DIVERSIFIED SENIOR SERVICES INC
S-3, 1999-07-02
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                                                      Registration No. 333-

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                    FORM S-3
                             REGISTRATION STATEMENT
                        UNDER THE SECURITIES ACT OF 1933


                        DIVERSIFIED SENIOR SERVICES, INC.
             (Exact Name of Registrant as Specified in its Charter)

          NORTH CAROLINA                                56-1973923
  (State or other Jurisdiction of              (IRS Employer Identification No.)
   Incorporation or Organization)

                             915 WEST FOURTH STREET
                       WINSTON-SALEM, NORTH CAROLINA 27101
                                 (336) 724-1000
                   (Address, including zip code, and telephone
                         number, including area code of
                    Registrant's Principal Executive Offices)



                              SUSAN L. CHRISTIANSEN
                        DIVERSIFIED SENIOR SERVICES, INC.
                             915 WEST FOURTH STREET
                       WINSTON-SALEM, NORTH CAROLINA 27101
                                 (336) 724-1000
   (Address, including zip code, and telephone number,including area code, of
                               agent for service)
                         ------------------------------
                                   Copies to:

                            JAMES R. TANENBAUM, ESQ.
                         STROOCK & STROOCK & LAVAN, LLP
                                 180 MAIDEN LANE
                               NEW YORK, NY 10038

Approximate date of commencement of proposed sale to the public: FROM TIME TO
TIME AFTER THIS REGISTRATION STATEMENT BECOMES EFFECTIVE.

If the only securities being registered on this Form are being offered pursuant
to dividend or interest reinvestment plans, please check the following box. [ ]

If any of the securities being registered on this Form are to be offered on a
delayed or continuous basis pursuant to Rule 415 under the Securities Act of
1933, other than securities offered only in connection with dividend or interest
reinvestment plans, check the following box. [x]

If this Form is filed to register additional securities for an offering pursuant
to Rule 462(b) under the Securities Act, please check the following box and list
the Securities Act registration statement number of the earlier effective
registration statement for the same offering. [ ]

If this Form is a post-effective amendment filed pursuant to Rule 462(c) under
the Securities Act of 1933, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering. [ ]

If delivery of this Prospectus is expected to be made pursuant to Rule 434,
please check the following box. [ ]

<TABLE>
<CAPTION>

                        CALCULATION OF REGISTRATION FEE
- ------------------------------------------------------------------------------------------------------------------------------------
Title of each class                                          Proposed Maximum       Proposed Maximum
of Securities to be                        Amount to be       Offering Price Per    Aggregate Offering           Amount of
  Registered                              Registered (1)      Share(1)                   Price                 Registration Fee
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                           <C>              <C>                     <C>                       <C>
Common Stock, par value no per share (2)      1,903,125        $3.50 (3)               $6,660,938                $1,946
- ------------------------------------------------------------------------------------------------------------------------------------

(1) Represents the shares of common stock being registered for resale by the
    selling security holders.

(2) The shares of common stock offered hereby is our good faith estimate of the
    number of shares of shares of common stock as shall be issued by us upon the
    full conversion of our Series B 12% Cumulative Convertible Preferred Stock
    issued in connection with separate private placements with the selling
    security holders. The number of shares is an estimate and is 175% of the
    number of shares that would be issuable upon conversion of the preferred
    stock based on the initial conversion price of $4.00. Such number is subject
    to adjustment and could be materially greater or less than the amount of
    shares of common stock being registered hereby depending on the future price
    of the common stock. Pursuant to Rule 416 under the Securities Act of 1933,
    as amended, we are also registering such indeterminate number of shares of
    common stock as may be issued from time to time as a result of the
    anti-dilution provisions of the preferred stock. Pursuant to Rule 457(i), no
    registration fee is required for these shares. This presentation is not
    intended to constitute a prediction of the future market price of the common
    stock or the number of shares of common stock issuable upon conversion of
    the preferred stock.

(3) Estimated solely for the purpose of calculating the registration fee
    pursuant to Rule 457(c) and (g) of the Securities Act of 1933, as amended,
    based on the average ($3.500) of the bid ($3.3750) and asked ($3.6250) price
    of the common stock on the Nasdaq SmallCap Market on June 29, 1999.
</TABLE>


THE REGISTRANT HEREBY UNDERTAKES TO AMEND THIS REGISTRATION STATEMENT ON SUCH
DATE OR DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE
REGISTRANT SHALL FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS
REGISTRATION STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH
SECTION 8(A) OF THE SECURITIES ACT OF 1933 OR UNTIL THIS REGISTRATION STATEMENT
SHALL BECOME EFFECTIVE ON SUCH DATE AS THE SEC, ACTING PURSUANT TO SAID SECTION
8(A), MAY DETERMINE.

<PAGE>

                                   PROSPECTUS

THE INFORMATION IN THIS PROSPECTUS IS NOT COMPLETE AND MAY BE CHANGED. THE
SELLING SECURITY HOLDERS MAY NOT SELL THESE SECURITIES UNTIL THE REGISTRATION
STATEMENT, FILED WITH THE SECURITIES AND EXCHANGE COMMISSION, IS EFFECTIVE. THIS
PROSPECTUS IS NOT AN OFFER TO SELL THESE SECURITIES AND IS NOT SOLICITING AN
OFFER TO BUY THESE SECURITIES IN ANY STATE WHERE THE OFFER OF SALE IS NOT
PERMITTED.

                   SUBJECT TO COMPLETION, DATED JULY ___, 1999

                        DIVERSIFIED SENIOR SERVICES, INC.

                        1,903,125 SHARES OF COMMON STOCK

The selling security holders, listed on page __, are offering for sale up to
1,903,125 shares of our common stock. We will not receive any proceeds from the
sale of these shares. The shares of common stock are being offered on a
continuous basis until November 27, 2000 or the earlier sale of all the shares.

The shares of common stock may be sold at market prices prevailing at the time
of sale or at privately negotiated prices.

Our common stock is traded on the Nasdaq SmallCap Market under the symbol DISS.

On July __, 1999, the closing bid price of our common stock on the Nasdaq
SmallCap Market was $____ per share.

