PREMIUM CIGARS INTERNATIONAL LTD
10QSB, 1999-08-17
TOBACCO PRODUCTS
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                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   FORM 10-QSB

       QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
                              EXCHANGE ACT OF 1934

FOR THE QUARTER ENDED                                     COMMISSION FILE NUMBER
    June 30, 1999                                                 0-29414


                       PREMIUM CIGARS INTERNATIONAL, LTD.
        (Exact name of small business issuer as specified in its charter)


            Arizona                                   86-0846405
(state or other jurisdiction of          (I.R.S. Employer Identification Number)
 incorporation or organization)

                             15849 North 77th Street
                            Scottsdale, Arizona 85260
                    (Address of principal office) (Zip code)

       Registrant's telephone number, including area code: (480) 922-8887

           Securities registered pursuant to Section 12(b) of the Act:
                            No par value common stock

           Securities registered pursuant to Section 12(g) of the Act:
                            No par value common stock

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the  Securities  and  Exchange Act of 1934
during the preceding 12 months (or for such shorter  periods that the registrant
was  required  to file such  reports),  and (2) has been  subject to such filing
requirements for the past 90 days.

                                Yes [X]    No [ ]

As  of  June  30,  1999,   there  were   3,939,092   shares  of  Premium  Cigars
International, Ltd. common stock, no par value outstanding.
<PAGE>
                                      INDEX

PART I - FINANCIAL INFORMATION

     Item 1 - Financial Statements.............................................3

          Condensed Balance Sheet (Unaudited) as of
          June 30, 1999........................................................3

          Condensed Statement of Operations (Unaudited) for
          the three and six months ended June 30, 1999 and 1998................4

          Condensed Statement of Cash Flows (Unaudited) for
          the three and six months ended June 30, 1999 and 1998................5

          Notes to Condensed Financial Statements..............................6

     Special Note Regarding Forward-Looking Statements.........................9

     Item 2 - Management's Discussion and Analysis or Plan of Operation.......10

PART II - OTHER INFORMATION

     Item 1 - Legal Proceedings...............................................14

     Item 2 - Changes in Securities and Use of Proceeds.......................14

     Item 3 - Defaults Upon Senior Securities.................................14

     Item 4 - Submission of Matters to a Vote of Security Holders.............14

     Item 5 - Other Information...............................................14

     Item 6 - Exhibits and Reports on Form 8-K................................15

SIGNATURES....................................................................16

                                        2
<PAGE>
                       PREMIUM CIGARS INTERNATIONAL, LTD.
                             CONDENSED BALANCE SHEET

                                                                     June 30,
                                                                       1999
                                                                    -----------
                                                                    (Unaudited)
                                     ASSETS

Current Assets:
  Cash and cash equivalents                                         $    59,861
  Available for sale securities                                          25,000
  Accounts receivable - trade, net                                      251,334
  Inventory, net (Note 3)                                               175,282
  Other current assets (Notes 5 and 8)                                  236,394
                                                                    -----------
        Total Current Assets                                            747,871
                                                                    -----------
Property and Equipment, net                                             450,682
                                                                    -----------
Other Assets:
  Other assets                                                           63,102
                                                                    -----------
                                                                         63,102
                                                                    -----------
                                                                    $ 1,261,655
                                                                    ===========

                      LIABILITIES AND STOCKHOLDERS' EQUITY

Current Liabilities:
  Accounts payable and accrued expenses                               1,259,987
                                                                    -----------
        Total current liabilities                                     1,259,987
                                                                    -----------
Commitments and Contingencies (Note 10)                                      --
                                                                    -----------
Stockholders' Equity:
  Common stock - no par value, 10,000,000 shares
    authorized, 3,939,092 shares issued and outstanding               8,974,299
  Accumulated deficit                                                (8,972,631)
                                                                    -----------
        Total Stockholders' Equity                                        1,668
                                                                    -----------
                                                                    $ 1,261,655
                                                                    ===========

               The accompanying notes are an integral part of the
                         condensed financial statements

                                        3
<PAGE>
                       PREMIUM CIGARS INTERNATIONAL, LTD.
                       CONDENSED STATEMENTS OF OPERATIONS

<TABLE>
<CAPTION>
                                                    Three Months Ended            Six Months Ended
                                                         June 30,                      June 30,
                                                --------------------------    --------------------------
                                                   1999           1998           1999           1998
                                                -----------    -----------    -----------    -----------
                                                (Unaudited)    (Unaudited)    (Unaudited)    (Unaudited)
<S>                                             <C>            <C>            <C>            <C>
Net Sales                                       $ 1,248,600    $ 2,018,651    $ 2,566,286    $ 3,263,604

Cost of Sales                                       930,163      1,475,885      1,893,272      2,544,770
                                                -----------    -----------    -----------    -----------
Gross Profit                                        318,437        542,766        673,014        718,834

Selling, General and Administrative               1,150,032      1,274,923      2,126,903      2,510,163
Loss on sale of subsidiary (Note 8)               1,200,638             --      1,200,638             --
Writedown of cigar humidor program (Note 9)       1,017,524             --      1,017,524             --
Severance Packages (Note 4)                              --             --             --        395,173
                                                -----------    -----------    -----------    -----------
Loss from Operations                             (3,049,757)      (732,157)    (3,672,051)    (2,186,502)

Other Income (Expense)                              (13,040)        28,181        (16,679)        94,913
                                                -----------    -----------    -----------    -----------
Net Loss                                        $(3,062,797)   $  (703,976)   $(3,688,730)   $(2,091,589)
                                                ===========    ===========    ===========    ===========
Basic Loss per Share                            $     (0.79)   $     (0.20)   $     (0.98)   $     (0.60)
                                                ===========    ===========    ===========    ===========
Weighted Average Number of Shares Outstanding     3,876,455      3,469,092      3,777,987      3,469,092
                                                ===========    ===========    ===========    ===========
</TABLE>

