PETERSEN COMPANIES INC
8-K, 1998-12-30
PERIODICALS: PUBLISHING OR PUBLISHING & PRINTING
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<PAGE>
                                       
                         SECURITIES AND EXCHANGE COMMISSION
                               WASHINGTON, D.C. 20549
                                          
                                      FORM 8-K

                                   CURRENT REPORT
                       PURSUANT TO SECTION 13 OR 15(d) OF THE
                          SECURITIES EXCHANGE ACT OF 1934
                                          
                                          
                                          
                 DATE OF REPORT (DATE OF EARLIEST EVENT REPORTED):
                                 DECEMBER 15, 1998


                           COMMISSION FILE NUMBER 1-13373



                            THE PETERSEN COMPANIES, INC.
               (Exact name of Registrant as specified in its charter)


                DELAWARE                               36-4099296
      (State or other jurisdiction of      (I.R.S. Employer Identification No.)
       incorporation or organization)

           6420 WILSHIRE BOULEVARD
           LOS ANGELES, CALIFORNIA                      90048
    (Address of principal executive offices)          (Zip Code)


         Registrant's Telephone Number, Including Area Code: (213) 782-2000

                                       

<PAGE>

Item 2.  Acquisition or Disposition of Assets

     On December 15, 1998, Petersen Publishing Company, L.L.C. (the "Company"),
a wholly owned subsidiary of The Petersen Companies, Inc. acquired six magazines
and other related assets from the CurtCo Freedom Group ("CurtCo") pursuant to an
Asset Sale and Purchase Agreement, dated December 15, 1998 among the Company,
CurtCo and the other parties named therein.

     The consideration paid was $61.2 million, which included $5.7 million of
accounts receivable.  The consideration for the acquisition was determined
through arms-length negotiations between the Company and CurtCo.  The funds
required for the purchase price were derived primarily from borrowings under the
Company's Senior Secured Revolving Credit Facility with First Union Bank and a
syndicate of other lenders.

     The six acquired magazines include HOME THEATER, HOME THEATER BUYER'S
GUIDE, HOME THEATER INTERIORS, DIGITAL HOME ENTERTAINMENT, MOBILE COMPUTING AND
COMMUNICATIONS and PORTABLE COMPUTING.  The combined total revenues of these
publications was approximately $19.2 million for the year ending December 31,
1998.


Item 7.  Financial Statements, Pro Forma Financial Information and Exhibits.

(a)  Financial Statements of Business Acquired.
     
     The required financial statements will be filed on or prior to February 28,
     1999.

(b)  Pro Forma Financial Information.

     The required pro forma information will be filed on or prior to February
     28, 1999.

(c)  Exhibits.

     Exhibit
     Number                             Document Description
     2.1            Asset Sale and Purchase Agreement by and among Petersen
                    Publishing Company, L.L.C., CurtCo Freedom Group, L.L.C.,
                    and, for purposes of Section 4, Section 7.1(c), Section 7.7
                    and Section 8 only, Freedom Magazines, Inc. and CurtCo
                    Publishing and, for purposes of Section 8 only, William J.
                    Curtis dated December 15, 1998.

                                       

<PAGE>
                                       
                                     SIGNATURES
     
     
      Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.
      
                                The Petersen Companies, Inc.  
      
Dated:   December 28, 1998
      
                                By: /s/ Richard S Willis
                                    --------------------
                                    Richard S Willis
                                    Executive Vice President and 
                                    Chief Financial Officer
                                    (Principal Financial and Accounting Officer)


<PAGE>
                                       
                                                                    EXHIBIT 2.1
                         ASSET SALE AND PURCHASE AGREEMENT
                                          
                                    BY AND AMONG
                                          
                                          
                        PETERSEN PUBLISHING COMPANY, L.L.C.,
                                          
                                          
                           CURTCO FREEDOM GROUP, L.L.C., 
                                          
 AND, FOR PURPOSES OF SECTION 4, SECTION 7.1(c), SECTION 7.7 AND SECTION 8 ONLY,
                                          
                   FREEDOM MAGAZINES, INC. AND CURTCO PUBLISHING 
                                          
                        AND, FOR PURPOSES OF SECTION 8 ONLY,
                                          
                                 WILLIAM J. CURTIS
                                          
                                          
                           DATED AS OF DECEMBER 15, 1998


                                       i

<PAGE>

                                 TABLE OF CONTENTS
<TABLE>
                                                                            Page
     <S>       <C>                                                          <C>

     Section 1.     SALE AND PURCHASE OF ASSETS; CLOSING.  . . . . . . . . . . 1
     1.1       SALE AND PURCHASE OF ASSETS . . . . . . . . . . . . . . . . . . 1
     1.2       EXCLUDED ASSETS . . . . . . . . . . . . . . . . . . . . . . . . 3
     1.3       ASSUMPTION OF LIABILITIES . . . . . . . . . . . . . . . . . . . 4
     1.4       CLOSING . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
     1.5       PURCHASE PRICE. . . . . . . . . . . . . . . . . . . . . . . . . 7
     1.6       CLOSING DATE STATEMENT OF ASSETS AND LIABILITIES AND 
               LISTING OF PURCHASED RECEIVABLES. . . . . . . . . . . . . . . . 7
     1.7       POST-CLOSING RECONCILIATION OF PURCHASED CURRENT ASSETS 
               AND ASSUMED CURRENT LIABILITIES; BUYER'S RECONCILIATION 
               LIABILITIES . . . . . . . . . . . . . . . . . . . . . . . . . . 7

     Section 2.     CLOSING CONDITIONS . . . . . . . . . . . . . . . . . . .  10
     2.1       CONDITIONS TO OBLIGATION OF BUYER . . . . . . . . . . . . . .  10
     2.2       CONDITIONS TO OBLIGATION OF SELLER. . . . . . . . . . . . . .  12

     Section 3.     REPRESENTATIONS AND WARRANTIES OF SELLER . . . . . . . .  13
     3.1       ORGANIZATION. . . . . . . . . . . . . . . . . . . . . . . . .  13
     3.2       AUTHORITY; CONSENTS AND APPROVALS; NO VIOLATION . . . . . . .  13
     3.3       ABSENCE OF UNDISCLOSED LIABILITIES. . . . . . . . . . . . . .  14
     3.4       PURCHASED ASSETS. . . . . . . . . . . . . . . . . . . . . . .  14
     3.5       ACCOUNTS RECEIVABLE . . . . . . . . . . . . . . . . . . . . .  15
     3.6       TAXES . . . . . . . . . . . . . . . . . . . . . . . . . . . .  15
     3.7       COMPLIANCE WITH LAWS; LITIGATION. . . . . . . . . . . . . . .  15
     3.8       BROKERAGE . . . . . . . . . . . . . . . . . . . . . . . . . .  16
     3.9       EMPLOYEES . . . . . . . . . . . . . . . . . . . . . . . . . .  16
     3.10      CHANGES SINCE LATEST STATEMENT OF ASSETS AND LIABILITIES. . .  16
     3.11      ABSENCE OF CERTAIN DEVELOPMENTS.. . . . . . . . . . . . . . .  16
     3.12      CONTRACTS AND COMMITMENTS . . . . . . . . . . . . . . . . . .  18
     3.13      INTELLECTUAL PROPERTY RIGHTS. . . . . . . . . . . . . . . . .  20
     3.14      AFFILIATED TRANSACTIONS . . . . . . . . . . . . . . . . . . .  21

     Section 4.     AUTHORITY OF SELLER MEMBERS; CONSENTS AND APPROVALS; NO
                    VIOLATION. . . . . . . . . . . . . . . . . . . . . . . .  21

     Section 5.     REPRESENTATIONS AND WARRANTIES OF BUYER. . . . . . . . .  22
     5.1       ORGANIZATION. . . . . . . . . . . . . . . . . . . . . . . . .  22
     5.2       AUTHORITY; CONSENTS AND APPROVALS; NO VIOLATION . . . . . . .  22
     5.3       BROKER. . . . . . . . . . . . . . . . . . . . . . . . . . . .  23

     Section 6.     ADDITIONAL AGREEMENTS OF SELLER. . . . . . . . . . . . .  23
     6.1       ACCESS TO PROPERTIES AND RECORDS. . . . . . . . . . . . . . .  23
     6.2       CONDUCT OF BUSINESS PENDING THE CLOSING . . . . . . . . . . .  23

</TABLE>

                                       ii

<PAGE>

<TABLE>
<CAPTION>

                                                                            Page
     <S>       <C>                                                          <C>
     6.3       SELLER'S PROVISION OF SERVICES TO BUYER DURING 
               TRANSITION PERIOD.. . . . . . . . . . . . . . . . . . . . . .  24
     6.4       FURTHER TRANSFERS; TRANSITION ASSISTANCE. . . . . . . . . . .  25
     6.5       LICENSING OF CERTAIN COPYRIGHTED MATERIALS. . . . . . . . . .  26
     6.6       COOPERATION WITH RESPECT TO RR DONNELLEY AGREEMENT. . . . . .  26
     6.7       BUYER'S PAYMENT OF ACCOUNTS PAYABLE . . . . . . . . . . . . .  26
     6.8       SELLER'S CONTINUED DISTRIBUTION OF THEO BOOK. . . . . . . . .  26
     6.9       LICENSE TO DISTRIBUTE WORK-IN-PROGRESS REPRINTS . . . . . . .  27
     6.10      CERTAIN EMPLOYEE-RELATED OBLIGATIONS. . . . . . . . . . . . .  27

     Section 7.     SURVIVAL OF REPRESENTATIONS AND WARRANTIES . . . . . . .  27
     7.1       INDEMNIFICATION PROVISIONS FOR BENEFIT OF THE BUYER GROUP . .  27
     7.2       INDEMNIFICATION PROVISIONS FOR BENEFIT OF THE . . . . . . . .  28
     7.3       INDEMNIFICATION FOR EXCLUDED  . . . . . . . . . . . . . . . .  29
     7.4       MATTERS INVOLVING THIRD PARTIES . . . . . . . . . . . . . . .  29
     7.5       DETERMINATION OF ADVERSE CONSEQUENCES.. . . . . . . . . . . .  30
     7.6       EXCLUSIVE REMEDY. . . . . . . . . . . . . . . . . . . . . . .  30
     7.7       SELLER MEMBERS' OBLIGATION WITH RESPECT TO PURCHASED ACCOUNTS
               RECEIVABLES . . . . . . . . . . . . . . . . . . . . . . . . .  30
     7.8       OBLIGATIONS UNDER SECTION 8.. . . . . . . . . . . . . . . . .  31

     Section 8.     COVENANT NOT TO COMPETE, SOLICIT . . . . . . . . . . . .  31

     Section 9.     DEFINITIONS. . . . . . . . . . . . . . . . . . . . . . .  32

     Section 10.    MISCELLANEOUS AGREEMENTS . . . . . . . . . . . . . . . .  37
     10.1      SEVERANCE LIABILITIES TO FORMER EMPLOYEES OF SELLER.. . . . .  37
     10.2      COMPLIANCE WITH BULK SALES LAW. . . . . . . . . . . . . . . .  37
     10.3      GOOD FAITH OBLIGATIONS. . . . . . . . . . . . . . . . . . . .  37
     10.4      CONFIDENTIALITY . . . . . . . . . . . . . . . . . . . . . . .  37
     10.5      RISKS OF LOSS; PRORATIONS; EXPENSES . . . . . . . . . . . . .  38
     10.6      TERMINATION.. . . . . . . . . . . . . . . . . . . . . . . . .  38
     10.7      EXTENSION; WAIVER . . . . . . . . . . . . . . . . . . . . . .  38
     10.8      NOTICES . . . . . . . . . . . . . . . . . . . . . . . . . . .  38
     10.9      EMPLOYEE BENEFITS AND EMPLOYEE PRIOR SERVICE CREDIT . . . . .  40
     10.10     BINDING EFFECT. . . . . . . . . . . . . . . . . . . . . . . .  41
     10.12     EXECUTION IN COUNTERPARTS . . . . . . . . . . . . . . . . . .  41
     10.13     GOVERNING LAW . . . . . . . . . . . . . . . . . . . . . . . .  41

</TABLE>

                                       iii

<PAGE>

<TABLE>
<CAPTION>

                                                                            Page
     <S>       <C>                                                          <C>
     10.14     ATTORNEYS' FEES; COSTS OF LITIGATION. . . . . . . . . . . . .  41
     10.15     RIGHT TO SUPPLEMENT SCHEDULES . . . . . . . . . . . . . . . .  41
     10.16     CONSTRUCTION AND INTERPRETATION . . . . . . . . . . . . . . .  42
     10.17     NO THIRD PARTY BENEFICIARIES. . . . . . . . . . . . . . . . .  42
     10.18     ASSIGNMENT. . . . . . . . . . . . . . . . . . . . . . . . . .  42


</TABLE>

                                       iv

<PAGE>

                                       EXHIBITS

<TABLE>
<CAPTION>


<S>            <C>

Exhibit A      -    Form of Closing Date Statement of Assets and Liabilities

Exhibit B      -    [RESERVED]

Exhibit C      -    [RESERVED]

Exhibit D      -    Form of  Bill of Sale and Assignment

Exhibit E      -    Form of  Trademark, Trade Name and Assumed Name Assignment

Exhibit F      -    Form of  Assumption Agreement

</TABLE>

                                       v

<PAGE>

                                      SCHEDULES

Contract Schedule
Purchased Assets Schedule
Excluded Assets Schedule
Assumed Liabilities Schedule
Excluded Liabilities Schedule
Purchase Price Allocation Schedule
Employees' Proposed 1999 Salaries Schedule 
Litigation Schedule
Developments Schedule
Intellectual Property Schedule
Affiliated Transactions Schedule
Latest Statement of Assets and Liabilities

                                       vi

<PAGE>
                                       
                          ASSET SALE AND PURCHASE AGREEMENT


          THIS ASSET SALE AND PURCHASE AGREEMENT (this "AGREEMENT") is dated as
of this 15th day of December, 1998, by and among Petersen Publishing Company,
L.L.C., a Delaware limited liability company ("BUYER"), and CurtCo Freedom
Group, L.L.C., a Delaware limited liability company ("SELLER"). Capitalized
terms not defined elsewhere in this Agreement are defined in Section 9 below.

          WHEREAS, Seller is the owner and publisher of various magazines,
including the Purchased Magazines.

          WHEREAS, Seller desires to sell to Buyer, and Buyer desires to
purchase from Seller, all of the assets that are primarily used in and
materially necessary to the business of publishing, promoting and distributing
the Purchased Magazines as such business has been conducted by the Seller prior
to the date hereof (the activities of publishing, promoting and distributing the
Purchased Magazines are collectively referred to herein as the "BUSINESS").

          WHEREAS, Buyer and Seller have previously entered into a letter of
intent dated November 11, 1998 pursuant to which they agreed in principal to
basic terms of the transaction contemplated herein. This Agreement contemplates
a transaction in which, pursuant to the terms and subject to the conditions set
forth herein, Buyer will purchase from Seller, and Seller will sell to Buyer,
all of Seller's right, title and interest in and to the assets that are
primarily used in and materially necessary to the Business.

          NOW, THEREFORE, in consideration of the foregoing premises and the
mutual promises, representations, warranties and covenants set forth herein, and
for other good and valuable consideration, the receipt and adequacy of which are
hereby acknowledged, the parties hereto agree as follows:

     SECTION 1.     SALE AND PURCHASE OF ASSETS; CLOSING.