INVESTING IN THE COMMON STOCK INVOLVES A HIGH DEGREE OF RISK. SEE "RISK FACTORS"
COMMENCING ON PAGE__ FOR A DISCUSSION OF SOME IMPORTANT RISKS YOU SHOULD
CONSIDER BEFORE BUYING ANY SHARES OF COMMON STOCK.

NEITHER THE SECURITIES AND EXCHANGE COMMISSION NOR ANY STATE SECURITIES
COMMISSION HAS APPROVED OR DISAPPROVED OF THESE SECURITIES OR DETERMINED IF THIS
PROSPECTUS IS TRUTHFUL OR COMPLETE. ANY REPRESENTATION TO THE CONTRARY IS A
CRIMINAL OFFENSE.

                  THE DATE OF THIS PROSPECTUS IS JULY __, 1999

<PAGE>

                              ABOUT THIS PROSPECTUS

You should rely only on the information incorporated by reference or provided in
this prospectus or any prospectus supplement. We have not authorized anyone else
to provide you with different information. The selling security holders are not
making an offer of these securities in any state where the offer is not
permitted. You should not assume that the information in this prospectus or any
prospectus supplement is accurate as of any date other than the date on the
front of the document.

In this prospectus, references to "we," "us," "our," and "Diversified" refer to
Diversified Senior Services, Inc. and its subsidiaries, and not to the selling
security holders.

<PAGE>


                                TABLE OF CONTENTS


ABOUT THIS PROSPECTUS................................................3
SUMMARY..............................................................5
RISK FACTORS.........................................................7
FORWARD-LOOKING INFORMATION.........................................12
USE OF PROCEEDS.....................................................12
SELLING SECURITY HOLDERS............................................12
PLAN OF DISTRIBUTION................................................14
LEGAL MATTERS.......................................................16
EXPERTS.............................................................16
HOW TO OBTAIN MORE INFORMATION......................................16
<PAGE>


                                     SUMMARY

THIS SUMMARY HIGHLIGHTS INFORMATION CONTAINED IN THIS PROSPECTUS OR INCORPORATED
BY REFERENCE INTO THIS PROSPECTUS FROM OUR CURRENT FILINGS WITH THE SEC.

Diversified was founded to focus on the development and management of low and
moderate income senior housing and assisted living facilities. We specialize in
creating affordable community living alternatives for seniors with fixed
incomes. Our goal is to offer a continuum of senior living arrangements:
apartments managed specifically for the housing needs of elderly persons;
enhanced housing providing additional services for convenient, worry free
living; and, finally, assisted living residences when a greater level of support
is necessary.

We believe that there is a growing demand for senior housing developed for the
low and moderate income frail elderly, specifically in our targeted areas of
smaller cities and towns throughout the Midatlantic and Southeast. Although we
have been operating for approximately three years, our senior management has
over 20 years of experience in developing and operating housing specifically
designed for this target population with a concentration in Eastern North
Carolina.

Diversified was formed in May 1996 as a wholly owned subsidiary of Taylor House
Enterprises, Limited and began operations in July 1996 when Taylor House
exchanged all of the stock of its wholly owned subsidiary, Residential
Properties Management, Inc., for Diversified's common stock. Taylor House is a
privately-held corporation controlled by the Diversified's senior management.
Diversified completed its initial public offering in January 1998. Our common
stock is quoted under the symbol DISS on the Nasdaq SmallCap Market.

We have focused our development efforts on two types of facilities: 60-unit
assisted living residences and 30-unit senior housing residences. We have
completed construction of 60-unit residences located in Mocksville and Hamlet,
North Carolina. By the early spring of next year, we expect that 60-unit
facilities in Cherryville, Rocky Mount and Goldsboro, North Carolina will be
completed. Our first 30-door residences in Pittsboro and Kinston, North Carolina
are scheduled to open in the fall.

Diversified's 30-unit independent living residences, known as "Somerset House,"
provide residents 24-hour security and emergency call system, housekeeping,
linen service, nutritious meals and activities. Each Somerset House is designed
as a large house compatible in style with, and situated in, a small town,
residential neighborhood in close proximity to community resources such as
churches and the public library. Each house is limited to 30 private apartments
to assure a warm, home-like atmosphere. Each apartment has a bedroom area, a
living area, a Pullman style kitchen and a private bath.

Our 60-unit assisted living residences, known as "Somerset Court," supplement
the services provided in an independent setting by providing personal care
services, including medication monitoring, dressing, grooming, mobility, home
management and case management. Somerset Courts provide a comfortable home-like
environment with a range of common areas to accommodate both large gatherings
and small, more intimate groups. Each resident has a furnished, fully carpeted
living area with separate entrance and temperature control.

In October 1998 we began managing an assisted living property in South Boston,
Virginia for an affiliated owner.

In addition to these properties, as of June 30, 1999, our development pipeline
includes three additional 60-unit sites and two additional 30-unit sites, all of
which are under our control and with positive feasibility studies. We have
identified sites in twelve additional markets with positive feasibility studies
completed. We are also exploring the conversion to assisted living of two
residential floors in one existing subsidized senior housing complex we manage.

In addition to our development activities, we also manage apartment complexes.
As of June 30, 1999, we managed 51 residences, consisting of approximately 2,112
units located in four states, North Carolina, Pennsylvania, Virginia and West
Virginia.

Our internal growth program will focus on developing and operating 60-unit
assisted living facilities and 30-unit independent senior housing residences. In
addition to developing these new facilities, we will consider acquiring existing
assisted living and senior housing facilities.

On May 3, 1999, we completed the initial closing of a private placement in which
we issued 1,500 shares of 12% Series B Cumulative Convertible Preferred Stock.
We received net proceeds of approximately $2,823,600 from that closing. We are
committed to issue an additional 725 shares of this preferred stock at two
closing scheduled to occur in the next four months. This prospectus relates to
the majority of those underlying shares of common stock the investors will
receive upon their conversion of the preferred stock. We have described the
terms of the preferred stock in our Quarterly Report on Form 10-Q which we filed
on May 15, 1999 and which we have incorporated by reference herein.

