FIELDS MRS ORIGINAL COOKIES INC
8-K, 1998-10-20
COOKIES & CRACKERS
Previous: FRED MEYER INC, 8-K, 1998-10-20
Next: FLEMINGTON PHARMACEUTICAL CORP, PRE 14A, 1998-10-20



<PAGE>
 
================================================================================


               UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549

                                   FORM 8-K
                                 -------------
                                        
                                CURRENT REPORT
                                        

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934


Date of Report (Date of earliest event reported):  OCTOBER 20, 1998 (OCTOBER 5,
1998)

                                        
                      MRS. FIELDS' ORIGINAL COOKIES, INC.
                     ------------------------------------
             (Exact name of Registrant as specified in its charter)

<TABLE> 
<CAPTION> 

<S>                                            <C>                     <C> 
                    DELAWARE                        333-45179                        87-0552899
- ---------------------------------------------  -------------------     --------------------------------------
 (State or other jurisdiction incorporation)     (Commission File         (IRS Employer Identification No.)
                                                     Number)      


       2855 EAST COTTONWOOD PARKWAY, SUITE 400
                 SALT LAKE CITY, UTAH                                                  84121-7050
- -------------------------------------------------------                --------------------------------------- 
       (Address of principal executive offices)                                        (Zip Code)     
</TABLE> 
          
Registrant's telephone number, including area code:  (801) 736-5600
                                        
                                        
                                Not Applicable
      ------------------------------------------------------------------
         (Former name or former address, if changed since last report)


================================================================================
<PAGE>
 
Item 2. Acquisition or Disposition of Assets
- --------------------------------------------

     On October 5, 1998, Mrs. Fields' Original Cookies, Inc. a Delaware
corporation (the "Company"), pursuant to an Asset Purchase Agreement (the "Asset
Purchase Agreement"), dated as of October 5, 1998, by and among The Cookie
Conglomerate, Inc. ("Cookie Co."), The Cookie Conglomerate, LLP ("Cookie LLP"
and, together with Cookie Co., the "Sellers") and Ronald A. Eichel and Alan M.
Kuehn, individuals residing in Georgia, the partners of Cookie LLP and
shareholders of Cookie Co. and the Company, purchased all of the retail cookie
and related business and operations of eleven Great American stores of the
Sellers for an aggregate purchase price of $2,800,000. The Sellers were
franchisees of Great American Cookie Company, Inc. ("Great American"), which the
Company acquired on August 24, 1998.  The Sellers' rights under franchise
agreements and subleases with Great American were terminated upon closing. The
acquisition was funded with financing provided by T&W Financial Services
Company, L.L.C.

     The foregoing summary should be read in conjunction with and is qualified
by reference to the Asset Purchase Agreement, which is set forth as an exhibit
to this report.




                                       2
<PAGE>
 
ITEM 7. FINANCIAL STATEMENTS AND EXHIBITS
- -----------------------------------------


ITEM 7 (a)  FINANCIAL STATEMENTS OF BUSINESS ACQUIRED
            -----------------------------------------


            The financial statements required by this item are not included with
            this report because it is impracticable to provide them at the time
            of this filing. The financial statements will be filed by amendment
            not later than 60 days after the date this report is filed.


ITEM 7 (b)  PRO FORMA FINANCIAL INFORMATION
            -------------------------------

            The pro forma financial information required by this item are not
            included with this report because it is impracticable to provide
            them at the time of this filing. The pro forma financial information
            will be filed by amendment not later than 60 days after the date
            this report is filed.


ITEM 7 (c)  EXHIBITS
            --------


Exhibit 2.1 Asset Purchase Agreement, dated as of October 5, 1998, by and among
            The Cookie Conglomerate, Inc., The Cookie Conglomerate, LLP and
            Ronald A. Eichel and Alan M. Kuehn, the Individuals and Entities
            identified therein as the Sellers and Mrs. Fields' Original Cookies,
            Inc. (schedules and exhibits to the agreement have been omitted from
            this filing and will be furnished to the Securities and Exchange
            Commission upon request.)


                                       3
<PAGE>
 
                                  SIGNATURES

                                        
Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.



                                     MRS. FIELDS' ORIGINAL COOKIES, INC.



Date:  October 20, 1998                  /s/L. Tim Pierce
                                         --------------------------------
                                         L. Tim Pierce, Chief Financial Officer


                                       4
<PAGE>
 
                                 EXHIBIT INDEX


ITEM 7 (C)   EXHIBITS
             --------




Exhibit 2.1  Asset Purchase Agreement, dated as of October 5, 1998, by and among
             The Cookie Conglomerate, Inc., The Cookie Conglomerate, LLP and
             Ronald A. Eichel and Alan M. Kuehn, the Individuals and Entities
             identified therein as the Sellers and Mrs. Fields' Original
             Cookies, Inc. (schedules and exhibits to the agreement have been
             omitted from this filing and will be furnished to the Securities
             and Exchange Commission upon request.)





                                       5

<PAGE>
 
                            ======================


                           ASSET PURCHASE AGREEMENT

                          Dated as of October 5, 1998


                                    between



                      MRS. FIELDS' ORIGINAL COOKIES, INC.

                                   as Buyer,


                                      and


                         THE COOKIE CONGLOMERATE, LLP,

                                      and

                         THE COOKIE CONGLOMERATE, INC.

                                  as Sellers,

                                      and

                      RONALD A. EICHEL AND ALAN M. KUEHN,

                           as Seller Related Parties


                            ======================
<PAGE>
 
                               TABLE OF CONTENTS
<TABLE>
<CAPTION>
                                                                     Page
                                                                     ----
<S>                                                                  <C>
1.   Purchase, Sale and Assumption.................................   1
2.   Closing; Transactions to be Effected; Purchase Price
     Adjustment....................................................   6
3.   Conditions to Closing.........................................   7
4.   Representations and Warranties of the Sellers and Seller
     Related Parties...............................................   9
5.   Covenants of the Sellers and Seller Related Parties...........  16
6.   Representations and Warranties of the Buyer...................  18
7.   Covenants of the Buyer........................................  19
8.   Mutual Covenants..............................................  19
9.   Employee and Related Matters..................................  20
10.  Further Assurances............................................  20
11.  Indemnification...............................................  21
12.  Assignment....................................................  25
13.  No Third-Party Beneficiaries..................................  26
14.  Termination...................................................  26
15.  Survival of Representations...................................  27
16.  Expenses......................................................  27
17.  Amendments; Waiver............................................  28
18.  Notices.......................................................  28
19.  Interpretation................................................  29
20.  Counterparts..................................................  29
21.  Entire Agreement..............................................  29
22.  Fees..........................................................  29
23.  Severability..................................................  29
24.  Attorney's Fees...............................................  29
25.  No Third-Party Beneficiaries..................................  29
26.  Governing Law.................................................  30
27.  Remedies......................................................  30
28.  Submission to Jurisdiction....................................  30
</TABLE> 
 
Exhibits:
 
A    -   List of Stores
B    -   Store Cash
C    -   Bill of Sale
D    -   Centennial Escrow Agreement
E    -   Allocation Schedule
F    -   Closing Escrow Agreement
G    -   Franchise Termination Agreement

                                       i
<PAGE>
 
H    -   Opinion of Counsel for Sellers and Seller Related Parties
 
Disclosure Schedules:

1(a)            Acquired Assets                                             
1(b)(iv)        Excluded Assets                                             
1(c)(ii)        Assumed Liabilities                                         
3(a)(vi)        Consents                                                    
4(a)            Organization and Standing                                   
4(b)            Officers, Directors, Shareholders, Managers                 
4(c)            Financial Statements                                        
4(d)            Taxes                                                       
4(e)            Liens                                                       
4(f)            Condition of Assets                                         
4(g)            Intellectual Property                                       
4(h)            Contracts                                                   
4(i)            Litigation                                                  
4(j)            Insurance                                                   
4(l)            Absence of Material Changes                                 
4(m)            Environmental Matters                                       
4(n)            Employment Matters                                          
4(o)            Licenses and Permits                                        
4(p)            Inventory                                                   
4(r)            Product Liability                                            

                                      ii
<PAGE>
 
                           ASSET PURCHASE AGREEMENT

                      MRS. FIELDS' ORIGINAL COOKIES, INC.


     ASSET PURCHASE AGREEMENT ("Agreement"), dated as of October 5, 1998, among
MRS. FIELDS' ORIGINAL COOKIES, INC., a Delaware corporation ("Buyer"); THE
COOKIE CONGLOMERATE, LLP, a Georgia limited liability partnership ("Cookie
LLP"), and THE COOKIE CONGLOMERATE, INC., a Georgia corporation ("Cookie Co.")
(Cookie LLP and Cookie Co. are collectively hereinafter referred to as "Seller"
in the singular and "Sellers" in the plural); and RONALD A. EICHEL and ALAN M.
KUEHN, individuals residing in Georgia, the partners of Cookie LLP and the
shareholders of Cookie Co. (collectively, "Seller Related Parties"); each a
"party" in the singular and "parties" in the plural.

     A.   The Sellers are franchisees of Great American Cookie Company, a
Delaware corporation ("Franchisor") pursuant to certain license agreements
(collectively, the "Franchise Agreements") and subleases (collectively, the
"Subleases") between Sellers and the Franchisor.  The Seller Related Parties are
the respective partners and shareholders of Cookie LLP and Cookie Co. and will
receive financial and other benefits by reason of the consummation of the
transactions contemplated by this Agreement.

     B.   The parties desire that the Buyer purchase from the Sellers, and that
the Sellers sell to the Buyer, the Acquired Assets (defined below), and that the
Buyer assume the Assumed Liabilities (defined below), upon the terms and subject
to the conditions set forth in this Agreement;

     NOW, THEREFORE, in consideration of the premises and of the respective
representations, warranties, covenants, agreements and conditions contained
herein, the parties hereto hereby agree as follows:

     1.   Purchase, Sale and Assumption.
          ----------------------------- 

          (a)  Purchase and Sale.  On the terms and subject to the conditions of
               -----------------                                                
     this Agreement, each of the Sellers agrees to sell, transfer, assign and
     deliver to the Buyer, and the Buyer agrees to accept and purchase from the
     Sellers, at the Closing (defined below), free and clear of Liens (defined
     below), all of the retail cookie and related business and operations owned
     and operated by the Sellers as the "Cookie Conglomerate" at eleven (11)
     stores and related kiosks (each a "Store"; collectively, the "Stores")
     listed on Exhibit A, owned and operated by each of the Sellers (such
     business and operations being herein called, collectively, the "Acquired
     Business"), and all the assets and properties of each the Sellers of every
     kind and description used or held for use in connection with the Acquired
     Business (such assets and properties being herein called, collectively, the
     "Acquired Assets"), other than the Excluded Assets (defined below).  The
     Acquired Assets shall include without limitation (i) all improvements,
     fixtures, signage, easements, rights-of-way 
<PAGE>
 
     and other appurtenances thereto; (ii) all tangible personal property, such
     as machinery, equipment, supplies, inventories (unless designated by the
     Buyer on or before the Closing as an Excluded Asset), furniture and tools;
     (iii) all agreements, contracts and instruments (but excluding the
     Franchise Agreements, the Subleases, and any license and development
     agreements between any of the Sellers and the Franchisor) that are
     expressly assumed by the Buyer at the Closing; (iv) all customer and vendor
     lists, books, records, ledgers, files, documents, correspondence, plans,
     drawings, marketing information, materials and reports and other similar
     materials, in written or electronic form; (v) all recipes, techniques,
     processes, methods of production and commercialization, training methods
     and know-how owned by each of the Sellers; (vi) store change funds in the
     aggregate amount set forth by Store on Exhibit B (the "Store Cash"); and
     (vii) all other assets listed on Schedule 1(a). The Acquired Assets shall
     be transferred and conveyed to the Buyer at the Closing in the form of a
     bill of sale (the "Bill of Sale") substantially in the form of Exhibit C.

          (b)  Excluded Assets.  The term "Excluded Assets" means, collectively,
               ---------------                                                  
     the following:  (i) all cash and cash equivalents in the Sellers' bank
     accounts other than Store Cash; (ii) all rights of the Sellers under the
     Franchise Agreements and Subleases (to be terminated at the Closing); (iii)
     all rights and claims of each of the Sellers with respect to the Excluded
     Liabilities (defined below); (iv) all assets listed on Schedule 1(b)(iv);
     (v) deposits with the Franchisor; (vi) other deposits made in connection
     with lease, utility service and other similar agreements; (vii) rebates and
     prepaid expenses relating to the period on or prior to the Closing Date;
     (viii) all office furniture, fixtures and computer equipment located at the
     Sellers' principal office at Chamblee Dunwoody Road, Georgia; and (iv) any
     other assets of the Sellers not used in the Acquired Business and not set
     forth in subparagraph (a) above.

          (c)  Assumed Liabilities.  On the terms and subject to the conditions
               -------------------                                             
     of this Agreement, the Buyer agrees to assume, at and effective from the
     Closing, the Assumed Liabilities, other than the Excluded Liabilities.  The
     term "Assumed Liabilities" means, collectively, the following liabilities
     and obligations of each of the Sellers:  (i) all obligations under the
     agreements, contracts, leases, licenses, and other arrangements referred to
     in the description of Acquired Assets either (A) to furnish goods, services
     and other non-cash benefits to another party after Closing, or (B) to pay
     for goods, services and other non-cash benefits that another party will
     furnish to the Acquired Business after Closing; and (ii) all other
     liabilities of any of the Sellers listed on Schedule 1(c)(ii).

          (d)  Excluded Liabilities.  The term "Excluded Liabilities" means any
               --------------------                                            
     liability or obligation of any of the Sellers not expressly assumed in this
     Agreement, including without limitation:

               (i)  any liability in respect of any Excluded Assets (including
          without limitation the Franchise Agreements and Subleases), any Vendor
          Accounts (defined below) or any Bulk Sales Liabilities (defined
          below);

                                       2
<PAGE>
 
               (ii)   any obligation or liability to any of the Sellers or
          Seller Related Parties, including those in connection with the
          transactions contemplated by this Agreement or the liquidation or
          dissolution of any of the Sellers;

               (iii)  any liability for any Taxes (defined below) attributable
          to taxable years or periods ending at the time of or prior to the
          Closing, or, in the case of any Straddle Period (defined below), the
          portion of such Straddle Period (as determined in Section 11(a)(i))
          ending at the time of the Closing;

               (iv)   any obligation to indemnify any person by reason of the
          fact that such person was a director, officer, employee, partner,
          manager or agent of any of the Sellers or was serving at any of the
          Sellers' request as a managing member, partner, trustee, director,
          officer, employee or agent of another entity;

               (v)    any obligation or liability of any of the Sellers with
          respect to any contract, agreement, arrangement or understanding with
          any of its directors, officers, partners, managers, employees or
          agents;

               (vi)   any liability under any Benefit Plan (defined below) or
          other incentive plans or arrangements sponsored by any of the Sellers;

               (vii)  any obligation or liability with respect to the payment of
          expenses pursuant to Section 16; and

               (viii) except to the extent expressly assumed by the Buyer
          pursuant to Section 1(c), any obligation or liability arising before
          the Closing (defined below) under any agreement, contract, lease,
          sublease, license or arrangement of any of the Sellers, including
          without limitation those arising under any of the Franchise
          Agreements.

          (e)  Purchase Price.  The purchase price for the Acquired Assets (the
               ---------------                                                 
     "Purchase Price") shall be Two Million Eight Hundred Thousand Dollars
     ($2,800,000), payable by wire transfer or delivery of other immediately
     available funds, of which:  (A) Two Million Seven Hundred Fifty Thousand
     Dollars ($2,750,000) is payable in cash at the  Closing (the "Cash Purchase
     Price"), and (B) Fifty Thousand Dollars ($50,000) (the "Deferred Payments")
     shall be deposited at the Closing into the Centennial Escrow Account
     (defined below) for disbursement to the Sellers subject to the terms and
     conditions of 1(f) below and the Centennial Escrow Agreement (defined
     below).

          (f)  The Centennial Escrow.  The Deferred Payments shall be deposited
               ---------------------                                           
     into an interest bearing escrow (the Centennial Escrow Account)
     established by the Buyer and the Seller prior to the Closing with
     Centennial Bank (Centennial) at its offices located at 46th 

                                       3
<PAGE>
 
     and Harrison Streets, Ogden, Utah, 84403, for disbursement subject to the
     terms and conditions of this Agreement and that certain escrow agreement
     executed by the Buyer, the Sellers and Centennial on or before the Closing
     substantially in the form and substance of Exhibit D hereto (the Centennial
     Escrow Agreement). Subject to the terms and conditions of this Agreement
     and the Centennial Escrow Agreement, the Deferred Payments, less all
     amounts that after Closing may be paid or recouped from or set-off against
     the Deferred Payments pursuant to 11(e) below, shall be paid from the
     Centennial Escrow Account upon the later of (i) sixty (60) days from the
     Closing Date, or (ii) the date on which the Sellers, through their
     respective financial officers and partners, certify to the Buyer that the
     Vendor Accounts, any Bulk Sales Liabilities (defined below) and any
     prorations to be paid by the Seller pursuant to 1(h) below, have been
     paid or otherwise fully satisfied. The Closing Date shall be set forth in
     the Escrow Agreement.

