FIELDS MRS ORIGINAL COOKIES INC
8-K, 1998-09-08
COOKIES & CRACKERS
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                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported):    September 8, 1998 
                                                     (August 24, 1998)



                       MRS. FIELDS' ORIGINAL COOKIES, INC.
             (Exact name of Registrant as specified in its charter)




        DELAWARE                          333-45179               87-0552899
- -----------------------------     ------------------------   -------------------
(State or other jurisdiction      (Commission File Number)   (IRS Employer 
incorporation)                                               Identification No.)


2855 East Cottonwood Parkway, Suite 400
        Salt Lake City, Utah                                  84121-7050
- ----------------------------------------              --------------------------
(Address of principal executive offices)                      (Zip Code)



Registrant's telephone number, including area code:  (801) 736-5600


                                 Not Applicable
          (Former name or former address, if changed since last report)


================================================================================


<PAGE>



Item 2. Acquisition or Disposition of Assets

         On August 24, 1998,  Mrs.  Fields'  Original  Cookies,  Inc. a Delaware
corporation (the "Company"), acquired 100% of the capital stock and subordinated
indebtedness of Cookies USA, Inc. a Delaware corporation ("Cookies USA"), for an
aggregate  purchase  price  of  approximately  $18.4  million,   pursuant  to  a
Securities Purchase Agreement (the "Purchase Agreement"), dated as of August 13,
1998 among the Company, Cookies USA, and the individuals and entities identified
as sellers  therein.  Prior to August 24,  1998  Cookies USA owned 100% of Great
American Cookie Company, Inc., a Delaware corporation ("Great American"),  which
is a leading  operator and  franchisor  of  mall-based  specialty  retail cookie
outlets.  Upon  consummation  of the purchase of Cookies USA, the Company caused
Cookies USA to be merged with and into the  Company,  as a result of which Great
American  became a direct  wholly owned  subsidiary  of the Company.  In related
transactions,  the Company also  consummated  the purchase of all of the capital
stock  of  two  Great  American  franchisees,  Deblan  Corporation,  a  Delaware
corporation  ("Deblan"),  and  Chocolate  Chip  Cookies of Texas,  Inc., a Texas
corporation  ("Chocolate  Chip"),  for aggregate  consideration of approximately
$15.0 million  (including the repayment of approximately  $0.6 million of debt).
Upon  consummation  of the purchases of Deblan and Chocolate  Chip,  the Company
caused Deblan and Chocolate Chip to be merged with and into Great  American.  To
facilitate  these  acquisitions  the  Company  used part of the  proceeds  of an
offering of $40.0 million in aggregate  principal amount of its Series C 10 1/8%
Senior Notes,  together with part of the  contribution of the net proceeds of an
offering of unit securities of its parent,  Mrs. Fields' Holding Company,  Inc..
The Company also entered into  agreements  with  entities  controlled by another
Great American  franchisee (the "Asset Purchase  Agreements")  providing for the
sale of eight Great American stores to the Company for a total purchase price of
$1.75 million.  The sale of the eight stores is expected to occur within 30 days
after the purchase of Cookies USA. The  franchisee  was also a holder of Cookies
USA securities and a party to the Purchase Agreement.

         The  foregoing  summary  should  be read  in  conjunction  with  and is
qualified  by  reference  to  the  Purchase  Agreement,  to the  stock  purchase
agreements  between the  Company and the holders of the capital  stock of Deblan
and Chocolate Chip, and to the Asset Purchase Agreements, which are set forth as
exhibits to this report.

         In connection  with the  contemplated  acquisition  of Cookies USA, the
Company  commenced a tender offer on August 17, 1998 for all of the  outstanding
$40.0 million in aggregate  principal  amount of Great American's 10 7/8% Senior
Secured Notes due 2001 (the "Notes").  On August 24, 1998, the Company purchased
approximately  $33.5 million of the Notes that had been tendered  through August
20,  1998 and an  additional  $5.4  million of the Notes that had been  tendered
through August 21, 1998. A press release describing the Company's  acceptance of
the Notes is set forth as an exhibit to this report.




<PAGE>



Item 7. Financial Statements and Exhibits


Item 7 (a)        Financial statements of business acquired

                  The  financial  statements  required  by  this  item  are  not
                  included  with this  report  because  it is  impracticable  to
                  provide  them  at the  time  of  this  filing.  The  financial
                  statements  will be filed by amendment  not later than 60 days
                  after the date this report is filed.


Item 7 (b)        Pro forma financial information

                  The pro forma financial  information required by this item are
                  not included with this report because it is  impracticable  to
                  provide  them  at the  time  of this  filing.  The  pro  forma
                  financial  information  will be filed by  amendment  not later
                  than 60 days after the date this report is filed.


Item 7 (c)        Exhibits

Exhibit           2.1  Securities  Purchase  Agreement,  dated as of August  13,
                  1998,  by and among Cookies USA,  Inc.,  the  Individuals  and
                  Entities  identified  therein as the Sellers and Mrs.  Fields'
                  Original  Cookies,   Inc.   (Schedules  and  exhibits  to  the
                  agreement  have  been  omitted  from this  filing  and will be
                  furnished  to the  Securities  and  Exchange  Commission  upon
                  request.)

Exhibit 2.2       Stock Purchase Agreement among Mrs. Fields' Original Cookies,
                  Inc., as Buyer, and Jake Tortorice of Chocolate Chip Cookies 
                  of Texas, Inc. as Seller

Exhibit 2.3       Stock Purchase Agreement among Mrs. Fields' Original Cookies,
                  Inc., as Buyer, and Lawrence J. Cohen, Mildred S. Cohen, 
                  Jerome E. Mouton, Steven J. Bryan and Jason A. Piltzmaker, 
                  holders of all outstanding capital stock of Deblan Corporation
                  , as Sellers

Exhibit 2.4       Asset Purchase Agreement between Mrs. Fields' Original Cookies
                  , Inc. and ASK & MSK Family Limited Partnership-II(B), Ltd.

Exhibit 2.5       Asset Purchase Agreement between Mrs. Fields' Original Cookies
                  , Inc. and Crossroads Cookies, Inc.

Exhibit 2.6       Asset Purchase Agreement between Mrs. Fields' Original Cookies
                  , Inc. and Hot Barton and Northpark Cookies, Inc.

Exhibit 2.7       Asset Purchase Agreement between Mrs. Fields' Original Cookies
                  , Inc. and Northpark Cookies, Inc.

Exhibit 2.8       Asset Purchase Agreement between Mrs. Fields' Original Cookies
                  , Inc. and Quail Springs Cookies, Inc.

Exhibit 2.9       Asset Purchase Agreement between Mrs. Fields' Original Cookies
                  , Inc. and Westgate Cookies, Inc.

Exhibit 99.1      Press Release of Mrs. Fields' Original Cookies, Inc., dated 
                  August 25, 1998.







<PAGE>



                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.






                                             MRS. FIELDS' ORIGINAL COOKIES, INC.


Date:    September 8, 1998                   /s/Michael R. Ward
                                             Michael R. Ward, VP & Legal Counsel



<PAGE>


                                  EXHIBIT INDEX


Item 7 (c)        Exhibits


Exhibit           2.1  Securities  Purchase  Agreement,  dated as of August  13,
                  1998,  by and among Cookies USA,  Inc.,  the  Individuals  and
                  Entities  identified  therein as the Sellers and Mrs.  Fields'
                  Original  Cookies,   Inc.   (Schedules  and  exhibits  to  the
                  agreement  have  been  omitted  from this  filing  and will be
                  furnished  to the  Securities  and  Exchange  Commission  upon
                  request.)

Exhibit 2.2       Stock Purchase Agreement among Mrs. Fields' Original Cookies,
                  Inc., as Buyer, and Jake Tortorice of Chocolate Chip Cookies 
                  of Texas, Inc. as Seller

Exhibit 2.3       Stock Purchase Agreement among Mrs. Fields' Original Cookies,
                  Inc., as Buyer, and Lawrence J. Cohen, Mildred S. Cohen, 
                  Jerome E. Mouton, Steven J. Bryan and Jason A. Piltzmaker, 
                  holders of all outstanding capital stock of Deblan Corporation
                  , as Sellers

Exhibit 2.4       Asset Purchase Agreement between Mrs. Fields' Original Cookies
                  , Inc. and ASK & MSK Family Limited Partnership-II(B), Ltd.

Exhibit 2.5       Asset Purchase Agreement between Mrs. Fields' Original Cookies
                  , Inc. and Crossroads Cookies, Inc.

Exhibit 2.6       Asset Purchase Agreement between Mrs. Fields' Original Cookies
                  , Inc. and Hot Barton and Northpark Cookies, Inc.

Exhibit 2.7       Asset Purchase Agreement between Mrs. Fields' Original Cookies
                  , Inc. and Northpark Cookies, Inc.

Exhibit 2.8       Asset Purchase Agreement between Mrs. Fields' Original Cookies
                  , Inc. and Quail Springs Cookies, Inc.

Exhibit 2.9       Asset Purchase Agreement between Mrs. Fields' Original Cookies
                  , Inc. and Westgate Cookies, Inc.

Exhibit 99.1      Press Release of Mrs. Fields' Original Cookies, Inc., dated 
                  August 25, 1998.




                                                                     EXHIBIT 2.1









                          SECURITIES PURCHASE AGREEMENT

                                  BY AND AMONG

                               COOKIES USA, INC.,

                THE INDIVIDUALS AND ENTITIES IDENTIFIED HEREIN AS
                                   THE SELLERS

                                       AND

                       MRS. FIELDS' ORIGINAL COOKIES, INC.


                                   DATED AS OF

                                 AUGUST 13, 1998






<PAGE>




                          SECURITIES PURCHASE AGREEMENT


                  SECURITIES PURCHASE  AGREEMENT,  dated as of July 30, 1998, by
and among Cookies USA, Inc., a Delaware corporation (the "Company"), the Sellers
(as hereinafter defined) and Mrs.
Fields' Original Cookies, Inc., a Delaware corporation ("Buyer").
                  WHEREAS,  the individuals  and entities  identified on Annex A
hereto (the "Sellers") own in the respective  amounts  indicated thereon (i) all
of the  outstanding  shares of common stock,  par value $0.01 per share,  of the
Company (the "Company Common Stock"),  (ii) all of the outstanding shares of the
Junior  Class A Preferred  Stock of the Company and the Junior Class B Preferred
Stock of the Company (together,  the "Junior Preferred Stock"), (iii) all of the
outstanding shares of the Senior Convertible Preferred Stock of the Company (the
"Senior Preferred Stock"), and (iv) all of the outstanding $10 million aggregate
principal  amount of the Senior  Subordinated  Notes of the Company (the "Senior
Subordinated  Notes" and,  together with the Company  Common  Stock,  the Junior
Preferred Stock and the Senior Preferred Stock, the "Company Securities");


<PAGE>



                  WHEREAS,  the Company  owns all of the  outstanding  shares of
common stock (the  "Subsidiary  Common Stock"),  no par value, of Great American
Cookie Company, Inc., a Delaware corporation (the "Subsidiary"); and
                  WHEREAS,  Buyer desires to purchase, and the Sellers desire to
sell to Buyer,  all of the Company  Securities  owned by them upon the terms and
conditions hereinafter set forth in this Agreement;
                  NOW,  THEREFORE,  in  consideration  of the mutual  covenants,
representations,  warranties and agreements hereinafter set forth, and intending
to be legally bound hereby, the parties hereto agree as follows:

  
                                  ARTICLE I

                       SALE OF STOCK AND TERMS OF PAYMENT


                  . Upon  the  terms  and  subject  to the  satisfaction  of the
conditions contained in this Agreement, at the Closing (as hereinafter defined),
each Seller will sell,  assign,  transfer  and deliver to Buyer,  and Buyer will
purchase  and  acquire  from  such  Seller,  free  and  clear of all  Liens  (as
hereinafter  defined),  all of the  shares  and/or  principal  amount of Company
Securities owned by such Seller.  Notwithstanding  anything in this Agreement to
the contrary,  prior to the Closing Date, any Seller may transfer all or part of
the Company  Securities  owned by such Seller,  subject to all of such  Sellers'
rights and obligations  under this Agreement,  to any other Seller.  Each Seller
agrees to give prompt  written notice (which in no event shall be later than two
business  days  before the  Closing)  to Buyer of any such  transfer  of Company
Securities.
                 I.2  Consideration

                  (a) Upon the  terms and  subject  to the  satisfaction  of the
conditions contained in this Agreement and subject to adjustment as set forth in
Sections 1.2(b) and 1.2(c), in consideration of the aforesaid sale,  assignment,
transfer and delivery of the Company  Securities,  at the Closing Buyer will pay
or cause to be paid to the  respective  Sellers the following  amounts,  in each
case  allocated  among the holders of each class of the Company  Securities on a
pro rata basis as of the Closing Date (as hereinafter defined):

                           (i)  $10,000,000  in  the  aggregate  for  all of the
         outstanding Senior Subordinated Notes, plus the aggregate amount of any
         accrued but unpaid interest thereon through the Closing;


<PAGE>


                           (ii)  $5,150,000  in the  aggregate for all shares of
         the Senior  Preferred Stock  outstanding on the Closing Date (including
         all accrued but unpaid dividends);

                           (iii)  $3,250,000  in the aggregate for all shares of
         the Junior  Preferred Stock  outstanding on the Closing Date (including
         all accrued but unpaid dividends); and

                           (iv) $0 for all shares of the  Company  Common  Stock
         outstanding on the Closing Date.

                  (b) In the event that the aggregate amount of all Expenses (as
hereinafter defined) shall exceed $200,000,  in addition to any other adjustment
required by this  Section  1.2, the  consideration  payable  pursuant to Section
1.2(a) shall be reduced by 100% of such excess.  For purposes of this Agreement,
"Expenses" shall include all  professional  fees and expenses paid or payable by
the Company in connection with this Agreement and the transactions  contemplated
hereby,  including without limitation those expenses of the Sellers contemplated
to be paid by the  Company  pursuant  to  Section  5.6,  it  being  agreed  that
"Expenses"  shall not include the fees and  expenses  of Price  Waterhouse  LLP,
legal and  accounting  expenses  incurred in the  ordinary  course of  business,
expenses  actually paid on or prior to March 29, 1998 and the Company's share of
the HSR Act fee payable pursuant to Section 5.1.


<PAGE>


                  (c) By a written  notice  from any Seller to Buyer on or prior
to the Closing Date, such Seller may elect to reallocate the aggregate  payments
to be received by such Seller pursuant to Sections  1.2(a)(ii),  1.2(a)(iii) and
1.2(a)(iv),  or elect to apply such payments against any adjustments pursuant to
Section  1.2(b),  among  the  different  classes  of  Company  Securities  to be
purchased  pursuant to such  Sections.  In the absence of any such  notice,  any
adjustments pursuant to Section 1.2(b) shall be applied to reduce payments under
Section 1.2(a)(iii).

     I.3 The Seller's  Release (a) Each Seller hereby  confirms and agrees that,
effective upon such Seller's receipt of the consideration payable to such Seller
pursuant to Section 1.2, any and all claims such Seller or any of its  partners,
trustees,  beneficiaries,  shareholders,  affiliates,  directors or officers may
have against the Company,  the  Subsidiary  and their  respective  shareholders,
affiliates,  directors  and officers as of the Closing Date will be deemed fully
discharged and released.  Without limiting the foregoing, the claims so released
include without  limitation any claims under any employment or bonus  agreement,
any  franchise  agreement,   any  license  agreement  or  any  other  Affiliated
Arrangement (as hereinafter  defined),  and any claims in respect of any failure
to timely pay dividends or interest or to perform  covenants,  or any options or
other  rights to  acquire  securities  of the  Company  or the  Subsidiary  (the
"Options"),  but do not include any of the rights of Sellers pursuant to Section
1.4 or statutory  indemnification  rights or contractual  indemnification rights
under agreements that are identified on Schedule 1.3.

                  (b) TJC  Management  Corp.  hereby waives its right to receive
any payment  under the  Management  Agreement,  including any fee accrued on the
Company's balance sheet as of June 30, 1998.


<PAGE>




                  I.4 Other Matters.  Buyer hereby agrees that, in the event the
Closing  shall occur,  Buyer shall (a) as of the Closing  Date,  cede to Messrs.
Coles  and Karp the  Subsidiary's  rights to  purchase  Atlanta  Braves  tickets
provided that Messrs.  Coles and Karp pay for any tickets  which the  Subsidiary
has committed to purchase as of such date as and when any such payments are due,
(b)  permit  Messrs.  Coles and Karp to  continue  at their  respective  expense
(including  for  these  purposes  insurance  and  administrative   costs)  their
participation in the Subsidiary's  health insurance program,  subject to Buyer's
right to provide such coverage  under  Buyer's  health  insurance  program until
November  30, 1998,  (c) permit  Messrs.  Coles and Karp to each  receive  Great
American cookies without charge in accordance with past practice,  provided that
as to cookies  obtained  from any store other than the GACC stores at Cumberland
Mall in  Atlanta,  Georgia,  at Town  Center at Cobb in  Kennesaw,  Georgia,  at
Perimeter Mall in Atlanta, Georgia and at Sarasota Square in Sarasota,  Florida,
cookies must be purchased by Messrs.  Coles and Karp and store  receipts must be
promptly provided to Mrs. Fields in order for reimbursement to be received,  (d)
grant to Messrs.  Coles and Karp a right of first  refusal to purchase  for cash
the Subsidiary's batter facility (exclusive of all equipment and furnishings and
otherwise  "as is,  where is")  should  the  Subsidiary  determine  to sell such
facility  within the two year period  following  the  Closing,  such right to be
exercisable for 60 days following Messrs. Coles' and Karp's receipt of notice of
a proposed sale of such facility to a third party but only on the same terms and
subject to the same conditions as offered by such third party and subject to the
further  covenant  by Messrs.  Karp and Coles that they shall not use the batter
facility  in  connection  with  any  business,  individual,  partnership,  firm,
corporation  or other  entity  which is engaged,  directly or  indirectly,  in a
business that is in  competition  with Buyer,  and (e) pay to David Barr any and
all amounts owing to him pursuant to any and all agreements set forth on 3.16(k)
in effect immediately prior to the Closing.

     I.5. The Company and the Sellers  other than  Messrs.  Coles and Karp shall
take such action as shall be necessary under the relevant  governing  agreements
to cause all of the Warrants to be cancelled  on the Closing  Date.  Buyer shall
assist and  cooperate,  and shall  cause its  financial  advisors  to assist and
cooperate,  with the  Company  and the  Sellers  with  respect to the  foregoing
matters.
<PAGE>


                                   ARTICLE II
                           THE PRE-CLOSING AND CLOSING

                  I.1 Time and Place of Pre-Closing and Closing


                  (a) Upon the  terms and  subject  to the  satisfaction  of the
conditions  contained in this  Agreement,  the  pre-closing of the  transactions
contemplated  by this  Agreement  (the  "Pre-Closing")  will  take  place at the
offices of Skadden, Arps, Slate, Meagher & Flom LLP, 919 Third Avenue, New York,
New York 10022,  at 10:00 A.M.  (local time) on the date on which Buyer executes
the purchase agreements (the "Financing  Agreements") pursuant to which Buyer is
obtaining  financing  (the  "Financing"),  or at such other place or time as the
parties may agree. At the  Pre-Closing,  the parties will deliver into an escrow
(the "Pre-Closing Escrow") the various documents to be delivered at the Closing,
with documents to be delivered by Sellers or the Company to be held Mayer, Brown
& Platt and with  documents  to be  delivered  by Buyer to be held by counsel to
Buyer. The date and time at which the Pre-Closing actually occurs is hereinafter
referred to as the "Pre-Closing Date."

                  (b) Upon the  terms and  subject  to the  satisfaction  of the
conditions  contained  in  this  Agreement,  the  closing  of  the  transactions
contemplated by this Agreement (the "Closing") will take place at the offices of
Skadden,  Arps, Slate,  Meagher & Flom LLP, 919 Third Avenue, New York, New York
10022,  at 10:00 A.M. (local time) on the date on which the closing occurs under
the  Financing  Agreements,  or at such other  place or time as the  parties may
agree.  The date and time at which the Closing  actually  occurs is  hereinafter
referred  to  as  the  "Closing   Date."  For  accounting   purposes  only,  the
transactions  contemplated  by this Agreement will be deemed to have occurred on
June 30, 1998.


<PAGE>


     I.2  Deliveries  by the Seller's and the  Company(a)he  SeIn the event that
each of the conditions to the Sellers' obligations to close hereunder are met as
of the Pre-Closing Date, each Seller hereby  authorizes Mayer,  Brown & Platt to
cause to be delivered  into the  Pre-Closing  Escrow the following  documents in
respect of such Seller that are being  delivered as of the date hereof to Mayer,
Brown & Platt (the "Escrowed Seller Documents"): the certificate or certificates
representing the Company  Securities set forth beside the name of such Seller on
Annex A  hereto,  duly  executed  in  blank  or  accompanied  by  duly  executed
instruments of transfer,  and any other documents  (including without limitation
written  releases  from First  National  Bank of Boston)  that are  necessary to
transfer to Buyer good, valid and marketable  title to such Company  Securities,
free  and  clear of any  lien,  charge,  security  interest,  pledge,  mortgage,
encumbrance, claim, option, limitation or restriction of any kind (collectively,
"Liens"),  with all  necessary  transfer tax stamps  affixed or  accompanied  by
evidence that all securities transfer taxes have been paid.

                  (b) At the  Pre-Closing,  the Company will deliver or cause to
be delivered into the  Pre-Closing  Escrow the following (the "Escrowed  Company
Documents"):


<PAGE>


                           (i) the stock  book,  stock  ledger,  minute book and
         corporate seal of each of the Company and the Subsidiary;

                           (ii)  resignations  effective  as of the Closing Date
         from all directors and officers of the Company and the Subsidiary;

                           (iii) such documents as are  reasonably  requested by
         Buyer to implement  the  Financing and the Senior Note Tender Offer (as
         hereinafter defined);

                           (iv)  executed  Settlement  Agreement and Releases in
         the form of Annex B  hereto  from  franchisees  of the  Subsidiary  and
         related  investors  sufficient to satisfy the Franchisee  Condition (as
         hereinafter defined); and

                           (v) such other documents, instruments and writings as
         are  required to be delivered by the Company at or prior to the Closing
         Date  pursuant  to Section  6.2 or  otherwise  required  in  connection
         herewith.


<PAGE>


                  (c) The Company and each Seller hereby authorizes Mayer, Brown
& Platt to cause to be delivered at the Closing the  Escrowed  Seller  Documents
and the Escrowed  Company  Documents in return for the Escrowed Buyer  Documents
(as hereinafter defined) and the wire transfers contemplated by Section 2.3(b).

                  II.3  Deliveries by Buyer.
                  (a)  At  the   Pre-Closing,   Buyer  will   deliver  into  the
Pre-Closing  Escrow such documents,  instruments and writings as are required to
be delivered by Buyer at or prior to the Closing Date pursuant to Section 6.3 or
otherwise required in connection herewith (the "Escrowed Buyer Documents").

                  (b) At the  Closing,  Buyer  shall  deliver to the Sellers the
Escrowed Buyer  Documents and wire transfers of immediately  available  funds to
such accounts of the Sellers  which are  designated in writing by each Seller at
least two  business  days  prior to the  Closing in an amount  representing  the
aggregate payments to be made pursuant to Section 1.2 in return for the Escrowed
Seller Documents and the Escrowed Company Documents.

                                   ARTICLE III

                  REPRESENTATIONS AND WARRANTIES OF THE COMPANY
                                 AND THE SELLERS

                  The Company makes to Buyer the  representations and warranties
set forth in Sections 3.1 to 3.24 and the Sellers severally but not jointly make
to Buyer the representations and warranties set forth in Section 3.25.


<PAGE>


     III.1  Organization;Qualification.  The Company and the Subsidiary are each
corporations  duly  organized,  validly  existing and in good standing under the
laws of the State of Delaware,  and have full corporate  power and authority and
possess all  governmental  franchises,  licenses,  permits,  authorizations  and
approvals  to enable them to use their  corporate  names and to own,  lease,  or
otherwise  hold their  properties  and to operate their  properties and carry on
their business as are now being conducted, other than such franchises, licenses,
permits,  authorizations and approvals the lack of which, individually or in the
aggregate, would not reasonably be expected to have a material adverse effect on
the business,  results of operations,  or financial  condition of the Company or
the Subsidiary (a "Material Adverse Effect"). The Company and the Subsidiary are
duly  qualified  or licensed to do business as foreign  corporations  and are in
good  standing  in each  jurisdiction  in which the  property  owned,  leased or
operated  by them or the  nature of the  business  conducted  by them makes such
qualification or licensing necessary, except in each case in those jurisdictions
where the failure to be so duly qualified or licensed and in good standing would
not reasonably be expected to have a Material Adverse Effect.  Schedule 3.1 sets
forth, as of the date of this Agreement,  each jurisdiction in which the Company
and the  Subsidiary  are qualified to do business as foreign  corporations.  The
Company has  heretofore  delivered to Buyer  complete and correct  copies of the
Certificate  of  Incorporation  and  By-Laws  of  each  of the  Company  and the
Subsidiary as currently in effect and evidence of  qualification  to do business
as a  foreign  corporation  in each  jurisdiction  in which the  Company  or the
Subsidiary are so qualified.
 


<PAGE>
                 III.2  The Company's Capitalization

                  (a) The  authorized  capital stock of the Company  consists of
(i) 115,000  shares of Company  Common Stock,  of which 82,800 shares are issued
and outstanding and no shares are held in treasury, (ii) 10,500 shares of Senior
Preferred Stock, all of which are issued and outstanding,  (iii) 2,500 shares of
Junior Class A Preferred  Stock,  all of which are issued and  outstanding,  and
(iv) 750 shares of Junior Class B Preferred  Stock,  all of which are issued and
outstanding. The Sellers own all of the issued and outstanding shares of Company
Common Stock, Junior Preferred Stock and Senior Preferred Stock. All outstanding
shares of  capital  stock of the  Company  are  validly  issued,  fully paid and
nonassessable.  Other  than as set  forth in (i) the  Company's  Certificate  of
Incorporation  and By-Laws as currently  in effect,  (ii) the  Subscription  and
Stockholders  Agreement,  dated as of December 10,  1993,  among the Company and
certain of its stockholders,  (iii) the Warrants, pursuant to which 7,200 shares
of  Company  Common  Stock  are  issuable  (collectively,   the  "Capitalization
Documents"),  and (iv) the Options,  pursuant to which 11,200  shares of Company
Common Stock are issuable,  there is no  subscription,  option,  warrant,  call,
right,  agreement or  commitment  relating to the  issuance,  sale,  delivery or
transfer by the Company or, to the Company's  knowledge,  any Seller  (including
any right of  conversion  or exchange  under any  outstanding  security or other
instrument) of any class of capital stock of the Company or the payment of money
based on the value of any class of capital  stock of the  Company.  There are no
outstanding  contractual  obligations  of the Company to  repurchase,  redeem or
otherwise  acquire any outstanding  shares of capital stock of the Company other
than as set forth in the Capitalization Documents.


<PAGE>


                  (b) The authorized capital stock of the Subsidiary consists of
2,000  shares  of the  Subsidiary  Common  Stock,  of which 210 are  issued  and
outstanding  and no shares are held in  treasury.  The  Company  owns all of the
issued and outstanding  shares of the Subsidiary  Common Stock.  All outstanding
shares  of the  Subsidiary  Common  Stock are  validly  issued,  fully  paid and
nonassessable. There is no subscription, option, warrant, call, right, agreement
or  commitment  relating  to the  issuance,  sale,  delivery  or transfer by the
Subsidiary or the Company  (including  any right of conversion or exchange under
any outstanding  security or other  instrument) of any class of capital stock of
the  Subsidiary.  There  are  no  outstanding  contractual  obligations  of  the
Subsidiary to repurchase,  redeem or otherwise acquire any outstanding shares of
capital stock of the Subsidiary.

     III.3 Titke to Stock.  The Sellers  own the  Company  Securities,  free and
clear  of any  Liens.  At the  Closing,  Buyer  will  acquire  good,  valid  and
marketable title to the respective Company Securities sold by each Seller,  free
and clear of any Liens.  The  Company  owns,  and at the Closing  will own,  the
Subsidiary Common Stock, free and clear of any Liens.


<PAGE>


     III.4 Authority Relative to this Agreement.  The Company has full power and
authority  to  execute  and  deliver  this   Agreement  and  to  consummate  the
transactions  contemplated  hereby.  This  Agreement  has been duly and  validly
executed  and  delivered  by the  Company  and,  assuming  that  this  Agreement
constitutes a valid and binding agreement of Buyer and each Seller,  constitutes
a valid and binding agreement of the Company, enforceable against the Company in
accordance with its terms.

     III.5  Subsidiaries  and  Equity  Investments;  Affiliates.  Other than the
Subsidiary or as set forth on Schedule 3.5, the Company does not own or have any
right to acquire at any time by any means, directly or indirectly,  any interest
or investment in any corporation,  partnership,  joint venture or other business
association or entity.


<PAGE>


     III.6  Consents and  Approvals;  No  Violation.  (a) Except as set forth in
Schedule  3.6(a),  neither the execution  and delivery of this  Agreement by the
Company nor the sale by the Sellers of the Company  Securities  pursuant to this
Agreement  will (i)  conflict  with or result in any  breach of (with or without
notice  or  lapse  of  time,  or  both)  any  provision  of the  Certificate  of
Incorporation  or By-Laws of the Company or the Certificate of  Incorporation or
By-Laws of the Subsidiary, (ii) require any consent, approval,  authorization or
permit of, or filing with or  notification  to, any  governmental  or regulatory
authority,   except  where  the  failure  to  obtain  such  consent,   approval,
authorization  or  permit,  or to make such  filing or  notification,  would not
reasonably  be expected to have a Material  Adverse  Effect,  (iii)  result in a
violation of or default under (with or without notice or lapse of time, or both)
or give rise to any right of termination, cancellation or acceleration or result
in the creation of any Lien under, any of the terms, conditions or provisions of
any note, bond, mortgage,  indenture,  license, agreement or other instrument or
obligation  (other  than  with  respect  to any  leases of real  property  or an
interest therein (the "Leases"),  to which this representation  shall not apply)
to which the Company or the Subsidiary is a party or by which the Company or the
Subsidiary  or any of their  assets may be bound,  except for such  defaults  or
rights  of  termination,  cancellation  or  acceleration  or  Liens  as to which
requisite  waivers or consents  have been obtained or which,  in the  aggregate,
would not  reasonably  be expected to have a Material  Adverse  Effect,  or (iv)
violate  any  order,  writ,  injunction,  decree,  statute,  rule or  regulation
applicable  to  the  Company,  the  Subsidiary  or any of  their  assets,  which
violation would reasonably be expected to have a Material Adverse Effect.


<PAGE>


                  (b) Except for the filings by the  Company and Buyer  required
by the  Hart-Scott-Rodino  Antitrust  Improvements  Act of 1976, as amended (the
"HSR Act"), and except as set forth in Schedule 3.6(b),  no declaration,  filing
or registration  with, or notice to, or  authorization,  consent or approval of,
any   governmental  or  regulatory  body  or  authority  is  necessary  for  the
consummation  by the  Company or the  Sellers of the  transactions  contemplated
hereby,  other than such  filings,  registrations,  authorizations  consents  or
approvals  which,  if not  obtained  or  made,  would  not,  in  the  aggregate,
reasonably be expected to have a Material Adverse Effect.


     III.7 Reports. The Subsidiary has filed,  pursuant to the Securities Act of
1933, as amended (the "Securities Act"), or the Securities Exchange Act of 1934,
as  amended  (the  "Exchange  Act"),  as the case may be,  all  material  forms,
statements,  reports and  documents  (including  all  exhibits,  amendments  and
supplements  thereto)  (the "SEC  Documents")  required to be filed by them with
respect to the  business  and  operations  of the  Subsidiary  under each of the
Securities  Act and the Exchange Act, and the respective  rules and  regulations
thereunder,  and all of the SEC Documents complied in all material respects with
all  applicable  requirements  of the Securities Act or the Exchange Act, as the
case may be, and the appropriate act and the rules and regulations thereunder in
effect on the date each such report was filed. At the respective dates they were
filed,  none of the SEC Documents  contained any untrue  statement of a material
fact or omitted to state any  material  fact  required  to be stated  therein or
necessary to make the statements  therein,  in light of the circumstances  under
which they were made, not misleading.  The consolidated  financial statements of
the Subsidiary included in the SEC Documents complied as to form in all material
respects with the applicable accounting requirements and the published rules and
regulations  of the SEC with respect  thereto,  have been prepared in accordance
with generally accepted  accounting  principles  ("GAAP")  consistently  applied
throughout  the period  involved  (except as may be indicated  therein or in the
notes thereto) and fairly present the consolidated  financial position,  results
of  operations  and cash  flows  of the  Subsidiary  as of the  dates or for the
periods indicated therein,  subject, in the case of the unaudited statements, to
normal year-end adjustments and the absence of certain footnote disclosures.


<PAGE>


     III.8 Financial  Statements.  The Company has previously furnished to Buyer
audited  balance  sheets of the Company and the  Subsidiary as of June 29, 1997,
June  30,  1996  and  June  29,  1995  and the  related  audited  statements  of
operations,  changes in  stockholders'  equity and cash flows of the Company and
the Subsidiary  for the fiscal periods then ended,  together with the respective
reports  thereon of Price  Waterhouse  LLP, the Company's  and the  Subsidiary's
independent auditors. The Company has also furnished unaudited balance sheets of
the Company and the Subsidiary  for the fiscal  quarters ended December 31, 1997
and March 29, 1998, together with the related unaudited  operations,  changes in
stockholders'  equity  and cash flows of the  Company  and the  Subsidiary.  The
balance  sheet of the Company as of March 29,  1998,  together  with the balance
sheet of the Subsidiary as of March 29, 1998 are hereinafter  referred to as the
"Company  Balance  Sheets." Each of the balance sheets included in the financial
statements referred to in this Section 3.8 (including the related notes thereto)
presents fairly the financial position of the Company or of the Subsidiary as of
their  respective  dates,  and the other  related  statements  included  therein
(including the related notes thereto)  present fairly the results of operations,
changes in financial  position and cash flows for the periods then ended, all in
conformity  with GAAP applied on a consistent  basis,  except as otherwise noted
therein  or in  the  notes  thereto  and  subject,  in  the  case  of  unaudited
statements,  to normal year-end  adjustments and the absence of certain footnote
disclosures.  All  such  financial  statements  are or will be  complete  in all
material  respects and have been prepared from, and are in accordance  with, the
books of account and records of the Company and the  Subsidiary.  Since June 30,
1997,  neither  the  Company  nor the  Subsidiary  has  made any  change  in its
accounting  practices or policies  applied in the  preparation  of its financial
statements.


<PAGE>


     III.9 Undisclosed Liabilities. Except as set forth in Schedule 3.9, neither
the Company nor the  Subsidiary  has any  liability  or  obligation,  secured or
unsecured (whether absolute,  accrued,  contingent or otherwise, and whether due
or to become due),  of a nature  required by GAAP to be reflected in a corporate
balance  sheet or disclosed in the notes  thereto,  except for those that either
(i) are accrued or reserved  against in the Company  Balance Sheets or disclosed
in the notes  thereto  in  accordance  with GAAP or (ii)  were  incurred  in the
ordinary  course of business  consistent  with past practice,  whether before or
after  the date of the  Company  Balance  Sheet.  Neither  the  Company  nor the
Subsidiary  is  directly  or  indirectly  liable  upon  or with  respect  to (by
discount,  repurchase agreements or otherwise), or obligated in any other way to
provide  funds in respect of, or to  guarantee  or assume,  any  material  debt,
obligation  or  dividend  of any  person,  except for those that are  accrued or
reserved against in the Company Balance Sheets or disclosed in the notes thereto
in accordance with GAAP.  Schedule 3.9 sets forth the amounts of any accrued but
unpaid interest and/or  dividends on the Senior Notes or the Company  Securities
as of March 29, 1998.


<PAGE>




     III.10  Adsence  of Certain  Changes or Events.  Except (a) as set forth in
Schedule 3.10, or in the SEC  Documents,  and (b) as otherwise  contemplated  by
this Agreement, since the date of the Company Balance Sheets there has not been:
(i) any Material Adverse Effect; (ii) any declaration,  setting aside or payment
of any dividend or other distribution  (whether in cash, stock,  property or any
combination  thereof) in respect of any class of capital stock of the Company or
of the Subsidiary,  or any redemption or other acquisition by the Company or the
Subsidiary of any shares of capital stock of the Company or the  Subsidiary,  or
any payment by the Company or the  Subsidiary to any Seller in its capacity as a
stockholder;  (iii) any damage, destruction or casualty loss, whether covered by
insurance or not, which had a Material Adverse Effect;  (iv) any increase in the
rate or terms of compensation or other benefits  payable or to become payable by
the Company or the  Subsidiary to their  directors,  officers or key  employees,
except increases occurring in the ordinary course of business in accordance with
their  customary  practices;  (v) any entry into any  agreement,  commitment  or
transaction (including without limitation any borrowing,  capital expenditure or
capital  financing) by the Company or the  Subsidiary,  which is material to the
Company or the Subsidiary, except (a) Leases and (b) agreements,  commitments or
transactions in the ordinary course of business or as contemplated  herein; (vi)
any change by the  Company or the  Subsidiary,  in their  respective  accounting
methods,  principles or practices except as required by GAAP; or (vii) any sale,
franchise, relocation or closure of any store of the Subsidiary. Since March 29,
1998,  each of the Company and the  Subsidiary has conducted its business in the
ordinary  course,  consistent  with past  practice,  and has made all reasonable
efforts to preserve its relationships with customers,  suppliers and others with
whom it  deals,  the  absence  of which  would be  reasonably  likely  to have a
Material  Adverse  Effect,  and neither the Company nor the Subsidiary has taken
any action that, if taken after the date hereof unless otherwise consistent with
the transactions  contemplated  hereby, would constitute or result in a material
breach of any of the covenants set forth herein.


<PAGE>


     III.11 Personal  Property.  Schedule 3.11 sets forth as of the date of this
Agreement a complete  and  correct  list of each item of  machinery,  equipment,
furniture,  fixtures and other tangible personal property owned,  leased or used
by the Company or the Subsidiary  having an original  purchase cost or aggregate
lease cost to the Company or the Subsidiary  exceeding  $25,000 (the  "Machinery
and  Equipment").  Except as set forth on  Schedule  3.11,  the  Company  or the
Subsidiary  own outright and have good,  valid and  marketable  title,  free and
clear of all Liens (other than Permitted  Exceptions (as hereinafter  defined)),
to the  Machinery  and  Equipment  as owned  by them  and to all the  machinery,
equipment,  furniture,  fixtures,  inventory,  receivables and other tangible or
intangible  personal  property  reflected on the Company  Balance Sheets and all
such property acquired since the date thereof, except for sales and dispositions
in the ordinary course of business  consistent with past practice since the date
of the Company  Balance  Sheets,  except to the extent that any such  failure to
have good title  would not,  in the  aggregate  with any and all such  failures,
reasonably  be expected  to have a Material  Adverse  Effect.  None of the Liens
listed on Schedule 3.11 materially adversely affects the conduct of the business
of the Company or the Subsidiary.  Except as set forth in Schedule 3.11, each of
the Company and the Subsidiary holds good and transferable  leaseholds in all of
the  Machinery  and  Equipment  as leased by it,  in each case  under  valid and
enforceable  leases. The Machinery and Equipment and other personal property now
owned,  leased,  or used by the Company or the  Subsidiary  are  sufficient  and
adequate  to carry on their  businesses  as  presently  conducted  and all items
thereof  are in good  operating  condition  and  repair  (normal  wear  and tear
excepted). Neither the Company nor the Subsidiary holds any personal property of
any other person,  firm or  corporation  pursuant to any  consignment or similar
arrangement.

<PAGE>


     III.12 Real Property.  (a) Schedule  3.12(a) sets forth a true and complete
list of all real properties owned by the Company and the Subsidiary. The Company
or the Subsidiary has good,  valid and marketable  title to all real  properties
shown in Schedule 3.12(a).  Other than as set forth on Schedule 3.12(a), none of
the real  properties  owned by the Company or the  Subsidiary  is subject to any
Liens (other than  Permitted  Exceptions),  and none of such real  properties is
subject to any  easements,  rights of way,  licenses,  grants,  building  or use
restrictions,  exceptions, reservations,  limitations or other impediments which
materially adversely affect the value thereof or which materially interfere with
or impair the present and continued use thereof in the usual and normal  conduct
of the business of the Company or the  Subsidiary.  All  buildings,  structures,
improvements  and fixtures  owned by the Company or the  Subsidiary  are in good
operating condition and repair (normal wear and tear excepted).

                  (b) Schedule  3.12(b) lists, as of the date of this Agreement,
all Leases  under  which the  Company or the  Subsidiary  is a lessee or lessor.
Except as set forth in Schedule  3.12(b) or as may result from the  consummation
of the transactions  contemplated hereby, all such Leases are valid, binding and
enforceable  obligations  of the Company or the  Subsidiary in  accordance  with
their terms,  and to the Company's and the Subsidiary's  knowledge,  are in full
force  and  effect,  there  are  no  existing  defaults  by the  Company  or the
Subsidiary thereunder,  and no event has occurred which (whether with or without
notice, lapse of time or both) would constitute a default thereunder,  except in
each case for defaults which  individually  or in the aggregate would not have a
Material Adverse Effect.


<PAGE>

     III.13 Insurance.  All policies of fire, liability,  workmen's compensation
and other forms of  insurance  owned or held by and  insuring the Company or the
Subsidiary  are listed on Schedule  3.13.  Except as set forth in Schedule 3.13,
all  policies  of fire,  liability,  workmen's  compensation  and other forms of
insurance  owned or held by and insuring the Company and the  Subsidiary  are in
full force and effect, all premiums with respect thereto covering all periods up
to and  including  the date as of which this  representation  is being made have
been paid (other than retroactive  premiums which may be payable with respect to
comprehensive general liability and workmen's  compensation insurance policies),
and no notice of  cancellation  or termination has been received with respect to
any such policy which was not replaced on  substantially  similar terms prior to
the date of such  cancellation.  Other than as set forth on Schedule 3.13,  such
policies are valid, outstanding and enforceable policies and will not in any way
be  affected  by,  or  terminate  or  lapse  by  reason  of,  the   transactions
contemplated by this Agreement.  Except as described in Schedule 3.13, as of the
date of this  Agreement  neither the Company nor the Subsidiary has been refused
any insurance  with respect to its assets or operations  nor has their  coverage
been limited in any material respect by any insurance carrier to which either of
them has applied for any such  insurance or with which it has carried  insurance
during the last three years. The Company and the Subsidiary have heretofore made
available  to Buyer  true  and  complete  copies  of all  such  policies.


<PAGE>

III.14 Environmental Matters.

                  (a) Each of the Company and the  Subsidiary  is in  compliance
with all applicable  Environmental Laws (which compliance  includes,  but is not
limited to, the  possession by the Company and the Subsidiary of all permits and
other  governmental  authorizations  ("Environmental  Permits")  required  under
applicable  Environmental  Laws,  and  compliance  with the terms and conditions
thereof),  except where  failure to be in  compliance  would not  reasonably  be
expected to have a Material Adverse Effect.  Other than as set forth on Schedule
3.14, since January 1, 1995, neither the Company nor the Subsidiary has received
any  communication  (written or oral),  whether from a  governmental  authority,
citizens  group,  employee  or  otherwise,  alleging  that  the  Company  or the
Subsidiary is not in such compliance,  and there are no past or present actions,
activities,  circumstances,  conditions, events or incidents that may prevent or
interfere  with such  compliance  in the future in all  material  respects.  All
Environmental  Permits and other governmental  authorizations  currently held by
the Company and the  Subsidiary  pursuant to applicable  Environmental  Laws are
identified in Schedule 3.14(a).

                  (b) There is no  Environmental  Claim  pending  or  threatened
against the Company or the Subsidiary,  or, to the best knowledge of the Company
and the  Subsidiary,  against  any  person or  entity  whose  liability  for any
Environmental  Claim the Company or the  Subsidiary  has or may have retained or
assumed either  contractually  or by operation of law, which would reasonably be
expected to have a Material Adverse Effect.

                  (c)  There  are  no  past  or  present  actions,   activities,
circumstances,  conditions, events or incidents,  including, without limitation,
the Release or presence of any Hazardous  Material which could form the basis of
any  Environmental  Claim against the Company or the Subsidiary,  or to the best
knowledge of the Company and the Subsidiary,  against any person or entity whose
liability for any  Environmental  Claim the Company or the Subsidiary has or may
have retained or assumed either contractually or by operation of law which would
reasonably be expected to have a Material Adverse Effect.


<PAGE>


                  (d) The Company has delivered or otherwise  made available for
inspection to Buyer true,  complete and correct copies and results of all "Phase
One"  reports  relating to the  Subsidiary's  batter  facility  and any reports,
studies,  analyses, tests or monitoring possessed or initiated by the Company or
the Subsidiary  pertaining to Hazardous Materials in, on, beneath or adjacent to
any property  currently or formerly owned,  operated or leased by the Company or
the Subsidiary,  or regarding the Company's or the Subsidiary's  compliance with
applicable Environmental Laws.


                  (e)  Definitions.

                           (i)  "Environmental  Claim" means any claim,  action,
         cause of  action,  investigation  or  notice  (written  or oral) by any
         person or  entity  alleging  potential  liability  (including,  without
         limitation,  potential liability for investigatory  costs,  remediation
         costs, governmental response costs, natural resources damages, property
         damages,  personal injuries,  or penalties) arising out of, based on or
         resulting from (A) the presence,  or Release of any Hazardous Materials
         at any location, whether or not owned or operated by the Company or the
         Subsidiary, or (B) circumstances forming the basis of any violation, or
         alleged violation, of any Environmental Law.

                           (ii) "Environmental  Laws" means all federal,  state,
         local  and  foreign  laws and  regulations  relating  to  pollution  or
         protection  of human  health  or the  environment,  including,  without
         limitation,  laws  relating  to  Releases  or  threatened  Releases  of
         Hazardous   Materials  or  otherwise   relating  to  the   manufacture,
         processing,  distribution,  use, treatment, storage, Release, disposal,
         transport  or  handling  of  Hazardous   Materials  and  all  laws  and
         regulations with regard to recordkeeping,  notification, disclosure and
         reporting requirements respecting Hazardous Materials.

                           (iii)  "Hazardous  Materials"  means  all  substances
         defined as Hazardous  Substances,  Oils,  Pollutants or Contaminants in
         the National Oil and Hazardous Substances  Pollution  Contingency Plan,
         40 C.F.R.  ' 300.5,  or defined as such by, or regulated as such under,
         any Environmental Law.

                           (iv) "Release"  means any release,  spill,  emission,
         discharge,  leaking, pumping, injection,  deposit, disposal, dispersal,
         leaching or migration into the indoor or outdoor environment or into or
         out of any  property,  including  the movement of  Hazardous  Materials
         through or in the air, soil, surface water, groundwater or property.

<PAGE>


      III.15  Labor Matters.
                  (a) (i) There is no labor strike, dispute, or work stoppage or
lockout  actually  pending or, to the Company's or the  Subsidiary's  knowledge,
threatened,  against or  affecting  the  Company and the  Subsidiary,  and since
January 1, 1995 there has not been any such action;  (ii) to the  Company's  and
the Subsidiary's knowledge, no union organizational campaign is in progress with
respect to the employees of the Subsidiary; (iii) the Company and the Subsidiary
are in  compliance  in all material  respects  with all laws  applicable  to the
Company and the Subsidiary with respect to employment and employment  practices,
terms and conditions of employment  and wages and hours,  and are not engaged in
any unfair  labor  practice;  and (iv) there is no  charge,  complaint  or other
proceeding  involving the Company or the  Subsidiary or, to the Company's or the
Subsidiary's knowledge,  threatened,  before the National Labor Relations Board,
the  Equal  Employment  Opportunity  Commission  or any  state or  local  agency
responsible for the prevention of unlawful employment practices.

                  (b) Neither the Company nor the  Subsidiary  is a party to any
labor union or collective bargaining agreement.

                  (c) Neither the Company nor the  Subsidiary  has any liability
under the Worker Adjustment and Retraining Act or any similar state law relating
to  employment  termination  in  connection  with a mass layoff or plant closing
("WARN").

                    I.16 ERISA; Benefit Plans.

                  (a) Schedule 3.16(a) contains a list of all "employee  pension
benefit  plans" (as defined in Section  3(2) of the Employee  Retirement  Income
Security Act of 1974,  as amended  ("ERISA"))  (sometimes  referred to herein as
"Pension  Plans"),  "employee welfare benefit plans" (as defined in Section 3(1)
of ERISA),  bonus, stock option, stock purchase and deferred  compensation plans
or  arrangements,  and other  employee  fringe  benefit plans (all the foregoing
being herein referred to as "Benefit Plans")  maintained,  or contributed to, by
the  Company,  the  Subsidiary  or any entity  that is  treated as under  common
control with the Company or the Subsidiary under Section 414(b), (c), (m) or (o)
of the Internal  Revenue Code of 1986, as amended (the "Code"),  for the benefit
of, or relating  to, any  employees  or former  employees  of the Company or the
Subsidiary. The Company has delivered to Buyer true, complete and correct copies
of (i) each  Benefit  Plan (or, in the case of any  unwritten  Benefit  Plan,  a
description  thereof),  (ii) the most recent  determination letter received from
the Internal Revenue Service, (iii) the latest actuarial  evaluations,  (iv) the
most recent annual report on Form 5500 filed with the Internal  Revenue  Service
with respect to each Benefit Plan (if any such report was  required),  including
Schedule A and Schedule B thereto,  (v) the most recent summary plan description
for each Benefit Plan for which such a summary plan  description is required and
(vi) each trust  agreement  and group annuity  contract  relating to any Benefit
Plan.


<PAGE>


                  (b) Each  Benefit Plan has been  administered  in all material
respects in accordance with its terms and the applicable provisions of ERISA and
the Code.  Except as disclosed  in Schedule  3.16(b)(i),  all material  reports,
returns and similar  documents  with respect to the Benefit Plans required to be
filed  with  any  governmental   agency  or  distributed  to  any  Benefit  Plan
participant have been duly and timely filed or distributed.  Except as disclosed
in Schedule 3.16(b)(ii), there are no investigations by any governmental agency,
termination  proceedings  or other claims  (except for  benefits  payable in the
normal  operation  of the Benefit  Plans),  suits or  proceedings  or against or
involving any Benefit Plan or asserting  any rights or claims to benefits  under
any Benefit Plan that could reasonably give rise to any material  liability and,
to the Company's and the Subsidiary's  knowledge,  there are no facts that could
reasonably  give  rise  to any  material  liability  in the  event  of any  such
investigation, claim, suit or proceeding.

                  (c) Except as disclosed in Schedule 3.16(c), all contributions
to, and payments  from, the Benefit Plans that may have been required to be made
in accordance with the Benefit Plans have been timely made.

                  (d) No "prohibited transaction" (as defined in Section 4975 of
the Code or Section 406 of ERISA) has occurred  that  involves the assets of any
Benefit  Plan and that could  subject  the Company or the  Subsidiary  or any of
their employees or, to the Company's and the Subsidiary's  knowledge, a trustee,
administrator  or other  fiduciary of any trusts created under any Benefit Plan,
to any material  tax or penalty on  prohibited  transactions  imposed by Section
4975 of ERISA or the  sanctions  imposed  under  Title I of  ERISA.  None of the
Company, the Subsidiary or any trustee,  administrator or other fiduciary of any
Benefit  Plan  nor  any  agent  of any  of  the  foregoing  has  engaged  in any
transaction or acted or failed to act in a manner that could subject the Company
or the  Subsidiary to any material  liability for breach of fiduciary duty under
ERISA or any other applicable law. No liability under Title IV of ERISA has been
incurred by the Company,  the  Subsidiary or their  affiliates  within six years
prior to the date hereof that has not been  satisfied in full,  and no condition
exists that presents a material risk of incurring such liability.

                  (e) Except as disclosed in Schedule 3.16(e), at no time within
the five years  preceding  the Closing Date has either of the  Subsidiary or the
Company been required to contribute to any  "multiemployer  plan" (as defined in
Section  4001(a)(3) of ERISA) or incurred any withdrawal  liability,  within the
meaning of Section 4201 of ERISA,  which liability has not been fully paid as of
the date hereof,  or announced an intention to withdraw,  but not yet  completed
such withdrawal, from any multiemployer plan.

                  (f) Neither the Company nor the  Subsidiary  contributes  to a
Pension Plan that is subject to Section 302 of ERISA or Section 412 of the Code.


<PAGE>


                  (g) With  respect  to any  Benefit  Plan  that is an  employee
welfare  benefit  plan,  except as  disclosed in Schedule  3.16(g),  (1) no such
Benefit Plan is funded through a welfare  benefits fund, as such term is defined
in Section  419(e) of the Code,  and (2) each such  Benefit Plan that is a group
health plan, as such term is defined in Section 5000(b)(1) of the Code, complies
with the applicable requirements of Section 4980B(f) of the Code.

                  (h) Neither the Company nor the  Subsidiary  has  incurred any
liability  under  Section  4062(b)  of ERISA  to the  Pension  Benefit  Guaranty
Corporation in connection  with any Benefit Plan which is subject to Title IV of
ERISA. Except as set forth in Schedule 3.16(h), the Internal Revenue Service has
issued a letter for each Benefit Plan  determining that such plan is exempt from
United States Federal  Income Tax under Sections  401(a) and 501(a) of the Code,
and there has been no occurrence since the date of any such determination letter
which has adversely affected such qualification.

                  (i)  Except  as set forth in  Schedule  3.16(i),  neither  the
Company, the Subsidiary nor any of their affiliates maintains or contributes to,
or has any  liability  (fixed,  contingent  or  otherwise,  under any current or
former plan) for,  medical,  health or life  insurance  benefits for  terminated
employees  of the  Company or the  Subsidiary  or for present  employees  of the
Company or the Subsidiary after  termination of their employment (other than any
such welfare benefits  provided pursuant to Code Section 4980B or ERISA Sections
601-608).

                  (j) Schedule  3.16(j) contains a true and complete list, as of
the date of this  Agreement,  showing the names of all  employees who during the
last  fiscal  year  received,  or in the  current  fiscal  year are  expected to
receive,  compensation (including commissions and bonuses) in excess of $50,000.
Except as disclosed on Schedule 3.16(j),  neither the Company nor the Subsidiary
has agreed to increase  the salary  payable to any  employee  listed on Schedule
3.16 by more than five percent.

                  (k) The Company has made  available to Buyer true and complete
copies of all contracts, agreements, plans or arrangements covering any employee
or former  employee of the Company or the Subsidiary with "change of control" or
similar  provisions  or providing  for "stay on" bonuses or  severance  payments
(each,  a "Change of  Control  Arrangement").  No Change of Control  Arrangement
individually or  collectively  could give rise to the payment of any amount that
would not be deductible pursuant to the terms of Section 280G of the Code.


<PAGE>


                  (l) Except as disclosed in Schedule  3.16(l) or as a result of
the  transactions  contemplated  hereby,  there  has  been  no  amendment  to or
announcement by the Company,  the Subsidiary or any of their affiliates relating
to a change in employee  participation or coverage or benefits under any Benefit
Plan  that  is  reasonably  expected  to  increase  materially  the  expense  of
maintaining  such  Benefit  Plan above the level of expense  incurred in respect
thereof for the fiscal year ended June 29, 1997.


     III.17 Certain Contracts and Arrangements. (a) Schedule 3.17(a) sets forth,
as of the date of this  Agreement,  a true and complete list of all contracts to
which the  Company or the  Subsidiary  is a party  relating  to the  business or
assets of the Company or the  Subsidiary  (except,  with respect to clauses (ii)
and (iv) below, any of the foregoing calling for aggregate payments of less than
$50,000), including, without limitation, all written or oral, express or implied
(i) contracts not made in the ordinary  course of business  consistent with past
practice; (ii) purchase, supply and customer contracts; (iii) contracts relating
to the  borrowing  of money or for lines of  credit;  (iv)  contracts  involving
leases and subleases of real or personal property; (v) contracts for the sale of
any assets other than in the ordinary  course of business  consistent  with past
practice or for the grant of any options or preferential  rights to purchase any
assets,  property or rights;  (vi) contracts granting any power of attorney with
respect to the affairs of either the Company or the Subsidiary; (vii) suretyship
contracts,  working  capital  maintenance or other forms of guaranty  contracts;
(viii)  contracts  limiting or restraining  the Company or the  Subsidiary  from
engaging or  competing  in any lines of business  or with any person,  firm,  or
corporation;  (ix)  partnership  and joint  venture  contracts;  (x)  employment
contracts; (xi) indentures,  mortgages, notes, installment obligations, or other
instruments  relating  to the  borrowing  of money in excess of  $50,000  by the
Company or the Subsidiary; (xii) contracts which have remaining terms, as of the
date of this Agreement,  of over one year in length of obligation on the part of
the Company or the  Subsidiary  and provide for aggregate  payments in excess of
$50,000;  (xiii) franchise contracts;  and (xiv) all amendments,  modifications,
extensions or renewals of any of the foregoing.  To the knowledge of the Company
and the  Subsidiary,  each of such contracts is valid,  binding and  enforceable
against the parties thereto in accordance with its terms,  and in full force and
effect on the date hereof.


<PAGE>


                  (b) Except as set forth on Schedule  3.17(b),  the Company and
the Subsidiary have performed all  obligations  required to be performed by them
to date under, and are not in default in respect of, any of such contracts,  and
no event has  occurred  which,  with due notice or lapse of time or both,  would
constitute  such a default other than defaults which would not,  individually or
in the  aggregate,  have a  Material  Adverse  Effect.  Except  as set  forth on
Schedule  3.17(b),  no other party to any such contract is in default in respect
thereof,  and no event has occurred  which,  with due notice or lapse of time or
both,  would  constitute  such a default  other than  defaults  which would not,
individually or in the aggregate,  have a Material  Adverse Effect.  The Company
has made available to Buyer or its representatives  true and complete originals,
copies or accurate summaries of all such contracts.


     III.18 Intellectual Property.  Schedule 3.18 sets forth a true and complete
list of all material patents,  trademarks  (registered or  unregistered),  trade
names (registered or unregistered),  service marks (registered or unregistered),
registered copyrights and computer software applications (excluding noncritical,
uncustomized shrink-wrap or off-the-shelf software) owned or used by or licensed
to the Company or the Subsidiary,  and all license agreements related thereto to
which the Company or the Subsidiary is a party (collectively,  the "Intellectual
Property"),   and,  with  respect  to   trademarks,   contains  a  list  of  all
jurisdictions  in which such  trademarks  are  registered  or applied for by the
Company or the Subsidiary and all  corresponding  registration  and  application
numbers.  Except as disclosed on Schedule  3.18 or as provided in any  agreement
listed on Schedule 3.18,  each of the Company and the Subsidiary owns or has the
right to use, without payment to any other party, the Intellectual Property used
in or  necessary  for the conduct of its business  and the  consummation  of the
transactions contemplated hereby will not, by itself, materially alter or impair
any such rights. Except as disclosed on Schedule 3.18, all Intellectual Property
owned or used by the Company and the  Subsidiary  is free and clear of all Liens
arising through actions of the Company or the Subsidiary. Except as disclosed on
Schedule 3.18, to the knowledge of the Company and the  Subsidiary,  no material
claims or other proceedings are pending or threatened against the Company or the
Subsidiary  by any third party person or entity with  respect to the  ownership,
validity, enforceability or the right to use any Intellectual Property.


<PAGE>


     III.19  Customers,  Suppliers and  Competitors.  Schedule 3.19 sets forth a
complete and correct list of (a) the ten largest  suppliers of the Subsidiary by
dollar volume for the latest fiscal year, (b) the ten largest franchisees of the
Subsidiary by dollar volume of royalties  paid to the  Subsidiary for the latest
fiscal year and (c) all  suppliers or  franchisees  who since June 29, 1997 have
terminated any agreement,  contract or other  arrangement with the Subsidiary or
with  whom the  Subsidiary  has  terminated  any  agreement,  contract  or other
arrangement  resulting  in  aggregate  payments  in any fiscal year in excess of
$50,000,  in each case with or without  cause,  prior to the  stated  expiration
thereof.  Except as  disclosed  in Schedule  3.19,  since  January 1, 1998,  the
Subsidiary  has not at any time  delivered to, or received from, any supplier or
franchisee  any formal notice or written  allegation of a default or breach with
respect  to any  agreement,  contract  or  other  arrangement,  and none of such
suppliers or  franchisees  has delivered any formal notice stating its intention
to terminate or change significantly its relationship with the Subsidiary.


     III.20 Legal Proceedings,  etc. Except as set forth in Schedule 3.20, there
are no claims, actions, or proceedings pending, or investigations pending or, to
the knowledge of the Company and the Subsidiary, threatened, against or relating
to the Company or the Subsidiary  before any court,  governmental  or regulatory
authority  or body acting in an  adjudicative  capacity,  which (a) relate to or
involve more than $50,000,  (b) seek any injunctive relief, or (c) relate to the
transactions  contemplated  by this  Agreement.  Except as disclosed on Schedule
3.20,  neither the Company nor the  Subsidiary  is in default under any material
judgment,  order or decree of any court,  administrative agency or commission or
other governmental authority or instrumentality, domestic or foreign, applicable
to the Company or the Subsidiary.


<PAGE>

     III. Tax Matters.  All material tax and  information  returns,  reports and
other  documents  required to have been filed by the Company and the  Subsidiary
(either  separately or as part of a consolidated,  unitary,  combined or similar
group) with the United States,  any state and local  governmental  authority and
any foreign  jurisdiction  ("Returns") have been duly and timely filed, and each
such Return is accurate and complete in all material respects. Copies of Returns
for the fiscal years ended June 29, 1997,  June 30, 1996 and June 29, 1995 which
relate to the income of the Company and the Subsidiary  have been made available
to Buyer or its  representatives,  and such copies are  accurate and complete in
all material respects as of the date hereof. The Company has also made available
to Buyer correct and complete copies of all material notices and  correspondence
sent or received  since  January 1, 1995 by the Company or the  Subsidiary to or
from any federal,  state, local or foreign tax authorities.  Except as set forth
in Schedule  3.21,  each of the Company and the  Subsidiary has paid in full all
income, franchise,  business,  property,  sales, use, value-added,  withholding,
payroll,  excise,  capital  and other  taxes shown to be due and payable on said
Returns,  and all  penalties,  assessments or  deficiencies  of every nature and
description  incurred with respect to such taxes,  except to the extent that the
Company  or the  Subsidiary,  as the case may be, has  established  on its books
appropriate reserves for such amounts in accordance with GAAP. The United States
federal and state income tax Returns of the Company and the  Subsidiary (or such
Returns for the consolidated  group of which the Company and the Subsidiary is a
member) have been audited,  and the audits  thereof  completed or the statute of
limitations has run, for all years through 1993. Except as set forth on Schedule
3.21,  neither  the  Company  nor the  Subsidiary  has  received  any  notice of
deficiency or assessment  from any taxing  authority with respect to liabilities
for taxes of the  Company  or the  Subsidiary  which have not been fully paid or
finally settled, and any such deficiencies have been paid or are being contested
in good faith and have been adequately reserved. Except as set forth in Schedule
3.21,  neither the Company nor the  Subsidiary is a party to any agreement  with
respect to the sharing or allocation  of taxes or tax costs.  There are no liens
for any  material  amount of  federal,  state,  local or foreign  taxes upon the
property or assets of the Company or the Subsidiary,  except liens for taxes not
yet due or delinquent or the validity of which is being  contested in good faith
by appropriate  proceedings.  Except as set forth on Schedule 3.21, there are no
outstanding  waivers  or  comparable  consents  given  by  the  Company  or  the
Subsidiary  regarding the application of the statute of limitations with respect
to any federal, state, local or foreign taxes or Returns. Except as set forth on
Schedule  3.21,  no power of  attorney  has been  granted by the  Company or the
Subsidiary  with  respect to any matter  relating  to federal,  state,  local or
foreign taxes that is currently in force.  Except as set forth on Schedule 3.21,
neither  the  Company  nor  the  Subsidiary  has  been a  member  of  any  other
consolidated,  unitary,  combined or similar group for federal,  state, local or
foreign tax purposes for any taxable period for which the statute of limitations
has not yet expired.


<PAGE>


     III.22 Arrangements with Directors, Officers and Affiliates. Except for the
agreements  and other  arrangements  disclosed in Schedule 3.22 (the  "Affiliate
Arrangements"),  as of the  date  hereof,  there  are  no  agreements  or  other
arrangements  between the Company or the  Subsidiary,  on the one hand,  and any
director, officer, employee,  stockholder or other affiliate, as defined in Rule
405 under the Securities Act (an "Affiliate," or,  collectively,  "Affiliates"),
of the  Company  or  the  Subsidiary,  on the  other  hand,  including,  without
limitation,  management  agreements  and  loans  to or by  the  Company  or  the
Subsidiary from or to any of such persons. Except as disclosed in Schedule 3.22,
since  January 1, 1995,  none of the officers or directors of the Company or the
Subsidiary, or any spouse or immediate relative of any of such persons, has been
a  director  or  officer  of,  or has had any  direct  interest  in,  any  firm,
corporation,  association  or business  enterprise  which during such period has
been a supplier, customer or sales agent of the Company or the Subsidiary or has
competed with or been engaged in any business of the kind being conducted by the
Company or the Subsidiary. Except as disclosed in Schedule 3.22, no Affiliate of
the Company or the Subsidiary owns or has any rights in or to any of the assets,
properties  or rights  used by the  Company or the  Subsidiary  in its  ordinary
course of business.


<PAGE>


     III.23 Comploance with Law. Except as set forth in Schedule 3.23 and except
with respect to environmental  matters which are covered  exclusively by Section
3.14, the  operations of the Company and the  Subsidiary are being  conducted in
accordance with all franchising and other applicable laws,  regulations,  orders
and other  requirements  of all  courts  and other  governmental  or  regulatory
authorities  having  jurisdiction  over the Company and the Subsidiary and their
assets,  properties and operations,  except where non-compliance with such laws,
regulations,  orders and other  requirements would not reasonably be expected to
have a Material Adverse Effect.  Except as set forth in Schedule 3.23 and except
with respect to environmental  matters which are covered  exclusively by Section
3.14, neither the Company nor the Subsidiary has received notice within the past
year of any  violation  of any  such  law,  regulation,  order  or  other  legal
requirement,  or is in default with respect to any order, writ, judgment, award,
injunction  or decree of any federal,  state or local court or  governmental  or
regulatory  authority  or  arbitrator,  domestic or foreign,  applicable  to the
Company or the  Subsidiary  or any of their assets,  properties  or  operations,
except for such  violations  or  defaults  that do not have a  Material  Adverse
Effect.

     III.24 Fees and Commissions.  No broker, finder or other person is entitled
to any brokerage  fees,  commissions  or finder's  fees in  connection  with the
transaction  contemplated hereby by reason of any action taken by the Company or
the  Subsidiary.  Schedule  3.24 sets forth a complete and accurate  list of all
transaction expenses (including  management or other fees payable to the Sellers
or their respective Affiliates pursuant to any Affiliate Arrangement) previously
or to be paid or reimbursed by the Company or the Subsidiary on their own behalf
or on the behalf of the Sellers in connection with the transactions contemplated
by this Agreement (the "Company Transaction Expenses").
<PAGE>


     III.25  Representations  of the Sellers . Each Seller represents  severally
and not jointly that:

                  (a) Such Seller has all  requisite  power and authority to own
and to dispose of the Company Securities owned by such Seller.

                  (b) The  number  of  shares  and/or  principal  amount  of the
Company  Securities owned by such Seller as of the date of this Agreement is set
forth  beside the name of such Seller on Annex A hereto.  Except as set forth on
Schedule 3.25(b),  such Seller owns his respective Company Securities,  free and
clear of any Liens,  and at the  Closing,  Buyer will  acquire  good,  valid and
marketable title to the Company Securities owned by such Seller,  free and clear
of any Liens.

                  (c) Such  Seller has full power and  authority  to execute and
deliver this Agreement and to consummate the  transactions  contemplated  hereby
and to sell to Buyer such Seller's Company  Securities.  This Agreement has been
duly and validly  executed and delivered by such Seller and,  assuming that this
Agreement  constitutes a valid and binding  agreement of Buyer,  the Company and
each other  Seller,  constitutes  a valid and binding  agreement of such Seller,
enforceable against such Seller in accordance with its terms, except (i) as such
enforceability  may be limited by bankruptcy,  insolvency,  moratorium and other
similar laws affecting or relating to enforcement of creditors' rights generally
and (ii) as such  enforceability may be limited by general principles of equity,
regardless of whether asserted in a proceeding in equity or at law.