          1.1    SALE AND PURCHASE OF ASSETS. On the terms and subject to 
the conditions contained in this Agreement, on the Closing Date, Buyer shall 
purchase from Seller, and Seller shall sell, convey, assign, transfer and 
deliver to Buyer, free and clear of all Liens (except for Permitted Liens) by 
bills of sale, assignments and other instruments reasonably satisfactory to 
Buyer and its counsel, all of Seller's right, title and interest in and to 
the materially necessary assets, properties, rights, titles and interests of 
every kind and nature owned by Seller as of the Closing Date, whether 
tangible, intangible or personal and wherever located and by whomever 
possessed, that are primarily used in and materially necessary to the conduct 
of the  Business as conducted by the Seller Prior to the date hereof, but 
excluding all Excluded Assets (collectively, the "PURCHASED ASSETS"), 
including without limitation, all of Seller's right, title and interest in 
and to the following assets to the extent

                                       

<PAGE>

materially necessary to the conduct of the Business, owned by Seller and used 
primarily in connection with the operation of the Business:

                    (i)   all rights existing under each contract, agreement or
          arrangement listed and expressly specified to be assumed by Buyer on
          the attached CONTRACTS SCHEDULE and under each Immaterial Assumed
          Contract;
 
                    (ii)  all copyrights, trademarks, trade names and other
          Intellectual Property Rights and all goodwill associated therewith,
          including, without limitation, the names of each of the Purchased
          Magazines, but excluding any portion of such names using "CurtCo,"
          "CurtCo Freedom Group" or derivations thereof (the parties hereto
          expressly acknowledge and agree that the trademarks included in the
          Purchased Assets are assigned to Buyer in conjunction with Buyer's
          acquisition of the business of Seller to which such trademarks
          pertain, as an ongoing business);

                    (iii) all subscription lists, owned mail lists, customer
          lists, advertiser lists and vendor lists;

                    (iv)  all Purchased Accounts Receivable;

                    (v)   all cash and other property received by Seller with
          respect to the Purchased Issues;

                    (vi)  all notes receivable, rights to payment, choses in
          action, claims against third parties, prepayments, refunds and rights
          of set-off or recoupment of every kind and nature with respect to the
          Purchased Issues;

                    (vii) all Purchased Inventories;

                    (viii) all computer equipment (both hardware and software)
          and other equipment listed on the PURCHASED ASSETS SCHEDULE;

                    (ix)  all authorizations, franchises, approvals, permits,
          licenses, orders, registrations, certificates, variances, and similar
          rights  obtained from federal, state or local governments or
          governmental agencies or other similar rights that are transferable to
          Buyer (collectively, "GOVERNMENT LICENSES") listed on the PURCHASED
          ASSETS SCHEDULE, and all data and records pertaining to the Government
          Licenses; 

                    (x)   all insurance proceeds and warranty proceeds received
          after the date hereof with respect to damage to, non-conformance with
          vendor warranties or loss to the Purchased Assets occurring after the
          date hereof and prior to the Closing Date; 

                                       2

<PAGE>

                    (xi)   all rights to receive mail and other communications
          addressed to Seller with respect to the Purchased Magazines,
          including, without limitation, mail and other communications relating
          to payments on Purchased Accounts Receivable;

                    (xii)  all books, records, ledgers, accounting records,
          financial statements, files, documents, correspondence, lists,
          drawings, specifications, creative materials, advertising and
          promotional materials, studies, reports and other printed or written
          materials, Seller-owned film, negatives, editorial proofs and other
          editorial materials, and all of Seller's rights to inventories of and
          rights to reprint issues of the Purchased Magazines with cover dates
          prior to the Purchased Issues, but only to the extent that Seller owns
          or has been granted such rights from writers, advertisers,
          contractors, photographers, and other persons that authorize
          reprinting of their materials and only to the extent that such rights
          are assignable to Buyer;

                    (xiii) all of Seller's rights associated with any web sites
          relating exclusively to the Purchased Magazines, including the right
          to use the domain names "hometheatermag.com," "mobilecomputing.com,"
          "portablecomputing.com" and "HTExpo.com" in connection with such web
          sites;

                    (xiv)  all of Seller's rights and assets relating
          exclusively to the promotion and operation of the Home Theater
          Magazine's Entertainment Expo & Sale Show (the "SHOW"); and

                    (xv)   all Purchased Prepaids.

          1.2    EXCLUDED ASSETS. Notwithstanding the foregoing, the
following assets are expressly excluded from the purchase and sale contemplated
hereby (the "EXCLUDED ASSETS") and, as such, are not included in the Purchased
Assets:  

                    (i)    cash on hand, in bank accounts and cash equivalents
          (other than the cash described in Section 1.1(a)(v));

                    (ii)   Seller's rights under or pursuant to this Agreement;

                    (iii)  Seller's prepaid taxes and other prepaid items not
          included in the Purchased Prepaids;

                    (iv)   any benefits from or rights to receive Seller's
          deferred income taxes;

                    (v)    any interests in real property, whether owned or
          leased by Seller;

                                       3

<PAGE>

                    (vi)   Seller tax returns and records and all other books,
          records and other documents not related exclusively to the Purchased
          Magazines and all of Seller's personnel records;

                    (vii)  any right to receive mail and other communications
          addressed to Seller and not related exclusively to the Purchased
          Assets or the Assumed Liabilities (provided that Seller shall deliver
          to Buyer copies of any mail or other communications which relate in
          part (though not exclusively) to the Purchased Assets or Assumed
          Liabilities);

                    (viii) all contracts, agreements and arrangements and all
          leases and subleases (A) which are listed on the CONTRACTS SCHEDULE as
          being retained by Seller or not assumed by Buyer, or (B) are not
          disclosed on the CONTRACTS SCHEDULE, other than the Immaterial Assumed
          Contracts;

                    (ix)   all accounts receivable not included in the Purchased
          Accounts Receivables (the "EXCLUDED RECEIVABLES"); and

                    (x)    all network and mainframe computers, cellular phones,
          pagers, facsimile and  copy machines, and all other office furniture
          and equipment not listed in the PURCHASED ASSETS SCHEDULE, whether or
          not used primarily in connection with the operation of the Business;

                    (xi)   all tradenames, trademarks, copyrights and other
          Intellectual Property Rights not included in the Purchased Assets,
          including the name "CurtCo Freedom Group" or any derivative thereof;

                    (xii)  all subscription cash and subscription deposits
          received by Seller on or before the Closing Date;

                    (xiii) all postal deposits;

                    (xiv)  any assets, properties or rights, tangible or
          intangible, real, personal or mixed, of any kind whatsoever owned,
          leased or used by Seller that are not used in connection with the
          Business; and

                    (xv)   all other assets expressly listed on the EXCLUDED
          ASSETS SCHEDULE hereto.

          1.3    ASSUMPTION OF LIABILITIES.

          (a)    ASSUMED LIABILITIES. On the terms and subject to the
conditions set forth in this Agreement (including paragraph (b) below), in
addition to the Closing Date Cash Payment and as

                                       4

<PAGE>

additional consideration for the Purchased Assets, as of the Closing Date, 
Buyer shall assume and (on or after the Closing Date) the Buyer shall pay for 
or perform only the following debts, liabilities and obligations of Seller, 
in each case only with respect to the Purchased Issues (collectively, the 
"ASSUMED LIABILITIES"):

                 (i)      accounts payable incurred in the ordinary course of
          business to the extent relating to the Purchased Issues (the estimated
          aggregate amount of which shall be reflected on the CLOSING DATE
          STATEMENT OF ASSETS AND LIABILITIES (as hereinafter defined)) and
          accounts payable which are incurred with respect to the Purchased
          Issues after the Closing Date;     

                 (ii)     all obligations of Seller to provide advertising in
          Purchased Issues in the ordinary course of business which have been
          prepaid by advertising customers (to the extent such prepaid amounts
          are included as Purchased Assets pursuant to Section 1.1(v)), an
          estimate of which shall be reflected on the CLOSING STATEMENT OF
          ASSETS AND LIABILITIES;

                 (iii)    all obligations of Seller to provide printing,
          mailing, distribution and fulfillment of the Purchased Issues to
          subscribers who have prepaid for the term of their subscriptions;

                 (iv)     obligations of Seller under (A) contracts that are
          listed on the attached CONTRACTS SCHEDULE and which are expressly
          identified on such schedule as being assumed by Buyer and (B)
          Immaterial Assumed Contracts, but only with respect to the period
          commencing on the Closing Date and excluding any liability for breach
          of such Contracts by Seller prior to the Closing Date; and

                 (v)      (A) all obligations of Seller to former employees of
          Seller who are hired by Buyer (or who are engaged by Buyer as
          independent contractors) on or within 30 days after the Closing Date
          for accrued vacation, accrued sick days and accrued personal days
          existing as of the Closing Date and reflected on the CLOSING DATE
          STATEMENT OF ASSETS AND LIABILITIES and (B) those costs and expenses
          incurred by Seller pursuant to Section 6.3 below.  

                 (vi)     all obligations of Seller to employees (whether or
          not hired or engaged by Buyer) for commissions payable with respect to
          the Purchased Issues (whether such obligation to pay commissions has
          been previously paid by Seller with respect to a Purchased Issue or
          which shall become payable upon the run date of a Purchased Issue),
          the estimated amount of which is set forth on the ASSUMED LIABILITIES
          SCHEDULE; 

                 (vii)    other liabilities expressly set forth on the ASSUMED
          LIABILITIES SCHEDULE.

                                       5

<PAGE>

          (b)    EXCLUDED LIABILITIES. Notwithstanding the foregoing, Buyer
shall not assume and shall not be deemed to have assumed or in any way become
liable for any of Seller's debts, liabilities or obligations of any nature
whatsoever (other than the Assumed Liabilities), whether accrued, absolute or
contingent, whether known or unknown, whether due or to become due and whether
related to the Business or the Purchased Assets, and regardless of when or by
whom asserted (collectively, the "EXCLUDED LIABILITIES") including, but not
limited to, and without limiting the generality of the foregoing, the following:

                    (i)   any liability of the Seller or of any of its
          Affiliates for Taxes;

                    (ii)   any liability of the Seller or its Members for costs
          and expenses incurred in connection with this Agreement and the
          transactions contemplated hereby;

                    (iii)  any liability of the Seller or its Members relating
          to Excluded Assets;

                    (iv)   any liability relating to issues of the Purchased
          Magazines with cover dates prior to the cover dates of the Purchased
          Issues;

                    (v)    any obligations under employment contracts entered
          into by Seller prior to the Closing Date;

                    (vi)   any stay or termination bonuses payable by Seller to
          employees of Seller;

                    (vii)  any obligation arising in tort or for breach of
          contract occurring prior to the Closing Date and for obligations and
          liabilities now existing or hereafter arising from or relating to
          pending litigation listed on the attached LITIGATION SCHEDULE;

                    (viii) any obligation unrelated to the operation of the
          Purchased Magazines;

                    (ix)   except as set forth in Section 1.3(a), obligations to
          employees for accrued wages, earned commissions, accrued vacation,
          accrued sick days, accrued personal days, bonuses payable to employees
          of Seller and similar compensation liabilities; and 

                    (x)    all other liabilities set forth on the attached
          EXCLUDED LIABILITIES SCHEDULE.

For purposes of this Section 1.3(b), "Seller" shall be deemed to include all
Affiliates of Seller and any predecessors to Seller and any Person with respect
to which Seller is a successor-in-interest (including by operation of law,
merger, liquidation, consolidation, assignment, assumption or otherwise). Seller
hereby acknowledges that Seller is retaining the Excluded Liabilities, and
Seller shall retain all obligations and liabilities with respect thereto.

          1.4    CLOSING. The closing (the "CLOSING") shall be coordinated
through the offices of Kirkland & Ellis in Chicago, Illinois, at 10:30 a.m. on a
date specified by the parties within five (5)

                                       6

<PAGE>

business days after the satisfaction or waiver of all conditions to Closing 
set forth in Section 2.2 hereof, but in no event later than February 3, 1999 
(the "CLOSING DATE") or on such other date as the Buyer and Seller mutually 
agree.

          1.5    PURCHASE PRICE. The total purchase price (the "PURCHASE
PRICE") to be paid by Buyer to the Seller on the Closing Date for the Purchased
Assets shall be (i) $55,500,000, PLUS (ii) the Estimated Purchased Current
Assets Price, LESS (iii) the Purchased Current Assets Holdback, LESS (iv) the
amount of cash and/or the value of other property received by the Seller prior
to the Closing Date pursuant to Section 1.1(v) above (the result of the
determination set forth in clauses (i) through (iv), the  "CLOSING DATE CASH
PAYMENT"), PLUS the assumption by Buyer of the Assumed Liabilities.  On or about
180 days after the Closing Date, the Purchase Price may be adjusted pursuant to
Section 1.7  below.

          1.6    CLOSING DATE STATEMENT OF ASSETS AND LIABILITIES AND LISTING
OF PURCHASED RECEIVABLES. On or before five (5) business days prior to the
scheduled Closing Date, Seller shall prepare and deliver to Buyer a statement of
assets and liabilities setting forth (together with other pertinent
information), Seller's estimate of all Purchased Current Assets and Assumed
Current Liabilities as of the scheduled Closing Date, prepared using accounting
principles consistent with those used in preparing the LATEST STATEMENT OF
ASSETS AND LIABILITIES, which statement of assets and liabilities Buyer shall
review and approve (which approval shall not be unreasonably upheld provided
that Seller provides Buyer with reasonable access to its books and records
related to the Business in order to facilitate such review) (such statement of
assets and liabilities, as approved by Buyer, shall be attached hereto as
EXHIBIT A and shall be referred to herein as the "CLOSING DATE STATEMENT OF
ASSETS AND LIABILITIES").

          1.7    POST-CLOSING RECONCILIATION OF PURCHASED CURRENT ASSETS AND
ASSUMED CURRENT LIABILITIES; BUYER'S RECONCILIATION LIABILITIES.

          (a)    BUYER'S OBLIGATION WITH RESPECT TO PURCHASED ACCOUNTS
RECEIVABLE. Buyer may collect and shall be entitled to retain all amounts
received in respect of Purchased Accounts Receivable. During the 180-day period
(the "RECONCILIATION PERIOD") commencing on the Closing Date, Buyer shall use
reasonable commercial and ordinary course efforts to collect in good faith the
Purchased Accounts Receivable, and Buyer shall apply payments it receives in
respect of accounts receivable related to the Purchased Magazines (collectively,
the "ACCOUNTS RECEIVABLE") to the Purchased Accounts Receivable or Buyer's other
Purchased Magazine-related accounts receivable (each a "NON-PURCHASED
RECEIVABLE") as follows:

                 (i)       if a payment is received by Buyer from a payor, and
          (x) such payor has  directed such payment to be applied to a
          particular Accounts Receivable (whether on the face of the check or
          money order, in correspondence accompanying the check or money order,
          or otherwise) and (y) the Accounts Receivable to which the payment is
          directed is the oldest Accounts Receivable with respect to such payor,
          THEN such

                                       7

<PAGE>

          payment shall be applied to the Accounts Receivable to which the 
          payment was directed by the payor;

                 (ii)      if a payment is received by Buyer from a payor, and
          (x) more than one Accounts Receivable remains outstanding with respect
          to such payor and (y) such payor failed to specify the Accounts
          Receivable to which the payment should be directed, THEN Buyer shall
          apply such payment to the oldest Accounts Receivable with respect to
          the applicable payor;

                 (iii)     if a payment is received by Buyer from a payor, and
          (x) more than one Account Receivable remains outstanding with respect
          to such payor, (y) such payor has directed such payment to be applied
          to a particular Accounts Receivable, and (z) the Accounts Receivable
          to which the payment is directed is NOT the oldest Accounts Receivable
          with respect to such payor, THEN, as soon as practicable after the
          receipt of such payment, a representative from each of the Buyer and
          Seller shall together contact such payor and inquire as to why such
          payor delivered a payment to the Buyer that was directed to an
          Accounts Receivable that was not the oldest Accounts Receivable. 
          Unless the payor states to the representatives of Buyer and Seller
          that the Accounts Receivable of payor which are older than the
          Accounts Receivable to which such payor directed such payment are
          subject to a good faith dispute as to whether such older Accounts
          Receivable are due and owing, the Buyer shall apply such payment to
          the oldest Accounts Receivable with respect to such payor.  If such
          payor does state to the representatives of Buyer and Seller that the
          Accounts Receivable which are older than the Accounts Receivable to
          which the payor directed the payment are subject to a good faith
          dispute as to whether such Accounts Receivable are due and owing, then
          the payment shall be applied by the Buyer to the Accounts Receivable
          to which the payor directed the payment.  

