NORTH ATLANTIC TRADING CO INC
S-4, 1997-07-23
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<PAGE>
     AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON JULY 23, 1997
 
                                                     REGISTRATION NO. 333-
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                            ------------------------
 
                                    FORM S-4
                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933
                            ------------------------
 
      ISSUER OF SENIOR NOTES AND SENIOR PREFERRED STOCK REGISTERED HEREBY
 
                      NORTH ATLANTIC TRADING COMPANY, INC.
             (Exact Name of Registrant as Specified in its Charter)
 
<TABLE>
<S>                                       <C>                                       <C>
                DELAWARE                                    2131                                  APPLIED FOR
                                                            5113
    (State or Other Jurisdiction of             (Primary Standard Industrial                    (I.R.S. Employer
     Incorporation or Organization)             Classification Code Number)                   Identification No.)
 NORTH ATLANTIC OPERATING COMPANY, INC.                   DELAWARE                                APPLIED FOR
  NATIONAL TOBACCO FINANCE CORPORATION                    DELAWARE                                 13-3888034
     NATIONAL TOBACCO COMPANY, L.P.                       DELAWARE                                 61-1133037
      (Exact Name of Registrant as            (State or Other Jurisdiction of                   (I.R.S. Employer
       specified in its charter)               Incorporation or Organization)                 Identification No.)
</TABLE>
 
                             257 PARK AVENUE SOUTH
                                   7TH FLOOR
                         NEW YORK, NEW YORK 10010-7304
                                 (212) 253-8185
              (Address, Including Zip Code, and Telephone Number,
       including Area Code, of Registrant's Principal Executive Offices)
 
                                DAVID I. BRUNSON
             EXECUTIVE VICE PRESIDENT--FINANCE AND ADMINISTRATION,
                      CHIEF FINANCIAL OFFICER AND DIRECTOR
                             257 PARK AVENUE SOUTH
                                   7TH FLOOR
                         NEW YORK, NEW YORK 10010-7304
                                 (212) 253-8185
                     (Name and Address, Including Zip Code,
        and Telephone Number, Including Area Code, of Agent For Service)
 
                          Copies of communications to:
                             DAVID E. ZELTNER, ESQ.

                           WEIL, GOTSHAL & MANGES LLP
                                767 FIFTH AVENUE
                         NEW YORK, NEW YORK 10153-0119
                                 (212) 310-8000
 
     APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC: As soon as
practicable after the effective date of this Registration Statement.
     If any of the securities being registered on this form are to be offered in
connection with the formation of a holding company and there is compliance with
General Instruction G, check the following box. / /
 
                        CALCULATION OF REGISTRATION FEE
 
<TABLE>
<CAPTION>
    Title of Each Class of
          Securities               Amount to         Proposed Maximum             Proposed Maximum              Amount of
       to be Registered          be Registered   Offering Price Per Unit    Aggregate Offering Price(1)    Registration Fee(2)
<S>                              <C>             <C>                        <C>                            <C>
11% Senior Notes Due 2004,
Series B......................   $155,000,000              100%                     $155,000,000                 $46,970
Guarantee of Senior Notes.....        --                    --                           --                        None
12% Senior Exchange
Payment-In-Kind Preferred
Stock.........................     1,360,000               $25                      $34,000,000                  $10,304
</TABLE>
 
(1) Estimated solely for the purposes of calculating the registration fee
    pursuant to Rule 457(f)(2).
(2) Calculated pursuant to Rule 457(f)(2).
 
     THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION
STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(A) OF
THE SECURITIES ACT OF 1933 OR UNTIL THE REGISTRATION STATEMENT SHALL BECOME
EFFECTIVE ON SUCH DATE AS THE SECURITIES AND EXCHANGE COMMISSION, ACTING
PURSUANT TO SAID SECTION 8(A), MAY DETERMINE.
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

<PAGE>

INFORMATION CONTAINED HEREIN IS SUBJECT TO COMPLETION OR AMENDMENT. A
REGISTRATION STATEMENT RELATING TO THESE SECURITIES HAS BEEN FILED WITH THE
SECURITIES AND EXCHANGE COMMISSION. THESE SECURITIES MAY NOT BE SOLD NOR MAY
OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION STATEMENT BECOMES
EFFECTIVE. THIS PROSPECTUS SHALL NOT CONSTITUTE AN OFFER TO SELL OR THE
SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE SECURITIES
IN ANY STATE IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR
TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH STATE.


                   SUBJECT TO COMPLETION, DATED JULY 23, 1997

PRELIMINARY PROSPECTUS
 
                      NORTH ATLANTIC TRADING COMPANY, INC.
 OFFER TO EXCHANGE 11% SENIOR NOTES DUE 2004, SERIES B FOR 11% SENIOR NOTES DUE
                               2004, SERIES A AND
       12% SENIOR EXCHANGE PAYMENT-IN-KIND PREFERRED STOCK FOR 12% SENIOR
                        PAYMENT-IN-KIND PREFERRED STOCK.
 
                         ------------------------------
 
The Exchange Offer will expire at 5:00 P.M., New York City time, on            ,
                             1997, unless extended.
 
                         ------------------------------
 
    North Atlantic Trading Company, Inc., a Delaware corporation (the
'Company'), hereby offers, upon the terms and subject to the conditions set
forth in this Prospectus and the accompanying Letter of Transmittal (the
'Exchange Offer'), to exchange (i) its 11% Senior Notes due 2004, Series B (the
'New Notes') for an equal principal amount of its outstanding 11% Senior Notes
due 2004, Series A (the 'Old Notes'), of which an aggregate principal amount of
$155,000,000 is outstanding as of the date hereof, and (ii) one share of its 12%
Senior Exchange Payment-In-Kind Preferred Stock (the 'New Preferred Stock') for
each outstanding share of its 12% Senior Payment-In-Kind Preferred Stock (the
'Old Preferred Stock'), of which 1,360,000 shares are outstanding. The form and
the terms of each of the New Notes and the New Preferred Stock will be the same
in all material respects as the form and terms of each of the Old Notes and the
Old Preferred Stock, respectively, except that (i) each of the New Notes and the
New Preferred Stock will be registered under the Securities Act of 1933, as
amended (the 'Securities Act'), and hence will not bear legends restricting the
transfer thereof and (ii) holders of each of the New Notes and the New Preferred
Stock will not be entitled to certain rights of holders of Old Notes under the
Registration Rights Agreement dated as of June 25, 1997 (the 'Registration
Rights Agreement') and Old Preferred Stock under the Preferred Stock
Registration Rights Agreement, dated as of June 25, 1997 (the 'Preferred Stock
Registration Rights Agreement,' and together with the Registration Rights
Agreement, the 'Registration Rights Agreements'), respectively, both of which
will terminate upon consummation of the Exchange Offer. See 'The Exchange
Offer--Purpose and Effect of the Exchange Offer.'
 

    The Old Notes and the Old Preferred Stock were issued and sold in a
transaction exempt from the registration requirements of the Securities Act and
may not be offered or sold in the United States unless so registered or pursuant
to an applicable exemption under the Securities Act. The New Notes and the New
Preferred Stock are being offered herewith in order to satisfy certain
obligations of the Company contained in the Registration Rights Agreements.
Based on no-action letters issued by the staff of the Securities and Exchange
Commission (the 'Commission') to third parties, the Company believes that the
New Notes and the New Preferred Stock to be issued pursuant to the Exchange
Offer may be offered for resale, resold and otherwise transferred by holders
thereof (other than (i) a broker-dealer who purchases such Exchange Securities
(as defined herein) from the Company to resell pursuant to Rule 144A or any
other available exemption under the Securities Act, or (ii) a person that is an
'affiliate' of the Company within the meaning of Rule 405 under the Securities
Act), without compliance with the registration and prospectus delivery
provisions of the Securities Act, provided that such Exchange Securities are
acquired in the ordinary course of such holders' business and such holders have
no arrangement with any person to participate in the distribution of such
Exchange Securities. However, the Company has not sought a no-action letter with
respect to the Exchange Offer and there can be no assurance the staff of the
Commission would make a similar determination with respect to the Exchange
Offer. Eligible holders wishing to accept the Exchange Offer must represent to
the Company that such conditions have been met. Each broker-dealer that receives
Exchange Securities for its own account pursuant to the Exchange Offer must
acknowledge that it will deliver a prospectus in connection with any resale of
such Exchange Securities. The Letters of Transmittal state that by so
acknowledging and by delivering a prospectus, a broker-dealer will not be deemed
to admit that it is an 'underwriter' within the meaning of the Securities Act.
This Prospectus, as it may be amended or supplemented from time to time, may be
used by a broker-dealer in connection with resales of Exchange Securities
received in exchange for Unregistered Securities (as defined herein) where such
Unregistered Securities were acquired by such broker-dealer as a result of
market-making activities or other trading activities. The Company has agreed
that, for a period of 180 days after the Expiration Date (as defined herein), it
will make this Prospectus available to any broker-dealer for use in connection
with any such resale. See 'Plan of Distribution.'
 
                                                        (continued on next page)
 
                         ------------------------------
 
    SEE 'RISK FACTORS' FOR A DESCRIPTION OF CERTAIN RISKS THAT SHOULD BE
CONSIDERED BY HOLDERS BEFORE DECIDING TO TENDER THEIR UNREGISTERED SECURITIES IN
THE EXCHANGE OFFER.
 
                         ------------------------------
 
THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
 EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE SECURITIES
  AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED UPON
   THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO
                     THE CONTRARY IS A CRIMINAL OFFENSE.
 
                         ------------------------------

 
The date of this Prospectus July 23, 1997.

<PAGE>
(continued from previous page)
 
     Holders of Old Notes and Old Preferred Stock whose Old Notes and Old
Preferred Stock are not tendered and accepted in the Exchange Offer will
continue to hold such Old Notes and Old Preferred Stock and will be entitled to
all the rights and preferences and will be subject to the limitations applicable
thereto under the indenture governing the Old Notes and the New Notes and the
certificate of designation governing the Old Preferred Stock, respectively.
Following consummation of the Exchange Offer, the holders of Old Notes and Old
Preferred Stock will continue to be subject to the existing restrictions upon
transfer thereof and the Company will have no further obligation to such holders
to provide for the registration under the Securities Act of the Old Notes and
Old Preferred Stock held by them. The New Notes will evidence the same debt as
the Old Notes and will be entitled to the benefits of the indenture (the
'Indenture'), dated as of June 25, 1997, governing the Old Notes and the New
Notes. The Old Notes and the New Notes are sometimes referred to herein
collectively as the 'Notes.' The Old Preferred Stock and the New Preferred Stock
are sometimes referred to herein collectively as the 'Senior Preferred Stock.'
The Old Notes and the Old Preferred Stock are sometimes referred to herein
collectively as the 'Unregistered Securities.' The New Notes and the New
Preferred Stock are sometimes referred to herein collectively as the 'Exchange
Securities.'
 
     The Notes will bear interest at the rate of 11% per annum, payable
semi-annually on June 15 and December 15, commencing December 15, 1997. The
Notes will mature on June 15, 2004. Except as described below, the Company may
not redeem the Notes prior to June 15, 2001. On or after such date, the Company
may redeem the Notes, in whole or in part, at any time, at the redemption prices
set forth herein, together with accrued and unpaid interest, if any, to the date
of redemption. In addition, at any time and from time to time on or prior to
June 15, 2000, the Company may, subject to certain requirements, redeem up to
35% of the aggregate principal amount of the Notes with the cash proceeds of one
or more public Equity Offerings (as defined) at a redemption price equal to
111.0% of the principal amount to be redeemed, together with accrued and unpaid
interest, if any, to the date of redemption, provided, that at least $100.0
million of the aggregate principal amount of the Notes remain outstanding
immediately after each such redemption. The Notes will not be subject to any
sinking fund requirement. Upon the occurrence of a Change of Control (as
defined), the Company will be required to make an offer to repurchase the Notes
at a price equal to 101% of the principal amount thereof, together with accrued
and unpaid interest, if any, to the date of repurchase. See 'Description of
Notes--Redemption--Optional Redemption' and '--Repurchase at the Option of
Holders--Change of Control.'
 
     The Old Notes are and the New Notes will be senior unsecured obligations of
the Company. The Old Notes rank and the New Notes will rank pari passu in right
of payment with all existing and future senior indebtedness of the Company and
will rank senior in right of payment to any future subordinated indebtedness of
the Company. The Old Notes are and the New Notes will be unconditionally
guaranteed (the 'Guarantees'), jointly and severally, by each of the Company's

subsidiaries on the issue date of such Notes and by each subsidiary (excluding
Unrestricted Subsidiaries (as defined)) of the Company acquired thereafter
(collectively the 'Guarantors'). The Guarantees are senior unsecured obligations
of the Guarantors and will rank pari passu in right of payment with all other
existing and future senior indebtedness of the respective Guarantors and senior
in right of payment to all existing and future subordinated indebtedness of the
respective Guarantors and may be released upon the occurrence of certain events.
The Notes and the Guarantees will be effectively subordinated to any secured
debt of the Company and the Guarantors, to the extent of the assets serving as
security therefor. See 'Description of Notes' and 'Description of Other
Indebtedness.'
 
     Dividends on the Senior Preferred Stock will be payable quarterly on each
March 15, June 15, September 15 and December 15, beginning the earlier of
September 15, 1997 or such dividend payment date first occuring subsequent to
the consummation of the Exchange Offer and accumulating from the most recent
date to which dividends have been paid on the Old Preferred Stock, or if no
dividends have been paid on the Old Preferred Stock, from June 25, 1997, at a
rate per annum of 12% of the liquidation preference per share. Dividends may be
paid, at the Company's option, on any dividend payment date occurring on or
prior to June 15, 2002 either in cash or by the issuance of additional shares of
Senior Preferred Stock with a liquidation preference
 
                                       2
<PAGE>
equal to the amount of such dividends; thereafter, dividends shall be paid in
cash. The liquidation preference of the Senior Preferred Stock is $25 per share.
At any time and from time to time on or prior to June 15, 2000 the Company may,
subject to certain requirements, redeem up to 35% of the aggregate liquidation
value of the Senior Preferred Stock with cash proceeds from one or more Equity
Offerings (as defined) at a redemption price equal to 112% of the liquidation
preference thereof, plus accumulated and unpaid dividends to the date of
redemption. After June 15, 2000 and prior to June 15, 2002, the Senior Preferred
Stock is not redeemable. On or after June 15, 2002, the Senior Preferred Stock
is redeemable, at the option of the Company, in whole or in part, at the
redemption prices set forth herein, plus accumulated and unpaid dividends to the
date of redemption. The Company is required, subject to certain limitations, to
redeem all of the Senior Preferred Stock outstanding on June 15, 2007 at a
redemption price equal to 100% of the liquidation preference thereof plus
accumulated and unpaid dividends to the date of redemption. Upon the occurrence
of a Change of Control (as defined), the Company will, subject to certain
conditions, be required to make an offer to purchase all of the outstanding
shares of Senior Preferred Stock at a price equal to 101% of the liquidation
preference thereof, plus accumulated and unpaid dividends to the date of
purchase.
 
     The Exchange Offer is not conditioned on any minimum aggregate principal
amount of Series A Notes or any minimum number of shares of Senior
Payment-In-Kind Preferred Stock being tendered for exchange. The Company will
accept for exchange any and all validly tendered Unregistered Securities not
withdrawn prior to 5:00 p.m., New York City time, on            , 1997 unless
extended by the Company, in its sole discretion (the 'Expiration Date'). Tenders
of Unregistered Securities may be withdrawn at any time prior to the Expiration
Date. The Exchange Offer is subject to certain customary conditions. See 'The

Exchange Offer--Conditions.' The Company has agreed to pay all expenses incident
to the Exchange Offer. The Company will not receive any proceeds from the
Exchange Offer.
 
     The Unregistered Securities consitute securities for which there is no
established trading market. Any Unregistered Securities not tendered and
accepted in the Exchange Offer will remain outstanding. The Company does not
currently intend to list the Exchange Securities on any securities exchange. To
the extent that any Unregistered Securities are tendered and accepted in the
Exchange Offer, a holder's ability to sell untendered Unregistered Securities
could be adversely affected. No assurances can be given as to the liquidity of
the trading market for either the Unregistered Securities or the Exchange
Securities.
 
     THE EXCHANGE OFFER IS NOT BEING MADE TO, NOR WILL THE COMPANY ACCEPT
SURRENDERS FOR EXCHANGE FROM, HOLDERS OF OLD NOTES OR OLD PREFERRED STOCK IN ANY
JURISDICTION IN WHICH THE EXCHANGE OFFER OR THE ACCEPTANCE THEREOF WOULD NOT BE
IN COMPLIANCE WITH THE SECURITIES OR BLUE SKY LAWS OF SUCH JURISDICTION.
 
                                       3

<PAGE>
                             AVAILABLE INFORMATION
 
     The Company has filed with the Commission a Registration Statement on Form
S-4 under the Securities Act with respect to the Exchange Securities offered
hereby. As permitted by the rules and regulations of the Commission, this
Prospectus omits certain information, exhibits and undertakings contained in the
Registration Statement. For further information with respect to the Company and
the Exchange Securities offered hereby, reference is made to the Registration
Statement, including the exhibits thereto and the financial statements, notes
and schedules filed as a part thereof. The Registration Statement (and the
exhibits and schedules thereto), as well as the periodic reports and other
information filed by the company with the Commission, may be inspected and
copied at the public reference section of the Commission at Room 1024, Judiciary
Plaza, 450 Fifth Street, N.W., Washington, D.C. 20549 and at the regional
offices of the Commission located at 7 World Trade Center, Suite 1300, New York,
New York 10048 and 500 West Madison Street, Suite 1400, Chicago, Illinois 60661.
Copies of such material can be obtained from the Public Reference Section of the
Commission, 450 Fifth Street, N.W., Washington, D.C. 20549, at prescribed rates.
Such information can also be reviewed through the Commission's Electronic Data
Gathering, Analysis and Retrieval System which is publicly available through the
Commission's Web Site (http:www.sec.gov). Statements contained in this
Prospectus as to the contents of any contract or other document are not
necessarily complete, and in each instance reference is made to the copy of such
contract or document filed as an exhibit to the Registration Statement, each
such statement being qualified by such reference.
 
     Pursuant to the Indenture relating to the Notes the Company has agreed to
furnish to United States Trust Company of New York, as trustee (the 'Trustee'),
and to registered holders of the Notes, without cost to the Trustee or such
registered holders, copies of all reports and other information that would be
required to be filed by the Company with the Commission under the Securities
Exchange Act of 1934, as amended (the 'Exchange Act'), whether or not the
Company is then required to file reports with the Commission.
 
                                       4

<PAGE>
                           FORWARD-LOOKING STATEMENTS
 
     Certain statements in this Prospectus under the captions 'Prospectus
Summary,' 'Risk Factors,' 'Use of Proceeds,' 'Management's Discussion and
Analysis of Results of Operations and Financial Condition' and 'Business' and
elsewhere constitute 'forward-looking statements' within the meaning of the
Private Securities Litigation Reform Act of 1995. Such forward-looking
statements involve known and unknown risks, uncertainties and other important
factors that could cause the actual results, performance or achievements of the
Company, or industry results, to differ materially from any future results,
performance or achievements expressed or implied by such forward-looking
statements. Such risks, uncertainties and other important factors include, among
others: general economic and business conditions; industry capacity; industry
trends; competition; raw material costs and availability; currency fluctuations;
the loss of any significant customers; changes in business strategy or
development plans; availability of qualified personnel; changes in, or the
failure or inability to comply with, government regulation; the general status
of tobacco litigation; and other factors referenced in this Prospectus. See
'Risk Factors.'
 
                           CERTAIN MARKET INFORMATION
 
     Information provided herein regarding the sizes and growth rates of the
markets for smokeless tobacco and its moist snuff and loose leaf chewing tobacco
categories was compiled by KPMG Peat Marwick for the Smokeless Tobacco Council,
a Washington, D.C. based trade organization. The Smokeless Tobacco Council
aggregates and reports manufacturers' sales, as reported to it by the
manufacturers. Market share information provided herein for National Tobacco (as
defined) were compiled by ICC/Accutracks (for 1991 to 1993) and Information
Resources, Inc. (for 1994 through 1997 year-to-date). ICC/Accutracks records and
reports shipments from wholesalers to retailers and Information Resources
measures and reports retail unit sales in food, mass merchandising and drug
stores. Loose leaf chewing tobacco industry volume is expressed in pounds; such
volume information included herein is taken from reports issued by the United
States Department of Agriculture. Manufacturers' price per pound information
provided herein is derived from the Company's and other major competitors' price
lists. All references herein to market size and market share for roll-your-own
('RYO') cigarette paper are estimates derived from reports of 1995 import data,
by weight, released by the United States Department of Commerce.
 
                                   TRADEMARKS
 
     National Tobacco has registered trademarks on the following brand names:
BEECH-NUT(REGISTERED), TROPHY(REGISTERED) AND HAVANA BLOSSOM(REGISTERED). NAOC
licenses from Bollore Technologies, S.A., a corporation organized under the laws
of the Republic of France ('Bollore'), the ZIG-ZAG(REGISTERED) trade name and
trademark for use in RYO cigarette paper and owns the ZIG-ZAG(REGISTERED)
trademark with respect to certain tobacco products.
 
                                       5
<PAGE>
                                   IMPORTANT
 

     To properly tender Unregistered Securities, the following procedures must
be followed:
 
o Each beneficial owner owning interests in Unregistered Securities ('Beneficial
  Owner') through a DTC Participant (as defined) must instruct such DTC
  Participant to cause Unregistered Securities to be tendered in accordance with
  the procedures set forth in this Prospectus and in the applicable Letter of
  Transmittal.
 
o Each participant (a 'DTC Participant') in the Depository Trust Company ('DTC')
  holding Unregistered Securities through DTC must (i) electronically transmit
  its acceptance to DTC through the DTC Automated Tender Offer Program ('ATOP'),
  for which the transaction will be eligible, and DTC will then edit and verify
  the acceptance, execute a book-entry delivery to the Exchange Agent's account
  at DTC and send an Agent's Message (as defined herein) to the Exchange Agent
  for its acceptance, or (ii) comply with the guaranteed delivery procedures set
  forth under 'Exchange Offer--Guaranteed Delivery Procedures.' By tendering
  through ATOP, DTC Participants will expressly acknowledge receipt of the
  accompanying Letter of Transmittal and agree to be bound by its terms and the
  Company will be able to enforce such agreement against such DTC participants.
 
o Each registered owner of registered certificated Unregistered Securities (a
  'Holder') must (i) complete and sign the accompanying Letter of Transmittal,
  and mail or deliver such Letter of Transmittal, and all other documents
  required by the Letter of Transmittal, together with certificate(s)
  representing all tendered Unregistered Securities, to the Exchange Agent at
  its address set forth under 'Exchange Offer--Exchange Agent,' or (ii) comply
  with the guaranteed delivery procedures set forth under 'Exchange
  Offer--Guaranteed Delivery Procedures.'
 
     For purposes of this Prospectus, 'Tendering Holder' shall mean (i) each DTC
Participant that has properly transmitted (and not properly withdrawn) its
acceptance through ATOP and in respect of which DTC has sent an Agent's Message,
(ii) each Holder that has timely delivered to the Exchange Agent (and not
properly withdrawn) a properly completed and duly executed Letter of
Transmittal, and any other documents required by the Letter of Transmittal,
together with certificate(s) representing all tendered Unregistered Securities,
or (iii) each DTC Participant or Holder that has complied with the guaranteed
delivery procedures set forth herein.
 
     The information in this Prospectus concerning DTC and their book-entry
systems has been obtained from sources that the Company believes to be reliable,
by the Company and the Company takes no responsibility for the accuracy thereof.
 
                                       6

<PAGE>
                               PROSPECTUS SUMMARY
 
     The following is a summary of certain information contained elsewhere in
this Prospectus and is qualified in its entirety by the more detailed
information and financial statements and the related notes thereto appearing
elsewhere in this Prospectus. Prospective investors are urged to read this
Prospectus in its entirety before investing in the Exchange Securities. Unless
otherwise stated in this Offering Memorandum, references to (a) the 'Company'
shall mean North Atlantic Trading Company, Inc. and its wholly owned National
Tobacco and NAOC (as defined) subsidiaries; (b) 'National Tobacco' shall mean
National Tobacco Company, L.P. and its predecessors, a Delaware limited
partnership that manufactures and markets loose leaf chewing tobacco, primarily
under the BEECH-NUT brand name; and (c) 'NAOC' shall mean North Atlantic
Operating Company, Inc., a subsidiary of the Company into which NATC Holdings
USA, Inc., a holding company ('NATC'), and its wholly owned subsidiary an
importer and distributor of roll-your-own ('RYO') cigarette papers under the
ZIG-ZAG brand name, were merged, and its predecessors. NATC was acquired on June
25, 1997 (the 'Acquisition'). Unless otherwise indicated, financial information
presented herein for the fiscal year ended December 31, 1996 for National
Tobacco reflects pro forma financial information adjusted to give effect to the
May 17, 1996 recapitalization as if it had occurred on January 1, 1996. See
'Unaudited Pro Forma Condensed Consolidated Financial Statements.'
 
                                  THE COMPANY
 
     The Company is a leading marketer of high-quality loose leaf chewing
tobacco, RYO cigarette papers and other tobacco-related products. National
Tobacco is the third largest manufacturer and marketer of loose leaf chewing
tobacco in the United States, selling its products under the brand names
BEECH-NUT REGULAR, BEECH-NUT WINTERGREEN, BEECH-NUT SPEARMINT, TROPHY and HAVANA
BLOSSOM. NAOC is the largest importer and distributor in the United States of
RYO cigarette papers, which are sold under the ZIG-ZAG brand name pursuant to an
exclusive distribution agreement. The BEECH-NUT and ZIG-ZAG brands date back
approximately 100 years and 130 years, respectively, and are well established
among the Company's extensive base of wholesale and retail customers and loyal
consumers. The Company estimates that its domestic shares (by unit volume) in
the loose leaf chewing tobacco and RYO cigarette paper markets were
approximately 21% and 49%, respectively, ranking the Company third and first,
respectively, in these markets. For the year ended December 31, 1996 ('fiscal
1996'), the Company's pro forma net sales and EBITDA (as defined) were $102.1
million and $41.3 million, respectively. See 'Unaudited Pro Forma Condensed
Consolidated Financial Statements.'
 
     National Tobacco produces all of its loose leaf chewing tobacco products in
its manufacturing facilities in Louisville, Kentucky. National Tobacco's net
sales and EBITDA were $55.9 million and $15.5 million, respectively, in fiscal
1996.
 
     NAOC imports and distributes RYO cigarette paper and related products which
are manufactured pursuant to a long-term, formula-priced agreement with Bollore
Technologies, S.A. ('Bollore'). NAOC reported net sales and EBITDA of $46.1
million and $25.8 million, respectively, in fiscal 1996.
 

     The Company was formed in 1997 to effect the acquisition of NATC and its
ZIG-ZAG RYO cigarette paper business. The Company believes the combination of
the ZIG-ZAG RYO cigarette paper business with National Tobacco's BEECH-NUT loose
leaf chewing tobacco business will produce substantial benefits and synergies,
as summarized below:
 
     o  Greater product line diversification with leading brand names;
 
     o  Improved product mix due to higher-margin RYO cigarette papers;
 
     o  Sales growth opportunities through:
 
        --Complementary distribution channels,
 
        --Strengthened regional market penetration for the ZIG-ZAG brand,
 
        --Continued aggressive promotional strategies; and
 
     o  Management team with extensive industry experience.
 
                                       7
<PAGE>
     The Company's near-term strategy is to cultivate these sales, marketing and
distribution synergies through the combination of its loose leaf chewing tobacco
and RYO cigarette paper businesses. The Company believes that National Tobacco's
long-term investment in its 105-person sales force will be instrumental in
realizing this near-term strategy. Prior to the Acquisition, NAOC marketed its
products without the benefit of a sales organization that calls on individual
retail outlets. The Company's sales organization will merchandise the ZIG-ZAG
brand in thousands of key retail locations, especially in the Southeast which
has historically been an underdeveloped market for NAOC. The Company believes
that National Tobacco's sales force will be able to enhance the distribution and
increase the sales of its ZIG-ZAG RYO cigarette papers.
 
     Over the long term, the Company's primary strategy for building equity
value is to reduce debt. The Company also intends to continue to identify and
pursue opportunities for profitable growth through new product introductions and
strategic acquisitions.
 
     The Company's principal executive offices are located at 257 Park Avenue
South, New York, New York 10010-7304 and its telephone number is (212) 253-8185.
 
                                       8

<PAGE>
     The following chart illustrates the complementary aspects of its two
primary business segments and summarizes the Company's structure following the
Acquisition. See 'The Transactions' for a structural organization chart.
 

                     North Atlantic Trading Company, Inc.
                               (the 'Company')
                                    | 
                   -----------------|------------------
                   |                                  |
             National Tobacco                        NAOC

 
<TABLE>
<S>                               <C>                               <C>
1996 NET SALES:                   $55.9 million                     $46.1 million
 
1996 EBITDA:                      $15.5 million                     $25.8 million
 
KEY PRODUCTS:                     Loose leaf chewing tobacco        RYO cigarette papers
 
SELECTED BRANDS:                  BEECH-NUT REGULAR                 ZIG-ZAG WHITE
                                  BEECH-NUT WINTERGREEN             ZIG-ZAG FRENCH ORANGE
                                  BEECH-NUT SPEARMINT               ZIG-ZAG KUTCORNERS
                                  TROPHY
 
U.S. MARKET SHARE / RANK:         21% / #3                          49% / #1
 
PRIMARY DISTRIBUTION CHANNELS:    Food stores                       Convenience stores
                                  Mass merchandisers                Chain and independent drug
                                  Convenience stores                stores
                                  Discount tobacco stores           Mass merchandisers
                                  Chain and independent drug        Food stores
                                  stores                            Discount tobacco stores
 
CORE U.S. MARKETS:                Southeast                         West
                                  Southwest                         Southwest
                                  Rural Northeast                   North Central
                                  Rural North Central
 
PRE-ACQUISITION SALESFORCE:       105 sales representatives         6 sales representatives
                                  and managers                      and managers
 
CUSTOMER FOCUS:                   Retailers                         Wholesalers
 
PRIMARY MARKETING STRATEGY:       'Pull' strategy through           'Push' strategy through
                                  point-of-sale promotions to       volume promotions to
                                  consumers at the retail           wholesalers
                                  level
</TABLE>
 
                                       9
<PAGE>

                               BUSINESS STRENGTHS
 
LEADING BRAND NAMES
 
     BEECH-NUT and ZIG-ZAG are among the most widely recognized brand names in
the loose leaf chewing tobacco and RYO cigarette paper industries, respectively.
The Company believes that the strength of these brand names has created a loyal
consumer base and significant barriers to competition. The Company believes
BEECH-NUT has been one of the leading loose leaf chewing tobacco brands in the
United States since its inception in 1897. Similarly, the Company believes
ZIG-ZAG has been the number-one selling domestic RYO cigarette paper brand since
UST's introduction of the brand in the United States in 1938.
 
HIGH-QUALITY PRODUCTS
 
     Management seeks to ensure the quality of the Company's products through
its focus on quality control, research and development and its use of its highly
efficient, well maintained loose leaf chewing tobacco manufacturing facilities.
The Company imports all of its ZIG-ZAG RYO cigarette papers under its strict
quality requirements from Bollore, a major French manufacturer of high-quality
and fine papers.
 
EXPERIENCED SALES ORGANIZATION
 
     National Tobacco has made a substantial long-term investment in its
105-person sales organization. The Company believes it can successfully
merchandise ZIG-ZAG RYO cigarette papers through thousands of key retail
outlets, especially in the Southeast which has historically been an
underdeveloped market for NAOC, by selling the ZIG-ZAG product line through
National Tobacco's sales force and complementary distribution channels.
 
CONSISTENT AND PROFITABLE CASH FLOWS
 
     The Company and its predecessors have had a long history of consistent and
highly profitable cash flows. The Company has generated average EBITDA margins
(on a combined basis) of 39.1% over the past three fiscal years. The Company's
National Tobacco and NAOC subsidiaries generated average EBITDA margins of 26.1%
and 55.3%, respectively, over this period. Although there can be no assurance,
the Company believes that these trends will continue, enabling the Company to
promptly and significantly reduce its debt.
 
MINIMAL CAPITAL EXPENDITURE REQUIREMENTS
 
     The Company's subsidiaries require minimal capital expenditures. National
Tobacco maintains a highly efficient loose leaf chewing tobacco manufacturing
facility. NAOC contracts for the manufacturing of all of its RYO cigarette paper
and related products. The Company's combined capital expenditures averaged
$377,000 annually for the fiscal years 1994 through 1996.
 
SUCCESSFUL HISTORY OF MANAGEMENT BUYOUTS
 
     The Company's management team has a long and successful history in
profitably operating a business with a leveraged balance sheet. Led by Mr.
Thomas F. Helms, Jr., Chairman, President and Chief Executive Officer of the

Company, substantially all of the Company's current management team have been
with National Tobacco or its predecessors since the initial buyout with Shearson
Lehman Hutton Inc. ('Lehman Brothers') of the interest of Lorillard, Inc.
('Lorillard') in 1988. This same management team participated in two subsequent
management buyouts in April 1992 and in May 1996. Since the initial Lorillard
buyout, National Tobacco has cumulatively repaid approximately $60 million of
National Tobacco's indebtedness. As part of these buyouts, management has
reinvested its equity to increase its ownership from approximately 13% in 1988
to 25% in 1992 to 48% in 1996. After giving effect to the Transactions,
management beneficially owns approximately 72.7% of the Company's Common Stock
(assuming the exercise in full of certain outstanding warrants).
 
EXPERIENCED AND COMMITTED MANAGEMENT TEAM
 
     The Company's management team is highly experienced in the tobacco
industry. The Company has experienced little management turnover and continues
to be strengthened through the recruitment of
 
                                       10
<PAGE>
additional talented professionals. The Company's seven senior executives have an
average of approximately 25 years of experience in the tobacco industry. Mr.
Helms, Chief Executive Officer of the Company, has 14 years of tobacco industry
experience. In addition, Mr. Jack Africk, one of the Company's consultants, has
49 years of tobacco industry experience. The Company's management team is highly
motivated to build value over the long term because of its beneficial equity
ownership of approximately 72.7% of the Company's Common Stock (assuming the
exercise in full of certain warrants).
 
HIGHLY EFFICIENT INFRASTRUCTURE
 
     The Company's infrastructure is highly efficient. National Tobacco has
consistently sought to improve its manufacturing processes as well as its
product formulation and raw material procurement. National Tobacco's gross
margins have improved from 48.5% in fiscal 1993 to 58.4% in fiscal 1996. The
Company believes it is the low-cost manufacturer of loose leaf chewing tobacco.
NAOC had a fiscal 1996 gross margin of 64.3%, complementing National Tobacco's
high gross margins.
 
ATTRACTIVE MARKET DYNAMICS
 
     The Company believes that the smokeless tobacco market, including loose
leaf chewing tobacco, and the RYO cigarette paper industry are each
characterized by non-cyclical demand, brand loyalty, significant barriers to
entry, minimal capital expenditure requirements, high profit margins, consistent
price increases at the wholesale level as well as the ability to generate strong
and consistent free cash flows.
 
STRONG CUSTOMER RELATIONSHIPS
 
     Historically, both National Tobacco and NAOC have enjoyed strong
relationships with their respective customers by virtue of their leading brands,
significant market shares and experienced sales and marketing organizations. By
combining these two businesses' leading brands, management teams and sales

organizations, the Company expects to strengthen its customer relationships and
become a more important source of product supply to major distributors and
retailers. The combination of the National Tobacco and NAOC sales forces will
enable the Company to develop a valuable retail-oriented focus for the ZIG-ZAG
brand.
 
                                USE OF PROCEEDS
 
     The Company will not receive any proceeds from the Exchange Offer. The
Company was formed in connection with the Acquisition, a corporate
reorganization and the related financings (collectively, the 'Transactions').
The financings consisted principally of (i) the offering of the Old Notes (the
'Old Notes Offering'), (ii) the establishment of the New Senior Secured
Facilities including an $85 million senior secured term loan (the 'Term
Facility') and a $25 million senior secured revolving credit facility (the
'Revolver') and (iii) a concurrent offering of 1,360 Units (the 'Units') for
aggregate gross proceeds of $34.0 million consisting of an aggregate of
1,360,000 shares of 12% senior preferred stock of the Company with a liquidation
preference of $25 per share (the Old Preferred Stock, as defined) and warrants
to purchase an aggregate of 44,440 shares of Common Stock (the 'Warrants'),
representing 7.0% of the Company's Common Stock on a fully diluted basis.
 
     The Company used the $155.0 million of gross proceeds from the Old Notes
Offering, together with $85.0 million of floating rate borrowings under the New
Senior Secured Facilities, $34.0 million of aggregate gross proceeds from the
concurrent offering of the Units, up to $1.0 million from equity investments
from certain key employees of the Company and $0.6 million of excess cash, to
(i) finance the $153.6 million aggregate purchase price for the Acquisition,
(ii) refinance $53.4 million principal amount outstanding senior indebtedness
and accrued interest (net of deposits) of National Tobacco, (iii) repurchase all
of the outstanding subordinated indebtedness and preferred interests of NTC
Holding LLC, a Delaware limited liability company and former parent of National
Tobacco ('LLC'), together with warrants to purchase membership interests in LLC,
for an aggregate purchase price of approximately $51.1 million, (iv) pay Bollore
a $2.5 million fee to secure consent to the change in control as a result of the
Acquisition and (v) pay $15.0 million of estimated fees and expenses associated
with the Transactions.
 
                                       11
<PAGE>
                               THE EXCHANGE OFFER
 
Old Notes.....................  The Old Notes were sold by the Company on
                                June 25, 1997, to NatWest Capital Markets
                                Limited ('NatWest') and CIBC Wood Gundy
                                Securities Corp. (collectively, the 'Initial
                                Purchasers') pursuant to a Purchase
                                Agreement, dated June 18, 1997 (the 'Note
                                Purchase Agreement'). The Initial Purchasers
                                subsequently resold the Notes to qualified
                                institutional buyers pursuant to Rule 144A
                                under the Securities Act or institutional
                                'accredited investors' (as defined in Rule
                                501 (a)(1), (2), (3) or (7) of Regulation D

                                under the Securities Act) or outside the
                                United States in compliance with Regulation S
                                under the Securities Act.
 
Registration Rights
  Agreement...................  Pursuant to the Note Purchase Agreement, the
                                Company and the Initial Purchasers entered
                                into the Registration Rights Agreement, which
                                grants the holders of the Old Notes certain
                                exchange and registration rights. The
                                Exchange Offer is intended to satisfy such
                                registration rights which terminate upon the
                                consummation of the Exchange Offer.
 
Old Preferred Stock...........  Units, which were comprised in part of the
                                Old Preferred Stock, were sold by the Company
                                on June 25, 1997, to NatWest pursuant to a
                                Purchase Agreement dated June 18, 1997 (the
                                'Units Purchase Agreement', and together with
                                the Note Purchase Agreement, the 'Purchase
                                Agreements'). NatWest subsequently resold the
                                Units to qualified institutional buyers
                                pursuant to Rule 144A under the Securities
                                Act or institutional 'accredited investors'
                                (as defined in the Rule 501 (a)(1), (2), (3)
                                or (7) of Regulation D under the Securities
                                Act) or outside the United States in
                                compliance with Regulation S under the
                                Securities Act.
 
Senior PIK Preferred
  Registration Rights
  Agreement...................  Pursuant to the Units Purchase Agreement, the
                                Company and NatWest entered into the
                                Preferred Stock Registration Rights
                                Agreement, which grants the holders of the
                                Old Preferred Stock certain exchange and
                                registration rights. The Exchange Offer is
                                intended to satisfy such registration rights
                                which terminate upon the consummation of the
                                Exchange Offer.
 
Securities Offered............  $155,000,000 aggregate principal amount of
                                11% Senior Notes due 2004, Series B (the 'New
                                Notes') and 1,360,000 shares of 12% Senior
                                Exchange Payment-In-Kind Preferred Stock (the
                                'New Preferred Stock').
 
The Exchange Offer............  The Company is offering to exchange (i)
                                $1,000 principal amount of New Notes for each
                                $1,000 principal amount of Old Notes that are
                                properly tendered and accepted and (ii) one
                                share of New Preferred Stock for each share
                                of Old Preferred Stock properly tendered and

                                accepted. The Company will issue Exchange
                                Securities on or promptly after the
                                Expiration Date (as defined). As of the date
                                hereof, there is $155,000,000 aggregate
                                principal amount of Old Notes outstanding and
                                1,360,000 shares of Old Preferred Stock
                                outstanding. The terms of the Exchange
                                Securities are identical in all material
                                respects to the terms of the
 
                                       12
<PAGE>
 
                                Unregistered Securities for which they may be
                                exchanged pursuant to the Exchange Offer,
                                except that the Exchange Securities are
                                freely transferable by holders thereof (other
                                than as provided herein), and are not subject
                                to any covenant restricting transfer absent
                                registration under the Securities Act. See
                                'The Exchange Offer.' The Exchange Offer is
                                not conditioned upon any minimum aggregate
                                principal amount of Old Notes or any minimum
                                number of shares of Old Senior Preferred
                                Stock being tendered for exchange.
 
                                Based on no-action letters issued by the
                                staff of the Commission to third parties with
                                respect to similar transactions, the Company
                                believes that the Exchange Securities issued
                                pursuant to the Exchange Offer in exchange
                                for Unregistered Securities may be offered
                                for resale, resold and otherwise transferred
                                by holders thereof (other than (i) a
                                broker-dealer who purchases such Exchange
                                Securities from the Company to resell
                                pursuant to Rule 144A or any other available
                                exemption under the Securities Act, or (ii) a
                                person that is an 'affiliate' of the Company
                                within the meaning of Rule 405 of the
                                Securities Act) without compliance with the
                                registration and prospectus delivery
                                requirements of the Securities Act, provided
                                that such Exchange Securities are acquired in
                                the ordinary course of such holders' business
                                and such holders are not engaged in, have no
                                arrangement or understanding with any person
                                to participate in, and do not intend to
                                engage in, any distribution of the Exchange
                                Securities. However, the Company has not
                                sought a no-action letter with respect to the
                                Exchange Offer and there can be no assurance
                                that the staff of the Commission would make a
                                similar determination with respect to the

                                Exchange Offer. Each holder of Exchange
                                Securities, other than a broker-dealer, must
                                represent that such conditions have been met.
                                In addition, each broker-dealer that receives
                                Exchange Securities for its own account
                                pursuant to the Exchange Offer must
                                acknowledge that it will deliver a prospectus
                                in connection with any resale of such
                                Exchange Securities. The Letter of
                                Transmittal accompanying this Prospectus
                                states that by so acknowledging and by
                                delivering a prospectus, a broker-dealer will
                                not be deemed to admit that it is an
                                'underwriter' within the meaning of the
                                Securities Act. This Prospectus, as it may be
                                amended or supplemented from time to time,
                                may be used by a broker-dealer in connection
                                with resales of Exchange Securities received
                                in exchange for Unregistered Securities where
                                such Unregistered Securities were acquired by
                                such broker-dealer as a result of
                                market-making activities or other trading
                                activities. Pursuant to the Registration
                                Rights Agreements, the Company has agreed
                                that, for a period of 180 days after the
                                Expiration Date, it will make this Prospectus
                                available to any broker-dealer for use in
                                connection with any such resale. See 'The
                                Exchange Offer--Purpose and Effect of the
                                Exchange Offer' and 'Plan of Distribution.'
 
                                Any holder who tenders in the Exchange Offer
                                with the intention to participate, or for the
                                purpose of participating, in a distribution
                                of the Exchange Securities could not rely on
                                the position of the staff of the Commission
                                enunciated in no-action letters and, in
 
                                       13
<PAGE>
 
                                the absence of an applicable exemption, must
                                comply with the registration and prospectus
                                delivery requirements of the Securities Act
                                in connection with any resale transaction.
                                Failure to comply with such requirements in
                                such instance may result in such holder
                                incurring liability under the Securities Act
                                for which the holder is not indemnified by
                                the Company.
 
Expiration Date...............  5:00 p.m., New York City time, on
                                                 , 1997, unless the Exchange
                                Offer is extended, in which case the term

                                'Expiration Date' means the latest date and
                                time to which the Exchange Offer is extended.
                                See 'The Exchange Offer--Expiration Date;
                                Extensions; Amendments'.
 
Accrued Interest or
  Accumulated Dividends on the
  Exchange Securities.........  Each Exchange Security will bear interest or
                                be entitled to dividends from the most recent
                                date to which interest or dividends have been
                                paid on the Unregistered Securities or, if no
                                interest or dividends have been paid on such
                                Unregistered Securities, from June 25, 1997.
 
Exchange Date.................  As soon as practicable after the close of the
                                Exchange Offer, the Issuer will accept for
                                exchange all Unregistered Securities properly
                                tendered and not validly withdrawn prior to
                                5:00 p.m., New York City time, on the
                                Expiration Date. See 'The Exchange
                                Offer--Withdrawal of Tenders.'
 
Conditions to the Exchange
  Offer.......................  The Exchange Offer is subject to customary
                                conditions, certain of which may be waived by
                                the Issuer. The Issuer reserves the right to
                                terminate or amend the Exchange Offer at any
                                time prior to the Expiration Date upon the
                                occurrence of any such condition. The
                                Exchange Offer is not conditioned on any
                                minimum aggregate principal amount of
                                Existing Notes being tendered for exchange.
                                See 'The Exchange Offer--Conditions.'
 
Consequences of Failure to
  Exchange....................  Any Unregistered Securities not tendered
                                pursuant to the Exchange Offer will remain
                                outstanding and continue to accrue interest
                                or accumulate dividends. Such Unregistered
                                Securities will remain 'restricted
                                securities' under the Securities Act, subject
                                to the transfer restrictions described
                                herein. As a result, the liquidity of the
                                market for such Unregistered Securities could
                                be adversely affected upon completion of the
                                Exchange Offer. See 'Risk
                                Factors--Consequences of Failure to Exchange'
                                and 'The Exchange Offer--Consequences of
                                Failure to Exchange.'
 
Certain Federal Income Tax
  Considerations..............  The exchange pursuant to the Exchange Offer
                                should not be a taxable event for federal
                                income tax purposes. See 'Certain U.S.

                                Federal Income Tax Considerations.'
 
Use of Proceeds...............  There will be no cash proceeds to the Company
                                from the Exchange Offer. See 'Use of
                                Proceeds.'
 
                                       14
<PAGE>
                PROCEDURES FOR TENDERING UNREGISTERED SECURITIES
 
Tendering Unregistered
  Securities..................  Each beneficial owner owning interests in
                                Unregistered Securities ('Beneficial Owner')
                                through a DTC Participant (as defined) must
                                instruct such DTC Participant to cause
                                Unregistered Securities to be tendered in
                                accordance with the procedures set forth in
                                this Prospectus and in the applicable Letter
                                of Transmittal. See 'The Exchange Offer--
                                Procedures for Tendering--Unregistered
                                Securities held by DTC.'
 
                                Each participant (a 'DTC Participant') in the
                                Depository Trust Company ('DTC') holding
                                Unregistered Securities through DTC must (i)
                                electronically transmit its acceptance to DTC
                                through the DTC Automated Tender Offer
                                Program ('ATOP'), for which the transaction
                                will be eligible, and DTC will then edit and
                                verify the acceptance, execute a book-entry
                                delivery to the Exchange Agent's account at
                                DTC and send an Agent's Message (as defined
                                herein) to the Exchange Agent for its
                                acceptance, or (ii) comply with the
                                guaranteed delivery procedures set forth in
                                this Prospectus and in the Letter of
                                Transmittal. By tendering through ATOP, DTC
                                Participants will expressly acknowledge
                                receipt of the accompanying Letter of
                                Transmittal and agree to be bound by its
                                terms and the Company will be able to enforce
                                such agreement against such DTC participants.
                                See 'The Exchange Offer--Procedures for
                                Tendering--Unregistered Securities held by
                                DTC,' and '--Guaranteed Delivery Procedures--
                                Unregistered Securities held by DTC.'
 
                                Each Holder must (i) complete and sign a
                                Letter of Transmittal, and mail or deliver
                                such Letter of Transmittal, and all other
                                documents required by the Letter of
                                Transmittal, together with certificate(s)
                                representing all tendered Unregistered
                                Securities, to the Exchange Agent at its

                                address set forth in this Prospectus and in
                                the Letter of Transmittal, or (ii) comply
                                with the guaranteed delivery procedures set
                                forth in this Prospectus. See 'The Exchange
                                Offer--Procedures for Tendering,' '--Exchange
                                Agent,' and '--Guaranteed Delivery Procedures--
                                Unregistered Securities held by Holders.'
 
                                By tendering, each holder will represent to
                                the Company that, among other things, (i) it
                                is not an Affiliate of the Company, (ii) it
                                is not a broker-dealer tendering Unregistered
                                Securities acquired directly from the Company
                                for its own account, (iii) the Exchange
                                Securities acquired pursuant to the Exchange
                                Offer are being obtained in the ordinary
                                course of business of such holder and (iv) it
                                has no arrangements or understandings with
                                any person to participate in the Exchange
                                Offer for the purpose of distributing the
                                Exchange Securities. See 'The Exchange Offer--
                                Procedures for Tendering.'
Guaranteed Delivery
  Procedures..................  DTC Participants holding Unregistered
                                Securities through DTC who wish to cause
                                their Unregistered Securities to be tendered,
                                but who cannot transmit their acceptances
                                through ATOP prior to the Expiration Date,
                                may effect a tender in accordance with the
                                procedures set forth in this Prospectus and
                                in the Letter of Transmittal. See 'Exchange
                                Offer--Guaranteed Delivery
 
                                       15
<PAGE>
                                Procedures.' Holders who wish to tender their
                                Unregistered Securities but (i) whose
                                Unregistered Securities are not immediately
                                available and will not be available for
                                tendering prior to the Expiration Date, or
                                (ii) who cannot deliver their Unregistered
                                Securities, the Letter of Transmittal, or any
                                other required documents to the Exchange
                                Agent prior to the Expiration Date, may
                                effect a tender in accordance with the
                                procedures set forth in this Prospectus. See
                                'The Exchange Offer--Guaranteed Delivery
                                Procedures.'

Withdrawal Rights.............  The tender of Unregistered Securities
                                pursuant to the Exchange Offer may be
                                withdrawn at any time prior to 5:00 p.m., New
                                York City time, on the Expiration Date, in
                                accordance with the procedures set forth in

                                this Prospectus. See 'The Exchange
                                Offer--Withdrawal of Tenders.'
 
Exchange Agent................  United States Trust Company of New York is
                                serving as Exchange Agent in connection with
                                the Exchange Offer. See 'The Exchange
                                Offer--Exchange Agent.'
Shelf Registration
  Statement...................  Under certain circumstances described in the
                                Registration Rights Agreements, certain
                                holders of Unregistered Securities (including
                                holders who are not permitted to participate
                                in the Exchange Offer or who may not freely
                                resell Exchange Securities received in the
                                Exchange Offer) may require the Company to
                                file and use best efforts to cause to become
                                effective, a shelf registration statement
                                under the Securities Act, which would cover
                                resales of Unregistered Securities by such
                                holders. See 'Exchange Offer--Purpose and
                                Effect of the Exchange Offer.'
 
                                       16
<PAGE>
                      SUMMARY DESCRIPTION OF THE NEW NOTES
 
     The terms of the New Notes and the Old Notes are identical in all material
respects, except for certain transfer restrictions relating to the Old Notes.
The New Notes will bear interest from the most recent date to which interest has
been paid on the Old Notes or, if no interest has been paid on the Old Notes,
from June 25, 1997. Accordingly, registered holders of New Notes on the relevant
record date for the first interest payment date following the consummation of
the Exchange Offer will receive interest accruing from the most recent date to
which interest has been paid on the Old Notes or, if no interest has been paid,
from June 25, 1997. Old Notes accepted for exchange will cease to accrue
interest from and after the date of consummation of the Exchange Offer. Holders
whose Old Notes are accepted for exchange will not receive any payment in
respect of interest on such Old Notes otherwise payable on any interest payment
date the record date for which occurs on or after consummation of the Exchange
Offer.
 
MATURITY......................  June 15, 2004. The New Notes will bear
                                interest at the rate of 11% per annum.
 
INTEREST PAYMENT DATES........  June 15 and December 15 of each year,
                                commencing on December 15, 1997 (the
                                'Interest Payment Dates').
 
OPTIONAL REDEMPTION...........  Except as described below and under 'Change
                                of Control', the Company may not redeem the
                                Notes prior to June 15, 2001. On or after
                                such date, the Company may redeem the Notes,
                                in whole or in part, at any time at the
                                redemption prices set forth herein, together

                                with accrued and unpaid interest, if any, to
                                the date of redemption. In addition, at any
                                time and from time to time on or prior to
                                June 15, 2000, the Company may, subject to
                                certain requirements, redeem up to 35% of the
                                aggregate principal amount of the Notes with
                                the cash proceeds received from one or more
                                Equity Offerings at a redemption price equal
                                to 111.0% of the principal amount to be
                                redeemed, together with accrued and unpaid
                                interest, if any, to the date of redemption,
                                provided that at least $100.0 million of the
                                aggregate principal amount of the Notes
                                remain outstanding immediately after each
                                such redemption. See 'Description of
                                Notes--Redemption.'
 
CHANGE OF CONTROL.............  Upon the occurrence of a Change of Control,
                                the Company will be required to make an offer
                                to repurchase the Notes at a price equal to
                                101% of the principal amount thereof,
                                together with accrued and unpaid interest, if
                                any, to the date of repurchase. See
                                'Description of Notes--Repurchase at the
                                Option of the Holders--Change of Control.'
 
RANKING.......................  The Old Notes are and the New Notes will be
                                senior unsecured obligations of the Company
                                and will rank pari passu in right of payment
                                with all existing and future senior
                                indebtedness of the Company and senior in
                                right of payment to all existing and future
                                subordinated indebtedness of the Company.
                                Holders of secured indebtedness of the
                                Company will, however, have claims that are
                                prior to the claims of the holders of Notes
                                to the extent of the assets securing such
                                other indebtedness. See 'Description of
                                Notes--Ranking.'
 
                                       17
<PAGE>
GUARANTEES....................  The Old Notes are and the New Notes will be
                                unconditionally guaranteed, jointly and
                                severally, by each of the Guarantors. The
                                Guarantees will be senior unsecured
                                obligations of the Guarantors and will rank
                                pari passu in right of payment with all other
                                existing and future senior indebtedness of
                                the respective Guarantors and senior in right
                                of payment to all existing and future
                                subordinated indebtedness of the respective
                                Guarantors and may be released upon the
                                occurrence of certain events. The Guarantees

                                will be effectively subordinated to the
                                obligations under the Bank Credit Agreement
                                and to any other secured debt of the
                                Guarantors to the extent of the assets
                                serving as security therefor. See
                                'Description of Notes--Ranking' and
                                '--Guarantees.'
 
RESTRICTIVE COVENANTS.........  The indenture under which the Old Notes have
                                been, and the New Notes will be, issued (the
                                'Indenture') contains certain covenants that,
                                among other things, limit (i) the incurrence
                                of additional indebtedness by the Company and
                                its subsidiaries, (ii) the payment of
                                dividends on, and redemption of, capital
                                stock of the Company and the redemption of
                                certain subordinated obligations of the
                                Company, (iii) investments, (iv) sales of
                                assets and subsidiary stock, (v) transactions
                                with affiliates and (vi) consolidations,
                                mergers and transfers of all or substantially
                                all the assets of the Company. The Indenture
                                also prohibits certain restrictions on
                                distributions from subsidiaries. However, all
                                of these limitations and prohibitions are
                                subject to a number of important
                                qualifications and exceptions. See
                                'Description of Notes--Certain Covenants.'
EXCHANGE OFFER AND
  REGISTRATION RIGHTS.........  Pursuant to the Registration Rights
                                Agreement, the Company agreed to (i) file,
                                within 30 days after the date of original
                                issuance of the Old Notes (the 'Issue Date')
                                (the 'Filing Date'), a registration statement
                                with respect to the Exchange Offer for the
                                New Notes, (ii) use its best efforts to cause
                                such registration statement to be declared
                                effective within 90 days after the Filing
                                Date and (iii) use its best efforts to
                                consummate the Exchange Offer within 120 days
                                after the Filing Date. In the event that the
                                Company does not comply with certain
                                covenants set forth in the Registration
                                Rights Agreement, as the sole remedy
                                therefor, the Company will be obligated to
                                pay certain liquidated damages to the holders
                                of the Old Notes under certain circumstances.
                                See 'The Exchange Offer.'
 
                                For a more complete description of the New
                                Notes, see 'Description of Notes.'
 
                                       18

<PAGE>
                 SUMMARY DESCRIPTION OF THE NEW PREFERRED STOCK
 
     The terms of the New Preferred Stock and the Old Preferred Stock are
identical in all material respects, except for certain transfer restrictions
relating to the Old Preferred Stock. The New Preferred Stock will be entitled to
dividends from the most recent date to which dividends have been paid on the Old
Preferred Stock or, if no dividends have been paid on the Old Preferred Stock,
from June 25, 1997. Accordingly, registered holders of New Preferred Stock on
the relevant record date for the first dividend payment date following the
consummation of the Exchange Offer will receive dividends accumulating from the
most recent date to which dividends have been paid on the Old Preferred Stock
or, if no dividends have been paid, from June 25, 1997. Old Preferred Stock
accepted for exchange will cease to accumulate dividends from and after the date
of consummation of the Exchange Offer. Holders whose Old Preferred Stock is
accepted for exchange will not receive any payment in respect of dividends on
such Old Preferred Stock otherwise payable on any dividend payment date the
record date for which occurs on or after consummation of the Exchange Offer.
 
LIQUIDATION PREFERENCE........  $25.00 per share, plus accumulated and unpaid
                                dividends.
 
OPTIONAL REDEMPTION...........  At any time and from time to time on or prior
                                to June 15, 2000, the Company may, subject to
                                certain requirements, redeem up to 35% of the
                                Senior Preferred Stock with cash proceeds
                                from one or more Equity Offerings at a
                                redemption price equal to 112.0% of the
                                liquidation preference thereof, plus
                                accumulated and unpaid dividends to the date
                                of redemption. After June 15, 2000 and prior
                                to June 15, 2002, the Senior Preferred Stock
                                is not redeemable. On or after June 15, 2002,
                                the Senior Preferred Stock will be
                                redeemable, at the option of the Company, in
                                whole or in part at any time, at the
                                following redemption prices (expressed as a
                                percentage of liquidation preference) if
                                redeemed during the twelve month period
                                commencing on June 15, of the applicable year
                                set forth below plus, without duplication, an
                                amount in cash equal to all accumulated and
                                unpaid dividends to the redemption date:
 
                                               YEAR                PERCENTAGE
                                               ----                ----------
 
                                2002.............................    106.00%
                                2003.............................    104.00%
                                2004.............................    102.00%
                                2005 and thereafter..............    100.00%


                                (See 'Description of New Preferred

                                Stock--Redemption--Optional Redemption'.)

MANDATORY REDEMPTION..........  The Company is required, subject to certain
                                conditions,
                                to redeem all of the Senior Preferred Stock
                                outstanding on June 15, 2007 at a redemption
                                price equal to 100% of the liquidation
                                preference thereof, plus accumulated and
                                unpaid dividends to the date of redemption.
                                (See 'Description of
                                New Preferred Stock--Redemption--Mandatory
                                Redemption'.)
 
DIVIDENDS.....................  At a rate equal to 12% per annum of the
                                liquidation preference per share, payable
                                quarterly beginning the earlier of September
                                15, 1997 or such dividend payment date first
                                occuring subsequent to the consummation of
                                the Exchange Offer and
 
                                       19
<PAGE>
 
                                accumulating from the most recent date to
                                which dividends have been paid on the Old
                                Preferred Stock, or if no dividends have been
                                paid on the Old Preferred Stock, from June
                                25, 1997. See 'Description of New Preferred
                                Stock--Dividends.'
 
DIVIDEND PAYMENT DATES........  March 15, June 15, September 15 and December
                                15, commencing on the earlier of September
                                15, 1997 or such dividend payment date first
                                occuring subsequent to the consummation of
                                the Exchange Offer. See 'Description of New
                                Preferred Stock--Dividends.'
 
VOTING........................  The New Preferred Stock will be non-voting,
                                except as otherwise required by law and
                                except in certain circumstances described
                                herein, including (i) amending certain rights
                                of the holders of the New Preferred Stock and
                                (ii) the issuance of any class of equity
                                securities that ranks on a parity with or
                                senior to the New Preferred Stock. In
                                addition, if the Company (i) after June 15,
                                2002 fails to pay cash dividends in any
                                dividend period, (ii) fails to make a
                                mandatory redemption or an offer to purchase
                                upon a Change of Control, or (iii) fails to
                                comply with certain covenants or make certain
                                payments on its Indebtedness, holders of a
                                majority of the shares of the Senior
                                Preferred Stock, voting as a class, will be

                                entitled to elect two directors to the
                                Company's Board of Directors. See
                                'Description of New Preferred Stock--Voting
                                Rights.'
 
RANKING.......................  The Old Preferred Stock ranks, and the New
                                Preferred Stock will rank, with respect to
                                dividend rights and rights on liquidation,
                                winding-up and dissolution of the Company,
                                senior to all classes of common stock and to
                                all other classes of preferred stock of the
                                Company subject to certain exceptions. See
                                'Description of New Preferred
                                Stock--Ranking.'
 
CHANGE OF CONTROL.............  In the event of a Change of Control, the
                                Company will, subject to certain conditions,
                                be required to make an offer to purchase all
                                outstanding shares of Senior Preferred Stock
                                at a purchase price equal to 101% of the
                                liquidation preference thereof, plus
                                accumulated and unpaid dividends to the date
                                of purchase. There can be no assurance that
                                the Company will have sufficient funds to
                                purchase all of the Senior Preferred Stock in
                                the event of a Change of Control or that the
                                Company would be able to obtain financing for
                                such purpose on favorable terms, if at all.
                                See 'Description of New Preferred
                                Stock--Change of Control Offer.'
 
CERTAIN RESTRICTIVE
  PROVISIONS..................  The certificate of designation with respect
                                to the Old Preferred or the New Preferred, as
                                applicable (the 'Certificate of
                                Designation'), contains certain restrictive
                                provisions that, among other things, limit
                                the ability of the Company and its
                                subsidiaries to: (i) incur additional
                                Indebtedness; (ii) issue preferred stock of
                                subsidiaries; (iii) pay dividends or make
                                certain other restricted payments; (iv) enter
                                into transactions with affiliates; or (v)
                                merge or consolidate with or sell all or
                                substantially all of their assets to any
                                other person. See 'Description of New
                                Preferred Stock--Certain Covenants.'
 
                                       20
<PAGE>
 
EXCHANGE OFFER AND
  REGISTRATION RIGHTS.........  Pursuant to the Preferred Stock Registration
                                Rights Agreement the Company agreed to (i)

                                file, within 30 days after the Filing Date, a
                                registration statement with respect to the
                                Exchange Offer for the New Preferred Stock,
                                (ii) use its best efforts to cause such
                                registration statement to be declared
                                effective within 90 days after the Filing
                                Date and (iii) use its best efforts to
                                consummate the Exchange Offer for the New
                                Preferred Stock within 120 days after the
                                Filing Date. In the event that the Company
                                does not comply with certain covenants set
                                forth in the Preferred Stock Registration
                                Rights Agreement, as the sole remedy
                                therefor, the Company will be obligated to
                                pay certain liquidated damages to the holders
                                of the Old Preferred Stock under certain
                                circumstances. See 'Exchange Offer--Purpose
                                and Effect of the Exchange Offer.'
 
For a more complete description of the New Preferred Stock, see 'Description of
New Preferred Stock.'
 
                                  RISK FACTORS
 
     Prospective purchasers of the New Notes and the New Preferred Stock should
consider carefully all of the information set forth in this Prospectus and, in
particular, should evaluate the specific factors set forth under 'Risk Factors'
for risks involved with an investment in the New Notes and the New Preferred
Stock.
 
                                       21

<PAGE>
          SUMMARY OF HISTORICAL AND UNAUDITED PRO FORMA FINANCIAL DATA
     The following table presents summary financial data of National Tobacco and
NAOC on a historical and unaudited pro forma basis for the periods indicated.
The financial data used in the preparation of the summary historical financial
data has been derived from the audited financial statements for the years ended
December 31, 1994, 1995 and 1996 and from the unaudited condensed financial
statements for the three-month periods ended March 31, 1996 and 1997. The pro
forma financial data has been derived from the Unaudited Pro Forma Condensed
Consolidated Financial Statements. This financial data is qualified by and
should be read in conjunction with the historical financial statements and the
related notes thereto and the other financial information contained in this
Prospectus.
 
<TABLE>
<CAPTION>
                                                        YEAR ENDED DECEMBER 31, 1996                    THREE MONTHS ENDED
                                                  -----------------------------------------               MARCH 31, 1997
                                                    NATIONAL                                   ------------------------------------
                                                     TOBACCO                   THE COMPANY     NATIONAL                THE COMPANY
                                                  PRO FORMA (1)     NAOC      PRO FORMA (2)    TOBACCO      NAOC      PRO FORMA (2)
                                                  -------------    -------    -------------    --------    -------    -------------
                                                                    (DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA)
<S>                                               <C>              <C>        <C>              <C>         <C>        <C>
INCOME STATEMENT DATA:
  Net sales....................................      $55,936       $46,139      $ 102,075      $ 12,558    $10,244      $  22,802
  Cost of sales................................       23,254        16,453         39,707         4,484      3,386          7,870
                                                  -------------    -------    -------------    --------    -------    -------------
  Gross profit.................................       32,682        29,686         62,368         8,074      6,858         14,932
  Selling, general and administrative
    expense....................................       21,455         3,980         25,435         5,365      1,159          6,524
  Amortization of intangible assets............          870         5,078          6,478           201      1,330          1,603
                                                  -------------    -------    -------------    --------    -------    -------------
  Operating income.............................       10,357        20,628         30,455         2,508      4,369          6,805
  Interest expense.............................       11,813         4,976         26,169         2,480      1,151          6,622
  Financial advisory fee expense (3)...........           --         1,178             --            --        481             --
  Other expense (income).......................         (122)           --           (122)           27         --             27
                                                  -------------    -------    -------------    --------    -------    -------------
  Income (loss) before income taxes............       (1,334)       14,474          4,409             1      2,737            156
  Provision for income taxes...................           --         5,130          2,870            --        903            339
                                                  -------------    -------    -------------    --------    -------    -------------
  Net income (loss)............................       (1,334)        9,344          1,539             1      1,834           (183)
  Preferred stock dividends....................           --            --          4,442            --         --          1,064
                                                  -------------    -------    -------------    --------    -------    -------------
  Net income (loss) applicable to common
    stock......................................      $(1,334)      $ 9,344      $  (2,903)     $      1    $ 1,834      $  (1,247)
                                                  -------------    -------    -------------    --------    -------    -------------
                                                  -------------    -------    -------------    --------    -------    -------------
  Net income (loss) per common share...........           --       $698.25      $   (5.50)           --    $138.54      $   (2.36)
                                                  -------------    -------    -------------    --------    -------    -------------
                                                  -------------    -------    -------------    --------    -------    -------------
  Weighted average number of common shares
    outstanding (000) (4)......................           --          13.4          528.2            --       13.3          528.2
                                                  -------------    -------    -------------    --------    -------    -------------

                                                  -------------    -------    -------------    --------    -------    -------------
OTHER DATA:
  EBITDA (5)...................................      $15,521       $25,768      $  41,289      $  3,159    $ 5,715      $   8,874
  EBITDA margin................................         27.7%         55.8%          40.4%         25.2%      55.8%          38.9%
  Depreciation and amortization of intangible
    assets.....................................      $ 2,358       $ 5,140      $   8,028      $    651    $ 1,346      $   2,069
  LIFO adjustment..............................        2,806            --          2,806            --         --             --
  Capital expenditures.........................          300            55            355           302         30            332
  Ratio of EBITDA to interest expense (6).................................           1.72x                                   1.46x
  Ratio of EBITDA minus capital expenditures to interest expense (6)......           1.71x                                   1.41x
  Ratio of net debt to LTM EBITDA (7).............................................................................           5.76x
  Ratio of net debt to LTM EBITDA minus LTM capital expenditures (7)..............................................           5.86x
  Ratio of earnings to combined fixed charges and preferred stock
    dividends (8).........................................................             --                                      --
  Ratio of earnings to fixed charges (9)..................................           1.06                                      --
BALANCE SHEET DATA (AT END OF PERIOD):
  Working capital..........................................................................    $ 24,217    $ 2,397      $  47,742
  Total assets.............................................................................      94,219     64,078        273,394
  Total debt, including current maturities.................................................      68,347     31,182        240,000
  Preferred stock..........................................................................       2,837         --         32,250
  Warrants.................................................................................       8,195         --             --
  Equity (deficit).........................................................................       4,876     27,361        (24,154)
</TABLE>
 
- ------------------------
(1) Pro forma to reflect the May 17, 1996 recapitalization as if it had occurred
    on January 1, 1996.
(2) Pro forma to reflect the Transactions as if they had occurred on the balance
    sheet dates or at the beginning of the respective periods.
(3) Represents salaries, expenses and financial advisory fees paid to previous
    owners.
(4) Net income (loss) per common share is based on weighted average number of
    shares of common stock outstanding during the period. Stock options and
    warrants have not been included in the calculation due to their antidilutive
    effect.
(5) 'EBITDA' represents operating income plus depreciation and amortization of
    intangible assets plus the recurring non-cash LIFO adjustment, where
    applicable. Information regarding EBITDA is presented because management
    believes that certain investors use EBITDA as a measure of an issuer's
    historical ability to service its debt. EBITDA should not be considered as
    an alternative to, or more meaningful than, net income (as determined in
    accordance with GAAP) as a measure of the Company's operating results or
    cash flows (as determined in accordance with GAAP) as a measure of the
    Company's liquidity.
(6) For purposes of calculating this ratio, interest expense excludes
    amortization of deferred financing costs and dividends on preferred stock.
(7) Net debt represents total notes payable and long-term debt, including
    current maturities, less cash and cash equivalents. LTM represents the
    twelve-month period ended March 31, 1997.
(8) For purposes of calculating the ratio of earnings to combined fixed charges
    and preferred stock dividends, earnings represent income (loss) before
    income taxes plus combined fixed charges and preferred stock dividends.
    Combined fixed charges and preferred stock dividends consist of interest
    expense (including amortization of deferred financing costs) plus one-third

    (the portion deemed to be representative of interest) of rent expense, plus
    the pre-tax earnings which would be required to cover preferred stock
    dividends (preferred stock dividends divided by 100% minus the relationship
    of the provision for income taxes to the income (loss) before income taxes).
    The Company had pro forma earnings deficiencies which were inadequate to
    cover combined fixed charges and preferred stock dividends by approximately
    $505 and $673 for the year ended December 31, 1996 and the three months
    ended March 31, 1997, respectively.
(9) For purposes of calculating the ratio of earnings to fixed charges, earnings
    represent income (loss) before income taxes plus fixed charges. Fixed
    charges consist of interest expense (including amortization of deferred
    financing costs) plus one-third (the portion deemed to be representative of
    the interest portion) of rent expense. The Company had a pro forma earnings
    deficiency which was inadequate to cover fixed charges by approximately $183
    for the three months ended March 31, 1997.
 
                                       22

<PAGE>
<TABLE>
<CAPTION>
                                           YEAR ENDED DECEMBER 31,          THREE MONTHS ENDED MARCH 31,
                                      ----------------------------------    ----------------------------
                                       1994         1995          1996          1996          1997 (1)
                                      -------      -------      --------      --------        --------
                                                            (DOLLARS IN THOUSANDS)
<S>                                   <C>          <C>          <C>           <C>             <C>
NATIONAL TOBACCO:
  Net sales........................   $51,376      $52,630      $ 55,936      $ 12,636        $ 12,558
  Gross profit.....................    29,504       32,139        32,682         7,719           8,074
  EBITDA (2).......................    12,756       13,496        15,521         2,851           3,159
  Capital expenditures.............       355          239           300            37             302
  EBITDA margin....................      24.8%        25.6%         27.7%         22.6%           25.2%
NAOC:
  Net sales........................   $40,218      $42,546      $ 46,139      $ 12,439        $ 10,244
  Gross profit.....................    25,786       27,043        29,686         7,867           6,858
  EBITDA (2).......................    22,431       23,097        25,768         6,961           5,715
  Capital expenditures.............        94           88            55            10              30
  EBITDA margin....................      55.8%        54.3%         55.8%         56.0%           55.8%
COMBINED (3):
  Net sales........................   $91,594      $95,176      $102,075      $ 25,075        $ 22,802
  Gross profit.....................    55,290       59,182        62,368        15,586          14,932
  EBITDA (2).......................    35,187       36,593        41,289         9,812           8,874
  Capital expenditures.............       449          327           355            47             332
  EBITDA margin....................      38.4%        38.4%         40.4%         39.1%           38.9%
</TABLE>
 
- ------------------
(1) NAOC experienced a decrease in net sales in the first quarter of 1997
    primarily due to a change in the timing of the Company's promotional periods
    and the discount levels of these promotions. See 'Management's Discussion
    and Analysis of Financial Condition and Results of Operations.'
 
(2) EBITDA represents operating income plus depreciation and amortization of
    intangible assets plus the recurring non-cash LIFO adjustment, where
    applicable. Information regarding EBITDA is presented because management
    believes that certain investors use EBITDA as a measure of an issuer's
    historical ability to service its debt. EBITDA should not be considered as
    an alternative to, or more meaningful than, net income (as determined in
    accordance with GAAP) as a measure of the Company's operating results or
    cash flows (as determined in accordance with GAAP) as a measure of the
    Company's liquidity.
 
(3) The combined financial data represents the mathematical total of National
    Tobacco and NAOC amounts for the periods presented. Had pro forma financial
    data been computed for such periods to reflect the results of the
    Transactions, such pro forma financial data would have been the same as the
    combined financial data presented.
 
                                       23

<PAGE>
                                  RISK FACTORS
 
     Prospective investors should carefully review the information set forth
below, together with the information and financial data set forth elsewhere in
this Prospectus, before making an investment decision.
 
SUBSTANTIAL LEVERAGE AND ABILITY TO SERVICE DEBT
 
     As a result of the Old Notes Offering, the Company is highly leveraged.
After giving pro forma effect to the Transactions, the Company would have had
total indebtedness at March 31, 1997 of approximately $240.0 million (96.7% of
total capitalization). See 'Summary of Historical and Unaudited Pro Forma
Financial Data,' 'Capitalization,' and 'Unaudited Pro Forma Condensed
Consolidated Financial Statements.'
 
     This degree of leverage could have important consequences, including the
following: (i) the ability of the Company to obtain additional financing for
working capital, capital expenditures, debt service requirements or other
purposes may be impaired (see 'Management's Discussion and Analysis of Financial
Condition and Results of Operations--Liquidity and Capital Resources'); (ii) a
substantial portion of the Company's cash flow from operations will be required
to pay the Company's debt service; (iii) the Company may be more highly
leveraged than companies with which it competes, which may place it at a
competitive disadvantage; (iv) the Company may be particularly vulnerable in the
event of a downturn in its business or in the economy generally; and (v) to the
extent that the Company any borrowings incurred under the New Senior Secured
Facilities, the Company will be vulnerable to increases in interest rates.
 
     As a result of the Transactions, a significant portion of the Company's
cash flow will be required to service indebtedness and will not be available for
other purposes. After giving pro forma effect to the Transactions as if they had
been consummated on January 1, 1996, the ratio of the Company's earnings to its
fixed charges for the year ended December 31, 1996 would have been 1.17 to 1 and
for the three months ended March 31, 1997 would have been 1.02 to 1. In the
absence of adequate operating results and cash flows, the Company may be
required to dispose of material assets or operations or refinance its
indebtedness to meet its debt service obligations. There can be no assurance
that the Company will be successful in this regard should such actions become
necessary.
 
LIMITATIONS ON ABILITY TO PAY DIVIDENDS
 
     The Indenture limits the amount of cash dividends that may be paid on
shares of preferred stock of the Company. However, for all dividend dates
through and including June 15, 2002, the Company may, at its option, pay
dividends in additional shares of New Preferred Stock in lieu of paying cash
dividends.
 
     In addition to the limitations imposed on the payment of dividends by the
Indenture, under Delaware law the Company is permitted to pay dividends on its
capital stock, including the New Preferred Stock, only out of its surplus or, in
the event that it has no surplus, out of its net profits for the year in which a
dividend is declared or for the immediately preceding fiscal year. Surplus is

defined as the excess of a company's total assets over the sum of its total
liabilities plus the par value of its outstanding capital stock. In order to pay
dividends in cash, the Company must have surplus or net profits equal to the
full amount of the cash dividend at the time such dividend is declared.
 
     In determining the Company's ability to pay dividends, Delaware law permits
the Board of Directors of the Company to revalue the Company's assets and
liabilities from time to time to their fair market values in order to create
surplus. The Company cannot predict what the value of its assets or the amount
of its liabilities will be in the future and, accordingly, there can be no
assurance that the Company will be able to pay cash dividends on the New
Preferred Stock.
 
TAX CONSEQUENCES OF DISTRIBUTIONS WITH RESPECT TO THE NEW PREFERRED STOCK;
POTENTIAL FOR UNPLANNED DEEMED DIVIDEND INCOME
 
     If the redemption price of the New Preferred Stock exceeds its issue price
by more than a de minimis amount, such excess may be treated as a constructive
distribution with respect to the New Preferred Stock of additional stock over
the term of the New Preferred Stock using a constant interest rate method
similar to that used for accruing original issue discount. As a result of the
allocation of a portion of the purchase price of the Units to the Warrants, the
New Preferred Stock will have a redemption price that exceeds its issue price by
more than a de minimis amount, resulting in such constructive distributions. In
addition, because the issue price of the New Preferred Stock distributed in lieu
of payments of cash dividends will be equal to the fair market value of the New
Preferred Stock at the time of distribution, it is possible, depending on its
 
                                       24
<PAGE>
fair market value at that time, that such New Preferred Stock will be issued
with a redemption premium large enough to be considered a constructive
distribution as described above. In such event holders would be required to
include such premium in income as a distribution over some period in advance of
receiving the cash attributable to such income, and such New Preferred Stock
might trade separately, which might adversely affect the liquidity of the New
Preferred Stock.
 
EXTENSIVE AND INCREASING REGULATION OF PRODUCTS
 
     Smokeless tobacco companies, like other manufacturers, distributors and
sellers of tobacco products, are subject to regulation at the federal, state and
local levels. Such regulations include labeling requirements, limitations on
advertising, and prohibition of sales to minors. The trend in recent years has
been toward increased regulation of the tobacco industry. There can be no
assurance as to the ultimate content, timing or effect of any regulation of
tobacco products by any federal, state or local legislative or regulatory body,
nor can there be any assurance that any such legislation or regulation would not
have a material adverse effect on the Company's business.
 
     In August 1995, the United States Food and Drug Administration ('FDA')
published proposed rules for regulation of tobacco and tobacco products,
including smokeless tobacco. Following a year of comment and revision, in August
1996 the FDA promulgated final rules which were scheduled to take effect in

August 1997, except for a portion of the rules prohibiting the sale of tobacco
to persons under 18, which have already become effective. The FDA's regulations
restrict access to tobacco and tobacco products, regulate tobacco labeling, and
limit promotion and advertising of tobacco.
 
     On April 25, 1997, a federal court in Greensboro, North Carolina ruled that
the FDA has statutory authority to regulate tobacco products. The court upheld
the FDA's rules restricting access to tobacco products and regulating tobacco
labeling. However, the court ruled that the FDA does not have authority to
regulate promotion and advertising of tobacco products. The judge certified the
case for interlocutory appeal to the United States Fourth Circuit Court of
Appeals, and both the tobacco companies and the government have indicated their
intent to appeal this ruling.
 
     The FDA regulations will prohibit self-service displays of tobacco,
including smokeless tobacco, and require that a retailer sell cigarettes and
smokeless tobacco only in a direct, face to face exchange between the retailer
and the consumer. Historically, smokeless tobacco has been sold primarily by
allowing customers self service access to the product, and there can be no
assurance that prohibiting such access will not have an adverse effect on sales.
 
     In 1996, the Commonwealth of Massachusetts enacted a statute which requires
tobacco companies, incuding smokeless tobacco companies, to disclose information
regarding the ingredients and nicotine content of their products. On February 7,
1997, a federal court in Massachusetts ruled that this statute is not preempted
by federal law. The case has been certified for immediate appeal to the United
States First Circuit Court of Appeals. If tobacco companies are required to
disclose ingredient information, this may risk disclosure of trade secrets,
which may have a material adverse effect on their businesses.
 
     While there is no current regulation materially and adversely affecting the
sale of RYO cigarette papers, there can be no assurance that federal, state or
local regulations will not be enacted which seek to regulate RYO cigarette
papers and which would have a material adverse effect on the business of the
Company. There can also be no assurance that the FDA will not attempt to
regulate the sale of RYO cigarette papers. See 'Business--Regulation.'
 
TOBACCO INDUSTRY PRODUCT LIABILITY LITIGATION
 
     The tobacco industry, primarily the cigarette segment, has experienced and
is experiencing significant product liability litigation. Numerous class action
and individual lawsuits have been brought against tobacco companies (primarily
the cigarette companies) for health-related injuries allegedly caused by use of
or exposure to tobacco products. Many of these lawsuits seek punitive damages in
addition to compensatory damages. In addition to individual and class action
product liability lawsuits, approximately 40 states and at least ten cities and
counties have sued tobacco companies (primarily the cigarette companies) to
recover substantial medical costs allegedly incurred by such states, cities and
counties in treating tobacco-related illnesses and diseases. The total amount of
damages which may be at risk in these various lawsuits is presently unknown, but
could be material.
 
                                       25
<PAGE>

     Several events have occurred within the past few years which make it likely
that tobacco liability lawsuits will be pursued vigorously against tobacco
companies (primarily the cigarette companies) in the near future, including the
following: in August 1996, a Florida jury awarded, in a verdict which is
currently under appeal, $750,000 in compensatory damages in favor of an
individual plaintiff who claimed he was injured as a result of smoking
cigarettes; documents have been obtained in discovery from several tobacco
companies, which plantiffs allege show that such companies concealed information
regarding the health risks and addictive effects of nicotine and tobacco;
testimony has been given and statements have been made by present or former
tobacco executives regarding possibly harmful and addictive effects of nicotine
and tobacco; at least 25 statewide class actions have been brought by a well
organized and well financed group of plaintiffs' class action lawyers;
approximately 40 states and at least ten cities and counties have brought
lawsuits seeking to recover costs incurred in treating tobacco-related illnesses
and diseases; and Liggett & Myers recently broke ranks with other major tobacco
companies and agreed to reach a separate settlement of its tobacco liability
litigation, pursuant to which it agreed to produce documents and cooperate with
plaintiffs.
 
     Most tobacco liability lawsuits have been brought against manufacturers and
sellers of cigarettes for injuries allegedly caused by smoking or by exposure to
smoke. However, several lawsuits have been brought against manufacturers and
sellers of smokeless tobacco, principally moist snuff, for injuries to health
allegedly caused by use of smokeless tobacco. Historically, such claims have
asserted that use of smokeless tobacco is addictive and causes oral cancer.
These cases include recent purported class actions brought in Louisiana and
Illinois; several of the 40 health care reimbursement actions brought by the
state attorneys general; and four individual actions brought in Louisiana and
Texas. One additional purported class action seeking 'the establishment of a
medical monitoring fund to monitor the health of plaintiffs and class members
for those diseases and health risks associated with the use of smokeless tobacco
products' was filed, on June 30, 1997 against National Tobacco and other
manufacturers of smokeless tobacco products, although National Tobacco has not
been served with a petition. Based on the filed petition, the Company believes
this claim to be without merit and intends to defend vigorously such claim if it
is served. There can be no assurance that National Tobacco will not be sued in
the future or, if sued, that such lawsuits will not have a material adverse
effect on the Company's business. It is possible that National Tobacco may be
named as a defendant in one or more of such actions. In addition, National
Tobacco is a member of Smokeless Tobacco Council, Inc., a trade organization
('STC'), which is a defendant in certain of these cases and is responsible for
5% of the STC's operating expenses, including litigation costs. See
'Business--Product Liability and Litigation.'
 
POSSIBLE NATIONAL SETTLEMENT OF TOBACCO LIABILITY CLAIMS
 
     There has been widespread publicity and speculation recently about a
possible national settlement of tobacco liability claims. Although the proposed
settlement has neither been enacted by the Congress nor has its
constitutionality been tested in the courts, its terms were made public on June
21, 1997. If enacted in its present form, the proposed settlement would expand
the FDA's authority to regulate the manufacture, marketing and distribution of
nicotine-containing tobacco products (e.g., advertising, warning labels,

manufacture, display and sale of tobacco products) and to require disclosure of
previously non-public or confidential tobacco industry files. If enacted in its
present form, the settlement would also create and finance public health
programs and education campaigns as well as establish goals for reduction of
underage tobacco use and provide a mandatory surcharge on tobacco businesses if
such goals are not met. Standards would also be developed to minimize
involuntary exposure to second-hand smoke.
 
     The total face value of the 25-year settlement program would be $368.5
billion, to be borne by the tobacco industry as a deductible, ordinary business
expense. The legislation, if enacted in its present form, would also settle
certain types of existing lawsuits, including attorney general or similar
government actions and class actions. Punitive damages claims arising from
conduct preceding enactment of the legislation would be prohibited, no class
actions or other devices to resolve cases other than on an individual basis
would be permitted without the defendant's consent. An annual aggregate cap
would be placed on damages companies would pay. Where such cap is exceeded,
settlements and amounts of individual judgements exceeding $1 million would be
payable over time, with no more than $1 million to be paid over in any one year
in which the aggregate cap would be exceeded. All of the above limitations,
except for the limitation of punitive damages, would also apply to suits
claiming the occurence of injury after the effective date of legislation.
 
                                       26
<PAGE>
     It is impossible to predict whether, and in what form, the proposed
legislation will be enacted. Assuming some form is enacted, it is unclear what
effect, if any, such legislation would have upon the Company or the smokeless
tobacco industry.
 
EFFECTS OF INCREASED EXCISE TAXES
 
     Smokeless tobacco products and RYO cigarette papers have long been subject
to federal and/or state and local excise taxes, and such taxes have frequently
been increased or proposed to be increased, in some cases significantly, to fund
various legislative initiatives. Future enactment of increases in excise taxes
could result in decreased unit sales of smokeless tobacco products and RYO
cigarette papers, which could have a material adverse effect on the Company's
business. See 'Business--Excise Taxes'.
 
RESTRICTIONS IMPOSED BY TERMS OF THE COMPANY'S INDEBTEDNESS AND PREFERRED STOCK
 
     The terms and conditions of the Indenture, the Certificate of Designation
and the New Senior Secured Facilities impose restrictions that affect the
ability of the Company to incur debt, make distributions, make acquisitions,
create liens and make capital expenditures. See 'Recent Transactions,'
'Description of Notes,' 'Description of New Preferred Stock,' and 'Description
of Other Indebtedness.' The Company also is required to maintain specified
financial ratios and tests and limit its capital expenditures, affiliate
payments and dividends. The restrictive covenants contained in the Indenture,
the Certificate of Designation and the New Senior Secured Facilities, as well as
the highly leveraged position of the Company, could significantly limit the
ability of the Company to respond to changing business or economic conditions or
to substantial declines in operating results. The ability of the Company to

comply with the provisions in the Indenture, the Certificate of Designation and
the New Senior Secured Facilities can be affected by events beyond the Company's
control, and there can be no assurance that the Company will achieve operating
results that will comply with such provisions.
 
     The breach of any of these covenants under the New Senior Secured
Facilities could result in a default thereunder. In the event of any such
default, the Lender could elect to declare all amounts borrowed or owed under
the New Senior Secured Facilities, together with accrued interest and other
fees, to be due and payable or to apply all the available cash of the Company to
repay such amounts or to collateralize letters of credit (in which event cash
would not be available to the Company for other purposes). If the Company were
unable to repay any such amounts when due, the Lender could proceed against all
the collateral securing such debt. If the indebtedness under the New Senior
Secured Facilities or the Notes were to be accelerated, there can be no
assurance that the assets of the Company would be sufficient to repay such other
indebtedness and the Notes in full. See 'Description of Notes' and 'Description
of Other Indebtedness.'
 
RANKING OF THE NEW NOTES AND THE GUARANTEES; ABILITY TO INCUR ADDITIONAL SECURED
DEBT
 
     The New Notes are not subordinated to any indebtedness of the Company and
rank pari passu with all other unsecured, unsubordinated indebtedness of the
Company including the Old Notes. The Notes are unsecured and thus, in effect,
would rank junior to any secured indebtedness of the Company, including the
Revolver and the Senior Secured Notes, to the extent of the security. The
Company has approximately $85.0 million in aggregate principal amount of secured
indebtedness outstanding. In addition, the Indenture permits the Company and its
subsidiaries to incur additional secured debt under certain circumstances. Some
or all of such additional indebtedness may rank pari passu with the Notes, and
the holders of such indebtedness may have a claim to assets of the Company
superior to that of the holders of the Notes because such additional
indebtedness is secured by liens on assets of the Company. Although there are
certain limitations on the ability of the Company to secure such debt, the
incurrence of such additional debt might adversely affect the Company's ability
to meet its obligations under the Notes. See 'Description of Notes--Certain
Covenants' and 'Description of Other Indebtedness.' In the event of dissolution,
liquidation or reorganization of, or similar proceeding relating to, the
Company, the secured lenders of the Company would be entitled to receive payment
to the extent of the value of their collateral or in full, whichever is less,
prior to any payment in respect of the Notes.
 
     The Guarantors have unconditionally guaranteed the payment of principal and
interest on the Notes when due. The Guarantees will rank pari passu with all
existing and future senior indebtedness of the Company and the Guarantors. The
Guarantees are unsecured and thus, in effect, would rank junior to any secured
indebtedness of the Guarantors. The Guarantors have $85.0 million in aggregate
principal amount
 
                                       27
<PAGE>
of secured indebtedness outstanding. The Indenture permits the Company and its
subsidiaries (including the Guarantors) to incur additional secured debt under

certain circumstances. Some or all of such additional indebtedness may rank pari
passu with the Guarantees, and the holders of such indebtedness may have a claim
to assets of a Guarantor superior to that of the holders of the Notes because
such additional indebtedness is secured by liens on assets of such Guarantor.
Although there are certain limitations on the ability of the Guarantors to
secure such debt, the incurrence of such additional debt might adversely affect
the Guarantors' ability to meet their obligations under the Guarantees. See
'Description of Notes--Guarantees.' Consequently, in the event of dissolution,
liquidation or reorganization of, or similar proceeding relating to, any
Guarantor, such Guarantor's secured lenders would be entitled to receive payment
to the extent of the value of their collateral or in full, whichever is less,
prior to any payment in respect of such Guarantor's Guarantee.
 
FRAUDULENT CONVEYANCE CONSIDERATIONS
 
     The incurrence by the Company of a portion of the indebtedness evidenced by
the Notes to finance the Acquisition, as described under 'Recent Transactions,'
is subject to review under relevant federal and state fraudulent conveyance
statutes in a bankruptcy or reorganization case or a lawsuit by or on behalf of
creditors of the Company. Under these statutes, if a court were to find that
obligations (such as the Notes) were incurred with the intent of hindering,
delaying or defrauding present or future creditors, that the Company received
less than a reasonably equivalent value or fair consideration for those
obligations or that the Company contemplated insolvency with a design to prefer
one or more creditors to the exclusion, in whole or in part, of other creditors
and, at the time of the occurrence of the obligations, the obligor either (i)
was insolvent or rendered insolvent by reason thereof, (ii) was engaged or was
about to engage in a business or transaction for which its remaining
unencumbered assets constituted unreasonably small capital or (iii) intended to
or believed that it would incur debts beyond its ability to pay such debts as
they matured or became due, such court could void the Company's obligations
under the Notes, subordinate the Notes to other indebtedness of the Company or
take other action detrimental to the holders of the Notes.
 
     The measure of insolvency for purposes of a fraudulent conveyance claim
will vary depending upon the law of the jurisdiction being applied. Generally,
however, a company will be considered insolvent at a particular time if the sum
of its debts at that time is greater than the then fair value of its assets or
if the fair salable value of its assets at that time is less than the amount
that would be required to pay its probable liability on its existing debts as
they become absolute and mature. The Company believes that, after giving effect
to the Transactions, the Company is (i) neither insolvent nor rendered insolvent
by the incurrence of indebtedness in connection with the Transactions, (ii) in
possession of sufficient capital to run its business effectively and (iii)
incurring debts within its ability to pay as the same mature or become due.
 
     There can be no assurance, however, as to what standard a court would apply
in order to evaluate the parties' intent or to determine whether the Company was
insolvent at the time of, or rendered insolvent upon consummation of, the
Transactions, the sale of the Old Notes or the Exchange Offer or that,
regardless of the method of valuation, a court would not determine that the
Company was insolvent at the time of, or rendered insolvent upon consummation
of, the Transactions.
 

     In addition, the Guarantees may be subject to review under relevant federal
and state fraudulent conveyance and similar statutes in a bankruptcy or
reorganization case or a lawsuit by or on behalf of creditors of any of the
Guarantors. In such a case, the analysis set forth above would generally apply,
except that the Guarantees could also be subject to the claim that, since the
Guarantees were incurred for the benefit of the Company (and only indirectly for
the benefit of the Guarantors), the obligations of the Guarantors thereunder
were incurred for less than reasonably equivalent value or fair consideration. A
court could avoid a Guarantor's obligation under the Guarantee, subordinate the
Guarantee to other indebtedness of a Guarantor or take other action detrimental
to the holders of the Notes.
 
     To the extent any Guarantee was avoided as a fraudulent conveyance, limited
as described above, or held unenforceable for any other reason, holders of the
Notes would, to such extent, cease to have a claim in respect of such Guarantee
and, to such extent, would be creditors solely of the Company and any Guarantor
whose Guarantee was not avoided, limited or held unenforceable. In such event,
the claims of the holders of the Notes against the issuer of an avoided, limited
or unenforceable Guarantee would be subject to the prior payment of all
liabilities of such Guarantor. There can be no assurance that, after providing
for all prior claims, there would be sufficient assets to satisfy the claims of
the holders of Notes.
 
                                       28
<PAGE>
CONTROL BY PRINCIPAL STOCKHOLDER
 
     The Company is privately held. Thomas F. Helms, Jr., the Company's
President, Chief Executive Officer and Chairman of the Board owns a majority of
the Company's outstanding shares of Common Stock (before giving effect to the
exercise of the Warrants). Pursuant to the Stockholders' Agreement, Mr. Helms
has, in effect, the ability to elect all or, in certain events, a majority of
the members of the Board of Directors of the Company. See 'Risk
Factors--Limitation of Change of Control' and 'The Transactions.' Accordingly,
Mr. Helms has the ability to control the Company's policies and affairs. Such
control may have the effect of discouraging certain types of transactions
involving an actual or potential change of control of the Company.
 
HOLDING COMPANY STRUCTURE; CHANGE OF CONTROL
 
     The Company is a holding company with no business operations of its own.
The Company's only material asset is the direct and indirect equity interests in
its National Tobacco and NAOC subsidiaries, through which the Company conducts
its business operations. Accordingly, the Company will be dependent upon the
earnings and cash flows of, and dividends and distributions from, its direct and
indirect equity interests in National Tobacco and NAOC to pay its expenses, meet
its obligations and pay interest and principal on the Notes and dividends on the
Senior Preferred Stock. There can be no assurance that these direct and indirect
equity interests in National Tobacco and NAOC will generate sufficient earnings
and cash flows to pay dividends to distribute funds to the Company to enable the
Company to pay its expenses and meet its obligations and pay interest and
principal on the Notes and dividends on the Senior Preferred Stock.
 
NO PRIOR HISTORY OF COMBINED OPERATIONS; INTEGRATION OF ACQUIRED COMPANIES

 
     Prior to the Acquisition, the operations of National Tobacco and NAOC were
conducted as separate and distinct businesses, each with its own management
team, sales force and manufacturing or distribution facilities. The Company
intends to manage the operations of National Tobacco and NAOC as an integrated
entity. While the Company believes that it can successfully integrate the
operations of National Tobacco and NAOC, there can be no assurance that this
will be the case. There also can be no assurance that the Company will be able
to realize expected operating and economic efficiencies following the
Transactions.
 
RELIANCE ON SUPPLIERS
 
     The Company does not grow or purchase from growers any of the raw tobacco
products used in manufacture of its loose leaf chewing tobacco, and has entered
into a purchasing and processing agreement (the 'Lancaster Agreement') with the
Lancaster Leaf Tobacco Company of Pennsylvania ('Lancaster'). Pursuant to the
Lancaster Agreement, the Company, under normal conditions, must purchase all of
its tobacco requirements exclusively from Lancaster. In turn, Lancaster is
required to provide the Company with the quantity and types of tobacco it
desires.
 
     Although the Company has put in place, and the Lancaster Agreement
provides, certain safeguards, including the right, under certain circumstances,
to purchase tobacco from other suppliers, there can be no guarantee that the
Company will be able to meet product demands in a timely manner or that the
Company will be able to find an alternate tobacco supplier if Lancaster is
unable to or does not meet the Company's supply needs. In the event that the
Company is unable to meet product demands, customers of the Company may seek to
fulfill their supply needs by purchasing competing brands, which in turn would
reduce the Company's market share.
 
     The Company's RYO cigarette paper operations consist solely of the
marketing and distribution of finished RYO cigarette papers, rag or cut tobacco
and other tobacco related products. The Company does not manufacture any of its
cigarette paper products and has entered into an agreement with Bollore for the
long-term supply of finished products. Pursuant to the Distribution Agreements
(as defined) with Bollore, the Company, under normal conditions, must purchase
the finished products only from Bollore. In turn, Bollore is required by the
Distribution Agreements to provide the Company with the quantities of the
products that it desires.
 
     Although the Company has put in place certain safeguards including the
maintenance by the Company of a six- to 12-week supply of inventory, and by
Bollore of a two-month supply of immediately available inventory at a public
warehouse in Sparks, Nevada, and the ability under certain circumstances to sell
ZIG-ZAG RYO cigarette papers which are purchased from sources other than
Bollore, there can be no guarantee
 
                                       29
<PAGE>
that the Company will be able to meet product demands in a timely manner or that
the Company will be able to find an alternate supplier if Bollore is unable to
or does not meet the Company's supply needs. In the event that the Company is

unable to meet product demands, customers of the Company may seek to fulfill
their supply needs by purchasing competing brands, which in turn would reduce
the Company's market share.
 
     The Distribution Agreements prohibit ownership by a competitor of NAOC (a
'Competitor') of equity in the Company, transfer of equity in the Company to a
Competitor, and certain investments by significant stockholders of the Company
in a Competitor. If such prohibited transactions occurred, they would breach the
Bollore Agreement and could result in its termination. See: 'Business--Raw
Materials; Product Supply and Inventory Management' and '--Distribution
Agreements.'
 
COMPETITION
 
     The Company encounters significant competition for the Company's products
from other third-party providers of similar products. The Company believes that
the principal competitive factors affecting the business for both major product
categories--loose leaf chewing tobacco products and RYO cigarette
papers--include product quality and taste, brand name recognition, product
innovation, low-cost manufacturing and sales and marketing resources.
Additionally, competitive pricing is a significant factor affecting the business
for both loose leaf chewing tobacco and RYO cigarette paper products. Certain
competitors of the Company in the loose leaf chewing tobacco and the RYO
cigarette paper businesses are better capitalized and less leveraged than the
Company and may have greater financial and other resources than those available
to the Company. See 'Business--Business Strategy' and '--Competition.'
 
QUARTERLY FLUCTUATIONS IN EARNINGS
 
     On a pro forma basis, approximately half of the Company's net sales and
approximately two thirds of the Company's operating profits are derived from
NAOC. NAOC's sales are promotionally oriented. A substantial portion of its
sales are derived from three four-week promotions which occur in March,
July/August and November. As a result, the Company's net sales and profits may
fluctuate from quarter to quarter. In addition, NAOC's failure to successfully
promote its products during one or more of these periods could have a material
adverse effect on the Company.
 
LIMITATION ON CHANGE OF CONTROL
 
     Upon a Change of Control (as defined) the Company will be required to offer
to purchase all of the outstanding Notes and the Senior Preferred Stock at a
price equal to 101% of the principal amount of the Notes plus accrued and unpaid
interest, if any, to the date of purchase and 101% of the liquidation preference
of the Senior Preferred Stock plus accumulated and unpaid dividends to the date
of purchase, respectively. The Change of Control purchase feature of the Notes
and the Senior Preferred Stock may in certain circumstances discourage or make
more difficult a sale or takeover of the Company. In particular, a Change of
Control may cause an acceleration of indebtedness under the New Senior Secured
Facilities and certain other indebtedness, if any, of the Company and its
subsidiaries, in which case such indebtedness would be required to be repaid in
full before repurchase of the Notes and the Senior Preferred Stock. See
'Description of Notes--Repurchase at the Option of Holders--Change of Control,'
'Description of New Preferred Stock--Change of Control Offer' and 'Description

of Other Indebtedness.' The inability to repay such indebtedness, if
accelerated, and to purchase all of the tendered Notes would constitute an event
of default under the Indenture. Finally, there can be no assurance that the
Company will have funds available to repurchase the Notes upon the occurrence of
a Change of Control.
 
DEPENDENCE ON MANAGEMENT
 
     Certain of the executive officers of the Company are vital to the direction
and management of the Company. The loss of the services of such persons could
have a material adverse effect on the business and operations of the Company,
and there can be no assurance that the Company would be able to find
replacements for such persons with equivalent business experience.
 
ABSENCE OF PUBLIC MARKET
 
     Prior to the Exchange Offer, there has not been any public market for the
Unregistered Securities. The Unregistered Securities have not been registered
under the Securities Act and will be subject to restrictions on transferability
to the extent that they are not exchanged for Exchange Securities by holders who
are
 
                                       30
<PAGE>
entitled to participate in the Exchange Offer. Certain holders of Unregistered
Securities (other than any such holder that is an affiliate of the company
within the meaning of Rule 405 under the Securities Act) who are not eligible to
participate in the Exchange Offer are entitled to certain registration rights,
and the Company may be required to file a Shelf Registration Statement with
respect to such Unregistered Securities. The New Notes and New Preferred Stock
will each constitute a new issue of securities with no established trading
market. The Company does not intend to list the Exchange Securities on any
national securities exchange or to seek approval for quotation through any
automated quotation system. The initial purchasers of the Unregistered
Securities currently make a market in the Unregistered Securities, but they are
not obligated to do so and may discontinue such market making at any time. In
addition, such market making activity will be subject to the limits imposed by
the Securities Act and the Exchange Act and may be limited during the Exchange
Offer and the pendency of a Shelf Registration Statement. Accordingly, no
assurance can be given that an active public or other market will develop for
the Exchange Securities or as to the liquidity of the trading market for the
Exchange Securities. Consequently, holders of Exchange Securities may experience
difficulty in reselling the Exchange Securities or may be unable to sell them at
all. If a market for the Exchange Securities develops, any such market may be
discontinued at any time.
 
     If a public trading market develops for the Exchange Securities, future
trading prices of such securities will depend on many factors, including among
other things, prevailing interest rates, the Company's results of operations and
the market for similar securities. Depending on prevailing interest rates, the
market for similar securities and other factors, including the financial
condition of the Company, the Exchange Securities may trade at a discount from
their principal amount.
 

CONSEQUENCES OF FAILURE TO EXCHANGE
 
     Holders of Unregistered Securities who do not exchange their Unregistered
Securities for Exchange Securities pursuant to the Exchange Offer will continue
to be subject to the restrictions on transfer of such securities as set forth in
the legend thereon and in the Offering Memorandum dated June 18, 1997, because
the Unregistered Securities were issued pursuant to exemptions from, or in
transactions not subject to, the registration requirements of the Securities Act
and applicable state securities laws. In general, the Unregistered Securities
may not be offered or sold unless registered under the Securities Act and
applicable state securities laws, or pursuant to an exemption therefrom, or in a
transaction not subject to the Securities Act and applicable state securities
laws. The Company does not intend to register the Unregistered Securities under
the Securities Act and, after consummation of the Exchange Offer, will not be
obligated to do so except under limited circumstances. See 'The Exchange
Offer--Purpose and Effect.' Based on an interpretation by the staff of the
Commission set forth in no-action letters issued to third parties, the Company
believes that the Exchange Securities issued pursuant to the Exchange Offer in
exchange for Unregistered Securities may be offered for resale, resold or
otherwise transferred by holders thereof (other than any such holder which is an
'affiliate' of the Company within the meaning of Rule 405 under the Securities
Act) without compliance with the registration and prospectus delivery provisions
of the Securities Act, provided that such securities are acquired in the
ordinary course of such holders' business, such holders have no arrangement with
any person to participate in the distribution of such securities and neither
such holders nor any such other person is engaging in or intends to engage in a
distribution of such securities. Any holder of Unregistered Securities who
tenders in the Exchange Offer for the purpose of participating in a distribution
of the Exchange Securities may be deemed to have received restricted securities
and, if so, will be required to comply with the registration and prospectus
delivery requirements of the Securities Act in connection with any resale
transaction. Each broker-dealer that receives Exchange Securities for its own
account in exchange for Unregistered Securities, where such Unregistered
Securities were acquired by such broker-dealer as a result of market-making
activities or other trading activities, must acknowledge that it will deliver a
prospectus in connection with any resale of such Exchange Securities. See 'Plan
of Distribution,' and 'The Exchange Offer--Procedures for Tendering.' To the
extent the Unregistered Securities are tendered and accepted in the Exchange
Offer, the trading market for untendered and tendered but unaccepted
Unregistered Securities could be adversely affected. See 'The Exchange
Offer--Purpose and Effect of the Exchange Offer.'
 
                                       31

<PAGE>
                                USE OF PROCEEDS
 
     The Exchange Offer is intended to satisfy certain of the Company's
obligations under the Registration Rights Agreements. In consideration for
issuing the Exchange Securities contemplated in this Prospectus, the Company
will exchange Old Notes and Old Preferred Stock for Registered Securities (in a
like principal amount and like number of shares), the form and terms of which
are the same as the form and terms of such Unregistered Securities, except as
otherwise described herein. The Old Notes surrendered in exchange for New Notes
will be retired and canceled and cannot be reissued. Shares of New Preferred
Stock will be issued in exchange for shares of Old Preferred Stock on a
one-for-one basis. Accordingly, issuance of the Exchange Securities will not
result in any increase or decrease in the indebtedness of the Company or the
Guarantors. As such, no effect has been given to the Exchange Offer in the pro
forma statements or capitalization tables. The Company will not receive any
proceeds from the Exchange Offer. The gross proceeds to the Company from Old
Notes Offering and the concurrent offering of the Units on June 25, 1997, were
approximately $189 million (before deducting fees and expenses relating to the
Offering). The net proceeds of the Old Notes Offering and the concurrent
offering of the Units, together with proceeds of $85 million of floating rate
borrowings under the New Senior Secured Facilities, approximately $1.0 million
in equity investments, and approximately $0.6 million of excess cash were used
to finance the Acquisition, refinance certain indebtedness of National Tobacco,
repurchase all of the outstanding subordinated indebtedness and preferred
interests of and warrants to purchase membership interests in LLC, to pay a fee
to Bollore, and to pay fees and expenses associated with the Transactions which
were consummated on June 25, 1997.
 
                                       32
<PAGE>
                                 CAPITALIZATION
 
     The following table sets forth the capitalization as of March 31, 1997 of
(i) National Tobacco and NAOC on a historical basis and (ii) the Company on a
pro forma basis to reflect the Transactions as if such transactions had occurred
on March 31, 1997. This table should be read in conjunction with the historical
consolidated financial statements and the related notes thereto and the other
information included elsewhere in this Prospectus. See 'Unaudited Pro Forma
Condensed Consolidated Financial Statements' and 'Recent Transactions.'
 
<TABLE>
<CAPTION>
                                                                                         MARCH 31, 1997
                                                                               ----------------------------------
                                                                               NATIONAL               THE COMPANY
                                                                               TOBACCO      NAOC       PRO FORMA
                                                                               --------    -------    -----------
<S>                                                                            <C>         <C>        <C>
Cash and cash equivalents...................................................   $    346    $ 7,611     $   7,378
                                                                               --------    -------    -----------
                                                                               --------    -------    -----------
Senior debt:
  New revolving credit facility.............................................   $     --    $    --     $      --

  New floating rate term facility...........................................         --         --        85,000
  National Tobacco term loans...............................................     37,564         --            --
  National Tobacco inventory financing agreement............................     15,466         --            --
  NATC term loan............................................................         --      8,682            --
  New 11% Senior Notes due 2004.............................................         --         --       155,000
  Other senior debt.........................................................        800         --            --
Subordinated debt:
  National Tobacco subordinated notes, net of unamortized discount of
     $6,265.................................................................     14,517         --            --
  NATC note purchase agreement..............................................         --     22,500            --
                                                                               --------    -------    -----------
     Total debt.............................................................     68,347     31,182       240,000
Preferred stock.............................................................      2,837         --        32,250
Warrants....................................................................      8,195         --            --
Equity (deficit)............................................................      4,876     27,361       (21,654)
                                                                               --------    -------    -----------
     Total capitalization...................................................   $ 84,255    $58,543     $ 250,596
                                                                               --------    -------    -----------
                                                                               --------    -------    -----------
</TABLE>
 
                                       33
<PAGE>
        UNAUDITED PRO FORMA CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
 
     The following Unaudited Pro Forma Condensed Consolidated Financial
Statements as of and for the three-month period ended March 31, 1997 have been
derived from the unaudited condensed financial statements of National Tobacco
and NAOC, and the Unaudited Pro Forma Condensed Consolidated Financial
Statements for the year ended December 31, 1996 have been derived from the
audited financial statements of National Tobacco and NAOC, adjusted to give
effect to the Transactions and the May 17, 1996 recapitalization of National
Tobacco as described in the accompanying Notes to Unaudited Pro Forma Condensed
Consolidated Financial Statements. The Unaudited Pro Forma Condensed
Consolidated Balance Sheet as of March 31, 1997 was prepared as if the
Transactions had occurred on such date. The Unaudited Pro Forma Condensed
Consolidated Statements of Operations for the three-month period ended March 31,
1997 and for the year ended December 31, 1996 were prepared as if the
Transactions and the May 17, 1996 recapitalization of National Tobacco had
occurred at the beginning of the respective periods. The Unaudited Pro Forma
Condensed Consolidated Financial Statements do not purport to represent what the
Company's financial position or results of operations would have been had the
Transactions and the May 17, 1996 recapitalization of National Tobacco occurred
on such dates or to project the Company's financial position or results of
operations on any future dates or for any future periods. The Unaudited Pro
Forma Condensed Consolidated Financial Statements are qualified by reference to,
and should be read in conjunction with, the historical financial statements and
related notes of National Tobacco and its predecessors, and NAOC.
 
     The Acquisition will be accounted for using the purchase method of
accounting, under which the purchase price of NAOC will be allocated to the
tangible and intangible assets and liabilities of NAOC based upon their
respective fair values. The Unaudited Pro Forma Condensed Consolidated Financial
Statements have been prepared based upon certain assumptions made by management

regarding the Transactions and a preliminary estimate of the purchase price
allocation. Actual accounting adjustments for the Transactions may differ from
the pro forma adjustments based on the balances of the assets and liabilities of
National Tobacco and NAOC and the final purchase price allocation.
 
                                       34

<PAGE>
            UNAUDITED PRO FORMA CONDENSED CONSOLIDATED BALANCE SHEET
                                 March 31, 1997
 
<TABLE>
<CAPTION>
                                                               Historical
                                                           -------------------
                                                           National                   Pro Forma        The Company
(Dollars in thousands, except par value)                   Tobacco      NAOC      Adjusting Entries     Pro Forma
<S>                                                        <C>         <C>        <C>                  <C>
- ------------------------------------------------------------------------------------------------------------------
ASSETS:
Current assets:
  Cash and cash equivalents..............................  $    346    $ 7,611             (579)(1)     $   7,378
  Accounts receivable....................................     4,336      2,036             ----             6,372
  Inventories............................................    41,266      4,310        $   4,502(2)         50,078
  Other current assets...................................     3,528         99           (2,000)(3)         1,627
                                                           --------    -------    -----------------    -----------
Total current assets.....................................    49,476     14,056            1,923            65,455
                                                           --------    -------    -----------------    -----------
Property, plant and equipment, net.......................     8,858        155             ----             9,013
Deferred income taxes....................................      ----      1,191           12,051(4)         13,242
Intangible assets, net...................................    31,247     45,793           94,394(5)        171,434
Deferred financing costs and other assets, net...........     4,638      2,883            6,729(6)         14,250
                                                           --------    -------    -----------------    -----------
Total assets.............................................  $ 94,219    $64,078         $115,097         $ 273,394
                                                           --------    -------    -----------------    -----------
                                                           --------    -------    -----------------    -----------
 
LIABILITIES AND EQUITY:
Current liabilities:
  Current portion of notes payable and long-term debt....  $ 21,141    $ 6,124        $ (17,265)(7)(10) $  10,000
  Accounts payable.......................................       854        396             ----             1,250
  UST payable............................................      ----      2,027           (2,027)(8)          ----
  Accrued expenses.......................................     3,264      1,791               87(9)          5,142
  Income taxes payable...................................      ----      1,321             ----             1,321
                                                           --------    -------    -----------------    -----------
Total current liabilities................................    25,259     11,659          (19,205)           17,713
                                                           --------    -------    -----------------    -----------
Notes payable and long-term debt.........................    47,206     25,058          157,736 (7)(10)   230,000
Deferred income taxes....................................      ----       ----            9,239 (4)(11)     9,239
Other long-term liabilities..............................     5,846       ----             ----             5,846
                                                           --------    -------    -----------------    -----------
Total liabilities........................................    78,311     36,717          147,770           262,798
                                                           --------    -------    -----------------    -----------
Preferred stock..........................................     2,837       ----           29,413(12)        32,250
                                                           --------    -------    -----------------    -----------
Warrants.................................................     8,195       ----           (8,195)(15)         ----
                                                           --------    -------    -----------------    -----------
Stockholders' equity:

  Contributed equity.....................................     4,876       ----           (4,876)(6)(13)      ----
  Warrants...............................................      ----       ----            2,500(15)         2,500
  Common stock, voting, $.01 par value; Authorized shares
    750,000; Issued and outstanding shares 528,241.......      ----       ----                5(14)             5
  Common stock, nonvoting, $.01 par value; Authorized
    shares 750,000; Issued and outstanding shares 0......      ----       ----             ----              ----
  Additional paid-in capital.............................      ----      7,725          (31,884)(13)(14)  (24,159)
  Retained earnings......................................      ----     19,636          (19,636)(14)         ----
                                                           --------    -------    -----------------    -----------
Total stockholders' equity (deficit).....................     4,876     27,361          (53,891)          (21,654)
                                                           --------    -------    -----------------    -----------
Total liabilities and stockholders' equity...............  $ 94,219    $64,078         $115,097         $ 273,394
                                                           --------    -------    -----------------    -----------
                                                           --------    -------    -----------------    -----------
</TABLE>
 
     See notes to Unaudited Pro Forma Consolidated Condensed Balance Sheet.
 
                                       35
<PAGE>
       NOTES TO UNAUDITED PRO FORMA CONDENSED CONSOLIDATED BALANCE SHEET
                                 March 31, 1997
                             (Dollars in thousands)
 
     The Unaudited Pro Forma Condensed Consolidated Balance Sheet gives effect
to the following unaudited pro forma adjustments:
 
          (1) Represents the use of $579 of cash and cash equivalents at closing
     as a result of the Transactions to refinance debt, as described elsewhere
     in this Offering Memorandum.
 
          (2) Represents the estimated write-up of NAOC inventory to fair value
     in connection with the preliminary purchase price allocation described in
     Note 5. Since the Company calculates inventory under the LIFO method, this
     write-up will not result in a charge to cost of sales in any period
     following the Acquisition unless base year inventory levels are reduced. An
     adjustment for such an event has not been reflected in the accompanying
     Unaudited Pro Forma Consolidated Statements of Income due to its minimal
     effect on income for the periods presented.
 
          (3) Represents the removal of National Tobacco deposits with Lancaster
     Leaf.
 
          (4) Represents the adjustment to record National Tobacco's deferred
     tax assets of $8,184 and the deferred tax asset of $3,867 related to the
     write-off of NAOC's historical deferred financing fees and organizational
     costs and National Tobacco's deferred tax liabilities of $7,438 which must
     be recognized upon the change of the Company's organizational structure to
     a taxable corporation. The adjustment to record National Tobacco's deferred
     taxes results in a one-time income tax expense of $746 upon consummation of
     the change.
 
          (5) Reflects the elimination of NAOC's historical intangible assets of

     $45,793 plus management's estimate of goodwill (intangible asset) based on
     a preliminary allocation of the purchase price in accordance with the
     purchase method of accounting as follows:
 
<TABLE>
<CAPTION>
                                                                                          March 31,
                                                                                             1997
<S>                                                                                      <C>
                                                                                         ------------
Initial purchase price................................................................   $  153,600
Estimated fees and expenses...........................................................        1,500
Bollore consent payment...............................................................        2,500
                                                                                         ------------
       Total purchase price...........................................................   $  157,600
                                                                                         ------------
                                                                                         ------------
Allocated as follows:
  Write-up of inventory to fair value (Note 2)........................................   $    4,502
  Write-off of historical intangible assets...........................................      (45,793)
  Write-off of historical deferred financing fees and organizational costs for NAOC
     (Note 6).........................................................................       (2,883)
  Accrual of additional Bollore consent payment (Note 9)..............................       (2,500)
  To record deferred income taxes related to the inventory write-up...................       (1,801)
  To record deferred income taxes related to the write-off of deferred financing fees
     and other intangible assets (Note 4).............................................        3,867
  Elimination of historical debt......................................................       31,182
  Elimination of UST payable and accrued interest.....................................        3,478
  Historical book value of NAOC.......................................................       27,361
  Increase in goodwill................................................................      140,187
                                                                                         ------------
       Total purchase price...........................................................   $  157,600
                                                                                         ------------
                                                                                         ------------
</TABLE>
 
          (6) Represents the (i) write-off of National Tobacco's historical
     deferred financing fees of $4,638 which will be charged to earnings as an
     extraordinary item upon the early extinguishment of its historical debt as
     part of the Transactions plus (ii) the write-offs of NAOC's historical
     deferred financing fees and organizational costs of $2,883 plus (iii) the
     recording of deferred financing fees associated with the Transactions in
     the amount of $14,250.
 
                                       36
<PAGE>
       NOTES TO UNAUDITED PRO FORMA CONDENSED CONSOLIDATED BALANCE SHEET
                           March 31, 1997 (Continued)
                             (Dollars in thousands)
 
          (7) Represents repayment of historical indebtedness as a result of the
     Transactions, as follows:
 
<TABLE>

<S>                                                                          <C>
Term loan (NAOC)..........................................................   $    (8,682)
Note purchase agreement (NAOC)............................................       (22,500)
Term loans (National Tobacco).............................................       (37,564)
Lancaster Agreement (National Tobacco)....................................       (15,466)
Subordinated notes, net of unamortized discount of $6,265 (National
  Tobacco)................................................................       (14,517)
Other (National Tobacco)..................................................          (800)
                                                                             -------------
Total debt................................................................       (99,529)
Less current portion......................................................       (27,265)
                                                                             -------------
Long-term debt............................................................   $   (72,264)
                                                                             -------------
                                                                             -------------
</TABLE>
 
          (8) Represents the elimination of NAOC's payable to UST paid at
     closing.
 
          (9) Represents the elimination of the accrued interest on the
     historical indebtedness of National Tobacco and NAOC to be paid at closing
     of $2,413 and the recording of the additional Bollore consent payment of
     $2,500 due over two and one half years and accrued as part of the
     preliminary purchase price allocation described in Note 5.
 
          (10) Represents the addition of new indebtedness as a result of the
     Transactions, as follows:
 
<TABLE>
<S>                                                                          <C>
Term Facility.............................................................   $    85,000
Notes.....................................................................       155,000
Revolver..................................................................            --
                                                                             -------------
Total debt................................................................       240,000
Less current maturities...................................................        10,000
                                                                             -------------
Long-term debt............................................................   $   230,000
                                                                             -------------
                                                                             -------------
</TABLE>
 
          (11) Represents the adjustment to record the deferred income tax
     liability of $1,801 related to the inventory write-up discussed in Note 2
     and included in the preliminary purchase price allocation described in Note
     5.
 
          (12) Represents the elimination of the preferred interests and the
     addition of new preferred stock, net of value ascribed to warrants, as a
     result of the Transactions.
 
          (13) Represents (i) the write-off of the unamortized discount of
     $1,068 on National Tobacco's term loan and $6,265 on its subordinated notes

     which will be charged to earnings upon the early extinguishment of the term
     loan as part of the Transactions plus (ii) the write-off of National
     Tobacco's historical deferred financing fees of $4,638 plus (iii) the
     recording of $746 for the equity effect of National Tobacco's deferred
     income taxes plus (iv) the reclassification of the resulting deficit of
     $6,349 in National Tobacco's contributed equity to additional paid-in
     capital upon the change in the Company's organizational structure to a
     corporation.
 
          (14) Represents the elimination of NAOC's historical stockholders'
     equity of $27,361 plus the net reclassification of the deficit of $6,349 in
     National Tobacco's contributed equity to additional paid-in capital and
     common stock upon the change in the Company's organizational structure to a
     corporation, plus the additional equity contribution of $1,000 to the
     Company plus the reduction in paid-in capital of $18,805 for the repurchase
     of subordinated indebtedness, preferred interests and warrants in
     connection with the Transactions.
 
          (15) Represents the repurchase of $8,195 warrants and the recording of
     $2,500 new warrants as a result of the Transactions.
 
                                       37

<PAGE>
         UNAUDITED PRO FORMA CONDENSED CONSOLIDATED STATEMENT OF INCOME
                       Three Months Ended March 31, 1997
 
<TABLE>
<CAPTION>
                                                            Historical
                                                   -----------------------------     Pro Forma
                                                     National                        Adjusting         The Company
(Dollars in thousands, except per share data)         Tobacco          NAOC           Entries           Pro Forma
<S>                                                <C>             <C>             <C>               <C>
- --------------------------------------------------------------------------------------------------------------------
INCOME STATEMENT DATA:
  Net sales.....................................     $12,558         $10,244             ----           $22,802
  Cost of sales.................................       4,484           3,386             ----             7,870
                                                   -------------   -------------   --------------    ---------------
    Gross profit................................       8,074           6,858             ----            14,932
  Selling, general and administrative expenses..       5,365           1,159             ----             6,524
  Amortization of intangible assets.............         201           1,330          $(1,330)(1)
                                                                                        1,402 (2)         1,603
                                                   -------------   -------------   --------------    ---------------
    Operating income............................       2,508           4,369              (72)            6,805
  Interest expense, net.........................       2,480           1,151           (3,631)(3)
                                                                                        6,069 (4)
                                                                                          553 (5)         6,622
  Financial advisory fee expense................        ----             481             (481)             ----
  Other expense.................................          27            ----             ----                27
                                                   -------------   -------------   --------------    ---------------
    Income before income taxes..................           1           2,737           (2,582)              156
  Provision for income taxes....................        ----             903             (903)(7)
                                                                                          339 (8)           339
                                                   -------------   -------------   --------------    ---------------
    Net income (loss)...........................           1           1,834           (2,018)             (183)
  Preferred stock dividends.....................        ----            ----            1,064 (9)         1,064
                                                   -------------   -------------   --------------    ---------------
    Net income (loss) applicable to
       common stock (10)........................         $ 1         $ 1,834         $ (3,082)          $(1,247)
                                                   -------------   -------------   --------------    ---------------
                                                   -------------   -------------   --------------    ---------------
  Net income (loss) per common share............                        $138.00                             $(2.36)
                                                                   -------------                     ---------------
                                                                   -------------                     ---------------
  Weighted average number of common shares
    outstanding (000) (11)......................                          13.3                              528.2
                                                                   -------------                     ---------------
                                                                   -------------                     ---------------
  Supplemental unaudited financial data:
    Historical income before income taxes.......         $ 1
    Pro forma provision for income taxes (12)...        ----
                                                   -------------
    Pro forma net income........................         $ 1
                                                   -------------
                                                   -------------
OTHER DATA:

  EBITDA (17)...................................      $3,159          $5,715             ----            $8,874
  Depreciation and amortization of intangible
    assets......................................         651           1,346              $72             2,069
  Capital expenditures..........................         302              30             ----               332
  Ratio of earnings to combined fixed charges
    and preferred stock dividends (19)...........................................................          ----
  Ratio of earnings to fixed charges (20)........................................................          ----
</TABLE>
 
  See notes to Unaudited Pro Forma Condensed Consolidated Statement of Income.
                                       38

<PAGE>
         UNAUDITED PRO FORMA CONDENSED CONSOLIDATED STATEMENT OF INCOME
                          Year Ended December 31, 1996
<TABLE>
<CAPTION>
                                                             Historical
                             ---------------------------------------------------------------------------
                                                               Pro Forma       National                     Pro Forma
(Dollars in thousands,             NTC          National       Adjusting        Tobacco                     Adjusting
except per share data)         Predecessor       Tobacco        Entries        Pro Forma        NAOC         Entries
<S>                          <C>              <C>            <C>            <C>              <C>          <C>
- -----------------------------------------------------------------------------------------------------------------------
INCOME STATEMENT DATA:
  Net sales................     $  19,810       $  36,126           ----       $  55,936      $  46,139          ----
  Cost of sales............         7,847          15,407           ----          23,254         16,453          ----
                             ---------------  -------------  -------------   --------------  -----------  -------------
    Gross profit...........        11,963          20,719           ----          32,682         29,686          ----
  Selling, general and
    administrative
    expenses...............         7,904          13,551           ----          21,455          3,980          ----
  Amortization of
    intangible assets......           365             504      $    (365)(13)                     5,078     $  (5,078)(1)
                                                                     366 (13)        870                        5,607 (2)
                             ---------------  -------------  -------------   --------------  -----------  -------------
    Operating income.......         3,694           6,664             (1)         10,357         20,628          (529)
  Interest expense, net....         2,453           6,398         (2,453) (3)                     4,976       (16,789)(3)
                                                                   4,450 (15)                                  23,956 (4)
                                                                     965 (16)     11,813                        2,213 (5)
  Financial advisory fee
    expense................           114            ----           (114)(14)       ----          1,178        (1,178)(6)
  Other expense (income)...            (5)           (117)          ----            (122)          ----          ----
                             ---------------  -------------  -------------   --------------  -----------  -------------
    Income (loss) before
      income taxes.........         1,132             383         (2,849)         (1,334)        14,474        (8,731)
  Provision for income
    taxes..................          ----            ----           ----            ----          5,130        (5,130)(7)
                                                                                                                2,870 (8)
                             ---------------  -------------  -------------   --------------  -----------  -------------
    Net income (loss)......         1,132             383         (2,849)         (1,334)         9,344        (6,471)
  Preferred stock
    dividends..............          ----            ----           ----            ----           ----         4,442 (9)
                             ---------------  -------------  -------------   --------------  -----------  -------------
    Net income (loss)
      applicable to common
      stock (10)...........     $   1,132       $     383      $  (2,849)      $  (1,334)     $   9,344     $ (10,913)
                             ---------------  -------------  -------------   --------------  -----------  -------------
                             ---------------  -------------  -------------   --------------  -----------  -------------
  Net income (loss) per
    common share...........                                                                   $  698.00
                                                                                             -----------
                                                                                             -----------
  Weighted average number
    of common shares
    outstanding (000)

    (11)...................                                                                        13.4
                                                                                             -----------
                                                                                             -----------
  Supplemental unaudited
    financial data:
    Historical income
      (loss) before income
      taxes................     $   1,132       $     383      $  (2,849)      $  (1,334)
    Pro forma provision
      (benefit) for income
      taxes(12)............           453             153         (1,139)           (533)
                             ---------------  -------------  -------------  ---------------
    Pro forma net income
      (loss)...............     $     679       $     230      $  (1,710)      $    (801)
                             ---------------  -------------  -------------  ---------------
                             ---------------  -------------  -------------  ---------------
OTHER DATA:
  EBITDA(17)..............................................................     $  15,521      $  25,768          ----
  Depreciation and amortization of intangible assets......................         2,358          5,140     $     530
  LIFO adjustment.........................................................         2,806           ----          ----
  Capital expenditures....................................................           300             55          ----
  Ratio of EBITDA to interest expense(18)..............................................................................
  Ratio of EBITDA minus capital expenditures to interest expense(18)...................................................
  Ratio of earnings to combined fixed charges and preferred stock dividends (19).......................................
  Ratio of earnings to fixed charges (20)..............................................................................
 
<CAPTION> 
(Dollars in thousands,         The Company
except per share data)          Pro Forma
- -------------------------------------------
<S>                          <C>
INCOME STATEMENT DATA:
  Net sales................     $  102,075
 
  Cost of sales............         39,707
 
                             ----------------
 
    Gross profit...........         62,368
 
  Selling, general and
    administrative
    expenses...............         25,435
 
  Amortization of
    intangible assets......
                                     6,477
                             ----------------
    Operating income.......         30,456
  Interest expense, net....
 
                                    26,169
  Financial advisory fee
    expense................           ----

  Other expense (income)...           (122)
                             ----------------
 
    Income (loss) before
      income taxes.........          4,409
  Provision for income
    taxes..................
 
                                     2,870
                             ----------------
    Net income (loss)......          1,539
  Preferred stock
    dividends..............          4,442 
                             ----------------
 
    Net income (loss)
      applicable to common
      stock (10)...........     $   (2,903)
                             ----------------
                             ----------------
  Net income (loss) per
    common share...........     $    (5.50)
                             ----------------
                             ----------------
  Weighted average number
    of common shares
    outstanding (000)
    (11)...................          528.2
                             ----------------
                             ----------------
  Supplemental unaudited
    financial data:
    Historical income
      (loss) before income
      taxes................
    Pro forma provision
      (benefit) for income
      taxes(12)............
 
    Pro forma net income
      (loss)...............
 
OTHER DATA:
  EBITDA(17)...............     $   41,289
 
  Depreciation and amortiza          8,028
  LIFO adjustment..........          2,806
 
  Capital expenditures.....            355
 
  Ratio of EBITDA to intere           1.72x
  Ratio of EBITDA minus cap           1.71x
  Ratio of earnings to comb
                                      ----

  Ratio of earnings to fixe           1.06
</TABLE>
 
  See notes to Unaudited Pro Forma Consolidated Condensed Statement of Income.
 
                                       39
<PAGE>
              NOTES TO UNAUDITED PRO FORMA CONDENSED CONSOLIDATED
                              STATEMENTS OF INCOME
       Three Months Ended March 31, 1997 and Year Ended December 31, 1996
                             (Dollars in thousands)
 
     The Unaudited Pro Forma Consolidated Statements of Income give effect to
the following unaudited pro forma adjustments:
 
 (1) Reflects the elimination of historical amortization expense of NAOC.
 
 (2) Reflects the amortization of goodwill resulting from the acquisition of
     NAOC. The estimated goodwill of $140,187 will be amortized over a 25-year
     period on the straight-line method.
 
 (3) Represents the removal of historical and pro forma interest expense and
     deferred financing costs of National Tobacco and NAOC.
 
 (4) Reflects the interest expense computed to give effect to the Transactions,
     as follows:
 
<TABLE>
<CAPTION>
                                                                                  Year Ended    Three Months Ended
                                                                                 December 31,       March 31,
                                                                                     1996              1997
                                                                                 -------------  ------------------
<S>                                                                              <C>            <C>
     Interest expense on the Notes at 11%.....................................     $17,050            $4,263
     Interest expense on the Term Facility at 8.5%............................       6,906             1,806
                                                                                 -------------  ------------------
       Total..................................................................     $23,956            $6,069
                                                                                 -------------  ------------------
                                                                                 -------------  ------------------
</TABLE>
 
 (5) Represents the amortization of deferred financing costs related to the
     Transactions.
 
 (6) Reflects the elimination of certain historical financial advisory fee
     expenses which are non-recurring due to the termination of the related
     agreement upon the occurrence of the Transactions.
 
 (7) Reflects the elimination of the historical provision for income taxes of
     NAOC.
 
 (8) Reflects the pro forma income tax provision for the Company at a combined
     statutory federal and state income tax rate of 40%, giving effect to the

     nondeductible goodwill amortization expense related to the acquisition of
     NAOC.
 
 (9) Reflects pay-in-kind preferred dividends on and accretion of the Senior
     Preferred Stock.
 
(10) National Tobacco and NTC Predecessor were partnerships for federal and
     state income tax purposes through the consummation of this Exchange
     Offering and, accordingly, did not incur any federal or state income taxes
     during these periods.
 
(11) Net income (loss) per common share is based on weighted average number of
     shares of common stock outstanding during the period. Stock options and
     warrants have not been included in the calculation due to their
     antidilutive effect.
 
(12) Pro forma income taxes have been calculated using an effective tax rate of
     40% (34% federal and 6% state).
 
(13) Reflects adjustment to remove historical amortization expense of NTC
     Predecessor and record the amortization of the goodwill of $31,952
     resulting from the May 17, 1996 recapitalization which is being amortized
     over a 40-year period.
 
(14) Represents the removal of NTC Predecessor's financial advisory fee expenses
     which are non-recurring to National Tobacco due to the termination of the
     related agreement upon recapitalization on May 17, 1996.
 
(15) Reflects the interest expense computed to give effect of the May 17, 1996
     recapitalization.
 
(16) Reflects the amortization of deferred financing costs of $5,700 and
     amortization of the discount on National Tobacco's subordinated notes
     resulting from the May 17, 1996 recapitalization.
 
                                       40
<PAGE>
(17) 'EBITDA' represents operating income plus depreciation and amortization of
     intangible assets plus the recurring non-cash LIFO adjustment, where
     applicable. Information regarding EBITDA is presented because management
     believes that certain investors use EBITDA as a measure of an issuer's
     historical ability to service its debt. EBITDA should not be considered as
     an alternative to, or more meaningful than, net income (as determined in
     accordance with GAAP) as a measure of the Company's operating results or
     cash flows (as determined in accordance with GAAP) as a measure of the
     Company's liquidity.
 
(18) For purposes of calculating this ratio, interest expense excludes
     amortization of deferred financing costs and dividends on preferred stock.
 
(19) For purposes of calculating the ratio of earnings to fixed charges and
     preferred stock dividends, earnings represent income (loss) before income
     taxes plus combined fixed charges and preferred stock dividends. Combined
     fixed charges and preferred stock dividends consist of interest expense

     (including amortization of deferred financing costs) plus one-third (the
     portion deemed to be representative of interest) of rent expense, plus the
     pre-tax earnings which would be required to cover preferred stock dividends
     (preferred stock dividends divided by 100% minus the relationship of the
     provision for income taxes to the income (loss) before income taxes). The
     Company had pro forma earnings deficiencies which were inadequate to cover
     combined fixed charges and preferred stock dividends by approximately $673
     and $505 for the three months ended March 31, 1997 and the year ended
     December 31, 1996, respectively.
 
(20) For purposes of calculating the ratio of earnings to fixed charges,
     earnings represent income (loss) before income taxes plus fixed charges.
     Fixed charges consist of interest expense (including amortization of
     deferred financing costs) plus one-third (the portion deemed to be
     representative of interest) of rent expense. The Company had a pro forma
     earnings deficiency which was inadequate to cover fixed charges by
     approximately $183 for the three months ended March 31, 1997.
 
                                       41

<PAGE>
                            SELECTED FINANCIAL DATA
                                NATIONAL TOBACCO
                             (DOLLARS IN THOUSANDS)
 
    The following table sets forth selected financial data of National Tobacco
for the periods from May 17, 1996 to December 31, 1996 and the three months
ended March 31, 1997. The selected financial data for the period May 17, 1996 to
December 31, 1996 has been derived from audited financial statements of National
Tobacco, and the financial data for the three months ended March 31, 1997 have
been derived from unaudited condensed financial statements. Such unaudited
condensed financial statements include all adjustments, consisting of normal
recurring accruals, which management considers necessary for a fair presentation
of the financial position and the results of operations and cash flows for these
periods. Results for interim periods are not necessarily indicative of results
for the full year. Effective May 17, 1996, Predecessor 1 was recapitalized as
National Tobacco. As such, the selected financial data for the period from
January 1, 1996 to May 17, 1996, the three months ended March 31, 1996 and the
years ended December 31, 1993, 1994 and 1995, and the period from April 15, 1992
to December 31, 1992 have been derived from the audited financial statements of
Predecessor 1. The selected financial data for the Predecessor 1 are not
comparable in certain respects to the selected financial data of National
Tobacco due to the effects of the May 17, 1996 recapitalization. Effective April
15, 1992, Predecessor 2 was recapitalized as Predecessor 1. As such, the
selected historical consolidated financial data for Predecessor 2 are not
comparable in certain respects to the selected financial data of Predecessor 1
and National Tobacco due to the effects of the April 15, 1992 recapitalization.
This selected financial data is qualified by and should be read in conjunction
with the audited financial statements and the unaudited condensed financial
statements, and the related notes thereto, and the other financial information
contained in this Prospectus.
<TABLE>
<CAPTION>
                                                                                                                         NATIONAL
                                   PREDECESSOR 2                              PREDECESSOR 1                              TOBACCO
                                   -------------    -----------------------------------------------------------------    --------
                                      PERIOD         PERIOD                                      PERIOD       THREE       PERIOD
                                       FROM           FROM                                        FROM       MONTHS        FROM
                                     01/01/92       04/15/92       YEAR ENDED DECEMBER 31,       01/01/96     ENDED      05/17/96
                                        TO             TO       -----------------------------      TO       MARCH 31,       TO
                                     04/15/92       12/31/92     1993       1994       1995      05/17/96     1996       12/31/96
                                   -------------    --------    -------    -------    -------    -------    ---------    --------
<S>                                <C>              <C>         <C>        <C>        <C>        <C>        <C>          <C>
INCOME STATEMENT DATA:
  Net sales.....................      $12,809       $ 38,615    $52,312    $51,376    $52,630    $19,810     $12,636     $ 36,126
  Cost of sales.................        5,716         19,063     26,929     21,872     20,491      7,847       4,917       15,407
                                   -------------    --------    -------    -------    -------    -------    ---------    --------
  Gross profit..................        7,093         19,552     25,383     29,504     32,139     11,963       7,719       20,719
  Selling, general and
    administrative expenses.....        5,200         11,215     18,639     18,395     19,663      7,904       5,126       13,551
  Amortization of intangible
    assets......................          743            660      1,040      1,038        973        365         243          504
                                   -------------    --------    -------    -------    -------    -------    ---------    --------
  Operating income..............        1,150          7,677      5,704     10,071     11,503      3,694       2,350        6,664

  Interest expense..............        1,198          5,210      6,896      6,834      7,239      2,453       1,624        6,398
  Financial advisory fee
    expense.....................            0            213        300        300        300        114          75           --
  Other expense (income)(1).....           (3)           (47)       (27)    (2,875)     1,336         (5)         (5)        (117)
                                   -------------    --------    -------    -------    -------    -------    ---------    --------
  Income (loss) before income
    taxes and cumulative effect
    of change in accounting
    principle...................          (45)         2,301     (1,465)     5,812      2,628      1,132         656          383
  Provision for income taxes....           --             --         --         --         --         --          --           --
                                   -------------    --------    -------    -------    -------    -------    ---------    --------
  Income (loss) before
    cumulative effect of change
    in accounting principle.....          (45)         2,301     (1,465)     5,812      2,628      1,132         656          383
  Cumulative effect of change in
    accounting principle........           --             --         --         --        123         --          --           --
                                   -------------    --------    -------    -------    -------    -------    ---------    --------
  Net income (loss).............      $   (45)      $  2,301    $(1,465)   $ 5,812    $ 2,505    $ 1,132     $   656     $    383
                                   -------------    --------    -------    -------    -------    -------    ---------    --------
                                   -------------    --------    -------    -------    -------    -------    ---------    --------
  Unaudited pro forma net income
    (loss) after income
    taxes(2)....................      $   (27)      $  1,381    $  (879)   $ 3,487    $ 1,503    $   679     $   393     $    230
                                   -------------    --------    -------    -------    -------    -------    ---------    --------
                                   -------------    --------    -------    -------    -------    -------    ---------    --------
OTHER DATA:
  EBITDA(3).....................      $ 2,056       $  9,603    $11,715    $12,756    $13,496    $ 4,700     $ 2,851     $ 10,821
  Depreciation and amortization
    of intangible assets........          890          1,400      2,047      2,076      2,046        819         501        1,538
  LIFO adjustment...............           16            526      3,964        609        (53)       187          --        2,619
  Capital expenditures..........          109            262        224        355        239        144          37          156
  Ratio of EBITDA to interest
    expense(4)..................         1.72x          1.97x      1.82x      2.48x      2.42x      2.11x       2.15x        3.29x
  Ratio of earnings to fixed
    charges(5)..................           --           1.43         --       1.82       1.35       1.44        1.39         1.06
  Gross margin..................         55.4%          50.6%      48.5%      57.4%      61.1%      60.4%       61.1%        57.4%
  EBITDA margin.................         16.1%          24.9%      22.4%      24.8%      25.6%      23.7%       22.6%        30.0%
BALANCE SHEET DATA (AT PERIOD
  END):
  Working capital (deficit).....      $(6,820)      $ 20,901    $15,323    $13,397    $ 9,936    $(9,673)    $11,379     $ 25,250
  Total assets..................       57,481         95,556     85,615     82,136     80,517     81,887      80,459       96,553
  Total debt, including current
    maturities..................       44,752         71,390     62,200     54,888     48,782     48,388      52,137       70,696
  Preferred interests...........           --             --         --         --         --         --          --        2,737
  Warrants......................           --             --         --         --         --         --          --        8,195
  Equity........................        8,178         13,941     12,172     17,706     20,471     21,603      21,127        4,875
 
<CAPTION>
                                  NATIONAL
                                  TOBACCO
                                  --------
                                    THREE
                                   MONTHS
                                    ENDED
                                  MARCH 31,
                                    1997
                                  ---------

<S>                                <C>
INCOME STATEMENT DATA:
  Net sales.....................   $12,558
  Cost of sales.................     4,484
                                  ---------
  Gross profit..................     8,074
  Selling, general and
    administrative expenses.....     5,365
  Amortization of intangible
    assets......................       201
                                  ---------
  Operating income..............     2,508
  Interest expense..............     2,480
  Financial advisory fee
    expense.....................        --
  Other expense (income)(1).....        27
                                  ---------
  Income (loss) before income
    taxes and cumulative effect
    of change in accounting
    principle...................         1
  Provision for income taxes....        --
                                  ---------
  Income (loss) before
    cumulative effect of change
    in accounting principle.....         1
  Cumulative effect of change in
    accounting principle........        --
                                  ---------
  Net income (loss).............   $     1
                                  ---------
                                  ---------
  Unaudited pro forma net income
    (loss) after income
    taxes(2)....................   $     1
                                  ---------
                                  ---------
OTHER DATA:
  EBITDA(3).....................   $ 3,159
  Depreciation and amortization
    of intangible assets........       651
  LIFO adjustment...............        --
  Capital expenditures..........       302
  Ratio of EBITDA to interest
    expense(4)..................      2.63x
  Ratio of earnings to fixed
    charges(5)..................      1.00
  Gross margin..................      64.3%
  EBITDA margin.................      25.2%
BALANCE SHEET DATA (AT PERIOD
  END):
  Working capital (deficit).....   $24,217
  Total assets..................    94,219
  Total debt, including current

    maturities..................    68,347
  Preferred interests...........     2,837
  Warrants......................     8,195
  Equity........................     4,876
</TABLE>
 
                                       42
<PAGE>
- ------------------
 
(1) Fiscal 1994 other expense (income) includes a one-time charge of $352 for
    abandoned debt issuance costs and one-time benefits to adjust the reserves
    for asbestos removal by $812 and post-retirement benefits by $2,267. Fiscal
    1995 other expense (income) includes a one-time charge of $1,561 for
    abandoned debt issuance costs.
 
(2) National Tobacco and its predecessors were partnerships through the
    consummation of the Transactions and, accordingly, did not incur any federal
    or state income taxes. Unaudited pro forma net income has been adjusted for
    assumed federal and state income taxes based on the statutory (federal and
    state) tax rate of 40%.
 
(3) EBITDA represents operating income plus depreciation and amortization of
    intangible assets plus the recurring non-cash LIFO adjustment. Information
    regarding EBITDA is presented because management believes that certain
    investors use EBITDA as a measure of an issuer's historical ability to
    service its debt. EBITDA should not be considered as an alternative to, or
    more meaningful than, net income (as determined in accordance with GAAP) as
    a measure of the Company's operating results or cash flows (as determined in
    accordance with GAAP) as a measure of the Company's liquidity.
 
(4) For purposes of calculating this ratio, interest expense excludes
    amortization of deferred financing costs.
 
(5) For purposes of calculating the ratio of earnings to fixed charges, earnings
    represent income (loss) before income taxes and cumulative effect of change
    in accounting principles plus fixed charges. Fixed charges consist of
    interest expense plus one-third of rent expense (the portion deemed to be
    representative of the interest portion). For the period from January 1, 1992
    to April 15, 1992 and the year ended December 31, 1993, National Tobacco had
    earnings deficiencies which were inadequate to cover fixed charges by
    approximately $45 and $1,465, respectively.
 
                                       43

<PAGE>
                      SELECTED CONSOLIDATED FINANCIAL DATA
                     NORTH ATLANTIC OPERATING COMPANY, INC.
                             (DOLLARS IN THOUSANDS)
 
     The following table sets forth selected consolidated financial data of
North Atlantic Operating Company, Inc. (together with its predecessors, 'NAOC')
for the years ended December 31, 1996, 1995 and 1994, the period from March 31,
1993 to December 31, 1993 and the three month periods ended March 31, 1996 and
1997. The selected consolidated financial data for the years ended December 31,
1996, 1995 and 1994 and the period from March 31, 1993 to December 31, 1993 have
been derived from audited consolidated financial statements of NAOC and the
selected consolidated financial data of the three month periods ended March 31,
1996 and 1997 have been derived from unaudited consolidated condensed financial
statements. Such unaudited consolidated condensed financial statements include
all adjustments, consisting of normal recurring accruals, which management
considers necessary for a fair presentation of the consolidated financial
position and the results of consolidated operations for these periods. Results
for interim periods are not necessarily indicative of results for the full year.
This selected consolidated financial data is qualified by, and should be read in
conjunction with, the audited consolidated financial statements, and the
unaudited consolidated condensed financial statements, and the related notes
thereto, and the other financial information contained in this Prospectus.
<TABLE>
<CAPTION>
                                                                     NORTH ATLANTIC OPERATING COMPANY, INC.
                                                           -----------------------------------------------------------
                                                                               YEAR ENDED          THREE MONTHS ENDED
                                                           PERIOD FROM        DECEMBER 31,              MARCH 31,
                                                           03/31/93 TO  -------------------------  -------------------
                                                            12/31/93     1994     1995     1996      1996       1997
                                                           -----------  -------  -------  -------  -------------------
<S>                                                        <C>          <C>      <C>      <C>       <C>       <C>
INCOME STATEMENT DATA:
  Net sales...............................................   $23,708    $40,218  $42,546  $46,139   $12,439   $10,244
  Cost of sales...........................................    12,955     14,432   15,503   16,453     4,572     3,386
                                                           -----------  -------  -------  -------   -------   -------
  Gross profit............................................    10,753     25,786   27,043   29,686     7,867     6,858
  Selling, general and administrative expenses............     1,858      3,400    4,004    3,980       927     1,159  
  Amortization of intangible assets.......................     3,097      4,379    4,710    5,078     1,230     1,330  
                                                           -----------  -------  -------  -------   -------   -------  
  Operating income........................................     5,798     18,007   18,329   20,628     5,710     4,369  
  Interest expense, net...................................     3,541      4,471    4,967    4,976     1,321     1,151  
  Financial advisory fee expense..........................       225        305      654    1,178       219       481  
  Other expense (1).......................................        --         --      285       --        --        --  
                                                           -----------  -------  -------  -------   -------   -------  
  Income before income taxes and extraordinary loss.......     2,032     13,231   12,423   14,474     4,170     2,737  
  Income taxes............................................       820      5,435    4,301    5,130     1,460       903  
                                                           -----------  -------  -------  -------   -------   -------  
  Income before extraordinary loss........................     1,212      7,796    8,122    9,344     2,710     1,834  
  Extraordinary loss from early extinguishment of debt,         
    net...................................................        --         --      762       --        --        --  
                                                           -----------  -------  -------  -------   -------   -------  
  Net income..............................................   $ 1,212    $ 7,796  $ 7,360  $ 9,344   $ 2,710   $ 1,834  

                                                           -----------  -------  -------  -------   -------   -------  
                                                           -----------  -------  -------  -------   -------   -------  
EARNINGS PER COMMON SHARE:         
  Income before extraordinary loss........................     60.33     384.04   513.24   698.25    174.50    137.54  
  Extraordinary loss......................................        --         --   (48.15)      --        --        --  
  Net income..............................................     60.33     384.04   465.09   698.25    174.50    137.54  
  Weighted average number of common shares            
    outstanding (000) (2).................................      20.1       20.3     15.8     13.4      15.5      13.3  
OTHER DATA:         
  EBITDA (3)..............................................   $ 8,930    $22,431  $23,097  $25,768   $ 6,961   $ 5,715  
  Depreciation and amortization of intangible assets......     3,132      4,424    4,768    5,140     1,251     1,346  
  Capital expenditures....................................        94         94       88       55        10        30  
  Ratio of EBITDA to interest expense (4).................      2.95x      6.00x    5.78x    6.50x     6.39x     6.16x 
  Ratio of earnings to fixed charges (5)..................      1.57       3.94     3.49     3.89      4.14      3.37  
  Gross margin............................................      45.4%      64.1%    63.6%    64.3%     63.2%     66.9% 
  EBITDA margin...........................................      37.7%      55.8%    54.3%    55.8%     56.0%     55.8% 
BALANCE SHEET DATA (AT PERIOD END):         
  Working capital (deficit)...............................   $  (506)   $   640  $ 1,558  $ 1,852   $ 2,371   $ 2,397  
  Total assets............................................    49,185     49,840   58,459   64,685    61,800    64,078  
  Total debt, including current maturities................    36,500     29,372   36,900   31,983    36,100    31,182  
  Stockholder's equity....................................     8,787     16,578   16,438   25,527    18,892    27,361  
</TABLE> 
- ------------------------------
(1) 1995 other expense includes a $285,000 one-time charge related to a lawsuit
    settlement.
 
(2) Earnings per common share is based on the weighted average number of common
    shares outstanding during the period.
 
(3) EBITDA represents operating income plus depreciation and amortization of
    intangible assets plus the recurring non-cash LIFO adjustment, where
    applicable. Information regarding EBITDA is presented because management
    believes that certain investors use EBITDA as a measure of an issuer's
    historical ability to service its debt. EBITDA should not be considered as
    an alternative to, or more meaningful than, net income (as determined in
    accordance with GAAP) as a measure of the Company's operating results or
    cash flows (as determined in accordance with GAAP) as a measure of the
    Company's liquidity.
 
(4) For purposes of calculating this ratio, interest expense excludes
    amortization of deferred financing costs.
 
(5) For purposes of calculating the ratio of earnings to fixed charges, earnings
    represent income (loss) before income taxes and extraordinary loss plus
    fixed charges. Fixed charges consist of interest expense plus one-third (the
    portion deemed to be representative of the interest portion) of rent
    expense. 
                                       44
<PAGE>
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS

                                    OVERVIEW
 

     On June 25, 1997, the Company acquired NATC in the Acquisition, at which
time NATC and its subsidiaries were merged into NAOC. The Acquisition was
accounted for under the purchase method of accounting. By virtue of the
Acquisition the Company is a leading marketer of high-quality loose leaf chewing
tobacco, RYO cigarette papers and other tobacco-related products. National
Tobacco is the third largest manufacturer and marketer of loose leaf chewing
tobacco in the United States, selling its products under the brand names
BEECH-NUT REGULAR, BEECH-NUT WINTERGREEN, BEECH-NUT SPEARMINT, TROPHY and HAVANA
BLOSSOM. NAOC is the largest importer and distributor in the United States of
RYO cigarette papers, which are sold under the ZIG-ZAG brand name pursuant to an
exclusive distribution agreement. The Company believes that its future operating
results may not be directly comparable to historical operating results of either
National Tobacco or NAOC due to the Company's increased size, related cost
savings and marketing synergies. Certain factors which have affected the
operating results of the Company are discussed below.
 
     Purchase Accounting Effects.  The Acquisition has currently affected, and
will prospectively affect, the Company's results of operations in certain
significant respects. The aggregate acquisition purchase price of $153.6 million
was allocated to the net assets acquired based on the fair market value of such
net assets. The preliminary allocation of the purchase price resulted in an
increase in the historical book value of certain NATC assets such as intangible
assets, including goodwill, which will result in incremental annual amortization
expense of $0.5 million on a pro forma basis.
 
     Strategic Acquisitions and Recapitalizations.  National Tobacco was
originally formed in 1988 by the Company's Chairman, President and Chief
Executive Officer, Mr. Thomas F. Helms, Jr., and an investor group led by Lehman
Brothers to acquire the smokeless tobacco division of Lorillard. Together with
the management team he assembled in connection with this initial buyout, Mr.
Helms participated in two subsequent management buyouts. In April 1992, National
Tobacco's management and Pexco Holdings, Inc. ('Pexco') acquired Lehman
Brothers' interest in National Tobacco. In May 1996, National Tobacco's
management and other investors, including the MainStay Funds and Exeter,
purchased Pexco's interest in National Tobacco. Unless otherwise indicated,
National Tobacco's financial information for fiscal 1996 includes pro forma
adjustments to reflect the May 17, 1996 recapitalization as if it had occurred
on January 1, 1996. See 'Unaudited Pro Forma Condensed Consolidated Financial
Statements.'
 
     NATC was originally formed by the investor group Drake, Goodwin and Graham
to acquire in March 1993 from UST certain assets including exclusive rights to
market and distribute ZIG-ZAG RYO cigarette papers in the United States, Canada
and other international markets. NAOC contracts all manufacturing of its RYO
cigarette paper and related products pursuant to a long-term, formula-priced
agreement with Bollore.
 
OVERVIEW--NATIONAL TOBACCO
 
     The following discussion and analysis of financial condition and results of
operations should be read in conjunction with the financial statements of
National Tobacco and notes thereto included elsewhere in this Prospectus which
provide additional information on National Tobacco's financial activities and
condition.

 
     National Tobacco is the third largest manufacturer and marketer of loose
leaf chewing tobacco in the United States. For the year ended December 31, 1996,
National Tobacco's pro forma net sales and EBITDA(1) were $55.9 million of $15.5
million, respectively. For the year ended December 31, 1995, National Tobacco
recorded net sales of $52.6 million and EBITDA of $13.5 million.
 
     The loose leaf chewing tobacco industry has been characterized, in part, by
consistent price increases at the wholesale level. Annual manufacturers' prices
in the loose leaf chewing tobacco market have
 
                                       45
<PAGE>
increased at a compound annual rate of approximately 5.6% during the period from
1989 to 1996. In June 1996, manufacturers' prices increased by 6.2%. See
'Business--Industry and Markets.' With respect to National Tobacco's net sales,
these price increases have more than offset the unit net volume decreases
experienced by National Tobacco. The Company believes these trends are
consistent with the entire loose leaf chewing tobacco market. National Tobacco's
net sales reflect gross revenues less allowances for product discounts, returns
and on-time payment discounts. National Tobacco from time to time conducts
promotional activities involving discounts and coupons. Since 1990,
industry-wide promotional activities and discounting have increased. During this
period of increasing manufacturers' prices and decreasing net pound volume,
National Tobacco has increased its overall share of the chewing tobacco market
from 17.1% in 1991 to 21.1% in 1996.
 
     National Tobacco's principal components of cost of sales include raw
tobacco leaf, flavorings and packaging materials. For the period from 1992 to
1996, the cost of raw tobacco leaf has remained relatively stable. National
Tobacco has been able to maintain or lower its raw material costs, primarily by
improving raw tobacco leaf utilization and reformulating its food grade
flavorings. National Tobacco's gross margins have improved from 48.5% for the
year ended December 31, 1993 to 58.4% for the year ended December 31, 1996.
 
     The Company accounts for its inventory using the last-in, first-out
('LIFO') method. As a result, non-cash LIFO charges have decreased (increased)
National Tobacco's gross profit by $0.6 million, $(0.1) million and $2.8 million
in the years ended December 31, 1994, 1995 and 1996, respectively.
 
- ------------------
(1) EBITDA represents operating income plus depreciation and amortization of
intangible assets plus the recurring non-cash LIFO adjustment.
 
The following table sets forth, for the periods indicated, certain income
statement items as a percentage of net sales.
 
<TABLE>
<CAPTION>
                                                                                                     THREE MONTHS
                                                                                                     ENDED MARCH
                                                                         YEAR ENDED DECEMBER 31,         31,
                                                                         -----------------------    --------------
                                                                         1994     1995     1996     1996     1997

                                                                         -----    -----    -----    -----    -----
<S>                                                                      <C>      <C>      <C>      <C>      <C>
INCOME STATEMENT DATA:
  Net sales...........................................................   100.0%   100.0%   100.0%   100.0%   100.0%
                                                                         -----    -----    -----    -----    -----
                                                                         -----    -----    -----    -----    -----
  Gross profit........................................................    57.4%    61.1%    58.4%    61.1%    64.3%
  Selling, general and administrative expenses........................    35.8     37.4     38.4     40.6     42.7
  Amortization of intangible assets...................................     2.0      1.8      1.6      1.9      1.6
                                                                         -----    -----    -----    -----    -----
  Operating income....................................................    19.6     21.9     18.5     18.6     20.0
  Interest expense, net...............................................    13.3     13.8     15.8     12.9     19.8
  Financial advisory fee expense......................................     0.6      0.6      0.2      0.6       --
  Other expense (income)..............................................    (5.6)     2.5     (0.2)      --      0.2
                                                                         -----    -----    -----    -----    -----
  Income before cumulative effect of change in accounting principle...    11.3      5.0      2.7      5.2       --
                                                                         -----    -----    -----    -----    -----
  Cumulative effect of change in accounting principle.................      --      0.2       --       --       --
                                                                         -----    -----    -----    -----    -----
  Net income..........................................................    11.3%     4.8%     2.7%     5.2%      --%
                                                                         -----    -----    -----    -----    -----
                                                                         -----    -----    -----    -----    -----
OTHER DATA:
  EBITDA..............................................................    24.8%    25.6%    27.7%    22.6%    25.2%
  LIFO adjustments....................................................     1.2     (0.1)     5.0       --       --
</TABLE>
 
     Gross profit was affected by non-cash LIFO charges. Excluding LIFO
adjustments, the adjusted gross margins for the years ended December 31, 1994,
1995 and 1996 would have been 58.6%, 61.0% and 63.4%, respectively.
 
                                       46
<PAGE>
RESULTS OF OPERATIONS--NATIONAL TOBACCO
 
  Comparison of Three Months Ended March 31, 1997 to Three Months Ended March
  31, 1996.
 
     Net Sales.  Net sales for each of the three months ended March 31, 1997 and
March 31, 1996 were $12.6 million. There was no significant change in net sales
from period to period as the manufacturer's price increase of 6.2% implemented
in June 1996 was offset by a weather-related decrease of 7.2% in unit volume.
The Company believes that unfavorable weather conditions in its primary markets
negatively impacted demand for the Company's loose leaf chewing tobacco products
for the three-month period ended March 31, 1997.
 
     Gross Profit.  Gross profit for the three months ended March 31, 1997 was
$8.1 million or 64.3% of net sales compared to $7.7 million or 61.1% of net
sales for the same period ended March 31, 1996. This increase was due primarily
to the manufacturer's price increase implemented in June 1996 as well as
favorable raw material utilization and costs.
 
     Selling, General and Administrative Expenses.  Selling, general and
administrative expenses for the three months ended March 31, 1997 were $5.4

million or 42.7% of net sales compared to $5.1 million or 40.6% of net sales for
the same period ended March 31, 1996. This increase was due to the addition of a
chief operating officer in 1997 and increased pro rata participation in the
Smokeless Tobacco Council's operating expenses as one of the council's members
declined to continue its membership.
 
     Amortization of Intangible Assets.  Amortization of intangible assets for
each of the three months ended March 31, 1997 and March 31, 1996 was $0.2
million. This was comprised of amortization of goodwill.
 
     Interest Expense.  Interest expense for the three months ended March 31,
1997 increased $0.9 million or 56.% to $2.5 million from $1.6 million for the
same months ended March 31, 1996. This increase was due to additional
indebtedness incurred by National Tobacco in 1997 as a result of the May 17,
1996 recapitalization.
 
     Financial Advisory Fee Expense.  Financial advisory fee expense for the
three months ended March 31, 1997 was $0 compared to $75,000 for the same period
ended March 31, 1996. Since the recapitalization on May 17, 1996, National
Tobacco is no longer required to pay financial advisory fees. In the 1996
period, such fees were paid to its former general partner, an affiliate of
Pexco.
 
Comparison of Year Ended December 31, 1996 to Year Ended December 31, 1995.
 
     Net Sales.  Net sales for the year ended December 31, 1996 were $55.9
million compared to $52.6 million for the year ended December 31, 1995, an
increase of 6.3%. This increase in net sales was primarily attributable to the
continued growth of TROPHY, in addition to the implementation of a 6.2%
manufacturers' price increase in June 1996, which partially offset the
year-to-year decline in net unit volume of 2.6%, due in part to increased
promotional activity.
 
     Gross Profit.  Gross profit for the year ended December 31, 1996 was $32.7
million or 58.4% of net sales compared to $32.1 million or 61.1% of net sales
for the year ended December 31, 1995. The increased net sales were partially
offset by the non-cash LIFO charge of $2.8 million in 1996. Excluding such LIFO
adjustments, the adjusted gross margin would have been 63.4% in 1996 compared to
61.0% in 1995. This increase in gross margin was primarily attributable to the
aforementioned increase in net sales combined with stable variable costs on a
per pound basis.
 
     Selling, General and Administrative Expenses.  Selling, general and
administrative expenses for the year ended December 31, 1996 were $21.5 million,
or 38.4% of net sales, an increase from $19.7 million, or 37.4% of net sales,
for the same period in 1995. This increase of $1.8 million was primarily due to
increased promotional activity for TROPHY and BEECH-NUT REGULAR.
 
                                       47
<PAGE>
     Amortization of Intangible Assets.  Amortization of intangible assets for
the year ended December 31, 1996 was $0.9 million, a decrease from $1.0 million
for the same period in 1995. This decrease reflects the ongoing amortization of
goodwill.

 
     Net Interest Expense.  Net interest expense for the year ended December 31,
1996 increased $1.7 million, or 24.0%, from $7.2 million for the year ended
December 31, 1995, to $8.9 million. This increase was a result of the additional
indebtedness incurred in the May 17, 1996 recapitalization.
 
     Financial Advisory Fee Expense.  Financial advisory fee expense for the
year ended December 31, 1996 was $0 compared to $300,000 for the year ended
December 31, 1995. Prior to the recapitalization undertaken by National Tobacco
on May 17, 1996, National Tobacco was required to pay financial advisory fees to
its former general partner, an affiliate of Pexco. A pro forma adjustment was
made to the 1996 amounts to reflect the fact that National Tobacco was no longer
required to pay such fees following the May 17, 1996 recapitalization.
 
     Other Income (Expense).  Other income in 1996 was $122,000 and other
expense in 1995 was $1.3 million. Other expense in 1995 included $1.5 million of
abandoned debt issuance costs associated with a proposed refinancing.
 
     Comparison of Year Ended December 31, 1995 to Year Ended December 31, 1994
 
     Net Sales.  Net sales for the year ended December 31, 1995 were $52.6
million compared to $51.4 million for the year ended December 31, 1994, an
increase of 2.3%. This increase in net sales principally resulted from a
manufacturers' price increase of 4.8% undertaken by the Company in May 1995 as
well as an increase in unit volume of 0.2% from 1994 to 1995.
 
     Gross Profit.  Gross profit for the year ended December 31, 1995 was $32.1
million or 61.1% of net sales compared to $29.5 million or 57.4% of net sales
for the year ended December 31, 1994. This increase was primarily due to the
manufacturers' price increase of 4.8% undertaken by National Tobacco in May
1995, an increase in unit volume as well as raw material expense reductions and
a reduction in the non-cash LIFO charge for 1995. Excluding such LIFO
adjustments, the adjusted gross margin would have been 61.0% in 1995 compared to
58.6% in 1994.
 
     Selling, General and Administrative Expenses.  Selling, general and
administrative expenses for the year ended December 31, 1995 were $19.7 million,
or 37.4% of net sales, an increase of $1.3 million from $18.4 million, or 35.8%
of net sales, for the same period in 1994. This increase was primarily due to
increased promotional activities for TROPHY and BEECH-NUT REGULAR.
 
     Amortization of Intangible Asset.  Amortization of intangible assets for
each of the years ended December 31, 1995 and December 31, 1994 was $1.0
million.
 
     Net Interest Expense.  Net interest expense for the year ended December 31,
1995 increased $0.4 million or 5.9% to $7.2 million from $6.8 million for the
year ended December 31, 1994. This increase was primarily due to an increase in
the interest rate charged for the senior debt financing during 1995.
 
     Financial Advisory Fee Expense.  Financial advisory fee expense was
$300,000 in each of the years ended December 31, 1995 and 1994.
 
     Other Income (Expense), Net.  Other expense in 1995 was $1.3 million and

other income in 1994 was $2.9 million. The expense in 1995 consisted primarily
of abandoned debt issuance costs associated with a proposed refinancing. The
other income in 1994 resulted from amendments in National Tobacco's retirement
benefit plans which reduced the post-retirement benefit obligation as a change
in accounting estimate.
 
                                       48
<PAGE>
LIQUIDITY AND CAPITAL RESOURCES--NATIONAL TOBACCO
 
     Historically, National Tobacco has relied primarily upon cash generated
from operations, on bank borrowings and on the Lancaster Agreement to finance
its working capital requirements. Cash flow from operations was $8.9 million in
1996 and $8.7 million in 1995.
 
     The Lancaster Agreement has been a source of liquidity because National
Tobacco has been able to combine its tobacco procurement with the financing of
its raw tobacco leaf purchases through Lancaster, thereby increasing the
availability of cash for other purposes. In connection with the Transactions,
the Company paid all outstanding balances under the Lancaster Agreement and has
discontinued utilizing the Lancaster Agreement as a source of liquidity. In the
future the Company expects to utilize its Revolver as a source of liquidity and
to finance working capital requirements.
 
     Inventory levels were $41.3 million, $42.0 million and $38.9 million at
March 31, 1997, December 31, 1996 and December 31, 1995, respectively. National
Tobacco believes that its inventory levels are adequate and will remain stable
in the foreseeable future.
 
     National Tobacco has relied primarily on cash provided from operations to
finance its capital expenditure requirements. Capital expenditures for the years
ended December 31, 1994, 1995 and 1996 were $355,000, $239,000 and $300,000,
respectively. The Company believes that its capital expenditure requirements,
given its current operation, will remain within the $300,000 to $500,000 range
for the next several years.
 
     Historically National Tobacco has not been affected by inflation and the
Company believes that any effects of inflation at current levels will be
minimal. Historically, the Company has been able to increase prices at a rate
greater than that of inflation and believes that it will be able to do so in the
foreseeable future. In addition, National Tobacco has been able to maintain a
stable variable cost structure in significant part due to its procurement and
reformulation activities.
 
     National Tobacco's tax planning efforts have allowed it to create liquidity
benefits through its inventory tax accounting methods. These benefits have
enabled National Tobacco to reduce tax distributions to its partners, making
greater funds available to reduce its debt more rapidly.
 
OVERVIEW--NAOC
 
     The following discussion and analysis of financial condition and results of
operations should be read in conjunction with the consolidated financial
statements of NAOC and notes thereto included elsewhere in this Prospectus which

provide additional information on NAOC's financial activities and condition.
 
     NAOC is the largest importer and distributor of RYO cigarette paper in the
United States. For the year ended December 31, 1996, NAOC recorded net sales of
$46.1 million and EBITDA of $25.8 million. For the year ended December 31, 1995,
NAOC recorded net sales of $42.5 million and EBITDA of $23.1 million.
 
     The RYO cigarette paper industry has been characterized, in part, by
consistent price increases. Annual manufacturers' prices in the RYO cigarette
paper market have increased at a compound annual rate of approximately 7.7% for
the period from 1991 to 1996. In April 1997, NAOC increased its wholesale prices
by 5.5%. See 'Business--Industry and Markets.' These price increases have
occurred in addition to NAOC's unit volume increases. NAOC's net sales reflect
gross revenues less allowances for product discounts, returns, outside selling
commissions and payment discounts. NAOC from time to time conducts promotional
activities involving promotional discounts, placement discounts and a yearly
performance incentive rebate.
 
     NAOC's principal component of cost of sales is the finished product
purchased from Bollore from Bollore's manufacturing facility in Perpignon,
France. NAOC entered into an exclusive licensing agreement with Bollore in 1992,
whereby Bollore became the exclusive supplier of finished product to NAOC for
 
                                       49
<PAGE>
20 years, renewable in 20 year increments and at specified prices (increases are
indexed to the annual CPI-urban for Northeast U.S.) through December 31, 2004.
Terms are Delivered, Duties Unpaid (DDU). NAOC pays excise taxes at a rate of
$.0075 per 50 leaves at Port of Entry and a duty of 3.4% of manufacturer's
value. Under terms of GATT, the rate of duty decreases by 1/2 of 1% each year
and will be phased out over the next seven years.
 
     Under the terms of its agreement with Bollore, NAOC purchases inventory in
approximately equal monthly quantities. This allows Bollore to manage production
and has permitted NAOC to obtain constant, long-term pricing, subject only to an
annual CPI adjustment. In July 1996 NAOC restructured its key promotional
program, moving from two annual promotions to three. This change helped to
smooth month-to-month fluctuations in sales and more closely aligned sales with
NAOC's purchasing patterns and allowed NAOC to reduce inventory levels. NAOC
accounts for its inventory using the average cost method. At March 31, 1997,
NAOC's inventory was $4.3 million, an 18.9% decrease from $5.3 million at
December 1996. The Company believes that inventory levels are currently adequate
and will remain stable for the foreseeable future. Accordingly, the Company
believes that inventory levels for NAOC will range between $3.0 and $6.0
million, assuming historical growth in sales.
 
     NAOC purchases from Bollore, on terms of net 45 days in French francs.
Thus, NAOC bears certain foreign exchange risks in its inventory purchases. To
hedge this risk, NAOC began utilizing the short-term forward currency market in
1997. In addition, Bollore provides a contractual hedge against catastrophic
currency fluctuation in its agreement with NAOC.
 
     The following table sets forth, for the periods indicated, certain income
statement items as a percentage of net sales:

 
<TABLE>
<CAPTION>
                                                                                                     THREE MONTHS
                                                                                                     ENDED MARCH
                                                                         YEAR ENDED DECEMBER 31,         31,
                                                                         -----------------------    --------------
                                                                         1994     1995     1996     1996     1997
                                                                         -----    -----    -----    -----    -----
<S>                                                                      <C>      <C>      <C>      <C>      <C>
INCOME STATEMENT DATA:
  Net sales...........................................................   100.0%   100.0%   100.0%   100.0%   100.0%
                                                                         -----    -----    -----    -----    -----
                                                                         -----    -----    -----    -----    -----
  Gross profit........................................................    64.1%    63.6%    64.3%    63.2%    66.9%
  Selling, general and administrative expenses........................     8.5      9.4      8.6      7.5     11.3
  Amortization of intangible assets...................................    10.9     11.1     11.0      9.9     13.0
                                                                         -----    -----    -----    -----    -----
  Operating income....................................................    44.8     43.1     44.7     45.9     42.6
  Interest expense, net...............................................    11.1     11.7     10.8     10.6     11.2
  Financial advisory fee expense......................................     0.8      1.5      2.6      1.8      4.7
  Other expense.......................................................      --      0.7       --       --       --
                                                                         -----    -----    -----    -----    -----
  Income before income taxes and extraordinary loss...................    32.9     29.2     31.4     33.5     26.7
  Income taxes........................................................    13.5     10.1     11.1     11.7      8.8
                                                                         -----    -----    -----    -----    -----
  Income before extraordinary loss....................................    19.4     19.1     20.3     21.8     17.9
  Extraordinary loss from early extinguishment of debt................      --      1.8       --       --       --
                                                                         -----    -----    -----    -----    -----
  Net income..........................................................    19.4%    17.3%    20.3%    21.8%    17.9%
                                                                         -----    -----    -----    -----    -----
                                                                         -----    -----    -----    -----    -----
OTHER DATA:
  EBITDA..............................................................    55.8%    54.3%    55.8%    56.0%    55.8%
                                                                         -----    -----    -----    -----    -----
                                                                         -----    -----    -----    -----    -----
</TABLE>
 
RESULTS OF OPERATIONS--NAOC
 
Comparison of Three Months ended March 31, 1997 to Three Months ended March 31,
1996.
 
     Net Sales.  Net sales for the three months ended March 31, 1997 was $10.2
million compared to $12.4 million for the three months ended March 31, 1996, a
decrease of 17.7%. This decrease in net sales was expected and primarily due to
a change in the timing of the Company's promotional periods and the size of the
promotions between 1996 and 1997. In March 1996, NAOC announced the change in
its major
 
                                       50
<PAGE>
promotional activity from a 20% discount ('Buy four, get one free') promotion to
an off-invoice discount of 16.7% (equivalent to 'Buy five, get one free'). In

addition to reducing the discount offered in each promotional period, NAOC also
increased the number of promotional periods from two to three annually. NAOC's
customers knew that the March 1996 promotion was the last at the 20% discount
level and increased their purchases in anticipation of the proposed change in
promotional activities. As a result, NAOC ended the March 1997 promotional
period 25% behind in unit volume from the comparable figure in 1996 but
approximately 25% ahead of its 1997 budgeted unit goal.
 
      Gross Profit.  Gross profit for the three months ended March 31, 1997 was
$6.9 million or 66.9% of net sales compared to $7.9 million or 63.2% of net
sales for the three months ended March 31, 1996. The increase in gross margin
was primarily due to the 1996 manufacturers' price increase of 6.6% which was
partially offset by the Bollore CPI-based price increase.
 
      Selling, General and Administrative Expenses.  Selling, general and
administrative expenses for the three months ended March 31, 1997 were $1.2
million, or 11.3% of net sales, an increase from $0.9 million, or 7.5% of net
sales, for the same period in 1996. This increase was due mainly to increased
promotional expenses.
 
      Amortization of Intangible Assets.  Amortization expense for the three
months ended March 31, 1997 was $1.3 million, an increase of $0.1 million over
$1.2 million for the same period in 1996. In connection with the purchase of
NAOC in 1993, NAOC paid a royalty to UST of 30% of Gross Profits (as defined in
the UST Asset Purchase Agreement (as defined)). NAOC capitalized this royalty in
the month of accrual, and amortized the intangible asset created by such royalty
payment over the remainder of a 25-year period. The increase in amortization
expense was due to the increase in the capitalized intangible asset resulting
from the 1996 payment and the 1997 accrued payable to UST.
 
      Net Interest Expense.  Net interest expense for the three months ended
March 31, 1997 was $1.2 million and for the three months ended March 31, 1996
was $1.3 million. The decrease of $0.1 million was the result of a reduction in
NAOC's senior bank debt.
 
     Financial Advisory Fee Expense.  Financial advisory fee expense represents
management fees and expenses paid to Drake, Goodwin and Graham ('DGG'), as well
as salaries of current owners. Financial advisory fee expense for the three
months ended March 31, 1997 was $481,000, or 4.7% of net sales, an increase from
$219,000, or 1.8% of net sales, for the three months ended March 31, 1996. This
was a result of increased salaries and office expenses in New York and Canada.
 
      Income Tax Expense.  Income tax expense for the three months ended March
31, 1997 was $0.9 million, or 8.8% of net sales, a decrease from $1.5 million,
or 11.7% of sales, for the three months ended March 31, 1996. The effective
income tax rate for the three months ended March 31, 1997 was 33%, compared to
35% for the same period in 1996.
 
Comparison of Year Ended December 31, 1996 to Year Ended December 31, 1995.
 
      Net Sales.  Net sales for the year ended December 31, 1996 were $46.1
million compared to $42.5 million for the year ended December 31, 1995, an
increase of $3.6 million or 8.5%. This increase in net sales was attributable to
a manufacturer's price increase of 6.6% undertaken by NATC on May 20, 1996 and

the unit volume increase of 3.8% from 1995 to 1996.
 
      Gross Profit.  Gross profit for the year ended December 31, 1996 was $29.7
million, or 64.3% of net sales compared to $27.0 million or 63.6% of net sales
for the year ended December 31, 1995. This increase was a result of the price
increase of 6.6% undertaken by NAOC on May 20, 1996, the 3.8% unit volume
increases and an increase in the $US/FFranc exchange rate, the latter of which
lowered the cost of goods sold.
 
      Selling, General and Administrative Expenses.  Selling, general and
administrative expenses for the year ended December 31, 1996 were $4.0 million,
or 8.6% of net sales, compared to $4.0 million, or 9.4%
 
                                       51
<PAGE>
of net sales, for the same period in 1995. The decline as a percent of net sales
was due to the increase in net sales with no corresponding increase in selling,
general and administrative expenses.
 
      Amortization of Intangible Assets.  Amortization for the year ended
December 31, 1996 was $5.1 million, an increase over $4.7 million for the same
period in 1995. In connection with the purchase of NAOC in 1993, NAOC paid a
royalty to UST of 30% of Gross Profits (as defined in the UST Asset Purchase
Agreement (as defined)). NAOC capitalized this royalty in the month of accrual,
and amortized the intangible asset created by such royalty payment over the
remainder of a 25-year period. The increase in amortization expense was due to
the increase in the capitalized intangible asset resulting from the 1995 payment
and 1996 accrued payable to UST.
 
      Net Interest Expense.  Net interest expense for the years ended December
31, 1996 and December 31, 1995 was $5.0 million. Net interest expense remained
constant despite fluctuations in monthly interest during this period. After May
5, 1995, as a result of debt incurred in connection with the repurchase of a
minority shareholder's stock, interest expense increased. After May 15, 1996,
interest expense decreased following repayment of certain indebtedness.
 
     Financial Advisory Fee Expense.  Financial advisory fee expense paid to DGG
for management fees and expenses, as well as salaries of current owners, for the
year ended December 31, 1996 was $1.2 million or 2.6% of net sales, an increase
from $0.7 million or 1.5% of net sales in the same period of 1995.
 
      Other Expense.  Other expense was $285,000 in the year ended December 31,
1995 as a result of a one-time charge related to a lawsuit settlement with a
financial advisor in connection with the 1993 purchase of ZIG-ZAG from UST.
 
      Income Tax Expense.  Income tax expense for the year ended December 31,
1996 was $5.1 million, an increase from $4.3 million for the year ended December
31, 1995. This increase in income tax expense was a result of an increase in
income before taxes of $2.1 million. The effective income tax rate for the year
ended December 31, 1996 was comparable to 1995 at 35.4% versus 34.6%,
respectively.
 
Comparison of Year Ended December 31, 1995 to Year Ended December 31, 1994.
 

      Net Sales.  Net sales for the year ended December 31, 1995 were $42.6
million compared to $40.2 million for the year ended December 31, 1994, an
increase of 6.0%. This increase in net sales was primarily attributable to two
price increases totalling 14.4% effective January 1, 1995 and June 12, 1995,
partially offset by a unit volume decrease of 3.8% from 1994 to 1995.
 
      Gross Profit.  Gross profit for the year ended December 31, 1995 was $27.0
million, or 63.6% of net sales compared to $25.8 million or 64.1% of net sales
for the year ended December 31, 1994. This increase was a result of the
aggregate price increases of 14.4% undertaken by NATC on January 1 and June 12,
1995, partially offset by a decrease in the $US/FFranc exchange rate, raising
per unit cost of goods sold.
 
      Selling, General and Administrative Expenses.  Selling, general and
administrative expenses for the year ended December 31, 1995 were $4.0 million,
or 9.4% of net sales, an increase from $3.4 million, or 8.5% of net sales, for
the same period in 1994. The increase was due to an expansion of NAOC's sales
and administrative staff in 1995.
 
      Amortization of Intangible Assets.  Amortization for the year ended
December 31, 1995 was $4.7 million, an increase over $4.4 million for the same
period in 1994. In connection with the purchase of NAOC in 1993, NAOC paid a
royalty to UST of 30% of Gross Profits (as defined in the UST Asset Purchase
Agreement (as defined)). NAOC capitalized this royalty in the month of accrual,
and amortized the intangible asset created by such royalty payment over the
remainder of a 25-year period. The increase in amortization expense was due to
the increase in the capitalized intangible asset resulting from the 1994 payment
and 1995 accrued payable to UST.
 
                                       52
<PAGE>
      Net Interest Expense.  Net interest expense for the year ended December
31, 1995 was $5.0 million, up from $4.5 million, for the same period in 1994.
This increase was due to increased debt. On April 5, 1995 NAOC purchased certain
minority shareholder interests, and financed these purchases with debt.
 
     Financial Advisory Fee Expense.  Financial advisory fee expense paid to DGG
for the year ended December 31, 1995 was $654,000 or 1.5% of net sales, an
increase from $305,000 or 0.8% of net sales in the same period of 1994.
 
      Other Expense.  Other expense was $285,000 in the year ended December 31,
1995 as a result of a one-time charge related to a lawsuit settlement with a
financial advisor in connection with the 1993 purchase of ZIG-ZAG from UST.
 
      Income Tax Expense.  Income tax expense for the year ended December 31,
1995 was $4.3 million, a decrease from $5.4 million for the year ended December
31, 1994. This decrease in income tax expense was a result of a decrease in net
income before taxes of $0.8 million and a decrease of the effective federal tax
rate. The effective income tax rate for the year ended December 31, 1995 was
34.6%, compared to 41.1% for the same period in 1994.
 
     Extraordinary Loss.  An extraordinary loss of $762,000 (net of income tax
benefit of $411,000) was recognized in 1995, which was due to the write-off of
deferred financing costs related to the early extinguishment of debt.

 
LIQUIDITY AND CAPITAL RESOURCES--NAOC
 
     Historically, NAOC has relied primarily upon cash generated from operations
and on bank borrowings to finance its working capital requirements. Cash flow
from operations was $2.7 million for the three months ended March 31, 1997,
$18.3 million for the year ended December 31, 1996 and $10.9 million for the
year ended December 31, 1995.
 
     NAOC has relied primarily on cash provided from operations to finance
capital expenditures. NAOC accrued start-up costs in 1993, 1994 and 1995 related
to the purchase of furniture, computers and trade show displays of less than
$100,000 per year, and the Company anticipates no further expenditures other
than the continued upgrading of computer and software systems as needed.
Accordingly, the Company believes that NAOC's capital expenditures in the
foreseeable future will not significantly exceed NAOC's historical experience.
For the years ended December 31, 1994, 1995, and 1996, capital expenditures were
$94,000, $88,000 and $55,000.
 
     Inventory levels increased from $3.3 million at December 31, 1994 to $6.6
million at December 31, 1995 as a result of purchases pursuant to a volume
rebate made available by Bollore. Inventories were reduced to $5.3 million at
December 31, 1996 and further reduced to $4.3 million at March 31, 1997. The
Company believes that inventories are currently adequate and will remain stable
for the foreseeable future.
 
     Historically NAOC has not been affected by inflation and the Company
believes that any effects of inflation at current levels will be minimal.
Historically, NAOC has been able to increase prices at a rate greater than that
of inflation and believes that it will be able to do so in the foreseeable
future. In addition, NAOC has been able to maintain a stable variable cost
structure in significant part through the terms of the Distribution Agreements.
 
     As part of the purchase price of the ZIG-ZAG brand, NAOC agreed to pay UST
a royalty of 30% of Gross Profits (as defined in the UST Asset Purchase
Agreement (as defined)) for 10 years beginning March 1993. Payments for the
three months ended March 31, 1997 and for the years ended December 31, 1996,
1995 and 1994 were $3.0 million, $8.0 million, $7.2 million and $7.4 million,
respectively. This obligation was extinguished by a $32 million payment to UST
upon consummation of the Acquisition.
 
                                       53

<PAGE>
                                    BUSINESS
 
OVERVIEW
 
     The Company is a leading marketer of high-quality loose leaf chewing
tobacco, RYO cigarette papers and other tobacco-related products. National
Tobacco is the third largest manufacturer and marketer of loose leaf chewing
tobacco in the United States, selling its products under the brand names
BEECH-NUT REGULAR, BEECH-NUT WINTERGREEN, BEECH-NUT SPEARMINT, TROPHY and HAVANA
BLOSSOM. NAOC is the largest importer and distributor in the United States of
RYO cigarette papers, which are sold under the ZIG-ZAG brand name pursuant to an
exclusive distribution agreement. National Tobacco produces all of its loose
leaf chewing tobacco products in its highly efficient, well maintained
manufacturing facilities in Louisville, Kentucky. National Tobacco had pro forma
net sales and EBITDA of $55.9 million and $15.5 million, respectively, in fiscal
1996. NAOCimports and distributes RYO cigarette paper and related products which
are manufactured pursuant to a long-term, formula-priced agreement with Bollore.
NAOC reported net sales and EBITDA of $46.1 million and $25.8 million,
respectively, in fiscal 1996.
 
EVOLUTION OF THE COMPANY
 
     National Tobacco was originally formed in 1988 by the Company's Chairman,
President and Chief Executive Officer, Mr. Thomas F. Helms, Jr., and an investor
group led by Lehman Brothers to acquire the smokeless tobacco division of
Lorillard, which had introduced the popular BEECH-NUT brand in 1897. Together
with the management team he assembled in connection with this initial buyout,
Mr. Helms participated in two subsequent leveraged buyouts. In April 1992,
National Tobacco's management and Pexco acquired Lehman Brothers' interest in
National Tobacco. In May 1996, National Tobacco's management and other investors
including the MainStay Funds as well as Exeter Equity Partners, L.P. and Exeter
Venture Lenders, L.P. (collectively 'Exeter') purchased Pexco's interest in
National Tobacco. In connection with these transactions, Mr. Helms and his
management team increased their equity ownership from approximately 13% in 1988
to 25% in 1992 to 48% in 1996. After giving effect to the Transactions, which
includes the Company's purchase of all of the interests owned by MainStay Funds
and Exeter, the Company's management team will beneficially own approximately
72.9% of the Company's Common Stock (assuming the exercise in full of the
Warrants). As of March 31, 1997, National Tobacco had repaid over $60 million of
cumulative indebtedness primarily with cash flow generated from operations since
the initial buyout in 1988.
 
     NATC was originally formed by the investor group DGG to acquire in March
1993 from UST, Inc. certain assets, including the exclusive rights to market and
distribute ZIG-ZAG RYO cigarette papers in the United States, Canada and other
international markets. Shortly after this acquisition, Mr. Jack Africk retired
as Vice Chairman of UST and became director, consultant and subsequently Chief
Executive Officer of NATC. Mr. Africk serves as a consultant and Director of the
Company. UST had obtained North American distribution rights in 1938 from
Bollore, a major French manufacturer of high-quality and fine papers. The
ZIG-ZAG brand was introduced in France in 1869.
 
     The Company was formed in 1997 to effect the acquisition of NATC and its

ZIG-ZAG RYO cigarette paper business. The Company believes the combination of
the ZIG-ZAG RYO cigarette paper business with National Tobacco's BEECH-NUT loose
leaf chewing tobacco business will produce substantial benefits and synergies,
as summarized below:
 
     o  Greater product line diversification with leading brand names;
 
     o  Improved product mix due to higher-margin RYO cigarette papers;
 
     o  Sales growth opportunities through:
 
             --Complementary distribution channels,
 
             --Strengthened regional market penetration for the ZIG-ZAG brand,
 
             --Continued aggressive promotional strategies; and
 
     o  Management team with extensive industry experience.
 
                                       54
<PAGE>
     The Company's principal executive offices are located in New York, New York
at 257 Park Avenue South, 7th Floor, New York, New York 10010, and its telephone
number is (212) 253-8185.
 
BUSINESS STRENGTHS
 
Leading Brand Names
 
     BEECH-NUT and ZIG-ZAG are among the most widely recognized brand names in
the loose leaf chewing tobacco and RYO cigarette paper industries, respectively.
The Company believes that the strength of these brand names has created a loyal
consumer base and significant barriers to competition. The Company believes
BEECH-NUT has been one of the leading loose leaf chewing tobacco brands in the
United States since its inception in 1897. Similarly, the Company believes
ZIG-ZAG has been the number-one selling domestic RYO cigarette paper brand since
UST's introduction of the brand in the United States in 1938.
 
High-Quality Products
 
     Management seeks to ensure the quality of the Company's products through
its focus on quality control, research and development and its use of its highly
efficient, well maintained loose leaf chewing tobacco manufacturing facilities.
The Company imports all of its ZIG-ZAG RYO cigarette papers under its strict
quality requirements from Bollore, a major French manufacturer of high-quality
and fine papers.
 
Experienced Sales Organization
 
     National Tobacco has made a substantial long-term investment in its
105-person sales organization. The Company believes it can successfully
merchandise ZIG-ZAG RYO cigarette papers through thousands of key retail
outlets, especially in the Southeast which has historically been an
underdeveloped market for NAOC, by selling the ZIG-ZAG product line through

National Tobacco's sales force and complementary distribution channels.
 
Consistent and Profitable Cash Flows
 
     The Company and its predecessors have had a long history of consistent and
highly profitable cash flows. The Company has generated average EBITDA margins
(on a combined basis) of 39.1% over the past three fiscal years. The Company's
National Tobacco and NAOCsubsidiaries generated average EBITDA margins of 26.1%
and 55.3%, respectively, over this period. Although there can be no assurance,
the Company believes that these trends will continue, enabling the Company to
promptly and significantly reduce its debt.
 
Minimal Capital Expenditure Requirements
 
     The Company's subsidiaries require minimal capital expenditures. National
Tobacco maintains a highly efficient loose leaf chewing tobacco manufacturing
facility. NAOC contracts for the manufacturing of all of its RYO cigarette paper
and related products. The Company's combined capital expenditures averaged
$377,000 annually for the fiscal years 1994 through 1996.
 
Successful History of Management Buyouts
 
     The Company's management team has a long and successful history in
profitably operating a business with a leveraged balance sheet. Led by Mr.
Thomas F. Helms, Jr., Chairman, President and Chief Executive Officer of the
Company, substantially all of the Company's current management team have been
with National Tobacco or its predecessors since the initial buyout with Lehman
Brothers of Lorillard's interest in 1988. This same management team participated
in two subsequent management buyouts in April 1992 and in May 1996. Since the
initial Lorillard buyout, National Tobacco has cumulatively repaid approximately
$60 million of National Tobacco's indebtedness. As part of these buyouts,
management has reinvested its equity to increase its ownership from
approximately 13% in 1988 to 25% in 1992 to 48% in 1996. After
 
                                       55
<PAGE>
giving effect to the Transactions, management will beneficially own
approximately 72.7% of the Company's Common Stock (assuming the exercise in full
of the Warrants).
 
Experienced and Committed Management Team
 
     The Company's management team is highly experienced in the tobacco
industry. The Company has experienced little management turnover and continues
to be strengthened through the recruitment of additional talented professionals.
The Company's seven senior executives have an average of approximately 25 years
of experience in the tobacco industry. Mr. Helms, Chief Executive Officer of the
Company, has 14 years of tobacco industry experience. In addition, Mr. Africk,
one of the Company's Directors and consultants, has 49 years of tobacco industry
experience. The Company's management team is highly motivated to build value
over the long term because of its beneficial equity ownership of approximately
72.7% after giving effect to the Transactions (assuming the exercise in full of
the Warrants).
 

Highly Efficient Infrastructure
 
     The Company's infrastructure is highly efficient. National Tobacco has
consistently sought to improve its manufacturing processes as well as its
product formulation and raw material procurement. National Tobacco's gross
margins have improved from 48.5% in fiscal 1993 to 58.4% in fiscal 1996. The
Company believes it is the low-cost manufacturer of loose leaf chewing tobacco.
NAOC had a fiscal 1996 gross margin of 64.3%, complementing National Tobacco's
high gross margins.
 
Attractive Market Dynamics
 
     The Company believes that the smokeless tobacco market, including loose
leaf chewing tobacco, and the RYO cigarette paper industry are each
characterized by non-cyclical demand, brand loyalty, significant barriers to
entry, minimal capital expenditure requirements, high profit margins, consistent
price increases at the wholesale level as well as the ability to generate strong
and consistent free cash flows.
 
Strong Customer Relationships
 
     Historically, both National Tobacco and NAOC have enjoyed strong
relationships with their respective customers by virtue of their leading brands,
significant market shares and experienced sales and marketing organizations. By
combining these two businesses' leading brands, management teams and sales
organizations, the Company expects to strengthen its customer relationships and
become a more important source of product supply to major distributors and
retailers. The combination of the National Tobacco and NAOC sales forces will
enable the Company to develop a valuable retail-oriented focus for the ZIG-ZAG
brand.
 
BUSINESS STRATEGY
 
     The Company's near-term strategy is to cultivate sales, marketing and
distribution synergies through the combination of its loose leaf chewing tobacco
and RYO cigarette paper businesses. Over the long term, the Company's primary
strategy for building equity value is to reduce debt. The Company also intends
to continue to identify and pursue opportunities for profitable growth through
new product introductions and strategic acquisitions.
 
Continue to Capitalize on Strong Brands.
 
     The Company intends to maintain the stability of its core BEECH-NUT, TROPHY
and ZIG-ZAG brands through adherence to its strict quality control procedures,
maintenance of key distributor relationships and the continuation of aggressive
marketing strategies.
 
Leverage Complementary Distribution Channels.
 
     As a result of the Acquisition, the Company is strategically positioned to
cross-sell its products. This strategy is designed to enhance sales penetration
in certain distribution channels, primarily at the retail level,
 
                                       56

<PAGE>
for each of its product lines and more intensively focus sales efforts at the
retail level on the Company's higher-margin ZIG-ZAG RYO cigarette paper
business.
 
     The Company believes it can leverage the excellent store-level
relationships of its loose leaf tobacco sales force to distribute more ZIG-ZAG
RYO cigarette papers into the important food, mass merchandising and discount
tobacco store channels, particularly in the Southeast, where BEECH-NUT sales
activity has been strong and where ZIG-ZAG has been historically underdeveloped.
Similarly, management plans to expand the distribution of its BEECH-NUT and
TROPHY loose leaf chewing tobacco brands in large chain convenience store
operations where ZIG-ZAG sales activity has historically been strong.
 
Broaden Penetration of Geographical Markets.
 
     The Company believes it can increase sales of its higher-margin ZIG-ZAG RYO
cigarette paper products in BEECH-NUT's core markets in the southeastern states,
particularly in this region's convenience store and food store channels, where
ZIG-ZAG's sales have historically been underdeveloped.
 
Develop and Introduce New Products and Brand Extensions.
 
     The Company intends to expand its overall market shares in its loose leaf
chewing tobacco and RYO cigarette paper businesses through the continued
development and introduction of new products, including line extensions of its
powerful brand names. Since 1988, the Company's National Tobacco subsidiary
successfully introduced two new loose leaf chewing tobacco products, BEECH-NUT
SPEARMINT and TROPHY, without losing appreciable market share for its existing
products. The Company plans at least one new RYO cigarette paper product
introduction within the next twelve months. In addition, the Company is
evaluating consumer demand for several new smokeless tobacco products and line
extensions that are currently being developed and tested. The Company believes
that new tobacco-related products can be manufactured at favorable costs by
utilizing existing capacity at National Tobacco's loose leaf chewing tobacco
manufacturing facility.
 
Expand into Complementary Niche Markets.
 
     Consistent with its acquisition of the ZIG-ZAG RYO cigarette paper
business, the Company will continue to review opportunities for expansion into
complementary niche market segments with other tobacco-related product lines
through acquisitions and internal development. The addition of these niche
products will enable the Company to take advantage of its strengthened sales
organization, sophisticated research and development capabilities, manufacturing
and storage capacity and well developed distribution channels.
 
     The Company intends to seek out potential strategic acquisitions in its
core smokeless tobacco market, where it could take advantage of synergies in
production, distribution, marketing and merchandising. Although the Company is
currently evaluating the competitive environment, it has not entered into any
letters of intent or other agreements with respect to potential acquisitions.
 
Continue to Increase Operating Efficiencies.

 
     The Company believes that it can continue to reduce manufacturing and
operating expenses by (i) continuing development of more cost-effective blends
of loose leaf chewing tobacco and flavorings, (ii) reducing packaging costs,
(iii) improving raw material utilization and (iv) exploiting sales, promotional
and operational synergies from the combination of certain operations conducted
by its BEECH-NUT and ZIG-ZAG businesses.
 
Increase Dollar Sales Volume through Strategic Pricing.
 
     Consistent with overall tobacco industry practice, the Company's strategy
is to enhance growth in net sales primarily through price increases. The Company
historically has been able to increase net sales through annual price increases.
Manufacturers' wholesale prices for loose leaf chewing tobacco and RYO cigarette
papers cumulatively increased 18% and 22%, respectively, over the past three
years. The Company's prices for these products generally have increased at
comparable rates. The Company expects this trend to continue.
 
                                       57
<PAGE>
Pursue Growth through Aggressive Promotional Strategies.
 
     Management intends to develop promotional synergies between its two product
lines to increase its strong market shares. The Company's loose leaf chewing
tobacco business has historically implemented a retail point-of-sale 'pull'
strategy by offering promotions to consumers throughout the year. The Company's
ZIG-ZAG RYO cigarette papers historically have been promoted to wholesalers
through a 'push' strategy, initially during two annual promotional periods at a
20% ('Buy four, get one free') discount, and since July 1996, three times per
year at an off-invoice discount of 16.7% (equivalent to 'Buy five, get one
free'). This change was implemented both to reduce sales spikes and to generate
even stronger margins.
 
     The Company's combined, strengthened sales organization plans to
cross-promote the higher-margin ZIG-ZAG line to retailers in order to expand
into new geographic markets and channels of distribution. For example, the
Company expects to offer certain of its retail customers ZIG-ZAG purchase
incentives and point-of-sale promotional displays in connection with the
retailers' purchases of loose leaf chewing tobacco.
 
INDUSTRY AND MARKETS
 
     The Company believes that the smokeless tobacco market, including loose
leaf chewing tobacco, and the RYO cigarette paper industry are each
characterized by non-cyclical demand, brand loyalty, significant barriers to
entry, minimal capital expenditure requirements, high profit margins, consistent
price increases at the wholesale level as well as the ability to generate strong
and consistent free cash flows. The Company believes the smokeless tobacco and
loose leaf chewing tobacco markets were approximately $1.7 billion and $334
million, respectively, based on 1995 manufacturers' sales, and have grown at
compound annual rates of approximately 8% and 3%, respectively, since 1989
driven primarily by price increases. The Company believes that the RYO cigarette
paper industry was approximately $100 million, based on 1995 manufacturers'
sales, and has grown at a compound annual rate of approximately 5% since 1991.

Smokeless tobacco products, including chewing tobacco, have a long, established
tradition of use in the United States dating back to colonial times. Loose leaf
chewing tobacco has generally been most popular with outdoor enthusiasts and
blue-collar workers from the Southeast, Southwest, rural Northeast and North
Central regions. An estimated 7 million Americans are regular users of smokeless
tobacco products, according to the Smokeless Tobacco Council. While RYO
cigarette papers are sold in all 50 states, the Company believes sales are more
concentrated in certain western states.
 
Smokeless Tobacco
 
     The smokeless tobacco industry is comprised of the five product categories
listed below. The Company currently competes in the loose leaf chewing tobacco
segment.
 
    Moist snuff is cured, aged, flavored and finely ground tobacco packaged in
    round fiber or plastic cans.
 
    Loose leaf chewing tobacco is typically made from air-cured leaf tobacco,
    using both domestic and imported tobaccos, aged, flavored and packed in foil
    pouches.
 
    Plug chewing tobacco is made from air-cured leaf tobacco, heavily flavored
    and pressed into small bricks or blocks.
 
    Twist chewing tobacco is made of dark, air-cured leaf tobacco, which is
    twisted into strands that are dried and packaged like a dry, pliable rope.
 
    Dry snuff is a powdered tobacco product which is sometimes flavored and is
    packaged in a variety of containers.
 
     According to information provided by the Smokeless Tobacco Council,
manufacturers' sales for smokeless tobacco were $991 million in 1989 and $1.74
billion in 1995, representing a compound annual growth rate of 9.8%. This
increase is primarily related to the increase in the moist snuff market, in
which manufacturers' sales have grown from $608 million in 1989 to $1.315
billion in 1995, representing a compound annual growth rate of 13.7%.
Manufacturers' sales of loose leaf chewing tobacco were $280 million in 1989 and
$334 million in 1995, representing a compound annual growth rate of 3.0% during
the same period.
 
                                       58
<PAGE>
     In each of these markets, growth in manufacturers' sales was fueled
primarily by price increases. Manufacturers' prices on moist snuff have
increased from $1.15 per can in 1989 to $1.96 in 1996, a compounded annual
increase of 7.9%. Manufacturers' selling prices for loose leaf chewing tobacco
have risen from $0.94 a pouch in 1989 to $1.38 in 1996, a compound annual
increase of 5.6%. The Company believes that this price differential will
continue to grow and that moist snuff consumers could switch to loose leaf
chewing tobacco as a result of the price disparity.
 
Loose Leaf Chewing Tobacco
 

     Loose leaf chewing tobacco products are typically sold through the
following retail distribution channels (in order of importance): food stores,
mass merchandisers, convenience stores, discount tobacco stores, chain and
independent drug stores. Discount tobacco retailers are an increasingly
important distribution channel for all tobacco products, including loose leaf
chewing tobacco. Certain retailers purchase direct from manufacturers, although
most purchase through wholesale distributors.
 
     The typical loose leaf chewing tobacco consumer is male, white, blue
collar, aged 25-49, has a high school education or less and lives in a rural 'C'
or 'D' county.
 
RYO Cigarette Paper
 
     RYO cigarette papers are typically sold through the following retail
distribution channels (in order of importance): convenience stores, chain and
independent drug stores, mass merchandisers, food stores and discount tobacco
stores. Retailers purchase RYO cigarette papers primarily from wholesale
distributors.
 
PRODUCTS
 
     The Company manufactures and markets loose leaf chewing tobacco and imports
and distributes RYO cigarette papers. The table below depicts the breakdown of
the Company's net sales, on a pro forma basis, by product line for the last
three fiscal years.
 
<TABLE>
<CAPTION>
                                                                                        YEAR ENDED DECEMBER 31,
                                                                                       --------------------------
                                                                                        1994      1995      1996
                                                                                       ------    ------    ------
                                                                                         (DOLLARS IN MILLIONS)
<S>                                                                                    <C>       <C>       <C>
Net sales:
  Loose leaf chewing tobacco (National Tobacco).....................................   $ 51.4    $ 52.6    $ 55.9
  RYO cigarette papers (NAOC).......................................................     40.2      42.6      46.1
                                                                                       ------    ------    ------
     Total..........................................................................   $ 91.6    $ 95.2    $102.0
                                                                                       ------    ------    ------
                                                                                       ------    ------    ------
Percent of total net sales:
  Loose leaf chewing tobacco........................................................     56.1%     55.3%     54.8%
  RYO cigarette papers..............................................................     43.9      44.7      45.2
                                                                                       ------    ------    ------
     Total..........................................................................    100.0%    100.0%    100.0%
                                                                                       ------    ------    ------
                                                                                       ------    ------    ------
</TABLE>
 
Loose Leaf Chewing Tobacco
 
     Loose leaf chewing tobacco products can be broadly characterized as either

full-flavored or mild, each accounting for approximately one half of industry
volume. Loose leaf chewing tobacco is made from aged, air-cured tobacco which is
processed and flavored and then packaged in foil pouches. The BEECH-NUT brands
are available in three flavors: Regular, Wintergreen and Spearmint. BEECH-NUT
REGULAR is a full-flavored product and ranks second in sales in the
full-flavored loose leaf chewing tobacco category, and third overall. BEECH-NUT
WINTERGREEN and BEECH-NUT SPEARMINT were introduced by National Tobacco in 1979
and 1989, respectively. Retail prices of loose leaf chewing tobacco range from
$1.50 to $2.00 per 3 ounce pouch. These pouches are typically sold individually
or in cartons of 12 pouches. BEECH-NUT REGULAR and TROPHY represent 60% and 25%
of the Company's loose leaf chewing tobacco sales.
 
     The Company introduced its TROPHY brand into the mild product segment of
the loose leaf chewing tobacco market in 1992. TROPHY was positioned as a direct
competitor to Conwood Corporation's Levi
 
                                       59
<PAGE>
Garrett brand. Since its introduction, National Tobacco has aggressively
marketed TROPHY with promotional programs without impairing the sales or
profitability of its BEECH-NUT brands.
 
     In addition to the BEECH-NUT brands and TROPHY, National Tobacco also
produces a regional brand, HAVANA BLOSSOM, sold primarily in West Virginia,
Pennsylvania and Ohio.
 
RYO Cigarette Papers
 
     RYO cigarette papers are sold in a variety of different widths and styles,
primarily standard width ZIG-ZAG White, ZIG-ZAG 1 1/4 width French Orange and
ZIG-ZAG Kutcorners, which is designed for easier hand-rolling. Retail prices of
RYO cigarette papers generally range from $0.99 to $1.99 per 32-leaf booklet.
Additionally, in 1989, a waterproof paper brand was developed for sale in
Canada. Other products sold under the ZIG-ZAG name, which constitute less than
2% of ZIG-ZAG sales, are 1 1/2 RYO cigarette papers, Gold Standard tobacco for
roll-your-own-cigarettes and ZIG-ZAG cigarette rollers, cigarette tubes and tube
injectors.
 
SALES AND MARKETING
 
     Following the Acquisition and as part of the integration of the National
Tobacco and NAOC businesses, the two existing sales organizations were merged,
creating an 111-person sales organization nationwide. By combining these two
businesses' leading brands, management teams and sales organizations, the
Company expects to strengthen its customer relationships and become a more
important source of supply to major distributors. The combination of the
National Tobacco and NAOC sales forces will enable the Company to develop a
valuable retail-oriented focus for the ZIG-ZAG brand. In addition, the BEECH-NUT
sales force is strategically and geographically stronger in markets where the
Company believes ZIG-ZAG has the greatest growth potential. The Company believes
that the sales force integration will be facilitated by its uncomplicated and
complementary product lines and the network of store-level relationships
developed by the National Tobacco sales force, which was designed to concentrate
heavily on retail merchandising. The Company believes that its loose leaf

chewing tobacco sales force has been more effective than those of its
competitors because it focuses primarily on sales of the Company's five loose
leaf chewing tobacco brands. The sales forces of the Company's competitors, for
the most part, are responsible for the sale of a wide range of tobacco brands
and tobacco-related products, in addition to their loose leaf chewing tobacco
brands, which also constitutes a smaller share of their sales activity.
 
     The Company currently sells its products to approximately 1,500 distributor
accounts who, in turn, sell to over 150,000 retail outlets. Only one
distributor, McLane Company, Inc. ('McLane'), a wholly owned subsidiary of
Wal-Mart Stores, Inc. and the largest distributor of food and non-food products
to convenience stores in the United States, comprises more than 10% of the
Company's fiscal 1996 net sales (on a pro forma basis). The top ten distributor
accounts collectively generate approximately 37% of fiscal 1996 sales (on a pro
forma basis).
 
     Historically, NAOC's six-person sales force focused on wholesalers in the
large chain convenience store, drug store and mass merchandising channels
without calling on retail outlets, while National Tobacco's larger sales force
of 105 called on both wholesalers and retail merchants in these channels as well
as the food store and discount tobacco store channels. The Company believes that
its merged sales force will be able to move each of the Company's product lines
into geographical markets and retail channels where they previously had been
underrepresented. The Company believes that the merged sales force will be able
to increase the sales of the ZIG-ZAG product line, skewing the Company's product
mix toward higher-margin RYO cigarette paper. The Company believes that the
resources and longstanding relationships of the combined sales force will
facilitate new areas of market penetration for ZIG-ZAG, including the
Southeastern convenience store and food store channels, where the Company's
loose leaf chewing tobacco market strengths are a strong complement to
ZIG-ZAG's.
 
     Loose leaf chewing tobacco has historically implemented a retail
point-of-sale 'pull' strategy by offering promotions to consumers throughout the
year. The Company's ZIG-ZAG RYO cigarette papers historically have been promoted
to wholesalers through a 'push' strategy, initially during two annual
 
                                       60
<PAGE>
promotional periods at a 20% discount ('Buy four, get one free'), and since July
1996, during three annual promotional periods an off-invoice 16.7% discount
(equivalent to 'Buy five, get one free'). This change was implemented to reduce
sales spikes and generate even stronger margins.
 
Loose Leaf Chewing Tobacco
 
     The Company's loose leaf chewing tobacco has historically been distributed
through approximately 1,500 wholesale tobacco and food distributors.
 
     At the retail level, the Company's loose leaf chewing tobacco products are
promoted through in-store programs, such as 'buy one, get one free,' 'cents
off,' 'price off' coupons and the use of innovative, high visibility
point-of-purchase floor and shelf displays, banners and posters. Promotions
occur only in-store and the Company is therefore not reliant upon (and does not

conduct) any consumer advertising.
 
     The Company's largest customer for loose leaf chewing tobacco (McLane)
accounted for approximately 13.7% of its loose leaf chewing tobacco revenues in
fiscal 1996 (on a pro forma basis). No other customer represents more than 10%
of loose leaf chewing tobacco revenues. The Company believes that the loss of
any one distributor or customer account would not have a material impact on the
financial condition or operations of the Company.
 
RYO Cigarette Paper
 
     The Company's RYO cigarette paper has historically been distributed through
approximately 950 wholesale distributors.
 
     The Company's largest customer for RYO cigarette papers (McLane) accounted
for approximately 12% of its RYO cigarette paper revenues in fiscal 1996. No
other customer accounts for more than 10% of RYO cigarette paper sales.
 
     The majority of ZIG-ZAG promotional activity is at the distributor level
and consists of distributor 'push' promotions, trade shows and trade
advertising.
 
     Sales by NAOC of its ZIG-ZAG White and ZIG-ZAG French Orange RYO cigarette
papers are the most important in terms of volume, accounting for in excess of
90% of NAOC's sales.
 
TRADEMARKS AND TRADE SECRETS
 
     The Company has numerous registered trademarks relating to its loose leaf
chewing tobacco products, including the trademarks for its BEECH-NUT and TROPHY
products. These trademarks, which are significant to National Tobacco's
business, expire periodically and are renewable for additional 20-year terms
upon expiration. Flavor formulas relating to the Company's loose leaf chewing
tobacco products, which are key assets of its business, are maintained under
strict secrecy. The ZIG-ZAG trade name and trademark are owned by Bollore and
have been licensed to NAOC; however, NAOC does own the ZIG-ZAG trademark with
respect to certain tobacco products. Bollore retains significant powers over the
trademark. In the event that Bollore is prevented from registering its ZIG-ZAG
trademarks for RYO cigarette papers with the United States patent and trademark
office due to NAOC's ZIG-ZAG trademarks, NAOC has agreed to assign its ZIG-ZAG
trademarks to Bollore. Bollore would then irrevocably license these trademarks
back to NAOC.
 
RAW MATERIALS; PRODUCT SUPPLY AND INVENTORY MANAGEMENT
 
Loose Leaf Chewing Tobacco
 
     The Company's loose leaf chewing tobacco is produced from air-cured leaf
tobacco. The Company utilizes tobaccos grown domestically in Pennsylvania and
Wisconsin and imported from many countries, including Argentina, Brazil,
Columbia, France, Germany, Indonesia, Italy and Mexico. Management does not
believe that it is dependent on any single country source for tobacco.
Historically, the prices of raw tobacco leaf have been stable. Pursuant to the
Lancaster Agreement, the Company (i) purchases and processes tobacco on an

exclusive basis and (ii) stores tobacco inventory purchased on behalf of the
 
                                       61
<PAGE>
Company. Lancaster purchases and processes raw leaf tobacco under instructions
from the Company, and generally maintains a 15- to 24-month commitment
allocation at its facilities. The Company generally maintains a one- to
two-month operating supply of tobacco in its Louisville facility. See
'Management's Discussion and Analysis of Financial Condition and Results of
Operation--Liquidity and Capital Resources--NAOC.'
 
     Other than raw tobacco, the ingredients used in the Company's finished
loose leaf chewing tobacco products include food grade flavorings approved by
the FDA and other federal agencies, such as licorice, sugar and molasses.
National Tobacco is not dependent upon any one supplier for those raw materials
or for the supply of its products' packaging.
 
RYO Cigarette Paper
 
     Under normal conditions, pursuant to the Distribution Agreements, the
Company must purchase its entire requirement for RYO cigarette papers from
Bollore. To maintain a steady supply of product: (i) the Company may seek
third-party suppliers and continue use of the ZIG-ZAG trademark if Bollore is
unable or unwilling to perform under the Distribution Agreement; and (ii)
Bollore is required to maintain in a public warehouse a two-month supply of
emergency inventory at Bollore's expense.
 
     The Distribution Agreements set the purchase price for the period 1997
through 2004 based on 1994 prices, subject to certain annual adjustments to
reflect increases or decreases in the U.S. and Canadian Consumer Price Index.
Export duties, insurance and shipping costs are the responsibility of Bollore
and import duties and excise taxes are the responsibility of NAOC.
 
     The Company must pay Bollore in French francs within 45 days after the date
of the bill of lading. The Distribution Agreements reduce catastrophic foreign
exchange risk by providing that Bollore will bear certain exchange rate risks.
The exchange rate risk allocations set forth in the Distribution Agreements will
be maintained until 2004 along with the prices to be paid by NAOC to Bollore for
finished products.
 
     The Company generally seeks to maintain a minimum six-week supply of
product in addition to the immediately available, two-month emergency inventory
on hand at the expense of Bollore. The Company also builds inventory outside
promotional periods in order to have adequate inventory to meet increased demand
during promotion. The Company's inventory is maintained in a bonded public
warehouse located in Reno, Nevada. See '--Distribution Agreements.'
 
MANUFACTURING
 
     The Company manufactures its loose leaf chewing tobacco products and
contracts for the manufacture of its RYO cigarette papers. The Company believes
that its production, quality control, research and development, facilities and
equipment are vital to maintaining the high-quality brand image and operating
efficiency of its loose leaf tobacco products.

 
Production and Quality Control
 
     The Company's production process utilizes proprietary techniques and is
subject to strict quality control. After delivery to the Louisville plant, the
tobacco continues to age in thousand-pound bundles for approximately 20 days.
When it is ready to be processed, the leaf is rehydrated to a 29% moisture
content (from approximately 14%) using a proprietary steam jet process.
Mechanized equipment then cuts, cleans and blends the tobacco. A fluid casing
made from a proprietary blend of flavorings including licorice, sugar and
molasses is applied to the strips of leaf. Machines then pack the tobacco into
labeled foil pouches, which are packed in cartons and then into cases. The
machinery is subject to regular maintenance (which is conducted during
off-shifts and three annual shut-down periods of one week each) and requires
minimal labor to operate and service.
 
     During each production day, the Company's quality control department
periodically tests the quality of the tobacco, casings (flavorings in syrup
form), application of casings and packaging. The Company utilizes sophisticated
quality control and pilot plant production equipment to test and closely monitor
the quality of its products, as well as those of its competitors. The quality of
the Company's products is largely the result
 
                                       62
<PAGE>
of using high grade, air-cured tobacco leaf, food grade flavorings and ongoing
analysis of leaf shape, cut, flavorings and moisture content.
 
Research and Development
 
     The Company has developed and built an efficient research and development
laboratory which is responsible for new product development. This department
also reformulates existing products in an effort to maintain a high level of
product consistency and facilitates the use of less costly raw materials without
sacrificing product texture or flavor. Specifically, the use of tobacco from
South America, Africa, Indonesia, Europe and other locations can substantially
reduce the overall product cost when such materials are blended with the more
expensive Pennsylvania and Wisconsin tobaccos. This investment has yielded, and
the Company believes it will continue to yield, cost effective blends of tobacco
and flavorings which reduce overall costs without compromising the high product
quality. For example, a new casings formula has recently been developed which is
composed of natural flavoring ingredients and has provided significant cost
savings since its introduction. Other cost reduction programs involving
flavorings and tobaccos are currently in development.
 
     The Company has an active new product development program, and is
evaluating consumer demand for several new products that it has fully developed
and tested. These products can be introduced to respond to changing consumer
demands and competitive conditions.
 
     National Tobacco spent approximately $284,000, $318,000 and $345,000 in
research and development for fiscal years 1994, 1995 and 1996, respectively.
NAOC did not spend any amount for research and development during this period.
 

Facilities and Equipment
 
     The Louisville, Kentucky plant, which is owned by National Tobacco, was
formerly used by Lorillard for the manufacture of cigarettes, cigars and chewing
tobacco. This approximately 600,000 square foot facility sits on a 26 acre urban
site near downtown Louisville. The majority of the facility's structures sit on
half of the total acres. The facilities are in good condition and have received
regular maintenance and capital improvement. About two-thirds of the plant is
currently utilized, resulting in substantial manufacturing and storage capacity.
The existing structures would provide ample space to accommodate any expansion
of the Company's loose leaf chewing tobacco product line. The Company believes
that the Company's loose leaf chewing tobacco manufacturing equipment is as
sophisticated as is available in the industry. Annual capital expenditures have
been less than $400,000 for the past eight years and have been primarily spent
on new equipment and facilities in the administrative and research and
development areas. Management does not anticipate any significant new
expenditures for equipment or renovation above this level.
 
COMPETITION
 
     National Tobacco is a leading manufacturer and marketer of loose leaf
chewing tobacco, and NAOC is the largest importer and distributor in North
America of RYO cigarette papers, with respective market shares of 21.1% and 49%.
The other three principal competitors in the loose leaf chewing tobacco market,
which, together with the Company, control 99% of the market, are Pinkerton
Tobacco Co., Conwood Corporation and Swisher International Group Inc. NAOC's two
major competitors in the RYO cigarette paper market, which, together with NAOC,
control 95% of the market, are Republic Tobacco Co. S.A. and House of Rizla.
Certain competitors of the Company are better capitalized than the Company and
have greater financial and other resources than those available to the Company.
The Company believes that its strong market positions in each of its principal
product lines is due to the high brand recognition and perceived quality of each
of its products, its manufacturing and operating efficiencies, and its
significant sales, marketing and distribution strengths.
 
                                       63
<PAGE>
EMPLOYEES
 
     As of March 31, 1997, the Company employed a total of 285 full-time
persons, including manufacturing, sales and administrative personnel comprised
of 265 National Tobacco employees, and 20 NAOC employees. The Company's
integrated sales organization consists of 111 persons. All of the Company's
operations are non-union, with the exception of National Tobacco's hourly
employees, who are covered by collective bargaining agreements which will expire
in 1998. National Tobacco and NAOC each believes its relationships with its
employees are satisfactory.
 
PROPERTIES AND FACILITIES
 
     As of March 31, 1997, the Company operated manufacturing, distribution,
office and warehouse space in the United States with a total floor area of
approximately 614,338 square feet. Of this footage, approximately 14,338 square
feet are leased and approximately 600,000 are owned.

 
     To provide a cost-efficient supply of products to its customers, the
Company maintains centralized management of nationwide manufacturing and
distribution facilities. National Tobacco has one manufacturing and distribution
facility located in Louisville, Kentucky and five other public warehouse
distribution facilities in other locations throughout the United States. The
Company's management will evaluate the potential closure of additional space
acquired pursuant to the Acquisition.
 
     The following table describes the principal properties of the Company
(other than sales service centers, sales office space or temporary warehouse
space) as of March 31, 1997.
 
<TABLE>
<CAPTION>
                                                                          OWNED OR
      LOCATION                 PRINCIPAL USE             SQUARE FEET       LEASED
- --------------------  -------------------------------    -----------     ----------
<S>                   <C>                                <C>             <C>
  New York, NY        Corporate headquarters                 10,351      Leased
  Louisville, KY      Loose leaf chewing tobacco            600,000      Owned (1)
                      manufacturing and R&D
  Raleigh, NC         RYO cigarette paper sales and           3,987      Leased
                      marketing
</TABLE>
 
- ------------------
 
(1) Encumbered by a mortgage securing all obligations and liabilities under the
    Credit Agreement.
 
PRODUCT LIABILITY AND LITIGATION
 
     The tobacco industry, primarily the cigarette segment, has experienced and
is experiencing significant product liability litigation. Numerous class action
and individual lawsuits have been brought against tobacco companies (primarily
the cigarette companies) for health-related injuries allegedly caused by use of
or exposure to tobacco products. Many of these lawsuits seek punitive damages in
addition to compensatory damages. In addition to individual and class action
product liability lawsuits, approximately 40 states and at least ten cities and
counties have sued tobacco companies, primarily cigarette companies, to recover
substantial medical costs allegedly incurred by such states, cities and counties
in treating tobacco-related illnesses and diseases. The total amount of damages
which may be at risk in these various lawsuits is presently unknown but could be
material.
 
     Several events have occurred within the past few years which make it likely
that tobacco liability lawsuits will be pursued vigorously against tobacco
companies, primarily cigarette companies, in the near future, including the
following: in August 1996, a Florida jury awarded, in a verdict which is
currently under appeal, $750,000 in compensatory damages in favor of an
individual plaintiff who claimed he was injured as a result of smoking
cigarettes; documents obtained in discovery from several cigarette companies
which plaintiffs allege show that such companies concealed information regarding

the health risks and addictive effects of nicotine and tobacco; testimony has
been given and statements made by present or former cigarette company executives
regarding possibly harmful and addictive effects of nicotine and tobacco; at
least 25 statewide class actions have been brought by a well organized and well
financed group of plaintiffs' class action lawyers; approximately 40 states and
at least ten cities and counties have brought lawsuits seeking to recover costs
incurred in treating tobacco-related illnesses and diseases; and Liggett & Myers
recently broke ranks with other major cigarette companies and agreed to reach a
separate settlement of its tobacco liability litigation, pursuant to which it
agreed to produce documents and cooperate with plaintiffs.
 
                                       64
<PAGE>
     Most tobacco liability lawsuits have been brought against manufacturers and
sellers of cigarettes for injuries allegedly caused by smoking or by exposure to
smoke. However, several lawsuits have been brought against manufacturers and
sellers of smokeless tobacco, principally moist snuff, for injuries to health
allegedly caused by use of smokeless tobacco. Historically, such claims have
asserted that use of smokeless tobacco is addictive and causes oral cancer.
These cases include recent purported class actions brought in Louisiana and
Illinois; several of the 40 health care reimbursement actions brought by the
state attorneys general; and four individual actions brought in Louisiana and
Texas.
 
     One additional purported class action seeking 'the establishment of a
medical monitoring fund to monitor the health of plaintiffs and class members
for those diseases and health risks associated with the use of smokeless tobacco
products' was filed on June 30, 1997 against National Tobacco and other
manufacturers of tobacco products, although National Tobacco has not been served
with the petition. Based on the filed petition, the Company believes this claim
to be without merit and intends to defend vigorously such claim if it is served.
There can be no assurance that National Tobacco will not be sued in the future
or, if sued, that such lawsuits would not have a material adverse effect on the
Company's business. It is possible that National Tobacco may be named as a
defendant in one or more of such actions. In addition, National Tobacco is a
member of Smokeless Tobacco Council, Inc., a trade organization ('STC'), which
is a defendant in certain of these cases and is responsible for 5% of STC's
operating expenses, including litigation costs.
 
REGULATION
 
     The tobacco industry, particularly with respect to cigarettes, has been
under public scrutiny for over thirty years. Industry critics include special
interest groups, the Surgeon General and many legislators at the state and
federal levels. Although the smokeless tobacco companies have come under such
scrutiny, much of the focus has been directed at the cigarette industry due to
its large size relative to the smokeless tobacco industry.
 
     Smokeless tobacco manufacturers, like other producers of tobacco products,
are subject to regulation in the United States at federal, state and local
levels. Together with changing public attitudes towards smoking, a constant
expansion of smoking regulations since the early 1970s has been a major cause of
the overall decline in consumption of tobacco products. Moreover, the trend is
toward increasing regulation of the tobacco industry.

 
     Federal law has recently required states, in order to receive full funding
for federal substance abuse block grants, to establish the minimum age of 18
years for the sale of tobacco products together with an appropriate enforcement
program. In recent years, a variety of bills relating to tobacco issues have
been introduced in the United States Congress, including bills that would (i)
prohibit the advertising and promotion of all tobacco products and/or restrict
or eliminate the deductibility of such advertising expenses; (ii) increase
labelling requirements on tobacco products to include, among other things,
additional warnings and lists of additives and toxins; (iii) modify federal
preemption of state laws to allow state courts to hold tobacco manufacturers
liable under common law or state statutes; (iv) shift regulatory control of
tobacco products and advertisements from the FTC to the FDA; (v) increase
tobacco excise taxes; and (vi) require tobacco companies to pay for health care
costs incurred by the federal government in connection with tobacco related
diseases. Hearings have been held on certain of these proposals; however, to
date, none of such proposals have been enacted by Congress. Future enactment of
such proposals or similar bills depending upon their content could have a
material effect on the sales or operations of the Company.
 
     In August 1995, the FDA published proposed rules for regulation of tobacco
and tobacco products, including smokeless tobacco. Following a year of comment
and revision, in August 1996 the FDA promulgated final rules which were
scheduled to take effect in August 1997, except for a portion of the rules
prohibiting the sale of tobacco to persons under 18, which have already become
effective. The FDA's regulations restrict access to tobacco and tobacco
products, regulate tobacco labeling, and limit promotion and advertising of
tobacco.
 
     On April 25, 1997, a federal court in Greensboro, North Carolina ruled that
the FDA has statutory authority to regulate tobacco products. The court upheld
the FDA's rules restricting access to tobacco products and regulating tobacco
labeling. However, the court ruled that the FDA does not have authority to
regulate promotion and advertising of tobacco products. The judge certified the
case for interlocutory appeal
 
                                       65
<PAGE>
to the United States Fourth Circuit Court of Appeals and both the tobacco
companies and the government have indicated their intent to appeal.
 
     The FDA regulations prohibit self-service displays of tobacco, including
smokeless tobacco, and require that a retailer sell cigarettes and smokeless
tobacco only in a direct, face to face exchange between the retailer and the
consumer. Historically, smokeless tobacco has been sold primarily by allowing
customers direct access to the product. Accordingly, there can be no assurance
that prohibiting such direct access would not have an adverse effect on sales.
 
     In 1996, Massachusetts enacted a statute which requires tobacco companies,
incuding smokeless tobacco companies, to disclose information regarding the
ingredients and nicotine content of their products. On February 7, 1997, a
federal court in Massachusetts ruled that this statute is not preempted by
federal law. The case has been certified for immediate appeal to the United
States First Circuit Court of Appeals. If tobacco companies are required to

disclose ingredient information, this may risk disclosure of trade secrets,
which may have a material adverse effect on their businesses.
 
     While there is no current regulation materially and adversely affecting the
sale of RYO cigarette papers, there can be no assurance that federal, state or
local regulations will not be enacted which seek to regulate RYO cigarette
papers. In the event such regulations are enacted, depending upon their
parameters, they could have an adverse effect on the business of the Company.
Similarly, there can also be no assurance that the FDA will not attempt to
regulate the sale of RYO cigarette papers.
 
EXCISE TAXES
 
     Smokeless tobacco products have long been subject to federal, state and
local excise taxes, and such taxes have frequently been increased or proposed to
be increased, in some cases significantly, to fund various legislative
initiatives. RYO cigarette papers are similarly taxed.
 
     Since 1986, smokeless tobacco (including dry and moist snuff and chewing
tobacco) has been subject to federal excise tax. Smokeless tobacco is taxed by
weight (in pounds or fractional parts thereof) manufactured or imported. From
July 1, 1986 through December 31, 1990, the excise tax on snuff was $0.24 per
pound. Effective January 1, 1991, the federal excise tax rate on snuff increased
to $0.30 per pound, and again increased to $0.36 per pound, effective January 1,
1993. From July 1, 1986 through December 31, 1990, the excise tax on chewing
tobacco was $0.08 per pound. Effective January 1, 1991 the federal excise tax on
chewing tobacco was increased to $0.10 per pound, and again increased to $0.12
per pound effective January 1, 1993. The increase in the federal excise tax rate
on smokeless tobacco in 1991 and again in 1993 did not have a material adverse
effect on National Tobacco's product sales. The excise tax on RYO cigarette
paper is $.0075 per fifty papers. This level of taxation has not had a material
adverse effect on NAOC's sales.
 
     Future enactment of increases in excise taxes could have a material adverse
effect on the business of the Company. The Company is unable to predict the
likelihood of the passage or the enactment of future increases in tobacco taxes.
 
     Tobacco products are also subject to certain state and local taxes. Budget
deficit concerns at the state level continue to exert pressure to increase
tobacco excise taxes.
 
     From time to time, the imposition of state and local taxes has had limited
impact on the Company's sales regionally. Any enactment of new state excise
taxes or increase in existing excise taxes are likely to have an increasingly
adverse effect on regional sales as smokeless tobacco consumption generally
declines.
 
ENVIRONMENTAL REGULATIONS
 
     The Company believes that it is currently in substantial compliance with
all material environmental regulations and pollution control laws.
 
DISTRIBUTION AGREEMENTS
 

     As part of the acquisition of the ZIG-ZAG RYO cigarette paper business,
NAOC entered into three long-term distribution and licensing agreements with
Bollore with respect to sales of RYO cigarette papers in the United States,
Canada and Hong Kong, Singapore, Dubai, Qatar, Oman and Jordan (the
'Distribution Agreements'). Under the Distribution Agreements, Bollore has
granted NAOC the exclusive right to
 
                                       66
<PAGE>
purchase RYO cigarette papers bearing the ZIG-ZAG brand name from Bollore for
resale in the countries noted above. The prices payable by NAOC for the ZIG-ZAG
RYO cigarette papers distributed by it are formula based, subject to consumer
price index adjustments, until 2004. NAOC has the sole right to determine the
price and other terms upon which NAOC may resell any products purchased from
Bollore, including the right to determine the distributors of such products
within the countries noted above.
 
     NAOC is required to pay Bollore within 45 days from the date of the bill of
lading. All payments must be made in French francs, exposing NAOC to short-term
foreign exchange rate risk, which can be effectively hedged. The Distribution
Agreements partially reduce such foreign exchange risks by providing that
Bollore bears certain exchange rate risks. The exchange rate risk allocations
set forth in the Distribution Agreements will be renegotiated in 2004 along with
the prices to be paid by NAOC to Bollore for the RYO cigarette papers.
 
     According to NAOC's Distribution Agreements with Bollore, NAOC, under
normal conditions, must purchase the finished product only from Bollore.
Conversely, Bollore is required by such agreements to provide NAOC the
quantities and quality of the products that it desires. The Distribution
Agreements provide NAOC with safeguards in order for NAOC to maintain a steady
supply of product. Such safeguards include (i) granting NAOC the right to seek
third party suppliers with continued use of the ZIG-ZAG trademark if Bollore is
unable or unwilling to perform its obligations under the Distribution Agreements
and (ii) providing NAOC with a two month supply of emergency inventory in the
United States at Bollore's expense.
 
     Under the Distribution Agreements, NAOC has agreed for the term of the
Distribution Agreements and for a period of five years after termination of such
Distribution Agreements not to engage, directly or indirectly, in the
manufacturing, selling, distributing, marketing or otherwise promoting in the
countries identified above RYO cigarette paper or RYO cigarette paper booklets
of a competitor without Bollore's consent, except for certain de minimis
acquisitions of debt or equity securities of such competitor and certain
activities with respect to an alternative supplier used by NAOC as permitted
under the Distribution Agreements.
 
     Each of the Distribution Agreements became effective on March 31, 1993.
Each of the U.S. Distribution Agreement and the Canada Distribution Agreement
was for an initial term of twenty years commencing from the effective date of
such agreement and will be renewed automatically for successive twenty year
terms unless sooner terminated in accordance with the provisions of such
agreement. The Other Countries Distribution Agreement was for an initial term of
ten years commencing from the effective date of such agreement and will be
renewed automatically for successive ten year terms unless sooner terminated in

accordance with the provisions of such agreement. Each of the Distribution
Agreements permits Bollore to terminate such agreement (i) if certain minimum
purchases (which were exceeded in 1996 by a factor of five and seven in the U.S.
and Canada, respectively; such minimum purchases are not applicable with respect
to the Other Countries Distribution Agreement until the last three years of the
initial term of such agreement) of RYO cigarette paper booklets have not been
made by the Company for resale in the jurisdiction covered by such agreement
within a calendar year, (ii) if the Company assigns such agreement without the
consent of Bollore (other than certain permissible assignments to wholly owned
subsidiaries of the Company), (iii) upon a change of control of the Company or
any parent of the Company without the consent of Bollore, (iv) upon certain
acquisitions of equity securities of the Company or any parent of the Company by
a competitor of NAOC or certain investments by significant stockholders of the
Company in a competitor of NAOC (see 'Risk Factors--Reliance on Suppliers') and
(v) certain material breaches, including NAOC's agreement not to promote,
directly or indirectly, RYO cigarette paper or RYO cigarette paper booklets of a
competitor. Additionally, each of the Canada Distribution Agreement and the
Other Countries Distribution Agreement is terminable by either NAOC or Bollore
upon the termination of the U.S. Distribution Agreement.
 
                                       67

<PAGE>
                                   MANAGEMENT
 
BOARD OF DIRECTORS AND EXECUTIVE OFFICERS
 
     The following table sets forth the name, position with the Company and age
of each member of the Board of Directors and each executive officer of the
Company. See '--Election of Directors.'
 
<TABLE>
<CAPTION>
NAME                               AGE    POSITION
- --------------------------------   ----   -------------------------------------------------------------------------
<S>                                <C>    <C>
Thomas F. Helms, Jr.............     56   President, Chief Executive Officer and Chairman of the Board
Jay Martin......................     63   Executive Vice President and Chief Operating Officer
Maurice R. Langston.............     68   Executive Vice President--Sales and Director
David I. Brunson................     46   Executive Vice President--Finance and Administration, Chief Financial
                                          Officer and Director
Alan R. Minsterketter...........     45   Senior Vice President--Purchasing, Distribution and Operations and
                                          Director
Clifford D. Ray.................     64   Vice President--Marketing
Christopher N. Kounnas..........     60   Vice President--Research and Development
Arnold Sheiffer.................     65   Director
Mark F. Secrest.................     33   Director
</TABLE>
 
     Thomas F. Helms, Jr. Thomas F. Helms, Jr. has been President, Chief
Executive Officer and Chairman of the Board of the Company since June 1997.
Since 1988, he has been President and Chief Executive Officer of National
Tobacco. Mr. Helms also served as President and Chief Executive Officer of
Culbro Corporation's smokeless tobacco division from 1983 until shortly prior to
its sale to American Maize-Products Company in March 1986. From 1979 to 1982,
Mr. Helms was General Manager of the Etherea Cosmetics and Designer Fragrances
Division of Revlon, Inc. Prior to that time, Mr. Helms was employed in marketing
and sales positions in various divisions of Revlon Consumer Products
Corporation.
 
     Jay Martin. Jay Martin has been Executive Vice President and Chief
Operating Officer of the Company since June 1997. Since January 1997 he has held
the same offices with National Tobacco and also served as a Director. From 1991
until December 1996 he was a consultant of National Tobacco. A former owner of a
tobacco and candy wholesale distributor (and customer of National Tobacco), Mr.
Martin has 40 years experience in the tobacco industry. Mr. Martin also served
for five years as a consultant to R.J. Reynolds Tobacco Co. ('RJR') in the area
of wholesale distribution.
 
     Maurice R. Langston. Maurice R. Langston has been Executive Vice
President--Sales and a Director of the Company since June 1997. Since April 1988
he has held the same office with National Tobacco. Mr. Langston, who has worked
in the smokeless tobacco industry for 46 years, was also a Vice President of
Sales of Culbro Corporation's smokeless tobacco division prior to its sale to
American Maize-Products Company in March 1986.
 

     David I. Brunson. David I. Brunson has been Executive Vice
President--Finance and Administration, Chief Financial Officer and a Director of
the Company since June 1997. He has held the same offices with National Tobacco
since April 1997. Prior to that, from November 1992 until April 1997, he was
employed as Managing Director at Societe Generale and established and was
President of Societe Generale Investment Corporation. From July 1979 until
November 1992, he was employed at The First National Bank of Chicago, lastly as
a Managing Director in the Investment Banking Division.
 
     Alan R. Minsterketter. Alan R. Minsterketter has been Senior Vice
President--Purchasing, Distribution and Operations of the Company since April
1997 and is a Director. He has held the same title with National Tobacco since
April 1997. From 1988 until April 1997, he was Vice President--Finance and Chief
Financial Officer of National Tobacco. Prior to that, Mr. Minsterketter held
various accounting-related positions with Lorillard.
 
     Clifford D. Ray. Clifford D. Ray has been Vice President--Marketing of the
Company since June 1997. Since 1989 he has held the same office with National
Tobacco. Prior to that time, Mr. Ray was the marketing manager for the BEECH-NUT
brands at Lorillard for eight years. Before joining Lorillard, he worked for
more than twenty years at major advertising agencies, managing accounts in the
tobacco, toiletries and household products areas.
 
     Christopher N. Kounnas. Christopher N. Kounnas has been Vice
President--Research and Development of the Company since June 1997. Since 1988
he has been Manager, Director, and lastly, Vice President--Research and
Development of National Tobacco. For three years prior to that time Mr. Kounnas
was Group Development
 
                                       68
<PAGE>
Director Research and Development with Brown and Williamson Tobacco Corporation
('Brown & Williamson'). Before joining Brown and Williamson, he was employed by
Philip Morris Companies Inc. for 18 years, during which time he held the
position of Senior Scientist and Research and Development Group Leader for ten
years.
 
     Arnold Sheiffer. Arnold Sheiffer is a Director of the Company. Since 1996
he has been a Director of National Tobacco. Mr. Scheiffer has been a Director of
Spanish Broadcasting System, Inc. since 1994 and a Managing Director of Shenkman
Capital Management, Inc. since 1995. From 1990 to 1994, he was President and
Chief Operating Officer of Katz Media Corp., and prior to that, Managing Partner
of A. Sheiffer and Company, Certified Public Accountants.
 
     Mark F. Secrest. Mark F. Secrest is a Director of the Company. Since 1996
he has been a Director of National Tobacco. Mr. Secrest has been a Vice
President--, and subsequently, Director--Investment Banking at UBS Securities
LLC since February 1995. From 1989 until 1995 Mr. Secrest was employed in the
Investment Banking Division of Kidder, Peabody & Co., Inc.
 
ELECTION OF DIRECTORS
 
     Pursuant to the terms of an Exchange and Stockholders' Agreement, dated as
of June 25, 1997, among the Company and certain of the stockholders of the

Company (the 'Stockholders' Agreement'), Mr. Helms has the ability to elect all
of the directors of the Company unless dividends are not paid in cash to the
holders of the Company's Senior Preferred Stock when such dividends are required
to be paid in cash, in which event such holders have the right to elect two
directors. Mr. Helms and Mr. Brunson have served as directors of the Company
since June 17, 1997 following the formation of the Company. The other four
members of the Board of Directors have served as directors since June 25, 1997,
the date the Acquisition was consummated. Each director is to serve until the
next annual meeting of shareholders (or written consent in lieu thereof) and
until his successor is elected and duly qualified.
 
EXECUTIVE COMPENSATION
 
     The following table sets forth information concerning the compensation paid
or accrued for the year ended December 31, 1996 for the Chief Executive Officer
and each of the four other most highly compensated executive officers of the
Company. Messrs. Helms, Langston, Ray, Minsterketter and Kounnas' compensation
was paid by National Tobacco.
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                                ANNUAL COMPENSATION       ALL OTHER
                                                                              -----------------------    COMPENSATION
NAME AND PRINCIPAL POSITION                                          YEAR     SALARY ($)    BONUS ($)        ($)
- -----------------------------------------------------------------   ------    ----------    ---------    ------------
<S>                                                                 <C>       <C>           <C>          <C>
Thomas F. Helms, Jr.,
  President and Chief Executive Officer..........................     1996     $ 297,462    $ 134,820      $ 50,274(1)
Maurice R. Langston,
  Executive Vice President--Sales................................     1996       167,974       38,802         5,504(2)
Clifford D. Ray,
  Vice President--Marketing......................................     1996       153,077       35,961        15,766(3)
Alan R. Minsterketter,
  Senior Vice President--Purchasing,
  Distribution and Operations....................................     1996       130,558       30,634         9,343(4)
Christopher N. Kounnas,
  Vice President--Research
  and Development................................................     1996       126,769        5,500            --
</TABLE>
 
- ------------------
(1) Includes insurance premiums of $41,738 paid by the Company with respect to
    term life insurance and contributions by the Company of $8,536 to defined
    contribution plans.
 