Diversified's executive offices are located at 915 West Fourth Street,
Winston-Salem, North Carolina 27101. Our telephone number is (336) 724-1000.

<PAGE>

                                  RISK FACTORS

YOU SHOULD CAREFULLY CONSIDER THE RISKS AND UNCERTAINTIES DESCRIBED BELOW AND
THE OTHER INFORMATION IN THIS PROSPECTUS AND IN ANY DOCUMENTS INCORPORATED IN
THE PROSPECTUS, BEFORE MAKING AN INVESTMENT DECISION.

RISKS ASSOCIATED WITH OUR BUSINESS.

OUR OPERATING HISTORY IS LIMITED AND WE BELIEVE THIS FACTOR CONTRIBUTES TO THE
LOW TRADING VOLUME IN OUR COMMON STOCK.

Although through affiliated entities our senior management team has extensive
experience in related fields, we have only been in existence since May 17, 1996.
Also, we have only been developing assisted living and senior housing facilities
since that date. As of June 30, 1999, we have only completed two sites, both
60-door assisted living residences, and we do not expect to have these
facilities rented-up until the summer of 2000. Our lack of operating history
makes an independent evaluation of our ability to profitably develop and manage
assisted living and senior housing properties impossible. In addition, our lack
of an operating history, makes financial analysis and financial projections
concerning our business very difficult. This lack of operating history limits
the number of potential investors in our common stock. Since we went public in
January 1998, our common stock has had relatively thin trading volumes.

WE COULD BE REQUIRED TO CUT BACK OUR OPERATIONS SIGNIFICANTLY IF WE ARE UNABLE
TO RAISE OR OBTAIN NEEDED FUNDING.

Our ability to continue our facilities development plan will depend on our
positive cash flow, if any, from future operations and on our ability to raise
additional funds through equity or debt financing. We have not yet been able to
generate positive cash flow from our operations, and we are therefore dependent
on attracting outside capital to fund our future growth. We do not know if we
will be able to raise additional funding or if such funding will be available on
favorable terms.

Our cash requirements to run our business have been and will continue to be
significant. Since inception, in 1996, our negative cash flow from operations
has been as follows:

FISCAL YEAR ENDED:                                       NEGATIVE CASH FLOW

December 31, 1996                                         $      164,866
December 31, 1997                                         $      446,690
December 31, 1998                                         $    1,745,102

If we cannot raise future capital, we will have to severely curtain our
development plans which could cause us significant losses. Should that occur, it
is likely that the price of our common stock would decline.

WE HAVE A IMPLEMENTED AN AGGRESSIVE DEVELOPMENT PLAN. OUR ABILITY TO PROFITABLY
MANAGE THIS GROWTH IS UNCERTAIN.

If we are able to secure the necessary funding, beginning in the year 2000, we
intend to develop annually eight to twelve 30-door senior housing facilities and
four to six 60-door assisted living facilities. Given that we have limited
experience in developing these types of facilities, it is possible that our
assumptions about potential revenues and costs may be incorrect and that these
projects will be less profitable than we anticipate. In addition, this growth
may place significant strains on our management and personnel.

OUR OPERATIONS ARE CONCENTRATED IN A GEOGRAPHIC AREA WHICH INCREASES THE
LIKELIHOOD LIKELY THAT OUR PROFITABILITY MAY BE ADVERSELY AFFECTED BY AN
ECONOMIC DOWNTURN IN THIS AREA.

Since we have decided to concentration our development activities in the
Southeast, with a particular emphasis on eastern North Carolina, any economic
downturn in this area may adversely affect our occupancy rates and the monthly
rental rates we charge. In turn, our ability to grow revenues would be limited
and the price of our common stock could be affected.

MANY OF OUR COMPETITORS ARE MUCH LARGER THAN WE ARE AND HAVE MUCH GREATER
FINANCIAL RESOURCES.

The assisted living industry is highly competitive, fragmented, characterized by
numerous small operators but also with large, public, well-financed competitors.
Should any of these larger competitors decide to target the markets we are
currently developing, or intend to develop, our ability to profitably develop
and manage locations in those markets may be severely impaired.

OUR OPERATIONS ARE SUBJECT TO EXTENSIVE GOVERNMENT REGULATIONS. IF WE FAIL TO
COMPLY WITH THESE REGULATIONS, OUR REVENUES AND PROFITS WILL BE ADVERSELY
AFFECTED.

Federal, state and local governments regulate various aspects of our business.
The development and operation of assisted living residences, senior housing and
the management of subsidized housing are subject to federal, state and local
regulation, certification, and inspection laws. Changes in or the adoption of
such laws and regulations, or new interpretations of existing laws and
regulations, could have a significant effect on methods and costs of doing
business and amounts of reimbursement from governmental and other payors. Our
success will depend upon our ability to satisfy the applicable regulations and
requirements and to procure and maintain required licenses and subsidies. We can
not assure that federal, state or local laws or regulatory procedures will not
be imposed or expanded which might adversely affect us. North Carolina, a state
we are focused upon, currently has a moratorium on licensure for new assisted
living units.

A SUBSTANTIAL PORTION OF OUR REVENUE IS DERIVED FROM GOVERNMENT REIMBURSEMENTS.
CHANGES IN PUBLIC POLICY CONCERNING SUCH REIMBURSEMENTS COULD LIMIT OUR ABILITY
TO GROW REVENUES AND MAY EVEN LEAD TO A DECLINE IN REVENUES.

As of March 31, 1999, 78% of our reoccurring revenue was derived from or
associated with government reimbursements. Any changes in federal, state and
local public policy that would reduce the level of these reimbursement would
negatively impact a large percentage of our reoccurring revenues.



RISKS ASSOCIATED WITH OUR SECURITIES.

WE HAVE A SUBSTANTIAL NUMBER OF SHARES RESERVED FOR FUTURE ISSUANCES WHICH COULD
CAUSE DILUTION OF STOCKHOLDER INTERESTS.

The issuance of reserved shares would dilute the equity interest of existing
stockholders and could have a significant adverse effect on the market price of
our common stock. As of July __, 1999, we had __________ shares of common stock
reserved for possible future issuances upon, among other things, conversion of
preferred stock and exercise of outstanding options and warrants.

