PLASTIC SURGERY CO
POS AM, 2001-01-05
MANAGEMENT SERVICES
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As filed with the Securities and Exchange Commission on January 3, 2001
                                                 Registration No. 333-794849
================================================================================
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                            ------------------------

                         POST-EFFECTIVE AMENDMENT NO. 1
                                       TO
                                    FORM S-1
                                       ON
                                    FORM S-3
                             REGISTRATION STATEMENT

                                      Under
                           The Securities Act of 1933

                            -------------------------

                           THE PLASTIC SURGERY COMPANY
             (Exact name of registrant as specified in its charter)

           Georgia                                            58-2317410
(State or other jurisdiction of                             (IRS Employer
 incorporation or organization)                          Identification No.)


                       509 E. Montecito Street, 2nd Floor
                         Santa Barbara, California 93103
                                 (805) 963-0400
        (Address, including zip code, and telephone number, including area
               code, of registrants' principal executive offices)

                            -------------------------
                                Dennis E. Condon
                             Chief Executive Officer
                       509 E. Montecito Street, 2nd Floor
                         Santa Barbara, California 93103
                                 (805) 963-0400
            (Name, address, including zip code, and telephone number,
                   including area code, of agent for service)

                            -------------------------
                                   Copies to:
                              Joseph E. Nida, Esq.
                              Vanita J. Tyler, Esq.
                               Nida & Maloney, LLP
                               800 Anacapa Street
                         Santa Barbara, California 93101
                                 (805) 568-1151
                            -------------------------

     Approximate date of commencement of proposed sale to the public:  From time
to time after this Registration Statement is effective.

     If the only  securities  being  registered  on this Form are being  offered
pursuant to dividend or interest  reinvestment plans, please check the following
box. If any of the securities being registered on this Form are to be offered on
a delayed or continuous  basis  pursuant to Rule 415 under the Securities Act of
1933, other than securities offered only in connection with dividend or interest
reinvestment plans, check the following box.

     If this Form is filed to  register  additional  securities  for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list  the  Securities  Act  registration  statement  number  of the  earlier
effective registration statement for the same offering.

     If this Form is a  post-effective  amendment  filed pursuant to Rule 462(c)
under the  Securities  Act,  check the following box and list the Securities Act
registration  statement number of the earlier effective  registration  statement
for the same offering.

     If delivery of the  prospectus is expected to be made pursuant to Rule 434,
please check the following box.
<PAGE>
                         CALCULATION OF REGISTRATION FEE
<TABLE>
------------------------------------------------------------------------------------------------------------------------------------
                    <S>                                 <C>                   <C>                  <C>                   <C>
                                                  Proposed Maximum     Proposed Maximum
       Title of Each Class of Securities            Amount To Be           Aggregate            Aggregate            Amount Of
               to be Registered                      Registered      Offering Price (1)(2)   Offering Price     Registration Fee(2)
====================================================================================================================================
Common Stock, no par value...................        2,805,824               $5.19           $15,568,619 (1)          $4,110
====================================================================================================================================
</TABLE>
(1)  Estimated pursuant to Rule 457(c), based on the average of the high and low
     sale  prices of the common  stock on January 14,  2000,  as reported on the
     American  Stock  Exchange   solely  for  the  purpose  of  calculating  the
     registration fee.

(2)  This  filing fee was  previously  paid in  connection  with the filing of a
     Registration Statement on Form S-1 on January 18, 2000.

The Registrant hereby amends this  Registration  Statement on such date or dates
as may be necessary to delay its effective date until the Registrant  shall file
a further amendment which specifically  states that this Registration  Statement
shall  thereafter  become  effective  in  accordance  with  Section  8(a) of the
Securities  Act of  1933 or  until  this  Registration  Statement  shall  become
effective on such date as the Commission  acting  pursuant to said Section 8(a),
may determine.

<PAGE>
The  information in this  prospectus is not complete and may be changed.  We may
not sell  these  securities  until the  registration  statemetn  filed  with the
Securities and Exchange Commission is effective. This prospectus is not an offer
to  sell  these  securities  and it is not  soliciting  an  offer  to buy  these
securities in any state where the offer or sale is not permitted.

PROSPECTUS                                           SUBJECT TO COMPLETION
                                                     Dated January 3, 2001

                           THE PLASTIC SURGERY COMPANY

                                2,805,824 Shares

                                       of

                                  Common Stock

     All of the shares of common stock offered in this prospectus are being sold
by the selling shareholders named on page 12 of this prospectus. This prospectus
covers the resale of up to  2,805,824  shares of our common  stock issued to the
selling shareholders in connection with our acquisition of their plastic surgery
practices.

     The shares of common stock offered in this  prospectus will be sold through
public or  private  transactions,  on or off the  American  Stock  Exchange,  at
prevailing market prices, or at privately negotiated prices. We will not receive
any of the proceeds from the sale of these shares.

     Our common stock is listed on the American  Stock Exchange under the symbol
"PSU." On December 29, 2000,  the last  reported sale price for our common stock
was $1.81 per share.

     This investment  involves a high degree of risk. You should purchase shares
only if you can  afford a complete  loss of your  investment.  Please  carefully
consider the "Risk Factors" beginning on page 4 of this prospectus.

     Our principal executive offices are located at 509 E. Montecito Street, 2nd
Floor, Santa Barbara, California 93103 and our telephone number at that location
is  (805)  963-0400.   Our  web  sites  are  located  at   www.idealme.com   and
www.theplasticsurgeryco.com.  Information contained in our web sites is not part
of this prospectus.

     Neither the  Securities and Exchange  Commission  nor any state  securities
commission has approved or disapproved of these securities or determined if this
prospectus  is truthful or  complete.  Any  representation  to the contrary is a
criminal offense.

                The date of this Prospectus is January [ ], 2001

<PAGE>
      No dealer,  salesperson,  or other person has been  authorized to give any
information or to make any  representations  other than those  contained in this
prospectus,  and, if given or made, such information or representations must not
be relied upon as having been  authorized by The Plastic  Surgery Company or any
selling stockholder. This prospectus does not constitute an offer to sell or the
solicitation  of an offer to buy any  securities  other than the  securities  to
which it  relates  or any offer to sell or the  solicitation  of an offer to buy
securities in any  circumstances  in which an offer or solicitation is unlawful.
Neither the delivery of this  prospectus nor any sale made under this prospectus
shall,  under any  circumstances,  create any implication that there has been no
change in the affairs of the company  since the date of this  prospectus or that
the  information  contained  in  this  prospectus  is  correct  as of  any  date
subsequent to its date.

                                TABLE OF CONTENTS

                                              PAGE

Risk Factors...........................        4
Information Incorporated By
  Reference............................       10
Use of Proceeds........................       10
Selling Shareholders...................       11
Plan of Distribution...................       12
Legal Matters..........................       14
Experts................................       14
Where You Can Find More
  Information..........................       14

<PAGE>
                           THE PLASTIC SURGERY COMPANY

     Our original business model was based on providing  development services to
cosmetic surgery practices through long-term practice services  agreements.  For
some of our current cosmetic surgery centers and nearly all future acquisitions,
we are making a strategic shift to "company-owned  cosmetic  centers." Under the
practice  service  agreements,   the  affiliating   physicians  continue  to  be
responsible   for  the  day-to-day   management  of  the  practices,   including
operations,  finance  and human  resources.  In  contrast,  as a  "company-owned
center" we will have all of these responsibilities.  This new structure provides
us with a greater  degree of control  over  increasing  consumer  demand and the
total patient  experience as well as the business and finance practices of these
cosmetic  surgery  centers.  In addition,  ownership brings with it the right to
make all investment  decisions.  The affiliating surgeons are then free to spend
all of their  time  focused on  patient  care and  surgery.  We  currently  have
affiliated  cosmetic  surgery  centers  in 23  locations  throughout  the United
States.  While both models are profitable,  we believe the company-owned  center
provides a greater opportunity to build value.