                  (d) Neither the  execution  and delivery of this  Agreement by
such Seller nor the sale by such Seller of the Company  Securities owned by such
Seller  pursuant to this  Agreement  at the Closing  will (i)  conflict  with or
result in any breach of (with or without  notice or lapse of time,  or both) any
provision of the  Certificate  of  Incorporation,  By-Laws or similar  governing
documents of such Seller which is not a natural person,  (ii) except for filings
required  under the HSR Act,  require any consent,  approval,  authorization  or
permit of, or filing with or  notification  to, any  governmental  or regulatory
authority  by such  Seller,  except  where the failure to obtain  such  consent,
approval, authorization or permit, or to make such filing or notification, would
not reasonably be expected to have a Material Adverse Effect,  (iii) result in a
violation of or default under (with or without notice or lapse of time, or both)
or give rise to any right of termination, cancellation or acceleration or result
in the creation of any Lien under, any of the terms, conditions or provisions of
any note, bond, mortgage,  indenture,  license, agreement or other instrument or
obligation to which such Seller is a party or by which such Seller or any of its
assets  may be  bound,  except  for such  defaults  or  rights  of  termination,
cancellation or acceleration or Liens as to which requisite  waivers or consents
have been obtained or which, in the aggregate,  would not reasonably be expected
to have a Material Adverse Effect, or (iv) violate any order, writ,  injunction,
decree,  statute,  rule or  regulation  applicable  to such Seller or any of its
assets,  which violation would reasonably be expected to have a Material Adverse
Effect.

                  (e) No  broker,  finder  or other  person is  entitled  to any
brokerage fees,  commissions or finder's fees in connection with the transaction
contemplated hereby by reason of any action taken by such Seller.

<PAGE>

                                   ARTICLE IV

                     REPRESENTATIONS AND WARRANTIES OF BUYER

                  Buyer represents and warrants to the Sellers as follows:

     IV.1 Organization.  Buyer is a corporation duly organized, validly existing
and in good  standing  under  the  laws of the  State  of  Delaware.  Buyer  has
heretofore  delivered  to  the  Company  complete  and  correct  copies  of  the
Certificate of Incorporation and By-Laws of Buyer as currently in effect.

     IV.2 Authority  Relative to this Agreement.  Buyer has full corporate power
and  authority  to execute and deliver  this  Agreement  and to  consummate  the
transactions  contemplated  hereby. The execution and delivery of this Agreement
and the consummation of the transactions  contemplated hereby have been duly and
validly  authorized by the Board of Directors of Buyer,  and no other  corporate
proceedings on the part of Buyer are necessary to authorize this Agreement or to
consummate the transactions  contemplated  hereby.  This Agreement has been duly
and validly  executed and delivered by Buyer and,  assuming that this  Agreement
constitutes  a valid and binding  agreement of the Sellers,  constitutes a valid
and binding agreement of Buyer, enforceable against Buyer in accordance with its
terms,  except  (i)  as  such  enforceability  may  be  limited  by  bankruptcy,
insolvency,   moratorium  and  other  similar  laws  affecting  or  relating  to
enforcement of creditors' rights generally and (ii) as such  enforceability  may
be limited by general principles of equity,  regardless of whether asserted in a
proceeding in equity or at law.


     IV.3  Consents  and  Approvals;  No  Violation.  (a) Except as set forth in
Schedule 4.3,  neither the execution and delivery of this Agreement by Buyer nor
the purchase by Buyer of the Company Securities  pursuant to this Agreement will
(i) conflict with or result in any breach of (with or without notice or lapse of
time,  or both) any  provision  of the Articles of  Incorporation  or By-Laws of
Buyer, (ii) require any consent, approval, authorization or permit of, or filing
with or notification to, any governmental or regulatory authority,  (iii) result
in a violation of or default under (with or without  notice or lapse of time, or
both),  or give rise to any right of  termination,  cancellation or acceleration
under, any of the terms,  conditions or provisions of any note, bond,  mortgage,
indenture,  license,  agreement or other instrument or obligation to which Buyer
is a party or by which Buyer or any of its assets may be bound,  except for such
defaults or rights of  termination,  cancellation  or  acceleration  as to which
requisite  waivers or consents  have been  obtained,  or (iv) violate any order,
writ, injunction, decree, statute, rule or regulation applicable to Buyer.


<PAGE>

                  (b) Except as set forth in  Schedule  4.3,  and except for the
filings by the Sellers and Buyer required by the HSR Act, no declaration, filing
or registration  with, or notice to, or  authorization,  consent or approval of,
any   governmental  or  regulatory  body  or  authority  is  necessary  for  the
consummation by Buyer of the transactions contemplated hereby.

     IV.4  Acquisition of Stock for  Investment.  Buyer is acquiring the Company
Securities for investment and not with a view toward,  or for sale in connection
with, any distribution  thereof,  nor with any present intention of distributing
or selling such Company Securities. Buyer agrees that the Company Securities may
not be sold, transferred,  offered for sale, pledged,  hypothecated or otherwise
disposed of without registration under the Securities Act, except pursuant to an
exemption from such registration available under the Securities Act.

     IV.5 Financing.  Buyer has provided to the Company and the Sellers accurate
information as to its plans to obtain the Financing.

     IV.6 Fees and  Commissions.  Buyer  represents and warrants that no broker,
finder  or other  person is  entitled  to any  brokerage  fees,  commissions  or
finder's fees in connection with the transaction  contemplated  hereby by reason
of any action taken by Buyer.

     IV.7 Knowledge of  Inaccuracies.  Buyer  represents and warrants that as of
the  date  of  this  Agreement  it  has  no  actual  knowledge  that  any of the
representations  or  warranties  of the Company,  the  Subsidiary  or any of the
Sellers in this  Agreement  are  inaccurate  or that any of such  parties are in
breach of any agreement or covenant contained in this Agreement.
<PAGE>

                                    ARTICLE V

                            COVENANTS OF THE PARTIES

     V.1 HSR Act  Compliance.  The parties shall resist  vigorously  (including,
without  limitation,  the  institution  or  defense  of legal  proceedings)  any
assertion that the transactions  contemplated  herein  constitute a violation of
the  antitrust  laws,  all  to  the  end  of  expediting   consummation  of  the
transactions contemplated herein. The costs and expenses of compliance with this
Section 5.1 shall be borne by the Company,  in the case of costs and expenses of
the Company or the  Sellers,  or by Buyer,  in the case of costs and expenses of
Buyer,  except  that  50% of the fees  previously  paid in  connection  with the
notifications  required  to be filed  in  connection  with the HSR Act  shall be
reimbursed by the Company.


     V.2 Conduct of Business of the  Company.  Except as  described  in Schedule
5.2,  during the period from the date of this Agreement to the Closing Date, the
Company  will  conduct its  business  and  operations  according to its ordinary
course of business  consistent  with past practice and will cause the Subsidiary
to conduct its business  and  operations  according  to its  ordinary  course of
business  consistent  with  past  practice  and to keep  its  retail  operations
substantially  intact.  The  Company  will cause the  Subsidiary  to maintain in
inventory,  at all times prior to the Closing Date,  quantities of raw materials
and other  supplies  and  materials  sufficient  to allow Buyer to continue  and
operate the business of the  Subsidiary,  after the Closing Date,  free from any
shortage of such items  (assuming  Buyer  continues to purchase such items after
the  Closing  Date in the  ordinary  course  of  business  consistent  with past
practice).  The Company  will use  commercially  reasonable  efforts to preserve
intact the business  organization  of the Subsidiary and its goodwill,  and keep
available the services of its present  officers and key employees,  and preserve
intact the business relationships with suppliers,  customers and others having a
business relationship with the Subsidiary or the Company, and will also maintain
its present  relationship  in all material  respects with the Subsidiary and the
Company.  Without  limiting the  generality  of the  foregoing,  and,  except as
contemplated  in this  Agreement or as described in Schedule  5.2,  prior to the
Closing Date,  without the prior written consent of Buyer, the Company will not,
and will not permit the Subsidiary to:

                           (a)   make  any   change   in  its   Certificate   of
         Incorporation or By-Laws,  issue any additional shares of capital stock
         or equity  security or grant any option,  warrant,  or right to acquire
         any  capital  stock  or  equity  securities,   or  issue  any  security
         convertible  into or  exchangeable  for its capital stock, or alter any
         material term of any of its  outstanding  securities or make any change
         in its outstanding shares of capital stock or other ownership interests
         in  its  capitalization,  whether  by  reason  of  a  reclassification,
         recapitalization,  stock split or combination, exchange or readjustment
         of shares,  stock dividend or otherwise,  or declare,  set aside or pay
         any dividend or other distribution  (whether in cash, stock or property
         or any combination  thereof) in respect of its capital stock, or redeem
         or otherwise acquire any shares of its capital stock;


<PAGE>


                           (b) (i) create,  incur or assume any indebtedness for
         money borrowed,  including obligations in respect of capital leases; or
         (ii)  assume,   guarantee,   endorse  or  otherwise  become  liable  or
         responsible  (whether  directly,  contingently  or  otherwise)  for the
         obligations of any other person;  provided, that the Subsidiary and the
         Company may endorse  negotiable  instruments in the ordinary  course of
         business consistent with past practice;

                           (c) sell, franchise,  move or close any of its stores
         or make any other  sale,  assignment,  transfer,  abandonment  or other
         conveyance of any of its assets having a fair market value in excess of
         $50,000 or any material part thereof,  except transactions  pursuant to
         existing  contracts  set forth in the  Schedules  and  dispositions  of
         inventory or of worn-out or obsolete  equipment  for fair or reasonable
         value in the ordinary course of business consistent with past practice;

                           (d) subject any of its assets,  or any part  thereof,
         to any  Lien,  or  suffer  such to be  imposed,  except  for  Permitted
         Exceptions  and such  Liens  as may  arise in the  ordinary  course  of
         business consistent with past practice which will not,  individually or
         in the aggregate, have a Material Adverse Effect;


<PAGE>


                           (e) acquire any assets,  raw materials or properties,
         or enter into any other  transaction  in an amount in excess of $10,000
         individually  or $25,000 in the  aggregate,  other than in the ordinary
         course of business consistent with past practice;

                           (f) (i)  increase  the rate or terms of  compensation
         payable or to become  payable by the  Subsidiary  or the Company to its
         directors, officers or key employees, except increases occurring in the
         ordinary course of business in accordance with its customary  practices
         (which shall include normal  periodic  performance  reviews and related
         compensation and benefit increases); or (ii) increase the rate or terms
         of any  bonus,  insurance,  pension  or other  employee  benefit  plan,
         payment  or  arrangement  made  to,  for or with  any  such  directors,
         officers or key employees;

                           (g)  enter   into  any   agreement,   commitment   or
         transaction  (including  without  limitation  any  borrowing,   capital
         expenditure or capital financing) relating to the business,  operations
         or financial  condition of the  Subsidiary or the Company other than in
         the ordinary course of business consistent with past practice;

                           (h) pay,  loan or  advance  any  amount  to, or sell,
         transfer  or lease  any  properties  or assets  to,  or enter  into any
         agreement or arrangement with, any of its Affiliates;

                           (i) make any  change in any method of  accounting  or
         accounting principle, method, estimate or practice, except for any such
         change required by reason of a concurrent change in GAAP, or write-down
         the value of any inventory or write-off as  uncollectible  any accounts
         receivable,  except in the ordinary course of business  consistent with
         past practice;

                           (j)   settle,   release  or  forgive   any  claim  or
         litigation or waive any right involving an amount greater than $50,000;

                           (k) amend in any material respect or terminate any of
         the  agreements  identified in Schedule 3.17 other than in the ordinary
         course of business consistent with past practice;

                           (l)   commence   actual   construction   of  any  new
         facilities other than those identified on Schedule 5.2;

                           (m)  engage  in any  activity  which  would  cause  a
         material  change  in the  regulatory  status of the  Subsidiary  or the
         Company which would be reasonably  expected to have a Material  Adverse
         Effect; or

                           (n) commit  itself to do any of the  foregoing in any
         manner.


<PAGE>
                  V.3 Access to Information

                  (a) Between the date of this  Agreement  and the Closing Date,
the Company will and will cause the  Subsidiary  to,  during  ordinary  business
hours and upon reasonable notice,  (i) give Buyer and its accountants,  counsel,
environmental    consultants,    financial   advisors   and   other   authorized
representatives  (the "Buyer  Representatives")  reasonable access to all books,
records,  plants,  offices and other facilities and properties of the Company to
which  Buyer  is  permitted  access  by law,  (ii)  permit  Buyer  to make  such
reasonable  inspections thereof as Buyer may reasonably request, (iii) cause its
officers and advisors to furnish Buyer with such  financial  and operating  data
and other  information  with  respect  to the  business  and  properties  of the
Subsidiary  and the Company as Buyer may from time to time  reasonably  request,
(iv) cause its  officers  and  advisors to furnish  Buyer a copy of each report,
schedule  or other  document  filed with or  received  by them from the SEC with
respect to the Subsidiary and the Company; provided,  however, that (A) any such
investigation  shall  be  conducted  in  such  a  manner  as  not  to  interfere
unreasonably  with the  operation  of the  business  of the  Subsidiary  and the
Company,  (B) the  Subsidiary  and the Company shall not be required to take any
action which would constitute a waiver of the attorney-client privilege, and (C)
the Subsidiary and the Company need not supply Buyer with any information  which
the Subsidiary or the Company,  as the case may be, is under a legal  obligation
not to supply.

                  (b) All information  furnished to or obtained by Buyer and the
Buyer  Representatives  pursuant  to this  Section  5.3 shall be  subject to the
provisions of the  Confidentiality  Agreement,  dated May 10, 1997,  between the
Company  and Buyer  (the  "Confidentiality  Agreement")  and shall be treated as
"Information" (as defined in the Confidentiality  Agreement).  In the event that
this Agreement shall be terminated  without the Closing having  occurred,  Buyer
agrees that for a period of one year from the date of this Agreement it will not
use "Information" (as defined in the Confidentiality  Agreement) to compete with
the  Company's  franchisees  to obtain  lease  renewals  in the malls  where the
Company's  franchised  stores  are  presently  located  as of the  date  of this
Agreement.


<PAGE>


     V.4  Insurance.  The Company shall keep,  and shall cause the Subsidiary to
keep,  all  insurance  policies  set forth on  Schedule  3.13,  or  replacements
therefor with  reputable  firms and  providing no lesser  coverage (in amount or
scope),  in full force and effect  through  the close of business on the Closing
Date.
               
     V.5 WARN Act. To the extent  required by law,  the Company  shall cause the
Subsidiary  to timely give any required  notices  under the WARN Act relating to
any  "plant  closing"  or "mass  layoff"  (as those  terms are  defined in WARN)
arising prior to the Closing.

     V.6 Expenses. Except as specifically provided in this Agreement, whether or
not the transactions contemplated hereby are consummated, all costs and expenses
incurred in connection  with this  Agreement and the  transactions  contemplated
hereby  shall be borne by the  party  incurring  such  costs and  expenses.  The
Company shall be liable for the legal,  accounting and professional  fees of the
Sellers specified on Schedule 5.6 hereto.

     V.7  Further  Assurances.  Subject  to the  terms  and  conditions  of this
Agreement,  each of the  parties  hereto  will use all  commercially  reasonable
efforts to take,  or cause to be taken,  all  action,  and to do, or cause to be
done,  all things  necessary,  proper or  advisable  under  applicable  laws and
regulations  to consummate  and make  effective the sale of Company Common Stock
pursuant to this  Agreement.  From time to time after the date  hereof,  without
further consideration, the Sellers will, at Buyer's expense, execute and deliver
such  documents  to  Buyer  as  Buyer  may  reasonably  request  in  order  more
effectively to vest in Buyer good title to the Company Securities.  From time to
time after the date hereof,  without further  consideration,  Buyer will, at its
own expense,  execute and deliver  such  documents to the Sellers as the Sellers
may reasonably  request in order more  effectively to consummate the sale of the
Company Securities pursuant to this Agreement.

     V.8 Public  Statements.  The parties shall consult with each other prior to
issuing any public  announcement,  statement or other disclosure with respect to
this Agreement or the transactions  contemplated  hereby and shall not issue any
such  public   announcement,   statement  or  other  disclosure  prior  to  such
consultation,  except as may be  required by law and except that the parties may
make public announcements,  statements or other disclosures with respect to this
Agreement and the transactions  contemplated  hereby to the extent and under the
circumstances   in  which  the   parties   are   expressly   permitted   by  the
Confidentiality  Agreement to make disclosures of  "Information"  (as defined in
the Confidentiality Agreement).


<PAGE>


                   V.9  Consents and Approvals.

                  (a) The Company and Buyer shall  cooperate with each other and
(i)  promptly  prepare  and file all  necessary  documentation,  (ii) effect all
necessary  applications,   notices,   petitions  and  filings  and  execute  all
agreements  and  documents,  (iii) use all  commercially  reasonable  efforts to
obtain all necessary  permits,  consents,  approvals and  authorizations  of all
governmental  bodies and (iv) use all commercially  reasonable efforts to obtain
all  necessary   Environmental  Permits,   Permits,   consents,   approvals  and
authorizations  of all  other  parties,  in the  case of  each of the  foregoing
clauses (i),  (ii),  (iii) and (iv),  necessary or advisable to  consummate  the
transactions  contemplated  by this  Agreement  or  required by the terms of any
note, bond, mortgage,  indenture,  deed of trust,  license,  franchise,  permit,
concession, contract, lease or other instrument to which the Company or Buyer or
any of its  subsidiaries  is a party or by which any of them is  bound.  Without
limiting the  foregoing,  the Company shall  cooperate  with Buyer in connection
with Buyer's  efforts to obtain the Financing and to  successfully  complete the
Senior Note Tender Offer (as hereinafter  defined),  such cooperation to include
without  limitation (i) facilitating due diligence  investigations  by potential
financing  sources,   (ii)  assuring   cooperation  by  the  Company's  and  the
Subsidiary's  independent  accountants  in any  audit of the  Company's  and the
Subsidiary's,   financial  statements  by  Arthur  Andersen  LLP  and  providing
customary  consents,  comfort  letters  and  access  to work  papers,  and (iii)
executing and delivering any required supplemental indenture and other documents
in connection with the Financing and the Senior Note Tender Offer.

                  (b) The Sellers shall have the right but not the obligation to
review and approve in advance all  characterizations of the information relating
to the Subsidiary and the Company,  and each of the Sellers and Buyer shall have
the  right  but  not the  obligation  to  review  and  approve  in  advance  all
characterizations of the information  relating to the transactions  contemplated
by this  Agreement,  which  appear in any  filing  made in  connection  with the
transactions  contemplated  hereby or in the Offering Memorandum relating to the
Financing.  The Sellers and Buyer agree that they will  consult  with each other
with  respect to the  obtaining  of all such  necessary  Environmental  Permits,
consents,  approvals and  authorizations  of all third parties and  governmental
bodies.  The Sellers and Buyer shall designate  separate counsel with respect to
all applications,  notices, petitions and filings (joint or otherwise), relating
to this Agreement and the  transactions  contemplated  hereby,  on behalf of the
Sellers, the Subsidiary or the Company, on the one hand, and Buyer, on the other
hand, with all governmental bodies.

                  (c) The parties  hereto shall consult with each other prior to
proposing or entering into any stipulation or agreement with any Federal,  State
or local governmental  authority or agency or any third party in connection with
any  Federal,  State,  or local  governmental  consents  and  approvals  legally
required for the consummation of the transactions  contemplated hereby and shall
not propose or enter into any such  stipulation  or agreement  without the other
party's prior written consent, which consent shall not be unreasonably withheld.


<PAGE>


     V.10 Sales and Transfer  Taxes.  All  securities  and other  transfer taxes
incurred in connection  with this  Agreement and the  transactions  contemplated
hereby shall be borne by the Company.  Buyer will file all necessary tax returns
and other  documentation  with  respect  to all such  transfer  taxes,  and,  if
required by  applicable  law, the Sellers will join in the execution of any such
tax returns or other  documentation,  subject to their  reasonable  prior review
thereof and opportunity to comment thereon.

     V.11 Supplemental Information.  From time to time prior to the Closing Date
and upon becoming aware of any such matter, condition or occurrence, the Company
and the  Subsidiary  will  promptly  disclose to Buyer,  and Buyer will promptly
disclose to the Company, (i) any material  development  affecting the ability of
such party to consummate the transactions  contemplated by this Agreement,  (ii)
any matter,  condition,  occurrence or knowledge which, if existing or occurring
at the date of this Agreement,  would have been required to be excepted from any
representation and warranty contained herein in order for such representation or
warranty  to be true and correct on the date  hereof or  otherwise  set forth or
described  in the  respective  Schedule  or (iii) any breach of any  covenant or
agreement contained in this Agreement of which such party has knowledge.

     V.12  Employees.  . Buyer agrees that it will cause the Subsidiary to honor
the  agreements  and  arrangements  with its  employees  that are  identified in
Schedule 3.16.  Notwithstanding the foregoing,  it is understood that nothing in
this Agreement shall prohibit or restrict Buyer from  terminating the employment
of any of the  Subsidiary's  employees,  changing  compensation  levels or other
terms  and  conditions  of  employment  (other  than  service  credit  for  past
employment with the Subsidiary)  subsequent to the Closing Date,  subject to the
obligations of Buyer and the Subsidiary with respect to the items  identified on
Schedule 3.16. Nothing in this Section 5.12, express or implied,  is intended to
confer  or  shall  confer  upon  any of the  Subsidiary's  employees  or  former
employees  any rights or remedies of any nature or kind  whatsoever  under or by
reason  of  this  Agreement,   including,  without  limitation,  any  rights  of
employment.


<PAGE>
                                   ARTICLE VI

                               CLOSING CONDITIONS


                  VI.1  Conditions  to Each  Party's  Obligations  to Effect the
Transactions  Contemplated  HerebThe  respective  obligations  of each  party to
effect the transactions  contemplated  hereby shall be subject to no preliminary
or permanent  injunction  or other order or decree by any federal or state court
which prevents the consummation of the transactions  contemplated  hereby having
been issued and remaining in effect (each party  agreeing to use its  reasonable
best  efforts  to have any such  injunction,  order or  decree  lifted),  and no
statute, rule or regulation having been enacted by any Federal,  State, or local
governmental agency in the United States which prohibits the consummation of the
transactions contemplated hereby.

                  V.I.2  Conditions to Obligations of Buyer
                  (a)  The  obligation  of  Buyer  to  effect  the  transactions
contemplated  by this Agreement  shall be subject to the fulfillment at or prior
to the Pre-Closing Date of the following additional conditions:

                    (i)  Buyer shall have entered into the Financing Agreements;

                    (ii) Buyer  shall  have  received  binding  and  irrevocable
                         tenders and consents  from the holders of not less than
                         75% of the Subsidiary's outstanding 10f% Senior Secured
                         Notes  due 2001  (the  "Senior  Notes")  to sell  their
                         Senior Notes to Buyer and to consent to such amendments
                         to or  waivers  under  the  Indenture  under  which the
                         Senior  Notes  were  issued  as  Buyer  determines  are
                         necessary  to  facilitate  the  Financing  (such tender
                         offer  and  consent  solicitation,   collectively,  the
                         "Senior Note Tender Offer");


<PAGE>


                           (iii)  Buyer  shall  received   executed   Settlement
         Agreement  and Releases in the form of Annex B hereto from  franchisees
         of the Subsidiary and related investors  accounting for at least 80% of
         the   Subsidiary's   franchisees,   excluding  for  such  purposes  the
         franchisees  owned  or  controlled  by  any  of the  Sellers  or  other
         significant franchisees that have already been received;

                           (iv) the  Company  shall have  provided  to Buyer the
         information  necessary  to permit the  calculation  of any  adjustments
         pursuant to Section 1.2(b);

                           (v)  the  Company   shall  have   provided   evidence
         reasonably  satisfactory  to Buyer that all of the  Warrants  have been
         cancelled   consistent   with  Section  1.5  and  that  the   Affiliate
         Arrangements  identified on Schedule 6.2(a)(v) other than the Franchise
         Agreements for franchisees in which Mr. Karp is an investor, as amended
         in accordance with Annex B hereto,  have been terminated  effective not
         later  than  the  Closing  Date  with  no  additional  amounts  payable
         thereunder by the Company or the Subsidiary; and

                           (vi) the Company and the Sellers shall have performed
         and complied with in all material respects the covenants and agreements
         contained in this Agreement  required to be performed and complied with
         by it or them at or prior to the Closing Date, the  representations and
         warranties  of the Company and the Sellers set forth in this  Agreement
         shall be true and  correct in all  material  respects as of the date of
         this Agreement and as of the Pre-Closing  Date as though made at and as
         of  the  Pre-Closing  Date,  there  shall  not  have  occurred  and  be
         continuing a Material  Adverse Effect,  and Buyer shall have received a
         certificate to the foregoing effect signed by an authorized  officer of
         the Company.

                  (b)  The  obligation  of  Buyer  to  effect  the  transactions
contemplated  by this Agreement  shall be subject to the fulfillment at or prior
to the Closing Date of the following additional conditions:

                    (i) the delivery to it of the Escrowed Seller  Documents and
                    the Escrowed Company Documents; and

                    (ii) the Company and the Sellers  shall have  performed  and
                    complied  with in all material  respects the  covenants  and
                    agreements  contained  in  this  Agreement  required  to  be
                    performed and complied with by it or them at or prior to the
                    Closing Date.

  
<PAGE>

                 VI.3 Conditions to Obligations of the Sellers

The obligation of the Sellers to effect the  transactions  contemplated  by this
Agreement  shall be subject to the  fulfillment  at or prior to the  Pre-Closing
Date of the following additional conditions:

                  (a) Buyer shall have  performed in all  material  respects its
covenants and agreements contained in this Agreement required to be performed at
or prior to the Pre-Closing Date; and

                  (b) the  representations  and warranties of Buyer set forth in
this Agreement shall be true and correct in all material respects as of the date
of this  Agreement  and as of the  Closing  Date as though made at and as of the
Closing Date,  and the Company and the Sellers the Sellers shall have received a
certificate to that effect signed by an authorized officer of Buyer.



                                              ARTICLE VII

                                      TERMINATION AND ABANDONMENT

                   VII.1  Termination

                  (a This  Agreement  may be terminated at any time prior to the
Closing Date, by mutual written consent of Buyer, the Company and the Sellers.


<PAGE>


                  (b This  Agreement may be terminated by the Company,  Buyer or
the  Sellers  if the  transactions  contemplated  hereby  shall  not  have  been
consummated  on or before August 24, 1998;  provided that the right to terminate
this  Agreement  under this  Section  7.1(b) shall not be available to any party
whose failure to fulfill any obligation  under this Agreement has been the cause
of, or resulted  in, the failure of the Closing  Date to occur on or before such
date.

                  (c This  Agreement  may be terminated by either the Company or
Buyer if any court of competent  jurisdiction  in the United States or any State
shall  have  issued  an  order,  judgment  or  decree  permanently  restraining,
enjoining or otherwise prohibiting the transactions contemplated hereby and such
order, judgment or decree shall have become final and nonappealable.

                  (d This Agreement may be terminated by Buyer if there has been
a material  violation or breach by the Company or the Sellers of any  agreement,
representation  or warranty  contained in this Agreement  which has rendered the
satisfaction  of any condition to the  obligations of Buyer  impossible and such
violation or breach has not been waived by Buyer.

                  (e This  Agreement  may be  terminated  by the  Company or the
Sellers  if there  has  been a  material  violation  or  breach  by Buyer of any
agreement,  representation  or warranty  contained in this  Agreement  which has
rendered the  satisfaction  of any condition to the  obligations  of the Sellers
impossible and such violation or breach has not been waived by the Sellers.

     VII.2 Procedure and Effect of  Termination.  In the event of termination of
this Agreement and abandonment of the transactions contemplated hereby by either
or both of the parties  pursuant to Section 7.1,  written  notice  thereof shall
forthwith  be  given  by the  terminating  party  to the  other  party  and this
Agreement  shall  terminate and the  transactions  contemplated  hereby shall be
abandoned,  without  further  action  by any  of the  parties  hereto.  If  this
Agreement is terminated as provided herein:


<PAGE>


                           (a  none  of the  parties  hereto  nor  any of  their
         respective directors, officers or affiliates, as the case may be, shall
         have any  liability or further  obligation to the other party or any of
         their respective directors, officers or affiliates, as the case may be,
         pursuant to this Agreement, except for liability for any breach of this
         Agreement  and except in each case as stated in this Section 7.2 and in
         Sections 5.3(b), 5.6 and 5.8; provided, that the sole recourse of Buyer
         with respect to any such  liability  arising out of this Section 7.2(a)
         shall  be to  assert  a claim  against  the  Company  (which  shall  be
         responsible  for any breaches by the Company or by the Sellers) and not
         the Sellers; and
                           (b all filings,  applications  and other  submissions
         made pursuant to this Agreement,  to the extent  practicable,  shall be
         withdrawn from the agency or other person to which they were made.


                                  ARTICLE VIII

                                 INDEMNIFICATION

     VIII.1 Coverage.  Each of the Sellers,  severally,  but not jointly,  shall
indemnify, defend and hold harmless Buyer from all damages, liabilities, losses,
costs,  expenses  (including  all  reasonable  fees),  claim or cause of  action
("Losses") arising out of or resulting from, or shall pay or become obligated to
pay any sum on account of, any breach of representation  and warranty as to such
Seller in Section 3.25.

     VIII.2  Limitation of  Liability.  Any Seller's  liability  with respect to
indemnification  in Section  8.1 shall be  limited  to that  portion of the cash
purchase price received for Company Securities sold by such Seller.

<PAGE>

                                   ARTICLE IX

                            MISCELLANEOUS PROVISIONS

     IX.1 Amendment and Modification.  Subject to applicable law, this Agreement
may be  amended,  modified  or  supplemented  only by written  agreement  of the
Company, the Sellers and Buyer.

     IX.2 Waiver of Compliance; Consents. . Except as otherwise provided in this
Agreement,  any  failure of any of the  parties to comply  with any  obligation,
covenant,  agreement or condition  herein may be waived by the party entitled to
the benefits thereof only by a written  instrument  signed by the party granting
such waiver,  but such waiver or failure to insist upon strict  compliance  with
such obligation,  covenant, agreement or condition shall not operate as a waiver
of, or estoppel with respect to, any subsequent or other failure.

     IX.3 No  Survival  or  Representations  and  Warranties.  . Each and  every
representation  and  warranty  contained  in this  Agreement  and each and every
covenant  contained  in this  Agreement  (other  than the  covenants  in Section
5.3(b),  5.6, 5.8 and 5.12 and the  representations  and  warranties  in Section
3.25)  shall  expire  with,  and be  terminated  and  extinguished  by,  (i) the
consummation  of the sale of the Company  Securities  pursuant to this Agreement
and  shall  not  survive  the  Closing  Date,  or (ii) the  termination  of this
Agreement pursuant to Section 7.1 or otherwise.

     IX.4 Notices. . All notices and other communications  hereunder shall be in
writing  and shall be  deemed  given if  delivered  personally  or by  facsimile
transmission   or  mailed  by  registered  or  certified  mail  (return  receipt
requested),  postage  prepaid,  to the  parties at the  following  addresses  or
facsimile  numbers (or at such other address or facsimile  number for a party as
shall be specified by like notice;  provided that notices of a change of address
shall be effective only upon receipt thereof):

<PAGE>

(a If to Buyer,  to: Mrs. Fields'  Original  Cookies,  Inc. 2855 East Cottonwood
Parkway, Suite 400 Salt Lake City, Utah 84121 facsimile no.: (801) 736-5943

                           Attention:  Mr. Larry A. Hodges

                           with copies to:

                           Mrs. Fields' Original Cookies, Inc.
                           2855 East Cottonwood Parkway, Suite 400
                           Salt Lake City, Utah  84121
                           facsimile no.:  (801) 736-5943

                           Attention:  Legal Department

 
                          Capricorn Management, G.P.
                           30 East Elm Street
                           Greenwich, Connecticut 06830
                           facsimile no.: (203) 861-6671

                           Attention:  Mr. Herbert S. Winokur, Jr.

                                            and

                           Skadden, Arps, Slate, Meagher
                             & Flom LLP
                           919 Third Avenue
                           New York, New York  10022
                           facsimile no.:  (212) 735-2000

                           Attention:  Randall H. Doud, Esq.

                  (b   if to the Company or the Sellers, to:

                           Cookies USA, Inc.
                           c/o The Jordan Company
                           9 West 57th Street, Suite 4000
                           New York, New York  10019
                           facsimile no.:  (212) 755-5263

                           Attention:  Mr. Adam Max

                           with copies to:

                           Mayer Brown & Platt
                           1675 Broadway
                           New York, New York 10019-5820
                           facsimile no.:  (212) 262-1910

                           Attention:  Martin J. Collins, Esq., and

                           Michael Coles
                           2450 Kirk Lane
                           Kennesaw, Georgia 30144, and

                           Arthur S. Karp
                           7902 Sanderling Road
                           Sarasota, Florida 34242



<PAGE>


     IX.5 Assignment. . This Agreement and all of the provisions hereof shall be
binding upon and inure to the benefit of the parties hereto and their respective
successors  and  permitted  assigns,  but,  except  to the  extent  specifically
provided in Section 1.1, neither this Agreement nor any of the rights, interests
or  obligations  hereunder  shall be assigned by any party hereto,  including by
operation of law,  without the prior written consent of the other party,  nor is
this  Agreement  intended  to confer  upon any other  person  except the parties
hereto any rights or remedies hereunder.

     IX.6 Governing Law. . This Agreement  shall be governed by and construed in
accordance  with the laws of the State of New York  (regardless of the laws that
might otherwise govern under applicable New York principles of conflicts of law)
as  to  all  matters,   including  but  not  limited  to  matters  of  validity,
construction, effect, performance and remedies.

     IX.7  Counterparts.  . This Agreement may be executed in two  counterparts,
each of which  shall be  deemed an  original,  but all of which  together  shall
constitute one and the same instrument.

     IX.8  Interpretation.  . The article and section headings contained in this
Agreement are solely for the purpose of reference, are not part of the agreement
of the parties and shall not in any way affect the meaning or  interpretation of
this  Agreement.  All  references  to Schedules are to the  Disclosure  Schedule
delivered by the Company to Buyer as of the date of this Agreement,  as they may
be amended  pursuant to Section  5.11 subject to Buyer's  rights  under  Section
7.1(d).  As used in this Agreement,  the term "person" shall mean and include an
individual,  a  partnership,  a  joint  venture,  a  corporation,  a  trust,  an
unincorporated  organization  and a  governmental  entity or any  department  or
agency thereof. As used in this Agreement, the term "Permitted Exceptions" shall
mean and include (i) those  exceptions to title to the  properties and assets of
the  Company  listed  in  Schedule  3.11;  (ii)  all  exceptions,  restrictions,
easements,  rights of way and  encumbrances  set forth in title reports or title
insurance  binders  which have been made  available to Buyer;  (iii)  mortgages,
liens, pledges, charges, encumbrances and restrictions which secure debt that is
reflected as a liability  on the Company  Balance  Sheet or which are  otherwise
reflected in the Company  Balance Sheet or disclosed in the notes thereto;  (iv)
mortgages,  liens, pledges,  charges,  encumbrances and restrictions incurred in
connection  with the Company's  purchase of properties and assets after the date
of the Company  Balance  Sheet  securing all or a portion of the purchase  price
therefor;  (v) statutory  liens for current taxes or assessments  not yet due or
delinquent  or the  validity  of  which  is  being  contested  in good  faith by
appropriate proceedings;  (vi) mechanics',  carriers',  workers', repairers' and
other  similar  liens  arising or  incurred in the  ordinary  course of business
relating  to  obligations  as to which  there is no  default  on the part of the
Company;  (vii)  zoning,  entitlement  and  other  land  use  and  environmental
regulations   by   governmental   authorities   and  (viii)  such  other  liens,
imperfections in title, charges, easements,  restrictions and encumbrances which
do not  materially  detract from the value of or materially  interfere  with the
present use of any property subject thereto or affected thereby that is material
to the  business,  operations  or  financial  condition  of the Company or which
relate to  properties  that are not  material  to the Company and do not, in the
aggregate have a Material  Adverse Effect.  As used in this Agreement,  the term
"subsidiary"  when  used  in  reference  to any  other  person  shall  mean  any
corporation of which  outstanding  securities  having  ordinary  voting power to
elect a  majority  of the  Board of  Directors  of such  corporation  are  owned
directly or indirectly by such other person.


<PAGE>


     IX.9  Entire  Agreement.   .  This  Agreement,   including  the  documents,
Schedules,   certificates   and   instruments   referred  to  herein,   and  the
Confidentiality  Agreement embody the entire agreement and  understanding of the
parties hereto in respect of the  transactions  contemplated  by this Agreement.
There are no restrictions,  promises, representations,  warranties, covenants or
undertakings,  other than those  expressly  set forth or  referred  to herein or
therein.  This  Agreement  supersedes all prior  agreements  and  understandings
between  the  parties  with  respect  to  such   transactions   other  than  the
Confidentiality Agreement.


<PAGE>


                  IN WITNESS  WHEREOF,  the Company,  the Sellers and Buyer have
caused this agreement to be signed by their respective duly authorized  officers
as of the date first above written.


                               MRS. FIELDS' ORIGINAL COOKIES,
                                 INC.

                               By /s/Larry A. Hodges
                                 Name: Larry A. Hodges
                                 Title: CEO

                               COOKIES USA, INC.

                               By /s/Adam E. Max
                                 Name: Adam E. Max
                                 Title: VP

                               THE SELLERS:

                                        LEUCADIA INVESTORS, INC.

                                        By /s/Joseph A. Orlardo
                             Name: Joseph A. Orlardo
                                          Title: Vice President

                       JOHN W. JORDAN, II REVOCABLE TRUST

                                        By /s/John W. Jordan
                                          Name: John W. Jordan
                                          Title:

                        UNIVERSITY OF NOTRE DAME/THE JOHN
                                W. JORDAN II FUND

                          By: /s/E. William Beauchamze
                           Name: E. William Beauchamze
                                          Title: EVP

                                        /s/David W. Zalaznick
                                        David W. Zalaznick

                                        /s/Johnathan F. Boucher
                                        Jonathan F. Boucher

                                        /s/John R. Lowden
                                        John R. Lowden


<PAGE>




                       DELEWARE CHARTER GUARANTEE & TRUST
                            CO. F/B/O JOHN R. LOWDEN

                                        By:/s/John R. Lowden
                                        Name: John R. Lowden
                                        Title: Trustee


                                        /s/Adam E. Max
                                        Adam E. Max

                                        /s/John M. Camp
                                        John M. Camp

        JOHN M. CAMP III, PROFIT SHARING PLAN, 1/1/88, JOHN M. CAMP III, TRUSTEE

                                        By /s/John M. Camp
                                          Name: John M. Camp
                                          Title: Trustee

                                        /s/A. Richard Caputo, Jr.
                                        A. Richard Caputo, Jr.

                                JAMES E. JORDAN, JR. PROFIT SHARING PLAN & TRUST

                                        By /s/James E. Jordan, Jr.
                           Name: James E. Jordan, Jr.
                                          Title: Trustee

                                       PAUL RODZEVIK PROFIT SHARING PLAN & TRUST

                                        By /s/Paul Rodzevik
                                          Name: Paul Rodzedvik
                                          Title: Trustee

                                        /s/Thomas H. Quinn
                                        Thomas H. Quinn

                                        JII PARTNERS

                                        By /s/Thomas H. Quinn
                                          Name: Thomas H. Quinn
                                          Title:

                          MCIT (EXISTING POOL) LIMITED

                                        By /s/James E. Jordan
                                          Name: James E. Jordan
                                          Title: Director

<PAGE>




                                        COOKIES USA PARTNERS, L.P.

                                By Jefferies & Company, Inc. Its General Partner

                                        By /s/Jerry M. Gluck
                                          Name: Jerry M. Gluck
                         Title: Executive Vice President

                               /s/Michael J. Coles
                                        Michael J. Coles

                                        /s/Arthur S. Karp
                                        Arthur S. Karp

                                        GEORGIA COOKIES, INC.

                                        By /s/Arthur S. Karp
                                          Name: Arthur S. Karp
                                          Title: President

                                      THE ARTHUR S. KARP FAMILY FOUNDATION, INC.

                                        By /s/Arthur S. Karp
                                           Name: Arthur S. Karp
                                           Title: Chair


            

<PAGE>



                               TABLE OF CONTENTS


                                                                            Page


ARTICLE ISALE OF STOCK AND TERMS OF PAYMENT....................................2
           1.1  The Sale.......................................................2
           1.2  Consideration..................................................3
           1.3  The Sellers' Releases..........................................5
           1.4  Other Matters..................................................6
           1.5  Warrants.......................................................8

ARTICLE II
THE PRE-CLOSING AND CLOSING....................................................8
           2.1  Time and Place of Pre-Closing and Closing......................8
           2.2  Deliveries by the Sellers and the Company.....................10
           2.3  Deliveries by Buyer...........................................12

ARTICLE IIIREPRESENTATIONS AND WARRANTIES OF THE COMPANYAND THE SELLERS.......12
           3.1  Organization; Qualification...................................13
           3.2  The Company's Capitalization..................................14
           3.3  Title to Stock. ..............................................16
           3.4  Authority Relative to this Agreement..........................16
           3.5  Subsidiaries and Equity Investments; Affiliates...............17
           3.6  Consents and Approvals; No Violation..........................17
           3.7  Reports.......................................................19
           3.8  Financial Statements..........................................20
           3.9  Undisclosed Liabilities.......................................22
           3.10  Absence of Certain Changes or Events.........................23
           3.11  Personal Property............................................25
           3.12  Real Property................................................26
           3.13  Insurance....................................................28
           3.14  Environmental Matters........................................29
           3.15  Labor Matters. ..............................................33
           3.16  ERISA; Benefit Plans.........................................34
           3.17  Certain Contracts and Arrangements...........................40
           3.18  Intellectual Property........................................42
           3.19  Customers, Suppliers and Competitors.........................44
           3.20  Legal Proceedings, etc.......................................44
           3.21  Tax Matters..................................................45
<PAGE>

           3.22  Arrangements with Directors, Officers
                    and Affiliates............................................48
                    --------------
           3.23  Compliance with Law..........................................49
                 -------------------
           3.24  Fees and Commissions.........................................50
                 --------------------
           3.25  Representations of the Sellers...............................50
                 ------------------------------

ARTICLE IVREPRESENTATIONS AND WARRANTIES OF BUYER.............................53
           4.1  Organization..................................................53
           4.2  Authority Relative to this Agreement. ........................53
           4.3  Consents and Approvals; No Violation..........................54
           4.4  Acquisition of Stock for Investment...........................56
           4.5  Financing. ...................................................56
           4.6  Fees and Commissions..........................................56
           4.7  Knowledge of Inaccuracies.....................................56

ARTICLE VCOVENANTS OF THE PARTIES.............................................57
           5.1  HSR Act Compliance............................................57
           5.2  Conduct of Business of the Company............................57
           5.3  Access to Information.........................................63
           5.4  Insurance.....................................................64
           5.5  WARN Act......................................................65
           5.6  Expenses......................................................65
           5.7  Further Assurances. ..........................................65
           5.8  Public Statements.............................................66
           5.9  Consents and Approvals........................................67
           5.10  Sales and Transfer Taxes.....................................69
           5.11  Supplemental Information.....................................70
           5.12  Employees....................................................70

ARTICLE VICLOSING CONDITIONS..................................................71
           6.1  Conditions to Each Party's Obligations to
                   Effect the Transactions Contemplated Hereby................71
                   -------------------------------------------
           6.2  Conditions to Obligations of Buyer............................72
                ----------------------------------
           6.3  Conditions to Obligations of the Sellers......................74
                ----------------------------------------
<PAGE>

ARTICLE VIITERMINATION AND ABANDONMENT........................................75
           7.1  Termination...................................................75
           7.2  Procedure and Effect of Termination...........................77

ARTICLE VIIIINDEMNIFICATION...................................................78
           8.1  Coverage.  ...................................................78
           8.2  Limitation of Liability.  ....................................78

ARTICLE IXMISCELLANEOUS PROVISIONS............................................79
           9.1  Amendment and Modification. ..................................79
           9.2  Waiver of Compliance; Consents................................79
           9.3  No Survival of Representations and Warranties.................79
           9.4  Notices.......................................................80
           9.5  Assignment....................................................81
           9.6  Governing Law.................................................82
           9.7  Counterparts..................................................82
           9.8  Interpretation................................................82
           9.9  Entire Agreement..............................................84




                            STOCK PURCHASE AGREEMENT

                                      AMONG

                      MRS. FIELDS' ORIGINAL COOKIES, INC.,
                                    as Buyer,

                                       AND

                                 JAKE TORTORICE
                                       of
                      CHOCOLATE CHIP COOKIES OF TEXAS, INC.
                                    as Seller

                     EFFECTIVE FOR ACCOUNTING PURPOSES AS OF
                                  June 30, 1998


<PAGE>


                                TABLE OF CONTENTS

                                                                            PAGE


1.       Definitions.........................................................  1

2.       Purchase and Sale of Company Shares.................................  6

         (a)      Basic Transaction..........................................  6
         (b)      Purchase Price.............................................  6
         (c)      Credits At Closing.........................................  7
         (d)      The Closing................................................  7
         (e)      The Escrow.................................................  7
         (f)      Deliveries at the Closing..................................  8
         (g)      Post Closing Adjustment....................................  8

3.       Representations and Warranties Concerning the Transaction........... 10

         (a)      Representations and Warranties of the Seller............... 10

                  (i)      Authorization of Transaction...................... 10
                  (ii)     Noncontravention.................................. 10
                  (iii)    Brokers' Fees..................................... 10
                  (iv)     Company Shares.................................... 10
                  (v)      Absence of Indebtedness and Claims................ 11

         (b)      Representations and Warranties of the Buyer................ 11

                  (i)      Organization of the Buyer......................... 11
                  (ii)     Authorization of Transaction...................... 11
                  (iii)    Non-Contravention................................. 11
                  (iv)     Brokers' Fees..................................... 11
                  (v)      Investment........................................ 12

4.       Representations and Warranties Concerning the Company............... 12

         (a)      Organization, Qualification, and Corporate Power........... 12
         (b)      Capitalization............................................. 13
         (c)      Non-Contravention.......................................... 13
         (d)      Brokers' Fees.............................................. 13
         (e)      Title to Assets............................................ 13
         (f)      Financial Statements; Working Capital...................... 13
         (g)      Events Subsequent to Most Recent Fiscal Year End........... 14
         (h)      Undisclosed Liabilities.................................... 16

<PAGE>

         (i)      Legal Compliance........................................... 17
         (j)      Tax Matters................................................ 17
         (k)      Real Property.............................................. 19
         (l)      Intellectual Property...................................... 20
         (m)      Tangible Assets............................................ 23
         (n)      Inventory.................................................. 23
         (o)      Contracts.................................................. 23
         (p)      Notes and Accounts Receivable.............................. 24
         (q)      Powers of Attorney......................................... 24
         (r)      Insurance.................................................. 25
         (s)      Litigation................................................. 25
         (t)      Product Warranty........................................... 26
         (u)      Product Liability.......................................... 26
         (v)      Employees.................................................. 26
         (w)      Employee Benefit........................................... 26
         (x)      Guaranties................................................. 28
         (y)      Environment, Health, and Safety............................ 29
         (z)      Certain Business Relationships with the Company............ 29
         (aa)     Disclosure................................................. 29

5.       Pre-Closing Covenants............................................... 30

         (a)      General.................................................... 30
         (b)      Notices and Consents....................................... 30
         (c)      Operation of Business...................................... 30
         (d)      Preservation of Business................................... 32
         (e)      Full Access................................................ 32
         (f)      Notice of Developments..................................... 32
         (g)      Exclusivity................................................ 32

6.       Post-Closing Covenants.............................................. 32

         (a)      General.................................................... 32
         (b)      Litigation Support......................................... 33
         (c)      Transition................................................. 33
         (d)      Confidentiality............................................ 33
         (e)      Covenant Not to Compete.................................... 34
         (f)      Employees.................................................. 35
         (g)      Franchise and License Fees................................. 36
<PAGE>

7.       Conditions to Obligation to Close................................... 36

         (a)      Conditions to Obligation of the Buyer...................... 36
         (b)      Conditions to Obligation of the Seller..................... 38

8.       Remedies for Breaches of This Agreement............................. 39

         (a)      Survival of Representations and Warranties................. 39
         (b)      Indemnification Provisions for Benefit of the Buyer........ 39
         (c)      Indemnification Provisions for Benefit of the Seller....... 39
         (d)      Matters Involving Third Parties............................ 40
         (e)      Determination of Adverse Consequences...................... 41
         (f)      Certain Set-Off Rights..................................... 41
         (g)      Other Indemnification Provisions........................... 42

9.       Termination......................................................... 42

         (a)      Termination of Agreement................................... 42
         (b)      Effect of Termination...................................... 43

10.      Miscellaneous....................................................... 43

         (a)      Press Releases and Public Announcements.................... 43
         (b)      No Third-Party Beneficiaries............................... 44
         (c)      Entire Agreement........................................... 44
         (d)      Succession and Assignment.................................. 44
         (e)      Counterparts............................................... 44
         (f)      Headings................................................... 44
         (g)      Notices.................................................... 44
         (h)      Governing Law.............................................. 45
         (i)      Amendments and Waivers..................................... 45
         (j)      Severability............................................... 45
         (k)      Expenses................................................... 46
         (l)      Construction............................................... 46
         (m)      Incorporation of Exhibits, Annexes, and Schedules.......... 46
         (n)      Specific Performance....................................... 46
         (o)      Dispute Resolution......................................... 46
         (p)      Submission to Jurisdiction................................. 48
         (q)      Attorneys' Fees............................................ 48
         (r)      Joinder of Spouse.......................................... 48



<PAGE>


                                    EXHIBITS

         A        List of Related Transactions
         B        Escrow Agreement
         C        Financial Statements of the Company
         D        Form of Opinion of the Seller?s Counsel



                                     ANNEXES

         I        Exceptions to Seller's Representations
         II       Exceptions to Buyer's Representations


                               DISCLOSURE SCHEDULE


          2(c)            Credits at Closing
          4(a)            List of Present and Proposed Retail Store Sites; 
                           List of Directors and Officers
          4(b)            Company Shares
          4(g)(xiii)      Permitted Company Distributions
          4(j)(iii)       Tax Returns
          4(j)(vii)       Bases in Assets, Losses, Credits
          4(k)(ii)        Real Property Leased or Subleased
          4(l)(iii)       Intellectual Property
          4(l)(iv)        Licenses From Third Parties
          4(o)            Contracts
          4(p)            Notes and Accounts Receivable
          4(r)            Insurance
          4(s)            Litigation
          4(w)            Employee Benefit Plans



<PAGE>


                            STOCK PURCHASE AGREEMENT


               This  STOCK  PURCHASE   AGREEMENT   entered  into  effective  for
accounting  purposes as of June 30,  1998 (the  "Effective  Date"),  and for all
other purposes, on the Closing Date (defined herein) by and between Mrs. Fields'
Original Cookies, Inc. a Delaware corporation (the "Buyer"),  and Jake Tortorice
(the "Seller").  The Buyer and the Seller are referred to collectively herein as
"Party" in the singular and "Parties" in the plural.

             The  Seller  owns  one  hundred   percent   (100%)  of  the  issued
outstanding  capital  stock of Chocolate  Chip  Cookies of Texas,  Inc., a Texas
corporation (the "Company").

             This  Agreement  contemplates a transaction in which the Buyer will
purchase  from the  Seller,  and the Seller  will sell to the Buyer,  all of the
issued and outstanding capital stock of the Company in return for cash and other
consideration set forth herein.

             Now,  therefore,  in  consideration  of the premises and the mutual
promises herein made, and in consideration of the  representations,  warranties,
and covenants herein contained, the Parties agree as follows.

             1.       Definitions.

                      "Adverse   Consequences"   means   all   actions,   suits,
             proceedings, hearings, investigations, charges, complaints, claims,
             demands, injunctions, judgments, orders, decrees, rulings, damages,
             dues,   penalties,   fines,  costs,  amounts  paid  in  settlement,
             Liabilities, obligations, Taxes, liens, losses, expenses, and fees,
             including court costs and attorneys' fees and expenses.

                      "Affiliate" has the meaning set forth in Rule 12b-2 of the
             regulations promulgated under the Securities Exchange Act.

                      "Affiliated  Group" means any affiliated  group within the
             meaning of Code Sec.  1504,  or any similar  group  defined under a
             similar provision of state, local or foreign law.

                      "Arbitrator" has the meaning set forth in 2(g)(ii).

                      "Basis"  means  any  past  or  present  fact,   situation,
             circumstance,   status,   condition,   activity,   practice,  plan,
             occurrence, event, incident, action, failure to act, or transaction
             that forms or could form the basis for any specified consequence.

                      "Buyer" has the meaning set forth in the preface above.

                      "Buyer Indemnified Parties" has the meaning set forth in 
                       8(b) below.
<PAGE>

                      "Closing" has the meaning set forth in 2(d) below.

                      "Closing Date" has the meaning set forth in 2(d) below.

                    "Code" means the Internal Revenue Code of 1986, as amended.

                      "Company" has the meaning set forth in the preface above.

                    "Company  Share"  means any share of the Common  Stock,  par
                    value $1.00 per share, of the Company.

                      "Confidential    Information"    means   any   information
             concerning  the  businesses  and affairs of the Company that is not
             already generally available to the public.

                    "Controlled Group of Corporations" has the meaning set forth
                    in Code Sec. 1563.

                    "Deferred  Payments"  has the  meaning set forth in 2(b)(ii)
                    below.

                    "Disclosure Schedule" has the meaning set forth in 4 below.

                    "Effective  Date" has the  meaning  set forth in the preface
                    above.

                      "Employee   Benefit  Plan"  means  any  (a)   nonqualified
             deferred compensation or retirement plan or arrangement which is an
             Employee Pension Benefit Plan, (b) qualified  defined  contribution
             retirement plan or arrangement which is an Employee Pension Benefit
             Plan, (c) qualified defined benefit  retirement plan or arrangement
             which  is  an  Employee   Pension   Benefit  Plan   (including  any
             Multiemployer Plan), or (d) Employee Welfare Benefit Plan or

                    "Employee Pension Benefit Plan" has the meaning set forth in
                    ERISA Sec. 3(2).

                    "Employee Welfare Benefit Plan" has the meaning set forth in
                    ERISA Sec. 3(1).

                      "Environmental,   Health,   and  Safety  Laws"  means  the
             Comprehensive  Environmental  Response,  Compensation and Liability
             Act of 1980,  the Resource  Conservation  and Recovery Act of 1976,
             and  the  Occupational  Safety  and  Health  Act of  1970,  each as
             amended,   together   with  all  other   laws   (including   rules,
             regulations, codes, plans, injunctions, judgments, orders, decrees,
             rulings,  and charges  thereunder) of federal,  state,  local,  and
             foreign governments (and all agencies thereof) concerning pollution
             or protection  of the  environment,  public  health and safety,  or
             employee  health and safety,  including laws relating to emissions,
             discharges,   releases,   or  threatened  releases  of  pollutants,
             contaminants,   or  chemical,   industrial,   hazardous,  or  toxic
             materials or wastes into ambient air, surface water,  ground water,
             or lands or  otherwise  relating  to the  manufacture,  processing,
             distribution,  use, treatment,  storage,  disposal,  transport,  or
             handling of  pollutants,  contaminants,  or  chemical,  industrial,
             hazardous, or toxic materials or wastes.
<PAGE>

                    "ERISA" means the Employee Retirement Income Security Act of
                    1974, as amended.

                    "Escrow Account" has the meaning set forth in 2(e) below.

                    "Escrow Agent" has the meaning set forth in 2(e) below.

                    "Escrow Agreement" has the meaning set forth in 2(e) below.

                    "Escrowed  Buyer  Documents"  has the  meaning  set forth in
                    2(d)(i) below.

                    "Escrowed  Seller  Documents"  has the  meaning set forth in
                    2(d)(i) below.

                    "Excess  Loss  Account"  has the meaning set forth in Treas.
                    Reg. 1.1502-19.

                    "Extremely Hazardous Substance" has the meaning set forth in
                    Sec.   302  of  the   Emergency   Planning   and   Community
                    Right-to-Know Act of 1986, as amended.

                      "Fiduciary" has the meaning set forth in ERISA Sec. 3(21).

                    "Financial  Statements"  has the  meaning  set forth in 4(f)
                    below.

                      "Franchisee   Litigation"   refers  to  any   pending   or
             threatened claims,  liabilities or litigation  asserted against the
             Buyer by or on behalf of the Seller,  the Company,  Great  American
             Cookie Company or any area developer, franchisee, licensee or agent
             thereof,  including without limitation, all of the claims asserted,
             or that could be asserted, in that certain action styled Robert and
             Sheila Goldberg vs. Great American Cookie Company and Mrs.  Fields'
             Original Cookies, Inc., et al., Case No. MER-L-3502-97,  pending in
             Superior Court of New Jersey, Law Division, Mercer County.

                      "GAAP" means United States generally  accepted  accounting
             principles as in effect from time to time.

                      "GACC"  means any  person  or  entity,  including  without
             limitation,   Great  American  Cookie  Company  or  its  parent  or
             affiliated entities, that has entered into any franchise or related
             agreements with Seller.

                    "Indemnified Party" has the meaning set forth in 8(d) below.
<PAGE>

                    "Indemnifying  Party"  has the  meaning  set  forth  in 8(d)
                    below.

                      "Intellectual  Property" means (a) all inventions (whether
             patentable or unpatentable and whether or not reduced to practice),
             all improvements thereto, and all patents, patent applications, and
             patent disclosures,  together with all reissuances,  continuations,
             continuations-in-part,  revisions,  extensions,  and reexaminations
             thereof,  (b) all trademarks,  service marks,  trade dress,  logos,
             trade names, and corporate names,  together with all  translations,
             adaptations,  derivations,  and combinations  thereof and including
             all   goodwill   associated   therewith,   and  all   applications,
             registrations,  and  renewals  in  connection  therewith,  (c)  all
             copyrightable   works,  all  copyrights,   and  all   applications,
             registrations,  and renewals in connection therewith,  (d) all mask
             works  and  all  applications,   registrations,   and  renewals  in
             connection  therewith,  (e)  all  trade  secrets  and  confidential
             business  information  (including ideas,  research and development,
             know-how,  recipes, formulas,  production processes and techniques,
             technical data,  designs,  drawings,  specifications,  customer and
             supplier  lists,  pricing and cost  information,  and  business and
             marketing   plans  and  proposals),   (f)  all  computer   software
             (including   data  and  related   documentation),   (g)  all  other
             proprietary  rights,  and (h) all copies and  tangible  embodiments
             thereof (in whatever form or medium).

                    "Knowledge"   means  actual   knowledge   after   reasonable
                    investigation.

                      "Liability" means any liability (whether known or unknown,
             whether  asserted or  unasserted,  whether  absolute or contingent,
             whether accrued or unaccrued,  whether  liquidated or unliquidated,
             and whether due or to become  due),  including  any  liability  for
             Taxes.

                    "Most  Recent   Balance   Sheet"  means  the  balance  sheet
                    contained within the Most Recent Financial Statements.

                    "Most Recent Financial Statements" has the meaning set forth
                    in 4(f) below.

                    "Most Recent  Fiscal Month End" has the meaning set forth in
                    4(f) below.

                    "Most  Recent  Fiscal Year End" has the meaning set forth in
                    4(f) below.

                    "Multiemployer Plan" has the meaning set forth in ERISA Sec.
                    3(37).

                    "Notice  of  Disagreement"  has the  meaning  set  forth  in
                    2(g)(ii)

                    "Ordinary  Course of Business"  means the ordinary course of
                    business consistent with past custom and practice (including
                    with respect to quantity and frequency).
<PAGE>

                    "Party"  or  "Parties"  has the  meaning  set  forth  in the
                    preface above.

                    "PBGC" means the Pension Benefit Guaranty Corporation.

                    "Person" means an individual, a partnership,  a corporation,
                    limited  liability  company,  an association,  a joint stock
                    company,  a  trust,  a  joint  venture,   an  unincorporated
                    organization,  or a governmental  entity (or any department,
                    agency, or political subdivision thereof).

                    "Pre-Closing" has the meaning set forth in 2(d)(i) below.

                    "Pre-Closing  Date" has the  meaning  set  forth in  2(d)(i)
                    below.

                    "Pre-Closing  Escrow"  has the  meaning set forth in 2(d)(i)
                    below.

                    "Prohibited  Transaction" has the meaning set forth in ERISA
                    Sec. 406 and Code Sec. 4975.

                    "Purchase Price" has the meaning set forth in 2(b) below.

                    "Related  Transactions" means the transactions  described on
                    Exhibit A to be  entered  into among the Buyer and any other
                    Persons and closed  concurrently or in conjunction  with the
                    transactions that are the subject of this Agreement.

                    "Reportable  Event" has the  meaning set forth in ERISA Sec.
                    4043.

                    "Securities  Act"  means  the  Securities  Act of  1933,  as
                    amended.

                    "Securities  Exchange Act" means the Securities Exchange Act
                    of 1934, as amended.

                    "Security  Interest"  means  any  mortgage,   pledge,  lien,
                    encumbrance,  charge, or other security interest, other than
                    (a) mechanic's,  materialmen's, and similar liens, (b) liens
                    for Taxes  not yet due and  payable  or for  Taxes  that the
                    taxpayer is  contesting  in good faith  through  appropriate
                    proceedings,  (c)  purchase  money liens and liens  securing
                    rental  payments under capital lease  arrangements,  and (d)
                    other liens  arising in the Ordinary  Course of Business and
                    not incurred in connection with the borrowing of money.

                    "Seller" has the meaning set forth in the preface above.

                    "Store" or "Stores" has the meaning set forth in 4(a) below.

                    "Store  Leases"  has the  meaning  set forth in  4(k)(ii)(a)
                    below.
<PAGE>

                    "Subsidiary" means any (A) corporation with respect to which
                    a specified Person (or a Subsidiary thereof) owns a majority
                    of the  common  stock or has the power to vote or direct the
                    voting of  sufficient  securities to elect a majority of the
                    directors,  or (B)  limited  liability  company  of  which a
                    specified  Person (or a  Subsidiary  thereof) is a member or
                    managing  member,  or (C) any  other  entity  in  which  the
                    Company has any ownership interest.

                    "Tax" means any federal,  state,  local,  or foreign income,
                    gross  receipts,  license,  payroll,   employment,   excise,
                    severance,  stamp,  occupation,  premium,  windfall profits,
                    environmental (including taxes under Code Sec. 59A), customs
                    duties,  capital  stock,  franchise,  profits,  withholding,
                    social security (or similar), unemployment, disability, real
                    property,   personal   property,   sales,   use,   transfer,
                    registration,  value added,  alternative or add-on  minimum,
                    estimated,  or other tax of any kind  whatsoever,  including
                    any interest, penalty, or addition thereto, whether disputed
                    or not.

                    "Tax Return" means any return,  declaration,  report,  claim
                    for refund, or information  return or statement  relating to
                    Taxes,  including  any schedule or attachment  thereto,  and
                    including any amendment thereof.

                    "Third Party Claim" has the meaning set forth in 8(d) below.

                    "Working   Capital"  means  the  Company's   current  assets
                    (comprised  of the  Company's  cash,  inventory,  and  other
                    current assets set forth on the Most Recent Balance  Sheet),
                    less the  Company's  (i) current  liabilities  (comprised of
                    accounts   payable,   notes   payable   and  other   current
                    liabilities set forth on the Most Recent Balance Sheet), and
                    (ii) long-term debt, as of the date indicated.

                    "Working  Capital  Amount"  has the  meaning  set  forth  in
                    2(g)(i).

                    "Working  Capital  Requirement" has the meaning set forth in
                    2(f)(iii).

                    "Working  Capital  Statement"  has the  meaning set forth in
                    2(g)(i).

             2.       Purchase and Sale of Company Shares.

               (a)  Basic   Transaction.   On  and  subject  to  the  terms  and
                    conditions  of  this   Agreement,   for  the   consideration
                    specified below in this 2, the Buyer agrees to purchase from
                    the Seller,  and the Seller agrees to sell to the Buyer, 250
                    Company   Shares,   representing   all  of  the  issued  and
                    outstanding Company Shares.

               (b)  Purchase  Price.  The purchase price to be paid by the Buyer
                    to the Seller for the Company  Shares shall be Three Million
                    Nine Hundred  Sixty-Five  Thousand  Dollars  ($3,965,000.00)
                    (the "Purchase Price"), payable by wire transfer or delivery
                    of other immediately available funds, of which:
<PAGE>

                              (i) Three Million Five Hundred Sixty-Five Thousand
                      Dollars  ($3,565,000.00) shall be paid by the Buyer to the
                      Seller at the  Closing,  less the amount of any credits to
                      be applied against the Purchase Price at Closing  pursuant
                      to 2(c) below; and

                              (ii) Four Hundred Thousand  Dollars  ($400,000.00)
                      shall be deposited  into the Escrow Account (the "Deferred
                      Payments") for  disbursement  to the Seller subject to the
                      terms  and   conditions  of  2(e)  below  and  the  Escrow
                      Agreement.

             The Purchase Price shall be subject to adjustment  pursuant to 2(g)
             below. In addition,  the Parties agree that $10,000 of the Purchase
             Price shall be allocated to the non-compete agreement of the Seller
             set forth in Section 6(e), below.

 .            The  following  credit shall be applied  against the portion of the
             Purchase Price payable at Closing pursuant to 2 (b) above:

                              (i) the costs, if any, that the Company will incur
                      after Closing to complete the  construction of, and obtain
                      a certificate  of occupancy  for, a store that the Company
                      intends to construct  and open for  business  prior to the
                      Closing  at Prien  Lake,  Louisiana,  provided  that  such
                      credit shall not exceed $100,000. The amount of the credit
                      shall  be  equal  to  the  difference  between  the  total
                      budgeted  construction costs as of the date of the Closing
                      as set forth on  Schedule  2(c),  less the amount  thereof
                      actually  paid  by  the  Company  as of  the  date  of the
                      Closing.  Such amounts as are paid by the Company prior to
                      the Closing  shall be subject to  verification  during the
                      Post Closing Adjustment process described in ?2(g), below,
                      and to the  extent  that  the  actual  costs  paid  by the
                      Company prior to Closing are less than or greater than the
                      amount  claimed to be paid at the  Closing,  then Buyer or
                      Seller, as applicable,  shall pay such amount to the other
                      Party in  accordance  with the final  sentence of 2(g)(i),
                      below.  Notwithstanding  the previous  sentence the amount
                      paid to Buyer  shall not cause the Seller to pay an amount
                      that,  together  with the  credit  described  in the first
                      sentence of this 2(c)(i), exceeds $100,000.
<PAGE>

 .                     (d)     The Pre-Closing and the Closing

                              (i)      The Pre-Closing.

                                       Upon  the  terms  and   subject   to  the
                              satisfaction  of the conditions  contained in this
                              Agreement,  the  pre-closing  of the  transactions
                              contemplated by this Agreement (the "Pre-Closing")
                              will  take  place  at the  offices  Jones,  Waldo,
                              Holbrook  &  McDonough  ("Buyer's  Counsel"),  170
                              South Main St.,  Suite 1500 Salt Lake City,  UT at
                              10:00 A.M. (local time) on or about July 10, 1998,
                              or at such other  place or time as the parties may
                              agree.  At  the  Pre-Closing,   the  Parties  will
                              deliver into an escrow (the "Pre-Closing  Escrow")
                              the various  documents  to be delivered by Seller,
                              the  Company,  or Buyer (which  documents  will be
                              executed as required and  undated),  to be held by
                              Buyer's  Counsel.  The date and time at which  the
                              Pre-Closing   actually   occurs   is   hereinafter
                              referred to as the "Pre-Closing Date".

                                       The  Seller  hereby  authorizes   Buyer's
                              Counsel  to  cause  to  be   delivered   into  the
                              Pre-Closing  Escrow  the  documents  and  items in
                              respect of the Seller  described  in Section  7(a)
                              (the   "Escrowed   Seller   Documents").   At  the
                              Pre-Closing, Buyer will deliver to the Pre-Closing
                              Escrow such documents, instruments and writings as
                              are  required  to be  delivered  at the Closing by
                              Buyer at or prior to the Closing Date  pursuant to
                              Section 7(b) or otherwise  required in  connection
                              herewith (the "Escrowed Buyer Documents").

                              (ii)     The Closing.

                                       Upon  delivery  of all  of  the  Escrowed
                              Seller Documents and Escrowed Buyer Documents, and
                              the Closing of the Related Transactions,  then the
                              closing of the  transactions  contemplated by this
                              Agreement (the "Closing")  shall take place at the
                              offices  of  Buyer's  Counsel  on the  date of the
                              closing of the Related Transactions, or such other
                              date as the  Buyer  and the  Seller  may  mutually
                              determine (the "Closing Date").  The deliveries to
                              be made at Closing are  described  in Section 2(f)
                              below.

