PREMIUM CIGARS INTERNATIONAL LTD
10QSB, 2000-02-18
TOBACCO PRODUCTS
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                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   ----------

                                   FORM 10-QSB

       QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
                              EXCHANGE ACT OF 1934

     For the Quarter Ended                       Commission File Number
     ---------------------                       ----------------------
      September 30, 1999                                0-29414


                       PREMIUM CIGARS INTERNATIONAL, LTD.
        -----------------------------------------------------------------
        (Exact name of small business issuer as specified in its charter)


            Arizona                                     86-0846405
- -------------------------------          ---------------------------------------
(State or other jurisdiction of          (I.R.S. Employer Identification Number)
 incorporation or organization)

                             15849 North 77th Street
                            Scottsdale, Arizona 85260
                -------------------------------------------------
                (Address of principal office, including Zip code)


       Registrant's telephone number, including area code: (480) 922-8887

           Securities registered pursuant to Section 12(b) of the Act:
                            No par value common stock

           Securities registered pursuant to Section 12(g) of the Act:
                            No par value common stock

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the  Securities  and  Exchange Act of 1934
during the preceding 12 months (or for such shorter  periods that the registrant
was  required  to file such  reports),  and (2) has been  subject to such filing
requirements for the past 90 days. Yes [X] No [ ]

As of  September  30,  1999,  there  were  3,939,092  shares of  Premium  Cigars
International, Ltd. common stock, no par value outstanding.
<PAGE>
                                      INDEX


PART I - FINANCIAL INFORMATION

         Item 1 - Financial Statements......................................   3

         Condensed Consolidated Balance Sheet (Unaudited) as of
         September 30, 1999.................................................   3

         Condensed Consolidated Statement of Operations (Unaudited) for the
         three and nine months ended September 30, 1999 and 1998 ...........   4

         Condensed Consolidated Statement of Cash Flows (Unaudited) for the
         three and nine months ended June 30, 1999 and 1998 ................   5

         Notes to Condensed Consolidated Financial Statements...............   6

         Special Note Regarding Forward-Looking Statements..................   9

         Item 2 - Management's Discussion and Analysis or Plan of
                  Operation.................................................  10

PART II - OTHER INFORMATION

         Item 1 - Legal Proceedings.........................................  13

         Item 2 - Changes in Securities and Use of Proceeds.................  14

         Item 3 - Defaults Upon Senior Securities...........................  14

         Item 4 - Submission of Matters to a Vote of Security Holders.......  14

         Item 5 - Other Information.........................................  14

         Item 6 - Exhibits and Reports on Form 8-K..........................  15

SIGNATURES..................................................................  16

                                       2
<PAGE>
                       PREMIUM CIGARS INTERNATIONAL, LTD.
                             CONDENSED BALANCE SHEET

                                                                   September 30,
                                                                        1999
                                                                    ------------
                                                                     (Unaudited)
                                     ASSETS

Current Assets:
  Cash and cash equivalents                                         $     8,936
  Available for sale securities                                          16,000
  Accounts receivable - trade, net                                       74,160
  Inventory, net                                                         61,075
  Other current assets (Note 4)                                          91,653
                                                                    -----------

       Total Current Assets                                             251,824
                                                                    -----------

Property and Equipment, net                                             407,023
                                                                    -----------
Other Assets:
  Other assets                                                           49,698
                                                                    -----------
                                                                         49,698
                                                                    -----------

                                                                    $   708,545
                                                                    ===========

                      LIABILITIES AND STOCKHOLDERS' EQUITY

Current Liabilities:
  Accounts payable and accrued expenses                                 908,706
                                                                    -----------

       Total current liabilities                                        908,706
                                                                    -----------

Commitments and Contingencies (Note 9)                                       --
                                                                    -----------
Stockholders' Equity:
  Common stock - no par value, 10,000,000 shares
    authorized, 3,939,092 shares issued and outstanding               8,992,796
  Unrealized Gain (Loss) on Available for Sale Securities                (9,000)
  Accumulated deficit                                                (9,183,957)
                                                                    -----------

       Total Stockholders' Equity                                      (200,161)
                                                                    -----------

                                                                    $   708,545
                                                                    ===========

                  The accompanying notes are an integral part
                     of the condensed financial statements