(2) Includes contributions by the Company of $5,504 to defined contribution
    plans.
 
(3) Includes insurance premiums of $7,635 paid by the Company with respect to
    term life insurance and contributions by the Company of $8,131 to defined
    contribution plans.
 

                                       69
<PAGE>
(4) Includes insurance premiums of $2,386 paid by the Company with respect to
    term life insurance and contributions by the Company of $6,957 to defined
    contribution plans.
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
     Thomas F. Helms, Jr. is the sole director of the Board of Directors of the
general partner of National Tobacco and as such performed the equivalent
function at a compensation committee. Mr. Helms's relationship with National
Tobacco and the Company is set forth under 'Management--Executive Officers and
Directors.' On April 26, 1988 and December 15, 1988, Mr. Helms borrowed $75,000
and $45,000, respectively, in connection with the purchase of a portion of his
membership interest in NTC Holdings, LLC, and executed a note payable to the
Company. The note bears interest in kind at a rate of 3% over the prime rate. As
of June 30, 1997 principal outstanding under this note was approximately
$240,000.
 
COMPENSATION OF DIRECTORS
 
     Directors who do not receive compensation as officers, employees or
consultants of the Company or any of its affiliates will be paid an annual
retainer fee of $25,000, plus reasonable out-of-pocket expenses.
 
EMPLOYMENT AND CONSULTING AGREEMENTS
 
THOMAS F. HELMS, JR.
 
     Thomas F. Helms, Jr., President and Chief Executive Officer of the Company,
has an employment agreement with the Company (the 'Helms Employment Agreement')
pursuant to which Mr. Helms will receive an annual base salary of $350,000 to be
reviewed annually, plus a bonus in accordance with the Company's existing bonus
plan. The Helms Employment Agreement provides for a three-year term, renewable
annually, and is terminable at will except with respect to severance. In
addition, Mr. Helms will receive various other benefits, including life
insurance and health, hospitalization, disability and pension benefits and other
perquisites. The Helms Employment Agreement includes a non-compete provision
extending twelve months following the termination of Mr. Helms's employment for
any period during which severance is paid to Mr. Helms. Mr. Helms is entitled to
twelve months' severance and a continuation of benefits following a termination
of his employment by the Company without cause, except that the bonus received
shall be only for the year in which the termination occurred and shall be
prorated.
 
DAVID I. BRUNSON
 
     David I. Brunson, Executive Vice President and Chief Financial Officer of
the Company, has an employment agreement with the Company (the 'Brunson
Employment Agreement') pursuant to which Mr. Brunson will receive an annual base
salary of $300,000 to be reviewed annually, plus a bonus in accordance with the
Company's existing bonus plan, such bonus to be not less than $50,000 in 1997.
The Brunson Employment Agreement provides for a two-year term, renewable
annually, and is terminable at will except with respect to severance. In

addition, Mr. Brunson will receive various other benefits, including life
insurance in an amount equal to $2 million and medical, disability, pension
benefits, club memberships, stock options and reimbursements of certain
expenses. The Brunson Employment Agreement includes a non-compete provision
extending twelve months following the termination of Mr. Brunson's employment
for any period during which severance is paid to Mr. Brunson. Mr. Brunson is
entitled to twelve months' severance and a continuation of benefits following a
termination of his employment by the Company without cause, except that the
bonus received shall be only for the year in which the termination occurred, and
shall be prorated. In connection with his employment, Mr. Brunson also has
reached an agreement with the Company pursuant to which he is entitled to
receive 30,928 options to purchase Common Stock of the Company. One third of
these options were vested as of the closing of the Acquisition and one third of
these options will vest on each of the first two anniversaries of the date of
his employment, April 23, 1997.
 
     In connection with his employment, Mr. Brunson has also reached an
agreement with Mr. Helms regarding payment of additional compensation. This
agreement provides for payment to Mr. Brunson upon the occurence of certain
events, provided he is either an employee at the time payment is due or has been
terminated other than for
 
                                       70
<PAGE>
cause no more than eighteen months prior to the time such payment is due. In the
event of a sale (a 'Sale') of substantially all of the outstanding equity or all
or substantially all of the assets of NTC Holding, LLC ('LLC') prior to a
Termination Event (as defined below), Mr. Helms has agreed to pay Mr. Brunson an
amount equal to 1.78% of the value of the common equity of the Company (subject
to dilution) less $445,000. A Termination Event is the earlier of a refinancing
of the Company's indebtedness (other than in connection with the acquisition of
NATC) or May 1, 2001. No payment will be required in the event of: (a) a prior
occurrence of an Adverse Condition (as defined in the operating agreement of
LLC);(b) a Sale in which Mr. Helms receives proceeds of less than $25 million;
or (c) a merger or consolidation of LLC in which management receives a
significant equity stake in the surviving company and Mr. Brunson receives
employment terms comparable to his present terms. In addition, if LLC is
recapitalized twice, the first recapitalization occuring after the NATC
transaction and prior to May 17, 2001, and the second recapitalization resulting
in payments to the equity holders of the Company of equal to or greater than $25
million, then Mr. Helms will increase Mr. Brunson's equity ownership in the
Company by 1%.
 
JAY MARTIN
 
     Jay Martin, Executive Vice President and Chief Operating Officer of the
Company, has an employment agreement with the Company (the 'Martin Employment
Agreement'), pursuant to which Mr. Martin will receive an annual base salary of
$200,000 plus a bonus in accordance with the Company's existing bonus plan, such
bonus to be not less than $40,000 per annum. The Martin Employment Agreement
provides for a one year term, renewable annually, is terminable at will except
with respect to severance. In addition, Mr. Martin will receive various other
benefits, including insurance, retirement and hospitalization benefits. The
Martin Employment Agreement also includes confidentiality and non-compete

provisions extending twelve months from and after the termination of Mr.
Martin's employment. Mr. Martin is entitled to severance in an amount equal to
his then current salary for the greater of the remaining term of the Martin
Employment Agreement or sixty days. Any bonus to be paid during the year of his
termination shall be computed on the basis of the Company's net income from the
beginning of the relevant fiscal year to the date of termination.
 
JACK AFRICK
 
     Jack Africk is a consultant of the Company. Beginning in 1996 and until the
consummation of the Acquisition, he was Chief Executive Officer of NATC. Prior
to that time, from 1993 to 1996 Mr. Africk was a consultant and Director of
NATC. Mr. Africk is the former Vice Chairman of UST. From 1979 until 1993, Mr.
Africk held various positions with UST, including Vice Chairman and Executive
Vice President, as well as positions with subsidiary organizations including
President of an international division, and President and Chief Executive
Officer of United States Tobacco Company. Mr. Africk entered into a consulting
agreement with the Company (the 'Africk Consulting Agreement'), pursuant to
which Mr. Africk will receive an annual consulting fee of $300,000 plus a
minimum bonus of $75,000 per annum in accordance with the Company's existing
bonus plan if certain financial targets are met. The Africk Consulting Agreement
provides for a one-year term and, thereafter, for successive one-year periods,
unless terminated by either party by notice at least 90 days prior to the end of
any such one-year term. The Africk Consulting Agreement includes a non-compete
provision for a period of five years following the termination of Mr. Africk's
retention. In addition, Mr. Africk will be reimbursed for certain expenses,
including a monthly car allowance of $1,000 and a monthly office allowance of
$900.
 
                                       71
<PAGE>
RETIREMENT PLAN
 
     The table below illustrates the approximate amounts of annual normal
retirement benefits payable under the Company's Retirement Plan (as defined
herein).
 
<TABLE>
<CAPTION>
                              ANNUAL BENEFITS AT RETIREMENT WITH
                                 YEARS OF CREDITED SERVICE(A)
   AVERAGE      --------------------------------------------------------------
COMPENSATION      10         15         20         25         30         35
- -------------   -------    -------    -------    -------    -------    -------
<S>             <C>        <C>        <C>        <C>        <C>        <C>
  $125,000      $15,000    $22,500    $30,000    $37,500    $45,000    $52,500
   150,000       18,000     27,000     36,000     45,000     54,000     63,000
   175,000       21,000     31,500     42,000     52,500     63,000     73,500
   200,000       24,000     36,000     48,000     60,000     72,000     84,000
   225,000       27,000     40,500     54,000     67,500     81,000     94,500
   250,000       30,000     45,000     60,000     75,000     90,000    105,000
   300,000       36,000     54,000     72,000     90,000    108,000    126,000
   400,000       48,000     72,000     96,000    120,000    144,000    168,000
   450,000       54,000     81,000    108,000    135,000    162,000    189,000

   500,000       60,000     90,000    120,000    150,000    180,000    210,000
</TABLE>
 
- ------------------
(a) Actual amounts paid under the Retirement Plan may be less than the amounts
    set forth on the table due to IRC limitations.
 
     The Company has a noncontributory, defined benefit retirement plan (the
'Retirement Plan'), which covers all full-time employees, including officers,
upon completing one year of service.
 
     A participant in the Retirement Plan becomes fully vested prior to normal
retirement at age 65 upon the completion of five years of service. Benefits are
also provided under the Retirement Plan in the event of early retirement at or
after age 55 and the completion of at least ten years of service (or special
early retirement after completion of 30 years of service) and in the event of
retirement for disability after completion of five years of service. The amount
of the contribution, payment or accrual with respect to a specified person is
not and cannot readily be separately or individually calculated by the actuaries
for the Retirement Plan. Benefits under the Retirement Plan are based upon
application of a formula to the specified average compensation and years of
credited service at normal retirement age. Compensation covered by the
Retirement Plan consists of the average annual salary during any five
consecutive calendar years in the last ten years of an employee's service which
affords the highest salary, or, if employed for less than five years, the
average annual salary for the years employed. The benefits are not subject to
any deduction for social security payments. Estimated credited years of service
under the Retirement Plan for the individuals named in the Summary Compensation
Table are as follows: Thomas F. Helms, Jr., 9 years; Maurice R. Langston, 9
years; Alan R. Minsterketter, 19 years; Clifford D. Ray, 15 years; and Chris D.
Kounnas, 9 years.
 
1997 SHARE INCENTIVE PLAN
 
     The Board of Directors of the Company has adopted, and the Company's
stockholders have approved, the North Atlantic Trading Company, Inc. 1997 Share
Incentive Plan (the 'Incentive Plan').
 
     The Incentive Plan is intended to provide incentives which will attract and
retain highly competent persons as key employees of the Company and its
subsidiaries, by providing them opportunities to acquire shares of stock or to
receive monetary payments based on the value of such shares pursuant to the
Benefits (as defined) described herein.
 
Awards
 
     The Company has granted options to purchase 30,928 shares of Common Stock
to David I. Brunson. One third of these options vested as of the closing of the
Acquisition and one third of these options will vest on each of the first two
anniversaries of the date of his employment, April 23, 1997.
 
                                       72
<PAGE>
Shares Available

 
     The Incentive Plan makes available for Benefits an aggregate amount of
61,856 shares of Common Stock (of which options to purchase 30,928 shares have
been granted as described above), subject to certain adjustments. Any shares of
Common Stock subject to a stock option or stock appreciation right which for any
reason is cancelled or terminated without having been exercised, and subject to
limited exceptions, any shares subject to stock awards, performance awards or
stock units which are forfeited, any shares subject to performance awards
settled in cash or any shares delivered to the Company as part of full payment
for the exercise of a stock option or stock appreciation right shall again be
available for Benefits under the Incentive Plan.
 
Administration
 
     The Incentive Plan provides for administration by a committee (the
'Administration Committee') appointed by the Board of Directors from among its
members. The Administration Committee is authorized, subject to the provisions
of the Incentive Plan, to establish such rules and regulations as it deems
necessary for the proper administration of the Incentive Plan and to make such
determinations and interpretations and to take such action in connection with
the Incentive Plan and any Benefits granted as it deems necessary or advisable.
Thus, among the Administration Committee's powers are the authority to select
officers and other key employees of the Company and its subsidiaries to receive
Benefits, and determine the form, amount and other terms and conditions of
Benefits. The Administration Committee also has the power to modify or waive
restrictions on Benefits, to amend Benefits and to grant extensions and
accelerations of Benefits.
 
Eligibility for Participation
 
     Key employees of the Company or any of its subsidiaries are eligible to
participate in the Incentive Plan. The selection of participants from eligible
key employees is within the discretion of the Administration Committee. All
employees are currently eligible to participate in the Incentive Plan.
 
Types of Benefits
 
     The Incentive Plan provides for the grant of any or all of the following
types of benefits: (1) stock options, including incentive stock options and
non-qualified stock options; (2) stock appreciation rights; (3) stock awards,
including restricted stock; (4) performance awards; and (5) stock units
(collectively, the 'Benefits'). Benefits may be granted singly, in combination,
or in tandem as determined by the Administration Committee. Stock awards,
performance awards and stock units may, as determined by the Administration
Committee in its discretion, constitute Performance-Based Awards, as described
below.
 
Stock Options
 
     Under the Incentive Plan, the Administration Committee may grant awards in
the form of options to purchase shares of Common Stock. Options may be either
incentive stock options, qualifying for special tax treatment, or non-qualified
stock options. The exercise price may be paid in cash or, in the discretion of
the Administration Committee, by the delivery of shares of Common Stock of the

Company then owned by the participant, by the withholding of shares of Common
Stock for which a stock option is exercisable, or by a combination of these
methods. In the discretion of the Administration Committee, payment may also be
made by delivering a properly executed exercise notice to the Company together
with a copy of irrevocable instructions to a broker to deliver promptly to the
Company the amount of sale or loan proceeds to pay the exercise price. The
Administration Committee may prescribe any other method of paying the exercise
price that it determines to be consistent with applicable law and the purpose of
the Incentive Plan. In determining which methods a participant may utilize to
pay the exercise price, the Administration Committee may consider such factors
as it determines are appropriate.
 
Stock Appreciation Rights (SARs)
 
     The Incentive Plan authorizes the Administration Committee to grant an SAR
either in tandem with a stock option or independent of a stock option. An SAR is
a right to receive a payment, in cash or Common Stock, equal to the excess of
(x) the fair market value, or other specified valuation (which shall not be
greater than the fair market value), of a specified number of shares of Common
Stock on the date the right is exercised over (y) the fair market value, or
other specified valuation (which shall not be less than fair market value), of
such shares of
 
                                       73
<PAGE>
Common Stock on the date the right is granted, all as determined by the
Administration Committee. Each SAR shall be subject to such terms and conditions
as the Administration Committee shall impose from time to time.
 
Stock Awards
 
     The Incentive Plan authorizes the Administration Committee to grant awards
in the form of restricted or unrestricted shares of Common Stock ('Stock
Awards'), which includes mandatory stock bonus incentive compensation and which
may constitute Performance-Based Awards. Such awards will be subject to such
terms, conditions, restrictions, and/or limitations, if any, as the
Administration Committee deems appropriate including, but not by way of
limitation, restrictions on transferability, continued employment and
performance goals established by the Administration Committee over a designated
period of time.
 
Performance Awards
 
     The Incentive Plan allows for the grant of performance awards which may
take the form of shares of Common Stock or stock units, or any combination
thereof and which may constitute Performance-Based Awards. Such awards will be
contingent upon the attainment over a period to be determined by the
Administration Committee of certain performance goals. The length of the
performance period, the performance goals to be achieved and the measure of
whether and to what degree such goals have been achieved will be determined by
the Administration Committee. Payment of earned performance awards will be made
in accordance with terms and conditions prescribed or authorized by the
Administration Committee. The participant may elect to defer, or the
Administration Committee may require the deferral of, the receipt of performance

awards upon such terms as the Administration Committee deems appropriate.
 
Stock Units
 
     The Administration Committee may, in its discretion, grant Stock Units to
participants, which may constitute Performance-Based Awards. A 'Stock Unit'
means a notational account representing one share of Common Stock. The
Administration Committee determines the criteria for the vesting of Stock Units
and whether a participant granted a Stock Unit shall be entitled to Dividend
Equivalent Rights (as defined in the Incentive Plan). Upon vesting of a Stock
Unit, unless the Administration Committee has determined to defer payment with
respect to such unit or a participant has elected to defer payment, shares of
Common Stock representing the Stock Units will be distributed to the participant
unless the Administration Committee, with the consent of the participant,
provides for the payment of the Stock Units in cash, or partly in cash and
partly in shares of Common Stock, equal to the value of the shares of Common
Stock which would otherwise be distributed to the participant.
 
Other Terms of Benefits
 
     The Incentive Plan provides that Benefits shall not be transferable other
than by will or the laws of descent and distribution. The Administration
Committee shall determine the treatment to be afforded to a participant in the
event of termination of employment for any reason including death, disability or
retirement. Notwithstanding the foregoing, other than with respect to incentive
stock options, the Administration Committee may permit the transferability of an
award by a participant to members of the participant's immediate family or
trusts for the benefit of such person or family partnerships.
 
     Upon the grant of any Benefit under the Incentive Plan, the Administration
Committee may, by way of an agreement with the participant, establish such other
terms, conditions, restrictions and/or limitations covering the grant of the
Benefit as are not inconsistent with the Incentive Plan. No Benefit shall be
granted under the Incentive Plan after the date which is ten (10) years after
the Closing. The Board of Directors reserves the right to amend, suspend or
terminate the Incentive Plan at any time, subject to the rights of participants
with respect to any outstanding Benefits.
 
     The Incentive Plan contains provisions for equitable adjustment of Benefits
in the event of a merger, consolidation, reorganization, recapitalization, stock
dividend, stock split, reverse stock split, split up, spinoff, combination of
shares, exchange of shares, dividend in kind or other like change in capital
structure or distribution (other than normal cash dividends) to stockholders of
the Company.
 
                                       74
<PAGE>
                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
 
     Jay Martin is the sole stockholder of J. Martin Associates, Inc., a firm
which provided consulting services to National Tobacco in 1996. In fiscal 1996
this corporation received a total of $65,433 in fees and expenses for consulting
services rendered to National Tobacco.
 

     UBS Securities LLC ('UBS') has served as a financial advisor to the Company
in connection with the Acquisition and related transactions. In connection
therewith, UBS entitled to a fee of $1.56 million and the reimbursement of
certain out-of-pocket expenses. Mr. Secrest, a Director--Investment Banking of
UBS, is a Director of the Company.
 
     On April 26, 1988 and December 15, 1988, Thomas F. Helms, Jr., President
and Chief Executive Officer of the Company, borrowed $75,000 and $45,000,
respectively in connection with the purchase of a portion of his membership
interests in NTC Holdings, LLC and executed a note payable to the Company. The
note bears interest in kind at a rate of 3% over the prime rate. As of June 30,
1997, principal outstanding under this note was approximately $240,000.
 
     On April 14, 1992, Clifford D. Ray, Vice President--Marketing of the
Company, borrowed $40,000 in connection with the purchase of a portion of his
membership interests in NTC Holdings, LLC and executed a note payable to the
Company. The note bears interest at a rate of 2% over the prime rate. As of June
30, 1997, principal and accrued interest outstanding under this note was
approximately $61,000.
 
                                       75

<PAGE>
                              RECENT TRANSACTIONS
 
     The Company was formed in connection with the Acquisition, a corporate
reorganization and the related financings, consisting principally of the Old
Notes Offering, the establishment of the New Senior Secured Facilities which
includes the Term Facility and the Revolver, and a concurrent offering of the
Units and certain related transactions as more fully described below (the
'Transactions'), all which occurred concurrently with the closing of the Old
Notes Offering on June 25, 1997 (the 'Closing'). The Old Notes Offering provided
funds, before expenses, of $155 million.
 
     Prior to the Acquisition, NTC Holding, LLC, a Delaware limited liability
company ('LLC'), was the sole limited partner of National Tobacco and the sole
stockholder of National Tobacco Finance Corporation (the 'GP'), which is the
sole general partner of National Tobacco. LLC entered into a Stock Purchase
Agreement with NATC Holding Company, Ltd. (the 'Seller'), dated April 17, 1997
(the 'Stock Purchase Agreement'), pursuant to which LLC agreed to acquire in the
Acquisition all of the outstanding capital stock of NATC Holdings USA, Inc.
('NATC'). As part of the Transactions, the membership interests in LLC were
acquired by the Company and LLC transferred all of its assets to the Company,
including the limited partnership interest in National Tobacco, all of the
capital stock of the GP and the right under the Stock Purchase Agreement to
purchase all of the capital stock of NATC. North Atlantic Operating Company,
Inc., a newly formed Delaware subsidiary of the Company ('NAOC'), acquired all
of the outstanding capital stock of NATC in the Acquisition. Immediately
following the Acquisition, NATC and a wholly owned subsidiary of NATC were
merged into NAOC.
 
     LLC had outstanding $20.0 million aggregate principal amount of 13.5%/16.5%
Subordinated Notes due May 17, 2003, preferred interests in LLC and certain
warrants to purchase membership interests in LLC pursuant to a Subordinated
Note, Warrant and Preferred Equity Purchase Agreement dated May 17, 1996 among
LLC and the purchasers named therein. Such notes, preferred interests and
warrants were acquired by the Company for aggregate consideration of $47.1
million. In addition, the Company acquired certain warrants to purchase
membership interests in LLC from Societe Generale Investment Corporation
('SGIC') for aggregate consideration of $4.0 million.
 
     Pursuant to the Stockholders' Agreement, the holders of all membership
interests in LLC, other than those holders whose interests were acquired as
described above, exchanged such membership interests for shares of Common Stock
of the Company (the 'Exchange').
 
     Aggregate consideration of approximately $153.6 million was paid by the
Company under the Stock Purchase Agreement (the 'Purchase Price'). The Purchase
Price was reduced by the amount of certain obligations of NATC (the 'NATC
Liabilities') that were paid by the Company on behalf of NATC, including (i) a
prepayment amount of $32 million to UST pursuant to an Amendment to the Asset
Purchase Agreement, dated as of November 25, 1992, among NATC, UST and the other
parties named therein, which satisfied and terminated the obligations of NATC to
make future royalty payments to UST thereunder, (ii) the payment in connection
with refinancing existing NATC debt under a term loan and a note purchase
agreement and (iii) the payment of $5 million to Bollore in consideration of its

consent to the change in control of NATC as a result of the Acquisition.
 
     The Stock Purchase Agreement contains certain representations and
warranties and limited rights of indemnification from the Seller, including an
indemnity for 60% of an adjustment proposed by the Internal Revenue Service
('IRS') of approximately $1,672,000 for 1993, 1994 and 1995, and 100% of any
losses which arise from such adjustments following the Closing. The Seller
intends to file an administrative appeal of the IRS's proposed adjustments.
 
     The Company effected the following refinancing transactions in connection
with the Acquisition: (i) the Old Notes Offering; (ii) the termination pursuant
to the terms of the Bank Credit Agreement (as defined) of the Credit and
Guaranty Agreement (the 'Old Credit Agreement'), dated May 17, 1996 among
National Tobacco as Borrower, LLC and GP as Guarantors, the lenders named
therein and Societe Generale, as Agent thereunder, and which was replaced by the
New Senior Secured Facilities, in an
 
                                       76
<PAGE>
aggregate principal amount of not greater than $110 million (see 'Description of
Other Indebtedness'); (iii) the elimination of an inventory financing facility
for National Tobacco's inventory requirements, in accordance with the terms of a
Second Amended and Restated Purchasing and Processing Agreement (the
'Amendment') between National Tobacco and Lancaster Leaf Tobacco Company of
Pennsylvania, Inc. ('Lancaster') dated as of May 17, 1996, pursuant to which
Lancaster will continue to purchase and process tobacco for National Tobacco and
to warehouse National Tobacco's tobacco inventory; and (iv) the Offering of
Units consisting of Senior PIK Preferred Stock and Warrants, the proceeds of
which were used toward the repurchase of certain subordinated notes, preferred
interests and warrants to acquire membership interests of LLC.
 
     The following chart summarizes the resulting organizational structure and
equity ownership immediately after the consummation of the Transactions.


                  North Atlantic Trading Company, Inc.
                             (the 'Company')
                                  /|\
                                /  |  \
                              /    |    \              
                            /      |      \            
                          /        |        \
             100% of    /          |          \        100% of 
        Capital Stock /            |            \      Capital Stock  
                    /              |              \     
    National Tobacco               |                 North Atlantic 
        Finance                    |              Operating Company, Inc.
       Corporation  \              |                     ('NATC')
                      \            |                 (operating company)
                        \          | 99% Limited
             1% General   \        | Partnership
             Partnership    \      |  Interest
             Interest         \    |
                               National Tobacco

                                Company, L.P.
                             ('National Tobacco')
                             (operating company)


 
                                       77
<PAGE>
                             PRINCIPAL STOCKHOLDERS
 
     The table below sets forth certain information regarding the beneficial
ownership of Common Stock by (i) each person or entity who beneficially owns
five percent or more of the Common Stock, (ii) each director and named executive
officer of the Company and (iii) all Directors and executive officers of the
Company as a group.
 
<TABLE>
<CAPTION>
                                                                                  PERCENT OWNED(A)
                                                                        -------------------------------------
                                                                        BEFORE EXERCISE      AFTER EXERCISE
BENEFICIAL OWNER                                  NUMBER OF SHARES        OF WARRANTS          OF WARRANTS
- ----------------------------------------------   -------------------    ----------------    -----------------
<S>                                              <C>                    <C>                 <C>
  Thomas F. Helms, Jr.(b)(c) .................         427,146                 80.1%               72.2%
     Helms Management Corp.
  Maurice R. Langston(b) .....................          47,138                  8.9                 8.0
     Langston Enterprises, Inc.
  Alan R. Minsterketter(b) ...................          27,613                  5.2                 4.7
     Alan M, Inc.
  Clifford D. Ray(b) .........................          17,728                  3.4                 3.0
     C.D. Ray, Inc.
  Mark F. Secrest(e) .........................          12,251                  2.3                 2.1
  Jay Martin(b) ..............................          12,137                  2.3                 2.1
     J. Martin Associates.....................
  David I. Brunson(d) ........................          10,309                  1.9                 1.7
  Arnold Sheiffer                                        8,725                  1.7                 1.5
  Chris Kounnas(b) ...........................           8,377                  1.6                 1.4
     CNK Enterprises, Inc.....................
  Herbert Morris(b) ..........................          37,900                  7.2                 6.4%
     Flowing Velvet Products, Inc.
     3 Points of View
     Warwick, New York 10990
DIRECTORS AND EXECUTIVE OFFICERS
  AS A GROUP (9 PERSONS)(C)(F) ...............         458,431                 85.1%               76.1%
</TABLE>
 
- ------------------
(a) The percentages assume, in the column entitled 'Before Exercise of
    Warrants,' that none of the outstanding warrants to purchase an aggregate of
    63,490 shares at an exercise price of $.01 per share is exercised and, in
    the column entitled 'After Exercise of Warrants,' that all of such warrants
    will be exercised.
 

(b) Reflects shares held by the corporation listed below the name of such
    natural person. Such natural person owns all of the issued and outstanding
    shares of capital stock of the corporation listed below the name of such
    natural person.
 
(c) Mr. Helms, through Helms Management Corp., owns 276,300 shares of voting
    Common Stock representing approximately 52.3% of the outstanding shares
    assuming that none of the outstanding warrants are exercised, or 46.7% of
    the outstanding shares assuming that all such warrants are exercised.
    Because of his ability to vote an additional 150,846 shares of Common Stock
    held by members of the Company's management in respect of the election of
    the Company's directors pursuant to the Shareholders' Agreement, he may be
    deemed to be the beneficial owner of such additional shares.
 
(d) Includes 10,309 shares subject to currently exercisable stock options.
 
(e) Reflects 10,000 shares held by Secrest Holdings, a general partnership of
    which Mr. Secrest is a general partner, and 2,251 shares held by Fish Group,
    LLC, a limited liability company of which Mr. Secrest is a member. Mr.
    Secrest has the power to vote all of such shares.
 
(f) Executive officers, as a group, beneficially own 437,455 shares and other
    members of management beneficially own 37,853 shares. Accordingly, members
    of management beneficially own a total of 437,455 shares, representing
    approximately 81.2% of the outstanding shares assuming that none of the
    outstanding warrants are exercised, or 72.7% of the outstanding shares
    assuming that all such warrants are exercised.
 
STOCKHOLDER AGREEMENT
 
     The Company and certain stockholders of the Company are parties to the
Stockholders' Agreement, setting forth among other things, the manner in which
directors of the Company are to be selected, See 'Management--Election of
Directors.' The Stockholders' Agreement also sets forth certain restrictions on
 
                                       78
<PAGE>
the transfer of shares of Common Stock by existing stockholders and on the
acquisition by existing stockholders of investments in competitors of Bollore.
In addition, the Stockholders' Agreement provides the existing stockholders with
certain 'tag-along' rights to participate ratably in sales of Common Stock to
third parties and requires existing stockholders to participate ratably in
certain sales of Common Stock to third parties. Subject to the terms of all
applicable debt agreements of the Company and its subsidiaries, including the
New Senior Secured Facilities, the Notes and the Indenture, the Stockholders'
Agreement provides that the Company may maintain insurance on the lives of the
members of its management officers and, in the event of the death of any such
person, for the mandatory repurchase by the Company of all of such person's
Common Stock at the fair market value thereof (which will be determined by an
independent investment banking firm if the parties cannot otherwise agree upon
such value) to the extent of available insurance proceeds, and the optional
repurchase of additional shares of such person's Common Stock at such fair
market value to the extent of available cash. Subject to the terms of all
applicable debt agreements of the Company and its subsidiaries, including the

New Senior Secured Facilities, the Notes and the Indenture as well as the
Certificate of Designation, the Company also has the right to repurchase the
shares of Common Stock held by members of management if their employment
terminates, in the event of certain bankruptcy proceedings relating to such
persons or upon an involuntary transfer of their shares by court order or
otherwise in each case at the fair market value of such shares.
 
                                       79

<PAGE>
                               THE EXCHANGE OFFER
 
PURPOSE AND EFFECT OF THE EXCHANGE OFFER
 
     The Old Notes were originally sold by the Company on June 25, 1997, to the
Initial Purchasers pursuant to the Note Purchase Agreement. The Units, which
were, in part, comprised of the Old Preferred Stock, were sold by the Company on
June 25, 1997, to NatWest Capital Markets Limited ('NatWest'), as the initial
purchaser of the Units, pursuant to the Units Purchase Agreement (the Units
Purchase Agreement and the Notes Purchase Agreement being referred to
collectively as the 'Purchase Agreements'). The Initial Purchasers and NatWest
subsequently resold the Old Notes and the Old Preferred Stock, as the case may
be, to qualified institutional buyers pursuant to Rule 144A under the Securities
Act, or institutional 'accredited investors' (as defined in Rule 501(a) (1),
(2), (3) or (7) of Regulation D under the Securities Act) or outside the United
States in compliance with Regulation S under the Securities Act. Pursuant to the
Purchase Agreements, the Company entered into the Registration Rights
Agreements, pursuant to which the Company has agreed, for the benefit of the
holders of the Unregistered Securities, at the Company's cost, to use its best
efforts to (i) file a registration statement with the Commission within 30 days
after the date of the original issue (the 'Issue Date') of the Unregistered
Securities (such date of filing, the 'Filing Date') with respect to the Exchange
Offer for the Exchange Securities, and (ii) cause the registration statement to
be declared effective under the Securities Act within 90 days after the Filing
Date. Upon the registration statement being declared effective, the Company will
offer the Exchange Securities in exchange for the Unregistered Securities. The
Company will keep the Exchange Offer open for no less than 30 business days (or
longer if required by applicable law) after the date on which notice of the
Exchange Offer is mailed to the holders of the Unregistered Securities.
 
     For each Old Note or share of Old Preferred Stock properly tendered and
accepted pursuant to the Exchange Offer, the holder of such Unregistered
Security will receive a New Note having a principal amount equal to that of the
Old Note tendered or one share of New Preferred Stock, as the case may be.
Interest on each New Note and dividends on each share of New Preferred Stock
will accrue or accumulate from the last respective interest or dividend payment
date on which interest or dividends were paid on the Unregistered Security
tendered in exchange therefor or, if no interest or dividends have been paid on
such Unregistered Security, from the Issue Date.
 
     Each holder of the Unregistered Securities who wishes to exchange the
Unregistered Securities for Exchange Securities in the Exchange Offer will be
required to represent in the Letter of Transmittal that (i) it is not an
affiliate of the Company or Guarantors, (ii) the Exchange Securities to be
received by it were acquired in the ordinary course of its business and (iii) at
the time of commencement of the Exchange Offer, it has no arrangement with any
person to participate in the distribution (within the meaning of the Securities
Act) of the Exchange Securities.
 
     In the event that (i) applicable law or interpretations of the staff of the
Commission do not permit the Company to effect the Exchange Offer, (ii) in
certain circumstances, NatWest or an Initial Purchaser so requests, (iii) any
holder of the Unregistered Securities (other than NatWest or the Initial

Purchaser) is not eligible to participate in the Exchange Offer, (iv) for any
reason the Exchange Offer is not consummated within 120 days after the Filing
Date, or (v) in the case of the Old Notes, holders of not less than a majority
in aggregate principal of the Old Notes reasonably determine that their
interests would be material adversely affected by the consummation of the
Exchange Offer, the Company will at its cost, (a) as promptly as reasonably
practicable, file a shelf registration statement covering resales of the
Unregistered Securities (a 'Shelf Registration Statement'), (b) use its best
efforts to cause such Shelf Registration Statement to be declared effective
under the Securities Act by the 165th day after the Issue Date (or one year from
the date the Shelf Registration Statement was declared effective if such Shelf
Registration Statement was filed pursuant to clause (ii), above) and (c) use its
best efforts to keep effective such Shelf Registration Statement until the
earlier of three years after the Issue Date and such time as all of the
applicable Registered Securities have been sold thereunder or when all of the
Unregistered Securities become eligible for resale pursuant to Rule 144 under
the Securities Act without volume restriction). See '--Resale of the Exchange
Securities'. The Company will, in the event of the filing of a Shelf
Registration Statement, provide to each holder of the Registered Securities
copies of the prospectus which is a part of such Shelf Registration
 
                                       80
<PAGE>
Statement. A holder that sells its Registered Securities pursuant to a Shelf
Registration Statement generally will be required to be named as a selling
securityholder in the related prospectus and to deliver a prospectus to
purchasers, will be subject to certain of the civil liability provisions under
the Securities Act in connection with such sales and will be bound by the
provisions of the Registration Rights Agreements which are applicable to such
holder (including certain indemnification obligations).
 
     If the Company fails to comply with the above provisions or if such Shelf
Registration Statement fails to become effective, then, as liquidated damages,
additional interest or dividends (the 'Additional Amount'), as applicable, shall
become payable with respect to the Exchange Securities as follows:
 
     (i) if the registration statement for the Exchange Offer or the Shelf
Registration Statement is not filed within 30 days following the Issue Date, the
Additional Amount shall accrue on the Unregistered Securities over and above the
stated interest or dividend percentage at a rate of 0.50% per annum for the
first 60 days commencing on the 31st day after the Issue Date, such Additional
Amount increasing by an additional 0.50% per annum at the beginning of each
subsequent 30-day period;
 
     (ii) if the registration statement for the Exchange Offer or the Shelf
Registration Statement is not declared effective within 90 days following the
Filing Date, an Additional Amount shall accrue on the Unregistered Securities
over and above the stated interest or dividend percentage at a rate of 0.50% per
annum for the first 30 days commencing on the 91st day after the Filing Date,
such Additional Amount increasing by an additional 0.50% per annum at the
beginning of each subsequent 30-day period; or
 
     (iii) if (A) the Company has not exchanged all Unregistered Securities
validly tendered in accordance with the terms of the Exchange Offer on or prior

to 120 days after the Filing Date or (B) the registration statement for the
Exchange Offer ceases to be effective at any time prior to the time that the
Exchange Offer is consummated or (C) if applicable, the Shelf Registration
Statement has been declared effective and such Shelf Registration Statement
ceases to be effective at any time prior to the third anniversary of the Issue
Date (unless all the Registered Securities have been sold thereunder or as
otherwise provided herein), then the Additional Amount shall accrue on the
Unregistered Securities over and above the stated interest or dividend
percentage of 0.50% per annum for the first 30 days commencing on (x) the 121st
day after the Filing Date with respect to the Notes validly tendered and not
exchanged by the Company, in the case of (A) above, or (y) the day of the
registration statement for the Exchange Offer ceases to be effective or usable
for its intended purpose in the case of (B) above, or (z) the day the Shelf
Registration Statement ceases to be effective in the case of (C) above, the rate
of such Additional Amount increasing by an additional 0.50% per annum at the
beginning of each subsequent 30-day period;
 
provided, however, that the Additional Amount payable on the Unregistered
Securities may not exceed in the aggregate 2.0% per annum; and provided further,
that (1) upon the filing of the registration statement for the Exchange offer of
the Shelf Registration Statement (in the case of clause (i) above), (2) upon the
effectiveness of such registration statement for the Exchange Offer or the Shelf
Registration Statement (in the case of (ii) above), or (3) upon the exchange of
Exchange Securities for all Unregistered Securities tendered (in the case of
clause (iii) (A) above), or upon the effectiveness of the registration statement
which had ceased to remain effective in the case of clause (iii) (B) above, or
upon the effectiveness of the Shelf Registration Statement which had ceased to
remain effective (in the case of clause (iii) (C) above), the Additional Amount
accruing on the Unregistered Securities as a result of such clause (or the
relevant subclause thereof), as the case may be, shall cease to accrue.
 
     Any Additional Amount due pursuant to clauses (i), (ii) or (iii) above will
be payable in cash, on the same original interest or dividend payment dates, as
the case may be, as interest or dividends on the Unregistered Securities. The
aggregate Additional Amount will be determined by multiplying the applicable
rate of such Additional Amount by the principal amount or liquidation value, as
the case may be, of the Unregistered Securities multiplied by a fraction, the
numerator of which is the number of days such Additional Amount was applicable
during such period (determined on the basis of a 360-day year comprised of
twelve 30-day months), and the denominator of which is 360.
 
     The summary herein of certain provisions of the Registration Rights
Agreements does not purport to be complete and is subject to, and is qualified
in its entirety by, all the provisions of the Registration Rights Agreements, a
copies of which will be available upon request to the Company.
 
                                       81
<PAGE>
     Following the consummation of the Exchange Offer, holders of the
Unregistered Securities who were eligible to participate in the Exchange Offer
but who did not tender their Unregistered Securities will not have any further
registration rights and such Unregistered Securities will continue to be subject
to certain restrictions on transfer. Accordingly, the liquidity of the market
for such Unregistered Securities could be adversely affected.

 
TERMS OF THE EXCHANGE OFFER
 
     Upon the terms and subject to the conditions set forth in this Prospectus
and in the Letter of Transmittal, the Company will accept any and all
Unregistered Securities validly tendered and not withdrawn prior to 5:00 p.m.,
New York City time, on the Expiration Date. The Company will issue $1,000
principal amount of New Notes in exchange for each $1,000 principal amount of
outstanding Old Notes accepted in the Exchange Offer. Tendered and accepted
shares of Old Preferred Stock will be exchanged for New Preferred Stock on a
one-for-one basis. Holders may tender some or all of their Unregistered
Securities pursuant to the Exchange Offer. However, Old Notes may be tendered
only in integral multiples of $1,000.
 
     The form and terms of the Exchange Securities are the same as the form and
terms of the Unregistered Securities except (i) the New Notes bear a Series B
designation and a different CUSIP Number from the Old Notes, (ii) the New
Preferred Stock Certificates bear a Series Exchange Payment-In-Kind designation
and a different CUSIP Number from the Old Notes, (iii) the Exchange Securities
have been registered under the Securities Act and hence will not bear legends
restricting the transfer thereof. The New Notes will evidence the same debt as
the Notes and will be entitled to the benefits of the Indenture.
 
     As of the date of this Prospectus $155,000,000 aggregate principal amount
of Old Notes are outstanding and 1,360,000 shares of Old Preferred Stock are
outstanding. The Company has fixed the close of business                , 1997
as the record date for the Exchange Offer for purposes of determining the person
to whom this Prospectus and the Letter of Transmittal will be mailed initially.
 
     Holders of the Unregistered Securities do not have any appraisal or
dissenters' rights under the General Corporation Law of Delaware, the Indenture
or the Certificate of Designation in connection with the Exchange Offer. The
Company intends to conduct the Exchange Offer in accordance with the applicable
requirements of the Exchange Act and the rules and regulations of the Commission
thereunder.
 
     The Company shall be deemed to have accepted validly tendered Unregistered
Securities when, as and if the Company has given oral or written notice thereof
to the Exchange Agent. The Exchange Agent will act as agent for the tendering
holders for the purpose of receiving the Exchange Securities from the Company.
 
     If any tendered Unregistered Securities are not accepted for exchange
because of an invalid tender, the occurrence of certain other events set forth
herein or otherwise, the certificates for any such unaccepted Unregistered
Securities will be returned, without expense, to the tendering holder thereof as
promptly as practicable after the Expiration Date.
 
     Holders who tender Unregistered Securities in the Exchange Offer will not
be required to pay brokerage commissions or fees or, subject to the instructions
of the Letter of Transmittal, transfer taxes with respect to the exchange of
Unregistered Securities pursuant to the Exchange Offer. The Company will pay all
charges and expenses, other than the transfer taxes in certain circumstances, in
connection with the Exchange Offer. See '--Fees and Expenses.'

EXPIRATION DATE; EXTENSIONS; AMENDMENTS
 
     The term 'Expiration Date' shall mean 5:00 p.m., New York City time, on
               , 1997, unless the Company, in its sole discretion, extends the
Exchange Offer, in which case the term 'Expiration Date' shall mean the latest
date and time to which the Exchange Offer is extended.
 
     In order to extend the Exchange Offer, the Company will notify the Exchange
Agent of any extension by oral or written notice and will mail to the registered
holders an announcement thereof, each prior to 9:00 a.m., New York City time, on
the next business day after the previously scheduled expiration date.
 
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<PAGE>
     The Company reserves the right, in its sole discretion, (i) to delay
accepting any Unregistered Securities, to extend the Exchange Offer or to
terminate the Exchange Offer if any of the conditions set forth below under
'--Conditions' shall not have been satisfied, by giving oral or written notice
of such delay, extension or termination to the Exchange Agent or (ii) to amend
the terms of the Exchange Offer in any manner. Any such delay in acceptance,
extension, termination or amendment will be followed as promptly as practicable
by oral or written notice thereof to the registered holders.
 
PROCEDURES FOR TENDERING
 
     The tender of Unregistered Securities pursuant to any of the procedures set
forth in this Prospectus and in the Letter of Transmittal will constitute a
binding agreement between the Tendering Holder and the Company in accordance
with the terms and subject to the conditions set forth herein and in the Letter
of Transmittal. The tender of Unregistered Securities will constitute an
agreement to deliver good and marketable title to all tendered Unregistered
Securities prior to the Expiration Date free and clear of all liens, charges,
claims, encumbrances, interests and restrictions of any kind.
 
     EXCEPT AS PROVIDED IN '--GUARANTEED DELIVERY PROCEDURES,' UNLESS THE
UNREGISTERED SECURITIES BEING TENDERED ARE DEPOSITED BY THE HOLDER WITH THE
EXCHANGE AGENT PRIOR TO THE EXPIRATION DATE (ACCOMPANIED BY A PROPERLY COMPLETED
AND DULY EXECUTED LETTER OF TRANSMITTAL), THE COMPANY MAY, AT ITS OPTION, REJECT
SUCH TENDER. ISSUANCE OF EXCHANGE SECURITIES WILL BE MADE ONLY AGAINST DEPOSIT
OF TENDERED UNREGISTERED SECURITIES AND DELIVERY OF ALL OTHER REQUIRED
DOCUMENTS. NOTWITHSTANDING THE FOREGOING, DTC PARTICIPANTS TENDERING THROUGH
ATOP WILL BE DEEMED TO HAVE MADE VALID DELIVERY WHERE THE EXCHANGE AGENT
RECEIVES AN AGENT'S MESSAGE (DEFINED BELOW) PRIOR TO THE EXPIRATION DATE.
 
     Accordingly, to properly tender Unregistered Securities, the following
procedures must be followed:
 
     Unregistered Securities held through DTC.  Each Beneficial Owner holding
Unregistered Securities through a DTC Participant must instruct such DTC
Participant to cause its Unregistered Securities to be tendered in accordance
with the procedures set forth in this Prospectus.
 
     Pursuant to an authorization given by DTC to the DTC Participants, each
DTC Participant holding Unregistered Securities through DTC must (i)

electronically transmit its acceptance through ATOP, and DTC will then edit and
verify the acceptance, execute a book-entry delivery to the Exchange Agent's
account at DTC and send an Agent's Message to the Exchange Agent for its
acceptance, or (ii) comply with the guaranteed delivery procedures set forth
below and in the Notice of Guaranteed Delivery. See '--Guaranteed Delivery
Procedures.'
 
     The Exchange Agent will (promptly after the date of this Prospectus)
establish accounts at DTC for purposes of the Exchange Offer with respect to
Unregistered Securities held through DTC, and any financial institution that is
a DTC Participant may make book-entry delivery of interests in Unregistered
Securities into the Exchange Agent's account through ATOP. However, although
delivery of interests in the Unregistered Securities may be effected through
book-entry transfer into the Exchange Agent's account through ATOP, an Agent's
Message in connection with such book-entry transfer, and any other required
documents, must be, in any case, transmitted to and received by the Exchange
Agent at its address set forth under '--Exchange Agent,' or the guaranteed
delivery procedures set forth below must be complied with, in each case, prior
to the Expiration Date. Delivery of documents to DTC does not constitute
delivery to the Exchange Agent. The confirmation of a book-entry transfer into
the Exchange Agent's account at DTC as described above is referred to herein as
a 'Book-Entry Confirmation.'
 
     The term 'Agent's Message' means a message transmitted by DTC to, and
received by, the Exchange Agent and forming a part of the Book-Entry
Confirmation, which states that DTC has received an express acknowledgment from
each DTC Participant tendering through ATOP that such DTC Participants have
received a Letter of Transmittal and agree to be bound by the terms of the
Letter of Transmittal and that the Company may enforce such agreement against
such DTC Participants.
 
     Cede & Co., as the Holder of the global certificates representing the Old
Notes and the Old Preferred Stock (each a 'Global Security,' or together, the
'Global Securities'), will tender a portion of each of the Global Securities
equal to the aggregate principal amount due at the stated maturity or number of
shares for which instructions to tender are given by DTC Participants.
 
                                       83
<PAGE>
     Unregistered Securities held by Holders.  Each Holder must (i) complete and
sign and mail or deliver the accompanying Letter of Transmittal, and any other
documents required by the Letter of Transmittal, together with certificate(s)
representing all tendered Unregistered Securities, to the Exchange Agent at its
address set forth under '--Exchange Agent,' or (ii) comply with the guaranteed
delivery procedures set forth below and in the Notice of Guaranteed Delivery.
See '--Guaranteed Delivery Procedures.'
 
     All signatures on a Letter of Transmittal must be guaranteed by any member
firm of a registered national securities exchange or of the National Association
of Securities Dealers, Inc., a commercial bank or trust company having an office
or correspondent in the United States or an 'eligible guarantor' institution
within the meaning of Rule 17Ad-15 under the Exchange Act (each an 'Eligible
Institution'); provided, however, that signatures on a Letter of Transmittal
need not be guaranteed if such Existing Notes are tendered for the account of an

Eligible Institution including (as such terms are defined in Rule 17Ad-15): (i)
a bank; (ii) a broker, dealer, municipal securities dealer, municipal securities
broker, government securities dealer or government securities broker; (iii) a
credit union; (iv) a national securities exchange, registered securities
association or clearing agency; or (v) a savings institution that is a
participant in a Securities Transfer Association recognized program.
 
     If a Letter of Transmittal or any Unregistered Security is signed by a
trustee, executor, administrator, guardian, attorney-in-fact, agent, officer of
a corporation or other person acting in a fiduciary or representative capacity,
such person must so indicate when signing, and proper evidence satisfactory to
the Company of the authority of such person so to act must be submitted.
 
     Holders should indicate in the applicable box in the Letter of Transmittal
the name and address to which substitute certificates evidencing Unregistered
Securities for amounts not tendered are to be issued or sent, if different from
the name and address of the person signing the Letter of Transmittal. In the
case of issuance in a different name, the employer identification or social
security number of the person named must also be indicated. If no instructions
are given, such Unregistered Securities not tendered, as the case may be, will
be returned to the person signing the Letter of Transmittal.
 
     By tendering, each Holder and each DTC Participant will make to the Company
the representations set forth in the third paragraph under the heading
'--Purpose and Effect of the Exchange Offer.'
 
        ---------------------------------------------------------------
 
     No alternative, conditional, irregular or contingent tenders will be
accepted (unless waived). By executing a Letter of Transmittal or transmitting
an acceptance through ATOP, as the case may be, each Tendering Holder waives any
right to receive any notice of the acceptance for purchase of its Unregistered
Securities.
 
     All questions as to the validity, form, eligibility (including time of
receipt) and acceptance of tendered Unregistered Securities will be resolved by
the Company, whose determination will be final and binding. The Company reserves
the absolute right to reject any or all tenders that are not in proper form or
the acceptance of which may, in the opinion of counsel for the Company, be
unlawful. The Company also reserves the absolute right to waive any condition to
the Exchange Offer and any irregularities or conditions of tender as to
particular Unregistered Securities. The Company's interpretation of the terms
and conditions of the Exchange Offer (including the instructions in the Letter
of Transmittal) will be final and binding. Unless waived, any irregularities in
connection with tenders must be cured within such time as the Company shall
determine. The Company and the Exchange Agent shall not be under any duty to
give notification of defects in such tenders and shall not incur liabilities for
failure to give such notification. Tenders of Unregistered Securities will not
be deemed to have been made until such irregularities have been cured or waived.
Any Unregistered Securities received by the Exchange Agent that are not properly
tendered and as to which the irregularities have not been cured or waived will
be returned by the Exchange Agent to the tendering Holder, unless otherwise
provided in the Letter of Transmittal, as soon as practicable following the
Expiration Date.

 
     LETTERS OF TRANSMITTAL AND UNREGISTERED SECURITIES MUST BE SENT ONLY TO THE
EXCHANGE AGENT. DO NOT SEND LETTERS OF TRANSMITTAL OR UNREGISTERED SECURITIES TO
THE COMPANY OR DTC.
 
                                       84
<PAGE>
     The method of delivery of Unregistered Securities and Letters of
Transmittal, any required signature guaranties and all other required documents,
including delivery through DTC and any acceptance through ATOP, is at the
election and risk of the persons tendering and delivering acceptances or Letters
of Transmittal and, except as otherwise provided in the applicable Letter of
Transmittal, delivery will be deemed made only when actually received by the
Exchange Agent. If delivery is by mail, it is suggested that the Holder use
properly insured, registered mail with return receipt requested, and that the
mailing be made sufficiently in advance of the Expiration Date to permit
delivery to the Exchange Agent prior to the Expiration Date.
 
GUARANTEED DELIVERY PROCEDURES
 
     Unregistered Securities held through DTC.  DTC Participants holding
Unregistered Securities through DTC who wish to cause their Unregistered
Securities to be tendered, but who cannot transmit their acceptances through
ATOP prior to the Expiration Date, may cause a tender to be effected if:
 
          (a) guaranteed delivery is made by or through an Eligible Institution;
 
          (b) prior to the Expiration Date, the Exchange Agent receives from
     such Eligible Institution a properly completed and duly executed Notice of
     Guaranteed Delivery (by mail, hand delivery, facsimile transmission or
     overnight courier) substantially in the form provided by the Company
     herewith; and
 
          (c) Book-Entry Confirmation and an Agent's Message in connection
     therewith (as described above) are received by the Exchange Agent within
     three NYSE trading days after the date of the execution of the Notice of
     Guaranteed Delivery.
 
     Unregistered Securities Held by Holders.  Holders who wish to tender their
Unregistered Securities and (i) whose are not immediately available, (ii) who
cannot deliver their Unregistered Securities, the Letter of Transmittal or any
other required documents to the Exchange Agent or (iii) who cannot complete the
procedures for book-entry transfer, prior to the Expiration Date, may effect a
tender if:
 
     (a) the tender is made through an Eligible Institution;
 
     (b) prior to 5:00 p.m., New York City time on the Expiration Date, the
         Exchange Agent receives from such Eligible Institution a properly
         completed and duly executed Notice of Guaranteed Delivery (by facsimile
         transmission, mail or hand delivery) setting forth the name and address
         of the holder, the certificate number(s) of such Unregistered
         Securities and the principal amount of Unregistered Securities
         tendered, stating that the tender is being made thereby and

         guaranteeing that, within three New York Stock Exchange trading days
         after the Expiration Date, the Letter of Transmittal (or facsimile
         thereof) together with the certificate(s) representing the Unregistered
         Securities (or a confirmation of book-entry transfer of such
         Unregistered Securities into the Exchange Agent's account at the
         Book-Entry Transfer Facility), and any other documents required by the
         Letter of Transmittal will be deposited by the Eligible Institution
         with the Exchange Agent; and
 
     (c) such properly completed and executed Letter of Transmittal (or
         facsimile thereof), as well as the certificate(s) representing all
         tendered Unregistered Securities in proper form for transfer (or a
         confirmation or book-entry transfer of such Unregistered Securities
         into the Exchange Agent's account at the Book-Entry Transfer Facility),
         and all other documents required by the Letter of transmittal are
         received by the Exchange Agent upon three New York Stock Exchange
         trading days after the Expiration Date.
 
     Upon request to the Exchange Agent, a Notice of Guaranteed Delivery will be
sent to holders who wish to tender their Unregistered Securities according to
the guaranteed delivery procedures set forth above.
 
WITHDRAWAL OF TENDERS
 
     Except as otherwise provided herein, tenders of Unregistered Securities may
be withdrawn at any time prior to 5:00 p.m., New York City time, on the
Expiration Date.
 
     Unregistered Securities held through DTC.  DTC Participants holding
Unregistered Securities who have transmitted their acceptances through ATOP may,
prior to 5:00 p.m., New York City time, on the
 
                                       85
<PAGE>
Expiration Date, withdraw the instruction given thereby by delivering to the
Exchange Agent, at its address set forth under '--Exchange Agent,' a written,
telegraphic or facsimile notice of withdrawal of such instruction. Such notice
of withdrawal must contain the name and number of the DTC Participant, the
principal amount due at the stated maturity or number of shares of the
Unregistered Securities to which such withdrawal related and the signature of
the DTC Participant. Withdrawal of such an instruction will be effective upon
receipt of such written notice of withdrawal by the Exchange Agent.
 
     Unregistered Securities held by Holders. Holders may withdraw a tender of
Unregistered Securities in the Exchange Offer, by a telegram, telex, letter or
facsimile transmission notice of withdrawal received by the Exchange Agent at
its address set forth herein prior to 5:00 p.m., New York City time, on the
Expiration Date. Any such notice of withdrawal must (i) specify the name of the
person having deposited the Unregistered Securities to be withdrawn (the
'Depositor'), (ii) identify the Unregistered Securities to be withdrawn
(including the certificate number(s) any principal amount of such Unregistered
Securities, or, in the case of Unregistered Securities transferred by book-entry
transfer, the name and number of the account at the Book-Entry Transfer Facility
to be credited), (iii) be signed by the holder in the same manner as the

original signature on the Letter of Transmittal by which such Unregistered
Securities were tendered (including any required signature guarantees) or be
accompanied by documents of transfer sufficient to have the Trustee with respect
to the Unregistered Securities register the transfer of such Unregistered
Securities into the name of the person withdrawing the tender and (iv) specify
the name in which any such Unregistered Securities are to be registered, if
different from that of the Depositor. All questions as to the validity, form and
eligibility (including time of receipt) of such notices will be determined by
the Company, whose determination shall be final and binding on all parties. Any
Unregistered Securities so withdrawn will be deemed not to have been validly
tendered for purposes of the Exchange Offer and no Exchange Securities will be
issued with respect thereto unless the Unregistered Securities so withdrawn are
validly retendered. Any Unregistered Securities which have been tendered but
which are not accepted for exchange will be returned to the holder thereof
without cost to such holder as soon as practicable after withdrawal, rejection
of tender or termination of the Exchange Offer. Properly withdrawn Unregistered
Securities may be retendered by following one of the procedures described above
under '--Procedures for Tendering' at any time prior to the Expiration Date.
 
     All signatures on a notice of withdrawal must be guaranteed by an Eligible
Institution; provided, however, that signatures on the notice of withdrawal need
not be guaranteed if the Unregistered Securities being withdrawn are held for
the account of an Eligible Institution.
 
     A withdrawal of an instruction or a withdrawal of a tender must be executed
by a DTC Participant or a Holder, as the case may be, in the same manner as the
person's name appears on its transmission through ATOP or Letter of Transmittal,
as the case may be, to which such withdrawal relates. If a notice of withdrawal
is signed by a trustee, partner, executor, administrator, guardian,
attorney-in-fact, agent, officer of a corporation or other person acting in a
fiduciary or representative capacity, such person must so indicate when signing
and must submit with the revocation appropriate evidence of authority to execute
the notice of withdrawal. A DTC Participant or a Holder may withdraw an
instruction or a tender, as the case may be, only if such withdrawal complies
with the provisions of this Prospectus.
 
     A withdrawal of a tender of Unregistered Securities by a DTC Participant or
a Holder, as the case may be, may be rescinded only by a new transmission of an
acceptance through ATOP or execution and delivery of a new Letter of
Transmittal, as the case may be, in accordance with the procedures described
herein.
 
CONDITIONS
 
     Notwithstanding any other term of the Exchange Offer, the Company shall not
be required to accept for exchange, or exchange securities for, any Unregistered
Securities, and may terminate or amend the Exchange Offer as provided herein
before the acceptance of such Unregistered Securities, if:
 
          (a) any action or proceeding is instituted or threatened in any court
     or by or before any governmental agency with respect to the Exchange Offer
     which, in the sole judgment of the Company, might materially impair the
     ability of the Company to proceed with the Exchange Offer or any material
     adverse development has occurred in any existing action or proceeding with

     respect to the Company or any of the subsidiaries; or
 
                                       86
<PAGE>
          (b) any law, statute, rule, regulation or interpretation by the staff
     of the Commission is proposed, adopted or enacted, which, in the sole
     judgment of the company, might materially impair the ability of the Company
     to proceed with the Exchange Offer or materially impair the contemplated
     benefits of the Exchange Offer to the Company; or
 
          (c) any governmental approval has not been obtained, which approval
     the Company shall, in its sole discretion, deem necessary for the
     consummation of the Exchange Offer as contemplated hereby.
 
     If the Company determines in its sole discretion that any of the conditions
are not satisfied, the Company may (i) refuse to accept any Unregistered
Securities and return all tendered Unregistered Securities to the tendering
holders, (ii) extend the Exchange Offer and retain all Unregistered Securities
tendered prior to the expiration of the Exchange Offer, subject, however, to the
rights of holders to withdraw such Unregistered Securities (see '--Withdrawal of
Tenders') or (iii) waive such unsatisfied conditions with respect to the
Exchange Offer and accept all properly tendered Unregistered Securities which
have not been withdrawn.
 
EXCHANGE AGENT
 
     United States Trust Company of New York has been appointed as Exchange
Agent for the Exchange Offer. Questions and requests for assistance, requests
for additional copies of this Prospectus or of the Letter of Transmittal and
requests for Notice of Guaranteed Delivery should be directed to the Exchange
Agent addressed as follows:
 
       United States Trust Company of New York
        Attention: Corporate Trust Department
        770 Broadway
        New York, New York 10003
        Telephone: (800) 548-6565
        Facsimile: (212) 780-0592
 
     Delivery to an address other than as set forth above, or transmission of
instructions via a facsimile number other than the one set forth above, will not
constitute a valid delivery.
 
FEES AND EXPENSES
 
     The expenses of soliciting tenders will be borne by the Company. The
principal solicitation is being made by mail; however, additional solicitation
may be made by telegraph, telecopy, telephone or in person by officers and
regular employees of the Company and its affiliates.
 
     The Company has not retained any dealer-manager in connection with the
Exchange Offer and will not make any payments to brokers, dealers, or others
soliciting acceptances of the Exchange Offer. The Company however, will pay the
Exchange Agent reasonable and customary fees for its services and will reimburse

it for its reasonable out-of-pocket expenses in connection therewith.
 
     The cash expenses to be incurred in connection with the Exchange Offer will
be paid by the Company. Such expenses include fees and expenses of the Exchange
Agent and Trustee, accounting and legal fees and printing costs, among others.
 
ACCOUNTING TREATMENT
 
     The Exchange Securities will be recorded at the same carrying value as the
Unregistered Securities, which is face value, as reflected in the Company's
accounting records on the date of exchange. Accordingly, no gain or loss for
accounting purposes will be recognized by the Company. The expenses of the
Exchange Offer will be expended over the time of the Exchange Securities.
 
CONSEQUENCES OF FAILURE TO EXCHANGE
 
     The Unregistered Securities that are not exchanged for Exchange Securities
pursuant to the Exchange Offer will remain restricted securities. Accordingly,
such Unregistered Securities may be resold only (i) to the Company (upon
redemption thereof or otherwise), (ii) so long as the Unregistered Securities
are eligible for resale pursuant to Rule 144A, to a person inside the United
States whom the seller reasonably believes is
 
                                       87
<PAGE>
a qualified institutional buyer within the meaning of Rule 144A under the
Securities Act in a transaction meeting the requirements of Rule 144A, in
accordance with Rule 144 under the Securities Act, or pursuant to another
exemption from the registration requirements of the Securities Act (and based
upon an opinion of counsel reasonably acceptable to the Company), (iii) outside
the United States to a foreign person in a transaction meeting the requirements
of Rule 904 under the Securities Act, or (iv) pursuant to an effective
registration statement under the Securities Act, in each case in accordance with
any applicable securities laws of any state of the United States.
 
RESALE OF THE EXCHANGE SECURITIES
 
     With respect to resales of Exchange Securities, based on interpretations by
the staff of the Commission set forth in no-action letters issued to third
parties, the Company believes that a holder or other person who receives
Exchange Securities, whether or not such person is the holder (other than a
person that is an 'affiliate' of the Company within the meaning of Rule 405
under the Securities Act) who receives Exchange Securities in exchange for
Unregistered Securities in the ordinary course of business and who is not
participating, does not intend to participate, and has no arrangement or
understanding with person to participate, in the distribution of the Exchange
Notes, will be allowed to resell the Exchange Securities to the public without
further registration under the Securities Act and without delivering to the
purchasers of the Exchange Securities a prospectus that satisfies the
requirements of Section 10 of the Securities Act. However, if any holder
acquires Exchange Securities in the Exchange Offer for the purpose of
distributing or participating in a distribution of the Exchange Securities, such
holder cannot rely on the position of the staff of the Commission enunciated in
such no-action letters or any similar interpretive letters, and must comply with

the registration and prospectus delivery requirements of the Securities Act in
connection with any resale transaction, unless an exemption from registration is
otherwise available. Further, each Participating Broker-Dealer that receives
Exchange Securities for its own account in exchange for Unregistered Securities,
where such Securities were acquired by such Participating Broker-Dealer as a
result of market-making activities or other trading activities, must acknowledge
that it will deliver a prospectus in connection with any resale of such Exchange
Securities.
 
     As contemplated by these no-action letters and the Registration Rights
Agreements, each holder accepting the Exchange Offer is required to represent to
the Company in the Letter of Transmittal that (i) the Exchange Securities are to
be acquired by the holder or the person receiving such Exchange Securities,
whether or not such person is the holder, in the ordinary course of business,
(ii) the holder or any such other person (other than a broker-dealer referred to
in the next sentence) is not engaging and does not intend to engage, in the
distribution of the Exchange Securities, (iii) the holder or any such other
person has no arrangement or understanding with any person to participate in the
distribution of the Exchange Securities, (iv) neither the holder nor any such
other person is an 'affiliate' of the Company within the meaning of Rule 405
under the Securities Act, and (v) the holder or any such other person
acknowledges that if such holder or other person participates in the Exchange
Offer for the purpose of distributing the Exchange Securities it must comply
with the registration and prospectus delivery requirements of the Securities Act
in connection with any resale of the Exchange Securities and cannot rely on
those no-action letters. As indicated above, each Participating Broker-Dealer
that receives an Exchange Securities for its own account in exchange for
Unregistered Securities must acknowledge that it will deliver a prospectus in
connection with any resale of such Exchange Securities. For a description of the
procedures for such resales by Participating Broker-Dealers, see 'Plan of
Distribution.'
 
                                       88

<PAGE>
                              DESCRIPTION OF NOTES
 
GENERAL
 
     The Old Notes were issued under an Indenture, dated as of June 25, 1997
(the 'Indenture'), among the Company, the Guarantors and United States Trust
Company of New York, as Trustee (the 'Trustee'), a copy of which is available
upon request to the Company. The New Notes also will be issued under the
Indenture. The Old Notes and the New Notes will be treated as a single class of
securities under the Indenture. The following is a summary of certain provisions
of the Indenture and the Notes and does not purport to be complete and is
subject to, and is qualified in its entirety by reference to, all the provisions
of the Indenture (including the definitions of certain terms therein and those
terms made a part thereof by the Trust Indenture Act of 1939, as amended) and
the Notes. As used herein, the term 'Notes' means the New Notes and Old Notes
treated as a single class.
 
     Principal of, premium, if any, and interest on the Notes will be payable,
and the Notes may be exchanged or transferred, at the office or agency of the
Company in the Borough of Manhattan, The City of New York (which initially shall
be the corporate trust office of the Trustee in New York, New York), except
that, at the option of the Company, payment of interest may be made by check
mailed to the address of the holders as such address appears in the Note
Register. Initially, the Trustee will act as Paying Agent and Registrar for the
Notes. The Notes may be presented for registration of transfer and exchange at
the offices of the Registrar, which initially will be the Trustee's corporate
trust office. The Company may change any Paying Agent and Registrar without
notice to holders of the Notes.
 
     The Notes will be issued only in fully registered form, without coupons, in
denominations of $1,000 and any integral multiple of $1,000. No service charge
will be made for any registration of transfer or exchange of Notes, but the
Company may require payment of a sum sufficient to cover any transfer tax or
other similar governmental charge payable in connection therewith.
 
TERMS OF NOTES
 
     The Notes will be unsecured, senior obligations of the Company, limited to
$155 million aggregate principal amount, and will mature on June 15, 2004. Each
Note will bear interest at the rate of 11% per annum from the date of issuance,
or from the most recent date to which interest has been paid or provided for,
and will be payable semiannually on June 15 and December 15 of each year,
commencing on December 15, 1997, to holders of record at the close of business
on the June 1 or December 1 immediately preceding the Interest Payment Date.
Interest will be computed on the basis of a 360-day year comprised of twelve
30-day months.
 
     For each Old Note accepted for exchange, the holder of such Old Note will
receive a New Note having a principal amount equal to that of the surrendered
Old Note.
 
     The interest rate on the Old Notes is subject to increase in certain
circumstances relating to the filing of a registration statement or the failure

to consummate the Exchange Offer with respect to the New Notes.
 
MANDATORY REDEMPTION
 
     The Company will not be required to make mandatory redemptions or sinking
fund payments prior to the maturity of the Notes.
 
REDEMPTION
 
     Optional Redemption.  Except as set forth below, the Notes will not be
redeemable at the option of the Company prior to June 15, 2001. On and after
such date, the Notes will be redeemable, at the Company's option, in whole or in
part, at any time upon not less than 30 nor more than 60 days' prior notice
mailed by first-class mail to each holder's registered address, at the following
redemption prices (expressed
 
                                       89
<PAGE>
in percentages of principal amount), if redeemed during the period commencing on
the dates set forth below, plus accrued and unpaid interest to the redemption
date (subject to the right of holders of record on the relevant record date to
receive interest due on the relevant Interest Payment Date):
 
<TABLE>
<CAPTION>
                                                              REDEMPTION
DATE                                                            PRICE
- -----------------------------------------------------------   ----------
<S>                                                           <C>
June 15, 2001..............................................     105.500%
June 15, 2002..............................................     102.750%
June 15, 2003 and thereafter...............................     100.000%
</TABLE>
 
     Optional Redemption upon Equity Offering.  In addition, at any time prior
to June 15, 2000, the Company may, at its option, redeem up to 35% of the Notes
with Net Cash Proceeds of one or more Equity Offerings by the Company so long as
there is a Public Market at the time of such redemption, at a redemption price
equal to 111.0% of the principal amount thereof, plus accrued and unpaid
interest thereon, if any, to the date of redemption; provided, however, that
after any such redemption the aggregate principal amount of the Notes
outstanding must equal at least $100.0 million. In order to effect the foregoing
redemption with the proceeds of any Equity Offering, the Company shall make such
redemption not more than 60 days after the consummation of any such Equity
Offering.
 
     Selection.  In the case of any partial redemption, selection of the Notes
for redemption will be made by the Trustee on a pro rata basis, by lot or by
such other method as the Trustee in its sole discretion shall deem to be fair
and appropriate; provided, however, that if a partial redemption is made with
proceeds of an Equity Offering, selection of the Notes or portion thereof for
redemption shall be made by the Trustee only on a pro rata basis, unless such
method is otherwise prohibited. Notes may be redeemed in part in multiples of
$1,000 principal amount only. Notice of redemption will be sent, by first class

mail, postage prepaid, at least 45 days (unless a shorter period is acceptable
to the Trustee) prior to the date fixed for redemption to each holder whose
Notes are to be redeemed at the last address for such holder then shown on the
registry books. If any Note is to be redeemed in part only, the notice of
redemption that relates to such Note shall state the portion of the principal
amount thereof to be redeemed. A new Note in principal amount equal to the
unredeemed portion thereof will be issued in the name of the holder thereof upon
cancellation of the original Note. On and after any redemption date, interest
will cease to accrue on the Notes or part thereof called for redemption as long
as the Company has deposited with the Paying Agent funds in satisfaction of the
redemption price pursuant to the Indenture.
 
RANKING
 
     The Old Notes are, and the New Notes will be, senior unsecured obligations
of the Company. The Notes will rank pari passu in right of payment with all
existing and future senior indebtedness of the Company and will rank senior in
right of payment to any future subordinated indebtedness of the Company. The
Notes (and the Guarantees) will be effectively subordinated to any secured debt
of the Company and the Guarantors, to the extent of the assets serving as
security therefor. As of March 31, 1997, on a pro forma basis after giving
effect to the Offering and the Acquisition, the aggregate principal amount of
the Company's outstanding senior indebtedness to which the Notes would have been
effectively subordinated would have been approximately $85.0 million and the
aggregate principal amount of the Guarantors' outstanding senior indebtedness to
which the Guarantees would have been effectively subordinated would have been
approximately $85.0 million.
 
GUARANTEES
 
     Each Guarantor irrevocably and unconditionally guarantees, jointly and
severally, to each holder and the Trustee, as primary obligor and not as a
surety, the full and prompt payment of principal of and interest on the Notes,
and of all other monetary obligations of the Company under the Indenture.
 
     The obligations of each Guarantor are limited to the maximum amount as
will, after giving effect to all other contingent and fixed liabilities of such
Guarantor and after giving effect to any collections from or
 
                                       90
<PAGE>
payments made by or on behalf of any other Guarantor in respect of the
obligations of such other Guarantor under its Guarantee or pursuant to its
contribution obligations under the Indenture, result in the obligations of such
Guarantor under its Guarantee not constituting a fraudulent conveyance or
fraudulent transfer under federal or state law. Each Guarantor that makes a
payment or distribution under a Guarantee shall be entitled to a contribution
from each other Guarantor in a pro rata amount based on the Adjusted Net Assets
of each Guarantor.
 
     Each Guarantor may consolidate with or merge into or sell its assets to the
Company or another Guarantor without limitation. Upon the sale or disposition of
a Guarantor (or all or substantially all of its assets) to a Person which is not
a Guarantor, which sale or disposition is otherwise in compliance with the

Indenture (including the covenant described under 'Repurchase at the Option of
Holders--Sales of Assets and Subsidiary Stock'), such Guarantor shall be deemed
released from all its obligations under the Indenture and its Subsidiary
Guarantee and such Subsidiary Guarantee shall terminate; provided, however, that
any such termination shall occur only to the extent that all obligations of such
Guarantor under the New Senior Secured Facilities and all of its guarantees of,
and under all of its pledges of assets or other security interests which secure,
any other Indebtedness of the Company and the other Guarantors shall also
terminate upon such release, sale or transfer.
 
     Subsequent to the Issue Date, separate financial information for the
Guarantors will not be provided except to the extent required by Regulation S-X
under the Securities Act.
 
REPURCHASE AT THE OPTION OF HOLDERS
 
     Change of Control.  The Indenture provides that upon the occurrence of a
Change of Control each holder will have the right to require the Company to
repurchase all or any part of such holder's Notes at a purchase price in cash
equal to 101% of the principal amount thereof plus accrued and unpaid interest,
if any, to the date of purchase (subject to the right of holders of record on
the relevant record date to receive interest due on the relevant Interest
Payment Date).
 
     The Indenture provides that within 30 days following any Change of Control,
the Company shall mail a notice to each holder with a copy to the Trustee
stating: (i) that a Change of Control has occurred and that such holder has the
right to require the Company to purchase such holder's Notes at a purchase price
in cash equal to 101% of the principal amount thereof plus accrued and unpaid
interest, if any, to the date of purchase (subject to the right of holders of
record on a record date to receive interest on the relevant Interest Payment
Date), (ii) the repurchase date (which shall be no earlier than 30 days nor
later than 60 days from the date such notice is mailed); and (iii) the
procedures determined by the Company, consistent with the Indenture, that a
holder must follow in order to have its Notes purchased.
 
     The Company will comply, to the extent applicable, with the requirements of
Section 14(e) of the Exchange Act and any other securities laws or regulations
in connection with the repurchase of Notes pursuant to this covenant. To the
extent that the provisions of any securities laws or regulations conflict with
provisions of the Indenture, the Company will comply with the applicable
securities laws and regulations and shall not be deemed to have breached its
obligations described in the Indenture by virtue thereof.
 
     The definition of 'Change of Control' includes, among other transactions, a
disposition of all or substantially all of the property and assets of the
Company and its Subsidiaries including a transaction permitted under the 'Merger
and Consolidation' covenant. With respect to the disposition of property or
assets, the phrase 'all or substantially all' as used in the Indenture varies
according to the facts and circumstances of the subject transaction, has no
clearly established meaning under New York law (which is the choice of law under
the Indenture) and is subject to judicial interpretation. Accordingly, in
certain circumstances there may be a degree of uncertainty in ascertaining
whether a particular transaction would involve a disposition of 'all or

substantially all' of the property or assets of a Person, and therefore it may
 
                                       91
<PAGE>
be unclear as to whether a Change of Control has occurred and whether the
Company is required to make an offer to repurchase the Notes as described above.
 
     The occurrence of certain of the events that would constitute a Change of
Control would constitute a default under the New Senior Secured Facilities.
Future senior indebtedness of the Company and its Subsidiaries may also contain
prohibitions of certain events that would constitute a Change of Control or
require such senior indebtedness to be repurchased upon a Change of Control.
Moreover, the exercise by the holders of their right to require the Company to
repurchase the Notes could cause a default under such senior indebtedness, even
if the Change of Control itself does not, due to the financial effect of such
repurchase of the Company. Finally, the Company's ability to pay cash to the
holders upon a repurchase may be limited by the Company's then existing
financial resources. There can be no assurance that sufficient funds will be
available when necessary to make any required repurchases. Even if sufficient
funds were otherwise available, the terms of the New Senior Secured Facilities
may prohibit the Company's prepayment of Notes prior to their scheduled
maturity. Consequently, if the Company is not able to prepay the Indebtedness
under the New Senior Secured Facilities and any other senior indebtedness
containing similar restrictions or obtain requisite consents, as described
above, the Company will be unable to fulfill its repurchase obligations if
holders of Notes exercise their repurchase rights following a Change of Control,
thereby resulting in a default under the Indenture.
 
     The existence of a Holder's right to require the Company to repurchase such
Holder's Notes upon the occurrence of a Change of Control may deter a third
party from seeking to acquire the Company in a transaction that would constitute
a Change of Control.
 
     Sales of Assets and Subsidiary Stock.  The Indenture provides that the
Company shall not, and shall not permit any of its Restricted Subsidiaries to,
make any Asset Disposition unless (i) the Company or such Restricted Subsidiary
receives consideration at the time of such Asset Disposition at least equal to
the fair market value, as determined in good faith by the Company's Board of
Directors (including as to the value of all non-cash consideration), of the
shares and assets subject to such Asset Disposition, (ii) at least 75% of the
consideration thereof received by the Company or such Restricted Subsidiary is
in the form of cash or Cash Equivalents and (iii) an amount equal to 100% of the
Net Available Cash from such Asset Disposition is applied by the Company (or
such Restricted Subsidiary, as the case may be) (A) first, (x) to the extent the
Company or any Restricted Subsidiary elects (or is required by the terms of any
senior secured indebtedness), to prepay, repay or purchase senior secured
Indebtedness or (y) to the investment in or acquisition of Additional Assets
within 180 days from the later of the date of such Asset Disposition or the
receipt of such Net Available Cash; (B) second, within 180 days from the receipt
of such Net Available Cash, to the extent of the balance of such Net Available
Cash after application in accordance with clause (A), to make an offer to
purchase Notes at 100% of their principal amount plus accrued and unpaid
interest, if any, thereon; (C) third, within 180 days after the later of the
application of Net Available Cash in accordance with clauses (A) and (B) and the

date that is one year from the receipt of such Net Available Cash, to the extent
of the balance of such Net Available Cash after application in accordance with
clauses (A) and (B), to prepay, repay or repurchase Indebtedness (other than
Preferred Stock) of a Wholly-Owned Subsidiary (in each case other than
Indebtedness owed to the Company); and (D) fourth, to the extent of the balance
of such Net Available Cash after application in accordance with clauses (A), (B)
and (C), to (x) the prepayment, repayment or purchase of Indebtedness of the
Company (other than Indebtedness owing to any Affiliate or Subsidiary of the
Company or the repurchase of Disqualified Capital Stock) or Indebtedness of any
Subsidiary (other than Indebtedness owed to the Company or any of its
Subsidiaries or Affiliates or the repurchase of Disqualified Stock) or (y) any
other purpose otherwise permitted under the Indenture, in each case within the
later of 45 days after the application of Net Available Cash in accordance with
clauses (A), (B) and (C) or the date that is one year from the receipt of such
Net Available Cash; provided, however, that, in connection with any prepayment,
repayment or purchase of Indebtedness pursuant to clause (A), (B), (C) or (D)
above, the Company or such Restricted Subsidiary shall retire such Indebtedness
and shall cause the related loan commitment (if any) to be permanently reduced
in an amount equal to the principal amount so prepaid, repaid or purchased.
Notwithstanding the foregoing provisions, the Company and its
 
                                       92
<PAGE>
Restricted Subsidiaries shall not be required to apply any Net Available Cash in
accordance herewith except to the extent that the aggregate Net Available Cash
from all Asset Dispositions which are not applied in accordance with this
covenant at any time exceed $5 million. The Company shall not be required to
make an offer to purchase Notes pursuant to this covenant if the Net Available
Cash available therefor (after application of the proceeds as provided in
clauses (A) and (B)) is less than $5 million for any particular Asset
Disposition (which lesser amounts shall be carried forward for purposes of
determining whether an offer is required with respect to the Net Available Cash
from any subsequent Asset Disposition).
 
     For the purposes of this covenant, the following will be deemed to be cash:
(x) the assumption by the transferee of senior indebtedness of the Company or
senior indebtedness of any Restricted Subsidiary of the Company and the release
of the Company or such Restricted Subsidiary from all liability on such senior
indebtedness in connection with such Asset Disposition and (y) securities
received by the Company or any Restricted Subsidiary of the Company from the
transferee that are promptly (and in any event within 60 days) converted by the
Company or such Restricted Subsidiary into cash.
 
     In the event of an Asset Disposition that requires the purchase of Notes
pursuant to clause (iii) (B) of the first paragraph of '--Sales of Assets and
Subsidiary Stock', the Company will be required to purchase Notes tendered
pursuant to an offer by the Company for the Notes at a purchase price of 100% of
their principal amount plus accrued and unpaid interest, if any, to the purchase
date in accordance with the procedures (including prorating in the event of
oversubscription) set forth in the Indenture. If the aggregate purchase price of
the Notes tendered pursuant to the offer is less than the Net Available Cash
allotted to the purchase of the Notes, the Company will apply the remaining Net
Available Cash in accordance with clauses (iii) (C) or (D) of the first
paragraph of '--Sales of Assets and Subsidiary Stock' as permitted under the

Indenture.
 
     The Company will comply, to the extent applicable, with the requirements of
Section 14(e) of the Exchange Act and any other securities laws or regulations
in connection with the repurchase of Notes pursuant to the Indenture. To the
extent that the provisions of any securities laws or regulations conflict with
provisions of this covenant, the Company will comply with the applicable
securities laws and regulations and will not be deemed to have breached its
obligations under the Indenture by virtue thereof.
 
CERTAIN COVENANTS
 
     The Indenture contains certain covenants including, among others, the
following:
 
  Limitation on Indebtedness.
 
          (a) The Company shall not, and shall not permit any of its Restricted
     Subsidiaries to, Incur any Indebtedness; provided, however, that the
     Company may Incur Indebtedness if on the date thereof the Consolidated
     Coverage Ratio would be greater than 2.0:1.
 
          (b) Notwithstanding the foregoing paragraph (a), the Company may Incur
     the following Indebtedness:
 
             (i) Indebtedness Incurred pursuant to the New Senior Secured
        Facilities (including, without limitation, any renewal, extension,
        refunding, restructuring, replacement or refinancing thereof referred to
        in the definition thereof), provided, however, that the aggregate
        principal amount of all Indebtedness Incurred pursuant to this clause
        (i) does not exceed $110 million at any time outstanding less the
        aggregate principal amount thereof repaid with the net proceeds of Asset
        Dispositions (to the extent, in the case of such repayment of revolving
        credit indebtedness, the commitment to advance loans has been
        terminated);
 
             (ii) Indebtedness represented by Capitalized Lease Obligations,
        mortgage financings or purchase money obligations, in each case Incurred
        for the purpose of financing all or any part of the purchase price or
        cost of construction or improvement of property used in a Permitted
 
                                       93
<PAGE>
        Business or Incurred to refinance any such purchase price or cost of
        construction or improvement, in each case Incurred no later than 365
        days after the date of such acquisition or the date of completion of
        such construction or improvement; provided, however, that the principal
        amount of any Indebtedness Incurred pursuant to this clause (ii) shall
        not exceed $3 million at any time outstanding;
 
             (iii) Indebtedness of the Company owing to and held by any
        Wholly-Owned Subsidiary or Indebtedness of a Restricted Subsidiary owing
        to and held by the Company or any Wholly-Owned Subsidiary; provided,
        however, that any subsequent issuance or transfer of any Capital Stock

        or any other event which results in any such Wholly-Owned Subsidiary
        ceasing to be a Wholly-Owned Subsidiary or any subsequent transfer of
        any such Indebtedness (except to the Company or any Wholly-Owned
        Subsidiary) shall be deemed, in each case, to constitute the Incurrence
        of such Indebtedness by the issuer thereof;
 
             (iv) Indebtedness represented by (w) the Notes, (x) the Guarantees,
        (y) Existing Indebtedness and (z) any Refinancing Indebtedness Incurred
        in respect of any Indebtedness described in this clause (iv) or Incurred
        pursuant to paragraph (a) above;
 
             (v) (A) Indebtedness of a Restricted Subsidiary Incurred and
        outstanding on the date on which such Restricted Subsidiary was acquired
        by the Company (other than Indebtedness Incurred in anticipation of, or
        to provide all or any portion of the funds or credit support utilized to
        consummate the transaction or series of related transactions pursuant to
        which such Restricted Subsidiary became a Subsidiary or was otherwise
        acquired by the Company); provided, however, that at the time such
        Restricted Subsidiary is acquired by the Company, the Company would have
        been able to Incur $1.00 of additional Indebtedness pursuant to
        paragraph (a) above after giving effect to the Incurrence of such
        Indebtedness pursuant to this clause (v) and (B) Refinancing
        Indebtedness Incurred by a Restricted Subsidiary in respect of
        Indebtedness Incurred by such Restricted Subsidiary pursuant to this
        clause (v);
 
             (vi) Indebtedness (A) in respect of performance bonds, bankers'
        acceptances and surety or appeal bonds provided by the Company or any of
        its Restricted Subsidiaries to their customers in the ordinary course of
        their business, (B) in respect of performance bonds or similar
        obligations of the Company or any of its Restricted Subsidiaries for or
        in connection with pledges, deposits or payments made or given in the
        ordinary course of business in connection with or to secure statutory,
        regulatory or similar obligations, including obligations under health,
        safety or environmental obligations and (C) arising from Guarantees to
        suppliers, lessors, licensees, contractors, franchises or customers of
        obligations (other than Indebtedness) incurred in the ordinary course of
        business;
 
             (vii) Indebtedness under Currency Agreements and Interest Rate
        Agreements; provided, however, that in the case of Currency Agreements
        and Interest Rate Agreements, such Currency Agreements and Interest Rate
        Agreements are entered into for bona fide hedging purposes of the
        Company or its Restricted Subsidiaries (as determined in good faith by
        the Board of Directors of the Company) and correspond in terms of
        notional amount, duration, currencies and interest rates as applicable,
        to Indebtedness of the Company or its Restricted Subsidiaries Incurred
        without violation of the Indenture or to business transactions of the
        Company or its Restricted Subsidiaries on customary terms entered into
        in the ordinary course of business;
 
             (viii) Indebtedness arising from agreements providing for
        indemnification, adjustment of purchase price or similar obligations, or
        from Guarantees or letters of credits, surety bonds or performance bonds

        securing any obligations of the Company or any of its Restricted
        Subsidiaries pursuant to such agreements, in each case Incurred in
        connection with the disposition of any business assets or Restricted
        Subsidiary of the Company (other than Guarantees of Indebtedness or
        other obligations incurred by any Person acquiring all or any portion of
        such business assets or
 
                                       94
<PAGE>
        Restricted Subsidiary of the Company for the purpose of financing such
        acquisition) in a principal amount not to exceed the gross proceeds
        actually received by the Company or any of its Restricted Subsidiaries
        in connection with such disposition; provided, however, that the
        principal amount of any Indebtedness incurred pursuant to this clause
        (viii) when taken together with all Indebtedness incurred pursuant to
        this clause (viii) and then outstanding, shall not exceed $1 million;
 
             (ix) Indebtedness consisting of (A) Guarantees by the Company (so
        long as the Company could have incurred such Indebtedness directly
        without violation of the Indenture) and (B) Guarantees by a Restricted
        Subsidiary of senior indebtedness incurred by the Company without
        violation of the Indenture (so long as such Restricted Subsidiary could
        have incurred such Indebtedness directly without violation of the
        Indenture);
 
             (x) Indebtedness arising from the honoring by a bank or other
        financial institution of a check, draft or similar instrument issued by
        the Company or its Subsidiaries drawn against insufficient funds in the
        ordinary course of business in an amount not to exceed $500,000 at any
        time, provided that such Indebtedness is extinguished within two
        business days of its incurrence; and
 
             (xi) Indebtedness (other than Indebtedness described in clauses
        (i)-(x)) in a principal amount which, when taken together with the
        principal amount of all other Indebtedness Incurred pursuant to this
        clause (xi) and then outstanding, will not exceed $5 million (it being
        understood that any Indebtedness Incurred under this clause (xi) shall
        cease to be deemed Incurred or outstanding for purposes of this clause
        (xi) (but shall be deemed to be Incurred for purposes of paragraph (a))
        from and after the first date on which the Company or its Restricted
        Subsidiaries could have Incurred such Indebtedness under the foregoing
        paragraph (a) without reliance upon this clause (xi).
 
          (c) The Company will not permit any Unrestricted Subsidiary to Incur
     any Indebtedness other than Non-Recourse Debt.
 
     Limitation on Restricted Payments.  (a) The Company shall not, and shall
not permit any of its Restricted Subsidiaries, directly or indirectly, to (i)
declare or pay any dividend or make any distribution on or in respect of its
Capital Stock (including any payment in connection with any merger or
consolidation involving the Company or any of its Restricted Subsidiaries)
except (A) dividends or distributions payable in its Capital Stock (other than
Disqualified Stock) or in options, warrants or other rights to purchase such
Capital Stock, and (B) dividends or distributions payable to the Company or a

Wholly-Owned Subsidiary of the Company, (ii) purchase, redeem, retire or
otherwise acquire for value any Capital Stock of the Company or any Restricted
Subsidiary of the Company held by Persons other than the Company or another
Restricted Subsidiary of the Company (in either case, other than in exchange for
its Capital Stock (other than Disqualified Stock)), (iii) purchase, repurchase,
redeem, defease or otherwise acquire or retire for value, prior to scheduled
maturity, scheduled repayment or scheduled sinking fund payment, any
Subordinated Obligations or (iv) make any Investment (other than a Permitted
Investment) in any Person (any such dividend, distribution, purchase,
redemption, repurchase, defeasance, other acquisition, retirement or Investment
as described in preceding clauses (i) through (iv) being referred to as a
'Restricted Payment'); if at the time the Company or such Restricted Subsidiary
makes such Restricted Payment:
 
          (1) a Default shall have occurred and be continuing (or would result
     therefrom); or
 
          (2) the Company is not able to incur an additional $1.00 of
     Indebtedness pursuant to paragraph (a) under 'Limitation on Indebtedness';
     or
 
          (3) the aggregate amount of such Restricted Payment and all other
     Restricted Payments declared or made subsequent to the Issue Date would
     exceed the sum of (A) 50% of the Consolidated Net Income accrued during the
     period (treated as one accounting period) from the first day of the fiscal
     quarter beginning on or after the Issue Date to the end of the most recent
     fiscal quarter ending prior to
 
                                       95
<PAGE>
     the date of such Restricted Payment as to which financial results are
     available (but in no event ending more than 135 days prior to the date of
     such Restricted Payment) (or, in case such Consolidated Net Income shall be
     a deficit, minus 100% of such deficit); (B) the aggregate net proceeds
     received by the Company from the issue or sale of its Capital Stock (other
     than Disqualified Stock) or other capital contributions subsequent to the
     Issue Date (other than net proceeds received from an issuance or sale of
     such Capital Stock to a Subsidiary of the Company or an employee stock
     ownership plan or similar trust); provided, however, that the value of any
     non-cash net proceeds shall be as determined by the Board of Directors in
     good faith, except that in the event the value of any non-cash net proceeds
     shall be $1 million or more, the value shall be as determined in writing by
     an independent investment banking firm of nationally recognized standing;
     (C) the amount by which Indebtedness of the Company is reduced on the
     Company's balance sheet upon the conversion or exchange (other than by a
     Restricted Subsidiary of the Company) subsequent to the Issue Date of any
     Indebtedness of the Company Incurred subsequent to the Issue Date which is
     convertible or exchangeable for Capital Stock of the Company (less the
     amount of any cash, or other property, distributed by the Company upon such
     conversion or exchange); (D) the amount equal to the net reduction in
     Investments (other than Permitted Investments) made after the Issue Date by
     the Company or any of its Restricted Subsidiaries in any Person resulting
     from (i) repurchases or redemptions of such Investments by such Person,
     proceeds realized upon the sale of such Investment to an unaffiliated

     purchaser, repayments of loans or advances or other transfers of assets by
     such Person to the Company or any Restricted Subsidiary of the Company or
     (ii) the redesignation of Unrestricted Subsidiaries as Restricted
     Subsidiaries (valued in each case as provided in the definition of
     'Investment') not to exceed, in the case of any Unrestricted Subsidiary,
     the amount of Investments previously included in the calculation of the
     amount of Restricted Payments; provided, however, that no amount shall be
     included under this Clause (D) to the extent it is already included in
     Consolidated Net Income; and (E) $5.0 million.
 
     (b) The provisions of the foregoing paragraph shall not prohibit:
 
             (i) any purchase or redemption of Capital Stock or Subordinated
        Obligations of the Company made by exchange for, or out of the proceeds
        of the substantially concurrent sale of, Capital Stock of the Company
        (other than Disqualified Stock and other than Capital Stock issued or
        sold to a Subsidiary or an employee stock ownership plan or similar
        trust); provided, however, that (A) such purchase or redemption shall be
        excluded in the calculation of the amount of Restricted Payments and (B)
        the Net Cash Proceeds from such sale shall be excluded from clause (3)
        (B) of the foregoing paragraph;
 
             (ii) any purchase or redemption of Subordinated Obligations of the
        Company made by exchange for, or out of the proceeds of the
        substantially concurrent sale of, Subordinated Obligations of the
        Company in compliance with the 'Limitation on Indebtedness' covenant;
        provided, however, that such purchase or redemption shall be excluded in
        the calculation of the amount of Restricted Payments;
 
             (iii) any purchase or redemption of Subordinated Obligations from
        Net Available Cash to the extent permitted under 'Repurchase at the
        Option of Holders--Sales of Assets and Subsidiary Stock' above;
 
             (iv) dividends paid within 60 days after the date of declaration if
        at such date of declaration such dividend would have complied with this
        provision; provided, however, that such dividend shall be included in
        the calculation of the amount of Restricted Payments; and
 
             (v) payments to Bollore Technologies S.A., which payments shall not
        exceed $500,000 in any six month period and shall not exceed $2.5
        million in the aggregate.
 
provided, however, that no Default or Event of Default shall have occurred or be
continuing at the time of such payment or as a result thereof.
 
                                       96
<PAGE>
     For purposes of determining compliance with the foregoing covenant,
Restricted Payments may be made with cash or non-cash assets, provided that any
Restricted Payment made other than in cash shall be valued at the fair market
value (determined, subject to the additional requirements of the immediately
succeeding proviso, in good faith by the Board of Directors) of the assets so
utilized in making such Restricted Payment, provided, further, that (i) in the
case of any Restricted Payment made with Capital Stock or Indebtedness, such

Restricted Payment shall be deemed to be made in an amount equal to the greater
of the fair market value thereof and the liquidation preference (if any) or
principal amount of the capital stock or indebtedness, as the case may be, so
utilized, and (ii) in the case of any Restricted Payment made with non-cash
assets in an aggregate amount in excess of $1 million, a written opinion as to
the fairness of the valuation thereof (as determined by the Company) for
purposes of determining compliance with the 'Limitation on Restricted Payments'
covenant in the Indenture shall be issued by an independent investment banking
firm of national standing.
 
     Limitation on Liens.  The Indenture provides that the Company will not, and
will not permit any Restricted Subsidiary to, directly or indirectly, create,
incur, assume or suffer to exist any Liens except for Permitted Liens.
 
     Limitation on Distributions from Restricted Subsidiaries.  The Company
shall not, and shall not permit any of its Restricted Subsidiaries to, create or
permit to exist or become effective any consensual encumbrance or restriction on
the ability of any such Restricted Subsidiary to:
 
             (i) pay dividends or make any other distributions on its Capital
        Stock or pay any Indebtedness or other obligation owed to the Company;
 
             (ii) make any loans or advances to the Company; or
 
             (iii) transfer any of its property or assets to the Company;
 
except (in each case) for such encumbrances or restrictions existing under or by
reason of:
 
          (a) any encumbrance or restriction pursuant to an agreement in effect
     at or entered into on the Issue Date, including the New Senior Secured
     Facilities;
 
          (b) any encumbrance or restriction with respect to such a Restricted
     Subsidiary pursuant to an agreement relating to any Indebtedness issued by
     such Restricted Subsidiary on or prior to the date on which such Restricted
     Subsidiary was acquired by the Company and outstanding on such date (other
     than indebtedness issued as anticipation of, or to provide all or any
     portion of the funds or credit support utilized to consummate, the
     transaction or series of related transactions pursuant to which such
     Restricted Subsidiary became a Restricted Subsidiary of the Company or was
     acquired by the Company);
 
          (c) any encumbrance or restriction with respect to such a Restricted
     Subsidiary pursuant to an agreement evidencing Indebtedness Incurred
     without violation of the Indenture or effecting a refinancing of
     Indebtedness issued pursuant to an agreement referred to in clauses (a) or
     (b) or this clause (c) or contained in any amendment to an agreement
     referred to in clauses (a) or (b) or this clause (c); provided, however,
     that the encumbrances and restrictions with respect to such Restricted
     Subsidiary contained in any of such agreement, refinancing agreement or
     amendment, taken as a whole, are no less favorable to holders of the Notes
     in any material respect, as determined in good faith by the Board of
     Directors of the Company, than encumbrances and restrictions with respect

     to such Restricted Subsidiary contained in agreements in effect at, or
     entered into on, the Issue Date;
 
          (d) in the case of clause (iii), any encumbrance or restriction (A)
     that restricts in a customary manner the subletting, assignment or transfer
     of any property or asset that is a lease, license, conveyance or contract
     or similar property or asset, (B) by virtue of any transfer of, agreement
     to
 
                                       97
<PAGE>
     transfer, option or right with respect to, or Lien on, any property or
     assets of the Company or any Restricted Subsidiary not otherwise prohibited
     by the Indenture, (C) that is included in a licensing agreement to the
     extent such restrictions limit the transfer of the property subject to such
     licensing agreement or (D) arising or agreed to in the ordinary course of
     business and that does not, individually or in the aggregate, detract from
     the value of property or assets of the Company or any of its Subsidiaries
     in any manner material to the Company or any such Restricted Subsidiary;
 
          (e) in the case of clause (iii) above, restrictions contained in
     security agreements, mortgages or similar documents securing Indebtedness
     of a Restricted Subsidiary to the extent such restrictions restrict the
     transfer of the property subject to such security agreements;
 
          (f) in the case of clause (iii) above, any instrument governing or
     evidencing Indebtedness of a Person acquired by the Company or any
     Restricted Subsidiary of the Company at the time of such acquisition, which
     encumbrance or restriction is not applicable to any Person, or the
     properties or assets of any Person, other than the Person so acquired;
     provided, however, that such Indebtedness is not incurred in connection
     with or in contemplation of such acquisition.
 
          (g) any restriction with respect to such a Restricted Subsidiary
     imposed pursuant to an agreement entered into for the sale or disposition
     of all or substantially all the Capital Stock or assets of such Restricted
     Subsidiary pending the closing of such sale or disposition; and
 
          (h) encumbrances or restrictions arising or existing by reason of
     applicable law.
 
     Limitation on Affiliate Transactions.  The Company will not, and will not
permit any of its Restricted Subsidiaries to, directly or indirectly, enter into
or conduct any transaction or series of related transactions (including the
purchase, sale, lease or exchange of any property or the rendering of any
service) with or for the benefit of any Affiliate of the Company, other than a
Wholly-Owned Subsidiary (an 'Affiliate Transaction') unless: (i) the terms of
such Affiliate Transaction are no less favorable to the Company or such
Restricted Subsidiary, as the case may be, than those that could be obtained at
the time of such transaction in arm's length dealings with a Person who is not
such an Affiliate; (ii) in the event such Affiliate Transaction involves an
aggregate amount in excess of $1 million, the terms of such transaction have
been approved by a majority of the members of the Board of Directors of the
Company and by a majority of the disinterested members of such Board, if any

(and such majority or majorities, as the case may be, determines that such
Affiliate Transaction satisfies the criteria in (i) above); and (iii) in the
event such Affiliate Transaction involves an aggregate amount in excess of $2
million, the Company has received a written opinion from an independent
investment banking firm of nationally recognized standing that such Affiliate
Transaction is fair to the Company or such Restricted Subsidiary, as the case
may be, from a financial point of view.
 
     The foregoing paragraph shall not apply to (i) any Restricted Payment
permitted to be made pursuant to the covenant described under 'Limitation on
Restricted Payments,' (ii) any issuance of securities, or other payments, awards
or grants in cash, securities or otherwise pursuant to, or the funding of,
employment arrangements, or any stock options and stock ownership plans for the
benefit of employees, officers and directors, consultants and advisors approved
by the Board of Directors of the Company, (iii) loans or advances to employees
in the ordinary course of business of the Company or any of its Restricted
Subsidiaries in aggregate amount outstanding not to exceed $900,000 at any time,
(iv) any transaction between Wholly-Owned Subsidiaries, (v) indemnification
agreements with, and the payment of fees and indemnities to, directors, officers
and employees of the Company and its Restricted Subsidiaries, in each case in
the ordinary course of business, (vi) transactions pursuant to agreements in
existence on the Issue Date which are (x) described in the Offering Memorandum
or (y) otherwise, in the aggregate, immaterial to the Company and its Restricted
Subsidiaries taken as a whole, (vii) any employment, non-competition or
confidentiality agreements entered into by the Company or any of its Restricted
Subsidiaries with its employees in the ordinary course of business and (viii)
the issuance of Capital Stock of the Company (other than Disqualified Stock).
 
                                       98
<PAGE>
     Limitation on Issuances of Capital Stock of Restricted Subsidiaries.  The
Company will not permit any of its Restricted Subsidiaries to issue any Capital
Stock to any Person (other than to the Company or a Wholly-Owned Subsidiary of
the Company) or permit any Person (other than the Company or a Wholly-Owned
Subsidiary of the Company) to own any Capital Stock of a Restricted Subsidiary
of the Company, if in either case as a result thereof such Restricted Subsidiary
would no longer be a Restricted Subsidiary of the Company; provided, however,
that this provision shall not prohibit (x) the Company or any of its Restricted
Subsidiaries from selling, leasing or otherwise disposing of 100% of the Capital
Stock of any Restricted Subsidiary in accordance with 'Repurchase at Option of
Holders-Sales of Assets and Subsidiary Stock' or (y) the designation of a
Restricted Subsidiary as an Unrestricted Subsidiary in compliance with the
Indenture.
 
     SEC Reports.  The Company will file with the Trustee and provide to the
holders of the Notes, within 15 days after it files them with the Commission,
copies of the annual reports and of the information, documents and other reports
(or copies of such portions of any of the foregoing as the Commission may by
rules and regulations prescribe) which the Company files with the Commission
pursuant to Section 13 or 15(d) of the Exchange Act. In the event that the
Company is not required to file such reports with the Commission pursuant to the
Exchange Act, the Company will nevertheless deliver such Exchange Act
information to the holders of the Notes within 15 days after it would have been
required to file it with the Commission.

 
     Merger and Consolidation.  The Company shall not consolidate with or merge
with or into, or convey, transfer or lease all or substantially all of its
assets to, any Person, unless: (i) the resulting, surviving or transferee Person
(the 'Successor Company') shall be a corporation, partnership, trust or limited
liability company organized and existing under the laws of the United States of
America, any State thereof or the District of Columbia and the Successor Company
(if not the Company) shall expressly assume, by supplemental indenture, executed
and delivered to the Trustee, in form satisfactory to the Trustee, all the
obligations of the Company under the Notes and the Indenture; (ii) immediately
after giving effect to such transaction (and treating any Indebtedness that
becomes an obligation of the Successor Company or any Subsidiary of the
Successor Company as a result of such transaction as having been incurred by the
Successor Company or such Restricted Subsidiary at the time of such
transaction), no Default or Event of Default shall have occurred and be
continuing; (iii) immediately after giving effect to such transaction, the
Successor Company would be able to incur at least an additional $1.00 of
Indebtedness pursuant to paragraph (a) of 'Limitation on Indebtedness'; (iv) the
Consolidated Net Worth of the resulting, surviving, or transferee corporation is
not less than that of the Company immediately prior to the transaction and (v)
the Company shall have delivered to the Trustee an Officers' Certificate and an
Opinion of Counsel, each stating that such consolidation, merger or transfer and
such supplemental indenture (if any) comply with the Indenture.
 
     The Successor Company will succeed to, and be substituted for, and may
exercise every right and power of, the Company under the Indenture, but, in the
case of a lease of all or substantially all its assets, the Company will not be
released from the obligation to pay the principal of and interest on the Notes.
 
     Notwithstanding the foregoing clauses (ii) and (iii), any Restricted
Subsidiary of the Company may consolidate with, merge into or transfer all or
part of its properties and assets to the Company.
 
EVENTS OF DEFAULT
 
     Each of the following constitutes an Event of Default under the Indenture:
(i) a default in any payment of interest on any Note when due, continued for 30
days, (ii) a default in the payment of principal of any Note when due at its
Stated Maturity, upon optional redemption, upon required repurchase, upon
declaration or otherwise, (iii) the failure by the Company to comply with its
obligations under the 'Merger and Consolidation' covenant described under
'Certain Covenants' above, (iv) the failure by the Company to comply for 30 days
after notice with any of its obligations under the covenants described under
'Redemption at the Option of Holders' above or under covenants described under
'Certain Covenants'
 
                                       99
<PAGE>
above (in each case, other than a failure to purchase Notes which shall
constitute an Event of Default under clause (ii) above), other than '--Merger
and Consolidation,' (v) the failure by the Company or any Guarantor to comply
for 60 days after notice with its other agreements contained in the Indenture,
(vi) Indebtedness of the Company or any Restricted Subsidiary is not paid within
any applicable grace period after final maturity or is accelerated by the

holders thereof because of a default and the total amount of such Indebtedness
unpaid or accelerated exceeds $5 million and such default shall not have been
cured or such acceleration rescinded after a 10-day period, (vii) certain events
of bankruptcy, insolvency or reorganization of the Company or a Significant
Subsidiary (the 'bankruptcy provisions'), (viii) any judgment or decree for the
payment of money in excess of $5 million (to the extent not covered by
insurance) is rendered against the Company or a Significant Subsidiary and such
judgment or decree shall remain undischarged or unstayed for a period of 60 days
after such judgment becomes final and non-appealable (the 'judgment default
provision') or (ix) any Subsidiary Guarantee by a Significant Subsidiary ceases
to be in full force and effect (except as contemplated by the terms of the
Indenture) or any Guarantor that is a Significant Subsidiary denies or
disaffirms its obligations under the Indenture or its Subsidiary Guarantee and
such Default continues for 10 days. However, a default under clause (iv) or (v)
will not constitute an Event of Default until the Trustee or the holders of 25%
in principal amount of the outstanding Notes notify the Company of the default
and the Company does not cure such default within the time specified in clause
(iv) or (v) after receipt of such notice.
 
     If an Event of Default occurs and is continuing, the Trustee or the holders
of at least 25% in principal amount of the outstanding Notes by notice to the
Company may declare the principal of and accrued and unpaid interest, if any, on
all the Notes to be due and payable. Upon such a declaration, such principal and
accrued and unpaid interest shall be due and payable immediately. If an Event of
Default relating to certain events of bankruptcy, insolvency or reorganization
of the Company occurs, the principal of and accrued and unpaid interest on all
the Notes will become and be immediately due and payable without any declaration
or other act on the part of the Trustee or any holders. Under certain
circumstances, the holders of a majority in principal amount of the outstanding
Notes may rescind any such acceleration with respect to the Notes and its
consequences.
 
     Subject to the provisions of the Indenture relating to the duties of the
Trustee, if an Event of Default occurs and is continuing, the Trustee will be
under no obligation to exercise any of the rights or powers under the Indenture
at the request or direction of any of the holders unless such holders have
offered to the Trustee reasonable indemnity or security against any loss,
liability or expense. Except to enforce the right to receive payment of
principal, premium (if any) or interest when due, no holder may pursue any
remedy with respect to the Indenture or the Notes unless (i) such holder has
previously given the Trustee notice that an Event of Default is continuing, (ii)
holders of at least 25% in principal amount of the outstanding Notes have
requested the Trustee to pursue the remedy, (iii) such holders have offered the
Trustee reasonable security or indemnity against any loss, liability or expense,
(iv) the Trustee has not complied with such request within 60 days after the
receipt of the request and the offer of security or indemnity and (v) the
holders of a majority in principal amount of the outstanding Notes have not
given the Trustee a direction that, in the reasonable opinion of the Trustee, is
inconsistent with such request within such 60-day period. Subject to certain
restrictions, the holders of a majority in principal amount of the outstanding
Notes are given the right to direct the time, method and place of conducting any
proceeding for any remedy available to the Trustee or of exercising any trust or
power conferred on the Trustee. The Trustee, however, may refuse to follow any
direction that conflicts with law or the Indenture or that the Trustee

determines is unduly prejudicial to the rights of any other holder or that would
involve the Trustee in personal liability. Prior to taking any action under the
Indenture, the Trustee shall be entitled to indemnification satisfactory to it
in its sole discretion against all losses and expenses caused by taking or not
taking such action.
 
     The Indenture provides that if a Default occurs and is continuing and is
known to the Trustee, the Trustee must mail to each holder notice of the Default
within 60 days after it occurs. Except in the case of a Default in the payment
of principal of, premium (if any) or interest on any Note, the Trustee may
withhold notice if and so long as its board of directors, a committee of its
board of directors or a committee of its
 
                                      100
<PAGE>
Trust officers in good faith determines that withholding notice is in the
interests of the Noteholders. In addition, the Company is required to deliver to
the Trustee, within 90 days after the end of each fiscal year, a certificate
indicating whether the signers thereof know of any Default that occurred during
the previous year. The Company also is required to deliver to the Trustee,
within 30 days after the occurrence thereof, written notice of any events which
would constitute certain Defaults.
 
AMENDMENTS AND WAIVERS
 
     Subject to certain exceptions, the Indenture may be amended with the
consent of the holders of a majority in principal amount of the Notes then
outstanding and any past default or compliance with any provisions may be waived
with the consent of the holders of a majority in principal amount of the Notes
then outstanding. However, without the consent of each holder of an outstanding
Note affected, no amendment may, among other things, (i) reduce the amount of
Notes whose holders must consent to an amendment, (ii) reduce the stated rate of
or extend the stated time for payment of interest on any Note, (iii) reduce the
principal of or extend the Stated Maturity of any Note, (iv) reduce the premium
payable upon the redemption or repurchase of any Note or change the time at
which any Note may be redeemed as described under 'Optional Redemption' above,
(v) make any Note payable in money other than that stated in the Note, (vi)
impair the right of any holder to receive payment of principal of and interest
on such holder's Notes on or after the due dates therefor or to institute suit
for the enforcement of any payment on or with respect to such holder's Notes or
(vii) make any change in the amendment provisions which require each holder's
consent or in the waiver provisions.
 
     Without the consent of any holder, the Company and the Trustee may amend
the Indenture to cure any ambiguity, omission, defect or inconsistency, to
provide for the assumption by a successor corporation, partnership, trust or
limited liability company of the obligations of the Company under the Indenture,
to provide for uncertificated Notes in addition to or in place of certificated
Notes (provided that the uncertificated Notes are issued in registered form for
purposes of Section 163(f) of the Code, or in a manner such that the
uncertificated Notes are described in Section 163(f)(2)(B) of the Code), to add
further Guarantees with respect to the Notes, to secure the Notes, to add to the
covenants of the Company for the benefit of the holders or to surrender any
right or power conferred upon the Company, to make any change that does not

adversely affect the rights of any holder or to comply with any requirement of
the Commission in connection with the qualification of the Indenture under the
Trust Indenture Act.
 
     The consent of the holders is not necessary under the Indenture to approve
the particular form of any proposed amendment. It is sufficient if such consent
approves the substance of the proposed amendment.
 
     After an amendment under the Indenture becomes effective, the Company is
required to mail to the holders a notice briefly describing such amendment.
However, the failure to give such notice to all the holders or any defect
therein, will not impair or affect the validity of the amendment.
 
DEFEASANCE
 
     The Company at any time may terminate all its obligations under the Notes
and the Indenture ('legal defeasance'), except for certain obligations,
including those respecting the defeasance trust and obligations to register the
transfer or exchange of the Notes, to replace mutilated, destroyed, lost or
stolen Notes and to maintain a registrar and paying agent in respect of the
Notes. The Company at any time may terminate its obligations under covenants
described under 'Certain Covenants' (other than 'Merger and Consolidation'), the
operation of the cross acceleration provision, the bankruptcy provisions with
respect to Significant Subsidiaries, the judgment default provision and the
Subsidiary Guarantee provision described under 'Events of Default' above and the
limitations contained in clauses (iii) and (iv) under 'Certain Covenants--Merger
and Consolidation' above ('covenant defeasance').
 
     The Company may exercise its legal defeasance option notwithstanding its
prior exercise of its covenant defeasance option. If the Company exercises its
legal defeasance option, payment of the Notes
 
                                      101
<PAGE>
may not be accelerated because of an Event of Default with respect thereto. If
the Company exercises its covenant defeasance option, payment of the Notes may
not be accelerated because of an Event of Default specified in clause (iv),
(vi), (vii) (with respect only to Significant Subsidiaries), (viii) or (ix)
under 'Events of Default' above or because of the failure of the Company to
comply with clause (iii) or (iv) under 'Certain Covenants--Merger and
Consolidation' above.
 
     In order to exercise either defeasance option, the Company must irrevocably
deposit in trust (the 'defeasance trust') with the Trustee money or U.S.
Government Obligations for the payment of principal, premium (if any) and
interest on the Notes to redemption or maturity, as the case may be, and must
comply with certain other conditions, including delivery to the Trustee of an
Opinion of Counsel to the effect that holders of the Notes will not recognize
income, gain or loss for United States federal income tax purposes as a result
of such deposit and defeasance and will be subject to United States federal
income tax on the same amount and in the same manner and at the same times as
would have been the case if such deposit and defeasance had not occurred (and,
in the case of legal defeasance only, such Opinion of Counsel must be based on a
ruling of the Internal Revenue Service or other change in applicable United

States federal income tax law).
 
CONCERNING THE TRUSTEE
 
     United States Trust Company of New York is the Trustee under the Indenture
and has been appointed by the Company as Registrar and Paying Agent with regard
to the Notes.
 
     The Indenture contains certain limitations on the rights of the Trustee,
should it become a creditor of the Company, to obtain payment of claims in
certain cases, or to realize on certain property received in respect of any such
claim a security or otherwise. The Trustee is permitted to engage in other
transactions; however, if it acquires any conflicting interest (as defined) it
must eliminate such conflict or resign.
 
     The holders of a majority in aggregate principal amount of the then
outstanding Notes issued under the Indenture have the right to direct the time,
method and place of conducting any proceeding for exercising any remedy
available to the Trustee. The Indenture provides that in case an Event of
Default shall occur (which shall not be cured) the Trustee will be required, in
the exercise of its power, to use the degree of care of a prudent man in the
conduct of his own affairs. Subject to such provisions, the Trustee will be
under no obligation to exercise any of its rights or powers under the Indenture
at the request of any of the holders of the Notes issued thereunder unless they
shall have offered to the Trustee security and indemnity satisfactory to it.
 
GOVERNING LAW
 
     The Indenture provides that it and the Notes will be governed by, and
construed in accordance with, the laws of the State of New York without giving
effect to applicable principles of conflicts of law to the extent that the
application of the law of another jurisdiction would be required thereby.
 
CERTAIN DEFINITIONS
 
     'Additional Assets' means (i) any property or assets (other than
Indebtedness and Capital Stock) in a Permitted Business; (ii) the Capital Stock
of a Person that becomes a Restricted Subsidiary as a result of the acquisition
of such Capital Stock by the Company or a Restricted Subsidiary of the Company;
or (iii) Permitted Investments of the type and in the amounts described in
clause (viii) of the definition thereof; provided, however, that, in the case of
clause (ii), such Restricted Subsidiary is primarily engaged in a Permitted
Business.
 
     'Adjusted Net Assets' of a Guarantor at any date shall mean the lesser of
the amount by which (x) the fair value of the property of such Guarantor exceeds
the total amount of liabilities, including, without limitation, the probable
liability of such Guarantor with respect to its contingent liabilities (after
giving effect to all other fixed and contingent liabilities incurred or assumed
on such date), but excluding liabilities
 
                                      102
<PAGE>
under the Subsidiary Guarantee, of such Guarantor at such date and (y) the

present fair salable value of the assets of such Guarantor at such date exceeds
the amount that will be required to pay the probable liability of such Guarantor
on its debts (after giving effect to all other fixed and contingent liabilities
incurred or assumed on such date and after giving effect to any collection from
any Subsidiary by such Guarantor in respect of the obligations of such
Subsidiary under the Subsidiary Guarantee), excluding debt in respect of the
Subsidiary Guarantee, as they become absolute and matured.
 
     'Affiliate' of any specified person means any other Person, directly or
indirectly, controlling or controlled by or under direct or indirect common
control with such specified Person. For the purposes of this definition,
'control' when used with respect to any Person means the power to direct the
management and policies of such Person, directly or indirectly, whether through
the ownership of voting securities, by contract or otherwise; and the terms
'controlling' and 'controlled' have meanings correlative to the foregoing.
 
     'Asset Disposition' means any sale, lease, transfer, issuance or other
disposition (or series of related sales, leases, transfers, issuances or
dispositions that are part of a common plan) of shares of Capital Stock of (or
any other equity interests in) a Restricted Subsidiary (other than directors'
qualifying shares) or of any other property or other assets (each referred to
for the purposes of this definition as a 'disposition') by the Company or any of
its Restricted Subsidiaries (including any disposition by means of a merger,
consolidation or similar transaction) other than (i) a disposition by a
Restricted Subsidiary to the Company or by the Company or a Restricted
Subsidiary to a Wholly-Owned Subsidiary, (ii) a disposition of inventory in the
ordinary course of business, (iii) a disposition of obsolete or worn out
equipment or equipment that is no longer useful in the conduct of the business
of the Company and its Restricted Subsidiaries and that is disposed of in each
case in the ordinary course of business, (iv) dispositions of property for net
proceeds which, when taken collectively with the net proceeds of any other such
dispositions under this clause (iv) that were consummated since the beginning of
the calendar year in which such disposition is consummated, do not exceed $1
million, and (v) transactions permitted under 'Certain Covenants--Merger and
Consolidation' above. Notwithstanding anything to the contrary contained above,
a Restricted Payment made in compliance with the 'Limitation on Restricted
Payments' covenant shall not constitute an Asset Disposition except for purposes
of determinations of the Consolidated Coverage Ratio (as defined).
 
     'Attributable Indebtedness' in respect of a Sale/Leaseback Transaction
means, as at the time of determination, the present value (discounted at the
interest rate borne by the Notes, compounded annually) of the total obligations
of the lessee for rental payments during the remaining term of the lease
included in such Sale/Leaseback Transaction (including any period for which such
lease has been extended).
 
     'Average Life' means, as of the date of determination, with respect to any
Indebtedness or Preferred Stock, the quotient obtained by dividing (i) the sum
of the product of the numbers of years from the date of determination to the
dates of each successive scheduled principal payment of such Indebtedness or
redemption or similar payment with respect to Preferred Stock multiplied by the
amount of such payment by (ii) the sum of all such payments.
 
     'Capitalized Lease Obligations' means an obligation that is required to be

classified and accounted for as a capitalized lease for financial reporting
purposes in accordance with GAAP, and the amount of Indebtedness represented by
such obligation shall be the capitalized amount of such obligation determined in
accordance with GAAP, and the Stated Maturity thereof shall be the date of the
last payment of rent or any other amount due under such lease prior to the first
date such lease may be terminated without penalty.
 
     'Capital Stock' of any Person means any and all shares, partnership or
other equity interests, rights to purchase, warrants, options, participations or
other equivalents of or interests in (however designated) equity of such Person,
including any Preferred Stock, but excluding any debt securities convertible
into such equity.
 
     'Cash Equivalents' means (i) United States dollars, (ii) securities issued
or directly and fully guaranteed or insured by the United States government or
any agency or instrumentality thereof,
 
                                      103
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(iii) certificates of deposit, time deposits and eurodollar time deposits with
maturities of one year or less from the date of acquisition, bankers'
acceptances with maturities not exceeding one year and overnight bank deposits,
in each case with any commercial bank having capital and surplus in excess of
$500 million, (iv) repurchase obligations for underlying securities of the types
described in clauses (ii) and (iii) entered into with any financial institution
meeting the qualifications specified in clause (iii) above, (v) commercial paper
rated A-1 or the equivalent thereof by Moody's or S&P and in each case maturing
within one year after the date of acquisition, (vi) investment funds investing
95% of their assets in securities of the types described in clauses (i)-(v)
above, (vii) readily marketable direct obligations issued by any state of the
United States of America or any political subdivision thereof having one of the
two highest rating categories obtainable form either Moody's or S&P and (viii)
Indebtedness or preferred stock issued by Persons with a rating of 'A' or higher
from S&P or 'A2' or higher from Moody's.
 
     'Change of Control' means (i) any sale, lease, exchange or other transfer
(in one transaction or a series of related transactions) of all or substantially
all of the assets of the Company and its Subsidiaries; or (ii) a majority of the
Board of Directors of the Company or of any direct or indirect holding company
thereof shall consist of Persons who are not Continuing Directors of the
Company, as the case may be; or (iii) the acquisition by any Person or group of
related Persons (other than the Management Group) for purposes of Section 13(d)
of the Exchange Act, of the power, directly or indirectly, to vote or direct the
voting of securities having more than 50% of the ordinary voting power for the
election of directors of the Company or of any direct or indirect holding
company thereof.
 
     'Consolidated Cash Flow' for any period means the Consolidated Net Income
for such period, plus the following to the extent deducted in calculating such
Consolidated Net Income: (i) income tax expense, (ii) Consolidated Interest
Expense, (iii) depreciation expense, (iv) amortization expense, and (v) all
other non-cash items reducing Consolidated Net Income (excluding any non-cash
item to the extent it represents an accrual of or reserve for cash disbursements
for any subsequent period prior to the Stated Maturity of the Notes or

amortization of a prepaid cash expense that was paid in a prior period) and
less, to the extent added in calculating Consolidated Net Income, non-cash items
(excluding such non-cash items to the extent they represent an accrual for cash
receipts reasonably expected to be received prior to the Stated Maturity of the
Notes), in each case for such period. Notwithstanding the foregoing, the income
tax expense, depreciation expense and amortization expense of a Subsidiary of
the Company shall be included in Consolidated Cash Flow only to the extent (and
in the same proportion) that the net income of such Subsidiary was included in
calculating Consolidated Net Income.
 
     'Consolidated Coverage Ratio' as of any date of determination means the
ratio of (i) the aggregate amount of Consolidated Cash Flow for the period of
the most recent four consecutive fiscal quarters ending prior to the date of
such determination and as to which financial statements are available to (ii)
Consolidated Interest Expense for such four fiscal quarters; provided, however,
that (A) if the Company or any of its Restricted Subsidiaries has incurred any
Indebtedness since the beginning of such period and through the date of
determination of the Consolidated Coverage Ratio that remains outstanding or if
the transaction giving rise to the need to calculate Consolidated Coverage Ratio
is an incurrence of Indebtedness, or both, Consolidated Cash Flow and
Consolidated Interest Expense for such period shall be calculated after giving
effect on a pro forma basis to (1) such Indebtedness as if such Indebtedness had
been incurred on the first day of such period (provided that if such
Indebtedness is incurred under a revolving credit facility (or similar
arrangement or under any predecessor revolving credit or similar arrangement)
only that portion of such Indebtedness that constitutes the one year projected
average balance of such Indebtedness (as determined in good faith by the Board
of Directors of the Company) shall be deemed outstanding for purposes of this
calculation), and (2) the discharge of any other Indebtedness repaid,
repurchased, defeased or otherwise discharged with the proceeds of such new
Indebtedness as if such discharge had occurred on the first day of such period,
(B) if since the beginning of such period any Indebtedness of the Company or any
of its Restricted Subsidiaries has been repaid, repurchased, defeased or
otherwise discharged (other than Indebtedness under a revolving credit or
similar arrangement unless such revolving credit Indebtedness has been
permanently repaid and has not been replaced), Consolidated Interest Expense for
such period shall be
 
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calculated after giving pro forma effect thereto as if such Indebtedness had
been repaid, repurchased, defeased or otherwise discharged on the first day of
such period, (C) if since the beginning of such period the Company or any of its
Restricted Subsidiaries shall have made any Asset Disposition or if the
transaction giving rise to the need to calculate the Consolidated Coverage Ratio
is an Asset Disposition, Consolidated Cash Flow for such period shall be reduced
by an amount equal to the Consolidated Cash Flow (if positive) attributable to
the assets which are the subject of such Asset Disposition for such period or
increased by an amount equal to the Consolidated Cash Flow (if negative)
attributable thereto for such period, and Consolidated Interest Expense for such
period shall be (1) reduced by an amount equal to the Consolidated Interest
Expense attributable to any Indebtedness of the Company or any of its Restricted
Subsidiaries repaid, repurchased, defeased or otherwise discharged with respect
to the Company and its continuing Restricted Subsidiaries in connection with

such Asset Disposition for such period (or, if the Capital Stock of any
Restricted Subsidiary of the Company is sold, the Consolidated Interest Expense
for such period directly attributable to the Indebtedness of such Restricted
Subsidiary to the extent the Company and its continuing Restricted Subsidiaries
are no longer liable for such Indebtedness after such sale) and (2) increased by
interest income attributable to the assets which are the subject of such Asset
Disposition for such period, (D) if since the beginning of such period the
Company or any of its Restricted Subsidiaries (by merger or otherwise) shall
have made an Investment in any Restricted Subsidiary of the Company (or any
Person which becomes a Restricted Subsidiary of the Company as a result thereof)
or an acquisition of assets occurring in connection with a transaction causing a
calculation to be made hereunder which constitutes all or substantially all of
an operating unit of a business, Consolidated Cash Flow and Consolidated
Interest Expense for such period shall be calculated after giving pro forma
effect thereto (including the incurrence of any Indebtedness) as if such
Investment or acquisition occurred on the first day of such period and (E) if
since the beginning of such period any Person (that subsequently became a
Restricted Subsidiary of the Company or was merged with or into the Company or
any Restricted Subsidiary of the Company since the beginning of such period)
shall have made any Asset Disposition, Investment or acquisition of assets that
would have required an adjustment pursuant to clause (C) or (D) above if made by
the Company or a Restricted Subsidiary of the Company during such period,
Consolidated Cash Flow and Consolidated Interest Expense for such period shall
be calculated after giving pro forma effect thereto as if such Asset
Disposition, Investment or acquisition occurred on the first day of such period.
If any Indebtedness bears a floating rate of interest and is being given pro
forma effect, the interest expense on such Indebtedness shall be calculated as
if the rate in effect on the date of determination had been the applicable rate
for the entire period (taking into account any Interest Rate Agreement
applicable to such Indebtedness if such Interest Rate Agreement has a remaining
term in excess of 12 months).
 
     'Consolidated Interest Expense' means, for any period, the total interest
expense of the Company and its Restricted Subsidiaries determined in accordance
with GAAP, plus, to the extent not included in such interest expense (i)
interest expense attributable to Capitalized Lease Obligations, (ii)
amortization of debt discount, (iii) capitalized interest, (iv) non-cash
interest expense, (v) commissions, discounts and other fees and charges owed
with respect to letters of credit and bankers' acceptance financing, (vi)
interest actually paid by the Company or any such Restricted Subsidiary under
any Guarantee of Indebtedness or other obligation of any other Person, (vii) net
payments (whether positive or negative) pursuant to Interest Rate Agreements,
(viii) the cash contributions to any employee stock ownership plan or similar
trust to the extent such contributions are used by such plan or trust to pay
interest or fees to any Person (other than the Company) in connection with
Indebtedness Incurred by such plan or trust and (ix) cash and Disqualified Stock
dividends in respect of all Preferred Stock of Subsidiaries and Disqualified
Stock of the Company held by Persons other than the Company or a Wholly-Owned
Subsidiary and less (a) to the extent included in such interest expense, the
amortization of capitalized debt issuance costs and (b) interest income.
Notwithstanding the foregoing, the Consolidated Interest Expense with respect to
any Restricted Subsidiary of the Company, that was not a Wholly-Owned
Subsidiary, shall be included only to the extent (and in the same proportion)
that the net income of such Restricted Subsidiary was included in calculating

Consolidated Net Income.
 
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     'Consolidated Net Income' means, for any period, the consolidated net
income (loss) of the Company and its consolidated Subsidiaries determined in
accordance with GAAP prior to the payment of dividends on the Senior PIK
Preferred Stock; provided, however, that there shall not be included in such
Consolidated Net Income: (i) any net income (loss) of any person acquired by the
Company or any of its Restricted Subsidiaries in a pooling of interests
transaction for any period prior to the date of such acquisition, (ii) any net
income of any Restricted Subsidiary of the Company if such Restricted Subsidiary
is subject to restrictions, directly or indirectly, on the payment of dividends
or the making of distributions by such Restricted Subsidiary, directly or
indirectly, to the Company (other than restrictions in effect on the Issue Date
with respect to a Restricted Subsidiary of the Company and other than
restrictions that are created or exist in compliance with the 'Limitation on
Restrictions on Distributions from Restricted Subsidiaries' covenant), (iii) any
gain or loss realized upon the sale or other disposition of any assets of the
Company or its consolidated Restricted Subsidiaries (including pursuant to any
Sale/Leaseback Transaction) which are not sold or otherwise disposed of in the
ordinary course of business and any gain or loss realized upon the sale or other
disposition of any Capital Stock of any Person, (iv) any extraordinary gain or
loss, (v) the cumulative effect of a change in accounting principles, (vi) the
net income of any Person, other than a Restricted Subsidiary, except to the
extent of the lesser of (A) dividends or distributions paid to the Company or
any of its Restricted Subsidiaries by such Person and (B) the net income of such
Person (but in no event less than zero), and the net loss of such Person (other
than an Unrestricted Subsidiary) shall be included only to the extent of the
aggregate Investment of the Company or any of its Restricted Subsidiaries in
such Person and (vii) any non-cash expenses attributable to grants or exercises
of employee stock options. Notwithstanding the foregoing, for the purpose of the
covenant described under 'Certain Covenants--Limitation on Restricted Payments'
only, there shall be excluded from Consolidated Net Income any dividends,
repayments of loans or advances or other transfers of assets from Unrestricted
Subsidiaries to the Company or a Restricted Subsidiary to the extent such
dividends, repayments or transfers increase the amount of Restricted Payments
permitted under such covenant.
 
     'Consolidated Net Worth' means the total of the amounts shown on the
balance sheet of the Company and its consolidated Restricted Subsidiaries,
determined on a consolidated basis in accordance with GAAP, as of the end of the
most recent fiscal quarter of the Company ending prior to the taking of any
action for the purpose of which the determination is being made and for which
financial statements are available (but in no event ending more than 135 days
prior to the taking of such action), as (i) the par or stated value of all
outstanding Capital Stock of the Company plus (ii) paid in capital or capital
surplus relating to such Capital Stock plus (iii) any retained earnings or
earned surplus less (A) any accumulated deficit and (B) any amounts attributable
to Disqualified Stock.
 
     'Continuing Director' of any Person means, as of the date of determination,
any Person who (i) was a member of the Board of Directors of such Person on the
date of the Indenture or (ii) was nominated for election or elected to the Board

of Directors of such Person with the affirmative vote of a majority of the
Continuing Directors of such Person who were members of such Board of Directors
at the time of such nomination or election.
 
     'Currency Agreement' means in respect of a Person any foreign exchange
contract, currency swap agreement or other similar agreement as to which such
Person is a party or a beneficiary.
 
     'Default' means any event which is, or after notice or passage of time or
both would be, an Event of Default.
 
     'Disqualified Stock' means any Capital Stock which, by its terms (or by the
terms of any security into which it is convertible or for which it is
exchangeable), or upon the happening of any event (other than an event which
would constitute a Change of Control), (i) matures (excluding any maturity as
the result of an optional redemption by the issuer thereof) or is mandatorily
redeemable, pursuant to a sinking fund obligation or otherwise, or is redeemable
at the option of the holder thereof, in whole or in part, on or prior to the
final stated maturity of the Notes, or (ii) is convertible into or exchangeable
(unless at the sole option
 
                                      106
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of the issuer thereof) for (a) debt securities or (b) any Capital Stock referred
to in (i) above, in each case at any time prior to the final stated maturity of
the Notes.
 
     'Existing Indebtedness' means Indebtedness of the Company or its Restricted
Subsidiaries in existence on the Issue Date, plus interest accrued thereon,
after application of the net proceeds of the sale of the Notes as described in
this Offering Memorandum.
 
     'Equity Offering' means an offering for cash by the Company of its common
stock, or options, warrants or rights with respect to its common stock.
 
     'GAAP' means generally accepted accounting principles in the United States
of America as in effect as of the date of the Indenture, including those set
forth in the opinions and pronouncements of the Accounting Principles Board of
the American Institute of Certified Public Accountants and statements and
pronouncements of the Financial Accounting Standards Board or in such other
statements by such other entity as approved by a significant segment of the
accounting profession. All ratios and computations based on GAAP contained in
the Indenture shall be computed in conformity with GAAP.
 
     'Guarantee' means any obligation, contingent or otherwise, of any Person
directly or indirectly guaranteeing any Indebtedness of any other Person and any
obligation, direct or indirect, contingent or otherwise, of such Person (i) to
purchase or pay (or advance or supply funds for the purchase or payment of) such
Indebtedness of such other Person (whether arising by virtue of partnership
arrangements, or by agreement to keep-well, to purchase assets, goods,
securities or services, to take-or-pay, or to maintain financial statement
conditions or otherwise) or (ii) entered into for purposes of assuring in any
other manner the obligee of such Indebtedness of the payment thereof or to
protect such obligee against loss in respect thereof (in whole or in part);

provided, however, that the term 'Guarantee' shall not include endorsements for
collection or deposit in the ordinary course of business. The term 'Guarantee'
used as a verb has a corresponding meaning.
 
     'Guarantor' means each Subsidiary of the Company in existence on the Issue
Date and each Subsidiary (other than Unrestricted Subsidiaries) created or
acquired by the Company after the Issue Date.
 
     'Incur' means issue, assume, guarantee, incur or otherwise become liable
for; provided, however, that any indebtedness or Capital Stock of a Person
existing at the time such person becomes a Restricted Subsidiary (whether by
merger, consolidation, acquisition or otherwise) shall be deemed to be incurred
by such Restricted Subsidiary at the time it becomes a Restricted Subsidiary.
 
     'Indebtedness' means, with respect to any Person on any date of
determination (without duplication), (i) the principal of and premium (if any)
in respect of indebtedness of such Person for borrowed money, (ii) the principal
of and premium (if any) in respect of obligations of such Person evidenced by
bonds, debentures, notes or other similar instruments, (iii) all obligations of
such Person in respect of letters of credit or other similar instruments
(including reimbursement obligations with respect thereto) (other than
obligations with respect to letters of credit securing obligations (other than
obligations described in clauses (i), (ii) and (v)) entered into in the ordinary
course of business of such Person to the extent that such letters of credit are
not drawn upon or, if and to the extent drawn upon, such drawing is reimbursed
no later than the third business day following receipt by such Person of a
demand for reimbursement following payment on the letter of credit), (iv) all
obligations of such Person to pay the deferred and unpaid purchase price of
property or services (except trade payables and accrued expenses incurred in the
ordinary course of business), which purchase price is due more than six months
after the date of placing such property in service or taking delivery and title
thereto or the completion of such services, (v) all Capitalized Lease
Obligations and all Attributable Indebtedness of such Person, (vi) all
Indebtedness of other Persons secured by a Lien on any asset of such Person,
whether or not such Indebtedness is assumed by such Person, (vii) all
Indebtedness of other Persons to the extent Guaranteed by such Person, (viii)
the amount of all obligations of such Person with respect to the redemption,
repayment or other repurchase of any Disqualified Stock other than the Senior
PIK Preferred Stock or, with respect to any Restricted Subsidiary of the
Company, any Preferred Stock of such Restricted Subsidiary to the extent such
obligation arises on or before the Stated
 
                                      107
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Maturity of the Notes (but excluding, in each case, accrued dividends) and (ix)
to the extent not otherwise included in this definition, obligations under
Currency Agreements and Interest Rate Agreements. The amount of Indebtedness of
any Person at any date shall be the outstanding principal amount of all
unconditional obligations as described above, as such amount would be reflected
on a balance sheet prepared in accordance with GAAP, and the maximum liability
of such Person, upon the occurrence of the contingency giving rise to the
obligation, of any contingent obligations described above at such date.
 
     'Interest Rate Agreement' means with respect to any Person any interest

rate protection agreement, interest rate future agreement, interest rate option
agreement, interest rate swap agreement, interest rate cap agreement, interest
rate collar agreement, interest rate hedge agreement or other similar agreement
or arrangement as to which such Person is party or a beneficiary.
 
     'Investment' in any Person means any direct or indirect advance, loan
(other than advances to customers in the ordinary course of business that are
recorded as accounts payable on the balance sheet of such Person) or other
extension of credit (including by way of Guarantee or similar arrangement, but
excluding any debt or extension of credit represented by a bank deposit other
than a time deposit) or capital contribution to (by means of any transfer of
cash or other property to others or any payment for property or services for the
account or use of others), or any purchase or acquisition of Capital Stock,
Indebtedness or other similar instruments issued by such Person. For purposes of
the 'Limitation on Restricted Payments' covenant, (i) 'Investment' shall include
the portion (proportionate to the Company's equity interest in a Restricted
Subsidiary to be designated as an Unrestricted Subsidiary) of the fair market
value of the net assets of such Restricted Subsidiary of the Company at the time
that such Restricted Subsidiary is designated an Unrestricted Subsidiary;
provided, however, that upon a redesignation of such Subsidiary as a Restricted
Subsidiary, the Company shall be deemed to continue to have a permanent
'Investment' in an Unrestricted Subsidiary in an amount (if positive) equal to
(x) the Company's 'Investment' in such Subsidiary at the time of such
redesignation less (y) the portion (proportionate to the Company's equity
interest in such Subsidiary) of the fair market value of the net assets of such
Subsidiary at the time that such Subsidiary is so redesignated a Restricted
Subsidiary; and (ii) any property transferred to or from an Unrestricted
Subsidiary shall be valued at its fair market value at the time of such
transfer, in each case as determined in good faith by the Board of Directors and
evidenced by a resolution of such Board of Directors certified in an Officers'
Certificate to the Trustee.
 
     'Issue Date' means the date on which the Notes are originally issued.
 
     'Lien' means any security interest, encumbrance, lien or charge of any kind
(including any conditional sale or other title retention agreement or lease in
the nature thereof).
 
     'Management Group' means Thomas F. Helms, Jr. and other members of senior
management of the Company.
 
     'Net Available Cash' from an Asset Disposition means cash payments received
(including any cash payments received by way of deferred payment of principal
pursuant to a note or installment receivable or otherwise, but only as and when
received, therefrom in each case net of (i) all legal, title and recording tax
expenses, commissions and other fees and expenses incurred, and all Federal,
state, foreign and local taxes required to be paid or accrued as a liability
under GAAP, as a consequence of such Asset Disposition, (ii) all payments made
on any Indebtedness which is secured by any assets subject to such Asset
Disposition, in accordance with the terms of any Lien upon such assets, or which
must by its terms, or in order to obtain a necessary consent to such Asset
Disposition or by applicable law, be repaid out of the proceeds from such Asset
Disposition, (iii) all distributions and other payments required to be made to
any Person owning a beneficial interest in assets subject to sale or minority

interest holders in Subsidiaries or joint ventures as a result of such Asset
Disposition, (iv) the deduction of appropriate amounts to be provided by the
seller as a reserve, in accordance with GAAP, against any liabilities associated
with the assets disposed of in such Asset Disposition, provided, however, that
upon any reduction in such reserves (other than to the extent resulting from
payments of the respective reserved liabilities), Net Available Cash shall be
 
                                      108
<PAGE>
increased by the amount of such reduction to reserves, and retained by the
Company or any Restricted Subsidiary of the Company after such Asset Disposition
and (v) any portion of the purchase price from an Asset Disposition placed in
escrow (whether as a reserve for adjustment of the purchase price, for
satisfaction of indemnities in respect of such Asset Disposition or otherwise in
connection with such Asset Disposition) provided, however, that upon the
termination of such escrow, Net Available Cash shall be increased by any portion
of funds therein released to the Company or any Restricted Subsidiary.
 
     'Net Cash Proceeds,' with respect to any issuance or sale of Capital Stock,
means the cash proceeds of such issuance or sale net of attorneys' fees,
accountants' fees, underwriters' or placement agents' fees, discounts or
commissions and brokerage, consultant and other fees actually incurred in
connection with such issuance or sale and net of taxes paid or payable as a
result of such issuance or sale.
 
     'New Senior Secured Facilities' means the Credit Agreement, dated as of
June 25, 1997, among the Company as the borrower, certain guarantors, National
Westminster Bank plc, and any other financial institutions from time to time
party thereto, together with the related documents thereto (including, without
limitation, any guarantee agreements, pledge agreements and security documents),
in each case as such agreements may be amended (including any amendment and
restatement thereof), supplemented or otherwise modified from time to time,
including any agreement extending the maturity of, refinancing, replacing or
otherwise restructuring (including by way of adding Subsidiaries of the Company
as additional borrowers or guarantors thereunder) all or any portion of the
Indebtedness under such agreement or any successor or replacement agreement and
whether by the same or any other agent, lender or group of lenders.
 
     'Non-Recourse Debt' means Indebtedness (i) as to which neither the Company
nor any Restricted Subsidiary (a) provides any guarantee or credit support of
any kind (including any undertaking, guarantee, indemnity, agreement or
instrument that would constitute Indebtedness) or (b) is directly or indirectly
liable (as a guarantor, general partner or otherwise) and (ii) no default with
respect to which (including any rights that the holders thereof may have to take
enforcement action against an Unrestricted Subsidiary) would permit (upon
notice, lapse of time or both) any holder of any other Indebtedness of the
Company or any Restricted Subsidiary to declare a default under such other
Indebtedness or cause the payment thereof to be accelerated or payable prior to
its stated maturity.
 
     'Permitted Business' means any business which is the same as or related,
ancillary or complementary to any of the businesses of the Company and its
Restricted Subsidiaries on the date of the Indenture.
 

     'Permitted Investment' means an Investment by the Company or any of its
Restricted Subsidiaries in (i) a Wholly-Owned Subsidiary of the Company;
provided, however, that the primary business of such Wholly-Owned Subsidiary is
a Permitted Business; (ii) another Person if as a result of such Investment such
other Person becomes a Wholly-Owned Subsidiary of the Company or is merged or
consolidated with or into, or transfers or conveys all or substantially all its
assets to, the Company or a Wholly-Owned Subsidiary of the Company; provided,
however, that in each case such Person's primary business is a Permitted
Business; (iii) Temporary Cash Investments; (iv) receivables owing to the
Company or any of its Restricted Subsidiaries, created or acquired in the
ordinary course of business and payable or dischargeable in accordance with
customary trade terms; (v) payroll, travel and similar advances to cover matters
that are expected at the time of such advances ultimately to be treated as
expenses for accounting purposes and that are made in the ordinary course of
business; (vi) loans and advances to employees made in the ordinary course of
business consistent with past practices of the Company or such Restricted
Subsidiary; (vii) stock, obligations or securities received in settlement of
debts created in the ordinary course of business and owing to the Company or any
of its Restricted Subsidiaries or in satisfaction of judgments or claims; (viii)
a Person engaged in a Permitted Business or a loan or advance to a Restricted
Subsidiary the proceeds of which are used solely to make an investment in a
Person engaged in a Permitted Business or a Guarantee by the Company of
Indebtedness of any Person in which such Investment has been made provided,
however, that no Permitted Investments may be made pursuant to this clause
(viii) to the extent the amount thereof would, when taken together with all
other Permitted Investments made pursuant to this clause (viii), exceed $5
million in the aggregate (plus, to the extent not previously reinvested, any
return of capital realized on
 
                                      109
<PAGE>
Permitted Investments made pursuant to this clause (viii), or any release or
other cancellation of any Guarantee constituting such Permitted Investment);
(ix) Persons to the extent such Investment is received by the Company or any
Restricted Subsidiary as consideration for Asset Dispositions effected in
compliance with the covenant described under 'Repurchase at the Option of
Holders-Sales of Assets and Subsidiary Stock'; (x) prepayments and other credits
to suppliers made in the ordinary course of business consistent with the past
practices of the Company and its Restricted Subsidiaries; and (xi) Investments
in connection with pledges, deposits, payments or performance bonds made or
given in the ordinary course of business in connection with or to secure
statutory, regulatory or similar obligations, including obligations under
health, safety or environmental obligations.
 
     'Permitted Liens' means (a) Liens granted by the Company and the Guarantors
which secure Indebtedness to the extent the Indebtedness is incurred pursuant to
clause (i) of paragraph (b) under the 'Limitation on Incurrence of Indebtedness'
covenant; (b) Liens in favor of the Company; (c) Liens on property of a Person
existing at the time such Person is merged into or consolidated with the Company
or any Restricted Subsidiary thereof; provided that such Liens were in existence
prior to the contemplation of such acquisition and do not extend to any assets
of the Company or its Restricted Subsidiaries other than those acquired in
connection with such merger or consolidation; (d) Liens to secure the
performance of obligations, surety or appeal bonds, performance bonds or other

obligations of a like nature incurred in the ordinary course of business; (e)
Liens existing on the Issuance Date; (f) Liens in respect of extensions,
renewals, refundings or refinancings of any Indebtedness secured by the Liens
referred to in clauses (a), (b), (c) and (e) above and (h) below; provided that
the Liens in connection with such renewal, extensions, renewals, refundings or
refinancing shall be limited to all or part of the specific property which was
subject to the original Lien; (g) Liens for taxes, assessments or governmental
charges or claims that are not yet delinquent or that are being contested in
good faith by appropriate proceedings promptly instituted and diligently
concluded; provided that any reserve or other appropriate provision as shall be
required in conformity with GAAP shall have been made therefor; (h) any Lien
securing purchase money obligations incurred in connection with the purchase of
real or personal property provided that (A) at the time such Lien attached to
the real or personal property of the Company or Guarantor, the Company shall be
permitted to Incur at least $1.00 of additional Indebtedness pursuant to the
first paragraph of the 'Limitation on Incurrence of Indebtedness' covenant and
(B) such Liens do not extend to any property (other than the property so
purchased) owned by the Company or its Restricted Subsidiaries and is not
incurred more than 30 days after the incurrence of such Indebtedness secured by
such Lien; (i) Liens to secure Capitalized Lease Obligations (except in respect
of Sale and Leaseback Transactions) on real or personal property of the Company
to the extent consummated in compliance with the Indenture; provided that (A) at
the time such Lien attaches to the real or personal property of the Company or
Guarantor, the Company shall be permitted to Incur at least $1.00 of additional
indebtedness pursuant to the first paragraph of the 'Limitation on Incurrence of
Indebtedness' covenant and (B) such Liens do not extend to or cover any property
of the Company of any of its Subsidiaries other than the property subject to
such Capitalized Lease Obligation; and (j) Liens incurred in the ordinary course
of business of the Company or any Restricted Subsidiary thereof with respect to
obligations that do not exceed $2 million at any one time outstanding and that
(A) are not incurred in connection with the borrowing of money or the obtaining
of advances or credit (other than trade credit in the ordinary course of
business) and (B) do not in the aggregate materially detract from the value of
the property or materially impair the use thereof in the operation of the
business by the Company or such Restricted Subsidiary.
 
     'Person' means any individual, corporation, partnership, joint venture,
association, joint-stock company, trust, unincorporated organization, government
or any agency or political subdivision hereof or any other entity.
 
     'Preferred Stock,' as applied to the Capital Stock of any corporation,
means Capital Stock of any class or classes (however designated) which is
preferred as to the payment of dividends, or as to the distribution of assets
upon any voluntary or involuntary liquidation or dissolution of such
corporation, over shares of Capital Stock of any other class of such
corporation.
 
                                      110
<PAGE>
     A 'Public Market' exists at any time with respect to the common stock of
the Company if (i) the common stock of the Company is then registered with the
Securities and Exchange Commission pursuant to Section 12(b) or 12(g) of the
Exchange Act and traded either on a national securities exchange or in the
National Association of Securities Dealers Automated Quotation System and (ii)

at least 15% of the total issued and outstanding common stock of the Company, as
applicable, has been distributed prior to such time by means of an effective
registration statement under the Securities Act.
 
     'Qualified Capital Stock' of any Person shall mean any Capital Stock of
such Person which is not Disqualified Stock.
 
     'Refinancing Indebtedness' means Indebtedness that refunds, refinances,
replaces, renews, repays or extends (including pursuant to any defeasance or
discharge mechanism) (collectively, 'refinances,' and 'refinanced' shall have a
correlative meaning) any Indebtedness existing on the date of the Indenture or
Incurred in compliance with the Indenture (including Indebtedness of the Company
that refinances Indebtedness of any Restricted Subsidiary and Indebtedness of
any Restricted Subsidiary that refinances Indebtedness of another Restricted
Subsidiary) including Indebtedness that refinances Refinancing Indebtedness;
provided, however, that (i) the Refinancing Indebtedness has a Stated Maturity
no earlier than the earlier of (A) the first anniversary of the Stated Maturity
of the Notes and (B) the Stated Maturity of the Indebtedness being refinanced,
(ii) the Refinancing Indebtedness has an Average Life at the time such
Refinancing Indebtedness is Incurred that is equal to or greater than the lesser
of (A) the Average Life of the Notes and (B) the Average Life of the
Indebtedness being refinanced (iii) the Refinancing Indebtedness is subordinated
to the Notes on the same terms as the Indebtedness being refinanced if such
Indebtedness is subordinate to the Notes and, (iv) the Refinancing Indebtedness
is in an aggregate principal amount (or if issued with original issue discount,
an aggregate issue price) that is equal to (or 101% of, in the case of a
refinancing of the Notes in connection with a Change of Control) or less than
the sum of the aggregate principal amount (or if issued with original issue
discount, the aggregate acreted value) then outstanding of the Indebtedness
being refinanced (plus the amount of any premium required to be paid in
connection therewith and reasonable fees and expenses therewith) provided,
further, that Refinancing Indebtedness shall not include Indebtedness of a
Subsidiary which refinances Indebtedness of the Company.
 
     'Restricted Subsidiary' means any Subsidiary of the Company other an
Unrestricted Subsidiary.
 
     'Sale/Leaseback Transaction' means an arrangement relating to property now
owned or hereafter acquired whereby the Company or a Restricted Subsidiary
transfers such property to a Person and the Company or a Subsidiary leases it
from such Person.
 
     'Secured Indebtedness' means any Indebtedness of the Company or a Guarantor
secured by a Lien.
 
     'Senior PIK Preferred Stock' means the 12% senior preferred stock of the
Company.
 
     'Significant Subsidiary' means any Restricted Subsidiary that would be a
'Significant Subsidiary' of the Company within the meaning of Rule 1-02 under
Regulation S-X promulgated by the SEC.
 
     'Stated Maturity' means, with respect to any security, the date specified
in such security as the fixed date on which the payment of principal of such

security is due and payable, including pursuant to any mandatory redemption
provision.
 
     'Subordinated Obligation' means any Indebtedness of the Company (whether
outstanding on the Issue Date or thereafter Incurred) which is subordinate or
junior in right of payment to the Notes pursuant to a written agreement.
 
     'Subsidiary' of any Person incorporated in the United States means any
corporation, association, partnership or other business entity organized in the
United States of which more than 50% of the total voting power of shares of
Capital Stock or other interests (including partnership interests) entitled
(without regard to the occurrence of any contingency) to vote in the election of
directors, managers or trustees thereof is at the time owned or controlled,
directly or indirectly, by (i) such Person, (ii) such Person and one or more
Subsidiaries of such Person or (iii) one or more Subsidiaries of such Person.
Unless otherwise specified herein, each reference to a Subsidiary shall refer to
a Subsidiary of the Company.
 
     'Subsidiary Guarantee' means the Guarantee of the Notes by a Guarantor.
 
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<PAGE>
     'Temporary Cash Investments' means any of the following: (i) any Investment
in direct obligations of the United States of America or any agency thereof or
obligations Guaranteed by the United States of America or any agency thereof,
(ii) Investments in time deposit accounts, certificates of deposit and money
market deposits maturing within 180 days of the date of acquisition thereof
issued by a bank or trust company which is organized under the laws of the
United States of America, any state thereof or any foreign country recognized by
the United States of America having capital surplus and undivided profits
aggregating in excess of $250 million (or the foreign currency equivalent
thereof) and whose long-term debt, or whose parent holding company's long-term
debt, is rated 'A' (or such similar equivalent rating) or higher by at least one
nationally recognized statistical rating organization (as defined in Rule 436
under the Securities Act), (iii) repurchase obligations with a term of not more
than 30 days for underlying securities of the types described in clause (i)
above entered into with a bank meeting the qualifications described in clause
(ii) above, (iv) Investments in commercial paper, maturing not more than 180
days after the date of acquisition, issued by a corporation (other than an
Affiliate of the Company) organized and in existence under the laws of the
United States of America or any foreign country recognized by the United States
of America with a rating at the time as of which any investment therein is made
of 'P-1' (or higher) according to Moody's Investors Service, Inc. or 'A-1' (or
higher) according to Standard and Poor's Ratings Group, (v) Investments in
securities with maturities of six months or less from the date of acquisition
issued or fully guaranteed by any state, commonwealth or territory of the United
States of America, or by any political subdivision or taxing authority thereof,
and rated at least 'A' by Standard & Poor's Ratings Group or 'A' by Moody's
Investors Service, Inc. and (vi) Investments in mutual funds whose investment
guidelines restrict such funds' investments to those satisfying the provisions
of clauses (i) through (v) above.
 
     'Unrestricted Subsidiary' means (i) any Subsidiary of the Company that at
the time of determination shall be designated an Unrestricted Subsidiary by the

Board of Directors in the manner provided below and (ii) any Subsidiary of an
Unrestricted Subsidiary. The Board of Directors may designate any Subsidiary of
the Company (including any newly acquired or newly formed Subsidiary of the
Company) to be an Unrestricted Subsidiary unless such Subsidiary or any of its
Subsidiaries owns any Capital Stock or Indebtedness of, or owns or holds any
Lien on any property of, the Company or any Restricted Subsidiary of the Company
that is not a Subsidiary of the Subsidiary to be so designated; provided,
however, each Subsidiary to be so designated and each of its Subsidiaries has
not at the time of designation, and does not thereafter, create, incur, issue,
assume, guarantee or otherwise become directly or indirectly liable with respect
to any Indebtedness pursuant to which the lender has recourse to any of the
assets of the Company or any of its Restricted Subsidiaries and either (A) the
Subsidiary to be so designated has total consolidated assets of $10,000 or less
or (B) if such Subsidiary has consolidated assets greater than $10,000, then
such designation would be permitted under 'Limitation on Restricted Payments.'
The Board of Directors may designate any Unrestricted Subsidiary to be a
Restricted Subsidiary; provided, however, that immediately after giving effect
to such designation (x) the Company could Incur $1.00 of additional Indebtedness
under clause (a) of 'Limitation on Indebtedness' and (y) no Default shall have
occurred and be continuing. Any such designation by the Board of Directors shall
be evidenced to the Trustee by promptly filing with the Trustee a copy of the
Board Resolution giving effect to such designation and an Officers' Certificate
certifying that such designation complied with the foregoing provisions.
 
     'Voting Stock' of a corporation means all classes of Capital Stock of such
corporation then outstanding and normally entitled to vote in the election of
directors.
 
     'Wholly-Owned Subsidiary' means a Restricted Subsidiary of the Company, at
least 99% of the Capital Stock of which (other than directors' qualifying
shares) is owned by the Company or another Wholly-Owned Subsidiary.
 
                                      112

<PAGE>
                       DESCRIPTION OF OTHER INDEBTEDNESS
 
DESCRIPTION OF NEW SENIOR SECURED FACILITIES
 
     The Company entered into a Credit Agreement (the 'Credit Agreement') with
National Westminster Bank plc as agent (the 'Agent'), providing for the Term
Facility and the Revolver (the Revolver together with the Term Facility, the
'New Senior Secured Facilities'). The Term Facility shall be subject to
scheduled quarterly principal payments commencing September 30, 1997 and
continuing over the five-year period following the closing date. The Revolver
includes a letter of credit sublimit of $10 million and terminates five years
from the closing date. The Company used the Term Facility to provide certain
funding necessary to consummate the Acquisition, to refinance certain existing
debt of National Tobacco and LLC, and to redeem equity in LLC. The Revolver will
be used for working capital and general corporate purposes. This information
relating to the Credit Agreement is qualified in its entirety by reference to
the complete text of the documents entered into in connection therewith. The
following is a description of the general terms of the Credit Agreement.
 
     Indebtedness under the New Senior Secured Facilities has been guaranteed by
each of National Tobacco, National Tobacco Finance Corporation and NAOC, and
each of their current and future direct and indirect subsidiaries, if any.
Indebtedness under the Credit Agreement is secured by a first perfected lien on
substantially all the present and after acquired assets and property of the
Company and each of its direct and indirect subsidiaries. The collateral also
includes a first priority lien on all equity interests and intercompany notes
held by the Company, National Tobacco, National Tobacco Finance Corporation and
NAOC and each of their respective subsidiaries.
 
     Each advance under the New Senior Secured Facilities will bear interest per
annum, at the Company's option, as follows: (i) the higher of (a) the prime rate
plus 2.0% or (b) the Federal Funds Rate plus 2.5% or (ii) the Administrative
Agent's LIBOR rate plus 3.0% ('LIBOR Borrowing'), subject to limitations on the
amount of LIBOR Borrowing. In addition, the Credit Agreement provides for
mandatory repayment, subject to certain exceptions, of loans under the New
Senior Secured Facilities upon a Change of Control (as defined in the Credit
Agreement) or with 100% of the net proceeds of asset sales, certain equity and
debt issuances, and 80% of the excess cash flow for each fiscal year.
 
     The Revolver may be repaid and reborrowed. The Company is required to pay
the lenders under the Credit Agreement a commitment fee equal to 1/2 of 1% per
annum, payable on a quarterly basis, on the undrawn and unused portion of the
Revolver. The Company also is required to pay to the lenders participating in
the Revolver letter of credit fees equal to 3% per annum of the face amount of
letters of credit issued under the Revolver and to the lender issuing a letter
of credit a facing fee of 0.25% per annum on the average daily stated amount of
each outstanding letter of credit issued by such lender and its customary
administrative, amendment, payment and negotiation charges in connection with
such letters of credit.
 
     The Credit Agreement requires the Company to meet certain financial tests,
including minimum interest coverage, maximum leverage ratio, fixed charge
coverage and minimum consolidated EBITDA. The Credit Agreement also contains

covenants which, among other things, limit the incurrence of additional
indebtedness, dividends, transactions with affiliates, asset sales,
acquisitions, mergers, prepayments of other indebtedness, liens and encumbrances
and other matters customarily restricted in such agreements.
 
     The Credit Agreement contains customary events of default, including
payment defaults, breach of representations and warranties, covenant defaults,
cross-acceleration, cross-defaults to certain other indebtedness, certain events
of bankruptcy and insolvency, ERISA, judgment defaults and impairment of
security.
 
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<PAGE>
                          DESCRIPTION OF CAPITAL STOCK
 
     The following summary of the capital stock of the Company does not purport
to be complete and is qualified in its entirety by reference to the detailed
provisions of the Company's Charter and the Company's by-laws.
 
     The Company's authorized capital stock consists of 1,500,000 shares of
common stock, par value $.01 per share ('Common Stock'), which are divided
equally into voting and non-voting Common Stock, and 18,000,000 shares of
preferred stock, par value $.01 per share ('Preferred Stock') divided into two
classes consisting of twelve million shares of 12% Senior Payment-In-Kind
Preferred Stock (the 'Old Preferred Stock') and six million shares of 12% Senior
Exchange Payment-In-Kind Preferred Stock (the 'New Preferred Stock' and,
together with the Old Preferred Stock, the 'Senior Preferred Stock'). The
Company had outstanding 528,241 shares of voting Common Stock, currently
exercisable options to purchase 10,309 shares of voting Common Stock, options to
purchase an aggregate of 20,619 shares of Common Stock which are not currently
exercisable, warrants to purchase in the aggregate 63,490 shares of Common Stock
(representing approximately 10.0% of the Common Stock of the Company on a fully
diluted basis), including warrants to purchase 44,440 shares of Common Stock
issued as part of the Units and warrants to purchase 19,050 shares of Common
Stock issued to persons affiliated with the initial purchases of the Units, and
1,360,000 shares of Senior Preferred Stock (see 'The Exchange Offering,' 'Recent
Transactions,' 'Plan of Distribution').
 
COMMON STOCK
 
     Voting Rights.  Holders of voting Common Stock are entitled to one vote per
share on all matters that are submitted to holders of Common Stock for a vote.
Holders of non-voting Common Stock will not be entitled to vote on any matters
submitted to stockholders, except as otherwise may be required by law. All
shares of non-voting Common Stock currently are convertible by the holders
thereof, upon 61 days' prior notice (or lesser notice in certain circumstances),
into voting Common Stock. All shares of voting Common Stock are also convertible
by the holders thereof upon ten days' prior notice (or automatically in certain
circumstances) into non-voting Common Stock.
 
     Under Delaware law, the affirmative vote of the holders of a majority of
the outstanding shares of any class of Common Stock which is entitled to vote is
required to approve any amendment to the Restated and Certificate of
Incorporation of the Company which would increase or decrease the aggregate

number of authorized shares of such class, increase or decrease the par value of
the shares of such class, or modify or change the powers, preferences or special
rights of the shares of any class so as to affect such class adversely.
 
     Other Provisions.  Subject to the rights of any Preferred Stock, the
holders of Common Stock are entitled to receive such dividends, if any, as may
be declared from time to time by the Board of Directors in its discretion from
funds legally available therefor, and upon liquidation or dissolution are
entitled to receive all assets available for distribution to the stockholders.
 
REGISTRATION, TAG-ALONG AND DRAG-ALONG RIGHTS
 
     The Company, the Existing Stockholders (as defined below) and NatWest
entered into the Common Stock Registration Rights and Stockholders' Agreement,
dated as of June 25, 1997 (the 'Common Stock Registration Rights Agreement')
with respect to the shares of Common Stock (and other securities, if any)
issuable upon exercise of the Warrants ('Registrable Securities'). The Common
Stock Registration Rights Agreement provides that NatWest and persons to whom
Registrable Securities are transferred (collectively, 'Holders') will have the
registration rights and other rights and obligations with respect to the
Registrable Securities described below.
 
     Registration Rights.  Holders of Registrable Securities will have the right
to include such Registrable Securities in any registration statement under the
Securities Act filed by the Company for the account of any of its holders of
Common Stock (other than a registration statement on Form S-8) (a 'Piggy-Back
Registration'). In the case of a Piggy-Back Registration, the number of
Registrable Securities and other
 
                                      114
<PAGE>
shares of Common Stock requested to be included therein by the holders thereof
is subject to reduction on a pro rata basis to the extent that the Company or
the selling securityholders are advised by the managing underwriter therefor
that the total number of shares proposed to be included therein is such as to
materially and adversely affect the success of the offering.
 
     The Common Stock Registration Rights Agreement will include customary
covenants on the part of the Company and will provide that the Company will
indemnify the Holders of Registrable Securities included in any registration
statement and any underwriter with respect thereto against certain liabilities.
 
     Tag-Along Rights.  In the event of any proposed transfer, sale or other
disposition (collectively, a 'Transfer') of Common Stock by any of the Existing
Stockholders in any transaction, or a series of related transactions involving
shares of Common Stock aggregating at least 15% of the shares of Common Stock
then owned by the Existing Stockholders to a person (such other person being
hereinafter referred to as the 'proposed purchaser'), other than pursuant to an
Exempt Transfer (as defined below), each of the Holders of Warrants or the
Warrant Shares (i.e., shares of Common Stock issuable upon the exercise of
Warrants) shall have the right to require the Existing Stockholders to cause the
proposed purchaser to purchase from each of them a number of Warrant Shares
(and/or Warrants exercisable for a number of Warrant Shares) owned by such
Holder equal to the total number of shares of Common Stock to be sold by the

Existing Stockholders to the proposed purchaser (collectively, the 'Transfer
Shares') multiplied by a fraction, the numerator of which is the number of
Warrant Shares (including the number of Warrant Shares issuable upon the
exercise of Warrants) owned by such Holder, and the denominator of which is the
total number of shares of Common Stock and Warrant Shares (including the number
of Warrant Shares issuable upon the exercise of Warrants) owned by the Existing
Stockholders and by all of the Holders of Warrant Shares and Warrants. Any
Warrants or Warrant Shares purchased from the Holders pursuant to such provision
shall be paid for at the same price per security and upon the same terms and
conditions of such proposed transfer by such Existing Stockholders; provided
that the price per Warrant to be paid by the proposed purchaser shall equal the
price proposed to be paid per share of Common Stock for which such Warrant is
exercisable less the exercise price of such Warrant. The Company shall notify,
or cause to be notified, each Holder in writing of each such proposed transfer
at least 15 days prior to the date thereof. Such notice shall set forth (i) the
name of the proposed purchaser and the number of shares of Common Stock proposed
to be transferred, (ii) the name and address of the proposed purchaser, (iii)
the proposed amount of consideration and terms and conditions of payment offered
by such proposed purchaser (if the proposed consideration is not cash, the
notice shall describe the terms of the proposed consideration) and (iv) that
either the proposed purchaser has been informed of the 'tag-along right' and has
agreed to purchase Warrants or Warrant Shares in accordance with the terms of
the Common Stock Registration Rights Agreement or that the selling Existing
Stockholder will make such purchase.
 
     The tag-along right may be exercised by any Holder by delivery of a written
notice to the Company (the 'Tag-Along Notice'), within 5 days following their
receipt to the notice specified in the preceding paragraph. The Tag-Along Notice
shall state the amount of Warrants or Warrant Shares that such Holder or holder
proposes to include in such transfer to the proposed purchaser determined as
aforesaid. Failure to provide a Tag-Along Notice within 5-day notice period
shall be deemed to constitute an election by such holder not to exercise its
tag-along rights.
 
     In the event that the proposed purchaser does not purchase Warrants or
Warrant Shares from the Holders on the same terms and conditions as purchased
from the Existing Stockholder, then the Existing Stockholder making such
Transfer shall purchase such Warrants or Warrant Shares if the transfer occurs.
 
     Tag-along rights shall terminate upon the effectiveness of any registration
statement filed with the Commission with respect to shares of Common Stock in an
initial public offering or subsequent public offering if, after giving effect so
such offering, at least 50% of the Company's Common Stock on a fully-diluted
basis would be held by persons unaffiliated with the Company and without
restriction on transfer under the Securities Act.
 
                                      115
<PAGE>
     As used herein, the term 'Exempt Transfer' shall mean a transfer by a
Existing Stockholder to certain affiliates or family members of such Existing
Stockholder or to the Company or another Existing Stockholder.
 
     As used herein 'Existing Stockholders' shall mean the holders of Common
Stock on the Issue Date or any of their permitted transferees.

 
     Drag-Along Rights.  In the event of any proposed Transfer of Common Stock
by any of the Existing Stockholders in any transaction, or a series of related
transactions involving shares of Common Stock aggregating at least 51% of the
shares of Common Stock then owned by the Existing Stockholders to a person (such
other person being hereinafter referred to as the 'proposed purchaser'), other
than pursuant to an Exempt Transfer (as defined above), the Existing
Stockholders shall have the right to require each Holder of Warrants and Warrant
Shares to Transfer to the proposed purchaser a number of Warrant Shares (and/or
Warrants exercisable for a number of Warrant Shares) owned by such Holder equal
to the total number of Warrant Shares (including the number of Warrant Shares
issuable upon the exercise of Warrants) owned by such Holder multiplied by a
fraction, the numerator of which is the number of shares of Common Stock to be
sold by the Existing Stockholders to the proposed purchaser and the denominator
of which is the total number of shares of Common Stock then owned by the
Existing Stockholders. Any Warrants or Warrant Shares purchased from the Holders
pursuant to such provision shall be paid for at the same price per security and
upon the same terms and conditions of such proposed transfer by such Existing
Stockholders; provided that the price per Warrant to be paid by the proposed
purchaser shall equal the price proposed to be paid per share of Common Stock
for which such Warrant is exercisable less the exercise price of such Warrant.
The Company shall notify, or cause to be notified, each Holder in writing of
each such proposed transfer at least 15 days prior to the date thereof. Such
notice shall set forth (i) the name of the proposed purchaser and the number of
shares of Common Stock proposed to be transferred, (ii) the name and address of
the proposed purchaser, (iii) the proposed amount of consideration and terms and
conditions of payment offered by such proposed purchaser (if the proposed
consideration is not cash, the notice shall describe the terms of the proposed
consideration) and (iv) that either the proposed purchaser has been informed of
the 'drag-along right' and has agreed to purchase Warrants or Warrant Shares in
accordance with the terms hereon.
 
     In the event that the proposed purchaser does not purchase Warrants and
Registrable Securities from the Holders on the same terms and conditions as
purchased from the Existing Stockholder, then the Existing Stockholder making
such Transfer shall purchase such Warrants and Shares if the transfer occurs.
 
     Drag-along rights shall terminate upon the effectiveness of any
registration statement filed with the Commission with respect to shares of
Common Stock in an initial public offering or subsequent public offering if,
after giving effect so such offering, at least 50% of the Company's Common Stock
on a fully-diluted basis would be held by persons unaffiliated with the Company
and without restriction on transfer under the Securities Act.
 
  Registration Requirements
 
     The Company is not obligated to commence an exchange offer pursuant to an
effective registration statement or (except as described above) cause the
Warrants or the Common Stock issuable upon their exercise to be registered under
the Securities Act.
 
PREFERRED STOCK
 
     Upon the consummation of the Exchange Offer, the only outstanding preferred

stock will be shares of the New Preferred Stock and any untendered shares of Old
Preferred Stock. See 'Description of Senior PIK Preferred Stock'.
 
                                      116
<PAGE>
SECTION 203 OF THE DELAWARE LAW
 
     Section 203 of the Delaware General Corporation Law prohibits a
publicly-held Delaware corporation from engaging in a 'business combination'
with an 'interested stockholder' for a period of three years after the date of
the transaction in which the person became an interested stockholder, unless:
(i) prior to the date of the business combination, the transaction is approved
by the board of directors of the corporation; (ii) upon consummation of the
transaction which resulted in the stockholder becoming an interested
stockholder, the interested stockholder owns at least 85% of the outstanding
voting stock; or (iii) on or after such date the business combination is
approved by the board of directors and by the affirmative vote of at least
66 2/3% of the outstanding voting stock which is not owned by the interested
stockholder. A 'business combination' includes mergers, asset sales and other
transactions resulting in a financial benefit to the interested stockholder. An
'interested stockholder' is a person who, together with affiliates and
associates, owns (or within three years, did own) 15% or more of the
corporation's voting stock.
 
DIRECTORS' LIABILITY
 
     The Company has included in its Charter and Bylaws provisions to: (i)
eliminate the personal liability of its directors for monetary damages resulting
from breaches of their fiduciary duty (provided that such provisions do not
eliminate liability for breaches of the duty of loyalty, acts or omissions not
in good faith or which involve intentional misconduct or a knowing violation of
law, violations under Section 174 of the Delaware General Corporation Law, or
for any transaction from which the director derived an improper personal
benefit); and (ii) indemnify its directors and officers to the fullest extent
permitted by Section 145 of the Delaware General Corporation Law, including
circumstances in which indemnification is otherwise discretionary. The Company
believes that these provisions are necessary to attract and retain qualified
persons as directors and officers.
 
     In addition, the Company has obtained liability insurance for each director
and officer for certain losses arising from claims or charges made against them
while acting in their capacities as directors or officers for the Company.
 
WARRANTS
 
     Upon the consummation of the Offering, Warrants to purchase approximately
7.0% of the Common Stock will be issued to the purchasers of the Units. See
'Description of Warrants.' The Warrant Agreement governing the Warrants contains
antidilution provisions which entitle the Warrant holders to receive their pro
rata share of any stock splits or dividends payable on any Common Stock.
 
                       DESCRIPTION OF NEW PREFERRED STOCK
 
     This Summary does not purport to be a complete description of the New

Preferred Stock and is subject to the detailed provisions of, and qualified in
its entirety by reference to, the provisions of the Certificate of Designation
relating thereto (including the definitions contained therein). Definitions
relating to certain capitalized terms are set forth under 'Description of
Notes--Certain Definitions' and throughout this description provided that the
determination of Consolidated Net Income shall be after the payment of dividends
on the New Preferred Stock. Capitalized terms that are used but not otherwise
defined herein have the meanings assigned to them in the Certificate of
Designation for the New Preferred Stock (the 'Certificate of Designation'), and
such definitions are incorporated herein by reference.
 
GENERAL
 
     The number of shares constituting the series of preferred stock which is
herein referred to as the New Preferred Stock is 6,000,000, each with a
liquidation preference of $25.00. Such number of shares of the New Preferred
Stock as may be necessary to be publicly offered in exchange for the Old
Preferred Stock as contemplated by the Preferred Stock Registration Rights
Agreement shall be initially issued with additional shares reserved for issuance
as payment-in-kind dividends. See '--Dividends' below. The New Preferred
 
                                      117
<PAGE>
Stock, when issued, will be fully paid and nonassessable, and the holders
thereof will not have any subscription or preemptive rights.
 
RANKING
 
     The New Preferred Stock ranks, with respect to dividend distributions and
distributions upon the liquidation, winding-up or dissolution of the Company,
pari passu with the Old Preferred Stock and senior to all classes of common
stock of the Company, and to each other class of capital stock or series of
preferred stock established after the date of this Memorandum other than as
permitted in the following sentence (collectively, 'Junior Securities'). The
Company may not issue any class or series of capital stock ranking senior to or
on a parity with the Senior Preferred Stock with respect to dividend
distributions or distributions upon liquidation, winding-up or dissolution of
the Company without the approval of the holders of at least a majority of the
shares of Senior Preferred Stock then outstanding, voting or consenting, as the
case may be, together as one class; provided, however, that the Company can
issue additional shares of Senior Preferred Stock to satisfy dividend payments
on outstanding shares of Senior Preferred Stock; and provided further, however,
that the Company can issue shares of preferred stock ranking on a parity with
the Senior Preferred Stock if after giving effect thereto the Consolidated
Coverage Ratio is greater than 1.7 to 1.
 
DIVIDENDS
 
     Holders of the Senior Preferred Stock will be entitled to receive, when, as
and if declared by the board of directors of the Company, out of funds legally
available therefor, dividends on the Senior Preferred Stock at a rate per annum
equal to 12% of the liquidation preference per share of Senior Preferred Stock,
payable quarterly; provided that so long as a Triggering Event (as defined
below) shall have occurred and be continuing, additional dividends will

accumulate on the Senior Preferred Stock at a rate per annum equal to no more
than 2% of the liquidation preference per share of the Senior Preferred Stock,
payable quarterly (any such increase is an 'Additional Dividend'). All dividends
will be cumulative whether or not earned or declared on a daily basis from the
Issue Date and will be payable quarterly in arrears on March 15, June 15,
September 15 and December 15 of each year, commencing on September 15, 1997, to
holders of record on the March 1, June 1, September 1 and December 1 immediately
preceding the relevant dividend payment date. Dividends may be paid, at the
Company's option, on any dividend payment date occurring on or prior to June 15,
2002 either in cash or by the issuance of additional shares of Senior Preferred
Stock (including fractional shares) having an aggregate liquidation preference
equal to the amount of such dividends. In the event, that on or prior to June
15, 2002 dividends are declared and paid through the issuance of additional
shares of Senior Preferred Stock, as provided in the previous sentence, such
dividends shall be deemed paid in full and will not accumulate. After June 15,
2002, dividends must be paid in cash. The Indenture restricts the Company's
ability to pay cash dividends on its Capital Stock and will prohibit such
payments in certain instances and other future agreements may provide similar
restrictions. See 'Description of Notes.'
 
     Unpaid dividends accumulating after June 15, 2002 on the Senior Preferred
Stock for any past dividend period and dividends in connection with any optional
redemption may be declared and paid at any time, without reference to any
regular dividend payment date, to holders of record on such date, not more than
forty-five days prior to the payment thereof, as may be fixed by the board of
directors of the Company.
 
REDEMPTION
 
     Optional Redemption.  At any time and from time to time on or prior to June
15, 2000, the Company may, subject to certain requirements, redeem up to 35% of
the Senior Preferred Stock out of Net Cash Proceeds of one or more Equity
Offerings by the Company so long as there is a Public Market as at the time of
such redemption, at a redemption price equal to 112% of the liquidation
preference thereof, plus, without duplication, an amount in cash equal to all
accumulated and unpaid dividends (including an amount in cash equal to a
prorated dividend for the period from the immediately preceding dividend payment
date to the redemption date). After June 15, 2000 and prior to June 15, 2002,
the Senior Preferred Stock is not redeemable. On or after June 15, 2002, the
Senior Preferred Stock will be redeemable, at the Company's
 
                                      118
<PAGE>
option, in whole at any time or in part from time to time, at the following
redemption prices (expressed as a percentage of liquidation preference) if
redeemed during the twelve-month period commencing on June 15 of the applicable
year set forth below plus, without duplication, an amount in cash equal to all
accumulated and unpaid dividends (including an amount in cash equal to a
prorated dividend for the period from the immediately preceding dividend payment
date to the redemption date):
 
<TABLE>
<CAPTION>
YEAR                                PERCENTAGE

- ----------------------------------- ----------
<S>                                 <C>
2002...............................    106.000%
2003...............................    104.000%
2004...............................    102.000%
2005 and thereafter................    100.000%
</TABLE>
 
     Mandatory Redemption.  The Senior Preferred Stock will be subject to
mandatory redemption (subject to contractual and other restrictions with respect
thereto and to the legal availability of funds therefor) in whole on June 15,
2007 at a price equal to the liquidation preference thereof, plus, without
duplication, all accumulated and unpaid dividends to the date of redemption.
 
     In the event of redemption of fewer than all of the outstanding shares of
Senior Preferred Stock, the Senior Preferred Stock will be redeemed on a pro
rata basis. The Senior Preferred Stock will be redeemable upon not less than 30
nor more than 60 days, prior written notice, mailed by first class mail to a
holder's last address as it shall appear on the register maintained by the
Transfer Agent of the Senior Preferred Stock. On and after any redemption date,
dividends will cease to accrue on the Senior Preferred Stock or Portions thereof
called for redemption unless the Company shall fail to redeem any such Senior
Preferred Stock.
 
LIQUIDATION PREFERENCE
 
     Upon any voluntary or involuntary liquidation, dissolution or winding-up of
the Company, holders of the Senior Preferred Stock will initially be entitled to
be paid, out of the assets of the Company available for distribution, $25.00 per
share, plus an amount in cash equal to accumulated and unpaid dividends thereon
to the date fixed for liquidation, dissolution or winding-up (including an
amount equal to a prorated dividend for the period from the immediately
preceding dividend payment date to the date fixed for liquidation, dissolution
or winding-up), before any distribution is made on any Junior Securities. If
upon any voluntary or involuntary liquidation, dissolution or winding-up of the
Company, the amounts payable with respect to the Senior Preferred Stock are not
paid in full, the holders of the Senior Preferred Stock will share equally and
ratably in any distribution of assets of the Company first in proportion to the
full liquidation preference to which each is entitled until such preferences are
paid in full, and then in proportion to their respective amounts of accumulated
but unpaid dividends.
 
VOTING RIGHTS
 
     Holders of the Senior Preferred Stock have no voting rights with respect to
general corporate matters, except as provided by Delaware Law or as set forth in
the Certificate of Designation. The Certificate of Designation provides that if
(i) after June 15, 2002, any dividends on the New Preferred Stock required to be
paid in cash are in arrears and unpaid or (ii) the Company fails to redeem the
New Preferred Stock on or before June 15, 2007 or fails to discharge any
redemption obligation with respect to the New Preferred Stock or (iii) the
Company fails to make a Change of Control offer if such an offer is required by
the provisions set forth under '--Change of Control' below or fails to purchase
shares of New Preferred Stock from holders who elect to have such shares

purchased pursuant to the Change of Control Offer or (iv) a breach or violation
of any of the provisions described under the caption '--Certain Covenants'
occurs and the breach or violation continues for a period of 60 days or more
after the Company receives notice thereof specifying the default from the
holders of at least 25% of the shares of New Preferred Stock then outstanding or
(v) the Company fails to pay at the final stated maturity (giving effect to any
extensions thereof) the principal amount of any Indebtedness of the Company or
any Restricted Subsidiary of the Company, or the final stated maturity of any
such Indebtedness is accelerated, if the aggregate principal
 
                                      119
<PAGE>
amount of such Indebtedness, together with the aggregate principal amount of any
other such Indebtedness in default for failure to pay principal at the final
stated maturity giving effect to any extensions thereof) or which has been
accelerated, aggregates $5,000,000 or more at any time, in each case, after a
20-day period during which such default shall not have been cured or such
acceleration rescinded, then the number of directors constituting the board of
directors of the Company will be adjusted to permit the holders of a majority of
the then outstanding shares of Senior Preferred Stock, voting separately and as
a class, to elect two directors to the board of directors of the Company. Such
voting rights will continue until such time as, in the case of a dividend
default, all accumulated and unpaid dividends on the New Preferred Stock are
paid in full in cash and, in all other cases, any failure, breach or default
giving rise to such voting rights is remedied, cured or waived by the holders of
at least a majority of the shares of New Preferred Stock then outstanding, at
which time the term of any directors elected pursuant to the provisions of this
paragraph shall terminate. Each such event described in clauses (i) through (v)
above is referred to herein as a 'Triggering Event.'
 
     In addition, the Certificate of Designation provides that the Company will
not authorize any additional shares of Senior Preferred Stock or any class or
series of capital stock ranking prior to the Senior Preferred Stock with respect
to dividend distributions or distributions upon liquidation, winding-up or
dissolution without the affirmative vote or consent of holders of at least a
majority of the shares of Senior Preferred Stock of the Company then outstanding
which are entitled to vote thereon, voting or consenting, as the case may be, as
one class or on parity with the Senior Preferred Stock, unless after giving
effect to the issuance of any such preferred stock the Consolidated Coverage
Ratio is greater than 1.7 to 1. The Certificate of Designation also provides
that the Company may not amend the Certificate of Designation so as to affect
adversely the specified rights, preferences, privileges or voting rights of the
holders of shares of Senior Preferred Stock, without the affirmative vote or
consent of the holders of at least a majority of the then outstanding shares of
Senior Preferred Stock which are entitled to vote thereon, voting or consenting,
as the case may be, as one class.
 
     Under Delaware law, holders of New Preferred Stock are entitled to vote as
a class upon a proposed amendment to the certificate of incorporation of the
Company, whether or not entitled to vote thereon by the certificate of
incorporation, if the amendment would increase or decrease the par value of the
shares of such class, or alter or change the powers, preferences, or special
rights of the shares of such class so as to affect them adversely.
 

CHANGE OF CONTROL OFFER
 
     Within 20 days of the occurrence of a Change of Control, the Company shall
make an offer to purchase (the 'Change of Control Offer') the outstanding New
Preferred Stock at a purchase price equal to 101% of the liquidation preference
thereof plus, without duplication, an amount in cash equal to all accumulated
and unpaid dividends thereon (including (x) any Additional Dividends and (y) an
amount in cash equal to a prorated dividend for the period from the immediately
preceding dividend payment date to the Change of Control Payment Date (such
applicable purchase price being hereinafter referred to as the 'Change of
Control Purchase Price')) in accordance with the procedures set forth in this
covenant.
 
     Within 20 days of the occurrence of a Change of Control, the Company also
shall (i) cause a notice of the Change of Control to be sent at least once to
the Dow Jones News Service or similar business news service in the United States
and (ii) send by first-class mail, postage prepaid, to each holder of New
Preferred Stock, at the address appearing on the stock books of the Company, a
notice stating:
 
          (1) that the Change of Control Offer is being made pursuant to this
     covenant and that all New Preferred Stock tendered will be accepted for
     payment, and otherwise subject to the terms and conditions set forth
     herein;
 
          (2) the Change of Control Purchase Price and the purchase date (which
     shall be a Business Day no earlier than 20 Business Days from the date such
     notice is mailed (the 'Change of Control Payment Date'));
 
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<PAGE>
          (3) that any New Preferred Stock not tendered will continue to
     accumulate dividends;
 
          (4) that, unless the Company defaults in the payment of the Change of
     Control Purchase Price, any New Preferred Stock accepted for payment
     pursuant to the Change of Control Offer shall cease to accumulate dividends
     after the Change of Control Payment Date;
 
          (5) that holders accepting the offer to have their New Preferred Stock
     purchased pursuant to a Change of Control Offer will be required to
     surrender their certificates representing New Preferred Stock to the
     Company at the address specified in the notice prior to the close of
     business on the Business Day preceding the Change of Control Payment Date;
 
          (6) that holders will be entitled to withdraw their acceptance if the
     Company receives, not later than the close of business on the third
     Business Day preceding the Change of Control Payment Date, a telegram,
     telex, facsimile transmission or letter setting forth the name of the
     holder, the number of shares of New Preferred Stock delivered for purchase,
     and a statement that such holder is withdrawing his election to have such
     New Preferred Stock purchased;
 
          (7) that holders whose New Preferred Stock is being purchased only in

     part will be issued new certificates representing the number of shares of
     New Preferred Stock equal to the unpurchased portion of the certificates
     surrendered; and
 
          (8) any other procedures that a holder must follow to accept a Change
     of Control Offer or effect withdrawal of such acceptance.
 
     On the Change of Control Payment Date, the Company shall accept for payment
the New Preferred Stock tendered pursuant to the Change of Control Offer and
promptly mail to each holder of New Preferred Stock so accepted payment in an
amount equal to the purchase price for such New Preferred Stock certificate
equal to any unpurchased shares represented by a certificate surrendered.
 
     In the event that a Change of Control occurs and the holders of New
Preferred Stock exercise their right to require the Company to purchase New
Preferred Stock, if such purchase constitutes a 'tender offer' for purposes of
Rule 14e-1 under the Exchange Act at that time, the Company will comply with the
requirements of Rule 14e-1 as then in effect with respect to such repurchase
and, in the event of a conflict between the requirements of the Exchange Act and
of the Certificate of Designations, the provisions of the Exchange Act shall
govern.
 
     Prior to the mailing of the notice referred to above, but in any event
within 20 days following the date on which a Change of Control occurs, the
Company covenants that, if the purchase of the New Preferred Stock would violate
or constitute a default or be prohibited under the Indenture, the New Secured
Credit Facilities or any other instrument governing Indebtedness outstanding at
the time, then the Company will, to the extent needed to permit such purchase of
New Preferred Stock, either (i) repay in full all Indebtedness under the
Indenture, the New Secured Credit Facilities or any such other instrument, as
the case may be, or (ii) obtain the requisite consents under the Indenture, the
New Secured Credit Facilities or any such other instrument, as the case may be,
to permit the redemption of the New Preferred Stock as provided above. The
Company will first comply with the covenant in the preceding sentence before it
will be required to redeem New Preferred Stock pursuant to the provisions
described above.
 
CERTAIN COVENANTS
 
     The Certificate of Designation contains certain covenants including, among
others, the following:
 
  Limitation on Indebtedness.
 
     (a) The Company shall not, and shall not permit any of its Restricted
Subsidiaries to, Incur any Indebtedness; provided, however, that the Company may
Incur Indebtedness if on the date thereof the Consolidated Coverage Ratio would
be greater than 1.7:1.0.
 
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<PAGE>
     (b) Notwithstanding the foregoing paragraph (a), the Company may Incur the
following Indebtedness:
 

          (i) Indebtedness Incurred pursuant to the New Senior Secured
     Facilities (including, without limitation, any renewal, extension,
     refunding, restructuring, replacement or refinancing thereof referred to in
     the definition thereof), provided, however, that the aggregate principal
     amount of all Indebtedness Incurred pursuant to this clause (i) does not
     exceed $150 million at any time outstanding less the aggregate principal
     amount thereof repaid with the net proceeds of Asset Dispositions (to the
     extent, in the case of a repayment of revolving credit indebtedness, the
     commitment to advance loans has been terminated);
 
          (ii) Indebtedness represented by Capitalized Lease Obligations,
     mortgage financings or purchase money obligations, in each case Incurred
     for the purpose of financing all or any part of the purchase price or cost
     of construction or improvement of property used in a Permitted Business or
     Incurred to refinance any such purchase price or cost of construction or
     improvement, in each case Incurred no later than 365 days after the date of
     such acquisition or the date of completion of such construction or
     improvement; provided, however, that the principal amount of any
     Indebtedness Incurred pursuant to this clause (ii) shall not exceed $5
     million at any time outstanding;
 
          (iii) Indebtedness of the Company owing to and held by any
     Wholly-Owned Subsidiary or Indebtedness of a Restricted Subsidiary owing to
     and held by the Company or any Wholly-Owned Subsidiary; provided, however,
     that any subsequent issuance or transfer of any Capital Stock or any other
     event which results in any such Wholly-Owned Subsidiary ceasing to be a
     Wholly-Owned Subsidiary or any subsequent transfer of any such Indebtedness
     (except to the Company or any Wholly-Owned Subsidiary) shall be deemed, in
     each case, to constitute the Incurrence of such Indebtedness by the issuer
     thereof;
 
          (iv) Indebtedness represented by (v) the Notes, (w) the New Senior
     Secured Facilities, (x) the Subsidiary Guarantees, (y) Existing
     Indebtedness and (z) any Refinancing Indebtedness Incurred in respect of
     any Indebtedness described in this clause (iv) or Incurred pursuant to
     paragraph (a) above;
 
          (v) (A) Indebtedness of a Restricted Subsidiary Incurred and
     outstanding on the date on which such Restricted Subsidiary was acquired by
     the Company (other than Indebtedness Incurred in anticipation of, or to
     provide all or any portion of the funds or credit support utilized to
     consummate the transaction or series of related transactions pursuant to
     which such Restricted Subsidiary became a Subsidiary or was otherwise
     acquired by the Company); provided, however, that at the time such
     Restricted Subsidiary is acquired by the Company, the Company would have
     been able to incur $1.00 of additional Indebtedness pursuant to paragraph
     (a) above after giving effect to the Incurrence of such Indebtedness
     pursuant to this clause (v) and (B) Refinancing Indebtedness Incurred by a
     Restricted Subsidiary in respect of Indebtedness Incurred by such
     Restricted Subsidiary pursuant to this clause (v);
 
          (vi) Indebtedness (A) in respect of performance bonds, bankers'
     acceptances and surety or appeal bonds provided by the Company or any of
     its Restricted Subsidiaries to their customers in the ordinary course of

     their business, (B) in respect of performance bonds or similar obligations
     of the Company or any of its Restricted Subsidiaries for or in connection
     with pledges, deposits or payments made or given in the ordinary course of
     business in connection with or to secure statutory, regulatory or similar
     obligations, including obligations under health, safety or environmental
     obligations and (C) arising from Guarantees to suppliers, lessors,
     licensees, contractors, franchises or customers of obligations (other than
     Indebtedness) incurred in the ordinary course of business;
 
          (vii) Indebtedness under Currency Agreements and Interest Rate
     Agreements; provided, however, that in the case of Currency Agreements and
     Interest Rate Agreements, such Currency Agreements and Interest Rate
     Agreements are entered into for bona fide hedging purposes of the Company
     or its Restricted Subsidiaries (as determined in good faith by the Board of
     Directors of the Company) and correspond in terms of notional amount,
     duration, currencies and interest rates as applicable, to Indebtedness of
     the Company or its Restricted Subsidiaries Incurred without violation of
     the Indenture
 
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<PAGE>
     or to business transactions of the Company or its Restricted Subsidiaries
     on customary terms entered into in the ordinary course of business;
 
          (viii) Indebtedness arising from agreements providing for
     indemnification, adjustment of purchase price or similar obligations, or
     from Guarantees or letters of credit, surety bonds or performance bonds
     securing any obligations of the Company or any of its Restricted
     Subsidiaries pursuant to such agreements, in each case Incurred in
     connection with the disposition of any business assets or Restricted
     Subsidiary of the Company (other than Guarantees of Indebtedness or other
     obligations incurred by any Person acquiring all or any portion of such
     business assets or Restricted Subsidiary of the Company for the purpose of
     financing such acquisition) in a principal amount not to exceed the gross
     proceeds actually received by the Company or any of its Restricted
     Subsidiaries in connection with such disposition; provided, however, that
     the principal amount of any Indebtedness incurred pursuant to this clause
     (viii) when taken together with all Indebtedness incurred pursuant to this
     clause (viii) and then outstanding, shall not exceed $1 million;
 
          (ix) Indebtedness consisting of (A) Guarantees by the Company without
     violation of the Indenture and (B) Guarantees by a Restricted Subsidiary of
     senior indebtedness incurred by the Company without violation of the
     Indenture (so long as such Restricted Subsidiary could have incurred such
     Indebtedness directly without violation of the Indenture);
 
          (x) Indebtedness arising from the honoring by a bank or other
     financial institution of a check, draft or similar instrument drawn against
     insufficient funds in the ordinary course of business in an amount not to
     exceed $500,000 at any time, provided that such Indebtedness is
     extinguished within two business days of its incurrence; and
 
          (xi) Indebtedness (other than Indebtedness described in clauses (i) -
     (x)) in a principal amount which, when taken together with the principal

     amount of all other Indebtedness Incurred pursuant to this clause (xi) and
     then outstanding, will not exceed $10 million (it being understood that any
     Indebtedness Incurred under this clause (xi) shall cease to be deemed
     Incurred or outstanding for purposes of this clause (xi) (but shall be
     deemed to be Incurred for purposes of paragraph (a)) from and after the
     first date on which the Company or its Restricted Subsidiaries could have
     Incurred such Indebtedness under the foregoing paragraph (a) without
     reliance upon this clause (xi).
 
     (c) The Company will not permit any Unrestricted Subsidiary to Incur any
Indebtedness other than Non-Recourse Debt.
 
     Limitation on Restricted Payments.  The Company shall not, and shall not
permit any of its Restricted Subsidiaries, directly or indirectly, to (i)
declare or pay any dividend or make any distribution on or in respect of its
Capital Stock (including any payment in connection with any merger or
consolidation involving the Company or any of its Restricted Subsidiaries)
except (A) dividends or distributions payable in its Capital Stock (other than
Disqualified Capital Stock) or in options, warrants or other rights to purchase
such Capital Stock, (B) dividends or distributions payable to the Company or a
Wholly-Owned Subsidiary of the Company and (C) dividends (in cash or additional
shares of New Preferred Stock), (ii) purchase, redeem, retire or otherwise
acquire for value any Capital Stock of the Company (other than the New Preferred
Stock) or any Restricted Subsidiary of the Company held by Persons other than
the Company or another Restricted Subsidiary of the Company (in either case,
other than in exchange for its Capital Stock (other than Disqualified Stock)),
(iii) purchase, repurchase, redeem, defease or otherwise acquire or retire for
value, prior to scheduled maturity, scheduled repayment or scheduled sinking
fund payment, any Subordinated Obligations or (iv) make any Investment (other
than a Permitted Investment) in any Person (any such dividend, distribution,
purchase, redemption, repurchase, defeasance, other acquisition, retirement or
Investment as described in preceding clauses (i) through (iv) being referred to
as a 'Restricted Payment'); if at the time the Company or such Restricted
Subsidiary makes such Restricted Payment:
 
          (1) The Company shall have paid a dividend, on the most recent
     dividend payment date, by the issuance of additional New Preferred Stock;
     or
 
                                      123
<PAGE>
          (2) a Triggering Event shall have occurred and be continuing (or would
     result therefrom); or
 
          (3) the Company is not able to incur an additional $1.00 of
     Indebtedness pursuant to paragraph (a) under 'Limitation on Indebtedness';
     or
 
          (4) the aggregate amount of such Restricted Payment and all other
     Restricted Payments declared or made subsequent to the Issue Date would
     exceed the sum of (A) 50% of the Consolidated Net Income accrued during the
     period (treated as one accounting period) from the first day of the fiscal
     quarter beginning on or after the Issue Date to the end of the most recent
     fiscal quarter ending prior to the date of such Restricted Payment as to

     which financial results are available (but in no event ending more than 135
     days prior to the date of such Restricted Payment) (or, in case such
     Consolidated Net Income shall be a deficit, minus 100% of such deficit);
     (B) the aggregate net proceeds received by the Company from the issue or
     sale of its Capital Stock (other than Disqualified Stock) or other capital
     contributions subsequent to the Issue Date (other than net proceeds
     received from an issuance or sale of such Capital Stock to a Subsidiary of
     the Company or an employee stock ownership plan or similar trust);
     provided, however, that the value of any non-cash net proceeds shall be as
     determined by the Board of Directors in good faith, except that in the
     event the value of any non-cash net proceeds shall be $1 million or more,
     the value shall be as determined in writing by an independent investment
     banking firm of nationally recognized standing; (C) the amount by which
     Indebtedness of the Company is reduced on the Company's balance sheet upon
     the conversion or exchange (other than by a Restricted Subsidiary of the
     Company) subsequent to the Issue Date of any Indebtedness of the Company
     Incurred subsequent to the Issue Date which is convertible or exchangeable
     for Capital Stock of the Company (less the amount of any cash, or other
     property, distributed by the Company upon such conversion or exchange); (D)
     the amount equal to the net reduction in Investments (other than Permitted
     Investments) made after the Issue Date by the Company or any of its
     Restricted Subsidiaries in any Person resulting from (i) repurchases or
     redemptions of such Investments by such Person, proceeds realized upon the
     sale of such Investment to an unaffiliated purchaser, repayments of loans
     or advances or other transfers of assets by such Person to the Company or
     any Restricted Subsidiary of the Company or (ii) the redesignation of
     Unrestricted Subsidiaries as Restricted Subsidiaries (valued in each case
     as provided in the definition of 'Investment') not to exceed, in the case
     of any Unrestricted Subsidiary, the amount of Investments previously
     included in the calculation of the amount of Restricted Payments; provided,
     however, that no amount shall be included under this Clause (D) to the
     extent it is already included in Consolidated Net Income; and (E) $10.0
     million.
 
     The provisions of the foregoing paragraph shall not prohibit:
 
          (i) any purchase or redemption of Capital Stock or Subordinated
     Obligations of the Company made by exchange for, or out of the proceeds of
     the substantially concurrent sale of, Capital Stock of the Company (other
     than Disqualified Stock and other than Capital Stock issued or sold to a
     Subsidiary or an employee stock ownership plan or similar trust); provided,
     however, that (A) such purchase or redemption shall be excluded in the
     calculation of the amount of Restricted Payments and (B) the Net Cash
     Proceeds from such sale shall be excluded from clause (3) (B) of the
     foregoing paragraph;
 
          (ii) any purchase or redemption of Subordinated Obligations of the
     Company made by exchange for, or out of the proceeds of the substantially
     concurrent sale of, Subordinated Obligations of the Company in compliance
     with the 'Limitation on Indebtedness' covenant; provided, however, that
     such purchase or redemption shall be excluded in the calculation of the
     amount of Restricted Payments;
 
          (iii) any purchase or redemption of Subordinated Obligations from Net

     Available Cash to the extent permitted under 'Repurchase at the Option of
     Holders--Sales of Assets and Subsidiary Stock' above;
 
          (iv) dividends paid within 60 days after the date of declaration if at
     such date of declaration such dividend would have complied with this
     provision; provided, however, that such dividend shall be included in the
     calculation of the amount of Restricted Payments; and
 
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<PAGE>
          (v) payments to Bollore Technologies, S.A. which payments shall not
     exceed $500,000 in any six month period and shall not exceed $2.5 million
     in the aggregate.
 
provided, however, that no Triggering Event shall have occurred or be continuing
at the time of such payment or as a result thereof.
 
     For purposes of determining compliance with the foregoing covenant,
Restricted Payments may be made with cash or non-cash assets, provided that any
Restricted Payment made other than in cash shall be valued at the fair market
value (determined, subject to the additional requirements of the immediately
succeeding proviso, in good faith by the Board of Directors) of the assets so
utilized in making such Restricted Payment, provided, further, that (i) in the
case of any Restricted Payment made with Capital Stock or Indebtedness, such
Restricted Payment shall be deemed to be made in an amount equal to the greater
of the fair market value thereof and the liquidation preference (if any) or
principal amount of the capital stock or indebtedness, as the case may be, so
utilized, and (ii) in the case of any Restricted Payment in an aggregate amount
in excess of $1 million, a written opinion as to the fairness of the valuation
thereof (as determined by the Company) for purposes of determining compliance
with the 'Limitation on Restricted Payments' covenant in the Indenture shall be
issued by an independent investment banking firm of national standing.
 
     Limitation on Distributions from Restricted Subsidiaries.  The Company
shall not, and shall not permit any of its Restricted Subsidiaries to, create or
permit to exist or become effective any consensual encumbrance or restriction on
the ability of any such Restricted Subsidiary to:
 
          (i) pay dividends or make any other distributions on its Capital Stock
     or pay any Indebtedness or other obligation owed to the Company;
 
          (ii) make any loans or advances to the Company; or
 
          (iii) transfer any of its property or assets to the Company;
 
except (in each case) for such encumbrances or restrictions existing under or by
reason of:
 
          (a) any encumbrance or restriction pursuant to an agreement in effect
     at or entered into on the Issue Date, including the New Senior Secured
     Facilities;
 
          (b) any encumbrance or restriction with respect to such a Restricted
     Subsidiary pursuant to an agreement relating to any Indebtedness issued by

     such Restricted Subsidiary on or prior to the date on which such Restricted
     Subsidiary was acquired by the Company and outstanding on such date (other
     than indebtedness issued as anticipation of, or to provide all or any
     portion of the funds or credit support utilized to consummate, the
     transaction or series of related transactions pursuant to which such
     Restricted Subsidiary became a Restricted Subsidiary of the Company or was
     acquired by the Company);
 
          (c) any encumbrance or restriction with respect to such a Restricted
     Subsidiary pursuant to an agreement evidencing Indebtedness Incurred
     without violation of the Indenture or effecting a refinancing of
     Indebtedness issued pursuant to an agreement referred to in clauses (a) or
     (b) or this clause (c) or contained in any amendment to an agreement
     referred to in clauses (a) or (b) or this clause (c); provided, however,
     that the encumbrances and restrictions with respect to such Restricted
     Subsidiary contained in any of such agreement, refinancing agreement or
     amendment, taken as a whole, are no less favorable to holders of the Notes
     in any material respect, as determined in good faith by the Board of
     Directors of the Company, than encumbrances and restrictions with respect
     to such Restricted Subsidiary contained in agreements in effect at, or
     entered into on, the Issue Date;
 
          (d) in the case of clause (iii), any encumbrance or restriction (A)
     that restricts in a customary manner the subletting, assignment or transfer
     of any property or asset that is a lease, license, conveyance or contract
     or similar property or asset, (B) by virtue of any transfer of, agreement
     to transfer, option or right with respect to, or Lien on, any property or
     assets of the Company or any Restricted Subsidiary not otherwise prohibited
     by the Indenture, (C) that is included in a licensing
 
                                      125
<PAGE>
     agreement to the extent such restrictions limit the transfer of the
     property subject to such licensing agreement or (D) arising or agreed to in
     the ordinary course of business and that does not, individually or in the
     aggregate, detract from the value of property or assets of the Company or
     any of its Subsidiaries in any manner material to the Company or any such
     Restricted Subsidiary;
 
          (e) in the case of clause (iii) above, restrictions contained in
     security agreements, mortgages or similar documents securing Indebtedness
     of a Restricted Subsidiary to the extent such restrictions restrict the
     transfer of the property subject to such security agreements;
 
          (f) in the case of clause (iii) above, any instrument governing or
     evidencing Indebtedness of a Person acquired by the Company or any
     Restricted Subsidiary of the Company at the time of such acquisition, which
     encumbrance or restriction is not applicable to any Person, or the
     properties of assets of any Person, other than the Person so acquired;
     provided, however,that such Indebtedness is not incurred in connection with
     or in contemplation of, such acquisition.
 
          (g) any restriction with respect to such a Restricted Subsidiary
     imposed pursuant to an agreement entered into for the sale or disposition

     of all or substantially all the Capital Stock or assets of such Restricted
     Subsidiary pending the closing of such sale or disposition; and
 
          (h) encumbrances or restrictions arising or existing by reason of
     applicable law.
 
     Limitation on Affiliate Transactions.  The Company will not, and will not
permit any of its Restricted Subsidiaries to, directly or indirectly, enter into
or conduct any transaction or series of related transactions (including the
purchase, sale, lease or exchange of any property or the rendering of any
service) with or for the benefit of any Affiliate of the Company, other than a
Wholly-Owned Subsidiary (an 'Affiliate Transaction') unless: (i) the terms of
such Affiliate Transaction are no less favorable to the Company or such
Restricted Subsidiary, as the case may be, than those that could be obtained at
the time of such transaction in arm's length dealings with a Person who is not
such an Affiliate; (ii) in the event such Affiliate Transaction involves an
aggregate amount in excess of $1 million, the terms of such transaction have
been approved by a majority of the members of the Board of Directors of the
Company and by a majority of the disinterested members of such Board, if any
(and such majority or majorities, as the case may be, determines that such
Affiliate Transaction satisfies the criteria in (i) above); and (iii) in the
event such Affiliate Transaction involves an aggregate amount in excess of $2
million, the Company has received a written opinion from an independent
investment banking firm of nationally recognized standing that such Affiliate
Transaction is fair to the Company or such Restricted Subsidiary, as the case
may be, from a financial point of view.
 
     The foregoing paragraph shall not apply to (i) any Restricted Payment
permitted to be made pursuant to the covenant described under 'Limitation on
Restricted Payments,' (ii) any issuance of securities, or other payments, awards
or grants in cash, securities or otherwise pursuant to, or the funding of,
employment arrangements, or any stock options and stock ownership plans for the
benefit of employees, officers and directors, consultants and advisors approved
by the Board of Directors of the Company, (iii) loans or advances to employees
in the ordinary course of business of the Company or any of its Restricted
Subsidiaries in aggregate amount outstanding not to exceed $1,500,000 at any
time, (iv) any transaction between Wholly-Owned Subsidiaries, (v)
indemnification agreements with, and the payment of fees and indemnities to,
directors, officers and employees of the Company and its Restricted
Subsidiaries, in each case in the ordinary course of business, (vi) transactions
pursuant to agreements in existence on the Issue Date which are (x) described in
the Offering Memorandum or (y) otherwise, in the aggregate, immaterial to the
Company and its Restricted Subsidiaries taken as a whole, (vii) any employment,
non-competition or confidentiality agreements entered into by the Company or any
of its Restricted Subsidiaries with its employees in the ordinary course of
business and (viii) the issuance of Capital Stock of the Company (other than
Disqualified Stock).
 
     Limitation on Preferred Stock of Restricted Subsidiaries.  Company will not
permit any Restricted Subsidiary of the Company to issue any Preferred Stock
(except Preferred Stock to the Company or a Restricted Subsidiary) or permit any
person (other than Company or a Restricted Subsidiary) to hold any
 
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such Preferred Stock unless the Company or Restricted Subsidiary would be
entitled to incur or assume Indebtedness under the covenant described under
'Limitation on Additional Indebtedness' in the aggregate principal amount equal
to the aggregate liquidation value of the Preferred Stock to be issued.
 
     SEC Reports.  The Company will provide to the holders of the New Preferred
Stock, within 15 days after it files them with the Commission, copies of the
annual reports and of the information, documents and other reports (or copies of
such portions of any of the foregoing as the Commission may by rules and
regulations prescribe) which the Company files with the Commission pursuant to
Section 13 or 15(d) of the Exchange Act. In the event that the Company is not
required to file such reports with the Commission pursuant to the Exchange Act,
the Company will nevertheless deliver such Exchange Act information to the
holders of the New Preferred Stock within 15 days after it would have been
required to file it with the Commission.
 
     Merger and Consolidation.  The Company shall not consolidate with or merge
with or into, or convey, transfer or lease all or substantially all of its
assets to, any Person, unless: (i) the resulting, surviving or transferee Person
(the 'Successor Company') shall be a corporation, partnership, trust or limited
liability company organized and existing under the laws of the United States of
America, any State thereof or the District of Columbia and the Successor Company
(if not the Company) shall expressly assume, all the obligations of the Company
under the New Preferred Stock; (ii) immediately after giving effect to such
transaction (and treating any Indebtedness that becomes an obligation of the
Successor Company or any Subsidiary of the Successor Company as a result of such
transaction as having been incurred by the Successor Company or such Restricted
Subsidiary at the time of such transaction), no Default or Event of Default
shall have occurred and be continuing; (iii) immediately after giving effect to
such transaction, the Successor Company would be able to incur at least an
additional $1.00 of Indebtedness pursuant to paragraph (a) of 'Description of
Notes--Limitation on Indebtedness'; and (iv) the Consolidated Net Worth of the
resulting, surviving, or transferee corporation is not less than that of the
Company immediately prior to the transaction.
 
     Notwithstanding the foregoing clauses (ii) and (iii), any Restricted
Subsidiary of the Company may consolidate with, merge into or transfer all or
part of its properties and assets to the Company.
 
                              PLAN OF DISTRIBUTION
 
     Each broker-dealer that receives Exchange Securities for its own account
pursuant to the Exchange Offer must acknowledge that it will deliver a
prospectus in connection with any resale of such Exchange Securities. This
Prospectus, as it may be amended or supplemented from time to time, may be used
by a broker-dealer in connection with resales of Exchange Securities received in
exchange for Unregistered Securities, where such Exchange Securities were
acquired as a result of market-making activities or other trading activities.
The Company has agreed that for a period of 180 days after the Expiration Date,
it will make this Prospectus, as amended or supplemented, available to any
broker-dealer for use in connection with any such resale. In addition, until
              , 1997, all dealers effecting transactions in the Exchange
Securities may be required to deliver a prospectus.

 
     The Company will not receive any proceeds from any sale of Exchange
Securities by broker-dealers. Exchange Securities received by broker-dealers for
their own account pursuant to the Exchange Offer may be sold from time to time
in one or more transactions in the over-the-counter market, in negotiated
transactions, through the writing of options on the Exchange Securities, or a
combination of such methods of resale, at market prices prevailing at the time
of resale, at prices related to such prevailing market prices or negotiated
prices. Any such resale may be made directly to purchasers or to or through
brokers or dealers who may receive compensation in the form of commission or
concessions from any such broker-dealer and/or the purchasers of any such
Exchange Securities. Any broker-dealer that resells Exchange Securities that
were received by it for its own account pursuant to the Exchange Offer and any
broker or dealer that participates in a distribution of such Exchange Securities
may be deemed to be an 'underwriter' within the meaning of the Securities Act
and any profit on any such resale of Exchange Securities and any
 
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<PAGE>
commissions or concessions received by any such persons may be deemed to be
underwriting compensations under the Securities Act. The Letters of Transmittal
state that by acknowledging that it will deliver and by delivering a prospectus,
a broker-dealer will not be deemed to admit that it is an 'underwriter' within
the meaning of the Securities Act.
 
     For a period of 180 days after the Expiration Date, the Company will
promptly send additional copies of this Prospectus and any amendment or
supplement to this Prospectus to any broker-dealer that requests such documents
pursuant to a Letter of Transmittal.
 
                    CERTAIN U.S. FEDERAL TAX CONSIDERATIONS
 
U.S. HOLDERS
 
     The following discussion summarizes certain material United States federal
income tax considerations generally applicable to the purchase, ownership and
disposition of New Notes and New Preferred Stock to a holder that is a citizen
or resident of the United States, a corporation, partnership or other entity
created or organized under the laws of the United States or any state thereof or
the District of Columbia or an estate or trust the income of which is subject to
United States federal income taxation regardless of source (a 'U.S. Holder').
This summary is based on the United States federal income tax laws, regulations,
rulings and decisions now in effect, all of which are subject to change,
possibly on a retroactive basis. This summary does not address the tax
consequences applicable to investors that may be subject to special tax rules,
such as banks, thrifts, real estate investment trusts, regulated investment
companies, insurance companies, dealers in securities or currencies, tax-exempt
investors or persons that hold New Notes or New Preferred Stock as a position in
a 'straddle,' as part of a 'synthetic security' or 'hedge,' as part of a
'conversion transaction' or other integrated investment. This summary also does
not address the tax consequences to persons that have a functional currency
other than the U.S. dollar or the tax consequences to shareholders, partners or
beneficiaries of a U.S. Holder of New Notes or New Preferred Stock. Further, it
does not include any description of any alternative minimum tax consequences,

estate tax consequences or the tax laws of any state or local government or of
any foreign government that may be applicable to the New Notes or New Preferred
Stock. The discussion assumes that the New Notes and New Preferred Stock will be
held as capital assets within the meaning of section 1221 of the Internal
Revenue Code of 1986, as amended (the 'Code'). Certain proposed tax legislation,
if enacted in substantially the same form as proposed, may affect some of the
federal income tax consequences discussed herein. See '--Proposed Legislation.'
 
     PROSPECTIVE INVESTORS SHOULD CONSULT THEIR OWN TAX ADVISORS WITH REGARD TO
THE APPLICATION OF THE TAX CONSIDERATIONS DISCUSSED BELOW TO THEIR PARTICULAR
SITUATIONS AS WELL AS THE APPLICATION OF ANY STATE, LOCAL, FOREIGN OR OTHER TAX
LAWS.
 
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                                   NEW NOTES
 
EXCHANGE OFFER
 
     The exchange of Old Notes for New Notes pursuant to the Exchange Offer
should not be a taxable exchange for federal income tax purposes. As a result,
there should be no federal income tax consequences to U.S. Holders exchanging
Old Notes for New Notes pursuant to the Exchange Offer. A U.S. Holder should
have the same adjusted basis and holding period in the New Note as it had in the
Old Note immediately before the Exchange Offer.
 
STATED INTEREST
 
     Interest on a New Note will be taxable to a U.S. Holder as ordinary
interest income at the time it accrues or is received in accordance with such
holder's method of accounting for tax purposes. Further, the Company is
obligated to pay additional interest to the holders under certain circumstances
as described above under 'The Exchange Offer.' Such additional interest should
be taxable to U.S. Holders at the time it accrues or is received in accordance
with such holder's method of accounting.
 
MARKET DISCOUNT
 
     If a New Note is acquired at a 'market discount', some or all of any gain
realized upon a sale or other disposition or payment at maturity, or some or all
of a partial principal payment, of such New Note may be treated as ordinary
income, as described below. For this purpose, 'market discount' is the excess
(if any) of the stated redemption price at maturity over the purchase price,
subject to a statutory de minimis exception. Unless a U.S. Holder has elected to
include the market discount in income as it accrues (as described below), any
gain realized on any subsequent disposition of such New Note (other than in
connection with certain nonrecognition transactions), on payment at maturity, or
on any partial principal payment with respect to such New Note, will be treated
as ordinary income to the extent of the market discount that accrued during the
period such New Note was held.
 
     The amount of market discount treated as having accrued will be determined
either (i) on a ratable basis by multiplying the market discount times a
fraction, the numerator of which is the number of days the New Note was held by
the U.S. Holder and the denominator of which is the total number of days after
the date such U.S. Holder acquired the New Note up to and including the date of
its maturity or (ii) if the U.S. Holder so elects, on a constant interest rate
method.
 
     A U.S. Holder of a New Note acquired at a market discount may elect to
include market discount in income currently, through the use of either the
ratable inclusion method or the elective constant interest method. Once made,
the election to include market discount in income currently applies to all Notes
and other obligations held by the U.S. Holder that are purchased at a market
discount during the taxable year for which the election is made and all
subsequent taxable years of the U.S. Holder, unless the Internal Revenue Service
(the 'Service') consents to a revocation of the election. If an election is made
to include market discount in income currently, the basis of the New Note in the

hands of the U.S. Holder will be increased by the market discount thereon as it
is included in income.
 
     Unless a U.S. Holder who acquires a New Note at a market discount elects to
include market discount in income currently (as described above), such U.S.
Holder may be required to defer deductions for any interest paid or accrued on
indebtedness allocable to such New Notes in any amount not exceeding the
deferred income until such income is realized.
 
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<PAGE>
BOND PREMIUM
 
     If a U.S. Holder purchases a New Note and immediately after the purchase
the adjusted basis of the New Note to such holder exceeds the sum of all amounts
of principal payable on the instrument after the purchase date, the New Note
will have 'bond premium.' A U.S. Holder may elect to amortize such bond premium
over the remaining term of such Note (or, in certain circumstances, until an
earlier call date).
 
     If bond premium is amortized, the amount of interest that must be included
in the U.S. Holder's income for each period ending on an interest payment date
or at the stated maturity, as the case may be, will be reduced by the portion of
premium allocable to such period based on the New Note's yield to maturity. If
such an election to amortize bond premium is not made, a U.S. Holder must
include the full amount of each interest payment in income in accordance with
its regular method of accounting and will receive a tax benefit from the premium
only in computing such holder's gain or loss upon the sale or other disposition
or payment of the principal of the New Note.
 
     An election to amortize premium will apply to amortizable bond premium on
all Notes and other bonds, the interest on which is includible in the U.S.
Holder's gross income, held at the beginning of the U.S. Holder's first taxable
year to which the election applies or are thereafter acquired, and may be
revoked only with the consent of the Service.
 
SALE, EXCHANGE OR REDEMPTION OF THE EXCHANGE NOTES
 
     Upon the disposition of a New Note by sale, exchange or redemption, a U.S.
Holder will generally recognize gain or loss equal to the difference between (i)
the amount realized on the disposition (other than amounts attributable to
accrued interest) and (ii) the U.S. Holder's tax basis in the New Note. A U.S.
Holder's tax basis in an New Note generally will equal its cost (net of accrued
interest) to the U.S. Holder, increased by amounts includible in income as
market discount (if the holder elects to include market discount in income on a
current basis) and reduced by any amortized bond premium and any payments (other
than interest) made on such New Note.
 
     Such gain or loss (except to the extent that the market discount rules
otherwise provide) will generally constitute capital gain or loss and will be
long-term capital gain or loss if the U.S. Holder shall have held such New Note
for longer than one year at the time of a sale or exchange.
 
BACKUP WITHHOLDING AND INFORMATION REPORTING

 
     Under the Code, a U.S. Holder of New Note may be subject, under certain
circumstances, to information reporting and/or backup withholding at a 31% rate
with respect to cash payments in respect of interest or the gross proceeds from
dispositions thereof. This withholding applies only if the holder (i) fails to
furnish its social security or other taxpayer identification number ('TIN')
within a reasonable time after a request therefor, (ii) furnishes an incorrect
TIN, (iii) fails to report interest properly, or (iv) fails, under certain
circumstances, to provide a certified statement, signed under penalty of
perjury, that the TIN provided is its correct number and that it is not subject
to backup withholding. Any amount withheld from a payment to a U.S. Holder under
the backup withholding rules is allowable as a credit against (and may entitle
such holder to a refund of) such holder's U.S. federal income tax liability,
provided that the required information is furnished to the Service. Certain
persons are exempt from backup withholding, including corporations and financial
institutions. Holders of New Notes should consult their tax advisors as to their
qualification for exemption from withholding and the procedure for obtaining
such exemption.
 
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<PAGE>
                              NEW PREFERRED STOCK
 
EXCHANGE OFFER
 
     The exchange of Old Preferred Stock for New Preferred Stock pursuant to the
Exchange Offer should not be a taxable exchange for federal income tax purposes.
As a result, there should be no federal income tax consequences to U.S. Holders
exchanging Old Preferred Stock for New Preferred Stock pursuant to the Exchange
Offer. A U.S. Holder should have the same adjusted basis and holding period in
the New Preferred Stock as it had in the Old Preferred Stock immediately before
the Exchange Offer.
 
DISTRIBUTIONS ON NEW PREFERRED STOCK
 
     Distributions on the New Preferred Stock, whether paid in cash, in
additional shares of New Preferred Stock or as constructive distributions (as
discussed below under 'Redemption Premium'), will be taxable as ordinary income
to the extent that the amount of cash or the fair market value of any New
Preferred Stock distributed does not exceed the Company's current or accumulated
earnings and profits (as determined for federal income tax purposes). To the
extent that the amount of distributions paid on the New Preferred Stock exceeds
such current or accumulated earnings and profits, such distributions will be
treated first as a return of capital, thus reducing the U.S. Holder's adjusted
tax basis in the New Preferred Stock. The amount of any such excess distribution
that is greater than the U.S. Holder's adjusted tax basis in the New Preferred
Stock will be taxed as capital gain, and will be long-term capital gain if the
U.S. Holder's holding period for the New Preferred Stock or Common Stock exceeds
one year. There can be no assurance that the Company will have sufficient
earnings and profits (as determined for federal income tax purposes) to cause
distributions on the New Preferred Stock to be treated as dividends for federal
income tax purposes. For purposes of the remainder of this discussion, the term
'dividend' refers to a distribution taxed as ordinary income as described above,
unless the context indicates otherwise.

 
     A U.S. Holder's initial tax basis in any additional shares of New Preferred
Stock distributed by the Company will be equal to the fair market value of such
additional shares on their date of distribution. A U.S. Holder's holding period
for such additional shares will commence with their distribution and will not
include his holding period for the shares of New Preferred Stock with respect to
which the additional shares were distributed.
 
     Dividends received by a corporate U.S. Holder will be eligible for the 70%
dividends-received deduction under section 243 of the Code, subject to the
limitations contained in sections 246 and 246A of the Code. Under section 246(c)
of the Code, the 70% dividends-received deduction will not be available with
respect to New Preferred Stock which is held for 45 days or less (90 days in the
case of a dividend attributable to a period or periods aggregating more than 366
days), including the day of disposition, but excluding the day of acquisition or
any day which is more than 45 days (or 90 days) after the date on which the New
Preferred Stock becomes ex-dividend. The length of time that a shareholder is
deemed to have held stock for these purposes is reduced for periods during which
the shareholder's risk of loss with respect to the stock is diminished by reason
of the existence of certain options, contracts to sell, short sales or other
similar transactions. Section 246(c) of the Code also denies the
dividends-received deduction to the extent that a corporate taxpayer is under an
obligation, with respect to substantially similar or related property, to make
payments corresponding to the dividend received. Under section 246(b) of the
Code, the aggregate dividends-received deductions allowed may not exceed 70% of
the taxable income (with certain adjustments) of the corporate shareholder.
Moreover, under section 246A of the Code, to the extent that a corporate
shareholder incurs indebtedness 'directly attributable' to an investment in the
New Preferred Stock, the dividends-received deduction is proportionately
reduced. Legislation has been proposed which, if enacted, would affect the
availability of the dividends-received deduction for dividends on the New
Preferred Stock. See '--Proposed Legislation.'
 
     Section 1059 of the Code requires a corporate shareholder to reduce its tax
basis (but not below zero) in the New Preferred Stock by the 'non-taxed portion'
of any 'extraordinary dividend' if the U.S. Holder
 
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has not held its stock for more than two years as of the date the amount or
payment of such dividends is announced, declared or agreed to. If any part of
the non-taxed portion of an extraordinary dividend has not been applied to
reduce basis as a result of the limitation on reducing basis below zero, the
amount thereof will be treated as gain from the sale or exchange of stock when
such stock is disposed of or sold. Generally, the non-taxed portion of an
extraordinary dividend is the amount for which a deduction is allowed under
section 243 of the Code (relating to the dividends-received deduction). An
'extraordinary dividend' on the New Preferred Stock would include a dividend
that (i) equals or exceeds 5% of the U.S. Holder's adjusted tax basis in the New
Preferred Stock, treating all dividends having ex-dividend dates within an
85-day period as one dividend or (ii) exceeds 20% of the U.S. Holder's adjusted
tax basis in the New Preferred Stock, treating all dividends having ex-dividend
dates within a 365-day period as one dividend. In determining whether a dividend
paid is an extraordinary dividend, a U.S. Holder may elect to use the fair

market value of the stock rather than its basis for purposes of applying the 5%
(or 20%) threshold if the U.S. Holder is able to establish, to the satisfaction
of the Secretary of the Treasury, such fair market value as of the day before
the ex-dividend date. An extraordinary dividend also would include any amount
treated as a dividend in the case of a redemption of the New Preferred Stock
that is non-pro rata as to all shareholders, without regard to the period the
U.S. Holder held the stock. Legislation has been proposed that would require a
corporate U.S. Holder to immediately recognize gain under section 1059 of the
Code, instead of deferring such gain until the ultimate sale or exchange of such
stock, to the extent that, but for the foregoing rule, such U.S. Holder's tax
basis would have been reduced below zero. It is not certain whether the proposed
legislation will be enacted or, if enacted, will be enacted as originally
proposed.
 
     Special rules apply with respect to 'qualified preferred dividends.' A
qualified preferred dividend is any fixed dividend payable with respect to
preferred stock which (i) provides for fixed preferred dividends payable no less
often than annually and (ii) is not in arrears as to dividends when acquired,
provided the actual rate of return on such stock, as determined under section
1059(e)(3) of the Code, does not exceed 15%. Where a qualified preferred
dividend exceeds the 5% (or 20%) threshold for extraordinary dividend status
described above, (i) the extraordinary dividend rules will not apply if the
holder holds the stock for more than five years, and (ii) if the holder disposes
of the stock before it has been held for five years, the aggregate reduction in
basis cannot exceed the excess of the qualified preferred dividends paid on such
stock during the period held by the holder over the qualified preferred
dividends which would have been paid during such period on the basis of the
stated rate of return, as determined under section 1059(e)(3) of the Code. The
length of time that a holder is deemed to have held stock for purposes of
section 1059 of the Code is determined under principles similar to those
contained in section 246(c) of the Code discussed above.
 
REDEMPTION PREMIUM
 
     If the redemption price of redeemable preferred stock exceeds its issue
price by more than a de minimis amount, such excess may be treated as a
constructive distribution of additional stock on such preferred stock, over the
term of the preferred stock, using a constant yield method. For purposes of this
rule, if the redemption price at maturity exceeds the issue price by an amount
that equals or exceeds the product of (i) 1/4 of 1% of the redemption price and
(ii) the number of complete years to maturity, such preferred stock will be
deemed to have an excessive redemption price. Based on the Company's allocation
of the initial offering price of the Units between the Old Preferred Stock and
the Warrants, the issue price of the New Preferred Stock is $23.71 per share,
although such determination is not binding on the IRS. As a result, the New
Preferred Stock is deemed to have been issued with more than a de minimis amount
of redemption premium. Under section 305(c) of the Code, such premium must be
taken into account as a series of constructive distributions under principles
similar to the principles of the original issue discount provisions of the Code.
i.e., using a constant yield method over the term of the New Preferred Stock. In
addition, because the issue price of the New Preferred Stock distributed in lieu
of payments of cash dividends will be equal to its fair market value at the time
of distribution, it is possible, depending on its fair market value at that
time, that such New Preferred Stock will be issued with a redemption premium

large enough for the
 
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redemption premium to be considered a constructive distribution over the
remaining term of the New Preferred Stock under the above rules. In such event,
as noted above, U.S. Holders would be required to include such premium in income
as a distribution over some period in advance of receiving the cash attributable
to such income and such New Preferred Stock might trade separately, which might
adversely affect the liquidity of the New Preferred Stock.
 
     Pursuant to recently issued regulations (the 'section 305(c) Regulations'),
constructive distributions on the New Preferred Stock may arise due to its
optional redemption provisions only if, based on all of the facts and
circumstances as of the date the New Preferred Stock was issued, an optional
redemption was more likely than not to occur. Even if redemption were more
likely than not to occur, however, constructive distribution treatment would not
result if the redemption premium were solely in the nature of a penalty for
premature redemption. For this purpose, a penalty for premature redemption is a
premium paid as a result of changes in economic or market condition over which
neither the issuer nor the U.S. Holder has control, such as changes in
prevailing dividend rates. The section 305(c) Regulations provide a safe harbor
pursuant to which constructive distribution treatment will not result from an
issuer call right if the issuer and the U.S. Holder are unrelated, there are no
arrangements that effectively require the issuer to redeem the stock and
exercise of the option to redeem would not reduce the yield of the stock.
Although the Company believes that the optional redemption would not be treated
as more likely than not to be exercised under these rules, that the redemption
premium is in the nature of a penalty for premature redemption or that the safe
harbor would apply, this determination cannot be made with certainty at this
time. Moreover, the right to require a redemption upon the occurrence of a
contingency (such as a Change of Control) could under certain circumstances
result in constructive distributions, although the Company does not believe that
such result should apply to the New Preferred Stock. No assurance can be given
as to the treatment of the optional redemption premium or Change of Control
premium with respect to the New Preferred Stock under the section 305(c)
Regulations.
 
     The legislative history of section 305(c) of the Code authorizes the
Service to write regulations that, under appropriate circumstances, would treat
dividends accruing on preferred stock as part of the redemption price of such
stock (in which case a U.S. Holder may be treated as having received
constructive distributions on such preferred stock under the rules described
above). One such circumstance identified in the legislative history is if, at
the time of issuance, the issuer had no intention of paying dividends currently
on the preferred stock as they accrue. The preamble to the section 305(c)
Regulations state that, because of the complexity of the issue, such regulations
do not provide rules for those unpaid accumulated dividends, although the IRS
and Treasury will consider the issue. Accordingly, no assurance can be given
that regulations will not be issued that would require unpaid dividends on the
New Preferred Stock to be included in the redemption price in a manner that
would produce constructive distributions to a U.S. Holder.
 
REDEMPTION, SALE OR EXCHANGE OF THE NEW PREFERRED STOCK

 
     A redemption of shares of the New Preferred Stock for cash or a sale of New
Preferred Stock that does not qualify for nonrecognition treatment pursuant to
the Code will be a taxable event to a U.S. Holder.
 
     A redemption of shares of the New Preferred Stock for cash will be treated
as a dividend to the extent of the Company's current or accumulated earnings and
profits (as determined for federal income tax purposes), unless the redemption
(i) results in a 'complete termination' of the shareholder's stock interest in
the Company under section 302(b)(2) of the Code, (ii) is 'substantially
disproportionate' with respect to the shareholder under section 302(b)(2) of the
Code or (iii) is 'not essentially equivalent to a dividend' with respect to the
shareholder under section 302(b)(1) of the Code. In determining whether any of
these tests have been met, the shareholder must take into account not only stock
which such shareholder actually owns, but also stock which such shareholder
constructively owns within the meaning of section 318 of the Code (including
Common Stock of the Company which may be acquired pursuant to Warrants). A
distribution to a shareholder will be 'not essentially equivalent to a dividend'
if it results in a 'meaningful reduction' in the shareholder's stock interest in
the Company. If, as a result of a redemption for cash of the
 
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New Preferred Stock, a shareholder of the Company whose relative stock interest
in the Company is minimal and who exercises no control over corporate affairs
suffers a reduction in his proportionate interest in the Company (including any
ownership of Common Stock and any shares constructively owned), that shareholder
should be regarded as having suffered a meaningful reduction in his interest in
the Company.
 
     If the redemption is not treated as a distribution taxable as a dividend,
the redemption of the New Preferred Stock for cash would result in taxable gain
or loss equal to the difference between the amount of cash received and the U.S.
Holder's adjusted tax basis in the New Preferred Stock redeemed. Such gain or
loss would be capital gain or loss and would be long-term capital gain or loss
if the holding period for the New Preferred Stock exceeded one year.
 
     If a redemption of New Preferred Stock is treated as a distribution that is
taxable as a dividend, the amount of the distribution will be measured by the
amount of cash received by the U.S. Holder. The U.S. Holder's adjusted tax basis
in the redeemed New Preferred Stock will be transferred to any remaining stock
in the Company. Under section 1059 of the Code, the term 'extraordinary
dividend' includes any redemption of stock that is treated as a dividend and
that is non-pro rata as to all stockholders, including U.S. Holders of common
stock, irrespective of the holding period. Consequently, to the extent a
redemption of New Preferred Stock for cash constitutes a dividend, it will
constitute an 'extraordinary dividend' to a corporate U.S. Holder. See
'--Distributions on New Preferred Stock.'
 
PROPOSED LEGISLATION
 
     Congress currently is considering certain proposed tax law changes. Among
these proposed tax law changes are several items that, if enacted into law
substantially as proposed, would affect the tax treatment of corporate U.S.

Holders of New Preferred Stock and Common Stock. In particular, these proposals
would provide that the 70% dividends-received deduction would not be available
with respect to stock which is held for 45 days or less (90 days in the case of
a dividend attributable to a period or periods aggregating more than 366 days)
during the 90-day period (180-day period in the case of dividends attributable
to a more than 366-day period) beginning 45 days (or 90 days) after the date on
which the stock becomes ex-dividend, effective for stock issued more than 30
days after the date of enactment of such legislation. Further, these proposals
would also require the immediate recognition of gain under section 1059 of the
Code (relating to extraordinary dividends) as discussed above, generally
effective for distributions after September 13, 1995. Further, the Clinton
Administration has proposed to reduce the benefits of the dividends-received
deduction. It cannot be predicted with certainty whether such proposed
legislation or proposals will be enacted or, if enacted, what the effective date
or dates would be. Corporate U.S. Holders of New Preferred Stock are urged to
consult their own tax advisors regarding the possible effects of this proposed
legislation.
 
BACKUP WITHHOLDING
 
     A U.S. Holder of the New Preferred Stock may be subject to backup
withholding at a rate of 31% with respect to dividends on New Preferred Stock
and gross proceeds upon sale or retirement of the New Preferred Stock unless
such U.S. Holder: (i) is a corporation or other exempt recipient and, when
required, demonstrates that fact; or (ii) provides a correct taxpayer
identification number, certifies, when required, that such U.S. Holder is not
subject to backup withholding, and otherwise complies with applicable
requirements of the backup withholding rules. Backup withholding is not an
additional tax; any amounts so withheld are creditable against the U.S. Holder's
federal income tax, provided the required information is provided to the IRS.
 
NON-U.S. HOLDERS
 
     The following discussion is limited to the U.S. federal income tax
consequences relevant to a holder of a New Note that is not (i) a citizen or
resident of the United States, (ii) a corporation organized under the laws of
the United States or any political subdivision thereof or therein or (iii) an
estate or trust, the income
 
                                      134
<PAGE>
of which is subject to U.S. federal income tax regardless of the source (a
'Non-U.S. Holder'). For taxable years beginning after December 31, 1996, a trust
that holds the New Notes will be a U.S. Holder if a court within the United
States is able to exercise primary supervision of the administration of the
trust and one or more U.S. fiduciaries have the authority to control all
substantial decisions of the trust.
 
     The discussion does not consider all aspects of U.S. federal income and
estate taxation that may be relevant to the purchase, ownership or disposition
of the New Notes by a particular Non-U.S. Holder in light of such Holder's
personal circumstances, including holding the New Notes through a partnership.
For example, persons who are partners in foreign partnerships and beneficiaries
of foreign trusts or estates who are subject to U.S. federal income tax because

of their own status, such as United States residents or foreign persons engaged
in a trade or business in the United States, may be subject to U.S. federal
income tax even though the entity is not subject to income tax on the
disposition of its New Note.
 
     For purposes of the following discussion, interest and gain on the sale,
exchange or other disposition of the New Note will be considered 'U.S. trade or
business income' if such income or gain is (i) effectively connected with the
conduct of a U.S. trade or business or (ii) in the case of a treaty resident,
attributable to a U.S. permanent establishment (or to a fixed base) in the
United States.
 
     Persons considering the purchase of New Notes should consult their own tax
advisors concerning the application of United States federal income tax laws, as
well as the laws of any state, local, or other taxing jurisdiction applicable to
their particular situations.
 
STATED INTEREST
 
     Generally, any interest paid to a Non-U.S. Holder of a New Note that is not
U.S. trade or business income will not be subject to United States tax if the
interest qualifies as 'portfolio interest.' Generally, interest on the New Notes
will qualify as portfolio interest if (i) the Non-U.S. Holder does not actually
or constructively own 10% or more of the total voting power of all voting stock
of the Company and is not a 'controlled foreign corporation' with respect to
which the Company is a 'related person' within the meaning of the Code, (ii) the
beneficial owner, under penalty of perjury, certifies that the beneficial owner
is not a United States person and such certificate provides the beneficial
owner's name and address, and (iii) the Non-U.S. Holder is not a bank receiving
interest on an extension of credit made persuant to a loan agreement entered
into in the ordinary course of its trade or business.
 
     The gross amount of payments to a Non-U.S. Holder of interest that do not
qualify for the portfolio interest exception and that are not U.S. trade or
business income will be subject to withholding of U.S. federal income tax at the
rate of 30%, unless a U.S. income tax treaty applies to reduce or eliminate
withholding. U.S. trade or business income will be taxed on a net basis at
regular U.S. rates rather than the 30% gross rate. To claim the benefit of a tax
treaty or to claim exemption from withholding because the income is U.S. trade
or business income, the Non-U.S. Holder must provide a properly executed Form
1001 or 4224 (or such successor forms as the IRS designates), as applicable,
prior to the payment of interest. These forms must be periodically updated.
Under proposed regulations, the Forms 1001 and 4224 will be replaced by Form
W-8. Also under proposed regulations, a Non-U.S. Holder who is claiming the
benefits of a treaty may be required to obtain a U.S. taxpayer identification
number and to provide certain documentary evidence issued by foreign
governmental authorities to prove residence in the foreign country. Certain
special procedures are provided in the proposed regulations for payments through
qualified intermediaries.
 
SALE, EXCHANGE OR REDEMPTION OF NEW NOTES
 
     Except as described below and subject to the discussion concerning backup
withholding, any gain realized by a Non-U.S. Holder on the sale, exchange or

redemption of a New Note generally will not be subject to U.S. federal income
tax, unless (i) such gain is U.S. trade or business income, (ii) subject to
certain exceptions, the Non-U.S. Holder is an individual who holds the New Note
as a capital asset and is present in the United States for 183 days or more in
the taxable year of the disposition, or (iii) the Non-U.S.
 
                                      135
<PAGE>
Holder is subject to tax pursuant to the provisions of U.S. tax law applicable
to certain U.S. expatriates (including certain former citizens or residents of
the United States).
 
FEDERAL ESTATE TAX
 
     New Notes held (or treated as held) by an individual who is a Non-U.S.
Holder at the time of his or her death will not be subject to U.S. federal
estate tax provided that the individual does not actually or constructively own
10% or more of the total voting power of all voting stock of the Company and
income on the New Notes was not U.S. trade or business income.
 
INFORMATION REPORTING AND BACKUP WITHHOLDING
 
     The Company must report annually to the IRS and to each Non-U.S. Holder any
interest that is subject to withholding or that is exempt from U.S. withholding
tax pursuant to a tax treaty or the portfolio interest exception. Copies of
these information returns may also be made available under the provisions of a
specific treaty or agreement to the tax authorities of the country in which the
Non-U.S. Holder resides.
 
     The regulations provide that backup withholding and information reporting
will not apply to payments of principal on the New Notes by the Company to a
Non-U.S. Holder, if the Holder certifies as to its non-U.S. status under
penalties of perjury or otherwise establishes an exemption (provided that
neither the Company nor its paying agent has actual knowledge that the holder is
a United States person or that the conditions of any other exemption are not, in
fact, satisfied).
 
     The payment of the proceeds from the disposition of New Notes to or through
the United States office of any broker, U.S. or foreign, will be subject to
information reporting and possible backup withholding unless the owner certifies
as its non-U.S. status under penalties of perjury or otherwise establishes an
exemption, provided that the broker does not have actual knowledge that the
Holder is a U.S. person or that the conditions of any other exemptions are not,
in fact, satisfied. The payment of the proceeds from the disposition of a New
Note to or through a non-U.S. office of a non-U.S. broker that is not a U.S.
related person will not be subject to information reporting or backup
withholding. For this purpose, a 'U.S. related person' is (i) a 'controlled
foreign corporation' for federal income tax purposes or (ii) a foreign person
50% or more of whose gross income from all sources for the three-year period
ending with the close of its taxable year preceding the payment (or for such
part of the period that the broker has been in existence) is derived from
activities that are effectively connected with the conduct of a United States
trade or business.
 

     In the case of the payment of proceeds from the disposition of New Notes to
or through a non-U.S. office of a broker that is either a U.S. person or a U.S.
related person, the regulations require information reporting on the payment
unless the broker has documentary evidence in its files that the owner is a Non-
U.S. Holder and the broker has no knowledge to the contrary. Backup withholding
will not apply to payments made through foreign offices of a broker that is a
U.S. person or a U.S. related person (absent actual knowledge that the payee is
a U.S. person). Proposed regulations contain similar rules.
 
     Any amounts withheld under the backup withholding rules from a payment to a
Non-U.S. Holder will be allowed as a refund of or a credit against such Non-U.S.
Holder's U.S. federal income tax liability, provided that the requisite
procedures are followed.
 
     THE FOREGOING IS FOR GENERAL INFORMATIONAL PURPOSES ONLY. INVESTORS SHOULD
CONSULT THEIR OWN TAX ADVISORS BEFORE INVESTING.
 