                      (e) The Escrow/The Escrow Agreement.  At the Closing,  the
                      Deferred  Payment  shall be  deposited  into  escrow  (the
                      "Escrow Account")  established by the Buyer and the Seller
                      prior to the Closing  with  Centennial  Bank (the  "Escrow
                      Agent") at its offices  located at 46th  Harrison  Street,
                      Ogden,  Utah 84403, for disbursement  subject to the terms
                      and  conditions  set  forth  in and  that  certain  escrow
                      agreement  executed by the Parties and the Escrow Agent on
                      or  before  the  Closing  substantially  in the  form  and
                      substance  of Exhibit B hereto (the  "Escrow  Agreement").
                      Subject to the terms and  conditions of this Agreement and
                      the Escrow  Agreement,  the  Deferred  Payments,  less all
                      amounts that after Closing may be paid or recouped from or
                      set-off against the Deferred  Payments  pursuant to ? 8(f)
                      below,  shall be paid from the  Escrow  Account in two (2)
                      equal  installments  on or before the first and the second
                      annual anniversary, respectively, of the Closing Date. The
                      Closing Date shall be set forth in the Escrow Agreement.
<PAGE>

                    (f)  Deliveries  at the  Closing.  At the  Closing,  (i) the
                         Buyer's  Counsel  will deliver to the Buyer the various
                         certificates, instruments, and documents referred to in
                         7(a) below,  including  the Escrowed  Seller  Documents
                         being held in the Pre-Closing  Escrow, (ii) the Buyer's
                         Counsel   will   deliver  to  the  Seller  the  various
                         certificates, instruments, and documents referred to in
                         7(b) below,  including  the  Escrowed  Buyer  Documents
                         being  held in the  Pre-Closing  Escrow,  and (iii) the
                         Buyer will  deliver to the  Seller the  Purchase  Price
                         specified  in  2(b)(i)  above and will  deliver  to the
                         Escrow  Agent  the  Deferred   Payments   specified  in
                         2(b)(ii) above.  All of the documents  described in (i)
                         and (ii)  will be dated by  Buyer's  Counsel  as of the
                         Closing Date.

                    (g)  Post Closing  Adjustment.  The Purchase  Price shall be
                         subject to adjustment after the Closing as follows:

                              (i)  Within  thirty  (30) days  after the  Closing
                      Date,  the Buyer shall prepare and deliver to the Seller a
                      statement (the "Working  Capital  Statement")  prepared by
                      the Buyer's independent auditors showing the amount of the
                      Seller's Working Capital (the "Working Capital Amount") as
                      of the  close of  business  on the  Closing  Date.  If the
                      Working  Capital  Amount is less than the Working  Capital
                      Requirement, the Purchase Price shall be decreased through
                      a reduction in the portion of the Purchase  Price  payable
                      at the  Closing  pursuant  to 2(b)(i)  above to the extent
                      that the Working  Capital  Amount is less than the Working
                      Capital  Requirement.  Conversely,  if the Working Capital
                      Amount is greater  than the Working  Capital  Requirement,
                      the  Purchase  Price shall be  increased by an increase in
                      the portion of the Purchase  Price  payable at the Closing
                      pursuant  to 2(b)(i)  above to the extent that the Working
                      Capital  Amount  is  greater  than  the  Working   Capital
                      Requirement.  The Working  Capital Amount shall be subject
                      to  verification  of the value of assets  included  in the
                      Working Capital Statement (e.g., inventory,  equipment and
                      spare parts  shall be reduced for damage or  obsolescence,
                      and accounts  receivable  shall be reduced for bad debts).
                      The Buyer shall pay to the Seller any such increase in the
                      Purchase  Price,  and the Seller  shall repay to the Buyer
                      any such  decrease  in the  Purchase  Price,  within  five
                      business days following the determination of the amount of
                      such adjustment pursuant to this 2(g).

                              (ii) The  Seller  shall  assist  the Buyer and its
                      independent  auditors  in the  preparation  of the Working
                      Capital Statement,  and the Buyer shall provide the Seller

<PAGE>

                      and its  independent  auditors  access  at all  reasonable
                      times to the personnel,  properties,  books and records of
                      the  Acquired  Business  for such  purpose.  The  Seller's
                      independent auditors may participate in the preparation of
                      the Working Capital Statement; provided, however, that the
                      Seller  acknowledges that the Buyer shall have the primary
                      responsibility  and  authority  for  preparing the Working
                      Capital  Statement  and the Buyer's  independent  auditors
                      shall have the primary  responsibility  and  authority for
                      certifying  the  Working  Capital  Statement.  During  the
                      five-day  period  following  the  Seller's  receipt of the
                      Working Capital Statement,  the Seller and its independent
                      auditors will be permitted to review the working papers of
                      the Buyer's  independent  auditors relating to the Working
                      Capital  Statement.  The Working  Capital  Statement shall
                      become final and binding upon the parties on the fifth day
                      following  receipt thereof by the Seller unless the Seller
                      gives  written  notice of its  disagreement  (a "Notice of
                      Disagreement")   with  respect  to  the  Working   Capital
                      Statement  to the Buyer prior to such date.  Any Notice of
                      Disagreement shall specify in reasonable detail the nature
                      of any  disagreement  so asserted and shall be accompanied
                      by  a  letter  from  the  Seller's   independent  auditors
                      indicating  that they  concur  with each of the  positions
                      taken by the  Seller in the Notice of  Disagreement.  If a
                      Notice  of  Disagreement  is  received  by the  Buyer in a
                      timely  manner,  then the Working  Capital  Statement  (as
                      revised in accordance  with clause (A) or (B) below) shall
                      become  final and binding  upon the parties on the earlier
                      of (A) the date the parties  hereto resolve in writing any
                      differences they have with respect to any matter specified
                      in the Notice of Disagreement or (B) the date any disputed
                      matters are finally  resolved in writing by the Arbitrator
                      (as defined below).  During the five-day period  following
                      the delivery of a Notice of  Disagreement,  the Seller and
                      the Buyer  shall  seek in good faith to resolve in writing
                      any  differences  which they may have with  respect to any
                      matter specified in the Notice of Disagreement. At the end
                      of such  five-day  period,  the Seller and the Buyer shall
                      submit to an arbitrator (the  "Arbitrator") for review and
                      resolution any and all matters that remain in dispute. The
                      Arbitrator shall be such nationally recognized independent
                      public  accounting  firm as  shall be  agreed  upon by the
                      parties hereto in writing.  The Seller and the Buyer shall
                      jointly  request that the arbitration be conducted in Salt
                      Lake City,  Utah in accordance  with the procedures of the
                      American  Arbitration  Association.  The Arbitrator  shall
                      render a decision  resolving the matters  submitted to the
                      Arbitrator  within 25 days following  submission  thereto.
                      The  cost of any  arbitration  (including  the fees of the
                      Arbitrator)  pursuant to this  Section  2(g)(ii)  shall be
                      borne 50% by the Buyer and 50% by the Seller,  except that
                      each party shall bear all fees and  expenses  attributable
                      to any expert  witness  retained by such party but not the
                      other  party.  The fees and  disbursements  of the Buyer's
                      independent  auditors  incurred in  connection  with their
                      certification  of the adjusted  Working Capital  Statement
                      shall   be  borne   by  the   Buyer,   and  the  fees  and
                      disbursements   of  the  Seller's   independent   auditors
                      incurred in  connection  with their  review of the Working
                      Capital  Statement  or  certification  of  any  Notice  of
                      Disagreement    shall   be   borne   by   the    Seller.3.
                      Representations and Warranties Concerning the Transaction.
<PAGE>

                    (a)  Representations    ans   Warranties    Concerning   the
                         Transaction.  The Seller represents and warrants to the
                         Buyer that the  statements  contained  in this 3(a) are
                         correct  and  complete as of the date of  execution  of
                         this  Agreement  and will be correct and complete as of
                         the Effective  Date and as of the Closing Date,  except
                         as set forth in Annex I attached hereto.

                         (i)  Authorization of Transaction.  The Seller has full
                    power and  authority to execute and deliver  this  Agreement
                    and to perform his  obligations  hereunder.  This  Agreement
                    constitutes the valid and legally binding  obligation of the
                    Seller,   enforceable  in  accordance  with  its  terms  and
                    conditions. The Seller need not give any notice to, make any
                    filing  with,  or  obtain  any  authorization,  consent,  or
                    approval of any government or  governmental  agency in order
                    to  consummate  the   transactions   contemplated   by  this
                    Agreement.

                         (ii)  Noncontravention.  Neither the  execution and the
                    delivery  of this  Agreement,  nor the  consummation  of the
                    transactions  contemplated  hereby,  will  (A)  violate  any
                    constitution,   statute,   regulation,   rule,   injunction,
                    judgment,   order,   decree,   ruling,   charge,   or  other
                    restriction of any government,  governmental agency or court
                    to which the Seller is subject, or (B) conflict with, result
                    in a breach of,  constitute a default  under,  result in the
                    acceleration   of,  create  in  any  party,   the  right  to
                    accelerate,  terminate,  modify,  or cancel,  or require any
                    notice  under  any  agreement,   contract,  lease,  license,
                    instrument  or other  arrangement  to which the  Seller is a
                    party or by which he is bound or to which any of his  assets
                    is subject.

                         (iii)  Broker's  Fees.  The Seller has no  Liability or
                    obligation  to pay any fees or  commissions  to any  broker,
                    finder,   or  agent  with   respect   to  the   transactions
                    contemplated  by this  Agreement  for which the Buyer  could
                    become liable or obligated.

                         (iv)  Company  Shares.  The Seller  holds of record and
                    owns  beneficially the number of Company Shares set forth in
                    4(b) of the  Disclosure  Schedule,  free  and  clear  of any
                    restrictions on transfer (other than any restrictions  under
                    the  Securities  Act  and  state  securities  laws),  Taxes,
                    Security  Interests,  options,  warrants,  purchase  rights,
                    contracts,  commitments,  equities,  claims and demands. The
                    Seller  is not a  party  to any  option,  warrant,  purchase
                    right,  or other  contract or commitment  that could require
                    the Seller to sell,  transfer  or  otherwise  dispose of any
                    capital  stock of the Company  (other than this  Agreement).
                    The Seller is not a party to any  voting  trust,  proxy,  or
                    other agreement or understanding  with respect to the voting
                    of any capital  stock of the Company.  Upon  delivery of the
                    certificates  representing  the Company  Shares,  Buyer will
                    acquire valid,  marketable title thereto,  free and clear of
                    any liens, encumbrances and claims of third parties.
<PAGE>

                         (v) Absence of Indebtedness  and Claims.  Seller is not
                    indebted  to  Company or any of its  affiliates,  and is not
                    indebted to Seller or any of his affiliates, if any, and the
                    Seller has no claims against the Company.

                    (b)  Representations  and Warranties of the Buyer. The Buyer
                         represents   and   warrants  to  the  Seller  that  the
                         statements  contained  in this  3(b)  are  correct  and
                         complete as of the date of execution of this  Agreement
                         and will be correct and  complete  as of the  Effective
                         Date and as of the Closing Date, except as set forth in
                         Annex II attached hereto.

                         (i)   Organization  of  the  Buyer.   The  Buyer  is  a
                    corporation duly organized,  validly  existing,  and in good
                    standing  under  the  laws  of  the   jurisdiction   of  its
                    incorporation.

                         (ii)  Authorization of the  Transaction.  The Buyer has
                    full power and authority (including full corporate power and
                    authority)  to execute and  deliver  this  Agreement  and to
                    perform   its   obligations   hereunder.    This   Agreement
                    constitutes the valid and legally binding  obligation of the
                    Buyer,   enforceable  in  accordance   with  its  terms  and
                    conditions.  The Buyer need not give any notice to, make any
                    filing  with,  or  obtain  any  authorization,  consent,  or
                    approval of any government or  governmental  agency in order
                    to  consummate  the   transactions   contemplated   by  this
                    Agreement.

                         (iii)  Noncontravention.  Neither the execution and the
                    delivery  of this  Agreement,  nor the  consummation  of the
                    transactions  contemplated  hereby,  will  (A)  violate  any
                    constitution,   statute,   regulation,   rule,   injunction,
                    judgment, order, decree, ruling, charge or other restriction
                    of any government, governmental agency or court to which the
                    Buyer is subject or any  provision  of its charter or bylaws
                    or, (B) conflict with,  result in a breach of,  constitute a
                    default under,  result in the acceleration of, create in any
                    Party,  the  right  to  accelerate,  terminate,  modify,  or
                    cancel, or require any notice under any agreement, contract,
                    lease, license, instrument or other arrangement to which the
                    Buyer is a party or by which it is bound or to which  any of
                    its assets is subject.

                         (iv)  Broker's  Fees.  The  Buyer has no  Liability  or
                    obligation  to pay any fees or  commissions  to any  broker,
                    finder   or  agent   with   respect   to  the   transactions
                    contemplated by this Agreement for which Seller could become
                    liable or obligated.
<PAGE>

                         (v) Investment.  The Buyer is not acquiring the Company
                    Shares  with a view to or for  sale in  connection  with any
                    distribution  thereof  within the meaning of the  Securities
                    Act.

     (4)  Representations  and  Warranties  Concerning  the Company.  The Seller
represents and warrants to the Buyer that the statements contained in this 4 are
correct and complete as of the date of execution of this  Agreement  and will be
correct and complete as of the Effective Date and as of the Closing Date, except
as set forth in the disclosure  schedule delivered by the Seller to the Buyer on
the date  hereof and  initialed  by the  Parties  (the  "Disclosure  Schedule").
Nothing in the  Disclosure  Schedule  shall be deemed  adequate  to  disclose an
exception  to a  representation  or warranty  made herein,  however,  unless the
Disclosure Schedule  identifies the exception with reasonable  particularity and
describes  the  relevant  facts  in  reasonable  detail.  Without  limiting  the
generality  of the  foregoing,  the mere  listing (or  inclusion of a copy) of a
document or other item shall not be deemed  adequate to disclose an exception to
a representation or warranty made herein (unless the  representation or warranty
has to do with  the  existence  of the  document  or  other  item  itself).  The
Disclosure Schedule will be arranged in paragraphs corresponding to the lettered
and numbered paragraphs contained in this 4.

                         (a) Organization,  Qualification,  and Corporate Power.
                    The  Company  is  a  corporation  duly  organized,   validly
                    existing,  and  in  good  standing  under  the  laws  of the
                    jurisdiction  of its  incorporation.  The  Company  is  duly
                    authorized to conduct business and is in good standing under
                    the laws of each  jurisdiction  where such  qualification is
                    required. The Company has full corporate power and authority
                    and all licenses,  permits, and authorizations  necessary to
                    carry on the  businesses in which it is engaged and in which
                    it  presently  proposes  to  engage  and to own  and use the
                    properties owned, used, leased or operated by it, including,
                    without limitation,  all of its existing and proposed retail
                    stores  (collectively,  "Store" in the singular and "Stores"
                    in the  plural),  each of  which  is  listed  on 4(a) of the
                    Disclosure Schedule and appropriately  designated thereon as
                    an existing or proposed Store  location.  Schedule 4(a) also
                    lists each retail store or location at which the Company has
                    ceased operating the Acquired  Business during the three (3)
                    year period prior to the Most Recent Fiscal Month End.

                              Schedule 4(a) of the Disclosure Schedule lists the
             directors and officers of the Company.  The Seller has delivered to
             the Buyer correct and complete  copies of the charter and bylaws of
             the Company (as amended to date). The minute books  (containing the
             records of meetings of the  stockholders,  the board of  directors,
             and  any  committees  of  the  board  of   directors),   the  stock
             certificate  books,  and the stock  record books of the Company are
             correct and  complete.  The  Company is not in default  under or in
             violation of any provision of its charter or bylaws.

               There are no, nor have there ever been any,  Subsidiaries  of the
               Company.
<PAGE>

          (b) Capitalization. The entire authorized capital stock of the Company
     consists of  1,000,000  Company  Shares,  of which 250  Company  Shares are
     issued and outstanding,  and none of which is held in treasury.  All of the
     issued  and  outstanding  Company  Shares  have been duly  authorized,  are
     validly issued,  fully paid, and non-assessable,  and are held of record as
     set forth in 4(b) of the Disclosure  Schedule.  There are no outstanding or
     authorized  options,  warrants,   purchase  rights,   subscription  rights,
     conversion rights,  exchange rights, or other contracts or commitments that
     could  require  the  Company to issue,  sell or  otherwise  cause to become
     outstanding  any  of  its  capital  stock.  There  are  no  outstanding  or
     authorized  stock  appreciation,  phantom stock,  profit  participation  or
     similar  rights with  respect to the Company.  There are no voting  trusts,
     proxies,  or other agreements or understandings  with respect to the voting
     of the capital stock of the Company.

          (c) Non-Contravention.  Neither the execution nor the delivery of this
     Agreement,  nor the consummation of the transactions  contemplated  hereby,
     will (i) violate any constitution,  statute,  regulation, rule, injunction,
     judgment,  order,  decree,  ruling,  charge,  or other  restriction  of any
     government,  governmental  agency, or court to which the Company is subject
     or any  provision of the charter or bylaws of the Company or (ii)  conflict
     with,  result in a breach of,  constitute  a default  under,  result in the
     acceleration  of, create in any party the right to  accelerate,  terminate,
     modify,  or cancel,  or require any notice under any  agreement,  franchise
     agreement,   contract,  lease,  sublease,   license,  instrument  or  other
     arrangement  to which the  Company is a party or by which it is bound or to
     which any of its assets is  subject  (or  result in the  imposition  of any
     Security  Interest  upon any of its  assets).  The Company does not need to
     give any notice  to,  make any filing  with,  or obtain any  authorization,
     consent,  or approval of any government or governmental agency in order for
     the Parties to consummate the transactions contemplated by this Agreement.

          (d) Broker's  Fees.  The Company has no Liability or obligation to pay
     any fees or commissions to any broker,  finder or agent with respect to the
     transactions contemplated by this Agreement.

          (e) Title to Assets.  The Company has good and marketable title to, or
     a valid  leasehold  interest  in, the  properties  and  assets  used by it,
     located  on its  premises,  or shown on the Most  Recent  Balance  Sheet or
     acquired after the date thereof,  free and clear of all Security Interests,
     except for  properties  and assets  disposed of in the  Ordinary  Course of
     Business since the date of the Most Recent Balance Sheet.
<PAGE>

                   (f)     Financial Statements; Working Capital Requirement

                              (i) Attached hereto as Exhibit C are the following
                      financial   statements    (collectively   the   "Financial
                      Statements"):  (i) unaudited balance sheets and statements
                      of income,  changes in stockholders' equity, and cash flow
                      as of and for the fiscal years ended  September  30, 1995,
                      September  30,  1996,  and  September  30, 1997 (the "Most
                      Recent  Fiscal  Year  End")  for  the  Company;  and  (ii)
                      unaudited balance sheets and statements of income, changes
                      in stockholders'  equity,  and cash flow (the "Most Recent
                      Financial  Statements")  as of and for the six (6)  months
                      ended March 31, 1998 (the "Most Recent  Fiscal Month End")
                      for the Company.

                              (ii) The Financial Statements (including the notes
                      thereto)  have  been  prepared  in  accordance  with  GAAP
                      applied  on a  consistent  basis  throughout  the  periods
                      covered thereby, present fairly the financial condition of
                      the Company as of such dates and the results of operations
                      of the Company for such periods, are correct and complete,
                      and are  consistent  with the  books  and  records  of the
                      Company   (which   books  and   records  are  correct  and
                      complete);   provided,   however,  that  the  Most  Recent
                      Financial   Statements  are  subject  to  normal  year-end
                      adjustments (which will not be material individually or in
                      the aggregate)  and lack footnotes and other  presentation
                      items.

                              (iii) As of the Closing  Date,  the Company  shall
                      have  Working  Capital in an amount not less than  $25,000
                      (the "Working Capital Requirement"). The Seller represents
                      and  warrants  that  working  capital in the amount of the
                      Working Capital  Requirement is adequate for the operation
                      of the  Company's  business  after the Closing in the same
                      manner as presently conducted.

          (g) Events  Subsequent to Most Recent Fiscal Year End.  Since the Most
     Recent Fiscal Year End,  there has not been any material  adverse change in
     the business,  financial  condition,  operations,  results of operations or
     future  prospects of the Company.  Without  limiting the  generality of the
     foregoing, since that date:

                         (i) the Company has not sold,  leased,  transferred  or
                    assigned any of its assets,  tangible or  intangible,  other
                    than  for a fair  consideration  in the  Company's  Ordinary
                    Course of Business;

                         (ii) the Company has not  entered  into any  agreement,
                    contract, lease or license (or series of related agreements,
                    contracts,   leases  and  licenses)  outside  the  Company's
                    Ordinary Course of Business;

                         (iii) no party (including the Company) has accelerated,
                    terminated,  modified, or canceled any agreement,  contract,
                    lease  or  license   (or   series  of  related   agreements,
                    contracts,  leases, and licenses) involving more than $1,000
                    to which the  Company  is a party or by which any of them is
                    bound;

                         (iv) the Company has not granted any Security  Interest
                    in any of its assets, tangible or intangible;
<PAGE>

                         (v) the Company  has not made any  capital  expenditure
                    (or series of related capital expenditures),  other than for
                    the  build-out  of the Prien Lake Store that will not exceed
                    $100,000,  either  involving more than $1,000 or outside the
                    Company's Ordinary Course of Business;

                         (vi) the Company  has not made any  capital  investment
                    in, any loan to, or any  acquisition  of the  securities  or
                    assets  of, any other  Person (or series of related  capital
                    investments,  loans and acquisitions)  either involving more
                    than  $1,000 or outside  the  Company's  Ordinary  Course of
                    Business;

                         (vii) the  Company  has not  issued  any note,  bond or
                    other  debt  security  or  created,   incurred,  assumed  or
                    guaranteed   any   indebtedness   for   borrowed   money  or
                    capitalized  lease  obligation  either  involving  more than
                    $1,000 singly or $5,000 in the aggregate;

                         (viii) the  Company has not  delayed or  postponed  the
                    payment of accounts  payable and other  Liabilities  outside
                    the Company's Ordinary Course of Business;

                         (ix) the Company has not canceled,  compromised, waived
                    or released any right or claim (or series of related  rights
                    and claims) either involving more than $1,000 or outside the
                    Company's Ordinary Course of Business;

                         (x)  the   Company  has  not  granted  any  license  or
                    sublicense  of any  rights  under  or  with  respect  to any
                    Intellectual  Property  except as set forth in ? 4(o) of the
                    Disclosure  Schedule  setting  forth  each of the  Company's
                    franchise,  sub-franchise,  area developer and other similar
                    documents.

                         (xi) there has been no change made or authorized in the
                    charter or bylaws of the Company;

                         (xii) the Company has not issued,  sold,  or  otherwise
                    disposed  of  any of  its  capital  stock,  or  granted  any
                    options,  warrants  or other  rights to  purchase  or obtain
                    (including upon conversion, exchange or exercise) any of its
                    capital stock;

                         (xiii) except as set forth in Schedule  4(g)(xiii) with
                    respect to distributions  permitted by the Company to Seller
                    before Closing,  subject to the Working Capital  Requirement
                    set forth in 4(f) above,  the Company has not declared,  set
                    aside,  or paid any dividend or made any  distribution  with
                    respect to its capital stock (whether in cash or in kind) or
                    redeemed, purchased or otherwise acquired any of its capital
                    stock;
<PAGE>

                         (xiv)  the  Company  has not  experienced  any  damage,
                    destruction,  or loss  (whether or not covered by insurance)
                    to its property;

                         (xv) the Company has not made any loan to, or
                      entered  into  any  other  transaction  with,  any  of its
                      directors,  officers and  employees  outside the Company's
                      Ordinary Course of Business;

                         (xvi) the Company has not entered  into any  employment
                    contract  or  collective  bargaining  agreement,  written or
                    oral, or modified the terms of any existing such contract or
                    agreement;

                         (xvii) the Company has not granted any increase in
                      the base  compensation of any of its directors,  officers,
                      and  employees  outside the Company's  Ordinary  Course of
                      Business;

                         (xviii) except as set forth in Schedule 4(g)(xiii) with
                    respect to distributions  permitted by the Company to Seller
                    before Closing,  subject to the Working Capital  Requirement
                    set  forth  in 4(f)  above,  the  Company  has not  adopted,
                    amended,  modified or terminated any bonus,  profit-sharing,
                    incentive,  severance, or other plan, contract or commitment
                    for  the  benefit  of any of its  directors,  officers,  and
                    employees  (or taken any such  action  with  respect  to any
                    other Employee Benefit Plan);

                         (xix)  the  Company  has not made any  other  change in
                    employment  terms  for  any of its  directors,  officers  or
                    employees outside the Company's Ordinary Course of Business;

                         (xx) the  Company  has not made or  pledged to make any
                    charitable  or  other  capital   contribution   outside  the
                    Company's Ordinary Course of Business;

                         (xxi) there has not been any other material occurrence,
                    event,  incident,  action,  failure  to act  or  transaction
                    outside the Company's Ordinary Course of Business; and

                         (xxii)  the  Company  has not  committed  to any of the
                    foregoing.

          (h) Undisclosed Liabilities. The Company has no Liability (and, to the
     Knowledge  of the  Seller,  there is no Basis  for any  present  or  future
     action, suit, proceeding, hearing, investigation,  charge, complaint, claim
     or demand against any of them giving rise to any Liability), except for (i)
     Liabilities  set forth on the face of the Most Recent  Balance  Sheet,  and
     (ii)  Liabilities  which have arisen after the Most Recent Fiscal Month End
     in the Company's  Ordinary  Course of Business (none of which results from,
     arises out of, relates to, is in the nature of, or was caused by any breach
     of contract, breach of warranty, tort, infringement or violation of law).
<PAGE>

          (i) Legal  Compliance.  To the  Knowledge  of the Seller,  each of the
     Company and its  respective  predecessors  and Affiliates has complied with
     all  applicable  laws  (including   rules,   regulations,   codes,   plans,
     injunctions,  judgments,  orders, decrees, rulings, and charges thereunder)
     of  federal,  state,  local,  and  foreign  governments  (and all  agencies
     thereof), and no action, suit, proceeding, hearing, investigation,  charge,
     complaint, claim, demand, or notice has been filed or commenced against any
     of them alleging any failure so to comply.

          (j) Tax Matters

               (i) The Company has filed all Tax Returns that it was required to
          file.  All such Tax Returns were correct and complete in all respects.
          All Taxes owed by the Company (whether or not shown on any Tax Return)
          have been paid.  The Company is not currently the  beneficiary  of any
          extension  of time within  which to file any Tax Return.  No claim has
          ever been made by an  authority  in a  jurisdiction  where the Company
          does not file Tax Returns  that it is or may be subject to taxation by
          that  jurisdiction.  There  are no  Security  Interests  on any of the
          assets of the Company  that arose in  connection  with any failure (or
          alleged failure) to pay any Tax.

               (ii) The Company has withheld and paid all Taxes required to have
          been withheld and paid in connection with amounts paid or owing to any
          employee, independent contractor, creditor, stockholder or other third
          party.

               (iii)  None of the  Seller,  nor any  director,  or  officer  (or
          employee  responsible  for Tax  matters)  of the  Company  expects any
          authority to assess any additional  Taxes for any period for which Tax
          Returns have been filed.  There is no dispute or claim  concerning any
          Tax  Liability  of the  Company  either  (A)  claimed or raised by any
          authority  in  writing  or (B) as to  which  any  of the  Seller,  the
          directors and officers (and employees  responsible for Tax matters) of
          the Company has Knowledge  based upon personal  contact with any agent
          of such  authority.  4(j)(iii) of the  Disclosure  Schedule  lists all
          federal,  state,  local,  and foreign  income Tax  Returns  filed with
          respect to the  Company,  indicates  those Tax Returns  that have been
          audited,  and  indicates  those Tax  Returns  that  currently  are the
          subject of audit.  The Seller has  delivered to the Buyer  correct and
          complete  copies  of  all  federal  income  Tax  Returns,  examination
          reports, and statements of deficiencies  assessed against or agreed to
          by the Company.
<PAGE>

               (iv) The  Company has not waived any  statute of  limitations  in
          respect of Taxes or agreed to any  extension of time with respect to a
          Tax assessment or deficiency.

               (v) The  Company has not filed a consent  under Code Sec.  341(f)
          concerning  collapsible  corporations.  The  Company  has not made any
          payments,  nor is it obligated to make any payments, nor is it a party
          to any agreement that under certain circumstances could obligate it to
          make any payments  that will not be deductible  under Code Sec.  280G.
          The  Company  has not  been a  United  States  real  property  holding
          corporation  within  the  meaning  of Code Sec.  897(c)(2)  during the
          applicable period specified in Code Sec. 897(c)(1)(A)(ii). The Company
          is not a party to any Tax allocation or sharing agreement. The Company
          (A) has not been a member of an Affiliated Group filing a consolidated
          federal income Tax Return or (B) has no Liability for the Taxes of any
          Person  (other than the Company)  under Treas.  Reg.  1.1502-6 (or any
          similar provision of state, local, or foreign law), as a transferee or
          successor, by contract, or otherwise.

               (vi) 4(j) of the  Disclosure  Schedule  sets forth the  following
          information  with  respect  to  the  Company  as of  the  most  recent
          practicable date (as well as on an estimated pro forma basis as of the
          Closing  giving  effect  to  the   consummation  of  the  transactions
          contemplated hereby):

                    (A) the basis of the Company in its assets;

                    (B) the amount of any net operating  loss, net capital loss,
                    unused  investment  or other  credit,  or excess  charitable
                    contribution allocable to the Company.

               (vii) The unpaid Taxes of the Company

                    (A) did not, as of the Most Recent Fiscal Month End,  exceed
                    the reserve for Tax  Liability  (rather than any reserve for
                    deferred Taxes  established  to reflect  timing  differences
                    between  book and Tax  income)  set forth on the face of the
                    Most Recent Balance Sheet; and

                    (B) do not exceed that  reserve as adjusted  for the passage
                    of time through the Closing Date in accordance with the past
                    custom  and  practice  of the  Company  in  filing  its  Tax
                    Returns.

     (k) Real Property

               (i) The Company  does not own any real  property or  interests in
          real property.
<PAGE>

               (ii)  4(k)(ii) of the  Disclosure  Schedule  lists and  describes
          briefly all real property

               (a)  leased  or  subleased  to  the  Company,  including  without
          limitation,  each of the leases or subleases  covering the premises of
          each of the Stores (the "Store Leases"), or

               (b)  leased  or  subleased  by  the  Company  to  third  parties,
          including the Company's  franchisees and area  developers.  The Seller
          has delivered to the Buyer  correct and complete  copies of the leases
          and the subleases  listed in 4(k)(ii) of the  Disclosure  Schedule (as
          amended to date).  With respect to each lease and  sublease  listed in
          4(k)(ii) of the Disclosure Schedule;

                         (A) the lease or  sublease  is legal,  valid,  binding,
                    enforceable, and in full force and effect;

                         (B)  subject to the  receipt of  consents  set forth in
                    4(k)(ii) of the Disclosure Schedule, to the Knowledge of the
                    Seller,  the lease or  sublease  will  continue to be legal,
                    valid, binding, enforceable, and in full force and effect on
                    identical   terms   following   the   consummation   of  the
                    transactions  contemplated  hereby,  which transactions will
                    not violate the terms thereof;

                         (C)  neither  the  Seller,  the  landlord,  nor, to the
                    Knowledge  of the  Seller,  any other  party to the lease or
                    sublease is in breach or default,  and no event has occurred
                    which,  with  notice or lapse of time,  would  constitute  a
                    breach or default or permit  termination,  modification,  or
                    acceleration thereunder;

                         (D)  neither  the  Seller,  the  landlord,  nor, to the
                    Knowledge  of the  Seller,  any other  party to the lease or
                    sublease, has repudiated any provision thereof;

                         (E)  there  are  no  disputes,   oral  agreements,   or
                    forbearance programs in effect as to the lease or sublease;

                         (F) with respect to each sublease,  the representations
                    and  warranties  set forth in  subsections  (A)  through (E)
                    above are true and correct  with  respect to the  underlying
                    lease;
<PAGE>

                         (G)  the   Company  has  not   assigned,   transferred,
                    conveyed,  mortgaged,  deeded  in  trust or  encumbered  any
                    interest in the leasehold or subleasehold; and

                         (H) to the  Knowledge  of the  Seller,  all  facilities
                    leased or subleased  thereunder  have received all approvals
                    of governmental authorities (including licenses and permits)
                    required in connection  with the operation  thereof and have
                    been operated and maintained in accordance  with  applicable
                    laws, rules and regulations.

          (iii) all facilities leased or subleased  thereunder are supplied with
     utilities  and  other   services   necessary  for  the  operation  of  said
     facilities.

     (l) Intellectual Property

          (i) The  Company  owns or has the right to use  pursuant  to  license,
     sublicense,  agreement or permission all Intellectual Property necessary or
     desirable for the  operation of the  businesses of the Company as presently
     conducted  and  as  presently  proposed  to  be  conducted.  Each  item  of
     Intellectual Property owned or used by the Company immediately prior to the
     Closing  hereunder  will be owned or  available  for use by the  Company on
     identical  terms  and  conditions  immediately  subsequent  to the  Closing
     hereunder.  The Company has taken all  necessary  and  desirable  action to
     maintain and protect  each item of  Intellectual  Property  that it owns or
     uses.

          (ii) To the  Knowledge of the Seller,  the Company has not  interfered
     with, infringed upon, misappropriated, or otherwise come into conflict with
     any Intellectual  Property rights of third parties, and none of the Seller,
     the  directors,   or  officers  (and  employees  with   responsibility  for
     Intellectual Property matters) of the Company has ever received any charge,
     complaint,  claim,  demand,  or  notice  alleging  any  such  interference,
     infringement,  misappropriation, or violation (including any claim that the
     Company must license or refrain from using any Intellectual Property rights
     of any  third  party).  To the  Knowledge  of any  of the  Seller  and  the
     directors and officers (and employees with  responsibility for Intellectual
     Property  matters)  of the  Company,  no third party has  interfered  with,
     infringed upon,  misappropriated,  or otherwise come into conflict with any
     Intellectual Property rights of the Company.

          (iii) 4(l)(iii) of the Disclosure  Schedule  identifies each patent or
     registration  which has been issued to the Company  with  respect to any of
     its Intellectual  Property,  identifies each pending patent  application or
     application for registration which the Company has made with respect to its
     Intellectual  Property,  and identifies each license,  agreement,  or other

<PAGE>

     permission which the Company has granted to any third party with respect to
     any of its Intellectual Property (together with any exceptions). The Seller
     has delivered to the Buyer correct and complete copies of all such patents,
     registrations,  applications,  licenses,  agreements,  and  permissions (as
     amended to date) and has made  available to the Buyer  correct and complete
     copies  of  all  other  written  documentation   evidencing  ownership  and
     prosecution (if applicable) of each such item.  4(l)(iii) of the Disclosure
     Schedule also identifies each trade name or unregistered  trademark used by
     the Company in connection with any of its businesses.  With respect to each
     item of Intellectual Property required to be identified in 4(l)(iii) of the
     Disclosure Schedule:

                         (A)  the  Company  possesses  all  right,   title,  and
                    interest in and to the item,  free and clear of any Security
                    Interest, license or other restriction;

                         (B)  the  item  is  not  subject  to  any   outstanding
                    injunction, judgment, order, decree, ruling or charge;

                         (C) no action, suit, proceeding, hearing,
                              investigation,  charge, complaint, claim or demand
                              is  pending  or to  the  Knowledge  of  any of the
                              Seller  and  the   directors   and  officers  (and
                              employees  with  responsibility  for  Intellectual
                              Property  matters) of the Company,  is  threatened
                              which    challenges   the   legality,    validity,
                              enforceability, use or ownership of the item; and

                         (D) the  Company  has  never  agreed to  indemnify  any
                    Person  for  or  against  any  interference,   infringement,
                    misappropriation or other conflict with respect to the item.

               (iv) 4(l)(iv) of the Disclosure  Schedule identifies each item of
          Intellectual  Property  that any third party owns and that the Company
          uses pursuant to any license, sublicense, agreement (including without
          limitation,  each franchise agreement to which the Company is a party)
          or  permission.  The Seller has  delivered  to the Buyer  correct  and
          complete  copies of all such licenses,  sublicenses,  agreements,  and
          permissions  (as  amended  to  date).  With  respect  to each  item of
          Intellectual  Property  required to be  identified  in 4(l)(iv) of the
          Disclosure Schedule:

                         (A)  to  the  Knowledge  of the  Seller,  the  license,
                    sublicense,  agreement,  or permission  covering the item is
                    legal,  valid,  binding,  enforceable  and in full force and
                    effect;
<PAGE>

                         (B)  to  the  Knowledge  of the  Seller,  the  license,
                    sublicense,  agreement,  or  permission  will continue to be
                    legal,  valid,  binding,  enforceable  and in full force and
                    effect on identical terms following the Closing;

                         (C) the Seller and, to the Knowledge of the Seller,  no
                    other  party  to  the  license,  sublicense,   agreement  or
                    permission  is in  breach  or  default,  and  no  event  has
                    occurred which with notice or lapse of time would constitute
                    a breach or default or permit termination,  modification, or
                    acceleration thereunder;

                         (D) neither the Seller  nor,  to the  Knowledge  of the
                    Seller,   any  other  party  to  the  license,   sublicense,
                    agreement  or  permission   has   repudiated  any  provision
                    thereof;

                         (E)   with    respect   to   each    sublicense,    the
                    representations  and warranties set forth in subsections (A)
                    through (D) above are true and correct  with  respect to the
                    underlying license;

                         (F) to the Knowledge of the Seller, the underlying item
                    of  Intellectual  Property is not subject to any outstanding
                    injunction, judgment, order, decree, ruling or charge;

                         (G)   no    action,    suit,    proceeding,    hearing,
                    investigation, charge, complaint, claim or demand is pending
                    or, to the  Knowledge of the Seller,  is  threatened,  which
                    challenges the legality,  validity or  enforceability of the
                    underlying item of Intellectual Property; and

                         (H) the  Company  has not  granted  any  sublicense  or
                    similar  right  with  respect  to the  license,  sublicense,
                    agreement or permission.

                    (v) To the  Knowledge of any of the Seller and the directors
               and officers (and employees with  responsibility for Intellectual
               Property  matters) of the Company,  the Intellectual  Property of
               the   Company   will   not   interfere   with,   infringe   upon,
               misappropriate   or  otherwise   come  into  conflict  with,  any
               Intellectual  Property rights of third parties as a result of the
               continued operation of its business as presently conducted and as
               presently proposed to be conducted.

          (m)  Tangible  Assets.  The  Company  owns  or  leases  all  premises,
     machinery,  equipment,  and other tangible assets necessary for the conduct
     of its business as  presently  conducted  and as  presently  proposed to be
     conducted. To the Knowledge of the Seller, each such tangible asset is free
     from  defects,  has been  maintained  in  accordance  with normal  industry
     practice, is in good operating condition and repair (subject to normal wear
     and tear),  and is suitable for the purposes for which it presently is used
     and presently is proposed to be used.
<PAGE>

          (n)  Inventory.  The  inventories  and  supplies  of the  Company  are
     merchantable and fit for the purpose for which they were procured, and none
     of which is slow-moving,  obsolete,  damaged or defective,  subject only to
     the  reserve  for  inventory  writedown  set  forth on the face of the Most
     Recent Balance Sheet (rather than in any notes thereto) as adjusted for the
     passage of time through the Closing Date in accordance with the past custom
     and practice of the Company.

          (o)  Contracts.  4(o) of the  Disclosure  Schedule lists the following
     contracts and other agreements to which the Company is a party:

               (i) each contract or agreement of any kind or nature entered into
          by any of the Company and  Affiliates  thereof,  with any  franchisee,
          subfranchisee,  or  area  developer  of the  Company  or any  officer,
          principal, owner, shareholder or representative of any such franchisee
          or area developer.

               (ii) any agreement (or group of related agreements) for the lease
          of  personal  property  to or from  any  Person  providing  for  lease
          payments in excess of $1,000 per annum;

               (iii) any  agreement  (or group of  related  agreements)  for the
          purchase  or sale of  materials,  commodities,  supplies,  products or
          other personal property, or for the furnishing or receipt of services,
          the  performance  of which will  extend over a period of more than one
          year,   result  in  a  material  loss  to  the  Company,   or  involve
          consideration in excess of $1,000;

               (iv) any agreement concerning a partnership or joint venture;

               (v) any agreement (or group of related agreements) under which it
          has created,  incurred,  assumed,  or guaranteed any  indebtedness for
          borrowed  money,  or any capitalized  lease  obligation,  in excess of
          $1,000 or under which it has imposed a Security Interest on any of its
          assets,   tangible  or  intangible;   (vi)  any  agreement  concerning
          confidentiality or noncompetition;

               (vii) any agreement  with any of the Seller and their  Affiliates
          (other than the Company);

               (viii) any profit sharing,  stock option,  stock purchase,  stock
          appreciation,  deferred  compensation,  severance,  or  other  plan or
          arrangement  for the  benefit  of its  current  or  former  directors,
          officers, and employees;
<PAGE>

               (ix) any collective bargaining agreement;

               (x) any  agreement  for the  employment  of any  individual  on a
          full-time,  part-time,  consulting,  or other basis  providing  annual
          compensation in excess of $15,000 or providing severance benefits;

               (xi) any  agreement  under  which it has  advanced  or loaned any
          amount to any of its directors, officers, or employees;

               (xii) any agreement under which the  consequences of a default or
          termination  could have a  material  adverse  effect on the  business,
          financial  condition,  operations,  results of  operations,  or future
          prospects of the Company; or

               (xiii) any other  agreement (or group of related  agreements) the
          performance of which involves consideration in excess of $1,000.

     The Seller has  delivered to the Buyer a correct and complete  copy of each
     written agreement listed in 4(o) of the Disclosure  Schedule (as amended to
     date) and a written  summary setting forth the terms and conditions of each
     oral agreement referred to in 4(o) of the Disclosure Schedule. With respect
     to each  such  agreement:  (A) the  agreement  is  legal,  valid,  binding,
     enforceable,  and in full force and effect; (B) the agreement will continue
     to be legal,  valid,  binding,  enforceable and in full force and effect on
     identical terms following the consummation of the transactions contemplated
     hereby;  (C) no party is in breach or  default,  and no event has  occurred
     which with notice or lapse of time would constitute a breach or default, or
     permit termination,  modification or acceleration, under the agreement; and
     (D) no party has repudiated any provision of the agreement.

          (p) Notes and Accounts Receivable.  Except as disclosed in 4(p) of the
     Disclosure Schedule, the Company has no notes or accounts receivable.

          (q) Powers of Attorney.  There are no  outstanding  powers of attorney
     executed on behalf of the Company.

          (r)  Insurance.  4(r)  of  the  Disclosure  Schedule  sets  forth  the
     following  information  with respect to each  insurance  policy  (including
     policies providing property, casualty, liability, and workers' compensation
     coverage and bond and surety  arrangements) to which the Company has been a
     party,  a named  insured,  or otherwise the  beneficiary of coverage at any
     time within the past three (3) years:

               (i) the name, address, and telephone number of the agent;
<PAGE>

               (ii) the name of the insurer,  the name of the policyholder,  and
          the name of each covered insured;

               (iii) the policy number and the period of coverage;

               (iv) the scope  (including  an indication of whether the coverage
          was  on  a  claims  made,  occurrence,  or  other  basis)  and  amount
          (including  a  description  of  how   deductibles   and  ceilings  are
          calculated and operate) of coverage; and

               (v) a description of any retroactive premium adjustments or other
          loss-sharing arrangements,

     With respect to each such insurance policy: (A) the policy is legal, valid,
     binding,  enforceable,  and in full force and  effect;  (B) the policy will
     continue to be legal, valid,  binding,  enforceable,  and in full force and
     effect on identical terms through the date of the Closing;  (C) neither the
     Company nor, to the Knowledge of the Seller,  any other party to the policy
     is in breach or default  (including with respect to the payment of premiums
     or the giving of notices),  and no event has occurred which, with notice or
     the lapse of time,  would  constitute  such a breach or default,  or permit
     termination,  modification,  or acceleration,  under the policy; and (D) no
     party to the policy has repudiated any provision  thereof.  The Company has
     been  covered  during  the past three (3) years by  insurance  in scope and
     amount  customary and reasonable for the businesses in which it has engaged
     during the aforementioned period. 4(r) of the Disclosure Schedule describes
     any self-insurance arrangements affecting the Company.

          (s)  Litigation.  4(s) of the  Disclosure  Schedule  sets  forth  each
     instance  in which any of the Seller and the  Company (i) is subject to any
     outstanding injunction,  judgment, order, decree, ruling, or charge or (ii)
     is a  party  or is  threatened  to be  made a party  to any  action,  suit,
     proceeding,  hearing,  or  investigation  of,  in, or  before  any court or
     quasi-judicial or  administrative  agency of any federal,  state,  local or
     foreign jurisdiction or before any arbitrator.  None of the actions, suits,
     proceedings,  hearings,  and  investigations  set  forth  in  4(s)  of  the
     Disclosure  Schedule  could  result in any material  adverse  change in the
     business, financial condition,  operations, results of operations or future
     prospects of the Company. None of the Seller and the directors and officers
     (and employees with  responsibility for litigation  matters) of the Company
     has any reason to believe that any such action, suit,  proceeding,  hearing
     or investigation may be brought or threatened against the Company.

          (t) Product  Warranty.  Each  product  made,  sold or delivered by the
     Company  has  been  in  conformity  with  all  applicable  laws,  statutes,
     regulations,  retail food  industry  standards  and all express and implied
     warranties,  and the Company has no Liability (and, to the Knowledge of the
     Seller,  there  is no  Basis  for  any  present  or  future  action,  suit,
     proceeding,  hearing,  investigation,  charge, complaint,  claim, or demand
     against any of them giving rise to any Liability) for damages in connection
     therewith,  subject  only to the reserve for  product  warranty  claims set
     forth on the face of the Most  Recent  Balance  Sheet as  adjusted  for the
     passage of time through the Closing Date in accordance with the past custom
     and practice of the Company.
<PAGE>

          (u)  Product  Liability.  The Company has no  Liability  (and,  to the
     Knowledge  of the  Seller,  there is no Basis  for any  present  or  future
     action, suit, proceeding, hearing, investigation, charge, complaint, claim,
     or demand against the Company giving rise to any Liability)  arising out of
     any  injury to  individuals  or  property  as a result  of the  possession,
     consumption or use of any product made, sold or delivered by the Company.

          (v) Employees

               (i) To the  Knowledge  of any of  Seller  and the  directors  and
          officers (and employees with responsibility for employment matters) of
          the Company, no executive, key employee (including any store manager),
          or group of employees has any plans to terminate  employment  with the
          Company. The Company has not committed any unfair labor practice.

               (ii)  4(v)(ii)  sets  forth  the  accrued  vacation  and sick and
          personal leave (if any) of each of the Company's employees.

          (w) Employee Benefits

               (i) 4(w) of the Disclosure  Schedule lists each Employee  Benefit
          Plan that the Company maintains or to which the Company contributes.

                         (A) Each such  Employee  Benefit Plan (and each related
                    trust,  insurance contract, or fund) complies in form and in
                    operation in all respects with the  applicable  requirements
                    of ERISA, the Code, and other applicable laws.

                         (B) All required  reports and  descriptions  (including
                    Form 5500 Annual Reports, Summary Annual Reports,  PBGC-1's,
                    and   Summary   Plan   Descriptions)   have  been  filed  or
                    distributed appropriately with respect to each such Employee
                    Benefit Plan.  The  requirements  of Part 6 of Subtitle B of
                    Title I of ERISA and of Code Sec.  4980B  have been met with
                    respect  to each  such  Employee  Benefit  Plan  which is an
                    Employee Welfare Benefit Plan.
<PAGE>

                         (C)   All   contributions   (including   all   employer
                    contributions  and employee salary reduction  contributions)
                    which are due have been paid to each such  Employee  Benefit
                    Plan  which  is an  Employee  Pension  Benefit  Plan and all
                    contributions for any period ending on or before the Closing
                    Date  which  are not yet due  have  been  paid to each  such
                    Employee  Pension Benefit Plan or accrued in accordance with
                    the past custom and practice of the Company. All premiums or
                    other  payments  for all  periods  ending on or  before  the
                    Closing  Date  have  been  paid  with  respect  to each such
                    Employee  Benefit Plan which is an Employee  Welfare Benefit
                    Plan.

                         (D)  Each  such  Employee  Benefit  Plan  which  is  an
                    Employee  Pension  Benefit Plan meets the  requirements of a
                    "qualified  plan" under Code Sec.  401(a) and has  received,
                    within the last four years, a favorable determination letter
                    from the Internal Revenue Service.

                         (E) The market value of assets under each such Employee
                    Benefit  Plan  which is an  Employee  Pension  Benefit  Plan
                    equals  or  exceeds  the  present  value of all  vested  and
                    nonvested  Liabilities  thereunder  determined in accordance
                    with PBGC methods, factors, and assumptions applicable to an
                    Employee  Pension  Benefit Plan  terminating on the date for
                    determination.

                         (F) The Seller has  delivered to the Buyer  correct and
                    complete  copies  of the plan  documents  and  summary  plan
                    descriptions,  the most recent determination letter received
                    from the Internal Revenue Service, the most recent Form 5500
                    Annual Report,  and all related trust agreements,  insurance
                    contracts, and other funding agreements which implement each
                    such Employee Benefit Plan.

               (ii) With respect to each Employee  Benefit Plan that the Company
          maintains or ever has maintained or to which any of them  contributes,
          ever has contributed, or ever has been required to contribute:

                         (A) No such Employee  Benefit Plan which is an Employee
                    Pension  Benefit  Plan  has  been  completely  or  partially
                    terminated  or been the subject of a Reportable  Event as to
                    which  notices  would be required to be filed with the PBGC.
                    No  proceeding  by the PBGC to terminate  any such  Employee
                    Pension Benefit Plan has been instituted or threatened.

                         (B) There  have been no  Prohibited  Transactions  with
                    respect to any such Employee  Benefit Plan. No Fiduciary has
                    any  Liability  for  breach of  fiduciary  duty or any other
                    failure   to  act  or   comply   in   connection   with  the
                    administration  or  investment  of the  assets  of any  such
                    Employee Benefit Plan. No action, suit, proceeding, hearing,
                    or investigation  with respect to the  administration or the
                    investment of the assets of any such  Employee  Benefit Plan
                    (other  than  routine  claims  for  benefits)  is pending or
                    threatened.  None  of  the  Seller  and  the  directors  and
                    officers (and  employees  with  responsibility  for employee
                    benefits  matters) of the Company has any  Knowledge  of any
                    Basis for any such action,  suit,  proceeding,  hearing,  or
                    investigation.
<PAGE>

                         (C) The  Company  has  not  incurred,  and  none of the
                    Seller and the directors and officers  (and  employees  with
                    responsibility for employee benefits matters) of the Company
                    has any reason to expect  that the Company  will incur,  any
                    Liability to the PBGC (other than PBGC premium  payments) or
                    otherwise under Title IV of ERISA  (including any withdrawal
                    Liability)  or  under  the  Code  with  respect  to any such
                    Employee  Benefit Plan which is an Employee  Pension Benefit
                    Plan.

                    (iii)  The  Company  does  not   contribute  to,  never  has
               contributed to, and never has been required to contribute to, any
               Multiemployer  Plan or has any  Liability  (including  withdrawal
               Liability) under any Multiemployer Plan.

                    (iv) The Company does not maintain,  never has maintained or
               contributed  to, and never has been required to contribute to any
               Employee Welfare Benefit Plan providing medical,  health, or life
               insurance  or other  welfare-type  benefits for current or future
               retired  or  terminated   employees,   their  spouses,  or  their
               dependents (other than in accordance with Code Sec. 4980B).

          (x) Guaranties. The Company is not a guarantor or otherwise liable for
     any Liability or obligation (including indebtedness) of any other Person.

          (y) Environment, Health, and Safety

               (i) To the  Knowledge of the Seller,  each of the Company and its
          predecessors  and  Affiliates  has  complied  with all  Environmental,
          Health,  and Safety Laws, and no action,  suit,  proceeding,  hearing,
          investigation,  charge,  complaint,  claim, demand, or notice has been
          filed or  commenced  against  the Company  alleging  any failure so to
          comply.  Without  limiting the  generality of the preceding  sentence,
          each of the Company and, to the  Knowledge of the Seller,  each of the
          Company's  predecessors  and  Affiliates,  has  obtained  and  been in
          compliance  with  all of the  terms  and  conditions  of all  permits,
          licenses,  and other  authorizations which are required under, and has
          complied  with  all  other  limitations,   restrictions,   conditions,
          standards,  prohibitions,  requirements,  obligations,  schedules, and
          timetables  which are contained  in, all  Environmental,  Health,  and
          Safety Laws.
<PAGE>

               (ii) To the Knowledge of the Seller, the Company has no Liability
          (and none of the  Company  and its  predecessors  and  Affiliates  has
          handled or disposed of any substance, arranged for the disposal of any
          substance,  exposed any employee or other  individual to any substance
          or  condition,  or owned or operated  any  property or facility in any
          manner  that  could form the Basis for any  present or future  action,
          suit, proceeding, hearing, investigation, charge, complaint, claim, or
          demand against the Company giving rise to any Liability) for damage to
          any site, location, or body of water (surface or subsurface),  for any
          illness of or personal injury to any employee or other individual,  or
          for any reason under any Environmental, Health, and Safety Law.

               (iii)  To  the  Knowledge  of  the  Seller,  all  properties  and
          equipment used in the business of the Company and its predecessors and
          Affiliates  have been free of  asbestos,  PCB'S,  methylene  chloride,
          trichloroethylene,  1,2-transdichloroethylene, dioxins, dibenzofurans,
          and Extremely Hazardous Substances.

          (z)  Certain  Business  Relationships  with the  Company.  None of the
     Seller or his Affiliates  has been involved in any business  arrangement or
     relationship  with the Company  within the past 12 months,  and none of the
     Seller or his Affiliates owns any asset,  tangible or intangible,  which is
     used in the business of the Company.

          (aa) Disclosure.  The representations and warranties contained in this
     4 do not contain any untrue  statement of a material  fact or omit to state
     any material fact necessary in order to make the statements and information
     contained in this 4 not misleading.

     (5) Pre-Closing Covenants. The Parties agree as follows with respect to the
period between the execution of this Agreement and the Closing.

          (a)  General.  Each of the Parties will use his or its best efforts to
     take all action and to do all things  necessary in order to consummate  and
     make effective the transactions  contemplated by this Agreement  (including
     satisfaction,  but not  waiver,  of the closing  conditions  set forth in 7
     below).

          (b)  Notices and  Consents.  The Seller will cause the Company to give
     any  notices to third  parties,  and will cause the Company to use its best
     efforts to obtain any third-party  consents,  that the Buyer may request in
     connection  with  the  matters  referred  to in ? 4(c)  above.  Each of the
     Parties  will (and the Seller  will cause the  Company to) give any notices
     to,  make  any  filings  with,  and use its  best  efforts  to  obtain  any
     authorizations,  consents,  and approvals of governments  and  governmental
     agencies in connection with the matters referred to in 3(a)(ii), 3(b)(iii),
     and 4(c) above.
<PAGE>

          (c)  Operation  of  Business.  The Seller will not cause or permit the
     Company  to  engage in any  practice,  take any  action  or enter  into any
     transaction  outside the  Company's  Ordinary  Course of Business.  Without
     limiting the generality of the foregoing,  except with the written  consent
     of the Buyer, the Seller will not cause or permit the Company to:

               (i) sell, lease,  transfer or assign any of its assets,  tangible
          or  intangible,  other than the sale of its inventory in the Company's
          Ordinary Course of Business;

               (ii) enter into, or terminate,  modify, accelerate or cancel, any
          agreement,  contract, lease or license to which the Company is a party
          or by which it is bound;

               (iii) grant or permit any new Security Interest to be placed upon
          any of its assets, tangible or intangible;

               (iv) close,  or permit the closure of, any of its Stores or other
          premises  upon  which any of its  business  operations  are  presently
          conducted; commit to or acquire any new Store or new Store sites;

               (v) fail to maintain  inventories and supplies  necessary for the
          proper and continuing  conduct of the Company's  operations before and
          after the Closing in the manner in which it is presently conducted;

               (vi) make any capital  expenditure  (or series of related capital
          expenditures) other than in the Company's Ordinary Course of Business;

               (vii)  make any  capital  investment  in,  any  loan  to,  or any
          acquisition  of the  securities  or assets  of,  any other  Person (or
          series of related capital investments, loans, and acquisitions);

               (viii)  issue any note,  bond or other debt  security  or create,
          incur,  assume,  or guarantee any  indebtedness  for borrowed money or
          capitalized lease obligation;

               (ix) delay or postpone the payment of accounts  payable and other
          Liabilities outside the Company's Ordinary Course of Business;

               (x) cancel,  compromise,  waive or release any right or claim (or
          series of related rights and claims);

               (xi) grant any license or  sublicense of any rights under or with
          respect to any Intellectual Property;
<PAGE>

               (xii) make or  authorize  any change in the  charter or bylaws of
          the Company;

               (xiii) issue,  sell or otherwise dispose of the Company's capital
          stock, or grant any options,  warrants, or other rights to purchase or
          obtain (including upon conversion, exchange or exercise) the Company's
          capital stock;

               (xiv)  declare,  set  aside,  or pay any  dividend  or  make  any
          distribution  with respect to its capital stock (whether in cash or in
          kind) or redeem,  purchase  or  otherwise  acquire  any of its capital
          stock;

               (xv) make any loan to, or enter  into any  other  transaction  or
          agreement with, any of its directors,  officers and employees  outside
          the Company's Ordinary Course of Business;

               (xvi) make any distributions other than in the ordinary course of
          business for payroll expenditures;

               (xvii)  grant  any  increase  in the  compensation  of any of its
          directors,   officers  and  employees;  or  adopt,  amend,  modify  or
          terminate any bonus,  profit-sharing,  incentive,  severance, or other
          plan, contract, or commitment for the benefit of any of its directors,
          officers,  and  employees (or take any such action with respect to any
          other Employee  Benefit Plan);  or make any other change in employment
          terms for any of its directors, officers, and employees;

               (xviii)  otherwise  take any action or engage in any  transaction
          outside the Company's Ordinary Course of Business; or

               (xix) otherwise engage in any practice, take any action, or enter
          into any transaction of the sort described in 4(g) above.

          (d)  Preservation  of  Business.  The Seller will cause the Company to
     keep its  business  and  properties  substantially  intact,  including  its
     present  operations,   physical   facilities,   working   conditions,   and
     relationships with lessors, licensors, suppliers, customers, and employees.

          (e) Full Access. The Seller will permit, and the Seller will cause the
     Company to permit,  representatives of the Buyer to have full access to all
     premises,  properties,  personnel,  books, records (including Tax records),
     contracts and documents of or pertaining to the Company.

          (f) Notice of Developments.  The Seller will give (or will cause to be
     given)  prompt  written  notice  to  the  Buyer  of  any  material  adverse
     development  causing a breach of any of the  representations and warranties
     in 4 above.  Each Party will give prompt written notice to the other of any
     material  adverse  development  causing  a breach  of any of his or its own
     representations  and  warranties  in 3 above.  No  disclosure  by any Party
     pursuant  to this  5(f),  however,  shall be deemed to amend or  supplement
     Annex I,  Annex II, or the  Disclosure  Schedule  or to prevent or cure any
     misrepresentation, breach of warranty, or breach of covenant.
<PAGE>

          (g) Exclusivity. The Seller will not (and the Seller will not cause or
     permit the Company to) (i) solicit,  initiate,  or encourage the submission
     of any proposal or offer from any Person relating to the acquisition of any
     capital stock or other voting securities, or any substantial portion of the
     assets of, the Company  (including any acquisition  structured as a merger,
     consolidation, or share exchange) or (ii) participate in any discussions or
     negotiations regarding,  furnish any information with respect to, assist or
     participate  in, or facilitate in any other manner any effort or attempt by
     any Person to do or seek any of the foregoing. The Seller will not vote his
     Company Shares in favor of any such  acquisition,  whether  structured as a
     merger, consolidation,  or share exchange. The Seller will notify the Buyer
     immediately if any Person makes any proposal,  offer,  inquiry,  or contact
     with respect to any of the foregoing.

     6. Post-Closing Covenants. The Parties agree as follows with respect to the
period following the Closing.

          (a) General.  In case at any time after the Closing any further action
     is necessary or desirable to carry out the purposes of this Agreement, each
     of the Parties will take such further  action  (including the execution and
     delivery of such further  instruments and documents) as any other Party may
     request,  all at the sole cost and expense of the requesting  Party (unless
     the  requesting  Party is  entitled  to  indemnification  therefor  under 8
     below). The Seller  acknowledges and agrees that from and after the Closing
     the Buyer will be entitled to possession of all documents,  books,  records
     (including Tax records), agreements and financial data of any sort relating
     to the Company.

          (b)  Litigation  Support.  In the  event  and for so long as any Party
     actively is contesting or defending against any action,  suit,  proceeding,
     hearing,  investigation,  charge, complaint, claim, or demand in connection
     with (i) any  transaction  contemplated  under this  Agreement  or (ii) any
     fact, situation, circumstance, status, condition, activity, practice, plan,
     occurrence,  event, incident,  action, failure to act, or transaction on or
     prior to the Closing Date involving the Company,  each of the other Parties
     will  cooperate  with him or it and his or its  counsel  in the  contest or
     defense,  make available  their  personnel,  and provide such testimony and
     access to their books and records as shall be necessary in connection  with
     the contest or defense,  all at the sole cost and expense of the contesting
     or defending Party (unless the contesting or defending Party is entitled to
     indemnification therefor under 8 below).
<PAGE>

          (c)  Transition.  The  Seller  will not take (and will not  permit the
     Company to take) any action that is designed or intended to have the effect
     of discouraging  any lessor,  sublessor,  sub-lessee,  licensor,  licensee,
     franchisee,  customer, supplier, or other business associate of the Company
     from maintaining the same business relationships with the Company after the
     Closing as it maintained with the Company prior to the Closing.  The Seller
     will refer all customer and vendor inquiries  relating to the businesses of
     the Company to the Buyer from and after the Closing.

          (d) Confidentiality. The Seller will treat and hold as such all of the
     Confidential  Information,  refrain  from  using  any of  the  Confidential
     Information except in connection with this Agreement,  and deliver promptly
     to the Buyer or  destroy,  at the  request  and  option of the  Buyer,  all
     tangible embodiments (and all copies) of the Confidential Information which
     are in his  possession.  In the  event  that the  Seller  is  requested  or
     required (by oral question or request for  information  or documents in any
     legal proceeding,  interrogatory,  subpoena, civil investigative demand, or
     similar process) to disclose any Confidential Information,  the Seller will
     notify the Buyer  promptly of the request or  requirement so that the Buyer
     may seek an  appropriate  protective  order or  waive  compliance  with the
     provisions  of this 6(d).  If, in the absence of a protective  order or the
     receipt of a waiver  hereunder,  the  Seller is, on the advice of  counsel,
     compelled to disclose any  Confidential  Information  to any tribunal,  the
     Seller may disclose the Confidential Information to the tribunal; provided,
     however,  that the Seller  shall use his best  efforts  to  obtain,  at the
     request  of the  Buyer,  an  order  or other  assurance  that  confidential
     treatment will be accorded to such portion of the Confidential  Information
     required  to be  disclosed  as the Buyer  shall  designate.  The  foregoing
     provisions  shall  not  apply  to any  Confidential  Information  which  is
     generally  available  to  the  public  immediately  prior  to the  time  of
     disclosure.

          (e) Covenant Not to Compete

               (i) The Seller will not "directly or indirectly compete" with the
          Buyer for a period of four (4) years from and after the Closing Date.

               (ii) For  purposes of this  Agreement,  the phrase  "directly  or
          indirectly compete" shall include:

                    (A)  owning,   managing,   operating,  or  controlling,   or
               participating in the ownership, management, operation, or control
               of, or being  connected  with or  having  any  interest  in, as a
               stockholder,  director,  officer,  employee,  agent,  consultant,
               assistant,  advisor, sole proprietor,  partner or otherwise,  any
               retail  baked goods  business,  or any  shopping-mall-based  food
               business (including as a franchisee or franchisor, and other than
               any existing business of the Seller not acquired hereunder or) at
               present or in the future, or any affiliate of the Buyer; and
<PAGE>

                    (B)  soliciting or attempting to solicit the services of any
               employees of Buyer or any affiliate of Buyer; provided,  however,
               that no owner  of less  than 1% of the  outstanding  stock of any
               publicly traded  corporation  shall be deemed to engage solely by
               reason thereof in any of its businesses.

               (iii)  Notwithstanding  the foregoing  subsections  (i) and (ii),
          "directly  or  indirectly  compete"  shall not  include  that  certain
          existing retail bakery business and related  operations (the "Bakery")
          presently  owned and  operated by Dorian C. Cotlar as Rao's  Bakery at
          2596 Calder, Beaumont, Texas:

                    (A)  in  which  the  Seller  directly  acquires  and  owns a
               controlling  interest  (whether  by  reason  of an asset or stock
               acquisition, by merger or otherwise);

                    (B) that is operated by or on behalf of the Seller as and at
               a single retail location (and not as a franchisor), either at its
               present site or at a single  alternate  site that is not within a
               one (1) mile  radius  of any  existing  or future  retail  cookie
               concept store of the Buyer or its  Affiliates;  provided that the
               Seller  shall not be required to close the Bakery if the Buyer or
               its  Affiliates  open any such store within a one (1) mile radius
               of the bakery; and

                    (C) which does not make, distribute,  sell or offer for sale
               any cookie, cookie-like or decorated cookie products, or pretzels
               of any type or form, other than those made, distributed,  offered
               for sale or sold  pursuant  to a franchise  or license  agreement
               with the  Buyer  or one of its  Affiliates.  Notwithstanding  the
               restrictions  set forth in this clause (C),  the Seller  shall be
               entitled to sell  non-branded  cookie,  cookie-like  or decorated
               cookie  products,  provided  that:  (1)  the  Seller  shall  be a
               franchisee or licensee of the Buyer or one of its Affiliates; and
               (2) the  Seller  shall pay a three  percent  (3%)  royalty to the
               Buyer  or its  Affiliates  on all  sales of  non-branded  cookie,
               cookie-like  or  decorated  cookie  products  sold by the Bakery;
               provided  further  that such  right to sell  non-branded  cookie,
               cookie-like or decorated  cookie products shall terminate  within
               on the six (6) month anniversary of the Closing Date.

               (iv) If the final  judgment of a court of competent  jurisdiction
          declares  that  any  term or  provision  of this  6(e) is  invalid  or
          unenforceable,   the   Parties   agree  that  the  court   making  the
          determination of invalidity or  unenforceability  shall have the power
          to reduce the scope,  duration,  or area of the term or provision,  to
          delete  specific  words or  phrases,  or to  replace  any  invalid  or
          unenforceable term or provision with a term or provision that is valid
          and  enforceable and that comes closest to expressing the intention of
          the invalid or  unenforceable  term or provision,  and this  Agreement
          shall be  enforceable  as so modified after the expiration of the time
          within which the judgment  may be appealed.  The Seller  agrees not to
          assert any defense based on a lack of or  inadequacy of  consideration
          with  respect to the  enforcement  of the  Seller's  covenants in this
          6(e).
<PAGE>

          (f) Employees.  Effective upon the Closing,  the Buyer agrees to cause
     the Company to offer  continuing  employment to the  Company's  store-level
     employees (including store managers), upon the same terms and conditions as
     their at-will  employment  prior to the Closing.  Nothing set forth in this
     Agreement is intended to obligate the Company,  or to create any  agreement
     between  the  Company or the Buyer and any  employee  of the  Company,  for
     continuing employment of any such employee, or to limit the Company's right
     to  terminate  of any such  employee  for any  reason at any time after the
     Closing.  The Seller or an  Affiliate  of the Seller  shall be  entitled to
     offer  employment  to any  executive  or  management-level  employee of the
     Company whose  employment  the Buyer  determines  not to continue after the
     Closing Date (each such person being a "Discontinued  Employee");  provided
     however,  that the Seller  shall pay,  or  reimburse  the  Company  for its
     payment of, all  severance  benefits  paid or payable by the Company to the
     Discontinued  Employee;  provided  further that,  neither the Seller nor an
     Affiliate of the Seller shall employ or solicit the  employment of any such
     employee of the Company  until the Buyer has notified the Seller in writing
     that such person is or will become a Discontinued Employee.

          (g)  Franchise  and License  Fees.  The Buyer agrees not to charge (or
     permit  any of the  Buyer's  Affiliates)  to charge  the  Seller  customary
     charges  imposed by the Buyer (or the Buyer's  Affiliates) for the granting
     of any franchise or license agreement  described in 6(e)(iii)(D) above that
     the Buyer or Buyer's  Affiliates in their sole  discretion  may grant after
     the Closing to the Seller (or an entity directly owned or controlled by the
     Seller).