          (g)  Allocation of Purchase Price.  At the Closing, the Purchase Price
               ----------------------------                                     
     (including, for purposes of this Section 1(g), any other consideration paid
     to the Sellers, including the Assumed Liabilities) shall be allocated among
     the Acquired Assets and the covenant not to compete set forth in Section
     5(f) in accordance with Exhibit E (the "Allocation Schedule").  The Sellers
     and the Buyer agree that the Allocation Schedule attached to this Agreement
     at Closing shall reflect the estimated value of the tangible Acquired
     Assets.  On or before thirty (30) days after the Closing Date, the Sellers
     shall provide the Buyer with a revised Allocation Schedule (the "Final
     Allocation Schedule") reflecting (i) the actual book value of the tangible
     Acquired Assets; and (ii) a corresponding adjustment to Goodwill.  The
     Final Allocation shall be subject to the Buyer's written approval.  The
     parties further agree that all Tax Returns (defined below) shall be filed
     in accordance with the Final Allocation Schedule.

          (h)  Proration.  All utility charges, rental charges, Taxes, payments
               ---------                                                       
     to the Franchisor, and other like items assessed or payable with respect to
     any of the Acquired Assets for the period in which the Closing occurs shall
     be prorated as of the date of Closing between the Buyer and the Seller.
     The parties shall use their commercially reasonable best efforts to
     determine the amount of any such prorated items as of the Closing and
     shall, to the extent of information available at the time of Closing,
     prorate such items between them as provided in a Closing Memorandum (the
     "Closing Memorandum") to be executed by the parties at the Closing.  To the
     extent information relating to such prorated items is not available at the
     time of Closing, the parties shall, as soon as practical after the Closing,
     examine all relevant books and records in order to make the determination
     of the apportionments of such prorated items as herein provided.  Payment
     of any such items which are not apportioned and prorated at the Closing
     shall be made by the appropriate party by check within thirty (30) days
     after such determination.  Proration of ad valorem taxes (whether assessed
     against real property interests or personal property) shall be determined
     based upon previous year's taxes.

          (i)  Nonassignable Assets.  To the extent that any of the Acquired
               --------------------                                         
     Assets is not 

                                       4
<PAGE>
 
     capable of being assigned or transferred without the consent or waiver of a
     third party (whether or not a governmental authority), or if such
     assignment or transfer would constitute a breach thereof or a violation of
     applicable law, this Agreement (and any related documents delivered at the
     Closing) shall not constitute an actual or attempted assignment or transfer
     thereof unless and until such consent or waiver of such third party has
     been duly obtained or such assignment, transfer, sublease or sublicense has
     otherwise become lawful (any of the Acquired Assets not assigned or
     transferred as a result of this Section 1(i) is hereinafter referred to as
     an "Unassigned Asset").

          (j)  Bulk Sales.  The parties intend and agree that the purchase and
               ----------                                                     
     sale of the Acquired Assets is excluded from the requirements of so-called
     "Uniform Commercial Code - Bulk Transfers" laws (the "Bulk Sales Laws").
     However, to the extent that the Bulk Sales Laws apply, the parties hereby
     waive any compliance therewith.  In consideration of the Buyer's agreement
     to waive any such compliance, each of the Sellers:

               (i)   shall furnish to the Buyer at the Closing a list, certified
          by a financial officer or partner having knowledge thereof, setting
          forth such Sellers' accounts payable (and pay-off amounts therefor) as
          of the Closing (including, without limitation, all accounts with and
          liabilities to the Franchisor and to any persons that may have a
          remedy under the Bulk Sales Laws, if applicable, with respect to the
          transactions contemplated by this Agreement (collectively, the "Vendor
          Accounts"));

               (ii)  hereby agrees to pay the Vendor Accounts payable to the
          Franchisor at the Closing pursuant to the terms of the Closing Escrow
          Agreement (defined below);

               (iii) in the event the amount of the Seller's aggregate Vendor
          Accounts less the portion thereof to be paid to the Franchisor at
          Closing (the "Net Accounts") exceeds $50,000, hereby agrees to
          authorize the Closing Escrow Agent (defined below) to pay from the
          Cash Purchase Price all Net Accounts in excess of $50,000 at Closing
          pursuant to the terms of the Closing Escrow Agreement;

               (iv)  hereby agrees to pay each of the Vendor Accounts not
          otherwise paid pursuant to Section 1(j)(ii) and 1(j)(iii) above, and
          each of the Bulk Sales Liabilities, in the ordinary course of business
          following the Closing but in no event later than sixty (60) days after
          the Closing;

               (v)   pursuant to Section 11(b), that each of the Sellers and the
          Seller Related Parties jointly and severally agree to indemnify and
          hold the Buyer (and its officers, directors, employees, agents and
          affiliates) harmless of and from any Loss (defined below) arising from
          or in connection with (A) any of the Vendor Accounts, or (B) the
          parties' non-compliance with any of the Bulk Sales Laws (collectively,
          the 

                                       5
<PAGE>
 
          "Bulk Sales Liabilities"). Such indemnification of the Buyer (and
          related indemnified persons or entities) shall be in addition to, and
          not in lieu of, any rights or remedies granted or available to the
          Buyer (and any related indemnified persons or entities) under any Bulk
          Sales Laws or other laws, under this Agreement or otherwise.
 
     2.   Closing; Transactions to be Effected; Purchase Price Adjustment.
          --------------------------------------------------------------- 

          (a)  Closing.  The closing (the "Closing") of the purchase and sale of
               -------                                                          
     the Acquired Assets and the Buyer's assumption of the Assumed Liabilities
     shall be held at the offices of the Sellers' Counsel, Lawler & Tanner,
     P.C., in Atlanta, Georgia, or as otherwise agreed by the parties, at a time
     established by agreement of the parties, on the third business day after
     October 1, 1998 on which all of the conditions to Closing set forth in
     Section 3 of this Agreement are satisfied.  The date on which the Closing
     shall occur is hereinafter referred to as the "Closing Date".  The
     anticipated Closing Date is October 6, 1998.  The Closing shall be
     conducted in accordance with this Agreement and an Escrow Agreement in
     substantially the form attached hereto as Exhibit F (the "Closing Escrow
     Agreement") to be entered into by and among the Buyer, the Seller and
     Tanner & Lawler, P.C. which, pursuant to the Closing Escrow Agreement,
     shall serve as the Escrow Agent (the "Closing Escrow Agent") for the
     Closing.

          (b)  Transactions to be Effected.  At the Closing, on the terms and
               ---------------------------                                   
     subject to the conditions of this Agreement and the Closing Escrow
     Agreement:

               (i)   the Closing Escrow Agent shall make the disbursements
          required by Section 2.b of the Closing Escrow Agreement to pay the
          Franchisor Accounts (as defined in the Closing Escrow Agreement) and
          the Net Accounts in excess of $50,000, if any;

               (ii)  the Closing Escrow Agent shall deliver to the Buyer (A) the
          appropriately executed and authenticated Bill of Sale and such other
          instruments of sale, assignment, transfer and conveyance to the Buyer
          of the Acquired Assets as the Buyer or its counsel may reasonably
          request, such instruments to be reasonably satisfactory in form to the
          Buyer and its counsel; (B) the documents to be delivered by any of the
          Sellers or Seller Related Parties pursuant to Section 3(a); and (C)
          any other documents to be delivered by any of the Sellers or the
          Seller Related Parties pursuant to the Closing Escrow Agreement;

               (iii) the Closing Escrow Agent shall deliver to the Sellers (A)
          the Cash Purchase Price, by wire transfer to a bank account which
          shall be designated in writing by the Seller at least two business
          days prior to the Closing Date; (B) such instruments of assumption
          with respect to the Assumed Liabilities, appropriately executed and
          authenticated by the Buyer, as the Sellers and Seller Related Parties
          or 

                                       6
<PAGE>
 
          their counsel may reasonably request, such instruments to be
          reasonably satisfactory in form to the Sellers, the Seller Related
          Parties and their counsel; (C) the documents to be delivered by the
          Buyer pursuant to Section 3(b); and (D) any other documents to be
          delivered by the Buyer to the Sellers pursuant to the Closing Escrow
          Agreement; and

               (iv) the Buyer shall deliver to Centennial the Deferred Payments
          specified in 1(e) above.

     3.   Conditions to Closing.
          --------------------- 

          (a)  Buyer's Obligation.  The obligation of the Buyer to purchase the
               ------------------                                              
     Acquired Assets is subject to the satisfaction (or waiver by the Buyer) as
     of the Closing of the following conditions:

               (i)   The representations and warranties of each of the Sellers
          and Seller Related Parties made in this Agreement shall be true and
          correct as of the date hereof and on and as of the Closing, as though
          made on and as of the Closing Date, and each of the Sellers and Seller
          Related Parties shall have performed or complied in all material
          respects with all obligations and covenants required by this Agreement
          to be performed or complied with by each of the Sellers and Seller
          Related Parties by the time of the Closing; and each of the Sellers
          and Seller Related Parties shall have delivered to the Closing Escrow
          Agent a certificate dated the Closing Date and signed by an authorized
          officer or representative of each of them, confirming the foregoing;

               (ii)  No injunction or order of any court or administrative
          agency of competent jurisdiction shall be in effect, and no statute,
          rule or regulation of any governmental authority of competent
          jurisdiction shall have been promulgated or enacted, as of the Closing
          which restrains or prohibits the purchase and sale of the Acquired
          Assets;

               (iii) The Buyer shall have concluded and, in its sole discretion,
          shall be satisfied with the results of, its due diligence
          investigation of the Sellers, the Seller Related Parties, the Acquired
          Business, the Acquired Assets and the Assumed Liabilities;

               (iv)  There shall have been no material adverse changes in any of
          the Acquired Assets or the Acquired Business;

               (v)   Each of the Sellers and the Buyer shall have obtained
          consents, in a form reasonably satisfactory to each of the Sellers and
          the Buyer, to the transactions contemplated hereby from the persons
          whose consent is required for the transfer or 

                                       7
<PAGE>
 
          assignment to the Buyer of any of the Acquired Assets, including
          without limitation the consents required with respect to each of the
          agreements identified on Schedule 3(a)(vi);

               (vi)   Each of the Sellers and the Franchisor shall have entered
          into agreements substantially in the form of Exhibit G providing for
          the termination of the Franchise Agreements and the subleases and the
          subleases, effective as of the Closing Date;

               (vii)  The Buyer shall have received an opinion dated the Closing
          Date of Lawler & Tanner, P.C., counsel to the Sellers and the Seller
          Related Parties, substantially in the form of Exhibit H;

               (viii) Each of the Sellers shall have executed and delivered to
          the Closing Escrow Agent, the Centennial Escrow Agreement.

          (b)  Sellers' Obligation.  The obligation of the Sellers to sell,
               -------------------                                         
     assign, transfer and deliver the Acquired Assets to the Buyer is subject to
     the satisfaction (or waiver by all of the Sellers acting together) as of
     the Closing of the following conditions:

               (i)   The representations and warranties of the Buyer made in
          this Agreement shall be true and correct as of the date hereof and on
          and as of the Closing, as though made on and as of the Closing Date,
          and the Buyer shall have performed or complied in all material
          respects with all obligations and covenants required by this Agreement
          to be performed or complied with by the Buyer by the time of the
          Closing; and the Buyer shall have delivered to the Closing Escrow
          Agent a certificate dated the Closing Date and signed by an authorized
          officer of the Buyer confirming the foregoing.

               (ii)  The conditions contemplated by Sections 3(a)(ii),
          3(a)(iii), 3(a)(vi) and 3(a)(vii) shall have been satisfied; and

               (iii) The Buyer shall have executed and delivered to the Closing
          Escrow Agent the Centennial Escrow Agreement.

          (c)  Waiver of Closing Conditions.  The parties hereto acknowledge and
               ----------------------------                                     
     agree that if the Buyer or the Sellers shall have received prior to the
     Closing written notice from the Sellers or the Buyer, respectively,
     providing specific information as to the failure of any condition set forth
     in paragraph (a) or (b) above, respectively, and such party or parties
     determine to proceed with the Closing, such party or parties will be deemed
     to have waived such condition and shall not be entitled to be indemnified
     pursuant to Section 11 for any losses arising from any matters relating to
     such conditions.

                                       8
<PAGE>
 
     4.   Representations and Warranties of the Sellers and Seller Related
          ----------------------------------------------------------------
Parties.  Each of the Sellers and Seller Related Parties hereby represents and
- -------                                                                       
warrants to the Buyer that the statements contained in this Section 4 are
correct and complete as of the date of this Agreement and will be correct and
complete as of the Closing Date (as though made then and as though the Closing
Date were substituted for the date of this Agreement throughout this Section 4),
except as set forth in the disclosure schedule delivered by the Sellers to the
Buyer on the date hereof (the "Disclosure Schedule").  Without limiting the
generality of the foregoing, the mere listing (or inclusion of a copy) of a
document or other item shall not be deemed adequate to disclose an exception to
a representation or warranty made herein (unless the representation or warranty
has to do with the existence of the document or the item itself).  The
Disclosure Schedule will be arranged in paragraphs corresponding to the lettered
and numbered paragraphs contained in this Section 4.  For purposes of this
Agreement, "ordinary course" means the ordinary course of business consistent
with past custom and practice (including with respect to quantity and
frequency).

          (a)  Organization and Standing of the Sellers.  Cookie Co. is a
               ----------------------------------------                  
     corporation duly organized, validly existing under the laws of the
     jurisdiction of its formation or incorporation.  Cookie LLP is a limited
     liability partnership duly organized, formed, validly existing under the
     laws of the jurisdiction of its formation.  Except as disclosed in Schedule
     4(a), each of the Sellers has power and authority, and possesses all
     governmental franchises, licenses, permits, authorizations and approvals
     necessary to enable it to use its name and to own, lease or otherwise hold
     its properties and assets and to carry on its business as presently
     conducted other than such franchises, licenses, permits, authorizations and
     approvals, the lack of which, individually or in the aggregate, would not
     have a material adverse effect on the assets, financial condition or
     results of operations of the Acquired Business.  Cookie Co. has made
     available to the Buyer true and complete copies of the Certificate of
     Incorporation, as amended to date, and the By-laws, as in effect on the
     date hereof, of Cookie Co.  Cookie LLP has made available to the Buyer true
     and complete copies of the partnership agreement, as in effect on the date
     of this Agreement, of Cookie LLP.

          (b)  Authority; No Conflict.  Each of the Sellers and Seller Related
               ----------------------                                         
     Parties has all requisite power and authority to enter into this Agreement
     and to consummate the transactions contemplated hereby.  All acts and other
     proceedings required to be taken by each of the Sellers and Seller Related
     Parties to authorize the execution, delivery and performance of this
     Agreement and the consummation of the transactions contemplated hereby have
     been duly and properly taken.  This Agreement has been duly executed and
     delivered by each of the Sellers and Seller Related Parties, and
     constitutes a valid and binding obligation of each of them, enforceable
     against each of the them in accordance with its terms.  The execution and
     delivery of this Agreement and the consummation of the transactions
     contemplated hereby and thereby and compliance with the terms hereof and
     thereof will not, conflict with, or result in any violation of or default
     (with or without notice or lapse of time, or both) under, or give rise to a
     right of termination, cancellation or acceleration of any obligation, or
     result in the creation of any Lien (defined below) upon 

                                       9
<PAGE>
 
     any of the Acquired Assets under, any provision of (i) any relevant
     corporation or partnership law or statute, (ii) the articles of
     incorporation, bylaws or partnership agreement (as applicable) of any of
     the Sellers or Seller Related Parties, (iii) except as disclosed on the
     Schedules hereto, any license, lease, contract, commitment or agreement to
     which any of the Sellers and Seller Related Parties is a party or by which
     any of the Acquired Assets is bound, or (iv) any judgment, order or decree,
     or, to the knowledge of the Seller and Seller Related Parties, material
     statute, law, ordinance, rule or regulation applicable to any of the
     Sellers or Seller Related Parties or any of the Acquired Assets, the
     violation of which would have a material adverse affect on the Acquired
     assets.

          Each officer, director, shareholder, partner and manager, as
     applicable, of each of the Sellers is listed (by Seller) on Schedule 4(b).

          (c)  Financial Statements; Undisclosed Liabilities. Schedule 4(c) sets
               ---------------------------------------------                  
     forth the unaudited balance sheets of the Sellers as of December 31, 1997,
     and for the seven-month period ending July 31, 1998, and the unaudited
     statements of income of the Sellers for the fiscal years or periods then
     ended (collectively, the "Financial Statements"). The Financial Statements
     fairly present the financial condition and the results of operations of the
     Sellers as of and for the periods indicated and have been prepared in a
     manner consistent with the Sellers' past accounting practices. The Acquired
     Assets constitute, with the exception of any Excluded Assets, all the
     assets, properties, rights and interests reflected on the balance sheet
     included as a part of the Financial Statements of the Sellers as of July
     31, 1998 (the "Balance Sheet") (other than those assets, properties, rights
     and interests, acquired, sold or disposed of in the ordinary course of the
     Acquired Business, consistent with past practice, since the date of the
     Balance Sheet). To the knowledge of each of the Sellers and Seller Related
     Parties, (i) all of the Assumed Liabilities arise out of or relate to the
     Acquired Business; and (ii) no Seller has material liabilities or
     obligations of any nature (whether accrued, absolute, contingent,
     unasserted or otherwise), except (A) as set forth in the Balance Sheet and
     the notes thereto, (B) for items disclosed in the Schedules hereto or (C)
     for liabilities and obligations incurred in the ordinary course of business
     consistent with past practice since the date of the Balance Sheet.