     We provide  business  development  services and  Internet  solutions to our
alliance of board certified or  board-eligible  plastic  surgeons  located in 18
metropolitan  markets  throughout  the United  States.  We intend to continue to
provide  business  services  and  acquire  certain  assets  of,  or  to  manage,
additional  plastic surgery  practices.  In addition,  we may acquire companies,
businesses  or assets that  complement or expand our existing  business.  We may
expand our business into the performance of nonsurgical, noninvasive procedures.
We did not  conduct any  significant  operations  or earn any revenue  until the
close of our initial public offering on December 15, 1999.

     Our Internet strategy is important to our business. We have two proprietary
web sites. Our consumer web site is located at  www.idealme.com  and our surgeon
web site is located at www.theplasticsurgeryco.com. Our consumer web site allows
consumers to research available procedures,  submit inquiries regarding cosmetic
surgery  procedures,  view possible  cosmetic  changes  through  online  imaging
technology,  obtain financing for procedures and locate board-certified cosmetic
surgeons.  Our surgeon web site provides  allied  surgeons  online access to our
national buying programs and facilitates "best practices" study groups among our
allied surgeons.

     Under our business  services  agreements  we earn  revenue  from  providing
services to the allied  practices on a monthly basis as each  practice  collects
its cash. The agreements provide that each practice will pay our fees based on a
percentage of the net cash collected by that practice.  Our revenue  consists of
the sum of the service fee and amounts  equal to the  operating  expenses of the
practice  assumed by us under the business  services  agreements.  The operating
expenses of the  practice  that are our  responsibility  and that we are legally
obligated to pay include the following:

     o    salaries,  benefits,  payroll  taxes,  workers  compensation,   health
          insurance  and other  benefit  plans,  and other  direct  expenses  of
          non-medical employees that are our employees located at the practice;
     o    direct costs of all employees or consultants  that provide services to
          each practice's office;
     o    medical and office supplies;
     o    lease or rent payments, utilities,  telephone and maintenance expenses
          for practice facilities;
     o    property taxes on our assets located at the practice offices;
     o    property,   casualty  and  liability  insurance  premiums,   excluding
          malpractice insurance, is the responsibility of the practice;
     o    surgeon recruiting expenses; and
     o    advertising  and expenses  attributable  to the  promotion of practice
          offices.

                                       2
<PAGE>
     We assume all of these  expenses  and pay the  third-party  provider of the
goods and services.

     The practice  pays for any and all direct  employment  expenses,  including
benefits,  for  any  surgeon  or  other  employee  that we are  prohibited  from
employing by applicable law. In addition,  the practice  retains  responsibility
for the payment of expenses for  continuing  education,  seminars,  professional
licenses,  professional  membership dues and malpractice insurance and all other
expenses of any surgeon.

     Under our  company-owned  centers we will  recognize  revenues and expenses
directly.  In  the  third  quarter  of  2000,  we  introduced  two  new  for-fee
subscription  services. Our subscribing surgeons pay to list special information
about themselves and their practices and receive links from  www.idealme.com  to
their personal web pages. The  subscriptions  are offered for the convenience of
potential  consumers located in areas where we are not affiliated with an allied
practice and as a source of revenue to fund future  online  developments.  We do
not  investigate  the  qualifications  of the  surgeons who  subscribe  for this
service.  Our web site will advise consumers to  independently  investigate each
surgeon's qualifications.

     Prior to introducing these subscription  services,  we listed profiles from
board  certified  plastic  surgeons who are not affiliated with our practices at
our  www.idealme.com  website.  We  continue  to offer  free,  basic  listing to
non-affiliated  surgeons, but now focus our efforts in our subscription service.
We may generate future  revenues from the sale of products and services  through
our  proprietary web sites.  The revenue  generated may include fees from banner
and sponsorship  advertising,  subscriptions  to our online magazine and digital
imaging.  In addition,  our web site has built one of the largest,  and the only
customizable,  "before and after" photo galleries of cosmetic  procedures on the
Internet.  The gallery currently offers annotated photographs of over 550 cases,
or 1,100  photographs,  spanning a broad range of procedures and patients.  Each
case  includes a detailed,  searchable  profile that allows users to arrange the
gallery by procedure, patient age range, gender and skin tone.

                                       3
<PAGE>
                                  RISK FACTORS

     This prospectus contains forward-looking  statements that involve risks and
uncertainties. Our actual results could differ materially from those anticipated
in these forward-looking  statements as a result of numerous factors,  including
those set forth in the following  risk factors and elsewhere in this  prospectus
and the documents  incorporated in this prospectus.  In evaluating our business,
you should  consider  carefully the  following  factors in addition to the other
information set forth or incorporated in this prospectus.

Our  combined  operating  history  is  limited  so there is  limited  historical
     information on which to evaluate our combined business.

     We did not  conduct  any  operations  or generate  any  revenues  until the
completion of our initial  public  offering and the  acquisition  of 25 founding
practices  in  December  1999.  Prior to that,  each of the  founding  practices
operated as a separate,  independent entity. The combined  historical  financial
results of the founding  practices  cover  periods when each  practice  operated
separately and may not be indicative of our future financial results.

Our  success  depends  on the  continued  effective  performance  of our  allied
     surgeons.

     Under our business services agreements,  our revenue depends on the revenue
generated  by each of our allied  practices.  The  success of each of the allied
practices essentially depends on the allied surgeons.  Therefore,  the effective
and continued  performance of the allied  surgeons is essential to our long-term
success.  The  failure of any of the allied  surgeons to complete or renew their
employment agreements could result in a decline in revenues. Any loss of revenue
by the allied practices would have an adverse effect on our business.

We   have  incurred  substantial  debt and may not be able to meet  our  working
     capital requirements and debt service obligations.

     We incurred a significant  amount of  indebtedness  in connection  with the
acquisition  of the  operating  assets of the founding  practices.  We may incur
additional debt in the future to acquire additional plastic surgery practices. A
substantial portion of our cash flow from operations must be used to service our
debt.  In addition,  our level of  indebtedness  may limit our ability to obtain
additional  financing in the future. Our ability to service our debt and satisfy
other  obligations  depends on our future  operating  performance.  Although  we
believe that our cash flow from  operations  is  sufficient  to fund our ongoing
operations,  if we do not generate sufficient cash flow to meet our obligations,
then we may need to sell additional equity or debt securities or obtain a credit
facility.

Our  ability to fund our acquisition  strategy will be significantly  limited if
     we cannot obtain additional financing.

     To continue our strategy of acquiring additional medical practices, we need
substantial capital, which we may not be able to obtain. We are actively seeking
a credit  facility but we do not have a line of credit at this time.  We may not
be able to obtain additional  required capital on satisfactory terms, if at all.
If we are unable to obtain a credit facility on acceptable terms, our ability to
achieve  our  acquisition  goals  will  be  significantly  limited  which  could
adversely affect our business.

Our  success depends on our ability to implement our acquisition strategy.