          (b)    During the Reconciliation Period, the Buyer shall provide
Seller with bi-monthly status reports with respect to the collection of Accounts
Receivable.  The status reports shall (i) be delivered to Seller commencing on
or about the 15th and 30th days of each month, in each case with respect to the
status of the Accounts Receivables as of the date which is fifteen (15) days
prior, (ii) include a listing of all collections with respect to each payor
(whether or not each such collection was directed by the payor to a Purchased
Accounts Receivable, a Non-Purchased Receivable or not directed to any
particular Accounts Receivable) and (iii) include a description of any existing
disputes relating to the Purchased Accounts Receivable. During the
Reconciliation Period, the Buyer shall not make concessions with payors with
regard to the Purchased Accounts Receivable without Seller's consent, which
consent shall not be unreasonably withheld or delayed.  During the
Reconciliation Period, Buyer and Seller shall cooperate in good faith to collect
all Purchased Accounts Receivable, and, in furtherance of such cooperation,
Buyer and Seller agree that Seller may utilize its own credit collections
personnel in order to assist Buyer in collecting the Purchased Accounts
Receivable, PROVIDED that Seller shall inform Buyer prior to contacting a
particular payor with respect to a particular Purchased Accounts Receivable in
order to ensure that

                                       8

<PAGE>

Buyer's and Seller's collection efforts with respect to such payor and such 
Purchased Accounts Receivable are not unnecessarily duplicative or 
unnecessarily disruptive of the Buyer's business relationship with such payor.

          (c)    BUYER'S RECONCILIATION STATEMENT. On or about the 180th day
after the Closing Date, Buyer will deliver to Seller a reconciliation ("BUYER'S
RECONCILIATION STATEMENT") of all Purchased Current Assets and Assumed Current
Liabilities, including Buyer's actual experience with respect to its collections
of Purchased Accounts Receivable since the Closing Date.

          (d)    SELLER'S OBJECTIONS TO BUYER'S RECONCILIATION STATEMENT; 
DISPUTE RESOLUTION. If Seller objects to Buyer's calculation of the Purchased 
Current Assets and Assumed Current Liabilities as set forth on the Buyer's 
Reconciliation Statement, Seller shall deliver to Buyer, within twenty (20) 
business days of receipt of Buyer's Reconciliation Statement, written notice 
of Seller's objections thereto, which written notice shall specify such 
objections in reasonable detail (a "NOTICE OF OBJECTION"), and if Seller 
fails to deliver to Buyer a Notice of Objection in such period Seller will be 
deemed to have agreed with Buyer's determination set forth on Buyer's 
Reconciliation Statement. If Buyer and Seller are unable to agree on the 
foregoing within thirty (30) days of delivery of a Notice of Objections, 
Buyer and Seller shall select an accounting firm mutually acceptable to both 
of them to resolve any remaining objections. If Buyer and Seller are unable 
to agree on the choice of an accounting firm, they shall select a "big six" 
accounting firm (or any of their respective successors) by lot (after 
excluding their respective regular outside accounting firms). The accounting 
firm so selected (the "ACCOUNTING FIRM") shall prepare a written report to 
the parties which shall address its resolution of the disputed items in 
accordance with this Section 1.7 and shall make any required adjustments to 
Buyer's Reconciliation Statement to reflect the resolution of all disputed 
items. The parties shall share the fees and expenses of the Accounting Firm 
as follows:  the percentage of such fees and expenses to be paid by Seller 
shall equal the portion of the contested amount (as presented in the Notice 
of Objections) not awarded to the Seller DIVIDED BY the full amount contested 
by Seller, and Buyer shall pay the remainder. The Buyer's Reconciliation 
Statement, as adjusted to reflect any changes agreed upon, or made by the 
Accounting Firm pursuant to this Section 1.7, shall be, with respect to 
Buyer's calculation of Purchased Current Assets and Assumed Current 
Liabilities and all other purposes, conclusive, final, binding and 
non-appealable by the parties hereto. Upon final reconciliation of the 
Purchased Current Assets and Assumed Current Liabilities as of the Closing 
Date in accordance with this Section 1.7(d), the Estimated Current Assets 
Purchase Price will be adjusted (up or down) (the "FINAL CURRENT ASSETS 
PURCHASE PRICE") to reflect the final reconciliation of the Purchased Current 
Assets (other than Purchased Accounts Receivable), Assumed Current 
Liabilities and the amount of Purchased Accounts Receivable not collected by 
Buyer during the 180-day period after the Closing Date. To the extent the 
Final Current Assets Purchase Price is GREATER THAN the Estimated Current 
Assets Purchase Price, Buyer shall pay to Seller the amount of such excess.  
To the extent that the Final Current Assets Purchase Price is LESS THAN the 
Estimated Current Assets Purchase Price , Seller shall pay to Buyer the 
amount of such shortfall.  If the Final Current Assets Purchase Price is 
greater than the Estimated Current Assets Purchase Price, the reconciliation 
payment made to Seller shall also include the full amount of the Current 
Purchased Assets Holdback. If the Final Current Assets Purchase Price is less

                                       9

<PAGE>

than the Estimated Current Assets Purchase Price, the reconciliation payment 
to Buyer shall first be recovered from the Current Purchased Assets Holdback 
to the extent of the shortfall, and to the extent the total amount of the 
shortfall is less than the Current Assets Purchase Price, the remainder of 
the Estimated Current Assets Purchase Price shall be returned to Seller 
within the five (5) business day period specified above. All amounts payable 
by Buyer or Seller (as the case may be) under this Section 1.7(d) shall be 
paid by wire transfer of immediately available funds to the account 
designated by Buyer or Seller (as the case may be) within five (5) business 
days of the final determination of the Final Current Assets Purchase Price.  
After the reconciliation of the Estimated Current Assets Purchase Price and 
the payment of all amounts owing to Buyer or Seller (as the case may be) in 
accordance with this Section 1.7(d) , Buyer shall reconvey the uncollected 
Purchased Accounts Receivable to Seller (together with a complete collection 
history with respect to all Accounts Receivable with respect to each payor 
whose Purchased Accounts Receivable are among those reconveyed to Seller upon 
the expiration of the Reconciliation Period), free and clear of all liens, 
encumbrances, security interests or other adverse interests, and the Buyer 
shall thereafter have no obligation to the Seller with respect to such 
Purchased Accounts Receivable. 

          1.8    ALLOCATION OF PURCHASE PRICE AND OTHER PAYMENTS. The Purchase
Price shall be allocated among the Purchased Assets and the covenant not to
compete set forth in Section 8 in accordance with the PURCHASE PRICE ALLOCATION
SCHEDULE attached hereto, PROVIDED that the portion of the Purchase Price
allocated to the fixed assets being acquired shall not exceed the net book value
of such assets for tax purposes as reflected in the books and records of Seller
as of the Closing Date. No party shall take, for income tax purposes, any
position inconsistent with the allocation set forth on the PURCHASE PRICE
ALLOCATION SCHEDULE.

          SECTION 2.      CLOSING CONDITIONS.

          2.1    CONDITIONS TO OBLIGATION OF BUYER. The obligation of Buyer 
to consummate the transactions to be performed by it in connection with the 
Closing is subject to the satisfaction of the following conditions as of the 
Closing (any or all of which may be waived by Buyer):

          (a)    REPRESENTATIONS AND WARRANTIES; PERFORMANCE OF COVENANTS. The
representations and warranties made by Seller and set forth in Section 3 hereof
shall be true and correct at and as of the Closing Date as though then made
(except as to representations and warranties made as of a specified date, in
which case the applicable representation and warranty shall be made as of such
specified date), and Seller shall have performed in all material respects all of
the covenants and agreements required to be performed by Seller pursuant to this
Agreement and the transactions contemplated hereby on or prior to the Closing
Date.

          (b)    NO LIENS. Buyer shall have received from Seller releases of
all Liens relating to the Purchased Assets (other than the Permitted Liens)
(collectively, the "LIEN RELEASES").

          (c)    THIRD-PARTY APPROVALS. Any and all approvals and consents that
are necessary for the consummation of the transactions contemplated hereby or
that are required in order to prevent

                                       10

<PAGE>

a material breach of or material default under, a termination or modification 
of, or acceleration of the terms of, any material contract to be assumed by 
Buyer (collectively, the "THIRD-PARTY APPROVALS") shall have been received, 
in each case on terms reasonably satisfactory to Buyer, except as to such 
consents identified on the CONTRACT SCHEDULE as being unable to be obtained 
prior to the Closing Date (it being understood and agreed that the Seller and 
Buyer shall cooperate in good faith to obtain any necessary consents and 
approvals as promptly as practical after the Closing Date).  

          (d)    GOVERNMENTAL APPROVALS. All filings, notices, licenses and
other consents (collectively, the "GOVERNMENT APPROVALS") of, to or with, any
governmental entity or any other Person that are required (i) for the
consummation of the transactions contemplated by this Agreement, including
approval pursuant to Hart-Scott-Rodino Antitrust Improvement Act of 1976, as
amended (the "HSR ACT"); and (ii) in order to prevent a material breach of or
material default under or a right of termination or modification of any contract
to which Seller is a party and to which any portion of the property of the
Business is subject shall have been duly made or obtained, in each case on terms
reasonably satisfactory to Buyer.

          (e)    BOOKS, RECORDS. All books, records and other materials related
to the Business and its administration and record keeping acquired by Buyer
hereunder shall have been delivered to, or made available for pickup by, Buyer.

          (f)    TRANSFER INSTRUMENTS. Seller shall have delivered to Buyer all
appropriately executed instruments of sale, transfer, assignment, conveyance and
delivery, warranty assignments of leases, assignments and all other instruments
of conveyance which are necessary to effect transfer to Buyer all of Seller's
right, title and interest in and to the Purchased Assets (including without
limitation the Bill of Sale and Assignment attached hereto as EXHIBIT D and the
Trademark, Trade Name and Assumed Name Assignment attached hereto as EXHIBIT E),
free and clear of all Liens, other than Permitted Liens (including assignment
documents acceptable for recordation in the United States Patent and Trademark
Office, the United States Copyright Office and any other similar domestic or
foreign office, department or agency), all in form and substance reasonably
satisfactory to Buyer and its counsel, (collectively, the "TRANSFER DOCUMENTS").

          (g)    PROCEEDINGS. No action or proceeding shall be pending or
threatened which could reasonably be expected to materially impair or prohibit
the consummation of the transactions contemplated by this Agreement, any other
Seller Document or any other instrument or document furnished to the Buyer by
the Seller pursuant to this Agreement or any other Seller Document. No judgment,
order or decree shall have been rendered which has the effect of enjoining the
consummation of the transactions contemplated by this Agreement.

          (h)    CLOSING DATE STATEMENT OF ASSETS AND LIABILITIES. Buyer and
Seller shall have agreed upon all items set forth on the CLOSING DATE STATEMENT
OF ASSETS AND LIABILITIES.

          (i)    SELLER GOVERNANCE PROCEEDINGS AND DOCUMENT.  All limited
liability company and other proceedings required to be taken by Seller with
respect to the approval and consummation of

                                       11

<PAGE>

the transactions contemplated hereby shall have been taken and Seller shall 
have delivered a copy of all certificates, resolutions or other documents 
reflecting such proceedings and approval.

          (j)    OTHER CLOSING DOCUMENTS. Seller shall have delivered to Buyer
(i) a certificate to the effect that the condition specified in Sections 2.1(a)
through 2.1(i) have been fully satisfied and (ii) such other documents or
instruments as are required to be delivered at the Closing pursuant to the terms
hereof or that Buyer reasonably requests prior to the Closing Date to effect the
transactions contemplated hereby.

          2.2    CONDITIONS TO OBLIGATION OF SELLER. The obligation of Seller 
to consummate the transactions to be performed by Seller in connection with 
the Closing is subject to the satisfaction of the following conditions as of 
the Closing Date (any or all of which may be waived by Seller):

          (a)    REPRESENTATIONS AND WARRANTIES; PERFORMANCE OF COVENANTS. The
representations and warranties set forth in Section 5 hereof shall be true and
correct at and as of the Closing Date, as though then made (except as to
representations and warranties made as of a specified date, in which case the
applicable representation and warranty shall be made as of such specified date),
and Buyer shall have performed in all material respects all of the covenants and
agreements required to be performed by it under this Agreement on or prior to
the Closing Date.

          (b)    CLOSING PAYMENT. Buyer shall have delivered to Seller the
Closing Date Cash Payment (by wire transfer of immediately available funds to an
account designated by Seller prior to the Closing).

          (c)    ASSUMPTION DOCUMENTS. Buyer shall have executed and delivered
to Seller any and all assumption documents in form and substance reasonable
satisfactory to Seller or as may be required by third parties in connection with
contracts being assigned to Buyer hereunder (including, without limitation, the
Assumption Agreement attached hereto as EXHIBIT I), and such documents shall be
in full force and effect as of the Closing Date.

          (d)    GOVERNMENT APPROVAL. All Governmental Approvals that are
required (i) for the consummation of the transactions contemplated by this
Agreement, including approval pursuant to the HSR Act; and (ii) in order to
prevent a material breach of or material default under or a right of termination
or modification of any material contract to which Seller is a party and to which
any portion of the property of the Business is subject shall have been duly made
or obtained in each case on terms reasonably satisfactory to Seller.

          (e)    BUYER GOVERNANCE PROCEEDINGS AND DOCUMENTS.  All limited
liability company and other proceedings required to be taken by Buyer with
respect to the approval and consummation  of the transactions contemplated
hereby shall have been taken and Buyer shall have delivered a copy of all
certificates, resolutions and other documents reflecting such proceedings and
approval.

                                       12

<PAGE>

          (f)    PROCEEDINGS. No action or proceeding shall be pending or
threatened which could reasonably be expected to materially impair or prohibit
the consummation of the transactions contemplated by this Agreement, any other
Buyer Document or any other instrument or document furnished to the Seller by
Buyer pursuant to this Agreement or any other Buyer Document. No judgment, order
or decree shall have been rendered which has the effect of enjoining the
consummation of the transactions contemplated by this Agreement.

          (g)    CLOSING DATE STATEMENT OF ASSETS AND LIABILITIES. Buyer and
Seller shall have agreed upon all items set forth in the CLOSING DATE STATEMENT
OF ASSETS AND LIABILITIES.

          (h)    OTHER CLOSING DOCUMENTS. Buyer shall have delivered to Seller
(i) a certificate to the effect that the conditions specified in Sections 2.2(a)
through 2.2(g) (other than Section 2.2(b) above) have been fully satisfied and
(ii) such other documents or instruments as are required to be delivered at the
Closing pursuant to the terms hereof or that Seller reasonably requests prior to
the Closing Date to effect the transactions contemplated hereby. 

          SECTION 3.       REPRESENTATIONS AND WARRANTIES OF SELLER. To 
induce Buyer to enter into this Agreement and to consummate the transactions 
contemplated hereunder, Seller represents and warrants to Buyer as follows 
(unless otherwise stated in the following representations and warranties, all 
such representations and warranties are true and correct as of the date 
hereof).

          3.1    ORGANIZATION. Except as set forth on the SELLER ORGANIZATION
SCHEDULE attached hereto, Seller is a limited liability company duly organized,
validly existing and in good standing under the laws of the State of Delaware
and has all requisite limited liability company power and authority to own,
lease and operate its properties, including the Purchased Assets, and to carry
on the Business as now being conducted, and is duly qualified and in good
standing to do business in each jurisdiction in which the nature of the Business
or the ownership or leasing of the Purchased Assets makes such qualification
necessary, or, if not so duly qualified, its failure to be so qualified will not
have a Material Adverse Effect on the Purchased Accounts or the Business.