          (d)  Taxes.  Except as set forth on Schedule 4(d), each of the Sellers
               -----                                                            
     has, in respect of the Acquired Business, filed all material Tax Returns
     which are required to be filed (all such returns being true, correct and
     complete in all material respects) and has paid all Taxes shown to be due
     on such Tax Returns, and all monies required to be withheld by each of the
     Sellers from employees of the Acquired Business for income Taxes and social
     security and other payroll Taxes have been collected or withheld, and
     either paid to the respective taxing authorities, set aside in accounts for
     such purpose, or accrued, reserved against and entered upon the books of
     the Acquired Business.  Any Taxes in respect of the period since the date
     of such Balance Sheet have arisen in the ordinary course of business.
     Except as set forth on Schedule 4(d), there are no ongoing audits or
     examinations of any of the Tax Returns of any of the Sellers, nor has any
     of the Sellers been notified by any 

                                       10
<PAGE>
 
     governmental authority that any such audit is contemplated or pending.
     Except as set forth on Schedule 4(d), no governmental authority is now
     asserting or threatening to assert against any of the Sellers any
     deficiency or claim for additional Taxes. Except as set forth on Schedule
     4(d), no extension of time with respect to any date on which a Tax Return
     was or is to be filed by any of the Sellers is in force, and no waiver
     agreement by any of the Sellers is in force for the extension of time for
     the assessment or payment of any Taxes. There are no liens for Taxes upon
     any of the Acquired Assets other than Liens for Taxes not yet due or
     payable. For purposes of this Agreement, "Taxes" shall mean federal, state,
     local or foreign income, gross receipts, property, sales, use, license,
     excise, franchise, employment, payroll, withholding, alternative or add-on
     minimum, ad valorem, transfer or excise tax, or any other tax, custom,
     duty, governmental fee or other like assessment or charge of any kind
     whatsoever, together with any interest or penalty, imposed by any
     governmental authority. For purposes of this Agreement, "Tax Returns" shall
     mean all federal, state, local and foreign tax returns, declarations,
     statements, reports, schedules, forms and information returns and any
     amended Tax Returns relating to Taxes.

          (e)  Title to Acquired Assets.  Except as set forth in Schedule 4(e),
               ------------------------                                        
     the Sellers have good and marketable title to the Acquired Assets, free and
     clear of all mortgages, liens, claims, security interests, easements,
     rights of way, pledges, restrictions, charges or encumbrances of any nature
     whatsoever (collectively, "Liens").  At the Closing, the Buyer shall
     acquire the Acquired Assets free and clear of all Liens.

          (f)  Condition of Assets.  Except as disclosed on Schedule 4(f), the
               -------------------                                            
     tangible personal assets included in the Acquired Assets have been
     maintained in all material respects in accordance with generally accepted
     industry practice and in all material respects are in good operating
     condition and repair (ordinary wear and tear excepted).

          (g)  Trademarks, etc.  Schedule 4(g) sets forth a true and complete
               ---------------                                               
     list of all material patents, trademarks (registered or unregistered),
     trade names (registered or unregistered), service marks (registered or
     unregistered), registered copyrights and material unregistered copyrights
     and computer software applications, other than off-the-shelf applications
     owned or used by or licensed to any of the Sellers, and all license
     agreements related thereto that are not Excluded Assets to which any of the
     Sellers is a party (collectively "Intellectual Property").  Except as
     disclosed on Schedule 4(g), each of the Sellers owns or has the valid right
     to use, without payment to any other party, the Intellectual Property used
     in or necessary for the conduct of its businesses, and the consummation of
     the transactions contemplated hereby will not alter or impair any such
     rights.  All material Intellectual Property owned by each of the Sellers is
     valid and all registrations related thereto have been duly maintained.
     Except as disclosed on Schedule 4(g), all Intellectual Property owned by
     each of the Sellers is free and clear of all Liens.  Except as disclosed on
     Schedule 4(g), to the knowledge of each of the Sellers and Seller Related
     Parties, no claims or other proceedings are pending or threatened by any
     person or entity with respect to the ownership, validity, enforceability or
     use of any

                                       11
<PAGE>
 
     Intellectual Property. To the knowledge of each of the Sellers and Seller
     Related Parties, (i) the conduct of its business does not infringe upon the
     rights of any third party, (ii) no third party is infringing upon any
     Intellectual Property owned by any of the Sellers except as set forth in
     Schedule 4(g), and (iii) the Intellectual Property identified on Schedule
     4(g) is all of the Intellectual Property necessary to conduct the Acquired
     Business as presently conducted.

          (h)  Contracts.  Except as described in Schedule 4(h) and except for
               ---------                                                      
     contracts or agreements exclusively relating to the Excluded Assets, none
     of the Sellers is a party to or bound by any:

               (i)    employment or other agreement with any employee, officer,
          director, partner, shareholder, manager or agents of any of the
          Sellers, with any of the Seller Related Parties or agents thereof, or
          with any affiliates of any of the Sellers or Seller Related Parties;

               (ii)   employee collective bargaining agreement or other contract
          with any labor union;

               (iii)  covenant not to compete (other than pursuant to the
          Franchise Agreement);

               (iv)   lease or similar agreement to which any of the Seller
          Related Parties, or any affiliates of any of the Sellers or Seller
          Related Parties is a lessor or sublessor of, or makes available for
          use by any third party, any portion of Premises of the Stores;

               (v)    lease or similar agreement to which any of the Seller
          Related Parties, or any affiliates of any of the Sellers or Seller
          Related Parties is a party with respect to any machinery, equipment or
          other tangible personal property;

               (vi)   continuing contract for the future purchase of materials,
          supplies, equipment or services (other than purchase orders for
          inventory in the ordinary course of business consistent with past
          practice);

               (vii)  agreement or commitment under which any of the Seller
          Related Parties or any affiliates of the Sellers or Seller Related
          Parties has borrowed or loaned any money, issued any note or other
          evidence of indebtedness, or guaranteed any indebtedness or
          obligations;

               (viii) agreement or contract under which any other person has
          directly or indirectly guaranteed any indebtedness, liabilities or
          obligations of any of the Sellers;

                                       12
<PAGE>
 
               (ix) mortgage, pledge, security agreement, deed of trust or other
          document granting a Lien upon any of the Acquired Assets;

               (x)  any agreement providing for the sale or purchase of assets,
          not in the ordinary course of business; and

               (xi) other agreement, contract, lease, license, commitment or
          instrument pursuant to which the Buyer will have any liability after
          the Closing.

          Except as disclosed on Schedule 4(h), each agreement, contract, lease,
     license, commitment or instrument of any of the Sellers described on
     Schedule 4(h) or the other Schedules hereto (collectively, the "Contracts")
     is valid, binding and in full force and effect.  Except as disclosed in
     Schedule 4(h), each of the Sellers has performed all material obligations
     required to be performed by it to date under the Contracts and it is not
     (with or without the lapse of time or the giving of notice, or both) in
     breach or default in any material respect thereunder and, to the knowledge
     of each of the Sellers and Seller Related Parties, no other party to any of
     the Contracts is (with or without the lapse of time or the giving of
     notice, or both) in breach or default in any material respect thereunder.

          (i)  Litigation; Decrees.  Schedule 4(i) sets forth a list of all
               -------------------                                         
     lawsuits, claims, proceedings or investigations pending, or, to the
     knowledge of each of the Sellers and Seller Related Parties, threatened, as
     of the date of this Agreement, by or against or affecting any of the
     Sellers or any of the Acquired Assets.  Except as disclosed on Schedule
     4(i), none of the Sellers is in default under any material judgment, order
     or decree of any court, agency or other governmental authority applicable
     to such Seller, the Acquired Business or any of the Acquired Assets.

          (j)  Insurance.  The insurance policies currently maintained with
               ---------                                                   
     respect to each of the Sellers, the Acquired Business and the Acquired
     Assets are listed on Schedule 4(j).  All such policies are in full force
     and effect.  Each of the Sellers has heretofore made available to the Buyer
     true and complete copies of all such policies.

          (k)  Benefit Plans.  None of the Sellers has maintained or contributed
               -------------                                                    
     to any "employee pension benefit plans" (as defined in Section 3(2) of the
     Employee Retirement Income Security Act of 1974, as amended ("ERISA"))
     (sometimes referred to herein as "Pension Plans"), "employee welfare
     benefit plans" (as defined in Section 3(l) of ERISA), bonus, stock option,
     stock purchase, deferred compensation plans or arrangements, incentive and
     other employee fringe benefit plans (all the foregoing being herein called
     "Benefit Plans") for the benefit of any employees of any of the Sellers who
     are employed primarily in the Acquired Business.

          (l)  Absence of Changes or Events.  Except as disclosed on Schedule
               ----------------------------                                  
     4(l), since

                                       13
<PAGE>
 
     the date of the Balance Sheet, there has not been any material adverse
     change in the assets, financial condition or results of operations of the
     Acquired Business. Since the date of the Balance Sheet, each of the Sellers
     has conducted the Acquired Business in the ordinary course and in
     substantially the same manner as presently conducted, and neither of the
     Sellers has taken any action that, if taken after the date hereof, would
     constitute a material breach of any of the covenants set forth in Section
     5.

          (m)  Compliance with Applicable Laws; Environmental Matters.
               ------------------------------------------------------ 

               (i)  Except as set forth in Schedule 4(m), the each of the
          Sellers, to the knowledge of each of the Sellers and Seller Related
          Parties, is in compliance with all applicable statutes, laws,
          ordinances, rules, orders and regulations of any governmental
          authority or instrumentality, domestic or foreign, except where
          noncompliance would not have a material adverse effect on the assets,
          financial condition or results of operations of the Acquired Business.
          Except as set forth in Schedule 4(m), none of the Sellers or Seller
          Related Parties has received any written communication from a
          governmental authority that alleges that any of the Sellers is not in
          compliance, in respect of the Acquired Business, in all material
          respects, with applicable laws, ordinances, rules and regulations.

               (ii) Except as set forth in Schedule 4(m), to the knowledge of
          each of the Sellers and Seller Related Parties, none of the operations
          or properties of any of the Sellers is the subject of any
          investigation, in respect of the Acquired Business, evaluating whether
          any remedial action is needed to respond to a release of any Hazardous
          Substance (defined below) into the environment, and none of the
          Sellers has received any written communication from a governmental
          authority that alleges that any of the Sellers is not in compliance in
          any material respects, with any applicable foreign laws, ordinances,
          rules and regulations relating to the environment ("Environmental
          Laws") in respect of the Acquired Business.  Each of the Sellers has
          filed all material notices required in respect of the Acquired
          Business to be filed by them under any Environmental Law.  To the
          knowledge of the Sellers and Seller Related Parties, none of the
          Sellers has any material contingent liabilities in respect of the
          Acquired Business in connection with any Hazardous Substance that
          individually or in the aggregate would have adverse effect on the
          assets, financial condition or results of operations of the Acquired
          Business.  "Hazardous Substance" includes: (i) any hazardous, toxic or
          dangerous waste, substance or material defined as such in (or for the
          purposes of) the Comprehensive Environmental Response, Compensation
          and Liability Act, as amended, and any so-called superfund or
          superlien law, or any other Environmental Law, including Environmental
          Laws relating to or imposing liability or standards of conduct
          concerning any hazardous or toxic waste, substance or material in
          effect on the date of this Agreement, (ii) asbestos or polychlorinated
          biphenyls, and (iii) any other chemical, material or substance,
          exposure to which is prohibited, limited or

                                       14
<PAGE>
 
          regulated by any federal, state, foreign or local governmental
          authority pursuant to any Environmental Law or any health and safety
          or similar law, code, ordinance, rule or regulation, order or decree,
          and which could reasonably pose a hazard to the health and safety of
          workers at or users of any properties included in the Acquired Assets
          or cause damage to the environment.

          (n)  Employee and Labor Relations.  Except as set forth on Schedule
               ----------------------------                                  
     4(n), (i) there is no labor strike, dispute, or work stoppage or lockout
     actually pending, or, to the knowledge of any of the Sellers and Seller
     Related Parties, threatened, against or affecting the Acquired Business;
     (ii) to the knowledge of any of the Sellers and Seller Related Parties, no
     union organizational campaign is in progress with respect to the employees
     of the Acquired Business; (iii) to the knowledge of the Sellers and Seller
     Related Parties, each of the Sellers is in compliance in all material
     respects with all laws applicable to the Acquired Business respecting
     employment (including wages and hours) and employment practices, and is not
     engaged in any unfair labor practice; (iv) there is no pending or, to the
     knowledge of the Sellers and Seller Related Parties, threatened unfair
     labor practice charge or complaint or grievance against any of the Sellers
     in connection with the Acquired Business; and (vi) no charges with respect
     to or relating to the Acquired Business are pending before the Equal
     Employment Opportunity Commission or any state or local agency responsible
     for the prevention of unlawful employment practices.

          (o)  Licenses; Permits.  Except as disclosed on Schedule 4(o), all
               -----------------                                            
     material licenses, permits or authorizations issued or granted to each of
     the Sellers by governmental authorities or agencies and applicable to the
     Acquired Business are validly held by each such Seller, and each such
     Seller has complied with all material requirements in connection therewith.

          (p)  Inventory. Except as set forth in Schedule 4(p), all inventory of
               ---------
     the Acquired Business is of a quality usable and salable in the ordinary
     course of business.

          (q)  [Intentionally Omitted.]
                ---------------------  

          (r)  Product Liability.  Except as set forth on Schedule 4(r), to the
               -----------------                                               
     knowledge of any of the Sellers and Seller Related Parties, there is no
     liability and no basis for asserting any present or future action arising
     out of any injury to individuals as a result of the consumption or use of
     any products prepared, sold, or delivered by any of the Sellers.

          (s)  Certain Business Relationships with the Company.  None of the
               -----------------------------------------------              
     Sellers or Seller Related Parties has been involved in any business
     arrangement or relationship with the Company within the past twelve (12)
     months, and none of the Sellers or Seller Related Parties owns any asset,
     tangible or intangible, which is used in the operation of the Acquired
     Business.

                                       15
<PAGE>
 
          (t)  Disclosure.  The representations and warranties contained in this
               ----------                                                       
     Section 4 do not contain any untrue statement of a material fact or omit to
     state any material fact necessary in order to make the statements and
     information contained in this Section 4 not misleading.

          (u)  No Representation Regarding Lease Consents.  Notwithstanding any
               ------------------------------------------                      
     provision herein to the contrary, Sellers and the Seller Related Parties
     make no representation, warranty, or covenant regarding the consents,
     approvals or notices required by any of the leases of the Premises in
     connection with the purchase of the Acquired Assets or the termination of
     the Subleases pursuant to this Agreement and the Franchise Termination
     Agreement.

     5.   Covenants of the Sellers and Seller Related Parties.  Each of the
          ---------------------------------------------------              
Sellers and Seller Related Parties covenants and agrees as follows:

          (a)  Access.  Prior to the Closing, each of the Sellers will give the
               ------                                                          
     Buyer and its representatives, employees, counsel and accountants
     reasonable access, during normal business hours and upon reasonable notice,
     to the personnel, properties, books and records of each of the Sellers;
     provided, however, that such access does not unreasonably disrupt the
     --------  -------                                                    
     normal operations of the Sellers.

          (b)  Conduct of the Sellers.  Except with the prior written consent of
               ----------------------                                           
     the Buyer or as otherwise expressly permitted by this Agreement, none of
     the Sellers shall take (and none of the Seller Related Parties shall cause
     or permit any of the Sellers to take) any action, at any time on or after
     the date hereof and at or prior to the Closing, that would, or that could
     reasonably be expected to, result in (i) any of the representations and
     warranties of any of the Sellers or Seller Related Parties set forth in
     this Agreement being breached or (ii) any of the conditions to the purchase
     and sale of the Acquired Assets set forth in Section 3 not being satisfied.

          (c)  Preservation of the Acquired Business.  Each of the Sellers will
               -------------------------------------                           
     carry on (and the Seller Related Parties will cause the Sellers to carry
     on) the Acquired Business diligently and in the ordinary course,
     substantially in the same manner as heretofore conducted, and keep its
     retail operations substantially intact, including its present relationships
     with suppliers and customers and others having business relations with it.
     Each of the Sellers will maintain (and the Seller Related Parties will
     cause the Sellers to maintain) inventory at each of the Stores, prior to
     the Closing Date, at a level consistent with the Sellers' past practices.
     Except with the written consent of the  Buyer, none of the Sellers will
     grant or permit any new Lien to be placed upon any of the Acquired Assets,
     and none of the Sellers will close, or permit the closure of, any of its
     Stores upon which the Acquired Business is presently conducted.  Except
     with the written consent of the Buyer, the Sellers shall not amend (and the
     Seller Related Parties shall not cause or permit the Sellers to amend) in
     any material respect or terminate any of the agreements identified in

                                       16
<PAGE>
 
     Schedule 4(h) or enter into any new agreement (other than any supply
     agreement or contract, with respect to which the Sellers have consulted
     with the Buyer) relating to the Acquired Business which, if existing as of
     the date hereof, would be required to be disclosed on any of the Schedules
     to the representations and warranties of any of the Sellers and Seller
     Related Parties in Section 4 of this Agreement.