                                       3
<PAGE>
                       PREMIUM CIGARS INTERNATIONAL, LTD.
                       CONDENSED STATEMENTS OF OPERATIONS

<TABLE>
<CAPTION>
                                                    Three Months Ended            Nine Months Ended
                                                       September 30,                 September 30,
                                                --------------------------    --------------------------
                                                   1999           1998           1999           1998
                                                -----------    -----------    -----------    -----------
                                                (Unaudited)    (Unaudited)    (Unaudited)    (Unaudited)
<S>                                             <C>            <C>            <C>            <C>
Net Sales                                       $ 1,029,571    $ 2,000,622    $ 3,595,857    $ 5,264,226

Cost of Sales                                       691,114      1,452,290      2,584,386      3,997,059
                                                -----------    -----------    -----------    -----------

Gross Profit                                        338,457        548,332      1,011,471      1,267,167

Selling, General and Administrative                 535,621      1,256,315      2,662,524      3,766,479
Loss on sale of subsidiary (Note 7)                                             1,200,638
Writedown of cigar humidor program (Note 8)                                     1,017,524
Severance Packages (Note 3)                                                       395,173
                                                -----------    -----------    -----------    -----------

Loss from Operations                               (197,164)      (707,983)    (3,869,215)    (2,894,485)

Other Income (Expense)                              (14,162)        33,883        (30,841)       128,796
                                                -----------    -----------    -----------    -----------

Net Loss                                        $  (211,326)   $  (674,100)   $(3,900,056)   $(2,765,689)
                                                ===========    ===========    ===========    ===========

Basic Loss per Share                            $     (0.05)   $     (0.19)   $     (1.02)   $     (0.80)
                                                ===========    ===========    ===========    ===========

Weighted Average Number of Shares Outstanding     3,939,092      3,469,092      3,832,279      3,469,092
                                                ===========    ===========    ===========    ===========
</TABLE>

                   The accompanying notes are an integral part
                     of the condensed financial statements

                                        4
<PAGE>
                        PREMIUM CIGARS INTERNATIONAL, LTD.
                        CONDENSED STATEMENTS OF CASH FLOWS

                                                          Nine Months Ended
                                                            September 30,
                                                     ---------------------------
                                                         1999          1998
                                                     -----------    -----------
                                                     (Unaudited)    (Unaudited)
Cash flows from operating activities:
  Net loss                                           $(3,900,056)   $(2,765,689)
  Adjustments to reconcile net loss to net cash
    provided by (used for) operating activities:
    Depreciation and amortization                        511,656        548,911
    Loss on sale of subsidiary                         1,200,638             --
    Writedown of cigar humidor program                 1,017,524             --
    Stock issued for services                             18,497             --
    Net change in other assets and liabilities           541,697       (963,292)
                                                     -----------    -----------
        Net cash provided by (used for) operating
          activities                                    (610,044)    (3,180,070)
                                                     -----------    -----------
Cash flows from investing activities:
  Purchase of humidors                                   (64,283)      (718,158)
  Purchase of equipment                                   (7,877)      (486,691)
  Proceeds from sale of subsidiary                       375,000             --
  Proceeds from sale of equipment                         11,924             --
  Proceeds from sale of available for sale
    securities                                                --      3,339,734
                                                     -----------    -----------
        Net cash provided by (used for) investing
          activities                                     314,764      2,134,885
                                                     -----------    -----------
Cash flows from financing activities:
        Net proceeds from issuance of common stock       136,000             --
                                                     -----------    -----------

        Net cash provided by financing activities        136,000             --
                                                     -----------    -----------
Effect of exchange rate changes on cash and
  cash equivalents                                            --        (21,968)
                                                     -----------    -----------

Net increase (decrease) in cash and cash equivalents    (159,280)    (1,067,153)

Cash and cash equivalents, beginning of period           168,216      1,264,365
                                                     -----------    -----------

Cash and cash equivalents, end of period             $     8,936    $   197,212
                                                     ===========    ===========

                   The accompanying notes are an integral part
                     of the condensed financial statements

                                        5
<PAGE>
                       PREMIUM CIGARS INTERNATIONAL, LTD.
                     NOTES TO CONDENSED FINANCIAL STATEMENTS


1. PRESENTATION OF INTERIM INFORMATION

     In the opinion of the management of Premium Cigars International, LTD. (the
"Company"),  the accompanying  condensed financial statements include all normal
adjustments  considered necessary to present fairly the financial position as of
September 30, 1999,  and the results of operations for the three months and nine
months  ended  September  30, 1999 and 1998,  and cash flows for the nine months
ended  September  30,  1999  and  1998.  Interim  results  are  not  necessarily
indicative of results for a full year.