          3.2    AUTHORITY; CONSENTS AND APPROVALS; NO VIOLATION. Seller has 
the requisite  authority and legal right to execute and deliver this 
Agreement and all other agreements,  instruments or other documents executed 
by Seller in connection herewith (the "SELLER DOCUMENTS"), to sell the 
Purchased Assets pursuant to this Agreement, and otherwise to perform its 
obligations hereunder and under the other Seller Documents. The execution and 
delivery of this Agreement and the other Seller Documents have been duly 
authorized by the Seller Members, and no other limited liability company 
proceeding or action on the part of Seller is necessary to authorize this 
Agreement, the sale of the Purchased Assets hereunder or the other 
transactions contemplated hereunder. This Agreement and each of the other 
Seller Documents has been (or upon Closing will be) validly executed and 
delivered by Seller and constitute valid and binding obligations of Seller, 
except to the extent that the binding nature thereof may be subject to the 
limitations which might result from bankruptcy, insolvency, reorganization, 
moratorium or other similar laws relating to creditors' rights

                                       13

<PAGE>

now or thereafter in effect, and except for the limitations on the remedy of 
specific performance and other forms of equitable relief. The execution and 
delivery of this Agreement and the other Seller Documents, the sale of the 
Purchased Assets, and the consummation of the other transactions and matters 
contemplated hereunder and thereunder do not and will not violate any 
provision of Seller's Certificate of Formation or Operating Agreement. Except 
for compliance with the notification requirements and expiration or early 
termination of the waiting period under the HSR Act, no permit, 
authorization, consent or approval of, or declaration or filing with any 
public body, agency, court or authority within the United States is necessary 
for the lawful, proper and valid consummation by Seller of the other 
transactions contemplated hereunder. The execution and delivery of this 
Agreement and the other Seller Documents, the sale of the Purchased Assets, 
and the consummation of the other transactions and matters contemplated 
hereunder and thereunder do not and will not violate any statute, rule or 
regulation, any order or decree of any public body,agency, court or authority 
by which Seller or any of its property, is bound, or violate, conflict with, 
result in a breach of or constitute (with or without due notice or lapse of 
time) a default under any agreement, license, contract, franchise, permit, 
indenture, lease, or other instrument to which Seller is a party, or by which 
it or any of the Purchased Assets is bound, except for such violations or 
conflicts, breaches or default which could not reasonably be expected to have 
a Material Adverse Effect.  

          3.3    ABSENCE OF UNDISCLOSED LIABILITIES. Except as listed in 
Section 1.3(a) or as reflected on the attached ASSUMED LIABILITIES SCHEDULE, 
Seller has no liability of any nature, fixed or contingent which constitute 
Assumed Liabilities or for which Buyer shall otherwise be liable hereunder as 
a result of the transactions contemplated hereby, except for liabilities for 
ordinary operating expenses incurred in the ordinary course of business since 
the date hereof and other liabilities which individually and in the aggregate 
are not material in amount or nature. Since the date of the LATEST STATEMENT 
OF ASSETS AND LIABILITIES, Seller has continued to pay its expenses which 
constitute Assumed Liabilities on a basis consistent with its prior practice.

          3.4    PURCHASED ASSETS. Except as set forth on the attached 
PURCHASED ASSETS SCHEDULE and except for the Excluded Assets, all of the 
tangible Purchased Assets are in good working condition and repair and 
constitute all of the tangible assets primarily used in connection with the 
Business and materially necessary to Seller's conduct of  the Business prior 
to the date hereof.  Except as set forth in the LATEST STATEMENT OF ASSETS 
AND LIABILITIES or on the PURCHASED ASSETS SCHEDULE, Seller has good and 
marketable title to all of the tangible Purchased Assets, and all of the 
Purchased Assets are held free and clear of all Liens, except for Permitted 
Liens. Other than pursuant to this Agreement, there are no existing options, 
rights, contracts, commitments, understandings, arrangements, or executory 
agreements of any nature to which Seller is a party or by which it is bound, 
relating to the sale, delivery, lease (as lessor) or transfer of any of the 
Purchased Assets, except those that exist in the ordinary course of Seller's 
business.

          3.5    ACCOUNTS RECEIVABLE. Except as set forth on the attached 
PURCHASED ASSETS SCHEDULE, all Purchased Accounts Receivable reflected on the 
CLOSING DATE STATEMENT OF ASSETS AND LIABILITIES (net of allowances for 
doubtful accounts as reflected thereon and as determined in

                                       14

<PAGE>

accordance with the Seller's customary accounting policies consistently 
applied) constituted valid receivables arising in the ordinary course of 
business. No Person has any Lien on such receivables or any part thereof, and 
no agreement for deduction, free goods, discount or other deferred price or 
quantity adjustment has been made with respect to any such receivables, other 
than adjustments reflected on the CLOSING DATE STATEMENT OF ASSETS AND 
LIABILITIES, matters disclosed on the PURCHASED ASSETS SCHEDULE and 
obligations for make goods arising in the ordinary course of business. 

          3.6    TAXES. Except as could not reasonably be expected to result 
in a Material Adverse Effect with respect to the Business, Seller has filed 
all tax returns which are required to be filed and paid all Taxes of any kind 
due and payable to (or claimed to be due and payable by) all federal, state, 
county, local, foreign or other taxing authorities, other than Taxes, if any, 
which are not yet due and are reflected as liabilities in the LATEST 
STATEMENT OF ASSETS AND LIABILITIES or which have arisen as a result of 
ordinary and customary business operations since the date of the LATEST 
STATEMENT OF ASSETS AND LIABILITIES. Seller has not given or been requested 
to give a waiver of any statute of limitations relating to the payment of 
federal, state, county, local, foreign or other Taxes for taxable periods 
which are still open. There are no actual or proposed Tax deficiencies, 
assessments or adjustments with respect to Seller or any assets or operations 
of Seller, and there are no ongoing or pending Tax audits by any taxing 
authority against Seller. Except current obligations not yet due, all Taxes 
and other assessments and levies which Seller is or was required by law to 
withhold or collect have been duly withheld or collected and to the extent 
required have been paid over to the proper governmental authorities. Seller 
has never filed a consolidated income tax return with any person. "TAX" or 
"TAXES" means any federal, state, local or foreign income, gross receipts, 
license, payroll, employment, excise, severance, stamp, occupation, premium, 
property, windfall, profits, environmental, customs, capital stock, 
franchise, employees' income withholding, foreign or domestic withholding, 
social security, unemployment, disability, real property, personal property, 
sales, use, transfer, value added, alternative or add-on minimum or other 
similar tax, governmental fee, governmental assessment or governmental charge 
of any kind whatsoever, including any interest, penalties or additions to Tax 
or additional amounts with respect to the foregoing.

          3.7    COMPLIANCE WITH LAWS; LITIGATION. Except as disclosed on the 
attached LITIGATION SCHEDULE, prior to the Closing Date, the Business was not 
operated by Seller in material violation of any applicable law, ordinance or 
regulation.  Except as disclosed on the LITIGATION SCHEDULE, no litigation or 
administrative or arbitration proceeding is pending or, to Seller's 
knowledge, has been threatened against Seller with respect to the Business.

          3.8    BROKERAGE. Except for the Seller's obligations to DeSilva &
Phillips (which obligation the parties agree is an Excluded Liability), there
are and shall be no claims for brokerage commissions, finders' fees or similar
compensation in connection with the transactions contemplated by this Agreement
based on any arrangement or agreement to which the Seller or any of its Members
is a party or to which Seller or any of its members is subject.

          3.9    EMPLOYEES. The Seller has no material labor relations 
problems. Neither the Seller nor, to Seller's knowledge, any of its employees 
or consultants relating to the Business are subject

                                       15

<PAGE>

to any noncompete, nondisclosure, confidentiality, employment, consulting or 
other agreement or judgment, decree or order of any court or administrative 
agency, relating to, affecting or in conflict with the present or proposed 
business activities of the Seller or such Person's duties to the Seller, 
except for agreements between the Seller and its present and former employees 
or consultants. The Seller has not received any notice alleging that any 
violation of any such agreements has occurred.  To the knowledge of William 
J. Curtis, any other senior executive of Seller and any manager or other 
employee who is responsible for employee matters of the Seller, no employee 
of Seller who is being employed by Buyer on or shortly after the Closing Date 
had any plan to terminate his or her employment with Seller prior to the 
Closing Date or has any plan to terminate his or her employment with Buyer 
after the Closing Date.

          3.10   CHANGES SINCE LATEST STATEMENT OF ASSETS AND LIABILITIES. 
Attached hereto are the unaudited statement of assets and liabilities of the 
Business as of November 30, 1998 and the annualized proforma income and 
expense statement for the twelve months ending December 31, 1998 (actual 
through November 30, 1998). Such statements are consistent with Seller's 
books and records except as disclosed therein. Since the date of the November 
30, 1998 Statement of Assets and Liabilities ("LATEST STATEMENT OF ASSETS AND 
LIABILITIES"), there has not been, to Seller's knowledge, any Material 
Adverse Effect.

          3.11   ABSENCE OF CERTAIN DEVELOPMENTS. Except as expressly 
contemplated by this Agreement or the transactions contemplated hereby and 
other than in the ordinary course of business or as set forth on the attached 
DEVELOPMENTS SCHEDULE, since the date of the LATEST STATEMENT OF ASSETS AND 
LIABILITIES, Seller has not, with respect to the Business:

          (a)    incurred or become subject to any material liabilities;

          (b)    discharged or satisfied any material Lien or paid any material
obligation or liability;

          (c)    mortgaged or pledged any of the Purchased Assets or subjected
them to any Lien, except for Permitted Liens;

          (d)    sold, assigned, transferred, leased, licensed or otherwise
encumbered any of its tangible Purchased Assets;

          (e)    sold, assigned, transferred, leased, licensed or otherwise
encumbered any Intellectual Property Rights or other intangible assets,
disclosed any material proprietary confidential information to any Person (other
than to Buyer) or abandoned or permitted to lapse any Intellectual Property
Rights;

          (f)    with respect to any employee of Seller who has worked for
Seller in connection with the Business and whom Buyer has indicated it may hire
pursuant to discussions with Seller prior to the date hereof, made or granted
any bonus (other than stay bonuses to be paid by Seller at

                                       16

<PAGE>

Closing) or any wage or salary increase to any such employee or group of such 
employees (except as required by pre-existing contracts described on the 
attached CONTRACTS SCHEDULE or except in the case of ordinary course 
increases of not more than that those indicated in the attached SCHEDULE OF 
EMPLOYEES' PROPOSED 1999 SALARIES), or made or granted any increase in any 
employee benefit plan or arrangement, or amended or terminated any existing 
employee benefit plan or arrangement or adopted any new employee benefit plan 
or arrangement; 

          (g)    suffered any extraordinary losses or waived any rights of
material value (whether or not in the ordinary course of business or consistent
with past practice) in excess of $25,000 in the aggregate;

          (h)    made commitments for capital expenditures which are included
in the Assumed Liabilities that aggregate in excess of $25,000;

          (i)    with respect to accounts payable included in the Assumed
Liabilities, delayed or postponed the payment of any such accounts payable or
any other liability or obligation or agreed or negotiated with any party to
extend the payment date of any accounts payable;

          (j)    suffered any damage, destruction or casualty loss involving
any of the Purchased Assets exceeding in the aggregate $25,000, whether or not
covered by insurance;

          (k)    made any change in any method of accounting or accounting
policies (including without limitation with respect to the collection of
accounts receivable) relating to the compilation of the LATEST STATEMENT OF
ASSETS AND LIABILITIES and related annualized proforma income and expense
statement, other than those required by GAAP which have been disclosed in
writing to Buyer, or made any write-down in the value of its inventory included
in the Purchased Inventory that is material;

          (l)    entered into any agreement or arrangement prohibiting or
restricting it from freely engaging in the Business or otherwise restricting the
conduct of the Business;

          (m)    agreed, whether orally or in writing, to do any of the
foregoing.

          3.12   CONTRACTS AND COMMITMENTSAND COMMITMENTS.

          (a)    Except as expressly contemplated by this Agreement or as set
forth on the attached CONTRACTS SCHEDULE, the Seller is not a party to or bound
by any of the following, whether written or oral which relate to either an
Assumed Liability or a Purchased Asset:

                    (i)   pension, profit sharing, stock option, employee stock
          purchase or other plan or arrangement providing for deferred or other
          compensation to employees or any other employee benefit plan,
          arrangement or practice, whether formal or informal;

                                       17

<PAGE>

                    (ii)   collective bargaining agreement or any other contract
          with any labor union, or severance agreements, programs, policies or
          arrangements;

                    (iii)  any written management agreement, contract for the
          employment of any officer, individual employee or other Person on a
          full-time, part-time, consulting or other basis providing annual cash
          or other compensation in excess of $25,000 or providing for the
          payment of any cash or other compensation or benefits upon the
          consummation of the transactions contemplated hereby;

                    (iv)   except for any Immaterial Assumed Contract, any
          contract or agreement requiring the consent of any Party thereto upon
          a sale of the Purchased Assets, or containing any provision which
          would result in a modification of any rights or obligations of any
          party thereunder upon a sale of the Purchase Assets or which would
          provide any party any remedy (including rescission or liquidation
          damages) in the event of a sale of the Purchased Assets; 

                    (v)    contract under which it has advanced or loaned monies
          to any other Person or otherwise agreed to advance, loan or invest any
          funds (other than advances to Seller's employees and credit extended
          to third parties in the ordinary course of business consistent with
          past practice);

                    (vi)   agreement or indenture relating to borrowed money or
          other Indebtedness or the mortgaging, pledging or otherwise placing a
          Lien on any material Purchased Asset or material group of Purchased
          Assets or any letter of credit arrangements relating to the Business;

                    (vii)  guaranty of any obligation for borrowed money or
          otherwise (other than endorsements made for collection in the ordinary
          course of business);

                    (viii) lease or agreement under which Seller is lessee of or
          holds or operates any property, real or personal, owned by any other
          Person, except for any lease of personal property under which the
          aggregate annual rental payments do not exceed $25,000;

                    (ix)   lease or agreement under which Seller is lessor of or
          permits any third party to hold or operate any property, real or
          personal, owned or controlled by Seller;

                    (x)    license or royalty agreements;

                    (xi)   nondisclosure or confidentiality agreements;

                                       18

<PAGE>

                    (xii)  local service agreements (including cleaning or guard
          service) and maintenance agreements (including vehicle and equipment
          maintenance agreements) involving annual payments individually in
          excess of $25,000;

                    (xiii) contract or group of related contracts with the
          same party or group of affiliated parties for the purchase of raw
          materials, commodities, supplies, products, equipment or other
          personal property or for the receipt of services under which the
          undelivered balance of such products and services has a selling price
          in excess of $25,000;

                    (xiv)  contract or group of related contracts with the same
          party or group of affiliated parties for the sale of raw materials,
          commodities, supplies, products or other personal property or for the
          furnishing of services under which the undelivered balance of such
          products or services due from Buyer has a selling price in excess of
          $25,000;

                    (xv)   other contract or group of related contracts with the
          same party or group of affiliated parties continuing over a period of
          more than six months from the date or dates thereof, not terminable by
          Seller upon 30 days' or less notice without penalty or involving more
          than $25,000;

                    (xvi)  contract relating to the marketing, sale, advertising
          or promotion of its products which requires payments in excess of
          $25,000 per year;

                    (xvii) agreements relating to the ownership of or 
          investments in any business or enterprise, including investments in 
          joint ventures and minority equity investments;

                    (xviii) assignment, license (other than implied licenses to
          suppliers), indemnification or other agreement with respect to any
          intangible property (including any material Intellectual Property
          Rights);

                    (xix)  broker, agent, sales representative, sales or
          distribution agreement or agreement relating to the export and/or
          import of any goods or equipment;

                    (xx)   noncompetition agreement prohibiting the Seller from
          freely engaging in the Business or competing with respect to the
          Business anywhere in the world; or

                    (xxi)  other agreement which is material to its operations
          or business prospects or involves an annual consideration in excess of
          $100,000, whether or not in the ordinary course of business.

          (b)    Except as set forth on the CONTRACTS SCHEDULE, neither Seller
nor, to Seller's knowledge, any other party is in default under any of such
listed contracts except for breaches or

                                       19

<PAGE>

defaults which individually or in the aggregate could not reasonably be 
expected to result in any Material Adverse Effect. Seller has not received 
any written notice of any claim that Seller is in breach of or default under 
any such listed contract, the dispute as to which is continuing as of the 
date hereof, and to Seller's knowledge, and there is no basis for a claim 
that Seller is in material breach or default under any such listed contract 
or agreement. To Seller's knowledge, no event has occurred which constitutes 
or, with the lapse of time or the giving of notice, or both, would constitute 
a material breach or default by Seller or by any other party under any such 
listed contract or agreement.

          (c)    The Buyer's special counsel has been supplied with a true and
correct copy of each of the written instruments, plans, contracts and agreements
and an accurate description of each of the oral arrangements, contracts and
agreements which are referred to on the attached CONTRACTS SCHEDULE, together
with all amendments, waivers or other changes thereto.