          (d)  Confidentiality.  Each of the Sellers and Seller Related Parties
               ---------------                                                 
     will keep confidential, and cause its affiliates and instruct its and its
     affiliates' officers, directors, employees and advisors to keep
     confidential, all information concerning the transactions contemplated by
     this Agreement (including as to the parties hereto) and all nonpublic
     information relating to the Acquired Business, except as required by law or
     administrative process and except for information which becomes public
     other than as a result of a breach of this Section 5(d).

          (e)  Insurance.  The Sellers shall keep, or cause to be kept, all
               ---------                                                   
     insurance policies set forth on Schedule 4(j), or replacements therefor
     with reputable firms and providing no lesser coverage (in amount or scope),
     in full force and effect through the close of business on the Closing Date.

          (f)  Covenant Not To Compete.  Each of the Sellers and Seller Related
               -----------------------                                         
     Parties agrees that he, she or it (as applicable) will not directly or
     indirectly compete with the Buyer for a period of one (1) year from the
     Closing Date.  The phrase "directly or indirectly compete" shall include:
     (i) owning, managing, operating, or controlling, or participating in the
     ownership, management, operation, or control of, or being connected with or
     having any interest in, as a stockholder, director, officer, employee,
     agent, consultant, assistant, advisor, sole proprietor, partner or
     otherwise, any business (other than any existing business of the Sellers
     not acquired hereunder) involving the production, distribution or sale of
     cookies, cookie-like or decorated cookie products within a radius of five
     (5) miles of any of the Stores or any store that is owned, operated or
     franchised by the Buyer or a subsidiary of the Buyer, at present or in the
     future, and (ii) soliciting or attempting to solicit the services of any
     employees of Buyer or any affiliate of Buyer.  If any of the provisions of
     this Section 5(f) is held to be unenforceable, the remaining provisions
     shall nevertheless remain enforceable, and the court making such
     determination shall modify, among other things, the scope, duration, or
     geographic area of this covenant to preserve the enforceability hereof to
     the maximum extent then permitted by law.  The enforceability of this
     covenant is subject to the injunctive and other equitable powers of a
     court.

          (g)  Other Transactions.  Prior to the Closing, none of the Sellers,
               ------------------                                             
     Seller Related Parties or any affiliate of any of the Sellers or Seller
     Related Parties, shall, directly or indirectly, encourage, solicit,
     initiate or participate in discussions or negotiations with any
     corporation, partnership, person, or other entity or group (other than the
     Buyer and its representatives) concerning any merger, sale of securities,
     sale of substantial assets or similar transaction involving any of the
     Sellers.  In the event that any of the Sellers receives

                                       17
<PAGE>
 
     an offer relating to any such transaction, such Seller will promptly notify
     the Buyer of such proposal.

     6.   Representations and Warranties of the Buyer.  The Buyer hereby
          -------------------------------------------                   
represents and warrants to the Sellers as follows:

          (a)  Authority.  The Buyer is a corporation duly organized, validly
               ---------                                                     
     existing and in good standing under the laws of the State of Delaware.  The
     Buyer has all requisite corporate power and authority to enter into this
     Agreement and to consummate the transactions contemplated hereby and
     thereby.  All corporate acts and other proceedings required to be taken by
     the Buyer to authorize the execution, delivery and performance of this
     Agreement and the consummation of the transactions contemplated hereby and
     thereby have been duly and properly taken.  This Agreement has been duly
     executed and delivered by the Buyer and constitutes a valid and binding
     obligation of the Buyer, enforceable against the Buyer in accordance with
     its terms.  When executed and delivered at the Closing, it will be duly
     executed and delivered by the Buyer and will constitute its valid and
     binding obligation, enforceable against it in accordance with its terms.
     The execution and delivery of this Agreement do not, and the consummation
     of the transactions contemplated hereby and thereby and compliance with the
     terms hereof and thereof will not, conflict with, or result in any
     violation of or default (with or without notice or lapse of time, or both)
     under, or give rise to a right of termination, cancellation or acceleration
     of any obligation, or result in the creation of any Lien upon any of the
     properties or assets of the Buyer under, any provision of (i) the General
     Corporation Law of the State of Delaware, (ii) the Certificate of
     Incorporation or By-laws of the Buyer, (iii) any material note, bond,
     mortgage, indenture, deed of trust, license, lease, contract, commitment or
     agreement to which the Buyer is a party or by which any of its properties
     are bound, or (iv) any judgment, order, or decree, or material statute,
     law, ordinance, rule or regulation applicable to the Buyer or their
     respective properties or assets.

          (b)  Actions and Proceedings, etc.  There are no (i) outstanding
               ----------------------------                               
     judgments, orders, writs, injunctions or decrees of any court, governmental
     agency or arbitration tribunal against the Buyer which have a material
     adverse effect on the ability of the Buyer to consummate the transactions
     contemplated hereby, or (ii) actions, suits, claims or legal,
     administrative or arbitration proceedings or investigations pending or, to
     the best knowledge of the Buyer, threatened against the Buyer, which are
     likely to have a material adverse effect on the ability of the Buyer to
     consummate the transactions contemplated hereby.

     7.   Covenants of the Buyer.  The Buyer covenants and agrees that, except
          ----------------------                                              
as contemplated by this Agreement, the Buyer will keep confidential, and cause
its affiliates and instruct its and its affiliates' officers, directors,
employees and advisors to keep confidential, all nonpublic information relating
to the Sellers or the Acquired Business, except as required by law or
administrative process and except for information which becomes public other
than as a result of a

                                       18
<PAGE>
 
breach of this Section 7; provided, however, that the obligations of the Buyer
                          --------  -------     
under this Section 7 shall terminate upon the occurrence of the Closing.

     8.   Mutual Covenants.  Each of the Sellers and the Buyer covenants and
          ----------------                                                  
agrees as follows:

          (a)  Best Efforts.  Subject to the terms and conditions of this
               ------------                                              
     Agreement, each of the parties will use its best efforts to cause the
     Closing to occur.  The Buyer acknowledges that certain consents to the
     transactions contemplated by this Agreement may be required from third
     parties and that such consents have not been obtained.  Each of the Sellers
     and the Buyer shall use its best efforts to, and shall cooperate with each
     other to obtain as soon as practicable, the consent, approval or waiver, in
     form reasonably satisfactory to the Sellers and the Buyer, from any person
     whose consent, approval or waiver is necessary to assign or transfer any
     Acquired Asset to the Buyer or otherwise to satisfy the conditions;
     provided however, that nothing contained in this ? 8(a) shall require the
     Buyer or the Sellers or Seller Related Parties to incur any liability or
     pay any amounts to third parties except as otherwise required by this
     Agreement.  The covenants contained in this Section 8(a) shall continue
     after the Closing Date.

          (b)  Cooperation.  The Buyer and each of the Sellers shall cooperate
               -----------                                                    
     with each other for a period of ninety (90) days after the Closing to
     ensure the orderly transition of the Acquired Business from the Sellers to
     the Buyer and to minimize any disruption to the Acquired Business that
     might result from the transactions contemplated hereby.

          (c)  Publicity. Each of the Sellers and the Buyer agree that, from the
               ---------
     date hereof through the Closing Date, no public release or announcement
     concerning the transactions contemplated hereby shall be issued by any such
     party without the prior consent of the other parties, and, to the extent
     practical, of each person named therein (which consent shall not be
     unreasonably withheld), except as such release or announcement may be
     required by any franchising or other law or the rules or regulations of any
     United States or foreign securities exchange, in which case the party
     required to make the release or announcement shall allow the other parties
     reasonable time to comment on such release or announcement in advance of
     such issuance.

          (d)  Notice of Developments; Supplementing of Schedules.  Each of the
               --------------------------------------------------              
     parties will give prompt written notice and full disclosure to the other
     parties of (A) any information which would have been required to be set
     forth or described in any such Schedule which is necessary to make the
     Schedule (and the information contained therein) complete, correct and
     accurate, or (B) any material development affecting the ability of the
     parties to consummate the transactions contemplated by this Agreement.  No
     disclosure by any party pursuant to this Section 8(d), however, shall be
     deemed to amend or supplement the Schedules or to prevent or cure any
     misrepresentation, breach of warranty or breach of covenant contained in
     this Agreement or the Schedules or in any exhibit thereto or in any

                                       19
<PAGE>
 
     document delivered in connection with the transactions contemplated by this
     Agreement.

     9.   Employee and Related Matters.
          ---------------------------- 

          (a)  Employment Offers.  The Buyer and each of the Sellers agree that
               -----------------                                               
     all Store level employees of the Sellers actively employed by the Sellers
     (not including employees on a leave of absence for any reason) on the
     Closing Date (collectively, the "Employees") shall be offered employment
     with the Buyer (all such employees who accept such employment offers are
     hereinafter referred to as "Continued Employees"). The Buyer agrees that
     each employment offer to an Employee shall be conditioned upon the waiver
     in writing by each such employee of any right of such employee to severance
     payments from the Sellers. Notwithstanding the foregoing, it is understood
     that nothing in this Agreement shall prohibit or restrict the Buyer, at any
     time subsequent to the Closing Date, from terminating Continued Employees,
     changing compensation levels or other terms and conditions of employment.
     The Buyer does not assume, and each of the Sellers jointly and severally
     hereby agrees to indemnify against, and hold Buyer harmless of and from,
     claims and damages for wages or benefits accrued on or before the Closing
     Date or relating to periods ending prior to or on the Closing Date.

          (b)  Employee Withholding and Reporting.  Each Seller shall transfer 
               ---------------------------------- 
     to the Buyer copies of any records (including, but not limited to, copies
     of Forms W-4, Employee Withholding Allowance Certificates) relating to
     withholding and payment of income and employment taxes (federal, state and
     local) and FICA taxes with respect to wages paid by such Seller during the
     1998 calendar year to any Continued Employees. Each Seller shall provide
     all of its employees, including Continued Employees, with Forms W-2, Wage
     and Tax Statements, for the 1998 calendar year setting forth the wages paid
     and taxes withheld by such Seller with respect to such employees for the
     1998 calendar year.

          (c)  No Rights of Employment.  Nothing in this Section 9, express or
               -----------------------                                        
     implied, is intended to confer or shall confer upon any Sellers' employees,
     former employees or any Continued Employee any rights or remedies of any
     nature or kind whatsoever under or by reason of this Agreement, including,
     without limitation, any rights of employment.

     10.  Further Assurances.  From time to time, as and when requested by a
          ------------------                                                
party hereto, the other parties shall execute and deliver, or cause to be
executed and delivered, all such documents and instruments and shall take, or
cause to be taken all such further or other actions, as such other party may
reasonably deem necessary or desirable to consummate the transactions
contemplated by this Agreement.

     11.  Indemnification.
          --------------- 

          (a)  Tax Indemnification.
               ------------------- 

                                       20
<PAGE>
 
               (i)  Each of the Sellers and Seller Related Parties jointly and
          severally agrees to indemnify the Buyer and its affiliates, and each
          of their respective officers, directors, employees and agents, and
          hold them harmless from any loss, liability, claim, damage or expense
          (including reasonable legal fees and expenses) (collectively, "Loss")
          suffered or incurred by any such indemnified party arising from Taxes
          applicable to the Acquired Business or the Acquired Assets, in each
          case attributable to taxable years or periods ending at the time of or
          prior to the Closing and, with respect to any Straddle Period, the
          portion of such Straddle Period ending at the time of the Closing. The
          Buyer shall be liable for and shall pay and shall indemnify each of
          the Sellers and Seller Related Parties for all Taxes applicable to the
          Acquired Business or the Acquired Assets that are attributable to
          taxable years or periods beginning immediately after the Closing or,
          with respect to any Straddle Period, the portion of such Straddle
          Period beginning immediately after the Closing. For purposes of this
          Section 11(a), any Straddle Period shall be treated on a "closing of
          the books" basis as two partial periods, one ending at the time of the
          Closing and the other beginning immediately after the Closing;
          provided, however, that Taxes (such as property Taxes) imposed on a
          --------  -------                                                  
          periodic basis shall be allocated pro rata on a daily basis in
          accordance with the principles under Section 164(d) of the Code.
          "Straddle Period" means any taxable year or period beginning before
          and ending after the Closing.

               (ii) Notwithstanding paragraph (i), any sales Tax, use Tax, real
          property transfer or gains Tax, documentary stamp Tax or similar Tax
          attributable to the sale or transfer of the Acquired Business or the
          Acquired Assets (the "Transfer Tax") shall be paid by the Sellers.
          Each of the Sellers and Seller Related Parties jointly and severally
          agrees to indemnify the Buyer and its affiliates, and each of their
          respective officers, directors, employees and agents, and hold them
          harmless from any Loss arising from or related to the Transfer Tax.

               (iii) The Sellers (and each of the Seller Related Parties) or the
          Buyer, as the case may be, shall provide prompt reimbursement for any
          Tax paid by a party or parties all or a portion of which is the
          responsibility of one or more of the other parties in accordance with
          the terms of this Section 11(a); provided, however, that any claim for
                                           --------  -------                    
          reimbursement asserted against any of the Sellers or Seller Related
          Parties may, at the Buyer's election, be offset against the unpaid
          portion, if any, of the Deferred Payments as provided in Section
          11(e). Within a reasonable time prior to the payment of any such Tax,
          the party paying such Tax shall give notice to the other parties of
          the Tax payable and the portion which is the liability of each such
          party or parties, although failure to do so will not relieve such
          party or parties from its liability hereunder except to the extent the
          indemnifying party is materially adversely affected thereby.

               (iv) Each party shall promptly notify the other parties in
          writing, upon

                                      21

<PAGE>
 
          receipt of notice of any pending or threatened Tax audits,
          examinations or assessments which may affect the Tax liabilities for
          which a party would be required to indemnify another party pursuant to
          paragraph (i) of this Section 11(a), although failure to do so will
          not relieve a party from its liability hereunder, except to the extent
          such is materially adversely affected thereby. The Sellers shall have
          the right to control any Tax audit or administrative or court
          proceeding relating to taxable periods ending at the time of or before
          the Closing, and to employ counsel of their choice at their expense;
          provided, however, that the Buyer shall be entitled to participate 
          --------  -------                         
          at its own expense in (but shall have no right to control) any Tax
          audit or administrative or court proceeding relating to taxable
          periods ending at the time of or before the Closing to the extent that
          its interest could be materially adversely affected. In the case of
          the Straddle Period, the Sellers shall be entitled to participate at
          their expense in (but, except as provided below, shall have no right
          to control) any Tax audit or administrative or court proceeding
          relating in whole or in part to Taxes attributable to the portion of
          such Straddle Period ending at the time of the Closing and, with the
          written consent of the Buyer, and at the sole expense of the Sellers
          and the Seller related Parties, may assume the entire control of such
          audit or proceeding. Neither the Buyer nor any of its affiliates may
          settle any Tax claim for any taxable year or period ending at or
          before the time of the Closing or for any Straddle Period which may be
          the subject of indemnification by the Sellers or Seller Related
          Parties under paragraph (i) of this Section 11(a) without the prior
          written consent of the Sellers, which consent may not be unreasonably
          withheld.

               (v)  After the Closing, the Sellers on the one hand, and the
          Buyer, on the other hand, shall:

                    (1)  assist the other party in preparing any Tax Returns
               which such other party is responsible for preparing and filing;

                    (2)  cooperate fully in preparing for any audits of, or
               disputes with taxing authorities regarding, any Tax Returns
               relating to the Acquired Business or the Acquired Assets;

                    (3)  make available to the other and to any taxing authority
               as reasonably requested all information, records, and documents
               relating to Taxes relating to the Acquired Business or the
               Acquired Assets;

                    (4)  provide timely notice to the other in writing of any
               pending or threatened Tax audits or assessments relating to the
               Acquired Business or the Acquired Assets for taxable periods for
               which the other may have a liability under this Section 11(a);
               and

                    (5)  furnish the other with copies of all correspondence
               received

                                       22
<PAGE>
 
               from any taxing authority in connection with any Tax audit or
               information request with respect to any such taxable period.