               The accompanying notes are an integral part of the
                         condensed financial statements

                                        4
<PAGE>
                       PREMIUM CIGARS INTERNATIONAL, LTD.
                       CONDENSED STATEMENTS OF CASH FLOWS

                                                          Six Months Ended
                                                              June 30,
                                                      -------------------------
                                                         1999          1998
                                                      -----------   -----------
                                                      (Unaudited)   (Unaudited)
Cash flows from operating activities:
  Net loss                                            $(3,688,730)  $(2,091,589)
  Adjustments to reconcile net loss to net cash
    provided by (used for) operating activities:
      Depreciation and amortization                       470,053       324,116
      Loss on sale of subsidiary                        1,200,638
      Writedown of cigar humidor program                1,017,524
      Accrual of severance packages                       139,133
      Net change in other assets and liabilities          577,496      (474,956)
                                                      -----------   -----------
        Net cash provided by (used for) operating
          activities                                     (423,019)   (2,103,296)
                                                      -----------   -----------
Cash flows from investing activities:
  Purchase of humidors                                    (64,283)     (425,437)
  Purchase of equipment                                    (7,053)     (448,710)
  Proceeds from sale of subsidiary                        250,000
  Proceeds from sale of available for sale
    securities                                                        2,024,323
                                                      -----------   -----------
        Net cash provided by (used for) investing
          activities                                      178,664     1,150,176
                                                      -----------   -----------
Cash flows from financing activities:
  Net proceeds from issuance of common stock              136,000
                                                      -----------   -----------
        Net cash provided by financing activities         136,000            --
                                                      -----------   -----------
Effect of exchange rate changes on cash and cash
  equivalents                                                  --           421
                                                      -----------   -----------
Net increase (decrease) in cash and cash equivalents     (108,355)     (952,699)

Cash and cash equivalents, beginning of period            168,216     1,264,365
                                                      -----------   -----------
Cash and cash equivalents, end of period              $    59,861   $   311,666
                                                      ===========   ===========

               The accompanying notes are an integral part of the
                         condensed financial statements

                                        5
<PAGE>
                       PREMIUM CIGARS INTERNATIONAL, LTD.
                     NOTES TO CONDENSED FINANCIAL STATEMENTS

1. PRESENTATION OF INTERIM INFORMATION

In the opinion of the  management  of Premium  Cigars  International,  LTD. (the
"Company"),  the accompanying  condensed financial statements include all normal
adjustments  considered necessary to present fairly the financial position as of
June 30, 1999, and the results of operations for the three months and six months
ended June 30, 1999 and 1998,  and cash flows for the six months  ended June 30,
1999 and 1998.  Interim results are not necessarily  indicative of results for a
full year.

The condensed  financial  statements and notes are presented as permitted by the
instructions to Form 10-QSB,  and therefore do not contain  certain  information
included in the Company's audited  consolidated  financial  statements and notes
for the year ended December 31, 1998.

2. FINANCIAL STATEMENTS

The condensed  statements  of operations  and cash flows include the accounts of
the  Company  and its  wholly-owned  subsidiary  through the date of sale of the
subsidiary (see Note 8). All significant  intercompany accounts and transactions
have been  eliminated.  Subsequent to the date of sale, the condensed  financial
statements include the accounts of the Company only.

3. INVENTORIES

As of June 30, 1999, inventory consists of the following:

     PrimeTime and cigars                    $ 521,787
     Reserve for obsolescence                 (346,505)
                                             ---------
                                             $ 175,282
                                             =========

4. SEVERANCE PACKAGES

During the first quarter of 1998 the company  terminated  employment  agreements
with certain  former  officers and employees of the Company.  Under the terms of
the various employment agreements,  severance pay ranged from six to nine months
of salary, payable over the same six or nine month period.  Additionally,  three
of the former officers  received lump-sum payments of $40,000 each as settlement
for potential claims against the company.

5. RELATED PARTY TRANSACTIONS

The company has notes receivable from two  director/shareholders  of the Company
in the aggregate amount of $86,225.  The notes,  which bear interest at 6%, were

                                        6
<PAGE>
originally due on March 31,1999.  The independent members of the Company's board
of directors  approved a one-time  extension for the repayment of these notes to
September 30, 1999. As consideration  for this extension,  the interest rate has
been increased from 6% to 10% during the extension  period.  Accrued interest as
of June 30,  1999 is $17,676.  The total of the notes  receivable  plus  accrued
interest is included in other current assets in the Company's  condensed balance
sheet.

6. ISSUANCE OF STOCK

During the first quarter of 1999, the Company issued 370,000  restricted  shares
of its common  stock for a total of  $136,000.  As more fully  discussed  in the
notes to the Company's 1998 audited  financial  statements  included in its 1998
Form  10-KSB,  the proceeds  include the sale of 100,000  shares of stock for an
initial price per share of $.01 to its financial public relations provider.  The
sale is subject to certain  performance  criteria being met; if the criteria are
met the  provider  has the  option  to pay  between  $.99 and $1.49 per share as
additional consideration in exchange for the removal of a restrictive legend. If
the  performance  criteria are not met, the Company may repurchase the shares at
their original issue price.

The Company issued an additional  100,000  restricted  shares in connection with
the sale of its wholly-owned subsidiary (see Note 8).

7. NASDAQ DELISTING

On May 11, 1999 the Company was  notified by the NASDAQ  Listing  Qualifications
Panel that its shares would be delisted as of the close of trading that day. The
securities of the Company are now trading on the OTC Bulletin Board.