In addition, we may seek additional financing which could result in the issuance
of additional shares of our capital stock and/or rights to acquire additional
shares of our capital stock. Those additional issuances of capital would result
in a reduction of your percentage interest in our company. Furthermore, the book
value per share of common stock may be reduced. This reduction would occur if
the exercise price of the options or warrants or the conversion ratio of the
preferred stock were lower than the book value per share of common stock at the
time of such exercise or conversion.

The addition of a substantial number of shares of common stock, including the
shares offered by this prospectus, into the market or by the registration of any
other of our securities under the Securities Act may significantly and
negatively affect the prevailing market price for the common stock. In addition,
future sales of shares of common stock issuable upon the exercise of outstanding
warrants and options may have a depressive effect on the market price of the
common stock, as such warrants and options would be more likely to be exercised
at a time when the price of the common stock is in excess of the applicable
exercise price.

THE CONVERSION OF OUTSTANDING PREFERRED STOCK MAY HAVE A SIGNIFICANT NEGATIVE
EFFECT ON THE PRICE OF THE COMMON STOCK AND CAUSE THE SELLING SECURITY HOLDERS
TO RECEIVE A GREATER NUMBER OF SHARES UPON SUBSEQUENT CONVERSIONS OF THE
PREFERRED STOCK.

After January 29, 2000, the Series B preferred stock is convertible at a
floating rate that may be below the market price of the common stock. As a
result, the lower the stock price at the time the holder converts, the more
common stock the holder will get upon conversion. To the extent the selling
security holders convert and then sell their common stock, the common stock
price may decrease due to the additional shares in the market. This could allow
the selling security holders to convert their convertible preferred stock into
greater amounts of common stock, the sales of which could further depress the
stock price. The significant downward pressure on the price of the common stock
as the selling security holders convert and sell material amounts of common
stock could encourage short sales by others in which the short-sellers borrow
common stock at the current market price in hope to buy it in the future at a
lower price. This could place further downward pressure on the price of the
common stock.

In addition, the conversion of the convertible preferred stock may result in
substantial dilution to the interests of other holders of common stock since
each holder of convertible preferred stock may ultimately convert and sell the
full amount issuable on conversion. Although each selling security holder owning
Series B preferred stock may not convert their preferred stock if, as a result,
they would own more than 9.99% of the then outstanding common stock, this
restriction does not prevent those selling security holders from converting and
selling some of their holdings and then converting the rest of their holdings.
In this way, an individual selling security holder owning Series B preferred
stock could sell more than 9.99% of the outstanding common stock while never
holding more than 9.99% at one time.

WE ARE CONTROLLED BY OUR MANAGEMENT.

As of July __, 1999, our chairman of the board of directors and our officers,
directors and related parties, as a group, beneficially own approximately ____%
and ____%, respectively, of our outstanding common stock. These amounts include
common stock issuable upon the exercise of warrants and/or options as well as
indirect ownership of common stock. As a result, these stockholders have been
able to, and for the foreseeable future will be able to, determine matters
requiring stockholder approval, including the election of directors, the sale of
large amounts of equity and approval of significant corporate transactions.

OUR STOCK PRICE IS EXTREMELY VOLATILE AND MAY DECREASE RAPIDLY.

The trading price and volume of our common stock has historically been subject
to wide fluctuation in response to variations in actual or anticipated operating
results, announcements concerning our development activities, and general
conditions in our industry. At many times since our initial public offering in
January 1998, the trading volume of our common stock has been very thin, leading
to a significant spread in the bid and ask price of our common stock. In
addition, stock markets generally have experienced extreme price and volume
trading volatility in recent years. This volatility has had a substantial effect
on the market prices of securities of many assisted living and senior housing
companies for reasons frequently unrelated to the operating performance of the
specific companies. These broad market fluctuations may significantly and
negatively affect the market price of our common stock.

YOUR EQUITY INTEREST IN US MAY BE DILUTED BY OUR FUTURE ISSUANCE OF EQUITY.

The sale or issuance of any shares of preferred stock having rights superior to
those of the common stock may result in a decrease in the value or market price
of the common stock. The issuance of preferred stock could have the effect of
delaying, deferring or preventing a change of ownership without further vote or
action by the stockholders and may adversely affect the voting and other rights
of the holders of common stock. The board has the power to establish the
dividend rates, preferential payments on our liquidation, voting rights,
redemption and conversion terms and privileges for any series of preferred
stock.

IF WE CANNOT MEET THE NASDAQ SMALLCAP MARKET MAINTENANCE REQUIREMENTS AND NASDAQ
RULES, NASDAQ MAY DELIST THE COMMON STOCK WHICH COULD NEGATIVELY AFFECT THE
PRICE OF THE COMMON STOCK AND YOUR ABILITY TO SELL THE COMMON STOCK.

In the future, we may not be able to meet the listing maintenance requirements
of the Nasdaq SmallCap Market and Nasdaq rules, which require, among other
things, minimum net tangible assets of $2 million, a minimum bid price for our
common stock of $1.00, and shareholder approval prior to the issuance of
securities in connection with a transaction involving the sale or issuance of
common stock equal to 20 percent or more of a company's outstanding common stock
before the issuance for less than the greater of book or market value of the
stock. Although we currently comply with Nasdaq's listing maintenance
requirements, it is possible we may not meet the requirements in the future. The
dilution resulting from the issuance of the convertible preferred stock
discussed above and subsequent conversion and sale of common stock could have a
substantial depressive effect on the common stock bid price causing it to
decrease below $1.00. If we were no longer in compliance with Nasdaq rules and
were unable to receive a waiver or achieve compliance, and if our common stock
were to be delisted from the SmallCap market, an investor in our company may
find it more difficult to sell our common stock. This lack of liquidity also may
make it more difficult for us to raise capital in the future.

IF NASDAQ DELISTS OUR COMMON STOCK YOU WOULD NEED TO COMPLY WITH THE PENNY STOCK
REGULATIONS WHICH COULD MAKE IT MORE DIFFICULT TO SELL YOUR COMMON STOCK.

