DIVERSIFIED SENIOR SERVICES INC
PRE 14A, 1999-04-02
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                            SCHEDULE 14A INFORMATION
           PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES
                              EXCHANGE ACT OF 1934

Filed by the Registrant      /X/
Filed by a Party other than the Registrant  / /

Check the appropriate box:

/X/     Preliminary Proxy Statement

/ /     Confidential, for use of the Commission only (as permitted by Rule
        14a-6(e)(2))

/ /     Definitive Proxy Statement

/ /     Definitive Additional Materials

/ /     Soliciting Material Pursuant to ss. 240.14a-11(c) or ss. 240.14a-12

                        DIVERSIFIED SENIOR SERVICES, INC.
                (Name of Registrant as Specified in Its Charter)

                             JOANNE RAGAN, SECRETARY
                   (Name of Person(s) Filing Proxy Statement)

Payment of Filing Fee (Check the appropriate box):

/X/         No fee required.

/ /         Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and
            0-11.

         1)       Title of each class of securities to which transaction
                  applies:

         2)       Aggregate number of securities to which transaction applies:

         3)       Per unit price or other underlying value of transaction
                  computed pursuant to Exchange Act Rule 0- 11 (set forth the
                  amount on which the filing fee is calculated and state how it
                  was determined):

         4)       Proposed maximum aggregate value of transaction:

         5)       Total fee paid:

/ /      Fee paid previously with preliminary materials.

/ /      Check box if any part of the fee is offset as provided by Exchange Act
         Rule 0-11(a)(2) and identify the filing for which the offsetting fee
         was paid previously. Identify the previous filing by registration
         statement number, or the Form or Schedule and the date of its filing.
         1)       Amount Previously Paid:
         2)       Form, Schedule or Registration Statement No.:
         3)       Filing Party:
         4)       Date Filed:
NOTES:

<PAGE>

                        DIVERSIFIED SENIOR SERVICES, INC.
                             915 WEST FOURTH STREET
                       WINSTON-SALEM, NORTH CAROLINA 27101


                                                  April 13, 1999
To our Shareholders:

You are cordially invited to attend the 1999 Annual Meeting of Shareholders of
Diversified Senior Services, Inc. at 10:00 A.M., local time, on May 13, 1999, at
Somerset Court of Mocksville, 150 Ken Dwiggins Drive, Mocksville, North
Carolina.

The Notice of Meeting and Proxy Statement on the following pages describe the
matters to be presented at the meeting.

It is important that your shares be represented at this meeting to assure the
presence of a quorum. Whether or not your plan to attend the meeting, we hope
that you will have your stock represented by signing, dating and returning your
proxy in the enclosed envelope, as soon as possible. Your stock will be voted in
accordance with the instructions you have given in your proxy.

Thank-you for your continued support.

Sincerely,


William G. Benton
Chairman of the Board
<PAGE>

                        DIVERSIFIED SENIOR SERVICES, INC.
                             915 WEST FOURTH STREET
                       WINSTON-SALEM, NORTH CAROLINA 27101


                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                             TO BE HELD MAY 13, 1999


          NOTICE IS HEREBY GIVEN that the Annual Meeting of Shareholders of
Diversified Senior Services, Inc. (the "Company") will be held at Somerset Court
of Mocksville, 150 Ken Dwiggins Drive, Mocksville, North Carolina, on May 13,
1999, at 10:00 A.M., local time, for the following purposes:

          1. To elect one class of Directors for a term expiring in 2002;

          2. To ratify the appointment of The Daniel Professional Group, Inc. as
     independent accountants for the Company for the fiscal year ending December
     31, 1999;

          3. To approve the consummation of a private placement of the Company's
     12% Series B Cumulative Convertible Preferred Stock (the "Series B
     Convertible Preferred Stock"), initially representing 37.9% of the issued
     and outstanding Common Stock of the Company, on a as converted basis, and
     to approve the issuance of all shares of the Company's Common Stock which
     the Company would be entitled to issue upon conversion of the Series B
     Convertible Preferred Stock; and

          4. To transact such other business as may properly come before the
     meeting or any adjournment thereof.

          A Proxy Statement, form of Proxy and the Annual Report to Shareholders
of the Company for fiscal year ended December 31, 1998, including financial
statements (the "Annual Report), are enclosed herewith. Common Shareholders of
record at the close of business on March 26, 1999 will be entitled to notice of
and to vote at the meeting and any adjournment(s) thereof. The stock transfer
books of the Company will remain open between the record date and the date of
the meeting. At least 10 days prior to the meeting, a complete list of the
Shareholders entitled to vote will be available for inspection by any
Shareholder, for any purpose germane to the meeting, during ordinary business
hours, at the executive offices of the Company. Should you receive more than one
Proxy because your shares are registered in different names and addresses, each
Proxy should be signed and returned to assure that all your shares will be
voted. You may revoke your Proxy at any time prior to the meeting.

          In the event there are not sufficient votes for a quorum or to approve
or ratify any of the foregoing proposals at the time of the meeting, the meeting
may be adjourned by a vote of the majority of the votes cast by the Shareholders
entitled to vote thereon.
<PAGE>


          The Board of Directors of Diversified Senior Services, Inc. hopes that
you will find it convenient to attend the meeting in person. In any event,
please mark, sign, date and return the enclosed proxy to make sure that your
shares are represented at the meeting. If you attend the meeting, you may vote
your stock personally even though you have sent in your proxy.


                       By Order of the Board of Directors,


                                                              JOANNE RAGAN
                                                               SECRETARY


Winston-Salem, North Carolina
April 13, 1999


            PLEASE DATE, SIGN AND MAIL THE ACCOMPANYING FORM OF PROXY
                AS PROMPTLY AS POSSIBLE IN THE ENCLOSED ENVELOPE.


<PAGE>

                        DIVERSIFIED SENIOR SERVICES, INC.
                             915 WEST FOURTH STREET
                       WINSTON-SALEM, NORTH CAROLINA 27101

                                 PROXY STATEMENT
                         ANNUAL MEETING OF SHAREHOLDERS
                             To be Held May 13, 1999

Your vote is very important. For this reason the Board of Directors is
requesting that you allow your Common Stock to be represented at the Annual
Meeting by the Proxies named in the enclosed Proxy Card. This Proxy Statement is
being sent to you in connection with this request and has been prepared for the
Board of Directors by the Company's management. The Proxy Statement is being
sent to Shareholders on or about April 13, 1999.

GENERAL INFORMATION ABOUT VOTING

WHO CAN VOTE: You are entitled to vote your Common Stock if our records showed
that you held your stock as of March 26, 1999. At the close of business on March
26, 1999, 3,301,400 shares of Common Stock were outstanding and entitled to
vote. Each share of Common Stock has one vote. The enclosed Proxy Card shows the
number of shares that you are entitled to vote. Your individual vote is
confidential and will not be disclosed to third parties.

VOTING BY PROXY: If your Common Stock is held by a broker, bank or other
nominee, you will receive instructions from them that you must follow to have
your shares voted, If you hold your shares in your own name as a holder of
record, you may instruct the Proxies how to vote your Common Stock by signing,
dating and mailing the Proxy Card in the postage paid envelope included with
this Proxy Statement. Of course you can always come to the meeting and vote your
shares in person. If you give voting instructions on your Proxy Card, the
Proxies will vote your shares in accordance with those instructions. If you sign
and return your Proxy Card without giving specific voting instructions, your
shares will be voted as recommended by the Board of Directors. The Company is
not now aware of any other matters to be presented except for those described in
this Proxy Statement. If any matters not described in this Proxy Statement are
presented at the meeting, the Proxies will use their own judgment to determine
how to vote your shares. If the meeting is adjourned, the Proxies may vote your
shares on the new meeting date, unless you have revoked your proxy instructions.

HOW TO REVOKE PROXY INSTRUCTIONS: To revoke your proxy instructions, you must
either (1) inform the Secretary in writing before your shares have been voted by
the Proxies at the meeting, (2) deliver later proxy instructions or (3) attend
the meeting and vote your shares in person.

HOW VOTES ARE COUNTED: The Annual Meeting will be held if a majority of the
outstanding Common Stock entitled to vote is represented at the meeting. If you
have returned valid proxy instructions or attend the meeting in person, your
shares will be counted for the purpose of determining whether there is a quorum,
even if you wish to abstain from voting on some or all matters presented to the
meeting.

COST OF THIS PROXY SOLICITATION: The Company will pay the cost of the proxy
solicitation, which is expected to be the normal amount spent for a proxy
solicitation. The solicitation will be by mail. Certain officers and regular
employees of the Company may solicit proxies by letter, telephone and personal
interview. No additional compensation will be paid for these activities. The
Company will, upon request, reimburse brokers, banks and other nominees for
their expenses in sending proxy materials to their principals and obtaining
their proxies.

ATTENDING THE ANNUAL MEETING: The Annual Meeting will be held on Thursday, May
13, 1999 at 10:00 o'clock a.m. at Somerset Court of Mocksville, 150 Ken Dwiggins
Drive, Mocksville, North Carolina. If you are a beneficial owner of Common Stock
held by a bank or a broker (i.e., in "street name") and you want to vote your
shares in person at the meeting, you will have to get a proxy in your name from
the registered holder.


                                        1
<PAGE>


                       PROPOSAL 1: ELECTION OF DIRECTORS

     Two of the five-member Board of Directors are to be elected at the Annual
Meeting. Upon election, these two directors will hold office until the third
succeeding Annual Meeting of Shareholders. The persons who have been nominated
for election to a three-year term are Susan L. Christiansen and Walter E.
Ettinger, M.D.

     VOTE REQUIRED: Directors must be elected by a plurality of all votes cast
at the meeting. This means that the nominees receiving the greatest number of
votes will be elected. Votes withheld for any director will not be counted.

     VOTING BY THE PROXIES: The Proxies will vote your shares in accordance with
your instructions. If you have not given specific instructions to the contrary,
your shares will be voted to approve the election of the nominees named in the
Proxy Statement. Although the Company knows of no reason why any of the nominees
would not be able to serve, if any nominee is not available for election, the
Proxies would vote your Common Stock to approve the election of any substitute
nominee proposed by the Board of Directors. The Board may also choose to reduce
the number of directors to be elected as permitted by our Bylaws.

     GENERAL INFORMATION ABOUT THE NOMINEES AND OTHER DIRECTORS: Both of the
nominees are currently Directors. Both have agreed to be named in this Proxy
Statement and to serve if elected. Each nominee attended at least 75% of the
meetings of the Board and committees on which the nominee served in the last
year.

     The following table provides biographical information about both the
nominees and the other directors of the Company.