8. SALE OF CAN-AM

On or about June 2, 1999, the Company finalized the sale of all of its shares in
its wholly owned subsidiary, Can-Am International Investments, Corp. ("Can-Am"),
to Ultimate Cigars, Corp. ("ULTC"), a publicly traded company, for $375,000.  In
connection  with the sale of Can-Am,  the  Company  and ULTC  exchanged  100,000
shares of each other's common stock. ULTC has already paid the Company the first
required installment of $250,000.  The second and third installments of $100,000
and $25,000 are due on or before July 6, 1999 and July 21,  1999,  respectively.
The total of  $125,000  is included  in other  current  assets in the  Company's
condensed  balance sheet.  Additionally,  the Company has entered into an option
agreement  with ULTC (the  "Option")  pursuant  to which  ULTC has the option to
acquire  additional  shares for a total of up to 50% of the Company's issued and
outstanding  stock for a payment of  $2,500,000  and all  outstanding  shares of
ULTC's  common  stock not owned by the  Company.  The  Option is  subject to the
approval of the shareholders for both the Company and ULTC.

In  connection  with the sale,  the  Company  has also been  granted a  purchase
discount of up to $125,000 on a product  currently in development by ULTC, which
would be sold by the Company.

                                        7
<PAGE>
9. WRITEDOWN OF CIGAR HUMIDOR PROGRAM

Due to  declining  demand for its  humidified  cigar  program,  the  Company has
discontinued  the program in most of the stores in which it had placed humidors.
The cost to  write-off  the  abandoned  humidors and  discontinued  or unsalable
product has been charged against  operations for the three months ended June 30,
1999.

10. CONTINGENCIES

One of the conditions of the Purchase Agreement for the sale of Can-Am specified
that the buyer would not be responsible for past  provincial  tobacco taxes that
were  subsequently  assessed  against  Can-Am  based on a  different  method  of
calculation than had been  historically  used by Can-Am. On July 30, 1999 Can-Am
was notified by the Alberta  Treasury  that it was being  assessed back taxes in
the amount of CAN $247,500 (approximately US $165,000) for the period April 1997
through April 1999. At the same time, the Alberta Treasury has submitted a claim
in the amount of CAN $60,000  (approximately US $40,000) against the Tobacco Tax
Bond. The Company is the indemnitor on this bond.

The company does not agree with the assessment and intends to vigorously contest
it in cooperation with the buyer. Furthermore, it disputes the claim against the
bond, as it believes the bond had been  effectively  canceled at the time of the
claim.  Management is unable to determine at this time what amount, if any, will
ultimately  be paid to settle this claim and therefore has made no provision for
it in the accompanying financial statements.

                                        8
<PAGE>
                Special Note Regarding Forward-looking Statements

     Some  of  the   statements   contained  in  this  report   discuss   future
expectations,   contain  projections  of  results  of  operations  or  financial
condition or state other  "forward-looking"  information.  Those  statements are
subject to known and unknown risks,  uncertainties  and other factors that could
cause the actual results to differ  materially  from those  contemplated  by the
statements. The forward-looking  information is based on various factors and was
derived  using  numerous  assumptions.  Important  factors that may cause actual
results to differ from  forward-looking  statements and projections include, for
example:

*    failure of our products,  particularly  new products such as  PrimeTime(TM)
     and  Humidibox(TM),  to be  accepted  and have a  lasting  presence  in the
     marketplace;

*    our ability to maintain an adequate  capital position and a sufficient cash
     flow as we add retail stores and new products;

*    our ability to obtain funding to enable us to maintain  sufficient  working
     capital for operating activities;

*    any  decision by major  retail  chains to  discontinue  selling all tobacco
     products  or to  place  our  humidors  or  countertop  control  units  in a
     disadvantageous location within their stores;

*    a decline in the popularity of cigar smoking and/or possible adverse public
     opinion against cigars and cigar smoking;

*    interruptions in the availability of PrimeTime(TM);

*    changes in government regulations, tax rates, the manner of tax calculation
     and collection and similar matters relating to our products,  including any
     restriction  on the  self-service  nature  of  merchandising  displays  and
     marketing  promotions  particularly or any retroactive  application of such
     changes;

*    our ability to negotiate and maintain favorable  distribution  arrangements
     with our customers;

*    the effect of changing economic conditions;

*    the risk of any  significant  uninsured loss from  settlement  dealing with
     Proposition 65;

*    our  ability to buy  quality  premium  cigars at  favorable  prices and the
     effect on cigar prices and availability, of weather and other conditions in
     the countries that import cigars to the U.S. and Canada; and

*    other risks which may be described  in our future  filings with the SEC. We
     do not  promise to update  forward-looking  information  to reflect  actual
     results or changes in  assumptions or other factors that could affect those
     statements.

                                        9
<PAGE>
ITEM 2. -  MANAGEMENT'S  DISCUSSION  AND  ANALYSIS OF  FINANCIAL  CONDITION  AND
RESULTS OF OPERATIONS

You must read the following discussion on the financial condition and results of
operations of Premium Cigars  International,  LTD.  ("PCI") in conjunction  with
PCI's condensed financial statements, including the notes elsewhere in this Form
10-QSB filing.  Historical results are not necessarily an indicator of trends in
operating results for any future period.

As a direct distributor of cigar products,  PCI has built an infrastructure that
provides high speed fulfillment of products to retailers. The Company's business
plan is to  provide  these  same  business  solutions  to other  companies.  PCI
operates in one business segment and has a December 31 fiscal year.

RESULTS OF OPERATIONS

    COMPARISON OF THE SECOND QUARTER OF 1999 WITH THE SECOND QUARTER OF 1998

Net sales for the quarter ended June 30, 1999  decreased by $770,000  versus the
same  period  last  year,  a 38%  decrease.  Most  of the  decrease  ($600M)  is
attributable to declining sales at its former  Canadian  subsidiary;  also, year
ago results included three months of Canadian  operations versus only two months
for  the  current  quarter.  Canadian  sales  were  negatively  impacted  due to
increasing  legislative pressure affecting cigar packaging and humidor placement
within retail outlets.  Sales in the United States were down 16% versus one year
ago;  however,  revenue  steadily  increased  during the  quarter as the company
continued  rolling out its new flavored  cigar  PrimeTime.  This was offset by a
steep  decline  in sales via the  company's  now  mostly  discontinued  in-store
humidor program.