     In pursing  acquisition  candidates we may compete with companies that have
greater  resources  than we  have.  We may not be able to  identify  acquisition
candidates or consummate planned  acquisitions on favorable terms, or at all. If

                                       4
<PAGE>
a planned  acquisition  fails to occur, our quarterly results could be adversely
affected.  In addition,  increased  competition for  acquisition  candidates may
result  in  increased   purchase  prices  and  fewer  suitable   candidates  for
acquisition.  If we are unable to consummate future acquisitions,  we may not be
able to expand our network of allied surgeons.

We   must effectively integrate our acquired practices to be successful.

     The  integration  of acquired  practices  into our network is a  difficult,
costly  and  time-consuming  process.  This  process  may place  strains  on our
management,  operation and systems. There may also be substantial  unanticipated
costs or delays  in  connection  with this  integration.  In  addition,  we must
attract and retain additional management personnel to successfully integrate the
new  practices,  which  we may  not be able  to do.  Any  failure  or  delay  in
successfully integrating the new practices may cause our revenues to decline and
our associated integration expenses to increase.

We   assume certain  liabilities in connection with our acquisitions  that could
     adversely impact our financial condition.

     Although  we  are   indemnified   by  the  allied   practices  for  assumed
liabilities,  any payments of indemnification  amounts could reduce the revenues
available to pay operating expenses.

A    successful malpractice claim could exceed our insurance limits.

     Our plastic  surgeons may be exposed to  professional  liability  and other
claims  for the  procedures  that  they  perform.  Some of these  claims  may be
substantial and require significant defense costs. Any successful suit involving
us or our  surgeons  could  result in a large  damage  award that may exceed the
limits of our insurance  coverage.  Although we do not perform  plastic  surgery
procedures,  we could become subject to liability because we provide  management
services to the  practices.  While we believe  that we have  adequate  insurance
coverage,  it is possible that our coverage is insufficient to cover losses.  It
is also possible that coverage may not continue to be available on  satisfactory
terms.  Successful  malpractice claims could adversely effect a on our business,
financial condition and results of operations.

We   may be required to loan funds to our allied  practices at a time when funds
     are not available.

     If our allied practices do not generate  sufficient  revenue to cover their
operating  expenses,  our business  services  agreements  require us to fund the
excess operating expenses.  The amount that we must pay is unlimited.  If we are
obligated  to pay  excess  operating  expenses  and  sufficient  funds  are  not
available  to do so, we would be in breach of our business  services  agreement.
This would give the allied  practice the right to terminate its  agreement  with
us. If we fund the excess operating  expenses,  the allied practice is obligated
to repay  the  excess  with  interest.  However,  there is no  guarantee  that a
practice  will  generate  sufficient  revenue  to  repay  all or a  part  of its
obligation.

A determination that the non-competition  agreements with our allied surgeons
     are not enforceable could have an adverse impact on our business.

     Our business  services  agreements  with the allied  practices  require the
allied  practices  to enter into  employment  agreements  with  surgeons.  These
employment agreements contain non-competition  agreements that generally limit a
surgeon's  ability  to  compete  with the  allied  practice  for a period  after
employment within a specified  geographic area.  Although the laws of each state
differ  concerning the  enforcement  of such  covenants,  generally  states will
enforce a covenant if it is necessary to protect a legitimate  business interest
and is reasonable in both duration and geographic  scope. A notable exception is
California in which these types of agreements are generally unenforceable. There
is little judicial authority  regarding whether a business services agreement is
the sort of protectable  business interest that would permit us to enforce these
covenants or to require the allied practices to enforce these covenants  against
surgeons  formerly  employed by the practice.  Since the intangible value of the

                                       5
<PAGE>
business  services  agreement  depends on the ability of the allied practices to
preserve  their  business,  which could be harmed if former  surgeons  went into
competition with the practice, a determination that the covenants not to compete
are unenforceable could have an adverse impact on our business.

We may not be able to  compete  effectively  against  other  competitors  with
     greater financial and other resources, or lower-cost providers, which would
     adversely impact our business.

     Our  competitors  include  national  and regional  providers of  management
services that may have greater  financial or other  resources or otherwise enjoy
competitive  advantages that would make it difficult for us to compete with them
or acquire additional practices. In addition, our practices may compete in local
markets  with  surgeons  that perform the  services  traditionally  performed by
plastic  surgeons  at a lower price than our allied  surgeons.  If the number of
procedures  performed  by our plastic  surgeons or the fees they charge for such
procedures decreases, our financial results could be adversely affected.

Increased internet competition may harm our business.

     The business of  providing  Internet and  non-Internet  based  information,
marketing  and  advertising  services  to  the  healthcare  industry  is  highly
competitive.  Internet  competition  will  likely  increase  since  there are no
substantial  barriers to entry into this  market.  Increased  competition  could
result in a decrease in the fees for our subscription services,  reduced traffic
to our web sites and the  inability to obtain  content and links to other sites.
Any of these  occurrences  could  adversely  affect our financial  condition and
results of operations.

We must enhance and develop our web sites to achieve success.

     To remain  competitive,  we must  continue  to enhance  and improve our web
sites'  content and services.  We rely on third parties for most of our content.
Acceptable  content may not be  available  to us on  favorable  terms or at all.
Other web sites may also offer the same or similar  content in a superior manner
that would  adversely  affect the  traffic to our sites.  In  addition,  we must
continually develop and improve the  responsiveness,  functionality and features
of our web sites. If we do not succeed in developing,  obtaining and introducing
content, features,  functions, products and services that will attract consumers
and surgeons to our web sites, our business will be adversely affected.

Governmental regulation may have a detrimental effect on our revenues.

     The  medical   industry  and  plastic   surgery   practices  are  regulated
extensively   at  the  state  and  federal   levels.   Review  of  our  business
relationships  by regulatory  authorities or the courts or changes in regulation
may result in  determinations  that could adversely affect the amount of service
fees that we  receive  from our  allied  practices  and  negatively  affect  our
earnings.  Certain states prohibit non-medical entities from practicing,  owning
all or a part of a medical  practice,  employing  physicians or controlling  the
content of a physician's advertisements. Certain states also prohibit physicians
from paying a portion of fees received for medical services in consideration for
the  referral  of  a  patient  or  from  paying  a  percentage   of  revenue  to
non-physicians.  In addition,  many states impose limits on the procedures  that
may be delegated  by a plastic  surgeon to other staff  members.  These laws and
their  interpretations  vary  from  state to  state  and our  business  services
agreements may be successfully challenged.  Enforceability of certain provisions
could be limited  and prevent us from  receiving  service  fees.  These types of
changes  could  restrict  our  operations  in those  states or  prevent  us from
affiliating  with plastic surgery  practices in those states.  In addition,  the
laws and regulations of states in which allied practices  presently  operate may
change or be  interpreted in the future to either  restrict or adversely  affect
our agreements with allied practices in those states. Currently, the majority of
our business  services  agreements with founding  practices  provide for service
fees based on 15% of net cash  collections.

                                       6
<PAGE>
If  changes  in  these  laws  require  us to  revise  these  agreements  and use
consulting  agreements with our fees based on a fixed dollar amount with a fixed
percentage increase, our revenues could be adversely affected.

     The  United  States  Congress  has  considered  various  healthcare  reform
proposals,  including  comprehensive revisions to the current healthcare system.
It is uncertain what legislative proposals will be adopted in the future or what
actions  federal  or  state  legislatures  or  third-party  payers  may  take in
anticipation  of  or  in  response  to  any  healthcare   reform   proposals  or
legislation.  Changes in the healthcare industry, such as growth of managed care
organizations or provider  networks,  may result in lower payment levels for the
services of our surgeons and lower revenues for us.

     Generally,  fees received from  private-pay  patients are higher than those
from  third-party  payers  that  have  cost-containment  requirements.  Although
approximately   80%  of  our  practices'   current  revenues  are  derived  from
private-pay patients, a decrease in the number of these patients could occur due
to  federal  and  state  legislative  initiatives.  Currently,  most  procedures
reimbursed  under  Medicare,  Medicaid  or other  third-party  payment  programs
(including commercial insurers,  managed care organizations,  health maintenance
organizations or preferred  provider  organization) for plastic surgery services
are related to  reconstructive  procedures.  The costs of most cosmetic  surgery
procedures,  which  currently  represent  approximately  75% of  the  procedures
performed by our surgeons,  are not reimbursed by governmental or private payors
and are not subject to cost containment  requirements.  Comprehensive healthcare
reform that includes  reimbursement for the costs of cosmetic surgery procedures
could affect the payment for and availability of services,  including discounted
reimbursement rates or more procedures falling under third-party coverage. These
changes could lower the revenues of our practices.

     Many states prohibit  physicians from using  advertising  that includes any
name other than the  physician's,  or from  advertising  in any manner likely to
lead a person to believe  that a  non-physician  is engaged in the  delivery  of
medical services.  Our business services  agreements  require all advertising to
conform to these requirements.  We have endeavored to structure our web sites to
avoid  violation of any state  licensing  requirements,  but a state  regulatory
authority may allege that some portion of our Internet  business  violates these
statutes.  Any such allegation could adversely  affect our business,  results of
operations and financial condition.

Antitrust laws may limit our ability to compete in certain markets.

     We are subject to a range of antitrust laws that prohibit  anti-competitive
conduct,  including price fixing and concerted  refusals to deal and division of
markets.  These  laws may limit our  ability  to enter  into  business  services
agreements with separate plastic surgery practices that compete with one another
in the same  geographic  market.  In  addition,  these laws may  prevent us from
acquiring  plastic surgery  practices that would be integrated into our existing
network  of  practices  if  these   acquisitions  would   substantially   lessen
competition or tend to create a monopoly.

If the Medicare/Medicaid  anti-kickback laws are determined to apply to us, we
     could be subject  to fines and other  penalties  and our  allied  practices
     could be excluded from participation in federal healthcare programs.

     The  Medicare/Medicaid  anti-kickback  statute  prohibits  the  payment  or
receipt of any  remuneration in return for the referral of patients for services
covered under federal healthcare  programs,  including the Medicare and Medicaid
programs,  or in return for  purchasing,  leasing,  ordering or arranging for or
recommending the purchase, lease or order of any item or service that is covered
under a federal health care program. A violation of the anti-kickback statute is
a  felony  punishable  by  imprisonment,  fines or both  and may  result  in the
imposition  of civil money  penalties and exclusion  from  participation  in any
federal  healthcare  program.  The statute has been broadly  interpreted  by the

                                       7
<PAGE>
courts  and  enforcement  agencies.  In  addition,  many  states  have laws that
prohibit the payment or receipt of any  remuneration  in return for the referral
of patients  or the  purchase of items or  services  under both  government  and
private  health  care  programs.  Violations  of these  state laws may result in
payment not being made for the items and services rendered, loss of a healthcare
provider's license, fines or criminal penalties.  These statutes and regulations
vary from state to state and are often vague.  In many states they have not been
interpreted  by courts or  regulatory  agencies.  Although  we believe  that our
current business arrangements with our allied practices do not implicate federal
anti-kickback laws, this may not be the case.

We could be liable for the  misappropriation  of personal  information about the
     users of our web site.

     Our web sites retain  personal  information  about our users that we obtain
with their consent.  If unauthorized  persons penetrate our network security and
gain access to or otherwise  misappropriate  our users' personal  information we
may be subject to liability.  Such liability could include claims for the misuse
of personal  information,  such as for  unauthorized  marketing  purposes or the
unauthorized  use of credit cards.  These claims could result in litigation that
would require us to expend  significant time and financial  resources to defend.
In addition,  if any of the misappropriated data is deemed to constitute patient
health records, this could be a violation of federal law as a breach of privacy.

     The Federal Trade  Commission and state  governmental  bodies have recently
investigated the disclosure of personal  identifying  information  obtained from
individuals  by  Internet  companies.  The  federal  government  has  also  made
legislative  proposals in this area. We could incur  additional  expenses if new
regulations  regarding the use of personal  information are introduced or if any
regulator  chooses  to  investigate  our  privacy  practices.  Any  new  law  or
regulation,  or the adverse  application or interpretation of existing laws, may
decrease  the  growth  in the use of the  Internet  our web  sites.  This  could
decrease the demand for our  services,  increase our cost of doing  business and
reduce our  earnings.  The  potential  imposition  of liability  upon us for our
content or services  resulting  from  changes in  government  regulations  could
require us to implement  measures to reduce our exposure to this liability which
might  require us to expend  substantial  resources or to  discontinue  Internet
service offerings.

If our  Internet  activities  become  subject  to  taxation,  our cash flows and
     results of operations could be adversely affected.

     A number of legislative proposals have been made at the federal,  state and
local level and by certain  foreign  governments  that would  impose  additional
taxes on the sale of goods and services  over the  Internet or  Internet-related
activities.  Such  regulation or other  attempts at  regulating  commerce or the
Internet  may impair the growth of commerce on the  Internet,  and, as a result,
adversely  affect  our  opportunity  to  derive  financial  benefit  from  these
activities.

If we are subject to claims based on the content we provide on the Internet,  we
     could incur unanticipated expenses.

     We may be subject to claims for defamation,  negligence, product liability,
copyright  or  trademark  infringement  or other  matters  based on content  and
information  on our web sites  supplied by us or third  parties.  These types of
claims have been brought,  sometimes successfully,  against other online service
companies.  We may also be subject to claims for the  content on other web sites
that are linked to ours, or for the content  posted by visitors in chat rooms or
bulletin boards. We could incur significant costs in investigating and defending
against such claims even if they do not result in any liability to us.

The  success  of  our  business  depends  on  the  successful   maintenance  and
     continuation of our web site.

     Our Internet solutions are a key part of our strategy and difficulties with
our  web  sites  could  negatively  affect  our  business  and  prospects.   The

                                       8
<PAGE>
continuous,  reliable and secure  operation of Internet  servers and the related
hardware and  software is  necessary to our success.  We do not have any back up
systems or a formal disaster recovery plan.

     Our web sites  must  accommodate  a high  volume  of  traffic  and  deliver
frequently  updated  information.  Our web sites may experience  slower response
times or  decreased  traffic for a variety of reasons,  including  technological
deficiencies. In addition, our visitors depend on Internet service providers and
other  web  site  operators  for  access  to our web  sites.  Many of them  have
experienced  significant  outages in the past and could experience such outages,
delays and other  difficulties in the future.  Some of the services we expect to
provide, such as video imaging, may require technologically  advanced systems to
function  properly.  We may not be able to develop,  acquire and maintain  these
services,  which  could  have  an  adverse  effect  on our  business,  financial
condition and results of operations.

Our business  will be harmed if a breach of security  occurs with respect to our
     web sites.

     Internet  usage and access by  consumers  may  decline if a  compromise  of
security  occurs at our web  sites.  We may incur  significant  costs to provide
security  and protect  against the threat of security  breaches or to  alleviate
problems  caused  by such  breaches.  If our  network  security  is  penetrated,
proprietary and confidential  information could be misappropriated and there may
be  interruptions  in our services.  Security  breaches  could also expose us to
litigation.

Infringement of our intellectual property rights could disrupt our business.

     We rely on a combination of copyright,  trademark and trade secret laws and
contractual  provisions to establish and protect our proprietary rights. We have
registered  the domain names  www.idealme.com,  www.theplasticsurgeryco.com  and
approximately  25 other domain names.  However,  we have not applied for federal
registration of any trademarks and we may not be able to secure  registration of
these names.  If we have to change our  corporate  name,  our  customers  may be
confused and our business could be disrupted.  This could have an adverse effect
on the value of our common stock.

Our success depends on our ability to retain our key personnel.

     The continued efforts of our senior management, including Dennis Condon, is
critical  to  our  success.   We  believe  that  Mr.  Condon's   experience  and
professional  relationship  in our  industry  are key  factors in our ability to
achieve  our  expansion  strategy.  The  loss  of  his  services  could  have  a
detrimental  impact on our  business.  In addition,  we depend on the  continued
performance of our allied surgeons.

The market price of our common stock may fluctuate widely.

     The  market  prices  of  securities  of  Internet-related   companies  have
experienced  volatility.  If we are viewed as an  Internet  company,  the market
price of our common stock could be adversely  affected for reasons  unrelated to
our  operating  performance.  Fluctuations  may also  occur in  response  to our
historical and anticipated  operating results,  regulatory changes,  competition
and any difference  between actual results and the results expected by investors
and analysts.

Management  beneficially  owns  approximately  64% of our common stock and their
     interest could conflict with yours.

     Our directors,  executive officers and the owners of the founding practices
beneficially own approximately 64% of our outstanding common stock. As a result,
collectively  they are able to  substantially  influence  all matters  requiring
shareholder  approval,  including  the  election of  directors  and  approval of
significant  corporate  transactions.  This  concentration of ownership may also
have the effect of delaying or preventing a change in control.

                                       9
<PAGE>
Shares eligible for sale in the future could negatively affect our stock price.

     The market price of our common stock could  decline as a result of sales of
a large number of shares of our common stock or the perception  that these sales
could  occur.  This  might  also make it more  difficult  for us to raise  funds
through the  issuance of  securities.  Shares of our common  stock that have not
been previously  traded in the public market but may at some time be sold in the
public  market  include  shares  held by  affiliates,  shares  to be  issued  in
acquisitions  and shares to be issued  upon the  exercise  of  warrants or stock
options.  As of December 7, 2000, we had outstanding  4,400,134 shares of common
stock of which 1,400,000 are freely  tradeable.  As of December 7, 2000, we have
reserved an  aggregate of  3,887,154  shares of common  stock for issuance  upon
exercise of  outstanding  stock  options and warrants.  We have also  registered
approximately 2.6 million shares under the registration  statement of which this
prospectus  is a part.  In  addition  we have  filed  a  registration  statement
covering   2,500,000   shares  of  common  stock  for  use  in  connection  with
acquisitions. We may register additional shares in the future in connection with
acquisitions, compensation or otherwise.

                INFORMATION REGARDING FORWARD-LOOKING STATEMENTS

     We have made  forward-looking  statements in this prospectus,  all of which
are  subject  to risks and  uncertainties.  Forward-looking  statements  include
information  concerning possible or assumed future business success or financial
results.  The  forward-looking  statements  are  subject  to a number  of risks,
uncertainties  and  assumptions  about us,  including  those  described in "Risk
Factors."

     When we use words like "believe,"  "expect,"  "anticipate" or similar words
or terms, we are making forward-looking statements.

     You should note that an investment in our common stock  involves  risks and
uncertainties  that  could  affect  our future  business  success  or  financial
results.  Our actual  results  could differ  materially  from those  anticipated
expressly or implicitly in these forward-looking  statements as a result of many
factors,  including  those set forth in "Risk  Factors"  and  elsewhere  in this
prospectus.

     We believe that it is  important to  communicate  our  expectations  to our
investors.  However,  there may be events in the future  that we are not able to
predict  accurately  or over which we have no control.  You should be aware that
the  occurrence of the events  described  under the heading  "Risk  Factors" and
elsewhere in this  prospectus  could  adversely  affect our business,  financial
condition and operating  results.  We undertake no obligation to publicly update
any  forward-looking  statements for any reason, even if new information becomes
available or other events occur in the future.

                                 USE OF PROCEEDS

     All net  proceeds  from the sale of the shares of common  stock  covered by
this  prospectus  will go to the selling  shareholders.  We will not receive any
proceeds from the sale of common stock by the selling shareholders.

                                       10
<PAGE>
                              SELLING SHAREHOLDERS

     Each of the  selling  shareholders  acquired  shares  of  common  stock  in
connection with the acquisition of the founding practices.

     The  following  table sets forth  information  with  respect to the selling
shareholders and the shares of common stock that they may offer pursuant to this
prospectus. The selling shareholders may from time to time offer and sell any or
all of the shares of common stock  pursuant to this  prospectus.  Some or all of
the shares offered by this  prospectus may be offered on a delayed or continuing
basis by a selling  shareholder.  The  selling  shareholders  include  pledgees,
transferees,   donees  and   others  who  may  later  hold  the  named   selling
shareholders'  shares.  We may update or amend this prospectus from time to time
to update the disclosure set forth in this prospectus.
<TABLE>
                                        Number of
                                        Shares of                                                     Percentage of
                                       Common Stock     Percentage of Common      Number of Shares     Common Stock
                                         Offered        Stock Owned Prior to      of Common Stock         Owned
                                       Pursuant to       Any Sales Pursuant            Owned           After this
      Selling Shareholder            this Prospectus      to this Offering      After this Offering      Offering
----------------------------------   ----------------   ---------------------   -------------------    ------------
            <S>                            <C>                  <C>                     <C>                <C>
William G. Armiger, M.D., F.A.C.S.       409,949                 9.3                     0                  *
Kenneth R. Arthur, M.D., F.A.C.S.         51,272                 1.2                     0                  *
Robert A. Ersek, M.D., F.A.C.S.          452,914                10.3                     0                  *
Michael S. Flood, M.D., F.A.C.S.          51,273                 1.2                     0                  *
Stanley P. Gulin, M.D., F.A.C.S.         148,572                 3.4                     0                  *
Stiles T. Jewett, Jr., M.D.,              58,992                 1.6                 12,000(1)              *
   F.A.C.S.
John C. Kelleher, J., M.D.,              170,121                 3.9                     0                  *
   F.A.C.S.
Graham M. Kemsley, M.D., F.A.C.S.        123,165                 2.9                     0                  *
John L. LeRoy, M.D., F.A.C.S.             30,449                  *                      0                  *
Richard M. Nazareth, M.D., F.A.C.S.      152,486                 3.6                 5,050(2)               *
</TABLE>

                                       11
<PAGE>

<TABLE>
                                        Number of
                                        Shares of                                                     Percentage of
                                       Common Stock     Percentage of Common      Number of Shares     Common Stock
                                         Offered        Stock Owned Prior to      of Common Stock         Owned
                                       Pursuant to       Any Sales Pursuant            Owned           After this
      Selling Shareholder            this Prospectus      to this Offering      After this Offering      Offering
----------------------------------   ----------------   ---------------------   -------------------    ------------
            <S>                            <C>                  <C>                     <C>                <C>
John C. Schantz, M.D., F.A.C.S.           51,273                 1.2                     0                  *
S.L. Schlesinger, M.D., F.A.C.S.         185,973                 5.3                 50,200(3)             1.1
Joel B. Singer, M.D., F.A.C.S.           100,560                 2.6                  12,000                *
Charles W. Spenler, M.D., F.A.C.S.        66,049                 1.5                     0                  *
W. Grant Stevens, M.D.                   441,601                12.2                130,400(4)             2.9
Gloria Thomas, M.D., F.A.C.S.             75,312                 1.7                     0                  *
Verne M. Weisberg, M.D., F.A.C.S.         89,428                 2.0                     0                  *
Stephen A. Brown, M.D., F.A.C.S.          13,283                  *                     221                 *
Sidney L. Eisenbaum, M.D., F.A.C.S.       10,834                  *                     147                 *
Harry V. Eisenberg, M.D., F.A.C.S.        29,154                  *                  10,319(5)              *
Jay David Ellenby, M.D., F.A.C.S.         10,713                  *                  33,451(6)              *
Edward A. Shadid, M.D., F.A.C.S.          13,554                  *                     49                  *
Alan C. Stormo, M.D., F.A.C.S.            24,235                 1.2                 29,519(7)              *
Ronald E. Tegtmeier, M.D., F.A.C.S.       31,445                  *                      0                  *
L. Fabian Worthing, M.D., F.A.C.S.        13,217                  *                     147                 *
</TABLE>

*Less than 1%
(1)  All of these shares are issuable upon exercise of outstanding warrants.
(2)  Includes 5,000 shares issuable upon exercise of a warrant.
(3)  Includes 50,000 shares issuable upon exercise of a warrant.
(4)  Includes  115,000  shares  issuable  upon exercise of a warrant held by Dr.
     Stevens and 15,000  shares  issuable  upon  exercise of warrant held by Dr.
     Stevens wife, as to which he disclaims beneficial ownership.
(5)  Includes 319 shares and 10,000  shares  issuable upon exercise of a warrant
     held  by  Dr.  Eisenberg's  wife,  as  to  which  he  disclaims  beneficial
     ownership.  (6) Includes 33,206 shares issuable upon exercise of a warrant.
     (7) Includes 29,347 shares issuable upon exercise of a warrant.

                              PLAN OF DISTRIBUTION

     We are  registering the resale of our common stock on behalf of the selling
shareholders.  A selling shareholder  includes donees,  transferees and pledgees
selling shares of common stock received from a named selling  shareholder  after
the date of this prospectus.  This prospectus may also be used by transferees of
the selling shareholders or by other persons acquiring shares, including brokers
who borrow the shares to settle short sales of our common  stock.  If any of the
selling shareholders transfer any of their shares, each transferee must be bound
to the same restrictions and limitations that apply to the selling  shareholders
described  in this  prospectus.  We will bear all  costs,  expenses  and fees in
connection with the registration of the shares offered in this  prospectus.  The
selling  shareholders  will bear all brokerage  commissions  and similar selling
expenses associated with the sale of the shares.

                                       12
<PAGE>


     The  selling  shareholders  may offer their  shares of our common  stock at
various times in one or more of the following transactions:

          o    on the American Stock Exchange;
          o    in the over-the-counter market;
          o    in  transactions  other than on the American Stock Exchange or in
               the over-the-counter market;
          o    in   negotiated   transactions   or   otherwise,   including   an
               underwritten offering;
          o    in connection with short sales of the shares of our common stock;
          o    by pledge or by grant of a  security  interest  in the  shares to
               secure debts and other obligations;
          o    in ordinary  brokerage  transactions  and transactions in which a
               broker solicits purchasers;
          o    in connection with the writing of non-traded and  exchange-traded
               call or put options,  in hedge  transactions and in settlement of
               other transactions in standardized or over-the-counter options;
          o    in a block  trade in which a  broker-dealer,  as  principal,  may
               resell  a  portion  of the  block  in  order  to  facilitate  the
               transaction;
          o    in a purchase by a broker-dealer, as principal, and resale by the
               broker-dealer for its account; or
          o    in a combination of any of the above transactions.

     In connection with hedging transactions, the selling shareholders may:

          o    enter  into   transactions  in  which   broker-dealers  or  other
               financial  institutions  may in turn engage in short sales of our
               common stock in the course of hedging the  positions  they assume
               with the selling shareholders;

          o    sell shares short  themselves  and redeliver  such stock to close
               out their short positions;

          o    loan or pledge  the shares to a  broker-dealer,  who may sell the
               loaned stock, or in the event of default, sell the pledged stock;
               or

          o    enter into options or other  transactions with  broker-dealers or
               other  financial  institutions  that require the delivery to such
               broker-dealer  or  other  financial  institution  of  the  shares
               offered by this prospectus, which shares may be resold under this
               prospectus or any prospectus  supplemented  or amended to reflect
               such transaction.

     The selling  shareholders may sell their shares at market prices prevailing
at the time of sale,  at prices  related to the  prevailing  market  prices,  at
negotiated prices or at fixed prices. Each of the selling shareholders  reserves
the right to accept,  and  together  with  their  agents  from time to time,  to
reject,  in whole or in part,  any  proposed  purchase of the common stock to be
made directly or through agents.

     The selling  shareholders may use  broker-dealers  to sell their shares. If
this happens,  broker-dealers  will either  receive  discounts,  commissions  or
concessions   from   purchasers  of  shares  for  whom  they  acted  as  agents.
Broker-dealers   engaged   by  the   selling   shareholders   may  allow   other
broker-dealers to participate in resales.

     The  selling  shareholders  and any  broker-dealers  or agents  that act in
connection  with the sale of shares might be deemed to be  underwriters  and any
commissions received by these broker-dealers and any profit on the resale of the
shares  sold  by  them  while  acting  as  principals  might  be  deemed  to  be
underwriting  discounts or commissions under the Securities Act of 1933. Because
the selling  shareholders might be deemed to be underwriters  within the meaning
of Section 2(11) of the  Securities  Act, they will be subject to the prospectus

                                       13
<PAGE>

delivery  requirements  of the  Securities  Act.  We have  informed  the selling
shareholders that the  anti-manipulative  provisions of Regulation M promulgated
under the Securities  Exchange Act of 1934 may apply to their sales of shares of
common stock.

     In addition to selling  shares of our common  stock under this  prospectus,
the selling shareholders may:

          o    resell  all  or  a  portion  of  their   shares  in  open  market
               transactions  in reliance upon Rule 144 under the Securities Act,
               provided   that  they  meet  the  criteria  and  conform  to  the
               requirements of Rule 144;

          o    agree to indemnify any  broker-dealer  or agent  against  certain
               liabilities related to the selling of the common stock, including
               liabilities arising under the Securities Act; or

          o    transfer  their common stock in other ways not  involving  market
               makers or  established  trading  markets,  including  directly by
               gift, distribution or other transfer.

     Upon being notified by a selling shareholder that any material  arrangement
has been entered into with a broker-dealer  for the sale of the shares through a
block trade, special offering,  exchange distribution or secondary  distribution
or a  purchase  by a  broker  or  dealer,  we  will  file a  supplement  to this
prospectus if required under Rule 462(b) of the Securities Act disclosing:

          o    the name of each such selling  shareholder and the  participating
               broker-dealer;
          o    the number of shares involved;
          o    the price at which the shares were sold;
          o    the commissions paid or discounts or concessions  allowed to such
               broker-dealers, where applicable; and
          o    other facts material to the transaction.

     In addition,  upon being notified by a selling  shareholder that a donee or
pledgee intends to sell more than 500 shares,  we will file a supplement to this
prospectus.

                                  LEGAL MATTERS

     The validity of the common stock offered  hereby will be passed upon for us
by King & Spalding, Atlanta, Georgia.

                                     EXPERTS

     The  financial  statements  as of  December  31,  1998 and 1999 and for the
period from  inception  (April 30,  1997) to December 31, 1997 and for the years
ended December 31, 1998 and 1999,  incorporated  by reference in this prospectus
have been  audited  by  Arthur  Andersen,  independent  public  accountants,  as
indicated  in their  report with respect  thereto,  and are  included  herein in
reliance upon the authority of said firm as experts in giving said report.

                       WHERE YOU CAN FIND MORE INFORMATION

     We are a reporting company and file annual,  quarterly and current reports,
proxy materials and other  information with the SEC. You may read and copy these
reports, proxy materials and other information at:

                                       14
<PAGE>
<TABLE>
              <S>                                         <C>                                       <C>
  Securities & Exchange Commission               Regional Office of the SEC                Regional Office of SEC
       Public Reference Room                        7 World Trade Center                   500 West Madison Street
       450 Fifth Street, N.W.                            Suite 1300                              Suite 1400
         New York, NY 10048                          New York, NY 10048                    Chicago, IL 60661-2511
</TABLE>

     You can request copies of these  documents by writing to the SEC and paying
a fee for the  copying  costs.  Please call the SEC at  1-800-SEC-0330  for more
information  about the operation of the public  reference  room. Our SEC filings
are also available at the SEC's internet web site at  "http:\\www.sec.gov."  Our
common stock is quoted on The American Stock Exchange. Reports, proxy statements
and other information  concerning us may also be inspected at the offices of The
American Stock Exchange at 86 Trinity Place, New York, New York 10006.

     The SEC allows us to incorporate by reference the  information we file with
them, which means that we can disclose important information to you by referring
you to those documents.  The information incorporated by reference is considered
to be part of this  prospectus,  and information that we file later with the SEC
will automatically update and supersede previously filed information,  including
information contained in this prospectus.

     We  incorporate  by  reference  the  documents  listed below and any future
filings we will make with the SEC under Sections  13(a),  13(c),  14 or 15(d) of
the Securities Exchange Act of 1934 until this offering has been completed.

          o    our Annual  Report on Form 10-K for the year ended  December  31,
               1999;
          o    our Definitive Proxy Statement filed on September 21, 2000;
          o    our Quarterly  Report on Form 10-Q for the period ended March 31,
               2000;
          o    our  Quarterly  Report on Form 10-Q for the period ended June 30,
               2000;
          o    our Quarterly  Report on Form 10-Q for the period ended September
               30, 2000;
          o    our Current  Report on Form 8-K dated December 18, 2000 and filed
               with the SEC on January 2, 2001; and
          o    the  description  of our common  stock that is  contained  in our
               registration  statement  filed on Form 8-A filed on  October  28,
               1999.

     You may request free copies of these filings by writing or  telephoning  us
at the following address:

                           The Plastic Surgery Company
                       509 E. Montecito Street, 2nd Floor
                         Santa Barbara, California 93103
                                 (805) 963-0400

     We have filed with the SEC a  registration  statement on Form S-3 under the
Securities Act of 1933. This  prospectus,  which is a part of that  registration
statement,  omits certain information  contained in the registration  statement.
Statements made in this prospectus as to the contents of any contract, agreement
or other document are not necessarily  complete.  With respect to each contract,
agreement or other document filed as an exhibit to the  registration  statement,
we refer you to that  exhibit  for a more  complete  description  of the  matter
involved,  and each  statement  is  deemed  qualified  in its  entirety  to that
reference.

     You should rely only on the information  provided in this prospectus or any
prospectus  supplement.  We have not authorized  anyone else to provide you with
different  information.  We are not making an offer of these  securities  in any
state  where  the  offer  is not  permitted.  You  should  not  assume  that the
information in this  prospectus or any  prospectus  supplement is accurate as of
any date other than the date on the front of those documents.

                                       15
<PAGE>
                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

Item 14.  Other expenses of issuance and distribution.

     The following table sets forth the costs and expenses payable in connection
with the sale of common stock being registered. All amounts are estimates except
the SEC  registration  fee and The American Stock Exchange  filing fee, which is
calculated from the aggregate  funds paid in connection  with this  registration
and a concurrent  listing of 2,500,000  other shares of common stock that may be
issued from time to time in connection with acquisitions.

         SEC registration fee.................................     $  4,110
         The American Stock Exchange listing fee..............        8,500
         Accounting fees and expenses.........................        7,500
         Legal fees and expenses..............................       25,000
         Printing expenses....................................        9,000
         Miscellaneous........................................          890

               TOTAL..........................................    $  55,000


Item 15.  Indemnification of Officers and Directors

     The Georgia Business Corporation Code permits a corporation to eliminate or
limit  the  personal   liability  of  a  director  to  the  corporation  or  its
shareholders  for monetary damages for breach of duty of care or other duty as a
director,  provided that no provisions shall eliminate or limit the liability of
a director:  (A) for any  appropriation,  in  violation  of his  duties,  of any
business opportunity of the corporation; (B) for acts or omissions which involve
intentional misconduct or a knowing violation of law; (C) for unlawful corporate
distributions;  or (D) for any transaction  from which the director  received an
improper personal benefit.  This provision  pertains only to breaches of duty by
directors  in  their  capacity  as  directors  (and not in any  other  corporate
capacity,  such as officers) and limits liability only for breaches of fiduciary
duties under Georgia corporate law (and not for violation of other laws, such as
the Federal securities laws).

     Pursuant to The Plastic Surgery  Company's Amended and Restated Articles of
Incorporation  and Bylaws,  officers and directors  shall be  indemnified by The
Plastic  Surgery  Company to the fullest  extent  allowed  under Georgia law for
claims  brought  against them in their  capacities  as officers  and  directors.
Indemnification  is not allowed if the officer or director  does not act in good
faith and in a manner  reasonably  believed to be in the best  interests  of the
company,  or if the officer or director had no  reasonable  cause to believe his
conduct  was  lawful.  Accordingly,  indemnification  may occur for  liabilities
arising under the Securities Act.

     Insofar as indemnification for liabilities arising under the Securities Act
may be permitted for directors,  officers and controlling persons of The Plastic
Surgery Company pursuant to the foregoing provisions or otherwise,  we have been
advised that in the opinion of the Commission,  such  indemnification is against
public  policy  as  expressed  in  the   Securities   Act  and  is,   therefore,
unenforceable.

     We have purchased insurance on behalf of our directors and officers against
certain  liabilities that may be asserted against,  or incurred by, such persons
in their  capacities  as directors and officers of the  registrant,  or that may
arise out of their status as directors or officers of the registrant,  including
liabilities under federal and state securities laws.

                                      II-1
<PAGE>
Item 16.  Exhibits.

     See Exhibit Index on page II-4.

Item 17.   Undertakings.