- -------------------------------------------------------------------------------
 NAME                   Age          Principal Occupation or Employer for Last
                                     Five Years
- -------------------------------------------------------------------------------

William G. Benton        53          Chairman of the Board and Chief Executive
                                     Officer since inception. Mr.  Benton is a
                                     Director, President and the controlling
                                     shareholder of Taylor House Enterprises,
                                     Limited ("THE") since its incorporation in
                                     1991. THE, through its subsidiary
                                     corporations, engages in the commercial
                                     real estate business. Mr. Benton originally
                                     developed and serves as General Partner on
                                     many of the Section 8 elderly properties
                                     that the Company manages. Mr. Benton served
                                     as Chief Executive Officer and director of
                                     Health Equity Properties Incorporated
                                     ("HEP"), a New York Stock Exchange listed
                                     real estate investment trust with over $150
                                     million in long-term health care assets
                                     from 1988 through September 1994 when HEP
                                     merged with Omega Healthcare Investors,
                                     Inc. He is also a director of Tanger
                                     Factory Outlet Centers, Inc., a New York
                                     Stock Exchange-listed real estate
                                     investment trust.


Susan L. Christiansen    46          President, Chief Operating Officer and
(2)                                  Director since inception. Ms.  Christiansen
                                     is an officer, director, General Counsel
                                     and a shareholder of THE.  Ms. Christiansen
                                     served as Vice President, General Counsel
                                     and Secretary of  HEP from 1990 until its
                                     merger in 1994. Ms. Christiansen is a
                                     licensed real  estate broker in North
                                     Carolina and West Virginia and serves as
                                     the principal  broker of Residential
                                     Properties Management, Inc., ("RPM") the
                                     Company's  wholly owned property management
                                     subsidiary.

G. L. Clark, Jr.         53          Treasurer, Chief Financial Officer and
                                     Director since inception. Mr. Clark is a
                                     Director, Chief Financial Officer and a
                                     shareholder of THE, and has been  Chairman
                                     of the Board of RPM since January 1, 1996.
                                     Mr. Clark served as  Vice President and
                                     Chief Financial Officer of HEP from 1988
                                     until its merger  in 1994.  Mr. Clark is a
                                     Certified Public Accountant.


                                       2
<PAGE>

Perry C. Craven (1),      58         Director. Ms. Perry C. Craven has been the
(3)                                  sole shareholder and director of Perry C.
                                     Craven Associates, Inc. since 1977, a
                                     company that specializes in  elderly
                                     housing development, non-profit
                                     development, housing training, rural
                                     housing development and communications. Ms.
                                     Craven has served as a director  of the
                                     Company since June 10, 1997.

Walter H. Ettinger, Jr.  46          Director. Dr. Walter H. Ettinger, Jr. has
(1), (2), (3)                        served as Executive Vice President of
                                     Physician Services at Virtua Health,
                                     Marlton New Jersey since June 1998.  From
                                     1987 to June 1998, Dr. Ettinger was an
                                     Associate Professor of Medicine,  Head of
                                     Section of Internal Medicine and
                                     Gerontology, Department of  Medicine,
                                     Bowman Gray School of Medicine,
                                     Winston-Salem, North Carolina  and Deputy
                                     Director of the J. Paul Sticht Center on
                                     Aging, Bowman Gray/Baptist Hospital Medical
                                     Center since 1987. Dr. Ettinger has served
                                     as a director of the Company since June
                                     10, 1997.


NOTES:

(1)     Member of Audit Committee. The Audit Committee is responsible
        for matters relating to executive  compensation.

(2)     The indicated directors are nominees for re-election at the meeting of
        Shareholders.

(3)     The indicated directors are Independent Directors.

     ABOUT THE BOARD AND ITS COMMITTEES: The Board of Directors of the Company
has a standing Audit Committee. The members of the Audit Committee are indicated
in the preceding table. During 1998 the Audit Committee met three times to
determine the scope of the engagement of the Company's auditors and to recommend
the selection of The Daniel Professional Group, Inc. to serve as the Company's
auditors for year ending December 31, 1998. As discussed in more detail below,
the Audit Committee also reviews compensation matters and administers the
Company's 1997 Stock Incentive Plan. See "Plan" and "Report on Compensation
Matters" below. The Board of Directors held three meetings during the fiscal
year ended December 31, 1998.

     DIRECTOR COMPENSATION: For year ended December 31, 1998, the Company's
directors who are not full time employees of the Company received $1,000 per
quarter. Non-employee directors were also awarded 200 shares of Common Stock in
February 1998. In addition, the Company reimburses directors for out-of-pocket
and travel expenses incurred for their attendance at meetings.

                                       3
<PAGE>


     The following is a schedule of Common Stock and Common Stock equivalents
beneficially owned as of March 26, 1999 by each nominee for director, the
executive officers named in the Summary Compensation Table and all directors and
executive officers as a group. Unless otherwise indicated, each of the named
individuals and each member of the group has sole voting power and sole
investment power with respect to the shares shown.
<TABLE>
<CAPTION>

- ---------------------------------------------------------------------------------------------------------------------------------
                                                                                 Amount And                     Percent
                                        Name and Address of                       Nature of                       of
       Type of Class                    Beneficial Owner(1)                   Beneficial Owner                   Class
- ---------------------------------------------------------------------------------------------------------------------------------
<S>                              <C>                                                 <C>                        <C>
       Common Stock           THE(2)...................................              1,853,700                  56.1%
       Common Stock           William G. Benton(3).....................              1,317,403                  39.2
       Common Stock           Susan L. Christiansen(4).................                326,007                   9.9
       Common Stock           G. L. Clark, Jr. (5).....................                323,144                   9.7
       Common Stock           Deborah O. Robinson (6)..................                 48,521                   1.5
       Common Stock           Sandra T. Walker.........................                  3,000                   *
       Common Stock           Bernie Gawley............................                  5,000                   *
       Common Stock           All directors and executive officers as a
                              group (8 persons)........................              1,978,975                  58.1%

NOTES:
(1)  The address of all persons listed is 915 West Fourth Street,
     Winston-Salem, NC 27101.

(2)  As described in notes 3 through 5 below, the shares owned by THE are
     beneficially owned primarily by the executive officers of the Company.

(3)  Mr. Benton owns, directly or indirectly, 65.6% of the issued and
     outstanding shares of THE. In addition to his beneficial interest in the
     shares owned by THE, Mr. Benton owns 30,150 shares directly, shares control
     of 15,500 shares owned by an employee partnership and has options for
     57,579 shares.
(4)  Ms. Christiansen owns, directly or indirectly, 16.4% of the issued and
     outstanding shares of THE. In addition to her beneficial interest in the
     shares owned by THE, Ms. Christiansen owns 1,500 shares directly, shares
     control of 15,500 shares owned by an employee partnership and has options
     for 5,000 shares.

(5)  Mr. Clark owns, directly or indirectly, 14.7% of the issued and outstanding
     shares of THE. In addition to his beneficial interest in the shares owned
     by THE, Mr. Clark owns 6,000 shares directly, shares control of 15,500
     shares owned by an employee partnership and has options for 29,150 shares.

(6)  Ms. Robinson owns, directly or indirectly, 1.54% of the issued and
     outstanding shares of THE. In addition to her beneficial interest in the
     shares owned by THE, Ms. Robinson owns 370 shares directly, shares
     beneficial ownership of 15,500 shares owned by an employee partnership and
     has options for 3,000 shares.
- -----------------------------
* less than 1%
</TABLE>

As of March 26, 1999, THE owned 100% of the issued and outstanding Series A
preferred stock of the Company. The Series A preferred stock is nonvoting, is
subordinate to the Common Stock for payment of dividends, has a stated
liquidation value of $5 per share which is subordinate to a preferred
distribution to holders of Common Stock equal to $10 per share, may be converted
to Common Stock at $6 per share after September 30, 1999 and is not redeemable
at the option of the holder.

                                       4
<PAGE>


                             EXECUTIVE COMPENSATION

REPORT OF AUDIT COMMITTEE ON COMPENSATION: THE FOLLOWING REPORT OF THE AUDIT
COMMITTEE ON COMPENSATION IS PROVIDED FOR INFORMATION PURPOSES ONLY AND SHALL
NOT BE DEEMED TO BE SOLICITATION MATERIAL OR TO BE FILED WITH THE SECURITIES AND
EXCHANGE COMMISSION.

     1.     The Committee and General Philosophy. The Company's compensation
          policies are determined by the Audit Committee of the Board of
          Directors which makes its compensation recommendations to the full
          Board of Directors for approval. The Committee is comprised of two
          directors of the Company, neither of whom is employed by the Company.
          In addition to making recommendations with respect to compensation,
          the Committee also administers the Company's 1997 Stock Incentive
          Plan. The plan is described later in the Proxy Statement.

          The Company's approach to compensation places primary emphasis on team
          performance and secondary emphasis on individual performance. As such,
          compensation is awarded to all employees as a whole with specific
          allocations based on deemed contribution to the team effort.

          The Company's compensation program currently is comprised of two
          elements: base salary and incentive pay. Base salaries of executive
          officers are generally in the 50th percentile or below the base
          salaries in comparable companies. Incentive pay is based on the
          Company's incentive plan and is comprised of a combination of points,
          cash and fair market value stock options, with the amount tied to
          specific performance measures.

     2.     Incentive Pay Plan. The Company has contracted with Abernathy &
          Associates, Memphis, Tennessee for assistance in setting up its
          Incentive Pay Plan. Each employee of the Company will have individual,
          team and Company based performance measures that will be reviewed
          monthly. Because of the startup nature of the Company's business, it
          is anticipated that amounts awarded in 1998 will be based on a points
          redeemable for goods basis.

     3.     Compensation to Chief Executive Officer. Mr. Benton voluntarily
          lowered his base salary from $189,264 to $104,000 during 1997 so that
          a larger percentage of his compensation would be based on performance.
          Mr. Benton's performance measures for 1999 are based on the Company
          meeting its development goals and the performance of the Company's
          Common Stock in the market.

                PERRY C. CRAVEN                    WALTER H. ETTINGER, JR.