                         BOOK-ENTRY; DELIVERY AND FORM
 
     The Unregistered Securities were each issued as single, permanent global
certificates in definitive, fully registered form (the 'Unregistered Global
Securities'). Except for Exchange Securities issued to Non-Global Purchasers (as
defined below), the Exchange Securities will each initially be issued in the
form of one or more global certificates (collectively, the 'Exchange Global
Certificates'). The Unregistered
 
                                      136
<PAGE>
Global Securities were deposited on the date of the closing of the Old Notes
Offering and the concurrent offering of the Units, and the Exchange Global
Certificates will be deposited on the date of closing of the Exchange Offer
with, or on behalf of, the Depository and registered in the name of a nominee of
DTC.
 
     Securities (i) originally purchased by or transferred to foreign purchasers
or Accredited Investors who are not QIBs or (ii) held by QIBs who elect to take
physical delivery of their certificates instead of holding their interest
through Global Securities (and which are thus ineligible to trade through DTC)
(collectively referred to herein as the 'Non-Global Purchasers') will be issued
in registered certificated form ('Certificated Securities'). Upon the transfer
to a QIB of any Certificated Security initially issued to a Non-Global
Purchaser, such Certificated Security will, unless the transferee requests
otherwise or such Global Security has previously been exchanged in whole for
Certificated Securities, be exchanged for an interest in such Global Security.
'Global Securities' means the Unregistered Global Securities or the Exchange
Global Securities, as the case may be.
 
THE GLOBAL SECURITIES
 
     The Company expects that pursuant to procedures established by DTC (i) upon
the issuance of the Global Securities, DTC or its custodian will credit, on its
internal system, the principal amount of Notes or shares of New Preferred Stock
as the case may be, of the individual beneficial interest represented by such
Global Security to the respective accounts for persons who have accounts with

DTC and (ii) ownership of beneficial interests in the Global Securities will be
shown on, and the transfer of such ownership will be effected only through,
records maintained by DTC or its nominee (with respect to interests of persons
who have accounts with DTC ('Participants')) and the records of Participants
(with respect to interests of persons other than Participants). Ownership of
beneficial interests in the Global Securities will be limited to Participants or
persons who hold interests through Participants. QIBs may hold their interests
in the Global Securities directly through DTC, if they are Participants in such
system, or indirectly through organizations which are Participants in such
system.
 
     So long as DTC or its nominee is the registered owner or holder of any of
the Global Securities, DTC or such nominee, as the case may be, will be
considered the sole owner or holder of the Note or Senior Preferred Stock
represented by the applicable Global Security for all purposes under the
Indenture or Certificate of Designation, as the case may be. No beneficial owner
of an interest in the Global Securities will be able to transfer that interest
except in accordance with DTC's procedures, in addition to those provided for
under the Indenture or Certificate of Designation, as the case may be.
 
     Payments on the Global Securities will be made to DTC or its nominee, as
the case may be, as the registered owner thereof. None of the Company, the
Trustee or the Transfer Agent will have any responsibility or liability for any
aspect of the records relating to or payments made on account of beneficial
ownership interests in the Global Security or for maintaining, supervising or
reviewing any records relating to such beneficial ownership interest.
 
     The Company expects that DTC or its nominee, upon receipt of any payment in
respect of a Global Security, will credit Participants' accounts with payments
in amounts proportionate to their respective beneficial interests in the
applicable Global Security as shown on the records of DTC or its nominee. The
Company also expects that payments by Participants to owners of beneficial
interests in the Global Securities held through such Participants will be
governed by standing instructions and customary practice, as is now the case
with securities held for the accounts of customers registered in the names of
nominees for such customers. Such payments will be the responsibility of such
Participants.
 
     Transfers between participants in DTC will be effected in the ordinary way
in accordance with DTC rules and will be settled in clearinghouse funds. If a
holder requires physical delivery of a Certificated Security for any reason,
including to sell such Note or Senior Preferred Stock (collectively and
individually, the 'Securities') to persons in states which require physical
delivery of Certificated Securities, or to pledge
 
                                      137
<PAGE>
such securities, such holder must transfer its interest in the applicable Global
Security in accordance with the normal procedures of DTC.
 
     DTC has advised the Company that it will take any action permitted to be
taken by a holder of Securities (including the presentation of the Securities
for exchange as described below) only at the direction of one or more
Participants to whose account the DTC interests in the Global Securities are

credited and only in respect of such portion of the Securities as to which such
Participant or Participants has or have given such direction. However, if there
is an Event of Default under the Indenture, DTC will exchange the Global
Securities representing Notes for Certificated Securities, which it will
distribute to its Participants.
 
     DTC has advised the Company as follows: DTC is a limited purpose trust
company organized under the laws of the State of New York, a member of the
Federal Reserve System, a 'clearing corporation' within the meaning of the
Uniform Commercial Code and a 'clearing agency' registered pursuant to the
provisions of Section 17A of the Exchange Act. DTC was created to hold
securities for its Participants and facilitate the clearance and settlement of
securities transactions between Participants through electronic book-entry
changes in accounts of its Participants, thereby eliminating the need for
physical movement of certificates. Participants include securities brokers and
dealers, banks, trust companies and clearing corporations and certain other
organizations. Indirect access to the DTC system is available to others such as
banks, brokers, dealers and trust companies that clear through or maintain a
custodial relationship with a Participant, either directly or indirectly.
 
     Although DTC has agreed to the foregoing procedures in order to facilitate
transfers of interests in the Global Securities among Participants of DTC, it is
under no obligation to perform such procedures, and such procedures may be
discontinued at any time. None of the Company, the Initial Purchasers or any
other person will have any responsibility for the performance by DTC or its
Participants or indirect participants of their respective obligations under the
rules and procedures governing their operations.
 
CERTIFICATED SECURITIES
 
     If DTC is at any time unwilling or unable to continue as depositary for the
Global Securities and a successor depositary is not appointed by the Company
within 90 days, Certificated Securities will be issued in exchange for the
Global Securities.
 
                               LEGAL PROCEEDINGS
 
     National Tobacco has been named as a defendant in a purported class action
filed on June 30, 1997 in the 33rd Judicial District Court in the State of
Louisiana, Parish of Allen, entitled Doyle v. United States Tobacco Company, et
al. National Tobacco has not been served with the petition. The petition named
as defendants National Tobacco, three other manufacturers of smokeless tobacco
products and one subsidiary of another defendant.
 
     The petition alleges that plaintiff 'has been addicted to tobacco products
for forty (40) years' and that, as a result of this 'addiction' and use of
tobacco products, plaintiff has 'lost all his teeth and the nictotine laced
tobacco products have contributed to his heart and cardiovascular health
problems.' The petition defines the purported class, in part, as '[a]ll
Louisiana residents or former Louisiana residents who are or who were smokeless
tobacco users' of products manufactured by the defendants and 'who desire to
participate in a program designed to assist them in the cessation of using
smokeless tobacco products and/or to monitor the medical condition of class
members to ascertain whether they may be suffering from diseases caused by,

contributed to, or exacerbated by the habit of smokeless tobacco use.' The
petition further alleges that 'on the basis of information and belief. . .the
class clearly consists of thousands of persons.' Finally, the petition states
that plaintiffs 'represent that no individual claim within the class will exceed
$75,000.'
 
                                      138
<PAGE>
     The petition seeks an order certifying the purported class, and the
'establishment of a medical monitoring fund to monitor the health of the
plaintiffs and class members for those diseases and health risks associated with
the use of smokeless tobacco products' as well as recovery of 'costs associated
with seeking mental health counseling and/or psychiatric care to assist in
breaking the nicotine addiction.'
 
     The Compay believes the case is without merit and, if National Tobacco is
served, intends to defend this action vigorously.
 
                                 LEGAL MATTERS
 
     Certain legal matters in connection with the offering and sale of the Notes
and the Units will be passed upon for the Company by Weil, Gotshal & Manges LLP,
New York, New York.
 
                         INDEPENDENT PUBLIC ACCOUNTANTS
 
NATIONAL TOBACCO
 
     The financial statements of National Tobacco as of December 31, 1995 and
1996 and for the periods indicated in the years ended December 31, 1994, 1995
and 1996, included in this Registration Statement, have been included herein in
reliance on the report of Coopers & Lybrand L.L.P., independent accountants,
which includes an explanatory paragraph concerning National Tobacco's adoption
of Statement of Financial Accounting Standards No. 106, 'Employers' Accounting
for Postretirement Benefits Other than Pensions,' given on the authority of that
firm as experts in auditing and accounting. With respect to the unaudited
interim financial information of National Tobacco as of and for the three months
ended March 31, 1996 and 1997 included in this Registration Statement, the
independent accountants have reported that they have applied limited procedures
in accordance with professional standards for a review of such information.
However, their separate report included in the Registration Statement states
that they did not audit and they do not express an opinion on that interim
financial information. Accordingly, the degree of reliance on their report on
such information should be restricted in light of the limited nature of the
review procedures applied. The accountants are not subject to the liability
provisions of Section 11 of the Securities Act of 1933 for their report on the
unaudited interim financial information because that report is not a 'report' or
a 'part' of the registration statement prepared or certified by the accountants
within the meaning of Sections 7 and 11 of the Act.
 
NAOC
 
     The financial statements of NATC Holdings USA, Inc. as of December 31, 1995
and 1996 and for the periods indicated in the years ended December 31, 1994,

1995 and 1996, included in this Registration Statement, have been included
herein in reliance on the report of Coopers & Lybrand L.L.P., independent
accountants, given on the authority of that firm as experts in auditing and
accounting. With respect to the unaudited interim financial information of NATC
Holdings USA, Inc. as of March 31, 1997 and for the three months ended March 31,
1996 and 1997, included in this Registration Statement, the independent
accountants have reported that they have applied limited procedures in
accordance with professional standards for a review of such information.
However, their separate report included in the Registration Statement states
that they did not audit and they do not express an opinion on that interim
financial information. Accordingly, the degree of reliance on their report on
such information should be restricted in light of the limited nature of the
review procedures applied. The accountants are not subject to the liability
provisions of Section 11 of the Securities Act of 1933 for their report on the
unaudited interim financial information because that report is not a 'report' or
a 'part' of the registration statement prepared or certified by the accountants
within the meaning of Sections 7 and 11 of the Act.
 
                                      139

<PAGE>

                                NATIONAL TOBACCO
                                    AND NATC
 
                         INDEX TO FINANCIAL STATEMENTS
 
<TABLE>
<CAPTION>
                                                                         PAGES
                                                                         -----
<S>                                                                      <C>
NATIONAL TOBACCO

AUDITED FINANCIAL STATEMENTS:
  Report of Independent Accountants...................................    F-2
  Balance Sheets as of December 31, 1995 and 1996.....................    F-3
  Statements of Operations for the years ended December 31, 1994 and
     1995 and the periods from January 1, 1996 to May 17, 1996 and
     from May 17, 1996 (inception) to
     December 31, 1996................................................    F-4
  Statements of Cash Flows for the years ended December 31, 1994 and
     1995 and the periods from January 1, 1996 to May 17, 1996 and
     from May 17, 1996 (inception) to
     December 31, 1996................................................    F-5
  Statements of Changes in Equity for the years ended December 31,
     1994 and 1995 and the periods from January 1, 1996 to May 17,
     1996 and from May 17, 1996 (inception) to December 31, 1996......    F-7
  Notes to Financial Statements.......................................    F-8

UNAUDITED INTERIM FINANCIAL STATEMENTS:
  Review Report of Independent Accountants............................   F-24
  Unaudited Condensed Balance Sheet as of March 31, 1997..............   F-25
  Unaudited Condensed Statements of Operations for the three months
     ended March 31, 1996 and 1997....................................   F-26
  Unaudited Condensed Statements of Changes in Equity for the three
     months ended March 31, 1996 and 1997.............................   F-27
  Unaudited Condensed Statements of Cash Flows for the three months
     ended March 31, 1996 and 1997....................................   F-28
  Notes to Unaudited Condensed Financial Statements...................   F-29
 
NATC
AUDITED CONSOLIDATED FINANCIAL STATEMENTS:
  Report of Independent Accountants...................................   F-31
  Consolidated Balance Sheets as of December 31, 1995 and 1996........   F-32
  Consolidated Statements of Operations for the years
     ended December 31, 1994, 1995 and 1996...........................   F-33
  Consolidated Statements of Cash Flows for the years ended December
     31, 1994,
     1995 and 1996....................................................   F-34
  Consolidated Statements of Changes in Stockholder's Equity for the
     years ended December 31, 1994, 1995 and 1996.....................   F-35
  Notes to Consolidated Financial Statements..........................   F-36


UNAUDITED INTERIM CONSOLIDATED FINANCIAL STATEMENTS:
  Review Report of Independent Accountants............................   F-43
  Unaudited Consolidated Condensed Balance Sheet as of March 31,
     1997.............................................................   F-44
  Unaudited Consolidated Condensed Statements of Operations for the
     three months ended March 31, 1996 and 1997.......................   F-45
  Unaudited Consolidated Condensed Statements of Cash Flows for the
     three months ended March 31, 1996 and 1997.......................   F-46
  Unaudited Consolidated Statement of Changes in Stockholder's Equity
     for the three months ended March 31, 1996 and 1997...............   F-47
  Notes to Unaudited Consolidated Condensed Financial Statements......   F-48
</TABLE>
 
                                      F-1

<PAGE>

                       REPORT OF INDEPENDENT ACCOUNTANTS
 

To the Shareholders
NTC Holding, LLC
 
     We have audited the accompanying consolidated balance sheet of NTC Holding,
LLC and Subsidiaries (the Holding Company), a limited liability company, as of
December 31, 1996, and the related consolidated statements of operations,
changes in equity, and cash flows for the period from May 17, 1996 (inception)
to December 31, 1996. Additionally, we have audited the accompanying balance
sheet of National Tobacco Company, L.P. (the Predecessor), a limited
partnership, as of December 31, 1995, and the related statements of operations,
changes in equity and cash flows for the years ended December 31, 1994 and 1995,
and for the period from January 1, 1996 to May 17, 1996. These financial
statements are the responsibility of the Holding Company's and the Predecessor's
management. Our responsibility is to express an opinion on the financial
statements based on our audits.
 
     We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
     In our opinion, the financial statements referred to above present fairly,
in all material respects, the consolidated financial position of the Holding
Company and its subsidiaries as of December 31, 1996, and the consolidated
results of their operations and their cash flows for the period from May 17,
1996 (inception) to December 31, 1996 and the financial position of the
Predecessor as of December 31, 1995, and the results of its operations and its
cash flows for the years ended December 31, 1994 and 1995 and for the period
from January 1, 1996 to May 17, 1996 in conformity with generally accepted
accounting principles.
 
     As explained in Note 14, effective January 1, 1995, the Predecessor adopted
Statement of Financial Accounting Standards No. 106, 'Employers' Accounting for
Postretirement Benefits Other than Pensions.'
 

                                                       COOPERS & LYBRAND L.L.P.
 
Louisville, Kentucky
January 24, 1997
 
                                      F-2

<PAGE>

                                 BALANCE SHEETS
 
<TABLE>
<CAPTION>
                                                      The Predecessor    The Holding Company
                                                     -----------------   -------------------
                                                       December 31,         December 31,
                                                           1995                 1996
- --------------------------------------------------------------------------------------------
<S>                                                  <C>                 <C>
ASSETS:
Current assets:
  Cash............................................     $   127,569         $   2,208,644
  Accounts receivable.............................       3,224,816             3,532,820
  Inventories.....................................      38,850,303            42,019,760
  Other current assets............................         966,899             3,412,138
                                                     -----------------   -------------------
Total current assets..............................      43,169,587            51,173,362
                                                     -----------------   -------------------
Property, plant and equipment, at cost............      11,733,195            10,039,972
Less accumulated depreciation.....................     (3,857,566)           (1,033,976)
                                                     -----------------   -------------------
                                                         7,875,629             9,005,996
Goodwill, net.....................................      27,182,471            31,447,830
Deferred financing costs and other assets, net....       2,288,809             4,926,192
                                                     -----------------   -------------------
Total assets......................................     $80,516,496           $96,553,380
                                                     -----------------   -------------------
                                                     -----------------   -------------------
LIABILITIES AND EQUITY:
Current liabilities:
  Accounts payable................................     $   576,904           $   448,895
  Accrued expenses................................       5,571,308             3,753,845
  Current portion of notes payable
     and long-term debt...........................      27,085,553            21,720,219
                                                     -----------------   -------------------
Total current liabilities.........................      33,233,765            25,922,959
Notes payable and long-term debt..................      21,696,236            48,976,228
Other long-term liabilities.......................       5,115,501             5,846,387
                                                     -----------------   -------------------
Total liabilities.................................      60,045,502            80,745,574
                                                     -----------------   -------------------
Preferred interests...............................            ----             2,737,441
Warrants..........................................            ----             8,195,246
                                                              
Equity:
  Contributed equity..............................      10,955,760             4,492,347
  Warrants........................................         684,200                  ----
  Undistributed profits...........................       9,082,662               382,772
  Amount related to minimum pension liability.....       (251,628)                  ----
                                                     -----------------   -------------------
Total equity......................................      20,470,994             4,875,119

                                                     -----------------   -------------------
Total liabilities and equity......................     $80,516,496           $96,553,380
                                                     -----------------   -------------------
                                                     -----------------   -------------------
</TABLE>
 
    The accompanying notes are an integral part of the financial statements.

                                      F-3

<PAGE>

                            STATEMENTS OF OPERATIONS
 
<TABLE>
<CAPTION>
                                                                                                   The Holding
                                                                                                     Company
                                                          The Predecessor                       -----------------
                                      -------------------------------------------------------      Period From
                                                                                                     May 17
                                            Year Ended December 31,            Period From       (Inception) to
                                      ------------------------------------    January 1 to        December 31,
                                            1994               1995           May 17, 1996            1996
                                      -----------------  -----------------  -----------------   -----------------
<S>                                   <C>                <C>                <C>                 <C>
Net sales..........................     $51,375,538        $52,630,355        $19,810,335         $36,125,952
Cost of sales......................      21,871,958         20,491,189          7,847,161          15,406,711
                                      -----------------  -----------------  -----------------   -----------------
  Gross profit.....................      29,503,580         32,139,166         11,963,174          20,719,241
Selling, general and administrative
  expenses.........................      18,395,142         19,663,054          7,904,081          13,551,412
Amortization of intangible
  assets...........................       1,037,894            972,969            364,861             504,294
                                      -----------------  -----------------  -----------------   -----------------
  Operating income.................      10,070,544         11,503,143          3,694,232           6,663,535
Interest expense and financing
  costs............................       6,833,731          7,238,906          2,452,982           6,398,223
Management fee expense.............         300,000            300,000            113,953
                                                                                                         ----
Other expense (income).............     (2,875,324)          1,335,759            (4,927)           (117,460)
                                      -----------------  -----------------  -----------------   -----------------
  Income before cumulative effect
    of accounting change...........       5,812,137          2,628,478          1,132,224             382,772
Cumulative effect of accounting
  change...........................            ----            123,171               ----                ----
                                      -----------------  -----------------  -----------------   -----------------
  Net income (1)...................      $5,812,137         $2,505,307         $1,132,224            $382,772
                                      -----------------  -----------------  -----------------   -----------------
                                      -----------------  -----------------  -----------------   -----------------
Supplemental unaudited financial
  data:
  Historical income before income
    taxes and cumulative effect of
    accounting change..............      $5,812,137         $2,628,478         $1,132,224            $382,772
  Pro forma income tax
    expense (2)....................       2,324,855          1,051,391            452,890             153,109
                                      -----------------  -----------------  -----------------   -----------------
  Pro forma income before
    cumulative effect of accounting
    change.........................       3,487,282          1,577,087            679,334             229,663
  Historical cumulative effect of
    accounting change, net of
    income tax benefit of $49,268..            ----             73,903               ----                ----

                                      -----------------  -----------------  -----------------   -----------------
  Pro forma net income.............      $3,487,282         $1,503,184           $679,334            $229,663
                                      -----------------  -----------------  -----------------   -----------------
                                      -----------------  -----------------  -----------------   -----------------
</TABLE>
 
- ------------------
(1) The Holding Company and the Predecessor were a limited liability company and
    a partnership, respectively, for federal and state income tax purposes
    through the consummation of this offering and accordingly did not incur any
    federal or state income taxes during these periods.
 
(2) Pro forma income taxes have been calculated using an effective tax rate of
    40% (34% federal and 6% state).
 
    The accompanying notes are an integral part of the financial statements.

                                      F-4

<PAGE>

                            STATEMENTS OF CASH FLOWS
 
<TABLE>
<CAPTION>
                                                                                                              The Holding
                                                                                                                Company
                                                                  The Predecessor                          ------------------
                                            ------------------------------------------------------------      Period From
                                                                                                                 May 17
                                                    Year Ended December 31,              Period From         (Inception) to
                                            ---------------------------------------      January 1 to         December 31,
                                                   1994                 1995             May 17, 1996             1996
                                            ------------------   ------------------   ------------------   ------------------
<S>                                         <C>                  <C>                  <C>                  <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income.............................      $ 5,812,137          $ 2,505,307          $ 1,132,224            $ 382,772
  Adjustments to reconcile net income to
    net
      cash provided by operating
    activities:
    Depreciation.........................        1,038,012            1,073,066              453,893            1,033,976
    Amortization of intangible assets....        1,037,894              972,969              364,861              504,294
    Amortization of deferred financing
      costs..............................          893,719              909,097              257,670            1,139,299
    Deferred interest....................          883,548              682,493                 ----              555,455
    Preferred interest...................             ----                 ----                 ----              237,441
    Accrued transaction costs............             ----              880,676                 ----                 ----
    Change in accrued pension
      liabilities........................        (102,715)               13,973                 ----              127,542
    Change in accrued asbestos removal
      costs..............................        (812,069)            (169,183)                 ----                 ----
    Change in accrued postretirement
      liabilities........................      (2,267,372)              442,502              110,121               63,987
    Changes in operating assets and
      liabilities:
      Accounts receivable................        (365,666)              673,012            (335,160)               27,156
      Inventories--Lancaster Leaf
        Tobacco..........................        1,515,607            2,136,918            (512,376)            (109,130)
      Inventories--other.................          772,917          (3,946,834)            (386,426)            3,275,985
      Other current assets...............        (165,925)               52,359            (646,997)              115,783
      Accounts payable...................        (172,144)               41,949            1,260,325          (1,388,335)
      Borrowings under inventory
        financing agreement..............        6,965,592           10,077,188            2,796,991            5,286,136
      Payments on borrowings under
        inventory financing agreement....      (8,481,199)          (7,940,270)          (2,284,614)          (4,400,394)
      Accrued expenses and other
          liabilities....................          367,541              308,421            (738,146)            (179,796)
                                            ------------------   ------------------   ------------------   ------------------
        Net cash provided by operating
          activities.....................        6,919,877            8,713,643            1,472,366            6,672,171
                                            ------------------   ------------------   ------------------   ------------------
CASH FLOWS FROM INVESTING ACTIVITIES:

  Acquisition of business, net of cash
    acquired of $597,010.................             ----                 ----                 ----         (72,145,337)
  Capital expenditures...................        (354,979)            (239,253)            (143,748)            (155,765)
                                            ------------------   ------------------   ------------------   ------------------
        Net cash used in investing
          activities.....................        (354,979)            (239,253)            (143,748)         (72,301,102)
                                            ------------------   ------------------   ------------------   ------------------
</TABLE>
 
    The accompanying notes are an integral part of the financial statements.

                                      F-5

<PAGE>

                      STATEMENTS OF CASH FLOWS (CONTINUED)
 
<TABLE>
<CAPTION>
                                                                                                              The Holding
                                                                                                                Company
                                                                  The Predecessor                          ------------------
                                            ------------------------------------------------------------      Period From
                                                                                                                 May 17
                                                    Year Ended December 31,              Period From         (Inception) to
                                            ---------------------------------------      January 1 to         December 31,
                                                   1994                 1995             May 17, 1996             1996
                                            ------------------   ------------------   ------------------   ------------------
<S>                                         <C>                  <C>                  <C>                  <C>
CASH FLOWS FROM FINANCING ACTIVITIES:
  Proceeds from debt associated with the
    acquisition, net of amount allocated
    to warrants of $7,895,244............             ----                 ----                 ----           57,554,756
  Payments on revolving loans............             ----                 ----                 ----            (450,000)
  Payments on term loans.................             ----                 ----                 ----          (4,250,000)
  Payments on subordinated notes payable              ----                 ----                 ----            (204,772)
  Payments on working capital loan.......     (52,015,756)         (53,544,973)         (19,022,566)                 ----
  Payments on other notes payable and
      long-term debt.....................      (6,901,954)          (8,732,084)          (2,010,761)                 ----
  Proceeds from capital contribution.....             ----                 ----                 ----            4,492,347
  Proceeds from subordinated notes
    payable..............................             ----              163,668               41,104                 ----
  Proceeds from working capital loan.....       52,076,576           53,065,780           20,055,821                 ----
  Proceeds from preferred interest.......             ----                 ----                 ----            2,500,000
  Proceeds from warrants.................             ----                 ----                 ----            8,195,244
  Increase in intangible assets..........        (238,307)                 ----            (340,572)                 ----
                                            ------------------   ------------------   ------------------   ------------------
        Net cash provided by (used in)
          financing activities...........      (7,079,441)          (9,047,609)          (1,276,974)           67,837,575
                                            ------------------   ------------------   ------------------   ------------------
  Net increase (decrease) in cash........        (514,543)            (573,219)               51,644            2,208,644
  Cash, beginning of period..............        1,215,331              700,788              127,569                 ----
                                            ------------------   ------------------   ------------------   ------------------
  Cash, end of period....................       $  700,788           $  127,569           $  179,213          $ 2,208,644
                                            ------------------   ------------------   ------------------   ------------------
                                            ------------------   ------------------   ------------------   ------------------
  Supplemental disclosure of cash flow
    information:
    Cash paid during the year for
      interest...........................      $ 5,391,649          $ 5,604,176          $ 2,013,102          $ 2,870,907
                                            ------------------   ------------------   ------------------   ------------------
                                            ------------------   ------------------   ------------------   ------------------
</TABLE>
 
    The accompanying notes are an integral part of the financial statements.

                                      F-6

<PAGE>

                        STATEMENTS OF CHANGES IN EQUITY
 
<TABLE>
<CAPTION>
                                                                                     Amount Related
                                                                                       to Minimum
                               Contributed                         Undistributed         Pension             Total
                                 Equity            Warrants           Profits           Liability           Equity
- ------------------------------------------------------------------------------------------------------------------------
<S>                         <C>                 <C>              <C>                 <C>               <C>
THE PREDECESSOR:
Beginning balance,
  December 31, 1993......     $10,955,760         $684,200            $765,218        $(233,152)         $12,172,026
Net income...............            ----             ----           5,812,137              ----           5,812,137
Change in amount related
  to minimum pension
  liability..............            ----             ----                ----         (277,890)           (277,890)
                            -----------------   --------------   -----------------   ---------------   -----------------
Ending balance, December
  31, 1994...............      10,955,760          684,200           6,577,355         (511,042)          17,706,273
Net income...............            ----             ----           2,505,307              ----           2,505,307
Change in amount related
  to minimum pension
  liability..............            ----             ----                ----           259,414             259,414
                            -----------------   --------------   -----------------   ---------------   -----------------
Ending balance, December
  31, 1995...............      10,955,760          684,200           9,082,662         (251,628)          20,470,994
Net income...............            ----             ----           1,132,225              ----           1,132,225
                            -----------------   --------------   -----------------   ---------------   -----------------
Ending balance, May 17,
  1996...................     $10,955,760         $684,200         $10,214,887        $(251,628)         $21,603,219
                            -----------------   --------------   -----------------   ---------------   -----------------
                            -----------------   --------------   -----------------   ---------------   -----------------
THE HOLDING COMPANY:
Beginning balance, May
  17, 1996 (inception)...            ----             ----                ----              ----                ----
Equity contributions.....      $4,492,347             ----                ----              ----          $4,492,347
Net income...............            ----             ----            $382,772              ----            $382,772
                            -----------------   --------------   -----------------   ---------------   -----------------
Ending balance, December
  31, 1996...............      $4,492,347             ----            $382,772              ----          $4,875,119
                            -----------------   --------------   -----------------   ---------------   -----------------
                            -----------------   --------------   -----------------   ---------------   -----------------
</TABLE>
 
    The accompanying notes are an integral part of the financial statements.

                                      F-7

<PAGE>

                         NOTES TO FINANCIAL STATEMENTS
 
1. ORGANIZATION AND NATURE OF BUSINESS AND BASIS OF PRESENTATION:
 
National Tobacco Company, L.P. (a limited partnership), was formed and acquired
the smokeless tobacco division of Lorillard, Inc. in 1988. On April 14, 1992,
the general partner and majority owner and certain limited partners sold their
partnership interest to a new general partner. Accordingly, the April 1992
transaction was accounted for as the formation of a new entity, National Tobacco
Company, L.P. (the Predecessor).
 
Certain members of management of the Predecessor formed NTC Holding, LLC (the
Holding Company), a limited liability company with a finite life expiring
December 31, 2100, and caused the Holding Company to form National Tobacco
Finance Corporation (the Finance Corporation), a wholly-owned subsidiary of the
Holding Company. As described below, on May 17, 1996, National Tobacco Company,
L.P. (the Partnership) was recapitalized and the Holding Company acquired a 99%
limited partnership interest in the Partnership and the Finance Corporation
became the sole general partner and owner of the remaining 1% interest of the
Partnership. Accordingly, the May 17, 1996 transaction was accounted for as the
formation of a new entity. The Finance Corporation has no operations, assets or
liabilities, other than its 1% investment in the Partnership, which amounted to
approximately $311,000 as of December 31, 1996. References to the Company in the
notes to financial statements refer to both the Predecessor and the Partnership.
 
On May 17, 1996, the Partnership obtained new long-term debt financing, as more
fully described in Note 9, the proceeds of which were used to recapitalize the
Partnership. Under this recapitalization, substantially all of the existing
long-term debt was paid in full and the partnership interests of the general
partner and certain limited partners were acquired. Additionally, the interests
of the remaining limited partners were acquired, the proceeds of which were used
to purchase a portion of the membership interests in the Holding Company. The
Holding Company then contributed the proceeds from the sale of membership
interests to the Partnership in exchange for partnership interests in the
Partnership. Additionally, the proceeds from the subordinated debt and the sale
of warrants and preferred interests by the Holding Company, as more fully
described in Note 9, were also contributed to the Partnership in exchange for
limited partnership interests in the Partnership, which proceeds were used by
the Partnership to repay existing long-term debt and increase working capital.
The Holding Company then contributed capital in an amount equal to 1% of the
aggregate partnership interests in the Partnership to the Finance Corporation in
exchange for all of the capital stock of the Finance Corporation. The Finance
Corporation then immediately contributed such capital to the Partnership in
exchange for a 1% general partnership interest. As a result, the Partnership is
wholly-owned by the Holding Company. Accordingly, this transaction was accounted
for as the formation of a new entity under the purchase method of accounting.
 
                                      F-8

<PAGE>

                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)

 
1. ORGANIZATION AND NATURE OF BUSINESS AND BASIS OF PRESENTATION (CONTINUED):

The following is information related to the acquisition:
 
<TABLE>
<CAPTION>
                                                           Fair Value            Reduction to
                                                            of Assets          Historical Basis
                                                          Acquired and          for the Former         Carrying Value
                                                       Liabilities Assumed    Partners Continuing      of Assets and
                                                         and Incurred on        in the Holding         Liabilities at
                                                        Acquisition Date            Company           Acquisition Date
<S>                                                    <C>                    <C>                    <C>
- -----------------------------------------------------------------------------------------------------------------------
Net assets acquired:
  Cash..............................................       $   597,010                   ----           $   597,010
  Accounts receivable...............................         3,559,976                   ----             3,559,976
  Inventories.......................................        48,020,000          $ (2,919,359)            45,100,641
  Other current assets..............................         3,613,896                   ----             3,613,896
  Property, plant and equipment.....................        11,080,000            (1,195,793)             9,884,207
  Goodwill..........................................        31,952,125                   ----            31,952,125
  Loan costs........................................         5,700,000                   ----             5,700,000
  Accounts payable..................................       (1,837,229)                   ----           (1,837,229)
  Accrued liabilities...............................       (3,167,508)                   ----           (3,167,508)
  Other long-term liabilities.......................       (5,654,954)                   ----           (5,654,954)
  Borrowings under inventory financing agreement....      (16,772,377)                   ----          (16,772,377)
  Subordinated note payable to former general
    partner.........................................         (204,772)                   ----             (204,772)
  Capital leases....................................          (28,668)                   ----              (28,668)
                                                       -------------------    -------------------    ------------------
    Net assets acquired.............................        76,857,499            (4,115,152)            72,742,347
                                                       -------------------    -------------------    ------------------
Proceeds from term loans, including amount allocated
  to warrants of $1,250,828.........................        45,000,000                   ----            45,000,000
Proceeds from revolving loans.......................           450,000                   ----               450,000
Proceeds from subordinated notes, including amount
  allocated to warrants of $6,614,416...............        20,000,000                   ----            20,000,000
Proceeds from warrants..............................           300,000                   ----               300,000
Proceeds from preferred interest....................         2,500,000                   ----             2,500,000
                                                       -------------------    -------------------    ------------------
    Total proceeds..................................        68,250,000                   ----            68,250,000
                                                       -------------------    -------------------    ------------------
Management's rollover and new interests.............         8,607,499            (4,115,152)             4,492,347
                                                       -------------------    -------------------    ------------------
    Total equity....................................      $  8,607,499          $ (4,115,152)          $  4,492,347
                                                       -------------------    -------------------    ------------------
                                                       -------------------    -------------------    ------------------
</TABLE>
 
The following table presents unaudited pro forma results of operations data as
if the May 17, 1996 transactions described above had occurred on January 1,
1995.
 

<TABLE>
<CAPTION>
                                                                                                         Period From
                                                                                                       January 1, 1996
                                                                                    Year ended               to
                                                                                December 31, 1995       May 17, 1996
                                                                               --------------------    ---------------
<S>                                                                            <C>                     <C>
Net sales ..................................................................         $ 52,630              $19,810
Income before cumulative effect of account change ..........................           (1,472)              (1,717)
                                                                                   ----------          ---------------
Net income .................................................................           (1,595)              (1,717)
                                                                                   ----------          ---------------
                                                                                   ----------          ---------------
</TABLE>
 
The pro forma data includes adjustments to remove historical amortization of
goodwill and historical interest expense and deferred financing costs and
adjustments to record the amortization of goodwill and the interest expense and
deferred financing costs associated with the transactions. The pro forma data is
not necessarily indicative of the results of operations as they would have been
had the transactions occurred on the assumed date.
 
                                      F-9

<PAGE>

                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
1. ORGANIZATION AND NATURE OF BUSINESS AND BASIS OF PRESENTATION (CONTINUED):

The Company manufactures and distributes chewing tobacco products under the
brand names BEECH-NUT, BEECH-NUT WINTERGREEN, BEECH-NUT SPEARMINT, HAVANA
BLOSSOM and TROPHY. The Holding Company and the Finance Corporation have no
operations. The Company's customers consist primarily of distributors and retail
establishments within the United States. The Company sells to these customers on
open account and generally does not require collateral.
 
2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:
 
CONSOLIDATION:  The consolidated financial statements of the Holding Company
include the consolidated accounts of the Holding Company, the Finance
Corporation and the Partnership. All intercompany accounts have been eliminated.
 
REVENUE RECOGNITION:  The Company recognizes revenues and the related costs upon
shipment of product to the customer.
 
INVENTORIES:  Inventories are stated at the lower of cost or market. Cost is
determined on the last-in, first-out (LIFO) method.
 
Leaf tobacco is included in current assets in accordance with standard industry
practice, notwithstanding the fact that such tobaccos are carried longer than
one year for the purpose of curing. Accordingly, the debt associated with this
inventory is included in current portion of notes payable and long-term debt.

 
FIXED ASSETS:  Fixed assets are stated at cost less accumulated depreciation.
Depreciation is provided using the straight-line method over the estimated
useful lives of the related assets (4 to 7 years for machinery, equipment and
furniture and 25 years for buildings).
 
Expenditures for repairs and maintenance are charged to expense as incurred. The
costs of major renewals and betterments are capitalized and depreciated over
their estimated useful lives. Upon disposition of fixed assets, the costs and
related accumulated depreciation amounts are relieved and any resulting gain or
loss is reflected in operations during the period of disposition.
 
GOODWILL:  The excess of purchase price over fair value of net assets acquired
is amortized over 40 years using the straight-line method.
 
The Company periodically reviews the appropriateness of the remaining life of
its intangible assets considering whether any events have occurred or conditions
have developed which may indicate that the remaining life or the amortization
method requires adjustment. After reviewing the appropriateness of the remaining
life and the pattern of usage of the intangible assets, the Company then
assesses the overall recoverability of intangible assets by determining if the
unamortized balance can be recovered through undiscounted future operating cash
flows. Absent any unfavorable findings, the Company continues to amortize its
intangible assets based on the existing estimated life.
 
DEFERRED FINANCING COSTS:  Deferred financing costs are amortized over the terms
of the related debt obligations using the interest method.
 
INCOME TAXES:  The Company is a partnership; therefore, no provision for income
taxes has been made since earnings or losses are reported by the partners on
their individual income tax returns.
 
ADVERTISING AND PROMOTION:  Advertising and promotion costs are expensed as
incurred.
 
RISKS AND UNCERTAINTIES:  Smokeless tobacco companies, like other manufacturers
and sellers of tobacco products, are subject to regulation at the federal, state
and local levels. Such regulations include labeling requirements, limitations on
advertising, and prohibition of sales to minors. The trend in recent years has
been toward increased regulation of the tobacco industry. There can be no
assurance as to the ultimate
 
                                      F-10

<PAGE>

                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED):

content, timing or effect of any regulation of tobacco products by any federal,
state or local legislative or regulatory body, nor can there be any assurance
that any such legislation or regulation would not have a material adverse effect
on the Company's financial position, results of operations or cash flows.

 
The tobacco industry has experienced and is experiencing significant product
liability litigation. Most tobacco liability lawsuits have been brought against
manufacturers and sellers of cigarettes for injuries allegedly caused by smoking
or by exposure to smoke. However, several lawsuits have been brought against
manufacturers and sellers of smokeless tobacco for injuries to health allegedly
caused by use of smokeless tobacco. Typically, such claims assert that use of
smokeless tobacco is addictive and causes oral cancer. There can be no assurance
that the Company will not sustain losses in connection with such lawsuits and
that such losses will not have a material adverse effect on the Company's
financial position, results of operations or cash flows.
 
USE OF ESTIMATES:  The preparation of financial statements in conformity with
generally accepted accounting principles requires management to make estimates
and assumptions that affect the reported amounts of assets and liabilities
disclosed of contingent assets and liabilities at the dates of the financial
statements and the reported amounts of revenues and expenses during the
reporting periods. Actual results could differ from those estimates.
 
Significant estimates made by the Company include accrued pension costs and
accrued postretirement benefits. Accrued pension costs and postretirement
benefits involve the use of actuarial assumptions, including the selection of
discount rates (see Notes 10 and 11). It is reasonably possible that the
Company's estimates for such items could change in the near term.
 
RECLASSIFICATIONS:  Certain income statement amounts for the periods presented
have been reclassified to conform to current presentation with no effect on net
income of the periods.
 
3. CONCENTRATION OF CREDIT RISK:
 
At December 31, 1995 and 1996, the Company had bank deposits in excess of
federally insured limits of approximately $392,000 and $2,529,000, respectively.
 
The Company sells its products to distributors and retail establishments
throughout the United States. The Company performs periodic credit evaluations
of its customers and generally does not require collateral on trade receivables.
Historically, the Company has not experienced significant credit losses.
 
4. INVENTORIES:
 
The reduction of LIFO inventory quantities decreased earnings of the Company by
approximately $1,079,000, $146,000, $455,000 and $1,515,000 for the years ended
December 31, 1994 and 1995 and for the periods from January 1, 1996 to May 17,
1996 and from May 17, 1996 (inception) to December 31, 1996, respectively.
 
The components of inventories at December 31 are as follows:
 
<TABLE>
<CAPTION>
                                                                        The Predecessor    The Holding Company
                                                                       -----------------   -------------------
                                                                             1995                 1996
                                                                       ---------------------------------------

<S>                                                                    <C>                 <C>
Raw materials.......................................................   $   1,488,566        $    1,510,315
Leaf tobacco........................................................      33,967,031            36,825,352
Finished goods......................................................       3,173,982             3,438,644
Supplies............................................................         220,724               245,449
                                                                       -----------------   -------------------
                                                                       $  38,850,303        $   42,019,760
                                                                       -----------------   -------------------
                                                                       -----------------   -------------------
</TABLE>
 
                                      F-11

<PAGE>

                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
5. PROPERTY, PLANT AND EQUIPMENT:
 
Property, plant and equipment at December 31 consists of:
 
<TABLE>
<CAPTION>
                                                                        The Predecessor    The Holding Company
                                                                       -----------------   -------------------
                                                                             1995                 1996
                                                                       ---------------------------------------
<S>                                                                    <C>                 <C>
Land................................................................   $     733,478        $      653,894
Buildings and improvements..........................................       3,447,408             3,053,681
Machinery and equipment.............................................       7,105,933             5,149,085
Furniture and fixtures..............................................         307,772             1,183,312
Capitalized leases..................................................         138,604                  ----
                                                                       -----------------   -------------------
                                                                       $  11,733,195        $   10,039,972
                                                                       -----------------   -------------------
                                                                       -----------------   -------------------
</TABLE>
 
6. GOODWILL:
 
Goodwill at December 31 consist of:
 
<TABLE>
<CAPTION>
                                                                        The Predecessor    The Holding Company
                                                                       -----------------   -------------------
                                                                             1995                 1996
                                                                       ---------------------------------------
<S>                                                                    <C>                 <C>
Excess of purchase price over fair value of net assets acquired, net
  of accumulated amortization of $2,782,652 and $504,294 at December
  31, 1995 and 1996, respectively...................................   $  27,182,471        $   31,447,830
                                                                       -----------------   -------------------

                                                                       -----------------   -------------------
</TABLE>
 
7. DEFERRED FINANCING COSTS AND OTHER ASSETS:
 
Deferred financing costs and other assets at December 31 consist of:
 
<TABLE>
<CAPTION>
                                                                        The Predecessor    The Holding Company
                                                                       -----------------   -------------------
                                                                             1995                 1996
                                                                       ---------------------------------------
<S>                                                                    <C>                 <C>
Loan costs, net of accumulated amortization of $1,914,868 and
  $773,808 at December 31, 1995 and 1996, respectively..............   $     792,400        $    4,926,192
Contingent interest costs, net of accumulated amortization of                                   
  $393,870 (see Note 9).............................................       1,099,555                  ----
Organizational expenses, net of accumulated amortization of
  $768,410..........................................................         350,797                  ----
Intangible pension asset............................................          46,057                  ----
                                                                       -----------------   -------------------
                                                                       $   2,288,809        $    4,926,192
                                                                       -----------------   -------------------
                                                                       -----------------   -------------------
</TABLE>
 
8. ACCRUED EXPENSES:
 
Accrued expenses at December 31 consist of:
 
<TABLE>
<CAPTION>
                                                                        The Predecessor    The Holding Company
                                                                       -----------------   -------------------
                                                                             1995                 1996
                                                                       ---------------------------------------
<S>                                                                    <C>                 <C>
Accrued vacation, wages and benefits................................   $   1,327,046        $    1,405,458
Accrued interest....................................................       1,797,793             1,315,127
Current unfunded pension liability (see Note 13)....................         763,532               650,000
Other accrued expenses..............................................         802,261               383,260
Transaction fees....................................................         880,676                  ----
                                                                       -----------------   -------------------
                                                                       $   5,571,308        $    3,753,845
                                                                       -----------------   -------------------
                                                                       -----------------   -------------------
</TABLE>
 
                                      F-12

<PAGE>

                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)

 
9. NOTES PAYABLE AND LONG-TERM DEBT:
 
THE PREDECESSOR:
 
Notes payable and long-term debt at December 31, 1995 consist of:
 
<TABLE>
<S>                                                                                 <C>
Term loan, net of unamortized discount of $86,825................................   $   15,461,134
Working capital loan.............................................................        1,917,857
Borrowings under inventory financing agreement...................................       16,290,366
Senior subordinated notes payable to limited partner, interest payable quarterly
  at 13% and 16%.................................................................        7,746,459
Subordinated notes payable to former general partner and former and current
  limited partners, interest payable semiannually at 15%.........................        7,162,875
Subordinated notes payable to general partner, interest payable semiannually at
  7%.............................................................................          163,668
Capital leases...................................................................           39,430
                                                                                    ------------------
                                                                                        48,781,789
Less current portion.............................................................       27,085,553
                                                                                    ------------------
                                                                                    $   21,696,236
                                                                                    ------------------
                                                                                    ------------------
</TABLE>
 
The Predecessor had a credit agreement with a group of lenders providing for a
term loan in the original face amount of $42,000,000 and working capital loan
commitments totaling $6,574,468 at December 31, 1995. The loans bore interest at
4% above the prime rate during 1995, for an effective rate of 12.5%.
 
In conjunction with the credit agreement, certain lenders received detachable
warrants to purchase a 5% Class B partnership interest for $10. The original
fair value of this interest of $684,200 was reflected as a discount which was
amortized over the life of the term loan using the interest method.
 
The term loan was payable in varying quarterly principal installments ranging
from $1,750,000 to $2,250,000 plus interest with a final payment of all
remaining principal and accrued interest due on April 14, 1997. Amounts
outstanding under the working capital loan were limited to 85% of eligible
receivables and 65% of eligible inventories. A mandatory annual prepayment was
required if the Predecessor had cash in excess of a specified amount, or if it
sold property or equipment. Additionally, the Predecessor could make
nonscheduled prepayments. No mandatory prepayments were required to be made
during 1995. The loans were collateralized by all assets of the Predecessor and
were guaranteed by the partners.
 
The Predecessor had an inventory financing agreement with a supplier that
purchased, stored and processed raw leaf tobacco for the Predecessor. Amounts
borrowed and related interest under this agreement were repayable as the
supplier shipped the leaf tobacco that collateralized the loan to the
Predecessor.

 
Borrowings under the inventory financing agreement bore interest at the prime
rate plus 2% when prime was less than 10%, or prime plus 2.5% when prime was 10%
or greater (the effective rate was 10.5% at December 31, 1995). The loan was
guaranteed by the Predecessor's general and limited partners. The agreement
limited additional borrowings and substantial asset sales by the Predecessor.
The agreement also granted the supplier the exclusive right to process leaf
tobacco for the Predecessor until 2000. The Predecessor could terminate the
agreement without penalty if the supplier's price was uncompetitive; otherwise,
the Predecessor was required to pay a cancellation fee of $1,500,000.
 
The Predecessor had subordinated notes payable to certain Class A limited
partners in an original face amount of $7,500,000. The notes bore a stated
interest rate of 13% and were due October 15, 1998. The loan agreement permitted
deferral of the quarterly interest payments up to the March 31, 1993 payment
($246,459 was deferred during 1993). The deferred interest bore interest at 16%.
In addition to fixed interest, the note holders were entitled to receive a
contingent interest payment upon the occurrence of a 'triggering event,' as
defined (essentially the earlier of a sale or recapitalization of the
Predecessor, or April 14, 1997). The contingent interest amount was equal to 7%
of the 'common equity value' of the
 
                                      F-13

<PAGE>

                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
9. NOTES PAYABLE AND LONG-TERM DEBT (CONTINUED):

Predecessor, as defined, as of the 'triggering event' date. Contingent interest
was paid in cash or notes and, under certain circumstances, at the holder's
option, as warrants to acquire an aggregate 7% of Class B partnership interests.
At December 31, 1995, the Predecessor had recorded a liability for contingent
interest, based on calculations performed at that date, in the amount of
$1,493,000 (see Note 10) and a corresponding intangible asset in the same
amount. The asset was amortized over the life of the loan using the interest
method (see Note 7).
 
The subordinated notes payable to the former general partner and former and
current limited partners (original face amount of $4,500,000) bore interest at
15% and were due April 14, 1999, or upon payment in full of all senior debt, if
earlier. Interest was payable semiannually on October 14 and April 14. On each
payment date through April 14, 1995, the Predecessor could, at its option, issue
notes for the accrued interest payable. Other than the principal amount, these
notes had identical terms to the original note. The Predecessor issued notes for
$682,492 for interest payments due in 1995. Subsequent to April 14, 1995, at
least two-thirds of the current interest was required to be paid in cash. No
interest deferral was permitted after April 14, 1997. At December 31, 1995,
approximately $907,000 of deferred interest notes were payable to limited
partners.
 
Certain notes and lending agreements contained covenants which required, among
other things, maintenance of specified ratios and partners' equity levels, and

limits on capital expenditures. The Predecessor was not in compliance with
certain of the covenants at December 31, 1995; however, the Predecessor
refinanced all of its long-term debt in the transactions described in Note 1.
Accordingly, the long-term portion of debt was not reclassified as current at
December 31, 1995.
 
THE HOLDING COMPANY AND THE PARTNERSHIP:
 
Notes payable and long-term debt at December 31, 1996 consists of:
 
<TABLE>
<S>                                                                                  <C>
Tranche A term loans..............................................................   $  26,250,000
Tranche B term loan, net of unamortized discount of $1,120,293....................      13,379,707
Borrowings under inventory financing agreement....................................      16,911,873
Deferred interest notes under inventory financing agreement.......................          49,472
Subordinated notes payable, net of unamortized discount of $6,409,461.............      14,096,521
Capital leases....................................................................           8,874
                                                                                     -----------------
                                                                                        70,696,447
Less current portion..............................................................      21,720,219
                                                                                     -----------------
                                                                                     $  48,976,228
                                                                                     -----------------
                                                                                     -----------------
</TABLE>
 
The Partnership has a credit agreement (the Credit Agreement) with a group of
lenders for Tranche A term loans in the original face amount of $30,000,000,
Tranche B term loan in the original face amount of $15,000,000 and revolving
loan commitments in the amount of $8,000,000 (there were no revolving loans
outstanding at December 31, 1996). The Holding Company and the Finance
Corporation are guarantors of this Credit Agreement.
 
The Tranche A term loans bear interest at the higher of the principal lender's
base rate or the Federal Funds rate plus 0.5%, plus 2% (10.25% at December 31,
1996), payable quarterly beginning on June 30, 1996. The Partnership has the
option to convert the interest rate to a rate based on LIBOR plus 3% (8.5% at
December 31, 1996). As of December 31, 1996, the Tranche A term loans had been
converted to the LIBOR option under a contract expiring January 21, 1997.
Principal repayments are required in varying quarterly installments ranging from
$875,000 to $2,875,000 beginning on September 30, 1996 and ending on May 17,
2001.
 
                                      F-14

<PAGE>

                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
9. NOTES PAYABLE AND LONG-TERM DEBT (CONTINUED):

The Tranche B term loan bears interest at the higher of the principal lender's
base rate or the Federal Funds rate plus 0.5%, plus 2.5% (10.75% at December 31,

1996), payable quarterly beginning on June 30, 1996. The Partnership has the
option to convert the interest rate to a rate based on LIBOR plus 3.5% (9.0% at
December 31, 1996). As of December 31, 1996, the Tranche B term loan had been
converted to the LIBOR option under a contract expiring January 21, 1997. The
effective rate (assuming the December 31, 1996 variable rate of 10.75%) over the
term of this loan, after considering the effect of the discount discussed below,
is 14%. Principal repayments are required in varying quarterly installments
ranging from $250,000 to $2,500,000 beginning on September 30, 1996 and ending
on May 17, 2002.
 
The revolving loans will be made from time to time as requested by the
Partnership in a maximum aggregate outstanding principal amount at any one time
not to exceed the lesser of $8,000,000 and the borrowing base amount in effect
at that time. The borrowing base amount is defined as 80% of eligible accounts
receivable, 60% of eligible finished goods inventory and 40% of eligible tobacco
inventory. The revolving loans bear interest at the higher of the principal
lender's base rate or the Federal Funds rate plus 0.5%, plus 2% (10.25% at
December 31, 1996). Principal and interest under the revolving loan commitments
is due in full on the earlier of May 16, 2001 or the date on which the principal
amount of all Tranche A and Tranche B term loans is repaid in full.
 
Under the Credit Agreement, the lenders have also extended letter of credit
commitments under which the lenders will issue letters of credit from time to
time in a maximum aggregate outstanding principal amount at any one time not to
exceed $3,000,000, provided that the aggregate outstanding principal amount of
all revolving loans and all letters of credit shall not at any one time exceed
the lesser of $8,000,000 and the borrowing base amount in effect at that time. A
letter of credit in the amount of $1,025,000 was outstanding at December 31,
1996. The Partnership pays quarterly commitment fees of 0.5% of the unused
portion of all revolving loans and 3.0% on all letters of credit.
 
The Credit Agreement also requires mandatory prepayments if the Partnership has
excess cash flows or proceeds from the sale of fixed assets or additional debt
or equity interests as set forth in the Credit Agreement. In addition, the
Partnership may make voluntary unscheduled prepayments without penalty under the
provisions set forth in the Credit Agreement. As of December 31, 1996, the
Partnership had made $2,000,000 of voluntary prepayments on the Tranche A term
loans. The loans under the Credit Agreement are collateralized by all assets of
the Partnership.
 
The Partnership has an inventory financing agreement with a supplier that
purchases, stores and processes raw leaf tobacco for the Partnership. Amounts
borrowed under this agreement are repayable as the supplier ships the leaf
tobacco that collateralizes the loan to the Partnership.
 
Borrowings under the inventory financing agreement bear interest at the prime
rate plus 2% (10.25% at December 31, 1996), payable quarterly beginning on or
about June 30, 1996. Of the quarterly interest payments, interest of 1% is
payable in kind by issuing separate deferred interest notes to the supplier. The
deferred interest notes bear interest at prime plus 1% and all interest is
payable quarterly either in cash or in kind by issuing additional deferred
notes, at the Partnership's discretion. Deferred interest notes of $49,472 under
this agreement are included in notes payable and long-term debt as of December
31, 1996. All deferred interest notes, together with accrued interest thereon,

are due and payable in full on the earlier of May 17, 2003 or in the event of a
change in control or payment in full of the subordinated notes. The supplier has
a lien on all personal property of the Partnership. This lien is subordinated to
the interests of the lenders in the Credit Agreement described above, except as
it relates to leaf tobacco purchased under this agreement. The agreement limits
additional borrowings and substantial asset sales by the Partnership.
 
The agreement also grants the supplier the exclusive right to process leaf
tobacco for the Partnership until November 30, 2006. The Partnership can
terminate the agreement without penalty if the supplier's price is
 
                                      F-15

<PAGE>

                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
9. NOTES PAYABLE AND LONG-TERM DEBT (CONTINUED):

uncompetitive; otherwise, the Partnership must pay a cancellation fee of
$5,000,000, increased each year, beginning January 1, 1997, by the percentage
increase in the Consumer Price Index (CPI). Beginning January 1, 2003, the
original termination fee of $5,000,000 will be reduced 25% each year, after
giving effect to the CPI increases described above.
 
The Holding Company has a subordinated credit agreement with certain lenders for
subordinated notes in the original face amount of $20,000,000. The subordinated
notes bear interest at 13.5% through May 31, 2001 and at 16.5% thereafter, until
maturity. The effective rate of these notes, after considering the effect of the
varying interest rates and the discount described below, is 26%. Interest of
8.2% is payable in cash quarterly beginning October 31, 1996. Interest in excess
of 8.2% is payable in kind by issuing separate deferred interest notes to the
subordinated note holders, quarterly, beginning October 31, 1996. The deferred
interest notes bear interest at the same rates as the subordinated notes;
however, all interest is payable quarterly in kind by the issuance of additional
deferred notes rather than in cash. Deferred interest notes of $505,983 are
included in the subordinated notes payable balance in the Holding Company's
balance sheet as of December 31, 1996. All subordinated notes and deferred
interest notes, together with accrued interest thereon, are due and payable in
full on May 17, 2003.
 
The subordinated credit agreement also requires mandatory prepayments if the
debt under the Credit Agreement has been paid and the Partnership has proceeds
from the sale of fixed assets or additional debt or equity interests as defined
in the agreement. The subordinated credit agreement requires mandatory
redemptions of the subordinated notes if demanded by the holders of a majority
in aggregate principal amount of the subordinated notes upon a change of
control, or after the debt under the Credit Agreement referred to above has been
paid in full and the warrant issued to the Tranche B lender has been redeemed,
to the extent of 80% of excess cash flow, in each case at a prepayment price
equal to 101% of the principal being prepaid plus accrued interest. Under terms
of the agreement, the Holding Company may not make optional prepayments before
May 17, 1998, after which the Holding Company may prepay the principal amount of
subordinated and deferred interest notes at a prepayment price equal to 105% of

the principal being prepaid plus accrued interest. The prepayment price declines
by 1% each year to 101% of the principal being prepaid after May 16, 2002.
 
Certain notes and credit agreements contain covenants which require, among other
things, maintenance of specified financial ratios and partners' equity levels,
and limits on capital expenditures. The Holding Company and the Partnership were
in compliance with the covenants at December 31, 1996.
 
Scheduled maturities (exclusive of future mandatory prepayments, if any) of
Holding Company's and the Partnership's notes payable and long-term debt are as
follows:
 
<TABLE>
<S>                                                                                  <C>
Through December 31, 1997.........................................................   $  21,720,219
Through December 31, 1998.........................................................       5,500,000
Through December 31, 1999.........................................................       6,500,000
Through December 31, 2000.........................................................       9,750,000
Through December 31, 2001.........................................................       9,250,000
Thereafter........................................................................      25,000,000
                                                                                     -----------------
                                                                                        77,720,219
Less unamortized discount.........................................................       7,529,754
                                                                                     -----------------
                                                                                     $  70,696,447
                                                                                     -----------------
                                                                                     -----------------
</TABLE>
 
                                      F-16

<PAGE>

                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
10. OTHER LONG-TERM LIABILITIES:
 
Other long-term liabilities at December 31 consist of:
 
<TABLE>
<CAPTION>
                                                                        The Predecessor    The Holding Company
                                                                       -----------------   -------------------
                                                                             1995                 1996
                                                                       ---------------------------------------
<S>                                                                    <C>                 <C>
Postretirement benefits (see Note 12)...............................   $   3,100,000        $    4,653,872
Noncurrent unfunded pension liability (see Note 11).................         491,259             1,161,794
Contingent interest.................................................       1,493,425                  ----
Other liabilities...................................................          30,817                30,721
                                                                       -----------------   -------------------
                                                                       $   5,115,501        $    5,846,387
                                                                       -----------------   -------------------
                                                                       -----------------   -------------------

</TABLE>
 
At its inception on April 15, 1992, the Predecessor recorded a liability to
accrue the estimated costs of removing all asbestos from its manufacturing
facility. During 1994, management and an outside engineering consultant
determined the cost of removing the remaining asbestos to be approximately
$200,000. Thus, the remaining liability of approximately $1,012,000 was adjusted
to the new estimate of $200,000 at December 31, 1994. This reduction in the
liability of approximately $812,000 was treated as a change in accounting
estimate and recorded in other income in the statement of operations for the
year ended December 31, 1994. The remaining liability at December 31, 1995 and
1996 was approximately $31,000.
 
Manangement is of the opinion that there are no other environmental liabilities
as of December 31, 1996.
 
11. PREFERRED INTERESTS:
 
On May 17, 1996 (inception), the Holding Company issued mandatory redeemable
preferred interests in the Holding Company to the subordinated lenders for
$2,500,000. These preferred interests have no voting rights in the management of
the Holding Company, but do have certain consent rights, along with other equity
interests, to certain fundamental transactions under certain circumstances. The
preferred interest compounds, on a quarterly basis, for the first five years at
an annual rate of 14.5%, and thereafter at 17.5%, such return to be paid in the
form of an increase in the preferred interest accounts. The preferred interest
is mandatorily redeemable by the Holding Company on May 17, 2003 at the amount
of the preferred interest account balances on that date. The Holding Company may
redeem the preferred interest at any time after May 17, 1998 at a premium equal
to 105% of the preferred interest account balances on that date. The premium
percentage decreases by 1% each year to 101% of the preferred interest account
balances after May 17, 2002 through the redemption date. In the event of a
change in control, the Holding Company must offer to redeem the preferred
interest at 101% of the preferred interest account balances on that date. The
preferred interest account balance of $2,737,441 at December 31, 1996 has been
classified as a non equity item in the accompanying balance sheet and the
accrual of preferred interest of $237,441 from May 17, 1996 (inception) to
December 31, 1996 as interest expense in the accompanying statement of
operations.
 
12. WARRANTS
 
Under terms of the subordinated credit agreement and related agreements, the
lenders received warrants with an original fair value of $6,944,416, including
$300,000 allocated to warrants purchased with cash, to purchase a 38.86% Class A
membership interest in the equity of the Holding Company for $0.39. These
warrants are exercisable at any time after issuance, have weighted average
anti-dilution protection and expire on May 17, 2006. The remaining balance of
this interest at December 31, 1996 of $6,709,461, less $300,000 allocated to
warrants purchased with cash, has been reflected in the Holding Company's
statement of financial position as a loan discount which is being amortized over
the life of the subordinated notes under the interest method. The lenders also
received redeemable warrants to purchase an additional 5% Class A membership
interest in the equity of the Holding Company for $0.05, which have limited

rights. These warrants are exercisable at any time after May 17, 2001, have
weighted average anti-dilution
 
                                      F-17

<PAGE>

                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
12. WARRANTS (CONTINUED):

protection and expire on May 17, 2006. The redeemable warrants may be redeemed
by the Holding Company at any time before May 17, 2001 pro rata with the
redemption of the subordinated notes, at a redemption price equal to the
exercise price, and are not redeemable thereafter.
 
The lender of the Tranche B term loan received detachable warrants with an
original fair value of $1,250,828 to purchase a 7% Class B membership interest
in the equity of the Holding Company for $100. The unamortized balance of this
interest at December 31, 1996 of $1,120,293 has been reflected in the
Partnership's balance sheet as a loan discount which is being amortized over the
life of the Tranche B term loan under the interest method.
 
All of the warrants described above have put rights which can be exercised under
certain conditions, including a change in control, an asset sale, a
reorganization of the Holding Company as a 'C' corporation, the filing of a
registration statement under the Securities Act of 1933, the repayment or
refinancing of the debt of the Holding Company and the Partnership, the
occurrence of an event of default, or upon May 17, 2002. Under the put rights,
the warrant holders may require the Holding Company to purchase all or a portion
of the warrant interests at their market value as defined in the warrant
agreement.
 
13. PENSION PLANS:
 
The Company has defined benefit pension plans covering substantially all of its
employees. Benefits for the hourly employees' plan are based on a stated benefit
per year of service, reduced by amounts earned in a previous plan. Benefits for
salaried employees are based on years of service and the employees' final
compensation.
 
The following table sets forth the plans' funded status and amounts recognized
in the Company's balance sheets and statements of operations.
 
<TABLE>
<CAPTION>
                                                                        The Predecessor    The Holding Company
                                                                       -----------------   -------------------
                                                                         December 31,         December 31,
                                                                             1995                 1996
                                                                       ---------------------------------------
<S>                                                                    <C>                 <C>
Actuarial present value of benefit obligations:
  Accumulated benefit obligation, including vested

     benefits of $4,713,024 and $5,472,269 in
     1995 and 1996, respectively....................................   $   4,889,442        $    5,661,483
                                                                       -----------------   -------------------
                                                                       -----------------   -------------------
Projected benefit obligation........................................   $   5,783,384        $    6,754,067
Plan assets.........................................................       4,205,517             5,218,348
                                                                       -----------------   -------------------
Projected benefit obligation in excess of plan assets...............       1,577,867             1,535,719
Unrecognized net (gain) loss from past experience different than
  assumed...........................................................       (560,095)               276,075
Unrecognized prior service cost.....................................        (60,646)                  ----
Recognition of minimum liability....................................         297,665                  ----
Amounts to be funded within one year (included in accrued
  expenses).........................................................       (763,532)             (650,000)
                                                                       -----------------   -------------------
Noncurrent unfunded pension liability (included in other long-term
  liabilities)......................................................   $     491,259        $    1,161,794
                                                                       -----------------   -------------------
                                                                       -----------------   -------------------
</TABLE>
 
                                      F-18

<PAGE>

                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
13. PENSION PLANS (CONTINUED):

Net pension cost included the following components:
 
<TABLE>
<CAPTION>
                                                                                        The Holding Company
                                                    The Predecessor                     -------------------
                                  ---------------------------------------------------       Period From
                                                                                              May 17
                                       Year Ended December 31,          Period From       (Inception) to
                                  ---------------------------------    January 1 to        December 31,
                                       1994              1995          May 17, 1996            1996
                                  -------------------------------------------------------------------------
<S>                               <C>               <C>               <C>               <C>
Service cost...................   $   509,606       $   514,884       $   193,081         $    508,759
Interest cost..................       313,160           372,726           139,772              449,361
Return on plan assets..........     (207,139)         (728,815)         (273,305)            (604,634)
Net amortization and
  deferral.....................        40,300           544,976           204,366              284,984
                                  ---------------   ---------------   ---------------   -------------------
  Net pension cost.............   $   655,927       $   703,771       $   263,914         $    638,470
                                  ---------------   ---------------   ---------------   -------------------
                                  ---------------   ---------------   ---------------   -------------------
</TABLE>
 
The average discount rate and expected long-term rate of return on plan assets

was 7.5% for the periods presented. The rate of increase in future compensation
levels used in determining the actuarial present value of the projected benefit
obligation for the salary plan was 6% for the periods presented. The Company's
funding policy is to contribute annually amounts equal to or in excess of the
minimum funding requirements of the Employee Retirement Income Security Act of
1974. The plans' assets are primarily invested in bond and equity mutual funds.
 
The Company also sponsors a voluntary retirement savings plan (401(k)). Eligible
employees may elect to contribute up to 10% of their annual earnings subject to
certain limitations. The Company matches 50% of each eligible participant's
contribution not in excess of 6% of the participant's compensation for the plan
year. Company matching is subject to a vesting schedule. Additional
discretionary matching contributions by the Company are determined annually by
the Board of Directors. Expense related to this plan was approximately $130,000
for the period from May 17, 1996 (inception) to December 31, 1996.
 
14. POSTRETIREMENT BENEFIT PLANS:
 
The Company sponsors two defined benefit postretirement plans that cover both
salaried and hourly employees. One plan provides medical and dental benefits,
and the other provides life insurance benefits. The postretirement health care
plan is contributory, with retiree contributions adjusted annually; the life
insurance plan is noncontributory.
 
At its inception on April 15, 1992, the Predecessor recorded a liability related
to postretirement benefits of approximately $5,065,000. The Predecessor's policy
was to reduce the liability for payments included in the calculations of the
liability at the acquisition date and to expense postretirement benefits not
included in the liability as they were paid. Payments to retired employees under
these plans amounted to approximately $91,000 for the year ended December 31,
1994.
 
During 1994, the Predecessor made certain amendments to its postretirement
benefit plans, including altering employee service requirements for plan
eligibility and capping the amount of future cost increases to be absorbed by
the Predecessor. These amendments reduced the postretirement liability by
approximately $2,267,000. This reduction in the postretirement liability was
accounted for as a change in accounting estimate and included in other income in
the accompanying statement of operations. The remaining liability at December
31, 1994 of approximately $2,657,000 was recorded in other long-term
liabilities.
 
                                      F-19

<PAGE>

                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
14. POSTRETIREMENT BENEFIT PLANS (CONTINUED):

Effective January 1, 1995, the Predecessor adopted Statement of Financial
Accounting Standards (SFAS) No. 106, 'Employers' Accounting for Postretirement
Benefits Other Than Pensions.' Under SFAS No. 106, the Predecessor accrues the
cost of these benefits over employees' active service periods.

 
The Predecessor elected to recognize this change in accounting on the immediate
recognition basis. The adoption of SFAS No. 106 resulted in a one-time expense
totaling approximately $123,000.
 
The postretirement benefit expense included the following components:
 
<TABLE>
<CAPTION>
                                                                                                 The Holding
                                                                                                   Company
                                                                                               ---------------
                                                                     The Predecessor             Period From
                                                             -------------------------------       May 17
                                                               Year Ended      Period From     (Inception) to
                                                              December 31,     January 1 to     December 31,
                                                                  1995         May 17, 1996         1996
                                                             -------------------------------------------------
<S>                                                          <C>              <C>              <C>
Service cost of benefits earned...........................   $  167,000       $   68,563       $   165,648
Interest cost on accumulated postretirement benefit
  obligation..............................................      219,000          100,852           194,606
Net amortization and deferral.............................         ----           44,873              ----
                                                             --------------   --------------   ---------------
Postretirement benefit expense............................   $  386,000       $  214,288       $   360,254
                                                             --------------   --------------   ---------------
                                                             --------------   --------------   ---------------
</TABLE>
 
The postretirement benefit liability as of December 31, 1995 and 1996 included
the following components:
 
<TABLE>
<CAPTION>
                                                                         The Predecessor    The Holding Company
                                                                        -----------------   -------------------
                                                                              1995                 1996
                                                                        ---------------------------------------
<S>                                                                     <C>                 <C>
Actuarial present value of accumulated postretirement benefit
  obligation:
  Retirees...........................................................   $     998,000         $  1,443,963
  Fully eligible active plan participants............................       1,518,000            1,889,590
  Other active plan participants.....................................         956,000            1,190,373
                                                                        -----------------   -------------------
                                                                            3,472,000            4,523,926
Unrecognized net (gain) loss.........................................       (372,000)              129,946
                                                                        -----------------   -------------------
Accrued postretirement benefit liability.............................   $   3,100,000         $  4,653,872
                                                                        -----------------   -------------------
                                                                        -----------------   -------------------
</TABLE>
 
The assumed discount rate used to determine the accumulated postretirement

benefit obligation as of December 31, 1995 and 1996 was 7.0% and 7.5%,
respectively. As of December 31, 1995 and 1996, the assumed health care cost
trend rate for participants under age 65 was 10% and 9.5%, respectively; for
participants age 65 and over, the rate was 9% and 8.5%, respectively. The health
care cost trend rate was assumed to decline gradually to 5.5% for pre-age 65
costs and to 5% for post-age 65 costs over 27 years. A one-percentage-point
increase in the assumed health care cost trend rate would have increased the
accumulated postretirement benefit obligation as of December 31, 1995 and 1996
by $240,000 and $383,000, respectively, and the postretirement benefit expense
for the year ended December 31, 1995 and the periods from January 1, 1996 to May
17, 1996 and from May 17, 1996 (inception) to December 31, 1996 by $40,000,
$18,000, and $39,000, respectively.
 
15. DEFERRED COMPENSATION PLANS:
 
The Predecessor had deferred compensation agreements with certain employees.
Under these agreements, compensation was determined based on the growth of the
Predecessor's tax equity, subject to certain
 
                                      F-20

<PAGE>

                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
15. DEFERRED COMPENSATION PLANS (CONTINUED):

adjustments. Amounts earned under these plans were to become vested over a
five-year period. There were no amounts earned or expense recorded related to
these plans for the years ended December 31, 1994 or 1995 or the period from
January 1, 1996 to May 17, 1996.
 
16. LEASES:
 
The Company leases vehicles and office space under cancelable operating leases
and a computer under a capital lease. Total rent expense under the operating
leases was $759,000, $674,000, $337,000 and $426,000 for the years ended
December 31, 1994 and 1995 and the periods from January 1, 1996 to May 17, 1996
and from May 17, 1996 (inception) to December 31, 1996, respectively.
 
17. RESEARCH AND DEVELOPMENT EXPENSE:
 
Research and development expense was approximately $284,000, $318,000, $128,000
and $216,000 for the years ended December 31, 1994 and 1995 and the periods from
January 1, 1996 to May 17, 1996, and from May 17, 1996 (inception) to December
31, 1996, respectively.
 
18. RELATED PARTIES:
 
The general partner charged the Predecessor a management fee of $25,000 per
month; total management fee expense was $300,000 for the years ended December
31, 1994 and 1995. At December 31, 1995, $412,500 related to this management fee
was included in accrued liabilities. Additionally, the Predecessor reimbursed
the general partner for expenses incurred on behalf of the Predecessor of

approximately $50,000 in 1994 and 1995.
 
19. ABANDONED DEBT ISSUE COSTS:
 
Abandoned debt issue costs of approximately $352,000 and $1,561,000 were
included in other expense for the years ended December 31, 1994 and 1995,
respectively.
 
20. FAIR VALUE OF FINANCIAL INSTRUMENTS:
 
The following disclosure of the estimated fair value of financial instruments is
made in accordance with the requirements of Statement of Financial Accounting
Standards No. 107, Disclosure About Fair Value of Financial Instruments, as
amended by Statement of Financial Accounting Standards No. 126. The estimated
fair value amounts have been determined by the Company using the methods and
assumptions described below. However, considerable judgment is required to
interpret market data to develop estimates of fair value. Accordingly, the
estimates presented herein are not necessarily indicative of the amounts the
Company could realize in a current market exchange. The use of different market
assumptions and/or estimation methodologies may have a material effect on the
estimated fair value amounts. The following methods and assumptions were used to
estimate the fair value of each class of financial instruments for which it is
practical to estimate that value:
 
CASH AND CASH EQUIVALENTS:  Cash and cash equivalents are by definition
short-term and the carrying amount is a reasonable estimate of fair value.
 
LONG-TERM DEBT:  All long-term debt is subject to variable rates. As such, the
fair value of long-term debt approximates its carrying value.
 
                                      F-21

<PAGE>

                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
21. SUBSEQUENT EVENTS: (UNAUDITED)
 
Subsequent to March 31, 1997, the Holding Company entered into a Stock Purchase
Agreement with NATC Holding Company, Ltd, dated April 17, 1997 (the 'Stock
Purchase Agreement'), pursuant to which the Holding Company agreed to acquire
all of the outstanding capital stock of NATC Holdings USA, Inc., a Delaware
corporation and the sole stockholder of North Atlantic Trading Company, Inc.
('NATC') (the 'Acquisition'). Aggregate consideration of approximately $153.6
million is payable by the Holding Company under the Stock Purchase Agreement.
The Acquisition will be accounted for under the purchase method of accounting.
Accordingly, NATC Holding Company Ltd.'s results of operations will be included
with that of the Holding Company from the date of the Acquisition.
 
Concurrently with the closing of the Acquisition, certain holders of membership
interests in the Holding Company and rights to purchase additional membership
interests in the Holding Company will exchange such interests and rights for
shares of common stock of North Atlantic Trading Company, Inc. ('Newco').
Certain other holders of membership interests, rights to purchase membership

interests and preferred interests in the Holding Company will sell such
interests and rights to Newco for cash. Immediately following such exchange and
acquisition, the Holding Company will transfer to Newco its limited partnership
interests in the Partnership, all of the capital stock of the Finance
Corporation and its right under the Stock Purchase Agreement to purchase all of
the capital stock of NATC.
 
Newco is being formed in connection with the Acquisition and the related
financing which primarily consist of the establishment of a new $25.0 million
senior secured revolving credit facility and a new $85.0 million senior secured
term loan facility (collectively, the 'New Senior Secured Facilities'), a $34.0
million offering of Units consisting of new Senior PIK Preferred Stock and
Warrants and an offering of $155 million of new Senior Notes due 2004 (the
'Offering') (collectively, the 'Transactions').
 
The proceeds from the financings will be used by Newco to do the following: (i)
pay $153.6 million of aggregate consideration to acquire NATC pursuant to the
Stock Purchase Agreement, (ii) refinance $53.4 million of outstanding senior
indebtedness and accrued interest (net of deposits) under the Partnership's
senior debt agreements, (iii) repurchase all of the outstanding subordinated
indebtedness and preferred interests of the Holding Company, together with
warrants to purchase membership interests in the Holding Company, for an
aggregate purchase price of $51.1 million, (iv) pay approximately $15.0 million
of estimated fees and expenses and (v) pay a $5.0 million consent fee to
Bollore, $2.5 million at closing and $2.5 million over a period of time.
 
The Partnership's partnership status will terminate upon the occurrence of the
Transactions as described above. Upon the termination of partnership status,
Newco will record deferred tax assets and liabilities with a corresponding
credit to income tax expense. Unaudited pro forma data has been furnished in the
accompanying statements of operations for the periods presented to reflect the
provisions for income taxes as if Newco had been subject to federal and state
income taxes.
 
The Partnership has been named as a defendant in a purported class action filed
on June 30, 1997 in the 33rd Judicial District Court in the State of Louisiana,
Parish of Allen, entitled Doyle v. United States Tobacco Company, et al. The
Partnership has not been served with the petition. The petition named as
defendants, the Partnership, three other manufacturers of smokeless tobacco
products and one subsidiary of another defendant.
 
The petition alleges that plaintiff 'has been addicted to tobacco products for
forty (40) years' and that, as a result of this 'addiction' and use of tobacco
products, plaintiff has 'lost all his teeth and the nicotine laced tobacco
products have contributed to his heart and cardiovascular health problems.' The
petition defines the purported class, in part, as '[a]ll Louisiana residents or
former Louisiana residents who are or who were smokeless tobacco users' of
products manufactured by the defendants and 'who desire to participate in a
program designed to assist them in the cessation of using smokeless tobacco
products and/or to monitor the
 
                                      F-22

<PAGE>


                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
21. SUBSEQUENT EVENTS: (UNAUDITED) (CONTINUED):

medical condition of class members to ascertain whether they may be suffering
from diseases caused by, contributed to, or exacerbated by the habit of
smokeless tobacco use.' The petition further alleges that 'on the basis of
information and belief . . . the class clearly consists of thousands of
persons.' Finally, the petition states that plaintiffs 'represent that no
individual claim within the class will exceed $75,000.'
 
The petition seeks an order certifying the purported class, and the
'establishment of a medical monitoring fund to monitor the health of the
plaintiffs and class members for those diseases and health risks associated with
the use of smokeless tobacco products' as well as recovery of 'costs associated
with seeking mental health counseling and/or psychiatric care to assist in
breaking the nicotine addiction.'
 
The Company believes the case is without merit and, if the Partnership is
served, intends to defend this action vigorously.
 
                                      F-23

<PAGE>

                    REVIEW REPORT OF INDEPENDENT ACCOUNTANTS
 
To the Shareholders
NTC Holding, LLC
 
     We have reviewed the accompanying consolidated condensed balance sheet of
NTC Holding, LLC and Subsidiaries (the Holding Company), a limited liability
company, as of March 31, 1997, and the related consolidated condensed statements
of operations, changes in equity, and cash flows for the three-month period
ended March 31, 1997. Additionally, we have reviewed the condensed statements of
operations, changes in equity and cash flows of National Tobacco Company, L.P.
(the Predecessor), a limited partnership, for the three-month period ended March
31, 1996. These condensed financial statements are the responsibility of the
Holding Company's and the Predecessor's management.
 
     We conducted reviews in accordance with standards established by the
American Institute of Certified Public Accountants. A review of interim
financial information consists principally of applying analytical procedures to
financial data and making inquiries of persons responsible for financial and
accounting matters. It is substantially less in scope than an audit conducted in
accordance with generally accepted auditing standards, the objective of which is
the expression of an opinion regarding the condensed financial statements taken
as a whole. Accordingly, we do not express such an opinion.
 
     Based on our reviews, we are not aware of any material modifications that
should be made to the accompanying condensed financial statements in order for
them to be in conformity with generally accepted accounting principles.
 


                                                 COOPERS & LYBRAND L.L.P.
 
Louisville, Kentucky
April 29, 1997, except for
certain information included
in Note 4 for which the date
is June 15, 1997
 
                                      F-24



<PAGE>

                            CONDENSED BALANCE SHEET
                                  (Unaudited)
 
<TABLE>
<CAPTION>
                                                                                                  The Holding
                                                                                                    Company
                                                                                               -----------------
                                                                                                   March 31,
                                                                                                     1997
- ----------------------------------------------------------------------------------------------------------------
<S>                                                                                            <C>
ASSETS:
Current assets:
  Cash......................................................................................        $346,445
  Accounts receivable.......................................................................       4,335,681
  Inventories...............................................................................      41,266,448
  Other current assets......................................................................       3,527,759
                                                                                               -----------------
     Total current assets...................................................................      49,476,333
                                                                                               -----------------
Property, plant and equipment, at cost......................................................      10,341,772
Less accumulated depreciation and amortization..............................................       1,483,977
                                                                                               -----------------
                                                                                                   8,857,795
                                                                                               -----------------
Goodwill, net...............................................................................      31,247,131
Deferred financing costs and other assets, net..............................................       4,638,042
                                                                                               -----------------
     Total assets...........................................................................     $94,219,301
                                                                                               -----------------
                                                                                               -----------------
LIABILITIES AND EQUITY:
Current liabilities:
  Accounts payable..........................................................................       $ 854,255
  Accrued expenses..........................................................................       3,263,522
  Current portion of notes payable and long-term debt.......................................      21,141,142
                                                                                               -----------------
     Total current liabilities..............................................................      25,258,919
Notes payable and long-term debt............................................................      47,206,506
Other long-term liabilities.................................................................       5,846,387
                                                                                               -----------------
     Total liabilities......................................................................      78,311,812
                                                                                               -----------------
Preferred interest..........................................................................       2,836,673
Warrants....................................................................................       8,195,246
Equity:
  Contributed equity........................................................................       4,492,347
  Undistributed profit......................................................................         383,223
                                                                                               -----------------
     Total equity...........................................................................       4,875,570
                                                                                               -----------------

     Total liabilities and equity...........................................................     $94,219,301
                                                                                               -----------------
                                                                                               -----------------
</TABLE>
 
The accompanying notes are an integral part of the unaudited condensed financial
                                  statements.

                                      F-25

<PAGE>

                       CONDENSED STATEMENTS OF OPERATIONS
                                  (Unaudited)
<TABLE>
<CAPTION>
                                                                                           The Holding
                                                                   The Predecessor           Company
                                                                  ------------------    ------------------
                                                                  Three Months Ended    Three Months Ended
                                                                      March 31,             March 31,
                                                                         1996                  1997
- ----------------------------------------------------------------------------------------------------------
<S>                                                               <C>                   <C>
Net sales......................................................      $ 12,635,963          $ 12,558,141
Cost of sales..................................................         4,916,830             4,484,449
                                                                  ------------------    ------------------
  Gross profit.................................................         7,719,133             8,073,692
Selling, general and administrative expenses...................         5,126,396             5,364,855
Amortization of intangible assets..............................           243,283               200,700
                                                                  ------------------    ------------------
  Operating income.............................................         2,349,454             2,508,137
Interest expense and financing costs...........................         1,623,538             2,480,780
Financial advisory fee expense.................................            75,000                    --
Other expense (income).........................................            (4,610)               26,906
                                                                  ------------------    ------------------
  Net income (1)...............................................      $    655,526          $        451
                                                                  ------------------    ------------------
                                                                  ------------------    ------------------
Supplemental unaudited information:
  Historic income before income taxes..........................      $    655,526          $        451
  Pro forma income tax expense (2).............................          (262,210)                 (180)
                                                                  ------------------    ------------------
  Pro forma net income.........................................      $    393,316          $        271
                                                                  ------------------    ------------------
                                                                  ------------------    ------------------
</TABLE>
 
- ------------------
(1) The Holding Company and the Predecessor were a limited liability company and
    a partnership, respectively, for federal state and state income tax purposes
    through the consummation of this offering and accordingly did not incur any
    federal or state income taxes during these periods.
 
(2) Pro forma income taxes have been calculated using an effective rate of 40%
    (34% federal and 6% state).
 
The accompanying notes are an integral part of the unaudited condensed financial
                                  statements.

                                      F-26

<PAGE>

                   CONDENSED STATEMENTS OF CHANGES IN EQUITY
                                  (Unaudited)
<TABLE>
<CAPTION>
                                                                                  Amount Related
                               Contributed                       Undistributed      to Minimum            Total
                                  Equity          Warrants          Profits      Pension Liability        Equity
- ---------------------------------------------------------------------------------------------------------------------
<S>                          <C>               <C>              <C>              <C>                 <C>
THE PREDECESSOR:
Beginning balance, December
  31, 1995.................    $ 10,955,760      $   684,200      $ 9,082,662        $(251,628)        $ 20,470,994
Net income.................            ----             ----          655,526             ----              655,526
                             ----------------  ---------------  ---------------  -----------------   ----------------
Ending balance, March 31,
  1996.....................    $ 10,955,760      $   684,200      $ 9,738,188        $(251,628)        $ 21,126,520
                             ----------------  ---------------  ---------------  -----------------   ----------------
                             ----------------  ---------------  ---------------  -----------------   ----------------
THE HOLDING COMPANY:
Beginning balance, December
  31, 1996.................    $  4,492,347             ----      $   382,772             ----         $  4,875,119
Net income.................            ----             ----              451             ----                  451
                             ----------------  ---------------  ---------------  -----------------   ----------------
Ending balance, March 31,
  1997.....................    $  4,492,347             ----      $   383,223             ----         $  4,875,570
                             ----------------  ---------------  ---------------  -----------------   ----------------
                             ----------------  ---------------  ---------------  -----------------   ----------------
</TABLE>
 
The accompanying notes are an integral part of the unaudited condensed financial
                                  statements.

                                      F-27

<PAGE>

                       CONDENSED STATEMENTS OF CASH FLOWS
                                  (Unaudited)
 
<TABLE>
<CAPTION>
                                                                 The Predecessor      The Holding Company
                                                                ------------------    -------------------
                                                                Three Months Ended    Three Months Ended
                                                                    March 31,              March 31,
                                                                       1996                  1997
                                                                ------------------    -------------------
<S>                                                             <C>                   <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income.................................................       $  655,526           $       451
  Adjustments to reconcile net income to net cash provided by
     operating activities:
     Depreciation............................................          257,552               450,001
     Amortization of intangible assets.......................          243,283               200,700
     Amortization of deferred financing costs................          174,971               484,855
     Changes in operating assets and liabilities:
       Accounts receivable...................................         (579,644)             (802,861)
       Inventories--Lancaster Leaf Tobacco...................          664,833             1,518,583
       Inventories--other....................................         (736,160)             (765,271)
       Other current assets..................................          (33,899)             (115,621)
       Accounts payable......................................          (76,795)              405,360
       Borrowings under inventory financing agreement .......        1,277,341               418,414
       Payments on borrowings under inventory financing
          agreement..........................................       (1,942,174)           (1,913,518)
       Accrued expenses and other............................         (404,377)             (123,425)
                                                                ------------------    -------------------
          Net cash provided by (used in) operating
             activities......................................         (499,543)             (242,352)
                                                                ------------------    -------------------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Capital expenditures.......................................          (37,210)             (301,800)
                                                                ------------------    -------------------
          Net cash used in investing activities..............          (37,210)             (301,800)
                                                                ------------------    -------------------
CASH FLOWS FROM FINANCING ACTIVITIES:
  Borrowings on revolving loans..............................        3,498,150               800,000
  Payments on term loans.....................................       (2,952,038)           (2,118,047)
  Cash overdrafts............................................         (136,928)                  ----
                                                                ------------------    -------------------
           Net cash provided by (used in) financing
             activities......................................          409,184            (1,318,047)
                                                                ------------------    -------------------
Net decrease in cash.........................................         (127,569)           (1,862,199)
Cash, beginning of period....................................          127,569             2,208,644
                                                                ------------------    -------------------
Cash, end of period..........................................             ----            $  346,445
                                                                ------------------    -------------------
                                                                ------------------    -------------------

Supplemental disclosure of cash flow information:
  Cash paid during the period for interest...................       $  969,860           $ 1,187,695
                                                                ------------------    -------------------
                                                                ------------------    -------------------
</TABLE>
 
The accompanying notes are an integral part of the unaudited condensed financial
                                  statements.

                                      F-28

<PAGE>

               NOTES TO UNAUDITED CONDENSED FINANCIAL STATEMENTS
 
1. BASIS OF PRESENTATION:
 
The accompanying unaudited condensed financial statements have been prepared in
accordance with generally accepted accounting principles for interim financial
information. Accordingly, they do not include all of the information required by
generally accepted accounting principles for complete financial statements. In
the opinion of management, all adjustments (consisting of normal accruals and
reserves) considered necessary for a fair presentation have been included.
Operating results for the interim periods are not necessarily indicative of the
results that may be realized for the full year. These unaudited condensed
financial statements should be read in conjunction with the financial statements
of National Tobacco Company, L.P. (the Predecessor) and NTC Holding, LLC (the
Holding Company), for the periods ended December 31, 1995 and 1996,
respectively.
 
2. INVENTORIES:
 
The components of inventories at March 31, 1997 are as follows:
 
<TABLE>
<S>                                                                                              <C>
- -----------------------------------------------------------------------------------------------------------------
Raw materials.................................................................................    $ 1,426,182
Leaf tobacco..................................................................................     35,188,676
Finished goods................................................................................      4,444,507
Other.........................................................................................        207,083
                                                                                                 ----------------
                                                                                                  $41,266,448
                                                                                                 ----------------
                                                                                                 ----------------
</TABLE>
 
3. NOTES PAYABLE AND LONG-TERM DEBT:
 
Notes payable and long-term debt at March 31, 1997 consists of:
 
<TABLE>
<S>                                                                                              <C>
Tranche A term loans..........................................................................    $24,381,953
Tranche B term loan, net of unamortized discount of $1,067,779................................     13,182,221
Revolving loans...............................................................................        800,000
Borrowings under inventory financing agreement................................................     15,393,291
Subordinated notes, net of unamortized discount of $6,265,290.................................     14,517,330
Deferred interest notes under inventory financing agreement...................................         72,853
                                                                                                 ---------------
                                                                                                   68,347,648
Less current portion..........................................................................     21,141,142
                                                                                                 ---------------
                                                                                                  $47,206,506
                                                                                                 ---------------

                                                                                                 ---------------
</TABLE>
 
4. SUBSEQUENT EVENTS:
 
Subsequent to March 31, 1997, the Holding Company entered into a Stock Purchase
Agreement with NATC Holding Company, Ltd, dated April 17, 1997 (the 'Stock
Purchase Agreement'), pursuant to which the Holding Company agreed to acquire
all of the outstanding capital stock of NATC Holdings USA, Inc., a Delaware
corporation and the sole stockholder of North Atlantic Trading Company, Inc.
('NATC') (the 'Acquisition'). Aggregate consideration of approximately $153.6
million is payable by the Holding Company under the Stock Purchase Agreement.
The Acquisition will be accounted for under the purchase method of accounting.
Accordingly, NATC Holding Company Ltd.'s results of operations will be included
with that of the Holding Company from the date of the Acquisition.
 
Concurrently with the closing of the Acquisition, certain holders of membership
interests in the Holding Company and rights to purchase additional membership
interests in the Holding Company will exchange such interests and rights for
shares of common stock of North Atlantic Trading Company, Inc. ('Newco').
Certain other holders of membership interests, rights to purchase membership
interests and preferred interests in the Holding Company will sell such
interests and rights to Newco for cash. Immediately following such exchange and
acquisition, the Holding Company will transfer to Newco its limited partnership
interests in the Partnership,
 
                                      F-29

<PAGE>

         NOTES TO UNAUDITED CONDENSED FINANCIAL STATEMENTS--(CONTINUED)
 
4. SUBSEQUENT EVENTS:--(CONTINUED)

all of the capital stock of the Finance Corporation and its right under the
Stock Purchase Agreement to purchase all of the capital stock of NATC.
 
Newco is being formed in connection with the Acquisition and the related
financings which primarily consist of the establishment of a new $25.0 million
senior secured revolving credit facility and a new $85.0 million senior secured
term loan facility (collectively, the 'New Senior Secured Facilities'), a $34.0
million offering of Units consisting of new Senior PIK Preferred Stock and
Warrants and an offering of $155 million of new Senior Notes due 2004 (the
'Offering') (collectively, the 'Transactions').
 
The proceeds from the financings will be used by Newco to do the following: (i)
pay $153.6 million of aggregate consideration to acquire NATC pursuant to the
Stock Purchase Agreement, (ii) refinance $53.4 million of outstanding senior
indebtedness and accrued interest (net of deposits) under the Partnership's
senior debt agreements, (iii) repurchase all of the outstanding subordinated
indebtedness and preferred interests of the Holding Company, together with
warrants to purchase membership interests in the Holding Company, for an
aggregate purchase price of $51.1 million, (iv) pay approximately $15.0 million
of estimated fees and expenses and (v) pay a $5.0 million consent fee to

Bollore, $2.5 million at closing and $2.5 million over a period of time.
 
The Partnership's partnership status will terminate upon the occurrence of the
Transactions as described above. Upon the termination of partnership status,
Newco will record deferred tax assets and liabilities with a corresponding
credit to income tax expense. Unaudited pro forma data has been furnished in the
accompanying statements of operations for the periods presented to reflect the
provisions for income taxes as if Newco had been subject to federal and state
income taxes.
 
The Partnership has been named as a defendant in a purported class action filed
on June 30, 1997 in the 33rd Judicial District Court in the State of Louisiana,
Parish of Allen, entitled Doyle v. United States Tobacco Company, et al. The
Partnership has not been served with the petition. The petition named as
defendants the Partnership, three other manufacturers of smokeless tobacco
products and one subsidiary of another defendant.
 
The petition alleges that plaintiff 'has been addicted to tobacco products for
forty (40) years' and that, as a result of this 'addiction' and use of tobacco
products, plaintiff has 'lost all his teeth and the nicotine laced tobacco
products have contributed to his heart and cardiovascular health problems.' The
petition defines the purported class, in part, as '[a]ll Louisiana residents or
former Louisiana residents who are or who were smokeless tobacco users' of
products manufactured by the defendants and 'who desire to participate in a
program designed to assist them in the cessation of using smokeless tobacco
products and/or to monitor the medical condition of class members to ascertain
whether they may be suffering from diseases caused by, contributed to, or
exacerbated by the habit of smokeless tobacco use.' The petition further alleges
that 'on the basis of information and belief . . . the class clearly consists of
thousands of persons.' Finally, the petition states that plaintiffs 'represent
that no individual claim within the class will exceed $75,000.'
 
The petition seeks an order certifying the purported class, and the
'establishment of a medical monitoring fund to monitor the health of the
plaintiffs and class members for those diseases and health risks associated with
the use of smokeless tobacco products' as well as recovery of 'costs associated
with seeking mental health counseling and/or psychiatric care to assist in
breaking the nicotine addiction.'
 
The Company believes the case is without merit and, if the Partnership served,
intends to defend this action vigorously.
 
                                      F-30

<PAGE>

                       REPORT OF INDEPENDENT ACCOUNTANTS
 
Board of Directors
NATC Holdings USA, Inc.
 
     We have audited the accompanying consolidated balance sheets of NATC
Holdings USA, Inc. as of December 31, 1995 and 1996, and the related
consolidated statements of operations, changes in stockholder's equity and cash
flows for the years ended December 31, 1994, 1995, and 1996. These financial
statements are the responsibility of the Company's management. Our
responsibility is to express an opinion on these financial statements based on
our audits.
 
     We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
     In our opinion, the financial statements referred to above present fairly,
in all material respects, the consolidated financial position of NATC Holdings
USA, Inc. as of December 31, 1995 and 1996, and the consolidated results of its
operations and its cash flows for the years ended December 31, 1994, 1995, and
1996, in conformity with generally accepted accounting principles.
 
                                               COOPERS & LYBRAND L.L.P.
 
Raleigh, North Carolina
April 29, 1997
 
                                      F-31

<PAGE>

                            NATC HOLDINGS USA, INC.
                          CONSOLIDATED BALANCE SHEETS
 
<TABLE>
<CAPTION>
                                                                                               December 31,
                                                                                        --------------------------
(Dollars in thousands, except par value amounts)                                           1995           1996
- ------------------------------------------------------------------------------------------------------------------
<S>                                                                                     <C>            <C>
ASSETS:
Current assets:
  Cash and cash equivalents..........................................................   $  3,693       $  8,766
  Accounts receivable................................................................      1,270          1,004
  Inventory..........................................................................      6,563          5,287
  Other current assets...............................................................        101             94
                                                                                        -----------    -----------
Total current assets.................................................................     11,627         15,151
                                                                                        -----------    -----------
Deferred income taxes................................................................      1,233          1,191
Fixed assets, net....................................................................        148            141
Intangible assets, net...............................................................     41,357         45,096
Deferred financing costs, net........................................................      3,694          2,800
Other assets, net....................................................................        400            306
                                                                                        -----------    -----------
Total assets.........................................................................   $ 58,459       $ 64,685
                                                                                        -----------    -----------
                                                                                        -----------    -----------
LIABILITIES AND STOCKHOLDER'S EQUITY:
Current liabilities:
  Current maturities of long-term debt...............................................   $  4,918       $  6,124
  Accounts payable, trade............................................................        552            588
  Payable to United States Tobacco Company...........................................      2,400          3,010
  Accrued interest...................................................................        770            682
  Accrued expenses...................................................................        384          1,057
  Income taxes payable...............................................................      1,015          1,838
                                                                                        -----------    -----------
Total current liabilities............................................................     10,039         13,299
                                                                                        -----------    -----------
Long-term debt, less current maturities..............................................     31,982         25,859
                                                                                        -----------    -----------
Commitments and contingencies (Note 8)...............................................       ----           ----
Stockholder's equity:
  Class A voting common stock, $.01 par value; 50,000 shares authorized, 20,300
     shares issued; 13,634 and 13,334 shares outstanding at December 31, 1995 and
     1996, respectively..............................................................       ----           ----
  Class B non voting common stock, $.01 par value; 50,000 shares authorized; none
     issued and outstanding..........................................................       ----           ----
  Additional paid-in capital.........................................................      7,725          7,725
  Retained earnings..................................................................     16,363         25,707
  Treasury stock, 6,666 and 6,966 shares at cost at
     December 31, 1995 and 1996, respectively........................................     (7,500)        (7,905)

                                                                                        -----------    -----------
Total stockholder's equity before note receivable, officer...........................     16,588         25,527
Note receivable, officer.............................................................        150           ----
                                                                                        -----------    -----------
Total stockholder's equity...........................................................     16,438         25,527
                                                                                        -----------    -----------
Total liabilities and stockholder's equity...........................................   $ 58,459       $ 64,685
                                                                                        -----------    -----------
                                                                                        -----------    -----------
</TABLE>
 
   The accompanying notes are an integral part of the consolidated financial
                                  statements.

                                      F-32

<PAGE>

                            NATC HOLDINGS USA, INC.
                     CONSOLIDATED STATEMENTS OF OPERATIONS
 
<TABLE>
<CAPTION>
                                                                            Year Ended December 31,
                                                                 ---------------------------------------------
(Dollars in thousands, except per share data)                        1994            1995            1996
<S>                                                              <C>             <C>             <C>
- --------------------------------------------------------------------------------------------------------------
Net sales.....................................................     $40,218        $42,546          $46,139
Cost of goods sold............................................      14,432         15,503           16,453
                                                                 -------------   -------------   -------------
     Gross profit.............................................      25,786         27,043           29,686
Operating expenses:
  Selling, general and administrative.........................       3,400          4,004            3,980
  Amortization of intangible assets...........................       4,379          4,710            5,078
                                                                 -------------   -------------   -------------
     Income from operations...................................      18,007         18,329           20,628
Other expenses:
  Interest expense............................................       4,471          4,967            4,976
  Litigation settlement.......................................        ----            285             ----
  Financial advisory fee and other expenses...................         305            654            1,178
                                                                 -------------   -------------   -------------
     Income before provision for income taxes and
       extraordinary loss.....................................      13,231         12,423           14,474
Provision for income taxes....................................       5,435          4,301            5,130
                                                                 -------------   -------------   -------------
     Income before extraordinary loss.........................       7,796          8,122            9,344
Extraordinary loss from early extinguishment of debt, net of
  income tax benefit of $411..................................        ----            762             ----
                                                                 -------------   -------------   -------------
     Net income...............................................      $7,796         $7,360           $9,344
                                                                 -------------   -------------   -------------
                                                                 -------------   -------------   -------------
Earnings per common share:
     Income before extraordinary loss.........................        $384.04        $513.24          $698.25
     Extraordinary loss.......................................        ----            (48.15)         ----
     Net income...............................................        $384.04        $465.09          $698.25
     Weighted average number of common shares outstanding
       (000)..................................................          20.3           15.8             13.4
</TABLE>
 
   The accompanying notes are an integral part of the consolidated financial
                                  statements.

                                      F-33

<PAGE>

                            NATC HOLDINGS USA, INC.
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
 
<TABLE>
<CAPTION>
                                                                               Year Ended December 31,
                                                                     -------------------------------------------
(Dollars in thousands)                                                   1994           1995           1996
- ----------------------------------------------------------------------------------------------------------------
<S>                                                                  <C>            <C>            <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income.......................................................     $7,796         $7,360         $9,344
  Adjustments to reconcile net income to net cash provided by
     operating activities:
     Depreciation..................................................         45             58             62
     Amortization of intangible assets.............................      4,379          4,710          5,078
     Amortization of deferred financing costs......................        734            971          1,013
     Deferred income taxes.........................................     (1,065)          (168)             4
     Write-off of deferred financing costs.........................       ----            964           ----
  Changes in operating assets and liabilities:
     Accounts receivable...........................................       (518)            28            266
     Inventory.....................................................        146         (3,290)         1,276
     Other current assets..........................................        298             (6)           (23)
     Accounts payable, trade.......................................       ----           ----           (172)
     Accrued interest and expenses.................................       (458)          (274)           585
     Income taxes payable..........................................        450            565            823
     Other.........................................................       (255)             5            (26)
                                                                     -------------  -------------  -------------
       Net cash provided by operating activities...................     11,552         10,923         18,268
                                                                     -------------  -------------  -------------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Royalty payments to United States Tobacco Company ...............     (7,394)        (7,208)        (7,998)
  Capital expenditures.............................................        (94)           (88)           (55)
                                                                     -------------  -------------  -------------
       Net cash used in investing activities.......................     (7,488)        (7,296)        (8,053)
                                                                     -------------  -------------  -------------
CASH FLOWS FROM FINANCING ACTIVITIES:
  Proceeds from borrowings of long-term debt.......................       ----         16,000           ----
  Repayment of long-term debt......................................     (7,128)        (8,472)        (4,917)
  Acquisition of treasury stock....................................       ----         (7,500)          (225)
  Payments for deferred financing costs............................       ----         (2,826)          ----
                                                                     -------------  -------------  -------------
       Net cash used in financing activities.......................     (7,128)        (2,798)        (5,142)
                                                                     -------------  -------------  -------------
       Increase (decrease) in cash and cash equivalents ...........     (3,064)           829          5,073
Cash and cash equivalents at beginning of year.....................      5,928          2,864          3,693
                                                                     -------------  -------------  -------------
Cash and cash equivalents at end of year...........................     $2,864         $3,693         $8,766
                                                                     -------------  -------------  -------------
                                                                     -------------  -------------  -------------
Supplemental disclosure of cash paid during the year:
  Cash paid for interest...........................................     $4,011         $4,105         $4,224

  Cash paid for income taxes.......................................     $5,755         $3,279         $4,265
</TABLE>
 
Non-cash financing activities:
 
     During 1996, the Company acquired 300 shares of its common stock from an
officer of the Company for $405. The Company offset $180 of the purchase price
by reducing the officers note receivable and accrued interest on that note
receivable, which amounted to $150 and $30, respectively.
 
   The accompanying notes are an integral part of the consolidated financial
                                  statements.

                                      F-34

<PAGE>

                            NATC HOLDINGS USA, INC.
           CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDER'S EQUITY
 
<TABLE>
<CAPTION>
                          Class A        Class A
                           Voting         Voting       Additional                                        Note
(Dollars in                Common         Common        Paid-in        Retained        Treasury      Receivable,
thousands)                 Shares         Stock         Capital        Earnings          Stock         Officer          Total
- ---------------------------------------------------------------------------------------------------------------------------------
<S>                     <C>            <C>            <C>            <C>             <C>             <C>            <C>
Balance, December 31,
  1993...............     20,300           ----         $7,725          $1,207            ----         $ (150)         $8,782
Net income...........                      ----                          7,796            ----                          7,796
                        ------------   ------------   ------------   -------------   -------------   ------------   -------------
Balance, December 31,
  1994...............     20,300           ----          7,725           9,003            ----           (150)         16,578
Net income...........       ----           ----           ----           7,360            ----           ----           7,360
Repurchase of Company
  Class A Voting
  Common Stock.......     (6,666)          ----           ----            ----        $ (7,500)          ----          (7,500)
                        ------------   ------------   ------------   -------------   -------------   ------------   -------------
Balance, December 31,
  1995...............     13,634           ----          7,725          16,363          (7,500)          (150)         16,438
Net income...........       ----           ----           ----           9,344            ----           ----           9,344
Repurchase of Company
  Class A Voting
  Common Stock.......       (300)          ----           ----            ----            (405)           150            (255)
                        ------------   ------------   ------------   -------------   -------------   ------------   -------------
Balance, December 31,
  1996...............     13,334           ----         $7,725         $25,707        $ (7,905)          ----         $25,527
                        ------------   ------------   ------------   -------------   -------------   ------------   -------------
                        ------------   ------------   ------------   -------------   -------------   ------------   -------------
</TABLE>
 
   The accompanying notes are an integral part of the consolidated financial
                                  statements.

                                      F-35

<PAGE>

                            NATC HOLDINGS USA, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
1. BUSINESS AND ORGANIZATION:
 
NATC Holdings USA, Inc. and its wholly-owned subsidiary North Atlantic Trading
Company, Inc. (collectively, the 'Company') are engaged primarily in the
distribution of cigarette paper in the United States and Canada. The Company is
a wholly-owned subsidiary of NATC Holding Company Ltd.
 
2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:
 
PRINCIPLES OF CONSOLIDATION:  The consolidated financial statements include the
accounts of NATC Holdings USA, Inc. and its wholly-owned subsidiary North
Atlantic Trading Company, Inc. All significant intercompany balances and
transactions have been eliminated in consolidation.
 
REVENUE RECOGNITION:  The Company recognizes revenues and the related costs upon
shipment of product to the customer.
 
CASH AND CASH EQUIVALENTS:  For purposes of the financial statements, the
Company considers cash equivalents to be highly liquid investments with
maturities of three months or less.
 
The Company maintains a significant portion of its cash and cash equivalents at
one financial institution.
 
INVENTORIES:  Inventories consisting primarily of finished goods are stated at
the lower of cost or market. Cost is determined on an average cost basis.
 
FIXED ASSETS:  Fixed assets, consisting primarily of furniture, fixtures and
office equipment, are stated at cost less accumulated depreciation. Depreciation
is provided using an accelerated method over the estimated useful lives of the
related assets, generally three to seven years.
 
Expenditures for repairs and maintenance are charged to expense as incurred. The
costs of major renewals and betterments are capitalized and depreciated over
their estimated useful lives. Upon disposition of fixed assets, the cost and
related accumulated depreciation amounts are relieved and any resulting gain or
loss is reflected in operations.
 
Depreciation expense included in the accompanying statements of income was
$45,000, $58,000, and $62,000 for the years ended December 31, 1994, 1995, and
1996, respectively.
 
INTANGIBLE ASSETS:  Intangible assets consist primarily of prepaid royalties, a
covenant not to compete, a customer list and contingent royalty payments. Such
amounts are amortized over the estimated useful lives of the related assets,
generally five to twenty-five years, using the straight-line method (Note 4).
 
     The Company periodically reviews the appropriateness of the remaining life
of its intangible assets considering whether any events have occurred or

conditions have developed which may indicate that the remaining life or the
amortization method requires adjustment. After reviewing the appropriateness of
the remaining life and the pattern of usage of the intangible assets, the
Company then assesses the overall recoverability of intangible assets by
determining if the unamortized balance can be recovered through undiscounted
future operating cash flows. Absent any unfavorable findings, the Company
continues to amortize its intangible assets based on the existing estimated
life.
 
DEFERRED FINANCING COSTS:  Deferred financing costs consist of amounts paid in
connection with the Company's debt refinancing in 1995 and interest rate cap
agreements, which are amortized over the terms of the related debt obligations
and interest rate cap agreements, (three to seven years) using the straight-line
method.
 
INCOME TAXES:  Deferred income taxes are determined based on temporary
differences between the financial statement and tax basis of assets and
liabilities, using enacted tax rates expected to be in effect
 
                                      F-36

<PAGE>

                            NATC HOLDINGS USA, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED):

during the years in which the differences are expected to reverse. The Company's
temporary differences relate principally to intangibles, fixed assets and
inventory.
 
ADVERTISING AND PROMOTION:  Advertising and promotion costs are expensed as
incurred. Advertising expense was approximately $495,000, $795,000, and $541,000
for the years ended December 31, 1994, 1995 and 1996.
 
EARNINGS PER SHARE:  The number of shares used in computing earnings per common
share includes the weighted average number of shares of common stock outstanding
during the period. In February 1997, the Financial Accounting Standards Board
issued Statements of Financial Standards No. 128, 'Earnings per Share' ('SFAS
No. 128'). SFAS No. 128 is designed to improve the earnings per share
information provided in financial statements by simplifying the existing
computational guidelines, revising the disclosure requirements, and increasing
comparability of earnings per share on an international basis. This
pronouncement is effective for periods beginning after December 15, 1997, and
would not have had an impact on the Company's earnings per share as previously
reported.
 
RISKS AND UNCERTAINTIES:  The sellers of tobacco products, are subject to
regulation at the federal, state and local levels. The trend in recent years has
been toward increased regulation of the tobacco industry. There can be no
assurance as to the ultimate content, timing or effect of any regulation of
tobacco products by any federal, state or local legislative or regulatory body,
nor can there be any assurance that any such legislation or regulation would not

have a material adverse effect on the Company's financial position, results of
operations or cash flows.
 
Most tobacco liability lawsuits have been brought against manufacturers and
sellers of cigarettes for injuries allegedly caused by smoking or by exposure to
smoke. No such cases have been brought against the Company, but there can be no
assurance that the Company will not be sued in the future or, if sued, that such
lawsuits will not have a material adverse effect on the Company's financial
position, results of operations or cash flows.
 
USE OF ESTIMATES:  The preparation of financial statements in conformity with
generally accepted accounting principles requires management to make estimates
and assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the dates of the financial
statements and the reported amounts of revenues and expenses during the
reporting periods. Actual results could differ from those estimates.
 
3. FIXED ASSETS:
 
Fixed assets at December 31, 1995 and 1996 consist of the following (in
thousands):
 
<TABLE>
<CAPTION>
                                                                                   1995          1996
                                                                                -----------   -----------
<S>                                                                             <C>           <C>
Furniture and fixtures.......................................................      $129          $136
Computer and office equipment................................................       146           194
                                                                                -----------   -----------
                                                                                    275           330
Less accumulated depreciation................................................       127           189
                                                                                -----------   -----------
                                                                                   $148          $141
                                                                                -----------   -----------
                                                                                -----------   -----------
</TABLE>
 
                                      F-37

<PAGE>

                            NATC HOLDINGS USA, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
4. INTANGIBLE ASSETS:
 
Intangible assets at December 31, 1995 and 1996 consist of the following (in
thousands):
 
<TABLE>
<CAPTION>
                                                                              1995             1996
                                                                         --------------   --------------

<S>                                                                      <C>              <C>
Royalty payments......................................................      $36,308          $45,124
Covenant not-to-compete...............................................       15,000           15,000
Customer list.........................................................        2,235            2,235
                                                                         --------------   --------------
                                                                             53,543           62,359
Less accumulated amortization.........................................       12,186           17,263
                                                                         --------------   --------------
                                                                            $41,357          $45,096
                                                                         --------------   --------------
                                                                         --------------   --------------
</TABLE>
 
Amortization expense charged to operations in the accompanying statements of
operations was approximately $4,379,000, $4,710,000 and $5,078,000 for the years
ended December 31, 1994, 1995 and 1996, respectively.
 
5. DEFERRED FINANCING COSTS:
 
Deferred financing costs at December 31, 1995 and 1996 consist of the following
(in thousands):
 
<TABLE>
<CAPTION>
                                                                                1995           1996
                                                                            ------------   ------------
<S>                                                                         <C>            <C>
Debt refinancing costs...................................................     $4,757         $4,757
Interest rate cap agreements.............................................        258             99
                                                                            ------------   ------------
                                                                               5,015          4,856
Less accumulated amortization............................................      1,321          2,056
                                                                            ------------   ------------
                                                                              $3,694         $2,800
                                                                            ------------   ------------
                                                                            ------------   ------------
</TABLE>
 
The amortization of deferred financing costs charged to operations, and included
in interest expense in the accompanying statements of operations, was
approximately $660,000, $833,000 and $894,000 for the years ended December 31,
1994, 1995 and 1996, respectively.
 
6. ACQUISITION:
 
On March 31, 1993, the Company acquired certain assets and assumed certain
liabilities relating to the cigarette paper business (the 'Business') of United
States Tobacco Company ('UST'), including inventory and a license to use their
trade name in the United States and Canada. The total purchase price including
costs of the transaction was approximately $44,400,000. In addition, the Company
is obligated to pay UST additional consideration during the ten-year period
immediately following the acquisition date equal to 30% of the annual gross
profits attributable to the product sales of the Business. These contingent
royalty payments are being capitalized as additional purchase consideration and

amortized over the remaining life assigned to this intangible asset. For the
years ended December 31, 1994 and 1995, and 1996 approximately $7,394,000,
$8,134,000, and $8,816,000 respectively, of such royalties were capitalized. At
December 31, 1995 and 1996, the amount payable to UST for contingent royalties
was $2,400,000 and $3,010,000, respectively.
 
The funds used to acquire the Business were provided by proceeds from the
issuance of common stock and long-term debt financing. The acquisition has been
accounted for under the purchase method.
 
                                      F-38

<PAGE>

                            NATC HOLDINGS USA, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
7. LONG-TERM DEBT:
 
Long-term debt at December 31, 1995 and 1996 consists of the following (in
thousands):
 
<TABLE>
<CAPTION>
                                                                              1995             1996
                                                                         --------------   --------------
<S>                                                                      <C>              <C>
Term loan (NationsBank)...............................................      $14,400           $9,483
Note Purchase Agreement...............................................       22,500           22,500
                                                                         --------------   --------------
                                                                             36,900           31,983
Less current maturities...............................................        4,918            6,124
                                                                         --------------   --------------
                                                                            $31,982          $25,859
                                                                         --------------   --------------
                                                                         --------------   --------------
</TABLE>
 
On April 28, 1995, the Company altered its existing debt obligations.
NationsBank, pursuant to a credit agreement, provided the Company with a term
loan in the principal amount of $16,000,000 and a $2,000,000 working capital
facility. The Company used the proceeds of the term loan to satisfy the
obligation outstanding with Banque Nationale de Paris ('BNP') and to redeem
common shares from minority stockholders of the Company. In addition, the
Company amended and restated the terms and conditions of its Note Purchase
Agreement. The Company has recorded an extraordinary loss of $762,000 (net of
income tax benefit of $411,000), consisting of fees paid to BNP and the
write-off of deferred financing costs, related to the early extinguishment of
debt with BNP.
 
The Term Loan is payable in quarterly installments of $800,000 commencing July
1995, with the balance due April 30, 2000, and is collateralized by
substantially all of the Company's assets. In addition, the Company is required,
under the terms of the agreement, to reduce its outstanding borrowings by an

amount equal to 40% of excess cash flows, as defined, for the fiscal year ending
December 31, 1995 and 60% of excess cash flows, as defined, for each fiscal year
thereafter, in two equal payments on April 30 and on October 31 of each such
fiscal year. Working capital advances are payable in full on or before April 15
and October 15 of each calendar year. During a period of at least thirty
consecutive days commencing on April 15 and October 15 of each calendar year, no
amounts can be outstanding under the working capital note. As of December 31,
1996, the Company had $2,000,000 of unused borrowings under the working capital
facility. Outstanding borrowings are subject to interest at the Libor Rate as
defined (London Interbank Offered Rate plus margin of 3.25%, 9.097% as of
December 31, 1996). The credit agreement contains various covenants which, among
other things, require the Company to maintain specific levels of net worth,
leverage, interest coverage, fixed charge coverage, and limits capital
expenditures, as defined.
 
Borrowings under the Note Purchase Agreement are payable in full on April 30,
2000 and bear interest at 14.0% per annum. The notes are subordinate to the Term
Loan, and are collateralized by a second lien on substantially all of the
Company assets. The note purchase agreement contains various covenants which,
among other things, requires the Company to maintain specific levels of interest
coverage, as defined. Aggregate maturities of long-term debt in each of the
years subsequent to December 31, 1996 are as follows (in thousands):
 
<TABLE>
<S>                                                                             <C>
1997.........................................................................      $ 6,124
1998.........................................................................        3,200
1999.........................................................................          159
2000.........................................................................       22,500
                                                                                --------------
                                                                                   $31,983
                                                                                --------------
                                                                                --------------
</TABLE>
 
During 1993, the Company entered into a three-year interest rate cap agreement
whereby the Company will effectively pay the lesser of Libor plus 3%, or 8% on
the first $9,000,000 of borrowings under the Term Loan. This agreement
terminated during 1996.
 
                                      F-39

<PAGE>

                            NATC HOLDINGS USA, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
7. LONG-TERM DEBT (CONTINUED):

During 1995, the Company entered into a three-year interest rate cap agreement
whereby the Company will effectively pay the lesser of the rate stated above or
10.50% on borrowings under the Term Loan.
 
8. COMMITMENTS AND CONTINGENCIES:

 
During November 1992, the Company entered into an exclusive licensing agreement
with Bollore Technologies S.A. ('Bollore'), whereby Bollore will be the
exclusive supplier of finished product to the Company for 20 years, renewable in
20 year increments and at specified prices through December 2001.
 
Pursuant to the Credit Agreement with NationsBank dated April 28, 1995, the
Company is obligated to pay an annual working capital facility fee of $10,000
each year.
 
During 1995, the Company settled a lawsuit in the amount of $285,000 related to
the funding of the acquisition of the Business.
 
The Company's tax returns are currently under examination by the IRS for the
years ending December 31, 1993, 1994 and 1995. In the opinion of management,
adequate provision has been made for all income taxes and interest, and any
liability that may arise for prior periods, as a result of the examination, will
not have a material effect on the financial condition or results of operations
of the Company.
 
9. INCOME TAXES:
 
The components of the income tax provision (benefit) for the years ended
December 31, 1994, 1995 and 1996 are as follows (in thousands):
 
<TABLE>
<CAPTION>
                                                             1994             1995             1996
                                                        --------------   --------------   --------------
<S>                                                     <C>              <C>              <C>
Current:
  Federal............................................      $ 5,460           $4,281           $4,872
  State..............................................        1,040              188              216
                                                        --------------   --------------   --------------
                                                             6,500            4,469            5,088
                                                        --------------   --------------   --------------
Deferred:
  Federal............................................       (1,007)            (159)              40
  State..............................................          (58)              (9)               2
                                                        --------------   --------------   --------------
                                                            (1,065)            (168)              42
                                                        --------------   --------------   --------------
                                                           $ 5,435           $4,301           $5,130
                                                        --------------   --------------   --------------
                                                        --------------   --------------   --------------
</TABLE>
 
Reconciliation of expected income tax at the statutory federal rate with income
tax expense for the years ended December 31, 1994, 1995 and 1996 is as follows
(in thousands):
 
<TABLE>
<CAPTION>
                                                                1994            1995            1996

                                                            -------------   -------------   -------------
<S>                                                         <C>             <C>             <C>
Income tax at statutory rates applied to pretax income...      $4,499          $4,214          $4,921
State taxes, net of federal tax benefit..................         131             123             143
Other....................................................         805             (36)             66
                                                            -------------   -------------   -------------
     Total...............................................      $5,435          $4,301          $5,130
                                                            -------------   -------------   -------------
                                                            -------------   -------------   -------------
</TABLE>
 
                                      F-40

<PAGE>

                            NATC HOLDINGS USA, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
9. INCOME TAXES (CONTINUED):

The significant components of the Company's deferred income tax asset as of
December 31, 1995 and 1996 are as follows (in thousands):
 
<TABLE>
<CAPTION>
                                                                                 1995           1996
                                                                             ------------   ------------
<S>                                                                          <C>            <C>
Inventory.................................................................      $ 129          $ 168
Depreciation of fixed assets..............................................         (8)            (5)
Amortization of intangible assets.........................................      1,112          1,028
                                                                             ------------   ------------
                                                                               $1,233         $1,191
                                                                             ------------   ------------
                                                                             ------------   ------------
</TABLE>
 
10. RELATED PARTY TRANSACTIONS:
 
The Company and Drake, Goodwin and Graham ('DGG'), a company related through
common ownership, have a financial advisory agreement which was amended in 1995.
Pursuant to the amended financial advisory agreement the Company pays an annual
financial advisory fee of $500,000 to DGG.
 
During the years ended December 31, 1994, 1995 and 1996 the Company paid DGG
$291,000, $376,000 and $673,000, respectively, for the financial advisory fee
above and other expenses.
 
In connection with the refinancing during 1995, the Company paid an investment
banking fee to Drake, Goodwin Corporation, a related company, of $1,000,000,
which was capitalized and is included in deferred financing costs.
 
11. CONCENTRATION OF CREDIT RISK:
 

Historically, the Company has experienced bad debts of less than 1/10th of 1% of
net sales. For the years ended December 31, 1994, 1995 and 1996 the Company's
top customer accounted for approximately 12% of net sales. The Company performs
ongoing credit evaluations of these customers' financial conditions and
generally requires no collateral from its customers.
 
12. EMPLOYEE BENEFIT PLAN:
 
In July 1996 the Company adopted a 401(k) plan for all employees who have
completed three months of service and are 21 years of age.
 
The Company is required to make matching contributions equal to 25% of the first
6% of employee contributions. In addition, the Company can make discretionary
contributions. During the year ended December 31, 1996, the Company recorded
expenses under this plan of $6,102.
 
13. FAIR VALUE OF FINANCIAL INSTRUMENTS:
 
The following disclosure of the estimated fair value of financial instruments is
made in accordance with the requirements of Statement of Financial Accounting
Standards No. 107, Disclosure About Fair Value of Financial Instruments, as
amended by Statement of Financial Accounting Standards No. 126. The estimated
fair value amounts have been determined by the Company using the methods and
assumptions described below. However, considerable judgment is required to
interpret market data to develop estimates of fair value. Accordingly, the
estimates presented herein are not necessarily indicative of the amounts the
Company could realize in a current market exchange. The use of different market
assumptions and/or estimation methodologies may have a material effect on the
estimated fair value amounts. The following methods and assumptions were used to
estimate the fair value of each class of financial instruments for which it is
practical to estimate that value:
 
                                      F-41

<PAGE>

                            NATC HOLDINGS USA, INC.
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
13. FAIR VALUE OF FINANCIAL INSTRUMENTS (CONTINUED):

CASH AND CASH EQUIVALENTS:  Cash and cash equivalents are by definition
short-term and the carrying amount is a reasonable estimate of fair value.
 
LONG-TERM DEBT:  The fair value of long term debt has been estimated by
discounting the future cash flows using the current rates offered for debt
issues with similar characteristics.
 
At December 31, 1996 the estimated fair value and carrying value of long-term
debt is $32,221,000 and $31,983,000, respectively.
 
14. SUBSEQUENT EVENT:
 
Subsequent to December 31, 1996, NATC Holdings USA, Inc. entered into a stock
purchase agreement with NTC Holding, L.L.C. Under the terms of the agreement,
NTC Holding, L.L.C. agreed to purchase 100% of the outstanding stock of NATC
Holdings USA, Inc. for approximately $89.6 million.
 
                                      F-42

<PAGE>

                    REVIEW REPORT OF INDEPENDENT ACCOUNTANTS
 
Board of Directors
NATC Holdings USA, Inc.
 
     We have reviewed the accompanying consolidated condensed balance sheet of
NATC Holdings USA, Inc. as of March 31, 1997, and the related consolidated
condensed statements of operations, stockholder's equity and cash flows for the
three-month periods ended March 31, 1996 and 1997. These consolidated condensed
financial statements are the responsibility of the management of NATC Holdings
USA, Inc.
 
     We conducted our review in accordance with standards established by the
American Institute of Certified Public Accountants. A review of interim
financial information consists principally of applying analytical procedures to
financial data and making inquiries of persons responsible for financial and
accounting matters. It is substantially less in scope than an audit in
accordance with generally accepted auditing standards, the objective of which is
the expression of an opinion regarding the consolidated condensed financial
statements taken as a whole. Accordingly, we do not express such an opinion.
 
     Based on our reviews, we are not aware of any material modifications that
should be made to the accompanying consolidated condensed financial statements
in order for them to be in conformity with generally accepted accounting
principles.
 
                                               COOPERS & LYBRAND L.L.P.
 
Raleigh, North Carolina
April 29, 1997
 
                                      F-43

<PAGE>

                            NATC HOLDINGS USA, INC.
                      CONSOLIDATED CONDENSED BALANCE SHEET
                                  (Unaudited)
 
<TABLE>
<CAPTION>
                                                                                                       March 31,
(Dollars in thousands, except par value amounts)                                                          1997
- -----------------------------------------------------------------------------------------------------------------
<S>                                                                                                    <C>
ASSETS:
Current assets:
  Cash and cash equivalents.........................................................................   $ 7,611
  Accounts receivable...............................................................................     2,036
  Inventory.........................................................................................     4,310
  Other current assets..............................................................................        99
                                                                                                       ----------
Total current assets................................................................................    14,056
                                                                                                       ----------
Deferred income taxes...............................................................................     1,191
Fixed assets, net...................................................................................       155
Intangible assets, net..............................................................................    45,793
Deferred financing costs, net.......................................................................     2,583
Other assets, net...................................................................................       300
                                                                                                       ----------
Total assets........................................................................................   $64,078
                                                                                                       ----------
                                                                                                       ----------
LIABILITIES AND STOCKHOLDER'S EQUITY:
Current liabilities:
  Current maturities of long-term debt..............................................................   $ 6,124
  Accounts payable, trade...........................................................................       396
  Payable to United States Tobacco Company..........................................................     2,027
  Accrued interest..................................................................................     1,451
  Accrued expenses..................................................................................       340
  Income taxes payable..............................................................................     1,321
                                                                                                       ----------
Total current liabilities...........................................................................    11,659
                                                                                                       ----------
Long-term debt, less current maturities.............................................................    25,058
                                                                                                       ----------
Commitments and contingencies  (Note 3)..............................................................      ----

Stockholder's equity:
  Class A voting common stock, $.01 par value; 50,000 shares authorized, 20,300 shares issued;
     13,334 shares outstanding at March 31, 1997....................................................      ----
  Class B non voting common stock, $.01 par value; 50,000 shares authorized; none issued and
     outstanding....................................................................................      ----
  Additional paid-in capital........................................................................     7,725
  Retained earnings.................................................................................    27,541
  Treasury stock, 6,666 shares at cost at March 31, 1997............................................    (7,905)
                                                                                                       ----------

Total stockholder's equity..........................................................................    27,361
                                                                                                       ----------
Total liabilities and stockholder's equity..........................................................   $64,078
                                                                                                       ----------
                                                                                                       ----------
</TABLE>
 
   The accompanying notes are an integral part of the unaudited consolidated
                        condensed financial statements.
 
                                      F-44

<PAGE>

                            NATC HOLDINGS USA, INC.
                CONSOLIDATED CONDENSED STATEMENTS OF OPERATIONS
                                  (UNAUDITED)
 
<TABLE>
<CAPTION>
                                                                                        Three Months Ended
                                                                                            March 31,
                                                                                   ----------------------------
(Dollars in thousands, except per share data)                                          1996            1997
- ---------------------------------------------------------------------------------------------------------------
<S>                                                                                <C>             <C>
Net sales.......................................................................   $  12,439       $  10,244
Cost of goods sold..............................................................       4,572           3,386
                                                                                   ------------    ------------
     Gross profit...............................................................       7,867           6,858
Operating expenses:
  Selling, general and administrative...........................................         927           1,159
  Amortization of intangible assets.............................................       1,230           1,330
                                                                                   ------------    ------------
     Income from operations.....................................................       5,710           4,369
Other expenses:
  Interest expense..............................................................       1,321           1,151
  Financial advisory fee and other expenses.....................................         219             481
                                                                                   ------------    ------------
     Income before provision for income taxes...................................       4,170           2,737
Provision for income taxes......................................................       1,460             903
                                                                                   ------------    ------------
     Net income.................................................................   $   2,710       $   1,834
                                                                                   ------------    ------------
                                                                                   ------------    ------------
Earnings per common share.......................................................   $     174.50    $     137.54
Weighted average number of common shares outstanding (000)......................          15.5            13.3
</TABLE>
 
   The accompanying notes are an integral part of the unaudited consolidated
                        condensed financial statements.

                                      F-45

<PAGE>

                            NATC HOLDINGS USA, INC.
                CONSOLIDATED CONDENSED STATEMENTS OF CASH FLOWS
                                  (Unaudited)
 
<TABLE>
<CAPTION>
                                                                                         Three Months Ended
                                                                                              March 31,
                                                                                    -----------------------------
(Dollars in thousands)                                                                  1996            1997
- -----------------------------------------------------------------------------------------------------------------
<S>                                                                                 <C>             <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income.....................................................................      $2,710          $1,834
  Adjustments to reconcile net income to net cash provided by
     operating activities:
     Depreciation................................................................          21              16
     Amortization of intangible assets...........................................       1,230           1,330
     Amortization of deferred financing costs....................................         232             223
  Changes in operating assets and liabilities:
     Accounts receivable.........................................................      (3,637)         (1,032)
     Inventory...................................................................       2,845             977
     Other current assets........................................................          31              (5)
  Accounts payable, trade........................................................         (59)           (193)
     Accrued interest and expenses...............................................         792              52
     Income taxes payable........................................................       1,008            (517)
                                                                                    -------------   -------------
       Net cash provided by operating activities.................................       5,173           2,685
                                                                                    -------------   -------------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Royalty payments to United States Tobacco Company..............................      (2,400)         (3,010)
  Capital expenditures...........................................................         (10)            (30)
                                                                                    -------------   -------------
       Net cash used in investing activities.....................................      (2,410)         (3,040)
                                                                                    -------------   -------------
CASH FLOWS FROM FINANCING ACTIVITIES:
  Repayment of long-term debt....................................................        (800)           (800)
  Acquisition of treasury stock..................................................        (225)           ----
                                                                                    -------------   -------------
       Net cash used in financing activities.....................................      (1,025)           (800)
                                                                                    -------------   -------------
       Increase (decrease) in cash and cash equivalents..........................       1,738          (1,155)
Cash and cash equivalents at beginning of year...................................       3,693           8,766
                                                                                    -------------   -------------
Cash and cash equivalents at end of year.........................................      $5,431          $7,611
                                                                                    -------------   -------------
                                                                                    -------------   -------------
Supplemental disclosure of cash paid during the year:
  Cash paid for interest.........................................................        $338            $220
  Cash paid for income taxes.....................................................      $2,252          $1,498
</TABLE>


Non-cash financing activities:

     During 1996, the Company acquired 300 shares of its common stock from an
  officer of the Company for $405. The Company offset $180 of the purchase price
  by reducing the officers note receivable and accrued interest on that note
  receivable, which amounted to $150 and $30, respectively.
 

   The accompanying notes are an integral part of the unaudited consolidated
                        condensed financial statements.

                                      F-46

<PAGE>

                            NATC HOLDINGS USA, INC.
      CONSOLIDATED CONDENSED STATEMENT OF CHANGES IN STOCKHOLDER'S EQUITY
                                  (Unaudited)
 
<TABLE>
<CAPTION>
                          Class A        Class A
                           Voting         Voting       Additional                                        Note
(Dollars in                Common         Common        Paid-in        Retained        Treasury      Receivable,
thousands)                 Shares         Stock         Capital        Earnings          Stock         Officer          Total
- ---------------------------------------------------------------------------------------------------------------------------------
<S>                     <C>            <C>            <C>            <C>             <C>             <C>            <C>
Balance, December 31,
  1995...............     13,634          $----         $7,725         $16,363        $ (7,500)        $ (150)        $16,438
Net income...........       ----           ----           ----           2,710            ----           ----           2,710
Repurchase of Company
  Class A Voting
  Common Stock.......       (300)          ----           ----            ----            (405)           150            (255)
                        ------------   ------------   ------------   -------------   -------------   ------------   -------------
Balance, March 31,
  1996...............     13,334          $----         $7,725         $19,073        $ (7,905)         $----         $18,893
                        ------------   ------------   ------------   -------------   -------------   ------------   -------------
                        ------------   ------------   ------------   -------------   -------------   ------------   -------------
Balance, December 31,
  1996...............     13,334          $----         $7,725         $25,707        $ (7,905)         $----         $25,527
Net income...........       ----           ----           ----           1,834            ----           ----           1,834
                        ------------   ------------   ------------   -------------   -------------   ------------   -------------
Balance, March 31,
  1997...............     13,334          $----         $7,725         $27,541        $ (7,905)         $----         $27,361
                        ------------   ------------   ------------   -------------   -------------   ------------   -------------
                        ------------   ------------   ------------   -------------   -------------   ------------   -------------
</TABLE>
 
   The accompanying notes are an integral part of the unaudited consolidated
                        condensed financial statements.
 
                                      F-47

<PAGE>

         NOTES TO UNAUDITED CONSOLIDATED CONDENSED FINANCIAL STATEMENTS
 
1. BASIS OF PRESENTATION:
 
The accompanying unaudited consolidated condensed financial statements have been
prepared in accordance with generally accepted accounting principles for interim
financial information. Accordingly, they do not include all of the information
required by generally accepted accounting principles for complete financial
statements. In the opinion of management, all adjustments (consisting of normal
accruals and reserves) considered necessary for a fair presentation have been
included. Operating results for the interim periods are not necessarily
indicative of the results that may be realized for the full year. These
unaudited consolidated condensed financial statements should be read in
conjunction with the consolidated financial statements of the Company for the
years ended December 31, 1995 and 1996, respectively.
 
2. NOTES PAYABLE AND LONG-TERM DEBT:
 
Notes payable and long-term debt at March 31, 1997 consist of
the following (in thousands):
 
<TABLE>
<S>                                                                                                  <C>
Term loan (NationsBank)...........................................................................    $ 8,682
Note purchase agreement...........................................................................     22,500
                                                                                                     ------------
                                                                                                       31,182
Less current maturities...........................................................................      6,124
                                                                                                     ------------
                                                                                                      $25,058
                                                                                                     ------------
                                                                                                     ------------
</TABLE>
 
3. SUBSEQUENT EVENT:
 
Subsequent to March 31, 1997, NATC Holdings USA, Inc. entered into a stock
purchase agreement with NTC Holding, L.L.C. Under the terms of the agreement,
NTC Holding, L.L.C. agreed to purchase 100% of the outstanding stock of NATC
Holdings USA, Inc. for approximately $89.6 million.
 
                                      F-48

<PAGE>

- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
     NO DEALER, SALESPERSON OR OTHER INDIVIDUAL HAS BEEN AUTHORIZED TO GIVE ANY
INFORMATION OR MAKE ANY REPRESENTATION, OTHER THAN THOSE CONTAINED IN THIS
PROSPECTUS, IN CONNECTION WITH THE EXCHANGE OFFER COVERED BY THIS PROSPECTUS. IF
GIVEN OR MADE, SUCH INFORMATION OR REPRESENTATIONS MUST NOT BE RELIED UPON AS
HAVING BEEN AUTHORIZED BY THE COMPANY. THIS PROSPECTUS DOES NOT CONSTITUTE AN
OFFER TO SELL, OR A SOLICITATION OF AN OFFER TO BUY, THE UNREGISTERED SECURITIES
IN ANY JURISDICTION WHERE, OR TO ANY PERSON WHOM, IT IS UNLAWFUL TO MAKE SUCH
OFFER OR SOLICITATION TO SUCH PERSON. NEITHER THE DELIVERY OF THIS PROSPECTUS
NOR ANY SALE MADE HEREUNDER SHALL, UNDER ANY CIRCUMSTANCES, CREATE ANY
IMPLICATION THAT THERE HAS NOT BEEN ANY CHANGE IN THE INFORMATION SET FORTH IN
THIS PROSPECTUS OR IN THE AFFAIRS OF THE COMPANY SINCE THE DATE HEREOF.

 
                            ------------------------

                               TABLE OF CONTENTS
 
                                                 PAGE
                                                 ----
Available Information...........................   4
Forward-Looking Statements......................   5
Certain Market Information......................   5
Trademarks......................................   5
Prospectus Summary..............................   7
Summary of Historical and Unaudited
  Pro Forma Financial Data......................  22
Risk Factors....................................  24
Use of Proceeds.................................  32
Capitalization..................................  33
Unaudited Pro Forma Condensed Consolidated
  Financial Statements..........................  34
Selected Financial Data.........................  42
Selected Consolidated Financial Data............  44
Management's Discussion and Analysis of
  Financial Condition and Results of
  Operations....................................  45
Business........................................  54
Management......................................  68
Certain Relationships and Related
  Transactions..................................  75
Recent Transactions.............................  76
Principal Stockholders..........................  78
The Exchange Offer..............................  80
Description of Notes............................  89
Description of Other Indebtedness............... 113
Description of Capital Stock.................... 114
Description of New Preferred Stock.............. 117
Plan of Distribution............................ 127
Certain U.S. Federal Tax Considerations......... 128

Book-Entry, Delivery and Form................... 136
Legal Proceedings............................... 138
Legal Matters................................... 139
Independent Public Accountants.................. 139
Index to Financial Statements................... F-1

- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

 
                           $155,000,000 SENIOR NOTES

                             136,000,000 SHARES OF
                           SENIOR PIK PREFERRED STOCK


                                 NORTH ATLANTIC
                             TRADING COMPANY, INC.


                               OFFER TO EXCHANGE
                      11% SENIOR NOTES DUE 2004, SERIES B
                                      FOR
                      11% SENIOR NOTES DUE 2004, SERIES A
 
                              12% SENIOR EXCHANGE
                        PAYMENT-IN-KIND PREFERRED STOCK
                                      FOR
                                   12% SENIOR
                        PAYMENT-IN-KIND PREFERRED STOCK


                         ------------------------------
                                   PROSPECTUS
                         ------------------------------
 

                                 JULY 23, 1997


- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

<PAGE>

                                    PART II
                     INFORMATION NOT REQUIRED IN PROSPECTUS
 
ITEM 20. INDEMNIFICATION OF DIRECTORS AND OFFICERS.
 
     North Atlantic Trading Company, Inc. (the 'Registrant') is a Delaware
corporation. Subsection (b)(7) of Section 102 of the Delaware General
Corporation Law (the 'DGCL'), enables a corporation in its original certificate
of incorporation or an amendment thereto to eliminate or limit the personal
liability of a director to the corporation or its stockholders for monetary
damages for violations of the director's fiduciary duty, except (i) for any
breach of the director's duty of loyalty to the corporation or its stockholders,
(ii) for acts or omissions not in good faith or which involve intentional
misconduct or a knowing violation of law, (iii) pursuant to Section 174 of the
DGCL (providing for liability of directors for unlawful payment of dividends or
unlawful stock purchases or redemptions) or (iv) for any transaction from which
a director derived an improper personal benefit. Article 5 of the Registrant's
Certificate of Incorporation has eliminated the personal liability of directors
to the fullest extent permitted by law.
 
     Subsection (a) of Section 145 of the DGCL empowers a corporation to
indemnify any director, officer, employee or agent or former director, officer,
employee or agent who was or is a party or is threatened to be made a party to
any threatened, pending or completed action, suit or proceeding, whether civil,
criminal, administrative or investigative (other than an action by or in the
right of the corporation) by reason of the fact that such person is or was a
director, officer, employee or agent of the corporation, or is or was serving at
the request of the corporation as a director, officer, employee or agent of
another corporation, partnership, joint venture, trust or other enterprise,
against expenses (including attorneys fees), judgments, fines and amounts paid
in settlement actually and reasonably incurred in connection with such action,
suit or proceeding; provided that such director, officer, employee or agent
acted in good faith in a manner reasonably believed to be in, or not opposed to,
the best interests of the corporation, and, with respect to any criminal action
or proceeding, provided further that such director, officer, employee or agent
had no reasonable cause to believe his conduct was unlawful.
 
     Subsection (b) of Section 145 empowers a corporation to indemnify any
director, officer, employee or agent, or former director, officer, employee or
agent, who was or is a party or is threatened to be made a party to any
threatened, pending or completed action or suit by or in the right of the
corporation to procure a judgment in its favor by reason of the fact that such
person acted in any of the capacities set forth above, against expenses
(including attorneys' fees) actually and reasonably incurred in connection with
the defense or settlement of such action or suit provided that such director,
officer, employee or agent acted in good faith and in a manner he reasonably
believed to be in, or not opposed to, the best interests of the corporation,
except that no indemnification may be made in respect of any claim, issue or
matter as to which such director, officer, employee or agent shall have been
adjudged to be liable to the corporation unless and only to the extent that the
Court of Chancery or the court in which such action or suit was brought shall
determine upon application that, despite the adjudication of liability but in

view of all of the circumstances of the case, such director, officer, employee
or agent is fairly and reasonably entitled to indemnity for such expenses which
the Court of Chancery or such other court shall deem proper.
 
     Section 145 further provides that to the extent a director, officer,
employee or agent of a corporation has been successful on the merits in defense
of any action, suit or proceeding referred to in subsections (a) and (b) or in
the defense of any claim, issue or matter therein, he shall be indemnified
against expenses (including attorneys' fees) actually and reasonably incurred by
him in connection therewith; that indemnification and advancement of expenses
provided for, by, or granted pursuant to, Section 145 shall not be deemed
exclusive of any other rights to which the indemnified party may be entitled;
and that the corporation may purchase and maintain insurance on behalf of any
person who is or was a director, officer, employee or agent of the corporation,
or is or was serving at the request of the corporation as a director, officer,
employee or agent of another corporation, partnership, joint venture, trust or
other enterprise against any liability asserted against him or incurred by him
in any such capacity, or arising out of his status as
 
                                      II-1

<PAGE>

such, whether or not the corporation would have the power to indemnify him
against such liabilities under Section 145.
 
     Article 5 of the Registrant's Certificate of Incorporation states that the
corporation shall indemnify any person who was or is a party or is threatened to
be made a party to, or testifies in, any threatened, pending, or completed
action, suit or proceeding, whether civil, criminal, administrative or
investigative in nature, by reason of the fact that such person is or was a
director, officer, employee or agent of the corporation, or is or was serving at
the request of the corporation as a director, officer, employee or agent of
another corporation, partnership, joint venture, employee benefit plan, trust or
other enterprise, against expenses (including attorneys' fees), judgments, fines
and amounts paid in settlement actually and reasonably incurred by such person
in connection with such action, suit or proceeding to the full extent permitted
by law, and the corporation may adopt by-laws or enter into agreements with any
such person for the purpose of providing such indemnification.
 
ITEM 21. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES.
 
          (a) Exhibits
 

<TABLE>
<CAPTION>
EXHIBIT
NUMBER                                                       DESCRIPTION
- ------              ---------------------------------------------------------------------------------------------
<S>            <C>        
  3.1 (a)(i)   --   Restated Certificate of Incorporation of North Atlantic Trading Company, Inc., filed June 25,
                    1997.*
 

  3.1 (a)(ii)  --   Certificate of Amendment of Certificate of Incorporation of North Atlantic Trading Company,
                    Inc., filed June 25, 1997.*
 
  3.1 (a)(iii)  --  Certificate of Amendment of Certificate of Incorporation of North Atlantic Trading Company,
                    Inc., filed July 21, 1997.*
 
  3.1 (b)(i)   --   Certificate of Incorporation of North Atlantic Operating Company, Inc., filed June 9, 1997.*
 
  3.1 (b)(ii)  --   Certificate of Amendment of Certificate of Incorporation of North Atlantic Operating Company,
                    Inc., filed June 17, 1997.*
 
  3.1 (c)      --   Restated Certificate of Incorporation of National Tobacco Finance Corporation, filed April
                    24, 1996.*
 
  3.1 (d)      --   Amended and Restated Certificate of Limited Partnership of National Tobacco Company, L.P.,
                    filed May 17, 1996.*
 
  3.2 (a)      --   Bylaws of North Atlantic Trading Company, Inc.*
 
  3.2 (b)      --   Bylaws of North Atlantic Operating Company, Inc.*
 
  3.2 (c)      --   Bylaws of National Tobacco Finance Corporation.*
 
  3.2 (d)(i)   --   Third Amended and Restated Agreement of Limited Partnership of National Tobacco Company,
                    L.P., effective May 17, 1996.*
 
  3.2 (d)(ii)  --   Amendment No. 1 to Third Amended and Restated Agreement of Limited Partnership of National
                    Tobacco Company, L.P., effective June 25, 1997.*
 
  3.3 (a)      --   Certificate of Designation of 12% Senior Payment-In-Kind Preferred Stock of North Atlantic
                    Trading Company, Inc., filed June 25, 1997.*
 
  3.3 (b)      --   Certificate of Designation of 12% Senior Exchange Payment-In-Kind Preferred Stock of North
                    Atlantic Trading Company, Inc., filed July 22, 1997.*
</TABLE>
 
                                      II-2

<PAGE>


<TABLE>
<CAPTION>
EXHIBIT
NUMBER                                                       DESCRIPTION
- ------              ---------------------------------------------------------------------------------------------
<S>            <C>        
  4.1          --   Indenture, dated as of June 25, 1997, among North Atlantic Trading Company, Inc., as issuer,
                    National Tobacco Company, L.P., North Atlantic Operating Company, Inc. and National Tobacco
                    Finance Corporation, as guarantors, and United States Trust Company of New York, as
                    trustee.**
 
  4.2          --   Form of Notes (included in Exhibit 4.1).**
 

  5            --   Opinion of Weil, Gotshal & Manges LLP.**
 
  9            --   Exchange and Stockholders' Agreement, dated as of June 25, 1997, by and between North
                    Atlantic Trading Company, Inc. and those stockholders signatory thereto.*
 
 10.1          --   Third Amended and Restated Purchasing and Processing Agreement, dated as of June 25, 1997,
                    between National Tobacco Company, L.P. and Lancaster Leaf Tobacco Company of Pennsylvania.*
 
 10.2          --   Amended and Restated Distribution and License Agreement, dated as of November 30, 1992,
                    between Bollore Technologies, S.A. and North Atlantic Trading Company, Inc., a Delaware
                    corporation and predecessor to North Atlantic Operating Company, Inc. [United States]+
 
 10.3          --   Amended and Restated Distribution and License Agreement, dated as of November 30, 1992,
                    between Bollore Technologies, S.A. and North Atlantic Trading Company, Inc., a Delaware
                    corporation and predecessor to North Atlantic Operating Company, Inc. [Asia]+
 
 10.4          --   Amended and Restated Distribution and License Agreement, dated as of November 30, 1992,
                    between Bollore Technologies, S.A. and North Atlantic Trading Company, Inc., a Delaware
                    corporation and predecessor to North Atlantic Operating Company, Inc. [Canada]+
 
 10.5          --   Restated Amendment, dated as of June 25, 1997, between Bollore Technologies, S.A. and North
                    Atlantic Operating Company, Inc.+
 
 10.6          --   Registration Rights Agreement, dated as of June 25, 1997, by and among North Atlantic Trading
                    Company, Inc. and the subsidiary guarantors named therein and NatWest Capital Markets Limited
                    and CIBC Wood Gundy Securities Corp., as initial purchase.**
 
 10.7          --   Preferred Stock Registration Rights Agreement, dated as of June 25, 1997, among North
                    Atlantic Trading Company, Inc. and NatWest Capital Markets Limited, as initial purchaser.**
 
 10.8          --   Common Stock Registration Rights and Stockholders' Agreement, dated as of June 25, 1997,
                    among North Atlantic Trading Company, Inc. and NatWest Capital Markets Limited, as initial
                    purchaser.**
 
 10.9          --   Purchase Agreement, dated as of June 18, 1997, among North Atlantic Trading Company, Inc. and
                    certain of its subsidiaries, as guarantors, and NatWest Capital Markets Limited and CIBC Wood
                    Gundy Securities Corp., as initial purchasers.**
 
 10.10         --   Purchase Agreement, dated as of June 18, 1997, between North Atlantic Trading Company, Inc.
                    and NatWest Capital Markets Limited, as initial purchaser.**
 
 10.11         --   Unit Agreement, dated as of June 25, 1997, between North Atlantic Trading Company, Inc. and
                    United States Trust Company of New York.**
</TABLE>
 
                                      II-3

<PAGE>

<TABLE>
<CAPTION>
EXHIBIT
NUMBER                                                       DESCRIPTION
- ------              ---------------------------------------------------------------------------------------------

<S>            <C>        
 10.12         --   Warrant Agreement, dated as of June 25, 1997, between North Atlantic Trading Company, Inc.
                    and United States Trust Company of New York, as warrant agent.**
 
 10.13         --   Stock Purchase Agreement, dated as of March 17, 1997, between NATC Holding Company, Ltd. and
                    NTC Holding, LLC.*
 
 10.14         --   Assignment and Assumption, dated as of June 25, 1997, between NTC Holding, LLC and North
                    Atlantic Trading Company, Inc.*
 
 10.15         --   Assignment and Assumption of Stock Purchase Agreement, dated as of June 25, 1997, between
                    North Atlantic Trading Company, Inc. and North Atlantic Operating Company, Inc.*
 
 10.16         --   1997 Share Incentive Plan of North Atlantic Trading Company, Inc.*
 
 10.17         --   Employment Agreement, dated May 17, 1996, between North Atlantic Trading Company, Inc. and
                    Thomas F. Helms, Jr.*
 
 10.18(a)      --   Employment Agreement, dated April 14, between North Atlantic Trading Company, Inc. and David
                    I. Brunson.*
 
 10.18(b)      --   Employment Agreement, dated April 23, 1997, between North Atlantic Trading Company, Inc. and
                    David I. Brunson.*
 
 10.19         --   Employment Agreement, dated January 1, 1997, between North Atlantic Trading Company, Inc. and
                    Jay Martin.*
 
 10.20         --   Consulting Agreement, dated as of June 25, 1997, between North Atlantic Trading Company, Inc.
                    and Jack Africk.*
 
 10.21         --   Credit Agreement, dated as of June 25, 1997, among North Atlantic Trading Company, Inc., the
                    various lending institution referenced therein, Gleacher NatWest, Inc., as arranging agent,
                    and National Westminster Bank plc, as agent.*
 
 10.22         --   Subsidiary Guaranty, dated as of June 25, 1997, made by North Atlantic Operating Company,
                    Inc., National Tobacco Finance Corporation and National Tobacco Company, L.P. in favor of
                    National Westminster Bank plc, as administrative agent for certain lending institutions.*
 
 10.23         --   Security Agreement, dated as of June 25, 1997, among North Atlantic Trading Company, Inc.,
                    North Atlantic Operating Company, Inc., National Tobacco Finance Corporation, National
                    Tobacco Company, L.P., and National Westminster Bank plc, as collateral agent for certain
                    secured creditors.
 
 10.24         --   Pledge Agreement, dated as of June 25, 1997, made by North Atlantic Trading Company, Inc.,
                    North Atlantic Operating Company, Inc., National Tobacco Finance Corporation and National
                    Tobacco Company, L.P., in favor of National Westminster Bank plc, as collateral agent for
                    certain secured creditors.*
 
 12            --   Ratio of Earnings to Fixed Charges.*

 15   (a)      --   Letter re Unaudited Interim Financial Information.*
 
 15   (b)      --   Letter re Unaudited Interim Financial Information.*
</TABLE>
 
                                      II-4
<PAGE>

<TABLE>
<CAPTION>
EXHIBIT
NUMBER                                                       DESCRIPTION
- ------              ---------------------------------------------------------------------------------------------
<S>            <C>        
 21            --   Subsidiaries of Registrants.*

 23.1 (a)      --   Consent of Coopers & Lybrand L.L.P.*

 23.1 (b)      --   Consent of Coopers & Lybrand L.L.P.*

 23.2          --   Consent of Weil, Gotshal & Manges LLP (included in Exhibit 5).**

 24            --   Power of Attorney (included on signature pages).*

 25            --   Statement of Eligibility on Form T-1 of United States Trust Company of New York.*

 27.1          --   Financial Data Schedule.*

 27.2          --   Financial Data Schedule.*

 99.1          --   Form of Letter of Transmittal (New Preferred Stock).*

 99.2          --   Form of Letter of Transmittal (New Notes).*

 99.3          --   Form of Notice of Guaranteed Delivery (New Preferred Stock).*

 99.4          --   Form of Notice of Guaranteed Delivery (New Notes).*
</TABLE>

- ------------------
  * Filed herewith.
 ** To be filed by amendment.
  + Filed herewith. Portions of this agreement have been omitted pursuant to
    Rule 406 under the Securities Act of 1933, as amended, and have been filed
    confidentially with the Securities and Exchange Commission.
 
     (B) SCHEDULES
 
     All schedules are omitted as the required information is presented in the
Registrant's consolidated financial statements or related notes or such
schedules are not applicable.

ITEM 22. UNDERTAKINGS.
 
     Insofar as indemnification for liabilities arising under the Securities Act
of 1933 may be permitted to directors, officers and controlling persons of the
Registrant pursuant to the foregoing provisions, or otherwise, the Registrant
has been advised that in the opinion of the Securities and Exchange Commission
such indemnification is against public policy as expressed in the Act and is,
therefore, unenforceable. In the event that a claim for indemnification against
such liabilities (other than the payment by the Registrant of expenses incurred
or paid by a director, officer or controlling person of the Registrant in the
successful defense of any action, suit or proceeding) is asserted by such
director, officer or controlling person in connection with the securities being
registered, the Registrant will, unless in the opinion of its counsel the matter
has been settled by controlling precedent, submit to a court of appropriate
jurisdiction the question whether such indemnification by it is against public
policy as expressed in the Act and will be governed by the final adjudication of
such issue.
 
                                      II-5

<PAGE>

                                   SIGNATURES
 
     Pursuant to the requirements of the Securities Act of 1933, as amended,
North Atlantic Trading Company, Inc., has duly caused this Registration
Statement to be signed on its behalf by the undersigned, thereunto duly
authorized, in the City of New York, State of New York.
 

Date: July 23, 1997                  NORTH ATLANTIC TRADING COMPANY, INC.
 
                                     By:       /s/ Thomas F. Helms, Jr.
                                        --------------------------------------
                                                 Thomas F. Helms, Jr.
                                                 President and Chief
                                                  Executive Officer


 
                               POWER OF ATTORNEY
 
     KNOW ALL MEN BY THESE PRESENTS that each person whose signature appears
below hereby constitutes Thomas F. Helms, Jr. and David I. Brunson, and each of
them, such person's true and lawful attorneys-in-fact and agents, with full
power of substitution, to sign for such person and in such person's name, place
and stead, in any and all capacities, any and all amendments (including
post-effective amendments) to this Registration Statement, and to file the same
with the Securities and Exchange Commission, granting unto each of said
attorneys-in-fact and agents full power and authority to do and perform each and
every act and thing requisite to be done, as fully to all intents and purposes
as such person might or could do personally, hereby ratifying and confirming all
that said attorneys-in-fact and agents, or any of them, or their respective
substitutes, may lawfully do or cause to be done by virtue hereof.
 
     Pursuant to the requirements of the Securities Act of 1933, as amended,
this Registration Statement and the foregoing Power of Attorney has been signed
by the following persons in the capacities and on the dates indicated.
 
<TABLE>
<CAPTION>
                   SIGNATURE                                          TITLE                             DATE
                   ---------                                          -----                             ----
<S>                                              <C>                                                <C>
         /s/ Thomas F. Helms, Jr.
- --------------------------------------------     Chairman of the Board,                             July 23, 1997
             Thomas F. Helms, Jr.                President and Chief Executive Officer
                                                 (Principal Executive Officer)
 

           /s/ David I. Brunson
- --------------------------------------------     Director, Executive Vice President--Finance        July 23, 1997
               David I. Brunson                  and Administration, Chief Financial Officer
                                                 (Principal Financial and Accounting Officer)

 

            /s/ Maurice R. Langston
- --------------------------------------------     Director                                           July 23, 1997
              Maurice R. Langston
</TABLE>

 
                                      II-6

<PAGE>

<TABLE>
<CAPTION>
                   SIGNATURE                                          TITLE                             DATE
                   ---------                                          -----                             ----
<S>                                              <C>                                                <C>

         /s/ Alan R. Minsterketter
- --------------------------------------------     Director                                           July 23, 1997
             Alan R. Minsterketter
 

              /s/ Jack Africk
- --------------------------------------------     Director                                           July 23, 1997
                  Jack Africk
 

            /s/ Arnold Sheiffer
- --------------------------------------------     Director                                           July 23, 1997
                Arnold Sheiffer
 

            /s/ Mark F. Secrest
- --------------------------------------------     Director                                           July 23, 1997
                Mark F. Secrest
</TABLE>

 
                                      II-7

<PAGE>

                                   SIGNATURES
 
     Pursuant to the requirements of the Securities Act of 1933, as amended,
North Atlantic Operating Company, Inc., has duly caused this Registration
Statement to be signed on its behalf by the undersigned, thereunto duly
authorized, in the City of New York, State of New York.
 

Date: July 23, 1997                  NORTH ATLANTIC OPERATING COMPANY, INC.
 
                                     By:   /s/ Thomas F. Helms, Jr.
                                         ---------------------------------- 
                                               Thomas F. Helms, Jr.



                               POWER OF ATTORNEY
 
     KNOW ALL MEN BY THESE PRESENTS that each of Thomas F. Helms, Jr. and David
I. Brunson hereby constitutes the other to be his true and lawful
attorney-in-fact and agent, with full power of substitution, to sign for such
person and in such person's name, place and stead, in any and all capacities,
any and all amendments, (including post-effective amendments) to this
Registration Statement, and to file the same with the Securities and Exchange
Commission, granting unto said attorney-in-fact and agent full power and
authority to do and perform each and every act and thing requisite to be done,
as fully to all intents and purposes as such person might or could do
personally, hereby ratifying and confirming all that said attorney-in-fact and
agent, or his substitutes, may lawfully do or cause to be done by virtue hereof.
 
     Pursuant to the requirements of the Securities Act of 1933, as amended,
this Registration Statement and the foregoing Power of Attorney has been signed
by the following persons in the capacities and on the dates indicated.
 
<TABLE>
<CAPTION>
                   SIGNATURE                                          TITLE                             DATE
                   ---------                                          -----                             ----
<S>                                              <C>                                                <C>
         /s/ Thomas F. Helms, Jr.                
- --------------------------------------------     Director and President                             July 23, 1997
             Thomas F. Helms, Jr.                (Principal Executive Officer)
 

           /s/ David I. Brunson                  
- --------------------------------------------     Director and Chief Financial Officer (Principal    July 23, 1997
               David I. Brunson                  Financial and Accounting Officer)
</TABLE>

 
                                      II-8

<PAGE>

                                   SIGNATURES
 
     Pursuant to the requirements of the Securities Act of 1933, as amended,
National Tobacco Finance Corporation has duly caused this Registration Statement
to be signed on its behalf, and as general partner on behalf of National Tobacco
Company, L.P., by the undersigned, thereunto duly authorized, in the City of New
York, State of New York.
 



Date: July 23, 1997                  NATIONAL TOBACCO FINANCE CORPORATION
 
                                     By:   /s/ Thomas F. Helms, Jr.
                                         ---------------------------------- 
                                               Thomas F. Helms, Jr.
                                                   President
 
                                     NATIONAL TOBACCO COMPANY, L.P.
 
                                     By: National Tobacco Finance Corporation,
                                           General Partner

                                     By:   /s/ Thomas F. Helms, Jr.
                                         ------------------------------
                                               Thomas F. Helms, Jr.
                                                    Director

                                     By:   /s/ David I. Brunson
                                         ------------------------------
                                               David I. Brunson
                                                  Director

 
                               POWER OF ATTORNEY
 
     KNOW ALL MEN BY THESE PRESENTS that each of Thomas F. Helms, Jr. and David
I. Brunson hereby constitutes the other to be his true and lawful
attorney-in-fact and agent, with full power of substitution, to sign for such
person and in such person's name, place and stead, in any and all capacities,
any and all amendments, (including post-effective amendments) to this
Registration Statement, and to tile the same with the Securities and Exchange
Commission, granting unto said attorney-in-fact and agent full power and
authority to do and perform each and every act and thing requisite to be done,
as fully to all intents and purposes as such person might or could do
personally, hereby ratifying and confirming all that said attorney-in-fact and
agent, or his substitutes, may lawfully do or cause to be done by virtue hereof.
 
     Pursuant to the requirements of the Securities Act of 1933, as amended,
this Registration Statement and the foregoing Power of Attorney has been signed
by the following persons in the capacities and on the dates indicated.
 

<TABLE>
<CAPTION>
                   SIGNATURE                                          TITLE                             DATE
                   ---------                                          -----                             ----
<S>                                              <C>                                                <C>
         /s/ Thomas F. Helms, Jr.
- --------------------------------------------     Director and President                             July 23, 1997
             Thomas F. Helms, Jr.
         (Principal Executive Officer)
 

          /s/  David I. Brunson                  
- --------------------------------------------     Director and Chief Financial Officer (Principal    July 23, 1997
               David I. Brunson                  Financial Officer)
</TABLE>

                                      II-9

<PAGE>
                                                     REGISTRATION NO. 333-
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                            ------------------------

 
                                    EXHIBITS
                                       TO
                                    FORM S-4
                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933
 

                            ------------------------

 
                      NORTH ATLANTIC TRADING COMPANY, INC.
                     NORTH ATLANTIC OPERATING COMPANY, INC.
                      NATIONAL TOBACCO FINANCE CORPORATION
                         NATIONAL TOBACCO COMPANY, L.P.
   (EXACT NAME OF REGISTRANTS AS SPECIFIED IN THEIR ORGANIZATIONAL DOCUMENTS)
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

<PAGE>

                                 EXHIBIT INDEX
 
<TABLE>
<CAPTION>
EXHIBIT
NUMBER                                                       DESCRIPTION
- ------              ---------------------------------------------------------------------------------------------
<S>                 <C>   
  3.1 (a)(i)   --   Restated Certificate of Incorporation of North Atlantic Trading Company, Inc., filed June 25,
                    1997.*
  3.1 (a)(ii)  --   Certificate of Amendment of Certificate of Incorporation of North Atlantic Trading Company,
                    Inc., filed June 25, 1997.*
  3.1 (a)(iii)  --  Certificate of Amendment of Certificate of Incorporation of North Atlantic Trading Company,
                    Inc., filed July 21, 1997.*
  3.1 (b)(i)   --   Certificate of Incorporation of North Atlantic Operating Company, Inc., filed June 9, 1997.*
  3.1 (b)(ii)  --   Certificate of Amendment of Certificate of Incorporation of North Atlantic Operating Company,
                    Inc., filed June 17, 1997.*
  3.1 (c)      --   Restated Certificate of Incorporation of National Tobacco Finance Corporation, filed April
                    24, 1996.*
  3.1 (d)      --   Amended and Restated Certificate of Limited Partnership of National Tobacco Company, L.P.,
                    filed May 17, 1996.*
  3.2 (a)      --   Bylaws of North Atlantic Trading Company, Inc.*
  3.2 (b)      --   Bylaws of North Atlantic Operating Company, Inc.*
  3.2 (c)      --   Bylaws of National Tobacco Finance Corporation.*
  3.2 (d)(i)   --   Third Amended and Restated Agreement of Limited Partnership of National Tobacco Company,
                    L.P., effective May 17, 1996.*
  3.2 (d)(ii)  --   Amendment No. 1 to Third Amended and Restated Agreement of Limited Partnership of National
                    Tobacco Company, L.P., effective June 25, 1997.*
  3.3 (a)      --   Certificate of Designation of 12% Senior Payment-In-Kind Preferred Stock of North Atlantic
                    Trading Company, Inc., filed June 25, 1997.*
  3.3 (b)      --   Certificate of Designation of 12% Senior Exchange Payment-In-Kind Preferred Stock of North
                    Atlantic Trading Company, Inc., filed July 22, 1997.*
  4.1          --   Indenture, dated as of June 25, 1997, among North Atlantic Trading Company, Inc., as issuer,
                    National Tobacco Company, L.P., North Atlantic Operating Company, Inc. and National Tobacco
                    Finance Corporation, as guarantors, and United States Trust Company of New York, as
                    trustee.**
  4.2          --   Form of Notes (included in Exhibit 4.1).**
  5            --   Opinion of Weil, Gotshal & Manges LLP.**
  9            --   Exchange and Stockholders' Agreement, dated as of June 25, 1997, by and between North
                    Atlantic Trading Company, Inc. and those stockholders signatory thereto.*
 10.1          --   Third Amended and Restated Purchasing and Processing Agreement, dated as of June 25, 1997,
                    between National Tobacco Company, L.P. and Lancaster Leaf Tobacco Company of Pennsylvania.*
 10.2          --   Amended and Restated Distribution and License Agreement, dated as of November 30, 1992,
                    between Bollore Technologies, S.A. and North Atlantic Trading Company, Inc., a Delaware
                    corporation and predecessor to North Atlantic Operating Company, Inc. [United States]+
 10.3          --   Amended and Restated Distribution and License Agreement, dated as of November 30, 1992,
                    between Bollore Technologies, S.A. and North Atlantic Trading Company, Inc., a Delaware
                    corporation and predecessor to North Atlantic Operating Company, Inc. [Asia]+
 10.4          --   Amended and Restated Distribution and License Agreement, dated as of November 30, 1992,
                    between Bollore Technologies, S.A. and North Atlantic Trading Company, Inc., a Delaware
                    corporation and predecessor to North Atlantic Operating Company, Inc. [Canada]+
</TABLE>

<PAGE>

<TABLE>
<CAPTION>
EXHIBIT
NUMBER                                                       DESCRIPTION
- ------              ---------------------------------------------------------------------------------------------
<S>                 <C>   
 10.5          --   Restated Amendment, dated as of June 25, 1997, between Bollore Technologies, S.A. and North
                    Atlantic Operating Company, Inc.+
 10.6          --   Registration Rights Agreement, dated as of June 25, 1997, by and among North Atlantic Trading
                    Company, Inc. and the subsidiary guarantors named therein and NatWest Capital Markets Limited
                    and CIBC Wood Gundy Securities Corp., as initial purchase.**
 10.7          --   Preferred Stock Registration Rights Agreement, dated as of June 25, 1997, among North
                    Atlantic Trading Company, Inc. and NatWest Capital Markets Limited, as initial purchaser.**
 10.8          --   Common Stock Registration Rights and Stockholders' Agreement, dated as of June 25, 1997,
                    among North Atlantic Trading Company, Inc. and NatWest Capital Markets Limited, as initial
                    purchaser.**
 10.9          --   Purchase Agreement, dated as of June 18, 1997, among North Atlantic Trading Company, Inc. and
                    certain of its subsidiaries, as guarantors, and NatWest Capital Markets Limited and CIBC Wood
                    Gundy Securities Corp., as initial purchasers.**
 10.10         --   Purchase Agreement, dated as of June 18, 1997, between North Atlantic Trading Company, Inc.
                    and NatWest Capital Markets Limited, as initial purchaser.**
 10.11         --   Unit Agreement, dated as of June 25, 1997, between North Atlantic Trading Company, Inc. and
                    United States Trust Company of New York.**
 10.12         --   Warrant Agreement, dated as of June 25, 1997, between North Atlantic Trading Company, Inc.
                    and United States Trust Company of New York, as warrant agent.**
 10.13         --   Stock Purchase Agreement, dated as of March 17, 1997, between NATC Holding Company, Ltd. and
                    NTC Holding, LLC.*
 10.14         --   Assignment and Assumption, dated as of June 25, 1997, between NTC Holding, LLC and North
                    Atlantic Trading Company, Inc.*
 10.15         --   Assignment and Assumption of Stock Purchase Agreement, dated as of June 25, 1997, between
                    North Atlantic Trading Company, Inc. and North Atlantic Operating Company, Inc.*
 10.16         --   1997 Share Incentive Plan of North Atlantic Trading Company, Inc.*
 10.17         --   Employment Agreement, dated May 17, 1996, between North Atlantic Trading Company, Inc. and
                    Thomas F. Helms, Jr.*
 10.18(a)      --   Employment Agreement, dated April 14, between North Atlantic Trading Company, Inc. and David
                    I. Brunson.*
 10.18(b)      --   Employment Agreement, dated April 23, 1997, between North Atlantic Trading Company, Inc. and
                    David I. Brunson.*
 10.19         --   Employment Agreement, dated January 1, 1997, between North Atlantic Trading Company, Inc. and
                    Jay Martin.*
 10.20         --   Consulting Agreement, dated as of June 25, 1997, between North Atlantic Trading Company, Inc.
                    and Jack Africk.*
 10.21         --   Credit Agreement, dated as of June 25, 1997, among North Atlantic Trading Company, Inc., the
                    various lending institution referenced therein, Gleacher NatWest, Inc., as arranging agent,
                    and National Westminster Bank plc, as agent.*
 10.22         --   Subsidiary Guaranty, dated as of June 25, 1997, made by North Atlantic Operating Company,
                    Inc., National Tobacco Finance Corporation and National Tobacco Company, L.P. in favor of
                    National Westminster Bank plc, as administrative agent for certain lending institutions.*
</TABLE>

<PAGE>

<TABLE>
<CAPTION>
EXHIBIT
NUMBER                                                       DESCRIPTION
- ------              ---------------------------------------------------------------------------------------------
<S>                 <C>   
 10.23         --   Security Agreement, dated as of June 25, 1997, among North Atlantic Trading Company, Inc.,
                    North Atlantic Operating Company, Inc., National Tobacco Finance Corporation, National
                    Tobacco Company, L.P., and National Westminster Bank plc, as collateral agent for certain
                    secured creditors.
 10.24         --   Pledge Agreement, dated as of June 25, 1997, made by North Atlantic Trading Company, Inc.,
                    North Atlantic Operating Company, Inc., National Tobacco Finance Corporation and National
                    Tobacco Company, L.P., in favor of National Westminster Bank plc, as collateral agent for
                    certain secured creditors.*
 12            --   Ratio of Earnings to Fixed Charges.*
 15   (a)      --   Letter re Unaudited Interim Financial Information.*
 15   (b)      --   Letter re Unaudited Interim Financial Information.*
 21            --   Subsidiaries of Registrants.*
 23.1 (a)      --   Consent of Coopers & Lybrand L.L.P.*
 23.1 (b)      --   Consent of Coopers & Lybrand L.L.P.*
 23.2          --   Consent of Weil, Gotshal & Manges LLP (included in Exhibit 5).**
 24            --   Power of Attorney (included on signature pages).*
 25            --   Statement of Eligibility on Form T-1 of United States Trust Company of New York.*
 27.1          --   Financial Data Schedule.*
 27.2          --   Financial Data Schedule.*
 99.1          --   Form of Letter of Transmittal (New Preferred Stock).*
 99.2          --   Form of Letter of Transmittal (New Notes).*
 99.3          --   Form of Notice of Guaranteed Delivery (New Preferred Stock).*
 99.4          --   Form of Notice of Guaranteed Delivery (New Notes).*
</TABLE>
 
- ------------------
  * Filed herewith.
 ** To be filed by amendment.
  + Filed herewith. Portions of this agreement have been omitted pursuant to
Rule 406 under the Securities Act of 1933, as amended, and have been filed
confidentially with the Securities and Exchange Commission.



<PAGE>

                                    RESTATED

                          CERTIFICATE OF INCORPORATION

                                       OF

                NORTH ATLANTIC TRADING ACQUISITION COMPANY, INC.

                               ------------------

                  The present name of the corporation is North Atlantic Trading
Acquisition Company, Inc. (the "Corporation"). The original Certificate of
Incorporation of the Corporation (the "Original Certificate of Incorporation")
was filed with the Secretary of State of the State of Delaware on May 19, 1997.
The Corporation has not received any payment for its stock. This Restated
Certificate of Incorporation of the Corporation (the "Certificate of
Incorporation"), which both amends and restates the provisions of the Original
Certificate of Incorporation, was duly adopted by the Board of the Corporation
in accordance with the provisions of Sections 241 and 245 of the General
Corporation Law of the State of Delaware (as from time to time in effect, the
"GCL").

                                   ARTICLE 1.
                                      NAME

                  The name of the corporation is North Atlantic Trading
Acquisition Company, Inc. (the "Corporation").

                                   ARTICLE 2.
                               REGISTERED OFFICE

                  The address of the registered office of the Corporation in
the State of Delaware is 1209 Orange Street, City of Wilmington, County of New
Castle, State of Delaware 19801. The name of the registered agent of the
Corporation in the State of Delaware at such address is The Corporation Trust
Company.

<PAGE>

                                   ARTICLE 3.
                                    PURPOSES

                  The purpose of the Corporation is to engage in any lawful act
or activity for which corporations may be organized under the General
Corporation Law of Delaware.

                                   ARTICLE 4.
                                 CAPITAL STOCK

                  4.1 Total Authorization. The Corporation shall have authority
to issue Thirteen Million Five Hundred Thousand (13,500,000) shares of capital
stock which shall be divided into classes of voting common stock, non-voting

common stock and preferred stock as follows:

                  (a) Seven Hundred Fifty Thousand (750,000) shares of voting
common stock, par value $.01 per share ("Voting Common Stock").

                  (b) Seven Hundred Fifty Thousand (750,000) shares of
non-voting common stock, par value $.01 per share ("Non-Voting Common Stock";
and together with the Voting Common Stock, the "Common Stock").

                  (c) Twelve Million (12,000,000) shares of preferred stock,
par value $.01 per share ("Preferred Stock").

                  4.2 General Provisions. Except as otherwise required by law,
and except as provided in this Article 4 as to (i) the voting powers and (ii)
certain rights of conversion and the qualifications or restrictions thereof,
all shares of each class of Common Stock shall be of equal rank and shall be
identical in all respects. Except as otherwise provided by law, the shares of
stock of the Corporation, regardless of class, may be issued by the Corporation
from time to time in such amounts, for such consideration and for such
corporate purposes as the Board of Directors may from time to time determine.

                  4.3 Voting Powers.

                  4.3.1 General. Subject to the provisions of applicable law or
of the By-laws with respect to the closing of the transfer books or the fixing
of a record date for the determination of stockholders entitled to vote, and
except as otherwise provided by law or by the resolution or resolutions
providing for the issue of any

                                       2

<PAGE>

series of Preferred Stock, the holders of outstanding shares of Voting Common
Stock shall exclusively possess the voting power for the election of directors
and for all other purposes, each holder of record of shares of Voting Common
Stock being entitled to one vote for each share of Voting Common Stock standing
in his name on the books of the Corporation.

                  4.3.2 Non-Voting Common Stock. The holders of Non-Voting
Common Stock shall not have or be entitled to any voting rights or powers,
either general or special, except as required by law.

                  4.3.3 Increase in Common Stock. The authorized number of
shares of any class of Common Stock may be increased or decreased (but not
below the number of shares then outstanding) upon the affirmative vote of the
holders of a majority in voting power of the outstanding Voting Common Stock
entitled to vote (irrespective of the provisions of Section 242(b)(2) of the
GCL (or any successor provision thereto)) without the necessity for any
separate class vote thereon by the holders of any class of Common Stock.

                  4.3.4 Optional Conversion. Subject to and upon compliance
with the provisions of the second paragraph of this Section 4.3.4, shares of
Common Stock may be converted as follows: (i) upon sixty-one (61) days' prior

written notice to the Corporation, any holder of shares of Non-Voting Common
Stock may convert all or any portion of such shares into an equal number of
shares of Voting Common Stock and (ii) upon ten (10) days' prior written notice
to the Corporation, any holder of shares of Voting Common Stock may convert all
or any portion of such shares into an equal number of shares of Non-Voting
Common Stock (each such conversion pursuant to clause (i) or (ii) above being
referred to as, an "Optional Conversion).

                  Each Optional Conversion shall be effected by the surrender
of the certificate or certificates representing the shares to be converted
("Surrendered Shares") at the principal office of the Corporation (or such
other office or agency of the Corporation as the Corporation may designate by
written notice to the holders of Surrendered Shares) at any time during its
usual business hours, together with written notice by the holder of such
Surrendered Shares, stating that such holder desires to convert the Surrendered
Shares, and specifying a stated number of the shares represented by such
certificate or certificates as described in clause (i) or (ii) of the preceding
paragraph of this Section 4.3.4 that such holder desires to convert (for
purposes of this Section 4.3.4, such Surrendered Shares being converted are
referred to as, the "Issued Shares"). Such notice shall also state the name or
names (with addresses) and denominations in which the certificate or
certificates for Issued Shares are to be issued and shall include instructions
for the delivery thereof. Promptly after

                                       3

<PAGE>

such surrender, receipt of such written notice and the expiration of the
applicable notice period under clause (i) or (ii) of the preceding paragraph of
this Section, the Corporation will issue and deliver in accordance with the
surrendering holder's instructions the certificate or certificates evidencing
the Issued Shares issuable upon such conversion, and the Corporation will
deliver to the converting holder a certificate (which shall contain such
legends as were set forth on the surrendered certificate or certificates)
representing any shares which were represented by the certificate or
certificates that were delivered to the Corporation in connection with such
conversion, but which were not converted. Such conversion, to the extent
permitted by law, shall be deemed to have been effected as of the close of
business on the date on which such certificate or certificates shall have been
surrendered and such notice shall have been received by the Corporation, and at
such time the rights of the holder of the Surrendered Shares as such holder
shall cease and the person or persons in whose name or names the certificate or
certificates for the Surrendered Shares are to be issued upon such conversion
shall be deemed to have become the holder or holders of record of the
Surrendered Shares. Upon issuance of shares in accordance with this Section
4.3.4, such Surrendered Shares shall be duly authorized, validly issued, fully
paid and non-assessable.

                  4.3.5 Reservation of Shares. The Corporation shall at all
times reserve and keep available out of its authorized but unissued shares of
Voting Common Stock and Non-Voting Common Stock, solely for the purpose of
issuance upon the conversion or re-conversion of shares of Voting Common Stock
and NonVoting Common Stock, such number of shares of such class as are then

issuable upon the conversion of all outstanding shares of Voting Common Stock
and Non-Voting Common Stock.

                  4.3.6 Stock Splits; Adjustments. If the Corporation shall in
any manner subdivide (by stock split, stock dividend or otherwise) or combine
(by reverse stock split or otherwise) the outstanding shares of any class of
Common Stock, then the outstanding shares of all other classes of Common Stock
shall be subdivided or combined, as the case may be, to the same extent, share
and share alike, and effective provision shall be made for the protection of
the conversion rights hereunder.

                  In case of any reorganization, reclassification or change of
shares of any class of Common Stock (other than a change in par value or from
par to no par value as a result of a subdivision or combination), or in case of
any consolidation of the Corporation with one or more corporations or a merger
of the Corporation with another corporation (other than a consolidation or
merger in which the Corporation is the resulting or surviving corporation and
which does not result in any reclassification or change of outstanding shares
of any class of Common Stock), each holder of any

                                       4

<PAGE>

shares of any class of Common Stock shall have the right at any time
thereafter, to convert such shares into the kind and amount of shares of stock
and other securities and properties (including cash) receivable upon such
reorganization, reclassification, change, consolidation or merger by a holder
of the number of shares of any class of Common Stock, as the case may be, which
might otherwise have been converted immediately prior to such reorganization,
reclassification, change consolidation or merger.

                  4.3.7 No Charge. The issuance of a certificate for shares of
any class of Common Stock upon conversion of shares of any other class of
Common Stock shall be made without charge to the holders of such shares for any
issuance tax in respect thereof or other cost incurred by the Corporation in
connection with such conversion and the related issuance of shares of Common
Stock; provided, however, that the Corporation shall not be required to pay any
tax which may be payable in respect of any transfer involved in the issuance
and delivery to the holder of the Common Stock converted.

                  4.4 Preferred Stock. Shares of Preferred Stock may be issued
from time to time in one or more series of any number of shares as may be
determined from time to time by the Board of Directors, provided that the
aggregate number of shares issued and not cancelled of any and all such series
shall not exceed the total number of shares of Preferred Stock authorized by
this Certificate of Incorporation.

                  Each series of Preferred Stock shall be distinctly
designated. Except in respect of the particulars fixed for series by the Board
of Directors as permitted hereby, all shares shall be alike in every
particular, except that shares of any one series issued at different times may
differ as to the dates from which dividends thereon shall be cumulative. The
voting powers, if any, of each such series and the preferences and relative,

participating, optional and other special rights of each such series and the
qualifications, limitations and restrictions thereof, if any, may differ from
those of any and all other series at any time outstanding; and the Board of
Directors is hereby expressly granted authority to fix, in the resolution or
resolutions providing for the issue of a particular series of Preferred Stock,
the voting powers, if any, of each such series and the designations,
preferences and relative, participating, optional and other special rights of
each such series and the qualifications, limitations and restrictions thereof
to the full extent now or hereafter permitted by this Certificate of
Incorporation and the laws of the State of Delaware.

                                       5

<PAGE>

                                   ARTICLE 5.
                                INDEMNIFICATION

                  5.1 Director's Liability. A director of the Corporation shall
not be personally liable either to the Corporation or to any stockholder for
monetary damages for breach of fiduciary duty as a director, except (i) for any
breach of the director's duty of loyalty to the Corporation or its
stockholders, or (ii) for acts or omissions which are not in good faith or
which involve intentional misconduct or knowing violation of the law, or (iii)
for any matter in respect of which such director shall be liable under Section
174 of Title 8 of the General Corporation Law of the State of Delaware or any
amendment thereto or successor provision thereto, or (iv) for any transaction
from which the director shall have derived an improper personal benefit.
Neither amendment nor repeal of this Section 5.1 nor the adoption of any
provision of the Certificate of Incorporation inconsistent with this Section
5.1 shall eliminate or reduce the effect of this Section 5.1 in respect of any
matter occurring, or any cause of action, suit or claim that, but for this
Section 5.1, would accrue or arise, prior to such amendment, repeal or adoption
of an inconsistent provision.

                  5.2 Corporation's Power to Indemnify. The Corporation shall
have the power to indemnify any person who was or is a party or is threatened
to be made a party to, or testifies in, any threatened, pending or completed
action, suit or proceeding, whether civil, criminal, administrative or
investigative in nature, by reason of the fact that such person is or was a
director, officer, employee or agent of the Corporation, or is or was serving
at the request of the Corporation as a director, officer, employee or agent of
another corporation, partnership, joint venture, employee benefit plan, trust
or other enterprise, against expenses (including attorneys' fees), judgments,
fines and amounts paid in settlement actually and reasonably incurred by such
person in connection with such action, suit or proceeding to the full extent
permitted by law, and the Corporation may adopt By-laws or enter into
agreements with any such person for the purpose of providing for such
indemnification.

                  IN WITNESS WHEREOF, the undersigned has duly executed this
Restated Certificate of Incorporation on this 25th day of June, 1997 and
affirms, under the penalties of perjuries, that the statements herein are true
and correct.


                                       By:  _________________________________
                                            Thomas F. Helms, Jr.
                                            President of North Atlantic
                                            Trading Acquisition Company, Inc.

                                       6



<PAGE>


                           CERTIFICATE OF AMENDMENT

                                    TO THE

                         CERTIFICATE OF INCORPORATION

                                      OF

               NORTH ATLANTIC TRADING ACQUISITION COMPANY, INC.


     THE UNDERSIGNED, being President of North Atlantic Trading Acquisition
Company, Inc. (the "Corporation"), hereby certifies that:

     FIRST: The name of the Corporation is North Atlantic Trading Acquisition
Company, Inc.

     SECOND: The Certificate of Incorporation of the Corporation was filed with
the Secretary of State of the State of Delaware on May[nb]19, 1997.

     THIRD: Article First of said Certificate of Incorporation is hereby deleted
in its entirety and replaced with the following:

     "FIRST: The name of the Corporation is North Atlantic Trading Company, Inc.
     (the "Corporation")."

     FOURTH: The foregoing amendment herein certified has been duly adopted in
accordance with the provisions of Section 241 of the General Corporation Law
of the State of Delaware.

     IN WITNESS WHEREOF, Thomas F. Helms, Jr., President, has duly executed this
Certificate of Amendment this 25th day of June, 1997 and affirms, under the
penalties of perjury, that the statements herein are true.


                                        _________________________
                                        Thomas F. Helms, Jr.
                                        President






                            CERTIFICATE OF AMENDMENT

                                     TO THE

                          CERTIFICATE OF INCORPORATION

                                       OF

                      NORTH ATLANTIC TRADING COMPANY, INC.

    This Certificate of Amendment to the Certificate of Incorporation of North
Atlantic Trading Company, Inc. (the "Corporation") was duly adopted by the Board
of Directors and by written consent of a majority of stockholders of the
Corporation in accordance with the provisions of Sections 242 and 228 of the
General Corporation Law of the State of Delaware.

    THE UNDERSIGNED, being President of the Corporation, hereby certifies that:

    FIRST:  The name of the Corporation is North Atlantic Trading Company, Inc.

    SECOND: The Certificate of Incorporation of the Corporation was filed with 
the Secretary of State of the State of Delaware on May 19, 1997.

    THIRD:  Section 4.1 of said Certificate of Incorporation is hereby deleted 
in its entirety and replaced with the following:

    "4.1 Total Authorization. The Corporation shall have authority to issue
Nineteen Million Five Hundred Thousand (19,500,000) shares of capital stock
which shall be divided into classes of voting common stock, non-voting common
stock and preferred stock as follows:

    (a)  Seven Hundred Fifty Thousand (750,000) shares of voting common stock, 
par value $.O1 per share ("Voting Common Stock").

    (b)  Seven Hundred Fifty Thousand (750,000) shares of non-voting common 
stock, par value $.0l per share ("Non-Voting Common Stock"; and together with
the Voting Common Stock, the "Common Stock").

    (c)  Twelve Million (12,000,000) shares of preferred stock, par value $.01 
per share ("Non-Exchange Preferred Stock").
                                           
<PAGE>





    (d)  Six Million (6,000,000) shares of preferred stock, par value $.01 per 
share ("Exchange Preferred Stock"; and together with Non-Exchange Preferred
Stock, the "Preferred Stock").

    FOURTH: The foregoing amendment herein certified has been duly adopted by 

written consent in accordance with the provisions of Sections 228 and 242 of the
General Corporation Law of the State of Delaware.

    IN WITNESS WHEREOF, Thomas F. Helms, Jr., President, has duly executed this
Certificate of Amendment this 14th day of July, 1997 and affirms, under the
penalties of perjury, that the statements herein are true and correct.



                                        
                                        -------------------------
                                        Thomas F. Helms, Jr.
                                        President

                                      2



<PAGE>



                         CERTIFICATE OF INCORPORATION

                                      OF

                                North Atlantic
                      Finance Acquisition Company, Inc.

                  THE UNDERSIGNED, being a natural person for the purpose of
organizing a corporation under the General Corporation Law of the State of
Delaware, hereby certifies that:

                  FIRST:  The name of the Corporation is North Atlantic Finance
Acquisition Company, Inc. (the "Corporation").

                  SECOND: The address of the registered office of the
Corporation in the State of Delaware is 1013 Centre Road, City of Wilmington,
County of New Castle, State of Delaware. The name of the registered agent of the
Corporation in the State of Delaware at such address is The Corporation Service
Company.

                  THIRD: The purpose of the Corporation is to engage in any
lawful act or activity for which corporations may be organized under the General
Corporation Law of the State of Delaware, as from time to time amended.

                  FOURTH: The total number of shares of capital stock which the
Corporation shall have authority to issue is 100, all of which shares shall be
Common Stock having a par value of $0.01.

                  FIFTH:  The name and mailing address of the incorporator are
Dov Goldman, c/o Weil, Gotshal & Manges, 767 Fifth Avenue, New York, New York
10153.

                  SIXTH: In furtherance and not in limitation of the powers
conferred by law, subject to any limitations contained elsewhere in these
articles of incorporation, by-laws of the Corporation may be adopted, amended or
repealed by a majority of the board of directors of the Corporation, but any
by-laws adopted by the board of directors may be amended or repealed by the
stockholders entitled to vote thereon. Election of directors need not be by
written ballot.

                                                   1


<PAGE>


                  SEVENTH: (a) A director of the Corporation shall not be
personally liable either to the Corporation or to any stockholder for monetary
damages for breach of fiduciary duty as a director, except (i) for any breach of
the director's duty of loyalty to the Corporation or its stockholders, or (ii)

for acts or omissions which are not in good faith or which involve intentional
misconduct or knowing violation of the law, or (iii) for any matter in respect
of which such director shall be liable under Section 174 of Title 8 of the
General Corporation Law of the State of Delaware or any amendment thereto or
successor provision thereto, or (iv) for any transaction from which the director
shall have derived an improper personal benefit. Neither amendment nor repeal of
this paragraph (a) nor the adoption of any provision of the Certificate of
Incorporation inconsistent with this paragraph (a) shall eliminate or reduce the
effect of this paragraph (a) in respect of any matter occurring, or any cause of
action, suit or claim that, but for this paragraph (a) of this Article, would
accrue or arise, prior to such amendment, repeal or adoption of an inconsistent
provision.

                  (b) The Corporation shall have the power to indemnify any
person who was or is a party or is threatened to be made a party to, or
testifies in, any threatened, pending or completed action, suit or proceeding,
whether civil, criminal, administrative or investigative in nature, by reason of
the fact that such person is or was a director, officer, employee or agent of
the Corporation, or is or was serving at the request of the Corporation as a
director, officer, employee or agent of another corporation, partnership, joint
venture, employee benefit plan, trust or other enterprise, against expenses
(including attorneys' fees), judgments, fines and amounts paid in settlement
actually and reasonably incurred by such person in connection with such action,
suit or proceeding to the full extent permitted by law, and the Corporation may
adopt By-laws or enter into agreements with any such person for the purpose of
providing for such indemnification.

                  IN WITNESS WHEREOF, the undersigned has duly executed this
Certificate of Incorporation on this 9th day of June, 1997.

                                                        -----------------
                                                        Dov Goldman
                                                        Sole Incorporator


                                   2



<PAGE>

STATE OF DELAWARE
SECRETARY OF STATE
DIVISION OF CORPORATIONS
FILED 04:00 PM 06/17/1997
 971199971 - 2760360

                            CERTIFICATE OF AMENDMENT
                                     TO THE
                          CERTIFICATE OF INCORPORATION
                                       OF
                NORTH ATLANTIC FINANCE ACQUISITION COMPANY, INC.

     THE UNDERSIGNED, being the sole incorporator of North Atlantic Finance
Acquisition Company, Inc. (the "Corporation"), hereby certifies that:

     FIRST: The name of the Corporation is North Atlantic Finance Acquisition
Company, Inc.

     SECOND: The Certificate of Incorporation of the Corporation was filed with
the Secretary of State of the State of Delaware on June 9, 1997.

     THIRD: Article First of said Certificate of Incorporation is hereby deleted
in its entirety and replaced with the following:

     "FIRST: The name of the Corporation is North Atlantic Operating Company,
     Inc. (the "Corporation")."

     FOURTH: The Corporation has not received any payment for any of its stock
and the foregoing amendment herein certified has been duly adopted in accordance
with the provisions of Section 241 of the General Corporation Law of the State
of Delaware.

     IN WITNESS WHEREOF, the undersigned has duly executed this Certificate of
Amendment this 17th day of June, 1997 and does hereby affirm, under the
penalties of perjury, that the statements contained herein have been examined by
him and are true and correct.



                                                  ------------------------
                                                  Dov Goldman
                                                  Sole Incorporator



                         SECOND AMENDED AND RESTATED
                         CERTIFICATE OF INCORPORATION
                                      OF
                     NATIONAL TOBACCO FINANCE CORPORATION

         National Tobacco Finance Corporation, a corporation organized and
existing under the laws of the State of Delaware, hereby certifies as follows:

         1. The name of the corporation is National Tobacco Finance Corporation.
National Tobacco Finance Corporation was originally incorporated under the same
name, and the original Certificate of Incorporation of the corporation was filed
with the Secretary of State of the State of Delaware on October 25, 1995, and
the Amended and Restated Certificate of Incorporation was filed with the
Secretary of State of the State of Delaware on November 3, 1995.

         2. Pursuant to Sections 242 and 245 of the General Corporation Law of
the State of Delaware, this Amended and Restated Certificate of Incorporation
restates and amends the provisions of the Certificate of Incorporation of this
corporation.

         3. The text of the Certificate of Incorporation is hereby restated and 
amended to read in its entirety as follows:

                                    ARTICLE I

                                      Name

         The name of the corporation is National Tobacco Finance Corporation
(the "Corporation").

                                   ARTICLE II

                     Registered Office and Registered Agent

         The address of the registered office of the Corporation in the State of
Delaware is Corporation Trust Center, 1209 Orange Street, Wilmington, New Castle
County, Delaware 19801. The name of the registered agent of the Corporation at
such address is The Corporation Trust Company.

                                   ARTICLE III

                                Corporate Purpose

         The nature of the business or purposes to be conducted or promoted by
the Corporation is to engage in any lawful act or activity for which
corporations may be organized under the General Corporation Law of Delaware.

                                        1




<PAGE>










                                   ARTICLE IV

                                  Capital Stock

         The total number of shares of all classes of stock that the Corporation
shall have authority to issue is 100 shares, all of which shall be shares of
Common Stock, par value $.01 per share.

                                    ARTICLE V

                                    Directors

         1. The number of directors of the corporation may be fixed by the
by-laws. The number of directors constituting the initial Board of Directors
shall be one (1), and the name and address of the person who is to serves as the
sole director until the first meeting of the shareholders, or until his
successor is elected and qualified is:

                           Name                                Address

                  Thomas F. Helms, Jr.                444 Park Avenue South
                                                      New York, NY 10016

         2. Elections of directors of the Corporation need not be by 
written ballot, except and to the extent provided in the By-laws of the
Corporation.

         3. To the fullest extent permitted by the General Corporation Law as it
now exists and as it may hereafter be amended, no director of the Corporation
shall be personally liable to the Corporation or its stockholders for monetary
damages for breach of fiduciary duty as a director.

                                   ARTICLE VI

                                     By-laws

         The directors of the Corporation shall have the power to adopt, amend
or repeal by-laws.

                                   ARTICLE VII

                                    Amendment

         The Corporation reserves the right to amend, alter, change or repeal
any provision of this Certificate of Incorporation, in the manner now or
hereafter prescribed by law, and all rights conferred on stockholders in this

Certificate of Incorporation are subject to this reservation.

                                        2




<PAGE>








                                  ARTICLE VIII

                                  Incorporator

         The name and mailing address of the sole incorporator is as follows:

                  Name                      Mailing Address
                  ----                      ---------------

              Jeffrey S. Hay                NationsBank Corporate Center
                                            100 North Tryon St.
                                            Suite 2900
                                            Charlotte, NC  28202-4011

         IN WITNESS WHEREOF, this Amended and Restated Certificate of
Incorporation has been signed under the seal of the corporation this ____ day of
April, 1996.

                                   NATIONAL TOBACCO FINANCE CORPORATION

                                   By:
                                      --------------------------------------
                                       Thomas F. Helms, Jr., President

ATTEST:

                                        3



<PAGE>

                              AMENDED AND RESTATED
                       CERTIFICATE OF LIMITED PARTNERSHIP
                                       OF
                         NATIONAL TOBACCO COMPANY, L.P.

         THIS Amended and Restated Certificate of Limited Partnership of
National Tobacco Company, L.P. ("Partnership"), dated as of May 17, 1996, has
been duly executed and is being filed by the undersigned in accordance with the
provisions of 6 Del. C. ss.17-210, to amend and restate the original
Certificate of Limited Partnership of the Partnership, which was filed on
January 17, 1988, with the Secretary of State of the State (the "Certificate"),
to form a limited partnership under the Delaware Revised Uniform Limited
Partnership Act (6 Del. C. ss.17-101, et seq.).

         The Certificate is hereby amended and restated in its entirety to read
as follows:

         1. Name. The name of the limited partnership formed and continued
hereby is National Tobacco Company, L.P.

         2. Registered Office. The address of the registered office of the
Partnership in the State of Delaware is c/o The Corporation Trust Company,
Corporation Trust Center, 1209 Orange Street, Wilmington, New Castle County,
Delaware 19801.

         3. Registered Agent. The name and address of the registered agent for
service of process on the Partnership in the State of Delaware is The
Corporation Trust Company, Corporation Trust Center, 1209 Orange Street,
Wilmington, New Castle County, Delaware 19801.

         4. General Partner. The name and the business address of the sole
general partner of the Partnership is: National Tobacco Finance Corporation,
444 Park Avenue South, New York, New York 10016.

<PAGE>

         IN WITNESS WHEREOF, the undersigned has executed this Amended and
Restated Certificate of Limited Partnership.

                                             NATIONAL TOBACCO FINANCE
                                               CORPORATION

                                             By:
                                                 ------------------------------
                                                 Thomas F. Helms, Jr.
                                                 President/Authorized Person

                                     - 2 -



<PAGE>


                                   BY-LAWS

                                      OF

                            NORTH ATLANTIC TRADING
                            
                          ACQUISITION COMPANY, INC.

             (to be renamed North Atlantic Trading Company, Inc.)
             
                           (a Delaware corporation)

                           
                                  ARTICLE I

                                 Stockholders

                  SECTION 1. Annual Meetings. The annual meeting of stockholders
for the election of directors and for the transaction of such other business as
may properly come before the meeting shall be held each year at such date and
time, within or without the State of Delaware, as the Board of Directors shall
determine.

                  SECTION 2. Special Meetings. Special meetings of stockholders
for the transaction of such business as may properly come before the meeting may
be called by order of the Board of Directors or by stockholders holding together
at least a majority of all the shares of the Corporation entitled to vote at the
meeting, and shall be held at such date and time, within or without the State of
Delaware, as may be specified by such order. Whenever the directors shall fail
to fix such place, the meeting shall be held at the principal executive office
of the Corporation.

                  SECTION 3. Notice of Meetings. Written notice of all meetings
of the stockholders shall be mailed or delivered to each stockholder not less
than 10 nor more than 60 days prior to the meeting. Notice of any special
meeting shall state in general terms the purpose or purposes for which the
meeting is to be held.

                  SECTION 4.  Stockholder Lists.  The officer who has charge 
of the stock ledger of the Corporation shall prepare and make, at least 10 days
before every meeting of stockholders, a complete list of the stockholders
entitled to vote at the meeting, arranged in alphabetical order, and showing 
the address of each stockholder and the number of 


<PAGE>

shares registered in the name of each stockholder. Such list shall be open to
the examination of any stockholder, for any purpose germane to the meeting,
either at a place within the city where the meeting is to be held, which place
shall be specified in the notice of the meeting, or, if not so specified, at the

place where the meeting is to be held. The list shall also be produced and kept
at the time and place of the meeting during the whole time thereof, and may be
inspected by any stockholder who is present.

                  The stock ledger shall be the only evidence as to who are the
stockholders entitled to examine the stock ledger, the list required by this
section or the books of the Corporation, or to vote in person or by proxy at any
meeting of stockholders.

                  SECTION 5. Quorum. Except as otherwise provided by law or the
Corporation's Certificate of Incorporation, a quorum for the transaction of
business at any meeting of stockholders shall consist of the holders of record
of a majority of the issued and outstanding shares of the capital stock of the
Corporation entitled to vote at the meeting, present in person or by proxy. At
all meetings of the stockholders at which a quorum is present, all matters,
except as otherwise provided by law or the Certificate of Incorporation, shall
be decided by the vote of the holders of a majority of the shares entitled to
vote thereat present in person or by proxy. If there be no such quorum, the
holders of a majority of such shares so present or represented may adjourn the
meeting from time to time, without further notice, until a quorum shall have
been obtained. When a quorum is once present it is not broken by the subsequent
withdrawal of any stockholder.

                  SECTION 6. Organization. Meetings of stockholders shall be
presided over by the Chairman, if any, or if none or in the Chairman's absence
the Vice-Chairman, if any, or if none or in the Vice-Chairman's absence the
President, if any, or if none or in the President's absence a Vice-President,
or, if none of the foregoing is present, by a chairman to be chosen by the
stockholders entitled to vote who are present in person or by proxy at the
meeting. The Secretary of the Corporation, or in the Secretary's absence an
Assistant Secretary, shall act as secretary of every meeting, but if neither the
Secretary nor an Assistant Secretary is present, the presiding officer of the
meeting shall appoint any person present to act as secretary of the
meeting.

                                      2


<PAGE>


                  SECTION 7. Voting; Proxies; Required Vote. (a) At each meeting
of stockholders, every stockholder shall be entitled to vote in person or by
proxy appointed by instrument in writing, subscribed by such stockholder or by
such stockholder's duly authorized attorney-in-fact (but no such proxy shall be
voted or acted upon after three years from its date, unless the proxy provides
for a longer period), and, unless the Certificate of Incorporation provides
otherwise, shall have one vote for each share of stock entitled to vote
registered in the name of such stockholder on the books of the Corporation on
the applicable record date fixed pursuant to these By-laws. At all elections of
directors the voting may but need not be by ballot and a plurality of the votes
cast there shall elect. Except as otherwise required by law or the Certificate
of Incorporation, any other action shall be authorized by a majority of the
votes cast.


                  (b) Any action required or permitted to be taken at any
meeting of stockholders may, except as otherwise required by law or the
Certificate of Incorporation, be taken without a meeting, without prior notice
and without a vote, if a consent in writing, setting forth the action so taken,
shall be signed by the holders of record of the issued and outstanding capital
stock of the Corporation having a majority of votes that would be necessary to
authorize or take such action at a meeting at which all shares entitled to vote
thereon were present and voted, and the writing or writings are filed with the
permanent records of the Corporation. Prompt notice of the taking of corporate
action without a meeting by less than unanimous written consent shall be given
to those stockholders who have not consented in writing.

                  SECTION 8. Inspectors. The Board of Directors, in advance of
any meeting, may, but need not, appoint one or more inspectors of election to
act at the meeting or any adjournment thereof. If an inspector or inspectors are
not so appointed, the person presiding at the meeting may, but need not, appoint
one or more inspectors. In case any person who may be appointed as an inspector
fails to appear or act, the vacancy may be filled by appointment made by the
directors in advance of the meeting or at the meeting by the person presiding
thereat. Each inspector, if any, before entering upon the discharge of his or
her duties, shall take and sign an oath faithfully to execute the duties of 
inspector at such meeting with strict impartiality and according to the best of
his ability. The inspectors, if any, shall determine the number of shares of
stock 

                                      3


<PAGE>

outstanding and the voting power of each, the shares of stock represented at the
meeting, the existence of a quorum, and the validity and effect of proxies, and
shall receive votes, ballots or consents, hear and determine all challenges and
questions arising in connection with the right to vote, count and tabulate all
votes, ballots or consents, determine the result, and do such acts as are proper
to conduct the election or vote with fairness to all stockholders. On request of
the person presiding at the meeting, the inspector or inspectors, if any, shall
make a report in writing of any challenge, question or matter determined by such
inspector or inspectors and execute a certificate of any fact found by such
inspector or inspectors.

                                  ARTICLE II

                              Board of Directors

                  SECTION 1.  General Powers.  The business, property and 
affairs of the Corporation shall be managed by, or under the direction of, the
Board of Directors.

                  SECTION 2.  Qualification; Number; Term; Remuneration. (a) 
Each director shall be at least 18 years of age. A director need not be a
stockholder, a citizen of the United States, or a resident of the State of
Delaware. The number of directors constituting the entire Board shall be 2, or

such larger number as may be fixed from time to time by action of the
stockholders or Board of Directors, one of whom may be selected by the Board of
Directors to be its Chairman. The use of the phrase "entire Board" herein refers
to the total number of directors which the Corporation would have if there were
no vacancies.

                  (b) Directors who are elected at an annual meeting of
stockholders, and directors who are elected in the interim to fill vacancies and
newly created directorships, shall hold office until the next annual meeting of
stockholders and until their successors are elected and qualified or until their
earlier resignation or removal.

                  (c) Directors may be paid their expenses, if any, of
attendance at each meeting of the Board of Directors and may be paid a fixed sum
for attendance at each meeting of the Board of Directors or a stated salary as
director. No such payment shall preclude any director from serving the
Corporation in any other capacity and receiving compensation 

                                      4

<PAGE>


therefor. Members of special or standing committees may be allowed like
compensation for attending committee meetings.

                  SECTION 3. Quorum and Manner of Voting. Except as otherwise
provided by law, a majority of the entire Board shall constitute a quorum. A
majority of the directors present, whether or not a quorum is present, may
adjourn a meeting from time to time to another time and place without notice.
The vote of the majority of the directors present at a meeting at which a quorum
is present shall be the act of the Board of Directors.

                  SECTION 4. Places of Meetings. Meetings of the Board of
Directors may be held at any place within or without the State of Delaware, as
may from time to time be fixed by resolution of the Board of Directors, or as
may be specified in the notice of meeting.

                  SECTION 5. Annual Meeting. Following the annual meeting of
stockholders, the newly elected Board of Directors shall meet for the purpose of
the election of officers and the transaction of such other business as may
properly come before the meeting. Such meeting may be held without notice
immediately after the annual meeting of stockholders at the same place at which
such stockholders' meeting is held.

                  SECTION 6. Regular Meetings. Regular meetings of the Board of
Directors shall be held at such times and places as the Board of Directors shall
from time to time by resolution determine. Notice need not be given of regular
meetings of the Board of Directors held at times and places fixed by resolution
of the Board of Directors.

                  SECTION 7.  Special Meetings.  Special meetings of the Board 
of Directors shall be held whenever called by the Chairman of the Board,
President or by a majority of the directors then in office.


                  SECTION 8.  Notice of Meetings.  A notice of the place, date 
and time and the purpose or purposes of each special meeting of the Board of
Directors shall be given to each director by mailing the same at least two 
days before the special meeting, or by telegraphing or telephoning the same or
by delivering the same personally not later than the day before the day of the
meeting.

                  SECTION 9. Organization. At all meetings of the Board of
Directors, the Chairman, if any, or if none or in 

                                      5

<PAGE>

the Chairman's absence or inability to act the President, or in the President's
absence or inability to act any Vice-President who is a member of the Board of
Directors, or in such Vice-President's absence or inability to act a chairman
chosen by the directors, shall preside. The Secretary of the Corporation shall
act as secretary at all meetings of the Board of Directors when present, and, in
the Secretary's absence, the presiding officer may appoint any person to act as
secretary.

                  SECTION 10. Resignation. Any director may resign at any time
upon written notice to the Corporation and such resignation shall take effect
upon receipt thereof by the President or Secretary, unless otherwise specified
in the resignation. Any or all of the directors may be removed, with or without
cause, by the holders of a majority of the shares of stock outstanding and
entitled to vote for the election of directors.

                  SECTION 11. Vacancies. Unless otherwise provided in these
By-laws, vacancies on the Board of Directors, whether caused by resignation,
death, disqualification, removal, an increase in the authorized number of
directors or otherwise, may be filled by the affirmative vote of a majority of
the remaining directors, although less than a quorum, or by a sole remaining
director, or at a special meeting of the stockholders, by the holders of shares
entitled to vote for the election of directors.

                  SECTION 12. Action by Written Consent. Any action required or
permitted to be taken at any meeting of the Board of Directors may be taken
without a meeting if all the directors consent thereto in writing, and the
writing or writings are filed with the minutes of proceedings of the Board of
Directors.

                                      6

<PAGE>

                                 ARTICLE III

                                  Committees

                  SECTION 1. Appointment. From time to time the Board of
Directors by a resolution adopted by a majority of the entire Board may appoint

any committee or committees for any purpose or purposes, to the extent lawful,
which shall have powers as shall be determined and specified by the Board of
Directors in the resolution of appointment.

                  SECTION 2. Procedures, Quorum and Manner of Acting. Each
committee shall fix its own rules of procedure, and shall meet where and as
provided by such rules or by resolution of the Board of Directors. Except as
otherwise provided by law, the presence of a majority of the then appointed
members of a committee shall constitute a quorum for the transaction of business
by that committee, and in every case where a quorum is present the affirmative
vote of a majority of the members of the committee present shall be the act of
the committee. Each committee shall keep minutes of its proceedings, and actions
taken by a committee shall be reported to the Board of Directors.

                  SECTION 3. Action by Written Consent. Any action required or
permitted to be taken at any meeting of any committee of the Board of Directors
may be taken without a meeting if all the members of the committee consent
thereto in writing, and the writing or writings are filed with the minutes of
proceedings of the committee.

                  SECTION 4. Term; Termination. In the event any person shall
cease to be a director of the Corporation, such person shall simultaneously
therewith cease to be a member of any committee appointed by the Board of
Directors.

                                  ARTICLE IV

                                   Officers

                  SECTION 1. Election and Qualifications. The Board of Directors
shall elect the officers of the Corporation, which shall include a President and
a Secretary, and may include, by election or appointment, one or more
Vice-Presidents (any one or more of whom may be given an additional designation
of rank or function), a Treasurer and such Assistant Secretaries, such Assistant
Treasurers and such other officers as the Board may from 

                                      7

<PAGE>

time to time deem proper. Each officer shall have such powers and duties as may
be prescribed by these By-laws and as may be assigned by the Board of Directors
or the President. Any two or more offices may be held by the same person except
the offices of President and Secretary.

                  SECTION 2.  Term of Office and Remuneration.  The term of 
office of all officers shall be one year and until their respective successors
have been elected and qualified, but any officer may be removed from office,
either with or without cause, at any time by the Board of Directors.  Any
vacancy in any office arising from any cause may be filled for the unexpired
portion of the term by the Board of Directors.  The remuneration of all officers
of the Corporation may be fixed by the Board of Directors or in such manner as
the Board of Directors shall provide.


                  SECTION 3. Resignation; Removal. Any officer may resign at any
time upon written notice to the Corporation and such resignation shall take
effect upon receipt thereof by the President or Secretary, unless otherwise
specified in the resignation. Any officer shall be subject to removal, with or
without cause, at any time by vote of a majority of the entire Board.

                  SECTION 4. Chairman of the Board. The Chairman of the Board of
Directors, if there be one, shall preside at all meetings of the Board of
Directors and shall have such other powers and duties as may from time to time
be assigned by the Board of Directors.

                  SECTION 5. President and Chief Executive Officer. The
President shall be the chief executive officer of the Corporation, and shall
have such duties as customarily pertain to that office. The President shall have
general management and supervision of the property, business and affairs of the
Corporation and over its other officers; may appoint and remove assistant
officers and other agents and employees; and may execute and deliver in the name
of the Corporation powers of attorney, contracts, bonds and other obligations
and instruments.

                  SECTION 6.  Vice-President.  A Vice-President may execute 
and deliver in the name of the Corporation contracts and other obligations and
instruments pertaining to the regular course of the duties of said office, and
shall have such other authority as from time to time may be assigned by the 
Board of Directors or the President.

                                      8

<PAGE>


                  SECTION 7.  Treasurer.  The Treasurer shall in general have 
all duties incident to the position of Treasurer and such other duties as may be
assigned by the Board of Directors or the President.

                  SECTION 8.  Secretary.  The Secretary shall in general have 
all the duties incident to the office of Secretary and such other duties as may
be assigned by the Board of Directors or the President.

                  SECTION 9. Assistant Officers. Any assistant officer shall
have such powers and duties of the officer such assistant officer assists as
such officer or the Board of Directors shall from time to time prescribe.

                                  ARTICLE V

                              Books and Records

                  SECTION 1. Location. The books and records of the Corporation
may be kept at such place or places within or outside the State of Delaware as
the Board of Directors or the respective officers in charge thereof may from
time to time determine. The record books containing the names and addresses of
all stockholders, the number and class of shares of stock held by each and the
dates when they respectively became the owners of record thereof shall be kept
by the Secretary as prescribed in the By-laws and by such officer or agent as

shall be designated by the Board of Directors.

                  SECTION 2. Addresses of Stockholders. Notices of meetings and
all other corporate notices may be delivered personally or mailed to each
stockholder at the stock-holder's address as it appears on the records of the
Corporation.

                  SECTION 3. Fixing Date for Determination of Stockholders of
Record. (a) In order that the Corporation may determine the stockholders
entitled to notice of or to vote at any meeting of stockholders or any
adjournment thereof, the Board of Directors may fix a record date, which record
date shall not be more than 60 nor less than 10 days before the date of such
meeting. If no record date is fixed by the Board of Directors, the record date
for determining stockholders entitled to notice of or to vote at a meeting of
stockholders shall be at the close of business on the day next preceding the day
on which notice is given, or, if


                                      9

<PAGE>

notice is waived, at the close of business on the day next preceding the day on
which the meeting is held. A determination of stockholders of record entitled to
notice of or to vote at a meeting of stockholders shall apply to any adjournment
of the meeting; provided, however, that the Board of Directors may fix a new
record date for the adjourned meeting.

                  (b) In order that the Corporation may determine the
stockholders entitled to consent to corporate action in writing without a
meeting, the Board of Directors may fix a record date, which date shall not be
more than 10 days after the date upon which the resolution fixing the record
date is adopted by the Board of Directors. If no record date has been fixed by
the Board of Directors, the record date for determining stockholders entitled to
consent to corporate action in writing without a meeting, when no prior action
by the Board of Directors is required, shall be the first date on which a signed
written consent setting forth the action taken or proposed to be taken is
delivered to the Corporation by delivery to its registered office in this State,
its principal place of business, or an officer or agent of the Corporation
having custody of the book in which proceedings of meetings of stockholders are
recorded. Delivery made to the Corporation's registered office shall be by hand
or by certified or registered mail, return receipt requested. If no record date
has been fixed by the Board of Directors and prior action by the Board of
Directors is required by this chapter, the record date for determining
stockholders entitled to consent to corporate action in writing without a
meeting shall be at the close of business on the day on which the Board of
Directors adopts the resolution taking such prior action.

                  (c) In order that the Corporation may determine the
stockholders entitled to receive payment of any dividend or other distribution
or allotment of any rights or the stockholders entitled to exercise any rights
in respect of any change, conversion or exchange of stock, or for the purpose of
any other lawful action, the Board of Directors may fix a record date, which
record date shall be not more than 60 days prior to such action. If no record

date is fixed, the record date for determining stockholders for any such purpose
shall be at the close of business on the day on which the Board of Directors 
adopts the resolution relating thereto.

                                  ARTICLE VI


                                      10

<PAGE>

                       Certificates Representing Stock

                  SECTION 1. Certificates; Signatures. The shares of the
Corporation shall be represented by certificates, provided that the Board of
Directors of the Corporation may provide by resolution or resolutions that some
or all of any or all classes or series of its stock shall be uncertifi-cated
shares. Any such resolution shall not apply to shares represented by a
certificate until such certificate is surrendered to the Corporation.
Notwithstanding the adoption of such a resolution by the Board of Directors,
every holder of stock represented by certificates and upon request every holder
of uncertificated shares shall be entitled to have a certificate, signed by or
in the name of the Corporation by the Chairman or Vice-Chairman of the Board of
Directors, or the President or Vice-President, and by the Treasurer or an
Assistant Treasurer, or the Secretary or an Assistant Secretary of the
Corporation, representing the number of shares registered in certificate form.
Any and all signatures on any such certificate may be facsimiles. In case any
officer, transfer agent or registrar who has signed or whose facsimile signature
has been placed upon a certificate shall have ceased to be such officer,
transfer agent or registrar before such certificate is issued, it may be issued
by the Corporation with the same effect as if he were such officer, transfer
agent or registrar at the date of issue. The name of the holder of record of the
shares represented thereby, with the number of such shares and the date of
issue, shall be entered on the books of the Corporation.

                  SECTION 2. Transfers of Stock. Upon compliance with provisions
restricting the transfer or registration of transfer of shares of stock, if any,
shares of capital stock shall be transferable on the books of the Corporation
only by the holder of record thereof in person, or by duly authorized attorney,
upon surrender and cancellation of certificates for a like number of shares,
properly endorsed, and the payment of all taxes due thereon.

                  SECTION 3.  Fractional Shares.  The Corporation
may, but shall not be required to, issue certificates for fractions of a share 
where necessary to effect authorized transactions, or the Corporation may pay in
cash the fair value of fractions of a share as of the time when those entitled
to receive such fractions are determined, or it may issue scrip in registered or
bearer form over the manual or facsimile signature of an officer of the
Corporation or of

                                      11

<PAGE>


its agent, exchangeable as therein provided for full shares, but such scrip
shall not entitle the holder to any rights of a stockholder except as therein
provided.

                  The Board of Directors shall have power and authority to make
all such rules and regulations as it may deem expedient concerning the issue,
transfer and registration of certificates representing shares of the
Corporation.

                  SECTION 4. Lost, Stolen or Destroyed Certificates. The
Corporation may issue a new certificate of stock in place of any certificate,
theretofore issued by it, alleged to have been lost, stolen or destroyed, and
the Board of Directors may require the owner of any lost, stolen or destroyed
certificate, or his legal representative, to give the Corporation a bond
sufficient to indemnify the Corporation against any claim that may be made
against it on account of the alleged loss, theft or destruction of any such
certificate or the issuance of any such new certificate.

                                 ARTICLE VII

                                  Dividends

                  Subject always to the provisions of law and the Certificate of
Incorporation, the Board of Directors shall have full power to determine whether
any, and, if any, what part of any, funds legally available for the payment of
dividends shall be declared as dividends and paid to stockholders; the division
of the whole or any part of such funds of the Corporation shall rest wholly
within the lawful discretion of the Board of Directors, and it shall not be
required at any time, against such discretion, to divide or pay any part of such
funds among or to the stockholders as dividends or otherwise; and before payment
of any dividend, there may be set aside out of any funds of the Corporation
available for dividends such sum or sums as the Board of Directors from time to
time, in its absolute discretion, thinks proper as a reserve or reserves to meet
contingencies, or for equalizing dividends, or for repairing or maintaining any
property of the Corporation, or for such other purpose as the Board of Directors
shall think conducive to the interest of the Corporation, and the Board of
Directors may modify or abolish any such reserve in the manner in which it was
created.


                                      12

<PAGE>

                                 ARTICLE VIII

                                 Ratification

                  Any transaction, questioned in any law suit on the ground of
lack of authority, defective or irregular execution, adverse interest of
director, officer or stockholder, non-disclosure, miscomputation, or the
application of improper principles or practices of accounting, may be ratified
before or after judgment, by the Board of Directors or by the stockholders, and
if so ratified shall have the same force and effect as if the questioned

transaction had been originally duly authorized. Such ratification shall be
binding upon the Corporation and its stockholders and shall constitute a bar to
any claim or execution of any judgment in respect of such questioned
transaction.

                                  ARTICLE IX

                                Corporate Seal

                  The corporate seal shall have inscribed thereon the name of
the Corporation and the year of its incorporation, and shall be in such form and
contain such other words and/or figures as the Board of Directors shall
determine. The corporate seal may be used by printing, engraving, lithographing,
stamping or otherwise making, placing or affixing, or causing to be printed,
engraved, lithographed, stamped or otherwise made, placed or affixed, upon any
paper or document, by any process whatsoever, an impression, facsimile or other
reproduction of said corporate seal.

                                  ARTICLE X

                                 Fiscal Year

                  The fiscal year of the Corporation shall be fixed, and shall
be subject to change, by the Board of Directors. Unless otherwise fixed by the 
Board of Directors, the fiscal year of the Corporation shall be the calendar
year.

                                  ARTICLE XI

                               Waiver of Notice

                  Whenever notice is required to be given by these  


                                     13

<PAGE>

By-laws or by the Certificate of Incorporation or by law, a written waiver
thereof, signed by the person or persons entitled to said notice, whether before
or after the time stated therein, shall be deemed equivalent to notice.

                                 ARTICLE XII

                    Bank Accounts, Drafts, Contracts, Etc.

                  SECTION 1. Bank Accounts and Drafts. In addition to such bank
accounts as may be authorized by the Board of Directors, the primary financial
officer or any person designated by said primary financial officer, whether or
not an employee of the Corporation, may authorize such bank accounts to be
opened or maintained in the name and on behalf of the Corporation as he may deem
necessary or appropriate, payments from such bank accounts to be made upon and
according to the check of the Corporation in accordance with the written
instructions of said primary financial officer, or other person so designated by

the Treasurer.

                  SECTION 2. Contracts. The Board of Directors may authorize any
person or persons, in the name and on behalf of the Corporation, to enter into
or execute and deliver any and all deeds, bonds, mortgages, contracts and other
obligations or instruments, and such authority may be general or confined to
specific instances.

                  SECTION 3. Proxies; Powers of Attorney; Other Instruments. The
Chairman, the President or any other person designated by either of them shall
have the power and authority to execute and deliver proxies, powers of attorney
and other instruments on behalf of the Corporation in connection with the rights
and powers incident to the ownership of stock by the Corporation. The Chairman,
the President or any other person authorized by proxy or power of attorney
executed and delivered by either of them on behalf of the Corporation may attend
and vote at any meeting of stockholders of any company in which the Corporation
may hold stock, and may exercise on behalf of the Corporation any and all of the
rights and powers incident to the ownership of such stock at any such meeting,
or otherwise as specified in the proxy or power of attorney so authorizing any
such person. The Board of Directors, from time to time, may confer like powers
upon any other person.

                  SECTION 4. Financial Reports. The Board of 

                                      14

<PAGE>

Directors may appoint the primary financial officer or other fiscal officer or
any other officer to cause to be prepared and furnished to stockholders entitled
thereto any special financial notice and/or financial statement, as the case may
be, which may be required by any provision of law.

                                 ARTICLE XIII

                                  Amendments

                  The Board of Directors shall have power to adopt, amend or
repeal By-laws. By-laws adopted by the Board of Directors may be repealed or
changed, and new By-laws made, by the stockholders, and the stockholders may
prescribe that any By-law made by them shall not be altered, amended or repealed
by the Board of Directors.

                                      15



<PAGE>


                                   BY-LAWS

                                      OF

                    NORTH ATLANTIC OPERATING COMPANY, INC.

                           (a Delaware corporation)



                           
                                  ARTICLE I.

                                 Stockholders

                  SECTION 1. Annual Meetings. The annual meeting of stockholders
for the election of directors and for the transaction of such other business as
may properly come before the meeting shall be held each year at such date and
time, within or without the State of Delaware, as the Board of Directors shall
determine.

                  SECTION 2. Special Meetings. Special meetings of stockholders
for the transaction of such business as may properly come before the meeting may
be called by order of the Board of Directors or by stockholders holding together
at least a majority of all the shares of the Corporation entitled to vote at the
meeting, and shall be held at such date and time, within or without the State of
Delaware, as may be specified by such order. Whenever the directors shall fail
to fix such place, the meeting shall be held at the principal executive office
of the Corporation.

                  SECTION 3. Notice of Meetings. Written notice of all meetings
of the stockholders shall be mailed or delivered to each stockholder not less
than 10 nor more than 60 days prior to the meeting. Notice of any special
meeting shall state in general terms the purpose or purposes for which the
meeting is to be held.

                  SECTION 4.  Stockholder Lists.  The officer who has charge 
of the stock ledger of the Corporation shall prepare and make, at least 10 days
before every meeting of stockholders, a complete list of the stockholders
entitled to vote at the meeting, arranged in alphabetical order, and showing the
address of each stockholder and the number of shares registered in the name of
each stockholder.  Such list shall be open to the examination of any 
stockholder,

<PAGE>

for any purpose germane to the meeting, either at a place within the city where
the meeting is to be held, which place shall be specified in the notice of the
meeting, or, if not so specified, at the place where the meeting is to be held.
The list shall also be produced and kept at the time and place of the meeting
during the whole time thereof, and may be inspected by any stockholder who is

present.

                  The stock ledger shall be the only evidence as to who are the
stockholders entitled to examine the stock ledger, the list required by this
section or the books of the Corporation, or to vote in person or by proxy at any
meeting of stockholders.

                  SECTION 5. Quorum. Except as otherwise provided by law or the
Corporation's Certificate of Incorporation, a quorum for the transaction of
business at any meeting of stockholders shall consist of the holders of record
of a majority of the issued and outstanding shares of the capital stock of the
Corporation entitled to vote at the meeting, present in person or by proxy. At
all meetings of the stockholders at which a quorum is present, all matters,
except as otherwise provided by law or the Certificate of Incorporation, shall
be decided by the vote of the holders of a majority of the shares entitled to
vote thereat present in person or by proxy. If there be no such quorum, the
holders of a majority of such shares so present or represented may adjourn the
meeting from time to time, without further notice, until a quorum shall have
been obtained. When a quorum is once present it is not broken by the subsequent
withdrawal of any stockholder.

                  SECTION 6. Organization. Meetings of stockholders shall be
presided over by the Chairman, if any, or if none or in the Chairman's absence
the Vice-Chairman, if any, or if none or in the Vice-Chairman's absence the
President, if any, or if none or in the President's absence a Vice-President,
or, if none of the foregoing is present, by a chairman to be chosen by the
stockholders entitled to vote who are present in person or by proxy at the
meeting. The Secretary of the Corporation, or in the Secretary's absence an
Assistant Secretary, shall act as secretary of every meeting, but if neither the
Secretary nor an Assistant Secretary is present, the presiding officer of the
meeting shall appoint any person present to act as secretary of the meeting.

                  SECTION 7. Voting; Proxies; Required Vote. (a) At each meeting
of stockholders, every stockholder 

                                      2

<PAGE>

shall be entitled to vote in person or by proxy appointed by instrument in
writing, subscribed by such stockholder or by such stockholder's duly authorized
attorney-in-fact (but no such proxy shall be voted or acted upon after three
years from its date, unless the proxy provides for a longer period), and, unless
the Certificate of Incorporation provides otherwise, shall have one vote for
each share of stock entitled to vote registered in the name of such stockholder
on the books of the Corporation on the applicable record date fixed pursuant to
these By-laws. At all elections of directors the voting may but need not be by
ballot and a plurality of the votes cast there shall elect. Except as otherwise
required by law or the Certificate of Incorporation, any other action shall be
authorized by a majority of the votes cast.

                  (b) Any action required or permitted to be taken at any
meeting of stockholders may, except as otherwise required by law or the
Certificate of Incorporation, be taken without a meeting, without prior notice

and without a vote, if a consent in writing, setting forth the action so taken,
shall be signed by the holders of record of the issued and outstanding capital
stock of the Corporation having a majority of votes that would be necessary to
authorize or take such action at a meeting at which all shares entitled to vote
thereon were present and voted, and the writing or writings are filed with the
permanent records of the Corporation. Prompt notice of the taking of corporate
action without a meeting by less than unanimous written consent shall be given
to those stockholders who have not consented in writing.

                  SECTION 8. Inspectors. The Board of Directors, in advance of
any meeting, may, but need not, appoint one or more inspectors of election to
act at the meeting or any adjournment thereof. If an inspector or inspectors are
not so appointed, the person presiding at the meeting may, but need not, appoint
one or more inspectors. In case any person who may be appointed as an inspector
fails to appear or act, the vacancy may be filled by appointment made by the
directors in advance of the meeting or at the meeting by the person presiding
thereat. Each inspector, if any, before entering upon the discharge of his or
her duties, shall take and sign an oath faithfully to execute the duties of
inspector at such meeting with strict impartiality and according to the best of
his ability. The inspectors, if any, shall determine the number of shares of 
stock outstanding and the voting power of each, the shares of stock represented
at the meeting, the existence of a quorum,

                                      3

<PAGE>

and the validity and effect of proxies, and shall receive votes, ballots or
consents, hear and determine all challenges and questions arising in connection
with the right to vote, count and tabulate all votes, ballots or consents,
determine the result, and do such acts as are proper to conduct the election or
vote with fairness to all stockholders. On request of the person presiding at
the meeting, the inspector or inspectors, if any, shall make a report in writing
of any challenge, question or matter determined by such inspector or inspectors
and execute a certificate of any fact found by such inspector or inspectors.

                                  ARTICLE II

                              Board of Directors

                  SECTION 1.  General Powers.  The business, property and 
affairs of the Corporation shall be managed by, or under the direction of, the
Board of Directors.

                  SECTION 2. Qualification; Number; Term; Remuneration. (a) Each
director shall be at least 18 years of age. A director need not be a
stockholder, a citizen of the United States, or a resident of the State of
Delaware. The number of directors constituting the entire Board shall be 2, or
such larger number as may be fixed from time to time by action of the
stockholders or Board of Directors, one of whom may be selected by the Board of
Directors to be its Chairman. The use of the phrase "entire Board" herein refers
to the total number of directors which the Corporation would have if there were
no vacancies.


                  (b) Directors who are elected at an annual meeting of
stockholders, and directors who are elected in the interim to fill vacancies and
newly created directorships, shall hold office until the next annual meeting of
stockholders and until their successors are elected and qualified or until their
earlier resignation or removal.

                  (c)  Directors may be paid their expenses, if any, of 
attendance at each meeting of the Board of Directors and may be paid a fixed sum
for attendance at each meeting of the Board of Directors or a stated salary as
director.  No such payment shall preclude any director from serving the
Corporation in any other capacity and receiving compensation therefor. Members
of special or standing committees may be allowed like compensation for attending
committee meetings.

                                      4

<PAGE>

                  SECTION 3. Quorum and Manner of Voting. Except as otherwise
provided by law, a majority of the entire Board shall constitute a quorum. A
majority of the directors present, whether or not a quorum is present, may
adjourn a meeting from time to time to another time and place without notice.
The vote of the majority of the directors present at a meeting at which a quorum
is present shall be the act of the Board of Directors.

                  SECTION 4. Places of Meetings. Meetings of the Board of
Directors may be held at any place within or without the State of Delaware, as
may from time to time be fixed by resolution of the Board of Directors, or as
may be specified in the notice of meeting.

                  SECTION 5. Annual Meeting. Following the annual meeting of
stockholders, the newly elected Board of Directors shall meet for the purpose of
the election of officers and the transaction of such other business as may
properly come before the meeting. Such meeting may be held without notice
immediately after the annual meeting of stockholders at the same place at which
such stockholders' meeting is held.

                  SECTION 6. Regular Meetings. Regular meetings of the Board of
Directors shall be held at such times and places as the Board of Directors shall
from time to time by resolution determine. Notice need not be given of regular
meetings of the Board of Directors held at times and places fixed by resolution
of the Board of Directors.

                  SECTION 7.  Special Meetings.  Special meetings of the Board 
of Directors shall be held whenever called by the  Chairman of the Board,
President or by a majority of the directors then in office.

                  SECTION 8. Notice of Meetings. A notice of the place, date and
time and the purpose or purposes of each special meeting of the Board of
Directors shall be given to each director by mailing the same at least two days
before the special meeting, or by telegraphing or telephoning the same or by
delivering the same personally not later than the day before the day of the
meeting.


                  SECTION 9. Organization. At all meetings of the Board of
Directors, the Chairman, if any, or if none or in the Chairman's absence or
inability to act the President, or in the President's absence or inability to
act any Vice-

                                      5


<PAGE>

President who is a member of the Board of Directors, or in such Vice-President's
absence or inability to act a chairman chosen by the directors, shall preside.
The Secretary of the Corporation shall act as secretary at all meetings of the
Board of Directors when present, and, in the Secretary's absence, the presiding
officer may appoint any person to act as secretary.

                  SECTION 10. Resignation. Any director may resign at any time
upon written notice to the Corporation and such resignation shall take effect
upon receipt thereof by the President or Secretary, unless otherwise specified
in the resignation. Any or all of the directors may be removed, with or without
cause, by the holders of a majority of the shares of stock outstanding and
entitled to vote for the election of directors.

                  SECTION 11. Vacancies. Unless otherwise provided in these
By-laws, vacancies on the Board of Directors, whether caused by resignation,
death, disqualification, removal, an increase in the authorized number of
directors or otherwise, may be filled by the affirmative vote of a majority of
the remaining directors, although less than a quorum, or by a sole remaining
director, or at a special meeting of the stockholders, by the holders of shares
entitled to vote for the election of directors.

                  SECTION 12. Action by Written Consent. Any action required or
permitted to be taken at any meeting of the Board of Directors may be taken
without a meeting if all the directors consent thereto in writing, and the
writing or writings are filed with the minutes of proceedings of the Board of
Directors.

                                      6

<PAGE>

                                 ARTICLE III

                                  Committees

                  SECTION 1. Appointment. From time to time the Board of
Directors by a resolution adopted by a majority of the entire Board may appoint
any committee or committees for any purpose or purposes, to the extent lawful,
which shall have powers as shall be determined and specified by the Board of
Directors in the resolution of appointment.

                  SECTION 2. Procedures, Quorum and Manner of Acting. Each
committee shall fix its own rules of procedure, and shall meet where and as
provided by such rules or by resolution of the Board of Directors. Except as

otherwise provided by law, the presence of a majority of the then appointed
members of a committee shall constitute a quorum for the transaction of business
by that committee, and in every case where a quorum is present the affirmative
vote of a majority of the members of the committee present shall be the act of
the committee. Each committee shall keep minutes of its proceedings, and actions
taken by a committee shall be reported to the Board of Directors.

                  SECTION 3. Action by Written Consent. Any action required or
permitted to be taken at any meeting of any committee of the Board of Directors
may be taken without a meeting if all the members of the committee consent
thereto in writing, and the writing or writings are filed with the minutes of
proceedings of the committee.

                  SECTION 4. Term; Termination. In the event any person shall
cease to be a director of the Corporation, such person shall simultaneously
therewith cease to be a member of any committee appointed by the Board of
Directors.

                                  ARTICLE IV

                                   Officers

                  SECTION 1. Election and Qualifications. The Board of Directors
shall elect the officers of the Corporation, which shall include a President and
a Secretary, and may include, by election or appointment, one or more
Vice-Presidents (any one or more of whom may be given an additional designation
of rank or function), a Treasurer and such Assistant Secretaries, such Assistant
Treasurers and such other officers as the Board may from 

                                      7

<PAGE>


time to time deem proper. Each officer shall have such powers and duties as may
be prescribed by these By-laws and as may be assigned by the Board of Directors
or the President. Any two or more offices may be held by the same person except
the offices of President and Secretary.

                  SECTION 2.  Term of Office and Remuneration.  The term of 
office of all officers shall be one year and until their respective successors
have been elected and qualified, but any officer may be removed from office,
either with or without cause, at any time by the Board of Directors.  Any
vacancy in any office arising from any cause may be filled for the unexpired
portion of the term by the Board of Directors.  The remuneration of all officers
of the Corporation may be fixed by the Board of Directors or in such manner as
the Board of Directors shall provide.

                  SECTION 3. Resignation; Removal. Any officer may resign at any
time upon written notice to the Corporation and such resignation shall take
effect upon receipt thereof by the President or Secretary, unless otherwise
specified in the resignation. Any officer shall be subject to removal, with or
without cause, at any time by vote of a majority of the entire Board.


                  SECTION 4. Chairman of the Board. The Chairman of the Board of
Directors, if there be one, shall preside at all meetings of the Board of
Directors and shall have such other powers and duties as may from time to time
be assigned by the Board of Directors.

                  SECTION 5. President and Chief Executive Officer. The
President shall be the chief executive officer of the Corporation, and shall
have such duties as customarily pertain to that office. The President shall have
general management and supervision of the property, business and affairs of the
Corporation and over its other officers; may appoint and remove assistant
officers and other agents and employees; and may execute and deliver in the name
of the Corporation powers of attorney, contracts, bonds and other obligations
and instruments.

                  SECTION 6.  Vice-President.  A Vice-President may execute 
and deliver in the name of the Corporation contracts and other obligations and
instruments pertaining to the regular course of the duties of said office, and
shall have such other authority as from time to time may be assigned by the 
Board of Directors or the President.


                                      8

<PAGE>

                  SECTION 7.  Treasurer.  The Treasurer shall in general have 
all duties incident to the position of Treasurer and such other duties as may be
assigned by the Board of Directors or the President.

                  SECTION 8.  Secretary.  The Secretary shall in general have 
all the duties incident to the office of Secretary and such other duties as may
be assigned by the Board of Directors or the President.

                  SECTION 9. Assistant Officers. Any assistant officer shall
have such powers and duties of the officer such assistant officer assists as
such officer or the Board of Directors shall from time to time prescribe.

                                  ARTICLE V

                              Books and Records

                  SECTION 1. Location. The books and records of the Corporation
may be kept at such place or places within or outside the State of Delaware as
the Board of Directors or the respective officers in charge thereof may from
time to time determine. The record books containing the names and addresses of
all stockholders, the number and class of shares of stock held by each and the
dates when they respectively became the owners of record thereof shall be kept
by the Secretary as prescribed in the By-laws and by such officer or agent as
shall be designated by the Board of Directors.

                  SECTION 2. Addresses of Stockholders. Notices of meetings and
all other corporate notices may be delivered personally or mailed to each
stockholder at the stock-holder's address as it appears on the records of the
Corporation.


                  SECTION 3. Fixing Date for Determination of Stockholders of
Record. (a) In order that the Corporation may determine the stockholders
entitled to notice of or to vote at any meeting of stockholders or any
adjournment thereof, the Board of Directors may fix a record date, which record
date shall not be more than 60 nor less than 10 days before the date of such
meeting. If no record date is fixed by the Board of Directors, the record date
for determining stockholders entitled to notice of or to vote at a meeting of
stockholders shall be at the close of business on the day next preceding the day
on which notice is given, or, if


                                      9

<PAGE>

notice is waived, at the close of business on the day next preceding the day on
which the meeting is held. A determination of stockholders of record entitled to
notice of or to vote at a meeting of stockholders shall apply to any adjournment
of the meeting; provided, however, that the Board of Directors may fix a new
record date for the adjourned meeting.

                  (b) In order that the Corporation may determine the
stockholders entitled to consent to corporate action in writing without a
meeting, the Board of Directors may fix a record date, which date shall not be
more than 10 days after the date upon which the resolution fixing the record
date is adopted by the Board of Directors. If no record date has been fixed by
the Board of Directors, the record date for determining stockholders entitled to
consent to corporate action in writing without a meeting, when no prior action
by the Board of Directors is required, shall be the first date on which a signed
written consent setting forth the action taken or proposed to be taken is
delivered to the Corporation by delivery to its registered office in this State,
its principal place of business, or an officer or agent of the Corporation
having custody of the book in which proceedings of meetings of stockholders are
recorded. Delivery made to the Corporation's registered office shall be by hand
or by certified or registered mail, return receipt requested. If no record date
has been fixed by the Board of Directors and prior action by the Board of
Directors is required by this chapter, the record date for determining
stockholders entitled to consent to corporate action in writing without a
meeting shall be at the close of business on the day on which the Board of
Directors adopts the resolution taking such prior action.

                  (c) In order that the Corporation may determine the
stockholders entitled to receive payment of any dividend or other distribution
or allotment of any rights or the stockholders entitled to exercise any rights
in respect of any change, conversion or exchange of stock, or for the purpose of
any other lawful action, the Board of Directors may fix a record date, which
record date shall be not more than 60 days prior to such action. If no record
date is fixed, the record date for determining stockholders for any such purpose
shall be at the close of business on the day on which the Board of Directors 
adopts the resolution relating thereto.

                                  ARTICLE VI



                                      10

<PAGE>

                       Certificates Representing Stock

                  SECTION 1. Certificates; Signatures. The shares of the
Corporation shall be represented by certificates, provided that the Board of
Directors of the Corporation may provide by resolution or resolutions that some
or all of any or all classes or series of its stock shall be uncertifi-cated
shares. Any such resolution shall not apply to shares represented by a
certificate until such certificate is surrendered to the Corporation.
Notwithstanding the adoption of such a resolution by the Board of Directors,
every holder of stock represented by certificates and upon request every holder
of uncertificated shares shall be entitled to have a certificate, signed by or
in the name of the Corporation by the Chairman or Vice-Chairman of the Board of
Directors, or the President or Vice-President, and by the Treasurer or an
Assistant Treasurer, or the Secretary or an Assistant Secretary of the
Corporation, representing the number of shares registered in certificate form.
Any and all signatures on any such certificate may be facsimiles. In case any
officer, transfer agent or registrar who has signed or whose facsimile signature
has been placed upon a certificate shall have ceased to be such officer,
transfer agent or registrar before such certificate is issued, it may be issued
by the Corporation with the same effect as if he were such officer, transfer
agent or registrar at the date of issue. The name of the holder of record of the
shares represented thereby, with the number of such shares and the date of
issue, shall be entered on the books of the Corporation.

                  SECTION 2. Transfers of Stock. Upon compliance with provisions
restricting the transfer or registration of transfer of shares of stock, if any,
shares of capital stock shall be transferable on the books of the Corporation
only by the holder of record thereof in person, or by duly authorized attorney,
upon surrender and cancellation of certificates for a like number of shares,
properly endorsed, and the payment of all taxes due thereon.

                  SECTION 3.  Fractional Shares.  The Corporation
may, but shall not be required to, issue certificates for fractions of a share 
where necessary to effect authorized transactions, or the Corporation may pay in
cash the fair value of fractions of a share as of the time when those entitled
to receive such fractions are determined, or it may issue scrip in registered or
bearer form over the manual or facsimile signature of an officer of the
Corporation or of 

                                      11

<PAGE>

its agent, exchangeable as therein provided for full shares, but such scrip
shall not entitle the holder to any rights of a stockholder except as therein
provided.