     The undersigned registrant hereby undertakes:

     (1) To file,  during any period in which  offers or sales are being made, a
post-effective amendment to this registration statement:

                    (i) To include any prospectus  required by Section  10(a)(3)
               of the Securities Act of 1933, as amended (the "Act");

                    (ii) To  reflect  in the  prospectus  any  facts  or  events
               arising after the effective  date of the  registration  statement
               (or the most  recent  post-effective  amendment  thereof)  which,
               individually or in the aggregate,  represent a fundamental change
               in the  information  set  forth  in the  registration  statement.
               Notwithstanding the foregoing, any increase or decrease in volume
               of  securities  offered (if the total dollar value of  securities
               offered  would not  exceed  that  which was  registered)  and any
               deviation  form  the low or  high  end of the  estimated  maximum
               offering  range may be reflected in the form of prospectus  filed
               with the Commission pursuant to Rule 424(b) if, in the aggregate,
               the changes in volume and price represent no more than 20% change
               in  the  maximum  aggregate  offering  price  set  forth  in  the
               "Calculation  of   Registration   Fee"  table  in  the  effective
               registration statement; and

                    (iii) To include any  material  information  with respect to
               the  plan  of  distribution  not  previously   disclosed  in  the
               registration statement or any material change to such information
               in the registration statement.


     Provided,  however,  that  paragraphs  (1)(i) and 1(ii) do not apply if the
information  required  to be  included in a  post-effective  amendment  by those
paragraphs  is  contained  in periodic  reports  filed with or  furnished to the
Commission  by the  registrant  pursuant  to Section 13 or Section  15(d) of the
Securities  Exchange  Act of 1934  that are  incorporated  by  reference  in the
registration statement.

     (2) That, for the purpose of determining any liability under the Securities
Act of 1933,  each  such  post-effective  amendment  shall be deemed to be a new
registration  statement  relating to the  securities  offered  therein,  and the
offering of such  securities at that time shall be deemed to be the initial bona
fide offering thereof.

     (3) To remove from registration by means of a post-effective  amendment any
of the securities being registered which remain unsold at the termination of the
offering.

     (4) That for the purposes of determining any liability under the Securities
Act, each filing of the registrant's  annual report pursuant to Section 13(a) or
Section 15(d) of the  Securities  Exchange Act of 1934 (and,  where  applicable,
each filing of an employee  benefit  plan's  annual  report  pursuant to Section
15(d) of the Securities  Exchange Act of 1934) that is incorporated by reference
in the registration statement shall be deemed to be a new registration statement
relating to the securities offered therein,  and the offering of such securities
of that time shall be deemed to be the initial bona fide offering thereof.

     Insofar as indemnification for liabilities arising under the Securities Act
of 1933 may be permitted to directors,  officers and controlling  persons of the
registrant pursuant to the foregoing  provisions,  or otherwise,  the registrant

                                      II-2
<PAGE>
has been advised that in the opinion of the Securities  and Exchange  Commission
such  indemnification  is against  public policy as expressed in the Act and is,
therefore,  unenforceable. In the event that a claim for indemnification against
such liabilities  (other than the payment by the registrant of expenses incurred
or paid by a director,  officer or  controlling  person of the registrant in the
successful  defense of any  action,  suit or  proceeding)  is  asserted  by such
director,  officer or controlling person in connection with the securities being
registered, the registrant will, unless in the opinion of its counsel the matter
has been  settled by  controlling  precedent,  submit to a court of  appropriate
jurisdiction the question whether such  indemnification  by it is against public
policy as expressed in the Act and will be governed by the final adjudication of
such issue.

                                      II-3
<PAGE>
                                  Exhibit Index

Exhibit
Number          Description

4.1             Specimen Common Stock  Certificate.  (Incorporated  by reference
                to Exhibit 4.1 of the Registrant's  Amendment No. 3 to
                Registration  Statement on Form S-1 filed with the Commission on
                July 23, 1999 (File No. 333-78565)).

4.2             Form of Warrant  Agreement  between the Company and the
                representatives  of the  underwriters of the Registrant's
                initial public offering.  (Incorporated by reference to
                Exhibit 4.2 of the Registrant's  Amendment No. 4 to Registration
                Statement on Form S-1 filed with the Commission on September 15,
                1999 (File No. 333-78565)).

5.1             Opinion of King & Spalding.*

23.1            Consent of Arthur Andersen LLP.

23.2            Consent of King & Spalding (included in Exhibit 5.1)*

24.1            Powers of Attorney (included on the signature page)
-------------
*  Previously Filed.

                                      II-4
<PAGE>
                                   SIGNATURES

     Pursuant to the  requirements of the Securities Act of 1933, the registrant
certifies  that it has  reasonable  grounds to believe  that it meets all of the
requirements  for  filing  on Form S-3 and has  duly  caused  this  registration
statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized in the City of Santa Barbara, State of California on January 3, 2001.

                                  THE PLASTIC SURGERY COMPANY


                                By: /s/ Dennis E. Condon
                                    --------------------------------------
                                    Dennis E. Condon
                                    President, Chief Executive Officer and
                                    Director

                               POWERS OF ATTORNEY

     KNOW ALL  PERSONS  BY THESE  PRESENTS,  that each  person  whose  signature
appears  below  constitutes  and  appoints  Dennis E. Condon,  President,  Chief
Executive Officer and Director, his or her true and lawful  attorney-in-fact and
agent with full power of substitution and resubstitution,  for him or her and in
his or her name,  place and stead, in any and all capacities  (unless revoked in
writing),  to sign  any  and all  amendments  to  this  Registration  Statement,
including  any  post-effective  amendments  as well as any related  registration
statement  (or amendment  thereto)  filed in reliance upon Rule 462(b) under the
Securities Act of 1933,  and to file the same,  with all exhibits  thereto,  and
other  documents  in  connection  therewith,  with the  Securities  and Exchange
Commission,  granting  unto said  attorney-in-fact  and  agent,  full  power and
authority to do and perform each and every act and thing requisite and necessary
to be done in connection  therewith,  as fully to all intents and purposes as he
or she might or could do in person,  hereby  ratifying and  confirming  all that
said attorney-in-fact and agent or his substitute may lawfully do or cause to be
done by virtue hereof.

     Pursuant  to  the   requirements  of  the  Securities  Act  of  1933,  this
registration  statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates indicated.
<TABLE>

                  Signature                                        Title                               Date
                  ---------                                        -----                               ----
                <S>                                                 <C>                                 <C>
                                                  President, Chief Executive Officer and          January 3, 2001
/s/ Dennis E. Condon                              Director (Principal Executive Officer)
--------------------
Dennis E. Condon
                                                    Chief Financial Officer (Principal
/s/  Gunnar Sundstrom                                       Accounting Officer)                   January 3, 2001
---------------------
Gunnar Sundstrom

/s/ Jonathan E. Wilfong                                    Chairman of the Board                  January 3, 2001
-----------------------
Jonathan E. Wilfong

/s/ Robert Ersek, M.D.                                           Director                        December 21, 2000
----------------------
Robert Ersek, M.D.

/s/ John Schantz, M.D.                                           Director                         January 3, 2001
----------------------
John Schantz, M.D.
                                                                 Director                         January , 2001
----------------------
W. Grant Stevens, M.D.

                                                                 Director
/s/ William Armiger, M.D.                                                                        December 21, 2000
-------------------------
William Armiger, M.D.
</TABLE>


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