          3.13   INTELLECTUAL PROPERTY RIGHTS.

          (a)    The attached INTELLECTUAL PROPERTY SCHEDULE contains a
complete and accurate list of all (i) patented or registered Intellectual
Property Rights owned or, to Seller's knowledge, used by Seller, and
(ii) pending patent applications and applications for other registrations of
Intellectual Property Rights filed by or on behalf of Seller, in each case where
the applicable Intellectual Property Right is material to the Business. The
attached INTELLECTUAL PROPERTY SCHEDULE also contains a complete and accurate
list of all written licenses and other rights granted by Seller to any third
party with respect to any such material Intellectual Property Rights and all
written licenses and other rights granted by any third party to Seller with
respect to any such material Intellectual Property Rights, in each case
identifying the subject Intellectual Property Rights. Except as set forth on the
attached INTELLECTUAL PROPERTY SCHEDULE, no loss or expiration of any such
material Intellectual Property Right is pending or, to Seller's knowledge,
threatened. Seller has taken commercially reasonable steps to maintain and
protect such material Intellectual Property Rights.

          (b)    Except as set forth on the attached INTELLECTUAL PROPERTY
SCHEDULE, (i) there have been no claims made or (in the past eighteen (18)
months), to Seller's knowledge, threatened against Seller asserting the
invalidity, misuse or unenforceability of any of the Intellectual Property
Rights set forth on the INTELLECTUAL PROPERTY SCHEDULE, (ii) Seller has not
received any notices of any infringement or misappropriation by, or conflict
with, any third party with respect to any Intellectual Property Rights listed on
the INTELLECTUAL PROPERTY SCHEDULE (including any demand or request that Seller
license any rights from a third party), (iii) to Seller's knowledge, the conduct
of the Business has not infringed, misappropriated or conflicted with and does
not infringe, misappropriate or conflict with any Intellectual Property Rights
of other Persons, and (iv) to Seller's knowledge, the Intellectual Property
Rights listed on the INTELLECTUAL PROPERTY SCHEDULE owned by or licensed to
Seller have not been infringed or misappropriated by other Persons.

                                       20

<PAGE>

          (c)    Seller owns or has licenses to use all computer software
currently used by the Business except for licenses the absence of which could
not reasonably be expected to result in a Material Adverse Effect.

          3.14   AFFILIATED TRANSACTIONS. Except as set forth on
the attached AFFILIATED TRANSACTIONS SCHEDULE, with respect to the Business, no
officer, director, member, employee or Affiliate of Seller or, to Seller's
knowledge, any individual related by blood, marriage or adoption to any such
individual or any entity in which any such Person or individual owns any
material beneficial interest, is a party to any material agreement, contract,
commitment or transaction with Seller or has any material interest in any
Purchased Assets.

          SECTION 4.  AUTHORITY OF SELLER MEMBERS; CONSENTS AND APPROVALS; NO 
VIOLATION. Each of the Seller Members has the requisite authority and legal 
right to execute and deliver this Agreement and otherwise to perform its 
obligations hereunder.  The execution and delivery of this Agreement has been 
duly authorized by the shareholders and/or board of directors (in each case, 
as required under such Seller Member's articles of incorporation and/or 
bylaws) of such Seller Member, and no other corporate proceeding or action on 
the part of such Seller Member is necessary to authorize this Agreement.  
This Agreement has been (or upon Closing will be) validly executed and 
delivered by such Seller Member and constitute valid and binding obligations 
of such Seller Member, except to the extent that the binding nature thereof 
may be subject to the limitations which might result from bankruptcy, 
insolvency, reorganization, moratorium or other similar laws relating to 
creditors' rights now or thereafter in effect, and except for the limitations 
on the remedy of specific performance and other forms of equitable relief.  
The execution and delivery of this Agreement by each Seller Member hereunder 
and thereunder do not and will not violate any provision of such articles of 
incorporation.  The execution and delivery of this Agreement by each Seller 
Member do not and will not violate any statute, rule or regulation, any order 
or decree of any public body, agency, court or authority by which such Seller 
Member or any of its property, is bound, or violate, conflict with, result in 
a breach of or constitute (with or without due notice or lapse of time) a 
default under any agreement, license, contract, franchise, permit, indenture, 
lease, or other instrument to which such Seller Member is a party, except for 
such violations or conflicts, breaches or default which could not reasonably 
be expected to have a Material Adverse Effect.  It is understood and 
acknowledged by the parties hereto that the representations set forth in this 
Section 4 are made severally (and not jointly) by each Seller Member).

          SECTION 5.  REPRESENTATIONS AND WARRANTIES OF BUYER. To induce 
Seller to enter into this Agreement and to consummate the transactions 
contemplated hereunder, Buyer represents and warrants to Seller as follows 
(unless otherwise stated in the following representations and warranties, all 
such representations and warranties are true and correct as of the date 
hereof).

          5.1    ORGANIZATION. Buyer is a limited liability company, duly 
organized, validly existing and in good standing under the laws of the State 
of Delaware and has all requisite corporate power and authority to own, lease 
and operate its properties and to carry on its business as now being 
conducted, and is duly qualified and in good standing to do business in each 
jurisdiction in

                                       21

<PAGE>

which the nature of its business or the ownership or leasing of its 
properties makes such qualification necessary, or if not so duly qualified, 
its failure to be so qualified will not have a Material Adverse Effect on its 
business, operations or financial condition.

          5.2    AUTHORITY; CONSENTS AND APPROVALS; NO VIOLATION. Buyer has 
full limited liability company power and authority to execute and deliver 
this Agreement and all other agreements, instruments or other documents 
executed by Buyer in connection herewith ("BUYER DOCUMENTS") to purchase the 
Purchased Assets and to perform its obligations and consummate the 
transactions contemplated hereunder and thereunder. The execution and 
delivery of this Agreement and each of the other Buyer Documents and the 
consummation of the transactions contemplated hereby and thereby have been 
duly authorized by Buyer, and no other limited liability company proceeding 
on the part of Buyer is necessary to authorize such agreements or such 
transactions. This Agreement and each of the other Buyer Documents has been 
(or upon Closing will be) duly and validly executed and delivered by Buyer 
and constitute valid and binding obligations of Buyer except to the extent 
that the binding nature thereof may be subject to the limitations which might 
result from bankruptcy, insolvency, reorganization, moratorium or other 
similar laws relating to creditors' rights now or thereafter in effect, and 
except for the limitations on the remedy of specific performance and other 
forms of equitable relief. Except for compliance with the notification 
requirements and expiration or early termination of the waiting period under 
the HSR Act, no permit, authorization, consent or approval of or declaration 
or filing with any public body, court or authority within the United States 
is necessary for the consummation by Buyer of the transactions contemplated 
hereunder or under the other Buyer Documents. The execution and delivery of 
this Agreement and the other Seller Documents and the consummation of the 
transactions contemplated hereunder and thereunder, will not violate any 
provision of Buyer's certificate of formation or operating agreement, any 
statute, rule or regulation, any order or decree of any public body, agency, 
court or authority by which Buyer is bound or violate or conflict with, 
result in a breach of or constitute (with or without due notice or lapse of 
time) a default under any license, contract, franchise, permit, indenture, 
lease, agreement or other instrument to which Buyer is a party, or by which 
it or any of its proerties is bound, and which is material to the business of 
Buyer taken as a whole.

          5.3    BROKER. Buyer has not engaged any agent, broker or other 
Person acting pursuant to its authority Buyer who may be entitled to any 
commission or finder's fee in connection with this Agreement or the 
transactions contemplated hereunder. There are no actions, suits or judicial, 
administrative or arbitration proceedings or investigations pending or, to 
Buyer's knowledge, threatened before any court or governmental or 
administrative body or agency against Buyer relating to the transactions 
contemplated by this Agreement or the other Buyer Documents.

          5.4    LITIGATION. There are no actions, suits or judicial,
administrative or arbitration proceedings or investigations pending or, to
Buyer's knowledge, threatened before any court or governmental or administrative
body or agency against Buyer relating to the transactions contemplated by this
Agreement or the other Buyer Documents.

                                       22

<PAGE>

          SECTION 6.      ADDITIONAL AGREEMENTS OF SELLER. Seller covenants 
and agrees with Buyer as follows:

          6.1    ACCESS TO PROPERTIES AND RECORDS. Seller shall continue to 
permit Buyer and its representatives (at Buyer's sole cost and expense), from 
and after the date of execution of this Agreement through the Closing Date, 
reasonable access during normal business hours to all of the properties, 
books, contracts, documents and records of Seller relating to the Business, 
the opportunity to continue to inspect, copy and question appropriate 
employees of Seller concerning such books and records, and to otherwise 
continue to make reasonable investigation of Seller, the Business and the 
Purchased Assets, and to furnish to Buyer and its representatives any 
additional available financial statements of, and all reasonable information 
with respect to the Business that Buyer or its representatives may request.

          6.2    CONDUCT OF BUSINESS PENDING THE CLOSING. Until the Closing, 
Seller will use reasonable efforts to preserve the Business organization 
intact and will use reasonable efforts to retain all present key employees. 
Except as otherwise permitted or contemplated by this Agreement or as 
consented to by Buyer in writing, and to the extent within Seller's 
reasonable control, until the Closing the Seller shall not take any of the 
actions set forth in Section 3.11 above, and the Business will otherwise be 
conducted only in the ordinary course and in continued compliance with all 
applicable laws, regulations and administrative orders of any state or 
municipality the noncompliance with which could, individually or in the 
aggregate, have a Material Adverse Effect. Furthermore, Seller shall use its 
reasonable efforts to keep available to the Business the goodwill of 
advertisers and customers having business relations with the Business, and 
the Seller shall refrain from taking any action to dissuade any of the 
employees (in whom Buyer has expressed in writing prior to the date hereof an 
interest in hiring as of the Closing Date), agents, advertisers, customers, 
clients, representatives, distributors, creditors and suppliers of the 
Business from remaining associated with, or of inducing any of the foregoing 
persons to terminate an association with, the Business.

          6.3    SELLER'S PROVISION OF SERVICES TO BUYER DURING TRANSITION
PERIOD.

          (a)    During the period commencing on the Closing Date and ending 
on December 31, 1998 (the "TRANSITION PERIOD"), Seller shall continue to 
employ those of its employees who have worked for the Business prior to the 
date hereof and whom Buyer has identified as employees it desires to employ 
(collectively, the "TRANSITION EMPLOYEES"), and during such Transition 
Period, Seller shall continue to pay each Transition Employee the same wage 
or salary as Seller paid each such employee immediately prior to the Closing 
Date, and Seller shall keep in place and make available to each Transition 
Employee the same health, profit-sharing, disability, and other employee 
benefit plans as Seller had in place and made available for such employee 
immediately prior to the Closing Date.  In addition, during the Transition 
Period Seller shall continue to maintain all insurance policies with respect 
to the Transition Employees as Seller maintained prior to the Closing.  

                                       23

<PAGE>

          (b)    During the Transition Period, Seller shall, on an 
independent contractor basis, cause such the Transition Employees to provide 
the same general services for the Buyer with respect to the Business as such 
employees provided with respect to the Business prior to the Closing Date.  
As soon as practicable after the expiration of the Transition Period, Seller 
shall provide Buyer with an invoice (and a detailed accounting) for all 
direct out-of-pocket costs and expenses incurred by Seller in connection with 
Seller's provision of services to Buyer during the Transition Period 
(including without limitation wages, salaries, and any other out-of-pocket 
expenses and liabilities incurred by Seller as a direct result of Seller's 
continued employment of the Transition Employees and the provision of 
services to Buyer during the Transition Period), and Buyer shall, within ten 
(10) days after its receipt of such invoice, pay to Seller all undisputed 
amounts set forth on such invoice by check or wire transfer to an account 
designated by Seller.  Seller and Buyer shall cooperate in good faith to 
resolve any disputed amounts set forth on such invoice, and Buyer shall 
promptly pay all remaining amounts owed Seller promptly after the resolution 
thereof.  

          (c)    The Buyer agrees to indemnify, defend, and hold the Seller 
harmless from any Adverse Consequences that may be suffered by Seller or any 
third party as a result of Seller's retention of the Transition Employees 
during the Transition Period, the provision of services to Buyer as described 
in this Section 6.3, or the Transition Employees' working on the Seller's 
premises during and after the Transition Period.  Seller shall not be 
responsible for the performance of the services provided by the Transition 
Employees.

          (d)    Buyer shall offer employment or independent contractor 
positions to each of the Transition Employees, and each Transition Employee 
who accepts such offer shall become an employee or independent contractor of 
Buyer as of January 1, 1999.

          (e)    Buyer shall cause the Transition Employees to vacate the 
premises of the Seller on or before January 31, 1999.

          6.4    FURTHER TRANSFERS; TRANSITION ASSISTANCE.

          (a)    The Seller shall execute and deliver such further 
instruments of conveyance and transfer and take such additional action as 
Buyer may reasonably request to effect, consummate, confirm or evidence the 
transfer to Buyer of the Purchased Assets, the assumption by Buyer of the 
Assumed Liabilities and the conduct by Buyer of the Business (including with 
respect to obtaining and maintaining all licenses, permits, authorizations, 
accreditations and consents necessary or desirable in connection therewith), 
and Seller shall, at Buyer's expense, execute such documents as may be 
necessary to assist Buyer in preserving or perfecting its rights in the 
Purchased Assets and its ability to conduct the Business. Without limiting 
the generality of the foregoing, Seller and Buyer agree to cooperate with 
each other after the Closing and to provide each other with all information, 
records and documentation reasonably necessary (i) to permit the preparation 
and filing of all federal, state, local, and other tax returns, (ii) in 
connection with any financial reporting, accounting, litigation and tax 
matters with respect to the Business; and (iii) for purposes of evaluating 
the 


                                      24

<PAGE>

Buyer's Reconciliation Statement; PROVIDED THAT each party shall reimburse 
the other party for such other party's reasonable out-of-pocket expenses in 
connection therewith. Seller may retain copies of all books, records, files 
and other documents included in the Purchased Assets for the purposes set 
forth above.

          (b)    From the date hereof, the Seller shall not in any manner 
take or cause to be taken any action which is designed or intended, or which 
would be reasonably anticipated to have the effect of, discouraging 
customers, suppliers, referral sources, governmental agencies, insurance 
companies, lessors, consultants, advisors and other business associates from 
maintaining the same business relationships with Buyer or the Business after 
the date of this Agreement as were maintained with the Business prior to the 
date of this Agreement.  Seller agrees that subsequent to the Closing it 
shall refer all customer inquiries with respect to the Business to Buyer.

          (c)    Upon Seller's reasonable request, Buyer shall cooperate with 
Seller after the Closing Date to make available to Seller the services of 
Richard Malloy.  Buyer and Seller shall negotiate a reasonable fee associated 
with such services.

          (d)    At Buyer's request, Seller shall provide Buyer with certain 
reprint fulfillment services for the Purchased Magazines for a period not to 
exceed 90 days after the Closing Date.  Seller shall receive fifty percent 
(50%) of all profits from such reprint fulfillment services after being 
reimbursed for all direct costs (including commissions) associated with such 
services.

          (e)    At Buyer's request Seller shall take all reasonable steps 
and execute all necessary documents in order to assist the Buyer in 
effectuating the transfer to Buyer of all Intellectual Property Rights 
included in the Purchased Assets.  Without limiting the generality of the 
foregoing sentence, if Buyer determines after the Closing Date that any such 
Intellectual Property Rights purportedly assigned by Seller hereunder are 
owned by any third party (including without limitation any member, Affiliate 
or subsidiary of Seller), then promptly upon reasonable written request from 
Buyer, Seller shall assist Buyer in obtaining such third party assignments of 
Intellectual Property Rights.

          6.5    LICENSING OF CERTAIN COPYRIGHTED MATERIALS.  Seller hereby 
licenses to Buyer on a royalty-free, nonexclusive, perpetual basis, any and 
all photographs, material articles and other copyrighted materials owned by 
Seller which were used in the Purchased Magazines on or prior to the Closing 
Date to the extent any such materials are not included in the Purchased 
Assets. Buyer agrees to use such materials solely in the conduct of the 
Business. Buyer may assign the foregoing license to any successor, assign or 
purchaser of the Business.