                  The Board of Directors shall have power and authority to make
all such rules and regulations as it may deem expedient concerning the issue,

transfer and registration of certificates representing shares of the
Corporation.

                  SECTION 4. Lost, Stolen or Destroyed Certificates. The
Corporation may issue a new certificate of stock in place of any certificate,
theretofore issued by it, alleged to have been lost, stolen or destroyed, and
the Board of Directors may require the owner of any lost, stolen or destroyed
certificate, or his legal representative, to give the Corporation a bond
sufficient to indemnify the Corporation against any claim that may be made
against it on account of the alleged loss, theft or destruction of any such
certificate or the issuance of any such new certificate.

                                 ARTICLE VII

                                  Dividends

                  Subject always to the provisions of law and the Certificate of
Incorporation, the Board of Directors shall have full power to determine whether
any, and, if any, what part of any, funds legally available for the payment of
dividends shall be declared as dividends and paid to stockholders; the division
of the whole or any part of such funds of the Corporation shall rest wholly
within the lawful discretion of the Board of Directors, and it shall not be
required at any time, against such discretion, to divide or pay any part of such
funds among or to the stockholders as dividends or otherwise; and before payment
of any dividend, there may be set aside out of any funds of the Corporation
available for dividends such sum or sums as the Board of Directors from time to
time, in its absolute discretion, thinks proper as a reserve or reserves to meet
contingencies, or for equalizing dividends, or for repairing or maintaining any
property of the Corporation, or for such other purpose as the Board of Directors
shall think conducive to the interest of the Corporation, and the Board of
Directors may modify or abolish any such reserve in the manner in which it was
created.


                                      12


<PAGE>

                                 ARTICLE VIII

                                 Ratification

                  Any transaction, questioned in any law suit on the ground of
lack of authority, defective or irregular execution, adverse interest of
director, officer or stockholder, non-disclosure, miscomputation, or the
application of improper principles or practices of accounting, may be ratified
before or after judgment, by the Board of Directors or by the stockholders, and
if so ratified shall have the same force and effect as if the questioned
transaction had been originally duly authorized. Such ratification shall be
binding upon the Corporation and its stockholders and shall constitute a bar to
any claim or execution of any judgment in respect of such questioned
transaction.


                                  ARTICLE IX

                                Corporate Seal

                  The corporate seal shall have inscribed thereon the name of
the Corporation and the year of its incorporation, and shall be in such form and
contain such other words and/or figures as the Board of Directors shall
determine. The corporate seal may be used by printing, engraving, lithographing,
stamping or otherwise making, placing or affixing, or causing to be printed,
engraved, lithographed, stamped or otherwise made, placed or affixed, upon any
paper or document, by any process whatsoever, an impression, facsimile or other
reproduction of said corporate seal.

                                  ARTICLE X

                                 Fiscal Year

                  The fiscal year of the Corporation shall be fixed, and shall
be subject to change, by the Board of Directors. Unless otherwise fixed by the 
Board of Directors, the fiscal year of the Corporation shall be the calendar
year.

                                  ARTICLE XI

                               Waiver of Notice

                  Whenever notice is required to be given by these 


                                      13

<PAGE>

By-laws or by the Certificate of Incorporation or by law, a written waiver
thereof, signed by the person or persons entitled to said notice, whether before
or after the time stated therein, shall be deemed equivalent to notice.

                                 ARTICLE XII

                    Bank Accounts, Drafts, Contracts, Etc.

                  SECTION 1. Bank Accounts and Drafts. In addition to such bank
accounts as may be authorized by the Board of Directors, the primary financial
officer or any person designated by said primary financial officer, whether or
not an employee of the Corporation, may authorize such bank accounts to be
opened or maintained in the name and on behalf of the Corporation as he may deem
necessary or appropriate, payments from such bank accounts to be made upon and
according to the check of the Corporation in accordance with the written
instructions of said primary financial officer, or other person so designated by
the Treasurer.

                  SECTION 2. Contracts. The Board of Directors may authorize any
person or persons, in the name and on behalf of the Corporation, to enter into
or execute and deliver any and all deeds, bonds, mortgages, contracts and other

obligations or instruments, and such authority may be general or confined to
specific instances.

                  SECTION 3. Proxies; Powers of Attorney; Other Instruments. The
Chairman, the President or any other person designated by either of them shall
have the power and authority to execute and deliver proxies, powers of attorney
and other instruments on behalf of the Corporation in connection with the rights
and powers incident to the ownership of stock by the Corporation. The Chairman,
the President or any other person authorized by proxy or power of attorney
executed and delivered by either of them on behalf of the Corporation may 
attend and vote at any meeting of stockholders of any company in which the
Corporation may hold stock, and may exercise on behalf of the Corporation any
and all of the rights and powers incident to the ownership of such stock at any
such meeting, or otherwise as specified in the proxy or power of attorney so
authorizing any such person. The Board of Directors, from time to time, may
confer like powers upon any other person.

                  SECTION 4. Financial Reports. The Board of 

                                      14


<PAGE>

Directors may appoint the primary financial officer or other fiscal officer or
any other officer to cause to be prepared and furnished to stockholders entitled
thereto any special financial notice and/or financial statement, as the case may
be, which may be required by any provision of law.

                                 ARTICLE XIII

                                  Amendments

                  The Board of Directors shall have power to adopt, amend or
repeal By-laws. By-laws adopted by the Board of Directors may be repealed or
changed, and new By-laws made, by the stockholders, and the stockholders may
prescribe that any By-law made by them shall not be altered, amended or repealed
by the Board of Directors.

                                      15


<PAGE>

                                    BY-LAWS

                                       OF

                      NATIONAL TOBACCO FINANCE CORPORATION


<PAGE>



                                    INDEX OF
                                    BY-LAWS
                                       OF
                      NATIONAL TOBACCO FINANCE CORPORATION
                              (STATE OF DELAWARE)

<TABLE>
<S>                                                                                                     <C>
ARTICLE I  OFFICES.....................................................................................  1
         Section 1.        Registered Office...........................................................  1
         Section 2.        Other Offices...............................................................  1

ARTICLE II  MEETINGS OF STOCKHOLDERS...................................................................  1
         Section 1.        Location....................................................................  1
         Section 2.        Annual Meeting..............................................................  1
         Section 3.        Substitute Annual Meeting...................................................  1
         Section 4.        Notice......................................................................  1
         Section 5.        Record Date.................................................................  1
         Section 6.        Stock Ledger................................................................  2
         Section 7.        Special Meetings............................................................  2
         Section 8.        Notice of Special Meeting...................................................  2
         Section 9.        Business at Special Meeting.................................................  2
         Section 10.       Quorum and Adjournments.....................................................  2
         Section 11.       Organization................................................................  3
         Section 12.       Vote........................................................................  3
         Section 13.       Proxies.....................................................................  3
         Section 14.       Action Without Meeting......................................................  3

ARTICLE III  DIRECTORS.................................................................................  4
         Section 1.        Number......................................................................  4
         Section 2.        Vacancies...................................................................  4
         Section 3.        Powers......................................................................  4
         Section 4.        Chairman of the Board.......................................................  4

ARTICLE IV  MEETINGS OF THE BOARD OF DIRECTORS.........................................................  4
         Section 1.        Location....................................................................  4
         Section 2.        First Meeting...............................................................  4
         Section 3.        Regular Meetings............................................................  4
         Section 4.        Special Meetings............................................................  5
         Section 5.        Quorum......................................................................  5
         Section 6.        Organization................................................................  5
         Section 7.        Action Without Meeting......................................................  5
         Section 8.        Meeting by Conference Telephone.............................................  5

ARTICLE V  COMMITTEES OF DIRECTORS.....................................................................  5
         Section 1.        Committees..................................................................  5
         Section 2.        Committee Rules.............................................................  6
         Section 3.        Minutes.....................................................................  6
</TABLE>
                                       i

<PAGE>

<TABLE>
<S>                                                                                                     <C>
ARTICLE VI  COMPENSATION OF DIRECTORS..................................................................  6
         Section 1.        Compensation................................................................  6

ARTICLE VII  REMOVAL OF DIRECTORS......................................................................  6
         Section 1.        Removal.....................................................................  6

ARTICLE VIII  NOTICES..................................................................................  6
         Section 1.        Writing.....................................................................  6
         Section 2.        Waiver......................................................................  7

ARTICLE IX  OFFICERS...................................................................................  7
         Section 1.        Officers....................................................................  7
         Section 2.        Election....................................................................  7
         Section 3.        Other Officers..............................................................  7
         Section 4.        Salaries....................................................................  7
         Section 5.        Term........................................................................  7

ARTICLE X  PRESIDENT...................................................................................  7
         Section 1.        Duties and Powers...........................................................  7

ARTICLE XI  THE VICE PRESIDENTS........................................................................  8
         Section 1.        Duties and Powers...........................................................  8

ARTICLE XII  THE SECRETARY AND ASSISTANT SECRETARIES...................................................  8
         Section 1.        Duties and Powers...........................................................  8
         Section 2.        Assistant Secretaries.......................................................  8

ARTICLE XIII  THE TREASURER AND ASSISTANT TREASURERS...................................................  8
         Section 1.        Duties and Powers...........................................................  8
         Section 2.        Disbursement................................................................  9
         Section 3.        Bond........................................................................  9
         Section 4.        Assistant Treasurer.........................................................  9

ARTICLE XIV  INDEMNIFICATION OF DIRECTORS, OFFICERS AND
OTHERS.................................................................................................  9
         Section 1.        Indemnification.............................................................  9
         Section 2.        Indemnification in Actions by the Corporation...............................  9
         Section 3.        Miscellaneous............................................................... 10
         Section 4.        Insurance................................................................... 10
         Section 5.        Definitions................................................................. 10
         Section 6.        Survival.................................................................... 11

ARTICLE XV  CERTIFICATES OF STOCK...................................................................... 11
         Section 1.        Certificates................................................................ 11
         Section 2.        Facsimile Signatures........................................................ 11
         Section 3.        Lost Certificates........................................................... 12
         Section 4.        Transfers of Stock.......................................................... 12

</TABLE>


                                       ii

<PAGE>

<TABLE>
<S>                                                                                                              <C>
                  Section 5.        Closing of Transfer Books................................................... 12
                  Section 6.        Registered Stockholders..................................................... 12

         ARTICLE XVI  GENERAL PROVISIONS........................................................................ 13
                  Section 1.        Dividends................................................................... 13
                  Section 2.        Reserves.................................................................... 13
                  Section 3.        Annual Statement............................................................ 13
                  Section 4.        Checks...................................................................... 13
                  Section 5.        Fiscal Year................................................................. 13
                  Section 6.        Seal........................................................................ 13
                  Section 7.        Indemnification............................................................. 13
                  Section 8.        Form of Records............................................................. 13

         ARTICLE XVII  AMENDMENTS............................................................................... 14
                  Section 1.        Amendments.................................................................. 14
</TABLE>

                                      iii

<PAGE>

                                    BY-LAWS
                                       OF
                      NATIONAL TOBACCO FINANCE CORPORATION
                              (STATE OF DELAWARE)

                                   ARTICLE I
                                    OFFICES

         Section 1. Registered Office. The registered office in Delaware shall
be in the City of Wilmington, County of New Castle, State of Delaware.

         Section 2. Other Offices. The corporation may also have offices at
such other places both within and without the State of Delaware as the board of
directors may from time to time determine or the business of the corporation
may require.

                                   ARTICLE II
                            MEETINGS OF STOCKHOLDERS

         Section 1. Location. All meetings of the stockholders shall be held on
such date and at such time and place, within or without the State of Delaware,
as shall be stated in the notice of the meeting or in a duly executed waiver of
notice thereof.

         Section 2. Annual Meeting. Annual meetings of stockholders, commencing
with the year 1996, shall be held on the third Monday in the month of October
at the hour of ten o'clock a.m. (or at such other time as shall be stated in
the notice of meeting or in a duly executed waiver of notice thereof) at which
they shall elect by plurality vote a board of directors, and transact such
other business as may properly be brought before the meeting.

         Section 3. Substitute Annual Meeting. If the annual meeting for
election of directors is not held on the date designated therefor, the
directors shall cause the meeting to be held as soon thereafter as convenient.
If there should be a failure to hold the annual meeting for a period of thirty
days after the date designated therefor, or if no date has been designated, for
a period of thirteen months after the organization of the corporation or after
its last annual meeting, the meeting may be ordered as provided for in Section
211 of the General Corporation Law of Delaware.

         Section 4. Notice. Written notice of the annual meeting stating the
place, date and hour of the meeting shall be given to each stockholder entitled
to vote thereat at least ten days but not more than sixty days before the date
of the meeting.

         Section 5. Record Date. In order that the corporation may determine
the stockholders entitled to notice of or to vote at any meeting of
stockholders or any adjournment thereof, or to express consent to corporate
action in writing without a meeting, or entitled to receive payment of any
dividend or other distribution or allotment of any rights, or entitled to
exercise any rights in respect of any change, conversion or exchange of stock
or for the purpose of any other lawful


<PAGE>

action, the board of directors may fix, in advance, a record date, which shall
not be more than sixty nor less than ten days before the date of such meeting,
nor more than sixty days prior to any other action. If no record date is fixed:
(1) the record date for determining stockholders entitled to notice of or to
vote at a meeting of stockholders shall be at the close of business on the day
next preceding the day on which notice is given, or, if notice is waived, at
the close of business on the day next preceding the day on which the meeting is
held and (2) the record date for determining stockholders for any other purpose
shall be at the close of business on the day on which the board of directors
adopts the resolution relating thereto. A determination of stockholders of
record entitled to notice of or to vote at a meeting of stockholders shall
apply to any adjournment of the meeting; provided, however, that the board of
directors may fix a new record date for the adjourned meeting.

         Section 6. Stock Ledger. The officer who has charge of the stock
ledger of the corporation shall prepare and make, at least ten days before
every meeting of stockholders, a complete list of the stockholders entitled to
vote at said meeting, arranged in alphabetical order, showing the address of
each stockholder and the number of shares registered in the name of each
stockholder. Such list shall be open to the examination of any stockholder, for
any purpose germane to the meeting, during ordinary business hours, for a
period of at least ten days prior to the meeting, either at a place within the
city where the meeting is to be held and which place shall be specified in the
notice of the meeting, or, if not specified, at the place where said meeting is
to be held. The list shall also be produced and kept at the time and place of
the meeting during the whole time thereof and may be inspected by any
stockholder who is present. The stock ledger shall be the only evidence as to
who are the stockholders entitled to examine the stock ledger, the list of
stockholders or the books of the corporation, or to vote in person or by proxy
at any meeting of stockholders.

         Section 7. Special Meetings. Special meetings of the stockholders, for
any purpose or purposes, unless otherwise prescribed by statute or by the
certificate of incorporation, may be called by the chief executive officer and
shall be called by the chief executive officer or the secretary at the request
in writing of a majority of the board of directors, or at the request in
writing of stockholders owning a majority in amount of the entire capital stock
of the corporation issued and outstanding and entitled to vote. Such request
shall state the purpose or purposes of the proposed meeting.

         Section 8. Notice of Special Meeting. Written notice of a special
meeting of stockholders, stating the date, time, place and purpose thereof,
shall be given to each stockholder entitled to vote thereat, at least ten days
but not more than fifty days before the date fixed for the meeting. If mailed,
such notice shall be deemed to be given when deposited in the mail, postage
prepaid, directed to the stockholder at his address as it appears on the
records of the corporation.

         Section 9. Business at Special Meeting. Business transacted at any
special meeting of stockholders shall be limited to the purposes stated in the
notice.


         Section 10. Quorum and Adjournments. The holders of a majority of the
stock issued and outstanding and entitled to vote thereat, present in person or
represented by proxy, shall constitute a quorum at all meetings of the
stockholders for the transaction of business, except

                                       2

<PAGE>

as otherwise provided by statute or by the certificate of incorporation. If,
however, such quorum shall not be present or represented at any meeting of the
stockholders, the stockholders entitled to vote thereat, present in person or
represented by proxy, shall have power by majority vote to adjourn the meeting
from time to time, without notice other than announcement at the meeting, until
a quorum shall be present or represented. Shares of its own stock belonging to
the corporation or to another corporation, if a majority of the shares entitled
to vote in the election of directors of such other corporation is held,
directly or indirectly, by the corporation, shall neither be entitled to vote
nor be counted for quorum purposes; provided, however, that the foregoing shall
not limit the right of any corporation to vote stock, including without
limitation its own stock, held by it in a fiduciary capacity. At such adjourned
meeting at which a quorum shall be present or represented, any business may be
transacted which might have been transacted at the meeting as originally
notified. If the adjournment is for more than thirty days, or if after the
adjournment a new record date is fixed for the adjourned meeting, a notice of
the adjourned meeting shall be given to each stockholder of record entitled to
vote at the meeting.

         Section 11. Organization. Meetings of stockholders shall be presided
over by the chairman of the board, if any, or in his absence by the chief
executive officer, or in the absence of the foregoing persons by a chairman
designated by the board of directors, or in the absence of such designation by
a chairman chosen at the meeting. The secretary or, in his absence, an
assistant secretary, shall act as secretary of the meeting, but in the absence
of the foregoing persons the chairman of the meeting may appoint any person to
act as secretary of the meeting.

         Section 12. Vote. Each stockholder entitled to vote at any meeting of
stockholders shall be entitled to one vote for each share of stock held by him
which has voting power upon the matters in question. Voting at meetings of
stockholders need not be by written ballot and need not be conducted by
inspectors unless the holders of a majority of the outstanding shares of all
classes of stock entitled to vote thereon present in person or by proxy at such
meeting shall so determine. At all meetings of stockholders for the election of
directors a plurality of the votes cast shall be sufficient to elect. All other
elections and questions shall, unless otherwise provided by law or by the
certificate of incorporation or these by-laws, be decided by the vote of the
holders of majority of the outstanding shares of stock entitled to vote thereon
present in person or by proxy at the meeting, provided that (except as
otherwise required by law or by the certificate of incorporation) the board of
directors may require a larger vote upon any election or question.

         Section 13. Proxies. Each stockholder entitled to vote at a meeting of

stockholders may authorize another person or persons to act for him by proxy,
but no such proxy shall be voted or acted upon after three years from its date,
unless the proxy provides for a longer period. A duly executed proxy shall be
irrevocable if it states that it is irrevocable and if, and only as long as, it
is coupled with an interest sufficient in law to support an irrevocable power.
A stockholder may revoke any proxy which is not irrevocable by attending the
meeting and voting in person or by filing an instrument in writing revoking the
proxy or another duly executed proxy bearing a later date with the secretary of
the corporation.

         Section 14. Action Without Meeting. Unless otherwise restricted by the
certificate of incorporation, any action required or permitted to be taken at
any annual or special meeting of the stockholders may be taken without a
meeting, without prior notice and without a vote, if a

                                       3

<PAGE>

consent in writing, setting forth the action so taken, shall be signed by the
holders of outstanding stock having not less than the minimum number of votes
that would be necessary to authorize or take such action at a meeting at which
all shares entitled to vote thereon were present and voted. Prompt notice of
the taking of corporate action without a meeting by less than unanimous written
consent shall be given to those stockholders who have not consented in writing.

                                  ARTICLE III
                                   DIRECTORS

         Section 1. Number. The number of directors which shall constitute the
whole board shall be one or such other number as shall be fixed from time to
time by the Board. The directors shall be elected at the annual meeting of the
stockholders, except as provided in Section 2 of this Article, and each
director elected shall hold office until his successor is elected and qualified
or until his earlier resignation or removal. Directors need not be
stockholders.

         Section 2. Vacancies. Vacancies and newly created directorships
resulting from any increase in the authorized number of directors may be filled
by a majority of the directors then in office, though less than a quorum, by
the sole remaining director, or by the stockholders at any meeting, and the
directors so chosen shall hold office until the next annual election and until
their successors are duly elected and shall qualify, unless sooner displaced.
If there are no directors in office, then an election of directors may be held
in the manner provided by statute.

         Section 3. Powers. The business of the corporation shall be managed by
its board of directors which may exercise all such powers of the corporation
and do all such lawful acts and things as are not by statute or by the
certificate of incorporation or by these by-laws directed or required to be
exercised or done by the stockholders.

         Section 4. Chairman of the Board. There may be a chairman of the board
elected by the directors from their number at any meeting of the board of

directors. The chairman shall preside at all meetings of the board of directors
and perform such other duties as may be directed by the board.

                                   ARTICLE IV
                       MEETINGS OF THE BOARD OF DIRECTORS

         Section 1. Location. The board of directors of the corporation may
hold meetings, both regular and special, either within or without the State of
Delaware.

         Section 2. First Meeting. The first meeting of each newly elected
board of directors shall be held at the same place as the annual meeting of the
stockholders of the corporation and no notice of such meeting shall be
necessary to the newly elected directors in order legally to constitute the
meeting, provided a quorum shall be present.

         Section 3. Regular Meetings. Regular meetings of the board of
directors may be held without notice at such time and at such place as shall
from time to time be determined by the board. If so determined, notices of
regular meetings need not be given.

                                       4

<PAGE>

         Section 4. Special Meetings. Special meetings of the board may be
called by the chief executive officer on not less than two, or, in the case of
notice given by mail, not less than three days' notice to each director;
special meetings shall be called by the chief executive officer or the
secretary on like notice on the written request of two directors, unless the
board consists of only one director in which case special meetings shall be
called by the chief executive officer or the secretary on like notice on the
written request of the sole director.

         Section 5. Quorum. At all meetings of the board a majority of the
directors shall constitute a quorum for the transaction of business and the act
of a majority of the directors present at any meeting at which there is a
quorum shall be the act of the board of directors, except as may be otherwise
specifically provided by statute or by the certificate of incorporation. If a
quorum shall not be present at any meeting of the board of directors, the
directors present thereat may adjourn the meeting from time to time, without
notice other than announcement at the meeting, until a quorum shall be present.

         Section 6. Organization. Meetings of the board of directors shall be
presided over by the chairman of the board, if any, or in his absence by the
chief executive officer, or in their absence by a chairman chosen at the
meeting. The secretary or, in his absence, an assistant secretary, shall act as
secretary of the meeting, but in their absence the chairman of the meeting may
appoint any person to act as secretary of the meeting.

         Section 7. Action Without Meeting. Unless otherwise restricted by the
certificate of incorporation or these by-laws, any action required or permitted
to be taken at any meeting of the board of directors or of any committee
thereof may be taken without a meeting, if a written consent thereto is signed

by all members of the board or of such committee, as the case may be, and such
written consent is filed with the minutes of proceeding of the board or
committee.

         Section 8. Meeting by Conference Telephone. Unless otherwise
restricted by the certificate of incorporation, members of the board of
directors or any committee designated by the board may participate in the
meeting of the board or committee by means of conference telephone or similar
communications equipment by means of which all persons participating in the
meeting can hear each other and such participation in a meeting shall
constitute presence in person at such meeting.

                                   ARTICLE V
                            COMMITTEES OF DIRECTORS

         Section 1. Committees. The board of directors may, by resolution
passed by a majority of the whole board, designate one or more committees, each
committee to consist of one or more of the directors of the corporation. The
board may designate one or more directors as alternate members of any
committee, who may replace any absent or disqualified member at any meeting of
the committee. In the absence or disqualification of a member of the committee,
the member or members thereof present at any meeting and not disqualified from
voting, whether or not he or they constitute a quorum, may unanimously appoint
another member of the board of directors to act at the meeting in place of any
such absent or disqualified member. To the extent provided in the resolution,
any such committee shall have and may exercise the powers of the board of
directors in the management of the business and affairs of the corporation

                                       5

<PAGE>

and may authorize the seal of the corporation to be affixed to all papers which
may require it; but no such committee shall have power or authority in
reference to amending the certificate of incorporation (except that a committee
may, to the extent authorized in the resolution or resolutions providing for
the issuance of shares of stock adopted by the board of directors as provided
in Section 151(a) of the General Corporation Law of Delaware, fix any of the
preferences or rights of the shares), adopting an agreement of merger or
consolidation, recommending to the stockholders the sale, lease or exchange of
all or substantially all of the corporation's property and assets, recommending
to the stockholders a dissolution of the corporation or a revocation of
dissolution, or amending these by-laws and, unless the resolution expressly so
provides, no such committee shall have the power or authority to declare a
dividend or to authorize the issuance of stock. Such committee or committees
shall have such name or names as may be determined from time to time by
resolution adopted by the board of directors.

         Section 2. Committee Rules. Unless the board of directors otherwise
provides, each committee designated by the board may make, alter and repeal
rules for the conduct of its business. In the absence of such rules, each
committee shall conduct its business in the same manner as the board of
directors conducts its business pursuant to Article III of these by-laws.


         Section 3. Minutes. Each committee shall keep regular minutes of its
meetings and report the same to the board of directors when required.

                                   ARTICLE VI
                           COMPENSATION OF DIRECTORS

         Section 1. Compensation. The directors may be paid their expenses, if
any, of attendance at each meeting of the board of directors and may be paid a
fixed sum for attendance at each meeting of the board of directors or a stated
salary as director. No such payment shall preclude any director from serving
the corporation in any other capacity and receiving compensation therefor.
Members of special or standing committees may be allowed like compensation for
attending committee meetings.

                                  ARTICLE VII
                              REMOVAL OF DIRECTORS

         Section 1. Removal. Any director or the entire board of directors may
be removed, with or without cause, by the holders of a majority of shares
entitled to vote at an election of directors.

                                  ARTICLE VIII
                                    NOTICES

         Section 1. Writing. Notices to directors and stockholders shall be in
writing and delivered personally or mailed to the directors or stockholders at
their addresses appearing on the books of the corporation. Notice to directors
may also be given by telegram, telex or facsimile.

                                       6

<PAGE>

         Section 2. Waiver. Whenever any notice is required to be given under
provisions of the statutes or of the certificate of incorporation or of these
by-laws, a waiver thereof in writing, signed by the person or persons entitled
to said notice, whether before or after the time stated therein, shall be
deemed equivalent thereto. Attendance of a person at a meeting shall constitute
a waiver of notice of such meeting, except when the person attends a meeting
for the express purpose of objecting, at the beginning of the meeting, to the
transaction of any business because the meeting is not lawfully called or
convened. Neither the business to be transacted at, nor the purpose of any
regular or special meeting of the stockholders, directors, or members of a
committee of directors need be specified in any written waiver of notice.

                                   ARTICLE IX
                                    OFFICERS

         Section 1. Officers. The officers of the corporation shall be chosen
by the board of directors and shall be a president and a secretary. The board
of directors may also choose a vice president or vice presidents, one or more
assistant secretaries, a treasurer or treasurers and assistant treasurers. Two
or more offices may be held by the same person.


         Section 2. Election. The board of directors at its first meeting after
each annual meeting of stockholders shall choose a president, a secretary and a
treasurer, and may choose one or more vice presidents, assistant secretaries or
assistant treasurers, none of whom need be a member of the board.

         Section 3. Other Officers. The board of directors may appoint such
other officers and agents as it shall deem necessary who shall hold their
offices for such terms and shall exercise such powers and perform such duties
as shall be determined from time to time by the board.

         Section 4. Salaries. The salaries of all officers and agents of the
corporation shall be fixed by the board of directors.

         Section 5. Term. Each officer of the corporation shall hold office
until his successor is chosen and qualified or until his earlier resignation or
removal. Any officer elected or appointed by the board of directors may be
removed, with or without cause, at any time by the affirmative vote of a
majority of the board of directors, but such removal shall be without prejudice
to the contractual rights of such officer, if any, with the corporation. Any
vacancy occurring in any office of the corporation shall be filled by the board
of directors.

                                   ARTICLE X
                                   PRESIDENT

         Section 1. Duties and Powers. The president of the corporation shall
be the chief executive officer of the corporation. He shall, when present and
in the absence of the chairman of the board, if any, preside at all meetings of
the stockholders and at all meetings of the board of directors. He may sign all
authorized contracts in the name of the corporation, shall have general charge
and supervision of the business of the corporation, subject to the control of
the

                                       7

<PAGE>



board of directors, and shall be the medium of communication of the board of
directors and any board committee of reports, proposals and recommendations for
their respective consideration or action. He may sign, with the treasurer or an
assistant treasurer or the secretary or an assistant secretary, certificates of
shares of the capital stock of the corporation, and he shall do and perform
such other duties as may be assigned to him, from time to time, by the board of
directors. All officers shall report to the chief executive officer or
according to his direction in respect of any matters within his jurisdiction.

                                   ARTICLE XI
                              THE VICE PRESIDENTS

         Section 1. Duties and Powers. The vice president, or if there shall be
more than one, the vice presidents in the order determined by the board of
directors, shall, in the absence or disability of the president, perform the

duties and exercise the powers of the president and shall perform such other
duties and have such other powers as the board of directors may from time to
time prescribe. If a vice president is designated as the chief operating
officer of the corporation, then he shall be deemed to be the most senior vice
president of the corporation.

                                  ARTICLE XII
                    THE SECRETARY AND ASSISTANT SECRETARIES

         Section 1. Duties and Powers. The secretary shall attend all meetings
of the board of directors and all meetings of the stockholders and record all
the proceedings of the meetings of the stockholders and of the board of
directors in a book to be kept for that purpose and shall perform like duties
for the standing committees when required. The secretary shall give, or cause
to be given, notice of all meetings of the stockholders and special meetings of
the board of directors, and shall perform such other duties as may be
prescribed by the board of directors or president, under whose supervision he
shall be. The secretary shall keep in safe custody the seal of the corporation
and, when authorized by the board of directors, affix the same to any
instrument requiring it and, when so affixed, it shall be attested by his
signature or by the signature of an assistant secretary.

         Section 2. Assistant Secretaries. The assistant secretary, or if there
be more than one, the assistant secretaries in the order determined by the
board of directors, shall, in the absence or disability of the secretary,
perform the duties and exercise the powers of the secretary and shall perform
such other duties and have such other powers as the board of directors may from
time to time prescribe.

                                  ARTICLE XIII
                     THE TREASURER AND ASSISTANT TREASURERS

         Section 1. Duties and Powers. The treasurer shall have the custody of
the corporate funds and securities and shall keep full and accurate accounts of
receipts and disbursements in books belonging to the corporation and shall
deposit all moneys and other valuable effects in the name and to the credit of
the corporation in such depositories as may be designated by the board of
directors. The treasurer shall be the chief financial officer of the
corporation.

                                       8

<PAGE>

         Section 2. Disbursement. The treasurer shall disburse the funds of the
corporation as may be ordered by the board of directors, taking proper vouchers
for such disbursements, and shall render to the president and the board of
directors, at its regular meetings, or when the board of directors so requires,
an account of all his transactions as treasurer and of the financial condition
of the corporation.

         Section 3. Bond. If required by the board of directors, he shall give
the corporation a bond (which shall be renewed as and when required) in such
sum and with such surety or sureties as shall be satisfactory to the board of

directors for the faithful performance of the duties of his office and for the
restoration to the corporation, in case of his death, resignation, retirement
or removal from office, of all books, papers, vouchers, money and other
property of whatever kind in his possession or under his control belonging to
the corporation.

         Section 4. Assistant Treasurer. The assistant treasurer, or if there
shall be more than one, the assistant treasurers in the order determined by the
board of directors, shall, in the absence or disability of the treasurer,
perform the duties and exercise the powers of the treasurer and shall perform
such other duties and have such other powers as the board of directors may from
time to time prescribe.

                                  ARTICLE XIV
               INDEMNIFICATION OF DIRECTORS, OFFICERS AND OTHERS

         Section 1. Indemnification. The corporation shall indemnify any person
who was or is a party or is threatened to be made a party to any threatened,
pending or completed action, suit or proceeding, whether civil, criminal,
administrative or investigative (other than an action by or in the right of the
corporation) by reason of the fact that he is or was a director, officer,
employee or agent of the corporation, or is or was serving at the request of
the corporation as a director, officer, employee or agent of another
corporation, partnership, joint venture, trust or other enterprise, against
expenses (including attorneys' fees), judgments, fines and amounts paid in
settlement actually and reasonably incurred by him in connection with such
action, suit or proceeding if he acted in good faith and in a manner he
reasonably believed to be in, or not opposed to, the best interests of the
corporation, and, with respect to any criminal action or proceeding, had no
reasonable cause to believe his conduct was unlawful. The termination of any
action, suit or proceeding by judgment, order, settlement, conviction, or upon
a plea of nolo contendere or its equivalent, shall not, of itself, create a
presumption that the person seeking indemnification did not act in good faith
and in a manner which he reasonably believed to be in or not opposed to the
best interests of the corporation, and with respect to any criminal action or
proceeding, had reasonable cause to believe that his conduct was unlawful.

         Section 2. Indemnification in Actions by the Corporation. The
corporation shall indemnify any person who was or is a party or is threatened
to be made a party to any threatened, pending or completed action or suit by or
in the right of the corporation to procure a judgment in its favor by reason of
the fact that he is or was a director, officer, employee or agent of the
corporation, or is or was serving at the request of the corporation as a
director, officer, employee or agent of another corporation, partnership, joint
venture, trust or other enterprise against expenses (including attorneys' fees)
actually and reasonably incurred by him

                                       9

<PAGE>

in connection with the defense or settlement of such action or suit if he acted
in good faith and in a manner he reasonably believed to be in or not opposed to
the best interests of the corporation and except that no indemnification shall

be made in respect of any claim, issue or matter as to which such person shall
have been adjudged to be liable to the corporation unless and only to the
extent that the Court of Chancery of the State of Delaware or the court in
which such action or suit was brought shall determine upon application that,
despite the adjudication of liability but in view of all the circumstances of
the case, such person is fairly and reasonably entitled to indemnity for such
expenses which the Court of Chancery or such other court shall deem proper.

         Section 3. Miscellaneous. To the extent that a director, officer,
employee or agent of the corporation has been successful on the merits or
otherwise in defense of any action, suit or proceeding referred to in Sections
(1) and (2) of this Article XIV, or in defense of any claim, issue or matter
therein, he shall be indemnified against expenses (including attorneys' fees)
actually and reasonably incurred by him in connection therewith. Any
indemnification under Sections (1) and (2) of this Article XIV (unless ordered
by a court) shall be made by the corporation only as authorized in the specific
case upon a determination that indemnification of the director, officer,
employee or agent is proper in the circumstances because he has met the
applicable standard of conduct set forth in such Sections (1) and (2). Such
determination shall be made (a) by the Board of Directors of the corporation by
a majority vote of a quorum consisting of directors who were not parties to
such action, suit or proceeding, or (b) if such a quorum is not obtainable, or,
even if obtainable, a quorum of disinterested directors so directs, by
independent legal counsel in a written opinion, or (c) by the stockholders of
the corporation. Expenses (including attorneys' fees) incurred by an officer or
director in defending any civil, criminal, administrative or investigative
action, suit or proceeding may be paid by the corporation in advance of the
final disposition of such action, suit or proceeding upon receipt of an
undertaking by or on behalf of such director or officer to repay such amount if
it shall ultimately be determined that he is not entitled to be indemnified by
the corporation authorized in this Article XIV. Such expenses (including
attorneys' fees) incurred by other employees and agents may be so paid upon
such terms and conditions, if any, as the Board of Directors of the corporation
deems appropriate. The indemnification and advancement of expenses provided by,
or granted pursuant to, the other sections of this Article XIV shall not be
deemed exclusive of any other rights to which those seeking indemnification or
advancement of expenses may be entitled under any law, by-law, agreement, vote
of stockholders or disinterested directors or otherwise, both as to action in
an official capacity and as to action in another capacity while holding such
office.

         Section 4. Insurance. The corporation may purchase and maintain
insurance on behalf of any person who is or was a director, officer, employee
or agent of the corporation, or is or was serving at the request of the
corporation as a director, officer, employee or agent of another corporation,
partnership, joint venture, trust or other enterprise against any liability
asserted against him and incurred by him in any such capacity, or arising out
of his status as such, whether or not the corporation would have the power to
indemnify him against such liability under the provisions of Section 145 of the
General Corporation Law of Delaware.

         Section 5. Definitions. For purposes of this Article XIV, references
to "the corporation" shall include, in addition to the resulting corporation,
any constituent corporation


                                       10

<PAGE>

(including any constituent of a constituent) absorbed in a consolidation or
merger which, if its separate existence had continued, would have had power and
authority to indemnify its directors, officers, employees or agents so that any
person who is or was a director, officer, employee or agent of such constituent
corporation, or is or was serving at the request of such constituent
corporation as a director, officer, employee or agent of another corporation,
partnership, joint venture, trust or other enterprise, shall stand in the same
position under the provisions of this Article XIV with respect to the resulting
or surviving corporation as he would have with respect to such constituent
corporation if its separate existence had continued. For purposes of this
Article XIV, references to "other enterprises" shall include employee benefit
plans; references to "fines" shall include any excise taxes assessed on a
person with respect to an employee benefit plan; and references to "serving at
the request of the corporation" shall include any service as a director,
officer, employee or agent of the corporation which imposes duties on, or
involves service by, such director, officer, employee or agent with respect to
any employee benefit plan, its participants or beneficiaries; and a person who
acted in good faith and in a manner he reasonably believed to be in the
interest of the participants and beneficiaries of an employee benefit plan
shall be deemed to have acted in a manner "not opposed to the best interests of
the corporation" as referred to in this Article XIV.

         Section 6. Survival. The indemnification and advancement of expenses
provided by, or granted pursuant to, this Article XIV shall, unless otherwise
provided when authorized or ratified, continue as to a person who has ceased to
be a director, officer, employee or agent and shall inure to the benefit of the
heirs, executors and administrators of such a person.

                                   ARTICLE XV
                             CERTIFICATES OF STOCK

         Section 1. Certificates. Every holder of stock in the corporation
shall be entitled to have a certificate, signed by, or in the name of the
corporation by, the president or a vice president and the treasurer or an
assistant treasurer, or the secretary or an assistant secretary of the
corporation, certifying the number of shares owned by him in the corporation.
If the corporation shall be authorized to issue more than one class of stock,
or more than one series of any class, the designations, preferences and
relative participating, optional or other special rights of each class of stock
or series thereof and the qualifications, limitations or restrictions of such
preferences and/or rights shall be set forth in full or summarized on the face
or back of the certificate which the corporation shall issue to represent such
class of stock; provided, however, that except as otherwise provided in Section
202 of the General Corporation Law of Delaware, in lieu of the foregoing
requirements, there may be set forth on the face or back of the certificate
which the corporation shall issue to represent such class or series of stock, a
statement that the corporation will furnish without charge to each stockholder
who so requests, the designations, preferences and relative participating,
optional or other special rights of each class of stock or series thereof and

the qualifications, limitations or restrictions of such preferences and/or
rights.

         Section 2. Facsimile Signatures. Where a certificate is signed (1) by
a transfer agent or an assistant transfer agent or (2) by a transfer clerk
acting on behalf of the corporation and a registrar, the signature of any such
president, vice president, treasurer, assistant treasurer,

                                       11

<PAGE>

secretary or assistant secretary may be facsimile. In case any officer or
officers who have signed, or whose facsimile signature or signatures have been
used on, any such certificate or certificates, shall cease to be such officer
or officers of the corporation, whether because of death, resignation, removal
or otherwise, before such certificate or certificates have been delivered by
the corporation, such certificate or certificates may nevertheless be adopted
by the corporation and be issued and delivered as though the person or persons
who signed such certificate or certificates or whose facsimile signature or
signatures have been used thereon had not ceased to be such officer or officers
of the corporation.

         Section 3. Lost Certificates. The board of directors may direct a new
certificate or certificates to be issued in place of any certificate or
certificates theretofore issued by the corporation alleged to have been lost,
stolen or destroyed, upon the making of an affidavit of the fact by the person
claiming the certificate of stock to be lost or destroyed. When authorizing
such issue of a new certificate or certificates, the board of directors may, in
its discretion and as a condition precedent to the issuance thereof, require
the owner of such lost, stolen or destroyed certificate or certificates, or his
legal representative, to advertise the same in such manner as it shall require
and/or to give the corporation a bond in such sum as it may direct as indemnity
against any claim that may be made against the corporation with respect to the
certificate alleged to have been lost, stolen or destroyed or the issuance of
such new certificate.

         Section 4. Transfers of Stock. Upon surrender to the corporation or
the transfer agent of the corporation of a certificate for shares duly endorsed
or accompanied by proper evidence of succession, assignment or authority to
transfer, it shall be the duty of the corporation to issue a new certificate to
the person entitled thereto, cancel the old certificate and record the
transaction upon its books.

         Section 5. Closing of Transfer Books. The board of directors may close
the stock transfer books of the corporation for a period of not more than sixty
nor less than ten days preceding the date of any meeting of stockholders or the
date for payment of any dividend or the date for the allotment of rights or the
date when any change or conversion or exchange of capital stock shall go into
effect or for a period of not more than sixty nor less than ten days in
connection with obtaining the consent of stockholders for any purpose. In lieu
of closing the stock transfer books as aforesaid, the board of directors may
fix in advance a record date, pursuant to Article II of these by-laws;
provided, however, that in the event that a lender or other party has the

contractual right to foreclose upon the stock of the corporation, the
corporation must immediately make any and all notations in the stock transfer
books as requested by such lender or other party.

         Section 6. Registered Stockholders. The corporation shall be entitled
to recognize the exclusive right of a person registered on its books as the
owner of shares to receive dividends, and to vote as such owner, and to hold
liable for calls and assessments a person registered on its books as the owner
of shares, and shall not be bound to recognize any equitable or other claim to
or interest in such share or shares on the part of any other person, whether or
not it shall have express or other notice thereof, except as otherwise provided
by the laws of Delaware.

                                       12

<PAGE>

                                  ARTICLE XVI
                               GENERAL PROVISIONS

         Section 1. Dividends. Dividends upon the capital stock of the
corporation, subject to the provisions of the certificate of incorporation, if
any, may be declared by the board of directors at any regular or special
meeting, pursuant to law. Dividends may be paid in cash, in property, or in
shares of the capital stock, subject to the provisions of the certificate of
incorporation.

         Section 2. Reserves. Before payment of any dividend, there may be set
aside out of any funds of the corporation available for dividends such sum or
sums as the directors from time to time, in their absolute discretion, think
proper as a reserve or reserves to meet contingencies, or for equalizing
dividends, or for repairing or maintaining any property of the corporation, or
for such other purpose as the directors shall think conducive to the interest
of the corporation, and the directors may modify or abolish any such reserve in
the manner in which it was created.

         Section 3. Annual Statement. The board of directors shall present at
each annual meeting, and at any special meeting of the stockholders when called
for by vote of the stockholders, a full and clear statement of the business and
condition of the corporation.

         Section 4. Checks. All checks or demands for money and notes of the
corporation shall be signed by such officer or officers or such other person or
persons as the board of directors may from time to time designate.

         Section 5. Fiscal Year. The fiscal year of the corporation shall be
fixed by resolution of the board of directors.

         Section 6. Seal. The corporate seal shall have inscribed thereon the
name of the corporation, the year of its organization and the words "Corporate
Seal, Delaware." The seal may be used by causing it or a facsimile thereof to
be impressed or affixed or reproduced or otherwise.

         Section 7. Indemnification. The corporation shall indemnify to the

fullest extent authorized by law and the certificate of incorporation any
person made or threatened to be made a party to an action or proceeding,
whether criminal, civil, administrative or investigative, by reason of the fact
that he, his testator or intestate is or was a director, officer or employee of
the corporation or any predecessor of the corporation or serves or served any
other enterprise as a director, officer or employee at the request of the
corporation or any predecessor of the corporation.

         Section 8. Form of Records. Any records maintained by the corporation
in the regular course of its business, including its stock ledger, books of
account, and minute books, may be kept on, or be in the form of, punch cards,
magnetic tape, photographs, microphotographs, or any other information storage
device, provided that the records so kept can be converted into clearly legible
form within a reasonable time. The corporation shall so convert any records so
kept upon the request of any person entitled to inspect the same.

                                       13

<PAGE>

                                  ARTICLE XVII
                                   AMENDMENTS

         Section 1. Amendments. These by-laws may be altered or repealed by the
stockholders at any regular meeting or special meeting of the stockholders if
notice of such alteration or repeal is contained in the notice of such meeting.

                                       14



<PAGE>


- -------------------------------------------------------------------------------






                      THIRD AMENDED AND RESTATED AGREEMENT

                             OF LIMITED PARTNERSHIP

                                       OF

                         NATIONAL TOBACCO COMPANY, L.P.

                               dated May 17, 1996

- -------------------------------------------------------------------------------

<PAGE>

<TABLE>
<CAPTION>
                                TABLE OF CONTENTS

Article              Section                                                                                   Page
- -------              -------                                                                                   ----
<S>                  <C>                                                                                       <C>    

ARTICLE I            ORGANIZATIONAL MATTERS.....................................................................  1
                     1.1          Continuation..................................................................  1
                     1.2          Name..........................................................................  1
                     1.3          Character of Business.........................................................  2
                     1.4          Principal Place of Business...................................................  2
                     1.5          Registered Office and Agent...................................................  2
                     1.6          Fiscal Year...................................................................  2

ARTICLE II           CAPITAL CONTRIBUTIONS, WITHDRAWALS AND
                     CAPITAL ACCOUNTS...........................................................................  2
                     2.1          Capital Contributions to the Partnership......................................  2
                     2.2          No Return of Capital Contributions............................................  3
                     2.3          No Interest...................................................................  3
                     2.4          Capital Accounts..............................................................  3

ARTICLE III          RIGHTS AND OBLIGATIONS OF THE PARTNERS.....................................................  3
                     3.1          Management of Partnership.....................................................  3
                     3.2          Limitations on General Partner's Authority....................................  3
                     3.3          Liability of Partners.........................................................  4
                     3.4          Other Activities of the Partner...............................................  4
                     3.5          Authorization.................................................................  4

ARTICLE IV           EXCULPATION AND INDEMNITY..................................................................  5
                     4.1          Exculpation...................................................................  5
                     4.2          Indemnity.....................................................................  5

ARTICLE V            DISTRIBUTIONS AND ALLOCATIONS..............................................................  6
                     5.1          Distributions.................................................................  6
                     5.2          Tax Advances..................................................................  6
                     5.3          Allocations...................................................................  6

ARTICLE VI           TRANSFERS OF PARTNERSHIP INTEREST..........................................................  7
                     6.1          Transfers of Partnership Interest.............................................  7

</TABLE>

                                       i

<PAGE>

<TABLE>
<CAPTION>
Article              Section                                                                                    Page
- -------              -------                                                                                    ----

<S>                  <C>                                                                                        <C>    
ARTICLE VII          GENERAL ACCOUNTING PROVISIONS AND REPORTS..................................................  8
                     7.1          Books of Account; Tax Returns.................................................  8
                     7.2          Place Kept; Inspection........................................................  8
                     7.3          Tax Matters Partner...........................................................  8

ARTICLE VIII         AMENDMENTS AND WAIVERS.....................................................................  8

ARTICLE IX           DISSOLUTION AND TERMINATION................................................................  9
                     9.1          Dissolution...................................................................  9
                     9.2          Accounting on Dissolution.....................................................  9
                     9.3          Termination................................................................... 10
                     9.4          No Negative Capital Account Obligation........................................ 10

ARTICLE X            MISCELLANEOUS.............................................................................. 10
                     10.1         Waiver of Partition........................................................... 10
                     10.2         Entire Agreement.............................................................. 10
                     10.3         Severability.................................................................. 10
                     10.4         Notices....................................................................... 11
                     10.5         Governing Laws................................................................ 11
                     10.6         Successors and Assigns........................................................ 11
                     10.7         Counterparts.................................................................. 11
                     10.8         Headings...................................................................... 11
                     10.9         Other Terms................................................................... 11

</TABLE>

                                      ii

<PAGE>


                         National Tobacco Company, L.P.
           Third Amended and Restated Agreement of Limited Partnership

         This Third Amended and Restated Agreement of Limited Partnership (this
"Agreement") of National Tobacco Company, L.P., a Delaware limited partnership
(the "Partnership"), is made among National Tobacco Finance Corporation, a
Delaware corporation, as the sole general partner (the "General Partner"), and
NTC Holding, LLC, a Delaware limited liability company, as the sole limited
partner (the "Limited Partner"). The General Partner and the Limited Partner are
herein collectively referred to as the "Partners."

                                    PREMISES:

         The Partnership was formed by the filing of a certificate of limited
partnership on January 26, 1988 and, prior to the date hereof, was governed by
the Delaware Revised Uniform Limited Partnership Act, as from time to time
amended (the "Delaware Act"), and the provisions of that certain Amended and
Restated Agreement of Limited Partnership of National Tobacco Company, L.P.
dated April 26, 1988, as amended and restated on March 4, 1992 and April 14,
1992, and amended on May 17, 1996 (as amended, the "Prior Agreement"). The
General Partner and the Limited Partner now desire to amend and restate the
Prior Agreement in its entirety as follows.

                                    ARTICLE I
                             ORGANIZATIONAL MATTERS

         1.1 Continuation. The General Partner and the Limited Partner hereby
continue the Partnership without dissolution as a limited partnership pursuant
to the provisions of this Agreement and the Delaware Act, and the rights and
obligations of the Partners and the administration and termination of the
Partnership shall be governed by this Agreement and the Delaware Act. The
General Partner and Limited Partner have been admitted as general partner of the
Partnership and limited partner of the Partnership respectively, immediately
prior to the withdrawal of the partners of the Partnership under the Prior
Agreement.

         1.2 Name.  The name of the Partnership is National Tobacco 
Company, L.P. The General Partner may change the name of the Partnership and may
cause the

                                      1




<PAGE>


Partnership to adopt or use trade or fictitious names appropriate to the
accomplishment of its business purpose.


         1.3 Character of Business. The purposes of the Partnership shall be (i)
to operate the business of National Tobacco Company, L.P., and (ii) to engage or
participate in any other lawful business activities (as determined by the
General Partner) in which limited partnerships formed in the State of Delaware
may engage or participate.

         1.4 Principal Place of Business. The principal place of business of the
Partnership shall be located at 444 Park Avenue South, New York, New York 10016.
The General Partner may from time to time change the principal place of business
of the Partnership. In addition, in its discretion, the General Partner may
establish additional places of business for the Partnership.

         1.5 Registered Office and Agent.

             (a) The name of the registered agent of the Partnership in the
State of Delaware upon whom process may be served is The Corporation Trust
Company, whose address is Corporation Trust Center, 1209 Orange Street,
Wilmington, Delaware 19801.

             (b) The address of the registered office of the Partnership in
the State of Delaware is Corporation Trust Center, 1209 Orange Street,
Wilmington, Delaware 19801.

         1.6 Fiscal Year. The fiscal year of the Partnership shall end on
December 31 of each calendar year unless, for United States federal income tax
purposes, another fiscal year is elected. The Partnership shall have the same
fiscal year for United States federal income tax purposes and for accounting
purposes.

                                   ARTICLE II
             CAPITAL CONTRIBUTIONS, WITHDRAWALS AND CAPITAL ACCOUNTS

         2.1 Capital Contributions to the Partnership.  The Partners shall 
make capital contributions to the Partnership in the amounts set forth on
Schedule I to this Agreement. Such capital contributions shall be made from time
to time as the General Partner and the Limited Partner may approve for any other
purpose. The General

                                        2




<PAGE>


Partner shall contribute an amount of capital to the Partnership and shall from
time to time make additional capital contributions to the extent required to
cause its aggregate capital contributions to equal at least one percent (1%) of
the aggregate capital contributions of all Partners. The foregoing capital
contribution commitments of the Partners are solely for the benefit of the
Partners, as among themselves, and to the fullest extent permitted by law may
not be enforced by any creditor, receiver or trustee of the Partnership or by
any other person.


         2.2 No Return of Capital Contributions.  No Partner is entitled to 
a withdrawal or return of its capital contributions. Instead, each Partner shall
look solely to distributions from the Partnership for such purpose.

         2.3 No Interest.  No Partner shall be entitled to interest on its 
capital contributions, and any interest actually received by reason of
investment of any part of the Partnership's funds shall be included in the
Partnership's property.

         2.4 Capital Accounts. The Partnership shall maintain for each Partner a
separate capital account (a "Capital Account") in accordance with Section 704(b)
of the Internal Revenue Code of 1986, as amended (the "Code"), and Section
1.704-1(b) of the regulations promulgated by the United States Department of
Treasury with respect to the Code (the "Regulations").

                                   ARTICLE III
                     RIGHTS AND OBLIGATIONS OF THE PARTNERS

         3.1 Management of Partnership. The management, control and direction of
the Partnership and its operations, business and affairs shall be vested
exclusively in the General Partner, which shall have the right, power and
authority, acting solely by itself and without the necessity of approval by the
Limited Partner or any other person, to carry out any and all the purposes of
the Partnership and to perform or refrain from performing any and all acts that
the General Partner may deem necessary, desirable, appropriate or incidental
thereto, subject only to the limitations contained in the Act and such further
limitations as are expressly stated in this Agreement.

         3.2 Limitations on General Partner's Authority.  Notwithstanding 
the grant of authority to the General Partner pursuant to Section 3.1, none of
the following actions shall be approved by the General Partner or any officer of
the Partnership, without first

                                        3




<PAGE>

having obtained the prior written consent of the Limited Partner, pursuant to
the terms of the Operating Agreement of the Limited Partner thereof:

             (a)      Mergers or consolidations involving the Partnership, 
whether or not the Partnership is the surviving entity;

             (b)      Sale of all or substantially all of the assets of the 
Partnership (whether effected by sale of assets, equity exchange or otherwise);

             (c)      Subject to Section 17-802 of the Act, dissolution of 
the Partnership; or

             (d)      Admit a new partner under Section 6.1.


Except as specifically set forth in this Section 3.2, the Limited Partner shall
not participate in the management, control or direction of the Partnership's
operations, business or affairs, transact any business for the Partnership, or
have the power to act for or on behalf of or to bind the Partnership, such
powers being vested solely and exclusively in the General Partner.

         3.3 Liability of Partners. The General Partner shall be personally
liable for the debts and obligations of the Partnership if (but solely to the
extent) required by applicable law; provided, however, that all such debts and
obligations shall be paid or discharged first with the property of the
Partnership (including insurance proceeds) before the General Partner shall be
obligated to pay or discharge any such debt or obligation with its personal
assets. Notwithstanding the preceding sentence, the General Partner shall not be
personally liable for any debts or obligations which are nonrecourse or which,
under the terms thereof, do not create or impose such liability. Except as
otherwise required by law, the Limited Partner shall not be personally liable
for any of the debts or obligations of the Partnership.

         3.4 Other Activities of the Partner. Neither this Agreement nor any
principle of law or equity shall preclude or limit, in any respect, the right of
any Partner or any affiliate thereof to engage in or derive profit or
compensation from any activities or investments, nor give any other Partner any
right to participate or share in such activities or investments or any profit or
compensation derived therefrom.

         3.5 Authorization.  The Partnership, and the General Partner on 
behalf of the Partnership, may enter into and perform the Loan Documents (as
defined in the

                                      4




<PAGE>



Operating Agreement of the Limited Partner (the "Operating Agreement")) and the
Operating Agreement of the Limited Partner the agreements relating thereto or in
connection therewith without any further act, vote or approval of any partner of
the Partnership notwithstanding any other provision of this Agreement, the
Delaware Act or other applicable law, rule or regulation. The General Partner is
hereby authorized to enter into the agreements described in the preceding
sentence on behalf of the Partnership, but such authorization shall not be
deemed a restriction on the power of the General Partner to enter into other
agreements on behalf of the Partnership.

                                   ARTICLE IV
                            EXCULPATION AND INDEMNITY

         4.1 Exculpation. Neither the General Partner nor any affiliate of the
General Partner, nor any officer, director, employee, agent, stockholder or

partner of the General Partner or any of its affiliates, shall be liable,
responsible or accountable in damages or otherwise to the Partnership or any
Partner by reason of, or arising from, the operations, business or affairs of,
or any action taken or failure to act on behalf of, the Partnership, except to
the extent that any of the foregoing is determined, by a final, nonappealable
order of a court of competent jurisdiction, to have been primarily caused by the
gross negligence, willful misconduct or bad faith of the person claiming
exculpation.

         4.2 Indemnity. The Partnership shall indemnify the General Partner,
each affiliate of the General Partner, and each officer, director, stockholder,
partner, manager, member, employee or agent of the General Partner or any of its
affiliates, against any claim, loss, damage, liability or expense (including
attorneys' fees, court costs and costs of investigation and appeal) suffered or
incurred by any such indemnitee by reason of, or arising from, the operations,
business or affairs of, or any action taken or failure to act on behalf of, the
Partnership, except to the extent any of the foregoing is determined by a final,
nonapplicable order of a court of competent jurisdiction to have been primarily
caused by the gross negligence, willful misconduct or bad faith of the person
claiming indemnification. Unless a determination has been made (by a final,
nonappealable order of a court of competent jurisdiction) that indemnification
is not required, the Partnership shall, upon the request of any indemnitee,
advance or promptly reimburse such indemnitee's costs of investigation,
litigation or appeal, including reasonable attorneys' fees; provided, however,
that the affected indemnitee shall, as a condition of such indemnitee's right to
receive such advances and reimbursements, undertake in writing to repay promptly
the Partnership for all such

                                        5




<PAGE>



advancements or reimbursements if a court of competent jurisdiction determines
that such indemnitee is not entitled to indemnification under this Section 4.2.

                                    ARTICLE V
                          DISTRIBUTIONS AND ALLOCATIONS

         5.1 Distributions. Subject to Section 5.2 and the restrictions imposed
by the Credit Agreement dated as of May 17, 1996 (the "Credit Agreement") among
the Partnership, the lenders named therein and Societe Generale, as the same may
be amended, supplemented or otherwise modified from time to time (and all
agreements and instruments entered into or issued pursuant to such agreement and
any agreement relating to the renewal, extension, refunding, restructuring,
replacement or refinancing thereof) (the "Loan Documents"), distributions of the
Partnership shall be made only upon the approval of the General Partner acting
in its sole discretion, to the Partners in proportion to their partnership
percentage interests as set forth on Schedule I to this Agreement ("Percentage
Interests"). Notwithstanding anything to the contrary herein provided, no

distribution hereunder shall be permitted to the extent prohibited by law.

         5.2 Tax Advances. After the close of each fiscal quarter, the General
Partner shall, to the extent of available cash, distribute cash to the Partners
in proportion to and to the extent of their respective Tax Distributions (as
defined in the Operating Agreement of the Limited Partner) which, in the case of
the Limited Partner, such amount shall be equal to the aggregate Tax
Distributions of all the members of the Limited Partner; provided, however, that
distributions under this Section 5.2 shall be treated as advance distributions
under Section 5.1, with the result that distributions otherwise made under
Section 5.1 to the Partners shall be reduced by the amount of advances made
pursuant to this Section 5.2.

         5.3 Allocations.

             (a) Except as otherwise provided in this Section 5.3, for
purposes of computing Partners' Capital Accounts and for United States federal
income tax purposes, items of Partnership income, gain, loss, deduction and
credit for each fiscal year of the Partnership shall be allocated among the
Partners in proportion to their Percentage Interests.

             (b) It is the intent of the Partners that the Partners' 
Capital Accounts be maintained in accordance with the provisions of Section
704(b) of the Code and the

                                        6




<PAGE>


Regulations thereunder and that items of Partnership income, gain, loss,
deduction and credit for each fiscal year of the Partnership be allocated among
the Partners in compliance with such provisions. Accordingly, there are hereby
included in this Agreement such provisions governing the allocation of items of
Partnership income, gain, loss, deduction and credit as may be necessary to
provide that the Partnership's allocation provisions (i) contain a "qualified
income offset" within the meaning of Section 1.704-l(b)(2)(ii)(d) of the
Regulations, and (ii) comply with all provisions relating to the allocation of
"nonrecourse deductions", "partner nonrecourse deductions" and "minimum gain
chargeback", as such terms are defined in Section 1.704-2 of the Regulations.
The General Partner shall direct the Partnership's accountants to make all
necessary adjustments in each Partner's Capital Account as required by this
Section 5.3 and the rules of Section 704(b) of the Code and the Regulations
thereunder.

             (c) Solely for tax purposes, in determining each Partner's
allocable share of the taxable income or loss of the Partnership, depreciation,
depletion, amortization and gain or loss with respect to any property
contributed to the capital of the Partnership, or with respect to Partnership
property which is revalued pursuant to Section 1.704-1(b)(2)(iv)(f) of the
Regulations, shall be allocated among the Partners so as to take account of any

variation between the adjusted basis of such property to the Partnership for
federal income tax purposes and the fair market value of such property on the
date of contribution or revaluation in the manner provided under Section 704(c)
of the Code and Section 1.704-3 of the Regulations.

                                   ARTICLE VI
                        TRANSFERS OF PARTNERSHIP INTEREST

         6.1 Transfers of Partnership Interest.

             (a) Except for the pledge of the partnership interests as
contemplated in the Credit Agreement or the Pledge Agreements (as defined in the
Credit Agreement) (including without limitation, the remedies thereunder), no
Partner may sell, assign, give, transfer or otherwise dispose of (hereinafter
"Transfer") any or all of its partnership interest as a General Partner or
Limited Partner ("Interest"), in whole or in part, to any other person or
entity. Any attempted Transfer in violation of the preceding sentence shall be
null and void ab initio and of no force and effect. Any purported Transfer shall
not be enforceable against the Partnership or its Partners and the purported
transferee shall not become a substitute or additional Partner of the
Partnership.

                                        7




<PAGE>


             (b) Except for the pledge of the partnership interests as
contemplated in the Credit Agreement or the Pledge Agreement (including without
limitation, the remedies thereunder), no Person that is not a Partner of the
Partnership as of the date hereof shall be admitted as a Partner of the
Partnership, or have any other rights of a Partner under the Delaware Act or
this Agreement.

                                   ARTICLE VII
                    GENERAL ACCOUNTING PROVISIONS AND REPORTS

         7.1 Books of Account; Tax Returns. The General Partner shall prepare
and file all United States federal, state and local income and other tax returns
required to be filed by the Partnership and shall keep or cause to be kept
complete and appropriate records and books of account in which shall be entered
all such transactions and other matters relative to the Partnership's
operations, business and affairs as are usually entered into records and books
of account that are maintained by persons engaged in business of like character
or are required by the Delaware Act. Except as otherwise expressly provided
herein, such books and records shall be maintained in accordance with the basis
utilized in preparing the Partnership's United States federal income tax
returns, which returns, if allowed by applicable law, may in the discretion of
the General Partner be prepared on either a cash basis or accrual basis.

         7.2 Place Kept; Inspection. The books and records shall be maintained

at the principal place of business of the Partnership, and all such books and
records shall be available for inspection and copying at the reasonable request,
and at the expense, of any Partner during the ordinary business hours of the
Partnership.

         7.3 Tax Matters Partner. The General Partner shall be the tax matters
Partner of the Partnership and, in such capacity, shall exercise all rights
conferred, and perform all duties imposed, upon a tax matters partner under
Sections 6221 through 6233 of the Code, and the regulations promulgated
thereunder.

                                  ARTICLE VIII
                             AMENDMENTS AND WAIVERS

         This Agreement may be modified or amended, or any provision hereof
waived, only with the written consent of the General Partner and the Limited
Partner, provided, however, that this Agreement shall be amended by deleting
clause (e) of Section 9.1 as

                                      8




<PAGE>


of the date that Societe Generale, as agent under the Credit Agreement, delivers
to the General Partner an opinion of independent counsel, which opinion shall be
reasonably acceptable to independent counsel to the General Partner, that such
deletion will not affect the characterization of the Partnership as a
partnership for federal income tax purposes.

                                   ARTICLE IX
                           DISSOLUTION AND TERMINATION

         9.1 Dissolution.  The Partnership shall be dissolved and its 
affairs wound up upon the first to occur of the following events:

             (a) the election of the General Partner to dissolve the 
Partnership at any time with the consent of the Limited Partner;

             (b) the sale, transfer or other disposition of 
substantially all of the assets of the Partnership or the merger or
consolidation of the Partnership with or into any other entity;

             (c) the bankruptcy or the dissolution of the General Partner
unless within ninety (90) days after such event, all the remaining Partners
consent in writing to continue the business of the Partnership and to the
appointment effective as of the date of such event of one or more additional
general partners of the Partnership.

             (d) the entry of a decree of judicial dissolution 
     pursuant to Section 17-802 of the Delaware Act; or


             (e) the effectiveness of a Transfer of an Interest to the
Lenders pursuant to an exercise of remedies under the Credit Agreement or the
Pledge Agreements unless within ninety (90) days after the effectiveness of such
Transfer not less than a majority in interest of the Partners (including the
Lenders as transferees of such Interest) consent in writing to continue the
business of the Partnership.

         9.2 Accounting on Dissolution. Following the dissolution of the
Partnership pursuant to Section 9.1 of this Agreement, the books of the
Partnership shall be closed, and a proper accounting of the Partnership's
assets, liabilities and operations shall be made by the General Partner, all as
of the most recent practicable date.

                                        9













         9.3 Termination. As expeditiously as practicable, but in no event later
than one year after the dissolution of the Partnership pursuant to Section 9.1
of this Agreement, the General Partner shall cause the Partnership to pay (or
make reasonable provision for the payment) of all liabilities of the Partnership
and (i) establish a reserve fund (which may be in the form of cash or other
property, as the General Partner shall determine) for any and all other
liabilities, including contingent, conditional or unmatured liabilities, of the
Partnership in an amount determined by the General Partner to be appropriate for
such purposes or (ii) otherwise make adequate provision for such other
liabilities. To the extent that cash required for the foregoing purposes is not
otherwise available, the General Partner may sell property, if any, of the
Partnership for cash. Thereafter, all remaining cash or other property, if any,
of the Partnership shall be distributed to the Partners in accordance with the
positive balances in their respective Capital Accounts, after giving effect to
all contributions, distributions and allocations for all periods. At the time
final distributions are made in accordance with this Section 9.3, the legal
existence of the Partnership shall cease upon filing a certificate of
cancellation to the certificate of limited partnership.

         9.4 No Negative Capital Account Obligation. Notwithstanding any other
provision of this Agreement, in no event shall any Partner who has a negative
Capital Account upon final distribution of all cash and other property of the
Partnership be required to restore such negative account to zero.

                                  ARTICLE X
                                MISCELLANEOUS


         10.1 Waiver of Partition.  Each Partner hereby irrevocably waives 
any and all rights that it may have to maintain an action for partition of any
of the Partnership's property.

         10.2 Entire Agreement. This Agreement constitutes the entire agreement
among the Partners with respect to the subject matter hereof and supersedes any
prior agreement or understanding among them with respect to such subject matter.

         10.3 Severability. If any provision of this Agreement, or the
application of such provision to any person or circumstance, shall be held
invalid under the applicable law of any jurisdiction, the remainder of this
Agreement or the application of such provision to other persons or circumstances
or in other jurisdictions shall not be affected thereby. Also, if any provision
of this Agreement is invalid or unenforceable

                                       10




<PAGE>



under any applicable law, then such provision shall be deemed inoperative to the
extent that it may conflict therewith and shall be deemed modified to conform
with such law. Any provision hereof that may prove invalid or unenforceable
under any law shall not affect the validity or enforceability of any other
provision hereof.

         10.4 Notices. All notices, requests, demands and other communications
hereunder shall be in writing and shall be deemed to have been duly given if
sent by overnight courier, hand delivered, mailed (first class registered mail
or certified mail, postage prepaid), or sent by telex or telecopy if to the
Partners, at the addresses or telex or facsimile numbers set forth on Schedule I
hereto, and if to the Partnership, at the address of its principal place of
business referred to in Section 1.4 of this Agreement, or to such other address
as the Partnership or any Partner shall have last designated by notice to the
Partnership and all other parties hereto in accordance with this Section 10.4.
Notices sent by hand delivery shall be deemed to have been given when received;
notices mailed in accordance with the foregoing shall be deemed to have been
given three days following the date so mailed; notices sent by telex or telecopy
shall be deemed to have been given when electronically confirmed; and notices
sent by overnight courier shall be deemed to have been given on the next
business day following the date so sent.

         10.5  Governing Laws.  This Agreement shall be governed by and 
construed and enforced in accordance with the laws of the State of Delaware
(without regard to principles of conflicts of laws).

         10.6 Successors and Assigns. Except as otherwise specifically provided,
this Agreement shall be binding upon and inure to the benefit of the Partners
and their respective successors and permitted assigns.


         10.7 Counterparts. This Agreement may be executed in one or more
counterparts, all of which shall constitute one and the same instrument.

         10.8 Headings. The section and article headings in this Agreement are
for convenience of reference only, and shall not be deemed to alter or affect
the meaning or interpretation of any provision hereof.

         10.9 Other Terms.  All references to "Articles" and "Sections" 
contained in this Agreement are, unless specifically indicated otherwise,
references to articles, sections, subsections and paragraphs of this Agreement.
Whenever in this Agreement the singular number is used, the same shall include
the plural where appropriate (and

                                       11


<PAGE>

vice versa), and words of any gender shall include each other gender where
appropriate. As used in this Agreement, the following words or phrases shall
have the meanings indicated: (i) "or" shall mean "and/or"; (ii) "day" shall mean
a calendar day; (iii) "including" or "include" shall mean "including without
limitation"; and (iv) "law" or "laws" shall mean statutes, regulations, rules,
judicial orders, and other legal pronouncements having the effect of law.
Whenever any provision of this Agreement requires or permits the General Partner
to take or omit to take any action, or make or omit to make any decision, unless
the context clearly requires otherwise, such provision shall be interpreted to
authorize an action taken or omitted, or a decision made or omitted, by the
General Partner acting alone and in good faith.

         IN WITNESS WHEREOF, the undersigned Partners have executed this
instrument effective as of May 17, 1996.

                                            General Partner:

                                            NATIONAL TOBACCO FINANCE
                                            CORPORATION

                                            By:
                                            Name:
                                            Title:

                                            Limited Partner:

                                            NTC HOLDING, LLC

                                            By:
                                            Name: Thomas F. Helms, Jr.
                                            Title:  Manager

                                       12


<PAGE>


                   AMENDMENT NO. 1 TO THE THIRD AMENDED AND
                  RESTATED AGREEMENT OF LIMITED PARTNERSHIP
                      OF NATIONAL TOBACCO COMPANY, L.P.

                  AMENDMENT NO. 1 dated and effective as of June 25, 1997, to
the Third Amended and Restated Agreement of Limited Partnership (the
"Partnership Agreement"), dated as of May 17, 1996, of National Tobacco Company,
L.P., a Delaware limited partnership, among National Tobacco Finance
Corporation, a Delaware corporation, as the sole general partner (the "General
Partner"), and NTC Holding, LLC, a Delaware limited liability company, as the
sole limited partner (the "Limited Partner"). Capitalized terms used but not
otherwise defined herein shall have the meanings respectively assigned to them
in the Partnership Agreement.

                  The undersigned parties to the Partnership Agreement hereby
agree as follows:

                  1.       Section 3.5 of the Partnership Agreement is hereby
amended in its entirety to read as follows:

                           The Partnership, and the General Partner on behalf of
                  the Partnership, may enter into and perform each of the
                  agreements required to be executed and delivered by the
                  Partnership pursuant to the Credit Agreement (the "Credit
                  Agreement"), dated as of June 25, 1997, among North Atlantic
                  Trading Acquisition Company, Inc. ("Parent"), the various
                  lending institutions named therein ("Lenders"), Gleacher
                  NatWest, as arranging agent, and National Westminster Bank
                  plc, as administrative agent ("Administrative Agent"), in each
                  case in the form of, and with such terms, conditions and
                  provisions as are contained in, the Exhibits attached to the
                  Credit Agreement (as the same may be amended, supplemented or
                  otherwise modified from time to time), including the Senior
                  Guaranties, the Pledge Agreements, and the Security Agreements
                  (as those terms are defined in the Credit Agreement; and,
                  together with the Credit Agreement, the "Loan Documents"). The
                  Partnership, and the General Partner on behalf of the
                  Partnership, are further authorized to enter into and perform
                  the Indenture, dated as of June 25, 1997, among Parent, as
                  issuer, United States Trust Company of New York, as trustee,
                  and certain subsidiaries of Parent signatory thereto
                  (including the Partnership and the General Partner), as
                  guarantors (as amended, supplemented or otherwise modified 
                  from time to time, 

                                      1

<PAGE>

                  the  "Indenture"), pursuant to which the Partnership and the
                  General Partner guarantee all of the Parent's obligations

                  thereunder. The General Partner is hereby authorized to enter
                  into the agreements described in the preceding two sentences
                  on behalf of the Partnership, but such authorization shall not
                  be deemed a restriction on the power of the General Partner to
                  enter into any other agreement on behalf of the Partnership.

                  2.  The first sentence of Section 5.1 is hereby amended
in its entirety to read as follows:

                           Subject to Section 5.2 and to the restrictions
                  imposed by the Loan Documents and the Indenture (and any
                  agreements or instruments entered into or issued pursuant to
                  such agreements or relating to the renewal, extension,
                  refunding, restructuring, replacement or refinancing thereof),
                  distributions of the Partnership shall be made only upon
                  approval of the General Partner acting in its sole discretion,
                  to the Partners in proportion to their partnership percentage
                  interests as set forth on Schedule I to this Agreement
                  ("Percentage Interests").

                  3.       The first sentence of Section 6.1(a) of the
Partnership Agreement is hereby amended in its entirety to read as follows:

                           Except for (i) the pledge of the partnership
                  interests as contemplated in the Credit Agreement or the
                  Pledge Agreements (including, without limitation, the remedies
                  thereunder) and (ii) the transfer by the Limited Partner of
                  its entire limited partnership interest to Parent, as
                  successor in interest to the Limited Partner, no Partner may
                  sell, assign, give, transfer or otherwise dispose of
                  (hereinafter, "Transfer") any or all of its partnership
                  interest as a General Partner or Limited Partner ("Interest"),
                  in whole or in part, to any other person or entity.

                  4.       Section 6.1(b) is hereby amended in its entirety
to read as follows:

                           Except for (i) the pledge of the Interests as
                  contemplated in the Credit Agreement or the Pledge Agreements
                  (including, without limitation, the remedies thereunder) and 
                  (ii) except for the transfer by the Limited Partner of its 
                  entire limited partnership 

                                      2


<PAGE>

                  interest to Parent, as successor in interest to Limited
                  Partner, no Person that is not a Partner of the Partnership as
                  of the date hereof shall be admitted as a Partner of the
                  Partnership, or have any other rights of a Partner under the
                  Delaware Act or this Agreement.


                  5.       Section 9.1(e) is hereby amended in its entirety
to read as follows:

                           the effectiveness of a Transfer of an Interest to the
                  Administrative Agent, for the benefit of the Lenders, pursuant
                  to an exercise of remedies under the Credit Agreement or the
                  Pledge Agreements, unless within ninety (90) days after the
                  effectiveness of such Transfer not less than a majority in
                  interest of the Partners (including the Administrative Agent
                  as the transferee of such Interest) consent in writing to
                  continue the business of the Partnership.

                  6.       Except as expressly amended hereby, all provisions
of the Partnership Agreement are hereby ratified, confirmed and approved and
remain in full force and effect.

                  IN WITNESS WHEREOF, the parties hereto have executed this
Amendment as of the date first above written.

GENERAL PARTNER:

NATIONAL TOBACCO FINANCE CORPORATION

By:  _______________________________
     Thomas F. Helms, Jr.
     President

LIMITED PARTNER:

NTC HOLDING, LLC

By:  ________________________________
     Thomas F. Helms, Jr.
     Manager and President

                                      3


<PAGE>
                  CERTIFICATE OF DESIGNATION OF THE POWERS,
                   PREFERENCES AND RELATIVE, PARTICIPATING,
                   OPTIONAL AND OTHER SPECIAL RIGHTS OF 12%
                   SENIOR PAYMENT-IN-KIND PREFERRED STOCK,
           AND QUALIFICATIONS, LIMITATIONS AND RESTRICTIONS THEREOF

                        Pursuant to Section 151 of the
               General Corporation Law of the State of Delaware

                  North Atlantic Trading Acquisition Company, Inc. (the
"Corporation"), a corporation organized and existing under the General
Corporation Law of the State of Delaware, does hereby certify that, pursuant to
authority conferred upon the board of directors of the Corporation (the "Board
of Directors") by its Certificate of Incorporation, as amended (hereinafter
referred to as the "Certificate of Incorporation"), and pursuant to the
provisions of Section 151 of the General Corporation Law of the State of
Delaware, said Board of Directors, duly approved and adopted the following
resolution (the "Resolution"):

                  RESOLVED, that, pursuant to the authority vested in the Board
         of Directors by its Certificate of Incorporation, the Board of
         Directors does hereby create, authorize and provide for the issuance of
         12% Senior Payment-In-Kind Preferred Stock, par value $.01 per share,
         with a stated value of $25.00 per share, consisting of 12,000,000
         shares, having the designations, preferences, relative, participating,
         optional and other special rights and the qualifications, limitations
         and restrictions thereof that are set forth in the Certificate of
         Incorporation and in this Resolution as follows:

                  (a) Designation. There is hereby created out of the authorized
and unissued shares of Preferred Stock of the Corporation a class of Preferred
Stock designated as the "12% Senior Payment-In-Kind Preferred Stock." The number
of shares constituting such class shall be 12,000,000 and are referred to herein
as the "Senior Preferred Stock." 1,360,000 shares of Senior Preferred Stock
shall be initially issued with an additional 10,649,000 shares reserved for
issuance in accordance with paragraph (c)(i) hereof. The liquidation preference
of the Senior Preferred Stock shall be $25.00 per share.

                  (b) Liquidation Preference. The Senior Preferred Stock shall,
with respect to dividends and distributions upon liquidation, winding-up and
dissolution of the Corporation, rank (i) senior to all classes of Common Stock
of the Corporation and to each other class of Capital Stock of the Corporation
or series of Preferred Stock of the Corporation hereafter created other than as
permitted in the following sentence (collectively, referred to as "Junior
Stock"). The Corporation may not issue any class or series of Capital Stock that
ranks (x) on a parity with the Senior Preferred Stock as to dividends and
distributions upon liquidation, winding-up and dissolution (collectively,
referred to as "Parity Stock") that was not approved by the Holders in
accordance with paragraph (f)(ii)(A) hereof (to the extent such approval is
required) or (y) senior to the Senior Preferred Stock as to dividends and
distributions upon liquidation, winding-up and dissolution of the Corporation
(collectively referred to as "Senior Stock") that was not approved by the
Holders in accordance with paragraph (f)(ii)(B) hereof.




<PAGE>


                  (c)      Dividends.

                    (i) Beginning on the Issue Date, the Holders of the
         outstanding shares of Senior Preferred Stock shall be entitled to
         receive, when, as and if declared by the Board of Directors, out of
         funds legally available therefor, dividends (the "Regular Dividends")
         on each share of Senior Preferred Stock, at a rate per annum equal to
         12% of the liquidation preference per share of the Senior Preferred
         Stock, payable quarterly; provided that so long as a Triggering Event
         shall have occurred and be continuing, additional dividends will
         accumulate on the Senior Preferred Stock at a rate per annum of 2% of
         the liquidation preference per share of the Senior Preferred Stock,
         payable quarterly; and provided further, that the Regular Dividend rate
         per annum is subject to increase as provided for in clause (vi) below.
         All Regular Dividends shall be cumulative, whether or not earned or
         declared, on a daily basis from the date of issuance of the Senior
         Preferred Stock and shall be payable quarterly in arrears on each
         Regular Dividend Payment Date, commencing on the first Regular Dividend
         Payment Date after the Issue Date. Regular Dividends (including
         Additional Dividends, if any) accumulating on or prior to June 15, 2002
         may be paid, at the Corporation's option, either in cash or by the
         issuance of additional shares of Senior Preferred Stock (including
         fractional shares) having an aggregate liquidation preference equal to
         the amount of such Regular Dividends (but not less than $1.00). In the
         event that on or prior to June 15, 2002 Regular Dividends are declared
         and paid through the issuance of additional shares of Senior Preferred
         Stock as provided in the previous sentence, such Regular Dividends
         shall be deemed paid in full and shall not accumulate. Regular
         Dividends accumulating after June 15, 2002 must be paid in cash. Each
         Regular Dividend shall be payable, out of funds legally available
         therefor, to the Holders of record as they appear on the stock books of
         the Corporation on the Regular Dividend Record Date immediately
         preceding the related Regular Dividend Payment Date.

                   (ii) All Regular Dividends paid with respect to shares of the
         Senior Preferred Stock pursuant to paragraph (c)(i) shall be paid pro
         rata to the Holders entitled thereto.

                  (iii) Regular Dividends accruing after June 15, 2002 on the
         Senior Preferred Stock for any past Dividend Period and Regular
         Dividends in connection with any optional redemption pursuant to
         paragraph (e)(i) may be declared and paid at any time, without
         reference to any Regular Dividend Payment Date, to Holders of record on
         such date, not more than forty-five (45) days prior to the payment
         thereof, as may be fixed by the Board of Directors of the Corporation.

                   (iv) So long as any share of the Senior Preferred Stock is
         outstanding, the Corporation shall not declare, pay or set apart for

         payment any dividend on any Junior Stock or Parity Stock or make any
         payment on account of, or set apart for payment money for a sinking or
         other similar fund for, the purchase, redemption or other retirement
         of, any Junior Stock or Parity Stock or any warrants, rights, calls or
         options exercisable for or convertible into any Junior Stock or Parity
         Stock whether in cash, obligations or shares of the Corporation or
         other property, and shall not permit any corporation or other entity
         directly or indirectly controlled by the Corporation to purchase or
         redeem any Junior Stock or Parity Stock or any such warrants, rights,
         calls or options unless full cumulative dividends determined in
         accordance herewith on the Senior Preferred Stock have been paid (or
         are deemed paid) in full and in Section 1(ii) hereof.

                                      2

<PAGE>

                    (v) Regular Dividends payable on the Senior Preferred Stock
         for any period less than a year shall be computed on the basis of a
         360-day year of twelve 30-day months and the actual number of days
         elapsed in the period for which payable. The amount of Additional
         Dividends will be determined consistent with the preceding sentence and
         by multiplying the applicable Additional Dividends by a fraction, the
         numerator of which is the number of days (not to exceed 90) such rate
         was applicable during any Dividend Period and the denominator of which
         is 360.

                   (vi) Additional Dividends shall become due and payable with
         respect to the Senior Preferred Stock as set forth in the Registration
         Rights Agreement.

                  (d)      Liquidation Preference.

                    (i) In the event of any voluntary or involuntary
         liquidation, dissolution or winding up of the affairs of the
         Corporation, the Holders of shares of Senior Preferred Stock then
         outstanding shall be entitled to be paid out of the assets of the
         Corporation available for distribution to its stockholders an amount in
         cash equal to the liquidation preference for each share outstanding,
         plus, without duplication, (x) an amount in cash equal to accumulated
         and unpaid Regular Dividends and Additional Dividends thereon to the
         date fixed for liquidation, dissolution or winding up (including an
         amount equal to a prorated Regular Dividend for the period from the
         last Dividend Payment Date to the date fixed for liquidation,
         dissolution or winding up) before any distribution is made on Junior
         Stock. Except as provided in the preceding sentence, Holders of Senior
         Preferred Stock shall not be entitled to any distribution in the event
         of any liquidation, dissolution or winding up of the affairs of the
         Corporation. If the assets of the Corporation are not sufficient to pay
         in full the liquidation payments payable to the Holders of outstanding
         shares of the Senior Preferred Stock and all Parity Stock, then the
         holders of all such shares shall share equally and ratably in such
         distribution of assets in proportion to the full liquidation preference
         to which each is entitled until such preferences are paid in full, and

         then in proportion to their respective amounts of accumulated but
         unpaid dividends.

                   (ii) For the purposes of this paragraph (d), neither the
         sale, conveyance, exchange or transfer (for cash, shares of stock,
         securities or other consideration) of all or substantially all of the
         property or assets of the Corporation nor the consolidation or merger
         of the Corporation with or into one or more entities shall be deemed to
         be a liquidation, dissolution or winding up of the affairs of the
         Corporation.

                  (e)      Redemption.

                    (i) Optional Redemption. Up to 35% of the Senior Preferred
         Stock will be redeemable, at the Corporation's option, at any time or
         in part from time to time, on or prior to June 15, 2000 out of the Net
         Cash Proceeds of one or more Equity Offerings by the Corporation so
         long as there is a Public Market as at the time of such redemption, at
         a redemption price equal to 112% of the liquidation preference thereof,
         plus, without duplication, an amount in cash equal to all accumulated
         and unpaid dividends (including but not limited to an amount in cash
         equal to a prorated dividend for the period from the immediately
         preceding Dividend Payment Date to the redemption date). After June 15,
         2000 and prior to June 15, 2002, the Senior Preferred Stock is not
         redeemable. On or after June 15, 2002, the Senior Preferred

                                      3

<PAGE>


         Stock will be redeemable, at the Corporation's option, in whole at any
         time or in part from time to time, at the following redemption prices
         (expressed as a percentage of liquidation preference) if redeemed
         during the twelve-month period commencing on June 15 of the applicable
         year set forth below plus, without duplication, an amount in cash equal
         to all accumulated and unpaid dividends (including, but not limited, to
         an amount in cash equal to a prorated dividend for the period from the
         immediately preceding dividend payment date to the Redemption Date):

                  Year                                            Percentage
                  ----                                            ----------
                  2002                                              106.000%
                  2003                                              104.000%
                  2004                                              102.000%

          2005 and thereafter                                       100.000%

                  (ii) Mandatory Redemption. The Senior Preferred Stock will be
               subject to mandatory redemption, subject to contractual and other
               restrictions with respect thereto and to the legal availability
               of funds therefor, in the manner provided in paragraph (e)(iii)
               hereof, in whole on June 15, 2007 at a redemption price equal to
               the liquidation preference thereof, plus, without duplication,

               all accumulated and unpaid dividends to the date of redemption.

                  (iii) Procedures for Redemption. (A) At least thirty (30) days
               and not more than sixty (60) days prior to the date fixed for any
               redemption of the Senior Preferred Stock, written notice (the
               "Redemption Notice") shall be given by first class mail, postage
               prepaid, to each Holder of record on the record date fixed for
               such redemption of the Senior Preferred Stock at such Holder's
               address as it appears on the stock books of the Corporation,
               provided that no failure to give such notice nor any deficiency
               therein shall affect the validity of the procedure for the
               redemption of any shares of Senior Preferred Stock to be redeemed
               except as to the Holder or Holders to whom the Corporation has
               failed to give said notice or except as to the Holder or Holders
               whose notice was defective. The Redemption Notice shall state:

                         (1)      whether the redemption is pursuant to 
               paragraph (e)(i) or (e)(ii) hereof;

                         (2)      the redemption price;

                         (3)      whether all or less than all the outstanding 
               shares of the Senior Preferred Stock are to be redeemed and the 
               total number of shares of the Senior Preferred Stock being 
               redeemed;

                         (4)      the date fixed for redemption;

                         (5)      that the Holder is to surrender to the 
               Corporation, in the manner, at the place or places and at the 
               price designated, his certificate or certificates representing 
               the shares of Senior Preferred Stock to be redeemed; and

                                      4


<PAGE>

                         (6)      that dividends on the shares of the Senior 
               Preferred Stock to be redeemed shall cease to accumulate on 
               such Redemption Date unless the Corporation defaults in the 
               payment of the redemption price.

                  (B) Each Holder of Senior Preferred Stock shall surrender the
         certificate or certificates representing such shares of Senior
         Preferred Stock to the Corporation, duly endorsed (or otherwise in
         proper form for transfer, as determined by the Corporation), in the
         manner and at the place designated in the Redemption Notice, and on the
         Redemption Date the full redemption price for such shares shall be
         payable in cash to the Person whose name appears on such certificate or
         certificates as the owner thereof, and each surrendered certificate
         shall be canceled and retired. In the event that less than all of the
         shares represented by any such certificate are redeemed, a new
         certificate shall be issued representing the unredeemed shares.

                  (C) On and after the Redemption Date, unless the Corporation
         defaults in the payment in full of the applicable redemption price,
         dividends on the Senior Preferred Stock called for redemption shall
         cease to accumulate on the Redemption Date, and all rights of the
         Holders of redeemed shares shall terminate with respect thereto on the
         Redemption Date, other than the right to receive the redemption price;
         provided, however, that if a notice of redemption shall have been given
         as provided in paragraph (iii)(A) above and the funds necessary for
         redemption (including an amount in cash in respect of all dividends
         that will accumulate to the Redemption Date) shall have been
         irrevocably deposited in trust for the equal and ratable benefit for
         the Holders of the shares to be redeemed, then, at the close of
         business on the day on which such funds are segregated and set aside,
         the Holders of the shares to be redeemed shall cease to be stockholders
         of the Corporation and shall be entitled only to receive the redemption
         price.

                  (f)      Voting Rights.

                    (i) The Holders of Senior Preferred Stock, except as
         otherwise required under Delaware law or as set forth in paragraphs
         (ii), (iii) and (iv) below, shall not be entitled or permitted to vote
         on any matter required or permitted to be voted upon by the
         stockholders of the corporation.

                   (ii) (A) So long as any shares of the Senior Preferred Stock
         are outstanding, the Corporation shall not authorize or issue any class
         of Parity Stock without the affirmative vote or consent of Holders of
         at least a majority of the then outstanding shares of Senior Preferred
         Stock, Exchange Preferred Stock and Private Exchange Preferred Stock,
         voting or consenting, as the case may be, as one class, given in person
         or by proxy, either in writing or by resolution adopted at an annual or
         special meeting; provided, however, that no such vote or consent shall
         be necessary in connection with (i) issuance of additional shares of
         Senior Preferred Stock pursuant to the provisions of paragraph (c) of
         this Certificate of Designation, or (ii) the authorization and issuance
         of that number of shares of Exchange Preferred Stock and/or the Private
         Exchange Preferred Stock not in excess of 10,649,000 shares less the
         sum of (x) that number of shares of Senior Preferred Stock not
         exchanged in the Exchange Offer and/or Private Exchange Offer and (y)
         that number of shares of Senior Preferred Stock payable as dividends on
         such other shares of Senior Preferred Stock referred to in clause (x),
         assuming accumulation of the maximum number of Additional Dividends
         payable and assuming

                                      5

<PAGE>

         a Triggering Event had occurred and would remain continuing until June
         15, 2007; and provided further, however, that the Corporation may issue
         Parity Stock if after giving effect to such issuance the Consolidated
         Coverage Ratio is greater than 1.7 to 1.


                  (B) So long as any shares of the Senior Preferred Stock are
         outstanding, the Corporation shall not authorize or issue any class of
         Senior Stock without the affirmative vote or consent of Holders of at
         least a majority of the outstanding shares of Senior Preferred Stock,
         Exchange Preferred Stock and Private Exchange Preferred Stock, voting
         or consenting, as the case may be, as one class, given in person or by
         proxy, either in writing or by resolution adopted at an annual or
         special meeting.

                  (C) So long as any shares of the Senior Preferred Stock are
         outstanding, the Corporation shall not amend this Certificate of
         Designation so as to affect adversely the specified rights,
         preferences, privileges or voting rights of holders of shares of Senior
         Preferred Stock without the affirmative vote or consent of Holders of
         at least a majority of the issued and outstanding shares of (x) Senior
         Preferred Stock, Exchange Preferred Stock and Private Exchange
         Preferred Stock, voting or consenting, as the case may be, as one
         class, given in person or by proxy, either in writing or by resolution
         adopted at an annual or special meeting, if a corresponding amendment
         is to be made to the certificate of designation governing the Exchange
         Preferred Stock and Private Exchange Preferred Stock which amendment,
         together with such amendment to this Certificate of Designation,
         affects the Senior Preferred Stock, Exchange Preferred Stock and
         Private Exchange Preferred Stock identically in all material respects
         (a "Corresponding Amendment") or (y) Senior Preferred Stock, voting or
         consenting, as the case may be, as one class, given in person or by
         proxy, either in writing or by resolution adopted at an annual or
         special meeting, if such amendment is not a Corresponding Amendment.

                  Notwithstanding the foregoing clauses (B) and (C), any
         Restricted Subsidiary of the Corporation may consolidate with, merge
         into or transfer all or part of its properties and assets to the
         Corporation.

                  For purposes of the foregoing, the transfer (by lease,
         assignment, sale or otherwise, in a single transaction or series of
         related transactions) of all or substantially all of the properties or
         assets of one or more Subsidiaries of the Corporation, the Capital
         Stock of which constitutes all or substantially all of the properties
         and assets of the Corporation shall be deemed to be the transfer of all
         or substantially all of the properties and assets of the Corporation.

                  (iii) (A) If (i) after June 15, 2002, dividends on the Senior
         Preferred Stock required to be paid in cash are in arrears and unpaid
         or (ii) the Corporation fails to redeem the Senior Preferred Stock on
         or before March 15, 2007 or fails to discharge any redemption
         obligation with respect to the Senior Preferred Stock or (iii) the
         Corporation fails to make a Change of Control Offer if such an offer is
         required by the provisions set forth under paragraph (h)(i) hereof or
         fails to purchase shares of Senior Preferred Stock from holders who
         elect to have such shares purchased pursuant to the Change of Control
         Offer or (iv) a breach or violation of any of the provisions described
         under paragraph (l) hereof occurs and the breach or violation continues
         for a period of 60 days or more after the Corporation receives notice

         thereof specifying the default from the holders of at least 25% of the
         shares of Senior

                                      6

<PAGE>

         Preferred Stock, Exchange Preferred Stock and Private Exchange
         Preferred Stock then outstanding or (v) the Corporation fails to pay at
         the final stated maturity (giving effect to any extensions thereof) the
         principal amount of any Indebtedness of the Corporation or any
         Restricted Subsidiary of the Corporation, or the final stated maturity
         of any such Indebtedness is accelerated, if the aggregate principal
         amount of such Indebtedness, together with the aggregate principal
         amount of any other such Indebtedness in default for failure to pay
         principal at the final stated maturity giving effect to any extensions
         thereof) or which has been accelerated, aggregates $5,000,000 or more
         at any time, in each case, after a 20-day period during which such
         default shall not have been cured or such acceleration rescinded, then
         the number of directors constituting the board of directors of the
         Corporation will be adjusted to permit the holders of a majority of the
         then outstanding shares of Senior Preferred Stock, Exchange Preferred
         Stock and Private Exchange Preferred Stock, voting together and as a
         class, to elect two directors to the board of directors of the
         Corporation. Such voting rights will continue until such time as, in
         the case of a dividend default, all accumulated and unpaid dividends on
         the Senior Preferred Stock are paid in full in cash and, in all other
         cases, any failure, breach or default giving rise to such voting rights
         is remedied, cured or waived by the holders of at least a majority of
         the shares of Senior Preferred Stock, Exchange Preferred Stock and
         Private Exchange Preferred Stock then outstanding, at which time the
         term of any directors elected pursuant to the provisions of this
         paragraph shall terminate. Each such event described in clauses (i)
         through (v) above is referred to herein as a "Triggering Event."

                  (B) The right of the Holders of Senior Preferred Stock,
         Exchange Preferred Stock and Private Exchange Preferred Stock voting
         together as a separate class to elect members of the Board of Directors
         as set forth in subparagraph (f)(iii)(A) above shall continue until
         such time as (x) in the event such right arises due to a failure to pay
         a dividend, all accumulated dividends that are in arrears on the Senior
         Preferred Stock, Exchange Preferred Stock and Private Exchange
         Preferred Stock are paid in full in cash; and (y) in all other cases,
         the failure, breach or default giving rise to such Triggering Event is
         remedied, cured or waived by the holders of at least a majority of the
         shares of Senior Preferred Stock, Exchange Preferred Stock and Private
         Exchange Preferred Stock then outstanding, at which time (1) the
         special right of the Holders of Senior Preferred Stock, Exchange
         Preferred Stock and Private Exchange Preferred Stock so to vote as a
         class for the election of directors and (2) the term of office of the
         directors elected by the Holders of the Senior Preferred Stock,
         Exchange Preferred Stock and Private Exchange Preferred Stock shall
         each terminate and the directors elected by the holders of Common Stock
         or Capital Stock (other than the Senior Preferred Stock, Exchange

         Preferred Stock and Private Exchange Preferred Stock) shall constitute
         the entire Board of Directors. At any time after voting power to elect
         directors shall have become vested and be continuing in the Holders of
         Senior Preferred Stock, Exchange Preferred Stock and Private Exchange
         Preferred Stock pursuant to paragraph (f)(iii) hereof, or if vacancies
         shall exist in the offices of directors elected by the Holders of
         Senior Preferred Stock, Exchange Preferred Stock and Private Exchange
         Preferred Stock, a proper officer of the Corporation may, and upon the
         written request of the Holders of record of at least twenty-five
         percent (25%) of the shares of Senior Preferred Stock, Exchange
         Preferred Stock and Private Exchange Preferred Stock then outstanding
         addressed to the secretary of the Corporation shall, call a special
         meeting of the Holders of the Senior Preferred Stock, Exchange
         Preferred Stock and Private Exchange Preferred Stock, for the purpose
         of electing directors which such Holders are entitle to elect. If such
         meeting shall not be called by a proper officer of the Corporation
         within twenty (20) days after personal service of said written request
         upon the

                                      7

<PAGE>

         secretary of the Corporation, or within twenty (20) days after mailing
         the same within the United States by certified mail, addressed to the
         secretary of the Corporation at its principal executive offices, then
         the Holders of record of at least twenty-five percent (25%) of the
         outstanding shares of Senior Preferred Stock, Exchange Preferred Stock
         and Private Exchange Preferred Stock may designate in writing one of
         their number to call such meeting at the expense of the Corporation,
         and such meeting may be called by the Person so designated upon the
         notice required for the annual meetings of stockholders of the
         Corporation and shall be held at the place for holding the annual
         meetings of stockholders. Any Holder of Senior Preferred Stock,
         Exchange Preferred Stock or Private Exchange Preferred Stock so
         designated shall have, and the Corporation shall provide, access to the
         lists of stockholders to be called pursuant to the provisions hereof.

                  (C) At any meeting held for the purpose of electing directors
         at which the Holders of Senior Preferred Stock, Exchange Preferred
         Stock and Private Exchange Preferred Stock shall have the right, voting
         together as a separate class, to elect directors as aforesaid, the
         presence in person or by proxy of the Holders of at least a majority of
         the outstanding shares of Senior Preferred Stock, Exchange Preferred
         Stock and Private Exchange Preferred Stock entitled to vote thereat
         shall be required to constitute a quorum of such Senior Preferred
         Stock, Exchange Preferred Stock and Private Exchange Preferred Stock.

                  (D) Any vacancy occurring in the office of a director elected
         by the Holders of Senior Preferred Stock, Exchange Preferred Stock and
         Private Exchange Preferred Stock may be filled by the remaining
         director elected by the Holders of Senior Preferred Stock, Exchange
         Preferred Stock and Private Exchange Preferred Stock unless and until
         such vacancy shall be filled by the Holders of Senior Preferred Stock,

         Exchange Preferred Stock and Private Exchange Preferred Stock.

                   (iv) In any case in which the Holders of Senior Preferred
         Stock shall be entitled to vote pursuant to this paragraph (f) or
         pursuant to Delaware law, each Holder of Senior Preferred Stock
         entitled to vote with respect to such matter shall be entitled to one
         vote for each share of Senior Preferred Stock held.

                  (g) Mergers and Consolidations. The Corporation shall not
consolidate with or merge with or into, or convey, transfer or lease all or
substantially all of its assets to, any Person, unless: (A) the resulting,
surviving or transferee Person (the "Successor Corporation") shall be a
corporation, partnership, trust or limited liability company organized and
existing under the laws of the United States of America, any State thereof or
the District of Columbia and the Successor Corporation (if not the Corporation)
shall expressly assume, all the obligations of the Corporation under the Senior
Preferred Stock; (B) immediately after giving effect to such transaction (and
treating any Indebtedness that becomes an obligation of the Successor
Corporation or any Subsidiary of the Successor Corporation as a result of such
transaction as having been incurred by the Successor Corporation or such
Restricted Subsidiary at the time of such transaction), no Triggering Event
shall have occurred and be continuing; (C) immediately after giving effect to
such transaction, the Successor Corporation would be able to incur at least an
additional $1.00 of Indebtedness pursuant to paragraph (K)(i); and (D) the
Consolidated Net Worth of the resulting, surviving, or transferee corporation is
not less than that of the Corporation immediately prior to the transaction.

                                      8

<PAGE>


                  (h)      Change of Control.

                  (i)      Within 20 days of the occurrence of a Change of 
         Control, the Corporation  shall make an offer to purchase (the "Change
         of Control Offer") the outstanding Senior Preferred Stock at a purchase
         price equal to 101% of the liquidation preference thereof plus, without
         duplication, an amount in cash equal to all accumulated and unpaid
         Regular Dividends (including Additional Dividends, if any) thereon
         (including an amount in cash equal to a prorated Regular Dividend for
         the period from the immediately preceding Regular Dividend Payment Date
         to the Change of Control Payment Date) (such applicable purchase price
         being hereinafter referred to as the "Change of Control Purchase
         Price") in accordance with the procedures set forth in this paragraph
         (h).

                   (ii) Within 20 days of the occurrence of a Change of Control,
         the Corporation also shall (i) cause a notice of the Change of Control
         to be sent at least once to the Dow Jones News Service or similar
         business news service in the United States and (ii) send by first-class
         mail, postage prepaid, to each holder of Senior Preferred Stock, at the
         address appearing on the stock books of the Corporation, a notice
         stating:


                           (1) that the Change of Control Offer is being made
                  pursuant to this paragraph (h) and that all Senior Preferred
                  Stock tendered will be accepted for payment, and otherwise
                  subject to the terms and conditions set forth herein;

                           (2) the Change of Control Purchase Price and the
                  purchase date (which shall be a Business Day no earlier than
                  20 Business Days from the date such notice is mailed (the
                  "Change of Control Payment Date"));

                           (3) that any Senior Preferred Stock not tendered 
                  will continue to accumulate dividends;

                           (4) that, unless the Corporation defaults in the
                  payment of the Change of Control Purchase Price, any Senior
                  Preferred Stock accepted for payment pursuant to the Change of
                  Control offer shall cease to accumulate dividends after the
                  Change of Control Payment Date;

                           (5) that holders accepting the offer to have their
                  Senior Preferred Stock purchased pursuant to a Change of
                  Control Offer will be required to surrender their certificates
                  representing Senior Preferred Stock to the Corporation at the
                  address specified in the notice prior to the close of business
                  on the Business Day preceding the Change of Control Payment
                  Date;

                           (6) that holders will be entitled to withdraw their
                  acceptance if the Corporation receives, not later than the
                  close of business on the third Business Day preceding the
                  Change of Control Payment Date, a telegram, telex, facsimile
                  transmission or letter setting forth the name of the holder,
                  the number of shares of Senior Preferred Stock delivered for
                  purchase, and a statement that such holder is withdrawing his
                  election to have such Senior Preferred Stock purchased;

                                           9


<PAGE>

                           (7) that holders whose Senior Preferred Stock is
                  being purchased only in part will be issued new certificates
                  representing the number of shares of Senior Preferred Stock
                  equal to the unpurchased portion of the certificates
                  surrendered; and

                           (8) any other procedures that a holder must follow to
                  accept a Change of Control Offer or effect withdrawal of such
                  acceptance.

                  (iii) In the event that a Change of Control occurs and the
         holders of Senior Preferred Stock exercise their right to require the

         Corporation to purchase Senior Preferred Stock, if such purchase
         constitutes a "tender offer" for purposes of Rule 14e-1 under the
         Exchange Act at that time, the Corporation will comply with the
         requirements of Rule 14e-1 as then in effect with respect to such
         repurchase.

                   (iv) On the Change of Control Payment Date, the Corporation
         shall (A) accept for payment the shares of Senior Preferred Stock
         validly tendered pursuant to the Change of Control Offer, (B) promptly
         mail to the Holders of shares so accepted the Change of Control
         Purchase Price therefor and (C) cancel and retire each surrendered
         Certificate and execute a new Senior Preferred Stock certificate equal
         to any unpurchased shares represented by a certificate surrendered.
         Unless the Corporation defaults in the payment for the shares of Senior
         Preferred Stock tendered pursuant to the Change of Control Offer,
         dividends shall cease to accrue with respect to the shares of Senior
         Preferred Stock tendered and all rights of Holders of such tendered
         shares shall terminate, except for the right to receive payment
         therefor, on the Change of Control Payment Date.

                    (v) Prior to the mailing of the notice referred to in
         paragraph (g)(ii), but in any event within 20 days following the date
         on which a Change of Control occurs, the Corporation covenants that, if
         the purchase of the Senior Preferred Stock would violate or constitute
         a default or be prohibited under the Indenture, the New Secured Credit
         Facilities or any other instrument governing Indebtedness outstanding
         at the time, then the Corporation will, to the extent needed to permit
         such purchase of Senior Preferred Stock, either (i) repay in full all
         Indebtedness under the Indenture, the New Senior Secured Facilities or
         any such other instrument, as the case may be, or (ii) obtain the
         requisite consents under the Indenture, the or any such other
         instrument, as the case may be, to permit the redemption of the Senior
         Preferred Stock as provided above. The Corporation will first comply
         with the covenant in the preceding sentence before it will be required
         to redeem Senior Preferred Stock pursuant to the provisions described
         above.

                  (i) Conversion or Exchange. The Holders of shares of Senior
Preferred Stock shall not have any rights hereunder to convert such shares into
or exchange such shares for shares of any other class or classes or of any other
series of any class or classes of Capital Stock of the Corporation other than
the Exchange Preferred Stock and the Private Exchange Preferred Stock as
provided in the Registration Rights Agreement dated as of the date hereof.

                  (j) Reissuance of Senior Preferred Stock. Shares of Senior
Preferred Stock that have been issued and reacquired in any manner, including
shares purchased or redeemed or exchanged, shall (upon compliance with any
applicable provisions of the laws of Delaware) have the status of authorized and
unissued shares of Preferred Stock undesignated as to series and may be
redesignated

                                          10

<PAGE>


and reissued as part of any series of Preferred Stock, provided that any
issuance of such shares of Preferred Stock must be in compliance with the terms
hereof.

                  (k) Business Day.  If any payment, redemption or exchange 
shall be required by the terms hereof to be made on a day that is not a Business
Day, such payment, redemption or exchange shall be made on the immediately 
succeeding Business Day.

                  (l) Certain Additional Provisions.

                    (i) Limitation on Indebtedness. The Corporation will not,
         and will not permit any Restricted Subsidiary of the Corporation to,
         directly or indirectly, incur any Indebtedness provided that the
         Corporation may incur Indebtedness if on the date thereof the
         Consolidated Coverage Ratio would be greater than 1.7 to 1.0.

                   Notwithstanding the foregoing paragraph, the Corporation may
         Incur the following Indebtedness:

                           (A) Indebtedness Incurred pursuant to the New Senior
                  Secured Facilities (including, without limitation, any
                  renewal, extension, refunding, restructuring, replacement or
                  refinancing thereof referred to in the definition thereof),
                  provided, however, that the aggregate principal amount of all
                  Indebtedness Incurred pursuant to this clause (i) does not
                  exceed $150 million at any time outstanding less the aggregate
                  principal amount thereof repaid with the net proceeds of Asset
                  Dispositions (to the extent, in the case of a repayment of
                  revolving credit indebtedness, the commitment to advance loans
                  has been terminated);

                           (B) Indebtedness represented by Capitalized Lease
                  Obligations, mortgage financings or Purchase Money
                  Indebtedness, in each case Incurred for the purpose of
                  financing all or any part of the purchase price or cost of
                  construction or improvement of property used in a Permitted
                  Business or Incurred to refinance any such purchase price or
                  cost of construction or improvement, in each case Incurred no
                  later than 365 days after the date of such acquisition or the
                  date of completion of such construction or improvement;
                  provided, however, that the principal amount of any
                  Indebtedness Incurred pursuant to this clause (B) shall not
                  exceed $5 million at any time outstanding;

                           (C) Indebtedness of the Corporation owing to and held
                  by any Wholly-Owned Subsidiary or Indebtedness of a Restricted
                  Subsidiary owing to and held by the Corporation or any
                  Wholly-Owned Subsidiary; provided, however, that any
                  subsequent issuance or transfer of any Capital Stock or any
                  other event which results in any such Wholly-Owned Subsidiary

                  ceasing to be a Wholly-Owned Subsidiary or any subsequent
                  transfer of any such Indebtedness (except to the Corporation
                  or any Wholly-Owned Subsidiary) shall be deemed, in each case,
                  to constitute the incurrence of such Indebtedness by the
                  issuer thereof;

                           (D) Indebtedness represented by (t) the Notes, (u)
                  the Exchange Notes, (v) the Private Exchange Notes, (w) the
                  New Senior Secured Facilities, (x) the Subsidiary Guarantees,
                  (y) Existing Indebtedness and (z) any Refinancing Indebtedness

                                      11

<PAGE>

                  Incurred in respect of any Indebtedness described in this 
                  clause (D) or Incurred pursuant to paragraph (i) above;

                           (E) (a) Indebtedness of a Restricted Subsidiary
                  Incurred and outstanding on the date on which such Restricted
                  Subsidiary was acquired by the Corporation (other than
                  Indebtedness Incurred in anticipation of, or to provide all or
                  any portion of the funds or credit support utilized to
                  consummate the transaction or series of related transactions
                  pursuant to which such Restricted Subsidiary became a
                  Subsidiary or was otherwise acquired by the Corporation);
                  provided, however, that at the time such Restricted Subsidiary
                  is acquired by the Corporation, the Corporation would have
                  been able to incur $1.00 of additional Indebtedness pursuant
                  to this paragraph (k)(i) after giving effect to the Incurrence
                  of such Indebtedness pursuant to this clause (E) and (b)
                  Refinancing Indebtedness Incurred by a Restricted Subsidiary
                  in respect of Indebtedness Incurred by such Restricted
                  Subsidiary pursuant to this clause (E);

                           (F) Indebtedness (a) in respect of performance bonds,
                  bankers' acceptances and surety or appeal bonds provided by
                  the Corporation or any of its Restricted Subsidiaries to their
                  customers in the ordinary course of their business, (b) in
                  respect of performance bonds or similar obligations of the
                  Corporation or any of its Restricted Subsidiaries for or in
                  connection with pledges, deposits or payments made or given in
                  the ordinary course of business in connection with or to
                  secure statutory, regulatory or similar obligations, including
                  obligations under health, safety or environmental obligations
                  and (c) arising from Guarantees to suppliers, lessors,
                  licensees, contractors, franchises or customers of obligations
                  (other than Indebtedness) incurred in the ordinary course of
                  business;

                           (G) Indebtedness under Currency Agreements and
                  Interest Rate Agreements; provided, however, that in the case
                  of Currency Agreements and Interest Rate Agreements, such
                  Currency Agreements and Interest Rate Agreements are entered

                  into for bona fide hedging purposes of the Corporation or its
                  Restricted Subsidiaries (as determined in good faith by the
                  Board of Directors of the Corporation) and correspond in terms
                  of notional amount, duration, currencies and interest rates as
                  applicable, to Indebtedness of the Corporation or its
                  Restricted Subsidiaries Incurred without violation of the
                  Indenture or to business transactions of the Corporation or
                  its Restricted Subsidiaries on customary terms entered into in
                  the ordinary course of business;

                           (H) Indebtedness arising from agreements providing
                  for indemnification, adjustment of purchase price or similar
                  obligations, or from Guarantees or letters of credits, surety
                  bonds or performance bonds securing any obligations of the
                  Corporation or any of its Restricted Subsidiaries pursuant to
                  such agreements, in each case Incurred in connection with the
                  disposition of any business assets or Restricted Subsidiary of
                  the Corporation (other than Guarantees of Indebtedness or
                  other obligations incurred by any Person acquiring all or any
                  portion of such business assets or Restricted Subsidiary of
                  the Corporation for the purpose of financing such acquisition)
                  in a principal amount not to exceed the gross proceeds
                  actually received by the Corporation or any of its Restricted
                  Subsidiaries in connection with such disposition; provided,
                  however, that the principal amount of any Indebtedness
                  incurred

                                      12


<PAGE>

                  pursuant to this clause (H) when taken together with all
                  Indebtedness incurred pursuant to this clause (H) and then
                  outstanding, shall not exceed $1 million;

                           (I) Indebtedness consisting of (a) Guarantees by the
                  Corporation without violation of the Indenture and (b)
                  Guarantees by a Restricted Subsidiary of senior indebtedness
                  incurred by the Corporation without violation of the Indenture
                  (so long as such Restricted Subsidiary could have incurred
                  such Indebtedness directly without violation of the
                  Indenture);

                           (J) Indebtedness arising from the honoring by a bank
                  or other financial institution of a check, draft or similar
                  instrument drawn against insufficient funds in the ordinary
                  course of business in an amount not to exceed $500,000 at any
                  time, provided that such Indebtedness is extinguished within
                  two business days of its incurrence; and

                           (K) Indebtedness (other than Indebtedness described
                  in clauses (A) - (J)) in a principal amount which, when taken
                  together with the principal amount of all other Indebtedness

                  Incurred pursuant to this clause (K) and then outstanding,
                  will not exceed $10 million (it being understood that any
                  Indebtedness Incurred under this clause (K) shall cease to be
                  deemed Incurred or outstanding for purposes of this clause (K)
                  (but shall be deemed to be Incurred for purposes of paragraph
                  (i)) from and after the first date on which the Corporation or
                  its Restricted Subsidiaries could have Incurred such
                  Indebtedness under the foregoing paragraph (i) without
                  reliance upon this clause (K).

                           In addition, the Corporation will not permit any
                  Unrestricted Subsidiary to Incur any Indebtedness other than
                  Non-Recourse Debt.

                   (ii) Limitation on Restricted Payments. The Corporation shall
         not, and shall not permit any of its Restricted Subsidiaries, directly
         or indirectly, to (i) declare or pay any dividend or make any
         distribution on or in respect of its Capital Stock (including any
         payment in connection with any merger or consolidation involving the
         Corporation or any of its Restricted Subsidiaries) except (A) dividends
         or distributions payable in its Capital Stock (other than Disqualified
         Stock) or in options, warrants or other rights to purchase such Capital
         Stock, and (B) dividends or distributions payable to the Corporation or
         a Wholly-Owned Subsidiary of the Corporation and (C) dividends (in cash
         or additional shares of Senior Preferred Stock) (ii) purchase, redeem,
         retire or otherwise acquire for value any Capital Stock of the
         Corporation (other than the Senior Preferred Stock) or any Restricted
         Subsidiary of the Corporation held by Persons other than the
         Corporation or another Restricted Subsidiary of the Corporation (in
         either case, other than in exchange for its Capital Stock (other than
         Disqualified Stock)), (iii) purchase, repurchase, redeem, defease or
         otherwise acquire or retire for value, prior to scheduled maturity,
         scheduled repayment or scheduled sinking fund payment, any Subordinated
         Obligations or (iv) make any Investment (other than a Permitted
         Investment) in any Person (any such dividend, distribution, purchase,
         redemption, repurchase, defeasance, other acquisition, retirement or
         Investment as described in preceding clauses (i) through (iv) being
         referred to as a "Restricted Payment"); if at the time the Corporation
         or such Restricted Subsidiary makes such Restricted Payment:

                                      13

<PAGE>

                           (1) The Corporation shall have paid a dividend, on
                  the most recent dividend payment date, by the issuance of
                  additional Senior Preferred Stock; or

                           (2) a Triggering Event shall have occurred and be 
                  continuing (or would result therefrom); or

                           (3) the Corporation is not able to incur an 
                  additional $1.00 of Indebtedness pursuant to paragraph (a) 
                  under paragraph (l)(i); or


                           (4) the aggregate amount of such Restricted Payment
                  and all other Restricted Payments declared or made subsequent
                  to the Issue Date would exceed the sum of (A) 50% of the
                  Consolidated Net Income accrued during the period (treated as
                  one accounting period) from the first day of the fiscal
                  quarter beginning on or after the Issue Date to the end of the
                  most recent fiscal quarter ending prior to the date of such
                  Restricted Payment as to which financial results are available
                  (but in no event ending more than 135 days prior to the date
                  of such Restricted Payment) (or, in case such Consolidated Net
                  Income shall be a deficit, minus 100% of such deficit); (B)
                  the aggregate net proceeds received by the Corporation from
                  the issue or sale of its Capital Stock (other than
                  Disqualified Stock) or other capital contributions subsequent
                  to the Issue Date (other than net proceeds received from an
                  issuance or sale of such Capital Stock to a Subsidiary of the
                  Corporation or an employee stock ownership plan or similar
                  trust); provided, however, that the value of any non-cash net
                  proceeds shall be as determined by the Board of Directors in
                  good faith, except that in the event the value of any non-cash
                  net proceeds shall be $1 million or more, the value shall be
                  as determined in writing by an independent investment banking
                  firm of nationally recognized standing; (C) the amount by
                  which Indebtedness of the Corporation is reduced on the
                  Corporation's balance sheet upon the conversion or exchange
                  (other than by a Restricted Subsidiary of the Corporation)
                  subsequent to the Issue Date of any Indebtedness of the
                  Corporation Incurred subsequent to the Issue Date which is
                  convertible or exchangeable for Capital Stock of the
                  Corporation (less the amount of any cash, or other property,
                  distributed by the Corporation upon such conversion or
                  exchange); (D) the amount equal to the net reduction in
                  Investments (other than Permitted Investments) made after the
                  Issue Date by the Corporation or any of its Restricted
                  Subsidiaries in any Person resulting from (i) repurchases or
                  redemptions of such Investments by such Person, proceeds
                  realized upon the sale of such Investment to an unaffiliated
                  purchaser, repayments of loans or advances or other transfers
                  of assets by such Person to the Corporation or any Restricted
                  Subsidiary of the Corporation or (ii) the redesignation of
                  Unrestricted Subsidiaries as Restricted Subsidiaries (valued
                  in each case as provided in the definition of "Investment")
                  not to exceed, in the case of any Unrestricted Subsidiary, the
                  amount of Investments previously included in the calculation
                  of the amount of Restricted Payments; provided, however, that
                  no amount shall be included under this clause (D) to the
                  extent it is already included in Consolidated Net Income; and
                  (E) $10.0 million.

         The provisions of the foregoing paragraph shall not prohibit:

                    (1) any purchase or redemption of Capital Stock or
         Subordinated Obligations of the Corporation made by exchange for, or

         out of the proceeds of the substantially concurrent

                                      14


<PAGE>


         sale of, Capital Stock of the Corporation (other than Disqualified
         Stock and other than Capital Stock issued or sold to a Subsidiary or an
         employee stock ownership plan or similar trust); provided, however,
         that (A) such purchase or redemption shall be excluded in the
         calculation of the amount of Restricted Payments and (B) the Net Cash
         Proceeds from such sale shall be excluded from clause (3) (B) of the
         foregoing paragraph;

                    (2) any purchase or redemption of Subordinated Obligations
         of the Corporation made by exchange for, or out of the proceeds of the
         substantially concurrent sale of, Subordinated Obligations of the
         Corporation in compliance with paragraph (l)(i); provided, however,
         that such purchase or redemption shall be excluded in the calculation
         of the amount of Restricted Payments;

                    (3) any purchase or redemption of Subordinated Obligations
         from Net Available Cash to the extent permitted under Section 4.10 of
         the Indenture;

                    (4) dividends paid within 60 days after the date of
         declaration if at such date of declaration such dividend would have
         complied with this provision; provided, however, that such dividend
         shall be included in the calculation of the amount of Restricted
         Payments;

                    (5) payments to Bollore Technologies S.A. which payments 
         shall not exceed $500,000 in any six month period and shall not 
         exceed $2.5 million in the aggregate.

         provided, however, that no Triggering Event shall have occurred or be
         continuing at the time of such payment or as a result thereof.

                  For purposes of determining compliance with the foregoing
         covenant, Restricted Payments may be made with cash or non-cash assets,
         provided that any Restricted Payment made other than in cash shall be
         valued at the fair market value (determined, subject to the additional
         requirements of the immediately succeeding proviso, in good faith by
         the Board of Directors) of the assets so utilized in making such
         Restricted Payment, provided, further that (i) in the case of any
         Restricted Payment made with capital stock or Indebtedness, such
         Restricted Payment shall be deemed to be made in an amount equal to the
         greater of the fair market value thereof and the liquidation preference
         (if any) or principal amount of the capital stock or indebtedness, as
         the case may be, so utilized, and (ii) in the case of any Restricted
         Payment in an aggregate amount in excess of $1 million, a written
         opinion as to the fairness of the valuation thereof (as determined by

         the Corporation) for purposes of determining compliance with paragraph
         (l)(ii) shall be issued by an independent investment banking firm of
         national standing.

                  (iii) Limitation on Restrictions on Distributions from
         Restricted Subsidiaries. The Corporation shall not, and shall not
         permit any of its Restricted Subsidiaries to, create or permit to exist
         or become effective any consensual encumbrance or restriction on the
         ability of any such Restricted Subsidiary to:

                           (A)      pay dividends or make any other 
                  distributions on its Capital Stock or pay any Indebtedness 
                  or other obligation owed to the Corporation;

                           (B)      make any loans or advances to the 
                  Corporation; or

                                      15


<PAGE>


                           (C)      transfer any of its property or assets to 
                  the Corporation;

         except (in each case) for such encumbrances or restrictions existing 
under or by reason of:

                  (a) any encumbrance or restriction pursuant to an 
         agreement in effect at or entered into on the Issue Date, including 
         the New Senior Secured Facilities;

                  (b) any encumbrance or restriction with respect to such a
         Restricted Subsidiary pursuant to an agreement relating to any
         Indebtedness issued by such Restricted Subsidiary on or prior to the
         date on which such Restricted Subsidiary was acquired by the
         Corporation and outstanding on such date (other than indebtedness
         issued in anticipation of, or to provide all or any portion of the
         funds or credit support utilized to consummate, the transaction or
         series of related transactions pursuant to which such Restricted
         Subsidiary became a Restricted Subsidiary of the Corporation or was
         acquired by the Corporation);

                  (c) any encumbrance or restriction with respect to such a
         Restricted Subsidiary pursuant to an agreement evidencing Indebtedness
         Incurred without violation of the Indenture or effecting a refinancing
         of Indebtedness issued pursuant to an agreement referred to in clauses
         (a) or (b) or this clause (c) or contained in any amendment to an
         agreement referred to in clauses (a) or (b) or this clause (c);
         provided, however, that the encumbrances and restrictions with respect
         to such Restricted Subsidiary contained in any of such agreement,
         refinancing agreement or amendment, taken as a whole, are no less
         favorable to holders of the Senior Preferred Stock in any material

         respect, as determined in good faith by the Board of Directors of the
         Corporation, than encumbrances and restrictions with respect to such
         Restricted Subsidiary contained in agreements in effect at, or entered
         into on, the Issue Date;

                  (d) in the case of clause (C) above, any encumbrance or
         restriction (A) that restricts in a customary manner the subletting,
         assignment or transfer of any property or asset that is a lease,
         license, conveyance or contract or similar property or asset, (B) by
         virtue of any transfer of, agreement to transfer, option or right with
         respect to, or Lien on, any property or assets of the Corporation or
         any Restricted Subsidiary not otherwise prohibited by the Indenture,
         (C) that is included in a licensing agreement to the extent such
         restrictions limit the transfer of the property subject to such
         licensing agreement or (D) arising or agreed to in the ordinary course
         of business and that does not, individually or in the aggregate,
         detract from the value of property or assets of the Corporation or any
         of its Subsidiaries in any manner material to the Corporation or any
         such Restricted Subsidiary;

                  (e) in the case of clause (C) above, restrictions contained in
         security agreements, mortgages or similar documents securing
         Indebtedness of a Restricted Subsidiary to the extent such restrictions
         restrict the transfer of the property subject to such security
         agreements;

                  (f) in the case of clause (C) above, any instrument governing
         or evidencing Indebtedness of a Person acquired by the Corporation or
         any Restricted Subsidiary of the Corporation at the time of such
         acquisition, which encumbrance or restriction is not applicable to any
         Person, or the properties of assets of any Person, other than the
         Person so acquired; provided, however, that such Indebtedness is not
         incurred in connection with or in contemplation of, such acquisition.

                                      16


<PAGE>

                  (g) any restriction with respect to such a Restricted
         Subsidiary imposed pursuant to an agreement entered into for the sale
         or disposition of all or substantially all the Capital Stock or assets
         of such Restricted Subsidiary pending the closing of such sale or
         disposition; and

                  (h) encumbrances or restrictions arising or existing by 
         reason of applicable law.

                   (iv) Limitation on Affiliate Transactions. The Corporation
         will not, and will not permit any of its Restricted Subsidiaries to,
         directly or indirectly, enter into or conduct any transaction or series
         of related transactions (including the purchase, sale, lease or
         exchange of any property or the rendering of any service) with or for
         the benefit of any Affiliate of the Corporation, other than a

         Wholly-Owned Subsidiary (an "Affiliate Transaction") unless: (i) the
         terms of such Affiliate Transaction are no less favorable to the
         Corporation or such Restricted Subsidiary, as the case may be, than
         those that could be obtained at the time of such transaction in arm's
         length dealings with a Person who is not such an Affiliate; (ii) in the
         event such Affiliate Transaction involves an aggregate amount in excess
         of $1 million, the terms of such transaction have been approved by a
         majority of the members of the Board of Directors of the Corporation
         and by a majority of the disinterested members of such Board, if any
         (and such majority or majorities, as the case may be, determines that
         such Affiliate Transaction satisfies the criteria in (i) above); and
         (iii) in the event such Affiliate Transaction involves an aggregate
         amount in excess of $2 million, the Corporation has received a written
         opinion from an independent investment banking firm of nationally
         recognized standing that such Affiliate Transaction is fair to the
         Corporation or such Restricted Subsidiary, as the case may be, from a
         financial point of view.

                  The foregoing paragraph shall not apply to (i) any Restricted
         Payment permitted to be made pursuant to paragraph (l)(ii) hereof, (ii)
         any issuance of securities, or other payments, awards or grants in
         cash, securities or otherwise pursuant to, or the funding of,
         employment arrangements, or any stock options and stock ownership plans
         for the benefit of employees, officers and directors, consultants and
         advisors approved by the Board of Directors of the Corporation, (iii)
         loans or advances to employees in the ordinary course of business of
         the Corporation or any of its Restricted Subsidiaries in aggregate
         amount outstanding not to exceed $1,500,000 at any time, (iv) any
         transaction between Wholly-Owned Subsidiaries, (v) indemnification
         agreements with, and the payment of fees and indemnities to, directors,
         officers and employees of the Corporation and its Restricted
         Subsidiaries, in each case in the ordinary course of business, (vi)
         transactions pursuant to agreements in existence on the Issue Date
         which are (x) described in the Corporation's offering memorandum dated
         June 18, 1997 or (y) otherwise, in the aggregate, immaterial to the
         Corporation and its Restricted Subsidiaries taken as a whole, (vii) any
         employment, non-competition or confidentiality agreements entered into
         by the Corporation or any of its Restricted Subsidiaries with its
         employees in the ordinary course of business and (viii) the issuance of
         Capital Stock of the Corporation (other than Disqualified Stock).

                    (v) Limitation on Preferred Stock of Restricted
         Subsidiaries. The Corporation will not permit any of its Restricted
         Subsidiaries to issue any Preferred Stock (except Preferred Stock to
         the Corporation or a Restricted Subsidiary) or permit any person (other
         than Corporation or a Restricted Subsidiary) to hold any such Preferred
         Stock unless the Corporation or Restricted Subsidiary would be entitled
         to incur or assume Indebtedness under

                                      17

<PAGE>

         the covenant described under paragraph (l)(i) in the aggregate

         principal amount equal to the aggregate liquidation value of the
         Preferred Stock to be issued.

                    (m) SEC Reports. The Corporation will provide to the holders
of the Senior Preferred Stock, within 15 days after it files them with the
Commission, copies of the annual reports and of the information, documents and
other reports (or copies of such portions of any of the foregoing as the
Commission may by rules and regulations prescribe) which the Corporation files
with the Commission pursuant to Section 13 or 15(d) of the Exchange Act. In the
event that the Corporation is not required to file such reports with the
Commission pursuant to the Exchange Act, the Corporation will nevertheless
deliver such Exchange Act information to the holders of the Senior Preferred
Stock within 15 days after it would have been required to file it with the
Commission.

                    (n) Definitions. As used in this Certificate of Designation,
the following terms shall have the following meanings (with terms defined in the
singular having comparable meanings when used in the plural and vice versa),
unless the context otherwise requires:

         "Additional Dividends" has the meaning set forth in the Registration 
Rights Agreement.

         "Affiliate" of any specified person means any other Person, directly or
indirectly, controlling or controlled by or under direct or indirect common
control with such specified Person. For the purposes of this definition,
"control" when used with respect to any Person means the power to direct the
management and policies of such Person, directly or indirectly, whether through
the ownership of voting securities, by contract or otherwise; and the terms
"controlling" and "controlled" have meanings correlative to the foregoing.

         "Affiliate Transaction" shall have the meaning ascribed to it in 
paragraph l(iv) hereof.

         "Asset Disposition" means any sale, lease, transfer, issuance or other
disposition (or series of related sales, leases, transfers, issuances or
dispositions that are part of a common plan) of shares of Capital Stock of (or
any other equity interests in) a Restricted Subsidiary (other than directors'
qualifying shares) or of any other property or other assets (each referred to
for the purposes of this definition as a "disposition") by the Corporation or
any of its Restricted Subsidiaries (including any disposition by means of a
merger, consolidation or similar transaction) other than (i) a disposition by a
Restricted Subsidiary to the Corporation or by the Corporation or a Restricted
Subsidiary to a Wholly-Owned Subsidiary, (ii) a disposition of inventory in the
ordinary course of business, (iii) a disposition of obsolete or worn out
equipment or equipment that is no longer useful in the conduct of the business
of the Corporation and its Restricted Subsidiaries and that is disposed of in
each case in the ordinary course of business, (iv) dispositions of property for
net proceeds which, when taken collectively with the net proceeds of any other
such dispositions under this clause (iv) that were consummated since the
beginning of the calendar year in which such disposition is consummated, do not
exceed $1 million, and (v) transactions permitted under paragraph (g) above.
Notwithstanding anything to the contrary contained above, a Restricted Payment
made in compliance with the "Limitation on Restricted Payments" covenant shall

not constitute an Asset Disposition except for purposes of determinations of the
Consolidated Coverage Ratio (as defined) and the Leverage Ratio (as defined).

         "Attributable Indebtedness" in respect of a Sale/Leaseback Transaction
means, as at the time of determination, the present value (discounted at the
interest rate borne by the Notes, compounded annually) of the total obligations
of the lessee for rental payments during the remaining term of the

                                      18


<PAGE>

lease included in such Sale/Leaseback Transaction (including any period for
which such lease has been extended).

         "Average Life" means, as of the date of determination, with respect to
any Indebtedness or Preferred Stock, the quotient obtained by dividing (i) the
sum of the products of the number of year from the date of determination to the
dates of each successive scheduled principal payment of such Indebtedness or
redemption or similar payment with respect to such Preferred Stock multiplied by
the amount of such payment by (ii) the sum of all such payments.

         "Board of Directors" shall have the meaning ascribed to it in the first
paragraph of this Certificate of Designation.

         "Business Day" means any day except a Saturday, a Sunday, or any day on
which banking institutions in New York, New York are required or authorized by
law or other governmental action to be closed.

         "Capital Stock" of any Person means any and all shares, partnership or
other equity interests, rights to purchase, warrants, options, participations or
other equivalents of or interests in (however designated) equity of such Person,
including any Preferred Stock, but excluding any debt securities convertible
into such equity.

         "Capitalized Lease Obligations" means an obligation that is required to
be classified and accounted for as a capitalized lease for financial reporting
purposes in accordance with GAAP, and the amount of Indebtedness represented by
such obligation shall be the capitalized amount of such obligation determined in
accordance with GAAP, and the Stated Maturity thereof shall be the date of the
last payment of rent or any other amount due under such lease prior to the first
date such lease may be terminated without penalty.

         "Certificate of Designation" means this Certificate of Designation 
creating the Senior Preferred Stock.

         "Change of Control" means (i) any sale, lease, exchange or other
transfer (in one transaction or a series of related transactions) of all or
substantially all of the assets of the Corporation and its Subsidiaries; or (ii)
a majority of the Board of Directors of Holding or the Corporation or of any
direct or indirect holding company thereof shall consist of Persons who are not
Continuing Directors of Holding or the Corporation, as the case may be; or (iii)
the acquisition by any Person or group of related Persons (other than the

Management Group) for purposes of Section 13(d) of the Exchange Act, of the
power, directly or indirectly, to vote or direct the voting of securities having
more than 50% of the ordinary voting power for the election of directors of
Holding or the Corporation or of any direct or indirect holding company thereof.

         "Change of Control Offer" shall have the meaning ascribed to it in
paragraph (h)(i) hereof.

         "Change of Control Payment Date" shall have the meaning ascribed to it
in paragraph (h)(ii)(2) hereof.

         "Change of Control Purchase Price" shall have the meaning ascribed to
it in paragraph (h)(i) hereof.

                                      19


<PAGE>

         "Common Stock" of any Person means all Capital Stock of such Person
that is generally entitled to (i) vote in the election of directors of such
Person or (ii) if such Person is not a corporation, vote or otherwise
participate in the selection of the governing body, partners, managers or others
that will control the management and policies of such Person.

         ""Consolidated Cash Flow" for any period means the Consolidated Net
Income for such period, plus the following to the extent deducted in calculating
such Consolidated Net Income: (i) income tax expense, (ii) Consolidated Interest
Expense, (iii) depreciation expense, (iv) amortization expense, and (v) all
other non-cash items reducing Consolidated Net Income (excluding any non-cash
item to the extent it represents an accrual of or reserve for cash disbursements
for any subsequent period prior to the Stated Maturity of the Notes or
amortization of a prepaid cash expense that was paid in a prior period) and
less, to the extent added in calculating Consolidated Net Income, non-cash items
(excluding such non-cash items to the extent they represent an accrual for cash
receipts reasonably expected to be received prior to the Stated Maturity of the
Notes), in each case for such period. Notwithstanding the foregoing, the income
tax expense, depreciation expense and amortization expense of a Subsidiary of
the Corporation shall be included in Consolidated Cash Flow only to the extent
(and in the same proportion) that the net income of such Subsidiary was included
in calculating Consolidated Net Income.

         "Consolidated Coverage Ratio" as of any date of determination means the
ratio of (i) the aggregate amount of Consolidated Cash Flow for the period of
the most recent four consecutive fiscal quarters ending prior to the date of
such determination and as to which financial statements are available to (ii)
Consolidated Interest Expense for such four fiscal quarters; provided, however,
that (A) if the Corporation or any of its Restricted Subsidiaries has incurred
any Indebtedness since the beginning of such period and through the date of
determination of the Consolidated Coverage Ratio that remains outstanding or if
the transaction giving rise to the need to calculate Consolidated Coverage Ratio
is an incurrence of Indebtedness, or both, Consolidated Cash Flow and
Consolidated Interest Expense for such period shall be calculated after giving
effect on a pro forma basis to (1) such Indebtedness as if such Indebtedness had

been incurred on the first day of such period (provided that if such
Indebtedness is incurred under a revolving credit facility (or similar
arrangement or under any predecessor revolving credit or similar arrangement)
only that portion of such Indebtedness that constitutes the one year projected
average balance of such Indebtedness (as determined in good faith by the Board
of Directors of the Corporation) shall be deemed outstanding for purposes of
this calculation), and (2) the discharge of any other Indebtedness repaid,
repurchased, defeased or otherwise discharged with the proceeds of such new
Indebtedness as if such discharge had occurred on the first day of such period,
(B) if since the beginning of such period any Indebtedness of the Corporation or
any of its Restricted Subsidiaries has been repaid, repurchased, defeased or
otherwise discharged (other than Indebtedness under a revolving credit or
similar arrangement unless such revolving credit Indebtedness has been
permanently repaid and has not been replaced), Consolidated Interest Expense for
such period shall be calculated after giving pro forma effect thereto as if such
Indebtedness had been repaid, repurchased, defeased or otherwise discharged on
the first day of such period, (C) if since the beginning of such period the
Corporation or any of its Restricted Subsidiaries shall have made any Asset
Disposition or if the transaction giving rise to the need to calculate the
Consolidated Coverage Ratio is an Asset Disposition, Consolidated Cash Flow for
such period shall be reduced by an amount equal to the Consolidated Cash Flow
(if positive) attributable to the assets which are the subject of such Asset
Disposition for such period or increased by an amount equal to the Consolidated
Cash Flow (if negative) attributable thereto for such period, and Consolidated
Interest Expense for such period shall be (1) reduced by an amount equal to the
Consolidated Interest Expense attributable to any Indebtedness

                                      20


<PAGE>


of the Corporation or any of its Restricted Subsidiaries repaid, repurchased,
defeased or otherwise discharged with respect to the Corporation and its
continuing Restricted Subsidiaries in connection with such Asset Disposition for
such period (or, if the Capital Stock of any Restricted Subsidiary of the
Corporation is sold, the Consolidated Interest Expense for such period directly
attributable to the Indebtedness of such Restricted Subsidiary to the extent the
Corporation and its continuing Restricted Subsidiaries are no longer liable for
such Indebtedness after such sale) and (2) increased by interest income
attributable to the assets which are the subject of such Asset Disposition for
such period, (D) if since the beginning of such period the Corporation or any of
its Restricted Subsidiaries (by merger or otherwise) shall have made an
Investment in any Restricted Subsidiary of the Corporation (or any Person which
becomes a Restricted Subsidiary of the Corporation as a result thereof) or an
acquisition of assets occurring in connection with a transaction causing a
calculation to be made hereunder which constitutes all or substantially all of
an operating unit of a business, Consolidated Cash Flow and Consolidated
Interest Expense for such period shall be calculated after giving pro forma
effect thereto (including the incurrence of any Indebtedness) as if such
Investment or acquisition occurred on the first day of such period and (E) if
since the beginning of such period any Person (that subsequently became a
Restricted Subsidiary of the Corporation or was merged with or into the

Corporation or any Restricted Subsidiary of the Corporation since the beginning
of such period) shall have made any Asset Disposition, Investment or acquisition
of assets that would have required an adjustment pursuant to clause (C) or (D)
above if made by the Corporation or a Restricted Subsidiary of the Corporation
during such period, Consolidated Cash Flow and Consolidated Interest Expense for
such period shall be calculated after giving pro forma effect thereto as if such
Asset Disposition, Investment or acquisition occurred on the first day of such
period. If any Indebtedness bears a floating rate of interest and is being given
pro forma effect, the interest expense on such Indebtedness shall be calculated
as if the rate in effect on the date of determination had been the applicable
rate for the entire period (taking into account any Interest Rate Agreement
applicable to such Indebtedness if such Interest Rate Agreement has a remaining
term in excess of 12 months).

         "Consolidated Interest Expense" means, for any period, the total
interest expense of the Corporation and its Restricted Subsidiaries determined
in accordance with GAAP, plus, to the extent not included in such interest
expense (i) interest expense attributable to Capitalized Lease Obligations, (ii)
amortization of debt discount, (iii) capitalized interest, (iv) non-cash
interest expense, (v) commissions, discounts and other fees and charges owed
with respect to letters of credit and bankers' acceptance financing, (vi)
interest actually paid by the Corporation or any such Restricted Subsidiary
under any Guarantee of Indebtedness or other obligation of any other Person,
(vii) net payments (whether positive or negative) pursuant to Interest Rate
Agreements, (viii) the cash contributions to any employee stock ownership plan
or similar trust to the extent such contributions are used by such plan or trust
to pay interest or fees to any Person (other than the Corporation) in connection
with Indebtedness Incurred by such plan or trust and (ix) case and Disqualified
Stock dividends in respect of all Preferred Stock of Subsidiaries and
Disqualified Stock of the Corporation held by Persons other than the Corporation
or a Wholly-Owned Subsidiary and less (a) to the extent included in such
interest expense, the amortization of capitalized debt issuance costs and (b)
interest income. Notwithstanding the foregoing, the Consolidated Interest
Expense with respect to any Restricted Subsidiary of the Corporation, that was
not a Wholly-Owned Subsidiary, shall be included only to the extent (and in the
same proportion) that the net income of such Restricted Subsidiary was included
in calculating Consolidated Net Income.

         "Consolidated Net Income" means, for any period, the consolidated net
income (loss) of the Corporation and its consolidated Subsidiaries determined
prior to payment of dividends on the Preferred

                                      21


<PAGE>

Stock Exchanged Preferred Stock and Private Exchange Preferred Stock in
accordance with GAAP; provided, however, that there shall not be included in
such Consolidated Net income: (i) any net income (loss) of any person acquired
by the Corporation or any of its Restricted Subsidiaries in a pooling of
interests transaction for any period prior to the date of such acquisition, (ii)
any net income of any Restricted Subsidiary of the Corporation if such
Restricted Subsidiary is subject to restrictions, directly or indirectly, on the

payment of dividends or the making of distributions by such Restricted
Subsidiary, directly or indirectly, to the Corporation (other than restrictions
in effect on the Issue Date with respect to a Restricted Subsidiary of the
Corporation and other than restrictions that are created or exist in compliance
with this certificate, (iii) any gain or loss realized upon the sale or other
disposition of any assets of the Corporation or its consolidated Restricted
Subsidiaries (including pursuant to any Sale/Leaseback Transaction) which are
not sold or otherwise disposed of in the ordinary course of business and any
gain or loss realized upon the sale or other disposition of any Capital Stock of
any Person, (iv) any extraordinary gain or loss, (v) the cumulative effect of a
change in accounting principles, (vi) the net income of any Person, other than a
Restricted Subsidiary, except to the extent of the lesser of (A) dividends or
distributions paid to the Corporation or any of its Restricted Subsidiaries by
such Person and (B) the net income of such Person (but in no event less than
zero), and the net loss of such Person (other than an Unrestricted Subsidiary)
shall be included only to the extent of the aggregate Investment of the
Corporation or any of its Restricted Subsidiaries in such Person and (vii) any
non-cash expenses attributable to grants or exercises of employee stock options.
Notwithstanding the foregoing, Consolidated Net Income for any period shall be
reduced by the aggregate amount of dividends paid during such period pursuant to
clause (v) of paragraph (b) of paragraph (K)(ii) and for the purpose of
paragraph (K)(ii) only, there shall be excluded from Consolidated Net Income any
dividends, repayments of loans or advances or other transfers of assets from
Unrestricted Subsidiaries to the Corporation or a Restricted Subsidiary to the
extent such dividends, repayments or transfers increase the amount of Restricted
Payments permitted under such covenant.

         "Consolidated Net Worth" means the total of the amounts shown on the
balance sheet of the Corporation and its consolidated Restricted Subsidiaries,
determined on a consolidated basis in accordance with GAAP, as of the end of the
most recent fiscal quarter of the Corporation ending prior to the taking of any
action for the purpose of which the determination is being made and for which
financial statements are available (but in no event ending more than 135 days
prior to the taking of such action), as (i) the par or stated value of all
outstanding Capital Stock of the Corporation plus (ii) paid in capital or
capital surplus relating to such Capital Stock plus (iii) any retained earnings
or earned surplus less (A) any accumulated deficit and (B) any amounts
attributable to Disqualified Stock.

         "Continuing Director" of any Person means, as of the date of
determination, any Person who (i) was a member of the Board of Directors of such
Person on the date of the Indenture or (ii) was nominated for election or
elected to the Board of Directors of such Person with the affirmative vote of a
majority of the Continuing Directors of such Person who were members of such
Board of Directors at the time of such nomination or election.

         "Corresponding Amendment" shall have the meaning ascribed to it in 
paragraph (f)(ii)(C) hereof.

         "Currency Agreement" means in respect of a Person any foreign exchange
contract, currency swap, agreement or other similar agreement to which Person is
a party or a beneficiary.

                                      22


<PAGE>

         "Disqualified Stock" means any Capital Stock which, by its terms (or by
the terms of any security into which it is convertible or for which it is
exchangeable), or upon the happening of any event (other than an event which
would constitute a Change of Control), (i) matures (excluding any maturity as
the result of an optional redemption by the issuer thereof) or is mandatorily
redeemable, pursuant to a sinking fund obligation or otherwise, or is redeemable
at the option of the holder thereof, in whole or in part, on or prior to the
final stated maturity of the Notes, or (ii) is convertible into or exchangeable
(unless at the sole option of the issuer thereof) for (a) debt securities or (b)
any Capital Stock referred to in (i) above, in each case at any time prior to
the final stated maturity of the Senior Preferred Stock.

         "Dividend Period" means the Initial Dividend Period and, thereafter,
each quarterly dividend period.

         "Equity Offerings" means an offering for cash by the Corporation of its
Common Stock or option warrants or rights with respect to its Common Stock.

         "Exchange Act" means the Securities Exchange Act of 1934, as amended, 
and the rules and regulations promulgated thereunder,

         "Exchange Notice" shall have the meaning ascribed to it in paragraph 
(g) hereof.

         "Exchange Offer" means a registered offer to exchange any and all
shares of the Senior Preferred Stock for a like number of shares (with a
liquidation preference equal to that of the surrendered shares) of another
series of the Corporation's senior exchangeable preferred stock that has terms
identical in all material respects to the Senior Preferred Stock except that the
Exchange Preferred Stock shall have been registered pursuant to an effective
registration statement under the Securities Act and the certificates therefor
shall contain no restrictive legends thereon.

         "Exchange Preferred Stock" means the series of the Corporation's senior
exchangeable preferred stock publicly offered in exchange for the Senior
Preferred Stock as contemplated by the Registration Rights Agreement and having
terms identical in all material respects to the Senior Preferred Stock.

         "Existing Indebtedness" means Indebtedness of the Corporation or its
Restricted Subsidiaries in existence and outstanding on the Issue Date.

         "GAAP" means generally accepted accounting principles in the United
States of America as in effect as of the date of the Indenture, including those
set forth in the opinions and pronouncements of the Accounting Principles Board
of the American Institute of Certified Public Accountants and statements and
pronouncements of the Financial Accounting Standards Board or in such other
statements by such other entity as approved by a significant segment of the
accounting profession. All ratios and computations based on GAAP contained in
the Indenture shall be computed in conformity with GAAP.

         "Guarantee" means any obligation, contingent or otherwise, of any

Person directly or indirectly guaranteeing any Indebtedness of any other Person
and any obligation, direct or indirect, contingent or otherwise, of such Person
(i) to purchase or pay (or advance or supply funds for the purchase or payment
of) such Indebtedness of such other Person (whether arising by virtue of

                                      23

<PAGE>

partnership arrangements, or by agreement to keep-well, to purchase assets,
goods, securities or services, to take-or-pay, or to maintain financial
statement conditions or otherwise) or (ii) entered into for purposes of assuring
in any other manner the obligee of such Indebtedness of the payment thereof or
to protect such obligee against loss in respect thereof (in whole or in part);
provided, however, that the term "Guarantee" shall not include endorsements for
collection or deposit in the ordinary course of business. The term "Guarantee"
used as a verb has a corresponding meaning.

         "Guarantor" means each Subsidiary of the Corporation in existence on
the Issue Date and each Subsidiary (other than Unrestricted Subsidiaries)
created or acquired by the Corporation after the Issue Date.

         "Holder" means a holder of shares of Senior Preferred Stock, Exchange
Preferred Stock or Private Exchange Preferred Stock, as the context requires, as
reflected in the stock books of the Corporation.

         "Incur" means issue, assume, guarantee, incur or otherwise become
liable for; provided, however, that any indebtedness or Capital Stock of a
Person existing at the time such person becomes a Restricted Subsidiary (whether
by merger, consolidation, acquisition or otherwise) shall be deemed to be
incurred by such Restricted Subsidiary at the time it becomes a Restricted
Subsidiary.

         "Indebtedness" means, with respect to any Person on any date of
determination (without duplication), (i) the principal of and premium (if any)
in respect of indebtedness of such Person for borrowed money, (ii) the principal
of and premium (if any) in respect of obligations of such Person evidenced by
bonds, debentures, notes or other similar instruments, (iii) all obligations of
such Person in respect of letters of credit or other similar instruments
(including reimbursement obligations with respect thereto) (other than
obligations with respect to letters of credit securing obligations (other than
obligations described in clauses (i), (ii) and (v)) entered into in the ordinary
course of business of such Person to the extent that such letters of credit are
not drawn upon or, if and to the extent drawn upon, such drawing is reimbursed
no later than the third business day following receipt by such Person of a
demand for reimbursement following payment on the letter of credit), (iv) all
obligations of such Person to pay the deferred and unpaid purchase price of
property or services (except trade payables and accrued expenses incurred in the
ordinary course of business), which purchase price is due more than six months
after the date of placing such property in service or taking delivery and title
thereto or the completion of such services, (v) all Capitalized Lease
Obligations and all Attributable Indebtedness of such Person, (vi) all
Indebtedness of other Persons secured by a Lien on any asset of such Person,
whether or not such Indebtedness is assumed by such Person, (vii) all

Indebtedness of other Persons to the extent Guaranteed by such Person, (viii)
the amount of all obligations of such Person with respect to the redemption,
repayment or other repurchase of any Disqualified Stock other than the Senior
Preferred Stock or, with respect to any Restricted Subsidiary of the
Corporation, any Preferred Stock of such Restricted Subsidiary to the extent
such obligation arises on or before the stated maturity of such Preferred Stock
(but excluding, in each case, accrued dividends) and (ix) to the extent not
otherwise included in this definition, obligations under Currency Agreements and
Interest Rate Agreements. The amount of Indebtedness of any Person at any date
shall be the outstanding principal amount of all unconditional obligations as
described above, as such amount would be reflected on a balance sheet prepared
in accordance with GAAP, and the maximum liability of such Person, upon the
occurrence of the contingency giving rise to the obligation, of any contingent
obligations described above at such date.

                                      24

<PAGE>

         "Initial Dividend Period" means the dividend period commencing on the
Issue Date and ending on the first Regular Dividend Payment Date to occur
thereafter.

         "Indenture" means the Indenture dated as of June 25, 1997, by, and
among the Corporation, the Subsidiary Guarantors and United States Trust Company
of New York as Trustee.

         "Interest Rate Agreement" means with respect to any Person any interest
rate protection agreement, interest rate future agreement, interest rate option
agreement, interest rate swap agreement, interest rate cap agreement, interest
rate collar agreement, interest rate hedge agreement or other similar agreement
or arrangement as to which such Person is party or a beneficiary.

         "Investment" in any Person means any direct or indirect advance, loan
(other than advances to customers in the ordinary course of business that are
recorded as accounts payable on the balance sheet of such Person) or other
extension of credit (including by way of Guarantee or similar arrangement, but
excluding any debt or extension of credit represented by a bank deposit other
than a time deposit) or capital contribution to (by means of any transfer of
cash or other property to others or any payment for property or services for the
account or use of others), or any purchase or acquisition of Capital Stock,
Indebtedness or other similar instruments issued by such Person. For purposes of
the paragraph (k)(2), (i) "Investment" shall include the portion (proportionate
to the Corporation's equity interest in a Restricted Subsidiary to be designated
as an Unrestricted Subsidiary) of the fair market value of the net assets of
such Restricted Subsidiary of the Corporation at the time that such Restricted
Subsidiary is designated an Unrestricted Subsidiary; provided, however, that
upon a redesignation of such Subsidiary as a Restricted Subsidiary, the
Corporation shall be deemed to continue to have a permanent "Investment" in an
Unrestricted Subsidiary in an amount (if positive) equal to (x) the
Corporation's "Investment" in such Subsidiary at the time of such redesignation
less (y) the portion (proportionate to the Corporation's equity interest in such
Subsidiary) of the fair market value of the net assets of such Subsidiary at the
time that such Subsidiary is so redesignated a Restricted Subsidiary; and (ii)

any property transferred to or from an Unrestricted Subsidiary shall be valued
at its fair market value at the time of such transfer, in each case as
determined in good faith by the Board of Directors and evidenced by a resolution
of such Board of Directors certified in an officers' certificate.

         "Issue Date" means the date on which the Preferred Stock are 
originally issued.

         "Junior Stock" shall have the meaning ascribed to it in paragraph (b) 
hereof.

         "Lien" means any security interest, charge or encumbrance of any kind
(including any conditional sale or other title retention agreement, any lease in
the nature thereof.

         "Net Available Cash" from an Asset Disposition means cash payments
received (including any cash payments received by way of deferred payment of
principal pursuant to a note or installment receivable or otherwise, but only as
and when received, therefrom in each case net of (i) all legal, title and
recording tax expenses, commissions and other fees and expenses incurred, and
all Federal, state, foreign and local taxes required to be paid or accrued as a
liability under GAAP, as a consequence of such Asset Disposition, (ii) all
payments made on any Indebtedness which is secured by any assets subject to such
Asset Disposition, in accordance with the terms of any Lien upon such assets, or
which must by its terms, or in order to obtain a necessary consent to such Asset
Disposition or by applicable law, be repaid out of the proceeds from such Asset
Disposition, (iii) all distributions and other payments required to be made to
any Person owning a beneficial interest in assets subject to sale or

                                      25


<PAGE>

minority interest holders in Subsidiaries or joint ventures as a result of such
Asset Disposition, (iv) the deduction of appropriate amounts to be provided by
the seller as a reserve, in accordance with GAAP, against any liabilities
associated with the assets disposed of in such Asset Disposition, provided,
however, that upon any reduction in such reserves (other than to the extent
resulting from payments of the respective reserved liabilities), Net Available
Cash shall be increased by the amount of such reduction to reserves, and
retained by the Corporation or any Restricted Subsidiary of the Corporation
after such Asset Disposition and (v) any portion of the purchase price from an
Asset Disposition placed in escrow (whether as a reserve for adjustment of the
purchase price, for satisfaction of indemnities in respect of such Asset
Disposition or otherwise in connection with such Asset Disposition); provided,
however, that upon the termination of such escrow, Net Available Cash shall be
increased by any portion of funds therein released to the Corporation or any
Restricted Subsidiary.

         "Net Cash Proceeds" with respect to any issuance or sale of Capital
Stock, means the cash proceeds of such issuance or sale net of attorneys' fees,
accountants' fees, underwriters' or placement agents' fees, discounts or
commissions and brokerage, consultant and other fees actually incurred in

connection with such issuance or sale and net of taxes paid or payable as a
result of such issuance or sale.

         "Net Income" means, with respect to any Person for any period, the net
income (loss) of such Person determined in accordance with GAAP.

         "New Senior Secured Facilities" means Indebtedness of the Corporation
and its Restricted Subsidiaries under a revolving credit facility in an
aggregate principal amount not greater than $25 million (including a letter of
credit sublimit of $10 million) and $85,000,000 aggregate principal amount of
Senior Secured Floating Rate Notes.

         "Non-Recourse Debt" means Indebtedness (i) as to which neither the
Corporation nor any Restricted Subsidiary (a) provides any guarantee or credit
support of any kind (including any undertaking, guarantee, indemnity, agreement
or instrument that would constitute Indebtedness) or (b) is directly or
indirectly liable (as a guarantor, general partner or otherwise) and (ii) no
default with respect to which (including any rights that the holders thereof may
have to take enforcement action against an Unrestricted Subsidiary) would permit
(upon notice, lapse of time or both) any holder of any other Indebtedness of the
Corporation or any Restricted Subsidiary to declare a default under such other
Indebtedness or cause the payment thereof to be accelerated or payable prior to
its stated maturity.

         "Notes" means the $155,000,000 aggregate principal amount of 11% Senior
Notes due 2004 issued by the Corporation on the Issue Date.

         "Note Indenture" means the indenture governing the Notes.

         "Parity Stock" shall have the meaning ascribed to it in paragraph (b) 
hereof.

         "Permitted Business" means any business which is the same as or
related, ancillary or complementary to any of the businesses of the Corporation
and its Restricted Subsidiaries on the Issue Date.

                                      26

<PAGE>

         "Person" means any individual, corporation, partnership, joint venture,
association, joint-stock company, trust, unincorporated organization, government
or any agency or political subdivision hereof or any other entity.

         "Preferred Stock," as applied to the Capital Stock of any corporation,
means Capital Stock of any class or classes (however designated) which is
preferred as to the payment of dividends, or as to the distribution of assets
upon any voluntary or involuntary liquidation or dissolution of such
corporation, over shares of Capital Stock of any other class of such
corporation.

         "Private Exchange Preferred Stock" means a series of the Corporation's
senior exchangeable preferred stock contemplated by the Registration Rights
Agreement issued under the same certificate of designation as the Exchange

Preferred Stock and having terms identical in all material respects to the
Senior Preferred Stock.

         A "Public Market" exists at any time with respect to the common stock
of Holding or the Corporation if (i) the common stock of Holding or the
Corporation is then registered with the Securities and Exchange Commission
pursuant to Section 12(b) or 12(g) of the Exchange Act and traded either on a
national securities exchange or in the National Association of Securities
Dealers Automated Quotation System and (ii) at least 15% of the total issued and
outstanding common stock of Holding or the Corporation, as applicable, has been
distributed prior to such time by means of an effective registration statement
under the Securities Act.

         "Purchase Money Indebtedness" means any Indebtedness incurred in the
ordinary course of business by a Person to finance the cost (including the cost
of construction) of an item of property, the principal amount of which
Indebtedness does not exceed the sum of (i) 100% of such cost and (ii)
reasonable fees and expenses of such Person incurred in connection therewith.

         "Redemption Date", with respect to any shares of Senior Preferred
Stock, means the date on which such shares of Senior Preferred Stock are
redeemed by the Corporation.

         "Redemption Notice" shall have the meaning ascribed to it in
paragraph (e)(iii) hereof.

         "Refinancing Indebtedness" means Indebtedness that refunds, refinances,
replaces, renews, repays or extends (including pursuant to any defeasance or
discharge mechanism) (collectively, "refinances," and "refinanced" shall have a
correlative meaning) any Indebtedness existing on the date of the Indenture or
Incurred in compliance with the Indenture (including Indebtedness of the
Corporation that refinances Indebtedness of any Restricted Subsidiary and
Indebtedness of any Restricted Subsidiary that refinances Indebtedness of
another Restricted Subsidiary) including Indebtedness that refinances
Refinancing Indebtedness; provided, however, that (i) the Refinancing
Indebtedness has a Stated Maturity no earlier than the earlier of (A) the first
anniversary of the Stated Maturity of the Notes and (B) the Stated Maturity of
the Indebtedness being refinanced, (ii) the Refinancing Indebtedness has an
Average Life at the time such Refinancing Indebtedness is Incurred that is equal
to or greater than the lesser of (A) the Average Life of the Notes and (B) the
Average Life of the Indebtedness being refinanced, (iii) the Refinancing
Indebtedness is subordinated to the Notes on the same terms as the Indebtedness
being refinanced if such Indebtedness is subordinate to the Notes and, (iv) the
Refinancing Indebtedness is in an aggregate principal amount (or if issued with
original issue discount, an aggregate issue price) that is equal to (or 101% of,
in the case of a refinancing of the Notes in connection with a Change of
Control) or less than the sum of the aggregate principal amount

                                      27


<PAGE>

(or if issued with original issue discount, the aggregate accredited value) then

outstanding of the Indebtedness being refinanced (plus the amount of any premium
required to be paid in connection therewith and reasonable fees and expenses
therewith) provided, further, that Refinancing Indebtedness shall not include
Indebtedness of a Subsidiary which refinances Indebtedness of the Corporation.

         "Registration Rights Agreement" means the Preferred Stock Registration
Rights Agreement dated as of the Issue Date among the Corporation and NatWest
Capital Markets Limited.

         "Regular Dividend Payment Date" means March 15, June 15, September 15
and December 15 of each year.

         "Regular Dividend Record Date" means March 1, June 1, September 1 and
December 1 of each year.

         "Regular Dividends" shall have the meaning ascribed to it in 
paragraph (c)(i) hereof.

         "Restricted Payment" shall have the meaning ascribed to it in 
paragraph (l)(ii) hereof.

         "Restricted Subsidiary" means any Subsidiary of the Corporation other 
than an Unrestricted Subsidiary.

         "Sale/Leaseback Transaction" means an arrangement relating to property
now owned or hereafter acquired whereby the Corporation or a Restricted
Subsidiary transfers such property to a Person and the Corporation or a
Subsidiary leases it from such Person.

         "Securities Act" means the Securities Act of 1933, as amended, and the
rules and regulations promulgated thereunder.

         "Senior Preferred Stock" shall have the meaning ascribed to it in 
paragraph (a) hereof.

         "Senior Stock" shall have the meaning ascribed to it in paragraph (b) 
hereof.

         "Subordinated Obligations" means any Indebtedness of the Corporation
(whether outstanding on the Issue Date or thereafter Incurred) which is
subordinate or junior in right of payment to the Notes pursuant to a written
agreement.

         "Subsidiary" of any Person incorporated in the United States means any
corporation, association, partnership or other business entity organized in the
United States of which more than 50% of the total voting power of shares of
Capital Stock or other interests (including partnership interests) entitled
(without regard to the occurrence of any contingency) to vote in the election of
directors, managers or trustees thereof is at the time owned or controlled,
directly or indirectly, by (i) such Person, (ii) such Person and one or more
Subsidiaries of such Person or (iii) one or more Subsidiaries of such Person.
Unless otherwise specified herein, each reference to a Subsidiary shall refer to
a Subsidiary of the Corporation.


         "Subsidiary Guarantees" means the guarantees of the Notes by the
Subsidiary Guarantors (as such term is defined in the Indenture).

                                      28

<PAGE>

         "Successor Corporation" shall have the meaning ascribed to it in 
paragraph (f)(iii) hereof.

         "Triggering Event" shall have the meaning ascribed to it in paragraph 
(f)(iv) hereof.

         "Unrestricted Subsidiary" means (i) any Subsidiary of the Corporation
that at the time of determination shall be designated an Unrestricted Subsidiary
by the Board of Directors in the manner provided below and (ii) any Subsidiary
of an Unrestricted Subsidiary. The Board of Directors may designate any
Subsidiary of the Corporation (including any newly acquired or newly formed
Subsidiary of the Corporation) to be an Unrestricted Subsidiary unless such
Subsidiary or any of its Subsidiaries owns any Capital Stock or Indebtedness of,
or owns or holds any Lien on any property of, the Corporation or any Restricted
Subsidiary of the Corporation that is not a Subsidiary of the Subsidiary to be
so designated; provided, however, each Subsidiary to be so designated and each
of its Subsidiaries has not at the time of designation, and does not thereafter,
create, incur, issue, assume, guarantee or otherwise become directly or
indirectly liable with respect to any Indebtedness pursuant to which the lender
has recourse to any of the assets of the Corporation or any of its Restricted
Subsidiaries and either (A) the Subsidiary to be so designated has total
consolidated assets of $10,000 or less or (B) if such Subsidiary has
consolidated assets greater than $10,000, then such designation would be
permitted under "Limitation on Restricted Payments." The Board of Directors may
designate any Unrestricted Subsidiary to be a Restricted Subsidiary; provided,
however, that immediately after giving effect to such designation (x) the
Corporation could Incur $1.00 of additional Indebtedness under clause (l)(i)(a)
and (y) no Triggering Event shall have occurred and be continuing. Any such
designation by the Board of Directors shall be evidenced to the Trustee by
promptly filing with the Trustee a copy of the Board Resolution giving effect to
such designation and an Officers' Certificate certifying that such designation
complied with the foregoing provisions.

         "Wholly-Owned Subsidiary" means a Restricted Subsidiary of the
Corporation, at least 99% of Capital Stock of which (other than directors'
qualifying shares) is owned by the Corporation or another Wholly-Owned
Subsidiary.

                                      29

<PAGE>

         IN WITNESS WHEREOF, said North Atlantic Trading Company, Inc., has 
caused this Certificate of Designation to be signed by Thomas F. Helms, Jr. its
President and Chief Executive Officer, this 25th day of June, 1997.

NORTH ATLANTIC TRADING ACQUISITION COMPANY, INC.


By: _____________________________
      Name:
      Title:

                                      30


<PAGE>


                  CERTIFICATE OF DESIGNATION OF THE POWERS,
                   PREFERENCES AND RELATIVE, PARTICIPATING,
                   OPTIONAL AND OTHER SPECIAL RIGHTS OF 12%
               SENIOR EXCHANGE PAYMENT-IN-KIND PREFERRED STOCK,
           AND QUALIFICATIONS, LIMITATIONS AND RESTRICTIONS THEREOF

                        Pursuant to Section 151 of the
               General Corporation Law of the State of Delaware

                  North Atlantic Trading Company, Inc. (the "Corporation"), a
corporation organized and existing under the General Corporation Law of the
State of Delaware, does hereby certify that, pursuant to authority conferred
upon the board of directors of the Corporation (the "Board of Directors") by its
Certificate of Incorporation, as amended (hereinafter referred to as the
"Certificate of Incorporation"), and pursuant to the provisions of Section 151
of the General Corporation Law of the State of Delaware, said Board of
Directors, duly approved and adopted the following resolution (the
"Resolution"):

                  RESOLVED, that, pursuant to the authority vested in the Board
         of Directors by its Certificate of Incorporation, the Board of
         Directors does hereby create, authorize and provide for the issuance of
         12% Senior Exchange Payment-In-Kind Preferred Stock, par value $.01 per
         share, with a stated value of $25.00 per share, consisting of 6,000,000
         shares, having the designations, preferences, relative, participating,
         optional and other special rights and the qualifications, limitations
         and restrictions thereof that are set forth in the Certificate of
         Incorporation and in this Resolution as follows:

                  (a) Designation. There is hereby created out of the authorized
and unissued shares of the Corporation's class of Exchange Preferred Stock (as
defined in the Certificate of Incorporation) a series of Preferred Stock
designated as the "12% Senior Exchange Payment-In-Kind Preferred Stock." The
number of shares constituting such series shall be 6,000,000 and are referred to
herein as the "Senior Exchange Preferred Stock." Such number of shares of Senior
Exchange Preferred Stock as may be necessary to be publicly offered in exchange
for the Senior Preferred Stock as contemplated by the Registration Rights
Agreement shall be initially issued with the additional shares reserved for
issuance in accordance with paragraph (c)(i) hereof.

                  (b) Rank. The Senior Exchange Preferred Stock shall, with
respect to dividends and distributions upon liquidation, winding-up and
dissolution of the Corporation, rank senior to all classes of Common Stock of
the Corporation and to each other class of Capital Stock of the Corporation or
series of Preferred Stock of the Corporation hereafter created other than as
permitted in the following sentence (collectively, referred to as "Junior
Stock"). The Corporation may not issue any class or series of Capital Stock that
ranks (x) on a parity with the Senior Exchange Preferred Stock as to dividends
and distributions upon liquidation, winding-up and dissolution (collectively,
referred to as "Parity Stock") that was not approved by the Holders in
accordance with paragraph (f)(ii)(A) hereof (to the extent such approval is

required) or (y) senior to the Senior Exchange Preferred Stock as to dividends
and distributions upon liquidation, winding-up and dissolution of the
Corporation (collectively referred to as "Senior Stock") that was not approved
by the Holders in accordance with paragraph (f)(ii)(B) hereof.

                                       1


<PAGE>



                  (c) Dividends.

                    (i) Beginning on the Issue Date, the Holders of the
         outstanding shares of Senior Exchange Preferred Stock shall be entitled
         to receive, when, as and if declared by the Board of Directors, out of
         funds legally available therefor, dividends (the "Regular Dividends")
         on each share of Senior Exchange Preferred Stock, at a rate per annum
         equal to 12% of the liquidation preference per share of the Senior
         Exchange Preferred Stock, payable quarterly; provided that so long as a
         Triggering Event shall have occurred and be continuing, additional
         dividends will accumulate on the Senior Exchange Preferred Stock at a
         rate per annum of 2% of the liquidation preference per share of the
         Senior Exchange Preferred Stock, payable quarterly; and provided
         further, that the Regular Dividend rate per annum is subject to
         increase as provided for in clause (vi) below. All Regular Dividends
         shall be cumulative, whether or not earned or declared, on a daily
         basis from the date of issuance of the Senior Exchange Preferred Stock
         and shall be payable quarterly in arrears on each Regular Dividend
         Payment Date, commencing on the first Regular Dividend Payment Date
         after the Issue Date. Regular Dividends (including Additional
         Dividends, if any) accumulating on or prior to June 15, 2002 may be
         paid, at the Corporation's option, either in cash or by the issuance of
         additional shares of Senior Exchange Preferred Stock (including
         fractional shares) having an aggregate liquidation preference equal to
         the amount of such Regular Dividends (but not less than $1.00). In the
         event that on or prior to June 15, 2002 Regular Dividends are declared
         and paid through the issuance of additional shares of Senior Exchange
         Preferred Stock as provided in the previous sentence, such Regular
         Dividends shall be deemed paid in full and shall not accumulate.
         Regular Dividends accumulating after June 15, 2002 must be paid in
         cash. Each Regular Dividend shall be payable, out of funds legally
         available therefor, to the Holders of record as they appear on the
         stock books of the Corporation on the Regular Dividend Record Date
         immediately preceding the related Regular Dividend Payment Date.

                    (ii) All Regular Dividends paid with respect to shares of 
         the Senior Exchange Preferred Stock pursuant to paragraph (c)(i) 
         shall be paid pro rata to the Holders entitled thereto.

                    (iii) Regular Dividends accruing after June 15, 2002 on the
         Senior Exchange Preferred Stock for any past Dividend Period and
         Regular Dividends in connection with any optional redemption pursuant

         to paragraph (e)(i) may be declared and paid at any time, without
         reference to any Regular Dividend Payment Date, to Holders of record on
         such date, not more than forty-five (45) days prior to the payment
         thereof, as may be fixed by the Board of Directors of the Corporation.

                    (iv) So long as any share of the Senior Exchange Preferred
         Stock is outstanding, the Corporation shall not declare, pay or set
         apart for payment any dividend on any Junior Stock or Parity Stock or
         make any payment on account of, or set apart for payment money for a
         sinking or other similar fund for, the purchase, redemption or other
         retirement of, any Junior Stock or Parity Stock or any warrants,
         rights, calls or options exercisable for or convertible into any Junior
         Stock or Parity Stock whether in cash, obligations or shares of the
         Corporation or other property, and shall not permit any corporation or
         other entity directly or indirectly controlled by the Corporation to
         purchase or redeem any Junior Stock or Parity Stock or any such
         warrants, rights, calls or options unless full cumulative dividends
         determined in

                                       2


<PAGE>



         accordance herewith on the Senior Exchange Preferred Stock have been
         paid (or are deemed paid) in full.

                    (v) Regular Dividends payable on the Senior Exchange
         Preferred Stock for any period less than a year shall be computed on
         the basis of a 360-day year of twelve 30-day months and the actual
         number of days elapsed in the period for which payable. The amount of
         Additional Dividends will be determined consistent with the preceding
         sentence and by multiplying the applicable Additional Dividends by a
         fraction, the numerator of which is the number of days (not to exceed
         90) such rate was applicable during any Dividend Period and the
         denominator of which is 360.

                   (vi) Additional Dividends shall become due and payable with
         respect to the Senior Exchange Preferred Stock as set forth in the
         Registration Rights Agreement.

                  (d) Liquidation Preference.

                    (i) The liquidation preference of the Senior Exchange
         Preferred Stock shall be $25.00 per share. In the event of any
         voluntary or involuntary liquidation, dissolution or winding up of the
         affairs of the Corporation, the Holders of shares of Senior Exchange
         Preferred Stock then outstanding shall be entitled to be paid out of
         the assets of the Corporation available for distribution to its
         stockholders an amount in cash equal to the liquidation preference for
         each share outstanding, plus, without duplication, (x) an amount in
         cash equal to accumulated and unpaid Regular Dividends and Additional

         Dividends thereon to the date fixed for liquidation, dissolution or
         winding up (including an amount equal to a prorated Regular Dividend
         for the period from the last Dividend Payment Date to the date fixed
         for liquidation, dissolution or winding up) before any distribution is
         made on Junior Stock. Except as provided in the preceding sentence,
         Holders of Senior Exchange Preferred Stock shall not be entitled to any
         distribution in the event of any liquidation, dissolution or winding up
         of the affairs of the Corporation. If the assets of the Corporation are
         not sufficient to pay in full the liquidation payments payable to the
         Holders of outstanding shares of the Senior Exchange Preferred Stock
         and all Parity Stock, then the holders of all such shares shall share
         equally and ratably in such distribution of assets in proportion to the
         full liquidation preference to which each is entitled until such
         preferences are paid in full, and then in proportion to their
         respective amounts of accumulated but unpaid dividends.

                   (ii) For the purposes of this paragraph (d), neither the
         sale, conveyance, exchange or transfer (for cash, shares of stock,
         securities or other consideration) of all or substantially all of the
         property or assets of the Corporation nor the consolidation or merger
         of the Corporation with or into one or more entities shall be deemed to
         be a liquidation, dissolution or winding up of the affairs of the
         Corporation.

                  (e) Redemption.

                    (i) Optional Redemption. Up to 35% of the aggregate
         liquidation value of the Senior Exchange Preferred Stock will be
         redeemable, at the Corporation's option, at any time or in part from
         time to time, on or prior to June 15, 2000 out of the Net Cash Proceeds
         of one or more Equity Offerings by the Corporation so long as there is
         a Public Market at the time of such redemption, at a redemption price
         equal to 112% of the liquidation preference thereof,

                                       3


<PAGE>



         plus, without duplication, an amount in cash equal to all accumulated
         and unpaid dividends (including but not limited to an amount in cash
         equal to a prorated dividend for the period from the immediately
         preceding Dividend Payment Date to the redemption date). After June 15,
         2000 and prior to June 15, 2002, the Senior Exchange Preferred Stock is
         not redeemable. On or after June 15, 2002, the Senior Exchange
         Preferred Stock will be redeemable, at the Corporation's option, in
         whole at any time or in part from time to time, at the following
         redemption prices (expressed as a percentage of liquidation preference)
         if redeemed during the twelve-month period commencing on June 15 of the
         applicable year set forth below plus, without duplication, an amount in
         cash equal to all accumulated and unpaid dividends (including, but not
         limited, to an amount in cash equal to a prorated dividend for the

         period from the immediately preceding dividend payment date to the
         Redemption Date):

                  Year                                             Percentage
                  2002                                              106.000%
                  2003                                              104.000%
                  2004                                              102.000%

          2005 and thereafter                                       100.000%

                    (ii) Mandatory Redemption. The Senior Exchange Preferred 
         Stock will be subject to mandatory redemption, subject to contractual
         and other restrictions with respect thereto and to the legal 
         availability of funds therefor, in the manner provided in 
         paragraph(e)(iii) hereof, in whole on June 15, 2007 at a redemption 
         price equal to the liquidation preference thereof, plus, without 
         duplication, all accumulated and unpaid dividends to the date of 
         redemption.

                    (iii) Procedures for Redemption. (A) At least thirty (30) 
         days and not more than sixty (60) days prior to the date fixed for any
         redemption of the Senior Exchange Preferred Stock, written notice 
         (the "Redemption Notice") shall be given by first class mail, postage 
         prepaid, to each Holder of record on the record date fixed for such 
         redemption of the Senior Exchange Preferred Stock at such Holder's 
         address as it appears on the stock books of the Corporation, provided 
         that no failure to give such notice nor any deficiency therein shall 
         affect the validity of the procedure for the redemption of any shares 
         of Senior Exchange Preferred Stock to be redeemed except as to the 
         Holder or Holders to whom the Corporation has failed to give said 
         notice or except as to the Holder or Holders whose notice was 
         defective. The Redemption Notice shall state:

                         (1) whether the redemption is pursuant to 
               paragraph (e)(i) or (e)(ii) hereof;

                         (2) the redemption price;

                         (3) whether all or less than all the outstanding shares
               of the Senior Exchange Preferred Stock are to be redeemed and the
               total number of shares of the Senior Exchange Preferred Stock
               being redeemed;

                         (4)      the date fixed for redemption;

                                       4


<PAGE>



                         (5) that the Holder is to surrender to the Corporation,
               in the manner, at the place or places and at the price

               designated, his certificate or certificates representing the
               shares of Senior Exchange Preferred Stock to be redeemed; and

                         (6) that dividends on the shares of the Senior Exchange
               Preferred Stock to be redeemed shall cease to accumulate on such
               Redemption Date unless the Corporation defaults in the payment of
               the redemption price.

                    (B) Each Holder of Senior Exchange Preferred Stock shall
         surrender the certificate or certificates representing such shares of
         Senior Exchange Preferred Stock to the Corporation, duly endorsed (or
         otherwise in proper form for transfer, as determined by the
         Corporation), in the manner and at the place designated in the
         Redemption Notice, and on the Redemption Date the full redemption price
         for such shares shall be payable in cash to the Person whose name
         appears on such certificate or certificates as the owner thereof, and
         each surrendered certificate shall be canceled and retired. In the
         event that less than all of the shares represented by any such
         certificate are redeemed, a new certificate shall be issued
         representing the unredeemed shares.

                    (C) On and after the Redemption Date, unless the Corporation
         defaults in the payment in full of the applicable redemption price,
         dividends on the Senior Exchange Preferred Stock called for redemption
         shall cease to accumulate on the Redemption Date, and all rights of the
         Holders of redeemed shares shall terminate with respect thereto on the
         Redemption Date, other than the right to receive the redemption price;
         provided, however, that if a notice of redemption shall have been given
         as provided in paragraph (iii)(A) above and the funds necessary for
         redemption (including an amount in cash in respect of all dividends
         that will accumulate to the Redemption Date) shall have been
         irrevocably deposited in trust for the equal and ratable benefit of the
         Holders of the shares to be redeemed, then, at the close of business on
         the day on which such funds are segregated and set aside, the Holders
         of the shares to be redeemed shall cease to be stockholders of the
         Corporation and shall be entitled only to receive the redemption price.

                  (f) Voting Rights.

                    (i) The Holders of Senior Exchange Preferred Stock, except
         as otherwise required under Delaware law or as set forth in paragraphs
         (ii), (iii) and (iv) below, shall not be entitled or permitted to vote
         on any matter required or permitted to be voted upon by the
         stockholders of the Corporation.

                    (ii) (A) So long as any shares of the Senior Exchange
         Preferred Stock are outstanding, the Corporation shall not authorize or
         issue any class of Parity Stock without the affirmative vote or consent
         of Holders of at least a majority of the then outstanding shares of
         Senior Exchange Preferred Stock and Senior Preferred Stock, voting or
         consenting, as the case may be, as one class, given in person or by
         proxy, either in writing or by resolution adopted at an annual or
         special meeting; provided, however, that no such vote or consent shall
         be necessary in connection with (i) issuance of additional shares of

         Senior Exchange Preferred Stock pursuant to the provisions of paragraph
         (c) of this Certificate of Designation, or pursuant to the provisions
         of paragraph (c) of the certificate of designation governing the Senior

                                       5


<PAGE>



         Preferred Stock; and provided further, however, that the Corporation
         may issue Parity Stock if after giving effect to such issuance the
         Consolidated Coverage Ratio is greater than 1.7 to 1.

                    (B) So long as any shares of the Senior Exchange Preferred
         Stock are outstanding, the Corporation shall not authorize or issue any
         class of Senior Stock without the affirmative vote or consent of
         Holders of at least a majority of the outstanding shares of Senior
         Exchange Preferred Stock and Senior Preferred Stock, voting or
         consenting, as the case may be, as one class, given in person or by
         proxy, either in writing or by resolution adopted at an annual or
         special meeting.

                    (C) So long as any shares of the Senior Exchange Preferred
         Stock are outstanding, the Corporation shall not amend this Certificate
         of Designation so as to affect adversely the specified rights,
         preferences, privileges or voting rights of holders of shares of Senior
         Exchange Preferred Stock without the affirmative vote or consent of
         Holders of at least a majority of the issued and outstanding shares of
         (x) Senior Exchange Preferred Stock and Senior Preferred Stock, voting
         or consenting, as the case may be, as one class, given in person or by
         proxy, either in writing or by resolution adopted at an annual or
         special meeting, if a corresponding amendment is to be made to the
         certificate of designation governing the Senior Preferred Stock which
         amendment, together with such amendment to this Certificate of
         Designation, affects the Senior Exchange Preferred Stock and Senior
         Preferred Stock identically in all material respects (a "Corresponding
         Amendment") or (y) Senior Exchange Preferred Stock, voting or
         consenting, as the case may be, as one class, given in person or by
         proxy, either in writing or by resolution adopted at an annual or
         special meeting, if such amendment is not a Corresponding Amendment.

                     Notwithstanding the foregoing clauses (B) and (C), any
         Restricted Subsidiary of the Corporation may consolidate with, merge
         into or transfer all or part of its properties and assets to the
         Corporation.

                    For purposes of the foregoing, the transfer (by lease,
         assignment, sale or otherwise, in a single transaction or series of
         related transactions) of all or substantially all of the properties or
         assets of one or more Subsidiaries of the Corporation, the Capital
         Stock of which constitutes all or substantially all of the properties
         and assets of the Corporation, shall be deemed to be the transfer of

         all or substantially all of the properties and assets of the
         Corporation.

                    (iii) (A) If (i) after June 15, 2002, dividends on the 
         Senior Exchange Preferred Stock required to be paid in cash are in 
         arrears and unpaid or (ii) the Corporation fails to redeem the Senior 
         Exchange Preferred Stock on or before March 15, 2007 or fails to 
         discharge any redemption obligation with respect to the Senior 
         Exchange Preferred Stock or (iii) the Corporation fails to make a 
         Change of Control Offer if such an offer is required by the 
         provisions set forth under paragraph (h)(i) hereof or fails to 
         purchase shares of Senior Exchange Preferred Stock from holders who 
         elect to have such shares purchased pursuant to the Change of Control 
         Offer or (iv) a breach or violation of any of the provisions 
         described under paragraph (l) hereof occurs and the breach or 
         violation continues for a period of 60 days or more after the 
         Corporation receives notice thereof specifying the default from the 
         holders of at least 25% of the shares of Senior Exchange Preferred 
         Stock and Senior Preferred Stock then outstanding or (v) the 
         Corporation fails to pay at the final Stated Maturity (giving effect to
         any

                                       6


<PAGE>



         extensions thereof) the principal amount of any Indebtedness of the
         Corporation or any Restricted Subsidiary of the Corporation, or the
         final Stated Maturity of any such Indebtedness is accelerated, if the
         aggregate principal amount of such Indebtedness, together with the
         aggregate principal amount of any other such Indebtedness in default
         for failure to pay principal at the final Stated Maturity giving effect
         to any extensions thereof) or which has been accelerated, aggregates
         $5,000,000 or more at any time, in each case, after a 20-day period
         during which such default shall not have been cured or such
         acceleration rescinded, then the number of directors constituting the
         board of directors of the Corporation will be adjusted to permit the
         holders of a majority of the then outstanding shares of Senior Exchange
         Preferred Stock and Senior Preferred Stock, voting together and as a
         class, to elect two directors to the Board of Directors of the
         Corporation. Such voting rights will continue until such time as, in
         the case of a dividend default, all accumulated and unpaid dividends on
         the Senior Exchange Preferred Stock are paid in full in cash and, in
         all other cases, any failure, breach or default giving rise to such
         voting rights is remedied, cured or waived by the holders of at least a
         majority of the shares of Senior Exchange Preferred Stock and Senior
         Preferred Stock then outstanding, at which time the term of any
         directors elected pursuant to the provisions of this paragraph shall
         terminate. Each such event described in clauses (i) through (v) above
         is referred to herein as a "Triggering Event."


                    (B) The right of the Holders of Senior Exchange Preferred
         Stock and Senior Preferred Stock voting together as a separate class to
         elect members of the Board of Directors as set forth in subparagraph
         (f)(iii)(A) above shall continue until such time as (x) in the event
         such right arises due to a failure to pay a dividend, all accumulated
         dividends that are in arrears on the Senior Exchange Preferred Stock
         and Senior Preferred Stock are paid in full in cash; and (y) in all
         other cases, the failure, breach or default giving rise to such
         Triggering Event is remedied, cured or waived by the holders of at
         least a majority of the shares of Senior Exchange Preferred Stock and
         Senior Preferred Stock then outstanding, at which time (1) the special
         right of the Holders of Senior Exchange Preferred Stock and Senior
         Preferred Stock so to vote as a class for the election of directors and
         (2) the term of office of the directors elected by the Holders of the
         Senior Exchange Preferred Stock and Senior Preferred Stock shall each
         terminate and the directors elected by the holders of Common Stock or
         Capital Stock (other than the Senior Exchange Preferred Stock and
         Senior Preferred Stock) shall constitute the entire Board of Directors.
         At any time after voting power to elect directors shall have become
         vested and be continuing in the Holders of Senior Exchange Preferred
         Stock and Senior Preferred Stock pursuant to paragraph (f)(iii) hereof,
         or if vacancies shall exist in the offices of directors elected by the
         Holders of Senior Exchange Preferred Stock and Senior Stock, a proper
         officer of the Corporation may, and upon the written request of the
         Holders of record of at least twenty-five percent (25%) of the shares
         of Senior Exchange Preferred Stock and Senior Preferred Stock then
         outstanding addressed to the secretary of the Corporation shall, call a
         special meeting of the Holders of the Senior Exchange Preferred Stock
         and Senior Preferred Stock, for the purpose of electing directors which
         such Holders are entitle to elect. If such meeting shall not be called
         by a proper officer of the Corporation within twenty (20) days after
         personal service of said written request upon the secretary of the
         Corporation, or within twenty (20) days after mailing the same within
         the United States by certified mail, addressed to the secretary of the
         Corporation at its principal executive offices, then the Holders of
         record of at least twenty-five percent (25%) of the outstanding shares
         of Senior Exchange Preferred Stock and Senior Preferred Stock may
         designate in writing one of their number to call such meeting at the
         expense of the Corporation, and such meeting may be called by the

                                       7


<PAGE>



         Person so designated upon the notice required for the annual meetings
         of stockholders of the Corporation and shall be held at the place for
         holding the annual meetings of stockholders. Any Holder of Senior
         Exchange Preferred Stock and Senior Preferred Stock so designated shall
         have, and the Corporation shall provide, access to the lists of
         stockholders to be called pursuant to the provisions hereof.


                    (C) At any meeting held for the purpose of electing 
         directors at which the Holders of Senior Exchange Preferred Stock and 
         Senior Preferred Stock shall have the right, voting together as a 
         separate class, to elect directors as aforesaid, the presence in 
         person or by proxy of the Holders of at least a majority of the 
         outstanding shares of Senior Exchange Preferred Stock and Senior 
         Preferred Stock entitled to vote thereat shall be required to 
         constitute a quorum of such Senior Exchange Preferred Stock and 
         Senior Preferred Stock.

                    (D) Any vacancy occurring in the office of a director 
         elected by the Holders of Senior Exchange Preferred Stock and Senior 
         Preferred Stock may be filled by the remaining director elected by 
         the Holders of Senior Exchange Preferred Stock and Senior Preferred 
         Stock unless and until such vacancy shall be filled by the Holders of 
         Senior Exchange Preferred Stock and Senior Preferred Stock.

                    (iv) In any case in which the Holders of Senior Exchange
         Preferred Stock shall be entitled to vote pursuant to this paragraph
         (f) or pursuant to Delaware law, each Holder of Senior Exchange
         Preferred Stock entitled to vote with respect to such matter shall be
         entitled to one vote for each share of Senior Exchange Preferred Stock
         held.

                  (g) Mergers and Consolidations. The Corporation shall not
consolidate with or merge with or into, or convey, transfer or lease all or
substantially all of its assets to, any Person, unless: (A) the resulting,
surviving or transferee Person (the "Successor Corporation") shall be a
corporation, partnership, trust or limited liability company organized and
existing under the laws of the United States of America, any State thereof or
the District of Columbia and the Successor Corporation (if not the Corporation)
shall expressly assume, all the obligations of the Corporation with respect to
the Senior Exchange Preferred Stock; (B) immediately after giving effect to such
transaction (and treating any Indebtedness that becomes an obligation of the
Successor Corporation or any Subsidiary of the Successor Corporation as a result
of such transaction as having been incurred by the Successor Corporation or such
Restricted Subsidiary at the time of such transaction), no Triggering Event
shall have occurred and be continuing; (C) immediately after giving effect to
such transaction, the Successor Corporation would be able to incur at least an
additional $1.00 of Indebtedness pursuant to paragraph (l)(i); and (D) the
Consolidated Net Worth of the resulting, surviving, or transferee corporation is
not less than that of the Corporation immediately prior to the transaction.

                  (h) Change of Control.

                    (i)      Within 20 days of the occurrence of a Change of 
         Control, the Corporation shall make an offer to purchase (the "Change 
         of Control Offer") the outstanding Senior Exchange Preferred Stock at 
         a purchase price equal to 101% of the liquidation preference thereof 
         plus, without duplication, an amount in cash equal to all accumulated 
         and unpaid Regular Dividends (including Additional Dividends, if any) 
         thereon (including an amount in cash equal to a prorated Regular 
         Dividend for the period from the immediately preceding Regular 
         Dividend Payment Date to the Change of Control Payment Date) (such 

         applicable



                                       8


<PAGE>



         purchase price being hereinafter referred to as the "Change of Control
         Purchase Price") in accordance with the procedures set forth in this
         paragraph (h).

                    (ii) Within 20 days of the occurrence of a Change of 
         Control, the Corporation also shall (i) cause a notice of the Change 
         of Control to be sent at least once to the Dow Jones News Service or 
         similar business news service in the United States and (ii) send by 
         first-class mail, postage prepaid, to each holder of Senior Exchange 
         Preferred Stock, at the address appearing on the stock books of the 
         Corporation, a notice stating:

                           (1) that the Change of Control Offer is being made
                  pursuant to this paragraph (h) and that all Senior Exchange
                  Preferred Stock tendered will be accepted for payment, and
                  otherwise subject to the terms and conditions set forth
                  herein;

                           (2) the Change of Control Purchase Price and the
                  purchase date (which shall be a Business Day no earlier than
                  20 Business Days from the date such notice is mailed (the
                  "Change of Control Payment Date"));

                           (3) that any Senior Exchange Preferred Stock not 
                  tendered will continue to accumulate dividends;

                           (4) that, unless the Corporation defaults in the
                  payment of the Change of Control Purchase Price, any Senior
                  Exchange Preferred Stock accepted for payment pursuant to the
                  Change of Control offer shall cease to accumulate dividends
                  after the Change of Control Payment Date;

                           (5) that holders accepting the offer to have their
                  Senior Exchange Preferred Stock purchased pursuant to a Change
                  of Control Offer will be required to surrender their
                  certificates representing Senior Exchange Preferred Stock to
                  the Corporation at the address specified in the notice prior
                  to the close of business on the Business Day preceding the
                  Change of Control Payment Date;

                           (6) that holders will be entitled to withdraw their
                  acceptance if the Corporation receives, not later than the
                  close of business on the third Business Day preceding the

                  Change of Control Payment Date, a telegram, telex, facsimile
                  transmission or letter setting forth the name of the holder,
                  the number of shares of Senior Exchange Preferred Stock
                  delivered for purchase, and a statement that such holder is
                  withdrawing his election to have such Senior Exchange
                  Preferred Stock purchased;

                           (7) that holders whose Senior Exchange Preferred
                  Stock is being purchased only in part will be issued new
                  certificates representing the number of shares of Senior
                  Exchange Preferred Stock equal to the unpurchased portion of
                  the certificates surrendered; and

                           (8) any other procedures that a Holder must follow to
                  accept a Change of Control Offer or effect withdrawal of such
                  acceptance.

                                       9


<PAGE>



                    (iii) In the event that a Change of Control occurs and the
         holders of Senior Exchange Preferred Stock exercise their right to
         require the Corporation to purchase Senior Exchange Preferred Stock, if
         such purchase constitutes a "tender offer" for purposes of Rule 14e-1
         under the Exchange Act at that time, the Corporation will comply with
         the requirements of Rule 14e-1 as then in effect with respect to such
         repurchase.

                     (iv) On the Change of Control Payment Date, the Corporation
         shall (A) accept for payment the shares of Senior Exchange Preferred
         Stock validly tendered pursuant to the Change of Control Offer, (B)
         promptly mail to the Holders of shares so accepted the Change of
         Control Purchase Price therefor and (C) cancel and retire each
         surrendered certificate and execute a new Senior Exchange Preferred
         Stock certificate equal to any unpurchased shares represented by a
         certificate surrendered. Unless the Corporation defaults in the payment
         for the shares of Senior Exchange Preferred Stock tendered pursuant to
         the Change of Control Offer, dividends shall cease to accrue with
         respect to the shares of Senior Exchange Preferred Stock tendered and
         all rights of Holders of such tendered shares shall terminate, except
         for the right to receive payment therefor, on the Change of Control
         Payment Date.

                    (v) Prior to the mailing of the notice referred to in
         paragraph (g)(ii), but in any event within 20 days following the date
         on which a Change of Control occurs, the Corporation covenants that, if
         the purchase of the Senior Exchange Preferred Stock would violate or
         constitute a default or be prohibited under the Indenture, the New
         Secured Credit Facilities or any other instrument governing
         Indebtedness outstanding at the time, then the Corporation will, to the

         extent needed to permit such purchase of Senior Exchange Preferred
         Stock, either (i) repay in full all Indebtedness under the Indenture,
         the New Senior Secured Facilities or any such other instrument, as the
         case may be, or (ii) obtain the requisite consents under the Indenture,
         the or any such other instrument, as the case may be, to permit the
         redemption of the Senior Preferred Stock as provided above. The
         Corporation will first comply with the covenant in the preceding
         sentence before it will be required to redeem Senior Exchange Preferred
         Stock pursuant to the provisions described above.

                  (i) Conversion or Exchange. The Holders of shares of Senior
Exchange Preferred Stock shall not have any rights hereunder to convert such
shares into or exchange such shares for shares of any other class or classes or
of any other series of any class or classes of Capital Stock of the Corporation.

                  (j) Reissuance of Senior Preferred Stock. Shares of Senior
Exchange Preferred Stock that have been issued and reacquired in any manner,
including shares purchased or redeemed or exchanged, shall (upon compliance with
any applicable provisions of the laws of Delaware) have the status of authorized
and unissued shares of Preferred Stock undesignated as to series and may be
redesignated and reissued as part of any series of Preferred Stock, provided
that any issuance of such shares of Preferred Stock must be in compliance with
the terms hereof.

                  (k) Business Day.  If any payment, redemption or exchange 
shall be required by the terms hereof to be made on a day that is not a 
Business Day, such payment, redemption or exchange shall be made on the 
immediately succeeding Business Day.

                                      10


<PAGE>



                  (l) Certain Additional Provisions.

                    (i) Limitation on Indebtedness. The Corporation will not,
         and will not permit any Restricted Subsidiary of the Corporation to,
         directly or indirectly, incur any Indebtedness provided that the
         Corporation may incur Indebtedness if on the date thereof the
         Consolidated Coverage Ratio would be greater than 1.7 to 1.0.

                    Notwithstanding the foregoing paragraph, the Corporation may
         Incur the following Indebtedness:

                           (A) Indebtedness Incurred pursuant to the New Senior
                  Secured Facilities (including, without limitation, any
                  renewal, extension, refunding, restructuring, replacement or
                  refinancing thereof referred to in the definition thereof);
                  provided, however, that the aggregate principal amount of all
                  Indebtedness Incurred pursuant to this clause (i) does not
                  exceed $150 million at any time outstanding less the aggregate

                  principal amount thereof repaid with the net proceeds of Asset
                  Dispositions (to the extent, in the case of a repayment of
                  revolving credit indebtedness, the commitment to advance loans
                  has been terminated);

                           (B) Indebtedness represented by Capitalized Lease
                  Obligations, mortgage financings or Purchase Money
                  Indebtedness, in each case Incurred for the purpose of
                  financing all or any part of the purchase price or cost of
                  construction or improvement of property used in a Permitted
                  Business or Incurred to refinance any such purchase price or
                  cost of construction or improvement, in each case Incurred no
                  later than 365 days after the date of such acquisition or the
                  date of completion of such construction or improvement;
                  provided, however, that the principal amount of any
                  Indebtedness Incurred pursuant to this clause (B) shall not
                  exceed $5 million at any time outstanding;

                           (C) Indebtedness of the Corporation owing to and held
                  by any Wholly-Owned Subsidiary or Indebtedness of a Restricted
                  Subsidiary owing to and held by the Corporation or any
                  Wholly-Owned Subsidiary; provided, however, that any
                  subsequent issuance or transfer of any Capital Stock or any
                  other event which results in any such Wholly-Owned Subsidiary
                  ceasing to be a Wholly-Owned Subsidiary or any subsequent
                  transfer of any such Indebtedness (except to the Corporation
                  or any Wholly-Owned Subsidiary) shall be deemed, in each case,
                  to constitute the incurrence of such Indebtedness by the
                  issuer thereof;

                           (D) Indebtedness represented by (t) the Notes, (u)
                  the Exchange Notes, (v) the Private Exchange Notes, (w) the
                  New Senior Secured Facilities, (x) the Subsidiary Guarantees,
                  (y) Existing Indebtedness and (z) any Refinancing Indebtedness
                  Incurred in respect of any Indebtedness described in this
                  clause (D) or Incurred pursuant to the first sentence of
                  paragraph (l)(i) above;

                           (E) (a) Indebtedness of a Restricted Subsidiary
                  Incurred and outstanding on the date on which such Restricted
                  Subsidiary was acquired by the Corporation (other than
                  Indebtedness Incurred in anticipation of, or to provide all or
                  any portion of the funds or credit support utilized to
                  consummate the transaction or series of related

                                      11


<PAGE>



                  transactions pursuant to which such Restricted Subsidiary
                  became a Subsidiary or was otherwise acquired by the

                  Corporation); provided, however, that at the time such
                  Restricted Subsidiary is acquired by the Corporation, the
                  Corporation would have been able to incur $1.00 of additional
                  Indebtedness pursuant to this paragraph (l)(i) after giving
                  effect to the Incurrence of such Indebtedness pursuant to this
                  clause (E) and (b) Refinancing Indebtedness Incurred by a
                  Restricted Subsidiary in respect of Indebtedness Incurred by
                  such Restricted Subsidiary pursuant to this clause (E);

                           (F) Indebtedness (a) in respect of performance bonds,
                  bankers' acceptances and surety or appeal bonds provided by
                  the Corporation or any of its Restricted Subsidiaries to their
                  customers in the ordinary course of their business, (b) in
                  respect of performance bonds or similar obligations of the
                  Corporation or any of its Restricted Subsidiaries for or in
                  connection with pledges, deposits or payments made or given in
                  the ordinary course of business in connection with or to
                  secure statutory, regulatory or similar obligations, including
                  obligations under health, safety or environmental obligations
                  and (c) arising from Guarantees to suppliers, lessors,
                  licensees, contractors, franchisees or customers of
                  obligations (other than Indebtedness) incurred in the ordinary
                  course of business;

                           (G) Indebtedness under Currency Agreements and
                  Interest Rate Agreements; provided, however, that in the case
                  of Currency Agreements and Interest Rate Agreements, such
                  Currency Agreements and Interest Rate Agreements are entered
                  into for bona fide hedging purposes of the Corporation or its
                  Restricted Subsidiaries (as determined in good faith by the
                  Board of Directors of the Corporation) and correspond in terms
                  of notional amount, duration, currencies and interest rates as
                  applicable, to Indebtedness of the Corporation or its
                  Restricted Subsidiaries Incurred without violation of the
                  Indenture or to business transactions of the Corporation or
                  its Restricted Subsidiaries on customary terms entered into in
                  the ordinary course of business;

                           (H) Indebtedness arising from agreements providing
                  for indemnification, adjustment of purchase price or similar
                  obligations, or from Guarantees or letters of credits, surety
                  bonds or performance bonds securing any obligations of the
                  Corporation or any of its Restricted Subsidiaries pursuant to
                  such agreements, in each case Incurred in connection with the
                  disposition of any business assets or Restricted Subsidiary of
                  the Corporation (other than Guarantees of Indebtedness or
                  other obligations incurred by any Person acquiring all or any
                  portion of such business assets or Restricted Subsidiary of
                  the Corporation for the purpose of financing such acquisition)
                  in a principal amount not to exceed the gross proceeds
                  actually received by the Corporation or any of its Restricted
                  Subsidiaries in connection with such disposition; provided,
                  however, that the principal amount of any Indebtedness
                  incurred pursuant to this clause (H) when taken together with

                  all Indebtedness incurred pursuant to this clause (H) and then
                  outstanding, shall not exceed $1 million;

                                      12


<PAGE>



                           (I) Indebtedness consisting of (a) Guarantees by the
                  Corporation without violation of the Indenture and (b)
                  Guarantees by a Restricted Subsidiary of senior Indebtedness
                  Incurred by the Corporation without violation of the Indenture
                  (so long as such Restricted Subsidiary could have Incurred
                  such Indebtedness directly without violation of the
                  Indenture);

                           (J) Indebtedness arising from the honoring by a bank
                  or other financial institution of a check, draft or similar
                  instrument drawn against insufficient funds in the ordinary
                  course of business in an amount not to exceed $500,000 at any
                  time, provided that such Indebtedness is extinguished within
                  two business days of its incurrence; and

                           (K) Indebtedness (other than Indebtedness described
                  in clauses (A) - (J)) in a principal amount which, when taken
                  together with the principal amount of all other Indebtedness
                  Incurred pursuant to this clause (K) and then outstanding,
                  will not exceed $10 million (it being understood that any
                  Indebtedness Incurred under this clause (K) shall cease to be
                  deemed Incurred or outstanding for purposes of this clause (K)
                  (but shall be deemed to be Incurred for purposes of paragraph
                  (i)) from and after the first date on which the Corporation or
                  its Restricted Subsidiaries could have Incurred such
                  Indebtedness under the foregoing paragraph (i) without
                  reliance upon this clause (K).

                           In addition, the Corporation will not permit any
                  Unrestricted Subsidiary to Incur any Indebtedness other than
                  Non-Recourse Debt.

                    (ii) Limitation on Restricted Payments. The Corporation 
         shall not, and shall not permit any of its Restricted Subsidiaries, 
         directly or indirectly, to (i) declare or pay any dividend or make any
         distribution on or in respect of its Capital Stock (including any
         payment in connection with any merger or consolidation involving the
         Corporation or any of its Restricted Subsidiaries) except (A) dividends
         or distributions payable in its Capital Stock (other than Disqualified
         Stock) or in options, warrants or other rights to purchase such Capital
         Stock, and (B) dividends or distributions payable to the Corporation or
         a Wholly-Owned Subsidiary of the Corporation and (C) dividends (in cash
         or additional shares) of Senior Exchange Preferred Stock and Senior
         Preferred Stock), (ii) purchase, redeem, retire or otherwise acquire

         for value any Capital Stock of the Corporation (other than the Senior
         Exchange Preferred Stock and Senior Preferred Stock) or any Restricted
         Subsidiary of the Corporation held by Persons other than the
         Corporation or another Restricted Subsidiary of the Corporation (in
         either case, other than in exchange for its Capital Stock (other than
         Disqualified Stock)), (iii) purchase, repurchase, redeem, defease or
         otherwise acquire or retire for value, prior to scheduled maturity,
         scheduled repayment or scheduled sinking fund payment, any Subordinated
         Obligations or (iv) make any Investment (other than a Permitted
         Investment) in any Person (any such dividend, distribution, purchase,
         redemption, repurchase, defeasance, other acquisition, retirement or
         Investment as described in preceding clauses (i) through (iv) being
         referred to as a "Restricted Payment"); if at the time the Corporation
         or such Restricted Subsidiary makes such Restricted Payment:

                                      13


<PAGE>



                           (1) The Corporation shall have paid a dividend, on
                  the most recent dividend payment date, by the issuance of
                  additional Senior Exchange Preferred Stock; or

                           (2) a Triggering Event shall have occurred and be 
                  continuing (or would result therefrom); or

                           (3) the Corporation is not able to incur an 
                  additional $1.00 of Indebtedness pursuant to the first 
                  sentence of paragraph (l)(i); or

                           (4) the aggregate amount of such Restricted Payment
                  and all other Restricted Payments declared or made subsequent
                  to the Issue Date would exceed the sum of (A) 50% of the
                  Consolidated Net Income accrued during the period (treated as
                  one accounting period) from the first day of the fiscal
                  quarter beginning on or after the Issue Date to the end of the
                  most recent fiscal quarter ending prior to the date of such
                  Restricted Payment as to which financial results are available
                  (but in no event ending more than 135 days prior to the date
                  of such Restricted Payment) (or, in case such Consolidated Net
                  Income shall be a deficit, minus 100% of such deficit); (B)
                  the aggregate net proceeds received by the Corporation from
                  the issue or sale of its Capital Stock (other than
                  Disqualified Stock) or other capital contributions subsequent
                  to the Issue Date (other than net proceeds received from an
                  issuance or sale of such Capital Stock to a Subsidiary of the
                  Corporation or an employee stock ownership plan or similar
                  trust); provided, however, that the value of any non-cash net
                  proceeds shall be as determined by the Board of Directors in
                  good faith, except that in the event the value of any non-cash
                  net proceeds shall be $1 million or more, the value shall be

                  as determined in writing by an independent investment banking
                  firm of nationally recognized standing; (C) the amount by
                  which Indebtedness of the Corporation is reduced on the
                  Corporation's balance sheet upon the conversion or exchange
                  (other than by a Restricted Subsidiary of the Corporation)
                  subsequent to the Issue Date of any Indebtedness of the
                  Corporation Incurred subsequent to the Issue Date which is
                  convertible or exchangeable for Capital Stock of the
                  Corporation (less the amount of any cash, or other property,
                  distributed by the Corporation upon such conversion or
                  exchange); (D) the amount equal to the net reduction in
                  Investments (other than Permitted Investments) made after the
                  Issue Date by the Corporation or any of its Restricted
                  Subsidiaries in any Person resulting from (i) repurchases or
                  redemptions of such Investments by such Person, proceeds
                  realized upon the sale of such Investment to an unaffiliated
                  purchaser, repayments of loans or advances or other transfers
                  of assets by such Person to the Corporation or any Restricted
                  Subsidiary of the Corporation or (ii) the redesignation of
                  Unrestricted Subsidiaries as Restricted Subsidiaries (valued
                  in each case as provided in the definition of "Investment")
                  not to exceed, in the case of any Unrestricted Subsidiary, the
                  amount of Investments previously included in the calculation
                  of the amount of Restricted Payments; provided, however, that
                  no amount shall be included under this clause (D) to the
                  extent it is already included in Consolidated Net Income; and
                  (E) $10.0 million.

                                      14


<PAGE>



         The provisions of the foregoing paragraph shall not prohibit:

                    (1) any purchase or redemption of Capital Stock or
         Subordinated Obligations of the Corporation made by exchange for, or
         out of the proceeds of the substantially concurrent sale of, Capital
         Stock of the Corporation (other than Disqualified Stock and other than
         Capital Stock issued or sold to a Subsidiary or an employee stock
         ownership plan or similar trust); provided, however, that (A) such
         purchase or redemption shall be excluded in the calculation of the
         amount of Restricted Payments and (B) the Net Cash Proceeds from such
         sale shall be excluded from clause (3) (B) of the foregoing paragraph;

                    (2) any purchase or redemption of Subordinated Obligations
         of the Corporation made by exchange for, or out of the proceeds of the
         substantially concurrent sale of, Subordinated Obligations of the
         Corporation in compliance with paragraph (l)(i); provided, however,
         that such purchase or redemption shall be excluded in the calculation
         of the amount of Restricted Payments;


                    (3) any purchase or redemption of Subordinated Obligations
         from Net Available Cash to the extent permitted under Section 4.10 of
         the Indenture;

                    (4) dividends paid within 60 days after the date of
         declaration if at such date of declaration such dividend would have
         complied with this provision; provided, however, that such dividend
         shall be included in the calculation of the amount of Restricted
         Payments;

                    (5) payments to Bollore Technologies, S.A. which payments 
         shall not exceed $500,000 in any six month period and shall not 
         exceed $2.5 million in the aggregate.

         provided, however, that no Triggering Event shall have occurred or be
         continuing at the time of such payment or as a result thereof.

                    For purposes of determining compliance with the foregoing
         covenant, Restricted Payments may be made with cash or non-cash assets,
         provided that any Restricted Payment made other than in cash shall be
         valued at the fair market value (determined, subject to the additional
         requirements of the immediately succeeding proviso, in good faith by
         the Board of Directors) of the assets so utilized in making such
         Restricted Payment, provided, further that (i) in the case of any
         Restricted Payment made with Capital Stock or Indebtedness, such
         Restricted Payment shall be deemed to be made in an amount equal to the
         greater of the fair market value thereof and the liquidation preference
         (if any) or principal amount of the Capital Stock or Indebtedness, as
         the case may be, so utilized, and (ii) in the case of any Restricted
         Payment in an aggregate amount in excess of $1 million, a written
         opinion as to the fairness of the valuation thereof (as determined by
         the Corporation) for purposes of determining compliance with paragraph
         (l)(ii) shall be issued by an independent investment banking firm of
         national standing.

                    (iii) Limitation on Restrictions on Distributions from
         Restricted Subsidiaries. The Corporation shall not, and shall not
         permit any of its Restricted Subsidiaries to, create or permit to exist
         or become effective any consensual encumbrance or restriction on the
         ability of any such Restricted Subsidiary to:

                                      15


<PAGE>



                           (A) pay dividends or make any other distributions 
                  on its Capital Stock or pay any Indebtedness or other 
                  obligation owed to the Corporation;

                           (B) make any loans or advances to the Corporation; or


                           (C) transfer any of its property or assets to the 
                  Corporation;

         except (in each case) for such encumbrances or restrictions existing 
         under or by reason of:

                    (a) any encumbrance or restriction pursuant to an 
         agreement in effect at or entered into on the Issue Date, including 
         the New Senior Secured Facilities; 

                    (b) any encumbrance or restriction with respect to such a
         Restricted Subsidiary pursuant to an agreement relating to any
         Indebtedness issued by such Restricted Subsidiary on or prior to the
         date on which such Restricted Subsidiary was acquired by the
         Corporation and outstanding on such date (other than indebtedness
         issued in anticipation of, or to provide all or any portion of the
         funds or credit support utilized to consummate, the transaction or
         series of related transactions pursuant to which such Restricted
         Subsidiary became a Restricted Subsidiary of the Corporation or was
         acquired by the Corporation);

                    (c) any encumbrance or restriction with respect to such a
         Restricted Subsidiary pursuant to an agreement evidencing Indebtedness
         Incurred without violation of the Indenture or effecting a refinancing
         of Indebtedness issued pursuant to an agreement referred to in clauses
         (a) or (b) or this clause (c) or contained in any amendment to an
         agreement referred to in clauses (a) or (b) or this clause (c);
         provided, however, that the encumbrances and restrictions with respect
         to such Restricted Subsidiary contained in any of such agreement,
         refinancing agreement or amendment, taken as a whole, are no less
         favorable to holders of the Senior Preferred Stock in any material
         respect, as determined in good faith by the Board of Directors of the
         Corporation, than encumbrances and restrictions with respect to such
         Restricted Subsidiary contained in agreements in effect at, or entered
         into on, the Issue Date;

                    (d) in the case of clause (C) above, any encumbrance or
         restriction (A) that restricts in a customary manner the subletting,
         assignment or transfer of any property or asset that is a lease,
         license, conveyance or contract or similar property or asset, (B) by
         virtue of any transfer of, agreement to transfer, option or right with
         respect to, or Lien on, any property or assets of the Corporation or
         any Restricted Subsidiary not otherwise prohibited by the Indenture,
         (C) that is included in a licensing agreement to the extent such
         restrictions limit the transfer of the property subject to such
         licensing agreement or (D) arising or agreed to in the ordinary course
         of business and that does not, individually or in the aggregate,
         detract from the value of property or assets of the Corporation or any
         of its Subsidiaries in any manner material to the Corporation or any
         such Restricted Subsidiary;

                    (e) in the case of clause (C) above, restrictions 
         contained in security agreements, mortgages or similar documents 
         securing Indebtedness of a Restricted Subsidiary to the extent such 

         restrictions restrict the transfer of the property subject to such 
         security agreements;

                                      16


<PAGE>



                    (f) in the case of clause (C) above, any instrument 
         governing or evidencing Indebtedness of a Person acquired by the 
         Corporation or any Restricted Subsidiary of the Corporation at the 
         time of such acquisition, which encumbrance or restriction is not 
         applicable to any Person, or the properties or assets of any Person, 
         other than the Person so acquired; provided, however, that such 
         Indebtedness is not incurred in connection with or in contemplation 
         of, such acquisition.

                    (g) any restriction with respect to such a Restricted
         Subsidiary imposed pursuant to an agreement entered into for the sale
         or disposition of all or substantially all the Capital Stock or assets
         of such Restricted Subsidiary pending the closing of such sale or
         disposition; and

                    (h) encumbrances or restrictions arising or existing by 
         reason of applicable law.

                     (iv) Limitation on Affiliate Transactions. The Corporation
         will not, and will not permit any of its Restricted Subsidiaries to,
         directly or indirectly, enter into or conduct any transaction or series
         of related transactions (including the purchase, sale, lease or
         exchange of any property or the rendering of any service) with or for
         the benefit of any Affiliate of the Corporation, other than a
         Wholly-Owned Subsidiary (an "Affiliate Transaction") unless: (i) the
         terms of such Affiliate Transaction are no less favorable to the
         Corporation or such Restricted Subsidiary, as the case may be, than
         those that could be obtained at the time of such transaction in arm's
         length dealings with a Person who is not such an Affiliate; (ii) in the
         event such Affiliate Transaction involves an aggregate amount in excess
         of $1 million, the terms of such transaction have been approved by a
         majority of the members of the Board of Directors of the Corporation
         and by a majority of the disinterested members of such Board, if any
         (and such majority or majorities, as the case may be, determines that
         such Affiliate Transaction satisfies the criteria in (i) above); and
         (iii) in the event such Affiliate Transaction involves an aggregate
         amount in excess of $2 million, the Corporation has received a written
         opinion from an independent investment banking firm of nationally
         recognized standing that such Affiliate Transaction is fair to the
         Corporation or such Restricted Subsidiary, as the case may be, from a
         financial point of view.

                    The foregoing paragraph shall not apply to (i) any 
         Restricted Payment permitted to be made pursuant to paragraph (l)(ii) 

         hereof, (ii) any issuance of securities, or other payments, awards or 
         grants in cash, securities or otherwise pursuant to, or the funding of,
         employment arrangements, or any stock options and stock ownership plans
         for the benefit of employees, officers and directors, consultants and
         advisors approved by the Board of Directors of the Corporation, (iii)
         loans or advances to employees in the ordinary course of business of
         the Corporation or any of its Restricted Subsidiaries in aggregate
         amount outstanding not to exceed $1,500,000 at any time, (iv) any
         transaction between Wholly-Owned Subsidiaries, (v) indemnification
         agreements with, and the payment of fees and indemnities to, directors,
         officers and employees of the Corporation and its Restricted
         Subsidiaries, in each case in the ordinary course of business, (vi)
         transactions pursuant to agreements in existence on the Issue Date
         which are (x) described in the Corporation's offering memorandum dated
         June 18, 1997 or (y) otherwise, in the aggregate, immaterial to the
         Corporation and its Restricted Subsidiaries taken as a whole, (vii) any
         employment, non-competition or confidentiality agreements entered into
         by the Corporation or any of its Restricted Subsidiaries with its
         employees in the ordinary

                                      17


<PAGE>



         course of business and (viii) the issuance of Capital Stock of the
         Corporation (other than Disqualified Stock).

                      (v) Limitation on Preferred Stock of Restricted
         Subsidiaries. The Corporation will not permit any of its Restricted
         Subsidiaries to issue any Preferred Stock (except Preferred Stock to
         the Corporation or a Restricted Subsidiary) or permit any person (other
         than Corporation or a Restricted Subsidiary) to hold any such Preferred
         Stock unless the Corporation or Restricted Subsidiary would be entitled
         to incur or assume Indebtedness under the covenant described under
         paragraph (l)(i) in the aggregate principal amount equal to the
         aggregate liquidation value of the Preferred Stock to be issued.

                 (m) SEC Reports. The Corporation will provide to the holders
of the Senior Exchange Preferred Stock, within 15 days after it files them with
the Commission, copies of the annual reports and of the information, documents
and other reports (or copies of such portions of any of the foregoing as the
Commission may by rules and regulations prescribe) which the Corporation files
with the Commission pursuant to Section 13 or 15(d) of the Exchange Act. In the
event that the Corporation is not required to file such reports with the
Commission pursuant to the Exchange Act, the Corporation will nevertheless
deliver such Exchange Act information to the holders of the Senior Exchange
Preferred Stock within 15 days after it would have been required to file it with
the Commission.

                  (n) Definitions. As used in this Certificate of Designation,
the following terms shall have the following meanings (with terms defined in the

singular having comparable meanings when used in the plural and vice versa),
unless the context otherwise requires:

         "Additional Dividends" has the meaning set forth in the Registration 
Rights Agreement.

         "Affiliate" of any specified person means any other Person, directly or
indirectly, controlling or controlled by or under direct or indirect common
control with such specified Person. For the purposes of this definition,
"control" when used with respect to any Person means the power to direct the
management and policies of such Person, directly or indirectly, whether through
the ownership of voting securities, by contract or otherwise; and the terms
"controlling" and "controlled" have meanings correlative to the foregoing.

         "Affiliate Transaction" shall have the meaning ascribed to it in 
paragraph l(iv) hereof.

         "Asset Disposition" means any sale, lease, transfer, issuance or other
disposition (or series of related sales, leases, transfers, issuances or
dispositions that are part of a common plan) of shares of Capital Stock of (or
any other equity interests in) a Restricted Subsidiary (other than directors'
qualifying shares) or of any other property or other assets (each referred to
for the purposes of this definition as a "disposition") by the Corporation or
any of its Restricted Subsidiaries (including any disposition by means of a
merger, consolidation or similar transaction) other than (i) a disposition by a
Restricted Subsidiary to the Corporation or by the Corporation or a Restricted
Subsidiary to a Wholly-Owned Subsidiary, (ii) a disposition of inventory in the
ordinary course of business, (iii) a disposition of obsolete or worn out
equipment or equipment that is no longer useful in the conduct of the business
of the Corporation and its Restricted Subsidiaries and that is disposed of in
each case in the ordinary course of business, (iv) dispositions of property for
net proceeds which, when taken collectively with the net proceeds of any other
such dispositions under this clause (iv) that were consummated since the

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beginning of the calendar year in which such disposition is consummated, do not
exceed $1 million, and (v) transactions permitted under paragraph (g) above.
Notwithstanding anything to the contrary contained above, a Restricted Payment
made in compliance with the "Limitation on Restricted Payments" covenant shall
not constitute an Asset Disposition except for purposes of determinations of the
Consolidated Coverage Ratio (as defined) and the Leverage Ratio (as defined).

         "Attributable Indebtedness" in respect of a Sale/Leaseback Transaction
means, as at the time of determination, the present value (discounted at the
interest rate borne by the Notes, compounded annually) of the total obligations
of the lessee for rental payments during the remaining term of the lease
included in such Sale/Leaseback Transaction (including any period for which such
lease has been extended).


         "Average Life" means, as of the date of determination, with respect to
any Indebtedness or Preferred Stock, the quotient obtained by dividing (i) the
sum of the products of the number of years from the date of determination to the
dates of each successive scheduled principal payment of such Indebtedness or
redemption or similar payment with respect to such Preferred Stock multiplied by
the amount of such payment by (ii) the sum of all such payments.

         "Board of Directors" shall have the meaning ascribed to it in the first
paragraph of this Certificate of Designation.

         "Business Day" means any day except a Saturday, a Sunday, or any day on
which banking institutions in New York, New York are required or authorized by
law or other governmental action to be closed.

         "Capital Stock" of any Person means any and all shares, partnership or
other equity interests, rights to purchase, warrants, options, participations or
other equivalents of or interests in (however designated) equity of such Person,
including any Preferred Stock, but excluding any debt securities convertible
into such equity.

         "Capitalized Lease Obligations" means an obligation that is required to
be classified and accounted for as a capitalized lease for financial reporting
purposes in accordance with GAAP, and the amount of Indebtedness represented by
such obligation shall be the capitalized amount of such obligation determined in
accordance with GAAP, and the Stated Maturity thereof shall be the date of the
last payment of rent or any other amount due under such lease prior to the first
date such lease may be terminated without penalty.

         "Certificate of Designation" means this Certificate of Designation 
creating the Senior Exchange Preferred Stock.

         "Change of Control" means (i) any sale, lease, exchange or other
transfer (in one transaction or a series of related transactions) of all or
substantially all of the assets of the Corporation and its Subsidiaries; or (ii)
a majority of the Board of Directors of the Corporation or of any direct or
indirect holding company thereof shall consist of Persons who are not Continuing
Directors of the Corporation, as the case may be; or (iii) the acquisition by
any Person or group of related Persons (other than the Management Group) for
purposes of Section 13(d) of the Exchange Act, of the power, directly or
indirectly, to vote or direct the voting of securities having more than 50% of
the ordinary voting power for the election of directors of the Corporation or of
any direct or indirect holding company thereof.

                                      19


<PAGE>




         "Change of Control Offer" shall have the meaning ascribed to it in
paragraph (h)(i) hereof.


         "Change of Control Payment Date" shall have the meaning ascribed to it
in paragraph (h)(ii)(2) hereof.

         "Change of Control Purchase Price" shall have the meaning ascribed to
it in paragraph (h)(i) hereof.

         "Common Stock" of any Person means all Capital Stock of such Person
that is generally entitled to (i) vote in the election of directors of such
Person or (ii) if such Person is not a corporation, vote or otherwise
participate in the selection of the governing body, partners, managers or others
that will control the management and policies of such Person.

         "Consolidated Cash Flow" for any period means the Consolidated Net
Income for such period, plus the following to the extent deducted in calculating
such Consolidated Net Income: (i) income tax expense, (ii) Consolidated Interest
Expense, (iii) depreciation expense, (iv) amortization expense, and (v) all
other non-cash items reducing Consolidated Net Income (excluding any non-cash
item to the extent it represents an accrual of or reserve for cash disbursements
for any subsequent period prior to the Stated Maturity of the Notes or
amortization of a prepaid cash expense that was paid in a prior period) and
less, to the extent added in calculating Consolidated Net Income, non-cash items
(excluding such non-cash items to the extent they represent an accrual for cash
receipts reasonably expected to be received prior to the Stated Maturity of the
Notes), in each case for such period. Notwithstanding the foregoing, the income
tax expense, depreciation expense and amortization expense of a Subsidiary of
the Corporation shall be included in Consolidated Cash Flow only to the extent
(and in the same proportion) that the net income of such Subsidiary was included
in calculating Consolidated Net Income.

         "Consolidated Coverage Ratio" as of any date of determination means the
ratio of (i) the aggregate amount of Consolidated Cash Flow for the period of
the most recent four consecutive fiscal quarters ending prior to the date of
such determination and as to which financial statements are available to (ii)
Consolidated Interest Expense for such four fiscal quarters; provided, however,
that (A) if the Corporation or any of its Restricted Subsidiaries has incurred
any Indebtedness since the beginning of such period and through the date of
determination of the Consolidated Coverage Ratio that remains outstanding or if
the transaction giving rise to the need to calculate Consolidated Coverage Ratio
is an incurrence of Indebtedness, or both, Consolidated Cash Flow and
Consolidated Interest Expense for such period shall be calculated after giving
effect on a pro forma basis to (1) such Indebtedness as if such Indebtedness had
been incurred on the first day of such period (provided that if such
Indebtedness is incurred under a revolving credit facility (or similar
arrangement or under any predecessor revolving credit or similar arrangement)
only that portion of such Indebtedness that constitutes the one year projected
average balance of such Indebtedness (as determined in good faith by the Board
of Directors of the Corporation) shall be deemed outstanding for purposes of
this calculation), and (2) the discharge of any other Indebtedness repaid,
repurchased, defeased or otherwise discharged with the proceeds of such new
Indebtedness as if such discharge had occurred on the first day of such period,
(B) if since the beginning of such period any Indebtedness of the Corporation or
any of its Restricted Subsidiaries has been repaid, repurchased, defeased or
otherwise discharged (other than Indebtedness under a revolving credit or

similar arrangement unless such revolving credit Indebtedness has been
permanently repaid and has not been replaced), Consolidated Interest Expense

                                      20


<PAGE>



for such period shall be calculated after giving pro forma effect thereto as if
such Indebtedness had been repaid, repurchased, defeased or otherwise discharged
on the first day of such period, (C) if since the beginning of such period the
Corporation or any of its Restricted Subsidiaries shall have made any Asset
Disposition or if the transaction giving rise to the need to calculate the
Consolidated Coverage Ratio is an Asset Disposition, Consolidated Cash Flow for
such period shall be reduced by an amount equal to the Consolidated Cash Flow
(if positive) attributable to the assets which are the subject of such Asset
Disposition for such period or increased by an amount equal to the Consolidated
Cash Flow (if negative) attributable thereto for such period, and Consolidated
Interest Expense for such period shall be (1) reduced by an amount equal to the
Consolidated Interest Expense attributable to any Indebtedness of the
Corporation or any of its Restricted Subsidiaries repaid, repurchased, defeased
or otherwise discharged with respect to the Corporation and its continuing
Restricted Subsidiaries in connection with such Asset Disposition for such
period (or, if the Capital Stock of any Restricted Subsidiary of the Corporation
is sold, the Consolidated Interest Expense for such period directly attributable
to the Indebtedness of such Restricted Subsidiary to the extent the Corporation
and its continuing Restricted Subsidiaries are no longer liable for such
Indebtedness after such sale) and (2) increased by interest income attributable
to the assets which are the subject of such Asset Disposition for such period,
(D) if since the beginning of such period the Corporation or any of its
Restricted Subsidiaries (by merger or otherwise) shall have made an Investment
in any Restricted Subsidiary of the Corporation (or any Person which becomes a
Restricted Subsidiary of the Corporation as a result thereof) or an acquisition
of assets occurring in connection with a transaction causing a calculation to be
made hereunder which constitutes all or substantially all of an operating unit
of a business, Consolidated Cash Flow and Consolidated Interest Expense for such
period shall be calculated after giving pro forma effect thereto (including the
incurrence of any Indebtedness) as if such Investment or acquisition occurred on
the first day of such period and (E) if since the beginning of such period any
Person (that subsequently became a Restricted Subsidiary of the Corporation or
was merged with or into the Corporation or any Restricted Subsidiary of the
Corporation since the beginning of such period) shall have made any Asset
Disposition, Investment or acquisition of assets that would have required an
adjustment pursuant to clause (C) or (D) above if made by the Corporation or a
Restricted Subsidiary of the Corporation during such period, Consolidated Cash
Flow and Consolidated Interest Expense for such period shall be calculated after
giving pro forma effect thereto as if such Asset Disposition, Investment or
acquisition occurred on the first day of such period. If any Indebtedness bears
a floating rate of interest and is being given pro forma effect, the interest
expense on such Indebtedness shall be calculated as if the rate in effect on the
date of determination had been the applicable rate for the entire period (taking
into account any Interest Rate Agreement applicable to such Indebtedness if such

Interest Rate Agreement has a remaining term in excess of 12 months).

         "Consolidated Interest Expense" means, for any period, the total
interest expense of the Corporation and its Restricted Subsidiaries determined
in accordance with GAAP, plus, to the extent not included in such interest
expense (i) interest expense attributable to Capitalized Lease Obligations, (ii)
amortization of debt discount, (iii) capitalized interest, (iv) non-cash
interest expense, (v) commissions, discounts and other fees and charges owed
with respect to letters of credit and bankers' acceptance financing, (vi)
interest actually paid by the Corporation or any such Restricted Subsidiary
under any Guarantee of Indebtedness or other obligation of any other Person,
(vii) net payments (whether positive or negative) pursuant to Interest Rate
Agreements, (viii) the cash contributions to any employee stock ownership plan
or similar trust to the extent such contributions are used by such plan or trust
to pay interest or fees to any Person (other than the Corporation) in connection
with Indebtedness Incurred by such plan or trust and (ix) cash and Disqualified
Stock dividends in respect of all Preferred Stock of Subsidiaries and
Disqualified Stock of the Corporation held by Persons other than the

                                      21


<PAGE>



Corporation or a Wholly-Owned Subsidiary and less (a) to the extent included in
such interest expense, the amortization of capitalized debt issuance costs and
(b) interest income. Notwithstanding the foregoing, the Consolidated Interest
Expense with respect to any Restricted Subsidiary of the Corporation, that was
not a Wholly-Owned Subsidiary, shall be included only to the extent (and in the
same proportion) that the net income of such Restricted Subsidiary was included
in calculating Consolidated Net Income.

         "Consolidated Net Income" means, for any period, the consolidated net
income (loss) of the Corporation and its consolidated Subsidiaries determined
prior to payment of dividends on the Senior Exchange Preferred Stock and Senior
Preferred Stock in accordance with GAAP; provided, however, that there shall not
be included in such Consolidated Net Income: (i) any net income (loss) of any
person acquired by the Corporation or any of its Restricted Subsidiaries in a
pooling of interests transaction for any period prior to the date of such
acquisition, (ii) any net income of any Restricted Subsidiary of the Corporation
if such Restricted Subsidiary is subject to restrictions, directly or 
indirectly, on the payment of dividends or the making of distributions by such
Restricted Subsidiary, directly or indirectly, to the Corporation (other than
restrictions in effect on the Issue Date with respect to a Restricted Subsidiary
of the Corporation and other than restrictions that are created or exist in
compliance with this Certificate of Designation, (iii) any gain or loss realized
upon the sale or other disposition of any assets of the Corporation or its
consolidated Restricted Subsidiaries (including pursuant to any Sale/Leaseback
Transaction) which are not sold or otherwise disposed of in the ordinary course
of business and any gain or loss realized upon the sale or other disposition of
any Capital Stock of any Person, (iv) any extraordinary gain or loss, (v) the
cumulative effect of a change in accounting principles, (vi) the net income of

any Person, other than a Restricted Subsidiary, except to the extent of the
lesser of (A) dividends or distributions paid to the Corporation or any of its
Restricted Subsidiaries by such Person and (B) the net income of such Person
(but in no event less than zero), and the net loss of such Person (other than an
Unrestricted Subsidiary) shall be included only to the extent of the aggregate
Investment of the Corporation or any of its Restricted Subsidiaries in such
Person and (vii) any non-cash expenses attributable to grants or exercises of
employee stock options. Notwithstanding the foregoing, Consolidated Net Income
for any period shall be reduced by the aggregate amount of dividends paid during
such period pursuant to clause (i) of paragraph (l)(ii) and for the purpose of
paragraph (l)(ii) only, there shall be excluded from Consolidated Net Income any
dividends, repayments of loans or advances or other transfers of assets from
Unrestricted Subsidiaries to the Corporation or a Restricted Subsidiary to the
extent such dividends, repayments or transfers increase the amount of Restricted
Payments permitted under such covenant.

         "Consolidated Net Worth" means the total of the amounts shown on the
balance sheet of the Corporation and its consolidated Restricted Subsidiaries,
determined on a consolidated basis in accordance with GAAP, as of the end of the
most recent fiscal quarter of the Corporation ending prior to the taking of any
action for the purpose of which the determination is being made and for which
financial statements are available (but in no event ending more than 135 days
prior to the taking of such action), as (i) the par or stated value of all
outstanding Capital Stock of the Corporation plus (ii) paid in capital or
capital surplus relating to such Capital Stock plus (iii) any retained earnings
or earned surplus less (A) any accumulated deficit and (B) any amounts
attributable to Disqualified Stock.

                                      22


<PAGE>



         "Continuing Director" of any Person means, as of the date of
determination, any Person who (i) was a member of the Board of Directors of such
Person on the date of the Indenture or (ii) was nominated for election or
elected to the Board of Directors of such Person with the affirmative vote of a
majority of the Continuing Directors of such Person who were members of such
Board of Directors at the time of such nomination or election.

         "Corporation" shall have the meaning ascribed to it in the first
paragraph of this Certificate of Designation.

         "Corresponding Amendment" shall have the meaning ascribed to it in 
paragraph (f)(ii)(C) hereof.

         "Currency Agreement" means in respect of a Person any foreign exchange
contract, currency swap, agreement or other similar agreement to which Person is
a party or a beneficiary.

         "Disqualified Stock" means any Capital Stock which, by its terms (or by
the terms of any security into which it is convertible or for which it is

exchangeable), or upon the happening of any event (other than an event which
would constitute a Change of Control), (i) matures (excluding any maturity as
the result of an optional redemption by the issuer thereof) or is mandatorily
redeemable, pursuant to a sinking fund obligation or otherwise, or is redeemable
at the option of the holder thereof, in whole or in part, on or prior to the
final Stated Maturity of the Notes, or (ii) is convertible into or exchangeable
(unless at the sole option of the issuer thereof) for (a) debt securities or (b)
any Capital Stock referred to in (i) above, in each case at any time prior to
the final Stated Maturity of the Senior Exchange Preferred Stock.

         "Dividend Period" means the Initial Dividend Period and, thereafter,
each quarterly dividend period.

         "Equity Offerings" means an offering for cash by the Corporation of its
Common Stock or option warrants or rights with respect to its Common Stock.

         "Exchange Act" means the Securities Exchange Act of 1934, as amended, 
and the rules and regulations promulgated thereunder,

         "Existing Indebtedness" means Indebtedness of the Corporation or its
Restricted Subsidiaries in existence and outstanding on the Issue Date.

         "GAAP" means generally accepted accounting principles in the United
States of America as in effect as of the date of the Indenture, including those
set forth in the opinions and pronouncements of the Accounting Principles Board
of the American Institute of Certified Public Accountants and statements and
pronouncements of the Financial Accounting Standards Board or in such other
statements by such other entity as approved by a significant segment of the
accounting profession. All ratios and computations based on GAAP contained in
the Indenture shall be computed in conformity with GAAP.

         "Guarantee" means any obligation, contingent or otherwise, of any
Person directly or indirectly guaranteeing any Indebtedness of any other Person
and any obligation, direct or indirect, contingent or otherwise, of such Person
(i) to purchase or pay (or advance or supply funds for the

                                      23


<PAGE>



purchase or payment of) such Indebtedness of such other Person (whether arising
by virtue of partnership arrangements, or by agreement to keep-well, to purchase
assets, goods, securities or services, to take-or-pay, or to maintain financial
statement conditions or otherwise) or (ii) entered into for purposes of assuring
in any other manner the obligee of such Indebtedness of the payment thereof or
to protect such obligee against loss in respect thereof (in whole or in part);
provided, however, that the term "Guarantee" shall not include endorsements for
collection or deposit in the ordinary course of business. The term "Guarantee"
used as a verb has a corresponding meaning.

         "Holder" means a holder of shares of Senior Exchange Preferred Stock or

Senior Preferred Stock, as the context requires, as reflected in the stock books
of the Corporation.

         "Incur" means issue, assume, guarantee, incur or otherwise become 
liable for; provided, however, that any indebtedness or Capital Stock of a
Person existing at the time such person becomes a Restricted Subsidiary (whether
by merger, consolidation, acquisition or otherwise) shall be deemed to be
incurred by such Restricted Subsidiary at the time it becomes a Restricted
Subsidiary.

         "Indebtedness" means, with respect to any Person on any date of
determination (without duplication), (i) the principal of and premium (if any)
in respect of indebtedness of such Person for borrowed money, (ii) the principal
of and premium (if any) in respect of obligations of such Person evidenced by
bonds, debentures, notes or other similar instruments, (iii) all obligations of
such Person in respect of letters of credit or other similar instruments
(including reimbursement obligations with respect thereto) (other than
obligations with respect to letters of credit securing obligations (other than
obligations described in clauses (i), (ii) and (v)) entered into in the ordinary
course of business of such Person to the extent that such letters of credit are
not drawn upon or, if and to the extent drawn upon, such drawing is reimbursed
no later than the third business day following receipt by such Person of a
demand for reimbursement following payment on the letter of credit), (iv) all
obligations of such Person to pay the deferred and unpaid purchase price of
property or services (except trade payables and accrued expenses incurred in the
ordinary course of business), which purchase price is due more than six months
after the date of placing such property in service or taking delivery and title
thereto or the completion of such services, (v) all Capitalized Lease
Obligations and all Attributable Indebtedness of such Person, (vi) all
Indebtedness of other Persons secured by a Lien on any asset of such Person,
whether or not such Indebtedness is assumed by such Person, (vii) all
Indebtedness of other Persons to the extent Guaranteed by such Person, (viii)
the amount of all obligations of such Person with respect to the redemption,
repayment or other repurchase of any Disqualified Stock other than the Senior
Exchange Preferred Stock and the Senior Preferred Stock or, with respect to any
Restricted Subsidiary of the Corporation, any Preferred Stock of such Restricted
Subsidiary to the extent such obligation arises on or before the Stated Maturity
of such Preferred Stock (but excluding, in each case, accrued dividends) and
(ix) to the extent not otherwise included in this definition, obligations under
Currency Agreements and Interest Rate Agreements. The amount of Indebtedness of
any Person at any date shall be the outstanding principal amount of all
unconditional obligations as described above, as such amount would be reflected
on a balance sheet prepared in accordance with GAAP, and the maximum liability
of such Person, upon the occurrence of the contingency giving rise to the
obligation, of any contingent obligations described above at such date.

         "Initial Dividend Period" means the dividend period commencing on the
Issue Date and ending on the first Regular Dividend Payment Date to occur
thereafter.

                                      24


<PAGE>




         "Indenture" means the Indenture dated as of June 25, 1997, by, and
among the Corporation, the Subsidiary Guarantors and United States Trust Company
of New York as Trustee.

         "Interest Rate Agreement" means with respect to any Person any interest
rate protection agreement, interest rate future agreement, interest rate option
agreement, interest rate swap agreement, interest rate cap agreement, interest
rate collar agreement, interest rate hedge agreement or other similar agreement
or arrangement as to which such Person is party or a beneficiary.

         "Investment" in any Person means any direct or indirect advance, loan
(other than advances to customers in the ordinary course of business that are
recorded as accounts payable on the balance sheet of such Person) or other
extension of credit (including by way of Guarantee or similar arrangement, but
excluding any debt or extension of credit represented by a bank deposit other
than a time deposit) or capital contribution to (by means of any transfer of
cash or other property to others or any payment for property or services for the
account or use of others), or any purchase or acquisition of Capital Stock,
Indebtedness or other similar instruments issued by such Person. For purposes of
the paragraph (l)(iv), (i) "Investment" shall include the portion (proportionate
to the Corporation's equity interest in a Restricted Subsidiary to be designated
as an Unrestricted Subsidiary) of the fair market value of the net assets of
such Restricted Subsidiary of the Corporation at the time that such Restricted
Subsidiary is designated an Unrestricted Subsidiary; provided, however, that
upon a redesignation of such Subsidiary as a Restricted Subsidiary, the
Corporation shall be deemed to continue to have a permanent "Investment" in an
Unrestricted Subsidiary in an amount (if positive) equal to (x) the
Corporation's "Investment" in such Subsidiary at the time of such redesignation
less (y) the portion (proportionate to the Corporation's equity interest in such
Subsidiary) of the fair market value of the net assets of such Subsidiary at the
time that such Subsidiary is so redesignated a Restricted Subsidiary; and (ii)
any property transferred to or from an Unrestricted Subsidiary shall be valued
at its fair market value at the time of such transfer, in each case as
determined in good faith by the Board of Directors and evidenced by a resolution
of such Board of Directors certified in an officers' certificate.

         "Issue Date" means the date on which the Preferred Stock are 
originally issued.

         "Junior Stock" shall have the meaning ascribed to it in paragraph (b) 
hereof.

         "Lien" means any security interest, charge or encumbrance of any kind
(including any conditional sale or other title retention agreement, any lease in
the nature thereof.

         "Net Available Cash" from an Asset Disposition means cash payments
received (including any cash payments received by way of deferred payment of
principal pursuant to a note or installment receivable or otherwise, but only as
and when received, therefrom in each case net of (i) all legal, title and
recording tax expenses, commissions and other fees and expenses incurred, and

all Federal, state, foreign and local taxes required to be paid or accrued as a
liability under GAAP, as a consequence of such Asset Disposition, (ii) all
payments made on any Indebtedness which is secured by any assets subject to such
Asset Disposition, in accordance with the terms of any Lien upon such assets, or
which must by its terms, or in order to obtain a necessary consent to such Asset
Disposition or by applicable law, be repaid out of the proceeds from such Asset
Disposition, (iii) all distributions and other payments required to be made to
any Person owning a beneficial interest in assets subject to sale or minority
interest holders in Subsidiaries or joint ventures as a result of such Asset
Disposition, (iv) the deduction of appropriate amounts to be provided by the
seller as a reserve, in accordance with GAAP, against any liabilities associated
with the assets disposed of in such Asset Disposition, provided,

                                      25


<PAGE>



however, that upon any reduction in such reserves (other than to the extent
resulting from payments of the respective reserved liabilities), Net Available
Cash shall be increased by the amount of such reduction to reserves, and
retained by the Corporation or any Restricted Subsidiary of the Corporation
after such Asset Disposition and (v) any portion of the purchase price from an
Asset Disposition placed in escrow (whether as a reserve for adjustment of the
purchase price, for satisfaction of indemnities in respect of such Asset
Disposition or otherwise in connection with such Asset Disposition); provided,
however, that upon the termination of such escrow, Net Available Cash shall be
increased by any portion of funds therein released to the Corporation or any
Restricted Subsidiary.