          (b)  Other Indemnification by the Sellers and Seller Related Parties.
               ---------------------------------------------------------------  
     Each of the Sellers and Seller Related Parties jointly and severally agree
     to indemnify the Buyer and its affiliates and each of their respective
     officers, directors, employees and agents, and hold them harmless from any
     Loss suffered or incurred by any such indemnified party (other than any
     relating to Taxes for which the exclusive indemnification provisions are
     set forth in Section 11(a)) to the extent arising from:

               (i)    any breach of any representation or warranty of any of the
          Sellers or Seller Related Parties contained in this Agreement or in
          any Schedule, exhibit, certificate, instrument or other document
          delivered pursuant hereto or thereto (respectively, the "Related
          Documents");

               (ii)   any breach of any covenant of any of the Sellers or Seller
          Related Parties contained in this Agreement requiring performance
          after the Closing Date;

               (iii)  any Excluded Liabilities, any Vendor Accounts, any of the
          prorations to be paid by the Seller pursuant to Section 1(h) hereof,
          any penalty, fee or other liability arising from the Sellers' lack of
          authority to do business in any jurisdiction in which it presently
          conducts business, or any Bulk Sales Liabilities;

               (iv)   any lawsuit, claim, proceeding or investigation, known or
          unknown, existing as of the date of this Agreement or asserted at any
          time thereafter, by or against the Buyer (or affiliate of Buyer) or
          any of the Acquired Assets, including without limitation the
          proceedings, investigations or matters disclosed, or for which
          disclosure is required, pursuant to this Agreement;

     provided, however, that none of the Sellers or Seller Related Parties shall
     --------  -------                                                          
     have any liability under Section 11(b)(i) or (ii) to the extent the
     liability or obligation arises as a result of any action taken or omitted
     to be taken by the Buyer or any of its affiliates contrary to the express
     requirements of this Agreement. Notwithstanding anything contained in this
     ? 11(b) to the contrary, the Sellers shall not be required to indemnify the
     Buyer or its affiliated entities from any Loss pursuant to ? 11(b) until
     the Buyer, or the Buyer and its affiliated entities in the aggregate, have
     suffered Loss in excess of a $25,000 aggregate threshold (the
     "Indemnification Threshold"); provided however, once the Buyer, or the
                                   -------- -------                        
     Buyer and its affiliated entities have suffered Loss in an aggregate amount
     equal to or greater than the Indemnification Threshold, the Seller shall be
     obligated to indemnify the Buyer and its affiliated entities for all such
     Loss, including the first $25,000 of Loss; provided that the
     Indemnification Threshold shall not apply to, and the Sellers jointly and
     severally hereby agree to indemnify, save and hold harmless the Buyer and
     its affiliates on a dollar for dollar basis for, any Loss described in ??
     11(a) or 11(b)(iii) above.

                                       23
<PAGE>
 
          (c)  indemnification by the Buyer.  The Buyer shall indemnify each of
               ----------------------------                                    
     the Sellers and Seller Related Parties and their respective officers,
     directors, employees and agents against and hold them harmless from any
     Loss suffered or incurred by any such indemnified party (other than any
     relating to Taxes for which the exclusive indemnification provisions are
     set forth in paragraph (a) of this Section 11) to the extent arising from:

               (i)   any breach of any representation or warranty of the Buyer
          contained in this Agreement or in any certificate delivered pursuant
          hereto;

               (ii)  any breach of any covenant of the Buyer contained in this
          Agreement requiring performance after the Closing Date; or

               (iii) any Assumed Liabilities.

          (d)  Procedures Relating to Indemnification (Other than under Section
               ----------------------------------------------------------------
     11(a)).  In order for a party (the "indemnified party") to be entitled to
     ------                                                                   
     any indemnification provided for under this Agreement (other than under
     Section 11(a)) in respect of, arising out of or involving a claim or demand
     made by any person, firm, governmental authority or corporation against the
     indemnified party (a "Third Party Claim"), such indemnified party must
     notify the indemnifying party in writing, and in reasonable detail, of the
     Third Party Claim within ten (10) business days after receipt by such
     indemnified party of written notice of the Third Party Claim; provided,
                                                                   -------- 
     however, that failure to give such notification shall not affect the
     -------                                                             
     indemnification provided hereunder except to the extent the indemnifying
     party shall have been actually prejudiced as a result of such failure.
     Thereafter, the indemnified party shall deliver to the indemnifying party,
     within five (5) business days after the indemnified party's receipt
     thereof, copies of all notices and documents (including court papers)
     received by the indemnified party relating to the Third Party Claim.

          If a Third Party Claim is made against an indemnified party, the
     indemnifying party will be entitled to participate in the defense thereof
     and, if it so chooses, to assume the defense thereof with counsel selected
     by the indemnifying party and reasonably satisfactory to the indemnified
     party. Should the indemnifying party so elect to assume the defense of a
     Third Party Claim, the indemnifying party will not be liable to the
     indemnified party for legal expenses subsequently incurred by the
     indemnified party in connection with the defense thereof. If the
     indemnifying party assumes such defense, the indemnified party shall have
     the right to participate in the defense thereof and to employ counsel, at
     its own expense, separate from the counsel employed by the indemnifying
     party, it being understood that the indemnifying party shall control such
     defense. The indemnifying party shall be liable for the fees and expenses
     of counsel employed by the indemnified party for any period during which
     the indemnifying party has not assumed the defense thereof (other than
     during any period in which the indemnified party shall have failed to give
     notice of the

                                       24
<PAGE>
 
     Third Party Claim as provided above). If the indemnifying party chooses to
     defend or prosecute any Third Party Claim, all the parties hereto shall
     cooperate in the defense or prosecution thereof. Such cooperation shall
     include the retention and (upon the indemnifying party's request) the
     provision to the indemnifying party of records and information which are
     reasonably relevant to such Third Party Claim, and making employees
     available on a mutually convenient basis to provide additional information
     and explanation of any material provided hereunder. Whether or not the
     indemnifying party shall have assumed the defense of a Third Party Claim,
     the indemnified party shall not admit any liability with respect to, or
     settle, compromise or discharge, such Third Party Claim without the
     indemnifying party's prior written consent (which consent shall not be
     unreasonably withheld).

          (e)  Certain Set-off Rights.  At the Buyer's election, all payments, 
               ----------------------       
     if any, to be made by any of the Sellers or Seller Related Parties under
     Section 11 of this Agreement may, on prior written notice to Sellers and
     Seller Related Parties, be made by reducing on a dollar-for-dollar basis
     any unpaid balance of the Deferred Payments. The rights and remedies
     granted to the Buyer under this Section 11(e) are in addition to any other
     remedies to which the Buyer may be entitled, at law or in equity.
     Notwithstanding the foregoing, before any set-off rights may be exercised,
     the Buyer shall give written notice to Sellers (and to Centennial so long
     as it holds or controls any of the Deferred Payments) of any claim for
     indemnification hereunder, specifying in reasonable detail the grounds for
     indemnification and the amount of the set-off, and Sellers may object to
     any such set-off by delivering a written objection to the Buyer (and to
     Centennial so long as it holds or controls any of the Deferred Payments)
     within thirty (30) days after Sellers' receipt of the Buyer's notice. If
     Sellers fail to object within the thirty (30) day period specified, Sellers
     shall waive any right to object to the Buyer's right of indemnification
     hereunder or the amount of the set-off. If Sellers dispute either the
     Buyer's right to indemnification, or the amount of the set-off, or both,
     then Centennial shall retain the amount of the set-off pending resolution
     of the dispute. Each such party agrees to make available to the other party
     and the attorneys and accountants of the other such party, within a
     reasonable time after a request is made, all books and records which are
     reasonably required by such requesting party to evaluate a claim for
     indemnification or objection hereunder.

     12.  Assignment.  This Agreement and the rights and obligations hereunder
          ----------                                                          
shall not be assignable or transferable by the Buyer or the Sellers (other than
by operation of law in connection with a merger, a sale of substantially all the
assets, or a liquidation of the Buyer or the Sellers) without the prior written
consent of the other parties hereto (which consent shall not be unreasonably
withheld); provided, however, that the Buyer may assign its right to purchase
           --------  -------                                                 
the Acquired Assets hereunder to a parent, subsidiary or affiliate of the Buyer
without the prior written consent of any of the Sellers or Seller Related
Parties; provided further, however, that no assignment shall limit or affect the
         ----------------  -------                                              
assignor's obligations hereunder. In connection with seeking any such consent, a
party proposing to so assign or transfer its rights and obligations shall give
to the party whose consent is sought reasonable details of the proposed
assignment or transfer,

                                       25
<PAGE>
 
including the proposed method of making adequate provision for such party's
obligations hereunder.

     13.  No Third-Party Beneficiaries.  Except as provided for indemnified
          ----------------------------                                     
parties in Section 11, this Agreement is for the sole benefit of the parties
hereto and their permitted assigns and nothing herein expressed or implied shall
give or be construed to give to any person or entity, other than the parties
hereto and such assigns, any legal or equitable rights hereunder.

     14.  Termination.
          ----------- 

          (a)  Anything contained herein to the contrary notwithstanding, this
     Agreement may be terminated and the transactions contemplated hereby
     abandoned at any time prior to the Closing Date upon the following terms:

               (i)   The Buyer and all of the Sellers, but only all of the
          Sellers acting together, may terminate this Agreement by mutual
          written consent at any time prior to the Closing;

               (ii)  The Buyer may terminate this Agreement at any time by
          giving written notice to the Sellers if the Buyer is not satisfied in
          its sole discretion with the results of its continuing business, legal
          and accounting due diligence investigation regarding the Sellers,
          Acquired Business, the Acquired Assets or the Assumed Liabilities
          pursuant to Section 3 above;

               (iii) The Buyer may terminate this Agreement by giving written
          notice to the Sellers at any time prior to the Closing (A) in the
          event any of the Sellers or Seller Related Parties has breached any
          material representation, warranty, or covenant contained in this
          Agreement in any material respect, the Buyer has notified the Sellers
          of the breach, and the breach has continued without cure for a period
          of fifteen (15) days after the notice of breach; or (B) if the Closing
          shall not have occurred on or before October 30, 1998, by reason of
          the failure of any condition precedent under ? 3(a) hereof (unless the
          failure results primarily from the Buyer breaching any representation,
          warranty, or covenant contained in this Agreement);

               (iv)  The Sellers, but only all of the Sellers acting together,
          may terminate this Agreement by giving written notice to the Buyer at
          any time prior to the Closing (A) in the event the Buyer has breached
          any material representation, warranty, or covenant contained in this
          Agreement in any material respect, the Sellers have notified the Buyer
          of the breach, and the breach has continued without cure for a period
          of fifteen (15) days after the notice of breach; or (B) if the Closing
          shall not have occurred on or before October 30, 1998 by reason of the
          failure of any condition precedent under ? 3(b) hereof (unless the
          failure results primarily from either of the Sellers or Seller Related
          Parties breaching any representation, warranty, 

                                       26
<PAGE>
 
          or covenant contained in this Agreement).

          (b)  In the event of termination by the Sellers or the Buyer pursuant
     to this Section 14, written notice thereof shall forthwith be given to the
     other parties and the transactions contemplated by this Agreement shall be
     terminated, without further action by either party. If the transactions
     contemplated by this Agreement are terminated as provided herein:

               (i)   the Buyer shall return all documents and other material
          received from the Sellers relating to the transactions contemplated
          hereby, whether so obtained before or after the execution hereof, to
          the Sellers; and

               (ii)  all confidential information received by the Buyer with
          respect to the Acquired Business shall be kept confidential.

          (c)  If this Agreement is terminated and the transactions contemplated
     hereby are abandoned as described in this Section 14, this Agreement shall
     become void and of no further force and effect, except for the provisions
     of (i) Section 16 hereof relating to certain expenses, (ii) Section 8(c)
     hereof relating to publicity, (iii) Section 22 hereof relating to finder's
     fees and broker's fees, and (iv) this Section 14. Nothing in this Section
     14 shall be deemed to release either party from any liability for any
     breach by such party of the terms and provisions of this Agreement or to
     impair the right of either party to compel specific performance by the
     other party of its obligations under this Agreement.

     15.  Survival of Representations.  The representations and warranties in
          ---------------------------                                        
this Agreement and in any other document delivered in connection herewith shall
survive the Closing and shall terminate at the close of business eighteen (18)
months following the Closing Date, except that all representations and
warranties relating to Taxes shall continue in full force and effect after
Closing subject only to any applicable statutes of limitations.

     16.  Expenses.  Whether or not the transactions contemplated hereby are
          --------                                                          
consummated, except as otherwise expressly provided in this Agreement, all costs
and expenses incurred in connection with this Agreement and the transactions
contemplated hereby shall be paid by the party incurring such costs and
expenses.

     17.  Amendments; Waiver.  No amendment of any provision of this Agreement
          ------------------                                                  
shall be valid unless the same shall be in writing and signed by the Buyer and
each of the Sellers and Seller Related Parties.  No waiver by any party of any
default, misrepresentation, or breach of warranty or covenant hereunder, whether
intentional or not, shall be deemed to extend to any prior or subsequent
default, misrepresentation, or breach of warranty or covenant hereunder or
affect in any way any rights arising by virtue of any prior or subsequent such
occurrence.

     18.  Notices.  All notices or other communications required or permitted to
          -------                                                               
be given 

                                       27
<PAGE>
 
hereunder shall be in writing and shall be delivered by hand or sent prepaid
telex, cable or telecopy, or sent, postage prepaid, by registered, certified or
express mail, or reputable overnight courier service and shall be deemed given
when so delivered by hand, telexed, cabled or telecopied, or if mailed, three
days after mailing (one business day in the case of express mail or overnight
courier service), as follows:

          (i)  if to a Seller or Seller Related Party:

               The Cookie Conglomerate
               4536 Chamblee Dunwoody Road, Suite 221
               Atlanta, GA  30338
               Telecopy:  (770) 554-9356

          with a copy to:

               Lawler & Tanner, P.C.
               200 Galleria Parkway
               Attn:  Frances Faddis Tanner
               Suite 1640
               Atlanta, GA 30339
               Telecopy:  (770) 563-8810

          (ii) if to the Buyer:

               Mrs. Fields' Original Cookies
               2855 E. Cottonwood Parkway, Suite 400
               Salt Lake City, Utah  84121
               Attention:  Legal Department
               Telecopy:  (801) 736-5945

          with a copy to:

               Jones, Waldo, Holbrook & McDonough, P.C.
               170 South Main Street, Suite 1500
               Salt Lake City, Utah 84101
               Attention:  Glen D. Watkins
               Telecopy:  (801) 328-0537


     19.  Interpretation.  The headings contained in this Agreement, in any
          --------------                                                   
exhibit or Schedule hereto and in the table of contents to this Agreement, are
for reference purposes only and shall not affect in any way the meaning or
interpretation of this Agreement.

                                       28
<PAGE>
 
     20.  Counterparts.  This Agreement may be executed in one or more
          ------------                                                
counterparts, all of which shall be considered one and the same agreement, and
shall become effective when one or more such counterparts have been signed by
each of the parties and delivered to the other party.

     21.  Entire Agreement.  This Agreement contains the entire agreement and
          ----------------                                                   
understanding between the parties hereto with respect to the subject matter
hereof and supersedes all prior agreements, representations and understandings,
written or oral, relating to such subject matter.  The exhibits, annexes and
Schedules identified in this Agreement are hereby incorporated by reference.

     22.  Fees.  Each party hereto hereby agrees, represents and warrants that
          ----                                                                
no person has acted in connection with this Agreement or the transactions
contemplated hereby as a broker or finder and that no person is entitled to any
brokerage fee, finder's fee or commission with respect thereto.  The parties
further agree to hold the other party harmless from any damages, claims or
expenses asserted against such party as a result of any person claiming a
commission or finder's fee for the transactions contemplated herein.

     23.  Severability.  If any provision of this Agreement or the application
          ------------                                                        
of any such provision to any person or circumstance shall be held invalid,
illegal or unenforceable in any respect by a court of competent jurisdiction,
such invalidity, illegality or unenforceability shall not affect any other
provision hereof.

     24.  Attorney's Fees.  Should any litigation be commenced with respect to
          ---------------                                                     
any matters governed by this Agreement, the party prevailing shall be entitled,
in addition to such other relief as may be granted, to a reasonable sum for such
party's attorneys' fees and expenses determined by the court in such litigation.

     25.  No Third-Party Beneficiaries.  This Agreement shall not confer any
          ----------------------------                                      
rights or remedies upon any person or entity other than the parties and their
respective successors and permitted assigns.

     26.  Governing Law.  This Agreement shall be governed by and construed in
          -------------                                                       
accordance with the internal laws of the State of Utah applicable to agreements
made and to be performed entirely within such State, without regard to the
conflicts of law principles of such State.

     27.  Remedies.  Each of the parties acknowledges and agrees that each other
          --------                                                              
party would be damaged irreparably in the event any of the provisions of this
Agreement are not performed in accordance with their specific terms or otherwise
are breached.  Accordingly, each of the parties agrees that each other party
shall be entitled to an injunction or injunctions to prevent breaches of the
provisions of this Agreement and to enforce specifically this Agreement and the
terms and provisions hereof in any action instituted in any court of the United
States or any state thereof, having jurisdiction over the parties and the
matter, in addition to any other remedy to which it may be entitled, at law or
in equity.

                                       29
<PAGE>
 
     28.  Submission to Jurisdiction.  Each of the parties submits to the
          --------------------------                                     
jurisdiction of any state or federal court sitting in Salt Lake City, Utah, in
any action or proceeding arising out of or relating to this Agreement or the
Centennial Escrow Agreement and agrees that all claims in respect of the action
or proceeding may be heard and determined in any such court. Each party also
agrees not to bring any action or proceeding arising out of or relating to this
Agreement or the Centennial Escrow Agreement in any other court. Each of the
parties waives any defense of inconvenient forum to the maintenance of any
action or proceeding so brought and waives any bond, surety, or other security
that might be required of any other party with respect thereto. Each party
agrees that a final judgment in any action or proceeding so brought shall be
conclusive and may be enforced by suit on the judgment or in any other manner
provided by law or at equity.

                                       30
<PAGE>
 
     IN WITNESS WHEREOF, the parties have caused this Agreement to be duly
executed as of the date first written above.

SELLERS:                            BUYER:

THE COOKIE CONGLOMERATE, LLP        MRS. FIELDS' ORIGINAL COOKIES, INC.
 