                                       5

<PAGE>


                          EXECUTIVE COMPENSATION TABLES

                          I. SUMMARY COMPENSATION TABLE
<TABLE>
<CAPTION>

                                                                                             LONG-TERM
                                                                                            COMPENSATION          ALL OTHER
                                                  ANNUAL COMPENSATION                          AWARDS            COMPENSATION
                                ------------------------------------------------------------------------------------------------
                                                                                               SECURITIES
                                                                              OTHER            UNDERLYING           ALL OTHER
NAME AND PRINCIPAL                   YEAR        SALARY(1)        BONUS       ANNUAL              OPTIONS          COMPENSATION
- ------------------                   ----        ---------        -----       COMPENSATION        -------          ------------
POSITION                                                                      ----------
- --------

<S>                                  <C>        <C>            <C>            <C>                    <C>                <C>
William G. Benton..............      1998       $104,000       $26,000              -                  -                  -
  Chief Executive Officer            1997        146,632        48,316
                                     1996        189,264        84,132

Susan L. Christiansen..........      1998        104,000         3,500              -                   -                 -
  Chief Operating Officer            1997        104,000         4,500
                                     1996        104,000        14,500

G. L. Clark, Jr................      1998        104,000        26,000              -                   -                 -
  Chief Financial Officer            1997         99,250        24,625
                                     1996         94,500        36,750

Sandra T. Walker...............      1998         90,000         2,500              -                   -                 -
  Executive Vice President           1997         89,615         6,000
                                     1996         89,615           -

Bernard T. Gawley..............      1998         87,500           -               -                    -                 -
  President, DSS Funding             1997            -             -
                                     1996            -             -


  ----------------------

     (1)  Each of the employees in the table accrued a portion of their 1997
          salary listed above. Mr. Benton accrued $146,632. Ms. Christiansen
          accrued $14,000. Mr. Clark accrued $99,250. Ms. Walker accrued
          $10,000. Under an agreement with the Company, those employees agreeing
          to accrue a portion of base compensation for the first six months of
          the year are entitled to repayment of the accrued compensation, plus a
          bonus equal to 50% of the accrued compensation. All such accruals
          ceased December 31, 1997. Each of the employees in the table accrued a
          portion of their 1996 salary listed above. Mr. Benton accrued
          $168,264. Ms. Christiansen accrued $29,000. Mr. Clark accrued $73,500.
          Ms. Walker accrued $5,000. Under an agreement with the Company, those
          employees agreeing to accrue a portion of base compensation are
          entitled to repayment of the accrued compensation, plus a bonus equal
          to 50% of the accrued compensation. Mr. Benton and Mr. Clark are
          entitled to purchase shares of the Company's common stock with the
          bonus portion attributed to accrued compensation at a purchase price
          of $2.50 per share.
</TABLE>

                                        6
<PAGE>

<TABLE>
<CAPTION>

- ----------------------------------------------------------------------------------------------------------------------
                               II. STOCK OPTION/SAR GRANTS TABLE -- 1998 GRANTs
- ----------------------------------------------------------------------------------------------------------------------
     NAME                          NUMBER OF             PERCENT OF             EXERCISE OR              EXPIRATION
                                   SECURITIES               TOTAL                BASE PRICE                 DATE
                                   UNDERLYING            OPTION/SARS               ($/SH)
                                   OPTIONS/SARS          GRANTED TO
                                   GRANTED               EMPLOYEES
                                  OPTIONS/SARS            IN FISCAL
                                     GRANTED                YEAR
- --------------------------------------------------------------------------------------------------------------------------
<S>                                  <C>                  <C>                    <C>                           <C>
William G. Benton                    5,000                11.1%                  $  5.225                      2/10/2003
- --------------------------------------------------------------------------------------------------------------------------
Susan L. Christiansen                5,000                11.1%                  $  4.75                       2/10/2003
- --------------------------------------------------------------------------------------------------------------------------
G. L. Clark, Jr.                     5,000                11.1%                  $  4.75                       2/10/2003
- --------------------------------------------------------------------------------------------------------------------------
Sandra T. Walker                     3,000                 6.7%                  $  4.75                       2/10/2003
- --------------------------------------------------------------------------------------------------------------------------
Bernard T. Gawley                    5,000                11.1%                  $  4.75                       2/10/2003
- --------------------------------------------------------------------------------------------------------------------------
</TABLE>


                                       7
<PAGE>
<TABLE>
<CAPTION>

- --------------------------------------------------------------------------------------------------------------------------
                               III. AGGREGATE OPTION/SAR EXERCISES IN 1998 AND
                                   OPTION/SAR VALUES AS OF YEAR -END 1998
- --------------------------------------------------------------------------------------------------------------------------
    NAME                            SHARES                 VALUE                NUMBER OF                VALUE(1)
                                    ACQUIRED              REALIZED              UNEXERCISED                  OF
                                       ON                    ($)                SECURITIES             UNEXERCISED IN-
                                    EXERCISE                                    UNDERLYING              THE-MONEY
                                     (#)                                        OPTIONS/SARS            OPTIONS/SARS
                                                                                 AT FY-END               AT FY-END
                                                                                    (#)                     ($)
                                                                                EXERCISABLE/            EXERCISABLE/
                                                                               UNEXERCISABLE           UNEXERCISABLE
- --------------------------------------------------------------------------------------------------------------------------
<S>                                                                               <C>    <C>             <C>     <C>
William G. Benton                      -                      -                   57,579/0               $98,586/0
- --------------------------------------------------------------------------------------------------------------------------
Susan L. Christiansen                  -                      -                    5,000/0                  $0/0
- --------------------------------------------------------------------------------------------------------------------------
G. L. Clark, Jr.                       -                      -                   29,150/0               $45,281/0
- --------------------------------------------------------------------------------------------------------------------------
Sandra T. Walker                       -                      -                    3,000/0                  $0/0
- --------------------------------------------------------------------------------------------------------------------------
Bernard T. Gawley                      -                      -                    5,000/0                  $0/0
- --------------------------------------------------------------------------------------------------------------------------

  1   Value is based on closing price per share of the Common Stock on
       December 31, 1998.
   --------------------
</TABLE>

     EMPLOYMENT AGREEMENTS: Mr. Benton, Ms. Christiansen, Mr. Clark and Mr.
Gawley have employment agreements with the Company. The employment agreements
provide for base salaries with increases as authorized by the Board of
Directors. The Agreements are for terms of five years, with each day worked
being deemed to extend the term by an additional day.

     The agreements provide for the payment to each executive officer of a
lump-sum severance payment if the Company terminates such executive's employment
during the term of the agreements other than for cause, or if the employment is
terminated for certain reasons, including a change of control of the Company.
The lump-sum severance payment is equal to three times the amount of such
executive's average base salary for the previous 5 years. These three employment
agreements contain terms prohibiting solicitation of Company employees for 18
months after termination, non-disclosure of confidential information and return
of all Company documents.

     STOCK INCENTIVE PLAN: The Company's 1997 Stock Incentive Plan (the "Stock
Incentive Plan") was adopted by the Company's Board of Directors and approved by
the sole shareholder in January 1997. A total of 500,000 shares of Common Stock
have been reserved for issuance under the Stock Incentive Plan. Stock options,
stock appreciation rights, restricted stock and deferred stock may be granted
under the Stock Incentive Plan to key employees and directors or consultants of
the Company or a subsidiary. The Company granted 47,000 stock options to certain
employees at an exercise price ranging from $4.75 to $5.225, the market value of
the shares at the date of grant. The stock options are 100% vested and have a
five-year term. Warrants for 45,000 shares were issued with a four-year term, a
one-year vesting schedule and exercise prices ranging from $6.00 to $9.00 per
share. Warrants for 50,000 shares have a four- year term, one year vesting
schedule and an exercise price of $6.75 per share. All the warrants were issued
to third parties for services rendered. At December 31, 1998, a total of 142,000
stock options and warrants are outstanding, 1,400 common shares have been issued
and 356,600 shares are available for granting. At December 31, 1997, no grants
had been made.

     The Stock Incentive Plan will be administered by a Committee (the "Stock
Incentive Committee") consisting of at least two disinterested directors. The
Stock Incentive Plan requires that the members of the Stock Incentive Committee
be "disinterested persons" within the meaning of Rule 16b-3, as from time to
time amended, under the Securities Exchange Act of 1934, as amended (the
"Exchange Act"). The Stock Incentive Committee has the authority, within
limitations set forth in the Stock Incentive Plan, to establish rules and
regulations concerning the Stock Incentive Plan, to determine the persons to
whom options may be granted, the number of shares of Common Stock to be covered
by each 

                                       8
<PAGE>

option, and the terms and provisions of the option to be granted. In
addition, the Stock Incentive Committee has the authority, subject to the terms
of the Stock Incentive Plan, to determine the appropriate adjustments in the
terms of each outstanding option in the event of a change in the Company's
capital structure.


     Options granted under the Stock Incentive Plan may be either incentive
stock options ("ISO's") within the meaning of Section 422 of the Internal
Revenue Code of 1986, as amended ("Code"), or non-qualified stock options
("NQSOs"), as the Stock Incentive Committee may determine. The exercise price of
an option will be fixed by the Stock Incentive Committee on the date of grant,
except that (i) the exercise price of an ISO granted to any individual who owns
(directly or by attribution) shares of Common Stock possessing more than 10% of
the total combined voting power of all classes of outstanding stock of the
Company (a "10% Owner") must be at least equal to 110% of the fair market value
of the Common Stock on the date of grant and (ii) the exercise price of an ISO
granted to any individual other than a 10% Owner must be at least equal to the
fair market value of the Common Stock on the date of the grant. Any options
granted must expire within ten years from the date of grant (five years in the
case of an ISO granted to a 10% Owner). Shares subject to options granted under
the Stock Incentive Plan which expire, terminate or are canceled without having
been exercised in full become available again for option grants. No options
shall be granted under the Stock Incentive Plan more than ten years after the
adoption of the Stock Incentive Plan.

     Options are exercisable by the holder subject to terms fixed by the Stock
Incentive Committee. However, an option will be exercisable immediately upon the
happening of any of the following (but in no event during the six-month period
following the date of grant or subsequent to the expiration of the term of an
option): (i) the holder's retirement on or after attainment of age 65; (ii) the
holder's disability or death; or (iii) the occurrence of such special
circumstances or events as the Stock Incentive Committee determines merits
special consideration. Under the Stock Incentive Plan, a holder generally may
pay the exercise price in cash, by check, by delivery to the Company of shares
of Common Stock already owned by the holder or, in certain circumstances, in
shares issuable in connection with the options, or by such other method as the
Stock Incentive Committee may permit from time to time.

     Options granted under the Stock Incentive Plan will be non-transferable and
non-assignable; provided, however, that the estate of a deceased holder may
exercise any options held by the decedent. If an option holder terminates
employment or consultancy with the Company or service as a director of the
Company while holding an unexercised option, the option will terminate
immediately, but the option holder will have until the end of the 90th business
day following his or her termination of employment or service to exercise the
option. However, all options held by an option holder will terminate immediately
if the termination is for cause or voluntarily on the part of the employee.