         "Net Cash Proceeds" with respect to any issuance or sale of Capital
Stock, means the cash proceeds of such issuance or sale net of attorneys' fees,
accountants' fees, underwriters' or placement agents' fees, discounts or
commissions and brokerage, consultant and other fees actually incurred in
connection with such issuance or sale and net of taxes paid or payable as a
result of such issuance or sale.

         "Net Income" means, with respect to any Person for any period, the net
income (loss) of such Person determined in accordance with GAAP.

         "New Senior Secured Facilities" means Indebtedness of the Corporation
and its Restricted Subsidiaries under a revolving credit facility in an
aggregate principal amount not greater than $25 million (including a letter of
credit sublimit of $10 million) and $85,000,000 aggregate principal amount of
senior secured floating rate notes.

         "Non-Recourse Debt" means Indebtedness (i) as to which neither the
Corporation nor any Restricted Subsidiary (a) provides any guarantee or credit
support of any kind (including any undertaking, guarantee, indemnity, agreement
or instrument that would constitute Indebtedness) or (b) is directly or
indirectly liable (as a guarantor, general partner or otherwise) and (ii) no
default with respect to which (including any rights that the holders thereof may

have to take enforcement action against an Unrestricted Subsidiary) would permit
(upon notice, lapse of time or both) any holder of any other Indebtedness of the
Corporation or any Restricted Subsidiary to declare a default under such other
Indebtedness or cause the payment thereof to be accelerated or payable prior to
its Stated Maturity.

         "Notes" means the $155,000,000 aggregate principal amount of 11% Senior
Notes due 2004 issued by the Corporation on the Issue Date.

         "Parity Stock" shall have the meaning ascribed to it in paragraph (b) 
hereof.

         "Permitted Business" means any business which is the same as or
related, ancillary or complementary to any of the businesses of the Corporation
and its Restricted Subsidiaries on the Issue Date.

         "Person" means any individual, corporation, partnership, joint venture,
association, joint-stock company, trust, unincorporated organization, government
or any agency or political subdivision hereof or any other entity.

                                      26


<PAGE>



         "Preferred Stock," as applied to the Capital Stock of any corporation,
means Capital Stock of any class or classes (however designated) which is
preferred as to the payment of dividends, or as to the distribution of assets
upon any voluntary or involuntary liquidation or dissolution of such
corporation, over shares of Capital Stock of any other class of such
corporation.

         A "Public Market" exists at any time with respect to the common stock
of the Corporation if (i) the common stock of the Corporation is then registered
with the Securities and Exchange Commission pursuant to Section 12(b) or 12(g)
of the Exchange Act and traded either on a national securities exchange or in
the National Association of Securities Dealers Automated Quotation System and
(ii) at least 15% of the total issued and outstanding common stock of the
Corporation, as applicable, has been distributed prior to such time by means of
an effective registration statement under the Securities Act.

         "Purchase Money Indebtedness" means any Indebtedness incurred in the
ordinary course of business by a Person to finance the cost (including the cost
of construction) of an item of property, the principal amount of which
Indebtedness does not exceed the sum of (i) 100% of such cost and (ii)
reasonable fees and expenses of such Person incurred in connection therewith.

         "Redemption Date", with respect to any shares of Senior Exchange
Preferred Stock or Senior Preferred Stock, means the date on which such shares
are redeemed by the Corporation.

         "Redemption Notice" shall have the meaning ascribed to it in 

paragraph (e)(iii) hereof.

         "Refinancing Indebtedness" means Indebtedness that refunds, refinances,
replaces, renews, repays or extends (including pursuant to any defeasance or
discharge mechanism) (collectively, "refinances," and "refinanced" shall have a
correlative meaning) any Indebtedness existing on the date of the Indenture or
Incurred in compliance with the Indenture (including Indebtedness of the
Corporation that refinances Indebtedness of any Restricted Subsidiary and
Indebtedness of any Restricted Subsidiary that refinances Indebtedness of
another Restricted Subsidiary) including Indebtedness that refinances
Refinancing Indebtedness; provided, however, that (i) the Refinancing
Indebtedness has a Stated Maturity no earlier than the earlier of (A) the first
anniversary of the Stated Maturity of the Notes and (B) the Stated Maturity of
the Indebtedness being refinanced, (ii) the Refinancing Indebtedness has an
Average Life at the time such Refinancing Indebtedness is Incurred that is equal
to or greater than the lesser of (A) the Average Life of the Notes and (B) the
Average Life of the Indebtedness being refinanced, (iii) the Refinancing
Indebtedness is subordinated to the Notes on the same terms as the Indebtedness
being refinanced if such Indebtedness is subordinate to the Notes and, (iv) the
Refinancing Indebtedness is in an aggregate principal amount (or if issued with
original issue discount, an aggregate issue price) that is equal to (or 101% of,
in the case of a refinancing of the Notes in connection with a Change of
Control) or less than the sum of the aggregate principal amount (or if issued
with original issue discount, the aggregate accredited value) then outstanding
of the Indebtedness being refinanced (plus the amount of any premium required to
be paid in connection therewith and reasonable fees and expenses therewith)
provided, further, that Refinancing Indebtedness shall not include Indebtedness
of a Subsidiary which refinances Indebtedness of the Corporation.

         "Registration Rights Agreement" means the Preferred Stock Registration
Rights Agreement dated as of the Issue Date among the Corporation and NatWest
Capital Markets Limited.

                                      27


<PAGE>



         "Regular Dividend Payment Date" means March 15, June 15, September 15
and December 15 of each year.

         "Regular Dividend Record Date" means March 1, June 1, September 1 and
December 1 of each year.

         "Regular Dividends" shall have the meaning ascribed to it in 
paragraph (c)(i) hereof.

         "Restricted Payment" shall have the meaning ascribed to it in 
paragraph (l)(ii) hereof.

         "Restricted Subsidiary" means any Subsidiary of the Corporation other 
than an Unrestricted Subsidiary.


         "Sale/Leaseback Transaction" means an arrangement relating to property
now owned or hereafter acquired whereby the Corporation or a Restricted
Subsidiary transfers such property to a Person and the Corporation or a
Subsidiary leases it from such Person.

         "Securities Act" means the Securities Act of 1933, as amended, and the
rules and regulations promulgated thereunder.

         "Senior Exchange Preferred Stock" shall have the meaning ascribed to in
paragraph (a) hereof, such stock being the series publicly offered in exchange
for the Senior Preferred Stock as contemplated by the Registration Rights
Agreement and having terms identical in all material respects to the Senior
Preferred Stock.

         "Senior Preferred Stock" shall have the meaning ascribed to it in
paragraph (a) of the Corporation's certificate of designation, dated as of June
25, 1997, governing the 12% Senior Payment-In-Kind Preferred Stock.

         "Senior Stock" shall have the meaning ascribed to it in paragraph (b) 
hereof.

         "Stated Maturity" means, with respect to any security, the date
specified in such security as the fixed date on which the payment of principal
of such security is due and payable, including pursuant to any mandatory
redemption provision.

         "Subordinated Obligations" means any Indebtedness of the Corporation
(whether outstanding on the Issue Date or thereafter Incurred) which is
subordinate or junior in right of payment to the Notes pursuant to a written
agreement.

         "Subsidiary" of any Person incorporated in the United States means any
corporation, association, partnership or other business entity organized in the
United States of which more than 50% of the total voting power of shares of
Capital Stock or other interests (including partnership interests) entitled
(without regard to the occurrence of any contingency) to vote in the election of
directors, managers or trustees thereof is at the time owned or controlled,
directly or indirectly, by (i) such Person, (ii) such Person and one or more
Subsidiaries of such Person or (iii) one or more Subsidiaries of such Person.
Unless otherwise specified herein, each reference to a Subsidiary shall refer to
a Subsidiary of the Corporation.

                                      28


<PAGE>



         "Subsidiary Guarantees" means the guarantees of the Notes by the
Subsidiary Guarantors (as such term is defined in the Indenture).

         "Successor Corporation" shall have the meaning ascribed to it in 

paragraph (g) hereof.

         "Triggering Event" shall have the meaning ascribed to it in paragraph 
(f)(iii) hereof.

         "Unrestricted Subsidiary" means (i) any Subsidiary of the Corporation
that at the time of determination shall be designated an Unrestricted Subsidiary
by the Board of Directors in the manner provided below and (ii) any Subsidiary
of an Unrestricted Subsidiary. The Board of Directors may designate any
Subsidiary of the Corporation (including any newly acquired or newly formed
Subsidiary of the Corporation) to be an Unrestricted Subsidiary unless such
Subsidiary or any of its Subsidiaries owns any Capital Stock or Indebtedness of,
or owns or holds any Lien on any property of, the Corporation or any Restricted
Subsidiary of the Corporation that is not a Subsidiary of the Subsidiary to be
so designated; provided, however, each Subsidiary to be so designated and each
of its Subsidiaries has not at the time of designation, and does not thereafter,
create, incur, issue, assume, guarantee or otherwise become directly or
indirectly liable with respect to any Indebtedness pursuant to which the lender
has recourse to any of the assets of the Corporation or any of its Restricted
Subsidiaries and either (A) the Subsidiary to be so designated has total
consolidated assets of $10,000 or less or (B) if such Subsidiary has
consolidated assets greater than $10,000, then such designation would be
permitted under "Limitation on Restricted Payments." The Board of Directors may
designate any Unrestricted Subsidiary to be a Restricted Subsidiary; provided,
however, that immediately after giving effect to such designation (x) the
Corporation could Incur $1.00 of additional Indebtedness under the first
sentence of paragraph (l)(i) and (y) no Triggering Event shall have occurred and
be continuing. Any such designation by the Board of Directors shall be evidenced
to the Trustee by promptly filing with the Trustee a copy of the Board
Resolution giving effect to such designation and an Officers' Certificate
certifying that such designation complied with the foregoing provisions.

         "Wholly-Owned Subsidiary" means a Restricted Subsidiary of the
Corporation, at least 99% of Capital Stock of which (other than directors'
qualifying shares) is owned by the Corporation or another Wholly-Owned
Subsidiary.

                                      29
<PAGE>

         IN WITNESS WHEREOF, said North Atlantic Trading Company, Inc., has 
caused this Certificate of Designation to be signed by Thomas F. Helms, Jr. 
its President and Chief Executive Officer, this 22nd day of July, 1997.

NORTH ATLANTIC TRADING COMPANY, INC.

                            By: ___________________________________________

                                Name:  Thomas F. Helms, Jr.
                                Title: President and Chief Executive Officer

                                      30


<PAGE>

                                    EXCHANGE

                                       AND

                             STOCKHOLDERS' AGREEMENT


                            dated as of June 25, 1997



                                  by and among



                      NORTH ATLANTIC TRADING COMPANY, INC.
        (formerly named North Atlantic Trading Acquisition Company, Inc.)

                                       and

                          THE STOCKHOLDERS NAMED HEREIN



<PAGE>



                                TABLE OF CONTENTS

                                                                            Page
                                                                            ----

                                    ARTICLE 1

                       EXCHANGE AND PURCHASE OF MEMBERSHIP
                              INTERESTS FOR SHARES ....................        2

  1.1     Exchange of Membership Interests for Shares .................        2
  1.2     Bollore Restrictions ........................................        5
  1.3     Indemnification .............................................        7
  1.4     Closing .....................................................        8
  1.5     Proceedings .................................................        8
  1.6     Delivery of Documents .......................................        8

                                    ARTICLE 2

                                   MANAGEMENT .........................        8

  2.1     Board of Directors ..........................................        8
  2.2     Transaction Approval ........................................        9


                                    ARTICLE 3

                               TRANSFERS OF SHARES ....................       10

  3.1     General Restrictions ........................................       10
  3.2     Permitted Transfers .........................................       10


                                    ARTICLE 4

                              REPURCHASE OF SHARES ....................       11

  4.1     Death of a Principal ........................................       11
  4.2     Termination, Bankruptcy or Transfer of Stockholders .........       11
  4.3     Repurchase Price, Closing and Terms of Payment ..............       12
  4.4     No Right of Employment ......................................       12
  4.5     Prohibition of Repurchase ...................................       12





                                       (i)

<PAGE>


                                    ARTICLE 5

                CERTAIN RIGHTS AND OBLIGATIONS TO TRANSFER SHARES ......      13

5.1      Tag-Along Right ...............................................      13
5.3      Registration Rights ...........................................      14


                                    ARTICLE 6

                            RESTRICTIVE ENDORSEMENTS ...................      15

6.1      Restrictive Endorsements ......................................      15


                                    ARTICLE 7

                                   DEFINITIONS .........................      16


                                    ARTICLE 8

                                  MISCELLANEOUS ........................      20

8.1      Waiver of Default .............................................      20
8.2      Amendment .....................................................      21
8.3      No Third Party Rights .........................................      21
8.4      Severability ..................................................      21
8.5      Binding Agreement .............................................      21
8.6      Headings ......................................................      21
8.7      Word Meanings .................................................      21
8.8      Counterparts ..................................................      22
8.9      Entire Agreement ..............................................      22
8.10     Arbitration ...................................................      22
8.11     Governing Law; Consent to Jurisdiction and Venue ..............      23

SCHEDULE 1

SCHEDULE 2

ANNEX 1

                                      (ii)

<PAGE>

                      EXCHANGE AND STOCKHOLDERS' AGREEMENT


     THIS EXCHANGE AND STOCKHOLDERS' AGREEMENT is made and entered into as of
the 25th day of June, 1997, by and among NORTH ATLANTIC TRADING COMPANY, INC., a
Delaware corporation formerly named North Atlantic Trading Acquisition Company,
Inc. (the "Company"), and the Persons executing this Agreement on the signature
pages hereto and identified thereon as a stockholder (together with any Persons
who may hereafter become a stockholder party hereto as provided herein, the
"Stockholders" or, individually, a "Stockholder").

     WHEREAS, on the date hereof, the Company is authorized to issue 13,500,000
shares of capital stock consisting of (i) 12,000,000 shares of Senior PIK
Preferred Stock, par value $.01 per share (the "Preferred Stock"), (ii) 750,000
shares of Voting Common Stock, par value $.01 per share (the "Voting Common
Stock"), and (iii) 750,000 shares of Non-Voting Common Stock, par value $.01 per
share (the "Non-Voting Common Stock" and, together with the Voting Common Stock,
the "Common Stock"); and

     WHEREAS, certain of the Stockholders hold membership interests in NTC
Holding, LLC, a Delaware limited liability company ("LLC"), as set forth
opposite their respective names on Schedule 1 attached hereto and, on the date
hereof, wish to exchange (the "Exchange") such membership interests for the
respective numbers of shares of Voting Common Stock set forth or indicated
opposite their respective names on Part A. of Schedule 2 attached hereto; and

     WHEREAS, certain of the Stockholders are purchasing shares of Common Stock
from the Company for cash on the date hereof (the "Purchase"), which
Stockholders and number of shares purchased are listed on Part B. of Schedule 2
attached hereto; and

     WHEREAS, certain of the Stockholders hold options to purchase shares of
Common Stock, which Stockholders and number of shares subject to such options
are listed on Part C. of Schedule 2 attached hereto; and

     WHEREAS, following the Exchange and the Purchase, to provide continuity of
management and ownership of the Company, the Stockholders desire to restrict the
transfer and provide for the purchase or sale of the shares of Common Stock or



<PAGE>



shares of Common Stock subject to options owned by them (collectively, the
"Shares") under certain conditions and to provide for certain other rights and
obligations with respect to the Shares, all in accordance with the terms and
conditions hereinafter set forth.

     NOW, THEREFORE, in consideration of the foregoing premises and the mutual
covenants and agreements hereinafter contained, the parties hereto, intending to

be legally bound, hereby agree as follows:


                                    ARTICLE 1

                       EXCHANGE AND PURCHASE OF MEMBERSHIP
                              INTERESTS FOR SHARES

     1.1  Exchange of Membership Interests for Shares.

     (a) On the date hereof, (i) each of the Stockholders listed on Schedule 1
attached hereto (an "Exchanging Stockholder") hereby transfers and assigns to
the Company all of such Exchanging Stockholder's right, title and interest in
and to such Exchanging Stockholder's membership interests in the LLC as set
forth opposite such Exchanging Stockholder's name on Schedule 1 attached hereto
and (ii) the Company hereby agrees to issue and deliver to each Exchanging
Stockholder and/or such other Persons as are indicated on Schedule 1 hereto the
number of Shares set forth or indicated opposite such Exchanging Stockholder's
name on Part A. of Schedule 2 hereto in exchange for the transfer and assignment
of such Exchanging Stockholder's membership interests.

     (b) On the date hereof, each of the Stockholders listed on Part B. of
Schedule 2 attached hereto identified as purchasing Shares from the Company (a
"Purchasing Stockholder") hereby purchases the number of Shares set forth
opposite such Purchasing Stockholder's name on Part B. of Schedule 2 identified
as being purchased from the Company, and shall pay to the Company the purchase
price therefor as set forth on Part B. of Schedule 2 by wire transfer of
immediately available funds to such account as shall be designated in writing by
the Company to such Purchasing Stockholder, and (ii) the Company hereby agrees
to issue and deliver to each Purchasing Stockholder the number of Shares set
forth opposite such Purchasing Stockholder's name on Part B. of Schedule 2
against delivery of the purchase price therefor.



                                        2



<PAGE>



     (c) Each of the Exchanging Stockholders and each of the Purchasing
Stockholders represents and warrants to the Company as follows:

          (i) Such Stockholder has obtained, to the extent it deems necessary,
     professional advice with respect to the risks inherent in the Exchange or
     Purchase of the securities described in Section 1.1(a) or 1.1(b), as
     applicable, and the suitability of the securities to be received by such
     Stockholder pursuant to the Exchange or Purchase in light of such
     Stockholder's financial condition and investment needs;

          (ii) Such Stockholder, either alone or with the assistance of its own

     professional advisor, has such knowledge and experience in financial and
     business matters that such Stockholder is capable of evaluating the merits
     and risks inherent in securities to be received by such Stockholder
     pursuant to the Exchange or Purchase, as applicable, and such Stockholder
     has the net worth to undertake such risk;

          (iii) Such Stockholder is aware of the Company's business affairs and
     financial condition, has reviewed the Offering Memorandum of the Company
     dated June 18, 1997 with respect to the Company's sale of 11% Senior Notes
     due 2004 or the Offering Memorandum of the Company dated June 18, 1997 with
     respect to the Company's sale of Units consisting of Preferred Stock and
     warrants to purchase Common Stock (either such Offering Memorandum being
     referred to as the "Offering Memorandum"), and has acquired sufficient
     additional information about the Company to reach an informed and
     knowledgeable decision regarding the merits and risks of investing in the
     securities to be received by such Stockholder pursuant to the Exchange or
     Purchase, as applicable. Such Stockholder has had ample opportunity to ask
     questions of the Company and its representatives and to seek independent
     investment, tax, and legal advice prior to investing in the securities to
     be received by such Stockholder pursuant to the Exchange or Purchase, as
     applicable;

          (iv) Such Stockholder believes that the securities to be received by
     such Stockholder pursuant to the Exchange or Purchase, as applicable, are
     suitable for such Stockholder based upon such Stockholder's investment
     objectives and financial needs, and such Stockholder has adequate means for
     providing its current financial needs and personal contingencies and has no



                                        3


<PAGE>


     need for liquidity of investment with respect to the securities to be
     received by such Stockholder pursuant to the Exchange or the Purchase;

          (v) Such Stockholder is in a financial position to hold the securities
     to be received by such Stockholder pursuant to the Exchange or Purchase, as
     applicable, for an indefinite period of time and such Stockholder is able
     to bear the economic risk and withstand a complete loss of such
     Stockholder's investment in the securities to be received by it pursuant to
     the Exchange or the Purchase;

          (vi) Such Stockholder is not acquiring any securities to be received
     by such Stockholder pursuant to the Exchange or Purchase, as applicable,
     with a view to any distribution thereof in a transaction that would violate
     the Securities Act or the securities laws of any State of the United States
     or any other applicable jurisdiction; and

          (vii) Such Stockholder understands that the securities to be received
     by such Stockholder pursuant to the Exchange or Purchase, as applicable,

     will be issued by the Company without registration under the Securities Act
     and without qualification and/or registration under applicable state
     securities laws ("Blue Sky Laws") pursuant to exemptions from registration
     and/or qualification contained in the Securities Act and in the Blue Sky
     Laws. Such Stockholder understands that the securities must be held
     indefinitely unless (A) subsequently registered and/or qualified under the
     Securities Act and under the Blue Sky Laws unless exemptions from the
     registration and/or qualification requirements under the Securities Act and
     under the Blue Sky Laws are available in connection with any proposed
     Transfer of the securities by such Stockholder and (B) the proposed
     Transfer is permitted under the terms of this Agreement.

     (d) Each Stockholder agrees that none of the securities of the Company to
be received by such Stockholder pursuant to the Exchange, the Purchase or the
exercise of options, as the case may be, nor any interest in any such
securities, will be resold or otherwise transferred by such Stockholder without
registration and/or qualification under the Securities Act and the Blue Sky Laws
unless such Stockholder first demonstrates to the satisfaction of the Company
that specific exemptions from such registration and/or qualification
requirements are available with respect to the proposed Transfer and, if
requested by the Company, such Stockholder provides the



                                        4


<PAGE>


Company with an opinion of counsel satisfactory to the Company that the proposed
Transfer may be made without violation of the Securities Act or the Blue Sky
Laws.

     (e) Each Exchanging Stockholder represents and warrants that the membership
interests being transferred by such Stockholder pursuant to the Exchange are
being transferred free and clear of any lien, pledge or encumbrance whatsoever.

     1.2 Bollore Restrictions. In view of the obligations of the Company under
its distribution agreements Bollore Technologies, S.A., each of the Stockholders
agrees to the following provisions:

     (a) Each of the Stockholders represents and warrants as follows:

          (i) Neither such Stockholder, nor any of such Stockholder's
     Affiliates, directly or indirectly, manufactures, sells, markets,
     distributes or otherwise promotes cigarette paper booklets in the United
     States (including the District of Columbia and its territories, possessions
     and foreign military bases), Canada, Hong Kong, Singapore, Dubai, Qatar,
     Oman or Jordan.

          (ii) Neither such Stockholder, nor any of such Stockholder's
     Affiliates, (x) directly or indirectly, owns any Equity Interest in any
     Entity that, directly or indirectly manufactures, sells, markets

     distributes or otherwise promotes cigarette paper or paper booklets in the
     United States (including the District of Columbia and its territories,
     possessions and foreign military bases), Canada, Hong Kong, Singapore,
     Dubai, Qatar, Oman or Jordan); or (y) owns, directly or indirectly, 20% or
     more of an Equity Interest in any other Entity which, directly or
     indirectly, manufactures, sells, markets, distributes or otherwise promotes
     the sale of cigarette booklets in the United States (including the District
     of Columbia and its territories, possessions and foreign military bases),
     Canada, Hong Kong, Singapore, Dubai, Qatar, Oman or Jordan; except for the
     ownership of less than 10% of any Equity Interest of a company whose
     securities are publicly traded on a national securities exchange or a
     recognized over-the-counter or similar public market and less than 10% of
     whose assets and revenues are derived from manufacturing, selling,
     distributing, marketing or otherwise promoting cigarette paper booklets in
     the United States (including the District of Columbia and its territories,
     possessions and foreign military bases), Canada, Hong Kong, Singapore,
     Dubai, Qatar, Oman or Jordan.



                                        5


<PAGE>


          (iii) Neither such Stockholder, nor any of such Stockholder's
     Affiliates has the right to appoint a majority of the members of the Board
     of Directors of any Entity that, directly or indirectly, manufactures,
     sells, markets, distributes or otherwise promotes cigarette paper or paper
     booklets in the United States (including the District of Columbia and its
     territories, possessions and foreign military bases), Canada, Hong Kong,
     Singapore, Dubai, Qatar, Oman or Jordan or the Parent of such Entity

     (b) Each Stockholder covenants that such Stockholder shall not and shall
cause such Stockholder's Affiliates not to do the following:

          (i) directly or indirectly take any actions that would make or cause
     its representations and warranties set forth in Section 1.1(c) to become
     untrue; and

          (ii) transfer any Shares or any other Equity Interest in the Company
     to any Entity which at the time of such transfer, (x) directly or
     indirectly, manufactures, sells, markets, distributes or otherwise promotes
     cigarette paper or cigarette paper booklets in the United States (including
     the District of Columbia and its territories, possessions and foreign
     military bases), Canada, Hong Kong, Singapore, Dubai, Qatar, Oman or
     Jordan, other than a transfer of such Equity Interest pursuant to the
     Securities Act of 1933, as amended, or Rule 144 promulgated thereunder
     (provided that such offering is not being effected for the purpose of
     transferring such Equity Interest to an Entity that, directly or
     indirectly, manufactures, sells, markets or otherwise promotes cigarette
     paper or paper booklets in the United States (including the District of
     Columbia and its territories, possessions and foreign military bases),

     Canada, Hong Kong, Singapore, Dubai, Qatar, Oman or Jordan); or (y) owns,
     directly or indirectly, 20% or more of an Equity Interest in any other
     Entity which, directly or indirectly, manufactures, sells, markets,
     distributes or otherwise promotes the sale of cigarette paper or cigarette
     paper booklets in the United States (including the District of Columbia and
     its territories, possessions and foreign military bases), Canada, Hong
     Kong, Singapore, Dubai, Qatar, Oman or Jordan or (z) or which serves as a
     director or officer or has the right to appoint an officer or director of
     the Board of Directors of any Entity that, directly or indirectly,
     manufactures, sells, markets distributes or otherwise promotes cigarette
     paper or cigarette paper booklets in the United States (including the
     District of Columbia and its territories, possessions and foreign


                                        6


<PAGE>


     military bases), Canada, Hong Kong, Singapore, Dubai, Qatar, Oman or Jordan
     or the Parent of such Entity.

     (c) Each Stockholder covenants that such Stockholder shall certify in
writing within five (5) days after a request from the Company, that such
Stockholder is not in breach of any of its representations and warrants set
forth in Section 1.2(a).

     (d) For Purposes of this Section 1.2, the following terms shall have the
respective meanings set forth below.

     "Affiliate" shall mean an Entity that is (i) a director, (ii) a beneficial
holder or record holder, either directly or indirectly through one or more
Subsidiaries, of at least 20% of any class of Equity Interest of the Entity or
(iii) any spouse of the foregoing. For purposes of this definition "beneficial"
holder shall have the meaning set forth in Rule 13d-3 of the Securities and
Exchange Act of 1934.

     "Entity" shall mean any person, corporation, partnership or other entity.

     "Equity Interest" shall mean the ownership of any class of equity security
of an Entity (whether common or preferred and whether voting or non-voting), any
security that is convertible into any class of equity security of an Entity
(including, but not limited to, any warrant, option, convertible note or
contract right to acquire any equity security) or any partnership or other
equity ownership interest in an Equity.

     "Parent" shall mean any Entity which owns directly or indirectly 50% or
more of the Equity Interests of any class of an Entity or of another Parent of
such Entity and/or has the ability to elect a majority of the directors of the
Entity or another Parent of such Entity.

     1.3 Indemnification. Each Stockholder hereby agrees to indemnify the
Company and its officers, directors and agents, and hold them harmless from and

against any and all damages suffered and liabilities incurred by them (including
reasonable costs of investigation, defense, and attorneys' fees) arising out of
any breach by such Stockholder of any of the covenants or agreements or any
inaccuracy in the representations or warranties made by such Stockholder in this
Agreement.




                                        7


<PAGE>


     1.4 Closing. The closing of the Exchange and Purchase contemplated by
Section 1.1 (herein referred to as the "Closing") shall take place at the
offices of Weil, Gotshal & Manges LLP, 767 Fifth Avenue, New York, New York
10153, on the date hereof.

     1.5 Proceedings. All proceedings taken and all documents executed and
delivered by the parties at the Closing shall be deemed taken and executed
simultaneously, and no proceeding shall be deemed taken nor any documents
executed or delivered until all have been taken, executed and delivered.

     1.6 Delivery of Documents. At the Closing, the Company shall deliver, or
cause to be delivered, all stock certificates representing Shares to be
delivered by the Company in order to satisfy the provisions of Section 1.1. Each
Exchanging Stockholder agrees to execute and deliver to the Company such
additional instruments of transfer to evidence the Transfer of such
Stockholder's membership interests in the LLC to the Company pursuant to Section
1.1 as the Company may reasonably request.


                                    ARTICLE 2

                                   MANAGEMENT

     2.1 Board of Directors.

     (a) Subject to the rights of holders of the Preferred Stock or as may
otherwise be agreed upon in writing by the holders of a majority of the Shares,
the Stockholders hereby agree that, at all times after the date hereof, the
Board of Directors shall consist of seven (7) directors. Promptly after the date
hereof, the Stockholders shall take all actions, as necessary, to elect, or to
cause the Board of Directors to approve and appoint, the following persons as
the members of the Board of Directors:

              Thomas F. Helms, Jr.                 Jack Africk
              David I. Brunson                     Maurice Langston
              Alan Minsterketter                   Mark F. Secrest
              Arnold Sheiffer



                                        8
<PAGE>


Thereafter, the members of the Board of Directors will be chosen in accordance
with the Company's Certificate of Incorporation and By-Laws, subject to Section
2.1(b) below in the case of Management Stockholders.

     (b) In order to ensure unity among the Management Stockholders and provide
for continuity in management of the Company, each Management Stockholder agrees
to vote all of its Shares of Voting Common Stock with respect to the election or
removal of directors in such manner as such Stockholder may from time to time be
directed in writing by Thomas F. Helms, Jr. ("Helms") and, if any Management
Stockholder fails for any reason to vote such Stockholder's Shares in accordance
with the requirements of this Section 2.1(b), then Helms shall have the right to
vote such Shares of Voting Common Stock as provided in this Section 2.1(b). Each
Management Stockholder hereby constitutes and appoints Helms with full power of
substitution, such Stockholder's true and lawful proxy and attorney-in-fact, to
vote, or to give a written consent with respect to, all of the Shares of Voting
Common Stock owned by the grantor of the proxy for the election of persons to,
or the removal of persons from, the Board of Directors. Each Management
Stockholder acknowledges that the proxy granted hereby is coupled with an
interest and is irrevocable to the full extent permitted by the General
Corporation Law of the State of Delaware. Each such proxy granted under this
Section 2.1(b) shall terminate at such time as the grantor is no longer
obligated to vote such Stockholder's Shares of Voting Common Stock in accordance
with the requirements of this Section 2.1(b) and, in all events, with respect to
any Shares of Voting Common Stock upon the sale of such Shares by such grantor
permitted hereunder pursuant to an effective Registration Statement under the
Securities Act or Rule 144 thereunder. The vote of Helms in accordance with this
Section 2.1(b) shall control in any conflict between the vote of such Shares by
Helms and a vote of such Shares by any such grantor.

     2.2 Transaction Approval. Each Stockholder hereby (a) consents to the
Exchange and Purchase and the transactions contemplated thereby and by the
Offering Memorandum, including, without limitation, (i) the change of the
Company's name to North Atlantic Trading Company, Inc., including the adoption
of an amendment to the Company's certificate of incorporation to effect the
same, (ii) the transfer of all of the assets of LLC or any of the NTC Equity
Entities to the Company and any liquidation or dissolution of LLC or any of the
NTC Equity Entities, (iii) the acquisition by NATC Operating of all of the
capital stock of NATC Holding, (v) the merger of NATC Holding into NATC
Operating, and (vi) any other transactions contemplated by the foregoing clause
(i) through (v), and (b) authorizes the taking by the Board of Directors of such
actions as may be necessary in connection with the


                                        9

<PAGE>


foregoing transactions, including, without limitation, the entering into, and
performing on behalf of the Company of all documents, instruments and agreements

relating thereto or associated therewith.

                                    ARTICLE 3

                               TRANSFERS OF SHARES

     3.1 General Restrictions.

     (a) No Stockholder may Transfer all or any part of the Shares owned by such
Stockholder, except as provided in this Agreement. Any purported Transfer or
purported purchase of any Shares or a portion thereof in violation of the terms
of this Agreement shall be null and void and of no effect. Any transferee
desiring to make a further Transfer shall become subject to all the provisions
of this Article 3 to the same extent and in the same manner as any Stockholder
desiring to make any Transfer.

     (b) In the event of any permitted Transfer, the transferee and all
subsequent permitted transferees shall be bound and obligated by, and shall be
entitled to the rights and benefits afforded to a Stockholder under the terms
and provisions of this Agreement. As a condition precedent to any permitted
Transfer by a Stockholder of Shares, each purchaser, transferee or donee (other
than a Stockholder who is already a party hereto) shall agree in writing to be
bound by all of the provisions and conditions of this Agreement and shall become
a Stockholder hereunder, and no such purchaser, transferee or donee shall be
permitted to effect any Transfer of Shares which the transferring Stockholder is
not permitted to make under this Agreement. Any purported Transfer of Shares by
a Stockholder in contravention of this Agreement shall be null and void, and the
Company agrees not to effectuate any such Transfer of Shares.

     3.2 Permitted Transfers. (a) Each Stockholder shall have the right to
Transfer all or any part of such Stockholder's Shares, if, and only if such
Transfer has been approved by a majority of the members of the Board of
Directors (excluding any member (or Affiliate thereof) whose Shares are proposed
to be Transferred);

     (b) Each Management Stockholder represents that it has caused its
shareholders, partners or members, as the case may be, to agree to certain
Transfer restrictions on such Management Stockholder's Shares and to make
certain



                                       10


<PAGE>


representations and covenants, by executing an agreement in the form of Annex 1
attached hereto.

                                    ARTICLE 4

                              REPURCHASE OF SHARES


     4.1 Death of a Principal.

     (a) In the event of the death of any Management Stockholder or a Principal
of a Management Stockholder (the "Decedent") and subject to the provisions of
Sections 4.3 and 4.5 and the Loan Documents, (i) in the event and to the extent
the Company receives life insurance proceeds as a result thereof (other than key
man insurance maintained for the benefit of lenders to the Company), the Company
shall repurchase Shares from the Decedent's respective Affiliate corporation
(or, if necessary, any Related Transferees) holding such Shares (the "Decedent
Holder"), and such Decedent Holder shall be obligated to sell Shares to the
Company, at the purchase price per Share and on the terms and conditions set
forth in Section 4.3 and (ii) in the event and to the extent that life insurance
proceeds (if any) are insufficient to fund the repurchase of all Shares held by
the Decedent Holder, subject to the existence of funds legally available
therefor, the Company shall have the right and option, but not the obligation,
to repurchase all or such portion of the remaining Shares held by the Decedent
Holder and the Decedent Holder shall be obligated to sell such Shares to the
Company, at the purchase price per Share and on the terms and conditions set
forth in Section 4.3. Such option may be exercised by the Company giving Notice
to the Decedent Holder of its election to so repurchase a Decedent Holder's
Shares. A Decedent Holder shall remain a Stockholder to the extent of any of the
remaining Shares (after the repurchase of Shares contemplated by this Section
4.1(a)) subject to the terms of this Agreement.

     (b) The Company at its option may maintain, or cause its Subsidiaries to
maintain, insurance on the life of the Principals in such amounts as the Company
deems reasonable and upon such terms and conditions as the Company, in its sole
discretion, shall deem to be appropriate and reasonable in light of the
circumstances. The Company shall be the sole beneficiary of all such policies.

     4.2 Termination, Bankruptcy or Transfer of Stockholders. Subject to the
provisions of Sections 4.3 and 4.5, in the event of (a) the termination of the
employment with the Company or the Operating Subsidiaries of a Principal of a


                                       11



<PAGE>


Management Stockholder other than by reason of his death, (b) the commencement
by or against a Stockholder or a Principal, of a proceeding under any Federal or
state law relating to bankruptcy, insolvency or debtor relief which shall remain
undismissed for ninety (90) days, or the assumption or rejection of this
Agreement or any part hereof in any such proceeding, or (c) the involuntary
transfer of a Stockholder's Shares pursuant to court order or otherwise (each
such event, a "Section 4.2 Event"), the Company may, at its option, exercisable
by delivering a Notice to the appropriate Stockholder on or before the
expiration of one hundred eighty (180) days after the occurrence such Section
4.2 Event, elect to repurchase, and upon the giving of such Notice the Company
shall be obligated to repurchase and the Stockholder shall be obligated to sell,

all the Shares owned by the Stockholder at the price and on the terms and
conditions set forth in Section 4.3.

     4.3 Repurchase Price, Closing and Terms of Payment.

     (a) The repurchase price to be paid for Shares repurchased or redeemed
pursuant to Sections 4.1 and 4.2 shall be equal to the Fair Market Value of such
Shares as of the date on which the Company exercises its rights to repurchase
such Shares, and such repurchase price shall be paid in cash.

     (b) The closing for any repurchase of Shares (or portions thereof) provided
for in this Article 4 shall be held at the principal executive offices of the
Company at 10:00 a.m. eastern time on the later of (i) the fifteenth Business
Day after the determination of the repurchase price for such Shares (or portion
thereof) to be repurchased or redeemed, or (ii) in the event of the death of a
Principal for which the Company maintains a life insurance policy pursuant to
Section 4.1(c), the second Business Day following receipt by the Company of the
insurance proceeds from such policy.

     (c) The Stockholders disposing of Shares pursuant to this Article 4 shall
cause such Shares to be delivered to the Company at the closing free and clear
of all liens, charges or encumbrances of any kind. Such Stockholders shall take
all such actions as the Company shall request to vest in the Company at such
closing good and marketable title to such Shares, free and clear of all liens,
charges and encumbrances.

     4.4 No Right of Employment. No right of employment of any Principal is
implied either by ownership of Shares or by any provision of this Agreement.


                                       12


<PAGE>


     4.5 Prohibition of Repurchase. In the event a repurchase of all or a
portion of a Stockholder's Shares pursuant to this Article 4 is prohibited or
would cause a default under the terms of this Agreement or any Loan Document or
other agreement, instrument or law to which the Company is a party or may
otherwise be bound, the obligations of the Company and the rights of
Stockholders pursuant to this Article 4 shall be suspended until such time as
such prohibition first lapses or is waived and no such default or violation
would be caused. In no event shall the Company be obligated hereunder to incur
any debt, refinance any existing debt or issue additional Shares.


                                   ARTICLE 5

               CERTAIN RIGHTS AND OBLIGATIONS TO TRANSFER SHARES

     5.1 Tag-Along Right.

     (a) In the event of a proposed Transfer by one or more Stockholders (the

"Selling Stockholders") in one transaction or a series of related transactions
of 15% or more of the outstanding shares of Common Stock to any Person or group
of Persons other than, in the case of any Stockholder, an Affiliate of such
Stockholder (the "Proposed Purchaser"), each other Stockholder shall have the
right (the "Tag-Along Right") to require the Proposed Purchaser to purchase from
such other Stockholder a number of Shares owned by such Stockholder equal to the
total number of Shares to be sold by the Selling Stockholders to the Proposed
Purchaser (collectively, the "Transfer Shares") multiplied by a fraction, the
numerator of which is the number of Shares (including the number of Shares
issuable upon the exercise of options) owned by such Stockholder, and the
denominator of which is the total number of Shares and the total number of
Shares issuable upon the exercise of options owned by all of the Selling
Stockholders. The purchase price for any Shares purchased from each Stockholder
exercising Tag-Along Rights pursuant to this Section 6.1 shall be the same
amount and form of consideration as that paid, directly or indirectly, for the
Shares being purchased from the Selling Stockholders.

     (b) The Selling Stockholders proposing the Transfer shall, as soon as
practicable prior to such proposed Transfer, but in no event less than ten days
prior to such Transfer, give Notice to each other Stockholder of such proposed
Transfer. Such notice (the "Notice of Proposed Transfer") shall set forth: (i)
the total number of Shares outstanding prior to the proposed Transfer, (ii) the
number of Shares being



                                       13


<PAGE>


so Transferred, (iii) the amount of consideration being paid for the Shares, and
(iv) the closing date, terms of payment and other terms and conditions of the
proposed Transfer.

     (c) The Tag-Along Right may be exercised by a Stockholder giving Notice to
the Selling Stockholders, stating the number of Shares that such Stockholder
proposes to include in such Transfer to the Proposed Purchaser, within five
Business Days following such Stockholder's receipt of the Notice of Proposed
Transfer. If no such Notice to participate is received from any Stockholder
during such five-day period, the Selling Stockholders shall have the right, for
a 120-day period after the expiration of such five-day period, to transfer the
Shares specified in the Notice of Proposed Transfer to the Proposed Purchaser on
the terms and conditions set forth therein.

     5.2 Take-Along Right. In the event of a proposed Transfer by one or more
Stockholders (in one transaction or a series of related transactions) to a
Person or Group of Persons other than, in the case of any Stockholder, an
Affiliate of such Stockholder, of 51% or more of the outstanding shares of
Common Stock (the "Take-Along Selling Stockholders") to an unaffiliated third
party or propose to approve a sale of the assets to, or a merger of the Company
with, an unaffiliated third party, the Take-Along Selling Stockholders shall
have the right, exercisable upon fifteen (15) days' prior Notice to the other

Stockholders to consummate such sale of such Shares and to require other
Stockholders to sell to such third party the same proportionate part of their
respective Shares as the Take-Along Selling Stockholders propose to sell of the
Shares owned by them or to require the other Stockholders to approve such sale
of assets or merger, for a price per Share (if applicable) and otherwise upon
terms no less favorable to such other Stockholders than those on which the sale
or other transaction by the Take-Along Selling Stockholders is proposed to be
made.

     5.3 Registration Rights. The Company hereby agrees that the Stockholders
shall have the right to include their Shares (including Shares issuable upon the
exercise of options) in any registration statement under the Securities Act
filed by the Company for the account of any of its holders of Common Stock
(other than a registration statement on Form S-8) (a "Piggy-Back Registration")
upon terms and conditions no less favorable to such Stockholders than those
provided to the holders of warrants to purchase shares of common stock pursuant
to the Registration Rights and Stockholders' Agreement between the Company and
NatWest Capital Markets Limited being entered into by the Company on the date
hereof.


                                       14


<PAGE>


                                    ARTICLE 6

                            RESTRICTIVE ENDORSEMENTS

     6.1 Restrictive Endorsements.

     (a) (i) Each certificate representing the Shares now or hereafter held by a
Stockholder shall bear a legend in substantially the following form:

     "The Shares represented by this Certificate are subject to an Exchange and
Stockholders' Agreement (the "Stockholders' Agreement") dated as of June 25,
1997, a copy of which is on file at the offices of the Company and will be
furnished to any prospective purchasers on request. Such Stockholders' Agreement
provides, among other things, for certain restrictions on the sale, transfer,
pledge, hypothecation or other disposition of the Shares represented by this
Certificate, and that under certain circumstances the holder hereof may be
required to sell the Shares represented by this Certificate. By acceptance of
this Certificate, each holder hereof agrees to be bound by the provisions of
such Stockholders' Agreement. The Shares represented by this Certificate have
not been registered under the Securities Act of 1933, as amended, or any state
securities law and may not be transferred, sold or otherwise disposed of in the
absence of such registration or an exemption therefrom under such Act.

          (ii) Each Stockholder agrees that it will deliver, as necessary, all
     Certificates representing Shares owned by it to the Company for the purpose
     of affixing thereto the legend specified in this Section 6.1(a).


     (b) Removal of Certain Restrictive Legends. Anything herein to the contrary
notwithstanding, Certificates representing Shares sold pursuant to a public
offering permitted hereunder shall not contain the legend set forth in the last
sentence of Section 6.1(a)(i) above.


                                       15

<PAGE>


                                    ARTICLE 7

                                   DEFINITIONS

     In addition to terms defined elsewhere herein, as used herein, the
following terms shall have the following meanings, unless the context otherwise
requires:

     "Affiliate" of a specified Person means any Person who directly or
indirectly controls, is controlled by, or is under common control with, such
Person.

     "Agreement" means this Exchange and Stockholders' Agreement, as amended,
supplemented or otherwise modified from time to time.

     "Blue Sky Laws" shall have the meaning set forth in Section 1.1(b)(vii).

     "Board of Directors" shall mean the Board of Directors of the Company.

     "Business Day" means any day (other than a day which is a Saturday, Sunday
or legal holiday in the state of New York) on which banks are open for business
in New York City.

     "Closing" shall have the meaning set forth in Section 1.2.

     "Common Stock" shall have the meaning set forth in the premises hereof.

     "Company" means North Atlantic Trading Company, Inc., a Delaware
corporation formerly named North Atlantic Trading Acquisition Company, Inc.

     "Credit Agreement" means the Credit Agreement dated as of June 25, 1997
among the Company, various lending institutions, Gleacher NatWest, as arranging
agent, and National Westminster Bank plc, as administrative agent, as the same
may be amended, supplemented or otherwise modified from time to time.

     "Decedent" shall have the meaning set forth in Section 3.1(a).

     "Decedent Holder" shall have the meaning set forth in Section 3.1(a)

     "Exchange" shall have the meaning set forth in the preamble.


                                       16


<PAGE>


     "Exchange Act" shall mean the Securities Exchange Act of 1934, as amended.

     "Fair Market Value" shall mean, as of any date of determination with
respect to any Shares, the fair market value of such Shares as agreed to by the
Company and the applicable Stockholder or Stockholders obligated to sell Shares
pursuant to Article 4 hereof in any particular transaction. In the event the
Company and such Stockholders are unable to agree upon the Fair Market Value
within thirty (30) days following the event requiring a determination of Fair
Market Value, the Company and the holders of a Majority of the Shares held by
such Stockholders (the Majority Holders") shall select an independent investment
banking firm to determine Fair Market Value. In the event the Company and such
Majority Holders cannot agree on an investment banking firm to perform the
determination of Fair Market Value within ten (10) Business Days following the
expiration of the 30-day period described above, the Company and such Majority
Holders each shall select an independent investment banking firm and the two so
selected shall select a third independent investment banking firm which shall
determine Fair Market Value. The investment banking firm selected shall not have
a direct or indirect interest in the Company, any Stockholder or any Affiliate
thereof and may not otherwise be affiliated with, or have provided services
within the preceding two years to, any such Person; provided, however, an
investment banking firm shall not be deemed to have a direct or indirect
interest in any Stockholder solely because such firm owns less than three
percent (3%) of a fund or trust that does not hold any Shares directly or
indirectly but which is an Affiliate of a fund or trust that does own Shares
directly or indirectly. For purposes of this Agreement, Fair Market Value shall
mean the value that would be obtained for such Shares in the event all
outstanding shares of Common Stock were sold in their entirety on that date to
an unaffiliated third party with neither the buyer or seller under any
compulsion to act, based on financial information of the Company and its
Subsidiaries as of the date of determination, but taking into account all
relevant factors relating to the Company and its Subsidiaries (including, if
any, business developments since such date and all obligations and liabilities
(including all joint and several obligations and liabilities) of the Company and
its Subsidiaries), and without giving effect (a) to any discount for the lack of
(i) liquidity, (ii) public trading market for the Shares, or (ii) any voting
rights or lack thereof with respect to the Shares, (b) to the fact that the
Company and its Subsidiaries may have no equity securities registered under the
Exchange Act, or that the Stockholder has a minority interest in the Company,
(c) to any contract limitation in respect of the Shares, including their
transfer, voting and other rights, and (d) to the taxable nature of such sale
and the status of a Stockholder as a holder of a "minority interest" in the
Shares being valued. The fees and expenses incurred in connection with the
determination of Fair Market


                                       17

<PAGE>



Value shall be shared equally by the Company, on the one hand, and the affected
Stockholders, on the other hand.

     "Helms" means Thomas F. Helms, Jr.

     "Indenture" means the Indenture dated as of June 25, 1997 among the
Company, as issuer, the Guarantors named therein, and U.S. Trust Company of New
York, as trustee, as the same may be amended, supplemented or otherwise modified
from time to time.

     "Loan Documents" shall mean (a) the Credit Agreement, (b) the Indenture,
and (c) all agreements and instruments entered into or issued pursuant to the
agreements described in clauses (a) and (b) above, and (c) any agreement
relating to the renewal, extension, refunding, restructuring, replacement, or
refinancing of any of the foregoing.

     "LLC" shall have the meaning set forth in the premises hereof.

     "Majority" means, with respect to any Shares and except is otherwise
expressly provided herein, the affirmative vote or written consent, as the case
may be, of Stockholders holding more than sixty-five percent (65%) of the total
number of Shares held by all Stockholders.

     "Management Stockholders" shall mean the Stockholders listed on Schedule 2
hereto that are designated thereon as Management Stockholders.

     "NATC Operating" means North Atlantic Operating Company, Inc., a Delaware
corporation and, on the date hereof, the direct, wholly-owned Subsidiary of the
Company.

     "NATC Holding" means NATC Holding USA, Inc., a Delaware corporation to be
merged with and into NATC Operating on or about the date hereof.

     "Non-Voting Common Stock" shall have the meaning set forth in the premises
hereof.

     "Notice" means a writing, containing the information required by this
Agreement to be communicated to a party, and shall be deemed to have been
received (a) when personally delivered or sent by telecopy, (b) one day
following delivery by


                                      18

<PAGE>


overnight delivery courier, with all delivery charges pre-paid, or (c) on the
third Business Day following the date on which it was sent by United States
mail, postage prepaid, to such party at the address or fax number, as the case
may be, of such Person as shown on the records of the Company.

     "NTC" means National Tobacco Company, L.P., a Delaware limited partnership.


     "NTC Equity Entities" means any or both of NTC Equity I, Inc., a Delaware
corporation, and NTC Equity II, Inc., a Delaware corporation, each on date
hereof the direct, wholly-owned Subsidiary of the Company.

     "Operating Subsidiaries" means NTC and NATC Operating, collectively.

     "Person" means any natural person, corporation, partnership, limited
liability company, firm association, trust, governmental agency or other entity,
whether acting in an individual, fiduciary or other capacity.

     "Preferred Stock" shall have the meaning set forth in the premises hereof.

     "Principal" means the individual, if any, listed below a Management
Stockholder's name on Part A. of Schedule 2 hereto.

     "Related Transferees" means, with respect to any Stockholder, the Principal
of such Stockholder, his spouse, his children, trusts solely for the benefit of
such Principal, spouse or children and, in the event of his death, his personal
representatives (in their capacities as such), estate and named beneficiaries.

     "Section 4.2 Event" shall have the meaning set forth in Section 4.2.

     "Securities Act" shall mean the Securities Act of 1933, as amended.

     "Shares" shall have the meaning set forth in the preamble.

     "Stockholder" or "Stockholders" shall have the respective meanings set
forth in the preamble hereof.

     "Subsidiary" means, with respect to any Person, (i) any corporation of
which more than 50% of the outstanding capital stock having ordinary voting
power to elect


                                       19

<PAGE>

a majority of the board of directors of such corporation (irrespective of
whether at the time, capital stock of any other class or classes of such
corporation shall or might have voting power upon the occurrence of any
contingency) is at the time directly or indirectly owned by such Person, by such
Person and one or more other Subsidiaries of such Person, or by one or more
other Subsidiaries of such Person and (ii) any partnership, limited liability
company, association, joint venture or other entity of which such Person,
together with its other Subsidiaries, has more than a 50% equity interest.

     "Transfer" or "Transferred" means (a) when used as a verb, to give, sell
exchange, assign, transfer, pledge, hypothecate, bequeath, devise or otherwise
dispose of or encumber, and (b) when used as a noun, the nouns corresponding to
such verbs in either case voluntarily or involuntarily, by operation of law or
otherwise. When referring to Shares, "Transfer" shall mean the Transfer of such
whether of record, beneficially, or otherwise. For purposes of this Agreement, a
Transfer shall not include the initial issuance of Shares to a Stockholder

pursuant to Section 1.1 hereof.

     "Voting Common Stock" shall have the meaning set forth in the premises
hereof.


                                    ARTICLE 8

                                  MISCELLANEOUS

     8.1 Waiver of Default. No consent or waiver, express or implied, by the
Company or a Stockholder with respect to any breach or default by the Company or
a Stockholder hereunder shall be deemed or construed to be a consent or waiver
with respect to any other breach or default by any party of the same provision
or any other provision of this Agreement. Failure on the part of the Company or
a Stockholder to complain of any act or failure to act of the Company or a
Stockholder or to declare such party in default shall not be deemed or
constitute a waiver by the Company or the Stockholder of any rights hereunder.


                                       20

<PAGE>


     8.2 Amendment.

     (a) Except as otherwise expressly provided elsewhere in this Agreement,
this Agreement shall not be altered, modified or changed except by an amendment
approved by Stockholders holding a Majority of Shares.

     (b) In addition to any amendments otherwise authorized herein, the Company
may make any amendments to any of the Schedules to this Agreement from time to
time to reflect transfers of Shares and issuances of additional Shares. Copies
of such amendments shall be delivered to each of the Stockholders promptly upon
execution thereof.

     (c) Any modification or amendment to this Agreement made in accordance with
this Section 8.2 shall be binding on all Stockholders and the Company.

     8.3 No Third Party Rights. None of the provisions contained in this
Agreement shall be for the benefit of or enforceable by any third parties,
including creditors of the Company. The parties to this Agreement expressly
retain any and all rights to amend this Agreement as herein provided,
notwithstanding any interest in this Agreement or in any party to this Agreement
held by any other Person.

     8.4 Severability. In the event any provision of this Agreement is held to
be illegal, invalid or unenforceable to any extent, the legality, validity and
enforceability of the remainder of this Agreement shall not be affected thereby
and shall remain in full force and effect and shall be enforced to the greatest
extent permitted by law.

     8.5 Binding Agreement. Subject to the restrictions on Transfers of Shares

herein contained, the provisions of this Agreement shall be binding upon, and
inure to the benefit of, the parties hereto and their respective heirs, personal
representatives, successors and permitted assigns.

     8.6 Headings. The headings of sections of this Agreement are for
convenience only and shall not be considered in construing or interpreting any
of the terms or provisions hereof

     8.7 Word Meanings. The words such as "herein", "hereinafter", "hereof", and
"hereunder" refer to this Agreement as a whole and not merely to a subdivision


                                       21


<PAGE>


in which such words appear unless the context otherwise requires. The singular
shall include the plural, and vice versa, unless the context otherwise requires.

     8.8 Counterparts. This Agreement may be executed in several counterparts,
all of which together shall constitute one agreement binding on all parties
hereto, notwithstanding that all the parties have not signed the same
counterpart.

     8.9 Entire Agreement. This Agreement, as effective on the date hereof,
contain the entire agreement between the parties hereto with respect to the
subject matter hereof and supersedes all prior writings or agreements with
respect to such subject matter.

     8.10 Arbitration. Except as otherwise provided herein, any dispute arising
out of or relating to this Agreement between or among the Company and one or
more Stockholders or between or among the Stockholders which cannot be resolved
informally within sixty (60) days after referral of such dispute to the
appropriate management level of such Stockholders shall be subject to
arbitration in New York City in accordance with the rules and procedures of the
American Arbitration Association in the State of New York. A Stockholder seeking
to take a matter to arbitration shall provide the other Stockholders and the
Company with written Notice of such intent. Within thirty (30) days following
the issuance of such Notice, each Stockholder (or, if more than two Stockholders
are involved, holders of a Majority of Shares held by the participating
Stockholders) involved in the dispute shall appoint an arbitrator and within
fifteen (15) days thereafter the arbitrators so chosen shall select a third
arbitrator. Each of the three arbitrators chosen shall have no current or prior
affiliation with any of the Stockholders to the arbitration. The three
arbitrators shall promptly hold hearings in accordance with the rules and
guidelines of the American Arbitration Association. The arbitrators shall render
a decision, in writing, as quickly as practicable, but in no event after the
90th day following the initial Notice hereunder. The costs of the arbitration,
including reasonable attorneys' fees and expenses, shall be borne in accordance
with the decision of the arbitrators. The majority decision of the arbitrators
shall be final and binding on the parties and a judgment may be entered upon
such decision in all appropriate jurisdictions. Except as otherwise provided

herein, arbitration as provided in this Section 7.10 shall be a condition
precedent to the filing or institution of any proceeding relating to or arising
out of this Agreement in any court or administrative body. The parties shall be
obligated to continue performance under this Agreement during the pendency of
any dispute arising under this Agreement and any resulting arbitration
proceeding.



                                       22

<PAGE>


     8.11 Governing Law; Consent to Jurisdiction and Venue. This Agreement shall
be construed according to and governed by the laws of the State of Delaware
without regard to principles of conflict of laws. The parties hereby submit to
the exclusive jurisdiction and venue of the state courts of New York County, New
York and the United States District Court for the Southern District of New York,
and agree that the Company or the Stockholders may, at their option, enforce
their rights hereunder in such courts.



                                       23

<PAGE>

     IN WITNESS WHEREOF, the parties have caused this Agreement to be duly
executed as of the date first written above.

             THIS AGREEMENT CONTAINS A BINDING ARBITRATION PROVISION
                      WHICH MAY BE ENFORCED BY THE PARTIES.


                                        COMPANY:

                                        NORTH ATLANTIC TRADING COMPANY, INC.

                                        By:
                                            --------------------------------
                                            Name:  Thomas F. Helms, Jr.
                                            Title: President



                                            STOCKHOLDERS:


                                            HELMS MANAGEMENT CORP.

                                            By:
                                                -------------------------------
                                                Name:  Thomas F. Helms, Jr.
                                                Title: President


                                            FLOWING VELVET PRODUCTS, INC.

                                            By:
                                                -------------------------------
                                                Name:  Herbert Morris
                                                Title: President

<PAGE>
                                            LANGSTON ENTERPRISES, INC.

                                            By:
                                                -------------------------------
                                                Name:  Maurice R. Langston
                                                Title: President


                                            ALAN M, INC.

                                            By:
                                                -------------------------------
                                                Name:  Alan R. Minsterketter
                                                Title: President


                                            C.D. RAY, INC.

                                            By:
                                                -------------------------------
                                                Name:  Clifford D. Ray
                                                Title: President


                                            RBO INC.

                                            By:
                                                -------------------------------
                                                Name:  Raymond B. Orlandi
                                                Title: President

<PAGE>
                                            J. MARTIN ASSOCIATES, INC.

                                            By:
                                                -------------------------------
                                                Name:  Jay Martin
                                                Title: President


                                            PINNACLE INVESTORS, INC.

                                            By:
                                                -------------------------------
                                                Name:  Daniel I. Siegel
                                                Title: President


                                            S.L. DICKMAN, INC.

                                            By:
                                                -------------------------------
                                                Name:  Stephen L. Dickman
                                                Title: President


                                            ALVIN F. FEIGE, JR., INC.

                                            By:
                                                -------------------------------
                                                Name:  Alvin F. Feige, Jr.
                                                Title: President

<PAGE>
                                            JAMES H. HINELY, III, INC.

                                            By:
                                               -------------------------------
                                               Name:  James H. Hinely, III
                                               Title: President


                                            CNK ENTERPRISES, INC.

                                            By:
                                               -------------------------------
                                               Name:  Christopher N. Kounnas
                                               Title: President


                                            D. LEE GOODIN, INC.

                                            By:
                                               -------------------------------
                                               Name:  David L. Goodin
                                               Title: President


                                            SHERMAN V. ABLE, JR., INC.

                                            By:
                                               -------------------------------
                                               Name:  Sherman V. Able, Jr.
                                               Title: President

<PAGE>
                                            GARY L. MCGAUGHEY, INC.

                                            By:
                                               -------------------------------
                                               Name:  Gary L. McGaughey
                                               Title: President


                                            M. LEE MAYVILLE, INC.

                                            By:
                                               -------------------------------
                                               Name:  M. Lee Mayville
                                               Title: President


                                            JOHN W. TODD, INC.

                                            By:
                                               -------------------------------
                                               Name:  John W. Todd
                                               Title: President


                                            FISH GROUP, LLC

                                            By:
                                               -------------------------------
                                               Name:  Jeffrey S. Hay
                                               Title: Member

<PAGE>
                                            RICHARD M., INC.

                                            By:
                                               -------------------------------
                                               Name:  Richard A. Mudd
                                               Title: President


                                            LOWELL, INC.

                                            By:
                                               -------------------------------
                                               Name:  Norman L. Jenkins
                                               Title: President


                                               -------------------------------
                                                  Lynn Swann


                                               -------------------------------
                                                  Arnold Sheiffer


                                               -------------------------------
                                                  Jack Africk


                                               -------------------------------
                                                  David Brunson

<PAGE>
                                               -------------------------------
                                                  Ronald B. Beasley


                                               -------------------------------
                                                  John Czerewko


                                               -------------------------------
                                                  Eugene Hayes


                                               -------------------------------
                                                  Douglas Walcoff


                                               -------------------------------
                                                 Paul D. Wilhour


                                               -------------------------------
                                                 Duane A. Wright


                                               -------------------------------
                                                 E. Rabon Carlin

<PAGE>
                                            SECREST HOLDINGS

                                            By:
                                               -------------------------------
                                               Name:  Mark Secrest
                                               Title: General Partner


                                            IVORY CAPITAL

                                            By:
                                               -------------------------------
                                               Name:  Kim Fennebresque
                                               Title: General Parnter



<PAGE>

- --------------------------------------------------------------------------------
                         NATIONAL TOBACCO COMPANY, L.P.,
                         a Delaware limited partnership


                                       and


              LANCASTER LEAF TOBACCO COMPANY OF PENNSYLVANIA, INC.

- --------------------------------------------------------------------------------

                           THIRD AMENDED AND RESTATED
                       PURCHASING AND PROCESSING AGREEMENT

- --------------------------------------------------------------------------------




                            Dated as of June 25, 1997


<PAGE>



                                TABLE OF CONTENTS

                                                                            Page
                                                                            ----

STATEMENT OF BACKGROUND ...................................................    1

ARTICLE I - DEFINITIONS ...................................................    2
         1.01. Certain Definitions ........................................    2

ARTICLE II - TOBACCO PURCHASE AND STORAGE .................................    5
         2.01. Tobacco Purchases ..........................................    5
               (a) Right and Obligation to Purchase .......................    5
               (b) Condition to Purchase Obligation and Right .............    5
               (c) Tobacco for Company Affiliates .........................    6
               (d) Waivers Are Limited ....................................    6
         2.02. Tobacco Storage ............................................    6
         2.03. Company's Commitment for Lancaster's Purchases .............    7
         2.04. Price and Payment Terms ....................................    7
         2.05. Obligation to Insure .......................................    7
         2.06. Disclaimer of Warranties ...................................    8
         2.07. Ownership of Tobacco .......................................    8

ARTICLE III - PROCESSING ..................................................    8
         3.01. Processing Commitment and Agreement ........................    8
               (a) Exclusive Processing Right and Obligation ..............    8
               (b) Early Termination ......................................    9
               (c) Renewal and Termination ................................   11
               (d) Exceptions to Exclusive Processing For Company
                   Affiliates .............................................   12
               (e) Processing on Termination of Agreement .................   12
         3.02. Inspection; Control ........................................   13
         3.03. Delivery of Processed Tobacco ..............................   13
         3.04. Processing Rates ...........................................   14
               (a) Rates ..................................................   14
               (b) Modification of Rates ..................................   14
         3.05. Carrying Charges ...........................................   14
               (a) Billing ................................................   14
               (b) Payment Required as a Condition of Delivery ............   14
         3.06. Finance Charges ............................................   14
         3.07. Payment for Processed Tobacco ..............................   15
         3.08. Release of Security Agreements .............................   15


ARTICLE IV - CERTAIN CONDITIONS ...........................................   16
         4.01. Deliveries at Closing ......................................   16
         4.02. Additional Conditions Precedent to Lancaster
               Obligations ................................................   16
         4.03. Conditions Precedent to Company Obligations ................   17



                                       (i)

<PAGE>



ARTICLE V - REPRESENTATIONS AND WARRANTIES OF LANCASTER ...................   17
         5.01. Organization and Good Standing .............................   17
         5.02. Authority ..................................................   18
         5.03. Validity of Documents ......................................   18
         5.04. Litigation .................................................   18
         5.05. Financial Condition ........................................   18

ARTICLE VI - REPRESENTATIONS AND WARRANTIES BY COMPANY ....................   19
         6.01. Organization and Good Standing .............................   19
         6.02. Authority ..................................................   19
         6.03. No Violations ..............................................   19
         6.04. Validity of Documents ......................................   20
         6.05. Litigation .................................................   20
         6.06. Solvency ...................................................   20
         6.07. Disclosure .................................................   20
         6.08. No Default .................................................   20

ARTICLE VII - COVENANTS OF LANCASTER ......................................   21
         7.01. Confidentiality ............................................   21
         7.02. Lancaster's Employees ......................................   21
         7.03. Access to Premises .........................................   21
         7.04. Insurance ..................................................   21
         7.05. Tobacco Storage ............................................   22
         7.06. Tobacco Purchasing and Processing ..........................   22

ARTICLE VIII - COVENANTS OF COMPANY .......................................   22
         8.01. Financial Information ......................................   22
         8.02. Existence ..................................................   23
         8.03. Insurance ..................................................   23
         8.04. Notice of Default or Change of Condition ...................   23
         8.05. Additional Documents .......................................   23

ARTICLE IX - DEFAULT ......................................................   23
         9.01. Events of Default ..........................................   23
         9.02. Waivers ....................................................   25


ARTICLE X - MISCELLANEOUS .................................................   25
         10.01. Force Majeure .............................................   25
         10.02. Entire Agreement ..........................................   26
         10.03. Notices, Etc ..............................................   26
         10.04. Applicable Law ............................................   28
         10.05. Consent to Jurisdiction and Waiver of Service .............   28
         10.06. Product Liability and Indemnity ...........................   28
         10.07. Execution in Counterparts .................................   29
         10.08. Binding Effect; Assignment ................................   30
         10.09. Severability of Provisions, Etc ...........................   30

         10.10. Captions ..................................................   30
         10.11. Recovery of Expenses After Default ........................   30

                                      (ii)

<PAGE>



         10.12. Lancaster Expenses ........................................   31
         10.13. Rules of Construction .....................................   31


                                      (iii)

<PAGE>



                           THIRD AMENDED AND RESTATED
                       PURCHASING AND PROCESSING AGREEMENT


     THIS THIRD AMENDED AND RESTATED PURCHASING AND PROCESSING AGREEMENT is made
by and between NATIONAL TOBACCO COMPANY, L.P., a Delaware limited partnership
(the "Company"), and LANCASTER LEAF TOBACCO COMPANY OF PENNSYLVANIA, INC., a
Virginia corporation qualified to do business in Pennsylvania ("Lancaster").

                             STATEMENT OF BACKGROUND

     In January, 1988, the Company was formed by its management team and
Shearson Lehman Brothers, Inc. ("Shearson") to acquire the smokeless tobacco
division of Lorillard, Inc. ("Lorillard"), which was accomplished in April,
1988. As part of that transaction Lancaster financed on behalf of the Company
the acquisition of Lorillard's inventory, and as part of that transaction
entered into an Agreement for (i) Financing Purchase of Tobacco Inventory, (ii)
storage of Tobacco, (iii) Purchase of Tobacco to meet Processing Requirements,
and (iv) Processing Tobacco dated April 26, 1988 (the "Original Lancaster
Agreement").

     As part of recapitalizations and refinancings in 1992 and 1996, the Company
and Lancaster restated and amended in its entirety the Original Lancaster
Agreement in accordance with amended and restated agreements dated as of April
14, 1992 (the "Amended Lancaster Agreement") and May 17, 1996 (the "Second
Amended Lancaster Agreement"), respectively. The Company is again recapitalizing
and refinancing (the "1997 Recapitaliza tion") as part of its acquisition of the
stock of NATC Holding USA, Inc., a Delaware corporation (the "Zig Zag(R)
Acquisition"). Part of the Company's 1997 Recapitalization involves the Company
purchasing from Lancaster the Tobacco owned and financed by Lancaster for the
Company's use, and Lancaster releasing the security interests previously granted
to Lancaster by the Company to secure the financing by Lancaster of its Tobacco
purchases. In connection therewith, the Company and Lancaster have agreed to
amend and restate in its entirety the Second Amended Lancaster Agreement.

     THEREFORE, with the foregoing Statement of Background being incorporated
into this Agreement by reference, it is agreed as follows:


 
<PAGE>



                                    ARTICLE I

                                   DEFINITIONS

     1.01. Certain Definitions. In addition to the words and terms defined
elsewhere in this Agreement, the words and terms defined in this Section 1.01,

whenever used and whether or not beginning with initial capital letters in this
Agreement, shall, unless the context requires otherwise, have the respective
meanings specified in this Section 1.01.

     "Accumulated carrying charges", with reference to Tobacco, means the cost
charged by Lancaster associated with or for purchasing, financing, storing,
transporting, insuring, and otherwise dealing with or handling Tobacco.

     "Affiliate" means any Person that directly or indirectly controls, is
controlled by, or is under common control with the Person in question. As used
in this definition of "Affiliate", the term "control" means the possession,
directly or indirectly, of the power to direct or cause the direction of the
management and policies of a Person, whether through ownership of voting
securities, ownership of partnership equity, by contract or otherwise.

     "Agreement" means this Third Amended and Restated Purchasing and Processing
Agreement and the Exhibits and Schedules attached to and made a part of this
Agreement, if any, as modified and supplemented and in effect from time to time.

     "Business Day" means Monday through Friday of each week, except that a
legal holiday recognized as such by the government of the United States or the
states of Pennsylvania, New York or Kentucky shall not be regarded as a Business
Day.

     "By-products" means stems, veins and siftings that are removed from the
tobacco leaf and/or foreign tobacco strips while the tobacco is being processed
into a final strip form prior to manufacture into a consumer product.

     "Closing" means June 25, 1997, the date of execution and delivery of this
Agreement and of the documents and instruments delivered in connection with the
1997 Recapitalization and the closing of the Zig Zag(R) Acquisition.

     "Company" means National Tobacco Company, L.P., a Delaware limited
partnership, and its successors.


                                       -2-

<PAGE>


     "Crop Year" means the approximately annual period, generally from December
1 through November 30, in which Lancaster purchases (i) domestic tobacco and
(ii) foreign tobacco, and is generally designated by Lancaster with reference to
the year in which the first purchases of newly harvested domestic tobacco are
made. For example, the 1995 Crop Year includes the domestic tobacco purchased in
December, 1995, and January-March, 1996, as well as any other domestic or
foreign tobacco purchased prior to Lancaster purchasing the domestic tobacco
grown in the summer of 1996 and harvested in the fall of 1996.

     "Default" means an Event of Default or an event which with notice or lapse
of time or both would, unless cured or waived, become an Event of Default.

     "Dollars" and the symbol "$" means lawful money of the United States of

America.

     "Event of Default" or "Events of Default" shall have the meaning set forth
in Section 9.01.

     "Governing Documents" means for the purposes of Article VI, in the case of
(a) a partnership, its partnership agreement, as amended to date, and (b) a
corporation, its certificate or articles of incorporation and bylaws, as amended
to date.

     "Index" means the Consumer Price Index (1982 - 84 = 100) as published by
the United States Bureau of Labor Statistics for Philadelphia, Pennsylvania, in
the category "All Items" (or similar successor index).

     "Industry" means the loose leaf tobacco industry.

     "Lancaster" means Lancaster Leaf Tobacco Company of Pennsylvania, Inc., a
Virginia corporation, and its successors.

     "Lien" means any security interest, mortgage, pledge, hypothecation,
assignment, deposit arrangement, encumbrance, lien (statutory or otherwise),
charge against or interest in property to secure payment of a debt or
performance of an obligation or other priority or preferential arrangement of
any kind or nature whatsoever.

     "North Atlantic Trading" means North Atlantic Trading Acquisition Company,
Inc., a Delaware corporation. North Atlantic Trading will change its name
following the Zig-Zag(R) Acquisition to North Atlantic Trading Company, Inc.
North Atlantic Trading is the sole limited partner of the Company.


                                       -3-

<PAGE>


     "NTFC" means National Tobacco Finance Corporation, a Delaware corporation,
which, contemporaneously with the Zig-Zag(R) Acquisition will be a wholly-owned
subsidiary of North Atlantic Trading. NTFC is the sole general partner of the
Company.

     "Person" means any individual, corporation, partnership, limited liability
company, association, joint-stock company, trust, unincorporated organization,
joint venture, court or government or political subdivision or agency thereof.

     "Prime Rate" means the rate of interest periodically defined and
established by Crestar Bank, Richmond, Virginia, or such other bank or other
entity which is a principal provider of financing to Lancaster, as its "prime
rate", as designated by Lancaster. A determination by Lancaster from time to
time of the Prime Rate shall be conclusive absent manifest error.

     "Processed Tobacco" means leaf tobacco and unprocessed foreign strips from
which the middle stem and other associated material is removed from the lamina
to form a strip ready for the final stages of manufacturing into a consumer

product.

     "Purchase Price", with reference to Tobacco, shall have the meaning set
forth in Section 2.04.

     "Termination Fee" has the meaning set forth in Section 3.01(b)(3) of this
Agreement.

     "Tobacco" means domestic and foreign leaf tobacco, unprocessed and
processed strips (including Processed Tobacco), and By-products.

                                   ARTICLE II

                          TOBACCO PURCHASE AND STORAGE

     2.01. Tobacco Purchases.

     (a) Right and Obligation to Purchase. Subject to the provisions of this
Agreement, the Company agrees that for the term ending November 30, 2006, or
such longer term as provided for herein with respect to renewal or as otherwise
mutually agreed from time to time, Lancaster will, at the Company's request,
have the right and, to the extent provided below, the obligation, to purchase
all of the Tobacco required by the Company and its Affiliates, subject as to any
Affiliate of the Company, only, the requirement that Lancaster (directly or
through Affiliates of Lancaster) is in the business of processing Tobacco of the
type required by such Company Affiliate.

                                      -4-

<PAGE>


     (b) Condition to Purchase Obligation and Right. Lancaster's obligations to
purchase Tobacco are conditioned upon the general availability in the
marketplace of Tobacco of the types and quantities which the Company has
requested Lancaster to purchase in quantities sufficient to meet the needs of
the Company and Lancaster's other customers. In the event Lancaster is unable to
purchase sufficient quantities of domestic or foreign tobacco to meet the needs
of the Company and Lancaster's other customers, the Company agrees and
acknowledges that Lancaster will provide for the Company an appropriate
proportionate amount (as determined by Lancaster after discussion with the
Company) of the Tobacco which the Company has requested and which Lancaster is
able to buy. In any Crop Year during the term of this Agreement, if Lancaster is
unable to purchase sufficient quantities of a particular type of Tobacco
requested by the Company, and Lancaster is unable to obtain a sufficient
quantity of alternative Tobacco which satisfies the needs of the Company in the
reasonable exercise of the judgment of the Company which is of comparable type
to the Tobacco requested by the Company for such Crop Year, then, to the extent
of the deficit of the requested Tobacco for such Crop Year, the Company may
purchase from other sources for processing by Lancaster the amount of the
requested Tobacco that Lancaster was unable to supply in that Crop Year.

     (c) Tobacco for Company Affiliates. The Company and North Atlantic Trading
hereby guaranty the obligations of each Company Affiliate to pay for Tobacco in

accordance with the terms of this Agreement. If and to the extent that any
Affiliate of the Company acquired in the future is bound by contractual
obligations existing at the time such entity becomes an Affiliate of the Company
that cannot be terminated with the reasonable best efforts (not requiring the
payment of any material premiums or material penalties) of the Company or the
Affiliate which require that such Affiliate purchase its Tobacco requirements
elsewhere, such contractual requirements may be honored, but shall not be
extended or renewed. Further, if the newly acquired Affiliate of the Company has
at the time of acquisition an internal purchasing organization in place, the
Affiliate may continue to purchase such Affiliate's Tobacco needs through its
own internal organization, so long as such purchases are consistent with prior
practices, and so long as any Tobacco purchases are only for the Affiliate's
requirements and products, and not the Company's or any other Company
Affiliate's requirements or products.

     (d) Waivers Are Limited. Any waiver of any of the requirements of this
Section 2.01 by Lancaster or the Company shall be for the specific event or for
the specific time in question only, and such waiver or refusal in any case shall
not

                                       -5-

<PAGE>



constitute a waiver of the provisions and requirements of this Section 2.01 for
any subsequent event or year, unless otherwise specifically stated in such
waiver.

     2.02. Tobacco Storage. The Company agrees that all Tobacco now or hereafter
owned by or for the benefit of the Company and its Affiliates (subject to the
exceptions as to any Company Affiliate's Tobacco set forth in Section 2.01(c)),
or, to the extent permitted by this Agreement, purchased for the Company's or
any Company Affiliate's benefit by any other Person, shall be stored in
facilities under Lancaster's control, unless specifically agreed to the contrary
by Lancaster. Lancaster will, in accordance with Lancaster's standard business
practices, (i) keep the Company's Tobacco segregated from any Tobacco or Tobacco
products owned by Lancaster or any other Person, (ii) clearly mark and identify
the Tobacco owned by the Company as the Company's property, and (iii) take such
steps as reasonably requested by the Company to perfect a security interest in
the Company's Tobacco in favor of the Company's secured note holders and lenders
as is consistent with Industry standards. Lancaster shall handle the Company's
Tobacco in Lancaster's storages, subject to the Company's right of inspection
during normal business hours, in a manner consistent with Lancaster's practices
for handling its customers' Tobacco in general.

     2.03. Company's Commitment for Lancaster's Purchases. Lancaster will
confirm in writing the Company's or the Company's Affiliate's request for
Tobacco purchases with respect to type and amount of Tobacco. Lancaster's
confirmation will constitute the Company's (or its Affiliate's) binding
commitment to pay Lancaster for the purchased Tobacco, when invoiced, which will
be, in general, following receipt by Lancaster of the purchased Tobacco in
Lancaster, Pennsylvania. Lancaster will invoice the Company or its Affiliate for

purchased Tobacco based on the provisions set forth in Section 2.04 and, to the
extent applicable, Section 3.01(b). The Company agrees that until Lancaster
receives written notice to the contrary, it may rely on any order or
confirmation for Tobacco purchases from any one of Thomas F. Helms, Jr., David
I. Brunson, Alan Minsterketter, or Raymond B. Orlandi as the binding commitment
of the Company.

     2.04. Price and Payment Terms. The Company will pay to Lancaster, from time
to time, those fees and charges invoiced by Lancaster for purchasing,
transporting, insuring, storing, processing and otherwise dealing with or
handling all Tobacco for the benefit of the Company or any Affiliate of the
Company, based on the pricing determined by Lancaster and communicated to the
Company in writing (the "Purchase Price"), subject to and in accordance with
this Section 2.04, Sections 3.04 through 3.07,

                                      -6-

<PAGE>



inclusive, and, to the extent applicable, Section 3.01, in immediately available
funds promptly upon receipt of, and in accordance with, Lancaster's invoices.

     2.05. Obligation to Insure. The Company is not obligated to insure or cause
to be insured the Company's and the Company's Affiliates' Tobacco. Nonetheless,
the Company has requested and Lancaster has agreed, at its initial expense, and
subject to the provisions of Section 7.04 of this Agreement, which are
incorporated herein, to insure all Tobacco purchased for the benefit of the
Company or any Affiliate of the Company until such Tobacco is shipped to the
Company F.O.B. Lancaster.

     2.06. Disclaimer of Warranties. EXCEPT AS OTHERWISE EXPLICITLY SET FORTH IN
THIS AGREEMENT, LANCASTER DOES NOT MAKE AND HEREBY DISCLAIMS ANY WARRANTY OF
MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, OR ANY OTHER WARRANTY,
WHETHER EXPRESS, IMPLIED OR STATUTORY, WITH RESPECT TO ANY TOBACCO HERETOFORE OR
HEREAFTER PURCHASED. EXCEPT AS SPECIFICALLY PROVIDED TO THE CONTRARY HEREIN,
LANCASTER SHALL NOT BE LIABLE TO THE COMPANY OR ANY AFFILIATE OF THE COMPANY FOR
ANY INCIDENTAL, SPECIAL, OR CONSEQUENTIAL DAMAGES OF ANY KIND WHATSOEVER.

     2.07. Ownership of Tobacco. All Tobacco purchased for the Company or any
Company Affiliate from time to time by Lancaster is and shall remain at all
times the sole and exclusive property of Lancaster until such time as Lancaster
has received payment of Lancaster's invoice for such purchased Tobacco. Upon
payment of Lancaster's invoice for the purchased Tobacco, title to the invoiced
Tobacco shall pass to the Company or the Company's Affiliate, as appropriate.
Any provision of this Agreement to the contrary notwithstanding, Lancaster's
obligation to purchase, process, sell and deliver any Tobacco to or at the
direction of the Company or any Affiliate of the Company is expressly subject to
the Company's compliance with the terms and conditions of this Agreement.

                                   ARTICLE III

                                   PROCESSING


     3.01. Processing Commitment and Agreement.

     (a) Exclusive Processing Right and Obligation. Subject to the provisions of
Section 3.01(b) and 10.01, Lancaster shall continue to have the sole and
exclusive right to process all Tobacco for the Company and the Company
Affiliates, for a term ending on November 30, 2006, subject as to any Company
Affiliate only, to (i) the exceptions set forth in Sections

                                       -7-

<PAGE>



2.01(c) and 3.01(d), and (ii) Lancaster, directly or through Affiliates of
Lancaster, being in the business of processing Tobacco of the type required by
such Company Affiliate. Subject to the provisions of this Agreement, Lancaster
will process all Tobacco required by the Company and its Affiliates during the
period of this Agreement in accordance with any reasonable written
specifications or requirements furnished by the Company or such Company
Affiliate to Lancaster. The Company agrees that Lancaster may rely on oral
modifications, changes, amendments or directions with respect to processing the
Company's and any Company Affiliate's Tobacco requirements received from Raymond
B. Orlandi or Alan Minsterketter, or other individuals from time to time
designated by the Company or such Company Affiliate in writing, notwithstanding
that such oral modifications or changes may contradict the Company's or any
Company Affiliate's existing written specifications (provided that any
modifications or changes which will increase Lancaster's processing costs and
the Company's or Company Affiliate's charges shall be agreed upon), and that
Lancaster shall be fully protected and indemnified in relying upon such oral
representations.

     (b) Early Termination.

     (1) Permitted Termination; Exclusive Reason. Subject to the provisions of
Section 9.01 (providing for Events of Default by Company and certain remedies),
Lancaster's right and obligation to process Tobacco for the Company and its
Affiliates on an exclusive basis may be terminated by the Company in the event
of Lancaster's materially uncompetitive pricing as hereafter set forth in this
Section 3.01(b), but only after compliance with the provisions of such Section.

     (2) Materially Uncompetitive Pricing. Any provision of this Agreement to
the contrary notwithstanding, if in any twelve-month period from July 1 to June
30, (A) Lancaster's pricing to the Company for Processed Tobacco is
demonstratively proven by the Company to be materially uncompetitive with other
dealers in the business of processing Tobacco for the Industry who (i) produce a
finished product of comparable quality and yield with Lancaster's, and (ii) have
provided estimates at normal and customary Industry pricing levels (and for this
purpose the Company shall have obtained and provided to Lancaster at least two
(2) written offers from independent dealers in the Industry to provide Processed
Tobacco, all of which are significantly lower than Lancaster's pricing), and (B)
Lancaster refuses to reduce its processing fees to the Company to be competitive
with (but not necessarily equal to) the highest of such independent dealer's

written offers made at normal and customary Industry pricing levels, and (C) as
a result of Lancaster's higher processing fees the Company can demonstrate
through information compiled by the Company and reviewed by its

                                       -8-

<PAGE>



independent outside auditors that, as a result of such cost differential, its
financial performance will be materially adversely affected, then the Company
may terminate this Agreement by giving Lancaster at least sixty (60) days' prior
written notice of intent to do so, if during such sixty (60) day period
Lancaster does not cure the failure to reduce its processing rates as provided
in clause B of this Section 3.01(b)(2), subject to Lancaster's right, at its
option, to process Tobacco on hand in accordance with the provisions of Section
3.01(e).

     (3) Termination Fee.

     (A) Except for termination pursuant to Section 3.01(b)(4), if this
Agreement is terminated prior to expiration of its term for any reason
whatsoever except in connection with Section 3.01(b)(2) (dealing with
termination in the event of materially uncompetitive pricing), the Company shall
pay a fee (the "Termination Fee") to Lancaster in the amount of $5,000,000. The
Termination Fee will be increased as of each January 1 starting January 1, 1997,
by the percentage increase in the Index from the prior January to the applicable
January. If such termination occurs after January 1, 2003, the Termination Fee
of $5,000,000, as adjusted, will continue to increase by the percentage increase
in the Index for each year, but after giving effect to such increase will be
reduced for each year thereafter starting with the year 2003 by the following
percentages:


                                                     For Example Only, Proforma
               Reduction to                          Termination Fee (Subject
               Original Termination                  to Increases by the
Year           Fee (as increased)                    Index not Included Here)
- ----           ------------------                    ------------------------

2003                             25%                         $3,750,000
2004                             50%                         $2,500,000
2005                             75%                         $1,250,000
2006                            100%                             $0

     (B) The Company and Lancaster agree that the Termination Fee provided for
herein constitutes liquidated damages; is in lieu of actual damages, the proof
of which would be difficult and time consuming; was the result of commercial
negotiations between the parties intended to approximate actual damages to
Lancaster; and does not constitute a penalty.

     (4) Sale as Going Concern.


     The Company will use its best efforts (not requiring the payment of any
material premium or material penalty) in the event of sale of all or
substantially all of the assets of the Company as a going concern to cause this
Agreement to be assumed and reaffirmed by the successor owners of the Company.
If all Accumulated Carrying Charges are paid at the

                                       -9-

<PAGE>



Closing of such transaction, and if the Company and the acquiror of the
Company's assets reaffirm and agree to be bound by the terms and conditions of
this Agreement, no Termination Fee shall be due or payable solely as a result of
such sale.

     Notwithstanding the foregoing or anything else in this Agreement to the
contrary, upon the sale of all or substantially all of the assets of the
Company, or upon the acquisition by a person or entity (other than an existing
partner or stockholder of the Company as of the date hereof) of a majority of
the voting stock or voting equity interests issued by the Company having the
right to elect members to the Board of Directors of the Company, Lancaster may,
at its option, elect to terminate this Agreement in its entirety, in which event
neither Lancaster nor the Company shall be further obligated under this
Agreement, except with respect to Lancaster's right to process pursuant to
Section 3.01(e), and the Company's obligation to pay for, the Company's and
Company's Affiliates' Tobacco on hand as of the date of termination, as set
forth in Section 3.01(e), and the obligation of the Company to pay the Purchase
Price for the Company's and the Company's Affiliates' Tobacco. If Lancaster
elects to terminate this Agreement because of the sale of all or substantially
all of the Company's assets or such acquisition of voting stock or voting equity
interests as provided above, and no Event of Default exists or will exist with
the passage of time, Lancaster will, subject to the compliance by the Company
with the provisions of this Agreement, process the Tobacco on hand as of the
date of termination.

     (c) Renewal and Termination. Unless terminated earlier in accordance with
Section 3.01(b) or Section 9.01, this Agreement for purchasing and processing
Tobacco shall continue for a term ending on November 30, 2006, and shall
automatically renew thereafter for successive additional annual terms unless
either party shall have given the other party one (1) year's prior written
notice of intent to terminate this Agreement. Upon demand by Lancaster after the
expiration or earlier termination of this Agreement, the Company shall pay to
Lancaster, by wire transfer or other payment method acceptable to Lancaster, the
Purchase Price and, if payable pursuant to Section 3.01(b), the Termination Fee,
as communicated by Lancaster to the Company; provided, however, that, in the
event this Agreement is terminated by the Company in accordance with Section
3.01(b)(2) because of Lancaster's materially uncompetitive pricing, and
Lancaster, in connection with such termination, elects to continue processing
Tobacco in accordance with Section 3.01(e), then payment for such Tobacco shall
be made by the Company in accordance with Section 3.07.



                                      -10-

<PAGE>



     (d) Exceptions to Exclusive Processing For Company Affiliates.
Notwithstanding the foregoing (except for Section 2.01(c)), with respect to any
Affiliate of the Company, Lancaster may at its option from time to time, decline
to process Tobacco for a Company Affiliate, in which event it shall notify the
Company thereof. If Lancaster elects not to process Tobacco for a Company
Affiliate for any reason other than as permitted by this Agreement, such Company
Affiliate shall be entitled to enter into such other agreements as it deems
reasonable with respect to purchasing and processing of such Company Affiliate's
(but only such Company Affiliate's) Tobacco. Further, to the extent that any
newly acquired Company Affiliate is bound by contractual obligations existing at
the time of acquisition by the Company that cannot be terminated with the
reasonable best efforts of the Company or the Company Affiliate and which
require such Company Affiliate's Tobacco be processed by another Person, such
contractual requirements may be honored as to the Company Affiliate's Processed
Tobacco, but not extended or renewed. Further, if the newly acquired Company
Affiliate at the time of acquisition processes its own Tobacco in the Company
Affiliate's facilities, such Company Affiliate may continue to process its own
Tobacco requirements at its own facilities, so long as such processing is
consistent with prior practices, and so long as the Company Affiliate processes
solely its own Tobacco for its own requirements and products.

     (e) Processing on Termination of Agreement. Notwithstanding anything in
this Agreement to the contrary, in the event this Agreement is terminated for
any reason whatsoever, including the expiration of the term hereof, any default
or breach, the payment of the Termination Fee under Section 3.01(b)(3), or for
any other reason, then, notwithstanding such termination, Lancaster shall be
entitled, at its option, to process so much of, up to all, the Company's and the
Company's Affiliate's Tobacco held by Lancaster as of the date of termination of
this Agreement as Lancaster may elect, in accordance with the pricing and
payment terms of this Agreement, prior to the Company or any Company Affiliate
processing or permitting the processing of any Tobacco by the Company or any
Person other than Lancaster (except as permitted by Section 3.01(d)); and, if
necessary, the Company will purchase through Lancaster, subject to the terms of
this Agreement, such additional Tobacco as may be required to meet the Company's
or the Company's Affiliate's, as the case may be, blend or mix requirements in
connection with such processing by Lancaster.

     3.02. Inspection; Control. Lancaster agrees that during such periods of
time as it is storing or processing any Tobacco for the benefit of the Company
or any Company Affiliate, it will

                                      -11-

<PAGE>



permit representatives of the Company upon any of Lancaster's facilities engaged

in such storage or processing during normal business hours for the purpose of
observing the storage or production of unprocessed and Processed Tobacco and for
determining the specifications or requirements appropriate to the type of
Tobacco delivered to Lancaster for processing. The Company and its
representatives shall have no right to direct or control any of the employees of
Lancaster, all of whom shall remain at all times under the direction and control
of Lancaster.

     3.03. Delivery of Processed Tobacco. Upon completion of the production
process, and upon payment in accordance with this Agreement, Lancaster shall
deliver Processed Tobacco F.O.B. at Lancaster's factory door to any carrier
selected by the Company for transportation to the destinations designated by the
Company, in the amounts and upon the dates specified by the Company. The
Processed Tobacco will be free and clear of liens and encumbrances created by
Lancaster. Prior to loading, the Processed Tobacco shall be packed by Lancaster
in appropriate containers as provided by the Company and in accordance with the
Company's instructions. Lancaster, at its initial expense, shall be obligated to
load the Processed Tobacco upon the carrier's means of transportation. The
Company shall provide all appropriate packing materials.

     3.04. Processing Rates.

     (a) Rates. The charges payable by the Company to Lancaster for Lancaster's
handling and processing of Tobacco for 1997 are attached hereto as Schedule I.

     (b) Modification of Rates. Lancaster reserves the right from time to time
to modify and increase its processing rates and service fees and charges, if
Lancaster's costs with respect to purchasing, storing, transporting, insuring,
processing, or otherwise dealing with Tobacco, or with respect to Lancaster's
plant and employees, increase; provided, however, that Lancaster will not
increase its charges to the Company unless Lancaster increases or seeks to
increase its charges, in general, to substantially all of its customers. Any
increase in charges shall be effective as of the effective date announced by
Lancaster, and will be reflected in an amended Schedule I hereto.

     3.05. Carrying Charges.

     (a) Billing. Lancaster will bill the Company quarter-annually for
Accumulated Carrying Charges, or in other installments mutually agreeable to
Lancaster and the Company, in amounts as computed by Lancaster. The Company will
pay Lancaster

                                      -12-

<PAGE>



on account of such billed Accumulated Carrying Charges within fifteen (15) days
of when billed in immediately available funds.

     (b) Payment Required as a Condition of Delivery. The Company acknowledges
that as a condition of shipping Processed Tobacco to the Company, the Company
shall not be delinquent in the payment of any invoiced Tobacco or billed

Accumulated Carrying Charges or other charges.

     3.06. Finance Charges. Finance charges will be computed on the cost of all
Tobacco purchases until the Purchase Price for such Tobacco is paid by the
Company (as described in Sections 2.03 and 2.04), and on Accumulated Carrying
Charges and other charges until paid at a varying rate per annum equal to the
Prime Rate plus 1%, in accordance with Lancaster's normal and customary
procedures and in accordance with the terms hereafter set forth. The finance
charges will be based on Lancaster's determination of the Prime Rate for each
day, and by reference to Lancaster's records as to the Tobacco and amount of
charges to which the interest rate will apply, computed on actual days elapsed
using a year of 365/366 days.

     3.07. Payment for Processed Tobacco. The Company shall, prior to the date
any Processed Tobacco requested by the Company is delivered to the Company's
carrier, pay in full Lancaster's invoice for such Processed Tobacco, in
accordance with the provisions of Sections 3.04 through 3.07, inclusive, Section
2.04 and, to the extent applicable, Section 3.01. Notwithstanding the foregoing
sentence, if Lancaster should ever waive such payment requirement and elect in
its sole discretion to deliver Processed Tobacco to or for the benefit of the
Company prior to receiving full payment of Lancaster's invoice for such
Processed Tobacco (including outstanding invoices for purchased Tobacco and for
Accumulated Carrying Charges), the Company shall make payment immediately upon
and in accordance with Lancaster's demand for payment. Lancaster may in its
discretion from time to time refuse to deliver Tobacco until all outstanding
invoices relating to any Tobacco or Accumulated Carrying Charges are paid in
full.

     3.08. Release of Security Agreements. Lancaster hereby releases and
terminates all of its right, title and interest in, to and under the property
and assets of the Company in which it was granted a security interest pursuant
to the Security Agreements (as defined in the Second Amended Lancaster
Amendment) and hereby terminates such Security Agreements. Lancaster hereby
agrees to execute and deliver to the Company, at the Company's expense, such
instruments, notices, releases or certificates as the Company may reasonably
request to more fully effectuate the foregoing terminations and releases,
including, without

                                      -13-

<PAGE>



limitation, all documents necessary to release the liens on, and security
interests in, all United States Trademark Registrations (and all other
intellectual property filing releases) filed in the United States Patent and
Trademark Office with respect to the Company. Lancaster authorizes the Company
and its agents to file the Uniform Commercial Code Form UCC-3 termination
statements and Release and Reassignment referred to in Schedule II hereto in the
appropriate jurisdictions.

                                   ARTICLE IV


                               CERTAIN CONDITIONS

     4.01. Deliveries at Closing. At Closing, there shall be or have been
delivered to Lancaster, in form satisfactory to Lancaster:

     (a) counterparts of this Agreement duly executed and delivered by the
Company and North Atlantic Trading;

     (b) satisfactory opinions of Weil, Gotshall & Manges, special counsel to
the Company, as to the power and authority of the Company to enter into this
Agreement; its due authorization, execution and delivery; and the validity and
binding effect and enforceability hereof;

     (c) by wire transfer of immediately available funds to Lancaster's account
designated by Lancaster, the following:

          (i) the Purchase Price, as calculated by Lancaster, of the Tobacco,
     Accumulated Carrying Charges, Lancaster's fees and expenses in connection
     with this transaction, and the fees and expenses of Lancaster's counsel;
     and

          (ii) the Deferred Financing Fee of $250,000 as contemplated by Section
     4.06 of the Second Amended Agreement; and

     (d) such other documents, certificates and instruments as Lancaster or its
counsel deems necessary or appropriate.

     4.02. Additional Conditions Precedent to Lancaster Obligations. The
obligation of Lancaster to perform its obligations under this Agreement is
further conditioned upon:

     (a) all legal details and proceedings in connection with the transactions
contemplated by this Agreement shall be in

                                      -14-

<PAGE>



form and substance reasonably satisfactory to Lancaster and its
counsel; and

     (b) the absence of any Default or Event of Default; and

     (c) the simultaneous closing on the 1997 Recapitalization and the Zig
Zag(R) Acquisition, and the execution and delivery of the documents and
instruments contemplated by each thereof.

     4.03. Conditions Precedent to Company Obligations. The obligation of the
Company to perform its obligations under this Agreement is conditioned upon:

     (a) The execution and delivery by Lancaster of this Agreement;


     (b) The simultaneous closing by the Company and all other parties on the
1997 Recapitalization and the Zig Zag(R) Acquisition;

     (c) The delivery by Lancaster at Closing of such documents and instruments,
including (A) the Forms UCC-3 Termination Statements and (B) the Release and
Reassignment, as identified on Schedule II hereto, as (i) the Company may
reasonably require to satisfy, at Company expense, all recorded liens held by
Lancaster on the Company's assets; and (ii) as any other senior secured note
holder or lender, with the Company, may reasonably request in connection with
terminating Lancaster's liens on Company assets and perfecting in favor of such
Person liens in their favor thereon; and

     (d) the delivery by Lancaster to the Company for cancellation of the
original PIK Notes (as defined in the Second Amended Lancaster Agreement), which
are the only Notes outstanding under the Second Amended Lancaster Agreement.

                                    ARTICLE V

                   REPRESENTATIONS AND WARRANTIES OF LANCASTER

     Lancaster represents and warrants to the Company:

     5.01. Organization and Good Standing. Lancaster (i) is a corporation duly
organized and validly existing under the laws of the Commonwealth of Virginia,
(ii) is in good standing under the laws of the Commonwealths of Virginia and
Pennsylvania, and each other jurisdiction, if any, in which it is required to be

                                      -15-

<PAGE>



registered as a foreign corporation and where failure to qualify would have a
material adverse effect on the business or properties of Lancaster, and (iii)
has all the necessary power and authority to own its properties and to carry on
its business as now conducted and as presently proposed to be conducted.

     5.02. Authority. The execution, delivery and performance by Lancaster of
this Agreement have been duly authorized by all necessary action on its part.
The execution, delivery and performance by Lancaster of this Agreement does not
violate any order, writ, judgment, injunction, decree, determination or award
presently in effect and having application to Lancaster, or any provision of its
Articles of Incorporation or Bylaws, as amended to date, and will not result in
any breach of or constitute a default under any term of any indenture, loan or
credit agreement, or other agreement, lease or instrument to which Lancaster is
a party or by which Lancaster may be bound.

     5.03. Validity of Documents. This Agreement is the legal, valid and binding
obligation of Lancaster, and is enforceable against Lancaster in accordance with
its terms.

     5.04. Litigation. There are no actions, suits or proceedings pending, or to
the knowledge of Lancaster, threatened against or affecting Lancaster, or any of

its assets or properties, before any court or governmental department,
commission, board, bureau, agency or instrumentality, domestic or foreign,
which, if determined adversely to Lancaster, would have a material adverse
effect on the financial condition, operations or properties of Lancaster, or
upon the ability of Lancaster to perform its obligations under this Agreement.

     5.05. Financial Condition. Lancaster (i) is in sound financial condition,
(ii) has all necessary financial resources required to perform its obligations
under this Agreement, and (iii) will maintain sufficient resources, financial
and otherwise, to enable it to perform its obligations under this Agreement.

                                   ARTICLE VI

                    REPRESENTATIONS AND WARRANTIES BY COMPANY

     The Company represents and warrants to Lancaster at Closing and as of the
date of the requested purchase of any Tobacco for the Company or any Company
Affiliate by Lancaster that:

     6.01. Organization and Good Standing. (i) The Company is a limited
partnership, and NTFC and North Atlantic Trading are

                                      -16-

<PAGE>



each corporations, each of which is duly organized and validly existing under
the laws of the State of Delaware, (ii) the Company, North Atlantic Trading, and
NTFC are each in good standing under the laws of those jurisdictions where they
are required to be qualified to do business and where the failure to qualify
would have a material adverse effect on the business or properties of each of
them, and (iii) the Company, North Atlantic Trading and NTFC each have all the
necessary power and authority to own its properties and to carry on its business
as now conducted and as presently proposed to be conducted.

     6.02. Authority. The execution, delivery and performance by the Company,
North Atlantic Trading, and NTFC of this Agreement are within the respective
authority of each of them and have been duly authorized by all necessary action
on each of their part.

     6.03. No Violations. The execution, delivery and performance by the
Company, North Atlantic Trading, and NTFC of this Agreement does not violate any
law or regulation of the United States, any state or any subdivision thereof or
any agency of the United States, or any order, writ, judgment, injunction,
decree, determination or award presently in effect and having application to any
of them, or any provision of any of their Governing Documents, and will not
result in any breach of or constitute a default under, or result in the creation
or imposition of any lien or charge upon any property of the Company, North
Atlantic Trading, or NTFC pursuant to any term of any indenture, loan or credit
agreement, or other agreement, lease or instrument to which any of them is a
party or by which any of them may be bound or to which any of their properties
may be subject. The Company, North Atlantic Trading and NTFC are not in default

under any such indenture, agreement, lease or instrument.

     6.04. Validity of Documents. This Agreement is the legal, valid and binding
obligation of the Company, enforceable against the Company in accordance with
its terms.

     6.05. Litigation. There are no actions, suits or proceedings pending or, to
the knowledge of the Company, threatened against the Company, North Atlantic
Trading, or NTFC, or any of the assets or properties of any of them, before any
court or governmental department, commission, board, bureau, agency or
instrumentality, domestic or foreign, which, if determined adversely to any of
the Company, North Atlantic Trading, or NTFC, would have a material, adverse
effect on the financial condition or business of the Company, except as
disclosed to Lancaster.

                                      -17-

<PAGE>


     6.06. Solvency. The Company now (i) has capital sufficient to carry on its
business and transactions as now conducted and all business and transactions in
which it currently plans to engage, (ii) is solvent and able to pay its debts as
they mature, and (iii) owns property having a value, both at fair valuation and
at present fair saleable value within the meaning of applicable bankruptcy and
fraudulent conveyance laws, greater than the amount required to pay the
Company's Indebtedness (as defined in the Second Amended Lancaster Agreement).

     6.07. Disclosure. Neither the Company's financial statements for the years
ended December 31, 1994, 1995, or 1996 heretofore provided to Lancaster nor any
other information furnished to Lancaster by the Company in connection with this
Agreement, the 1997 Recapitalization, or the Zig Zag(R) Acquisition contains any
misstatement of a material fact or is untrue in any material respect.

     6.08. No Default. No Default or Event of Default exists as of the date of
Closing or will exist as of the date of any purchase of Tobacco by Lancaster.

                                   ARTICLE VII

                             COVENANTS OF LANCASTER

     Lancaster covenants and agrees with the Company as follows:

     7.01. Confidentiality. Lancaster shall, in accordance with its customary
procedures for handling confidential information, use its best efforts to ensure
that all written or oral specifications or requirements, all financial
information, and all confidential information furnished to Lancaster by the
Company or any Company Affiliates that is not in the public domain shall not be
published or disclosed to Persons (including other customers of Lancaster)
outside Lancaster's manufacturing division, or to Lancaster's employees or
employees of Lancaster's Affiliates, other than those who need to know such
information in order to fulfill Lancaster's obligations to the Company, without
the Company's prior written consent.


     7.02. Lancaster's Employees. Lancaster will be responsible at all times for
the insurance, pay and benefits of Lancaster's employees, including worker's
compensation insurance.

     7.03. Access to Premises. Lancaster will permit the Company's
representatives upon any of Lancaster's facilities engaged in the processing of
Tobacco for the Company or any

                                      -18-

<PAGE>



Company Affiliate during normal business hours for the purposes of either
inspecting Tobacco owned by the Company or any Company Affiliate, or observing
the production of Processed Tobacco for the Company and its Affiliates, and/or
determining the specifications or requirements appropriate to the type of leaf
tobacco and leaf tobacco stems delivered to Lancaster for processing.
Notwithstanding the foregoing, Lancaster reserves the right to refuse access to
its premises at any time in which it is engaged in the processing of Tobacco for
other customers.

     7.04. Insurance. As provided in Section 2.05, so long as requested to do so
by the Company Lancaster will at its initial expense insure (subject to
deductibles and other terms and conditions of any applicable policy of insurance
from time to time in effect) all Tobacco from time to time purchased by
Lancaster for the Company or any Company Affiliate until the Tobacco is shipped
to the Company or Company Affiliate F.O.B. Lancaster, at which time the
obligation to insure the Tobacco becomes that of the Company. Any insurance
maintained or provided by Lancaster covering Tobacco purchased for or owned by
the Company or any Company Affiliate shall be in amounts, with such deductibles,
and upon the same terms and conditions as Lancaster insures its own Tobacco. In
the event of insured loss or damage to the Company's or any Company's
Affiliaates' Tobacco, Lancaster shall make available to the Company the proceeds
of any insurance received by Lancaster covering the Company's or Company's
Affiliates' Tobacco. Lancaster shall not be obligated under any circumstances to
replace any Tobacco that is destroyed or damaged by casualty; and Company for
itself and each Company Affiliate acknowledges that it will look solely to
insurance proceeds as its only remedy for Tobacco destroyed or damaged by
casualty. The deductible under Lancaster's current policies insuring Tobacco is
$10,000, but Lancaster reserves the right from time to time to amend its
insurance policies and deductibles. If Lancaster materially changes its
deductibles, it will provide thirty (30) days advance notice thereof to the
Company.

     7.05. Tobacco Storage. Storage of Tobacco in Lancaster's facilities does
and will conform to Industry standards, and Lancaster will handle the Tobacco in
its storage with the same care and skill as Lancaster uses with respect to
Tobacco owned by Lancaster and Lancaster's other customers.

     7.06. Tobacco Purchasing and Processing. Lancaster will (i) purchase
Tobacco for the Company and Company Affiliates with the same care and skill as
Lancaster uses in purchasing Tobacco to meet other customers' requirements, and

(ii) process the Tobacco in accordance with Industry standards.

                                      -19-

<PAGE>


                                  ARTICLE VIII

                              COVENANTS OF COMPANY

     The Company covenants and agrees with Lancaster as follows:

     8.01. Financial Information. The Company will provide to Lancaster in a
timely manner copies of its Quarterly Reports on Form 10-Q and Annual Reports on
Form 10-K.

     8.02. Existence. The Company will preserve and maintain the existence,
rights, franchises and privileges of the Company in the jurisdiction of its
formation and in each jurisdiction in which the nature and character of its
properties and activities makes such qualification necessary, and where the
failure to maintain such existence, rights, franchises and privileges would have
a material adverse effect on the business and properties of the Company;
provided, however, that nothing herein contained shall be deemed to limit the
Company's right to convert from a limited partnership to a corporation by merger
or otherwise.

     8.03. Insurance. The Company shall have no obligation to insure any of its
or any Company Affiliates' Tobacco in the custody of Lancaster. However,
Lancaster shall have no liability for any loss or damage to the Company's or any
Company Affiliates' Tobacco at any time the Tobacco is not insured by Lancaster,
unless such loss or damage is caused by Lancaster's negligence.

     8.04. Notice of Default or Change of Condition. The Company will, promptly
upon discovery, notify Lancaster of any Default or any event of default under
this Agreement and amendments hereof, and will promptly notify Lancaster of any
material adverse change in the Company's financial condition.

     8.05. Additional Documents. The Company will execute and deliver and cause
to be executed and delivered such documents or instruments as Lancaster may from
time to time reasonably request in order to carry out the intent of this
Agreement.

                                   ARTICLE IX

                                     DEFAULT

     9.01. Events of Default. If any one or more of the following events
(individually, an "Event of Default" and collectively, the "Events of Default")
shall occur:


                                      -20-


<PAGE>



     (a) default shall be made in the obligation of the Company or any Company
Affiliate to pay when due any invoiced charge or other costs of or related to
purchasing, processing, handling, insuring, or otherwise dealing with Tobacco as
set forth in and required by this Agreement;

     (b) the Company or any Company Affiliate shall default in the performance
or observance of any of its obligations under this Agreement (other than those
referred to in Section 9.01(a)), and such default shall continue unremedied for
a period of twenty (20) days after notice thereof to the Company by Lancaster;

     (c) the Company or North Atlantic Trading shall commence a voluntary case
or other proceeding seeking liquidation, reorganization or other relief with
respect to itself or its debts under any bankruptcy, insolvency or other similar
law now or hereafter in effect or seeking the appointment of a trustee,
receiver, liquidator, custodian or other similar official of it or any
substantial part of its property, or shall consent to any such official in an
involuntary case or other proceeding commenced against it, or shall make a
general assignment for the benefit of creditors, or shall fail generally to pay
its debts as they become due, or shall take any action to authorize any of the
foregoing;

     (d) an involuntary case or other proceeding shall be commenced against the
Company or North Atlantic Trading seeking liquidation, reorganization or other
relief with respect to it or its debts under any bankruptcy, insolvency or other
similar law now or hereafter in effect or seeking the appointment of a trustee
of any substantial part of its property, and such involuntary case or other
proceeding shall remain undismissed and unstayed for a period of sixty (60)
days;

     (e) this Agreement, in whole or in part, after delivery thereof, shall for
any reason cease to be a valid and binding obligation upon the Company or any
Company Affiliate, in whole or in part;

then, upon the happening of any one or more of the foregoing Events of Default,
Lancaster may, at its option, by providing notice to the Company, do any one or
more of the following: (i) declare all sums or obligations payable by the
Company under this Agreement or under any invoice or document to be immediately
due and payable; (ii) immediately terminate this Agreement and Lancaster's
obligations hereunder and require the Company to

                                      -21-

<PAGE>



immediately pay the Purchase Price and Termination Fee; (iii) terminate
Lancaster's obligations to purchase Tobacco and to process Tobacco subsequently
acquired by the Company or any Company Affiliate, but continue to process the
Tobacco in Lancaster's possession as of the date of termination, in accordance

with the provisions of Section 3.01(e); or (iv) exercise any other remedy,
either alone or in conjunction with one or more of the foregoing remedies, as
are available to Lancaster pursuant to other provisions of this Agreement, at
law, in equity, or otherwise, as Lancaster may elect in its sole discretion from
time to time. The Company expressly waives any presentment, demand, protest or
other notice of any kind.

     9.02. Waivers. Failure or delay of Lancaster to exercise any of the
remedies provided in this Agreement or otherwise available shall not constitute
a waiver thereof by Lancaster, nor shall use of one or more of any such remedies
from time to time prevent the subsequent or concurrent resort to any other
remedy or remedies which shall be vested in Lancaster by this Agreement or at
law or in equity. To be effective, any waiver by Lancaster must be in writing,
and such waiver shall be limited in its effect to the condition or default
specified therein, and no such waiver shall extend to any subsequent condition
or default or impair any right consequent thereon.

                                    ARTICLE X

                                  MISCELLANEOUS

     10.01. Force Majeure. Neither Lancaster nor the Company nor any Company
Affiliate shall be responsible for any delay or failure of performance under
this Agreement which is caused, in whole or in part, by any act, event or
condition beyond the reasonable control of Lancaster or the Company or such
Company Affiliate, including, as an illustration and not a limitation: fire;
acts of God; adverse weather; unavailability or shortage of fuel, utilities, raw
materials, equipment, means of repair, labor, contractors, carriers or means of
transportation; war; civil strife; governmental proclamation or regulation;
accidents; break-down of machinery; strike, lockout, boycott, or other
interruption of or disruption from labor (regardless of whether demands by labor
are within the power of Lancaster or the Company or such Company Affiliate to
grant); injunction, administrative regulation, compliance with the requirements
of law or governmental agencies, and the like; provided, however, that the
parties so affected shall (i) take reasonable steps to avoid or remove such
action, event or condition causing nonperformance and

                                      -22-

<PAGE>



to resume performance with reasonable dispatch as soon as such action, event or
condition is removed, and (ii) give notice promptly to the other party as soon
as such action, event or condition causing non-performance is discovered,
including an estimate of the period thereof. With respect to Lancaster's
obligation to purchase Tobacco pursuant to Section 2.01, the Company
acknowledges that market conditions may be such from time to time as to render
it impossible, as a practicable matter, for Lancaster to perform, and in such
event Lancaster will notify the Company and keep the Company fully apprised of
market conditions. To the extent that any of the events or conditions covered by
this Section 10.01 occur, and as a result Lancaster is delayed in purchasing
Tobacco or processing tobacco, thereby causing the normal cycle of purchasing

Tobacco and processing tobacco for the Company or any Company Affiliate to be
extended, the Company and its Affiliates may, if Lancaster is unable to find
alternative means to meet its processing obligations under Section 3.01 and such
failure is likely to continue for more than thirty (30) days and will have a
material, adverse effect on the Company or any Company Affiliate, after ten (10)
days' prior written notice to Lancaster to such effect, find and utilize
alternative processing sources until Lancaster is again able to meet its
processing obligations under this Agreement and so notifies the Company. Nothing
contained in this Section 10.01 shall constitute an extension of time for
payment with respect to any purchased Tobacco or Processed Tobacco delivered to
or for the Company or its Affiliates.

     10.02. Entire Agreement. This Agreement and the Schedules and Exhibits (if
any) attached to this Agreement set forth the entire agreement of the parties,
and supersede any prior writings or agreements. This Agreement may be amended
only in conformity with the provisions of this Agreement.

     10.03. Notices, Etc. All notices, requests, demands, directions and other
communications provided for in this Agreement shall be in writing (including
telegraphic communication) and shall be sufficiently and satisfactorily given if
the same are mailed, postage prepaid, by certified or registered mail, return
receipt requested, or delivered by hand, or delivered by private courier, fee
prepaid, or delivered by facsimile transmission with positive confirmation of
receipt, to the applicable party at the address indicated below:


                                      -23-

<PAGE>



     If to the Company or any Company Affiliate:

            National Tobacco Company, L.P.
            257 Park Avenue South, 7th Floor
            New York, NY  10010
            Attn: Thomas F. Helms, Jr., President
            FAX No. (212) 253-8296

     with a copy to:

            Jeffrey S. Hay, Esquire
            Fennebresque, Clark, Swindell & Hay
            Nations Bank Corporate Center, Suite 2900
            100 North Tryon Street
            Charlotte, NC  28202-4011
            FAX No. (704) 347-3838

     If to Lancaster:

            Lancaster Leaf Tobacco Company of
            Pennsylvania, Inc.
            198 West Liberty Street

            P.O. Box 897
            Lancaster, Pennsylvania 17603
            Attention: Claude G. Martin, President
            FAX No. (717) 394-4479

     with a copy to:

            Andrew F. Lucarelli, Esquire
            Hartman Underhill & Brubaker
            221 East Chestnut Street
            Lancaster, PA     17602
            FAX No. (717) 299-3160

or at such other address as shall be designated by a Person in accordance with
this Section 10.03. All such notices, requests, demands, directions and other
communications shall be effective when personally delivered or faxed, upon
actual delivery; or when delivered by private courier or telegraphed, shall be
effective one (1) Business Day after being delivered to the courier or telegraph
company; or when mailed by certified or registered mail, shall be effective
three (3) Business Days after being deposited in the mails.

     10.04. Applicable Law. This Agreement and the rights and obligations of the
parties hereunder, shall be governed by and

                                      -24-

<PAGE>



construed and enforced in accordance with the laws of the Commonwealth of
Pennsylvania, without giving effect to Pennsylvania's laws of conflict of laws.

     10.05. Consent to Jurisdiction and Waiver of Service.

     (a) THE COMPANY HEREBY CONSENTS AND AGREES THAT THE COURT OF COMMON PLEAS
OF LANCASTER COUNTY, PENNSYLVANIA, OR, AT LANCASTER'S OPTION, THE UNITED STATES
DISTRICT COURT FOR THE EASTERN DISTRICT OF PENNSYLVANIA, SHALL HAVE EXCLUSIVE
JURISDICTION AND VENUE IN ANY LAWSUIT OR ACTION PERTAINING TO THIS AGREEMENT OR
TO ANY MATTER ARISING OUT OF OR RELATED TO THIS AGREEMENT.

     (b) The Company hereby waives personal service of the Writ, Complaint, and
other process issued in any action or suit and agrees that service of such Writ,
Complaint and other process may be made by registered or certified mail, or by
private courier addressed to the Company at the address set forth in this
Agreement. Nothing in this Agreement shall be deemed or operate to affect the
right of Lancaster to serve legal process in any other manner permitted by law,
or to preclude the enforcement by Lancaster of any claim, or any judgment or
order obtained in such forum, or the taking of any action under this Agreement
to enforce same, in any other appropriate forum or jurisdiction.

     10.06. Product Liability and Indemnity. The Company shall indemnify and
hold harmless Lancaster and its Affiliates, and their employees, officers and
directors, from and against liability (including punitive damages) and costs

(including reasonable attorneys' fees) arising out of a claim or claims for
personal injury, illness, disease or death caused by, or alleged to have been
caused by, the purchase or use of chewing tobacco or other tobacco products or
components of tobacco products manufactured and sold by the Company (a "Claim"),
except that this indemnity shall not apply to any Claim to the extent caused by
or arising out of the negligence or intentional misconduct of Lancaster or its
Affiliates or any of their employees, officers, directors, contractors or
agents. The Company's indemnity obligation as stated herein shall be conditioned
on (1) Lancaster providing reasonable notice of the assertion or initiation of
any Claim for which it asserts a right of indemnity hereunder (2) Lancaster
granting to the Company the right to direct and provide (through counsel
selected by the Company) the defense of any such Claim, and (3) Lancaster's
reasonable cooperation in the preparation and presentation of such defense,
which cooperation

                                      -25-

<PAGE>



shall include cooperating in discovery and providing reasonable access to and
the testimony of Lancaster officers, directors, employees, contractors and
agents who may be witnesses or potential witnesses. Prior to the settlement,
release or other disposition of any such Claim ("Disposition"), the Company
shall provide written notice to Lancaster of the terms and conditions of the
proposed Disposition, but Lancaster shall have absolute discretion in whether to
accept or reject any proposed Disposition to the extent such Disposition would
affect a Claim as to which Lancaster asserts a right to indemnity hereunder. The
Company shall have no indemnity obligation hereunder with respect to any Claim
that Lancaster shall settle or otherwise compromise, in whole or in part,
without the prior written consent of the Company. This indemnity shall survive
the termination of this Agreement for any reason whatsoever.

     10.07. Execution in Counterparts. This Agreement may be executed in any
number of counterparts, each of which when so executed and delivered shall be
deemed to be an original and all of which taken together shall constitute but
one and the same instrument.

     10.08. Binding Effect; Assignment. This Agreement shall bind and inure to
the benefit of the Company and Lancaster, and their respective successors and
assigns, except that neither the Company nor Lancaster shall have the right to
assign any of its rights hereunder or any interest herein without the written
consent of the other party, which consent may be arbitrarily re fused. No Person
not a party to this Agreement is intended to be benefitted hereby or shall have
any rights hereunder. Notwith standing the foregoing, the Company may assign as
collateral security its rights under this Agreement to its senior secured note
holders and lenders; provided, however, that except as expressly provided
otherwise in any agreement that may be subsequently entered into between or
among Lancaster and any of the Company's senior secured note holders or lenders,
Lancaster shall have no obligation to such note holders or lenders under this
Agreement unless and until such note holders or lenders shall have agreed to
assume the obligations of the Company under this Agreement.



     10.09. Severability of Provisions, Etc. Any provision of this Agreement
which is prohibited or unenforceable in any jurisdiction shall, as to such
jurisdiction, be ineffective to the extent of such prohibition or
unenforceability without affecting the validity or enforceability of the
remainder of this

                                      -26-


<PAGE>

Agreement or the validity or enforceability of such provision in any other
jurisdiction.

     10.10. Captions. Article and Section captions in this Agreement are
included herein for convenience of reference only and shall not constitute a
part of this Agreement for any other purpose.

     10.11. Recovery of Expenses After Default. If Lancaster or the Company
defaults in the performance of the obligations under this Agreement, and the
other sues to enforce the provisions of this Agreement, or to cure the default,
or for damages, the prevailing party shall be entitled to recover its costs
incurred in such proceeding, including reasonable attorney's fees.

     10.12. Lancaster Expenses. The Company will pay to Lancaster at Closing,
and from time to time upon demand of Lancaster thereafter, all reasonable
expenses incurred by Lancaster (including legal fees and expenses) with respect
to (a) advice concerning, or actions taken in connection with, the terms,
conditions and requirements of this Agreement and any matters relating to the
Company, and (b) the enforcement of this Agreement, including without limitation
all reasonable costs and expenses of Lancaster (including attorneys' fees and
expenses) in any bankruptcy proceedings.

     10.13. Rules of Construction. As used in this Agreement, neutral pronouns
and any variations thereof shall be deemed to include the feminine and masculine
and all terms used in the singular shall be deemed to include the plural, and
vice versa, as the context may require. The words "herein", "hereof", "hereto"
and "hereunder" and other words of similar import refer to this Agreement as a
whole, including the Schedules and Ex hibits hereto, as the same may from time
to time be amended or supplemented and not to any subdivision contained in this
Agree ment. The word "including" when used herein means "including, without
limitation", is intended to be construed in the widest possible context, and is
not intended to be exclusive notwithstanding any contrary rule of statutory
interpretation. References herein to a Section, subsection, clause, Schedule or
Exhibit shall refer to the appropriate Section, subsection, clause, Schedule or
Exhibit in or to this Agreement.


                                      -27-

<PAGE>
     IN WITNESS WHEREOF, and intending to be legally bound hereby, the Company
and Lancaster together with NTC Holding as guarantor, have caused this Agreement
to be duly and properly executed as of the 25th day of June, 1997.



                                            NATIONAL TOBACCO COMPANY, L.P.,
                                            a Delaware limited partnership,
                                            by its authorized General Partner,
                                            NATIONAL TOBACCO FINANCE
                                            CORPORATION


                                            By:
                                                 -------------------------------
                                                 Thomas F. Helms, Jr., President
                                                 its authorized officer

                       [Signatures continued on next page]
                                            LANCASTER LEAF TOBACCO
                                            COMPANY OF PENNSYLVANIA, INC.


                                            By:
                                                 -------------------------------
                                                 William E. Powell,
                                                 Executive Vice President
                                                 its authorized officer



For purposes of guarantying and becoming surety to Lancaster for the payment and
performance of the obligations of the Company and each Company Affiliate
pursuant to the terms of this Agreement.


                                            NORTH ATLANTIC TRADING
                                            ACQUISITION COMPANY, INC.,
                                            to be renamed NORTH
                                            ATLANTIC TRADING COMPANY,
                                            INC.


                                            By:
                                                 -------------------------------
                                                 Thomas F. Helms, Jr., President
                                                 its authorized officer

                                      -28-



<PAGE>

Portions of this exhibit have been omitted pursuant to a request for
confidential treatment. The omitted portions marked by [**] have been separately
filed with the Commission.

             AMENDED AND RESTATED DISTRIBUTION AND LICENSE AGREEMENT

                          Dated as of November 30, 1992

     The parties to this Agreement are Bollore Technologies, S.A., a corporation
organized under the laws of the Republic of France ("Bollore"), and North
Atlantic Trading Company, Inc., a Delaware corporation (the "Distributor").

                                    PREAMBLE

     WHEREAS, pursuant to a Consent Agreement, dated November 30, 1992, among
Bollore, the Distributor, United States Tobacco Company ("USTC") and certain of
USTC's affiliates (the "Consent Agreement"), Bollore has consented to the
transfer and assignment to the Distributor of USTC's rights and interests in, to
and under the Bollore Documents, other than the Manufacturing Rights (as those
terms are defined in the Consent Agreement) contingent upon the consummation of
the transactions contemplated by the Asset Purchase Agreement, dated November
25, 1992, among the Distributor, USTC and certain of USTC's affiliates (the
"Asset Purchase Agreement") and provided that the Bollore Documents are
immediately amended and restated pursuant to this Agreement; and

     WHEREAS, the parties desire to restate, amend and supersede the Bollore
Documents in their entirety as herein provided;

     NOW, THEREFORE, the parties hereby agree, for good and valuable
consideration, to restate, amend and supersede the Bollore Documents in their
entirety as follows:

     1.   Distribution Rights.

     (a) On the terms and subject to the conditions of this Agreement, Bollore
hereby grants to the Distributor for the term of this Agreement (as defined in
Section 6) the exclusive right to purchase the cigarette paper booklets sold
under the trademark "ZIG-ZAG" listed on Schedule A (the "Products") from Bollore
for resale in the fifty United States and the District of Columbia and its
territories, possessions and foreign military bases (the "Territory"). During
the term of this Agreement, Bollore shall not sell the Products to any person or
company in the Territory




<PAGE>


other than the Distributor and, except as expressly otherwise provided in this
Agreement, Bollore shall sell to the Distributor the quantities of the Products
required by the Distributor.


     (b) The Distributor accepts the grant of such right and shall use its best
efforts throughout the term of this Agreement to promote and sell the Products
within and throughout the Territory. Except as expressly provided otherwise in
this Agreement, the Distributor shall purchase all of its requirements of
Products exclusively from Bollore.

     The Distributor shall have the sole right to determine the prices at and
the terms upon which the Distributor shall sell the Products within the
Territory and to determine the wholesalers and subdistributors and other
customers to whom it sells the Products, provided, to the best of the
Distributor's knowledge, all such parties use or resell the Products solely
within the Territory.

     During the term of this Agreement, the Distributor shall not sell the
Products outside the Territory (other than pursuant to, and in accordance with
the terms of, a written agreement with Bollore) and shall not knowingly sell the
Products to any party who, directly or indirectly, resells or distributes such
Products outside, or sells to a third party for resale or distribution outside,
the Territory, and shall immediately cease selling to any such party upon
becoming aware of such party's sales outside the Territory. Bollore may select
(a) other distributors for the Products in other territories, and (b) other
distributors for any products not using the Marks (as defined in Section 9) in
the Territory.

     (c) The relationship between the parties is that of vendor and purchaser
(rather than principal and agent, employer and employee, partners or joint
venturers) and, accordingly, the Distributor is not empowered hereunder or
otherwise (i) to act for or to bind Bollore, (ii) to accept service of process
on behalf of Bollore in the Territory or (iii) to make any express or implied
representation or warranty on behalf of Bollore; provided, however, that the
Distributor may describe and represent itself as the exclusive distributor of
the Products in the Territory.

     (d) The Distributor shall provide Bollore with information relating to
unit sales volume and inventory of the Products in the Territory on at least a
monthly basis consistent with past practices between Bollore and USTC and its
affiliates.


                                        2


<PAGE>


     (e) The Distributor shall be solely responsible for securing all required
import licenses, governmental approvals, permits and authorizations necessary
for the importation and sale of the Products in the Territory; provided,
however, that Bollore shall use its reasonable best efforts (at the
Distributor's expense) to cooperate with the Distributor in securing such
licenses, approvals, permits and authorizations. Bollore shall, at its own
expense, supply any technical data and samples required in connection with
necessary governmental registration of Products in the Territory; provided,

however that the Distributor shall use such technical data and any other
proprietary information obtained from Bollore solely for the purpose of
obtaining such registration. Bollore shall be solely responsible for securing
all required export licenses, governmental approvals, permits and authorizations
necessary for the exportation of the Products from the country of manufacture;
provided, however, that the Distributor shall use its reasonable best efforts
(at Bollore's expense) to cooperate with Bollore in securing such licenses,
approvals, permits and authorizations. The Distributor shall, at its own
expense, supply such information and data as may be required in connection with
obtaining any of the foregoing.

     2. Warranties; Product Defects.

     Bollore shall ship and deliver all Products in saleable condition, and
Bollore represents and warrants that all Products are merchantable, but makes no
other representation or warranty express or implied regarding the condition of
the Products. The Distributor is not authorized to extend or modify any warranty
or guaranty on behalf of Bollore. All Products received by the Distributor will
be inspected promptly upon receipt for damage, but in no event later than 15
days after receipt. If any Products are materially damaged, defective and not
usable or saleable in the ordinary course of the Distributor's business
("Defective Products"), then the Distributor's sole and exclusive remedy
(subject to the fourth paragraph of this Section 2) shall be rejection of the
Defective Products with a right to a refund of the payment for such Defective
Products if they have been paid for (as provided below) and without obligation
to pay for such rejected portion if they have not been paid for. Except as
provided below, if Bollore does not receive a written rejection from the
Distributor of a shipment, or part thereof, within 15 days after delivery of
such shipment, the Distributor shall be deemed irrevocably to have accepted such
shipment. If the Distributor timely notifies Bollore that it rejects all or part
of a shipment, Bollore, at its sole expense, shall have 30 days


                                        3


<PAGE>


after receipt of such notice (a) to cure any defect by providing substitute
Products or causing the Defective Products to meet its customary quality
standards, or (b) to provide a credit to the Distributor for the amount due
Bollore for such Defective Products or refund such amount if previously paid.
Bollore shall supply either a return authorization number and return shipping
instructions or instructions to destroy the Defective Products and shall ship
replacement merchandise as soon as possible.

     Nothing herein shall prevent the Distributor from returning to Bollore for
refund of the purchase price paid therefor any Product found to be manufactured
defectively which is discovered by the Distributor subsequent to such inspection
for damage.

     Notwithstanding the foregoing, if Bollore disputes the Distributor's claim
that any Product does not meet Bollore's customary quality standards or is

otherwise a Defective Product, the parties shall cooperate in good faith to
settle the dispute amicably. If they fail to agree, the parties shall submit
samples of the Product to a mutually agreed upon independent laboratory or
industry expert (which or who has no prior dealings and is unaffiliated with
either party) (an "Independent Evaluator") for testing and such Independent
Evaluator's determination shall be final and binding. If the parties fail to
agree upon an Independent Evaluator within 10 days, each party shall select an
Independent Evaluator and the two appointed Independent Evaluators shall agree
upon a third Independent Evaluator, whose determination shall be final and
binding. The losing party shall pay the costs of submitting the samples and
testing by the Independent Evaluator.

     Except for the remedies set forth in this Section, Bollore shall not be
liable to the Distributor or any other party by reason of supplying defective or
otherwise non-conforming Product; except that nothing herein shall affect
Bollore's liability, if any, as a matter of law, to third parties for defective
product nor Bollore's liability to the Distributor arising from third party
claims relating to defective Product, but Bollore shall have no liability to the
Distributor for damages to Distributor arising from lost profits or lost
opportunities of the Distributor.

     To the extent requested by the Distributor, Bollore shall modify the
Products to the extent reasonably necessary to comply with applicable laws in
the Territory; provided, however, that if such modification increases Bollore's
costs, the parties shall negotiate in good faith for 30 days for a mutually
agreed


                                        4


<PAGE>


upon purchase price adjustment to reflect such additional costs. If after such
30 day period the parties, acting in good faith, have been unable to agree, the
parties shall submit the dispute to binding arbitration in accordance with
Section 14(d); provided, however, that during such 30 day period and/or
arbitration, the previously established prices shall apply to all transactions
and corresponding payment schedules of Bollore and the Distributor.
Notwithstanding the proviso contained in the previous sentence, if after such 30
day period and/or arbitration a new price is established, such new price shall
apply retroactively to the parties and the Distributor shall pay, within 10
business days of the final determination of the new price, to Bollore, the
amount equal to the difference between the amount that would have been paid over
such period if the new price had been in effect and the amount that was actually
paid.

     3. Terms of Sales.

     (a) The Distributor shall pay Bollore in French Francs the full invoiced
price for purchases of the Product, without any set-offs, withholdings or
deductions of any kind (other than amounts payable with respect to a specific
invoice, the payment of which the Distributor disputes in good faith because of

Defective Products covered by such invoice or an error in such invoice), not
later than 45 days after the date of issuance of the bill of lading or, in the
case of shipments of Products from the bonded warehouse pursuant to section 3(f)
below, no later than 30 days after the date such Products are released from the
warehouse. Such payments shall be made by wire transfer of immediately available
funds to Bollore's [**], or such other account as Bollore may designate from
time to time. The Distributor shall be responsible for paying [**]. Bollore
shall be responsible for [**].

     (b) The prices to be charged by Bollore to the Distributor for the Products
shall initially be the prices set forth in Schedule A, which shall remain in
effect until December 31, 1993. From January 1, 1994 through December 31, 1994,
the prices shall increase by [**].


                                        5
<PAGE>

     (c) Until December 31, 1998, the following adjustment shall be made to
Product prices to account for material currency fluctuations: if the average
rate of exchange (averaging the bid and the asked rates), as quoted by the
reference banks of Credit Lyonnais (Paris), Chemical Bank (New York City) and
Banque Nationale de Paris (Paris) (the "Average Exchange Number") during the
calendar month immediately preceding the date of any invoice is less than
[**], the price for such Products shall be adjusted to be equal to the current
Product price pursuant to this Agreement, multiplied by a fraction, the
numerator of which is the Average Exchange Number and the denominator of which
is [**].

     (d) In order to assure each of the parties commercially reasonable profits
in light of inflationary trends and currency translation factors, 120 days prior
to December 31, 1998 and each fifth-year anniversary of that date, the parties
shall enter into good faith negotiations to agree on an index and a currency
adjustment formula to replace those set forth in subparagraphs (b) and (c) above
(the "Price Negotiation Period"). If after the Price Negotiation Period the
parties, acting in good faith, have been unable to agree, the parties agree to
submit the dispute to binding arbitration in accordance with Section 14(d);
provided, however, that during such Price Negotiation Period and/or arbitration,
the previously established and applicable indices and adjustment formulae shall
apply to all transactions and corresponding payment schedules of Bollore and the
Distributor. Notwithstanding the proviso contained in the previous sentence, if
after such Price Negotiation Period and/or arbitration a new price is
established, such new price shall apply retroactively to the parties and the
appropriate party shall pay, within 10 business days of the final determination
of the new price, to the party in whose favor a price adjustment is made, the
amount equal to the difference between the amount that would have been paid over
such period if the new price had been in effect and the amount that was actually
paid.

     (e) All terms of sale shall be [**]. Ninety days prior to the beginning of
each calendar year, the Distributor


                                        6

<PAGE>

shall deliver to Bollore a Product purchase forecast on a quarter-by-quarter
basis, anticipating its purchase requirements for each Product during the next
year (other than the forecast for the first full calendar year, which shall be
delivered 15 days prior to the beginning of that year). Purchases of Products
shall be made by purchase orders on a quarterly basis, with a firm purchase
order to be delivered to Bollore at least 90 days prior to the beginning of each
calendar quarter. The Distributor's order for the first quarter is as listed on
Schedule B. Bollore shall not be required to deliver to the Distributor more
than [**], of the Distributor's forecasted annual purchase requirements and
Bollore shall in no event be required to ship Products to the Distributor if
such shipment is not fully covered by the Letter of Credit referred to in
Section 3(h) or if the Distributor fails to make payment as provided in the
second sentence of Section 6(c).

     (f) Within six months from the date of this Agreement, Bollore shall
establish, and from that date on maintain, [**] (the "Supply Amount") of
Products at a bonded warehouse in the United States. In the event that it is
necessary to supply the Distributor from such warehouse, the Distributor shall
be invoiced for the Products pursuant to this Agreement and shall be responsible
for paying all duties and taxes. Both parties shall cooperate to facilitate the
release of Products from such warehouse. For the calendar years 1993 and 1994,
the Supply Amount shall be deemed to be [**] of the varieties selected by the
Distributor no later than 30 days after the Effective Date of this Agreement (as
defined in Section 14(e)); thereafter, Bollore will (at the beginning of each
calendar year) compute a new Supply Amount based on the average monthly
purchases made during the immediately preceding calendar year.

     (g) Notwithstanding anything to the contrary in this Agreement, if at any
time the price received by Bollore under this Agreement for Products fails to
cover Bollore's costs (e.g., manufacturing, transportation, taxes, warehousing
and the like) for such Products, Bollore may give notice to the Distributor to
such effect, and thereby implement this Section (the "Adjustment Notice"), in
which event the parties shall promptly negotiate in good faith to determine if
they can agree on an adjustment to the price being charged under this Agreement
mutually acceptable to the parties. If the parties fail to reach an agreement
within 90 days of the delivery of the Adjustment Notice, the Distributor shall
have the right, subject to the conditions below, to contract with an alternate
supplier reasonably acceptable to


                                        7
<PAGE>

Bollore ("Alternate Supplier") to manufacture and supply the Products to the
Distributor, in which event Bollore shall, pursuant to Section 9(a), be deemed
to have granted a royalty-free license to the Distributor to permit such
manufacture of the Products by the Alternate Supplier for the sole account of
the Distributor for such period as the Distributor shall be entitled to purchase
from such Alternate Supplier in accordance with this Agreement.

     During the 90-day period following the delivery of the Adjustment Notice,
and for up to an additional 6 months thereafter, if no agreement on a price

adjustment has been reached, Bollore shall continue to supply the Distributor
under this Agreement to enable the Distributor to retain an Alternate Supplier.
After such additional 6-month period, or at such earlier date as an Alternate
Supplier shall have commenced supplying Products to the Distributor, Bollore may
cease supplying the Distributor hereunder, with no further liability to the
Distributor to supply the Distributor with Products under this Agreement or to
pay a Price Differential Payment as referred to in Section 10(a) (unless Bollore
shall elect to continue supplying the Distributor pursuant to the provisions of
this Section as set forth below).

     The parties' rights under this Section shall be subject to the following:

          (i) The Distributor shall give Bollore not less than 30 days prior
     notice of the identity of, and the terms offered by, the Alternate
     Supplier, and Bollore shall have the right, exercisable by notice given
     within such 30-day period, to agree to supply the Distributor under this
     Agreement for the same price terms offered by the Alternate Supplier, in
     which event the Distributor shall not retain the Alternate Supplier, and
     Bollore shall continue to exclusively supply the Distributor under this
     Agreement, but on such price terms (the "Match Right") until the next Price
     Negotiation Period;

          (ii) Pursuant only to the terms of this Section 3(g), the Distributor
     shall notify Bollore of any change in price terms (not the result of
     changes due to the automatic operation of a specific price formula which
     was part of the original price terms) by the Alternate Supplier within 5
     business days of the Distributor being notified thereof, and Bollore shall
     have a Match Right for 5 business days following receipt of such notice in
     connection therewith;


                                        8
<PAGE>

          (iii) If the Distributor is being supplied by an Alternate Supplier
     pursuant to this Section, Bollore shall have the right, prior to or during
     any subsequent Price Negotiation Period, to notify the Distributor that it
     intends to commence shipping Product hereunder again (as of either (x) the
     date such Price Negotiation Period commences or (y) the date final
     agreement is reached or an arbitration award is issued with respect to
     prices under Section 3(d)) and to exercise its right to negotiation and, if
     necessary, arbitrate a new price structure pursuant to Section 3(d) above,
     in which event, thereafter Bollore shall supply, and the Distributor shall
     purchase, Products in accordance with the prices in effect pursuant to the
     terms of this Agreement, adjusted as may be required by such arbitration
     award or agreement as provided in Section 3(d), subject to the right of
     Bollore to give an Adjustment Notice under this Section again at a later
     time; and

          (iv) Any agreement between the Distributor and an Alternate Supplier
     shall not contain provisions which prevent the Distributor from complying
     with this Section.

     (h) No later than the Effective Date of this Agreement, the Distributor

shall establish and deliver to Bollore an irrevocable, unconditional, demand
letter of credit, which shall expire no earlier than sixty days after the second
anniversary of the Effective Date of this Agreement, in form and substance
reasonably satisfactory to Bollore, drawn on a bank reasonably satisfactory to
Bollore, and in the amount of FF 16,000,000 (which, together with any other
supplemental or replacement letters of credit of any amount, herein called the
"Letter of Credit"). It is the intent of the parties that the Letter of Credit
will secure payments to be made by the Distributor for shipments of Products
pursuant to this Agreement as provided in Section 6(c). Therefore, in the event
that the Distributor does not pay Bollore in accordance with Section 3(a) above
within 15 days of the due date thereof, Bollore may draw on the Letter of Credit
to the extent of such unpaid invoiced amount as provided in Section 6(c) below.

     After the second anniversary of the Effective Date, if Bollore requires a
Letter of Credit from the Distributor, Bollore shall bear 50% of the bank fees
(exclusive of legal costs) imposed on the Distributor by the bank for issuance
of such letter of credit, it being understood that Bollore may not require a
Letter of Credit in excess of 16,000,000 FF. The Distributor may, at any time,
arrange for a letter of credit in an amount greater than the amount required by
Bollore, provided


                                        9
<PAGE>

the Distributor shall bear all costs and fees associated with such greater
amount.

     Notwithstanding anything to the contrary contained in this Agreement, and
notwithstanding any limitation in this Agreement on the amount of the Letter of
Credit Bollore may require Distributor to provide, in no event shall Bollore be
required to ship any Products ordered by the Distributor if the amount then
outstanding under the Letter of Credit is less than the aggregate of all unpaid
invoices then currently outstanding (including invoiced amounts that may be in
dispute) plus the invoice amount of the purchase order to be shipped, unless
Bollore waives in writing the requirement of a Letter of Credit, which Bollore
may do from time to time for specific shipments or specific time periods.

     4. Advertising and Promotion.

     (a) The Distributor shall submit to Bollore all written materials to be
used in advertising, promotional and marketing campaigns (all of which shall be
prepared in accordance with Section 9), for approval by Bollore, which approval
shall not be unreasonably withheld. If notice of disapproval shall not have been
given within 15 business days after receipt of such copy by Bollore, approval
shall be deemed granted. Notice of disapproval, if any, shall specify the
reasons for said disapproval.

     (b) The Distributor shall comply in all material respects with all laws and
regulations of all jurisdictions, relative to its sales activities.

     5. Exclusivity and Non-Competition.

     (a) During the Term of this Agreement and for a period of five years after

termination of this Agreement, the Distributor shall not directly or indirectly,
manufacture, sell, distribute or otherwise deal in or be associated with
promotion in the Territory of cigarette paper or cigarette paper booklets
("Competitive Products") (including, but not limited to, owning an interest in
any company, partnership or other entity which directly or indirectly
manufactures, sells or distributes Competitive Products) except for (i) the
distribution and sale of such products produced by Bollore or by an Alternate
Supplier or by the Distributor as permitted by Sections 3(g), 10(a) and 10(b);
(ii) ownership of no more than 2% of the issued and


                                       10
<PAGE>

outstanding stock of a company whose securities are publicly traded on a
national securities exchange or an over-the-counter or similar public market;
and (iii) the distribution and sale of products manufactured by USTC with
Bollore's consent pursuant to the Consent Agreement. In addition, during the
term of this Agreement and for a period of five years after termination of this
Agreement, the Distributor shall cause its subsidiaries and affiliates (which
for purposes of this Agreement shall be deemed to include any Parent of the
Distributor and the Original Stockholders and Permitted Transferees (as such
terms are defined in section 11)) (collectively, the "Non-Compete Party") to
comply with the provisions of this Section.

     (b) During the term of this Agreement, the Distributor shall not permit any
individual to serve as a director of the Distributor or its subsidiaries and
affiliates if such individual is an officer, director or employee of a
corporation, partnership or other entity which directly or indirectly
manufactures, sells, distributes or promotes Competitive Products.

     (c) The Distributor acknowledges that there may be no adequate remedy at
law, and that money damages may not be an adequate remedy for a breach of this
Section. Therefore, the Distributor agrees that Bollore shall have the right, in
addition to its rights under Section 6(b)(iv) and any other rights it may have,
to injunctive relief and specific performance in the event of the Distributor's
breach of this Section 5. This remedy shall be cumulative and shall in no way
limit any other remedy Bollore may have at law, in equity or under this
Agreement.

     6. Term.

     (a) The term of this Agreement shall commence on the Effective Date of this
Agreement and shall continue until the twentieth anniversary date of this
Agreement; whereupon this Agreement shall automatically renew thereafter for
successive twenty-year periods unless such initial term or renewal period is
earlier terminated in accordance with subparagraphs (b) or (c) below.

     (b) Notwithstanding the foregoing, this Agreement shall terminate upon
written notice by the party indicated below as follows:

          (i) (A) at the option of either party, if (x) there shall be filed by
     the other party a petition under any reorganization, bankruptcy, insolvency
     or similar statute, or if



                                       11

<PAGE>

     such party shall make an assignment for the benefit of creditors or if such
     party is being liquidated or dissolved, (y) there shall be filed against
     the other party any petition specified in clause (x) or such other party
     shall be adjudged a bankrupt or shall be subject to an order of bankruptcy
     or if a receiver, trustee or custodian is appointed, which results in the
     entry of an order of relief or if any or substantially all of its assets
     are attached and any such petition, adjudication, order or attachment
     remains undismissed, undischarged or unbonded for a period of sixty days or
     (B) at the option of the Distributor if the equivalent to the foregoing
     shall occur under the laws of any foreign jurisdiction with respect to
     Bollore; or

          (ii) at the option of Bollore, if the Distributor shall fail to
     purchase and pay for in any calendar year a minimum of [**] booklets of the
     Products for resale in the Territory, upon notice given within 120 days of
     the end of such calendar year; or

          (iii) at the option of Bollore, if there shall be a wilful material
     breach by the Distributor of the terms of Section 4(a); Section 8; or
     Sections 9(b), 9(c) or 9(d); and at the option of Bollore, if the
     Distributor shall fail to comply in any material respect with the terms of
     any final award granted by arbitrators pursuant to Section 14(d); in each
     case where such breach or noncompliance under this Subsection (iii) shall
     not be cured within 60 days after notice thereof.

          (iv) at the option of Bollore, immediately upon notice by Bollore if:
     (A) either the Distributor or any Non-Compete Party violates the terms of
     Section 5(a) or 5(b); (B) any violation shall occur under Section 11(b);
     (C) an assignment, delegation or sublicense by the Distributor shall occur
     in violation of Section 14(a); or (D) the Distributor shall violate in any
     material respect the second sentence of the first paragraph or the first
     sentence of the third paragraph of Section 1(b); provided, however, that if
     there shall have occurred, without the knowledge of Distributor, a
     violation under (A) or (B) by a party other than Distributor, the
     Distributor shall have a period of 10 days from the date it first has
     knowledge of such violation to cure, or cause to be cured, such violation,
     provided it shall promptly notify Bollore in writing that such violation
     has occurred and the manner in which it has been cured.

     (c) In the event the Distributor fails to make payment of any amount when
due under this Agreement, and such failure continues for more than 15 days from
the due date thereof, from and after such 15th day, (i) all amounts unpaid shall
bear


                                       12
<PAGE>

interest from such 15th day to the date of payment at a rate equal to the sum of
(A) the "prime rate" as announced by Chemical Bank, N.A. (New York City) from
time to time as set forth in the Wall Street Journal which rate shall change
when and if such "prime rate" shall change, plus (B) 2%; and, (ii) Bollore shall

be entitled to draw upon the Letter of Credit, if any, in an amount up to the
lesser of the amount due or the principal amount remaining under the Letter of
Credit at any time by presenting a copy of a demand notice to the issuer of the
Letter of Credit (the "Draw Down"). If any amount (including any interest
payable hereunder) shall continue to remain outstanding after the Draw Down on
the Letter of Credit or, if there shall be no Letter of Credit as contemplated
by Section 3(h), any amount shall remain outstanding after 15 days from the due
date thereof, Bollore may, by written notice to the Distributor, terminate this
Agreement effective on a date specified in such notice, which date shall be not
less than 120 days from the original due date of the amount which has not been
paid, unless payment of such amount (together with accrued interest) is made
prior to the close of business on the business day immediately preceding the
termination date specified in the notice in which case such termination notice
shall not be effective. Notwithstanding the foregoing, in the event that the
Distributor (i) in the case of payment for Product, disputes in good faith any
amounts due and owing for product delivered as a result of a claim such product
was defective or damaged or there was invoice error or (ii) disputes in good
faith any other amounts claimed by Bollore to be due under this Agreement,
Bollore shall not have the right to terminate the Agreement as a result of
non-payment of the disputed amount unless the Distributor continues to fail to
pay the amount due after the dispute is resolved.

     (d) After the end of the term of this Agreement, Bollore and any persons
designated by it shall be free to deal with all customers of the Distributor
within and throughout the Territory and may appoint, accept orders from, and
deliver Products to, one or more new distributors in the Territory, without
incurring any liability or obligation to the Distributor. Bollore shall have the
right by written notice to the Distributor within 30 days after the termination,
but not the obligation, to purchase from the Distributor all remaining undamaged
inventories of the Products then owned by the Distributor at the Distributor's
cost for such inventory. If Bollore elects not to purchase such inventory, the
Distributor shall have 90 days to sell any inventory in its possession, which
sale shall be consistent with the terms of this Agreement. Thereafter, the
Distributor shall not sell any Products or make any use of the


                                       13
<PAGE>

Marks (as defined in Section 9) without Bollore's prior written
consent.

     (e) All rights of termination under subparagraphs (b) and (c) shall be in
addition to all other rights and remedies available at law or under this
Agreement.

     7. Purchase of Equipment.

     No later than six months after the Closing under the Asset Purchase
Agreement, Bollore shall purchase, and the Distributor shall sell, certain of
the Distributor's manufacturing equipment listed on Schedule C (the "Equipment")
in accordance with the purchase schedule attached as Schedule D. The Distributor
represents, warrants and covenants to Bollore that if the Closing shall occur
(a) at the Closing, the Distributor shall be the sole owner of the Equipment,

free and clear of any and all liens, pledges, security interests, options,
encumbrances, charges, agreements or claims of any kind whatsoever, (b) at the
Closing, the Equipment shall be in the same condition as the Distributor
received it from USTC, (c) the Distributor shall acquire from USTC all of the
operating equipment previously used by USTC in the manufacture of cigarette
paper booklets (except for equipment which has been destroyed) and all such
equipment shall be included in the Equipment being conveyed to Bollore and (d)
the Distributor shall deliver a bill of sale to Bollore, in form and substance
reasonably satisfactory to Bollore conveying title to the Equipment in its then
current condition. The purchase price for the Equipment shall be 2,000,000
Product booklets as indicated on Schedule D and to be delivered in accordance
with the schedule set forth on Schedule D. Bollore shall pay for the cost of
removal, crating, freighting, insuring and transporting the Equipment to its own
facilities. Bollore shall have no responsibility for repairs and clean-up to the
premises from which the Equipment is removed.

     8. Insurance.

     If the Distributor plans to distribute promotional products in addition to
the Products, the Distributor shall either (i) increase its insurance prior to
the distribution of such promotional products to cover any possible additional
liability related to the distribution of such new products or (ii) cause the
third party manufacturer of such promotional products to name Bollore as an
additional insured under its insurance policy.


                                       14
<PAGE>

     If during the term of this Agreement the Distributor elects, pursuant to
Sections 3(g), 10(a) or 10(b), to select a substitute third-party manufacturer
for the Products, the Distributor agrees to cause such third-party manufacturer,
at its own cost and expense, (i) to obtain general and product liability
insurance, in commercially reasonable amounts, and (ii) to name Bollore as an
additional insured under such insurance policies. In the event the Distributor
chooses to manufacture the Products itself during the term hereof (in lieu of
selecting a third party manufacturer), prior to the commencement of such
manufacture, the Distributor shall obtain, at its own cost and expense, general
and product liability insurance in commercially reasonable amounts and shall
name Bollore as an additional insured under such insurance policies; provided,
however, the above shall not apply to any production prior to the Effective Date
of this Agreement by any third-party manufacturers for USTC of any ancillary or
promotional products. Pursuant to the terms of this Section 8, the Distributor
shall promptly provide Bollore with, and cause its third-party manufacturers to
provide promptly to Bollore, certificates evidencing the foregoing. Such
insurance shall provide that it may not be cancelled or modified without at
least 30 days' prior written notice to Bollore and that the issuer waives all
rights of subrogation against any insured party thereunder. All insurance under
this Section shall be in such commercially reasonable amounts and cover such
commercially reasonable risks as Bollore deems reasonably appropriate.

     9. Trademark License.

     (a) License. Subject to the terms and conditions hereinafter set forth,

Bollore hereby grants the Distributor an exclusive, royalty-free license to use
the marks "ZIG-ZAG" and the head design (as set forth on Schedule E) (the
"Marks") in the Territory in connection with the promotion of the Products for
the term of this Agreement. In the event that the Distributor is permitted to
use third party manufacturers for the Products or manufacture the Products
itself under the provisions of Sections 3(g), 10(a) or 10(b), then such license
shall automatically be deemed granted, as an exclusive, royalty-free license to
use the Marks in the Territory to manufacture or permit others to manufacture
the Products for the Distributor's account as provided in such sections and
subject at all times to the terms and restrictions set forth below (including,
without limitation, the quality control and notice provisions). Such license
shall automatically terminate when Bollore resumes supplying the Distributor
pursuant to Section 3(g) or 10(a), or if this Agreement shall terminate.



                                       15
<PAGE>

     (b) Ownership and Use of Marks. Bollore hereby acknowledges that, as
between the parties, the Distributor has acquired from USTC the U.S.
registrations and pending applications set forth on Schedule F hereto for the
mark "ZIG-ZAG" in the United States in the forms set forth in those
registrations for use in connection with tobacco in tubular or non-tubular form
consisting of cigarettes, cigars, smoking tobacco, chewing tobacco,
roll-your-own cigarette tobacco and snuff (collectively, "Tobacco Products")
(such marks are herein referred to as the "Tobacco Marks") and that the
Distributor is the sole owner of the Tobacco Marks for use in the United States
in connection with Tobacco Products and the goodwill pertaining thereto and that
all goodwill and improved reputation generated by the Distributor's use of the
Tobacco Marks on the Tobacco Products shall inure to the benefit of the
Distributor with respect to such Tobacco Products. Bollore agrees that it will
not contest the Distributor's ownership of the Tobacco Marks or the validity of
the registration of the Tobacco Marks nor take any action in derogation of the
Distributor's rights in the Tobacco Marks.

     The Distributor hereby acknowledges that, as between the parties, Bollore
is the sole owner of the Marks and all variations thereof, for all uses (other
than in connection with the Tobacco Products) and the good will pertaining
thereto and that nothing contained in this Agreement shall constitute an
assignment of the Marks or grant to the Distributor any right, title or interest
therein, except the right to use them as set forth in this Agreement. The
Distributor agrees that it will not contest Bollore's ownership of and rights in
the Marks or the validity of the registration of the Marks nor take any action
in derogation of Bollore's rights in the Marks and that all goodwill and
improved reputation generated by the Distributor's use of the Marks shall inure
to the benefit of Bollore. Bollore hereby acknowledges and approves of the
license agreements to be assigned to the Distributor by USTC pursuant to the
Asset Purchase Agreement listed on Schedule G hereto for ancillary and
promotional products and the Distributor hereby acknowledges that Bollore is the
sole and exclusive owner of the trademarks sub- licensed under such agreements
(with respect to all uses other than on Tobacco Products) and shall cooperate
with Bollore in obtaining registrations of the Marks in the categories referred
to in such license agreements. The Distributor shall at any time execute any

documents and provide specimens of use, at its own expense, as required by
Bollore to confirm Bollore's ownership of the Marks. Bollore shall, from time to
time, prosecute trademark applications as it deems necessary, the costs and
expenses of which shall be borne by Bollore. If at any time the Distributor


                                       16
<PAGE>

wishes to alter the Marks in any way or create new marks which are variations of
the Marks or are used in conjunction with the Marks, such alterations and new
marks (collectively, "New Marks") must be approved by Bollore prior to their
use. Bollore may withhold its approval for any reason. The New Marks, if
approved, shall be owned exclusively by Bollore and the Distributor shall assist
Bollore in obtaining any necessary registrations for such New Marks. In
addition, any reference in this Agreement to "Marks" shall be deemed to include
any New Marks approved by Bollore in the future.

     (c) Quality Control. (i) The Distributor shall at all times maintain the
quality standards set forth by Bollore for all goods and services in connection
with which the Marks are used, except that if an Alternate Supplier or the
Distributor is permitted to manufacture Products under this Agreement, the
quality standards shall be determined in accordance with the next two sentences.
In the event that an Alternate Supplier or the Distributor is permitted to
manufacture under this Agreement, Bollore shall supply the Distributor with a
set of specifications for the manufacture of the Products within 8 business days
of Bollore's Adjustment Notice under Section 3(g) or Discontinuance Notice (as
hereafter defined) under Section 10(b), or the occurrence of a Disruption Event
(as hereafter defined) under Section 10(a), which specifications shall be the
same as those used by Bollore for the year immediately prior to the notice or
event. The Distributor shall submit to Bollore, for its written approval,
samples of any Product to be manufactured by an Alternate Supplier or the
Distributor and if Bollore and the Distributor are unable to agree whether such
samples meet the specifications within two business days, then the parties shall
submit the samples to an Independent Evaluator (selected in accordance with the
procedures set forth in Section 2) who shall determine whether or not such
samples meet the specifications within two business days and whose determination
shall be binding on the parties. The Distributor agrees to cooperate with
Bollore to ensure preservation of the goodwill associated with the Marks and to
comply in all material respects with all applicable laws and regulations
pertaining to the goods and services in connection with which the Marks are
used. All use of the Marks shall conform to the image and reputation associated
therewith.

          (ii) The design and manufacture of all goods or promotional material
     (an "Article") bearing the Mark shall be subject to the prior written
     approval of Bollore. To this end, samples of each such Article shall be
     submitted to Bollore, free of cost to Bollore, for written approval prior
     to any distribution or other use by the Distributor. After such samples


                                       17

<PAGE>

     have been approved by Bollore, the Distributor shall not modify or alter
     the Article in any respect without Bollore's prior written consent. The
     Distributor shall not use any other trademark or tradename (other than its
     corporate name or other fictitious corporate name reasonably acceptable to
     Bollore) in connection with the Products.

          (iii) If at any time Bollore notifies the Distributor that an Article
     (i) fails to be of substantially the same quality as that previously
     approved by Bollore, the Distributor shall immediately cease the
     production, sale, distribution and promotion of such non-conforming
     Article, or (ii) fails to be of at least the same quality, but with defects
     in quality that are not substantial, the Distributor shall cease production
     of such Article, but shall not be required to cease distribution of such
     Article for a period of 60 days, after which period no such Articles shall
     be manufactured or distributed unless they conform to all quality standards
     applicable thereto.

     (d) Notices. The Distributor will cause the trademark notice "(C)" or
"(TM)", as requested by Bollore, and/or such other legend as reasonably
requested by Bollore in writing from time to time or as may be required by any
law or regulation in the jurisdiction in which and goods or services are
offered, to appear on labels, packaging, advertising and other promotional
materials, in such manner and location as requested by Bollore with respect to
the Marks. The Distributor shall not affix any other trademark notice to any of
the foregoing or to the Products without Bollore's prior written approval. All
cigarette paper booklets shall indicate that the Distributor is the exclusive
distributor of Bollore in the Territory (provided that the Distributor may use
up all inventory acquired from USTC which indicates that USTC is the exclusive
distributor of Bollore).

     (e) Representation and Warranty. Bollore hereby represents and warrants to
the Distributor that it is the owner of the Marks for use in connection with
cigarette paper in the United States and is the owner of U.S. Registration Nos.
610,530, 1,127,946 and 1,247,856 therefor. Bollore makes no express or implied
representations or warranties as to ownership of the Marks for use outside of
the United States or for use in connection with any goods or services other than
cigarette paper and the Distributor assumes all risk with respect to any such
use thereof;

     (f) Infringements. Each of Bollore and the Distributor shall promptly
notify the other, in writing, of any uses of the Marks in contravention of the
license under this


                                       18
<PAGE>

Agreement or which otherwise may infringe on the Marks which may come to such
party's attention. Bollore shall have the option to send cease and desist
letters, commence and prosecute, at its own expense, such claims or suits, and
take such other action, as it in its sole discretion deems necessary and the
Distributor agrees to cooperate fully with Bollore in the prosecution of any

such claim. The Distributor shall have the option to commence and prosecute, at
its own expense, any such claim or suit (or take other enforcement action) which
Bollore determines not to commence or diligently pursue and Bollore agrees to
cooperate fully with the Distributor in the prosecution of any such claim. All
monetary recovery from any such claims or suits prosecuted shall be shared
equally between the parties, after reimbursement of the costs of prosecution.


     10. Interruption in Supply; Permanent Discontinuance.

     (a) If Bollore is unable to furnish some or all of the Distributor's
requirements for Products for any reason, other than (i) Bollore's inability to
furnish Products requested by the Distributor which exceed the quarterly or
monthly maximums set forth in the last sentence of Section 3(e), (ii) Bollore's
failure to ship Product as permitted by Section 3(h) or (iii) the application of
the second paragraph of Section 3(g) (a "Disruption Event"), then the
performance of the obligations of Bollore shall be suspended during the
continuance of any Disruption Event and shall be resumed promptly upon the
cessation of the Disruption Event. During a Disruption Event, the Distributor
shall be entitled to substitute other cigarette paper of like quality to the
extent its requirements are not being filled by Bollore, subject to the
provisions of Section 9(c) above, with an Alternate Supplier, and Bollore may,
at its option, select the Alternate Supplier who shall be reasonably
satisfactory to the Distributor. In such event, Bollore shall reimburse the
Distributor for the cost of the substituted product from such alternate sources
to the extent it exceeds the current purchase price of the Product (the "Price
Differential Payment").

     (b) In the event that Bollore decides to discontinue its cigarette paper
manufacturing operations permanently without assigning its rights to the
"ZIG-ZAG" mark and this Agreement to a third party as described in the second
sentence of the second paragraph of Section 14(a), it shall provide the
Distributor with written notice of such decision ("Discontinuance Notice") at
least 90 days prior to the effective date of such discontinuance, and the
Distributor shall be permitted to manufacture or permit others to manufacture
the Products for the Distributor's account


                                       19
<PAGE>

pursuant to Section 9 hereof, with an Alternate Supplier. After such 90-day
period, Bollore may discontinue its operations with no further liability to ship
the Products to the Distributor hereunder or to pay the Price Differential
Payment.

     11. Changes in Control of the Distributor.

     (a) For purposes of this Section, the following definitions shall apply:

     "Change in Control" shall mean a failure of (i) the Original Stockholders
and their Permitted Transferees to own beneficially (and solely control the
voting of), in the aggregate, at least 51% of the issued and outstanding voting
capital stock of all classes of the Parent, and retain the ability to elect a

majority of the directors of the Parent; or (ii) the Parent to own and solely
control the voting of, in the aggregate, at least 51% of the issued and
outstanding voting capital stock of all classes of the Distributor and retain
the ability to elect a majority of the directors of the Distributor.

     "Competitor" shall mean any person, corporation, partnership or other
entity that, directly or indirectly, manufactures, sells, markets, distributes
or promotes cigarette paper or cigarette paper booklets in the Territory, or
which owns, directly or indirectly, more than 30% of any class of voting capital
stock of a Competitor.

     "Original Stockholder" shall mean each of John Drake, Chris Goodwin and
Mark Graham.

     "Parent" shall mean any company which owns directly or indirectly 50% or
more of the voting capital stock of any class of the Distributor or another
Parent and/or has the ability to elect a majority of the directors of the
Distributor or another Parent.

     "Permitted Transferee" shall mean any spouse or lineal descendent of an
Original Stockholder or any trust for the benefit of any spouse or lineal
descendent where the trustees consist of Original Stockholders or Permitted
Transferees or a bank, trust company or attorney-at-law, which is not a
Competitor.


                                       20
<PAGE>

     (b) The following shall constitute violations of this Section:

          (i) if at any time an Original Stockholder or any Permitted Transferee
     or a Parent (as the case may be), transfers any shares of voting capital
     stock of any class of the Distributor or of a Parent to a Competitor;

          (ii) if at any time a Competitor acquires a total of at least 30% of
     any class of voting capital stock of the Distributor or a Parent (whether
     or not from an Original Stockholder or Permitted Transferee);

          (iii) if at any time before the fifth anniversary of the Effective
     Date of this Agreement, there is a Change in Control in either the
     Distributor or a Parent without the consent of Bollore, which may be
     withheld for any reason;

          (iv) if at any time after the fifth anniversary of the Effective Date
     of this Agreement, there is a Change in Control in either the Distributor
     or a Parent without the consent of Bollore, which may not be unreasonably
     withheld or delayed, it being understood that Bollore's refusal to consent
     to a transfer to a Competitor shall not be deemed unreasonable.

     12. [Intentionally omitted]

     13. Confidentiality.


     (a) Bollore and the Distributor acknowledge that the information each party
has provided or will provide in connection with the negotiation of and during
the term of this Agreement, including, without limitation, this Agreement, are
and shall be confidential and proprietary to the parties supplying such
information (the "Confidential Information"). Each party agrees not to use or
disclose to any third party the Confidential Information of the other party
except as required for performance of its obligations under this Agreement.
Moreover, each party hereto agrees to restrict dissemination of particular
Confidential Information to only those persons in its respective organization
who must have access to such Confidential Information in order to perform its
obligations under this Agreement and will advise such persons of the
confidentiality obligations hereunder.


                                       21
<PAGE>

     (b) The parties' obligations with regard to any Confidential Information
shall not apply in respect of such information that:

          (i) was in the public domain at the time it was disclosed;

          (ii) was disclosed with the written consent of the other party;

          (iii) becomes known to the disclosing party from a third party without
     breach of this Agreement; or

          (iv) is required to be disclosed by any state or federal court or
     agency, provided that, if permitted by law, the disclosing party shall
     promptly inform the non-disclosing party of the request to disclose, and as
     the non-disclosing party may reasonably request, the disclosing party shall
     assist the non-disclosing party, at the expense of the non-disclosing
     party, in any effort by such party to obtain a protective order with
     respect to such Confidential Information.

     (c) In the event this Agreement is terminated, each party in possession of
Confidential Information of the other party shall promptly return such
Confidential Information (and any copies, extracts and summaries thereof) to the
other party, or, with the other party's written consent, shall promptly destroy
such Confidential Information (and any copies, extracts and summaries thereof).

     (d) The provisions of this Section 13 shall survive for a period of five
years after termination of this Agreement.

     14. Additional Provisions.

     (a) Except as otherwise expressly provided in this Agreement, the
Distributor may not assign, delegate or sublicense any of its rights or duties
hereunder, by operation of law or otherwise, to any other person or entity
without the prior written consent of Bollore before such assignment, delegation
or sublicense is made; provided, however, that the Distributor may, upon prior
written notice to Bollore, assign this Agreement to a wholly-owned subsidiary
provided that (i) such assignee shall agree in a writing reasonably acceptable
to Bollore, to be bound by the terms of this Agreement, and (ii) the Distributor

shall continue to be primarily liable hereunder on its own behalf and on behalf
of such assignee.


                                       22
<PAGE>

     Bollore may assign, delegate or sublicense this Agreement, or any of its
rights or obligations hereunder, provided Bollore shall remain primarily liable
hereunder for itself and on behalf of any party to which such assignment,
delegation or sublicense is made. In addition, Bollore may assign this Agreement
(with prior written notice to the Distributor, but without its consent) to an
unaffiliated third party purchaser (by purchase, license or otherwise) of
Bollore's rights to the "ZIG-ZAG" trademark in the Territory, in which event
such purchaser shall be bound by this Agreement, and Bollore shall have no
further liability hereunder, except with regard to matters arising prior to such
assignment. In the event that Bollore assigns this Agreement to a third party as
contemplated by the immediately preceding sentence prior to the tenth
anniversary of the Effective Date of this Agreement (the "Transfer Price
Protection Period"), the price provisions under Sections 3(a), (b) and (c) shall
continue for the shorter of five years or the expiration of the Transfer Price
Protection Period, and such assignee shall not have the right to exercise any
right to renegotiate such price formula pursuant to Section 3(d) until 120 days
prior to the earlier of the expiration of five years after the date such
assignment becomes effective or the expiration of such Transfer Price Protection
Period.

     (b) The parties hereto agree that with regard to the licenses granted to
the Distributor pursuant to Section 6 hereof, no assignment or transfer of the
goodwill to the Bollore Trademarks is or has been deemed to have taken effect,
and the Distributor and Bollore acknowledge and agree that all proprietary
interest in and to the Bollore Trademarks shall remain with Bollore.

     (c) Any notice required under this Agreement shall be deemed duly given (i)
upon receipt by delivery in person or by courier or by telegram, telex,
telefacsimile which is confirmed by letter mailed certified or registered mail
or (ii) 5 days after being mailed by registered or certified mail, postage
prepaid return receipt requested, addressed as follows:

                  If to Bollore:

                  Bollore Technologies, S.A.
                  31/32 quai de Dion Bouton
                  32811 Puteaux Cedex, France
                  Attention:  Claude Parisot, Esq.
                  Telefax:  011-331-46-96-40-15


                                       23
<PAGE>

                  and, in the case of any notice relating to a claimed breach of
                  this Agreement, with a copy to:


                  Steven L. Kirshenbaum, Esq.
                  Proskauer Rose Goetz & Mendelsohn
                  1585 Broadway
                  New York, New York  10036
                  Telefax:  212-969-2900

                  If to the Distributor:

                  North Atlantic Trading Company, Inc.
                  c/o Drake, Goodwin & Graham
                  1301 Avenue of the Americas, 7th Floor
                  New York, New York  10019
                  Attention:  Mark Graham
                  Telefax:  212-259-5322

                  and, in the case of any notice relating to a claimed breach of
                  this Agreement, with a copy to:

                  Steven A. Hobbs, Esq.
                  Rogers & Wells
                  200 Park Avenue
                  New York, New York  10166
                  Telefax:  212-878-8375

Any party may change its address for the giving of notice by notice given in the
above manner. No other form of giving notice is precluded, but notice given by
any other means shall not be duly given unless and until actually received by
the addressee.

     (d) Should any dispute arise in connection with this Agreement, including,
without limitation, the interpretation of this Agreement, or the performance or
breach of any provision herein, or a purchase price adjustment is required under
the last paragraph of Section 2 or under Section 3(d) and such dispute cannot be
settled by good faith negotiation between the parties in accordance with the
terms hereof, at the written request of either party, such dispute shall be
finally and conclusively settled by binding arbitration held and conducted in
the State of New York in accordance with the rules of the American Arbitration
Association; except that any dispute regarding whether any Product meets
Bollore's quality standards shall be submitted to an Independent Evaluator as
contemplated by Sections 2 or 9(c). Such arbitration shall be conducted by a
panel of three arbitrators who are each an industry expert. Each party shall
appoint one arbitrator within 15 days who is unaffiliated with


                                       24
<PAGE>

that party and the two appointed arbitrators shall agree on a third unaffiliated
arbitrator within 15 days. Judgment upon the award rendered may be entered in
any court having jurisdiction or application may be made to such court for a
judicial acceptance of the award or an order for enforcement, as the case may
be. The foregoing, however, shall not preclude either party from bringing an
action in the courts for equitable relief pursuant to Section 5(c), or
terminating this Agreement pursuant to Section 6(b) or (c).


     The submission of any dispute for resolution to arbitration or to the
courts, as aforesaid, shall not, in and of itself, operate to terminate this
Agreement. Each party shall bear its own costs incurred during the arbitration,
and shall equally share the filing or other fees required to institute the
arbitration.

     (e) Notwithstanding anything to the contrary contained in this Agreement,
the effectiveness of this Agreement is contingent upon (i) the Closing under the
Asset Purchase Agreement and (ii) Bollore's receipt of the Closing Consent
Payment as defined in the Consent Agreement. For purposes of this Agreement, the
"Effective Date" of this Agreement shall be the date of such Closing. This
Agreement shall terminate and shall be of no further force and effect if the
Closing has not occurred on or before February 1, 1993. The Distributor shall
have no liability under the Bollore Documents for matters arising prior to the
Effective Date of this Agreement.

     (f) This Agreement constitutes the entire Agreement between the parties
with respect to the subject matter hereof, supersedes the Bollore Documents in
their entirety and all prior agreements relating to the subject matter hereof,
and can be amended, changed or extended only by a writing duly signed by both of
the parties. No waiver of a breach hereunder shall be valid unless contained in
a writing duly signed by the waiving party and a waiver given on any one
occasion shall not be deemed to be a waiver of the same or any other breach on
any other occasion. This Agreement shall be governed by and construed under the
internal laws of the State of New York applicable to contracts made and to be
performed within the State of New York.


                                       25
<PAGE>

     (g) This Agreement may be signed in counterparts, each of which shall be an
original and both of which together shall constitute one and the same
instrument.

     IN WITNESS WHEREOF, the parties have hereunto duly executed this Agreement
as of November 30, 1992.


                                            BOLLORE TECHNOLOGIES, S.A.


                                            By:
                                               -----------------------------
                                               Name:
                                               Title:


                                            NORTH ATLANTIC TRADING COMPANY, INC.


                                            By:
                                               -----------------------------
                                               Name:
                                               Title:

                                       26



<PAGE>

Portions of this exhibit have been omitted pursuant to a request for
confidential treatment. The omitted portions marked by [**] have been separately
filed with the Commission.

             AMENDED AND RESTATED DISTRIBUTION AND LICENSE AGREEMENT

                          Dated as of November 30, 1992



     The parties to this Agreement are Bollore Technologies, S.A., a corporation
organized under the laws of the Republic of France ("Bollore"), and North
Atlantic Trading Company, Inc., a Delaware corporation (the "Distributor").


                                    PREAMBLE

     WHEREAS, pursuant to a Consent Agreement, dated November 30, 1992, among
Bollore, the Distributor, United States Tobacco Company ("USTC") and certain of
USTC's affiliates (the "Consent Agreement"), Bollore has consented to the
transfer and assignment to the Distributor of USTC's rights and interests in, to
and under the Bollore Documents, other than the Manufacturing Rights (as those
terms are defined in the Consent Agreement) contingent upon the consummation of
the transactions contemplated by the Asset Purchase Agreement, dated November
25, 1992, among the Distributor, USTC and certain of USTC's affiliates (the
"Asset Purchase Agreement") and provided that the Bollore Documents are
immediately amended and restated pursuant to this Agreement; and

     WHEREAS, the parties desire to restate, amend and supersede the Bollore
Documents in their entirety as herein provided;

     NOW, THEREFORE, the parties hereby agree, for good and valuable
consideration, to restate, amend and supersede the Bollore Documents in their
entirety as follows:


     1. Distribution Rights.

     (a) On the terms and subject to the conditions of this Agreement, Bollore
hereby grants to the Distributor for the term of this Agreement (as defined in
Section 6) the exclusive right to purchase the cigarette paper booklets sold
under the trademark "ZIG-ZAG" listed on Schedule A (the "Products") from Bollore
for resale in Hong Kong, Singapore, Dubai, Qatar, Oman and Jordan (collectively,
the "Territory"). During the term of this Agreement, Bollore shall not sell the
Products to any person or company in the Territory other than the Distributor
and, except as expressly otherwise provided in this Agreement, Bollore shall
sell to the Distributor the quantities of the Products required by the
Distributor.



<PAGE>



     (b) The Distributor accepts the grant of such right and shall use its best
efforts throughout the term of this Agreement to promote and sell the Products
within and throughout the Territory. Except as expressly provided otherwise in
this Agreement, the Distributor shall purchase all of its requirements of
Products exclusively from Bollore.

     The Distributor shall have the sole right to determine the prices at and
the terms upon which the Distributor shall sell the Products within the
Territory and to determine the wholesalers and subdistributors and other
customers to whom it sells the Products, provided, to the best of the
Distributor's knowledge, all such parties use or resell the Products solely
within the Territory.

     During the term of this Agreement, the Distributor shall not sell the
Products outside the Territory (other than pursuant to, and in accordance with
the terms of, a written agreement with Bollore) and shall not knowingly sell the
Products to any party who, directly or indirectly, resells or distributes such
Products outside, or sells to a third party for resale or distribution outside,
the Territory, and shall immediately cease selling to any such party upon
becoming aware of such party's sales outside the Territory. Bollore may select
(a) other distributors for the Products in other territories, and (b) other
distributors for any products not using the Marks (as defined in Section 8) in
the Territory.

     (c) The relationship between the parties is that of vendor and purchaser
(rather than principal and agent, employer and employee, partners or joint
venturers) and, accordingly, the Distributor is not empowered hereunder or
otherwise (i) to act for or to bind Bollore, (ii) to accept service of process
on behalf of Bollore in the Territory or (iii) to make any express or implied
representation or warranty on behalf of Bollore; provided, however, that the
Distributor may describe and represent itself as the exclusive distributor of
the Products in the Territory.

     (d) The Distributor shall provide Bollore with information relating to unit
sales volume and inventory of the Products in the Territory on at least a
monthly basis consistent with past practices between Bollore and USTC and its
affiliates.

     (e) The Distributor shall be solely responsible for securing all required
import licenses, governmental approvals, permits and authorizations necessary
for the importation and sale of the Products in the Territory; provided,
however, that Bollore shall use its reasonable best efforts (at the
Distributor's expense) to cooperate with the Distributor in securing such
licenses, approvals, permits and authorizations. Bollore shall, at its own
expense, supply any technical data and samples



                                        2


<PAGE>



required in connection with necessary governmental registration of Products in
the Territory; provided, however, that the Distributor shall use such technical
data and any other proprietary information obtained from Bollore solely for the
purpose of obtaining such registration. Bollore shall be solely responsible for
securing all required export licenses, governmental approvals, permits and
authorizations necessary for the exportation of the Products from the country of
manufacture; provided, however, that the Distributor shall use its reasonable
best efforts (at Bollore's expense) to cooperate with Bollore in securing such
licenses, approvals, permits and authorizations. The Distributor shall, at its
own expense, supply such information and data as may be required in connection
with obtaining any of the foregoing.


     2. Warranties; Product Defects.

     Bollore shall ship and deliver all Products in saleable condition, and
Bollore represents and warrants that all Products are merchantable, but makes no
other representation or warranty express or implied regarding the condition of
the Products. The Distributor is not authorized to extend or modify any warranty
or guaranty on behalf of Bollore. All Products received by the Distributor will
be inspected promptly upon receipt for damage, but in no event later than 15
days after receipt. If any Products are materially damaged, defective and not
usable or saleable in the ordinary course of the Distributor's business
("Defective Products"), then the Distributor's sole and exclusive remedy
(subject to the fourth paragraph of this Section 2) shall be rejection of the
Defective Products with a right to a refund of the payment for such Defective
Products if they have been paid for (as provided below) and without obligation
to pay for such rejected portion if they have not been paid for. Except as
provided below, if Bollore does not receive a written rejection from the
Distributor of a shipment, or part thereof, within 15 days after delivery of
such shipment, the Distributor shall be deemed irrevocably to have accepted such
shipment. If the Distributor timely notifies Bollore that it rejects all or part
of a shipment, Bollore, at its sole expense, shall have 30 days after receipt of
such notice (a) to cure any defect by providing substitute Products or causing
the Defective Products to meet its customary quality standards, or (b) to
provide a credit to the Distributor for the amount due Bollore for such
Defective Products or refund such amount if previously paid. Bollore shall
supply either a return authorization number and return shipping instructions or
instructions to destroy the Defective Products and shall ship replacement
merchandise as soon as possible.

     Nothing herein shall prevent the Distributor from returning to Bollore for
refund of the purchase price paid therefor any product found to be manufactured
defectively which



                                        3


<PAGE>




is discovered by the Distributor subsequent to such inspection for damage.

     Notwithstanding the foregoing, if Bollore disputes the Distributor's claim
that any Product does not meet Bollore's customary quality standards or is
otherwise a Defective Product, the parties shall cooperate in good faith to
settle the dispute amicably. If they fail to agree, the parties shall submit
samples of the Product to a mutually agreed upon independent laboratory or
industry expert (which or who has no prior dealings and is unaffiliated with
either party) (an "Independent Evaluator") for testing and such Independent
Evaluator's determination shall be final and binding. If the parties fail to
agree upon an Independent Evaluator within 10 days, each party shall select an
Independent Evaluator and the two appointed Independent Evaluators shall agree
upon a third Independent Evaluator, whose determination shall be final and
binding. The losing party shall pay the costs of submitting the samples and
testing by the Independent Evaluator.

     Except for the remedies set forth in this Section, Bollore shall not be
liable to the Distributor or any other party by reason of supplying defective or
otherwise non-conforming Product; except that nothing herein shall affect
Bollore's liability, if any, as a matter of law, to third parties for defective
product nor Bollore's liability to the Distributor arising from third party
claims relating to defective Product, but Bollore shall have no liability to the
Distributor for damages to Distributor arising from lost profits or lost
opportunities of the Distributor.

     To the extent requested by the Distributor, Bollore shall modify the
Products to the extent reasonably necessary to comply with applicable laws in
the Territory; provided, however, that is such modification increases Bollore's
costs, the parties shall negotiate in good faith for 30 days for a mutually
agreed upon purchase price adjustment to reflect such additional costs. If after
such 30 day period the parties, acting in good faith, have been unable to agree,
the parties shall submit the dispute to binding arbitration in accordance with
Section 12(d); provided, however, that during such 30 day period and/or
arbitration, the previously established prices shall apply to all transactions
and corresponding payment schedules of Bollore and the Distributor.
Notwithstanding the proviso contained in the previous sentence, if after such 30
day period and/or arbitration a new price is established, such new price shall
apply retroactively to the parties and the Distributor shall pay, within 10
business days of the final determination of the new price, to Bollore, the
amount equal to the difference between the amount that would have been paid over
such period if the new price had been in effect and the amount that was actually
paid.



                                        4


<PAGE>




     3. Terms of Sales.

     (a) The Distributor shall pay Bollore in French Francs the full invoiced
price for purchases of the Product, without any set-offs, withholdings or
deductions of any kind (other than amounts payable with respect to a specific
invoice, the payment of which the Distributor disputes in good faith because of
Defective Products covered by such invoice or an error in such invoice), not
later than 45 days after the date of issuance of the bill of lading. Such
payments shall be made by wire transfer of immediately available funds to
Bollore's [**], or such other account as Bollore may designate from time to
time. The Distributor shall be responsible for paying [**]. Bollore shall be
responsible for [**].

     (b) The prices to be charged by Bollore to the Distributor for the Products
shall initially be the prices set forth in Schedule A, which shall remain in
effect until December 31, 1993. From January 1, 1994 through December 31, 1994,
the prices shall increase by [**].

     (c) Until December 31, 1998, the following adjustment shall be made to
Product prices to account for material currency fluctuations: if the average
rate of exchange (averaging the bid and the asked rates), as quoted by the
reference banks of Credit Lyonnais (Paris), Chemical Bank (New York City) and
Banque Nationale de Paris (Paris) (the "Average Exchange Number") during the
calendar month immediately preceding the date of any invoice is less than [**],
the price for such Products shall be adjusted to be equal to the current Product
price pursuant to this Agreement, multiplied by a fraction, the numerator of
which is the Average Exchange Number and the denominator of which is [**].

     (d) In order to assure each of the parties commercially reasonable profits
in light of inflationary trends and currency translation factors, 120 days prior
to December 31, 1998 and each fifth-year anniversary of that date, the parties
shall enter into good faith negotiations to agree on an index and


                                        5
<PAGE>

a currency adjustment formula to replace those set forth in subparagraphs (b)
and (c) above (the "Price Negotiation Period"). If after the Price Negotiation
Period the parties, acting in good faith, have been unable to agree, the parties
agree to submit the dispute to binding arbitration in accordance with Section
12(d); provided, however, that during such Price Negotiation Period and/or
arbitration, the previously established and applicable indices and adjustment
formulae shall apply to all transactions and corresponding payment schedules of
Bollore and the Distributor. Notwithstanding the proviso contained in the
previous sentence, if after such Price Negotiation Period and/or arbitration a
new price is established, such new price shall apply retroactively to the
parties and the appropriate party shall pay, within 10 business days of the
final determination of the new price, to the party in whose favor a price
adjustment is made, the amount equal to the difference between the amount that
would have been paid over such period if the new price had been in effect and
the amount that was actually paid.

     (e) All terms of sale shall be [**]. Ninety days prior to the beginning of

each calendar year, the Distributor shall deliver to Bollore a Product purchase
forecast on a quarter-by-quarter basis, anticipating its purchase requirements
for each Product during the next year (other than the forecast for the first
full calendar year, which shall be delivered 15 days prior to the beginning of
that year). Purchases of Products shall be made by purchase orders on a
quarterly basis, with a firm purchase order to be delivered to Bollore at least
90 days prior to the beginning of each calendar quarter. The Distributor's order
for the first quarter is as listed on Schedule B. Bollore shall not be required
to deliver to the Distributor more than [**], of the Distributor's forecasted
annual purchase requirements and Bollore shall in no event be required to ship
Products to the Distributor if such shipment is not fully covered by the Letter
of Credit referred to in Section 3(g) or if the Distributor fails to make
payment as provided in the second sentence of Section 6(c).

     (f) Notwithstanding anything to the contrary in this Agreement, if at any
time the price received by Bollore under this Agreement for Products fails to
cover Bollore's costs (e.g., manufacturing, transportation, taxes, warehousing
and the like) for such Products, Bollore may give notice to the Distributor to
such effect, and thereby implement this Section (the "Adjustment Notice"), in
which event the parties shall promptly negotiate in good faith to determine if
they can agree on an adjustment to the price being charged under this Agreement
mutually acceptable to the parties. If the parties fail to reach an agreement
within 90


                                        6
<PAGE>

days of the delivery of the Adjustment Notice, the Distributor shall have the
right, subject to the conditions below, to contract with an alternate supplier
reasonably acceptable to Bollore ("Alternate Supplier") to manufacture and
supply the Products to the Distributor, in which event Bollore shall, pursuant
to Section 8(a), be deemed to have granted a royalty-free license to the
Distributor to permit such manufacture of the Products by the Alternate Supplier
for the sole account of the Distributor for such period as the Distributor shall
be entitled to purchase from such Alternate Supplier in accordance with this
Agreement.

     During the 90-day period following the delivery of the Adjustment Notice,
and for up to an additional 6 months thereafter, if no agreement on a price
adjustment has been reached, Bollore shall continue to supply the Distributor
under this Agreement to enable the Distributor to retain an Alternate Supplier.
After such additional 6-month period, or at such earlier date as an Alternate
Supplier shall have commenced supplying Products to the Distributor, Bollore may
cease supplying the Distributor hereunder, with no further liability to the
Distributor to supply the Distributor with Products under this Agreement or to
pay a Price Differential payment as referred to in Section 9(a) (unless Bollore
shall elect to continue supplying the Distributor pursuant to the provisions of
this Section as set forth below).

     The parties' rights under this Section shall be subject to the following:

          (i) The Distributor shall give Bollore not less than 30 days prior
     notice of the identity of, and the terms offered by, the Alternate

     Supplier, and Bollore shall have the right, exercisable by notice given
     within such 30-day period, to agree to supply the Distributor under this
     Agreement for the same price terms offered by the Alternate Supplier, in
     which event the Distributor shall not retain the Alternate Supplier, and
     Bollore shall continue to exclusively supply the Distributor under this
     Agreement, but on such price terms (the "Match Right") until the next Price
     Negotiation Period);

          (ii) Pursuant only to the terms of this Section 3(f), the Distributor
     shall notify Bollore of any change in price terms (not the result of
     changes due to the automatic operation of a specific price formula which
     was part of the original price terms) by the Alternate Supplier within 5
     business days of the Distributor being notified thereof, and Bollore shall
     have a Match Right for 5 business days following receipt of such notice in
     connection therewith;

          (iii) If the Distributor is being supplied by an Alternate Supplier
     pursuant to this Section, Bollore shall have


                                        7
<PAGE>

     the right, prior to or during any subsequent Price Negotiation Period, to
     notify the Distributor that it intends to commence shipping Product
     hereunder again (as of either (x) the date such Price Negotiation Period
     commences or (y) the date final agreement is reached or an arbitration
     award is issued with respect to prices under Section 3(d)) and to exercise
     its right to negotiation and, if necessary, arbitrate a new price structure
     pursuant to Section 3(d) above, in which event, thereafter Bollore shall
     supply, and the Distributor shall purchase, Products in accordance with the
     prices in effect pursuant to the terms of this Agreement, adjusted as may
     be required by such arbitration award or agreement as provided in Section
     3(d), subject to the right of Bollore to give an Adjustment Notice under
     this Section again at a later time; and

          (iv) Any agreement between the Distributor and an Alternate Supplier
     shall not contain provisions which prevent the Distributor from complying
     with this Section.

     (g) Pursuant to the Amended and Restated Distribution and License Agreement
of even date herewith between the parties hereto covering the United States
territory (the "U.S. Agreement"), the Distributor will establish and deliver to
Bollore the Letter of Credit (as defined in the U.S. Agreement). It is the
intent of the parties that the Letter of Credit will secure payments to be made
by the Distributor of shipments of Products pursuant to this Agreement as
provided in Section 6(c). Therefore, in the event that the Distributor does not
pay Bollore in accordance with Section 3(a) above within 15 days of the due date
thereof, Bollore may draw on the Letter of Credit to the extent of such unpaid
invoiced amount as provided in Section 6(c) below.

     Notwithstanding anything to the contrary contained in this Agreement, and
notwithstanding any limitation in this Agreement on the amount of the Letter of
Credit Bollore may require Distributor to provide, in no event shall Bollore be

required to ship any Products ordered by the Distributor if the amount then
outstanding under the Letter of Credit is less than the aggregate of all unpaid
invoices then currently outstanding (including invoiced amounts that may be in
dispute) plus the invoice amount of the purchase order to be shipped, unless
Bollore waives in writing the requirement of a Letter of Credit, which Bollore
may do from time to time for specific shipments or specific time periods.


     4. Advertising and Promotion.

     (a) The Distributor shall submit to Bollore all written materials to be
used in advertising, promotional and marketing campaigns (all of which shall be
prepared in accordance


                                        8
<PAGE>

with Section 8), for approval by Bollore, which approval shall not be
unreasonably withheld. If notice of disapproval shall not have been given within
15 business days after receipt of such copy by Bollore, approval shall be deemed
granted. Notice of disapproval, if any, shall specify the reasons for said
disapproval.

     (b) The Distributor shall comply in all material respects with all laws and
regulations of all jurisdictions, relative to its sales activities.


     5. Exclusivity and Non-Competition.

     (a) During the Term of this Agreement and for a period of five years after
termination of this Agreement, the Distributor shall not directly or indirectly,
manufacture, sell, distribute or otherwise deal in or be associated with
promotion in the Territory of cigarette paper or cigarette paper booklets
("Competitive Products") (including, but not limited to, owning an interest in
any company, partnership or other entity which directly or indirectly
manufactures, sells or distributes Competitive Products) except for (i) the
distribution and sale of such products produced by Bollore or by an Alternate
Supplier or by the Distributor as permitted by Sections 3(f), 9(a) and 9(b);
(ii) ownership of no more than 2% of the issued and outstanding stock of a
company whose securities are publicly traded on a national securities exchange
or an over-the-counter or similar public market; and (iii) the distribution and
sale of products manufactured by USTC with Bollore's consent pursuant to the
Consent Agreement. In addition, during the term of this Agreement and for a
period of five years after termination of this Agreement, the Distributor shall
cause its subsidiaries and affiliates (which for purposes of this Agreement
shall be deemed to include any Parent of the Distributor and the Original
Stockholders and Permitted Transferees (as such terms are defined in Section
10)) (collectively, the "Non-Compete Party") to comply with the provisions of
this Section.

     (b) During the term of this Agreement, the Distributor shall not permit any
individual to serve as a director of the Distributor or its subsidiaries and
affiliates if such individual is an officer, director or employee of a

corporation, partnership or other entity which directly or indirectly
manufactures, sells, distributes or promotes Competitive Products.

     (c) The Distributor acknowledges that there may be no adequate remedy at
law, and that money damages may not be an adequate remedy for a breach of this
Section. Therefore, the Distributor agrees that Bollore shall have the right, in
addition to its rights under Section 6(b)(iv) and any other rights it may have,
to injunctive relief and specific performance in the event


                                        9
<PAGE>

of the Distributor's breach of this Section 5. This remedy shall be cumulative
and shall in no way limit any other remedy Bollore may have at law, in equity or
under this Agreement.


     6. Term.

     (a) The term of this Agreement shall commence on the Effective Date of this
Agreement and shall continue until the tenth anniversary date of this Agreement
(the "Initial Term"), unless such Initial Term is earlier terminated in
accordance with subparagraphs (b) or (c) below. Provided that the Distributor is
not in breach in any material respect of this Agreement, and provided further
that the Distributor has purchased at least [**] booklets for resale within the
Territory in each of the last three years of the Initial Term (the "Renewal
Requirement"), this Agreement shall automatically renew thereafter for an
additional term of ten years. If at the end of the Initial Term the Distributor
has not met the Renewal Requirement, Bollore shall have the option, exercisable
within 120 days after the end of the Initial Term, to terminate this Agreement
in its entirety or only as to certain portions of the Territory.

     (b) Notwithstanding the foregoing, this Agreement shall terminate upon
written notice by the party indicated below as follows:

          (i) (A) at the option of either party, if (x) there shall be filed by
     the other party a petition under any reorganization, bankruptcy, insolvency
     or similar statute, or if such party shall make an assignment for the
     benefit of creditors, or is such party is being liquidated or dissolved,
     (y) there shall be filed against the other party any petition specified in
     clause (x) or such other party shall be adjudged a bankrupt or shall be
     subject to an order of bankruptcy or if a receiver, trustee or custodian is
     appointed, which results in the entry of an order of relief or if any or
     substantially all of its assets are attached and any such petition,
     adjudication, order or attachment remains undismissed, undischarged or
     unbonded for a period of sixty days or (B) at the option of the Distributor
     if the equivalent to the foregoing shall occur under the laws of any
     foreign jurisdiction with respect to Bollore; or

          (ii) at the option of Bollore, if there shall be a wilful material
     breach by the Distributor of the terms of Section 4(a); Section 7; or
     Sections 8(b), 8(c) or 8(d); and at the option of Bollore, if the
     Distributor shall fail to comply in any material respect with the terms of

     any final award granted by arbitrators pursuant to Section 12(d); in each
     case where such breach or noncompliance under this Subsection (ii) shall
     not be cured within 60 days after notice thereof; or


                                       10
<PAGE>

          (iii) at the option of either party upon the termination of the U.S.
     Agreement; provided, however, that in the event that either party has the
     option to terminate under this subparagraph (iii), they shall have the
     right to terminate this Agreement in its entirety or only as to certain
     portions of the Territory; or

          (iv) at the option of Bollore, immediately upon notice of Bollore if:
     (A) either the Distributor or any Non-Compete party violates the terms of
     Section 5(a) or 5(b; (B) any violation shall occur under Section 10(b; (c)
     an assignment, delegation or sublicense by the Distributor shall occur in
     violation of Section 12(a); or (D) the Distributor shall violate in any
     material respect the second sentence of the first paragraph or the first
     sentence of the third paragraph of Section 1(b); provided, however, that if
     there shall have occurred, without the knowledge of Distributor, a
     violation under (A) or (B) by a party other than Distributor, the
     Distributor shall have a period of 10 days from the date it first has
     knowledge of such violation to cure, or cause to be cured, such violation,
     provided it shall promptly notify Bollore in writing that such violation
     has occurred and the manner in which it has been cured.

     (c) In the event the Distributor fails to make payment of any amount when
due under this Agreement, and such failure continues for more than 15 days from
the due date thereof, from and after such 15th day, (i) all amounts unpaid shall
bear interest from such 15th day to the date of payment at a rate equal to the
sum of (A) the "prime rate" as announced by Chemical Bank, N.A. (New York City)
from time to time as set forth in the Wall Street Journal which rate shall
change when and if such "prime rate" shall change, plus (B) 2%; and, (ii)
Bollore shall be entitled to draw upon the Letter of Credit, if any, in an
amount up to the lesser of the amount due or the principal amount remaining
under the Letter of Credit at any time by presenting a copy of a demand notice
to the issuer of the Letter of Credit (the "Draw Down"). If any amount
(including any interest payable hereunder) shall continue to remain outstanding
after the Draw Down on the Letter of Credit or, if there shall be no Letter of
Credit as contemplated by Section 3(g) or the U.S. Agreement, any amount shall
remain outstanding after 15 days from the due date thereof, Bollore may, by
written notice to the Distributor, terminate this Agreement effective on a date
specified in such notice, which date shall be not less than 120 days from the
original due date of the amount which has not been paid, unless payment of such
amount (together with accrued interest) is made prior to the close of business
on the business day immediately preceding the termination date specified in the
notice in which case such termination notice shall not be effective.
Notwithstanding the foregoing, in the event that the Distributor (i) in the case
of payment for Product, disputes in good faith any amounts due and owing for
product delivered as a result of a



                                       11

<PAGE>

claim such product was defective or damaged or there was invoice error or (ii)
disputes in good faith any other amounts claimed by Bollore to be due under this
Agreement, Bollore shall not have the right to terminate the Agreement as a
result of non-payment of the disputed amount unless the Distributor continues to
fail to pay the amount due after the dispute is resolved.

     (d) After the end of the term of this Agreement, Bollore and any persons
designated by it shall be free to deal with all customers of the Distributor
within and throughout the Territory and may appoint, accept orders from, and
deliver Products to, one or more new distributors in the Territory, without
incurring any liability or obligation to the Distributor. Bollore shall have the
right by written notice to the Distributor within 30 days after the termination,
but not the obligation, to purchase from the Distributor all remaining undamaged
inventories of the Products then owned by the Distributor at the Distributor's
cost for such inventory. If Bollore elects not to purchase such inventory, the
Distributor shall have 90 days to sell any inventory in its possession, which
sale shall be consistent with the terms of this Agreement. Thereafter, the
Distributor shall not sell any Products or make any use of the Marks (as defined
in Section 8) without Bollore's prior written consent.

     (e) All rights of termination under subparagraphs (b) and (c) shall be in
addition to all other rights and remedies available at law or under this
Agreement.


     7. Insurance.

     If the Distributor plans to distribute promotional products in addition to
the Products, the Distributor shall either (i) increase its insurance prior to
the distribution of such promotional products to cover any possible additional
liability related to the distribution of such new products or (ii) cause the
third party manufacturer of such promotional products to name Bollore as an
additional insured under its insurance policy.

     If during the term of this Agreement the Distributor elects, pursuant to
Sections 3(f), 9(a) or 9(b), to select a substitute third-party manufacturer for
the Products, the Distributor agrees to cause such third-party manufacturer, at
its own cost and expense, (i) to obtain general and product liability insurance,
in commercially reasonable amounts, and (ii) to name Bollore as an additional
insured under such insurance policies. In the event the Distributor chooses to
manufacture the Products itself during the term hereof (in lieu of selecting a
third party manufacturer), prior to the commencement of such manufacture, the
Distributor shall obtain, at its own cost and expense, general


                                       12
<PAGE>

and product liability insurance in commercially reasonable amounts and shall
name Bollore as an additional insured under such insurance policies; provided,
however, the above shall not apply to any production prior to the Effective Date
of this Agreement by any third-party manufacturers for USTC of any ancillary or

promotional products. Pursuant to the terms of this Section 7, the Distributor
shall promptly provide Bollore with, and cause its third-party manufacturers to
provide promptly to Bollore, certificates evidencing the foregoing. Such
insurance shall provide that it may not be cancelled or modified without at
least 30 days' prior written notice to Bollore and that the issuer waives all
rights of subrogation against any insured party thereunder. All insurance under
this Section shall be in such commercially reasonable amounts and cover such
commercially reasonable risks as Bollore deems reasonably appropriate.


     8. Trademark License.

     (a) License. Subject to the terms and conditions hereinafter set forth,
Bollore hereby grants the Distributor an exclusive, royalty-free license to use
the marks "ZIG-ZAG" and the head design (as set forth on Schedule C) (the
"Marks") in the Territory in connection with the promotion of the Products for
the term of this Agreement. In the vent that the Distributor is permitted to use
third party manufacturers for the Products or manufacture the Products itself
under the provisions of Sections 3(f), 9(a) or 9(b), then such license shall
automatically be deemed granted, as an exclusive, royalty-free license to use
the Marks in the Territory to manufacture or permit others to manufacture the
Products for the Distributor's account as provided in such sections and subject
at all times to the terms and restrictions set forth below (including, without
limitation, the quality control and notice provisions). Such license shall
automatically terminate when Bollore resumes supplying the Distributor pursuant
to Section 3(f) or 9(a), or if this Agreement shall terminate.

     (b) Ownership and Use of Marks. The Distributor hereby acknowledges that,
as between the parties, Bollore is the sole owner of the Marks and all
variations thereof, for all uses and the good will pertaining thereto and that
nothing contained in this Agreement shall constitute an assignment of the Marks
or grant to the Distributor any right, title or interest therein, except the
right to use them as set forth in this Agreement. The Distributor agrees that it
will not contest Bollore's ownership of and rights in the Marks or the validity
of the registration of the Marks nor take any action in derogation of Bollore's
rights in the Marks and that all goodwill and improved reputation generated by
the Distributor's use of the Marks shall inure to the benefit of Bollore.
Bollore hereby acknowledges and approves of the license agreements to be
assigned to the Distributor by


                                       13
<PAGE>

USTC pursuant to the Asset Purchase Agreement listed on Schedule D hereto for
ancillary and promotional products and the Distributor hereby acknowledges that
Bollore is the sole and exclusive owner of the trademarks sub-licensed under
such agreements and shall cooperate with Bollore in obtaining registrations of
the Marks in the categories referred to in such license agreements. The
Distributor shall at any time execute any documents and provide specimens of
use, at its own expense, as required by Bollore to confirm Bollore's ownership
of the Marks. Bollore shall, from time to time, prosecute trademark applications
as its deems necessary, the costs and expenses of which shall be borne by
Bollore. If at any time the Distributor wishes to alter the Marks in any way or

create new marks which are variations of the Marks or are used in conjunction
with the Marks, such alterations and new marks (collectively, "New Marks")must
be approved by Bollore prior to their use. Bollore may withhold its approval for
any reason. The New Marks, if approved, shall be owned exclusively by Bollore in
obtaining any necessary registrations for such New Marks. In addition, any
reference in this agreement to "Marks" shall be deemed to include any New Marks
approved by Bollore in the future.

     (c) Quality Control. (i) The Distributor shall at all times maintain the
qualify standards set forth by Bollore for all goods and services in connection
with which the Marks are used, except that if an Alternate Supplier or the
Distributor is permitted to manufacture Products under this Agreement, the
quality standards shall be determined in accordance with the next two sentences.
In the event that an Alternate Supplier or the Distributor is permitted to
manufacture under this Agreement, Bollore shall supply the Distributor with a
set of specifications for the manufacture of the Products within 8 business days
of Bollore's Adjustment Notice under Section 3(f) or Discontinuance Notice (as
hereinafter defined) under Section 9(b), or the occurrence of a Disruption Event
(as hereinafter defined) under Section 9(a), which specifications shall be the
same as those used by Bollore for the year immediately prior to the notice or
event. The Distributor shall submit to Bollore, for its written approval,
samples of any Product to be manufactured by an Alternate Supplier or the
Distributor and if Bollore and the Distributor are unable to agree whether such
samples meet the specifications within two business days, then the parties shall
submit the samples to an Independent Evaluator (selected in accordance with the
procedures set forth in Section 2) who shall determine whether or not such
samples meet the specifications within two business days and whose determination
shall be binding on the parties. The Distributor agrees to cooperate with
Bollore to ensure preservation of the goodwill associated with the Marks and to
comply in all material respects with all applicable laws and regulations
pertaining to the goods and services in connection with which the Marks are
used. All use of the Marks shall conform to the image and reputation associated
therewith.


                                       14
<PAGE>

          (ii) the design and manufacture of all goods or promotional material
     (an "Article") bearing the Mark shall be subject to the prior written
     approval of Bollore. To this end, samples of each such Article shall be
     submitted to Bollore, free of cost to Bollore, for written approval prior
     to any distribution or other use by the Distributor. After such samples
     have been approved by Bollore, the Distributor shall not modify or alter
     the Article in any respect without Bollore's prior written consent. The
     Distributor shall not use any other trademark or tradename (other than its
     corporate name or other fictitious corporate name reasonably acceptable to
     Bollore) in connection with the Products.

          (iii) If at any time Bollore notifies the Distributor that an Article
     (i) fails to be of substantially the same quality as that previously
     approved by Bollore, the Distributor shall immediately cease the
     production, sale, distribution and promotion of such non-conforming
     Article, or (ii) fails to be of at least the same quality, but with defects

     in quality that are not substantial, the Distributor shall cease production
     of such Article, but shall not be required to case distribution of such
     Article for a period of 60 days, after which period no such Articles shall
     be manufactured or distributed unless they conform to all quality standards
     applicable thereto.

     (d) Notices. The Distributor will cause the trademark notice "o" or "TM",
as requested by Bollore, and/or such other legend as reasonably requested by
Bollore in writing from time to time or as may be required by any law or
regulation in that jurisdiction in which and goods or services are offered, to
appear on labels, packaging, advertising and other promotional materials, in
such manner and location as requested by Bollore with respect to the Marks. The
Distributor shall not affix any other trademark notice to any of the foregoing
or to the Products without Bollore's prior written approval. All cigarette paper
booklets shall indicate that the Distributor is an exclusive distributor of
Bollore in the Territory (provided that the Distributor may use up all inventory
acquired from USTC which indicates that USTC is the exclusive distributor of
Bollore).

     (e) Representation and Warranty. Bollore makes no express or implied
representations or warranties as to ownership of the of the Marks for use in the
Territory, except that Bollore has been granted the registrations or has made
applications for the registrations listed on Schedule E, or for use of the Marks
in connection with any goods or services other than cigarette paper and the
Distributor assumes all risk with respect to any such use thereof;

     (f) Infringements. Each of Bollore and the Distributor shall promptly
notify the other, in writing, of any use of the Marks in contravention of the
license under this


                                       15
<PAGE>

Agreement of which otherwise may infringe on the Marks which may come to such
party's attention. Bollore shall have the option to send cease and desist
letters, commence and prosecute, at its own expense, such claims or suits, and
take such other action, as it in its sole discretion deems necessary and the
Distributor agrees to cooperate fully with Bollore in the prosecution of any
such claim. The Distributor shall have the option to commence and prosecute, at
its own expense, any such claim or suit (or take other enforcement action) which
Bollore determines not to commence or diligently pursue and Bollore agrees to
cooperate fully with the Distributor in the prosecution of any such claim. All
monetary recovery from any such claims or suits prosecuted shall be shared
equally between the parties, after reimbursement of the costs of prosecution.

     9. Interruption in Supply; Permanent Discontinuance.

     (a) If Bollore is unable to furnish some or all of the Distributor's
requirements for Products for any reason, other than (i) Bollore's inability to
furnish Products requested by the Distributor which exceed the quarterly or
monthly maximums set forth in the last sentence of Section 3(e), (ii) Bollore's
failure to ship Product as permitted by Section 3(g) or (iii) the application of
the second paragraph of Section 3(f) (a "Disruption Event"), then the

performance of the obligations of Bollore shall be suspended during the
continuance of any Disruption Event and shall be resumed promptly upon the
cessation of the Disruption Event. During a Disruption Event, the Distributor
shall be entitled to substitute other cigarette paper of like quality to the
extent its requirements are not being filled by Bollore, subject to the
provisions of Section 8(c) above, with an Alternate Supplier, and Bollore may,
at its option, select the Alternate Supplier who shall be reasonably
satisfactory to the Distributor. In such event, Bollore shall reimburse the
Distributor for the cost of the substituted product from such alternate sources
to the extent it exceeds the current purchase price of the Product (the "Price
Differential Payment").

     (b) In the event that Bollore decides to discontinue its cigarette paper
manufacturing operations permanently without assigning its rights to the
"ZIG-ZAG" mark and this Agreement to a third party as described in the second
sentence of the second paragraph of Section 12(a), it shall provide the
Distributor with written notice of such decision ("Discontinuance Notice") at
least 90 days prior to the effective date of such discontinuance, and the
Distributor shall be permitted to manufacture or permit others to manufacture
the Products for the Distributor's account pursuant to Section 8 hereof, with an
Alternate Supplier. After such 90-day period, Bollore may discontinue its
operations with no further liability to ship the Products to the Distributor
hereunder or to pay the Price Differential Payment.


                                       16
<PAGE>

     10. Changes in Control of the Distributor.

     (a) For purposes of this Section, the following definitions shall apply:

     "Change in Control" shall mean a failure of (i) the Original Stockholders
and their Permitted Transferees to own beneficially (and solely control the
voting of), in the aggregate, at least 51% of the issued and outstanding voting
capital stock of all classes of the Parent, and retain the ability to elect a
majority of the directors of the Parent; or (ii) the Parent to own and solely
control the voting of, in the aggregate, at least 51% of the issued and
outstanding voting capital stock of all classes of the Distributor and retain
the ability to elect a majority of the directors of the Distributor.

     "Competitor" shall mean any person, corporation, partnership or other
entity that, directly or indirectly, manufactures, sells, markets, distributes
or promotes cigarette paper or cigarette paper booklets in the Territory, or
which owns, directly or indirectly, more than 30% of any class of voting capital
stock of a Competitor.

     "Original Stockholder" shall mean each of John Drake, Chris Goodwin and
Mark Graham.

     "Parent" shall mean any company which owns directly or indirectly 50% or
more of the voting capital stock of any class of the Distributor or another
Parent and/or has the ability to elect a majority of the directors of the
Distributor or another Parent.


     "Permitted Transferee" shall mean any spouse or lineal descendent of an
Original Stockholder or any trust for the benefit of any spouse or lineal
descendent where the trustees consist of Original Stockholders or Permitted
Transferees or a bank, trust company or attorney-at-law, which is not a
Competitor.

     (b) The following shall constitute violations of this Section:

          (i) if at any time an Original Stockholder or any Permitted Transferee
     or a Parent (as the case may be), transfers any shares of voting capital
     stock of any class of the Distributor or of a Parent to a Competitor;

          (ii) if at any time a Competitor acquires a total of at least 30% of
     any class of voting capital stock of the Distributor or a Parent (whether
     or not from an Original Stockholder or Permitted Transferee);


                                       17
<PAGE>

          (iii) if at any time before the fifth anniversary of the Effective
     Date of this Agreement, there is a Change in Control in either the
     Distributor or a Parent without the consent of Bollore, which may be
     withheld for any reason;

          (iv) if at any time after the fifth anniversary of the Effective Date
     of this Agreement, there is a Change in Control in either the Distributor
     or a Parent without the consent of Bollore, which may not be unreasonably
     withheld or delayed, it being understood that Bollore's refusal to consent
     to a transfer to a Competitor shall not be deemed unreasonable.


     11. Confidentiality.

     (a) Bollore and the Distributor acknowledge that the information each party
has provided or will provide in connection with the negotiation of and during
the term of this Agreement, including, without limitation, this Agreement, are
and shall be confidential and proprietary to the parties supplying such
information (the "Confidential Information"). Each party agrees not to use or
disclose to any third party the Confidential Information of the other party
except as required for performance of its obligations under this Agreement.
Moreover, each party hereto agrees to restrict dissemination of particular
Confidential Information to only those persons in its respective organization
who must have access to such Confidential Information in order to perform its
obligations under this Agreement and will advise such persons of the
confidentiality obligations hereunder.

     (b) The parties' obligations with regard to any Confidential Information
shall not apply in respect of such information that:

          (i) was in the public domain at the time it was disclosed;

          (ii) was disclosed with the written consent of the other party;


          (iii) becomes known to the disclosing party from a third party without
     breach of this Agreement; or

          (iv) is required to be disclosed by any state or federal court or
     agency, provided that, if permitted by law, the disclosing party shall
     promptly inform the non-disclosing party of the request to disclose, and
     as the non-disclosing party may reasonably request, the disclosing party
     shall assist the non-disclosing party, at the expense of the non-disclosing
     party, in any effort by such party to


                                       18
<PAGE>

     obtain a protective order with respect to such Confidential Information.

     (c) In the event this Agreement is terminated, each party in possession of
Confidential Information of the other party shall promptly return such
Confidential Information (and any copies, extracts and summaries thereof) to the
other party, or, with the other party's written consent, shall promptly destroy
such Confidential Information (and any copies, extracts and summaries thereof).

     (d) The provisions of this Section 11 shall survive for a period of five
years after termination of this Agreement.


     12. Additional Provisions.

     (a) Except as otherwise expressly provided in this Agreement, the
Distributor may not assign, delegate or sublicense any of its rights or duties
hereunder, by operation of law or otherwise, to any other person or entity
without the prior written consent of Bollore before such assignment, delegation
or sublicense is made; provided, however, that the Distributor may, upon prior
written notice to Bollore, assign this Agreement to a wholly-owned subsidiary
provided that (i) such assignee shall agree in a writing reasonably acceptable
to Bollore, to be bound by the terms of this Agreement, and (ii) the Distributor
shall continue to be primarily liable hereunder on its own behalf and on behalf
of such assignee.

     Bollore may assign, delegate or sublicense this Agreement, or any of its
rights or obligations hereunder, provided Bollore shall remain primarily liable
hereunder for itself and on behalf of any party to which such assignment,
delegation or sublicense is made. In addition, Bollore may assign this Agreement
(with prior written notice to the distributor, but without its consent) to an
unaffiliated third party purchaser (by purchase, license or otherwise) of
Bollore's rights to the "ZIG-ZAG" trademark in the Territory, in which events
such purchaser acquirer shall be bound by this Agreement, and Bollore shall have
no further liability hereunder, except with regard to matters arising prior to
such assignment. In the event that Bollore assigns this Agreement to a third
party as contemplated by the immediately preceding sentence prior to the tenth
anniversary of the Effective Date of this Agreement (the "Transfer Price
Protection Period"), the price provisions under Sections 3(a), (b) and (c) shall
continue for the shorter of five years or the expiration of the Transfer Price

Protection Period, and such assignee shall not have the right to exercise any
right to renegotiate such price formula pursuant to Section 3(d) until 120 days
prior to the earlier of the expiration of five years


                                       19
<PAGE>

after the date such assignment becomes effective or the expiration of such
Transfer Price Protection Period.

     (b) The parties hereto agree that with regard to the licenses granted to
the Distributor pursuant to Section 6 hereof, no assignment or transfer of the
goodwill to the Bollore Trademarks is or has been deemed to have taken effect,
and the Distributor and Bollore acknowledge and agree that all proprietary
interest in and to the Bollore Trademarks shall remain with Bollore.

     (c) Any notice required under this agreement shall be deemed duly given (i)
upon receipt by delivery or in person or by courier or by telegram, telex,
telefacsimile which is confirmed by letter mailed certified or registered mail
or (ii) 5 days after being mailed by registered or certified mail, postage
prepaid return receipt requested, addressed as follows:

               If to Bollore:

               Bollore Technologies, S.A.
               31/32 quai e Dion bouton
               32811 Puteaux Cedex, France
               Attention:  Claude Parisot, Esq.
               Telefax:  011-311-46-96-40-15

               and, in the case of any notice relating to a claimed 
               breach of this Agreement, with a copy to:

               Steven L. Kirshenbaum, Esq.
               Proskauer Rose Goetz & Mendelsohn
               1585 Broadway
               New York, New York  10036
               Telefax:  212-969-2900

               If to the Distributor:

               North Atlantic Trading Company, Inc.
               c/o Drake, Goodwin & Graham
               1301 Avenue of the Americas, 7th Floor
               New York, New York  10019
               Attention:  Mark Graham
               Telefax:  212-259-5322

               and, in the case of any notice relating to a claimed
               breach of this Agreement, with a copy to:


                                       20

<PAGE>

               Steven A. Hobbs, Esq.
               Rogers & Wells
               200 Park Avenue
               New York, New York  10166
               Telefax:  212-878-8375

Any party may change its address for the giving of notice by notice given in the
above manner. No other form of giving notice is precluded, but notice given by
any other means shall not be duly given unless and until actually received by
the addressee.

     (d) Should any dispute arise in connection with this Agreement, including,
without limitation, the interpretation of this Agreement, or the performance or
breach of any provision herein, or a purchase price adjustment is required under
the last paragraph of Section 2 or under Section 3(d) and such dispute cannot be
settled by good faith negotiation between the parties in accordance with the
terms hereof, at the written request of either party, such dispute shall be
finally and conclusively settled by binding arbitration held and conducted in
the State of New York in accordance with the rules of the American Arbitration
Association; except that any dispute regarding whether any Product meets
Bollore's quality standards shall be submitted to an Independent Evaluator as
contemplated by Sections 2 or 8(c). Such arbitration shall be conducted by a
panel of three arbitrators who are each an industry expert. Each party shall
appoint one arbitrator within 15 days who is unaffiliated with that party and
the two appointed arbitrators shall agree on a third unaffiliated arbitrator
within 15 days. Judgment upon the award rendered may be entered in any court
having jurisdiction or application may be made to such court for judicial
acceptance of the award or an order for enforcement, as the case may be. The
foregoing, however, shall not preclude either party from bringing an action in
the courts for equitable relief pursuant to Section 5(c), or terminating this
Agreement pursuant to Section 6(b) or (c).

     The submission of any dispute for resolution to arbitration or to the
courts, as aforesaid, shall not, in and of itself, operate to terminate this
Agreement. Each party shall bear its own costs incurred during the arbitration,
and shall equally share the filing or other fees required to institute the
arbitration.

     (e) Notwithstanding anything to the contrary contained in this Agreement,
the effectiveness of this Agreement is contingent upon (i) the Closing under the
Asset Purchase Agreement and (ii) Bolore's receipt of the Closing Consent
Payment as defined in the Consent Agreement. For purposes of this Agreement, the
"Effective Date" of this Agreement shall be the date of such Closing. This
Agreement shall terminate and shall be of no further force and effect if the
Closing has not


                                       21

<PAGE>

occurred on or before February 1, 1993. The Distributor shall have no liability
under the Bolore Documents for matters arising prior to the Effective Date of
this Agreement.

     (f) This Agreement constitutes the entire Agreement between the parties
with respect to the subject matter hereof, supersedes the Bollore Documents in
their entirety and all prior agreements relating to the subject matter hereof,
and can be amended, changed or extended only by a writing duly signed by both of
the parties. No waiver of a breach hereunder shall be valid unless contained in
a writing duly signed by the waiving party and a waiver given on any one
occasion shall not be deemed to be a waiver of the same or any other breach on
any other occasion. This Agreement shall be governed by and construed under the
internal laws of the State of New York applicable to contracts made and to be
performed within the State of New York.

     (g) This Agreement may be signed in counterparts, each of which shall be an
original and both of which together shall constitute one and the same
instrument.


                                       22
<PAGE>

     IN WITNESS WHEREOF, the parties have hereunto duly executed this Agreement
as of November 30, 1992.

                                   BOLLORE TECHNOLOGIES, S.A.


                                   By:
                                      --------------------------------
                                      Name:
                                      Title:



                                   NORTH ATLANTIC TRADING COMPANY,
                                   INC.


                                   By:
                                      --------------------------------
                                      Name:
                                      Title:



                                       23



<PAGE>

Portions of this exhibit have been omitted pursuant to a request for
confidential treatment. The omitted portions marked by [**] have been separately
filed with the Commission.

             AMENDED AND RESTATED DISTRIBUTION AND LICENSE AGREEMENT

                          Dated as of November 30, 1992


     The parties to this Agreement are Bollore Technologies, S.A., a corporation
organized under the laws of the Republic of France ("Bollore"), and North
Atlantic Trading Company, Inc., a Delaware corporation (the "Distributor").


                                    PREAMBLE

     WHEREAS, pursuant to a Consent Agreement, dated November 30, 1992, among
Bollore, the Distributor, United States Tobacco Company ("USTC") and certain of
USTC's affiliates (the "Consent Agreement"), Bollore has consented to the
transfer and assignment to the Distributor of USTC's rights and interests in, to
and under the Bollore Documents, other than the Manufacturing Rights (as those
terms are defined in the Consent Agreement) contingent upon the consummation of
the transactions contemplated by the Asset Purchase Agreement, dated November
25, 1992, among the Distributor, USTC and certain of USTC's affiliates (the
"Asset Purchase Agreement") and provided that the Bollore Documents are
immediately amended and restated pursuant to this Agreement; and

     WHEREAS, the parties desire to restate, amend and supersede the Bollore
Documents in their entirety as herein provided;

     NOW, THEREFORE, the parties hereby agree, for good and valuable
consideration, to restate, amend and supersede the Bollore Documents in their
entirety as follows:


     1. Distribution Rights.

     (a) On the terms and subject to the conditions of this Agreement, Bollore
hereby grants to the Distributor for the term of this Agreement (as defined in
Section 6) the exclusive right to purchase the cigarette paper booklets sold
under the trademark "ZIG-ZAG" listed on Schedule A (the "Products") from Bollore
for resale throughout the Dominion of Canada (the "Territory"). During the term
of this Agreement, Bollore shall not sell the Products to any person or company
in the territory other than the Distributor and, except as expressly otherwise
provided in this



<PAGE>




Agreement, Bollore shall sell to the Distributor the quantities of the Products
required by the Distributor.

     (b) The Distributor accepts the grant of such right and shall use its best
efforts throughout the term of this Agreement to promote and sell the Products
within and throughout the Territory. Except as expressly provided otherwise in
this Agreement, the Distributor shall purchase all of its requirements of
Products exclusively from Bollore.

     The Distributor shall have the sole right to determine the prices at and
the terms upon which the Distributor shall sell the Products within the
Territory and to determine the wholesalers and subdistributors and other
customers to whom it sells the Products, provided, to the best of the
Distributor's knowledge, all such parties use or resell the Products solely
within the Territory.

     During the term of this Agreement, the Distributor shall not sell the
Products outside the Territory (other than pursuant to, and in accordance with
the terms of, a written agreement with Bollore) and shall not knowingly sell the
Products to any party who, directly or indirectly, resells or distributes such
Products outside, or sells to a third party for resale or distribution outside,
the Territory, and shall immediately cease selling to any such party upon
becoming aware of such party's sales outside the Territory. Bollore may select
(a) other distributors for the Products in other territories, and (b) other
distributors for any products not using the Marks (as defined in Section 8) in
the Territory.

     (c) The relationship between the parties is that of vendor and purchaser
(rather than principal and agent, employer and employee, partners or joint
venturers) and, accordingly, the Distributor is not empowered hereunder or
otherwise (i) to act for or to bind Bollore, (ii) to accept service of process
on behalf of Bollore in the Territory or (iii) to make any express or implied
representation or warranty on behalf of Bollore; provided, however, that the
Distributor may describe and represent itself as the exclusive distributor of
the Products in the Territory.

     (d) The Distributor shall provide Bollore with information relating to unit
sales volume and inventory of the Products in the Territory on at least a
monthly basis consistent with past practices between Bollore and USTC and its
affiliates.



                                        2


<PAGE>



     (e) The Distributor shall be solely responsible for securing all required
import licenses, governmental approvals, permits and authorizations necessary
for the importation and sale of the Products in the Territory; provided,
however, that Bollore shall use its reasonable best efforts (at the

Distributor's expense) to cooperate with the Distributor in securing such
licenses, approvals, permits and authorizations. Bollore shall, at its own
expense, supply any technical data and samples required in connection with
necessary governmental registration of Products in the Territory; provided,
however, that the Distributor shall use such technical data and any other
proprietary information obtained from Bollore solely for the purpose of
obtaining such registration. Bollore shall be solely responsible for securing
all required export licenses, governmental approvals, permits and authorizations
necessary for the exportation of the Products from the country of manufacture;
provided, however, that the Distributor shall use its reasonable best efforts
(at Bollore's expense) to cooperate with Bollore in securing such licenses,
approvals, permits and authorizations. The Distributor shall, at its own
expense, supply such information and data as may be required in connection with
obtaining any of the foregoing.


     2. Warranties; Product Defects.

     Bollore shall ship and deliver all Products in saleable condition, and
Bollore represents and warrants that all Products are merchantable, but makes no
other representation or warranty express or implied regarding the condition of
the Products. The Distributor is not authorized to extend or modify any warranty
or guaranty on behalf of Bollore. All Products received by the Distributor will
be inspected promptly upon receipt for damage, but in no event later than 15
days after receipt. If any Products are materially damaged, defective and not
usable or saleable in the ordinary course of the Distributor's business
("Defective Products"), then the Distributor's sole and exclusive remedy
(subject to the fourth paragraph of this Section 2) shall be rejection of the
Defective Products with a right to a refund of the payment for such Defective
Products if they have been paid for (as provided below) and without obligation
to pay for such rejected portion if they have not been paid for. Except as
provided below, if Bollore does not receive a written rejection from the
Distributor of a shipment, or part thereof, within 15 days after delivery of
such shipment, the Distributor shall be deemed irrevocably to have accepted such
shipment. If the Distributor timely notifies Bollore that it rejects all or part
of a shipment, Bollore, at its sole expense, shall have 30 days



                                        3


<PAGE>



after receipt of such notice (a) to cure any defect by providing substitute
Products or causing the Defective Products to meet its customary quality
standards, or (b) to provide a credit to the Distributor for the amount due
Bollore for such Defective Products or refund such amount if previously paid.
Bollore shall supply either a return authorization number and return shipping
instructions or instructions to destroy the Defective Products and shall ship
replacement merchandise as soon as possible.


     Nothing herein shall prevent the Distributor from returning to Bollore for
refund of the purchase price paid therefor any Product found to be manufactured
defectively which is discovered by the Distributor subsequent to such inspection
for damage.

     Notwithstanding the foregoing, if Bollore disputes the Distributor's claim
that any Product does not meet Bollore's customary quality standards or is
otherwise a Defective Product, the parties shall cooperate in good faith to
settle the dispute amicably. If they fail to agree, the parties shall submit
samples of the Product to a mutually agreed upon independent laboratory or
industry expert (which or who has no prior dealings and is unaffiliated with
either party) (an "Independent Evaluator") for testing and such Independent
Evaluator's determination shall be final and binding. If the parties fail to
agree upon an Independent Evaluator within 10 days, each party shall select an
Independent Evaluator and the two appointed Independent Evaluators shall agree
upon a third Independent Evaluator, whose determination shall be final and
binding. The losing party shall pay the costs of submitting the samples and
testing by the Independent Evaluator.

     Except for the remedies set forth in this Section, Bollore shall not be
liable to the Distributor or any other party by reason of supplying defective or
otherwise non-conforming Product; except that nothing herein shall affect
Bollore's liability, if any, as a matter of law, to third parties for defective
product nor Bollore's liability to the Distributor arising from third party
claims relating to defective Product, but Bollore shall have no liability to the
Distributor for damages to Distributor arising from lost profits or lost
opportunities of the Distributor.

     To the extent requested by the Distributor, Bollore shall modify the
Products to the extent reasonably necessary to comply with applicable laws in
the Territory; provided, however, that if such modification increases Bollore's
costs, the parties shall negotiate in good faith for 30 days for a mutually
agreed



                                        4


<PAGE>



upon purchase price adjustment to reflect such additional costs. If after such
30 day period the parties, acting in good faith, have been unable to agree, the
parties shall submit the dispute to binding arbitration in accordance with
Section 12(d); provided, however, that during such 30 day period and/or
arbitration, the previously established prices shall apply to all transactions
and corresponding patent schedules of Bollore and the Distributor.
Notwithstanding the proviso contained in the previous sentence, if after such 30
day period and/or arbitration a new price is established, such new price shall
apply retroactively to the parties and the Distributor shall pay, within 10
business days of the final determination of the new price, to Bollore, the
amount equal to the difference between the amount that would have been paid over

such period if the new price had been in effect and the amount that was actually
paid.

     3. Terms of Sales.

     (a) The Distributor shall pay Bollore in French Francs the full invoiced
price for purchases of the Product, without any set-offs, withholdings or
deductions of any kind (other than amounts payable with respect to a specific
invoice, the payment of which the Distributor disputes in good faith because of
Defective Products covered by such invoice or an error in such invoice), not
later than 45 days after the date of issuance of the bill of lading. Such
payments shall be made by wire transfer of immediately available funds to
Bollore's [**], or such other account as Bollore may designate from time to
time. The Distributor shall be responsible for paying [**]. Bollore shall be
responsible for [**].

     (b) The prices to be charged by Bollore to the Distributor for the Products
shall initially be the prices set forth in Schedule A, which shall remain in
effect until December 31, 1993. From January 1, 1994 through December 31, 1994,
the prices shall increase by [**].

     (c) Until December 31, 1998, the following adjustment shall be made to
Product prices to account for material currency fluctuations: if the average
rate of exchange (averaging the bid


                                        5
<PAGE>

and the asked rates), as quoted by the reference banks of Credit Lyonnais
(Paris), Chemical Bank (New York City) and Banque Nationale de Paris (Paris)
(the "Average Exchange Number") during the calendar month immediately preceding
the date of any invoice is less than [**], the price for such Products shall be
adjusted to be equal to the current Product price pursuant to this Agreement,
multiplied by a fraction, the numerator of which is the Average Exchange Number
and the denominator of which is [**].

     (d) In order to assure each of the parties commercially reasonable profits
in light of inflationary trends and currency translation factors, 120 days prior
to December 31, 1998 and each fifth-year anniversary of that date, the parties
shall enter into good faith negotiations to agree on an index and a currency
adjustment formula to replace those set forth in subparagraphs (b) and (c) above
(the "Price Negotiation Period"). If after the Price Negotiation Period the
parties, acting in good faith, have been unable to agree, the parties agree to
submit the dispute to binding arbitration in accordance with Section 12(d);
provided, however, that during such Price Negotiation Period and/or arbitration,
the previously established and applicable indices and adjustment formulae shall
apply to all transactions and corresponding payment schedules of Bollore and the
Distributor. Notwithstanding the proviso contained in the previous sentence, if
after such Price Negotiation Period and/or arbitration a new price is
established, such new price shall apply retroactively to the parties and the
appropriate party shall pay, within 10 business days of the final determination
of the new price, to the party in whose favor a price adjustment is made, the
amount equal to the difference between the amount that would have been paid over

such period if the new price had been in effect and the amount that was actually
paid.

     (e) All terms of sale shall be [**]. Ninety days prior to the beginning of
each calendar year, the Distributor shall deliver to Bollore a Product purchase
forecast on a quarter-by-quarter basis, anticipating its purchase requirements
for each Product during the next year (other than the forecast for the first
full


                                        6
<PAGE>

calendar year, which shall be delivered 15 days prior to the beginning of that
year). Purchases of Products shall be made by purchase orders on a quarterly
basis, with a firm purchase order to be delivered to Bollore at least 90 days
prior to the beginning of each calendar quarter. The Distributor's order for the
first quarter is as listed on Schedule B. Bollore shall not be required to
deliver to the Distributor more than [**], of the Distributor's
forecasted annual purchase requirements and Bollore shall in no event be
required to ship Products to the Distributor if such shipment is not fully
covered by the Letter of Credit referred to in Section 3(g) or if the
Distributor fails to make payment as provided in the second sentence of Section
6(c).

     (f) Notwithstanding anything to the contrary in this Agreement, if at any
time the price received by Bollore under this Agreement for Products fails to
cover Bollore's costs (e.g., manufacturing, transportation, taxes, warehousing
and the like) for such Products, Bollore may give notice to the Distributor to
such effect, and thereby implement this Section (the "Adjustment Notice"), in
which event the parties shall promptly negotiate in good faith to determine if
they can agree on an adjustment to the price being charged under this Agreement
mutually acceptable to the parties. If the parties fail to reach an agreement
within 90 days of the delivery of the Adjustment Notice, the Distributor shall
have the right, subject to the conditions below, to contract with an alternate
supplier reasonably acceptable to Bollore ("Alternate Supplier") to manufacture
and supply the Products to the Distributor, in which event Bollore shall,
pursuant to Section 8(a), be deemed to have granted a royalty-free license to
the Distributor to permit such manufacture of the Products by the Alternate
Supplier for the sole account of the Distributor for such period as the
Distributor shall be entitled to purchase from such Alternate Supplier in
accordance with this Agreement.

     During the 90-day period following the delivery of the Adjustment Notice,
and for up to an additional 6 months thereafter, if no agreement on a price
adjustment has been reached, Bollore shall continue to supply the Distributor
under this Agreement to enable the Distributor to retain an Alternate Supplier.
After such additional 6-month period, or at such earlier date as an Alternate
Supplier shall have commenced supplying Products to the Distributor, Bollore may
cease supplying the Distributor hereunder, with no further liability to the
Distributor to supply the Distributor with Products under this Agreement or to
pay a Price Differential Payment as referred to in Section 9(a) (unless Bollore
shall elect to continue



                                        7

<PAGE>

supplying the Distributor pursuant to the provisions of this Section as set
forth below).

     The parties' rights under this Section shall be subject to the following:

          (i) The Distributor shall give Bollore not less than 30 days prior
     notice of the identity of, and the terms offered by, the Alternate
     Supplier, and Bollore shall have the right, exercisable by notice given
     within such 30-day period, to agree to supply the Distributor under this
     Agreement for the same price terms offered by the Alternate Supplier, in
     which event the Distributor shall not retain the Alternate Supplier, and
     Bollore shall continue to exclusively supply the Distributor under this
     Agreement, but on such price terms (the "Match Right") until the next Price
     Negotiation Period;

          (ii) Pursuant only to the terms of this Section 3(f), the Distributor
     shall notify Bollore of any change in price terms (not the result of
     changes due to the automatic operation of a specific price formula which
     was part of the original price terms) by the Alternate Supplier within 5
     business days of the Distributor being notified thereof, and Bollore shall
     have a Match Right for 5 business days following receipt of such notice in
     connection therewith;

          (iii) If the Distributor is being supplied by an Alternate Supplier
     pursuant to this Section, Bollore shall have the right, prior to or during
     any subsequent Price Negotiation Period, to notify the Distributor that it
     intends to commence shipping Product hereunder again (as of either (x) the
     date such Price Negotiation Period commences or (y) the date final
     agreement is reached or an arbitration award is issued with respect to
     prices under Section 3(d)) and to exercise its right to negotiation and, if
     necessary arbitrate a new price structure pursuant to Section 3(d) above,
     in which event, thereafter Bollore shall supply, and the Distributor shall
     purchase, Products in accordance with the prices in effect pursuant to the
     terms of this Agreement, adjusted as may be required by such arbitration
     award or agreement as provided in Section 3(d), subject to the right of
     Bollore to give an Adjustment Notice under this Section again at a later
     time; and

          (iv) Any agreement between the Distributor and an Alternate Supplier
     shall not contain provisions which prevent the Distributor from complying
     with this Section.


                                        8
<PAGE>

     (g) Pursuant to the Amended and Restated Distribution and License Agreement
of even date herewith between the parties hereto covering the United States
territory (the "U.S. Agreement"), the Distributor will establish and deliver to
Bollore the Letter of Credit (as defined in the U.S. Agreement). It is the
intent of the parties that the Letter of Credit will secure payments to be made
by the Distributor for shipments of Products pursuant to this Agreement as

provided in Section 6(c). Therefore, in the event that the Distributor does not
pay Bollore in accordance with Section 3(a) above within 15 days of the due date
thereof, Bollore may draw on the Letter of Credit to the extent of such unpaid
invoiced amount as provided in Section 6(c) below.

     Notwithstanding anything to the contrary contained in this Agreement, and
notwithstanding any limitation in this Agreement on the amount of the Letter of
Credit Bollore may require Distributor to provide, in no event shall Bollore be
required to ship any Products ordered by the Distributor if the amount then
outstanding under the Letter of Credit is less than the aggregate of all unpaid
invoices then currently outstanding (including invoiced amounts that may be in
dispute) plus the invoice amount of the purchase order to be shipped, unless
Bollore waives in writing the requirement of a Letter of Credit, which Bollore
may do from time to time for specific shipments or specific time periods.


     4. Advertising and Promotion.

     (a) The Distributor shall submit to Bollore all written materials to be
used in advertising, promotional and marketing campaigns (all of which shall be
prepared in accordance with Section 8), for approval by Bollore, which approval
shall not be unreasonably withheld. If notice of disapproval shall not have been
given within 15 business days after receipt of such copy by Bollore, approval
shall be deemed granted. Notice of disapproval, if any, shall specify the
reasons for said disapproval.

     (b) The Distributor shall comply in all material respects with all laws and
regulations of all jurisdictions, relative to its sales activities.


                                        9
<PAGE>

     5. Exclusivity and Non-Competition.

     (a) During the Term of this Agreement and for a period of five years after
termination of this Agreement, the Distributor shall not directly or indirectly,
manufacture, sell, distribute or otherwise deal in or be associated with
promotion in the Territory of cigarette paper or cigarette paper booklets
("Competitive Products") (including, but not limited to, owning an interest in
any company, partnership or other entity which directly or indirectly
manufactures, sells or distributes Competitive Products) except for (i) the
distribution and sale of such products produced by Bollore or by an Alternate
Supplier or by the Distributor as permitted by Sections 3(f), 9(a) and 9(b);
(ii) ownership of no more than 2% of the issued and outstanding stock of a
company whose securities are publicly traded on a national securities exchange
or an over-the-counter or similar public market; and (iii) the distribution and
sale of products manufactured by USTC with Bollore's consent pursuant to the
Consent Agreement. In addition, during the term of this Agreement and for a
period of five years after termination of this Agreement, the Distributor shall
cause its subsidiaries and affiliates (which for purposes of this Agreement
shall be deemed to include any Parent of the Distributor and the Original
Stockholders and Permitted Transferees (as such terms are defined in Section
10)) (collectively, the "Non-Compete Party") to comply with the provisions of

this Section.

     (b) During the term of this Agreement, the Distributor shall not permit any
individual to serve as a director of the Distributor or its subsidiaries and
affiliates if such individual is an officer, director or employee of a
corporation, partnership or other entity which directly or indirectly
manufactures, sells, distributes or promotes Competitive Products.

     (c) The Distributor acknowledges that there may be no adequate remedy at
law, and that money damages may not be an adequate remedy for a breach of this
Section. Therefore, the Distributor agrees that Bollore shall have the right, in
addition to its rights under Section 6(b)(v) and any other rights it may have,
to injunctive relief and specific performance in the event of the Distributor's
breach of this Section 5. This remedy shall be cumulative and shall in no way
limit any other remedy Bollore may have at law, in equity or under this
Agreement.


                                       10
<PAGE>

     6. Term.

     (a) The term of this Agreement shall commence on the Effective Date of this
Agreement and shall continue until the twentieth anniversary date of this
Agreement; whereupon this Agreement shall automatically renew thereafter for
successive twenty-year periods unless such initial term or renewal period is
earlier terminated in accordance with subparagraphs (b) or (c) below.

     (b) Notwithstanding the foregoing, this Agreement shall terminate upon
written notice by the party indicated below as follows:

          (i) (A) at the option of either party, if (x) there shall be filed by
     the other party a petition under any reorganization, bankruptcy, insolvency
     or similar statute, or if such party shall make an assignment for the
     benefit of creditors, or if such party is being liquidated or dissolved,
     (y) there shall be filed against the other party any petition specified in
     clause (x) or such other party shall be adjudged a bankrupt or shall be
     subject to an order of bankruptcy or if a receiver, trustee or custodian is
     appointed, which results in the entry of an order of relief or if any or
     substantially all of its assets are attached and any such petition,
     adjudication, order or attachment remains undismissed, undischarged or
     unbonded for a period of sixty days or (B) at the option of the Distributor
     if the equivalent to the foregoing shall occur under the laws of any
     foreign jurisdiction with respect to Bollore; or

          (ii) at the option of Bollore, if the Distributor shall fail to
     purchase and pay for in any calendar year a minimum of [**] booklets of the
     Products for resale in the Territory, upon notice given within 120 days of
     the end of such calendar year; or

          (iii) at the option of Bollore, if there shall be a wilful material
     breach by the Distributor of the terms of Section 4(a); Section 7; or
     Sections 8(b), 8(c) or 8(d); and at the option of Bollore, if the

     Distributor shall fail to comply in any material respect with the terms of
     any final award granted by arbitrators pursuant to Section 12(d); in each
     case where such breach or noncompliance under this Subsection (iii) shall
     not be cured within 60 days after notice thereof; or

          (iv) at the option of either party upon the termination of the U.S.
     Agreement; or


                                       11
<PAGE>

          (v) at the option of Bollore, immediately upon notice by Bollore if:
     (A) either the Distributor or any Non-compete Party violates the terms of
     Section 5(a) or 5(b); (B) any violation shall occur under Section 10(b);
     (C) an assignment, delegation or sublicense by the Distributor shall occur
     in violation of Section 12(a); or (D) the Distributor shall violate in any
     material respect the second sentence of the first paragraph or the first
     sentence of the third paragraph of Section 1(b); provided, however, that if
     there shall have occurred, without the knowledge of Distributor, a
     violation under (A) or (B) by a party other than Distributor, the
     Distributor shall have a period of 10 days from the date it first has
     knowledge of such violation to cure, or cause to be cured, such violation,
     provided it shall promptly notify Bollore in writing that such violation
     has occurred and the manner in which it has been cured.