By:______________________           By:_________________________________________
 Its:____________________            Its:_______________________________________


THE COOKIE CONGLOMERATE, INC.
 

By:______________________
 Its:____________________


SELLER RELATED PARTIES:


_________________________ 
Ronald A. Eichel


_________________________ 
Alan M. Kuehn

                                       31
<PAGE>
 
                                  EXHIBIT "A"

                                List of Stores

 

Citadel Mall                            Haywood Mall
728 Citadel Mall                        700 Haywood Road
Charleston, SC  29407         Greenville, SC  29607
 
McAlister Square                        Carolina Place Mall
291 McAlister Square          11025 Carolina Place Parkway
Greenville, SC  29607         Pineville, NC  28134
 
Independence Mall                       Columbiana Mall
3500 Oleander Drive           100 Columbiana Circle
Wilmington, NC  28403         Columbia, SC  29212

Dayton Mall
2700 Miamisburg Centerville
Dayton, OH  45459

Columbia Mall
7201 AL-156 Two Notch Road
Columbia, SC  29223

Westgate Mall
205 Blackstock Road
Spartanburg, SC  29301

Asheville Mall
3 South Tunnel Road
Asheville, NC  28828

Northwoods Mall
2150 Northwoods Blvd.
North Charleston, SC  29406

                              Page 1 of Exhibit A
<PAGE>
 
                                  EXHIBIT "B"

                             Store Cash (by Store)

                              Page 1 of Exhibit B
<PAGE>
 
                                  EXHIBIT "C"

                                 BILL OF SALE


     KNOW ALL MEN BY THESE PRESENTS, that ________________________, a ________
corporation ("Seller"), for and in consideration of Ten Dollars ($10.00) and
other good and valuable consideration, the receipt and sufficiency of which is
hereby acknowledged, has transferred, granted, bargained, sold, conveyed, and by
these presents does hereby transfer, grant, bargain, sell, convey, and deliver
to Mrs. Fields' Original Cookies, Inc., a Delaware corporation ("Buyer"), and
its successors and assigns, all right, title and interest in and to the assets
described in Exhibit A (the "Assets").

     TO HAVE AND TO HOLD the Assets unto the Buyer, and its successors and
assigns, to and for its own use, forever.

     Seller warrants to Buyer, and its successors and assigns, that at the time
of delivery of this Bill of Sale to Buyer, Seller has good and valid legal title
to the Assets and good and lawful right to grant, bargain, sell, convey, and
deliver as aforesaid, and that title to the Assets is, as of the date of
delivery of the Assets to Buyer, free of all claims, liens, security interests,
and encumbrances whatsoever. Seller further warrants that upon delivery of the
Bill of Sale to Buyer, Buyer shall have good and valid legal title to the
Assets, free and clear of all claims, liens security interests, and other
encumbrances of any nature, other than those of persons claiming by, through or
under the Buyer.

                              Page 1 of Exhibit C
<PAGE>
 
     IN WITNESS WHEREOF, the undersigned Seller has executed this Bill of Sale
as of the ____ day of __________, 1998.


SELLER:                               THE COOKIE CONGLOMERATE, LLP,
                                      a Georgia limited liability partnership

 

                                      By:_______________________________________
                                      Name:_____________________________________
                                      Title:____________________________________



                                      THE COOKIE CONGLOMERATE, INC.
                                      a Georgia corporation

 

                                      
                                      By:_______________________________________
                                      Name:_____________________________________
                                      Title:____________________________________
 
STATE OF ______________  )
                              : ss.
COUNTY OF _____________  )


     On the ____ the day of _______________, 1998, personally appeared before me
_____________  and _____________  who, being by me duly sworn, did say that they
are the general partners of The Cookie Conglomerate, L.L.P, a Georgia limited
liability partnership, that such instrument was signed in behalf of such
partnership, and ___________________ and ___________________ acknowledged to me
that the partnership executed the same.



                              __________________________________________________
                              NOTARY PUBLIC
                              Residing at:______________________________________

My Commission Expires:

________________________

                             Page 2 of Exhibit C
<PAGE>
 
STATE OF ______________       )
                                         :  ss.
COUNTY OF _____________       )


     On the ____ the day of _______________, 1998, personally appeared before me
_____________ who, being by me duly sworn, did say that he is the
_____________________ of The Cookie Conglomerate, Inc. a Georgia corporation,
that such instrument was signed in behalf of such company by authority of a
resolution of its Board of Directors and ___________________ acknowledged to me
that the company executed the same.



                                   _____________________________________________
                                   NOTARY PUBLIC
                                   Residing at:_________________________________

My Commission Expires:

_______________________

                              Page 3 of Exhibit C
<PAGE>
 
                           EXHIBIT A TO BILL OF SALE


                       (ATTACH LIST OF ACQUIRED ASSETS)

                              Page 4 of Exhibit C
<PAGE>
 
                                  EXHIBIT "D"

                          CENTENNIAL ESCROW AGREEMENT

                      Mrs. Fields' Original Cookies, Inc.

       THIS ESCROW AGREEMENT (this "Agreement"), dated as of September ____,
1998, is entered into by and among MRS. FIELDS' ORIGINAL COOKIES, INC., a
Delaware corporation (the "Buyer"), the undersigned Sellers and Seller Related
Parties (collectively, "Seller Parties"), and CENTENNIAL BANK, a banking
institution chartered under the laws of the State of Utah (the "Bank").

       (a)  The Buyer and Seller Parties have entered into that certain Asset
Purchase Agreement, dated as of ______________, 1998 (the "Asset Purchase
Agreement"), setting forth the terms and conditions upon which the Buyer will
purchase from the Sellers all or substantially all of the Sellers' assets.  A
copy of the Asset Purchase Agreement is attached hereto as Exhibit A.

       (b)  Pursuant to the Asset Purchase Agreement, the Buyer and Seller
Parties have agreed that at the Closing (as defined in the Asset Purchase
Agreement) Deferred Payments (as defined in the Asset Purchase Agreement and
representing $50,000 of the Purchase Price payable thereunder), shall be
deposited into an Escrow Account (the "Escrow Account") with the Escrow Agent
and disbursed therefrom subject to the terms and conditions of the Asset
Purchase Agreement and this Agreement.  The Closing Date (as defined in the
Asset Purchase Agreement) shall be set forth on Exhibit B attached hereto and by
reference made a part hereof.

       (c)  Subject to the terms of the Asset Purchase Agreement and this
Agreement, the Buyer and Seller Parties have agreed that the Bank shall serve as
the escrow agent with respect to the Escrow Account, and the Bank (hereinafter
referred to as the "Escrow Agent") has agreed to serve in such capacity.

       NOW, THEREFORE, based on the foregoing premises, which are hereby
incorporated by this reference, and for and in consideration of the mutual
covenants and promises herein contained, the parties hereto agree as follows:

       1.   Delivery Into Escrow.  Upon Closing, the sum of Fifty Thousand
            --------------------                                          
Dollars ($50,000.00), representing the full amount of the Deferred Payments (the
"Escrow Funds"), shall be delivered by the Buyer to the Escrow Agent for deposit
into the Escrow Account.

       2.   Disbursement From Escrow.
            ------------------------ 

            a. Disbursements to Seller Parties.  Subject to subparagraph 2.b.
               -------------------------------                               
       below, the Escrow Agent shall disburse the Escrow Funds to the Seller
       Parties on the later of _______________, or the date determined in
       accordance with subsection 1(f)(ii) of the Asset Purchase Agreement.

                              Page 1 of Exhibit D
<PAGE>
 
            b. Condition to Disbursement to Seller Parties.  The Escrow Agent
               -------------------------------------------                   
       shall disburse the Escrow Funds to Seller Parties in accordance with
       subparagraph 2.a. above, provided that

               (1)  each of the conditions set forth in subsection 1(f) of the
            Asset Purchase Agreement is satisfied, and

               (2)  prior to any disbursement of the Escrow Funds, neither the
            Buyer nor its agents shall have delivered a Set-Off Notice (defined
            below) to the Escrow Agent.

            c. Disbursement In Event of Escrow Agent's Receipt Of Set-Off 
               ----------------------------------------------------------  
       Notice.  In the event Buyer or its agent or representative delivers a
       ------
       Set-Off Notice to Seller Parties and the Escrow Agent, the Escrow Agent,
       after providing written notice to Seller Parties of the Escrow Agent's
       receipt of the Set-Off Notice, shall pay the amount demanded in the Set-
       Off Notice from the Escrow Funds to the Buyer unless, within thirty (30)
       days after Seller Parties' Receipt Date (defined below), the Escrow Agent
       receives a written objection from Seller Parties (the "Objection") to the
       Escrow Agent's disbursement of the amount demanded by the Buyer in the
       Set-Off Notice. In the event it receives no Objection, the Escrow Agent
       shall:

               (1)  no earlier than the applicable date specified in paragraph
          2.a. above, disburse (A) to Seller Parties, the portion of the Escrow
          Funds scheduled for such disbursement, if any, with respect to which
          the Buyer has not exercised its set-off rights pursuant to the Set-Off
          Notice, and (B) to the Buyer, the portion of the Escrow Funds
          scheduled for such disbursement, if any, with respect to which the
          Buyer has exercised its set off rights pursuant to the Set-Off Notice
          and the Escrow Agent has not received an Objection; and,

               (2)  hold in the Escrow Account any remaining portion of the
          Escrow Funds, and disburse the same, only in accordance with an order
          of a court having jurisdiction as provided in paragraph 2.g. below or
          pursuant to the Buyer's and Seller Parties' joint written instructions
          to the Escrow Agent.

          The procedures outlined in this paragraph are not intended to replace
     the rights or obligations of the Buyer or Seller Parties under the Asset
     Purchase Agreement.

          d.   Payment of Interest.  Interest earned on the Escrow Funds shall 
               -------------------                                             
     be paid monthly by the Escrow Agent to Seller Parties or, at Seller 

                              Page 2 of Exhibit D
<PAGE>
 
     Parties' election, shall be deposited into the Escrow Account; provided
     that, in the event the Escrow Agent receives a Set-Off Notice from Buyer,
     accrued and accruing interest shall not be paid to the Seller but shall be
     held in the Escrow Account for disbursement only in accordance with
     paragraphs 2.b. and c. above as a part of the Escrow Funds subject thereto.

          e. Set-Off Notice.  As used in this Agreement, the term "Set-Off
             --------------                                               
     Notice" shall mean a written notice given to the Escrow Agent of the
     Buyer's exercise of its set-off rights pursuant to Section 11(e) of the
     Asset Purchase Agreement and setting forth the date on which such notice
     was received by Seller Parties from the Buyer ("Seller Parties' Receipt
     Date").

          f. Method of Delivery.  The Escrow Agent shall make the disbursements
             ------------------                                  
     of the Escrow Funds as required by this Agreement, by wire transfer or
     other immediately available funds.

          g. Disputes.  If the Escrow Agent shall be unable to disburse the
             --------                                                      
     Escrow Funds in accordance with this Agreement, the Escrow Agent shall
     disburse the Escrow Funds in the manner directed by any court having
     jurisdiction over all of the parties to the Agreement, whether pursuant to
     an interpleader action commenced by the Escrow Agent or otherwise.

     3.   Manner of Holding Escrow Funds; Security.  The Escrow Funds shall be
          ----------------------------------------                            
deposited and held by the Escrow Agent in a FDIC-insured, interest-bearing
account established by the Buyer and Seller Parties with the Escrow Agent on or
before the Closing. In addition to such FDIC insurance, the Escrow Agent shall
pledge as security for the deposit securities issued by the government of the
United States or an agency thereof and owned by the Escrow Agent in a principal
amount not less than the principal amount of the Escrow Funds on deposit in the
Escrow Account and interest accrued thereon. No less frequently than on a
quarterly basis, the Escrow Agent shall increase, or decrease, as the case may
be, the principal amount of such securities that the Escrow Agent is required to
pledge pursuant to paragraph 3 so that the amount of such securities will equal
the amount of Escrow Funds then on deposit with Escrow Agent.

     4.   Term.  The term of this Agreement shall commence on the date hereof
          ----                                                               
and, except as otherwise provided herein, shall terminate on the earlier of (A)
the disbursement of all of the Escrow Funds and interest accrued thereon, or (B)
the Escrow Agent's interpleader of the Escrow Funds as permitted hereby.  In the
event of an interpleader of or other litigation concerning the disbursement of
the Escrow Funds, the Buyer's and Seller Parties' rights thereto shall be
governed by the terms and conditions of the Asset Purchase Agreement rather than
by this Agreement.

                              Page 3 of Exhibit D 
<PAGE>
 
     5.   Duties of Escrow Agent.  The parties agree as follows:
          ----------------------                                

          a. The Escrow Agent is not and shall not be deemed to be an agent for
     any other party for any purpose and is merely acting as a depository and in
     a ministerial capacity hereunder with the limited duties herein prescribed.

          b. The Escrow Agent does not have and shall not be deemed to have any
     responsibility in respect of any instructions, certificate or notice
     delivered to it other than to faithfully carry out the obligations
     undertaken in this Agreement and to follow the directions in such
     instructions or notice in accordance with the terms hereof.

          c. The Escrow Agent is not and shall not be deemed to be liable for
     any action taken or omitted by it in good faith and may rely on, and act in
     accordance with, the advice of its counsel without liability on its part
     for any action taken or omitted in accordance with such advice. In any
     event, its liability hereunder shall be limited to liability for gross
     negligence, willful misconduct, or bad faith on its part.

          d. The Escrow Agent may conclusively rely on and act in accordance
     with any certificate, instruction, notice, letter, telegram, cablegram, or
     other written instrument believed by it to be genuine and to have been
     signed by the proper party or parties.

          e. The Escrow Agent may apply for advice of counsel of its choice
     and may rely upon such advice or may act or refrain from acting in
     accordance with such advice.

          f. The Buyer shall pay all of the Escrow Agent's fees and costs in
     setting up and servicing the Escrow Account during the term of this
     Agreement. In addition, the Buyer and Seller Parties shall reimburse the
     Escrow Agent for its reasonable fees and expenses, including attorneys'
     fees, incurred to save harmless, indemnify, and defend the Escrow Agent
     for, from, and against any loss, damages, liability, judgment, costs, and
     expenses, whatsoever, including counsel fees, suffered or incurred by it by
     reason of, or on account of, any misrepresentations made to it or its
     status or activities as Escrow Agent under this Agreement except for any
     loss, damage, liability, judgment, costs, or expenses resulting from gross
     negligence, willful misconduct, or bad faith on the part of the Escrow
     Agent.

          g. If any legal proceeding is instituted against it, the Escrow Agent
     agrees promptly to give notice of such proceeding to all of the other
     parties to this Agreement. The Escrow Agent shall not be required to
     institute 

                              Page 4 of Exhibit D
<PAGE>
 
     legal proceedings of any kind.

          h. The Escrow Agent shall not, by act, delay, omission, or otherwise,
     be deemed to have waived any right or remedy it may have either under this
     Agreement or generally, unless such waiver be in writing, and no waiver
     shall be valid unless it is in writing, signed by the Escrow Agent, and
     then only to the extent expressly therein set forth. A waiver by the Escrow
     Agent under the terms of this Agreement shall not be construed as a bar to,
     or waiver of, the same or any other such right or remedy which it would
     otherwise have on any other occasion.

          i. The Escrow Agent may resign as such hereunder by giving written
     notice of such resignation to the Buyer and Seller Parties. Upon receipt of
     such notice, the Buyer and Seller Parties shall furnish to the Escrow Agent
     written instructions for the release of the Escrow Funds (or such portion
     thereof as may then be in escrow) to a substitute Escrow Agent which
     (whether designated by written instructions from the parties hereto jointly
     or, in the absence thereof, by instructions from a court of competent
     jurisdiction to the Escrow Agent) shall be a law firm doing business in the
     State of Utah, an attorney licensed to practice in the State of Utah, or a
     title company, bank, or trust company organized and doing business under
     the laws of the United States or any state thereof. Such substitute Escrow
     Agent shall thereafter hold the Escrow Funds received by it pursuant to the
     terms of this Agreement and otherwise act hereunder as if it were the
     Escrow Agent originally named herein. The Escrow Agent's duties and
     responsibilities hereunder shall terminate upon the release of all of the
     Escrow Funds then held in escrow according to such written instruction or
     upon such delivery as herein provided. This Agreement shall not otherwise
     be assignable by the Escrow Agent without the prior written consent of each
     of the parties hereto.

          j. The Escrow Agent hereby acknowledges receipt of a copy of the Asset
     Purchase Agreement, but, except for reference thereto for certain terms and
     conditions not set forth herein, the Escrow Agent is not charged with any
     duty or obligation arising under any such documents or any other agreements
     between any of the other parties hereto, and the Escrow Agent's
     responsibilities, as Escrow Agent, shall be governed solely by this
     Agreement.

          k. The Buyer and Seller Parties expressly agree that Escrow Agent has
     the absolute right at the Escrow Agent's election to file an action in
     interpleader and to deposit with the clerk of the court all documents and
     funds held pursuant to this Agreement. In the event such action is filed,
     the Buyer and Seller Parties jointly and severally agree to pay the Escrow
     Agent's cancellation charges and costs, expenses and reasonable attorneys'
     fees which the Escrow Agent is required to expend or incur in the
     interpleader action, the 

                              Page 5 of Exhibit D
<PAGE>
 
     amount thereof to be fixed and judgment therefor to be rendered by the
     court in such action. Upon filing the action, the Escrow Agent shall
     thereupon be fully released and discharged from all obligations to further
     perform any duties or obligations otherwise imposed by this Agreement. The
     rights of the Escrow Agent under paragraphs 5.g. and k. and 9. shall
     survive any termination or expiration of this Agreement.