          6.6    COOPERATION WITH RESPECT TO RR DONNELLEY AGREEMENT.  The 
Buyer and Seller hereby acknowledge that the Seller is obligated under that 
certain Agreement, dated September 15, 1998 (the "DONNELLEY AGREEMENT"), by 
and between CurtCo Freedom Group and RR Donnelley & Sons Company 
("DONNELLEY") to seek Donnelley's consent to assign its right under the 
Donnelley Agreement to a buyer of any of the magazines governed by the 
Donnelley Agreement, and that upon 


                                     25

<PAGE>

receipt of such consent by Donnelley Seller is obligated to cause said buyer 
to assume all of Seller's obligations under the Donnelley Agreement with 
respect to magazines purchased by buyer.  Seller recognizes that Buyer 
desires to avoid the assumption of Seller's obligations (with respect to 
MOBILE COMPUTING AND COMMUNICATION and PORTABLE COMPUTING DIRECT SHOPPER) 
under the Donnelley Agreement, and Seller therefore agrees (a) that it will 
not require Buyer to expressly assume the Donnelley Agreement under this 
Agreement, (b) that it will assist Buyer in its efforts after the Closing 
Date to obtain Donnelley's waiver (with respect to Buyer's Purchase of the 
Purchased Assets hereunder) of the provisions in the Donnelley Agreement 
which require Seller to seek consent to assignment of its rights under the 
Donnelley Agreement and which require a buyer of any magazines governed by 
such agreement to assume Seller's obligations thereunder;  PROVIDED HOWEVER, 
if Buyer is unable to obtain said waiver from Donnelley within forty-five 
(45) days following the Closing Date, if so requested by Donnelley, and if 
necessary to prevent Seller from incurring liability under the Donnelley 
Agreement as a result of Buyer's not having assumed the Donnelley Agreement 
under this Agreement, Buyer shall assume the Donnelley Agreement with respect 
to MOBILE COMPUTING AND COMMUNICATIONS and PORTABLE COMPUTING DIRECT SHOPPER 
by executing such assumption documents that are satisfactory to Donnelley; 
PROVIDED, FURTHER, that until such time as Buyer and Seller have either 
obtained an acceptable waiver from Donnelley or Buyer has assumed the 
obligations of Seller under the Donnelley Agreement with respect to MOBILE 
COMPUTING AND COMMUNICATIONS and PORTABLE COMPUTING DIRECT SHOPPER, Buyer 
shall continue to print such magazines under the Donnelley Agreement.

          6.7    BUYER'S PAYMENT OF ACCOUNTS PAYABLE.  Within thirty (30) 
days after Buyer's receipt from Seller of accounts payable relating to 
Purchased Issues for which Seller received an invoice but for which Buyer is 
obligated to pay, Buyer shall pay such accounts payable unless there is a 
legitimate good faith dispute as to whether such accounts payable is due and 
owing and, in such event, Buyer shall promptly pay such accounts payable upon 
resolution of such dispute.

          6.8    SELLER'S CONTINUED DISTRIBUTION OF THEO BOOK.  Seller 
retains all right, title and interest in the "Theo Kalamirakis' Private Home 
Theater" book ("Theo Book") and the right to publish and distribute such 
book.  All amounts received with respect to the Theo Book are also retained 
by Seller.  To the extent necessary for the foregoing, Buyer hereby grants to 
Seller a royalty-free, nonexclusive, perpetual license to all Intellectual 
Property Rights included in the Purchased Assets and which are used in the 
Theo Book, solely for use in connection with the Theo Book.  The foregoing 
shall not constitute a violation of the provisions of Section 8 hereof.

          6.9    LICENSE TO DISTRIBUTE WORK-IN-PROGRESS REPRINTS.  The 
parties acknowledge that there are certain obligations of Seller to provide 
reprints of Purchased Magazines with cover dates prior to the Purchased 
Issues which are currently work-in-progress reprints, and the Seller shall 
retain all revenues relating to such work-in-progress.  To the extent 
necessary for the foregoing, Buyer hereby grants to Seller a royalty-free, 
nonexclusive, perpetual license to all Intellectual property Rights included 
in the issues of the Purchased Magazines related to such work-in-progress, 
solely for the purpose of fulfilling such reprint obligations.  The foregoing 
shall not constitute a violation of the provisions of Section 8 hereof.


                                      26

<PAGE>

          6.10   CERTAIN EMPLOYEE-RELATED OBLIGATIONS.  Notwithstanding 
anything contained in this Agreement to the contrary, Buyer has agreed to 
hire Megean Coldwells and Sheila Trevett at least for a period equal to two 
months following the end of the Transition Period, less the period of time 
constituting the Transition Period.  In the event that Buyer terminates the 
employment of Ms. Coldwells or Ms. Trevett, or either such person voluntarily 
terminates the employment relationship with Buyer, in either case prior to or 
upon the expiration of the foregoing period, Seller shall be responsible for 
the payment of all salary, benefits and severance to such persons who are so 
terminated or who so terminated (with respect to severance only, to the 
extent Seller would be obligated for the payment of the severance if such 
persons had been terminated by Seller and not hired by Buyer as of the 
Closing Date).

          SECTION 7.  SURVIVAL OF REPRESENTATIONS AND WARRANTIES.  Each of 
the representations and warranties of the Buyer and the Seller contained in 
this Agreement shall survive the Closing and continue in full force and 
effect for the length of time set forth in Section 7.1(a) below and shall in 
no event be affected by any investigation, inquiry or examination made for or 
on behalf of Buyer; PROVIDED THAT neither Buyer nor Seller shall be entitled 
to be indemnified for a breach by the other of a representation or warranty 
hereunder if at Closing it knew that the other was in breach of such 
representation and warranty and it failed to notify the other of its 
knowledge of such breach.

          7.1    INDEMNIFICATION PROVISIONS FOR BENEFIT OF THE BUYER GROUP. 

          (a)    Seller shall indemnify the Buyer and its members, officers, 
employees and Affiliates (collectively, the "BUYER GROUP") against and hold 
them harmless from, and pay on behalf of or reimburse them as and when 
incurred for, any losses, costs, damages, charges or expenses (including, 
without limitation, all amounts paid in settlement in accordance with this 
Section 7 and all reasonable fees of counsel incurred) (collectively, 
"ADVERSE CONSEQUENCES") any of them may suffer, sustain or become subject to 
as the result of, arising out of, relating to, in the nature of or caused by 
(i) the breach or non-fulfillment by Seller of (or, in the event any third 
party alleges facts that, if true, would mean Seller has breached or not 
fulfilled) any representation, warranty, covenant or agreement contained in 
this Agreement, any other Seller Document or any other instrument or document 
furnished to the Buyer by the Seller pursuant to this Agreement or any other 
Seller Document or (ii) the ownership or operation of the Business on or 
prior to the Closing Date (subject only to Buyer's assumption of the Assumed 
Liabilities). Notwithstanding anything to the contrary contained herein, 
Seller shall not be required to indemnify the Buyer Group to the extent 
arising from a breach of representations or warranties contained in this 
Agreement or any other Seller Documents unless Buyer gives Seller written 
notice of such breach prior to the 18-month anniversary of the Closing Date, 
except with respect to any breach of any representation or warranty made in 
Section 3.1 [Organization], Section 3.2 [Authority; Consents and Approvals; No 
Violation], Section 3.4 [Purchased Assets], Section 3.13 [Intellectual Property 
Rights], Section 3.14 [Affiliated Transactions], with respect to a breach of 
which Buyer must give Seller written notice prior to the 36-month anniversary 
of the Closing Date.


                                      27

<PAGE>

          (b)    Notwithstanding anything contained to the contrary in this 
Section 7.1, (i) Seller shall not be obligated to indemnify Buyer for any 
Adverse Consequences with respect to any claim arising under Section 7.1(a) 
for breach of representations and warranties unless and until such time as 
the aggregate amount of such Adverse Consequences arising from any and all 
breaches of representations and warranties exceeds Two Hundred Seventy Five 
Thousand Dollars ($275,000) ("BASKET AMOUNT"), and then only for amounts in 
excess of the Basket Amount; and (ii) the maximum aggregate liability of 
Seller for any and all Adverse Consequences incurred by Buyer with respect to 
any claim arising under Section 7.1(a) shall not exceed an amount equal to 
Twenty-five Million Dollars ($25,000,000) ("CAP AMOUNT").

          (c)    Each Seller Member, severally and not jointly, shall 
indemnify the members of the Buyer Group against and hold them harmless from, 
and pay on behalf of or reimburse them as and when incurred for any Adverse 
Consequences any of them may suffer, sustain or become subject to as the 
result of, arising out of, relating to, in the nature of or caused by the 
breach by such Seller Member of the representations made by such Seller 
Member in Section 4 hereof. Notwithstanding anything to the contrary 
contained herein, a Seller Member shall not be required to indemnify the 
Buyer Group to the extent arising from a breach of the Section 4 
representations by such Seller Member unless Buyer gives such Seller Member 
written notice of such breach prior to the 36-month anniversary of the 
Closing Date.  Neither Seller Member shall be responsible for the breach of 
Section 4 by the other Seller Member.

          7.2    INDEMNIFICATION PROVISIONS FOR BENEFIT OF THE PROVISIONS FOR 
BENEFIT OF THE SELLER.  The Buyer shall indemnify the Seller and its members, 
officers, employees and Affiliates (collectively, the "SELLER GROUP") and 
hold them harmless from, and pay on behalf of or reimburse them as and when 
incurred, any Adverse Consequences they may suffer, sustain or become subject 
to as the result of, arising out of, relating to, in the nature of or caused 
by the (i) a breach or non-fulfillment by the Buyer of (or, in the event any 
third party alleges facts that, if true, would mean that the Buyer has 
breached or not fulfilled) any representation, warranty, covenant or 
agreement contained in this Agreement, any other Buyer Document or any other 
instrument document or certificate delivered to Seller pursuant to this 
Agreement or any other Buyer Document, (ii) any Assumed Liability, or (iii) 
the ownership or operation of the Business after the Closing Date.  
Notwithstanding anything contained herein to the contrary, Buyer shall not be 
required to indemnify the Seller with respect to any Adverse Consequence 
related to any breach of the representations or warranties contained in this 
Agreement or any other Buyer Document unless Seller gives Buyer written 
notice of such breach prior to the eighteen-month anniversary (as the case 
may be) of the Closing Date, except with respect to any breach of any 
representation or warranty made in Section 5.1 [Organization] and Section 5.2 
[Authority, Consents and Approvals; No Violation], with respect to a breach 
of which Seller must give Buyer written notice prior to the 36-month 
anniversary of the Closing Date.


                                      28

<PAGE>

          7.3    INDEMNIFICATION FOR EXCLUDED FOR EXCLUDED LIABILITIES.  
Seller shall indemnify Buyer and hold Buyer harmless against all Excluded 
Liabilities and any Adverse Consequences Buyer may suffer, sustain or become 
subject to as the result of, arising out of, relating to, in the nature of or 
caused by any of the Excluded Liabilities. Notwithstanding anything to the 
contrary contained herein, Seller's obligations pursuant to this Section 7.3 
shall not be subject to any limitation, whether as to time, amount or 
otherwise.

          7.4    MATTERS INVOLVING THIRD PARTIES.

          (a)    If any third party shall notify any party entitled to 
indemnification under this Agreement ("INDEMNIFIED PARTY") with respect to 
any matter (a "THIRD PARTY CLAIM") which may give rise to a claim for 
indemnification against any other party hereto ("INDEMNIFYING PARTY") under 
this Section 7, then the Indemnified Party shall promptly notify each 
Indemnifying Party thereof in writing; PROVIDED, HOWEVER, that no delay on 
the part of the Indemnified Party in notifying any Indemnifying Party shall 
relieve the Indemnifying Party from any obligation hereunder unless (and then 
solely to the extent) the Indemnifying Party thereby is prejudiced.

          (b)    Any Indemnifying Party will have the right to control the 
defense of the Third Party Claim with counsel of its choice reasonably 
satisfactory to the Indemnified Party so long as (i) the Indemnifying Party 
notifies the Indemnified Party in writing within 15 days after the 
Indemnified Party has given notice of the Third Party Claim that the 
Indemnifying Party will indemnify the Indemnified Party from and against the 
entirety of any Adverse Consequences the Indemnified Party may suffer 
resulting from, arising out of, relating to, in the nature of, or caused by 
the Third Party Claim, or if the Indemnifying Party notifies the Indemnified 
Party that the Indemnifying Party will assume the defense of the Third Party 
Claim while reserving its rights to contest its obligations under this 
Section 7 (provided that the Indemnifying Party shall in such case provide 
the Indemnified Party with a reasonable basis for so reserving its rights to 
contest, and the Indemnifying Party shall promptly notify the Indemnified 
Party if, upon its further review of the Third Party Claim, that it is not 
obligated under this Section 7 to indemnify the Indemnified Party with 
respect to such Third Party Claim), (ii) the Indemnifying Party has the 
financial resources to defend the Third Party Claim, (iii) the Third Party 
Claim is not of such a nature that an adverse determination of which would 
have a material adverse effect on the Indemnified Party's ability to conduct 
it Business in the future, and (iv) the Indemnifying Party conducts the 
defense of the Third Party Claim actively and diligently.

          (c)    So long as the Indemnifying Party is conducting the defense 
of the Third Party Claim in accordance with Section 7.4(b) above, (A) at the 
expense of the Indemnified Party, the Indemnified Party may retain separate 
co-counsel and participate in the defense of the Third Party Claim, (B)the 
Indemnified Party will not consent to the entry of any judgment or enter into 
any settlement with respect to the Third Party Claim without the prior 
written consent of the Indemnifying Party (which consent shall not be 
withheld unreasonably) and (C) the Indemnifying Party will not consent to the 
entry or any judgment or enter into any settlement with respect to the 


                                    29

<PAGE>

Third Party Claim without the prior written consent of the Indemnified Party 
(which consent shall not be withheld unreasonably).

          (d)    In the event any of the conditions in Section 7.4(b)(ii), 
7.4(b)(iii) and 7.4(b)(iv)  above is or becomes unsatisfied, however, (A) the 
Indemnified Party may defend against, the Third Party Claim and (B) the 
Indemnifying Party will reimburse the Indemnified Party promptly and 
periodically for the costs of defending against the Third Party Claim 
(including reasonable attorneys' fees and expenses), and (C) the Indemnifying 
Parties will remain responsible for any Adverse Consequences the Indemnified 
Party may suffer resulting from, arising out of, relating to, in the nature 
of, or caused by the Third Party Claim to the fullest extent provided in this 
Section 7.  The provisions of Section 7(c)(B) and (C) shall be applicable 
under this Section 7(d).

          7.5    DETERMINATION OF ADVERSE CONSEQUENCES.  The parties shall 
take into account the time cost of money (using the prime rate published from 
time-to-time in the WALL STREET JOURNAL as the discount rate) in determining 
Adverse Consequences for purposes of this Section 7.  The parties shall also 
take into account any tax savings realized by the Indemnifying Party 
resulting from any Adverse Consequences.  Any indemnification obligations of 
any party under this Section 7 shall be reduced by any insurance proceeds 
received by the Indemnified Party with respect to the Adverse Consequences 
giving rise to such indemnification obligation, except for purposes of 
Section 7.1(b) above.

          7.6    EXCLUSIVE REMEDY.  Following the Closing, the 
indemnification obligations of this Section 7 shall be the exclusive remedy 
for breaches under this Agreement and any other Buyer Document or Seller 
Document, and no other remedy shall be had in contract, tort or otherwise 
with respect to breaches of this Agreement.

          7.7    SELLER MEMBERS' OBLIGATION WITH RESPECT TO PURCHASED 
ACCOUNTS RECEIVABLES. Each of the Seller Members hereby severally (and not 
jointly) guarantees the payment obligations of the Seller (if any) under 
Section 1.7(d) above as follows: if the Seller fails to make a required 
payment under Section 1.7(d) above within the time period set forth in such 
section,  then, within two (2) business days after the expiration of such 
time period, each Seller Member shall deliver to Buyer in immediately 
available funds to an account designated by Buyer an amount equal to fifty 
percent (50%) of the amount owed by Seller under such section. 