     The Stock Incentive Plan may be terminated and may be modified or amended
by the Stock Incentive Committee or the Board of Directors at any time;
provided, however, that (i) no modification or amendment either increasing the
aggregate number of shares which may be issued under options or to any
individual, increasing materially the benefits accruing to participants under
the Stock Incentive Plan, or materially modifying the requirements as to
eligibility to receive options will be effective without shareholder approval of
such amendment and (ii) no such termination, modification or amendment of the
Stock Incentive Plan will alter or affect the terms of any then outstanding
options without the consent of the holders thereof.

          ADDITIONAL INFORMATION ABOUT DIRECTORS AND EXECUTIVE OFFICERS

     SECTION 16(A) REPORTING COMPLIANCE: The Company's directors and executive
officers file reports with the Securities and Exchange Commission and The Nasdaq
Stock Market indicating the number of shares of any class of Company equity
securities they owned when they became a director or executive officer and,
after that, any change in their ownership of Company equity securities. Copies
of any of these reports must also be provided to us. These reports are required
by Section 16(a) of the Securities Exchange Act of 1934. The Company has
reviewed the copies of the reports that we have received and written
representations from the individuals required to file the reports. Based on this
review, we believe that each of our independent directors has complied with
applicable reporting requirements for transactions in Company securities during
1998. The executive officers (Mr. Benton, Ms. Christiansen and Ms. Robinson) and
THE inadvertently filed late Forms 4 reporting the purchase by THE of an
aggregate of 1,700 shares (two transactions) and 16,600 shares (seven
transactions) of Common Stock in July and November, respectively. In addition,
Mr. Benton inadvertently filed a late Form 4 reporting the purchase of 2,500
shares of Common Stock in November.

     CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS: In July 1995, Grandfather
Mountain Limited Partnership, which owns a shopping center in Boone, North
Carolina, filed a Chapter 11 Reorganization under the Federal 

                                      9
<PAGE>

Bankruptcy Laws because both the anchor tenant, Roses Department Store, and the
lender, Mutual Savings and Loan Association, Morganton, North Carolina filed for
Reorganization. Benton Investment Company, a wholly owned subsidiary of THE, is
one of the two General Partners of Grandfather Mountain Limited Partnership. Mr.
Benton and Mr. Clark serve as Chief Executive Officer and President,
respectively, of Benton Investment Company.

     From time to time, the Company advances or borrows funds from THE or other
related entities. Note 2 to the financial statements for the year ended December
31, 1998 schedules those advances and repayments to and advances and repayments
from such related parties. These transactions have resulted in balances of
$233,616 due to the Company from affiliated partnerships, and $2,859,709 due to
the Company from THE and subsidiaries of THE. On September 30, 1997, the Company
issued 178,386 shares of preferred stock to the parent company in exchange for
the note payable to the parent in the amount of $891,930. The remaining amount
of $76,554 was reclassified to an account payable. The interest rate on this
note was 8.25% per annum and interest expense of $27,191 was accrued for the
nine months ended September 30, 1997. There was no interest income received from
related parties during the years ended December 31, 1998 and 1997. Accounts
payable to related parties bear no interest and have no scheduled repayment
terms.

     Beginning in May 1997, the Company entered into a month to month lease with
THE, its parent, for office space for THE's corporate headquarters with required
monthly rent payments of $2,700. In addition, RPM leases computer equipment from
THE, which requires monthly payments of $501.

     On June 30, 1997, the Company retired 477,778 shares of Common Stock,
leaving 1,800,000 shares outstanding on that date.

     The Company participates in a defined contribution savings incentive plan
covering substantially all of its and its subsidiaries' full time employees. The
policy of the Company and its subsidiaries is to provide a 50% matching
contribution to each employee participant for contributions up to the first 5%
of compensation. The Company's contributions for years ended December 31, 1998
and 1997 were $33,595 and $21,465, respectively.

     Management fee income for the years ended December 31, 1998 and 1997
includes $293,753 and $288,385, respectively, earned from partnerships, a
general partner of which is a beneficial shareholder of THE. At December 31,
1998 and 1997, $26,431 and $26,237, respectively, of such fees are included in
trade accounts receivable and $25,525 is included in accounts
receivable-affiliates at December 31, 1998. In addition, the Company was
reimbursed for payments made through its central payroll system for payroll and
related expenses, by partnerships which are related through common ownership, of
$591,450 and $550,946, respectively, for the years ended December 31, 1998 and
1997.

     In January, 1998, the Company formed a wholly-owned subsidiary, DSS
Funding, Inc. ("DSSF"), a North Carolina corporation, for the purpose of
securing permanent financing for the assisted living facilities which the
Company develops, as well as third party owners. The Company loaned DSSF
$250,000 secured by a non-interest bearing note and will provide working capital
for the subsidiary.
- -------------------------------------------------------------------------------
               PROPOSAL 2: APPOINTMENT OF INDEPENDENT ACCOUNTANTS

     The Board of Directors, upon recommendation of the Audit Committee, has
selected The Daniel Professional Group, Inc., 4400 Silas Creek Parkway, Suite
200, Winston-Salem, NC 27104, as the Company's independent accountants to
examine the financial statements of the Company and its subsidiaries for the
year ending December 31, 1999, and to perform other appropriate accounting
services. for 1998. A resolution will be presented to the meeting to ratify the
appointment. The affirmative vote of a majority of the number of votes entitled
to be cast by the Common Stock represented at the meeting is needed to ratify
the appointment. If the Shareholders do not ratify the appointment of The Daniel
Professional Group, Inc., the selection of independent accountants will be
reconsidered by the Board of Directors.

     The Daniel Professional Group, Inc. has served as the Company's independent
auditor since its inception in 1996 and has served as independent auditor for
THE since 1991. A representative of The Daniel Professional Group, Inc. will be
present at the meeting and will have the opportunity to make a statement if so
desired and available to answer questions.

                                       10
<PAGE>

     THE BOARD OF DIRECTORS RECOMMENDS THAT SHAREHOLDERS VOTE "FOR" THE
RATIFICATION OF THE APPOINTMENT OF THE DANIEL PROFESSIONAL GROUP, INC.
- ------------------------------------------------------------------------------
    PROPOSAL 3:    APPROVAL OF ISSUANCE OF SERIES B PREFERRED STOCK AND
                   ADDITIONAL SHARES OF COMMON STOCK UPON CONVERSION OF
                   THE SERIES B PREFERRED STOCK


     On March 15, 1999, the Board of Directors Classified 3,000 shares of the
Company's authorized but as yet undesignated capital as 12% Series B Cumulative
Convertible Preferred Stock (the "Series B Shares"). As of April __ , 1999, the
Company entered into a Securities Purchase Agreement (the "Series B Agreement")
with certain investors and issued 1,500 of the Series B Shares in a private
placement and agreed to issue up to 1,000 additional Series B Shares during
1999. The Series B Shares have a stated value of $2,000 per share but no par
value. The gross proceeds of the offering of all 2,500 Series B Shares will be
$5,000,000, before deducting expenses. The Company will use the net proceeds of
the sale of the Series B Shares to develop assisted living and senior housing
residences.


     The Series B Shares are immediately convertible to shares of Common Stock
at $4.00 per share until December __, 1999 and at the lower of $4.00 per share
or the lowest closing bid price of the Company's Common Stock during the 30
trading days preceding the date of conversion (the "Look Back Period");
provided, however, each of the investors has agreed that in no event shall it be
permitted to convert any Series B Shares in excess of the number of such shares
upon the conversion of which when added to any shares of Common Stock then owned
by such investor would exceed 9.99% of the number of shares of the Company's
Common Stock then issued and outstanding. Prior to conversion into Common Stock,
the holders of the Series B Shares have no voting rights. The Series B Agreement
prohibits the purchasers, and any of their affiliates, from engaging in shorting
transactions with respect to the Company's Common Stock at any time the Common
Stock is trading below $8.00 per share. The Company has agreed to use its best
efforts to register the Series B Shares and the underlying shares of Common
Stock by October __, 1999. Attached to this Proxy Statement as Exhibit A are the
Articles of Amendment to the Company's Articles of Incorporation which contain
the complete designation, powers, preferences and rights of the Series B Shares.

     The conversion price for the Series B Shares could be less than the greater
of the current book or market value of the Common Stock on the date of
conversion if the Common Stock has been subject to a lower closing bid price
during the Look Back Period and/or the Common Stock is trading at greater than
$4.00 per share. Under such circumstances, The Nasdaq Stock Market, Inc.'s
Marketplace Rules require shareholder approval for the issuance of any Common
Stock in excess of 20% of the Common Stock outstanding (the "Excess Shares")
immediately prior to the conversion. If all 2,500 Series B Shares were converted
at $4.00 per share, a total of 1,250,000 new shares of Common Stock would be
issued, representing 37.9% of the Common Stock outstanding as of March 26, 1999.
Accordingly, the full conversion of the Series B Shares into shares of Common
Stock would result in substantial dilution to the current holders of the Common
Stock. If the conversion price is reduced below $4.00 per share pursuant to the
provisions of the Look Back Period, the level of such dilution would increase. A
resolution will be presented to the meeting to consent to issuance of the Common
Stock underlying the conversion rights of the Series B Shares. The affirmative
vote of a majority of the number of votes entitled to be cast by the Common
Stock represented at the meeting is needed to approve the issuance of the Excess
Shares.

     THE BOARD OF DIRECTORS RECOMMENDS THAT SHAREHOLDERS VOTE "FOR" THE APPROVAL
OF THE ISSUANCE OF THE SERIES B SHARES AND THE ISSUANCE OF THE UNDERLYING SHARES
OF COMMON STOCK UPON CONVERSION OF THE SERIES B SHARES.

                                       11
<PAGE>

        SHAREHOLDER PROPOSALS AND NOMINATIONS FOR THE 2000 ANNUAL MEETING

     Shareholder proposals to be included in the Proxy Statement for our next
annual meeting of Shareholders must be received by the Company's Secretary not
later than November 15, 1999. In addition, a proposal must meet all other
requirements of the Securities and Exchange Commission, North Carolina corporate
law and the Company's By-laws. A copy of the Company's By-laws may be obtained
from the Secretary.

                                 By Order of the Board of Directors

                                 WILLIAM G. BENTON, Chairman

April 13, 1999

                                       12
<PAGE>


                                    EXHIBIT A

                              ARTICLES OF AMENDMENT
          INCORPORATING CERTIFICATE OF DESIGNATION, POWERS, PREFERENCES
       AND RIGHTS OF PREFERRED STOCK OF DIVERSIFIED SENIOR SERVICES, INC.
      TO BE DESIGNATED 12% SERIES B CUMULATIVE CONVERTIBLE PREFERRED STOCK


                                      A-1

<PAGE>


                             STATE OF NORTH CAROLINA
                      DEPARTMENT OF THE SECRETARY OF STATE

                              ARTICLES OF AMENDMENT
                              BUSINESS CORPORATION

Pursuant to ss.55-10-06 of the General Statutes of North Carolina, the
undersigned corporation hereby submits the following Articles of Amendment for
the purposes of amending its Articles of Incorporation.