In the event that our securities are not listed on the SmallCap Market , trading
of the common stock would be conducted in the "pink sheets" or through the
NASD's Electronic Bulletin Board and covered by Rule 15g-9 under the Securities
Exchange Act of 1934. Under this rule, broker-dealers who recommend these
securities to persons other than established customers and accredited investors
must make a special written suitability determination for the purchaser and
receive the purchaser's written agreement to a transaction prior to sale.
Securities are exempt from this rule if the market price is at least $5.00 per
share.

The Securities and Exchange Commission adopted regulations that generally define
a penny stock as any equity security that has a market price of less than $5.00
per share, with certain exceptions. Unless an exception is available, the
regulations require the delivery, prior to any transaction involving a penny
stock, of a disclosure schedule explaining the penny stock market and the risks
associated with it. If our common stock were considered a penny stock, the
ability of broker-dealers to sell the common stock and the ability of purchasers
in this offering to sell their securities in the secondary market would be
limited. As a result, the market liquidity for the common stock would be
severely and adversely affected. We cannot assure you that trading in our
securities will not be subject to these or other regulations in the future which
would negatively affect the market for such securities.


                           FORWARD-LOOKING INFORMATION

This prospectus includes "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995. This Act provides a "safe
harbor" for forward-looking statements to encourage companies to provide
prospective information about themselves so long as they identify these
statements as forward-looking and provide meaningful cautionary statements
identifying important factors that could cause actual results to differ from the
projected results. All statements other than statements of historical fact we
make in the prospectus or in any document incorporated by reference are
forward-looking. In particular, the statements herein regarding industry
prospects and our future results of operations or financial position are
forward-looking statements. Forward-looking statements reflect our current
expectations and are inherently uncertain. Our actual results may differ
significantly from our expectations. The section entitled "Risk Factors"
describes some, but not all, of the factors that could cause these differences.


                                 USE OF PROCEEDS

The selling security holders are selling all the shares covered by this
prospectus for their own account. We will not receive any proceeds from the
resale of the shares.


                            SELLING SECURITY HOLDERS

We will issue the shares of common stock covered by this prospectus to the
selling security holders pursuant to the private placement of Series B preferred
stock.

This prospectus covers the resale by the selling security holders of 1,903,125
shares of our common stock to be issued upon the conversion of the Series B
preferred stock, which amount of shares is an estimate and is not a prediction
of the actual number of shares of common stock we will issue upon conversion of
the Series B preferred stock. We are registering the shares of common stock
offered in this prospectus with the Securities and Exchange Commission to permit
public secondary trading. As a result, the selling security holders may offer
all or part of the shares for resale to the public from time to time.

The table on the following page lists information regarding the selling security
holders' ownership of shares of our common stock, assuming the conversion of the
Series B preferred stock at 500 shares of common stock per share of Series B
preferred stock and as adjusted to reflect the sale of the shares of our common
stock. Information concerning the selling security holders may change from time
to time. To the extent that the selling security holders or any of their
representatives advise us of changes, and if required, we will report the
changes in a supplement to this document. See "Plan of Distribution". Except as
set forth in this prospectus, to our knowledge, no selling security holder has
held any position or office, or has had any material relationship, with us or
any parties related to us within the past three years.

The number of shares of common stock indicated is an estimate and includes 175%
of the number of shares that would be issuable upon conversion of 2,175 shares
of the Series B preferred stock based on the initial conversation price of
$4.00. The actual amount could be materially more than this estimated amount
depending upon factors that we cannot predict at this time.

The "Amount Offered" and "Amount Beneficially Owned Following Offering" columns
assume no sales are effected by the selling security holders during the offering
period other than under this registration statement.

<TABLE>
<CAPTION>

                                  Amount Beneficially                                    Amount Beneficially
                                  Owned and Offered                       Amount              Owned Following
Name                            Hereby (as of July __, 1999)             Offered              Offered
- --------------------------------------------------------------------------------------------------------------------------
                             Number of                                    Number of            Number of
                              Shares                 %(1)                 Shares               Shares          %(1)
                           -----------------------------------------------------------------------------------------------

<S>                               <C>                <C>                 <C>                      <C>          <C>
Austinvest Anstalt Balzers        368,750            10.1%               437,500(2)               0            0%
Esquire Trade & Finance Inc.      357,500             9.8%               437,500(3)               0            0%
Amro International, S.A.          100,000             2.9%               125,000(4)               0            0%
Nesher, Inc.                      100,000             0.6%                25,000(5)               0            0%
Guarantee & Finance Corp.          62,500             1.9%                62,500                  0            0%
- ------------

(1)  Calculated based on Rule 13d-3(d)(i) of the Exchange Act using 3,301400
     shares of common stock outstanding as of July 1, 1999. In calculating the
     percentage amount, we treat as outstanding the number of shares of common
     stock issuable upon conversion of all of that particular holder's Series B
     preferred stock. We did not assume, however, the conversion of any other
     holder's Series B preferred stock.

(2)  Includes 68,750 shares of common stock issuable pursuant to conversion of
     Series B preferred stock which would be issued within ten business days of
     the declaration of effectiveness by the SEC of the registration statement
     of which this prospectus is a part.

(3)  Includes 80,000 shares of common stock issuable pursuant to conversion of
     Series B preferred stock which would be issued within ten business days of
     the declaration of effectiveness by the SEC of the registration statement
     of which this prospectus is a part.

(4)  Includes 25,000 shares of common stock issuable pursuant to conversion of
     Series B preferred stock which would be issued within ten business days of
     the declaration of effectiveness by the SEC of the registration statement
     of which this prospectus is a part.

(5)  Includes 5,000 shares of common stock issuable pursuant to conversion of
     Series B preferred stock which would be issued within ten business days of
     the declaration of effectiveness by the SEC of the registration statement
     of which this prospectus is a part.

</TABLE>


The selling security holders purchased all of the Series B preferred stock in a
private transactions exempt from the registration requirements of the Securities
Act.