          7.8    OBLIGATIONS UNDER SECTION 8. Notwithstanding any to the 
contrary in this Agreement, the obligations of each of the Restricted Parties 
and under Section 8 are several, and not joint, obligations of each 
Restricted Party.  None of the Restricted Parties shall be responsible for 
the compliance with, or liable for the breach of, any provision of Section 8 
by another Restricted Party.


                                       30

<PAGE>

          SECTION 8.  COVENANT NOT TO COMPETE, SOLICIT

          8.1    NONCOMPETITION. Each of Seller, William J. Curtis, Freedom 
Magazines, Inc. and CurtCo Publishing (collectively the "RESTRICTED PARTIES") 
agrees that during the period beginning on the Closing Date and ending on the 
third anniversary of the Closing Date (the "NON-COMPETITION PERIOD"), it 
shall not, directly or indirectly, either for itself or for any other Person, 
permit its name to be used by or participate in the business of (i) 
publishing any periodical or other document substantially similar to any of 
the Purchased Magazines, and (ii) conducting trade shows substantially 
similar to the Show (collectively, the "RESTRICTED ACTIVITIES") anywhere in 
the United States. For purposes of this Agreement, the term "participate" 
includes any direct or indirect interest in any enterprise, whether as a 
partner, sole proprietor, agent, representative, independent contractor, 
consultant, franchisor, franchisee, creditor, owner or otherwise; PROVIDED 
that the term "participate" shall not include ownership of less than 2% of 
the stock of a publicly-held corporation whose stock is traded on a national 
securities exchange or in the over-the-counter market. Each of the Restricted 
Parties agrees that this covenant is reasonable with respect to its duration, 
geographical area and scope.  The parties acknowledge that Seller's magazines 
entitled HOME OFFICE COMPUTING, SALES & FIELD FORCE AUTOMATION, SMALL 
BUSINESS COMPUTING, FIELD FORCE AUTOMATION and KNOWLEDGE MANAGEMENT 
(including any related custom publishing and newsletters) do not constitute 
magazines substantially similar to the Purchased Magazines.

          8.2    NO SOLICITATION; NO HIRE.  During the first twelve (12) 
months of the Non-Competition Period, none of the Restricted Parties shall 
(i) induce or attempt to induce any employee of Buyer or any of its 
subsidiaries who was a former employee of Seller related to the Business and 
hired by Buyer as of the Closing Date to leave his or her employ with Buyer 
or any Buyer subsidiary.  The Restricted Parties shall not induce or attempt 
to induce any employee of Buyer or any of its subsidiaries to leave his or 
her employ or in any way interfere with the relationship between Buyer or any 
of its subsidiaries and any such former Buyer employee (ii) hire any person 
who (A) was an employee of Buyer or any subsidiary at any time or (B) was an 
employee of Seller prior to being hired by Buyer (unless such employee was 
terminated by Buyer or such employee first terminated his or her employment 
relationship with Buyer (and such termination by the employee occurred at 
least ninety (90) days prior to such employee's being hired by a Restricted 
Party)) , without the express prior written consent of Buyer, which consent 
shall not be unreasonably refused or withheld or (iii) induce or attempt to 
induce any supplier, licensee, licensor or franchisee of Buyer or any of its 
subsidiaries with the intent to cause them to cease doing business with them 
with respect to the Purchased Magazines or in any way interfere with the 
relationship between Buyer or any of its subsidiaries and any such person 
with such intent (including without limitation, making any negative 
statements or communications about Buyer, its Affiliates or its 
subsidiaries). The parties acknowledge that inducing or attempting to induce 
any supplier, licensor, franchisee or other business relationship in the 
ordinary course of business to (i) provide products or services to any of the 
parties bound by this Section 8.2 in connection with any existing or future 
publications, shows or other products or services or (ii) obtain products or 
services from any such party shall not constitute a breach of the foregoing 
provisions of this Section 8.2.


                                     31

<PAGE>

          8.3    EQUITABLE RELIEF. Seller hereby agrees and acknowledges that 
Buyer has protectable interests (in the form of trade secrets, strategy, 
customer lists, etc.) relating to the Business, and that Buyer would suffer 
irreparable harm from a breach by Seller of any of the covenants or 
agreements contained in this Section 8. In the event of an alleged or 
threatened breach by Seller of any of the provisions of this Section 8, Buyer 
or its successors or assigns may, in addition to all other rights and 
remedies existing in its favor, apply to any court of competent jurisdiction 
for specific performance and/or injunctive or other relief in order to 
enforce or prevent any violations of the provisions hereof. Seller agrees 
that these restrictions are reasonable.

          8.4    LIMITED APPLICATION OF PROVISIONS WITH RESPECT TO FREEDOM 
MAGAZINES, INC.  The provisions of this Section 8 shall not apply to any 
Affiliate of Freedom Magazines, Inc., either directly or indirectly, other 
than wholly-owned subsidiaries of Freedom Magazines, Inc. and other business 
entities which are controlled by Freedom Magazines, Inc.

          8.5    COLLECTION OF ACCOUNTS RECEIVABLE.  The parties acknowledge 
that the collection of accounts receivable by Seller or any assignee or 
successor thereof, including the collection of Purchased Accounts Receivable, 
shall not constitute a violation of any of the provisions of this Section 8.

          SECTION 9.  DEFINITIONS. Wherever used in this Agreements the
following terms and phrases have the following respective meanings:

          "ACCOUNTING FIRM" has the meaning set forth in Section 1.7(c) hereof.

          "ADVERSE CONSEQUENCES" has the meaning ascribed thereto in Section
7.2(a) hereof.

          "AFFILIATE" shall mean, with respect to any Person, (i) each Person 
that, directly or indirectly, owns or controls, whether beneficially, or as a 
trustee, guardian or other fiduciary, 25% or more of the stock having 
ordinary voting power in the election of directors of such Person, (ii) each 
Person that controls, is controlled by or is under common control with such 
Person or any Affiliate of such Person, and (iii) each of such Person's 
officers, directors, joint venturers and partners. For the purpose of this 
definition, "CONTROL" of a Person shall mean the possession, directly or 
indirectly, of the power to direct or cause the direction of its management 
or policies, whether through the ownership or voting securities, by contract 
or otherwise.

          "AGREEMENT" has the meaning set forth in the preamble hereof.

          "ASSUMED CURRENT LIABILITIES" means all of Seller's current 
liabilities and other liabilities relating to the Purchased Issues as of the 
Closing Date, the estimated amounts of which will be reflected on the CLOSING 
DATE STATEMENT OF ASSETS AND LIABILITIES.

          "ASSUMED LIABILITIES" has the meaning ascribed thereto in Section
1.3(a).


                                     32

<PAGE>

          "BASKET AMOUNT" has the meaning ascribed thereto in Section 7.2(b).

          "BUSINESS" has the meaning set forth in the recitals hereof.

          "BUYER" has the meaning set forth in the preamble hereof.

          "BUYER DOCUMENTS" has the meaning set forth in Section 5.2 hereof.

          "BUYER GROUP" has the meaning ascribed thereto in Section 7.2(a).

          "BUYER'S RECONCILIATION STATEMENT" has the meaning set forth in
Section 1.7(b) hereof.

          "CAP AMOUNT" has the meaning ascribed thereto in Section 7.2(b).

          "CLOSING" has the meaning set forth in Section 1.4 hereof.

          "CLOSING DATE" has the meaning set forth in Section 1.4 hereof.

          "CLOSING DATE CASH PAYMENT" has the meaning set forth in Section 1.5
hereof.

          "CLOSING DATE STATEMENT OF ASSETS AND LIABILITIES" has the meaning set
forth in Section 1.6 hereof.

          "CODE" means the Internal Revenue Code of 1986, as amended.

          "ESTIMATED PURCHASED CURRENT ASSETS PRICE" means the sum of the 
estimated Purchased Accounts Receivable, Estimated Purchased Inventories, 
estimated Purchased Prepaids as set forth on the CLOSING DATE STATEMENT OF 
ASSETS AND LIABILITIES.

          "EXCLUDED ASSETS" has the meaning ascribed thereto in Section 1.2
hereof.

          "EXCLUDED LIABILITIES" has the meaning ascribed thereto in Section
1.3(b) hereof.

          "EXCLUDED RECEIVABLES" has the meaning ascribed thereto in Section
1.2(ix) hereof.

          "GAAP" means generally accepted accounting principles in the United
States as in effect at such time with respect to any determination time.

          "GOVERNMENT APPROVALS" has the meaning set forth in Section 2.1(e)
hereof.

          "GOVERNMENT LICENSES" has the meaning ascribed thereto in Section
1.1(x).


                                      33
<PAGE>

          "HSR ACT" means the Hart-Scott-Rodino Antitrust Improvements Act of 
1976, as amended.

          "IMMATERIAL ASSUMED CONTRACT" means an agreement or other 
obligation (i) having  a remaining term of less than six (6) months or 
terminable upon 30 days' or less notice, (ii) constituting obligations of 
Seller of $25,000 or less and (iii) relating to the Purchased Issues.

          "INDEMNIFIED PARTY" has the meaning set forth in Section 7.5(a)
hereof.

          "INDEMNIFYING PARTY" has the meaning set forth in Section 7.5(a).

          "INTELLECTUAL PROPERTY RIGHTS" means all of the following which are 
owned by or licensed to Seller and which are used exclusively in the 
Business, together with all income, royalties, damages and payments due or 
payable as of the Closing or thereafter (including damages and payments for 
past, present or future infringements or misappropriations thereof, the right 
to sue and recover for past infringements or misappropriations thereof and 
any and all corresponding rights that, now or hereafter, may be secured 
throughout the world):  patents, patent applications, patent disclosures and 
inventions (whether or not patentable and whether or not reduced to practice) 
and any reissue, continuation, continuation-in-part, revision, extension or 
reexamination thereof; trademarks, service marks, trade dress, logos and 
trade names, together with all goodwill associated therewith and all 
translations, adaptations, derivations and combinations of the foregoing; 
copyrights and copyrighted works; mask works; and all registrations, 
applications and renewals for any of the foregoing; trade secrets and 
confidential and proprietary information (including ideas, formulae, recipes, 
compositions, know-how, related processes and techniques, research and 
development information, drawings, specifications, designs, plans, proposals 
and technical data and manuals); referral source lists and related 
information; and computer software (including data and related 
documentation); together with all associated goodwill with respect thereto 
and all books, records, drawings or other indicia, however evidenced; in each 
case including the items set forth on the attached INTELLECTUAL PROPERTY 
SCHEDULE.

          "LATEST STATEMENT OF ASSETS AND LIABILITIES" has the meaning set 
forth in Section 3.10 hereof.

          "LIEN RELEASES" has the meaning set forth in Section 2.1(c) hereof.

          "LIENS" means any mortgage, pledge, security interest, encumbrance, 
lien or charge of any kind, including without limitation, any conditional 
sale or other title retention agreement, any lease in the nature thereof and 
the filing of or agreement to give any financing statement under the Uniform 
Commercial Code of any jurisdiction and including any lien or charge arising 
by statute or other laws, which secures the payment of a debt (including 
without limitation, any Tax) or the performance of an obligation.


                                      34

<PAGE>

          "MATERIAL ADVERSE EFFECT" means a material adverse effect on the 
Purchased Assets or an event which would prevent Seller from consummating the 
transactions contemplated by this Agreement.

          "NON-COMPETITION PERIOD" has the meaning ascribed thereto in 
Section 8.1 hereof.

          "NOTICE OF OBJECTION" has the meaning set forth in Section 1.7(c) 
hereof.

          "PERMITTED LIENS" means (i) liens securing the obligations of 
Seller reflected as liabilities on the Closing Date Balance Sheet, to the 
extent not satisfied after such date, and expressly assumed by Buyer pursuant 
to Section 1.2(a) hereof, (ii) other imperfections of title, restrictions or 
encumbrances, if any, which imperfections, restrictions or encumbrance which 
do not, individually or in the aggregate, impair the continued use and 
operation of the Purchased Assets to which they relate and do not affect the 
merchantability of the title to the Purchased Assets to which they relate; 
(iii) liens for current Taxes not yet due or payable; (iv) mechanic's or 
materialman's liens or similar statutory liens for amounts not yet due or 
payable; and (v) purchase money security interests or liens.

          "PERSON" means an individual, a partnership, a corporation, a 
limited liability company, an association, a joint stock company, a trust, a 
joint venture, an unincorporated organization and a government entity or any 
department, agency or political subdivision thereof.

          "PURCHASED ACCOUNTS RECEIVABLES" means Seller's advertising 
receivables, list rental receivables, newsstand receivables and net 
direct-to-dealer receivables related exclusively to the Purchased Magazines 
and aged less than 180 days as of the Closing Date, the estimated amounts of 
which will be reflected on the CLOSING DATE STATEMENT OF ASSETS AND 
LIABILITIES.

          "PURCHASED ASSETS" has the meaning ascribed thereto in Section 1.1 
hereof.

          "PURCHASED CURRENT ASSETS" means the Purchased Accounts Receivable, 
the Purchased Inventories, and the Purchased Prepaids.

          "PURCHASED CURRENT ASSETS HOLDBACK" means the amount of  $500,000 
which Buyer shall holdback and retain from the Estimated Purchased Current 
Assets Price which shall otherwise be paid to Seller  on the Closing Date.  
The Purchased Current Assets Holdback Amount shall be retained by Buyer 
pending the reconciliation of the Purchased Current Assets pursuant to 
Sections 1.6 and 1.7.

          "PURCHASED INVENTORIES" means Seller's paper inventory (i) held by 
the Seller as of the Closing Date, (ii) related to the Purchased Issues with 
cover dates of February and March 1999 (plus up to a one-third overage above 
such inventories), (iii) for which the Seller has previously paid the 
supplier (and for which, therefore, the Buyer is not assuming an accounts 


                                      35

<PAGE>

payable with respect to and (iv) the estimated amount of which is set forth 
on the CLOSING DATE STATEMENT OF ASSETS AND LIABILITIES.

          "PURCHASED ISSUES" means the following issues of the Purchased
Magazines and any issues of the Purchased Magazines published after the listed
issue cover date with respect to each Purchased Magazine:

<TABLE>
<CAPTION>
          Purchased Magazine                           Issue Cover Date
          ------------------                           ----------------
          <S>                                          <C>
          HOME THEATER MAGAZINE                        February 1999
          HOME THEATER INTERIORS MAGAZINE              Summer 1999
          HOME THEATER BUYER'S GUIDE SERIES            Spring 1999
          DIGITAL HOME ENTERTAINMENT MAGAZINE          Spring 1999
          MOBILE COMPUTING & COMMUNICATIONS MAGAZINE   February 1999
          THE ESSENTIAL GUIDE TO COMPANY-WIDE
            DEPLOYMENT OF MOBILE TECHNOLOGY            January 2000
          PORTABLE COMPUTING MAGAZINE                  February 1999
</TABLE>

          "PURCHASED MAGAZINES" means HOME THEATER MAGAZINE, HOME THEATER 
INTERIORS MAGAZINE, HOME THEATER BUYER'S GUIDE SERIES, DIGITAL HOME 
ENTERTAINMENT MAGAZINE, MOBILE COMPUTING & COMMUNICATIONS MAGAZINE, THE 
ESSENTIAL GUIDE TO COMPANY-WIDE DEPLOYMENT OF MOBILE TECHNOLOGY and PORTABLE 
COMPUTING MAGAZINE.

          "PURCHASED PREPAIDS" means all of Seller's prepaid items related to 
the Purchased Issues as of the Closing Date, the estimated amounts of which 
as of the Closing Date will be reflected in the CLOSING DATE STATEMENT OF 
ASSETS AND LIABILITIES.

          "RESTRICTED ACTIVITIES" has the meaning ascribed thereto in Section 
8.1 hereof.

          "SELLER GROUP" has the meaning ascribed thereto in Section 7.3 
hereof.

          "SELLER DOCUMENTS" has the meaning set forth in Section 3.2 hereof.

          "SELLER MEMBERS" shall mean CurtCo Publishing and Freedom 
Magazines, Inc.

          "SHOW" has the meaning ascribed thereto in Section 1.1(xv) hereof.

          "TAX" or "TAXES" has the meaning set forth in Section 3.6 hereof.

          "THIRD PARTY APPROVALS" has the meaning set forth in Section 2.1(d) 
hereof.

          "THIRD PARTY CLAIM" has the meaning set forth in Section 7.5(a) 
hereof.