1.   The name of the corporation is: DIVERSIFIED SENIOR SERVICES, INC.

2.   The text of each amendment adopted is as follows (STATE BELOW OR ATTACH):

     SEE EXHIBIT "A" ATTACHED HERETO AND MADE A PART HEREOF


3.   If an amendment provides for an exchange, reclassification, or cancellation
     of issued shares, provisions for implementing the amendment, if not
     contained in the amendment itself, are as follows:

     N/A

4.   The date of adoption of each amendment was as follows: March 15, 1999

5.   (Check either a, b, c, or d, whichever is applicable)

     a. The amendment(s) was (were) duly adopted by the incorporators prior to
     the issuance of shares.

     b. The amendment(s) was (were) duly adopted by the board or directors prior
     to the issuance of shares.

     c. X The amendment(s) was (were) duly adopted by the board or directors
     without shareholder action as shareholder action was not required because
     (SET FORTH A BRIEF EXPLANATION OF WHY SHAREHOLDER ACTION WAS NOT REQUIRED)
     THE ARTICLES OF INCORPORATION OF THE COMPANY AUTHORIZE THE DIRECTORS SO TO
     ACT.

     d. The amendment(s) was (were) approved by shareholder action, and such
     shareholder approval was obtained as required by Chapter 55 of the North
     Carolina General Statutes.

                                      A-2
<PAGE>


                              ARTICLES OF AMENDMENT
                                     Page 2

     6. These articles will be effective upon filing, unless a delayed time and
     date is specified:

- -------------------------------------------------------------------------------

This the 19th day of March, 1999.


                                       DIVERSIFIED SENIOR SERVICES, INC.
                                       -------------------------------------
                                           Name Of Corporation

                                        /S/ SUSAN L. CHRISTIANSEN
                                       -------------------------------------
                                              Signature

                                        SUSAN L. CHRISTIANSEN, PRESIDENT
                                       -------------------------------------
                                            Type or Print name and Title





Notes:
1.     Filing fee is $50. This document and one exact or conformed copy of these
       articles must be filed with the Secretary of State.

(REVISED MAY 1998)


                                      A-3

<PAGE>


                       CERTIFICATE OF DESIGNATION, POWERS,
                      PREFERENCES AND RIGHTS OF THE SERIES
                                       OF
                                 PREFERRED STOCK
                                       OF
                        DIVERSIFIED SENIOR SERVICES, INC.
                                TO BE DESIGNATED
               12% SERIES B CUMULATIVE CONVERTIBLE PREFERRED STOCK


     Pursuant to Section 55-6-02 of the North Carolina Business Corporation Act,
we, the undersigned, Susan L. Christiansen and Joanne Ragan, being respectively
the President and the Secretary of Diversified Senior Services, Inc. (the
"COMPANY"), a Company organized and existing under the North Carolina Business
Corporation Act, DO HEREBY CERTIFY that the following resolution was duly
adopted by the Board of Directors of the Company by unanimous written consent,
and that said resolution has not been rescinded or amended and is in full force
and effect at the date hereof:

     RESOLVED, that, pursuant to authority expressly granted to and vested in
the Board of Directors by the provisions of the Articles of Incorporation, as
amended to date, the Board of Directors hereby creates a series of a series of
Preferred Stock of the Company, no par value per share and a stated value of
$2,000 per share, to be designated "12% Series B Cumulative Convertible
Preferred Stock" and to consist of Three Thousand (3,000) shares, and hereby
fixes the powers, designations, preferences and relative, participating,
optional and other rights of the shares of such series, and the qualifications,
limitations, or restrictions thereof (in addition to those provisions set forth
in the Articles of Incorporation, as amended, which are applicable to the 12%
Series B Cumulative Convertible Preferred Stock), as follows:

     Section 1. DESIGNATION, AMOUNT, PAR VALUE, STATED VALUE AND RANK. The
series of Preferred stock shall be designated as 12% Series B Cumulative
Convertible Preferred Stock (the "SERIES B PREFERRED STOCK"), and the number of
shares so designated shall be 3,000 (which shall not be subject to increase
without the consent of the holders of the Series B Preferred Stock ("HOLDERS")).
Each share of Series B Preferred Stock shall have a no par value per share and a
stated value of $2000 per share (the "STATED VALUE").

     The Series B Preferred Stock shall rank senior to the Junior Securities (as
defined below) and all other series of preferred stock of the Company issued and
outstanding on the Original Issue Date as to distributions and upon liquidation,
dissolution or winding up.

                              SECTION 2. DIVIDENDS.

          (a) AMOUNT OF DIVIDENDS. The holders of Series B Preferred Stock shall
be entitled to receive, in preference to the holders of Common Stock or any
other Junior Securities, cumulative annual dividends at the annual rate of 12%
of the Stated Value in cash for each share of Series B Preferred Stock held.
Such dividends shall be payable as and when declared by the Board of Directors
out of the assets of the Company legally available for payment thereof.
Dividends shall be paid in cash. Dividends payable to holders of Series B
Preferred Stock, as aforesaid, whether or not declared by the Board of
Directors, shall accrue from and after the date of original issuance of the
Series B Preferred Stock and shall be paid semi-annually in arrears on the first
business day of January and July in each year (each, a "Dividend Date"),
commencing on July 1, 1999. Dividends will be payable to holders of record as
they appear on the stock books of the Company on the record date, which will be
the December 15 or June 15, as the case may be, before the related Dividend
Date.

          (b) PAYMENT OF DIVIDENDS ON COMMON STOCK AND JUNIOR SECURITIES. No
cash dividends may be paid, or funds set apart for payment, on shares of any
class of Junior Securities until all accrued dividends on the Series B Preferred
Stock have been paid in full or declared and funds set apart for payment thereof
in full. Additionally, the Company shall not declare or make any dividend or
distribution with respect to Common Stock, other than regular cash dividends or
dividends payable solely in shares of Common Stock, unless each holder of Series
B Preferred Stock concurrently receives dividends or distributions equal in
amount and in the same kind of property (whether cash, securities or other
property) as such holder would be entitled to receive if all of the outstanding
Series B Preferred Stock were converted into Common Stock as of the record date
of such dividend or distribution with respect to Common Stock. As used herein,
the term "regular cash dividends" shall mean any cash dividend publicly
characterized by the Board of Directors at the time of its declaration as a
regular dividend, whether payable on a quarterly, semi-annual or annual basis.

                                      A-4
<PAGE>


          Section 3. JUNIOR SECURITIES. So long as any Series B Preferred Stock
shall remain outstanding, neither the Company nor any subsidiary thereof shall
redeem, purchase or otherwise acquire otherwise than upon conversion or exchange
directly or indirectly any Junior Securities, nor shall the Company directly or
indirectly pay or declare any dividend or make any distribution (other than a
dividend or distribution described in Section 6) upon, nor shall any
distribution be made in respect of, any Junior Securities, nor shall any monies
be set aside for or applied to the purchase or redemption (through a sinking
fund or otherwise) of any Junior Securities.

          SECTION 4. VOTING RIGHTS. THE HOLDERS OF SERIES B PREFERRED STOCK
SHALL HAVE NO RIGHT TO VOTE, EXCEPT AS OTHERWISE REQUIRED BY NORTH CAROLINA LAW.
HOWEVER, SO LONG AS ANY SHARES OF SERIES B PREFERRED STOCK ARE OUTSTANDING, THE
COMPANY SHALL NOT AND SHALL CAUSE ITS SUBSIDIARIES NOT TO, WITHOUT THE WRITTEN
CONSENT OF THE HOLDERS OF 66 2/3% OF THE SHARES OF THE SERIES B PREFERRED STOCK
THEN OUTSTANDING, (A) AMEND, ALTER OR CHANGE THE PREFERENCES OR RIGHTS OF ANY
SERIES OR CLASS OF CAPITAL STOCK OF THE COMPANY (INCLUDING THE SERIES B
PREFERRED STOCK) OR THE QUALIFICATIONS, LIMITATIONS OR RESTRICTIONS THEREOF IF
SUCH AMENDMENT, ALTERATION OR CHANGE ADVERSELY AFFECTS THE POWERS, PREFERENCES
OR RIGHTS GIVEN TO THE SERIES B PREFERRED STOCK, (B) ALTER OR AMEND THIS
CERTIFICATE OF DESIGNATION, (C) AUTHORIZE OR CREATE ANY CLASS OR SERIES OF ANY
CLASS OF CAPITAL STOCK RANKING AS TO DISTRIBUTION OF ASSETS UPON A LIQUIDATION
(AS DEFINED IN SECTION 5) OR OTHERWISE SENIOR TO THE SERIES B PREFERRED STOCK,
(D) AMEND ITS ARTICLES OF INCORPORATION, BYLAWS OR OTHER CHARTER DOCUMENTS SO AS
TO AFFECT ADVERSELY ANY RIGHTS OF ANY HOLDERS, (E) INCREASE THE AUTHORIZED
NUMBER OF SHARES OF SERIES B PREFERRED STOCK, AND (F) ENTER INTO ANY AGREEMENT
WITH RESPECT TO THE FOREGOING.

          Section 5. LIQUIDATION. Upon any liquidation, dissolution or
winding-up of the Company, whether voluntary or involuntary (a "LIQUIDATION"),
the Holders shall be entitled to receive out of the assets of the Company,
whether such assets are capital or surplus, for each share of Series B Preferred
Stock an amount equal to the Stated Value before any distribution or payment
shall be made to the holders of any Junior Securities, and if the assets of the
Company shall be insufficient to pay in full such amounts, then the entire
assets to be distributed to the holders of Series B Preferred Stock shall be
distributed among the holders of Series B Preferred Stock and the holders of all
securities ranking PARI PASSU to the Series B Preferred Stock ratably in
accordance with the respective amounts that would be payable on such shares if
all amounts payable thereon were paid in full. A sale, conveyance or disposition
of all or substantially all of the assets of the Company or the effectuation by
the Company of a transaction or series of related transactions in which more
than 50% of the voting power of the Company is disposed of, or a consolidation
or merger of the Company with or into any other company or companies shall not
be treated as a Liquidation, but instead shall be subject to the provisions of
Section 6(c)(ii). The Company shall mail written notice of any such Liquidation,
not less than 45 days prior to the payment date stated therein, to each record
holder of Series B Preferred Stock.