     (c) In the event the Distributor fails to make payment of any amount when
due under this Agreement, and such failure continues for more than 15 days from
the due date thereof, from and after such 15th day, (i) all amounts unpaid shall
bear interest from such 15th day to the date of payment at a rate equal to the
sum of (A) the "prime rate" as announced by Chemical Bank, N.A. (New York City)
from time to time as set forth in the Wall Street Journal which rate shall
change when and if such "prime rate" shall change, plus (B) 2%; and, (ii)
Bollore shall be entitled to draw upon the Letter of Credit, if any, in an
amount up to the lesser of the amount due or the principal amount remaining
under the Letter of Credit at any time by presenting a copy of a demand notice
to the issuer of the Letter of Credit (the "Draw Down"). If any amount
(including any interest payable hereunder) shall continue to remain outstanding
after the Draw Down on the Letter of Credit or, if there shall be no Letter of
Credit as contemplated by Section 3(g) or the U.S. Agreement, any amount shall
remain outstanding after 15 days from the due date thereof, Bollore may, by
written notice to the Distributor, terminate this Agreement effective on a date
specified in such notice, which date shall be not less than 120 days from the
original due date of the amount which has not been paid, unless payment of such
amount (together with accrued interest) is made prior to the close of business
on the business day immediately preceding the termination date specified in the
notice in which case such termination notice shall not be effective.
Notwithstanding the foregoing, in the event that the Distributor (i) in the case
of payment for Product, disputes in good faith any amounts due and owing for
product delivered as a result of a claim such product was defective or damaged
or there was invoice error or (ii) disputes in good faith any other amounts
claimed by Bollore to be due under this Agreement, Bollore shall not have



                                       12
<PAGE>

the right to terminate the Agreement as a result of non-payment of the disputed
amount unless the Distributor continues to fail to pay the amount due after the
dispute is resolved.

     (d) After the end of the term of this Agreement, Bollore and any persons
designated by it shall be free to deal with all customers of the Distributor
within and throughout the Territory and may appoint, accept orders from, and
deliver Products to, one or more new distributors in the Territory, without
incurring any liability or obligation to the Distributor. Bollore shall have the
right by written notice to the Distributor within 30 days after the termination,
but not the obligation, to purchase from the Distributor all remaining undamaged
inventories of the Products then owned by the Distributor at the Distributor's
cost for such inventory. If Bollore elects not to purchase such inventory, the
Distributor shall have 90 days to sell any inventory in its possession, which
sale shall be consistent with the terms of this Agreement. Thereafter, the
Distributor shall not sell any Products or make any use of the Marks (as defined
in Section 8) without Bollore's prior written consent.

     (e) All rights of termination under subparagraphs (b) and (c) shall be in
addition to all other rights and remedies available at law or under this
Agreement.


     7. Insurance.

     If the Distributor plans to distribute promotional products in addition to
the Products, the Distributor shall either (i) increase its insurance prior to
the distribution of such promotional products to cover any possible additional
liability related to the distribution of such new products or (ii) cause the
third party manufacturer of such promotional products to name Bollore as an
additional insured under its insurance policy.

     If during the term of this Agreement the Distributor elects, pursuant to
Sections 3(f), 9(a) or 9(b), to select a substitute third-party manufacturer for
the Products, the Distributor agrees to cause such third-party manufacturer, at
its own cost and expense, (i) to obtain general and product liability insurance,
in commercially reasonable amounts, and (ii) to name Bollore as an additional
insured under such insurance policies. In the event the Distributor chooses to
manufacture the Products itself during the term hereof (in lieu of selecting a
third party manufacturer), prior to the commencement of such manufacture, the


                                       13
<PAGE>

Distributor shall obtain, at its own cost and expense, general and product
liability insurance in commercially reasonable amounts and shall name Bollore as
an additional insured under such insurance policies; provided, however, the
above shall not apply to any production prior to the Effective Date of this
Agreement by any third-party manufacturers for USTC of any ancillary or
promotional products. Pursuant to the terms of this Section 7, the Distributor

shall promptly provide Bollore with, and cause its third-party manufacturers to
provide promptly to Bollore, certificates evidencing the foregoing. Such
insurance shall provide that it may not be cancelled or modified without at
least 30 days' prior written notice to Bollore and that the issuer waives all
rights of subrogation against any insured party thereunder. All insurance under
this Section shall be in such commercially reasonable amounts and cover such
commercially reasonable risks as Bollere deems reasonably appropriate.


     8. Trademark License.

     (a) License. Subject to the terms and conditions hereinafter set forth,
Bollore hereby grants the Distributor an exclusive, royalty-free license to use
the marks "ZIG-ZAG" and the head design (as set forth on Schedule C) (the
"Marks") in the Territory in connection with the promotion of the Products for
the term of this Agreement. In the event that the Distributor is permitted to
use third party manufacturers for the Products or manufacture the Products
itself under the provisions of Sections 3(f), 9(a) or 9(b), then such license
shall automatically be deemed granted, as an exclusive, royalty-free license to
use the Marks in the Territory to manufacture or permit others to manufacture
the Products for the Distributor's account as provided in such sections and
subject at all times to the terms and restrictions set forth below (including,
without limitation, the quality control and notice provisions). Such license
shall automatically terminate when Bollore resumes supplying the Distributor
pursuant to Section 3(f) or 9(a), or if this Agreement shall terminate.

     (b) Ownership and Use of Marks. The Distributor hereby acknowledges that,
as between the parties, Bollore is the sole owner of the Marks and all
variations thereof, for all uses (other than in connection with tobacco in
tubular or non-tubular form consisting of cigarettes, cigars, smoking tobacco,
chewing tobacco, roll-your-own cigarette tobacco and snuff (collectively,
"Tobacco Products")) and the good will pertaining thereto and that nothing
contained in this Agreement shall constitute an assignment of the Marks or grant
to the Distributor any right,


                                       14
<PAGE>

title or interest therein, except the right to use them as set forth in this
Agreement. The Distributor agrees that it will not contest Bollore's ownership
of and rights in the Marks or the validity of the registration of the Marks nor
take any action in derogation of Bollore's rights in the Marks and that all
goodwill and improved reputation generated by the Distributor's use of the Marks
shall inure to the benefit of Bollore. Bollore hereby acknowledges and approves
of the license agreements to be assigned to the Distributor by USTC pursuant to
the Asset Purchase Agreement listed on Schedule D hereto for ancillary and
promotional products and the Distributor hereby acknowledges that Bollore is the
sole and exclusive owner of the trademarks sub- licensed under such agreements
(with respect to all uses other than on Tobacco Products) and shall cooperate
with Bollore in obtaining registrations of the Marks in the categories referred
to in such license agreements. The Distributor shall at any time execute any
documents and provide specimens of use, at its own expense, as required by
Bollore to confirm Bollore's ownership of the Marks. Bollore shall, from time to

time, prosecute trademark applications as it deems necessary, the costs and
expenses of which shall be borne by Bollore. If at any time the Distributor
wishes to alter the Marks in any way or create new marks which are variations of
the Marks or are used in conjunction with the Marks, such alterations and new
marks (collectively, "New Marks") must be approved by Bollore prior to their
use. Bollore may withhold its approval for any reason. The New Marks, if
approved, shall be owned exclusively by Bollore and the Distributor shall assist
Bollore in obtaining any necessary registrations for such New Marks. In
addition, any reference in this Agreement to "Marks" shall be deemed to include
any New Marks approved by Bollore in the future.

     (c) Quality Control. (i) The Distributor shall at all times maintain the
quality standards set forth by Bollore for all goods and services in connection
with which the Marks are used, except that if an Alternate Supplier or the
Distributor is permitted to manufacture Products under this Agreement, the
quality standards shall be determined in accordance with the next two sentences.
In the event that an Alternate Supplier or the Distributor is permitted to
manufacture under this Agreement, Bollore shall supply the Distributor with a
set of specifications for the manufacture of the Products within 8 business days
of Bollore's Adjustment Notice under Section 3(f) or Discontinuance Notice (as
hereafter defined) under Section 9(b), or the occurrence of a Disruption Event
(as hereafter defined) under Section 9(a), which specifications shall be the
same as those used by Bollore for the year immediately prior to the notice or
event. The Distributor shall submit to Bollore, for its written


                                       15
<PAGE>

approval, samples of any Product to be manufactured by an Alternate Supplier or
the Distributor and if Bollore and the Distributor are unable to agree whether
such samples meet the specifications within two business days, then the parties
shall submit the samples to an Independent Evaluator (selected in accordance
with the procedures set forth in Section 2) who shall determine whether or not
such samples meet the specifications within two business days and whose
determination shall be binding on the parties. The Distributor agrees to
cooperate with Bollore to ensure preservation of the goodwill associated with
the Marks and to comply in all material respects with all applicable laws and
regulations pertaining to the goods and services in connection with which the
Marks are used. All use of the Marks shall conform to the image and reputation
associated therewith.

          (ii) The design and manufacture of all goods or promotional material
     (an "Article") bearing the Mark shall be subject to the prior written
     approval of Bollore. To this end, samples of each such Article shall be
     submitted to Bollore, free of cost to Bollore, for written approval prior
     to any distribution or other use by the Distributor. After such samples
     have been approved by Bollore, the Distributor shall not modify or alter
     the Article in any respect without Bollore's prior written consent. The
     Distributor shall not use any other trademark or tradename (other than its
     corporate name or other fictitious corporate name reasonably acceptable to
     Bollore) in connection with the Products.

          (iii) If at any time Bollore notifies the Distributor that an Article

     (i) fails to be of substantially the same quality as that previously
     approved by Bollore, the Distributor shall immediately cease the
     production, sale, distribution and promotion of such non-conforming
     Article, or (ii) fails to be of at least the same quality, but with defects
     in quality that are not substantial, the Distributor shall cease production
     of such Article, but shall not be required to cease distribution of such
     Article for a period of 60 days, after which period no such Articles shall
     be manufactured or distributed unless they conform to all quality standards
     applicable thereto.

     (d) Notices. The Distributor will cause the trademark notice "(R)" or
"(TM)", as requested by Bollore, and/or such other legend as reasonably
requested by Bollore in writing from time to time or as may be required by any
law or regulation in the jurisdiction in which any goods or services are
offered, to appear on labels, packaging, advertising and other promotional
materials, in such manner and location as requested by Bollore with respect to
the Marks. The Distributor shall not affix any


                                       16
<PAGE>

other trademark notice to any of the foregoing or to the Products without
Bollore's prior written approval. All cigarette paper booklets shall indicate
that the Distributor is the exclusive distributor of Bollore in the Territory
(provided that the Distributor may use up all inventory acquired from USTC which
indicates that USTC is the exclusive distributor of Bollore).

     (e) Representation and Warranty. Bollore hereby represents and warrants to
the Distributor that it is the owner of the Canadian Registration Nos. UCA44319
for the mark "ZIG-ZAG" and 278058 for the head design for use in connection with
cigarette paper in Canada. Bollore makes no other express or implied
representations or warranties as to ownership of the Marks in Canada or for use
outside of the Territory or for use in connection with any goods or sen ices
other than cigarette paper and the Distributor assumes all risk with respect to
any such use thereof.

     (f) Infringements. Each of Bollore and the Distributor shall promptly
notify the other, in writing, of any uses of the Marks in contravention of the
license under this Agreement or which otherwise may infringe on the Marks which
may come to such party's attention. Bollore shall have the option to send cease
and desist letters, commence and prosecute, at its own expense, such claims or
suits, and take such other action, as it in its sole discretion deems necessary
and the Distributor agrees to cooperate fully with Bollore in the prosecution of
any such claim. The Distributor shall have the option to commence and prosecute,
at its own expense, any such claim or suit (or take other enforcement action)
which Bollore determines not to commence or diligently pursue and Bollore agrees
to cooperate fully with the Distributor in the prosecution of any such claim.
All monetary recovery from any such claims or suits prosecuted shall be shared
equally between the parties, after reimbursement of the costs of prosecution.


     9. Interruption in Supply; Permanent Discontinuance.


     (a) If Bollore is unable to furnish some or all of the Distributor's
requirements for Products for any reason, other than (i) Bollore's inability to
furnish Products requested by the Distributor which exceed the quarterly or
monthly maximums set forth in the last sentence of Section 3(e), (ii) Bollore's
failure to ship Product as permitted by Section 3(g) or (iii) the application of
the second paragraph of Section 3(f) (a "Disruption Event"), then the
performance of the obligations of Bollore shall be suspended during the
continuance of any


                                       17
<PAGE>

Disruption Event and shall be resumed promptly upon the cessation of the
Disruption Event. During a Disruption Event, the Distributor shall be entitled
to substitute other cigarette paper of like quality to the extent its
requirements are not being filled by Bollore, subject to the provisions of
Section 8(c) above, with an Alternate Supplier, and Bollore may, at its option,
select the Alternate Supplier who shall be reasonably satisfactory to the
Distributor. In such event, Bollore shall reimburse the Distributor for the cost
of the substituted product from such alternate sources to the extent it exceeds
the current purchase price of the Product (the "Price Differential Payment").

     (b) In the event that Bollore decides to discontinue its cigarette paper
manufacturing operations permanently without assigning its rights to the
"ZIG-ZAG" mark and this Agreement to a third party as described in the second
sentence of the second paragraph of Section 12(a), it shall provide the
Distributor with written notice of such decision ("Discontinuance Notice") at
least 90 days prior to the effective date of such discontinuance, and the
Distributor shall be permitted to manufacture or permit others to manufacture
the Products for the Distributor's account pursuant to Section 8 hereof, with an
Alternate Supplier. After such 90-day period, Bollore may discontinue its
operations with no further liability to ship the Products to the Distributor
hereunder or to pay the Price Differential Payment.


     10. Changes in Control of the Distributor.

     (a) For purposes of this Section, the following definitions shall apply:

     "Change in Control" shall mean a failure of (i) the Original Stockholders
and their Permitted Transferees to own beneficially (and solely control the
voting of), in the aggregate, at least 51% of the issued and outstanding voting
capital stock of all classes of the Parent, and retain the ability to elect a
majority of the directors of the Parent; or (ii) the Parent to own and solely
control the voting of, in the aggregate, at least 51% of the issued and
outstanding voting capital stock of all classes of the Distributor and retain
the ability to elect a majority of the directors of the Distributor.

     "Competitor" shall mean any person, corporation, partnership or other
entity that, directly or indirectly, manufactures, sells, markets, distributes
or promotes cigarette paper or cigarette paper booklets in the Territory, or
which



                                       18
<PAGE>

owns, directly or indirectly, more than 30% of any class of voting capital stock
of a Competitor.

     "Original Stockholder" shall mean each of John Drake, Chris Goodwin and
Mark Graham.

     "Parent" shall mean any company which owns directly or indirectly 50% or
more of the voting capital stock of any class of the Distributor or another
Parent and/or has the ability to elect a majority of the directors of the
Distributor or another Parent.

     "Permitted Transferee" shall mean any spouse or lineal descendent of an
Original Stockholder or any trust for the benefit of any spouse or lineal
descendent where the trustees consist of Original Stockholders or Permitted
Transferees or a bank, trust company or attorney-at-law, which is not a
Competitor.

     (b) The following shall constitute violations of this Section:

          (i) if at any time an Original Stockholder or any Permitted Transferee
     or a Parent (as the case may be), transfers any shares of voting capital
     stock of any class of the Distributor or of a Parent to a Competitor;

          (ii) if at any time a Competitor acquires a total of at least 30% of
     any class of voting capital stock of the Distributor or a Parent (whether
     or not from an Original Stockholder or Permitted Transferee);

          (iii) if at any time before the fifth anniversary of the Effective
     Date of this Agreement, there is a Change in Control in either the
     Distributor or a Parent without the consent of Bollore, which may be
     withheld for any reason;

          (iv) if at any time after the fifth anniversary of the Effective Date
     of this Agreement, there is a Change in Control in either the Distributor
     or a Parent without the consent of Bollore, which may not be unreasonably
     withheld or delayed, it being understood that Bollore's refusal to consent
     to a transfer to a Competitor shall not be deemed unreasonable.


                                       19
<PAGE>

     11. Confidentiality.

     (a) Bollore and the Distributor acknowledge that the information each party
has provided or will provide in connection with the negotiation of and during
the term of this Agreement, including, without limitation, this Agreement, are
and shall be confidential and proprietary to the parties supplying such
information (the "Confidential Information"). Each party agrees not to use or
disclose to any third party the Confidential Information of the other party

except as required for performance of its obligations under this Agreement.
Moreover, each party hereto agrees to restrict dissemination of particular
Confidential Information to only those persons in its respective organization
who must have access to such Confidential Information in order to perform its
obligations under this Agreement and will advise such persons of the
confidentiality obligations hereunder.

     (b) The parties' obligations with regard to any Confidential Information
shall not apply in respect of such information that:

          (i) was in the public domain at the time it was disclosed;

          (ii) was disclosed with the written consent of the other party;

          (iii) becomes known to the disclosing party from a third party without
     breach of this Agreement; or

          (iv) is required to be disclosed by any state or federal court or
     agency, provided that, if permitted by law, the disclosing party shall
     promptly inform the non-disclosing party of the request to disclose, and
     as the non-disclosing party may reasonably request, the disclosing party
     shall assist the non-disclosing party, at the expense of the non-disclosing
     party, in any effort by such party to obtain a protective order with
     respect to such Confidential Information.

     (c) In the event this Agreement is terminated, each party in possession of
Confidential Information of the other party shall promptly return such
Confidential Information (and any copies, extracts and summaries thereof) to the
other party, or, with the other party's written consent, shall promptly destroy
such Confidential Information (and any copies, extracts and summaries thereof).


                                       20
<PAGE>

     (d) The provisions of this Section 11 shall survive for a period of five
years after termination of this Agreement.


     12. Additional Provisions.

     (a) Except as otherwise expressly provided in this Agreement, the
Distributor may not assign, delegate or sublicense any of its rights or duties
hereunder, by operation of law or otherwise, to any other person or entity
without the prior written consent of Bollore before such assignment, delegation
or sublicense is made; provided, however, that the Distributor may, upon prior
written notice to Bollore, assign this Agreement to a wholly-owned subsidiary
provided that (i) such assignee shall agree in a writing reasonably acceptable
to Bollore, to be bound by the terms of this Agreement, and (ii) the Distributor
shall continue to be primarily liable hereunder on its own behalf and on behalf
of such assignee.

     Bollore may assign, delegate or sublicense this Agreement, or any of its
rights or obligations hereunder, provided Bollore shall remain primarily liable

hereunder for itself and on behalf of any party to which such assignment,
delegation or sublicense is made. In addition, Bollore may assign this Agreement
(with prior written notice to the Distributor, but without its consent) to an
unaffiliated third party purchaser (by purchase, license or otherwise) of
Bollore's rights to the "ZIG-ZAG" trademark in the Territory, in which event
such purchaser shall be bound by this Agreement, and Bollore shall have no
further liability hereunder, except with regard to matters arising prior to such
assignment. In the event that Bollore assigns this Agreement to a third party as
contemplated by the immediately preceding sentence prior to the tenth
anniversary of the Effective Date of this Agreement (the "Transfer Price
Protection Period"), the price provisions under Sections 3(a), (b) and (c) shall
continue for the shorter of five years or the expiration of the Transfer Price
Protection Period, and such assignee shall not have the right to exercise any
right to renegotiate such price formula pursuant to Section 3(d) until 120 days
prior to the earlier of the expiration of five years after the date such
assignment becomes effective or the expiration of such Transfer Price Protection
Period.

     (b) The parties hereto agree that with regard to the licenses granted to
the Distributor pursuant to Section 6 hereof, no assignment or transfer of the
goodwill to the Bollore Trademarks is or has been deemed to have taken effect,
and the Distributor and Bollore acknowledge and agree that all


                                       21
<PAGE>

proprietary interest in and to the Bollore Trademarks shall remain with Bollore.

     (c) Any notice required under this Agreement shall be deemed duly given (i)
upon receipt by delivery in person or by courier or by telegram, telex,
telefacsimile which is confirmed by letter mailed certified or registered mail
or (ii) 5 days after being mailed by registered or certified mail, postage
prepaid return receipt requested, addressed as follows:

               If to Bollore:

               Bollore Technologies, S.A.
               31/32 quai de Dion Bouton
               32811 Puteaux Cedex, France
               Attention:  Claude Parisot
               Telefax: 011-331-46-96-40-15

               and, in the case of any notice relating to a claimed 
               breach of this Agreement, with a copy to:

               Steven L. Kirshenbaum, Esq.
               Proskauer Rose Goetz & Mendelsohn
               1585 Broadway
               New York, New York  10036
               Telefax: 212-969-2900

               If to the Distributor:


               North Atlantic Trading Company, Inc.
               c/o Drake, Goodwin & Graham
               1301 Avenue of the Americas, 7th Floor
               New York, New York  10019
               Attention:  Mark Graham
               Telefax: 212-259-5322

               and, in the case of any notice relating to a claimed
               breach of this Agreement, with a copy to:

               Steven A. Hobbs, Esg.
               Rogers & Wells
               200 Park Avenue
               New York, New York  10166
               Telefax: 212-878-8375

Any party may change its address for the giving of notice by notice given in the
above manner. No other form of giving notice


                                       22
<PAGE>

is precluded, but notice given by any other means shall not be duly given unless
and until actually received by the addressee.

     (d) Should any dispute arise in connection with this Agreement, including,
without limitation, the interpretation of this Agreement, or the performance or
breach of any provision herein, or a purchase price adjustment is required under
the last paragraph of Section 2 or under Section 3(d) and such dispute cannot be
settled by good faith negotiation between the parties in accordance with the
terms hereof, at the written request of either party, such dispute shall be
finally and conclusively settled by binding arbitration held and conducted in
the State of New York in accordance with the rules of the American Arbitration
Association; except that any dispute regarding whether any Product meets
Bollore's quality standards shall be submitted to an Independent Evaluator as
contemplated by Section 2 or 8(c). Such arbitration shall be conducted by a
panel of three arbitrators who are each an industry expert. Each party shall
appoint one arbitrator within 15 days who is unaffiliated with that party and
the two appointed arbitrators shall agree on a third unaffiliated arbitrator
within 15-days. Judgment upon the award rendered may be entered in any court
having jurisdiction or application may be made to such court for a judicial
acceptance of the award or an order for enforcement, as the case may be. The
foregoing, however, shall not preclude either party from bringing an action in
the courts for equitable relief pursuant to Section 5(c), or terminating this
Agreement pursuant to Section 6(b) or (c).

     The submission of any dispute for resolution to arbitration or to the
courts, as aforesaid, shall not, in and of itself, operate to terminate this
Agreement. Each party shall bear its own costs incurred during the arbitration,
and shall equally share the filing or other fees required to institute the
arbitration.

     (e) Notwithstanding anything to the contrary contained in this Agreement,

the effectiveness of this Agreement is contingent upon (i) the Closing under the
Asset Purchase Agreement and (ii) Bollore's receipt of the Closing Consent
Payment as defined in the Consent Agreement. For purposes of this Agreement, the
"Effective Date" of this Agreement shall be the date of such Closing. This
Agreement shall terminate and shall be of no further force and effect if the
Closing has not occurred on or before February 1, 1993. The Distributor shall
have no liability under the Bollore Documents for matters arising prior to the
Effective Date of this Agreement.


                                       23
<PAGE>

     (f) This Agreement constitutes the entire Agreement between the parties
with respect to the subject matter hereof, supersedes the Bollore Documents in
their entirety and all prior agreements relating to the subject matter hereof,
and can be amended, changed or extended only by a writing duly signed by both of
the parties. No waiver of a breach hereunder shall be valid unless contained in
a writing duly signed by the waiving party and a waiver given on any one
occasion shall not be deemed to be a waiver of the same or any other breach on
any other occasion. This Agreement shall be governed by and construed under the
internal laws of the State of New York applicable to contracts made and to be
performed within the State of New York.

     (g) This Agreement may be signed in counterparts, each of which shall be an
original and both of which together shall constitute one and the same
instrument.

     IN WITNESS WHEREOF, the parties have hereunto duly executed this Agreement
as of November 30, 1992.


                                   BOLLORE TECHNOLOGIES, S.A.


                                   By:
                                      ---------------------------
                                      Name:
                                      Title:



                                   NORTH ATLANTIC TRADING COMPANY, INC.


                                   By:
                                      ---------------------------
                                      Name:
                                      Title:


                                       24


<PAGE>

Portions of this exhibit have been omitted pursuant to a request for
confidential treatment. The omitted portions marked by [**] have been separately
filed with the Commission.

     RESTATED AMENDMENT, dated as of June 25, 1997 (the "Agreement") between
Bollore Technologies S.A., a corporation organized under the laws of the
Republic of France ("Bollore"), and North Atlantic Operating Company, Inc., a
Delaware corporation ("NAOC") (as successor by merger to all rights and
obligations of North Atlantic Trading Company, Inc.). Capitalized terms used but
not defined herein shall have the meanings ascribed to them in the Distribution
Agreements (defined below).
                
     WHEREAS, the parties hereto are parties to three Amended and Restated
Distribution and License Agreements, dated as of November 30, 1992, relating to
the distribution of Zig Zag cigarette paper booklets in each of the United
States (the "U.S. Agreement"), Canada (the "Canadian Agreement") and Hong Kong
and certain other territories (the "Asian Agreement"), as amended by agreements
dated January 28, 1993, March 31, 1993, June 10, 1996 and September 25, 1996
(collectively, the "Prior Amendments"; and the U.S. Agreement, the Canadian
Agreement and the Asian Agreement sometimes collectively referred to as the
"Distribution Agreements"); and

     WHEREAS. the parties have entered into a Consent Agreement, dated April 4,
1997, as amended by Amendments Nos. 1 and 2, dated April 9, 1997 and June 25,
1997, respectively (collectively, the "Consent Agreement"), which provides that
the Distribution Agreements be further amended as provided herein, and this
Restated Amendment satisfies the parties' obligations under the Consent
Agreement with regard to amending the Distribution Agreements; and


<PAGE>

     WHEREAS, the parties hereto accordingly wish to further amend the
Distribution Agreements and supersede and restate the Prior Amendments in their
entirety as provided herein;

     NOW, THEREFORE, for good and valuable consideration, receipt of which is
hereby acknowledged, the parties hereby agree to amend the Distribution
Agreements, and restate the Prior Amendments in their entirety, as follows:

     1. Sections 3(c) and 3(d) of each of the Distribution Agreements shall be
amended by deleting all references to the date "December 31, 2001" and
substituting in lieu thereof the date "December 31, 2004."

     2. The last sentence of Section 3(b) of each of the U.S. Agreement and the
Asian Agreement shall be deleted in its entirety and the following shall be
inserted in lieu thereof:

     [**], the price set forth on Schedule A shall be adjusted as of the first
     day of each year by a percentage equal to the percentage increase in the
     United States Consumer Price Index of the Northeast urban region during the
     12 month period ended August 31 of the immediately preceding year. The

     foregoing percentage increase shall also apply to the amount of the Price
     Reduction referred to in Schedule A.

     3. The last sentence of Section 3(b) of the Canadian Agreement shall be
deleted in its entirety and the following shall be inserted in lieu thereof:

     [**], the price set forth on Schedule A shall be adjusted as of the first
     day of each year by a percentage equal to the percentage increase in the
     Canadian Consumer Price Index during the 12 month period ended August 31 of
     the immediately preceding year. The foregoing percentage increase shall
     also apply to the amount of the Price Reduction referred to on Schedule A.

     4. Section 3(h) of the U.S. Agreement and Section 3(g) of each of the other
Distribution Agreements are hereby deleted in their entirety.


                                        2
<PAGE>

     5. Section 5 of each of the Distribution Agreements shall be amended to
read in its entirety as follows:

     5. Exclusivity and Non-Competition.

     (a) During the Term of this Agreement and for a period of five years after
termination of this Agreement:
 
          (i) Neither the Distributor nor any Sole Parent (as defined below)
     shall, directly or indirectly, engage in Purchasing Competitive Activities
     (as defined below), including, but not limited to, owning any debt or
     Equity Interest (as defined below) in any Purchasing Competitor (as defined
     below) except for (a) the distribution and sale of products produced by
     Bollore, an Alternate Supplier or by or for the benefit of the Distributor
     as expressly permitted by this Agreement and (b) ownership of no more than
     2% of the issued and outstanding capital stock of any class or debt
     security of a company whose securities are publicly traded on a national
     securities exchange or a recognized over-the-counter or similar public
     market.

          (ii) The Distributor's Affiliates (as defined below) shall not, and
     the Distributor shall cause its Affiliates not to, directly, or indirectly
     engage in Investment Competitive Activities (as defined below), including,
     without limitation, owning any Equity Interest in an Investment Competitor
     (as defined below) except for the ownership of less than 10% of any class
     of Equity Interest of a company whose securities are publicly traded on a
     national securities exchange or a recognized over-the-counter or similar
     public market and less than 10% of whose assets and revenues are derived
     from Investment Competitive Activities.

     (b) If any Affiliate of the Distributor violates the terms of Subsection
(a)(ii) above solely due to the fact that (i) after the acquisition of an Equity
Interest in an Entity (as defined below) that is not an Investment Competitor at
the time of such acquisition (A) that Entity becomes or acquires an Investment
Competitor, (B) the assets or revenues attributable to Investment Competitive

Activities increases to equal or exceed 10% of such Entity's assets or revenues
or (C) such Affiliate's Equity Interest in that Entity increases to equal or
exceed 10% of a class of securities due to any event other than a voluntary
purchase of an Equity Interest, including but not limited to, a merger,
consolidation or other reorganization or (ii) in the case only of an Entity
which derives less than 10% of its assets and revenues from Investment
Competitive Activities, the Entity the Affiliate has invested in is not on a
list of Investment Competitors contemplated under Subsection (d) below and the
Affiliate did not know and could not have determined with reasonable diligence
that such Entity was an Investment Competitor, then the Affiliate shall have a
period of 45 days from the date it first becomes aware that it is in violation
of Subsection (a)(ii) to cure such violation by divesting itself of all or a
portion of its Equity Interest in such Entity as necessary to comply with this
Section, after which period, if the


                                       3
<PAGE>

Affiliate has not cured the violation, the Distributor shall be deemed to be in
default under this Section. Such 45-day cure period shall run concurrently with
the cure period granted under Section 6(b)(iv) of the Distribution Agreements,
if applicable. As used in this Subsection (b), the term "reasonable diligence"
shall mean reviewing periodic reports and other documents filed with the
Securities and Exchange Commission, conducting a Nexis or similar on-line
computer search and reviewing corporate summaries compiled by Dun & Bradstreet
Corporation; it being understood that an Affiliate will be deemed to know that
an Entity is an Investment Competitor if that Entity derives 10% or more of its
assets or revenues from Investment Competitive Activities. The provisions of
this Subsection (b) shall not apply to any Affiliate which has an Equity
Interest in an Entity which is an Investment Competitor if such Affiliate either
has the ability to designate a majority of the members of the board of directors
of such Entity or any Parent of such Entity or owns a majority Equity Interest
in any class of securities of such Entity or any Parent of such Entity.
 
     (c) The Distributor acknowledges that there may be no adequate remedy at
law, and that money damages may not be an adequate remedy for breach of this
Section. Therefore, the Distributor agrees that Bollore shall have the right, in
addition to any other rights it may have under this Agreement (including any
termination rights) or otherwise, to injunctive relief and specific performance
in the event of the Distributor's breach of this Section. This remedy (including
any termination rights) shall be cumulative and shall in no way limit any other
remedy Bollore may have at law, in equity or under this Agreement.

     (d) The Distributor shall, from time to time upon the request of Bollore,
use its best efforts to make due inquiry of its Affiliates and certify in
writing within 15 days after Bollore request that it and its Sole Parent and, to
the best of its knowledge, its other Affiliates are in full compliance with this
Section and that no Non-compete Default or Change in Control Default has
occurred (as such terms are defined below). The Distributor shall also deliver
to Bollore the certification described in the previous sentence annually
simultaneously with its yearly forecast pursuant to Section 3(e) of the
Distribution Agreements. In addition, the Distributor shall, except with respect
to Public Holders solely to the extent of their Public Securities, notify

Bollore in writing within 30 days after any change in the shareholdings of the
Distributor or any Parent of the Distributor of the nature of such change and
the identity of any new shareholders and provide Bollore promptly with such
information in connection therewith as Bollore may reasonably request. The
Distributor also shall, except with respect to Public Holders solely to the
extent of their Public Securities, within 15 days of any request by Bollore,
confirm to Bollore the shareholdings (and identity of all shareholders) of the
Distributor and any Parent of the Distributor and provide Bollore with such
information in connection therewith as Bollore may reasonably request. Bollore
shall periodically, and reasonably promptly upon request by the Distributor,
provide Distributor with a list of those Entities Bollore believes to be
Investment Competitors at such time. Bollore shall use its good faith efforts to
be as complete as possible in preparing such list, including using its good
faith efforts to identify which of such Investment Competitors are public
companies or Subsidiaries (as defined below) of public companies. The
Distributor shall use its best efforts to distribute such list


                                       4
<PAGE>

to its Affiliates, it being understood that delivery of such list from time to
time by Bollore shall not constitute a representation by Bollore that the
Entities on such list are the only Investment Competitors.


     6. (a) Section 6(b) (ii) of the U.S. Agreement and of the Canadian
Agreement shall be amended to add the following proviso at the end of each of
such Sections:

     ; provided, however, that Bollore shall not have the option to terminate
     under this Subsection (ii) if the Distributor shall fail to purchase the
     minimum number of booklets in any calendar year in which an Alternate
     Supplier is manufacturing and supplying Products or the Distributor is
     manufacturing Products under this Agreement unless the aggregate number of
     booklets purchased by the Distributor from the Alternate Supplier and
     Bollore (or manufactured by the Distributor for sale within such period)
     does not meet the minimum number of booklets required to be purchased,
     except as provided in the last sentence of this paragraph. In any calendar
     year in which an Alternate Supplier is being used or the Distributor is
     manufacturing booklets, the Distributor and such Alternate Supplier shall,
     within 15 days after the end of such calendar year, certify in writing to
     Bollore the total number of booklets purchased from such Alternate Supplier
     and manufactured by the Distributor for sale during such year. In addition
     to meeting the minimum purchase requirement set forth above, for any
     portion of a calendar year in which Bollore is manufacturing and supplying
     Products for at least the last quarter of such year, the Distributor shall
     be required to purchase from Bollore a number of booklets equal to the
     minimum purchase requirement set forth in this Subsection (ii) for such
     calendar year, reduced pro rata based on the number of months that such
     Alternate Supplier has been used and/or the Distributor has been
     manufacturing Products (the "Bollore Minimum") and Bollore shall have the
     option to terminate if the Distributor fails to purchase such Bollore
     Minimum during such portion of the calendar year during which Bollore

     supplied Products.

     (b) Section 6(a) of the Asian Agreement is amended to add the following to
the end of such Section:

     For purposes of calculating whether the Renewal Requirement has been met in
     any of the last three years, if an Alternate Supplier is being used or the
     Distributor is manufacturing booklets under this Agreement during such
     year, the number of booklets purchased from such Alternate Supplier or
     manufactured by the Distributor for sale within the Territory during such
     year shall be included. In addition, for any portion of a year in which
     Bollore is manufacturing and supplying products for at least the last
     quarter of such year, in order to be deemed to have met the Renewal
     Requirement for such year, the Distributor shall also be required to have
     purchased from Bollore a number of booklets equal to the Renewal
     Requirement for such year, reduced pro rata based on the number of months
     that such Alternate Supplier has been used and/or the Distributor has been
     manufacturing products during such year.


                                       5
<PAGE>

     7. Section 6(b)(ii) of the U.S. Agreement shall be amended to delete the
number [**] from the third line and insert in lieu thereof the number [**].

     8. Section 6(c) of each Distribution Agreement shall be deemed to be
amended by adding the following to the end of such Section:

     Anything contained in this Agreement to the contrary notwithstanding, in
     the event that Distributor shall fail to pay to Bollore any installment of
     the Remainder Payment when due (as defined and provided for in the Consent
     Agreement), then Bollore shall have the same rights and remedies pursuant
     to this Agreement as if Distributor had failed to pay to Bollore when due
     the purchase price for any products shipped to Distributor by Bollore
     pursuant to this Agreement, except that Distributor shall not have the
     right to dispute whether such amount is due (unless it has actually paid
     such amount when due).

     9. Section 11 of the U.S. Agreement and Section 10 of each of the other
Distribution Agreements shall be amended to read in their entirety as follows.

     (a) For purposes of this Section and Section 5, the following definitions
shall apply:

     "Affiliate" shall mean any Entity that (i) is a director or a beneficial or
record holder, either directly or indirectly through one or more Subsidiaries,
of at least 20% of any class of Equity Interest of the Distributor or any Parent
of the Distributor or any spouse of the foregoing, (ii) has the power or right
(by contract or otherwise) to appoint at least one member of the Board of
Directors of the Distributor or any Parent of the Distributor, (iii) 20% or more
of whose Equity Interests of any class are owned, beneficially or of record,
either directly or indirectly through one or more Subsidiaries, by the
Distributor or any Parent of the Distributor, (iv) the Distributor or any Parent

or Subsidiary of the Distributor have the power or right (by contract or
otherwise) to designate a majority of the members of the Board of Directors (or
similar governing body) of that Entity, (v) is an Original Stockholder or (vi)
any Entity which is, directly or indirectly through Parents or Subsidiaries, a
Parent or Subsidiary of the foregoing. For purposes of this definition,
"beneficial" holder shall have the meaning set forth in Rule 13d-3 of the
Securities and Exchange Act of 1934. Notwithstanding the foregoing, the
following shall not be deemed an Affiliate for purposes of this Agreement: (x)
any pledgee of the Distributor's shares pursuant to a pledge agreement between
Newco and National Westminster Bank Plc., as agent, in connection with certain
loans made to Newco and/or


                                       6
<PAGE>

the Distributor with respect to Newco's acquisition of the Distributor's capital
stock (or refinancings thereof to the extent permitted by this Agreement or any
written consent thereunder given by Bollore), unless and until such pledgee
forecloses on such shares or otherwise has the right to vote or dispose of any
such shares pursuant to its rights and remedies under the pledge agreement and
provided further that the pledgee shall be a commercial bank, insurance company
or similar financial institution, and (y) a director of the Distributor or a
Parent of the Distributor if such director is a designee of the holders of the
12% PIK Preferred Stock described on Exhibit B hereto, appointed upon a default
relating to the Preferred Stock in accordance with the terms of such Preferred
Stock as of the date hereof.

     "Applicable Percentage" shall mean twenty percent (20%) unless and until
Distributor or any Parent of Distributor shall have consummated a registered
public offering of any of its Equity Interests pursuant to the Securities Act of
1933, as amended, at which time the term "Applicable Percentage" shall mean
fifteen percent (15%).

     "Change in Control" shall mean a failure of (i) the Original Stockholders
(and any Entity in which the Original Stockholders own not less than 98% of all
classes of the outstanding Equity Interests), and their Permitted Transferees to
own beneficially, directly or indirectly (and solely control the voting of), in
the aggregate, at least 51% of the issued and outstanding capital stock (whether
common or preferred) of all classes of the Sole Parent, and retain the ability
to designate a majority of the directors of the Sole Parent; or (ii) the Sole
Parent to own and solely control the voting of, in the aggregate, 100% of the
issued and outstanding capital stock (whether common or preferred) of all
classes of the Distributor and retain the ability to designate a majority of the
directors of the Distributor.

     "Change in Control Default" shall mean any violation of any provision of
this Section.

     "Competitor" shall mean an Investment Competitor or a Purchasing
Competitor, as the context shall indicate.

     "Consent Agreement" shall mean the Consent Agreement, dated as of April 4,
1997, between Bollore and Distributor, as amended.


     "Entity" shall mean any person, corporation, partnership or other entity.

     "Equity Interest" shall mean the ownership of any class of equity security
of an Entity (whether common or preferred and whether voting or non-voting), any
security that is convertible into any class of equity security of an Entity
(including, but not limited to, any warrant, option, convertible note or
contract right to acquire any equity security) or any partnership or other
equity ownership interest in an Entity.

     "Investment Competitive Activities" shall mean manufacturing, selling,
distributing, marketing or otherwise promoting in the Territory cigarette paper
booklets.


                                       7
<PAGE>

     "Investment Competitor" shall mean any Entity that, directly or indirectly,
manufactures, sells, markets, distributes or otherwise promotes cigarette paper
booklets in the Territory; owns, directly or indirectly, 20% or more of an
Equity Interest of any class in any other Investment Competitor; or which has
the right to appoint a majority of the members of the Board of Directors of an
Investment Competitor or its Parent.

     "Newco" shall mean North Atlantic Trading Co., Inc, the Sole Parent of the
Distributor.

     "Non-Compete Default" shall mean any violation by Distributor, any Parent
of the Distributor or any other Affiliate of any provision of Section 5.

     "Non-Compete Parties" shall mean the Distributor, its Sole Parent and its
Affiliates.

     "Original Stockholder" shall mean each of the persons listed on Exhibit A
hereto.

     "Parent" shall mean any Entity which owns directly or indirectly 50% or
more of the Equity Interests of any class of any Entity or of another Parent of
such Entity and/or has the ability to elect a majority of the directors of the
Entity or another Parent of such Entity.

     "Permitted Transferee" shall mean any spouse or lineal descendent of an
Original Stockholder or any trust or other similar entity (such as a limited
liability company) for the sole benefit of any spouse or lineal descendant where
the trustees or similar controlling persons consist solely of Original
Stockholders or Permitted Transferees or a bank, trust company or
attorney-at-law, which is not a Competitor.

     "Public Holder" shall mean any owner of a Public Security, but solely to
the extent and in the capacity as owner of such Public Security, it being
understood that no Public Holder who owns any other Equity Interest will be
considered a Public Holder for purposes of such other Equity Interest.


     "Public Securities" shall mean the Units, the 12% PIK Preferred Stock, the
Warrants and the Warrant Shares described on Exhibit B hereto, solely to the
extent outstanding on the date hereof or, in the case of the Warrant Shares,
reserved for issuance as of the date hereof under the terms of the Warrants.

     "Purchasing Competitive Activities" shall mean manufacturing, selling,
distributing, marketing or otherwise promoting in the Territory cigarette paper
or cigarette paper booklets.

     "Purchasing Competitor" shall mean any Entity that, directly or indirectly,
manufactures, sells, markets, distributes or otherwise promotes cigarette paper
or cigarette paper booklets in the Territory; owns, directly or indirectly, more
than a 20% Equity Interest in any other Purchasing Competitor, or which serves
as a director or officer or which has the right to appoint an officer or
director to the Board of Directors of a


                                       8
<PAGE>

Purchasing Competitor or its Parent, other than the ownership of an Equity
Interest in the Distributor, its Subsidiaries, or the Sole Parent.

     "Sole Parent" shall mean any Parent which owns directly or indirectly 100%
of all classes of all classes of capital stock of the Distributor or of another
Sole Parent of the Distributor; as of the date that this amended definition
shall become effective, Newco is the ultimate Sole Parent.

     "Subsidiary" shall mean any Entity 50% or more of whose Equity Interests of
any class are owned by another Entity or by another Entity together with any
Parent or Subsidiary of that Entity and any Subsidiaries of the foregoing.

     "Testamentary Transfer" shall mean a transfer of any Equity Interest of any
class in the Distributor or a Parent upon the death of the owner thereof by
testamentary bequest or other disposition by the estate of such owner.

     (b) The following shall constitute violations of this Section:

          (i) if at any time an Original Stockholder, any Permitted Transferee
     or any Parent (as the case may be) transfers any Equity Interest of any
     class in the Distributor or in a Parent of the Distributor to any Entity
     which at the time of such transfer is a Purchasing Competitor, other than a
     transfer of such Equity Interest pursuant to a registered public offering
     of such Equity Interest pursuant to the Securities Act of 1933, as amended,
     or Rule 144 promulgated thereunder (provided that such public offering is
     not being effected for the purpose of transferring such Equity Interest to
     a Purchasing Competitor);

          (ii) if at any time a Purchasing Competitor acquires a total of at
     least the Applicable Percentage of the outstanding Equity Interests of any
     class in the Distributor or a Parent of the Distributor (whether from an
     Original Stockholder, a Permitted Transferee, a Parent or otherwise);

          (iii) if at any time before the third anniversary of the date of this

     Restated Amendment, there is a Change in Control in either the Distributor
     or a Parent without the consent of Bollore, which may be withheld for any
     reason; provided, however, that if such a Change in Control resulted from a
     Testamentary Transfer, such Change in Control shall be subject to Bollore's
     consent, which may not be unreasonably withheld or delayed, it being
     understood that Bollore's refusal to consent to a transfer to a Purchasing
     Competitor shall conclusively be deemed reasonable;

          (iv) if at any time after the third anniversary of the date of this
     Restated Amendment there is a Change in Control in either the Distributor
     or a Parent without the consent of Bollore, which may not be unreasonably
     withheld or delayed, it being understood that Bollore's refusal to consent
     to a transfer to a Purchasing Competitor shall conclusively be deemed
     reasonable;


                                       9
<PAGE>

          (v) if at any time any director of the Distributor or any director of
     a Parent or a Subsidiary of the Distributor shall be a Competitor or an
     officer, director or representative of a Competitor.

     (c) In the event of a Change in Control permitted hereunder or otherwise
consented to in writing by Bollore, this provision shall thereafter apply to the
new stockholders of the Distributor or any Parent of the Distributor, and such
new stockholders shall be deemed to be the Original Stockholders for purposes of
this Agreement. It shall be a condition to any transfer of shares to such new
stockholders that the Distributor and Bollore shall enter into an amendment to
this Agreement to reflect such new ownership structure as reasonably required by
Bollore.

     10. The paragraph beneath the caption "INITIAL PRICE FOR ALL PRODUCTS" set
forth on Schedule A to the U.S. Agreement and on Schedule A to the Asian
Agreement shall be deleted in its entirety and the following shall be inserted
in lieu thereof:

     [**]


                                       10
<PAGE>

     11. The paragraph beneath the caption "INITIAL PRICE FOR ALL PRODUCTS" set
forth on Schedule A to the Canadian Agreement shall be deleted in its entirety
and the following shall be inserted in lieu thereof:

     [**]

     12. Notwithstanding the amendments set forth in Sections 10 and 11 above,
the parties acknowledge that the price for all booklets shipped in 1994
(regardless of when paid) shall be calculated based on the terms of the
Distribution Agreements in effect prior to this Restated Amendment and that
accordingly the Distributor shall not be entitled to any Price Reduction for

1994.


                                       11
<PAGE>

     13. Each Distribution Agreement shall be amended by adding Exhibits A and B
hereto as Exhibits to each such Agreement.

     14. Except as set forth in this Restated Amendment, the Prior Amendments
are hereby superseded and terminated, and the terms and provisions of each of
the Distribution Agreements, as amended hereby, shall remain in full force and
effect.

     15. Each of the parties represents and warrants to the other that this
Amendment has been duly authorized by all necessary corporate action and that
any consents required by either party in connection with this amendment have
been obtained by such party. Please sign in the space below to indicate your
agreement with the foregoing.

                                        Very truly yours,


                                        BOLLORE TECHNOLOGIES, S.A.

                                        
                                        By
                                          -------------------------------------
                                          Name:
                                          Title:


AGREED TO AND ACCEPTED:

NORTH ATLANTIC OPERATING COMPANY, INC.



By:
   -----------------------------------
   Name:
   Title:


                                       12


<PAGE>

                            STOCK PURCHASE AGREEMENT

                           dated as of April 17, 1997

                                 by and between

                           NATC HOLDING COMPANY, LTD.

                                       and

                               NTC HOLDING, L.L.C.

                               with respect to all

                          outstanding capital stock of

                             NATC HOLDINGS USA, INC.


<PAGE>

                                TABLE OF CONTENTS

                  This Table of Contents is not part of the Agreement to which
it is attached but is inserted for convenience only.




                                                                 Page
                                                                  No.
                                                                 ----
                                                               
                                                               
                                   ARTICLE I.                  
                                                               
                           SALE OF SHARES AND CLOSING          
                                                               
         1.01  Purchase and Sale.................................  1
         1.02  Purchase Price; Option Cancellation Payment.......  1
         1.03  Closing...........................................  3
                                                               
                                   ARTICLE II.                 
                                                               
                    REPRESENTATIONS AND WARRANTIES OF SELLER   
                                                               
         2.01  Corporate Existence of Seller.....................  3
                                                             
         2.02  Authority.........................................  3
         2.03  Corporate Existence of the Company................  4
         2.04  Capital Stock.....................................  4
         2.05  Subsidiaries......................................  4

         2.06  No Conflicts......................................  5
         2.07  Governmental Approvals and Filings................  5
         2.08  Books and Records.................................  5
         2.09  Financial Statements and Condition................  6
         2.10  Taxes.............................................  8
         2.11  Legal Proceedings.................................  8
         2.12  Compliance With Laws and Orders...................  8
         2.13  Company Plans; ERISA..............................  9
         2.14  Real Property.....................................  9
         2.15  Tangible Personal Property........................ 10
         2.16  Intellectual Property Rights...................... 10
         2.17  Contracts......................................... 10
         2.18  Licenses.......................................... 12
         2.19  Insurance......................................... 12
         2.20  Affiliate Transactions............................ 12
         2.21  Labor Relations................................... 12
         2.22  Brokers........................................... 12
         2.23  Bank Accounts..................................... 13
         2.24  Customers......................................... 13
         2.25  Disclosure........................................ 13
         2.26  No Other Representations.......................... 13
                                                               
                                                               
                                      i
                                                               
                                                               
<PAGE>                                                         
                                                               
                                                                 Page
                                                                  No.
                                                                 ----
                                                               
                                                               
                                  ARTICLE III.                 
                                                               
                   REPRESENTATIONS AND WARRANTIES OF PURCHASER 
                                                               
         3.01  Corporate Existence............................... 13
         3.02  Authority......................................... 13
         3.03  No Conflicts...................................... 13
         3.04  Governmental Approvals and Filings................ 14
         3.05  Legal Proceedings................................. 14
         3.06  Purchase for Investment........................... 14
         3.07  Financing......................................... 14
         3.08  Brokers........................................... 14
         3.09  Disclosure........................................ 15
                                                             
                                                               
                                   ARTICLE IV.                 
                                                               
                               COVENANTS OF SELLER             
                                                               
         4.01  Regulatory and Other Approvals.................... 15
         4.02  HSR Filings....................................... 15

         4.03  Investigation by Purchaser........................ 16
         4.04  No Solicitations.................................. 16
         4.05  Conduct of Business............................... 16
         4.06  Noncompetition.................................... 16
         4.07  Fulfillment of Conditions......................... 17
                                                               
                                                               
                                   ARTICLE V.                  
                                                               
                             COVENANTS OF PURCHASER            
                                                               
         5.01  Regulatory and Other Approvals.................... 17
         5.02  HSR Filings....................................... 18
         5.03  Fulfillment of Conditions......................... 18
                                                               
                                   ARTICLE VI.                 
                                                               
                     CONDITIONS TO OBLIGATIONS OF PURCHASER    
                                                               
         6.01  Representations and Warranties.................... 18
         6.02  Performance....................................... 18
         6.03  Officers' Certificates............................ 19
         6.04  Orders and Laws................................... 19
                                                               
                                      ii
                                                               
                                                               
<PAGE>                                                         
                                                        
                                                               
                                                                 Page
                                                                  No.
                                                                 ----
                                                               
         6.05  Regulatory Consents and Approvals................. 19
         6.06  Third Party Consents.............................. 19
         6.07  Opinion of Counsel................................ 19
         6.08  Repayment of Certain Indebtedness................. 19
         6.09  Corporate Authorization........................... 19
         6.10  Good Standing..................................... 19
         6.11  Financing......................................... 19
         6.12  Contingent Obligations............................ 20
                                                             
         6.13  Non-Compete Agreements............................ 20
         6.14  Member Consents................................... 20
         6.15  Certain Agreements................................ 20
                                                               
                                  ARTICLE VII.                 
                                                               
                       CONDITIONS TO OBLIGATIONS OF SELLER     
                                                               
         7.01  Representations and Warranties.................... 20
         7.02  Performance....................................... 20
         7.03  Officers' Certificates............................ 21

         7.04  Orders and Laws................................... 21
         7.05  Regulatory Consents and Approvals................. 21
         7.06  Third Party Consents.............................. 21
         7.07  Opinion of Counsel................................ 21
         7.08  Corporate Authorization........................... 21
         7.09  Contingent Agreement.............................. 21
                                                               
                                  ARTICLE VIII.                
                                                               
                   SURVIVAL OF REPRESENTATIONS AND WARRANTIES  
                                                               
         8.01  Survival of Representations and Warranties........ 21
         8.02  Net Worth of Seller............................... 22
                                                               
                                   ARTICLE IX.                 
                                                               
                                 INDEMNIFICATION               
                                                               
         9.01  Indemnification................................... 22
         9.02  Method of Asserting Claims........................ 23
         9.03  Exclusivity....................................... 25

                                     iii
                                                               
                                                               
<PAGE>                                                         
                                                               
                                                                 Page
                                                                  No.
                                                                 ----

                                   ARTICLE X. 
                 
                                   TERMINATION                 
                                                               
         10.01  Termination...................................... 25
         10.02  Effect of Termination............................ 25
                                                               
                                   ARTICLE XI.                 

                                   DEFINITIONS                 
                                                               
         11.01  Definitions...................................... 25
                                                             
                                                               
                                  ARTICLE XII.                 

                                  MISCELLANEOUS                
                                                               
         12.01  Notices.......................................... 31
         12.02  Entire Agreement................................. 33
         12.03  Expenses......................................... 33
         12.04. Transfer Taxes................................... 33
         12.05  Public Announcements............................. 34

         12.06  Confidentiality.................................. 34
         12.07  Further Assurances; Post-Closing Cooperation..... 35
         12.08  Waiver........................................... 35
         12.09  Amendment........................................ 35
         12.10  No Third Party Beneficiary....................... 36
         12.11  No Assignment; Binding Effect.................... 36
         12.12  Headings......................................... 36
         12.13  Invalid Provisions............................... 36
         12.14  Governing Law.................................... 36
         12.15  Counterparts..................................... 36

         Exhibit A                  -       Option Cancellation Agreement

         Exhibit B                  -       1997 Promotion

         Exhibit C                  -       DGG Non-Compete Agreement

         Exhibit D                  -       Africk Non-Compete Agreement

         Exhibit E                  -       Royalty Agreement

                                       iv


<PAGE>

         Exhibit F                  -       Commitment Letter

         Exhibit G                  -       Bollore Consent

         Exhibit H                  -       USTC Amendment

                                        v

<PAGE>

                  This STOCK PURCHASE AGREEMENT dated as of April 17, 1997 is
made and entered into by and between NTC Holding, L.L.C., a Delaware limited
liability company ("Purchaser"), and NATC Holding Company, Ltd., a Bermuda
corporation ("Seller"). Capitalized terms not otherwise defined herein have the
meanings set forth in Section 11.01.

                  WHEREAS, Seller owns 13,333 1/3 shares of Class A Common 
Stock, par value $0.01 per share, of NATC Holdings USA, Inc., a Delaware
corporation (the "Company"), constituting all issued and outstanding shares of
capital stock of the Company (such shares being referred to herein as the
"Shares");

                  WHEREAS, contemporaneously with the execution of this
Agreement Jack Africk, the Chief Executive Officer of the Company ("Africk"), is
executing a Cancellation Agreement in the form attached as Exhibit A hereto (the
"Cancellation Agreement") with respect to the cancellation, effective as of the
time of the Closing, of options (the "Africk Options") to purchase 3331/3 shares
of Class A Common Stock previously awarded to Mr. Africk pursuant to an Option

Award Agreement dated as of March 5, 1996; and

                  WHEREAS, Seller desires to sell, and Purchaser desires to
purchase, the Shares on the terms and subject to the conditions set forth in
this Agreement;

                  NOW, THEREFORE, in consideration of the mutual covenants and
agreements set forth in this Agreement, and for other good and valuable
consideration, the receipt and sufficiency of which are hereby acknowledged, the
parties hereto agree as follows:

                                   ARTICLE I.

                           SALE OF SHARES AND CLOSING

                  1.01 Purchase and Sale. Seller agrees to sell to Purchaser,
and Purchaser agrees to purchase from Seller, all of the right, title and
interest of Seller in and to the Shares at the Closing on the terms and subject
to the conditions set forth in this Agreement.

                  1.02 Purchase Price; Option Cancellation Payment. (a) Subject
to adjustment as provided in Section 1.02(c), the aggregate purchase price for
the Shares (the "Purchase Price") is an amount equal to (i) One Hundred
Fifty-Three Million Six Hundred Thousand Dollars ($153,600,000) minus (ii) the
Debt Payments minus (iii) the Option Cancellation Payment pursuant to Section
1.02(b).

                  (b) In addition to the Purchase Price, Purchaser shall
contribute to the Company cash in an amount equal to, and immediately thereafter
Purchaser shall cause the Company to pay to Africk in cash in the manner
provided in Section 1.03 for the cancellation of the Africk Options pursuant to
the Cancellation Agreement an amount (the "Option Cancellation Payment") equal
to (i) (A) (x) One Hundred Fifty-Three Million Six Hundred Thousand Dollars
($153,600,000) minus (y) the Debt Payments multiplied by (B) two and one-half
percent (2.5%) minus (ii) One Hundred Twenty-Five Thousand Dollars ($125,000).


<PAGE>


                  (c) (i) Not later than three (3) Business Days before the
Closing Date, Seller shall prepare and deliver to Purchaser an estimated
calculation and statement of the Net Assets (the "Estimated Statement") based
upon the books and records of the Company as of the time such books and records
are closed on the day preceding the day of delivery of the Estimated Statement.
The Estimated Statement shall be prepared in good faith. In the event that the
amount of the estimated Net Assets set forth on the Estimated Statement (the
"Estimated Net Assets") exceeds $6,754,247 (such amount representing the Net
Assets as of May 31, 1996), then the Purchase Price shall be increased by the
amount of such excess. In the event that the amount of the Estimated Net Assets
is less than $6,754,247, then the Purchase Price shall be reduced by the amount
of such deficiency.

                  (ii) As promptly as practicable, but in any event not later

than forty-five (45) days after the Closing Date, Seller shall cause to be
prepared and delivered to Purchaser a consolidated balance sheet for the Company
and the Subsidiary as of the Closing Date (but immediately prior to the payment
of all Contingent Obligations on the Closing Date) (the "Balance Sheet"), which
shall be audited by Coopers & Lybrand ("Seller's Accountant"), certified public
accountants, and certified by such firm to have been prepared in accordance with
GAAP consistently applied and in the manner used to prepare the financial
statements described in Section 2.09. The Balance Sheet shall be accompanied by
a statement (the "Statement of Net Assets") prepared by such accountants and
setting forth the Net Assets as of the Closing Date, which shall be calculated
by reference to the Balance Sheet.

                  (iii) Subject to subsection (iv) below, within fifteen (15)
days after delivery of the Balance Sheet and the Statement of Net Assets
pursuant to subsection (ii) above, (1) Seller shall pay to Purchaser the amount,
if any, by which the amount of the Estimated Net Assets exceeds the Net Assets
as of the Closing Date, or (2) Purchaser shall pay to Seller the amount, if any,
by which the amount of the Net Assets as of the Closing Date exceeds the
Estimated Net Assets. Payments, if any, by Seller or Purchaser pursuant to this
subsection (iii) shall be made by wire transfer of immediately available funds.
The parties shall treat any payment made pursuant to this Section as an
adjustment to the Purchase Price for all purposes.

                  (iv) If Purchaser in good faith disagrees with the Balance
Sheet or the Statement of Net Assets, then Purchaser shall notify Seller in
writing (the "Notice of Disagreement") of such disagreement within fifteen (15)
days after delivery of the Balance Sheet and the Statement of Net Assets. The
Notice of Disagreement shall set forth in reasonable detail the basis for the
disagreement. Thereafter, Seller and Purchaser shall attempt in good faith to
resolve and finally determine the Balance Sheet and the Statement of Net Assets.
If Seller and Purchaser are unable to resolve the disagreement within thirty
(30) days after delivery of the Notice of Disagreement, then Seller and
Purchaser shall select a mutually acceptable, nationally recognized independent
accounting firm which does not then have a relationship with either of the
parties hereto or any of their Affiliates (such accounting firm being
hereinafter referred to as the "Independent Accountant") to resolve the disputed
items and make a determination with respect thereto. Such determination will be
made, and written notice thereof given to Seller and Purchaser within thirty
(30) days after such selection. The determination by the Independent Accountant
shall be final, binding and conclusive upon the parties hereto. The scope of
such firm's engagement (which shall not be an audit) shall be limited to the
resolution of the items contained in the Notice of


                                       2
<PAGE>


Disagreement, and the recalculation, if any, of the Balance Sheet and the
Statement of Net Assets in light of such resolution and such firm shall be
deemed to be acting as experts and not as arbitrators. The fees, costs and
expenses of Seller's Accountant in connection with the preparation of the
Balance Sheet and the Statement of Net Assets shall be borne by Seller. The
fees, costs and expenses of the Independent Accountant, if any, will be borne

equally by both parties. Within ten (10) days of delivery of a notice of
determination by the Independent Accountant as described above, any adjustment
shall be paid as provided in subsection (iii). Any portion of the Purchase Price
adjustment not in dispute shall be paid when due.

                  1.03 Closing. The Closing will take place at the offices of
Rogers & Wells, 200 Park Avenue, New York, New York 10166, or at such other
place as Purchaser and Seller mutually agree, at 10:00 A.M. local time, on the
Closing Date. At the Closing, Purchaser will pay the Purchase Price by wire
transfer of immediately available funds to such account as Seller may reasonably
direct by written notice delivered to Purchaser by Seller at least two (2)
Business Days before the Closing Date. Simultaneously, Seller will assign and
transfer to Purchaser good and valid title in and to the Shares, by delivering
to Purchaser a certificate or certificates representing the Shares, duly
endorsed in blank or accompanied by duly executed stock powers endorsed in
blank. In addition at the Closing, Purchaser will contribute to the Company
immediately available funds in an amount equal to, and shall thereafter cause
the Company to pay to Africk, the Option Cancellation Payment by wire transfer
of immediately available funds to such account as Africk may reasonably direct
by written notice delivered to Purchaser at least two (2) Business Days before
the Closing Date. Simultaneously, Purchaser shall pay, on behalf of the
Subsidiary, the Debt Payments in full and that portion of the Bollore Payment
which is to be paid at the Closing pursuant to the Bollore Consent by wire
transfer of immediately available funds to the respective accounts of the
Persons entitled to receive such funds. At the Closing, there shall also be
delivered to Seller and Purchaser the opinions, certificates and other documents
and instruments to be delivered under Articles VI and VII.

                                   ARTICLE II.

                    REPRESENTATIONS AND WARRANTIES OF SELLER

                  Seller hereby represents and warrants to Purchaser as follows,
except as set forth in the Disclosure Schedule:

                  2.01 Corporate Existence of Seller. Seller is a corporation
duly organized, validly existing and in good standing under the Laws of Bermuda.
Except for authorizations by the board of directors of Seller as described in
Section 2.02, Seller has full corporate power and authority to execute and
deliver this Agreement and to perform its obligations hereunder and to
consummate the transactions contemplated hereby, including without limitation to
own, hold, sell and transfer (pursuant to this Agreement) the Shares.

                  2.02  Authority.  The execution and delivery by Seller of 
this Agreement, and the performance by Seller of its obligations hereunder, are
required to be duly and validly authorized by the board of directors of Seller,
no other corporate action on the part of Seller being



                                       3
<PAGE>

necessary; and such authorizations will be obtained on or before the date five

(5) Business Days after the date of this Agreement. Except for such board of
directors authorization, this Agreement has been duly and validly executed and
delivered by Seller and constitutes a legal, valid and binding obligation of
Seller enforceable against Seller in accordance with its terms.

                  2.03 Corporate Existence of the Company. The Company is a
corporation duly organized, validly existing and in good standing under the Laws
of the State of Delaware, and has full corporate power and authority to conduct
its business as and to the extent now conducted and to own, use and lease its
assets and properties. The Company is duly qualified, licensed or admitted to do
business and is in good standing in those jurisdictions specified in Section
2.03 of the Disclosure Schedule, which are the only jurisdictions in which the
ownership, use or leasing of its assets and properties, or the conduct or nature
of its business, makes such qualification, licensing or admission necessary,
except for those jurisdictions in which the adverse effects of all such failures
by the Company to be qualified, licensed or admitted and in good standing could
not in the aggregate reasonably be expected to have a material adverse effect on
the Business or Condition of the Company. Seller has prior to the execution of
this Agreement delivered or made available for inspection to Purchaser true and
complete copies of the certificate of incorporation and by-laws of the Company
as currently in effect.

                  2.04 Capital Stock. The authorized capital stock of the
Company consists solely of fifty thousand (50,000) shares of Class A Common
Stock and fifty thousand (50,000) shares of Class B Common Stock, of which only
the Shares are issued and outstanding. The Shares are duly authorized, validly
issued, fully paid and nonassessable. Seller owns the Shares, beneficially and
of record, free and clear of all  Liens. Except for this Agreement, there are no
outstanding Options with respect to the Company. The delivery of a certificate
or certificates at the Closing representing the Shares in the manner provided in
Section 1.03 will transfer to Purchaser good and valid title to the Shares, free
and clear of all Liens other than Liens created or suffered to exist by
Purchaser.

                  2.05 Subsidiaries. The Subsidiary is the only Person in which
the Company directly or indirectly beneficially owns more than 50% of either the
equity interests in, or the voting control of, such Person. The Subsidiary is a
corporation duly organized, validly existing and in good standing under the Laws
the State of Delaware, and has full corporate power and authority to conduct its
business as and to the extent now conducted and to own, use and lease its assets
and properties. The Subsidiary is duly qualified, licensed or admitted to do
business and is in good standing in those jurisdictions specified in Section
2.05 of the Disclosure Schedule, which are the only jurisdictions in which the
ownership, use or leasing of the Subsidiary's assets and properties, or the
conduct or nature of its business, makes such qualification, licensing or
admission necessary, except for those jurisdictions in which the adverse effects
of all such failures by the Subsidiary to be qualified, licensed or admitted and
in good standing could not in the aggregate reasonably be expected to have a
material adverse effect on the Business or Condition of the Company. Section
2.05 of the Disclosure Schedule lists for the Subsidiary the amount of its
authorized capital stock, the amount of its outstanding capital stock and the
record owners of such outstanding capital stock. All of the outstanding shares
of capital stock of the Subsidiary have been duly authorized and validly issued,
are fully paid and nonassessable, and are owned, beneficially and of record, by

the Company free and clear of all 

                                       4

<PAGE>

Liens. There are no outstanding Options with respect to the Subsidiary. Seller
has prior to the execution of this Agreement delivered or made available for
inspection to Purchaser true and complete copies of the certificate of
incorporation and by-laws of the Subsidiary as currently in effect.

                  2.06 No Conflicts. The execution and delivery by Seller of
this Agreement do not, and the performance by Seller of its obligations under
this Agreement and the consummation of the transactions contemplated hereby will
not (with or without notice or lapse of time or both):

                  (a) conflict with or result in a violation or breach of any of
the articles of association, certificate of incorporation or by-laws (or other
comparable corporate charter documents) of Seller, the Company or the
Subsidiary;

                  (b) conflict with or result in a violation or breach of any
Law or Order applicable to Seller, the Company or the Subsidiary or any of their
respective assets and properties (other than such conflicts, violations or
breaches (i) which could not in the aggregate reasonably be expected to
materially adversely affect the validity or enforceability of this Agreement or
to have a material adverse effect on the Business or Condition of the Company or
(ii) as would occur solely as a result of the identity or the legal or
regulatory status of Purchaser or any of its Affiliates); or

                  (c) (i) conflict with or result in a violation or breach of,
(ii) constitute (with or without notice or lapse of time or both) a default
under, (iii) require Seller, the Company or the Subsidiary to obtain any
consent, approval or action of, make any filing with or give any notice to any
Person as a result or under the terms of, or (iv) result in the creation or
imposition of any Lien upon Seller, the Company or the Subsidiary or any of
their respective assets and properties under, any Contract or License to which
Seller, the Company or the Subsidiary is a party or by which any of their
respective assets and properties is bound and which, individually or in the
aggregate with other such Contracts and Licenses, is material to the validity or
enforceability of this Agreement or to the Business or Condition of the Company.

                  2.07 Governmental Approvals and Filings. Except as required
pursuant to the HSR Act, no consent, approval or action of, filing with or
notice to any Governmental or Regulatory Authority on the part of Seller, the
Company or the Subsidiary is required in connection with the execution, delivery
and performance of this Agreement or the consummation of the transactions
contemplated hereby, except (i) where the failure to obtain any such consent,
approval or action, to make any such filing or to give any such notice could not
reasonably be expected to materially adversely affect the validity or
enforceability of this Agreement or to have a material adverse effect on the
Business or Condition of the Company and (ii) those as would be required solely
as a result of the identity or the legal or regulatory status of Purchaser or
any of its Affiliates.


                  2.08  Books and Records.  The minute books of the Company and 
the Subsidiary as made available to Purchaser prior to the execution of this
Agreement contain a true and complete record, in all material respects, of all
action taken at all meetings and by all written


                                       5
<PAGE>


consents in lieu of meetings of the stockholders, the boards of directors and
committees of the boards of directors of the Company and the Subsidiary.

                  2.09 Financial Statements and Condition. (a) Prior to the
execution of this Agreement, Seller has delivered to Purchaser true and complete
copies of the audited consolidated balance sheets of the Company and the
Subsidiary as of December 31, 1994, 1995 and 1996, and the related audited
consolidated statements of operations, stockholders' equity and cash flows for
each of the fiscal periods then ended, certified by Seller's Accountant. All
such financial statements were prepared in accordance with GAAP and fairly
present in all material respects the consolidated financial condition and
results of operations of the Company and the Subsidiary as of the respective
dates thereof and for the respective periods covered thereby except, in the case
of the unaudited financial statements, for the absence of footnotes and normal
year end adjustments which an audit would reveal.

                  (b) Except for the execution and delivery of this Agreement
and the transactions to take place pursuant hereto on or prior to the Closing
Date, since the Audited Financial Statement Date there has not been any material
adverse change in the Business or Condition of the Company, other than those
occurring as a result of general economic or financial conditions or other
developments which are not unique to the Company and the Subsidiary but also
affect other Persons who participate or are engaged in the lines of business in
which the Company and the Subsidiary participate or are engaged.

                  (c) Since the Audited Financial Statement Date, neither the
Company nor the Subsidiary has incurred any liabilities of a kind required by
GAAP to be set forth on a balance sheet and which in the aggregate are material
to the Business or Condition of the Company, other than liabilities incurred in
the ordinary course of business.

                  (d) Except as expressly authorized or required by this
Agreement, since December 31, 1996 neither the Company nor the Subsidiary has,
and Seller covenants and agrees that from the date of this Agreement until the
Closing Date neither the Company nor the Subsidiary will have,:

                  (i)      amended its certificate of incorporation or by-laws
                           or comparable instruments or merged with or into or
                           consolidated with any other Person, or changed or
                           agreed to rearrange in any material respect the
                           character of its business (except that the Company
                           may amend its certificate of incorporation to change
                           its name as contemplated by Section 12.16);


                  (ii)     issued, sold or purchased options or rights to
                           subscribe to, or entered into any contracts or
                           commitments to issue, sell or purchase, any shares of
                           its capital stock;

                  (iii)    entered into, amended or terminated any (x) 
                           employment agreement, (y) adopted, entered into or
                           amended any arrangement which is, or would be, a
                           Company Plan or (z) made any change in any actuarial
                           methods or


                                      6

<PAGE>

                           assumptions used in funding any Company Plan or in 
                           the assumptions or factors used in determining 
                           benefit equivalences thereunder;

                  (iv)     issued any note, bond or other debt security,
                           created, incurred or assumed any indebtedness for
                           borrowed money, or guaranteed any indebtedness for
                           borrowed money or any capitalized lease obligation,
                           in each case in excess of $25,000 individually or in
                           the aggregate;

                  (v)      declared, set aside or paid any dividends or declared
                           or made any other distributions of any kind to its
                           stockholders, or made any direct or indirect
                           redemption, retirement, purchase or other acquisition
                           of any shares of its capital stock other than cash
                           distributions to its stockholders;

                  (vi)     knowingly waived any right of material value to its 
                           business;

                  (vii)    made any change in its accounting methods or
                           practices or made any changes in depreciation or
                           amortization policies or rates adopted by it or made
                           any material write-down of inventory or material
                           write-off as uncollectible of accounts receivable;

                  (viii)   made any wage or salary increase or other
                           compensation payable or to become payable or bonus,
                           or increase in any other direct or indirect
                           compensation, for or to any of its officers,
                           directors, employees, consultants, agents or other
                           representatives, or any accrual for or commitment or
                           agreement to make or pay the same, other than
                           increases made in the ordinary course consistent with
                           past practice;


                  (ix)     entered into any transactions with any of its
                           Affiliates, stockholders, officers, directors,
                           employees, consultants, agents or other
                           representatives (other than employment arrangements
                           made in the ordinary course of business consistent
                           with past practice), or any Affiliate of any
                           stockholder, officer, director, consultant, employee,
                           agent or other representative;

                  (x)      made any payment or commitment to pay any severance
                           or termination pay to any Person or any of its
                           officers, directors, employees, consultants, agents
                           or other representatives, other than payments or
                           commitments to pay such Persons or its officers,
                           directors, employees in the ordinary course of
                           business;

                  (xi)     (A) entered into any lease (as lessor or lessee), (B)
                           sold, abandoned or made any other disposition of any
                           of its assets or properties other than in the
                           ordinary course of business consistent with past
                           practice; or (C) granted or suffered any Lien on any
                           of its assets or properties other than Permitted
                           Liens and sales of inventory in the ordinary course
                           of business;


                                      7
<PAGE>

                  (xii)    except for inventory or equipment acquired in the 
                           ordinary course of business, made any acquisition of
                           all or any part of the assets, properties, capital
                           stock or business of any other Person;

                  (xiii)   paid, directly or indirectly, any of its liabilities
                           before the same became due in accordance with its
                           terms or otherwise than in the ordinary course of
                           business, except to obtain the benefit of discounts
                           available for early payment; or

                  (xiv)    made any capital expenditures or commitments for 
                           capital expenditures in an aggregate amount exceeding
                           $25,000.

                  2.10 Taxes. (i) All Tax Returns required to be filed with
respect to the Company and the Subsidiary have been timely filed; (ii) such Tax
Returns were true, correct and complete in all material respects; (iii) all
Taxes owed by the Company and the Subsidiary have been timely paid (other than
such Taxes not exceeding $100,000 in the aggregate); (iv) neither the Company
nor the Subsidiary has entered into any agreement extending the statute of
limitations with respect to the collection or assessment of any Taxes; (v) no
consent under Section 341(f) of the Code has been filed with respect to the
Company or the Subsidiary; and (vi) neither the Company or the Subsidiary are or

have been United States real property holding corporations, as defined in Code
Section 897(c)(2), during the applicable period specified in Code Section
897(c)(1). Neither the Company nor the Subsidiary has executed or filed with the
IRS or any other taxing authority any agreement extending the period for
assessment or collection of any Taxes. No examination by any taxing authority of
the Company's or the Subsidiary's Tax Returns is pending which could reasonably
be expected to have a material adverse effect on the Business or Condition of
the Company.

                  2.11 Legal Proceedings. (a) (i) There are no Actions or
Proceedings pending against Seller, the Company or the Subsidiary or any of
their respective assets and properties; and (ii) to the Knowledge of Seller,
there are no Actions or Proceedings threatened against Seller, the Company or
the Subsidiary or any of their respective assets and properties except, in the
case of this clause (ii), where such Actions or Proceedings could not reasonably
be expected, individually or in the aggregate with other such Actions or
Proceedings, to have a material adverse effect on the Business or Condition of
the Company or to result in the issuance of an Order restraining, enjoining or
otherwise prohibiting or making illegal the consummation of any of the
transactions contemplated by this Agreement; and

                  (b) there are no Orders outstanding against the Company or the
Subsidiary which, individually or in the aggregate with other such Orders,
materially adversely affect the Business or Condition of the Company.

                  2.12 Compliance With Laws and Orders. Neither the Company nor
the Subsidiary is or has been in violation of or in default under any Law or
Order (including, without limitation, any Law or Order relating to or otherwise
involving the protection of the environment) applicable to the Company or the
Subsidiary or any of their respective assets and properties the effect of 


                                       8
<PAGE>


which, individually or in the aggregate with other such violations and defaults,
could reasonably be expected to be materially adverse to the Business or
Condition of the Company.

                  2.13 Company Plans; ERISA. There are no Company Plans other
than those listed on Section 2.13 of the Disclosure Schedule. With respect to
each Company Plan, to the extent applicable:

                  (a) Such Company Plan has been maintained and operated in
material compliance with its terms and with the applicable provisions of ERISA,
the Code and all other applicable governmental laws and regulations;

                  (b) There is no material suit, action, dispute, claim,
arbitration or legal, administrative or other proceeding or governmental
investigation pending, or to the Knowledge of Seller threatened, alleging any
breach of the terms of any such Company Plan or of any fiduciary duties
thereunder or violation of any applicable Law with respect to any such Company
Plan;


                  (c) (i) No ERISA Event has occurred as to which the Company or
any ERISA Affiliate was required to file a report with the PBGC and (ii) the
Company and its ERISA Affiliates are not required to make, or accrue an
obligation to make, contributions to any Multiemployer Plan and, during the past
five years, neither the Company nor any ERISA Affiliate has been required to
make, or accrued an obligation to make, any contribution to any Multiemployer
Plan; and

                  (d) True, correct, and complete copies of the applicable
following documents have been delivered to Purchaser: (i) all current Company
Plan documents; (ii) the most recently filed Forms 5500 with applicable
attachments; and (iii) all current summary plan descriptions.

                  2.14  Real Property.  (a) Section 2.14(a) of the Disclosure 
Schedule contains a true and correct list of each parcel of real property leased
by the Company or the Subsidiary (as lessee). Neither the Company nor the
Subsidiary owns any real property or leases any real property to others.

                  (b) Each of the Company and the Subsidiary has a valid and
subsisting leasehold estate in and the right to quiet enjoyment of the real
properties leased by it as lessee under leases referred to in paragraph (a)
above for the full term of the lease thereof. Each such lease is a legal, valid
and binding agreement, enforceable in accordance with its terms, of the Company
or the Subsidiary and, to the Knowledge of Seller, of each other Person that is
a party thereto, and neither the Company nor the Subsidiary is in default (or
with the giving of notice or lapse of time or both, would be in default) in any
material respect thereunder.

                  (c) Seller has delivered or made available for inspection to
Purchaser prior to the execution of this Agreement true and complete copies of
all leases referred to in paragraph (a) above.


                                      9

<PAGE>

                  (d) To the Knowledge of Seller the improvements on the real
property to be identified in Section 2.14(a) of the Disclosure Schedule are in
all material respects in good operating condition and in a state of good
maintenance and repair, ordinary wear and tear excepted, are adequate and
suitable for the purposes for which they are presently being used and, to the
Knowledge of Seller, there are no condemnation or appropriation proceedings
pending or threatened against any of such real property or the improvements
thereon.

                  2.15 Tangible Personal Property. The Company or the Subsidiary
is in possession of and has good title to, or has valid leasehold interests in
or valid rights under Contract to use, all tangible personal property which is
used in, and individually or in the aggregate with other such property is
material to, the Business or Condition of the Company. All such tangible
personal property is free and clear of all Liens, other than Permitted Liens and
is in all material respects in good working order and condition, ordinary wear

and tear excepted.

                  2.16 Intellectual Property Rights. Section 2.16 of the
Disclosure Schedule discloses all Intellectual Property which is used in and
individually or in the aggregate with other such Intellectual Property is
material to the Business or Condition of the Company, each of which the Company
or the Subsidiary either has all right, title and interest in or a valid and
binding license to use (and Section 2.16 of the Disclosure Schedule sets forth
which of such Intellectual Property is held by license). (i) All registrations
with and applications to Governmental or Regulatory Authorities in respect of
Intellectual Property owned by the Company or the Subsidiary and disclosed in
Section 2.16 of the Disclosure Schedule are valid and in full force and effect,
(ii) there are no material restrictions on the direct or indirect transfer of
any license, or any interest therein, held by the Company or the Subsidiary in
respect of Intellectual Property disclosed in Section 2.16 of the Disclosure
Schedule, (iii) neither the Company nor the Subsidiary is in default (or with
the giving of notice or lapse of time or both, would be in default) in any
material respect under any license to use the Intellectual Property disclosed in
Section 2.16 of the Disclosure Schedule and (iv) to the Knowledge of Seller the
Intellectual Property to be disclosed in Section 2.16 of the Disclosure Schedule
is not being infringed by any other Person. Neither Seller, the Company nor the
Subsidiary has received notice that the Company or the Subsidiary is infringing
any Intellectual Property of any other Person, to the Knowledge of Seller no
claim is pending or has been made to such effect that has not been resolved and,
to the Knowledge of Seller, neither the Company nor the Subsidiary is infringing
any Intellectual Property Rights of any other Person the effect of which,
individually or in the aggregate, could reasonably be expected to be materially
adverse to the Business or Condition of the Company.

                  2.17 Contracts. (a) Section 2.17(a) of the Disclosure Schedule
(with paragraph references corresponding to those set forth below) contains a
true and complete list of each of the following Contracts (true and complete
copies or, if none, reasonably complete and accurate written descriptions of
which, together with all amendments and supplements thereto, have been delivered
or made available for inspection to Purchaser prior to the execution of this
Agreement), to which the Company or the Subsidiary is a party or by which any of
their respective assets and properties is bound:

                         (i) all Contracts (excluding Company Plans) providing
         for a commitment of employment or consultation services for a specified
         or unspecified term, 


                                       10
<PAGE>

         the name, position and rate of compensation of each Person party to
         such a Contract and the expiration date of each such Contract;

                        (ii) all Contracts with any Person containing any
         provision or covenant prohibiting or materially limiting the ability of
         the Company or the Subsidiary to engage in any business activity or
         compete with any Person or prohibiting or materially limiting the
         ability of any Person to compete with the Company or the Subsidiary;


                       (iii) all material partnership, joint venture or 
         stockholders' Contracts with any Person;

                        (iv) all Contracts relating to Indebtedness of the 
         Company or the Subsidiary in excess of $25,000 individually (other
         than Indebtedness owing to the Company or the Subsidiary);

                         (v) all Contracts with distributors, dealers,
         manufacturer's representatives, sales agencies or franchisees which in
         any case (A) involve the payment or potential payment, pursuant to the
         terms of any such Contract, by or to the Company or the Subsidiary of
         more than $25,000 in any calendar year or (B) involve an exclusive
         grant of right to distribute the product and, in the case of clause (A)
         or (B) above cannot be terminated on thirty (30) days or less notice
         without penalty to the Company or the Subsidiary;

                        (vi) all Contracts relating to (A) the future
         disposition or acquisition of any assets and properties individually or
         in the aggregate material to the Business or Condition of the Company,
         other than dispositions or acquisitions in the ordinary course of
         business, and (B) any Business Combination;

                       (vii) all Contracts between or among the Company or the
         Subsidiary, on the one hand, and Seller, any officer, director or
         Affiliate of Seller (other than the Company or the Subsidiary) on the
         other hand;

                      (viii) all collective bargaining Contracts; and

                        (ix) all other Contracts which (A) involve the payment
         or potential payment, pursuant to the terms of any such Contract, by or
         to the Company or the Subsidiary of more than $25,000 in any calendar
         year and (B) cannot be terminated on thirty (30) days or less notice
         without penalty to the Company or the Subsidiary.

                  (b) Each Contract disclosed in Section 2.17(a) of the
Disclosure Schedule is in full force and effect and constitutes a legal, valid
and binding agreement, enforceable in accordance with its terms, of the Company
or the Subsidiary and, to the Knowledge of Seller, of each other party thereto,
and neither the Company, the Subsidiary nor, to the Knowledge of Seller, any
other party to such Contract is in violation or breach of or default  under any
such Contract (or with notice or lapse of time or both, would be in violation or
breach of or default 

                                       11
<PAGE>

under any such Contract), the effect of which, individually or in the aggregate,
could reasonably be expected to be materially adverse to the Business or
Condition of the Company.

                  2.18 Licenses. Section 2.18 of the Disclosure Schedule
contains a true and complete list of all Licenses which are used in and

individually or in the aggregate with other such Licenses material to the
Business or Condition of the Company. Prior to the execution of this Agreement,
Seller has delivered or made available for inspection to Purchaser true and
complete copies of all such Licenses. Each such License is in full force and
effect.

                  2.19 Insurance. Section 2.19 of the Disclosure Schedule
contains a true and complete list of all material insurance policies currently
in effect that insure the business, operations or employees of the Company or
the Subsidiary or affect or relate to the ownership, use or operation of any of
the assets and properties of the Company or the Subsidiary and that (i) have
been issued to the Company or the Subsidiary or (ii) have been issued to any
Person (other than the Company or the Subsidiary) for the benefit of the Company
or the Subsidiary. The insurance coverage provided by the policies described in
clause (i) above will not terminate or lapse by reason of the transactions
contemplated by this Agreement. Each policy referred to in clause (i) above is,
to the Knowledge of Seller, valid and binding and in full force and effect, and
no premiums due thereunder have not been paid and neither the Company nor the
Subsidiary has received any notice of cancellation or termination in respect of
any such policy or is in default thereunder in any material respect.

                  2.20 Affiliate Transactions. As of the date of this Agreement,
(i) there is no Indebtedness between the Company or the Subsidiary, on the one
hand, and Seller or any officer, director, employee, stockholder or Affiliate of
Seller (other than the Company or the Subsidiary), on the other, (ii) neither
Seller nor any such officer, director, employee, stockholder or Affiliate
provides or causes to be provided any assets, services, facilities or goods to
the Company or the Subsidiary which are individually or in the aggregate
material to the Business or Condition of the Company and (iii) neither the
Company nor the Subsidiary is a party to any contract for any assets, services,
facilities or goods with Seller or any such officer, director, employee,
stockholder or Affiliate of Seller.

                  2.21 Labor Relations. As of the date of this Agreement, the
Company and the Subsidiary have 18 employees (it being understood that such
number excludes Africk and Ron Beasly because they are consultants). No employee
of the Company or the Subsidiary is presently a member of a collective
bargaining unit and, to the Knowledge of Seller, there are no threatened or
contemplated attempts to organize for collective bargaining purposes any of the
employees of the Company or the Subsidiary. Since January 1, 1994, there has
been no work stoppage, strike or other concerted action by employees of the
Company or the Subsidiary which materially adversely affected the Business or
Condition of the Company.

                  2.22 Brokers. Except for Smith Barney Inc. ("Smith Barney"),
whose fees, commissions and expenses are the sole responsibility of Seller, all
negotiations relative to this Agreement and the transactions contemplated hereby
have been carried out by Seller directly with Purchaser without the intervention
of any Person on behalf of Seller in such manner as to give


                                       12
<PAGE>



rise to any valid claim by any Person against Purchaser, the Company or the
Subsidiary for a finder's fee, brokerage commission or similar payment.

                  2.23 Bank Accounts. Section 2.23 of the Disclosure Schedule
lists (i) all bank, trust, checking, savings, custody and other accounts
(including without limitation any trading or other accounts maintained with any
brokerage, investment banking or commodity trading firms) and lock boxes or safe
deposit boxes of the Company or the Subsidiary in which there are or may be
deposited monies or other assets of the Company or the Subsidiary, (ii) an
indication of the purposes of each of such accounts and lock boxes or safe
deposit boxes, (iii) any and all persons authorized to make withdrawals or other
transfers from such accounts or lock boxes or safe deposit boxes, (iv) each bank
at which the Company has borrowing authority and (v) a true, correct and
complete list of any and all persons authorized to exercise such borrowing
authority.

                  2.24  Customers.  No customer of the Company or the 
Subsidiary is an Affiliate of the Company, the Subsidiary or Seller.

                  2.25 Disclosure. No representation or warranty of Seller
contained herein contains any untrue statement of material fact or omits to
state a material fact necessary in order to make the statements contained herein
not misleading.

                  2.26 No Other Representations. Notwithstanding anything to the
contrary contained in this Agreement, it is the explicit intent of each party
hereto that Seller is making no representation or warranty whatsoever, express
or implied, except those representations and warranties contained in this
Article II and in any certificate delivered pursuant to Section 6.03.

                                  ARTICLE III.

                   REPRESENTATIONS AND WARRANTIES OF PURCHASER

                  Purchaser hereby represents and warrants to Seller as follows:

                  3.01 Corporate Existence. Purchaser is a limited liability
company duly formed, validly existing and in good standing under the Laws of the
State of Delaware. Purchaser has full limited liability company power and
authority to execute and deliver this Agreement, to perform its obligations
hereunder and to consummate the transactions contemplated hereby.

                  3.02 Authority. The execution and delivery by Purchaser of
this Agreement, and the performance by Purchaser of its obligations hereunder,
have been duly and validly authorized by the managers and members of Purchaser,
no other limited liability company action on the part of Purchaser being
necessary. This Agreement has been duly and validly executed and delivered by
Purchaser and constitutes a legal, valid and binding obligation of Purchaser
enforceable against Purchaser in accordance with its terms.


                                      13


<PAGE>

                  3.03  No Conflicts.  The execution and delivery by Purchaser 
of this Agreement do not, the performance by Purchaser of its obligations under
this Agreement and the consummation of the transactions contemplated hereby will
not:

                  (a) conflict with or result in a violation or breach of any 
of the certificate of formation, by-laws, operating agreement, or other
comparable charter document of Purchaser;

                  (b) conflict with or result in a violation or breach of any
Law or Order applicable to Purchaser or any of its assets and properties (other
than such conflicts, violations or breaches which could not in the aggregate
reasonably be expected to materially adversely affect the validity or
enforceability of this Agreement); or

                  (c) except as disclosed in Schedule 3.03 hereto, (i) conflict
with or result in a violation or breach of, (ii) constitute (with or without
notice or lapse of time or both) a default under, (iii) require Purchaser to
obtain any consent, approval or action of, make any filing with or give any
notice to any Person as a result or under the terms of, or (iv) result in the
creation or imposition of any Lien upon Purchaser or any of its assets or
properties under, any Contract or License to which Purchaser is a party or by
which any of its assets and properties is bound and which, individually or in
the aggregate with other such Contracts and Licenses, is material to the
validity or enforceability of this Agreement.

                  3.04 Governmental Approvals and Filings. Except as required
pursuant to the HSR Act and except for a post-Closing notice to be given to the
Bureau of Alcohol, Tobacco and Firearms by Purchaser, no consent, approval or
action of, filing with or notice to any Governmental or Regulatory Authority on
the part of Purchaser is required in connection with the execution, delivery and
performance of this Agreement or the consummation of the transactions
contemplated hereby, except where the failure to obtain any such consent,
approval or action, to make any such filing or to give any such notice could not
reasonably be expected to materially adversely affect the validity or
enforceability of this Agreement.

                  3.05 Legal Proceedings. There are no Actions or Proceedings
pending or, to the knowledge of Purchaser, threatened against Purchaser or any
of its assets and properties which could reasonably be expected to result in the
issuance of an Order restraining, enjoining or otherwise prohibiting or making
illegal the consummation of any of the transactions contemplated by this
Agreement.

                  3.06 Purchase for Investment. The Shares will be acquired by
Purchaser for its own account for the purpose of investment. Purchaser will
refrain from transferring or otherwise disposing of any of the Shares, or any
interest therein, in such manner as to cause Seller to be in violation of the
registration requirements of the Securities Act of 1933, as amended, or
applicable state securities or blue sky laws.

                  3.07 Financing. Attached hereto as Exhibit F is a true,

correct and complete copy of the Commitment Letter. The Commitment Letter has
been accepted by Purchaser and all commitment fees payable on or prior to the
date hereof in respect thereof have been paid.



                                      14

<PAGE>

                  3.08 Brokers. Except for UBS Securities LLC ("UBS"), whose
fees, commissions and expenses are the sole responsibility of Purchaser, all
negotiations relative to this Agreement and the transactions contemplated hereby
have been carried out by Purchaser directly with Seller without the intervention
of any Person on behalf of Purchaser in such manner as to give rise to any valid
claim by any Person against Seller, the Company or the Subsidiary for a finder's
fee, brokerage commission or similar payment.

                  3.09 Disclosure. No representation or warranty of Purchaser
contained herein contains any untrue statement of material fact or omits to
state a material fact necessary in order to make the statements contained herein
not misleading.

                                   ARTICLE IV.

                               COVENANTS OF SELLER

                  Seller covenants and agrees with Purchaser that, at all times
from and after the date hereof until the Closing Seller will comply with all
covenants and provisions of this Article IV, except to the extent Purchaser may
otherwise consent in writing.

                  4.01 Regulatory and Other Approvals. Seller will, and will
cause the Company and the Subsidiary to, (a) take all commercially reasonable
steps necessary or desirable, and proceed diligently and in good faith and use
all commercially reasonable efforts, as promptly as practicable to obtain all
consents, approvals or actions of, to make all filings with and to give all
notices to Governmental or Regulatory Authorities or any other Person required
of Seller, the Company or the Subsidiary to consummate the transactions
contemplated hereby, including without limitation those described in Sections
2.06 and 2.07 of the Disclosure Schedule, (b) provide such other information and
communications to such Governmental or Regulatory Authorities or other Persons
as such Governmental or Regulatory Authorities or other Persons may reasonably
request and (c) provide reasonable cooperation to Purchaser in obtaining all
consents, approvals or actions of, making all filings with and giving all
notices to Governmental or Regulatory Authorities or other Persons required of
Purchaser to consummate the transactions contemplated hereby. Seller will
provide prompt notification to Purchaser when any such consent, approval,
action, filing or notice referred to in clause (a) above is obtained, taken,
made or given, as applicable, and will advise Purchaser of any communications
(and, unless precluded by Law, provide copies of any such communications that
are in writing) with any Governmental or Regulatory Authority or other Person
regarding any of the transactions contemplated by this Agreement.


                  4.02 HSR Filings. Seller will (a) take promptly all actions
necessary to make the filings required of Seller or its Affiliates under the HSR
Act, (b) comply at the earliest practicable date with any request for additional
information received by Seller or its Affiliates from the Federal Trade
Commission or the Antitrust Division of the Department of Justice pursuant to
the HSR Act and (c) cooperate with Purchaser in connection with Purchaser's
filing under the HSR Act and in connection with resolving any investigation or
other inquiry concerning the transactions contemplated by this Agreement
commenced by either the Federal 

                                       15
<PAGE>

Trade Commission or the Antitrust Division of the Department of Justice or state
attorneys general.

                  4.03 Investigation by Purchaser. Until the Closing, Seller
will, and will cause the Company and the Subsidiary to, (a) provide Purchaser
and its officers, employees, counsel, accountants, financial advisors,
consultants and other representatives (together, "Representatives") with access,
upon reasonable prior notice and during normal business hours, to all officers,
employees, agents and accountants of the Company and the Subsidiary and their
assets and properties and books and records, but only to the extent that such
access does not unreasonably interfere with the business and operations of the
Company and the Subsidiary, and (b) furnish Purchaser and such other Persons
with all such information and data (including without limitation copies of
Contracts, Company Plans, monthly financial statements and other books and
records) concerning the business and operations of the Company and the
Subsidiary as Purchaser or any of such other Persons reasonably may request in
connection with such investigation. All information and data provided to
Purchaser and its Representatives pursuant to this Section 4.03 will be subject
to the provisions of Section 12.06.

                  4.04 No Solicitations. Prior to the termination of this
Agreement, subject to the duties imposed by applicable Law, Seller will not
take, and it will cause the Company, the Subsidiary, the shareholders of Seller
and any parent company of Seller and their respective representatives, not to
take, directly or indirectly, any action to initiate, assist, solicit, negotiate
or accept any offer from any Person to engage in any Business Combination. For
purposes hereof, "Business Combination" means any merger, consolidation or
combination to which the Company or the Subsidiary is a party, any sale,
dividend, split or other disposition of capital stock or other equity interest
of the Company or the Subsidiary or any sale, dividend or other disposition of
all or substantially all of the assets and properties of the Company or the
Subsidiary.

                  4.05 Conduct of Business. Seller will cause the Company and
the Subsidiary to conduct business only in the ordinary course. Without limiting
the generality of the foregoing, Seller will cause the Company and the
Subsidiary to use commercially reasonable efforts, to the extent the officers of
the Company believe such action to be in the best interests of the Company and
the Subsidiary, to (a) preserve intact the present business organization and
reputation of the Company and the Subsidiary, (b) keep available (subject to
dismissals and retirements in the ordinary course of business) the services of

the key officers and employees of the Company and the Subsidiary in all material
respects, (c) maintain the assets and properties of the Company and the
Subsidiary in good working order and condition, ordinary wear and tear excepted,
and (d) maintain the good will of key customers and suppliers of the Company or
the Subsidiary. In addition, Seller will cause the Company and the Subsidiary
(i) to conduct product promotions during the remainder of 1997 (the "1997
Promotions") only in accordance with the description thereof in Exhibit B
hereto, (ii) to pay their trade payables and maintain their inventory in the
ordinary course of business consistent with past practice (other than
inconsistencies with past practice which result from the fact that the 1997
Promotions are not the same as previous promotions) and (iii) not to enter into
any agreement with Republic Tobacco, L.P. with respect to any of the matters
referred to in Section 2.16 of the Disclosure Schedule without the consent of
Purchaser.

                                       16
<PAGE>

                  4.06  Noncompetition.  (a) Seller will, for a period of five 
(5) years from the Closing Date, refrain from, directly or indirectly through
its Affiliates:

                         (i) disclosing (unless required by Law or Order 
         or other judicial or administrative process) or using any confidential
         or secret information relating to the Company or the Subsidiary; or

                        (ii) engaging in (other than through the ownership of
         five percent (5%) or less of any class of securities registered under
         the Securities Exchange Act of 1934, as amended), the Restricted
         Business in the Restricted Region.

                  (b) The parties hereto recognize that the Laws and public
policies of the various jurisdictions within the Restricted Region may differ as
to the validity and enforceability of covenants similar to those set forth in
this Section. It is the intention of the parties that the provisions of this
Section be enforced to the fullest extent permissible under the Laws and
policies of each jurisdiction in which enforcement may be sought, and that the
unenforceability (or the modification to conform to such Laws or policies) of
any provisions of this Section shall not render unenforceable, or impair, the
remainder of the provisions of this Section. Accordingly, if any provision of
this Section shall be determined to be invalid or unenforceable, such invalidity
or unenforceability shall be deemed to apply only with respect to the operation
of such provision in the particular jurisdiction in which such determination is
made and not with respect to any other provision or jurisdiction.

                  (c) The parties hereto acknowledge and agree that any remedy
at Law for any breach of the provisions of this Section would be inadequate, and
Seller hereby consents to the granting by any court of an injunction or other
equitable relief, without the necessity of actual monetary loss being proved, in
order that the breach or threatened breach of such provisions may be effectively
restrained.

                  4.07 Fulfillment of Conditions. Seller will take all
commercially reasonable steps necessary or desirable and proceed diligently and

in good faith to satisfy each condition to the obligations of Purchaser
contained in this Agreement (other than Section 6.12). Notwithstanding anything
to the contrary contained in this Agreement, in no event will Seller, the
Company or the Subsidiary be required to request, and Purchaser will not
request, that Bollore consent to any changes to the Bollore Contracts other than
as provided in the Bollore Consent.

                                   ARTICLE V.

                             COVENANTS OF PURCHASER

                  Purchaser covenants and agrees with Seller that, at all times
from and after the date hereof until the Closing, Purchaser will comply with all
covenants and provisions of this Article V, except to the extent Seller may
otherwise consent in writing.


                                       17
<PAGE>

                  5.01 Regulatory and Other Approvals. Purchaser will (a) take
all commercially reasonable steps necessary or desirable, and proceed diligently
and in good faith and use all commercially reasonable efforts, as promptly as
practicable to obtain all consents, approvals or actions of, to make all filings
with and to give all notices to Governmental or Regulatory Authorities or any
other Person required of Purchaser to consummate the transactions contemplated
hereby, including without limitation those described in Schedule 3.03 hereto,
(b) provide such other information and communications to such Governmental or
Regulatory Authorities or other Persons as such Governmental or Regulatory
Authorities or other Persons may reasonably request and (c) provide reasonable
cooperation to Seller, the Company and the Subsidiary in obtaining all consents,
approvals or actions of, making all filings with and giving all notices to
Governmental or Regulatory Authorities or other Persons required of Seller, the
Company or the Subsidiary to consummate the transactions contemplated hereby.
Purchaser will provide prompt notification to Seller when any such consent,
approval, action, filing or notice referred to in clause (a) above is obtained,
taken, made or given, as applicable, and will advise Seller of any
communications (and, unless precluded by Law, provide copies of any such
communications that are in writing) with any Governmental or Regulatory
Authority or other Person regarding any of the transactions contemplated by this
Agreement.

                  5.02 HSR Filings. Purchaser will (a) take promptly all actions
necessary to make the filings required of Purchaser or its Affiliates under the
HSR Act, (b) comply at the earliest practicable date with any requests for
additional information received by Purchaser or its Affiliates from the Federal
Trade Commission or the Antitrust Division of the Department of Justice pursuant
to the HSR Act and (c) cooperate with Seller in connection with Seller's filing
under the HSR Act and in connection with resolving any investigation or other
inquiry concerning the transactions contemplated by the Agreement commenced by
either the Federal Trade Commission or the Antitrust Division of the Department
of Justice or state attorneys general.

                  5.03 Fulfillment of Conditions. Purchaser will take all

commercially reasonable steps necessary or desirable and proceed diligently and
in good faith to satisfy each condition to the obligations of Seller contained
in this Agreement.

                  5.04 Maximizing Economic Benefits. Purchaser agrees to (i)
cooperate with Seller with a view toward restructuring the transactions
contemplated by the Royalty Agreement in the form of Exhibit E hereto (including
contributing the "Marks", as defined therein, to a jointly owned entity such as
a partnership) so as to allow the parties thereto to more fully realize the
economic benefits of such transactions and (ii) negotiate in good faith with
Seller any revision of such Royalty Agreement that Purchaser and Seller believe
will maximize such benefits; provided, however, that Purchaser shall not have
any obligation to take any action pursuant to this Section 5.04 that would
result in Purchaser incurring any economic detriment as a result thereof and,
provided further, that neither the restructuring of the transactions
contemplated by such Royalty Agreement nor the revision of such Royalty
Agreement shall constitute a condition precedent to the Closing.


                                       18
<PAGE>


                                   ARTICLE VI.

                     CONDITIONS TO OBLIGATIONS OF PURCHASER

                  The obligations of Purchaser hereunder are subject to the
fulfillment, at or before the Closing, of each of the following conditions (all
or any of which may be waived in whole or in part by Purchaser in its sole
discretion):

                  6.01 Representations and Warranties. The representations and
warranties made by Seller in this Agreement, shall be true and correct in all
material respects on and as of the Closing Date as though made on and as of the
Closing Date or, in the case of representations and warranties made as of a
specified date earlier than the Closing Date, on and as of such earlier date.

                  6.02 Performance. Seller shall have performed and complied
with, in all material respects, the agreements, covenants and obligations
required by this Agreement to be so performed or complied with by Seller at or
before the Closing.

                  6.03 Officers' Certificates. Seller shall have delivered to
Purchaser a certificate, dated the Closing Date and executed by the Chairman of
the Board, the President or any Vice President of Seller to the effect of the
matters set forth in section 6.01 and 6.02.

                  6.04 Orders and Laws. There shall not be in effect on the
Closing Date any Order or Law restraining, enjoining or otherwise prohibiting or
making illegal the consummation of any of the transactions contemplated by this
Agreement.

                  6.05 Regulatory Consents and Approvals. All consents,

approvals and actions of, filings with and notices to any Governmental or
Regulatory Authority necessary to permit Purchaser and Seller to perform their
obligations under this Agreement and to consummate the transactions contemplated
hereby shall have been duly obtained, made or given and shall be in full force
and effect, and all terminations or expirations of waiting periods imposed by
any Governmental or Regulatory Authority necessary for the consummation of the
transactions contemplated by this Agreement, including the HSR Act, shall have
occurred.

                  6.06 Third Party Consents. The consents (or in lieu thereof
waivers) listed in Schedule 3.03 hereto or in Sections 2.06 and 2.07 of the
Disclosure Schedule shall have been obtained and shall be in full force and
effect.

                  6.07 Opinion of Counsel. Purchaser shall have received the
opinion of counsel to Seller, dated the Closing Date, in form and substance
customary for transactions of the type contemplated by this Agreement and
reasonably satisfactory to Purchaser.

                  6.08 Repayment of Certain Indebtedness. Prior to or at the
Closing, the holders of the Subsidiary's Senior Subordinated Notes due April 20,
2001 shall have waived the requirement that they receive notice of prepayment of
such Notes.



                                       19
<PAGE>

                  6.09 Corporate Authorization. Purchaser shall have received
from Seller a copy of the resolutions of the board of directors and
shareholders, of Seller certified as of the Closing Date by the secretary or
assistant secretary thereof, duly authorizing the execution, delivery and
performance by Seller of this Agreement and the transactions contemplated
hereby, together with an incumbency certificate as to the persons authorized to
execute and deliver this Agreement and other closing documents on its behalf.

                  6.10 Good Standing. Seller shall have delivered to Purchaser
certificates issued by appropriate governmental authorities evidencing the good
standing of the Company, the Subsidiary and Seller as of a date or dates not
more than ten (10) days prior to the Closing Date as corporations of the
respective jurisdictions in which they were organized and are qualified to do
business.

                  6.11 Financing. Purchaser shall have obtained financing for
the purchase of the Shares as herein provided on the terms and conditions
specified in the Commitment Letter and from a private placement of debt
securities having substantially the terms set forth in Schedule 6.12 hereto.

                  6.12 Contingent Obligations. The Company and/or the
Subsidiary, as applicable, shall have entered into agreements, each in a form
reasonably satisfactory to Purchaser, with each holder of a Contingent
Obligation pursuant to which such holder shall have agreed to cancel its
Contingent Obligation at the Closing in consideration of a fixed sum cash

payment by the Subsidiary at the Closing in an amount determined and negotiated
with such holder by Seller in its sole discretion (such payments being referred
to herein collectively as the "Contingent Obligation Payments").

                  6.13  Non-Compete Agreements.  Each of Drake, Goodwin & 
Graham, Inc. and Africk shall have executed and delivered to Purchaser
Non-Compete Agreements in the forms of Exhibits C and D attached hereto,
respectively.

                  6.14 Member Consents. Each of the members of Purchaser shall
have consented to (i) the conversion of Purchaser into a Delaware corporation by
merger or otherwise and (ii) the inclusion in the Certificate of Incorporation
of such Delaware corporation of provisions with respect to voting and conversion
as those currently contained in the Certificate of Incorporation provisions
attached as Exhibit C to Amendment No. 1 dated as of April 9, 1997 to the
Bollore Consent.

                  6.15 Certain Agreements. (i) Each of the three Employment
Agreements dated as of January 17, 1997 between the Subsidiary and each of John
C. Drake, Christopher K. Goodwin and Mark R. Graham shall have been terminated,
(ii) the Company shall have assigned all of its rights and obligations under
that certain Agreement of Sublease (the "New York Sublease") dated February 14,
1997 between Yeager, Wood & Marshall Incorporated and the Company to an
Affiliate of the Company other than the Subsidiary, as contemplated by Section 7
thereof, (iii) the Subsidiary and Drake, Goodwin & Graham, Inc. shall have
terminated all arrangements pursuant to which the Subsidiary is obligated to
purchase Learjet airtime from Drake, Goodwin & Graham, Inc. and (iv) that
certain Financial Advisory Agreement dated as of


                                       20
<PAGE>

March 31, 1993 among the Company, the Subsidiary and Drake, Goodwin & Graham,
Inc. shall have been terminated.

                  6.16 USTC Amendment and Bollore Consent. Each of the USTC
Amendment and Bollore Consent shall be in full force and effect and the
Subsidiary and Bollore shall have entered into the Buyer Trademark Agreement (as
such term is defined in the Bollore consent).

                                  ARTICLE VII.

                       CONDITIONS TO OBLIGATIONS OF SELLER

                  The obligations of Seller hereunder are subject to the
fulfillment, at or before the Closing, of each of the following conditions (all
or any of which may be waived in whole or in part by Seller in its sole
discretion):

                  7.01 Representations and Warranties. The representations and
warranties made by Purchaser in this Agreement shall be true and correct in all
material respects on and as of the Closing Date as though made on and as of the
Closing Date.


                  7.02 Performance. Purchaser shall have performed and complied
with, in all material respects, the agreements, covenants and obligations
required by this Agreement to be so performed or complied with by Purchaser at
or before the Closing.

                  7.03 Officers' Certificates. Purchaser shall have delivered to
Seller a certificate, dated the Closing Date and executed by the Chairman of the
Board, the President or any Vice President of Purchaser to the effect of the
matters set forth in Section 7.01 and 7.02.

                  7.04 Orders and Laws. There shall not be in effect on the
Closing Date any Order or Law restraining, enjoining or otherwise prohibiting or
making illegal the consummation of any of the transactions contemplated by this
Agreement.

                  7.05 Regulatory Consents and Approvals. All consents,
approvals and actions of, filings with and notices to any Governmental or
Regulatory Authority necessary to permit Seller and Purchaser to perform their
obligations under this Agreement and to consummate the transactions contemplated
hereby shall have been duly obtained, made or given and shall be in full force
and effect, and all terminations or expirations of waiting periods imposed by
any Governmental or Regulatory Authority necessary for the consummation of the
transactions contemplated by this Agreement, including the HSR Act, shall have
occurred.

                  7.06 Third Party Consents. The consents (or in lieu thereof
waivers) listed in Schedule 3.03 and Sections 2.06 and 2.07 of the Disclosure
Schedule shall have been obtained and shall be in full force and effect.

                  7.07 Opinion of Counsel. Seller shall have received the
opinion of counsel to Purchaser, dated the Closing Date and customary for
transactions of the type contemplated by this Agreement and reasonably
satisfactory to Seller.


                                       21
<PAGE>


                  7.08 Corporate Authorization. Seller shall have received from
Purchaser a copy of the resolutions of the managers and members of Purchaser,
certified as of the Closing Date by the secretary or assistant secretary
thereof, duly authorizing the execution, delivery and performance by Purchaser
of this Agreement and the transactions contemplated hereby, together with an
incumbency certificate as to the persons authorized to execute and deliver this
Agreement and other closing documents on its behalf.

                  7.09     Contingent Agreement.  The Purchaser and the 
Subsidiary shall have executed and delivered to Seller a Royalty Agreement in
the form of Exhibit E attached hereto.

                  7.10 USTC Amendment and Bollore Consent. Each of the USTC
Amendment and Bollore Consent shall be in full force and effect and the

Subsidiary and Bollore shall have entered into the Buyer Trademark Agreement (as
such term is defined in the Bollore Consent).

                                  ARTICLE VIII.

                   SURVIVAL OF REPRESENTATIONS AND WARRANTIES

                  8.01 Survival of Representations and Warranties. The
representations and warranties of Seller and Purchaser, and the covenants and
agreements of Seller and Purchaser to be performed at or before the Closing,
contained in this Agreement and in the certificates delivered by Seller pursuant
to Section 6.03 and by Purchaser pursuant to Section 7.03 will survive the
Closing (a) until the date thirty (30) months after the Closing Date with
respect to the representations and warranties contained in Section 2.10 and (b)
until the date twelve (12) months after the Closing Date in the case of each
other representation and warranty and each of such covenants and agreements;
except that any representation, warranty, covenant or agreement that would
otherwise terminate in accordance with clause (a) or clause (b) above will
continue to survive if a Claim Notice shall have been timely given in good faith
based on facts reasonably expected to establish a valid claim under Article IX
on or prior to such termination date, until the related claim for
indemnification has been satisfied or otherwise resolved as provided in Article
IX.

                  8.02  Net Worth of Seller.  Seller covenants with Purchaser 
that from and after the Closing and until the date thirty (30) months after the
Closing Date, Seller will maintain on hand cash, cash equivalents and/or
marketable securities having a market value at all times in an amount which
exceeds Seller's liabilities (such liabilities being calculated in accordance
with GAAP) by not less than the Applicable Cap Amount. For purposes of this
Agreement, the term "Applicable Cap Amount" shall mean: (i) with respect to the
period from the Closing Date to the date which is 360 days after the Closing
Date, an amount equal to Twelve Million Five Hundred Thousand Dollars
($12,500,000), (ii) with respect to the period from the date which is 360 days
after the Closing Date until the date which is thirty (30) months after the
Closing Date, an amount equal to Five Million Dollars ($5,000,000); provided,
however, that if a Claim Notice shall have been given in good faith based on
facts reasonably expected to establish a valid claim under Article IX on or
prior to the date on which the Applicable Cap Amount pursuant to clause (i) or
clause (ii) above would expire and such claim has not been satisfied or
otherwise resolved 


                                       22
<PAGE>

as provided in Article IX on or before such expiration date but which claim
would otherwise be covered by such Applicable Cap Amount, then such Applicable
Cap Amount shall not so expire with respect to such covered claim until such
claim has been satisfied or otherwise resolved as provided in Article IX.

                                   ARTICLE IX.

                                 INDEMNIFICATION


                  9.01  Indemnification.

                  (a) Subject to the other Sections of this Article IX, (i)
Seller shall indemnify Purchaser, its Affiliates and their respective officers,
directors, employees and agents in respect of, and hold each of them harmless
from and against, any and all Losses suffered, incurred or sustained by any of
them or to which any of them becomes subject, resulting from, arising out of or
relating to any misrepresentation, breach of warranty or breach of any covenant
or agreement on the part of Seller contained in this Agreement or in the
certificate delivered by Seller pursuant to Section 6.03 and (ii) Seller shall
(x) reimburse the Company for sixty percent (60%) of the aggregate additional
federal, state or local income taxes which the Company or the Subsidiary is
required to pay after the Closing Date with respect to the proposed adjustments
(the "Audit Adjustments") to the Company's Federal income Tax Returns for
calendar years 1993, 1994 and 1995 described in Section 2.10 of Disclosure
Schedule and (y) indemnify the Company for one hundred percent (100%) of any
Losses (including but not limited to interest and penalties which are payable to
a federal, state or local taxing authority in respect of the additional income
taxes referred to subclause (x) above) which arise after the Closing out of the
Audit Adjustments, excluding, however, the additional income taxes referred to
in subclause (x) above.

                  (b) Subject to the other Sections of this Article IX,
Purchaser agrees to indemnify Seller, its Affiliates and their respective
officers, directors, employees and agents in respect of, and hold each of them
harmless from and against, any and all Losses suffered, incurred or sustained by
any of them or to which any of them becomes subject, resulting from, arising out
of or relating to any misrepresentation, breach of warranty or breach of any
covenant or agreement on the part of Purchaser contained in this Agreement or in
the certificate delivered by Purchaser pursuant to Section 7.03.

                  (c) Notwithstanding anything to the contrary contained in this
Agreement, no amounts of indemnity shall be payable as a result of any claim
arising under Section 9.01(a):

                         (i) in the case of a claim pursuant to clause (i) of
         Section 9.01(a), unless, until and then only to the extent that the
         Indemnified Parties thereunder have suffered, incurred, sustained or
         become subject to Losses referred to in such clause (i) in excess of
         One Million Five Hundred Thousand Dollars ($1,500,000) in the
         aggregate, (the "Basket Amount"), and at such time as such Losses
         exceed the Basket Amount the 


                                       23
<PAGE>

         Indemnified Parties shall be entitled to the full amount of any and
         all such Losses (including the Basket Amount).

                        (ii) with respect to any Loss as to which the 
         Indemnified Parties are entitled to receive insurance proceeds in
         respect thereof; or


                       (iii) with respect to any amount to the extent that an
         accrual is made in respect thereof for purposes of calculating Net
         Assets as of the Closing Date pursuant to Section 1.02(c).

                  In addition, notwithstanding anything to the contrary
contained in this Agreement, in no event shall the aggregate liability of Seller
pursuant to clause (i) of Section 9.01(a) exceed the Applicable Cap Amount. For
the avoidance of doubt in this regard, it is understood and agreed that the
Applicable Cap Amount is intended to be a declining cap on Seller's aggregate
liability pursuant to clause (i) of Section 9.01(a) so that, (i) in no event
shall Seller's aggregate liability pursuant to clause (i) of Section 9.01(a)
exceed Twelve Million Five Hundred Thousand Dollars ($12,500,000) with respect
to all claims for indemnification thereunder (including those claims described
in clause (ii) below), (ii) Seller's aggregate liability with respect to claims
for indemnification pursuant to clause (i) of Section 9.01(a) which are made
after the date which is 360 days after the Closing Date but prior to the date
thirty (30) months after the Closing Date shall be Five Million Dollars
($5,000,000) and, at that time, those claims may only be made with respect to a
breach by Seller of its representations and warranties contained in Section
2.10, as more fully provided in Section 8.01 and (iii) Seller shall not have any
liability with respect to claims for indemnification pursuant to clause (i) of
Section 9.01(a) which are made after the date thirty (30) months after the
Closing Date.

                  9.02 Method of Asserting Claims. The party making a claim
under this Article IX is referred to as the "Indemnified Party" and the party
against whom such claims are asserted under this Article IX is referred to as
the "Indemnifying Party". All claims by any Indemnified Party under this Article
IX shall be asserted and resolved as follows:

                  (a) In the event that any claim or demand for which an
Indemnifying Party would be liable to an Indemnified Party hereunder is asserted
against or sought to be collected from such Indemnified Party by a third party,
said Indemnified Party shall with reasonable promptness notify in writing the
Indemnifying Party of such claim or demand, specifying the basis for such claim
or demand, and the amount or the estimated amount thereof to the extent then
determinable (which estimate shall not be conclusive of the final amount of such
claim and demand; the "Claim Notice"); provided, however, that any failure to
give such Claim Notice will not be deemed a waiver of any rights of the
Indemnified Party except to the extent the rights of the Indemnifying Party are
actually prejudiced by such failure. The Indemnifying Party shall have the right
to control the defense of such claim or demand and shall retain counsel (who
shall be reasonably acceptable to the Indemnified Party) to represent the
Indemnified Party and shall pay the reasonable fees and disbursements of such
counsel with regard thereto; provided, however, that any Indemnified Party is
hereby authorized prior to the date on which it receives written notice from the
Indemnifying Party designating such counsel, to retain counsel, whose fees and
expenses shall be at the expense of the Indemnifying Party, to file any motion,
answer 


                                       24
<PAGE>



or other pleading and take such other action which it reasonably shall deem
necessary to protect its interests or those of the Indemnifying Party until the
date on which the Indemnified Party receives such notice from the Indemnifying
Party. After the Indemnifying Party shall retain such counsel, the Indemnified
Party shall have the right to retain its own counsel, but the fees and expenses
of such counsel shall be at the expense of such Indemnified Party. The
Indemnifying Party shall not, in connection with any proceedings or related
proceedings in the same jurisdiction, be liable for the fees and expenses of
more than one such firm for the Indemnified Party (except to the extent the
Indemnified Party retained counsel to protect its (or the Indemnifying Party's)
rights prior to the selection of counsel by the Indemnifying Party). If
requested by the Indemnifying Party, the Indemnified Party agrees to cooperate
with the Indemnifying Party and its counsel in contesting any claim or demand
which the Indemnifying Party defends. A claim or demand may not be settled by
the Indemnifying Party without the prior written consent of the Indemnified
Party (which consent will not be unreasonably withheld) unless, as part of such
settlement, the Indemnified Party shall receive a full and unconditional release
reasonably satisfactory to the Indemnified Party. If the Indemnifying Party
elects to defend a claim or demand, the Indemnified Party shall not pay or
settle such claim or demand without the consent of the Indemnifying Party.

                  (b) In the event any Indemnified Party shall have a claim
against any Indemnifying Party hereunder which does not involve a claim or
demand being asserted against or sought to be collected from it by a third
party, the Indemnified Party shall send a Claim Notice with respect to such
claim to the Indemnifying Party.

                  (c) After delivery of a Claim Notice, so long as any right to
indemnification exists pursuant to this Article IX, the affected parties each
agree to retain all books and records related to such Claim Notice. In each
instance, the Indemnified Party shall have the right to be kept fully informed
by the Indemnifying Party and its legal counsel with respect to any legal
proceedings. Any information or documents made available to any party hereunder
and designated as confidential by the party providing such information or
documents and which is not otherwise generally available to the public and not
already within the knowledge of the party to whom the information is provided
(unless otherwise covered by the confidentiality provisions of any other
agreement among the parties hereto, or any of them), and except as may be
required by applicable law, shall not be disclosed to any third Person (except
for the representatives of the party being provided with the information, in
which event the party being provided with the information shall request its
representatives not to disclose any such information which it otherwise required
hereunder to be kept confidential).

                  (d) Anything contained herein to the contrary notwithstanding,
Seller shall have the sole right to control the defense and settlement of the
Audit Adjustments and any appeal thereof; it being understood and agreed,
however, that (i) the Company shall be responsible for the payment of forty per
cent (40%) of the additional federal, state or local income taxes referred to in
subclause (x) of clause (ii) of Section 9.01(a) and (ii) unless the prior
written consent of Purchaser shall be obtained (which consent shall not be
unreasonably withheld), such settlement must include a full and unconditional

release of the Company and the Subsidiary reasonably satisfactory to Purchaser.
Seller shall retain an accounting firm and/or counsel (who shall be reasonably
acceptable to Purchaser; it being agreed that Coopers & Lybrand L.L.P. and
Rogers 


                                       25
<PAGE>

& Wells shall be acceptable to Purchaser) to represent the Company and
the Subsidiary in connection with the Audit Adjustments and shall pay the
reasonable fees and disbursements of such accountants and counsel. Purchaser
shall have the right to retain its own accountants and counsel with respect to
the Audit Adjustments but the fees and disbursements of such accountants and
counsel shall be at the expense of Purchaser. Purchaser shall, and shall cause
the Company and the Subsidiary and its and their accountants and counsel to
cooperate with Seller and its accountants and counsel in the defense of the
Audit Adjustments. Purchaser shall not, and shall cause the Company and the
Subsidiary not to, pay or settle the Audit Adjustments without the prior written
consent of Seller. Nothing contained in this Section 9.02(d) is intended to
modify Section 9.02(c), which shall also apply to the matters set forth in this
Section 9.02(d).

                  9.03 Exclusivity. After the Closing, to the extent permitted
by Law and except as provided in paragraph (c) of Section 4.06, the indemnities
set forth in this Article IX shall be the exclusive remedies of Purchaser and
Seller, their Affiliates and their respective officers, directors, employees and
agents for any misrepresentation, breach of warranty or breach of any covenant
or agreement contained in this Agreement, and the parties shall not be entitled
to a rescission of this Agreement or to any further indemnification rights or
claims of any nature whatsoever in respect thereof, all of which the parties
hereto hereby waive.

                                   ARTICLE X.

                                   TERMINATION

                  10.01  Termination.  This Agreement may be terminated, and 
the transactions contemplated hereby may be abandoned:

                  (a)  at any time before the Closing, by mutual written 
agreement of Seller and Purchaser; or

                  (b) at any time after the Cut-Off Date, by Seller or Purchaser
upon notification of the non-terminating party by the terminating party if the
Closing shall not have occurred on or before such date and such failure to
consummate is not caused by a breach of this Agreement by the terminating party;
or

                  (c) at any time before the Closing, by Seller or Purchaser
upon notification of the non-terminating party if either of the Bollore Consent
or the USTC Amendment shall have terminated.

                  10.02 Effect of Termination. If this Agreement is validly

terminated pursuant to Section 10.01, this Agreement will forthwith become null
and void, and there will be no liability or obligation on the part of Seller or
Purchaser (or any of their Affiliates or their respective officers, directors,
employees or agents), except as provided in the next succeeding sentence and
except that the provisions with respect to expenses in Sections 12.03 and
confidentiality in Sections 12.05 and 12.06 will continue to apply following any
such termination. Notwithstanding any other provision in this Agreement to the
contrary, upon termination of this Agreement 


                                       26
<PAGE>

pursuant to Section 10.01(b), each party will remain liable to the other party
for any willful breach of this Agreement existing at the time of such
termination.

                                   ARTICLE XI.

                                   DEFINITIONS

                  11.01  Definitions.    (a) As used in this Agreement, the 
following defined terms shall have the meanings indicated below:

                  "Actions or Proceedings" means any action, suit, proceeding,
arbitration or Governmental or Regulatory Authority investigation.

                  "Affiliate" means any Person that directly, or indirectly
through one of more intermediaries, controls or is controlled by or is under
common control with the Person specified. For purposes of this definition,
control of a Person means the power, direct or indirect, to direct or cause the
direction of the management and policies of such Person whether by Contract or
otherwise and, in any event and without limitation of the previous sentence, any
Person owning more than fifty (50%) of the voting securities of a second Person
shall be deemed to control that second Person.

                  "Agreement" means this Stock Purchase Agreement and the
Exhibits, the Disclosure Schedule and the Schedules hereto, as the same shall be
amended from time to time.

                  "Applicable Cap Amount" has the meaning specified in 
Section 8.02.

                  "Audited Financial Statement Date" means December 31, 1996.

                  "Audit Adjustments" has the meaning specified in 
Section 9.01(a).

                  "Balance Sheet" has the meaning specified in Section 1.02(c).

                  "Bollore" means Bollore Technologies S. A.

                  "Bollore Consent" means that certain Consent Agreement dated
as of April 4, 1997 between Bollore and the Subsidiary, as amended by an

Amendment No. 1 thereto dated as of April 9, 1997, a copy of which is attached
hereto as Exhibit G.

                  "Bollore Contracts" means the three Amended and Restated
Distribution and License Agreements dated as of November 30, 1992 between the
Subsidiary and Bollore relating to the distribution of Zig Zag cigarette paper
booklets in the United States, in Canada and in Hong Kong and certain other
territories, as amended by agreements dated January 28, 1993, March 31, 1993,
June 10, 1996 and September 25, 1996 and by the Bollore Consent.


                                       27
<PAGE>

                  "Bollore Payment" means any of the amounts payable to Bollore
by the Subsidiary pursuant to Section 2 of the Bollore Consent.

                  "Business Combination" has the meaning specified in Section 
4.04.

                  "Business Day" means a day other than Saturday, Sunday or any
day on which banks located in the States of New York and North Carolina are
authorized or obligated to close.

                  "Business or Condition of the Company" means the business,
assets, liabilities, condition (financial or otherwise) or results of operations
of the Company and the Subsidiary, taken as a whole.

                  "Claim Notice" has the meaning specified in Section 9.02(a).

                  "Class A Common Stock" means the Class A voting common stock,
par value $0.01 per share, of the Company.

                  "Class B Common Stock" means the Class B non-voting common
stock, par value $0.01 per share, of the Company.

                  "Closing" means the closing of the transactions contemplated 
by Section 1.03.

                  "Closing Date" means (a) the fifth Business Day after the day
on which the last of the consents, approvals, actions, filings, notices or
waiting periods described in or related to the filings described in Sections
6.04 through 6.06 and Sections 7.04 through 7.06 has been obtained, made or
given or has expired, as applicable, or (b) such other date as Purchaser and
Seller mutually agree upon in writing.

                  "Code" means the Internal Revenue Code of 1986, as amended,
and the rules and regulations promulgated thereunder.

                  "Commitment Letter" means that certain commitment letter dated
February 14, 1997 from Societe Generale, a copy which is attached hereto as
Exhibit F.

                  "Company" has the meaning ascribed to it in the forepart of 

this Agreement.

                  "Company Plan" means a plan maintained by the Company or the
Subsidiary that is (a) an employee pension benefit plan (as defined in ERISA ss.
3(2)) or (b) an employee welfare benefit plan (as defined in ERISA ss. 3(1))
subject to ERISA.

                  "Contingent Obligations" shall mean (i) the obligations of the
Company and the Subsidiary to make certain payments under the letter agreement
dated March 31, 1993 from the Company and the Subsidiary to Banque Nationale de
Paris, New York Branch and (ii) the obligations of the Subsidiary to make
certain payments under the three letter agreements dated May 5, 1995 between the
Subsidiary and each of Crescent/MACH I Partners, L.P., Crescent Shared
Opportunity Fund II, L.P. and Continental Casualty Company.


                                       28
<PAGE>


                  "Contingent Obligation Payment"  has the meaning specified in 
Section 6.12.

                  "Contract" means any agreement, lease, evidence of
Indebtedness, mortgage, indenture, security agreement or other contract.

                  "Cut-Off Date" means June 30, 1997.

                  "Debt Payments" means an amount equal to the sum of (i) the
total principal, interest and all other amounts required to repay in full, at
the Closing, all Indebtedness under the Subsidiary's Senior Subordinated Notes
due April 20, 2001, (ii) the total principal, interest and all other amounts
required to repay in full, at the Closing, all Indebtedness under the Credit
Agreement, dated as of April 28, 1995 among the Subsidiary, as borrower, the
banks named therein and NationsBank N.A. Carolina, as agent, (iii) the
Prepayment Amount (as such term is defined in the USTC Amendment), (iv) the
aggregate amount which Seller, in its sole discretion, shall have agreed with
the holders of all Contingent Obligations shall be paid to such holders by the
Subsidiary at the Closing in consideration of the cancellation of the Contingent
Obligations and (v) any and all other long term Indebtedness incurred by Seller
after the date hereof and which remains outstanding at the Closing; provided,
however, that the term "Debt Payments" shall not include (x) any portion of any
of the foregoing to the extent that it is included as a current liability for
purposes of calculating Net Assets as of the Closing Date or (y) the Bollore
Payment.

                  "Disclosure Schedule" means the record delivered to Purchaser
by Seller on the date hereof, containing all lists, descriptions, exceptions and
other information and materials as are included therein by Seller.

                  "Estimated Statement" has the meaning specified in Section 
1.02(c).

                  "ERISA" means the Employee Retirement Income Security Act of

1974, as amended, and the rules and regulations promulgated thereunder.

                  "ERISA Affiliate" shall mean any trade or business (whether or
not incorporated) that is a member of a group of which the Company or the
Subsidiary is a member and which is treated as a single employer under Section
414 of the Code.

                  "ERISA Event" with respect to any Person means (i) the
occurrence of a reportable event, within the meaning of Section 4043 of ERISA,
with respect to any Company Plan of such Person or any of its ERISA Affiliates
unless the 30-day notice requirement with respect to such event has been waived
by the PBGC; (ii) the provision by the administrator of any Company Plan of such
Person or any of its ERISA Affiliates of a notice of intent to terminate such
Company Plan, pursuant to Section 4041(a)(2) of ERISA (including any such notice
with respect to a plan amendment referred to in Section 4041(e) of ERISA); (iii)
the cessation of operations at a facility of such Person or any of its ERISA
Affiliates in the circumstances described in Section 4068(f) of ERISA; (iv) the
failure by such Person or any of its ERISA Affiliates to make a payment to a
Company Plan required under Section 302(f)(1) of ERISA; (v) the adoption of an
amendment to a Company Plan of such Person or any of its ERISA Affiliates
requiring the provision of 


                                       29
<PAGE>

security to such Company Plan, pursuant to Section 307 of ERISA; or (vi) the
institution by the PBGC of proceedings to terminate a Company Plan of such
Person or any of its ERISA Affiliates, pursuant to Section 4042 of ERISA, or the
occurrence of any event or condition described in Section 4042 of ERISA that
could constitute grounds for the termination of, or the appointment of a trustee
to administer, such Company Plan.

                  "GAAP" means generally accepted accounting principles,
consistently applied throughout the specified period.

                  "Governmental or Regulatory Authority" means any court,
tribunal, arbitrator, authority, agency, commission, official or other
instrumentality of the United States, any foreign country or any domestic or
foreign state, county, city or other political subdivision.

                  "HSR Act" means Section 7A of the Clayton Act (Title II of the
Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended) and the rules
and regulations promulgated thereunder.

                  "Indebtedness" of any Person means all obligations of such
Person (i) for borrowed money, (ii) evidenced by notes, bonds, debentures or
similar instruments, (iii) for the deferred purchase price of goods or services
(other than trade payables or accruals incurred in the ordinary course of
business), (iv) under capital leases and (v) in the nature of guarantees of the
obligations described in clauses (i) through (iv) above of any other Person.

                  "Indemnified Party" has the meaning specified in Section 9.02.


                  "Indemnifying Party" has the meaning specified in 
Section 9.02.

                  "Independent Accountant" has the meaning specified in Section 
1.02(c).

                  "Intellectual Property" means all patents and patent rights,
trademarks and trademark rights, trade names and trade name rights, service
marks and service mark rights, service names and service name rights, brand
names, inventions, copyrights and copyright rights, and all pending applications
for and registrations of patents, trademarks, service marks and copyrights, both
foreign and domestic.

                  "IRS" means the United States Internal Revenue Service.

                  "Knowledge of Seller" means the actual knowledge of any of 
the following Persons:  Africk, John Drake, Chris Goodwin, Mark Graham, Ron 
Beasly and Bob Dixson.

                  "Laws" means all laws, statutes, rules, regulations,
ordinances and other pronouncements having the effect of law of the United
States, any foreign country or any domestic or foreign state, county, city or
other political subdivision or of any Governmental or Regulatory Authority.

                                       30
<PAGE>

                  "Licenses" means all licenses, permits, certificates of
authority, authorizations, approvals, registrations, franchises and similar
consents granted or issued by any Governmental or Regulatory Authority.

                  "Liens" means any mortgage, pledge, security interest, lien 
or other encumbrance.

                  "Loss" means any and all damages, fines, penalties,
deficiencies, losses and expenses (including without limitation reasonable fees
of attorneys).

                  "Multiemployer Plan" means a multiemployer plan as defined in 
Section 4001(a)(3) of ERISA.

                  "Net Assets" means, as of any date, the amount by which (i)
the consolidated current assets of the Company and the Subsidiary (excluding for
this purpose the amount contributed to the Company by Purchaser pursuant to
Section 1.02(b)) as of such date exceed (ii) the consolidated current
liabilities of the Company and the Subsidiary (excluding for this purpose the
Option Cancellation Payment to be paid pursuant to Section 1.02(b), the Bollore
Payment, any Debt Payments and any other amounts which will be extinguished by
payment of the Bollore Payment or Debt Payments pursuant to Section 1.03,
including without limitation, current maturities of long term debt) as of such
date. Net Assets shall be calculated in accordance with GAAP applied on a basis
consistent with the preparation of the financial statements described in Section
2.09.


                  "New York Sublease" has the meaning specified in Section 6.15.

                  "Notice of Disagreement" has the meaning specified in Section 
1.02(c).

                  "Option" with respect to any Person means any security, right,
subscription, warrant, option, or other Contract that gives the right to
purchase or otherwise receive or be issued any shares of capital stock of such
Person or any security of any kind convertible into or exchangeable or
exercisable for any shares of capital stock of such Person.

                  "Order" means any writ, judgment, decree, injunction or
similar order of any Governmental or Regulatory Authority (in each such case
whether preliminary or final).

                  "PBGC" means the Pension Benefit Guaranty Corporation 
established under ERISA.

                  "Permitted Lien" means (i) any Lien for Taxes not yet due or
delinquent or being contested in good faith by appropriate proceedings for which
adequate reserves have been established in accordance with GAAP, (ii) any
statutory Lien arising in the ordinary course of business by operation of Law
with respect to a Liability that is not yet due or delinquent and (iii) any
minor imperfection of title or similar Lien which individually or in the
aggregate with other such Liens could not reasonably be expected to materially
adversely affect the Business or Condition of the Company.


                                       31
<PAGE>

                  "Person" means any natural person, corporation, general
partnership, limited partnership, limited liability company, proprietorship,
other business organization, trust, union, association or Governmental or
Regulatory Authority.

                  "Purchase Price" has the meaning ascribed to it in Section
1.02.

                  "Purchaser" has the meaning ascribed to it in the forepart of
this Agreement.

                  "Representatives" has the meaning ascribed to it in Section
4.03.

                  "Restricted Business" means the marketing and distribution of
cigarette papers.

                  "Restricted Region" means the United States of America and
Canada.

                  "Seller" has the meaning ascribed to it in the forepart of
this Agreement.


                  "Seller's Accountant" has the meaning specified in Section
1.02(c).

                  "Shares" has the meaning ascribed to it in the forepart of
this Agreement.

                  "Statement of Net Assets" has the meaning specified in Section
1.02(c).

                  "Subsidiary" means North Atlantic Trading Company, Inc., a
Delaware corporation.

                  "Tax Returns" means any return, report, information return or
other document filed or required to be filed with any federal, state, local or
foreign Governmental or Regulatory Authority in connection with the
determination, assessment or collection of any Taxes.

                  "Taxes" means any and all federal, state, local or foreign
taxes of any kind (together with any interest, penalties, or additional amounts
imposed on or with respect thereto) imposed by any government or taxing
authority including without limitation, all federal, state, foreign and local
income, profits, franchise, sales, use, occupation, property, excise, ad
valorem, employment or other taxes.

                  "Transfer Taxes" means any sales, use, transfer, real property
transfer, recording, stock transfer and other similar taxes and fees.

                  "USTC" means United States Tobacco Company.

                  "USTC Amendment" means that certain Amendment No. 3 to Asset
Purchase Agreement dated as of April 9, 1997 among the Subsidiary, USTC and
certain subsidiaries of USTC, a copy of which is attached hereto as Exhibit H.

                  "UST Obligation" means the obligations of the Subsidiary to
make the Trademark Contingent Royalty Payments to USTC pursuant to Section 1.06
of that certain Asset Purchase 


                                       32
<PAGE>

Agreement dated as of November 25, 1992 among the Subsidiary, USTC and certain
subsidiaries of USTC, as amended.

                  (b) Unless the context of this Agreement otherwise requires,
(i) words of any gender include each other gender; (ii) words using the singular
or plural number also include the plural or singular number, respectively; (iii)
the terms "hereof," "herein," "hereby" and derivative or similar words refer to
this entire Agreement; (iv) the terms "Article" or "Section" refer to the
specified Article or Section of this Agreement; and (v) the phrase "ordinary
course of business" refers to the business of the Company or a Subsidiary. All
accounting terms used herein and not expressly defined herein shall have the
meanings given to them under GAAP. Any representation or warranty contained
herein as to the enforceability of a Contract shall be subject to the effect of

any bankruptcy, insolvency, reorganization, moratorium or other similar law
affecting the enforcement of creditors' rights generally and to general
equitable principles (regardless of whether such enforceability is considered in
a proceeding in equity or at Law).

                                  ARTICLE XII.

                                  MISCELLANEOUS

                  12.01 Notices. All notices, requests and other communications
hereunder must be in writing and will be deemed to have been duly given only if
delivered personally or by facsimile transmission or mailed (first class postage
prepaid) to the parties at the following addresses or facsimile numbers:

                  If to Seller, to:

                  NATC Holding Company, Ltd.
                  c/o NATC Holdings USA, Inc.
                  630 Fifth Avenue, 29th Floor
                  New York,  New York  10111
                  Facsimile No.:  212-218-1610
                  Attn:  Mr. Mark Graham

                  with a copy to:

                  Rogers & Wells
                  200 Park Avenue

                  New York,  New York  10166
                  Facsimile No.:  212-878-8375
                  Attn:  Steven A. Hobbs, Esq.


                                       33
<PAGE>


                  If to Purchaser, to:

                  NTC Holding L.L.C.
                  257 Park Avenue South
                  New York, New York  10010
                  Facsimile No.:  212-428-1460
                  Attn:  Thomas F. Helms, Jr.

                  with copies to:

                  Weil, Gotshal & Manges LLP
                  767 Fifth Avenue
                  New York, New York 10153
                  Facsimile No.:  212-310-8007
                  Attn:  David E. Zeltner, Esq.

                  - and -


                  Fennebresque, Clark, Swindell & Hay
                  NationsBank Corporate Center
                  100 North Tryon Street, Suite 2900
                  Charlotte, North Carolina  28202
                  Facsimile No.:  704-347-3838
                  Attn:  Jeffrey S. Hay, Esq.

All such notices, requests and other communications will (i) if delivered
personally to the address as provided in this Section, be deemed given upon
delivery, (ii) if delivered by facsimile transmission to the facsimile number as
provided in this Section, be deemed given upon receipt, and (iii) if delivered
by mail in the manner described above to the address as provided in this
Section, be deemed given upon receipt (in each case regardless of whether such
notice is received by any other Person to whom a copy of such notice, request or
other communication is to be delivered pursuant to this Section). Any party from
time to time may change its address, facsimile number or other information for
the purpose of notices to that party by giving notice specifying such change to
the other party hereto.

                  12.02 Entire Agreement. This Agreement supersedes all prior
discussions and agreements between the parties with respect to the subject
matter hereof, and contains the sole and entire agreement between the parties
hereto with respect to the subject matter hereof.

                  12.03 Expenses. Except as otherwise expressly provided in this
Agreement, Seller agrees to pay, without right of reimbursement from Purchaser,
the Company or the Subsidiary, the costs incurred by Seller, the Company and the
Subsidiary, and Purchaser agrees to pay, without right of reimbursement from
Seller, the costs incurred by it, incident to the preparation and execution of
this Agreement and performance of their respective obligations hereunder,
whether or not the transaction contemplated by this Agreement shall be
consummated, including, without limitation, the fees and disbursements or legal
counsel, accountants and consultants 


                                       34
<PAGE>

employed by the respective parties in connection with the transactions
contemplated by this Agreement.

                  12.04. Transfer Taxes. Purchaser agrees to pay any Transfer
Taxes arising out of or in connection with the transactions effected pursuant to
the Agreement, and shall indemnify, defend, and hold harmless Seller with
respect to such Transfer Taxes.

                  12.05 Public Announcements. At all times at or before the
Closing, Seller and Purchaser will not issue or make any release to the press or
other public disclosure with respect to this Agreement or the transaction
contemplated hereby without the consent of the other party and Purchaser will
not make any statement to any employee, customer, supplier of the Company or the
Subsidiary or other Person with respect to this Agreement or the transactions
contemplated hereby without the consent of Seller, which consents shall not be

unreasonably withheld. Seller and Purchaser will also obtain the other party's
prior approval of any press release to be issued immediately following the
Closing announcing the consummation of the transactions contemplated by this
Agreement. Notwithstanding the foregoing provisions of this Section 12.05,
Seller consents to Purchaser discussing the transactions contemplated hereby
with the following: (i) Purchaser's current or proposed debt and equity
providers and Purchaser's management committee members and professional
advisors; (ii) any of Seller's top ten customers; provided, however, that such
communications are made in the presence of Africk; provided further, however,
that in the event that Purchaser reasonably requires further access to Seller's
customers, Purchaser's financial advisor, UBS, shall be permitted to contact any
of Seller's next top twenty customers so long as such communications are made in
the presence of Africk or Smith Barney, Inc. and the reason for or context of
such communications disclosed by UBS or any other party in connection with such
communications are limited to a potential refinancing of the Company and (iii)
Messrs. Africk, Beasly, Dixson, and each of the Seller's five regional sales
directors.

                  12.06 Confidentiality Each party hereto will hold, and will
cause its Affiliates, and their respective Representatives to hold, in strict
confidence from any Person (other than any such Affiliate, or Representative),
unless (a) compelled to disclose by judicial or administrative process
(including without limitation in connection with obtaining the necessary
approvals of this Agreement and the transactions contemplated hereby of
Governmental or Regulatory Authorities) or by other requirements of Law or (b)
disclosed in an Action or Proceeding brought by a party hereto in pursuit of its
rights or in the exercise of its remedies hereunder, all documents and
information concerning the other party or any of its Affiliates furnished to it
by the other party or such other party's Representatives in connection with this
Agreement or the transactions contemplated hereby, except to the extent that
such documents or information can be shown to have been (i) previously known by
the party receiving such documents or information, (ii) in the public domain
(either prior to or after the furnishing of such documents or information
hereunder) through no fault of such receiving party or (iii) later acquired by
the receiving party from another source if the receiving party is not aware that
such source is under an obligation to another party hereto to keep such
documents and information confidential; provided that following the Closing the
foregoing restrictions will not apply to Purchaser's use of documents and
information concerning the Company and the Subsidiaries furnished by Seller
hereunder. In the event the transactions contemplated hereby are not
consummated, upon the request of the other party, each party hereto will, and
will cause its Affiliates and their respective Representatives to, promptly


                                       35
<PAGE>

redeliver or cause to be redelivered all copies of confidential documents and
information furnished by the other party in connection with this Agreement or
the transactions contemplated hereby and destroy or cause to be destroyed all
notes, memoranda, summaries, analyses, compilations and other writings related
thereto or based thereon prepared by the party furnished such documents and
information or its Representatives.


                  12.07 Further Assurances; Post-Closing Cooperation. (a)
Subject to the terms and conditions of this Agreement, at any time or from time
to time after the Closing, each of the parties hereto shall execute and deliver
such other documents and instruments, provide such materials and information and
take such other actions as may reasonably be necessary, proper or advisable, to
the extent permitted by Law, to fulfill its obligations under this Agreement.

                  (b) Following the Closing, each party will afford the other
party, its counsel and its accountants, during normal business hours, reasonable
access to the books, records and other data relating to the Business or
Condition of the Company in its possession with respect to periods prior to the
Closing and the right to make copies and extracts therefrom, to the extent that
such access may be reasonably required by the requesting party in connection
with (i) the preparation of Tax Returns, (ii) the determination or enforcement
of rights and obligations under this Agreement, (iii) compliance with the
requirements of any Governmental or Regulatory Authority or (iv) the
determination or enforcement of the rights and obligations of any Indemnified
Party. Further, each party agrees for a period extending six (6) years after the
Closing Date not to destroy or otherwise dispose of any such books, records and
other data unless such party shall first offer in writing to surrender such
books, records and other data to the other party and such other party shall not
agree in writing to take possession thereof during the ten (10) day period after
such offer is made.

                  (c) If, in order properly to prepare its Tax Returns, other
documents or reports required to be filed with Governmental or Regulatory
Authorities or its financial statements or to fulfill its obligations hereunder,
it is necessary that a party be furnished with additional information, documents
or records relating to the Business or Condition of the Company not referred to
in paragraph (b) above, and such information, documents or records are in the
possession or control of the other party, such other party agrees to use its
best efforts to furnish or make available such information, documents or records
(or copies thereof) at the recipient's request, cost and expense. Any
information obtained by Seller in accordance with this paragraph shall be held
confidential by Seller in accordance with Section 12.06.

                  (d)      Notwithstanding anything to the contrary contained 
in this Section, if the parties are in an adversarial relationship in litigation
or arbitration, the furnishing of information, documents or records in
accordance with any provision of this Section shall be subject to applicable
rules relating to discovery.

                  12.08 Waiver. Any term or condition of this Agreement may be
waived at any time by the party that is entitled to the benefit thereof, but no
such waiver shall be effective unless set forth in a written instrument duly
executed by or on behalf of the party waiving such term or condition. No waiver
by any party of any term or condition of this Agreement, in any one or more
instances, shall be deemed to be or construed as a waiver of the same or any
other 

                                       36
<PAGE>

term or condition of this Agreement on any future occasion. All remedies, either

under this Agreement or by Law or otherwise afforded, will be cumulative and not
alternative.

                  12.09 Amendment. This Agreement may be amended, supplemented
or modified only by a written instrument duly executed by or on behalf of each
party hereto.

                  12.10 No Third Party Beneficiary. The terms and provisions of
this Agreement are intended solely for the benefit of each party hereto and
their respective successors or permitted assigns, and it is not the intention of
the parties to confer third-party beneficiary rights upon any other Person other
than any Person entitled to indemnity under Article IX.

                  12.11 No Assignment; Binding Effect. Neither this Agreement
nor any right, interest or obligation hereunder may be assigned by any party
hereto without the prior written consent of the other party hereto and any
attempt to do so will be void. Notwithstanding the preceding sentence, Purchaser
may assign any or all of its rights, interests and obligations hereunder to (x)
any successor in interest, prior to the Closing, to all or substantially all of
the assets and properties of Purchaser or (y) any wholly-owned subsidiary of
Purchaser or any such successor, in each case without the consent of (but with
notice to) Seller; provided, however, that Purchaser shall remain primarily
liable hereunder following each such assignment referred to in clause (x) or
clause (y). This Agreement is binding upon, inures to the benefit of and is
enforceable by the parties hereto and their respective successors and permitted
assigns.

                  12.12 Headings. The headings used in this Agreement have been
inserted for convenience of reference only and do not define or limit the
provisions hereof.

                  12.13 Invalid Provisions. If any provision of this Agreement
is held to be illegal, invalid or unenforceable under any present or future Law,
and if the rights or obligations of any party hereto under this Agreement will
not be materially and adversely affected thereby, (a) such provision will be
fully severable, (b) this Agreement will be construed and enforced as if such
illegal, invalid or unenforceable provision had never comprised a part hereof,
(c) the remaining provisions of this Agreement will remain in full force and
effect and will not be affected by the illegal, invalid or unenforceable
provision or by its severance herefrom and (d) in lieu of such illegal, invalid
or unenforceable provision, there will be added automatically as a part of this
Agreement a legal, valid and enforceable provision as similar in terms to such
illegal, invalid or unenforceable provision as may be possible.

                  12.14 Governing Law. This Agreement shall be governed by and
construed in accordance with the Laws of the State of New York applicable to a
Contract executed and performed in such State without giving effect to the
conflicts of laws principles thereof.

                  12.15 Counterparts. This Agreement may be executed in any
number of counterparts, each of which will be deemed an original, but all of
which together will constitute one and the same instrument.

                  12.16 Name Change. At or prior to the Closing, the Company

shall change its name to exclude, and shall thereafter cease to use, the name
"NATC"; it being understood and 


                                       37
<PAGE>

agreed that Seller shall retain all rights to the use of the name "NATC" and
that, after the Closing, none of Purchaser, the Company, the Subsidiary or any
of their Affiliates shall be entitled to use the name "NATC" but they shall be
entitled to use the name "North Atlantic Trading Company, Inc." and the Seller
and its Affiliates shall not be entitled to use such name.

                  IN WITNESS WHEREOF, this Agreement has been duly executed and
delivered by the duly authorized officer of each party hereto as of the date
first above written.

                                                     NATC HOLDING COMPANY, LTD.

                                                     By:
                                                        -----------------------
                                                        Name:
                                                        Title:

                                                     NTC HOLDING, L.L.C.

                                                     By:
                                                        -----------------------
                                                        Name:
                                                        Title:

                                       38


<PAGE>

                           ASSIGNMENT AND ASSUMPTION

                  THIS ASSIGNMENT AND ASSUMPTION made as of this 25th day of
June, 1997, between NTC HOLDING, LLC, a Delaware limited liability company
("Assignor"), and NORTH ATLANTIC TRADING ACQUISITION COMPANY, INC., a Delaware
corporation to be renamed North Atlantic Trading Company, Inc. ("Assignee").

                              W I T N E S S E T H:

                  WHEREAS, contemporaneously herewith, Assignee is effectuating
the refinancing of certain indebtedness and obligations of Assignor and its
subsidiaries, among other things; and

                  WHEREAS, Assignor desires to assign and transfer to Assignee
all of its rights, title and interests in and to all of its assets and
properties (collectively, the "Assets"), including, without limitation, all of
(i) its limited partnership interests in National Tobacco Company, L.P., a
Delaware limited partnership ("LP"), (ii) all of the issued and outstanding
shares of capital stock of National Tobacco Finance Corporation, a Delaware
corporation (the "NTFC Shares") and (iii) all of its rights, interests and
obligations under a certain Stock Purchase Agreement, dated as of April 17,
1997 (the "Stock Purchase Agreement"), between the Assignor and NATC Holding
Company, Ltd., a Bermuda corporation; and

                  WHEREAS, Assignee desires to accept such assignment, and, in
consideration thereof, Assignee desires to assume all of


<PAGE>


the obligations of Assignor of any nature whatsoever, relating to, or arising
out of, the Assets, including, without limitation, any obligations relating to,
or arising out of, the Operating Agreement of Assignor dated as of May 17, 1996
(collectively, the "Obligations");

                  NOW, THEREFORE, in consideration of the foregoing premises
and mutual covenants contained herein, and for other good and valuable
consideration, the receipt and sufficiency of which is hereby acknowledged, the
parties hereto hereby agree as follows:

                  1. Assignor hereby assigns, transfers and conveys to Assignee
all of Assignor's right, title and interest in and to the Assets.

                  2. Assignee accepts said assignment by Assignor of all of
Assignor's right, title and interest in the Assets and Assignee hereby assumes,
and agrees to perform, all of the Obligations.

                  3. Assignor and Assignee hereby agree to take any and all
action as may be necessary and appropriate to more fully effectuate the
assignment of the Assets and the assumption of the Obligations hereunder,
including, without limitation, (i) the execution and delivery by Assignor to

Assignee of a stock power with respect to the transfer of the NTFC Shares and
(ii) the execution and delivery by Assignor of an amendment to the Third
Amended Limited Partnership Agreement of National Tobacco Company, L.P.
relating to the transfer of the Partnership

                                       2

<PAGE>


Interest.

                  4. Anything to the contrary contained herein notwithstanding,
as required pursuant to Section 12.11 of the Stock Purchase Agreement, Assignor
shall remain primarily liable thereunder.

                  5. This Assignment and Assumption shall be binding upon
Assignor and Assignee and shall be governed by the laws of the State of New
York without regard to principles of conflict of law thereunder.


                                       3

<PAGE>


                  IN WITNESS WHEREOF, the undersigned have executed this
Assignment and Assumption as of the date first stated above.

                                     NTC HOLDING, LLC

                                     By:  ______________________________
                                          Thomas F. Helms, Jr.
                                          Manager and President

                                     NORTH ATLANTIC TRADING
                                       ACQUISITION COMPANY, INC.

                                     By:  ______________________________
                                          Thomas F. Helms, Jr.
                                          President

                                       4




<PAGE>


                         ASSIGNMENT AND ASSUMPTION OF

                           STOCK PURCHASE AGREEMENT


                  THIS ASSIGNMENT AND ASSUMPTION OF STOCK PURCHASE AGREEMENT
made as of this 25th day of June, 1997, between NORTH ATLANTIC TRADING
ACQUISITION COMPANY, INC., a Delaware corporation to be renamed North Atlantic
Trading Company, Inc. and the successor in interest to NTC Holding, LLC
("Assignor"), and NORTH ATLANTIC OPERATING COMPANY, INC., a Delaware corporation
and wholly-owned subsidiary of Assignor ("Assignee").

                             W I T N E S S E T H:
                             - - - - - - - - - -

                  WHEREAS, reference is made to a certain Assignment and
Assumption, dated as of the date hereof, whereby NTC Holding, LLC ("LLC")
assigned to Assignor, as its successor in interest, all of its rights, title and
interests in and to, and Assignee assumed all obligations relating thereto, all
of the assets and properties LLC, including, without limitation, all of LLC's
rights interests, and obligations under that certain Stock Purchase Agreement
(the "Stock Purchase Agreement"), dated as of April 17, 1997, between NATC
Holding Company, Ltd., a Bermuda corporation, and LLC; and

                  WHEREAS, Section 12.11 of the Stock Purchase Agreement
permits Assignor to assign all of its rights, interest and obligations under
the Stock Purchase Agreement to a wholly-owned 

<PAGE>

subsidiary of Assignor; and 

                  WHEREAS, Assignee is a wholly-owned subsidiary of
Assignor; and

                  WHEREAS, Assignor desires to assign all of its right, title
and interest in and to the Stock Purchase Agreement to Assignee as a
contribution to its capital, and Assignee desires to accept such assignment and
assume all of the obligations of Assignor under the Stock Purchase Agreement;

                  NOW, THEREFORE, in consideration of the foregoing premises and
mutual covenants contained herein, and for other good and valuable
consideration, the receipt and sufficiency of which is hereby acknowledged, the
parties hereto hereby agree as follows:

                  1. Assignor hereby assigns, transfers and conveys to Assignee
all of Assignor's rights, title and interests under the Stock Purchase
Agreement.

                  2. Assignee accepts said assignment by Assignee of all of
Assignor's rights, title and interests in the Stock Purchase Agreement and

Assignee hereby agrees to assume and perform all of Assignor's obligations under
the Stock Purchase Agreement; provided, however, that, as required pursuant to
Section 12.11 of the Stock Purchase Agreement, LLC shall remain primarily liable
thereunder.

                  3. This Assignment and Assumption of Stock Purchase Agreement
shall be binding upon Assignor and Assignee and shall

                                      2
<PAGE>

be governed by the laws of the State of New York without regard to its
principles of conflict of laws.

                                      3

<PAGE>

                  IN WITNESS WHEREOF, the undersigned have executed this
Assignment and Assumption of Stock Purchase Agreement as of the date first
stated above.

                                      NORTH ATLANTIC TRADING
                                      ACQUISITION COMPANY, INC.

                                      By: ______________________________
                                          Thomas F. Helms, Jr.
                                          President

                                      NORTH ATLANTIC OPERATING COMPANY, INC.

                                      By: ______________________________
                                          Thomas F. Helms, Jr.
                                          President

                                      4



<PAGE>


                      NORTH ATLANTIC HOLDING COMPANY, INC.
                            1997 SHARE INCENTIVE PLAN

     1. Purpose. North Atlantic Holding Company, Inc. 1997 Share Incentive Plan
(the "Plan") is intended to provide incentives which will attract, retain and
motivate highly competent persons as key employees of North Atlantic Holding
Company, Inc. (the "Corporation") and of any subsidiary corporation now existing
or hereafter formed or acquired, by providing them opportunities to acquire
shares of the Common Stock, par value $.01 per share, of the Corporation
("Common Stock") or to receive monetary payments based on the value of such
shares pursuant to the Benefits (as defined below) described herein.
Furthermore, the Plan is intended to assist in aligning the interests of the
Corporation's key employees to those of its stockholders.

     2. Administration.

     (a) The Plan will be administered by a committee (the "Committee")
appointed by the Board of Directors of the Corporation from among its members.
The Committee is authorized, subject to the provisions of the Plan, to establish
such rules and regulations as it deems necessary for the proper administration
of the Plan and to make such determinations and interpretations and to take such
action in connection with the Plan and any Benefits (as defined below) granted
hereunder as it deems necessary or advisable. All determinations and
interpretations made by the Committee shall be binding and conclusive on all
participants and their legal representatives. No member of the Board of
Directors, no member of the Committee and no employee of the Corporation shall
be liable for any act or failure to act hereunder, except in circumstances
involving his or her bad faith, gross negligence or willful misconduct, or for
any act or failure to act hereunder by any other member or employee or by any
agent to whom duties in connection with the administration of this Plan have
been delegated. The Corporation shall indemnify members of the Committee and any
agent of the Committee who is an employee of the Corporation, against any and
all liabilities or expenses to which they may be subjected by reason of any act
or failure to act with respect to their duties on behalf of the Plan, except in
circumstances involving such person's bad faith, gross negligence or willful
misconduct.


<PAGE>



     (b) The Committee may delegate to one or more of its members, or to one or
more agents, such administrative duties as it may deem advisable, and the
Committee, or any person to whom it has delegated duties as aforesaid, may
employ one or more persons to render advice with respect to any responsibility
the Committee or such person may have under the Plan. The Committee may employ
such legal or other counsel, consultants and agents as it may deem desirable for
the administration of the Plan and may rely upon any opinion or computation
received from any such counsel, consultant or agent. Expenses incurred by the
Committee in the engagement of such counsel, consultant or agent shall be paid

by the Corporation, or the subsidiary or affiliate whose employees have
benefitted from the Plan, as determined by the Committee.

     3. Participants. Participants will consist of such key employees of the
Corporation and any subsidiary corporation of the Corporation as the Committee
in its sole discretion determines to be significantly responsible for the
success and future growth and profitability of the Corporation and whom the
Committee may designate from time to time to receive Benefits under the Plan.
Designation of a participant in any year shall not require the Committee to
designate such person to receive a Benefit in any other year or, once
designated, to receive the same type or amount of Benefit as granted to the
participant in any other year. The Committee shall consider such factors as it
deems pertinent in selecting participants and in determining the type and amount
of their respective Benefits.

     4. Type of Benefits. Benefits under the Plan may be granted in any one or a
combination of (a) Stock Options, (b) Stock Appreciation Rights, (c) Stock
Awards, (d) Performance Awards and (e) Stock Units (each as described below, and
collectively, the "Benefits"). Benefits shall be evidenced by agreements (which
need not be identical) in such forms as the Committee may from time to time
approve; provided, however, that in the event of any conflict between the
provisions of the Plan and any such agreements, the provisions of the Plan shall
prevail.

     5. Common Stock Available Under the Plan. The aggregate number of shares of
Common Stock that may be subject to Benefits, including Stock Options, granted
under this Plan shall be 61,856 shares of Common Stock, which may be authorized
and unissued or treasury shares, subject to any adjustments made in accordance
with Section 11 hereof.


                                        2


<PAGE>


Any shares of Common Stock subject to a Stock Option or Stock Appreciation Right
which for any reason is cancelled or terminated without having been exercised,
any shares subject to Stock Awards, Performance Awards or Stock Units which are
forfeited and any shares subject to Performance Awards settled in cash or any
shares delivered to the Corporation as part of full payment for the exercise of
a Stock Option or Stock Appreciation Right, shall again be available for
Benefits under the Plan.

     6. Stock Options. Stock Options will consist of awards from the Corporation
that will enable the holder to purchase a specific number of shares of Common
Stock, at set terms and at a fixed purchase price. Stock Options may be
"incentive stock options" ("Incentive Stock Options"), within the meaning of
Section 422 of the Code, or Stock Options which do not constitute Incentive
Stock Options ("Nonqualified Stock Options"). The Committee will have the
authority to grant to any participant one or more Incentive Stock Options,
Nonqualified Stock Options, or both types of Stock Options (in each case with or
without Stock Appreciation Rights). Each Stock Option shall be subject to such

terms and conditions consistent with the Plan as the Committee may impose from
time to time, subject to the following limitations:

     (a) Exercise Price. Each Stock Option granted hereunder shall have such
per-share exercise price as the Committee may determine at the date of grant.

     (b) Payment of Exercise Price. The option exercise price may be paid in
cash or, in the discretion of the Committee determined at the date of grant, by
the delivery of shares of Common Stock of the Corporation then owned by the
participant, by the withholding of shares of Common Stock for which a Stock
Option is exercisable, or by a combination of these methods. In the discretion
of the Committee determined at the date of grant, payment may also be made by
delivering a properly executed exercise notice to the Corporation together with
a copy of irrevocable instructions to a broker to deliver promptly to the
Corporation the amount of sale or loan proceeds to pay the exercise price. To
facilitate the foregoing, the Corporation may enter into agreements for
coordinated procedures with one or more brokerage firms. The Committee may
prescribe any other method of paying the exercise price that it determines to be
consistent with applicable law and the purpose of the Plan, including, without
limitation, in


                                        3


<PAGE>



lieu of the exercise of a Stock Option by delivery of shares of Common Stock of
the Corporation then owned by a participant, providing the Corporation with a
notarized statement attesting to the number of shares owned, where, upon
verification by the Corporation, the Corporation would issue to the participant
only the number of incremental shares to which the participant is entitled upon
exercise of the Stock Option. In determining which methods a participant may
utilize to pay the exercise price, the Committee may consider such factors as it
determines are appropriate.

     (c) Exercise Period. Stock Options granted under the Plan shall be
exercisable at such time or times and subject to such terms and conditions as
shall be determined by the Committee; provided, however, that no Stock Option
shall be exercisable later than ten years after the date it is granted. All
Stock Options shall terminate at such earlier times and upon such conditions or
circumstances as the Committee shall in its discretion set forth in such option
agreement at the date of grant.

     (d) Limitations on Incentive Stock Options. Incentive Stock Options may be
granted only to participants who are key employees of the Corporation or
subsidiary corporation of the Corporation at the date of grant. The aggregate
Fair Market Value (determined as of the time the option is granted) of the
Common Stock with respect to which Incentive Stock Options are exercisable for
the first time by a participant during any calendar year (under all option plans
of the Corporation) shall not exceed $100,000. For purposes of the preceding
sentence, Incentive Stock Options will be taken into account in the order in

which they are granted. Incentive Stock Options may not be granted to any
participant who, at the time of grant, owns stock possessing (after the
application of the attribution rules of Section 424(d) of the Code) more than
10% of the total combined voting power of all outstanding classes of stock of
the Corporation or any subsidiary corporation of the Corporation, unless the
option price is fixed at not less than 110% of the Fair Market Value of the
Common Stock on the date of grant and the exercise of such option is prohibited
by its terms after the expiration of five years from the date of grant of such
option. Notwithstanding anything to the contrary contained herein, no Incentive
Stock Option may be exercised later than ten years after the date it is granted.


                                        4


<PAGE>


     7. Stock Appreciation Rights. The Committee may, in its discretion, grant
Stock Appreciation Rights to the holders of any Stock Options granted hereunder.
In addition, Stock Appreciation Rights may be granted independently of, and
without relation to, options. A Stock Appreciation Right means a right to
receive a payment, in cash, Common Stock or a combination thereof, in an amount
equal to the excess of (x) the Fair Market Value, or other specified valuation,
of a specified number of shares of Common Stock on the date the right is
exercised over (y) the Fair Market Value, or other specified valuation, of such
shares of Common Stock on the date the right is granted, all as determined by
the Committee. Each Stock Appreciation Right shall be subject to such terms and
conditions as the Committee shall impose from time to time.

     8. Stock Awards. The Committee may, in its discretion, grant Stock Awards
(which may include mandatory payment of bonus incentive compensation in stock)
consisting of Common Stock issued or transferred to participants with or without
other payments therefor as additional compensation for services to the
Corporation. Stock Awards may be subject to such terms and conditions as the
Committee determines appropriate, including, without limitation, restrictions on
the sale or other disposition of such shares, the right of the Corporation to
reacquire such shares for no consideration upon termination of the participant's
employment within specified periods. The Committee may require the participant
to deliver a duly signed stock power, endorsed in blank, relating to the Common
Stock covered by such an Award. The Committee may also require that the stock
certificates evidencing such shares be held in custody or bear restrictive
legends until the restrictions thereon shall have lapsed. The Stock Award shall
specify whether the participant shall have, with respect to the shares of Common
Stock subject to a Stock Award, all of the rights of a holder of shares of
Common Stock of the Corporation, including the right to receive dividends and to
vote the shares.

     9. Performance Awards.

     (a) Performance Awards may be granted to participants at any time and from
time to time, as shall be determined by the Committee. The Committee shall have
complete discretion in determining the number, amount and timing of awards
granted to each participant. Such Performance Awards may be in the form of

shares of Common


                                        5


<PAGE>


Stock or Stock Units. Performance Awards may be awarded as short-term or
long-term incentives. Performance targets may be based upon, without limitation,
Corporation-wide, divisional and/or individual performance.

     (b) The Committee shall have the authority at any time to make adjustments
to performance targets for any outstanding Performance Awards which the
Committee deems necessary or desirable unless at the time of establishment of
goals the Committee shall have precluded its authority to make such adjustments.

     (c) Payment of earned Performance Awards shall be made in accordance with
terms and conditions prescribed or authorized by the Committee. The participant
may elect to defer, or the Committee may require or permit the deferral of, the
receipt of Performance Awards upon such terms as the Committee deems
appropriate.

     10. Stock Units.

     (a) The Committee may, in its discretion, grant Stock Units to participants
hereunder. Stock Units may, as determined by the Committee in its sole
discretion, constitute Performance-Based Awards. The Committee shall determine
the criteria for the vesting of Stock Units. A Stock Unit granted by the
Committee shall provide payment in shares of Common Stock at such time as the
award agreement shall specify. Shares of Common Stock issued pursuant to this
Section 10 may be issued with or without other payments therefor as may be
required by applicable law or such other consideration as may be determined by
the Committee. The Committee shall determine whether a participant granted a
Stock Unit shall be entitled to a Dividend Equivalent Right (as defined below).

     (b) Upon vesting of a Stock Unit, unless the Committee has determined to
defer payment with respect to such unit or a Participant has elected to defer
payment under subsection (c) below, shares of Common Stock representing the
Stock Units shall be distributed to the participant unless the Committee, with
the consent of the participant, provides for the payment of the Stock Units in
cash or partly in cash and partly in shares of Common Stock equal to the value
of the shares of Common Stock which would otherwise be distributed to the
participant.


                                        6


<PAGE>


     (c) Prior to the year with respect to which a Stock Unit may vest, the

participant may elect not to receive Common Stock upon the vesting of such Stock
Unit and for the Corporation to continue to maintain the Stock Unit on its books
of account. In such event, the value of a Stock Unit shall be payable in shares
of Common Stock pursuant to the agreement of deferral.

     (d) A "Stock Unit" means a notational account representing one share of
Common Stock. A "Dividend Equivalent Right" means the right to receive the
amount of any dividend paid on the share of Common Stock underlying a Stock
Unit, which shall be payable in cash or in the form of additional Stock Units.

     11. Adjustment Provisions; Change in Control.

     (a) If there shall be any change in the Common Stock of the Corporation,
through merger, consolidation, reorganization, recapitalization, stock dividend,
stock split, reverse stock split, split up, spinoff, combination of shares,
exchange of shares, dividend in kind or other like change in capital structure
or distribution (other than in connection with a public offering or normal cash
dividends) to stockholders of the Corporation, an adjustment shall be made to
each outstanding Stock Option and Stock Appreciation Right such that each such
Stock Option and Stock Appreciation Right shall thereafter be exercisable for
such securities, cash and/or other property as would have been received in
respect of the Common Stock subject to such Stock Option or Stock Appreciation
Right had such Stock Option or Stock Appreciation Right been exercised in full
immediately prior to such change or distribution, and such an adjustment shall
be made successively each time any such change shall occur. In addition, in the
event of any such change or distribution, in order to prevent dilution or
enlargement of participants' rights under the Plan, the Committee will have
authority to adjust, in an equitable manner, the number and kind of shares that
may be issued under the Plan, the exercisability and vesting provisions of such
Benefits, the number and kind of shares subject to outstanding Benefits, the
exercise price applicable to outstanding Benefits, and the Fair Market Value of
the Common Stock and other value determinations applicable to outstanding
Benefits. Appropriate adjustments may also be made by the Committee in the terms
of any Benefits under the Plan to reflect such changes or distributions and to
modify any other terms of outstanding Benefits on an equitable


                                        7


<PAGE>


basis, including modifications of performance targets and changes in the length
of performance periods. In addition, the Committee is authorized to make
adjustments to the terms and conditions of, and the criteria included in,
Benefits in recognition of unusual or nonrecurring events affecting the
Corporation or the financial statements of the Corporation, or in response to
changes in applicable laws, regulations, or accounting principles.
Notwithstanding the foregoing, (i) any adjustment with respect to an Incentive
Stock Option shall comply with the rules of Section 424(a) of the Code, and (ii)
in no event shall any adjustment be made which would render any Incentive Stock
Option granted hereunder other than an incentive stock option for purposes of
Section 422 of the Code.


     (b) In the event of a Change in Control (as defined below), the Committee,
in its discretion, may take such actions as it deems appropriate with respect to
outstanding Benefits, including, without limitation, accelerating the
exercisability or vesting of such Benefits.

     The Committee, in its discretion, may determine that, upon the occurrence
of a Change in Control of the Corporation, each Stock Option and Stock
Appreciation Right outstanding hereunder shall terminate within a specified
number of days after notice to the holder, and such holder shall receive, with
respect to each share of Common Stock subject to such Stock Option or Stock
Appreciation Right, an amount equal to the excess of the Fair Market Value of
such shares of Common Stock immediately prior to the occurrence of such Change
in Control over the exercise price per share of such Stock Option or Stock
Appreciation Right; such amount to be payable in cash, in one or more kinds of
property (including the property, if any, payable in the transaction) or in a
combination thereof, as the Committee, in its discretion, shall determine.

     For purposes of this Section 12(b), a "Change in Control" of the
Corporation shall be deemed to have occurred upon any of the following events:

          (A) The majority of the Corporation's Board of Directors is no longer
     comprised of the incumbent directors who constitute the Board of Directors
     on the Effective Date (as hereinafter defined) and any other individual(s)
     who becomes a director subsequent to the date of this Agreement whose
     initial election or nomination for election as a director, as the case may


                                        8


<PAGE>


     be, was approved by at least a majority of the directors who comprised the
     incumbent directors as of the date of such election or nomination; or

          (B) A sale of all or substantially all of the assets of the
     Corporation; or

          (C) The Board of Directors shall approve any merger, consolidation, or
     like business combination or reorganization of the Corporation, the
     consummation of which would result in the occurrence of any event described
     in clause (B) above, and such transaction shall have been consummated.

     12. Transferability. Each Benefit granted under the Plan to a participant
shall not be transferable otherwise than by will or the laws of descent and
distribution, and shall be exercisable, during the participant's lifetime, only
by the participant. In the event of the death of a participant, each Stock
Option or Stock Appreciation Right theretofore granted to him or her shall be
exercisable during such period after his or her death as the Committee shall in
its discretion set forth in such option or right at the date of grant and then
only by the executor or administrator of the estate of the deceased participant
or the person or persons to whom the deceased participant's rights under the

Stock Option or Stock Appreciation Right shall pass by will or the laws of
descent and distribution. Notwithstanding the foregoing, at the discretion of
the Committee, an award of a Benefit other than an Incentive Stock Option may
permit the transferability of a Benefit by a participant solely to the
participant's spouse, siblings, parents, children and grandchildren or trusts
for the benefit of such persons or partnerships, corporations, limited liability
companies or other entities owned solely by such persons, including trusts for
such persons, subject to any restriction included in the award of the Benefit.

     13. Other Provisions. The award of any Benefit under the Plan may also be
subject to such other provisions (whether or not applicable to the Benefit
awarded to any other participant) as the Committee determines, at the date of
grant, as may be appropriate, including, without limitation, for the installment
purchase of Common Stock under Stock Options, for the installment exercise of
Stock Appreciation Rights, to assist the participant in financing the
acquisition of Common Stock, for the forfeiture of, or restrictions on resale or
other disposition of, Common Stock


                                        9


<PAGE>


acquired under any form of Benefit, for the acceleration of exercisability or
vesting of Benefits in the event of a Change in Control of the Corporation, for
the payment of the value of Benefits to participants in the event of a Change in
Control of the Corporation, or to comply with federal and state securities laws,
or understandings or conditions as to the participant's employment in addition
to those specifically provided for under the Plan.

     14. Fair Market Value. For purposes of this Plan and any Benefits awarded
hereunder, Fair Market Value shall mean the amount determined in good faith by
the Committee as the fair market value of the Common Stock of the Corporation.

     15. Withholding. All payments or distributions of Benefits made pursuant to
the Plan shall be net of any amounts required to be withheld pursuant to
applicable federal, state and local tax withholding requirements. If the
Corporation proposes or is required to distribute Common Stock pursuant to the
Plan, it may require the recipient to remit to it or to the corporation that
employs such recipient an amount sufficient to satisfy such tax withholding
requirements prior to the delivery of any certificates for such Common Stock. In
lieu thereof, the Corporation or the employing corporation shall have the right
to withhold the amount of such taxes from any other sums due or to become due
from such corporation to the recipient as the Committee shall prescribe. The
Committee may, in its discretion and subject to such rules as it may adopt
(including any as may be required to satisfy applicable tax and/or non-tax
regulatory requirements), permit an optionee or award or right holder to pay all
or a portion of the federal, state and local withholding taxes arising in
connection with any Benefit consisting of shares of Common Stock by electing to
have the Corporation withhold shares of Common Stock having a Fair Market Value
equal to the amount of tax to be withheld, such tax calculated at rates required
by statute or regulation.


     16. Tenure. A participant's right, if any, to continue to serve the
Corporation as a director, officer, employee, or otherwise, shall not be
enlarged or otherwise affected by his or her designation as a participant under
the Plan.

     17. Unfunded Plan. Participants shall have no right, title, or interest
whatsoever in or to any investments which the Corporation may make to aid it in
meeting its


                                       10


<PAGE>


obligations under the Plan. Nothing contained in the Plan, and no action taken
pursuant to its provisions, shall create or be construed to create a trust of
any kind, or a fiduciary relationship between the Corporation and any
participant, beneficiary, legal representative or any other person. To the
extent that any person acquires a right to receive payments from the Corporation
under the Plan, such right shall be no greater than the right of an unsecured
general creditor of the Corporation. All payments to be made hereunder shall be
paid from the general funds of the Corporation and no special or separate fund
shall be established and no segregation of assets shall be made to assure
payment of such amounts except as expressly set forth in the Plan. The Plan is
not intended to be subject to the Employee Retirement Income Security Act of
1974, as amended.

     18. No Fractional Shares. No fractional shares of Common Stock shall be
issued or delivered pursuant to the Plan or any Benefit. The Committee shall
determine whether cash, or Benefits, or other property shall be issued or paid
in lieu of fractional shares or whether such fractional shares or any rights
thereto shall be forfeited or otherwise eliminated.

     19. Duration, Amendment and Termination. No Benefit shall be granted more
than ten years after the Effective Date; provided, however, that the terms and
conditions applicable to any Benefit granted prior to such date may thereafter
be amended or modified by mutual agreement between the Corporation and the
participant or such other persons as may then have an interest therein;
provided, however, that the foregoing shall not permit such parties to agree to
amend or modify the exercise price of a Stock Option previously granted
hereunder, except as provided in Section 11. Also, by mutual agreement between
the Corporation and a participant hereunder, under this Plan or under any other
present or future plan of the Corporation, Benefits may be granted to such
participant in substitution and exchange for, and in cancellation of, any
Benefits previously granted such participant under this Plan, or any other
present or future plan of the Corporation. The Committee may amend the Plan from
time to time or suspend or terminate the Plan at any time. However, no action
authorized by this Section 19 shall reduce the amount of any existing Benefit or
change the terms and conditions thereof without the participant's consent. No
amendment of the Plan shall, without approval of the stockholders of the
Corporation, (i) increase the total number of shares which



                                       11


<PAGE>


may be issued under the Plan or the maximum number of shares with respect to
Stock Options, Stock Appreciation Rights and other Benefits that may be granted
to any individual under the Plan or (ii) modify the requirements as to
eligibility for Benefits under the Plan; provided, however, that no amendment
may be made without approval of the stockholders of the Corporation if the
amendment will disqualify any Incentive Stock Options granted hereunder.

     20. Governing Law. This Plan, Benefits granted hereunder and actions taken
in connection herewith shall be governed and construed in accordance with the
laws of the State of Delaware (regardless of the law that might otherwise govern
under applicable Delaware principles of conflict of laws).

     21. Effective Date.

     (a) The Plan shall be effective as of June 25, 1997, the date on which the
Plan was adopted by the Committee (the "Effective Date"), provided that the Plan
is approved by the stockholders of the Corporation at an annual meeting or any
special meeting of stockholders of the Corporation within 12 months of the
Effective Date, and such approval of stockholders shall be a condition to the
right of each participant to receive any Benefits hereunder. Any Benefits
granted under the Plan prior to such approval of stockholders shall be effective
as of the date of grant (unless, with respect to any Benefit, the Committee
specifies otherwise at the time of grant), but no such Benefit may be exercised
or settled and no restrictions relating to any Benefit may lapse prior to such
stockholder approval, and if stockholders fail to approve the Plan as specified
hereunder, any such Benefit shall be cancelled.

     (b) This Plan shall terminate on June 25, 2007 (unless sooner terminated by
the Committee).


                                       12


<PAGE>

                              Employment Agreement

     THIS EMPLOYMENT AGREEMENT (the "Agreement") dated as of May 17, 1996,
between NATIONAL TOBACCO COMPANY, L.P. (the "Company") and THOMAS F. HELMS, JR.
(the "Executive").


                              STATEMENT OF PURPOSE

     In connection with the recapitalization of the Company and the formation of
NTC Holding, LLC as the parent of the Company, the Company and the Executive
desire to enter into this Agreement.

                                    AGREEMENT

     1. Employment, Duties and Acceptance. (a) The Company shall employ the
Executive during the Term (as hereinafter defined) as the President and Chief
Executive Officer of the Company.

     (b) The Executive hereby accepts such employment and agrees to render his
services to the Company on a full-time basis. The Executive further agrees to
accept election and to serve during all or any part of the Term or any Renewal
Term as an officer, director or representative of any subsidiary or affiliate of
the Company, without any compensation therefor other than that specified in this
Agreement. The Executive shall report directly to the management committee (the
"Management Committee") of NTC Holding, LLC, the parent of the Company.

     (c) The duties to be performed by the Executive hereunder shall be
performed primarily in New York, New York, subject to reasonable travel
requirements on behalf of the Company. The Company shall not relocate the
Executive outside of New York, New York, without his prior written consent,
which may be withheld in the Executive's discretion. The Executive shall be
entitled to such amounts of paid vacation time as are comparable to that
provided to other senior executives of the same or similar stature.

     2. Term of Employment. As used herein, the "Term" means the period
commencing as of May 17, 1996, and ending on May 16, 1999, and shall
automatically renew thereafter for successive periods of one (1) year (each a
"Renewal Term") unless either party gives written notice of termination of the
Agreement at least ninety (90) days prior to the end of the Term or any Renewal
Term. Unless otherwise specified, further references in this Agreement to the
Term shall include any applicable Renewal Term.

     3. Compensation. (a) During the Term, the Company agrees to pay to the
Executive a salary in cash (the "Salary") as compensation for the services to be
performed by him as provided herein. The Salary shall be paid at the rate of
$300,000 per annum (it being understood that the Salary for 1996 shall be in
proportion to the number of days remaining in the year), less such deductions or
amounts to be withheld as shall be required by applicable

<PAGE>


law and regulations. The Salary shall be paid in equal monthly installments or
more frequently in accordance with the Company's salaried payroll payment
policy. The Salary shall be reviewed annually and may be increased at the sole
discretion of the Compensation Committee of the Management Committee.

     (b) In addition to the Salary, the Executive shall also be eligible
throughout the Term to receive cash bonuses (each a "Bonus") in accordance with
the Company's Bonus Plan, attached hereto as Exhibit A, based on the Company's
audited financial statements for the applicable year and payable after delivery
of such financial statements.

     (c) In addition to the foregoing, the Executive shall be entitled to all
rights and benefits for which he shall be eligible under any other incentive
program, retirement, retirement savings, profit-sharing, pension or welfare
benefit plan, life, disability, health, dental, hospitalization and other forms
of insurance and all other so-called "fringe" benefits or perquisites, in each
case at the highest level which the Company shall from time to time provide for
any of its senior executives of the same or similar stature.

     4. Termination. (a) If during the Term the Executive shall die, the
Executive's legal representative shall be entitled to receive in cash an amount
calculated as the sum of (i) any accrued and unpaid Salary to the date of such
death and (ii) any accrued and unpaid Bonus to the date of such death, including
any Bonus for the year in which the termination occurs, calculated by reviewing
the Company's performance for such entire year and prorating any such Bonus for
the number of days elapsed during such year prior to such termination. In
addition, the Executive (or his legal representative) shall be entitled to
receive any insurance proceeds payable pursuant to any insurance provided
pursuant to Section 3(c) hereof.

     (b) If during the Term the Executive shall become physically or mentally
disabled, whether totally or partially, so that he is unable substantially to
perform his services hereunder for a period of at least 90 days out of any
twelve consecutive months (which condition is referred to herein as the
Executive becoming "Disabled"), the Company may at any time prior to the 90th
day after the last day of such twelfth consecutive month, by written notice to
the Executive, terminate the Executive's employment, in which event the
Executive (or his legal representative) shall be entitled to receive in cash an
amount calculated as the sum of (i) any accrued and unpaid Salary to the date of
such notice and (ii) any accrued and unpaid Bonus to the date of such notice,
including any Bonus for the year in which the termination occurs, calculated by
reviewing the Company's performance for such entire year and prorating any such
Bonus for the number of days elapsed during such year prior to such termination.
In addition, the Executive (or his legal representative) shall be entitled to
receive any disability benefits payable pursuant to any plan referred to in
Section 3(c) hereof. Nothing herein contained shall be deemed to limit or
abrogate any insurance or other similar benefits available to the Executive.

     (c) The Executive's employment may be terminated by the Company during the
Term for Cause (as hereinafter defined). If during the Term the Executive's
employment shall be lawfully terminated by the Company for Cause or the

Executive shall voluntarily resign without Good Reason (as hereinafter defined),
the Company's obligation to pay Salary


                                      -2-
<PAGE>

and Bonus for the benefit of the Executive, and the Executive's obligation to
render services hereunder for the benefit of the Company, shall cease on the
date of such termination or resignation; provided, however, that within 30 days
of the date of such termination or resignation, the Company shall pay the
Executive in cash (i) an amount calculated as the sum of any accrued and unpaid
Salary to such date and (B) any accrued and unpaid Bonus for any year preceding
such termination or resignation and (ii) all business expenses, amounts payable
under any benefit plan or program or other amounts that were accrued or incurred
but unpaid or unreimbursed at such date.

     As used herein, the term "Cause" shall mean only (i) a felony conviction of
the Executive (as determined by a court of competent jurisdiction, not subject
to further appeal), (ii) the commission by the Executive of an act of fraud or
embezzlement against the Company or any of its affiliates (as determined by a
court of competent jurisdiction, not subject to further appeal), (iii) gross
misconduct which is demonstrably willful and deliberate on the Executive's part
and which is materially detrimental to the Company or any of its affiliates,
(iv) any material breach by the Executive of any agreement with the Company or
any affiliate thereof not cured within 20 days after receiving written notice
thereof or (v) gross insubordination to the organizational authority of the
Company consisting of the Executive's continued failure to take specific action
which is within his individual control and consistent with his status as a
senior executive of the Company and his duties and responsibilities hereunder
after written notice from the Company of not less than 20 days, provided that
such notice shall clearly specify that a failure to take such action may
constitute "Cause" for termination under this Agreement.

     As used herein, the term "Good Reason" means any of the following:

          (i) the assignment to the Executive of any duties inconsistent with
     his status as President and Chief Executive Officer of the Company or a
     material adverse alteration in the nature or status of his responsibilities
     from those provided herein or the transfer of a significant portion of such
     responsibilities to one or more other persons;

          (ii) the failure by the Company to pay or provide to the Executive,
     within 30 days of a written demand therefor, any amount of compensation or
     any benefit which is due, owing and payable pursuant to the terms hereof or
     of any applicable plan, program, arrangement or policy; or

          (iii) the breach in any material respect by the Company of any of its
     other obligations or agreements set forth herein and the failure by the
     Company to cure such breach within 20 days after written notice thereof
     from the Executive.

     (d) If during the Term the Executive's employment shall be terminated by
the Company without Cause (and other than pursuant to Section 4(b)) or by the

Executive for Good Reason, the Executive shall be entitled to receive in cash
severance pay equal to 12 months of the Executive's then current Salary, payable
in monthly installments. The Executive shall also receive any benefits under any
benefit plan or program of the Company to which the Executive would otherwise be
entitled pursuant to the terms of such plan or program through the Term, or
pursuant to any applicable state or federal law; provided, that 


                                      -3-
<PAGE>

the Executive shall only be entitled to receive a Bonus for the year in which
the termination occurs, prorated and calculated as provided in Sections 4(a) and
(b).

     (e) During the term of the Executive's employment with Company and for
twelve months after the date of termination of Executive's employment (the
"Noncompetition Period"), Executive hereby agrees not to Compete with the
Company. For purposes of this section, the term Compete means:

          (i) soliciting or counseling, personally or by or on behalf of any
     person, firm or corporation, the employment of any employee of Company, or
     requesting, inducing or attempting to influence any employee of the Company
     to terminate his employment with Company; or

          (ii) directly or indirectly (A) requesting, inducing or attempting to
     influence any supplier of goods or services to Company to curtail or cancel
     any business it transacts with Company; or (B) requesting, inducing or
     attempting to influence any customer of Company to curtail or cancel any
     business they may transact with Company; or (C) engaging in any business
     that the Company is engaged in as of the date of such termination (whether
     as an officer, director, partner, emploee or other owner).

     Notwithstanding the foregoing, the provisions of this Section 4(e) shall be
effective only during such period for which the Executive receives severance pay
pursuant to Section 4(d) hereof.

     (f) The Company acknowledges and agrees that the Executive shall have no
duty at any time to seek other employment or to mitigate his damages hereunder.
The amounts payable to the Executive under this Agreement shall be paid
regardless of whether the Executive obtains other employment.

     5. Expenses. In the event that the Executive institutes any legal action to
enforce his rights under, or to recover damages from breach of, this Agreement,
the Executive, if he is the prevailing party, shall be entitled to recover from
the Company any actual expenses for attorneys' fees and disbursements reasonably
incurred by him.

     6. Assignment. This Agreement is binding upon and shall inure to the
benefit of the parties hereto and their respective successors and assigns.
Notwithstanding the foregoing, neither party shall assign or transfer any rights
or obligations hereunder, except that the Company may assign or transfer this
Agreement to (a) a successor corporation in the event of a merger,
consolidation, or transfer or sale of all or substantially all of the assets, of

the Company or (b) an affiliate of the Company; provided that no such assignment
referred to in the foregoing clause (a) or (b) shall relieve the Company from
liability for its obligations hereunder. Any purported assignment, other than as
provided above, shall be null and void.

     7. Indemnification. The Company shall indemnify the Executive in accordance
with its Third Amended and Restated Agreement of Limited Partnership, a copy of
which has 



                                      -4-
<PAGE>

been delivered to the Executive, against all costs, charges and expenses
incurred or sustained by him in connection with any action, suit or proceeding
to which he may be made a party by reason of his being an officer, director or
employee of the Company or of any subsidiary or affiliate of the Company. The
Company's obligations under this Section 7 shall survive any termination of this
Agreement or the Executive's employment hereunder.

     9. Notices. All notices, requests, consents and other communications,
required or permitted to be given hereunder, shall be in writing and shall be
delivered personally or sent by prepaid telegram, telex, facsimile transmission,
overnight courier or mailed, first-class, postage prepaid by registered or
certified mail, as follows:

              If to the Company:    National Tobacco Company, L.P.
                                    444 Park Avenue South
                                    New York, New York  10016

              If to the Executive:  Thomas F. Helms, Jr.
                                    Rt. 4, Box 156
                                    Elba, Alabama  36323
                                    Fax: (334) 897-2174

or such other address as either party shall designate by notice in writing to
the other in accordance herewith. Any such notice shall be deemed given when so
delivered personally, by telex, facsimile transmission or telegram, or if sent
by overnight courier, one day after delivery to such courier by the sender or if
mailed, five days after deposit by the sender in the U.S. mails.

     10. Waiver. No waiver of any provision of this Agreement or modification or
amendment of the same shall be effective, binding or enforceable unless in
writing and signed by the party to be charged therewith.

     11. Governing Law. This Agreement shall be governed by and construed and
enforced in accordance with the laws of the State of New York applicable to
agreements made and to be performed entirely within such State.


                                      -5-

<PAGE>

     IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of
the day and year first written above.


                                            NATIONAL TOBACCO COMPANY, L.P.

                                            By its General Partner:

                                            NATIONAL TOBACCO FINANCE CORPORATION


                                            By:
                                               ---------------------------------
                                                Name:
                                                Title:


                                               ---------------------------------
                                               Thomas F. Helms, Jr.


                                       -6-


<PAGE>
                                 April 14, 1997



Mr. David I. Brunson
4 Hawthorne Road
Bronxville, New York 10708

Dear David:

     In connection with your employment with NTC Holding, LLC ("NTC Holding")
and National Tobacco Company, L.P. ("NTC"), we have reached certain agreements
on a personal basis, and this letter is written to set forth the terms of those
agreements:

     1. In the event of a sale of substantially all the issued and outstanding
equity of NTC Holding or a sale of all or substantially all the assets of NTC
Holding prior to the earlier of a refinancing of the Company's indebtedness
(other than the refinancing anticipated in connection with the North Atlantic
Trading Company ("NATC") transaction) or May 17, 2001, I agree to pay to you an
amount equal to 1.78% of the value of the common equity of the Company (based on
the transaction valuation at that time and subject to dilution for stock
issuances between the date hereof and the closing date of the sale) minus
$445,000.00. No payment will be required to be made pursuant to this agreement
in the event of (a) a sale of the Company following the occurrence of an Adverse
Condition, as defined in the Operating Agreement, (b) a sale of the Company
pursuant to which I receive gross proceeds of less than $25 million, or (c)
pursuant to a merger or consolidation in which management of NTC Holding
receives a significant equity stake in the resulting company and you are offered
employment terms comparable to the terms of your employment with the Company.

     2. It is anticipated that NTC Holding will be recapitalized after the NATC
transaction but prior to

<PAGE>

Mr. David I. Brunson
April 14, 1997
Page 2


May 17, 2001 (the "First Recap"). In the event the Company is recapitalized
following the first recap and as a result of the second recapitalization a
dividend of at least $25 million is paid to the equity holders of the Company, I
agree to increase your equity ownership in the Company by 1%.

     3. In connection with the documentation of the Company's acquisition of
NATC, if I am advised by the Company's attorneys or accountants that the payment
described in Paragraph 1 above should be documented as a stock option, you agree
to enter into a stock option agreement with me so long as the financial impact
of the stock option is neutral to you.

     4. Except as set forth below, the agreements set forth above are
conditioned on your being an employee of the Company at the time any payment is
required to be made. In the event your employment with the Company is terminated
for any reason other than Cause within eighteen months of the date payment is
required to be made pursuant to this agreement, you will be entitled to receive
payment even though you are no longer employed by the Company.

     If the foregoing accurately sets forth our agreement relating to the
subject matter hereof, please execute both copies of this letter in the space
provided below and return a copy to me for my files.

                                                    Very truly yours,


                                                    Thomas F. Helms, Jr.


<PAGE>
                              Employment Agreement

     THIS EMPLOYMENT AGREEMENT (the "Agreement") dated as of April 23, 1997,
between NATIONAL TOBACCO COMPANY, L.P. (the "Company") and DAVID I. BRUNSON (the
"Executive").

                                    AGREEMENT

     1. Employment, Duties and Acceptance. (a) The Company shall employ the
Executive during the Term (as hereinafter defined) as the Executive Vice
President Finance and Administration and Chief Financial Officer of the Company.

     (b) The Executive hereby accepts such employment and agrees to render his
services to the Company on a full-time basis. The Executive further agrees to
accept election and to serve during all or any part of the Term or any Renewal
Term as an officer, director or representative of any subsidiary or affiliate of
the Company, without any compensation therefor other than that specified in this
Agreement. The Executive shall report directly to the Chief Executive Officer of
the Company.

     (c) The duties to be performed by the Executive hereunder shall be
performed primarily in New York, New York, subject to reasonable travel
requirements on behalf of the Company. The Executive acknowledges that he may be
required to spend a significant amount of time periodically in the Company's
Louisville facility. The Company shall not relocate the Executive outside of New
York, New York, without his prior written consent, which may be withheld in the
Executive's discretion. The Executive shall be entitled to four (4) weeks of
paid vacation time annually.

     2. Term of Employment. As used herein, the "Term" means the period
commencing as of April 23, 1997, and ending on April 30, 1999, and shall
automatically renew thereafter for successive periods of one (1) year (each a
"Renewal Term") unless either party gives written notice of termination of the
Agreement at least ninety (90) days prior to the end of the Term or any Renewal
Term. Unless other-

<PAGE>

wise specified, further references in this Agreement to the Term shall include
any applicable Renewal Term.

     3. Compensation. (a) During the Term, the Company agrees to pay to the
Executive a salary in cash (the "Salary") as compensation for the services to be
performed by him as provided herein. The Salary shall be paid at the rate of
$300,000 per annum (it being understood that the Salary for 1997 shall be in
proportion to the number of days remaining in the year), less such deductions or
amounts to be withheld as shall be required by applicable law and regulations.
The Salary shall be paid in equal monthly installments or more frequently in
accordance with the Company's salaried payroll payment policy. The Salary shall
be reviewed annually and may be increased at the sole discretion of the
Compensation Committee of the Management Committee; provided, however, that
assuming that the Company has met its EBITDA budget and Executive's performance
is deemed satisfactory by the Company's Chief Executive Officer, the Chief

Executive Officer will propose to the Compensation Committee that the Salary be
increased by not less than 10% on the first anniversary of the date hereof.

     (b) In addition to the Salary, the Executive shall also be eligible
throughout the Term to receive cash bonuses (each a "Bonus") as a member of
Group A in accordance with the Company's Bonus Plan (as in effect from time to
time) based on the Company's audited financial statements for the applicable
year and payable after delivery of such financial statements. The Executive's
bonus for 1997 will not be prorated because Executive was not employed for a
full year and Executive shall be paid a guaranteed bonus for 1997 in an amount
equal to the greater of the amount otherwise payable pursuant to the Bonus Plan
or $50,000.00.

     (c) In addition to the foregoing, the Executive shall be entitled to all
rights and benefits for which he shall be eligible under any other incentive
program, retirement, retirement savings, profit-sharing, pension or welfare
benefit plan, life, disability, health, dental, hospitalization and other forms
of insurance and all other so-called "fringe" benefits or perquisites, including
an automobile allowance and reimbursement of the costs of one club membership in
each case at the highest level which the Company shall from time to time provide
for any of its senior executives of the same or similar stature. The Executive
shall be entitled to receive stock options to the extent and

                                        2
<PAGE>

on the terms outlined in the Company's offer letter dated April 14, 1997. In
addition, to the extent obtainable at reasonable premiums, the Company shall
provide the Executive with a term life insurance policy in an amount equal to
$2,000,000.00, with Executive's estate being the beneficiary. The Company shall
also reimburse Executive for the one time cost of refinancing his existing
mortgage to the extent such refinancing is required as a result of Executive's
termination of his existing employment, in an amount not to exceed $40,000.00.

     4. Termination. (a) If during the Term the Executive shall die, the
Executive's legal representative shall be entitled to receive in cash an amount
calculated as the sum of (i) any accrued and unpaid Salary to the date of such
death and (ii) any accrued and unpaid Bonus to the date of such death, including
any Bonus for the year in which the termination occurs, calculated by reviewing
the Company's performance for such entire year and prorating any such Bonus for
the number of days elapsed during such year prior to such termination. In
addition, the Executive (or his legal representative) shall be entitled to
receive any insurance proceeds payable pursuant to any insurance provided
pursuant to Section 3(c) hereof.

     (b) If during the Term the Executive shall become physically or mentally
disabled, whether totally or partially, so that he is unable substantially to
perform his services hereunder for a period of at least 90 days out of any
twelve consecutive months (which condition is referred to herein as the
Executive becoming "Disabled"), the Company may at any time prior to the 90th
day after the last day of such twelfth consecutive month, by written notice to
the Executive, terminate the Executive's employment, in which event the
Executive (or his legal representative) shall be entitled to receive in cash an
amount calculated as the sum of (i) any accrued and unpaid Salary to the date of

such notice and (ii) any accrued and unpaid Bonus to the date of such notice,
including any Bonus for the year in which the termination occurs, calculated by
reviewing the Company's performance for such entire year and prorating any such
Bonus for the number of days elapsed during such year prior to such termination.
In addition, the Executive (or his legal representative) shall be entitled to
receive any disability benefits payable pursuant to any plan referred to in
Section 3(c) hereof. Nothing herein contained shall be deemed to limit or
abrogate any insurance or other similar benefits available to the Executive.

                                        3
<PAGE>

     (c) The Executive's employment may be terminated by the Company during the
Term for Cause (as hereinafter defined). If during the Term the Executive's
employment shall be lawfully terminated by the Company for Cause or the
Executive shall voluntarily resign without Good Reason (as hereinafter defined),
the Company's obligation to pay Salary and Bonus for the benefit of the
Executive, and the Executive's obligation to render services hereunder for the
benefit of the Company, shall cease on the date of such termination or
resignation; provided, however, that within 30 days of the date of such
termination or resignation, the Company shall pay the Executive in cash (i) an
amount calculated as the sum of any accrued and unpaid Salary to such date and
(B) any accrued and unpaid Bonus for any year preceding such termination or
resignation and (ii) all business expenses, amounts payable under any benefit
plan or program or other amounts that were accrued or incurred but unpaid or
unreimbursed at such date.

     As used herein, the term "Cause" shall mean only (i) a felony conviction of
the Executive (as determined by a court of competent jurisdiction, not subject
to further appeal), (ii) the commission by the Executive of an act of fraud or
embezzlement against the Company or any of its affiliates (as determined by a
court of competent jurisdiction, not subject to further appeal), (iii) gross
misconduct which is demonstrably willful and deliberate on the Executive's part
and which is materially detrimental to the Company or any of its affiliates,
(iv) any material breach by the Executive of any agreement with the Company or
any affiliate thereof not cured within 10 days after receiving written notice
thereof or any material violation of any policies or procedures of the Company
if the Company has given Executive written notice of such violation and
Executive persists in such violation or (v) insubordination consisting of the
Executive's continued failure to take specific action which is within his
individual control and consistent with his status as a senior executive of the
Company and his duties and responsibilities hereunder after written notice from
the Chief Executive Officer of the Company of not less than 10 days.

     As used herein, the term "Good Reason" means any of the following:

          (i) the assignment to the Executive of any duties inconsistent with
     his status as Executive Vice President - Finance and Administration and
     Chief

                                        4

<PAGE>

     Financial Officer of the Company or a material adverse alteration in the
     nature or status of his responsibilities from those provided herein or the
     transfer of a significant portion of such responsibilities to one or more
     other persons;

          (ii) the failure by the Company to pay or provide to the Executive,
     within 30 days of a written demand therefor, any amount of compensation or
     any benefit which is due, owing and payable pursuant to the terms hereof or
     of any applicable plan, program, arrangement or policy; or

          (iii) the breach in any material respect by the Company of any of its
     other obligations or agreements set forth herein and the failure by the
     Company to cure such breach within 20 days after written notice thereof
     from the Executive.

     (d) If during the Term the Executive's employment shall be terminated by
the Company without Cause (and other than pursuant to Section 4(b)) or by the
Executive for Good Reason, the Executive shall be entitled to receive in cash
severance pay equal to 12 months of the Executive's then current Salary, payable
in monthly installments. The Executive shall also receive any benefits under any
benefit plan or program of the Company to which the Executive would otherwise be
entitled pursuant to the terms of such plan or program through the Term, or
pursuant to any applicable state or federal law; provided, that the Executive
shall only be entitled to receive a Bonus for the year in which the termination
occurs, prorated and calculated as provided in Sections 4(a) and (b).

     (e) During the term of the Executive's employment with Company and for
twelve months after the date of termination of Executive's employment (the
"Noncompetition Period"), Executive hereby agrees not to Compete with the
Company. For purposes of this section, the term Compete means:

          (i) soliciting or counseling, personally or by or on behalf of any
     person, firm or corporation, the employment of any employee of Company, or
     requesting, inducing or attempting to influence any employee of the Company
     to terminate his employment with Company; or

                                        5
<PAGE>

          (ii) directly or indirectly (A) requesting, inducing or attempting to
     influence any supplier of goods or services to Company to curtail or cancel
     any business it transacts with Company; or (B) requesting, inducing or
     attempting to influence any customer of Company to curtail or cancel any
     business they may transact with Company; or (C) engaging in any business
     that the Company is engaged in as of the date of such termination (whether
     as an officer, director, partner, employee or other owner).

     Notwithstanding the foregoing, the provisions of this Section 4(e) shall be
effective only during such period for which the Executive receives severance pay
pursuant to Section 4(d) hereof.

     (f) The Company acknowledges and agrees that the Executive shall have no

duty at any time to seek other employment or to mitigate his damages hereunder.
The amounts payable to the Executive under this Agreement shall be paid
regardless of whether the Executive obtains other employment.

     5. Expenses. In the event that the Executive institutes any legal action to
enforce his rights under, or to recover damages from breach of, this Agreement,
the Executive, if he is the prevailing party, shall be entitled to recover from
the Company any actual expenses for attorneys' fees and disbursements reasonably
incurred by him.

     6. Assignment. This Agreement is binding upon and shall inure to the
benefit of the parties hereto and their respective successors and assigns.
Notwithstanding the foregoing, neither party shall assign or transfer any rights
or obligations hereunder, except that the Company may assign or transfer this
Agreement to (a) a successor corporation in the event of a merger,
consolidation, or transfer or sale of all or substantially all of the assets, of
the Company or (b) an affiliate of the Company; provided that no such assignment
referred to in the foregoing clause (a) or (b) shall relieve the Company from
liability for its obligations hereunder. Any purported assignment, other than as
provided above, shall be null and void.

     7. Indemnification. The Company shall indemnify the Executive in accordance
with its Third Amended and Restated Agreement of Limited Partnership, a copy of
which

                                       6
<PAGE>

has been delivered to the Executive, against all costs, charges and expenses
incurred or sustained by him in connection with any action, suit or proceeding
to which he may be made a party by reason of his being an officer, director or
employee of the Company or of any subsidiary or affiliate of the Company. The
Company's obligations under this Section 7 shall survive any termination of this
Agreement or the Executive's employment hereunder.

     9. Notices. All notices, requests, consents and other communications,
required or permitted to be given hereunder, shall be in writing and shall be
delivered personally or sent by prepaid telegram, telex, facsimile transmission,
overnight courier or mailed, first-class, postage prepaid by registered or
certified mail, as follows:

         If to the Company:       National Tobacco Company, L.P.
                                  257 Park Avenue South
                                  New York, New York  10016

         If to the Executive:     David I. Brunson
                                  4 Hawthorne Road
                                  Bronxville, New York  10708

or such other address as either party shall designate by notice in writing to
the other in accordance herewith. Any such notice shall be deemed given when so
delivered personally, by telex, facsimile transmission or telegram, or if sent
by overnight courier, one day after delivery to such courier by the sender or if
mailed, five days after deposit by the sender in the U.S. mails.


     10. Waiver. No waiver of any provision of this Agreement or modification or
amendment of the same shall be effective, binding or enforceable unless in
writing and signed by the party to be charged therewith.

     11. Governing Law. This Agreement shall be governed by and construed and
enforced in accordance with the laws of the State of New York applicable to
agreements made and to be performed entirely within such State.

                                        7
<PAGE>

     IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of
the day and year first written above.


                                             NATIONAL TOBACCO COMPANY, L.P.

                                             By its General Partner

                                             NATIONAL TOBACCO FINANCE
                                               CORPORATION

                                             By:
                                                -------------------------------
                                                Name:  Thomas Helms
                                                Title: President and CEO


                                             ----------------------------------
                                             David I. Brunson

                                        8


<PAGE>


                              EMPLOYMENT AGREEMENT


     THIS AGREEMENT is entered into this 1st day of January, 1997, between NTC
HOLDING, LLC, a Delaware limited liability company (the "Company"), and JAY
MARTIN (the "Employee").

     1. Employment. Unless sooner terminated as set forth in Section 9, the
Company agrees to employ the Employee and the Employee agrees to be employed by
the Company as Executive Vice President and Chief Operating Officer upon the
terms and conditions of this Agreement for a period of one year from and after
the date of this Agreement. Thereafter, this Agreement shall automatically be
renewed for one year terms on the anniversaries of the date hereof for each
succeeding year unless either party gives the other written notice to terminate
this Agreement at least sixty (60) days prior to the end of the initial period
or the then existing term, as the case may be. If either party gives the other
written notice of termination within such 60-day period, the parties agree to
negotiate in good faith a mutually acceptable consulting arrangement pursuant to
which the Employee will provide consulting services to the Company.

     2. Compensation. For all services rendered by the Employee to the Company,
the Company shall pay the Employee a salary of Two Hundred Thousand Dollars
($200,000) per annum, payable in accordance with the Company's then existing
payroll policy. Salary payments shall be subject to withholding and other
applicable taxes.

     3. Additional Benefits. The Employee shall be eligible for such fringe
benefits, if any, by way of insurance, retirement, hospitalization and annual
bonuses normally provided to executive officers of the Company generally having
responsibility commensurate to that of the Employee and such additional benefits
as may be from time to time agreed upon in writing between the Employee and the
Company; provided, however, that for the first year of the term of this
Agreement, Employee shall be guaranteed an annual bonus of at least Forty
Thousand Dollars ($40,000) per annum under the Company's bonus plan. Employee
shall be entitled to four weeks paid vacation annually.

     4. Duties. The Employee agrees that so long as he is employed under this
Agreement he will (a) to the satisfaction of the Company devote his best efforts
and his entire business time to further the interest of the Company, (b) at all
times be subject to the Company's direction and control with respect to his
activities on behalf of the Company, (c) comply with all rules, orders and
regulations of the Company, (d) truthfully and accurately maintain and preserve
such records and make all reports as the Company may require, and (e) fully
account for all monies and other property of the Company of which he may from
time to time have custody and deliver the same to the Company whenever and
however directed to do so. It is understood and agreed that the Company cannot
require the Employee to relocate to New York City or any other location.

     5. Covenant Not to Disclose Confidential Information. The Employee
acknowledges that during the course of his affiliation with the Company he has
or will have access to and knowledge of certain information and data which the

Company considers



<PAGE>


confidential and the release of such information or data to unauthorized persons
would be extremely detrimental to the Company. As a consequence, the Employee
hereby agrees and acknowledges that he owes a duty to the Company not to
disclose, and agrees that without the prior written consent of the Company he
will not communicate, publish or disclose, to any person anywhere or use, any
Confidential Information (as hereinafter defined), except as may be necessary or
appropriate to conduct his duties hereunder, provided the Employee is acting in
good faith and in the best interest of the Company. The Employee will use his
best efforts at all times to hold in confidence and to safeguard any
Confidential Information from falling into the hands of any unauthorized person
and, in particular, will not permit any Confidential Information to be read,
duplicated or copied. The Employee will return to the Company all Confidential
Information in the Employee's possession or under the Employee's control when
the duties of the Employee no longer require the Employee's possession thereof,
or whenever the Company shall so request, and in any event will promptly return
all such Confidential Information if the Employee's relationship with the
Company is terminated for any or no reason and will not retain any copies
thereof. For purposes hereof the term "Confidential Information" shall mean any
information or data used by or belonging or relating to the Company that is not
known generally to the industry in which the Company is or may be engaged,
including without limitation, any and all trade secrets, proprietary data and
information relating to the Company's business and products, price list,
customer lists, processes, procedures or standards, know-how, manuals, business
strategies, records, drawings, specifications, designs, financial information,
whether or not reduced to writing, or information or data which the Company
advises the Employee should be treated as confidential information.

     6. Covenant Not to Compete. The Employee acknowledges that he, at the
expense of the Company, has been and will be specially trained in the business
of the Company, has established and will continue to establish favorable
relations with the customers, clients and accounts of the Company and will have
access to trade secrets of the Company. Therefore, in consideration of such
training and relations and to further protect trade secrets, directly or
indirectly, of the Company, the Employee agrees that during the term of his
employment by the Company and for a period of one (1) year from and after the
voluntary or involuntary termination of such employment for any or no reason, he
will not, directly or indirectly, without the express written consent of the
Company:

          (a) own or have any interest in or act as an officer, director,
     partner, principal, employee, agent, representative, consultant or
     independent contractor of, or in any way assist in, any business located in
     or doing business in the United States of America which is engaged,
     directly or indirectly, in the smokeless tobacco business;

          (b) solicit clients, customers (whether or not such persons have done
     business with the Company once or more than once within the last twelve

     (12) months) or accounts of the Company; or

          (c) solicit, employ or in any manner influence or encourage any person
     who is or shall be in the employ or service of the Company to leave such
     employ or service for any other employment opportunity.



                                        2


<PAGE>



     7. Specific Performance. Recognizing that irreparable damage will result to
the Company in the event of the breach or threatened breach of any of the
foregoing covenants and assurances by the Employee contained in Sections 5 or 6
hereof, and that the Company's remedies at law for any such breach or threatened
breach will be inadequate, the Company and its successors and assigns, in
addition to such other remedies which may be available to them, shall be
entitled to an injunction, including a mandatory injunction, to be issued by any
court of competent jurisdiction ordering compliance with this Agreement or
enjoining and restraining the Employee, and each and every person, firm or
Company acting in concert or participation with him, from the continuation of
such breach and, in addition thereto, he shall pay to the Company all
ascertainable damages, including costs and reasonable attorneys' fees sustained
by the Company by reason of the breach or threatened breach of said covenants
and assurances. The obligations of the Employee and the rights of the Company,
its successors and assigns under Sections 5, 6, 8 and 9 of this Agreement shall
survive the termination of this Agreement. The covenants and obligations of the
Employee set forth in Sections 5, 6 and 7 hereof are in addition to and not in
lieu of or exclusive of any other obligations and duties of the Employee to the
Company, whether express or implied in fact or in law.

     8. Potential Unenforceability of Any Provision. If a final judicial
determination is made that any provision of this Agreement is an unenforceable
restriction against the Employee, the provisions hereof shall be rendered void
only to the extent that such judicial determination finds such provisions
unenforceable, and such unenforceable provisions shall automatically be
reconstituted and become a part of this Agreement, effective as of the date
first written above, to the maximum extent in favor of the Company that is
lawfully enforceable. A judicial determination that any provision of this
Agreement is unenforceable shall in no instance render the entire Agreement
unenforceable, but rather the Agreement will continue in full force and effect
absent any unenforceable provision to the maximum extent permitted by law.

     9. Termination.

          (a) This Agreement shall terminate immediately upon the death,
     permanent and total disability or adjudication of legal incompetence of the
     Employee.

          (b) (i) This Agreement may be terminated by the Employee upon sixty

     (60) days' written notice to the Company.

               (ii) This Agreement may be terminated by the Company promptly
          upon notice to the Employee for "Cause" as defined below. Solely in
          the event that the Company terminates the Employee's employment
          without Cause prior to its expiration, at a time when he is fully
          willing and able to perform his duties as an employee of the Company
          (and in no other circumstances, e.g., the Employee's voluntary
          termination, disability or death), the Company shall be required to
          pay to the Employee, as "severance pay," an amount equal to the
          greater of (x) his salary for the remainder of the existing term or
          (y) sixty (60) days, at the rate then in effect pursuant to Section 2
          above.



                                        3


<PAGE>


               (iii) "Cause," for the purpose of this Agreement, shall mean the
          occurrence of any of the following events:

                    (A) Performance by the Employee of illegal or fraudulent
               acts, criminal conduct or willful misconduct or gross negligence
               relating to the activities of the Company;

                    (B) Performance by the Employee of any criminal acts
               involving moral turpitude having a material adverse effect upon
               the Company, including, without limitation, upon its
               profitability, reputation or goodwill;

                    (C) Willful or grossly negligent failure by the Employee to
               perform his duties in a manner which he knows, or has reason to
               know, to be in the Company's best interests;

                    (D) Willful and bad faith refusal by the Employee to carry
               out reasonable instructions of the Chief Executive Officer of the
               Company not inconsistent with the provisions of this Agreement;
               or

                    (E) Any material breach of the Employee's obligations
               hereunder which are incurable or which he fails to cure promptly
               after receiving written notice thereof.

          (c) In the event this Agreement is terminated, the parties'
     obligations under this Agreement shall terminate immediately (except as
     otherwise provided herein), and neither the Employee nor his estate, heirs,
     successors or assigns shall be entitled to any further compensation
     hereunder. In the event of a termination as hereinabove provided, the
     Company shall be obligated to pay the Employee only (i) such salary and
     bonus as shall have been earned by him up to the effective date of

     termination, and (ii) any amount payable pursuant to Section 9(b)(ii)
     above. In computing the amount of the Employee's bonus, if any, the Net
     Income of the Company shall be determined from the beginning of the
     relevant fiscal year to the date of termination as herein provided.

     10. Waiver of Breach. Failure of the Company to demand strict compliance
with any of the terms, covenants or conditions hereof shall not be deemed a
waiver of such term, covenant or condition, nor shall any waiver or
relinquishment by the Company of any right or power hereunder at any one time or
more times be deemed a waiver or relinquishment of such right or power at any
other time or times.


                                        4

<PAGE>


     11. No Conflicts. The Employee represents and warrants to the Company that
neither the execution nor delivery of this Agreement, nor the performance of the
Employee's obligations hereunder will conflict with, or result in a breach of,
any term, condition, or provision of, or constitute a default under, any
obligation, contract, agreement, covenant or instrument to which the Employee is
a party or under which the Employee is bound, including without limitation, the
breach by the Employee of a fiduciary duty to any former employers.

     12. Entire Agreement; Amendment. This Agreement cancels and supersedes all
previous agreements relating to the subject matter of this Agreement, written or
oral, between the parties hereto and contains the entire understanding of the
parties hereto and shall not be amended, modified or supplemented in any manner
whatsoever except as otherwise provided herein or in writing signed by each of
the parties hereto.

     13. Captions. The headings of the sections of this Agreement have been
inserted for convenience of reference only and shall in no way restrict or
otherwise modify any of the terms or provisions thereof.

     14. Governing Law. This Agreement and all rights and obligations of the
parties hereunder shall be governed by, and construed and interpreted in
accordance with, the laws of the State of New York applicable to agreements made
and to be performed entirely within such State, including all matters of
enforcement, validity and performance.

     15. Notice. All notices, requests, demands and other communications
hereunder shall be deemed duly given if delivered by hand or if mailed by
certified or registered mail with postage prepaid as follows:

      If to the Company:

               NTC Holding, LLC
               444 Park Avenue
               New York, New York
               Attn:  Thomas F. Helms, Jr., President


      If to the Employee:

               Mr. Jay Martin
               4-A Oxford Street
               Chevy Chase, Maryland  20815

or to such other address as either party may provide to the other in writing.

     16. Assignment. This Agreement is personal and not assignable by the
Employee but it may be assigned by the Company without notice to or



                                        5


<PAGE>


consent of the Employee to, and shall thereafter be binding upon and enforceable
by, any person which shall acquire or succeed to substantially all of the
business or assets of the Company (and such person shall be deemed included in
the definition of the "Company" for all purposes of this Agreement) but is not
otherwise assignable by the Company.

     IN WITNESS WHEREOF, the Company has caused this Agreement to be duly
executed in duplicate, and the Employee has hereunto set his hand, on the day
and year first above written.

                                              COMPANY:

                                              NTC HOLDING LLC

                                              By
                                                --------------------------------
                                                 Thomas F. Helms, Jr., President


                                              EMPLOYEE:


                                              ----------------------------------
                                              Jay Martin


                                        6


<PAGE>

                             CONSULTING AGREEMENT

                  AGREEMENT made as of this 25th day of June, 1997 between NORTH
ATLANTIC TRADING COMPANY, INC., a Delaware corporation with offices at 257 Park
Avenue South, New York, New York 10010, (the "Company"), and JACK AFRICK, who
resides at 16680 Echo Hollow Circle, Polo Club, Del Ray, Florida 33484 (the
"Consultant").

                              W I T N E S E T H

                  WHEREAS, this Agreement is being entered into simultaneously
with the closing (the "Closing") of the Company's acquisition of all of the
shares of NATC Holdings USA, Inc., a Delaware corporation ("NATC Holdings"),
from NATC Holding Company, Ltd., a Bermuda corporation, pursuant to a Stock
Purchase Agreement dated as of April 17, 1997 (the "Stock Purchase Agreement")
between the Company and NATC Holding Company Ltd.; and

                  WHEREAS, the Company desires to retain the Consultant to
perform consulting services for the Company after the Closing, and the
Consultant desires to render such services to the Company after the Closing, in
each case upon the terms and subject to the conditions hereinafter set



<PAGE>

forth;

                  NOW, THEREFORE, in consideration of the premises and of the
mutual covenants and conditions hereinafter set forth, the parties hereto,
intending to be legally bound, hereby agree as follows:

                  1. Retention as Consultant. The Company agrees to retain the
Consultant to perform consulting services after the Closing, and the Consultant
agrees to render such services to the Company after the Closing, upon the terms
and subject to the conditions hereinafter set forth. The retention of the
Consultant by the Company hereunder shall be effective and shall commence
immediately following the Closing until the first anniversary of the date of the
Closing (the "Initial Term"), and, thereafter, for successive periods of 12
months each (each such successive period of 12 months being referred to as an
"Additional Term") unless either party notifies the other party in writing at
least 90 days prior to the expiration of the Initial Term or any Additional Term
of its or his election not to renew the Consulting Term, in which event the
retention of the Consultant by the Company hereunder shall terminate as of the 
conclusion of the Initial Term or such Additional Term, as the case may be.  
For purposes hereof,

                                      2


<PAGE>


the period of the Consultant's retention hereunder shall be referred to as the
"Consulting Term."

                  2. Duties and Extent of Services. The Consultant agrees that,
during the Consulting Term, he shall act as a consultant to the Company under
the direction of the Chief Executive Officer, and shall serve as a director of
the Company, provided the Company has directors' and officers' liability
insurance. The Consultant shall have responsibility and authority to manage and
direct the business of the Company, subject to the supervision of the Chief
Executive Officer of Company (who may also serve as Chief Executive Officer of
the Company). In addition, the Consultant shall have such other or more specific
responsibilities with respect to the business of the Company or any of its
affiliates as may be determined and assigned to the Consultant from time to time
by or upon the authority of the Chief Executive Officer of Company. The
Consultant shall serve the Company faithfully and to the best of his ability in
such capacities, devoting such portion of his business time, attention,
knowledge, energy and skills to such service as shall be reasonable to perform
his duties hereunder, consistent with the level of services rendered by the 
Consultant to the corporation formally known as North Atlantic Trading Company,
Inc., a Delaware corporation,

                                      3

<PAGE>

during the twelve month period prior to the date of the Closing. The Consultant
shall travel as reasonably required in connection with the performance of his
duties hereunder, including to Company's executive offices in New York, New
York. The Consultant also shall serve during any part of the Consulting Term as
a director of the Company or any other subsidiary of Company without any
compensation therefor other than as specified in this Agreement; provided the
Company has directors' and officers' liability insurance.

                  3.  Compensation and Benefits.  The Company agrees to pay 
the Consultant, as compensation for consulting services to be rendered by the
Consultant under and pursuant to this Agreement, a consulting fee consisting of
the following salary and compensation benefits:

                  (a) A base fee, payable in accordance with the Company's
standard payroll practices for senior executive employees, at an annual rate of
$300,000 during the Consulting Term (the "Consulting Fee"); provided, however,
that such a Consulting Fee shall be subject to review from time to time for a
possible increase by the Board of Directors of the Company or the Compensation
Committee thereof.

                                       4

<PAGE>

                 (b) An annual bonus of a minimum of $75,000 (a "Bonus")
subject to and conditioned upon the Company satisfying the EDITDA Budget for
Company in accordance with the terms and conditions set forth in the senior
management bonus plan of Company from time to time in effect.


                  (c) Prompt reimbursement for all reasonable business-related
expenses incurred by the Consultant in accordance with the policies and
procedures of the Company as in effect with respect to key senior executives of
the Company.

                  (d) A car allowance of $1,000 per month.

                  (e) Prompt reimbursement for all reasonable office expenses
incurred by the Consultant in connection with maintaining an office in Florida
and in connection with the business of the Company, of $500 per month for the
rental of office space and $400 per month for secretarial assistance.

                  (f) Vacation in accordance with the policies of the Company 
as in effect with respect to key senior executives.

                                      5

<PAGE>

                  4.  Confidentiality; Non-Competition.

                  (a) The Consultant agrees that during the Consulting Term and
for a period of five years commencing upon the termination of the Consulting
Term, the Consultant will not, directly or indirectly, without the prior written
consent of the Company:

                           (i)  disclose (unless required by law or court 
                  order or other judicial or administrative process) or 
                  use any confidential or secret information relating to 
                  Company or any of its subsidiaries; or

                          (ii)  engage in (other than through the ownership 
                  of five percent (5%) or less or any class of securities 
                  registered under the Securities Exchange Act of 1934, as 
                  amended), the marketing and distribution of cigarette 
                  papers in the United States and Canada.

                  (b) The Consultant consents and agrees that if it violates any
of the provisions of Section 4(a), the Company would sustain irreparable harm
and, therefore, in addition

                                      6

<PAGE>

to any other remedies which the Company may have under this Agreement or
otherwise, the Company shall be entitled to apply to any court of competent
jurisdiction for an injunction restraining the Consultant from committing or
continuing any such violation of this Agreement, and the Consultant shall not
object to any such application. Nothing in this Agreement shall be construed as
prohibiting the Company from pursuing any other remedy or remedies including,
without limitation, recovery of damages.

                  5. Errors and Omissions.  As a further inducement for the 

Consultant to enter into this Agreement and as a condition precedent to the
Consultant's obligations hereunder, the Company shall cause the Consultant to be
included under the coverage of any directors' and officers' or similar errors
and omissions insurance policy of the Company for activities taken or omitted 
to be taken by the Consultant pursuant to this Agreement.

                  6. Notices. All notices, requests, demands and other
communications hereunder shall be in writing and shall be delivered personally
or sent by registered or certified mail, return receipt requested, to the other
party hereto at its address as set forth at the beginning of this Agreement, in
either case with a copy to counsel at the following address: (a) with respect to
the Company, North Atlantic

                                      7

<PAGE>

Operating Company Inc., c/o National Tobacco Company, L.P., 257 Park Avenue
South, New York, NY 10026 and (b) with respect to the Consultant, Attention:
Jack Africk at the address set forth in the recital. Any party may change the
address to which notices, requests, demands and other communications hereunder
shall be sent by sending written notice of such change of address to the other
parties hereto.

                  7.  Assignability, Binding Effect and Survival. This 
Agreement shall inure to the benefit of and shall be binding upon the Company,
the Consultant and their respective heirs, successors and assigns. 
Notwithstanding the foregoing, the obligations of the Consultant may not be
delegated and the Consultant may not assign, transfer, pledge, encumber, 
hypothecate or otherwise dispose of this Agreement, or any of his rights
hereunder, and any such attempted delegation or disposition shall be null and
void and without effect; provided, however, the Company shall be permitted to
assign or transfer this Agreement to Company or any of its subsidiaries so long
as the duties and responsibilities of the Consultant remain substantially
similar to those contained in this Agreement. The provisions of Sections 4 and 6
shall survive the termination of the Consultant's consulting services pursuant
to this

                                      8

<PAGE>

Agreement and, to the extent appropriate to the intention of the parties and the
subject matter of this Agreement, other rights and obligations of the parties
may survive the termination of this Agreement.

                  8. Complete Understanding; Amendment. This Agreement
constitutes the complete understanding and agreement between the parties hereto
with respect to the subject matter hereof and supersedes all prior negotiations,
representations and agreements made by and between such parties. This Agreement
shall not be altered, modified, amended or terminated except by written
instrument signed by each of the parties hereto. Waiver by either party hereto
of any breach hereunder by the other party shall not operate as a waiver of 
any other breach, whether similar to or different from the breach waived.


                  9. Governing Law.  This Agreement shall be governed by and 
construed in accordance with the laws of the State of New York.

                  10. Section Headings.  The Section headings contained in this 
Agreement are for reference purposes only and shall not affect in any way the 
meaning or interpretation of this Agreement.

                                      9

<PAGE>

                  11. Severability. If any provision of this Agreement or the
application of any such provision to any party or circumstances shall be
determined by any court of competent jurisdiction to be invalid and
unenforceable to any extent, the remainder of this Agreement or the application
of such provision to such person or circumstances other than those to which it
is so determined to be invalid and enforceable, shall not be affected thereby,
and each provision hereof shall be validated and shall be enforced for the
maximum period and to the fullest extent permitted by law.


                  12. Counterparts.  This Agreement may be executed in one or 
more counterparts, each of which will be deemed an original, but all of which
taken together shall constitute one and the same instrument.

                                      10

<PAGE>

                  IN WITNESS WHEREOF, the parties hereto have duly executed this
Agreement as of the day and year first above written.

                                            NORTH ATLANTIC TRADING
                                             COMPANY, INC.

                                            By:_________________________
                                               Name:
                                               Title:

                                            JACK AFRICK

                                            By:_________________________

                                                   

                                      11



<PAGE>

                                CREDIT AGREEMENT

                                     among

                     NORTH ATLANTIC TRADING COMPANY, INC.,

                         VARIOUS LENDING INSTITUTIONS,

                             GLEACHER NATWEST, INC.
                              AS ARRANGING AGENT,

                                      and

                         NATIONAL WESTMINSTER BANK PLC,
                            AS ADMINISTRATIVE AGENT

                      ------------------------------------

                           Dated as of June 25, 1997

                      ------------------------------------

                                  $110,000,000

<PAGE>

                               TABLE OF CONTENTS

<TABLE>
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<S>                                                                                                   <C>
SECTION 1.  Amount and Terms of Credit...............................................................  1
         1.01  Commitment............................................................................  1
         1.02  Minimum Borrowing Amounts, etc........................................................  2
         1.03  Notice of Borrowing...................................................................  2
         1.04  Disbursement of Funds.................................................................  3
         1.05  Notes ................................................................................  3
         1.06  Conversions...........................................................................  4
         1.07  Pro Rata Borrowings...................................................................  5
         1.08  Interest..............................................................................  5
         1.09  Interest Periods......................................................................  6
         1.10  Increased Costs, Illegality, etc......................................................  7
         1.11  Compensation..........................................................................  9
         1.12  Change of Lending Office.............................................................. 10
         1.13  Replacement of Lenders................................................................ 10

SECTION 2.  Letters of Credit........................................................................ 11
         2.01  Letters of Credit..................................................................... 11
         2.02  Minimum Initial Stated Amount......................................................... 12
         2.03  Letter of Credit Requests; Notices of Issuance........................................ 12
         2.04  Agreement to Repay Letter of Credit Drawings.......................................... 12
         2.05  Letter of Credit Participations....................................................... 13
         2.06  Increased Costs....................................................................... 15

SECTION 3.  Fees; Commitments........................................................................ 16
         3.01  Fees  ................................................................................ 16
         3.02  Voluntary Reduction of Commitments.................................................... 17
         3.03  Mandatory Adjustments of Commitments, etc............................................. 17

SECTION 4.  Payments................................................................................. 18
         4.01  Voluntary Prepayments................................................................. 18
         4.02  Mandatory Prepayments................................................................. 19
         4.03  Method and Place of Payment........................................................... 22
         4.04  Net Payments.......................................................................... 22

SECTION 5.  Conditions Precedent..................................................................... 24
         5.01  Conditions Precedent to Initial Borrowing Date........................................ 24
         5.02  Conditions Precedent to All Credit Events............................................. 30
</TABLE>



<PAGE>

<TABLE>
<CAPTION>


<S>                                                                                                   <C>

SECTION 6.  Representations, Warranties and Agreements............................................... 30
         6.01  Status................................................................................ 30
         6.02  Power and Authority................................................................... 31
         6.03  No Violation.......................................................................... 31
         6.04  Litigation............................................................................ 31
         6.05  Use of Proceeds; Margin Regulations................................................... 31
         6.06  Governmental Approvals................................................................ 32
         6.07  Investment Company Act................................................................ 32
         6.08  National Tobacco Partnership Agreement; Bollore Distribution
                     Agreements...................................................................... 32
         6.09  True and Complete Disclosure.......................................................... 32
         6.10  Financial Condition; Financial Statements............................................. 33
         6.11  Security Interests.................................................................... 34
         6.12  Representations and Warranties in Acquisition Documents............................... 34
         6.13  Tax Returns and Payments.............................................................. 34
         6.14  Pension and Welfare Plans............................................................. 35
         6.15  Subsidiaries.......................................................................... 35
         6.16  Intellectual Property................................................................. 35
         6.17  Environmental Matters................................................................. 36
         6.18  Properties............................................................................ 38
         6.19  Labor Relations....................................................................... 38
         6.20  Compliance with Statutes, etc......................................................... 38

SECTION 7.  Affirmative Covenants.................................................................... 38
         7.01        Information Covenants........................................................... 39
         7.02  Books, Records and Inspections........................................................ 41
         7.03  Insurance............................................................................. 41
         7.04  Payment of Taxes...................................................................... 42
         7.05  Corporate Franchises.................................................................. 43
         7.06  Compliance with Statutes, etc......................................................... 43
         7.07  Good Repair........................................................................... 43
         7.08  End of Fiscal Years; Fiscal Quarters.................................................. 43
         7.09  Additional Security; Further Assurances............................................... 43
         7.10  Compliance with Environmental Laws. .................................................. 44

SECTION 8.  Negative Covenants....................................................................... 45
         8.01  Changes in Business................................................................... 45
         8.02  Consolidation, Merger, Sale or Purchase of Assets, etc................................ 45
         8.03  Liens ................................................................................ 46
         8.04  Indebtedness.......................................................................... 47
         8.05  Capital Expenditures.................................................................. 48
         8.06  Advances, Investments and Loans....................................................... 49
         8.07  Leases................................................................................ 50
</TABLE>

                                     (ii)

<PAGE>

<TABLE>
<CAPTION>
                                                                                                    Page

<S>                                                                                                  <C>
         8.08  Prepayments of Indebtedness, etc...................................................... 50
         8.09  Dividends, etc........................................................................ 51
         8.10  Transactions with Affiliates.......................................................... 52
         8.11  Interest Coverage Ratio............................................................... 52
         8.12  Leverage Ratio........................................................................ 53
         8.13  Minimum Consolidated EBITDA........................................................... 54
         8.14  Fixed Charge Coverage Ratio........................................................... 55
         8.15  Limitation on Issuance of Stock....................................................... 55
         8.16  Creation of Subsidiaries.............................................................. 55

SECTION 9.  Events of Default........................................................................ 55
         9.01  Payments.............................................................................. 55
         9.02  Representations, etc.................................................................. 55
         9.03  Covenants............................................................................. 55
         9.04  Default Under Other Agreements........................................................ 56
         9.05  Bankruptcy, etc....................................................................... 56
         9.06  Pension Plans......................................................................... 56
         9.07  Security Documents.................................................................... 57
         9.08  Subsidiary Guaranty................................................................... 57
         9.09  Judgments............................................................................. 57
         9.10  Bollore Distribution Agreements....................................................... 57

SECTION 10.  Definitions............................................................................. 58

SECTION 11.  The Administrative Agent................................................................ 79
         11.01  Appointment.......................................................................... 79
         11.02  Nature of Duties..................................................................... 79
         11.03  Lack of Reliance on the Agents....................................................... 80
         11.04  Certain Rights of the Agents......................................................... 80
         11.05  Reliance............................................................................. 80
         11.06  Indemnification...................................................................... 80
         11.07  The Agents in Their Individual Capacities............................................ 81
         11.08  Holders.............................................................................. 81
         11.09  Resignation by an Agent.............................................................. 81

SECTION 12.  Miscellaneous........................................................................... 82
         12.01  Payment of Expenses, etc............................................................. 82
         12.02  Right of Setoff...................................................................... 83
         12.03  Notices.............................................................................. 83
         12.04  Benefit of Agreement................................................................. 83
         12.05  No Waiver; Remedies Cumulative....................................................... 85
</TABLE>

                                     (iii)

<PAGE>

<TABLE>
<CAPTION>
                                                                                                    Page
<S>                                                                                                  <C>
         12.06  Payments Pro Rata.................................................................... 86
         12.07  Calculations; Computations........................................................... 86

         12.08  Governing Law; Submission to Jurisdiction; Venue; Waiver of
                     Jury Trial...................................................................... 87
         12.09  Counterparts......................................................................... 87
         12.10  Effectiveness........................................................................ 88
         12.11  Headings Descriptive................................................................. 88
         12.12  Amendment or Waiver.................................................................. 88
         12.13  Survival............................................................................. 88
         12.14  Domicile of Loans.................................................................... 88
         12.15  Confidentiality...................................................................... 89
         12.16  Lender Register...................................................................... 89
</TABLE>

ANNEX I        --     Commitments
ANNEX II       --     Lender and Agent Addresses
ANNEX III      --     Government Approvals
ANNEX IV       --     Subsidiaries
ANNEX V        --     Properties
ANNEX VI       --     Existing Indebtedness
ANNEX VII      --     Insurance Policies
ANNEX VIII     --     Existing Liens
ANNEX IX       --     Existing Investments
ANNEX X        --     Litigation
ANNEX XI       --     Consolidated EBITDA Adjustments
ANNEX XII      --     Employee Benefit Plans
ANNEX XIII     --     Environmental Matters

EXHIBIT A      --     Form of Notice of Borrowing
EXHIBIT B-1    --     Form of Term Note
EXHIBIT B-2    --     Form of Revolving Note
EXHIBIT C      --     Form of Letter of Credit Request
EXHIBIT D      --     Form of Section 4.04 Certificate
EXHIBIT E-1    --     Form of Opinion of Weil, Gotshal & Manges, LLP
EXHIBIT E-2    --     Form of Opinion of White & Case
EXHIBIT F      --     Form of Officers' Certificate
EXHIBIT G      --     Form of Subsidiary Guaranty
EXHIBIT H      --     Form of Pledge Agreement
EXHIBIT I      --     Form of Security Agreement
EXHIBIT J      --     Form of Consent Letter
EXHIBIT K      --     Form of Assignment Agreement


                                     (iv)

<PAGE>


                  CREDIT AGREEMENT, dated as of June 25, 1997, among NORTH
ATLANTIC TRADING COMPANY, INC. (formerly known as North Atlantic Trading
Acquisition Company, Inc.), a Delaware corporation, the lenders from time to
time party hereto (each, a "Lender" and, collectively, the "Lenders"), GLEACHER
NATWEST, INC., as Arranging Agent (the "Arranging Agent"), and NATIONAL
WESTMINSTER BANK PLC, as Administrative Agent (the "Administrative Agent" and
together with the Arranging Agent, collectively, the "Agents"). Unless
otherwise defined herein, all capitalized terms used herein and defined in
Section 10 are used herein as so defined.

                             W I T N E S S E T H :

                  WHEREAS, subject to and upon the terms and conditions herein
set forth, the Lenders are willing to make available to the Borrower the credit
facilities provided for herein; and

                  NOW, THEREFORE, IT IS AGREED:

                  SECTION 1. Amount and Terms of Credit.

                  1.01 Commitment. Subject to and upon the terms and conditions
herein set forth, each Lender severally agrees to make a loan or loans (each, a
"Loan" and, collectively, the "Loans") to the Borrower, which Loans shall be
drawn, to the extent such Lender has a commitment under such Facility, under
the Term Facility and the Revolving Facility, as set forth below:

                  (a) Loans under the Term Facility (each, a "Term Loan" and,
         collectively, the "Term Loans") (i) shall be made pursuant to a single
         borrowing on the Initial Borrowing Date, (ii) except as hereinafter
         provided, may, at the option of the Borrower, be incurred and
         maintained as, and or converted into, Base Rate Loans or LIBOR Loans,
         provided that all Term Loans made pursuant to the same Borrowing
         shall, unless otherwise specifically provided herein, consist entirely
         of Loans of the same Type and (iii) shall not exceed in aggregate
         principal amount for any Lender at the time of incurrence thereof the
         Term Commitment, if any, of such Lender as in effect on such date.
         Once repaid, Term Loans may not be reborrowed.


<PAGE>


                  (b) Loans under the Revolving Facility (each, a "Revolving
         Loan" and, collectively, the "Revolving Loans") (i) shall be made at
         any time and from time to time on and after the Initial Borrowing Date
         and prior to the Final Maturity Date, (ii) except as hereinafter
         provided, may, at the option of the Borrower, be incurred and
         maintained as, and/or converted into, Base Rate Loans or LIBOR Loans,
         provided that all Revolving Loans made as part of the same Borrowing
         shall, unless otherwise specifically provided herein, consist of
         Revolving Loans of the same Type, (iii) may be repaid and reborrowed

         in accordance with the provisions hereof and (iv) shall not exceed for
         any Lender, after giving effect to any incurrence thereof and the use
         of the proceeds thereof, that aggregate principal amount which, when
         combined with the aggregate outstanding principal amount of all other
         Revolving Loans of such Lender and such Lender's Percentage, if any,
         of the Letter of Credit Outstandings at such time, equals the
         Revolving Commitment, if any, of such Lender at such time.

                  1.02 Minimum Borrowing Amounts, etc. The aggregate principal
amount of each Borrowing under a Facility shall not be less than the Minimum
Borrowing Amount for such Facility. More than one Borrowing may be incurred on
any day, provided that at no time shall there be outstanding more than 10
Borrowings of LIBOR Loans.

                  1.03 Notice of Borrowing. (a) Whenever the Borrower desires
to incur Loans under any Facility, it shall give the Administrative Agent at
its Notice Office, (x) prior to 11:00 A.M. (New York time), at least three
Business Days' prior written notice (or telephonic notice promptly confirmed in
writing) of each Borrowing of LIBOR Loans and (y) prior to 10:00 A.M. (New York
time) on the proposed date thereof, written notice (or telephonic notice
promptly confirmed in writing) of each Borrowing of Base Rate Loans to be made
hereunder. Each such notice (each, a "Notice of Borrowing") shall be in the
form of Exhibit A and shall be irrevocable and shall specify (i) the Facility
pursuant to which such Borrowing is being made, (ii) the aggregate principal
amount of the Loans to be made pursuant to such Borrowing, (iii) the date of
Borrowing (which shall be a Business Day) and (iv) whether the respective
Borrowing shall consist of Base Rate Loans or LIBOR Loans and, if LIBOR Loans,
the Interest Period to be initially applicable thereto. The Administrative
Agent shall promptly give each Lender written notice (or telephonic notice
promptly confirmed in writing) of each proposed Borrowing, of such Lender's
proportionate share thereof and of the other matters covered by the Notice of
Borrowing.

                  (b) Without in any way limiting the obligation of the
Borrower to confirm in writing any telephonic notice permitted to be given
hereunder, the Administrative Agent or the Letter of Credit Issuer (in the case
of the issuance of Letters of Credit) may prior to receipt of written
confirmation act without liability upon the basis of such telephonic notice,
believed by the Administrative Agent or the Letter of Credit Issuer in good
faith to be from an Authorized Officer of the Borrower. In each such case, the
Borrower hereby

                                      -2-

<PAGE>


waives the right to dispute the Administrative Agent's or the Letter of Credit
Issuer's record of the terms of such telephonic notice.

                  1.04 Disbursement of Funds. (a) No later than 12:00 noon (New
York time) (1:00 P.M. (New York time) in the case of Base Rate Loans made
pursuant to same day notice) on the date specified in each Notice of Borrowing,
each Lender with a Commitment under the respective Facility will make available

its pro rata share of each Borrowing requested to be made on such date in the
manner provided below. All such amounts shall be made available to the
Administrative Agent in U.S. dollars and immediately available funds at the
Payment Office and the Administrative Agent promptly will make available to the
Borrower by depositing to its account at the Payment Office the aggregate of
the amounts so made available in the type of funds received. Unless the
Administrative Agent shall have been notified by any Lender prior to the date
of Borrowing that such Lender does not intend to make available to the
Administrative Agent its portion of the Borrowing or Borrowings to be made on
such date, the Administrative Agent may assume that such Lender has made such
amount available to the Administrative Agent on such date of Borrowing, and the
Administrative Agent, in reliance upon such assumption, may (in its sole
discretion and without any obligation to do so) make available to the Borrower
a corresponding amount. If such corresponding amount is not in fact made
available to the Administrative Agent by such Lender and the Administrative
Agent has made available same to the Borrower, the Administrative Agent shall
be entitled to recover such corresponding amount from such Lender. If such
Lender does not pay such corresponding amount forthwith upon the Administrative
Agent's demand therefor, the Administrative Agent shall promptly notify the
Borrower, and the Borrower shall immediately pay such corresponding amount to
the Administrative Agent. The Administrative Agent shall also be entitled to
recover on demand from such Lender or the Borrower, as the case may be,
interest on such corresponding amount in respect of each day from the date such
corresponding amount was made available by the Administrative Agent to the
Borrower to the date such corresponding amount is recovered by the
Administrative Agent, at a rate per annum equal to (x) if paid by such Lender,
the overnight Federal Funds Effective Rate or (y) if paid by the Borrower, the
then applicable rate of interest, calculated in accordance with Section 1.08,
for the respective Loans.

                  (b) Nothing herein shall be deemed to relieve any Lender from
its obligation to fulfill its commitments hereunder or to prejudice any rights
which the Borrower may have against any Lender as a result of any default by
such Lender hereunder.

                  1.05 Notes. (a) The Borrower's obligation to pay the
principal of, and interest on, the Loans made to it by each Lender shall be
evidenced (i) if Term Loans, by a promissory note substantially in the form of
Exhibit B-1 with blanks appropriately completed in conformity herewith (each, a
"Term Note" and, collectively, the "Term Notes")

                                      -3-

<PAGE>


and (ii) if Revolving Loans, by a promissory note substantially in the form of
Exhibit B-2 with blanks appropriately completed in conformity herewith (each, a
"Revolving Note" and, collectively, the "Revolving Notes").

                  (b) The Term Note issued to a Lender shall (i) be executed by
the Borrower, (ii) be payable to the order of such Lender and be dated the
Initial Borrowing Date, (iii) be in a stated principal amount equal to the Term
Loans made by such Lender on the Initial Borrowing Date (or in the case of a

new Term Note issued pursuant to Section 1.13 or 12.04, the Term Loans
evidenced thereby at the time of issuance) and be payable in the principal
amount of Term Loans evidenced thereby, (iv) mature on the Final Maturity Date,
(v) bear interest as provided in the appropriate clause of Section 1.08 in
respect of the Base Rate Loans and LIBOR Loans, as the case may be, evidenced
thereby, (vi) be subject to mandatory repayment as provided in Section 4.02 and
(vii) be entitled to the benefits of this Agreement and the other Credit
Documents.

                  (c) The Revolving Note issued to each RF Lender shall (i) be
executed by the Borrower, (ii) be payable to the order of such Lender and be
dated the Initial Borrowing Date, (iii) be in a stated principal amount equal
to the Revolving Commitment of such Lender and be payable in the principal
amount of the Revolving Loans evidenced thereby, (iv) mature on the Final
Maturity Date, (v) bear interest as provided in the appropriate clause of
Section 1.08 in respect of the Base Rate Loans and LIBOR Loans, as the case may
be, evidenced thereby, (vi) be subject to mandatory repayment as provided in
Section 4.02 and (vii) be entitled to the benefits of this Agreement and the
other Credit Documents.

                  (d) Each Lender will note on its internal records the amount
of each Loan made by it and each payment in respect thereof and will, prior to
any transfer of any of its Notes, endorse on the reverse side thereof the
outstanding principal amount of Loans evidenced thereby. Failure to make any
such notation shall not affect the Borrower's obligations in respect of such
Loans.

                  1.06 Conversions. The Borrower shall have the option to
convert on any Business Day all or a portion at least equal to the applicable
Minimum Borrowing Amount of the outstanding principal amount of the Loans owing
pursuant to a single Facility into a Borrowing or Borrowings pursuant to such
Facility of another Type of Loan, provided that (i) no partial conversion of a
Borrowing of LIBOR Loans shall reduce the outstanding principal amount of the
LIBOR Loans made pursuant to such Borrowing to less than the Minimum Borrowing
Amount applicable thereto, (ii) Base Rate Loans may not be converted into LIBOR
Loans if a Default under Section 9.01 or an Event of Default is then in
existence and the Administrative Agent or the Required Lenders shall have
determined in its or their sole discretion not to permit such conversion and
(iii) Borrowings of LIBOR Loans resulting from this Section 1.06 shall be
limited in number as provided in Section 1.02. Each such conversion shall be
effected by the Borrower giving the Administrative Agent

                                      -4-

<PAGE>


at its Notice Office, prior to 11:00 A.M. (New York time), at least three
Business Days' (or two Business Days', in the case of a conversion into Base
Rate Loans) prior written notice (or telephonic notice promptly confirmed in
writing) (each, a "Notice of Conversion") specifying the Loans to be so
converted, the Type of Loans to be converted into and, if to be converted into
a Borrowing of LIBOR Loans, the Interest Period to be initially applicable
thereto. The Administrative Agent shall give each Lender prompt notice of any

such proposed conversion affecting any of its Loans.

                  1.07 Pro Rata Borrowings. All Loans under this Agreement
shall be made by the Lenders pro rata on the basis of their Term Commitments or
Revolving Commitments, as the case may be. It is understood that no Lender
shall be responsible for any default by any other Lender in its obligation to
make Loans hereunder and that each Lender shall be obligated to make the Loans
provided to be made by it hereunder, regardless of the failure of any other
Lender to fulfill its commitments hereunder.

                  1.08 Interest. (a) The unpaid principal amount of each Base
Rate Loan shall bear interest from the date of the Borrowing thereof until
maturity (whether by acceleration or otherwise) at a rate per annum which shall
at all times be the Base Rate Margin plus the Base Rate in effect from time to
time.

                  (b) The unpaid principal amount of each LIBOR Loan shall bear
interest from the date of the Borrowing thereof until maturity (whether by
acceleration or otherwise) at a rate per annum which shall at all times be the
LIBOR Margin plus LIBOR.

                  (c) All overdue principal and, to the extent permitted by
law, overdue interest in respect of each Loan and any other overdue amount
payable hereunder shall bear interest at a rate per annum equal to the Base
Rate in effect from time to time plus the Base Rate Margin plus 2.0%, provided
that each LIBOR Loan shall bear interest after maturity (whether by
acceleration or otherwise) until the end of the Interest Period applicable to
it at such maturity at a rate per annum equal to 2.0% in excess of the rate of
interest applicable thereto at such maturity.

                  (d) Interest shall accrue from and including the date of any
Borrowing to but excluding the date of any repayment thereof and shall be
payable (i) in respect of each Base Rate Loan, quarterly in arrears on the last
Business Day of each March, June, September and December, (ii) in respect of
each LIBOR Loan, on the last day of each Interest Period applicable thereto
and, in the case of an Interest Period in excess of three months, on each date
occurring at three month intervals after the first day of such Interest Period
and (iii) in respect of each Loan, on any prepayment or conversion (other than
the prepayment or conversion of any Base Rate Loan) (on the amount prepaid or
converted), at maturity (whether by acceleration or otherwise) and, after such
maturity, on demand.

                                      -5-

<PAGE>


                  (e) All computations of interest hereunder shall be made in
accordance with Section 12.07(b).

                  (f) The Administrative Agent, upon determining the interest
rate for any Borrowing of LIBOR Loans for any Interest Period, shall promptly
notify the Borrower and the Lenders thereof.


                  1.09 Interest Periods. (a) At the time the Borrower gives a
Notice of Borrowing or Notice of Conversion in respect of the making of, or
conversion into, a Borrowing of LIBOR Loans (in the case of the initial
Interest Period applicable thereto) or prior to 11:00 A.M. (New York time) on
the third Business Day prior to the expiration of an Interest Period applicable
to a Borrowing of LIBOR Loans, it shall have the right to elect by giving the
Administrative Agent written notice (or telephonic notice promptly confirmed in
writing) of the Interest Period applicable to such Borrowing, which Interest
Period shall, at the option of the Borrower, be a one, three, six or, to the
extent available to all Lenders under the respective Facility (as determined by
the Administrative Agent), nine or twelve month period. Notwithstanding
anything to the contrary contained above:

                  (i) the initial Interest Period for any Borrowing of LIBOR
         Loans shall commence on the date of such Borrowing (including the date
         of any conversion from a Borrowing of Base Rate Loans) and each
         Interest Period occurring thereafter in respect of such Borrowing
         shall commence on the day on which the next preceding Interest Period
         expires;

                 (ii) if any Interest Period begins on a day for which there is
         no numerically corresponding day in the calendar month at the end of
         such Interest Period, such Interest Period shall end on the last
         Business Day of such calendar month;

                (iii) if any Interest Period would otherwise expire on a day
         which is not a Business Day, such Interest Period shall expire on the
         next succeeding Business Day, provided that if any Interest Period
         would otherwise expire on a day which is not a Business Day but is a
         day of the month after which no further Business Day occurs in such
         month, such Interest Period shall expire on the next preceding
         Business Day;

                 (iv) no Interest Period with respect to a Borrowing of
         Revolving Loans may be elected that would extend beyond the Final
         Maturity Date;

                  (v) no Interest Period with respect to any Borrowing of Term
         Loans may be elected that would extend beyond any date upon which a
         Scheduled Repayment is required to be made if, after giving effect to
         the selection of such Interest Period, the aggregate principal amount
         of Term Loans maintained as LIBOR Loans with

                                      -6-

<PAGE>


         Interest Periods ending after such date would exceed the aggregate
         principal amount of Term Loans permitted to be outstanding after such
         Scheduled Repayment; and

                 (vi) no Interest Period may be elected if a Default under
         Section 9.01 or an Event of Default is then in existence and the

         Administrative Agent or the Required Lenders shall have determined in
         its or their sole discretion not to permit such election.

                  (b) If upon the expiration of any Interest Period, the
Borrower is not permitted to elect a new Interest Period to be applicable to
the respective Borrowing of LIBOR Loans, or in the case of Revolving Loans, has
failed to elect a new Interest Period to be applicable to the respective
Borrowing of LIBOR Loans, the Borrower shall be deemed to have elected to
convert such Borrowing into a Borrowing of Base Rate Loans effective as of the
expiration date of such current Interest Period. If upon the expiration of any
Interest Period in respect of Term Loans, the Borrower has failed to elect a
new Interest Period to be applicable to the respective Borrowing of LIBOR Loans
as provided above, the Borrower shall be deemed to have elected a new Interest
Period of (x) three months for such Borrowing (to the extent the expiring
Interest Period was three months or longer) or (y) one month (to the extent the
expiring Interest Period was one month), in each case effective as of the
expiration date of such expiring Interest Period.

                  1.10 Increased Costs, Illegality, etc. (a) In the event that
(x) in the case of clause (i) below, the Administrative Agent or (y) in the
case of clauses (ii) and (iii) below, any Lender shall have determined (which
determination shall, absent manifest error, be final and conclusive and binding
upon all parties hereto):

                  (i) on any date for determining LIBOR for any Interest Period
         that, by reason of any changes arising after the date of this
         Agreement affecting the interbank Eurodollar market, adequate and fair
         means do not exist for ascertaining the applicable interest rate on
         the basis provided for in the definition of LIBOR; or

                 (ii) at any time, that such Lender shall incur increased costs
         or reductions in the amounts received or receivable hereunder with
         respect to any LIBOR Loans (other than any increased cost or reduction
         in the amount received or receivable resulting from the imposition of
         or a change in the rate of taxes or similar charges) because of (x)
         any change since the Effective Date in any applicable law,
         governmental rule, regulation, guideline or order (or in the
         interpretation or administration thereof and including the
         introduction of any new law or governmental rule, regulation,
         guideline or order) (such as, for example, but not limited to, a
         change in official reserve requirements, but in any event excluding
         reserves payable pursuant to Section 1.10(c)) and/or (y) other
         circumstances affecting such Lender or the interbank Eurodollar
         market; or

                                      -7-

<PAGE>


                (iii) at any time, that the making or continuance of any LIBOR
         Loan has become unlawful by compliance by such Lender in good faith
         with any law, governmental rule, regulation, guideline (or would
         conflict with any such governmental rule, regulation, guideline or

         order not having the force of law but with which such Lender
         customarily complies even though the failure to comply therewith would
         not be unlawful), or has become impracticable as a result of a
         contingency occurring after the Effective Date which materially and
         adversely affects the interbank Eurodollar market;

then, and in any such event, such Lender (or the Administrative Agent in the
case of clause (i) above) shall (x) on such date and (y) within ten Business
Days of the date on which such event no longer exists give notice (by telephone
confirmed in writing) to the Borrower and to the Administrative Agent of such
determination (which notice the Administrative Agent shall promptly transmit to
each of the other Lenders). Thereafter (x) in the case of clause (i) above,
LIBOR Loans shall no longer be available until such time as the Administrative
Agent notifies the Borrower and the Lenders that the circumstances giving rise
to such notice by the Administrative Agent no longer exist, and any Notice of
Borrowing or Notice of Conversion given by the Borrower with respect to LIBOR
Loans which have not yet been incurred shall be deemed rescinded by the
Borrower, (y) in the case of clause (ii) above, the Borrower shall pay to such
Lender, upon written demand therefor, such additional amounts (in the form of
an increased rate of, or a different method of calculating, interest or
otherwise as such Lender in its sole discretion shall determine) as shall be
required to compensate such Lender for such increased costs or reductions in
amounts receivable hereunder (a written notice as to the additional amounts
owed to such Lender, showing the basis for the calculation thereof, submitted
to the Borrower by such Lender shall, absent manifest error, be final and
conclusive and binding upon all parties hereto) and (z) in the case of clause
(iii) above, the Borrower shall take one of the actions specified in Section
1.10(b) as promptly as possible and, in any event, within the time period
required by law.

                  (b) At any time that any LIBOR Loan is affected by the
circumstances described in Section 1.10(a)(ii) or (iii), the Borrower may (and
in the case of a LIBOR Loan affected pursuant to Section 1.10(a)(iii), the
Borrower shall) either (i) if the affected LIBOR Loan is then being made
pursuant to a Borrowing, cancel said Borrowing by giving the Administrative
Agent telephonic notice (confirmed promptly in writing) thereof on the same
date that the Borrower was notified by a Lender pursuant to Section 1.10(a)(ii)
or (iii), or (ii) if the affected LIBOR Loan is then outstanding, upon at least
three Business Days' notice to the Administrative Agent, require the affected
Lender to convert each such LIBOR Loan into a Base Rate Loan, provided that if
more than one Lender is affected at any time, then all affected Lenders must be
treated the same pursuant to this Section 1.10(b).

                                      -8-

<PAGE>


                  (c) In the event that any Lender shall reasonably determine
(which determination shall, absent manifest error, be final and conclusive and
binding on all parties hereto) at any time that by reason of Regulation D such
Lender is required to maintain reserves in respect of LIBOR loans or
liabilities during any period it has LIBOR Loan outstanding, then such Lender
shall promptly notify the Borrower by telephone confirmed in writing specifying

the additional amounts required to indemnify such Lender against the cost of
maintaining such reserves (such written notice to set forth in reasonable
detail a computation of such additional amounts) and the Borrower shall
directly pay to such Lender such specified amounts as additional interest at
the time that it is otherwise required to pay interest in respect of such LIBOR
Loan or, if later, on demand.

                  (d) If any Lender shall have determined that after the
Effective Date, the adoption or effectiveness of any applicable law, rule or
regulation regarding capital adequacy, or any change therein, or any change in
the interpretation or administration thereof by any governmental authority,
central bank or comparable agency charged with the interpretation or
administration thereof, or compliance by such Lender or any corporation
controlling such Lender with any request or directive regarding capital
adequacy (whether or not having the force of law) of any such authority,
central bank or comparable agency, has or would have the effect of reducing the
rate of return on such Lender's or such corporation's capital or assets as a
consequence of its commitments or obligations hereunder to a level below that
which such Lender or such other corporation could have achieved but for such
adoption, effectiveness, change or compliance (taking into consideration such
Lender's or such other corporation's policies with respect to capital
adequacy), then from time to time, within 15 days after demand by such Lender
(with a copy to the Administrative Agent), the Borrower shall pay to such
Lender such additional amount or amounts as will compensate such Lender or such
other corporation for such reduction. Each Lender, upon determining in good
faith that any additional amounts will be payable pursuant to this Section
1.10(c), will give prompt written notice thereof to the Borrower, which notice
shall set forth the basis of the calculation of such additional amounts,
although the failure to give any such notice shall not release or diminish any
of the Borrower's obligations to pay additional amounts pursuant to this
Section 1.10(c) upon the subsequent receipt of such notice.

                  (e) Notwithstanding anything in this Agreement to the
contrary, to the extent any notice required by Section 1.10, 2.06 or 4.04 is
given by any Lender more than 180 days after such Lender obtained, or
reasonably should have obtained, knowledge of the occurrence of the event
giving rise to the additional costs of the type described in such Section, such
Lender shall not be entitled to compensation under Section 1.10, 2.06 or 4.04
for any amounts incurred or accruing prior to the giving of such notice to the
Borrower.

                  1.11 Compensation. The Borrower shall compensate each Lender,
upon its written request (which request shall set forth the basis for
requesting such

                                      -9-

<PAGE>


compensation), for all reasonable losses, expenses and liabilities (including,
without limitation, any loss, expense or liability incurred by reason of the
liquidation or reemployment of deposits or other funds required by such Lender
to fund its LIBOR Loans but excluding in any event the loss of anticipated

profits) which such Lender may sustain: (i) if for any reason (other than a
default by such Lender or the Administrative Agent) a Borrowing of LIBOR Loans
does not occur on a date specified therefor in a Notice of Borrowing or Notice
of Conversion (whether or not withdrawn by the Borrower or deemed withdrawn
pursuant to Section 1.10(a)); (ii) if any prepayment, repayment or conversion
of any of its LIBOR Loans occurs on a date which is not the last day of an
Interest Period applicable thereto; (iii) if any prepayment of any of its LIBOR
Loans is not made on any date specified in a notice of prepayment given by the
Borrower; or (iv) as a consequence of (x) any other default by the Borrower to
repay its LIBOR Loans when required by the terms of this Agreement or (y) an
election made pursuant to Section 1.10(b).

                  1.12 Change of Lending Office. Each Lender agrees that, upon
the occurrence of any event giving rise to the operation of Section 1.10(a)(ii)
or (iii), 1.10(d), 2.06 or 4.04 with respect to such Lender, it will, if
requested by the Borrower, use reasonable efforts (subject to overall policy
considerations of such Lender) to designate another lending office for any
Loans affected by such event, provided that such designation is made on such
terms that such Lender and its lending office suffer no economic, legal or
regulatory disadvantage, with the object of avoiding the consequence of the
event giving rise to the operation of any such Section. Nothing in this Section
1.12 shall affect or postpone any of the obligations of the Borrower or the
right of any Lender provided in Section 1.10, 2.06 or 4.04.

                  1.13 Replacement of Lenders. (x) Upon the occurrence of any
event giving rise to the operation of Section 1.10(a)(ii) or (iii), Section
1.10(d), Section 2.06 or Section 4.04 with respect to any Lender which results
in such Lender charging to the Borrower increased costs in excess of those
being generally charged by the other Lenders, (y) if a RF Lender becomes a
Defaulting RF Lender and/or (z) in the case of a refusal by a Lender to consent
to a proposed change, waiver, discharge or termination with respect to this
Agreement which has been approved by the Required Lenders, the Borrower shall
have the right, if no Default or Event of Default then exists, to replace such
Lender (the "Replaced Lender") with one or more other Eligible Transferees,
none of whom shall constitute a Defaulting RF Lender at the time of such
replacement (collectively, the "Replacement Lender") reasonably acceptable to
the Administrative Agent provided that (i) at the time of any replacement
pursuant to this Section 1.13, the Replacement Lender shall enter into one or
more Assignment Agreements pursuant to Section 12.04(b) (and with all fees
payable pursuant to said Section 12.04(b) to be paid by the Replacement Lender)
pursuant to which the Replacement Lender shall acquire all of the Commitments
and outstanding Loans of, and in each case participations in Letters of Credit
by, the Replaced Lender and, in connection therewith, shall pay to (x) the
Replaced Lender in respect thereof the sum of (A)

                                      -10-

<PAGE>

an amount equal to the principal of, and all accrued interest on, all
outstanding Loans of the Replaced Lender, (B) an amount equal to all Unpaid
Drawings that have been funded by (and not reimbursed to) such Replaced Lender,
together with all then unpaid interest with respect thereto at such time and
(C) an amount equal to all accrued, but theretofore unpaid, Fees owing to the

Replaced Lender pursuant to Section 3.01 and (y) the Letter of Credit Issuer an
amount equal to such Replaced Lender's Percentage of any Unpaid Drawing (which
at such time remains an Unpaid Drawing) to the extent such amount was not
theretofore funded by such Replaced Lender, and (ii) all obligations of the
Borrower owing to the Replaced Lender (other than those specifically described
in clause (i) above in respect of which the assignment purchase price has been,
or is concurrently being, paid) shall be paid in full to such Replaced Lender
concurrently with such replacement. Upon the execution of the respective
Assignment Agreements, the payment of amounts referred to in clauses (i) and
(ii) above and, if so requested by the Replacement Lender, delivery to the
Replacement Lender of the appropriate Note or Notes executed by the Borrower,
the Replacement Lender shall become a Lender hereunder and the Replaced Lender
shall cease to constitute a Lender hereunder, except with respect to
indemnification provisions applicable to the Replaced Lender under this
Agreement, which shall survive as to such Replaced Lender.

                  SECTION 2.  Letters of Credit.

                  2.01 Letters of Credit. (a) Subject to and upon the terms and
conditions herein set forth, the Borrower may request that the Letter of Credit
Issuer at any time and from time to time on or after the Initial Borrowing Date
and prior to the Final Maturity Date issue, for the account of the Borrower and
in support of working capital obligations of the Borrower and such other
obligations of the Borrower that are acceptable to the Administrative Agent
and, subject to and upon the terms and conditions herein set forth, the Letter
of Credit Issuer agrees to issue from time to time, irrevocable standby letters
of credit in such form as may be approved by the Letter of Credit Issuer (each
such letter of credit, a "Letter of Credit" and, collectively, the "Letters of
Credit"). All Letters of Credit shall be denominated in U.S. dollars.

                  (b) Notwithstanding the foregoing, (i) no Letter of Credit
shall be issued if after giving effect thereto, the Letter of Credit
Outstandings would exceed either (x) $10,000,000 or (y) when added to the
aggregate outstanding principal amount of all Revolving Loans, the Total
Revolving Commitment at such time and (ii) each Letter of Credit shall have an
expiry date occurring not later than one year after such Letter of Credit's
date of issuance, provided that any such Letter of Credit may be extendable for
successive periods of up to 12 months on terms acceptable to the Letter of
Credit Issuer and in no event shall any Letter of Credit have an expiry date
occurring later than the fifth Business Day preceding the Final Maturity Date.

                                      -11-

<PAGE>

                  (c) Notwithstanding the foregoing, in the event a Lender
Default exists, the Letter of Credit Issuer shall not be required to issue any
Letter of Credit unless the Letter of Credit Issuer has entered into
arrangements satisfactory to it and the Borrower to eliminate the Letter of
Credit Issuer's risk with respect to the participation in Letters of Credit of
the Defaulting RF Lender or Lenders, including by cash collateralizing such
Defaulting RF Lender's or Lenders' Percentage of the Letter of Credit
Outstandings.


                  2.02 Minimum Initial Stated Amount. The initial Stated Amount
of each Letter of Credit shall be not less than $100,000 or such lesser amount
acceptable to the Letter of Credit Issuer.

                  2.03 Letter of Credit Requests; Notices of Issuance. (a)
Whenever it desires that a Letter of Credit be issued, the Borrower shall give
the Administrative Agent and the Letter of Credit Issuer written notice
(including by way of facsimile transmission) in the form of Exhibit C thereof
prior to 11:00 A.M. (New York time) at least three Business Days (or such
shorter period as may be acceptable to the Letter of Credit Issuer) prior to
the proposed date of issuance (which shall be a Business Day) (each, a "Letter
of Credit Request"), which Letter of Credit Request shall include any other
documents that the Letter of Credit Issuer customarily requires in connection
therewith.

                  (b) The Letter of Credit Issuer shall, promptly after each
issuance of or amendment to a Letter of Credit by it, give the Administrative
Agent, each RF Lender and the Borrower written notice of such issuance or
amendment, accompanied by a copy to the Administrative Agent of such Letter of
Credit or amendment.

                  2.04 Agreement to Repay Letter of Credit Drawings. (a) The
Borrower hereby agrees to reimburse the Letter of Credit Issuer, by making
payment to the Administrative Agent at the Payment Office, for any payment or
disbursement made by the Letter of Credit Issuer under any Letter of Credit
(each such amount so paid or disbursed until reimbursed, an "Unpaid Drawing")
immediately after, and in any event on the date on which the Borrower is
notified by the Letter of Credit Issuer of such payment or disbursement, with
interest on the amount so paid or disbursed by the Letter of Credit Issuer to
the extent not reimbursed prior to 12:00 Noon (New York time) on the date of
such payment or disbursement, from and including the date paid or disbursed to
but not including the date the Letter of Credit Issuer is reimbursed therefor
at a rate per annum which shall be the Base Rate as in effect from time to time
plus 2.0% (plus an additional 2.0% per annum if not reimbursed by the third
Business Day after the date of such notice of payment or disbursement), such
interest also to be payable on demand.

                  (b) The Borrower's obligation under this Section 2.04 to
reimburse the Letter of Credit Issuer with respect to Unpaid Drawings
(including, in each case, interest thereon) shall be absolute and unconditional
under any and all circumstances and

                                      -12-

<PAGE>


irrespective of any setoff, counterclaim or defense to payment which the
Borrower may have or have had against the Letter of Credit Issuer, the
Administrative Agent or any Lender, including, without limitation, any defense
based upon the failure of any drawing under a Letter of Credit to conform
substantially to the terms of the Letter of Credit or any non-application or
misapplication by the beneficiary of the proceeds of such drawing; provided,
however, that the Borrower shall not be obligated to reimburse the Letter of

Credit Issuer for any wrongful payment made by the Letter of Credit Issuer
under a Letter of Credit as a result of acts or omissions constituting willful
misconduct or gross negligence on the part of the Letter of Credit Issuer as
determined by a court of competent jurisdiction.

                  2.05 Letter of Credit Participations. (a) Immediately upon
the issuance of any Letter of Credit, the Letter of Credit Issuer shall be
deemed to have sold and transferred to each other RF Lender, and each such RF
Lender (each, a "Participant") shall be deemed irrevocably and unconditionally
to have purchased and received from such Letter of Credit Issuer, without
recourse or warranty, an undivided interest and participation, to the extent of
such Participant's Percentage, in such Letter of Credit, each substitute letter
of credit, each drawing made thereunder and the obligations of the Borrower
under this Agreement with respect thereto (although the Letter of Credit Fee
shall be payable directly to the Administrative Agent for the account of the RF
Lenders as provided in Section 3.01(b) and the Participants shall have no right
to receive any portion of any Facing Fees) and any security therefor or
guaranty pertaining thereto. Upon any change in the Revolving Commitments
pursuant to Section 1.13 and/or 12.04(b), it is hereby agreed that, with
respect to all outstanding Letters of Credit and Unpaid Drawings, there shall
be an automatic adjustment to the participations pursuant to this Section 2.05
to reflect the new Percentages of the assigning and assignee RF Lender or of
all RF Lenders, as the case may be.

                  (b) In determining whether to pay under any Letter of Credit,
the Letter of Credit Issuer shall not have any obligation relative to the
Participants other than to determine that any documents required to be
delivered under such Letter of Credit have been delivered and that they
substantially comply on their face with the requirements of such Letter of
Credit. Any action taken or omitted to be taken by the Letter of Credit Issuer
under or in connection with any Letter of Credit if taken or omitted in the
absence of gross negligence or willful misconduct, shall not create for the
Letter of Credit Issuer any resulting liability.

                  (c) In the event that the Letter of Credit Issuer makes any
payment under any Letter of Credit and the Borrower shall not have reimbursed
such amount in full to the Letter of Credit Issuer pursuant to Section 2.04(a),
the Letter of Credit Issuer shall promptly notify the Administrative Agent, and
the Administrative Agent shall promptly notify each Participant of such
failure, and each Participant shall promptly and unconditionally pay to the
Administrative Agent for the account of the Letter of Credit

                                      -13-

<PAGE>


Issuer, the amount of such Participant's Percentage of such payment in U.S.
dollars and in same day funds provided that no Participant shall be obligated
to pay to the Administrative Agent its Percentage of such unreimbursed amount
for any wrongful payment made by the Letter of Credit Issuer under a Letter of
Credit as a result of acts or omissions constituting willful misconduct or
gross negligence on the part of the Letter of Credit Issuer. If the
Administrative Agent so notifies any Participant required to fund an Unpaid

Drawing under a Letter of Credit prior to 11:00 A.M. (New York time) on any
Business Day, such Participant shall make available to the Administrative Agent
for the account of the Letter of Credit Issuer such Participant's Percentage of
the amount of such payment on such Business Day in same day funds. If and to
the extent such Participant shall not have so made its Percentage of the amount
of such Unpaid Drawing available to the Administrative Agent for the account of
the Letter of Credit Issuer, such Participant agrees to pay to the
Administrative Agent for the account of the Letter of Credit Issuer, forthwith
on demand such amount, together with interest thereon, for each day from such
date until the date such amount is paid to the Administrative Agent for the
account of the Letter of Credit Issuer at the overnight Federal Funds Effective
Rate. The failure of any Participant to make available to the Administrative
Agent for the account of the Letter of Credit Issuer its Percentage of any
Unpaid Drawing under any Letter of Credit shall not relieve any other
Participant of its obligation hereunder to make available to the Administrative
Agent for the account of the Letter of Credit Issuer its Percentage of any
payment under any Letter of Credit on the date required, as specified above,
but no Participant shall be responsible for the failure of any other
Participant to make available to the Administrative Agent for the account of
the Letter of Credit Issuer such other Participant's Percentage of any such
payment.

                  (d) Whenever the Letter of Credit Issuer receives a payment
of a reimbursement obligation as to which the Administrative Agent has received
for the account of the Letter of Credit Issuer any payments from the
Participants pursuant to clause (c) above, the Letter of Credit Issuer shall
pay to the Administrative Agent and the Administrative Agent shall promptly pay
to each Participant which has paid its Percentage thereof, in U.S. dollars and
in same day funds, an amount equal to such Participant's Percentage of the
principal amount thereof and interest thereon accruing after the purchase of
the respective participations.

                  (e) The obligations of the Participants to make payments to
the Administrative Agent for the account of the Letter of Credit Issuer with
respect to Letters of Credit shall be irrevocable and not subject to
counterclaim, set-off or other defense or any other qualification or exception
whatsoever (provided that no Participant shall be required to make payments
resulting from the Administrative Agent's gross negligence or willful
misconduct) and shall be made in accordance with the terms and conditions of
this Agreement under all circumstances, including, without limitation, any of
the following circumstances:

                                      -14-

<PAGE>


                  (i) any lack of validity or enforceability of this Agreement
         or any of the other Credit Documents;

                 (ii) the existence of any claim, set-off, defense or other
         right which the Borrower or any of its Subsidiaries may have at any
         time against a beneficiary named in a Letter of Credit, any transferee
         of any Letter of Credit (or any Person for whom any such transferee

         may be acting), the Administrative Agent, the Letter of Credit Issuer,
         any Lender or other Person, whether in connection with this Agreement,
         any Letter of Credit, the transactions contemplated herein or any
         unrelated transactions (including any underlying transaction between
         the Borrower and the beneficiary named in any such Letter of Credit);

                (iii) any draft, certificate or other document presented under
         the Letter of Credit proving to be forged, fraudulent, invalid or
         insufficient in any respect or any statement therein being untrue or
         inaccurate in any respect;

                 (iv) the surrender or impairment of any security for the
         performance or observance of any of the terms of any of the Credit
         Documents; or

                  (v) the occurrence of any Default or Event of Default.

                  (f) To the extent the Letter of Credit Issuer is not
indemnified by the Borrower, each Participant will reimburse and indemnify the
Letter of Credit Issuer, in proportion to its Percentage of the Total Revolving
Commitment, for and against any and all liabilities, obligations, losses,
damages, penalties, claims, actions, judgments, costs, expenses or
disbursements of whatsoever kind or nature which may be imposed on, asserted
against or incurred by the Letter of Credit Issuer in performing its respective
duties in any way relating to or arising out of its issuance of Letters of
Credit; provided that no Participants shall be liable for any portion of such
liabilities, obligations, losses, damages, penalties, actions, judgments,
suits, costs, expenses or disbursements resulting from the Letter of Credit
Issuer's gross negligence or willful misconduct.

                  2.06 Increased Costs. If at any time after the Effective
Date, the adoption or effectiveness of any applicable law, rule or regulation,
or any change therein, or any change in the interpretation or administration
thereof by any governmental authority, central bank or comparable agency
charged with the interpretation or administration thereof, or compliance by the
Letter of Credit Issuer or any Participant with any request or directive
(whether or not having the force of law) by any such authority, central bank or
comparable agency shall either (i) impose, modify or make applicable any
reserve, deposit, capital adequacy or similar requirement against Letters of
Credit issued by the Letter of Credit Issuer or such Participant's
participation therein, or (ii) shall impose on the Letter of Credit Issuer or
any Participant any other conditions affecting this Agreement, any Letter of
Credit

                                      -15-

<PAGE>


or such Participant's participation therein; and the result of any of the
foregoing is to increase the cost to the Letter of Credit Issuer or such
Participant of issuing, maintaining or participating in any Letter of Credit,
or to reduce the amount of any sum received or receivable by the Letter of
Credit Issuer or such Participant hereunder (other than any increased cost or

reduction in the amount received or receivable resulting from the imposition of
or a change in the rate of taxes or similar charges), then, upon demand to the
Borrower by the Letter of Credit Issuer or such Participant (a copy of which
notice shall be sent by the Letter of Credit Issuer or such Participant to the
Administrative Agent), the Borrower shall pay to the Letter of Credit Issuer or
such Participant such additional amount or amounts as will compensate the
Letter of Credit Issuer or such Participant for such increased cost or
reduction. A certificate submitted to the Borrower by the Letter of Credit
Issuer or such Participant, as the case may be (a copy of which certificate
shall be sent by the Letter of Credit Issuer or such Participant to the
Administrative Agent), setting forth the basis for the determination of such
additional amount or amounts necessary to compensate the Letter of Credit
Issuer or such Participant as aforesaid shall be conclusive and binding on the
Borrower absent manifest error, although the failure to deliver any such
certificate shall not release or diminish any of the Borrower's obligations to
pay additional amounts pursuant to this Section 2.06 upon the subsequent
receipt thereof.

                  SECTION 3.  Fees; Commitments.

                  3.01 Fees. (a) The Borrower agrees to pay to the
Administrative Agent a commitment fee (the "Commitment Fee") for the account of
each Non-Defaulting RF Lender for the period from and including the Initial
Borrowing Date to, but not including, the date upon which the Total Revolving
Commitment has been terminated, computed at a per annum rate equal to 0.50%
multiplied by the average daily Unutilized Revolving Commitment of such Lender.
Such Commitment Fees shall be due and payable in arrears on the last Business
Day of each March, June, September and December and on the date upon which the
Total Revolving Commitment is terminated.

                  (b) The Borrower agrees to pay to the Administrative Agent,
for the account of each Non-Defaulting RF Lender, pro rata on the basis of
their respective Percentages, a fee in respect of each Letter of Credit (the
"Letter of Credit Fee") computed at a per annum rate equal to 3.0% multiplied
by the average daily Stated Amount of such Letter of Credit. Accrued Letter of
Credit Fees shall be due and payable quarterly in arrears on the last Business
Day of each March, June, September and December of each year and on the date
upon which the Total Revolving Commitment is terminated.

                  (c) The Borrower agrees to pay to the Letter of Credit Issuer
a fee in respect of each Letter of Credit (the "Facing Fee") equal to 0.25% of
the Stated Amount of such Letter of Credit, such fee to be payable upon the
issuance of such Letter of Credit.

                                      -16-

<PAGE>


                  (d) The Borrower agrees to pay directly to the Letter of
Credit Issuer upon each issuance of, payment under, and/or amendment of, a
Letter of Credit such amount as shall at the time of such issuance, payment or
amendment be the administrative charge which the Letter of Credit Issuer is
customarily charging for issuances of, drawings under or amendments of, letters

of credit issued by it.

                  (e) The Borrower shall pay to (x) each Agent on the Initial
Borrowing Date, for its own account and/or for distribution to the Lenders,
such fees as heretofore agreed by the Borrower and the Agents and (y) the
Administrative Agent from time to time when and as due, for its own account,
such other fees as agreed to between the Borrower and the Administrative Agent.

                  (f) All computations of Fees shall be made in accordance with
Section 12.07(b).

                  3.02 Voluntary Reduction of Commitments. Upon at least three
Business Days' prior written notice (or telephonic notice confirmed in writing)
to the Administrative Agent at its Notice Office (which notice shall be deemed
to be given on a certain day only if given before 12:00 Noon (New York time) on
such day and shall be promptly transmitted by the Administrative Agent to each
of the Lenders), the Borrower shall have the right, without premium or penalty,
to terminate or partially reduce the Total Unutilized Revolving Commitment,
provided that (x) any such termination shall apply to proportionately and
permanently reduce the Revolving Commitment of each RF Lender, (y) no such
reduction shall reduce any Non-Defaulting RF Lender's Revolving Commitment to
an amount that is less than the outstanding Revolving Loans of such Lender and
(z) any partial reduction pursuant to this Section 3.02 shall be in the amount
of at least $1,000,000.

                  3.03 Mandatory Adjustments of Commitments, etc. (a) The Total
Commitment (and the Term Commitment and Revolving Commitment of each Lender)
shall terminate in its entirety on the Expiration Date unless the Initial
Borrowing Date has occurred on or before such date.

                  (b) The Total Term Commitment shall terminate in its entirety
on the Initial Borrowing Date (after giving effect to the making of Term Loans
on such date).

                  (c) The Total Revolving Commitment shall terminate in its
entirety on the the Final Maturity Date.

                  (d) On each date upon which a mandatory repayment of Term
Loans pursuant to Section 4.02(A)(c), (d), (e), (f) or (g) is required (and
exceeds in amount the aggregate principal amount of Term Loans then
outstanding) or would be required if Term Loans were then outstanding, the
Total Revolving Commitment shall be permanently

                                      -17-

<PAGE>


reduced by the amount, if any, by which the amount required to be applied
pursuant to said Section (determined as if an unlimited amount of Term Loans
were actually outstanding) exceeds the aggregate principal amount of Term Loans
then outstanding.

                  (e) If a Change of Control shall occur, the Borrower shall,

within five Business Days after the occurrence thereof, give each Lender notice
thereof and shall describe in reasonable detail the facts and circumstances
giving rise thereto. If, within 30 days of the giving of such notice the
Administrative Agent, at the request of the Required Lenders, shall have given
written notice to the Borrower that the provisions of this Section 3.03(e) and
of Section 4.02(A)(i) shall apply, then each RF Lender may, by written notice
to the Borrower and the Administrative Agent given not later than 60 days after
such Change of Control, terminate its Revolving Commitment effective on the
tenth day following the giving of such notice by an RF Lender.

                  (f) Each partial reduction of the Total Revolving Commitment
pursuant to this Section 3.03 shall apply proportionately to the Revolving
Commitment of each RF Lender.

                  SECTION 4.  Payments.

                  4.01 Voluntary Prepayments. The Borrower shall have the right
to prepay Loans in whole or in part, without premium or penalty, from time to
time on the following terms and conditions: (i) the Borrower shall give the
Administrative Agent at the Payment Office at least one Business Day's prior
written notice (or telephonic notice promptly confirmed in writing) of its
intent to prepay the Loans, whether such Loans are Term Loans or Revolving
Loans, the amount of such prepayment and (in the case of LIBOR Loans) the
specific Borrowing(s) pursuant to which made, which notice shall be given by
the Borrower no later than 11:00 A.M. on the Business Day prior to the date of
such prepayment (which notice shall promptly be transmitted by the
Administrative Agent to each of the Lenders); (ii) each partial prepayment of
any Borrowing shall be in an aggregate principal amount of at least (x)
$400,000, in the case of Revolving Loans and (y) $1,000,000, in the case of
Term Loans, provided that no partial prepayment of LIBOR Loans made pursuant to
a Borrowing shall reduce the aggregate principal amount of the Loans
outstanding pursuant to such Borrowing to an amount less than the Minimum
Borrowing Amount applicable thereto; (iii) each prepayment in respect of any
Loans made pursuant to a Borrowing shall be applied pro rata among such Loans,
provided, that at the Borrower's election in connection with any prepayment of
Revolving Loans pursuant to this Section 4.01, such prepayment shall not be
applied to any Revolving Loans of a Defaulting RF Lender; and (iv) each
prepayment of Term Loans pursuant to this Section 4.01 shall reduce the
remaining Scheduled Repayments of the Term Loans on a pro rata basis (based
upon the then remaining principal amount of each such Scheduled Repayment).

                                      -18-

<PAGE>


                  4.02  Mandatory Prepayments.

                  (A)  Requirements:

                  (a) (i) If on any date the sum of the aggregate outstanding
principal amount of Revolving Loans made by Non-Defaulting RF Lenders and the
Letter of Credit Outstandings exceeds the Adjusted Total Revolving Commitment
as then in effect, the Borrower shall repay on such date the principal of

Revolving Loans made by Non-Defaulting RF Lenders (and after all such
Revolving Loans have been repaid in full, Unpaid Drawings), in an aggregate
amount equal to such excess. If, after giving effect to the repayment of all
such Revolving Loans and Unpaid Drawings, the aggregate amount of Letter of
Credit Outstandings exceeds the Total Revolving Commitment then in effect, the
Borrower shall pay to the Administrative Agent an amount in cash and/or Cash
Equivalents equal to such excess and the Administrative Agent shall hold such
payment as security for the obligations of the Borrower hereunder pursuant to a
cash collateral agreement to be entered into in form and substance satisfactory
to the Administrative Agent (which shall permit certain investments in Cash
Equivalents satisfactory to the Administrative Agent, until the proceeds are
applied to the secured obligations).

                  (ii) If on any date the aggregate outstanding principal
amount of the Revolving Loans made by a Defaulting RF Lender exceeds the
Revolving Commitment of such Defaulting RF Lender, the Borrower shall repay
principal of the Revolving Loans of such Defaulting Lender in an amount equal
to such excess.

                  (b) On each date set forth below, the Borrower shall be
required to repay the principal amount of Term Loans set forth opposite such
date (each such repayment, as the same may be reduced as provided in Sections
4.01 and 4.02(B), a "Scheduled Repayment"):

                         Date                               Amount

                  September 30, 1997                      $2,500,000
                  December 31, 1997                       $2,500,000

                  March 31, 1998                          $2,500,000
                  June 30, 1998                           $2,500,000
                  September 30, 1998                      $2,500,000
                  December 31, 1998                       $2,500,000

                  March 31, 1999                          $3,750,000
                  June 30, 1999                           $3,750,000
                  September 30, 1999                      $3,750,000

                                      -19-

<PAGE>
                         Date                               Amount

                  December 31, 1999                       $3,750,000

                  March 31, 2000                          $4,375,000
                  June 30, 2000                           $4,375,000
                  September 30, 2000                      $4,375,000
                  December 31, 2000                       $4,375,000

                  March 31, 2001                          $5,625,000
                  June 30, 2001                           $5,625,000
                  September 30, 2001                      $5,625,000
                  December 31, 2001                       $5,625,000

                  March 31, 2002                          $7,500,000
                  Final Maturity Date                     $7,500,000

                  (c) On the Business Day (or the fifth Business Day to the
extent the Cash Proceeds constitute insurance payments) following the date of
receipt thereof by the Borrower and/or any of its Subsidiaries of the Cash
Proceeds from any Asset Sale, an amount equal to 100% of the Net Cash Proceeds
from such Asset Sale shall be applied as a mandatory repayment of principal of
the then outstanding Term Loans, provided that the Net Cash Proceeds from any
Asset Sale shall not be required to be used to so repay Term Loans to the
extent the Borrower elects, as hereinafter provided, to cause such Net Cash
Proceeds to be reinvested in Reinvestment Assets (a "Reinvestment Election").
The Borrower may exercise its Reinvestment Election with respect to an Asset
Sale if (x) no Event of Default exists and (y) the Borrower delivers a
Reinvestment Notice to the Administrative Agent on or prior to the Business Day
following the date of the consummation of the respective Asset Sale, with such
Reinvestment Election being effective with respect to the Net Cash Proceeds of
such Asset Sale equal to the Anticipated Reinvestment Amount specified in such
Reinvestment Notice.

                  (d) On the date following the date of receipt thereof by the
Borrower and/or any of its Subsidiaries, an amount equal to 100% of the
proceeds (net of underwriting discounts and commissions and other reasonable
fees and costs associated therewith) of the incurrence of Indebtedness by the
Borrower and/or any of its Subsidiaries (other than Indebtedness permitted by
Section 8.04 as in effect on the Effective Date), shall be applied as a
mandatory repayment of principal of the then outstanding Term Loans.

                  (e) On the date following the date of receipt thereof by the
Borrower and/or any of its Subsidiaries, an amount equal to 100% of the
proceeds (net of

                                      -20-

<PAGE>


underwriting discounts and commissions and other reasonable fees and costs
associated therewith) of any sale or issuance of its equity or of any equity
contribution (other than (x) equity issued in connection with the Transaction
and (y) proceeds from issuances of Borrower Common Stock to shareholders,
directors and employees of the Borrower and its Subsidiaries and other
individuals as a result of the exercise of any options with respect thereto of
up to $500,000 in the aggregate in any fiscal year) shall be applied as a
mandatory repayment of principal of the then outstanding Term Loans.

                  (f) On each date which is 105 days after the last day of each
fiscal year of the Borrower (commencing with the fiscal year ending on December
31, 1997), 80% of Excess Cash Flow for the fiscal year then last ended (or in
the case of the first payment to be made hereunder, the period commencing on
the Initial Borrowing Date and ending December 31, 1997) shall be applied as a
mandatory repayment of principal of the then outstanding Term Loans.

                  (g) On the Reinvestment Prepayment Date with respect to a
Reinvestment Election, an amount equal to the Reinvestment Prepayment Amount,
if any, for such Reinvestment Election shall be applied as a mandatory
repayment of principal amount of the then outstanding Term Loans.

                  (h) Notwithstanding anything to the contrary contained
elsewhere in this Agreement, all outstanding Revolving Loans shall be repaid in
full on the Final Maturity Date.

                  (i) If, within 30 days of the giving of notice required to be
given by the Borrower pursuant to Section 3.03(e), the Administrative Agent, at
the request of the Required Lenders, shall have given written notice to the
Borrower that the provisions of this Section 4.02(A)(i) and of Section 3.03(e)
shall apply, then, upon written notice to the Borrower and the Administrative
Agent by any Lender given not later than 60 days after such Change of Control,
the outstanding principal amount of Term Loans of such Lender shall become due
and payable in full on the tenth day following the giving of such notice.

                  (B)  Application:

                  (a) Each mandatory repayment of Term Loans required to be
made pursuant to Section 4.02(A)(c), (d), (e), (f) and (g) shall be applied to
reduce the then remaining Scheduled Repayments on a pro rata basis (based upon
the then remaining Scheduled Repayments).

                  (b) With respect to each prepayment of Loans required by
Section 4.02, the Borrower may designate the Types of Loans which are to be
prepaid and the specific Borrowing(s) under the affected Facility pursuant to
which made, provided that (i) if any

                                      -21-

<PAGE>


prepayment of LIBOR Loans made pursuant to a single Borrowing shall reduce the
outstanding Loans made pursuant to such Borrowing to an amount less than the
Minimum Borrowing Amount for such Borrowing, such Borrowing shall be
immediately converted into Base Rate Loans; (ii) each prepayment of any Loans
made pursuant to a Borrowing shall be applied pro rata among such Loans; and
(iii) notwithstanding the provisions of the preceding clause (ii), no
prepayment of Revolving Loans made pursuant to Section 4.02(A)(a)(i) shall be
applied to the Revolving Loans of any Defaulting RF Lender. In the absence of a
designation by the Borrower as described in the preceding sentence, the
Administrative Agent shall, subject to the above, make such designation in its
sole discretion with a view, but no obligation, to minimize breakage costs
owing under Section 1.11.

                  4.03 Method and Place of Payment. Except as otherwise
specifically provided herein, all payments under this Agreement shall be made
to the Administrative Agent for the ratable (based on its pro rata share)
account of the Lenders entitled thereto, not later than 1:00 P.M. (New York
time) on the date when due and shall be made in immediately available funds and
in lawful money of the United States of America at the Payment Office, it being

understood that written notice by the Borrower to the Administrative Agent to
make a payment from the funds in the Borrower's account at the Payment Office
shall constitute the making of such payment to the extent of such funds held in
such account. Any payments under this Agreement which are made later than 1:00
P.M. (New York time) shall be deemed to have been made on the next succeeding
Business Day. Whenever any payment to be made hereunder shall be stated to be
due on a day which is not a Business Day, the due date thereof shall be
extended to the next succeeding Business Day and, with respect to payments of
principal, interest shall be payable during such extension at the applicable
rate in effect immediately prior to such extension.

                  4.04 Net Payments. (a) All payments made by the Borrower
hereunder or under any Note will be made without setoff, counterclaim or other
defense. Except as provided in Section 4.04(b), all such payments will be made
free and clear of, and without deduction or withholding for, any present or
future taxes, levies, imposts, duties, fees, assessments or other charges of
whatever nature now or hereafter imposed by any jurisdiction (or by any
political subdivision or taxing authority thereof or therein) with respect to
such payments (but excluding, except as provided in the second succeeding
sentence, any tax imposed on or measured by the net income or net profits of a
Lender pursuant to the laws of the jurisdiction in which it is organized or the
jurisdiction in which the principal office or applicable lending office of such
Lender is located (or any subdivision or taxing authority thereof or therein))
and all interest, penalties or similar liabilities with respect to such
non-excluded taxes, levies, imposts, duties, fees, assessments or other charges
(all such non-excluded taxes, levies, imposts, duties, fees, assessments or
other charges being referred to collectively as "Taxes"). If any Taxes are so
levied or imposed, the Borrower agrees to pay the full amount of such Taxes,
and such additional amounts as may be

                                      -22-

<PAGE>


necessary so that every payment of all amounts due under this Agreement or
under any Note, after withholding or deduction for or on account of any Taxes,
will not be less than the amount provided for herein or in such Note. If any
amounts are payable in respect of Taxes pursuant to the preceding sentence, the
Borrower agrees to reimburse each Lender, upon the written request of such
Lender, for taxes imposed on or measured by the net income or net profits of
such Lender pursuant to the laws of the jurisdiction in which such Lender is
organized or in which the principal office or applicable lending office of such
Lender is located (or of any subdivision or taxing authority therein or
thereof) and for any withholding of taxes as such Lender shall determine are
payable by, or withheld from, such Lender in respect of such amounts so paid to
or on behalf of such Lender pursuant to the preceding sentence and in respect
of any amounts paid to or on behalf of such Lender pursuant to this sentence.
The Borrower will furnish to the Administrative Agent within 45 days after the
date the payment of any Taxes is due pursuant to applicable law certified
copies of tax receipts evidencing such payment by the Borrower. The Borrower
agrees to indemnify and hold harmless each Lender, and reimburse such Lender
upon its written request, for the amount of any Taxes so levied or imposed and
paid by such Lender.


                  (b) Each Lender that is not a United States person (as such
term is defined in Section 7701(a)(30) of the Code) for Federal income tax
purposes agrees to deliver to the Borrower and the Administrative Agent on or
prior to the Effective Date, or in the case of a Lender that is an assignee or
transferee of an interest under this Agreement pursuant to Section 1.13 or
12.04 (unless the respective Lender was already a Lender hereunder immediately
prior to such assignment or transfer), on the date of such assignment or
transfer to such Lender, (i) two accurate and complete original signed copies
of Internal Revenue Service Form 4224 or 1001 (or successor forms) certifying
to such Lender's entitlement to a complete exemption from United States
withholding tax with respect to payments to be made under this Agreement and
under any Note or (ii) if the Lender is not a "bank" within the meaning of
Section 881(c)(3)(A) of the Code and cannot deliver either Internal Revenue
Service Form 1001 or 4224 pursuant to clause (i) above, (x) a certificate
substantially in the form of Exhibit D (any such certificate, a "Section 4.04
Certificate") and (y) two accurate and complete original signed copies of
Internal Revenue Service Form W-8 (or successor form) certifying to such
Lender's entitlement to a complete exemption from United States withholding tax
with respect to payments of interest to be made under this Agreement and under
any Note. In addition, each such Lender agrees that, from time to time after
the Effective Date, when a lapse in time or change in circumstances renders the
previous certification obsolete or inaccurate in any material respect, it will
deliver to the Borrower and the Administrative Agent two new accurate and
complete original signed copies of Internal Revenue Service Form 4224 or 1001,
or Form W-8 and a Section 4.04 Certificate, as the case may be, and such other
forms as may be required in order to confirm or establish the entitlement of
such Lender to a continued exemption from or reduction in United States
withholding tax with respect to payments under this Agreement and any Note, or
it shall immediately notify the Borrower and the Administrative Agent of

                                      -23-

<PAGE>


its inability to deliver any such Form or Certificate in which case such Lender
shall not be required to deliver any such Form or Certificate pursuant to this
Section 4.04(b). Notwithstanding anything to the contrary contained in Section
4.04(a), but subject to Section 12.04(b) and the immediately succeeding
sentence, (x) the Borrower shall be entitled, to the extent it is required to
do so by law, to deduct or withhold income or similar taxes imposed by the
United States from interest, fees or other amounts payable hereunder for the
account of any Lender which is not a United States person (as such term is
defined in Section 7701(a)(30) of the Code) for Federal income tax purposes to
the extent that such Lender has not provided to the Borrower Internal Revenue
Service Forms that establish a complete exemption from such deduction or
withholding and (y) the Borrower shall not be obligated pursuant to Section
4.04(a) hereof to gross-up payments to be made to any such Lender in respect of
income or similar taxes imposed by the United States if (I) such Lender has not
provided to the Borrower the Internal Revenue Service Forms required to be
provided to the Borrower pursuant to this Section 4.04(b) or (II) in the case
of a payment, other than interest, to a Lender described in clause (ii) of the
last sentence of this Section 4.04(b) above, to the extent that such Forms do

not establish a complete exemption from withholding of such taxes.
Notwithstanding anything to the contrary contained in the preceding sentence or
elsewhere in this Section 4.04 and except as set forth in Section 12.04(b), the
Borrower agrees to pay additional amounts and to indemnify each Lender in the
manner set forth in Section 4.04(a) (without regard to the identity of the
jurisdiction requiring the deduction or withholding) in respect of any Taxes
deducted or withheld by it as described in the immediately preceding sentence
as a result of any changes after the Effective Date in any applicable law,
treaty, governmental rule, regulation, guideline or order, or in the
interpretation thereof, relating to the deducting or withholding of such Taxes.

                  SECTION 5.  Conditions Precedent.

                  5.01 Conditions Precedent to Initial Borrowing Date. The
obligation of the Lenders to make Loans, and of the Letter of Credit Issuer to
issue Letters of Credit, on the Initial Borrowing Date is subject to the
satisfaction of each of the following conditions at such time:

                  (a) Effectiveness; Notes. On or prior to the Initial
Borrowing Date, (i) the Effective Date shall have occurred and (ii) there shall
have been delivered to the Administrative Agent for the account of each Lender
the appropriate Note or Notes executed by the Borrower, in each case, in the
amount, maturity and as otherwise provided herein.

                  (b) Opinions of Counsel. On the Initial Borrowing Date, the
Administrative Agent shall have received opinions, addressed to each Agent and
each of the Lenders and dated the Initial Borrowing Date, from (i) Weil,
Gotshal & Manges, LLP, special counsel

                                      -24-

<PAGE>


to the Credit Parties, which opinion shall cover the matters contained in
Exhibit E-1 hereto, (ii) White & Case, special counsel to the Administrative
Agent, which opinion shall cover the matters contained in Exhibit E-2 hereto
and (iii) such local counsel satisfactory to the Administrative Agent as the
Administrative Agent may request, which opinions shall cover the perfection of
the security interests granted pursuant to the Security Documents and such
other matters incident to the transactions contemplated herein as the Agents
may reasonably request and shall be in form and substance satisfactory to the
Administrative Agent.

                  (c) Proceedings. (I) On the Initial Borrowing Date, the
Administrative Agent shall have received from the Borrower a certificate, dated
the Initial Borrowing Date, signed by the President, any Executive
Vice-President, any Senior Vice-President or any Vice-President of the Borrower
in the form of Exhibit F with appropriate insertions and deletions, together
with (x) copies of the certificate of incorporation, by-laws or equivalent
organizational documents of each Credit Party, (y) the resolutions of each
Credit Party referred to in such certificate and all of the foregoing shall be
satisfactory to the Administrative Agent and (z) a statement that all of the
applicable conditions set forth in Sections 5.01(g) and (h) and 5.02 exist as

of such date.

                  (II) On the Initial Borrowing Date, all corporate,
partnership and legal proceedings and all instruments and agreements in
connection with the transactions contemplated by this Agreement shall be
satisfactory in form and substance to the Administrative Agent, and the
Administrative Agent shall have received all information and copies of all
certificates, documents and papers, including good standing certificates and
any other records of corporate and partnership proceedings and governmental
approvals, if any, which the Administrative Agent may have requested in
connection therewith, such documents and papers, where appropriate, to be
certified by proper corporate or governmental authorities.

                  (d) Adverse Change, etc. Since December 31, 1996, nothing
shall have occurred (and neither any Lender nor the Administrative Agent shall
have become aware of any facts or conditions not previously known) which the
Administrative Agent or the Required Lenders shall determine has had, or is
reasonably likely to have, (i) a Material Adverse Effect or (ii) a material
adverse effect on the rights or remedies of the Lenders or the Administrative
Agent hereunder or under any other Credit Document, or on the ability of the
Credit Parties to perform their obligations to the Lenders and the
Administrative Agent.

                  (e) Litigation. On the Initial Borrowing Date, there shall be
no actions, suits or proceedings pending or notified to the Borrower in writing
(a) with respect to the Transaction, this Agreement or any other Credit
Document or (b) which the Administrative Agent or the Required Lenders shall
reasonably determine has had, or is reasonably likely to have, (i) a Material
Adverse Effect or (ii) a material adverse effect on the rights or remedies of
the Lenders or the Administrative Agent hereunder or under any other Credit

                                      -25-

<PAGE>


Document or on the ability of the Credit Parties to perform their respective
obligations to the Lenders and the Administrative Agent.

                  (f) Approvals. Except as set forth on Annex III, on the
Initial Borrowing Date, all material necessary governmental and third party
approvals in connection with the Transaction and the Credit Documents shall
have been obtained and remain in effect, and all applicable waiting periods
shall have expired without any action being taken by any competent authority
which restrains or prevents the Transaction or imposes, in the reasonable
judgment of the Required Lenders or the Administrative Agent, materially
adverse conditions upon the consummation of the Transaction.

                  (g) Capitalization. (I) On or prior to the Initial Borrowing
Date, the Borrower shall have issued 1,360 Units and received gross cash
proceeds of at least $34,000,000 therefrom.

                  (II) On or prior to the Initial Borrowing Date, the Borrower
shall have received gross cash proceeds of at least $155,000,000 from the

issuance by the Borrower of the Senior Notes.

                  (h) Consummation of Acquisition, Refinancing, etc. (I) On the
Initial Borrowing Date, (i) all conditions precedent set forth in the
Acquisition Documents shall have been satisfied and not waived (unless waived
with the consent of the Administrative Agent) and (ii) the Acquisition shall
have been consummated in accordance with the Acquisition Documents and all
applicable laws.

                  (II) On the Initial Borrowing Date and concurrently with the
incurrence of Loans on such date, (i) the commitments under the Existing Credit
Agreement shall have been terminated, all loans thereunder shall have been
repaid in full, together with interest thereon, all letters of credit issued
thereunder shall have been terminated (or supported by Letters of Credit issued
hereunder) and all other amounts owing pursuant to the Existing Credit
Agreement shall have been repaid in full, (ii) the Lancaster Facility shall
have been modified (in a manner reasonably satisfactory to the Administrative
Agent) to eliminate the inventory financing provisions thereunder, (iii) the
LLC Subordinated Notes shall have been repaid in full, all of the issued and
outstanding LLC Preferred Stock shall have been redeemed in full and all of the
issued and outstanding LLC Warrants shall have been repurchased by the
Borrower, (iv) all of the Existing NATC Indebtedness shall have been repaid in
full and all agreements relating thereto terminated, (v) the UST Agreement
shall have been amended to terminate NATC's future royalty obligations
thereunder in return for a payment of $32 million and (vi) the creditors under
the Existing Credit Agreement and the Lancaster Facility and/or holding all
Existing NATC Indebtedness shall have terminated and released all security
interests in and Liens on the capital stock of and/or assets to be owned by the
Borrower and/or any of its Subsidiaries after giving effect to the Transaction,
and the Administrative Agent shall have received evidence (including releases)
in form,

                                      -26-

<PAGE>


scope and substance satisfactory to it that the matters set forth in this
Section 5.01(h) have been satisfied at such time.

                  (III) On the Initial Borrowing Date the Reorganization shall
have been consummated in accordance with the Reorganization Documents and all
applicable laws.

                  (IV) On or prior to the Initial Borrowing Date, the
Administrative Agent shall have received true and correct copies of each of the
Transaction Documents certified as such by an Authorized Officer of the
Borrower, each of which shall have been duly authorized, executed and delivered
by the parties thereto and shall be in full force and effect and as described
in the Offering Memorandum and otherwise reasonably satisfactory to the
Administrative Agent.

                  (i) Subsidiary Guaranty. On the Initial Borrowing Date, each
Domestic Subsidiary of the Borrower (other than an Excluded Subsidiary) shall

have duly authorized, executed and delivered a Subsidiary Guaranty in the form
of Exhibit G hereto (as modified, amended or supplemented from time to time in
accordance with the terms hereof and thereof, the "Subsidiary Guaranty"), and
the Subsidiary Guaranty shall be in full force and effect.

                  (j) Security Documents. (I) On the Initial Borrowing Date,
each Credit Party shall have each duly authorized, executed and delivered a
Pledge Agreement in the form of Exhibit H (as modified, amended or supplemented
from time to time in accordance with the terms thereof and hereof, the "Pledge
Agreement") and shall have delivered to the Collateral Agent, as pledgee
thereunder, all of the certificates representing the Pledged Securities
referred to therein, endorsed in blank or accompanied by executed and undated
stock powers, and the Pledge Agreement shall be in full force and effect.

                  (II) On the Initial Borrowing Date, each Credit Party shall
have each duly authorized, executed and delivered a Security Agreement
substantially in the form of Exhibit I (as modified, supplemented or amended
from time to time, the "Security Agreement") covering all of such Credit
Party's present and future Security Agreement Collateral, in each case together
with:

                 (i) executed copies of Financing Statements (Form UCC-1) in
         appropriate form for filing under the UCC of each jurisdiction as may
         be necessary to perfect the security interests purported to be created
         by the Security Agreement;

                (ii) certified copies of Requests for Information or Copies
         (Form UCC-11), or equivalent reports, each of recent date listing all
         effective financing statements that name any Credit Party as debtor
         and that are filed in the jurisdictions referred to in clause (i),
         together with copies of such financing statements (none of which shall
         cover the Collateral except (x) those with respect to which
         appropriate termin-

                                      -27-

<PAGE>


         ation statements executed by the secured lender thereunder have been
         filed or delivered to the Administrative Agent and (y) to the extent
         evidencing Permitted Liens);

               (iii) evidence of the completion of all other recordings and
         filings of, or with respect to, the Security Agreement as may be
         necessary or, in the reasonable opinion of the Collateral Agent,
         desirable to perfect the security interests intended to be created by
         the Security Agreement; and

                (iv) evidence that all other actions necessary or, in the
         reasonable opinion of the Collateral Agent, desirable to perfect and
         protect the security interests purported to be created by the Security
         Agreement have been taken;


and the Security Agreement shall be in full force and effect.

                  (III) On the Initial Borrowing Date, the Collateral Agent
shall have received:

                    (i) fully executed counterpart of deed of trust, mortgage
         or similar document in form and substance satisfactory to the
         Collateral Agent (as amended, modified or supplemented from time to
         time in accordance with the terms thereof and hereof, a "Mortgage")
         with respect to the Mortgaged Property and arrangements satisfactory
         to the Collateral Agent shall be in place to provide that counterparts
         of the Mortgage shall be recorded on the Initial Borrowing Date in all
         places to the extent necessary or desirable, in the judgment of the
         Collateral Agent, effectively to create a valid and enforceable first
         priority mortgage Lien, subject only to Permitted Encumbrances, on
         such Mortgaged Property in favor of the Collateral Agent (or such
         other trustee as may be required or desired under local law) for the
         benefit of the Administrative Agent and the Lenders;

                   (ii) a mortgagee title insurance policy (or binding
         commitment to issue such title insurance policy) issued by title
         insurers reasonably satisfactory to the Collateral Agent (the
         "Mortgage Policy") in amounts reasonably satisfactory to the
         Collateral Agent and assuring the Collateral Agent that the Mortgage
         is a valid and enforceable first priority mortgage Lien on the
         Mortgaged Property, free and clear of all defects and encumbrances
         except Permitted Encumbrances, and the Mortgage Policy shall be in
         form and substance reasonably satisfactory to the Collateral Agent and
         (A) shall include (to the extent available in the respective
         jurisdiction of the Mortgaged Property) an endorsement for future
         advances under this Agreement, the Notes and the Mortgage, and for
         such other matters that the Collateral Agent in its discretion may
         reasonably request, (B) shall not include an exception for mechanics'
         liens, and (C) shall provide for affirmative insurance and such
         reinsurance (includ-

                                      -28-

<PAGE>


         ing direct access agreements) as the Collateral Agent in its 
         discretion may reasonably request;

                  (iii) such estoppel letters, landlord waiver letters,
         non-disturbance letters and similar assurances as may have been
         requested by the Collateral Agent, which letters shall be in form and
         substance satisfactory to the Collateral Agent; and

                   (iv) a survey in form and substance satisfactory to the
         Collateral Agent of the Mortgaged Property, dated a recent date and
         certified in a manner acceptable to the Collateral Agent by a licensed
         professional surveyor satisfactory to the Administrative Agent.


                  (k) Solvency. On the Initial Borrowing Date, the
Administrative Agent shall receive from Valuation Research Corporation an
opinion, expressing opinions of value and other appropriate facts or
information regarding the solvency of the Borrower and its Subsidiaries taken
as a whole, after giving effect to the Transaction, in form and substance
satisfactory to the Administrative Agent.

                  (l) Insurance Policies. On the Initial Borrowing Date, the
Collateral Agent shall have received evidence of insurance complying with the
requirements of Section 7.03 for the business and properties of the Borrower
and its Subsidiaries, in form and substance satisfactory to the Administrative
Agent and, with respect to all casualty insurance, naming the Collateral Agent
as an additional insured and/or loss payee, and stating that such insurance
shall not be cancelled or revised without at least 30 days' prior written
notice by the insurer to the Collateral Agent.

                  (m) Environmental Assessments. On or prior to the Initial
Borrowing Date, the Administrative Agent shall have received environmental
assessments from environmental consultants satisfactory to the Administrative
Agent and in form, scope and substance reasonably satisfactory to the
Administrative Agent and the Required Lenders, together with reliance letters
with respect thereto.

                  (n) Consent Letter. On the Initial Borrowing Date, the
Administrative Agent shall have received a letter from CT Corporation System,
substantially in the form of Exhibit J hereto, indicating its consent to its
appointment by each Credit Party as its agent to receive service of process.

                  (o) Fees. On the Initial Borrowing Date, the Borrower shall
have paid to the Agents and the Lenders all Fees and expenses agreed upon by
such parties to be paid on or prior to such date.

                  (p) Bollore Consent Letter. Bollore shall have duly
authorized, executed and delivered the Bollore Consent Letter.

                                      -29-

<PAGE>

                  5.02 Conditions Precedent to All Credit Events. The
obligation of each Lender to make Loans and the obligation of the Letter of
Credit Issuer to issue any Letter of Credit (including in each case Loans made,
and Letters of Credit issued, on the Initial Borrowing Date) is subject, at the
time of each such Credit Event, to the satisfaction of the following
conditions:

                  (a) Notice of Borrowing; Letter of Credit Request. The
Administrative Agent shall have received a Notice of Borrowing meeting the
requirements of Section 1.02 with respect to the incurrence of Term Loans or
Revolving Loans, as the case may be, or a Letter of Credit Request meeting the
requirements of Section 2.03 with respect to the issuance of a Letter of
Credit.

                  (b) No Default; Representations and Warranties. At the time

of each Credit Event and also after giving effect thereto, (i) there shall
exist no Default or Event of Default and (ii) all representations and
warranties made by any Credit Party contained herein or in the other Credit
Documents shall be true and correct in all material respects with the same
effect as though such representations and warranties had been made on and as of
the date of such Credit Event, except to the extent that such representations
and warranties expressly relate to an earlier date.

                  The acceptance of the benefits of each Credit Event shall
constitute a representation and warranty by the Borrower to the Agents and each
of the Lenders that all of the applicable conditions specified in Section 5.01
(in the case of the Credit Events occurring on the Initial Borrowing Date)
and/or 5.02, as the case may be, exist as of that time. All of the
certificates, legal opinions and other documents and papers referred to in
Section 5.01, unless otherwise specified, shall be delivered to the
Administrative Agent at its Notice Office for the account of each of the
Lenders and, except for the Notes, in sufficient counterparts for each of the
Lenders and shall be satisfactory in form and substance to the Administrative
Agent.

                  SECTION 6. Representations, Warranties and Agreements. In
order to induce the Lenders to enter into this Agreement and to make the Loans
and issue and/or participate in Letters of Credit provided for herein, the
Borrower makes the following representations and warranties to, and agreements
with, the Lenders, all of which shall survive the execution and delivery of
this Agreement and the making of the Loans:

                  6.01 Status. Each of the Borrower and each of its
Subsidiaries (i) is a duly organized and validly existing corporation or
limited partnership, as the case may be, in good standing under the laws of the
jurisdiction of its organization (in the case of each corporate subsidiary) and
has the power and authority to own its property and assets and to transact the
business in which it is engaged and presently proposes to engage and (ii) has
duly qualified and is authorized to do business and is in good standing in all
jurisdictions

                                      -30-

<PAGE>


where it is required to be so qualified and where the failure to be so
qualified would have a Material Adverse Effect.

                  6.02 Power and Authority. Each Credit Party has the power and
authority to execute, deliver and carry out the terms and provisions of the
Credit Documents to which it is a party and has taken all necessary action to
authorize the execution, delivery and performance of the Credit Documents to
which it is a party. Each Credit Party has duly executed and delivered each
Credit Document to which it is a party and each such Credit Document
constitutes the legal, valid and binding obligation of such Person enforceable
in accordance with its terms, subject to the effect of any applicable
bankruptcy, insolvency, reorganization, moratorium or similar law affecting
creditors' rights generally, and subject to the effect of general principles of

equity (regardless of whether considered in a proceeding in equity or at law).

                  6.03 No Violation. Neither the execution, delivery and
performance by any Credit Party of the Credit Documents to which it is a party
nor compliance with the terms and provisions thereof (i) will contravene any
applicable provision of any law, statute, rule, regulation, order, writ,
injunction or decree of any court or governmental instrumentality, (ii) will
conflict with or result in any breach of, any of the terms, covenants,
conditions or provisions of, or constitute a default under, or (other than
pursuant to the Security Documents) result in the creation or imposition of (or
the obligation to create or impose) any Lien upon any of the property or assets
of the Borrower or any of its Subsidiaries pursuant to the terms of any
indenture, mortgage, deed of trust, agreement or other instrument to which the
Borrower or any of its Subsidiaries is a party or by which it or any of its
property or assets are bound or to which it may be subject or (iii) will
violate any provision of the certificate of incorporation, by-laws or
equivalent organizational documents of the Borrower or any of its Subsidiaries.

                  6.04 Litigation. Except as set forth on Annex X hereto, there
are no actions, suits or proceedings pending or, to the knowledge of the
Borrower, threatened with respect to the Borrower or any of its Subsidiaries
that are reasonably likely to have (i) a Material Adverse Effect or (ii) a
material adverse effect on the rights or remedies of the Lenders or on the
ability of any Credit Party to perform its respective obligations to them
hereunder and under the other Credit Documents to which it is a party.

                  6.05 Use of Proceeds; Margin Regulations. (a) The proceeds of
all Term Loans shall be utilized on the Initial Borrowing Date (i) to finance,
in part, the cash portion of the Transactions and (ii) to pay certain fees and
expenses relating to the Transaction, the Borrower hereby representing that the
aggregate of the fees and expenses relating to the Transaction shall not exceed
$15.0 million.

                  (b) The proceeds of all Revolving Loans may be used (i) for
the purposes described in clause (a) above, provided that no more than
$5,000,000 of such proceeds may

                                      -31-

<PAGE>


be used for such purposes and (ii) for the general corporate and working
capital purposes of the Borrower and its Subsidiaries, it being understood and
agreed that the proceeds of Revolving Loans may not be used to effect
acquisitions.

                  (c) Neither the making of any Loan hereunder, nor the use of
the proceeds thereof, will violate or be inconsistent with the provisions of
Regulation G, T, U or X of the Board of Governors of the Federal Reserve System
and no part of the proceeds of any Loan will be used to purchase or carry any
Margin Stock or to extend credit for the purpose of purchasing or carrying any
Margin Stock.


                  6.06 Governmental Approvals. Except for filings and
recordings in connection with the Security Documents, and those, if any,
required with the Bureau of Alcohol, Tobacco and Firearms within 30 days of the
Effective Date, no order, consent, approval, license, authorization, or
validation of, or filing, recording or registration with, or exemption by, any
foreign or domestic governmental or public body or authority, or any
subdivision thereof, is required to authorize or is required in connection with
(i) the execution, delivery and performance of any Credit Document or (ii) the
legality, validity, binding effect or enforceability of any Credit Document.

                  6.07 Investment Company Act. Neither the Borrower nor any of
its Subsidiaries is an "investment company" or a company "controlled" by an
"investment company," within the meaning of the Investment Company Act of 1940,
as amended.

                  6.08 National Tobacco Partnership Agreement; Bollore
Distribution Agreements. The National Tobacco Partnership Agreement and the
Bollore Distribution Agreements are in full force and effect and no material
breach has occurred and is continuing under the National Tobacco Partnership
Agreement and/or the Bollore Distribution Agreements.

                  6.09 True and Complete Disclosure. All factual information
(taken as a whole) heretofore or contemporaneously furnished by or on behalf of
the Borrower or any of its Subsidiaries in writing to the Agents for purposes
of or in connection with this Agreement or any transaction contemplated herein
is, and all other such factual information (taken as a whole) hereafter
furnished by or on behalf of any such Person in writing to any Lender will be,
true and accurate in all material respects on the date as of which such
information is dated or certified and not incomplete by omitting to state any
material fact necessary to make such information (taken as a whole) not
misleading at such time in light of the circumstances under which such
information was provided. The projections and pro forma financial information
contained in such materials are based on good faith estimates and assumptions
believed by the Borrower to be reasonable at the time made, it being recognized
by the Lenders that such projections as to future events are not to be viewed
as facts and that actual results during the period or periods covered by any
such projections may differ from the projected results. There is no fact known
to the Borrower which

                                      -32-

<PAGE>


would have a Material Adverse Effect, which has not been disclosed herein or in
such other documents, certificates and statements furnished to the Lenders for
use in connection with the transactions contemplated hereby.

                  6.10 Financial Condition; Financial Statements. (a) On and as
of the Initial Borrowing Date, on a pro forma basis after giving effect to the
Transaction and all Indebtedness incurred, and to be incurred (including,
without limitation, the Loans), and Liens created, and to be created, by each
Credit Party in connection therewith, (x) the sum of the assets, at a fair
valuation, of the Borrower and its Subsidiaries (on a consolidated basis) will

exceed their debts, (y) the Credit Parties will not have incurred or intended
to, or believe that they will, incur debts beyond their ability to pay such
debts as such debts mature and (z) the Credit Parties will not have
unreasonably small capital with which to conduct their business. For purposes
of this Section 6.10, "debt" means any liability on a claim, and "claim" means
(i) right to payment whether or not such a right is reduced to judgment,
liquidated, unliquidated, fixed, contingent, matured, unmatured, disputed,
undisputed, legal, equitable, secured or unsecured; or (ii) right to an
equitable remedy for breach of performance if such breach gives rise to a
payment, whether or not such right to an equitable remedy is reduced to
judgment, fixed, contingent, matured, unmatured, disputed, undisputed, secured
or unsecured.

                  (b) (I) (i) The audited consolidated balance sheets of each
of LLC and its Subsidiaries and NATC Holdings-USA and its Subsidiaries for the
fiscal years ending December 31, 1995 and 1996, (ii) the consolidated
statements of operations, cash flows and changes of equity of LLC and its
Subsidiaries for the year ended December 31, 1995 and the periods from January
1, 1996 to May 17, 1996 and May 17, 1996 to December 31, 1996 and (iii) the
consolidated statements of operations, cash flows and changes in stockholders'
equity of NATC Holdings-USA and its Subsidiaries for the fiscal years ended
December 31, 1995 and 1996, all of which financial statements have been
examined by Coopers & Lybrand L.L.P., who delivered an unqualified opinion in
respect thereof, (II) (i) the unaudited condensed balance sheet of LLC and its
Subsidiaries for the three month period ended March 31, 1997 and the unaudited
condensed statements of operations, cash flows and changes in equity of LLC and
its Subsidiaries for the three month period ended March 31, 1997 and (ii) the
unaudited consolidated condensed balance sheet of NATC Holdings-USA and its
Subsidiaries for the three month period ended March 31, 1997 and the unaudited
consolidated condensed statements of operations, cash flows and changes in
stockholders' equity of NATC Holdings-USA for the three month period ended
March 31, 1997, which have been certified by the chief financial officer of the
Borrower, and (III) the pro forma consolidated balance sheet of the Borrower
and its Subsidiaries (after giving effect to the Transaction) as of March 31,
1997, certified by the chief financial officer of the Borrower, copies of which
have heretofore been furnished to each Lender, present fairly the financial
position of such entities at the dates of said statements and the results for
the periods covered thereby (or, in the case of the pro forma balance sheet,
presents a good faith estimate of the consolidated pro forma consolidated
financial condition of the Borrower

                                      -33-

<PAGE>


(after giving effect to the Transaction) at the date thereof) in accordance
with GAAP, except to the extent provided in the notes to said financial
statements. All such financial statements (other than the aforesaid pro forma
balance sheet) have been prepared in accordance with generally accepted
accounting principles and practices consistently applied except to the extent
provided in the notes to said financial statements. Nothing has occurred since
December 31, 1996 (other than the issuance of Indebtedness to consummate the
Transaction) that has had or is reasonably likely to have a Material Adverse

Effect.

                  (c) Except as reflected in the financial statements and the
notes thereto described in Section 6.10(b), there were as of the Initial
Borrowing Date no liabilities or obligations with respect to the Borrower or
any of its Subsidiaries of a nature (whether absolute, accrued, contingent or
otherwise and whether or not due) which, either individually or in aggregate,
would be material to the Borrower and its Subsidiaries taken as a whole, except
as incurred in the ordinary course of business consistent with past practices
subsequent to December 31, 1996, and as incurred hereunder and under the Senior
Notes on such date.

                  6.11 Security Interests. On and after the Initial Borrowing
Date and after giving effect to the filings described in the following
sentence, each of the Security Documents creates, as security for the
Obligations purported to be secured thereby, a valid and enforceable perfected
security interest in and Lien on all of the Collateral subject thereto,
superior to and prior to the rights of all third Persons and subject to no
other Liens (except (x) that the Security Agreement Collateral may be subject
to the security interests evidenced by Permitted Liens relating thereto and (y)
the Mortgaged Properties may be subject to Permitted Encumbrances relating
thereto), in favor of the Collateral Agent for the benefit of the Lenders. No
filings or recordings are required in order to perfect the security interests
created under any Security Document except for filings or recordings required
in connection with any such Security Document (other than the Pledge Agreement)
which shall have been made upon or prior to (or are the subject of
arrangements, satisfactory to the Administrative Agent, for filing on or
promptly after the date of) the execution and delivery thereof.

                  6.12 Representations and Warranties in Acquisition Documents.
All representations and warranties of the Borrower set forth in the Acquisition
Documents were true and correct in all material respects as of the time such
representations and warranties were made and shall be true and correct in all
material respects as of the Initial Borrowing Date as if such representations
and warranties were made on and as of such date, unless stated to relate to a
specific earlier date, in which case such representations and warranties shall
be true and correct in all material respects as of such earlier date.

                  6.13 Tax Returns and Payments. Each of the Borrower and each
of its Subsidiaries (other than National Tobacco which at all times has been a
partnership for all income tax purposes) has filed all federal income tax
returns and all other material tax

                                      -34-

<PAGE>


returns, domestic and foreign, required to be filed by it and has paid all
material taxes and assessments payable by it which have become due, except for
those contested in good faith and adequately disclosed and fully provided for
on the financial statements of the Borrower and its Subsidiaries in accordance
with generally accepted accounting principles. Each of the Borrower and each of
its Subsidiaries has at all times paid, or has provided adequate reserves (in

the good faith judgment of the management of the Borrower) for the payment of,
all federal, state and foreign income taxes applicable for all prior fiscal
years and for the current fiscal year to date except such taxes or charges
which are being diligently contested in good faith by appropriate proceedings
and for which adequate reserves in accordance with GAAP shall have been set
aside on its books.

                  6.14 Pension and Welfare Plans. During the
twelve-consecutive-month period prior to the date of the execution and delivery
of this Agreement and prior to the date of any Credit Event hereunder, no steps
have been taken to terminate any Pension Plan, and no contribution failure has
occurred with respect to any Pension Plan sufficient to give rise to a Lien
under Section 302(f) of ERISA. No condition exists or event or transaction has
occurred with respect to any Pension Plan which might result in the incurrence
by the Borrower or any member of the Controlled Group of any material
liability, fine or penalty. Except as disclosed on Annex XII, none of the
Borrower, any of its Subsidiaries or any member of the Controlled Group has any
contingent liability with respect to any post-retirement benefit under a
Welfare Plan, other than liability for continuation coverage described in Part
6 of Title I of ERISA.

                  6.15 Subsidiaries. On and as of the Initial Borrowing Date
and after giving effect to the consummation of the Transaction, the Borrower
has no Subsidiaries other than those Subsidiaries listed on Annex IV. Annex IV
correctly sets forth, as of the Initial Borrowing Date and after giving effect
to the Transaction, the percentage ownership (direct and indirect) of the
Borrower in each class of capital stock and/or partnership interests of each of
its Subsidiaries and also identifies the direct owner thereof. The Borrower
will at all times own directly the percentages specified in said Annex IV of
the outstanding capital stock of all of said entities, except to the extent
otherwise permitted pursuant to Section 8.02. No Subsidiary of the Borrower has
outstanding any securities convertible into or exchangeable for its capital
stock or outstanding any right to subscribe for or to purchase, or any options
or warrants for the purchase of, or any agreement providing for the issuance
(contingent or otherwise) of or any calls, commitments or claims of any
character relating to, its capital stock or any stock appreciation or similar
rights.

                  6.16 Intellectual Property. Except as set forth on Annex V,
the Borrower and each of its Subsidiaries have obtained all material patents,
trademarks, service marks, trade names, copyrights, licenses and other rights,
free from burdensome restrictions, that are necessary for the operation of
their businesses taken as a whole as presently conducted and as proposed to be
conducted.

                                      -35-

<PAGE>


                  6.17 Environmental Matters. Except as set forth on Annex XIII:

                  (a) all facilities and property (including underlying
         groundwater) owned or leased by the Borrower or any of its

         Subsidiaries have been, and continue to be, owned or leased by the
         Borrower and such Subsidiaries in compliance with all Environmental
         Laws;

                  (b) there have been no past, and there are no pending or
         threatened:

                  (i) claims, complaints, notices or requests for information
         received by the Borrower or any of its Subsidiaries with respect to
         any alleged violation of any Environmental Law, or

                  (ii) complaints, notices or inquiries to the Borrower or any
         of its Subsidiaries regarding potential liability under any
         Environmental Law or, with regard to contamination, any common or
         civil law;

                  (c) there is no claim, complaint, notice, request for
         information or inquiry that has been received by or made to the
         Borrower or any of its Subsidiaries with respect to any alleged
         violation of any Environmental Law or regarding potential liability
         under any Environmental Law or, with regard to contamination, any
         common or civil law;

                  (d) there have been no Releases of Hazardous Materials at, on
         or under any property now or previously owned or leased by the
         Borrower or any of its Subsidiaries;

                  (e) the Borrower and its Subsidiaries have been issued and
         are in compliance in all material respects with all permits,
         certificates, approvals, licenses and other authorizations relating to
         environmental matters and necessary or desirable for their businesses;

                  (f) no property now or previously owned or leased by the
         Borrower or any of its Subsidiaries is listed or proposed for listing
         (with respect to owned property only) on the National Priorities List
         pursuant to CERCLA, on the CERCLIS or on any similar state list of
         sites requiring investigation or clean-up;

                  (g) there are no underground storage tanks (including
         petroleum storage tanks) that are abandoned or that have been inactive
         for greater than one year on or under any property now or previously
         owned or leased by the Borrower or any of its Subsidiaries;

                                      -36-

<PAGE>


                  (h) there are no underground storage tanks, active or
         abandoned, including petroleum storage tanks, on or under any property
         now or previously owned or leased by the Borrower or any of its
         Subsidiaries that do not have leak detection systems as required by
         and in compliance with all Environmental Laws;


                  (i) there are no underground storage tanks, active or
         abandoned, including petroleum storage tanks, on or under any property
         now or previously owned or leased by the Borrower or any of its
         Subsidiaries that have Released or suffered Release(s) of Hazardous
         Materials;

                  (j) there are no underground storage tanks, active or
         abandoned, including petroleum storage tanks, on or under any property
         now or previously owned or leased by the Borrower or any of its
         Subsidiaries that have Released Hazardous Materials and have not or
         would not qualify and be eligible for the funding (subject to
         applicable deductibles) of the cleanup of Release(s) and third party
         liability by a State fund;

                  (k) there are no underground storage tanks, active or
         abandoned, including petroleum storage tanks, on or under any property
         now or previously owned or leased by the Borrower or any of its
         Subsidiaries that have Release(s) the cleanup of which will or is
         reasonably expected to exceed the maximum funding of cleanup by a
         State fund;

                  (l) there are no septic systems, cesspools, underground
         systems or underground injection wells on or under any property now or
         previously owned or leased by the Borrower or any of its Subsidiaries
         that have Released or suffered Releases of Hazardous Materials;

                  (m) there are no fuel pumps, underground storage tanks, or
         above ground storage tanks, including petroleum storage tanks, on or
         under any property now owned or leased by the Borrower or any of its
         Subsidiaries that required or are reasonably expected to be required
         to be modified, upgraded or replaced to include emission control
         devices in a manner (including as to costs and expenses);

                  (n) neither the Borrower nor any Subsidiary of the Borrower
         has directly transported or directly arranged for the transportation
         of any Hazardous Material to any location which is listed or proposed
         for listing on the National Priorities List pursuant to CERCLA, on the
         CERCLIS or on any similar state list or which is the subject of
         federal, state or local enforcement actions or other investigations
         which may lead to material claims against the Borrower or such
         Subsidiary thereof for any remedial work, damage to natural resources
         or personal injury, including claims under CERCLA;

                                      -37-

<PAGE>


                  (o) there are no polychlorinated biphenyls or friable
         asbestos present at any property now or previously owned or leased by
         the Borrower or any of its Subsidiaries; and

                  (p) no conditions (other than those covered in the preceding
         clauses (a) through (o)) exist at, on or under any property now or

         previously owned or leased by the Borrower or any of its Subsidiaries
         which, with the passage of time, or the giving of notice or both,
         would give rise to any material liability under any Environmental Law.

                  6.18 Properties. Except as set forth on Annex V, the Borrower
and each of its Subsidiaries have good and marketable title to, or a validly
subsisting leasehold interest in, all properties owned or leased by them, as
the case may be, including all Real Property reflected in the consolidated
balance sheet referred to in Section 6.10(b), free and clear of all Liens,
other than (i) as referred to in the consolidated balance sheet or in the notes
thereto or (ii) otherwise permitted by Section 8.03. Annex V contains a true
and complete list of each Real Property owned or leased by the Borrower or any
of its Subsidiaries as of the Initial Borrowing Date and after giving effect to
the Transaction, and the type of interest therein held by the Borrower or the
respective Subsidiary.

                  6.19 Labor Relations. No Credit Party is engaged in any
unfair labor practice that could reasonably be expected to have a Material
Adverse Effect. Except as set forth on Annex X hereto, there is (i) no unfair
labor practice complaint pending against any Credit Party or threatened against
any of them, before the National Labor Relations Board, and no grievance or
arbitration proceeding arising out of or under any collective bargaining
agreement is so pending against any Credit Party or threatened against any of
them, (ii) no strike, labor dispute, slowdown or stoppage pending against any
Credit Party or threatened against any Credit Party and (iii) no union
representation question existing with respect to the employees of any Credit
Party and no union organizing activities are taking place, except with respect
to any matter specified in clause (i), (ii) or (iii) above, either individually
or in the aggregate, such as is not reasonably likely to have a Material
Adverse Effect.

                  6.20 Compliance with Statutes, etc. Each of the Borrower and
each of its Subsidiaries is in compliance with all applicable statutes,
regulations and orders of, and all applicable restrictions imposed by, all
governmental bodies, domestic or foreign, in respect of the conduct of its
business and the ownership of its property, except such non-compliance as is
not likely to, individually or in the aggregate, have a Material Adverse
Effect.

                  SECTION 7. Affirmative Covenants. The Borrower hereby
covenants and agrees that on the Initial Borrowing Date and thereafter for so
long as this Agreement is in effect and until the Commitments have terminated,
no Letters of Credit or Notes are

                                      -38-

<PAGE>


outstanding and the Loans and Unpaid Drawings, together with interest, Fees and
all other Obligations incurred hereunder, are paid in full:

                  7.01 Information Covenants. The Borrower will furnish to each
Lender:


                  (a) Annual Financial Statements. As soon as available and in
any event within 105 days after the close of each fiscal year of the Borrower,
the consolidated and consolidating balance sheets of the Borrower and its
Subsidiaries, as at the end of such fiscal year and the related consolidated
and consolidating statements of earnings and cash flow for such fiscal year, in
each case setting forth comparative figures for the preceding fiscal year, and,
in the case of such consolidated statements examined by Coopers & Lybrand,
L.L.P. or such other independent certified public accountants of recognized
national standing whose opinion shall not be qualified as to the scope of audit
and as to the status of the Borrower or any of its Subsidiaries as a going
concern, (or, in the case of such consolidating statements, certified by the
chief financial officer of the Borrower), together with a certificate of such
accounting firm stating that in the course of its regular audit of the business
of the Borrower and its Subsidiaries, which audit was conducted in accordance
with generally accepted auditing standards, such accounting firm has obtained
no knowledge of any Default or Event of Default which has occurred and is
continuing or, if in the opinion of such accounting firm such a Default or
Event of Default has occurred and is continuing, a statement as to the nature
thereof.

                  (b) Quarterly Financial Statements. As soon as available and
in any event within 45 days after the close of each fiscal quarter in each
fiscal year, the consolidated balance sheet of the Borrower and its
Subsidiaries as at the end of such quarter and the related consolidated
statements of earnings and cash flow for such quarter and for the elapsed
portion of the fiscal year ended with the last day of such quarter, and in each
case setting forth comparative figures for the corresponding periods in the
prior fiscal year and in the budget delivered in respect of the current fiscal
year, all of which shall be certified by the chief financial officer or
controller of the Borrower, subject to changes resulting from audit and normal
year-end audit adjustments.

                  (c) Monthly Reports. As soon as practicable, and in any event
within 45 days, after the end of each month the consolidated balance sheet of
the Borrower and its Subsidiaries, as at the end of such month, and the related
consolidated statements of earnings for such month and for the elapsed portion
of the fiscal year ended with the last day of such month, setting forth
comparative figures for the corresponding periods in the prior fiscal year and
in the budget delivered in respect of the current fiscal year, all of which
shall be certified by the chief financial officer or controller of the Borrower
subject to changes resulting from audit and normal year-end audit adjustments.

                                      -39-

<PAGE>


                  (d) Budgets; etc. Not more than 30 days after the
commencement of each fiscal year of the Borrower, a consolidated budget of the
Borrower and its Subsidiaries in reasonable detail for such fiscal year.

                  (e) Officer's Certificates. At the time of the delivery of
the financial statements provided for in Sections 7.01(a), (b) and (c), a

certificate of the chief financial officer, controller or other Authorized
Officer of the Borrower to the effect that no Default or Event of Default
exists or, if any Default or Event of Default does exist, specifying the nature
and extent thereof, which certificate (x) in the case of the certificate
delivered pursuant to Sections 7.01(a) and (b), shall set forth the
calculations required to establish whether the Borrower and its Subsidiaries
were in compliance with the provisions of Sections 8.05, 8.07, 8.09(a), 8.11,
8.12, 8.13 and 8.14 as at the end of such fiscal year or quarter, as the case
may be and (y) in the case of the certificate delivered pursuant to Section
7.01(a), shall set forth the amount of the Excess Cash Flow for the fiscal year
covered by such financial statements.

                  (f) Notice of Default or Litigation. Promptly, and in any
event within three Business Days after any officer of the Borrower obtains
knowledge thereof, notice of (x) the occurrence of any event which constitutes
a Default or Event of Default which notice shall specify the nature thereof,
the period of existence thereof and what action the Borrower proposes to take
with respect thereto and (y) the commencement of or any materially adverse
development in any litigation or governmental proceeding pending against the
Borrower or any of its Subsidiaries which is likely to have a Material Adverse
Effect or is likely to have a material adverse effect on the ability of the
Borrower or any of its Subsidiaries to perform its obligations hereunder or
under any other Credit Document.

                  (g) Management Letters, etc. As soon as available and in any
event within 120 days after the end of each fiscal year, a copy of each
"management letter" and internal control or similar memoranda submitted to the
Borrower or any of its Subsidiaries by its independent accountants in
connection with the annual audit made by it of the books of the Borrower or any
of its Subsidiaries.

                  (h) Pension Plans. Immediately upon becoming aware of the
institution of any steps by the Borrower or any other Person to terminate any
Pension Plan, or the failure to make a required contribution to any Pension
Plan if such failure is sufficient to give rise to a Lien under Section 302(f)
of ERISA, or the taking of any action with respect to a Pension Plan which
could result in the requirement that the Borrower furnish a bond or other
security to the PBGC or such Pension Plan, or the occurrence of any event with
respect to any Pension Plan which could result in the incurrence by the
Borrower of any material liability, fine or penalty, or any material increase
in the contingent liability of the Borrower with respect to any post-retirement
Welfare Plan benefit, notice thereof and copies of all documentation relating
thereto;

                                      -40-

<PAGE>


                  (i) Other Information. Promptly upon transmission thereof,
(i) copies of any filings and registrations with, and reports to, the
Securities and Exchange Commission or any successor thereto (the "SEC") by the
Borrower or any of its Subsidiaries, (ii) copies of all financial statements,
proxy statements, notices and reports as the Borrower or any of its

Subsidiaries shall send generally to analysts and the holders of the Senior
Notes in their capacity as such holders (to the extent not theretofore
delivered to the Lenders pursuant to this Agreement) and with reasonable
promptness, such other information or documents (financial or otherwise) as the
Administrative Agent on its own behalf or on behalf of the Required Lenders may
reasonably request from time to time.

                  7.02 Books, Records and Inspections. The Borrower will, and
will cause its Subsidiaries to, permit, upon reasonable notice to the Borrower
specifying that the provisions of this Section 7.02 are being exercised,
officers and designated representatives of the Administrative Agent or the
Required Lenders to (at the Borrower's expense) visit and inspect any of the
properties or assets of the Borrower and any of its Subsidiaries in
whomsoever's possession, and to examine (and at the Borrower's expense copy
extracts from) the books of account of the Borrower and any of its Subsidiaries
and discuss the affairs, finances and accounts of the Borrower and of any of
its Subsidiaries with, and be advised as to the same by, its and their officers
and independent accountants (the Borrower hereby authorizing such accountants
to comply with the foregoing), all at such reasonable times and intervals and
to such reasonable extent as the Administrative Agent or the Required Lenders
may desire, it being understood and agreed that so long as no Event of Default
is then in existence, only one representative of each Lender shall be permitted
to participate at the Borrower's expense in any such visitation, inspection
and/or examination.

                  7.03 Insurance. (a) The Borrower will, and will cause each of
its Subsidiaries to, at all times maintain in full force and effect, with
responsible and reputable insurance carriers licensed to write insurance with
respect to their property, business and assets against such casualties and
contingencies and of such type and in such amounts as are customary in the case
of similar businesses (including key-man life insurance on the life of Thomas
F. Helms, Jr. in the amount of $6,000,000 and collaterally assigned to the
Collateral Agent on behalf of the Secured Creditors).

                  (b) All premiums on insurance policies required under this
Section shall be paid by the Borrower and its Subsidiaries. Each policy for
property insurance maintained by the Borrower and its Subsidiaries shall (i)
name the Administrative Agent (as Administrative Agent for the Lenders) as loss
payee under a lenders loss payable clause, (ii) provide that no cancellation,
reduction in amount or material change in coverage thereof or any portion
thereof shall be effective until at least 30 days after receipt by the
Administrative Agent of written notice thereof, (iii) provide that any notice
under such policies relating to cancellation, reduction or material change in
coverage or the occurrence of any loss in excess of $500,000 shall be
simultaneously delivered to the Administrative Agent and (iv) be reasonably
satisfactory in all other respects to the Administrative Agent.

                                      -41-

<PAGE>


Each policy for liability insurance maintained by the Borrower and its
Subsidiaries shall (i) name the Administrative Agent as an additional insured,

(ii) provide that no cancellation, reduction in amount or material change in
coverage thereof or any portion thereof shall occur by reason of any breach of
any representation or warranty, nor shall any thereof be effective until at
least 30 days after receipt by the Administrative Agent of written notice
thereof, (iii) provide that any notice under such policies relating to
cancellation, reduction or material change in coverage or the occurrence of any
loss in excess of $500,000 shall be simultaneously delivered to the
Administrative Agent and (iv) be reasonably satisfactory in all other respects
to the Administrative Agent.

                  (c) The Borrower will deliver, and will cause its
Subsidiaries to deliver, to the Administrative Agent, promptly upon request,
(i) the originals of all policies evidencing all insurance required to be
maintained under clause (a) or certificates thereof by the insurers together
with a counterpart of each policy, (ii) a satisfactory insurance broker's
letter as to the adequacy of the insurance being maintained by the Borrower and
its Subsidiaries and as to the compliance of the same with the requirements of
this Section and (iii) evidence as to the payment of all premiums then due
thereon (or with respect to any insurance policies providing for payment other
than by a single lump sum, all installments for the current year due thereon to
such date), provided that neither the Administrative Agent nor any Lender shall
be deemed by reason of its custody of such policies to have knowledge of the
contents thereof. The Borrower will also deliver, and will cause its
Subsidiaries to deliver, to the Administrative Agent not later than five days
prior to the expiration of any policy a binder or certificate of the insurer
evidencing the replacement thereof.

                  (d) All proceeds of property insurance (other than any such
proceeds which reimburse the Borrower or any other applicable Subsidiary of the
Borrower for environmental liabilities or remediation costs previously paid by
the Borrower or such Subsidiary) paid on account of the loss of or damage to
any property or asset of the Borrower or any of its Subsidiaries shall be paid
to the Borrower or other applicable Subsidiary of the Borrower, and the
Borrower or such Subsidiary shall promptly use such proceeds to repair, restore
or replace such property or asset or otherwise comply with Section 4.02(A)(c).

                  7.04 Payment of Taxes. The Borrower will pay and discharge,
and will cause each of its Subsidiaries to pay and discharge, all taxes,
assessments and governmental charges or levies imposed upon it or upon its
income or profits, or upon any properties belonging to it, prior to the date on
which penalties attach thereto, and all lawful claims which, if unpaid, might
become a Lien or charge upon any properties of the Borrower or any of its
Subsidiaries, provided that neither the Borrower nor any Subsidiary shall be
required to pay any such tax, assessment, charge, levy or claim which is being
contested in good faith and by proper proceedings if it has maintained adequate
reserves (in the good

                                      -42-

<PAGE>


faith judgment of the management of the Borrower) with respect thereto in
accordance with GAAP.


                  7.05 Corporate Franchises. The Borrower will do, and will
cause each Subsidiary to do, or cause to be done, all things necessary to
preserve and keep in full force and effect its existence, material rights,
franchises and authority, provided that any transaction permitted by Section
8.02 will not constitute a breach of this Section 7.05.

                  7.06 Compliance with Statutes, etc. The Borrower will, and
will cause each Subsidiary to, comply with all applicable statutes, regulations
and orders of, and all applicable restrictions imposed by, all governmental
bodies, domestic or foreign, in respect of the conduct of its business and the
ownership of its property other than those the non-compliance with which would
not have a Material Adverse Effect or would not have a material adverse effect
on the ability of any Credit Party to perform its obligations under any Credit
Document to which it is a party.

                  7.07 Good Repair. The Borrower will, and will cause each of
its Subsidiaries to, ensure that its properties and equipment used or useful in
its business in whomsoever's possession they may be, are kept in good repair,
working order and condition, normal wear and tear excepted, and, subject to
Section 8.05, that from time to time there are made in such properties and
equipment all needful and proper repairs, renewals, replacements, extensions,
additions, betterments and improvements thereto, to the extent and in the
manner useful or customary for companies in similar businesses.

                  7.08 End of Fiscal Years; Fiscal Quarters. The Borrower will,
for financial reporting purposes, cause (i) each of its, and each of its
Subsidiaries' fiscal years to end on December 31 of each year and (ii) each of
its, and each of its Subsidiaries' fiscal quarters to end on March 31, June 30,
September 30 and December 31 of each year.

                  7.09 Additional Security; Further Assurances. (a) The
Borrower will, and will cause its Subsidiaries to, grant to the Collateral
Agent security interests and mortgages in material Real Property acquired after
the Initial Borrowing Date as may be requested from time to time by the
Administrative Agent (collectively, the "Additional Mortgages"). All such
security interests and mortgages shall be granted pursuant to documentation
reasonably satisfactory in form and substance to the Administrative Agent and
shall constitute valid and enforceable Liens superior to and prior to the
rights of all third Persons and subject to no other Liens except as are
permitted by Section 8.03. The Additional Mortgages or instruments related
thereto shall have been duly recorded or filed in such manner and in such
places as are required by law to establish, perfect, preserve and protect the
Liens in favor of the Collateral Agent required to be granted pursuant to the
Additional Mortgages and all taxes, fees and other charges payable in
connection therewith shall have been paid in full.

                                      -43-

<PAGE>


                  (b) The Borrower will, and will cause its Subsidiaries to, at
the expense of the Borrower make, execute, endorse, acknowledge, file and/or

deliver to the Collateral Agent from time to time such vouchers, invoices,
schedules, confirmatory assignments, conveyances, financing statements,
transfer endorsements, powers of attorney, certificates, real property surveys,
reports and other assurances or instruments and take such further steps
relating to the collateral covered by any of the Security Documents as the
Collateral Agent may reasonably require. Furthermore, the Borrower shall cause
to be delivered to the Collateral Agent such opinions of counsel, title
insurance and other related documents as may be requested by the Administrative
Agent to assure itself that this Section 7.09 has been complied with.

                  (c) The Borrower agrees that each action required above by
this Section 7.09 shall be completed as soon as possible, but in no event later
than 30 days after such action is requested to be taken by the Administrative
Agent or the Collateral Agent, provided that in no event shall the Borrower be
required to take any action, other than using its reasonable commercial efforts
without any material expenditure, to obtain consents from third parties with
respect to its compliance with this Section 7.09.

                  7.10 Compliance with Environmental Laws. The Borrower will,
and will cause each of its Subsidiaries to,

                  (a) use and operate all of their respective facilities and
         properties in compliance in all material respects with all
         Environmental Laws, keep (and, when applicable, obtain in a timely
         manner) all necessary material permits, approvals, certificates,
         licenses and other authorizations relating to environmental matters in
         effect and remain in compliance in all material respects therewith,
         and handle all Hazardous Materials (including the disposition and
         storing thereof) in compliance in all material respects with all
         applicable Environmental Laws;

                  (b) respond to all Releases upon or from the Real Property in
         accordance with law and in a manner that assures and will assure that,
         to the maximum extent possible, state funds pay for the response to
         Releases;

                  (c) immediately notify the Administrative Agent and provide
         copies upon receipt of all written claims, complaints, notices or
         inquiries relating to the condition of its facilities and properties
         or compliance with Environmental Laws;

                  (d) comply in all material respects with all governmental
         requirements regarding notification and reporting of spills and
         releases of Hazardous Materials and provide to the Administrative
         Agent promptly after the receipt thereof, a copy of all required
         notices and reports in the event of any spill or release of Hazardous
         Material upon or from the Real Property;

                                      -44-

<PAGE>


                  (e) promptly notify the Administrative Agent of any notice of

         violation, order or other enforcement action under the Environmental
         Laws or any request for information or notification that the Borrower
         or any of its Subsidiaries is a potentially responsible party at any
         site, or request or requirement for corrective or response action
         which comes to the attention of the Borrower or any of its
         Subsidiaries in connection with any Environmental Laws, and the
         Borrower will, and will cause each of its Subsidiaries to, notify the
         Administrative Agent of any action or proceeding, which to its
         knowledge is threatened or pending, of any claim relating to the
         existence in, on or under the Real Property or any property adjoining
         the Real Property of, or the spilling, discharge or emission on or
         from the Real Property or any such adjoining property of, any
         Hazardous Material; and

                  (f) provide such information and certifications which the
         Administrative Agent may reasonably request from time to time to
         evidence compliance with this Section 7.10.

                  7.11. Repayments under Lancaster Facility. The Borrower shall
repay in full all loans and other credit advances outstanding on the Initial
Borrowing Date under the Lancaster Facility no later than July 7, 1997.

                  SECTION 8. Negative Covenants. The Borrower hereby covenants
and agrees that on the Initial Borrowing Date and thereafter for so long as
this Agreement is in effect and until the Commitments have terminated, no
Letters of Credit or Notes are outstanding and the Loans and Unpaid Drawings,
together with interest, Fees and all other Obligations incurred hereunder, are
paid in full:

                  8.01 Changes in Business. The Borrower will not, and will not
permit any of its Subsidiaries to engage in any business other than a Permitted
Business, provided that NAOC shall engage in no business other than that in
which (after giving effect to the Acquisition) it is engaged on the Initial
Borrowing Date, other businesses involving the distribution of Bollore products
and such activities incidental or related to any of the foregoing.

                  8.02 Consolidation, Merger, Sale or Purchase of Assets, etc.
The Borrower will not, and will not permit any Subsidiary to, wind up,
liquidate or dissolve its affairs, or enter into any transaction of merger or
consolidation, or sell or otherwise dispose of all or any part of its property
or assets (other than inventory or obsolete equipment or excess equipment in
the ordinary course of business) or purchase, lease or otherwise acquire all or
any part of the property or assets of any Person (other than purchases or other
acquisitions of inventory, leases, materials and equipment in the ordinary
course of business) or agree to do any of the foregoing at any future time,
except that the following shall be permitted:

                                      -45-

<PAGE>


                  (a) any Subsidiary Guarantor may be merged or consolidated
         with or into, or be liquidated into, the Borrower (so long as the

         Borrower is the surviving corporation) or another Subsidiary
         Guarantor, or all or any part of the business, properties and assets
         of a Subsidiary Guarantor may be conveyed, leased, sold or transferred
         to the Borrower or any Subsidiary Guarantor;

                  (b) Consolidated Capital Expenditures to the extent within
         the limitations set forth in Section 8.05 hereof;

                  (c) the investments, acquisitions and transfers or
         dispositions of properties permitted pursuant to Section 8.06;

                  (d) each of the Borrower and the Subsidiary Guarantors may
         lease (as lessee) real or personal property in the ordinary course of
         business (so long as such lease does not create a Capitalized Lease
         Obligation not otherwise permitted by Section 8.04(d) or would not
         violate Section 8.07);

                  (e) licenses or sublicenses by the Borrower and its
         Subsidiary Guarantors of intellectual property in the ordinary course
         of business, provided that such licenses or sublicenses shall not
         interfere with the business of the Borrower or any Subsidiary
         Guarantor;

                  (f) any Subsidiary may be liquidated into the Borrower or a
         Subsidiary Guarantor;

                  (g)  the Acquisition; and

                  (h) other sales or dispositions of assets provided that (v)
         no Event of Default is then in existence, (w) the aggregate fair
         market value for all properties the subject of such sales and
         dispositions shall not exceed $1,000,000 in any fiscal year of the
         Borrower, (x) the consideration for each such sale shall be in an
         amount at least equal to the fair market value thereof, (y) the Net
         Cash Proceeds of any such sale are applied to repay the Loans to the
         extent required by Section 4.02(A)(c) and (z) the sale or disposition
         of the capital stock of any Subsidiary of the Borrower shall be
         prohibited unless it is for all of the outstanding capital stock of
         such Subsidiary owned by the Borrower.

                  8.03 Liens. The Borrower will not, and will not permit any of
its Subsidiaries to, create, incur, assume or suffer to exist any Lien upon or
with respect to any property, revenues or assets of any kind (real or personal,
tangible or intangible) of the Borrower or any such Subsidiary whether now
owned or hereafter acquired, except:

                                      -46-

<PAGE>


                  (a) Liens securing payment of the Obligations granted
         pursuant to any Credit Document;


                  (b) Liens granted to secure payment of the Indebtedness of
         the type permitted and described in Section 8.04(d) and covering only
         those assets acquired with the proceeds of such Indebtedness;

                  (c) Liens for taxes, assessments or other governmental
         charges or levies not at the time delinquent or thereafter payable
         without penalty or being diligently contested in good faith by
         appropriate proceedings and for which adequate reserves in accordance
         with GAAP shall have been set aside on its books;

                  (d) Liens of carriers, warehousemen, mechanics, materialmen
         and landlords incurred in the ordinary course of business for sums not
         overdue or being diligently contested in good faith by appropriate
         proceedings and for which adequate reserves in accordance with GAAP
         shall have been set aside on its books;

                  (e) Liens incurred in the ordinary course of business in
         connection with worker's compensation, unemployment insurance or other
         forms of governmental insurance or benefits (excluding any Liens in
         favor of a Pension Plan or PBGC), or to secure performance of tenders,
         statutory obligations, leases and contracts (other than for borrowed
         money) entered into in the ordinary course of business or to secure
         obligations on surety or appeal bonds;

                  (f) judgment Liens in existence less than 30 days after the
         entry thereof or with respect to which execution has been stayed or
         the payment of which is covered in full (subject to a customary
         deductible) by insurance maintained with responsible insurance
         companies;

                  (g) easements, rights-of-way, zoning and similar restrictions
         and other similar encumbrances or title defects which, in the
         aggregate, are not substantial in amount, and which do not in any case
         materially detract from the value of the property subject thereto or
         interfere with the ordinary conduct of the business of the Borrower or
         its Subsidiaries; and

                  (h) Liens arising out of leases or subleases granted by the
         Borrower to others in the ordinary course of business of the Borrower
         and its Subsidiaries.

                  8.04 Indebtedness. The Borrower will not, and will not permit
any of its Subsidiaries to, contract, create, incur, assume or suffer to exist
any Indebtedness, except:

                  (a) Indebtedness incurred pursuant to this Agreement and the
         other Credit Documents;

                                      -47-

<PAGE>


                  (b) Indebtedness owing by (i) any Subsidiary Guarantor to

         another Subsidiary Guarantor or the Borrower and/or (ii) the Borrower
         to any Subsidiary Guarantor, so long as any notes evidencing
         intercompany indebtedness are pledged to the Collateral Agent pursuant
         to the Pledge Agreement;

                  (c) Indebtedness of the Borrower evidenced by (x) the Senior
         Notes, in an aggregate principal amount at any time outstanding not to
         exceed $155,000,000 and (y) the Senior Guaranties;

                  (d) (i) Capitalized Lease Obligations of the Borrower and its
         Subsidiary Guarantors to the extent permitted by Section 8.05 and (ii)
         Indebtedness incurred pursuant to purchase money mortgages or security
         interests permitted by Section 8.03(b), provided that the aggregate
         Indebtedness permitted by this clause (d) shall not exceed $500,000 at
         any time outstanding;

                  (e) Indebtedness outstanding on the Initial Borrowing Date
         representing loans and advances to the Borrower under the Lexington
         Facility until repaid as required by Section 7.11 [and other Existing
         Indebtedness as set forth on Annex VI hereto, without giving effect to
         any subsequent extension, renewal or refinancing thereof;]

                  (f) unsecured Indebtedness incurred in the ordinary course of
         business (including open accounts extended by suppliers on normal
         trade terms in connection with purchases of goods and services, but
         excluding all Indebtedness incurred through the borrowing of money and
         all Contingent Obligations);

                  (g) additional Indebtedness of the Borrower and the
         Subsidiary Guarantors not to exceed an aggregate outstanding principal
         amount of $5,000,000 at any time.

                  8.05 Capital Expenditures. (a) The Borrower will not, and
will not permit any of its Subsidiaries to, incur Consolidated Capital
Expenditures provided that the Borrower and the Subsidiary Guarantors may make
Consolidated Capital Expenditures of up to $500,000 in any fiscal year (or,
$750,000, in the case of the fiscal year ended December 31, 1997).

                  (b) In the event that the maximum amount which is permitted
to be expended in respect of Consolidated Capital Expenditures during any
fiscal year pursuant to Section 8.05(a) (without giving effect to this clause
(b)) is not fully expended during such fiscal year, the maximum amount which
may be expended during the immediately succeeding fiscal year pursuant to
Section 8.05(a) shall be increased by such unutilized amount.

                                      -48-

<PAGE>


                  (c) Notwithstanding the foregoing, the Borrower and its
Subsidiaries may at any time make Consolidated Capital Expenditures out of
Retained ECF at such time.


                  8.06 Advances, Investments and Loans. The Borrower, will not
permit any of its Subsidiaries to, lend money or credit or make advances to any
Person, or purchase or acquire any stock, obligations or securities of, or any
other interest in, or make any capital contribution to any Person, except:

                  (a) the Borrower or any Subsidiary may invest in cash and
         Cash Equivalents;

                  (b) the Borrower and any Subsidiary may acquire and hold
         accounts, chattel paper (as defined in the UCC) and note receivables
         owing to them, if created or acquired in the ordinary course of
         business and payable or dischargeable in accordance with customary
         trade terms;

                  (c) the intercompany Indebtedness described in Section
         8.04(b) shall be permitted;

                  (d) the Borrower and each Subsidiary Guarantor may acquire
         and own investments (including stock, securities and/or debt
         obligations) received in settlement of debts created in the ordinary
         course of business or in satisfaction of judgments;

                  (e) advances, loans and investments in existence on the
         Initial Borrowing Date and listed on Annex IX shall be permitted,
         without giving effect to any additions thereto or replacements thereof
         (except those additions or replacements which are existing obligations
         as of the Initial Borrowing Date);

                  (f) the Borrower may make capital contributions of cash, Cash
         Equivalents and other assets in Subsidiary Guarantors;

                  (g) loans and advances to officers, directors and employees
         so long as (x) the proceeds thereof are used to pay taxes of such
         persons and/or to finance the purchase by any such person from the
         Borrower of Borrower Common Stock and (y) the aggregate principal of
         all such loans and advances does not exceed $1,500,000 at any time
         outstanding; and

                  (h) so long as no Event of Default exists or would exist
         immediately after giving effect to the respective investment, the
         Borrower and the Subsidiary Guarantors may make additional investments
         (i) in an aggregate amount not to exceed at any time $500,000 and (ii)
         on any date in an amount not to exceed the

                                      -49-

<PAGE>


         Retained ECF on such date (after giving effect to all prior and
         contemporaneous adjustments thereto, except as a result of such
         investment).

                  8.07 Leases. The Borrower will not, and will not permit any

of its Subsidiaries to, enter into at any time any arrangement which does not
create a Capitalized Lease Obligation and which involves the leasing by the
Borrower or any Subsidiary of the Borrower from any lessor of any real or
personal property (or any interest therein), except (a) warehouse leases for
the storage of tobacco, cigarette rolling paper booklets, rag tobacco and other
inventory entered into in the ordinary course of business, (b) the lease for
the Borrower's corporate headquarters located in New York City or any
replacement lease (on substantially similar terms to the existing lease at such
time of replacement), (c) the lease for NAOC's warehouse located in Raleigh,
North Carolina or any replacement lease on substantially the same terms, (d)
the lease of vehicles in the ordinary course of the business of the Borrower
and its Subsidiaries and (e) arrangements which, together with all other such
arrangements which shall then be in effect (other than the leases described in
clauses (a), (b), (c) and (d)), will not require the payment of an aggregate
amount of rentals by the Borrower and such other Subsidiaries in excess of
(excluding escalations resulting from a rise in the consumer price or similar
index) $250,000 for any fiscal year of the Borrower; provided, that any
calculation made for purposes of this Section shall exclude any amounts
required to be expended for maintenance and repairs, insurance, taxes,
assessments, and other similar charges.

                  8.08 Prepayments of Indebtedness, etc. The Borrower will not,
and will not permit any of its Subsidiaries to:

                  (a) make (or give any notice in respect thereof) any
         voluntary or optional payment or prepayment or redemption or
         acquisition for value of (including, without limitation, by way of
         depositing with the trustee with respect thereto money or securities
         before due for the purpose of paying when due) or exchange of the
         Senior Notes or any Existing Indebtedness (other than Indebtedness
         under the Lancaster Facility), provided, that so long as no Default or
         Event of Default is then in existence or would exist after giving
         effect to the respective prepayment, the Borrower shall be permitted
         to prepay Senior Notes in an aggregate principal amount at any time
         not to exceed the Retained ECF at such time (after giving effect to
         all prior and contemporaneous adjustments thereto, except as a result
         of such prepayment);

                  (b) amend or modify, or permit the amendment or modification
         of, any provisions of any Senior Note Documents and/or the Borrower
         Preferred Stock; and/or

                  (c) amend, modify or change in any manner adverse to the
         interests of the Lenders the certificate of incorporation (including,
         without limitation, by the filing

                                      -50-

<PAGE>


         of any certificate of designation), by-laws or equivalent
         organizational document of any Credit Party or any agreement entered
         into by the Borrower with respect to its capital stock, or any of the

         Acquisition Documents, the Bollore Distribution Agreements, the
         National Tobacco Partnership Agreement or the Lexington Facility or
         enter into any new agreement in any manner adverse to the interests of
         the Lenders with respect to the capital stock of the Borrower.

                  8.09 Dividends, etc. (a) The Borrower will not, and will not
permit any of its Subsidiaries to, declare or pay any dividends or
distributions (other than dividends or distributions payable solely in capital
stock of such Person) or return any capital to, its stockholders or authorize
or make any other distribution, payment or delivery of property or cash to its
stockholders as such, or redeem, retire, purchase or otherwise acquire,
directly or indirectly, for a consideration, any shares of any class of its
capital stock now or hereafter outstanding (or any warrants for or options or
stock appreciation rights in respect of any of such shares), or set aside any
funds for any of the foregoing purposes, or permit any of its Subsidiaries to
purchase or otherwise acquire for consideration any shares of any class of the
capital stock of the Borrower or any other Subsidiary, as the case may be, now
or hereafter outstanding (or any options or warrants or stock appreciation
rights issued by such Person with respect to its capital stock) (all of the
foregoing "Dividends"), except that:

                  (i) any Subsidiary of the Borrower may pay dividends to the
         Borrower or to a Subsidiary Guarantor; and

                 (ii) the Borrower may redeem or repurchase Borrower Common
         Stock (or options to purchase such Borrower Common Stock) from
         officers, employees and directors (or their estates) upon the death,
         permanent disability, retirement or termination of employment of any
         such Person, provided that in all such cases (x) no Default or Event
         of Default is then in existence or would arise therefrom and (y) the
         aggregate amount of all cash paid in respect of all such shares so
         redeemed or repurchased after the Initial Borrowing Date does not
         exceed $500,000 in any fiscal year of the Borrower, provided that to
         the extent that any portion of such $500,000 is not utilized during
         such fiscal year to effect such redemptions and repurchases, such
         unutilized portion may be utilized for such purposes in any subsequent
         fiscal year;

                (iii) the Borrower may pay Dividends on Borrower Preferred
         Stock solely through the issuance of additional shares of Borrower
         Preferred Stock; and

                 (iv) in addition to all of the foregoing, so long as no
         Default or Event of Default is in existence or would exist immediately
         after giving effect to the respective Dividend, the Borrower shall be
         permitted to pay cash Dividends at any time in an amount not to exceed
         the Retained ECF at such time (after giving effect

                                      -51-

<PAGE>


         to all prior and contemporaneous adjustments thereto, except

         as a result of such Dividend).

                  (b) The Borrower will not, and will not permit any of its
Subsidiaries to, create or otherwise cause or suffer to exist any encumbrance
or restriction which prohibits or otherwise restricts (A) the ability of any
Subsidiary to (a) pay dividends or make other distributions or pay any
Indebtedness owed to the Borrower or any Subsidiary, (b) make loans or advances
to the Borrower or any Subsidiary or (c) transfer any of its properties or
assets to the Borrower or any Subsidiary or (B) the ability of the Borrower or
any Subsidiary of the Borrower to create, incur, assume or suffer to exist any
Lien upon its property or assets to secure the Obligations or (C) the ability
of the Borrower or Subsidiary to amend any Credit Document, other than
prohibitions or restrictions existing under or by reason of (i) this Agreement,
the other Credit Documents and the Senior Note Documents; (ii) applicable law;
(iii) customary non-assignment provisions entered into in the ordinary course
of business and consistent with past practices; (iv) any restriction or
encumbrance with respect to a Subsidiary imposed pursuant to an agreement which
has been entered into for the sale or disposition of all or substantially all
of the capital stock or assets of such Subsidiary, so long as such sale or
disposition is permitted under this Agreement; and (v) Liens permitted under
Section 8.03 and any documents or instruments governing the terms of any
Indebtedness or other obligations secured by any such Liens, provided that such
prohibitions or restrictions apply only to the assets subject to such Liens.

                  8.10 Transactions with Affiliates. The Borrower will not, and
will not permit any Subsidiary to, (x) enter into any tax sharing agreement or
similar arrangement (other than such agreements and arrangements solely among
the Borrower and the Subsidiary Guarantors) unless the same has been reviewed
by and consented to by the Administrative Agent (which consent shall not be
unreasonably withheld) or (y) enter into, or cause, suffer or permit to exist
any arrangement or contract with, any of its other Affiliates unless such
arrangement or contract is on fair and reasonable terms, is an arrangement or
contract of the kind which would be entered into by a prudent Person in the
position of the Borrower or such Subsidiary with a Person which is not one of
its Affiliates and is approved by the independent directors of the Borrower.

                  8.11 Interest Coverage Ratio. The Borrower will not permit
the ratio of (i) Consolidated EBITDA to (ii) Consolidated Interest Expense for
any Test Period ending at the end of any fiscal quarter of the Borrower set
forth below, to be less than the ratio set forth opposite such fiscal quarter:

                  Fiscal Quarter            Ratio

                  September 30, 1997        1.50:1.0
                  December 31, 1997         1.50:1.0

                                      -52-

<PAGE>


                  March 31, 1998            1.50:1.0
                  June 30, 1998             1.50:1.0
                  September 30, 1998        1.60:1.0

                  December 31, 1998         1.60:1.0

                  March 31, 1999            1.60:1.0
                  June 30, 1999             1.70:1.0
                  September 30, 1999        1.75:1.0
                  December 31, 1999         1.80:1.0

                  March 31, 2000            1.80:1.0
                  June 30, 2000             1.90:1.0
                  September 30, 2000        2.00:1.0
                  December 31, 2000         2.10:1.0

                  March 31, 2001            2.10:1.0
                  June 30, 2001             2.20:1.0
                  September 30, 2001        2.30:1.0
                  December 31, 2001         2.40:1.0

                  March 31, 2002            2.40:1.0

                  8.12 Leverage Ratio. The Borrower will not permit the
Leverage Ratio to exceed, as of the end of any fiscal quarter of the Borrower
set forth below, the ratio set forth opposite such fiscal quarter:

                  Fiscal Quarter            Ratio

                  September 30, 1997        6.25:1.0
                  December 31, 1997         6.25:1.0

                  March 31, 1998            6.25:1.0

                  June 30, 1998             6.10:1.0
                  September 30, 1998        5.90:1.0

                  December 31, 1998         5.65:1.0

                  March 31, 1999            5.65:1.0

                  June 30, 1999             5.40:1.0
                  September 30, 1999        5.20:1.0

                  December 31, 1999         4.90:1.0

                                      -53-

<PAGE>


                  March 31, 2000            4.90:1.0

                  June 30, 2000             4.70:1.0
                  September 30, 2000        4.50:1.0

                  December 31, 2000         4.25:1.0


                  March 31, 2001            4.25:1.0

                  June 30, 2001             4.00:1.0
                  September 30, 2001        3.75:1.0

                  December 31, 2001         3.50:1.0

                  March 31, 2002            3.50:1.0

                  8.13 Minimum Consolidated EBITDA. The Borrower will not
permit Modified Consolidated EBITDA, for any Test Period ending at the end of
any fiscal quarter of the Borrower set forth below, to be less than the amount
set forth opposite such fiscal quarter:

                  Fiscal Quarter            Amount

                  September 30, 1997        $36,000,000
                  December 31, 1997         $36,000,000

                  March 31, 1998            $36,000,000
                  June 30, 1998             $37,000,000
                  September 30, 1998        $37,000,000
                  December 31, 1998         $38,000,000

                  March 31, 1999            $38,000,000
                  June 30, 1999             $39,000,000
                  September 30, 1999        $40,000,000
                  December 31, 1999         $41,000,000

                  March 31, 2000            $41,000,000
                  June 30, 2000             $42,000,000
                  September 30, 2000        $43,000,000
                  December 31, 2000         $44,000,000

                  March 31, 2001            $44,000,000
                  June 30, 2001             $45,000,000

                                      -54-

<PAGE>


                  September 30, 2001        $46,000,000
                  December 31, 2001         $47,000,000

                  March 31, 2002            $47,000,000


                  8.14 Fixed Charge Coverage Ratio. The Borrower will not
permit the ratio of (i) Consolidated EBITDA less Consolidated Capital
Expenditures (other than Consolidated Capital Expenditure made pursuant to
Section 8.05(c)) to (ii) Consolidated Fixed Charges for any Test Period to be
less than the 1.05:1.0.


                  8.15 Limitation on Issuance of Stock. The Borrower will not,
and will not permit any of its Subsidiaries, directly or indirectly, to issue,
sell, assign, pledge or otherwise encumber or dispose of any shares of its
capital stock or other securities (or warrants, rights or options to acquire
shares or other equity securities), except, to the extent permitted by Section
8.06, or to qualify directors if required by applicable law.

                  8.16 Creation of Subsidiaries. The Borrower will not, and
will not permit any Subsidiary to, create or acquire any Subsidiary other than
a Wholly-Owned Subsidiary that executes a counterpart of the Subsidiary
Guaranty, Pledge Agreement and Security Agreement. Each new Subsidiary
Guarantor created as permitted by this Section 8.16 shall execute and deliver,
or cause to be executed, all other relevant documentation of the type described
in Section 5 as such new Subsidiary Guarantor would have had to deliver if such
new Subsidiary were a Credit Party on the Initial Borrowing Date.

                  SECTION 9. Events of Default. Upon the occurrence of any of
the following specified events (each, an "Event of Default"):

                  9.01 Payments. The Borrower shall (i) default in the payment
when due of any principal of the Loans or (ii) default, and such default shall
continue for three or more Business Days, in the payment when due of any Unpaid
Drawing, any interest on the Loans or any Fees or any other amounts owing
hereunder or under any other Credit Document; or

                  9.02 Representations, etc. Any representation, warranty or
statement made by any Credit Party herein or in any other Credit Document or in
any statement or certificate delivered, or required to be delivered, by it
pursuant hereto or thereto shall prove to be untrue in any material respect on
the date as of which made or deemed made; or

                  9.03 Covenants. (a) The Borrower shall default in the due
performance or observance by it of any term, covenant or agreement contained in
Section 7.09 or 8, or (b) any Credit Party default in the due performance or
observance by it of any term, covenant or agreement (other than those referred
to in Section 9.01, 9.02 or clause (a) of

                                      -55-

<PAGE>


this Section 9.03) contained in this Agreement or any other Credit Document and
such default shall continue unremedied for a period of at least 30 days after
notice to the defaulting party by the Administrative Agent or the Required
Lenders;

                  9.04 Default Under Other Agreements. (a) The Borrower or any
of its Subsidiaries shall (i) default in any payment with respect to any
Indebtedness (other than the Obligations) beyond the period of grace, if any,
applicable thereto or (ii) default in the observance or performance of any
agreement or condition relating to any such Indebtedness or contained in any
instrument or agreement evidencing, securing or relating thereto, or any other
event shall occur or condition exist, the effect of which default or other

event or condition is to cause, or to permit the holder or holders of such
Indebtedness (or a trustee or agent on behalf of such holder or holders) to
cause any such Indebtedness to become due prior to its stated maturity; or (b)
any such Indebtedness of the Borrower or any of its Subsidiaries shall be
declared to be due and payable provided that it shall not constitute an Event
of Default pursuant to this Section 9.04 unless the aggregate principal amount
of all Indebtedness referred to in clauses (a) and (b) above exceeds $2,000,000
at any one time; or

                  9.05 Bankruptcy, etc. The Borrower or any of its Subsidiaries
shall commence a voluntary case concerning itself under Title 11 of the United
States Code entitled "Bankruptcy", as now or hereafter in effect, or any
successor thereto (the "Bankruptcy Code"); or an involuntary case is commenced
against the Borrower or any of its Subsidiaries and the petition is not
controverted within 10 days, or is not dismissed within 60 days, after
commencement of the case; or a custodian (as defined in the Bankruptcy Code) is
appointed for, or takes charge of, all or substantially all of the property of
the Borrower or any of its Subsidiaries; or the Borrower or any of its
Subsidiaries commences any other proceeding under any reorganization,
arrangement, adjustment of debt, relief of debtors, dissolution, insolvency or
liquidation or similar law of any jurisdiction whether now or hereafter in
effect relating to or any of its Subsidiaries; or there is commenced against
the Borrower or any of its Subsidiaries any such proceeding which remains
undismissed for a period of 60 days; or the Borrower or any of its Subsidiaries
is adjudicated insolvent or bankrupt; or any order of relief or other order
approving any such case or proceeding is entered; the Borrower or any of its
Subsidiaries suffers any appointment of any custodian or the like for it or any
substantial part of its property to continue undischarged or unstayed for a
period of 60 days; or the Borrower or any of its Subsidiaries makes a general
assignment for the benefit of creditors; or any corporate action is taken by
the Borrower or any of its Subsidiaries for the purpose of effecting any of the
foregoing; or

                  9.06  Pension Plans.  With respect to any Pension Plan:

                  (a) the institution of any steps by the Borrower any member
of its Controlled Group, any other Credit Party, or any other Person to
terminate a Pension Plan

                                      -56-

<PAGE>

if, as a result of such termination, the Borrower or any.such member could be
required to make a contribution to such Pension Plan, or could reasonably
expect to incur a liability or obligation to such Pension Plan, in excess of
$500,000; or

                  (b) a contribution failure occurs with respect to any Pension
Plan sufficient to give rise to a Lien on property of the Borrower or any of
its Controlled Group under Section 302(f) of ERISA; or

                  9.07 Security Documents. Any Security Document shall cease to
be in full force and effect, or shall cease to give the Collateral Agent the

Liens, rights, powers and privileges purported to be created thereby in favor
of the Collateral Agent; or

                  9.08 Subsidiary Guaranty. The Subsidiary Guaranty or any
provision thereof shall cease to be in full force and effect, or any Subsidiary
Guarantor or any Person acting by or on behalf of such Subsidiary Guarantor
shall deny or disaffirm such Subsidiary Guarantor's obligations under the
Subsidiary Guaranty; or

                  9.09 Judgments. One or more judgments or decrees shall be
entered against the Borrower or any of its Subsidiaries involving a liability
of $2,000,000 or more in the aggregate for all such judgments and decrees for
the Borrower and its Subsidiaries (not paid or to the extent not covered by
insurance) and any such judgments or decrees shall not have been vacated,
discharged or stayed or bonded pending appeal within 60 days from the entry
thereof; or

                  9.10 Bollore Distribution Agreements. A material breach under
the Bollore Distribution Agreements shall occur that the Administrative Agent
or the Required Lenders reasonably determine to be adverse to the interests of
the Lenders;

then, and in any such event, and at any time thereafter, if any Event of
Default shall then be continuing, the Administrative Agent shall, upon the
written request of the Required Lenders, by written notice to the Borrower,
take any or all of the following actions, without prejudice to the rights of
the Administrative Agent or any Lender to enforce its claims against any
Subsidiary Guarantor or the Borrower, except as otherwise specifically provided
for in this Agreement (provided that, if an Event of Default specified in
Section 9.05 shall occur with respect to the Borrower, the result which would
occur upon the giving of written notice by the Administrative Agent as
specified in clauses (i) and (ii) below shall occur automatically without the
giving of any such notice): (i) declare the Total Commitment terminated,
whereupon the Commitment of each Lender shall forthwith terminate immediately
and any Commitment Fee shall forthwith become due and payable without any other
notice of any kind; (ii) declare the principal of and any accrued interest in
respect of all Loans and all obligations owing hereunder (including Unpaid
Drawings) and thereunder to be, whereupon the same shall become, forthwith due
and payable without presentment, demand, protest or other notice of any kind,
all of which are hereby waived by the

                                      -57-

<PAGE>


Borrower; (iii) enforce, as Collateral Agent (or direct the Collateral Agent to
enforce), any or all of the Liens and security interests created pursuant to
the Security Documents; (iv) terminate any Letter of Credit which may be
terminated in accordance with its terms; and (v) direct the Borrower to pay
(and the Borrower hereby agrees upon receipt of such notice, or upon the
occurrence of any Event of Default specified in Section 9.05 in respect of the
Borrower, it will pay) to the Collateral Agent at the Payment Office such
additional amounts of cash, to be held as security for the Borrower's

reimbursement obligations in respect of Letters of Credit then outstanding
equal to the aggregate Stated Amount of all Letters of Credit then outstanding.

                  SECTION 10. Definitions. As used herein, the following terms
shall have the meanings herein specified unless the context otherwise requires.
Defined terms in this Agreement shall include in the singular number the plural
and in the plural the singular:

                  "Acquisition Documents" shall mean the Stock Purchase
Agreement, dated as of April 17, 1997 among LLC and NATC Holding Company, Ltd,
with LLC's interests and rights transferred to the Borrower, and all other
agreements relating to the Acquisition, as in effect on the Initial Borrowing
Date and as the same may be supplemented, amended or modified from time to time
in accordance with the terms hereof and thereof.

                  "Acquisition" shall mean the acquisition by Acquisition Sub
of all of the capital stock of NATC Holdings-USA and the concurrent merger (the
"NAOC Merger") of Acquisition Sub, NATC Holdings-USA and NATC, with Acquisition
Sub as the surviving entity.

                  "Acquisition Sub" shall mean North Atlantic Operating
Company, Inc., a Delaware corporation and wholly-owned subsidiary of the
Borrower.

                  "Additional Mortgages" shall have the meaning provided in
Section 7.10.

                  "Adjusted Cash Flow" for any fiscal year shall mean
Consolidated Net Income for such fiscal year (after provision for taxes) plus
the amount of all net non-cash charges (including, without limitation,
depreciation, deferred tax expense, non-cash interest expense, amortization and
other non-cash charges) that were deducted in arriving at Consolidated Net
Income for such fiscal year, minus the amount of all non-cash gains and gains
from sales of assets (other than sales of inventory and equipment in the normal
course of business) that were added in arriving at Consolidated Net Income for
such fiscal year.

                  "Adjusted Total Revolving Commitment" shall mean at any time
the Total Revolving Commitment less the aggregate Revolving Commitments of all
Defaulting RF Lenders.

                                      -58-

<PAGE>


                  "Administrative Agent" shall have the meaning provided in the
first paragraph of this Agreement and shall include any successor to the
Administrative Agent appointed pursuant to Section 11.09.

                  "Affiliate" shall mean, with respect to any Person, any other
Person directly or indirectly controlling (including but not limited to all
directors and officers of such Person), controlled by, or under direct or
indirect common control with such Person. A Person shall be deemed to control a

corporation if such Person possesses, directly or indirectly, the power (i) to
vote 10% or more of the securities having ordinary voting power for the
election of directors of such corporation or (ii) to direct or cause the
direction of the management and policies of such corporation, whether through
the ownership of voting securities, by contract or otherwise.

                  "Agents" shall have the meaning provided in the first
paragraph of this Agreement.

                  "Agreement" shall mean this Credit Agreement, as the same may
be from time to time further modified, amended and/or supplemented.

                  "Anticipated Reinvestment Amount" shall mean, with respect to
any Reinvestment Election, the amount specified in the Reinvestment Notice
delivered by the Borrower in connection therewith as the amount of the Net Cash
Proceeds from the related Asset Sale that the Borrower intends to use to
purchase, construct or otherwise acquire Reinvestment Assets.

                  "Arranging Agent" shall mean Gleacher NatWest, Inc.

                  "Asset Sale" shall mean and include (x) the sale, transfer or
other disposition by the Borrower or any Subsidiary to any Person other than
the Borrower or any Subsidiary Guarantor of any asset of the Borrower or such
Subsidiary (other than (i) sales, transfers or other dispositions in the
ordinary course of business of inventory and/or obsolete or excess equipment
and (ii) any other sale that generates in the aggregate less than $500,000 of
proceeds) and (y) the receipt by the Borrower or any of its Subsidiaries of (i)
key-man life insurance proceeds in excess of $500,000 and/or (ii) casualty
insurance and/or condemnation proceeds in excess of $500,000 that do not
reimburse the Borrower and/or its Subsidiaries for costs already expended and
are not to be promptly utilized to repair or replace the asset damaged or
condemned.

                  "Assignment Agreement" shall mean the Assignment Agreement in
the form of Exhibit K (appropriately completed).

                                      -59-

<PAGE>


                  "Authorized Officer" shall mean any senior officer of the
Borrower or the Borrower designated as such in writing to the Administrative
Agent by the Borrower or the Borrower, in each case to the extent acceptable to
the Administrative Agent.

                  "Bankruptcy Code" shall have the meaning provided in 
Section 9.05.

                  "Base Rate" shall mean the higher of (i) the Prime Lending
Rate and (ii) the Federal Funds Effective Rate plus 1/2 of 1%.

                  "Base Rate Loan" shall mean each Loan bearing interest at the
rates provided in Section 1.08(a).


                  "Base Rate Margin" shall mean 2.0%.

                  "Bollore" shall mean Bollore Technologies, S.A.

                  "Bollore Distribution Agreements" means the three Amended and
Restated Distribution and License Agreements, each dated as of November 30,
1992, as amended prior to the date hereof, between Bollore and NATC, as
amended, supplemented, modified or otherwise modified from time to time in
accordance with the terms hereof and thereof.

                  "Bollore Consent Letter" shall mean the Letter Agreement,
dated as of June 25, 1997, among Bollore, the Borrower and Acquisition Sub.

                  "Borrower" shall mean North Atlantic Trading Acquisition
Company, Inc., a Delaware corporation (which will be renamed "North Atlantic
Trading Company, Inc." immediately following the consummation of the
Transaction).

                  "Borrower Common Stock" shall mean the common stock of
Borrower.

                  "Borrower Preferred Stock" shall mean the 12% Senior PIK
Preferred Stock of the Borrower.

                  "Borrowing" shall mean the incurrence of one Type of Loan
pursuant to a single Facility by the Borrower from all of the Lenders having
Commitments with respect to such Facility on a pro rata basis on a given date
(or resulting from conversions on a given date), having in the case of LIBOR
Loans the same Interest Period; provided that Base Rate Loans incurred pursuant
to Section 1.10(b) shall be considered part of any related Borrowing of LIBOR
Loans.

                  "Business Day" shall mean (i) for all purposes other than as
covered by clause (ii) below, any day excluding Saturday, Sunday and any day
which shall be in the City of New York a legal holiday or a day on which
banking institutions are authorized by

                                      -60-

<PAGE>


law or other governmental actions to close and (ii) with respect to all notices
and determinations in connection with, and payments of principal and interest
on, LIBOR Loans, any day which is a Business Day described in clause (i) and
which is also a day for trading by and between banks in U.S. dollar deposits in
the interbank Eurodollar market.

                  "Capital Lease" as applied to any Person shall mean any lease
of any property (whether real, personal or mixed) by that Person as lessee
which, in conformity with GAAP, is accounted for as a capital lease on the
balance sheet of that Person.


                  "Capitalized Lease Obligations" shall mean all obligations
under Capital Leases of the Borrower or any of its Subsidiaries in each case
taken at the amount thereof accounted for as liabilities in accordance with
GAAP.

                  "Cash Equivalents" shall mean (i) securities issued or
directly and fully guaranteed or insured by the United States of America or any
agency or instrumentality thereof (provided that the full faith and credit of
the United States of America is pledged in support thereof) having maturities
of not more than six months from the date of acquisition, (ii) U.S. dollar
denominated time deposits, certificates of deposit and bankers' acceptances of
(x) any Lender or (y) any bank (or the parent company of such bank) whose
short-term commercial paper rating from Standard & Poor's Ratings Services, a
division of McGraw-Hill, Inc. ("S&P") is at least A-1 or the equivalent thereof
or from Moody's Investors Service, Inc. ("Moody's") is at least P-1 or the
equivalent thereof (any such bank, an "Approved Lender"), in each case with
maturities of not more than six months from the date of acquisition, (iii)
repurchase obligations with a term of not more than seven days for underlying
securities of the types described in clause (i) above entered into with any
bank meeting the qualifications specified in clause (ii) above, (iv) commercial
paper issued by any Lender or Approved Lender or by the parent company of any
Lender or Approved Lender and commercial paper issued by, or guaranteed by, any
industrial or financial company with a short-term commercial paper rating of at
least A-1 or the equivalent thereof by S&P or at least P-1 or the equivalent
thereof by Moody's (any such company, an "Approved Company"), or guaranteed by
any industrial company with a long term unsecured debt rating of at least A or
A2, or the equivalent of each thereof, from S&P or Moody's, as the case may be,
and in each case maturing within six months after the date of acquisition and
(v) investments in money market funds substantially all of whose assets are
comprised of securities of the type described in clauses (i) through (iv)
above.

                  "Cash Proceeds" shall mean, with respect to any Asset Sale,
the aggregate cash payments (including insurance proceeds and any cash received
by way of deferred payment pursuant to a note receivable issued in connection
with such Asset Sale, other than the portion of such deferred payment
constituting interest, but only as and when so received) received by the
Borrower and/or any Subsidiary from such Asset Sale.

                                      -61-

<PAGE>


                  "CERCLA" shall mean the Comprehensive Environmental Response,
Compensation, and Liability Act of 1980, as amended, 42 U.S.C. ss. 9601 et seq.

                  "CERCLIS" means the Comprehensive Environmental Response
Compensation Liability Information System List.

                  "Change of Control" shall mean (i) any sale, lease, exchange
or other transfer (in one transaction or a series of related transactions) of
all or substantially all of the assets of the Borrower and its Subsidiaries; or
(ii) a majority of the Board of Directors of the Borrower or of any direct or

indirect holding company thereof shall consist of Persons who are not
Continuing Directors of the Borrower; or (iii) the acquisition by any Person or
group of related Persons (other than the Management Group) for purposes of
Section 13(d) of the Exchange Act, of the power, directly or indirectly, to
vote or direct the voting of securities having more than 50% of the ordinary
voting power for the election of directors of the Borrower or of any direct or
indirect holding company thereof.

                  "Code" shall mean the Internal Revenue Code of 1986, as
amended from time to time and the regulations promulgated and the rulings
issued thereunder. Section references to the Code are to the Code, as in effect
at the Effective Date and any subsequent provisions of the Code, amendatory
thereof, supplemental thereto or substituted therefor.

                  "Collateral" shall mean all of the Collateral as defined in
each of the Security Documents.

                  "Collateral Agent" shall mean the Administrative Agent acting
as collateral agent for the Lenders.

                  "Commitment" shall mean, with respect to each Lender, such
Lender's Term Commitment and Revolving Commitment.

                  "Commitment Fee" shall have the meaning provided in 
Section 3.01(a).

                  "Consolidated Capital Expenditures" shall mean, for any
period, the aggregate of all cash expenditures including in all events all
amounts expended or capitalized under Capital Leases but excluding any amount
representing capitalized interest) by the Borrower and its Subsidiaries during
that period that, in conformity with GAAP, are or are required to be included
in the property, plant or equipment reflected in the consolidated balance sheet
of the Borrower and its Subsidiaries.

                                      -62-

<PAGE>


                  "Consolidated Current Assets" shall mean, as to any Person at
any time, the current assets (other than cash and Cash Equivalents) of such
Person and its Subsidiaries determined on a consolidated basis in accordance
with GAAP.

                  "Consolidated Current Liabilities" shall mean, as to any
Person at any time, the current liabilities of such Person and its Subsidiaries
determined on a consolidated basis in accordance with GAAP, but excluding all
short-term Indebtedness for borrowed money and the current portion of any
long-term Indebtedness of such Person or its Subsidiaries, in each case to the
extent otherwise included therein.

                  "Consolidated Debt" shall mean, as of any date of
determination, the aggregate stated balance sheet amount of all Indebtedness of
the Borrower and its Subsidiaries on a consolidated basis as determined in

accordance with GAAP plus any Indebtedness for borrowed money of any other
Person as to which the Borrower and/or any of its Subsidiaries has created a
guarantee or other Contingent Obligation.

                  "Consolidated EBIT" shall mean, for any period, (A) the sum
of the amounts for such period of (i) Consolidated Net Income, (ii) provisions
for taxes based on income, (iii) Consolidated Interest Expense, (iv)
amortization or write-off of deferred financing costs to the extent deducted in
determining Consolidated Net Income and (v) losses on sales of assets
(excluding sales in the ordinary course of business) and other extraordinary
losses less (B) the amount for such period of gains on sales of assets
(excluding sales in the ordinary course of business) and other extraordinary
gains, all as determined on a consolidated basis in accordance with GAAP.

                  "Consolidated EBITDA" shall mean, for any period, the sum of
the amounts for such period of (i) Consolidated EBIT, (ii) depreciation expense
and (iii) amortization expense, all as determined on a consolidated basis in
accordance with GAAP. Consolidated EBITDA for any fiscal quarter ending prior
to June 30, 1998 shall mean the sum of (x) Consolidated EBITDA for the period
commencing July 1, 1997 and ending on such date, as determined without regard
to this proviso plus (y) the amounts set forth in Annex XI hereto as applicable
to Consolidated EBITDA for such 12-month period.

                  "Consolidated Fixed Charges" shall mean for any Test Period,
the sum, without duplication, of the amount for such period of (i) Consolidated
Interest Expense, (ii) Dividends paid on all capital stock of the Borrower,
(iii) the consolidated cash tax expense of the Borrower and its Subsidiaries,
and (iv) scheduled principal payments on Consolidated Debt, all as determined
for the Borrower and its Subsidiaries on a consolidated basis in accordance
with GAAP.

                  "Consolidated Interest Expense" shall mean, for any period,
(i) total interest expense (including that attributable to Capital Leases in
accordance with GAAP) of the Borrower and its Subsidiaries on a consolidated
basis with respect to all outstanding

                                      -63-

<PAGE>


Indebtedness of the Borrower and its Subsidiaries, including, without
limitation, all commitment fees owed with respect to Indebtedness for borrowed
money, commissions, discounts and other fees and charges owed with respect to
letters of credit and bankers' acceptance financing and net costs under
Interest Rate Agreements less (ii) interest income of the Borrower and its
Subsidiaries on a consolidated basis.

                  "Consolidated Net Income" shall mean for any period, the net
income (or loss) of the Borrower and its Subsidiaries on a consolidated basis
for such period taken as a single accounting period determined in conformity
with GAAP, plus all net non-cash charges, and less all net non-cash gains,
included in determining such net income (or loss) to the extent relating to
inventory LIFO reserves, provided that there shall be excluded from the

calculation thereof (without duplication) (i) the income (or loss) of any
Person (other than Subsidiaries of the Borrower) in which any other Person
(other than the Borrower or any of its Subsidiaries) has a joint interest,
except to the extent of the amount of dividends or other distributions actually
paid to the Borrower or any of its Subsidiaries by such Person during such
period, (ii) the income (or loss) of any Person accrued prior to the date it
becomes a Subsidiary of the Borrower or is merged into or consolidated with the
Borrower or any of its Subsidiaries or that Person's assets are acquired by the
Borrower or any of its Subsidiaries, (iii) the income of any Subsidiary of the
Borrower to the extent that the declaration or payment of dividends or similar
distributions by that Subsidiary of that income is not at the time permitted by
operation of the terms of its charter or any agreement, instrument, judgment,
decree, order, statute, rule or governmental regulation applicable to that
Subsidiary, (iv) Transaction Expenses and (v) any one-time non-cash expenses
incurred or payments made in connection with the Transaction.

                  "Contingent Obligations" shall mean as to any Person any
obligation of such Person guaranteeing or intending to guarantee any
Indebtedness, leases, dividends or other obligations ("primary obligations") of
any other Person (the "primary obligor") in any manner, whether directly or
indirectly, including, without limitation, any obligation of such Person,
whether or not contingent, (a) to purchase any such primary obligation or any
property constituting direct or indirect security therefor, (b) to advance or
supply funds (i) for the purchase or payment of any such primary obligation or
(ii) to maintain working capital or equity capital of the primary obligor or
otherwise to maintain the net worth or solvency of the primary obligor, (c) to
purchase property, securities or services primarily for the purpose of assuring
the owner of any such primary obligation of the ability of the primary obligor
to make payment of such primary obligation or (d) otherwise to assure or hold
harmless the owner of such primary obligation against loss in respect thereof,
provided that the term Contingent Obligation shall not include endorsements of
instruments for deposit or collection in the ordinary course of business. The
amount of any Contingent Obligation shall be deemed to be an amount equal to
the stated or determinable amount of the primary obligation in respect of which
such Contingent Obligation is made or, if not stated or determinable, the
maximum reasonably anticipated liability in respect thereof

                                      -64-

<PAGE>


(assuming such Person is required to perform thereunder) as determined by such
Person in good faith.

                  "Continuing Director" of any Person means, as of the date of
determination, any Person who (i) was a member of the Board of Directors of
such Person on the Initial Borrowing Date or (ii) was nominated for election or
elected to the Board of Directors of such Person with the affirmative vote of a
majority of the Continuing Directors of such Person who were members of such
Board of Directors at the time of such nomination or election.

                  "Controlled Group" shall mean all members of a controlled
group of corporations and all members of a controlled group of trades or

businesses (whether or not incorporated) under common control which, together
with the Borrower or any Subsidiary, are treated as a single employer under
Section 414(b) or (c) of the Code or Section 4001 of ERISA.

                  "Credit Documents" shall mean this Agreement, the Notes, the
Security Documents and the Subsidiary Guaranty.

                  "Credit Event" shall mean and include the making of a Loan or
the issuance of a Letter of Credit.

                  "Credit Party" shall mean the Borrower and the Subsidiary
Guarantors.

                  "Default" shall mean any event, act or condition which with
notice or lapse of time, or both, would constitute an Event of Default.

                  "Defaulting RF Lender" shall mean any RF Lender with respect
to which a Lender Default is in effect.

                  "Designated Proceeds" shall mean any proceeds of an Asset
Sale that are to be reinvested pursuant to a Reinvestment Election to the
extent such proceeds would, pursuant to the Senior Notes Indentures, have to be
applied by the Borrower to make an offer to repurchase Senior Notes if, within
180 days from the later of the date of such Asset Sale or the receipt of such
proceeds, such proceeds were not actually reinvested or used to repay senior
secured Indebtedness.

                  "Dividends" shall have the meaning provided in Section 8.09.

                  "Domestic Subsidiary" shall mean any Subsidiary organized
under the laws of the United States of America or any State or territory
thereof.

                                      -65-

<PAGE>

                  "Effective Date" shall have the meaning provided in 
Section 12.10.

                  "Eligible Transferee" shall mean and include a commercial
bank, financial institution or other institutional "accredited investor" as
defined in Regulation D of the Securities Act.

                  "Environmental Claims" means any and all administrative,
regulatory or judicial actions, suits, demands, demand letters, claims, liens,
notices of noncompliance or violation, investigations (other than internal
reports prepared by the Borrower or any of its Subsidiaries solely in the
ordinary course of such Person's business and not in response to any third
party action or request of any kind) or proceedings relating in any way to any
Environmental Law or any permit issued, or any approval given, under any such
Environmental Law (hereafter, "Claims"), including, without limitation, (a) any
and all Claims by governmental or regulatory authorities for enforcement,
cleanup, removal, response, remedial or other actions or damages pursuant to

any applicable Environmental Law, and (b) any and all Claims by any third party
seeking damages, contribution, indemnification, cost recovery, compensation or
injunctive relief resulting from Hazardous Materials arising from alleged
injury or threat of injury to health, safety or the environment.

                  "Environmental Law" means any applicable Federal, state,
foreign or local statute, law, rule, regulation, ordinance, code, guide, policy
and rule of common law now or hereafter in effect and in each case as amended,
and any judicial or administrative interpretation thereof, including any
judicial or administrative order, consent decree or judgment, relating to the
environment, health, safety or Hazardous Materials, including, without
limitation, CERCLA; RCRA; the Federal Water Pollution Control Act, as amended,
33 U.S.C. ss. 1251 et seq.; the Toxic Substances Control Act, 15 U.S.C. ss.
7401 et seq.; the Clean Air Act, 42 U.S.C. ss. 7401 et seq.; the Safe Drinking
Water Act, 42 U.S.C. ss. 3808 et seq.; the Oil Pollution Act of 1990, 33 U.S.C.
ss. 2701 et seq. and any applicable state and local or foreign counterparts or
equivalents.

                  "ERISA" shall mean the Employee Retirement Income Security
Act of 1974, as amended from time to time, and the regulations promulgated and
rulings issued thereunder. Section references to ERISA are to ERISA, as in
effect as of the Effective Date and any subsequent provisions of ERISA,
amendatory thereof, supplemental thereto or substituted therefor.

                  "Event of Default" shall have the meaning provided in 
Section 9.

                  "Excess Cash Flow" shall mean, for any fiscal year, the
remainder of (i) the sum of (x) Adjusted Cash Flow for such fiscal year and
(y)(I) the decrease, if any, in Working Capital less (II) the decrease, if any,
in the principal amount of Revolving Loans, in each case from the first day to
the last day of such fiscal year, and (z) to the extent not

                                      -66-

<PAGE>


included in (x) above, the aggregate amount received by the Borrower and its
Subsidiaries during such fiscal year on account of business interruption
insurance minus (ii) the sum of (x) the amount of Consolidated Capital
Expenditures (except to the extent financed through the incurrence of
Indebtedness or from Retained ECF) made during such fiscal year and (y)(I) the
increase, if any, in Working Capital less (II) the increase, if any, in the
principal amount of Revolving Loans, in each case from the first day to the
last day of such fiscal year and (z) any scheduled repayments or prepayments of
the principal amount of Term Loans and/or other Indebtedness.

                  "Excluded Subsidiary" shall mean any Subsidiary existing on
the Initial Borrowing Date to the extent (i) the Borrower specifies to the
Administrative Agent in writing on the Initial Borrowing Date that such
Subsidiary is an Excluded Subsidiary and (ii) such Subsidiary owns no assets
(other than the capital stock of another Excluded Subsidiary) in excess of
$1,000 and owes no Indebtedness, it being agreed that at any time an Excluded

Subsidiary ceases to satisfy the requirements of clause (ii) above it will, to
the extent not thereupon liquidated or otherwise dissolved, be deemed to have
been then created for the purposes of Section 8.16.

                  "Existing Credit Agreement" shall mean the Credit and
Guaranty Agreement, dated as of May 17, 1996, among National Tobacco, LLC,
NTFC, the lenders party thereto, Sanwa Business Credit Corporation, as Co-Agent
and Societe General, as Agent, as in effect on the Effective Date.

                  "Existing NATC Indebtedness" shall mean the approximately $31
million of term loan and note obligations of NATC outstanding on the Effective
Date.

                  "Expiration Date" shall mean July 1, 1997.

                  "Facility" shall mean any of the credit facilities
established under this Agreement, i.e., the Term Facility or the Revolving
Facility.

                  "Facing Fee" shall have the meaning provided in 
Section 3.01(c).

                  "Federal Funds Effective Rate" shall mean for any period, a
fluctuating interest rate equal for each day during such period to the weighted
average of the rates on overnight Federal Funds transactions with members of
the Federal Reserve System arranged by Federal Funds brokers, as published for
such day (or, if such day is not a Business Day, for the next preceding
Business Day) by the Federal Reserve Bank of New York, or, if such rate is not
so published for any day which is a Business Day, the average of the quotations
for such day on such transactions received by the Administrative Agent from
three Federal Funds brokers of recognized standing selected by the
Administrative Agent.

                                      -67-

<PAGE>


                  "Fees" shall mean all amounts payable pursuant to, or
referred to in, Section 3.01.

                  "Final Maturity Date" shall mean June 30, 2002.

                  "GAAP" shall mean generally accepted accounting principles in
the United States of America as in effect on the date of this Agreement; it
being understood and agreed that determinations in accordance with GAAP for
purposes of Section 8, including defined terms as used therein, are subject (to
the extent provided therein) to Section 12.07(a).

                  "Hazardous Materials" means (a) any petroleum or petroleum
products, radioactive materials, asbestos in any form that is or could become
friable, urea formaldehyde foam insulation, transformers or other equipment
that contained, electric fluid containing levels of polychlorinated biphenyls,
and radon gas; (b) any chemicals, materials or substances defined as or

included in the definition of "hazardous substances," "hazardous waste,"
"hazardous materials," "extremely hazardous waste," "restricted hazardous
waste," "toxic substances," "toxic pollutants," "contaminants," or
"pollutants," or words of similar import, under any applicable Environmental
Law; and (c) any other chemical, material or substance, exposure to which is
prohibited, limited or regulated by any governmental authority.

                  "Indebtedness" of any Person shall mean, without duplication,
(i) all indebtedness of such Person for borrowed money, (ii) the deferred
purchase price of assets or services which in accordance with GAAP would be
shown on the liability side of the balance sheet of such Person, (iii) the face
amount of all letters of credit issued for the account of such Person and,
without duplication, all drafts drawn thereunder, (iv) all Indebtedness of a
second Person secured by any Lien on any property owned by such first Person,
whether or not such indebtedness has been assumed, (v) all Capitalized Lease
Obligations of such Person, (vi) all obligations of such Person to pay a
specified purchase price for goods or services whether or not delivered or
accepted, i.e., take-or-pay and similar obligations, (vii) all net obligations
of such Person under Interest Rate Agreements and (viii) all Contingent
Obligations of such Person, (other than Contingent Obligations arising from the
guaranty by such Person of the obligations of the Borrower and/or its
Subsidiaries to the extent such guaranteed obligations do not constitute
Indebtedness and are otherwise permitted hereunder), provided that Indebtedness
shall not include trade payables and accrued expenses, in each case arising in
the ordinary course of business.

                  "Initial Borrowing Date" shall mean the date upon which the
initial Borrowing of Loans occurs.

                  "Interest Period" with respect to any Loan shall mean the
interest period applicable thereto, as determined pursuant to Section 1.09.

                                      -68-

<PAGE>


                  "Interest Rate Agreement" shall mean any interest rate swap
agreement, any interest rate cap agreement, any interest rate collar agreement
or other similar agreement or arrangement designed to protect the Borrower
against fluctuations in interest rates.

                  "Lancaster Facility" shall mean the Second Amended and
Restated Purchasing and Processing Agreement, dated as of May 17, 1996, between
National Tobacco and Lancaster Leaf Tobacco Company of Pennsylvania, Inc., as
amended and in effect on the Initial Borrowing Date and as the same may be
amended, modified or supplemented from time to time pursuant to the terms
hereof and thereof.

                  "Leasehold" of any Person means all of the right, title and
interest of such Person as lessee or licensee in, to and under leases or
licenses of land, improvements and/or fixtures.

                  "Lender" shall have the meaning provided in the first

paragraph of this Agreement.

                  "Lender Default" shall mean (i) the refusal (which has not
been retracted) of a RF Lender to make available its portion of any incurrence
of Revolving Loans or to fund its portion of any unreimbursed payment under
Section 2.05(c) or (ii) a RF Lender having notified the Administrative Agent
and/or the Borrower that it does not intend to comply with the obligations
under Section 1.01(b) or under Section 2.05(c), in each case for any reason,
including or as a result of the appointment of a receiver or conservator with
respect to such Lender at the direction or request of any regulatory agency or
authority.

                  "Lender Register" shall have the meaning provided in 
Section 12.16.

                  "Letter of Credit" shall have the meaning provided in 
Section 2.01(a).

                  "Letter of Credit Fee" shall have the meaning provided in 
Section 3.01(b).

                  "Letter of Credit Issuer" shall mean NatWest.

                  "Letter of Credit Outstandings" shall mean, at any time, the
sum of, without duplication, (i) the aggregate Stated Amount of all outstanding
Letters of Credit and (ii) the aggregate amount of all Unpaid Drawings in
respect of all Letters of Credit.

                  "Letter of Credit Request" shall have the meaning provided in
Section 2.03(a).

                  "Leverage Ratio" shall mean, at any date of determination,
the ratio of Consolidated Debt on such date to Modified Consolidated EBITDA for
the Test Period ending on such date (or most recently ended).

                                      -69-

<PAGE>


                  "Lien" shall mean any mortgage, pledge, security interest,
encumbrance, lien or charge of any kind (including any agreement to give any of
the foregoing, any conditional sale or other title retention agreement or any
lease in the nature thereof).

                  "LIBOR" shall mean with respect to each Interest Period for a
LIBOR Loan, [the offered quotation to first-class banks in the interbank
Eurodollar market by the Administrative Agent for dollar deposits of amounts in
same day funds comparable to the outstanding principal amount of the LIBOR Loan
of the Administrative Agent for which an interest rate is then being determined
with maturities comparable to the Interest Period to be applicable to such
LIBOR Loan, determined as of 10:00 A.M. (London time) on the date which is two
Business Days prior to the commencement of such Interest Period].


                  "LIBOR Loans" shall mean each Loan bearing interest at the
rates provided in Section 1.08(b).

                  "LIBOR Margin" shall mean 3.0%.

                  "LLC" shall mean NTC Holding, LLC, a Delaware limited
liability company.

                  "LLC Preferred Stock" shall mean the preferred stock of LLC
outstanding immediately prior to the Initial Borrowing Date.

                  "LLC Subordinated Notes" shall mean each of the promissory
notes and the deferred interest payment notes (payable-in-kind) of LLC
outstanding immediately prior to the Initial Borrowing Date.

                  "LLC Warrants" shall mean warrants of LLC outstanding
immediately prior to the Initial Borrowing Date.

                  "Loan" shall have the meaning provided in Section 1.01.

                  "Management Group" shall mean Thomas F. Helms, Jr. and other
members of senior management of the Borrower.

                  "Margin Stock" shall have the meaning provided in 
Regulation U.

                  "Material Adverse Effect" shall mean a material adverse
effect on the business, property, assets, liabilities, operations, condition
(financial or otherwise) or prospects of the Borrower and its Subsidiaries
taken as a whole after giving effect to the Transaction.

                                      -70-

<PAGE>


                  "Minimum Borrowing Amount" shall mean (i) for Revolving
Loans, $400,000 and (ii) for Term Loans, $2,500,000.

                  "Modified Consolidated EBITDA" shall mean (x) for each Test
Period ending on or prior to March 31, 1998, Consolidated EBITDA for such Test
Period plus the amount set forth in Annex XI hereto as applicable to such Test
Period and (y) for each other Test Period, Consolidated EBITDA for such Test
Period.

                  "Mortgage" shall have the meaning provided in Section
5.01(j)(III).

                  "Mortgage Policy" shall have the meaning provided in Section
5.01(j)(III).

                  "Mortgaged Property" shall mean the Real Property of the
Borrower listed on Annex V and designated as the "Mortgaged Property" therein.


                  "NAOC" shall mean Acquisition Sub as the survivor of the NAOC
Merger.

                  "NAOC Merger" shall have the meaning provided in the
definition of Acquisition.

                  "NATC" shall mean North Atlantic Trading Company, Inc., a
Delaware corporation, which corporation shall cease to exist upon the NAOC
Merger.

                  "NATC Holdings-USA" shall mean NATC Holdings USA, Inc., a
Delaware corporation.

                  "National Tobacco" shall mean National Tobacco Company, L.P.,
a Delaware limited partnership.

                  "National Tobacco Partnership Agreement" shall mean the
[Third] Amended and Restated Partnership Agreement of National Tobacco, dated
as of June __, 1997, between the NTFC, as the sole general partner, and the
Borrower, as the limited partner of National Tobacco, as amended, supplemented,
restated or otherwise modified from time to time in accordance with the terms
hereof and thereof.

                  "NatWest" shall mean National Westminster Bank Plc.

                  "Net Cash Proceeds" shall mean, with respect to any Asset
Sale, the Cash Proceeds resulting therefrom net of expenses of sale (including
payment of principal, premium and interest of Indebtedness secured by the
assets the subject of the Asset Sale and required to be, and which is, repaid
under the terms thereof as a result of such Asset Sale), and incremental taxes
paid or payable as a result thereof.

                                      -71-

<PAGE>


                  "Non-Defaulting RF Lender" shall mean each RF Lender other
than a Defaulting RF Lender.

                  "Note" shall mean and include each Term Note and each
Revolving Note.

                  "Notice of Borrowing" shall have the meaning provided in
Section 1.03.

                  "Notice of Conversion" shall have the meaning provided in
Section 1.06.

                  "Notice Office" shall mean the office of the Administrative
Agent at 175 Water Street, New York, New York or such other office as the
Administrative Agent may designate to the Borrower from time to time.

                  "NTFC" shall mean National Tobacco Finance Corporation, a

Delaware corporation.

                  "Obligations" shall mean all amounts, direct or indirect,
contingent or absolute, of every type or description, and at any time existing,
owing to the Administrative Agent, the Arranging Agent, the Collateral Agent or
any Lender pursuant to the terms of this Agreement or any other Credit
Document.

                  "Offering Memorandum" shall mean the Offering Memorandum,
dated June 18, 1997, in connection with the private placement of the Senior
Notes.

                  "Participant" shall have the meaning provided in Section
2.05(a).

                  "Payment Office" shall mean the office of the Administrative
Agent at 175 Water Street, New York, New York or such other office as the
Administrative Agent may designate to the Borrower from time to time.

                  "PBGC" shall mean the Pension Benefit Guaranty Corporation
established pursuant to Section 4002 of ERISA, or any successor thereto.

                  "Pension Plan" means a "pension plan", as such term is
defined in Section 3(2) of ERISA, which is subject to Title IV of ERISA (other
than a multiemployer plan as defined in Section 4001(a)(3) of ERISA), and to
which the Borrower or any Subsidiary or any corporation, trade or business that
is, along with the Borrower or any Subsidiary, a member of a Controlled Group,
may have liability, including any liability by reason of having been a
substantial employer within the meaning of Section 4063 of ERISA at any time
during the preceding five years, or by reason of being deemed to be a
contributing sponsor under Section 4069 of ERISA.

                                      -72-

<PAGE>


                  "Percentage" shall mean at any time for each RF Lender, the
percentage obtained by dividing such RF Lender's Revolving Commitment by the
Total Revolving Commitment, provided that if the Total Revolving Commitment has
been terminated, the Percentage of each RF Lender shall be determined by
dividing such RF Lender's Revolving Commitment immediately prior to such
termination by the Total Revolving Commitment immediately prior to such
termination.

                  "Permitted Business" shall mean any business which is the
same as, or related, ancillary or complementary to any business of the Borrower
and its Subsidiaries (after giving effect to the Acquisition) on the Initial
Borrowing Date.

                  "Permitted Encumbrances" shall mean, with respect to the
Mortgaged Properties, such exceptions to title as are set forth in the title
insurance policy or title commitment delivered with respect thereto, all of
which exceptions must be reasonably acceptable to the Administrative Agent.


                  "Permitted Liens" shall mean Liens described in Section 8.03.

                  "Person" shall mean any individual, partnership, joint
venture, firm, corporation, association, trust or other enterprise or any
government or political subdivision or any agency, department or
instrumentality thereof.

                  "Pledge Agreement" shall have the meaning provided in Section
5.01(j)(I).

                  "Pledged Securities" shall mean all the Pledged Securities as
defined in the relevant Pledge Agreement.

                  "Prime Lending Rate" shall mean, at any time, the bank prime
loan rate published by the Board of Governors of the Federal Reserve System in
Federal Reserve Statistical Release H.15(519) entitled "Selected Interest
Rates" on such day (or if not a Business Day, on the last preceding Business
Day) or, if no such rate is published, the prime lending rate or base rate as
announced from time to time by the Administrative Agent (or by a New York money
market bank selected by the Administrative Agent).

                  "RCRA" shall mean the Resource Conservation and Recovery Act,
as amended, 42 U.S.C. ss. 6901 et seq.

                  "Real Property" of any Person shall mean all of the right,
title and interest of such Person in and to land, improvements and fixtures,
including Leaseholds.

                  "Refinancing" shall mean the refinancing transactions
described in Section 5.01(h)(II).

                                      -73-

<PAGE>


                  "Refinancing Documents" shall mean all of the agreements
governing, or relating to, the Refinancing.

                  "Regulation D" shall mean Regulation D of the Board of
Governors of the Federal Reserve System as from time to time in effect and any
successor to all or a portion thereof establishing reserve requirements.

                  "Regulation U" shall mean Regulation U of the Board of
Governors of the Federal Reserve System as from time to time in effect and any
successor to all or a portion thereof establishing margin requirements.

                  "Reinvestment Assets" shall mean any assets to be employed in
the business of the Borrower and its Subsidiaries as described in Section 8.01.

                  "Reinvestment Election" shall have the meaning provided in
Section 4.02(A)(c).


                  "Reinvestment Notice" shall mean a written notice signed by
an Authorized Officer of the Borrower stating that the Borrower, in good faith,
intends and expects to use all or a specified portion of the Net Cash Proceeds
of an Asset Sale to purchase, construct or otherwise acquire Reinvestment
Assets.

                  "Reinvestment Prepayment Amount" shall mean, with respect to
any Reinvestment Election, the amount, if any, on the Reinvestment Prepayment
Date relating thereto by which (a) the Anticipated Reinvestment Amount in
respect of such Reinvestment Election exceeds (b) the aggregate amount thereof
expended by the Borrower and its Subsidiaries to acquire Reinvestment Assets.

                  "Reinvestment Prepayment Date" shall mean, with respect to
any Reinvestment Election, the earliest of (i) the date, if any, upon which the
Administrative Agent, on behalf of the Required Lenders, shall have delivered a
written termination notice to the Borrower, provided that such notice may only
be given while an Event of Default exists, (ii) the date occurring 365 days (or
175 days to the extent in respect of Designated Proceeds) after such
Reinvestment Election and (iii) the date on which the Borrower shall have
determined not to, or shall have otherwise ceased to, proceed with the
purchase, construction or other acquisition of Reinvestment Assets with the
related Anticipated Reinvestment Amount.

                  "Release" means any spilling, leaking, pumping, pouring
emitting, emptying, discharging, injecting, escaping, leaching, dumping or
disposing of any Hazardous Material or pollutant or contaminant into the
environment (including the abandonment or discarding of barrels, containers,
and other closed receptacles containing any Hazardous Material or pollutant or
contaminant).

                                      -74-

<PAGE>


                  "Reorganization" shall mean the reorganization of LLC and its
Subsidiaries so that (i) the Borrower will acquire indirectly all of the
membership interests in LLC and (ii) the Borrower will acquire all of the
capital stock of NTFC and the 99% limited partnership interest in National
Tobacco, with NTFC to own the 1% general partnership interest in National
Tobacco.

                  "Reorganization Documents" shall mean the documents entered
into in connection with the Reorganization.

                  "Required Lenders" shall mean Lenders (other than any
Defaulting RF Lenders) whose outstanding Term Loans and Revolving Commitments
(or, if after the Total Revolving Commitment has been terminated, Percentages)
constitute greater than 50% of the sum of (i) the total outstanding Term Loans
and (ii) the Adjusted Total Revolving Commitment (or, if after the Total
Revolving Commitment has been terminated, the aggregate Percentages of
Non-Defaulting RF Lenders).

                  "Retained ECF" shall mean, at any time, (x) the aggregate

amount of Excess Cash Flow for the then completed fiscal years of the Borrower
commencing with the fiscal year ending December 31, 1997 and not required to be
used to repay Term Loans pursuant to Section 4.02(A)(f) less (y) the sum of the
aggregate amount of Consolidated Capital Expenditures theretofore made pursuant
to Section 8.05(c), the aggregate amount of investments theretofore made
pursuant to Section 8.06(h)(ii), the aggregate amount of Dividends theretofore
made pursuant to Section 8.09(a)(iv) and the aggregate principal amount of
repayments of Senior Notes theretofore made pursuant to Section 8.08(a).

                  "Revolving Commitment" shall mean, with respect to each
Lender, the amount set forth opposite such Lender's name in Annex I hereto
directly below the column entitled "Revolving Commitment," as the same may be
reduced or terminated from time to time pursuant to Section 3.02, 3.03 and/or 9
or (y) adjusted from time to time as a result of assignments to or from such
Lender pursuant to Section 1.13 and/or 12.04.

                  "Revolving Facility" shall mean the facility evidenced by the
Total Revolving Commitment.

                  "Revolving Loan" shall have the meaning provided in Section
1.01(b).

                  "Revolving Note" shall have the meaning provided in Section
1.05(a).

                  "RF Lender" shall mean each Lender with a Revolving
Commitment.

                  "Scheduled Repayment" shall have the meaning provided in
Section 4.02(A)(b).

                                      -75-

<PAGE>


                  "SEC" shall have the meaning provided in Section 7.01(i).

                  "SEC Regulation D" shall mean Regulation D as promulgated
under the Securities Act of 1933, as amended, as the same may be in effect from
time to time.

                  "Section 4.04 Certificate" shall have the meaning provided in
Section 4.04(b)(ii).

                  "Security Agreement" shall have the meaning provided in
Section 5.01(j)(II).

                  "Security Agreement Collateral" shall mean all "Collateral"
as defined in the relevant Security Agreement.

                  "Security Documents" shall mean the Pledge Agreement, the
Security Agreement, each Mortgage and each Additional Mortgage, if any.


                  "Senior Guaranties" shall mean the unsecured guaranty or
guaranties by the Subsidiary Guarantors of the Senior Notes.

                  "Senior Notes Documents" shall mean and include each of the
other documents, instruments (including the Senior Notes) and other agreements
entered into by the Borrower (including without limitation, the Senior Notes
Indenture) relating to the issuance by the Borrower of the Senior Notes, as in
effect on the Initial Borrowing Date and as the same may be supplemented,
amended or modified from time to time in accordance with the terms hereof and
thereof.

                  "Senior Notes" shall mean the 11% Senior Notes due 2004
issued by the Borrower.

                  "Senior Notes Indenture" shall mean the Senior Note
Indenture, dated as of June 25, 1997, between the Borrower and United States
Trust Company of New York as trustee thereunder, with respect to the Senior
Notes.

                  "Stated Amount" of each Letter of Credit shall mean the
maximum available amount to be drawn thereunder (regardless of whether any
conditions for drawing could then be met).

                  "Subsidiary" of any Person shall mean and include (i) any
corporation more than 50% of whose stock of any class or classes having by the
terms thereof ordinary voting power to elect a majority of the directors of
such corporation (irrespective of whether or not at the time stock of any class
or classes of such corporation shall have or might have voting power by reason
of the happening of any contingency) is at the time owned by such Person
directly or indirectly through Subsidiaries and (ii) any partnership,

                                      -76-

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association, joint venture or other entity in which such Person directly or
indirectly through Subsidiaries, has more than a 50% equity interest at the
time. Unless otherwise expressly provided, all references herein to
"Subsidiary" shall mean a Subsidiary of the Borrower.

                  "Subsidiary Guarantor" shall mean each Subsidiary of the
Borrower that has executed and delivered a counterpart of the Subsidiary
Guaranty.

                  "Subsidiary Guaranty" shall have the meaning provided in
Section 5.01(i).

                  "Taxes" shall have the meaning provided in Section 4.04(a).

                  "Term Commitment" shall mean, at any time, with respect to
each Lender, the amount, if any, set forth opposite such lender's name on Annex
I hereto directly below the column entitled "Term Commitment" as the same may
be terminated pursuant to Section 3.03.


                  "Term Facility" shall mean the Facility evidenced by the
Total Term Commitment.

                  "Term Loan" shall have the meaning provided in Section
1.01(a).

                  "Term Note" shall have the meaning provided in Section
1.05(a).

                  "Test Period" shall mean (i) the period (taken as one
accounting period) commencing July 1, 1997 and ending September 30, 1997, (ii)
the period (taken as one accounting period) commencing July 1, 1997 and ending
December 31, 1997, (iii) the period (taken as one accounting period) commencing
July 1, 1997 and ending March 31, 1998, (iv) the period (taken as one
accounting period) commencing July 1, 1997 and ending June 30, 1998 and (v) for
any determination thereafter, the four consecutive fiscal quarters of the
Borrower (taken as one accounting period) ending on the date of such
determination.

                  "Total Commitment" shall mean the sum of the Total Term
Commitment, and the Total Revolving Commitment.

                  "Total Term Commitment" shall mean the sum of the Term
Commitments of each of the Lenders.

                  "Total Revolving Commitment" shall mean the sum of the
Revolving Commitments of each of the Lenders.

                  "Total Unutilized Revolving Commitment" shall mean, at any
time, (i) the Total Revolving Commitment at such time less (ii) the sum of the
aggregate principal

                                      -77-

<PAGE>


amount of all Revolving Loans at such time plus the Letter of Credit
Outstandings at such time.

                  "Transaction" shall mean (i) the Acquisition, (ii) the
Refinancing, (iii) the issuance of the Senior Notes, (iv) the equity issuances
described in Section 5.01(g)(I), (v) the Reorganization and (vi) the incurrence
of Term Loans on the Initial Borrowing Date.

                  "Transaction Documents" shall mean the Acquisition Documents,
the Refinancing Documents, the Senior Note Documents, the Reorganization
Documents and the other documents entered into in connection with the
transactions described in Section 5.01(g)(I).

                  "Transaction Expenses" shall mean all fees and expenses
incurred in connection with, and payable in cash prior to or substantially
concurrently with the closing of, the Transaction, and including all fees paid

to any of the Lenders, the Administrative Agent and the Arranging Agent
hereunder, attorney's fees, accountants' fees, placement agents' fees,
discounts and commissions and brokerage, and consultant fees.

                  "Type" shall mean any type of Loan determined with respect to
the interest option applicable thereto, i.e., a Base Rate Loan or LIBOR Loan.

                  "UCC" shall mean the Uniform Commercial Code.

                  "Unit" shall mean a unit consisting of 1000 shares of
Borrower Preferred Stock and one warrant to purchase 32.6765 shares of Borrower
common stock.

                  "Unpaid Drawing" shall have the meaning provided in Section
2.04(a).

                  "Unutilized Revolving Commitment" for any RF Lender at any
time shall mean the excess of (i) the Revolving Commitment of such Lender over
(ii) the sum of (x) the aggregate outstanding principal amount of Revolving
Loans made by such Lender plus (y) an amount equal to such Lender's Percentage
of the Letter of Credit Outstandings at such time.

                  "UST Agreement" shall mean Asset Purchase Agreement dated as
of November 25, 1992 among, inter alia, NATC and UST, Inc.

                  "Voting Stock" shall mean, with respect to any corporation,
the outstanding stock of all classes (or equivalent interests) which
ordinarily, in the absence of contingencies, entitles holders thereof to vote
for the election of directors (or Persons performing similar functions) of such
corporation, even though the right so to vote has been suspended by the
happening of such a contingency.

                                      -78-

<PAGE>


                  "Welfare Plan" means a "welfare plan" (as such term is
defined in Section 3(a) of ERISA, maintained by the Borrower or for which the
Borrower or any of its Subsidiaries has any contractual liability.

                  "Wholly-Owned Subsidiary" of any Person shall mean any
Subsidiary of such Person to the extent all of the capital stock or other
ownership interests in such Subsidiary, other than directors' qualifying
shares, is owned directly or indirectly by such Person.

                  "Working Capital" shall mean the excess of Consolidated
Current Assets over Consolidated Current Liabilities.

                  "Written" or "in writing" shall mean any form of written
communication or a communication by means of telex, facsimile transmission,
telegraph or cable.

                  SECTION 11. The Administrative Agent.


                  11.01 Appointment. The Lenders hereby designate NatWest as
Administrative Agent (for purposes of this Section 11, the terms
"Administrative Agent" shall include NatWest in its capacity as Collateral
Agent pursuant to the Security Documents) and Gleacher NatWest, Inc. as
Arranging Agent to act as specified herein and in the other Credit Documents.
Each Lender hereby irrevocably authorizes, and each holder of any Note by the
acceptance of such Note shall be deemed irrevocably to authorize, each Agent to
take such action on its behalf under the provisions of this Agreement, the
other Credit Documents and any other instruments and agreements referred to
herein or therein and to exercise such powers and to perform such duties
hereunder and thereunder as are specifically delegated to or required of such
Agent by the terms hereof and thereof and such other powers as are reasonably
incidental thereto. The Agents may perform any of their duties hereunder by or
through their respective officers, directors, agents, employees or affiliates.

                  11.02 Nature of Duties. No Agent shall have any duties or
responsibilities except those expressly set forth in this Agreement and the
Security Documents. No Agent or any of its respective officers, directors,
agents, employees or affiliates shall be liable for any action taken or omitted
by them hereunder or under any other Credit Document or in connection herewith
or therewith, unless caused by their gross negligence or willful misconduct.
The duties of each Agent shall be mechanical and administrative in nature; no
Agent shall have by reason of this Agreement or any other Credit Document a
fiduciary relationship in respect of any Lender or the holder of any Note; and
nothing in this Agreement or any other Credit Document, expressed or implied,
is intended to or shall be so construed as to impose upon either Agent any
obligations in respect of this Agreement or any other Credit Document except as
expressly set forth herein or therein with respect to such Agent.

                                      -79-

<PAGE>


                  11.03 Lack of Reliance on the Agents. Independently and
without reliance upon either Agent, each Lender and the holder of each Note, to
the extent it deems appropriate, has made and shall continue to make (i) its
own independent investigation of the financial condition and affairs of the
Borrower and its Subsidiaries in connection with the making and the continuance
of the Loans and the taking or not taking of any action in connection herewith
and (ii) its own appraisal of the creditworthiness of the Borrower and its
Subsidiaries and, except as expressly provided in this Agreement, no Agent
shall have any duty or responsibility, either initially or on a continuing
basis, to provide any Lender or the holder of any Note with any credit or other
information with respect thereto, whether coming into its possession before the
making of the Loans or at any time or times thereafter. No Agent shall be
responsible to any Lender or the holder of any Note for any recitals,
statements, information, representations or warranties herein or in any
document, certificate or other writing delivered in connection herewith or for
the execution, effectiveness, genuineness, validity, enforceability,
perfection, collectibility, priority or sufficiency of this Agreement or any
other Credit Document or the financial condition of the Borrower and its
Subsidiaries or be required to make any inquiry concerning either the

performance or observance of any of the terms, provisions or conditions of this
Agreement or any other Credit Document, or the financial condition of the
Borrower and its Subsidiaries or the existence or possible existence of any
Default or Event of Default.

                  11.04 Certain Rights of the Agents. If the Administrative
Agent shall request instructions from the Required Lenders with respect to any
act or action (including failure to act) in connection with this Agreement or
any other Credit Document, the Administrative Agent shall be entitled to
refrain from such act or taking such action unless and until such Agent shall
have received instructions from the Required Lenders; and the Administrative
Agent shall not incur liability to any Person by reason of so refraining.
Without limiting the foregoing, neither any Lender nor the holder of any Note
shall have any right of action whatsoever against the Administrative Agent as a
result of Administrative Agent acting or refraining from acting hereunder or
under any other Credit Document in accordance with the instructions of the
Required Lenders.

                  11.05 Reliance. Each Agent shall be entitled to rely, and
shall be fully protected in relying, upon any note, writing, resolution,
notice, statement, certificate, telex, teletype, facsimile or telecopier
message, cablegram, radiogram, order or other document or telephone message
signed, sent or made by any Person that such Agent believed to be the proper
Person, and, with respect to all legal matters pertaining to this Agreement and
any other Credit Document and its duties hereunder and thereunder, upon advice
of counsel selected by such Agent.

                  11.06 Indemnification. To the extent an Agent is not
reimbursed and indemnified by the Borrower, the Lenders will reimburse and
indemnify such Agent, in proportion to their respective "percentages" as used
in determining the Required Lenders, for and against any and all liabilities,
obligations, losses, damages, penalties, claims,

                                      -80-

<PAGE>


actions, judgments, costs, expenses or disbursements of whatsoever kind or
nature which may be imposed on, asserted against or incurred by such Agent in
performing its respective duties hereunder or under any other Credit Document,
in any way relating to or arising out of this Agreement or any other Credit
Document provided that no Lender shall be liable for any portion of such
liabilities, obligations, losses, damages, penalties, actions, judgments,
suits, costs, expenses or disbursements resulting from the gross negligence or
willful misconduct of such Agent.

                  11.07 The Agents in Their Individual Capacities. With respect
to its obligation to make Loans under this Agreement, each Agent shall have the
rights and powers specified herein for a "Lender" and may exercise the same
rights and powers as though it were not performing the duties specified herein;
and the term "Lenders," "Required Lenders," "holders of Notes" or any similar
terms shall, unless the context clearly otherwise indicates, include the Agents
in their individual capacities. Each Agent may accept deposits from, lend money

to, and generally engage in any kind of banking, trust or other business with
any Credit Party or any Affiliate of any Credit Party as if they were not
performing the duties specified herein, and may accept fees and other
consideration from the Borrower or any other Credit Party for services in
connection with this Agreement and otherwise without having to account for the
same to the Lenders.

                  11.08 Holders. The Administrative Agent may deem and treat
the payee of any Note as the owner thereof for all purposes hereof unless and
until a written notice of the assignment, transfer or endorsement thereof, as
the case may be, shall have been filed with the Administrative Agent. Any
request, authority or consent of any Person who, at the time of making such
request or giving such authority or consent, is the holder of any Note shall be
conclusive and binding on any subsequent holder, transferee, assignee or
indorsee, as the case may be, of such Note or of any Note or Notes issued in
exchange therefor.

                  11.09 Resignation by an Agent. (a) The Administrative Agent
may resign from the performance of all its functions and duties hereunder
and/or under the other Credit Documents at any time by giving 15 Business Days'
prior written notice to the Borrower and the Lenders. Such resignation shall
take effect upon the appointment of a successor Administrative Agent pursuant
to clauses (b) and (c) below or as otherwise provided below.

                  (b) Upon any such notice of resignation, the Required Lenders
shall appoint a successor Administrative Agent hereunder or thereunder who
shall be a commercial bank or trust company reasonably acceptable to the
Borrower.

                  (c) If a successor Administrative Agent shall not have been
so appointed within such 15 Business Day period, the Administrative Agent, with
the consent of the Borrower, shall then appoint a successor Administrative
Agent who shall serve as

                                      -81-

<PAGE>


Administrative Agent hereunder or thereunder until such time, if any, as the
Lenders appoint a successor Administrative Agent as provided above.

                  (d) If no successor Administrative Agent has been appointed
pursuant to clause (b) or (c) above by the 20th Business Day after the date
such notice of resignation was given by the Administrative Agent, the
Administrative Agent's resignation shall become effective and the Required
Lenders shall thereafter perform all the duties of the Administrative Agent
hereunder and/or under any other Credit Document until such time, if any, as
the Lenders appoint a successor Administrative Agent as provided above.

                  (e) The Arranging Agent shall have no duties or
responsibilities hereunder or under the other Credit Documents.

                  SECTION 12.  Miscellaneous.


                  12.01 Payment of Expenses, etc. The Borrower agrees to: (i)
whether or not the transactions herein contemplated are consummated, pay all
reasonable out-of-pocket costs and expenses of the Agents in connection with
the negotiation, preparation, execution and delivery of the Credit Documents
and the documents and instruments referred to therein and any amendment, waiver
or consent relating thereto (including, without limitation, the reasonable fees
and disbursements of White & Case) and of the Agents and each of the Lenders in
connection with the enforcement of the Credit Documents and the documents and
instruments referred to therein (including, without limitation, the reasonable
fees and disbursements of counsel for each Agent and for each of the Lenders);
(ii) pay and hold each of the Agents and Lenders harmless from and against any
and all present and future stamp and other similar taxes with respect to the
foregoing matters and save each of the Lenders harmless from and against any
and all liabilities with respect to or resulting from any delay or omission
(other than to the extent attributable to such Lender) to pay such taxes; and
(iii) indemnify the Arranging Agent and each Lender (including in its capacity
as Agent or Letter of Credit Issuer), its officers, directors, employees,
representatives and agents from and hold each of them harmless against any and
all losses, liabilities, claims, damages or expenses incurred by any of them as
a result of, or arising out of, or in any way related to, or by reason of, (a)
an investigation, litigation or other proceeding (whether or not the Arranging
Agent, an Agent or any Lender is a party thereto and whether or not any such
investigation, litigation or other proceeding is between or among the Arranging
Agent, an Agent, any Lender, any Credit Party or any third Person or otherwise)
related to the entering into and/or performance of any Document or the use of
the proceeds of any Loans hereunder or the Transaction or the consummation of
any transactions contemplated in any Credit Document, and (b) any such
investigation, litigation or other proceeding relating to the violation of,
noncompliance with or liability under, any Environmental Law applicable to the
operations of the Borrower, any of its Subsidiaries or any Real Property owned
or operated by them, or the actual or alleged presence or release of Hazardous
Materials on, under or from any Real Property at any time owned or operated by
the

                                      -82-

<PAGE>


Borrower or any of its Subsidiaries, and in each case including, without
limitation, the reasonable fees and disbursements of counsel incurred in
connection with any such investigation, litigation or other proceeding (but
excluding any such losses, liabilities, claims, damages or expenses to the
extent incurred by reason of the gross negligence or willful misconduct of the
Person to be indemnified).

                  12.02 Right of Setoff. In addition to any rights now or
hereafter granted under applicable law or otherwise, and not by way of
limitation of any such rights, if an Event of Default then exists, each Lender
is hereby authorized at any time or from time to time, without presentment,
demand, protest or other notice of any kind to any Credit Party or to any other
Person, any such notice being hereby expressly waived, to set off and to
appropriate and apply any and all deposits (general or special) and any other

Indebtedness at any time held or owing by such Lender (including, without
limitation, by branches and agencies of such Lender wherever located) to or for
the credit or the account of any Credit Party against and on account of the
Obligations and liabilities of such Credit Party to such Lender under this
Agreement or under any of the other Credit Documents, including, without
limitation, all interests in Obligations of such Credit Party purchased by such
Lender pursuant to Section 12.06(b), and all other claims of any nature or
description arising out of or connected with this Agreement or any other Credit
Document, irrespective of whether or not such Lender shall have made any demand
hereunder and although said Obligations, liabilities or claims, or any of them,
shall be contingent or unmatured.

                  12.03 Notices. Except as otherwise expressly provided herein,
all notices and other communications provided for hereunder shall be in writing
(including telegraphic, telex, telecopier, facsimile or cable communication)
and mailed, telegraphed, telexed, telecopied, faxed, cabled or delivered, if to
a Credit Party, at the address specified opposite its signature below or in the
other relevant Credit Documents, as the case may be; if to any Lender or Agent,
at its address specified for such Lender or Agent on Annex II hereto; or, at
such other address as shall be designated by any party in a written notice to
the other parties hereto. All such notices and communications shall be mailed,
telegraphed, telexed, telecopied, or cabled or sent by overnight courier, and
shall be effective when received.

                  12.04 Benefit of Agreement. (a) This Agreement shall be
binding upon and inure to the benefit of and be enforceable by the respective
successors and assigns of the parties hereto, provided that the Borrower may
not assign or transfer any of its rights or obligations hereunder without the
prior written consent of the Lenders. Each Lender may at any time grant
participations in any of its rights hereunder or under any of the Notes to
another financial institution, provided that (x) in the case of any such
participation, the participant shall not have any rights under this Agreement
or any of the other Credit Documents (the participant's rights against such
Lender in respect of such participation to be those set forth in the agreement
executed by such Lender in favor of the participant relating thereto) and all
amounts payable by the Borrower hereunder shall be determined as if such Lender
had not sold such participation, except that the participant shall be entitled

                                      -83-

<PAGE>


to the benefits of Sections 1.10, 2.06 and 4.04 of this Agreement to the extent
that such Lender would be entitled to such benefits if the participation had
not been entered into or sold and (y) no Lender shall transfer, grant or assign
any participation under which the participant shall have rights to approve any
amendment to or waiver of this Agreement or any other Credit Document except to
the extent such amendment or waiver would (i) extend the final scheduled
maturity of any Loan or Note in which such participant is participating (it
being understood that any waiver of the application of any prepayment or the
method of any application of any prepayment to, the amortization of the Term
Loans shall not constitute an extension of the final maturity date), or reduce
the rate or extend the time of payment of interest or Fees thereon (except in

connection with a waiver of the applicability of any post-default increase in
interest rates), or reduce the principal amount thereof, or increase such
participant's participating interest in any Commitment over the amount thereof
then in effect (it being understood that a waiver of any Default or Event of
Default or of a mandatory reduction in the Total Commitment, or a mandatory
prepayment, shall not constitute a change in the terms of any Commitment), (ii)
release all or substantially all of the Collateral or (iii) consent to the
assignment or transfer by any Credit Party of any of its rights and obligations
under this Agreement or any other Credit Document.

                  (b) Notwithstanding the foregoing, (x) any Lender may assign
all or a portion of its outstanding Term Loans and/or Revolving Commitment and
its rights and obligations hereunder to another Lender (or an Affiliate of such
assigning Lender), and (y) with the consent of the Borrower and the
Administrative Agent (which consents shall not be unreasonably withheld), any
Lender may assign all or a portion of its outstanding Term Loans and/or
Revolving Commitment and its rights and obligations hereunder to one or more
Eligible Transferees (including one or more Lenders). No assignment pursuant to
the immediately preceding sentence by a Lender (or by Lenders which are
Affiliates of each other) shall to the extent such assignment represents an
assignment to an institution other than one or more Lenders hereunder (or to an
Affiliate of an assigning Lender), be in an aggregate amount less than
$5,000,000 unless the entire Commitment of the assigning Lender (or group of
Lenders which are Affiliates) is so assigned. If any Lender so sells or assigns
all or a part of its rights hereunder or under the Notes, any reference in this
Agreement or the Notes to such assigning Lender shall thereafter refer to such
Lender and to the respective assignee to the extent of their respective
interests and the respective assignee shall have, to the extent of such
assignment (unless otherwise provided therein), the same rights and benefits as
it would if it were such assigning Lender. Each assignment pursuant to this
Section 12.04(b) shall be effected by the assigning Lender and the assignee
Lender executing an Assignment Agreement (appropriately completed). At the time
of any such assignment, (i) either the assigning or the assignee Lender shall
pay to the Administrative Agent a nonrefundable assignment fee of $3,500, (ii)
Annex I shall be deemed to be amended to reflect the Commitment of the
respective assignee (which shall result in a direct reduction to the Commitment
of the assigning Lender) and of the other Lenders, and (iii) the Borrower will
issue new Notes to the respective assignee and to the assigning Lender in
conformity with the requirements of Section 1.05. To the extent of any

                                      -84-

<PAGE>


assignment pursuant to this Section 12.04(b) to a Person which is not already a
Lender hereunder and which is not a United States Person (as such term is
defined in Section 7701(a)(30) of the Code) for Federal income tax purposes,
the respective assignee Lender shall provide to the Borrower and the
Administrative Agent the appropriate Internal Revenue Service Forms (and, if
applicable, a Section 4.04 Certificate) described in Section 4.04(b). To the
extent that an assignment of all or any portion of a Lender's Commitments and
related outstanding Obligations pursuant to this Section 12.04(b) would, at the
time of such assignment, result in increased costs under Section 1.10, 2.06 or

4.04 from those being charged by the respective assigning bank prior to such
assignment, then the Borrower shall not be obligated to pay such increased
costs (although the Borrower shall be obligated to pay any other increased
costs of the type described above resulting from the changes specified in said
Section 1.10, 2.06 or 4.04 after the date of the respective assignment). Each
Lender and the Borrower agree to execute such documents (including without
limitation amendments to this Agreement and the other Credit Documents) as
shall be necessary to effect the foregoing. Nothing in this clause (b) shall
prevent or prohibit any Lender from pledging its Notes or Loans to a Federal
Reserve Bank in support of borrowings made by such Lender from such Federal
Reserve Bank.

                  (c) Notwithstanding any other provisions of this Section
12.04, no transfer or assignment of the interests or obligations of any Lender
hereunder or any grant of participation therein shall be permitted if such
transfer, assignment or grant would require the Borrower to file a registration
statement with the SEC or to qualify the Loans under the "Blue Sky" laws of any
State.

                  (d) Each Lender initially party to this Agreement hereby
represents, and each Person that became a Lender pursuant to an assignment
permitted by this Section 12 will, upon its becoming party to this Agreement,
represent that it is an Eligible Transferee which makes loans in the ordinary
course of its business and that it will make or acquire Loans for its own
account in the ordinary course of such business, provided that subject to the
preceding clauses (a) and (b), the disposition of any promissory notes or other
evidences of or interests in Indebtedness held by such Lender shall at all
times be within its exclusive control.

                  12.05 No Waiver; Remedies Cumulative. No failure or delay on
the part of any Agent or any Lender in exercising any right, power or privilege
hereunder or under any other Credit Document and no course of dealing between
any Credit Party and either Agent or any Lender shall operate as a waiver
thereof; nor shall any single or partial exercise of any right, power or
privilege hereunder or under any other Credit Document preclude any other or
further exercise thereof or the exercise of any other right, power or privilege
hereunder or thereunder. The rights and remedies herein expressly provided are
cumulative and not exclusive of any rights or remedies which either Agent or
any Lender would otherwise have. No notice to or demand on any Credit Party in
any case shall entitle any Credit Party to any other or further notice or
demand in similar or other circumstances

                                      -85-

<PAGE>


or constitute a waiver of the rights of the Agents or the Lenders to any other
or further action in any circumstances without notice or demand.

                  12.06 Payments Pro Rata. (a) The Administrative Agent agrees
that promptly after its receipt of each payment from or on behalf of any Credit
Party in respect of any Obligations of such Credit Party hereunder, it shall
distribute such payment to the Lenders (other than any Lender that has

expressly waived its right to receive its pro rata share thereof) pro rata
based upon their respective shares, if any, of the Obligations with respect to
which such payment was received.

                  (b) Each of the Lenders agrees that, if it should receive any
amount hereunder (whether by voluntary payment, by realization upon security,
by the exercise of the right of setoff or banker's lien, by counterclaim or
cross action, by the enforcement of any right under the Credit Documents, or
otherwise) which is applicable to the payment of the principal of, or interest
on, the Loans or Fees, of a sum which with respect to the related sum or sums
received by other Lenders is in a greater proportion than the total of such
Obligation then owed and due to such Lender bears to the total of such
Obligation then owed and due to all of the Lenders immediately prior to such
receipt, then such Lender receiving such excess payment shall purchase for cash
without recourse or warranty from the other Lenders an interest in the
Obligations of the respective Credit Party to such Lenders in such amount as
shall result in a proportional participation by all of the Lenders in such
amount, provided that if all or any portion of such excess amount is thereafter
recovered from such Lender, such purchase shall be rescinded and the purchase
price restored to the extent of such recovery, but without interest.

                  (c) Notwithstanding anything to the contrary contained
herein, the provisions of the preceding Sections 12.06(a) and (b) shall be
subject to the express provisions of this Agreement which require, or permit,
differing payments to be made to Non-Defaulting Lenders as opposed to
Defaulting Lenders.

                  12.07 Calculations; Computations. (a) The financial
statements to be furnished to the Lenders pursuant hereto shall be made and
prepared in accordance with GAAP consistently applied throughout the periods
involved (except as set forth in the notes thereto or as otherwise disclosed in
writing by the Borrower to the Lenders), provided that (x) except as otherwise
specifically provided herein, all computations determining compliance with
Section 8, including definitions used therein, shall utilize accounting
principles and policies in effect at the time of the preparation of, and in
conformity with those used to prepare, the December 31, 1996 historical
financial statements delivered to the Lenders pursuant to Section 6.10(b) and
(y) that if at any time the computations determining compliance with Section 8
utilize accounting principles different from those utilized in the financial
statements furnished to the Lenders, such financial statements shall be
accompanied by reconciliation work-sheets.

                                      -86-

<PAGE>


                  (b) All computations of interest and Fees hereunder shall be
made on the actual number of days elapsed over a year of 360 days (or in the
case of interest determined by reference to a Base Rate based on the Prime
Lending Rate, 365 or 366 days, as the case may be).

                  12.08 Governing Law; Submission to Jurisdiction; Venue;
Waiver of Jury Trial. (a) This Agreement and the other Credit Documents and the

rights and obligations of the parties hereunder and thereunder shall be
construed in accordance with and be governed by the law of the state of New
York. Any legal action or proceeding with respect to this Agreement or any
other Credit Document may be brought in the courts of the State of New York or
of the United States for the Southern District of New York, and, by execution
and delivery of this Agreement, the Borrower hereby irrevocably accepts for
itself and in respect of its property, generally and unconditionally, the
jurisdiction of the aforesaid courts. The Borrower further irrevocably consents
to the service of process out of any of the aforementioned courts in any such
action or proceeding by the mailing of copies thereof by registered or
certified mail, postage prepaid, to it, to the extent located outside New York
City, or by hand, to the extent located within New York City, at its address
for notices pursuant to Section 12.03, such service to become effective 30 days
after such mailing. The Borrower hereby irrevocably designates appoints and
empowers CT Corporation System, with offices on the date hereof located at 1633
Broadway, New York, New York 10019, as its agent for service of process in
respect of any such action or proceeding. Nothing herein shall affect the right
of any Agent or any Lender to serve process in any other manner permitted by
law or to commence legal proceedings or otherwise proceed against the Borrower
in any other jurisdiction.

                  (b) The Borrower hereby irrevocably waives any objection
which it may now or hereafter have to the laying of venue of any of the
aforesaid actions or proceedings arising out of or in connection with this
Agreement or any other Credit Document brought in the courts referred to in
clause (a) above and hereby further irrevocably waives and agrees not to plead
or claim in any such court that any such action or proceeding brought in any
such court has been brought in an inconvenient forum.

                  (c) Each of the parties to this Agreement hereby irrevocably
waives all right to a trial by jury in any action, proceeding or counterclaim
arising out of or relating to this Agreement, the other Credit Documents or the
transactions contemplated hereby or thereby.

                  12.09 Counterparts. This Agreement may be executed in any
number of counterparts and by the different parties hereto on separate
counterparts, each of which when so executed and delivered shall be an
original, but all of which shall together constitute one and the same
instrument. A set of counterparts executed by all the parties hereto shall be
lodged with the Borrower and the Administrative Agent.

                                      -87-

<PAGE>


                  12.10 Effectiveness. This Agreement shall become effective on
the date (the "Effective Date") on which, the Borrower, each Agent and each of
the Lenders shall have signed a copy hereof (whether the same or different
copies) and shall have delivered the same to the Administrative Agent at its
Notice Office or, in the case of the Lenders and the Agents, shall have given
to the Administrative Agent telephonic (confirmed in writing), written telex or
facsimile transmission notice (actually received) at such office that the same
has been signed and mailed to it.


                  12.11 Headings Descriptive. The headings of the several
sections and subsections of this Agreement are inserted for convenience only
and shall not in any way affect the meaning or construction of any provision of
this Agreement.

                  12.12 Amendment or Waiver. Neither this Agreement nor any
other Credit Document nor any terms hereof or thereof may be changed, waived,
discharged or terminated unless such change, waiver, discharge or termination
is in writing signed by the Borrower and the Required Lenders, provided that no
such change, waiver, discharge or termination shall, without the consent of
each Lender (other than a Defaulting Lender) directly affected thereby, (i)
extend the Final Maturity Date (it being understood that any waiver of any
prepayment of, or the method of application of any prepayment to the
amortization of, the Loans shall not constitute any such extension), or extend
the stated maturity of any Letter of Credit beyond the Final Maturity Date, or
reduce the rate or extend the time of payment of interest (other than as a
result of waiving the applicability of any post-default increase in interest
rates) or Fees thereon, or reduce the principal amount thereof, or increase the
Commitment of any Lender over the amount thereof then in effect (it being
understood that a waiver of any Default or Event of Default or of a mandatory
reduction in the Total Commitment shall not constitute a change in the terms of
any Commitment of any Lender), (ii) amend, modify or waive any provision of
this Section 12.12, (iii) reduce the percentage specified in, or (except to
give effect to any additional facilities hereunder) otherwise modify, the
definition of Required Lenders, (iv) consent to the assignment or transfer by
the Borrower of any of its rights and obligations under this Agreement or (v)
release all or substantially all of the Collateral. No provision of Section 2
or 11 may be amended without the consent of the Letter of Credit Issuer or the
Agents, respectively.

                  12.13 Survival. All indemnities set forth herein including,
without limitation, in Section 1.10, 1.11, 2.06, 4.04, 11.06 or 12.01 shall
survive the execution and delivery of this Agreement and the making and
repayment of the Loans.

                  12.14 Domicile of Loans. Each Lender may transfer and carry
its Loans at, to or for the account of any branch office, subsidiary or
affiliate of such Lender, provided that the Borrower shall not be responsible
for costs arising under Section 1.10, 2.06 or 4.04 resulting from any such
transfer (other than a transfer pursuant to Section 1.12 or 1.13) to the extent
not otherwise applicable to such Lender prior to such transfer.

                                      -88-

<PAGE>


                  12.15 Confidentiality. Subject to Section 12.04, the Lenders
shall hold all non-public information obtained pursuant to the requirements of
this Agreement which has been identified as such by the Borrower in accordance
with its customary procedure for handling confidential information of this
nature and in accordance with safe and sound banking practices and in any event
may make disclosure to its Affiliates, employees, auditors, advisors or counsel

or as reasonably required by any bona fide transferee or participant in
connection with the contemplated transfer of any Loans or participation therein
(so long as such transferee or participant agrees to be bound by the provisions
of this Section 12.15) or as required or requested by any governmental agency
or representative thereof or pursuant to legal process, provided that, unless
specifically prohibited by applicable law or court order, each Lender shall
notify the Borrower of any request by any governmental agency or representative
thereof (other than any such request in connection with an examination of the
financial condition of such Lender by such governmental agency) for disclosure
of any such non-public information prior to disclosure of such information, and
provided further that in no event shall any Lender be obligated or required to
return any materials furnished by the Borrower or any Subsidiary.

                  12.16 Lender Register. The Borrower hereby designates the
Administrative Agent to serve as its agent, solely for purposes of this Section
12.16, to maintain a register (the "Lender Register") on which it will record
the Commitments from time to time of each of the Lenders, the Loans made by
each of the Lenders and each repayment in respect of the principal amount of
the Loans of each Lender. Failure to make any such recordation, or any error in
such recordation, shall not affect the Borrower's obligations in respect of
such Loans. With respect to any Lender, the transfer of the Commitments of such
Lender and the rights to the principal of, and interest on, any Loan made
pursuant to such Commitments shall not be effective until such transfer is
recorded on the Lender Register maintained by the Administrative Agent with
respect to ownership of such Commitments and Loans and prior to such
recordation all amounts owing to the transferor with respect to such
Commitments and Loans shall remain owing to the transferor. The registration of
assignment or transfer of all or part of any Commitments and Loans shall be
recorded by the Administrative Agent on the Lender Register only upon the
acceptance by the Administrative Agent of a properly executed and delivered
Assignment Agreement pursuant to Section 12.04(b). The Borrower agrees to
indemnify the Administrative Agent from and against any and all losses, claims,
damages and liabilities of whatsoever nature which may be imposed on, asserted
against or incurred by the Administrative Agent in performing its duties under
this Section 12.16 other than those resulting from the Administrative Agent's
willful misconduct or gross negligence.

                              *        *        *

                                      -89-

<PAGE>


                  IN WITNESS WHEREOF, each of the parties hereto has caused a
counterpart of this Agreement to be duly executed and delivered as of the date
first above written.

                       NORTH ATLANTIC TRADING ACQUISITION
                         COMPANY, INC.

                       By________________________________
                         Name:
                         Title:

                       NATIONAL WESTMINSTER BANK PLC,
                         Individually and as Administrative Agent

                       By________________________________
                         Name:
                         Title:

<PAGE>


                       GOLDMAN SACHS CREDIT PARTNERS, L.P.

                       By________________________________
                         Name:
                         Title:


<PAGE>


                       HCM HIGH YIELD OPPORTUNITY FUND, L.P.

                       By________________________________
                         Name:
                         Title:


<PAGE>


                       ING BARING (U.S.) CAPITAL CORP.

                       By________________________________
                         Name:
                         Title:


<PAGE>


                       LEHMAN BROTHERS COMMERCIAL PAPER,
                         INC.

                       By________________________________
                         Name:
                         Title:


<PAGE>


                       MACKAY SHIELDS FINANCIAL CORP.

                       By________________________________
                         Name:
                         Title:


<PAGE>



                       OAK HILL SECURITIES FUND, L.P.

                       By:  Oak Hill Securities GenPar, L.P.,
                            its General Partner

                       By:  Oak Hill Securities MGP, Inc.,
                            its General Partner

                       By:  ________________________________
                            Scott Krase
                            Vice President


<PAGE>


                       TRUST COMPANY OF THE WEST

                       By________________________________
                         Name:
                         Title:


<PAGE>


                       CRESCENT/MACH I PARTNERS, L.P.
                       By TCW Asset Management Company
                         its Investment Manager

                       By________________________________
                         Title:



<PAGE>

              

                             SUBSIDIARY GUARANTY

                  SUBSIDIARY GUARANTY, dated as of June 25, 1997 (as amended,
modified or supplemented from time to time, this "Guaranty"), made by each of
the undersigned (each, a "Guarantor" and together with any other entity that
becomes a party hereto pursuant to Section 26 hereof, collectively, the
"Guarantors"). Except as otherwise defined herein, terms used herein and defined
in the Credit Agreement (as defined below) shall be used herein as therein
defined.

                            W I T N E S S E T H :

                  WHEREAS North Atlantic Trading Company, Inc. (the "Borrower"),
the lenders from time to time party thereto (the "Lenders"), Gleacher NatWest,
Inc. as Arranging Agent (the "Arranging Agent"), and National Westminster Bank
Plc, as Administrative Agent (the "Administrative Agent", and together with the
Lenders and the Arranging Agent, the "Lender Creditors"), have entered into a
Credit Agreement, dated as of June __, 1997 (as amended, modified or
supplemented from time to time, the "Credit Agreement"), providing for the
making of Loans and the issuance of, and participation in, Letters of Credit as
contemplated therein;

                  WHEREAS, the Borrower may from time to time be party to one or
more Interest Rate Agreements (each such Interest Rate Agreement with an
Interest Rate Creditor (as defined below), a "Secured Interest Rate Agreement")
with National Westminster Bank Plc, in its individual capacity ("NatWest"), any
Lender or a syndicate of financial institutions organized by NatWest or such
Lender or an affiliate of NatWest or such Lender (even if NatWest or any such
Lender ceases to be a Lender under the Credit Agreement for any reason), and any
institution that participates therein, and in each case their subsequent assigns
(collectively, the "Interest Rate Creditors," and together with the Lender
Creditors, collectively, the "Creditors");

                  WHEREAS, each Guarantor is a wholly-owned direct or indirect
Subsidiary of the Borrower;

                  WHEREAS, it is a condition to the making of Loans and the
issuance of, and participation in, Letters of Credit under the Credit Agreement
that each Guarantor shall have executed and delivered this Guaranty; and

<PAGE>

                                                                      
                                                                      Page 2

                  WHEREAS, each Guarantor will obtain benefits from the
incurrence of Loans by, and the issuance of Letters of Credit to, the Borrower
under the Credit Agreement and the entering into of Secured Interest Rate
Agreements and, accordingly, desires to execute this Guaranty in order to
satisfy the conditions described in the preceding paragraph and to induce the

Lenders to make Loans to, and to issue and participate in Letters of Credit for
the account of, the Borrower and Interest Rate Creditors to enter into Secured
Interest Rate Agreements;

                  NOW, THEREFORE, in consideration of the foregoing and other
benefits accruing to each Guarantor, the receipt and sufficiency of which are
hereby acknowledged, each Guarantor hereby makes the following representations
and warran-ties to the Creditors and hereby covenants and agrees with each
Creditor as follows:

                  1.  Each Guarantor irrevocably and unconditionally, and 
jointly and severally, guarantees:

                  (i) to the Lender Creditors, the full and prompt payment when
         due (whether at the stated maturity, by acceleration or otherwise) of
         (a) the principal of and interest on the Notes issued by, and the Loans
         made to, the Borrower under the Credit Agreement, (b) all reimbursement
         obligations and Unpaid Drawings with respect to Letters of Credit
         issued under the Credit Agreement and (c) all other obligations
         (including obligations which, but for any automatic stay under Section
         362(a) of the Bankruptcy Code, would become due) and liabilities owing
         by the Borrower to the Lender Creditors under the Credit Agreement and
         the Credit Documents (including, without limitation, indemnities, Fees
         and interest thereon) now existing or hereafter incurred under, arising
         out of or in connection with the Credit Agreement or any other Credit
         Document and the due performance and compliance with the terms of the
         Credit Documents (all such principal, interest, liabilities and
         obligations, the "Credit Document Obligations"); and

                  (ii) to the Interest Rate Creditors, the full and prompt
         payment when due (whether at the stated maturity, by acceleration or
         otherwise) of all obligations (including obligations which, but for any
         automatic stay under Section 362(a) of the Bankruptcy Code, would
         become due) and liabilities owing by the Borrower under any Secured
         Interest Rate Agreement, whether now in existence or hereafter arising,
         and the due performance and compliance by the Borrower with all terms,
         conditions and agreements contained therein (all such obligations and
         liabilities, the "Interest Rate Obligations", and the Interest Rate
         Obligations

<PAGE>

                                                                      
                                                                      Page 3

         together with the Credit Document Obligations, collectively, the 
         "Guaranteed Obligations").

Each Guarantor understands, agrees and confirms that the Creditors may enforce
this Guaranty up to the full amount of the Guaranteed Obligations against each
Guarantor without proceeding against the Borrower, any other Guarantor or any
security for the Guaranteed Obligations, or under any other guaranty covering
all or a portion of the Guaranteed Obligations. All payments by each Guarantor
under this Guaranty shall be made on the same basis as payments by the Borrower

under Sections 4.03 and 4.04 of the Credit Agreement.

                  2. Additionally, each Guarantor, jointly and severally,
unconditionally and irrevocably, guarantees the payment of any and all
Guaranteed Obligations whether or not due or payable by the Borrower (subject to
the proviso contained above) upon the occurrence in respect of the Borrower of
any of the events specified in Section 9.05 of the Credit Agreement, and
unconditionally and irrevocably, jointly and severally, promises to pay such
Guaranteed Obligations to the Creditors, on demand, in lawful money of the
United States.

                  3. The liability of each Guarantor hereunder is exclusive and
independent of any security for or other guaranty of the indebtedness of the
Borrower whether executed by such Guarantor, any other Guarantor, any other
guarantor or by any other party, and the liability of each Guarantor hereunder
shall not be affected or impaired by (a) any direction as to application of
payment by the Borrower or by any other party, (b) any other continuing or other
guaranty, undertaking or maximum liability of a guarantor or of any other party
as to the indebtedness of the Borrower, (c) any payment on or in reduction of
any such other guaranty or undertaking, (d) any dissolution, termination or
increase, decrease or change in personnel by the Borrower or (e) any payment
made to any Creditor on the indebtedness which any Creditor repays to the
Borrower pursuant to court order in any bankruptcy, reorganization, arrangement,
moratorium or other debtor relief proceeding, and each Guarantor waives any
right to the deferral or modification of its obligations hereunder by reason of
any such proceeding.

                  4. The obligations of each Guarantor hereunder are independent
of the obligations of any other Guarantor, any other guarantor or the Borrower,
and a separate action or actions may be brought and prosecuted against each
Guarantor whether or not action is brought against any other Guarantor, any
other guarantor or the Borrower and whether or not any other Guarantor, any
other guarantor of the Borrower or the Borrower be joined in any such action or
actions.


<PAGE>

                                                                      
                                                                      Page 4

                  5. Each Guarantor hereby waives notice of acceptance of this
Guaranty and notice of any liability to which it may apply, and waives
promptness, diligence, presentment, demand of payment, protest, notice of
dishonor or nonpayment of any such liabilities, suit or taking of other action
by the Administrative Agent or any other Creditor against, and any other notice
to, any party liable thereon (including such Guarantor or any other guarantor of
the Borrower).

                  6. Any Creditor may at any time and from time to time without
the consent of, or notice to, any Guarantor, without incurring responsibility to
such Guarantor, without impairing or releasing the obligations of such Guarantor
hereunder, upon or without any terms or conditions and in whole or in part:


                   (i) change the manner, place or terms of payment of, and/or
         change or extend the time of payment of, renew or alter, any of the
         Guaranteed Obligations, any security therefor, or any liability
         incurred directly or indirectly in respect thereof, and the guaranty
         herein made shall apply to the Guaranteed Obligations as so changed,
         extended, renewed or altered;

                  (ii) sell, exchange, release, surrender, realize upon or
         otherwise deal with in any manner and in any order any property by
         whomsoever at any time pledged or mortgaged to secure, or howsoever
         securing, the Guaranteed Obligations or any liabilities (including any
         of those hereunder) incurred directly or indirectly in respect thereof
         or hereof, and/or any offset thereagainst;

                 (iii) exercise or refrain from exercising any rights against
         the Borrower, any other guarantor or others or otherwise act or refrain
         from acting;

                  (iv) settle or compromise any of the Guaranteed Obligations,
         any security therefor or any liability (including any of those
         hereunder) incurred directly or indirectly in respect thereof or
         hereof, and may subordinate the payment of all or any part thereof to
         the payment of any liability (whether due or not) of the Borrower to
         creditors of the Borrower (other than the Creditors);

                   (v) apply any sums by whomsoever paid or howsoever realized
         to any liability or liabilities of the Borrower to the Creditors
         regardless of what liabilities of the Borrower remain unpaid;

                  (vi) consent to or waive any breach of, or any act, omission
         or default under, any of the Credit Documents, the Secured Interest
         Rate Agreements or any of the instruments or agreements referred to
         therein, or otherwise amend,


<PAGE>

                                                                     
                                                                     Page 5

         modify or supplement any of the Credit Documents, the Secured Interest
         Rate Agreements or any of such other instruments or agreements; and/or

                 (vii) act or fail to act in any manner referred to in this
         Guaranty which may deprive such Guarantor of its right to subrogation
         against the Borrower to recover full indemnity for any payments made
         pursuant to this Guaranty.

                  7. No invalidity, irregularity or unenforceability of all or
any part of the Guaranteed Obligations or of any security therefor shall affect,
impair or be a defense to this Guaranty, and this Guaranty shall be primary,
absolute and unconditional notwithstanding the occurrence of any event or the
existence of any other circumstances which might constitute a legal or equitable
discharge of a surety or guarantor except payment in full of the Guaranteed

Obligations.

                  8. This Guaranty is a continuing one and all liabilities to
which it applies or may apply under the terms hereof shall be conclusively
presumed to have been created in reliance hereon. No failure or delay on the
part of any Creditor in exercising any right, power or privilege hereunder shall
operate as a waiver thereof; nor shall any single or partial exercise of any
right, power or privilege hereunder preclude any other or further exercise
thereof or the exercise of any other right, power or privilege. The rights and
remedies herein expressly specified are cumulative and not exclusive of any
rights or remedies which any Creditor would otherwise have. No notice to or
demand on any Guarantor in any case shall entitle such Guarantor to any other
further notice or demand in similar or other circumstances or constitute a
waiver of the rights of any Creditor to any other or further action in any
circumstances without notice or demand. It is not necessary for any Creditor to
inquire into the capacity or powers of the Borrower or any of its Subsidiaries
or the officers, directors, partners or agents acting or purporting to act on
its behalf, and any indebtedness made or created in reliance upon the professed
exercise of such powers shall be guaranteed hereunder.

                  9. Any indebtedness of the Borrower now or hereafter held by
any Guarantor is hereby subordinated to the indebtedness of the Borrower to the
Creditors; and such Indebtedness of the Borrower to any Guarantor, if the
Collateral Agent, after an Event of Default (as hereinafter defined) has
occurred, so requests, shall be collected, enforced and received by such
Guarantor as trustee for the Creditors and be paid over to the Creditors on
account of the Indebtedness of the Borrower to the Creditors, but without
affecting or impairing in any manner the liability of such Guarantor under the
other provisions of this Guaranty. Prior to the transfer by any Guarantor of any
note or negotiable instrument evidencing any Indebtedness of the

<PAGE>

                                                                      
                                                                      Page 6

Borrower to such Guarantor, such Guarantor shall mark such note or negotiable
instrument with a legend that the same is subject to this subordination.

                  10. (a) Each Guarantor hereby waives any right (except as
shall be required by applicable statute and cannot be waived) to require the
Creditors to: (i) proceed against the Borrower, any other Guarantor, any other
guarantor of the Borrower or any other party; (ii) proceed against or exhaust
any security held from the Borrower, any other Guarantor, any other guarantor of
the Borrower or any other party; or (iii) pursue any other remedy in the
Creditors' power whatsoever. Each Guarantor waives any defense based on or
arising out of any defense of the Borrower, any other Guarantor, any other
guarantor of the Borrower or any other party other than payment in full of the
Guaranteed Obligations, including, without limitation, any defense based on or
arising out of the disability of the Borrower, any other Guarantor, any other
guarantor of the Borrower or any other party, or the unenforceability of the
Guaranteed Obligations or any part thereof from any cause, or the cessation from
any cause of the liability of the Borrower other than payment in full of the
Guaranteed Obligations. The Creditors may, at their election, foreclose on any

security held by the Administrative Agent, the Collateral Agent or the other
Creditors by one or more judicial or nonjudicial sales, whether or not every
aspect of any such sale is commercially reasonable (to the extent such sale is
permitted by applicable law), or exercise any other right or remedy the
Creditors may have against the Borrower or any other party, or any security,
without affecting or impairing in any way the liability of any Guarantor
hereunder except to the extent the Guaranteed Obligations have been paid in
full. Each Guarantor waives any defense arising out of any such election by the
Administrative Agent, the Collateral Agent and the other Creditors, even though
such election operates to impair or extinguish any right of reimbursement or
subrogation or other right or remedy of such Guarantor against the Borrower, any
other Guarantor or any other party or any security.

                  (b) Each Guarantor waives all presentments, demands for
performance, protests and notices, including, without limitation, notices of
nonperformance, notices of protest, notices of dishonor, notices of acceptance
of this Guaranty, and notices of the existence, creation or incurring of new or
additional Indebtedness. Each Guarantor assumes all responsibility for being and
keeping itself informed of the Borrower's financial condition and assets, and of
all other circumstances bearing upon the risk of nonpayment of the Guaranteed
Obligations and the nature, scope and extent of the risks which any Guarantor
assumes and incurs hereunder, and agrees that the Creditors shall have no duty
to advise such Guarantor of information known to them regarding such
circumstances or risks.

<PAGE>

                                                                     
                                                                     Page 7

                  (c) Until such time as the Guaranteed Obligations have been
paid in full in cash or Cash Equivalents, each Guarantor hereby waives all
rights of subrogation which it may at any time otherwise have as a result of
this Guaranty (whether contractual, under Section 509 of the Bankruptcy Code, or
otherwise) to the claims of the Creditors against the Borrower, any other
Guarantor or any other guarantor of the Guaranteed Obligations and all
contractual, statutory or common law rights of reimbursement, contribution or
indemnity from the Borrower or any other Guarantor which it may at any time
otherwise have as a result of this Guaranty.

                  11. If and to the extent that any Guarantor makes any payment
to any Creditor or to any other Person pursuant to or in respect of this
Guaranty, any claim which such Guarantor may have against the Borrower by reason
thereof shall be subject and subordinate to the prior payment in full of the
Guaranteed Obligations to each Creditor. Prior to the transfer by any Guarantor
of any note or negotiable instrument evidencing any indebtedness of the Borrower
to such Guarantor, such Guarantor shall mark such note or negotiable instrument
with a legend that the same is subject to this subordination.

                  12. Each Guarantor covenants and agrees that on and after the
date hereof and until the Total Commitment and all Secured Interest Rate
Agreements have been terminated, no Note remains outstanding and all Guaranteed
Obligations have been paid in full, such Guarantor shall take, or will refrain
from taking, as the case may be, all actions that are necessary to be taken or

not taken so that no violation of any provision, covenant or agreement contained
in Section 7 or 8 of the Credit Agreement, and so that no Event of Default, is
caused by the actions of such Guarantor or any of its Subsidiaries.

                  13. Each Guarantor hereby jointly and severally agrees to pay
all reasonable out-of-pocket costs and expenses (including, without limitation,
the reasonable fees and disbursements of counsel) of each Creditor in connection
with the enforcement of this Guaranty and in connection with any amendment,
waiver or consent relating to this Guaranty.

                  14. This Guaranty shall be binding upon each Guarantor and its
successors and assigns and shall inure to the benefit of the Creditors and their
successors and assigns to the extent permitted under the Credit Agreement.

                  15. Neither this Guaranty nor any provision hereof may be
changed, waived, discharged or terminated except with the written consent of the
Required Lenders (or to the extent required by Section 12.12 of the Credit
Agreement, with the

<PAGE>

                                                                     
                                                                     Page 8

written consent of each Lender) and each Guarantor affected thereby (it being
understood that the addition or release of any Guarantor hereunder shall not
constitute a change, waiver, discharge or termination affecting any Guarantor
other than the Guarantor so added or released), provided that (x) no such
change, waiver, modification or variance shall be made to this Section 15
without the consent of each Creditor affected thereby and (y) any change,
waiver, modification or variance affecting the rights and benefits of a single
Class (as defined below) of Creditors (and not all Creditors in a like or
similar manner) shall require the written consent of the Requisite Creditors (as
defined below) of such Class. For the purpose of this Guaranty, the term "Class"
shall mean each class of Creditors, i.e., whether (i) the Lender Creditors as
holders of the Credit Document Obligations or (ii) the Interest Rate Creditors
as holders of the Interest Rate Obligations. For the purpose of this Guaranty,
the term "Requisite Creditors" of any Class shall mean (i) with respect to the
Credit Document Obligations, the Required Lenders and (ii) with respect to the
Interest Rate Obligations, the holders of at least a majority of all obligations
outstanding from time to time under the Secured Interest Rate Agreements.

                  16. Each Guarantor acknowledges that an executed (or
conformed) copy of each of the Credit Documents and the Secured Interest Rate
Agreements has been made available to its principal executive officers and such
officers are familiar with the contents thereof.

                  17. In addition to any rights now or hereafter granted under
applicable law (including, without limitation, Section 151 of the New York
Debtor and Creditor Law) and not by way of limitation of any such rights, upon
the occurrence and during the continuance of an Event of Default (such term
shall mean and include any "Event of Default" as defined in the Credit Agreement
or any payment default under any Secured Interest Rate Agreement continuing
after any applicable grace period), each Creditor is hereby authorized, at any

time or from time to time, without notice to any Guarantor or to any other
Person, any such notice being expressly waived, to set off and to appropriate
and apply any and all deposits (general or special) and any other indebtedness
at any time held or owing by such Creditor to or for the credit or the account
of any Guarantor, against and on account of the obligations and liabilities of
such Guarantor to such Creditor under this Guaranty, irrespective of whether or
not such Creditor shall have made any demand hereunder and although said
obligations, liabilities, deposits or claims, or any of them, shall be
contingent or unmatured. Each Creditor agrees to promptly notify the relevant
Guarantor after any such set off and application, provided that the failure to
give such notice shall not affect the validity of such set off and application.


<PAGE>

                                                                     
                                                                     Page 9

                  18. All notices, requests, demands or other communications
provided for hereunder made in writing (including communications by facsimile
transmission) shall be deemed to have been duly given or made when delivered to
the Person to which such notice, request, demand or other communication is
required or permitted to be given or made under this Guaranty, addressed to such
party at (i) in the case of any Lender Creditor, as provided in the Credit
Agreement, (ii) in the case of each Guarantor, at its address set forth opposite
its signature below and (iii) in the case of any Interest Rate Creditor, at such
address as such Interest Rate Creditor shall have specified in writing to the
Guarantors; or in any case at such other address as any of the Persons listed
above may hereafter notify the others in writing.

                  19. If claim is ever made upon any Creditor for repayment or
recovery of any amount or amounts received in payment or on account of any of
the Guaranteed Obligations and any such Creditor repays all or part of said
amount by reason of (i) any judgment, decree or order of any court or
administrative body having jurisdiction over such Creditor or any of its
property or (ii) any settlement or compromise of any such claim effected by such
Creditor with any such claimant (including the Borrower), then and in such event
each Guarantor agrees that any such judgment, decree, order, settlement or
compromise shall be binding upon such Guarantor, notwithstanding any revocation
hereof or other instrument evidencing any liability of the Borrower, and each
Guarantor shall be and remain liable to such Creditor hereunder for the amount
so repaid or recovered to the same extent as if such amount had never originally
been received by any such Creditor.

                  20. (a) THIS GUARANTY AND THE RIGHTS AND OBLIGATIONS OF THE
CREDITORS AND OF THE UNDERSIGNED HEREUNDER SHALL BE GOVERNED BY AND CONSTRUED IN
ACCORDANCE WITH THE LAW OF THE STATE OF NEW YORK. Any legal action or proceeding
with respect to this Guaranty may be brought in the courts of the State of New
York or of the United States of America for the Southern District of New York,
and, by execution and delivery of this Guaranty, each Guarantor hereby
irrevocably accepts for itself and in respect of its property, generally and
unconditionally, the jurisdiction of the aforesaid courts. Each Guarantor hereby
irrevocably designates, appoints and empowers CT Corporation System with offices
on the date hereof at 1633 Broadway, New York, NY 10019, as its designee,

appointee and agent to receive, accept and acknowledge for and on its behalf,
and in respect of its property, service of any and all legal process, summons,
notices and documents which may be served in any such action or proceeding. If
for any reason such designee, appointee and agent shall cease to be available to
act as such, each Guarantor agrees to designate a new designee, appointee and
agent in New York City on the terms and for the purposes of this provision
satisfactory to the Administrative Agent under this


<PAGE>

                                                                     
                                                                     Page 10

Agreement. Each Guarantor further irrevocably consents to the service of process
out of any of the aforementioned courts in any such action or proceeding by the
mailing of copies thereof by registered or certified mail, postage prepaid, to
each Guarantor at its address set forth opposite its signature below, such
service to become effective 30 days after such mailing. Nothing herein shall
affect the right of any of the Creditors to serve process in any other manner
permitted by law or to commence legal proceedings or otherwise proceed against
any Guarantor in any other jurisdiction.

                  (b) Each Guarantor hereby irrevocably waives any objection
which it may now or hereafter have to the laying of venue of any of the
aforesaid actions or proceedings arising out of or in connection with this
Guaranty or any other Credit Document brought in the courts referred to in
clause (a) above and hereby further irrevocably waives and agrees not to plead
or claim in any such court that such action or proceeding brought in any such
court has been brought in an inconvenient forum.

                  (c) Each Guarantor hereby irrevocably waives all rights to a
trial by jury in any action, proceeding or counterclaim arising out of or
relating to this Guaranty, the other Credit Documents or the transactions
contemplated hereby or thereby.

                  21. In the event that all of the capital stock of one or more
Guarantors is sold or otherwise disposed of or liquidated in compliance with the
requirements of Section 8.02 of the Credit Agreement (or such sale or other
disposition has been approved in writing by the Required Lenders (or all Lenders
if required by Section 12.12 of the Credit Agreement)) and the proceeds of such
sale, disposition or liquidation are applied, to the extent applicable, in
accordance with the provisions of the Credit Agreement, such Guarantor shall be
released from this Guaranty and this Guaranty shall, as to each such Guarantor
or Guarantors, terminate, and have no further force or effect (it being
understood and agreed that the sale of one or more Persons that own, directly or
indirectly, all of the capital stock or partnership interests of any Guarantor
shall be deemed to be a sale of such Guarantor for the purposes of this Section
21).

                  22. Each Guarantor, in addition to the subrogation rights it
shall have against the Borrower under applicable law as a result of any payment
it makes hereunder, shall also have a right of contribution against all other
Guarantors in respect of any such payment pro rata among same based on their

respective net fair value as enterprises, provided any such right of
contribution shall be subject and subordinate to the prior payment in full of
the Guaranteed Obligations (and such Guarantor's obligations in respect
thereof). It is the desire and intent of each Guarantor and the Creditors that
this Guaranty shall be enforced to the fullest extent permissible under the laws
and public policies applied in each jurisdiction in which enforcement is sought.
If

<PAGE>

                                                                     
                                                                     Page 11

and to the extent that the obligations of any Guarantor under this Guaranty
would, in the absence of this sentence, be adjudicated to be invalid or
unenforceable because of any applicable state or federal law relating to
fraudulent conveyances or transfers, then the amount of such Guarantor's
liability hereunder in respect of the Guaranteed Obligations shall be deemed to
be reduced ab initio to that maximum amount which would be permitted without
causing such Guarantor's obligations hereunder to be so invalidated.

                  23. The Creditors agree that this Guaranty may be enforced
only by the action of the Administrative Agent or the Collateral Agent, in each
case acting upon the instructions of the Required Lenders and that no other
Creditor shall have any right individually to seek to enforce or to enforce this
Guaranty or to realize upon the security to be granted by the Security
Documents, it being understood and agreed that such rights and remedies may be
exercised by the Administrative Agent or the Collateral Agent for the benefit of
the Creditors upon the terms of this Guaranty and the Security Documents. The
Creditors further agree that this Guaranty may not be enforced against any
director, officer or employee of any Guarantor.

                  24. This Guaranty may be executed in any number of
counterparts and by the different parties hereto on separate counterparts, each
of which when so executed and delivered shall be an original, but all of which
shall together constitute one and the same instrument. A set of counterparts
executed by all the parties hereto shall be lodged with the Borrower and the
Administrative Agent.

                  25.  All payments made by any Guarantor hereunder will be made
without setoff, counterclaim or other defense.

                  26. It is understood and agreed that any Subsidiary of the
Borrower that is required to execute a counterpart of this Guaranty pursuant to
the Credit Agreement shall automatically become a Guarantor hereunder by
executing a counterpart hereof and delivering the same to the Administrative
Agent.

<PAGE>
                                                                     Page 12

                  IN WITNESS WHEREOF, each Guarantor has caused this Guaranty to
be executed and delivered as of the date first above written.

[Addresses]                                       [LIST EACH GUARANTOR],
                                                    as a Guarantor

                                                   By_______________________
                                                     Title:

Accepted and Agreed to:

NATIONAL WESTMINSTER BANK PLC,
  as Administrative Agent for the Lenders

By_______________________
  Name:
  Title:



<PAGE>
              
===============================================================================


                              SECURITY AGREEMENT


                                     among


                      NORTH ATLANTIC TRADING COMPANY, INC.

                     VARIOUS SUBSIDIARIES OF NORTH ATLANTIC
                             TRADING COMPANY, INC.,


                                      and


                         NATIONAL WESTMINSTER BANK PLC,
                              as Collateral Agent



                           Dated as of June 25, 1997


===============================================================================

<PAGE>

                               TABLE OF CONTENTS

<TABLE>
<CAPTION>
                                                                                                    Page
<S>                                                                                                   <C>
ARTICLE I        SECURITY INTERESTS..................................................................  2
                 1.1  Grant of Security Interests....................................................  2
                 1.2  Power of Attorney..............................................................  3

ARTICLE II       GENERAL REPRESENTATIONS, WARRANTIES AND COVENANTS...................................  3
                 2.1  Necessary Filings..............................................................  3
                 2.2  No Liens.......................................................................  3
                 2.3  Other Financing Statements.....................................................  4
                 2.4  Chief Executive Office; Records................................................  4
                 2.5  Location of Inventory and Equipment............................................  4
                 2.6  Trade Names; Change of Name....................................................  5
                 2.7  Recourse.......................................................................  5

ARTICLE III      SPECIAL PROVISIONS CONCERNING
                 RECEIVABLES; CONTRACT RIGHTS; INSTRUMENTS...........................................  6
                 3.1  Additional Representations and Warranties......................................  6
                 3.2  Maintenance of Records.........................................................  6
                 3.3  Modification of Terms; etc.....................................................  7
                 3.4  Collection.....................................................................  7
                 3.5  Direction to Account Debtors; etc..............................................  7
                 3.6  Instruments....................................................................  8
                 3.7  Further Actions................................................................  8

ARTICLE IV       SPECIAL PROVISIONS CONCERNING TRADEMARKS............................................  8
                 4.1  Additional Representations and Warranties......................................  8
                 4.2  Licenses and Assignments.......................................................  9
                 4.3  Infringements..................................................................  9
                 4.4  Preservation of Marks..........................................................  9
                 4.5  Maintenance of Registration....................................................  9
                 4.6  Future Registered Marks........................................................  9
                 4.7  Remedies....................................................................... 10

ARTICLE V        SPECIAL PROVISIONS CONCERNING TRADE SECRET RIGHTS,
                 PATENTS AND COPYRIGHTS.............................................................. 10
                 5.1  Additional Representations and Warranties...................................... 10
                 5.2  Licenses and Assignments....................................................... 11
                 5.3  Infringements.................................................................. 11
                 5.4  Maintenance of Patents and Copyrights.......................................... 11
                 5.5  Prosecution of Patent Applications and Copyright Applications.................. 11
                 5.6  Other Patents and Copyrights................................................... 12
                 5.7  Remedies....................................................................... 12
</TABLE>

                                      (i)

<PAGE>

<TABLE>
<CAPTION>
                                                                                                    Page
<S>                                                                                                   <C>
ARTICLE VI       PROVISIONS CONCERNING ALL COLLATERAL................................................ 12
                 6.1  Protection of Collateral Agent's Security...................................... 12
                 6.2  Warehouse Receipts Non-Negotiable.............................................. 13
                 6.3  Further Actions................................................................ 13
                 6.4  Financing Statements........................................................... 13

ARTICLE VII      REMEDIES UPON OCCURRENCE OF EVENT OF DEFAULT........................................ 14
                 7.1  Remedies; Obtaining the Collateral Upon Default................................ 14
                 7.2  Remedies; Disposition of the Collateral........................................ 15
                 7.3  Waiver of Claims............................................................... 16
                 7.4  Application of Proceeds........................................................ 17
                 7.5  Remedies Cumulative............................................................ 19
                 7.6  Discontinuance of Proceedings.................................................. 19

ARTICLE VIII     INDEMNITY........................................................................... 19
                 8.1  Indemnity...................................................................... 19
                 8.2  Indemnity Obligations Secured by Collateral; Survival.......................... 21

ARTICLE IX       DEFINITIONS......................................................................... 21

ARTICLE X        MISCELLANEOUS....................................................................... 27
                 10.1  Notices....................................................................... 27
                 10.2  Waiver; Amendment............................................................. 27
                 10.3  Obligations Absolute.......................................................... 28
                 10.4  Successors and Assigns........................................................ 28
                 10.5  Headings Descriptive.......................................................... 29
                 10.6  Severability.................................................................. 29
                 10.7  GOVERNING LAW................................................................. 29
                 10.8  Assignors' Duties............................................................. 29
                 10.9  Termination; Release.......................................................... 29
                 10.10  Collateral Agent............................................................. 30
                 10.11  Counterparts................................................................. 30
                 10.12  Additional Assignors......................................................... 31

ANNEX A          Schedule of Chief Executive Offices; Record Locations
ANNEX B          Schedule of Equipment and Inventory Locations
ANNEX C          Schedule of Trade and Fictitious Names
ANNEX D          Schedule of Marks
ANNEX E          Schedule of Patents and Applications
ANNEX F          Schedule of Copyrights and Applications
</TABLE>

                                      (ii)

<PAGE>

   

                              SECURITY AGREEMENT


                  SECURITY AGREEMENT, dated as of June 25, 1997, among each of
the undersigned (each, an "Assignor" and, together with any other entity that
becomes a party hereto pursuant to Section 10.12 hereof, collectively, the
"Assignors") and NATIONAL WESTMINSTER BANK PLC, as Collateral Agent (the
"Collateral Agent") for the Secured Creditors (as defined below). Capitalized
terms used herein shall have the meaning specified in Article IX herein or, if
not defined therein, as specified in the Credit Agreement.