     7. Conditions to Obligation to Close

          (a) Conditions to Obligation of the Buyer. The obligation of the Buyer
     to consummate the transactions to be performed by it in connection with the
     Closing is subject to satisfaction of the following conditions:

               (i) the  representations  and  warranties set forth in 3(a) and 4
          above shall be true and correct in all material  respects at and as of
          the Closing Date;
<PAGE>

               (ii) the Seller shall have performed and complied with all of his
          covenants hereunder in all material respects through the Closing;

               (iii) the  Company  shall have  procured  all of the third  party
          consents specified in 5(b) above,  including without  limitation,  the
          consent  of  Company's  landlords  with  respect  to each of the Store
          Leases,  and GACC,  and the Store  Leases  (including  those listed on
          Schedule 4(k)(ii)), agreements and other rights to use and occupy real
          property  shall  be  satisfactory  to the  Buyer,  including,  without
          limitations, the Store located at Victoria Mall;

               (iv)  no  action,   suit,  or  proceeding  shall  be  pending  or
          threatened before any court or quasi-judicial or administrative agency
          of any federal,  state,  local, or foreign  jurisdiction or before any
          arbitrator wherein an unfavorable injunction, judgment, order, decree,
          ruling, or charge would

                    (A)  prevent   consummation  of  any  of  the   transactions
               contemplated by this Agreement;

                    (B)  cause  any of the  transactions  contemplated  by  this
               Agreement to be rescinded following consummation;

                    (C)  affect  adversely  the  right  of the  Buyer to own the
               Company Shares and to control the Company ; or

                    (D)  affect  adversely  the right of the  Company to own its
               assets and to operate  its  businesses  (and no such  injunction,
               judgment, order, decree, ruling, or charge shall be in effect);

               (v) the Seller shall have delivered to the Buyer a certificate to
          the effect that each of the conditions specified above in 7(a)(i)-(iv)
          above is satisfied in all respects;

               (vi)  the  Parties  and  the  Company  shall  have  received  all
          authorizations,   consents,   and   approvals   of   governments   and
          governmental  agencies  referred to in 3(a)(ii),  3(b)(iii),  and 4(c)
          above;

               (vii) the Buyer shall have received from counsel to the Seller an
          opinion  in form and  substance  as set forth in  Exhibit  D  attached
          hereto, addressed to the Buyer, and dated as of the Closing Date;

               (viii) at least five (5) business days prior to the Closing,  the
          Buyer  shall  have  received  the  resignations,  effective  as of the
          Closing, of the Company's officers and directors;
<PAGE>

               (ix) the  Buyer  shall  have  obtained  on terms  and  conditions
          satisfactory  to it  all  of  the  financing  it  needs  in  order  to
          consummate  the  transactions  contemplated  hereby  and  the  Related
          Transactions;

               (x) the  closing of each of the Related  Transactions  shall have
          occurred,  or each of the  conditions  for the  closing of the Related
          Transactions   concurrently  with  the  Closing  of  the  transactions
          contemplated by this Agreement, shall have been satisfied or waived to
          the Buyer's satisfaction;

               (xi) the Franchisee  Litigation  shall have been settled on terms
          and pursuant to documents satisfactory to the Buyer and the Seller;

               (xii) the Buyer's due diligence  investigation  of the Seller and
          the Company shall have been completed to the Buyer's satisfaction;

               (xiii) the Seller shall  deliver to the Buyer stock  certificates
          representing  all  of  the  issued  and  outstanding  Company  shares,
          endorsed  in  blank  or  accompanied   by  duly  executed   assignment
          instruments;

               (xiv)  all  voting  trusts,   proxies  and  other  agreements  or
          understandings  with  respect to the  voting of  capital  stock of the
          Company shall have been terminated before the Closing;

               (xv) the  Company  and the Seller  shall  deliver the stock book,
          stock ledger, minute book, and corporate seal of the Company; and

               (xvi) all  actions to be taken by the Seller in  connection  with
          consummation  of  the   transactions   contemplated   hereby  and  all
          certificates,  opinions,  instruments, and other documents required to
          effect the  transactions  contemplated  hereby will be satisfactory in
          form and substance to the Buyer.

     The Buyer may waive any  condition  specified in this 7(a) if he executes a
     writing so stating at or prior to the Closing.

          (b)  Conditions  to Obligation  of the Seller.  The  obligation of the
     Seller to consummate the  transactions to be performed by him in connection
     with the Closing is subject to satisfaction of the following conditions:

               (i) the  representations  and  warranties set forth in 3(b) above
          shall be true and  correct in all  material  respects at and as of the
          Closing Date;

               (ii) the Buyer shall have  performed and complied with all of its
          covenants hereunder in all material respects through the Closing;
<PAGE>

               (iii)  no  action,  suit,  or  proceeding  shall  be  pending  or
          threatened before any court or quasi-judicial or administrative agency
          of any federal,  state, local, or foreign  jurisdiction for before any
          arbitrator wherein an unfavorable injunction, judgment, order, decree,
          ruling,  or  charge  would  (A)  prevent  consummation  of  any of the
          transactions  contemplated  by this  Agreement or (B) cause any of the
          transactions  contemplated by this Agreement to be rescinded following
          consummation (and no such injunction, judgment, order, decree, ruling,
          or charge shall be in effect);

               (iv) the Buyer shall have  delivered to the Seller a  certificate
          to  the  effect  that  each  of  the  conditions  specified  above  in
          7(b)(i)-(iii) above is satisfied in all respects;

               (v)  the  Parties  and  the  Company   shall  have  received  all
          authorizations,   consents,   and   approvals   of   governments   and
          governmental  agencies  referred to in 3(a)(ii),  3(b)(iii),  and 4(c)
          above;

               (vi) the closing of each of the Related  Transactions  shall have
          occurred,  or each of the  conditions  for the  closing of the Related
          Transaction   concurrently   with  the  closing  of  the  transactions
          contemplated  by this Agreement shall have been satisfied or waived to
          the Seller's satisfaction;

               (vii)  the  condition  set  forth in  7(a)(xi)  shall  have  been
          satisfied; and

               (viii) all  actions to be taken by the Buyer in  connection  with
          consummation  of  the  transactions   contemplated   hereby,  and  all
          certificates,  opinions,  instruments, and other documents required to
          effect  the  transactions  contemplated  hereby,  will  be  reasonably
          satisfactory in form and substance to the Seller.

     The Seller may waive any condition specified in this 7(b) if they execute a
     writing so stating at or prior to the Closing.

     8. Remedies for Breaches of This Agreement

          (a)  Survival  of   Representations   and   Warranties.   All  of  the
     representations  and warranties of the Parties  contained in this Agreement
     shall survive the Closing  hereunder (even if the damaged Party knew or had
     reason to know of any  misrepresentation  or breach of warranty at the time
     of Closing) and continue  thereafter  in full force and effect for a period
     of two (2) years,  except those  representations and warranties relating to
     Taxes,  which shall continue in full force and effect thereafter subject to
     any applicable statutes of limitations.
<PAGE>

          (b)  Indemnification  Provision  for Benefit of the Buyer.  The Seller
     agrees to indemnify  the Buyer,  its  Affiliates  and each of its officers,
     directors,  employees  and agents  (collectively,  the  "Buyer  Indemnified
     Parties") and hold them harmless from any Adverse Consequences  suffered or
     incurred by any of them to the extent arising from:

               (i) any breach  (or in the event any third  party  alleges  facts
          that,  if true,  would  mean the Seller  has  breached)  of any of its
          representations, warranties and covenants contained in this Agreement,
          in the Disclosure Schedule, or in any certificate, instrument or other
          document delivered pursuant hereto or thereto;

               (ii) any breach of any  covenant of the Seller  contained in this
          Agreement requiring performance after the Closing Date;

               (iii) any  Liability  of the Company for the unpaid  Taxes of any
          Person  (other than the Company)  under Treas.  Reg.  1.1502-6 (or any
          similar provision of state, local, or foreign law), as a transferee or
          successor, by contract, or otherwise.

          (c)  Indemnification  Provisions for Benefit of the Seller.  The Buyer
     agrees to indemnify the Seller,  its  Affiliates  and each of its officers,
     directors,  employees  and agents and hold them  harmless  from any Adverse
     Consequences  suffered  or  incurred  by any of them to the extent  arising
     from:

               (i) any breach  (or in the event any third  party  alleges  facts
          that,  if true,  would  mean the  Buyer  has  breached)  of any of its
          representations, warranties and covenants contained in this Agreement,
          in the Disclosure Schedule, or in any certificate, instrument or other
          document delivered pursuant hereto or thereto; and

               (ii)any  breach of any  covenant of the Buyer  contained  in this
          Agreement requiring performance after the Closing Date.

          (d) Matters Involving Third Parties

               (i) If any third party shall  notify any Party (the  "Indemnified
          Party") with respect to any matter (a "Third Party  Claim")  which may
          give rise to a claim for indemnification  against any other Party (the
          "Indemnifying Party") under this ? 8, then the Indemnified Party shall
          promptly notify the Indemnifying  Party thereof in writing;  provided,
          however,  that no  delay  on the  part  of the  Indemnified  Party  in
          notifying any Indemnifying  Party shall relieve the Indemnifying Party
          from any obligation  hereunder  unless (and then solely to the extent)
          the Indemnifying Party thereby is prejudiced.
<PAGE>

               (ii) Any  Indemnifying  Party  will have the right to defend  the
          Indemnified  Party  against the Third Party Claim with  counsel of its
          choice satisfactory to the Indemnified Party so long as

                    (A) the Indemnifying Party notifies the Indemnified Party in
               writing  within  15 days  after the  Indemnified  Party has given
               notice of the Third Party Claim that the Indemnifying  Party will
               indemnify the Indemnified  Party from and against the entirety of
               any  Adverse   Consequences  the  Indemnified  Party  may  suffer
               resulting from, arising out of, relating to, in the nature of, or
               caused by the Third Party Claim;

                    (B) the  Indemnifying  Party provides the Indemnified  Party
               with  evidence  acceptable  to the  Indemnified  Party  that  the
               Indemnifying  Party will have the  financial  resources to defend
               against the Third  Party  Claim and  fulfill its  indemnification
               obligations hereunder;

                    (C) the Third Party Claim  involves  only money  damages and
               does not seek an injunction or other equitable relief;

                    (D) settlement  of, or an adverse  judgment with respect to,
               the Third Party  Claim is not, in the good faith  judgment of the
               Indemnified Party,  likely to establish a precedential  custom or
               practice  materially adverse to the continuing business interests
               of the Indemnified Party; and

                    (E) the Indemnifying Party conducts the defense of the Third
               Party Claim actively and diligently.

               (iii) So long as the Indemnifying Party is conducting the defense
          of the Third Party Claim in accordance with 8(d)(ii) above,

                    (A) the Indemnified Party may retain separate  co-counsel at
               its sole cost and expense and  participate  in the defense of the
               Third Party Claim;

                    (B) the  Indemnified  Party will not consent to the entry of
               any  judgment or enter into any  settlement  with  respect to the
               Third  Party  Claim  without  the prior  written  consent  of the
               Indemnifying Party (not to be withheld unreasonably); and

                    (C) the Indemnifying  Party will not consent to the entry of
               any  judgment or enter into any  settlement  with  respect to the
               Third  Party  Claim  without  the prior  written  consent  of the
               Indemnified Party (not to be withheld unreasonably).
<PAGE>

               (iv) In the event any of the  conditions in 8(d)(ii)  above is or
          becomes unsatisfied, however,

                    (A) the Indemnified Party may defend against, and consent to
               the  entry of any  judgment  or enter  into any  settlement  with
               respect to, the Third Party Claim in any manner it reasonably may
               deem  appropriate  (and the  Indemnified  Party need not  consult
               with,  or obtain any  consent  from,  any  Indemnifying  Party in
               connection therewith);

                    (B) the Indemnifying  Parties will reimburse the Indemnified
               Party  promptly  and  periodically  for the  costs  of  defending
               against the Third Party Claim  (including  reasonable  attorneys'
               fees and expenses); and

                    (C) the Indemnifying Parties will remain responsible for any
               Adverse  Consequences the Indemnified  Party may suffer resulting
               from, arising out of, relating to, in the nature of, or caused by
               the Third Party Claim to the fullest extent provided in this 8.

          (e) Determination of Adverse Consequences. The Parties shall take into
     account the time cost of money (using the  Applicable  Rate as the discount
     rate)  in  determining  Adverse  Consequences  for  purposes  of this 8. In
     addition,  the Parties  shall take into  account the benefits of a Tax to a
     Party alleging Adverse Consequences.

          (f) Certain Set-Off Rights. At the Buyer's election, payments, if any,
     to be made by the  Seller  under  this 8 shall  be made by  reducing,  on a
     dollar-for-dollar basis, any unpaid balance of any of the Deferred Payments
     by the amount of all or any portion of any Adverse  Consequences  the Buyer
     may suffer or incur. All such  indemnification  payments under this 8 shall
     be deemed adjustments to the Purchase Price. Notwithstanding the foregoing,
     before any set-off  rights may be  exercised,  the Buyer shall give written
     notice of any claim for indemnification hereunder, specifying in reasonable
     detail the grounds for indemnification  and the amount of the set-off,  and
     the Seller may object to any such set-off by responding  in writing  within
     fifteen (15) days after receipt of the Buyer's notice.  If the Seller fails
     to object  within the fifteen (15) day period  specified,  the Seller shall
     waive any right to object to the Buyer's right of indemnification hereunder
     or the amount of the set-off.  If Seller  disputes either the Buyer's right
     to  indemnification,  or the amount of the  set-off,  or both,  then Escrow
     Agent shall  retain the amount of the  set-off  pending  resolution  of the
     dispute,  and Buyer and Seller shall negotiate in good faith to resolve all
     issues in dispute.  If, after a period of fifteen (15) days  following  the
     date on which  Seller  gives  Buyer  notice of its  objection  to  Seller's
     indemnification hereunder, any such matter remains in dispute, then parties
     shall  employ the  dispute  resolution  procedures  set forth in 10 of this
     Agreement.  Each Party agrees to make  available to the other Party and the
     attorneys  and  accountants  of the other Party,  within a reasonable  time
     after a  request  is made,  all  books and  records  which  are  reasonably
     required by the requesting Party to evaluate a claim for indemnification or
     objection hereunder.
<PAGE>

          (g) Other Indemnification  Provisions.  The foregoing indemnification,
     set off and recoupment provisions are in addition to, and not in derogation
     of, any statutory, equitable, or common law remedy any Buyer may have for a
     breach of  representation,  warranty or covenant.  The Seller hereby agrees
     that he will not make any claim for indemnification  against the Company by
     reason of the fact that he was a director,  officer,  employee, or agent of
     any such  entity or was  serving  at the  request  of any such  entity as a
     partner, trustee,  director,  officer, employee, or agent of another entity
     (whether such claim is for judgments,  damages,  penalties,  fines,  costs,
     amounts paid in settlement, losses, expenses, or otherwise and whether such
     claim is pursuant to any statute,  charter document,  bylaw,  agreement, or
     otherwise) with respect to any action, suit, proceeding,  complaint, claim,
     or demand  brought by the Buyer  against such Seller  (whether such action,
     suit,  proceeding,   complaint,  claim,  or  demand  is  pursuant  to  this
     Agreement, applicable law, or otherwise).

          (h) Indemnification Limitations.  Notwithstanding the foregoing to the
     contrary,  the  Seller  shall  not  be  required  to  indemnify  the  Buyer
     Indemnified  Parties from any Adverse  Consequences  pursuant to 8(b) until
     the Buyer Indemnified  Parties have  individually or collectively  suffered
     Adverse  Consequences in excess of a $38,000  aggregate  threshold.  If the
     $38,000 threshold is met, then Seller shall indemnify the Buyer Indemnified
     Parties for the initial  $38,000  together with any amounts  required to be
     paid in excess thereof, on a dollar-for dollar basis.

     9. Termination

          (a) Termination of Agreement. The Parties may terminate this Agreement
     as provided below:

               (i) The Buyer and the  Seller may  terminate  this  Agreement  by
          mutual written consent at any time prior to the Closing;

               (ii) The Buyer may terminate  this Agreement at any time prior to
          July 10, 1998 by giving  written  notice to the Seller if the Buyer is
          not  satisfied  in  its  sole  discretion  with  the  results  of  its
          continuing business,  legal and accounting due diligence investigation
          regarding the Company;
<PAGE>

               (iii) The Buyer may terminate  this  Agreement by giving  written
          notice to the Seller at any time prior to the Closing (A) in the event
          the Seller has  breached  any material  representation,  warranty,  or
          covenant  contained in this  Agreement in any  material  respect,  the
          Buyer has  notified  the  Seller of the  breach,  and the  breach  has
          continued  without  cure for a period of  fifteen  (15) days after the
          notice of breach;  or (B) if the Closing shall not have occurred on or
          before  September  30, 1998, by reason of the failure of any condition
          precedent under 7(a) hereof (unless the failure results primarily from
          the Buyer itself breaching any representation,  warranty,  or covenant
          contained in this Agreement);

               (iv) The Buyer may  terminate  this  Agreement by giving  written
          notice to the  Seller at any time  prior to the  Closing  in the event
          that any of the Related  Transactions  shall be  terminated or fail to
          close for any reason, including without limitation,  any cause, action
          or reason attributable to the Buyer; and

               (v) The Seller may  terminate  this  Agreement by giving  written
          notice to the Buyer at any time prior to the  Closing (A) in the event
          the Buyer has  breached  any  material  representation,  warranty,  or
          covenant  contained in this  Agreement in any  material  respect,  the
          Seller  has  notified  the Buyer of the  breach,  and the  breach  has
          continued  without  cure for a period of  fifteen  (15) days after the
          notice of breach;  or (B) if the Closing shall not have occurred on or
          before  September  30, 1998, by reason of the failure of any condition
          precedent under 7(b) hereof (unless the failure results primarily from
          the Seller  themselves  breaching  any  representation,  warranty,  or
          covenant contained in this Agreement).

          (b) Effect of  Termination.  If any Party  terminates  this  Agreement
     pursuant to 9(a) above,  all rights and  obligations  of the Parties  under
     this  Agreement  and the  Escrow  Agreement  shall  terminate  without  any
     Liability of any Party to any other Party  (except for any Liability of any
     Party then in breach).

     10. Miscellaneous

          (a) Press Releases and Public Announcements.  No Party shall issue any
     press  release  or make any public  announcement  relating  to the  subject
     matter of this  Agreement  prior to the Closing  without the prior  written
     approval of the Buyer and the Seller; provided, however, that any Party may
     make any  public  disclosure  it  believes  in good  faith is  required  by
     applicable  law (in  which  case  the  disclosing  Party  will use its best
     efforts to advise the other Parties prior to making the disclosure).

          (b) No Third-Party Beneficiaries.  This Agreement shall not confer any
     rights  or  remedies  upon any  Person  other  than the  Parties  and their
     respective successors and permitted assigns.
<PAGE>

          (c) Entire Agreement. This Agreement (including the documents referred
     to  herein)   constitutes  the  entire  agreement  among  the  Parties  and
     supersedes any prior understandings,  agreements,  or representations by or
     among the Parties,  written or oral,  to the extent they related in any way
     to the subject matter hereof.

          (d) Succession and  Assignment.  This Agreement  shall be binding upon
     and inure to the benefit of the Parties  named herein and their  respective
     successors and permitted assigns. No Party may assign either this Agreement
     or any of his or its rights,  interests,  or obligations  hereunder without
     the prior written approval of the Buyer and the Seller; provided,  however,
     that the  Buyer  may (i)  assign  any or all of its  rights  and  interests
     hereunder to one or more of its  Affiliates  and (ii) designate one or more
     of its  Affiliates to perform its  obligations  hereunder (in any or all of
     which  cases  the  Buyer  nonetheless  shall  remain  responsible  for  the
     performance of all of its obligations hereunder).

          (e)  Counterparts.  This  Agreement  may be  executed  in one or  more
     counterparts,  each of which shall be deemed an  original  but all of which
     together will constitute one and the same instrument.

          (f) Headings.  The section  headings  contained in this  Agreement are
     inserted for  convenience  only and shall not affect in any way the meaning
     or interpretation of this Agreement.

          (g)  Notices.  All  notices,  requests,  demands,  claims,  and  other
     communications  hereunder will be in writing. Any notice, request,  demand,
     claim, or other communication  hereunder shall be deemed duly given if (and
     then two business days after) it is sent by  registered or certified  mail,
     return receipt  requested,  postage prepaid,  and addressed to the intended
     recipient as set forth below:

             If to the Seller:Chocolate Chip Cookies of Texas, Inc.
                                       ATTN: Jake Tortorice
                                       308-C Parkdale Mall
                                       Beaumont, TX  77706

             Copy to:         Mehaffy & Weber
                                       Attn:  Kurt M. Andreason
                                       2615 Calder Avenue
                                       P.O. Box 16
                                       Beaumont, TX  77704
<PAGE>

             If to the Buyer: Mrs. Fields' Original Cookies, Inc.
                                       ATTN:  Legal Department
                     2855 East Cottonwood Parkway, Suite 400
                          Salt Lake City, UT 84121-7050

             Copy to:         Jones, Waldo, Holbrook & McDonough
                                       ATTN:  Glen D. Watkins
                                       1500 Wells Fargo Plaza
                                       170 So. Main Street
                                       Salt Lake City, UT 84101


         Any  Party  may send  any  notice,  request,  demand,  claim,  or other
         communication  hereunder to the  intended  recipient at the address set
         forth  above  using  any  other  means  (including  personal  delivery,
         expedited courier,  messenger service,  telecopy, telex, ordinary mail,
         or electronic  mail), but no such notice,  request,  demand,  claim, or
         other  communication shall be deemed to have been duly given unless and
         until it actually is received by the intended recipient.  Any Party may
         change the address to which notices,  requests,  demands,  claims,  and
         other communications  hereunder are to be delivered by giving the other
         Parties notice in the manner herein set forth.

               (h)  Governing  Law.  This  Agreement  shall be  governed  by and
          construed in  accordance  with the domestic  laws of the State of Utah
          without  giving  effect to any choice or conflict of law  provision or
          rule  (whether  of the State of Utah or any other  jurisdiction)  that
          would cause the application of the laws of any jurisdiction other than
          the State of Utah.

               (i) Amendments and Waivers. No amendment of any provision of this
          Agreement  shall be valid  unless  the same  shall be in  writing  and
          signed  by the  Buyer  and the  Seller.  No waiver by any Party of any
          default,   misrepresentation,   or  breach  of  warranty  or  covenant
          hereunder,  whether  intentional  or not, shall be deemed to extend to
          any  prior or  subsequent  default,  misrepresentation,  or  breach of
          warranty or covenant hereunder or affect in any way any rights arising
          by virtue of any prior or subsequent such occurrence.

               (j) Severability. Any term or provision of this Agreement that is
          invalid or unenforceable  in any situation in any  jurisdiction  shall
          not affect the validity or  enforceability  of the remaining terms and
          provisions  hereof or the validity or  enforceability of the offending
          term or provision in any other situation or in any other jurisdiction.

               (k) Expenses.  Each of the Parties will bear his or its own costs
          and  expenses   (including  legal  fees  and  expenses)   incurred  in
          connection  with  this  Agreement  and the  transactions  contemplated
          hereby.  The Seller  agrees that the Company has not borne nor will it
          bear any of the  Seller?s  costs and  expenses  (including  any of his
          legal fees and expenses) in connection  with this  Agreement or any of
          the transactions contemplated hereby.
<PAGE>

               (l) Construction.  The Parties have  participated  jointly in the
          negotiation and drafting of this Agreement.  In the event an ambiguity
          or question of intent or interpretation  arises,  this Agreement shall
          be construed as if drafted  jointly by the Parties and no  presumption
          or burden of proof shall arise  favoring or  disfavoring  any Party by
          virtue of the authorship of any of the  provisions of this  Agreement.
          Any reference to any federal,  state, local, or foreign statute or law
          shall be deemed also to refer to all rules and regulations promulgated
          thereunder,   unless  the  context   requires   otherwise.   The  word
          "including"  shall mean  including  without  limitation.  The  Parties
          intend that each  representation,  warranty,  and  covenant  contained
          herein shall have independent significance.  If any Party has breached
          any  representation,  warranty,  or covenant  contained  herein in any
          respect, the fact that there exists another representation,  warranty,
          or covenant  relating to the same subject  matter  (regardless  of the
          relative levels of specificity) which the Party has not breached shall
          not detract  from or mitigate  the fact that the Party is in breach of
          the first representation, warranty, or covenant.

               (m)  Incorporation  of  Exhibits,  Annexes,  and  Schedules.  The
          Exhibits,  Annexes,  and Schedules  identified  in this  Agreement are
          incorporated herein by reference and made a part hereof.

               (n) Specific  Performance.  Each of the Parties  acknowledges and
          agrees  that the other  Parties  would be damaged  irreparably  in the
          event any of the  provisions  of this  Agreement  are not performed in
          accordance  with  their  specific  terms or  otherwise  are  breached.
          Accordingly,  each of the Parties  agrees that the other Parties shall
          be entitled to an injunction or injunctions to prevent breaches of the
          provisions  of  this  Agreement  and  to  enforce   specifically  this
          Agreement and the terms and provisions hereof in any action instituted
          in any  court  of  the  United  States  or any  state  thereof  having
          jurisdiction  over the Parties and the matter in addition to any other
          remedy to which they may be entitled, at law or in equity.

               (o) Dispute Resolution. Any dispute arising out of or relating to
          this   Agreement,   including,   but  not  limited   to,   claims  for
          indemnification  pursuant to Section 8 shall be resolved in accordance
          with the procedures  specified in this Section 10, which shall be sole
          and exclusive procedures for the resolution of any such disputes.

                    (i) The parties  shall  attempt in good faith to resolve any
               dispute arising out of or relating to this Agreement  promptly by
               negotiation between the Seller and his appointed  representatives
               and  executives of Buyer who, if possible,  are at a higher level
               of  management  than the persons with direct  responsibility  for
               administration of this Agreement.
<PAGE>

                         (A) Any Party may give the other Party  written  notice
                    of  any  dispute  not  resolved  in  the  normal  course  of
                    business.  Within 15 days after delivery of the notice,  the
                    receiving   Party  shall  submit  to  the  other  a  written
                    response.  The  notice  and  response  shall  include  (1) a
                    statement  of  each  Party's   position  and  a  summary  of
                    arguments  supporting  that  position,  and (2) the name and
                    title of the executive who will  represent that Party and of
                    any other person who will accompany the executive. Within 30
                    days after  delivery of the disputing  Party's  notice,  the
                    executives   of  both  parties  shall  meet  at  a  mutually
                    acceptable  time and place,  and thereafter as often as they
                    reasonably  deem  necessary,   to  attempt  to  resolve  the
                    dispute. All reasonable requests for information made by one
                    Party to the other will be honored.

                         (B) If the  matter  has  not  been  resolved  by  these
                    persons  within  sixty  (60) days of the  disputing  Party's
                    notice,  or if the parties  fail to meet within  thirty (30)
                    days of the  disputing  Party's  notice,  either  party  may
                    initiate mediation as provided hereinafter.

                         (C)  All  negotiations  pursuant  to  this  clause  are
                    confidential   and  shall  be  treated  as  compromise   and
                    settlement negotiations for purposes of the Federal Rules of
                    Evidence and State rules of evidence.

                    (ii) If the dispute has not been resolved by  negotiation as
               provided herein, the parties shall endeavor to settle the dispute
               by  nonbinding  mediation  and to bear  equally  the costs of the
               mediation. The parties will jointly appoint a mutually acceptable
               mediator  promptly  after a request for  mediation is made by any
               Party.  The parties agree to participate in the mediation and all
               related negotiations in good faith.

                    (iii) If the  dispute has not been  resolved by  non-binding
               means as provided herein within 90 days of the initiation of such
               procedure,  either Party may initiate  litigation  (upon 30 days'
               written notice to the other Party);  provided,  however,  that if
               one Party has requested the other to participate in a non-binding
               procedure and the other has failed to participate, the requesting
               Party may  initiate  litigation  before  expiration  of the above
               period.

                    (iv) The procedures  specified in this (o) shall be the sole
               and exclusive  procedures for the resolution of disputes  between
               the  parties  arising  out  of or  relating  to  this  Agreement;
               provided,  however,  that a Party, without prejudice to the above
               procedures,  may file a complaint  (for statute of limitations or
               venue reasons) or to seek temporary or preliminary  injunctive or
               other  provisional  judicial relief, if in its sole judgment such
               action is  necessary to avoid  irreparable  damage or to preserve
               the status quo.  Despite such action the parties will continue to
               participate  in good faith in the  procedures  specified  in this
               Section.
<PAGE>

                    (v) All applicable  statues of limitation and defenses based
               upon the  passage  of time shall be tolled  while the  procedures
               specified in this Section are pending. The parties will take such
               action, if any, required to effectuate such tolling.

                    (vi) Each Party is  required  to  continue  to  perform  its
               obligations  under this Agreement pending final resolution of any
               dispute arising out of or relating to this Agreement.

               (p) Submission to Juridiction. Each of the Parties submits to the
          jurisdiction of any state or federal court sitting in the jurisdiction
          of the  defendant  in such  proceeding,  in any  action or  proceeding
          arising out of or relating to this  Agreement or the Escrow  Agreement
          and agrees that all claims in respect of the action or proceeding  may
          be heard and determined in any such court.  Each Party also agrees not
          to bring any action or  proceeding  arising out of or relating to this
          Agreement  or the Escrow  Agreement  in any other  court.  Each of the
          Parties waives any defense of inconvenient forum to the maintenance of
          any action or  proceeding so brought and waives any bond,  surety,  or
          other  security that might be required of any other Party with respect
          thereto.  Each Party  agrees  that a final  judgment  in any action or
          proceeding so brought shall be conclusive  and may be enforced by suit
          on the judgment or in any other manner provided by law or at equity.

               (q)  Attorney's  Fees.  Should any  litigation be commenced  with
          respect  to any  matters  governed  by this  Agreement  or the  Escrow
          Agreement, the Party prevailing shall be entitled, in addition to such
          other relief as may be granted,  to a reasonable  sum for such Party's
          attorneys'  fees  and  expenses   determined  by  the  court  in  such
          litigation.

               (r)  Joinder  of  Spouse.  The spouse of certain of the Seller is
          executing this Agreement to acknowledge its fairness and that it is in
          her best interest to bind her community property interest,  if any, to
          the terms of this Agreement.
<PAGE>

         IN WITNESS WHEREOF,  the Parties hereto have executed this Agreement as
of the date first above written.


              BUYER:                        MRS. FIELDS' ORIGINAL COOKIES, INC.



                                            By:/s/Michael R. Ward

                                            Its:VP




              SELLER:


                                            /s/Jake Tortorice
                                            Jake Tortorice



                                            /s/Mary Tortorice
                                            [Spouse]




                            STOCK PURCHASE AGREEMENT

                                      AMONG

                      MRS. FIELDS' ORIGINAL COOKIES, INC.,
                                    as Buyer,

                                       and

             LAWRENCE J. COHEN, MILDRED S. COHEN, JEROME E. MOUTON,
                    STEVEN J. BRYAN and JASON A. PILTZMAKER,
                    holders of all outstanding capital stock
                                       of
                               DEBLAN CORPORATION,
                                   as Sellers

                     EFFECTIVE FOR ACCOUNTING PURPOSES AS OF
                                  June 30, 1998


<PAGE>


                                TABLE OF CONTENTS



1.       Definitions.........................................................  1

2.       Purchase and Sale of Company Shares.................................  7

         (a)      Basic Transaction..........................................  7
         (b)      Purchase Price.............................................  7
         (c)      Working Capital Requirement................................  8
         (d)      Purchase Price Adjustment for Liabilities..................  8
         (e)      Purchase Price Adjustment Statement........................  8
         (f)      Review of Purchase Price Adjustment Statement. ............  8
         (g)      Payment of Adjustments.  ..................................  9
         (h)      The Pre-Closing and the Closing............................  9
         (i)      The Escrow/The Escrow Agreement............................ 10
         (j)      Deliveries at the Closing.................................. 10

3.       Representations and Warranties Concerning the Transaction........... 11

         (a)      Representations and Warranties of the Sellers.............. 11

                  (i)      Authorization of Transaction...................... 11
                  (ii)     Noncontravention.................................. 11
                  (iii)    Brokers' Fees..................................... 11
                  (iv)     Company Shares.................................... 11
                  (v)      Absence of Indebtedness and Claims................ 12

         (b)      Representations and Warranties of the Buyer................ 12

                  (i)      Organization of the Buyer......................... 12
                  (ii)     Authorization of Transaction...................... 12
                  (iii)    Non-Contravention................................. 12
                  (iv)     Brokers' Fees..................................... 13
                  (v)      Investment........................................ 13

4.       Representations and Warranties Concerning the Company............... 13

         (a)      Organization, Qualification, and Corporate Power........... 13
         (b)      Capitalization............................................. 14
         (c)      Non-Contravention.......................................... 14
         (d)      Brokers' Fees.............................................. 15
         (e)      Title to Assets............................................ 15

<PAGE>

         (f)      Financial Statements....................................... 15
         (g)      Events Subsequent to Most Recent Fiscal Year End........... 15
         (h)      Undisclosed Liabilities.................................... 18
         (i)      Legal Compliance........................................... 18
         (j)      Tax Matters................................................ 18
         (k)      Real Property.............................................. 20
         (l)      Intellectual Property...................................... 21
         (m)      Tangible Assets............................................ 23
         (n)      Inventory.................................................. 23
         (o)      Contracts.................................................. 23
         (p)      Notes and Accounts Receivable.............................. 25
         (q)      Powers of Attorney......................................... 25
         (r)      Insurance.................................................. 25
         (s)      Litigation................................................. 26
         (t)      Product Warranty........................................... 26
         (u)      Product Liability.......................................... 26
         (v)      Employees.................................................. 27
         (w)      Employee Benefit........................................... 27
         (x)      Guaranties................................................. 29
         (y)      Environment, Health, and Safety............................ 29
         (z)      Certain Business Relationships with the Company............ 30
         (aa)     Disclosure................................................. 30

5.       Pre-Closing Covenants............................................... 30

         (a)      General.................................................... 30
         (b)      Notices and Consents....................................... 30
         (c)      Operation of Business...................................... 30
         (d)      Preservation of Business................................... 32
         (e)      Full Access................................................ 32
         (f)      Notice of Developments..................................... 32
         (g)      Exclusivity................................................ 33

6.       Post-Closing Covenants.............................................. 33

         (a)      General.................................................... 33
         (b)      Litigation Support......................................... 33
         (c)      Transition................................................. 34
         (d)      Confidentiality............................................ 34
         (e)      Covenant Not to Compete.................................... 34
<PAGE>

7.       Conditions to Obligation to Close................................... 35

         (a)      Conditions to Obligation of the Buyer...................... 35
         (b)      Conditions to Obligation of the Sellers.................... 38

8.       Remedies for Breaches of This Agreement............................. 39

         (a)      Survival of Representations and Warranties................. 39
         (b)      Indemnification Provisions for Benefit of the Buyer........ 39
         (c)      Indemnification Provision for Benefit of the Sellers....... 40
         (d)      Indemnification Limitations................................ 40
         (e)      Matters Involving Third Parties............................ 41
         (f)      Determination of Adverse Consequences...................... 42
         (g)      Officer/Director Indemnification........................... 42
         (h)      Certain Set-Off Rights..................................... 43
         (i)      Other Indemnification Provisions........................... 43
         (j)      Sellers' Release of Claims................................. 44
         (k)      Release and Indemnification from Guaranties.  ............. 44

9.       Termination......................................................... 44

         (a)      Termination of Agreement................................... 44
         (b)      Effect of Termination...................................... 45

10.      Miscellaneous....................................................... 45

         (a)      Press Releases and Public Announcements.................... 45
         (b)      No Third-Party Beneficiaries............................... 46
         (c)      Entire Agreement........................................... 46
         (d)      Succession and Assignment.................................. 46
         (e)      Counterparts............................................... 46
         (f)      Headings................................................... 46
         (g)      Notices.................................................... 46
         (h)      Governing Law.............................................. 47
         (i)      Amendments and Waivers..................................... 47
         (j)      Severability............................................... 47
         (k)      Expenses................................................... 47
         (l)      Construction............................................... 48
         (m)      Incorporation of Exhibits, Annexes, and Schedules.......... 48
         (n)      Specific Performance....................................... 48
         (o)      Dispute Resolution......................................... 48
         (p)      Submission to Jurisdiction................................. 50
         (q)      Attorneys' Fees............................................ 50
         (r)      Joinder of Spouse.......................................... 50


<PAGE>


                                    EXHIBITS

         A        List of Related Transactions
         B        Escrow Agreement
         C        [Intentionally Blank]
         D        Financial Statements of the Company
         E        Form of Opinion of the Sellers' Counsel
         F        Allocation of Purchase Price


                                     ANNEXES

         I        Exceptions to Sellers Representations
         II       Exceptions to Buyers Representations


                                    SCHEDULES

         4(a)              Organization
         4(b)              Capitalization
         4(c)              Non-Contravention
         4(e)              Title to Assets
         4(g)              Absence of Changes
         4(j)              Tax Returns
         4(k)(ii)          Real Property Leased or Subleased
         4(l)(i)           Intellectual Property
         4(l)(iii)         Intellectual Property Licenses to Third Parties
         4(l)(iv)          Licenses From Third Parties
         4(o)              Contracts
         4(q)              Powers of Attorney
         4(r)              Insurance
         4(s)              Litigation
         4(v)              Accrued Leave
         4(w)              Employee Benefit Plans
         4(x)              Guaranties
         4(z)              Certain Business Relationships
         5(c)              Operation of Business
         5(d)              Preservation of Business
         5(f)              Notice of Developments
         7(a)(viii)        Resigning Officers and Directors
         7(b)(vi)          Excluded Assets



<PAGE>


                            STOCK PURCHASE AGREEMENT


     This  STOCK  PURCHASE  AGREEMENT  ("Agreement")  effective  for  accounting
purposes as of June 30, 1998 (the "Effective Date"), and for all other purposes,
on the  Closing  Date  (defined  herein),  by and among  Mrs.  Fields'  Original
Cookies,  Inc. a Delaware  corporation  (the  "Buyer"),  Deblan  Corporation,  a
Delaware corporation (the "Company"),  and Lawrence J. Cohen ("Cohen"),  Mildred
S. Cohen, Jerome E. Mouton, Steven J. Bryan and Jason A. Piltzmaker (referred to
herein individually as a "Seller" and collectively as the "Sellers").  The Buyer
and the Sellers are referred to collectively herein as the "Parties."

             The  Sellers  own  one  hundred   percent   (100%)  of  the  issued
outstanding capital stock of the Company.

             This  Agreement  contemplates a transaction in which the Buyer will
purchase  from the Sellers,  and the Sellers will sell to the Buyer,  all of the
issued and outstanding capital stock of the Company in return for cash and other
consideration set forth herein.

             Now,  therefore,  in  consideration  of the premises and the mutual
promises herein made, and in consideration of the  representations,  warranties,
and covenants herein contained, the Parties agree as follows.


             1.       Definitions.

                         "Adverse   Consequences"  means  all  actions,   suits,
                    proceedings, hearings, investigations,  charges, complaints,
                    claims, demands,  injunctions,  judgments,  orders, decrees,
                    rulings,  damages,  dues,  penalties,  fines, costs, amounts
                    paid in settlement, Liabilities,  obligations, Taxes, liens,
                    losses,  expenses,  and  fees,  including  court  costs  and
                    attorneys' fees and expenses.

                         "Affiliate"  has the meaning set forth in Rule 12b-2 of
                    the regulations  promulgated  under the Securities  Exchange
                    Act.

                         "Affiliated  Group" means any  affiliated  group within
                    the meaning of Code Sec.  1504, or any similar group defined
                    under a similar provision of state, local or foreign law.

                         "Basis"  means  any past or  present  fact,  situation,
                    circumstance,  status, condition,  activity, practice, plan,
                    occurrence,  event,  incident,  action,  failure to act,  or
                    transaction  that  forms or could  form  the  basis  for any
                    specified consequence.

                         "Buyer" has the meaning set forth in the preface above.

                         "Buyer's  Counsel"  has the  meaning  set forth in 2(h)
                    below.
<PAGE>

                         "Closing" has the meaning set forth in 2(h) below.

                         "Closing Date" has the meaning set forth in 2(h) below.

                         "Code"  means the  Internal  Revenue  Code of 1986,  as
                    amended.

                         "Cohen" has the meaning set forth in the preface above.

                         "Company"  has the  meaning  set  forth in the  preface
                    above.

                         "Company  Share"  means any share of the Common  Stock,
                    Ten Cents ($.10) par value per share, of the Company.

                         "Company's  Closing  Liabilities" means two obligations
                    of the Company to Premier Bank, N.A., on the Closing Date in
                    the   approximate    amounts   of   $8,000   and   $624,000,
                    respectively.

                         "Confidential   Information"   means  any   information
                    concerning the businesses and affairs of the Company that is
                    not generally available to the public.

                         "Controlled  Group of Corporations" has the meaning set
                    forth in Code Sec. 1563.

                         "Deferred Intercompany Transaction" has the meaning set
                    forth in Treas. Reg. 1. 1502-13.

                         "Disclosure  Schedule"  has the  meaning set forth in 4
                    below.

                         "Discrepancy  Notice" has the meaning set forth in 2(f)
                    below.

                         "Effective  Date"  has the  meaning  set  forth  in the
                    preface above.

                         "Employee  Benefit  Plan"  means  any (a)  nonqualified
                    deferred  compensation  or  retirement  plan or  arrangement
                    which is an Employee  Pension  Benefit  Plan,  (b) qualified
                    defined contribution retirement plan or arrangement which is
                    an Employee  Pension  Benefit Plan,  (c)  qualified  defined
                    benefit  retirement plan or arrangement which is an Employee
                    Pension Benefit Plan (including any Multiemployer  Plan), or
                    (d) Employee Welfare Benefit Plan or

                         "Employee  Pension  Benefit  Plan" has the  meaning set
                    forth in ERISA Sec. 3(2).

                         "Employee  Welfare  Benefit  Plan" has the  meaning set
                    forth in ERISA Sec. 3(1).
<PAGE>

                         "Environmental,  Health,  and  Safety  Laws"  means the
                    Comprehensive   Environmental  Response,   Compensation  and
                    Liability  Act  of  1980,  the  Resource   Conservation  and
                    Recovery Act of 1976, and the Occupational Safety and Health
                    Act of 1970,  each as amended,  together with all other laws
                    (including rules,  regulations,  codes, plans,  injunctions,
                    judgments, orders, decrees, rulings, and charges thereunder)
                    of federal,  state,  local, and foreign governments (and all
                    agencies thereof) concerning  pollution or protection of the
                    environment,  public health and safety,  or employee  health
                    and  safety,   including   laws   relating   to   emissions,
                    discharges,  releases, or threatened releases of pollutants,
                    contaminants, or chemical,  industrial,  hazardous, or toxic
                    materials or wastes into ambient air, surface water,  ground
                    water,  or lands or otherwise  relating to the  manufacture,
                    processing, distribution, use, treatment, storage, disposal,
                    transport,  or  handling  of  pollutants,  contaminants,  or
                    chemical,  industrial,  hazardous,  or  toxic  materials  or
                    wastes.

                         "ERISA" means the Employee  Retirement  Income Security
                    Act of 1974, as amended.

                         "Escrow  Account"  has the  meaning  set  forth in 2(i)
                    below.

                         "Escrow Agent" has the meaning set forth in 2(i) below.

                         "Escrow  Agreement"  has the  meaning set forth in 2(i)
                    below.

                         "Escrowed Buyer Documents" has the meaning set forth in
                    2(h)(i) below.

                         "Escrowed  Deferred Payments" has the meaning set forth
                    in 2(b)(ii) below.

                         "Escrowed  Seller  Documents" has the meaning set forth
                    in 2(h)(i) below.

                         "Excess  Loss  Account"  has the  meaning  set forth in
                    Treas, Reg. 1.1502-19.

                         "Excluded Assets" has the meaning set forth in 7(b)(vi)
                    below.

                         "Extremely  Hazardous  Substance"  has the  meaning set
                    forth in Sec. 302 of the  Emergency  Planning and  Community
                    Right-to-Know Act of 1986, as amended.

                         "Fiduciary"  has the  meaning  set forth in ERISA  Sec.
                    3(21).

                         "Financial  Statements"  has the  meaning  set forth in
                    4(f) below.

                         "Franchisee   Litigation"  refers  to  any  pending  or
                    threatened  claims,   liabilities  or  litigation   asserted
                    against  the  Buyer  by or on  behalf  of the  Sellers,  the
                    Company,   Great   American   Cookie  Company  or  any  area
                    developer,  franchisee, licensee or agent thereof, including
                    without  limitation,  all of the  claims  asserted,  or that
                    could be asserted,  in that certain action styled Robert and
                    Sheila  Goldberg  v. Great  American  Cookie  Company,  Mrs.
                    Fields'   Original   Cookies,   Inc.   et  al.,   Case   No.
                    MER-L-3502-97,  pending in The Superior Court of New Jersey,
                    Law Division, Mercer County.
<PAGE>

                         "GAAP"   means   United   States   generally   accepted
                    accounting principles as in effect from time to time.

                         "GACC"  means any person or entity,  including  without
                    limitation  Great  American  Cookie Company or its parent or
                    affiliated entities.

                         "Indemnified  Party" has the  meaning set forth in 8(e)
                    below.

                         "Indemnifying  Party" has the meaning set forth in 8(e)
                    below.

                         "Intellectual   Property"   means  (a)  all  inventions
                    (whether  patentable  or  unpatentable  and  whether  or not
                    reduced to  practice),  all  improvements  thereto,  and all
                    patents,   patent  applications,   and  patent  disclosures,
                    together     with    all     reissuances,     continuations,
                    continuations-in-part,     revisions,     extensions,    and
                    reexaminations  thereof, (b) all trademarks,  service marks,
                    trade  dress,  logos,  trade  names,  and  corporate  names,
                    together with all  translations,  adaptations,  derivations,
                    and   combinations   thereof  and   including  all  goodwill
                    associated therewith,  and all applications,  registrations,
                    and renewals in connection therewith,  (c) all copyrightable
                    works, all copyrights, and all applications,  registrations,
                    and renewals in connection therewith, (d) all mask works and
                    all applications,  registrations, and renewals in connection
                    therewith,  (e) all trade secrets and confidential  business
                    information  (including  ideas,  research  and  development,
                    know-how,   recipes,  formulas,   production  processes  and
                    techniques,     technical    data,    designs,     drawings,
                    specifications,  customer  and supplier  lists,  pricing and
                    cost  information,  and  business  and  marketing  plans and
                    proposals),  (f) all computer  software  (including data and
                    related  documentation),  (g) all other proprietary  rights,
                    and (h) all  copies and  tangible  embodiments  thereof  (in
                    whatever form or medium).

                         "Knowledge"  means actual  knowledge  after  reasonable
                    investigation.

                         "Liability"  means  any  liability  (whether  known  or
                    unknown, whether asserted or unasserted, whether absolute or
                    contingent, whether accrued or unaccrued, whether liquidated
                    or  unliquidated,   and  whether  due  or  to  become  due),
                    including any liability for Taxes.

                         "Most Recent  Balance  Sheet"  means the balance  sheet
                    contained within the Most Recent Financial Statements.
<PAGE>

                         "Most Recent Financial  Statements" has the meaning set
                    forth in 4(f) below.

                         "Most  Recent  Fiscal  Month End" has the  meaning  set
                    forth in 4(f) below.

                         "Most Recent Fiscal Year End" has the meaning set forth
                    in 4(f) below.

                         "Multiemployer Plan" has the meaning set forth in ERISA
                    Sec. 3(37).

                         "Office   Suite  Lease"   means  that   certain   Lease
                    Agreement,  dated April 23, 1990, as amended, by and between
                    the Company and Resolution Trust  Corporation as Receiver of
                    University  Federal  Savings  Association,   covering  those
                    certain premises more particularly described therein at 8300
                    FM 1960, Houston, Texas.

                         "Ordinary Course of Business" means the ordinary course
                    of  business   consistent  with  past  custom  and  practice
                    (including with respect to quantity and frequency).

                         "Party" has the meaning set forth in the preface above.

                         "PBGC" means the Pension Benefit Guaranty Corporation.

                         "Person"   means  an  individual,   a  partnership,   a
                    corporation,  limited liability company,  an association,  a
                    joint  stock  company,   a  trust,   a  joint  venture,   an
                    unincorporated  organization,  or a governmental  entity (or
                    any department, agency, or political subdivision thereof).

                         "Pre-Closing" has the meaning set forth in 2(h) below.

                         "Pre-Date" has the meaning set forth in 2(h) below.

                         "Pre-Closing  Escrow" has the meaning set forth in 2(h)
                    below.

                         "Prohibited  Transaction"  has the meaning set forth in
                    ERISA Sec. 406 and Code Sec. 4975.

                         "Purchase  Price"  has the  meaning  set  forth in 2(b)
                    below.

                         "Purchase  Price  Adjustment for  Liabilities"  has the
                    meaning set forth in 2(d) below.

                         "Purchase Price Adjustment for Working Capital" has the
                    meaning set forth in 2(c)(ii) below.

                         "Purchase Price  Adjustment  Statement" has the meaning
                    set forth in 2(e) below.
<PAGE>

                         "Related Transactions" means the transactions described
                    on Exhibit A to be  entered  into among any of the Buyer and
                    other Persons and closed concurrently or in conjunction with
                    the transactions that are the subject of this Agreement.

                         "Reportable  Event" has the  meaning set forth in ERISA
                    Sec. 4043.

                         "Securities  Act" means the  Securities Act of 1933, as
                    amended.

                         "Securities Exchange Act" means the Securities Exchange
                    Act of 1934, as amended.

                         "Security Interest" means any mortgage,  pledge,  lien,
                    encumbrance,  charge, or other security interest, other than
                    (a) mechanic's,  materialmen's, and similar liens, (b) liens
                    for Taxes  not yet due and  payable  or for  Taxes  that the
                    taxpayer is  contesting  in good faith  through  appropriate
                    proceedings,  (c)  purchase  money liens and liens  securing
                    rental  payments under capital lease  arrangements,  and (d)
                    other liens  arising in the Ordinary  Course of Business and
                    not incurred in connection with the borrowing of money.

                         "Seller"  and  "Sellers"  have the meaning set forth in
                    the preface above.

                         "Store" or  "Stores"  has the meaning set forth in 4(a)
                    below.

                         "Store  Leases"  has the  meaning set forth in 4(k)(ii)
                    below.

                         "Subsidiary"  means any (A) corporation with respect to
                    which a specified  Person (or a Subsidiary  thereof)  owns a
                    majority  of the  common  stock or has the  power to vote or
                    direct  the  voting  of  sufficient  securities  to  elect a
                    majority of the directors,  or (B) limited liability company
                    of which a specified  Person (or a Subsidiary  thereof) is a
                    member or managing member,  or (C) any other entity in which
                    the Company has any ownership interest.

                         "Tax"  means any  federal,  state,  local,  or  foreign
                    income,  gross  receipts,   license,  payroll,   employment,
                    excise,  severance,  stamp,  occupation,  premium,  windfall
                    profits,  environmental  (including  taxes  under  Code Sec.
                    59A),  customs duties,  capital stock,  franchise,  profits,
                    withholding,  social  security (or  similar),  unemployment,
                    disability,  real property,  personal property,  sales, use,
                    transfer,  registration,  value added, alternative or add-on
                    minimum,  estimated,  or other  tax of any kind  whatsoever,
                    including  any  interest,   penalty,  or  addition  thereto,
                    whether disputed or not.

                         "Tax  Return"  means any return,  declaration,  report,
                    claim  for  refund,  or  information   return  or  statement
                    relating to Taxes,  including  any  schedule  or  attachment
                    thereto, and including any amendment thereof.
<PAGE>

                         "Third  Party  Claim" has the meaning set forth in 8(e)
                    below.

                         "Working Capital" means the excess of Company's current
                    assets   (consisting   of  the  Company's   cash,   accounts
                    receivable,  inventories  and other current assets set forth
                    on the  Most  Recent  Balance  Sheet),  less  the  Company's
                    current  liabilities  (consisting of the Company's  accounts
                    payables, accrued liabilities, and other current liabilities
                    (excluding the Company's Closing Liabilities)).

               2. Purchase and Sale of Company Shares.

                    (a)  Basic  Transaction.  On and  subject  to the  terms and
               conditions of this  Agreement,  for the  consideration  specified
               below in this 2, the Buyer  agrees to  purchase  from each of the
               Sellers, and each of the Sellers agrees to sell to the Buyer, all
               of the Company Shares owned by each such Seller, in the aggregate
               constituting all of the issued and outstanding Company Shares.

                    (b) Purchase Price.  Subject to the adjustments set forth in
               2(c)(ii) and 2(d) below, in consideration for the delivery of the
               Company  Shares,  the  Buyer  agrees  to pay and  deliver  to the
               Sellers at the Closing the aggregate consideration  consisting of
               Ten   Million   Four   Hundred   Sixty-Five    Thousand   Dollars
               ($10,465,000.00)  (the "Purchase Price"),  payable to the Sellers
               by wire  transfer  or  delivery  of other  immediately  available
               funds, of which:

                              (i) Nine Million Four Hundred Sixty-Five  Thousand
                      Dollars  ($9,465,000.00) shall be paid by the Buyer to the
                      Sellers at the Closing, allocated among the Sellers in the
                      manner set forth on Exhibit F attached hereto; and

                              (ii) One Million Dollars  ($1,000,000.00) shall be
                      deposited  by the  Buyer  into  the  Escrow  Account  (the
                      "Escrowed  Deferred  Payments") for  disbursement to Cohen
                      contingent upon and subject to the terms and conditions of
                      2(f) below and the Escrow Agreement.

                    (c) Working Capital Requirement

                              (i) Upon the Closing Date,  the Company shall have
                      Working  Capital in an amount  not less than Four  Hundred
                      Thousand Dollars  ($400,000.00) which Cohen represents and
                      warrants, based on the Company's historical experience, is
                      an adequate amount of working capital for the operation of
                      the  Company's  business  after  the  Closing  in the same
                      manner as presently conducted.
<PAGE>

                              (ii) To the extent  that the  amount,  if any,  by
                      which the Company's Working Capital as of the Closing Date
                      is less than Four Hundred Thousand Dollars  ($400,000.00),
                      the Purchase  Price shall be decreased by such amount;  to
                      the extent that the amount, if any, by which the Company's
                      Working  Capital as of the  Closing  Date is greater  than
                      Four Hundred Thousand Dollars ($400,000.00),  the Purchase
                      Price shall be increased by such amount; the adjustment to
                      the  Purchase  Price  based  on  the  Working  Capital  as
                      described  herein  shall be referred  to as the  "Purchase
                      Price Adjustment for Working Capital".

                    (d) Purchase Price Adjustment for Liabilities. To the extent
               that  the  amount,   if  any,  by  which  the  Company's  Closing
               Liabilities  are less than One Million  Dollars  ($1,000,000.00),
               the Purchase  Price shall be  increased  by such  amount;  to the
               extent that the amount,  if any, by which the  Company's  Closing
               Liabilities are greater than One Million Dollars ($1,000,000.00),
               the  Purchase  Price  shall  be  decreased  by such  amount;  the
               adjustment to the Purchase  Price based on the Company's  Closing
               Liabilities  as  described  herein  shall be  referred  to as the
               "Purchase Price Adjustment for Liabilities".

                    (e) Purchase Price Adjustment Statement.  Within thirty (30)
               days  after the  Closing,  the Buyer  shall  cause the  Company's
               accountants,  at the Company's expense to, prepare and deliver to
               Cohen a statement (the  "Purchase  Price  Adjustment  Statement")
               based on the  financial  statements  of the Company,  prepared in
               accordance  with GAAP,  and  showing (i) the  calculation  of the
               amount of the Company's current assets and current liabilities as
               of the  Closing  Date,  (ii)  the  calculation  of the  Company's
               Closing Liabilities,  (iii) the calculation of the Purchase Price
               Adjustment for Working  Capital,  if any, (iv) the calculation of
               the Purchase Price Adjustment for Liabilities, if any.

                    (f) Review of Purchase  Price  Adjustment  Statement.  Cohen
               shall  have the right to review  the  Purchase  Price  Adjustment
               Statement (and supporting work papers) and provide written notice
               to the Buyer of Sellers' objections,  if any, with respect to any
               error,  omission  or  other  discrepancy  in the  Purchase  Price
               Adjustment Statement (the "Discrepancy Notice") until twenty (20)
               days  following  the  Sellers'  receipt  of  the  Purchase  Price
               Adjustment  Statement.  The  Buyer  and the  Sellers  shall  work
               together in good faith to resolve  any such  dispute and agree on
               the final Purchase Price Adjustment Statement.  In the event that
               the  Buyer and the  Sellers  cannot  agree on the final  Purchase
               Price Adjustment Statement within ten (10) days after delivery of
               the  Sellers'  Discrepancy  Notice,  the Buyer and Sellers  shall
               refer the  disputed  issue or issues  to a  national  independent
               public  accounting  firm (other than the regular  accountants for
               any Party or any  accountants  who prepared  the  Purchase  Price
               Adjustment  Statement)  which is  reasonably  acceptable  to each
               Party (the  "Arbitrating  Accountants")  within fifteen (15) days
               following  delivery  of  the  Sellers'  Discrepancy  Notice.  The
               Arbitrating Accountants shall be instructed to render a decision,
               which  shall be binding  upon both  parties,  within  twenty (20)
               days.  Each Party shall be entitled to present any information or
               analysis  concerning the matter in good faith to the  Arbitrating
               Accountants with a copy concurrently provided to the other Party.
               The  Buyer  and  Sellers  shall  each  bear  their  own  fees and
               expenses,   and  the  fees  and   expenses  of  the   Arbitrating
               Accountants shall be shared equally by the Buyer and the Sellers.
<PAGE>

                    (g)  Payment  of  Adjustments.  Any  amount  payable  to the
               Sellers or the Buyer resulting from the Purchase Price Adjustment
               for  Working  Capital  or  the  Purchase  Price   Adjustment  for
               Liabilities set forth in 2(c)(ii) and 2(d) above shall be paid to
               the  appropriate  Party via wire  transfer  or other  immediately
               available  funds,  within ten (10) days after the Purchase  Price
               Adjustment for Working  Capital or the Purchase Price  Adjustment
               for  Liabilities,  as  appropriate,  is  finally  determined.  No
               interest  will  be  payable  in  respect  of the  Purchase  Price
               Adjustment for Working  Capital or the Purchase Price  Adjustment
               for Liabilities.

                    (h) The Pre-Closing and the Closing

                              (i)      The Pre-Closing.

                                       Upon  the  terms  and   subject   to  the
                              satisfaction  of the conditions  contained in this
                              Agreement,  the  pre-closing  of the  transactions
                              contemplated by this Agreement (the "Pre-Closing")
                              will  take  place  at the  offices  Jones,  Waldo,
                              Holbrook  &  McDonough  ("Buyer's  Counsel"),  170
                              South Main St.,  Suite 1500 Salt Lake City,  UT at
                              10:00 A.M. (local time) on or about July 30, 1998,
                              or at such other  place or time as the parties may
                              agree.  At  the  Pre-Closing,   the  Parties  will
                              deliver into an escrow (the "Pre-Closing  Escrow")
                              the  various  documents  to be  delivered  at  the
                              Closing by Sellers,  the Company,  or Buyer (which
                              documents  will  be  executed  as  required,   and
                              undated), to be held by Buyer's Counsel;  provided
                              that the documents described in 7(a)(iii) need not
                              be  delivered  to the  Pre-Closing  but  shall  be
                              delivered  by the  Closing.  The  date and time at
                              which   the   Pre-Closing   actually   occurs   is
                              hereinafter referred to as the "Pre-Closing Date".

                                       Each  Seller  hereby  authorizes  Buyer's
                              Counsel  to  cause  to  be   delivered   into  the
                              Pre-Closing  Escrow  the  documents  and  items in
                              respect of the Sellers  described  in Section 7(a)
                              (the   "Escrowed   Seller   Documents").   At  the
                              Pre-Closing, Buyer will deliver in the Pre-Closing
                              Escrow such documents, instruments and writings as
                              are  required  to be  delivered  at the Closing by
                              Buyer at or prior to the Closing Date  pursuant to
                              Section 7(b) or otherwise  required in  connection
                              herewith (the "Escrowed Buyer Documents").  At the
                              Closing,  Buyer  shall  deliver to the Sellers the
                              Escrowed  Buyer  Documents  and the portion of the
                              Purchase  Price  to be  paid  at  the  Closing  as
                              described in Section 2(b)(i).
<PAGE>

                              (ii)     The Closing.

                                       Upon  delivery  of all  of  the  Escrowed
                              Seller  Documents and Escrowed Buyer Documents and
                              the  closing  of  the  Related  Transactions,  and
                              satisfaction  of the  conditions  to  Closing  set
                              forth in  Section  7(a)  then the  closing  of the
                              transactions  contemplated  by this Agreement (the
                              "Closing")  shall  take  place at the  offices  of
                              Buyer's  Counsel on the date of the closing of the
                              Related  Transactions,  or such  other date as the
                              Buyer and the Sellers may mutually  determine (the
                              "Closing  Date").  The  deliveries  to be  made at
                              Closing are described in 2(j) below.

          (i) The Escrow/The  Escrow  Agreement.  The Escrowed Deferred Payments
     shall be deposited into an escrow (the "Escrow Account") established by the
     Buyer  and the  Sellers  prior to the  Closing  with  Centennial  Bank (the
     "Escrow Agent") at its offices located at 46th and Harrison Streets, Ogden,
     Utah 84403, for disbursement  subject to the terms and conditions set forth
     in that  certain  escrow  agreement  executed by the Parties and the Escrow
     Agent on or before the Closing  substantially  in the form and substance of
     Exhibit  B hereto  (the  "Escrow  Agreement").  Subject  to the  terms  and
     conditions of the Escrow Agreement,  the Escrowed Deferred  Payments,  less
     all amounts that after the Closing may be recouped from or set-off  against
     the Escrowed  Deferred  Payments  pursuant to 8(h) below,  shall be payable
     from the Escrow Account in two (2) equal  installments on the first and the
     second annual anniversary,  respectively,  of the Closing Date. The Closing
     Date shall be set forth in the Escrow Agreement.

          (j)  Deliveries at the Closing.  At the Closing,  (i) Buyer's  Counsel
     will  deliver  to the  Buyer the  various  certificates,  instruments,  and
     documents  referred  to  in  7(a)  below,  including  the  Escrowed  Seller
     Documents being held in the Pre-Closing  Escrow,  (ii) Buyer's Counsel will
     deliver to the Sellers the various certificates, instruments, and documents
     referred to in 7(b) below,  including the Escrowed Buyer  Documents,  being
     held in the  Pre-Closing  Escrow,  and (iii) the Buyer will  deliver to the
     Sellers the Purchase  Price  specified in 2(b)(i) above and will deliver to
     the Escrow  Agent the  Escrowed  Deferred  Payments  specified  in 2(b)(ii)
     above.  All of the  documents  described  in (i) and (ii)  will be dated by
     Buyer's Counsel as of the Closing Date.

<PAGE>

     3. Representations and Warranties Concerning the Transaction.

          (a) Representations and warranties Concerning the Transaction. Each of
     the Sellers  represents  and warrants to the Buyer,  jointly and  severally
     with the other  Sellers,  that the  statements  contained  in this 3(a) are
     correct and complete as of the date of execution of this Agreement and will
     be correct  and  complete  as of the  Effective  Date and as of the Closing
     Date, except as set forth in Annex I attached hereto.

          (i)  Authorization of Transaction.  Each of the Sellers has full power
     and  authority to execute and deliver this  Agreement and to perform his or
     her obligations hereunder. This Agreement constitutes the valid and legally
     binding  obligation of each of the Sellers,  enforceable in accordance with
     its terms and conditions. The Sellers need not give any notice to, make any
     filing  with,  or obtain any  authorization,  consent,  or  approval of any
     government or governmental  agency in order to consummate the  transactions
     contemplated by this Agreement.

          (ii) Noncontravention.  Neither the execution and the delivery of this
     Agreement,  nor the consummation of the transactions  contemplated  hereby,
     will (A) violate any constitution,  statute,  regulation, rule, injunction,
     judgment,  order,  decree,  ruling,  charge,  or other  restriction  of any
     government,  governmental  agency or court to which any of the  Seller's is
     subject,  or (B) conflict with, result in a breach of, constitute a default
     under,  result  in the  acceleration  of,  create in any party the right to
     accelerate,  terminate,  modify, or cancel, or require any notice under any
     agreement,  contract,  lease,  license,  instrument or other arrangement to
     which any of the  Seller's  is a party or by which he or she is bound or to
     which any of his or her assets is subject.

          (iii)  Broker's  Fees.  The Sellers have no Liability or obligation to
     pay any fees or commissions to any broker, finder, or agent with respect to
     the  transactions  contemplated by this Agreement for which the Buyer could
     become liable or obligated.

          (iv) Company Shares.  The Sellers hold of record and own  beneficially
     the number of  Company  Shares set forth next to his or her name in 4(b) of
     the Disclosure  Schedule,  free and clear of any  restrictions  on transfer
     (other than any restrictions  under the Securities Act and state securities
     laws),  Taxes,  Security  Interests,  options,  warrants,  purchase rights,
     contracts,  commitments,  equities, claims and demands. None of the Sellers
     is a party to any option,  warrant,  purchase  right,  or other contract or
     commitment  that could  require any Seller to sell,  transfer or  otherwise
     dispose of any capital  stock of the Company  (other than this  Agreement).
     None of the  Sellers  is a party  to any  voting  trust,  proxy,  or  other
     agreement or understanding  with respect to the voting of any capital stock
     of the Company. Upon delivery of the certificates  representing the Company
     Shares, Buyer will acquire valid,  marketable title thereto, free and clear
     of any liens, encumbrances and claims of third parties.
<PAGE>

          (v) Absence of Indebtedness and Claims. Except as set forth on Annex I
     attached  hereto,  none of the Sellers is indebted to the Company or any of
     its  Affiliates,  and is not  indebted  to any  Seller or any of his or her
     Affiliates, if any, and no Seller has any claims against the Company.

     (b)  Representations  and Warranties of the Buyer. The Buyer represents and
warrants to the Sellers that the  statements  contained in this 3(b) are correct
and complete as of the date of execution of this  Agreement  and will be correct
and complete as of the Effective Date and as of the Closing Date,  except as set
forth in Annex II attached hereto.

          (i)  Organization  of the  Buyer.  The  Buyer  is a  corporation  duly
     organized,  validly  existing,  and in  good  standing  under  the  laws of
     Delaware.

          (ii)  Authorization  of  Transaction.  The  Buyer  has full  power and
     authority  (including  full  corporate  power and authority) to execute and
     deliver  this  Agreement  and to perform its  obligations  hereunder.  This
     Agreement  constitutes  the valid and  legally  binding  obligation  of the
     Buyer,  enforceable in accordance with its terms and conditions.  The Buyer
     need not  give  any  notice  to,  make  any  filing  with,  or  obtain  any
     authorization,  consent,  or approval  of any  government  or  governmental
     agency  in  order  to  consummate  the  transactions  contemplated  by this
     Agreement.

          (iii)  Non-Contravention.  Neither the  execution  and the delivery of
     this  Agreement,  nor the  consummation  of the  transactions  contemplated
     hereby,  will (A)  violate any  constitution,  statute,  regulation,  rule,
     injunction, judgment, order, decree, ruling, charge or other restriction of
     any government,  governmental agency or court to which the Buyer is subject
     or any provision of its charter or bylaws or, (B) conflict with,  result in
     a breach of,  constitute a default under,  result in the  acceleration  of,
     create in any party the right to accelerate,  terminate, modify, or cancel,
     or require  any  notice  under any  agreement,  contract,  lease,  license,
     instrument or other  arrangement  to which the Buyer is a party or by which
     it is bound or to which any of its assets is subject.

          (iv)  Broker's  Fees.  The Buyer has no Liability or obligation to pay
     any fees or commissions to any broker,  finder or agent with respect to the
     transactions  contemplated by this Agreement for which Sellers could become
     liable or obligated.