                                      A-5
<PAGE>


          Section 6. CONVERSION.

          (a) (i) Each share of Series B Preferred Stock shall be convertible
into shares of Common Stock (subject to Section 6(a)(ii) and Section 6(a)(iii))
at the Conversion Ratio (as defined in Section 9) at the option of the Holder in
whole or in part at any time after the Original Issue Date. The Holders shall
effect conversions by surrendering the certificate or certificates representing
the shares of Series B Preferred Stock to be converted to the Company, together
with the form of conversion notice attached hereto as EXHIBIT A (the "CONVERSION
NOTICE"). Each Conversion Notice shall specify the number of shares of Series B
Preferred Stock to be converted. The date on which such conversion is to be
effected shall be the date the Holder delivers such Conversion Notice by
facsimile (the "CONVERSION DATE"). Subject to Sections 6(a)(ii) and 6(b) hereof,
each Conversion Notice, once given, shall be irrevocable. If the Holder is
converting less than all shares of Series B Preferred Stock represented by the
certificate or certificates tendered by the Holder with the Conversion Notice,
or if a conversion hereunder cannot be effected in full for any reason, the
Company shall promptly deliver to such Holder (in the manner and within the time
set forth in Section 6(b)) a certificate for such number of shares as have not
been converted.

               (ii) If on the Conversion Date applicable to any conversion, (A)
          the Common Stock is then listed for trading on the Nasdaq National
          Market, the New York Stock Exchange, the American Stock Exchange or
          The Nasdaq Small Cap Market, (B) the Conversion Price then in effect
          is such that the aggregate number of shares of Common Stock that would
          then be issuable upon conversion of all outstanding shares of Series B
          Preferred Stock, together with any shares of Common Stock previously
          issued upon conversion of Series B Preferred Stock, would equal or
          exceed 20% of the number of shares of Common Stock outstanding on the
          Original Issue Date (the "ISSUABLE MAXIMUM"), and (C) the Company has
          not previously obtained (or attempted pursuant to clause (1) of this
          subsection to obtain) Shareholder Approval (as defined below), then
          the Company shall issue to any Holder so requesting conversion of
          Series B Preferred Stock its pro rata portion of the Issuable Maximum
          in the same ratio that the number of shares of Series B Preferred
          Stock held by any such Holder bears to all shares of Series B
          Preferred Stock then outstanding and, with respect to any shares of
          Common Stock that otherwise would have been issuable to such Holder in
          respect of the Conversion Notice at issue in excess of the Issuable
          Maximum, the Company shall at the Holder's request, (1) as promptly as
          possible but in no event later than 45 days after such Conversion
          Date, convene a meeting of the holders of the Common Stock and use its
          best efforts to obtain the Shareholder Approval or a waiver of such
          approval from The Nasdaq Stock Market or the appropriate exchange, and
          (2) as promptly as possible from time to time, after a written request
          by the Holder, issue shares of Common Stock at a Conversion Price
          equal to the Per Share Market Value on the Trading Day immediately
          preceding the date of such request for all or a portion of the shares
          of Series B Preferred Stock held by such Holder as would cause the
          number of shares of Common Stock issuable upon such conversion to
          exceed the Issuable Maximum. "SHAREHOLDER APPROVAL" means the approval
          by a majority of the total votes cast on the proposal, in person or by
          proxy, at a meeting of the shareholders of the Company held in
          accordance with the Company's Articles of Incorporation and bylaws, of
          the issuance by the Company of shares of Common Stock exceeding the
          Issuable Maximum as a consequence of the conversion of Series B
          Preferred Stock into Common Stock at a price less than the greater of
          the book or market value on the Original Issue Date as and to the
          extent required pursuant to Rule 4460(i) or Rule 4310(c)(25) of The
          Nasdaq Stock Market, Inc.'s Marketplace Rules (or any successor or
          replacement provision thereof).

               (iii) In no event shall a Holder be permitted to convert any
          shares of Series B Preferred Stock in excess of the number of such
          shares upon the conversion of which, (x) the number of shares of
          Common Stock owned by such Holder (other than shares of Common Stock
          issuable upon conversion of shares of Series B Preferred Stock) plus
          (y) the number of shares of Common Stock issuable upon such conversion
          of such shares of Series B Preferred Stock, would be equal to or
          exceed (z) 9.999% of the number of shares of Common Stock then issued
          and outstanding, including shares issuable on conversion of the Series
          B Preferred Stock held by such Holder after application of this
          Section 6(a)(iii). As used herein, beneficial ownership shall be
          determined in accordance with Section 13(d) of the Exchange Act and
          the rules and regulations thereunder. To the extent that the
          limitation contained in this Section 6(a)(iii) applies, the
          determination of whether shares of Series B Preferred Stock are
          convertible (in relation to other securities owned by a Holder) and of
          which shares of Series B Preferred Stock are convertible shall be in
          the sole discretion of such Holder, and the submission of shares of
          Series B Preferred Stock for conversion shall be deemed to be such
          Holder's determination of whether such shares of Series B Preferred
          Stock are convertible (in relation to other securities owned by a
          Holder) and of which shares of Series B Preferred Stock are
          convertible, in each case subject to such aggregate percentage
          limitation, and the Company shall have no obligation to verify or
          confirm the accuracy of such determination. Nothing contained herein
          shall be deemed to restrict the right of a Holder to convert such
          shares of Series B Preferred Stock at such time as such conversion
          will not violate the provisions of this paragraph. The provisions of
          this Section 6(a)(iii) may be waived by a Holder of Series B Preferred
          Stock as to itself (and solely as to itself) upon not less than 75
          days prior notice to the Company, and the provisions of this Section
          6(a)(iii) shall continue to apply until such 75th day (or later, if
          stated in the notice of waiver). No conversion in violation of this
          paragraph but otherwise in accordance with this Certificate of
          Designation shall affect the status of the securities issued upon such
          conversion as validly issued, fully-paid and nonassessable.

                                      A-6
<PAGE>


          (b) (i) Not later than seven (7) Trading Days after any Conversion
Date, the Company will deliver to the applicable Holder by express courier (A) a
certificate or certificates which shall be free of restrictive legends and
trading restrictions (other than those required by SECTION 3.1(B) of the
Purchase Agreement) representing the number of shares of Common Stock being
acquired upon the conversion of shares of Series B Preferred Stock (subject to
reduction pursuant to Section 6(a)(ii) and Section 6(a)(iii)), and (B) one or
more certificates representing the number of shares of Series B Preferred Stock
not converted. If in the case of any Conversion Notice such certificate or
certificates are not delivered to or as directed by the applicable Holder by the
seventh Trading Day after the Conversion Date (the "DELIVERY DATE"), the holder
shall be entitled by written notice to the Company at any time on or before its
receipt of such certificate or certificates thereafter, to rescind such
conversion, in which event the Company shall immediately return the certificates
representing the shares of Series B Preferred Stock tendered for conversion,
whereupon the Company and the Holder shall each be restored to their respective
positions immediately prior to the delivery of such notice of revocation, except
that any amounts described in Sections 6(b)(ii) and (iii) shall be payable
through the date notice of rescission is given to the Company.

               (ii) The Company understands that a delay in the delivery of the
          shares of Common Stock upon conversion of shares of Series B Preferred
          Stock and failure to deliver certificates representing the unconverted
          shares of Series B Preferred Stock beyond the Delivery Date could
          result in economic loss to the Holder. If the Company fails to deliver
          to the Holder such certificate or certificates pursuant to this
          Section hereunder by the Delivery Date, the Company shall pay to such
          Holder, in cash, an amount per Trading Day for each Trading Day until
          the earlier of the date such certificates are delivered or the date
          the conversion is rescinded pursuant to Section 6(b)(i) above,
          together with interest on such amount at a rate of 15% per annum,
          accruing until such amount and any accrued interest thereon is paid in
          full, equal to (i) 1% of the Stated Value of the shares of Series B
          Preferred Stock requested to be converted for the first five Trading
          Days after the Delivery Date and (ii) 2% of the Stated Value of the
          shares of Series B Preferred Stock requested to be converted for each
          Trading Day thereafter (which amounts shall be paid as liquidated
          damages and not as a penalty). Nothing herein shall limit a Holder's
          right to pursue actual damages for the Company's failure to deliver
          certificates representing shares of Common Stock upon conversion
          within the period specified herein (including, without limitation,
          damages relating to any purchase of shares of Common Stock by such
          Holder to make delivery on a sale effected in anticipation of
          receiving certificates representing shares of Common Stock upon
          conversion, as provided in Section 6(b)(iii) below), and such Holder
          shall have the right to pursue all remedies available to it at law or
          in equity (including, without limitation, a decree of specific
          performance and/or injunctive relief).

               (iii) In addition to any other rights available to the Holder, if
          the Company fails to deliver to the Holder such certificate or
          certificates pursuant to Section 6(b)(i) by the Delivery Date and if
          after the Delivery Date the Holder purchases (in an open market
          transaction or otherwise) shares of Common Stock to deliver in
          satisfaction of a sale by such Holder of the Underlying Shares which
          the Holder anticipated receiving upon such conversion (a "BUY-IN"),
          then the Company shall pay in cash to the Holder (in addition to any
          remedies available to or elected by the Holder) the amount by which
          (A) the Holder's total purchase price (including brokerage
          commissions, if any) for the shares of Common Stock so purchased
          exceeds (B) the aggregate Stated Value of the shares of Series B
          Preferred Stock for which such conversion was not timely honored,
          together with interest thereon at a rate of 15% per annum, accruing
          until such amount and any accrued interest thereon is paid in full
          (which amount shall be paid as liquidated damages and not as a
          penalty). For example, if the Holder purchases shares of Common Stock
          having a total purchase price of $11,000 to cover a Buy-In with
          respect to an attempted conversion of $10,000 aggregate Stated Value
          of the shares of Series B Preferred Stock, the Company shall be
          required to pay the Holder $1,000, plus interest. The Holder shall
          provide the Company written notice indicating the amounts payable to
          the Holder in respect of the Buy-In.

                                      A-7
<PAGE>


         (c) (i) Prior to December 14, 1999, the conversion price for each share
of Series B Preferred Stock (the "CONVERSION PRICE") in effect on any Conversion
Date shall be $4.00. On and after December 14, 1999, the Conversion Price for
each share of Series B Preferred Stock in effect on any Conversion Date shall be
the lesser of (A) $4.00 and (B) an the Per Share Market Value for the Trading
Day having the lowest Per Share Market Value during the thirty Trading Days
prior to the Conversion Date, except that if during any period (a "BLACK-OUT
PERIOD"), a Holder is unable to trade any Common Stock issued or issuable upon
conversion of Series B Preferred Stock immediately due to the postponement of
filing or delay or suspension of effectiveness of a registration statement or
because the Company has otherwise informed such Holder that an existing
prospectus cannot be used at that time in the sale or transfer of such Common
Stock, such Holder shall have the option but not the obligation on any
Conversion Date within ten Trading Days following the expiration of the
Black-out Period of using the Conversion Price applicable on such Conversion
Date or any Conversion Price selected by such Holder that would have been
applicable had such Conversion Date been at any earlier time during the
Black-out Period or within the ten Trading Days thereafter.

               (ii) In case the Company after the Original Issue Date shall do
          any of the following (each, a "TRIGGERING Event") (a) consolidate with
          or merge into any other person and the Company shall not be the
          continuing or surviving Company of such consolidation or merger, or
          (b) permit any other person to consolidate with or merge into the
          Company and the Company shall be the continuing or surviving person
          but, in connection with such consolidation or merger, any capital
          stock of the Company shall be changed into or exchanged for securities
          of any other person or cash or any other property, or (c) transfer all
          or substantially all of its properties or assets to any other person,
          or (d) effect a capital reorganization or reclassification of its
          capital stock, the holders of the Series B Preferred Stock then
          outstanding shall have the right thereafter to convert such shares
          only into the shares of stock and other securities, cash and property
          receivable upon or deemed to be held by holders of Common Stock
          following such Triggering Event, and the holders of the Series B
          Preferred Stock shall be entitled upon such event to receive such
          amount of securities, cash or property as the shares of the Common
          Stock of the Company into which such shares of Series B Preferred
          Stock could have been converted immediately prior to such Triggering
          Event would have been entitled. The terms of any such Triggering Event
          shall include such terms so as to continue to give to the holder of
          Series B Preferred Stock the right to receive the securities, cash or
          property set forth in this Section 6(c)(ii) upon any conversion
          following such Triggering Event. This provision shall similarly apply
          to successive Triggering Events.

               (iii) If:

                    A.   the Company shall declare a dividend (or any other
                         distribution) on its Common Stock; or

                    B.   the Company shall declare a special nonrecurring cash
                         dividend on or a redemption of its Common Stock; or

                    C.   the Company shall authorize the granting to all holders
                         of the Common Stock rights or warrants to subscribe for
                         or purchase any shares of capital stock of any class or
                         of any rights; or

                                      A-8
<PAGE>

                    D.   the approval of any shareholders of the Company shall
                         be required in connection with any Triggering Event; or

                    E.   the Company shall authorize the voluntary or
                         involuntary dissolution, liquidation or winding up of
                         the affairs of the Company;

then the Company shall cause to be filed at each office or agency maintained for
the purpose of conversion of Series B Preferred Stock, and shall cause to be
mailed to the Holders of Series B Preferred Stock at their last addresses as
they shall appear upon the stock books of the Company, at least 30 calendar days
prior to the applicable record or effective date hereinafter specified, a notice
stating (x) the date on which a record is to be taken for the purpose of such
dividend, distribution, redemption, rights or warrants, or if a record is not to
be taken, the date as of which the holders of Common Stock of record to be
entitled to such dividend, distributions, redemption, rights or warrants are to
be determined or (y) the date on which such reclassification, consolidation,
merger, sale, transfer or share exchange is expected to become effective or
close, and the date as of which it is expected that holders of Common Stock of
record shall be entitled to exchange their shares of Common Stock for
securities, cash or other property deliverable upon such reclassification,
consolidation, merger, sale, transfer or share exchange; PROVIDED, HOWEVER, that
the failure to mail such notice or any defect therein or in the mailing thereof
shall not affect the validity of the corporate action required to be specified
in such notice. Holders are entitled to convert shares of Series B Preferred
Stock during the 30-day period commencing the date of such notice to the
effective date of the event triggering such notice.

          (d) The Company covenants that it will at all times reserve and keep
available out of its authorized and unissued Common Stock solely for the purpose
of issuance upon conversion of Series B Preferred Stock free from preemptive
rights or any other actual contingent purchase rights of persons other than the
holders of Series B Preferred Stock, not less than such number of shares of
Common Stock as shall (subject to any additional requirements of the Company as
to reservation of such shares set forth in the Purchase Agreement) be issuable
(taking into account the adjustments and restrictions of Section 6(c)) upon the
conversion of all outstanding shares of Series B Preferred Stock. The Company
covenants that all shares of Common Stock that shall be so issuable shall, upon
issue, be duly and validly authorized, issued and fully paid, nonassessable and
freely tradable.

          (e) Upon a conversion hereunder the Company shall not be required to
issue stock certificates representing fractions of shares of Common Stock, but
may if otherwise permitted, make a cash payment in respect of any final fraction
of a share based on the Per Share Market Value at such time. If the Company
elects not, or is unable, to make such a cash payment, the holder of a share of
Series B Preferred Stock shall be entitled to receive, in lieu of the final
fraction of a share, one whole share of Common Stock.

          (f) The issuance of certificates for shares of Common Stock on
conversion of Series B Preferred Stock shall be made without charge to the
holders thereof for any documentary stamp or similar taxes that may be payable
in respect of the issue or delivery of such certificate.

          (g) Shares of Series B Preferred Stock converted into Common Stock
shall be canceled and shall have the status of authorized but unissued shares of
undesignated preferred stock.

          (h) Any and all notices or other communications or deliveries to be
provided by the holders of the Series B Preferred Stock hereunder, including,
without limitation, any Conversion Notice, shall be in writing and delivered
personally, by facsimile or sent by a nationally recognized overnight courier
service, addressed to the attention of the President and to the Secretary of the
Company at the facsimile telephone number or address of the principal place of
business of the Company as set forth in the Purchase Agreement. Any and all
notices or other communications or deliveries to be provided by the Company
hereunder shall be in writing and delivered personally, by facsimile or sent by
a nationally recognized overnight courier service, addressed to each Holder of
Series B Preferred Stock at the facsimile telephone number or address of such
holder appearing on the books of the Company, or if no such facsimile telephone
number or address appears, at the principal place of business of the Holder. Any
notice or other communication or deliveries hereunder shall be deemed given and
effective on the earlier of (i) the date of transmission, if such notice or
communication is delivered via facsimile at the facsimile telephone number
specified in this Section prior to 5:00 p.m., New York City time, (ii) the date
after the date of transmission, if such notice or communication is delivered via
facsimile at the facsimile telephone number specified in this Section later than
5:00 p.m., New York City time, on any date and earlier than 11:59 p.m., New York
City time, on such date, (iii) receipt, if sent by a nationally recognized
overnight courier service, or (iv) actual receipt by the party to whom such
notice is required to be given.

                                      A-9
<PAGE>


          (i) In the event a Holder shall elect to convert any shares of Series
B Preferred Stock as provided herein, the Company cannot refuse conversion based
on any claim that such Holder or any one associated or affiliated with such
Holder has been engaged in any violation of law, unless, an injunction from a
court or regulatory body, on notice, restraining and or adjoining conversion of
all or of said shares of Series B Preferred Stock shall have issued and the
Company posts a surety bond for the benefit of such Holder in the amount of the
difference between the Conversion Price and the Per Share Market Value on the
Trading Day preceding the date of the attempted conversion multiplied by the
number of shares of Series B Preferred Stock sought to be converted, which bond
shall remain in effect until the completion of arbitration/litigation of the
dispute and the proceeds of which shall be payable to such Holder in the event
it obtains judgment. Any Holder which becomes subject to an injunction of the
type described in the preceding sentence shall notify the Company of such within
one day of becoming aware of such injunction.

          Section 7. OPTIONAL REDEMPTION.

               (a) REDEMPTION RIGHT. The Company shall have the right to redeem
the outstanding Series B Preferred Stock, in whole or in part, at any time and
from time to time, from and after the first day on which Per Share Market Value
exceeds $8.00 by paying to the holders thereof in cash 100% of the Stated Value,
together with all accrued and unpaid dividends thereon through the Redemption
Date (as defined in below).

               (b) NOTICE OF REDEMPTION. If any shares of Series B Preferred
Stock are to be redeemed pursuant to Section 7(a) hereof, notice thereof (the
"Redemption Notice") shall be sent at least 30 and not more than 60 days prior
to the date fixed for redemption (the "Redemption Date") to each holder of
record whose Series B Preferred Stock is to be redeemed, by first class mail,
postage pre-paid, to such holder at such holder's address as the same shall
appear on the books of the Company. The Redemption Notice shall state (a) the
Redemption Date, (b) the redemption price, (c) the then current Conversion Rate,
(d) that the shares called for redemption may be converted at any time before
the close of business on the business day preceding the Redemption Date, (e)
that holders who want to convert shares of Series B Preferred Stock must satisfy
the requirements of Section 6(a) hereof, (f) the place at which certificates for
shares of Series B Preferred Stock called for redemption must be surrendered to
collect the redemption price, (g) that dividends on shares of Series B Preferred
Stock called for redemption cease to accrue at the close of the last day of
business prior to the Redemption Date and (h) the Section of this Certificate of
Designation, Powers, Preferences and Rights pursuant to which they are to be
redeemed.

               (c) PARTIAL REDEMPTION. If less than all of the outstanding
shares of Series B Preferred Stock are to be redeemed, the shares to be redeemed
shall be determined PRO RATA or by lot in a manner fixed by the Board of
Directors. On or after the Redemption Date, each holder of shares of Series B
Preferred Stock that were called for redemption shall present and surrender the
certificate or certificates for such shares to the Company at the place
designated in the Redemption Notice and thereupon the redemption price of such
shares shall be paid to, or to the order of, the person whose name appears on
such certificate or certificates as the owner thereof. From and after the
Redemption Date, unless the Company shall default in the payment of redemption
price pursuant to the Redemption Notice, all dividends on the Series B Preferred
Stock shall cease to accrue and all rights of the holders thereof as
stockholders of the Company, except the right to receive the redemption price
(but without interest thereon), shall cease and terminate. Any and all shares of
Series B Preferred Stock redeemed, purchased or otherwise acquired by the
Company thereafter shall be cancelled and returned to the status of authorized
and unissued Preferred Stock.

               (d) TRANSFER BOOKS. To facilitate the redemption of any shares of
Series B Preferred Stock, the Board of Directors is authorized to cause the
transfer books for such Series B Preferred Stock to be closed as to the shares
to be redeemed, unless the rules of any national securities exchange or
automated quotation system on which the Series B Preferred Stock may be listed
or quoted prohibit the closing of such transfer books.