                                      36

<PAGE>

          "TRANSFER DOCUMENTS" has the meaning set forth in Section 2.1(g) 
hereof.

         SECTION 10.      MISCELLANEOUS AGREEMENTS. Buyer and Seller covenant 
and agree as follows:

                 10.1     SEVERANCE LIABILITIES TO FORMER EMPLOYEES OF 
SELLER.  Seller shall be solely responsible for the payment of severance 
compensation and other amounts payable to each employee of Seller (if any, 
and regardless of whether any such employee is subsequently hired by Buyer), 
except as expressly provided for otherwise in this Agreement. 

                 10.2     COMPLIANCE WITH BULK SALES LAW. Buyer hereby waives 
compliance by Seller with the provisions of any bulk sales law if and to the 
extent applicable to the transactions contemplated by this Agreement.

                 10.3     GOOD FAITH OBLIGATIONS. Buyer and Seller agree to 
proceed diligently and in good faith to consummate the transactions 
contemplated hereunder and otherwise to cause the Closing to occur, and will 
use all reasonable efforts to take or cause to be taken all actions, and do 
nor cause to be done all things, necessary, proper or advisable to cause the 
Closing to be consummated; PROVIDED, HOWEVER, that neither Buyer nor Seller 
shall not be obligated to waive any conditions to its obligations to close 
set forth in this Agreement.

                 10.4     CONFIDENTIALITY. Each of the parties to this 
Agreements shall keep the terms, provisions and conditions of this Agreement 
confidential and shall not disclose the same to any third parties except as 
may be required by law or except to such party's attorneys, accountants and, 
to the extent necessary, persons providing financing. Notwithstanding the 
foregoing, after Closing, either party may issue a press release and 
otherwise announce the transaction, PROVIDED THAT such  party must receive 
prior consent (which consent shall not be unreasonably withheld) of the other 
party after giving such party a reasonable amount of time to  review the 
proposed press release. The covenants of the parties under this Section 10.3 
shall continue from the date of this Agreement and shall survive the Closing. 
Seller shall continue to maintain and keep confidential all financial 
information relating to Buyer which Buyer has provided to Seller. Buyer shall 
continue to maintain the confidentiality of any financial information 
concerning Seller and the Purchase Price.

                 10.5     RISKS OF LOSS; PRORATIONS; EXPENSE. Any damage to 
the Purchased Assets, or any single asset or any part thereof, prior to the 
Closing shall be borne by Seller. In the event of any material loss or 
material damage to the Purchased Assets prior to the Closing, Buyer shall 
have the option to cancel this Agreement by notice to Seller. Each party 
shall bear its own costs and expenses, including attorneys' and accountants' 
fees, in connection with the negotiation, due diligence investigation, 
documentation and consummation of the sale and purchase of the Purchased 
Assets and the other transactions contemplated by this Agreement.

                 10.6     TERMINATION.


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<PAGE>

          (a)    This Agreement may be terminated and the transactions 
contemplated herein may be abandoned (1) by mutual written agreement of the 
parties hereto at any time or (2) by either party by written notice to the 
other if the closing Date shall have not have occurred on or before February 
15, 1999, provided that the right to terminate this Agreement hereunder shall 
not be available to any party whose breach of any representation or warranty 
or failure to perform or comply with any obligation under this Agreement has 
been the cause of, or resulted in, the failure of the Closing to occur on or 
before such date.

          (b)    In the event of any termination of this Agreement as 
provided in Section 10.5(a) above, this Agreement shall forthwith become 
wholly void and be of no further force and effect and there shall be no 
liability on the part of any of the parties hereto or their respective 
officers, directors or members, except that (i) such termination shall not 
relieve any party from liability for any breach of or preclude any party from 
pursuing all available rights or remedies against another party as a result 
of the breach of any covenant or agreement contained herein prior to such 
termination, and (ii) the confidentiality provisions of Section 10.3 hereof 
shall survive such termination.

                 10.7     EXTENSION; WAIVER. The parties hereto may extend 
the time for, or waive the performance of, any of the obligations of any 
parties hereto, waive any inaccuracies in the representations or warranties 
of any parties hereto, or waive compliance by any parties hereto with any of 
the covenants or conditions contained in this Agreement. However, any such 
extension or wavier shall be in writing and signed by all of the parties 
hereto. No such waiver shall operate or be construed as a waiver of any 
subsequent act or omission of any party hereto.

                 10.8     NOTICES. Any notice to a party pursuant to this 
Agreement shall be given by one of the following means:   (a) certified or 
registered United States mail, postage prepaid, (b) private courier or 
express service requesting evidence of receipt as a party of its service, or 
(c) by facsimile, with a copy also to be given by first class United States 
mail, postage prepaid, or by any means permitted under subparagraphs (a) or 
(b) of this Section 10.8 Notices shall be given to the parties at the 
following addresses:

          (a)    IF TO SELLER OR ANY SELLER MEMBER
                 
                 CurtCo Freedom Group, L.L.C.
                 29160 Heathercliff Road, Suite 200
                 Malibu, CA   90265-4125
                 Attention: William J. Curtis, Chief Executive Officer
                 Telephone:   (310) 589-1334
                 Facsimile:   (310) 589-5606

                 Freedom Magazines, Inc.
                 17666 Fitch
                 Irvine, CA   92614-6022
                 (P. O. Box 19549, Irvine, CA 92623-9549)


                                     38

<PAGE>

                 Attention: Samuel C. Wolgemuth, President
                 Telephone:   (949) 253-2301
                 Facsimile:   (949) 798-3527

                 WITH A MANDATORY COPY TO:

                 Freedom Communications, Inc.
                 17666 Fitch
                 Irvine, CA   92614-6022
                 (P. O. Box 19549, Irvine, CA 92623-9549)
                 Attention: Glenn E. Fuller, Vice President and General Counsel
                 Telephone:   (949) 253-2306
                 Facsimile:   (949) 798-3524
                 
          (b)    IF TO BUYER:

                 Petersen Publishing Company, L.L.C.
                 6420 Wilshire Boulevard
                 Los Angeles, California  90048-5515
                 Attention:   Richard S Willis
                 Facsimile:   (213) 782-2526

                 WITH A MANDATORY COPY TO:

                 Kirkland & Ellis
                 200 East Randolph
                 Chicago, Illinois  60601
                 Attention:   John A. Weissenbach, Esq.
                              Michael L. Newquist, Esq.
                 Facsimile:   (312) 861-2200

                 10.9     EMPLOYEE BENEFITS AND EMPLOYEE PRIOR SERVICE
CREDIT.

          (a)    Buyer does not assume, and Seller agrees to be solely 
responsible for, any and all liabilities and obligations, including but not 
limited to obligations to give notice, relating to health care continuation 
coverage under the Consolidated Omnibus Budget Reconciliation Act of 1985, as 
amended which relate to, arise out of, or are in connection with, this 
transaction or the events contemplated by this Agreement. Seller shall be 
obligated to, and shall give in a timely manner all notices and take all 
action with respect to, the termination by Seller of its employees or 
termination of any employee benefit or retirement plan required by any law, 
statute, ordinance or regulation, or any employment agreement or policy, and 
making any severance or other payment due with respect to or as a result of 
such termination.


                                      39

<PAGE>

          (b)    Buyer shall, as to hired Business employees, cause its 
insurance carriers and administrators to (i) recognize service with Seller 
("PRIOR SERVICE") for purposes of eligibility to enroll in Buyer's welfare 
plans (E.G., its life, medical, dental, accident, disability and similar 
benefit plans); (ii) provide each such hired employee with credit relating to 
the current calendar year under its medical and dental plans for payments 
made under Seller's medical and dental plans in satisfying any deductible or 
out-of-pocket limit requirements; (iii) provide medical and dental benefits 
to hired employees in accordance with the Health Insurance Portability and 
Accountability Act and the rules and regulations promulgated thereunder 
("HIAA"), as if the terms and conditions of HIAA were effective and 
applicable to Buyer to their fullest extent as of the date hereof; and (iv) 
waive all waiting periods, insurability and pre-existing condition 
requirements to the extent not applicable to a hired employee under Seller's 
employee benefit programs.

          (c)    Buyer shall recognize Prior Service for hired employees for 
purposes of determining entitlement to vacation and sick leave as employees 
under its applicable vacation and sick leave policies.

          (d)    Buyer shall recognize Prior Service for hired employees for 
purposes of eligibility and vesting under each benefit program that provides 
pension, savings or other deferred benefits which is adopted, maintained or 
contributed to by Buyer or any of its Affiliates to the extent such programs 
are made available to the hired employees.

          (e)    Buyer shall recognize Prior Service for purposes of 
determining entitlement to and the amount of severance benefits which may be 
payable to any hired employees after the Closing Date for at least four (4) 
months. During said four-month period, a severance payment to a hired 
employee shall not, in any case, be less than the amount to which the hired 
employee would have been entitled were such hired employee in the employ of 
Seller on the date of termination (based upon Seller's severance policies in 
effect as of the Closing).

          10.10  BINDING EFFECT. Upon execution hereof by all parties
hereto, this Agreement shall inure to the benefit of, be binding on and be
enforceable against the parties and their respective heirs, legal
representations, successors and assigns.

          10.11  ENTIRE AGREEMENT. This Agreement (including the exhibits and 
schedules hereto) and the instruments and comments delivered pursuant hereto, 
and the other agreements contemplated or required hereby, constitute the 
entire agreement and understanding between the parties with respect to the 
subject matter hereof, and supersede any prior agreements and understandings 
relating to the subject matter hereof, including, without limitation, the 
letter of intent dated November 11, 1998. This Agreement may be modified or 
amended only by a written instrument executed by all parties hereto. 
Notwithstanding the foregoing, in the event the Closing does not occur, any 
prior agreement with respect to confidentiality of information furnished by 
any party shall continue to be binding on all parties thereto.


                                     40

<PAGE>

          10.12  EXECUTION IN COUNTERPARTS. This Agreement may be executed in 
two or more counterparts, each of which shall be deemed an original and all 
of which together shall constitute one and the same agreement.

          10.13  GOVERNING LAW. THE LAWS OF THE STATE OF CALIFORNIA SHALL 
GOVERN ALL QUESTIONS CONCERNING THE CONSTRUCTION, VALIDITY, INTERPRETATION 
AND ENFORCEABILITY OF THIS AGREEMENT AND THE EXHIBITS AND SCHEDULES HERETO, 
AND THE PERFORMANCE OF THE OBLIGATIONS IMPOSED BY THIS AGREEMENT, WITHOUT 
GIVING EFFECT TO ANY CHOICE OF LAW OR CONFLICT OF LAW RULES OR PROVISIONS 
(WHETHER OF THE STATE OF CALIFORNIA OR ANY OTHER JURISDICTION) THAT WOULD 
CAUSE THE APPLICATION OF THE LAWS OF ANY JURISDICTION OTHER THAN THE STATE OF 
CALIFORNIA.

          10.14  ATTORNEYS' FEES; COSTS OF LITIGATION. If any arbitration, 
legal action or any other proceeding is brought for the enforcement of this 
Agreement, or because of an alleged dispute, breach, default or 
misrepresentation in connection with any of the provisions of this Agreement, 
the successful or prevailing party or parties shall be entitled to recover 
reasonable attorneys' fees and other costs incurred in that action or 
proceeding, in addition to any other relief to which it or they may be 
entitled.

          10.15  RIGHT TO SUPPLEMENT SCHEDULES. Each party hereto shall have 
the right to supplement or correct any schedule to this Agreement which 
relates to any representation, warranty or disclosure made by such party 
pursuant to this Agreement. Any such supplement or correct to a schedule 
shall be delivered to all other parties hereto prior to the Closing, shall be 
accompanied by true and complete copies of all agreements, instruments or 
other documents or items referred to therein, shall be subject to the 
approval of all other parties hereto and shall be subject to the other 
provisions of this Agreement with respect to such schedule.

          10.16  CONSTRUCTION AND INTERPRETATION. The Agreement is the result 
of negotiations between the parties and their legal counsel, and the terms 
and provisions hereof shall be interpreted and construed in accordance with 
their usual and customary meanings. The parties each waive the application of 
any rule of law which otherwise would be applicable in connection with the 
interpretation and construction of this Agreement that ambiguous or 
conflicting terms or provisions should be interpreted or construed against 
the party who, or whose attorney, prepared the executed agreement or any 
earlier draft of same. The headings of the paragraphs and sections of this 
Agreement are included for purposes of convenience only and shall not affect 
the construction or interpretation of any of its provisions

          10.17  NO THIRD PARTY BENEFICIARIES. This Agreement is for the sole 
benefit of the parties hereto and their permitted assigns, and nothing herein 
expressed or implied shall give or be caused to give any Person (other than 
the parties hereto and such assign) any legal or equitable rights hereunder.


                                      41

<PAGE>

          10.18  ASSIGNMENT. This Agreement and all of the provisions hereof 
shall be binding upon and inure to the benefit of the parties hereto and 
their respective successors and permitted assigns (including) all successors 
and assigns in the event of a liquidation or dissolution of Seller), except 
that neither this Agreement nor any of the rights, interests or obligations 
hereunder may be assigned or delegated by either party without the prior 
written consent of the other party hereto; PROVIDED, HOWEVER, that no consent 
shall be required for an assignment to any Affiliate of the assignor as long 
as the assignee has the financial capacity and ability to fulfill the 
obligations of the assignor to the other party.

          10.19  SEVERABILITY OF PROVISIONS. If any term or provision of this 
Agreement, or the application of any such term or provision to any person or 
circumstances, shall be held invalid by a court of competent jurisdiction, 
the remainder of this Agreement, or the application of such term or provision 
to persons or circumstances other than those as to which it is held invalid, 
shall not be affected thereby.

          10.20  ASSUMED CONTRACTS. To the extent that any of the contracts, 
agreements or other documents or instruments assumed by Buyer hereunder 
("ASSUMED CONTRACTS") are non-assignable or non-transferable to Buyer, or 
non-assignable or non-transferable without the consent of a third party, or 
shall be subject to any option in any third party by virtue of a request for 
permission to assign or transfer by reason of or pursuant to this Agreement 
or the transactions contemplated hereby, this Agreement shall not constitute 
a contract to assign or transfer the same if an attempted assignment or 
transfer would constitute a breach thereof. If Seller shall have failed to 
procure consent to any such assignment or transfer or waiver of such option 
prior to the Closing Date, if requested by Buyer, Seller shall use reasonable 
commercial efforts to make the use and benefit of such Assumed Contract 
available to Buyer to the same extent as nearly as may be possible as if such 
impediment to assignment or transfer did not exist. Buyer shall assume and 
pay, discharge, perform or otherwise satisfy all debts, obligations and 
liabilities of Seller which arise on or after the Closing Date with respect 
to such Assumed Contracts, to the extent that the use and benefit thereof 
shall have been made available to Buyer pursuant to this Section 10.20.
                                      
                                *   *   *   *

                                     42

<PAGE>

          IN WITNESS WHEREOF, the parties have executed this Asset Purchase
Agreement as of the date first above written.


                              CURTCO FREEDOM GROUP, L.L.C.


                              By:  /s/ WILLIAM J. CURTIS
                                   -------------------------------------
                                   William J. Curtis
                                   Its: Chief Executive Officer


                              PETERSEN PUBLISHING COMPANY, L.L.C.


                              By:  /s/ RICHARD S WILLIS
                                   -------------------------------------
                                   Richard S. Willis    
                                   Its:  Chief Financial Officer


                              FOR PURPOSES OF SECTION 4, SECTION 7.1(c), SECTION
                              7.7 AND SECTION 8 ONLY:


                              FREEDOM MAGAZINES, INC.


                              By:  /s/ SAMUEL C. WOLGEMUTH
                                   ---------------------------------------
                                   Printed Name: Samuel C. Wolgemuth
                                   Its:  President
                                   

                              CURTCO PUBLISHING


                              By:  /s/ WILLIAM J. CURTIS
                                   ---------------------------------------
                                   Printed Name: William J. Curtis
                                   Its:  President/CEO
                              
                              
                              FOR PURPOSES OF SECTION 8 ONLY:

                              /s/ WILLIAM J. CURTIS
                              ---------------------------------------------
                              William J. Curtis





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