At the time we sold the Series B preferred stock, the selling security holders
represented to us that they purchased the Series B preferred stock for their own
account for investment only and not with a view toward selling or distributing
them, except pursuant to sales registered under the Securities Act or
exemptions. We agreed with the selling security holders to file a registration
statement to register the resale of the underlying shares of common stock. We
agreed to prepare and file all necessary amendments and supplements to the
registration statement to keep it effective until the earlier of (1) November
27, 2000 and (2) the date on which the common stock into which the Series B
preferred stock is convertible no longer qualify as "Registrable Securities"
under a registration rights agreement between us and the selling security
holders.


                              PLAN OF DISTRIBUTION

The selling security holders may offer their shares of common stock at various
times in one or more of the following transactions:

         o  On any U.S. securities exchange on which our common stock may be
listed at the time of such sale;

         o  In the over-the-counter market;

         o  In transactions other than on such exchanges or in the
over-the-counter market;

         o  In connection with short sales; or

         o  In a combination of any of the above transactions.

The selling security holders may offer their shares of common stock at
prevailing market prices, at prices related to the prevailing market prices, at
negotiated prices or at fixed prices.

The selling security holders may use broker-dealers to sell their shares of
common stock. If this occurs, broker-dealers will either receive discounts or
commission from the selling security holder, or they will receive commissions
from the purchasers of shares of common stock for whom they acted as agents.
These brokers may act as dealers by purchasing any and all of the shares covered
by this prospectus either as agents for others or as principals for their own
accounts and reselling these securities under the prospectus.

The selling security holders and any broker-dealers or other persons acting on
the behalf of parties that participate in the distribution of the shares may be
considered underwriters under the Securities Act. As such, any commissions or
profits they receive on the resale of the shares may be considered underwriting
discounts and commissions under the Securities Act. Selling security holders who
are "underwriters" within the meaning of the Securities Act will be subject to
the prospectus delivery requirements of the Securities Act. The selling security
holders have acknowledged that they understand their obligations to comply with
the provisions of the Exchange Act and the rules thereunder relating to stock
manipulation, particularly Regulation M, and have agreed that they will not
engage in any transaction in violation of such provisions.

As of the date of this prospectus, we are not aware of any agreement,
arrangement or understanding between any broker or dealer and any of the selling
security holders with respect to the offer or sale of the shares under this
prospectus. If we become aware of any agreement, arrangement or understanding,
to the extent required under the Securities Act, we will file a supplemental
prospectus to disclose:

         o  the name of any of the broker-dealers;

         o  the number of shares involved;

         o  the price at which the shares are to be sold;

         o  the commissions paid or discounts or concessions allowed to the
broker-dealers, where applicable;

         o  that the broker-dealers did not conduct any investigation to verify
the information set out in this prospectus, as supplemented; and

         o  other facts material to the transaction.

The registration agreements relating to the private placement of the Series B
preferred stock has certain reciprocal indemnification provisions between us and
each selling security holder to indemnify each other against certain
liabilities, including liabilities under the Securities Act, which may be based
upon, among other things, any untrue statement or alleged untrue statement of a
material fact or any omission or alleged omission of a material fact.

In order to comply with the securities laws of some states, if applicable, the
shares of common stock into which the Series B preferred stock is convertible
may be sold in such jurisdictions only through registered or licensed brokers or
dealers. In addition, in some states the shares of common stock into which the
Series B preferred stock is convertible may not be sold unless it has been
registered or qualified for sale or an exemption from registration or
qualification requirements is available and is complied with.


In addition, any securities covered by this prospectus which qualify for sale
pursuant to Rule 144 of the Securities Act may be sold under Rule 144 rather
than pursuant to this prospectus. A selling security holder may not sell any
shares of common stock described herein and may not transfer, devise or gift
such securities by other means not described in this prospectus.

<PAGE>

                                  LEGAL MATTERS

The validity of the shares of common stock offered hereby will be passed upon by
Stroock & Stroock & Lavan LLP, New York, New York.

                                     EXPERTS

The audited consolidated financial statements, including the related notes to
those statements, for the year ended December 31, 1998 incorporated by reference
in this prospectus and elsewhere in the registration statement, have been so
incorporated in reliance on the report of The Daniel Professional Group, Inc.,
independent accountants, given on the authority of said firm as experts in
accounting and auditing.

                         HOW TO OBTAIN MORE INFORMATION

We file annual, quarterly and special reports, proxy statements and other
information with the Securities and Exchange Commission. You may read and copy
any document we file at the SEC's public reference rooms in Washington, DC, New
York, NY, and Chicago, IL. Please call the SEC at 1-800-SEC-0330 for further
information on the public reference rooms. Our SEC filings are also available to
the public from the SEC's website at: http://www.sec.gov.

We have filed a registration statement on Form S-3 under the Securities Act of
1933, as amended, with the SEC. This prospectus is part of that registration
statement and, as permitted by the SEC's rules, does not contain all of the
information included in the registration statement. For further information
about us, this offering and our common stock, you may refer to the registration
statement and its exhibits and schedules as well as the documents described
below. You can review and copy these documents at the public reference
facilities maintained by the SEC or on the SEC's website as described above.

This prospectus may contain summaries of contracts or other documents. Because
they are summaries, they will not contain all of the information that may be
important to you. If you would like complete information about a contract or
other document, you should read the copy filed as an exhibit to the registration
statement or incorporated in the registration statement by reference.

The SEC allows us to "incorporate by reference" the information we file with
them, which means that we can disclose important information to you by referring
you to those documents. The information we incorporate by reference is
considered to be an important part of this prospectus, and information that we
file with the SEC at a later date will automatically update or supersede this
information. We incorporate by reference the following documents as well as any
future filing we will make with the SEC under Sections 13(a), 13(c), 14 or 15(d)
of the Securities Exchange Act of 1934, as amended:

         1.  Our annual report on Form 10-K for the fiscal year ended December
31, 1998;

         2. Our definitive proxy statement on Schedule 14A for the annual
meeting of stockholders on May 13, 1999;

         3. Our quarterly report on Form 10-Q for the period ended March 31,
1999;

         4. Our registration statement on Form 8-A containing the description of
our common stock, filed on November 5, 1997.

         You may request a copy of these filings, at no cost, by writing to:

                        Diversified Senior Services, Inc.
                             915 West Fourth Street
                       Winston-Salem, North Carolina 27101
                             Attention: Joanne Ragan