                                      A-10
<PAGE>


          Section 8. NO PREEMPTIVE RIGHTS. No holder of Series B Preferred Stock
shall have any preemptive or preferential right of subscription to any shares of
stock of the Company, or to options, warrants or other interests therein or
therefor, or to any obligations convertible into stock of the Company, issued or
sold, or any right of subscription to any thereof other than such, if any, as
the Board of Directors, in its discretion, from time to time may determine and
at such price or prices as the Board of Directors from time to time may fix
pursuant to the authority conferred by the Company's Articles of Incorporation.

          Section 9. DEFINITIONS. For the purposes hereof, the following terms
shall have the following meanings:

          "COMMON STOCK" means the common stock, no par value, of the Company
and stock of any other class into which such shares may hereafter have been
reclassified or changed.

          "CONVERSION RATIO" means, at any time, a fraction, of which the
numerator is Stated Value and of which the denominator is the Conversion Price
at such time.

          "INDEPENDENT APPRAISER" means a nationally recognized or major
regional investment banking firm or firm of independent certified public
accountants of recognized standing (which may be the firm that regularly
examines the financial statements of the Company) that is regularly engaged in
the business of appraising the capital stock or assets of corporations or other
entities as going concerns, and which is not affiliated with either the Company
or any Holder.

          "JUNIOR SECURITIES" means the Common Stock and all other equity
securities of the Company which are junior in rights and liquidation preference
to the Series B Preferred Stock.

          "NASDAQ" means the National Association of Securities Dealers
Automated Quotation System.

          "ORIGINAL ISSUE DATE" shall mean the date of the first issuance of any
shares of the Series B Preferred Stock regardless of the number of transfers of
any particular shares of Series B Preferred Stock and regardless of the number
of certificates which may be issued to evidence such Series B Preferred Stock.

          "PER SHARE MARKET VALUE" means on any particular date (a) the closing
bid price per share of the Common Stock on such date on The Nasdaq Small-Cap
Market, the Nasdaq National Market or other registered national stock exchange
on which the Common Stock is then listed or if there is no such price on such
date, then the closing bid price on such exchange or quotation system on the
date nearest preceding such date, or (b) if the Common Stock is not listed then
on The Nasdaq Small-Cap Market, the Nasdaq National Market or any registered
national stock exchange, the closing bid price for a share of Common Stock in
the over-the-counter market, as reported by NASDAQ or in the National Quotation
Bureau Incorporated or similar organization or agency succeeding to its
functions of reporting prices) at the close of business on such date, or (c) if
the Common Stock is not then reported by the National Quotation Bureau
Incorporated (or similar organization or agency succeeding to its functions of
reporting prices), then the average of the "Pink Sheet" quotes for the relevant
conversion period, as determined in good faith by the holder, or (d) if the
Common Stock is not then publicly traded the fair market value of a share of
Common Stock as determined by an Independent Appraiser selected in good faith by
the holders of a majority in interest of the shares of the Series B Preferred
Stock; PROVIDED, however, that the Company, after receipt of the determination
by such Independent Appraiser, shall have the right to select an additional
Independent Appraiser, in which case, the fair market value shall be equal to
the average of the determinations by each such Independent Appraiser; and
PROVIDED, FURTHER that all determinations of the Per Share Market Value shall be
appropriately adjusted for any stock dividends, stock splits or other similar
transactions during such period. The determination of fair market value by an
Independent Appraiser shall be based upon the fair market value of the Issuer
determined on a going concern basis as between a willing buyer and a willing
seller and taking into account all relevant factors determinative of value, and
shall be final and binding on all parties. In determining the fair market value
of any shares of Common Stock, no consideration shall be given to any
restrictions on transfer of the Common Stock imposed by agreement or by federal
or state securities laws, or to the existence or absence of, or any limitations
on, voting rights.

                                      A-11
<PAGE>


          "PERSON" means an individual or Company, partnership, trust,
incorporated or unincorporated association, joint venture, limited liability
company, joint stock company, government (or an agency or subdivision thereof)
or other entity of any kind.

          "PURCHASE AGREEMENT" means the Securities Purchase Agreement, dated as
of the Original Issue Date, among the Company and the original holders of the
Series B Preferred Stock.

          "REGISTRATION RIGHTS AGREEMENT" means the Registration Rights
Agreement, dated as of the Original Issue Date, by and among the Company and the
original Holders.

          "TRADING DAY" means (a) a day on which the Common Stock is traded on
The Nasdaq Small-Cap Market, the Nasdaq National Market or other registered
national stock exchange on which the Common Stock has been listed, or (b) if the
Common Stock is not listed on The Nasdaq Small-Cap Market, the Nasdaq National
Market or any registered national stock exchange, a day or which the Common
Stock is traded in the over-the-counter market, as reported by the OTC Bulletin
Board, or (c) if the Common Stock is not quoted on the OTC Bulletin Board, a day
on which the Common Stock is quoted in the over-the-counter market as reported
by the National Quotation Bureau Incorporated (or any similar organization or
agency succeeding its functions of reporting prices); PROVIDED, HOWEVER, that in
the event that the Common Stock is not listed or quoted as set forth in (a), (b)
and (c) hereof, then Trading Day shall mean any day except Saturday, Sunday and
any day which shall be a legal holiday or a day on which banking institutions in
the State of New York are authorized or required by law or other government
action to close.

          "UNDERLYING SHARES" means the number of shares of Common Stock into
which the Shares are convertible in accordance with the terms hereof and the
Purchase Agreement.

                                      A-12

<PAGE>


          IN WITNESS WHEREOF, we have subscribed this document on the date
indicated below and do hereby affirm, under the penalties of perjury, that the
statements contained therein have been examined by us and are true and correct.



Date:  March 19, 1999


                                     /S/ SUSAN L. CHRISTIANSEN
                                   -------------------------------
                                      Name: Susan L. Christiansen
                                      Title:  President


                                    /S/ JOANNE RAGAN
                                   -------------------------------
                                     Name: Joanne Ragan
                                     Title:  Secretary

                                      A-13
<PAGE>

                                    EXHIBIT A

                        DIVERSIFIED SENIOR SERVICES, INC.
                                CONVERSION NOTICE


Reference is made to the Certificate of Designation, Powers, Preferences and
Rights of the Series of Preferred Stock of Diversified Senior Services, Inc. to
be Designated 12% Series B Cumulative Convertible Preferred Stock (the
"CERTIFICATE OF DESIGNATION"). In accordance with and pursuant to the
Certificate of Designation, the undersigned hereby elects to convert the number
of shares of 12% Series B Cumulative Convertible Preferred Stock, no par value
per share and stated value $2,000 per share (the "PREFERRED SHARES"), of
Diversified Senior Services, Inc., a North Carolina Company (the "COMPANY"),
indicated below into shares of Common Stock, no par value (the "COMMON Stock"),
of the Company, by tendering the stock certificates(s) representing the share(s)
of Preferred Shares specified below as of the date specified below.

                               Date of Conversion:

                   Number of Preferred Shares to be converted:

          Stock certificate no(s). of Preferred Shares to be converted:

     The Common Stock have been sold pursuant to the Registration Statement
      (as defined in the Registration Rights Agreement): YES_____ NO_____

Please confirm the following information:

                        Conversion Price: $______________

                 Number of shares of Common Stock to be issued:

                            ------------------------

Please issue the Common Stock into which the Preferred Shares are being
converted and, if applicable, any check drawn on an account of the Company in
the following name and to the following address:

         Issued to: ___________________________________________

         Facsimile Number: ___________________________________

         Authorization: _______________________________________

                    By:________________________________________
                  Title: ________________________________________

         Dated: _____________________________________________

         Account Number: ____________________________________
                         (if electronic book entry transfer)

         Transaction Code Number: _____________________________
                                 (if electronic book entry transfer)

                                      A-14
<PAGE>


                                      PROXY

                        DIVERSIFIED SENIOR SERVICES, INC.

           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

The undersigned, revoking previous proxies of such shares of common stock,
hereby appoints WILLIAM G. BENTON and G. L. CLARK, JR., or either of them,
proxies for the undersigned with several power of substitution or
resubstitution, to vote all of the shares of common stock of Diversified Senior
Services, Inc. held of record by the undersigned on March 26, 1999 at the Annual
Meeting of Shareholders to be held on May 13, 1999, or any adjournment thereof,
as follows:

                       (To be signed on the reverse side)

           -----------------------------------------------------------



<PAGE>
                      Please date, sign and mail your proxy
                         card back as soon as possible!

                         Annual Meeting of Shareholders
                       DIVERSIFIED SENIOR SERVICES, INC.

                                  May 13, 1999

                 Please detach and Mail in the Envelope Provided

A. [X]  Please mark your
         votes as in this
         example.


                             For all nominees
                         listed at right (except as   WITHOLD AUTHORITY
                              marked to the           to vote for all nominees
                              contrary below).        listed at right:

1.   Election of
     Directors                    [  ]                [ ]  Nominees: For Three
                                                           Year Term


                                                      Expiring in 2002:

Instruction:  To withold authority to vote for any    Susan L. Christiansen
individual, strick a line through the nominee's       Walter H. Ettinger, Jr.
name in the list at right.

                                                     FOR      AGAINST    ABSTAIN
2.  Ratification of the appointment                  [  ]      [  ]       [  ]
    of the Daniel Professional Group, Inc.
    as auditors for the Company for year
    ending December 31, 1999.

                                                     FOR      AGAINST    ABSTAIN
3.  Approval of Issuance of Series B Preferred       [  ]      [  ]       [  ]
    Stock and Additional Shares of Common Stock
    upon Conversion of the Series B Preferred
    Stock

4.  In their discretion, upon any other matters that may properly come before
    the Annual Meeting or any adjournment thereof.

THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED IN THE MANNER AS DIRECTED
HEREIN BY THE SHAREHOLDER(S). IF NO DIRECTION IS MADE THIS PROXY WILL BE VOTED
"FOR" THE ELECTION OF ALL NOMINEES, "FOR" APPROVAL OF THE MATTER IN NUMBER 2 AND
3 ABOVE AND FOR SUCH OTHER MATTERS AS MAY PROPERLY COME BEFORE THE MEETING.

PLEASE MARK, SIGN, DATE, AND RETURN THIS PROXY CARD PROMPTLY IN THE ENCLOSED
ENVELOPE.

SIGNATURE(S) OF SHAREHOLDER(S) ________________________________________________
______________________________  DATE ________________________, 1999
 SIGNATURE IF HELD JOINTLY

NOTE: PLEASE SIGN YOUR NAME(S) EXACTLY AS PRINTED ON THIS PROXY, IF SHARES ARE
HELD IN JOINT ACCOUNT, EACH JOINT OWNER SHOULD SIGN.



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