          (v)  Investment.  The Buyer is not acquiring the Company Shares with a
     view to or for sale in connection with any distribution  thereof within the
     meaning of the Securities Act.
<PAGE>

     (4)  Representations  and Warranties  Concerning  the Company.  Each of the
Sellers  represents and warrants to the Buyer that the  statements  contained in
this 4 are correct and complete as of the date of  execution  of this  Agreement
and will be correct and complete as of the Effective  Date and as of the Closing
Date, except as set forth in the disclosure schedule delivered by the Sellers to
the Buyer on the date  hereof and  initialed  by the  Parties  (the  "Disclosure
Schedule").  Nothing in the  Disclosure  Schedule  shall be deemed  adequate  to
disclose an  exception to a  representation  or warranty  made herein,  however,
unless  the  Disclosure   Schedule  identifies  the  exception  with  reasonable
particularity  and describes the relevant  facts in reasonable  detail.  Without
limiting the  generality of the  foregoing,  the mere listing (or inclusion of a
copy) of a document  or other item shall not be deemed  adequate  to disclose an
exception to a representation or warranty made herein (unless the representation
or warranty has to do with the  existence of the document or other item itself).
The  Disclosure  Schedule  will be arranged in paragraphs  corresponding  to the
lettered and numbered paragraphs contained in this 4.

               (a) Organization, Qualification, and Corporate Power. The Company
          is a  corporation  duly  organized,  validly  existing,  and  in  good
          standing under the laws of Delaware. The Company is duly authorized to
          conduct  business  and is in  good  standing  under  the  laws of each
          jurisdiction  where such  qualification  is required.  The Company has
          full  corporate  power and authority and all  licenses,  permits,  and
          authorizations  necessary  to carry on the  businesses  in which it is
          engaged  and in which it  presently  proposes to engage and to own and
          use the properties  owned,  used, leased or operated by it, including,
          without  limitation,  all of its existing and proposed  retail  stores
          (collectively,  "Store" in the  singular or  "Stores" in the  plural),
          each  of  which  is  listed  on 4(a) of the  Disclosure  Schedule  and
          appropriately  designated  thereon as an existing  or  proposed  Store
          location.  Schedule  4(a) also lists each retail  store or location at
          which the Company has ceased  operating its business  during the three
          (3) year period  prior to the Most Recent  Fiscal  Month End,  and the
          Company has no  liability  arising from any such retail store that the
          Company has ceased operating.

               Schedule 4(a) of the Disclosure  Schedule lists the directors and
          officers of the Company.  Cohen has delivered to the Buyer correct and
          complete  copies of the  charter and bylaws of the Company (as amended
          to date).  Except as  disclosed  on Schedule  4(a),  the minute  books
          (containing the records of meetings of the stockholders,  the board of
          directors,  and any  committees of the board of directors) are correct
          and complete in all material respects. Except as disclosed on Schedule
          4(a),  the stock  record books of the Company are correct and complete
          in all respects and  accurately  reflect the record  ownership and, to
          the  knowledge of the  Sellers,  the  beneficial  ownership of all the
          outstanding  Company Shares. The Company is not in default under or in
          violation of any provision of its charter or bylaws.
<PAGE>

               The Company has one Subsidiary,  AFGG, Inc., a Texas  corporation
          ("AFGG").  AFGG is a dormant  corporation and does not have any assets
          or liabilities, and has never had any operations in Texas or any other
          jurisdiction. Schedule 4(a) sets forth the interest of the Company and
          the capitalization of the Company's Subsidiary.

               (b)  Capitalization.  The entire authorized  capital stock of the
          Company consists of one hundred ten thousand (110,000) Company Shares,
          of which  ninety-seven  thousand eight hundred (97,800) Company Shares
          are issued and outstanding and no Company Shares are held in treasury.
          All of the  issued  and  outstanding  Company  Shares  have  been duly
          authorized,  are validly issued,  fully paid, and non-assessable,  and
          are held of record as set  forth in 4(b) of the  Disclosure  Schedule.
          There are no outstanding  or authorized  options,  warrants,  purchase
          rights,  subscription rights,  conversion rights,  exchange rights, or
          other  contracts  or  commitments  that could  require  the Company to
          issue,  sell or  otherwise  cause  to  become  outstanding  any of its
          capital  stock.   There  are  no   outstanding  or  authorized   stock
          appreciation,  phantom stock,  profit  participation or similar rights
          with respect to the Company.  There are no voting trusts,  proxies, or
          other agreements or  understandings  with respect to the voting of the
          capital  stock of the  Company  which  shall not have been  terminated
          prior to the Closing.

               (c)  Non-Contravention.  Except  as set forth on  Schedule  4(c),
          neither the  execution  nor the  delivery of this  Agreement,  nor the
          consummation of the transactions contemplated hereby, will (i) violate
          any constitution,  statute,  regulation,  rule, injunction,  judgment,
          order, decree, ruling, charge, or other restriction of any government,
          governmental  agency,  or court to which the Company is subject or any
          provision  of the charter or bylaws of the Company,  or (ii)  conflict
          with, result in a breach of, constitute a default under, result in the
          acceleration  of,  create  in  any  party  the  right  to  accelerate,
          terminate,  modify,  or  cancel,  or  require  any  notice  under  any
          agreement  (including without  limitation,  any franchise  agreement),
          contract,  lease or sublease (including without limitation,  any Store
          Lease or sublease),  license, instrument or other arrangement to which
          the  Company is a party or by which it is bound or to which any of its
          assets  is  subject  (or  result  in the  imposition  of any  Security
          Interest  upon any of its  assets).  Except as set  forth on  Schedule
          4(c), the Company does not need to give any notice to, make any filing
          with,  or  obtain  any  authorization,  consent,  or  approval  of any
          government  or  governmental  agency  in  order  for  the  Parties  to
          consummate the transactions contemplated by this Agreement.

               (d) Broker's  Fees. The Company has no Liability or obligation to
          pay any fees or  commissions  to any  broker,  finder  or  agent  with
          respect to the transactions contemplated by this Agreement.

               (e) Title to Assets.  Except as set forth on Schedule  4(e),  the
          Company  has  good  and  marketable  title  to,  or a valid  leasehold
          interest  in, the  properties  and assets  used by it,  located on its
          premises,  or shown on the Most Recent Balance Sheet or acquired after
          the date thereof, free and clear of all Security Interests, except for
          properties and assets  disposed of in the Ordinary  Course of Business
          since the date of the Most Recent Balance Sheet.
<PAGE>

               (f) Financial  Statements.  Attached  hereto as Exhibit D are the
          following   financial   statements    (collectively   the   "Financial
          Statements"):  (i) audited  balance  sheets and  statements of income,
          changes  in  stockholders'  equity,  and  cash  flow as of and for the
          fiscal years ended  December 31, 1995,  December 31, 1996 and December
          31, 1997 (the "Most Recent Fiscal Year End") for the Company; and (ii)
          unaudited  balance  sheets and  statements of income (the "Most Recent
          Financial  Statements")  as of and for the four (4) months ended April
          30, 1998 (the "Most Recent Fiscal Month End") for the Company.

               The Financial Statements  (including the notes thereto) have been
          prepared  in  accordance  with  GAAP  applied  on a  consistent  basis
          throughout the periods covered  thereby,  present fairly the financial
          condition  of  the  Company  as of  such  dates  and  the  results  of
          operations of the Company for such periods,  are correct and complete,
          and are  consistent  with the books and records of the Company  (which
          books and  records  are  correct);  provided,  however,  that the Most
          Recent  Financial  Statements  lack  footnotes and other  presentation
          items. Each of the matters set forth in 2(c) shall be true and correct
          upon and immediately after the Closing.

               (g) Events  Subsequent to Most Recent Fiscal Year End.  Except as
          set forth on Schedule  4(g),  since the Most  Recent  Fiscal Year End,
          there  has not been  any  material  adverse  change  in the  business,
          financial  condition,  operations,  results  of  operations  or future
          prospects  of the Company.  Without  limiting  the  generality  of the
          foregoing, since that date:

                              (i) the Company has not sold, leased,  transferred
                      or  assigned  any of its assets,  tangible or  intangible,
                      other  than  for a fair  consideration  in  the  Company's
                      Ordinary Course of Business;

                              (ii)  the  Company   has  not  entered   into  any
                      agreement,  contract,  lease  or  license  (or  series  of
                      related  agreements,   contracts,   leases  and  licenses)
                      outside the Company's Ordinary Course of Business;

                              (iii)  no  party   (including   the  Company)  has
                      accelerated,   terminated,   modified,   or  canceled  any
                      agreement,  contract,  lease  or  license  (or  series  of
                      related   agreements,   contracts,   leases  or  licenses)
                      involving  more than  $1,000.00  to which the Company is a
                      party or by which any of them is bound;

                              (iv) the  Company  has not  granted  any  Security
                      Interest upon any of its assets, tangible or intangible;
<PAGE>

                              (v)  the   Company   has  not  made  any   capital
                      expenditure  (or series of related  capital  expenditures)
                      either  involving  more  than  $1,000.00  or  outside  the
                      Company's Ordinary Course of Business;

                              (vi)  the   Company   has  not  made  any  capital
                      investment  in,  any loan to,  or any  acquisition  of the
                      securities  or assets of,  any other  Person (or series of
                      related  capital  investments,   loans  and  acquisitions)
                      either  involving  more  than  $1,000.00  or  outside  the
                      Company's Ordinary Course of Business;

                              (vii) the Company has not issued any note, bond or
                      other  debt  security  or  created,  incurred,  assumed or
                      guaranteed   any   indebtedness   for  borrowed  money  or
                      capitalized  lease  obligation  either involving more than
                      $1,000.00 singly or $5,000.00 in the aggregate;

                              (viii) the Company  has not  delayed or  postponed
                      the  payment of  accounts  payable  and other  Liabilities
                      outside the Company's Ordinary Course of Business;

                              (ix) the  Company has not  canceled,  compromised,
                      waived  or  released  any  right or claim  (or  series  of
                      related  rights and  claims)  either  involving  more than
                      $1,000.00  or outside  the  Company's  Ordinary  Course of
                      Business;

                              (x) the  Company  has not  granted  any license or
                      sublicense  of any  rights  under or with  respect  to any
                      Intellectual  Property  except as set forth in ? 4(l)(iii)
                      of the  Disclosure  Schedule  setting  forth  each  of the
                      Company's  franchise,  sub-franchise,  area  developer and
                      other similar documents.

                              (xi) there has been no change  made or  authorized
                      in the charter or bylaws of the Company;

                              (xii)  the  Company  has  not  issued,   sold,  or
                      otherwise disposed of any of its capital stock, or granted
                      any  options,  warrants  or other  rights to  purchase  or
                      obtain  (including upon conversion,  exchange or exercise)
                      any of its capital stock;

                              (xiii) the Company has not declared, set aside, or
                      paid any dividend or made any distribution with respect to
                      its  capital  stock  (whether  in  cash  or  in  kind)  or
                      redeemed,  purchased  or  otherwise  acquired  any  of its
                      capital stock;

                              (xiv) the Company has not  experienced any damage,
                      destruction, or loss (whether or not covered by insurance)
                      to its property;
<PAGE>

                              (xv) the  Company  has not  made  any loan to,  or
                      entered  into  any  other  transaction  with,  any  of its
                      directors,  officers and  employees  outside the Company's
                      Ordinary Course of Business;

                              (xvi)  the  Company  has  not  entered   into  any
                      employment  contract or collective  bargaining  agreement,
                      written or oral,  or  modified  the terms of any  existing
                      such contract or agreement;

                              (xvii) the Company has not granted any increase in
                      the base compensation of any of its directors, officers or
                      employees   outside  the  Company's   Ordinary  Course  of
                      Business;

                              (xviii)  the  Company  has not  adopted,  amended,
                      modified   or   terminated   any  bonus,   profit-sharing,
                      incentive,   severance,   or  other   plan,   contract  or
                      commitment  for  the  benefit  of any  of  its  directors,
                      officers  or  employees  (or  taken any such  action  with
                      respect to any other Employee Benefit Plan);

                              (xix) the Company has not made any other change in
                      employment  terms for any of its  directors,  officers  or
                      employees   outside  the  Company's   Ordinary  Course  of
                      Business;

                              (xx) the  Company  has not made or pledged to make
                      any charitable or other capital  contribution  outside the
                      Company's Ordinary Course of Business;

                              (xxi)  there  has  not  been  any  other  material
                      occurrence,  event,  incident,  action,  failure to act or
                      transaction  outside  the  Company's  Ordinary  Course  of
                      Business; and

                              (xxii) the Company has not committed to any of the
                      foregoing.

               (h) Undisclosed Liabilities. To the Knowledge of the Sellers, the
          Company  has no  Liability  (and there is no Basis for any  present or
          future  action,  suit,  proceeding,  hearing,  investigation,  charge,
          complaint,  claim or demand  against  any of them  giving  rise to any
          Liability),  except for (i)  Liabilities  set forth on the face of the
          Most Recent Balance Sheet (rather than in any notes thereto), and (ii)
          Liabilities  which have arisen after the Most Recent  Fiscal Month End
          in the Company's  Ordinary  Course of Business  (none of which results
          from, arises out of, relates to, is in the nature of, or was caused by
          any breach of contract,  breach of  warranty,  tort,  infringement  or
          violation  of  law),  and  (iii)  other  Liabilities,  which  are not,
          individually  or in  the  aggregate,  material  to  the  Company.  For
          purposes of this subsection  (iii), the term "material" shall mean any
          Liabilities  singly in  excess of  $2,500.00  or in the  aggregate  in
          excess of $10,000.00.
<PAGE>

               (i) Legal Matters.  To the Knowledge of the Sellers,  the Company
          has  complied,  in all material  respects,  with all  applicable  laws
          (including rules, regulations,  codes, plans, injunctions,  judgments,
          orders,  decrees,  rulings, and charges thereunder) of federal, state,
          local,  and foreign  governments  (and all agencies  thereof),  and no
          action, suit, proceeding, hearing,  investigation,  charge, complaint,
          claim,  demand,  or notice has been filed or commenced  against any of
          them alleging any failure so to comply.

               (j) Tax Matters. Except as disclosed on Schedule 4(j):s

                              (i) The Company has filed all Tax Returns  that it
                      was  required to file.  All such Tax Returns  were correct
                      and  complete  in all  respects.  All  Taxes  owed  by the
                      Company (whether or not shown on any Tax Return) have been
                      paid. The Company is not currently the  beneficiary of any
                      extension of time within which to file any Tax Return.  No
                      claim has ever been made by an authority in a jurisdiction
                      where the Company  does not file Tax Returns that it is or
                      may be subject to taxation by that jurisdiction. There are
                      no Security  Interests on any of the assets of the Company
                      that arose in  connection  with any  failure  (or  alleged
                      failure) to pay any Tax.

                              (ii) The Company has  withheld  and paid all Taxes
                      required to have been withheld and paid in connection with
                      amounts  paid  or  owing  to  any  employee,   independent
                      contractor, creditor, stockholder or other third party.

                              (iii) None of the  Sellers,  directors or officers
                      (or employees  responsible for Tax matters) of the Company
                      expects any authority to assess any  additional  Taxes for
                      any period for which Tax Returns have been filed. There is
                      no dispute or claim  concerning  any Tax  Liability of the
                      Company  either (A) claimed or raised by any  authority in
                      writing  or  (B) as to  which  any  of  the  Sellers,  the
                      directors and officers (and employees  responsible for Tax
                      matters) of the Company has Knowledge  based upon personal
                      contact  with  any  agent of such  authority.  4(j) of the
                      Disclosure  Schedule lists all federal,  state, local, and
                      foreign  income  Tax  Returns  filed  with  respect to the
                      Company,  indicates  those  Tax  Returns  that  have  been
                      audited,  and indicates  those Tax Returns that  currently
                      are the subject of audit. Cohen has delivered to the Buyer
                      correct  and  complete  copies of all  federal  income Tax
                      Returns,    examination   reports,   and   statements   of
                      deficiencies assessed against or agreed to by the Company.

                              (iv) The  Company  has not waived  any  statute of
                      limitations in respect of Taxes or agreed to any extension
                      of time with respect to a Tax assessment or deficiency.
<PAGE>

                              (v) The Company has not filed a consent under Code
                      Sec.  341(f)  concerning  collapsible  corporations.   The
                      Company has not made any payments,  nor is it obligated to
                      make any payments, nor is it a party to any agreement that
                      under certain  circumstances could obligate it to make any
                      payments that will not be deductible under Code Sec. 280G.
                      The  Company has not been a United  States  real  property
                      holding  corporation  within  the  meaning  of  Code  Sec.
                      897(c)(2)  during the applicable  period specified in Code
                      Sec.  897(c)(1)(A)(ii).  The Company is not a party to any
                      Tax allocation or sharing  agreement.  The Company (A) has
                      not  been  a  member  of  an  Affiliated  Group  filing  a
                      consolidated  federal  income  Tax  Return  or (B)  has no
                      Liability  for the  Taxes of any  Person  (other  than the
                      Company)  under  Treas.  Reg.  1.1502-6  (or  any  similar
                      provision  of  state,   local,   or  foreign  law),  as  a
                      transferee or successor, by contract, or otherwise.

                              (vi) 4(j) of the  Disclosure  Schedule  sets forth
                      the following  information  with respect to the Company as
                      of the  most  recent  practicable  date  (as well as on an
                      estimated pro forma basis as of the Closing  giving effect
                      to  the  consummation  of  the  transactions  contemplated
                      hereby):

                         (A) the basis of the Company in its assets;

                         (B) the amount of any net operating  loss,  net capital
                    loss, unused investment or other credit, unused foreign tax,
                    or excess charitable contribution allocable to the Company.

                         (vii) The unpaid Taxes of the Company

                                       (A) did not, as of the Most Recent Fiscal
                              Month End,  exceed the reserve  for Tax  Liability
                              (rather  than  any  reserve  for  deferred   Taxes
                              established to reflect timing differences  between
                              book and Tax  income) set forth on the face of the
                              Most  Recent  Balance  Sheet  (rather  than in any
                              notes thereto); and

                                       (B)  do  not  exceed   that   reserve  as
                              adjusted  for  the  passage  of time  through  the
                              Closing  Date in  accordance  with the past custom
                              and  practice  of the  Company  in filing  its Tax
                              Returns.

 .                     (k)     Real Property

                         (i) The  Company  does  not own any  real  property  or
                    interests in real property.
<PAGE>

                         (ii)  4(k)(ii)  of the  Disclosure  Schedule  lists and
                    describes  briefly all real property (a) leased or subleased
                    to the Company  including  without  limitation,  each of the
                    leases or  subleases  covering  the  premises of each of the
                    Stores (collectively, the "Store Leases"), and (b) leased or
                    subleased  by the Company to third  parties,  including  the
                    Company's   franchisees  and  area  developers.   Cohen  has
                    delivered to the Buyer  correct and  complete  copies of the
                    leases  and  the   subleases   listed  in  4(k)(ii)  of  the
                    Disclosure  Schedule  (as amended to date).  With respect to
                    each lease and sublease listed in 4(k)(ii) of the Disclosure
                    Schedule:

                                       (A) to the Knowledge of the Sellers,  the
                              lease  or  sublease  is  legal,  valid,   binding,
                              enforceable, and in full force and effect;

                                       (B)  subject to the  receipt of  consents
                              set forth in 4(k)(ii) of the Disclosure  Schedule,
                              to the  Knowledge  of the  Sellers,  the  lease or
                              sublease  will   continue  to  be  legal,   valid,
                              binding, enforceable, and in full force and effect
                              on identical terms  following the  consummation of
                              the  transactions   contemplated   hereby,   which
                              transactions will not violate the terms thereof;

                                       (C) to the  Knowledge of the Sellers,  no
                              party to the  lease or  sublease  is in  breach or
                              default,  and no event has  occurred  which,  with
                              notice or lapse of time, would constitute a breach
                              or default or permit termination, modification, or
                              acceleration thereunder;

                                       (D) to the  Knowledge of the Sellers,  no
                              party to the lease or sublease has  repudiated any
                              provision thereof;

                                       (E) to  the  Knowledge  of  the  Sellers,
                              there  are  no  disputes,   oral  agreements,   or
                              forbearance  programs in effect as to the lease or
                              sublease;

                                       (F) to the Knowledge of the Sellers, with
                              respect to each sublease,  the representations and
                              warranties  set forth in  subsections  (A) through
                              (E) above are true and correct with respect to the
                              underlying lease;

                                       (G)  the   Company   has  not   assigned,
                              transferred,  conveyed, mortgaged, deeded in trust
                              or  encumbered  any  interest in the  leasehold or
                              subleasehold; and

                                       (H) to the Knowledge of the Sellers,  all
                              facilities  leased or  subleased  thereunder  have
                              received all approvals of governmental authorities
                              (including   licenses  and  permits)  required  in
                              connection  with the  operation  thereof  and have
                              been operated and  maintained  in accordance  with
                              applicable laws, rules and regulations.
<PAGE>

                              (iii)   all   facilities   leased   or   subleased
                      thereunder  are supplied with utilities and other services
                      necessary for the operation of said facilities.

                      (l)     Intellectual Property

                              (i)  The  Company  owns or has  the  right  to use
                      pursuant to license,  sublicense,  agreement or permission
                      all Intellectual  Property  necessary or desirable for the
                      operation  of the  businesses  of the Company as presently
                      conducted and as presently proposed to be conducted.  Each
                      item of Intellectual Property owned or used by the Company
                      immediately  prior to the Closing  hereunder will be owned
                      or available for use by the Company on identical terms and
                      conditions   immediately   subsequent   to   the   Closing
                      hereunder.  4(l)(i) of the Disclosure  Schedule lists each
                      item of Intellectual  Property owned,  licensed by or used
                      by the  Company,  and sets  forth  whether  it is owned or
                      licensed to the Company.

                              (ii) To the Knowledge of the Sellers,  the Company
                      has not interfered with, infringed upon,  misappropriated,
                      or  otherwise  come into  conflict  with any  Intellectual
                      Property  rights of third  parties.  The Company has never
                      received any charge,  complaint,  claim, demand, or notice
                      alleging    any    such    interference,     infringement,
                      misappropriation,  or violation  (including any claim that
                      the  Company  must  license  or  refrain  from  using  any
                      Intellectual  Property rights of any third party).  To the
                      Knowledge  of the Sellers,  no third party has  interfered
                      with, infringed upon,  misappropriated,  or otherwise come
                      into conflict with any Intellectual Property rights of the
                      Company.

                              (iii) The Company  has no patents or  applications
                      for registration.  ? 4(l)(iii) of the Disclosure  Schedule
                      identifies  each  license,  agreement or other  permission
                      which the  Company  has  granted  to any third  party with
                      respect to any of its Intellectual Property (together with
                      any exceptions).  Cohen has delivered to the Buyer correct
                      and   complete   copies   of   all   such   registrations,
                      applications,  licenses,  agreements,  and permissions (as
                      amended  to date)  and has  made  available  to the  Buyer
                      correct  and   complete   copies  of  all  other   written
                      documentation  evidencing  ownership  of each  such  item.
                      4(l)(iii) of the Disclosure  Schedule also identifies each
                      trade name or  unregistered  trademark used by the Company
                      in connection with any of its businesses.  With respect to
                      each  item  of  Intellectual   Property   required  to  be
                      identified in 4(l)(iii) of the Disclosure Schedule:

                                       (A)  the  Company  possesses  all  right,
                              title,  and interest in and to the item,  free and
                              clear of any Security  Interest,  license or other
                              restriction;
<PAGE>

                                       (B)  the  item  is  not  subject  to  any
                              outstanding injunction,  judgment,  order, decree,
                              ruling or charge;

                                       (C) no action, suit, proceeding, hearing,
                              investigation,  charge, complaint, claim or demand
                              is  pending  or to  the  Knowledge  of  any of the
                              Sellers  and  the   directors  and  officers  (and
                              employees  with  responsibility  for  Intellectual
                              Property  matters) of the Company,  is  threatened
                              which    challenges   the   legality,    validity,
                              enforceability, use or ownership of the item; and

                                       (D)  the  Company  has  never  agreed  to
                              indemnify   any   Person   for  or   against   any
                              interference,  infringement,  misappropriation  or
                              other conflict with respect to the item.

                              (iv)   4(l)(iv)   of   the   Disclosure   Schedule
                      identifies  each item of  Intellectual  Property  that any
                      third party owns and that the Company uses pursuant to any
                      license,   sublicense,    agreement   (including   without
                      limitation  each  franchise or related  agreement to which
                      the  Company is a party),  or  permission.  The Seller has
                      delivered to the Buyer correct and complete  copies of all
                      such licenses,  sublicenses,  agreements,  and permissions
                      (as  amended  to  date).  With  respect  to  each  item of
                      Intellectual   Property   required  to  be  identified  in
                      4(l)(iv) of the Disclosure Schedule:

                                       (A) the license,  sublicense,  agreement,
                              or permission  covering the item is legal,  valid,
                              binding, enforceable and in full force and effect;

                                       (B) the license,  sublicense,  agreement,
                              or permission  will  continue to be legal,  valid,
                              binding,  enforceable and in full force and effect
                              on identical terms following the Closing;

                                       (C) to the  Knowledge of the Sellers,  no
                              party to the  license,  sublicense,  agreement  or
                              permission  is in  breach or  default,  and to the
                              Knowledge  of the  Sellers,  no event has occurred
                              which   with   notice  or  lapse  of  time   would
                              constitute   a  breach   or   default   or  permit
                              termination,    modification,    or   acceleration
                              thereunder; and

                                       (D) no party to the license,  sublicense,
                              agreement  or  permission   has   repudiated   any
                              provision thereof;

                                       (E) to the Knowledge of the Sellers,  the
                              underlying  item of  Intellectual  Property is not
                              subject to any outstanding  injunction,  judgment,
                              order, decree, ruling or charge;
<PAGE>

                                       (F) to the  Knowledge of the Sellers,  no
                              action, suit, proceeding,  hearing, investigation,
                              charge,  complaint,  claim or demand is pending or
                              is  threatened   which  challenges  the  legality,
                              validity or  enforceability of the underlying item
                              of Intellectual Property; and

                                       (G)  the  Company  has  not  granted  any
                              sublicense  or similar  right with  respect to the
                              license, sublicense, agreement or permission.

                              (v)  To  the   Knowledge  of  the   Sellers,   the
                      Intellectual  Property of the Company  will not  interfere
                      with, infringe upon, misappropriate or otherwise come into
                      conflict with, any  Intellectual  Property rights of third
                      parties  as a result  of the  continued  operation  of its
                      business as presently  conducted and as presently proposed
                      to be conducted.

          (m)  Tangible  assets.  The  Company  owns  or  leases  all  premises,
     machinery,  equipment,  and other tangible assets necessary for the conduct
     of its business as  presently  conducted  and as  presently  proposed to be
     conducted.  Each  such  tangible  asset  is free  from  defects,  has  been
     maintained  in  accordance  with  normal  industry  practice,  is  in  good
     operating  condition and repair  (subject to normal wear and tear),  and is
     suitable for the  purposes for which it presently is used and  presently is
     proposed to be used.

          (n)  Inventory.  The  inventories  and  supplies  of the  Company  are
     merchantable and fit for the purpose for which they were procured, and none
     of which is slow-moving,  obsolete,  damaged or defective,  subject only to
     the  reserve  for  inventory  writedown  set  forth on the face of the Most
     Recent Balance Sheet (rather than in any notes thereto) as adjusted for the
     passage of time through the Closing Date in accordance with the past custom
     and practice of the Company.

          (o)  Contracts.  4(o) of the  Disclosure  Schedule lists the following
     contracts and other agreements to which the Company is a party:

               (i) each contract or agreement of any kind or nature entered into
          by any of the Company and  Affiliates  thereof,  with any  franchisee,
          sub-franchisee  or  area  developer  of the  Company  or any  officer,
          principal, owner, shareholder or representative of any such franchisee
          or area developer;

               (ii) any agreement (or group of related agreements) for the lease
          of  personal  property  to or from  any  Person  providing  for  lease
          payments in excess of $1,000.00 per annum;

               (iii) any  agreement  (or group of  related  agreements)  for the
          purchase  or sale of  materials,  commodities,  supplies,  products or
          other personal property, or for the furnishing or receipt of services,
          the  performance  of which will  extend over a period of more than one
          year,   result  in  a  material  loss  to  the  Company,   or  involve
          consideration in excess of $1,000.00;
<PAGE>

               (iv) any agreement concerning a partnership or joint venture;

               (v) any agreement (or group of related agreements) under which it
          has created,  incurred,  assumed,  or guaranteed any  indebtedness for
          borrowed  money,  or any capitalized  lease  obligation,  in excess of
          $1,000.00 or under which it has imposed a Security  Interest on any of
          its assets, tangible or intangible;

               (vi) any agreement concerning confidentiality or noncompetition;

               (vii) any agreement  with any of the Sellers or their  Affiliates
          (other than the Company);

               (viii) any profit sharing,  stock option,  stock purchase,  stock
          appreciation,  deferred  compensation,  severance,  or  other  plan or
          arrangement  for the  benefit  of its  current  or  former  directors,
          officers or employees;

               (ix) any collective bargaining agreement;

               (x) any  agreement  for the  employment  of any  individual  on a
          full-time,  part-time,  consulting,  or other basis  providing  annual
          compensation in excess of $15,000.00 or providing severance benefits;

               (xi) any  agreement  under  which it has  advanced  or loaned any
          amount to any of its directors, officers or employees;

               (xii) any agreement under which the  consequences of a default or
          termination  could have a  material  adverse  effect on the  business,
          financial  condition,  operations,  results of  operations,  or future
          prospects of the Company; or

               (xiii) any other  agreement (or group of related  agreements) the
          performance of which involves consideration in excess of $1,000.00.

          Cohen has  delivered to the Buyer a correct and complete  copy of each
          written  agreement  listed  in 4(o)  of the  Disclosure  Schedule  (as
          amended  to date) and a written  summary  setting  forth the terms and
          conditions  of  each  oral  agreement  referred  to  in  4(o)  of  the
          Disclosure  Schedule.  With  respect to each such  agreement:  (A) the
          agreement is legal, valid, binding, enforceable, and in full force and
          effect; (B) the agreement will continue to be legal,  valid,  binding,
          enforceable  and in full force and effect on identical terms following
          the consummation of the transactions contemplated hereby; (C) no party
          is in breach or default,  and, to the  Knowledge  of the  Sellers,  no
          event has occurred which with notice or lapse of time would constitute
          a  breach  or  default,   or  permit   termination,   modification  or
          acceleration, under the agreement; and (D) neither the Company, nor to
          the  Knowledge  of the  Sellers,  has any other party  repudiated  any
          provision of the agreement.
<PAGE>

               (p)  Notes  and  Accounts  Receivable.  All  notes  and  accounts
          receivable  of the  Company  are  reflected  properly on its books and
          records, are valid receivables subject to no setoffs or counterclaims,
          are current and collectible,  and will be collected in accordance with
          their terms at their recorded amounts, subject only to the reserve for
          bad  debts  set  forth on the face of the Most  Recent  Balance  Sheet
          (rather than in any notes thereto) as adjusted for the passage of time
          through  the  Closing  Date in  accordance  with the past  custom  and
          practice of the Company.

               (q)  Powers  of  Attorney.  Except  as set  forth  in 4(q) of the
          Disclosure  Schedule,  there are no  outstanding  powers  of  attorney
          executed on behalf of the Company.

               (r)  Insurance.  4(r) of the  Disclosure  Schedule sets forth the
          following information with respect to each insurance policy (including
          policies  providing  property,   casualty,   liability,  and  workers'
          compensation  coverage and bond and surety  arrangements) to which the
          Company  has  been  a  party,  a  named  insured,   or  otherwise  the
          beneficiary of coverage at any time within the past three (3) years:

               (i) the name, address, and telephone number of the agent;

               (ii) the name of the insurer,  the name of the policyholder,  and
          the name of each covered insured;

               (iii) the policy number and the period of coverage;

               (iv) the scope  (including  an indication of whether the coverage
          was on a claims  made,  occurrence,  or other  basis)  and  amount  of
          coverage; and

               (v) a description of any retroactive premium adjustments or other
          loss-sharing arrangements.

          With respect to each such insurance  policy:  (A) the policy is legal,
          valid,  binding,  enforceable,  and in full force and effect;  (B) the
          policy will continue to be legal, valid, binding,  enforceable, and in
          full  force and  effect on  identical  terms  through  the date of the
          Closing; (C) neither the Company, nor to the Knowledge of the Sellers,
          is any other party to the policy in breach or default  (including with
          respect to the payment of premiums or the giving of notices),  and, to
          the Knowledge of the Sellers, no event has occurred which, with notice
          or the lapse of time,  would  constitute such a breach or default,  or
          permit termination,  modification, or acceleration,  under the policy;
          and (D) neither the Company,  nor to the Knowledge of the Sellers, has
          any other party to the policy  repudiated any provision  thereof.  The
          Company has been covered  during the past three (3) years by insurance
          in scope and amount  customary and  reasonable  for the  businesses in
          which it has engaged  during the  aforementioned  period.  4(r) of the
          Disclosure   Schedule   describes  any   self-insurance   arrangements
          affecting the Company.
<PAGE>

               (s) Litigation.  4(s) of the Disclosure  Schedule sets forth each
          instance in which any of the Sellers and the Company (i) is subject to
          any outstanding injunction, judgment, order, decree, ruling, or charge
          or (ii) is a party or is  threatened to be made a party to any action,
          suit,  proceeding,  hearing,  or  investigation  of, in, or before any
          court or  quasi-judicial  or  administrative  agency  of any  federal,
          state, local or foreign jurisdiction or before any arbitrator. None of
          the actions,  suits,  proceedings,  hearings,  and  investigations set
          forth in 4(s) of the Disclosure  Schedule could result in any material
          adverse  change  in the  business,  financial  condition,  operations,
          results of operations or future prospects of the Company.  None of the
          Sellers  has any  reason  to  believe  that  any  such  action,  suit,
          proceeding,  hearing or  investigation  may be  brought or  threatened
          against the Company.

               (t) Product Warranty. Each product made, sold or delivered by the
          Company has been in conformity  with all  applicable  laws,  statutes,
          regulations,  retail food industry standards,  and to the Knowledge of
          the Sellers,  the Company has no Liability  (and there is no Basis for
          any   present   or   future   action,   suit,   proceeding,   hearing,
          investigation, charge, complaint, claim, or demand against any of them
          giving rise to any Liability) for damages in connection therewith.

               (u) Product  Liability.  To the  Knowledge  of the  Sellers,  the
          Company  has no  Liability  (and there is no Basis for any  present or
          future  action,  suit,  proceeding,  hearing,  investigation,  charge,
          complaint,  claim,  or demand  against  giving rise to any  Liability)
          arising  out of any injury to  individuals  or property as a result of
          the  possession,  consumption  or use of any  product  made,  sold  or
          delivered by the Company.

               (v) Employees

                    (i) To the  Knowledge  of the  Sellers,  no  executive,  key
               employee (including any Store manager), or group of employees has
               any  plans  to  terminate  employment  with the  Company.  To the
               Knowledge  of the  Sellers,  the  Company has not  committed  any
               unfair labor practice.
<PAGE>

                    (ii)  4(v)(ii)  of the  Disclosure  Schedule  sets forth the
               accrued  vacation and sick and personal leave (if any) of each of
               the Company's employees.

               (w) Employee Benefit

                    (i) 4(w) of the  Disclosure  Schedule  lists  each  Employee
               Benefit  Plan that the Company  maintains or to which the Company
               contributes.

                         (A) Each such  Employee  Benefit Plan (and each related
                    trust,  insurance contract, or fund) complies in form and in
                    operation  in all  material  respects  with  the  applicable
                    requirements of ERISA, the Code, and other applicable laws.

                         (B) All required  reports and  descriptions  (including
                    Form 5500 Annual Reports, Summary Annual Reports,  PBGC-1's,
                    and   Summary   Plan   Descriptions)   have  been  filed  or
                    distributed appropriately with respect to each such Employee
                    Benefit Plan.  The  requirements  of Part 6 of Subtitle B of
                    Title I of ERISA and of Code Sec.  4980B  have been met with
                    respect  to each  such  Employee  Benefit  Plan  which is an
                    Employee Welfare Benefit Plan.

                         (C)   All   contributions   (including   all   employer
                    contributions  and employee salary reduction  contributions)
                    which are due have been paid to each such  Employee  Benefit
                    Plan  which  is an  Employee  Pension  Benefit  Plan and all
                    contributions for any period ending on or before the Closing
                    Date  which  have been paid to each  such  Employee  Pension
                    Benefit Plan or accrued in  accordance  with the past custom
                    and practice of the Company.  All premiums or other payments
                    for all periods  ending on or before the  Closing  Date have
                    been paid with  respect to each such  Employee  Benefit Plan
                    which is an Employee Welfare Benefit Plan.

                         (D)  Each  such  Employee  Benefit  Plan  which  is  an
                    Employee  Pension  Benefit Plan meets the  requirements of a
                    "qualified  plan" under Code Sec.  401(a) and has  received,
                    within the last four years, a favorable determination letter
                    from the Internal Revenue Service.

                         (E) The market value of assets under each such Employee
                    Benefit  Plan  which is an  Employee  Pension  Benefit  Plan
                    equals  or  exceeds  the  present  value of all  vested  and
                    nonvested  Liabilities  thereunder  determined in accordance
                    with PBGC methods, factors, and assumptions applicable to an
                    Employee  Pension  Benefit Plan  terminating on the date for
                    determination.
<PAGE>

                         (F) The Seller has  delivered to the Buyer  correct and
                    complete  copies  of the plan  documents  and  summary  plan
                    descriptions,  the most recent determination letter received
                    from the Internal Revenue Service, the most recent Form 5500
                    Annual Report,  and all related trust agreements,  insurance
                    contracts, and other funding agreements which implement each
                    such Employee Benefit Plan.

                    (ii) With  respect to each  Employee  Benefit  Plan that the
               Company   maintains  or  ever  has  maintained  or  to  which  it
               contributes,  ever has contributed,  or ever has been required to
               contribute:

                         (A) No such Employee  Benefit Plan which is an Employee
                    Pension  Benefit  Plan  has  been  completely  or  partially
                    terminated  or been the subject of a Reportable  Event as to
                    which  notices  would be required to be filed with the PBGC.
                    No  proceeding  by the PBGC to terminate  any such  Employee
                    Pension Benefit Plan has been instituted or threatened.

                         (B) There  have been no  Prohibited  Transactions  with
                    respect to any such Employee  Benefit Plan. No Fiduciary has
                    any  Liability  for  breach of  fiduciary  duty or any other
                    failure   to  act  or   comply   in   connection   with  the
                    administration  or  investment  of the  assets  of any  such
                    Employee Benefit Plan. No action, suit, proceeding, hearing,
                    or investigation  with respect to the  administration or the
                    investment of the assets of any such  Employee  Benefit Plan
                    (other  than  routine  claims  for  benefits)  is pending or
                    threatened.  None  of  the  Seller  and  the  directors  and
                    officers (and  employees  with  responsibility  for employee
                    benefits  matters) of the Company has any  Knowledge  of any
                    Basis for any such action,  suit,  proceeding,  hearing,  or
                    investigation.

                         (C) The  Company  has  not  incurred,  and  none of the
                    Seller and the directors and officers  (and  employees  with
                    responsibility for employee benefits matters) of the Company
                    has any reason to expect  that the Company  will incur,  any
                    Liability to the PBGC (other than PBGC premium  payments) or
                    otherwise under Title IV of ERISA  (including any withdrawal
                    Liability)  or  under  the  Code  with  respect  to any such
                    Employee  Benefit Plan which is an Employee  Pension Benefit
                    Plan.

                    (iii)  The  Company  does  not   contribute  to,  never  has
               contributed to, and never has been required to contribute to, any
               Multiemployer  Plan or has any  Liability  (including  withdrawal
               Liability) under any Multiemployer Plan.
<PAGE>

                    (iv) The Company does not maintain,  never has maintained or
               contributed  to, and never has been required to contribute to any
               Employee Welfare Benefit Plan providing medical,  health, or life
               insurance  or other  welfare-type  benefits for current or future
               retired  or  terminated   employees,   their  spouses,  or  their
               dependents (other than in accordance with Code Sec. 4980B).

               (x)  Guaranties.  The  Company is not a  guarantor  or  otherwise
          liable for any Liability or obligation (including indebtedness) of any
          other Person.

               (y) Environment, Health, and Safety

                    (i) To  the  Knowledge  of  the  Sellers,  the  Company  has
               complied in all material respects with all Environmental, Health,
               and  Safety  Laws,  and no  action,  suit,  proceeding,  hearing,
               investigation,  charge,  complaint,  claim, demand, or notice has
               been filed or commenced  against the Company alleging any failure
               so to comply.  To the Knowledge of the Sellers,  without limiting
               the  generality  of  the  preceding  sentence,  the  Company  has
               obtained  and  been  in  compliance  with  all of the  terms  and
               conditions  of all permits,  licenses,  and other  authorizations
               which  are  required  under,  and has  complied  with  all  other
               limitations,  restrictions,  conditions, standards, prohibitions,
               requirements,  obligations,  schedules,  and timetables which are
               contained in, all Environmental, Health, and Safety Laws.

                    (ii) To the  Knowledge  of the  Sellers,  the Company has no
               Liability  (and  none of the  Company  and its  predecessors  and
               Affiliates has handled or disposed of any substance, arranged for
               the  disposal of any  substance,  exposed  any  employee or other
               individual to any  substance or  condition,  or owned or operated
               any  property or facility in any manner that could form the Basis
               for any  present or future  action,  suit,  proceeding,  hearing,
               investigation,  charge,  complaint,  claim, or demand against the
               Company  giving  rise to any  Liability)  for damage to any site,
               location,  or body of  water  (surface  or  subsurface),  for any
               illness  of  or  personal   injury  to  any   employee  or  other
               individual,  or for any reason under any  Environmental,  Health,
               and Safety Law.

                    (iii) To the Knowledge of the Sellers,  all  properties  and
               equipment  used in the  business of the Company have been free of
               asbestos,    PCBs,    methylene   chloride,    trichloroethylene,
               1,2-transdichloroethylene,  dioxins, dibenzofurans, and Extremely
               Hazardous Substances.

               (z) Certain Business  Relationships  with the Company.  Except as
          disclosed in ? 4(z) of the  Disclosure  Schedule,  none of the Sellers
          has been involved in any business arrangement or relationship with the
          Company  within the past 12 months,  and none of the Sellers  owns any
          asset,  tangible or  intangible,  which is used in the business of the
          Company.
<PAGE>

               (aa) Disclosure.  The representations and warranties contained in
          this 4 do not contain any untrue  statement of a material fact or omit
          to state any material fact  necessary in order to make the  statements
          and information contained in this 4 not misleading.

          5. Pre-Closing  Convenants.  The Parties agree as follows with respect
     to the period between the execution of this Agreement and the Closing.

               (a) General. Each of the Parties will use his or its best efforts
          to  take  all  action  and to do all  things  necessary  in  order  to
          consummate and make effective the  transactions  contemplated  by this
          Agreement  (including  satisfaction,  but not  waiver,  of the closing
          conditions set forth in 7 below).

               (b) Notices and  Consents.  The Sellers will cause the Company to
          give any notices to third  parties,  and will cause the Company to use
          its best efforts to obtain any  third-party  consents,  that the Buyer
          may  request in  connection  with the  matters  referred  to in ? 4(c)
          above.  Each of the  Parties  will  (and the  Sellers  will  cause the
          Company to) give any notices  to, make any filings  with,  and use its
          best efforts to obtain any authorizations,  consents, and approvals of
          governments and  governmental  agencies in connection with the matters
          referred to in 3(a)(ii), 3(b)(iii), and 4(c) above.

               (c)  Operations  of Business.  Except as disclosed on 5(c) of the
          Disclosure Schedule,  the Sellers will not cause or permit the Company
          to  engage  in any  practice,  take  any  action  or  enter  into  any
          transaction outside the Company's Ordinary Course of Business. Without
          limiting  the  generality  of the  foregoing,  except with the written
          consent  of the  Buyer,  or as  disclosed  on 5(c)  of the  Disclosure
          Schedule, the Sellers will not cause or permit the Company to:

                    (i)  sell,  lease,  transfer  or assign  any of its  assets,
               tangible or  intangible,  other than the sale of its inventory in
               the Company's Ordinary Course of Business;

                    (ii) enter into, or terminate, modify, accelerate or cancel,
               any agreement, contract, lease or license to which the Company is
               a party or by which it is bound;

                    (iii)  grant  or  permit  any new  Security  Interest  to be
               imposed upon any of its assets, tangible or intangible;
<PAGE>

                    (iv)  close,  or permit the closure of, any of its stores or
               other  premises  upon which any of its  business  operations  are
               presently  conducted;  commit to or acquire  any new store or new
               store sites;

                    (v) fail to maintain  inventories and supplies necessary for
               the proper and  continuing  conduct of the  Company's  operations
               before  and  after  the  Closing  in the  manner  in  which it is
               presently conducted;

                    (vi) make any  capital  expenditure  (or  series of  related
               capital expenditures) other than in the Company's Ordinary Course
               of Business;

                    (vii) make any  capital  investment  in, any loan to, or any
               acquisition  of the securities or assets of, any other Person (or
               series of related capital investments, loans, and acquisitions);

                    (viii)  issue  any  note,  bond or other  debt  security  or
               create, incur, assume, or guarantee any indebtedness for borrowed
               money or capitalized lease obligation;

                    (ix) delay or postpone  the payment of accounts  payable and
               other  Liabilities  outside  the  Company's  Ordinary  Course  of
               Business;

                    (x) cancel, compromise,  waive or release any right or claim
               (or series of related rights and claims);

                    (xi) grant any license or  sublicense of any rights under or
               with respect to any Intellectual Property;

                    (xii) make or authorize  any change in the charter or bylaws
               of the Company;

                    (xiii)  issue,  sell or otherwise  dispose of the  Company's
               capital stock, or grant any options, warrants, or other rights to
               purchase  or  obtain  (including  upon  conversion,  exchange  or
               exercise) the Company's capital stock;

                    (xiv)  declare,  set aside,  or pay any dividend or make any
               distribution  with respect to its capital stock  (whether in cash
               or in kind) or redeem,  purchase or otherwise  acquire any of its
               capital stock;

                    (xv) make any loan to, or enter  into any other  transaction
               or agreement  with, any of its directors,  officers and employees
               outside the Company's Ordinary Course of Business;
<PAGE>

                    (xvi)  make any  distributions  other  than in the  ordinary
               course of business for payroll expenditures;

                    (xvii) grant any increase in the  compensation of any of its
               directors,  officers and employees;  or adopt,  amend,  modify or
               terminate any bonus,  profit-sharing,  incentive,  severance,  or
               other plan, contract, or commitment for the benefit of any of its
               directors,  officers, and employees (or take any such action with
               respect to any other Employee  Benefit  Plan);  or make any other
               change in employment  terms for any of its  directors,  officers,
               and employees;

                    (xviii)   otherwise   take  any  action  or  engage  in  any
               transaction outside the Company's Ordinary Course of Business; or

                    (xix) otherwise engage in any practice,  take any action, or
               enter into any transaction of the sort described in 4(g) above.

               (d) Preservation of Business.  Except as disclosed on 5(d) of the
          Disclosure  Schedule,  the Sellers  will cause the Company to keep its
          business and properties  substantially  intact,  including its present
          operations, physical facilities, working conditions, and relationships
          with lessors, licensors, suppliers, customers, and employees.

               (e) Full Access.  The Sellers  will permit,  and the Sellers will
          cause the Company to permit, representatives of the Buyer to have full
          access  to  all  premises,   properties,   personnel,  books,  records
          (including  Tax records),  contracts and documents of or pertaining to
          the Company at all reasonable times.

               (f) Notice of developments.  The Sellers will give (or will cause
          to be  given)  prompt  written  notice  to the  Buyer of any  material
          adverse development causing a breach of any of the representations and
          warranties in 4 above.  Each Party will give prompt  written notice to
          the other Parties of any material adverse development causing a breach
          of any of his or its own representations and warranties in 3 above. No
          disclosure  by any Party  pursuant  to this  5(f),  however,  shall be
          deemed to amend or  supplement  Annex I,  Annex II, or the  Disclosure
          Schedule  or to  prevent  or cure  any  misrepresentation,  breach  of
          warranty, or breach of covenant.

               (g) Exclusivity.  Prior to the earlier of the termination of this
          Agreement in accordance  with 9 below or the Closing Date, the Sellers
          will not (and the Sellers will not cause or permit the Company to) (i)
          solicit,  initiate,  or encourage  the  submission  of any proposal or
          offer from any Person relating to the acquisition of any capital stock
          or other voting securities,  or any substantial  portion of the assets
          of, the Company  (including  any  acquisition  structured as a merger,
          consolidation,   or  share  exchange);  or  (ii)  participate  in  any
          discussions or negotiations  regarding,  furnish any information  with
          respect  to,  assist or  participate  in, or  facilitate  in any other
          manner  any  effort or  attempt by any Person to do or seek any of the
          foregoing;  or (iii)  vote their  Company  Shares in favor of any such
          acquisition,  whether structured as a merger, consolidation,  or share
          exchange. The Sellers will promptly notify (and will cause the Company
          to promptly  notify)  the Buyer  immediately  if any Person  makes any
          proposal,  offer,  inquiry,  or  contact  with  respect  to any of the
          foregoing.
<PAGE>

     6. Post-Closing Covenants. The Parties agree as follows with respect to the
period following the Closing.

               (a)  General.  In case at any time after the  Closing any further
          action is  necessary  or  desirable  to carry out the purposes of this
          Agreement,   each  of  the  Parties  will  take  such  further  action
          (including the execution and delivery of such further  instruments and
          documents) as any other Party may reasonably request,  all at the sole
          cost and expense of the requesting  Party (unless the requesting Party
          is entitled to  indemnification  therefor under 8 below).  The Sellers
          acknowledge  and agree that from and after the  Closing the Buyer will
          be entitled to possession of all documents,  books, records (including
          Tax records),  agreements  and financial  data of any sort relating to
          the Company.

               (b) Litigation Support. In the event and for so long as any Party
          actively  is  contesting  or  defending  against  any  action,   suit,
          proceeding,  hearing,  investigation,  charge,  complaint,  claim,  or
          demand in connection with (i) any transaction  contemplated under this
          Agreement  or  (ii)  any  fact,   situation,   circumstance,   status,
          condition,  activity,  practice,  plan,  occurrence,  event, incident,
          action, failure to act, or transaction on or prior to the Closing Date
          involving the Company,  each of the other Parties will  cooperate with
          him or it and his or its  counsel  in the  contest  or  defense,  make
          available  their  personnel,  and provide such testimony and access to
          their books and records as shall be necessary in  connection  with the
          contest or defense, all at the sole cost and expense of the contesting
          or  defending  Party  (unless the  contesting  or  defending  Party is
          entitled to indemnification therefor under ? 8 below).

               (c)  Transition.  The  Sellers  will not (and will not permit the
          Company  to) take any action  that is designed or intended to have the
          effect of discouraging any lessor,  sublessor,  sub-lessee,  licensor,
          licensee, franchisee,  customer, supplier, or other business associate
          of the Company from maintaining the same business  relationships  with
          the Company after the Closing as it maintained  with the Company prior
          to the  Closing.  The  Sellers  will  refer all  customer  and  vendor
          inquiries  relating to the businesses of the Company to the Buyer from
          and after the Closing. In addition, Cohen agrees to provide reasonable
          personal post-Closing transition assistance to the Company, commencing
          on the Closing Date through and including the anniversary  date hereof
          in 2002.  The  Company  shall be  responsible  for paying to Cohen any
          reasonable  expenses  for such  assistance  but  shall  not  otherwise
          compensate Cohen for such assistance.
<PAGE>

               (d)  Confidentiality.  Each of the Sellers will treat and hold as
          such all of the  Confidential  Information,  refrain from using any of
          the Confidential Information except in connection with this Agreement,
          and  deliver  promptly  to the Buyer or  destroy,  at the  request and
          option of the Buyer, all tangible  embodiments (and all copies) of the
          Confidential  Information  which are in his or her possession.  In the
          event that the Seller is requested  or required  (by oral  question or
          request  for  information  or  documents  in  any  legal   proceeding,
          interrogatory,   subpoena,  civil  investigative  demand,  or  similar
          process) to disclose any  Confidential  Information,  such Seller will
          notify the Buyer  promptly of the request or  requirement  so that the
          Buyer may seek an  appropriate  protective  order or waive  compliance
          with the  provisions of this 6(d).  If, in the absence of a protective
          order or the  receipt of a waiver  hereunder,  such  Seller is, on the
          advice of counsel,  compelled to disclose any Confidential Information
          to any tribunal, such Seller may disclose the Confidential Information
          to the tribunal;  provided,  however, that the disclosing Seller shall
          use his or her best efforts to obtain, at the request of the Buyer, an
          order or other assurance that confidential  treatment will be accorded
          to  such  portion  of  the  Confidential  Information  required  to be
          disclosed as the Buyer shall designate. The foregoing provisions shall
          not apply to any Confidential Information which is generally available
          to the public immediately prior to the time of disclosure.

               (e)  Covenant  Not  to  Compete.  Cohen  will  not  "directly  or
          indirectly compete" with the Buyer for a period of four (4) years from
          and after the Closing Date. For purposes of this Agreement, the phrase
          "directly or indirectly compete" shall include: (i) owning,  managing,
          operating,   or  controlling,   or  participating  in  the  ownership,
          management,  operation,  or  control  of, or being  connected  with or
          having any interest in, as a stockholder, director, officer, employee,
          agent,  consultant,  assistant,  advisor, sole proprietor,  partner or
          otherwise,  other than as a franchisee of the Buyer or an Affiliate of
          the Buyer,  (A) any mall-based  business  involving the retail sale of
          cookies, pretzels,  cinnamon rolls or bread products (collectively,  a
          "Mall-Based Competing  Business"),  or (B) any non-mall based business
          involving  the retail  sale of  cookies,  pretzels  or  cinnamon  roll
          products (collectively,  a "Non-Mall-Based  Competing Business");  and
          (ii)  soliciting or attempting to solicit the services of any employee
          of the Buyer or any affiliate of the Buyer;  provided,  however,  that
          Cohen shall not be deemed to be  "directly  or  indirectly  competing"
          with Buyer:

                    (i) if Cohen is the owner of less than 1% of the outstanding
               stock of any  publicly  traded  corporation  and he shall  not be
               deemed  to  engage  solely  by  reason  thereof  in  any  of  its
               businesses;
<PAGE>

                    (ii) so long as  Cohen  has not  breached  the  solicitation
               provisions set forth above and has affirmatively  encouraged each
               of such  individuals to continue his employment with the Buyer or
               an Affiliate  of the Buyer,  Cohen shall not be  prohibited  from
               providing  financing for, owning up to twenty-five  percent (25%)
               of, or rendering  consulting services to, any business other than
               a  Mall-Based  Competing  Business  or  Non-Mall-Based  Competing
               Business (or as a franchisee  of the Buyer or an Affiliate of the
               Buyer) organized and principally  owned by any one or more of the
               following  five named  individuals:  Jerome E. Mouton,  Steven J.
               Bryan,  Jason A. Piltzmaker,  Robert Fortner and Steve Backstrom;
               or

                    (iii) if Cohen is  providing  consulting  services  to (A) a
               mall-based business that is not a Mall-Based  Competing Business,
               or (B) a  Non-Mall-  Based  Competing  Business  so  long  as its
               cookie,   pretzel  and  cinnamon  roll  product  sales,   in  the
               aggregate,  do not at any time  exceed five  percent  (5%) of its
               total sales.

               If the  final  judgment  of a  court  of  competent  jurisdiction
          declares  that  any term or  provision  of this ? 6(e) is  invalid  or
          unenforceable,   the   Parties   agree  that  the  court   making  the
          determination of invalidity or  unenforceability  shall have the power
          to reduce the scope,  duration,  or area of the term or provision,  to
          delete  specific  words or  phrases,  or to  replace  any  invalid  or
          unenforceable term or provision with a term or provision that is valid
          and  enforceable and that comes closest to expressing the intention of
          the invalid or  unenforceable  term or provision,  and this  Agreement
          shall be  enforceable  as so modified after the expiration of the time
          within which the judgment may be appealed.

          7. Conditions to Obligation to Close

               (a) Conditions to Obligation of the Buyer.  The obligation of the
          Buyer  to  consummate  the  transactions  to  be  performed  by  it in
          connection  with  the  Closing  is  subject  to  satisfaction  of  the
          following conditions:

                    (i) the representations and warranties set forth in 3(a) and
               4 above shall be true and correct in all material respects at and
               as of the Closing Date;

                    (ii) each of the Sellers  shall have  performed and complied
               with  all  of  his or her  covenants  hereunder  in all  material
               respects through the Closing;

                    (iii) the Company shall have procured all of the third party
               consents  specified in 5(b) above including  without  limitation,
               consent of each of the Company's  landlords and GACC with respect
               to each of the Store  Leases  (including  those listed on 4(c) of
               the Disclosure  Schedule),  all of which shall be satisfactory to
               the Buyer;
<PAGE>

                    (iv) no  action,  suit,  or  proceeding  shall be pending or
               threatened  before any court or  quasi-judicial or administrative
               agency of any federal,  state, local, or foreign  jurisdiction or
               before  any  arbitrator   wherein  an   unfavorable   injunction,
               judgment, order, decree, ruling, or charge would

                         (A)  prevent  consummation  of any of the  transactions
                    contemplated by this Agreement;

                         (B) cause any of the transactions  contemplated by this
                    Agreement to be rescinded following consummation;

                         (C) affect  adversely the right of the Buyer to own the
                    Company Shares and to control the Company; or

                         (D) affect  adversely  the right of the  Company to own
                    its  assets  and to  operate  its  businesses  (and  no such
                    injunction, judgment, order, decree, ruling, or charge shall
                    be in effect);

                    (v) each of the Sellers shall have  delivered to the Buyer a
               certificate to the effect that each of the  conditions  specified
               above in 7(a)(i)-(iv) above is satisfied in all respects;

                    (vi) the  Parties and the Company  shall have  received  all
               other authorizations,  consents, and approvals of governments and
               governmental agencies referred to in 3(a)(ii), 3(b)(ii), and 4(c)
               above;

                    (vii) the Buyer  shall  have  received  from  counsel to the
               Sellers an opinion substantially in the form set forth in Exhibit
               E attached  hereto,  addressed to the Buyer,  and dated as of the
               Closing Date;

                    (viii) at least five (5) business days prior to the Closing,
               the Buyer shall have received the  resignations,  effective as of
               the  Closing,  of the  Company's  directors  and the officers set
               forth on 7(a)(viii) of the Disclosure Schedule;

                    (ix) the Buyer shall have  obtained on terms and  conditions
               satisfactory  to it all of the  financing  it  needs  in order to
               consummate the transactions  contemplated  hereby and the Related
               Transactions;

                    (x) the  closing of each of the Related  Transactions  shall
               have  occurred,  or each of the conditions for the closing of the
               Related  Transactions   concurrently  with  the  Closing  of  the
               transactions  contemplated  by this  Agreement  shall  have  been
               satisfied or waived to the Buyer's satisfaction;
<PAGE>

                    (xi) the Franchisee  Litigation shall have been settled upon
               terms and dismissed with prejudice and on the merits  pursuant to
               documents executed and satisfactory to the Buyer;

                    (xii) the Buyer's due diligence investigation of the Sellers
               and  the  Company  shall  have  been  completed  to  the  Buyer's
               satisfaction;

                    (xiii) all actions to be taken by the Sellers in  connection
               with consummation of the transactions  contemplated  hereby,  and
               all  certificates,  opinions,  instruments,  and other  documents
               required to effect the transactions  contemplated hereby, will be
               reasonably satisfactory in form and substance to the Buyer;

                    (xiv)  the  capital  stock of AFGG,  Inc.  shall  have  been
               transferred  by the Company to Cohen or his designee  pursuant to
               instruments satisfactory to the Buyer;

                    (xv) all voting  trusts,  proxies  and other  agreements  or
               understandings with respect to the voting of the capital stock of
               the Company shall have been terminated before the Closing;

                    (xvi)  the  Sellers   shall   deliver  to  the  Buyer  stock
               certificates  representing  all of  the  issued  and  outstanding
               Company Shares, endorsed in blank or accompanied by duly executed
               assignment documents;

                    (xvii) the  Company  and Cohen  shall have  entered  into an
               agreement  with  the  landlord  under  the  Office  Suite  Lease,
               satisfactory  to the  Buyer,  removing  the  Company  as a  party
               thereto,  providing  for the release of the Company from all past
               and future duties,  obligations and liabilities  thereunder,  and
               providing  for the Buyer's use of two offices  without  charge to
               the Buyer as mutually  agreed  therein for the lesser of a period
               of one  year  after  the  Closing  Date or so long as Cohen or an
               Affiliate of Cohen is a tenant thereunder; and

                    (xviii) the Company and the Sellers  shall deliver the stock
               book,  stock  ledger,  minute  book,  and  corporate  seal of the
               Company.

          The  Buyer  may  waive  any  condition  specified  in this  7(a) if it
          executes  a  writing   so   stating  at  or  prior  to  the   Closing.
          Notwithstanding the foregoing, the Parties agree that the satisfaction
          of the  conditions  at the Closing set forth in  7(a)(iii),  (x),  and
          (xi),  and  the  Closing  of the  transactions  contemplated  by  this
          Agreement are intended to occur simultaneously.  Therefore,  if all of
          the  conditions  set forth in this  section 7(a) (other than those set
          forth in 7(a)(iii), (x) and (xi)) are satisfied at the Pre-Closing and
          remain satisfied through the Closing, then all conditions set forth in
          this 7(a) shall be deemed to have been  satisfied  when the conditions
          in 7(a)(iii), (x), and (xi) have been satisfied.
<PAGE>

               (b)  Conditions to Obligation of the Sellers.  The  obligation of
          the Sellers to consummate the  transactions to be performed by them in
          connection  with  the  Closing  is  subject  to  satisfaction  of  the
          following conditions:

                    (i) the  representations  and  warranties  set forth in 3(b)
               above shall be true and correct in all  material  respects at and
               as of the Closing Date;

                    (ii) the Buyer shall have performed and complied with all of
               its  covenants  hereunder  in all material  respects  through the
               Closing;

                    (iii) no action,  suit,  or  proceeding  shall be pending or
               threatened  before any court or  quasi-judicial or administrative
               agency of any federal,  state, local, or foreign jurisdiction for
               before  any  arbitrator   wherein  an   unfavorable   injunction,
               judgment,  order,  decree,  ruling,  or charge  would (A) prevent
               consummation  of any of the  transactions  contemplated  by  this
               Agreement or (B) cause any of the  transactions  contemplated  by
               this  Agreement to be rescinded  following  consummation  (and no
               such injunction, judgment, order, decree, ruling, or charge shall
               be in effect);

                    (iv)  the  Buyer  shall  have  delivered  to the  Sellers  a
               certificate to the effect that each of the  conditions  specified
               above in 7(b)(i)-(iii) above is satisfied in all respects;

                    (v) the  Parties  and the Company  shall have  received  all
               other authorizations,  consents, and approvals of governments and
               governmental  agencies  referred to in 3(a)(ii),  3(b)(iii),  and
               4(c) above;

                    (vi) the Company shall have transferred the Excluded Assets,
               described on Schedule 7(b)(vi) attached hereto, to Cohen prior to
               the Closing Date;

                    (vii) the closing of each of the Related  Transactions shall
               have  occurred,  or each of the conditions for the closing of the
               Related   Transaction   concurrently  with  the  closing  of  the
               transactions  contemplated  by this  Agreement  shall  have  been
               satisfied or waived to the Sellers' satisfaction; and

                    (viii) all  actions  to be taken by the Buyer in  connection
               with consummation of the transactions  contemplated  hereby,  and
               all  certificates,  opinions,  instruments,  and other  documents
               required to effect the transactions  contemplated hereby, will be
               reasonably satisfactory in form and substance to the Sellers.
<PAGE>

          The Sellers may waive any  condition  specified in this 7(b) if all of
          them execute a writing so stating at or prior to the Closing.

          8. Remedies for Breaches of This Agreement

               (a)  Survival  of  Representations  and  Warranties.  All  of the
          representations  and  warranties  of the  Parties  contained  in  this
          Agreement  shall  survive the Closing  hereunder  (even if the damaged
          Party knew or had reason to know of any misrepresentation or breach of
          warranty at the time of Closing) and continue in full force and effect
          for a period of two (2) years thereafter,  except for  representations
          regarding the Company's Tax Liabilities,  which  representations  will
          expire and be  terminated  on the date of expiration of the statute of
          limitations for collection of such Tax Liabilities.

               (b)  Indemnification  Provisions for Benefit of the Buyer.  Cohen
          and Mildred S. Cohen, jointly and severally, shall indemnify, save and
          hold  harmless  each of the  Buyer,  its  Affiliates  and  each of its
          officers,   directors,   employees,   agents,  legal  representatives,
          advisors,  consultants,  successors  and  assigns  (collectively,  the
          "Buyer Indemnified  Parties"),  from any Adverse Consequences suffered
          or incurred by any of them to the extent  arising  from,  out of or in
          any manner connected with or based on:

                    (i) any breach of any of the representations, warranties and
               covenants of any of the Sellers  contained in this Agreement,  in
               the  Disclosure  Schedule or in any  certificate,  instrument  or
               other document delivered pursuant hereto or thereto;

                    (ii)  any  breach  of any  covenant  of  any of the  Sellers
               contained  in this  Agreement  requiring  performance  after  the
               Closing Date; and

                    (iii) any  Liability  of the Company for the unpaid Taxes of
               any Person (other than the Company)  under Treas.  Reg.  1.1502-6
               (or any similar provision of state,  local, or foreign law), as a
               transferee or successor, by contract, or otherwise.

          In addition, Cohen and Mildred S. Cohen, jointly and severally,  agree
          to indemnify, save and hold harmless the Buyer, its Affiliates and the
          Buyer Indemnified Parties from any Adverse Consequences arising out of
          each of the Tax Matters described in Schedule 4(j).

               (c) Indemnificaiton Provision for Benefit of the Sellers. Subject
          to the  provisions of 8(b) and 8(d), the Buyer shall  indemnify,  save
          and hold  harmless  each of the  Sellers and their  respective  heirs,
          legal representatives,  agents, advisors, consultants,  successors and
          assigns  (collectively  the  "Seller  Indemnified  Parties"),  up to a
          maximum of $1,000,000 in the  aggregate,  from and against all Adverse
          Consequences  arising from, out of or in any manner  connected with or
          based on:
<PAGE>

                    (i)  any  breach  of  any of  the  Buyer's  representations,
               warranties  and  covenants  contained in this  Agreement,  in the
               Disclosure  Schedule or in any  certificate,  instrument or other
               document delivered pursuant hereto or thereto;

                    (ii) any breach of any  covenant of the Buyer  contained  in
               this Agreement requiring performance after the Closing Date; and

                    (iii) any Adverse Consequence arising after the Closing Date
               under Store  Leases (but not under the Office  Suite Lease) under
               which  Cohen  remains a party or  guarantor  after  the  Closing;
               provided,  however, the $1,000,000 limitation in this ?8(c) shall
               not apply to the Buyer's  indemnification  obligations under this
               clause (iii).

               (d) Indemnification  Limitations Notwithstanding the foregoing to
          the  contrary,  (i) none of the Sellers shall be required to indemnify
          the Buyer Indemnified Parties from any Adverse  Consequences  pursuant
          to 8(b)  until  any of the  Buyer  Indemnified  Parties  has  suffered
          Adverse  Consequences in excess of a $100,000.00  aggregate threshold;
          and (ii) the aggregate  liability of the Sellers to the Buyer pursuant
          to this 8 shall not  exceed  $1,000,000.  For  purposes  of clause (i)
          above,  the Seller shall be  obligated to indemnify  the Buyer for the
          first $100,000 of Adverse Consequences only if arising from (i) unpaid
          rent  (including  percentage  rent  accrued up to the  Closing  Date),
          defaults  or other  claims  arising  from  time  periods  prior to the
          Closing  Date; or (ii) Taxes;  provided that the Sellers,  jointly and
          severally,  agree to indemnify,  save and hold harmless the Buyer, its
          Affiliates  and  the  Buyer  Indemnified   Parties  from  any  Adverse
          Consequences arising of out the Tax Matters described in Schedule 4(j)
          on a dollar-for-dollar basis.

               (e) Matters Involving Third Parties

                    (i)  If  any  third  party  shall   notify  any  Party  (the
               "Indemnified  Party")  with respect to any matter (a "Third Party
               Claim")  which  may  give  rise  to a claim  for  indemnification
               against any other Party (the "Indemnifying  Party") under this 8,
               then the Indemnified Party shall promptly notify the Indemnifying
               Party thereof in writing; provided, however, that no delay on the
               part of the Indemnified Party in notifying any Indemnifying Party
               shall  relieve  the   Indemnifying   Party  from  any  obligation
               hereunder unless (and then solely to the extent) the Indemnifying
               Party thereby is prejudiced.

                    (ii) Any  Indemnifying  Party  will have the right to defend
               the Indemnified  Party against the Third Party Claim with counsel
               of its choice satisfactory to the Indemnified Party so long as
<PAGE>

                         (A) the  Indemnifying  Party  notifies the  Indemnified
                    Party in writing within 15 days after the Indemnified  Party
                    has  given   notice  of  the  Third  Party  Claim  that  the
                    Indemnifying Party will indemnify the Indemnified Party from
                    and against the  entirety  of any Adverse  Consequences  the
                    Indemnified Party may suffer resulting from, arising out of,
                    relating  to, in the nature of, or caused by the Third Party
                    Claim;

                         (B) the  Indemnifying  Party  provides the  Indemnified
                    Party with evidence acceptable to the Indemnified Party that
                    the Indemnifying Party will have the financial  resources to
                    defend  against  the  Third  Party  Claim  and  fulfill  its
                    indemnification obligations hereunder;

                         (C) the Third Party Claim  involves  only money damages
                    and does not seek an injunction or other equitable relief;

                         (D) settlement of, or an adverse  judgment with respect
                    to, the Third Party Claim is not, in the good faith judgment
                    of the Indemnified Party, likely to establish a precedential
                    custom or  practice  materially  adverse  to the  continuing
                    business interests of the Indemnified Party; and

                         (E) the Indemnifying  Party conducts the defense of the
                    Third Party Claim actively and diligently.

                    (iii) So long as the  Indemnifying  Party is conducting  the
               defense of the Third  Party  Claim in  accordance  with  8(c)(ii)
               above,

                         (A)  the   Indemnified   Party  may   retain   separate
                    co-counsel at its sole cost and expense and  participate  in
                    the defense of the Third Party Claim;

                         (B) the Indemnified Party will not consent to the entry
                    of any judgment or enter into any settlement with respect to
                    the Third Party Claim without the prior  written  consent of
                    the  Indemnifying  Party (not to be withheld  unreasonably);
                    and

                         (C) the  Indemnifying  Party  will not  consent  to the
                    entry of any  judgment  or enter  into any  settlement  with
                    respect to the Third Party Claim  without the prior  written
                    consent  of  the  Indemnified  Party  (not  to  be  withheld
                    unreasonably).

                    (iv) In the event any of the conditions in 8(c)(ii) above is
               or becomes unsatisfied, however,
<PAGE>

                                       (A)  the  Indemnified  Party  may  defend
                              against,  and consent to the entry of any judgment
                              or enter into any settlement  with respect to, the
                              Third Party Claim in any manner it reasonably  may
                              deem appropriate  (and the Indemnified  Party need
                              not consult with, or obtain any consent from,  any
                              Indemnifying Party in connection therewith);

                                       (B)   the   Indemnifying   Parties   will
                              reimburse  the  Indemnified   Party  promptly  and
                              periodically  for the costs of  defending  against
                              the  Third  Party  Claim   (including   reasonable
                              attorneys' fees and expenses); and

                                       (C) the Indemnifying  Parties will remain
                              responsible  for  any  Adverse   Consequences  the
                              Indemnified   Party  may  suffer  resulting  from,
                              arising out of,  relating to, in the nature of, or
                              caused by the  Third  Party  Claim to the  fullest
                              extent provided in this 8.

                    (f) Determination of Adverse Consequences. The Parties shall
               take into account the time cost of money in  determining  Adverse
               Consequences for purposes of this 8.

                    (g)  Officer/Director  Indemnification.  The Buyer covenants
               and  agrees  that  it will  cause  the  Company  to  perform  the
               Company's  obligations  with  respect to  indemnification  of the
               Sellers who are officers or directors of the Company (as existing
               up to the Closing  Date) to the extent  required by the Company's
               Articles  of  Incorporation,  Bylaws,  and the  Delaware  General
               Corporation Law (the "Corporate Code") as existing on the Closing
               Date. Notwithstanding anything in this Agreement to the contrary,
               and except as set forth in the next sentence, the sole obligation
               with respect to  indemnification of officers and directors of the
               Company  shall be as set  forth in the  preceding  sentence,  and
               Buyer  shall  have  no  personal  obligation  to  indemnify  such
               officers and  directors;  however,  Buyer  hereby  agrees that it
               shall indemnify those Sellers that were officers and directors of
               the  Company  existing  up to the  Closing  Date,  to the  extent
               required  by the  Articles  of  Incorporation,  Bylaws,  and  the
               Corporate  Code,  for all claims and  damages  arising  after the
               Closing  Date and  attributable  to conduct or  omissions  of the
               Company arising after the Closing Date. The  indemnification  set
               forth  in  this  subsection  (g)  is  subject  to  the  following
               limitations:  (i) no Seller shall be entitled to  indemnification
               in the event that the claim for  indemnification  results  from a
               breach of a  representation,  warranty,  or covenant  made by any
               Seller; and (ii) shall not exceed $250,000,  in the aggregate for
               all  Sellers  (together  with  any  non-Seller   officers  and/or
               directors of the Company who receive  indemnification  other than
               through this Agreement).
<PAGE>

                    (h)  Certain  Off-Set  Rights.   At  the  Buyer's  election,
               payments,  if any, to be made by Cohen and Mildred S. Cohen under
               this 8 may be made by reducing, on a dollar-for-dollar basis, any
               unpaid balance of any of the Escrowed Deferred  Payments,  by the
               amount of all or any  portion  of any  Adverse  Consequences  the
               Buyer  may  suffer or incur.  All such  indemnification  payments
               under this 8 shall be deemed  adjustments to the Purchase  Price.
               Notwithstanding  the foregoing,  before any set-off rights may be
               exercised,  the Buyer shall give written  notice to Cohen (and to
               the  Escrow  Agent  so long as it holds or  controls  any  Escrow
               Funds) of any claim for indemnification hereunder,  specifying in
               reasonable detail the grounds for  indemnification and the amount
               of the  set-off,  and Cohen may  object  to any such  set-off  by
               delivering his written  objection to the Buyer (and to the Escrow
               Agent so long as it holds or controls  any Escrow  Funds)  within
               thirty (30) days after Cohen's receipt of the Buyer's notice.  If
               Cohen  fails  to  object   within  the  thirty  (30)  day  period
               specified,  Cohen and  Mildred S. Cohen  shall waive any right to
               object to the Buyer's right of  indemnification  hereunder or the
               amount of the set-off. If Cohen disputes either the Buyer's right
               to  indemnification,  or the amount of the set-off, or both, then
               Escrow  Agent  shall  retain  the amount of the  set-off  pending
               resolution of the dispute,  and Buyer and Seller shall  negotiate
               in good  faith to  resolve  all issues in  dispute.  If,  after a
               period of thirty (30) days  following the date on which Cohen and
               Mildred S. Cohen give Buyer notice of their objection to Seller's
               indemnification  hereunder,  any such matter  remains in dispute,
               the parties shall employ the dispute  resolution  procedures  set
               forth in 10 of this  Agreement.  Each such  Party  agrees to make
               available to the other Party and the attorneys and accountants of
               the other such Party, within a reasonable time after a request is
               made, all books and records which are reasonably required by such
               requesting  Party to  evaluate  a claim  for  indemnification  or
               objection hereunder.

                    (i)  Other   Indemnification   Provisions.   The   foregoing
               indemnification,   set  off  and  recoupment  provisions  are  in
               addition to, and not in derogation of, any statutory,  equitable,
               or  common  law  remedy  any  Buyer  may  have  for  breach  of a
               representation, warranty or covenant.

                    (j) Seller's Release of Claims.  Effective as of the Closing
               Date,  each of the  Sellers  hereby  (i)  releases,  acquits  and
               forever  discharges  the  Company  from any and all  liabilities,
               obligations,  indebtedness, claims, demands, actions or causes of
               action  arising from or relating to any event,  occurrence,  act,
               omission or  condition  occurring  or existing on or prior to the
               Closing  Date,  including,  without  limitation,  any  claim  for
               indemnity or contribution from the Company in connection with the
               obligations or liabilities of the Sellers  hereunder,  except for
               (A) the  indemnification  provided  by 8(c)  hereof and any other
               contractual  obligations of the Buyer to the Sellers set forth in
               this  Agreement,  and (B) interests in benefit plans to which any
               of the Sellers are entitled;  (ii) waives all breaches,  defaults
               or  violations  of each  agreement,  if  any,  among  or  between
               shareholders applicable to the Company Shares and agrees that any
               and all such  agreements  are  terminated as of the Closing Date,
               and  (iii)  waives  any and all  preemptive  or other  rights  to
               acquire any shares of stock of the Company and  releases  any and
               all  claims  arising  in  connection   with  any  prior  default,
               violation   or  failure  to  comply  with  or  satisfy  any  such
               preemptive or other rights.
<PAGE>

                    (k) Release and  Indemnification  from Guarantie.  The Buyer
               shall use  reasonable  efforts and cooperate  with the Sellers to
               have each of the Sellers  released,  as of the Closing Date, from
               all  guaranties  (including  any pledges of assets by any of them
               for debts or  obligations  of the Company)  listed on 4(x) of the
               Disclosure  Schedule attached hereto. From and after the Closing,
               Buyer will defend, indemnify and hold each of the Sellers and the
               Company  harmless  from and against any claims made or threatened
               to be  made,  or loss  incurred,  in  connection  with  any  such
               guaranty,  which  obligations  shall be  separate  and apart from
               those provided in 8.

               9. Termination

                    (a) Termination of Agreement. The Parties may terminate this
               Agreement as provided below:

                         (i)  The  Buyer  and the  Sellers  may  terminate  this
                    Agreement by mutual written consent at any time prior to the
                    Closing;

                         (ii) The Buyer may terminate this Agreement at any time
                    prior to the Closing by giving written notice to the Sellers
                    if the Buyer is not  satisfied in its sole  discretion  with
                    the results of its continuing business, legal and accounting
                    due diligence investigation regarding the Company;

                         (iii) The Buyer may terminate  this Agreement by giving
                    written  notice  to the  Sellers  at any  time  prior to the
                    Closing (A) in the event any of the Sellers has breached any
                    material representation,  warranty, or covenant contained in
                    this  Agreement  in any  material  respect,  the  Buyer  has
                    notified  the  Sellers  of the  breach,  and the  breach has
                    continued  without  cure for a period of  fifteen  (15) days
                    after the notice of breach;  or (B) if the Closing shall not
                    have occurred on or before  September 30, 1998, by reason of
                    the  failure of any  condition  precedent  under 7(a) hereof
                    (unless the failure results  primarily from the Buyer itself
                    breaching   any   representation,   warranty,   or  covenant
                    contained in this Agreement);

                         (iv) The Buyer may terminate  this  Agreement by giving
                    written  notice  to the  Sellers  at any  time  prior to the
                    Closing  in the event that any of the  Related  Transactions
                    shall  be  terminated  or fail  to  close  for  any  reason,
                    including without  limitation,  any cause,  action or reason
                    attributable to the Buyer; and
<PAGE>

                              (v) The Sellers,  owning,  collectively,  not less
                      than 95% of the Company  Shares acting  collectively,  may
                      terminate  this  Agreement  on behalf of all Sellers  (and
                      under such  circumstance  this Agreement  shall  terminate
                      with respect to all Sellers) by giving  written  notice to
                      the  Buyer at any time  prior  to the  Closing  (A) in the
                      event the Buyer has breached any material  representation,
                      warranty,  or covenant  contained in this Agreement in any
                      material  respect,  the Sellers have notified the Buyer of
                      the breach,  and the breach has continued without cure for
                      a period of fifteen  (15) days after the notice of breach;
                      or (B) if the Closing shall not have occurred on or before
                      September  30,  1998,  by  reason  of the  failure  of any
                      condition  precedent under 7(b) hereof (unless the failure
                      results  primarily  from any of the Sellers  breaching any
                      representation,  warranty,  or covenant  contained in this
                      Agreement).

                    (b)  Effect of  Termination.  If any Party  terminates  this
               Agreement  pursuant to 9(a) above,  all rights and obligations of
               the Parties under this Agreement and the Escrow  Agreement  shall
               terminate  without any  Liability of any Party to any other Party
               (except for any Liability of any Party then in breach).

               10. Miscellaneous

                    (a) Press Releases and Public Announcements.  No Party shall
               issue any press release or make any public announcement  relating
               to the  subject  matter of this  Agreement  prior to the  Closing
               without the prior  written  approval of the Buyer and the Seller;
               provided,  however, that any Party may make any public disclosure
               it believes in good faith is required by applicable law (in which
               case the disclosing Party will use its best efforts to advise the
               other Parties prior to making the disclosure).

                    (b) No Third-Party  Beneficiaries.  This Agreement shall not
               confer any  rights or  remedies  upon any  Person  other than the
               Parties and their respective successors and permitted assigns.

                    (c)  Entire   Agreement.   This  Agreement   (including  the
               documents  referred to herein)  constitutes the entire  agreement
               among  the  Parties  and  supersedes  any  prior  understandings,
               agreements,  or representations by or among the Parties,  written
               or oral,  to the extent  they  related in any way to the  subject
               matter hereof.

                    (d)  Succession  and  Assignment.  This  Agreement  shall be
               binding upon and inure to the benefit of the Parties named herein
               and their respective  successors and permitted assigns.  No Party
               may assign  either  this  Agreement  or any of his or its rights,
               interests,  or  obligations  hereunder  without the prior written
               approval of the Buyer and the Seller; provided, however, that the
               Buyer  may (i)  assign  any or all of its  rights  and  interests
               hereunder to one or more of its Affiliates and (ii) designate one
               or more of its  Affiliates to perform its  obligations  hereunder
               (in any or all of which cases the Buyer  nonetheless shall remain
               responsible  for  the  performance  of  all  of  its  obligations
               hereunder).
<PAGE>

                    (e)  Counterparts.  This Agreement may be executed in one or
               more counterparts,  each of which shall be deemed an original but
               all  of  which   together  will   constitute  one  and  the  same
               instrument.

                    (f)  Headings.   The  section  headings  contained  in  this
               Agreement are inserted for convenience  only and shall not affect
               in any way the meaning or interpretation of this Agreement.

                    (g) Notices.  All notices,  requests,  demands,  claims, and
               other  communications  hereunder will be in writing.  Any notice,
               request, demand, claim, or other communication hereunder shall be
               deemed  duly given if (and then two  business  days  after) it is
               sent by registered or certified mail,  return receipt  requested,
               postage prepaid,  and addressed to the intended  recipient as set
               forth below:

             If to any of the Sellers: Deblan Corporation
                              c/o Lawrence J. Cohen
                              8300 F.M. 1960 West, Suite 300
                              Houston, TX 77070

             Copy to:        Chamberlain, Hrdlicka, White, Williams & Martin
                             ATTN:  James J. Spring, III
                             1400 Two Allen Center
                             1200 Smith Street
                             Houston, TX 77002-4310

             If to the Buyer:Mrs. Fields' Original Cookies, Inc.
                             ATTN: Legal Department
                             2855 E. Cottonwood Parkway, Suite 400
                             Salt Lake City, UT 84121

             Copy to:        Jones, Waldo, Holbrook & McDonough
                             ATTN: Glen D. Watkins
                             1500 Wells Fargo Plaza
                             170 So. Main Street
                             Salt Lake City, UT 84101


         Any  Party  may send  any  notice,  request,  demand,  claim,  or other
         communication  hereunder to the  intended  recipient at the address set
         forth  above  using  any  other  means  (including  personal  delivery,
         expedited courier,  messenger service,  telecopy, telex, ordinary mail,
         or electronic  mail), but no such notice,  request,  demand,  claim, or
         other  communication shall be deemed to have been duly given unless and
         until it actually is received by the intended recipient.  Any Party may
         change the address to which notices,  requests,  demands,  claims,  and
         other communications  hereunder are to be delivered by giving the other
         Parties notice in the manner herein set forth.
<PAGE>

               (h)  Governing  Law.  This  Agreement  shall be  governed  by and
          construed in  accordance  with the domestic  laws of the State of Utah
          without  giving  effect to any choice or conflict of law  provision or
          rule  (whether  of the State of Utah or any other  jurisdiction)  that
          would cause the application of the laws of any jurisdiction other than
          the State of Utah.

               (i) Amendments and waivers. No amendment of any provision of this
          Agreement  shall be valid  unless  the same  shall be in  writing  and
          signed by the Buyer and each of the Sellers. No waiver by any Party of
          any  default,  misrepresentation,  or breach of  warranty  or covenant
          hereunder,  whether  intentional  or not, shall be deemed to extend to
          any  prior or  subsequent  default,  misrepresentation,  or  breach of
          warranty or covenant hereunder or affect in any way any rights arising
          by virtue of any prior or subsequent such occurrence.

               (j) Severability. Any term or provision of this Agreement that is
          invalid or unenforceable  in any situation in any  jurisdiction  shall
          not affect the validity or  enforceability  of the remaining terms and
          provisions  hereof or the validity or  enforceability of the offending
          term or provision in any other situation or in any other jurisdiction.

               (k) Expenses.  Each of the Parties will bear his or its own costs
          and  expenses   (including  legal  fees  and  expenses)   incurred  in
          connection  with  this  Agreement  and the  transactions  contemplated
          hereby.

               (l) Construction.  The Parties have  participated  jointly in the
          negotiation and drafting of this Agreement.  In the event an ambiguity
          or question of intent or interpretation  arises,  this Agreement shall
          be construed as if drafted  jointly by the Parties and no  presumption
          or burden of proof shall arise  favoring or  disfavoring  any Party by
          virtue of the authorship of any of the  provisions of this  Agreement.
          Any reference to any federal,  state, local, or foreign statute or law
          shall be deemed also to refer to all rules and regulations promulgated
          thereunder,   unless  the  context   requires   otherwise.   The  word
          "including"  shall mean  including  without  limitation.  The  Parties
          intend that each  representation,  warranty,  and  covenant  contained
          herein shall have independent significance.  If any Party has breached
          any  representation,  warranty,  or covenant  contained  herein in any
          respect, the fact that there exists another representation,  warranty,
          or covenant  relating to the same subject  matter  (regardless  of the
          relative levels of specificity) which the Party has not breached shall
          not detract  from or mitigate  the fact that the Party is in breach of
          the first representation, warranty, or covenant.
<PAGE>

               (m)  Incorporation  of  Exhibits,  Annexes,  and  Schedules.  The
          Exhibits,  Annexes,  and Schedules  identified  in this  Agreement are
          incorporated herein by reference and made a part hereof.

               (n) Specific  Performance.  Each of the Parties  acknowledges and
          agrees  that the other  Parties  would be damaged  irreparably  in the
          event any of the  provisions  of this  Agreement  are not performed in
          accordance  with  their  specific  terms or  otherwise  are  breached.
          Accordingly,  each of the Parties  agrees that the other Parties shall
          be entitled to an injunction or injunctions to prevent breaches of the
          provisions  of  this  Agreement  and  to  enforce   specifically  this
          Agreement and the terms and provisions hereof in any action instituted
          in any  court  of  the  United  States  or any  state  thereof  having
          jurisdiction  over the Parties and the matter in addition to any other
          remedy to which they may be entitled, at law or in equity.

               (o) Dispute Resolution. Any dispute arising out of or relating to
          this   Agreement,   including,   but  not  limited   to,   claims  for
          indemnification  pursuant to Section 8 shall be resolved in accordance
          with the procedures  specified in this Section 10, which shall be sole
          and exclusive procedures for the resolution of any such disputes.

                    (i) The parties  shall  attempt in good faith to resolve any
               dispute arising out of or relating to this Agreement  promptly by
               negotiation between the Seller and his appointed  representatives
               and  executives  of the Buyer who, if  possible,  are at a higher
               level of management  than the persons with direct  responsibility
               for administration of this Agreement.

                         (A) Any Party may give the other Party  written  notice
                    of  any  dispute  not  resolved  in  the  normal  course  of
                    business.  Within 15 days after delivery of the notice,  the
                    receiving   Party  shall  submit  to  the  other  a  written
                    response.  The  notice  and  response  shall  include  (1) a
                    statement  of  each  Party's   position  and  a  summary  of
                    arguments  supporting  that  position,  and (2) the name and
                    title of the executive who will  represent that Party and of
                    any other person who will accompany the executive. Within 30
                    days after  delivery of the disputing  Party's  notice,  the
                    executives   of  both  parties  shall  meet  at  a  mutually
                    acceptable  time and place,  and thereafter as often as they
                    reasonably  deem  necessary,   to  attempt  to  resolve  the
                    dispute. All reasonable requests for information made by one
                    Party to the other will be honored.

                         (B) If the  matter  has  not  been  resolved  by  these
                    persons  within  sixty  (60) days of the  disputing  Party's
                    notice,  or if the parties  fail to meet within  thirty (30)
                    days of the  disputing  Party's  notice,  either  Party  may
                    initiate mediation as provided hereinafter.
<PAGE>

                         (C)  All  negotiations  pursuant  to  this  clause  are
                    confidential   and  shall  be  treated  as  compromise   and
                    settlement negotiations for purposes of the Federal Rules of
                    Evidence and State rules of evidence.

                    (ii) If the dispute has not been resolved by  negotiation as
               provided herein, the Parties shall endeavor to settle the dispute
               by  nonbinding  mediation  and to bear  equally  the costs of the
               mediation. The Parties will jointly appoint a mutually acceptable
               mediator  promptly  after a request for  mediation is made by any
               Party.  The Parties agree to participate in the mediation and all
               related negotiations in good faith.

                    (iii) If the  dispute has not been  resolved by  non-binding
               means as provided herein within 90 days of the initiation of such
               procedure,  either Party may initiate  litigation  (upon 30 days'
               written notice to the other Party);  provided,  however,  that if
               one Party has requested the other to participate in a non-binding
               procedure and the other has failed to participate, the requesting
               Party may  initiate  litigation  before  expiration  of the above
               period.

                    (iv) The  procedures  specified  in this 10(o)  shall be the
               sole and  exclusive  procedures  for the  resolution  of disputes
               between the Parties arising out of or relating to this Agreement;
               provided,  however,  that a Party, without prejudice to the above
               procedures,  may file a complaint  (for statute of limitations or
               venue reasons) or to seek temporary or preliminary  injunctive or
               other  provisional  judicial relief, if in its sole judgment such
               action is  necessary to avoid  irreparable  damage or to preserve
               the status quo. Despite such action, the Parties will continue to
               participate  in good faith in the  procedures  specified  in this
               Section.

                    (v) All applicable  statues of limitation and defenses based
               upon the  passage  of time shall be tolled  while the  procedures
               specified in this Section are pending. The Parties will take such
               action, if any, required to effectuate such tolling.

                    (vi) Each Party is  required  to  continue  to  perform  its
               obligations  under this Agreement pending final resolution of any
               dispute arising out of or relating to this Agreement.

               (p) Submission to Juridiction.  Any action or proceeding  arising
          out of or relating to this Agreement  shall be heard and determined in
          any state or federal court sitting (i) in Salt Lake City,  Utah,  with
          respect  to actions  or  proceedings  in which the Buyer is named as a
          defendant,  or (ii) in  Houston,  Texas,  with  respect  to actions or
          proceedings in which any of the Sellers is named as a defendant.  Each
          of the  Parties  submits  to the  jurisdiction  of any  such  state or
          federal  court.  Each  Party  also  agrees  not to bring any action or
          proceeding  arising out of or relating to this  Agreement in any other
          court. Each of the Parties waives any defense of inconvenient forum to
          the  maintenance of any action or proceeding so brought and waives any
          bond,  surety,  or other  security that might be required of any other
          Party with respect thereto. Each Party agrees that a final judgment in
          any action or proceeding  so brought  shall be  conclusive  and may be
          enforced by suit on the  judgment or in any other  manner  provided by
          law or at equity.
<PAGE>

               (q)  Attorney's  Fees.  Should any  litigation be commenced  with
          respect  to any  matters  governed  by this  Agreement  or the  Escrow
          Agreement, the Party prevailing shall be entitled, in addition to such
          other relief as may be granted,  to a reasonable  sum for such Party's
          attorneys'  fees  and  expenses   determined  by  the  court  in  such
          litigation.

               (r)  Joinder of Spouse.  The spouse of certain of the  Sellers is
          executing this Agreement to acknowledge its fairness and that it is in
          such spouse's best interests to bind such spouse's  community property
          interest, if any, to the terms of this Agreement.


         IN WITNESS WHEREOF,  the Parties hereto have executed this Agreement as
of the date first above written.


         BUYER:                  MRS. FIELDS' ORIGINAL COOKIES, INC.


                                  By:/s/Michael R. Ward

                                  Its: VP


         SELLERS:

                                /s/Lawrence J. Cohen
                                Lawrence J. Cohen


                                /s/Mildred S. Cohen
                                Mildred S. Cohen



                                /s/Jerome E. Mouton
                                Jerome E. Mouton

<PAGE>


                                /s/Martha Mouton
                                [SPOUSE]



                                 /s/Steven J. Bryan
                                 Steven J. Bryan



                                 /s/Elizabeth R. Bryan
                                 [SPOUSE]


                                 /s/Jason A. Piltzmaker
                                 Jason A. Piltzmaker



                                 /s/Michele Piltzmaker
                                 [SPOUSE]




                                                                     EXHIBIT 2.4






                            ASSET PURCHASE AGREEMENT

                            Dated as of July 29, 1998


                                     between



                       MRS. FIELDS' ORIGINAL COOKIES, INC.

                                    as Buyer,


                                       and



                ASK & MSK FAMILY LIMITED PARTNERSHIP-II(B), LTD.


                                    as Seller









<PAGE>


                                TABLE OF CONTENTS

                                                                            Page


1.       Purchase, Sale and Assumption.......................................  1
2.       Closing; Transactions to be Effected................................  4
3.       Conditions to Closing...............................................  5
4.       Representations and Warranties of the Seller........................  6
5.       Representations and Warranties of the Buyer.........................  7
6.       Payment of Taxes and Liabilities....................................  7
7.       Employment of Employees.............................................  8
8.       Assignment..........................................................  8
9.       No Third-Party Beneficiaries........................................  8
10.      Expenses............................................................  8
11.      Amendments; Waiver..................................................  9
12.      Notices.............................................................  9
13.      Interpretation...................................................... 10
14.      Counterparts........................................................ 10
15.      Entire Agreement.................................................... 10
16.      Fees................................................................ 10
17.      Severability........................................................ 10
18.      Attorney's Fees..................................................... 10
19.      [Intentionally Omitted]............................................. 10
20.      Governing Law....................................................... 11
21.      Remedies............................................................ 11
22.      Release of the Seller............................................... 11

Exhibits:

A        -........List of Stores
B        -........Bill of Sale and Allocation of Purchase Price

Disclosure Schedules:

?1(c)(ii).........Assumed Liabilities
?4(b)    .........Title to Acquired Assets
?4(c)    .........Litigation


<PAGE>


                            ASSET PURCHASE AGREEMENT

                       MRS. FIELDS' ORIGINAL COOKIES, INC.


         ASSET PURCHASE AGREEMENT  ("Agreement"),  dated as of July 29, 1998, by
and  between  MRS.  FIELDS'  ORIGINAL  COOKIES,  INC.,  a  Delaware  corporation
("Buyer"),  and ASK & MSK  FAMILY  LIMITED  PARTNERSHIP-II(B),  LTD.,  a Florida
limited partnership ("Seller");  each a "party" in the singular and "parties" in
the plural.

     A. The Seller is a franchisee of Great  American  Cookie  Company,  Inc., a
Delaware corporation ("Franchisor").

     B. The parties desire that the Buyer purchase from the Seller, and that the
Seller sell to the Buyer,  the Acquired  Assets  (defined  below),  and that the
Buyer assume the Assumed Liabilities (defined below), upon the terms and subject
to the conditions set forth in this Agreement;

         NOW, THEREFORE,  in consideration of the premises and of the respective
representations,  warranties,  covenants,  agreements and  conditions  contained
herein, the parties hereto hereby agree as follows:


         1.       Purchase, Sale and Assumption.

                  (a)  Purchase  and  Sale.  On the  terms  and  subject  to the
         conditions  of this  Agreement,  the Seller  agrees to sell,  transfer,
         assign and  deliver to the  Buyer,  and the Buyer  agrees to accept and
         purchase  from the Seller,  at the Closing  (defined  below),  free and
         clear of Liens  (defined  below),  the  assets of the  Seller  used and
         employed by the Seller in the operation of its retail  cookie  business
         at each of the  stores,  and  any  related  carts  and  kiosks  (each a
         "Store";  collectively,  the "Stores")  listed on Exhibit A, as follows
         (such assets and  properties  being herein  called,  collectively,  the
         "Acquired Assets"): (i) all leasehold rights, interests,  improvements,
         fixtures,  signage,  easements,  rights-of-way and other  appurtenances
         thereto,  including  without  limitation  those governed by each of the
         real property leases,  covering the respective  premises of each of the
         Stores,  which at the  Closing  shall be  assigned by the Seller to the
         Buyer (or its designated affiliates) and assumed by the Buyer; (ii) all
         tangible personal  property,  such as machinery,  equipment,  supplies,
         inventories (unless designated by the Buyer on or before the Closing as
         an  Excluded  Asset),   furniture  and  tools;  (iii)  all  agreements,
         contracts and  instruments  (but  excluding  the  Franchise  Agreements
         described  on Exhibit A between  the Seller and Great  American  Cookie
         Company, Inc. ("Franchisor"),  and any related license, development and
         guarantee  agreements,   as  amended   (collectively,   the  "Franchise
         Agreements"))  that are assumed in writing by the Buyer at the Closing;
         (iv) all  customer  and  vendor  lists;  (v) all  recipes,  techniques,
         processes,  methods  of  production  and  commercialization,   training
         methods and  know-how  owned by the Seller;  (vi) store change funds in
         the  aggregate  amount of $251.00 per Store  (collectively,  the "Store
         Cash");  (vii) deposits made in connection with lease,  utility service
         and other similar agreements; (viii) rebates and prepaid expenses; (ix)
         all  inventory of batter and other  ingredients,  paper wares and other
         items on hand or on order and all cookies, other baked goods, completed
         goods and work in process (collectively, the "Inventory"). The Acquired
         Assets shall be  transferred  and conveyed to the Buyer at the Closing,
         free and clear of all Liens (as defined  below),  pursuant to a bill of
         sale (the "Bill of Sale") substantially in the form of Exhibit B.
<PAGE>

                  (b) Excluded  Assets.  The Acquired  Assets shall include only
         those  assets of the Seller  specifically  described  in  Section  1(a)
         above.  Notwithstanding  anything to the contrary  expressed or implied
         herein,  the Acquired Assets shall not include the following  assets of
         the Seller:  (i) all cash on hand or on deposit,  whether at a Store or
         in bank accounts, other than the Store Cash; (ii) all rights and claims
         of the  Seller  under the  Franchise  Agreements;  (iii) all rights and
         claims of the Seller with respect to the Excluded  Liabilities (defined
         below);  (iv) the Seller's rights under this Agreement;  (v) all of the
         Seller's  corporate  records,  books,  ledgers,  books of account,  tax
         returns   and   information   relating   thereto,   files,   documents,
         correspondence;  and (vi) any other  assets of the Seller not  directly
         used in the  conduct of the  Seller's  retail  cookie  business  at the
         Stores.  The  assets of the  Seller  that are not  included  within the
         Acquired Assets are herein referred to as the "Excluded Assets."

                  (c)  Assumed  Liabilities.  On the  terms and  subject  to the
         conditions  of this  Agreement,  the  Buyer  agrees to  assume,  at and
         effective from the Closing, the Assumed Liabilities.  The term "Assumed
         Liabilities"  means,   collectively,   the  following  liabilities  and
         obligations of the Seller:  (i) all  obligations  under the agreements,
         contracts,  leases, licenses, and other arrangements referred to in the
         description of Acquired  Assets either (A) to furnish  goods,  services
         and other non-cash  benefits to another party after Closing,  or (B) to
         pay for goods,  services and other non-cash benefits that another party
         will furnish to the Acquired Business after Closing; and (ii) all other
         liabilities  of the Seller  assumed in writing  and listed on  Schedule
         1(c)(ii).

                  (d)  Excluded  Liabilities.  The term  "Excluded  Liabilities"
         means any  liability or obligation of the Seller that is not an Assumed
         Liability.

                  (e) Purchase Price. The purchase price for the Acquired Assets
         (the  "Purchase  Price") shall be the sum of (i) Eight Hundred  Sixteen
         Thousand Dollars  ($816,000.00),  plus; (ii) Seven Hundred  Fifty-Three
         Dollars  ($753.00)  representing  the amount of the "Store Cash",  plus
         (iii) the value of the  Inventory,  determined  as  provided in Section
         1(f) below,  plus (iv) the aggregate amount of all deposits and prepaid
         expenses that are included in the Acquired Assets, determined as of the
         close of business as of the day immediately preceding the date on which
         the Closing shall occur.  The Purchase  Price shall be allocated  among
         the Stores in accordance with Exhibit A.
<PAGE>

                  (f)  Determination of Inventory Value.  Immediately  following
         the  close of  business  on the day  preceding  the  date on which  the
         Closing is to occur,  the Buyer and the Seller shall  jointly count and
         value the Inventory. The Inventory shall be valued at the Seller's cost
         thereof.

                  (g) Proration. All utility charges, rental charges, Taxes, and
         other  like  items  assessed  or  payable  with  respect  to any of the
         Acquired  Assets for the period in which the  Closing  occurs  shall be
         prorated  as of the date of Closing  between  the Buyer and the Seller.
         The parties  shall use their  commercially  reasonable  best efforts to
         determine the amount of any such  prorated  items as of the Closing and
         shall,  to the extent of information  available at the time of Closing,
         prorate  such  items  between  them as herein  provided.  To the extent
         information  relating to such  prorated  items is not  available at the
         time of Closing,  the parties  shall,  as soon as  practical  after the
         Closing,  examine all  relevant  books and records in order to make the
         determination  of the  apportionments  of such prorated items as herein
         provided.  Payment  of any such  items  which are not  apportioned  and
         prorated at the Closing shall be made to the appropriate party by check
         within  thirty  (30) days after  such  determination.  Proration  of ad
         valorem taxes  (whether  assessed  against real  property  interests or
         personal  property)  shall be  determined  based upon  previous  year's
         taxes.

                  (h) Certain  Consents.  To the extent that the Seller's rights
         under any agreement, contract, commitment, lease, permit, real property
         lease or other Acquired Asset to be assigned to the Buyer hereunder may
         not be assigned  without the  consent of another  person  which has not
         been  obtained  prior to the  Closing,  and which is  important  to the
         ownership,  use or disposition by the Buyer of an Acquired Asset,  this
         Agreement  shall not  constitute  an agreement to assign the same if an
         attempted  assignment would constitute a breach thereof or be unlawful,
         and the Seller,  at the  Buyer's  expense,  shall use its  commercially
         reasonable  efforts to obtain any such required  consent(s) as promptly
         as  possible.  If any such  consent  shall  not be  obtained  or if any
         attempted  assignment  would be ineffective or would impair the Buyer's
         rights under the Acquired Asset in question so that the Buyer would not
         in effect  acquire the benefit of all such rights,  the Seller,  to the
         maximum extent permitted by law and the specific Acquired Asset, and at
         the Buyer's  expense,  shall act after the Closing as the Buyer's agent
         in order to obtain for the Buyer the benefits thereunder.
<PAGE>

                  (i) Further Assurances. The Seller from time to time after the
         Closing, at the Buyer's request and expense, will execute, acknowledge,
         and  deliver to the Buyer  such other  instruments  of  conveyance  and
         transfer and will take such other  actions and execute and deliver such
         other documents,  certifications,  and further  assurances as the Buyer
         may reasonably  require in order to vest more effectively in the Buyer,
         or to put the Buyer more fully in  possession  of, any of the  Acquired
         Assets,  or to  better  enable  the  Buyer  to  complete,  perform,  or
         discharge any of the Assumed  Liabilities.  Each of the parties  hereto
         will  cooperate  with the other and  execute  and  deliver to the other
         parties hereto such other instruments and documents and take such other
         actions as may be reasonably  requested  from time to time by any other
         party  hereto as  necessary  to carry out,  evidence,  and  confirm the
         intended purposes of this Agreement.

                  (j) Bulk Sales. The parties intend and agree that the purchase
         and sale of the Acquired  Assets is excluded from the  requirements  of
         so-called  "Uniform  Commercial  Code - Bulk Transfers" laws (the "Bulk
         Sales  Laws").  However,  to the extent that the Bulk Sales Laws apply,
         the parties hereby waive any compliance therewith.  In consideration of
         the Buyer's agreement to waive any such compliance:

                           (i) the Seller shall  furnish to the Buyer before the
                  Closing a list, certified by a financial officer of the Seller
                  having knowledge thereof,  setting forth the Seller's accounts
                  payable  (and  pay-off  amounts  therefor)  as of the  Closing
                  (including,   without   limitation,   all  accounts  with  and
                  liabilities  to any persons  that may have a remedy  under the
                  Bulk  Sales  Laws,   if   applicable,   with  respect  to  the
                  transactions contemplated by this Agreement (collectively, the
                  "Vendor Accounts")); and
<PAGE>

                           (ii)  the  Seller  hereby  agrees  that,  each of the
                  Vendor  Accounts shall be paid in full at the Closing from the
                  Purchase Price, unless (A) the Seller has a good faith dispute
                  with respect to any Vendor  Accounts,  in which case a portion
                  of the  Purchase  Price  sufficient  to fully  pay each of the
                  disputed  Vendor  Accounts will be withheld at the Closing and
                  deposited  into  and  thereafter   disbursed  from  an  escrow
                  administered  by  an  independent   escrow  agent  established
                  pursuant to mutually agreed  instructions of the Buyer and the
                  Seller;  or (B) the payoff  amount  cannot be  ascertained  or
                  verified  by the  Closing  Date,  in  which  case  the  amount
                  reasonably  estimated  by the  Buyer  and the  Seller  that is
                  necessary to fully pay all amounts accrued through the Closing
                  with  respect to any such  Vendor  Accounts  shall be withheld
                  from the Purchase  Price and deposited into and disbursed from
                  an escrow established in the manner specified in the preceding
                  clause (A) of this Section 1(f)(ii).

         2.       Closing; Transactions to be Effected.

                  (a) Closing.  The closing (the  "Closing") of the purchase and
         sale of the Acquired  Assets and the Buyer's  assumption of the Assumed
         Liabilities  shall be held at the offices of Alston & Bird, in Atlanta,
         Georgia,  at a time and date  established  by  agreement of the parties
         within  ten (10)  business  days  after  all of the  conditions  to the
         Closing set forth in Section 3 below are satisfied or waived.  The date
         on which the  Closing  shall  occur is  hereinafter  referred to as the
         "Closing Date".

                  (b) Transactions to be Effected.  At the Closing, on the terms
         and subject to the conditions of this Agreement:

                           (i)  the  Seller  shall   deliver  to  the  Buyer  an
                  appropriately executed and authenticated Bill of Sale and such
                  other instruments of sale, assignment, transfer and conveyance
                  to the  Buyer  of the  Acquired  Assets  as the  Buyer  or its
                  counsel  may  reasonably  request,   such  instruments  to  be
                  reasonably satisfactory in form to the Buyer and its counsel;

                           (ii)  the  Buyer  shall  deliver  to the  Seller  the
                  Purchase  Price by wire transfer to a bank account which shall
                  be  designated  in writing by the Seller at least two business
                  days prior to the Closing Date; and
<PAGE>

                           (iii) the Buyer shall use its commercially reasonable
                  best  efforts  to  cause  the   Franchisor  to  terminate  the
                  Franchise  Agreements  as of the  Closing  and to release  the
                  Seller from any and all obligations thereunder (other than the
                  payment of franchisee fees payable  thereunder for any periods
                  ending  on or  prior to the date of  Closing).  The  Agreement
                  pursuant to which such Franchise Agreements are terminated and
                  such  obligations of the Seller  thereunder are released shall
                  be in form and substance reasonably satisfactory to the Seller
                  and its counsel. The Seller agrees to pay to the Franchisor at
                  the time of Closing all  franchise  fees payable under or with
                  respect to such Franchise Agreements for all periods ending on
                  or prior to the date of Closing.

         3.       Conditions to Closing.

                    (a)  Buyer's  Obligation.  The  obligation  of the  Buyer to
               purchase the Acquired Assets is subject to the  satisfaction  (or
               waiver  by  the  Buyer)  as  of  the  Closing  of  the  following
               conditions:

                           (i) The  representations and warranties of the Seller
                  made in this  Agreement  shall be true and  correct  as of the
                  date  hereof and on and as of the  Closing,  as though made on
                  and  as of  the  Closing  Date,  and  the  Seller  shall  have
                  performed  or  complied  in all  material  respects  with  all
                  obligations  and  covenants  required by this  Agreement to be
                  performed  or  complied  with by the Seller by the time of the
                  Closing;  and the Seller  shall have  delivered to the Buyer a
                  certificate  dated the Closing  Date,  signed by an authorized
                  officer  or  representative  of  the  Seller,  confirming  the
                  foregoing;

                           (ii)  No   injunction   or  order  of  any  court  or
                  administrative  agency  of  competent  jurisdiction  shall  be
                  threatened or in effect, and no statute, rule or regulation of
                  any  governmental  authority of competent  jurisdiction  shall
                  have been  promulgated  or enacted,  as of the  Closing  which
                  restrains,  prohibits  or  adversely  affects the purchase and
                  sale of the Acquired Assets; and
<PAGE>

                           (iii) The Buyer shall have completed the  acquisition
                  of all of the stock of Cookies USA,  and shall have  completed
                  its senior notes offering in the current anticipated amount of
                  $40,000,000.

                  (b) Seller's Obligation. The obligation of the Seller to sell,
         assign,  transfer  and  deliver  the  Acquired  Assets  to the Buyer is
         subject  to  the  satisfaction  or  waiver  as of  the  Closing  of the
         following conditions:

                           (i) The  representations  and warranties of the Buyer
                  made in this  Agreement  shall be true and  correct  as of the
                  date  hereof and on and as of the  Closing,  as though made on
                  and as of the Closing Date, and the Buyer shall have performed
                  or complied in all material  respects with all obligations and
                  covenants  required  by  this  Agreement  to be  performed  or
                  complied with by the Buyer by the time of the Closing; and the
                  Buyer shall have  delivered to the Seller a certificate  dated
                  the Closing  Date and signed by an  authorized  officer of the
                  Buyer confirming the foregoing; and

                           (ii) The conditions  contemplated by Section 3(a)(ii)
shall have been satisfied; and

                           (iii)  The  Franchise   Agreements  shall  have  been
                  terminated  as of the Closing  and the Seller  shall have been
                  released from all liability thereunder (other than the payment
                  of  franchise  fees  accrued  and  unpaid  to the  date of the
                  Closing),  and the  Seller  shall  have  received  a  document
                  evidencing such  termination and release in form and substance
                  reasonably satisfactory to the Seller and its counsel.

         4.  Representations  and  Warranties  of the Seller.  The Seller hereby
represents  and  warrants  to the Buyer that the  statements  contained  in this
Section 4 are correct and complete as of the date of this  Agreement and will be
correct and  complete as of the Closing  Date (as though made then and as though
the Closing Date were substituted for the date of this Agreement throughout this
Section 4),  except as set forth in the  disclosure  schedule  delivered  by the
Seller to the Buyer on the date hereof (the "Disclosure Schedule").
<PAGE>

                  (a) Organization  and Standing of the Seller.  The Seller is a
         limited partnership duly formed,  validly existing and in good standing
         under the laws of Florida.  All acts and other proceedings  required to
         be taken  by the  Seller  to  authorize  the  execution,  delivery  and
         performance of this Agreement and the  consummation of the transactions
         contemplated hereby have been duly and properly taken.

                  (b) Title to Acquired Assets.  Except as set forth in Schedule
         4(b), the Seller has good and marketable  title to the Acquired Assets,
         free and clear of all mortgages,  liens,  claims,  security  interests,
         pledges, restrictions, charges or encumbrances of any nature whatsoever
         (collectively,  "Liens").  At the Closing,  the Buyer shall acquire the
         Acquired Assets free and clear of all Liens.

                  (c)  Litigation.  Schedule  4(c)  sets  forth  a  list  of all
         lawsuits,  claims,  proceedings or investigations  pending,  or, to the
         knowledge of the Seller,  threatened, as of the date of this Agreement,
         against or affecting any of the Acquired Assets.

         5.  Representations  and  Warranties  of the  Buyer.  The Buyer  hereby
represents and warrants to the Seller as follows:

                  (a)  Authority.  The Buyer is a  corporation  duly  organized,
         validly  existing and in good  standing  under the laws of the State of
         Delaware.  The Buyer has all requisite corporate power and authority to
         enter  into  this   Agreement  and  to  consummate   the   transactions
         contemplated   hereby  and  thereby.   All  corporate  acts  and  other
         proceedings  required  to be  taken  by  the  Buyer  to  authorize  the
         execution,   delivery  and   performance  of  this  Agreement  and  the
         consummation of the transactions  contemplated  hereby and thereby have
         been duly and properly taken.

                  (b) Actions and Proceedings, etc. There are no actions, suits,
         claims or  proceedings  pending or, to the best knowledge of the Buyer,
         threatened  against  the  Buyer,  which are  likely to have a  material
         adverse   effect  on  the  ability  of  the  Buyer  to  consummate  the
         transactions contemplated hereby.
<PAGE>

 .        6.       Payment of Taxes and Liabilities

                  (a)      Taxes.

                           (i) The Seller  shall be liable for and  promptly pay
                  Taxes applicable to any of the Acquired Assets or the business
                  conducted by the Seller with the Acquired Assets, in each case
                  attributable  to taxable years or periods  (including  partial
                  periods)  ending at the time of or prior to the  Closing.  The
                  Buyer  shall be liable for and shall pay all Taxes  applicable
                  to the Acquired Assets or the business  conducted by the Buyer
                  with the  Acquired  Assets  that are  attributable  to taxable
                  years  or  periods   (including   partial  periods)  beginning
                  immediately after the Closing. For purposes of this Agreement,
                  "Taxes" shall mean federal,  state,  local or foreign  income,
                  gross  receipts,   property,   sales,  use,  license,  excise,
                  franchise,  employment,  payroll, withholding,  alternative or
                  add-on  minimum,  ad  valorem,  transfer or excise tax, or any
                  other  tax,  customs,  duty,  governmental  fee or other  like
                  assessment or charge of any kind whatsoever, together with any
                  interest or penalty, imposed by any governmental authority.

                           (ii)  Notwithstanding  paragraph  (i), any sales Tax,
                  use Tax, property transfer or gains Tax, statutory  transferee
                  liabilities  arising from the purchase of the Acquired Assets,
                  documentary  stamp Tax or similar Tax attributable to the sale
                  or transfer of the Acquired  Assets or the business  conducted
                  by the Seller with the  Acquired  Assets  shall be paid by the
                  Seller.

                           (iii) The  Seller or the  Buyer,  as the case may be,
                  shall  provide  prompt  reimbursement  for any Tax paid by one
                  party, all or a portion of which is the  responsibility of the
                  other party in accordance with the terms of this Section 6(a).
                  Within a reasonable time prior to the payment of any such Tax,
                  the party paying such Tax shall give notice to the other party
                  of the Tax payable and the portion  which is the  liability of
                  each such party or parties, although failure to do so will not
                  relieve  such party or parties  from its  liability  hereunder
                  except  to the  extent  such  party  is  materially  adversely
                  affected thereby.

                  (b)      Other Liabilities.

                           (i) The Seller  shall be liable for and shall pay all
                  Excluded   Liabilities,   Vendor   Accounts   and  Bulk  Sales
                  Liabilities.
<PAGE>

                           (ii) The Buyer  shall be liable for and shall pay all
Assumed Liabilities.

         7.  Employment  of Employees.  On the date of Closing,  the Buyer shall
offer employment to substantially all of the salaried and non-salaried employees
of the Seller who are employed in the  operation of the Stores.  The  employment
offered  by the  Buyer  shall  be "at  will,"  and the  Buyer  shall be under no
obligation to continue such employment following the date of Closing. The Seller
shall terminate the employment of all of its salaried and non-salaried employees
who are  employed in the  operation of the Stores as of the close of business on
the  date of  Closing,  and the  Seller  shall  be  responsible  for all  wages,
salaries,  and other  benefits,  if any, due and owing to such Employees for all
periods ending on or prior to the date of Closing. Additionally, the Buyer shall
cause  all Store  managers  who  become  employed  by the  Buyer to be  covered,
commencing  on the first day of such  employment,  under the Buyer's  health and
medical welfare and benefit plans without any waiting  period,  with a waiver of
pre-existing  conditions,  and  otherwise  on the same  terms as such  insurance
coverages are provided generally to the employees of the Buyer.

         8. Assignment.  This Agreement and the rights and obligations hereunder
shall not be assignable or transferable  by the Buyer or the Seller,  other than
to an affiliate of either,  without the prior written consent of the other party
hereto.

         9. No  Third-Party  Beneficiaries.  Except  as  provided  for  released
parties in Section 22,  this  Agreement  is for the sole  benefit of the parties
hereto and their permitted assigns and nothing herein expressed or implied shall
give or be  construed  to give to any person or entity,  other than the  parties
hereto and such assigns, any legal or equitable rights hereunder.

         10. Expenses.  Whether or not the transactions  contemplated hereby are
consummated, except as otherwise expressly provided in this Agreement, all costs
and expenses  incurred in connection  with this  Agreement and the  transactions
contemplated  hereby  shall  be paid  by the  party  incurring  such  costs  and
expenses.

         11. Amendments; Waiver. No amendment of any provision of this Agreement
shall be valid  unless  the same  shall be in  writing  and signed by all of the
parties. No waiver by any party of any default, misrepresentation,  or breach of
warranty or covenant  hereunder,  whether intentional or not, shall be deemed to
extend  to any  prior or  subsequent  default,  misrepresentation,  or breach of
warranty or covenant hereunder or affect in any way any rights arising by virtue
of any prior or subsequent such occurrence.
<PAGE>

         12. Notices. All notices or other communications  required or permitted
to be given hereunder shall be in writing and shall be delivered by hand or sent
prepaid  telex,  cable or telecopy,  or sent,  postage  prepaid,  by registered,
certified or express mail, or reputable  overnight  courier service and shall be
deemed given when so delivered by hand,  telexed,  cabled or  telecopied,  or if
mailed,  three days after  mailing (one business day in the case of express mail
or overnight courier service), as follows:

                  (i)      if to the Seller:

                           Mr. Arthur S. Karp
                           7902 Sanderling Road
                           Sarasota, FL  34242
                           Telecopy:  (941) 346-3049

                  with a copy to:

                           Alston & Bird
                           1 Atlanta Center
                           1201 West Peachtree Street
                           Atlanta, GA  30309-3424
                           Attn:  Sidney J. Nurkin
                           Telecopy:  (404) 881-7777

                  (ii)     if to the Buyer:

                           Mrs. Fields' Original Cookies
                           2855 E. Cottonwood Parkway, Suite 400
                           Salt Lake City, Utah  84121
                           Attention:  Legal Department
                           Telecopy:  (801) 736-5945

                  with a copy to:

                           Jones, Waldo, Holbrook & McDonough, P.C.
                           170 South Main Street, Suite 1500
                           Salt Lake City, Utah 84101
                           Attention:  Glen D. Watkins
                           Telecopy:  (801) 328-0537


         13.  Interpretation.  The headings contained in this Agreement,  in any
exhibit or Schedule hereto and in the table of contents to this  Agreement,  are
for  reference  purposes  only and shall not  affect in any way the  meaning  or
interpretation of this Agreement.
<PAGE>

         14.  Counterparts.  This  Agreement  may be  executed  in  one or  more
counterparts,  all of which shall be considered one and the same agreement,  and
shall become  effective when one or more such  counterparts  have been signed by
each of the parties and delivered to the other party.

         15. Entire Agreement.  This Agreement contains the entire agreement and
understanding  between the parties  hereto  with  respect to the subject  matter
hereof and supersedes all prior agreements,  representations and understandings,
written or oral,  relating to such subject  matter.  The  exhibits,  annexes and
Schedules identified in this Agreement are hereby incorporated by reference.

         16. Fees. Each party hereto hereby agrees, represents and warrants that
no  person  has acted in  connection  with this  Agreement  or the  transactions
contemplated  hereby as a broker or finder and that no person is entitled to any
brokerage  fee,  finder's fee or commission  with respect  thereto.  The parties
further  agree to hold the other  party  harmless  from any  damages,  claims or
expenses  asserted  against  such  party as a result of any  person  claiming  a
commission or finder's fee for the transactions contemplated herein.

         17. Severability. If any provision of this Agreement or the application
of any such  provision  to any  person or  circumstance  shall be held  invalid,
illegal or  unenforceable  in any respect by a court of competent  jurisdiction,
such  invalidity,  illegality  or  unenforceability  shall not  affect any other
provision hereof.

         18. Attorney's Fees. Should any litigation be commenced with respect to
any matters governed by this Agreement,  the party prevailing shall be entitled,
in addition to such other relief as may be granted, to a reasonable sum for such
party's attorneys' fees and expenses determined by the court in such litigation.

         19.      [Intentionally Omitted]

         20. Governing Law. This Agreement shall be governed by and construed in
accordance  with  the  internal  laws of the  State  of  Georgia  applicable  to
agreements made and to be performed  entirely within such State,  without regard
to the conflicts of law principles of such State.

         21.  Remedies.  Each of the parties  acknowledges  and agrees that each
other party would be damaged  irreparably  in the event any of the provisions of
this  Agreement  are not performed in accordance  with their  specific  terms or
otherwise are breached.  Accordingly, each of the parties agrees that each other
party shall be entitled to an injunction or injunctions  to prevent  breaches of
the provisions of this Agreement and to enforce  specifically this Agreement and
the terms and  provisions  hereof in any action  instituted  in any court of the
United States or any state thereof, having jurisdiction over the parties and the
matter,  in addition to any other remedy to which it may be entitled,  at law or
in equity.

         22. Release of the Seller.  The Buyer,  and its successors and assigns,
in consideration of the benefits  afforded to it in consequence of the execution
of this  Agreement,  does  hereby  release and waive,  irrevocably,  any and all
rights, claims, causes of action, of every kind and nature, whether or not known
or anticipated  or asserted or  unasserted,  that they or any of them has or may
have,  directly  or  indirectly,  against the Seller  and,  as  applicable,  its
partners,  officers,  agents and directors (said partners,  officers, agents and
directors being intended beneficiaries of this provision), but excluding rights,
claims  and  causes of action  arising  out of or in  relation  to the breach or
inaccuracy  of any  representation  or  warranty  made  by the  Seller  in  this
Agreement or the breach of any agreement or  undertaking of the Seller set forth
in the Agreement.
<PAGE>

         IN WITNESS  WHEREOF,  the parties have caused this Agreement to be duly
executed as of the date first written above.

SELLER:                                     BUYER:

ASK & MSK FAMILY LIMITED            MRS. FIELDS' ORIGINAL COOKIES, INC.,
PARTNERSHIP-II(B), LTD.,            a Delaware corporation
a Florida limited partnership

By:  American Cookie Retailers, Inc.,
       a __________ corporation,
       general partner


By:/s/Arthur S. Karp                               By:/s/Michael R. Ward
   Its:President                                    Its:VP




                                                                     EXHIBIT 2.5






                            ASSET PURCHASE AGREEMENT

                            Dated as of July 29, 1998


                                     between



                       MRS. FIELDS' ORIGINAL COOKIES, INC.


                                    as Buyer,


                                       and


                            CROSSROADS COOKIES, INC.


                                    as Seller









<PAGE>


                                TABLE OF CONTENTS

                                                                            Page

1.       Purchase, Sale and Assumption.......................................  1
2.       Closing; Transactions to be Effected................................  4
3.       Conditions to Closing...............................................  5
4.       Representations and Warranties of the Seller........................  6
5.       Representations and Warranties of the Buyer.........................  7
6.       Payment of Taxes and Liabilities....................................  7
7.       Employment of Employees.............................................  8
8.       Assignment..........................................................  8
9.       No Third-Party Beneficiaries........................................  9
10.      Expenses............................................................  9
11.      Amendments; Waiver..................................................  9
12.      Notices.............................................................  9
13.      Interpretation...................................................... 10
14.      Counterparts........................................................ 10
15.      Entire Agreement.................................................... 10
16.      Fees................................................................ 10
17.      Severability........................................................ 10
18.      Attorney's Fees..................................................... 11
19.      [Intentionally Omitted]............................................. 11
20.      Governing Law....................................................... 11
21.      Remedies............................................................ 11
22.      Release of the Seller............................................... 12

Exhibits:
A        -........Bill of Sale

Disclosure Schedules:

?1(c)(ii).........Assumed Liabilities
?4(b)    .........Title to Acquired Assets
?4(c)    .........Litigation


<PAGE>


                            ASSET PURCHASE AGREEMENT

                       MRS. FIELDS' ORIGINAL COOKIES, INC.


         ASSET PURCHASE AGREEMENT  ("Agreement"),  dated as of July 29, 1998, by
and  between  MRS.  FIELDS'  ORIGINAL  COOKIES,  INC.,  a  Delaware  corporation
("Buyer"), and CROSSROADS COOKIES, INC., a Georgia corporation ("Seller");  each
a "party" in the singular and "parties" in the plural.

     A. The Seller is a franchisee of Great  American  Cookie  Company,  Inc., a
Delaware corporation ("Franchisor").

     B. The parties desire that the Buyer purchase from the Seller, and that the
Seller sell to the Buyer,  the Acquired  Assets  (defined  below),  and that the
Buyer assume the Assumed Liabilities (defined below), upon the terms and subject
to the conditions set forth in this Agreement;

         NOW, THEREFORE,  in consideration of the premises and of the respective
representations,  warranties,  covenants,  agreements and  conditions  contained
herein, the parties hereto hereby agree as follows:



<PAGE>


         1.       Purchase, Sale and Assumption.

                  (a)  Purchase  and  Sale.  On the  terms  and  subject  to the
         conditions  of this  Agreement,  the Seller  agrees to sell,  transfer,
         assign and  deliver to the  Buyer,  and the Buyer  agrees to accept and
         purchase  from the Seller,  at the Closing  (defined  below),  free and
         clear of Liens (defined below),  the assets of Seller used and employed
         by the Seller in the operation of its retail cookie  business,  and any
         related  carts and kiosks,  located at the  Crossroads  Mall,  Oklahoma
         City,  Oklahoma (the  "Store") as follows  (such assets and  properties
         being herein  called,  collectively,  the "Acquired  Assets"):  (i) all
         leasehold  rights,  interests,  improvements,   fixtures  and  signage,
         including without  limitation those governed by the lease for the Store
         which at the  Closing  shall be assigned by the Seller to the Buyer (or
         its designated  affiliates) and assumed by the Buyer; (ii) all tangible
         personal property, such as machinery,  equipment, supplies, inventories
         (unless designated by the Buyer on or before the Closing as an Excluded
         Asset),  furniture  and  tools;  (iii) all  agreements,  contracts  and
         instruments  (but  excluding the Franchise  Agreement,  dated April 17,
         1992,  between  the  Seller and Great  American  Cookie  Company,  Inc.
         ("Franchisor"),  and any related  license,  development  and  guarantee
         agreements, as amended (collectively, the "Franchise Agreements")) that
         are assumed in writing by the Buyer at the  Closing;  (iv) all customer
         and vendor lists; (v) all recipes,  techniques,  processes,  methods of
         production and  commercialization,  training methods and know-how owned
         by the  Seller;  (vi) store  change  funds in the  aggregate  amount of
         $251.00 per Store (the "Store Cash"); (vii) deposits made in connection
         with  lease,  utility  service  and other  similar  agreements;  (viii)
         rebates and prepaid  expenses;  (ix) all  inventory of batter and other
         ingredients,  paper  wares and other  items on hand or on order and all
         cookies,  other  baked  goods,  completed  goods  and  work in  process
         (collectively,   the   "Inventory").   The  Acquired  Assets  shall  be
         transferred and conveyed to the Buyer at the Closing, free and clear of
         all Liens (as defined below),  pursuant to a bill of sale (the "Bill of
         Sale") substantially in the form of Exhibit A.
<PAGE>

                  (b) Excluded  Assets.  The Acquired  Assets shall include only
         those  assets of Seller  specifically  described in Section 1(a) above.
         Notwithstanding  anything to the contrary  expressed or implied herein,
         the  Acquired  Assets  shall not  include the  following  assets of the
         Seller:  (i) all cash on hand or on  deposit,  whether at a Store or in
         bank accounts, other than the Store Cash; (ii) all rights and claims of
         the Seller under the Franchise Agreements;  (iii) all rights and claims
         of the Seller with respect to the Excluded Liabilities (defined below);
         (iv) the Seller's rights under this Agreement;  (v) all of the Seller's
         corporate records,  books,  ledgers,  books of account, tax returns and
         information relating thereto,  files,  documents,  correspondence;  and
         (vi) any other assets of the Seller not directly used in the conduct of
         the Seller's  retail  cookie  business at the Store.  The assets of the
         Seller  that are not  included  within the  Acquired  Assets are herein
         referred to as the "Excluded Assets."

                  (c)  Assumed  Liabilities.  On the  terms and  subject  to the
         conditions  of this  Agreement,  the  Buyer  agrees to  assume,  at and
         effective from the Closing, the Assumed Liabilities.  The term "Assumed
         Liabilities"  means,   collectively,   the  following  liabilities  and
         obligations of the Seller:  (i) all  obligations  under the agreements,
         contracts,  leases, licenses, and other arrangements referred to in the
         description of Acquired  Assets either (A) to furnish  goods,  services
         and other non-cash  benefits to another party after Closing,  or (B) to
         pay for goods,  services and other non-cash benefits that another party
         will furnish to the Acquired Business after Closing; and (ii) all other
         liabilities  of the Seller  assumed in writing  and listed on  Schedule
         1(c)(ii).

                  (d)  Excluded  Liabilities.  The term  "Excluded  Liabilities"
         means any  liability or obligation of the Seller that is not an Assumed
         Liability.

                  (e) Purchase Price. The purchase price for the Acquired Assets
         (the  "Purchase  Price")  shall be the sum of (i)  Eighty-Two  Thousand
         Dollars ($82,000.00), plus (ii) Two Hundred Fifty-One Dollars ($251.00)
         representing  the amount of the "Store  Cash",  plus (iii) the value of
         the Inventory,  determined as provided in Section 1(f) below, plus (iv)
         the  aggregate  amount of all  deposits and prepaid  expenses  that are
         included in the Acquired Assets, determined as of the close of business
         as of the day immediately preceding the date on which the Closing shall
         occur.

                  (f)  Determination of Inventory Value.  Immediately  following
         the  close of  business  on the day  preceding  the  date on which  the
         Closing is to occur,  the Buyer and the Seller shall  jointly count and
         value the  Inventory.  The  Inventory  shall be valued at Seller's cost
         thereof.
<PAGE>

                  (g) Proration. All utility charges, rental charges, Taxes, and
         other  like  items  assessed  or  payable  with  respect  to any of the
         Acquired  Assets for the period in which the  Closing  occurs  shall be
         prorated  as of the date of Closing  between  the Buyer and the Seller.
         The parties  shall use their  commercially  reasonable  best efforts to
         determine the amount of any such  prorated  items as of the Closing and
         shall,  to the extent of information  available at the time of Closing,
         prorate  such  items  between  them as herein  provided.  To the extent
         information  relating to such  prorated  items is not  available at the
         time of Closing,  the parties  shall,  as soon as  practical  after the
         Closing,  examine all  relevant  books and records in order to make the
         determination  of the  apportionments  of such prorated items as herein
         provided.  Payment  of any such  items  which are not  apportioned  and
         prorated at the Closing shall be made to the appropriate party by check
         within  thirty  (30) days after  such  determination.  Proration  of ad
         valorem taxes  (whether  assessed  against real  property  interests or
         personal  property)  shall be  determined  based upon  previous  year's
         taxes.

                  (h) Certain  Consents.  To the extent that the Seller's rights
         under any agreement, contract, commitment, lease, permit, real property
         lease or other Acquired Asset to be assigned to the Buyer hereunder may
         not be assigned  without the  consent of another  person  which has not
         been  obtained  prior to the  Closing,  and which is  important  to the
         ownership,  use or disposition by the Buyer of an Acquired Asset,  this
         Agreement  shall not  constitute  an agreement to assign the same if an
         attempted  assignment would constitute a breach thereof or be unlawful,
         and the Seller,  at the  Buyer's  expense,  shall use its  commercially
         reasonable  efforts to obtain any such required  consent(s) as promptly
         as  possible.  If any such  consent  shall  not be  obtained  or if any
         attempted  assignment  would be ineffective or would impair the Buyer's
         rights under the Acquired Asset in question so that the Buyer would not
         in effect  acquire the benefit of all such rights,  the Seller,  to the
         maximum extent permitted by law and the specific Acquired Asset, and at
         the Buyer's  expense,  shall act after the Closing as the Buyer's agent
         in order to obtain for the Buyer the benefits thereunder.
<PAGE>

                  (i) Further Assurances. The Seller from time to time after the
         Closing, at the Buyer's request and expense, will execute, acknowledge,
         and  deliver to the Buyer  such other  instruments  of  conveyance  and
         transfer and will take such other  actions and execute and deliver such
         other documents,  certifications,  and further  assurances as the Buyer
         may reasonably  require in order to vest more effectively in the Buyer,
         or to put the Buyer more fully in  possession  of, any of the  Acquired
         Assets,  or to  better  enable  the  Buyer  to  complete,  perform,  or
         discharge any of the Assumed  Liabilities.  Each of the parties  hereto
         will  cooperate  with the other and  execute  and  deliver to the other
         parties hereto such other instruments and documents and take such other
         actions as may be reasonably  requested  from time to time by any other
         party  hereto as  necessary  to carry out,  evidence,  and  confirm the
         intended purposes of this Agreement.


                  (j) Bulk Sales. The parties intend and agree that the purchase
         and sale of the Acquired  Assets is excluded from the  requirements  of
         so-called  "Uniform  Commercial  Code - Bulk Transfers" laws (the "Bulk
         Sales  Laws").  However,  to the extent that the Bulk Sales Laws apply,
         the parties hereby waive any compliance therewith.  In consideration of
         the Buyer's agreement to waive any such compliance:

                           (i) the Seller shall  furnish to the Buyer before the
                  Closing a list, certified by a financial officer of the Seller
                  having knowledge thereof,  setting forth the Seller's accounts
                  payable  (and  pay-off  amounts  therefor)  as of the  Closing
                  (including,   without   limitation,   all  accounts  with  and
                  liabilities  to any persons  that may have a remedy  under the
                  Bulk  Sales  Laws,   if   applicable,   with  respect  to  the
                  transactions contemplated by this Agreement (collectively, the
                  "Vendor Accounts")); and

                           (ii)  the  Seller  hereby  agrees  that,  each of the
                  Vendor  Accounts shall be paid in full at the Closing from the
                  Purchase Price, unless (A) the Seller has a good faith dispute
                  with respect to any Vendor  Accounts,  in which case a portion
                  of the  Purchase  Price  sufficient  to fully  pay each of the
                  disputed  Vendor  Accounts will be withheld at the Closing and
                  deposited  into  and  thereafter   disbursed  from  an  escrow
                  administered  by  an  independent   escrow  agent  established
                  pursuant to mutually agreed  instructions of the Buyer and the
                  Seller;  or (B) the payoff  amount  cannot be  ascertained  or
                  verified  by the  Closing  Date,  in  which  case  the  amount
                  reasonably  estimated  by the  Buyer  and the  Seller  that is
                  necessary to fully pay all amounts accrued through the Closing
                  with  respect to any such  Vendor  Accounts  shall be withheld
                  from the Purchase  Price and deposited into and disbursed from
                  an escrow established in the manner specified in the preceding
                  clause (A) of this Section 1(f)(ii).
<PAGE>

         2.       Closing; Transactions to be Effected.

                  (a) Closing.  The closing (the  "Closing") of the purchase and
         sale of the Acquired  Assets and the Buyer's  assumption of the Assumed
         Liabilities  shall be held at the offices of Alston & Bird, in Atlanta,
         Georgia,  at a time and date  established  by  agreement of the parties
         within  ten (10)  business  days  after  all of the  conditions  to the
         Closing set forth in Section 3 below are satisfied or waived.  The date
         on which the  Closing  shall  occur is  hereinafter  referred to as the
         "Closing Date".

                  (b) Transactions to be Effected.  At the Closing, on the terms
         and subject to the conditions of this Agreement:

                           (i)  the  Seller  shall   deliver  to  the  Buyer  an
                  appropriately executed and authenticated Bill of Sale and such
                  other instruments of sale, assignment, transfer and conveyance
                  to the  Buyer  of the  Acquired  Assets  as the  Buyer  or its
                  counsel  may  reasonably  request,   such  instruments  to  be
                  reasonably satisfactory in form to the Buyer and its counsel;

                           (ii)  the  Buyer  shall  deliver  to the  Seller  the
                  Purchase  Price by wire transfer to a bank account which shall
                  be  designated  in writing by the Seller at least two business
                  days prior to the Closing Date; and

                           (iii) the Buyer shall use its commercially reasonable
                  best  efforts  to  cause  the   Franchisor  to  terminate  the
                  Franchise  Agreements  as of the  Closing  and to release  the
                  Seller from any and all obligations thereunder (other than the
                  payment of franchisee fees payable  thereunder for any periods
                  ending  on or  prior to the date of  Closing).  The  Agreement
                  pursuant to which such Franchise Agreements are terminated and
                  such  obligations of the Seller  thereunder are released shall
                  be in form and substance reasonably satisfactory to the Seller
                  and its counsel. The Seller agrees to pay to the Franchisor at
                  the time of Closing all  franchise  fees payable under or with
                  respect to such Franchise Agreements for all periods ending on
                  or prior to the date of Closing.
<PAGE>

         3.       Conditions to Closing.

                    (a)  Buyer's  Obligation.  The  obligation  of the  Buyer to
               purchase the Acquired Assets is subject to the  satisfaction  (or
               waiver  by  the  Buyer)  as  of  the  Closing  of  the  following
               conditions:

                           (i) The  representations and warranties of the Seller
                  made in this  Agreement  shall be true and  correct  as of the
                  date  hereof and on and as of the  Closing,  as though made on
                  and  as of  the  Closing  Date,  and  the  Seller  shall  have
                  performed  or  complied  in all  material  respects  with  all
                  obligations  and  covenants  required by this  Agreement to be
                  performed  or  complied  with by the Seller by the time of the
                  Closing;  and the Seller  shall have  delivered to the Buyer a
                  certificate  dated the Closing  Date,  signed by an authorized
                  officer  or  representative  of  the  Seller,  confirming  the
                  foregoing;

                           (ii)  No   injunction   or  order  of  any  court  or
                  administrative  agency  of  competent  jurisdiction  shall  be
                  threatened or in effect, and no statute, rule or regulation of
                  any  governmental  authority of competent  jurisdiction  shall
                  have been  promulgated  or enacted,  as of the  Closing  which
                  restrains,  prohibits  or  adversely  affects the purchase and
                  sale of the Acquired Assets; and

                           (iii) The Buyer shall have completed the  acquisition
                  of all of the stock of Cookies USA,  and shall have  completed
                  its senior notes offering in the current anticipated amount of
                  $40,000,000.

                  (b) Seller's Obligation. The obligation of the Seller to sell,
         assign,  transfer  and  deliver  the  Acquired  Assets  to the Buyer is
         subject  to  the  satisfaction  or  waiver  as of  the  Closing  of the
         following conditions:
<PAGE>

                           (i) The  representations  and warranties of the Buyer
                  made in this  Agreement  shall be true and  correct  as of the
                  date  hereof and on and as of the  Closing,  as though made on
                  and as of the Closing Date, and the Buyer shall have performed
                  or complied in all material  respects with all obligations and
                  covenants  required  by  this  Agreement  to be  performed  or
                  complied with by the Buyer by the time of the Closing; and the
                  Buyer shall have  delivered to the Seller a certificate  dated
                  the Closing  Date and signed by an  authorized  officer of the
                  Buyer confirming the foregoing;

                         (ii) The conditions  contemplated  by Section  3(a)(ii)
                    shall have been satisfied; and

                           (iii)  The  Franchise   Agreements  shall  have  been
                  terminated  as of the Closing  and the Seller  shall have been
                  released from all liability thereunder (other than the payment
                  of  franchise  fees  accrued  and  unpaid  to the  date of the
                  Closing),  and the  Seller  shall  have  received  a  document
                  evidencing such  termination and release in form and substance
                  reasonably satisfactory to the Seller and its counsel.

         4.  Representations  and  Warranties  of the Seller.  The Seller hereby
represents  and  warrants  to the Buyer that the  statements  contained  in this
Section 4 are correct and complete as of the date of this  Agreement and will be
correct and  complete as of the Closing  Date (as though made then and as though
the Closing Date were substituted for the date of this Agreement throughout this
Section 4),  except as set forth in the  disclosure  schedule  delivered  by the
Seller to the Buyer on the date hereof (the "Disclosure Schedule").

                  (a) Organization  and Standing of the Seller.  The Seller is a
         corporation duly organized, validly existing and in good standing under
         the laws of the  jurisdiction  of its formation or  incorporation.  All
         acts and  other  proceedings  required  to be taken  by the  Seller  to
         authorize the execution, delivery and performance of this Agreement and
         the consummation of the transactions contemplated hereby have been duly
         and properly taken.

                  (b) Title to Acquired Assets.  Except as set forth in Schedule
         4(b), the Seller has good and marketable  title to the Acquired Assets,
         free and clear of all mortgages,  liens,  claims,  security  interests,
         pledges, restrictions, charges or encumbrances of any nature whatsoever
         (collectively,  "Liens").  At the Closing,  the Buyer shall acquire the
         Acquired Assets free and clear of all Liens.
<PAGE>

                  (c)  Litigation.  Schedule  4(c)  sets  forth  a  list  of all
         lawsuits,  claims,  proceedings or investigations  pending,  or, to the
         knowledge of the Seller,  threatened, as of the date of this Agreement,
         against or affecting any of the Acquired Assets.

         5.  Representations  and  Warranties  of the  Buyer.  The Buyer  hereby
represents and warrants to the Seller as follows:

                  (a)  Authority.  The Buyer is a  corporation  duly  organized,
         validly  existing and in good  standing  under the laws of the State of
         Delaware.  The Buyer has all requisite corporate power and authority to
         enter  into  this   Agreement  and  to  consummate   the   transactions
         contemplated   hereby  and  thereby.   All  corporate  acts  and  other
         proceedings  required  to be  taken  by  the  Buyer  to  authorize  the
         execution,   delivery  and   performance  of  this  Agreement  and  the
         consummation of the transactions  contemplated  hereby and thereby have
         been duly and properly taken.

                  (b) Actions and Proceedings, etc. There are no actions, suits,
         claims or  proceedings  pending or, to the best knowledge of the Buyer,
         threatened  against  the  Buyer,  which are  likely to have a  material
         adverse   effect  on  the  ability  of  the  Buyer  to  consummate  the
         transactions contemplated hereby.

 .        6.       Payment of Taxes and Liabilities

                  (a)      Taxes.

                           (i) The Seller  shall be liable for and  promptly pay
                  Taxes applicable to any of the Acquired Assets or the business
                  conducted by the Seller with the Acquired Assets, in each case
                  attributable  to taxable years or periods  (including  partial
                  periods)  ending at the time of or prior to the  Closing.  The
                  Buyer  shall be liable for and shall pay all Taxes  applicable
                  to the Acquired Assets or the business  conducted by the Buyer
                  with the  Acquired  Assets  that are  attributable  to taxable
                  years  or  periods   (including   partial  periods)  beginning
                  immediately after the Closing. For purposes of this Agreement,
                  "Taxes" shall mean federal,  state,  local or foreign  income,
                  gross  receipts,   property,   sales,  use,  license,  excise,
                  franchise,  employment,  payroll, withholding,  alternative or
                  add-on  minimum,  ad  valorem,  transfer or excise tax, or any
                  other  tax,  customs,  duty,  governmental  fee or other  like
                  assessment or charge of any kind whatsoever, together with any
                  interest or penalty, imposed by any governmental authority.
<PAGE>

                           (ii)  Notwithstanding  paragraph  (i), any sales Tax,
                  use Tax, property transfer or gains Tax, statutory  transferee
                  liabilities  arising from the purchase of the Acquired Assets,
                  documentary  stamp Tax or similar Tax attributable to the sale
                  or transfer of the Acquired  Assets or the business  conducted
                  by the Seller with the  Acquired  Assets  shall be paid by the
                  Seller.

                           (iii) The  Seller or the  Buyer,  as the case may be,
                  shall  provide  prompt  reimbursement  for any Tax paid by one
                  party, all or a portion of which is the  responsibility of the
                  other party in accordance with the terms of this Section 6(a).
                  Within a reasonable time prior to the payment of any such Tax,
                  the party paying such Tax shall give notice to the other party
                  of the Tax payable and the portion  which is the  liability of
                  each such party or parties, although failure to do so will not
                  relieve  such party or parties  from its  liability  hereunder
                  except  to the  extent  such  party  is  materially  adversely
                  affected thereby.

                  (b)      Other Liabilities.

                           (i) The Seller  shall be liable for and shall pay all
                  Excluded   Liabilities,   Vendor   Accounts   and  Bulk  Sales
                  Liabilities.

                           (ii) The Buyer  shall be liable for and shall pay all
Assumed Liabilities.

         7.  Employment  of Employees.  On the date of Closing,  the Buyer shall
offer employment to substantially all of the salaried and non-salaried employees
of the Seller who are  employed in the  operation of the Store.  The  employment
offered  by the  Buyer  shall  be "at  will,"  and the  Buyer  shall be under no
obligation to continue such employment following the date of Closing. The Seller
shall terminate the employment of all of its salaried and non-salaried employees
who are  employed in the  operation  of the Store as of the close of business on
the  date of  Closing,  and the  Seller  shall  be  responsible  for all  wages,
salaries,  and other  benefits,  if any, due and owing to such Employees for all
periods ending on or prior to the date of Closing. Additionally, the Buyer shall
cause  all Store  managers  who  become  employed  by the  Buyer to be  covered,
commencing  on the first day of such  employment,  under the Buyer's  health and
medical welfare and benefit plans without any waiting  period,  with a waiver of
pre-existing  conditions,  and  otherwise  on the same  terms as such  insurance
coverages are provided generally to the employees of the Buyer.
<PAGE>

         8. Assignment.  This Agreement and the rights and obligations hereunder
shall not be assignable or transferable  by the Buyer or the Seller,  other than
to an affiliate of either,  without the prior written consent of the other party
hereto.

         9. No  Third-Party  Beneficiaries.  Except  as  provided  for  released
parties in Section 22,  this  Agreement  is for the sole  benefit of the parties
hereto and their permitted assigns and nothing herein expressed or implied shall
give or be  construed  to give to any person or entity,  other than the  parties
hereto and such assigns, any legal or equitable rights hereunder.

         10. Expenses.  Whether or not the transactions  contemplated hereby are
consummated, except as otherwise expressly provided in this Agreement, all costs
and expenses  incurred in connection  with this  Agreement and the  transactions
contemplated  hereby  shall  be paid  by the  party  incurring  such  costs  and
expenses.

         11. Amendments; Waiver. No amendment of any provision of this Agreement
shall be valid  unless  the same  shall be in  writing  and signed by all of the
parties. No waiver by any party of any default, misrepresentation,  or breach of
warranty or covenant  hereunder,  whether intentional or not, shall be deemed to
extend  to any  prior or  subsequent  default,  misrepresentation,  or breach of
warranty or covenant hereunder or affect in any way any rights arising by virtue
of any prior or subsequent such occurrence.

         12. Notices. All notices or other communications  required or permitted
to be given hereunder shall be in writing and shall be delivered by hand or sent
prepaid  telex,  cable or telecopy,  or sent,  postage  prepaid,  by registered,
certified or express mail, or reputable  overnight  courier service and shall be
deemed given when so delivered by hand,  telexed,  cabled or  telecopied,  or if
mailed,  three days after  mailing (one business day in the case of express mail
or overnight courier service), as follows:

                  (i)      if to the Seller:

                           Mr. Arthur S. Karp
                           7902 Sanderling Road
                           Sarasota, FL  34242
                           Telecopy:  (941) 346-3049

                  with a copy to:

                           Alston & Bird
                           1 Atlanta Center
                           1201 West Peachtree Street
                           Atlanta, GA  30309-3424
                           Attn:  Sidney J. Nurkin
                           Telecopy:  (404) 881-7777

                  (ii)     if to the Buyer:

                           Mrs. Fields' Original Cookies
                           2855 E. Cottonwood Parkway, Suite 400
                           Salt Lake City, Utah  84121
                           Attention:  Legal Department
                           Telecopy:  (801) 736-5945

                  with a copy to:

                           Jones, Waldo, Holbrook & McDonough, P.C.
                           170 South Main Street, Suite 1500
                           Salt Lake City, Utah 84101
                           Attention:  Glen D. Watkins
                           Telecopy:  (801) 328-0537
<PAGE>

         13.  Interpretation.  The headings contained in this Agreement,  in any
exhibit or Schedule hereto and in the table of contents to this  Agreement,  are
for  reference  purposes  only and shall not  affect in any way the  meaning  or
interpretation of this Agreement.

         14.  Counterparts.  This  Agreement  may be  executed  in  one or  more
counterparts,  all of which shall be considered one and the same agreement,  and
shall become  effective when one or more such  counterparts  have been signed by
each of the parties and delivered to the other party.

         15. Entire Agreement.  This Agreement contains the entire agreement and
understanding  between the parties  hereto  with  respect to the subject  matter
hereof and supersedes all prior agreements,  representations and understandings,
written or oral,  relating to such subject  matter.  The  exhibits,  annexes and
Schedules identified in this Agreement are hereby incorporated by reference.

         16. Fees. Each party hereto hereby agrees, represents and warrants that
no  person  has acted in  connection  with this  Agreement  or the  transactions
contemplated  hereby as a broker or finder and that no person is entitled to any
brokerage  fee,  finder's fee or commission  with respect  thereto.  The parties
further  agree to hold the other  party  harmless  from any  damages,  claims or
expenses  asserted  against  such  party as a result of any  person  claiming  a
commission or finder's fee for the transactions contemplated herein.

         17. Severability. If any provision of this Agreement or the application
of any such  provision  to any  person or  circumstance  shall be held  invalid,
illegal or  unenforceable  in any respect by a court of competent  jurisdiction,
such  invalidity,  illegality  or  unenforceability  shall not  affect any other
provision hereof.

         18. Attorney's Fees. Should any litigation be commenced with respect to
any matters governed by this Agreement,  the party prevailing shall be entitled,
in addition to such other relief as may be granted, to a reasonable sum for such
party's attorneys' fees and expenses determined by the court in such litigation.

         19.      [Intentionally Omitted].

         20. Governing Law. This Agreement shall be governed by and construed in
accordance  with  the  internal  laws of the  State  of  Georgia  applicable  to
agreements made and to be performed  entirely within such State,  without regard
to the conflicts of law principles of such State.
<PAGE>

         21.  Remedies.  Each of the parties  acknowledges  and agrees that each
other party would be damaged  irreparably  in the event any of the provisions of
this  Agreement  are not performed in accordance  with their  specific  terms or
otherwise are breached.  Accordingly, each of the parties agrees that each other
party shall be entitled to an injunction or injunctions  to prevent  breaches of
the provisions of this Agreement and to enforce  specifically this Agreement and
the terms and  provisions  hereof in any action  instituted  in any court of the
United States or any state thereof, having jurisdiction over the parties and the
matter,  in addition to any other remedy to which it may be entitled,  at law or
in equity.






                           [Intentionally Left Blank]


<PAGE>


         22. Release of the Seller.  The Buyer,  and its successors and assigns,
in consideration of the benefits  afforded to it in consequence of the execution
of this  Agreement,  does  hereby  release and waive,  irrevocably,  any and all
rights, claims, causes of action, of every kind and nature, whether or not known
or anticipated  or asserted or  unasserted,  that they or any of them has or may
have,  directly  or  indirectly,  against the Seller  and,  as  applicable,  its
partners,  officers,  agents and directors (said partners,  officers, agents and
directors being intended beneficiaries of this provision), but excluding rights,
claims  and  causes of action  arising  out of or in  relation  to the breach or
inaccuracy  of any  representation  or  warranty  made  by the  Seller  in  this
Agreement or the breach of any agreement or  undertaking of the Seller set forth
in the Agreement.

         IN WITNESS  WHEREOF,  the parties have caused this Agreement to be duly
executed as of the date first written above.

SELLER:                                              BUYER:

CROSSROADS COOKIES, INC.                    MRS. FIELDS' ORIGINAL COOKIES, INC.


By:/s/Arthur S. Karp                           By:/s/Michael R. Ward
   Its:President                               Its:VP



                                                                     EXHIBIT 2.6






                            ASSET PURCHASE AGREEMENT

                            Dated as of July 29, 1998


                                     between



                       MRS. FIELDS' ORIGINAL COOKIES, INC.

                                    as Buyer,



                                       and



                     HOT BARTON AND NORTHPARK COOKIES, INC.

                                    as Seller









<PAGE>


                                TABLE OF CONTENTS

                                                                            Page

1.       Purchase, Sale and Assumption.......................................  1
2.       Closing; Transactions to be Effected................................  4
3.       Conditions to Closing...............................................  5
4.       Representations and Warranties of the Seller........................  6
5.       Representations and Warranties of the Buyer.........................  7
6.       Payment of Taxes and Liabilities....................................  7
7.       Employment of Employees.............................................  8
8.       Assignment..........................................................  8
9.       No Third-Party Beneficiaries........................................  9
10.      Expenses............................................................  9
11.      Amendments; Waiver..................................................  9
12.      Notices.............................................................  9
13.      Interpretation...................................................... 10
14.      Counterparts........................................................ 10
15.      Entire Agreement.................................................... 10
16.      Fees................................................................ 10
17.      Severability........................................................ 10
18.      Attorney's Fees..................................................... 11
19.      [Intentionally Omitted]............................................. 11
20.      Governing Law....................................................... 11
21.      Remedies............................................................ 11
22.      Release of the Seller............................................... 12

Exhibits:

A        -........Bill of Sale

Disclosure Schedules:

?1(c)(ii).........Assumed Liabilities
?4(b)    .........Title to Acquired Assets
?4(c)    .........Litigation


<PAGE>


                            ASSET PURCHASE AGREEMENT

                       MRS. FIELDS' ORIGINAL COOKIES, INC.


         ASSET PURCHASE AGREEMENT  ("Agreement"),  dated as of July 29, 1998, by
and  between  MRS.  FIELDS'  ORIGINAL  COOKIES,  INC.,  a  Delaware  corporation
("Buyer"),  and HOT BARTON AND NORTHPARK  COOKIES,  INC., a Georgia  corporation
("Seller"); each a "party" in the singular and "parties" in the plural.

     A. The Seller is a franchisee of Great  American  Cookie  Company,  Inc., a
Delaware corporation ("Franchisor").

     B. The parties desire that the Buyer purchase from the Seller, and that the
Seller sell to the Buyer,  the Acquired  Assets  (defined  below),  and that the
Buyer assume the Assumed Liabilities (defined below), upon the terms and subject
to the conditions set forth in this Agreement;

         NOW, THEREFORE,  in consideration of the premises and of the respective
representations,  warranties,  covenants,  agreements and  conditions  contained
herein, the parties hereto hereby agree as follows:


         1.       Purchase, Sale and Assumption.

                  (a)  Purchase  and  Sale.  On the  terms  and  subject  to the
         conditions  of this  Agreement,  the Seller  agrees to sell,  transfer,
         assign and  deliver to the  Buyer,  and the Buyer  agrees to accept and
         purchase  from the Seller,  at the Closing  (defined  below),  free and
         clear of Liens (defined below),  the assets of Seller used and employed
         by the Seller in the operation of its retail cookie  business,  and any
         related carts and kiosks,  located at Menlo Park Mall, Edison Park, New
         Jersey  (the  "Store") as follows  (such  assets and  properties  being
         herein called, collectively,  the "Acquired Assets"): (i) all leasehold
         rights,  interests,  improvements,   fixtures  and  signage,  including
         without  limitation  those governed by the lease for the Store which at
         the  Closing  shall be  assigned  by the  Seller  to the  Buyer (or its
         designated  affiliates)  and  assumed by the Buyer;  (ii) all  tangible
         personal property, such as machinery,  equipment, supplies, inventories
         (unless designated by the Buyer on or before the Closing as an Excluded
         Asset),  furniture  and  tools;  (iii) all  agreements,  contracts  and
         instruments (but excluding the Franchise Agreement,  dated September 6,
         1991,  between  the  Seller and Great  American  Cookie  Company,  Inc.
         ("Franchisor"),  and any related  license,  development  and  guarantee
         agreements, as amended (collectively, the "Franchise Agreements")) that
         are assumed in writing by the Buyer at the  Closing;  (iv) all customer
         and vendor lists; (v) all recipes,  techniques,  processes,  methods of
         production and  commercialization,  training methods and know-how owned
         by the  Seller;  (vi) store  change  funds in the  aggregate  amount of
         $251.00 per Store (the "Store Cash"); (vii) deposits made in connection
         with  lease,  utility  service  and other  similar  agreements;  (viii)
         rebates and prepaid  expenses;  (ix) all  inventory of batter and other
         ingredients,  paper  wares and other  items on hand or on order and all
         cookies,  other  baked  goods,  completed  goods  and  work in  process
         (collectively,   the   "Inventory").   The  Acquired  Assets  shall  be
         transferred and conveyed to the Buyer at the Closing, free and clear of
         all Liens (as defined below),  pursuant to a bill of sale (the "Bill of
         Sale") substantially in the form of Exhibit A.
<PAGE>

                  (b) Excluded  Assets.  The Acquired  Assets shall include only
         those  assets of Seller  specifically  described in Section 1(a) above.
         Notwithstanding  anything to the contrary  expressed or implied herein,
         the  Acquired  Assets  shall not  include the  following  assets of the
         Seller:  (i) all cash on hand or on  deposit,  whether at a Store or in
         bank accounts, other than the Store Cash; (ii) all rights and claims of
         the Seller under the Franchise Agreements;  (iii) all rights and claims
         of the Seller with respect to the Excluded Liabilities (defined below);
         (iv) the Seller's rights under this Agreement;  (v) all of the Seller's
         corporate records,  books,  ledgers,  books of account, tax returns and
         information relating thereto,  files,  documents,  correspondence;  and
         (vi) any other assets of the Seller not directly used in the conduct of
         the Seller's  retail  cookie  business at the Store.  The assets of the
         Seller  that are not  included  within the  Acquired  Assets are herein
         referred to as the "Excluded Assets."

                  (c)  Assumed  Liabilities.  On the  terms and  subject  to the
         conditions  of this  Agreement,  the  Buyer  agrees to  assume,  at and
         effective from the Closing, the Assumed Liabilities.  The term "Assumed
         Liabilities"  means,   collectively,   the  following  liabilities  and
         obligations of the Seller:  (i) all  obligations  under the agreements,
         contracts,  leases, licenses, and other arrangements referred to in the
         description of Acquired  Assets either (A) to furnish  goods,  services
         and other non-cash  benefits to another party after Closing,  or (B) to
         pay for goods,  services and other non-cash benefits that another party
         will furnish to the Acquired Business after Closing; and (ii) all other
         liabilities  of the Seller  assumed in writing  and listed on  Schedule
         1(c)(ii).

                  (d)  Excluded  Liabilities.  The term  "Excluded  Liabilities"
         means any  liability or obligation of the Seller that is not an Assumed
         Liability.
<PAGE>

                  (e) Purchase Price. The purchase price for the Acquired Assets
         (the "Purchase  Price") shall be the sum of (i) One Hundred  Thirty-Six
         Thousand Dollars ($136,000.00), plus (ii) Two Hundred Fifty-One Dollars
         ($251.00)  representing the amount of the "Store Cash",  plus (iii) the
         value of the  Inventory,  determined as provided in Section 1(f) below,
         plus (iv) the  aggregate  amount of all deposits  and prepaid  expenses
         that are included in the Acquired Assets, determined as of the close of
         business  as of the day  immediately  preceding  the date on which  the
         Closing shall occur.

                  (f)  Determination of Inventory Value.  Immediately  following
         the  close of  business  on the day  preceding  the  date on which  the
         Closing is to occur,  the Buyer and the Seller shall  jointly count and
         value the  Inventory.  The  Inventory  shall be valued at Seller's cost
         thereof.

                  (g) Proration. All utility charges, rental charges, Taxes, and
         other  like  items  assessed  or  payable  with  respect  to any of the
         Acquired  Assets for the period in which the  Closing  occurs  shall be
         prorated  as of the date of Closing  between  the Buyer and the Seller.
         The parties  shall use their  commercially  reasonable  best efforts to
         determine the amount of any such  prorated  items as of the Closing and
         shall,  to the extent of information  available at the time of Closing,
         prorate  such  items  between  them as herein  provided.  To the extent
         information  relating to such  prorated  items is not  available at the
         time of Closing,  the parties  shall,  as soon as  practical  after the
         Closing,  examine all  relevant  books and records in order to make the
         determination  of the  apportionments  of such prorated items as herein
         provided.  Payment  of any such  items  which are not  apportioned  and
         prorated at the Closing shall be made to the appropriate party by check
         within  thirty  (30) days after  such  determination.  Proration  of ad
         valorem taxes  (whether  assessed  against real  property  interests or
         personal  property)  shall be  determined  based upon  previous  year's
         taxes.

                  (h) Certain  Consents.  To the extent that the Seller's rights
         under any agreement, contract, commitment, lease, permit, real property
         lease or other Acquired Asset to be assigned to the Buyer hereunder may
         not be assigned  without the  consent of another  person  which has not
         been  obtained  prior to the  Closing,  and which is  important  to the
         ownership,  use or disposition by the Buyer of an Acquired Asset,  this
         Agreement  shall not  constitute  an agreement to assign the same if an
         attempted  assignment would constitute a breach thereof or be unlawful,
         and the Seller,  at the  Buyer's  expense,  shall use its  commercially
         reasonable  efforts to obtain any such required  consent(s) as promptly
         as  possible.  If any such  consent  shall  not be  obtained  or if any
         attempted  assignment  would be ineffective or would impair the Buyer's
         rights under the Acquired Asset in question so that the Buyer would not
         in effect  acquire the benefit of all such rights,  the Seller,  to the
         maximum extent permitted by law and the specific Acquired Asset, and at
         the Buyer's  expense,  shall act after the Closing as the Buyer's agent
         in order to obtain for the Buyer the benefits thereunder.
<PAGE>

                  (i) Further Assurances. The Seller from time to time after the
         Closing, at the Buyer's request and expense, will execute, acknowledge,
         and  deliver to the Buyer  such other  instruments  of  conveyance  and
         transfer and will take such other  actions and execute and deliver such
         other documents,  certifications,  and further  assurances as the Buyer
         may reasonably  require in order to vest more effectively in the Buyer,
         or to put the Buyer more fully in  possession  of, any of the  Acquired
         Assets,  or to  better  enable  the  Buyer  to  complete,  perform,  or
         discharge any of the Assumed  Liabilities.  Each of the parties  hereto
         will  cooperate  with the other and  execute  and  deliver to the other
         parties hereto such other instruments and documents and take such other
         actions as may be reasonably  requested  from time to time by any other
         party  hereto as  necessary  to carry out,  evidence,  and  confirm the
         intended purposes of this Agreement.


                  (j) Bulk Sales. The parties intend and agree that the purchase
         and sale of the Acquired  Assets is excluded from the  requirements  of
         so-called  "Uniform  Commercial  Code - Bulk Transfers" laws (the "Bulk
         Sales  Laws").  However,  to the extent that the Bulk Sales Laws apply,
         the parties hereby waive any compliance therewith.  In consideration of
         the Buyer's agreement to waive any such compliance:

                           (i) the Seller shall  furnish to the Buyer before the
                  Closing a list, certified by a financial officer of the Seller
                  having knowledge thereof,  setting forth the Seller's accounts
                  payable  (and  pay-off  amounts  therefor)  as of the  Closing
                  (including,   without   limitation,   all  accounts  with  and
                  liabilities  to any persons  that may have a remedy  under the
                  Bulk  Sales  Laws,   if   applicable,   with  respect  to  the
                  transactions contemplated by this Agreement (collectively, the
                  "Vendor Accounts")); and

                           (ii)  the  Seller  hereby  agrees  that,  each of the
                  Vendor  Accounts shall be paid in full at the Closing from the
                  Purchase Price, unless (A) the Seller has a good faith dispute
                  with respect to any Vendor  Accounts,  in which case a portion
                  of the  Purchase  Price  sufficient  to fully  pay each of the
                  disputed  Vendor  Accounts will be withheld at the Closing and
                  deposited  into  and  thereafter   disbursed  from  an  escrow
                  administered  by  an  independent   escrow  agent  established
                  pursuant to mutually agreed  instructions of the Buyer and the
                  Seller;  or (B) the payoff  amount  cannot be  ascertained  or
                  verified  by the  Closing  Date,  in  which  case  the  amount
                  reasonably  estimated  by the  Buyer  and the  Seller  that is
                  necessary to fully pay all amounts accrued through the Closing
                  with  respect to any such  Vendor  Accounts  shall be withheld
                  from the Purchase  Price and deposited into and disbursed from
                  an escrow established in the manner specified in the preceding
                  clause (A) of this Section 1(f)(ii).
<PAGE>

         2.       Closing; Transactions to be Effected.

                  (a) Closing.  The closing (the  "Closing") of the purchase and
         sale of the Acquired  Assets and the Buyer's  assumption of the Assumed
         Liabilities  shall be held at the offices of Alston & Bird, in Atlanta,
         Georgia,  at a time and date  established  by  agreement of the parties
         within  ten (10)  business  days  after  all of the  conditions  to the
         Closing set forth in Section 3 below are satisfied or waived.  The date
         on which the  Closing  shall  occur is  hereinafter  referred to as the
         "Closing Date".

                  (b) Transactions to be Effected.  At the Closing, on the terms
         and subject to the conditions of this Agreement:

                           (i)  the  Seller  shall   deliver  to  the  Buyer  an
                  appropriately executed and authenticated Bill of Sale and such
                  other instruments of sale, assignment, transfer and conveyance
                  to the  Buyer  of the  Acquired  Assets  as the  Buyer  or its
                  counsel  may  reasonably  request,   such  instruments  to  be
                  reasonably satisfactory in form to the Buyer and its counsel;

                           (ii)  the  Buyer  shall  deliver  to the  Seller  the
                  Purchase  Price by wire transfer to a bank account which shall
                  be  designated  in writing by the Seller at least two business
                  days prior to the Closing Date; and

                           (iii) the Buyer shall use its commercially reasonable
                  best  efforts  to  cause  the   Franchisor  to  terminate  the
                  Franchise  Agreements  as of the  Closing  and to release  the
                  Seller from any and all obligations thereunder (other than the
                  payment of franchisee fees payable  thereunder for any periods
                  ending  on or  prior to the date of  Closing).  The  Agreement
                  pursuant to which such Franchise Agreements are terminated and
                  such  obligations of the Seller  thereunder are released shall
                  be in form and substance reasonably satisfactory to the Seller
                  and its counsel. The Seller agrees to pay to the Franchisor at
                  the time of Closing all  franchise  fees payable under or with
                  respect to such Franchise Agreements for all periods ending on
                  or prior to the date of Closing.
<PAGE>

         3.       Conditions to Closing.

                    (a)  Buyer's  Obligation.  The  obligation  of the  Buyer to
               purchase the Acquired Assets is subject to the  satisfaction  (or
               waiver  by  the  Buyer)  as  of  the  Closing  of  the  following
               conditions:

                           (i) The  representations and warranties of the Seller
                  made in this  Agreement  shall be true and  correct  as of the
                  date  hereof and on and as of the  Closing,  as though made on
                  and  as of  the  Closing  Date,  and  the  Seller  shall  have
                  performed  or  complied  in all  material  respects  with  all
                  obligations  and  covenants  required by this  Agreement to be
                  performed  or  complied  with by the Seller by the time of the
                  Closing;  and the Seller  shall have  delivered to the Buyer a
                  certificate  dated the Closing  Date,  signed by an authorized
                  officer  or  representative  of  the  Seller,  confirming  the
                  foregoing;

                           (ii)  No   injunction   or  order  of  any  court  or
                  administrative  agency  of  competent  jurisdiction  shall  be
                  threatened or in effect, and no statute, rule or regulation of
                  any  governmental  authority of competent  jurisdiction  shall
                  have been  promulgated  or enacted,  as of the  Closing  which
                  restrains,  prohibits  or  adversely  affects the purchase and
                  sale of the Acquired Assets; and

                           (iii) The Buyer shall have completed the  acquisition
                  of all of the stock of Cookies USA,  and shall have  completed
                  its senior notes offering in the current anticipated amount of
                  $40,000,000.

                  (b) Seller's Obligation. The obligation of the Seller to sell,
         assign,  transfer  and  deliver  the  Acquired  Assets  to the Buyer is
         subject  to  the  satisfaction  or  waiver  as of  the  Closing  of the
         following conditions:
<PAGE>

                           (i) The  representations  and warranties of the Buyer
                  made in this  Agreement  shall be true and  correct  as of the
                  date  hereof and on and as of the  Closing,  as though made on
                  and as of the Closing Date, and the Buyer shall have performed
                  or complied in all material  respects with all obligations and
                  covenants  required  by  this  Agreement  to be  performed  or
                  complied with by the Buyer by the time of the Closing; and the
                  Buyer shall have  delivered to the Seller a certificate  dated
                  the Closing  Date and signed by an  authorized  officer of the
                  Buyer confirming the foregoing;

                           (ii) The conditions  contemplated by Section 3(a)(ii)
shall have been satisfied; and

                           (iii)  The  Franchise   Agreements  shall  have  been
                  terminated  as of the Closing  and the Seller  shall have been
                  released from all liability thereunder (other than the payment
                  of  franchise  fees  accrued  and  unpaid  to the  date of the
                  Closing),  and the  Seller  shall  have  received  a  document
                  evidencing such  termination and release in form and substance
                  reasonably satisfactory to the Seller and its counsel.

         4.  Representations  and  Warranties  of the Seller.  The Seller hereby
represents  and  warrants  to the Buyer that the  statements  contained  in this
Section 4 are correct and complete as of the date of this  Agreement and will be
correct and  complete as of the Closing  Date (as though made then and as though
the Closing Date were substituted for the date of this Agreement throughout this
Section 4),  except as set forth in the  disclosure  schedule  delivered  by the
Seller to the Buyer on the date hereof (the "Disclosure Schedule").

                  (a) Organization  and Standing of the Seller.  The Seller is a
         corporation duly organized, validly existing and in good standing under
         the laws of the  jurisdiction  of its formation or  incorporation.  All
         acts and  other  proceedings  required  to be taken  by the  Seller  to
         authorize the execution, delivery and performance of this Agreement and
         the consummation of the transactions contemplated hereby have been duly
         and properly taken.
<PAGE>

                  (b) Title to Acquired Assets.  Except as set forth in Schedule
         4(b), the Seller has good and marketable  title to the Acquired Assets,
         free and clear of all mortgages,  liens,  claims,  security  interests,
         pledges, restrictions, charges or encumbrances of any nature whatsoever
         (collectively,  "Liens").  At the Closing,  the Buyer shall acquire the
         Acquired Assets free and clear of all Liens.

                  (c)  Litigation.  Schedule  4(c)  sets  forth  a  list  of all
         lawsuits,  claims,  proceedings or investigations  pending,  or, to the
         knowledge of the Seller,  threatened, as of the date of this Agreement,
         against or affecting any of the Acquired Assets.

         5.  Representations  and  Warranties  of the  Buyer.  The Buyer  hereby
represents and warrants to the Seller as follows:

                  (a)  Authority.  The Buyer is a  corporation  duly  organized,
         validly  existing and in good  standing  under the laws of the State of
         Delaware.  The Buyer has all requisite corporate power and authority to
         enter  into  this   Agreement  and  to  consummate   the   transactions
         contemplated   hereby  and  thereby.   All  corporate  acts  and  other
         proceedings  required  to be  taken  by  the  Buyer  to  authorize  the
         execution,   delivery  and   performance  of  this  Agreement  and  the
         consummation of the transactions  contemplated  hereby and thereby have
         been duly and properly taken.

                  (b) Actions and Proceedings, etc. There are no actions, suits,
         claims or  proceedings  pending or, to the best knowledge of the Buyer,
         threatened  against  the  Buyer,  which are  likely to have a  material
         adverse   effect  on  the  ability  of  the  Buyer  to  consummate  the
         transactions contemplated hereby.

 .        6.       Payment of Taxes and Liabilities

                  (a)      Taxes.

                           (i) The Seller  shall be liable for and  promptly pay
                  Taxes applicable to any of the Acquired Assets or the business
                  conducted by the Seller with the Acquired Assets, in each case
                  attributable  to taxable years or periods  (including  partial
                  periods)  ending at the time of or prior to the  Closing.  The
                  Buyer  shall be liable for and shall pay all Taxes  applicable
                  to the Acquired Assets or the business  conducted by the Buyer
                  with the  Acquired  Assets  that are  attributable  to taxable
                  years  or  periods   (including   partial  periods)  beginning
                  immediately after the Closing. For purposes of this Agreement,
                  "Taxes" shall mean federal,  state,  local or foreign  income,
                  gross  receipts,   property,   sales,  use,  license,  excise,
                  franchise,  employment,  payroll, withholding,  alternative or
                  add-on  minimum,  ad  valorem,  transfer or excise tax, or any
                  other  tax,  customs,  duty,  governmental  fee or other  like
                  assessment or charge of any kind whatsoever, together with any
                  interest or penalty, imposed by any governmental authority.
<PAGE>

                           (ii)  Notwithstanding  paragraph  (i), any sales Tax,
                  use Tax, property transfer or gains Tax, statutory  transferee
                  liabilities  arising from the purchase of the Acquired Assets,
                  documentary  stamp Tax or similar Tax attributable to the sale
                  or transfer of the Acquired  Assets or the business  conducted
                  by the Seller with the  Acquired  Assets  shall be paid by the
                  Seller.

                           (iii) The  Seller or the  Buyer,  as the case may be,
                  shall  provide  prompt  reimbursement  for any Tax paid by one
                  party, all or a portion of which is the  responsibility of the
                  other party in accordance with the terms of this Section 6(a).
                  Within a reasonable time prior to the payment of any such Tax,
                  the party paying such Tax shall give notice to the other party
                  of the Tax payable and the portion  which is the  liability of
                  each such party or parties, although failure to do so will not
                  relieve  such party or parties  from its  liability  hereunder
                  except  to the  extent  such  party  is  materially  adversely
                  affected thereby.

                  (b)      Other Liabilities.

                           (i) The Seller  shall be liable for and shall pay all
                  Excluded   Liabilities,   Vendor   Accounts   and  Bulk  Sales
                  Liabilities.

                           (ii) The Buyer  shall be liable for and shall pay all
Assumed Liabilities.

         7.  Employment  of Employees.  On the date of Closing,  the Buyer shall
offer employment to substantially all of the salaried and non-salaried employees
of the Seller who are  employed in the  operation of the Store.  The  employment
offered  by the  Buyer  shall  be "at  will,"  and the  Buyer  shall be under no
obligation to continue such employment following the date of Closing. The Seller
shall terminate the employment of all of its salaried and non-salaried employees
who are  employed in the  operation  of the Store as of the close of business on
the  date of  Closing,  and the  Seller  shall  be  responsible  for all  wages,
salaries,  and other  benefits,  if any, due and owing to such Employees for all
periods ending on or prior to the date of Closing. Additionally, the Buyer shall
cause  all Store  managers  who  become  employed  by the  Buyer to be  covered,
commencing  on the first day of such  employment,  under the Buyer's  health and
medical welfare and benefit plans without any waiting  period,  with a waiver of
pre-existing  conditions,  and  otherwise  on the same  terms as such  insurance
coverages are provided generally to the employees of the Buyer.
<PAGE>

         8. Assignment.  This Agreement and the rights and obligations hereunder
shall not be assignable or transferable  by the Buyer or the Seller,  other than
to an affiliate of either,  without the prior written consent of the other party
hereto.

         9. No  Third-Party  Beneficiaries.  Except  as  provided  for  released
parties in Section 22,  this  Agreement  is for the sole  benefit of the parties
hereto and their permitted assigns and nothing herein expressed or implied shall
give or be  construed  to give to any person or entity,  other than the  parties
hereto and such assigns, any legal or equitable rights hereunder.

         10. Expenses.  Whether or not the transactions  contemplated hereby are
consummated, except as otherwise expressly provided in this Agreement, all costs
and expenses  incurred in connection  with this  Agreement and the  transactions
contemplated  hereby  shall  be paid  by the  party  incurring  such  costs  and
expenses.

         11. Amendments; Waiver. No amendment of any provision of this Agreement
shall be valid  unless  the same  shall be in  writing  and signed by all of the
parties. No waiver by any party of any default, misrepresentation,  or breach of
warranty or covenant  hereunder,  whether intentional or not, shall be deemed to
extend  to any  prior or  subsequent  default,  misrepresentation,  or breach of
warranty or covenant hereunder or affect in any way any rights arising by virtue
of any prior or subsequent such occurrence.

         12. Notices. All notices or other communications  required or permitted
to be given hereunder shall be in writing and shall be delivered by hand or sent
prepaid  telex,  cable or telecopy,  or sent,  postage  prepaid,  by registered,
certified or express mail, or reputable  overnight  courier service and shall be
deemed given when so delivered by hand,  telexed,  cabled or  telecopied,  or if
mailed,  three days after  mailing (one business day in the case of express mail
or overnight courier service), as follows:

                  (i)      if to the Seller:

                           Mr. Arthur S. Karp
                           7902 Sanderling Road
                           Sarasota, FL  34242
                           Telecopy:  (941) 346-3049

                  with a copy to:

                           Alston & Bird
                           1 Atlanta Center
                           1201 West Peachtree Street
                           Atlanta, GA  30309-3424
                           Attn:  Sidney J. Nurkin
                           Telecopy:  (404) 881-7777

                  (ii)     if to the Buyer:

                           Mrs. Fields' Original Cookies
                           2855 E. Cottonwood Parkway, Suite 400
                           Salt Lake City, Utah  84121
                           Attention:  Legal Department
                           Telecopy:  (801) 736-5945

                  with a copy to:

                           Jones, Waldo, Holbrook & McDonough, P.C.
                           170 South Main Street, Suite 1500
                           Salt Lake City, Utah 84101
                           Attention:  Glen D. Watkins
                           Telecopy:  (801) 328-0537
<PAGE>

         13.  Interpretation.  The headings contained in this Agreement,  in any
exhibit or Schedule hereto and in the table of contents to this  Agreement,  are
for  reference  purposes  only and shall not  affect in any way the  meaning  or
interpretation of this Agreement.

         14.  Counterparts.  This  Agreement  may be  executed  in  one or  more
counterparts,  all of which shall be considered one and the same agreement,  and
shall become  effective when one or more such  counterparts  have been signed by
each of the parties and delivered to the other party.

         15. Entire Agreement.  This Agreement contains the entire agreement and
understanding  between the parties  hereto  with  respect to the subject  matter
hereof and supersedes all prior agreements,  representations and understandings,
written or oral,  relating to such subject  matter.  The  exhibits,  annexes and
Schedules identified in this Agreement are hereby incorporated by reference.

         16. Fees. Each party hereto hereby agrees, represents and warrants that
no  person  has acted in  connection  with this  Agreement  or the  transactions
contemplated  hereby as a broker or finder and that no person is entitled to any
brokerage  fee,  finder's fee or commission  with respect  thereto.  The parties
further  agree to hold the other  party  harmless  from any  damages,  claims or
expenses  asserted  against  such  party as a result of any  person  claiming  a
commission or finder's fee for the transactions contemplated herein.

         17. Severability. If any provision of this Agreement or the application
of any such  provision  to any  person or  circumstance  shall be held  invalid,
illegal or  unenforceable  in any respect by a court of competent  jurisdiction,
such  invalidity,  illegality  or  unenforceability  shall not  affect any other
provision hereof.

         18. Attorney's Fees. Should any litigation be commenced with respect to
any matters governed by this Agreement,  the party prevailing shall be entitled,
in addition to such other relief as may be granted, to a reasonable sum for such
party's attorneys' fees and expenses determined by the court in such litigation.

         19.      [Intentionally Omitted].

         20. Governing Law. This Agreement shall be governed by and construed in
accordance  with  the  internal  laws of the  State  of  Georgia  applicable  to
agreements made and to be performed  entirely within such State,  without regard
to the conflicts of law principles of such State.

         21.  Remedies.  Each of the parties  acknowledges  and agrees that each
other party would be damaged  irreparably  in the event any of the provisions of
this  Agreement  are not performed in accordance  with their  specific  terms or
otherwise are breached.  Accordingly, each of the parties agrees that each other
party shall be entitled to an injunction or injunctions  to prevent  breaches of
the provisions of this Agreement and to enforce  specifically this Agreement and
the terms and  provisions  hereof in any action  instituted  in any court of the
United States or any state thereof, having jurisdiction over the parties and the
matter,  in addition to any other remedy to which it may be entitled,  at law or
in equity.






                           [Intentionally Left Blank]


<PAGE>


         22. Release of the Seller.  The Buyer,  and its successors and assigns,
in consideration of the benefits  afforded to it in consequence of the execution
of this  Agreement,  does  hereby  release and waive,  irrevocably,  any and all
rights, claims, causes of action, of every kind and nature, whether or not known
or anticipated  or asserted or  unasserted,  that they or any of them has or may
have,  directly  or  indirectly,  against the Seller  and,  as  applicable,  its
partners,  officers,  agents and directors (said partners,  officers, agents and
directors being intended beneficiaries of this provision), but excluding rights,
claims  and  causes of action  arising  out of or in  relation  to the breach or
inaccuracy  of any  representation  or  warranty  made  by the  Seller  in  this
Agreement or the breach of any agreement or  undertaking of the Seller set forth
in the Agreement.

         IN WITNESS  WHEREOF,  the parties have caused this Agreement to be duly
executed as of the date first written above.

SELLER:                                              BUYER:

HOT BARTON AND NORTHPARK            MRS. FIELDS' ORIGINAL COOKIES, INC.
COOKIES, INC.


By:/s/Arthur S. Karp                        By:/s/Michael R. Ward
   Its:President                            Its:VP



                                                                     EXHIBIT 2.7






                            ASSET PURCHASE AGREEMENT

                            Dated as of July 29, 1998


                                     between



                       MRS. FIELDS' ORIGINAL COOKIES, INC.

                                    as Buyer,



                                       and



                             NORTHPARK COOKIES, INC.

                                    as Seller









<PAGE>


                                TABLE OF CONTENTS

                                                                            Page

1.       Purchase, Sale and Assumption.......................................  1
2.       Closing; Transactions to be Effected................................  4
3.       Conditions to Closing...............................................  5
4.       Representations and Warranties of the Seller........................  6
5.       Representations and Warranties of the Buyer.........................  7
6.       Payment of Taxes and Liabilities....................................  7
7.       Employment of Employees.............................................  8
8.       Assignment..........................................................  9
9.       No Third-Party Beneficiaries........................................  9
10.      Expenses............................................................  9
11.      Amendments; Waiver..................................................  9
12.      Notices.............................................................  9
13.      Interpretation...................................................... 10
14.      Counterparts........................................................ 10
15.      Entire Agreement.................................................... 10
16.      Fees................................................................ 10
17.      Severability........................................................ 11
18.      Attorney's Fees..................................................... 11
19.      Joint and Several Obligations....................................... 11
20.      Governing Law....................................................... 11
21.      Remedies............................................................ 11
22.      Release of the Seller............................................... 12

Exhibits:

A        -........Bill of Sale

Disclosure Schedules:

?1(c)(ii).........Assumed Liabilities
?4(b)    .........Title to Acquired Assets
?4(c)    .........Litigation


<PAGE>


                            ASSET PURCHASE AGREEMENT

                       MRS. FIELDS' ORIGINAL COOKIES, INC.


         ASSET PURCHASE AGREEMENT  ("Agreement"),  dated as of July 29, 1998, by
and  between  MRS.  FIELDS'  ORIGINAL  COOKIES,  INC.,  a  Delaware  corporation
("Buyer"),  and NORTHPARK COOKIES,  INC., an inactive Iowa corporation  ("NCI"),
and Hot Barton & Northpark Cookies, Inc., a Georgia corporation  ("HBNCI"),  the
sole  shareholder  of and  successor  in interest  to  Northpark  Cookies,  Inc.
(collectively,  the  "Seller");  each a "party" in the singular and "parties" in
the plural.

     A. The Seller is a franchisee of Great  American  Cookie  Company,  Inc., a
Delaware corporation ("Franchisor").

     B. The parties desire that the Buyer purchase from the Seller, and that the
Seller sell to the Buyer,  the Acquired  Assets  (defined  below),  and that the
Buyer assume the Assumed Liabilities (defined below), upon the terms and subject
to the conditions set forth in this Agreement;

         NOW, THEREFORE,  in consideration of the premises and of the respective
representations,  warranties,  covenants,  agreements and  conditions  contained
herein, the parties hereto hereby agree as follows:


         1.       Purchase, Sale and Assumption.

                  (a)  Purchase  and  Sale.  On the  terms  and  subject  to the
         conditions  of this  Agreement,  the Seller  agrees to sell,  transfer,
         assign and  deliver to the  Buyer,  and the Buyer  agrees to accept and
         purchase  from the Seller,  at the Closing  (defined  below),  free and
         clear of Liens (defined below),  the assets of Seller used and employed
         by the Seller in the operation of its retail cookie  business,  and any
         related carts and kiosks,  located at Northpark Mall,  Davenport,  Iowa
         (the  "Store") as follows  (such  assets and  properties  being  herein
         called, collectively, the "Acquired Assets"): (i) all leasehold rights,
         interests,  improvements,   fixtures  and  signage,  including  without
         limitation  those  governed  by the lease  for the  Store  which at the
         Closing shall be assigned by the Seller to the Buyer (or its designated
         affiliates)  and  assumed  by the  Buyer;  (ii) all  tangible  personal
         property, such as machinery,  equipment,  supplies, inventories (unless
         designated by the Buyer on or before the Closing as an Excluded Asset),
         furniture and tools;  (iii) all  agreements,  contracts and instruments
         (but excluding the Franchise Agreement,  dated August 12, 1981, between
         the Seller and Great American Cookie Company, Inc. ("Franchisor"),  and
         any related license,  development and guarantee agreements,  as amended
         (collectively,  the  "Franchise  Agreements")),  that  are  assumed  in
         writing  by the Buyer at the  Closing;  (iv) all  customer  and  vendor
         lists; (v) all recipes,  techniques,  processes,  methods of production
         and  commercialization,  training  methods  and  know-how  owned by the
         Seller;  (vi) store change funds in the aggregate amount of $251.00 per
         Store (the "Store Cash"); (vii) deposits made in connection with lease,
         utility  service  and other  similar  agreements;  (viii)  rebates  and
         prepaid expenses;  (ix) all inventory of batter and other  ingredients,
         paper wares and other items on hand or on order and all cookies,  other
         baked goods,  completed  goods and work in process  (collectively,  the
         "Inventory").  The Acquired Assets shall be transferred and conveyed to
         the Buyer at the  Closing,  free and  clear of all  Liens  (as  defined
         below),  pursuant to a bill of sale (the "Bill of Sale")  substantially
         in the form of Exhibit A.
<PAGE>

                  (b) Excluded  Assets.  The Acquired  Assets shall include only
         those  assets of Seller  specifically  described in Section 1(a) above.
         Notwithstanding  anything to the contrary  expressed or implied herein,
         the  Acquired  Assets  shall not  include the  following  assets of the
         Seller:  (i) all cash on hand or on  deposit,  whether at a Store or in
         bank accounts, other than the Store Cash; (ii) all rights and claims of
         the Seller under the Franchise Agreements;  (iii) all rights and claims
         of the Seller with respect to the Excluded Liabilities (defined below);
         (iv) the Seller's rights under this Agreement;  (v) all of the Seller's
         corporate records,  books,  ledgers,  books of account, tax returns and
         information relating thereto,  files,  documents,  correspondence;  and
         (vi) any other assets of the Seller not directly used in the conduct of
         the Seller's  retail  cookie  business at the Store.  The assets of the
         Seller  that are not  included  within the  Acquired  Assets are herein
         referred to as the "Excluded Assets."

                  (c)  Assumed  Liabilities.  On the  terms and  subject  to the
         conditions  of this  Agreement,  the  Buyer  agrees to  assume,  at and
         effective from the Closing, the Assumed Liabilities.  The term "Assumed
         Liabilities"  means,   collectively,   the  following  liabilities  and
         obligations of the Seller:  (i) all  obligations  under the agreements,
         contracts,  leases, licenses, and other arrangements referred to in the
         description of Acquired  Assets either (A) to furnish  goods,  services
         and other non-cash  benefits to another party after Closing,  or (B) to
         pay for goods,  services and other non-cash benefits that another party
         will furnish to the Acquired Business after Closing; and (ii) all other
         liabilities  of the Seller  assumed in writing  and listed on  Schedule
         1(c)(ii).

                  (d)  Excluded  Liabilities.  The term  "Excluded  Liabilities"
         means any  liability or obligation of the Seller that is not an Assumed
         Liability.
<PAGE>

                  (e) Purchase Price. The purchase price for the Acquired Assets
         (the "Purchase  Price") shall be the sum of (i) One Hundred  Twenty-One
         Thousand Dollars ($121,000.00), plus (ii) Two Hundred Fifty-One Dollars
         ($251.00)  representing the amount of the "Store Cash",  plus (iii) the
         value of the  Inventory,  determined as provided in Section 1(f) below,
         plus (iv) the  aggregate  amount of all deposits  and prepaid  expenses
         that are included in the Acquired Assets, determined as of the close of
         business  as of the day  immediately  preceding  the date on which  the
         Closing shall occur.

                  (f)  Determination of Inventory Value.  Immediately  following
         the  close of  business  on the day  preceding  the  date on which  the
         Closing is to occur,  the Buyer and the Seller shall  jointly count and
         value the  Inventory.  The  Inventory  shall be valued at Seller's cost
         thereof.

                  (g) Proration. All utility charges, rental charges, Taxes, and
         other  like  items  assessed  or  payable  with  respect  to any of the
         Acquired  Assets for the period in which the  Closing  occurs  shall be
         prorated  as of the date of Closing  between  the Buyer and the Seller.
         The parties  shall use their  commercially  reasonable  best efforts to
         determine the amount of any such  prorated  items as of the Closing and
         shall,  to the extent of information  available at the time of Closing,
         prorate  such  items  between  them as herein  provided.  To the extent
         information  relating to such  prorated  items is not  available at the
         time of Closing,  the parties  shall,  as soon as  practical  after the
         Closing,  examine all  relevant  books and records in order to make the
         determination  of the  apportionments  of such prorated items as herein
         provided.  Payment  of any such  items  which are not  apportioned  and
         prorated at the Closing shall be made to the appropriate party by check
         within  thirty  (30) days after  such  determination.  Proration  of ad
         valorem taxes  (whether  assessed  against real  property  interests or
         personal  property)  shall be  determined  based upon  previous  year's
         taxes.
<PAGE>

                  (h) Certain  Consents.  To the extent that the Seller's rights
         under any agreement, contract, commitment, lease, permit, real property
         lease or other Acquired Asset to be assigned to the Buyer hereunder may
         not be assigned  without the  consent of another  person  which has not
         been  obtained  prior to the  Closing,  and which is  important  to the
         ownership,  use or disposition by the Buyer of an Acquired Asset,  this
         Agreement  shall not  constitute  an agreement to assign the same if an
         attempted  assignment would constitute a breach thereof or be unlawful,
         and the Seller,  at the  Buyer's  expense,  shall use its  commercially
         reasonable  efforts to obtain any such required  consent(s) as promptly
         as  possible.  If any such  consent  shall  not be  obtained  or if any
         attempted  assignment  would be ineffective or would impair the Buyer's
         rights under the Acquired Asset in question so that the Buyer would not
         in effect  acquire the benefit of all such rights,  the Seller,  to the
         maximum extent permitted by law and the specific Acquired Asset, and at
         the Buyer's  expense,  shall act after the Closing as the Buyer's agent
         in order to obtain for the Buyer the benefits thereunder.

                  (i) Further Assurances. The Seller from time to time after the
         Closing, at the Buyer's request and expense, will execute, acknowledge,
         and  deliver to the Buyer  such other  instruments  of  conveyance  and
         transfer and will take such other  actions and execute and deliver such
         other documents,  certifications,  and further  assurances as the Buyer
         may reasonably  require in order to vest more effectively in the Buyer,
         or to put the Buyer more fully in  possession  of, any of the  Acquired
         Assets,  or to  better  enable  the  Buyer  to  complete,  perform,  or
         discharge any of the Assumed  Liabilities.  Each of the parties  hereto
         will  cooperate  with the other and  execute  and  deliver to the other
         parties hereto such other instruments and documents and take such other
         actions as may be reasonably  requested  from time to time by any other
         party  hereto as  necessary  to carry out,  evidence,  and  confirm the
         intended purposes of this Agreement.


                  (j) Bulk Sales. The parties intend and agree that the purchase
         and sale of the Acquired  Assets is excluded from the  requirements  of
         so-called  "Uniform  Commercial  Code - Bulk Transfers" laws (the "Bulk
         Sales  Laws").  However,  to the extent that the Bulk Sales Laws apply,
         the parties hereby waive any compliance therewith.  In consideration of
         the Buyer's agreement to waive any such compliance:
<PAGE>

                           (i) the Seller shall  furnish to the Buyer before the
                  Closing a list, certified by a financial officer of the Seller
                  having knowledge thereof,  setting forth the Seller's accounts
                  payable  (and  pay-off  amounts  therefor)  as of the  Closing
                  (including,   without   limitation,   all  accounts  with  and
                  liabilities  to any persons  that may have a remedy  under the
                  Bulk  Sales  Laws,   if   applicable,   with  respect  to  the
                  transactions contemplated by this Agreement (collectively, the
                  "Vendor Accounts")); and

                           (ii)  the  Seller  hereby  agrees  that,  each of the
                  Vendor  Accounts shall be paid in full at the Closing from the
                  Purchase Price, unless (A) the Seller has a good faith dispute
                  with respect to any Vendor  Accounts,  in which case a portion
                  of the  Purchase  Price  sufficient  to fully  pay each of the
                  disputed  Vendor  Accounts will be withheld at the Closing and
                  deposited  into  and  thereafter   disbursed  from  an  escrow
                  administered  by  an  independent   escrow  agent  established
                  pursuant to mutually agreed  instructions of the Buyer and the
                  Seller;  or (B) the payoff  amount  cannot be  ascertained  or
                  verified  by the  Closing  Date,  in  which  case  the  amount
                  reasonably  estimated  by the  Buyer  and the  Seller  that is
                  necessary to fully pay all amounts accrued through the Closing
                  with  respect to any such  Vendor  Accounts  shall be withheld
                  from the Purchase  Price and deposited into and disbursed from
                  an escrow established in the manner specified in the preceding
                  clause (A) of this Section 1(f)(ii).
<PAGE>

         2.       Closing; Transactions to be Effected.

                  (a) Closing.  The closing (the  "Closing") of the purchase and
         sale of the Acquired  Assets and the Buyer's  assumption of the Assumed
         Liabilities  shall be held at the offices of Alston & Bird, in Atlanta,
         Georgia,  at a time and date  established  by  agreement of the parties
         within  ten (10)  business  days  after  all of the  conditions  to the
         Closing set forth in Section 3 below are satisfied or waived.  The date
         on which the  Closing  shall  occur is  hereinafter  referred to as the
         "Closing Date".

                  (b) Transactions to be Effected.  At the Closing, on the terms
         and subject to the conditions of this Agreement:

                           (i)  the  Seller  shall   deliver  to  the  Buyer  an
                  appropriately executed and authenticated Bill of Sale and such
                  other instruments of sale, assignment, transfer and conveyance
                  to the  Buyer  of the  Acquired  Assets  as the  Buyer  or its
                  counsel  may  reasonably  request,   such  instruments  to  be
                  reasonably satisfactory in form to the Buyer and its counsel;

                           (ii)  the  Buyer  shall  deliver  to the  Seller  the
                  Purchase  Price by wire transfer to a bank account which shall
                  be  designated  in writing by the Seller at least two business
                  days prior to the Closing Date; and

                           (iii) the Buyer shall use its commercially reasonable
                  best  efforts  to  cause  the   Franchisor  to  terminate  the
                  Franchise  Agreements  as of the  Closing  and to release  the
                  Seller from any and all obligations thereunder (other than the
                  payment of franchisee fees payable  thereunder for any periods
                  ending  on or  prior to the date of  Closing).  The  Agreement
                  pursuant to which such Franchise Agreements are terminated and
                  such  obligations of the Seller  thereunder are released shall
                  be in form and substance reasonably satisfactory to the Seller
                  and its counsel. The Seller agrees to pay to the Franchisor at
                  the time of Closing all  franchise  fees payable under or with
                  respect to such Franchise Agreements for all periods ending on
                  or prior to the date of Closing.
<PAGE>

         3.       Conditions to Closing.

                    (a)  Buyer's  Obligation.  The  obligation  of the  Buyer to
               purchase the Acquired Assets is subject to the  satisfaction  (or
               waiver  by  the  Buyer)  as  of  the  Closing  of  the  following
               conditions:

                           (i) The  representations and warranties of the Seller
                  made in this  Agreement  shall be true and  correct  as of the
                  date  hereof and on and as of the  Closing,  as though made on
                  and  as of  the  Closing  Date,  and  the  Seller  shall  have
                  performed  or  complied  in all  material  respects  with  all
                  obligations  and  covenants  required by this  Agreement to be
                  performed  or  complied  with by the Seller by the time of the
                  Closing;  and the Seller  shall have  delivered to the Buyer a
                  certificate  dated the Closing  Date,  signed by an authorized
                  officer  or  representative  of  the  Seller,  confirming  the
                  foregoing;

                           (ii)  No   injunction   or  order  of  any  court  or
                  administrative  agency  of  competent  jurisdiction  shall  be
                  threatened or in effect, and no statute, rule or regulation of
                  any  governmental  authority of competent  jurisdiction  shall
                  have been  promulgated  or enacted,  as of the  Closing  which
                  restrains,  prohibits  or  adversely  affects the purchase and
                  sale of the Acquired Assets; and

                           (iii) The Buyer shall have completed the  acquisition
                  of all of the stock of Cookies USA,  and shall have  completed
                  its senior notes offering in the current anticipated amount of
                  $40,000,000.

                  (b) Seller's Obligation. The obligation of the Seller to sell,
         assign,  transfer  and  deliver  the  Acquired  Assets  to the Buyer is
         subject  to  the  satisfaction  or  waiver  as of  the  Closing  of the
         following conditions:

                           (i) The  representations  and warranties of the Buyer
                  made in this  Agreement  shall be true and  correct  as of the
                  date  hereof and on and as of the  Closing,  as though made on
                  and as of the Closing Date, and the Buyer shall have performed
                  or complied in all material  respects with all obligations and
                  covenants  required  by  this  Agreement  to be  performed  or
                  complied with by the Buyer by the time of the Closing; and the
                  Buyer shall have  delivered to the Seller a certificate  dated
                  the Closing  Date and signed by an  authorized  officer of the
                  Buyer confirming the foregoing;
<PAGE>

                           (ii) The conditions  contemplated by Section 3(a)(ii)
shall have been satisfied; and

                           (iii)  The  Franchise   Agreements  shall  have  been
                  terminated  as of the Closing  and the Seller  shall have been
                  released from all liability thereunder (other than the payment
                  of  franchise  fees  accrued  and  unpaid  to the  date of the
                  Closing),  and the  Seller  shall  have  received  a  document
                  evidencing such  termination and release in form and substance
                  reasonably satisfactory to the Seller and its counsel.

         4.  Representations  and  Warranties  of the Seller.  The Seller hereby
represents  and  warrants  to the Buyer that the  statements  contained  in this
Section 4 are correct and complete as of the date of this  Agreement and will be
correct and  complete as of the Closing  Date (as though made then and as though
the Closing Date were substituted for the date of this Agreement throughout this
Section 4),  except as set forth in the  disclosure  schedule  delivered  by the
Seller to the Buyer on the date hereof (the "Disclosure Schedule").

                  (a) Organization and Standing of the Seller.  HBNCI, a Seller,
         is a corporation duly organized,  validly existing and in good standing
         under the laws of the jurisdiction of its incorporation. NCI, a Seller,
         is an inactive  Iowa  corporation  not  eligible for a  certificate  of
         existence, and is not in good standing under the laws of Iowa. HBNCI is
         the sole  shareholder of and the successor in interest to NCI. All acts
         and other  proceedings  required to be taken by the Seller to authorize
         the  execution,  delivery and  performance  of this  Agreement  and the
         consummation of the transactions contemplated hereby have been duly and
         properly taken.

                  (b) Title to Acquired Assets.  Except as set forth in Schedule
         4(b), the Seller has good and marketable  title to the Acquired Assets,
         free and clear of all mortgages,  liens,  claims,  security  interests,
         pledges, restrictions, charges or encumbrances of any nature whatsoever
         (collectively,  "Liens").  At the Closing,  the Buyer shall acquire the
         Acquired Assets free and clear of all Liens.

                  (c)  Litigation.  Schedule  4(c)  sets  forth  a  list  of all
         lawsuits,  claims,  proceedings or investigations  pending,  or, to the
         knowledge of the Seller,  threatened, as of the date of this Agreement,
         against or affecting any of the Acquired Assets.
<PAGE>

         5.  Representations  and  Warranties  of the  Buyer.  The Buyer  hereby
represents and warrants to the Seller as follows:

                  (a)  Authority.  The Buyer is a  corporation  duly  organized,
         validly  existing and in good  standing  under the laws of the State of
         Delaware.  The Buyer has all requisite corporate power and authority to
         enter  into  this   Agreement  and  to  consummate   the   transactions
         contemplated   hereby  and  thereby.   All  corporate  acts  and  other
         proceedings  required  to be  taken  by  the  Buyer  to  authorize  the
         execution,   delivery  and   performance  of  this  Agreement  and  the
         consummation of the transactions  contemplated  hereby and thereby have
         been duly and properly taken.

                  (b) Actions and Proceedings, etc. There are no actions, suits,
         claims or  proceedings  pending or, to the best knowledge of the Buyer,
         threatened  against  the  Buyer,  which are  likely to have a  material
         adverse   effect  on  the  ability  of  the  Buyer  to  consummate  the
         transactions contemplated hereby.

 .        6.       Payment of Taxes and Liabilities

                  (a)      Taxes.

                           (i) The Seller  shall be liable for and  promptly pay
                  Taxes applicable to any of the Acquired Assets or the business
                  conducted by the Seller with the Acquired Assets, in each case
                  attributable  to taxable years or periods  (including  partial
                  periods)  ending at the time of or prior to the  Closing.  The
                  Buyer  shall be liable for and shall pay all Taxes  applicable
                  to the Acquired Assets or the business  conducted by the Buyer
                  with the  Acquired  Assets  that are  attributable  to taxable
                  years  or  periods   (including   partial  periods)  beginning
                  immediately after the Closing. For purposes of this Agreement,
                  "Taxes" shall mean federal,  state,  local or foreign  income,
                  gross  receipts,   property,   sales,  use,  license,  excise,
                  franchise,  employment,  payroll, withholding,  alternative or
                  add-on  minimum,  ad  valorem,  transfer or excise tax, or any
                  other  tax,  customs,  duty,  governmental  fee or other  like
                  assessment or charge of any kind whatsoever, together with any
                  interest or penalty, imposed by any governmental authority.
<PAGE>

                           (ii)  Notwithstanding  paragraph  (i), any sales Tax,
                  use Tax, property transfer or gains Tax, statutory  transferee
                  liabilities  arising from the purchase of the Acquired Assets,
                  documentary  stamp Tax or similar Tax attributable to the sale
                  or transfer of the Acquired  Assets or the business  conducted
                  by the Seller with the  Acquired  Assets  shall be paid by the
                  Seller.

                           (iii) The  Seller or the  Buyer,  as the case may be,
                  shall  provide  prompt  reimbursement  for any Tax paid by one
                  party, all or a portion of which is the  responsibility of the
                  other party in accordance with the terms of this Section 6(a).
                  Within a reasonable time prior to the payment of any such Tax,
                  the party paying such Tax shall give notice to the other party
                  of the Tax payable and the portion  which is the  liability of
                  each such party or parties, although failure to do so will not
                  relieve  such party or parties  from its  liability  hereunder
                  except  to the  extent  such  party  is  materially  adversely
                  affected thereby.

                  (b)      Other Liabilities.

                           (i) The Seller  shall be liable for and shall pay all
                  Excluded   Liabilities,   Vendor   Accounts   and  Bulk  Sales
                  Liabilities.

                           (ii) The Buyer  shall be liable for and shall pay all
Assumed Liabilities.

         7.  Employment  of Employees.  On the date of Closing,  the Buyer shall
offer employment to substantially all of the salaried and non-salaried employees
of the Seller who are  employed in the  operation of the Store.  The  employment
offered  by the  Buyer  shall  be "at  will,"  and the  Buyer  shall be under no
obligation to continue such employment following the date of Closing. The Seller
shall terminate the employment of all of its salaried and non-salaried employees
who are  employed in the  operation  of the Store as of the close of business on
the  date of  Closing,  and the  Seller  shall  be  responsible  for all  wages,
salaries,  and other  benefits,  if any, due and owing to such Employees for all
periods ending on or prior to the date of Closing. Additionally, the Buyer shall
cause  all Store  managers  who  become  employed  by the  Buyer to be  covered,
commencing  on the first day of such  employment,  under the Buyer's  health and
medical welfare and benefit plans without any waiting  period,  with a waiver of
pre-existing  conditions,  and  otherwise  on the same  terms as such  insurance
coverages are provided generally to the employees of the Buyer.
<PAGE>

         8. Assignment.  This Agreement and the rights and obligations hereunder
shall not be assignable or transferable  by the Buyer or the Seller,  other than
to an affiliate of either,  without the prior written consent of the other party
hereto.

         9. No  Third-Party  Beneficiaries.  Except  as  provided  for  released
parties in Section 22,  this  Agreement  is for the sole  benefit of the parties
hereto and their permitted assigns and nothing herein expressed or implied shall
give or be  construed  to give to any person or entity,  other than the  parties
hereto and such assigns, any legal or equitable rights hereunder.

         10. Expenses.  Whether or not the transactions  contemplated hereby are
consummated, except as otherwise expressly provided in this Agreement, all costs
and expenses  incurred in connection  with this  Agreement and the  transactions
contemplated  hereby  shall  be paid  by the  party  incurring  such  costs  and
expenses.

         11. Amendments; Waiver. No amendment of any provision of this Agreement
shall be valid  unless  the same  shall be in  writing  and signed by all of the
parties. No waiver by any party of any default, misrepresentation,  or breach of
warranty or covenant  hereunder,  whether intentional or not, shall be deemed to
extend  to any  prior or  subsequent  default,  misrepresentation,  or breach of
warranty or covenant hereunder or affect in any way any rights arising by virtue
of any prior or subsequent such occurrence.
<PAGE>

         12. Notices. All notices or other communications  required or permitted
to be given hereunder shall be in writing and shall be delivered by hand or sent
prepaid  telex,  cable or telecopy,  or sent,  postage  prepaid,  by registered,
certified or express mail, or reputable  overnight  courier service and shall be
deemed given when so delivered by hand,  telexed,  cabled or  telecopied,  or if
mailed,  three days after  mailing (one business day in the case of express mail
or overnight courier service), as follows:

                  (i)      if to the Seller:

                           Mr. Arthur S. Karp
                           7902 Sanderling Road
                           Sarasota, FL  34242
                           Telecopy:  (941) 346-3049

                  with a copy to:

                           Alston & Bird
                           1 Atlanta Center
                           1201 West Peachtree Street
                           Atlanta, GA  30309-3424
                           Attn:  Sidney J. Nurkin
                           Telecopy:  (404) 881-7777

                  (ii)     if to the Buyer:

                           Mrs. Fields' Original Cookies
                           2855 E. Cottonwood Parkway, Suite 400
                           Salt Lake City, Utah  84121
                           Attention:  Legal Department
                           Telecopy:  (801) 736-5945

                  with a copy to:

                           Jones, Waldo, Holbrook & McDonough, P.C.
                           170 South Main Street, Suite 1500
                           Salt Lake City, Utah 84101
                           Attention:  Glen D. Watkins
                           Telecopy:  (801) 328-0537

         13.  Interpretation.  The headings contained in this Agreement,  in any
exhibit or Schedule hereto and in the table of contents to this  Agreement,  are
for  reference  purposes  only and shall not  affect in any way the  meaning  or
interpretation of this Agreement.
<PAGE>

         14.  Counterparts.  This  Agreement  may be  executed  in  one or  more
counterparts,  all of which shall be considered one and the same agreement,  and
shall become  effective when one or more such  counterparts  have been signed by
each of the parties and delivered to the other party.

         15. Entire Agreement.  This Agreement contains the entire agreement and
understanding  between the parties  hereto  with  respect to the subject  matter
hereof and supersedes all prior agreements,  representations and understandings,
written or oral,  relating to such subject  matter.  The  exhibits,  annexes and
Schedules identified in this Agreement are hereby incorporated by reference.

         16. Fees. Each party hereto hereby agrees, represents and warrants that
no  person  has acted in  connection  with this  Agreement  or the  transactions
contemplated  hereby as a broker or finder and that no person is entitled to any
brokerage  fee,  finder's fee or commission  with respect  thereto.  The parties
further  agree to hold the other  party  harmless  from any  damages,  claims or
expenses  asserted  against  such  party as a result of any  person  claiming  a
commission or finder's fee for the transactions contemplated herein.

         17. Severability. If any provision of this Agreement or the application
of any such  provision  to any  person or  circumstance  shall be held  invalid,
illegal or  unenforceable  in any respect by a court of competent  jurisdiction,
such  invalidity,  illegality  or  unenforceability  shall not  affect any other
provision hereof.

         18. Attorney's Fees. Should any litigation be commenced with respect to
any matters governed by this Agreement,  the party prevailing shall be entitled,
in addition to such other relief as may be granted, to a reasonable sum for such
party's attorneys' fees and expenses determined by the court in such litigation.

         19. Joint and Several  Obligations.  The  representations,  warranties,
covenants and  undertakings  of the Seller under this  Agreement and the Bill of
Sale constitute joint and several obligations of NCI and HBNCI.

         20. Governing Law. This Agreement shall be governed by and construed in
accordance  with  the  internal  laws of the  State  of  Georgia  applicable  to
agreements made and to be performed  entirely within such State,  without regard
to the conflicts of law principles of such State.
<PAGE>

         21.  Remedies.  Each of the parties  acknowledges  and agrees that each
other party would be damaged  irreparably  in the event any of the provisions of
this  Agreement  are not performed in accordance  with their  specific  terms or
otherwise are breached.  Accordingly, each of the parties agrees that each other
party shall be entitled to an injunction or injunctions  to prevent  breaches of
the provisions of this Agreement and to enforce  specifically this Agreement and
the terms and  provisions  hereof in any action  instituted  in any court of the
United States or any state thereof, having jurisdiction over the parties and the
matter,  in addition to any other remedy to which it may be entitled,  at law or
in equity.






                           [Intentionally Left Blank]



         22. Release of the Seller.  The Buyer,  and its successors and assigns,
in consideration of the benefits  afforded to it in consequence of the execution
of this  Agreement,  does  hereby  release and waive,  irrevocably,  any and all
rights, claims, causes of action, of every kind and nature, whether or not known
or anticipated  or asserted or  unasserted,  that they or any of them has or may
have,  directly  or  indirectly,  against the Seller  and,  as  applicable,  its
partners,  officers,  agents and directors (said partners,  officers, agents and
directors being intended beneficiaries of this provision), but excluding rights,
claims  and  causes of action  arising  out of or in  relation  to the breach or
inaccuracy  of any  representation  or  warranty  made  by the  Seller  in  this
Agreement or the breach of any agreement or  undertaking of the Seller set forth
in the Agreement.

         IN WITNESS  WHEREOF,  the parties have caused this Agreement to be duly
executed as of the date first written above.

SELLER:                                              BUYER:

NORTHPARK COOKIES, INC.                     MRS. FIELDS' ORIGINAL COOKIES, INC.



By:/s/Arthur S. Karp                             By:/s/Michael R. Ward
   Its: President                                Its:VP



                                                                     EXHIBIT 2.8






                            ASSET PURCHASE AGREEMENT

                            Dated as of July 29, 1998


                                     between



                       MRS. FIELDS' ORIGINAL COOKIES, INC.

                                    as Buyer,



                                       and



                           QUAIL SPRINGS COOKIES, INC.

                                    as Seller









<PAGE>


                                TABLE OF CONTENTS

                                                                            Page

1.       Purchase, Sale and Assumption.......................................  1
2.       Closing; Transactions to be Effected................................  4
3.       Conditions to Closing...............................................  5
4.       Representations and Warranties of the Seller........................  6
5.       Representations and Warranties of the Buyer.........................  7
6.       Payment of Taxes and Liabilities....................................  7
7.       Employment of Employees.............................................  8
8.       Assignment..........................................................  8
9.       No Third-Party Beneficiaries........................................  9
10.      Expenses............................................................  9
11.      Amendments; Waiver..................................................  9
12.      Notices.............................................................  9
13.      Interpretation...................................................... 10
14.      Counterparts........................................................ 10
15.      Entire Agreement.................................................... 10
16.      Fees................................................................ 10
17.      Severability........................................................ 10
18.      Attorney's Fees..................................................... 11
19.      [Intentionally Omitted]............................................. 11
20.      Governing Law....................................................... 11
21.      Remedies............................................................ 11
22.      Release of the Seller............................................... 12

Exhibits:
A        -........Bill of Sale

Disclosure Schedules:

'1(c)(ii).........Assumed Liabilities
'4(b)    .........Title to Acquired Assets
'4(c)    .........Litigation


<PAGE>



                            ASSET PURCHASE AGREEMENT

                       MRS. FIELDS' ORIGINAL COOKIES, INC.


         ASSET PURCHASE AGREEMENT  ("Agreement"),  dated as of July 29, 1998, by
and  between  MRS.  FIELDS'  ORIGINAL  COOKIES,  INC.,  a  Delaware  corporation
("Buyer"),  and QUAIL SPRINGS COOKIES,  INC., a Georgia corporation  ("Seller");
each a "party" in the singular and "parties" in the plural.

     A. The Seller is a franchisee of Great  American  Cookie  Company,  Inc., a
Delaware corporation ("Franchisor").

     B. The parties desire that the Buyer purchase from the Seller, and that the
Seller sell to the Buyer,  the Acquired  Assets  (defined  below),  and that the
Buyer assume the Assumed Liabilities (defined below), upon the terms and subject
to the conditions set forth in this Agreement;

         NOW, THEREFORE,  in consideration of the premises and of the respective
representations,  warranties,  covenants,  agreements and  conditions  contained
herein, the parties hereto hereby agree as follows:



<PAGE>


         1.       Purchase, Sale and Assumption.

                  (a)  Purchase  and  Sale.  On the  terms  and  subject  to the
         conditions  of this  Agreement,  the Seller  agrees to sell,  transfer,
         assign and  deliver to the  Buyer,  and the Buyer  agrees to accept and
         purchase  from the Seller,  at the Closing  (defined  below),  free and
         clear of Liens (defined below),  the assets of Seller used and employed
         by the Seller in the operation of its retail cookie  business,  and any
         related carts and kiosks, located at Quail Springs Mall, Oklahoma City,
         Oklahoma  (the "Store") as follows  (such assets and  properties  being
         herein called, collectively,  the "Acquired Assets"): (i) all leasehold
         rights,  interests,  improvements,   fixtures  and  signage,  including
         without  limitation  those governed by the lease for the Store which at
         the  Closing  shall be  assigned  by the  Seller  to the  Buyer (or its
         designated  affiliates)  and  assumed by the Buyer;  (ii) all  tangible
         personal property, such as machinery,  equipment, supplies, inventories
         (unless designated by the Buyer on or before the Closing as an Excluded
         Asset),  furniture  and  tools;  (iii) all  agreements,  contracts  and
         instruments  (but  excluding the Franchise  Agreement,  dated April 16,
         1992,  between  the  Seller and Great  American  Cookie  Company,  Inc.
         ("Franchisor"),  and any related  license,  development  and  guarantee
         agreements, as amended (collectively, the "Franchise Agreements")) that
         are assumed in writing by the Buyer at the  Closing;  (iv) all customer
         and vendor lists; (v) all recipes,  techniques,  processes,  methods of
         production and  commercialization,  training methods and know-how owned
         by the  Seller;  (vi) store  change  funds in the  aggregate  amount of
         $251.00 per Store (the "Store Cash"); (vii) deposits made in connection
         with  lease,  utility  service  and other  similar  agreements;  (viii)
         rebates and prepaid  expenses;  (ix) all  inventory of batter and other
         ingredients,  paper  wares and other  items on hand or on order and all
         cookies,  other  baked  goods,  completed  goods  and  work in  process
         (collectively,   the   "Inventory").   The  Acquired  Assets  shall  be
         transferred and conveyed to the Buyer at the Closing, free and clear of
         all Liens (as defined below),  pursuant to a bill of sale (the "Bill of
         Sale") substantially in the form of Exhibit A.

                  (b) Excluded  Assets.  The Acquired  Assets shall include only
         those  assets of Seller  specifically  described in Section 1(a) above.
         Notwithstanding  anything to the contrary  expressed or implied herein,
         the  Acquired  Assets  shall not  include the  following  assets of the
         Seller:  (i) all cash on hand or on  deposit,  whether at a Store or in
         bank accounts, other than the Store Cash; (ii) all rights and claims of
         the Seller under the Franchise Agreements;  (iii) all rights and claims
         of the Seller with respect to the Excluded Liabilities (defined below);
         (iv) the Seller's rights under this Agreement;  (v) all of the Seller's
         corporate records,  books,  ledgers,  books of account, tax returns and
         information relating thereto,  files,  documents,  correspondence;  and
         (vi) any other assets of the Seller not directly used in the conduct of
         the Seller's  retail  cookie  business at the Store.  The assets of the
         Seller  that are not  included  within the  Acquired  Assets are herein
         referred to as the "Excluded Assets."
<PAGE>

                  (c)  Assumed  Liabilities.  On the  terms and  subject  to the
         conditions  of this  Agreement,  the  Buyer  agrees to  assume,  at and
         effective from the Closing, the Assumed Liabilities.  The term "Assumed
         Liabilities"  means,   collectively,   the  following  liabilities  and
         obligations of the Seller:  (i) all  obligations  under the agreements,
         contracts,  leases, licenses, and other arrangements referred to in the
         description of Acquired  Assets either (A) to furnish  goods,  services
         and other non-cash  benefits to another party after Closing,  or (B) to
         pay for goods,  services and other non-cash benefits that another party
         will furnish to the Acquired Business after Closing; and (ii) all other
         liabilities  of the Seller  assumed in writing  and listed on  Schedule
         1(c)(ii).

                  (d)  Excluded  Liabilities.  The term  "Excluded  Liabilities"
         means any  liability or obligation of the Seller that is not an Assumed
         Liability.

                  (e) Purchase Price. The purchase price for the Acquired Assets
         (the "Purchase  Price") shall be the sum of (i) Ninety Thousand Dollars
         ($90,000.00),   plus  (ii)  Two  Hundred  Fifty-One  Dollars  ($251.00)
         representing  the amount of the "Store  Cash",  plus (iii) the value of
         the Inventory,  determined as provided in Section 1(f) below, plus (iv)
         the  aggregate  amount of all  deposits and prepaid  expenses  that are
         included in the Acquired Assets, determined as of the close of business
         as of the day immediately preceding the date on which the Closing shall
         occur.

                  (f)  Determination of Inventory Value.  Immediately  following
         the  close of  business  on the day  preceding  the  date on which  the
         Closing is to occur,  the Buyer and the Seller shall  jointly count and
         value the  Inventory.  The  Inventory  shall be valued at Seller's cost
         thereof.
<PAGE>

                  (g) Proration. All utility charges, rental charges, Taxes, and
         other  like  items  assessed  or  payable  with  respect  to any of the
         Acquired  Assets for the period in which the  Closing  occurs  shall be
         prorated  as of the date of Closing  between  the Buyer and the Seller.
         The parties  shall use their  commercially  reasonable  best efforts to
         determine the amount of any such  prorated  items as of the Closing and
         shall,  to the extent of information  available at the time of Closing,
         prorate  such  items  between  them as herein  provided.  To the extent
         information  relating to such  prorated  items is not  available at the
         time of Closing,  the parties  shall,  as soon as  practical  after the
         Closing,  examine all  relevant  books and records in order to make the
         determination  of the  apportionments  of such prorated items as herein
         provided.  Payment  of any such  items  which are not  apportioned  and
         prorated at the Closing shall be made to the appropriate party by check
         within  thirty  (30) days after  such  determination.  Proration  of ad
         valorem taxes  (whether  assessed  against real  property  interests or
         personal  property)  shall be  determined  based upon  previous  year's
         taxes.

                  (h) Certain  Consents.  To the extent that the Seller's rights
         under any agreement, contract, commitment, lease, permit, real property
         lease or other Acquired Asset to be assigned to the Buyer hereunder may
         not be assigned  without the  consent of another  person  which has not
         been  obtained  prior to the  Closing,  and which is  important  to the
         ownership,  use or disposition by the Buyer of an Acquired Asset,  this
         Agreement  shall not  constitute  an agreement to assign the same if an
         attempted  assignment would constitute a breach thereof or be unlawful,
         and the Seller,  at the  Buyer's  expense,  shall use its  commercially
         reasonable  efforts to obtain any such required  consent(s) as promptly
         as  possible.  If any such  consent  shall  not be  obtained  or if any
         attempted  assignment  would be ineffective or would impair the Buyer's
         rights under the Acquired Asset in question so that the Buyer would not
         in effect  acquire the benefit of all such rights,  the Seller,  to the
         maximum extent permitted by law and the specific Acquired Asset, and at
         the Buyer's  expense,  shall act after the Closing as the Buyer's agent
         in order to obtain for the Buyer the benefits thereunder.

                  (i) Further Assurances. The Seller from time to time after the
         Closing, at the Buyer's request and expense, will execute, acknowledge,
         and  deliver to the Buyer  such other  instruments  of  conveyance  and
         transfer and will take such other  actions and execute and deliver such
         other documents,  certifications,  and further  assurances as the Buyer
         may reasonably  require in order to vest more effectively in the Buyer,
         or to put the Buyer more fully in  possession  of, any of the  Acquired
         Assets,  or to  better  enable  the  Buyer  to  complete,  perform,  or
         discharge any of the Assumed  Liabilities.  Each of the parties  hereto
         will  cooperate  with the other and  execute  and  deliver to the other
         parties hereto such other instruments and documents and take such other
         actions as may be reasonably  requested  from time to time by any other
         party  hereto as  necessary  to carry out,  evidence,  and  confirm the
         intended purposes of this Agreement.
<PAGE>


                  (j) Bulk Sales. The parties intend and agree that the purchase
         and sale of the Acquired  Assets is excluded from the  requirements  of
         so-called  "Uniform  Commercial  Code - Bulk Transfers" laws (the "Bulk
         Sales  Laws").  However,  to the extent that the Bulk Sales Laws apply,
         the parties hereby waive any compliance therewith.  In consideration of
         the Buyer's agreement to waive any such compliance:

                           (i) the Seller shall  furnish to the Buyer before the
                  Closing a list, certified by a financial officer of the Seller
                  having knowledge thereof,  setting forth the Seller's accounts
                  payable  (and  pay-off  amounts  therefor)  as of the  Closing
                  (including,   without   limitation,   all  accounts  with  and
                  liabilities  to any persons  that may have a remedy  under the
                  Bulk  Sales  Laws,   if   applicable,   with  respect  to  the
                  transactions contemplated by this Agreement (collectively, the
                  "Vendor Accounts")); and

                           (ii)  the  Seller  hereby  agrees  that,  each of the
                  Vendor  Accounts shall be paid in full at the Closing from the
                  Purchase Price, unless (A) the Seller has a good faith dispute
                  with respect to any Vendor  Accounts,  in which case a portion
                  of the  Purchase  Price  sufficient  to fully  pay each of the
                  disputed  Vendor  Accounts will be withheld at the Closing and
                  deposited  into  and  thereafter   disbursed  from  an  escrow
                  administered  by  an  independent   escrow  agent  established
                  pursuant to mutually agreed  instructions of the Buyer and the
                  Seller;  or (B) the payoff  amount  cannot be  ascertained  or
                  verified  by the  Closing  Date,  in  which  case  the  amount
                  reasonably  estimated  by the  Buyer  and the  Seller  that is
                  necessary to fully pay all amounts accrued through the Closing
                  with  respect to any such  Vendor  Accounts  shall be withheld
                  from the Purchase  Price and deposited into and disbursed from
                  an escrow established in the manner specified in the preceding
                  clause (A) of this Section 1(f)(ii).
<PAGE>

         2.       Closing; Transactions to be Effected.

                  (a) Closing.  The closing (the  "Closing") of the purchase and
         sale of the Acquired  Assets and the Buyer's  assumption of the Assumed
         Liabilities  shall be held at the offices of Alston & Bird, in Atlanta,
         Georgia,  at a time and date  established  by  agreement of the parties
         within  ten (10)  business  days  after  all of the  conditions  to the
         Closing set forth in Section 3 below are satisfied or waived.  The date
         on which the  Closing  shall  occur is  hereinafter  referred to as the
         "Closing Date".

                  (b) Transactions to be Effected.  At the Closing, on the terms
         and subject to the conditions of this Agreement:

                           (i)  the  Seller  shall   deliver  to  the  Buyer  an
                  appropriately executed and authenticated Bill of Sale and such
                  other instruments of sale, assignment, transfer and conveyance
                  to the  Buyer  of the  Acquired  Assets  as the  Buyer  or its
                  counsel  may  reasonably  request,   such  instruments  to  be
                  reasonably satisfactory in form to the Buyer and its counsel;

                           (ii)  the  Buyer  shall  deliver  to the  Seller  the
                  Purchase  Price by wire transfer to a bank account which shall
                  be  designated  in writing by the Seller at least two business
                  days prior to the Closing Date; and

                           (iii) the Buyer shall use its commercially reasonable
                  best  efforts  to  cause  the   Franchisor  to  terminate  the
                  Franchise  Agreements  as of the  Closing  and to release  the
                  Seller from any and all obligations thereunder (other than the
                  payment of franchisee fees payable  thereunder for any periods
                  ending  on or  prior to the date of  Closing).  The  Agreement
                  pursuant to which such Franchise Agreements are terminated and
                  such  obligations of the Seller  thereunder are released shall
                  be in form and substance reasonably satisfactory to the Seller
                  and its counsel. The Seller agrees to pay to the Franchisor at
                  the time of Closing all  franchise  fees payable under or with
                  respect to such Franchise Agreements for all periods ending on
                  or prior to the date of Closing.
<PAGE>

         3.       Conditions to Closing.

                    (a)  Buyer's  Obligation.  The  obligation  of the  Buyer to
               purchase the Acquired Assets is subject to the  satisfaction  (or
               waiver  by  the  Buyer)  as  of  the  Closing  of  the  following
               conditions:

                           (i) The  representations and warranties of the Seller
                  made in this  Agreement  shall be true and  correct  as of the
                  date  hereof and on and as of the  Closing,  as though made on
                  and  as of  the  Closing  Date,  and  the  Seller  shall  have
                  performed  or  complied  in all  material  respects  with  all
                  obligations  and  covenants  required by this  Agreement to be
                  performed  or  complied  with by the Seller by the time of the
                  Closing;  and the Seller  shall have  delivered to the Buyer a
                  certificate  dated the Closing  Date,  signed by an authorized
                  officer  or  representative  of  the  Seller,  confirming  the
                  foregoing;

                           (ii)  No   injunction   or  order  of  any  court  or
                  administrative  agency  of  competent  jurisdiction  shall  be
                  threatened or in effect, and no statute, rule or regulation of
                  any  governmental  authority of competent  jurisdiction  shall
                  have been  promulgated  or enacted,  as of the  Closing  which
                  restrains,  prohibits  or  adversely  affects the purchase and
                  sale of the Acquired Assets; and

                           (iii) The Buyer shall have completed the  acquisition
                  of all of the stock of Cookies USA,  and shall have  completed
                  its senior notes offering in the current anticipated amount of
                  $40,000,000.
<PAGE>

                  (b) Seller's Obligation. The obligation of the Seller to sell,
         assign,  transfer  and  deliver  the  Acquired  Assets  to the Buyer is
         subject  to  the  satisfaction  or  waiver  as of  the  Closing  of the
         following conditions:

                           (i) The  representations  and warranties of the Buyer
                  made in this  Agreement  shall be true and  correct  as of the
                  date  hereof and on and as of the  Closing,  as though made on
                  and as of the Closing Date, and the Buyer shall have performed
                  or complied in all material  respects with all obligations and
                  covenants  required  by  this  Agreement  to be  performed  or
                  complied with by the Buyer by the time of the Closing; and the
                  Buyer shall have  delivered to the Seller a certificate  dated
                  the Closing  Date and signed by an  authorized  officer of the
                  Buyer confirming the foregoing;

                           (ii) The conditions  contemplated by Section 3(a)(ii)
shall have been satisfied; and

                           (iii)  The  Franchise   Agreements  shall  have  been
                  terminated  as of the Closing  and the Seller  shall have been
                  released from all liability thereunder (other than the payment
                  of  franchise  fees  accrued  and  unpaid  to the  date of the
                  Closing),  and the  Seller  shall  have  received  a  document
                  evidencing such  termination and release in form and substance
                  reasonably satisfactory to the Seller and its counsel.

         4.  Representations  and  Warranties  of the Seller.  The Seller hereby
represents  and  warrants  to the Buyer that the  statements  contained  in this
Section 4 are correct and complete as of the date of this  Agreement and will be
correct and  complete as of the Closing  Date (as though made then and as though
the Closing Date were substituted for the date of this Agreement throughout this
Section 4),  except as set forth in the  disclosure  schedule  delivered  by the
Seller to the Buyer on the date hereof (the "Disclosure Schedule").
<PAGE>

                  (a) Organization  and Standing of the Seller.  The Seller is a
         corporation duly organized, validly existing and in good standing under
         the laws of the  jurisdiction  of its formation or  incorporation.  All
         acts and  other  proceedings  required  to be taken  by the  Seller  to
         authorize the execution, delivery and performance of this Agreement and
         the consummation of the transactions contemplated hereby have been duly
         and properly taken.

                  (b) Title to Acquired Assets.  Except as set forth in Schedule
         4(b), the Seller has good and marketable  title to the Acquired Assets,
         free and clear of all mortgages,  liens,  claims,  security  interests,
         pledges, restrictions, charges or encumbrances of any nature whatsoever
         (collectively,  "Liens").  At the Closing,  the Buyer shall acquire the
         Acquired Assets free and clear of all Liens.

                  (c)  Litigation.  Schedule  4(c)  sets  forth  a  list  of all
         lawsuits,  claims,  proceedings or investigations  pending,  or, to the
         knowledge of the Seller,  threatened, as of the date of this Agreement,
         against or affecting any of the Acquired Assets.

         5.  Representations  and  Warranties  of the  Buyer.  The Buyer  hereby
represents and warrants to the Seller as follows:

                  (a)  Authority.  The Buyer is a  corporation  duly  organized,
         validly  existing and in good  standing  under the laws of the State of
         Delaware.  The Buyer has all requisite corporate power and authority to
         enter  into  this   Agreement  and  to  consummate   the   transactions
         contemplated   hereby  and  thereby.   All  corporate  acts  and  other
         proceedings  required  to be  taken  by  the  Buyer  to  authorize  the
         execution,   delivery  and   performance  of  this  Agreement  and  the
         consummation of the transactions  contemplated  hereby and thereby have
         been duly and properly taken.
<PAGE>

                  (b) Actions and Proceedings, etc. There are no actions, suits,
         claims or  proceedings  pending or, to the best knowledge of the Buyer,
         threatened  against  the  Buyer,  which are  likely to have a  material
         adverse   effect  on  the  ability  of  the  Buyer  to  consummate  the
         transactions contemplated hereby.

 .        6.       Payment of Taxes and Liabilities

                  (a)      Taxes.

                           (i) The Seller  shall be liable for and  promptly pay
                  Taxes applicable to any of the Acquired Assets or the business
                  conducted by the Seller with the Acquired Assets, in each case
                  attributable  to taxable years or periods  (including  partial
                  periods)  ending at the time of or prior to the  Closing.  The
                  Buyer  shall be liable for and shall pay all Taxes  applicable
                  to the Acquired Assets or the business  conducted by the Buyer
                  with the  Acquired  Assets  that are  attributable  to taxable
                  years  or  periods   (including   partial  periods)  beginning
                  immediately after the Closing. For purposes of this Agreement,
                  "Taxes" shall mean federal,  state,  local or foreign  income,
                  gross  receipts,   property,   sales,  use,  license,  excise,
                  franchise,  employment,  payroll, withholding,  alternative or
                  add-on  minimum,  ad  valorem,  transfer or excise tax, or any
                  other  tax,  customs,  duty,  governmental  fee or other  like
                  assessment or charge of any kind whatsoever, together with any
                  interest or penalty, imposed by any governmental authority.

                           (ii)  Notwithstanding  paragraph  (i), any sales Tax,
                  use Tax, property transfer or gains Tax, statutory  transferee
                  liabilities  arising from the purchase of the Acquired Assets,
                  documentary  stamp Tax or similar Tax attributable to the sale
                  or transfer of the Acquired  Assets or the business  conducted
                  by the Seller with the  Acquired  Assets  shall be paid by the
                  Seller.
<PAGE>

                           (iii) The  Seller or the  Buyer,  as the case may be,
                  shall  provide  prompt  reimbursement  for any Tax paid by one
                  party, all or a portion of which is the  responsibility of the
                  other party in accordance with the terms of this Section 6(a).
                  Within a reasonable time prior to the payment of any such Tax,
                  the party paying such Tax shall give notice to the other party
                  of the Tax payable and the portion  which is the  liability of
                  each such party or parties, although failure to do so will not
                  relieve  such party or parties  from its  liability  hereunder
                  except  to the  extent  such  party  is  materially  adversely
                  affected thereby.

                  (b)      Other Liabilities.

                           (i) The Seller  shall be liable for and shall pay all
                  Excluded   Liabilities,   Vendor   Accounts   and  Bulk  Sales
                  Liabilities.

                           (ii) The Buyer  shall be liable for and shall pay all
Assumed Liabilities.

         7.  Employment  of Employees.  On the date of Closing,  the Buyer shall
offer employment to substantially all of the salaried and non-salaried employees
of the Seller who are  employed in the  operation of the Store.  The  employment
offered  by the  Buyer  shall  be "at  will,"  and the  Buyer  shall be under no
obligation to continue such employment following the date of Closing. The Seller
shall terminate the employment of all of its salaried and non-salaried employees
who are  employed in the  operation  of the Store as of the close of business on
the  date of  Closing,  and the  Seller  shall  be  responsible  for all  wages,
salaries,  and other  benefits,  if any, due and owing to such Employees for all
periods ending on or prior to the date of Closing. Additionally, the Buyer shall
cause  all Store  managers  who  become  employed  by the  Buyer to be  covered,
commencing  on the first day of such  employment,  under the Buyer's  health and
medical welfare and benefit plans without any waiting  period,  with a waiver of
pre-existing  conditions,  and  otherwise  on the same  terms as such  insurance
coverages are provided generally to the employees of the Buyer.

         8. Assignment.  This Agreement and the rights and obligations hereunder
shall not be assignable or transferable  by the Buyer or the Seller,  other than
to an affiliate of either,  without the prior written consent of the other party
hereto.
<PAGE>

         9. No  Third-Party  Beneficiaries.  Except  as  provided  for  released
parties in Section 22,  this  Agreement  is for the sole  benefit of the parties
hereto and their permitted assigns and nothing herein expressed or implied shall
give or be  construed  to give to any person or entity,  other than the  parties
hereto and such assigns, any legal or equitable rights hereunder.

         10. Expenses.  Whether or not the transactions  contemplated hereby are
consummated, except as otherwise expressly provided in this Agreement, all costs
and expenses  incurred in connection  with this  Agreement and the  transactions
contemplated  hereby  shall  be paid  by the  party  incurring  such  costs  and
expenses.

         11. Amendments; Waiver. No amendment of any provision of this Agreement
shall be valid  unless  the same  shall be in  writing  and signed by all of the
parties. No waiver by any party of any default, misrepresentation,  or breach of
warranty or covenant  hereunder,  whether intentional or not, shall be deemed to
extend  to any  prior or  subsequent  default,  misrepresentation,  or breach of
warranty or covenant hereunder or affect in any way any rights arising by virtue
of any prior or subsequent such occurrence.

         12. Notices. All notices or other communications  required or permitted
to be given hereunder shall be in writing and shall be delivered by hand or sent
prepaid  telex,  cable or telecopy,  or sent,  postage  prepaid,  by registered,
certified or express mail, or reputable  overnight  courier service and shall be
deemed given when so delivered by hand,  telexed,  cabled or  telecopied,  or if
mailed,  three days after  mailing (one business day in the case of express mail
or overnight courier service), as follows:

                  (i)      if to the Seller:

                           Mr. Arthur S. Karp
                           7902 Sanderling Road
                           Sarasota, FL  34242
                           Telecopy:  (941) 346-3049

                  with a copy to:

                           Alston & Bird
                           1 Atlanta Center
                           1201 West Peachtree Street
                           Atlanta, GA  30309-3424
                           Attn:  Sidney J. Nurkin
                           Telecopy:  (404) 881-7777

                  (ii)     if to the Buyer:

                           Mrs. Fields' Original Cookies
                           2855 E. Cottonwood Parkway, Suite 400
                           Salt Lake City, Utah  84121
                           Attention:  Legal Department
                           Telecopy:  (801) 736-5945

                  with a copy to:

                           Jones, Waldo, Holbrook & McDonough, P.C.
                           170 South Main Street, Suite 1500
                           Salt Lake City, Utah 84101
                           Attention:  Glen D. Watkins
                           Telecopy:  (801) 328-0537
<PAGE>

         13.  Interpretation.  The headings contained in this Agreement,  in any
exhibit or Schedule hereto and in the table of contents to this  Agreement,  are
for  reference  purposes  only and shall not  affect in any way the  meaning  or
interpretation of this Agreement.

         14.  Counterparts.  This  Agreement  may be  executed  in  one or  more
counterparts,  all of which shall be considered one and the same agreement,  and
shall become  effective when one or more such  counterparts  have been signed by
each of the parties and delivered to the other party.

         15. Entire Agreement.  This Agreement contains the entire agreement and
understanding  between the parties  hereto  with  respect to the subject  matter
hereof and supersedes all prior agreements,  representations and understandings,
written or oral,  relating to such subject  matter.  The  exhibits,  annexes and
Schedules identified in this Agreement are hereby incorporated by reference.

         16. Fees. Each party hereto hereby agrees, represents and warrants that
no  person  has acted in  connection  with this  Agreement  or the  transactions
contemplated  hereby as a broker or finder and that no person is entitled to any
brokerage  fee,  finder's fee or commission  with respect  thereto.  The parties
further  agree to hold the other  party  harmless  from any  damages,  claims or
expenses  asserted  against  such  party as a result of any  person  claiming  a
commission or finder's fee for the transactions contemplated herein.

         17. Severability. If any provision of this Agreement or the application
of any such  provision  to any  person or  circumstance  shall be held  invalid,
illegal or  unenforceable  in any respect by a court of competent  jurisdiction,
such  invalidity,  illegality  or  unenforceability  shall not  affect any other
provision hereof.

         18. Attorney's Fees. Should any litigation be commenced with respect to
any matters governed by this Agreement,  the party prevailing shall be entitled,
in addition to such other relief as may be granted, to a reasonable sum for such
party's attorneys' fees and expenses determined by the court in such litigation.
<PAGE>

         19.      [Intentionally Omitted].

         20. Governing Law. This Agreement shall be governed by and construed in
accordance  with  the  internal  laws of the  State  of  Georgia  applicable  to
agreements made and to be performed  entirely within such State,  without regard
to the conflicts of law principles of such State.

         21.  Remedies.  Each of the parties  acknowledges  and agrees that each
other party would be damaged  irreparably  in the event any of the provisions of
this  Agreement  are not performed in accordance  with their  specific  terms or
otherwise are breached.  Accordingly, each of the parties agrees that each other
party shall be entitled to an injunction or injunctions  to prevent  breaches of
the provisions of this Agreement and to enforce  specifically this Agreement and
the terms and  provisions  hereof in any action  instituted  in any court of the
United States or any state thereof, having jurisdiction over the parties and the
matter,  in addition to any other remedy to which it may be entitled,  at law or
in equity.






                           [Intentionally Left Blank]


<PAGE>


         22. Release of the Seller.  The Buyer,  and its successors and assigns,
in consideration of the benefits  afforded to it in consequence of the execution
of this  Agreement,  does  hereby  release and waive,  irrevocably,  any and all
rights, claims, causes of action, of every kind and nature, whether or not known
or anticipated  or asserted or  unasserted,  that they or any of them has or may
have,  directly  or  indirectly,  against the Seller  and,  as  applicable,  its
partners,  officers,  agents and directors (said partners,  officers, agents and
directors being intended beneficiaries of this provision), but excluding rights,
claims  and  causes of action  arising  out of or in  relation  to the breach or
inaccuracy  of any  representation  or  warranty  made  by the  Seller  in  this
Agreement or the breach of any agreement or  undertaking of the Seller set forth
in the Agreement.

         IN WITNESS  WHEREOF,  the parties have caused this Agreement to be duly
executed as of the date first written above.

SELLER:                                              BUYER:

QUAIL SPRINGS COOKIES, INC.                 MRS. FIELDS' ORIGINAL COOKIES, INC.



By:/s/Arthur S. Karp                             By:/s/Michael R. Ward
   Its: President                                Its:VP



                                                                     EXHIBIT 2.9






                            ASSET PURCHASE AGREEMENT

                            Dated as of July 29, 1998


                                     between



                       MRS. FIELDS' ORIGINAL COOKIES, INC.

                                    as Buyer,



                                       and



                             WESTGATE COOKIES, INC.

                                    as Seller









<PAGE>



                                TABLE OF CONTENTS

                                                                            Page

1.       Purchase, Sale and Assumption.......................................  1
2.       Closing; Transactions to be Effected................................  4
3.       Conditions to Closing...............................................  5
4.       Representations and Warranties of the Seller........................  6
5.       Representations and Warranties of the Buyer.........................  7
6.       Payment of Taxes and Liabilities....................................  7
7.       Employment of Employees.............................................  8
8.       Assignment..........................................................  8
9.       No Third-Party Beneficiaries........................................  9
10.      Expenses............................................................  9
11.      Amendments; Waiver..................................................  9
12.      Notices.............................................................  9
13.      Interpretation...................................................... 10
14.      Counterparts........................................................ 10
15.      Entire Agreement.................................................... 10
16.      Fees................................................................ 10
17.      Severability........................................................ 10
18.      Attorney's Fees..................................................... 11
19.      [Intentionally Omitted]............................................. 11
20.      Governing Law....................................................... 11
21.      Remedies............................................................ 11
22.      Release of the Seller............................................... 12

Exhibits:

A        -........Bill of Sale

Disclosure Schedules:

?1(c)(ii).........Assumed Liabilities
?4(b)    .........Title to Acquired Assets
?4(c)    .........Litigation


<PAGE>


                            ASSET PURCHASE AGREEMENT

                       MRS. FIELDS' ORIGINAL COOKIES, INC.


         ASSET PURCHASE AGREEMENT  ("Agreement"),  dated as of July 29, 1998, by
and  between  MRS.  FIELDS'  ORIGINAL  COOKIES,  INC.,  a  Delaware  corporation
("Buyer"),  and WESTGATE COOKIES, INC., a Texas corporation  ("Seller");  each a
"party" in the singular and "parties" in the plural.

     A. The Seller is a franchisee of Great  American  Cookie  Company,  Inc., a
Delaware corporation ("Franchisor").

     B. The parties desire that the Buyer purchase from the Seller, and that the
Seller sell to the Buyer,  the Acquired  Assets  (defined  below),  and that the
Buyer assume the Assumed Liabilities (defined below), upon the terms and subject
to the conditions set forth in this Agreement;

         NOW, THEREFORE,  in consideration of the premises and of the respective
representations,  warranties,  covenants,  agreements and  conditions  contained
herein, the parties hereto hereby agree as follows:

         1.       Purchase, Sale and Assumption.

                  (a)  Purchase  and  Sale.  On the  terms  and  subject  to the
         conditions  of this  Agreement,  the Seller  agrees to sell,  transfer,
         assign and  deliver to the  Buyer,  and the Buyer  agrees to accept and
         purchase  from the Seller,  at the Closing  (defined  below),  free and
         clear of Liens (defined below),  the assets of Seller used and employed
         by the Seller in the operation of its retail cookie  business,  and any
         related carts and kiosks,  located at Westgate  Mall,  Amarillo,  Texas
         (the  "Store") as follows  (such  assets and  properties  being  herein
         called, collectively, the "Acquired Assets"): (i) all leasehold rights,
         interests,  improvements,   fixtures  and  signage,  including  without
         limitation  those  governed  by the lease  for the  Store  which at the
         Closing shall be assigned by the Seller to the Buyer (or its designated
         affiliates)  and  assumed  by the  Buyer;  (ii) all  tangible  personal
         property, such as machinery,  equipment,  supplies, inventories (unless
         designated by the Buyer on or before the Closing as an Excluded Asset),
         furniture and tools;  (iii) all  agreements,  contracts and instruments
         (but excluding the Franchise Agreement, dated February 1, 1993, between
         the Seller and Great American Cookie Company, Inc. ("Franchisor"),  and
         any related license,  development and guarantee agreements,  as amended
         (collectively, the "Franchise Agreements")) that are assumed in writing
         by the Buyer at the Closing;  (iv) all customer and vendor  lists;  (v)
         all  recipes,   techniques,   processes,   methods  of  production  and
         commercialization,  training  methods and know-how owned by the Seller;
         (vi) store  change funds in the  aggregate  amount of $251.00 per Store
         (the "Store  Cash");  (vii)  deposits  made in  connection  with lease,
         utility  service  and other  similar  agreements;  (viii)  rebates  and
         prepaid expenses;  (ix) all inventory of batter and other  ingredients,
         paper wares and other items on hand or on order and all cookies,  other
         baked goods,  completed  goods and work in process  (collectively,  the
         "Inventory").  The Acquired Assets shall be transferred and conveyed to
         the Buyer at the  Closing,  free and  clear of all  Liens  (as  defined
         below),  pursuant to a bill of sale (the "Bill of Sale")  substantially
         in the form of Exhibit A.
<PAGE>

                  (b) Excluded  Assets.  The Acquired  Assets shall include only
         those  assets of Seller  specifically  described in Section 1(a) above.
         Notwithstanding  anything to the contrary  expressed or implied herein,
         the  Acquired  Assets  shall not  include the  following  assets of the
         Seller:  (i) all cash on hand or on  deposit,  whether at a Store or in
         bank accounts, other than the Store Cash; (ii) all rights and claims of
         the Seller under the Franchise Agreements;  (iii) all rights and claims
         of the Seller with respect to the Excluded Liabilities (defined below);
         (iv) the Seller's rights under this Agreement;  (v) all of the Seller's
         corporate records,  books,  ledgers,  books of account, tax returns and
         information relating thereto,  files,  documents,  correspondence;  and
         (vi) any other assets of the Seller not directly used in the conduct of
         the Seller's  retail  cookie  business at the Store.  The assets of the
         Seller  that are not  included  within the  Acquired  Assets are herein
         referred to as the "Excluded Assets."

                  (c)  Assumed  Liabilities.  On the  terms and  subject  to the
         conditions  of this  Agreement,  the  Buyer  agrees to  assume,  at and
         effective from the Closing, the Assumed Liabilities.  The term "Assumed
         Liabilities"  means,   collectively,   the  following  liabilities  and
         obligations of the Seller:  (i) all  obligations  under the agreements,
         contracts,  leases, licenses, and other arrangements referred to in the
         description of Acquired  Assets either (A) to furnish  goods,  services
         and other non-cash  benefits to another party after Closing,  or (B) to
         pay for goods,  services and other non-cash benefits that another party
         will furnish to the Acquired Business after Closing; and (ii) all other
         liabilities  of the Seller  assumed in writing  and listed on  Schedule
         1(c)(ii).

                  (d)  Excluded  Liabilities.  The term  "Excluded  Liabilities"
         means any  liability or obligation of the Seller that is not an Assumed
         Liability.

                  (e) Purchase Price. The purchase price for the Acquired Assets
         (the  "Purchase  Price")  shall  be the sum of (i)  Five  Hundred  Five
         Thousand Dollars ($505,000.00), plus (ii) Two Hundred Fifty-One Dollars
         ($251.00)  representing the amount of the "Store Cash",  plus (iii) the
         value of the  Inventory,  determined as provided in Section 1(f) below,
         plus (iv) the  aggregate  amount of all deposits  and prepaid  expenses
         that are included in the Acquired Assets, determined as of the close of
         business  as of the day  immediately  preceding  the date on which  the
         Closing shall occur.

                  (f)  Determination of Inventory Value.  Immediately  following
         the  close of  business  on the day  preceding  the  date on which  the
         Closing is to occur,  the Buyer and the Seller shall  jointly count and
         value the  Inventory.  The  Inventory  shall be valued at Seller's cost
         thereof.
<PAGE>

                  (g) Proration. All utility charges, rental charges, Taxes, and
         other  like  items  assessed  or  payable  with  respect  to any of the
         Acquired  Assets for the period in which the  Closing  occurs  shall be
         prorated  as of the date of Closing  between  the Buyer and the Seller.
         The parties  shall use their  commercially  reasonable  best efforts to
         determine the amount of any such  prorated  items as of the Closing and
         shall,  to the extent of information  available at the time of Closing,
         prorate  such  items  between  them as herein  provided.  To the extent
         information  relating to such  prorated  items is not  available at the
         time of Closing,  the parties  shall,  as soon as  practical  after the
         Closing,  examine all  relevant  books and records in order to make the
         determination  of the  apportionments  of such prorated items as herein
         provided.  Payment  of any such  items  which are not  apportioned  and
         prorated at the Closing shall be made to the appropriate party by check
         within  thirty  (30) days after  such  determination.  Proration  of ad
         valorem taxes  (whether  assessed  against real  property  interests or
         personal  property)  shall be  determined  based upon  previous  year's
         taxes.

                  (h) Certain  Consents.  To the extent that the Seller's rights
         under any agreement, contract, commitment, lease, permit, real property
         lease or other Acquired Asset to be assigned to the Buyer hereunder may
         not be assigned  without the  consent of another  person  which has not
         been  obtained  prior to the  Closing,  and which is  important  to the
         ownership,  use or disposition by the Buyer of an Acquired Asset,  this
         Agreement  shall not  constitute  an agreement to assign the same if an
         attempted  assignment would constitute a breach thereof or be unlawful,
         and the Seller,  at the  Buyer's  expense,  shall use its  commercially
         reasonable  efforts to obtain any such required  consent(s) as promptly
         as  possible.  If any such  consent  shall  not be  obtained  or if any
         attempted  assignment  would be ineffective or would impair the Buyer's
         rights under the Acquired Asset in question so that the Buyer would not
         in effect  acquire the benefit of all such rights,  the Seller,  to the
         maximum extent permitted by law and the specific Acquired Asset, and at
         the Buyer's  expense,  shall act after the Closing as the Buyer's agent
         in order to obtain for the Buyer the benefits thereunder.

                  (i) Further Assurances. The Seller from time to time after the
         Closing, at the Buyer's request and expense, will execute, acknowledge,
         and  deliver to the Buyer  such other  instruments  of  conveyance  and
         transfer and will take such other  actions and execute and deliver such
         other documents,  certifications,  and further  assurances as the Buyer
         may reasonably  require in order to vest more effectively in the Buyer,
         or to put the Buyer more fully in  possession  of, any of the  Acquired
         Assets,  or to  better  enable  the  Buyer  to  complete,  perform,  or
         discharge any of the Assumed  Liabilities.  Each of the parties  hereto
         will  cooperate  with the other and  execute  and  deliver to the other
         parties hereto such other instruments and documents and take such other
         actions as may be reasonably  requested  from time to time by any other
         party  hereto as  necessary  to carry out,  evidence,  and  confirm the
         intended purposes of this Agreement.
<PAGE>


                  (j) Bulk Sales. The parties intend and agree that the purchase
         and sale of the Acquired  Assets is excluded from the  requirements  of
         so-called  "Uniform  Commercial  Code - Bulk Transfers" laws (the "Bulk
         Sales  Laws").  However,  to the extent that the Bulk Sales Laws apply,
         the parties hereby waive any compliance therewith.  In consideration of
         the Buyer's agreement to waive any such compliance:

                           (i) the Seller shall  furnish to the Buyer before the
                  Closing a list, certified by a financial officer of the Seller
                  having knowledge thereof,  setting forth the Seller's accounts
                  payable  (and  pay-off  amounts  therefor)  as of the  Closing
                  (including,   without   limitation,   all  accounts  with  and
                  liabilities  to any persons  that may have a remedy  under the
                  Bulk  Sales  Laws,   if   applicable,   with  respect  to  the
                  transactions contemplated by this Agreement (collectively, the
                  "Vendor Accounts")); and

                           (ii)  the  Seller  hereby  agrees  that,  each of the
                  Vendor  Accounts shall be paid in full at the Closing from the
                  Purchase Price, unless (A) the Seller has a good faith dispute
                  with respect to any Vendor  Accounts,  in which case a portion
                  of the  Purchase  Price  sufficient  to fully  pay each of the
                  disputed  Vendor  Accounts will be withheld at the Closing and
                  deposited  into  and  thereafter   disbursed  from  an  escrow
                  administered  by  an  independent   escrow  agent  established
                  pursuant to mutually agreed  instructions of the Buyer and the
                  Seller;  or (B) the payoff  amount  cannot be  ascertained  or
                  verified  by the  Closing  Date,  in  which  case  the  amount
                  reasonably  estimated  by the  Buyer  and the  Seller  that is
                  necessary to fully pay all amounts accrued through the Closing
                  with  respect to any such  Vendor  Accounts  shall be withheld
                  from the Purchase  Price and deposited into and disbursed from
                  an escrow established in the manner specified in the preceding
                  clause (A) of this Section 1(f)(ii).
<PAGE>

         2.       Closing; Transactions to be Effected.

                  (a) Closing.  The closing (the  "Closing") of the purchase and
         sale of the Acquired  Assets and the Buyer's  assumption of the Assumed
         Liabilities  shall be held at the offices of Alston & Bird, in Atlanta,
         Georgia,  at a time and date  established  by  agreement of the parties
         within  ten (10)  business  days  after  all of the  conditions  to the
         Closing set forth in Section 3 below are satisfied or waived.  The date
         on which the  Closing  shall  occur is  hereinafter  referred to as the
         "Closing Date".

                  (b) Transactions to be Effected.  At the Closing, on the terms
         and subject to the conditions of this Agreement:

                           (i)  the  Seller  shall   deliver  to  the  Buyer  an
                  appropriately executed and authenticated Bill of Sale and such
                  other instruments of sale, assignment, transfer and conveyance
                  to the  Buyer  of the  Acquired  Assets  as the  Buyer  or its
                  counsel  may  reasonably  request,   such  instruments  to  be
                  reasonably satisfactory in form to the Buyer and its counsel;

                           (ii)  the  Buyer  shall  deliver  to the  Seller  the
                  Purchase  Price by wire transfer to a bank account which shall
                  be  designated  in writing by the Seller at least two business
                  days prior to the Closing Date; and

                           (iii) the Buyer shall use its commercially reasonable
                  best  efforts  to  cause  the   Franchisor  to  terminate  the
                  Franchise  Agreements  as of the  Closing  and to release  the
                  Seller from any and all obligations thereunder (other than the
                  payment of franchisee fees payable  thereunder for any periods
                  ending  on or  prior to the date of  Closing).  The  Agreement
                  pursuant to which such Franchise Agreements are terminated and
                  such  obligations of the Seller  thereunder are released shall
                  be in form and substance reasonably satisfactory to the Seller
                  and its counsel. The Seller agrees to pay to the Franchisor at
                  the time of Closing all  franchise  fees payable under or with
                  respect to such Franchise Agreements for all periods ending on
                  or prior to the date of Closing.
<PAGE>

         3.       Conditions to Closing.

                    (a)  Buyer's  Obligation.  The  obligation  of the  Buyer to
               purchase the Acquired Assets is subject to the  satisfaction  (or
               waiver  by  the  Buyer)  as  of  the  Closing  of  the  following
               conditions:

                           (i) The  representations and warranties of the Seller
                  made in this  Agreement  shall be true and  correct  as of the
                  date  hereof and on and as of the  Closing,  as though made on
                  and  as of  the  Closing  Date,  and  the  Seller  shall  have
                  performed  or  complied  in all  material  respects  with  all
                  obligations  and  covenants  required by this  Agreement to be
                  performed  or  complied  with by the Seller by the time of the
                  Closing;  and the Seller  shall have  delivered to the Buyer a
                  certificate  dated the Closing  Date,  signed by an authorized
                  officer  or  representative  of  the  Seller,  confirming  the
                  foregoing;

                           (ii)  No   injunction   or  order  of  any  court  or
                  administrative  agency  of  competent  jurisdiction  shall  be
                  threatened or in effect, and no statute, rule or regulation of
                  any  governmental  authority of competent  jurisdiction  shall
                  have been  promulgated  or enacted,  as of the  Closing  which
                  restrains,  prohibits  or  adversely  affects the purchase and
                  sale of the Acquired Assets; and

                           (iii) The Buyer shall have completed the  acquisition
                  of all of the stock of Cookies USA,  and shall have  completed
                  its senior notes offering in the current anticipated amount of
                  $40,000,000.
<PAGE>

                  (b) Seller's Obligation. The obligation of the Seller to sell,
         assign,  transfer  and  deliver  the  Acquired  Assets  to the Buyer is
         subject  to  the  satisfaction  or  waiver  as of  the  Closing  of the
         following conditions:

                           (i) The  representations  and warranties of the Buyer
                  made in this  Agreement  shall be true and  correct  as of the
                  date  hereof and on and as of the  Closing,  as though made on
                  and as of the Closing Date, and the Buyer shall have performed
                  or complied in all material  respects with all obligations and
                  covenants  required  by  this  Agreement  to be  performed  or
                  complied with by the Buyer by the time of the Closing; and the
                  Buyer shall have  delivered to the Seller a certificate  dated
                  the Closing  Date and signed by an  authorized  officer of the
                  Buyer confirming the foregoing;

                           (ii) The conditions  contemplated by Section 3(a)(ii)
shall have been satisfied; and

                           (iii)  The  Franchise   Agreements  shall  have  been
                  terminated  as of the Closing  and the Seller  shall have been
                  released from all liability thereunder (other than the payment
                  of  franchise  fees  accrued  and  unpaid  to the  date of the
                  Closing),  and the  Seller  shall  have  received  a  document
                  evidencing such  termination and release in form and substance
                  reasonably satisfactory to the Seller and its counsel.

         4.  Representations  and  Warranties  of the Seller.  The Seller hereby
represents  and  warrants  to the Buyer that the  statements  contained  in this
Section 4 are correct and complete as of the date of this  Agreement and will be
correct and  complete as of the Closing  Date (as though made then and as though
the Closing Date were substituted for the date of this Agreement throughout this
Section 4),  except as set forth in the  disclosure  schedule  delivered  by the
Seller to the Buyer on the date hereof (the "Disclosure Schedule").
<PAGE>

                  (a) Organization  and Standing of the Seller.  The Seller is a
         corporation duly organized, validly existing and in good standing under
         the laws of the  jurisdiction  of its formation or  incorporation.  All
         acts and  other  proceedings  required  to be taken  by the  Seller  to
         authorize the execution, delivery and performance of this Agreement and
         the consummation of the transactions contemplated hereby have been duly
         and properly taken.

                  (b) Title to Acquired Assets.  Except as set forth in Schedule
         4(b), the Seller has good and marketable  title to the Acquired Assets,
         free and clear of all mortgages,  liens,  claims,  security  interests,
         pledges, restrictions, charges or encumbrances of any nature whatsoever
         (collectively,  "Liens").  At the Closing,  the Buyer shall acquire the
         Acquired Assets free and clear of all Liens.

                  (c)  Litigation.  Schedule  4(c)  sets  forth  a  list  of all
         lawsuits,  claims,  proceedings or investigations  pending,  or, to the
         knowledge of the Seller,  threatened, as of the date of this Agreement,
         against or affecting any of the Acquired Assets.

         5.  Representations  and  Warranties  of the  Buyer.  The Buyer  hereby
represents and warrants to the Seller as follows:

                  (a)  Authority.  The Buyer is a  corporation  duly  organized,
         validly  existing and in good  standing  under the laws of the State of
         Delaware.  The Buyer has all requisite corporate power and authority to
         enter  into  this   Agreement  and  to  consummate   the   transactions
         contemplated   hereby  and  thereby.   All  corporate  acts  and  other
         proceedings  required  to be  taken  by  the  Buyer  to  authorize  the
         execution,   delivery  and   performance  of  this  Agreement  and  the
         consummation of the transactions  contemplated  hereby and thereby have
         been duly and properly taken.

                  (b) Actions and Proceedings, etc. There are no actions, suits,
         claims or  proceedings  pending or, to the best knowledge of the Buyer,
         threatened  against  the  Buyer,  which are  likely to have a  material
         adverse   effect  on  the  ability  of  the  Buyer  to  consummate  the
         transactions contemplated hereby.
<PAGE>

 .        6.       Payment of Taxes and Liabilities

                  (a)      Taxes.

                           (i) The Seller  shall be liable for and  promptly pay
                  Taxes applicable to any of the Acquired Assets or the business
                  conducted by the Seller with the Acquired Assets, in each case
                  attributable  to taxable years or periods  (including  partial
                  periods)  ending at the time of or prior to the  Closing.  The
                  Buyer  shall be liable for and shall pay all Taxes  applicable
                  to the Acquired Assets or the business  conducted by the Buyer
                  with the  Acquired  Assets  that are  attributable  to taxable
                  years  or  periods   (including   partial  periods)  beginning
                  immediately after the Closing. For purposes of this Agreement,
                  "Taxes" shall mean federal,  state,  local or foreign  income,
                  gross  receipts,   property,   sales,  use,  license,  excise,
                  franchise,  employment,  payroll, withholding,  alternative or
                  add-on  minimum,  ad  valorem,  transfer or excise tax, or any
                  other  tax,  customs,  duty,  governmental  fee or other  like
                  assessment or charge of any kind whatsoever, together with any
                  interest or penalty, imposed by any governmental authority.

                           (ii)  Notwithstanding  paragraph  (i), any sales Tax,
                  use Tax, property transfer or gains Tax, statutory  transferee
                  liabilities  arising from the purchase of the Acquired Assets,
                  documentary  stamp Tax or similar Tax attributable to the sale
                  or transfer of the Acquired  Assets or the business  conducted
                  by the Seller with the  Acquired  Assets  shall be paid by the
                  Seller.

                           (iii) The  Seller or the  Buyer,  as the case may be,
                  shall  provide  prompt  reimbursement  for any Tax paid by one
                  party, all or a portion of which is the  responsibility of the
                  other party in accordance with the terms of this Section 6(a).
                  Within a reasonable time prior to the payment of any such Tax,
                  the party paying such Tax shall give notice to the other party
                  of the Tax payable and the portion  which is the  liability of
                  each such party or parties, although failure to do so will not
                  relieve  such party or parties  from its  liability  hereunder
                  except  to the  extent  such  party  is  materially  adversely
                  affected thereby.

                  (b)      Other Liabilities.

                           (i) The Seller  shall be liable for and shall pay all
                  Excluded   Liabilities,   Vendor   Accounts   and  Bulk  Sales
                  Liabilities.

                           (ii) The Buyer  shall be liable for and shall pay all
Assumed Liabilities.
<PAGE>

         7.  Employment  of Employees.  On the date of Closing,  the Buyer shall
offer employment to substantially all of the salaried and non-salaried employees
of the Seller who are  employed in the  operation of the Store.  The  employment
offered  by the  Buyer  shall  be "at  will,"  and the  Buyer  shall be under no
obligation to continue such employment following the date of Closing. The Seller
shall terminate the employment of all of its salaried and non-salaried employees
who are  employed in the  operation  of the Store as of the close of business on
the  date of  Closing,  and the  Seller  shall  be  responsible  for all  wages,
salaries,  and other  benefits,  if any, due and owing to such Employees for all
periods ending on or prior to the date of Closing. Additionally, the Buyer shall
cause  all Store  managers  who  become  employed  by the  Buyer to be  covered,
commencing  on the first day of such  employment,  under the Buyer's  health and
medical welfare and benefit plans without any waiting  period,  with a waiver of
pre-existing  conditions,  and  otherwise  on the same  terms as such  insurance
coverages are provided generally to the employees of the Buyer.

         8. Assignment.  This Agreement and the rights and obligations hereunder
shall not be assignable or transferable  by the Buyer or the Seller,  other than
to an affiliate of either,  without the prior written consent of the other party
hereto.

         9. No  Third-Party  Beneficiaries.  Except  as  provided  for  released
parties in Section 22,  this  Agreement  is for the sole  benefit of the parties
hereto and their permitted assigns and nothing herein expressed or implied shall
give or be  construed  to give to any person or entity,  other than the  parties
hereto and such assigns, any legal or equitable rights hereunder.

         10. Expenses.  Whether or not the transactions  contemplated hereby are
consummated, except as otherwise expressly provided in this Agreement, all costs
and expenses  incurred in connection  with this  Agreement and the  transactions
contemplated  hereby  shall  be paid  by the  party  incurring  such  costs  and
expenses.

         11. Amendments; Waiver. No amendment of any provision of this Agreement
shall be valid  unless  the same  shall be in  writing  and signed by all of the
parties. No waiver by any party of any default, misrepresentation,  or breach of
warranty or covenant  hereunder,  whether intentional or not, shall be deemed to
extend  to any  prior or  subsequent  default,  misrepresentation,  or breach of
warranty or covenant hereunder or affect in any way any rights arising by virtue
of any prior or subsequent such occurrence.
<PAGE>

         12. Notices. All notices or other communications  required or permitted
to be given hereunder shall be in writing and shall be delivered by hand or sent
prepaid  telex,  cable or telecopy,  or sent,  postage  prepaid,  by registered,
certified or express mail, or reputable  overnight  courier service and shall be
deemed given when so delivered by hand,  telexed,  cabled or  telecopied,  or if
mailed,  three days after  mailing (one business day in the case of express mail
or overnight courier service), as follows:

                  (i)      if to the Seller:

                           Mr. Arthur S. Karp
                           7902 Sanderling Road
                           Sarasota, FL  34242
                           Telecopy:  (941) 346-3049

                  with a copy to:

                           Alston & Bird
                           1 Atlanta Center
                           1201 West Peachtree Street
                           Atlanta, GA  30309-3424
                           Attn:  Sidney J. Nurkin
                           Telecopy:  (404) 881-7777

                  (ii)     if to the Buyer:

                           Mrs. Fields' Original Cookies
                           2855 E. Cottonwood Parkway, Suite 400
                           Salt Lake City, Utah  84121
                           Attention:  Legal Department
                           Telecopy:  (801) 736-5945

                  with a copy to:

                           Jones, Waldo, Holbrook & McDonough, P.C.
                           170 South Main Street, Suite 1500
                           Salt Lake City, Utah 84101
                           Attention:  Glen D. Watkins
                           Telecopy:  (801) 328-0537
<PAGE>

         13.  Interpretation.  The headings contained in this Agreement,  in any
exhibit or Schedule hereto and in the table of contents to this  Agreement,  are
for  reference  purposes  only and shall not  affect in any way the  meaning  or
interpretation of this Agreement.

         14.  Counterparts.  This  Agreement  may be  executed  in  one or  more
counterparts,  all of which shall be considered one and the same agreement,  and
shall become  effective when one or more such  counterparts  have been signed by
each of the parties and delivered to the other party.

         15. Entire Agreement.  This Agreement contains the entire agreement and
understanding  between the parties  hereto  with  respect to the subject  matter
hereof and supersedes all prior agreements,  representations and understandings,
written or oral,  relating to such subject  matter.  The  exhibits,  annexes and
Schedules identified in this Agreement are hereby incorporated by reference.

         16. Fees. Each party hereto hereby agrees, represents and warrants that
no  person  has acted in  connection  with this  Agreement  or the  transactions
contemplated  hereby as a broker or finder and that no person is entitled to any
brokerage  fee,  finder's fee or commission  with respect  thereto.  The parties
further  agree to hold the other  party  harmless  from any  damages,  claims or
expenses  asserted  against  such  party as a result of any  person  claiming  a
commission or finder's fee for the transactions contemplated herein.

         17. Severability. If any provision of this Agreement or the application
of any such  provision  to any  person or  circumstance  shall be held  invalid,
illegal or  unenforceable  in any respect by a court of competent  jurisdiction,
such  invalidity,  illegality  or  unenforceability  shall not  affect any other
provision hereof.

         18. Attorney's Fees. Should any litigation be commenced with respect to
any matters governed by this Agreement,  the party prevailing shall be entitled,
in addition to such other relief as may be granted, to a reasonable sum for such
party's attorneys' fees and expenses determined by the court in such litigation.
<PAGE>

         19.      [Intentionally Omitted].

         20. Governing Law. This Agreement shall be governed by and construed in
accordance  with  the  internal  laws of the  State  of  Georgia  applicable  to
agreements made and to be performed  entirely within such State,  without regard
to the conflicts of law principles of such State.

         21.  Remedies.  Each of the parties  acknowledges  and agrees that each
other party would be damaged  irreparably  in the event any of the provisions of
this  Agreement  are not performed in accordance  with their  specific  terms or
otherwise are breached.  Accordingly, each of the parties agrees that each other
party shall be entitled to an injunction or injunctions  to prevent  breaches of
the provisions of this Agreement and to enforce  specifically this Agreement and
the terms and  provisions  hereof in any action  instituted  in any court of the
United States or any state thereof, having jurisdiction over the parties and the
matter,  in addition to any other remedy to which it may be entitled,  at law or
in equity.






                           [Intentionally Left Blank]


<PAGE>


         22. Release of the Seller.  The Buyer,  and its successors and assigns,
in consideration of the benefits  afforded to it in consequence of the execution
of this  Agreement,  does  hereby  release and waive,  irrevocably,  any and all
rights, claims, causes of action, of every kind and nature, whether or not known
or anticipated  or asserted or  unasserted,  that they or any of them has or may
have,  directly  or  indirectly,  against the Seller  and,  as  applicable,  its
partners,  officers,  agents and directors (said partners,  officers, agents and
directors being intended beneficiaries of this provision), but excluding rights,
claims  and  causes of action  arising  out of or in  relation  to the breach or
inaccuracy  of any  representation  or  warranty  made  by the  Seller  in  this
Agreement or the breach of any agreement or  undertaking of the Seller set forth
in the Agreement.

         IN WITNESS  WHEREOF,  the parties have caused this Agreement to be duly
executed as of the date first written above.

SELLER:                                              BUYER:

WESTGATE MALL, INC.                          MRS. FIELDS' ORIGINAL COOKIES, INC.


By:/s/Arthur S. Karp                             By:/s/Michael R. Ward
   Its:President                                 Its:VP



                                                                    EXHIBIT 99.1

                                           [MFOC LOGO]

FOR IMMEDIATE RELEASE                                   CONTACT:
                                             Larry Hodges
                                             Mrs. Fields' Original Cookies, Inc.
                                             2855 E. Cottonwood Parkway
                                             Salt Lake City, UT 84121
                                             Tel:  (800) 343-5377


                  MRS FIELDS' ORIGINAL COOKIES, INC. ANNOUNCES
                 ACCEPTANCE FOR PAYMENT OF SENIOR SECURED NOTES
                 DUE 2001 OF GREAT AMERICAN COOKIE COMPANY, INC.
               TENDERED THROUGH AUGUST 21 AND RECEIPT OF REQUISITE
                 CONSENTS TO AMEND INDENTURE GOVERNING THE NOTES

         SALT LAKE CITY, UTAH,  August 25, 1998 - Mrs. Fields' Original Cookies,
Inc.  today  announced  that on August 24, 1998 it had  accepted for payment all
Notes that had been validly  tendered as of 12:00 midnight,  New York City time,
on August 21, 1998,  pursuant to its previously  announced offer to purchase all
of the  outstanding  Senior  Secured  Notes  due 2001 of Great  American  Cookie
Company,  Inc. at a cash price equal to $1,040 per $1,000 principal amount, plus
interest accrued and unpaid to (but excluding) the date of payment. According to
The Bank of New York, the  depositary  for the offer to purchase,  approximately
$33.5 million aggregate principal amount of Notes had been tendered and accepted
for payment as of 12:00  midnight,  New York City time, on August 20, 1998.  The
Company accepted for payment an additional  approximately $5.4 million aggregate
principal  amount of Notes that had been tendered  through 12:00  midnight,  New
York City time,  on August 21,  1998.  Payment  for such Notes and the  consents
related  thereto will be made to tendering  holders  promptly.  The Company will
continue to accept  tenders of Notes and deliveries of consents and will pay for
such Notes and consents thereafter validly tendered and delivered promptly after
the  expiration  date of the  offer  to  purchase,  regardless  of  whether  the
remaining conditions to the offer to purchase have been satisfied.

         The Company also announced that consents from the holders of a majority
of the outstanding  Notes have been received in connection with the solicitation
of consents  made in  conjunction  with the offer to purchase to amend and waive
certain  provisions of the indenture  pursuant to which the Notes were issued. A
supplemental  indenture  containing the proposed amendments and proposed waivers
was executed by Great American and the trustee for the indenture on August 24th.
The proposed amendments and proposed waivers,  however,  will not become binding
until all validly tendered Notes are accepted for purchase by the Company, which
is expected to occur promptly after the expiration of the offer to purchase. The
offer to  purchase  will  expire  at 12:00  midnight,  New York  City  time,  on
September 14, 1998, unless extended.

         Holders of Notes may obtain information relating to the solicitation by
contacting  Jefferies & Company,  Inc., the dealer manager for the offer and the
solicitation agent for the solicitation, collect at (310) 575-2000.


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