<PAGE>


NO DEALER, SALES REPRESENTATIVE OR ANY OTHER PERSON HAS BEEN AUTHORIZED TO GIVE
INFORMATION OR MAKE ANY REPRESENTATION NOT CONTAINED IN THIS PROSPECTUS IN
CONNECTION WITH THE OFFER MADE BY THIS PROSPECTUS AND, IF GIVEN OR MADE, SUCH
INFORMATION OR REPRESENTATION MUST NOT BE RELIED UPON AS HAVING BEEN AUTHORIZED
BY DIVERSIFIED. THIS PROSPECTUS DOES NOT CONSTITUTE AN OFFER TO SELL OR A
SOLICITATION OF AN OFFER TO BUY ANY SECURITIES OTHER THAN THOSE SPECIFICALLY
OFFERED HEREBY OR OF ANY SECURITIES OFFERED HEREBY IN ANY JURISDICTION TO ANY
PERSON TO WHOM IT IS UNLAWFUL TO MAKE AN OFFER OR SOLICITATION IN SUCH
JURISDICTION. NEITHER THE DELIVERY OF THIS PROSPECTUS NOR ANY SALE MADE
HEREUNDER SHALL, UNDER ANY CIRCUMSTANCES, CREATE AN IMPLICATION THAT THERE HAS
BEEN NO CHANGE IN OUR AFFAIRS SINCE THE DATE HEREOF OR THAT THE INFORMATION
CONTAINED HEREIN IS CORRECT AS OF ANY TIME SUBSEQUENT TO THE DATE HEREOF.

<PAGE>


                                     PART II
                     INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 14. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.

The following table sets forth estimated expenses in connection with the
issuance and distribution of the securities being registered. All amounts shown
are estimates, except for the SEC registration fee. The listed expenses are
payable by the Company.


          Registration Fee:                                         $1,946

          Printing and Engraving Fee:                               $5,000

          Accounting Fees:                                          $2,500

          Legal Fees:                                               $7,500

          Miscellaneous:                                            $1,000
                                                            ----------------
                  Total                                            $17,946
                                                            ================


ITEM 15. INDEMNIFICATION OF DIRECTORS AND OFFICERS.

          The North Carolina Business Corporation Act ("NCBCA") allows a
corporation's articles of incorporation to contain a provision limiting a
director's personal liability to the corporation and its shareholders for
monetary damages. No such provision may limit a director's liability for: (i)
acts or omissions known by the director to conflict with the best interests of
the corporation; (ii) liability for unlawful distributions; (iii) any
transactions from which the director received an improper personal benefit; or
(iv) acts or omissions occurring prior to the effective date of such provision
of the articles of incorporation. The Registrant's Articles of Incorporation
limit the personal liability of its directors for monetary damages to the
fullest extent permitted by the NCBCA.

          The NCBCA contains provisions setting forth conditions under which a
corporation may indemnify its directors, officers, employees and agents from any
liability incurred in their activities on behalf of the corporation. The NCBCA
permits indemnification unless, in connection with a proceeding by or in the
right of the corporation, the person seeking indemnification is adjudged liable
to the corporation or, in connection with a proceeding charging the receipt of
an improper personal benefit, the person seeking indemnification is adjudged to
have improperly received a benefit.

          ARTICLE SIX of the Registrant's Articles of Incorporation provide
that: "To the fullest extent permitted by applicable law, as it now exists or
may hereafter be amended, the Corporation shall indemnify all persons serving as
Directors and Officers of the Corporation against all liability and litigation
expense, including but not limited to reasonable attorneys' fees, arising out of
their status as such or their activities in the foregoing capacities, regardless
of when such status existed or activity occurred and regardless of whether or
not they are Directors or Officers of the Corporation at the time such
indemnification is sought or obtained. Without limiting the generality of the
foregoing, such persons may also recover from the Corporation all reasonable
costs, expense and attorney's fees in connection with the enforcement of rights
to indemnification granted by this Article. The provisions of this Article are
in addition to and not in limitation of the power of the Corporation to receive
the benefit, any other or further indemnification, insurance, elimination of
liability or other right or benefit which is either required by the NORTH
CAROLINA BUSINESS CORPORATION ACT or permitted thereby and duly adopted by the
Corporation in accordance therewith."

          ARTICLE SEVEN of the Registrant's Articles of Incorporation provide
that: "To the fullest extent permitted by applicable law, as it now exists or
may hereafter be amended, no Director of the Corporation shall have any personal
liability arising out of any action, whether by or in the right of the
Corporation or otherwise, for monetary damages for breach of his or her duty as
a Director. This Article shall not impair any right to receive indemnity or
insurance from the Corporation or any third party which any Director may now or
hereafter have. Any repeal or modification of this Article shall not impair or
otherwise adversely affect any limitation on, or elimination of, the personal
liability of a Director effected hereby with respect to acts or omissions
occurring prior to such repeal or modification."

<PAGE>

ITEM 16.   EXHIBITS.

NUMBER                              DESCRIPTION

5.1          Opinion of Stroock & Stroock & Lavan LLP, counsel to the Company.*

23.1         Consent of Stroock & Stroock &Lavan LLP (included in Exhibit 5).*

23.2         Consent of The Daniel Professional Group, Inc., independent
             auditors for the Company.
- ----------
*  To be filed by amendment.

ITEM 17.   UNDERTAKINGS

I.       Rule 415 Offering.  The undersigned registrant hereby undertakes:

        1. To file, during any period in which offers or sales are being made,
           a post-effective amendment to this registration statement:

          (i)  To include any prospectus required by Section 10(a)(3) of
                 the Securities Act  of 1933;

          (ii)   To reflect in the prospectus any facts or events arising after
                 the effective date of the registration statement (or the most
                 recent post-effective amendment thereof) which, individually
                 or in the aggregate, represent a fundamental change in the
                 information set forth in the registration statement.
                 Notwithstanding the foregoing, any increase or decrease in
                 volume of securities offered (if the total dollar value of
                 securities offered would not exceed that which was registered)
                 and any deviation from the low or high end of the estimated
                 maximum offering range may be reflected in the form of
                 prospectus filed with the Commission pursuant to Rule 424(b),
                 in the aggregate, the changes in volume and price represent no
                 more than a 20% change in the maximum aggregate offering price
                 set forth in the "Calculation of Registration Fee" table in the
                 effective registration statement.