Gross profit  margin was 26% for the quarter  ended June 30, 1999 versus 27% for
the quarter ended June 30, 1998. Margins were negatively  impacted in Canada due
to a higher than normal  volume of returns of product  that could not be resold.
Margins in the United States held steady despite the heavy introductory  efforts
in launching PrimeTime.

Selling, general and administrative expenses for the quarter ended June 30, 1999
decreased  $125,000 or 10% from the same period one year ago. Excluding the cost
of the introductory PrimeTime marketing spending that was charged off as account
acquisition  costs, SG&A decreased  $326,000,  or 26% from the comparable period
one year ago. SG&A has declined due to staff cuts that were  implemented  during
the first quarter of 1999 (in  recognition  of the  declining  importance of the
Company's  in-store  humidor  program),  as  well  as  an  overall  decrease  in
infrastructure  spending that was ongoing  during 1998.  The favorable  trend in
SG&A is expected to continue,  as the now disposed of Canadian  operations  were
incurring higher average monthly SG&A during the current quarter versus one year
ago.

Other income for the quarter ended June 30, 1999 declined from the previous year
because  the  prior  year  amount  consisted  mainly  of  interest  income  from
short-term  investments  which were purchased with a portion of the net proceeds

                                       10
<PAGE>

from the  Company's  initial  public  offering.  The current  year  expense also
reflects  interest  expense  from  the  factoring  of  the  Company's   accounts
receivable.

  COMPARISON OF THE FIRST SIX MONTHS OF 1999 WITH THE FIRST SIX MONTHS OF 1998

Net sales for the six months ended June 30, 1999  decreased  by $700,000  versus
the same period one year ago, a 21% decrease.  As discussed  above,  most of the
decrease is attributable  to declining sales at its former Canadian  subsidiary;
also, year ago results  included six months of Canadian  operations  versus five
months for the current year. Sales in the United States were down 10% versus one
year ago; however, revenue has steadily increased during the current year as the
company continues rolling out its new flavored cigar PrimeTime.  This was offset
by a steep decline in sales via the company's now mostly  discontinued  in-store
humidor program.

Gross  profit  margin was 26% for the six months  ended June 30, 1999 versus 22%
for the six months ended June 30, 1998. The margin  improvement is  attributable
to a much lower margin in the United States during the first quarter of 1998 due
to nonrecurring  expenditures for  consolidating  warehouse space and inspecting
inventory  for possible  damage,  as well as the  continuing  trend towards more
efficient warehousing and shipping operations throughout 1998 and into 1999.

Selling,  general and administrative  expenses for the six months ended June 30,
1999 decreased  $383,000 or 15% from the same period one year ago. Excluding the
cost of the introductory  PrimeTime  marketing  spending that was charged off as
account  acquisition  costs during the second  quarter of 1999,  SG&A  decreased
$584,000,  or 23% from the comparable period one year ago. SG&A has declined due
to staff  cuts that  were  implemented  during  the  first  quarter  of 1999 (in
recognition  of the  declining  importance  of the  Company's  in-store  humidor
program),  as well as an overall  decrease in  infrastructure  spending that was
ongoing during 1998. The favorable trend in SG&A is expected to continue, as the
now disposed of Canadian  operations  incurred  higher SG&A for the current year
versus last year.

As discussed in our previous  10-KSB  filings,  we took a one-time charge in the
first  quarter of 1998 to reflect the cost of  severance  packages  for previous
management.

Other income for the six months ended June 30, 1999  declined  from the previous
year  because the prior year  amount  consisted  mainly of interest  income from
short-term  investments  which were purchased with a portion of the net proceeds
from the  Company's  initial  public  offering.  The current  year  expense also
reflects  interest  expense  from  the  factoring  of  the  Company's   accounts
receivable.

LIQUIDITY AND CAPITAL RESOURCES

The Company used $423,000 for operating  activities  for the first six months of
1999.  The  net  loss  of  $3,689,000  was  reduced  by  non-cash  expenses  for
depreciation and  amortization of $470,000,  $1,200,000 for the loss on the sale
of its Canadian subsidiary and $1,000,000 for the write-down of its humidors and
cigars.

                                       11
<PAGE>
As part  of  Management's  efforts  to  restructure  the  Company,  unprofitable
investments in our Canadian  subsidiary  and the in-store cigar humidor  program
were either divested or severely curtailed. Canadian operations were hampered by
a difficult operating  environment due to increasing  legislative  pressure that
affected cigar packaging and humidor  placement within retail outlets.  Combined
with a downward trend in cigar  consumption and the likely  inability to be able
to  place  its  PrimeTime  countertop  control  units  on  the  front  counters,
Management determined that the best course of action was to eliminate any future
cash drain  resulting from the Canadian  operations.  In early June, the Company
finalized  the sale of its Canadian  subsidiary  for  $375,000 in cash,  plus an
exchange of 100,000 shares of stock with the buyer.

The downward  trend in cigar sales plus a surplus of inventory led Management to
conclude  that no further  investment  was  justified  in the  in-store  humidor
program.  Efforts to  dispose of our  discontinued  inventory  met with  limited
success;  only through  substantial  markdowns were we able to move some of this
inventory.  Although  most of the stores have now dropped the  in-store  humidor
program,  we were able to place  PrimeTime in the majority of these stores.  The
cost to write off the investment in the humidors and write-down the discontinued
cigar  inventory and packaging  materials is shown as a charge  against  current
operations for the three months ended June 30, 1999.

As part of the  Company's  roll out of Prime Time,  a  countertop  control  unit
("CCU")  is sent to each  store  as part  of the  initial  order.  However,  the
Company's  supplier of Prime Time  provides the CCU's at no cost to the Company.
Therefore, as we continue to add more Prime Time accounts, no additional capital
investment in the CCU's is required on our part.

Management has determined  that there is a tremendous  opportunity  and value in
our core competencies as a high-speed order and fulfillment  center.  Our unique
distribution system that we have developed for the convenience store industry is
very  efficient  and  valuable.  Therefore,  we are now pursuing new products to
sell,  market and distribute  directly through our expanding  convenience  store
distribution  channel. As we begin to provide product fulfillment for others, we
do  not  anticipate  any  significant  capital   expenditures  beyond  a  modest
investment to enhance our existing systems. Should the volume of business exceed
our current  capacity,  we will need to acquire  additional  warehouse space and
invest in additional equipment such as forklifts and racking.

We invested nearly $600,000 in capital additions during 1998 as we developed our
infrastructure  and  moved  into  our new  facility.  We do not  anticipate  any
significant  capital  expenditures  for  the  foreseeable  future  beyond  those
discussed above.

The Company has incurred  substantial  operating losses since  inception.  As of
December  31,  1998  the  Net  Operating  Loss  carryforward  was  approximately
$5,300,000.  We  expect  to incur  another  substantial  operating  loss for the
current year. The Net Operating Loss  carryforward  may be attractive to another
company wishing to offset its own tax liability.

We have  secured a  $1,000,000  accounts  receivable  financing  package  which,
assuming  sales  forecasts are  achieved,  we believe will provide the necessary
working capital for our immediate ongoing needs;  however,  we cannot assure you
that that we can generate sufficient revenues to provide the cash flow necessary
to meet our ongoing  working  capital  needs,  nor to repay prior existing trade

                                       12
<PAGE>
indebtedness.  We raised  $136,000  during the first quarter of 1999 through the
issuance of additional  shares of the Company's  shares.  The Board of Directors
has  authorized  the  issuance  of  additional  shares  for up to an  additional
$200,000.  We raised an  additional  $375,000  ($250,000  received in the second
quarter with the balance to be received in the third  quarter)  from the sale of
our Canadian  subsidiary.  However,  the Company  will have to raise  additional
capital to repay the trade debt it has incurred over the past several months. We
cannot assure you that we will be able to raise sufficient  capital to enable us
to repay our outstanding trade debt in a timely manner.

YEAR 2000 READINESS

We purchased  most of our computers  within the past year and do not  anticipate
any  significant  problems  relative  to their Year 2000  ("Y2K")  capabilities.
Testing of each machine's  capability  will be completed by the third quarter of
1999.  We have not yet  implemented  a plan to identify the non-IT  (Information
Technology)  systems (i.e.,  those systems with an imbedded  technology  such as
microcontrollers)  which may require repair or replacement;  however,  given the
nature of our operations and the age of our business,  we do not believe that we
face any material risk from these types of systems.

Our business relies to a large extent on our integrated accounting, order entry,
and inventory  control system (SBT Pro Series 5.0),  which is represented by the
vendor as being Y2K  compliant.  We also rely on  standard  office  productivity
software (Microsoft Office 97) which is also represented as being Y2K compliant.
Our  EDI  software,  which  we use to  transmit  invoices  and  receive  payment
information  from  our  largest  U.S.  customer  is  now  represented  as  being
compliant.  We are in the process of  determining  the  compliance  of our other
software and will have this completed by the third quarter of 1999.

We have  begun  the  process  of  contacting  key  customers,  vendors,  service
providers  and other third  parties with whom business is conducted to determine
what impact,  if any,  their Y2K readiness will have on us; this process will be
completed  by the third  quarter  of 1999.  Although  we do not  anticipate  any
material  adverse effect on our business as a result of such parties  failure to
achieve  Y2K  readiness,  we cannot  assure  you that  these  parties  will have
accurately assessed their Y2K readiness status.

At this time, we do not believe that we will incur any material  expenditures to
identify and replace,  as necessary,  any Y2K non-compliant  systems.  We do not
anticipate any material effect to our business from any non-compliant  PCI-owned
systems;  however,  we are unable at this time to determine what, if any, effect
on our business  will occur from any third  parties  non-compliant  systems.  We
expect  to be better  able to  assess  this  uncertainty  as we obtain  more Y2K
information from these parties.

We do not  currently  have a  contingency  plan in place to handle a "worst case
scenario",  as we believe that any non-compliant systems on our part do not pose
a material risk to PCI. If, and to the extent that we identify material risks to
the company from third parties non-compliance,  we will formulate a plan at that
time.

                                       13
<PAGE>
PART II - OTHER INFORMATION

Item 1 - Legal Proceedings

     PROP 65.  PCI and  Southland  have  received  a  notice  of  violations  of
Proposition 65, a California regulation which requires warning labels on certain
cancer causing products, from a California attorney, Morse Mehrban. PCI believes
it is currently in compliance with Proposition 65. A new notice was submitted to
PCI  following  the  dismissal of the prior civil suit  brought by Mr.  Merhban,
which was dismissed  without  prejudice for improper notice. It is expected that
Mr.  Mehrban  will re-file a lawsuit  against  PCI.  With respect to the lawsuit
filed against Southland,  the complaint indicates that the lawsuit covers a vast
quantity of products other than PCI's products.  Accordingly, PCI has determined
not to retain California  counsel to defend these claims on behalf of Southland.
If Mr.  Mehrban  files suit against PCI, PCI will retain  California  counsel to
defend the claims brought against it.

Item 2 - Changes in Securities and Use of Proceeds

     (a)  None.

     (b)  None.

     (c)  Sale of Unregistered Securities.

     The Company  sold a total of 100,000  shares of  unregistered  common stock
during the first quarter to Ultimate Cigar Corp. as more fully described in Item
5 herein.

     (d)  Use of Proceeds.

     All proceeds from the Company's  initial public offering have been expended
as set forth in the Company's Form 10-KSB for the year ended December 31, 1998.

Item 3 - Defaults upon Senior Securities

     None

Item 4 - Submission of Matters to a Vote of Security Holders

     None.

Item 5 - Other Information

     Sale of Can-Am International  Investments,  Corp. On or about June 2, 1999,
Premium Cigars International,  Ltd. (the "Company") finalized the sale of all of
its shares in its wholly owned  subsidiary,  Can-Am  International  Investments,
Corp. ("Can-Am"), to Ultimate Cigars, Corp. ("ULTC"), a publicly traded company.
The original sales price for Can-Am was $500,000. In connection with the sale of
Can-Am,  the  Company and ULTC also  exchanged  100,000  shares of each  other's
common stock. The purchase price was restructured in July, and ULTC has a paid a

                                       14
<PAGE>
total of $375,000 in cash for the purchase of Can-Am. The remaining $125,000 due
under the sales  contract  was  restructured  as an  incentive to PCI for future
purchases  of Web  Access  Cards  provided  by  ULTC.  Pursuant  to the  revised
agreement, PCI will obtain a purchase discount for Web Access Cards purchased by
PCI until such time as the total amount of such discounts equals $125,000.

     Appointment of New Chief Executive Officer. As previously  disclosed in the
Company's Form 8-K dated June 17, 1999, the Company named Scott Lambrecht as the
new  President  and Chief  Executive  Officer.  Scott  Lambrecht was an original
founder of the Company and previously served as Vice President of Operations and
Secretary to the Company. Scott Lambrecht's appointment followed the resignation
of John E. Greenwell as President,  Chief Executive  Officer and Director of the
Company.

Item 6 - Exhibits and Reports on Form 8-K

     (a)  Exhibits

Exhibit                                                             Method
Number    Exhibit Name                                             of Filing
- ------    ------------                                             ---------
3.1       Articles of Incorporation                               *

3.2       Amended and Restated Bylaws, Adopted May 8, 1998        **

4.1       Specimen Common Stock Certificate                       ***

4.2       Description of Rights of Security Holders               ****

10.1      Terms and Conditions for Sale of Can-Am                 Exhibit
                                                                  filed herewith

27.1      Financial Data Schedule                                 Exhibit
                                                                  filed herewith

99.1      "Underwriting" section of Registration Statement on     ****
          Form SB-2
- ----------
*     Incorporated by reference to Exhibit 3.1 of Registration Statement on Form
      SB-2 (file no. 333-29985) declared effective on August 21, 1997.

**    Incorporated  by  reference to Exhibit 3.2 of the Form 10-QSB filed by the
      Registrant for the quarter ending June 30, 1998.

***   Incorporated by reference to Exhibit 4.2 of Registration Statement on Form
      SB-2 (file no. 333-29985) declared effective on August 21, 1997.

                                       15
<PAGE>
****  Incorporated by reference to pages 56-57 of Registration Statement on Form
      SB-2 (file no. 333-29985) declared effective on August 21, 1997.

     (b)  Reports on Form 8-K

     Form 8-K filed by the Company on June 17, 1999 disclosing Nasdaq delisting,
sale of Can-Am, the appointment of a new CEO and other matters.

                                   SIGNATURES

     In accordance  with the  requirements  of the Exchange Act, the  registrant
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.

PREMIUM CIGARS INTERNATIONAL, LTD.
(Registrant)


/s/ Scott Lambrecht                                        Date: August 16, 1999
- -------------------------------------------
Scott Lambrecht
President & Chief Executive Officer



/s/ Stanley R. Hall                                        Date: August 16, 1999
- -------------------------------------------
Stanley R. Hall
Controller and Principal Accounting Officer

                                       16

         TERMS AND CONDITIONS FOR ULTC TO PURCHASE OF THE NET ASSETS OF
             CAN-AM INTERNATIONAL FROM PCIG AND ULTC'S OPTION TO BE
                                ACQUIRED BY PCIG
                                  MAY 15, 1999

           TERMS AND CONDITIONS FOR ULTC PURCHASE OF THE NET ASSETS OF
                         CAN-AM INTERNATIONAL FROM PCIG

Ultimate Cigar Co. Inc. (herein after referred to as "ULTC"),  a Nevada,  U.S.A.
corporation  publicly traded as a NASDAQ OTCBB issue, hereby makes a conditional
offer  to  purchase  the  net  assets  of  Can-Am  International,  a  subsidiary
corporation of Premium  Cigars  International  Ltd.(herein  after referred to as
"PCIG" and renamed Product  Express.com) an Arizona corporation  publicly traded
as a NASDAQ OTCBB issue and 100,000 common shares, for US$500,000.00 and 400,000
common  shares  (300,000 of which will be non  diluting)  of Ultimate  Cigar Co.
Inc.'s stock.  In order to effect this purchase and sale it may be required that
PCIG and ULTC  register the shares.  The purchase and sale shall be effective on
May 20,  1999  with all  rights,  possession,  and  transference  of net  assets
including  all the issued share capital of Can-Am  International  and control of
operations on that date.  The closing of the stock transfer shall be on the date
of the  purchase and sale but may be extended to not later than June 20, 1999 if
additional  time is required to effect said transfer  (not  applicable to shares
held as security described below).

It is generally  agreed that the following  terms and conditions  will be met to
effect a purchase of the net assets of Can Am.

1.   Purchase Price of US$500,000.00 is payable as follows:

     a.   US$250,000.00 cash paid to PCIG on or before May 20, 1999.

     b.   US$250,000.00  cash paid to PCIG on or before June 20, 1999 secured by
          500,000 non diluting  (unrestricted  after June  20,1999)  ULTC common
          shares,  and/or the assets of ULTC, and/or the repossession of Can-Am,
          to whatever  extent PCIG deems is necessary to recover said payment if
          said payment is not made on June 20, 1999.

2.   Stock  transference  of 400,000  common  shares of ULTC's  stock to PCIG as
     follows:

     a.   The following  shares and  restrictions  shall become null and void if
          ULTC completes the merger with PCIG as outlined in the option phase of
          this agreement:  300,000 ULTC (non diluting)  common shares to be held
          in a third party trust  account for the benefit PCIG to be released to
          PCIG if the option to merger with PCIG is not  completed  by September
          20,1999 with the following restrictions:

                                        1
<PAGE>
          i.   100,000 restricted trading shares until September 20, 1999.

          ii.  100,000 restricted trading shares until December 20, 1999.

          iii. 100,000 restricted trading shares until March 20, 2000.

     b.   100,000  ULTC  (dilutable)  common  shares  to PCIG  restricted  as to
          trading until June 20, 2000.

3.   Stock  transference  of 100,000  common  shares of PCIG's  stock to ULTC as
     follows:

     a.   100,000  ULTC  (dilutable)  common  shares  to ULTC  restricted  as to
          trading until June 20, 2000.

4.   ULTC  will  have  the  first  right  of  refusal  to  form an  alliance  to
     participate in the Product  Express.com  program as a shipping  facility in
     Canada to serve the convenience,  drug, and small grocery outlets in Canada
     to whatever extent the program can be developed in Canada by ULTC utilizing
     PCIG's products and systems for E-commerce.

5.   ULTC will  pursue an  alliance  with PCIG in the  development  of a similar
     product  to PCIG's  Prime  Time(TM)  flavored  cigarillo  and/or  other non
     tobacco flavored smokes in individually sealed units, and make that product
     available to PCIG exclusively in its U.S. markets as an alternate to PCIG's
     Prime Time(TM) should PCIG elect to use an alternate cigarillo and/or other
     non tobacco flavored smoke.

6.   Management and employees  will be  interviewed  by ULTC's  Management as to
     their  future  employment.  The  following  Employee,  Jim  Stanley,  has a
     severance  of six months  wages if he is unjustly  fired or laid off.  This
     creates a liability to this  individual and as a condition of this offer to
     purchase  and sale,  it is  required  that the  severance  clauses  in this
     contract  be made null and void with no payment of  severance  or  bonuses,
     past,  present,  or future  or that  ULTC  assumes  the  liability  for his
     contract. All wages, both now or in the future are to remain at the current
     level until a review of Management and each employee is completed by ULTC's
     Management.

     The CEO/President of PCIG (with no compensation,  bonus or severance, past,
     present,  or future) will tender his  resignation at the time of acceptance
     and approval of the Board of Directors of PCIG of this Terms and Conditions
     for ULTC Purchase of the net assets of Can-Am  International from PCIG with
     an effective date of May 19, 1999.

7.   General components to the Terms and Conditions for ULTC Purchase of the net
     assets of Can-Am  International from PCIG with an effective date of May 15,
     1999 and as defined and further  outlined in Exhibit  "A",  and  guaranteed
     through  a  offset  in  the  second  payment  of  US$250,000.00  not  to be
     materially  different  in Exhibit "B" of which both  Exhibits  shall become
     part and parcel to this agreement are as follows:

     a.   The ULTC will  purchase  the  assets and  assume  the  liabilities  of
          Can-Am,   excluding   the  inter   company   (PCIG)   receivable   and
          stockholder's equity. This will be accomplished by PCIG signing all of
          Can-Am's stock and 100,000  shares of PCIG's common stock  (restricted
          as outlined  herein) over to ULTC and delivering to a trust account of
          which ULTC will deposit for  dispersal  to PCIG the first  installment
          amount  of   US$250,000.00   and  deliver   100,000   shares  of  ULTC
          stock(restricted as outlined herein) signed over to PCIG.

                                        2
<PAGE>
     b.   ULTC will  assume  responsibility  for any  returns  after the closing
          date.

     c.   ULTC will  establish and escrow account at the closing date to be used
          to pay current  liabilities.  Federal and provincial taxes at the time
          of the closing would be determined  using the  methodology  Can-Am has
          used historically.  Any further tobacco tax liabilities that may arise
          associated  with the time period prior to the closing would not be the
          responsibility of UTLC.

     d.   ULTC would assume Can- Am's lease commitments.

8.   Steven A.  Lambrecht  has  constructed  this tender offer to sell Can-Am to
     ULTC on behalf of and at PCIG's request  delineating  the acceptable  terms
     and conditions outlined herein and at PCIG's direction.

9.   Conditions  Precedent:  Vote by a  majority  of each  respective  Board  of
     Directors approving this agreement in its entirety.

                      OPTIONAL ACQUISITION OF ULTC BY PCIG

Ultimate Cigar Co. Inc. (herein after referred to as "ULTC"),  a Nevada,  U.S.A.
corporation  publicly traded as a NASDAQ OTCBB issue,  hereby reserves an option
under  conditional  terms  to  be  acquired  by  Premium  Cigars   International
Ltd.(herein  after  referred to as "PCIG" and renamed  Product  Express.com)  an
Arizona  corporation  publicly  traded as a NASDAQ  OTCBB issue for up to 50% of
PCIG's equity in common  shares in exchange for all of ULTC's equity  (including
Can-Am's) to be delivered  in the form of common  shares and a US dollar  amount
that  would be 20% per share  less than the then  current  20 day prior  trading
average per share of PCIG's  common  trading  shares,  but in no event shall the
total amount paid to PCIG be less than US$2,500,000.00 described as follows:

     1.   All of ULTC's equity (including Can-Am's) in the form of common shares
          shall be delivered  to PCIG plus a US dollar  amount that would be 20%
          per share less than the then current 20 day prior trading  average per
          share of PCIG's common trading shares, but in no event shall the total
          amount paid to PCIG be less than US$2,500,000.00 shall be paid to PCIG
          on or before September 20, 1999 for a total of 50% of PCIG's equity in
          the form of common shares  (includes the 100,000  shares of PCIG stock
          exchanged in the purchase of Can-Am).

     2.   The entire Board of  Directors of PCIG will tender their  resignations
          at the time of  acceptance  and  approval of the Board of Directors of
          PCIG of this  option of ULTC to be  acquired  by PCIG and the  Private
          Placement terms and conditions,  subject to the entire amount of funds
          being made available with an effective date of the resignations  being
          the date the entire funds  necessary to complete a 50%  acquisition of
          PCIG's common stock are made available to PCIG.

     3.   In the event ULTC's  shareholders  and/or  associates cannot raise the
          entire amount required to obtain the 50% equity then the percentile of
          equity to  ULTC's  shareholders  in the form of common  shares of PCIG

                                        3
<PAGE>
          shall be adjusted to the amount of US dollars  raised times the equity
          of PCIG to be delivered (in no event less than  US$25,000.00 for every
          .5% equity in the form of common stock,  less a percentile  adjustment
          to account for the 100,000 of PCIG's  common  shares  exchanged in the
          purchase  of Can-Am) to the  nearest  US$25,000.00  increment  up to a
          total of not less than  US$2,500,000.00 plus all the equity of ULTC in
          the form of common  stock for up to 50%  equity of PCIG in the form of
          common stock.

     4.   The share totals for each public company may be increased or decreased
          dependent on the  conditions of  reinstating  the listing of PCIG as a
          Small Cap NASDAQ listing,  however the equity  position  percentile in
          the form of common  shares  shall not be  altered  from the  ratios of
          equity in the form of common  stock  delineated  herein as part of the
          acquisition  of ULTC by PCIG for all of  ULTC's  equity in the form of
          common shares and not less than  US$2,500,000.00 for up to 50% of PCIG
          equity in the form of common stock as defined herein.

     5.   In order to effect this  acquisition  it may be required that PCIG and
          possibly  ULTC  register  the  shares so that all shares  become  free
          trading.

     6.   Steven A. Lambrecht has  constructed  this tender offer to sell Can-Am
          to ULTC on behalf of and at PCIG's request  delineating the acceptable
          terms and conditions  outlined  herein and at PCIG's  direction.  Gary
          Sherman and/or Steven A.  Lambrecht  and/or their  associates  will be
          compensated  by ULTC  for  their  efforts  in  promoting  the  private
          arrangement   of  portions  of  the  funding  of  the  not  less  than
          $2,500,000.00  commensurate  to their efforts (to be determined by the
          parties involved) as a result of privately helping with the raising of
          the funds.

     7.   Conditions  Precedent:   Vote  by  a  majority  of  each  corporations
          respective  Board of Directors  approving  the merger and  shareholder
          ratification of said approval.

     This Agreement may be executed in one or more  counterparts,  each of which
     shall be deemed an original, but all of which together shall constitute one
     and the same document.

Agreed to as the  principle  outline  of the  Purchase  and sale and  subsequent
Merger  effective  as of this 18th day of May,  1999,  with the  approval of the
undersigned as to whatever authority they have and as to their irrevocable proxy
to vote their shares in favor of this purchase subject to the majority  approval
of the  respective  Board  of  Directors  of  the  respective  Corporations  and
ratification  of the  shareholders  with respect to the exercising of the option
for ULTC acquisition by PCIG only.

                                        4
<PAGE>
Ultimate Cigar Co. Inc. Inc.            Premium Cigars International, Ltd.

- -----------------------------------     -----------------------------------
Rep. of Shareholders date               Steven A. Lambrecht,Board Member-date


- -----------------------------------     -----------------------------------
Phillip Cote, President -date           Gary Sherman Board Member-date


                                        -----------------------------------
                                        John Greenwell, President/CEO/BoD-date


                                        -----------------------------------
                                        Gregory P. Lambrecht, Board Member-date


                                        -----------------------------------
                                        Colin A. Jones, Board Member-date


                                        -----------------------------------
                                        Greg Emery, Board Member-date

                                        5

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONDENSED FINANCIAL STATEMENTS FOR THE SIX MONTHS ENDED JUNE 30, 1999 AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1
<CURRENCY> U.S. DOLLARS

<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1999
<PERIOD-START>                             JAN-01-1999
<PERIOD-END>                               JUN-30-1999
<EXCHANGE-RATE>                                      1
<CASH>                                          59,861
<SECURITIES>                                    25,000
<RECEIVABLES>                                  251,334
<ALLOWANCES>                                    25,329
<INVENTORY>                                    175,282
<CURRENT-ASSETS>                               747,871
<PP&E>                                         450,682
<DEPRECIATION>                                 211,891
<TOTAL-ASSETS>                               1,261,655
<CURRENT-LIABILITIES>                        1,259,987
<BONDS>                                              0
                                0
                                          0
<COMMON>                                     8,974,299
<OTHER-SE>                                           0
<TOTAL-LIABILITY-AND-EQUITY>                 1,261,655
<SALES>                                      2,566,286
<TOTAL-REVENUES>                                     0
<CGS>                                        1,893,272
<TOTAL-COSTS>                                6,238,337
<OTHER-EXPENSES>                                16,679
<LOSS-PROVISION>                                38,578
<INTEREST-EXPENSE>                              10,546
<INCOME-PRETAX>                            (3,688,730)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                                  0
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                               (3,688,730)
<EPS-BASIC>                                      (.98)
<EPS-DILUTED>                                        0


</TABLE>


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