                             W I T N E S S E T H :

                  WHEREAS, North Atlantic Trading Company, Inc. (the
"Borrower"), the financial institutions from time to time party thereto (the
"Lenders"), Gleacher NatWest, Inc. as Arranging Agent (the "Arranging Agent"),
and National Westminster Bank Plc, as Administrative Agent (the "Administrative
Agent" and together with the Lenders and the Arranging Agent, the "Lender
Creditors"), have entered into a Credit Agreement, dated as of June __, 1997
(as amended, modified or supplemented from time to time, the "Credit
Agreement"), providing, inter alia, for the making of Loans and the issuance
of, and participation in, Letters of Credit as contemplated therein;

                  WHEREAS, the Borrower may from time to time be party to one
or more Interest Rate Agreements (each such Interest Rate Agreement with an
Interest Rate Creditor (as defined below), a "Secured Interest Rate Agreement")
with National Westminster Bank Plc, in its individual capacity ("NatWest"), any
Lender or a syndicate of financial institutions organized by NatWest or such
Lender or an affiliate of NatWest or such Lender (even if NatWest or any such
Lender ceases to be a Lender under the Credit Agreement for any reason), and
any institution that participates therein, and in each case their subsequent
assigns (collectively, the "Interest Rate Creditors," and together with the
Lender Creditors, collectively, the "Secured Creditors");

                  WHEREAS, pursuant to the Subsidiary Guaranty, dated as of
June __, 1997 (as amended, modified or supplemented from time to time, the
"Subsidiary Guaranty"), each Assignor (other than the Borrower) has jointly and
severally guaranteed to the Secured

<PAGE>

                                                                      
                                                                         Page 2


Creditors the payment when due of the Guaranteed Obligations (as defined in the
Subsidiary Guaranty);

                  WHEREAS, it is a condition precedent to the making of Loans
and the issuance of, and participation in, Letters of Credit under the Credit

Agreement that each Assignor shall have executed and delivered to the
Collateral Agent this Agreement;

                  WHEREAS, each Assignor desires to execute this Agreement to
satisfy the conditions described in the preceding paragraph;

                  NOW, THEREFORE, in consideration of the benefits accruing to
each Assignor, the receipt and sufficiency of which are hereby acknowledged,
each Assignor hereby makes the following representations and warranties and
hereby covenants and agrees as follows:

                                   ARTICLE I

                               SECURITY INTERESTS

                  1.1 Grant of Security Interests. (a) As security for the
prompt and complete payment and performance when due of all of its Obligations,
each Assignor does hereby sell, assign and transfer unto the Collateral Agent,
and does hereby grant to the Collateral Agent for the benefit of the Secured
Creditors, a continuing first priority security interest in, all of the right,
title and interest of such Assignor in, to and under all of the following,
whether now existing or hereafter from time to time acquired: (i) each and
every Receivable, (ii) all Contracts, together with all Contract Rights arising
thereunder, (iii) all Inventory, (iv) all Equipment, (v) all Marks, together
with the registrations and right to all renewals thereof, and the goodwill of
the business of such Assignor symbolized by the Marks, (vi) the Cash Collateral
Account established for such Assignor and all monies, securities and
instruments deposited or required to be deposited in such Cash Collateral
Account, (vii) all Patents and Copyrights and all reissues, renewals or
extensions thereof, (viii) all computer programs of such Assignor and all
intellectual property rights therein and all other proprietary information of
such Assignor, including, but not limited to, Trade Secret Rights, (ix) all
insurance policies, (x) all Permits, (xi) all other Goods, General Intangibles,
Chattel Paper, Documents and Instruments (other than the Pledged Securities),
and (xii) all Proceeds and products of any and all of the foregoing (all of the
above collectively, the "Collateral").

<PAGE>

                                                                      
                                                                         Page 3


                  (b) The security interest of the Collateral Agent under this
Agreement extends to all Collateral of the kind which is the subject of this
Agreement which any Assignor may acquire at any time during the continuation of
this Agreement.

                  1.2 Power of Attorney. Each Assignor hereby appoints the
Collateral Agent its true and lawful attorney, irrevocably, with full power
after the occurrence of and during the continuance of an Event of Default (in
the name of such Assignor or otherwise) to act, require, demand, receive,
compound and give acquittance for any and all monies and claims for monies due
or to become due to such Assignor under or arising out of the Collateral, to

endorse any checks or other instruments or orders in connection therewith and
to file any claims or take any action or institute any proceedings which the
Collateral Agent may deem to be necessary or advisable in the premises, which
appointment as attorney is coupled with an interest.

                                   ARTICLE II

               GENERAL REPRESENTATIONS, WARRANTIES AND COVENANTS

                  Each Assignor represents, warrants and covenants, which
representations, warranties and covenants shall survive execution and delivery
of this Agreement, as follows:

                  2.1 Necessary Filings. All filings, registrations and
recordings necessary or appropriate to create, preserve, protect and perfect
the security interest granted by such Assignor to the Collateral Agent hereby
in respect of the Collateral have been accomplished and the security interest
granted to the Collateral Agent pursuant to this Agreement in and to the
Collateral constitutes a perfected security interest therein superior and prior
to the rights of all other Persons therein and subject to no other Liens (other
than Permitted Liens) and is entitled to all the rights, priorities and
benefits afforded by the Uniform Commercial Code or other relevant law as
enacted in any relevant jurisdiction to perfected security interests.

                  2.2 No Liens. Such Assignor is, and as to Collateral acquired
by it from time to time after the date hereof such Assignor will be, the owner
of all Collateral free from any Lien, security interest, encumbrance or other
right, title or interest of any Person (other than Permitted Liens), and such
Assignor shall defend the Collateral against all claims and demands of all
Persons at any time claiming the same or any interest therein adverse to the
Collateral Agent.

<PAGE>

                                                                      
                                                                         Page 4


                  2.3 Other Financing Statements. There is no financing
statement (or similar statement or instrument of registration under the law of
any jurisdiction) covering or purporting to cover any interest of any kind in
the Collateral (other than financing statements filed in respect of Permitted
Liens) and so long as the Total Commitment has not been terminated or any Note
remains unpaid or any Letter of Credit remains outstanding or any of the
Obligations remain unpaid or any Secured Interest Rate Agreement remains in
effect, such Assignor will not execute or authorize to be filed in any public
office any financing statement (or similar statement or instrument of
registration under the law of any jurisdiction) or statements relating to the
Collateral, except financing statements filed or to be filed in respect of and
covering the security interests granted hereby by such Assignor or as permitted
by the Credit Agreement.

                  2.4 Chief Executive Office; Records. The chief executive
office of such Assignor is located at the address or addresses indicated on

Annex A hereto. Such Assignor will not move its chief executive office except
to such new location as such Assignor may establish in accordance with the last
sentence of this Section 2.4. The originals of all documents evidencing all
Receivables and Contract Rights and Trade Secret Rights of such Assignor and
the only original books of account and records of such Assignor relating
thereto are, and will continue to be, kept at such chief executive office
and/or one or more of the locations shown on Annex A, or at such new locations
as such Assignor may establish in accordance with the last sentence of this
Section 2.4. All Receivables and Contract Rights and Trade Secret Rights of
such Assignor are, and will continue to be, maintained at, and controlled and
directed (including, without limitation, for general accounting purposes) from,
the office locations described above, or such new locations as such Assignor
may establish in accordance with the last sentence of this Section 2.4. Such
Assignor shall not establish new locations for such offices until (i) it shall
have given to the Collateral Agent not less than 30 days' prior written notice
(or such lesser notice as shall be acceptable to the Collateral Agent in the
case of a new record location to be established in connection with
newly-acquired Contracts) of its intention to do so, clearly describing such
new location and providing such other information in connection therewith as
the Collateral Agent may reasonably request and (ii) with respect to such new
location, it shall have taken all action, satisfactory to the Collateral Agent,
to maintain the security interest of the Collateral Agent in the Collateral
intended to be granted hereby at all times fully perfected and in full force
and effect.

                  2.5 Location of Inventory and Equipment. All Inventory and
Equipment held on the date hereof by such Assignor is located at one of the
locations shown on Annex B attached hereto. Such Assignor agrees that all
Inventory and Equipment now held or subsequently acquired by it shall be kept
at (or shall be in transport to or from) any one of

<PAGE>

                                                                      
                                                                         Page 5


the locations shown on Annex B hereto, or such new location as such Assignor
may establish in accordance with the last sentence of this Section 2.5. Such
Assignor may establish a new location for Inventory and Equipment only if (i)
it shall have given to the Collateral Agent not less than 30 days' prior
written notice of its intention to do so, clearly describing such new location
and providing such other information in connection therewith as the Collateral
Agent may reasonably request, and (ii) with respect to such new location, it
shall have taken all action reasonably satisfactory to the Collateral Agent to
maintain the security interest of the Collateral Agent in the Collateral
intended to be granted hereby at all times fully perfected and in full force
and effect.

                  2.6 Trade Names; Change of Name. Such Assignor does not have
or operate in any jurisdiction under, or in the preceding 2 years has not had
or has not operated in any jurisdiction under, any trade names, fictitious
names or other names (including, without limitation, any names of divisions or
operations) except its legal name and such other trade, fictitious or other

names as are listed on Annex C hereto. Such Assignor has only operated under
each name set forth in Annex C in the jurisdiction or jurisdictions set forth
opposite each such name on Annex C. Such Assignor shall not change its legal
name or assume or operate in any jurisdiction under any trade, fictitious or
other name except those names listed on Annex C hereto in the jurisdictions
listed with respect to such names and new names (including, without limitation,
any names of divisions or operations) and/or jurisdictions established in
accordance with the last sentence of this Section 2.6. Such Assignor shall not
assume or operate in any jurisdiction under any new trade, fictitious or other
name or operate under any existing name in any additional jurisdiction until
(i) it shall have given to the Collateral Agent not less than 30 days' prior
written notice of its intention to do so, clearly describing such new name
and/or jurisdiction and, in the case of a new name, the jurisdictions in which
such new name shall be used and providing such other information in connection
therewith as the Collateral Agent may reasonably request and (ii) with respect
to such new name and/or new jurisdiction, it shall have taken all action to
maintain the security interest of the Collateral Agent in the Collateral
intended to be granted hereby at all times fully perfected and in full force
and effect.

                  2.7 Recourse. This Agreement is made with full recourse to
such Assignor and pursuant to and upon all the warranties, representations,
covenants, and agreements on the part of such Assignor contained herein, in the
Secured Interest Rate Agreements and otherwise in writing in connection
herewith or therewith.

<PAGE>

                                                                      
                                                                         Page 6

                                  ARTICLE III

                         SPECIAL PROVISIONS CONCERNING
                   RECEIVABLES; CONTRACT RIGHTS; INSTRUMENTS

                  3.1 Additional Representations and Warranties. As of the time
when each of its Receivables arises, each Assignor shall be deemed to have
represented and warranted that such Receivable, and all records, papers and
documents relating thereto (if any) are genuine and in all respects what they
purport to be, and that all papers and documents (if any) relating thereto (i)
will represent the genuine, legal, valid and binding obligation of the account
debtor, subject to adjustments customary in the business of such Assignor, and
evidencing indebtedness unpaid and owed by the respective account debtor
arising out of the performance of labor or services or the sale or lease and
delivery of the merchandise listed therein, or both, (ii) will be the only
original writings evidencing and embodying such obligation of the account
debtor named therein (other than copies created for general accounting
purposes), (iii) will evidence true and legally valid obligations, enforceable
in accordance with their respective terms, subject to adjustments customary in
the business of such Assignor and (iv) will be in compliance and will conform
with all applicable federal, state and local laws and applicable laws of any
relevant foreign jurisdiction.


                  3.2 Maintenance of Records. Each Assignor will keep and
maintain at its own cost and expense satisfactory and complete records of its
Receivables and Contracts, including, but not limited to, the originals of all
documentation (including each Contract) with respect thereto, records of all
payments received, all credits granted thereon, all merchandise returned and
all other dealings therewith, and such Assignor will make the same available to
the Collateral Agent for inspection, at such Assignor's own cost and expense,
at any and all reasonable times upon demand. If requested by the Collateral
Agent while an Event of Default is in existence, such Assignor shall, at its
own cost and expense, deliver all tangible evidence of its Receivables and
Contract Rights (including, without limitation, copies of all documents
evidencing the Receivables and all Contracts, such copies to be certified as
true and complete by an appropriate officer of such Assignor) and such books
and records to the Collateral Agent or to its representatives (copies of which
evidence and books and records may be retained by such Assignor) at any time
upon its demand. If the Collateral Agent so directs while an Event of Default
is in existence, such Assignor shall legend, in form and manner reasonably
satisfactory to the Collateral Agent, the Receivables and Contracts, as well as
books, records and documents of such Assignor evidencing or pertaining to such
Receivables with an appropriate reference to the fact that such Receivables and
Contracts have been assigned to the Collateral Agent and that the Collateral
Agent has a security interest therein.

<PAGE>

                                                                      
                                                                         Page 7


                  3.3 Modification of Terms; etc. No Assignor shall rescind or
cancel any indebtedness evidenced by any Receivable or under any Contract, or
modify any term thereof or make any adjustment with respect thereto, or extend
or renew the same, or compromise or settle any material dispute, claim, suit or
legal proceeding relating thereto, or sell any Receivable or Contract, or
interest therein, without the prior written consent of the Collateral Agent,
except (i) as permitted by Section 3.4 hereof and (ii) so long as no Event of
Default is then in existence, such Assignor may modify, make adjustments with
respect to, extend or renew any Contracts in the ordinary course of business.
Each Assignor will duly fulfill all obligations on its part to be fulfilled
under or in connection with the Receivables and Contracts and will do nothing
to impair the rights of the Collateral Agent in the Receivables or Contracts.

                  3.4 Collection. Each Assignor shall endeavor to cause to be
collected from the account debtor named in each of its Receivables or obligor
under any Contract, as and when due (including, without limitation, amounts
which are delinquent, such amounts to be collected in accordance with generally
accepted lawful collection procedures) any and all amounts owing under or on
account of such Receivable or Contract, and apply forthwith upon receipt
thereof all such amounts as are so collected to the outstanding balance of such
Receivable or under such Contract, except that, so long as no Event of Default
is then in existence, any Assignor may allow in the ordinary course of business
as adjustments to amounts owing under its Receivables and Contracts (i) an
extension or renewal of the time or times of payment, or settlement for less
than the total unpaid balance, which such Assignor finds appropriate in

accordance with sound business judgment and (ii) a refund or credit due as a
result of returned or damaged merchandise or improperly performed services. The
costs and expenses (including, without limitation, attorneys' fees) of
collection, whether incurred by any Assignor or the Collateral Agent, shall be
borne by such Assignor.

                  3.5 Direction to Account Debtors; etc. Upon the occurrence
and during the continuance of an Event of Default, and if the Collateral Agent
so directs any Assignor, to the extent permitted by applicable law, such
Assignor agrees (x) to cause all payments on account of the Receivables and
Contracts to be made directly to the Cash Collateral Account, (y) that the
Collateral Agent may, at its option, directly notify the obligors with respect
to any Receivables and/or under any Contracts to make payments with respect
thereto as provided in preceding clause (x) and (z) that the Collateral Agent
may enforce collection of any Receivables or Contracts and may adjust, settle
or compromise the amount of payment thereof. The Collateral Agent may apply any
or all amounts then in, or thereafter deposited in, the Cash Collateral Account
in the manner provided in Section 7.4

<PAGE>

                                                                      
                                                                         Page 8


of this Agreement. The costs and expenses (including attorneys' fees) of
collection, whether incurred by any Assignor or the Collateral Agent, shall be
borne by such Assignor.

                  3.6 Instruments. If any Assignor owns or acquires any
Instrument, such Assignor will within 10 Business Days notify the Collateral
Agent thereof and, upon request by the Collateral Agent, promptly deliver such
Instrument to the Collateral Agent appropriately endorsed to the order of the
Collateral Agent as further security hereunder.

                  3.7 Further Actions. Each Assignor will, at its own expense,
make, execute, endorse, acknowledge, file and/or deliver to the Collateral
Agent from time to time such vouchers, invoices, schedules, confirmatory
assignments, conveyances, financing statements, transfer endorsements, powers
of attorney, certificates, reports and other assurances or instruments and take
such further steps relating to its Receivables, Contracts, Instruments and
other property or rights covered by the security interest hereby granted, as
the Collateral Agent may reasonably require to give effect to the purposes of
this Agreement.

                                   ARTICLE IV

                    SPECIAL PROVISIONS CONCERNING TRADEMARKS

                  4.1 Additional Representations and Warranties. Each Assignor
represents and warrants that it is the true, lawful and exclusive owner or
licensee of the Marks listed in Annex D attached hereto and that Annex D lists
all the Marks registered in the United States Patent and Trademark Office or
the equivalent thereof in any foreign country and all unregistered Marks that

such Assignor now owns, licenses or uses for products developed by such
Assignor in connection with its business. Each Assignor further warrants that
it is aware of no third party claim that any aspect of such Assignor's present
or contemplated business operations infringes or will infringe any trademark or
service mark. Each Assignor represents and warrants that it is the true and
lawful owner of or otherwise has the right to use all U.S. trademark
registrations and applications listed in Annex D hereto and that said
registrations are valid, subsisting, have not been cancelled and that such
Assignor is not aware of any third-party claim that any of said registration is
invalid or unenforceable, or is not aware that there is any reason that any of
said registrations is invalid or unenforceable, or is not aware that there is
any reason that any of said applications will not pass to registration. Each
Assignor hereby grants to the Collateral Agent an absolute power of attorney to
sign, upon the occurrence and during the continuance of an Event of Default,
any document which may be required by the United

<PAGE>

                                                                      
                                                                         Page 9


States Patent and Trademark Office in order to effect an absolute assignment of
all right, title and interest in each Mark owned by an Assignor, and record the
same.

                  4.2 Licenses and Assignments. Each Assignor hereby agrees not
to divest itself of any right under a Mark other than in the ordinary course of
business absent prior written approval of the Collateral Agent.

                  4.3 Infringements. Each Assignor agrees, promptly upon
learning thereof, to notify the Collateral Agent in writing of the name and
address of, and to furnish such pertinent information that may be available
with respect to, any party who may be infringing or otherwise violating in any
material respect any of such Assignor's rights in and to any Mark, or with
respect to any party claiming that such Assignor's use of any Mark violates in
any material respect any property right of that party. Each Assignor further
agrees, unless otherwise directed by the Collateral Agent, diligently to
prosecute any Person infringing any Mark owned by such Assignor in a manner
consistent with its past practice and in accordance with reasonable business
practices.

                  4.4 Preservation of Marks. Each Assignor agrees to use or
license the use of its Marks in interstate commerce during the time in which
this Agreement is in effect, sufficiently to preserve such Marks as trademarks
or service marks registered under the laws of the United States or the relevant
foreign jurisdiction.

                  4.5 Maintenance of Registration. Each Assignor shall, at its
own expense, diligently process all documents required by the Trademark Act of
1946, 15 U.S.C. ss.ss. 1051 et seq. and any foreign equivalent thereof to
maintain trademark registrations, including but not limited to affidavits of
use and applications for renewals of registration in the United States Patent
and Trademark Office or equivalent governmental agency in any foreign

jurisdiction for all of its Marks (excluding unregistered Marks) pursuant to 15
U.S.C. ss.ss. 1058(a), 1059 and 1065 and any foreign equivalent thereof, and
shall pay all fees and disbursements in connection therewith, and shall not
abandon any such filing of affidavit of use or any such application of renewal
prior to the exhaustion of all administrative and judicial remedies without
prior written consent of the Collateral Agent.

                  4.6 Future Registered Marks. If any Mark registration issues
hereafter to any Assignor as a result of any application now or hereafter
pending before the United States Patent and Trademark Office or equivalent
governmental agency in any foreign jurisdiction, within thirty (30) days of
receipt of such certificate such Assignor shall deliver a copy of such
certificate, and a grant of security in such Mark to the Collateral Agent,

<PAGE>

                                                                      
                                                                        Page 10


confirming the grant thereof hereunder, the form of such confirmatory grant to
be substantially the same as the form hereof.

                  4.7 Remedies. If an Event of Default shall occur and be
continuing, the Collateral Agent may, by written notice to the relevant
Assignor, take any or all of the following actions: (i) declare the entire
right, title and interest of such Assignor in and to each of the Marks,
together with all trademark rights and rights of protection to the same,
vested, in which event such rights, title and interest shall immediately vest,
in the Collateral Agent for the benefit of the Secured Creditors pursuant to a
trademark security agreement in form and substance satisfactory to the
Collateral Agent, executed by such Assignor and filed on the date hereof,
pursuant to which all of such Assignor's rights, title and interest in and to
the Marks are assigned to the Collateral Agent for the benefit of the Secured
Creditors; (ii) take and use or sell the Marks and the goodwill of such
Assignor's business symbolized by the Marks and the right to carry on the
business and use the assets of such Assignor in connection with which the Marks
have been used; and (iii) direct such Assignor to refrain, in which event such
Assignor shall refrain, from using the Marks in any manner whatsoever, directly
or indirectly, and, if requested by the Collateral Agent, change such
Assignor's corporate name to eliminate therefrom any use of any Mark and
execute such other and further documents that the Collateral Agent may request
to further confirm this and to transfer ownership of the Marks and
registrations and any pending trademark application in the United States Patent
and Trademark Office or any equivalent governmental agency or office in any
foreign jurisdiction to the Collateral Agent.

                                   ARTICLE V

                         SPECIAL PROVISIONS CONCERNING
                  TRADE SECRET RIGHTS, PATENTS AND COPYRIGHTS

                  5.1 Additional Representations and Warranties. Each Assignor
represents and warrants that it is the true and lawful owner or licensee of all

rights in (i) Trade Secret Rights, (ii) the Patents of such Assignor listed in
Annex E attached hereto and that said Patents constitute all the patents and
applications for patents that such Assignor now owns and (iii) the Copyrights
of such Assignor listed in Annex F attached hereto and that said Copyrights
constitute all the registered copyrights and applications for copyright
registrations that such Assignor now owns. Each Assignor represents and
warrants that it has the exclusive right to use and practice under all Patents
and Copyrights that it now owns, uses or under which it practices. Each
Assignor further warrants that it is aware of no third party claim that any
aspect of such Assignor's present or contemplated business

<PAGE>

                                                                      
                                                                        Page 11


operations infringes or will infringe any patent or any copyright or that such
Assignor has misappropriated any Trade Secret Rights. Each Assignor hereby
grants to the Collateral Agent an absolute power of attorney to sign, upon the
incurrence and during the continuance of an Event of Default, any document
which may be required by the United States Patent and Trademark Office or the
United States Copyright Office in order to effect an absolute assignment of all
right, title and interest in each Patent and Copyright, as the case may be, and
record the same.

                  5.2 Licenses and Assignments. Each Assignor hereby agrees not
to divest itself of any right under a Patent or Copyright other than in the
ordinary course of business absent prior written approval of the Collateral
Agent.

                  5.3 Infringements. Each Assignor agrees, promptly upon
learning thereof, to furnish the Collateral Agent in writing with all pertinent
information available to such Assignor with respect to any infringement or
other violation of such Assignor's rights in any Patent or Copyright, or with
respect to any claim that the practice of any Patent or the use of any
Copyright violates in any material respect any property right of a third party
or with respect to any misappropriation of any Trade Secret Right or any claim
that the practice of any Trade Secret Right violates any property right of a
third party. Each Assignor further agrees, absent direction of the Collateral
Agent to the contrary, diligently to prosecute any Person infringing any Patent
or Copyright owned by such Assignor or any Person misappropriating any Trade
Secret Right in a manner consistent with its past practice and in accordance
with reasonable business practices.

                  5.4 Maintenance of Patents and Copyrights. At its own
expense, each Assignor shall make timely payment of all post-issuance fees
required pursuant to 35 U.S.C. 41 and any foreign equivalent thereof to
maintain in force rights under each of its Patents and to apply as permitted
pursuant to applicable law for any renewal of each Copyright.

                  5.5 Prosecution of Patent Applications and Copyright
Applications. At its own expense, each Assignor shall diligently prosecute all
applications for Patents of such Assignor listed on Annex E hereto and for

copyrights of such Assignor listed on Annex F hereto, and shall not abandon any
such application prior to exhaustion of all administrative and judicial
remedies, absent written consent of the Collateral Agent.

                  5.6 Other Patents and Copyrights. Within thirty (30) days of
the acquisition or issuance of a Patent or Copyright registration, or of filing
of an application for a Patent or Copyright registration, the relevant Assignor
shall deliver to the Collateral Agent a copy

<PAGE>

                                                                      
                                                                        Page 12


of said Patent or Copyright registration or application, as the case may be,
with a grant of security as to such Patent or Copyright, as the case may be,
confirming the grant thereof hereunder, the form of such confirmatory grant to
be substantially the same as the form hereof.

                  5.7 Remedies. If an Event of Default shall occur and be
continuing, the Collateral Agent may by written notice to the relevant Assignor
take any or all of the following actions: (i) declare the entire right, title
and interest of such Assignor in each of the Patents and Copyrights vested, in
which event such right, title and interest shall immediately vest in the
Collateral Agent for the benefit of the Secured Creditors, pursuant to a patent
security agreement in form and substance satisfactory to the Collateral Agent,
executed by such Assignor and filed on the date hereof, pursuant to which all
of such Assignor's right, title, and interest to such Patents and Copyrights
are assigned to the Collateral Agent for the benefit of the Secured Creditors;
(ii) take and practice, use or sell the Patents and Copyrights; (iii) direct
such Assignor to refrain, in which event such Assignor shall refrain, from
practicing the Patents and using the Copyrights directly or indirectly, and
such Assignor shall execute such other and further documents as the Collateral
Agent may request further to confirm this and to transfer ownership of the
Patents and Copyrights to the Collateral Agent for the benefit of the Secured
Creditors.

                                   ARTICLE VI

                      PROVISIONS CONCERNING ALL COLLATERAL

                  6.1 Protection of Collateral Agent's Security. Each Assignor
will do nothing to impair the rights of the Collateral Agent in the Collateral.
Each Assignor will at all times keep its Inventory and Equipment insured in
favor of the Collateral Agent, at its own expense, to the extent required by
the Credit Agreement against fire, theft and all other risks to which such
Collateral may be subject. All policies or certificates with respect to such
insurance (i) shall be endorsed to the Collateral Agent's satisfaction for the
benefit of the Collateral Agent (including, without limitation, by naming the
Collateral Agent as additional insured and loss payee), (ii) shall state that
such insurance policies shall not be cancelled or revised without at least 30
days' (or at least 10 days' in the case of nonpayment of premium) prior written
notice thereof by the insurer to the Collateral Agent and (iii) shall be

deposited with the Collateral Agent. If any Assignor shall fail to insure such
Inventory or Equipment to the extent required by the Credit Agreement, or if
any Assignor shall fail to so endorse and deposit all policies or certificates
with respect thereto, the Collateral Agent shall have the right (but shall be
under no obligation) to procure such

<PAGE>

                                                                      
                                                                        Page 13


insurance and such Assignor agrees to reimburse the Collateral Agent for all
costs and expenses of procuring such insurance. The Collateral Agent may apply
any proceeds of such insurance required after an Event of Default in accordance
with Section 7.4. Each Assignor assumes all liability and responsibility in
connection with the Collateral acquired by it and the liability of such
Assignor to pay its Obligations shall in no way be affected or diminished by
reason of the fact that such Collateral may be lost, destroyed, stolen, damaged
or for any reason whatsoever unavailable to such Assignor.

                  6.2 Warehouse Receipts Non-Negotiable. Each Assignor agrees
that if any warehouse receipt or receipt in the nature of a warehouse receipt
is issued with respect to any of its Inventory, such warehouse receipt or
receipt in the nature thereof shall not be "negotiable" (as such term is used
in Section 7-104 of the Uniform Commercial Code as in effect in any relevant
jurisdiction or under other relevant law).

                  6.3 Further Actions. Each Assignor will, at its own expense,
make, execute, endorse, acknowledge, file and/or deliver to the Collateral
Agent from time to time such lists, descriptions and designations of its
Collateral, warehouse receipts, receipts in the nature of warehouse receipts,
bills of lading, documents of title, vouchers, invoices, schedules,
confirmatory assignments, conveyances, financing statements, transfer
endorsements, powers of attorney, certificates, reports and other assurances or
instruments and take such further steps relating to the Collateral and other
property or rights covered by the security interest hereby granted, which the
Collateral Agent deems reasonably appropriate or advisable to perfect, preserve
or protect its security interest in the Collateral.

                  6.4 Financing Statements. Each Assignor agrees to execute and
deliver to the Collateral Agent such financing statements, in form acceptable
to the Collateral Agent, as the Collateral Agent may from time to time
reasonably request or as are necessary or desirable in the opinion of the
Collateral Agent to establish and maintain a valid, enforceable, first priority
perfected security interest in the Collateral as provided herein and the other
rights and security contemplated hereby all in accordance with the Uniform
Commercial Code as enacted in any and all relevant jurisdictions or any other
relevant law. Each Assignor will pay any applicable filing fees, recordation
taxes and related expenses. Each Assignor hereby authorizes the Collateral
Agent to file any such financing statements without the signature of such
Assignor.

                                  ARTICLE VII

                  REMEDIES UPON OCCURRENCE OF EVENT OF DEFAULT

<PAGE>

                                                                      
                                                                        Page 14

                  7.1 Remedies; Obtaining the Collateral Upon Default. Each
Assignor agrees that, if any Event of Default shall have occurred and be
continuing, then and in every such case, subject to any mandatory requirements
of applicable law then in effect, the Collateral Agent, in addition to any
rights now or hereafter existing under applicable law, shall have all rights as
a secured creditor under the Uniform Commercial Code in all relevant
jurisdictions and may:

                  (i) personally, or by agents or attorneys, immediately take
         possession of the Collateral or any part thereof, from such Assignor
         or any other Person who then has possession of any part thereof with
         or without notice or process of law, and for that purpose may enter
         upon such Assignor's premises where any of the Collateral is located
         and remove the same and use in connection with such removal any and
         all services, supplies, aids and other facilities of such Assignor;

                  (ii) instruct the obligor or obligors on any agreement,
         instrument or other obligation (including, without limitation, the
         Receivables and the Contracts) constituting the Collateral to make any
         payment required by the terms of such instrument or agreement directly
         to the Collateral Agent;

                  (iii) withdraw all moneys, securities and/or other
         instruments in the Cash Collateral Account for application to the
         Obligations in accordance with Section 7.4 hereof;

                  (iv) sell, assign or otherwise liquidate, or direct such
         Assignor to sell, assign or otherwise liquidate, any or all of the
         Collateral or any part thereof in accordance with Section 7.2 hereof,
         and take possession of the proceeds of any such sale or liquidation;

                  (v) take possession of the Collateral or any part thereof, by
         directing such Assignor in writing to deliver the same to the
         Collateral Agent at any place or places designated by the Collateral
         Agent, in which event such Assignor shall at its own expense:

                           (A) forthwith cause the same to be moved to the
                  place or places so designated by the Collateral Agent and
                  there delivered to the Collateral Agent,

<PAGE>

                                                                      
                                                                        Page 15

                           (B) store and keep any Collateral so delivered to
                  the Collateral Agent at such place or places pending further
                  action by the Collateral Agent as provided in Section 7.2,
                  and

                           (C) while the Collateral shall be so stored and
                  kept, provide such guards and maintenance services as shall
                  be necessary to protect the same and to preserve and maintain
                  them in good condition; and

                  (vi) license or sublicense whether on an exclusive or
         nonexclusive basis, any Marks, Patents or Copyrights included in the
         Collateral for such term and on such conditions and in such manner as
         the Collateral Agent shall in its sole judgment determine;

it being understood that such Assignor's obligation so to deliver the
Collateral is of the essence of this Agreement and that, accordingly, upon
application to a court of equity having jurisdiction, the Collateral Agent
shall be entitled to a decree requiring specific performance by such Assignor
of said obligation. The Secured Creditors agree that this Agreement may be
enforced only by the action of the Administrative Agent or the Collateral
Agent, in each case acting upon the instructions of the Required Lenders (or,
after the date on which all Credit Document Obligations have been paid in full,
the holders of at least the majority of the outstanding Interest Rate
Obligations) and that no other Secured Creditor shall have any right
individually to seek to enforce or to enforce this Agreement or to realize upon
the security to be granted hereby, it being understood and agreed that such
rights and remedies may be exercised by the Administrative Agent or the
Collateral Agent or the holders of at least a majority of the outstanding
Interest Rate Obligations, as the case maybe, for the benefit of the Secured
Creditors upon the terms of this Agreement.

                  7.2 Remedies; Disposition of the Collateral. Upon the
occurrence and continuance of an Event of Default, any Collateral repossessed
by the Collateral Agent under or pursuant to Section 7.1 and any other
Collateral whether or not so repossessed by the Collateral Agent, may be sold,
assigned, leased or otherwise disposed of under one or more contracts or as an
entirety, and without the necessity of gathering at the place of sale the
property to be sold, and in general in such manner, at such time or times, at
such place or places and on such terms as the Collateral Agent may, in
compliance with any mandatory requirements of applicable law, determine to be
commercially reasonable. Any of the Collateral may be sold, leased or otherwise
disposed of, in the condition in which the same existed when taken by the
Collateral Agent or after any overhaul or repair which the Collateral Agent
shall determine to be commercially reasonable. Any such disposition

<PAGE>

                                                                      
                                                                        Page 16


which shall be a private sale or other private proceedings permitted by such
requirements shall be made upon not less than ten (10) days' written notice to
the relevant Assignor specifying the time at which such disposition is to be
made and the intended sale price or other consideration therefor, and shall be
subject, for the ten (10) days after the giving of such notice, to the right of
the relevant Assignor or any nominee of such Assignor to acquire the Collateral
involved at a price or for such other consideration at least equal to the
intended sale price or other consideration so specified. Any such disposition
which shall be a public sale permitted by such requirements shall be made upon
not less than ten (10) days' written notice to the relevant Assignor specifying
the time and place of such sale and, in the absence of applicable requirements
of law, shall be by public auction (which may, at the Collateral Agent's
option, be subject to reserve), after publication of notice of such auction not
less than 10 days prior thereto in two newspapers in general circulation in the
City of New York. To the extent permitted by any such requirement of law, the
Collateral Agent on behalf of the Secured Creditors (or certain of them) may
bid for and become the purchaser (by bidding in the Obligations or otherwise)
of the Collateral or any item thereof, offered for sale in accordance with this
Section without accountability to the relevant Assignor (except to the extent
of surplus money received as provided in Section 7.4). If, under mandatory
requirements of applicable law, the Collateral Agent shall be required to make
a disposition of the Collateral within a period of time which does not permit
the giving of notice to the relevant Assignor as hereinabove specified, the
Collateral Agent need give such Assignor only such notice of disposition as
shall be reasonably practicable in view of such mandatory requirements of
applicable law. Each Assignor agrees to do or cause to be done all such other
acts and things as may be reasonably necessary to make such sale or sales of
all or any portion of the Collateral valid and binding and in compliance with
any and all applicable laws, regulations, orders, writs, injunctions, decrees
or awards of any and all courts, arbitrations or governmental
instrumentalities, domestic or foreign, having jurisdiction over any such sale
or sales, all at such Assignor's expense.

                  7.3 Waiver of Claims. Except as otherwise provided in this
Agreement, EACH ASSIGNOR HEREBY WAIVES, TO THE EXTENT PERMITTED BY APPLICABLE
LAW, NOTICE AND JUDICIAL HEARING IN CONNECTION WITH THE COLLATERAL AGENT'S
TAKING POSSESSION OR THE COLLATERAL AGENT'S DISPOSITION OF ANY OF THE
COLLATERAL, INCLUDING, WITHOUT LIMITATION, ANY AND ALL PRIOR NOTICE AND HEARING
FOR ANY PREJUDGMENT REMEDY OR REMEDIES AND ANY SUCH RIGHT WHICH SUCH ASSIGNOR
WOULD OTHERWISE HAVE UNDER THE CONSTITUTION OR ANY STATUTE OF THE UNITED STATES
OR OF ANY STATE, and such Assignor hereby further waives, to the extent
permitted by law:

                  (i) all damages occasioned by such taking of possession
         except any damages which are the direct result of the Collateral
         Agent's gross negligence or wilful misconduct;

<PAGE>


                                                                      
                                                                        Page 17

                  (ii) all other requirements as to the time, place and terms
         of sale or other requirements with respect to the enforcement of the
         Collateral Agent's rights hereunder; and

                  (iii) all rights of redemption, appraisement, valuation,
         stay, extension or moratorium now or hereafter in force under any
         applicable law in order to prevent or delay the enforcement of this
         Agreement or the absolute sale of the Collateral or any portion
         thereof, and each Assignor, for itself and all who may claim under it,
         insofar as it or they now or hereafter lawfully may, hereby waives the
         benefit of all such laws.

Any sale of, or the grant of options to purchase, or any other realization
upon, any Collateral shall operate to divest all right, title, interest, claim
and demand, either at law or in equity, of the relevant Assignor therein and
thereto, and shall be a perpetual bar both at law and in equity against such
Assignor and against any and all Persons claiming or attempting to claim the
Collateral so sold, optioned or realized upon, or any part thereof, from,
through and under such Assignor.

                  7.4 Application of Proceeds. (a) All moneys collected by the
Collateral Agent (or, to the extent the Pledge Agreement or the Mortgage
requires proceeds of collateral thereunder to be applied in accordance with the
provisions of this Agreement, the Pledgee or Collateral Agent, as the case may
be, thereunder) upon any sale or other disposition of the Collateral, together
with all other moneys received by the Collateral Agent hereunder, shall be
applied as follows:

                  (i) first, to the payment of all Obligations owing to the
         Pledgee or the Collateral Agent of the type described in clauses (iii)
         and (iv) of the definition of "Obligations" contained in Article IX
         hereof;

                  (ii) second, to the extent proceeds remain after the
         application pursuant to preceding clause (i), an amount equal to the
         outstanding Obligations to the Secured Creditors shall be paid to the
         Secured Creditors as provided in Section 7.4(c) with each Secured
         Creditor receiving an amount equal to its outstanding Obligations or,
         if the proceeds are insufficient to pay in full all such Obligations,
         its Pro Rata Share of the amount remaining to be distributed to be
         applied, with respect to the Credit Document Obligations, firstly to
         the payment of interest in respect of the unpaid principal amount of
         Loans outstanding, secondly to the payment of principal of Loans
         outstanding, then to the other Credit Document Obligations; and

<PAGE>

                                                                      
                                                                        Page 18



                  (iii) third, to the extent proceeds remain after the
         application pursuant to the preceding clauses (i) and (ii) and
         following the termination of this Agreement pursuant to Section 10.9
         hereof, to the relevant Assignor or, to the extent directed by such
         Assignor or a court of competent jurisdiction, to whomever may be
         lawfully entitled to receive such surplus.

                  (b) For purposes of this Agreement, "Pro Rata Share" shall
mean, when calculating a Secured Creditor's portion of any distribution or
amount, the amount (expressed as a percentage) equal to a fraction the
numerator of which is the then outstanding amount of the relevant Obligations
owed such Secured Creditor and the denominator of which is the then outstanding
amount of all Obligations.

                  (c) All payments required to be made to the (i) Lender
Creditors hereunder shall be made to the Administrative Agent for the account
of the respective Lender Creditors and (ii) Interest Rate Creditors hereunder
shall be made to the paying agent under the applicable Secured Interest Rate
Agreement or, in the case of Secured Interest Rate Agreements without a paying
agent, directly to the applicable Interest Rate Creditor.

                  (d) For purposes of applying payments received in accordance
with this Section 7.4, the Collateral Agent shall be entitled to rely upon (i)
the Administrative Agent for a determination (which the Administrative Agent
agrees to provide upon request to the Collateral Agent) of the outstanding
Credit Document Obligations and (ii) upon any Interest Rate Creditor for a
determination (which each Interest Rate Creditor agrees to provide upon request
to the Collateral Agent) of the outstanding Interest Rate Obligations owed to
such Interest Rate Creditor. Unless it has actual knowledge (including by way
of written notice from a Secured Creditor) to the contrary, the Administrative
Agent under the Credit Agreement, in furnishing information pursuant to the
preceding sentence, and the Collateral Agent, in acting hereunder, shall be
entitled to assume that (x) no Credit Document Obligations other than
principal, interest and regularly accruing fees are owing to any Lender
Creditor and (y) no Secured Interest Rate Agreements or Interest Rate
Obligations with respect thereto are in existence.

                  (e) It is understood that the Assignors shall remain jointly
and severally liable to the extent of any deficiency between (x) the amount of
the Obligations for which it is liable directly or as a Guarantor that are
satisfied with proceeds of the Collateral and (y) the aggregate outstanding
amount of the Obligations.

                  7.5 Remedies Cumulative. Each and every right, power and
remedy hereby specifically given to the Collateral Agent shall be in addition
to every other right, power

<PAGE>

                                                                      
                                                                        Page 19



and remedy specifically given under this Agreement, any Secured Interest Rate
Agreement or the other Credit Documents or now or hereafter existing at law or
in equity, or by statute and each and every right, power and remedy whether
specifically herein given or otherwise existing may be exercised from time to
time or simultaneously and as often and in such order as may be deemed
expedient by the Collateral Agent. All such rights, powers and remedies shall
be cumulative and the exercise or the beginning of exercise of one shall not be
deemed a waiver of the right to exercise of any other or others. No delay or
omission of the Collateral Agent in the exercise of any such right, power or
remedy and no renewal or extension of any of the Obligations shall impair any
such right, power or remedy or shall be construed to be a waiver of any Default
or Event of Default or an acquiescence therein. In the event that the
Collateral Agent shall bring any suit to enforce any of its rights hereunder
and shall be entitled to judgment, then in such suit the Collateral Agent may
recover reasonable expenses, including attorneys' fees, and the amounts thereof
shall be included in such judgment.

                  7.6 Discontinuance of Proceedings. In case the Collateral
Agent shall have instituted any proceeding to enforce any right, power or
remedy under this Agreement by foreclosure, sale, entry or otherwise, and such
proceeding shall have been discontinued or abandoned for any reason or shall
have been determined adversely to the Collateral Agent, then and in every such
case the relevant Assignor, the Collateral Agent and each holder of any of the
Obligations shall be restored to their former positions and rights hereunder
with respect to the Collateral subject to the security interest created under
this Agreement, and all rights, remedies and powers of the Collateral Agent
shall continue as if no such proceeding had been instituted.

                                  ARTICLE VIII

                                   INDEMNITY

                  8.1 Indemnity. (a) Each Assignor jointly and severally agrees
to indemnify, reimburse and hold the Collateral Agent, each other Secured
Creditor and their respective successors, assigns, employees, agents and
servants (hereinafter in this Section 8.1 referred to individually as
"Indemnitee," and collectively as "Indemnitees") harmless from any and all
liabilities, obligations, losses, damages, penalties, claims, demands, actions,
suits, judgments and any and all costs and expenses (including reasonable
attorneys' fees and expenses) (for the purposes of this Section 8.1, the
foregoing are collectively called "expenses") of whatsoever kind and nature
imposed on, asserted against or incurred by any of the Indemnitees in any way
relating to or arising out of this Agreement, any

<PAGE>

                                                                      
                                                                        Page 20


Secured Interest Rate Agreement, any other Credit Document or the documents
executed in connection herewith and therewith or in any other way connected
with the enforcement of any of the terms of, or the preservation of any rights
hereunder or thereunder, or in any way relating to or arising out of the

manufacture, ownership, ordering, purchase, delivery, control, acceptance,
lease, financing, possession, operation, condition, sale, return or other
disposition, or use of the Collateral (including, without limitation, latent or
other defects, whether or not discoverable), the violation of the laws of any
country, state or other governmental body or unit, any tort (including, without
limitation, claims arising or imposed under the doctrine of strict liability,
or for or on account of injury to or the death of any Person (including any
Indemnitee), or property damage), or contract claim; provided that no
Indemnitee shall be indemnified pursuant to this Section 8.1(a) for expenses,
losses, obligations, penalties, damages or liabilities to the extent caused by
the gross negligence or wilful misconduct of such Indemnitee. Each Assignor
agrees that upon written notice by any Indemnitee of the assertion of such a
liability, obligation, loss, damage, penalty, claim, demand, action, judgment
or suit, such Assignor shall assume full responsibility for the defense
thereof. Each Indemnitee agrees to use its best efforts to promptly notify such
Assignor of any such assertion of which such Indemnitee has knowledge.

                  (b) Without limiting the application of Section 8.1(a), each
Assignor agrees, jointly and severally, to pay, or reimburse the Collateral
Agent for (if the Collateral Agent shall have incurred fees, costs or expenses
because such Assignor shall have failed to comply with its obligations under
this Agreement or any Credit Document), any and all fees, costs and expenses of
whatever kind or nature incurred in connection with the creation, preservation
or protection of the Collateral Agent's Liens on, and security interest in, the
Collateral, including, without limitation, all fees and taxes in connection
with the recording or filing of instruments and documents in public offices,
payment or discharge of any taxes or Liens upon or in respect of the
Collateral, premiums for insurance with respect to the Collateral and all other
fees, costs and expenses in connection with protecting, maintaining or
preserving the Collateral and the Collateral Agent's interest therein, whether
through judicial proceedings or otherwise, or in defending or prosecuting any
actions, suits or proceedings arising out of or relating to the Collateral.

                  (c) Without limiting the application of Section 8.1(a) or
(b), each Assignor jointly and severally agrees to pay, indemnify and hold each
Indemnitee harmless from and against any loss, costs, damages and expenses
which such Indemnitee may suffer, expend or incur in consequence of or growing
out of any material misrepresentation by an Assignor in this Agreement, or in
any statement or writing contemplated by or made or delivered pursuant to or in
connection with this Agreement.

<PAGE>

                                                                      
                                                                        Page 21


                  (d) If and to the extent that the obligations of any Assignor
under this Section 8.1 are unenforceable for any reason, each Assignor hereby
agrees to make the maximum contribution to the payment and satisfaction of such
obligations which is permissible under applicable law.

                  8.2 Indemnity Obligations Secured by Collateral; Survival.
Any amounts paid by any Indemnitee as to which such Indemnitee has the right to

reimbursement shall constitute Obligations secured by the Collateral. The
indemnity obligations of each Assignor contained in this Article VIII shall
continue in full force and effect notwithstanding the full payment of all the
Notes issued under the Credit Agreement, the termination of all Secured
Interest Rate Agreements and the payment of all of the other Obligations and
notwithstanding the discharge thereof.

                                   ARTICLE IX

                                  DEFINITIONS

                  The following terms shall have the meanings herein specified
unless the context otherwise requires. Such definitions shall be equally
applicable to the singular and plural forms of the terms defined.

                  "Administrative Agent" shall have the meaning provided in the
first WHEREAS clause of this Agreement.

                  "Agreement" shall mean this Security Agreement, as the same
may be modified, supplemented or amended from time to time in accordance with
its terms.

                  "Arranging Agent" shall have the meaning provided in the
first WHEREAS clause of this Agreement.

                  "Assignor" shall have the meaning specified in the first
paragraph of this Agreement.

                  "Borrower" shall have the meaning provided in the first
WHEREAS clause of this Agreement.

<PAGE>

                                                                      
                                                                        Page 22

                  "Business Day" means any day excluding Saturday, Sunday and
any day which shall be in the City of New York a legal holiday or a day on
which banking institutions are authorized by law to close.

                  "Cash Collateral Account" shall mean a non-interest bearing
cash collateral account maintained with, and in the sole dominion and control
of, the Collateral Agent for the benefit of the Secured Creditors.

                  "Chattel Paper" shall have the meaning assigned that term
under the Uniform Commercial Code as in effect on the date hereof in the State
of New York.

                  "Class" shall have the meaning provided in Section 10.2 of
this Agreement.

                  "Collateral" shall have the meaning provided in Section
1.1(a).


                  "Collateral Agent" shall have the meaning specified in the
first paragraph of this Agreement.

                  "Contract Rights" shall mean all rights of an Assignor
(including, without limitation, all rights to payment) under each Contract.

                  "Contracts" shall mean all contracts between an Assignor and
one or more additional parties (including, without limitation, any Secured
Interest Rate Agreement and related documents entered into in connection
therewith) to the extent the grant by an Assignor of a security interest
pursuant to this Agreement in its right, title and interest in any such
contract is not prohibited by such contract without the consent of any other
party thereto or would not give any other party to such contract the right to
terminate its obligations thereunder; provided, that the foregoing limitation
shall not affect, limit, restrict or impair the grant by an Assignor of a
security interest pursuant to this Agreement in any Account or any money or
other amounts due or to become due under any such contract, agreement,
instrument or indenture.

                  "Copyrights" shall mean any United States or foreign
copyright owned by any Assignor now or hereafter, including any registration of
any copyrights, in the United States Copyright Office or the equivalent thereof
in any foreign country, as well as any application for a United States or
foreign copyright registration now or hereafter made with the United States
Copyright Office or the equivalent thereof in any foreign jurisdiction by any
Assignor.


<PAGE>


                                                                      
                                                                        Page 23


                  "Credit Agreement" shall have the meaning provided in the
first WHEREAS clause of this Agreement.

                  "Credit Document Obligations" shall have the meaning provided
in the definition of "Obligations" in this Article IX.

                  "Documents" shall have the meaning assigned that term under
the Uniform Commercial Code as in effect on the date hereof in the State of New
York.

                  "Equipment" shall mean any "equipment," as such term is
defined in the Uniform Commercial Code as in effect on the date hereof in the
State of New York, now or hereafter owned by any Assignor and, in any event,
shall include, but shall not be limited to, all machinery, equipment,
furnishings, fixtures and vehicles now or hereafter owned by such Assignor and
any and all additions, substitutions and replacements of any of the foregoing,
wherever located, together with all attachments, components, parts, equipment
and accessories installed thereon or affixed thereto.


                  "Event of Default" shall mean any Event of Default under, and
as defined in, the Credit Agreement or any payment default, after any
applicable grace period, under any Secured Interest Rate Agreement.

                  "General Intangibles" shall have the meaning assigned that
term under the Uniform Commercial Code as in effect on the date hereof in the
State of New York.

                  "Goods" shall have the meaning assigned that term under the
Uniform Commercial Code as in effect on the date hereof in the State of New
York.

                  "Indemnitee" shall have the meaning provided in Section 8.1.

                  "Instrument" shall have the meaning assigned that term under
the Uniform Commercial Code as in effect on the date hereof in the State of New
York.

                  "Interest Rate Creditors" shall have the meaning provided in
the second WHEREAS clause of this Agreement.

                  "Interest Rate Obligations" shall have the meaning provided
in the definition of "Obligations" in this Article IX.

<PAGE>
                                                                      
                                                                        Page 24


                  "Inventory" shall mean merchandise, inventory and goods, and
all additions, substitutions and replacements thereof, wherever located,
together with all goods, supplies, incidentals, packaging materials, labels,
materials and any other items used or usable in manufacturing, processing,
packaging or shipping same; in all stages of production -- from raw materials
through work-in-process to finished goods -- and all products and proceeds of
whatever sort and wherever located and any portion thereof which may be
returned, rejected, reclaimed or repossessed by the Collateral Agent from an
Assignor's customers, and shall specifically include all "inventory" as such
term is defined in the Uniform Commercial Code as in effect on the date hereof
in the State of New York, now or hereafter owned by an Assignor.

                  "Lender Creditor" shall have the meaning provided in the
first WHEREAS clause of this Agreement.

                  "Lenders" shall have the meaning provided in the first
WHEREAS clause of this Agreement.

                  "Liens" shall mean any security interest, mortgage, pledge,
lien, claim, charge, encumbrance, title retention agreement, lessor's interest
in a financing lease or analogous instrument, in, of, or on an Assignor's
property.

                  "Marks" shall mean all right, title and interest in and to
any United States or foreign trademarks, service marks and trade names now held

or hereafter acquired by any Assignor, including any registration or
application for registration of any trademarks and service marks now held or
hereafter acquired by an Assignor, which are registered in the United States
Patent and Trademark Office or the equivalent thereof in any State of the
United States or in any foreign country, as well as any unregistered marks used
by any Assignor, and any trade dress including logos, designs, company names,
business names, fictitious business names and other business identifiers used
by any Assignor in the United States or any foreign country.

                  "Obligations" shall mean (i) the full and prompt payment when
due (whether at stated maturity, by acceleration or otherwise) of all
obligations (including obligations which, but for the automatic stay under
Section 362(a) of the Bankruptcy Code, would become due) and liabilities of
each Assignor, now existing or hereafter incurred under, arising out of or in
connection with any Credit Document to which it is a party and the due
performance and compliance by such Assignor with the terms of each such Credit
Document (all such obligations and liabilities under this clause (i), except to
the extent consisting of obligations or indebtedness with respect to Interest
Rate Agreements, being

<PAGE>

                                                                      
                                                                        Page 25


herein collectively called the "Credit Document Obligations"); (ii) the full
and prompt payment when due (whether at the stated maturity, by acceleration or
otherwise) of all obligations (including obligations which, but for the
automatic stay under Section 362(a) of the Bankruptcy Code, would become due)
and liabilities of each Assignor, now existing or hereafter incurred under,
arising out of or in connection with any Secured Interest Rate Agreement,
including all obligations, if any, under a Guaranty in respect of any Secured
Interest Rate Agreement (all such obligations and indebtedness under this
clause (ii) being herein collectively called the "Interest Rate Obligations");
(iii) any and all sums advanced by the Collateral Agent or the Pledgee in order
to preserve the Collateral or preserve its security interest in the Collateral;
(iv) in the event of any proceeding for the collection or enforcement of any
indebtedness, obligations, or liabilities of each Assignor referred to in
clauses (i), (ii), (iii) and (iv), after an Event of Default shall have
occurred and be continuing, the reasonable expenses of re-taking, holding,
preparing for sale or lease, selling or otherwise disposing of or realizing on
the Collateral, or of any exercise by the Collateral Agent or the Pledgee of
its rights hereunder, together with reasonable attorneys' fees and court costs;
and (v) all amounts paid by any Indemnitee as to which such Indemnitee has the
right to reimbursement under Section 8.1 of this Agreement.

                  "Patents" shall mean any United States or foreign patent to
which any Assignor now or hereafter has title and any divisions or
continuations thereof, as well as any application for a United States or
foreign patent now or hereafter made by such Assignor.

                  "Permits" shall mean, to the extent permitted to be assigned
by the terms thereof or by applicable law, all licenses, permits, rights,

orders, variances, franchises or authorizations of or from any governmental
authority or agency.

                  "Pledgee" shall have the meaning provided in the Pledge
Agreement.

                  "Proceeds" shall have the meaning assigned that term under
the Uniform Commercial Code as in effect in the State of New York on the date
hereof or under other relevant law and, in any event, shall include, but not be
limited to, (i) any and all proceeds of any insurance, indemnity, warranty or
guaranty payable to the Collateral Agent or an Assignor from time to time with
respect to any of the Collateral, (ii) any and all payments (in any form
whatsoever) made or due and payable to an Assignor from time to time in
connection with any requisition, confiscation, condemnation, seizure or
forfeiture of all or any part of the Collateral by any governmental authority
(or any person acting under color of governmental authority) and (iii) any and
all other amounts from time to time paid or payable under or in connection with
any of the Collateral.

<PAGE>
                                                                      
                                                                        Page 26


                  "Pro Rata Share" shall have the meaning provided in Section
7.4(b) of this Agreement.

                  "Receivables" shall mean any "account" as such term is
defined in the Uniform Commercial Code as in effect on the date hereof in the
State of New York, now or hereafter owned by an Assignor and, in any event,
shall include, but shall not be limited to, all of such Assignor's rights to
payment for goods sold or leased or services performed by such Assignor,
whether now in existence or arising from time to time hereafter, including,
without limitation, rights evidenced by an account, note, contract, security
agreement, chattel paper, or other evidence of indebtedness or security,
together with (a) all security pledged, assigned, hypothecated or granted to or
held by such Assignor to secure the foregoing, (b) all of such Assignor's
right, title and interest in and to any goods, the sale of which gave rise
thereto, (c) all guarantees, endorsements and indemnifications on, or of, any
of the foregoing, (d) all powers of attorney for the execution of any evidence
of indebtedness or security or other writing in connection therewith, (e) all
books, records, ledger cards, and invoices relating thereto, (f) evidences of
the filing of financing statements and other statements and the registration of
other instruments in connection therewith and amendments thereto, all notices
to other creditors or secured parties, and certificates from filing or other
registration officers, (g) all credit information, reports and memoranda
relating thereto and (h) all other writings related in any way to the
foregoing.

                  "Requisite Creditors" shall have the meaning provided in
Section 10.2 of this Agreement.

                  "Secured Creditors" shall have the meaning provided in the
second WHEREAS clause of this Agreement.


                  "Secured Interest Rate Agreements" shall have the meaning
provided in the second WHEREAS clause of this Agreement.

                  "Trade Secret Rights" shall mean the rights of an Assignor in
any Trade Secret it holds.

                  "Trade Secrets" means any secretly held existing engineering
and other data, information, production procedures and other know-how relating
to the design, manufacture, assembly, installation, use, operation, marketing,
sale and servicing of any products or business of an Assignor worldwide,
whether written or not written.

<PAGE>

                                                                      
                                                                        Page 27

                                   ARTICLE X

                                 MISCELLANEOUS

                  10.1 Notices. Except as otherwise specified herein, all
notices, requests, demands or other communications to or upon the respective
parties hereto shall be deemed to have been duly given or made when delivered
to the party to which such notice, request, demand or other communication is
required or permitted to be given or made under this Agreement, addressed:

                  (i)      if to any Assignor, at its address contained in the
                           Credit Agreement (for the Borrower) or the
                           Subsidiary Guaranty (for the other Assignors);

                  (ii)     if to the Collateral Agent, at:

                           National Westminster Bank Plc
                           175 Water Street
                           New York, New York  10038
                           Attn.: [_________________]
                           Tel. No.: [______________]
                           Fax. No.: [______________]

                  (iii)    if to any Lender (other than the Collateral Agent),
at such address as such Lender shall have specified in the Credit Agreement;

                  (iv)     if to any Interest Rate Creditor, at such address as
such Interest Rate Creditor shall have specified in writing to the Assignors 
and the Collateral Agent; or at such other address as shall have been furnished
in writing by any Person described above to the party required to give notice 
hereunder.

                  10.2 Waiver; Amendment. (a) None of the terms and conditions
of this Agreement may be changed, waived, modified or varied in any manner
whatsoever unless in writing duly signed by the Collateral Agent (with the
consent of the Required Lenders or, to the extent required by Section 12.12 of

the Credit Agreement, all of the Lenders) and each Assignor affected thereby,
provided that (i) no such change, waiver, modification or variance shall be
made to Section 7.4 or this Section 10.2(a) without the consent of each Secured
Creditor adversely affected thereby and (ii) any change, waiver, modification
or

<PAGE>

                                                                      
                                                                        Page 28


variance affecting the rights and benefits of a single Class of Secured
Creditors (and not all Secured Creditors in a like or similar manner) shall
require the written consent of the Requisite Creditors of such Class of Secured
Creditors. For the purpose of this Agreement, the term "Class" shall mean each
class of Secured Creditors, i.e., whether (x) the Lender Creditors as holders
of the Credit Document Obligations or (y) the Interest Rate Creditors as
holders of the Interest Rate Obligations. For the purpose of this Agreement,
the term "Requisite Creditors" of any Class shall mean each of (x) with respect
to the Credit Document Obligations, the Required Lenders and (y) with respect
to the Interest Rate Obligations, the holders of at least a majority of all
obligations outstanding from time to time under the Secured Interest Rate
Agreements.

                  (b) No delay on the part of the Collateral Agent in
exercising any of its rights, remedies, powers and privileges hereunder or
partial or single exercise thereof, shall constitute a waiver thereof. No
notice to or demand on any Assignor in any case shall entitle it to any other
or further notice or demand in similar or other circumstances or constitute a
waiver of any of the rights of the Collateral Agent to any other or further
action in any circumstances without notice or demand.

                  10.3 Obligations Absolute. The obligations of each Assignor
hereunder shall remain in full force and effect without regard to, and shall
not be impaired by, (a) any bankruptcy, insolvency, reorganization,
arrangement, readjustment, composition, liquidation or the like of any other
Assignor; (b) any exercise or non-exercise, or any waiver of, any right,
remedy, power or privilege under or in respect of this Agreement or any other
Credit Document or any Secured Interest Rate Agreement except as specifically
set forth in a waiver granted pursuant to the restrictions of Section 10.2
hereof; or (c) any amendment to or modification of any other Credit Document or
any Secured Interest Rate Agreement or any security for any of the Obligations;
whether or not any Assignor shall have notice or knowledge of any of the
foregoing. The rights and remedies of the Collateral Agent herein provided are
cumulative and not exclusive of any rights or remedies which the Collateral
Agent would otherwise have.

                  10.4 Successors and Assigns. This Agreement shall be binding
upon each Assignor and its successors and assigns and shall inure to the
benefit of the Collateral Agent and its successors and assigns, provided that
no Assignor may transfer or assign any or all of its rights or obligations
hereunder without the written consent of the Collateral Agent. All agreements,
statements, representations and warranties made by such Assignor herein or in

any certificate or other instrument delivered by each Assignor or on its behalf
under this Agreement shall be considered to have been relied upon by the
Secured Creditors and shall survive the execution and delivery of this
Agreement, the other Credit Documents and


<PAGE>

                                                                      
                                                                        Page 29


the Secured Interest Rate Agreements regardless of any investigation made by
the Secured Creditors on their behalf.

                  10.5 Headings Descriptive. The headings of the several
sections of this Agreement are inserted for convenience only and shall not in
any way affect the meaning or construction of any provision of this Agreement.

                  10.6 Severability. Any provision of this Agreement which is
prohibited or unenforceable in any jurisdiction shall, as to such jurisdiction,
be ineffective to the extent of such prohibition or unenforceability without
invalidating the remaining provisions hereof, and any such prohibition or
unenforceability in any jurisdiction shall not invalidate or render
unenforceable such provision in any other jurisdiction.

                  10.7 GOVERNING LAW. THIS AGREEMENT AND THE RIGHTS AND
OBLIGATIONS OF THE PARTIES HEREUNDER SHALL BE CONSTRUED IN ACCORDANCE WITH AND
BE GOVERNED BY THE LAW OF THE STATE OF NEW YORK.

                  10.8 Assignors' Duties. It is expressly agreed, anything
herein contained to the contrary notwithstanding, that each Assignor shall
remain liable to perform all of the obligations, if any, assumed by it with
respect to the Collateral and the Collateral Agent shall not have any
obligations or liabilities with respect to any Collateral by reason of or
arising out of this Agreement, nor shall the Collateral Agent be required or
obligated in any manner to perform or fulfill any of the obligations of any
Assignor under or with respect to any Collateral.

                  10.9 Termination; Release. (a) After the termination of the
Total Commitment and all Secured Interest Rate Agreements, when no Note or
Letter of Credit is outstanding and when all Loans and other Obligations have
been paid in full, this Agreement shall terminate (provided that all
indemnities set forth herein including, without limitation, in Section 8.1
hereof shall survive such termination), and the Collateral Agent, at the
request and expense of the relevant Assignor, will execute and deliver to such
Assignor a proper instrument or instruments (including Uniform Commercial Code
termination statements on form UCC-3) acknowledging the satisfaction and
termination of this Agreement, and will duly assign, transfer and deliver to
such Assignor (without recourse and without any representation or warranty)
such of the Collateral as may be in the possession of the Collateral Agent and
as has not theretofore been sold or otherwise applied or released pursuant to
this Agreement.


                  (b) So long as no Default or Event of Default is in existence
or would exist after the application of proceeds as provided below, the
Collateral Agent shall, at the


<PAGE>

                                                                      
                                                                        Page 30


request of the relevant Assignor, release any or all of the Collateral,
provided that (x) such release is permitted by the terms of the Credit
Agreement (it being agreed for such purposes that a release will be deemed
"permitted by the terms of the Credit Agreement" if the proposed transaction
constitutes an exception to Section 8.02 of the Credit Agreement) or otherwise
has been approved in writing by the Required Lenders and (y) the proceeds of
such Collateral are applied as required pursuant to the Credit Agreement or any
consent or waiver with respect thereto.

                  (c) At any time that the relevant Assignor desires that the
Collateral Agent take any action to give effect to any release of Collateral
pursuant to the foregoing Section 10.9(a) or (b), it shall deliver to the
Collateral Agent a certificate signed by an authorized officer stating that the
release of the respective Collateral is permitted pursuant to Section 10.9(a)
or (b). In the event that any part of the Collateral is released as provided in
the preceding paragraph (b), the Collateral Agent, at the request and expense
of such Assignor, will duly release such Collateral and assign, transfer and
deliver to such Assignor or its designee (without recourse and without any
representation or warranty) such of the Collateral as is then being (or has
been) so sold and as may be in the possession of the Collateral Agent and has
not theretofore been released pursuant to this Agreement. The Collateral Agent
shall have no liability whatsoever to any Secured Creditor as the result of any
release of Collateral by it as permitted by this Section 10.9. Upon any release
of Collateral pursuant to Section 10.9(a) or (b), none of the Secured Creditors
shall have any continuing right or interest in such Collateral, or the proceeds
thereof.

                  10.10 Collateral Agent. By accepting the benefits of this
Agreement, each Secured Creditor acknowledges and agrees that the rights and
obligations of the Collateral Agent shall be as set forth in Section 11 of the
Credit Agreement. Notwithstanding anything to the contrary contained in Section
10.2 of this Agreement or Section 12.12 of the Credit Agreement, this Section
10.10, and the duties and obligations of the Collateral Agent set forth in this
Section 10.10, may not be amended or modified without the consent of the
Collateral Agent.

                  10.11 Counterparts. This Agreement may be executed in any
number of counterparts and by the different parties hereto on separate
counterparts, each of which when so executed and delivered shall be an
original, but all of which shall together constitute one and the same
instrument. A set of counterparts executed by all the parties hereto shall be
lodged with the Borrower and the Collateral Agent.


                  10.12 Additional Assignors. It is understood and agreed that
any Subsidiary of the Borrower that is required to execute a counterpart of
this Agreement after

<PAGE>

                                                                      
                                                                        Page 31


the date hereof pursuant to Section 8.16 of the Credit Agreement shall
automatically become an Assignor hereunder by executing a counterpart hereof
and delivering the same to the Collateral Agent.

                       *               *               *

<PAGE>

                                                                      
                                                                        Page 32


                  IN WITNESS WHEREOF, the parties hereto have caused this
Agreement to be executed and delivered by their duly authorized officers as of
the date first above written.

Addresses:                        [EACH ASSIGNOR],
                                  as Assignor

                                  By  _______________________
                                      Name:
                                      Title:

175 Water Street                  NATIONAL WESTMINSTER BANK PLC
New York, New York  10038         as Collateral Agent,
Attention:                        as Assignee
Tel: (212)
Fax: (212)                        By  _______________________
                                      Name:
                                      Title:


<PAGE>



                       PLEDGE AGREEMENT

           PLEDGE AGREEMENT, dated as of June 25, 1997 (as amended, modified or
supplemented from time to time, the "Agreement"), made by each of the
undersigned (each, a "Pledgor" and together with any other entity that becomes a
party hereto pursuant to Section 24 hereof, collectively, the "Pledgors"), in
favor of NATIONAL WESTMINSTER BANK PLC, as Collateral Agent (including any
successor collateral agent, the "Pledgee") for the benefit of the Secured
Creditors (as defined below). Except as otherwise defined herein, terms used
herein and defined in the Credit Agreement shall be used herein as therein
defined.

                     W I T N E S S E T H :

           WHEREAS, North Atlantic Trading Company, Inc. (the "Borrower"), the
lenders from time to time party thereto (the "Lenders"), Gleacher NatWest, Inc.,
as Arranging Agent (the "Arranging Agent"), and National Westminster Bank Plc,
as Administrative Agent (the "Administrative Agent" and together with the
Lenders, the Arranging Agent and the Pledgee, the "Lender Creditors"), have
entered into a Credit Agreement, dated as of June 25, 1997 (as amended, modified
or supplemented from time to time, the "Credit Agreement"), providing for the
making of Loans and the issuance of, and participation in, Letters of Credit as
contemplated therein;

           WHEREAS, the Borrower may from time to time be a party to one or more
Interest Rate Agreements (each such Interest Rate Agreement with an Interest
Rate Creditor (as defined below), a "Secured Interest Rate Agreement") with
National Westminster Bank Plc, in its individual capacity ("NatWest"), any
Lender or a syndicate of financial institutions organized by NatWest or such
Lender or an affiliate of NatWest or such Lender (even if NatWest or any such
Lender ceases to be a Lender under the Credit Agreement for any reason), and any
institution that participates therein, and in each case their subsequent assigns
(collectively, the "Interest Rate Creditors," and together with the Lender
Creditors, collectively, the "Secured Creditors");

<PAGE>
                                                                      Page 2

           WHEREAS, pursuant to the Subsidiary Guaranty, dated as of June 25,
1997 (as amended, modified or supplemented from time to time, the "Subsidiary
Guaranty"), each Pledgor (other than the Borrower) has jointly and severally
guaranteed to the Secured Creditors the payment when due of the Guaranteed
Obligations (as defined in the Subsidiary Guaranty);

           WHEREAS, it is a condition precedent to the making of Loans and the
issuance of, and participation in, Letters of Credit under the Credit Agreement
that each Pledgor shall have executed and delivered to the Pledgee this
Agreement;

           WHEREAS, each Pledgor desires to execute this Agreement to satisfy

the conditions described in the preceding paragraph;

           NOW, THEREFORE, in consideration of the benefits accruing to each
Pledgor, the receipt and sufficiency of which are hereby acknowledged, each
Pledgor hereby makes the following representations and warranties to the Pledgee
and hereby covenants and agrees with the Pledgee as follows:

           1.  SECURITY FOR OBLIGATIONS.  This Agreement is made by each
Pledgor for the benefit of the Secured Creditors to secure:

          (i) the full and prompt payment when due (whether at the stated
     maturity, by acceleration or otherwise) of all obligations (including
     obligations which, but for the automatic stay under Section 362(a) of the
     Bankruptcy Code, would become due) and liabilities of such Pledgor, now
     existing or hereafter incurred under, arising out of or in connection with
     any Credit Document to which such Pledgor is a party and the due
     performance of and compliance by such Pledgor with the terms of each such
     Credit Document by such Pledgor (all such obligations and liabilities under
     this clause (i), except to the extent consisting of obligations or
     indebtedness with respect to Secured Interest Rate Agreements, being herein
     collectively called the "Credit Document Obligations");

         (ii) the full and prompt payment when due (whether at the stated
     maturity, by acceleration or otherwise) of all obligations (including
     obligations which, but for the automatic stay under Section 362(a) of the
     Bankruptcy Code, would become due) and liabilities of such Pledgor, now
     existing or hereafter 

<PAGE>
                                                                      Page 3

     incurred under, arising out of or in connection with any Secured Interest 
     Rate Agreement, including all obligations, if any, of such Pledgor under 
     its Guaranty in respect of Secured Interest Rate Agreements (all such 
     obligations and liabilities under this clause (ii) being herein 
     collectively called the "Interest Rate Obligations");

         (iii) any and all sums advanced by the Pledgee in order to preserve the
     Collateral (as  hereinafter defined) and/or its security interest therein;

         (iv) in the event of any proceeding for the collection of the
     Obligations (as defined below) or the enforcement of this Agreement, after
     an Event of Default (such term, as used in this Agreement, shall mean any
     Event of Default under the Credit Agreement or any payment default by the
     Borrower under any Secured Interest Rate Agreement after the expiration of
     any  applicable grace period) shall have occurred and be continuing, the 
     reasonable expenses of retaking, holding, preparing for sale or lease,
     selling or otherwise disposing of or realizing on the Collateral, or of any
     exercise by the Pledgee of its rights hereunder, together with reasonable
     attorneys' fees and court costs; and

          (v) all amounts paid by any Secured Creditor as to which such Secured
     Creditor has the right to reimbursement under Section 11 of this Agreement;


all such obligations, liabilities, sums and expenses set forth in clauses (i)
through (v) of this Section 1 being herein collectively called the
"Obligations".

           2. DEFINITION OF STOCK, NOTES, PARTNERSHIP INTERESTS, MEMBERSHIP
INTERESTS, SECURITIES, ETC. As used herein, (i) the term "Stock" shall mean (x)
all of the issued and outstanding shares of stock at any time owned by any
Pledgor of any corporation (other than a corporation that is not organized under
the laws of the United States or any State or territory thereof (a "Foreign
Corporation")) and (y) with respect to a Foreign Corporation that is a
first-tier Foreign Subsidiary, all of the issued and outstanding shares of
capital stock at any time owned by any Pledgor of any Foreign Corporation,
provided that such Pledgor shall not be required to pledge hereunder (and the
term "Stock" shall not include) more than 65% of the total combined voting power
of all classes of capital stock of any Foreign Corporation entitled to vote;
(ii) the term "Notes" shall mean all promissory notes at any time issued to, or
held by, any Pledgor, provided that such Pledgor shall not be required to pledge
hereunder (and the term "Notes" shall not include) any promissory notes issued
to such Pledgor by any Subsidiary of such Pledgor which is a Foreign

<PAGE>

                                                                      Page 4

Corporation; (iii) the term "Partnership Interest" shall mean the entire
partnership interest at any time owned by any Pledgor in any partnership (any
such partnership, a "Pledged Partnership"); (iv) the term "Membership Interest"
shall mean the entire membership interest at any time owned by any Pledgor in
any limited liability company (any such limited liability company, a "Pledged
LLC"); and (v) the term "Securities" shall mean all of the Stock, Notes,
Partnership Interests and Membership Interests. Each Pledgor represents and
warrants that on the date hereof: (a) each Subsidiary of such Pledgor, and the
direct ownership thereof, is listed on Annex A hereto; (b) the Stock held by
such Pledgor consists of the number and type of shares of the stock of the
corporations as described in Annex B hereto; (c) such Stock constitutes that
percentage of the issued and outstanding capital stock of the issuing
corporation as set forth in Annex B hereto; (d) the Notes held by such Pledgor
consist of the promissory notes described in Annex C hereto; (e) such Pledgor is
the holder of record and sole beneficial owner of the Stock and Notes held by
such Pledgor and there exists no options or preemption rights in respect of any
of the Stock; (f) the Partnership Interests and Membership Interests, as the
case may be, held by such Pledgor constitute that percentage of the entire
interest of the respective Pledged Partnership or Pledged LLC, as the case may
be, as is set forth under its name in Annex D hereto; and (g) on the date
hereof, such Pledgor owns or possesses no other Securities except as described
on Annexes B, C and D hereto.

           3.  PLEDGE OF SECURITIES, ETC.

           3.1  Pledge.  To secure the Obligations and for the purposes set 
forth in Section 1, each Pledgor hereby:

             (i) grants and pledges to the Pledgee a security interest in all
of the Collateral owned by such Pledgor;


            (ii) pledges and deposits as security with the Pledgee the
     Securities owned by such Pledgor on the date hereof, if any, and delivers
     to the Pledgee certificates or instruments therefor, duly endorsed in blank
     in the case of Notes and accompanied by undated stock or other powers duly
     executed in blank by such Pledgor in the case of Stock, Partnership
     Interests or Membership Interests, as the case may be, or such other
     instruments of transfer as are acceptable to the Pledgee;

           (iii) assigns, transfers, hypothecates, mortgages, charges and sets
     over to the Pledgee all of such Pledgor's right, title and interest in and
     to 

<PAGE>
                                                                      Page 5

     such Securities (and in and to all certificates or instruments evidencing 
     such Securities), to be held by the Pledgee, upon the terms and 
     conditions set forth in this Agreement;

            (iv) grants, pledges, assigns and transfers to the Pledgee all of
     such Pledgor's (x) Partnership Interest and all of such Pledgor's right,
     title and interest in each Pledged Partnership and (y) Membership Interest
     and all of such Pledgor's right, title and interest in each Pledged LLC, in
     each case including, without limitation:

          (a) all the capital thereof and its interest in all profits, losses
     and other distributions to which such Pledgor shall at any time be entitled
     in respect of such Partnership Interest and/or Membership Interest;

          (b) all other payments due or to become due to such Pledgor in respect
     of such Partnership Interest and/or Membership Interest, whether under any
     partnership agreement, limited liability company agreement or otherwise,
     whether as contractual obligations, damages, insurance proceeds or
     otherwise;

          (c) all of its claims, rights, powers, privileges, authority, options,
     security interest, liens and remedies, if any, under any partnership
     agreement, limited liability company agreement or at law or otherwise in
     respect of such Partnership Interest and/or Membership Interest;

          (d) all present and future claims, if any, of the Pledgor against any
     Pledged Partnership and any Pledged LLC for moneys loaned or advanced, for
     services rendered or otherwise;

          (e) all of such Pledgor's rights under any partnership agreement or
     limited liability company agreement or at law to exercise and enforce every
     right, power, remedy, authority, option and privilege of such Pledgor
     relating to the Partnership Interest and/or Membership Interest, including
     any power to terminate, cancel or modify any partnership agreement or any
     limited liability company agreement, to execute any instruments and to take
     any and all other action on behalf of and in the name of such Pledgor in
     respect of any Partnership Interest or Membership Interest and any Pledged
     Partnership and any Pledged LLC to make determinations, to exercise any

     election (including, but not limited to, election of remedies) or option or
     to give or receive any notice, consent, amendment, waiver or approval,
     together with full power and authority to 

<PAGE>
                                                                      Page 6

     demand, receive, enforce, collect or receipt for any of the foregoing, to
     enforce or execute any checks, or other instruments or orders, to file 
     any claims and to take any action in connection with any of the foregoing;

          (f) all other property hereafter delivered in substitution for or in
     addition to any of the foregoing, all certificates and instruments
     representing or evidencing such other property and all cash, securities,
     interest, dividends, rights and other property at any time and from time to
     time received, receivable or otherwise distributed in respect of or in
     exchange for any or all thereof; and

          (g) to the extent not otherwise included, all proceeds of any or all
     of the foregoing.

           3.2 Subsequently Acquired Securities. If any Pledgor shall acquire
(by purchase, stock dividend or otherwise) any additional Securities at any time
or from time to time after the date hereof, such Pledgor will forthwith pledge
and deposit such Securities (or certificates or instruments representing such
Securities) as security with the Pledgee and deliver to the Pledgee certificates
or instruments thereof, duly endorsed in blank in the case of Notes and
accompanied by undated stock or other powers duly executed in blank by such
Pledgor (and accompanied by any transfer tax stamps required in connection with
the pledge of such Securities) in the case of Stock, Partnership Interests or
Membership Interests, as the case may be, or such other instruments of transfer
as are acceptable to the Pledgee, and will promptly thereafter deliver to the
Pledgee a certificate executed by a principal executive officer of such Pledgor
describing such Securities and certifying that the same have been duly pledged
with the Pledgee hereunder. No Pledgor shall be required at any time to pledge
hereunder (x) any Stock which is more than 65% of the total combined voting
power of all classes of capital stock of any Foreign Corporation entitled to
vote or (y) any promissory notes issued to such Pledgor by any Subsidiary of
such Pledgor which is a Foreign Corporation.

           3.3 Uncertificated Securities. Notwithstanding anything to the
contrary contained in Sections 3.1 and 3.2, if any Securities (whether or not
now owned or hereafter acquired) are uncertificated securities, the respective
Pledgor shall promptly notify the Pledgee thereof, and shall promptly take all
actions required to perfect the security interest of the Pledgee under
applicable law (including, in any event, under Sections 8-313 and 8-321 of the
New York Uniform Commercial Code if applicable). Each Pledgor further agrees to
take such actions as the Pledgee deems necessary or desirable to effect the
foregoing and to permit the Pledgee to exercise any of its rights and remedies
hereunder, and agrees to provide an opinion of counsel reasonably 

<PAGE>
                                                                      Page 7


satisfactory to the Pledgee with respect to any such pledge of uncertificated 
Securities promptly upon request of the Pledgee.

           3.4 Definitions of Pledged Stock, Pledged Notes, Pledged Partnership
Interests, Pledged Membership Interests, Pledged Securities and Collateral. All
Stock at any time pledged or required to be pledged hereunder is hereinafter
called the "Pledged Stock, all Notes at any time pledged or required to be
pledged hereunder are hereinafter called the "Pledged Notes", all Partnership
Interests at any time pledged or required to be pledged hereunder are
hereinafter called the "Pledged Partnership Interests," all Membership Interests
at any time pledged or required to be pledged hereunder are hereinafter called
the "Pledged Membership Interests", all Pledged Stock, Pledged Notes, Pledged
Partnership Interests and Pledged Membership Interests, together are called the
"Pledged Securities"; and the Pledged Securities, together with all proceeds
thereof, including any securities and moneys received and at the time held by
the Pledgee hereunder, are hereinafter called the "Collateral."

           4.  APPOINTMENT OF SUB-AGENTS; ENDORSEMENTS,
ETC. The Pledgee shall have the right to appoint one or more sub-agents for the
purpose of retaining physical possession of the Pledged Securities, which may be
held (in the discretion of the Pledgee) in the name of the relevant Pledgor,
endorsed or assigned in blank or in favor of the Pledgee or any nominee or
nominees of the Pledgee or a sub-agent appointed by the Pledgee.

           5.  VOTING, ETC., WHILE NO EVENT OF DEFAULT.  Unless and
until there shall have occurred and be continuing an Event of Default, each
Pledgor shall be entitled to exercise all voting rights attaching to any and all
Pledged Securities owned by it, and to give consents, waivers or ratifications
in respect thereof, provided that no vote shall be cast or any consent, waiver
or ratification given or any action taken which would violate, result in breach
of any covenant contained in, or be inconsistent with, any of the terms of this
Agreement, the Credit Agreement, any other Credit Document or any Secured
Interest Rate Agreement (collectively, the "Secured Debt Agreements"), or which
would have the effect of impairing the value of the Collateral or any part
thereof or the position or interests of the Pledgee or any other Secured
Creditor therein. All such rights of a Pledgor to vote and to give consents,
waivers and ratifications shall cease in case an Event of Default shall occur
and be continuing and Section 7 hereof shall become applicable.

           6. DIVIDENDS AND OTHER DISTRIBUTIONS. Unless and until an Event of
Default shall have occurred and be continuing, all cash dividends, distributions

<PAGE>
                                                                      Page 8

or other amounts payable in respect of the Pledged Securities shall be paid to
the respective Pledgor, provided that all dividends, distributions or other
amounts payable in respect of the Pledged Securities which are determined by the
Pledgee, in its absolute discretion, to represent in whole or in part an
extraordinary, liquidating or other distribution in return of capital not
permitted by the Credit Agreement shall be paid, to the extent so determined to
represent an extraordinary, liquidating or other distribution in return of
capital, to the Pledgee and retained by it as part of the Collateral (unless
such cash dividends or distributions are applied to repay the Obligations

pursuant to Section 9 of this Agreement). The Pledgee shall also be entitled to
receive directly, and to retain as part of the Collateral:

          (i) all other or additional stock, or other securities or property
     (other than cash) paid or distributed by way of dividend or otherwise in
     respect of the Collateral;

         (ii) all other or additional stock or other securities or property
     (including cash) paid or distributed in respect of the Collateral by way of
     stock-split, spin-off, split-up, reclassification, combination of shares or
     similar rearrangement; and

        (iii) all other or additional stock or other securities or property
     (including cash) which may be paid in respect of the Collateral by reason
     of any consolidation, merger, exchange of stock, conveyance of assets,
     liquidation or similar corporate reorganization.

Nothing contained in this Section 6 shall limit or restrict in any way the
Pledgee's right to receive the proceeds of the Collateral in any form in
accordance with Section 3 of this Agreement. All dividends, distributions or
other payments which are received by the respective Pledgor contrary to the
provisions of this Section 6 or Section 7 shall be received in trust for the
benefit of the Pledgee, shall be segregated from other property or funds of such
Pledgor and shall be forthwith paid over to the Pledgee as Collateral in the
same form as so received (with any necessary endorsement).

           7. REMEDIES IN CASE OF AN EVENT OF DEFAULT. (a) In case an Event of
Default shall have occurred and be continuing, the Pledgee shall be entitled to
exercise all of the rights, powers and remedies (whether vested in it by this
Agreement or any other Secured Debt Agreement or by law) for the protection and
enforcement of its rights in respect of the Collateral, including, without
limitation, all the rights and remedies of a secured party upon default under
the Uniform Commercial 

<PAGE>
                                                                      Page 9

Code of the State of New York, and the Pledgee shall be entitled, without 
limitation, to exercise any or all of the following rights, which each Pledgor 
hereby agrees to be commercially reasonable:

          (i) to receive all amounts payable in respect of the Collateral 
     otherwise payable under Section 6 to such Pledgor;

         (ii) to transfer all or any part of the Collateral into the Pledgee's 
     name or the name of its nominee or nominees;

        (iii) to accelerate any Pledged Note which may be accelerated in
     accordance with its terms, and take any other lawful action to collect upon
     any Pledged Note (including, without limitation, to make any demand for
     payment thereon);

         (iv) to vote all or any part of the Pledged Stock, Pledged Partnership
     Interests and Pledged Membership Interests (whether or not transferred into

     the name of the Pledgee) and give all consents, waivers and ratifications
     in respect of the Collateral and otherwise act with respect thereto as
     though it were the outright owner thereof (each Pledgor hereby irrevocably
     constituting and appointing the Pledgee the proxy and attorney-in-fact of
     such Pledgor, with full power of substitution to do so); and

          (v) at any time or from time to time to sell, assign and deliver, or
     grant options to purchase, all or any part of the Collateral, or any
     interest therein, at any public or private sale, without demand of
     performance, advertisement or notice of intention to sell or of the time or
     place of sale or adjournment thereof or to redeem or otherwise (all of
     which are hereby waived by each Pledgor), for cash, on credit or for other
     property, for immediate or future delivery without any assumption of credit
     risk, and for such price or prices and on such terms as the Pledgee in its
     absolute discretion may determine, provided that at least 10 days' notice
     of the time and place of any such sale shall be given to such Pledgor. The
     Pledgee shall not be obligated to make such sale of Collateral regardless
     of whether any such notice of sale has theretofore been given. Each
     purchaser at any such sale shall hold the property so sold absolutely free
     from any claim or right on the part of any Pledgor, and each Pledgor hereby
     waives and releases to the fullest extent permitted by law any right or
     equity of redemption with respect to the Collateral, whether before or
     after sale hereunder, all rights, if any, of marshalling the Collateral and
     any other security for the 

<PAGE>
                                                                     Page 10

     Obligations or otherwise, and all rights, if any, of stay and/or 
     appraisal which it now has or may at any time in the future have under 
     rule of law or statute now existing or hereafter enacted. At any such 
     sale, unless prohibited by applicable law, the Pledgee on behalf of all 
     Secured Creditors (or certain of them) may bid for and purchase (by 
     bidding in Obligations or otherwise) all or any part of the Collateral so 
     sold free from any such right or equity of redemption. Neither the 
     Pledgee nor any Secured Creditor shall be liable for failure to collect 
     or realize upon any or all of the Collateral or for any delay in so doing 
     nor shall it be under any obligation to take any action whatsoever with 
     regard thereto.

           8. REMEDIES, ETC., CUMULATIVE. Each right, power and remedy of the
Pledgee provided for in this Agreement or any other Secured Debt Agreement, or
now or hereafter existing at law or in equity or by statute shall be cumulative
and concurrent and shall be in addition to every other such right, power or
remedy. The exercise or beginning of the exercise by the Pledgee or any other
Secured Creditor of any one or more of the rights, powers or remedies provided
for in this Agreement or any other Secured Debt Agreement or now or hereafter
existing at law or in equity or by statute or otherwise shall not preclude the
simultaneous or later exercise by the Pledgee or any other Secured Creditor of
all such other rights, powers or remedies, and no failure or delay on the part
of the Pledgee or any other Secured Creditor to exercise any such right, power
or remedy shall operate as a waiver thereof. Unless otherwise required by the
Credit Documents, no notice to or demand on any Pledgor in any case shall
entitle it to any other or further notice or demand in similar other

circumstances or constitute a waiver of any of the rights of the Pledgee or any
other Secured Creditor to any other further action in any circumstances without
demand or notice. The Secured Creditors agree that this Agreement may be
enforced only by the action of the Administrative Agent or the Pledgee, in each
case acting upon the instructions of the Required Lenders (or, after the date on
which all Credit Document Obligations have been paid in full, the holders of at
least the majority of the outstanding Interest Rate Obligations) and that no
other Secured Creditor shall have any right individually to seek to enforce or
to enforce this Agreement or to realize upon the security to be granted hereby,
it being understood and agreed that such rights and remedies may be exercised by
the Administrative Agent or the Pledgee or the holders of at least a majority of
the outstanding Interest Rate Obligations, as the case may be, for the benefit
of the Secured Creditors upon the terms of this Agreement.

           9.  APPLICATION OF PROCEEDS.  (a)  All moneys collected by the
Pledgee upon any sale or other disposition of the Collateral pursuant to the 
terms of this 

<PAGE>
                                                                     Page 11

Agreement, together with all other moneys received by the Pledgee hereunder, 
shall be applied in the manner provided in Section 7.4 of the Security 
Agreement.

           (b) It is understood and agreed that the Pledgor shall remain liable
to the extent of any deficiency between (x) the amount of the Obligations for
which it is responsible directly or as a Guarantor that are satisfied with
proceeds of the Collateral hereunder and (y) the aggregate outstanding amount of
the Obligations.

           10. PURCHASERS OF COLLATERAL. Upon any sale of the Collateral by the
Pledgee hereunder (whether by virtue of the power of sale herein granted,
pursuant to judicial process or otherwise), the receipt of the Pledgee or the
officer making the sale shall be a sufficient discharge to the purchaser or
purchasers of the Collateral so sold, and such purchaser or purchasers shall not
be obligated to see to the application of any part of the purchase money paid
over to the Pledgee or such officer or be answerable in any way for the
misapplication or nonapplication thereof.

           11. INDEMNITY. Each Pledgor jointly and severally agrees (i) to
indemnify and hold harmless the Pledgee and the other Secured Creditors from and
against any and all claims, demands, losses, judgments and liabilities
(including liabilities for penalties) of whatsoever kind or nature, and (ii) to
reimburse the Pledgee and the other Secured Creditors for all reasonable costs
and expenses, including reasonable attorneys' fees, growing out of or resulting
from this Agreement or the exercise by the Pledgee of any right or remedy
granted to it hereunder or under any other Secured Debt Agreement except, with
respect to clauses (i) and (ii) above, for those arising from the Pledgee's
gross negligence or willful misconduct. In no event shall the Pledgee be liable,
in the absence of gross negligence or willful misconduct on its part, for any
matter or thing in connection with this Agreement other than to account for
moneys or other property actually received by it in accordance with the terms
hereof. If and to the extent that the obligations of any Pledgor under this

Section 11 are unenforceable for any reason, such Pledgor hereby agrees to make
the maximum contribution to the payment and satisfaction of such obligations
which is permissible under applicable law.

           12.  FURTHER ASSURANCES; POWER OF ATTORNEY.  (a)  Each
Pledgor agrees that it will join with the Pledgee in executing and, at such
Pledgor's own expense, file and refile under the Uniform Commercial Code such
financing statements, continuation statements and other documents in such
offices as the Pledgee may deem necessary or appropriate and wherever required
or permitted by law in order to perfect and preserve the Pledgee's security
interest in the Collateral hereunder and hereby 

<PAGE>
                                                                     Page 12

authorizes the Pledgee to file financing statements and amendments thereto 
relative to all or any part of the Collateral without the signature of such 
Pledgor where permitted by law, and agrees to do such further acts and things 
and to execute and deliver to the Pledgee such additional conveyances, 
assignments, agreements and instruments as the Pledgee may reasonably require 
or deem advisable to carry into effect the purposes of this Agreement or to 
further assure and confirm unto the Pledgee its rights, powers and remedies 
hereunder or thereunder.

           (b) Each Pledgor hereby appoints the Pledgee, such Pledgor's
attorney-in-fact, with full authority in the place and stead of such Pledgor and
in the name of such Pledgor or otherwise, from time to time after the occurrence
and during the continuance of an Event of Default, in the Pledgee's reasonable
discretion to take any action and to execute any instrument which the Pledgee
may reasonably deem necessary or advisable to accomplish the purposes of this
Agreement.

           13.  THE PLEDGEE AS COLLATERAL AGENT.  The Pledgee will
hold in accordance with this Agreement all items of the Collateral at any time
received under this Agreement. It is expressly understood and agreed that the
obligations of the Pledgee as holder of the Collateral and interests therein and
with respect to the disposition thereof, and otherwise under this Agreement, are
only those expressly set forth in this Agreement. The Pledgee shall act
hereunder on the terms and conditions set forth herein and in Section 11 of the
Credit Agreement.

           14.  TRANSFER BY THE PLEDGORS.  No Pledgor will sell or
otherwise dispose of, grant any option with respect to, or mortgage, pledge or
otherwise encumber any of the Collateral or any interest therein (except in
accordance with the terms of this Agreement and the other Secured Debt
Agreements).

           15.  REPRESENTATIONS, WARRANTIES AND COVENANTS OF
THE PLEDGORS.  (a)  Each Pledgor represents, warrants and covenants that:

           (i) it is, or at the time when pledged hereunder will be, the legal,
     beneficial and record owner of, and has (or will have) good and marketable
     title to, all Securities pledged by it hereunder, subject to no pledge,
     lien, mortgage, hypothecation, security interest, charge, option or other

     encumbrance whatsoever, except the liens and security interests created by
     this Agreement;

           (ii)  it has full power, authority and legal right to pledge all 
     the Securities pledged by it pursuant to this Agreement;

<PAGE>
                                                                     Page 13

           (iii) this Agreement has been duly authorized, executed and delivered
     by such Pledgor and constitutes a legal, valid and binding obligation of
     such Pledgor enforceable in accordance with its terms, except to the extent
     that the enforceability thereof may be limited by applicable bankruptcy,
     insolvency, reorganization, moratorium or other similar laws generally
     affecting creditors' rights and by equitable principles (regardless of
     whether enforcement is sought in equity or at law);

           (iv) except to the extent already obtained or made, no consent of any
     other party (including, without limitation, any stockholder, limited or
     general partner, member or creditor of such Pledgor or any of its
     Subsidiaries) and no consent, license, permit, approval or authorization
     of, exemption by, notice or report to, or registration, filing or
     declaration with, any governmental authority is required to be obtained by
     such Pledgor in connection with (a) the execution, delivery or performance
     of this Agreement, (b) the validity or enforceability of this Agreement,
     (c) the perfection or enforceability of the Pledgee's security interest in
     the Collateral or (d) except for compliance with or as may be required by
     applicable securities laws, the exercise by the Pledgee of any of its
     rights or remedies provided herein;

           (v) the execution, delivery and performance of this Agreement will
     not violate any provision of any applicable law or regulation or of any
     order, judgment, writ, award or decree of any court, arbitrator or
     governmental authority, domestic or foreign, applicable to such Pledgor, or
     of the certificate of incorporation, certificate of formation, by-laws,
     certificate of limited partnership, partnership agreement or limited
     liability company agreement, as the case may be, of such Pledgor or of any
     securities issued by such Pledgor or any of its Subsidiaries, or of any
     mortgage, indenture, lease, loan agreement, credit agreement or other
     contract, agreement or instrument or undertaking to which such Pledgor or
     any of its Subsidiaries is a party or which purports to be binding upon
     such Pledgor or any of its Subsidiaries or upon any of their respective
     assets and will not result in the creation or imposition of (or the
     obligation to create or impose) any lien or encumbrance on any of the
     assets of such Pledgor or any of its Subsidiaries except as contemplated by
     this Agreement;

           (vi) all the shares of the Stock have been duly and validly issued,
     are fully paid and non-assessable and are subject to no options to purchase
     or similar rights;

<PAGE>
                                                                     Page 14


           (vii) each of the Pledged Notes constitutes, or when executed by the
     obligor thereof will constitute, the legal, valid and binding obligation of
     such obligor, enforceable in accordance with its terms, except to the
     extent that the enforceability thereof may be limited by applicable
     bankruptcy, insolvency, reorganization, moratorium or other similar laws
     generally affecting creditors' rights and by equitable principles
     (regardless of whether enforcement is sought in equity or at law);

           (viii) the pledge, assignment and delivery to the Pledgee of the
     Securities (other than uncertificated securities) pursuant to this
     Agreement creates a valid and perfected first priority Lien in the
     Securities and the proceeds thereof, subject to no other Lien or to any
     agreement purporting to grant to any third party a Lien on the property or
     assets of such Pledgor which would include the Securities; and

           (ix) it will defend the Pledgee's right, title and interest in and to
     the Partnership Interests, the Membership Interests and in and to the other
     Collateral pledged by it pursuant hereto or in which it has granted a
     security interest pursuant hereto against the claims and demands of all
     other persons whomsoever, and that it will have like title to and right to
     pledge any other property at any time hereafter pledged to the Pledgee as
     Collateral hereunder and will likewise defend the right thereto and
     security interest therein of the Pledgee and the Secured Creditors;

           (x) it is the legal and beneficial owner of and has good title to its
     Partnership Interests and Membership Interests and has good title to all of
     the other Collateral pledged by it pursuant hereto or in which it has
     granted a security interest pursuant hereto, free and clear of all claims,
     pledges, liens, encumbrances and security interests of every nature
     whatsoever, except such as are created pursuant to this Agreement, and has
     the unqualified right to pledge and grant a security interest in the same
     as herein provided without the consent of any other Person, firm,
     association or entity which has not been obtained;

           (xi) it has full power, authority and legal right to pledge the
     Partnership Interests and the Membership Interests pledged by it pursuant
     to this Agreement and such Partnership Interest and Membership Interests
     have been validly acquired and is fully paid for and is duly and validly
     pledged hereunder;

<PAGE>
                                                                     Page 15

           (xii)it is not in default in the payment of any portion of any
     mandatory capital contribution, if any, required to be made under any
     partnership agreement or limited liability company agreement to which such
     Pledgor is a party, and such Pledgor is not in violation of any other
     material provisions of any partnership agreement or limited liability
     company agreement to which such Pledgor is a party, or otherwise in default
     or violation thereunder, no Partnership Interest or Membership Interest is
     subject to any defense, offset or counterclaim, nor have any of the
     foregoing been asserted or alleged against such Pledgor by any Person with
     respect thereto and as of the Closing Date, there are no certificates,
     instruments, documents or other writings (other than the partnership

     agreements and certificates, if any, delivered to the Collateral Agent)
     which evidence any Partnership Interest or Membership Interest of such
     Pledgor;

           (xiii)the pledge and assignment of the Partnership Interests and the
     Membership Interests pursuant to this Agreement, together with the relevant
     filings, consents or recordings (which filings and recordings have been
     made or obtained), creates a valid, perfected and continuing first security
     interest in such Partnership Interests and Membership Interest and the
     proceeds thereof, subject to no prior lien or encumbrance or to any
     agreement purporting to grant to any third party a lien or encumbrance on
     the property or assets of such Pledgor which would include the Collateral;

           (xiv)there are no currently effective financing statements under the
     UCC covering any property which is now or hereafter may be included in the
     Collateral and such Pledgor will, without the prior written consent of the
     Pledgee, execute and, until the Termination Date (as hereinafter defined),
     there will not ever be on file in any public office, any enforceable
     financing statement or statements covering any or all of the Collateral,
     except financing statements filed or to be filed in favor of the Pledgee as
     secured party;

           (xv) it shall give the Pledgee prompt notice of any written claim
     relating to the Collateral and shall deliver to the Pledgee a copy of each
     other demand, notice or document received by it which may adversely affect
     the Pledgee's interest in the Collateral promptly upon, but in any event
     within 10 days after, such Pledgor's receipt thereof;

           (xvi)it shall not withdraw as a partner of any Pledged Partnership or
     member of any Pledged LLC, or file or pursue or take any action which may,
     directly or indirectly, cause a dissolution or liquidation of or with
     respect to any 

<PAGE>
                                                                     Page 16

     Pledged Partnership or Pledged LLC or seek a partition of any property of 
     any Pledged Partnership or Pledged LLC, except as permitted by the Credit 
     Agreement;

           (xvii)a notice in the form set forth in Annex E attached hereto and
     by this reference made a part hereof (such notice, the "Pledge Notice"),
     appropriately completed, notifying each Pledged Partnership and Pledged LLC
     of the existence of this Agreement and attached thereto a copy of this
     Agreement have been delivered by such Pledgor to the relevant Pledged
     Partnership or Pledged LLC, and such Pledgor has received and delivered to
     the Pledgee an acknowledgment in the form set forth in Annex F attached
     hereto (such acknowledgement, the "Pledge Acknowledgement"), duly executed
     by the relevant Pledged Partnership or Pledged LLC; and

           (xviii)as of the date hereof, all of its Partnership Interest and
     Membership Interests are uncertificated and each Pledgor covenants and
     agrees that it will not approve of any action by any Pledged Partnership or
     Pledged LLC to convert such uncertificated interests into certificated

     interests; and

           (xix) it will take no action which would violate or be inconsistent
     with any of the terms of any Secured Debt Agreement, or which would have
     the effect of impairing the position or interests of the Pledgee or any
     other Secured Creditor under any Secured Debt Agreement except as permitted
     by the Credit Agreement.

           16. PLEDGORS' OBLIGATIONS ABSOLUTE, ETC. The obligations of each
Pledgor under this Agreement shall be absolute and unconditional and shall
remain in full force and effect without regard to, and shall not be released,
suspended, discharged, terminated or otherwise affected by, any circumstance or
occurrence whatsoever, including, without limitation:

            (i) any renewal, extension, amendment or modification of, or
     addition or supplement to or deletion from any of the Secured Debt
     Agreements, or any other instrument or agreement referred to therein, or
     any assignment or transfer of any thereof;

           (ii) any waiver, consent, extension, indulgence or other action or
     inaction under or in respect of any such agreement or instrument or this
     Agreement;

<PAGE>
                                                                     Page 17

           (iii)  any furnishing of any additional security to the Pledgee or 
     its assignee or any acceptance thereof or any release of any security by 
     the Pledgee or its assignee;

           (iv) any limitation on any party's liability or obligations under any
     such instrument or agreement or any invalidity or unenforceability, in
     whole or in part, of any such instrument or agreement or any term thereof;
     or

           (v) any bankruptcy, insolvency, reorganization, composition,
     adjustment, dissolution, liquidation or other like proceeding relating to
     such Pledgor or any Subsidiary of such Pledgor, or any action taken with
     respect to this Agreement by any trustee or receiver, or by any court, in
     any such proceeding, whether or not such Pledgor shall have notice or
     knowledge of any of the foregoing.

           17. REGISTRATION, ETC. (a) If an Event of Default shall have occurred
and be continuing and any Pledgor shall have received from the Pledgee a written
request or requests that such Pledgor cause any registration, qualification or
compliance under any Federal or state securities law or laws to be effected with
respect to all or any part of the Pledged Stock, such Pledgor as soon as
practicable and at its expense will use its best efforts to cause such
registration to be effected (and be kept effective) and will use its best
efforts to cause such qualification and compliance to be effected (and be kept
effective) as may be so requested and as would permit or facilitate the sale and
distribution of such Pledged Stock, including, without limitation, registration
under the Securities Act of 1933, as then in effect (or any similar statute then
in effect), appropriate qualifications under applicable blue sky or other state

securities laws and appropriate compliance with any other governmental
requirements, provided that the Pledgee shall furnish to such Pledgor such
information regarding the Pledgee as such Pledgor may request in writing and as
shall be required in connection with any such registration, qualification or
compliance. Each Pledgor will cause the Pledgee to be kept reasonably advised in
writing as to the progress of each such registration, qualification or
compliance and as to the completion thereof, will furnish to the Pledgee such
number of prospectuses, offering circulars and other documents incident thereto
as the Pledgee from time to time may reasonably request, and will indemnify, to
the extent permitted by law, the Pledgee, each other Secured Creditor and all
others participating in the distribution of such Pledged Stock against all
claims, losses, damages or liabilities caused by any untrue statement (or
alleged untrue statement) of a material fact contained therein (or in any
related registration statement, notification or the like) or by any omission (or
alleged omission) to state therein (or in any related registration statement,
notification or the like) a material fact required to be 

<PAGE>
                                                                     Page 18

stated therein or necessary to make the statements therein not misleading, 
except insofar as the same may have been caused by an untrue statement or 
omission based upon information furnished in writing to such Pledgor by the 
Pledgee or such other Secured Creditor expressly for use therein.

           (b) If at any time when the Pledgee shall determine to exercise its
right to sell all or any part of the Pledged Securities pursuant to Section 7,
and such Pledged Securities or the part thereof to be sold shall not, for any
reason whatsoever, be effectively registered under the Securities Act of 1933,
as then in effect, the Pledgee may, in its sole and absolute discretion, sell
such Pledged Securities or part thereof by private sale in such manner and under
such circumstances as Pledgee may deem necessary or advisable in order that such
sale may legally be effected without such registration. Without limiting the
generality of the foregoing, in any such event the Pledgee, in its sole and
absolute discretion, (i) may proceed to make such private sale notwithstanding
that a registration statement for the purpose of registering such Pledged
Securities or part thereof shall have been filed under such Securities Act, (ii)
may approach and negotiate with a single possible purchaser to effect such sale
and (iii) may restrict such sale to a purchaser who will represent and agree
that such purchaser is purchasing for its own account, for investment, and not
with a view to the distribution or sale of such Pledged Securities or part
thereof. In the event of any such sale, the Pledgee shall incur no
responsibility or liability for selling all or any part of the Pledged
Securities at a price which the Pledgee, in its sole and absolute discretion,
may in good faith deem reasonable under the circumstances, notwithstanding the
possibility that a substantially higher price might be realized if the sale were
deferred until the registration as aforesaid.

           18. TERMINATION; RELEASE. (a) After the Termination Date (as defined
below), this Agreement shall terminate (provided that all indemnities set forth
herein including, without limitation, in Section 11 hereof shall survive any
such termination) and the Pledgee, at the request and expense of the respective
Pledgor, will execute and deliver to such Pledgor a proper instrument or
instruments acknowledging the satisfaction and termination of this Agreement as

provided above, and will duly assign, transfer and deliver to such Pledgor
(without recourse and without any representation or warranty) such of the
Collateral as may be in the possession of the Pledgee and as has not theretofore
been sold or otherwise applied or released pursuant to this Agreement, together
with any moneys at the time held by the Pledgee hereunder. As used in this
Agreement, "Termination Date" shall mean the date upon which the Total
Commitment and all Secured Interest Rate Agreements have been terminated, no
Letter of Credit or no Note under the Credit Agreement is outstanding (and all
Loans 

<PAGE>
                                                                     Page 19

have been paid in full) and all other Obligations have been paid in full
(other than arising from indemnities for which no request has been made).

           (b) In the event that any part of the Collateral is sold in
connection with a sale permitted by Section 8.02 of the Credit Agreement or is
otherwise released at the direction of the Required Lenders (or all the Lenders
if required by Section 12.12 of the Credit Agreement), and the proceeds of such
sale or sales or from such release are applied in accordance with the terms of
the Credit Agreement to the extent required to be so applied, the Pledgee, at
the request and expense of the respective Pledgor will release such Collateral
from this Agreement, duly assign, transfer and deliver to such Pledgor (without
recourse and without any representation or warranty) such of the Collateral as
is then being (or has been) so sold or released and as may be in possession of
the Pledgee and has not theretofore been released pursuant to this Agreement.

           (c) At any time that any Pledgor desires that Collateral be released
as provided in the foregoing Section 18(a) or (b), it shall deliver to the
Pledgee a certificate signed by a principal executive officer stating that the
release of the respective Collateral is permitted pursuant to Section 18(a) or
(b). The Pledgee shall have no liability whatsoever to any Secured Creditor as
the result of any release of Collateral by it as permitted by this Section 18.

           19.  NOTICES, ETC.  All notices and other communications hereunder
shall be in writing and shall be delivered or mailed by first class mail, 
postage prepaid, addressed:

          (i) if to any Pledgor, at its address set forth opposite its signature
below;

         (ii) if to the Pledgee, at:

              National Westminster Bank Plc
              [175 Water Street]
              New York, New York  10038
              Attention:  ______________________

              Tel:  (212)
              Fax:  (212)

        (iii) if to any Lender (other than the Pledgee), at such address as such
     Lender shall have specified in the Credit Agreement;


<PAGE>
                                                                     Page 20


         (iv) if to any Interest Rate Creditor, at such address as such Interest
     Rate Creditor shall have specified in writing to the Pledgors and the
     Pledgee;

or at such other address as shall have been furnished in writing by any Person
described above to the party required to give notice hereunder.

           20. WAIVER; AMENDMENT. None of the terms and conditions of this
Agreement may be changed, waived, modified or varied in any manner whatsoever
unless in writing duly signed by the Pledgee (with the consent of the Required
Lenders or, to the extent required by Section 12.12 of the Credit Agreement, all
of the Lenders) and each Pledgor affected thereby, provided that (i) no such
change, waiver, modification or variance shall be made to Section 9 hereof or
this Section 20 without the consent of each Secured Creditor adversely affected
thereby and (ii) any change, waiver, modification or variance affecting the
rights and benefits of a single Class of Secured Creditors (and not all Secured
Creditors in a like or similar manner) shall require the written consent of the
Requisite Creditors of such Class of Secured Creditors. For the purpose of this
Agreement, the term "Class" shall mean each class of Secured Creditors, i.e.,
whether (x) the Lender Creditors as holders of the Credit Document Obligations
or (y) the Interest Rate Creditors as holders of the Interest Rate Obligations.
For the purpose of this Agreement, the term "Requisite Creditors" of any Class
shall mean each of (x) with respect to each of the Credit Document Obligations,
the Required Lenders and (y) with respect to the Interest Rate Obligations, the
holders of at least a majority of all obligations outstanding from time to time
under the Secured Interest Rate Agreements.

           21. PLEDGEE NOT BOUND. (a) Nothing herein shall be construed to make
the Pledgee or any other Secured Creditor liable as a general partner or limited
partner of any Pledged Partnership or a member of any Pledged LLC or a
shareholder of any corporation, and neither the Pledgee nor any Secured Creditor
by virtue of this Agreement or otherwise (except as referred to in the following
sentence) shall have any of the duties, obligations or liabilities of a general
partner or limited partner of any Pledged Partnership or a member of any Pledged
LLC or a stockholder of any corporation. The parties hereto expressly agree
that, unless the Pledgee shall become the absolute owner of a Partnership
Interest, a Membership Interest or Stock pursuant hereto, this Agreement shall
not be construed as creating a partnership or joint venture or membership
agreement among the Pledgee, any other Secured Creditor and/or a Pledgor.

<PAGE>
                                                                     Page 21

           (b) Except as provided in the last sentence of paragraph (a) of this
Section 21, the Pledgee, by accepting this Agreement, did not intend to become a
general partner or limited partner of any Pledged Partnership or a member of any
Pledged LLC or a shareholder of any corporation or otherwise be deemed to be a
co-venturer with respect to any Pledgor or any Pledged Partnership or a member
of any Pledged LLC or a shareholder of any corporation either before or after an

Event of Default shall have occurred. The Pledgee shall have only those powers
set forth herein and shall assume none of the duties, obligations or liabilities
of a general partner or limited partner of any Pledged Partnership or of a
member of any Pledged LLC or of a Pledgor.

           (c) The Pledgee shall not be obligated to perform or discharge any
obligation of a Pledgor as a result of the collateral assignment hereby
effected.

           (d) The acceptance by the Pledgee of this Agreement, with all the
rights, powers, privileges and authority so created, shall not at any time or in
any event obligate the Pledgee to appear in or defend any action or proceeding
relating to the Collateral to which it is not a party, or to take any action
hereunder or thereunder, or to expend any money or incur any expenses or perform
or discharge any obligation, duty or liability under the Collateral.

           22.  MISCELLANEOUS.  This Agreement shall create a continuing
security interest in the Collateral and shall (i) remain in full force and
effect, subject to release and/or termination as set forth in Section 18, (ii)
be binding upon each Pledgor, its successors and assigns; provided that no
Pledgor shall assign any of its rights or obligations hereunder without the
prior written consent of the Pledgee (with the prior written consent of the
Required Lenders or to the extent required by Section 12.12 of the Credit
Agreement, all of the Lenders), and (iii) inure, together with the rights and
remedies of the Pledgee hereunder, to the benefit of the Pledgee, the other
Secured Creditors and their respective successors, transferees and assigns. THIS
AGREEMENT SHALL BE CONSTRUED IN ACCORDANCE WITH AND GOVERNED BY THE LAW OF THE
STATE OF NEW YORK. The headings of the several sections and subsections in this
Agreement are for purposes of reference only and shall not limit or define the
meaning hereof. This Agreement may be executed in any number of counterparts,
each of which shall be an original, but all of which together shall constitute
one instrument. In the event that any provision of this Agreement shall prove to
be invalid or unenforceable, such provision shall be deemed to be severable from
the other provisions of this Agreement which shall remain binding on all parties
hereto.

<PAGE>
                                                                     Page 22

           23.  WAIVER OF JURY TRIAL.  Each Pledgor and the Pledgee hereby
irrevocably waive all right to a trial by jury in any action, proceeding or
counterclaim arising out of or relating to this agreement or the transactions
contemplated hereby.

           24. ADDITIONAL PLEDGORS. It is understood and agreed that any
Subsidiary of the Borrower that is required to execute a counterpart of this
Agreement pursuant to the Credit Agreement shall become a Pledgor hereunder by
executing a counterpart hereof and delivering the same to the Pledgee and
Annexes A, B, C and D will be modified at such time in a manner acceptable to
the Pledgee to give effect to such additional Pledgor.

           25. AUTHORIZATION AND DIRECTION. Each Pledged Partnership and each
Pledged LLC is hereby authorized and directed to register the respective
Pledgor's pledge to the Pledgee on behalf of the Secured Creditors of the

interest of such Pledgor on such entity's books. Each Pledgor agrees to give the
respective Pledged Partnership or Pledged LLC, as the case may be, a Pledge
Notice, and to cause each such Pledged Partnership or Pledged LLC, as the case
may be, to acknowledge such notice with a Pledge Acknowledgement.

                    *          *          *

<PAGE>
                                                                     Page 23

IN WITNESS WHEREOF, each Pledgor and the Pledgee have caused

this Agreement to be executed and delivered by their duly authorized officers as
of the date first above written.

                             [EACH PLEDGOR],

                               as a Pledgor

                             By
                                ---------------------------------------
                                Title:

                         NATIONAL WESTMINSTER BANK PLC,
                         as Collateral Agent, as Pledgee

                             By
                                ---------------------------------------
                                Title:


<PAGE>

                                                                      EXHIBIT 12

RATIO OF EARNINGS TO COMBINED FIXED CHARGES AND PREFERRED STOCK DIVIDENDS
AND RATIO OF EARNINGS TO FIXED CHARGES
 

THE COMPANY (PRO FORMA):

<TABLE>
<CAPTION>
                                                       THREE MONTHS
                                         YEAR ENDED       ENDED
                                          12/31/96       3/31/97
                                         ----------    ------------
<S>                                      <C>           <C>
Earnings:
  Income (loss) before income taxes
    and cumulative effect of change in
    accounting principle                  $  1,539        $ (183)
  Adjusted combined fixed charges and
    preferred stock dividends               26,423         6,734
                                          $ 27,962        $6,551
 
Combined fixed charges and preferred
  stock dividends:
    Interest expense                      $ 26,169        $6,622
    Interest portion of rent expense           254           112
    Preferred stock dividend
      requirements                           2,044           490
                                          $ 28,467        $7,224
 
Adjusted combined fixed charges and
  preferred stock dividends:
    Fixed charges and preferred stock
      dividends                           $ 28,467        $7,224
    Preferred stock dividend
      requirements                          (2,044)         (490)
                                          $ 26,423        $6,734
 
Ratio of earnings to combined fixed
  charges and preferred stock
  dividends(1)                                  --            --
 
<CAPTION>
                                                       THREE MONTHS
                                         YEAR ENDED       ENDED
                                          12/31/96       3/31/97
                                         ----------    ------------
<S>                                      <C>           <C>
Earnings:
  Income (loss) before income taxes
    and cumulative effect of change in

    accounting principle                  $  1,539        $ (183)
  Fixed charges:                            26,423         6,734
                                         ----------       ------
                                          $ 27,962        $6,551
Fixed Charges:
  Interest expense                        $ 26,169        $6,622
  Interest portion of rent expense             254           112
                                          $ 26,423        $6,734
Ratio of earnings to fixed charges(2)         1.06            --
</TABLE>
 

NATIONAL TOBACCO:

<TABLE>
<CAPTION>
                                                 PREDECESSOR 2
                                            ------------------------                      PREDECESSOR 1
                                                         PERIOD FROM  -----------------------------------------------------
                                            PERIOD FROM    4/15/92       YEAR        YEAR           YEAR        PERIOD FROM
                                             1/1/92 TO   (INCEPTION)    ENDED       ENDED          ENDED         1/1/96 TO
                                              4/15/92    TO 12/31/92   12/31/93    12/31/94       12/31/95        5/17/96
                                            -----------  -----------  ----------  ----------  ----------------  -----------
<S>                                         <C>          <C>          <C>         <C>         <C>               <C>
Earnings:
  Income (loss) before income taxes 
    and cumulative effect of change 
    in accounting principle                   $   (45)     $ 2,301     $ (1,465)   $  5,812       $  2,628        $ 1,132
  Fixed charges                                 1,266        5,357        7,134       7,087          7,464          2,565
                                            -----------  -----------  ----------  ----------       -------      -----------
                                              $ 1,221      $ 7,658     $  5,669    $ 12,899       $ 10,092        $ 3,697
Fixed charges
  Interest expense                            $ 1,198      $ 5,210     $  6,896    $  6,834       $  7,239        $ 2,453
  Interest portion of rent expense            $    68      $   147     $    238    $    253       $    225        $   112
                                            -----------  -----------  ----------  ----------       -------      -----------
                                              $ 1,266      $ 5,357     $  7,134    $  7,087       $  7,464        $ 2,565
Ratio of earnings to fixed charges(3)              --         1.43           --        1.82           1.35           1.44
 
<CAPTION>
                                                               NTC HOLDING, LLC
                                            PREDECESSOR 1  -------------------------
                                            -------------  PERIOD FROM
                                             THREE MONTHS    5/17/96    THREE MONTHS
                                                ENDED      (INCEPTION)     ENDED
                                               3/31/96     TO 12/31/96    3/31/97
                                            -------------  -----------  ------------
<S>                                         <C>            <C>          <C>
Earnings:
  Income (loss) before income taxes and
    cumulative effect of change in
    accounting principle                        $  656       $   383       $    1
  Fixed charges                                  1,690         6,540        2,592
                                                ------     -----------     ------
                                                $2,346       $ 6,923       $2,593

Fixed charges
  Interest expense                              $1,624       $ 6,398       $2,480
  Interest portion of rent expense              $   66       $   142       $  112
                                                ------     -----------     ------
                                                $1,690       $ 6,540       $2,592
Ratio of earnings to fixed charges(3)             1.39          1.06         1.00
</TABLE>
 

NAOC:
 
<TABLE>
<CAPTION>
                                       PERIOD FROM
                                       (INCEPTION)                                THREE MONTHS                  THREE MONTHS
                                       3/31/93 TO     YEAR ENDED    YEAR ENDED       ENDED        YEAR ENDED       ENDED
                                        12/31/93       12/31/94      12/31/95       3/31/96        12/31/96       3/31/97
                                       -----------    ----------    ----------    ------------    ----------    ------------
<S>                                    <C>            <C>           <C>           <C>             <C>           <C>
Earnings:
  Income (loss) before income taxes
    and extraordinary loss               $ 2,032       $ 13,231      $ 12,423        $4,170        $ 14,474        $2,737
  Fixed charges                            3,541          4,493         4,992         1,326           5,001         1,156
                                       -----------    ----------    ----------       ------       ----------       ------
                                         $ 6,573       $ 17,724      $ 17,415        $5,496        $ 19,475        $3,893
Fixed charges:
  Interest expense                       $ 3,541       $  4,471      $  4,967        $1,321        $  4,976        $1,151
  Interest portion of rent expense             0             22            25             5              25             5
                                       -----------    ----------    ----------       ------       ----------       ------
                                         $ 3,541       $  4,493      $  4,992        $1,326        $  5,001        $1,156
Ratio of earnings to fixed charges          1.67           3.94          3.49          4.14            3.89          3.37
</TABLE>
 
For the purpose of computing the above ratios, interest expense represents all
interest expense on borrowings, including the amortization of debt discounts and
deferred debt costs. Preferred stock dividend requirements include the dividends
payable on the preferred stock plus the accretion necessary to increase the
recorded value of the preferred stock to its redemption value, adjusted to
represent the pretax earnings necessary to cover such dividend and accretion by
dividing the sum of the dividend and accretion by 100% minus the ratio of the
provision for income taxes to income before income taxes for the appropriate
periods. Interest portion of rent expense represents one-third of rent expense,
which is the portion deemed to be representative of the interest portion.

- ------------------
(1) The Company had pro forma earnings deficiencies which were inadequate to
    cover combined fixed charges and preferred stock dividends by approximatelly
    $673 and $505 for the year ended December 31, 1996 and the three months
    ended March 31, 1997, respectively.
 
(2) The Company had pro forma earnings deficiencies which were inadequate to
    cover combined fixed charges by approximately $183 for the three months
    ended March 31, 1997.
 
(3) For the period from January 1, 1992 to April 15, 1992 and the year ended
    December 31, 1993, National Tobacco had earnings deficiencies which were
    inadequate to cover fixed charges by approximately $45 and $1,465,
    respectively.



<PAGE>

Securities and Exchange Commission
450 Fifth Street, N.W.
Washington, D.C. 20549

                                       Re: North Atlantic Trading Company, Inc.
                                           Registration on Form S-4


We are aware that our report dated April 29, 1997, except for certain
information included in Note 4 for which the date is June 15, 1997, on our
review of interim consolidated financial information of NTC Holding, LLC for the
period ended March 31, 1997 is included in this registration statement. Pursuant
to Rule 436(c) under the Securities Act of 1933, this report should not be
considered a part of the registration statement prepared or certified by us
within the meaning of Sections 7 and 11 of that Act.


/s/ Coopers & Lybrand L.L.P.

Coopers & Lybrand L.L.P.
Louisville, Kentucky
July 18, 1997



<PAGE>

Securities and Exchange Commission
450 Fifth Street, N.W.
Washington, D.C. 20549

                                       Re: North Atlantic Trading Company, Inc.
                                           Registration on Form S-4


We are aware that our report dated April 29, 1997, on our review of interim
financial information of NATC Holdings USA, Inc. for the period ended March 31,
1997 is included in this registration statement. Pursuant to Rule 436(c) under
the Securities Act of 1933, this report should not be considered a part of the
registration statement prepared or certified by us within the meaning of
Sections 7 and 11 of that Act.


/s/ Coopers & Lybrand L.L.P.

Coopers & Lybrand L.L.P.
Raleigh, North Carolina
July 18, 1997



<PAGE>
                                                                      EXHIBIT 21
 

                                  SUBSIDIARIES
 



                     NORTH ATLANTIC OPERATING COMPANY, INC.
                      NATIONAL TOBACCO FINANCE CORPORATION
                         NATIONAL TOBACCO COMPANY, L.P.






<PAGE>


                       CONSENT OF INDEPENDENT ACCOUNTANTS
 
     We consent to the inclusion in this registration statement on Form S-4 of
our report, which includes an explanatory paragraph concerning National Tobacco
Company, L.P.'s adoption of Statement of Financial Accounting Standards No. 106,
'Employers' Accounting for Postretirement Benefits Other than Pensions,' dated
January 24, 1997, on our audits of the consolidated financial statements of NTC
Holding, LLC and the financial statements of National Tobacco Company, L.P. We
also consent to the references to our firm under the caption 'Independent Public
Accountants.'
 
                                          COOPERS & LYBRAND L.L.P.
 

Louisville, Kentucky
July 18, 1997



<PAGE>

                       CONSENT OF INDEPENDENT ACCOUNTANTS
 
     We consent to the inclusion in this registration statement on Form S-4 of
our report dated April 29, 1997, on our audits of the consolidated financial
statements of NATC Holdings USA, Inc. We also consent to the references to our
firm under the caption 'Independent Public Accountants.'
 
                                          COOPERS & LYBRAND L.L.P.
 


Louisville, Kentucky
July 18, 1997



<PAGE>
                                    FORM T-1
===============================================================================

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                               ------------------

                            STATEMENT OF ELIGIBILITY
                    UNDER THE TRUST INDENTURE ACT OF 1939 OF
                   A CORPORATION DESIGNATED TO ACT AS TRUSTEE

                               ------------------

                      CHECK IF AN APPLICATION TO DETERMINE
                      ELIGIBILITY OF A TRUSTEE PURSUANT TO
                           SECTION 305(B)(2) _______

                               ------------------

                    UNITED STATES TRUST COMPANY OF NEW YORK
              (Exact name of trustee as specified in its charter)

           New York                                          13-3818954
(Jurisdiction of incorporation                            (I.R.S. employer
 if not a U.S. national bank)                            identification No.)
     114 West 47th Street                                    10036-1532
         New York, NY                                        (Zip Code)
     (Address of principal
      executive offices)

                               ------------------

          ___________________________________________________________
              (Exact name of obligor as specified in its charter)

_______________________________                           ___________________
(State or other jurisdiction of                            (I.R.S. employer
 incorporation or organization)                           identification No.)

________________________________________                      ____________
(Address of principal executive offices)                       (Zip Code)

                   _________________________________________
                      (Title of the indenture securities)

===============================================================================

<PAGE>
                                     - 2 -


                                    GENERAL

1.   General Information

     Furnish the following information as to the trustee:

     (a) Name and address of each examining or supervising authority to which
         it is subject.

             Federal Reserve Bank of New York (2nd District), New York, New York
                  (Board of Governors of the Federal Reserve System)

             Federal Deposit Insurance Corporation, Washington, D.C.
             New York State Banking Department, Albany, New York

     (b) Whether it is authorized to exercise corporate trust powers.

             The trustee is authorized to exercise corporate trust powers.

2.   Affiliations with the Obligor

     If the obligor is an affiliate of the trustee, describe each such
     affiliation.

             None

     3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14 and 15:

     ___________________________ Inc. currently is not in default under any of
     its outstanding securities for which United States Trust Company of New
     York is Trustee. Accordingly, responses to Items 3, 4, 5, 6, 7, 8, 9, 10,
     11, 12, 13, 14 and 15 of Form T-1 are not required under General
     Instruction B.

16.  List of Exhibits

     T-1.1        --       Organization Certificate, as amended, issued by
                           the State of New York Banking Department to transact
                           business as a Trust Company, is incorporated by
                           reference to Exhibit T-1.1 to Form T-1 filed on
                           September 15, 1995 with the Commission pursuant to
                           the Trust Indenture Act of 1939, as amended by the
                           Trust Indenture Reform Act of 1990 (Registration No.
                           33-97056).

     T-1.2        --       Included in Exhibit T-1.1.

     T-1.3        --       Included in Exhibit T-1.1.

<PAGE>
                                     - 3 -

16.  List of Exhibits
     (cont'd)

     T-1.4        --       The By-Laws of United States Trust Company of New
                           York, as amended, is incorporated by reference to
                           Exhibit T-1.4 to Form T-1 filed on September 15,
                           1995 with the Commission pursuant to the Trust
                           Indenture Act of 1939, as amended by the Trust
                           Indenture Reform Act of 1990 (Registration No.
                           33-97056).

     T-1.6        --       The consent of the trustee required by Section
                           321(b) of the Trust Indenture Act of 1939, as
                           amended by the Trust Indenture Reform Act of 1990.

     T-1.7        --       A copy of the latest report of condition of the
                           trustee pursuant to law or the requirements of its
                           supervising or examining authority.

NOTE

As of ________________ _____, 199___, the trustee had 2,999,020 shares of
Common Stock outstanding, all of which are owned by its parent company, U.S.
Trust Corporation. The term "trustee" in Item 2, refers to each of United
States Trust Company of New York and its parent company, U. S. Trust
Corporation.

In answering Item 2 in this statement of eligibility as to matters peculiarly
within the knowledge of the obligor or its directors, the trustee has relied
upon information furnished to it by the obligor and will rely on information to
be furnished by the obligor and the trustee disclaims responsibility for the
accuracy or completeness of such information.

                               ------------------

Pursuant to the requirements of the Trust Indenture Act of 1939, the trustee,
United States Trust Company of New York, a corporation organized and existing
under the laws of the State of New York, has duly caused this statement of
eligibility to be signed on its behalf by the undersigned, thereunto duly
authorized, all in the City of New York, and State of New York, on the ________
day of____________________, 199___.

UNITED STATES TRUST COMPANY
   OF NEW YORK, Trustee

By: ________________________

<PAGE>
                                                                  Exhibit T-1.6

       The consent of the trustee required by Section 321(b) of the Act.

                    United States Trust Company of New York
                              114 West 47th Street
                               New York, NY 10036

September 1, 1995

Securities and Exchange Commission 
450 5th Street, N.W.
Washington, DC  20549

Gentlemen:

Pursuant to the provisions of Section 321(b) of the Trust Indenture Act of
1939, as amended by the Trust Indenture Reform Act of 1990, and subject to the
limitations set forth therein, United States Trust Company of New York ("U.S.
Trust") hereby consents that reports of examinations of U.S. Trust by Federal,
State, Territorial or District authorities may be furnished by such authorities
to the Securities and Exchange Commission upon request therefor.


Very truly yours,

UNITED STATES TRUST COMPANY
       OF NEW YORK

By: /s/Gerard F. Ganey
    -------------------------
    Senior Vice President

<PAGE>
                                                                  EXHIBIT T-1.7

                    UNITED STATES TRUST COMPANY OF NEW YORK
                      CONSOLIDATED STATEMENT OF CONDITION
                                 MARCH 31, 1997
                                 (IN THOUSANDS)

ASSETS
Cash and Due from Banks                             $    59,856

Short-Term Investments                                  213,333

Securities, Available for Sale                          968,413

Loans                                                 1,370,272
Less:  Allowance for Credit Losses                       13,614
                                                    -----------
      Net Loans                                       1,356,658
Premises and Equipment                                   61,183
Other Assets                                            125,938
                                                    -----------
      Total Assets                                  $ 2,785,381
                                                    ===========
LIABILITIES
Deposits:
      Non-Interest Bearing                          $   480,539
      Interest Bearing                                1,738,130
                                                    -----------
         Total Deposits                               2,218,669

Short-Term Credit Facilities                            271,567
Accounts Payable and Accrued Liabilities                131,642
                                                    -----------
      Total Liabilities                             $ 2,621,878
                                                    ===========
STOCKHOLDER'S EQUITY
Common Stock                                             14,995
Capital Surplus                                          42,541
Retained Earnings                                       101,577
Unrealized Gains (Losses) on Securities
     Available for Sale, Net of Taxes                    (2,610)
                                                    -----------
Total Stockholder's Equity                              163,503
                                                    -----------
     Total Liabilities and
     Stockholder's Equity                           $ 2,785,381
                                                    ===========

I, Richard E. Brinkmann, Senior Vice President & Comptroller of the named bank
do hereby declare that this Statement of Condition has been prepared in
conformance with the instructions issued by the appropriate regulatory
authority and is true to the best of my knowledge and belief.

Richard E. Brinkmann, SVP & Controller

June 22, 1997


<TABLE> <S> <C>


<ARTICLE> 5
<CIK>     1042787
<NAME>    NTC HOLDINGS, LLC
       
<S>                          <C>                     <C>
<PERIOD-TYPE>                YEAR                    3-MOS
<FISCAL-YEAR-END>            DEC-31-1996             DEC-31-1996
<PERIOD-START>               JAN-01-1996             JAN-01-1996
<PERIOD-END>                 DEC-31-1996             MAR-31-1997
<CASH>                         2,208,644                 346,445
<SECURITIES>                           0                       0
<RECEIVABLES>                  3,532,820               4,335,681
<ALLOWANCES>                           0                       0
<INVENTORY>                   42,019,760              41,266,448
<CURRENT-ASSETS>              51,173,362              49,476,333
<PP&E>                        10,039,972              10,341,772
<DEPRECIATION>                 1,033,976               1,483,977
<TOTAL-ASSETS>                96,553,380              94,219,301
<CURRENT-LIABILITIES>         25,922,959              25,258,919
<BONDS>                                0                       0
          2,737,441               2,836,673
                            0                       0
<COMMON>                               0                       0
<OTHER-SE>                     4,875,119               4,875,570
<TOTAL-LIABILITY-AND-EQUITY>  96,553,380              94,219,301
<SALES>                       55,936,287              12,558,141
<TOTAL-REVENUES>              55,936,287              12,558,141
<CGS>                         23,253,872               4,484,449
<TOTAL-COSTS>                 22,438,601               5,565,555
<OTHER-EXPENSES>               (122,387)                  26,906
<LOSS-PROVISION>                       0                       0
<INTEREST-EXPENSE>             8,851,205               2,480,780
<INCOME-PRETAX>                1,514,996                     451
<INCOME-TAX>                           0                       0
<INCOME-CONTINUING>            1,514,996                     451
<DISCONTINUED>                         0                       0
<EXTRAORDINARY>                        0                       0
<CHANGES>                              0                       0
<NET-INCOME>                   1,514,996                     451
<EPS-PRIMARY>                          0                       0
<EPS-DILUTED>                          0                       0
        


</TABLE>

<TABLE> <S> <C>


<ARTICLE> 5 
<CIK>     1042790
<NAME>    NATC HOLDINGS USA, INC.
       
<S>                          <C>                     <C>
<PERIOD-TYPE>                YEAR                    3-MOS
<FISCAL-YEAR-END>            DEC-31-1996             DEC-31-1996
<PERIOD-START>               JAN-01-1996             JAN-01-1996
<PERIOD-END>                 DEC-31-1996             MAR-31-1997
<CASH>                         8,766,000               7,611,000
<SECURITIES>                           0                       0
<RECEIVABLES>                  1,004,000               2,036,000
<ALLOWANCES>                           0                       0
<INVENTORY>                    5,287,000               4,310,000
<CURRENT-ASSETS>              15,151,000              14,056,000
<PP&E>                           330,000                 360,000
<DEPRECIATION>                   189,000                 205,000
<TOTAL-ASSETS>                64,685,000              64,078,000
<CURRENT-LIABILITIES>         13,299,000              11,659,000
<BONDS>                                0                       0
                  0                       0
                            0                       0
<COMMON>                               0                       0
<OTHER-SE>                    25,527,000              27,361,000
<TOTAL-LIABILITY-AND-EQUITY>  64,685,000              64,078,000
<SALES>                       46,139,000              10,244,000
<TOTAL-REVENUES>              46,139,000              10,244,000
<CGS>                         16,453,000               3,386,000
<TOTAL-COSTS>                 10,236,000               2,970,000
<OTHER-EXPENSES>                       0                       0
<LOSS-PROVISION>                       0                       0
<INTEREST-EXPENSE>             4,976,000               1,151,000
<INCOME-PRETAX>               14,474,000               2,737,000
<INCOME-TAX>                   5,130,000                 903,000
<INCOME-CONTINUING>            9,344,000               1,834,000
<DISCONTINUED>                         0                       0
<EXTRAORDINARY>                        0                       0
<CHANGES>                              0                       0
<NET-INCOME>                     934,400               1,834,000
<EPS-PRIMARY>                     698.00                  138.00
<EPS-DILUTED>                       0.00                    0.00
        


</TABLE>


<PAGE>

                             LETTER OF TRANSMITTAL

                      NORTH ATLANTIC TRADING COMPANY, INC.
 
 Offer to Exchange its Shares of 12% Senior Exchange Payment-In-Kind Preferred
 Stock ('New Preferred Stock'), which have been registered under the Securities
  Act, for any and all of its outstanding Shares of 12% Senior Payment-In-Kind
 Preferred Stock ('Old Preferred Stock'), pursuant to the Prospectus dated 
 July                        , 1997
 
    THE EXCHANGE OFFER WILL EXPIRE AT 5:00 P.M., NEW YORK CITY TIME, ON
                , 1997 OR SUCH LATER DATE AND TIME TO WHICH THE EXCHANGE OFFER
MAY BE EXTENDED (THE 'EXPIRATION DATE'). TENDERS MAY BE WITHDRAWN PRIOR TO THE
EXPIRATION DATE.
 
                                      To:
 
            United States Trust Company of New York, Exchange Agent
 
<TABLE>
<S>                                                             <C>
                           By Mail:                                                     By Facsimile:
           United States Trust Company of New York                                      (212) 420-6152
                         P.O. Box 843                                          (For Eligible Institutions Only)
                        Cooper Station
                     New York, N.Y. 10276
             Attention: Corporate Trust Services
 
                   By Overnight Courier or
                   By Hand after 4:30 p.m.:                                         By Hand to 4:30 p.m.:
           United States Trust Company of New York                         United States Trust Company of New York
                   770 Broadway, 13th Floor                                              111 Broadway
                     New York, N.Y. 10003                                            New York, N.Y. 10006
          Attention: Corporate Trust Redemption Unit                    Attention: Lower Level Corporate Trust Window
</TABLE>

 
                            For Information Call:
                                (800) 548-6565

                           ------------------------
 
    DELIVERY OF THIS LETTER OF TRANSMITTAL TO AN ADDRESS OTHER THAN AS SET FORTH
ABOVE OR TRANSMISSION OF INSTRUCTIONS VIA FACSIMILE OTHER THAN AS SET FORTH
ABOVE DOES NOT CONSTITUTE A VALID DELIVERY.
 
    PLEASE READ THIS ENTIRE LETTER OF TRANSMITTAL CAREFULLY BEFORE COMPLETING
ANY BOX BELOW.
 
    List below the Old Preferred Stock to which this Letter of Transmittal
relates. If the space provided below is inadequate, the certificate number(s)
and number of shares(s) of Old Preferred Stock should be listed on a separate

signed schedule affixed hereto.

<TABLE>
<CAPTION>
                                       DESCRIPTION OF OLD PREFERRED STOCK TENDERED

NAME(S) AND ADDRESS(ES) OF REGISTERED HOLDER(S), EXACTLY AS NAME(S)
APPEAR(S) ON OLD PREFERRED STOCK CERTIFICATE (PLEASE FILL IN, IF BLANK)
                                                                           (1)            (2)             (3)           (4)
                                                                                                                     AGGREGATE
                                                                                                                     NUMBER OF
                                                                                                                       SHARES
                                                                                                                       OF OLD
                                                                                       AGGREGATE                     PREFERRED
                                                                                       NUMBER OF                       STOCK
                                                                        CERTIFICATE      SHARES                     TENDERED IN
                                                                        NUMBER(S)        OF OLD                     EXCHANGE FOR
                                                                            OF         PREFERRED       AGGREGATE    CERTIFICATED
                                                                           OLD           STOCK         NUMBER OF        NEW
                                                                        PREFERRED    REPRESENTED BY     SHARES       PREFERRED
                                                                          STOCK*      CERTIFICATE     TENDERED**      STOCK***
<S>                                                                     <C>          <C>              <C>           <C>

- --------------------------------------------------------------------    ----------   --------------   -----------   ------------
- --------------------------------------------------------------------    ----------   --------------   -----------   ------------
- --------------------------------------------------------------------    ----------   --------------   -----------   ------------
- --------------------------------------------------------------------    ----------   --------------   -----------   ------------
</TABLE>
 
  * Need not be completed if Old Preferred Stock are being tendered by
    book-entry transfer in accordance with DTC's ATOP procedures for transfer.
 
 ** Unless otherwise indicated in this column, the number of shares represented
    by all Old Preferred Stock Certificates identified in Column 1 or delivered
    to the Exchange Agent shall be deemed tendered.
    or more fully registered global certificates, which will be deposited with,

*** Unless otherwise indicated, the holder will be deemed to have tendered
    shares of Old Preferred Stock in exchange for a beneficial interest in one
    or on behalf of, The Depository Trust Company ('DTC') and registered in the
    name of Cede & Co., its nominee.
 
    The undersigned acknowledges that he, she or it has received and reviewed
the Prospectus, dated        , 1997 (the 'Prospectus'), of North Atlantic
Trading Company, Inc., a Delaware corporation (the 'Company'), and this Letter
of Transmittal (the 'Letter of Transmittal'), which together constitute the
Company's offer (the 'Exchange Offer') to exchange one share of its 12% Senior
Exchange Payment-In-Kind Preferred Stock (the 'New Preferred Stock'), for each
issued and outstanding share of its 12% Senior Payment-In-Kind Preferred Stock
(the 'Old Preferred Stock'). The New Preferred Stock and the Old Preferred Stock
are collectively referred to as the 'Preferred Stock.' Capitalized terms used
but not defined herein have the meanings ascribed to them in the Prospectus.
 
    The undersigned has completed the appropriate boxes above and below and

signed this Letter of Transmittal to indicate the action the undersigned desires
to take with respect to the Exchange Offer.

<PAGE>
    This Letter of Transmittal is to be used by holders of Old Preferred Stock
to accept the Exchange Offer if: (i) tender of Old Preferred Stock is to be made
according to the Automated Tender Offer Program ('ATOP') of the Depository Trust
Company ('DTC'), for which the transaction is eligible, pursuant to the
procedures set forth in the Prospectus under the caption 'Exchange Offer--
Procedures for Tendering--Unregistered Securities held through DTC'; (ii)
certificates representing Old Preferred Stock are to be physically delivered to
the Exchange Agent herewith by such holders, pursuant to the procedures set
forth in the Prospectus under the caption 'Exchange Offer--Procedures for
Tendering--Unregistered Securities held by Holders'; or (iii) tender of Old
Preferred Stock is to be made according to the guaranteed delivery procedures
set forth in the Prospectus under the caption 'Exchange Offer--Guaranteed
Delivery Procedures.' NOTWITHSTANDING THE FOREGOING, VALID ACCEPTANCE OF THE
TERMS OF THE EXCHANGE OFFER MAY BE EFFECTED BY A PARTICIPANT IN DTC (A 'DTC
PARTICIPANT') TENDERING OLD PREFERRED STOCK THROUGH ATOP WHERE THE EXCHANGE
AGENT RECEIVES AN AGENT'S MESSAGE (AS DEFINED IN THE PROSPECTUS) PRIOR TO THE
EXPIRATION DATE. ACCORDINGLY, SUCH DTC PARTICIPANT MUST ELECTRONICALLY TRANSMIT
ITS ACCEPTANCE TO DTC THOUGH ATOP, AND THEN DTC WILL EDIT AND VERIFY THE
ACCEPTANCE, EXECUTE A BOOK-ENTRY DELIVERY TO THE EXCHANGE AGENT'S ACCOUNT AT DTC
AND SEND AN AGENT'S MESSAGE TO THE EXCHANGE AGENT FOR ITS ACCEPTANCE. BY
TENDERING THROUGH ATOP, DTC PARTICIPANTS WILL EXPRESSLY ACKNOWLEDGE RECEIPT OF
THIS LETTER OF TRANSMITTAL AND AGREE TO BE BOUND BY ITS TERMS AND THE COMPANY
WILL BE ABLE TO ENFORCE SUCH AGREEMENT AGAINST SUCH DTC PARTICIPANTS.
 
    DELIVERY OF DOCUMENTS TO DTC DOES NOT CONSTITUTE DELIVERY TO THE EXCHANGE
AGENT.
 
    DTC Participants who wish to cause their Old Preferred Stock to be tendered,
but who cannot transmit their acceptances through ATOP prior to the Expiration
Date, may effect a tender in accordance with the guaranteed delivery procedures
set forth in the Prospectus under the caption 'Exchange Offer--Guaranteed
Delivery Procedures--Unregistered Securities held through DTC.' Holders who wish
to tender their Old Preferred Stock but (i) whose Old Preferred Stock are not
immediately available and will not be available for tendering prior to the
Expiration Date, or (ii) who cannot deliver their Old Preferred Stock, the
Letter of Transmittal, or any other required documents to the Exchange Agent
prior to the Expiration Date, may effect a tender in accordance with the
guaranteed delivery procedures set forth in the Prospectus under the caption
'Exchange Offer--Guaranteed Delivery Procedures--Unregistered Securities held by
Holders.'

    The undersigned must complete the appropriate boxes above and below and sign
this Letter of Transmittal to indicate the action the undersigned desires to
take with respect to the Exchange Offer.
 
/ / CHECK HERE IF TENDERED SHARES OF OLD PREFERRED STOCK ARE BEING DELIVERED TO
    THE EXCHANGE AGENT IN EXCHANGE FOR CERTIFICATED NEW PREFERRED STOCK.
 
    Unless the undersigned (i) has completed item (4) in the box entitled
'Description of Old Preferred Stock Tendered' and (ii) has checked the box

above, the undersigned will be deemed to have tendered Old Preferred Stock in
exchange for a beneficial interest in one or more fully registered global
certificates, which will be deposited with, or on behalf of, DTC and registered
in the name of Cede & Co., its nominee. Beneficial interests in such registered
global certificates will be shown on, and transfers thereof will be effected
only through, records maintained by DTC and its participants. See 'Book-Entry;
Delivery and Form' as set forth in the Prospectus.
 
/ / CHECK HERE IF TENDERED SHARES OF OLD PREFERRED STOCK ARE BEING DELIVERED BY
    BOOK-ENTRY TRANSFER MADE TO AN ACCOUNT MAINTAINED BY THE EXCHANGE AGENT WITH
    A BOOK-ENTRY TRANSFER FACILITY AND COMPLETE THE FOLLOWING:
 
Name of Tendering Institution __________________________________________________
 
The Depository Trust Company Account Number ____________________________________
 
Transaction Code Number _______________________________________________________.
 
/ / CHECK HERE IF TENDERED SHARES OF OLD PREFERRED STOCK ARE BEING DELIVERED
    PURSUANT TO A NOTICE OF GUARANTEED DELIVERY PREVIOUSLY SENT TO THE EXCHANGE
    AGENT AND COMPLETE THE FOLLOWING:
 
Name(s) of Registered Holder(s):________________________________________________
 
Window Ticket Number (if any):__________________________________________________
 
Date of Execution of Notice of Guaranteed Delivery:_____________________________
 
Name of Eligible Institution that Guaranteed Delivery:__________________________
 
If delivered by book-entry transfer:
 
Account Number ____________________ Transaction Code Number ____________________


<PAGE>

              PLEASE READ THE ACCOMPANYING INSTRUCTIONS CAREFULLY
 
Ladies and Gentlemen:
 
     Upon the terms and subject to conditions of the Exchange Offer, the
undersigned hereby tenders to the Company the shares of Old Preferred Stock
indicated above. Subject to, and effective upon, the acceptance for exchange of
the Old Preferred Stock tendered hereby, the undersigned hereby sells, assigns
and transfers to, or upon the order of, the Exchange Agent, as agent of the
Company, all right, title and interest in and to such Old Preferred Stock as are
being tendered hereby, and irrevocably constitutes and appoints the Exchange
Agent as the agent and attorney-in-fact of the undersigned to cause the Old
Preferred Stock tendered hereby to be transferred and exchanged.
 
     The undersigned hereby represents and warrants that the undersigned has
full power and authority to tender, exchange, sell, assign and transfer the Old
Preferred Stock tendered hereby and to acquire the New Preferred Stock issuable

upon the exchange of such tendered Old Preferred Stock, and that the Exchange
Agent, as agent of the Company, will acquire good and unencumbered title
thereto, free and clear of all liens, restrictions, charges and encumbrances and
not subject to any adverse claim when the same are accepted by the Exchange
Agent, as agent of the Company. The undersigned will, upon request, execute and
deliver any additional documents deemed by the Company or the Exchange Agent to
be necessary or desirable to complete the exchange, sale, assignment and
transfer of the Old Preferred Stock tendered hereby.
 
     The undersigned also acknowledges that this Exchange Offer is being made in
reliance on the interpretation of the staff of the Securities and Exchange
Commission (the 'SEC'), as set forth in Exxon Capital Holdings Corporation
(available May 13, 1988) or similar no-action letters issued to third parties.
Based on such interpretation of the staff of the SEC set forth in such no-action
letters, the Company believes that the New Preferred Stock issued in exchange
for the Old Preferred Stock pursuant to the Exchange Offer may be offered for
resale, resold and otherwise transferred by a holder thereof (other than any
such holder that is an 'affiliate' of the Company within the meaning of Rule 405
under the Securities Act of 1933, as amended (the 'Securities Act')) without
compliance with the registration and prospectus delivery provisions of the
Securities Act, provided that (i) such New Preferred Stock is acquired in the
ordinary course of such holder's business, (ii) at the time of the commencement
of the Exchange Offer such holder has no arrangement with any person to
participate in a distribution of the New Preferred Stock and (iii) such holder
is not engaged in, and does not intend to engage, in a distribution of the New
Preferred Stock. By tendering Old Preferred Stock in exchange for New Preferred
Stock, each holder will represent to the Company that: (i) it is not such an
affiliate of the Company, (ii) any New Preferred Stock to be received by it will
be acquired in the ordinary course of business and (iii) at the time of the
commencement of the Exchange Offer it had no arrangement with any person to
participate in a distribution of the New Preferred Stock. If the undersigned is
not a broker-dealer or is a broker-dealer but will not receive New Preferred
Stock for its own account in exchange for Old Preferred Stock, the undersigned
represents that it is not engaged in, and does not intend to engage in, a
distribution of New Preferred Stock.
 
     If the undersigned is a broker-dealer that will receive New Preferred Stock
for its own account in exchange for Old Preferred Stock, where such Old
Preferred Stock were acquired as a result of market-making activities or other
trading activities, it acknowledges that it will deliver a prospectus meeting
the requirements of the Securities Act in connection with any resale of such New
Preferred Stock; however, by so acknowledging and by delivering a prospectus,
the undersigned will not be deemed to admit that it is an 'underwriter' within
the meaning of the Securities Act. The SEC has taken the position that such
broker-dealers may fulfill their prospectus delivery requirements with respect
to the New Preferred Stock (other than a resale of New Preferred Stock received
in exchange for an unsold allotment from the original sale of the Old Preferred
Stock) with the Prospectus. The Prospectus, as it may be amended or supplemented
from time to time, may be used by such broker-dealers for a period of time,
starting on the Expiration Date and ending on the close of business 180 days
after the date the Registration Statement relating to the Exchange Offer has
become effective. The Company has agreed that for such period of time, it will
make the Prospectus (as it may be amended or supplemented) available to each
broker-dealer which, with the Company's prior written consent, makes a market in

the Old Preferred Stock and receives New Preferred Stock pursuant to the
Exchange Offer (each a 'Participating Broker-Dealer') for use in connection with
any resale of such New Preferred Stock. By acceptance of the Exchange Offer,
each broker-dealer that receives New Preferred Stock pursuant to the Exchange
Offer hereby acknowledges and agrees to notify the Company prior to using the
Prospectus in connection with the sale or transfer of New Preferred Stock and
that, upon receipt of notice from the Company of the happening of any event
which makes any

<PAGE>

statement in the Prospectus untrue in any material respect or which requires the
making of any changes in the Prospectus in order to make the statements therein
not misleading, such broker-dealer will suspend use of the Prospectus until (i)
the Company has amended or supplemented the Prospectus to correct such
misstatement or omission and (ii) either the Company has furnished copies of the
amended or supplemented Prospectus to such broker-dealer or, if the Company has
not otherwise agreed to furnish such copies and declines to do so after such
broker-dealer so requests, such broker-dealer has obtained a copy of such
amended or supplemented Prospectus as filed with the SEC. The Company agrees to
deliver such notice and such amended or supplemented Prospectus promptly to any
Participating Broker-Dealer that has so notified the Company. Except as
described above, the Prospectus may not be used for or in connection with an
offer to resell, a resale or any other retransfer of New Preferred Stock.
 
     The undersigned represents that (i) the New Preferred Stock acquired
pursuant to the Exchange Offer are being obtained in the ordinary course of such
holder's business, (ii) such holder has no arrangements with any person to
participate in the distribution of such New Preferred Stock or, if such holder
intends to participate in the Exchange Offer for the purpose of distributing the
New Preferred Stock, such holder will comply with the registration and
prospectus delivery requirements of the Securities Act to the extent applicable
and (iii) (x) such holder is not (a) a broker-dealer that will receive New
Preferred Stock for its own account in exchange for Old Preferred Stock that
were acquired as a result of market-making activities or other trading
activities, or (b) an 'affiliate,' as defined in Rule 405 under the Securities
Act, of the Company or (y) if such holder is such a broker-dealer or an
affiliate, such holder will comply with the registration and prospectus delivery
requirements of the Securities Act to the extent applicable.
 
     All authority conferred or agreed to be conferred in this Letter of
Transmittal and every obligation of the undersigned hereunder shall be binding
upon the successors, assigns, heirs, executors, administrators, trustees in
bankruptcy and legal representatives of the undersigned and shall not be
affected by, and shall survive, the death or incapacity of the undersigned. This
tender may be withdrawn only in accordance with the procedures set forth in the
instructions contained in this Letter of Transmittal.
 
     The undersigned understands that tenders of the Old Preferred Stock
pursuant to any one of the procedures described under 'The Exchange
Offer--Procedures for Tendering' in the Prospectus and in the instructions
hereto will constitute a binding agreement between the undersigned and the
Company in accordance with the terms and subject to the conditions of the
Exchange Offer.

     The undersigned understands that if its Old Preferred Stock are accepted
for exchange, dividends on the New Preferred Stock will accumulate from the last
dividend payment date on which dividends were paid on the shares of Old
Preferred Stock surrendered in exchange thereof, or if no dividends have been
paid, from the original date of issuance of the Old Preferred Stock.
 
     The undersigned recognizes that unless the holder of Old Preferred Stock
(i) completes item (4) of the Box entitled 'Description of Old Preferred Stock
Tendered' above and (ii) checks the box entitled 'Check here if tendered shares
of Old Preferred Stock are being delivered to the Exchange Agent in exchange for
certificated New Preferred Stock' above, such holder, when tendering such shares
of Old Preferred Stock, will be deemed to have tendered such Old Preferred Stock
in exchange for a beneficial interest in one or more fully registered global
certificates, which will be deposited with, or on behalf of, DTC and registered
in the name of Cede & Co., its nominee. Beneficial interests in such registered
global certificates will be shown on, and transfers thereof will be effected
only through, records maintained by DTC and its participants. See 'Book-Entry;
Delivery and Form' in the Prospectus.

<PAGE>

     The undersigned recognizes that, under certain circumstances set forth in
the Prospectus under 'The Exchange Offer--Conditions,' the Company may not be
required to accept for exchange any of the Old Preferred Stock tendered. Old
Preferred Stock not accepted for exchange or withdrawn will be returned to the
undersigned at the address set forth below unless otherwise indicated under
'Special Delivery Instructions' below.
 
     All questions as to the validity, form, eligibility (including time of
receipt) and acceptability of any tender will be determined by the Company, in
its sole discretion, and such determination will be final and binding. Unless
waived by the Company, irregularities and defects must be cured by the
Expiration Date. The Company shall not be obligated to give notice of any
defects or irregularities in tenders and shall not incur any liability for
failure to give any such notice.
 
     Unless otherwise indicated herein in the box entitled 'Special Issuance
Instructions' below, the undersigned hereby requests that the New Preferred
Stock (and, if applicable, substitute certificates representing Old Preferred
Stock for any Old Preferred Stock not exchanged) be issued in the name of the
undersigned. Similarly, unless otherwise indicated under the box entitled
'Special Delivery Instructions' below, the undersigned hereby requests that the
New Preferred Stock (and, if applicable, substitute certificates representing
Old Preferred Stock for any Old Preferred Stock not exchanged) be sent to the
undersigned at the address shown above in the box entitled 'Description of Old
Preferred Stock Tendered.'
 
     THE UNDERSIGNED, BY COMPLETING THE BOX ENTITLED 'DESCRIPTION OF OLD
PREFERRED STOCK TENDERED' ABOVE AND SIGNING THIS LETTER, WILL BE DEEMED TO HAVE
TENDERED THE OLD PREFERRED STOCK AS SET FORTH IN SUCH BOX(ES) ABOVE.

<PAGE>
 
                               PLEASE SIGN HERE
                  (TO BE COMPLETED BY ALL TENDERING HOLDERS)
                 (COMPLETE ACCOMPANYING SUBSTITUTE FORM W-9)
 


X 
  -------------------------------------  ---------------------------------------
  SIGNATURE(S) OF OWNER(S)               DATE
 
X 
  -------------------------------------  ---------------------------------------
 
Area Code and Telephone Number 
                               -------------------------------------------------

If a holder is tendering any Old Preferred Stock, this Letter of Transmittal
must be signed by the registered holder(s) as the name(s) appear(s) on the
certificate(s) for the Old Preferred Stock or by any person(s) authorized to
become registered holder(s) by endorsements and documents transmitted herewith.
If signature is by a trustee, executor, administrator, guardian, officer or
other person acting in a fiduciary or representative capacity, please set forth
full title below. See Instruction 3.
 
Name(s): 
        ------------------------------------------------------------------------
 

- --------------------------------------------------------------------------------
                            (PLEASE TYPE OR PRINT)
 
Capacity: 
         -----------------------------------------------------------------------
 
Address: 
         -----------------------------------------------------------------------
                              (INCLUDE ZIP CODE)


                             SIGNATURE GUARANTEE
                        (IF REQUIRED BY INSTRUCTION 3)


Signature(s) Guaranteed by
an Eligible Institution:
                        --------------------------------------------------------
                            (AUTHORIZED SIGNATURE)
 

- --------------------------------------------------------------------------------
                                   (TITLE)
 

- --------------------------------------------------------------------------------
                                (NAME OF FIRM)
 
Dated: 
      --------------------------------------------------------------------------

 
<PAGE>

                         SPECIAL ISSUANCE INSTRUCTIONS
                           (SEE INSTRUCTIONS 3 AND 4)
 
 To be completed ONLY if New Preferred Stock (and, if applicable, substitute
 certificates representing Old Preferred Stock for any Old Preferred Stock not
 exchanged) are to be issued in the name of and sent to someone other than the
 person or persons whose signature(s) appear(s) on this Letter of Transmittal
 above.
 
 Issue New Preferred Stock to:

 Name(s):______________________________________________________________________
                             (PLEASE TYPE OR PRINT)
 
 ______________________________________________________________________________
                             (PLEASE TYPE OR PRINT)
 
 Address:______________________________________________________________________
 
 ______________________________________________________________________________
                                   (ZIP CODE)

                         (COMPLETE SUBSTITUTE FORM W-9)
 

                         SPECIAL DELIVERY INSTRUCTIONS
                           (SEE INSTRUCTIONS 3 AND 4)
 
 To be completed ONLY if certificates for New Preferred Stock (and, if
 applicable, substitute certificates representing Old Preferred Stock for any
 Old Preferred Stock not exchanged) are to be sent to someone other than the
 person or persons whose signature(s) appear(s) on this Letter of Transmittal
 above or to such person or persons at an address other than shown in the box
 entitled 'Description of Old Preferred Stock Tendered' on this Letter of
 Transmittal above.
 
 Mail New Preferred Stock to:
 Name(s):______________________________________________________________________
                             (PLEASE TYPE OR PRINT)
 
 ______________________________________________________________________________
                             (PLEASE TYPE OR PRINT)
 
 Address:______________________________________________________________________
 

 ______________________________________________________________________________
                                   (ZIP CODE)
 
     IMPORTANT: EITHER (1) (A) THIS LETTER OF TRANSMITTAL (OR A FACSIMILE
HEREOF) TOGETHER WITH CERTIFICATES REPRESENTING OLD PREFERRED STOCK OR (B) A
BOOK-ENTRY CONFIRMATION INCLUDING BY MEANS OF AN AGENT'S MESSAGE, MUST BE
RECEIVED BY THE EXCHANGE AGENT PRIOR TO 12:00 P.M., NEW YORK CITY TIME, ON THE
EXPIRATION DATE TOGETHER WITH ALL OTHER REQUIRED DOCUMENTS, OR (2) THE TENDERING
HOLDER MUST COMPLY WITH THE GUARANTEED DELIVERY PROCEDURES SET FORTH HEREIN. BY
TENDERING THROUGH ATOP, DTC PARTICIPANTS WILL EXPRESSLY ACKNOWLEDGE RECEIPT OF
THIS LETTER OF TRANSMITTAL AND AGREE TO BE BOUND BY ITS TERMS AND THE ISSUER
WILL BE ABLE TO ENFORCE SUCH AGREEMENT AGAINST SUCH DTC PARTICIPANTS.
 
                 PLEASE READ THIS ENTIRE LETTER OF TRANSMITTAL
                   CAREFULLY BEFORE COMPLETING ANY BOX ABOVE.

<PAGE>
 

                   TO BE COMPLETED BY ALL TENDERING HOLDERS
                             (SEE INSTRUCTION 5)
              PAYOR'S NAME: NORTH ATLANTIC TRADING COMPANY, INC.

<TABLE>
<S>                                  <C>                                         <C>        
                                     PART I--Taxpayer Identification Number
                                                                                  ------------------------------
                                                                                     Social Security Number
SUBSTITUTE
                                     Enter your taxpayer identification
                                     number in the appropriate box. For
FORM W-9                             most individuals, this is your social                     OR
                                     security number. If you do not have a
                                     number, see how to obtain a 'TIN' in
                                     the enclosed Guidelines.                    ------------------------------
DEPARTMENT OF THE TREASURY                                                       Employer Identification Number
INTERNAL REVENUE SERVICE
                                     NOTE: If the account is in more than
                                     one name, see the chart on page 2 of
PAYOR'S REQUEST FOR TAXPAYER         the enclosed Guidelines to determine
IDENTIFICATION NUMBER ('TIN')        what number to give.
AND CERTIFICATION
                                     PART II--FOR PAYEES EXEMPT FROM BACKUP                PART 3--Awaiting TIN
                                     WITHHOLDING (See enclosed Guidelines)
                                                                                                    / /
                                     Certification--Under the penalties of perjury, I
                                     certify that:
                                     (1) The number shown on this form is my correct
                                     Taxpayer Identification Number (or I am waiting
                                     for a number to be issued to me), and (2) I am
                                     not subject to backup withholding either because
                                     I have not been notified by the Internal Revenue
                                     Service (the 'IRS') that I am subject to backup
                                     withholding as a result of a failure to report
                                     all interest or dividends or the IRS has notified
                                     me that I am no longer subject to backup
                                     withholding.
 
                                     SIGNATURE _______________________________________________
                                     DATE ____________________________________________________
                                     CERTIFICATION GUIDELINES--You must cross out Item (2) of the above
                                     certification if you have been notified by the IRS that you are subject to
                                     backup withholding because of underreporting of interest or dividends on your
                                     tax return. However, if after being notified by the IRS that you were subject
                                     to backup withholding you received another notification from the IRS that you
                                     are no longer subject to backup withholding, do not cross out item (2).
</TABLE>
 
         CERTIFICATION OF PAYEE AWAITING TAXPAYER IDENTIFICATION NUMBER
 
    I certify, under penalties of perjury, that a Taxpayer Identification Number

has not been issued to me, and that I mailed or delivered an application to
receive a Taxpayer Identification Number to the appropriate Internal Revenue
Service Center or Social Security Administration Office (or I intend to mail or
deliver an application in the near future). I understand that if I do not
provide a Taxpayer Identification Number to the payer, 31 percent of all
payments made to me on account of the New Preferred Stock shall be retained
until I provide a Taxpayer Identification Number to the payer and that, if I do
not provide my Taxpayer Identification Number within sixty (60) days, such
retained amounts shall be remitted to the Internal Revenue Service as backup
withholding and 31 percent of all reportable payments made to me thereafter will
be withheld and remitted to the Internal Revenue Service until I provide a
Taxpayer Identification Number.
 

Signature                                Date
          -----------------------------       ----------------------------------
 
     NOTE: FAILURE TO COMPLETE AND RETURN THIS FORM MAY RESULT IN BACKUP
           WITHHOLDING OF 31% OF ANY PAYMENTS MADE TO YOU ON ACCOUNT OF THE NEW
           PREFERRED STOCK. PLEASE REVIEW THE ENCLOSED GUIDELINES FOR
           CERTIFICATION OF TAXPAYER IDENTIFICATION NUMBER ON SUBSTITUTE FORM
           W-9 FOR ADDITIONAL DETAILS.


<PAGE>

                                  INSTRUCTIONS

         Forming Part of the Terms and Conditions of the Exchange Offer
 
     1. DELIVERY OF THIS LETTER OF TRANSMITTAL AND OLD PREFERRED STOCK;
GUARANTEED DELIVERY PROCEDURE. This Letter of Transmittal is to be completed by
holders of Old Preferred Stock to accept the Exchange Offer if: (i) tender of
Old Preferred Stock is to be made by DTC Participants through ATOP, for which
the transaction is eligible, pursuant to the procedures set forth in the
Propectus under the caption 'Exchange Offer--Unregistered Securities held
through DTC'; (ii) certificates representing Old Preferred Stock, are to be
physically delivered to the Exchange Agent herewith by such holders, pursuant to
the procedures set forth in the Prospectus under the caption 'Exchange Offer--
Unregistered Securities held by Holders'; or (iii) tender of Old Preferred Stock
is to be made according to the guaranteed delivery procedures set forth in the
Prospectus under the caption 'Exchange Offer--Guaranteed Delivery Procedures.'
Notwithstanding the foregoing, valid acceptance of the terms of the Exchange
Offer may be effected by a DTC Participant tendering Old Preferred Stock through
ATOP where the Exchange Agent receives an Agent's Message prior to the
Expiration Date. Accordingly, such DTC Participant must electronically transmit
its acceptance to DTC through ATOP, and then DTC will edit and verify the
acceptance, execute a book-entry delivery to the Exchange Agent's account at DTC
and send an Agent's Message to the Exchange Agent for its acceptance. By
tendering through ATOP, DTC Participants will expressly acknowledge receipt of
this Letter of Transmittal and agree to be bound by its terms and the Company
will be able to enforce such agreement against such DTC Participants.
 
     In order to validly tender Old Preferred Stock pursuant the Exchange Offer,
either (i) (A) this Letter of Transmittal, or a facsimile hereof, together with
certificates representing Old Preferred Stock or (B) a Book-Entry Confirmation,
including by means of an Agent's Message, of the transfer into the Exchange
Agent's account at DTC of all Old Preferred Stock delivered electronically must
be received by the Exchange Agent at its address set forth herein prior to 5:00
p.m., New York City time, on the Expiration Date, together with all other
required documents, or (ii) the tendering holder must comply with the guaranteed
delivery procedures set forth below. Delivery of documents to DTC does not
constitute delivery to the Exchange Agent.
 
     If a holder or DTC Participant desires to tender Old Preferred Stock
pursuant to the Exchange Offer and time will not permit this Letter of
Transmittal, certificates representing such Old Preferred Stock and all other
required documents to reach the Exchange Agent, or the procedures for book-entry
transfer, including those with respect to tenders through ATOP, cannot be
completed, prior to the Expiration Date, such holder or DTC Participant, as the
case may be, must tender such Old Preferred Stock pursuant to the guaranteed
delivery procedures set forth in the Prospectus under the caption 'Exchange
Offer--Guaranteed Delivery Procedures.' Pursuant to such procedures (i) such
tender must be made by or through an Eligible Institution; (ii) a properly
completed and duly executed Notice of Guaranteed Delivery, substantially in the
form provided by the Company, must be received by the Exchange Agent either by
hand delivery, mail, facsimile transmission or overnight courier, prior to the
Expiration Date; and (iii) within three NYSE trading days after the date of the

execution of the Notice of Guaranteed Delivery, (A) holders must deliver to the
Exchange Agent a properly completed and duly executed Letter of Transmittal, as
well as the certificate(s) representing all tendered shares of Old Preferred
Stock in proper form for transfer, and all other documents required by the
Letter of Transmittal or (B) DTC Participants must effect a Book-Entry
Confirmation, including through ATOP by means of an Agent's Message, of the
transfer of such shares of Old Preferred Stock into the Exchange Agent's account
at DTC as set forth in the Prospectus.
 
     The method of delivery of this Letter of Transmittal, the shares of Old
Preferred Stock and all other required documents, including delivery through DTC
and any acceptance or Agent's Message transmitted through ATOP, is at the option
and risk of the tendering holder. If delivery is by mail, registered mail with
return receipt requested, properly insured, is recommended. In all cases,
sufficient time should be allowed for such documents to reach the Exchange Agent
prior to the Expiration Date. Except as otherwise provided in this Instruction
1, delivery will be deemed made only when actually received by the Exchange
Agent.
 
     No alternative, conditional or contingent tenders will be accepted. All
tendering holders, by execution of this Letter of Transmittal (or a facsimile
hereof), waive any right to receive any notice of the acceptance of their shares
of Old Preferred Stock for exchange.
 
     See 'The Exchange Offer' in the Prospectus.

<PAGE>

     2. WITHDRAWALS.  Tenders of Old Preferred Stock may be withdrawn at any
time prior to 5:00 p.m., New York City time, on the Expiration Date. For a
withdrawal of a tender of Old Preferred Stock to be effective, a letter, telex,
telegram or facsimile transmission notice of withdrawal must be received by the
Exchange Agent at its address set forth above prior to 5:00 p.m., New York City
time, on the Expiration Date. Any such notice of withdrawal by a DTC Participant
must contain the name and number of the DTC Participant, the aggregate
liquidation preference of Old Preferred Stock to which such withdrawal relates
and the signature of the DTC Participant. Any such notice of withdrawal by a
holder of Old Preferred Stock must (i) specify the name of the person who
tendered the Old Preferred Stock to be withdrawn, (ii) contain a description of
the Old Preferred Stock to be withdrawn (including the certificate number or
numbers and aggregate liquidation preference of such Old Preferred Stock) and
(iii) be signed by the holder of such Old Preferred Stock in the same manner as
the original signature on this Letter of Transmittal (including any required
signature guaranties), or be accompanied by (x) documents of transfer in a form
acceptable to the Company, in its sole discretion and (y) a properly completed
irrevocable proxy that authorized such person to effect such revocation on
behalf of such holder. Any Old Preferred Stock so withdrawn will be deemed not
to have been validly tendered for exchange for purposes of the Exchange Offer.
Any Old Preferred Stock which have been tendered for exchange but which are not
exchanged for any reason will be returned to the holder thereof without cost to
such holder as soon as practicable after withdrawal, rejection of tender, or
termination of the Exchange Offer. Properly withdrawn Old Preferred Stock may be
retendered by following the procedures described above at any time on or prior
to 5:00 p.m., New York City time, on the Expiration Date.

 
     See 'The Exchange Offer--Withdrawal of Tenders' in the Prospectus.
 
     3. SIGNATURES ON THIS LETTER OF TRANSMITTAL; BOND POWERS AND ENDORSEMENTS;
GUARANTEE OF SIGNATURES.  If this Letter of Transmittal is signed by the
registered holder of the Old Preferred Stock tendered hereby, the signature must
correspond exactly with the name as written on the face of the certificates
without any change whatsoever.
 
     If any tendered Old Preferred Stock are owned of record by two or more
joint owners, all such owners must sign this Letter of Transmittal.

     If any tendered Old Preferred Stock are registered in different names on
several certificates, it will be necessary to complete, sign and submit as many
separate copies of this Letter of Transmittal as there are different
registrations of certificates.
 
     If this Letter of Transmittal or any Old Preferred Stock or powers of
attorney are signed by trustees, executors, administrators, guardians,
attorneys-in-fact, officers of corporations or others acting in a fiduciary or
representative capacity, such persons should indicate when signing, and unless
waived by the Company, proper evidence satisfactory to the Company of their
authority so to act must be submitted.
 
     The signatures on this Letter of Transmittal or a notice of withdrawal, as
the case may be, must be guaranteed unless the Old Preferred Stock surrendered
for exchange pursuant thereto are tendered (i) by a registered holder of the Old
Preferred Stock who has not completed the box entitled 'Special Issuance
Instructions' or 'Special Delivery Instructions' in this Letter of Transmittal
or (ii) for the account of an Eligible Institution. In the event that the
signatures in this Letter of Transmittal or a notice of withdrawal, as the case
may be, are required to be guaranteed, such guarantees must be by a firm which
is a member of a registered national securities exchange or a member of the
National Association of Securities Dealers, Inc., or by a commercial bank or
trust company having an office or correspondent in the United States, or an
'eligible institution' within the meaning of Rule l7Ad-l5 of the Securities
Exchange Act of 1934, as amended (each an 'Eligible Institution'). If Old
Preferred Stock are registered in the name of a person other than the signer of
this Letter of Transmittal, the Old Preferred Stock surrendered for exchange
must be endorsed by, or be accompanied by a written instrument or instruments of
transfer or exchange, in satisfactory form as determined by the Company in its
sole discretion, duly executed by the registered holder with the signature
thereon guaranteed by an Eligible Institution.
 
     4. SPECIAL ISSUANCE AND DELIVERY INSTRUCTIONS.  Tendering holders of Old
Preferred Stock should indicate in the applicable box the name and address to
which New Preferred Stock issued pursuant to the Exchange Offer are to be issued
or sent, if different from the name or address of the person signing this Letter
of Transmittal. In the case of issuance in a different name, the employer
identification or social security number of the person



<PAGE>

named must also be indicated. If no such instructions are given, any New
Preferred Stock will be issued in the name of, and delivered to, the name or
address of the person signing this Letter of Transmittal and any Old Preferred
Stock not accepted for exchange will be returned to the name or address of the
person signing this Letter of Transmittal.
 
     5. BACKUP FEDERAL INCOME TAX WITHHOLDING AND SUBSTITUTE FORM W-9.  Under
the federal income tax laws, payments that may be made by the Company on account
of New Preferred Stock issued pursuant to the Exchange Offer may be subject to
backup withholding at the rate of 31%. In order to avoid such backup
withholding, each tendering holder should complete and sign the Substitute Form
W-9 included in this Letter of Transmittal and either (a) provide the correct
taxpayer identification number ('TIN') and certify, under penalties of perjury,
that the TIN provided is correct and that (i) the holder has not been notified
by the Internal Revenue Service (the 'IRS') that the holder is subject to backup
withholding as a result of failure to report all interest or dividends or (ii)
the IRS has notified the holder that the holder is no longer subject to backup
withholding; or (b) provide an adequate basis for exemption. If the tendering
holder has not been issued a TIN and has applied for one, or intends to apply
for one in the near future, such holder should write 'Applied For' in the space
provided for the TIN in Part I of the Substitute Form W-9, sign and date the
Substitute Form W-9 and sign the Certificate of Payee Awaiting Taxpayer
Identification Number. If 'Applied For' is written in Part I, the Company (or
the Transfer Agent with respect to the New Preferred Stock or a broker or
custodian) may still withhold 31% of the amount of any payments made on account
of the New Preferred Stock until the holder furnishes the Company or the
Transfer Agent with respect to the New Preferred Stock, broker or custodian with
its TIN. In general, if a holder is an individual, the taxpayer identification
number is the Social Security number of such individual. If the Exchange Agent
or the Company is not provided with the correct TIN, the holder may be subject
to a $50 penalty imposed by the IRS. Certain holders (including, among others,
all corporations and certain foreign individuals) are not subject to these
backup withholding and reporting requirements. In order for a foreign individual
to qualify as an exempt recipient, such holder must submit a statement
(generally, IRS Form W-8), signed under penalties of perjury, attesting to that
individual's exempt status. Such statements can be obtained from the Exchange
Agent. For further information concerning backup withholding and instructions
for completing the Substitute Form W-9 (including how to obtain a taxpayer
identification number if you do not have one and how to complete the Substitute
Form W-9 if Old Preferred Stock are registered in more than one name), consult
the enclosed Guidelines for Certification of Taxpayer Identification Number on
Substitute Form W-9.
 
     Failure to complete the Substitute Form W-9 will not, by itself, cause Old
Preferred Stock to be deemed invalidly tendered, but may require the Company or
the Transfer Agent with respect to the New Preferred Stock, broker or custodian
to withhold 31% of the amount of any payments made on account of the New
Preferred Stock. Backup withholding is not an additional federal income tax.
Rather, the federal income tax liability of a person subject to backup
withholding will be reduced by the amount of tax withheld. If withholding
results in an overpayment of taxes, a refund may be obtained from the IRS.

 
     6. TRANSFER TAXES.  The Company will pay all transfer taxes, if any,
applicable to the transfer of Old Preferred Stock to it or its order pursuant to
the Exchange Offer. If, however, New Preferred Stock and/or substitute Old
Preferred Stock not exchanged are to be delivered to, or are to be registered or
issued in the name of, any person other than the registered holder of the Old
Preferred Stock tendered hereby, or if tendered Old Preferred Stock are
registered in the name of any person other than the person signing this Letter
of Transmittal, or if a transfer tax is imposed for any reason other than the
transfer of Old Preferred Stock to the Company or its order pursuant to the
Exchange Offer, the amount of any such transfer taxes (whether imposed on the
registered holder or any other person) will be payable by the tendering holder.
If satisfactory evidence of payment of such taxes or exemption therefrom is not
submitted herewith, the amount of such transfer taxes will be billed directly to
such tendering holder.
 
     Except as provided in this Instruction 6, it will not be necessary for
transfer tax stamps to be affixed to the Old Preferred Stock specified in this
Letter of Transmittal.
 
     7. WAIVER OF CONDITIONS.  The Company reserves the absolute right to waive
satisfaction of any or all conditions enumerated in the Prospectus.
 
     8. NO CONDITIONAL TENDERS.  No alternative, conditional, irregular or
contingent tenders will be accepted. All tendering holders of Old Preferred
Stock, by execution of this Letter of Transmittal, shall waive any right to
receive notice of the acceptance of their Old Preferred Stock for exchange.

<PAGE>

     Neither the Company nor any other person is obligated to give notice of
defects or irregularities in any tender, nor shall any of them incur any
liability for failure to give any such notice.
 
     9. INADEQUATE SPACE.  If the space provided herein is inadequate, the
aggregate liquidation preference of Old Preferred Stock being tendered and the
certificate number or numbers (if available) should be listed on a separate
schedule attached hereto and separately signed by all parties required to sign
this Letter of Transmittal.
 
     10. MUTILATED, LOST, STOLEN OR DESTROYED OLD PREFERRED STOCK.  Any holder
whose Old Preferred Stock have been mutilated, lost, stolen or destroyed should
contact the Exchange Agent at the address indicated above for further
instructions.
 
     11. REQUESTS FOR ASSISTANCE OR ADDITIONAL COPIES.  Questions relating to
the procedure for tendering, as well as requests for additional copies of the
Prospectus and this Letter of Transmittal, may be directed to the Exchange Agent
at the address and telephone number indicated above.

<PAGE>

                      NORTH ATLANTIC TRADING COMPANY, INC.
 

     All tendered Old Preferred Stock, executed Letters of Transmittal and other
related documents should be directed to the Exchange Agent. Requests for
assistance and additional copies of the Prospectus, the Letter of Transmittal
and other related documents should be directed to the Exchange Agent.
 
                 THE EXCHANGE AGENT FOR THE EXCHANGE OFFER IS:
 
                  THE UNITED STATES TRUST COMPANY OF NEW YORK
 
                                 By Facsimile:
                                 (212) 420-6152
                        (For Eligible Institutions Only)
 
                                 By Telephone:
                                 (800) 548-6565
 
                                    By Mail:
                    United States Trust Company of New York
                                  P.O. Box 843
                                 Cooper Station
                            New York, New York 10276
                         Attn: Corporate Trust Services
 
                             By Hand to 4:30 p.m.:
                    United States Trust Company of New York
                                  111 Broadway
                            New York, New York 10006
                 Attention: Lower Level Corporate Trust Window
 
               By Overnight Courier and By Hand after 4:30 p.m.:
                    United States Trust Company of New York
                            770 Broadway, 13th Floor
                            New York, New York 10003
                     Attn: Corporate Trust Redemption Unit



<PAGE>

                             LETTER OF TRANSMITTAL

                      NORTH ATLANTIC TRADING COMPANY, INC.
 
 Offer to Exchange its 11% Senior Notes due 2004, Series B ('New Notes'), which
    are fully and unconditionally guaranteed by certain of its wholly-owned
subsidiaries and have been registered under the Securities Act, for any and all
of its outstanding Shares of 11% Senior Notes due 2004, Series A ('Old Notes'),
 which are fully and unconditionally guaranteed by certain of its wholly-owned
 subsidiaries and have not been so registered, pursuant to the Prospectus dated
                                 July   , 1997
 
    THE EXCHANGE OFFER WILL EXPIRE AT 5:00 P.M., NEW YORK CITY TIME, ON
                   1997 OR SUCH LATER DATE AND TIME TO WHICH THE EXCHANGE OFFER
MAY BE EXTENDED (THE 'EXPIRATION DATE'). TENDERS MAY BE WITHDRAWN PRIOR TO THE
EXPIRATION DATE.
 
                                      To:
 
            United States Trust Company of New York, Exchange Agent
 
<TABLE>
<S>                                                             <C>
                           By Mail:                                                     By Facsimile:
           United States Trust Company of New York                                      (212) 420-6152
                         P.O. Box 843                                          (For Eligible Institutions Only)
                        Cooper Station
                     New York, N.Y. 10276
             Attention: Corporate Trust Services
 
                   By Overnight Courier or
                   By Hand after 4:30 p.m.:                                         By Hand to 4:30 p.m.:
           United States Trust Company of New York                         United States Trust Company of New York
                   770 Broadway, 13th Floor                                              111 Broadway
                     New York, N.Y. 10003                                            New York, N.Y. 10006
          Attention: Corporate Trust Redemption Unit                    Attention: Lower Level Corporate Trust Window
</TABLE>
 
                            For Information Call:
                                (800) 548-6565
 
                            ------------------------
 
    DELIVERY OF THIS LETTER OF TRANSMITTAL TO AN ADDRESS OTHER THAN AS SET FORTH
ABOVE OR TRANSMISSION OF INSTRUCTIONS VIA FACSIMILE OTHER THAN AS SET FORTH
ABOVE DOES NOT CONSTITUTE A VALID DELIVERY.
 
    PLEASE READ THIS ENTIRE LETTER OF TRANSMITTAL CAREFULLY BEFORE COMPLETING
ANY BOX BELOW.
 
    List below the Old Notes to which this Letter of Transmittal relates. If the
space provided below is inadequate, the certificate number(s) and aggregate

principal of Old Notes should be listed on a separate signed schedule affixed
hereto.

<TABLE>
<CAPTION>
                                               DESCRIPTION OF OLD NOTES TENDERED

NAME(S) AND ADDRESS(ES) OF REGISTERED HOLDER(S), EXACTLY AS NAME(S)
APPEAR(S) ON OLD NOTES CERTIFICATE (PLEASE FILL IN, IF BLANK)              (1)            (2)             (3)           (4)
                                                                                                                     AGGREGATE
                                                                                                                     PRINCIPAL
                                                                                                                     AMOUNT OF
                                                                                       AGGREGATE                     OLD NOTES
                                                                        CERTIFICATE    PRINCIPAL       AGGREGATE    TENDERED IN
                                                                        NUMBER(S)        AMOUNT        PRINCIPAL    EXCHANGE FOR
                                                                            OF       REPRESENTED BY     AMOUNT      CERTIFICATED
                                                                        OLD NOTES*    CERTIFICATE     TENDERED**    NEW NOTES***
<S>                                                                     <C>          <C>              <C>           <C>

- --------------------------------------------------------------------    ---------    --------------   ------------  -------------
- --------------------------------------------------------------------    ---------    --------------   ------------  -------------
- --------------------------------------------------------------------    ---------    --------------   ------------  -------------
- --------------------------------------------------------------------    ---------    --------------   ------------  -------------
- --------------------------------------------------------------------    ---------    --------------   ------------  -------------
</TABLE>
  * Need not be completed if Old Notes are being tendered by book-entry transfer
    in accordance with DTC's ATOP's procedures for transfer.
 
 ** Unless otherwise indicated in this column, the aggregate principal amount
    represented by all Old Notes Certificates identified in Column 1 or
    delivered to the Exchange Agent shall be deemed tendered.
 
*** Unless otherwise indicated, the holder will be deemed to have tendered
    shares of Old Notes in exchange for a beneficial interest in one or more
    fully registered global certificates, which will be deposited with, or on
    behalf of, The Depository Trust Company ('DTC') and registered in the name
    of Cede & Co., its nominee.
 
    The undersigned acknowledges that he, she or it has received and reviewed
the Prospectus, dated              , 1997 (the 'Prospectus'), of North Atlantic
Trading Company, Inc., a Delaware corporation (the 'Company'), and this Letter
of Transmittal (the 'Letter of Transmittal'), which together constitute the
Company's offer (the 'Exchange Offer') to exchange its 11% Senior Notes due
2004, Series B (the 'New Notes') for an equal principal amount of its 11% Senior
Notes due 2004, Series A (the 'Old Notes'). The terms of the New Notes are
identical in all material respects to the Old Notes, except that the New Notes
have been registered under the Securities Act of 1933, as amended (the
'Securities Act'), and, therefore, will not bear legends restricting their
transfer and will not contain certain provisions providing for an increase in
the interest rate on the Old Notes under certain circumstances relating to the
Registration Rights Agreement (as defined in the Prospectus). The New Notes and
the Old Notes are collectively referred to as the 'Notes.' Capitalized terms
used but not defined herein have the meanings ascribed to them in the
Prospectus.

 
    The undersigned has completed the appropriate boxes above and below and
signed this Letter of Transmittal to indicate the action the undersigned desires
to take with respect to the Exchange Offer.

<PAGE>

    This Letter of Transmittal is to be used by holders of Old Notes to accept
the Exchange Offer if: (i) tender of Old Notes is to be made according to the
Automated Tender Offer Program ('ATOP') of the Depository Trust Company ('DTC'),
for which the transaction is eligible, pursuant to the procedures set forth in
the Prospectus under the caption 'Exchange Offer--Procedures for Tendering--
Unregistered Securities held through DTC'; (ii) certificates representing Old
Notes are to be physically delivered to the Exchange Agent herewith by such
holders, pursuant to the procedures set forth in the Prospectus under the
caption 'Exchange Offer--Procedures for Tendering--Unregistered Securities held
by Holders'; or (iii) tender of Old Notes is to be made according to the
guaranteed delivery procedures set forth in the Prospectus under the caption
'Exchange Offer--Guaranteed Delivery Procedures.' NOTWITHSTANDING THE FOREGOING,
VALID ACCEPTANCE OF THE TERMS OF THE EXCHANGE OFFER MAY BE EFFECTED BY A
PARTICIPANT IN DTC (A 'DTC PARTICIPANT') TENDERING OLD NOTES THROUGH ATOP WHERE
THE EXCHANGE AGENT RECEIVES AN AGENT'S MESSAGE (AS DEFINED IN THE PROSPECTUS)
PRIOR TO THE EXPIRATION DATE. ACCORDINGLY, SUCH DTC PARTICIPANT MUST
ELECTRONICALLY TRANSMIT ITS ACCEPTANCE TO DTC THOUGH ATOP, AND THEN DTC WILL
EDIT AND VERIFY THE ACCEPTANCE, EXECUTE A BOOK-ENTRY DELIVERY TO THE EXCHANGE
AGENT'S ACCOUNT AT DTC AND SEND AN AGENT'S MESSAGE TO THE EXCHANGE AGENT FOR ITS
ACCEPTANCE. BY TENDERING THROUGH ATOP, DTC PARTICIPANTS WILL EXPRESSLY
ACKNOWLEDGE RECEIPT OF THIS LETTER OF TRANSMITTAL AND AGREE TO BE BOUND BY ITS
TERMS AND THE COMPANY WILL BE ABLE TO ENFORCE SUCH AGREEMENT AGAINST SUCH DTC
PARTICIPANTS.

    DELIVERY OF DOCUMENTS TO DTC DOES NOT CONSTITUTE DELIVERY TO THE EXCHANGE
AGENT.

    DTC Participants who wish to cause their Old Notes to be tendered, but who
cannot transmit their acceptances through ATOP prior to the Expiration Date, may
effect a tender in accordance with the guaranteed delivery procedures set forth
in the Prospectus under the caption 'Exchange Offer--Guaranteed Delivery
Procedures--Unregistered Securities held through DTC.' Holders who wish to
tender their Old Notes but (i) whose Old Notes are not immediately available and
will not be available for tendering prior to the Expiration Date, or (ii) who
cannot deliver their Old Notes, the Letter of Transmittal, or any other required
documents to the Exchange Agent prior to the Expiration Date, may effect a
tender in accordance with the guaranteed delivery procedures set forth in the
Prospectus under the caption 'Exchange Offer--Guaranteed Delivery Procedures--
Unregistered Securities held by Holders.'

    The undersigned must complete the appropriate boxes above and below and sign
this Letter of Transmittal to indicate the action the undersigned desires to
take with respect to the Exchange Offer.
 
/ / CHECK HERE IF TENDERED OLD NOTES ARE BEING DELIVERED TO THE EXCHANGE AGENT
    IN EXCHANGE FOR CERTIFICATED NEW NOTES.

    Unless the undersigned (i) has completed item (4) in the box entitled
'Description of Old Notes Tendered' and (ii) has checked the box above, the
undersigned will be deemed to have tendered Old Notes in exchange for a
beneficial interest in one or more fully registered global certificates, which
will be deposited with, or on behalf of, DTC and registered in the name of Cede
& Co., its nominee. Beneficial interests in such registered global certificates
will be shown on, and transfers thereof will be effected only through, records
maintained by DTC and its participants. See 'Book-Entry; Delivery and Form' as
set forth in the Prospectus.
 
/ / CHECK HERE IF TENDERED OLD NOTES ARE BEING DELIVERED BY BOOK- ENTRY TRANSFER
    MADE TO AN ACCOUNT MAINTAINED BY THE EXCHANGE AGENT WITH A BOOK-ENTRY
    TRANSFER FACILITY AND COMPLETE THE FOLLOWING:
 
Name of Tendering Institution __________________________________________________
 
The Depository Trust Company Account Number ____________________________________
 
Transaction Code Number ________________________________________________________
 
/ / CHECK HERE IF TENDERED OLD NOTES ARE BEING DELIVERED PURSUANT TO A NOTICE OF
    GUARANTEED DELIVERY PREVIOUSLY SENT TO THE EXCHANGE AGENT AND COMPLETE THE
    FOLLOWING:
 
Name(s) of Registered Holder(s): _______________________________________________
 
Window Ticket Number (if any): _________________________________________________
 
Date of Execution of Notice of Guaranteed Delivery: ____________________________
 
Name of Eligible Institution that Guaranteed Delivery: _________________________
 
If delivered by book-entry transfer:
 
Account Number ____________________ Transaction Code Number ____________________


<PAGE>

              PLEASE READ THE ACCOMPANYING INSTRUCTIONS CAREFULLY
 
Ladies and Gentlemen:
 
     Upon the terms and subject to conditions of the Exchange Offer, the
undersigned hereby tenders to the Company the Old Notes indicated above. Subject
to, and effective upon, the acceptance for exchange of the Old Notes tendered
hereby, the undersigned hereby sells, assigns and transfers to, or upon the
order of, the Exchange Agent, as agent of the Company, all right, title and
interest in and to such Old Notes as are being tendered hereby, and irrevocably
constitutes and appoints the Exchange Agent as the agent and attorney-in-fact of
the undersigned to cause the Old Notes tendered hereby to be transferred and
exchanged.
 
     The undersigned hereby represents and warrants that the undersigned has
full power and authority to tender, exchange, sell, assign and transfer the Old
Notes tendered hereby and to acquire the New Notes issuable upon the exchange of
such tendered Old Notes, and that the Exchange Agent, as agent of the Company,
will acquire good and unencumbered title thereto, free and clear of all liens,
restrictions, charges and encumbrances and not subject to any adverse claim when
the same are accepted by the Exchange Agent, as agent of the Company. The
undersigned will, upon request, execute and deliver any additional documents
deemed by the Company or the Exchange Agent to be necessary or desirable to
complete the exchange, sale, assignment and transfer of the Old Notes tendered
hereby.
 
     The undersigned also acknowledges that this Exchange Offer is being made in
reliance on the interpretation of the staff of the Securities and Exchange
Commission (the 'SEC'), as set forth in Exxon Capital Holdings Corporation
(available May 13, 1988) or similar no-action letters issued to third parties.
Based on such interpretation of the staff of the SEC set forth in such no-action
letters, the Company believes that the New Notes issued in exchange for the Old
Notes pursuant to the Exchange Offer may be offered for resale, resold and
otherwise transferred by a holder thereof (other than any such holder that is an
'affiliate' of the Company within the meaning of Rule 405 under the Securities
Act of 1933, as amended (the 'Securities Act')) without compliance with the
registration and prospectus delivery provisions of the Securities Act, provided
that (i) such New Notes are acquired in the ordinary course of such holder's
business, (ii) at the time of the commencement of the Exchange Offer such holder
has no arrangement with any person to participate in a distribution of the New
Notes and (iii) such holder is not engaged in, and does not intend to engage in,
a distribution of the New Notes. By tendering Old Notes in exchange for New
Notes, each holder will represent to the Company that: (i) it is not such an
affiliate of the Company, (ii) any New Notes to be received by it will be
acquired in the ordinary course of business and (iii) at the time of the
commencement of the Exchange Offer it had no arrangement with any person to
participate in a distribution of the New Notes. If the undersigned is not a
broker-dealer or is a broker-dealer but will not receive New Notes for its own
account in exchange for Old Notes, the undersigned represents that it is not
engaged in, and does not intend to engage in, a distribution of New Notes.
 
     If the undersigned is a broker-dealer that will receive New Notes for its

own account in exchange for Old Notes, where such Old Notes were acquired as a
result of market-making activities or other trading activities, it acknowledges
that it will deliver a prospectus meeting the requirements of the Securities Act
in connection with any resale of such New Notes; however, by so acknowledging
and by delivering a prospectus, the undersigned will not be deemed to admit that
it is an 'underwriter' within the meaning of the Securities Act. The SEC has
taken the position that such broker-dealers may fulfill their prospectus
delivery requirements with respect to the New Notes (other than a resale of New
Notes received in exchange for an unsold allotment from the original sale of the
Old Notes) with the Prospectus. The Prospectus, as it may be amended or
supplemented from time to time, may be used by such broker-dealers for a period
of time, starting on the Expiration Date and ending on the close of business 180
days after the date the Registration Statement relating to the Exchange Offer
has become effective. The Company has agreed that for such period of time, it
will make the Prospectus (as it may be amended or supplemented) available to
each broker-dealer which, with the Company's prior written consent, makes a
market in the Old Notes and receives New Notes pursuant to the Exchange Offer
(each a 'Participating Broker-Dealer') for use in connection with any resale of
such New Notes. By acceptance of the Exchange Offer, each broker-dealer that
receives New Notes pursuant to the Exchange Offer hereby acknowledges and agrees
to notify the Company prior to using the Prospectus in connection with the sale
or transfer of New Notes and that, upon receipt of notice from the Company of
the happening of any event which makes any statement in the Prospectus untrue in
any material respect or which requires the making of any changes in the
Prospectus in order to make the statements therein not misleading, such
broker-dealer will suspend use of the Prospectus until (i) the Company has
amended or supplemented the Prospectus to correct such mistatement or omission
and (ii) either

<PAGE>

the Company has furnished copies of the amended or supplemented Prospectus to
such broker-dealer or, if the Company has not otherwise agreed to furnish such
copies and declines to do so after such broker-dealer so requests, such
broker-dealer has obtained a copy of such amended or supplemented Prospectus as
filed with the SEC. The Company agrees to deliver such notice and such amended
or supplemented Prospectus promptly to any Participating Broker-Dealer that has
so notified the Company. Except as described above, the Prospectus may not be
used for or in connection with an offer to resell, a resale or any other
retransfer of New Notes.
 
     The undersigned represents that (i) the New Notes acquired pursuant to the
Exchange Offer are being obtained in the ordinary course of such holder's
business, (ii) such holder has no arrangements with any person to participate in
the distribution of such New Notes or, if such holder intends to participate in
the Exchange Offer for the purpose of distributing the New Notes, such holder
will comply with the registration and prospectus delivery requirements of the
Securities Act to the extent applicable, and (iii) (x) such holder is not (a) a
broker-dealer that will receive New Notes for its own account in exchange for
Old Notes that were acquired as a result of market-making activities or other
trading activities, or (b) an 'affiliate,' as defined in Rule 405 under the
Securities Act, of the Company or (y) if such holder is such a broker-dealer or
an affiliate, such holder will comply with the registration and prospectus
delivery requirements of the Securities Act to the extent applicable.

 
     All authority conferred or agreed to be conferred in this Letter of
Transmittal and every obligation of the undersigned hereunder shall be binding
upon the successors, assigns, heirs, executors, administrators, trustees in
bankruptcy and legal representatives of the undersigned and shall not be
affected by, and shall survive, the death or incapacity of the undersigned. This
tender may be withdrawn only in accordance with the procedures set forth in the
instructions contained in this Letter of Transmittal.
 
     The undersigned understands that tenders of the Old Notes pursuant to any
one of the procedures described under 'The Exchange Offer--Procedures for
Tendering' in the Prospectus and in the instructions hereto will constitute a
binding agreement between the undersigned and the Company in accordance with the
terms and subject to the conditions of the Exchange Offer.
 
     The undersigned understands that if its Old Notes are accepted for
exchange, interest on the New Notes will accumulate from the last interest
payment date on which interest was paid on the Old Notes surrendered in exchange
therefore, or if no interest has been paid, from the original date of issuance
of the Old Notes.
 
     The undersigned recognizes that unless the holder of Old Notes (i)
completes item (4) of the Box entitled 'Description of Old Notes Tendered' above
and (ii) checks the box entitled 'Check here if tendered shares of Old Notes are
being delivered to the Exchange Agent in exchange for certificated New Notes'
above, such holder, when tendering such shares of Old Notes, will be deemed to
have tendered such Old Notes in exchange for a beneficial interest in one or
more fully registered global certificates, which will be deposited with, or on
behalf of, DTC and registered in the name of Cede & Co., its nominee. Beneficial
interests in such registered global certificates will be shown on, and transfers
thereof will be effected only through, records maintained by DTC and its
participants. See 'Book-Entry; Delivery and Form' in the Prospectus.
 
     The undersigned recognizes that, under certain circumstances set forth in
the Prospectus under 'The Exchange Offer--Conditions,' the Company may not be
required to accept for exchange any of the Old Notes tendered. Old Notes not
accepted for exchange or withdrawn will be returned to the undersigned at the
address set forth below unless otherwise indicated under 'Special Delivery
Instructions' below.
 
     All questions as to the validity, form, eligibility (including time of
receipt) and acceptability of any tender will be determined by the Company, in
its sole discretion, and such determination will be final and binding. Unless
waived by the Company, irregularities and defects must be cured by the
Expiration Date. The Company shall not be obligated to give notice of any
defects or irregularities in tenders and shall not incur any liability for
failure to give any such notice.

     Unless otherwise indicated herein in the box entitled 'Special Issuance
Instructions' below, the undersigned hereby requests that the New Notes (and, if
applicable, substitute certificates representing Old Notes for any Old Notes not
exchanged) be issued in the name of the undersigned. Similarly, unless otherwise
indicated under the box entitled 'Special Delivery Instructions' below, the
undersigned hereby requests that the New Notes (and, if applicable, substitute
certificates representing Old Notes for any Old Notes not exchanged) be sent to
the undersigned at the address shown above in the box entitled 'Description of
Old Notes Tendered.'
 
     THE UNDERSIGNED, BY COMPLETING THE BOX ENTITLED 'DESCRIPTION OF OLD NOTES
TENDERED' ABOVE AND SIGNING THIS LETTER, WILL BE DEEMED TO HAVE TENDERED THE OLD
NOTES AS SET FORTH IN SUCH BOX(ES) ABOVE.


<PAGE>
 

                               PLEASE SIGN HERE
                  (TO BE COMPLETED BY ALL TENDERING HOLDERS)
                 (COMPLETE ACCOMPANYING SUBSTITUTE FORM W-9)


X 
  -------------------------------------  ---------------------------------------
  SIGNATURE(S) OF OWNER(S)               DATE
 
X 
  -------------------------------------  ---------------------------------------
 
Area Code and Telephone Number 
                               -------------------------------------------------
 
If a holder is tendering any Old Notes, this Letter of Transmittal must be
signed by the registered holder(s) as the name(s) appear(s) on the
certificate(s) for the Old Notes or by any person(s) authorized to become
registered holder(s) by endorsements and documents transmitted herewith. If
signature is by a trustee, executor, administrator, guardian, officer or other
person acting in a fiduciary or representative capacity, please set forth full
title below. See Instruction 3.
 

Name(s): 
        ------------------------------------------------------------------------
 

- --------------------------------------------------------------------------------
                            (PLEASE TYPE OR PRINT)
 
Capacity: 
         -----------------------------------------------------------------------
 
Address: 
         -----------------------------------------------------------------------
                              (INCLUDE ZIP CODE)
 
                             SIGNATURE GUARANTEE
                        (IF REQUIRED BY INSTRUCTION 3)


Signature(s) Guaranteed by
an Eligible Institution:
                        --------------------------------------------------------
                            (AUTHORIZED SIGNATURE)
 

- --------------------------------------------------------------------------------
                                   (TITLE)
 


- --------------------------------------------------------------------------------
                                (NAME OF FIRM)
 
Dated: 
      --------------------------------------------------------------------------


 
<PAGE>
                         SPECIAL ISSUANCE INSTRUCTIONS
                           (SEE INSTRUCTIONS 3 AND 4)
 
 To be completed ONLY if New Notes (and, if applicable, substitute certificates
 representing Old Notes for any Old Notes not exchanged) are to be issued in
 the name of and sent to someone other than the person or persons whose
 signature(s) appear(s) on this Letter of Transmittal above.
 
 Issue New Notes to:
 Name(s):______________________________________________________________________
                             (PLEASE TYPE OR PRINT)
 
 ______________________________________________________________________________
                             (PLEASE TYPE OR PRINT)
 
 Address:______________________________________________________________________
 
 ______________________________________________________________________________
                                   (ZIP CODE)
                         (COMPLETE SUBSTITUTE FORM W-9)
 
                         SPECIAL DELIVERY INSTRUCTIONS
                           (SEE INSTRUCTIONS 3 AND 4)
 
 To be completed ONLY if certificates for New Notes (and, if applicable,
 substitute certificates representing Old Notes for any Old Notes not exchanged)
 are to be sent to someone other than the person or persons whose signature(s)
 appear(s) on this Letter of Transmittal above or to such person or persons at
 an address other than shown in the box entitled 'Description of Old Notes
 Tendered' on this Letter of Transmittal above.
 
 Mail New Notes to:
 Name(s):______________________________________________________________________
                             (PLEASE TYPE OR PRINT)
 
 ______________________________________________________________________________
                             (PLEASE TYPE OR PRINT)
 
 Address:______________________________________________________________________
 
 ______________________________________________________________________________
                                   (ZIP CODE)
 
     IMPORTANT: EITHER (1) (A) THIS LETTER OF TRANSMITTAL (OR A FACSIMILE

HEREOF) TOGETHER WITH CERTIFICATES REPRESENTING OLD NOTES OR (B) A BOOK-ENTRY
CONFIRMATION INCLUDING BY MEANS OF AN AGENT'S MESSAGE, MUST BE RECEIVED BY THE
EXCHANGE AGENT PRIOR TO 12:00 P.M., NEW YORK CITY TIME, ON THE EXPIRATION DATE
TOGETHER WITH ALL OTHER REQUIRED DOCUMENTS, OR (2) THE TENDERING HOLDER MUST
COMPLY WITH THE GUARANTEED DELIVERY PROCEDURES SET FORTH HEREIN. BY TENDERING
THROUGH ATOP, DTC PARTICIPANTS WILL EXPRESSLY ACKNOWLEDGE RECEIPT OF THIS LETTER
OF TRANSMITTAL AND AGREE TO BE BOUND BY ITS TERMS AND THE ISSUER WILL BE ABLE TO
ENFORCE SUCH AGREEMENT AGAINST SUCH DTC PARTICIPANTS.
 
                 PLEASE READ THIS ENTIRE LETTER OF TRANSMITTAL
                   CAREFULLY BEFORE COMPLETING ANY BOX ABOVE.


<PAGE>
 

                   TO BE COMPLETED BY ALL TENDERING HOLDERS
                             (SEE INSTRUCTION 5)
              PAYOR'S NAME: NORTH ATLANTIC TRADING COMPANY, INC.

<TABLE>
<S>                                  <C>                                         <C>        
                                     PART I--Taxpayer Identification Number
                                                                                  ------------------------------
                                                                                     Social Security Number
SUBSTITUTE
                                     Enter your taxpayer identification
                                     number in the appropriate box. For
FORM W-9                             most individuals, this is your social                     OR
                                     security number. If you do not have a
                                     number, see how to obtain a 'TIN' in
                                     the enclosed Guidelines.                    ------------------------------
DEPARTMENT OF THE TREASURY                                                       Employer Identification Number
INTERNAL REVENUE SERVICE
                                     NOTE: If the account is in more than
                                     one name, see the chart on page 2 of
PAYOR'S REQUEST FOR TAXPAYER         the enclosed Guidelines to determine
IDENTIFICATION NUMBER ('TIN')        what number to give.
AND CERTIFICATION
                                     PART II--FOR PAYEES EXEMPT FROM BACKUP                PART 3--Awaiting TIN
                                     WITHHOLDING (See enclosed Guidelines)
                                                                                                    / /
                                     Certification--Under the penalties of perjury, I
                                     certify that:
                                     (1) The number shown on this form is my correct
                                     Taxpayer Identification Number (or I am waiting
                                     for a number to be issued to me), and (2) I am
                                     not subject to backup withholding either because
                                     I have not been notified by the Internal Revenue
                                     Service (the 'IRS') that I am subject to backup
                                     withholding as a result of a failure to report
                                     all interest or dividends or the IRS has notified
                                     me that I am no longer subject to backup
                                     withholding.
 
                                     SIGNATURE _______________________________________________
                                     DATE ____________________________________________________
                                     CERTIFICATION GUIDELINES--You must cross out Item (2) of the above
                                     certification if you have been notified by the IRS that you are subject to
                                     backup withholding because of underreporting of interest or dividends on your
                                     tax return. However, if after being notified by the IRS that you were subject
                                     to backup withholding you received another notification from the IRS that you
                                     are no longer subject to backup withholding, do not cross out item (2).
</TABLE>

         CERTIFICATION OF PAYEE AWAITING TAXPAYER IDENTIFICATION NUMBER
 
    I certify, under penalties of perjury, that a Taxpayer Identification Number

has not been issued to me, and that I mailed or delivered an application to
receive a Taxpayer Identification Number to the appropriate Internal Revenue
Service Center or Social Security Administration Office (or I intend to mail or
deliver an application in the near future). I understand that if I do not
provide a Taxpayer Identification Number to the payer, 31 percent of all
payments made to me on account of the New Notes shall be retained until I
provide a Taxpayer Identification Number to the payer and that, if I do not
provide my Taxpayer Identification Number within sixty (60) days, such retained
amounts shall be remitted to the Internal Revenue Service as backup withholding
and 31 percent of all reportable payments made to me thereafter will be withheld
and remitted to the Internal Revenue Service until I provide a Taxpayer
Identification Number.
 
Signature                                Date
          -----------------------------       ----------------------------------
 
     NOTE: FAILURE TO COMPLETE AND RETURN THIS FORM MAY RESULT IN BACKUP
           WITHHOLDING OF 31% OF ANY PAYMENTS MADE TO YOU ON ACCOUNT OF THE NEW
           NOTES. PLEASE REVIEW THE ENCLOSED GUIDELINES FOR CERTIFICATION OF
           TAXPAYER IDENTIFICATION NUMBER ON SUBSTITUTE FORM W-9 FOR ADDITIONAL
           DETAILS.


<PAGE>

                                  INSTRUCTIONS

         Forming Part of the Terms and Conditions of the Exchange Offer
 
     1. DELIVERY OF THIS LETTER OF TRANSMITTAL AND OLD NOTES; GUARANTEED
DELIVERY PROCEDURE.  This Letter of Transmittal is to be completed by holders of
Old Notes to accept the Exchange Offer if: (i) tender of Old Notes is to be made
by DTC Participants through ATOP, for which the transaction is eligible,
pursuant to the procedures set forth in the Propectus under the caption
'Exchange Offer--Procedures for Tendering--Unregistered Securities held through
DTC'; (ii) certificates representing Old Notes are to be physically delivered to
the Exchange Agent herewith by such holders, pursuant to the procedures set
forth in the Prospectus under the caption 'Exchange Offer--Procedures for
Tendering--Unregistered Securities held by Holders'; or (iii) tender of Old
Notes is to be made according to the guaranteed delivery procedures set forth in
the Prospectus under the caption 'Exchange Offer--Guaranteed Delivery
Procedures.' Notwithstanding the foregoing, valid acceptance of the terms of the
Exchange Offer may be effected by a DTC Participant tendering Old Notes through
ATOP where the Exchange Agent receives an Agent's Message prior to the
Expiration Date. Accordingly, such DTC Participant must electronically transmit
its acceptance to DTC through ATOP, and then DTC will edit and verify the
acceptance, execute a book-entry delivery to the Exchange Agent's account at DTC
and send an Agent's Message to the Exchange Agent for its acceptance. By
tendering through ATOP, DTC Participants will expressly acknowledge receipt of
this Letter of Transmittal and agree to be bound by its terms and the Company
will be able to enforce such agreement against such DTC Participants.

     In order to validly tender Old Notes pursuant to the Exchange Offer, either
(i) (A) this Letter of Transmittal, or a facsimile hereof, together with
certificates representing Old Notes or (B) a Book-Entry Confirmation, including
by means of an Agent's Message, of the transfer into the Exchange Agent's
account at DTC of all Old Notes delivered electronically must be received by the
Exchange Agent at its address set forth herein prior to 5:00 p.m., New York City
time, on the Expiration Date, together with all other required documents, or
(ii) the tendering holder must comply with the guaranteed delivery procedures
set forth below. Delivery of documents to DTC does not constitute delivery to
the Exchange Agent.

     If a holder or DTC Participant desires to tender Old Notes pursuant to the
Exchange Offer and time will not permit this Letter of Transmittal, certificates
representing such Old Notes and all other required documents to reach the
Exchange Agent, or the procedures for book-entry transfer, including those with
respect to tenders through ATOP, cannot be completed, prior to the Expiration
Date, such holder or DTC Participant, as the case may be, must tender such Old
Notes pursuant to the guaranteed delivery procedures set forth in the Prospectus
under the caption 'Exchange Offer--Procedures for Tendering--Guaranteed Delivery
Procedures.' Pursuant to such procedures (i) such tender must be made by or
through an Eligible Institution; (ii) a properly completed and duly executed
Notice of Guaranteed Delivery, substantially in the form provided by the
Company, must be received by the Exchange Agent either by hand delivery, mail,
facsimile transmission or overnight courier, prior to the Expiration Date; and
(iii) within three NYSE trading days after the date of the execution of the

Notice of Guaranteed Delivery, (A) holders must deliver to the Exchange Agent a
properly completed and duly executed Letter of Transmittal as well as the
certificate(s) representing all tendered Old Notes in proper form for transfer,
and all other documents required by the Letter of Transmittal or (B) DTC
Participants must effect a Book-Entry Confirmation, including through ATOP by
means of an Agent's Message, of the transfer of such Old Notes into the Exchange
Agent's account at DTC as set forth in the Prospectus.

     THE METHOD OF DELIVERY OF THIS LETTER OF TRANSMITTAL, THE OLD NOTES AND ALL
OTHER REQUIRED DOCUMENTS, INCLUDING DELIVERY THROUGH DTC AND ANY ACCEPTANCE OR
AGENT'S MESSAGE TRANSMITTED THROUGH ATOP, IS AT THE OPTION AND RISK OF THE
TENDERING HOLDER. If delivery is by mail, registered mail with return receipt
requested, properly insured, is recommended. In all cases, sufficient time
should be allowed for such documents to reach the Exchange Agent prior to the
Expiration Date. Except as otherwise provided in this Instruction 1, delivery
will be deemed made only when actually received by the Exchange Agent.

     No alternative, conditional or contingent tenders will be accepted. All
tendering holders, by execution of this Letter of Transmittal (or a facsimile
hereof), waive any right to recieve any notice of the acceptance of their Old
Notes for exchange.
 
     See 'The Exchange Offer' in the Prospectus.
 
     2. WITHDRAWALS.  Tenders of Old Notes may be withdrawn at any time prior to
5:00 p.m., New York City time, on the Expiration Date. For a withdrawal of a
tender of Old Notes to be effective, a letter, telex, telegram or

<PAGE>

facsimile transmission notice of withdrawal must be received by the Exchange
Agent at its address set forth above prior to 5:00 p.m., New York City time, on
the Expiration Date. Any such notice of withdrawal by a DTC Participant must
contain the name and number of the DTC Participant, the principal amount due at
the stated maturity of Old Notes to which such withdrawal relates and the
signature of the DTC Participant. Any such notice of withdrawal by a holder of
Old Notes must (i) specify the name of the person who tendered the Old Notes to
be withdrawn, (ii) contain a description of the Old Notes to be withdrawn
(including the certificate number or numbers and principal amount due at the
stated maturity of such Old Notes) and (iii) be signed by the holder of such Old
Notes in the same manner as the original signature on this Letter of Transmittal
(including any required signature guaranties), or be accompanied by (x)
documents of transfer in a form acceptable to the Company, in its sole
discretion and (y) a properly completed irrevocable proxy that authorized such
person to effect such revocation on behalf of such holder. Any Old Notes so
withdrawn will be deemed not to have been validly tendered for exchange for
purposes of the Exchange Offer. Any Old Notes which have been tendered for
exchange but which are not exchanged for any reason will be returned to the
holder thereof without cost to such holder as soon as practicable after
withdrawal, rejection of tender, or termination of the Exchange Offer. Properly
withdrawn Old Notes may be retendered by following the procedures described
above at any time on or prior to 5:00 p.m., New York City time, on the
Expiration Date.

     3. SIGNATURES ON THIS LETTER OF TRANSMITTAL; BOND POWERS AND ENDORSEMENTS;
GUARANTEE OF SIGNATURES.  If this Letter of Transmittal is signed by the
registered holder of the Old Notes tendered hereby, the signature must
correspond exactly with the name as written on the face of the certificates
without any change whatsoever.
 
     If any tendered Old Notes are owned of record by two or more joint owners,
all such owners must sign this Letter of Transmittal.
 
     If any tendered Old Notes are registered in different names on several
certificates, it will be necessary to complete, sign and submit as many separate
copies of this Letter of Transmittal as there are different registrations of
certificates.
 
     If this Letter of Transmittal or any Old Notes or powers of attorney are
signed by trustees, executors, administrators, guardians, attorneys-in-fact,
officers of corporations or others acting in a fiduciary or representative
capacity, such persons should indicate when signing, and unless waived by the
Company, proper evidence satisfactory to the Company of their authority so to
act must be submitted.
 
     The signatures on this Letter of Transmittal or a notice of withdrawal, as
the case may be, must be guaranteed unless the Old Notes surrendered for
exchange pursuant thereto are tendered (i) by a registered holder of the Old
Notes who has not completed the box entitled 'Special Issuance Instructions' or
'Special Delivery Instructions' in this Letter of Transmittal or (ii) for the
account of an Eligible Institution. In the event that the signatures in this
Letter of Transmittal or a notice of withdrawal, as the case may be, are
required to be guaranteed, such guarantees must be by a firm which is a member
of a registered national securities exchange or a member of the National
Association of Securities Dealers, Inc., or by a commercial bank or trust
company having an office or correspondent in the United States, or an 'eligible
institution' within the meaning of Rule l7Ad-l5 of the Securities Exchange Act
of 1934, as amended (each an 'Eligible Institution'). If Old Notes are
registered in the name of a person other than the signer of this Letter of
Transmittal, the Old Notes surrendered for exchange must be endorsed by, or be
accompanied by a written instrument or instruments of transfer or exchange, in
satisfactory form as determined by the Company in its sole discretion, duly
executed by the registered holder with the signature thereon guaranteed by an
Eligible Institution.
 
     4. SPECIAL ISSUANCE AND DELIVERY INSTRUCTIONS.  Tendering holders of Old
Notes should indicate in the applicable box the name and address to which New
Notes issued pursuant to the Exchange Offer are to be issued or sent, if
different from the name or address of the person signing this Letter of
Transmittal. In the case of issuance in a different name, the employer
identification or social security number of the person named must also be
indicated. If no such instructions are given, any New Notes will be issued in
the name of, and delivered to, the name or address of the person signing this
Letter of Transmittal and any Old Notes not accepted for exchange will be
returned to the name or address of the person signing this Letter of
Transmittal.
 
     5. BACKUP FEDERAL INCOME TAX WITHHOLDING AND SUBSTITUTE FORM W-9.  Under

the federal income tax laws, payments that may be made by the Company on account
of New Notes issued pursuant to the Exchange Offer may be subject to backup
withholding at the rate of 31%. In order to avoid such backup withholding, each

<PAGE>

tendering holder should complete and sign the Substitute Form W-9 included in
this Letter of Transmittal and either (a) provide the correct taxpayer
identification number ('TIN') and certify, under penalties of perjury, that the
TIN provided is correct and that (i) the holder has not been notified by the
Internal Revenue Service (the 'IRS') that the holder is subject to backup
withholding as a result of failure to report all interest or dividends or (ii)
the IRS has notified the holder that the holder is no longer subject to backup
withholding; or (b) provide an adequate basis for exemption. If the tendering
holder has not been issued a TIN and has applied for one, or intends to apply
for one in the near future, such holder should write 'Applied For' in the space
provided for the TIN in Part I of the Substitute Form W-9, sign and date the
Substitute Form W-9 and sign the Certificate of Payee Awaiting Taxpayer
Identification Number. If 'Applied For' is written in Part I, the Company (or
the Transfer Agent with respect to the New Notes or a broker or custodian) may
still withhold 31% of the amount of any payments made on account of the New
Notes until the holder furnishes the Company or the Transfer Agent with respect
to the New Notes, broker or custodian with its TIN. In general, if a holder is
an individual, the taxpayer identification number is the Social Security number
of such individual. If the Exchange Agent or the Company is not provided with
the correct TIN, the holder may be subject to a $50 penalty imposed by the IRS.
Certain holders (including, among others, all corporations and certain foreign
individuals) are not subject to these backup withholding and reporting
requirements. In order for a foreign individual to qualify as an exempt
recipient, such holder must submit a statement (generally, IRS Form W-8), signed
under penalties of perjury, attesting to that individual's exempt status. Such
statements can be obtained from the Exchange Agent. For further information
concerning backup withholding and instructions for completing the Substitute
Form W-9 (including how to obtain a taxpayer identification number if you do not
have one and how to complete the Substitute Form W-9 if Old Notes are registered
in more than one name), consult the enclosed Guidelines for Certification of
Taxpayer Identification Number on Substitute Form W-9.
 
     Failure to complete the Substitute Form W-9 will not, by itself, cause Old
Notes to be deemed invalidly tendered, but may require the Company or the
Transfer Agent with respect to the New Notes, broker or custodian to withhold
31% of the amount of any payments made on account of the New Notes. Backup
withholding is not an additional federal income tax. Rather, the federal income
tax liability of a person subject to backup withholding will be reduced by the
amount of tax withheld. If withholding results in an overpayment of taxes, a
refund may be obtained from the IRS.
 
     6. TRANSFER TAXES.  The Company will pay all transfer taxes, if any,
applicable to the transfer of Old Notes to it or its order pursuant to the
Exchange Offer. If, however, New Notes and/or substitute Old Notes not exchanged
are to be delivered to, or are to be registered or issued in the name of, any
person other than the registered holder of the Old Notes tendered hereby, or if
tendered Old Notes are registered in the name of any person other than the
person signing this Letter of Transmittal, or if a transfer tax is imposed for

any reason other than the transfer of Old Notes to the Company or its order
pursuant to the Exchange Offer, the amount of any such transfer taxes (whether
imposed on the registered holder or any other person) will be payable by the
tendering holder. If satisfactory evidence of payment of such taxes or exemption
therefrom is not submitted herewith, the amount of such transfer taxes will be
billed directly to such tendering holder.
 
     Except as provided in this Instruction 6, it will not be necessary for
transfer tax stamps to be affixed to the Old Notes specified in this Letter of
Transmittal.
 
     7. WAIVER OF CONDITIONS.  The Company reserves the absolute right to waive
satisfaction of any or all conditions enumerated in the Prospectus.
 
     8. NO CONDITIONAL TENDERS.  No alternative, conditional, irregular or
contingent tenders will be accepted. All tendering holders of Old Notes, by
execution of this Letter of Transmittal, shall waive any right to receive notice
of the acceptance of their Old Notes for exchange.
 
     Neither the Company nor any other person is obligated to give notice of
defects or irregularities in any tender, nor shall any of them incur any
liability for failure to give any such notice.
 
     9. INADEQUATE SPACE.  If the space provided herein is inadequate, the
aggregate principal amount of Old Notes being tendered and the certificate
number or numbers (if available) should be listed on a separate schedule
attached hereto and separately signed by all parties required to sign this
Letter of Transmittal.
 
     10. MUTILATED, LOST, STOLEN OR DESTROYED OLD NOTES.  Any holder whose Old
Notes have been mutilated, lost, stolen or destroyed should contact the Exchange
Agent at the address indicated above for further instructions.

<PAGE>

     11. REQUESTS FOR ASSISTANCE OR ADDITIONAL COPIES.  Questions relating to
the procedure for tendering, as well as requests for additional copies of the
Prospectus and this Letter of Transmittal, may be directed to the Exchange Agent
at the address and telephone number indicated above.

<PAGE>

                      NORTH ATLANTIC TRADING COMPANY, INC.
 
     All tendered Old Notes, executed Letters of Transmittal and other related
documents should be directed to the Exchange Agent. Requests for assistance and
additional copies of the Prospectus, the Letter of Transmittal and other related
documents should be directed to the Exchange Agent.
 
                 THE EXCHANGE AGENT FOR THE EXCHANGE OFFER IS:
 
                  THE UNITED STATES TRUST COMPANY OF NEW YORK
 
                                 By Facsimile:

                                 (212) 420-6152
                        (For Eligible Institutions Only)
 
                                 By Telephone:
                                 (800) 548-6565
 
                                    By Mail:
                    United States Trust Company of New York
                                  P.O. Box 843
                                 Cooper Station
                            New York, New York 10276
                         Attn: Corporate Trust Services
 
                             By Hand to 4:30 p.m.:
                    United States Trust Company of New York
                                  111 Broadway
                            New York, New York 10006
                 Attention: Lower Level Corporate Trust Window
 
               By Overnight Courier and By Hand after 4:30 p.m.:
                    United States Trust Company of New York
                            770 Broadway, 13th Floor
                            New York, New York 10003
                     Attn: Corporate Trust Redemption Unit



<PAGE>

                         NOTICE OF GUARANTEED DELIVERY
                                WITH RESPECT TO
                      NORTH ATLANTIC TRADING COMPANY, INC.
                   12% SENIOR PAYMENT-IN-KIND PREFERRED STOCK
 
     This form must be used by a holder of the 12% Senior Payment-In-Kind
Preferred Stock, par value $.01 per share, liquidation preference $25.00 per
share (the 'Old Preferred Stock') of North Atlantic Trading Company, Inc., a
Delaware corporation ('NATC'), that wishes to tender Old Preferred Stock to the
Exchange Agent pursuant to the guaranteed delivery procedures described in 'The
Exchange Offer--Guaranteed Delivery Procedures' of the Prospectus dated July   ,
1997 (the 'Prospectus') and in Instruction 1 to the accompanying Letter of
Transmittal. Any holder that wishes to tender Old Preferred Stock pursuant to
such guaranteed delivery procedures must ensure that the Exchange Agent receives
this Notice of Guaranteed Delivery prior to 5:00 p.m., New York City time, on
the Expiration Date of the Exchange Offer. Capitalized terms not defined herein
have the meaning ascribed to them in the Prospectus or the Letter of
Transmittal.
 
          To: United States Trust Company of New York, Exchange Agent
 
<TABLE>
<S>                                                       <C>
                        By Mail:                                               By Facsimile:
        United States Trust Company of New York                                (212) 420-6152
                      P.O. Box 843                                    (For Eligible Institutions Only)
                     Cooper Station
                  New York, N.Y. 10276
          Attention: Corporate Trust Services
 
     By Overnight Courier or By Hand to 4:30 p.m.:                        By Hand after 4:30 p.m.:
        United States Trust Company of New York                   United States Trust Company of New York
                770 Broadway, 13th Floor                                        111 Broadway
                  New York, N.Y. 10003                                      New York, N.Y. 10006
       Attention: Corporate Trust Redemption Unit                     Attention: Lower Level Corporate
                                                                                Trust Window
</TABLE>
 
                             For Information Call:
                                 (800) 548-6565
 
     DELIVERY OF THIS NOTICE OF GUARANTEED DELIVERY TO AN ADDRESS OTHER THAN AS
SET FORTH ABOVE OR TRANSMISSION VIA A FACSIMILE NUMBER OTHER THAN AS SET FORTH
ABOVE WILL NOT CONSTITUTE A VALID DELIVERY.
 
     Please read the accompanying instructions carefully.
 
Ladies and Gentlemen:
 
     The undersigned hereby tenders to NATC, upon the terms and subject to the
conditions set forth in the Prospectus and the related Letter of Transmittal,
receipt of which is hereby acknowledged, the principal amount of Old Preferred

Stock specified below pursuant to the guaranteed delivery procedures set forth
in the Prospectus and in Instruction 1 of the Letter of Transmittal. The
undersigned hereby tenders the Old Preferred Stock listed below:
 
<TABLE>
<CAPTION>
  CERTIFICATE NUMBER(S) (IF KNOWN)
     OF OLD PREFERRED STOCK OR                AGGREGATE NUMBER OF                   AGGREGATE PRINCIPAL
       ACCOUNT NUMBER AT THE                   SHARES REPRESENTED                     AMOUNT OF SHARES
        BOOK-ENTRY FACILITY                      BY CERTIFICATE                           TENDERED
<S>                                   <C>                                   <C>

- --------------------------------      ----------------------------------    -----------------------------------

- --------------------------------      ----------------------------------    -----------------------------------

- --------------------------------      ----------------------------------    -----------------------------------

- --------------------------------      ----------------------------------    -----------------------------------

- --------------------------------      ----------------------------------    -----------------------------------

</TABLE>
 
<PAGE>

     All authority herein conferred or agreed to be conferred shall survive the
death or incapacity of the undersigned and every obligation of the undersigned
hereunder shall be binding upon the heirs, personal representatives, successors
and assigns of the undersigned.
 
                                   SIGN HERE
 
Name of Registered or Acting Holder: ___________________________________________
 
Signature(s): __________________________________________________________________
 
Name(s) (please print): ________________________________________________________
 
Address: _______________________________________________________________________
 
         _______________________________________________________________________
 
Telephone Number: ______________________________________________________________
 
Date: __________________________________________________________________________
 
                                   GUARANTEE

                    (NOT TO BE USED FOR SIGNATURE GUARANTEE)
 
     The undersigned, a firm which is a member of a registered national
securities exchange or of the National Associates of Securities Dealers, Inc.,
or is a commercial bank or trust company having an office or correspondent in

the United States, or is otherwise an 'eligible guarantor institution' within
the meaning of Rule 17Ad-15 under the Securities Exchange Act of 1934, as
amended, guarantees deposit with the Exchange Agent of the Letter of Transmittal
(or facsimile thereof), together with the Old Preferred Stock tendered hereby in
proper form for transfer (or confirmation of the book-entry transfers of such
Old Preferred Stock into the Exchange Agent's account at the book-entry transfer
facility described in the Prospectus under the caption 'The Exchange
Offer--Procedures for Tendering' and in the Letter of Transmittal) and any other
required documents, within three New York Stock Exchange trading days after the
date of execution of the Notice of Guaranteed Delivery.
 
                                   SIGN HERE
 
Name of firm: __________________________________________________________________
 
Authorized Signature: __________________________________________________________
 
Name (please print): ___________________________________________________________
 
 _______________________________________________________________________________
 
Telephone Number: ______________________________________________________________
 
Date: __________________________________________________________________________
 
         DO NOT SEND SHARES WITH THIS FORM. ACTUAL SURRENDER OF SHARES
          MUST BE MADE PURSUANT TO, AND BE ACCOMPANIED BY, AN EXECUTED
                             LETTER OF TRANSMITTAL.
                 INSTRUCTIONS FOR NOTICE OF GUARANTEED DELIVERY
 
     1. Delivery of this Notice of Guaranteed Delivery. A properly completed and
duly executed copy of this Notice of Guaranteed Delivery and any other documents
required by this Notice of Guaranteed Delivery must be received by the Exchange
Agent at its address set forth herein prior to 5:00 p.m., New
 
                                       2

<PAGE>

York City time, on the Expiration Date. The method of delivery of this Notice of
Guaranteed Delivery and any other required documents to the Exchange Agent is at
the election and risk of the holder and the delivery will be deemed made only
when actually received by the Exchange Agent. If delivery is by mail, registered
or certified mail properly insured, with return receipt requested, is
recommended. In all cases sufficient time should be allowed to assure timely
delivery. For a description of the guaranteed delivery procedure, see
Instruction 1 of the Letter of Transmittal.
 
     2. Signatures on this Notice of Guaranteed Delivery. If this Notice of
Guaranteed Delivery is signed by the registered holder(s) of the Old Preferred
Stock referred to herein, the signature must correspond with the name(s) written
on the face of the Old Preferred Stock without alteration, enlargement, or any
change whatsoever. If this Notice of Guaranteed Delivery is signed by a
participant of the book-entry transfer facility whose name appears on a security

position listing as the owner of Old Preferred Stock, the signature must
correspond with the name shown on the security position listing as the owner of
the Old Preferred Stock.
 
     If this Notice of Guaranteed Delivery is signed by a person other than the
registered holder(s) of any Old Preferred Stock listed or a participant of the
book-entry transfer facility, this Notice of guaranteed Delivery must be
accompanied by appropriate stock powers, signed as the name of the registered
holder(s) appears on the Old Preferred Stock or signed as the name of the
participant shown on the book-entry transfer facility's security position
listing.
 
     If this Notice of Guaranteed Delivery is signed by a trustee, executor,
administrator, guardian, attorney-in-fact, officer of a corporation, or other
person acting in a fiduciary or representative capacity, such person should so
indicate when signing.
 
     3. Requests for Assistance or Additional Copies. Questions and requests for
assistance and requests for additional copies of the Prospectus may be directed
to the Exchange Agent at the address specified in the Prospectus. Holders may
also contact their broker, dealer, commercial bank, trust company, or other
nominee for assistance concerning the Exchange Offer.
 
                                       3



<PAGE>

                         NOTICE OF GUARANTEED DELIVERY
                                WITH RESPECT TO
                      NORTH ATLANTIC TRADING COMPANY, INC.
                      11% SENIOR NOTES DUE 2004, SERIES A
 
     This form must be used by a holder of the 11% Senior Notes Due 2004, Series
A (the Old Notes) of North Atlantic Trading Company, Inc., a Delaware
corporation ('NATC'), that wishes to tender Old Notes to the Exchange Agent
pursuant to the guaranteed delivery procedures described in 'The Exchange
Offer--Guaranteed Delivery Procedures' of the Prospectus dated July   , 1997
(the 'Prospectus') and in Instruction 1 to the accompanying Letter of
Transmittal. Any holder that wishes to tender Old Notes pursuant to such
guaranteed delivery procedures must ensure that the Exchange Agent receives this
Notice of Guaranteed Delivery prior to 5:00 p.m., New York City time, on the
Expiration Date of the Exchange Offer. Capitalized terms not defined herein have
the meaning ascribed to them in the Prospectus or the Letter of Transmittal.
 
          To: United States Trust Company of New York, Exchange Agent
 
<TABLE>
<S>                                                       <C>
                        By Mail:                                               By Facsimile:
        United States Trust Company of New York                                (212) 420-6152
                      P.O. Box 843                                    (For Eligible Institutions Only)
                     Cooper Station
                  New York, N.Y. 10276
          Attention: Corporate Trust Services
 
     By Overnight Courier or By Hand to 4:30 p.m.:                        By Hand after 4:30 p.m.:
        United States Trust Company of New York                   United States Trust Company of New York
                770 Broadway, 13th Floor                                        111 Broadway
                  New York, N.Y. 10003                                      New York, N.Y. 10006
       Attention: Corporate Trust Redemption Unit                     Attention: Lower Level Corporate
                                                                                Trust Window
</TABLE>
 
                             For Information Call:
                                 (800) 548-6565
 
     DELIVERY OF THIS NOTICE OF GUARANTEED DELIVERY TO AN ADDRESS OTHER THAN AS
SET FORTH ABOVE OR TRANSMISSION VIA A FACSIMILE NUMBER OTHER THAN AS SET FORTH
ABOVE WILL NOT CONSTITUTE A VALID DELIVERY.
 
     Please read the accompanying instructions carefully.
 
Ladies and Gentlemen:
 
     The undersigned hereby tenders to NATC, upon the terms and subject to the
conditions set forth in the Prospectus and the related Letter of Transmittal,
receipt of which is hereby acknowledged, the principal amount of Old Notes
specified below pursuant to the guaranteed delivery procedures set forth in the
Prospectus and in Instruction 1 of the Letter of Transmittal. The undersigned

hereby tenders the Old Notes listed below:
 
<TABLE>
<CAPTION>
  CERTIFICATE NUMBER(S) (IF KNOWN)
          OF OLD NOTES OR                  AGGREGATE PRINCIPAL AMOUNT               AGGREGATE PRINCIPAL
       ACCOUNT NUMBER AT THE                OF OLD NOTES REPRESENTED                AMOUNT OF OLD NOTES
        BOOK-ENTRY FACILITY                      BY CERTIFICATE                           TENDERED
<S>                                   <C>                                   <C>
- --------------------------------      ----------------------------------    -----------------------------------

- --------------------------------      ----------------------------------    -----------------------------------

- --------------------------------      ----------------------------------    -----------------------------------

- --------------------------------      ----------------------------------    -----------------------------------

- --------------------------------      ----------------------------------    -----------------------------------
</TABLE>
 
All authority herein conferred or agreed to be conferred shall survive the death
or incapacity of the undersigned and every obligation of the undersigned
hereunder shall be binding upon the heirs, personal representatives, successors
and assigns of the undersigned.

<PAGE>
                                   SIGN HERE
 
Name of Registered or Acting Holder: ___________________________________________
 
Signature(s): __________________________________________________________________
 
Name(s) (please print): ________________________________________________________
 
Address: _______________________________________________________________________
 
________________________________________________________________________________
 
Telephone Number: ______________________________________________________________
 
Date: __________________________________________________________________________
 
                                   GUARANTEE
                    (NOT TO BE USED FOR SIGNATURE GUARANTEE)
 
     The undersigned, a firm which is a member of a registered national
securities exchange or of the National Associates of Securities Dealers, Inc.,
or is a commercial bank or trust company having an office or correspondent in
the United States, or is otherwise an 'eligible guarantor institution' within
the meaning of Rule 17Ad-15 under the Securities Exchange Act of 1934, as
amended, guarantees deposit with the Exchange Agent of the Letter of Transmittal
(or facsimile thereof), together with the Old Notes tendered hereby in proper
form for transfer (or confirmation of the book-entry transfers of such Old Notes
into the Exchange Agent's account at the book-entry transfer facility described

in the Prospectus under the caption 'The Exchange Offer--Procedures for
Tendering' and in the Letter of Transmittal) and any other required documents,
within three New York Stock Exchange trading days after the date of execution of
the Notice of Guaranteed Delivery.
 
                                   SIGN HERE
 
Name of firm: __________________________________________________________________
 
Authorized Signature: __________________________________________________________
 
Name (please print): ___________________________________________________________
 
 _______________________________________________________________________________
 
Telephone Number: ______________________________________________________________
 
Date: __________________________________________________________________________
 
          DO NOT SEND NOTES WITH THIS FORM. ACTUAL SURRENDER OF NOTES
          MUST BE MADE PURSUANT TO, AND BE ACCOMPANIED BY, AN EXECUTED
                             LETTER OF TRANSMITTAL.
                 INSTRUCTIONS FOR NOTICE OF GUARANTEED DELIVERY
 
     1. Delivery of this Notice of Guaranteed Delivery. A properly completed and
duly executed copy of this Notice of Guaranteed Delivery and any other documents
required by this Notice of Guaranteed Delivery must be received by the Exchange
Agent at its address set forth herein prior to 5:00 p.m., New York City time, on
the Expiration Date. The method of delivery of this Notice of Guaranteed
Delivery and any other required documents to the Exchange Agent is at the
election and risk of the holder and the delivery will be deemed made only when
actually received by the Exchange Agent. If delivery is by mail, registered or
certified mail properly insured, with return receipt requested, is recommended.
In all cases
 
                                       2

<PAGE>

sufficient time should be allowed to assure timely delivery. For a description
of the guaranteed delivery procedure, see Instruction 1 of the Letter of
Transmittal.
 
     2. Signatures on this Notice of Guaranteed Delivery. If this Notice of
Guaranteed Delivery is signed by the registered holder(s) of the Old Notes
referred to herein, the signature must correspond with the name(s) written on
the face of the Old Notes without alteration, enlargement, or any change
whatsoever. If this Notice of Guaranteed Delivery is signed by a participant of
the book-entry transfer facility whose name appears on a security position
listing as the owner of Old Notes, the signature must correspond with the name
shown on the security position listing as the owner of the Old Notes.
 
     If this Notice of Guaranteed Delivery is signed by a person other than the
registered holder(s) of any Old Notes listed or a participant of the book-entry

transfer facility, this Notice of guaranteed Delivery must be accompanied by
appropriate bond powers, signed as the name of the registered holder(s) appears
on the Old Notes or signed as the name of the participant shown on the
book-entry transfer facility's security position listing.
 
     If this Notice of Guaranteed Delivery is signed by a trustee, executor,
administrator, guardian, attorney-in-fact, officer of a corporation, or other
person acting in a fiduciary or representative capacity, such person should so
indicate when signing.
 
     3. Requests for Assistance or Additional Copies. Questions and requests for
assistance and requests for additional copies of the Prospectus may be directed
to the Exchange Agent at the address specified in the Prospectus. Holders may
also contact their broker, dealer, commercial bank, trust company, or other
nominee for assistance concerning the Exchange Offer.
 
                                       3



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