     The condensed financial  statements and notes are presented as permitted by
the  instructions  to  Form  10-QSB,   and  therefore  do  not  contain  certain
information included in the Company's audited consolidated  financial statements
and notes for the year ended December 31, 1998.

2. FINANCIAL STATEMENTS

     The condensed  statements of operations and cash flows include the accounts
of the Company and its wholly-owned  subsidiary  through the date of sale of the
subsidiary (see Note 7). All significant  intercompany accounts and transactions
have been  eliminated.  Subsequent to the date of sale, the condensed  financial
statements include the accounts of the Company only.

3. SEVERANCE PACKAGES

     There were no  severance  packages  paid to  employees  or  officers of the
Company in 1999.

4. RELATED PARTY TRANSACTIONS

     The company has notes receivable from two former directors and shareholders
of the  Company  in the  aggregate  amount of  $86,225.  The  notes,  which bear
interest at 6%, were originally due on March 31,1999. The independent members of
the  Company's  board of directors  approved an extension  for the  repayment of
these notes to September  30, 1999. As  consideration  for this  extension,  the
interest rate was  increased  from 6% to 10% during the  extension  period.  The
Company's  board  of  directors  granted  an  additional  extension  of  time to
September 30, 2000 in consideration for deferred board fees. Accrued interest as
of September 30, 1999 is $19,832. The total of the notes receivable plus accrued
interest is included in other current assets in the Company's  condensed balance
sheet.

5. ISSUANCE OF STOCK

     During the first quarter of 1999,  the Company  issued  370,000  restricted
shares of its common stock for a total of $136,000.  As more fully  discussed in
the notes to the Company's  1998 audited  financial  statements  included in its

                                       6
<PAGE>
1998 Form 10-KSB,  the proceeds  include the sale of 100,000 shares of stock for
an initial price per share of $.01 to its financial public  relations  provider.
The sale was subject to certain performance  criteria being met; if the criteria
were met the  provider had the option to pay between $.99 and $1.49 per share as
additional consideration in exchange for the removal of a restrictive legend. If
the performance criteria were not met, the Company could elect to repurchase the
shares at their original  issue price.  In September of 1999, the Company agreed
to issue the full 100,000 shares of stock to the provider in lieu of payment for
services rendered by the provider to the Company.

     The Company issued an additional  100,000  restricted  shares in connection
with the sale of its wholly-owned subsidiary (see Note 8).

     The Company has issued an additional 660,000 shares of restricted stock for
cash since October 1, 1999. In addition, the Company has reached agreements with
certain  suppliers  of goods and  services to issue stock in lieu of payment for
services rendered or goods delivered.

6. NASDAQ DELISTING

     On  May  11,  1999  the  Company  was   notified  by  the  NASDAQ   Listing
Qualifications  Panel  that its  shares  would be  delisted  as of the  close of
trading  that day.  The  securities  of the  Company  are now trading on the OTC
Bulletin Board.

7. SALE OF CAN-AM

     On or about  June 2, 1999,  the  Company  finalized  the sale of all of its
shares in its wholly owned subsidiary,  Can-Am International Investments,  Corp.
("Can-Am"),  to Ultimate Cigars,  Corp. ("ULTC"), a publicly traded company, for
$375,000.  In connection with the sale of Can-Am, the Company and ULTC exchanged
100,000  shares of each  other's  common  stock.  Additionally,  the Company has
entered into an option agreement with ULTC (the "Option") pursuant to which ULTC
has the  option to  acquire  additional  shares  for a total of up to 50% of the
Company's  issued  and  outstanding  stock for a payment of  $2,500,000  and all
outstanding  shares of ULTC's common stock not owned by the Company.  The Option
is subject to the  approval of the  shareholders  for both the Company and ULTC.
The option expired on September 24, 1999.

     In connection  with the sale,  the Company has also been granted a purchase
discount of up to $125,000 on a product  currently in development by ULTC, which
would be sold by the Company.