          (iii)  To include any material information with respect to the plan of
                 distribution not previously disclosed in the registration
                 statement or any material change to such information in the
                 registration statement;

                 Provided, however, that paragraphs (i) and (ii) above
                 do not apply if the information required to be included in a
                 post-effective amendment by those paragraphs is contained in
                 periodic reports filed by the registrant pursuant to Section
                 13 or Section 15(d) of the Securities Exchange Act of
                 1934 that are incorporated by reference in this registration
                 statement.

        2.  That for the purpose of determining any liability under the
            Securities Act of 1933, each such post-effective amendment shall be
            deemed to be a new registration statement relating to the securities
            offered pursuant to this registration statement, and the offering of
            such securities at that time shall be deemed to be the initial BONA
            FIDE offering thereof.

        3.  To remove from registration by means of a post-effective amendment
            any of the securities being registered which remain unsold at the
            termination of the offering.

II.     Filings Incorporating Subsequent Exchange Act Documents by Reference.

        The undersigned registrant hereby undertakes that, for purposes of
        determining any liability under the Securities Act of 1933, each filing
        of the registrant's annual report pursuant to section 13(a) or section
        15(d) of the Securities Exchange Act of 1934 that is incorporated by
        reference in this registration statement shall be deemed to be a new
        registration statement relating to the securities offered pursuant to
        this registration statement, and the offering of such securities at
        that time shall be deemed to be the initial bona fide offering thereof.

III.    Acceleration of Effectiveness - Indemnification Undertaking.

        Insofar as indemnification for liabilities arising under the Securities
        Act of 1933 may be permitted to directors, officers and controlling
        persons of the registrant pursuant to the provisions described under
        Item 15 above, or otherwise, the registrant has been advised that in
        the opinion of the Securities and Exchange Commission such
        indemnification is against public policy as expressed in the Act and
        is, therefore, unenforceable. In the event that a claim for
        indemnification against such liabilities (other that than the payment
        by the registrant of expenses incurred or paid by a director, officer
        or controlling person of the registrant in the successful defense of
        any action, suit or proceeding) is asserted by such director, officer
        or controlling person in connection with the securities being
        registered, the registrant will, unless in the opinion of its counsel
        the matter has been settled by controlling precedent, submit to a court
        of appropriate jurisdiction the question whether such indemnification
        by it is against public policy as expressed in the Act and will be
        governed by the final adjudication of such issue.


<PAGE>


                                   SIGNATURES

Pursuant to the requirements of the Securities Act of 1933, the registrant
certifies that it has reasonable grounds to believe that it meets all the
requirements for filing on Form S-3 and has duly caused this registration
statement to be signed on its behalf by the undersigned, thereunto duly
authorized, in Winston-Salem, North Carolina, on July 1, 1999.

                              DIVERSIFIED SENIOR SERVICES, INC.

                              By: /s/ WILLIAM G. BENTON
                                  ------------------------------
                                  William G. Benton, Chairman of the Board and
                                  Chief Executive Officer

                              By: /s/ G. L. CLARK
                                 ---------------------------------
                                  G.L. Clark, Jr., Chief Financial Officer and
                                  Treasurer

                                POWER OF ATTORNEY

KNOW ALL MEN BY THESE PRESENTS, that each individual whose signature appears
below constitutes and appoints Susan L. Christiansen, his true and lawful
attorney-in-fact and agent, with full power of substitution and resubstitution,
for him or her and in his or her name, please and stead, in any and all
capacities, to sign any an all amendments (including post-effective amendments)
to this registration statement, and to file the same, with all exhibits thereto
and other documents in connection therewith, with the Securities and Exchange
Commission, granting unto said attorney-in-fact and agent, full power and
authority to do and perform each and every act and thing requisite and necessary
to be done in and about the premises, as fully to all intents and purposes as he
or she might or could do in person, hereby ratifying and confirming all that
said attorney-in-fact and agent, or his substitute, may lawfully do or cause to
be done by virtue hereof.

Pursuant to the requirements of the Securities Act of 1933, this registration
statement has been signed below by the following persons in the capacities
indicated.

      SIGNATURE                      TITLE                               DATE

/S/ WILLIAM G. BENTON        Chairman of the Board
- ---------------------         and Chief Executive                July 1, 1999
William G. Benton

/S/ SUSAN L. CHRISTIANSEN    Chief Operating Officer             July 1, 1999
- -------------------------    and Director
Susan L. Christiansen

/S/ G. L. CLARKJ             Chief Financial Officer,            July 1, 1999
- -------------------------    Treasurer and Director
G.L. Clark, Jr.

/S/ PERRY C. CRAVEN           Director                           July 1, 1999
- -------------------------
Perry C. Craven

/S/ WALTER H. ETTINGER        Director                           July 1, 1999
- -------------------------
Walter H. Ettinger, Jr.

<PAGE>


                                  EXHIBIT INDEX



NUMBER                                  DESCRIPTION

5.1      Opinion of Stroock & Stroock & Lavan LLP, counsel to the Company.*

23.1     Consent of Stroock & Stroock &Lavan LLP (included in Exhibit 5).*

23.2     Consent of The Daniel Professional Group, Inc., independent auditors
         for the Company.

- ------------
*  To be filed by amendment.






                                                            EXHIBIT 23.2

                          INDEPENDENT AUDITOR'S CONSENT

To the Board of Directors and Stockholders
Diversified Senior Services, Inc.

          We consent to the use of our report dated February 19, 1999 on the
consolidated financial statements of diversified Senior services, Inc. and
Subsidiaries as of December 31, 1998 and 1997 incorporated by reference in the
Prospectus, which is part of the Registration Statement on form s-3, and to the
reference to us under the heading "Experts" in the Prospectus.


THE DANIEL PROFESSIONAL GROUP, INC.

Winston-Salem, North Carolina
July 1, 1999



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