       6.   Diligence.  Should it be necessary for the Escrow Agent to accept or
            ---------                                                           
act upon any instruments, directions, documents or instruments signed or issued
by, or on behalf of, any corporation, partnership, trade name or individual, it
shall not be necessary for the Escrow Agent to inquire into the authority of the
person or persons who have issued or authenticated such papers unless and to the
extent specifically provided hereinabove.

       7.   Notices.  All notices hereunder shall be deemed to have been duly
            -------                                                          
given if mailed by United States registered or certified mail, with return
receipt requested, postage prepaid, if sent by overnight express mail or courier
service, or if sent by electronic facsimile, to the parties at the following
addresses and numbers (or at such other addresses and numbers as shall be given
in writing by either party to the other), and shall be deemed complete upon
receipt or refusal to accept delivery as indicated in the return receipt or in
the receipt of such express mail or courier service:

       If to Seller Parties:     As Set Forth In the Asset Purchase Agreement


       If to the Buyer:    As Set Forth In the Asset Purchase Agreement


       If to the Escrow Agent:   Centennial Bank
                                 4605 Harrison Boulevard   
                                 Ogden, Utah 84403         
                                 Facsimile:  (801) 475-4280 

       8.   Amendment.  This Agreement may be altered or amended only with the
            ---------                                                         
written consent of all of the parties hereto.  Should the parties hereto attempt
to change this Agreement in a manner that would either increase the duties or
responsibilities of the Escrow Agent or which the Escrow Agent in its sole and
absolute discretion deems undesirable, the Escrow Agent may resign as Escrow
Agent by notice to the parties hereto, and until a successor of the Escrow Agent
is appointed by the parties other than Escrow Agents and accepts such
appointment, the Escrow Agent's only duty shall be to hold the Escrow Funds in
accordance with the original instructions contained in this Agreement.

       9.   Attorneys' Fees.  In the event of any suit or other proceeding
            ---------------                                               
between the parties hereto with respect to any of the transactions contemplated
hereby or the subject matter hereof, the prevailing party shall, in addition to
such other relief as the court may award, be entitled to recover attorneys,
fees, expenses, and costs incurred in connection therewith.

                              Page 6 of Exhibit D 
<PAGE>
 
     10.  Entire Agreement. This Agreement contains the entire agreement among
          ----------------    
the parties hereto, and supersedes any and all previous oral and written and all
contemporaneous oral negotiations, commitments, writings and understandings
among the parties with respect to the matters specified herein.

     11.  Applicable Law.  This Agreement shall be construed in accordance
          --------------                                                  
with and governed by the laws of the State of Utah without giving effect to
choice of law provisions.

     12.  Counterparts. This Agreement may be executed in two or more 
          ------------                                               
counterparts and by different parties hereto in separate counterparts, with the
same effect as if all parties had signed the same document.  All such
counterparts shall be deemed an original, shall be construed together, and shall
constitute one and the same document.

                              Page 7 of Exhibit D  
 
<PAGE>
 
       IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of
the date first above written.


BUYER:                          MRS. FIELDS' ORIGINAL COOKIES, INC.
 
 
 
                                By______________________________
                                Its_____________________________   


SELLERS:                        THE COOKIE CONGLOMERATE, LLP


                             
                                ________________________________
                                By______________________________
                                Its_____________________________  


                                ________________________________
                                Date

                                THE COOKIE CONGLOMERATE, INC.



                                ________________________________ 
                                By______________________________
                                Its_____________________________  


                                ________________________________
                                Date



SELLER RELATED PARTIES:         ________________________________ 
                                Ronald A. Eichel



                                ________________________________ 
                                Alan M. Kuehn

                              Page 8 of Exhibit D  
 
<PAGE>
 
BANK/ESCROW AGENT:              CENTENNIAL BANK


                                By______________________________
                                Its_____________________________

                              Page 9 of Exhibit D  
 
<PAGE>
 
                         Exhibit A to Escrow Agreement

                             INTENTIONALLY OMITTED

                              Page 10 of Exhibit D  
 
<PAGE>
 
                         Exhibit B to Escrow Agreement

                                 (Closing Date)


       Closing Date of Asset Purchase Agreement: _________________, 1998.

                              Page 11 of Exhibit D  
 
<PAGE>
 
                                  EXHIBIT "E"

                              Allocation Schedule
 
 

Tangible Assets (Estimated)    $  740,000.00
 
Covenant Not To Compete        $  100,000.00
 
Goodwill (Estimated)           $1,960,000.00
                               -------------
 
Total:                         $2,800,000.00
                               =============

                              Page 1 of Exhibit E  
<PAGE>
 
                                  EXHIBIT "F"

                            CLOSING ESCROW AGREEMENT


       THIS ESCROW AGREEMENT (this "Agreement"), dated as of October __, 1998,
is entered into by and among MRS. FIELDS' ORIGINAL COOKIES, INC., a Delaware
corporation (the "Buyer"), THE COOKIE CONGLOMERATE, LLP, a Georgia limited
liability partnership ("Cookie LLP"), and THE COOKIE CONGLOMERATE, INC., a
Georgia corporation ("Cookie Co.") (Cookie LLP and Cookie Co. are collectively
hereinafter referred to as the "Seller"); RONALD A. EICHEL and ALAN M. KUEHN,
the partners of Cookie LLP and the shareholders of Cookie Co. (collectively,
"Seller Related Parties"); each a "party" in the singular and "parties" in the
plural, and LAWLER & TANNER, P.C., a Georgia professional corporation (the
"Escrow Agent").

       The Buyer, the Seller, and the Seller Related Parties have entered into
that certain Asset Purchase Agreement, dated as of _______________ (the "Asset
Purchase Agreement"), setting forth the terms upon which the Buyer will purchase
the Acquired Assets (as described and defined in the Asset Purchase Agreement)
from the Seller.  Unless otherwise defined herein, the capitalized defined terms
used in this Agreement have the meanings set forth in the Asset Purchase
Agreement.

       In consideration of its purchase of the Acquired Assets, the Buyer has
agreed at the Closing to deliver the Cash Purchase Price to the Escrow Agent to
be disbursed on and subject to the terms and conditions of the Asset Purchase
Agreement and this Escrow Agreement.

       NOW, THEREFORE, based on the foregoing premises, which are hereby
incorporated by this reference, and for and in consideration of the mutual
covenants and promises herein contained, the parties hereto agree as follows:

       1. Delivery Into Escrow.  Prior to or at the Closing, the following
          --------------------                                            
described documents (collectively, the "Escrowed Documents") and the following
described funds (collectively, the "Escrowed Funds") shall be deposited into
escrow with the Escrow Agent.

          a.     By the Seller.  The Seller, in addition to executed
                 -------------                                      
     counterparts of this Escrow Agreement, shall deposit the following with the
     Escrow Agent:

                 (1) the Bill of Sale executed by the Seller in the form
          required by the Asset Purchase Agreement;

                 (2) counterparts of agreements terminating the Franchise
          Agreements, effective as of the Closing, executed by the Seller in the
          form required by the Asset Purchase Agreement (the "Franchise
          Termination Agreements");

                              Page 1 of Exhibit F
<PAGE>
 
               (3) counterparts of the Escrow Agreement between the Buyer, the
          Seller, the Seller Related Parties, and Centennial Bank as escrow
          agent thereunder (the "Centennial Escrow Agreement"), providing for
          the disbursement of the Deferred Payments;

               (4) the opinion letter from counsel to the Seller and the Seller
          Related Parties in the form required by the Asset Purchase Agreement
          (the "Opinion Letter");

               (5) the information (current as of the Cutoff Date (defined
          below)) concerning the Vendor Accounts that the Seller is required to
          furnish to the Buyer pursuant to Section 1(j)(i) of the Asset Purchase
          Agreement (the "Vendor Account List"); and

               (6) the Seller's Closing Certificates in a form approved by the
          Buyer or its counsel, a Board Resolution from Cookie Co., and a
          Partnership Resolution from Cookie LLP (the "Seller's Closing
          Certificates").

          b.   By the Buyer.  The Buyer, in addition to executed counterparts
               ------------                                                  
     of this Escrow Agreement, shall deposit the following with the Escrow
     Agent:

               (1) the Cash Purchase Price;

               (2) the Buyer's Closing Certificate in a form approved by the
          Seller or its counsel;

               (3) counterparts of the Franchise Termination Agreement
          executed by the Franchisor.

     2.   Delivery Out of Escrow.
          ---------------------- 

          a.   Conditions to Disbursement from Escrow.  The Escrow Agent shall
               --------------------------------------                         
     disburse the Escrowed Documents and the Escrowed Funds in accordance with
     subparagraphs 2.b. and 2.c. below, only upon the occurrence of the
     following conditions:

               (1) The Escrowed Documents have been executed and deposited
          into escrow with the Escrow Agent as required by this Escrow Agreement
          and the Asset Purchase Agreement;

               (2) The Escrowed Funds have been deposited in escrow with the
          Escrow Agent as required by this Escrow Agreement and the Asset
          Purchase Agreement;

                              Page 2 of Exhibit F  
<PAGE>
 
               (3)  Each of the conditions to Closing set forth in this Escrow
          Agreement and the Asset Purchase Agreement has been satisfied or
          waived; and

               (4)  Each of the parties to the Asset Purchase Agreement or its
          respective counsel has notified the Escrow Agent in writing to proceed
          with the disbursement of the Escrowed Documents and the Escrowed Funds
          in accordance with this Escrow Agreement and the Asset Purchase
          Agreement.

          b.   Disbursement of Escrowed Documents and Escrowed Funds.  On 
               -----------------------------------------------------      
     October 6, 1998 (the "Closing Date"), subject to the satisfaction of each
     of the conditions contained in subparagraph 2.a. above, the Escrow Agent
     shall disburse the Escrowed Documents and the Escrowed Funds as follows:

               (1)  To Franchisor:
                    ------------- 

                    (a) Escrowed Funds in the amount of ____________________
               _________________ owed by the Seller to the Franchisor for rent
               accruing for periods through the Closing Date, based on
               information available to the parties at the Closing, and for
               inventory delivered to the Seller through the Closing Date; and

                    (b) Escrowed Funds in the amount of _______________________
               _______ owed by the Seller to the Franchisor for franchise fees
               through _______________ (the "Cutoff Date").

               The amounts set forth in subparagraphs 2.b(1)(a) and 2.b(1)(b)
               above are collectively referred to herein as the "Franchisor
               Accounts." Payments to the Franchisor for rent based on
               information obtained by the parties after the Closing Date, and
               for franchise fees for the period from the Cutoff Date to the
               Closing Date shall be paid in accordance with Section 1(h) of the
               Asset Purchase Agreement.

               (2)  To Vendors:  Escrowed Funds as necessary to pay fully each
                    ----------                                                
          of the Vendor Accounts, but only to the extent that the aggregate
          amount of the Vendor Accounts, exclusive of the Franchisor Accounts,
          exceeds Fifty Thousand Dollars (the "Net Accounts"), in accordance
          with the following procedures (the "Closing Disbursement Procedures"):

                    (a) The Escrow Agent shall issue checks at the Closing
               drawn upon the Escrow Account (defined below) in payment of
               the Net Accounts.

                              Page 3 of Exhibit F
<PAGE>
 
                    (b)  Copies of the checks so issued shall be provided to the
               Buyer no later than seven days after the Closing Date (defined
               below).

               (3)  To Seller:
                    --------- 

                    (a)  the Buyer's Closing Certificate;

                    (b)  executed counterparts of this Agreement and the
               Centennial Escrow Agreement;

                    (c)  executed counterpart of the Franchise Termination
               Agreement; and

                    (d)  by wire transfer to Seller's bank account as shown on
               Schedule 2.b(3)(d) hereto, the balance of the Escrowed Funds
               remaining after:

                         (i)  Escrow Agent's disbursement of Escrowed Funds to
                    pay fully each of the Net Accounts in excess of $50,000
                    according to the Closing Disbursement Procedures; and

                         (ii) Escrow Agent's disbursement of Escrowed Funds to
                    pay fully the Franchisor Accounts.

               (4)  To Buyer:
                    -------- 

                    (a)  the Seller's Closing Certificates;

                    (b)  the Opinion Letter;

                    (c)  the Bill of Sale;

                    (d)  executed counterparts of this Agreement and the
               Centennial Escrow Agreement; and

                    (e)  the Franchise Termination Agreement.

           c.  Date of Disbursement.  The Disbursement of the Escrowed Documents
               --------------------                                             
     and the disbursement of the Escrowed Funds and Retained Escrowed Funds
     shall occur as provided in subparagraph 2.b above, but in any event no
     later than October 30, 1998. Notwithstanding any date that may be affixed
     to the Bill of Sale, any closing certificate or the Franchise Termination
     Agreement, each of such instruments and documents shall be deemed executed
     and delivered on, and effective as of, the Closing Date. All prorations
     pursuant to Section 1(h) of the Asset Purchase Agreement shall be 

                              Page 4 of Exhibit F
<PAGE>
 
     made based on the Closing Date, to-wit: the Buyer shall be liable for all
     utility charges, Taxes, costs of operation and the Assumed Liabilities
     pursuant to Sections 1(c), 1(h) and 11(a)(i) of the Asset Purchase
     Agreement arising from periods commencing on or after the Closing Date, and
     shall be entitled to all revenues, profits and other benefits of operation
     arising from periods commencing on or after the Closing Date; the Seller
     shall be liable for all such utility charges, Taxes and costs of operation
     arising from periods ending prior to the Closing Date, and shall be
     entitled to keep and retain all revenues, profits and other benefits of
     operation arising from all periods ending prior to the Closing Date.

          d. Return of Escrow Deposits; Disputes.  If the Closing does not occur
             -----------------------------------                                
     by October 30, 1998, or as otherwise provided in subparagraph 2.b., the
     Escrow Agent shall immediately return the Escrowed Documents and the
     Escrowed Funds to the parties depositing the same.

     3.   Manner of Holding Escrowed Funds.  The Escrowed Funds, while held in
          --------------------------------                                    
the escrow account, shall be placed in the Escrow Agent's trust account (the
"Escrow Account"), provided that there are no restrictions on such account that
would prevent the Escrow Agent from disbursing the Escrowed Funds in accordance
with the schedule established in this Escrow Agreement.

     4.   Termination.  Except as set forth in subparagraph 7 below, this Escrow
          -----------                                                    
Agreement shall terminate (i) pursuant to subparagraph 2.d. if the Closing has
not occurred by October 30, 1998; (ii) upon the disbursement of all of the
Escrowed Documents and the Escrowed Funds in accordance with this Agreement; or
(iii) at any time by the written consent of each of the parties.

     5.   Duties of Escrow Agent.  The parties to this Agreement agree as 
          ----------------------                                         
follows:

          a. The Escrow Agent is not and shall not be deemed to be an agent with
     respect to any obligation or performance required of the Escrow Agent under
     this Agreement and is merely acting as a depository and in a ministerial
     capacity hereunder with the limited duties herein prescribed. The parties
     acknowledge that the Escrow Agent, in its capacity as Escrow Agent, is
     acting solely as a stakeholder at their request and for their convenience
     and that the Escrow Agent shall not be liable to either Buyer or Seller for
     any act or omission on its part unless taken or suffered in bad faith or in
     willful disregard of this Escrow Agreement or involving gross negligence on
     the part of the Escrow Agent.

          b. The Escrow Agent does not have and shall not be deemed to have any
     responsibility in respect of any instructions, certificate, or notice
     delivered to it other than to faithfully carry out the obligations
     undertaken in this Escrow Agreement and to follow the directions in such
     instructions or 

                           Page 5 of Exhibit F     
<PAGE>
 
     notice in accordance with the terms hereof.

          c. The Escrow Agent may conclusively rely on and act in accordance
     with any certificate, instruction, notice, letter, telegram, cablegram, or
     other written instrument reasonably believed by it to be genuine and to
     have been signed by the proper party or parties.

          d. If any legal proceeding is instituted by or against the Escrow
     Agent with respect to the Escrowed Documents, the Escrowed Funds or any
     matter governed by or that is the subject of this Agreement, the Escrow
     Agent agrees promptly to give notice of such proceeding to all of the
     parties to this Escrow Agreement.

          e. The Escrow Agent may resign as such hereunder by giving written
     notice of such resignation to the parties to this Escrow Agreement. Upon
     receipt of such notice, the parties hereto shall furnish to the Escrow
     Agent written instructions for the release of the Escrowed Documents and
     the Escrowed Funds (or such portion thereof as may then be in escrow) to a
     substitute Escrow Agent which (whether designated by written instructions
     from the parties hereto jointly or, in the absence thereof, by instructions
     from a court of competent jurisdiction to the Escrow Agent) shall be a law
     firm doing business in the State of Georgia, an attorney licensed to
     practice in the State of Georgia, or a title company, bank, or trust
     company organized and doing business under the laws of the United States or
     any state thereof. Such substitute Escrow Agent shall thereafter hold the
     Escrowed Documents and the Escrowed Funds received by it pursuant to the
     terms of this Escrow Agreement and otherwise act hereunder as if it were
     the Escrow Agent originally named herein. The Escrow Agent's duties and
     responsibilities hereunder shall terminate upon the release of all of the
     Escrowed Documents and the Escrowed Funds then held in escrow according to
     such written instruction or upon such delivery as herein provided. This
     Escrow Agreement shall not otherwise be assignable by the Escrow Agent
     without the prior written consent of each of the parties hereto.

          f. In the event of any dispute between the parties hereto, the Escrow
     Agent shall have the right, at any time, to deposit the Escrowed Funds with
     the clerk of any state or federal court of appropriate jurisdiction in
     Georgia and shall give written notice of such deposit to the Seller and the
     Buyer. Upon such deposit, the Escrow Agent shall be relieved and discharged
     of all further obligations and responsibilities hereunder.

          g. The Escrow Agent hereby acknowledges receipt of a copy of the Asset
     Purchase Agreement, but, except for reference thereto for certain terms and
     conditions not set forth herein, the Escrow Agent is not charged with any
     duty or obligation arising under any such documents or any other 

                              Page 6 of Exhibit F
<PAGE>
 
     agreements between or among any of the parties hereto, and the Escrow
     Agent's responsibilities, as Escrow Agent, shall be governed solely by this
     Escrow Agreement.

          h. The Escrow Agent or any member of his firm shall be permitted to
     act as counsel for the Seller in any dispute as to disbursement of the
     Escrowed Funds or any other dispute between the parties whether or not the
     Escrow Agent is in possession of the Escrowed Funds and continues to act as
     Escrow Agent.