8. WRITEDOWN OF CIGAR HUMIDOR PROGRAM

     Due to declining demand for its humidified  cigar program,  the Company has
discontinued  the program in virtually  all of the stores in which it had placed
humidors.  The cost to write-off  the  abandoned  humidors and  discontinued  or
unsalable  product was charged against  operations during the three months ended
June 30, 1999.

                                       7
<PAGE>
9. CONTINGENCIES

     One of the  conditions  of the  Purchase  Agreement  for the sale of Can-Am
specified that the buyer would not be responsible  for past  provincial  tobacco
taxes that were subsequently assessed against Can-Am based on a different method
of  calculation  than had been  historically  used by Can-Am.  On July 30,  1999
Can-Am was  notified by the Alberta  Treasury  that it was being  assessed  back
taxes in the amount of CAN $247,500  (approximately  US $165,000) for the period
April 1997  through  April  1999.  At the same time,  the Alberta  Treasury  has
submitted  a claim in the  amount  of CAN  $60,000  (approximately  US  $40,000)
against the Tobacco Tax Bond. The Company is the indemnitor on this bond.

     In December of 1999,  the issuer of the bond  notified  the Company that it
had paid the bond despite the protests of the Company  that the  assessment  was
not valid.  On January  11,  2000 the bond  issuer  made a formal  demand to the
Company for repayment of the bond in the amount of $40,926. The company does not
agree with the assessment and intends to vigorously contest it. No provision for
the repayment has been made in the accompanying financial statements.

     In January of 2000,  the Company was informed  that Can-Am had defaulted on
its lease agreement for office and warehouse space in Vancouver, BC and that the
landlord was looking to the Company to make good on the lease as the executor of
the lease. As part of the contract for the purchase of Can-Am,  ULTC assumed all
liabilities   for  the  lease.   The  Company   disagrees  with  the  landlord's
interpretation  and intends to contest it. No provision  for  possible  payments
under the lease have been made in the accompanying financial statements.

     In January  2000,  the Company was  notified  that it was in default of its
lease  obligations  for its copiers due to  non-payment  and the entire  balance
owing under the lease was due and payable.  The Company is  withholding  payment
due to  quality  issue and  service  agreements,  and it  expects  to be able to
negotiate a satisfactory settlement with the leasing company.

10. SUBSEQUENT EVENT

     In December 1999, the Company was notified that it was being  terminated as
a supplier of PrimeTime(TM)  effective January 1, 2000. In addition, the Company
received a request  from legal  counsel  representing  the Brown and  Williamson
Tobacco to cease  selling  Prime Time cigars  under the Prime Time name  because
they felt that it infringed upon a registered product of theirs called "Prime."

                                       8
<PAGE>
                SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

     Some  of  the   statements   contained  in  this  report   discuss   future
expectations,   contain  projections  of  results  of  operations  or  financial
condition or state other  "forward-looking"  information.  Those  statements are
subject to known and unknown risks,  uncertainties  and other factors that could
cause the actual results to differ  materially  from those  contemplated  by the
statements. The forward-looking  information is based on various factors and was
derived  using  numerous  assumptions.  Important  factors that may cause actual
results to differ from  forward-looking  statements and projections include, for
example:

*    our ability to secure new fulfillment customers;

*    our ability to maintain an adequate  capital position and a sufficient cash
     flow as we add new fulfillment customers;

*    our ability to obtain funding to enable us to maintain  sufficient  working
     capital for operating activities and capital acquisitions;

*    the possibility of retroactive  assessment of taxes by Canadian authorities
     based on new  methodologies for which we have agreed to indemnify the buyer
     of our former Canadian subsidiary;

*    our ability to negotiate and maintain favorable  distribution  arrangements
     with our shippers;

*    the effect of changing economic conditions;

*    the risk of any  significant  uninsured loss from  settlement  dealing with
     Proposition 65; and

*    other risks which may be described  in our future  filings with the SEC. We
     do not  promise to update  forward-looking  information  to reflect  actual
     results or changes in  assumptions or other factors that could affect those
     statements.

                                       9
<PAGE>
ITEM 2. - MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
          RESULTS OF OPERATIONS

     You must read the  following  discussion  on the  financial  condition  and
results  of  operations  of  Premium  Cigars  International,   LTD.  ("PCI")  in
conjunction  with PCI's  condensed  financial  statements,  including  the notes
elsewhere in this Form 10-QSB filing.  Historical results are not necessarily an
indicator of trends in operating results for any future period.

     As a direct distributor of cigar products,  PCI has built an infrastructure
that  provides  high  speed  fulfillment  of  products  to  retailers  and other
consumers.  The Company has modified  it's  business  plan to include  providing
fulfillment services to other companies. In particular, it feels that there is a
significant  opportunity in offering the Company's  services to e-commerce based
businesses  as solutions to their  customer and delivery  problems.  In order to
develop this new business  activity,  the Company has started doing  business as
"Product  Express.com."  As a  result  of  recognizing  the  value  of the  core
competency of  fulfillment,  the Company has also been  developing an additional
business  opportunity  in the  creation  of a delivery  system  outside the main
facility  which is designed to provide  retail  grocers on National level online
order system for pickup or home delivery.  It is  anticipated  that this will be
expanded upon in the first quarter of 2000.  The Company  operates  primarily in
one business segment and has a December 31 fiscal year.

RESULTS OF OPERATIONS

     COMPARISON OF THE THIRD QUARTER OF 1999 WITH THE THIRD QUARTER OF 1998

     Net sales for the quarter ended  September  30, 1999  decreased by $971,000
versus the same period last year, a 49% decrease.  Virtually all of the decrease
($988M) is due to the sale of our Canadian  subsidiary in June of 1999. Although
U.S. sales were flat versus last year,  the mix has shifted  almost  entirely to
PrimeTime and away from cigars.

     Gross profit margin was 33% for the quarter ended September 30, 1999 versus
27% for the quarter ended September 30, 1998. The improvement is due to the sale
of our Canadian subsidiary,  whose margins were historically lower than our U.S.
operations.  Margins  in  the  United  States  held  steady  despite  the  heavy
introductory efforts in launching PrimeTime.

     Selling,   general  and  administrative  expenses  for  the  quarter  ended
September 30, 1999 decreased  $721,000 or 57% from the same period one year ago.
In addition to the sale of its Canadian  subsidiary which accounted for $308M of
the decrease,  SG&A has declined due to staff cuts that were implemented  during
the first three quarters of 1999 (in recognition of the declining  importance of
the  Company's  in-store  humidor  program),  as well as an overall  decrease in
infrastructure spending that was ongoing during 1998.

                                       10
<PAGE>
     Other income for the quarter  ended  September  30, 1999  declined from the
previous year because the prior year amount  consisted mainly of interest income
from  short-term  investments  which  were  purchased  with a portion of the net
proceeds from the Company's  initial public  offering.  The current year expense
also reflects  interest  expense from the  factoring of the  Company's  accounts
receivable.

 COMPARISON OF THE FIRST NINE MONTHS OF 1999 WITH THE FIRST NINE MONTHS OF 1998

     Net sales  for the nine  months  ended  September  30,  1999  decreased  by
$1,668,000  versus the same  period one year ago,  a 32%  decrease.  Most of the
decrease is attributable  to declining  sales at our former Canadian  subsidiary
which was sold in June 1999;  also,  year ago  results  included  nine months of
Canadian operations versus five months for the current year. Sales in the United
States were down 6% versus one year ago; however, revenue has steadily increased
during the current  year as the company  continued  rolling out its new flavored
cigar  PrimeTime.  This was offset by a steep decline in sales via the company's
now mostly discontinued in-store humidor program.

     Gross profit  margin was 28% for the nine months ended  September  30, 1999
versus 24% for the nine months ended September 30, 1998. The margin  improvement
is  attributable  to a much lower margin in the United  States  during the first
quarter of 1998 due to nonrecurring  expenditures  for  consolidating  warehouse
space and inspecting  inventory for possible  damage,  as well as the continuing
trend towards more efficient warehousing and shipping operations throughout 1998
and into 1999. The sale of our lower-margin Canadian subsidiary also contributed
to the margin improvement.

     Selling,  general and  administrative  expenses  for the nine months  ended
September  30, 1999  decreased  $1,104,000  or 29% from the same period one year
ago.  Excluding the cost of the introductory  PrimeTime  marketing spending that
was charged off as account  acquisition costs during the second quarter of 1999,
SG&A decreased  $1,305,000,  or 35% from the comparable  period one year ago. In
addition  to the  sale of our  Canadian  subsidiary  in June of  1999,  SG&A has
declined  due to staff cuts that were  implemented  during the first  quarter of
1999 (in  recognition  of the declining  importance  of the  Company's  in-store
humidor program), as well as an overall decrease in infrastructure spending that
was ongoing during 1998.

     As discussed in our previous 10-KSB  filings,  we took a one-time charge in
the first quarter of 1998 to reflect the cost of severance packages for previous
management.

     Other income for the nine months ended September 30, 1999 declined from the
previous year because the prior year amount  consisted mainly of interest income
from  short-term  investments  which  were  purchased  with a portion of the net
proceeds from the Company's  initial public  offering.  The current year expense
also reflects  interest  expense from the  factoring of the  Company's  accounts
receivable.

                                       11
<PAGE>
LIQUIDITY AND CAPITAL RESOURCES

     The Company  used  $610,000  for  operating  activities  for the first nine
months of 1999. The net loss of $3,900,000 was reduced by non-cash  expenses for
depreciation and  amortization of $512,000,  $1,200,000 for the loss on the sale
of its Canadian subsidiary and $1,000,000 for the write-down of its humidors and
cigars.

     As part of Management's  efforts to restructure  the Company,  unprofitable
investments in our Canadian  subsidiary  and the in-store cigar humidor  program
were either divested or severely curtailed. Canadian operations were hampered by
a difficult operating  environment due to increasing  legislative  pressure that
affected cigar packaging and humidor  placement within retail outlets.  Combined
with a downward trend in cigar  consumption and the likely  inability to be able
to  place  its  PrimeTime  countertop  control  units  on  the  front  counters,
Management determined that the best course of action was to eliminate any future
cash drain  resulting from the Canadian  operations.  In early June, the Company
finalized  the sale of its Canadian  subsidiary  for  $375,000 in cash,  plus an
exchange of 100,000 shares of stock with the buyer.

     The  downward  trend  in  cigar  sales  plus a  surplus  of  inventory  led
Management to conclude that no further  investment was justified in the in-store
humidor  program.  Efforts  to dispose of our  discontinued  inventory  met with
limited success; only through substantial markdowns were we able to move some of
this  inventory.  Although  most of the stores  have now  dropped  the  in-store
humidor  program,  we were  able to place  PrimeTime  in the  majority  of these
stores.  The cost to write off the investment in the humidors and write-down the
discontinued  cigar  inventory  and  packaging  materials  was shown as a charge
against current operations for the three months ended June 30, 1999.

     Management has determined that there is a tremendous  opportunity and value
in our core  competencies  as a high-speed  order and  fulfillment  center.  Our
unique  distribution  system that we have  developed for the  convenience  store
industry is very efficient and valuable.  Therefore, we hired an individual with
a expertise  in  logistics  to develop a full set of  fulfillment  services.  In
addition,  we  entered  into a number of  strategic  alliances  with  people and
companies involved in e-commerce for the purpose of becoming  authorized agents.
These  agents  direct  clients  to the  Company  who are in need of  fulfillment
solutions.  As we begin to provide  product  fulfillment  for others,  we do not
anticipate any significant  capital  expenditures  beyond a modest investment to
enhance our existing  systems.  Should the volume of business exceed our current
capacity,  we will  need to lease  additional  warehouse  space  and  invest  in
additional equipment such as forklifts and racking.

     In December of 1999, the Company was notified that it was being  terminated
as a supplier of Prime Time effective  January 1, 2000.  Prime Time has been the
Company's  dominant  source of revenue  for the past year.  The Company has been
working for several months  developing new revenue sources  through  fulfillment
services;  however,  to date the  amount of  revenue  derived  from  fulfillment
services  has been  minimal.  Management  believes  it is  close  to  completing
fulfillment contracts that will replace the revenue from Prime Time. However, we
cannot  assure you that we will be able to replace  the revenue in time to allow
us to continue to operate  without  raising  additional  capital to fund current
operations.

                                       12
<PAGE>
     We  invested  nearly  $600,000  in  capital  additions  during  1998  as we
developed  our  infrastructure  and  moved  into  our  new  facility.  We do not
anticipate any  significant  capital  expenditures  for the  foreseeable  future
beyond those discussed above.

     The Company has incurred substantial  operating losses since inception.  As
of December  31, 1998 the Net  Operating  Loss  carryforward  was  approximately
$5,300,000.  We  expect  to incur  another  substantial  operating  loss for the
current year. The Net Operating Loss  carryforward  may be attractive to another
company wishing to offset its own tax liability.

     Due to the loss of our primary  revenue  source from the sale of Prime Time
and the time it takes to replace the revenue  stream,  we cannot assure you that
that we can generate  sufficient  revenues to provide the cash flow necessary to
meet  our  ongoing  working  capital  needs  or to repay  prior  existing  trade
indebtedness.  We raised  $136,000  during the first quarter of 1999 through the
issuance of additional  shares of the Company's  shares.  The Board of Directors
has  authorized  the  issuance of  additional  shares and  warrants for up to an
additional  $925,000 at a price of $0.25 per share. During the fourth quarter of
1999 and January 2000, we have raised an additional $165,000 through sale of the
Company's stock. We raised an additional  $375,000 from the sale of our Canadian
subsidiary.  It is  anticipated  that there  will be a need to raise  additional
capital  in the first  quarter of 2000.  The  Company  has  received a number of
indications of interest from accredited individuals.

YEAR 2000 READINESS

     The Company has not  experienced  any  significant  problems during January
2000 due to Y2K issues.  It was  determined in early January that our voice mail
system was not Y2K compliant and the system is currently being  upgraded.  We do
not believe  there has been a significant  impact to our business  stemming from
the problems with our voice mail.

     At this time we do not anticipate any further  significant  issues relating
to Y2K, although there can be no assurances that this will be the case.

                          PART II - OTHER INFORMATION

ITEM 1 -  LEGAL PROCEEDINGS

     PROP 65.  PCI and  Southland  have  received  a  notice  of  violations  of
Proposition 65, a California regulation which requires warning labels on certain
cancer causing products, from a California attorney, Morse Mehrban. PCI believes
it is currently in compliance with Proposition 65. A new notice was submitted to
PCI  following  the  dismissal of the prior civil suit  brought by Mr.  Merhban,
which was dismissed  without  prejudice for improper notice. It is expected that
Mr.  Mehrban  will re-file a lawsuit  against  PCI.  With respect to the lawsuit
filed against Southland,  the complaint indicates that the lawsuit covers a vast
quantity of products other than PCI's products.  Accordingly, PCI has determined
not to retain California  counsel to defend these claims on behalf of Southland.
If Mr.  Mehrban  files suit against PCI, PCI will retain  California  counsel to
defend the claims brought against it.

     OTHER.  PCI has  received  service  of two  lawsuits  filed  against  it by
creditors of the Company in the aggregate amount of approximately  $15,000.  PCI
has filed responses disputing the amounts of these claims.

                                       13
<PAGE>
ITEM 2 - CHANGES IN SECURITIES AND USE OF PROCEEDS

     (a) None.

     (b) None.

     (c) Sale of Unregistered Securities.

          The  Company  sold a total of 100,000  shares of  unregistered  common
     stock  during the first  quarter of 1999 to Ultimate  Cigar  Corp.  as more
     fully described in Item 5 of our June 30, 1999 Form 10-QSB filing.

     (d) Use of Proceeds.

          All proceeds  from the  Company's  initial  public  offering have been
     expended  as set forth in the  Company's  Form  10-KSB  for the year  ended
     December 31, 1998.

ITEM 3 - DEFAULTS UPON SENIOR SECURITIES

     None

ITEM 4 - SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

     None.

ITEM 5 - OTHER INFORMATION

     CHANGES IN OFFICERS AND DIRECTORS. As previously disclosed in the Company's
Form 8-K dated September 27, 1999,  Colin Jones resigned as Director and Gary J.
Sherman was  appointed  as  Chairman of the  Company's  Board of  Directors.  As
previously  disclosed in the Company's  Form 8-K filing dated  November 9, 1999,
Scott I. Lambrecht  resigned as President and CEO. On November 9, 1999,  Greg P.
Lambrecht  resigned as a Director of the Company.  On December 3, 1999,  Brendan
McGuinness  resigned as Vice President of Sales and Chief Operating Officer.  On
January 24, 2000,  Steven A. Lambrecht was appointed as interim Chief  Financial
Officer.and Gary J. Sherman as interim Chief Executive  Officer.

     TERMINATION OF SUPPLIER AGREEMENT. As previously disclosed in the Company's
Form 8-K dated  September 27, 1999, the Company entered into a new agreement for
the sale and  distribution  of Prime Time. In December of 1999,  the Company was
notified that the  agreement was being  terminated as of January 1, 2000 and the
Company would no longer be a distributor of Prime Time.

                                       14
<PAGE>
ITEM 6 - EXHIBITS AND REPORTS ON FORM 8-K

     (a) Exhibits

          Exhibit
          Number      Exhibit Name                              Method of Filing
          ------      ------------                              ----------------
          3.1         Articles of Incorporation                   *

          3.2         Amended and Restated Bylaws, Adopted
                      May 8, 1998                                 **

          4.1         Specimen Common Stock Certificate           ***

          4.2         Description of Rights of Security Holders   ****

          27.1        Financial Data Schedule                     Exhibit filed
                                                                  herewith
          99.1        "Underwriting" section of Registration
                      Statement on Form SB-2                      ****

        ----------

        *    Incorporated   by  reference  to  Exhibit  3.1  of  Registration
             Statement on Form SB-2 (file no. 333-29985)  declared  effective
             on August 21, 1997.

        **   Incorporated  by  reference  to Exhibit  3.2 of the Form  10-QSB
             filed by the Registrant for the quarter ending June 30, 1998.

        ***  Incorporated   by  reference  to  Exhibit  4.2  of  Registration
             Statement on Form SB-2 (file no. 333-29985)  declared  effective
             on August 21, 1997.

        **** Incorporated   by  reference  to  pages  56-57  of  Registration
             Statement on Form SB-2 (file no. 333-29985)  declared  effective
             on August 21, 1997.

     (b) Reports on Form 8-K

          Form 8-K filed by the Company on September 27, 1999 disclosing  Boston
     Stock Exchange delisting,  Board of Director  appointments and resignations
     and new distributor agreement for Prime Time.

          Form 8-K filed by the  Company  on  November  9, 1999  disclosing  the
     resignation of the President and CEO.

                                       15
<PAGE>
                                   SIGNATURES

     In accordance  with the  requirements  of the Exchange Act, the  registrant
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.

PREMIUM CIGARS INTERNATIONAL, LTD.
(Registrant)


/s/ Gary Sherman                                     Date: February 18, 2000
- --------------------------------------
Gary Sherman
Chairman and President



/s/ Steven A. Lambrecht                              Date: February 18, 2000
- --------------------------------------
Steven A. Lambrecht
Chief Executive Officer and Secretary
Member of Board


                                       16
<PAGE>

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS  SCHEDULE  CONTAINS  SUMMARY  FINANCIAL   INFORMATION  EXTRACTED  FROM  THE
CONDENSED FINANCIAL  STATEMENTS FOR THE NINE MONTHS ENDED SEPTEMBER 30, 1999 AND
IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1

<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1999
<PERIOD-START>                             JAN-01-1999
<PERIOD-END>                               SEP-30-1999
<CASH>                                           8,936
<SECURITIES>                                    16,000
<RECEIVABLES>                                   74,160
<ALLOWANCES>                                    18,742
<INVENTORY>                                     61,075
<CURRENT-ASSETS>                               251,824
<PP&E>                                         407,023
<DEPRECIATION>                                 235,474
<TOTAL-ASSETS>                                 708,545
<CURRENT-LIABILITIES>                          908,706
<BONDS>                                              0
                                0
                                          0
<COMMON>                                     8,992,796
<OTHER-SE>                                           0
<TOTAL-LIABILITY-AND-EQUITY>                   708,545
<SALES>                                      3,595,857
<TOTAL-REVENUES>                                     0
<CGS>                                        2,584,386
<TOTAL-COSTS>                                4,880,686
<OTHER-EXPENSES>                                30,841
<LOSS-PROVISION>                                38,578
<INTEREST-EXPENSE>                              28,168
<INCOME-PRETAX>                            (3,900,056)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                                  0
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                               (3,900,056)
<EPS-BASIC>                                     (1.02)
<EPS-DILUTED>                                        0


</TABLE>


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