     6.   Diligence.  Should it be necessary for the Escrow Agent to accept or
          ---------                                                           
act upon any directions, documents or instruments signed or issued by, or on
behalf of, any corporation, partnership, trade name or individual, it shall not
be necessary for the Escrow Agent to inquire into the authority of the person or
persons who have issued or authenticated such papers unless and to the extent
specifically provided hereinabove.

     7.   Indemnification of Escrow Agent.  The Buyer, the Seller, and the
          -------------------------------                                 
Seller Related Parties, jointly and severally, agree to indemnify and to save
and hold harmless the Escrow Agent, in its capacity as Escrow Agent hereunder,
from any claim, action, cause of action, suit, judgment, amount paid in
settlement, cost or expense (individually a "Loss" and collectively "Losses")
suffered or incurred by Escrow Agent, in its capacity as Escrow Agent hereunder,
based upon or arising out of this Escrow Agreement or Escrow Agent's performance
hereunder unless it shall be determined by a court of competent jurisdiction
from which no appeal is taken or allowed that the act or omission of Escrow
Agent giving rise to such Loss or Losses was taken or suffered in bad faith or
in willful disregard of this Escrow Agreement or constitutes gross negligence on
the part of the Escrow Agent.  The provisions of this Paragraph 7 shall survive
the termination of this Agreement.

     8.   Notices.  All notices hereunder shall be deemed to have been duly 
          -------                                                          
given if mailed by United States registered or certified mail, with return
receipt requested, postage prepaid, if sent by overnight express mail or courier
service, or if sent by electronic facsimile, to the parties at the following
addresses and numbers (or at such other addresses and numbers as shall be given
in writing by either party to the other) and shall be deemed complete upon
receipt or refusal to accept delivery as indicated in the return receipt or in
the receipt of such express mail or courier service:

          (i) if to a Seller or Seller Related Party:

              The Cookie Conglomerate
              4536 Chamblee Dunwoody Road, Suite 221
              Atlanta, GA  30338
              Telecopy:  (770) 554-9356

          with a copy to:

              Lawler & Tanner, P.C.

                              Page 7 of Exhibit F
<PAGE>
 
                 200 Galleria Parkway
                 Attn:  Frances Faddis Tanner
                 Suite 1640
                 Atlanta, GA 30339
                 Telecopy:  (770) 563-8810

            (ii) if to the Buyer:

                 Mrs. Fields' Original Cookies
                 2855 E. Cottonwood Parkway, Suite 400
                 Salt Lake City, Utah  84121
                 Attention:  Legal Department
                 Telecopy:  (801) 736-5945

            with a copy to:

                 Jones, Waldo, Holbrook & McDonough, P.C.
                 170 South Main Street, Suite 1500
                 Salt Lake City, Utah 84101
                 Attention:  Glen D. Watkins
                 Telecopy:  (801) 328-0537

       9.   Amendment.  This Escrow Agreement may be altered or amended only
            ---------                                                       
with the written consent of all of the parties hereto.  Should the parties
hereto attempt to change this Escrow Agreement in a manner either that the
Escrow Agent in its sole and absolute discretion deems undesirable or that would
increase the duties or responsibilities of the Escrow Agent, the Escrow Agent
may resign as Escrow Agent by notice to the parties hereto, and until a
successor of the Escrow Agent is appointed by the parties other than the Escrow
Agent and accepts such appointment, the Escrow Agent's only duty shall be to
hold the Escrowed Documents and the Escrowed Funds in accordance with the
original instructions contained in this Escrow Agreement.

       10.  Attorneys Fees.  In the event of any suit or other proceeding
            --------------                                               
between the parties hereto with respect to any of the transactions contemplated
hereby or the subject matter hereof, the prevailing party shall, in addition to
such other relief as the court may award, be entitled to recover reasonable
attorneys fees, expenses, and costs incurred in connection therewith.

       11.  Entire Agreement.  This Escrow Agreement contains the entire
            ----------------                                            
agreement between the parties hereto, and supersedes any and all previous oral
and written and all contemporaneous oral negotiations, commitments, writings and
understandings of the parties with respect to the matters specified herein.

       12.  Applicable Law.  This Agreement shall be construed in accordance
            --------------                                                  
with and governed by the laws of the State of Georgia without giving effect to
choice of law provisions.

       13.  Submission to Jurisdiction.  Each of the parties submits to the
            --------------------------                                     
jurisdiction of any 

                              Page 8 of Exhibit F 
<PAGE>
 
state or federal court of appropriate jurisdiction in Georgia in any action or
proceeding arising out of this Escrow Agreement and agrees that all claims in
respect of the action or proceeding shall be heard and determined in any such
court. Each party also agrees not to bring any action or proceeding arising out
of this Escrow Agreement in any other court. Each of the parties waives any
defense of inconvenient forum to the maintenance of any action or proceeding so
brought and waives any bond, surety, or other security that might be required of
any other party with respect thereto. Each party agrees that a final judgment in
any action or proceeding so brought shall be conclusive and may be enforced by
suit on the judgment or in any other manner provided by law or at equity.

       14.  Counterparts. This Agreement may be executed in two or more
            ------------                                               
counterparts and by different parties hereto in separate counterparts, with the
same effect as if all parties had signed the same document.  All such
counterparts shall be deemed an original, shall be construed together, and shall
constitute one and the same document.

                              Page 9 of Exhibit F
<PAGE>
 
       IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of
the date first above written.

BUYER:                          MRS. FIELDS' ORIGINAL COOKIES, INC.
 
 
 
                                By___________________________________
                                Its__________________________________ 


SELLERS:                        THE COOKIE CONGLOMERATE, LLP



                                _____________________________________
                                By___________________________________
                                Its__________________________________ 


                                _____________________________________
                                Date

                                THE COOKIE CONGLOMERATE, INC.


                                _____________________________________
                                By___________________________________
                                Its__________________________________


                                _____________________________________ 
                                Date



SELLER RELATED PARTIES:         _____________________________________ 
                                Ronald A. Eichel



                                _____________________________________ 
                                Alan M. Kuehn

ESCROW AGENT:              LAWLER & TANNER, P.C.

                             Page 10 of Exhibit F
<PAGE>
 
                                By___________________________________
                                Its__________________________________

                             Page 11 of Exhibit F

<PAGE>
 
                               SCHEDULE 2.B(3)(D)
                             SELLER'S BANK ACCOUNT

                             Page 12 of Exhibit F





<PAGE>
 
                                  EXHIBIT "G"

                    TERMINATION AGREEMENT AND MUTUAL RELEASE


       THIS TERMINATION AGREEMENT AND MUTUAL RELEASE (the "Agreement") is made
and entered into ____________________________, by and between GREAT AMERICAN
COOKIE COMPANY, INC., a Delaware corporation ("Company"), and THE COOKIE
CONGLOMERATE, LLP, a Georgia limited liability partnership, and THE COOKIE
CONGLOMERATE, INC., a Georgia corporation, RONALD A. EICHEL and ALAN M. KUEHN
(collectively, the "Franchise Parties").


                                R E C I T A L S

       A.   The Company and the Franchise Parties have entered into certain
License Agreements (the "License Agreements") and Sublease Agreements (the
"Subleases") for the operation of Cookie System Facilities (the "Facilities") at
eleven (11) locations set forth in Exhibit "A" attached hereto.

       B.   The Franchise Parties no longer desire to operate the Facilities.

       C.   Company and the Franchise Parties desire, upon the terms contained
in this Agreement, to terminate the License Agreements and Subleases and, except
as provided in this Agreement, to release each other from any liability under
the License Agreements and Subleases or otherwise arising as a result of the
parties' relationship.

       NOW, THEREFORE, in consideration of the mutual covenants and promises
contained in this Agreement and other good and valuable consideration, the
receipt and sufficiency of which are acknowledged, Company and the Franchise
Parties agree as follows:

       1.   RECITALS AND EXHIBITS.  The recitals and Exhibits hereto are
            ---------------------                                       
incorporated in this Agreement by this reference.

       2.   TERMINATION.  Upon the terms described in this Agreement, and except
            -----------                                                         
as provided in Paragraph 7 of this Agreement, the License Agreements and
Subleases and all of the parties' respective rights and obligations under those
documents are terminated effective as of the date of this Agreement.  Within
thirty (30) days of the date of this Agreement, the Franchisor shall return to
the Franchise Parties the deposits, listed on Exhibit A attached hereto, paid to
the Franchisor by the Franchise Parties pursuant to the Subleases.  The
Franchise Parties agree that Company may take over the Facilities and all of
their assets, without paying any further consideration to the Franchise Parties,
on the effective date of this Agreement or as the parties otherwise agree.

                              Page 1 of Exhibit G
<PAGE>
 
       3.   RELEASE OF COMPANY PARTIES.  The Franchise Parties, for themselves
            --------------------------                                        
and their successors, heirs, executors, administrators, personal
representatives, agents, assigns, partners, shareholders, directors, officers,
employees and affiliated entities (collectively, the "Releasing Parties"),
hereby forever release and discharge Company and its affiliated corporations,
and all of their respective officers, directors, shareholders, employees,
agents, successors and assigns (collectively, the "Company Parties"), from any
and all claims, damages, demands, causes of action, suits, duties, liabilities
and agreements of any nature and kind which any of the Releasing Parties now
have, ever had or, but for this Agreement, hereafter would or could have against
any of the Company Parties arising out of their obligations under the License
Agreements and Subleases or otherwise from the Releasing Parties' relationship
with any of the Company Parties from the beginning of time to the date of this
Agreement.  However, this release does not release Mrs. Fields' Original
Cookies, Inc., an affiliate of the Company ("MFOC") from the obligations,
representations and warranties of MFOC under the Asset Purchase Agreement
executed by the Releasing Parties and MFOC concurrently herewith or any document
executed in connection therewith.

       4.   COVENANT NOT TO SUE THE COMPANY PARTIES.  The Franchise Parties, for
            ---------------------------------------                             
themselves and the other Releasing Parties, further covenant not to sue any of
the Company Parties on any of the claims, damages, demands, causes of action,
suits, duties, liabilities and agreements released by Paragraph 3 of this
Agreement.

       5.   REPRESENTATIONS OF THE FRANCHISE PARTIES.  The Franchise Parties
            ----------------------------------------                        
represent and warrant to the Company Parties that they have full power and
authority to execute this Agreement and bind all of the Releasing Parties to its
provisions.  The Franchise Parties, for themselves and the other Releasing
Parties, further represent and warrant to the Company Parties that they have not
assigned any of the claims, damages, demands, causes of action, suits, duties,
liabilities and agreements released by Paragraph 3 to any individual or entity
who is not bound by Paragraph 3.

       6.   INDEMNIFICATION OF COMPANY PARTIES.  The Franchise Parties hereby
            ----------------------------------                               
agree to indemnify any and all of the Company Parties for, and to defend and
hold all of the Company Parties harmless from, any loss, cost, liability or
expense (including, without limitation, attorneys' fees, arbitrators' fees,
expert witness fees, cost of investigation and proof of facts and other costs of
litigation or arbitration, whether or not litigation or arbitration is
commenced) arising out of or relating to the breach of any provision of this
Agreement by any of the Releasing Parties.

       7.   RELEASE OF RELEASING PARTIES.  Except as provided at the end of this
            ----------------------------                                        
Paragraph 7, Company, for itself and the other Company Parties, hereby forever
releases and discharges the Releasing Parties from any and all claims, damages,
demands, causes of action, suits, duties, liabilities and agreements from any
nature and kind which any of the Company Parties now has, ever had or, but for
this Agreement, hereafter would or could have against any of the Releasing
Parties arising out of their obligations under the License Agreements and
Subleases or otherwise from the Company Parties' relationship with any of the
Releasing Parties from the beginning of time to the date of this Agreement.
However, this release does not relieve the Releasing Parties from the following:

                              Page 2 of Exhibit G
<PAGE>
 
            (a) the obligations, representations and warranties of the Releasing
       Parties under the Asset Purchase Agreement executed by the Releasing
       Parties and MFOC concurrently herewith.

            (b) any of their monetary obligations to Company or any third
       parties arising from the Franchise Parties' operation of the Facilities
       prior to the date of this Agreement, including without limitation:  (i)
       any rent, percentage rent or common area maintenance charges owed by the
       Franchise Parties pursuant to the Subleases; and (ii) any royalties or
       license fees owed by the Franchise Parties pursuant to the License
       Agreement; and

            (c) any of their post-term deidentification, confidentiality,
       noncompete and indemnification obligations under the License Agreements
       or the Subleases.

       8.   COVENANT NOT TO SUE RELEASING PARTIES.  Company, for itself and the
            -------------------------------------                              
other Company Parties, further covenants not to sue any of the Releasing Parties
on any of the claims, damages, demands, causes of action, suits, duties,
liabilities and agreements released by Paragraph 7 of this Agreement.

       9.   REPRESENTATIONS OF COMPANY.  Company represents and warrants to the
            --------------------------                                         
Releasing Parties that it has full power and authority to execute this Agreement
and bind all of the Company Parties to its provisions.  Company, for itself and
the other Company Parties, further represents and warrants to the Releasing
Parties that it has not assigned any of the claims, damages, demands, causes of
actions, suits, duties, liabilities and agreements released by Paragraph 7 to
any individual or entity who is not bound by Paragraph 7.

       10.  INDEMNIFICATION OF RELEASING PARTIES.  Company hereby agrees to
            ------------------------------------                           
indemnify all of the Releasing Parties for, and to defend and hold all of the
Releasing Parties harmless from, any loss, cost, liability or expense
(including, without limitation, attorneys' fees, arbitrators' fees, expert
witness fees, cost of investigation and proof of facts and other costs of
litigation or arbitration, whether or not litigation or arbitration is
commenced) arising out of or relating to the breach of any provision of this
Agreement by any of the Company Parties.

       11.  BINDING EFFECT.  This Agreement is binding upon the parties, their
            --------------                                                    
heirs, successors, assigns, personal representatives and administrators, and
shall not be modified except by written agreement signed by all of the parties
to this Agreement.

       12.  MISCELLANEOUS.
            ------------- 

            (a) This Agreement constitutes the entire understanding between the
       parties with respect to the transaction this Agreement contemplates.

            (b) This Agreement shall be construed and interpreted in accordance
       with the laws of the State of Georgia.

                              Page 3 of Exhibit G
<PAGE>
 
            (c) The captions and headings are annexed only for convenience of
       reference, are not a part of this Agreement and shall not limit or
       construe the provisions to which they apply.

            (d) This Agreement may be executed in multiple copies, each of which
       shall be deemed an original.

            (e) Each of the Company Parties and Releasing Parties shall be
       deemed to be a third party beneficiary of this Agreement with an
       independent right to enforce it.

                              Page 4 of Exhibit G
<PAGE>
 
       IN WITNESS WHEREOF, the parties have executed and delivered this
Agreement on the date and year first written above.

GREAT AMERICAN COOKIE              THE COOKIE CONGLOMERATE, LLP
COMPANY, INC.


_____________________________      ______________________________________ 
By                                 By____________________________________
Its                                Its___________________________________

______________________________     ______________________________________
Date                               Date

                                   THE COOKIE CONGLOMERATE, INC.

                                   ______________________________________
                                   By____________________________________
                                   Its___________________________________


                                   ______________________________________
                                   Date


                                   ______________________________________
                                   Ronald A. Eichel


                                   ______________________________________
                                   Alan M. Kuehn

                              Page 5 of Exhibit G
<PAGE>
 
                                  EXHIBIT "H"

                              Page 1 of Exhibit H
<PAGE>
 
                              DISCLOSURE SCHEDULE

                              Page 2 of Exhibit H


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission