FIELDS MRS ORIGINAL COOKIES INC
S-4, 1998-01-29
Previous: MUNICIPAL INVEST TR FD INV GR PORT 5 INTER TERM SE DE AS FD, 487, 1998-01-29
Next: GLOBAL DECISIONS GROUP LLC, S-4/A, 1998-01-29







     As filed with the Securities and Exchange Commission on January 29, 1998
                              Registration No.

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                    Form S-4
             REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933


  MRS. FIELDS' ORIGINAL COOKIES, INC.
(Exact name of Registrant as                    THE MRS. FIELDS' BRAND, INC.
 specified in its charter)                      Exact Name of Registrant as 
                 charter)                       specified in its charter)   

          DELAWARE                                        DELAWARE
 (State or other jurisdiction of                  (State of jurisdiction of 
 incorporation or organization)                  incorporation or organization)
          ---------                                        ---------

            6749                                             6749
(Primary Standard Industrial                      (Primary Standard Industrial
  Classification Code Number)                      Classification Code Number)

         87-0552899                                      87-0563472
     (I.R.S. Employer                                 (I.R.S. Employer
    Identification No.)                              Identification No.)


                                                      462 West Bearcat Drive
462 West Bearcat Drive                             Salt Lake City, Utah 84115
Salt Lake City, Utah 84115                                (801) 463-2000
    (801) 463-2000                             (Address, including zip code and
(Address, including zip code and telephone     telephone number, including area
number, including area code, or                code or Registrant's principal 
Registrant's principal executive offices)      executive offices)
                                                       
     Michael Ward, Esq.                                   Michael Ward, Esq.    
Vice President of Administration                   The Mrs. Fields' Brand, Inc. 
Mrs. Fields' Original Cookies, Inc.                   462 West Bearcat Drive   
 462 West Bearcat Drive                           Salt Lake City, Utah 84115  
Salt Lake City, Utah 84115                                 (801) 463-2000      
      (801) 463-2000                         (Name, address, including zip code
(Name, address, including zip code, and       and telephone number, including 
 telephone number, including area code        area code of agents for service)
of agents for service)


                                   COPIES TO:

                              Randall H. Doud, Esq.
                    Skadden, Arps, Slate, Meagher & Flom LLP
                                919 Third Avenue
                            New York, New York 10022
                                 (212) 735-3000

Approximate  Date of  Commencement  of Proposed  Sale to the Public:  As soon as
practicable after this Registration Statement becomes effective.
       
If any of the  securities  being  registered  on this Form are to be  offered in
connection  with the formation of a holding company and there is compliance with
General Instruction G, check the following box.

If this form is filed to register additional securities for an offering pursuant
to Rule 462(b) under the  Securities  Act,  check the following box and list the
Securities  Act  registration   statement   number  of  the  earlier   effective
registration statement for the same offering .

If this form is a  post-effective  amendment filed pursuant to Rule 462(d) under
the  Securities  Act,  check  the  following  box and  list the  Securities  Act
registration  statement number of the earlier effective  registration  statement
for the same offering.
<TABLE>
<CAPTION>

                                                 CALCULATION OF REGISTRATION FEE
<S>                                         <C>               <C>                 <C>                    <C>
========================================---------------------------------------------------------------------------------
   Title of Each Class of Securities           Amount         Proposed Maximum    Proposed Maximum       Amount of
            to be Registered                   to be           Offering Price        Aggregate          Registration
                                             Registered         Per Unit(1)      Offering Price(1)          Fee
- -------------------------------------------------------------------------------------------------------------------------
Series B 10 1/8% Senior Notes due           $100,000,000            100%            $100,000,000          $29,500
2004(2).................................

- -------------------------------------------------------------------------------------------------------------------------
Series B Guarantee of 10 1/8% Series B
Senior Notes due 2004(3)................

=========================================================================================================================
    Total...............................    $100,000,000            100%            $100,000,000          $29,500
=========================================================================================================================
</TABLE>
     (1)  Estimated solely for the purpose of computing the registration fee.

     (2)  Issued by Mrs. Fields' Original Cookies, Inc., as obligor.

     (3)  Pursuant to Rule 457(a), no separate fee is being paid with respect to
          the guarantee.

         The Registrants  hereby amend this registration  statement on such date
or dates as may be necessary to delay its effective  date until the  Registrants
shall file a further amendment which specifically  states that this registration
statement shall  thereafter  become effective in accordance with Section 8(a) of
the Securities  Act of 1933 or until this  registration  statement  shall become
effective on such date as the Commission,  acting pursuant to said Section 8(a),
may determine.



<PAGE>



        Offer for All Outstanding 101/8 % Series A Senior Notes due 2004
             in Exchange for 101/8 % Series B Senior Notes due 2004,
   Which Have Been Registered Under the Securities Act of 1933, As Amended, of

                       MRS. FIELDS' ORIGINAL COOKIES, INC.

               UNCONDITIONALLY GUARANTEED, AS DESCRIBED HEREIN, BY

                          THE MRS. FIELDS' BRAND, INC.

                  THEEXCHANGE OFFER AND WITHDRAWAL RIGHTS WILL
                  EXPIRE AT 5:00 P.M., NEW YORK CITY TIME, ON ,
                             1998, UNLESS EXTENDED.
                              --------------------

    Mrs. Fields' Original Cookies,  Inc., a Delaware  corporation ("Mrs. Fields"
or the "Company"),  hereby offers,  upon the terms and subject to the conditions
set forth in this  Prospectus (as the same may be amended or  supplemented  from
time to time, the  "Prospectus")  and in the accompanying  Letter of Transmittal
(which  together  constitute  the  "Exchange  Offer"),  to exchange an aggregate
principal  amount at maturity of up to  $100,000,000  of 101/8 % Series B Senior
Notes  due 2004  (the  "New  Senior  Notes")  of the  Company,  which  have been
registered under the Securities Act of 1933, as amended (the "Securities  Act"),
pursuant  to  a  Registration  Statement  (as  defined  herein)  of  which  this
Prospectus constitutes a part, for a like principal amount of its outstanding 10
1/8% Series A Senior Notes due 2004 (the "Old Senior  Notes" and,  together with
the New Senior Notes,  the "Senior  Notes") of the Company from the holders (the
"Holders")  thereof.  The terms of the New  Senior  Notes are  identical  in all
material  respects to the Old Senior  Notes except (i) that the New Senior Notes
have been  registered  under  the  Securities  Act,  (ii) for  certain  transfer
restrictions and registration  rights relating to the Old Senior Notes and (iii)
that the New Senior  Notes will not contain  certain  provisions  relating to an
additional  payment  to be made to Holders of Old  Senior  Notes  under  certain
circumstances  relating to the timing of the Exchange  Offer.  The Mrs.  Fields'
Brand, Inc., a Delaware  corporation  ("MFB"),  is also offering to exchange its
guarantee of the Old Senior Notes (the "Old  Guarantee") for a like guarantee of
the New Senior Notes (the "New Guarantee").

    On November 26, 1997, the Company issued  $100,000,000  principal  amount of
Old Senior Notes.  The Old Senior Notes were issued pursuant to exemptions from,
or in  transactions  not  subject  to,  the  registration  requirements  of  the
Securities Act and applicable state securities laws.

    The Senior Notes will be redeemable  at the option of the Company,  in whole
or in part, at any time on or after  December 1, 2001 in cash at the  redemption
prices set forth herein,  plus accrued and unpaid interest,  if any, to the date
of redemption.  In addition,  at any time prior to December 1, 2001, the Company
may on  any  one or  more  occasions  redeem  up to an  aggregate  of 35% of the
aggregate  principal  amount of Senior Notes ever issued under the Indenture (as
defined herein) at a redemption  price equal to 110.125% of the principal amount
thereof,  plus accrued and unpaid  interest,  if any,  thereon to the redemption
date,  with the net cash  proceeds of one or more Public  Equity  Offerings  (as
defined herein); provided that at least 65% of the aggregate principal amount of
Senior Notes ever issued under the  Indenture  remains  outstanding  immediately
after  the  occurrence  of  such  redemption.  See  "Description  of the  Senior
Notes-Optional  Redemption."  In addition,  upon the  occurrence  of a Change of
Control (as defined herein),  each Holder of Senior Notes will have the right to
require the Company to repurchase all or any part of such Holder's  Senior Notes
at an  offer  price  in cash  equal to 101% of the  aggregate  principal  amount
thereof,  plus  accrued  and  unpaid  interest,  if any,  thereon to the date of
repurchase.  See  "Description of the Senior  Notes-Repurchase  at the Option of
Holders-Change  of Control."  There can be no assurance  that, in the event of a
Change of Control,  the Company would have  sufficient  funds to repurchase  all
Senior Notes tendered.  See "Risk  Factors-Inability  to Repurchase Senior Notes
Upon a Change of Control."

                                               (Continued on the following page)

    This  Prospectus and the Letter of Transmittal are first being mailed to all
holders of Old Senior Notes on       , 1998.

     SEE "RISK  FACTORS"  COMMENCING  ON PAGE 20 FOR  CERTAIN  INFORMATION  THAT
SHOULD BE CONSIDERED  BY HOLDERS IN DECIDING  WHETHER TO TENDER OLD SENIOR NOTES
IN THE EXCHANGE
OFFER.

    THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES
         AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR
             HAS THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE
              SECURITIES COMMISSION PASSED UPON THE ACCURACY OR AD-
                  EQUACY OF THIS PROSPECTUS. ANY REPRESENTATION
                     TO THE CONTRARY IS A CRIMINAL OFFENSE.

               The date of this Prospectus is January 29, 1998.


<PAGE>



         The Senior Notes are general unsecured obligations of the Company, rank
senior in right of payment to all  subordinated  indebtedness of the Company and
rank pari passu in right of payment with all  existing  and future  indebtedness
(including capital lease obligations) of the Company. As of January 3, 1998, the
Company (excluding its subsidiaries) had $0.2 million in indebtedness other than
the  Senior  Notes.  The  Senior  Notes  are  unconditionally   guaranteed  (the
"Guarantees")  on a senior  basis by the  Guarantors  (as defined  herein).  The
Guarantees are general unsecured obligations of the Guarantors, will rank senior
in right of payment to all subordinated  indebtedness of the Guarantors and rank
pari passu in right of payment with all existing and future senior  indebtedness
of the Guarantors.  Currently MFB is, under the Old Guarantee, and will continue
to be upon  issuance  of the New  Guarantee,  the sole  Guarantor  of the Senior
Notes.  As of January 3, 1998,  the  aggregate  amount of debt of the  Company's
subsidiaries  (including  capital  lease  obligations)  was  approximately  $0.9
million and the  aggregate  liquidation  preference  of  mandatorily  redeemable
preferred stock of the Company's  subsidiaries was  approximately  $1.5 million,
all of which was  issued by  subsidiaries  other  than the  Guarantors  and will
effectively  rank senior in right of payment to the Senior  Notes.  Although the
Indenture  limits  the  ability of the  Company  and its  subsidiaries  to incur
additional  indebtedness  and issue preferred stock, the Company is permitted to
incur  additional  indebtedness  and issue preferred  stock,  including  secured
indebtedness, under certain circumstances, which will effectively rank senior to
the Senior  Notes with respect to the assets  securing  such  indebtedness.  See
"Risk    Factors-Effective    Subordination"    and   "Description   of   Senior
Notes-General."

         The New Senior  Notes are being  offered  hereunder in order to satisfy
certain  obligations  of  the  Company  contained  in  the  Registration  Rights
Agreement  (as defined  herein).  Based on  interpretations  by the staff of the
Securities and Exchange Commission (the "Commission"), as set forth in no-action
letters  issued to third  parties,  the Company  believes  that New Senior Notes
issued  pursuant to the  Exchange  Offer in exchange for Old Senior Notes may be
offered for resale,  resold and otherwise  transferred by Holders thereof (other
than any Holder  which is an  "affiliate"  of the Company  within the meaning of
Rule 405 of the Securities  Act),  without  compliance with the registration and
prospectus  delivery  requirements of the Securities Act, provided that such New
Senior Notes are acquired in the ordinary  course of such Holder's  business and
such Holder,  other than  broker-dealers,  has no arrangement with any person to
engage in a distribution of such New Senior Notes.  However,  the Commission has
not considered the Exchange Offer in the context of a no-action letter and there
can be no  assurance  that the  staff of the  Commission  would  make a  similar
determination with respect to the Exchange Offer as in such other circumstances.
Each Holder, other than a broker-dealer, must acknowledge that it is not engaged
in, and does not intend to engage in, a  distribution  of such New Senior  Notes
and has no arrangement or  understanding to participate in a distribution of New
Senior  Notes.  If any Holder is an affiliate  of the Company,  is engaged in or
intends to engage in or has any  arrangement  with any person to  participate in
the distribution of the New Senior Notes to be acquired pursuant to the Exchange
Offer, such Holder (i) could not rely on the applicable  interpretations  of the
staff  of the  Commission  and  (ii)  must  comply  with  the  registration  and
prospectus  delivery  requirements  of the Securities Act in connection with any
resale  transaction.  Each  broker-dealer that receives New Senior Notes for its
own account pursuant to the Exchange Offer must acknowledge that it will deliver
a prospectus in connection with any resale of such New Senior Notes.  The Letter
of Transmittal states that by so acknowledging and by delivering a prospectus, a
broker-dealer will not be deemed to admit that it is an "underwriter" within the
meaning  of the  Securities  Act.  This  Prospectus,  as it may  be  amended  or
supplemented  from time to time,  may be used by a  broker-dealer  in connection
with resales of New Senior Notes received in exchange for Old Senior Notes where
such Old  Senior  Notes  were  acquired  by such  broker-dealer  as a result  of
market-making  activities  or other trading  activities.  The Company has agreed
that, for a period of 120 days after the Expiration Date (as defined herein), it
will make this Prospectus  available to any  broker-dealer for use in connection
with any such resale. See "Plan of Distribution."

         The Company will not receive any proceeds from the Exchange Offer.  The
Company will pay all of its own and the Guarantor's  expenses  incidental to the
Exchange  Offer,  and will  reimburse  the  Initial  Purchasers  and  Holders of
Transfer Restricted  Securities for fees and expenses of counsel,  not to exceed
$50,000.  Tenders of Old Senior  Notes  pursuant  to the  Exchange  Offer may be
withdrawn  at any time prior to the  Expiration  Date.  In the event the Company
terminates  the  Exchange  Offer and does not accept for exchange any Old Senior
Notes,  the Company  will  promptly  return the Old Senior  Notes to the Holders
thereof. See "The Exchange Offer."

         There is no existing trading market for the New Senior Notes, and there
can be no assurance  regarding  the future  development  of a market for the New
Senior  Notes.  The Initial  Purchasers  (as defined  herein)  have  advised the
Company that they currently intend to make a market in the New Senior Notes. The
Initial  Purchasers are not obligated to do so, however,  and any  market-making
with  respect to the New Senior  Notes may be  discontinued  at any time without
notice. The Company does not intend to apply for listing or quotation of the New
Senior Notes on any securities exchange or stock market.


<PAGE>

                              --------------

         NO DEALER,  SALESPERSON OR OTHER INDIVIDUAL HAS BEEN AUTHORIZED TO GIVE
ANY  INFORMATION OR TO MAKE ANY  REPRESENTATIONS  OTHER THAN THOSE  CONTAINED OR
INCORPORATED  BY REFERENCE IN THIS  PROSPECTUS IN CONNECTION  WITH THIS EXCHANGE
OFFER AND, IF GIVEN OR MADE,  SUCH  INFORMATION OR  REPRESENTATIONS  MUST NOT BE
RELIED UPON AS HAVING BEEN  AUTHORIZED BY THE COMPANY OR THE GUARANTOR.  NEITHER
THE  DELIVERY OF THIS  PROSPECTUS  NOR ANY SALE MADE  HEREUNDER  SHALL UNDER ANY
CIRCUMSTANCE  CREATE AN IMPLICATION THAT THERE HAS BEEN NO CHANGE IN THE AFFAIRS
OF THE COMPANY OR THE GUARANTOR SINCE THE DATE HEREOF.  THIS PROSPECTUS DOES NOT
CONSTITUTE AN OFFER OR A  SOLICITATION  BY ANYONE IN ANY  JURISDICTION  IN WHICH
SUCH OFFER OR  SOLICITATION IS NOT AUTHORIZED OR IN WHICH THE PERSON MAKING SUCH
OFFER OR  SOLICITATION  IS NOT  QUALIFIED  TO DO SO OR TO  ANYONE  TO WHOM IT IS
UNLAWFUL TO MAKE SUCH OFFER OR SOLICITATION.

                              --------------



<PAGE>


                              AVAILABLE INFORMATION

         The  Company  has  not  been,  prior  to  the   effectiveness  of  this
Registration Statement,  subject to the periodic reporting and other information
requirements  of the Securities  Exchange Act of 1934, as amended (the "Exchange
Act").  The Company has agreed  that,  whether or not it is required to do so by
the rules and regulations of the Commission, it shall deliver to The Bank of New
York, as trustee under the Indenture (the  "Trustee"),  to each Holder of Senior
Notes and to each  prospective  purchaser  of  Senior  Notes  identified  to the
Company  by an Initial  Purchaser,  annual and  quarterly  financial  statements
substantially  equivalent  to  financial  statements  that would be  included in
reports filed with the Commission,  if the Company were subject to the reporting
and other informational requirements of the Exchange Act.

         The  Company  and the  Guarantor  have  filed  with  the  Commission  a
registration  statement on Form S-4 (herein,  together with all  amendments  and
exhibits,  referred to as the "Registration Statement") under the Securities Act
with respect to the New Senior Notes  offered  hereby.  This  Prospectus,  which
forms  a  part  of the  Registration  Statement,  does  not  contain  all of the
information set forth in the  Registration  Statement and the exhibits  thereto,
certain parts of which are omitted in accordance  with the rules and regulations
of the  Commission.  For further  information  with respect to the Company,  the
guarantor  and  the  New  Notes  offered  hereby,   reference  is  made  to  the
Registration  Statement.  Any statements made in this Prospectus  concerning the
provisions  of certain  documents  are not  necessarily  complete  and,  in each
instance,  reference is made to the copy of such document filed as an exhibit to
the Registration Statement otherwise filed with the Commission.

         Upon the effectiveness of the Registration Statement,  the Company will
become  subject to the  informational  requirements  of the Exchange Act, and in
accordance   therewith  will  file  reports  and  other   information  with  the
Commission. MFB has submitted to the staff of the Commission a no-action request
that MFB not be subject to the  informational  requirements of the Exchange Act.
If this  request is granted,  MFB would not be required to make such filings but
the Company, as the issuer of the New Senior Notes, would be required to include
summarized  financial  information  regarding  MFB in the  periodic  reports and
certain  other  documents  that the Company files with the  Commission.  If this
request is not granted,  MFB would be required to file with the Commission  such
periodic  reports,  but  would  not be  required  to file  proxy or  information
statements.  The Registration Statement, the exhibits forming a part thereof and
the  reports  and  other  information  filed  by the  Company  and MFB  with the
Commission in accordance with the Exchange Act may be inspected, without charge,
at the Public Reference  Section of the Commission  located at 450 Fifth Street,
N.W., Room 1024, Washington, D.C. 20549 and at the following regional offices of
the Commission: 7 World Trade Center, 13th Floor, Suite 1300, New York, New York
10004;  and Suite 1400,  Citicorp  Center,  500 West  Madison  Street,  Chicago,
Illinois  60661.  Copies  of all or any  portion  of the  material  may  also be
obtained  by mail from the Public  Reference  Section of the  Commission  at 450
Fifth Street, N.W., Washington, D.C. 20549 at prescribed rates. Such information
may also be accessed  electronically  by means of the Commission's  home page on
the Internet (http://www.sec.gov.).

         In the event  that the  Company  is not  required  to be subject to the
reporting  requirements  of the Exchange Act in the future,  the Company will be
required  under the Indenture  pursuant to which the Old Senior Notes were,  and
the New  Senior  Notes  will be,  issued,  to file with the  Commission,  and to
furnish the Holders of the New Senior  Notes with (i) all  quarterly  and annual
financial  information  that would be required to be  contained in a filing with
the  Commission on Forms 10-Q and 10-K if the Company were required to file such
forms, including a "Management's  Discussion and Analysis of Financial Condition
and Results of Operations" and, with respect to the annual  information  only, a
report  thereon by the Company's  independent  public  accountants  and (ii) all
current  reports  that would be required to be filed with the SEC on Form 8-K if
the Company were  required to file such reports,  in each case,  within the time
periods specified in the Commission's rules and regulations.

         This  prospectus  incorporates  documents  by  reference  which are not
presented  herein or delivered  herewith.  These  documents are  available  upon
request from Michael Ward, Mrs. Fields' Original Cookies, Inc., 462 West Bearcat
Drive,  Salt Lake City, Utah 84115,  (801)  463-2000.  In order to ensure timely
delivery, any request should be made by 1998.



<PAGE>


                               PROSPECTUS SUMMARY

         The following  summary does not purport to be complete and is qualified
in its  entirety by the more  detailed  information  and  financial  statements,
including the notes thereto, appearing elsewhere in this Prospectus. Capitalized
terms used and not otherwise  defined in this summary have the meanings given to
them  elsewhere  in this  Prospectus.  Unless the  context  otherwise  requires,
references  herein to: (i) ?Mrs.  Fields?  or the ?Company?  are to Mrs. Fields'
Original Cookies, Inc., a Delaware corporation, and its subsidiaries, or to Mrs.
Fields'  Original  Cookies,  Inc.,  as the  offeror or the obligor on the Senior
Notes;   (ii)  ?Pretzel  Time?  are  to  Pretzel  Time,   Inc.,  a  Pennsylvania
corporation; (iii) ?MFB? or the "Guarantor" are to The Mrs. Fields' Brand, Inc.,
a Delaware corporation;  and (iv) ?H&M? are to H & M Concepts Ltd. Co., an Idaho
limited liability company, and its subsidiaries. Pro forma financial information
included in this Prospectus gives effect to the offering of the Old Senior Notes
and the  application  of net proceeds  therefrom  (the  "Refinancing"),  and the
Transactions referred to herein, as if each of the Transactions and the Offering
of Old Senior Notes and the  Refinancing had occurred on December 29, 1996, (the
first day of the most  recently  completed  fiscal year) with respect to the pro
forma condensed  consolidated statement of operations for the year ended January
3, 1998.

                                   The Company

         Mrs. Fields is the largest  retailer of baked  on-premises  cookies and
the second largest retailer of baked on-premises  pretzels in the United States.
Mrs.  Fields is one of the most widely  recognized and respected  brand names in
the premium cookie  industry,  with a 94% brand awareness among  customers.  The
Company has recently  developed a significant  presence in the rapidly  growing,
health-oriented  pretzel segment as a result of the  acquisitions of the pretzel
businesses of Hot Sam Company,  Inc. (?Hot Sam?),  H&M (the largest Pretzel Time
franchisee) and a 60% majority  interest in Pretzel Time. As of January 3, 1998,
the Company's  retail network  consisted of 1,034  locations,  of which 711 were
cookie stores and 323 were pretzel stores.  Of the total 1,034 stores,  481 were
Company-owned and 553 were franchised or licensed.  The Company's stores average
approximately 600 square feet in size and are located  predominantly in high-end
shopping malls. The Company, through licensed locations also operates kiosks and
carts  at  airports,  universities,  stadiums,  hospitals  and  office  building
lobbies.  The  Company's  objective is to increase  sales and  profitability  by
focusing on its higher-profitability  stores in prime locations ("core stores").
As a result,  by the end of fiscal 1999, the Company plans to close or franchise
approximately 64 Company-owned cookie stores and 38 Company-owned pretzel stores
that do not meet certain  financial and  geographical  criteria.  For the fiscal
year ended  January 3, 1998,  the  Company  generated  pro forma net revenue and
adjusted  EBITDA  (as  defined  herein)  of $142.5  million  and $23.1  million,
respectively.

The Cookie Business

         The Company operates and franchises 711 retail cookie stores: 556 under
the Mrs. Fields brand and 155 under The Original  Cookie  Company,  Incorporated
("Original  Cookie")  brand.  Management  believes that Mrs.  Fields cookies are
positioned  in  the  premium   quality,   baked   on-premises   segment  of  the
approximately $12 billion (according to a recent study by KPMG Peat Marwick LLP)
U.S.  cookie  industry.  The Company offers over 50 different  types of cookies,
brownies and muffins,  which are baked  continuously and served fresh throughout
the day.  Baked products are made using only high quality  ingredients,  and all
dough is  centrally  manufactured  and frozen to  maintain  product  quality and
consistency.  All products  pass strict  quality  assurance and control steps at
both  the  manufacturing  plants  and  the  stores.  In  addition,  the  Company
continually  creates and tests new products to attract new customers and satisfy
current customers.  Product development is currently focused on sugar-free dough
and reduced-fat cookies and brownies.

         Mrs. Fields Inc. ("MFI"),  one of the predecessors of the Company,  was
founded in 1977 by Debbi Fields and, following its initial success,  embarked on
an aggressive  national expansion program in the early 1980s. By the late 1980s,
however,  MFI  experienced  financial  difficulty as a result of excessive  debt
levels,  certain  poor  real  estate  locations,  and a  recessionary  retailing
environment.  In connection with a financial restructuring by its lenders, a new
management  team was put into place in mid-1994 under the leadership of Larry A.
Hodges, who has extensive experience in the food and retailing  industries.  Mr.
Hodges  introduced  a new  strategic  plan for the Company,  which  involved the
following key elements:  (1) identifying  non-core stores to close or franchise,
(2)  introducing  Company-wide  operating  procedures to improve store operating
margins,  (3) developing a marketing  strategy and promotional  calendar to turn
around  comparable  store  sales  and  (4)  improving  employee  morale  through
selective new senior hires,  increased training and various incentive plans. The
savings from the improved  store  operations  were  reinvested  in marketing and
other measures designed to improve comparable store sales.


<PAGE>



     Mrs.  Fields'  Original  Cookies,  Inc.  was  formed in  September  1996 in
connection  with the  acquisitions  of MFI,  Original Cookie and Hot Sam by Mrs.
Fields' Holding Company,  Inc. ("MFH"), a subsidiary of Capricorn  Investors II,
L.P. ("Capricorn").  Capricorn has invested more than $28 million in the Company
through MFH.  Capricorn  retained Mr. Hodges as Chief Executive  Officer of Mrs.
Fields.  Management believes that Mrs. Fields has a more  well-recognized  brand
name than Original Cookie and that Mrs. Fields stores have,  during fiscal 1997,
achieved higher average revenue per core store ($350,000  versus  $301,000) than
Original Cookie stores. As a result, the Company intends to continue  converting
its core and  to-be-franchised  Original Cookie stores to the Mrs. Fields brand,
which it believes  will result in an  increase  in net sales,  comparable  store
sales and store contribution for the Company's cookie business.

The Pretzel Business

         The Company  operates and  franchises  323 retail  pretzel  stores (221
under the Pretzel Time name and 102 under the Hot Sam name),  which offer "sweet
dough"  soft pretzels and "Bavarian"  style pretzels with a variety of toppings.
Pretzel  Time's  primary  product is an all natural,  hand-rolled  soft pretzel,
freshly baked from scratch at each store  location.  Pretzel Time stores prepare
pretzels with a variety of flavors and  specialty  toppings,  including  cheddar
cheese,  cream  cheese and pizza  sauce.  The stores  also offer soft drinks and
freshly squeezed lemonade. The Hot Sam pretzel stores specialize in the Bavarian
style pretzel.  This product has declined in popularity in recent years as sweet
dough pretzel sales have grown  dramatically.  In addition,  Pretzel Time stores
have,  during  fiscal  1997,  achieved  higher  average  revenue  per core store
($275,000 versus $241,000) than Hot Sam stores. As a result, the Company intends
to continue converting its core and  to-be-franchised  Hot Sam stores to Pretzel
Time  stores,  which it  believes  will  result  in an  increase  in net  sales,
comparable  store  sales  and  store  contribution  for  the  Company's  pretzel
business.

         Management  believes  that the  retail  pretzel  business  has  similar
operating  characteristics  to the retail cookie  business that will permit some
co-branding of the Company's products. In addition,  the retail pretzel business
has grown more quickly than the retail cookie business in recent years.  Hot Sam
was  acquired  by the Company in  connection  with the  acquisition  of Original
Cookie.  In order to expand its  presence in the retail  pretzel  industry,  the
Company recently  acquired the business of H&M and 60% (56% on September 2, 1997
and 4% on January 2, 1998) of the common stock of Pretzel Time.  Pretzel Time is
a franchisor of 221 hand-rolled  soft pretzel retail outlets,  which are located
in shopping  malls as well as at airports,  sports arenas,  amusement  parks and
resort  areas  throughout  the United  States and  Canada.  Prior to the Pretzel
Acquisitions,  H&M operated 79 of the franchised  stores of Pretzel Time and was
the  nonexclusive  franchisee and developing agent for Pretzel Time stores in 16
Western and Midwestern states, four provinces in Canada and Mexico.

Business Strategy

         The Company's  objective is to increase sales and  profitability at its
core and franchised  stores in prime locations by implementing  the key elements
of  its  business  strategy.  Management  believes  that  the  Company's  recent
operating  results  reflect  the  successful   implementation  of  its  business
strategy. Comparable core store sales have increased for fiscal 1997 as compared
to fiscal 1996. In addition,  franchising and licensing  revenues have increased
by 44.9% for fiscal 1997 over fiscal  1996.  The key  elements of the  Company's
business strategy are as follows:

          Enhance Quality of Company-Owned  Store Base. Since current management
         assumed  responsibility in 1994, the Company has focused on closing and
         franchising Company-owned stores that do not meet certain financial and
         geographical  criteria.  From  June 1994  through  December  1997,  the
         Company  closed  120  Mrs.   Fields  brand  stores  and  franchised  an
         additional 144 stores.  The Company has targeted 102 additional  stores
         across all product  concepts to be either  closed or  franchised by the
         end of fiscal  1999.  Such  measures are expected to result in enhanced
         operating margins,  as unprofitable stores are closed and certain other
         stores  are  converted  into  franchises,  thereby  increasing  royalty
         payments and eliminating  general and  administrative  costs associated
         with such stores.

          Improve  Productivity  of Core  Stores.  The Company is embarking on a
         program to improve the  performance of its core stores by (i) expanding
         product   offerings  to  include  breakfast  items,  such  as  muffins,
         croissants and bagels, and low-fat cookies,  brownies and muffins, (ii)
         raising  the  average  ticket  through  increased  bundling  of product
         offerings,  (iii) promoting  catering  services by individual stores to
         corporate  customers,  (iv) decreasing store expenses by reducing waste
         in the cookie baking  process and  controlling  the cost of ingredients
         and  supplies,   (v)  improving   merchandising  by  enhancing  product
         presentation and refining product mix and (vi) increasing  training and
         various incentive programs for management and sales staff.


<PAGE>



          Capitalize on the Strong "Mrs. Fields" Brand Name. Management believes
         that the Mrs. Fields brand is the most widely  recognized and respected
         brand  name in the retail  premium  cookie  industry,  with a 94% brand
         awareness  among  consumers,  and that Mrs.  Fields  brand stores have,
         during fiscal 1997, achieved higher average revenue per core store than
         Original  Cookie stores.  As a result,  the Company intends to continue
         converting its core and to-be-franchised Original Cookie stores to Mrs.
         Fields brand  stores,  which it believes  will result in an increase in
         net  sales,  comparable  store  sales  and store  contribution  for the
         Company's cookie business.  Original Cookie stores represent 52% of all
         Company-owned  cookie  stores.  In  addition,  the  Company  intends to
         further  capitalize  on the  Mrs.  Fields  brand  name  by (i)  further
         developing and expanding new channels of distribution for the Company's
         products,  including  kiosks and carts in malls,  airports,  convention
         centers,  office buildings,  street fronts and sports  complexes,  (ii)
         increasing the emphasis on the mail order business and (iii) developing
         and  capitalizing  on licensing  opportunities  such as co-branding the
         Mrs.  Fields  concept with  prominent  names in the  retailing and food
         service  industry,  expanding  licensing  agreements with the Company's
         existing  licensees,  entering into new licensing  agreements with food
         service  operators (such as the Company's  existing  arrangements  with
         ARAMark,  Host Marriott and United  Airlines),  and developing  product
         line  extensions,  such as  frozen  cookie  dough and  in-store  bakery
         products to be sold in supermarkets and other convenient locations.

          Capitalize  on the Strong  ?Pretzel  Time?  Brand  Name.  Through  the
         acquisition  of its 60%  controlling  interest  in  Pretzel  Time,  the
         Company has obtained the use of the "Pretzel  Time"  brand name, one of
         the leading brand names in the pretzel  retailing  segment.  Management
         believes  that  there are  significant  opportunities  to  improve  its
         existing Hot Sam store operations by continuing to convert its core and
         to-be-franchised  Hot Sam stores to Pretzel Time  stores.  Pretzel Time
         stores have,  during fiscal 1997,  achieved  higher average revenue per
         core store and store  contribution than Hot Sam stores.  Hot Sam stores
         represent 56% of all Company-owned pretzel stores.  Management believes
         that the conversion to the Pretzel Time name will result in an increase
         in net sales,  comparable  store sales and store  contribution  for the
         Company's pretzel business. In addition, the Company believes there are
         significant new Pretzel Time franchising opportunities.

          Develop New Company-Owned and Franchised  Stores. The Company plans to
         build  and  franchise  new  stores,  as well as carts  and  kiosks,  in
         existing and new markets.  The Company has identified over 100 mall and
         non-traditional   locations,   such  as   amusement   parks  and  other
         entertainment  centers,  that it believes would be ideal for cookie and
         pretzel stores.  During 1998, the Company intends to focus primarily on
         franchising   approximately  38  and  14  cookie  and  pretzel  stores,
         respectively.  After 1998, the Company intends to add  approximately 15
         new Company-owned  cookie and 10 new  Company-owned  pretzel stores per
         year and to  franchise  approximately  25 new cookie and 25 new pretzel
         stores  per  year.  In  addition  to  pursuing  new  store  development
         opportunities  within  the United  States,  the  Company  plans to grow
         internationally by expanding its franchise operations. As of January 3,
         1998,   there  were  81  franchised   Mrs.  Fields  brand  stores  open
         internationally   and   approximately  200  Mrs.  Fields  brand  stores
         committed for development by franchisees over the next several years in
         Latin America, Canada and Asia.

          Realize  Purchasing  and  Overhead  Cost  Savings.  As a result of the
         Pretzel Contributions,  the Company expects to realize significant cost
         savings from the elimination of duplicative  administrative  functions,
         the consolidation of management  information  systems and the reduction
         of the cost of food and  other  supplies  as a result  of its  enhanced
         purchasing  power with vendors.  Management  believes that  incremental
         pre-tax cost savings would have totaled  approximately $1.1 million for
         the year ended January 3, 1998.

          Pursue  Further  Strategic  Acquisitions  of Related  Businesses.  The
         Company intends to selectively  pursue strategic  acquisitions in order
         to expand its geographic  presence and achieve operating  efficiencies.
         The Company's  management has  demonstrated its ability to identify and
         integrate new  businesses  through its  acquisitions  of the cookie and
         pretzel  businesses of Original  Cookie and Hot Sam,  respectively,  in
         September 1996. Among other  acquisitions that it has been considering,
         the Company has recently been in  discussions  concerning  the possible
         acquisition  by the  Company of Great  American  Cookie  Company,  Inc.
         ("GACC") or some of its owned or franchised  stores.  No agreement with
         respect to such a transaction has been  concluded,  and there can be no
         assurance that such an agreement will be concluded.



<PAGE>




The Transactions


         On July 25, 1997, a subsidiary of MFH acquired substantially all of the
assets  of H&M for  aggregate  consideration  of $13.8  million  (excluding  the
assumption of certain  liabilities).  On September 2, 1997,  MFH acquired 56% of
the shares of common stock of Pretzel Time for an  aggregate  purchase  price of
$4.2  million  and  extended  a  $500,000  loan  to  the  founder  and  minority
stockholder of Pretzel Time. The acquisitions of the pretzel business of H&M and
the  common  stock of  Pretzel  Time are  referred  to  herein  as the  "Pretzel
Acquisitions."  Concurrently  with the  offering  of the Old  Senior  Notes (the
"Offering"), (i) the Company received as a contribution from MFH the business of
H&M and 56% of the  shares  of  common  stock  of  Pretzel  Time  (the  "Pretzel
Contributions")  , (ii) the Company  received as a contribution  from MFH all of
the common stock of MFB,  (iii)  various  debt of the  Company,  MFB and MFH was
refinanced  (collectively,  the  "Refinancing"),  and  (iv) the  Company  paid a
dividend of $1,065,000 and repaid an advance of $1,500,000 to MFH. On January 2,
1998,  the Company  purchased an additional 4% of the shares of the common stock
of Pretzel Time. The Pretzel  Acquisitions,  the Pretzel  Contributions  and the
Refinancing,  together  with the purchase of the  additional  4% of Pretzel Time
common   stock  are  referred  to  herein  as  the   "Transactions."   See  "The
Transactions."


<PAGE>



         The  Company's  principal  executive  offices  are  located at 462 West
Bearcat Drive,  Salt Lake City,  Utah 84115,  and its telephone  number is (801)
463-2000.

         Effective   January  19,   1998,   the  Company   signed  a  lease  for
approximately  31,000 sq. ft. of new office space located at 2855 E.  Cottonwood
Parkway, Suite 400, Salt Lake City, Utah 84121. The Company expects to re-locate
its corporate offices to the new location in May 1998. The Company will continue
to operate certain general and administrative functions from the existing office
space.


<PAGE>


                               The Exchange Offer

         On November 26, 1997, the Company issued $100 million  principal amount
of the Old Senior  Notes.  The Old Senior Notes were sold pursuant to exemptions
from, or in transactions  not subject to, the  registration  requirements of the
Securities  Act and  applicable  state  securities  laws, in order to enable the
Company to raise funds on a more expeditious  basis than necessarily  would have
been possible had the initial sale been pursuant to an offering registered under
the Securities Act.  Jefferies & Company and BT Alex.  Brown  Incorporated  (the
"Initial Purchasers"), as a condition to their purchase of the Old Senior Notes,
requested  that the Company agree to commence the Exchange  Offer  following the
offering  of  the  Old  Senior  Notes.  The  Senior  Notes  are  unconditionally
guaranteed by the Guarantor.


Securities Offered.....................................

               Up to  $100,000,000  principal  amount of 101/8 % Series B Senior
               Notes due 2004,  which have been registered  under the Securities
               Act.  The terms of the New Senior  Notes and the Old Senior Notes
               are identical in all material  respects,  except that (i) the New
               Senior Notes have been registered  under the Securities Act, (ii)
               for  certain  transfer   restrictions  and  registration   rights
               relating  to the Old  Senior  Notes and (iii) that the New Senior
               Notes  will  not  contain  certain  provisions   relating  to  an
               additional  payment  to be made to the  Holders of the Old Senior
               Notes under certain  circumstances  relating to the timing of the
               Exchange Offer described below.  See "Summary  Description of the
               New Senior Notes."

The Exchange Offer..................................... 

               The New Senior  Notes are being  offered in  exchange  for a like
               aggregate  principal  amount of Old Senior Notes. The issuance of
               the New Senior  Notes is intended to satisfy  obligations  of the
               Company  contained in the Registration  Rights  Agreement,  dated
               November  26,  1997,  among the Company,  the  Guarantor  and the
               Initial Purchasers (the "Registration  Rights Agreement").  For a
               description of the procedures for tendering Old Senior Notes, see
               "The Exchange Offer-Procedures for Tendering Old Senior Notes."

Tenders; Expiration Date; Withdrawal...................  

               The Exchange  Offer will expire at 5:00 p.m., New York City time,
               on , 1998,  or such later date and time to which it is  extended.
               Each Holder  tendering Old Senior Notes must  acknowledge that it
               is not engaging in, nor intends to engage in, a  distribution  of
               the New Senior Notes.  The tender of Old Senior Notes pursuant to
               the  Exchange  Offer may be  withdrawn  at any time  prior to the
               Expiration Date (as defined herein), in which case the Expiration
               Date will be the latest date and time to which the Exchange Offer
               is  extended.  Any Old Senior Note not  accepted for exchange for
               any reason will be returned to the  tendering  Holder  thereof as
               promptly as  practicable  after the  expiration or termination of
               the Exchange Offer. See "The Exchange Offer-Terms of the Exchange
               Offer."

United States Federal Income Tax Considerations........     

               The exchange  pursuant to the Exchange Offer should not result in
               any income, gain or loss to the Holders or the Company for United
               States  federal income tax purposes.  See "Certain  United States
               Federal Income Tax Considerations."


<PAGE>



Use of Proceeds........................................  

               Neither  the  Company  nor the  Guarantor  will  receive any cash
               proceeds  from  the  issuance  of the New  Senior  Notes  offered
               hereby. See "Use of Proceeds."

Exchange Agent.........................................  

               The  Bank of New  York  (the  "Exchange  Agent")  is  serving  as
               Exchange  Agent  in  connection  with  the  Exchange  Offer.  The
               addresses,  and telephone and facsimile numbers,  of the Exchange
               Agent are set forth in "The Exchange Offer-Exchange Agent" and in
               the Letter of Transmittal.


Shelf Registration Statement...........................  

               Under  certain  circumstances,  certain  Holders of Senior  Notes
               (including  Holders who are not permitted to  participate  in the
               Exchange  Offer or who may not freely  resell  New  Senior  Notes
               received in the Exchange  Offer) may require the Company to file,
               and cause to become  effective,  a shelf  registration  statement
               under the  Securities  Act,  which would cover  resales of Senior
               Notes  by  such   Holders.   See   "Description   of  the  Senior
               Notes-Exchange Offer; Registration Rights."

                      Consequences of Exchanging Old Notes

         Holders of Old Senior Notes who do not exchange  their Old Senior Notes
for New Senior Notes  pursuant to the Exchange Offer will continue to be subject
to the  restrictions  on transfer  of such Old Senior  Notes as set forth in the
legend thereon as a consequence of the issuance of the Old Senior Notes pursuant
to exemptions  from, or in  transactions  not subject to, the Securities Act and
applicable state  securities  laws. In general,  the Old Senior Notes may not be
offered or sold,  unless registered under the Securities Act, except pursuant to
an exemption  from, or in a transaction  not subject to, the  Securities Act and
applicable state securities  laws. Based on  interpretation  by the staff of the
Commission,  as set forth in  no-action  letters  issued to third  parties,  the
Company  believes that New Senior Notes issued pursuant to the Exchange Offer in
exchange  for Old Senior  Notes may be offered for resale,  resold or  otherwise
transferred by Holders thereof (other than any Holder which is an "affiliate" of
the Company  within the meaning of Rule 405 under the  Securities  Act)  without
compliance with the  registration  and prospectus  delivery  requirements of the
Securities Act, provided that such New Senior Notes are acquired in the ordinary
course of such Holder's business and such Holder, other than broker-dealers, has
no arrangement  with any person to participate in the  distribution  of such New
Senior Notes.  However,  the Commission has not considered the Exchange Offer in
the context of a no-action  letter and there can be no assurance  that the staff
of the  Commission  would  make a  similar  determination  with  respect  to the
Exchange  Offer  as in such  other  circumstances.  Each  Holder,  other  than a
broker-dealer,   must  at  the  request  of  the   Company   furnish  a  written
representation  that it is not an affiliate  of the Company,  is not engaged in,
and does not intend to engage in, a  distribution  of such New Senior  Notes and
has no arrangement  or  understanding  to  participate in a distribution  of New
Senior  Notes,  and that it is  acquiring  the New Senior  Notes in its ordinary
course of business.  Each  broker-dealer  that receives New Senior Notes for its
own  account in exchange  for Old Senior  Notes must  acknowledge  that such Old
Senior Notes were acquired by such  broker-dealer  as a result of  market-making
activities or other trading  activities and that it will deliver a prospectus in
connection with any resale of such New Senior Notes. See "Plan of Distribution."
In addition, to comply with the securities laws of certain jurisdictions, it may
be  necessary  to qualify for sale or register  thereunder  the New Senior Notes
prior to  offering  or selling  such New Senior  Notes.  The Company has agreed,
pursuant to the Registration  Rights Agreement,  subject to certain  limitations
specified  therein,   prior  to  any  public  offering  of  Transfer  Restricted
Securities  (as defined  herein) to register or qualify the Transfer  Restricted
Securities for offer or sale under the securities laws of such  jurisdictions as
any Holder requests. Unless a Holder so requests, the Company does not intend to
register or qualify the sale of the New Senior Notes in any such jurisdiction.



<PAGE>


                   Summary Description of the New Senior Notes

         The  terms  of the  New  Senior  Notes  and the Old  Senior  Notes  are
identical  in all material  respects,  except (i) that the New Senior Notes have
been registered under the Securities Act, (ii) for certain transfer restrictions
and registration  rights relating to the Old Senior Notes and (iii) that the New
Senior  Notes will not contain  certain  provisions  relating  to an  additional
payment to be made to Holders of Old Senior  Notes under  certain  circumstances
relating to the timing of the  Exchange  Offer.  The New Senior  Notes will bear
interest  from the most recent date to which  interest  has been paid on the Old
Senior  Notes or, if no  interest  has been paid on the Old Senior  Notes,  from
November 26, 1997, the date of original issuance.  Old Senior Notes accepted for
exchange will cease to accrue  interest from and after the date of  consummation
of the Exchange Offer.  Holders whose Old Senior Notes are accepted for exchange
will not  receive  any  payment in respect of such  interest  on such Old Senior
Notes otherwise  payable on any interest  payment date the record date for which
occurs on or after consummation of the Exchange Offer.

Securities Offered.....................................    

               Up to $100,000,000 aggregate principal amount of 101/8 % Series B
               Senior  Notes due 2004,  which  have  been  registered  under the
               Securities Act.

Maturity Date..........................................   

               December 1, 2004.

Interest Payment Dates.................................  

               June 1 and December 1 of each year, commencing June 1, 1998.

Guarantee.............................................. 

               The Senior Notes are unconditionally guaranteed on a senior basis
               by MFB and,  under certain  circumstances,  certain  existing and
               future   subsidiaries   of   the   Company   (collectively,   the
               ?Guarantors?).  The Guarantees are general unsecured  obligations
               of the  Guarantors,  rank  senior  in  right  of  payment  to all
               subordinated  indebtedness  of the Guarantors and rank pari passu
               in  right  of  payment  with  all  existing  and  future   senior
               indebtedness of the Guarantors  (including MFB's Old Guarantee of
               any Old Senior Notes  outstanding  following  consummation of the
               Exchange Offer). See ?Description of Senior Notes-Guarantees.?

Ranking................................................

               The  Senior  Notes  are  general  unsecured  obligations  of  the
               Company,  rank  senior in right of  payment  to all  subordinated
               indebtedness  of the  Company  and  rank  pari  passu in right of
               payment with all existing and future senior  indebtedness  of the
               Company  (including any Old Senior Notes that remain  outstanding
               following  completion  of the Exchange  Offer).  As of January 3,
               1998, the Company  (excluding its subsidiaries) had approximately
               $0.2 million in  indebtedness  other than the Senior Notes. As of
               January 3, 1998,  the  aggregate  amount of  indebtedness  of the
               Company's  subsidiaries  was  approximately  $0.9 million and the
               aggregate  liquidation   preference  of  mandatorily   redeemable
               preferred stock of the Company's  subsidiaries was  approximately
               $1.5 million,  all of which was issued by a subsidiary other than
               the Guarantors and  effectively  ranks senior in right of payment
               to the Senior Notes.



<PAGE>

               Although the Indenture  limits the ability of the Company and its
               subsidiaries to incur additional indebtedness and issue preferred
               stock, the Company is permitted to incur additional  indebtedness
               and issue preferred stock, including secured indebtedness,  under
               certain circumstances,  which will effectively rank senior to the
               Senior   Notes  with   respect  to  the  assets   securing   such
               indebtedness.  See  "Risk  Factors-Effective  Subordination?  and
               ?Description of Senior Notes-General."

Optional Redemption....................................  

               The Senior Notes are redeemable at the option of the Company,  in
               whole or in part,  at any time on or after  December  1,  2001 in
               cash at the redemption prices set forth herein,  plus accrued and
               unpaid interest  thereon to the date of redemption.  In addition,
               at any time prior to December 1, 2001, the Company may on any one
               or  more  occasions  redeem  up to an  aggregate  of  35%  of the
               aggregate  principal amount of Senior Notes ever issued under the
               Indenture  at  a  redemption  price  equal  to  110.125%  of  the
               principal  amount  thereof,  plus  accrued  and  unpaid  interest
               thereon to the redemption date, with the net cash proceeds of one
               or more Public  Equity  Offerings;  provided that at least 65% of
               the aggregate  principal amount of Senior Notes ever issued under
               the Indenture remain outstanding immediately after the occurrence
               of any such redemption. See ?Description of Senior Notes-Optional
               Redemption.?

Change of Control......................................  

               Upon the occurrence of a Change of Control, each holder of Senior
               Notes will have the right to require  the  Company to  repurchase
               all or any part of such  holder's  Senior Notes at an offer price
               in cash equal to 101% of the aggregate  principal amount thereof,
               plus  accrued  and  unpaid  interest   thereon  to  the  date  of
               repurchase.  See ?Description of Senior  Notes-Repurchase  at the
               Option of Holders-Change  of Control.?  There can be no assurance
               that, in the event of a Change of Control, the Company would have
               sufficient funds to purchase all Senior Notes tendered. See ?Risk
               Factors-Inability  to  Repurchase  Senior  Notes Upon a Change of
               Control.?

Certain Covenants......................................    

               The Indenture  contains certain covenants that limit, among other
               things,  the ability of the Company and its  subsidiaries to: (i)
               pay  dividends,  redeem  capital  stock  or  make  certain  other
               restricted   payments  or  investments;   (ii)  incur  additional
               indebtedness or issue preferred  equity  interests;  (iii) merge,
               consolidate  or sell all or  substantially  all of their  assets;
               (iv) create liens on assets;  (v) engage in certain  asset sales;
               and (vi) enter  into  certain  transactions  with  affiliates  or
               related  persons.   See  ?Description  of  Senior   Notes-Certain
               Covenants.?


<PAGE>



Form, Denomination and Registration of Notes...........   

               New Senior Notes  exchanged for Old Senior Notes will be eligible
               for  trading  through  the  facilities  of the  Depository  Trust
               Company  ("DTC").  New Senior Notes traded through the facilities
               of  DTC  will  be  represented  by a  global  note  or  notes  in
               definitive,   fully  registered  form  without  interest  coupons
               deposited  with  the  trustee  for  the  New  Senior  Notes  (the
               "Trustee")  as  custodian  for and  registered  in the  name of a
               nominee of DTC. New Senior Notes  exchanged  for Old Senior Notes
               which are in the form of registered definitive  certificates will
               be issued in the form of registered definitive certificates until
               otherwise  directed by the Holders of such New Senior Notes.  See
               "Description of the Senior Notes-Book-Entry, Delivery and Form."

Use of Proceeds........................................     

               The  Company  will not  receive any  proceeds  from the  Exchange
               Offer.  The net  proceeds of the offering of the Old Senior Notes
               were  used,  together  with funds  from  other  sources,  to fund
               certain  acquisitions  and to refinance  certain of the Company's
               debt  and to pay  certain  related  fees and  expenses.  See ?The
               Transactions? and ?Use of Proceeds.?



<PAGE>


                                  Risk Factors

         In addition to the information  contained elsewhere in this Prospectus,
Holders of the Old Senior Notes should carefully  consider the matters set forth
under "Risk  Factors"  commencing  on page 20 before making a decision to tender
their Old Senior Notes in the Exchange Offer.




<PAGE>


                 Summary Historical and Pro Forma Financial Data

         The following table presents: (i) summary combined historical financial
and store data for Mrs. Fields' Original Cookies,  Inc. and subsidiaries  (?Mrs.
Fields?) and its predecessors,  Mrs. Fields Inc. and subsidiaries,  The Original
Cookie Company,  Incorporated and the Carved-out  Portion (pretzel  business) of
Hot Sam Company,  Inc.  (collectively,  the ?Predecessors?),  as of December 30,
1995 and  December  28, 1996 and for the fiscal  years then ended,  (ii) summary
consolidated  historical  financial and store data for Mrs. Fields as of January
3, 1998 and for the fiscal year then ended and (iii)  summary  consolidated  pro
forma financial and store data for Mrs. Fields for the fiscal year ended January
3,  1998  as if  each  of  the  Offering,  the  Pretzel  Contributions  and  the
Refinancing had occurred as of December 29, 1996. The summary  consolidated  pro
forma data do not purport to represent what Mrs.  Fields' results actually would
have  been had the  Offering,  the  Pretzel  Contributions  and the  Refinancing
occurred at December 29, 1996 nor do such data purport to project the results of
Mrs.  Fields  for any  future  period.  The  summary  historical  and pro  forma
financial  and store  data  should  be read in  conjunction  with  ?Management's
Discussion and Analysis of Financial  Condition and Results of Operations,?  the
?Unaudited Pro Forma Condensed Consolidated Statement of Operations,?  ?Selected
Historical  Financial  Data? and the related notes  thereto,  and the historical
financial statements and the related notes thereto,  contained elsewhere in this
Prospectus.
<TABLE>
<CAPTION>

                                MRS. FIELDS AND  MRS.
                                   PREDECESSORS(1)            MRS.FIELDS (1)
                                -----------------------  ---------------------------
                                      HISTORICAL          HISTORICAL     PRO FORMA
                                      COMBINED(2)        CONSOLIDATED   CONSOLIDATED
                                -----------------------  ------------   ------------
                                                FISCAL YEARS ENDED(3)

                                   DECEMBER  DECEMBER     JANUARY        JANUARY
                                    30,1995   28,1996     3, 1998        3, 1998(4)
                                   --------  --------   ------------   ------------
<S>                                <C>        <C>         <C>            <C> 
                                                (Dollars in thousands)
Statement of Operations Data:
   Net sales:
     Core stores (5).............   $ 93,775   $ 93,235     $ 104,316      $ 112,594
     Stores in the process of
being closed or franchised.......     51,762     30,695        19,671         21,023
                                    --------   ---------    ----------     ---------
         Total store sales.......    145,537    123,930       123,987        133,617
                                    ---------  ---------    ----------     ---------
   Store contribution: (6)
     Core stores (5).............     21,992     21,213        26,885         28,056
     Stores in the process of
being closed or franchised            (2,344)    (1,933)       (1,798)        (1,742)
                                    ---------  ----------   -----------     --------
         Total store contribution     19,648     19,280        25,087         26,314
                                    --------   ----------   -----------     --------
 .
   Franchising, licensing and
     other revenue, net..........      5,993      5,278         5,602          8,879
   General and administrative   
     expenses....................     21,037     19,557        16,730         18,923
expenses .
   Income (loss) from operations.    (1,091)      1,135         8,415          9,054

Other Data:
   EBITDA (7)....................      9,336     10,327        18,818         20,790
   Adjusted EBITDA (8)...........     13,127     14,577        20,711         23,063
   Cash flows from operating 
     activities..................        (27)     6,784           919          1,630
   Cash flows from investing  
     activities..................      1,958    (22,716)      (15,505)       (15,561)
   Cash flows from financing    
     activities..................     (4,784)     18,793        24,164         23,689
   Interest expense, net.........      4,319       4,701         7,584         11,584
   Total depreciation and          
     amortization................     10,427       9,192        10,403     $   11,736
   Capital expenditures..........    $ 4,714     $ 3,524     $   4,678            N/A

Pro Forma Credit Statistics:
   Ratio of adjusted EBITDA/net cash
          interest expense (9)............................................      2.46x
   Ratio of net debt/adjusted EBITDA (10).................................      3.71x

Store Data:
   Percentage change in comparable
     core store sales (11).......     (1.3%)     (0.7%)          0.8%            N/A
   Percentage change in comparable
     sales from stores in the
     process of being closed or       
     franchised (11)..............    (2.8%)     (3.3%)         (0.8%)           N/A
   Total Company-owned stores open
     at end of period............      540         482            481            481
   Total franchised or licensed
stores open at end of period.......    415         418            553            553 
</TABLE>


<PAGE>

<TABLE>
<CAPTION>


                                                                 MRS. FIELDS
                                                                  JANUARY 3,
                                                                    1998
                                                                ------------ 
                                                                 (Dollars in
                                                                  thousands)
<S>                                                                    <C>
Balance Sheet Data:
Cash and cash equivalents.....................................     $ 16,287
Total assets..................................................      149,684
Mandatorily redeemable cumulative preferred stock of                    
subsidiary....................................................          902
Total debt and capital lease obligations......................      101,081
Total stockholder's equity....................................       30,765
</TABLE>


(1)  On  September  17,  1996,  Mrs.  Fields   completed  the   acquisitions  of
     substantially  all of the assets and  assumed  certain  liabilities  of the
     Predecessors.  In order  for the  presentations  to be  comparable  for the
     periods  presented,  certain  statement of operations  information  for the
     Predecessors  has been  reclassified  to be consistent with the Mrs. Fields
     historical   financial   statement   presentation.   The  most  significant
     reclassifications  relate to segregating  the statement of operations  data
     into a core  stores/stores  in the  process of being  closed or  franchised
     format.

(2)  Information  for fiscal  year 1995  reflects  the  combined  results of the
     Predecessors.  Information  for the fiscal year 1996  reflects the combined
     results of the  Predecessors  (for the period  December  31,  1995  through
     September  17,  1996) and Mrs.  Fields for the period  September  18,  1996
     through   December  28,  1996.   Information  for  these  periods  for  the
     Predecessors  and  Mrs.  Fields  are set out  separately  in the  "Selected
     Historical  Financial Data" but are combined here. This presentation is not
     in conformity with generally accepted accounting principles.

(3)  Mrs.  Fields and its  Predecessors  operate using a 52/53-week  year ending
     near December 31.

(4)  The Company's consolidated pro forma data for the fiscal year 1997 reflects
     the consolidated  results of Pretzel Time, H&M and Mrs. Fields assuming the
     Offering,  the  Pretzel  Contributions  and  the  Refinancing  occurred  on
     December  29,  1996.  See  ?Unaudited  Pro  Forma  Condensed   Consolidated
     Statement of Operations.?

(5)  Stores not in the process of being sold or  franchised  are  referred to as
     "core stores."

(6)  Store  contribution  is  determined  by  subtracting  all  store  operating
     expenses including depreciation from net store sales.

(7)  EBITDA consists of earnings before  depreciation,  amortization,  interest,
     income taxes, minority interest, preferred stock accretion and dividends of
     subsidiaries  and  other  income  (expense).  EBITDA  is  not  intended  to
     represent  cash flows from  operations  as  defined by  generally  accepted
     accounting principles and should not be considered as an alternative to net
     income as an  indicator  of  operating  performance  or to cash  flows as a
     measure of liquidity.  EBITDA has been included herein because it is one of
     the indicators by which Mrs. Fields assesses its financial  performance and
     its capacity to service its debt (see footnote 8).

(8)  Adjusted  EBITDA consists of EBITDA before (i)  nonrecurring  headquarters,
     severance  and related  expenses  resulting  from the  acquisitions  of the
     Predecessors and the Pretzel Contributions,  (ii) indirect costs (including
     management bonuses) of the Offering,  (iii) the provision for store closure
     costs,  and (iv)  costs  associated  with the sale of  existing  stores  to
     franchisees.


<TABLE>
<CAPTION>
                                            MRS. FIELDS AND
                                             PREDECESSORS                MRS.FIELDS
                                            ---------------------    -------------------
                                                HISTORICAL          HISTORICAL    PRO FORMA
                                               CONSOLIDATED       CONSOLIDATED  CONSOLIDATED

                                                           FISCAL YEARS ENDED
                                        
                                             DECEMBER     DECEMBER    JANUARY      JANUARY
                                             30, 1995     28, 1996    3, 1998      3, 1998
                                            -----------  ---------   ---------     -------
          <S>                               <C>           <C>       <C>            <C>  
         Income (loss) from operations        $(1,091)    $  1,135    $  8,415     $  9,054
            Add:
            Depreciation and amortization      10,427        9,192      10,403       11,736
                                            -----------  ---------    --------     --------
          EBITDA.......................         9,336       10,327      18,818       20,790
            Add:
             Certain non-recurring
          headquarters, severance and  
          related expenses                          -        2,250           -          380   
            Indirect costs (including
         management bonuses, of the         
            Offering...................             -            -         455          455
            Provision for store                 3,791       1,000          538          538
         closure costs.................
            Costs associated with sale
         of existing stores to                         
         stores to franchisees.........             -       1,000          900          900
                                            ----------   ----------   --------     --------
          Adjusted EBITDA..............       $13,127     $14,577      $20,711      $23,063
                                            ==========   ==========   ========     ========
</TABLE>


<PAGE>




(9)  Pro forma to  reflect  the  Offering,  the  Pretzel  Contributions  and the
     Refinancing  as  if  the  Offering,   the  Pretzel  Contributions  and  the
     Refinancing had occurred on December 29, 1996.  Ratio of pro forma adjusted
     EBITDA to pro forma net cash interest expense is based upon adjusted EBITDA
     of $23.1 million and net cash interest expense of $9.4 million (net of $0.8
     million of interest  income  calculated  assuming 5% interest earned on the
     cash and cash  equivalents  balance of $16.3  million)  for the fiscal year
     ended January 3, 1998. Net cash interest  expense  excludes $0.9 million of
     interest expense related to amortization of deferred loan costs.

(10) Pro forma to  reflect  the  Offering,  the  Pretzel  Contributions  and the
     Refinancing  as  if  the  Offering,   the  Pretzel  Contributions  and  the
     Refinancing  had occurred on December  29,  1996.  Ratio of net debt to pro
     forma  adjusted  EBITDA is based upon net debt  (total  debt and  preferred
     stock less cash and cash  equivalents)  of $85.7 million at January 3, 1998
     and pro forma  adjusted  EBITDA of $23.1  million for the fiscal year ended
     January 3, 1998. See ?Capitalization.?

(11) The Company  includes in comparable store sales only those stores that have
     been in operation for a minimum of 24  consecutive  months.  The percentage
     change in comparable store sales is calculated from the previous period.



<PAGE>


                                  Risk Factors

     Holders  of  Old  Senior  Notes  should  consider   carefully  all  of  the
information set forth in this Prospectus.  Holders should particularly  evaluate
the  following  risks  before  tendering  their Old Senior Notes in the Exchange
Offer,  although the risk factors set forth below (other than the first two risk
factors)  are  generally  applicable  to the New Senior Notes as well as the Old
Senior Notes. Information contained in this Prospectus contains "forward-looking
statements"  which can be identified by the use of  forward-looking  terminology
such  as  "believes,"  "expects,"  "may,"  "should,"  "estimates,"  "projected,"
"contemplates"  or  "anticipates"  or the negative  thereof or other  variations
thereon or comparable  terminology.  See, e.g., "Prospectus Summary-The Company"
and "Business." No assurance can be given that the future results covered by the
forward-looking  statements will be achieved.  The following matters  constitute
cautionary  statements  identifying  important  factors  with  respect  to  such
forward-looking  statements,  including  certain risks and  uncertainties,  that
could cause actual results to vary materially from the future results covered in
such forward-looking statements. Other factors, such as the general state of the
economy of the United States could also cause actual results to vary  materially
from the future results covered in such forward-looking statements.

Consequences of Failure to Exchange Old Senior Notes

     Issuance  of the New Senior  Notes in  exchange  for the Old  Senior  Notes
pursuant to the Exchange Offer will be made following the prior satisfaction, or
waiver, of the conditions set forth in "The Exchange Offer-Certain Conditions to
the Exchange  Offer" and only after a timely  receipt by the Exchange  Agent (as
defined) of such Old Senior Notes, a properly completed and duly executed Letter
of  Transmittal  in  respect  of such Old  Senior  Notes and all other  required
documents.  Therefore,  holders of Old Senior Notes  desiring to tender such Old
Senior Notes in exchange for New Senior  Notes should allow  sufficient  time to
ensure timely delivery.  Neither the Exchange Agent nor the Company is under any
duty to give  notification  of defects  or  irregularities  with  respect to the
tenders of Old Senior Notes for exchange. Old Senior Notes that are not tendered
or are  tendered  but not  accepted  will,  following  the  consummation  of the
Exchange  Offer,  continue  to be subject  to the  provisions  of the  Indenture
regarding   transfer  and  exchange  of  the  Old  Senior  Notes,  the  existing
restrictions  upon  transfer  thereof  set forth in the legend on the Old Senior
Notes and in the (Offering Circular) dated November 20, 1997 relating to the Old
Senior Notes (the "Offering Circular").  Except in certain limited circumstances
with respect to certain types of Holders of Old Senior  Notes,  the Company will
have no further  obligation to provide for the registration under the Securities
Act of such Old Senior Notes.  See  "Description of the Notes  -Exchange  Offer;
Registration  Rights." In general, Old Senior Notes, unless registered under the
Securities Act, may not be offered or sold except pursuant to an exemption from,
or in a transaction  not subject to, the  Securities  Act and  applicable  state
securities laws. The Company does not currently anticipate that it will take any
action to register  the Old Senior  Notes under the  Securities  Act or blue sky
laws.

     To the extent  that Old  Senior  Notes are  tendered  and  accepted  in the
Exchange Offer, a Holder's  ability to sell untendered Old Senior Notes could be
adversely affected.

     Upon  consummation of the Exchange  Offer,  holders of the Old Senior Notes
will not be entitled to any increase in the interest rate thereon or any further
registration  rights  under the  Registration  Rights  Agreement,  except  under
limited   circumstances.   See   "Description  of  the   Notes-Exchange   Offer;
Registration Rights."

Consequences of Exchanging Old Senior Notes

     Based on interpretations by the staff of the Commission, as set forth in no
action letters issued to third parties, the Company believes that the New Senior
Notes issued in exchange for the Old Senior Notes pursuant to the Exchange Offer
may be offered for resale,  resold or otherwise  transferred by Holders  thereof
(other than any such Holder which is an  "affiliate"  of the Company  within the
meaning  of Rule 405 under  the  Securities  Act)  without  compliance  with the
registration and prospectus  delivery provisions of the Securities Act, provided
that such New Senior Notes are acquired in the ordinary  course of such Holders'
business and such Holders have no arrangement  with any person to participate in
the  distribution  (within the meaning of the Securities Act) of such New Senior
Notes.  Each  Holder,  other than a  broker-dealer,  must at the  request of the
Company  furnish a written  representation  that it is not an  affiliate  of the
Company,  is not engaged in, and does not intend to engage in, a distribution of
such New Senior Notes and has no arrangement or  understanding to participate in
a  distribution  of New Senior  Notes,  and that it is acquiring  the New Senior
Notes in its ordinary  course of business.  If any Holder is an affiliate of the
Company,  is  engaged  in or  intends  to  engage in or has any  arrangement  or
understanding  with  respect to the  distribution  of the New Senior Notes to be
acquired  pursuant to the Exchange Offer,  such Holder (i) could not rely on the
applicable  interpretations  of the staff of the Commission and (ii) must comply

<PAGE>

with the registration and prospectus delivery requirements of the Securities Act
in connection with any resale transactions. Each broker-dealer that receives New
Senior  Notes  for  its own  account  in  exchange  for Old  Senior  Notes  must
acknowledge that such Old Senior Notes were acquired by such  broker-dealer as a
result of market-making  activities or other trading activities and that it will
deliver a prospectus  in  connection  with any resale of such New Senior  Notes.
Each  broker-dealer who holds Old Senior Notes acquired for its own account as a
result of market-making activities or other trading activities, and who receives
New Senior Notes in exchange for such Old Senior Notes  pursuant to the Exchange
Offer,  may be an  "underwriter"  within the  meaning of the  Securities  Act in
connection  with any resale of such New Senior Notes.  The Letter of Transmittal
states that by so acknowledging and by delivering a prospectus,  a broker-dealer
will not be deemed to admit that it is an  "underwriter"  within the  meaning of
the Securities Act. This Prospectus,  as it may be amended or supplemented  from
time to time, may be used by a  broker-dealer  in connection with resales of New
Senior  Notes  received in exchange  for Old Senior  Notes where such Old Senior
Notes  were  acquired  by  such  broker-dealer  as  a  result  of  market-making
activities or other trading activities.  The Company has agreed that starting on
the date of  consummation  of the  Exchange  Offer  and  ending  on the close of
business of the 120th day  following  the date of  consummation  of the Exchange
Offer, it will make this Prospectus  available to any  broker-dealer  for use in
connection with any such resale.  See "Plan of  Distribution."  In addition,  to
comply with the securities laws of certain jurisdictions, it may be necessary to
qualify for sale or register  thereunder  the New Senior Notes prior to offering
or selling  such New Senior  Notes.  The  Company  has  agreed,  pursuant to the
Registration Rights Agreement, subject to certain limitations specified therein,
prior to any public  offering  of  Transfer  Restricted  Securities  (as defined
herein) to register or qualify the Transfer  Restricted  Securities for offer or
sale under the securities  laws of such  jurisdictions  as any Holder  requests.
Unless a Holder so requests,  the Company does not intend to register or qualify
the sale of the New Senior Notes in any such jurisdiction.

Substantial Leverage

         The Company is and,  following the Exchange Offer,  will continue to be
highly  leveraged.  As of  January 3, 1998,  after  giving  effect to the use of
proceeds  from  the  offering  of  the  Old  Senior  Notes,  the  Company  on  a
consolidated  basis had total  indebtedness of approximately  $101.1 million and
mandatorily   redeemable   cumulative   preferred   stock  having  an  aggregate
liquidation  preference  of  approximately  $1.5 million  outstanding,  together
representing  77% of its total book  capitalization,  and the Company's ratio of
pro forma Adjusted  EBITDA to pro forma net cash interest  expense was 2.46x for
the  fiscal  year  ended  January  3, 1998.  The  Company  may incur  additional
indebtedness  and issue  preferred  stock in the future,  subject to limitations
imposed by the Indenture.  See ?Capitalization,?  ?Unaudited Pro Forma Condensed
Consolidated  Statement of Operations,?  ?Selected  Historical  Financial Data,?
?The Transactions? and ?Description of Senior Notes-Certain Covenants.?

         The Company's ability to make scheduled payments of principal of, or to
pay interest on, or to refinance its  indebtedness  (including the Senior Notes)
depends on its future  performance,  which, to a certain  extent,  is subject to
general  economic,  financial,  competitive,  legislative,  regulatory and other
factors  beyond  its  control.  There  can be no  assurance  that the  Company's
business  will  generate  sufficient  cash flows from  operations or that future
borrowings  will be available in an amount  sufficient  to enable the Company to
service its  indebtedness,  including  the Senior  Notes,  or to make  necessary
capital expenditures, or that any refinancing would be available on commercially
reasonable  terms  or at all.  See  ?Management's  Discussion  and  Analysis  of
Financial Condition and Results of Operations-Liquidity and Capital Resources.?

         The degree to which the  Company  is  leveraged  could  have  important
consequences to holders of the Senior Notes, including,  but not limited to, the
following: (i) a substantial portion of the Company's cash flows from operations
is required to be dedicated to debt service and will not be available  for other
purposes;  (ii) the  Company's  ability to obtain  additional  financing  in the
future  could be  limited;  and  (iii)  the  Indenture  contains  financial  and
restrictive  covenants  that limit the ability of the  Company  to,  among other
things,  borrow  additional  funds,  dispose  of assets  or pay cash  dividends.
Failure by the Company to comply with such covenants could result in an event of
default,  which, if not cured or waived, could have a material adverse effect on
the  Company.  In addition,  the degree to which the Company is leveraged  could
prevent it from repurchasing all Senior Notes tendered to it upon the occurrence
of a Change of  Control.  See  ?Description  of Senior  Notes-Repurchase  at the
Option of Holders-Change of Control.?

Effective Subordination

         The Senior Notes are general unsecured obligations of the Company, rank
senior in right of payment to all  subordinated  indebtedness of the Company and
rank  pari  passu  in  right  of  payment  to all  existing  and  future  senior
indebtedness of the Company.  As of January 3, 1998, the Company  (excluding its
subsidiaries)  had  approximately  $0.2 million in  indebtedness  other than the

<PAGE>

Senior Notes. The Senior Notes are unconditionally  guaranteed on a senior basis
by the  Guarantors.  The  Guarantees  are general  unsecured  obligations of the
Guarantors,  rank senior in right of payment to all subordinated indebtedness of
the  Guarantors  and rank pari passu in right of payment  with all  existing and
future  senior  indebtedness  of the  Guarantors.  As of January  3,  1998,  the
aggregate amount of indebtedness of the Company's subsidiaries was approximately
$0.9 million and the aggregate liquidation  preference of mandatorily redeemable
cumulative preferred stock of the Company's  subsidiaries was approximately $1.5
million,  all of which was issued by a subsidiary  other than the Guarantors and
effectively  ranks senior in right of payment to the Senior Notes.  Although the
Indenture  limits  the  ability of the  Company  and its  subsidiaries  to incur
additional  indebtedness  and issue preferred stock, the Company is permitted to
incur  additional  indebtedness  and issue preferred  stock,  including  secured
indebtedness, under certain circumstances, which will effectively rank senior to
the Senior  Notes with respect to the assets  securing  such  indebtedness.  See
?Description of Senior Notes-General.?

History of Net Losses

         Mrs.  Fields and its  predecessors  have incurred net losses during the
past several years. Although the Company has implemented new business strategies
aimed at enhancing  revenues and  operating  results and Mrs.  Fields'  Original
Cookies,  Inc. has  recorded  positive  EBITDA since its  formation in September
1996,  the Company's  operations  generally are subject to economic,  financial,
competitive,  legal and other  factors,  many of which are beyond  its  control.
Accordingly,  there  can be no  assurance  that  the  Company  will  be  able to
implement its planned  strategies  without delay or that these  strategies  will
result in future  profitability.  See ?Selected  Historical  Financial Data? and
?Management's  Discussion  and  Analysis of Financial  Condition  and Results of
Operations.?

Ability to Integrate Acquisitions

         The Company has achieved  growth  through  acquisitions  and intends to
continue   doing  so.  While  the  Company   believes   there  are   significant
opportunities  for cost  savings  and  volume  efficiencies  as a result  of the
Pretzel Contributions and future acquisitions, there can be no assurance of such
results.  Realization of such economic  benefits from the Pretzel  Contributions
and future acquisitions could also be affected by a number of factors beyond the
Company's  control,  such as general economic  conditions,  increased  operating
costs,  the response of the Company's  customers or competitors,  and regulatory
developments. There can be no assurance that the Pretzel Contributions or future
acquisitions will result in the economic  benefits that management  expects on a
timely basis or at all. See ?Business -Business Strategy.?

Dependence on Real Estate Leases; Continuing Obligations on Leases

         The Company leases  locations for all of its  Company-owned  stores and
most of its franchised  stores and subleases these locations to its franchisees.
Accordingly,  the  Company  is the  primary  obligor  with  respect  to  payment
obligations  under such leases.  The  Company's  success  depends in part on its
ability to secure leases in high quality  shopping malls at rents it believes to
be reasonable.  Approximately  half of the leases for  Company-owned  stores and
franchised stores expire during the next five years and generally do not provide
for renewal options in favor of the Company. In addition,  the Company currently
plans to open approximately 340 new Company-owned and franchised stores over the
next five years.  Management believes that the market for the type of prime mall
locations   historically   leased  by  the   Company   is  highly   competitive.
Consequently,  there  can be no  assurance  that the  Company  will  succeed  in
obtaining  such leases in the future at rents that it believes to be  reasonable
or at all. Moreover,  if certain locations should prove to be unprofitable,  the
Company would remain  obligated for lease  payments if it determined to withdraw
from such locations. See ?Business-Properties.?

Dependence on Mall Traffic

         The Company believes its products are primarily viewed by its customers
as  snack  treats  and,  as such,  frequently  constitute  ?impulse?  purchases.
Accordingly,  the Company  believes  its sales are  strongly  influenced  by the
amount and  proximity of  pedestrian  traffic near its stores.  In recent years,
visits to major shopping malls, where a large percentage of the Company's stores
are located,  have  declined from 3.7 visits per month in 1989 to 3.3 visits per
month in 1995, which trend has had a negative impact on the Company's  revenues.
There can be no  assurance  that this trend will not continue or that such trend
can be offset by  increased  sales per  customer.  A  continued  decline in mall
traffic could adversely affect the Company's  financial condition and results of
operations.
<PAGE>

Volatility in Cost of Ingredients

         The cost of butter, eggs, sugar, flour, chocolate and other ingredients
is subject to  fluctuations  due to changes  in  economic  conditions,  weather,
demand  and other  factors,  many of which are  beyond  the  Company's  control.
Although  the Company  believes  that there are  alternative  suppliers of these
ingredients,  the  Company  has no  control  over  fluctuations  in the price of
commodities  and no assurance can be given that the Company will be able to pass
on any price increases in its product ingredients to its customers.

Integration of Information Systems

         The  Company  has  made  a  substantial   investment  in  developing  a
customized,  sophisticated point-of-sale management information system (the ?POS
system?),  which gathers information transmitted daily to corporate headquarters
from most of the Mrs. Fields brand core stores. The POS system tracks sales from
the point of purchase through a central  mid-range  computer to store,  district
and corporate  management,  allowing  management to track  performance  data and
react quickly to developments at the store level. See  ?Management's  Discussion
and  Analysis of Financial  Condition  and Results of  Operations.?  Information
transmitted  from the  Company-owned  stores on daily sales permits the Company,
among other things,  to monitor  performance  across the network of stores.  The
Company believes that it can improve  operating  efficiencies by introducing its
improved system into all  Company-owned  stores.  There can be no assurance that
the Company will  successfully  integrate this system or that a fully integrated
system will be achieved within budget. Therefore, there can be no assurance that
the financial condition and results of operations will not be adversely affected
by the attempts to integrate the POS system.

         Management has assessed the Year 2000 issue and has determined that all
financial software, corporate networks, the AS400 system and all other corporate
systems are Year 2000 compliant. The systems used for collecting sales data from
retail  locations are not Year 2000  compliant.  It has been determined that the
sales  collection  system will be replaced.  This project is currently  underway
with  initial  roll-out  into  retail  locations  beginning  in August 1998 with
completion  to all locations by August 1999.  The cost of the project,  which is
being completed with the assistance of outside consultants, is $300,000.

Impact of Minimum Wage Increase

         Many of the Company's  employees are paid an hourly wage based upon the
federal  minimum wage. The federal minimum wage increased from $4.75 to $5.15 on
September 1, 1997. As of January 3, 1998, 2,167 of the Company's 4,007 employees
in  Company-owned  stores earned the federal minimum wage. The September 1, 1997
minimum  wage  increase is expected to  negatively  impact the  Company's  labor
costs,  increasing wages by  approximately  $316,000  annually.  There can be no
assurance  that the  increased  labor costs will be fully  absorbed  through the
Company's  efforts to increase  efficiencies  in other areas of its  operations.
These  increased  labor costs could  adversely  affect the  Company's  financial
condition and results of operations.

Dependence Upon Key Franchisees

         The Company  depended upon five  franchisees for 17.4% of its franchise
revenues  for the year ended  January 3, 1998.  For the same  period,  franchise
revenues  made up 3.1% of the  Company's  total  net  revenues.  There can be no
assurance  that  these  franchise   agreements  will  not  be  terminated.   The
termination of these key franchise  agreements may have an adverse affect on the
Company's financial condition and results of operations.

Trademarks

         The Company believes that its trademarks have significant value and are
important to the  marketing  of its retail  outlets and  products.  Although the
Company's  trademarks  are registered in all 50 states and registered or pending
in 49 foreign countries, there can be no assurance that the Company's trademarks
cannot be  circumvented,  do not or will not violate the  proprietary  rights of
others,  or would be  upheld  if  challenged  or that the  Company  would not be
prevented from using its trademarks. Any challenge to the Company for its use of
its trademarks could have an adverse effect on the Company's financial condition
and results of operations,  through either a negative ruling with regards to the
Company's use, validity or enforceability of its trademarks, or through the time
consumed  and the legal costs of defending  against  such a claim.  In addition,
there can be no  assurance  that the Company will have the  financial  resources
necessary to enforce or defend its trademarks .
<PAGE>

 Dependence Upon Key Personnel

         The success of the Company is  dependent on the  continued  services of
its senior management, particularly Larry A. Hodges, the Company's President and
Chief Executive Officer.  The loss of the services of Mr. Hodges or other senior
management  personnel could have an adverse effect on the Company's  operations.
The  Company  has  entered  into  employment  agreements  with all of its senior
management  personnel.  In addition,  the Company's continued growth depends, in
part, on  attracting  and  retaining  skilled  managers and employees as well as
management's ability to effectively utilize its key personnel in light of recent
and future acquisitions.  There can be no assurance that management's efforts to
integrate,  utilize,  attract  and  retain  personnel  will be  successful.  See
?Management.?

Competition and Demographic Trends

         The Company competes with other cookie and pretzel  retailers,  as well
as other confectionery,  sweet snack and specialty food retailers, many of which
have greater resources than those of the Company.  The specialty retail food and
snack industry is highly  competitive with respect to price,  service,  location
and food quality. Consequently,  there can be no assurance that the Company will
compete  successfully with these other specialty food retailers.  In addition to
the risks associated with current  competitors,  no assurance can be given as to
the Company's  ability to compete with any new entrants into the specialty foods
or snack foods industry.

         Moreover,  the  specialty  retail  food  and  snack  business  is often
affected by changes in consumer  preferences,  tastes and eating habits,  local,
regional and national economic  conditions,  demographic trends and mall traffic
patterns.  Factors such as  increased  food,  labor and  benefits  costs and the
availability of experienced management and hourly employees may adversely affect
the  specialty  retail  industry  in  general  and  the  Company's   outlets  in
particular.  Consequently,  the Company's  success will depend on its ability to
recognize and react to such trends. Any changes in these factors could adversely
affect the profitability of the Company. See ?Business-Competition.?

Risk of Adverse Publicity

         The Company's  ability to compete  depends in part on  maintaining  its
reputation with the consumer.  Multi-unit specialty retail food and snack chains
such  as the  Company  can be  substantially  adversely  affected  by  publicity
resulting  from  food  quality,   illness,  injury,  or  other  health  concerns
(including  food-borne  illness  claims) or operating  issues  stemming from one
store, a limited number of stores, or even a competitor's  store.  Consequently,
there can be no assurance that the Company's  financial condition and results of
operations will not be adversely affected by such publicity.

Government Regulation; Litigation

         The Company's stores and products are subject to regulation by numerous
governmental  authorities,  including,  without limitation,  federal,  state and
local  laws  and  regulations   governing  health,   sanitation,   environmental
protection, safety and hiring and employment practices,  including laws, such as
the Fair Labor Standards Act, governing such matters as minimum wages,  overtime
and other  working  conditions.  The  Company's  products are subject to federal
regulations  administered  by the Food and Drug  Administration.  The failure to
obtain  or  retain  the  required  food  licenses  or to be in  compliance  with
applicable governmental  regulations,  or any increase in the minimum wage rate,
employee benefit costs or other costs associated with employees, could adversely
affect  the  business,  financial  condition  or results  of  operations  of the
Company.  Even if such regulatory approval is obtained,  a marketed product, its
manufacturer and its manufacturing facilities are subject to periodic inspection
and discovery of problems may adversely affect the business of the Company.

         In addition,  the sale of franchises is regulated by various state laws
as well as by the Federal Trade  Commission  (the ?FTC?).  The FTC requires that
franchisors  make  extensive  disclosure  in a Uniform  Franchise  Prospectus to
prospective franchisees but does not require registration.  However, a number of
states  require  registration  of the Uniform  Franchise  Prospectus  with state
authorities or other  disclosure in connection with franchise  offers and sales.
In addition,  several  states have  ?franchise  relationship  laws? or ?business
opportunity  laws?  that  limit the  ability  of the  franchisors  to  terminate
agreements  or to withhold  consent to renewal or transfer of these  agreements.
While the Company  believes that it is in compliance with existing  regulations,
the Company cannot predict the effect of any future legislation or regulation on
its  business  operations  or  financial  condition.  Additionally,  bills  have
occasionally  been  introduced  in  Congress  which  would  provide  for federal
regulation of certain aspects of franchisor-franchisee relationships.
<PAGE>

         In the ordinary course of business,  the Company is involved in routine
litigation,  including  franchise  disputes.  Although  the Company has not been
adversely affected in the past by such litigation,  there can be no assurance as
to the effect of any future disputes.

         Although the Company is not currently  subject to any product liability
litigation, there can be no assurance that product liability litigation will not
occur in the future  involving the  Company's  products.  The Company's  quality
control  program  is  designed  to  maintain  high  standards  for the  food and
materials and food preparation  procedures used by Company-owned  and franchised
stores.  Products  are  randomly  inspected  by  Company  personnel  at both the
point-of-sale  locations  and the  manufacturing  facility  to ensure  that they
conform to the  Company's  standards.  In addition to insurance of the Company's
suppliers,  the Company  maintains  insurance  relating  to personal  injury and
product  liability  in amounts  that it  considers  adequate for the retail food
industry.  While the Company has been able to obtain such insurance in the past,
there  can be no  assurance  that it will be able to  maintain  these  insurance
policies in the future. Consequently,  any successful claim against the Company,
in an amount  materially  exceeding its coverage,  could have a material adverse
effect on the Company's business, financial condition or results of operations.

         All full-time store managers and assistant  managers are able to enroll
in a group health insurance plan. However, there have been a number of proposals
before  Congress which would require  employers to provide health  insurance for
all of their full-time and part-time  employees.  The approval of such proposals
could have a material  adverse impact on the results of operations and financial
condition of the Company in particular  and the specialty  retail  industry as a
whole.

Controlling Stockholder

         As of the  date of this  Prospectus,  all of the  capital  stock of the
Company is owned by MFH, and, upon  completion of the Exchange  Offer,  MFH will
continue to own all of the capital stock of the Company.  As a result,  MFH will
be in a position to elect all of the Company's directors who, in turn, elect all
of the Company's executive officers,  and to amend the Company's  certificate of
incorporation  and by-laws,  effect corporate  transactions  such as mergers and
asset sales and  otherwise  control the  management  and policies of the Company
without the approval of any other security holder. Accordingly, MFH will be able
to,  directly or  indirectly,  control all of the affairs of the Company.  It is
currently  expected  that an option plan will be  established  providing for the
issuance of up to 15% of the capital stock of MFH to officers,  other  employees
and consultants of the Company. See ?Management-Option Grants and Exercises? and
"-Board  Compensation."  Capricorn's  ownership  interest  in MFH is  subject to
reduction  for  stock  options  and stock to be  issued  by the  Company  to its
management and directors.  Without giving effect to such option plan,  more than
95% of the capital  stock of MFH is and will  continue to be owned by Capricorn.
See  ?Ownership  of  Capital  Stock?  and  ?Certain  Relationships  and  Related
Transactions.?

Quarterly Fluctuations and Seasonality

         The Company's  operating results are subject to seasonal  fluctuations.
Historically,  the Company has realized its highest level of sales in the fourth
quarter due to  increased  mall traffic  during the  Christmas  holiday  season.
However,  there can be no assurance  that this  seasonal  trend will continue or
that the  Company  can  continue to rely on  increased  sales  during the fourth
quarter.  Should this seasonal trend change, the Company's  financial  condition
and  results  of  operations  may  be  adversely  affected.   See  ?Management's
Discussion    and   Analysis   of   Financial    Condition    and   Results   of
Operations-Seasonality.?

Inability to Repurchase Senior Notes Upon a Change of Control

         Upon the occurrence of a Change of Control, each holder of Senior Notes
may require the Company to repurchase  all or a portion of such holder's  Senior
Notes at 101% of the  principal  amount of the Senior  Notes,  together with the
accrued and unpaid interest, if any, and Liquidated Damages, if any, to the date
of  repurchase.  If a Change of Control were to occur,  the Company may not have
the financial  resources to repay all of its obligations  under the Senior Notes
and the other  indebtedness  that would  become  payable  upon such  event.  See
"Description  of Senior  Notes-Repurchase  at the  Option of  Holders-Change  of
Control."
<PAGE>





Fraudulent Conveyance Considerations

         Management  believes that the  indebtedness  represented  by the Senior
Notes and the Guarantees was incurred for proper purposes and in good faith, and
that,  after the  consummation of the  Transactions  and the offering of the Old
Senior  Notes and the  application  of the new proceeds  therefrom,  the Company
remained solvent,  had sufficient capital for carrying on its business and would
be able to pay its debts as they matured.  Notwithstanding  management's belief,
however, if a court of competent jurisdiction in a suit by an unpaid creditor or
a   representative   of  creditors  (such  as  a  trustee  in  bankruptcy  or  a
debtor-in-possession)  were to find that, at the time of the  incurrence of such
indebtedness,  the Company was  insolvent,  was rendered  insolvent by reason of
such  incurrence,  was  engaged  in a  business  or  transaction  for  which its
remaining assets constituted  unreasonably small capital,  intended to incur, or
believed that it would incur, debts beyond its ability to pay such debts as they
matured,  or intended to hinder,  delay or defraud its  creditors,  and that the
indebtedness was incurred for less than reasonably  equivalent  value, then such
court  could,  among other  things,  (i) void all or a portion of the  Company's
obligations  to the  holders of the Senior  Notes,  the effect of which would be
that the  holders of the  Senior  Notes may not be repaid in full,  and/or  (ii)
subordinate  the  Company's  obligations  to the holders of the Senior  Notes to
other existing and future  indebtedness  of the Company to a greater extent than
would  otherwise be the case, the effect of which would be to entitle such other
creditors  to be paid in full  before  any  payment  could be made on the Senior
Notes.

         The  Company's  obligations  under the Senior  Notes have been and will
continue to be unconditionally  guaranteed,  jointly and severally,  on a senior
basis, by the Guarantors.  Management believes that the indebtedness represented
by each of the  Guarantees  is  being  incurred  by the  Guarantors  for  proper
purposes and in good faith, and that, after the consummation of the Transactions
and the offering of the Old Senior Notes,  each of the  Guarantors  was solvent,
had  sufficient  capital for  carrying on its  business and would be able to pay
their debts as they matured.  Notwithstanding management's belief, however, if a
court  of  competent  jurisdiction  in  a  suit  by  an  unpaid  creditor  or  a
representative   of   creditors   (such  as  a  trustee  in   bankruptcy   or  a
debtor-in-possession)  were to find that, at the time of the  incurrence of such
indebtedness,  the Guarantors were insolvent,  were rendered insolvent by reason
of such  incurrence,  were engaged in a business or transaction  for which their
remaining assets constituted  unreasonably small capital,  intended to incur, or
believed that they would incur,  debts beyond their ability to pay such debts as
they matured, or intended to hinder, delay or defraud their creditors,  and that
the indebtedness was incurred for less than reasonably  equivalent  value,  then
such  court  could,  among  other  things,  (i)  void  all or a  portion  of the
Guarantors'  obligations to the holders of the Senior Notes, the effect of which
would be that the holders of the Senior Notes may not be repaid in full,  and/or
(ii) subordinate the Guarantors'  obligations to the holders of the Senior Notes
to other existing and future  indebtedness of the Guarantors to a greater extent
than would  otherwise be the case,  the effect of which would be to entitle such
other  creditors  to be paid in full  before  any  payment  could be made on the
Senior  Notes.  Among other  things,  a legal  challenge  to the  Guarantees  on
fraudulent conveyance grounds may focus on the benefits, if any, realized by the
Guarantors as a result of the issuance by the Company of the Senior Notes.

Absence of Public Market; Volatility; Restrictions on Transfers

         The New Senior  Notes are being  offered only to the Holders of the Old
Senior  Notes.  The Old  Senior  Notes  were  issued  on  November  26,  1997 to
institutional  investors and certain  accredited  investors and are eligible for
trading in the Private Offering,  Resale and Trading through Automated  Linkages
("PORTAL")  Market of the National  Association  of Securities  Dealers,  Inc. a
screen-based  automated  market for trading of  securities  eligible  for resale
under  Rule 144A.  To the extent  that the Old  Senior  Notes are  tendered  and
accepted in the Exchange Offer, the trading market for the remaining  untendered
Old Senior Notes could be adversely affected.

         There is no existing  market for the New Senior  Notes and there can be
no assurance  regarding  the future  development  of a market for the New Senior
Notes,  or the ability of the holders of the New Senior  Notes,  or the price at
which such holders may be able, to sell their New Senior Notes. If such a market
were to develop,  the New Senior  Notes could trade at prices that may be higher
or lower than the initial  offering  price of the Old Senior  Notes.  Prevailing
market  prices from time to time will  depend on many  factors,  including  then
existing  interest  rates,  the Company's  operating  results and the market for
similar  securities.  The Initial  Purchasers have advised the Company that they
currently  intend  to  make a  market  in the  New  Senior  Notes.  The  Initial
Purchasers  are not  obligated to do so,  however,  and any  market-making  with
respect to the New Senior Notes may be  discontinued at any time without notice.
Accordingly,  even if a trading  market for the New Senior  Notes does  develop,
there can be no assurance as to the  liquidity of that market.  The Company does
not intend to apply for  listing  or  quotation  of the New Senior  Notes on any
securities exchange or stock market.


<PAGE>


                                THE TRANSACTIONS

         Concurrently  with  the  consummation  of  the  Offering,  the  Company
consummated the Pretzel Contributions and completed the Refinancing. The Company
used the net  proceeds of the  offering of the Old Senior  Notes to complete the
Pretzel Contributions and the Refinancing and to pay related expenses.

The Pretzel Contributions

         H&M.  On  July  25,  1997,  a  subsidiary  of  MFH  ("MFPC")   acquired
substantially  all of the  assets of H&M for  aggregate  consideration  of $13.8
million  (excluding  the assumption of certain  liabilities),  consisting of (i)
$5.8 million of cash,  financed  through an advance by MFH of $1.5 million and a
$4.3 million bank loan to MFPC, (ii) a $4.0 million principal amount bridge note
of MFPC and  (iii) a $4.0  million  principal  amount  subordinated  note of MFH
retained by the sellers  (such loan and notes,  collectively,  the "H&M  Debt").
Upon  consummation of the offering of the Old Senior Notes,  the Company assumed
and  repaid  the  H&M  Debt  and  repaid  the  advance  to  MFH as  part  of the
Refinancing.

         In connection with the acquisition of the business of H&M, MFPC entered
into franchise  agreements and an area development  agreement with Pretzel Time.
Upon the Offering, MFPC was merged with and into the Company, and the agreements
were assigned to the Company as a result.  The franchise  agreements provide for
the  franchise  by the Company  from  Pretzel  Time of the  Pretzel  Time stores
previously  franchised by H&M or subsequently  franchised by the Company and the
payment by the Company to Pretzel Time of an annual  franchise  royalty equal to
7% of the annual sales by such stores,  plus an advertising  fee of 1% of weekly
sales.  The franchise  agreements  also provide for the conversion  within three
years  of the  Company's  Hot  Sam and  Pretzel  Oven  stores  to  Pretzel  Time
franchises on a royalty-free  basis for the first five years  following the date
of conversion.  The area development agreement provides for the grant by Pretzel
Time to the Company of area development  rights to open additional  Pretzel Time
stores in a territory  covering 16 states,  predominantly  in the western United
States, four western Canadian provinces and in Mexico. The additional stores may
be opened by the Company as the  franchisee or by third parties as  franchisees.
Under the area development agreement, the Company is obligated to pay to Pretzel
Time a $5,000 franchise fee per new location within the territory.  Pretzel Time
is  obligated  under the area  development  agreement  to pay to the  Company an
annual  royalty of up to 2% with  respect to Pretzel Time  franchises  opened by
parties other than the Company within the territory.

         Pretzel Time.  On September 2, 1997,  MFH acquired 56% of the shares of
common stock of Pretzel Time for an aggregate  purchase  price of $4.2  million,
$750,000 of which was paid to Pretzel Time and is being used for working capital
purposes,  and the balance of which was paid to Pretzel Time's  shareholders for
their shares.  In connection with the acquisition,  MFH extended a $500,000 loan
evidenced by a note to the founder of Pretzel  Time.  Upon  consummation  of the
Offering,  MFH  contributed  to the Company its 56% interest in Pretzel Time and
the related $500,000 note. In addition,  MFH assigned its rights to the Company,
and  the  Company  assumed  MFH's  obligations,  under  the  various  agreements
described  below.  The note issued by the founder of Pretzel Time bears interest
at a rate of 10% per  annum and is  payable  as to  principal  and  interest  in
monthly  installments  beginning in January 1998 by setoff of, and to the extent
of, the founder's bonus payments  described below and any dividends  received by
the founder in his Pretzel Time stock;  provided  that in any  calendar  year no
more than  $100,000 may be so offset.  In addition,  the founder has remained an
employee  of Pretzel  Time and  receives  annual  compensation  of  $200,000  in
connection  therewith,  and will  receive a bonus  based on  Pretzel  Time's net
income before non-cash items, such as depreciation and amortization. The Company
purchased  an  additional  4% of the shares of common stock of Pretzel Time from
the founder for  $300,000 in cash on January 2, 1998.  The founder  continues to
own 40% of the common stock of Pretzel Time.

         The Company is a party to a management agreement, pursuant to which the
Company is managing  Pretzel Time's  operations,  in return for a management fee
based on Pretzel Time's net income before non-cash  items,  such as depreciation
and amortization. Pretzel Time, the Company and the founder of Pretzel Time also
entered  into a  shareholders  agreement  providing  for  representation  by the
Company and the founder on Pretzel  Time's Board of Directors,  the right of the
founder  to approve  certain  extraordinary  transactions,  and the grant by the
Company  and the  founder to each other of certain  preemptive  rights  upon the
issuance of, and rights of first  refusal  with respect to the sale of,  Pretzel
Time common stock.

<PAGE>


The Refinancing

         Pursuant to the  Refinancing,  the Company repaid  approximately  $79.1
million  aggregate  principal  amount of  indebtedness  and  accrued  but unpaid
interest  of the  Company,  MFB and MFPC.  Such  indebtedness  consisted  of (i)
approximately  $52.3 million  principal  amount of indebtedness  and accrued but
unpaid interest of the Company  incurred in connection with the formation of the
Company in September 1996, (ii) approximately  $14.1 million principal amount of
indebtedness  and accrued but unpaid interest of MFB incurred in connection with
the  formation of MFB in September  1996 and (iii)  approximately  $12.7 million
principal amount and accrued but unpaid interest of the H&M Debt.

         As part of the  Refinancing,  MFH  converted  to  common  equity of the
Company $4.6 million  aggregate  principal amount of indebtedness of the Company
and contributed to the Company all of the common equity of MFB after  converting
$3.5 million face amount of preferred stock issued by MFB, together with accrued
but unpaid dividends of approximately  $0.4 million,  to common equity.  Also as
part of the  Refinancing,  the  Company  paid a dividend to MFH in the amount of
approximately  $1.1  million  and  repaid an  advance  of $1.5  million  to MFH.
Approximately $1.1 million was used by MFH to repurchase a portion of the equity
of MFH owned by a shareholder other than Capricorn.  After giving effect to such
contributions and to the return of capital described above, the aggregate amount
of Capricorn's  current  investment in the Company through MFH was more than $28
million.   See  ?Unaudited  Pro  Forma  Condensed   Consolidated   Statement  of
Operations,? ?Selected Historical Financial Data? and ?Use of Proceeds.?




<PAGE>


                                 USE OF PROCEEDS

         Neither the Company nor the  Guarantor  will receive any cash  proceeds
pursuant to the  Exchange  Offer.  In  consideration  for issuing the New Senior
Notes as  contemplated  in this  Prospectus,  the Company  will  receive the Old
Senior Notes in like principal  amount,  the terms of which are identical in all
material  respects to the New Senior  Notes except (i) that the New Senior Notes
have been  registered  under  the  Securities  Act,  (ii) for  certain  transfer
restrictions and registration  rights relating to the Old Senior Notes and (iii)
that the New Senior  Notes will not contain  certain  provisions  relating to an
additional  payment to be made to Holders of the Old Senior Notes under  certain
circumstances relating to the timing of the Exchange Offer. The Old Senior Notes
surrendered  in exchange for New Senior Notes will be retired and  cancelled and
cannot be  reissued.  Accordingly,  issuance  of the New  Senior  Notes will not
result in any increase in the indebtedness of the Company.

         The net  proceeds  received  by the  Company  from  the sale of the Old
Senior Notes,  after  deducting the  underwriting  discounts and commissions and
estimated  expenses of the  offering of the Old Notes,  were  approximately  $94
million. Of this amount, approximately $50.2 million was used to pay debt of the
Company, $13.6 million was used to pay debt of the Guarantor,  $12.3 million was
used to pay H&M debt, $3.0 million was used to pay accrued  interest  (including
prepayment  penalties of $0.3 million) on debt being  retired and  approximately
$2.6 million was used to pay MFH.  The  remaining  balance of $12.3  million has
been and will be used for general corporate purposes.




<PAGE>


                                 CAPITALIZATION

     The  following  table  sets  forth  the  cash  and  cash   equivalents  and
capitalization  of Mrs.  Fields'  Original  Cookies,  Inc. and  subsidiaries  at
January 3, 1998.  This table should be read in  conjunction  with the historical
financial  statements and related notes included  elsewhere in this Registration
Statement.  See ?Selected  Historical  Financial  Data? and ?Unaudited Pro Forma
Condensed Consolidated Statement of Operations.?
<TABLE>
<CAPTION>

                                                                             Mrs. Fields'
                                                                           Original Cookies,
                                                                               Inc. and
                                                                             subsidiaries
                                                                          At January 3, 1998

                                                                              (Dollars in
                                                                              thousands)
<S>                                                                           <C>

Cash and Cash Equivalents.................................................     $ 16,287
                                                                               ========

Credit Facility(1)........................................................     $      -
                                                                               --------

Debt and Capital Lease Obligations, including current portions:
         101/8% Series A Senior Notes due 2004............................      100,000
         Pretzel Time Debt................................................          756
         Mrs. Fields' Original Cookies, Inc. Capital Lease Obligations...           219
         Pretzel Time Capital Lease Obligations...........................          106
                                                                               --------
     Total Debt and Capital Lease Obligations, including current portion..      101,081

Mandatorily Redeemable Preferred Stock of Pretzel Time (2):                         902
                                                                               --------

Stockholder's Equity:
         Common Stock (3).................................................            -
         Additional Paid-in Capital.......................................       30,843
         Accumulated Deficit..............................................          (78)
                                                                               ---------
         Total Stockholder's Equity.......................................        30,765
                                                                               ---------

Total Capitalization......................................................     $132,748
                                                                               =========
</TABLE>
- ----------------
(1)      Under the Indenture,  the Company will be permitted to have one or more
         credit  facilities  pursuant to which it will be able to borrow up to a
         maximum aggregate principal amount of $15.0 million on a secured basis.
         The Company is in  preliminary  discussions  with  several  prospective
         lenders, including the lender under the Company's existing $3.0 million
         revolving  credit  facility,  to enter into such a credit facility with
         borrowing availability of up to $15.0 million.
(2)      Liquidation preference as of January 3, 1998 was $1.5 million.
(3)      Less than $1,000.


<PAGE>


                               THE EXCHANGE OFFER

Terms of the Exchange Offer; Period for Tendering Old Senior Notes

         Upon  the  terms  and  subject  to the  conditions  set  forth  in this
Prospectus  and  in the  accompanying  Letter  of  Transmittal  (which  together
constitute the Exchange Offer),  the Company will accept for exchange Old Senior
Notes which are  properly  tendered on or prior to the  Expiration  Date and not
withdrawn as permitted below. As used herein,  the term "Expiration  Date" means
5:00 p.m.,  New York City time, on ___,  1998;  provided,  however,  that if the
Company in its sole  discretion,  has  extended the period of time for which the
Exchange  Offer is open,  the term  "Expiration  Date" means the latest time and
date to which the Exchange Offer is extended.

         As of the date of this  Prospectus,  $100,000,000  aggregate  principal
amount of the Old Senior Notes is outstanding.  This  Prospectus,  together with
the Letter of Transmittal,  is first being sent on or about _______, 1998 to all
Holders of Old Senior Notes known to the Company.  The  Company's  obligation to
accept Old Senior Notes for exchange  pursuant to the Exchange  Offer is subject
to certain  conditions as set forth under  "-Certain  Conditions to the Exchange
Offer" below.

         The Company  expressly  reserves the right, at any time or from time to
time, to extend the period of time during which the Exchange  Offer is open, and
thereby delay acceptance for exchange of any Old Senior Notes, by giving oral or
written  notice of such  extension to the Holders  thereof as  described  below.
During any such extension,  all Old Senior Notes previously tendered will remain
subject to the  Exchange  Offer and may be accepted for exchange by the Company.
Any Old Senior  Notes not  accepted for exchange for any reason will be returned
without expense to the tendering Holder thereof as promptly as practicable after
the expiration or termination of the Exchange Offer.

         Old  Senior  Notes   tendered  in  the   Exchange   Offer  must  be  in
denominations of principal amount of $1,000 and any integral multiple thereof.

         The Company  expressly  reserves  the right to amend or  terminate  the
Exchange  Offer,  and not to  accept  for  exchange  any Old  Senior  Notes  not
theretofore accepted for exchange,  upon the occurrence of any of the conditions
of the Exchange Offer specified below under "-Certain Conditions to the Exchange
Offer."  The  Company  will  give  oral  or  written  notice  of any  extension,
amendment,  non-acceptance  or termination to the Holders of the Senior Notes as
promptly as  practicable,  such notice in the case of any extension to be issued
by means of a press  release  or other  public  announcement  no later than 9:00
a.m.,  New York  City  time,  on the next  business  day  after  the  previously
scheduled Expiration Date.

Procedures for Tendering Old Senior Notes

         The tender to the  Company of Old Senior  Notes by a Holder  thereof as
set forth below and the  acceptance  thereof by the Company  will  constitute  a
binding  agreement  between the tendering  Holder and the Company upon the terms
and  subject  to  the  conditions  set  forth  in  the  Prospectus  and  in  the
accompanying  Letter of  Transmittal.  Except as set forth  below,  a Holder who
wishes to tender Old Senior  Notes for exchange  pursuant to the Exchange  Offer
must  transmit a properly  completed and duly  executed  Letter of  Transmittal,
including all other documents  required by such Letter of Transmittal or (in the
case of a  book-entry  transfer)  an Agent's  Message in lieu of such  Letter of
Transmittal,  to The Bank of New York (the "Exchange  Agent") at the address set
forth  below  under  "Exchange  Agent" on or prior to the  Expiration  Date.  In
addition,  either (i) certificates for such Old Senior Notes must be received by
the  Exchange  Agent  along  with the  Letter of  Transmittal,  or (ii) a timely
confirmation of a book-entry transfer (a "Book-Entry  Confirmation") of such Old
Senior Notes, if such procedure is available,  into the Exchange Agent's account
at The Depository Trust Company (the "Book-Entry Transfer Facility") pursuant to
the procedure for book-entry  transfer  described below, must be received by the
Exchange Agent prior to the Expiration Date with the Letter of Transmittal or an
Agent's Message in lieu of such Letter of Transmittal,  or (iii) the Holder must
comply  with  the  guaranteed  delivery  procedures  described  below.  The term
"Agent's  Message"  means a  message,  transmitted  by the  Book-Entry  Transfer
Facility  to and  received  by the  Exchange  Agent and forming a part of a Book
Entry  Confirmation,  which  states that the Book Entry  Transfer  Facility  has
received  an  express  acknowledgement  from the  tendering  participant,  which
acknowledgement states that such participant has received and agrees to be bound
by the Letter of  Transmittal  and that the Company  may enforce  such Letter of
Transmittal  against  such  participant.  THE METHOD OF  DELIVERY  OF OLD SENIOR
NOTES,  LETTERS  OF  TRANSMITTAL  AND ALL  OTHER  REQUIRED  DOCUMENTS  IS AT THE
ELECTION AND RISK OF THE HOLDERS. IF SUCH DELIVERY IS BY MAIL, IT IS RECOMMENDED
THAT REGISTERED MAIL, PROPERLY INSURED, WITH RETURN RECEIPT REQUESTED,  BE USED.
IN ALL CASES,  SUFFICIENT TIME SHOULD BE ALLOWED TO ASSURE TIMELY  DELIVERY.  NO
LETTERS OF TRANSMITTAL OR OLD SENIOR NOTES SHOULD BE SENT TO THE COMPANY.
<PAGE>

         Signatures on a Letter of Transmittal or a notice of withdrawal, as the
case may be, must be  guaranteed  unless the Old Senior  Notes  surrendered  for
exchange  pursuant  thereto are tendered (i) by a Holder of the Old Senior Notes
who has not  completed  the box  entitled  "Special  Issuance  Instructions"  or
"Special  Delivery  Instructions"  on the Letter of  Transmittal or (ii) for the
account  of an  Eligible  Institution  (as  defined  below).  In the event  that
signatures on a Letter of Transmittal or a notice of withdrawal, as the case may
be, are required to be guaranteed,  such guarantees must be by a firm which is a
member of a registered  national securities exchange or a member of the National
Association of Securities Dealers, Inc. or by a commercial bank or trust company
having an office or correspondent in the United States (collectively,  "Eligible
Institutions"). If Old Senior Notes are registered in the name of a person other
than a signer of the Letter of Transmittal, the Old Senior Notes surrendered for
exchange  must be endorsed  by, or be  accompanied  by a written  instrument  or
instruments of transfer or exchange,  in satisfactory  form as determined by the
Company  in its  sole  discretion,  duly  executed  by the  registered  national
securities  exchange  with  the  signature  thereon  guaranteed  by an  Eligible
Institution.

         All questions as to the validity,  form, eligibility (including time of
receipt)  and  acceptance  of Old Senior Notes  tendered  for  exchange  will be
determined by the Company in its sole discretion,  which  determination shall be
final and binding. The Company reserves the absolute right to reject any and all
tenders of any particular Old Senior Note not properly tendered or to not accept
any particular Old Senior Note which  acceptance  might,  in the judgment of the
Company or its  counsel,  be unlawful.  The Company  also  reserves the absolute
right to waive any defects or irregularities or conditions of the Exchange Offer
as to any particular Old Senior Note either before or after the Expiration  Date
(including  the  right to waive the  ineligibility  of any  Holder  who seeks to
tender Old Senior Notes in the Exchange Offer).  The interpretation of the terms
and  conditions  of the  Exchange  Offer as to any  particular  Old Senior Notes
either before or after the Expiration  Date (including the Letter of Transmittal
and the  instructions  thereto) by the Company shall be final and binding on all
parities.  Unless  waived,  any defects or  irregularities  in  connection  with
tenders of Old Senior  Notes for exchange  must be cured within such  reasonable
period of time as the Company shall determine. Neither the Company, the Exchange
Agent nor any other person shall be under any duty to give  notification  of any
defect or  irregularity  with  respect  to any  tender of Old  Senior  Notes for
exchange,  nor shall any of them incur any  liability  for  failure to give such
notification.

         If the Letter of  Transmittal  is signed by a person or  persons  other
than the registered Holder or Holders of Old Senior Notes, such Old Senior Notes
must be endorsed or  accompanied  by powers of  attorney,  in either case signed
exactly as the name or names of the registered  Holder or Holders that appear on
the Old Senior Notes.

         If the  Letter  of  Transmittal  or any Old  Senior  Notes or powers of
attorneys  are  signed  by  trustees,  executors,   administrators,   guardians,
attorneys-in-fact,  officers of  corporations or others acting in a fiduciary or
representative  capacity,  such persons  should so indicate when  signing,  and,
unless waived by the Company,  proper  evidence  satisfactory  to the Company of
their authority to so act must be submitted with the Letter of Transmittal.

         By tendering,  each Holder will  represent to the Company  that,  among
other things,  the New Senior Notes acquired  pursuant to the Exchange Offer are
being obtained in the ordinary  course of business of the person  receiving such
New Senior Notes,  whether or not such person is the Holder and that neither the
Holder  nor such other  person has any  arrangement  or  understanding  with any
person to participate in the distribution of the New Senior Notes. If any Holder
or any such other  person is an  "affiliate,"  as defined  under Rule 405 of the
Securities Act, of the Company,  is engaged in or intends to engage in or has an
arrangement or understanding with any person to participate in a distribution of
such New Senior Notes to be acquired pursuant to the Exchange Offer, such Holder
or any such other person (i) could not rely on the applicable interpretations of
the staff of the  Commission  and (ii) must  comply  with the  registration  and
prospectus  delivery  requirements  of the Securities Act in connection with any
resale  transaction.  Each  broker-dealer that receives New Senior Notes for its
own account in exchange for Old Senior  Notes,  where such Old Senior Notes were
acquired by such broker-dealer as a result of market-making  activities or other
trading  activities,  must  acknowledge  that it will  deliver a  prospectus  in
connection with any resale of such New Senior Notes. See "Plan of Distribution."
The Letter of Transmittal  states that by so  acknowledging  and by delivering a
prospectus,  a  broker-dealer  will  not  be  deemed  to  admit  that  it  is an
"underwriter" within the meaning of the Securities Act.
<PAGE>

Acceptance of Old Senior Notes for Exchange; Delivery of New Senior Notes

         Upon  satisfaction  or waiver of all of the  conditions to the Exchange
Offer,  the Company will accept,  promptly  after the  Expiration  Date, all Old
Senior Notes  properly  tendered  and will issue the New Senior  Notes  promptly
after  acceptance  of the Old Senior  Notes.  See  "-Certain  Conditions  to the
Exchange Offer" below.  For purposes of the Exchange Offer, the Company shall be
deemed to have accepted properly tendered Old Senior Notes for exchange when, as
and if the Company  has given oral  (promptly  confirmed  in writing) or written
notice thereof to the Exchange Agent.

         For each Old Senior Note accepted for exchange,  the Holder of such Old
Senior Note will  receive a New Senior Note having a principal  amount  equal to
that of the surrendered Old Senior Note. Accordingly,  registered Holders of New
Senior Notes on the  relevant  record date for the first  interest  payment date
following the consummation of the Exchange Offer will receive interest  accruing
from the most recent date to which interest has been paid or, if no interest has
been paid,  from November 26, 1997.  Old Senior Notes accepted for exchange will
cease to accrue interest from and after the date of consummation of the Exchange
Offer.  Pursuant  to  the  Registration  Rights  Agreement,  certain  additional
payments are  required to be made to Holders of Old Senior  Notes under  certain
circumstances relating to the timing of the Exchange Offer.

         In all cases,  issuance of New Senior  Notes for Old Senior  Notes that
are accepted for exchange pursuant to the Exchange Offer will be made only after
timely  receipt by the Exchange  Agent of (i)  certificates  for such Old Senior
Notes or a timely  Book-Entry  Confirmation  of such Old  Senior  Notes into the
Exchange Agent's account at the Book-Entry  Transfer  Facility,  (ii) a properly
completed and duly executed  Letter of Transmittal or an Agent's Message in lieu
thereof and (iii) all other required documents. If any tendered Old Senior Notes
are not  accepted  for any reason set forth in the terms and  conditions  of the
Exchange  Offer or if Old Senior  Notes are  submitted  for a greater  principal
amount than the Holder desires to exchange, such unaccepted or non-exchanged Old
Senior Notes will be returned  without  expense to the tendering  Holder thereof
(or, in the case of Old Senior Notes  tendered by  book-entry  transfer into the
Exchange  Agent's account at the Book-Entry  Transfer  Facility  pursuant to the
book-entry  procedures described below, such non-exchanged Old Senior Notes will
be credited to an account maintained with such Book-Entry  Transfer Facility) as
promptly as  practicable  after the  expiration or  termination  of the Exchange
Offer.

Book-Entry Transfers

         The  Exchange  Agent will make a request to  establish  an account with
respect to the Old Senior Notes at the Book-Entry Transfer Facility for purposes
of the  Exchange  Offer  within  two  business  days  after  the  date  of  this
Prospectus.  Any financial  institution  that is a participant in the Book-Entry
Transfer  Facility systems must make book-entry  delivery of Old Senior Notes by
causing the  Book-Entry  Transfer  Facility to transfer such Old Senior Notes in
the Exchange Agent's account at the Book-Entry  Transfer  Facility in accordance
with such Book-Entry Transfer Facility's Automated Tender Offer Program ("ATOP")
procedures for transfer.  Such participant should transmit its acceptance to the
Book-Entry  Transfer  Facility on or prior to the Expiration Date or comply with
the guaranteed  delivery  procedures  described below.  The Book-Entry  Transfer
Facility  will  verify such  acceptance,  execute a  book-entry  transfer of the
tendered Old Senior Notes into the Exchange  Agent's  account at the  Book-Entry
Transfer  Facility  and then send to the  Exchange  Agent  confirmation  of such
book-entry transfer, including an Agent's Message confirming that the Book Entry
Transfer Facility has received an express  acknowledgement from such participant
that such  participant  has  received  and  agrees to be bound by the  Letter of
Transmittal  and that the Company may enforce the Letter of Transmittal  against
such participant. However, although delivery of Old Senior Notes may be effected
through book-entry transfer at the Book-Entry  Transfer Facility,  the Letter of
Transmittal or facsimile thereof or an Agent's Message in lieu thereof, with any
required  signature  guarantees and any other required  documents,  must, in any
case, be  transmitted  to and received by the Exchange  Agent at the address set
forth below under  "?Exchange  Agent" on or prior to the Expiration  Date or the
guaranteed delivery procedures described below must be complied with.

Guaranteed Delivery Procedures

         If a Holder of the Old Senior  Notes  desires to tender such Old Senior
Notes and the Old Senior Notes are not immediately  available,  or time will not
permit such Holder's Old Senior Notes or other  required  documents to reach the
Exchange  Agent before the  Expiration  Date, or the  procedure  for  book-entry
transfer  cannot be completed on a timely basis, a tender may be effected if (i)
the tender is made through an Eligible Institution, (ii) prior to the Expiration
Date,  the Exchange  Agent  received from such Eligible  Institution a Notice of
Guaranteed  Delivery,  substantially  in the form  provided  by the  Company (by
telegram, telex, facsimile transmission,  mail or hand delivery),  setting forth
the name and address of the Holder of the Old Senior Notes and the amount of Old
Senior  Notes  tendered,  stating  that the  tender is being  made  thereby  and
guaranteeing  that within five New York Stock  Exchange  ("NYSE")  trading  days

<PAGE>

after  the  date  of  execution  of  the  Notice  of  Guaranteed  Delivery,  the
certificates  for all physically  tendered Old Senior Notes,  in proper form for
transfer,  or a Book-Entry  Confirmation,  as the case may be,  together  with a
properly  completed  and duly executed  appropriate  Letter of  Transmittal  (or
facsimile  thereof  or  Agent's  Message  in lieu  thereof)  with  any  required
signature  guarantees  and  any  other  documents  required  by  the  Letter  of
Transmittal  will be  deposited by the  Eligible  Institution  with the Exchange
Agent, and (iii) the certificates for all physically  tendered Old Senior Notes,
in proper form for transfer, or a Book-Entry  Confirmation,  as the case may be,
together  with a properly  completed  and duly  executed  appropriate  Letter of
Transmittal  (or facsimile  thereof or Agent's Message in lieu thereof) with any
required signature  guarantees and all other documents required by the Letter of
Transmittal,  are received by the  Exchange  Agent within five NYSE trading days
after the date of execution of the Notice of Guaranteed Delivery.

Withdrawal Rights

     Tenders  of Old  Senior  Notes may be  withdrawn  at any time prior to 5:00
p.m.,  New York City  time,  on the  Expiration  Date.  For a  withdrawal  to be
effective, a written notice of withdrawal must be received by the Exchange Agent
at one of the addresses set forth below under "-Exchange Agent." Any such notice
of withdrawal  must (i) specify the name of the person  having  tendered the Old
Senior  Notes to be  withdrawn,  (ii)  identify  the  Older  Senior  Notes to be
withdrawn  (including the principal amount of such Old Senior Notes),  and (iii)
(where certificates for Old Senior Notes have been transmitted) specify the name
in which such Old Senior Notes are  registered,  if  different  from that of the
withdrawing  Holder. If certificates for Old Senior Notes have been delivered or
otherwise  identified to the Exchange  Agent,  then prior to the release of such
certificates  the withdrawing  Holder must also submit the serial numbers of the
particular  certificates  to be withdrawn and a signed notice of withdrawal with
signatures  guaranteed  by an  Eligible  Institution  unless  such  Holder is an
Eligible  Institution.  If Old Senior Notes have been  tendered  pursuant to the
procedure for book-entry transfer described above, any notice of withdrawal must
specify the name and number of theaccount at the Book-Entry Transfer Facility to
be credited with the  withdrawn  Old Senior Notes and otherwise  comply with the
procedures  of  such  facility.  All  questions  as to the  validity,  form  and
eligibility  (including  time of receipt) of such notices will be  determined by
the Company whose determination  shall be final and binding on all parties.  Any
Old Senior Notes so withdrawn  will be deemed not to have been validly  tendered
for exchange for purposes of the Exchange Offer. Any Old Senior Notes which have
been  tendered for exchange but which are not  exchanged  for any reason will be
returned to the Holder  thereof  without cost to such Holder (or, in the case of
Old Senior Notes  tendered by  book-entry  transfer  into the  Exchange  Agent's
account at the Book-Entry  Transfer Facility pursuant to the book-entry transfer
procedures  described above such Old Senior Notes will be credited to an account
maintained with such Book-Entry  Transfer  Facility for the Old Senior Notes) as
soon as practicable after withdrawal,  rejection of tender or termination of the
Exchange  Offer.  Properly  withdrawn  Old  Senior  Notes may be  retendered  by
following one of the procedures  described under  "-Procedures for Tendering Old
Senior Notes" above at any time on or prior to 5:00 p.m., New York City time, on
the Expiration Date.

Certain Conditions to the Exchange Offer

         Notwithstanding  any other provision of the Exchange Offer, the Company
shall not be required to accept for  exchange,  or to issue New Senior  Notes in
exchange  for,  any Old Senior  Notes and may  terminate  or amend the  Exchange
Offer, if at any time before the acceptance of such Old Senior Notes

                  (i) any federal law,  statute,  rule or regulation  shall have
                  been adopted or enacted which, in the judgment of the Company,
                  would  reasonably be expected to impair its ability to proceed
                  with the Exchange Offer;

                  (ii) if any stop order shall be  threatened  or in effect with
                  respect to the Registration Statement of which this Prospectus
                  constitutes a part or the qualification of the Indenture under
                  the Trust Indenture Act of 1939, as amended; or

                  (iii) there shall occur a change in the current interpretation
                  by the staff of the  Commission  which  permits the New Senior
                  Notes issued  pursuant to the  Exchange  Offer in exchange for
                  Old  Senior  Notes  to  be  offered  for  resale,  resold  and
                  otherwise   transferred   by  Holders   thereof   (other  than
                  broker-dealers  and any such Holder which is an  "affiliate of
                  the  Company   within  the  meaning  of  Rule  405  under  the
                  Securities Act) without  compliance with the  registration and
                  prospectus  delivery provisions of the Securities Act provided
                  that such New Senior Notes are acquired in the ordinary course
                  of such Holders' business and such Holders have no arrangement
                  or  understanding  with  any  person  to  participate  in  the
                  distribution of such New Senior Notes.
<PAGE>

         The  foregoing  conditions  are for the sole benefit of the Company and
may be asserted by the Company  regardless of the  circumstances  giving rise to
any such  condition  or may be waived by the  Company in whole or in part at any
time and from time to time in its sole discretion. The failure by the Company at
any time to exercise any of the foregoing rights shall not be deemed a waiver of
any such right and each such right shall be deemed an ongoing right which may be
asserted at any time and from time to time.

Exchange Agent

         The Bank of New York has been  appointed as the Exchange  Agent for the
Exchange Offer.  All executed  Letters of Transmittal  should be directed to the
Exchange  Agent at the address  set forth  below.  Questions  and  requests  for
assistance,  requests for additional  copies of this Prospectus or of the Letter
of  Transmittal  and  requests  for  Notices of  Guaranteed  Delivery  should be
directed to the Exchange Agent addressed as follows:

                     Main Delivery to: The Bank of New York,
                                As Exchange Agent


By Mail, By Hand and Overnight Courier:                           By Facsimile:

       The Bank of New York
        101 Barclay Street
    New York, New York 10286                              Confirm by telephone:


         DELIVERY OF THE LETTER OF  TRANSMITTAL  TO AN ADDRESS OTHER THAN AS SET
FORTH ABOVE OR  TRANSMISSION  OF SUCH LETTER OF TRANSMITTAL  VIA FACSIMILE OTHER
THAN AS SET FORTH ABOVE DOES NOT  CONSTITUTE A VALID  DELIVERY OF SUCH LETTER OF
TRANSMITTAL.


Fees and Expenses

     The  Company  will not make any  payment  to  brokers,  dealers,  or others
soliciting acceptances of the Exchange Offer except for reimbursement of mailing
expenses.

     The estimated cash expenses to be incurred in connection  with the Exchange
Offer will be paid by the  Company  and are  estimated  in the  aggregate  to be
approximately $200,000.

Transfer Taxes

         Holders  who tender  their Old Senior  Notes for  exchange  will not be
obligated to pay transfer taxes in connection therewith. If, however, New Senior
Notes are to be  delivered  to, or are to be issued in the name of,  any  person
other than the  registered  holder of the Old  Senior  Notes  tendered,  or if a
transfer  tax is imposed  for any reason  other than the  exchange of Old Senior
Notes in  connection  with the  Exchange  Offer,  then  the  amount  of any such
transfer taxes (whether  imposed on the registered  holder or any other persons)
will be payable by the tendering Holder. If satisfactory  evidence of payment of
such  taxes  or  exemption  therefrom  is  not  submitted  with  the  Letter  of
Transmittal,  the amount of such transfer taxes will be billed  directly to such
tendering Holder.

Consequences of Failure to Exchange Old Senior Notes

         Issuance of the New Senior  Notes in exchange  for the Old Senior Notes
pursuant to the Exchange Offer will be made following the prior satisfaction, or
waiver,  of the  conditions  set forth in "-Certain  Conditions  to the Exchange
Offer" and only after a timely  receipt by the Exchange Agent of such Old Senior
Notes, a properly  completed and duly executed  Letter of Transmittal in respect
of such Old Senior Notes and all other required documents. Therefore, Holders of
Old Senior  Notes  desiring to tender such Old Senior  Notes in exchange for New
Senior Notes should allow sufficient time to ensure timely delivery. Neither the
Exchange Agent nor the Company is under any duty to give notification of defects
or irregularities  with respect to the tenders of Old Senior Notes for exchange.
Old Senior Notes that are not  tendered or are  tendered but not accepted  will,
following the consummation of the Exchange Offer,  continue to be subject to the
provisions  of the Indenture  regarding  transfer and exchange of the Old Senior
Notes, the existing  restrictions  upon transfer thereof set forth in the legend
on the Old Senior Notes and in the Offering  Circular relating to the Old Senior
Notes. Except in certain limited  circumstances with respect to certain types of
Holders of Old Senior  Notes,  the Company  will have no further  obligation  to
provide for the registration  under the Securities Act of such Old Senior Notes.
See "Description of the Notes-Exchange Offer;  Registration Rights." In general,
Old Senior Notes, unless registered under the Securities Act, may not be offered
or sold except  pursuant to an exemption  from, or in a transaction  not subject
to, the Securities Act and applicable  state  securities  laws. The Company does
not currently anticipate that it will take any action to register the Old Senior
Notes under the Securities Act or blue sky laws.


<PAGE>



     To the extent  that Old  Senior  Notes are  tendered  and  accepted  in the
Exchange Offer, a Holder's  ability to sell untendered Old Senior Notes could be
adversely affected.

         Upon  consummation  of the  Exchange  Offer,  Holders of the Old Senior
Notes will not be entitled to any increase in the  interest  rate thereon or any
further  registration  rights under the Registration  Rights  Agreement,  except
under limited  circumstances.  See  "Description  of the  Notes-Exchange  Offer;
Registration Rights."

         Holders of the New Senior  Notes and any Old Senior  Notes which remain
outstanding  after  consummation  of the Exchange  Offer will vote together as a
single  class for  purposes  of  determining  whether  Holders of the  requisite
percentage  thereof have taken certain actions or exercised certain rights under
the Indenture.

Consequences of Exchanging Old Senior Notes

          Based on interpretations by the staff of the Commission,  as set forth
in no-action  letters  issued to third  parties,  the Company  believes that New
Senior  Notes issued  pursuant to the Exchange  Offer in exchange for Old Senior
Notes may be offered  for resale,  resold or  otherwise  transferred  by Holders
thereof (other than any Holder which is an "affiliate" of the Company within the
meaning  of Rule 405 under  the  Securities  Act)  without  compliance  with the
registration  and  prospectus  delivery  requirements  of  the  Securities  Act,
provided that such New Senior Notes are acquired in the ordinary  course of such
Holder's business and such Holder, other than broker-dealers, has no arrangement
with any person to  participate  in the  distribution  of such New Senior Notes.
However,  the Commission has not considered the Exchange Offer in the context of
a  no-action  letter  and  there  can be no  assurance  that  the  staff  of the
Commission would make a similar determination with respect to the Exchange Offer
as in such other circumstances. Each Holder, other than a broker-dealer, must at
the request of the Company  furnish a written  representation  that it is not an
affiliate of the Company, is not engaged in, and does not intend to engage in, a
distribution of such New Senior Notes and has no arrangement or understanding to
participate in a distribution of New Senior Notes,  and that it is acquiring the
New Senior Notes in its ordinary  course of business.  Each  broker-dealer  that
receives  New Senior  Notes for its own account in exchange for Old Senior Notes
must acknowledge that such Old Senior Notes were acquired by such  broker-dealer
as a result of market-making  activities or other trading activities and that it
will  deliver a  prospectus  in  connection  with any  resale of such New Senior
Notes. See "Plan of  Distribution."  In addition,  to comply with the securities
laws of  certain  jurisdictions,  it may be  necessary  to  qualify  for sale or
register  thereunder  the New Senior Notes prior to offering or selling such New
Senior  Notes.  The  Company has agreed,  pursuant  to the  Registration  Rights
Agreement, subject to certain limitations specified therein, prior to any public
offering of Transfer  Restricted  Securities (as defined  herein) to register or
qualify  the  Transfer  Restricted  Securities  for  offer  or  sale  under  the
securities laws of such jurisdictions as any Holder requests. Unless a Holder so
requests, the Company does not intend to register or qualify the sale of the New
Senior Notes in any such jurisdiction.


<PAGE>


                       SELECTED HISTORICAL FINANCIAL DATA

         The following  table presents  selected  historical  financial data for
Mrs. Fields' Original  Cookies,  Inc. and subsidiaries  ("Mrs.  Fields") and its
predecessors,  Mrs.  Fields Inc. and  subsidiaries  ("Mrs.  Fields  Inc."),  The
Original Cookie  Company,  Incorporated  ("Original  Cookie") and the Carved-out
Portion (pretzel business) of Hot Sam Company,  Inc. ("Hot Sam")  (collectively,
the ?Predecessors?),  as of the dates and for the periods indicated. The results
of operations for the periods  December 31, 1995 through  September 17, 1996 and
September 18, 1996 through  December 28, 1996 are not  indicative of the results
for the full fiscal  year.  Such  selected  historical  financial  data has been
derived  from  the  audited   financial   statements  of  Mrs.  Fields  and  its
Predecessors.  Due to the  acquisitions  of the  assets  of  Mrs.  Fields  Inc.,
Original  Cookie and Hot Sam on September 17, 1996,  the  financial  data is not
comparable  for all  periods,  however,  in order  for the  presentations  to be
meaningful  for  the  periods   presented,   certain   statement  of  operations
information for the Predecessors has been reclassified to be consistent with the
Mrs. Fields historical  financial statement  presentation.  The most significant
reclassifications  relate to segregating the statement of operations data into a
core  stores/stores  in the process of being closed or  franchised  format.  The
selected   historical   financial  data  should  be  read  in  conjunction  with
?Management's  Discussion  and  Analysis of Financial  Condition  and Results of
Operations?  and the  historical  financial  statements  and the  related  notes
thereto, contained elsewhere in this Prospectus.
<TABLE>
<CAPTION>

                                                                                The Original Cookie Company,
                                                                              Incorporated and the Carved-out
                                    Mrs. Fields Inc. and Subsidiaries(1)    Portion of Hot Sam Company, Inc.(1) 
                                    ------------------------------------    -----------------------------------               
            
                                                                  DECEMBER                                DECEMBER
                                       FISCAL YEARS ENDED (2)     31, 1995       FISCAL YEARS ENDED (2)   31, 1995
                                    ----------------------------             ---------------------------       
                                                                  THROUGH                                  THROUGH
                                    DECEMBER  DECEMBER  DECEMBER  SEPTEMBER  DECEMBER DECEMBER DECEMBER   SEPTEMBER 
                                    31, 1993  31, 1994  30, 1995  17, 1996   31, 1993 31, 1994 30, 1995   17, 1996
                                    --------  --------  --------  ---------  -------- -------- --------   ---------
                                                              (Dollars in thousands)
<S>                                 <C>       <C>       <C>       <C>         <C>      <C>      <C>       <C>   
Statement of Operations Data:
   Net sales:
     Core stores (3)............... $ 36,809  $35,548  $35,115   $23,148    $56,773  $59,775   $58,660  $39,276
     Stores in the process of being
      closed or franchised            61,792   52,315   24,842     6,526     31.183   29,873    26,921   15,090
                                      ------   ------   --------  -----      ------   ------    -------  ------
         Total store sales.........   98,601   87,863   59,957    29,674     87,956   89,648    85,581   54,366
                                      ------   ------   ------   ------      ------   ------    -------  ------
   Store contribution: (4)
     Core stores (3)...............   10,581    7,764    7,393     4,491     15,148   14,454    14,599    7,753
     Stores in the process of being
      closed or franchised             6,424      319    (802)     (695)        933    (542)   (1,542)  (1,751)
                                    -  ---------  ----   -------  -----    ----------  -----   -------  -------
          Total store contribution.    17,005    8,083   6,591     3,796      16,081   13,912    13,057    6,002
                                      -------   ------   -------  -----      ------   ------    --------  -----
   Franchising, licensing and other
     revenue, net                      4,303    7,241    5,993    3,786           -        -         -        -
General and administrative expenses   17,736   16,379   12,612    7,984       8,536    9,583     8,425    7,538
   Income (loss) from operations...   (1,251)  (1,691)  (3,526)  (1,742)      4,004    (750)     2.435  (2.772)
   Net loss........................   (2,243)  (5,320)  (2,368)  (2,304)      (333)  (5,355)   (2,096)  (5,645)

Other Data:
   EBITDA (5)......................    3,477    2,724      (1)      169      10,672    6,673     9,337    2,165
   Adjusted EBITDA (6).............    7,477    2,724    2,999    2,128      10,672    9,636    10,128    4,165
Cash flows from operating activities   5,839    1,728   (4,478)    (447)     (1,041)   3,699     4,451    (378)
Cash flows from investing activities  (2,962)  (2,030)    2,526    (385)     (9,019)  (3,779)     (568)  (1,200)
Cash flows from financing activities  (2,496)    (732)    (185)     (58)      7,052    3,134    (4,599)  (1,380)
   Interest expense................    1,088    2,155       51       80       4,172    4,381     4,268    2,828
Total depreciation and amortization    4,728    4,415    3,525    1,911       6,668    7,423     6,902    4,937
   Capital expenditures............  $ 3,856  $ 4,895  $ 4,146  $ 1,054     $ 8,791  $ 3,779   $   568  $ 1,200
Ratio of earnings to fixed charges(7)      -        -        -        -       0.97x        -     0.57x        -

Balance Sheet Data:
      Working capital (deficit)      $(2,673) $(1,067) $(3,114)$(21,704)    $(2,023) $   (46) $   128  $ (3,640) 
     Total assets..................   36,838   30,128   23,033   19,144      75,777   74,490   66,282    59,024
Total debt and capital lease oblig    87,549   22,850   21,226   21,224      33,822   36,956   32,357    30,977
Total stockholders' equity (deficit) (66,645) (25,419) (28,017) (30,318)     30,038   24,684   22,588   (8,930)
</TABLE>



<PAGE>

<TABLE>
<CAPTION>



                                                                Mrs. Fields (1)
                                                           ------------------------ 
                                                            SEPTEMBER      FISCAL
                                                             18, 1996       YEAR
                                                             THROUGH       ENDED
                                                             DECEMBER      JANUARY
                                                             28, 1996(2)  3, 1998(2)
                         <S>                                 <C>          <C>      
                        Statement of Operations Data:       (Dollars in thousands)
                           Net sales:
                             Core stores (3)...............   $30,811    $ 104,316
                           Stores in the process of being
                        closed or franchised                    9,079       19,671
                                                              -------    ---------
                                Total store sales.........     39,890      123,987
                                                              -------    ---------
                           Store contribution: (4)
                             Core stores (3)...............     8,969       26,885
                             Stores in the process of being
                        closed or franchised                      513       (1,798)
                                                              -------      -------
                                Total store contribution.       9,482       25,087
                           Franchising, licensing and other
                        revenue, net                            1,492        6,520
                        General and administrative expenses     4,035       16,730
                          Income from operations..........      5,649        8,415
                           Net income (loss)...............     1,961         (974)

                        Other Data:
                           EBITDA (5)......................      7,993      18,818
                           Adjusted EBITDA (6).............      8,284      20,711
                        Cash flows from operating activities     7,609         919
                        Cash flows from investing activities   (21,131)    (15,505)
                        Cash flows from financing activities    20,231      24,164
                            Interest expense, net...........     1,793       7,584
                        Total depreciation and amortization      2,344      10,403
                        Capital expenditures............       $ 1,638     $ 4,678
                        Ratio of earnings to fixed charges       2.97x       1.05x

                        Balance Sheet Data:
                             Working capital (deficit)......   $(2,889)    $13,133
                             Total assets...................    110,055    149,684
                        Mandatorily redeemable cumulative
                        preferred stock of subsidiairies          3,597        902
                        Total debt and capital lease       
                        obligations.........................     67,563    101,081
                             Total stockholder's equity ....     16,961     30,765
</TABLE>



(1)  On  September  17,  1996,  Mrs.  Fields   completed  the   acquisitions  of
     substantially  all of the assets and  assumed  certain  liabilities  of the
     Predecessors. As a result of purchase accounting adjustments related to the
     acquisitions,  the  Mrs.  Fields  financial  statements  are  not  directly
     comparable to the Predecessors financial statements.

(2)  Mrs.  Fields and its  Predecessors  operate using a 52/53-week  year ending
     near December 31.

(3)  Stores not in the process of being sold or  franchised  are  referred to as
     ?core stores.?

(4)  Store  contribution  is  determined  by  subtracting  all  store  operating
     expenses including depreciation from net store sales.



(See notes continued on page 39)

<PAGE>



(5)      EBITDA   consists  of  earnings  before   depreciation,   amortization,
         interest,  income taxes,  minority interest,  preferred stock accretion
         and dividends of subsidiaries and other income (expense). EBITDA is not
         intended  to  represent  cash  flows  from  operations  as  defined  by
         generally accepted  accounting  principles and should not be considered
         as  an   alternative  to  net  income  as  an  indicator  of  operating
         performance or to cash flows as a measure of liquidity. EBITDA has been
         included  herein  because it is one of the  indicators  upon which Mrs.
         Fields  assesses its financial  performance and its capacity to service
         its debt (see footnote 6).

(6)      Adjusted   EBITDA   consists   of  EBITDA   before   (i)   nonrecurring
         headquarters,   severance  and  related  expenses  resulting  from  the
         acquisitions  of  the  Predecessors,  (ii)  indirect  costs  (including
         management  bonuses) of the  Offering,  (iii) the  provision  for store
         closure  costs,  and (iv) costs  associated  with the sale of  existing
         stores to franchisees.
<TABLE>
<CAPTION>

                                                                           The Original Cookie Company, Incorporated
                                   Mrs.  Fields  Inc.  and                  and the Carved-out Portion of Hot Sam
                                   Mrs. Fields Inc. and Subsidiaries(1)                Company, Inc. (1)
                                   ------------------------------------   ------------------------------------------
                                    FISCAL YEARS ENDED (2)      DECEMBER      FISCAL YEARS ENDED (2)    DECEMBER
                                    --------------------------  31, 1995  ----------------------------  31, 1995 
                                                                 THROUGH                                THROUGH
                                    DECEMBER DECEMBER DECEMBER  SEPTEMBER  DECEMBER DECEMBER DECEMBER   SEPTEMBER
                                    31, 1993 30, 1994 30, 1995  17, 1996   31, 1993 31, 1994 30, 1996    17, 1996
                                    -------- -------- --------  ---------  -------- -------- --------   ---------
<S>                                 <C>      <C>      <C>       <C>        <C>      <C>      <C>         <C>     
   Income (loss) from operations... $(1,251) $(1,691) $(3,526)  $(1,742)   $ 4,004  $  (750) $  2,435    $(2,772)
   Add:
   Depreciation and amortization...    4,728    4,415    3,525    1,911      6,668    7,423     6,902     4,937
                                    -------- -------- --------  ---------  -------- -------- --------    --------
 EBITDA............................    3,477    2,724      (1)      169      10,672    6,673     9,337     2,165
   Add:
Certain non-recurring headquarters,
severance and related expenses             -        -        -      250           -        -         -     2,000
and related expenses...............
   Provision for store closure costs   4,000        -    3,000    1,000           -    2,963       791         -
   Costs associated with sale of
existing stores to franchisees             -        -        -      709           -        -         -         -
                                    -------- --------  -------  -------     -------   ------   -------   -------
 Adjusted EBITDA................... $  7,477 $  2,724  $ 2,999  $ 2,128     $10,672   $9,636   $10,128   $ 4,165
                                    ======== ========  =======  =======     =======   ======   =======   =======

</TABLE>
<TABLE>
<CAPTION>


                                        Mrs. Fields (1)
                           
                                     SEPTEMBER      FISCAL
                                     18, 1996        YEAR
                                     THROUGH         ENDED
                                     DECEMBER      JANUARY
                                     28, 1996(2)  3, 1998(2)    
                                     ----------   ----------
<S>                                     <C>        <C>     
   Income from operations..........     $ 5,649    $  8,415
   Add:
   Depreciation and amortization...       2,344      10,403
                                        -------    --------
 EBITDA............................       7,993      18,818
   Add:
   Indirect costs (including
management bonuses)of the Offering            -         455
   Provision for store closure costs          -         538
   Costs associated with sale of
existing stores to franchisees              291         900
                                        -------     -------
 Adjusted EBITDA...................     $ 8,284     $20,711
                                        =======     =======
</TABLE>


(7)      For  purposes of  computing  the ratio of  earnings  to fixed  charges,
         earnings  consist of income  before  income  taxes plus fixed  charges.
         Fixed charges consist of interest expense on all indebtedness  (whether
         paid or accrued and net of debt premium  amortization),  including  the
         amortization  of debt  issuance  costs  and  original  issue  discount,
         noncash  interest  payments,  the  interest  component  of any deferred
         payment obligations,  the interest component of all payments associated
         with capital lease obligations,  letter of credit commissions,  fees or
         discounts and the product of all dividends and accretion on mandatorily
         redeemable  cumulative  preferred stock  multiplied by a fraction,  the
         numerator of which is one and the denominator of which is one minus the
         current  combined  federal,  state and local  statutory  tax rate.  For
         fiscal  years  1993,  1994 and 1995 and the period  December  31,  1995
         through  September  17,  1996,  Mrs.  Fields,  Inc.  and  subsidiaries'
         earnings  were  insufficient  to cover  fixed  charges  by  $2,028,000,
         $5,129,000,  $2,127,000 and $2,019,000,  respectively. For fiscal years
         1993, 1994 and 1995 and the period December 31, 1995 through  September
         17, 1996, The Original Cookie Company,  Incorporated and the Carved-out
         Portion  of  Hot  Sam  Company,   Inc's.   (combined)   earnings   were
         insufficient to cover fixed charges by $120,000, $5,131,000, $1,833,000
         and $5,645,000, respectively.



<PAGE>



                MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                       CONDITION AND RESULTS OF OPERATIONS

Overview

     In  1996,   an  investor   group  led  by  Capricorn   Investors  II,  L.P.
("Capricorn")  formed Mrs. Fields' Original  Cookies,  Inc. and The Mrs. Fields'
Brand,  Inc.(collectively,  "Mrs.  Fields" or the "Company") as  subsidiaries of
Mrs. Fields' Holding Company, Inc. ("MFH").

     On September 17, 1996, the Company  initiated  operations when it purchased
substantially  all of the assets and assumed certain  liabilities of Mrs. Fields
Inc. and  subsidiaries,  The Original  Cookie Company,  Incorporated  ("Original
Cookie"), and the pretzel business of Hot Sam Company, Inc. ("Hot Sam").

     The Company set out to increase sales and  profitability  of its cookie and
pretzel  operations  by  implementing  key elements of its business plan coupled
with  strategic  acquisitions.  A key element of the business plan is closing or
franchising certain Company-owned stores that do not meet specific financial and
geographical criteria established by management.  Implementation of this element
of the  business  plan is expected to result in  enhanced  operating  margins as
these  stores are  franchised  or closed.  Stores not planned for  franchise  or
closure are  referred  to as "core"  stores.  Core  stores  will  continue to be
operated by the Company into the foreseeable  future.  As a result of converting
certain  stores to  franchises,  royalty  revenues  are expected to increase and
general and administrative  expenses  associated with operating those stores are
expected to be eliminated.

         The  Company  is  pursuing  growth  in  both  its  cookie  and  pretzel
businesses through strategic  acquisitions.  Management expects that significant
operating  synergies,  expense  leveraging  and  geographic  market share can be
achieved through targeted  acquisitions.  On July 25, 1997, a subsidiary of MFH,
Mrs. Fields' Pretzel Concepts,  Inc. ("MFPC") acquired  substantially all of the
assets and assumed  certain  liabilities of H&M Concepts Ltd. Co.  ("H&M"),  the
largest franchisee of Pretzel Time,  Inc.("Pretzel Time"). On September 2, 1997,
MFH acquired  56% of the common stock of Pretzel  Time,  the  franchisor  of the
Pretzel Time concept.

         On November  26, 1997,  concurrent  with the offering of the Old Senior
Notes (the  "Offering"),  the Company  received as a contribution  from MFH, the
business  of H&M and 56% of the  shares of  common  stock of  Pretzel  Time (the
"Pretzel  Contributions").   On  that  same  date  the  Company  received  as  a
contribution  from MFH, all of the common stock of The Mrs. Fields' Brand,  Inc.
On January 2, 1998, the Company acquired an additional 4% of Pretzel Time common
stock.

         Management  believes  that the Company is now the  largest  fresh baked
cookie retailer and the second largest fresh baked, sweet dough pretzel retailer
in the United States. Management expects to achieve significant overhead savings
in connection with these acquisitions which should further improve the Company's
operating results.

         Management  believes that the Company's 1997 operating  results reflect
the successful  implementation of its business  strategy.  Comparable core store
sales  in  1997  have  increased  0.8%  over  1996.  Additionally,   core  store
contribution  margins and franchising  revenues improved during the same period.
These   improvements   coupled  with  overhead   savings   resulting   from  the
aforementioned  acquisitions  have resulted in 1997 pro forma adjusted EBITDA of
$23.1 million compared to historical adjusted EBITDA of $14.6 million for 1996.

Year 2000

         Management has assessed the Year 2000 issue and has determined that all
financial software, corporate networks, the AS400 system and all other corporate
systems are Year 2000 compliant. The systems used for collecting sales data from
retail  locations are not Year 2000  compliant.  It has been determined that the
sales  collection  system will be replaced.  This project is currently  underway
with  initial  roll-out  into  retail  locations  beginning  in August 1998 with
completion to all locations by August 1999.  The estimated  cost of the project,
which  is being  completed  with  the  assistance  of  outside  consultants,  is
$300,000.


<PAGE>



Results of Operations of Mrs. Fields and its Predecessors

         The  following  table sets forth,  for the periods  indicated,  certain
information  relating  to the  operations  of Mrs.  Fields and its  Predecessors
expressed in thousands of dollars and percentage  changes from period to period.
Annual data in the table reflects the combined  results of the  Predecessors for
fiscal  year 1995,  the  combined  results of the  Predecessors  (for the period
December 31, 1995 through  September  17, 1996) and Mrs.  Fields (for the period
September 18, 1996 through  December 28, 1996) and the  consolidated  results of
Mrs.  Fields  for  fiscal  year  1997.  In  order  for the  presentations  to be
comparable,   certain  historical   financial  statement   information  for  the
Predecessors  has been  reclassified  to be  consistent  with  the  Mrs.  Fields
historical    financial   statement    presentation.    The   most   significant
reclassifications  relate to segregating the statement of operations data into a
core stores/stores in the process of being closed or franchised format.
<TABLE>
<CAPTION>


                                         FOR THE FISCAL YEARS ENDED
                               ----------------------------------------------                         
                                                   % OF                  % OF
                                                    CHG                   CHG
                               DECEMBER  DECEMBER   FROM     JANUARY     FROM
                               30, 1995  28, 1996   1995     3, 1998     1996
                               --------  --------  TO 1996  ----------  TO 1997  
                                           (Dollars in thousands)
<S>                            <C>       <C>       <C>       <C>         <C>
Statement of Operations Data:

Core stores:
    Net store sales...........  $93,775   $ 93,235  (0.6%)   $104,316     11.9%
                               --------  ---------           ---------
       Operating costs and
    expenses:
           Selling and store
       occupancy costs           44,501     44,963   1.0       50,858     13.1
           Food cost of sales.   21,703     22,274   2.6       22,677      1.8
Depreciation and amortization     5,579      4,784 (14.2)       3,896    (18.6)
                               --------   --------            -------
Total operating costs and  
    EXPENSES.................    71,783     72,021   0.3       77,431      7.5
                               --------   --------            -------

Core stores contribution         21,992     21,214  (3.5)      26,885     26.7
                               --------   --------            -------
 
Stores in the process of
being closed or franchised:
    Net store sales...........   51,762     30,695 (40.7)      19,671   (35.9)
                               --------   --------             ------
Operating costs and expenses:
  Selling and store occupancy
   costs, food cost of sales,
   and depreciation and 
   amortization                  54,106     32,628 (39.7)      21,469   (34.2)
                               --------   --------             ------
 
Stores in the process of being
closed or franchised
contribution                     (2,344)    (1,933)(17.5)      (1,798)   (7.0)
                               ---------   --------            -------

Franchising revenues..........    1,870      2,414      29.1     3,574     48.1
Licensing revenues............    2,031      1,451    (28.6)     2,028     39.8
Other revenue, net............    2,092      1,413    (32.5)       918   (35.0)
General and administrative       21,037     19,557     (7.0)    16,730   (14.5)
expenses......................
Interest and other expenses,     
net...........................    2,869      4,701      63.9     7,952     69.2
Net loss......................   (4,464)    (5,988)     32.0     (974)   (83.5)
EBITDA........................ $  9,336   $ 10,327     10.6% $  18,818    82.2%
</TABLE>




<PAGE>


53 Weeks Ended January 3, 1998 Compared to the 52 Weeks Ended  December 28, 1996
(comprised of the pre-acquisition  period of December 31, 1995 through September
17, 1996 and the post-acquisition  period of September 18, 1996 through December
28, 1996)

Company-owned and Franchised or Licensed Store Activity

As of January 3, 1998, there were 481 Company-owned stores and 553 franchised or
licensed stores in operation. The store activity for the 52 weeks ended December
28, 1996 and the 53 weeks ended January 3, 1998 is summarized as follows:
<TABLE>
<CAPTION>

                                                                    1996                       1997
                                                           ----------------------      ----------------------
<S>                                                         <C>         <C>            <C>         <C>
                                                           Company-     Franchised     Company-    Franchised
                                                            Owned      or Licensed      Owned     or Licensed
Stores open as of the beginning of the fiscal year            540           415           482         418
 .........Stores opened (including relocations)                  5           118             3          76
 .........Stores acquired through acquisition                    -             -            83         139
 .........Stores closed (including relocations)                (56)         (122)          (80)        (87)
 .........Stores sold to franchisees                           (12)           12           (12)         12
 .........Stores acquired from franchisees                       5            (5)            5          (5)
                                                             -----        ------         ------      ------
             Stores open as of the end of the fiscal year     482           418           481         553
                                                             ====         ======         ======      ======
</TABLE>

     The activity  reflected  above resulted in 26,572 and 25,520  Company-owned
equivalent  store  weeks and 21,658 and  25,705  franchisee/licensee  equivalent
store weeks  during the 52 weeks ended  December 28, 1996 and the 53 weeks ended
January 3, 1998, respectively.

Core Stores

     Net Stores  Sales.  Net sales from core stores  increased  $11,081,000,  or
11.9%,  from  $93,235,000 to $104,316,000 for the 53 weeks ended January 3, 1998
compared to the 52 weeks ended  December  28,  1996.  The  increase in net store
sales from core stores was primarily attributable to the operation of 69 Pretzel
Time core stores  obtained in connection  with the Pretzel  Acquisitions in July
1997  and  an  increase  in  average  transaction  amounts  resulting  from  the
introduction  of product line extensions and aggressive  marketing  initiatives,
offset in part by declining transaction counts in certain concepts.  Also, three
additional  core stores were  opened  during the 53 weeks ended  January 3, 1998
compared to the 52 weeks ended December 28, 1996.

     Selling  and Store  Occupancy  Costs.  Selling  and store  occupancy  costs
increased by $5,895,000,  or 13.1%,  from  $44,963,000 to $50,858,000 for the 53
weeks ended  January 3, 1998  compared to the 52 weeks ended  December 28, 1996.
Within this overall  increase,  selling  expenses  increased by  $3,759,000,  or
14.7%,  from  $25,650,000 to $29,409,000  for the 53 weeks ended January 3, 1998
compared  to the 52 weeks  ended  December  28,  1996.  The  increase in selling
expenses was  primarily  attributable  to an increase in the minimum wage during
the third  quarter of 1996 from $4.15 to $4.75 an hour and an  increase in labor
hours to  support  the  increase  in  sales.  Store  occupancy  costs  increased
$2,136,000,  or 11.1%,  from  $19,313,000 to $21,449,000  for the 53 weeks ended
January 3, 1998 compared to the 52 weeks ended  December 28, 1996.  The increase
in store  occupancy  costs was  primarily  attributable  to the  addition  of 69
Pretzel  Time core  stores in July 1997,  and the  opening of three core  stores
during the 53 weeks ended January 3, 1998 coupled with lease renewal increases.

     Food Cost of Sales.  Food cost of sales increased  $403,000,  or 1.8%, from
$22,274,000 to $22,677,000 for the 53 weeks ended January 3, 1998. This increase
is  primarily  the result of the addition of 69 Pretzel Time core stores in July
1997 (which stores have a lower food cost of sales than cookie stores, offset by
an aggressive  product waste control program which was uniformly  applied to all
concepts  early in the year.  Additionally,  the Company  re-negotiated  certain
vendor contracts to capitalize on the Company's economies of scale.

     Depreciation  and  Amortization.   Depreciation  and  amortization  expense
decreased  $888,000,  or 18.6%,  from  $4,784,000 to $3,896,000 for the 53 weeks
ended  January 3, 1998  compared to the 52 weeks ended  December 28,  1996.  The
decrease in depreciation and amortization expense was primarily  attributable to
the Company  recording the acquired assets of Mrs. Fields Inc. and subsidiaries,
Original  Cookie and Hot Sam at their  fair  values at the time of  purchase  on
September  17, 1996,  resulting in an overall  reduction to the store asset base
and the  corresponding  depreciation.  This  decrease  is  partially  offset  by
additional  depreciation  expense resulting from the addition of 69 Pretzel Time
core stores in July 1997 and three newly opened core stores in fiscal 1997.


<PAGE>



     Contribution from Core Stores.  The contribution from core stores increased
by $5,671,000,  or 26.7%, from $21,214,000 to $26,885,000 for the 53 weeks ended
January 3, 1998  compared  to the 52 weeks  ended  December  28, 1996 due to the
combination of the factors described above.



Stores in the Process of Being Closed or Franchised

     Net Store  Sales.  Net sales from stores in the process of being  closed or
franchised decreased $11,024,000,  or 35.9%, from $30,695,000 to $19,671,000 for
the 53 weeks ended January 3, 1998  compared to the 52 weeks ended  December 28,
1996.  This  decrease  results from the partial year effect of closing 80 stores
and franchising 12 stores during fiscal 1997 and the full year effect of closing
56 stores and franchising 12 stores during fiscal year 1996.

     Selling and Store Occupancy Costs,  Food Cost of Sales and Depreciation and
Amortization.  Selling  and store  occupancy  costs,  food  cost of  sales,  and
depreciation  and  amortization  for stores in the  process  of being  closed or
franchised decreased $11,159,000,  or 34.2%, from $32,628,000 to $21,469,000 for
the 53 weeks ended January 3, 1998  compared to the 52 weeks ended  December 28,
1996. This decrease is primarily the result of closing 80 stores and franchising
12 stores  during  fiscal 1997 and the full year effect of closing 56 stores and
franchising 12 stores during fiscal year 1996.

     Negative  Contribution  from  Stores  in the  Process  of Being  Closed  or
Franchised. The negative contribution from stores in the process of being closed
or franchised decreased by $135,000,  or 7.0%, from $1,933,000 to $1,798,000 for
the 53 weeks ended January 3, 1998  compared to the 52 weeks ended  December 28,
1996.  The  decrease in negative  contribution  was  primarily  attributable  to
closing 80 stores and franchising 12 stores during fiscal 1997 and the full year
effect of closing 56 stores and franchising 12 stores during fiscal year 1996.

Other Statement of Operations Data for the Company

     Franchising Revenues.  Franchising revenues increased $1,160,000, or 48.1%,
from $2,414,000 to $3,574,000 for the 53 weeks ended January 3, 1998 compared to
the 52 weeks ended December 28, 1996.  The increase in franchising  revenues was
primarily  attributable to royalties earned from Pretzel Time franchised  stores
obtained  in  connection  with  the  Pretzel  Acquisitions  coupled  with  5 new
franchise  openings in 1997 and the full year effect of 5 new franchise openings
in fiscal year 1996.

     Licensing Revenues.  Licensing revenues increased $577,000,  or 39.8%, from
$1,451,000 to $2,028,000  for the 53 weeks ended January 3, 1998 compared to the
52 weeks  ended  December  28,  1996.  The  increase  in  licensing  revenues is
primarily  attributable  to  licensing  fees  earned on new  license  agreements
entered into during the 53 weeks ended January 3, 1998, and increased  royalties
received from existing licensees.

     Other Revenue,  net. Other revenue, net, decreased $495,000, or 35.0%, from
$1,413,000 to $918,000 for the 53 weeks ended January 3, 1998 compared to the 52
weeks ended December 28, 1996. The decrease in other revenue,  net, is primarily
attributable to a favorable adjustment resulting from the Company re-negotiating
a contract with one of its vendors  during the 52 weeks ended  December 28, 1996
that did not recur during the 53 weeks ended January 3, 1998.

     General and Administrative  Expenses.  General and administrative  expenses
decreased $2,827,000, or 14.5%, from $19,557,000 to $16,730,000 for the 53 weeks
ended  January 3, 1998  compared to the 52 weeks ended  December 28,  1996.  The
decrease in general and  administrative  expenses was primarily  attributable to
the cost savings  achieved by combining the  operations of Mrs.  Fields Inc. and
subsidiaries,  Original  Cookie and Hot Sam and Pretzel Time which  resulted in:
(i) reduced headcount with  corresponding  decreases in administrative  salaries
and benefits;  (ii) decreased  professional  service fees,  including  legal and
accounting  services,   and;  (iii)  decreased  corporate  office  expenditures,
including general  insurance,  repairs and maintenance and utilities as a direct
result of closing the Original  Cookie and Hot Sam  headquarters  in  Cleveland,
Ohio, the Pretzel Time  headquarters  in Harrisburgh,  Pennsylvania  and the H&M
headquarters in Boise, Idaho.


<PAGE>



     Interest  and  Other  Expenses,  net.  Interest  and other  expenses,  net,
increased  $3,251,000,  or 69.2%, from $4,701,000 to $7,952,000 for the 53 weeks
ended  January 3, 1998  compared to the 52 weeks ended  December 28, 1996.  This
increase is  primarily  attributable  to an  increase  in interest  expense as a
result of the  purchase  of the assets of Mrs.  Fields  Inc.  and  subsidiaries,
Original Cookie and Hot Sam on September 17, 1996.

     Net Loss. The net loss decreased by $4,917,000,  or 83.5%,  from $5,891,000
to  $974,000  for the 53 weeks  ended  January 3, 1998  compared to the 52 weeks
ended  December 28, 1996.  The net loss equaled 0.7% of total revenue during the
53 weeks ended January 3, 1998  compared to 4.6% of total revenue  during the 52
weeks ended December 28, 1996. The decrease in net loss is primarily due to cost
savings   achieved  by  combining  the  operations  of  Mrs.   Fields  Inc.  and
subsidiaries,  Original  Cookie and Hot Sam,  cost savings  associated  with the
Pretzel Acquisitions and improved store operations.

     EBITDA.  Earnings before interest,  taxes,  depreciation and  amortization,
preferred stock accretion and dividends of subsidiaries,  minority  interest and
other income  (expense)  (?EBITDA?)  is presented as  management  believes  that
certain  investors  find it to be a useful  tool for  measuring  the  ability to
service debt. EBITDA does not represent net income or cash flows from operations
as these terms are defined by generally accepted accounting  principles and does
not necessarily  indicate  whether cash flows have been or will be sufficient to
fund cash needs.  EBITDA increased by $8,491,000,  or 82.2%, from $10,327,000 to
$18,818,000  for the 53 weeks  ended  January 3, 1998  compared  to the 52 weeks
ended December 28, 1996, for the reasons described above.


<PAGE>




Fiscal Year Ended December 28, 1996 (comprised of the pre-acquisition  period of
December 31, 1995 through September 17, 1996 and the post-acquisition  period of
September  18, 1996 through  December  28,  1996)  Compared to Fiscal Year Ended
December 30, 1995

Company-owned and Franchised or Licensed Store Activity

     As of  December  28,  1996,  there  were 482  Company-owned  stores and 418
franchised or licensed  stores in operation.  The store  activity for the fiscal
years ended December 30, 1995 and December 28, 1996 is summarized as follows:
<TABLE>
<CAPTION>

                                                                      1995                        1996
                                                                      -----                       ----
                                                             Company-     Franchised     Company-     Franchised
                                                              Owned       or Licensed      Owned      or Licensed
<S>                                                            <C>            <C>           <C>           <C>
Stores open as of the beginning of the fiscal year             669            324           540           415
 .........Stores opened (including relocations)                   4             69             5           118
 .........Stores closed (including relocations)                 (51)           (60)          (56)         (122)
 .........Stores sold to franchisees                            (83)            83           (12)           12
 .........Stores acquired from franchisees                        1             (1)            5            (5)
                                                              ------         ------       ------        -------
Stores open as of the end of the fiscal year                   540            415           482           418
                                                              ======         ======       ======        =======
</TABLE>

     The activity  reflected  above resulted in 31,434 and 26,572  Company-owned
equivalent  store  weeks and 19,214 and  21,658  franchisee/licensee  equivalent
store weeks during fiscal years 1995 and 1996, respectively.

Core Stores

     Net Store Sales.  Net sales from core stores decreased  $540,000,  or 0.6%,
from  $93,775,000  to  $93,235,000  for fiscal year 1996 compared to fiscal year
1995.   The  decrease  in  net  store  sales  from  core  stores  was  primarily
attributable  to a decline in  customer  counts  from fiscal year 1995 to fiscal
year 1996, partially offset by an increase in the average ticket price resulting
from retail pricing increases and aggressive marketing initiatives.

     Selling  and Store  Occupancy  Costs.  Selling  and store  occupancy  costs
increased by $462,000,  or 1.0%,  from  $44,501,000  during  fiscal year 1995 to
$44,963,000  during  fiscal year 1996.  Within this  overall  increase,  selling
expenses  decreased by $330,000,  or 1.3%,  from  $25,980,000 to $25,650,000 for
fiscal year 1996 compared to fiscal year 1995.  Store  occupancy costs increased
$792,000, or 4.3%, from $18,521,000 to $19,313,000 for fiscal year 1996 compared
to fiscal  year  1995.  The  increase  in store  occupancy  costs was  primarily
attributable  to the  opening of five core  stores  during  fiscal year 1996 and
renewed lease rent increases.

     Food Cost of Sales.  Food cost of sales increased  $571,000,  or 2.6%, from
$21,703,000  during fiscal year 1995 to $22,274,000 during fiscal year 1996. The
increase was primarily  attributable to an increase in the costs of butter 40.8%
over 1995,  and an  increase  in  distribution  costs as a result of the Company
changing  its   distribution   channels  for  its  Mrs.   Fields  brand  stores.
Additionally,  management introduced several product line extensions,  some with
higher food costs, in an effort to offset the decline in customer counts.

     Depreciation  and  Amortization.   Depreciation  and  amortization  expense
decreased $795,000, or 14.2%, from $5,579,000 to $4,784,000 for fiscal year 1996
compared to fiscal year 1995.  The  decrease in  depreciation  and  amortization
expense was primarily  attributable to the Company recording the acquired assets
of Mrs. Fields Inc. and subsidiaries,  Original Cookie and Hot Sam at their fair
values,  in  accordance  with  purchase  accounting,  resulting  in  an  overall
reduction to the store asset base.

     Contribution from Core Stores.  The contribution from core stores decreased
by $778,000,  or 3.5%, from  $21,992,000 to $21,214,000 for the fiscal year 1996
compared to fiscal  year 1995 due to the  combination  of the factors  described
above.




<PAGE>



Stores in the Process of Being Closed or Franchised

     Net Store  Sales.  Net sales from stores in the process of being  closed or
franchised decreased $21,067,000,  or 40.7%, from $51,762,000 to $30,695,000 for
fiscal year 1996  compared to fiscal year 1995.  This  decrease is primarily the
result of closing 56 stores and franchising 12 stores during the period.

     Selling and Store Occupancy Costs,  Food Cost of Sales and Depreciation and
Amortization.  Selling  and store  occupancy  costs,  food  cost of  sales,  and
depreciation  and  amortization  for stores in the  process  of being  closed or
franchised decreased $21,478,000,  or 39.7%, from $54,106,000 to $32,628,000 for
fiscal year 1996  compared to fiscal year 1995.  This  decrease is primarily the
result of closing 56 stores and franchising 12 stores during the period.

     Negative  Contribution  from  Stores  in the  Process  of Being  Closed  or
Franchised. The negative contribution from stores in the process of being closed
or franchised decreased by $411,000, or 17.5%, from $2,344,000 to $1,933,000 for
fiscal  year 1996  compared  to fiscal  year  1995.  The  decrease  in  negative
contribution was primarily  attributable to closing 56 stores and franchising 12
stores during the period.

Other Statement of Operations Data for the Company

     Franchising  Revenues.  Franchising revenues increased $544,000,  or 29.1%,
from $1,870,000 to $2,414,000 for fiscal year 1996 compared to fiscal year 1995.
The increase in franchising  revenues was primarily  attributable to a full year
of royalty revenues from the 83 stores franchised in 1995, royalties earned from
new franchised stores in 1996 and development fees for new franchised locations.

     Licensing Revenues.  Licensing revenues decreased $580,000,  or 28.6%, from
$2,031,000 to $1,451,000  for fiscal year 1996 compared to fiscal year 1995. The
decrease in licensing revenue is primarily attributable to licensing fees earned
in fiscal year 1995 that did not recur in fiscal year 1996.

     Other Revenue,  net. Other revenue, net, decreased $679,000, or 32.5%, from
$2,092,000 to $1,413,000  for fiscal year 1996 compared to fiscal year 1995. The
decrease in other revenue, net, is primarily attributable to favorable insurance
adjustments in fiscal year 1995 that did not recur in fiscal year 1996.

     General and Administrative  Expenses.  General and administrative  expenses
decreased  $1,480,000,  or 7.0%, from $21,037,000 to $19,557,000 for fiscal year
1996  compared to fiscal year 1995.  The decrease in general and  administrative
expenses was primarily  attributable  to the cost savings  achieved by combining
the operations of Mrs. Fields Inc. and subsidiaries, Original Cookie and Hot Sam
which  resulted  in: (i)  reduced  headcount  with  corresponding  decreases  in
administrative  salaries and benefits; (ii) decreased professional service fees,
including legal and accounting  services,  and (iii) decreased  corporate office
expenditures, including general insurance, repairs and maintenance and utilities
as a direct  result of closing  the  Original  Cookie  and Hot Sam  headquarters
building in Cleveland, Ohio.

     Interest  and  Other  Expenses.   Interest  and  other  expenses  increased
$1,832,000,  or 63.9%,  from  $2,869,000  to  $4,701,000  for  fiscal  year 1996
compared to fiscal year 1995.  This  increase was primarily  attributable  to an
increase in  interest  expense due to  increased  borrowings  as a result of the
purchase of the assets of Mrs. Fields Inc. and subsidiaries, Original Cookie and
Hot Sam on September 17, 1996 and a loss of $277,000 on the sale of property and
equipment during fiscal year 1996 compared to a gain on the sale of property and
equipment of $1,450,000 during fiscal year 1995.

     Net Loss. The net loss increased by $1,427,000,  or 32.0%,  from $4,464,000
to $5,891,000  for fiscal year 1996  compared to fiscal year 1995.  The net loss
equaled  4.6% of total  revenue  during 1996  compared to 2.9% of total  revenue
during fiscal year 1995.  The increase in net loss is in part due to an increase
in interest  expense as a result of the increased  borrowings to facilitate  the
purchase of Mrs. Fields Inc. and subsidiaries,  Original Cookie and Hot Sam, net
of a reduction in the income tax provision.

     EBITDA.  EBITDA is presented as management  believes that certain investors
find it to be a useful tool for measuring  the ability to service  debt.  EBITDA
does not represent  net income or cash flows from  operations as these terms are
defined  by  generally  accepted  accounting  principles  and does not  indicate
whether cash flows have been or will be  sufficient  to fund cash needs.  EBITDA
increased by $991,000,  or 10.6%, from $9,336,000 to $10,327,000 for fiscal year
1996 compared to fiscal year 1995, for the reasons described above.


<PAGE>



Liquidity and Capital Resources

General

     The  Company's   principal   sources  of  liquidity  are  cash  flows  from
operations,  cash on hand  obtained  primarily  from the Offering and  available
borrowings under the Company's existing revolving credit facilities.  At January
3,  1998,  the  Company  had $16.3  million  of cash.  It is  expected  that the
Company's  principal uses of cash will be to provide  working  capital,  finance
capital expenditures (including acquisitions and store closure costs), meet debt
service requirements and other general corporate purposes. The Company is highly
leveraged. Based on current operations and anticipated cost savings, the Company
believes that its sources of liquidity will be adequate to meet its  anticipated
requirements for working capital,  capital expenditures  (including acquisitions
and store closure costs),  scheduled debt service requirements and other general
corporate  purposes.  There can be no  assurance,  however,  that the  Company's
business will continue to generate cash flow at or above current  levels or that
cost savings can be achieved.  Under the Indenture,  the Company is permitted to
have one or more credit  facilities  pursuant to which it will be able to borrow
up to a maximum aggregate  principal amount of $15.0 million on a secured basis.
At January 3, 1998,  the Company has a $3.0  million  credit  facility in place,
none of which is  utilized.  The  Company is in the  process of  expanding  this
facility  to $15.0  million.  See  ?Risk  Factors-Substantial  Leverage,?  ?Risk
Factors-History   of  Net  Losses?   and  ?Risk   Factors-Ability  to  Integrate
Acquisitions.?

     January 3, 1998 Compared to December 28, 1996

     As of  January 3,  1998,  the  Company  had  liquid  assets  (cash and cash
equivalents and accounts  receivable) of $20,033,000,  an increase of 112.4%, or
$10,600,000,  from  December 28, 1996 when liquid assets were  $9,433,000.  Cash
increased  142.8% to $16,287,000 at January 3, 1998 from  $6,709,000 at December
28, 1996  primarily as a result of cash  obtained  from the Offering on November
26, 1997 and from the addition of the Pretzel Contributions. Accounts receivable
increased $1,022,000, or 37.5%, to $3,746,000 at January 3, 1998 from $2,724,000
at December 28, 1996 due to the addition of Pretzel Time franchise receivables.

     Current assets increased by $12,931,000, or 81.4% to $28,823,000 at January
3, 1998 from  $15,892,000 at December 28, 1996.  This increase was primarily the
result of an increase in cash of $9,578,000,  accounts receivable of $1,022,000,
and prepaids of $1,601,000.

     Long-term assets increased $26,698,000 or 28.4%, to $120,861,000 at January
3, 1998 from $94,163,000 at December 28, 1996. The majority of this increase was
due to  additional  goodwill and deferred  loan costs as a result of the Pretzel
Contributions and the Offering.

     Current  liabilities  decreased by  $3,091,000,  or 16.5% to $15,690,000 at
January 3, 1998 from  $18,781,000 at December 28, 1996.  This decrease is due to
the Company  liquidating  liabilities  relating to payroll tax, interest,  lease
settlements and store closures existing at December 28, 1996.

     The Company's  working  capital  increased by $16,022,000 to $13,133,000 at
January 3, 1998 from a negative $2,889,000 at December 28, 1996. The increase is
primarily due to the cash  obtained in connection  with the Offering on November
26, 1997.

         The Company's cash flow from  operating  activities of $919,000 for the
year ended January 3, 1998,  resulted primarily from store sales and franchising
and licensing  revenues  less costs and expenses  incurred to generate the store
sales and franchising and licensing revenues.

         The Company  utilized  $15,505,000  of cash from  investing  activities
during the year ended January 3, 1998,  primarily for the Pretzel  Contributions
and for capital expenditures relating to store remodels and renovations.

         Cash flow from financing activities of $24,164,000 was generated during
the year ended January 3, 1998,  primarily from the issuance of  $108,250,000 in
new long term debt,  the proceeds of which were used in part to repay  long-term
debt, accrued interest, debt financing costs and a cash dividend to MFH.

     The specialty cookie and pretzel  businesses do not require the maintenance
of significant  receivables or inventories,  however,  Mrs.  Fields  continually
invests  in its  business  by  upgrading  and  remodeling  stores and adding new
stores, carts, and kiosks as opportunities arise. Investments in these long-term
assets,  which are key to generating current sales, reduce the Company's working
capital.  It is not unusual for Mrs.  Fields to have a negative  working capital
balance,  particularly  during  the first 11 months of the year.  During  fiscal
years  1996  and  1997,  Mrs.   Fields   expended   $3,524,000  and  $4,678,000,
respectively for capital assets and expects to expend  approximately  $7,500,000
in 1998. Management anticipates that these expenditures will be funded with cash
generated from operations and short-term borrowings under its credit facility as
needed.








<PAGE>



Inflation

     The  impact of  inflation  on the  earnings  of the  business  has not been
significant in recent years.  Most of Mrs.  Fields'  leases  contain  escalation
clauses  (however,  such leases are  accounted for on a  straight-line  basis as
required  by  generally   accepted   accounting   principles   which   minimizes
fluctuations in operating  income) and many of Mrs.  Fields'  employees are paid
hourly wages at the Federal  minimum wage level.  Minimum  wage  increases  will
negatively  impact Mrs.  Fields' payroll costs in the short term, but management
believes  such  impact  can be  offset  in the  long  term  through  operational
efficiency gains and, if necessary, through product price increases.


Seasonality

     The  following  table  presents  certain  unaudited   historical  quarterly
financial  data  for  Mrs.   Fields  for  fiscal  years  1997,  1996  and  1995,
respectively:
<TABLE>
<CAPTION>

                                                   First         Second       Third        Fourth         Total
                                                  Quarter       Quarter      Quarter       Quarter        Year
                                                                      (Dollars in thousands)
<S>                                               <C>           <C>          <C>          <C>           <C>
Total store sales
  1997                                            $27,642       $26,198      $29,920(2)   $40,227 (2)   $123,987
  1996                                            $29,361       $28,640      $29,598       $36,331      $123,930
  1995                                            $36,819       $34,723      $34,053       $39,942      $145,537

% of total store sales
  1997                                             22.2%         21.1%        24.1%(2)     32.6%(2)      100.0%
  1996                                             23.7%         23.1%        23.9%         29.3%        100.0%
  1995                                             25.3%         23.9%        23.4%         27.4%        100.0%

Total store cash
contribution (1)
  1997                                             $4,857        $4,694       $6,699       $12,778(2     $29,028
  1996                                             $4,355        $4,484       $6,830(2)    $ 9,937       $25,606
  1995                                             $5,349        $5,692       $5,839       $11,285       $28,165
       
% of total store contribution
  1997                                             16.7%         16.2%        23.1%(2)      44.0%(2)     100.0%
  1996                                             17.0%         17.5%        26.7%         38.8%        100.0%
  1995                                             19.0%         20.2%        20.7%         40.1%        100.0%
</TABLE>
- -------------
(1)   Total store contribution before store depreciation and amortization.
(2)   Includes the Pretzel Contributions.

         Mrs. Fields sales and store  contribution are highly seasonal given the
significant  impact of mall business.  Mrs. Fields sales tend to mirror customer
traffic  flow trends in malls  which  increase  significantly  during the fourth
quarter  (primarily  between  Thanksgiving  and the end of the  calendar  year).
Holiday gift purchases are also a significant  factor in increased  sales in the
fourth quarter.

         The seasonality  effect on store  contribution is even more significant
than on sales.  The impact on store  contribution is more significant due to the
fixed  nature of certain  store  level costs  (occupancy  costs,  store  manager
salaries,  etc.).  Once these fixed costs are covered by store  sales,  the flow
through of sales to store contribution becomes greater.  Accordingly, the fourth
quarter is a key determinant to overall profitability for the year.


<PAGE>


                                    BUSINESS

General

         Mrs. Fields is the largest  retailer of baked  on-premises  cookies and
the second largest retailer of baked on-premises  pretzels in the United States.
Mrs.  Fields is one of the most widely  recognized and respected  brand names in
the premium cookie  industry,  with a 94% brand awareness among  customers.  The
Company has recently  developed a significant  presence in the rapidly  growing,
health-oriented  pretzel segment as a result of the  acquisitions of the pretzel
businesses of Hot Sam and H&M (the largest  Pretzel Time  franchisee)  and a 60%
majority  interest in Pretzel Time. As of January 3, 1998, the Company's  retail
network  consisted of 1,034  locations,  of which 711 were cookie stores and 323
were pretzel stores. Of the total 1,034 stores,  481 were  Company-owned and 553
were  franchised or licensed.  The Company's  stores average  approximately  600
square feet in size and are located predominantly in high-end shopping malls. In
addition,  the  Company  operates  kiosks and carts at  airports,  universities,
stadiums,  hospitals and office building lobbies.  The Company's objective is to
increase sales and profitability by focusing on its higher-profitability  stores
in prime locations (?core stores?).  As a result, by the end of fiscal 1999, the
Company plans to close or franchise approximately 64 Company-owned cookie stores
and 38  Company-owned  pretzel  stores that do not meet  certain  financial  and
geographical  criteria.  For the fiscal year ended January 3, 1998,  the Company
generated pro forma net revenue and adjusted  EBITDA of $142.5 million and $23.1
million, respectively.

The Cookie Business

         The Company operates and franchises 711 retail cookie stores: 556 under
the Mrs.  Fields  brand and 155  under the  Original  Cookie  brand.  Management
believes that Mrs. Fields cookies are positioned in the premium  quality,  baked
on-premises  segment of the  approximately  $12 billion  (according  to a recent
study by KPMG Peat Marwick LLP) U.S. cookie industry. The Company offers over 50
different types of cookies,  brownies and muffins,  which are baked continuously
and served fresh  throughout  the day.  Baked  products are made using only high
quality  ingredients,  and all dough is  centrally  manufactured  and  frozen to
maintain  product  quality and  consistency.  All products  pass strict  quality
assurance and control steps at both the manufacturing  plants and the stores. In
addition,  the Company continually creates and tests new products to attract new
customers  and satisfy  current  customers.  Product  development  is  currently
focused on sugar-free dough and reduced-fat cookies and brownies.

         MFI, one of the  predecessors  of the  Company,  was founded in 1977 by
Debbi  Fields and,  following  its initial  success,  embarked on an  aggressive
national expansion program in the early 1980s. By the late 1980s,  however,  MFI
experienced  financial difficulty as a result of excessive debt levels,  certain
poor  real  estate  locations,  and a  recessionary  retailing  environment.  In
connection with a financial  restructuring by its lenders, a new management team
was put into place in mid-1994 under the leadership of Larry A. Hodges,  who has
extensive experience in the food and retailing industries. Mr. Hodges introduced
a new strategic plan for the Company, which involved the following key elements:
(1)  identifying  non-core  stores  to  close  or  franchise,   (2)  introducing
Company-wide  operating  procedures  to improve  store  operating  margins,  (3)
developing  a  marketing  strategy  and  promotional  calendar  to  turn  around
comparable store sales and (4) improving  employee morale through  selective new
senior hires,  increased  training and various incentive plans. The savings from
the improved store  operations  were  reinvested in marketing and other measures
designed to improve comparable store sales.

         Mrs.  Fields'  Original  Cookies,  Inc. was formed in September 1996 in
connection with the  acquisitions of MFI,  Original Cookie and Hot Sam by MFH, a
subsidiary  of Capricorn.  At January 3, 1998,  Capricorn had invested more than
$28 million in the Company through MFH.  Capricorn  retained Mr. Hodges as Chief
Executive  Officer of Mrs.  Fields.  Management  believes that Mrs. Fields has a
more well-recognized brand name than Original Cookie and that Mrs. Fields stores
have,  during  fiscal  1997,  achieved  higher  average  revenue  per core store
($350,000 versus $301,000) than Original Cookie stores. As a result, the Company
intends to continue  converting its core and  to-be-franchised  Original  Cookie
stores to the Mrs. Fields brand, which it believes will result in an increase in
net sales,  comparable  store  sales and store  contribution  for the  Company's
cookie business.

The Pretzel Business

         The Company  operates and  franchises  323 retail  pretzel  stores (221
under the Pretzel Time name and 102 under the Hot Sam name),  which offer ?sweet
dough?  soft pretzels and ?Bavarian?  style pretzels with a variety of toppings.
Pretzel  Time's  primary  product is an all natural,  hand-rolled  soft pretzel,
freshly baked from scratch at each store  location.  Pretzel Time stores prepare
pretzels with a variety of flavors and  specialty  toppings,  including  cheddar
cheese,  cream  cheese and pizza  sauce.  The stores  also offer soft drinks and
freshly squeezed lemonade. The Hot Sam pretzel stores specialize in the Bavarian
style pretzel.  This product has declined in popularity in recent years as sweet
dough pretzel sales have grown  dramatically.  In addition,  Pretzel Time stores
have,  during  fiscal  1997,  achieved  higher  average  revenue  per core store
($275,000 versus $241,000) than Hot Sam stores. As a result, the Company intends
to continue converting its core and  to-be-franchised  Hot Sam stores to Pretzel
Time  stores,  which it  believes  will  result  in an  increase  in net  sales,
comparable  store  sales  and  store  contribution  for  the  Company's  pretzel
business.

         Management  believes  that the  retail  pretzel  business  has  similar
operating  characteristics  to the retail cookie  business that will permit some

<PAGE>

co-branding of the Company's products. In addition,  the retail pretzel business
has grown more quickly than the retail cookie business in recent years.  Hot Sam
was  acquired  by the Company in  connection  with the  acquisition  of Original
Cookie.  In order to expand its  presence in the retail  pretzel  industry,  the
Company  recently  acquired  the  business of H&M and 60% of the common stock of
Pretzel  Time.  Pretzel Time is a  franchisor  of 221  hand-rolled  soft pretzel
retail  outlets,  which are  located in shopping  malls as well as at  airports,
sports arenas, amusement parks and resort areas throughout the United States and
Canada.  Prior to the Pretzel  Acquisitions,  H&M operated 79 of the  franchised
stores of Pretzel Time and was the exclusive franchisee and developing agent for
Pretzel  Time stores in 16 Western and  Midwestern  states,  four  provinces  in
Canada and Mexico.

Business Strategy

         The Company's  objective is to increase sales and  profitability at its
core and franchised  stores in prime locations by implementing  the key elements
of  its  business  strategy.  Management  believes  that  the  Company's  recent
operating  results  reflect  the  successful   implementation  of  its  business
strategy. Comparable core store sales have increased for fiscal 1997 as compared
to fiscal 1996. In addition,  franchising and licensing  revenues have increased
by 44.9% for fiscal 1997 over fiscal  1996.  The key  elements of the  Company's
business strategy are as follows:

          Enhance Quality of Company-Owned  Store Base. Since current management
         assumed  responsibility in 1994, the Company has focused on closing and
         franchising Company-owned stores that do not meet certain financial and
         geographical  criteria.  From  June 1994  through  December  1997,  the
         Company  closed  120  Mrs.   Fields  brand  stores  and  franchised  an
         additional 144 stores.  The Company has targeted 102 additional  stores
         across all product  concepts to be either  closed or  franchised by the
         end of fiscal  1999.  Such  measures are expected to result in enhanced
         operating margins,  as unprofitable stores are closed and certain other
         stores  are  converted  into  franchises,  thereby  increasing  royalty
         payments and eliminating  general and  administrative  costs associated
         with such stores.

          Improve  Productivity  of Core  Stores.  The Company is embarking on a
         program to improve the  performance of its core stores by (i) expanding
         product   offerings  to  include  breakfast  items,  such  as  muffins,
         croissants and bagels, and low-fat cookies,  brownies and muffins, (ii)
         raising  the  average  ticket  through  increased  bundling  of product
         offerings,  (iii) promoting  catering  services by individual stores to
         corporate  customers,  (iv) decreasing store expenses by reducing waste
         in the cookie baking  process and  controlling  the cost of ingredients
         and  supplies,   (v)  improving   merchandising  by  enhancing  product
         presentation and refining product mix and (vi) increasing  training and
         various incentive programs for management and sales staff.

          Capitalize on the Strong ?Mrs. Fields? Brand Name. Management believes
         that the Mrs. Fields brand is the most widely  recognized and respected
         brand  name in the retail  premium  cookie  industry,  with a 94% brand
         awareness  among  consumers,  and that Mrs.  Fields  brand stores have,
         during fiscal 1997, achieved higher average revenue per core store than
         Original  Cookie stores.  As a result,  the Company intends to continue
         converting its core and to-be-franchised Original Cookie stores to Mrs.
         Fields brand  stores,  which it believes  will result in an increase in
         net  sales,  comparable  store  sales  and store  contribution  for the
         Company's cookie business.  Original Cookie stores represent 52% of all
         Company-owned  cookie  stores.  In  addition,  the  Company  intends to
         further  capitalize  on the  Mrs.  Fields  brand  name  by (i)  further
         developing and expanding new channels of distribution for the Company's
         products,  including  kiosks and carts in malls,  airports,  convention
         centers,  office buildings,  street fronts and sports  complexes,  (ii)
         increasing the emphasis on the mail order business and (iii) developing
         and  capitalizing  on licensing  opportunities  such as co-branding the
         Mrs.  Fields  concept with  prominent  names in the  retailing and food
         service  industry,  expanding  licensing  agreements with the Company's
         existing  licensees,  entering into new licensing  agreements with food
         service  operators (such as the Company's  existing  arrangements  with
         ARAMark,  Host Marriott and United  Airlines),  and developing  product
         line  extensions,  such as  frozen  cookie  dough and  in-store  bakery
         products to be sold in supermarkets and other convenient locations.

          Capitalize  on the Strong  ?Pretzel  Time?  Brand  Name.  Through  the
         acquisition  of its 60%  controlling  interest  in  Pretzel  Time,  the
         Company has obtained the use of the ?Pretzel  Time?  brand name, one of
         the leading brand names in the pretzel  retailing  segment.  Management
         believes  that  there are  significant  opportunities  to  improve  its
         existing Hot Sam store operations by continuing to convert its core and
         to-be-franchised  Hot Sam stores to Pretzel Time  stores.  Pretzel Time
         stores have,  during fiscal 1997,  achieved  higher average revenue per
         core store and store  contribution than Hot Sam stores.  Hot Sam stores
         represent 56% of all Company-owned pretzel stores.  Management believes
         that the conversion to the Pretzel Time name will result in an increase
         in net sales,  comparable  store sales and store  contribution  for the
         Company's pretzel business. In addition, the Company believes there are
         significant new Pretzel Time franchising opportunities.

          Develop New Company-Owned and Franchised  Stores. The Company plans to
         build  and  franchise  new  stores,  as well as carts  and  kiosks,  in
         existing and new markets.  The Company has identified over 100 mall and
         non-traditional   locations,   such  as   amusement   parks  and  other
         entertainment  centers,  that it believes would be ideal for cookie and
         pretzel stores.  During 1998, the Company intends to focus primarily on
         franchising  approximately  38 and 14 new  cookie and  pretzel  stores,
        
<PAGE>

         respectively.  After 1998, the Company intends to add  approximately 15
         new Company-owned  cookie and 10 new  Company-owned  pretzel stores per
         year and to  franchise  approximately  25 new cookie and 25 new pretzel
         stores  per  year.  In  addition  to  pursuing  new  store  development
         opportunities  within  the United  States,  the  Company  plans to grow
         internationally by expanding its franchise operations. As of January 3,
         1998,   there  were  81  franchised   Mrs.  Fields  brand  stores  open
         internationally   and   approximately  200  Mrs.  Fields  brand  stores
         committed for development by franchisees over the next several years in
         Latin America, Canada and Asia.

          Realize  Purchasing  and  Overhead  Cost  Savings.  As a result of the
         Pretzel Contributions,  the Company expects to realize significant cost
         savings from the elimination of duplicative  administrative  functions,
         the consolidation of management  information  systems and the reduction
         of the cost of food and  other  supplies  as a result  of its  enhanced
         purchasing  power with vendors.  Management  believes that  incremental
         pre-tax cost savings would have totaled  approximately $1.1 million for
         the fiscal year ended January 3, 1998.

          Pursue  Further  Strategic  Acquisitions  of Related  Businesses.  The
         Company intends to selectively  pursue strategic  acquisitions in order
         to expand its geographic  presence and achieve operating  efficiencies.
         The Company's  management has  demonstrated its ability to identify and
         integrate new  businesses  through its  acquisitions  of the cookie and
         pretzel  businesses of Original  Cookie and Hot Sam,  respectively,  in
         September 1996. Among other  acquisitions that it has been considering,
         the Company has recently been in  discussions  concerning  the possible
         acquisition  by the Company of GACC or some of its owned or  franchised
         stores.  No  agreement  with  respect  to such a  transaction  has been
         concluded, and there can be no assurance that such an agreement will be
         concluded.


Product Offerings

         The Company's  product  offerings  consist primarily of (i) fresh baked
cookies,  brownies,  muffins,  and other  baked goods and (ii) fresh baked sweet
dough and ?Bavarian?  style pretzels. During fiscal year 1997, pro forma for the
Pretzel Contributions, the Company's revenue mix consisted of the following:

               Cookies and Brownies..................................    58%
               Pretzels..............................................    20%
               Beverages.............................................    19%
               Other.................................................     3%

         Cookies.  The primary  products of the  Company's  cookie  stores are a
variety of cookies,  which are baked in view of  customers  throughout  the day.
Secondary  product lines include several varieties of brownies,  muffins,  other
baked  goods,  gourmet  coffees  and other  beverages.  Mrs.  Fields  stores and
Original Cookie stores also sell decorated cookies which are extra-large cookies
decorated  with  customer-selected   slogans  purchased  as  gifts  for  special
occasions,  such as birthdays,  Valentine's  day,  Father's day and Easter.  The
Company  plans to emphasize  baking and marketing  decorated  cookies to enhance
sales in Mrs. Fields and Original Cookie brand stores.

         Baked  products  are made  using  only  pure,  high  quality,  vanilla,
chocolate,  raisins, nuts and other ingredients. To maintain product quality and
consistency  at both  Company-owned  and  franchised  stores,  Mrs.  Fields  and
Original  Cookie  stores  use  centrally  manufactured  frozen  dough,  which is
manufactured  by outside  suppliers  according  to  proprietary  formulas of the
Company.  All products must pass strict  quality  assurance and control steps at
both the manufacturing plants and the stores.

         Pretzels.  Through its Hot Sam and  Pretzel  Time  stores,  the Company
offers a wide variety of  fresh-baked  pretzels.  Pretzels have become a popular
snack due to consumers' attraction to salted snacks and the increased demand for
snacks that are low in fat and cholesterol.

         Hot Sam is the largest U.S.  retailer of fresh-baked  ?Bavarian?  style
pretzels,  which are  traditional  soft pretzels.  Pretzel Time stores offer all
natural, hand-rolled sweet dough pretzels prepared with a variety of flavors and
special  toppings,  including  cheddar cheese,  cream cheese and pizza sauce. In
addition,  Pretzel Time stores offer  specialty  pretzels and related  products,
such as cinnamon  pretzels  and  cinnamon  twists,  as well as several  recently
introduced pretzel products,  such as pretzel dogs,  chocolate chip pretzels and
caramel crunch pretzels.

         Product  Development.  The  Company  maintains  a  product  development
department  which  continually  creates  and tests new  products  to attract new
customers and revitalize the interest of current  customers.  Once a new product
is identified, the Company develops prototypes to determine the initial formula.
For Mrs. Fields products, the formula is then scaled up for test production runs
at one or more  approved  facilities.  Once the  product  has been  successfully
produced, ingredient specifications, formulas, manufacturing processes, finished
product  specifications,  shelf life,  storage and  distribution  procedures are
established.  The new  product is either  immediately  launched  throughout  the
system,  as in the case of  seasonal  items or simple line  extensions,  or test
marketed in a limited  number of stores.  After a trial period to evaluate  both
consumer response and store operations' ability to handle the new product, it is
fully commercialized,  modified or discontinued. The Company continually reviews

<PAGE>

its product mix in an effort to maximize  daytime  offerings and  profitability.
For example,  new muffin flavors,  bagels,  croissants and a revitalized  coffee
program were introduced to enhance morning  offerings,  as cookies begin selling
primarily after mid-day.

         In the cookie  business,  product  development  efforts  are  currently
focused on a fresh-baked,  sugar-free  cookie dough and other products,  such as
low-fat  brownies,  reduced-fat  cookies and seasonal items that are designed to
capitalize  on  consumer  trends  and  draw  interest  to  the  Company's  store
locations.   In  the   pretzel   business,   the   Company   has  been   testing
?made-from-scratch?  hand  rolled  pretzels,  which  serve as a  platform  for a
variety of other products, such as jalapeno, cinnamon raisin and garlic pretzels
with  a  sweet  dough  base,   meat  and  cheese  filled  pretzel   pockets  and
pretzelwiches (pretzel bun sandwiches).


Store Operations

     Store Base. As of January 3, 1998, the Company's store portfolio  consisted
of 481 Company-owned stores, 306 domestic franchised locations, 81 international
franchised  locations  and 166 licensed  locations.  By concept,  the stores are
distributed as follows:
<TABLE>
<CAPTION>

                                                                    Domestic   International
                                                        Owned(1)   Franchised   Franchised    Licensed     Total
<S>                                                       <C>          <C>          <C>          <C>        <C>
Mrs. Fields...........................................    144          165          81           166        556
Original Cookie(2)....................................    155            -           -             -        155
                                                          ---          ---         ---           ---        ---
        Cookie Subtotal..............................     299          165          81           166        711
                                                           ---         ---         ---           ---        ---

Pretzel Time..........................................     80          141           -             -        221
Hot Sam(3)............................................     102           -           -             -        102
                                                           ---         ---          ---          ---        ---
         Pretzel Subtotal.............................     182         141           -             -        323
                                                           ---         ---          ---          ---        ---
          
              Totals..................................     481         306           81          166       1,034
                                                           ===         ===          ===          ===       =====
</TABLE>
- ---------------

(1)  Includes a total of 102 stores,  consisting of 21 Mrs.  Fields  stores,  43
     Original Cookie stores, 12 Pretzel Time stores and 26 Hot Sam stores,  that
     the Company intends to close or franchise by the end of 1999.

(2)  The Company intends to convert  Original Cookie brand stores to Mrs. Fields
     brand stores.

(3)  Includes 10 stores  previously  converted from Hot Sam to Pretzel Oven. The
     Company intends to convert all such stores to the Pretzel Time concept.



<PAGE>


         Configuration.   The   Company   has   developed  a  number  of  retail
configurations  which have wide  application  and  adaptability  to a variety of
retail environments. In addition to the stores that have been designed for prime
mall locations,  the Company has developed other formats  intended to extend its
presence  within and beyond mall  locations.  The  introduction  of frozen dough
technology  has led to a number of new store  configurations,  expanded  product
offerings in smaller outlets and non-traditional formats.

         Cookie Stores. All stores are uniformly designed in accordance with the
Mrs. Fields or Original Cookie prototype, making extensive use of glass, painted
wood, brass, mirrors,  lighting and point-of-sale displays intended to create an
upscale,  open and  inviting  look.  Stores also  attractively  and  efficiently
display their  fresh-baked  products  using  custom-made  showcases.  Store size
ranges from 350 to 800 square feet, and the typical Company-owned store is about
600  square  feet  with a  minimum  of about 15 linear  feet of  counter  space.
Locational  possibilities  for new stores include high traffic  regional  malls,
central downtown shopping districts and recreational shopping environments.

         The Company and its  franchisees  and  licensees  also  operate  cookie
kiosks and carts in certain malls on a year-round basis.  Kiosks have 100 to 200
square  feet of retail  space,  supported  by off-site  storage and  preparation
space.  Carts have 40 square feet. Because of their small size, carts and kiosks
do  not  have  baking   equipment,   and  are  supplied  cookie  products  by  a
fully-equipped  store usually located in the same mall. The Company plans to add
baking  equipment to carts and kiosks in malls,  airports,  convention  centers,
office  buildings,  street  fronts and sports  complexes,  giving these  outlets
greater  flexibility in the products they can offer.  All designs contain retail
display,  small  freezers  and cash  registers.  The  Company  sees  significant
expansion  opportunities from the use of carts, which create incremental revenue
at a relatively low cost.


<PAGE>



         All of the retail store configurations are executed to include the same
high-quality  marketing,  merchandising and design features which customers have
come to expect from the Company.  The store designs are bright with high-profile
trademark  identity.  All products are baked  throughout the day on the premises
with ovens  located in full view of the  customer to support  the  ?fresh-baked?
image.

         Pretzel  Stores.  Hot Sam stores are  uniformly  designed in accordance
with the Hot Sam brand, making extensive use of tile, stained wood, lighting and
point-of-sale  displays  intended to create an upscale,  open and inviting look.
Stores  also   attractively   and  efficiently   display  their  products  using
custom-made  showcases.  The typical  Company-owned  pretzel  store is about 500
square feet.

         Pretzel  Time  outlets  have an average size of 700 square feet in both
kiosks and store locations. Pretzel Time stores are designed to enable customers
to  enjoy  watching  the  pretzels  being  rolled,   twisted  and  baked,  which
underscores freshness and lends to the concept's growing appeal.

         Location  and  Leasing.   Locational  possibilities  include  any  high
pedestrian  traffic areas,  including  second  locations  within malls,  airport
concourses,  office building lobbies,  hospitals,  universities,  stadiums,  and
supermarket   foyers.   Taking  the  impulse   nature  of  its   business   into
consideration,  the  Company  tries  to  locate  its  outlets  in  areas of high
pedestrian  traffic,  with easy  proximity to  pedestrian  traffic flow and at a
distance from other food providers of any kind.

     The majority of the Company's  stores are located in shopping  malls,  with
the vast majority of these malls  falling into the ?A? and ?B?  classifications,
or the better-quality  malls in the country. As of January 3, 1998, the Company,
including franchise locations, has a presence in 90% of the top 150 (as measured
in sales  per  foot)  "A" and "B"  malls in the  country.  Malls in ?A?  and ?B?
classifications generally have the following characteristics:

                -  Size greater  than 700,000  square feet 
                -  Sales per square foot greater than $300
                -  Population  density  greater  than  150,000  people  within a
                -  five-mile  radius 
                -  Median  family income  greater than $50,000
                -  Generally   supported  by  national  fashion  anchor  tenants
                -  Located to minimize competition from other malls

         Marketing and Advertising.  The Company's in-house marketing department
and an outside promotional agency market products  emphasizing product sampling,
local store  marketing  and brand name  identification.  The Company  advertises
primarily at the store level, rather than through mass media, using the aroma of
fresh-baked  cookies and the  attractive  arrangement  of  finished  products to
create a store ambiance that is conducive to sales. The Company cultivates local
customer  loyalty by offering  regular 20% discounts to employees in malls where
stores are located and occasional other discounts.  The Company historically has
spent relatively little on paid advertising, relying mainly on in-store signage,
promotions and the public relations of Debbi Fields,  who makes store visits and
local media  appearances  throughout  the country  and  internationally  for the
Company.  In addition to posters and display of products,  the Company  promotes
products by offering special  packaging and selling other  promotional  items. A
recent promotion for the Company's 20th  anniversary  featured a tie-in with the
popular Peanuts  characters from the syndicated comic strip, a sweepstakes,  and
gifts with  purchases.  The Company is currently  working on developing  catered
corporate  accounts for both  Company-owned  and  franchised  stores and will be
building  awareness of products  geared toward  corporate  accounts at the store
level for the local market area and through  catalogue  sales.  The Company also
promotes its products as gifts, particularly at holiday time.
<PAGE>

         Mail  Order  Business.  The  Company's  mail order  division  markets a
variety  of  fresh-baked  and other  gift  items  through  its mail  order  gift
catalogue using toll free telephone numbers, including ?1-800-COOKIES.? The mail
order  division  had $3.8  million in revenues in fiscal year 1997.  The Company
believes that there is  significant  potential in the mail order business and is
developing  this division by targeting both corporate  customers and individuals
with a history of purchases  at Mrs.  Fields  stores.  Sales from the mail order
division for fiscal year 1997 have increased  approximately 32.1% over sales for
fiscal year 1996.

         Customer  Profile.  The Company  believes  that its  products  are best
targeted to a demographic  profile which is relatively  young, with upper-middle
income levels.  At the time of a May 1994 study, 66% of Mrs.  Fields'  customers
were female and 34% were male, the mean age of a customer was 35.1 years of age,
and 57% of  customers  had a  household  income of $50,000 or more.  The Company
believes that this demographic profile remains valid.

         Seasonality.  The Company's sales and  profitability in both the cookie
business and the pretzel  business are subject to seasonal  fluctuation  and are
traditionally  higher during the Thanksgiving  and Christmas  holiday season and
other  gift-giving  holidays  due to  increased  mall  traffic and holiday  gift
purchases.

Supplies and Distribution

         Ingredients  and  Supplies.  The Company  relies  primarily  on outside
suppliers and  distributors  for the ingredients  used in its products and other
items used in its stores.  Mrs.  Fields stores  receive  frozen  products,  made
according to  proprietary  recipes of the Company,  from the  Company's  primary
supplier,  Van Den Bergh  Foods  Company  (?VDB?).  VDB uses  stringent  quality
controls in testing ingredients and manufacturing, and products are not released
for  distribution  unless  they pass all quality  control  steps,  including  an
evaluation  of the finished  baked  product.  VDB's  contract for making  frozen
products  for the Company is renewable  every three  years.  Hot Sam buys frozen
pretzel dough from J&J Foods, Inc. Pretzel Time stores buy a proprietary dry mix
from  selected  distributors  and mix and bake  pretzels at  individual  stores.
Pretzel Time franchisees buy from various distributors.

         Most supplies  other than dough (such as beverages and paper  products)
are ordered from  distributors  by either the Company or the  franchisee and are
directly  shipped to the store.  The Company  sells  exclusively  Coca Cola soft
drinks in Mrs.  Fields,  Original  Cookie and Hot Sam stores  under an agreement
with  Coca-Cola  USA  Fountain,  and recently  entered  into an  agreement  with
Coca-Cola USA Fountain to sell on an exclusive basis in its Pretzel Time stores.

         Distribution.  Blueline Distribution  (?Blueline?) handles distribution
of perishable and non-perishable items to Mrs. Fields and Original Cookie stores
weekly.  Blueline owns and maintains all of the inventory,  but is authorized to
purchase  inventory items only from authorized  vendors at prices that have been
negotiated by Mrs.  Fields.  Hot Sam distributes  perishable and  non-perishable
items weekly to stores using seven different  regional  distribution  companies.
Pretzel  Time  franchisees  use a variety of  distributors.  The  Company  ships
equipment related items, including smallwares equipment and oven parts, directly
from a public warehouse in Cleveland, Ohio.

Management Information Systems

         The  Company  has  made a  substantial  investment  in  developing  its
point-of-sale  (?POS?) system,  which gathers  information  transmitted daily to
corporate  headquarters from most of the Mrs. Fields brand core stores.  The POS
system  tracks  sales  from the point of  purchase  through a central  mid-range
computer to store,  district and corporate  management,  allowing  management to
track  performance  data and react quickly to  developments  at the store level.
Information transmitted from the Company-owned stores on daily sales permits the
Company,  among  other  things,  to monitor  performance  across the  network of
stores.  Most Company-owned Mrs. Fields stores are equipped with a Sharp A570 or
Sharp 3110 POS register and an IBM computer,  enabling  store  managers to track
and report daily customer  traffic  counts,  sales,  average  ticket,  inventory
levels and labor costs.  The Company is upgrading  its  back-office  system to a
Windows 95  environment  and is currently  upgrading  all Mrs.  Fields stores to
Pentium 133  machines.  The Company  plans to install its  upgraded  back-office
system,  along with the POS  registers  and  Pentium 133  machines,  in its core
Original Cookie and Hot Sam stores by late 1998.


<PAGE>



         Management has assessed the Year 2000 issue and has determined that all
financial software, corporate networks, the AS400 system and all other corporate
systems are Year 2000 compliant. The systems used for collecting sales data from
retail  locations are not Year 2000  compliant.  It has been determined that the
sales  collection  system will be replaced.  This project is currently  underway
with  initial  roll-out  into  retail  locations  beginning  in August 1998 with
completion to all locations by August 1999.  The estimated  cost of the project,
which  is being  completed  with  the  assistance  of  outside  consultants,  is
$300,000.

         The Company  believes  that it can improve  operating  efficiencies  by
introducing its improved system into all acquired  Company-owned  stores.  There
can be no assurance that the Company will successfully  integrate this system or
that a fully integrated system will be achieved within budget. Therefore,  there
can be no assurance that the financial  condition and results of operations will
not be adversely affected by the attempts to integrate the POS system.

Store Management

         Management  Structure.  The Company monitors all  Company-owned  stores
with a  regionally-based  staff  of  district  sales  managers.  District  sales
managers are  responsible  for monitoring all cookie and pretzel stores in their
territory. Until recently, franchisees had been monitored by a separate staff of
regionally-based franchise operations consultants.  The Company has consolidated
the franchise  operations  consultants  with the district sales  managers.  As a
result each district sales manager is responsible  for overseeing  approximately
30  Company-owned  or  franchised  cookie and pretzel  stores  within his or her
region.  Each  district  sales  manager  reports  to one of the  three  regional
vice-presidents  of store  operations.  The field staff is also  responsible for
introducing   new  products  and  processes  to  the  stores,   ensuring  proper
implementation and quality control.

         Management  Incentives.  Each  store  has an  on-site  management  team
consisting  of a  manager  and  an  assistant  manager.  The  store  manager  is
responsible for hiring, training and motivating store personnel. Each manager of
a  Company-owned  store is eligible for salary  increases and bonuses based upon
the  performance  of  his or her  store,  including  sales,  profits  and  store
appearance.  The Company  believes  that its  incentive  and other  programs for
management  have  achieved  a strong  retention  rate for  managers.  72% of the
Company's  district  sales managers have been with the Company for at least four
years (67% for over five years),  and 51% of the Company's  store  managers have
been with the Company for at least four years (40% for over five years).

         Training.  The Company believes store managers are a critical component
in creating an effective  retail  environment,  and  accordingly  has  developed
ongoing programs to improve the quality and  effectiveness of its store managers
and to increase  retention  rates.  New store  managers are required to attend a
two-week  training program at the Company's Salt Lake City training facility and
ongoing  training  courses  in  new  products,  standards,  and  procedures  are
available throughout the year to all Company personnel.

Franchise Operations

         In accordance  with the Company's  business  strategy,  the Company has
been selling, and expects to continue to sell, selected  Company-owned stores to
franchisees to reduce costs,  increase  profitability  and provide for liquidity
and development of additional stores in the future. The Company also is actively
seeking to franchise new Mrs. Fields stores.

         Cookie Business.  Each franchisee pays the Company an initial licensing
fee of $25,000 per Mrs. Fields store location and is responsible for funding the
building-out  of the new  store  and  purchasing  initial  dough  inventory  and
supplies,  at a total cost of  approximately  $200,000  (including  the  initial
franchise  fee),  although  the cost of  opening a new  store can vary  based on
individual  operating and location costs. The Company also charges franchisees a
fee to handle equipment purchases and to provide other assistance in helping the
franchisee  to set up  operations.  After a store is set up, a  franchisee  pays
royalty fees to the Company of 6% of the franchised  store's annual gross sales,
and an  advertising  fee of 1% of  annual  gross  sales.  The  Company  does not
currently anticipate franchising Original Cookie stores.

         The Mrs. Fields  franchising  program has received national  prominence
and recognition.  The March 1996 issue of Income Opportunities rated Mrs. Fields
29th in its top 200  franchisor  rankings.  Entrepreneur  magazine  in its  1996
Franchise  500 edition  ranked Mrs.  Fields  number one in the  specialty  baked
products category and 44th in its top 500 rankings of franchisors. Additionally,
Mrs. Fields has consistently been ranked first in the retail cookie category for
franchising  opportunities  by  national  publications  such as  Working  Woman,
Success and Business Start-Ups.


<PAGE>



         Franchisees come from a wide variety of business  backgrounds and bring
with  them  different  operating  styles  and  business  objectives.  Among  the
Company's franchisees are full-time store operators,  passive investors, retired
professionals and people seeking a second source of income. The majority of Mrs.
Fields  franchisees  own one store. As of January 3, 1998, the five largest Mrs.
Fields  franchisees  operated 30 stores,  and the largest Mrs. Fields franchisee
operated twelve stores.

         Pretzel  Business.  The Company does not franchise Hot Sam stores.  The
Company is a franchisee of 80 Pretzel Time stores, with rights to sub-franchise,
if desired.  Each  franchisee  pays  Pretzel  Time an initial  licensing  fee of
$25,000 per new Pretzel Time store location and will be responsible  for funding
the building-out of the new store and supplies, at a total cost of approximately
$190,000 to $240,000 (including the initial franchise fee), although the cost of
opening a new store can vary based on individual  operating and location  costs.
Pretzel Time also charges franchisees a fee to handle equipment purchases and to
provide other assistance in helping the franchisee to set up operations. After a
store is set up, a  franchisee  pays  royalty  fees to Pretzel Time of 7% of the
franchised store's annual gross sales, and a marketing fee of 1% of annual gross
sales.

         Franchisee Recruiting and Training.  Mrs. Fields has been successful in
recruiting  franchisees and completing  franchise  transactions  and believes it
will  continue  to  realize  significant  cash  flow  from  franchising  by  (i)
emphasizing the use of proprietary  dough that minimizes  product quality issues
and ensures a consistent  product  across all outlets,  (ii)  frequent  quality,
service and cleanliness  evaluations of franchised stores by operations  support
staff and (iii) initial and continuing  training of franchisees to improve their
financial and retail sales skills.

         The  Company  believes  its  franchisees  are a critical  component  in
creating an effective  retail  environment,  and  accordingly  makes its ongoing
programs  available to franchisees  to improve their quality and  effectiveness.
Franchisees are required to attend a two-week  training program at the Company's
Salt Lake City training  facility and ongoing  training courses in new products,
standards,  and procedures  are available  throughout the year to all franchisee
personnel.

Licensing

         In the past few years,  the Company has utilized a ?branding?  strategy
which  has  capitalized  on the  highly-recognized  Mrs.  Fields  brand to build
traffic,  expand sales,  improve market share,  and to increase  profits through
cultivating   alternative   channels  of   distribution.   The  following  is  a
comprehensive  list of segments,  with examples of current  licensees within the
Company's system:

         Concept  Licensing.  The Company has developed a licensing  program for
non-mall  retail  outlets that  enables the Company to enter  difficult-to-reach
markets  and  facilitate  brand  exposure  through  ?presence?   and  ?prestige?
marketing.  The Company's  licensees duplicate the Mrs. Fields store concept and
purchase  dough  from  the  Company's  various  distributors.  Several  of these
licensees are contract management companies that manage and operate food service
in host locations.  The Company's  licensees and their  respective  distribution
channels include Host Marriott  (airports and travel plazas),  ARAMark (stadiums
and convention centers) and Holiday Inn Worldwide (hotels).

         Retail  Licensing.  The  Company  plans  to  capitalize  on  its  brand
awareness and the  perception  of quality among  consumers to expand the product
line  to  include  products  sold  in  other  retail   environments,   including
refrigerated  dough,  dry-mix  and  non-food  products,  and other  applications
outside the original  scope of the  Company's  retail  cookie store  concept.  A
current example is Legacy Brands,  which has the exclusive North American rights
to retail frozen dough and offers Mrs. Fields Cookies throughout the supermarket
industry. Another licensee is YES! Entertainment,  which has a license to market
the Mrs.  Fields  Baking Oven for  children  sold in most toy stores and through
mass merchandisers.

         Supply  Licensing.  The Company  currently has an agreement with United
Airlines under which its mail order  division  sells cookies to United  Airlines
and allows United  Airlines to promote the Mrs. Fields brand and products to its
first-class customers.  The Company is pursuing similar relationships to compete
with other manufacturers' brands selling in this channel of business.

Competition

         The Company competes for both leasing  opportunities and customers with
other cookie and pretzel retailers, as well as other confectionery,  sweet snack
and specialty food retailers, including cinnamon rolls, yogurt, ice cream, baked
goods and candy shops.  The specialty  retail food and snack  industry is highly
competitive with respect to price, service, location and food quality, and there
are many  well-established  competitors with greater resources than those of the
Company.  The  Company  competes  with  these  retailers  on the basis of price,
quality, location and service. The Company faces competition from a wide variety
of sources,  including such companies as GACC, Cinnabon, Inc., TCBY Yogurt Inc.,
Auntie Anne's Soft Pretzels, PretzelMaker and Baskin-Robbins 31 Flavors.


<PAGE>


Properties

         As of January 3, 1998, the Company  leased 763 retail stores,  of which
282 were subleased to franchisees under terms which cover all obligations of the
Company  thereunder.  Under its  franchise  agreements,  the Company has certain
rights to gain control of a retail site in the event of default  under the lease
or the franchise  agreement.  Most of the Company's operating leases provide for
the payment of lease rents plus real estate taxes, utilities,  insurance, common
area  charges and certain  other  expenses,  as well as  contingent  rents which
generally range from 8% to 10% of net retail store sales in excess of stipulated
amounts.  See  ?Risk  Factors-Dependence  on  Real  Estate  Leases;   Continuing
Obligations on Leases.?

         The Company currently leases approximately 20,000 square feet of office
space in Salt Lake City, Utah for its corporate  headquarters.  The Company owns
substantially all of the equipment used in Company-owned  retail outlets and its
corporate  headquarters.  The  Company  has  recently  signed a new lease for an
additional  31,000 square feet of office space.  The Company intends to relocate
its  corporate  offices to the new location  during the second  quarter of 1998.
Product development, training and mail order operations will continue to operate
in the existing office space.

Employees

         As of January 3, 1998, the Company had approximately 4,007 employees in
Company-owned  stores,  of  whom  approximately  767  were  store  managers  and
assistant  store  managers,  45 were full-time  sales  assistants and 3,195 were
part-time sales  assistants.  The typical Company store employs five to thirteen
employees.  During the period from November  through  February,  the Company may
hire as many as 580 additional  part-time  employees to handle  additional  mall
traffic. Most employees are paid on an hourly basis, except store managers.  The
Company's  employees are not unionized.  The Company has never  experienced  any
significant work stoppages and believes that its employee relations are good.

         Many of the  Company's  employees  are paid hourly rates based upon the
federal  minimum wage. The federal minimum wage increased from $4.75 to $5.15 on
September 1, 1997. As of January 3, 1998, 2,167 of the Company's 4,007 employees
in  Company-owned  stores earned the federal minimum wage. The September 1, 1997
minimum  wage  increase is expected to  negatively  impact the  Company's  labor
costs,  increasing  wages by  approximately  $316,000  annually,  but management
believes  this  impact  can  be  negated  in  the  long-term  through  increased
efficiencies  in  its  operations  and,  as  necessary,   through  retail  price
increases.

Trademarks

         The  Company  is the  holder  of  numerous  trademarks  that  have been
federally  registered  in the  United  States  and in  substantially  all  other
countries located  throughout the world. The Company is a party to disputes with
respect  to  trademarks  none of which,  in the  opinion  of  management  of the
Company, is material to the Company's  business,  financial condition or results
of operations.

Legal Proceedings; Government Regulation

         In the ordinary course of business,  the Company is involved in routine
litigation,  including  franchise  disputes and  trademark  disputes.  Except as
described below, the Company is not a party to any legal  proceedings  which, in
the opinion of management of the Company, after consultation with legal counsel,
is  material  to the  Company's  business,  financial  condition  or  results of
operations.

         The Company has recently been in  discussions  concerning  the possible
acquisition by the Company of GACC or some of its owned or franchised stores. No
agreement with respect to such a transaction has been  concluded,  and there can
be no assurance that such an agreement will be concluded.

         In connection with those  discussions,  on or about September 12, 1997,
nine  franchisees  of GACC filed an action in the Superior  Court of New Jersey,
Mercer County, against the Company, Capricorn and other defendants,  challenging
a  possible  acquisition  of GACC by the  Company.  Goldberg,  et al.  v.  Great
American Cookie  Company,  et al.,  Docket No.  MER-L-3502-97  (Super Ct. Mercer
County).  The  complaint  asserts  that the  proposed  sale  violates  Illinois,
Indiana,  Maryland,  New Jersey  and  Virginia  franchise  law,  violates  North
Carolina,  South Carolina and Texas unfair trade  practices  acts,  breaches the
plaintiffs'  franchise contracts and tortiously  interferes with the plaintiffs'
actual and prospective  contractual  relationships.  Management believes that it
has good and  meritorious  defenses to the action.  Currently  there are ongoing
negotiations between the parties. The Plaintiffs have given the defendants until
February 2, 1998 to file an answer.

         The Company's stores and products are subject to regulation by numerous
governmental  authorities,  including,  without limitation,  federal,  state and
local  laws  and  regulations   governing  health,   sanitation,   environmental
protection, safety and hiring and employment practices.


<PAGE>


                                   MANAGEMENT


Directors and Executive Officers

         The  following  table  sets forth  certain  information  regarding  the
executive officers and directors of Mrs. Fields as of January 3, 1998.
<TABLE>
<CAPTION>
<S>                                      <C>    <C>
Name                                     Age                     Title
- ----                                     ---                     -----
Larry A. Hodges.......................    48    Director, President and Chief Executive Officer
L. Tim Pierce.........................    46    Senior Vice President, Chief Financial Officer and Secretary
Pat W. Knotts.........................    43    Senior Vice President of Operations
Julie Byerlein........................    39    Senior Vice President of Marketing and Licensing
Garry Remington.......................    45    Senior Vice President of Real Estate
Michael R. Ward.......................    39    Vice President of Administration and Legal Department
Herbert S. Winokur, Jr................    54    Chairman of the Board of Directors
Richard Ferry.........................    59    Director
Debbi Fields..........................    41    Director
Nat Gregory...........................    50    Director
Walker Lewis..........................    53    Director
Peter Mullin..........................    56    Director
Gilbert Osnos.........................    67    Director
</TABLE>

     Mr. Hodges has been President and Chief  Executive  Officer of MFI and Mrs.
Fields since March 1994, and a Director since April 1993. From 1992 to 1994, Mr.
Hodges was the Chief Executive  Officer of Food Barn Stores,  Inc. (Kansas City,
Missouri).  Earlier Mr.  Hodges was a consultant  to various  manufacturers  and
retailers.  For 25 years,  Mr. Hodges was with American  Stores Company where he
served as President of two of its subsidiaries ranging in annual sales from $600
million  to $2.3  billion.  Mr.  Hodges has over 32 years of  experience  in the
retail field serving as president of four supermarket  chains and consultant and
director to large food companies. Mr. Hodges is a director of Ameristar Casinos,
Inc., Coinstar, Inc. and Pretzel Time, Inc.

     Mr.  Pierce has been Senior Vice  President  of MFI and Mrs.  Fields  since
December 1991, and Chief  Financial  Officer since August 1993. He was appointed
Corporate  Secretary  in April  1995.  Since  joining  MFI in 1988 and  prior to
becoming  Senior Vice  President,  Mr.  Pierce had served as Vice  President  of
Finance.  He was also an Audit  Manager and a Senior  Audit  Manager  with Price
Waterhouse  in Salt Lake City,  Utah,  and New York,  New York.  Mr. Pierce is a
certified  public  accountant  and has also served on the Board of  Directors of
Mountain  America  Credit  Union and  currently  serves as a Director of Pretzel
Time, Inc.

     Mr.  Knotts has been Senior Vice  President of Mrs.  Fields  since  October
1996. Mr. Knotts'  responsibilities  include all aspects of store operations and
related  support  functions.  Between  January 1992 and October 1996, Mr. Knotts
served as Executive  Vice  President of Operations  for Original  Cookie and Hot
Sam,  where he was  responsible  for store  operations,  marketing,  purchasing,
construction  and store  design.  Mr.  Knotts also held the position of Regional
Vice President of Stores for Silo Inc., a $1 billion  consumer  electronics  and
major appliance chain.

     Ms.  Byerlein has been Senior Vice President of Mrs. Fields since May 1997.
Ms.  Byerlein's  responsibilities  include all aspects of  marketing,  including
development and  implementation,  product  assortment and  merchandising,  brand
championship and new business  development.  From 1989 to 1997, Ms. Byerlein was
with Chef America, Inc., manufacturer of Hot Pockets brand sandwiches,  first as
Marketing Director and then as Vice President of Marketing.

     Mr.  Remington has been Senior Vice President of Real Estate of Mrs. Fields
since July 1997. Mr.  Remington's  responsibilities  include all aspects of real
estate,  store construction,  remodels and lease  negotiations.  Between October
1996 and July 1997,  Mr.  Remington  served as Vice President of Real Estate for
Sbarro,  Inc. From 1994 to 1996, Mr.  Remington held the position of Senior Vice
President of Leasing for the Woolworth  Corporation,  with  responsibilities for
Footlocker, Champ Sports, Northern Reflections,  Afterthoughts,  and seven other
divisions,  and from 1992 to 1994, Mr. Remington was Vice President and Director
of Leasing for the Woolworth Corporation, which he joined in 1972.

     Mr. Ward has been Vice President of  Administration  for Mrs.  Fields since
September  1996.  Mr. Ward's  responsibilities  include  management of the Human
Resources Department,  Benefits and the Legal Department. Between 1991 and 1996,
Mr. Ward's  responsibilities  were overseeing the Legal Department and the Human
Resources  Department  for MFI. He is  admitted to practice  law in the State of
Utah.


<PAGE>



     Mr.  Winokur has been  Chairman of the Board of  Directors  of Mrs.  Fields
since its inception in September  1996.  Mr. Winokur is the Manager of Capricorn
Holdings, L.L.C. (?Capricorn Holdings?),  the General Partner of Capricorn. Mrs.
Fields is owned by MFH, a portfolio company of Capricorn which owns the majority
of MFH's stock.  Mr. Winokur is also the Managing  General  Partner of Capricorn
Investors,   L.P.  (?Capricorn  I?).  Capricorn  and  Capricorn  I  are  private
investment   partnerships,   organized   by  Mr.   Winokur  in  1994  and  1987,
respectively,  that focus on  investments in businesses  that require  financial
and/or  operating  restructuring  or  recapitalization.  Mr.  Winokur  is also a
Managing  Partner of Capricorn  Management,  G.P.,  which provides  advisory and
management  services  to  Capricorn,  and is a director of Enron  Corp.,  Nac Re
Corp., WMF Corp., and DynCorp.

     Mr.  Ferry  has been a  Director  of Mrs.  Fields  since its  inception  in
September   1996.   Mr.  Ferry  is   co-founder   and  Chairman  of   Korn/Ferry
International,  the world's leading  executive  search firm. Mr. Ferry is on the
Board of  Directors  of Avery  Dennison,  Dole Food  Company  and  Pacific  Life
Insurance Company.

     Debbi  Fields has been a Director of Mrs.  Fields  since its  inception  in
September  1996.  Debbi Fields founded a predecessor to Mrs.  Fields in 1977 and
served as President and Chief Executive Officer until 1993. She currently serves
on the Board of several  non-profit  organizations  and lectures  throughout the
United  States to Fortune 500  companies.  Debbi Fields is a director of Outback
Steakhouse, Inc.

     Mr.  Gregory  has been a Director of Mrs.  Fields  since its  inception  in
September  1996.  Since  1993,  Mr.  Gregory  has served as  Chairman  and Chief
Executive  Officer of NATCO, an  international  supplier of oilfield  production
equipment,  which is a portfolio company of Capricorn I. Prior to that he served
as Executive  Vice President of Smith Barney from 1991 to 1993. Mr. Gregory is a
member and managing director of Capricorn Holdings,  L.L.C., the General Partner
of Capricorn, and a director of Marine Drilling Companies, Inc.

     Mr.  Lewis  has been a  Director  of Mrs.  Fields  since its  inception  in
September  1996.  Mr.  Lewis has been  Chairman  of Devon Value  Advisers  since
January  1997.  Prior to that,  for 20 years,  Mr.  Lewis  served as Chairman of
Strategic Planning Associates, specializing in shareholder value strategies. Mr.
Lewis was a Senior  Advisor at Dillon  Read & Co.,  Inc.  (?Dillon  Read?)  from
1995-1997  and  his  company,  Devon  Value  Advisors,  continues  to  act  as a
consultant to Dillon Read.  During 1994,  he was a Managing  Director of Kidder,
Peabody & Co.,  Inc.  From 1992 to 1994,  he was President of Avon North America
and Executive Vice President of Avon Products,  Inc. Mr. Lewis has served on the
Board of Directors of Owens Corning (since 1993),  American  Management Systems,
Incorporated (since 1995), Jostens, Inc. (since 1997), Marakon Associates (since
1995),  and was on the Board of  Directors  of Unilab  Corporation  from 1994 to
1997.

     Mr.  Mullin has been a  Director  of Mrs.  Fields  since its  inception  in
September  1996. Mr. Mullin founded  Mullin  Consulting,  Inc. in Los Angeles in
1969, and serves as its Chairman and Chief Executive Officer. He also co-founded
Strategic Compensation Associates and serves as Chairman of the firm's Executive
Committee.

     Mr.  Osnos  has been a  Director  of Mrs.  Fields  since its  inception  in
September  1996. Mr. Osnos has served since 1992 as Chairman of Osnos & Company,
which provides interim management to companies,  and Mr. Osnos served as interim
chief executive officer of County Seat Stores Inc. in 1996. He is also a founder
and past Chairman of the Turnaround Management Association,  which he has been a
member of since prior to 1992.  Prior to  September  1996,  Mr. Osnos was on the
Board of  Directors of MFI  beginning in 1993.  Mr. Osnos serves on the Board of
Directors of Furrs/Bishop's, Incorporated. Since the fall of 1997, Mr. Osnos has
also been a director of American Specialty Retail Group, Inc.


<PAGE>


Executive Compensation

     The following table sets forth  information with regard to compensation for
services  rendered  in all  capacities  to the  Company  by the Chief  Executive
Officer, the four most highly compensated  executive officers other than the CEO
who were serving as executive  officers at the end of the last completed  fiscal
year  and two  additional  individuals  for  whom  disclosure  would  have  been
provided,  but for the fact that the  individual was not serving as an executive
officer at the end of the last completed  fiscal year.  Information set forth in
the table reflects compensation earned by such individuals for services with the
Company or its subsidiaries.
<TABLE>
<CAPTION>

                                                   Summary Compensation Table

                                                                                Long Term Compensation
                                                                     ------------------------------------------             
                                      Annual Compensation                  Awards                 Payouts
                              -----------------------------------    --------------------  --------------------        
                                                                               Securities
                                                          Other     Restricted Underlying
Name and                                                  Annual       Stock    Options/    LTIP     All Other
Principal Position               Salary      Bonus     Compensation  Award(s)     SARs     Payouts Compensation
                        Year
                                  ($)         ($)         ($)           ($)        (#)        ($)      ($)
                              ----------- ----------  ------------- ---------- ----------  ------- ------------
<S>                     <C>    <C>           <C>        <C>         <C>         <C>         <C>        <C>                  
Larry Hodges            1997      $300,000   $185,412     $1,875         -          -         -          -
President and CEO       1996       262,834      -          1,656         -          -         -          -
                        1995       247,313   200,000       1,250         -          -         -          -

L. Tim Pierce           1997       175,000   103,607       1,111         -          -         -          -
Senior Vice President   1996       167,723      -          1,107         -          -         -        33,000(1)
and CFO                 1995       164,180    52,000       1,494         -          -         -        33,000(1)

Pat Knotts              1997       162,500    27,321         -           -          -         -          -
Senior Vice President   1996        172490   267,212 (2)     -           -          -         -        23,920(3)
Operations              1995        157635      -            -           -          -         -         2,912(4)

Michael Ward            1997       109,904    56,393        537          -          -         -          -
Vice President Legal    1996        83,020      -           526          -          -         -          -
and                     1995        83,095     8,650        442          -          -         -          -
Administration
 
Julie Byerlein(5)       1997       121,375      -             -          -          -         -          -
Senior Vice President   1996             -      -            -           -          -         -          -
Marketing and Licensing 1995             -      -            -           -          -         -          -

Keith Gerson(6)         1997       116,252    28,250                     -          -         -          -
Senior Vice President   1996       112,905      -           681          -          -         -          -
Franchising             1995       117,883    16,426        974          -          -         -          -

Bill Miko(6)            1997       106,777    13,661         -           -          -         -          -
Vice President          1996        98,168    16,570         -           -          -         -          -
Operations              1995        97,464      -            -           -          -         -          -

</TABLE>



(1)  Represents forgiveness of a loan made by the Company in 1993.
 
(2)  Represents payments under retention and employment agreements from Original
     Cookie/Hot Sam.
 
(3)  Represents payment of relocation  expenses of $20,920 and a grant of $3,000
     under the Original Cookie 401(k) plan.
 
(4)     Represents a grant under the Original Cookie 401(k) plan.
 
(5)     Started with the Company in May 1997.

     (6)  Keith Gerson and Bill Miko resigned from the Company in 1997.

Option Grants and Exercises

         Subject to definitive  documentation,  the Company's Board of Directors
approved a nonqualified  stock option plan, to be effective  September 18, 1996.
It is currently  expected that an option plan will be established  providing for
the  issuance  of up to 15% of  the  capital  stock  of MFH to  officers,  other
employees and  consultants of the Company.  The number,  type of award and terms
and conditions,  including any vesting conditions,  have not been determined. As
of January 3, 1998, no options had been granted under any option plan.


<PAGE>



Board Compensation

     Board  members,  other than  officers of the Company and Mr.  Winokur,  Mr.
Gregory and Ms.  Fields,  are  compensated  for  services  rendered  annually as
follows:  (i) $12,000  cash and (ii)  options on $30,000 of common  stock of the
Company.  The Board of Directors of Mrs.  Fields meets  regularly on a quarterly
basis and more often required.

Board Committees

     Three functioning committees of the Board have been organized including (i)
Executive  Committee,  (ii)  Compensation  Committee and (iii) Audit  Committee.
Following is a brief description of each of these committees.

     Executive Committee. The Executive Committee is composed of Messrs. Winokur
(Chairman),  Gregory and Hodges.  The purpose of this committee is to act on the
behalf of the entire Board of Directors between Board meetings.

     Compensation Committee. The Compensation Committee is composed of
Messrs.  Gregory (Chairman),  Mullin and Lewis. The purpose of this committee is
to ensure that the Company has a broad plan of  executive  compensation  that is
competitive and motivating to the degree that it will attract,  hold and inspire
performance  of managerial  and other key personnel of a quality and nature that
will enhance the growth and profitability of the Company.

     Audit  Committee.  The  Audit  Committee  is  comprised  of  Messrs.  Ferry
(Chairman) and Osnos. The purpose of the Audit Committee is to provide oversight
and  review of the  Company's  accounting  and  financial  reporting  process in
consultation with the Company's independent and internal auditors.

Indemnification and Compensation

         The  Company's  By-Laws  authorize the Company to indemnify its present
and former  directors  and officers  and to pay or  reimburse  expenses for such
individuals in advance of the final  disposition of a proceeding upon receipt of
an undertaking  by or on behalf of such  individuals to repay such amounts if so
required.

Employment Agreements

         All of the executive officers are parties to employment agreements with
the Company.  Each employment  agreement  provides for a period of employment of
two years (or three  years,  in the case of Larry  Hodges)  from the date of the
agreement,  subject to termination  provisions and to automatic extension of the
agreement.  Each employment agreement permits the employee to participate in any
incentive  compensation  plan  adopted by the Company to replace the Fiscal 1994
Incentive  Compensation  Plan of MFI, benefit plans and an equity-based  plan or
arrangement.  If the Company terminates  employment for cause or if the employee
terminates employment without good reason, the Company has no further obligation
to pay the employee.  If the Company terminates employment without cause, or the
employee  terminates  employment  with good reason,  the employee can receive in
severance  pay the  amount  equal  to the  product  of his or her  then  current
semi-monthly  base salary by the greater of the number of  semi-monthly  periods
from the  notice  of  termination  or  twenty-four  or  thirty-six  semi-monthly
periods,  plus a portion of any  discretionary  bonus that would  otherwise have
been payable. The employment  agreement prohibits the employee,  for a year from
the date of  termination  of employment  under the  agreement,  from becoming an
employee,  owner (except for  investments of not more than 3% of the equity of a
company   listed  or   traded  on  a   national   securities   exchange   or  an
over-the-counter  securities  market),  officer,  agent or director of a firm or
person that directly competes with the Company in a line or lines of business of
the Company that accounts for 10% or more of the Company's gross sales, revenues
or earnings before taxes.  The employment  agreements have customary  provisions
for vacation,  fringe benefits,  payment of expenses and automobile  allowances.
The employees who have such employment agreements, and their base salaries, are:
Larry Hodges,  President and Chief Executive Officer,  $300,000,  L. Tim Pierce,
Senior Vice President,  Chief  Financial  Officer and Secretary,  $175,000,  Pat
Knotts,  Senior Vice  President of  Operations,  $175,000,  Michael  Ward,  Vice
President of Administration and Assistant Secretary,  $125,000,  Julie Byerlein,
Senior Vice President of Marketing,  $175,000, and Garry Remington,  Senior Vice
President of Real Estate, $175,000.


<PAGE>


                           OWNERSHIP OF CAPITAL STOCK


         As of the  date of this  Prospectus,  all of the  capital  stock of the
Company is owned by MFH,  whose  address is 462 West  Bearcat  Drive,  Salt Lake
City, Utah 84115. More than 95% of the outstanding capital stock of MFH is owned
by Capricorn, whose address is 30 East Elm Street, Greenwich, Connecticut 06830.
Capricorn's  ownership interest in MFH is subject to reduction for stock options
and stock in MFH to be issued by the Company to its  management and directors as
described   under   ?Management-Option   Grants  and   Exercises?   and  "-Board
Compensation."



<PAGE>


                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

         Agreements  with Debbi Fields and  Affiliates.  In November  1996,  the
Company entered into a consulting  agreement (the  ?Consulting  Agreement?) with
Debbi Fields,  a director of the Company,  under which Debbi Fields  travels and
performs public  relations and  advertising  activities on behalf of the Company
for at least 50 days a year for a fee of  $250,000  per year,  with an option to
perform 20  additional  days a year for  additional  pay of $5,000 per day.  The
compensation  increases  by  10% a  year  beginning  on  January  1,  1999.  The
Consulting Agreement expires on December 31, 1999. The Company may terminate the
Consulting  Agreement for cause and Debbi Fields may  terminate  the  Consulting
Agreement  at any time.  Under the  Consulting  Agreement,  Debbi Fields may not
disclose any confidential  information of the Company, such as recipes and trade
secrets, and may not, without the prior written consent of the Company,  compete
with the Company.

         In addition,  the Company has a license  agreement  with FSG  Holdings,
Inc.,  a Delaware  corporation,  under  which  Debbi  Fields has a  nonexclusive
license to use certain trademarks, names, service marks and logos of the Company
in connection with book and television series projects. Debbi Fields is required
to pay 50 percent of any gross  revenues in excess of $200,000 that she receives
from the book and television series projects to the Company as a license fee.

         The Company  leases certain office space to an entity which is owned in
part by Debbi  Fields.  Billings  to the entity for the  period  from  inception
(September  18, 1996) to December 28, 1996 and the fiscal year ended  January 3,
1998  totaled  approximately  $60,000  and  $274,000,   respectively,  of  which
approximately  $29,000 and $23,000 is  included  in  accounts  receivable  as of
December 28, 1996 and January 3, 1998, respectively.

     Arrangements with Walker Lewis. Mr. Lewis, a director of the Company,  acts
as a consultant  and an advisor to Dillon Read. In early 1997,  the Company paid
to  Dillon  Read  a  fee  of  approximately  $707,000  in  connection  with  the
restructuring of the Company in September 1996. In addition, Mr. Lewis' company,
Devon Value  Advisers,  has an agreement  to provide  advisory  acquisition  and
consulting services to the Company for a fee of $250,000, plus expenses.

     Arrangements with Peter Mullin.  Mr. Mullin, a director of the Company,  is
acting as a consultant in connection with certain of the Company's benefit plans
for  employees  and  directors.  To  date,  Mr.  Mullin  has  not  received  any
compensation  in  connection  with the  consulting  work  and the  terms of such
compensation had not been determined as of January 3, 1998.

         Korn/Ferry  Agreement.  The  Company  has  paid  fees of  approximately
$47,000 and  $157,000  during the period  ended  December  28, 1996 and the year
ended January 3, 1998, respectively,  to Korn/Ferry International,  an executive
search firm of which Richard Ferry, a director of the Company,  is the Chairman,
in connection with the hiring of employees for the Company.

     Arrangements  with MFH.  The  Company  and MFH  expect to enter  into a Tax
Sharing Agreement as defined in and permitted by the Indenture. See ?Description
of Senior
Notes-Certain Covenants.?

         As  of  December  28,  1996  and  January  3,  1998,  the  Company  had
receivables  of  approximately  $39,000 and $89,000 due from MFH and payables of
$137,000 and $194,000 due to MFH,  respectively.  The receivables stem primarily
from goods sold and an allocation of payroll and other operating  expenses.  The
Company  believes  that the terms of the sale and  allocations  are  essentially
equivalent to the terms that would have been obtained from an unaffiliated third
party in a similar transaction.

         At the time of the  offering  of the Old Senior  Notes,  MFH,  which is
majority  owned by Capricorn,  was the holder of a $4,643,000  principal  amount
subordinated  note of the Company.  The Company accrued  interest of $130,000 in
fiscal year 1996 and $441,000  through  November 26, 1997. All accrued  interest
was paid in fiscal year 1997.  The  principal  amount of this note was converted
into common equity of the Company in connection  with the  Refinancing.  Messrs.
Winokur and Gregory,  directors of the Company, are,  respectively,  the manager
and managing director of Capricorn Holdings, the General Partner of Capricorn.

         Arrangements with MIDIAL. At the time of the offering of the Old Senior
Notes,  a  subsidiary  of MIDIAL  was the  holder of  $27,000,000  in  aggregate
principal  amount of senior  notes of the Company and $8.4  million in aggregate
principal  amount of  subordinated  notes of the Company as to which the Company
had  accrued or paid  interest of  $683,000  in 1996 and of  $3,177,000  through
November 26, 1997. In connection  with the  Refinancing,  the Company repaid all
such notes and related  interest.  Mr. de  Carbonnel,  a former  director of the
Company,  serves as Chairman  and Chief  Executive  Officer of MIDIAL.  See ?The
Transactions-The Refinancing.?


<PAGE>


                           DESCRIPTION OF SENIOR NOTES

General

         The New Senior  Notes  offered  hereby  will be issued  pursuant  to an
Indenture (the ?Indenture?), dated as of November 26, 1997, between the Company,
MFB,  and The Bank of New York,  as trustee  (the  ?Trustee?).  The terms of the
Senior Notes  include  those stated in the  Indenture and those made part of the
Indenture  by  reference  to the Trust  Indenture  Act of 1939,  as amended (the
?Trust  Indenture Act?). The New Senior Notes are subject to all such terms, and
Holders  of New  Senior  Notes  are  referred  to the  Indenture  and the  Trust
Indenture Act for a statement  thereof.  The  following  summary of the material
provisions of the Indenture  does not purport to be complete and is qualified in
its entirety by reference to the Indenture, including the definitions therein of
certain  terms used below.  Copies of the Indenture and the form of Senior Notes
are filed as an exhibit to the  Registration  Statement of which this Prospectus
forms a part. The definitions of certain terms used in the following summary are
set forth below under "-Certain  Definitions." Wherever particular provisions of
the Indenture are referred to in this summary,  such provisions are incorporated
by reference as a part of the statements  made and such statements are qualified
in their entirety by such reference.

         The Senior Notes are general unsecured obligations of the Company, rank
senior in right of payment to all  subordinated  indebtedness of the Company and
rank  pari  passu in right  of  payment  with all  existing  and  future  senior
indebtedness of the Company.  As of January 3, 1998, the Company  (excluding its
subsidiaries)  had  approximately  $0.2 million in  indebtedness  other than the
Senior Notes. The Senior Notes are unconditionally  guaranteed on a senior basis
by the  Guarantors.  The  Guarantees  are general  unsecured  obligations of the
Guarantors,  rank senior in right of payment to all subordinated indebtedness of
the  Guarantors  and rank pari passu in right of payment  with all  existing and
future  senior  indebtedness  of the  Guarantors.  As of January  3,  1998,  the
aggregate amount of indebtedness of the Company's subsidiaries was approximately
$0.9 million and the aggregate liquidation  preference of mandatorily redeemable
preferred stock of the Company's  subsidiaries was  approximately  $1.5 million,
all  of  which  was  issued  by  subsidiaries  other  than  the  Guarantors  and
effectively  rank senior in right of payment to the Senior  Notes.  Although the
Indenture  limits  the  ability of the  Company  and its  subsidiaries  to incur
additional  indebtedness  and issue preferred stock, the Company is permitted to
incur  additional  indebtedness  and issue preferred  stock,  including  secured
indebtedness, under certain circumstances, which will effectively rank senior to
the Senior  Notes with respect to the assets  securing  such  Indebtedness.  See
?Risk  Factors-Effective  Subordination?  and "-Certain  Covenants-Incurrence of
Indebtedness and Issuance of Preferred Stock."

Principal, Maturity and Interest

         The Senior  Notes are limited in aggregate  principal  amount to $200.0
million,  of which $100.0 million have been issued,  and will mature on December
1, 2004.  Interest on the New Senior Notes will accrue at the rate of 101/8% per
annum and will be payable  semi-annually  in arrears on June 1 and  December  1,
commencing  on June 1, 1998, to holders of record of the New Senior Notes on the
immediately  preceding May 15 and November 15.  Interest on the New Senior Notes
will accrue from the most recent date to which interest has been paid on the Old
Senior  Notes or, if no  interest  has been paid on the Old Senior  Notes,  from
November 26, 1997.  Old Senior Notes  accepted for exchange will cease to accrue
interest from and after the date of consummation of the Exchange Offer.  Holders
whose Old Senior Notes are accepted for exchange will not receive any payment in
respect of interest on such Old Senior Notes  otherwise  payable on any interest
payment  date the record date for which occurs on or after the  consummation  of
the  Exchange  Offer.  Interest  will be computed on the basis of a 360-day year
comprised of twelve 30-day months.  Principal,  premium, if any, and interest on
the New Senior  Notes  will be  payable  at the office or agency of the  Company
maintained  for such  purpose  within  the City and State of New York or, at the
option of the  Company,  payment of interest  may be made by check mailed to the
holders  of the  Senior  Notes at their  respective  addresses  set forth in the
register  of  Holders  of New  Senior  Notes;  provided  that  all  payments  of
principal,  premium,  if any, and interest  with respect to New Senior Notes the
Holders of which have given wire  transfer  instructions  to the Company will be
required  to be made by wire  transfer  of  immediately  available  funds to the
accounts  specified by the Holders  thereof.  Until otherwise  designated by the
Company,  the  Company's  office or agency in New York will be the office of the
Trustee  maintained  for such  purpose.  The New Senior  Notes will be issued in
denominations of $1,000 and integral multiples thereof. For each Old Senior Note
accepted  for  exchange,  the Holder of such Old Senior Note will  receive a New
Senior Notes  having a principal  amount  equal to that of the  surrendered  Old
Senior Note.
<PAGE>


         Old Senior Notes and New Senior Notes will be treated as a single class
of securities under the Indenture.

Guarantees

         The  Company's   payment   obligations   under  the  Senior  Notes  are
unconditionally guaranteed on a senior unsecured basis (the ?Guarantees?) by MFB
and will be jointly and severally,  unconditionally guaranteed by any additional
Guarantors.  The  obligations  of each  Guarantor  under its  Guarantee  will be
limited so as not to constitute a fraudulent  conveyance  under  applicable law.
See,  however,  ?Risk  Factors-Fraudulent  Conveyance  Considerations.?  MFB  is
currently,  under the Old  Guarantee,  and will  continue  to be,  under the New
Guarantee,  the sole  Guarantor  of the Senior  Notes,  until there are any such
additional Guarantors.

         The Indenture  provides that no Guarantor may consolidate with or merge
with or into (whether or not such  Guarantor is the surviving  Person),  another
corporation,  Person or entity  whether or not  affiliated  with such  Guarantor
unless (i) subject to the  provisions  of the  following  paragraph,  the Person
formed by or  surviving  any such  consolidation  or merger  (if other than such
Guarantor)  assumes  all  the  obligations  of  such  Guarantor  pursuant  to  a
supplemental  indenture in form and  substance  reasonably  satisfactory  to the
Trustee  under the  Indenture,  (ii)  immediately  after  giving  effect to such
transaction, no Default or Event of Default exists, (iii) such Guarantor, or any
Person  formed by or  surviving  any such  consolidation  or merger,  would have
Consolidated Net Worth  (immediately  after giving effect to such  transaction),
equal  to  or  greater  than  the  Consolidated  Net  Worth  of  such  Guarantor
immediately  preceding the transaction,  and (iv) the Company would be permitted
by virtue of the Company's pro forma Fixed Charge  Coverage  Ratio,  immediately
after giving effect to such  transaction,  to incur at least $1.00 of additional
Indebtedness  pursuant to the Fixed Charge  Coverage Ratio test set forth in the
covenant  described above under the caption  "-Certain  Covenants-Incurrence  of
Indebtedness and Issuance of Preferred Stock."

         The Indenture provides that in the event of a sale or other disposition
of all of the  assets  of any  Guarantor,  by way of  merger,  consolidation  or
otherwise,  or a sale or other  disposition  of all of the capital  stock of any
Guarantor, then such Guarantor (in the event of a sale or other disposition,  by
way of such a merger, consolidation or otherwise, of all of the capital stock of
such  Guarantor)  or the  corporation  acquiring the property (in the event of a
sale or  other  disposition  of all of the  assets  of such  Guarantor)  will be
released and relieved of any obligations under its Guarantee;  provided that the
Net Proceeds of such sale or other  disposition  are applied in accordance  with
the  applicable  provisions of the Indenture.  See  ?Repurchase at the Option of
Holders-Asset Sales.?

Optional Redemption

         The Senior Notes are not  redeemable at the  Company's  option prior to
December 1, 2001. Thereafter,  the Senior Notes are subject to redemption at any
time at the option of the  Company,  in whole or in part,  upon not less than 30
nor more than 60 days' notice,  in cash at the redemption  prices  (expressed as
percentages  of  principal  amount)  set forth  below,  plus  accrued and unpaid
interest  thereon to the  applicable  redemption  date,  if redeemed  during the
twelve-month period beginning on December 1 of the years indicated below:

           Year                                             Percentage
           2001...........................................  103.375%
           2002...........................................  101.688%
           2003 and thereafter............................  100.000%

         Notwithstanding  the  foregoing,  during the first 48 months  beginning
November 26, 1997, the Company may on any one or more occasions  redeem up to an
aggregate of 35% of the aggregate  principal  amount of Senior Notes ever issued
under the  Indenture  at a redemption  price equal to 110.125% of the  principal
amount  thereof,  plus  accrued  and  unpaid  interest,  if any,  thereon to the
redemption  date,  with  the net  cash  proceeds  of one or more  Public  Equity
Offerings;  provided  that at least  65% of the  aggregate  principal  amount of
Senior Notes ever issued under the  Indenture  remains  outstanding  immediately
after the  occurrence  of any such  redemption;  and provided  further that such
redemption  shall  occur  within 60 days of the date of the  closing of any such
Public Equity Offering.
<PAGE>

Selection and Notice

         If less than all of the Senior  Notes are to be  redeemed  at any time,
selection  of  Senior  Notes  for  redemption  will be made  by the  Trustee  in
compliance with the requirements of the principal national securities  exchange,
if any, on which the Senior Notes are listed, or, if the Senior Notes are not so
listed,  on a pro rata basis, by lot or by such method as the Trustee shall deem
fair and  appropriate;  provided that no Senior Notes of $1,000 or less shall be
redeemed in part.  Notices of redemption  shall be mailed by first class mail at
least 30 but not more than 60 days before the redemption  date to each holder of
Senior Notes to be redeemed at its registered address. Notices of redemption may
not be  conditional.  If any Senior  Note is to be  redeemed  in part only,  the
notice of redemption that relates to such Senior Note shall state the portion of
the  principal  amount  thereof to be  redeemed.  A new Senior Note in principal
amount equal to the unredeemed portion thereof will be issued in the name of the
holder  thereof  upon  cancellation  of the original  Senior Note.  Senior Notes
called for redemption become due on the date fixed for redemption.  On and after
the redemption  date,  interest  ceases to accrue on Senior Notes or portions of
them called for redemption.

Mandatory Redemption

         Except as set forth below under the caption  ??Repurchase at the Option
of Holders,? the Company is not required to make mandatory redemption or sinking
fund payments with respect to the Senior Notes.

Repurchase at the Option of Holders

Change of Control

         Upon the occurrence of a Change of Control, each Holder of Senior Notes
will have the right to require the Company to repurchase  all or any part (equal
to $1,000  or an  integral  multiple  thereof)  of such  holder's  Senior  Notes
pursuant  to the offer  described  below (the  ?Change of Control  Offer?) at an
offer price in cash equal to 101% of the  aggregate  principal  amount  thereof,
plus accrued and unpaid interest  thereon to the date of repurchase (the ?Change
of  Control  Payment?).  Within 60 days  following  any Change of  Control,  the
Company  will  mail a  notice  to each  Holder  describing  the  transaction  or
transactions  that  constitute  the Change of Control and offering to repurchase
Senior  Notes on the date  specified  in such  notice,  which  date  shall be no
earlier  than 30 days and no later  than 60 days  from the date  such  notice is
mailed  (the  ?Change of Control  Payment  Date?),  pursuant  to the  procedures
required by the Indenture and described in such notice.  The Company will comply
with the  requirements  of Rule  14e-1  under  the  Exchange  Act and any  other
securities  laws  and  regulations  thereunder  to  the  extent  such  laws  and
regulations are applicable in connection with the repurchase of the Senior Notes
as a result of a Change of Control.

         On the Change of Control  Payment Date, the Company will, to the extent
lawful,  (i) accept for payment all Senior  Notes or portions  thereof  properly
tendered  pursuant to the Change of Control Offer,  (ii) deposit with the Paying
Agent an amount equal to the Change of Control  Payment in respect of all Senior
Notes or portions thereof so tendered and (iii) deliver or cause to be delivered
to the  Trustee  the  Senior  Notes  so  accepted  together  with  an  Officers'
Certificate  stating the aggregate  principal amount of Senior Notes or portions
thereof being  purchased by the Company.  The Paying Agent will promptly mail to
each holder of Senior Notes so tendered  the Change of Control  Payment for such
Senior Notes,  and the Trustee will promptly  authenticate and mail (or cause to
be  transferred  by book  entry)  to each  holder  a new  Senior  Note  equal in
principal amount to any unpurchased portion of the Senior Notes surrendered,  if
any,  provided  that each such new Senior Note will be in a principal  amount of
$1,000 or an integral multiple  thereof.  The Company will publicly announce the
results of the Change of Control  Offer on or as soon as  practicable  after the
Change of Control Payment Date.

         The Change of Control  provisions  described  above will be  applicable
whether or not any other  provisions of the Indenture are applicable.  Except as
described  above with  respect to a Change of Control,  the  Indenture  does not
contain  provisions  that permit the Holders of the Senior Notes to require that
the Company  repurchase  or redeem the Senior  Notes in the event of a takeover,
recapitalization or similar transaction.

         It is expected  that future  Indebtedness  of the Company  will contain
prohibitions  of certain  events that would  constitute a Change of Control.  In
addition,  the exercise by the Holders of Senior Notes of their right to require
the Company to  repurchase  the Senior  Notes  could cause a default  under such
Indebtedness,  even  if the  Change  of  Control  itself  does  not,  due to the
financial  effect of such  repurchases  on the Company.  Finally,  the Company's
ability to pay cash to the  holders of Senior  Notes  upon a  repurchase  may be
limited  by  the  Company's  then  existing  financial   resources.   See  ?Risk
Factors-Inability to Purchase Senior Notes Upon Change of Control.?


<PAGE>



         The Company will not be required to make a Change of Control Offer upon
a Change of Control if a third  party  makes the Change of Control  Offer in the
manner, at the times and otherwise in compliance with the requirements set forth
in the Indenture applicable to a Change of Control Offer made by the Company and
purchases all Senior Notes validly  tendered and not withdrawn under such Change
of Control Offer.

         ?Change of Control?  means the occurrence of any of the following:  (i)
the sale, lease, transfer, conveyance or other disposition (other than by way of
merger or consolidation),  in one or a series of related transactions, of all or
substantially  all of the assets of the Company and its Subsidiaries  taken as a
whole to any ?person?  (as such term is used in Section 13(d)(3) of the Exchange
Act) other than the Principals or their Related Parties (as defined below); (ii)
the  adoption  of a plan  relating  to the  liquidation  or  dissolution  of the
Company;  (iii)  the  consummation  of  any  transaction   (including,   without
limitation,  any  merger  or  consolidation)  the  result  of  which is that any
?person? (as defined above), other than the Principals or their Related Parties,
becomes the ?beneficial  owner?  (as such term is defined in Rule 13d-3 and Rule
13d-5  under the  Exchange  Act,  except  that a person  shall be deemed to have
?beneficial  ownership?  of all  securities  that such  person  has the right to
acquire, whether such right is currently exercisable or is exercisable only upon
the occurrence of a subsequent condition),  directly or indirectly, of more than
50% of the Voting  Stock of the Company  (measured  by voting  power rather than
number of  shares);  or (iv) the first day on which a majority of the members of
the Board of Directors of the Company are not Continuing Directors. For purposes
of this  definition,  any  transfer of an equity  interest of an entity that was
formed for the purpose of  acquiring  Voting Stock of the Company will be deemed
to be a transfer of such  portion of such  Voting  Stock as  corresponds  to the
portion of such equity of such entity that has been so transferred.

         The definition of Change of Control  includes a phrase  relating to the
sale, lease, transfer,  conveyance or other disposition of ?all or substantially
all?  of the  assets  of the  Company  and its  Subsidiaries  taken  as a whole.
Although  there  is a  developing  body  of case  law  interpreting  the  phrase
?substantially  all,? there is no precise  established  definition of the phrase
under  applicable law.  Accordingly,  the ability of a holder of Senior Notes to
require  the  Company to  repurchase  such  Senior  Notes as a result of a sale,
lease, transfer,  conveyance or other disposition of less than all of the assets
of the Company and its Subsidiaries  taken as a whole to another Person or group
may be uncertain.

         ?Continuing  Directors?  means,  as of any date of  determination,  any
member of the Board of  Directors  of the  Company  who (i) was a member of such
Board of  Directors  on the Issue Date or (ii) was  nominated  for  election  or
elected to such  Board of  Directors  with the  approval  of a  majority  of the
Continuing  Directors  who  were  members  of  such  Board  at the  time of such
nomination or election.

?Principals? means Herbert S. Winokur, Jr. and Capricorn Investors II, L.P.

         ?Related  Party?  with respect to any  Principal  means (a) any greater
than 50% owned Subsidiary,  or spouse or immediate family member (in the case of
an individual) of such Principal or (b) trust, corporation,  general partnership
or other entity, the beneficiaries,  stockholders,  partners,  owners or Persons
beneficially  holding a greater than 50% controlling  interest of which consist,
or a  limited  partnership,  the  general  partner  of  which  consists,  of the
Principals  and/or such other Persons  referred to in the immediately  preceding
clause (a).

Asset Sales

         The  Indenture  will  provide  that the Company  will not, and will not
permit any of its  Subsidiaries  to,  consummate  an Asset  Sale  unless (i) the
Company (or the Subsidiary,  as the case may be) receives  consideration  at the
time of such Asset Sale at least equal to the fair market  value (in the case of
an Asset  Sale or Asset  Sales  aggregating  $10,000  or more,  evidenced  by an
officers'  certificate  delivered  to the Trustee  and, in the case of any Asset
Sale having a fair market  value or  resulting in net proceeds in excess of $5.0
million,  evidenced  by a resolution  of the Board of Directors  set forth in an
Officers'  Certificate  delivered  to the  Trustee)  of  the  assets  or  Equity
Interests  issued or sold or otherwise  disposed of and (ii) at least 75% of the
consideration therefor received by the Company or such Subsidiary is in the form
of cash,  provided  that the  amount  of (x) any  liabilities  (as  shown on the
Company's or such Subsidiary's most recent balance sheet), of the Company or any
Subsidiary (other than contingent  liabilities and liabilities that are by their
terms  subordinated  to the  Senior  Notes or any  guarantee  thereof)  that are
assumed by the  transferee of any such assets  pursuant to a customary  novation
agreement that releases the Company or such  Subsidiary  from further  liability
and (y) any securities,  notes or other  obligations  received by the Company or
any such Subsidiary  from such transferee that are immediately  converted by the
Company or such Subsidiary into cash (to the extent of the cash received), shall
be deemed to be cash for purposes of this provision.


<PAGE>




         Within 270 days after the  receipt  of any Net  Proceeds  from an Asset
Sale,  the Company  may apply such Net  Proceeds,  at its  option,  (a) to repay
senior  Indebtedness  of the Company or any  Guarantor or (b) to the making of a
Permitted  Investment,  the  making  of a  capital  expenditure  in a  Permitted
Business or the acquisition of long-term assets in a Permitted Business. Pending
the final  application  of any such Net  Proceeds,  the Company may  temporarily
reduce  Indebtedness  under a  Credit  Facility  or  otherwise  invest  such Net
Proceeds in any manner that is not prohibited by the Indenture. Any Net Proceeds
from Asset  Sales that are not  applied or  invested  as  provided  in the first
sentence of this paragraph will be deemed to constitute ?Excess Proceeds.?  When
the aggregate amount of Excess Proceeds  exceeds $5.0 million,  the Company will
be  required  to make an offer to all  holders of Senior  Notes (an ?Asset  Sale
Offer?) to purchase  the maximum  principal  amount of Senior  Notes that may be
purchased  out of the Excess  Proceeds,  at an offer  price in cash in an amount
equal to 100% of the principal  amount thereof plus accrued and unpaid  interest
thereon to the date of purchase,  in accordance with the procedures set forth in
the Indenture.  To the extent that the aggregate amount of Senior Notes tendered
pursuant  to an Asset Sale Offer is less than the Excess  Proceeds,  the Company
may use any remaining  Excess Proceeds for general  corporate  purposes.  If the
aggregate  principal  amount of Senior  Notes  surrendered  by  holders  thereof
exceeds the amount of Excess Proceeds, the Trustee shall select the Senior Notes
to be purchased on a pro rata basis.  Upon completion of such offer to purchase,
the amount of Excess Proceeds shall be reset at zero.

Certain Covenants

Restricted Payments

         The  Indenture  provides that the Company will not, and will not permit
any of its  Subsidiaries  to,  directly  or  indirectly:  (i) declare or pay any
dividend or make any other payment or  distribution  on account of the Company's
or any of its Subsidiaries' Equity Interests (including, without limitation, any
payment in connection with any merger or consolidation involving the Company) or
to the direct or indirect  holders of the Company's or any of its  Subsidiaries'
Equity   Interests  in  their   capacity  as  such  (other  than   dividends  or
distributions payable in Equity Interests (other than Disqualified Stock) of the
Company or dividends or distributions payable to the Company or any Wholly Owned
Subsidiary  of the  Company  that is a  Guarantor);  (ii)  purchase,  redeem  or
otherwise  acquire  or  retire  for value  (including,  without  limitation,  in
connection  with any merger or  consolidation  involving the Company) any Equity
Interests  of the  Company or any direct or  indirect  parent of the  Company or
other  Affiliate of the Company (other than any such Equity  Interests  owned by
the  Company or any Wholly  Owned  Subsidiary  of the  Company);  (iii) make any
payment on or with respect to, or purchase, redeem, defease or otherwise acquire
or retire for value any  Indebtedness  that is subordinated to the Senior Notes,
except a payment of interest or principal at Stated  Maturity;  or (iv) make any
Restricted  Investment (all such payments and other actions set forth in clauses
(i) through (iv) above being collectively referred to as ?Restricted Payments?),
unless, at the time of and after giving effect to such Restricted Payment:

                  (a) no Default or Event of Default  shall have occurred and be
continuing or would occur as a consequence thereof;

                  (b) the Company would, at the time of such Restricted  Payment
         and after giving pro forma effect thereto as if such Restricted Payment
         had been made at the beginning of the applicable  four-quarter  period,
         have been permitted to incur at least $1.00 of additional  Indebtedness
         pursuant to the Fixed Charge Coverage Ratio test set forth in the first
         paragraph   of  the   covenant   described   below  under  the  caption
         "-Incurrence of Indebtedness and Issuance of Preferred Stock"; and

                  (c) such  Restricted  Payment,  together  with  the  aggregate
         amount of all other  Restricted  Payments  made by the  Company and its
         Subsidiaries  after  the  Issue  Date  (excluding  Restricted  Payments
         permitted  by  clause  (ii),  (iii)  or  (iv)  of the  next  succeeding
         paragraph),  is less  than the sum of (i) 50% of the  Consolidated  Net
         Income of the Company for the period (taken as one  accounting  period)
         from the  beginning of the first fiscal  quarter  commencing  after the
         Issue  Date to the end of the  Company's  most  recently  ended  fiscal
         quarter for which  internal  financial  statements are available at the
         time of such Restricted  Payment (or, if such  Consolidated  Net Income
         for such  period is a deficit,  less 100% of such  deficit),  plus (ii)
         100% of the  aggregate  net cash  proceeds  (other  than  any  proceeds
         referred to in the proviso to the first  sentence of the  definition of
         ?Investments?) received by the Company from the issue or sale since the
         Issue Date of Equity Interests of the Company (other than  Disqualified
         Stock) or of Disqualified  Stock or debt securities of the Company that
         have been  converted  into such  Equity  Interests  (other  than Equity
         Interests (or  Disqualified  Stock or convertible debt securities) sold
         to a  Subsidiary  of the Company and other than  Disqualified  Stock or
         convertible debt securities that have been converted into  Disqualified
         Stock),  plus (iii) to the extent that any Restricted  Investment  that
         was made after the Issue Date is sold for cash or otherwise  liquidated
         or repaid for cash,  the lesser of (A) the cash return of capital  with
         respect to such Restricted Investment (less the cost of disposition, if
         any) and (B) the initial amount of such Restricted Investment.
<PAGE>

         The  foregoing  provisions  will not  prohibit:  (i) the payment of any
dividend within 60 days after the date of declaration  thereof,  if at said date
of  declaration  such payment  would have  complied  with the  provisions of the
Indenture;  (ii) the  redemption,  repurchase,  retirement,  defeasance or other
acquisition of any subordinated  Indebtedness or Equity Interests of the Company
in  exchange  for,  or  out of the  net  cash  proceeds  of,  the  substantially
concurrent  sale (other than to a  Subsidiary  of the  Company) of, other Equity
Interests of the Company (other than any Disqualified Stock);  provided that the
amount of any such net cash proceeds that are utilized for any such  redemption,
repurchase,  retirement,  defeasance or other acquisition shall be excluded from
clause (c)(ii) of the preceding  paragraph;  (iii) the  defeasance,  redemption,
repurchase or other  acquisition of subordinated  Indebtedness with the net cash
proceeds  from an  incurrence of Permitted  Refinancing  Indebtedness;  (iv) the
payment of any  dividend  by a  Subsidiary  of the Company to the holders of any
Equity  Interests on a pro rata basis;  (v) the repurchase,  redemption or other
acquisition  or retirement  for value of any Equity  Interests of the Company or
any Subsidiary of the Company held by any member of the Company's (or any of its
Subsidiaries')   management  pursuant  to  any  management  equity  subscription
agreement or stock option agreement;  provided that the aggregate price paid for
all such repurchased,  redeemed,  acquired or retired Equity Interests shall not
exceed,  during any twelve-month period, an aggregate amount equal to the sum of
$250,000,  plus the amount of cash  proceeds  received by the  Company  from any
reissuance  of Equity  Interests by the Company to members of  management of the
Company or its Subsidiaries during such period,  which aggregate amount shall in
no event exceed $500,000 in any such period,  and no Default or Event of Default
shall have occurred and be continuing  immediately after such transaction;  (vi)
payments to MFH pursuant to the Tax Sharing  Agreement;  (vii) payments pursuant
to the  Pretzel  Time  Employment  Agreement  and the  Pretzel  Time  Management
Agreement; and (viii) the redemption or repurchase of preferred stock of Pretzel
Time outstanding on the Issue Date.

         The amount of all  Restricted  Payments  (other than cash) shall be the
fair  market  value on the date of the  Restricted  Payment of the  asset(s)  or
securities  proposed  to be  transferred  or  issued  by  the  Company  or  such
Subsidiary,  as the case may be,  pursuant to the Restricted  Payment.  The fair
market value of any non-cash Restricted Payment shall be determined by the Board
of Directors  whose  resolution  with respect  thereto shall be delivered to the
Trustee,  such  determination to be based upon an opinion or appraisal issued by
an accounting, appraisal or investment banking firm of national standing if such
fair market value  exceeds $2.0  million.  Not later than the date of making any
Restricted  Payment,  the  Company  shall  deliver to the  Trustee an  Officers'
Certificate  stating that such Restricted Payment is permitted and setting forth
the basis upon  which the  calculations  required  by the  covenant  ?Restricted
Payments?  were  computed,  together  with a copy  of any  fairness  opinion  or
appraisal required by the Indenture.

Incurrence of Indebtedness and Issuance of Preferred Stock

         The  Indenture  will  provide  that the Company  will not, and will not
permit any of its Subsidiaries to, directly or indirectly, create, incur, issue,
assume,   guarantee  or  otherwise   become   directly  or  indirectly   liable,
contingently  or  otherwise,   with  respect  to  (collectively,   ?incur?)  any
Indebtedness  (including  Acquired  Indebtedness)  and that the Company will not
issue any  Disqualified  Stock and will not  permit any of its  Subsidiaries  to
issue  any  shares of  preferred  stock;  provided  that the  Company  may incur
Indebtedness  (including Acquired  Indebtedness) or issue shares of Disqualified
Stock if:

                  (i) the Fixed Charge  Coverage  Ratio for the  Company's  most
         recently ended four full fiscal  quarters for which internal  financial
         statements are available  immediately  preceding the date on which such
         additional  Indebtedness  is  incurred  or such  Disqualified  Stock is
         issued  would have been at least (A) from the date of the  Indenture to
         December 31, 1999, 2.25 to 1 and (B)  thereafter,  2.5 to 1, determined
         on a pro forma  basis  (including  a pro forma  application  of the net
         proceeds  therefrom),  as  if  the  additional  Indebtedness  had  been
         incurred,  or the Disqualified  Stock had been issued,  as the case may
         be, at the beginning of such four-quarter period; and

                  (ii)  the   Weighted   Average   Life  to   Maturity  of  such
         Indebtedness is equal to or greater than the remaining Weighted Average
         Life to Maturity of the Senior  Notes,  provided  that this clause (ii)
         shall not apply in the case of Acquired Indebtedness.

         The  provisions of the first  paragraph of this covenant will not apply
to the incurrence of any of the following items of  Indebtedness  (collectively,
?Permitted Indebtedness?):


<PAGE>



     (i)  the  incurrence  by the Company and its  Subsidiaries  of the Existing
          Indebtedness other than the Senior Notes;

     (ii) the  incurrence  by the  Company  on the  Issue  Date of  Indebtedness
          represented by the Senior Notes in an aggregate  principal  amount not
          to exceed $100.0 million and the Guarantees thereof by the Guarantors;

     (iii)the  incurrence  by  the  Company  or  any  of  its   Subsidiaries  of
          Indebtedness  represented  by  Capital  Lease  Obligations,   mortgage
          financings or purchase money obligations,  in each case,  incurred for
          the purpose of financing all or any part of the purchase price or cost
          of construction or improvement of property, plant or equipment used in
          the  business  of the  Company  or such  Subsidiary,  in an  aggregate
          principal amount not to exceed $5.0 million at any time outstanding;

     (iv) the incurrence by the Company or any of its  Subsidiaries of Permitted
          Refinancing Indebtedness in exchange for, or the net proceeds of which
          are  used to  refund,  refinance  or  replace  Indebtedness  that  was
          permitted by the Indenture to be incurred;

     (v)  the  incurrence  by  the  Company  or  any  of  its   Subsidiaries  of
          intercompany  Indebtedness between or among the Company and any of its
          Wholly  Owned  Subsidiaries,  provided  that (A) if the Company is the
          obligor  on  such   Indebtedness,   such   Indebtedness  is  expressly
          subordinated  to the prior payment in full in cash of all  Obligations
          with respect to the Senior Notes and (B)(1) any subsequent issuance or
          transfer of Equity  Interests  that  results in any such  Indebtedness
          being  held by a Person  other  than  the  Company  or a Wholly  Owned
          Subsidiary and (2) any sale or other transfer of any such Indebtedness
          to a  Person  that  is  not  either  the  Company  or a  Wholly  Owned
          Subsidiary shall be deemed,  in each case, to constitute an incurrence
          of such  Indebtedness by the Company or such  Subsidiary,  as the case
          may be;

     (vi) the  incurrence by the Company of Hedging  Obligations in the ordinary
          course of business;

     (vii)the incurrence of  Indebtedness in connection with one or more standby
          letters of credit,  guarantees,  performance  or surety bonds or other
          reimbursement obligations, in each case, issued in the ordinary course
          of business and not in  connection  with the borrowing of money or the
          obtaining of advances or credit  (other than (A) advances or credit on
          open  account,  includible  in  current  liabilities,  for  goods  and
          services  in  the  ordinary  course  of  business  and  on  terms  and
          conditions  customary in a Permitted Business and (B) the extension of
          credit represented by such letter of credit,  guarantee, bond or other
          obligation  itself),  provided that any draw under or call upon any of
          the foregoing is repaid in full within 45 days,  and provided  further
          that the aggregate  amount of all  Indebtedness  incurred  pursuant to
          this  clause   (vii)  shall  not  exceed  $5.0  million  at  any  time
          outstanding;

     (viii) the  incurrence  of  Indebtedness  arising  from  agreements  of the
          Company or a Subsidiary providing for  indemnification,  adjustment of
          purchase  price or  similar  obligations,  in each case,  incurred  or
          assumed in connection with the disposition of any business,  assets or
          Subsidiary  (other than  guarantees  of  Indebtedness  incurred by any
          Person  acquiring  all  or a  portion  of  such  business,  assets  or
          Subsidiary  for the purpose of financing such  acquisition),  provided
          that the maximum aggregate liability of all such Indebtedness shall at
          no time  exceed 50% of the gross  proceeds  actually  received  by the
          Company or such Subsidiary in connection with such disposition;

     (ix) the guarantee by the Company or any of the Guarantors of  Indebtedness
          of the Company or a Subsidiary of the Company that is a Guarantor that
          was permitted to be incurred by another provision of this covenant;

     (x)  the incurrence by Pretzel Time of Indebtedness under a
         working capital facility,  provided that the aggregate principal amount
         of all  Indebtedness  (with  letters of credit  being  deemed to have a
         principal  amount equal to the maximum  potential  liability of Pretzel
         Time  thereunder)  outstanding  thereunder  after giving effect to such
         incurrence,  including all Permitted Refinancing  Indebtedness incurred
         to  refund,  refinance  or  replace  any  other  Indebtedness  incurred
         pursuant to this clause  (x),  does not exceed an amount  equal to $1.0
         million;
<PAGE>

     (xi) the  incurrence by the Company of additional  Indebtedness  (including
          Indebtedness under a Credit Facility) in an aggregate principal amount
          (or  accreted   value,   as   applicable),   including  all  Permitted
          Refinancing  Indebtedness incurred to refund, refinance or replace any
          other  Indebtedness  incurred  pursuant  to this clause  (xi),  not to
          exceed $15.0 million at any time outstanding;

     (xii)the incurrence by the Company or any of its  subsidiaries  of Acquired
          Indebtedness in an aggregate  amount not to exceed $5.0 million at any
          time outstanding;

     (xiii) the guarantee by the Company or any of its Subsidiaries  (other than
          MFB) of operating store lease obligations of the Company or any of its
          Subsidiaries   or  any  franchisee  of  the  Company  or  any  of  its
          Subsidiaries  in the ordinary  course of business and consistent  with
          past practice;

     (xiv)the guarantee by any Subsidiary of the Company of  Indebtedness of the
          Company under any Credit Facility  otherwise  permitted to be incurred
          under the Indenture;

     (xv) the  incurrence  by the Company of  Indebtedness  in the form of notes
          issued in connection with the repurchase,  redemption,  acquisition or
          retirement of Equity Interests of the Company or any Subsidiary of the
          Company in an amount not to exceed  $500,000  at any time  outstanding
          and subordinated in right of payment to the Senior Notes; and

     (xvi)the incurrence by the Company of  Indebtedness or the guarantee by the
          Company of Indebtedness incurred by franchisees in connection with the
          cost of purchasing a franchise and the cost of equipment in connection
          with the set-up of a franchise,  provided  that such  Indebtedness  or
          guarantee does not exceed $3.0 million at any time outstanding.

         For purposes of determining compliance with this covenant, in the event
that an  item of  Indebtedness  meets  the  criteria  of  more  than  one of the
categories of Permitted Debt described in clauses (i) through (xvii) above or is
entitled to be incurred  pursuant to the first  paragraph of this covenant,  the
Company shall, in its sole discretion, classify such item of Indebtedness in any
manner that complies with this  covenant and such item of  Indebtedness  will be
treated as having been incurred pursuant to only one of such clauses or pursuant
to the first paragraph hereof. Accrual of interest and the accretion of accreted
value will not be deemed to be an  incurrence  of  Indebtedness  for purposes of
this covenant.

Liens

         The  Indenture  provides that the Company will not, and will not permit
any of its Subsidiaries  to, directly or indirectly,  create,  incur,  assume or
suffer to exist any Lien on any asset now owned or  hereafter  acquired,  or any
income or profits  therefrom  or assign or convey  any right to  receive  income
therefrom, except Permitted Liens.

Dividend and Other Payment Restrictions Affecting Subsidiaries

         The  Indenture  provides that the Company will not, and will not permit
any of its Subsidiaries to, directly or indirectly, create or otherwise cause or
suffer  to exist or become  effective  any  encumbrance  or  restriction  on the
ability  of  any   Subsidiary   to  (a)(i)  pay  dividends  or  make  any  other
distributions to the Company or any of its Subsidiaries (A) on its Capital Stock
or (B) with respect to any other interest or  participation  in, or measured by,
its  profits,  or (ii) pay any  indebtedness  owed to the  Company or any of its
Subsidiaries,  (b)  make  loans  or  advances  to  the  Company  or  any  of its
Subsidiaries  or (c) transfer any of its  properties or assets to the Company or
any of its Subsidiaries,  except for such encumbrances or restrictions  existing
under or by reason of (i) Existing  Indebtedness as in effect on the Issue Date,
(ii)  the  Indenture  and the  Senior  Notes,  (iii)  applicable  law,  (iv) any
instrument  governing  Indebtedness or Capital Stock of a Person acquired by the
Company or any of its  Subsidiaries as in effect at the time of such acquisition
(except to the extent such  Indebtedness  was incurred in connection  with or in
contemplation  of such  acquisition),  which  encumbrance  or restriction is not
applicable to any Person, or the properties or assets of any Person,  other than
the Person, or the property or assets of the Person, so acquired, provided that,
in the case of Indebtedness, such Indebtedness was permitted by the terms of the
Indenture to be incurred, (v) by reason of customary  non-assignment  provisions
in leases entered into in the ordinary  course of business and  consistent  with
past practices, (vi) purchase money obligations or Capital Lease Obligations for
property acquired in the ordinary course of business that impose restrictions of
the nature  described in clause (iv) above on the  property so  acquired,  (vii)
Permitted Refinancing Indebtedness,  provided that the restrictions contained in
the agreements  governing such Permitted  Refinancing  Indebtedness  are no more
restrictive  than those contained in the agreements  governing the  Indebtedness
being  refinanced,  (viii)  customary  restrictions  imposed on the  transfer of
copyrighted or patented  materials and customary  provisions in agreements  that
restrict  the  assignees of such  agreements  or any rights  thereunder  or (ix)
restrictions  with respect to a Subsidiary of the Company imposed  pursuant to a
binding  agreement  relating to the sale or disposition of all or  substantially
all of the Capital Stock or assets of such Subsidiary.
<PAGE>

Merger, Consolidation, or Sale of Assets

         The Indenture  provides that the Company may not  consolidate  or merge
with or into (whether or not the Company is the surviving corporation), or sell,
assign, transfer, lease, convey or otherwise dispose of all or substantially all
of its  properties  or assets in one or more  related  transactions,  to another
corporation,   Person  or  entity  unless  (i)  the  Company  is  the  surviving
corporation  or the  entity  or the  Person  formed  by or  surviving  any  such
consolidation  or merger  (if other  than the  Company)  or to which  such sale,
assignment,  transfer,  lease,  conveyance or other  disposition shall have been
made is a corporation organized or existing under the laws of the United States,
any state thereof or the District of Columbia,  (ii) the entity or Person formed
by or surviving any such  consolidation or merger (if other than the Company) or
the entity or Person to which such sale, assignment, transfer, lease, conveyance
or other  disposition  shall have been made assumes all the  obligations  of the
Company  under the Senior  Notes and the  Indenture  pursuant to a  supplemental
indenture in a form reasonably  satisfactory to the Trustee,  (iii)  immediately
after such  transaction no Default or Event of Default exists and (iv) except in
the case of a merger of the Company  with or into a Wholly Owned  Subsidiary  of
the Company, the Company or the entity or Person formed by or surviving any such
consolidation  or merger  (if other  than the  Company),  or to which such sale,
assignment,  transfer,  lease,  conveyance or other  disposition shall have been
made (A) will have  Consolidated  Net Worth  immediately  after the  transaction
equal to or greater than the Consolidated  Net Worth of the Company  immediately
preceding  the  transaction  and (B) will, at the time of such  transaction  and
after giving pro forma effect thereto as if such transaction had occurred at the
beginning of the applicable  four-quarter period, be permitted to incur at least
$1.00 of additional  Indebtedness  pursuant to the Fixed Charge  Coverage  Ratio
test set forth in the first paragraph of the covenant  described above under the
caption "-Incurrence of Indebtedness and Issuance of Preferred Stock."

Transactions with Affiliates

         The  Indenture  provides that the Company will not, and will not permit
any of its  Subsidiaries  to, make any payment to, or sell,  lease,  transfer or
otherwise  dispose  of any of its  properties  or  assets  to, or  purchase  any
property  or  assets  from,  or  enter  into or make or amend  any  transaction,
contract, agreement,  understanding, loan, advance or guarantee with, or for the
benefit of, any Affiliate (each of the foregoing,  an ?Affiliate  Transaction?),
unless (i) such Affiliate  Transaction is on terms that are no less favorable to
the Company or the relevant  Subsidiary than those that would have been obtained
in a comparable  transaction by the Company or such Subsidiary with an unrelated
Person and (ii) the Company  delivers  to the  Trustee  (A) with  respect to any
Affiliate  Transaction  or series of related  Affiliate  Transactions  involving
aggregate  consideration in excess of $1.0 million, a resolution of the Board of
Directors set forth in an Officers'  Certificate  certifying that such Affiliate
Transaction  complies with clause (i) above and that such Affiliate  Transaction
has been  approved  by a majority of the  disinterested  members of the Board of
Directors and (B) with respect to any Affiliate Transaction or series of related
Affiliate  Transactions  involving  aggregate  consideration  in  excess of $5.0
million,  an  opinion  as to the  fairness  to the  holders  of  such  Affiliate
Transaction from a financial point of view issued by an accounting, appraisal or
investment banking firm of national standing,  provided that (u) payments to MFH
pursuant to the Tax Sharing Agreement, (v) any employment agreement entered into
by the Company or any of its Subsidiaries in the ordinary course of business and
consistent  with  the past  practice  of the  Company  or such  Subsidiary,  (w)
transactions  between  or  among  the  Company  and/or  its  Subsidiaries,   (x)
Restricted  Payments  that are  permitted  by the  provisions  of the  Indenture
described  above under the caption  "-Restricted  Payments,"  (y) the payment of
reasonable fees, expense reimbursements and customary indemnification,  advances
and other similar  arrangements to directors and officers of the Company and its
Subsidiaries  and (z)  reasonable  loans or advances to employees of the Company
and its  Subsidiaries  in the ordinary course of business of the Company or such
Subsidiary, in each case, shall not be deemed Affiliate Transactions.

Limitation on Issuances and Sales of Capital Stock of Wholly Owned Subsidiaries

         The  Indenture  provides  that the Company  (a) will not,  and will not
permit any Wholly Owned  Subsidiary of the Company to, transfer,  convey,  sell,
lease or otherwise  dispose of any Capital Stock of any Wholly Owned  Subsidiary
of the  Company  to any  Person  (other  than  the  Company  or a  Wholly  Owned
Subsidiary of the Company), unless (i) such transfer, conveyance, sale, lease or
other  disposition  is of all the Capital Stock of such Wholly Owned  Subsidiary
and (ii) the cash Net Proceeds from such transfer,  conveyance,  sale,  lease or
other  disposition are applied in accordance  with the covenant  described above
under the caption  ??Repurchase at the Option of Holders-Asset  Sales,?  and (b)
will not permit any Wholly Owned  Subsidiary  of the Company to issue any of its
Equity  Interests  (other  than,  if  necessary,  shares  of its  Capital  Stock
constituting  directors'  qualifying  shares)  to any  Person  other than to the
Company or a Wholly Owned Subsidiary of the Company.
<PAGE>

Additional Subsidiary Guarantees

         The  Indenture  provides  that  if  (i)  the  Company  or  any  of  its
Subsidiaries  shall acquire or create another  domestic wholly owned  Subsidiary
after the date of the  Indenture  having  assets (A) with a fair market value in
excess of $100,000 or (B)  consisting  of one or more stores or (ii) the Company
acquires all remaining common stock of Pretzel Time, then such newly acquired or
created Subsidiary or Pretzel Time, as the case may be, shall become a Guarantor
and execute a  Supplemental  Indenture  and  deliver an Opinion of  Counsel,  in
accordance with the terms of the Indenture.

Limitations on Issuances of Guarantees of Indebtedness

         The Indenture provides that the Company will not permit any Subsidiary,
directly or indirectly, to guarantee, or pledge any assets to secure the payment
of (other than as a result of a Permitted Lien),  any other  Indebtedness of the
Company or any Subsidiary of the Company, unless such Subsidiary  simultaneously
executes and delivers a  supplemental  indenture to the Indenture  providing for
the  Guarantee  of the  payment of the Senior  Notes by such  Subsidiary,  which
Guarantee shall be senior to or pari passu with such  Subsidiary's  guarantee of
or pledge to secure such other Indebtedness.  Notwithstanding the foregoing, any
such  Guarantee by a Subsidiary  of the Senior Notes shall  provide by its terms
that it shall be automatically and unconditionally  released and discharged upon
any sale,  exchange or transfer,  to any Person not an Affiliate of the Company,
of all of the  Company's  stock in, or all or  substantially  all the assets of,
such Subsidiary, which sale, exchange or transfer is made in compliance with the
applicable  provisions  of the  Indenture.  The form of such  Guarantee  will be
attached as an exhibit to the Indenture.

Business Activities

         The  Indenture  provides that the Company will not, and will not permit
any  Subsidiary  to,  engage in any  business  other than a Permitted  Business,
except  to  such  extent  as  would  not be  material  to the  Company  and  its
Subsidiaries taken as a whole.

         In  addition,  the  Indenture  provides  that (a) the Company  will not
engage in any Asset Sale  involving  MFB,  (b)  neither the Company nor MFB will
engage in any Asset Sale involving the ?Mrs.  Fields?  or ?Pretzel  Time?  brand
name and (c) for so long as MFB is a Subsidiary  of the  Company,  MFB shall not
incur any  Indebtedness  (other than its  Guarantee  of the Senior Notes and any
guarantee of Indebtedness under a Credit Facility).

Payments for Consent

         The  Indenture  provides  that  neither  the  Company  nor  any  of its
Subsidiaries  will,  directly  or  indirectly,  pay  or  cause  to be  paid  any
consideration,  whether by way of interest,  fee or otherwise,  to any holder of
any Senior Notes for or as an inducement to any consent,  waiver or amendment of
any of the terms or  provisions of the Indenture or the Senior Notes unless such
consideration  is  offered  to be paid or is paid to all  holders  of the Senior
Notes that  consent,  waive or agree to amend in the time frame set forth in the
solicitation documents relating to such consent, waiver or agreement.

Reports

         The Indenture  provides that,  whether or not required by the rules and
regulations of the Securities and Exchange  Commission  (the  ?Commission?),  so
long as any  Senior  Notes are  outstanding,  the  Company  will  furnish to the
holders of Senior Notes (i) all quarterly and annual financial  information that
would be required to be contained in a filing with the  Commission on Forms 10-Q
and  10-K  if the  Company  were  required  to  file  such  Forms,  including  a
?Management's  Discussion  and  Analysis of Financial  Condition  and Results of
Operations?  and, with respect to the annual  information only, a report thereon
by the Company's certified independent  accountants and (ii) all current reports
that  would be  required  to be filed  with  the  Commission  on Form 8-K if the
Company were required to file such reports. In addition, whether or not required
by the rules and regulations of the Commission,  the Company will file a copy of
all such  information  and reports with the Commission  for public  availability
(unless the Commission will not accept such a filing) and make such  information
available to securities  analysts and  prospective  investors  upon request.  In
addition,  the Company and the  Guarantors  have agreed that, for so long as any
Senior  Notes  remain  outstanding,  they will  furnish to the holders of Senior
Notes and to securities analysts and prospective investors,  upon their request,
the information  required to be delivered  pursuant to Rule 144A(d)(4) under the
Securities Act.



<PAGE>


Events of Default and Remedies

         The Indenture provides that each of the following  constitutes an Event
of Default:  (i) default for 30 days in the payment  when due of interest on the
Senior  Notes;  (ii) default in payment when due of the principal of or premium,
if any,  on the Senior  Notes;  (iii)  failure by the  Company for 30 days after
notice to comply with any of its other agreements in the Indenture or the Senior
Notes;  (iv) default  under any mortgage,  indenture or  instrument  under which
there  may  be  issued  or by  which  there  may be  secured  or  evidenced  any
Indebtedness  for money borrowed by the Company or any of its  Subsidiaries  (or
the payment of which is  guaranteed  by the Company or any of its  Subsidiaries)
whether such Indebtedness or guarantee now exists, or is created after the Issue
Date,  which  default (A) is caused by a failure to pay principal of or premium,
if any, or interest on such  Indebtedness  prior to the  expiration of the grace
period  provided in such  Indebtedness  on the date of such  default (a ?Payment
Default?) or (B) results in the acceleration of such  Indebtedness  prior to its
express   maturity  and,  in  each  case,  the  principal  amount  of  any  such
Indebtedness,  together with the principal amount of any other such Indebtedness
under which there has been a Payment  Default or the  maturity of which has been
so  accelerated,  aggregates $2.5 million or more; (v) failure by the Company or
any of its  Subsidiaries  to pay final  judgments  aggregating in excess of $2.5
million,  which judgments are not paid,  discharged or stayed for a period of 60
days;  (vi)  certain  events of  bankruptcy  or  insolvency  with respect to the
Company  or any of its  Subsidiaries;  and  (vii)  except  as  permitted  by the
Indenture,  any  Guarantee  shall  be  held  in any  judicial  proceeding  to be
unenforceable  or invalid or shall  cease for any reason to be in full force and
effect or any Guarantor, or any Person acting on behalf of any Guarantor,  shall
deny or disaffirm its obligations under its Guarantee.

         If any Event of Default  occurs and is  continuing,  the Trustee or the
holders of at least 25% in principal amount of the then outstanding Senior Notes
may  declare  all  the  Senior   Notes  to  be  due  and  payable   immediately.
Notwithstanding  the foregoing,  in the case of an Event of Default arising from
certain  events of bankruptcy or  insolvency,  with respect to the Company,  any
Significant Subsidiary or any group of Subsidiaries that, taken together,  would
constitute a Significant  Subsidiary,  all outstanding  Senior Notes will become
due and payable  without  further action or notice.  Holders of the Senior Notes
may not  enforce the  Indenture  or the Senior  Notes  except as provided in the
Indenture.  Subject to certain  limitations,  holders of a majority in principal
amount of the then  outstanding  Senior  Notes may  direct  the  Trustee  in its
exercise of any trust or power.  The Trustee may  withhold  from  holders of the
Senior  Notes  notice of any  continuing  Default or Event of Default  (except a
Default or Event of Default relating to the payment of principal or interest) if
it determines that withholding notice is in their interest.

         In the case of any Event of Default  occurring by reason of any willful
action (or  inaction)  taken (or not taken) by or on behalf of the Company  with
the intention of avoiding payment of the premium that the Company would have had
to pay if the Company  then had elected to redeem the Senior  Notes  pursuant to
the optional redemption provisions of the Indenture, an equivalent premium shall
also become and be  immediately  due and payable to the extent  permitted by law
upon the  acceleration  of the Senior Notes. If an Event of Default occurs prior
to December 1, 2001 by reason of any willful action (or inaction)  taken (or not
taken)  by or on  behalf of the  Company  with the  intention  of  avoiding  the
prohibition  on redemption  of the Senior Notes prior to December 1, 2001,  then
the premium  specified in the Indenture  shall also become  immediately  due and
payable  to the  extent  permitted  by law upon the  acceleration  of the Senior
Notes.

         The holders of a majority in aggregate  principal  amount of the Senior
Notes then  outstanding by notice to the Trustee may on behalf of the holders of
all of the Senior Notes waive any  existing  Default or Event of Default and its
consequences under the Indenture except a continuing Default or Event of Default
in the payment of interest on, or the principal of, the Senior Notes.

         The Company is required to deliver to the Trustee  annually a statement
regarding  compliance  with the  Indenture,  and the  Company is  required  upon
becoming  aware of any Default or Event of Default,  to deliver to the Trustee a
statement specifying such Default or Event of Default.


<PAGE>



No Personal Liability of Directors, Officers, Employees and Stockholders

         No director,  officer,  employee,  incorporator  or  stockholder of the
Company,  as such,  shall have any liability for any  obligations of the Company
under the Senior Notes,  the Indenture or for any claim based on, in respect of,
or by reason of, such obligations or their creation. Each Holder of Senior Notes
by accepting a Senior Note waives and releases  all such  liability.  The waiver
and release are part of the consideration for issuance of the Senior Notes. Such
waiver may not be effective to waive  liabilities  under the federal  securities
laws and it is the view of the  Commission  that such a waiver is against public
policy.

Legal Defeasance and Covenant Defeasance

         The Company  may,  at its option and at any time,  elect to have all of
its obligations  discharged with respect to the outstanding Senior Notes (?Legal
Defeasance?) except for (i) the rights of Holders of outstanding Senior Notes to
receive  payments in respect of the principal of, premium,  if any, and interest
on such  Senior  Notes when such  payments  are due from the trust  referred  to
below,  (ii)  the  Company's  obligations  with  respect  to  the  Senior  Notes
concerning  issuing  temporary  Senior  Notes,  registration  of  Senior  Notes,
mutilated,  destroyed,  lost or stolen  Senior Notes and the  maintenance  of an
office or agency for  payment  and money for  security  payments  held in trust,
(iii) the rights,  powers, trusts, duties and immunities of the Trustee, and the
Company's  obligations  in connection  therewith  and (iv) the Legal  Defeasance
provisions of the Indenture.  In addition, the Company may, at its option and at
any time,  elect to have the obligations of the Company released with respect to
certain  covenants that are described in the Indenture  (?Covenant  Defeasance?)
and thereafter any omission to comply with such obligations shall not constitute
a Default or Event of Default  with  respect to the Senior  Notes.  In the event
Covenant   Defeasance  occurs,   certain  events  (not  including   non-payment,
bankruptcy, receivership,  rehabilitation and insolvency events) described under
??Events of Default and Remedies?  will no longer constitute an Event of Default
with respect to the Senior Notes.

         In order to exercise  either Legal  Defeasance or Covenant  Defeasance,
(i) the Company must  irrevocably  deposit with the Trustee,  in trust,  for the
benefit of the holders of the Senior Notes, cash in U.S.  dollars,  non-callable
Government  Securities,  or a  combination  thereof,  in such amounts as will be
sufficient, in the opinion of a nationally recognized firm of independent public
accountants,  to pay the  principal  of,  premium,  if any,  and interest on the
outstanding Senior Notes on the stated maturity or on the applicable  redemption
date, as the case may be, and the Company must specify  whether the Senior Notes
are being defeased to maturity or to a particular  redemption  date, (ii) in the
case of Legal  Defeasance,  the Company  shall have  delivered to the Trustee an
opinion of counsel in the United  States  reasonably  acceptable  to the Trustee
confirming  that (A) the Company has received  from, or there has been published
by, the Internal Revenue Service a ruling or (B) since the Issue Date, there has
been a change in the  applicable  federal  income tax law, in either case to the
effect that,  and based thereon such opinion of counsel shall confirm that,  the
Holders of the outstanding Senior Notes will not recognize income,  gain or loss
for federal income tax purposes as a result of such Legal Defeasance and will be
subject to federal income tax on the same amounts, in the same manner and at the
same  times  as  would  have  been the  case if such  Legal  Defeasance  had not
occurred,  (iii) in the case of  Covenant  Defeasance,  the  Company  shall have
delivered to the Trustee an opinion of counsel in the United  States  reasonably
acceptable to the Trustee  confirming that the holders of the outstanding Senior
Notes will not recognize income, gain or loss for federal income tax purposes as
a result of such Covenant  Defeasance  and will be subject to federal income tax
on the same amounts, in the same manner and at the same times as would have been
the case if such Covenant Defeasance had not occurred,  (iv) no Default or Event
of Default  shall have  occurred and be  continuing  on the date of such deposit
(other than a Default or Event of Default  resulting from the borrowing of funds
to be applied to such  deposit) or insofar as Events of Default from  bankruptcy
or insolvency events are concerned, at any time in the period ending on the 91st
day after the date of deposit,  (v) such Legal Defeasance or Covenant Defeasance
will not result in a breach or violation of, or constitute a default under,  any
material agreement or instrument (other than the Indenture) to which the Company
or any of its  Subsidiaries  is a party or by which  the  Company  or any of its
Subsidiaries  is bound,  (vi) the Company must have  delivered to the Trustee an
opinion of counsel to the effect that, after the 91st day following the deposit,
the trust funds will not be subject to the effect of any applicable  bankruptcy,
insolvency,   reorganization   or  similar  laws  affecting   creditors'  rights
generally,   (vii)  the  Company  must  deliver  to  the  Trustee  an  Officers'
Certificate stating that the deposit was not made by the Company with the intent
of  preferring  the  holders  of Senior  Notes over the other  creditors  of the
Company  with  the  intent  of  defeating,  hindering,  delaying  or  defrauding
creditors  of the Company or others and (viii) the Company  must  deliver to the
Trustee an Officers'  Certificate  and an opinion of counsel,  each stating that
all conditions  precedent  provided for relating to the Legal  Defeasance or the
Covenant Defeasance have been complied with.


<PAGE>



Transfer and Exchange

         A Holder may transfer or exchange  Senior Notes in accordance  with the
Indenture.  The  Registrar  and the Trustee  may  require a holder,  among other
things,  to furnish  appropriate  endorsements  and transfer  documents  and the
Company  may  require  a holder to pay any  taxes  and fees  required  by law or
permitted by the Indenture.  The Company is not required to transfer or exchange
any Senior Note selected for  redemption.  Also,  the Company is not required to
transfer or exchange  any Senior Note for a period of 15 days before a selection
of Senior Notes to be redeemed.

         The registered  holder of a Senior Note will be treated as the owner of
it for all purposes.


Amendment, Supplement and Waiver

         Except as provided in the next two succeeding paragraphs, the Indenture
or the  Senior  Notes may be  amended or  supplemented  with the  consent of the
Holders  of at least a majority  in  principal  amount of the Senior  Notes then
outstanding (including, without limitation, consents obtained in connection with
a purchase of, or tender offer or exchange  offer for,  Senior  Notes),  and any
existing default or compliance with any provision of the Indenture or the Senior
Notes may be waived with the  consent of the holders of a majority in  principal
amount of the then  outstanding  Senior Notes  (including  consents  obtained in
connection with a tender offer or exchange offer for Senior Notes).

         Without the consent of each Holder affected, an amendment or waiver may
not (with  respect to any Senior  Notes held by a  non-consenting  Holder):  (i)
reduce the  principal  amount of Senior  Notes whose  holders must consent to an
amendment,  supplement  or waiver;  (ii) reduce the  principal  of or change the
fixed  maturity of any Senior Note or alter the  provisions  with respect to the
redemption of the Senior Notes (other than provisions  relating to the covenants
described above under the caption "-Repurchase at the Option of Holders"); (iii)
reduce the rate of or change  the time for  payment  of  interest  on any Senior
Note; (iv) waive a Default or Event of Default in the payment of principal of or
premium,  if any,  or  interest  on the Senior  Notes  (except a  rescission  of
acceleration  of the  Senior  Notes by the  Holders  of at least a  majority  in
aggregate  principal  amount of the  Senior  Notes  and a waiver of the  payment
default that resulted from such acceleration);  (v) make any Senior Note payable
in money other than that stated in the Senior Notes; (vi) make any change in the
provisions of the  Indenture  relating to waivers of past Defaults or the rights
of holders of Senior Notes to receive  payments of  principal of or premium,  if
any, or interest on the Senior  Notes;  (vii) waive a  redemption  payment  with
respect  to any  Senior  Note  (other  than  a  payment  required  by one of the
covenants  described  above  under the  caption  "-Repurchase  at the  Option of
Holders");  or (viii)  make any  change in the  foregoing  amendment  and waiver
provisions.

         Notwithstanding  the  foregoing,  without  the consent of any holder of
Senior Notes,  the Company and the Trustee may amend or supplement the Indenture
or the Senior Notes to cure any ambiguity,  defect or inconsistency,  to provide
for  uncertificated  Senior  Notes in  addition  to or in place of  certificated
Senior Notes,  to provide for the  assumption of the  Company's  obligations  to
holders of Senior  Notes in the case of a merger or  consolidation,  to make any
change that would  provide any  additional  rights or benefits to the holders of
Senior  Notes or that  does not  adversely  affect  the legal  rights  under the
Indenture of any such holder,  or to comply with  requirements of the Commission
in order to effect or maintain  the  qualification  of the  Indenture  under the
Trust Indenture Act.

Concerning the Trustee

         The  Indenture  contains  certain  limitations  on  the  rights  of the
Trustee, should it become a creditor of the Company, to obtain payment of claims
in certain cases, or to realize on certain  property  received in respect of any
such claim as security or otherwise.  The Trustee will be permitted to engage in
other  transactions;  however,  if it acquires any conflicting  interest it must
eliminate such conflict  within 90 days,  apply to the Commission for permission
to continue or resign.

         The holders of a majority in principal  amount of the then  outstanding
Senior  Notes  will  have the  right to direct  the  time,  method  and place of
conducting any  proceeding  for exercising any remedy  available to the Trustee,
subject to certain  exceptions.  The Indenture provides that in case an Event of
Default shall occur (which shall not be cured), the Trustee will be required, in
the  exercise  of its power,  to use the degree of care of a prudent  man in the
conduct of his own  affairs.  Subject to such  provisions,  the Trustee  will be
under no  obligation to exercise any of its rights or powers under the Indenture
at the request of any holder of Senior  Notes,  unless  such  holder  shall have
offered to the Trustee  security and  indemnity  satisfactory  to it against any
loss, liability or expense.


<PAGE>




Additional Information

         Anyone who receives this  Prospectus may obtain a copy of the Indenture
and  Registration  Rights  Agreement  without charge by writing to Mrs.  Fields'
Original  Cookies,  Inc., 462 West Bearcat Drive,  Salt Lake City, Utah,  84115,
Attention: Michael Ward.

Book-Entry, Delivery and Form

         New Senior Notes  exchanged for Old Senior Notes through the Book-Entry
Transfer  Facility  may be  represented  by one or more  Global  Notes (the "New
Global  Notes").  One New Global Note shall be issued with  respect to each $100
million aggregate  principal amount at maturity of the New Global Notes. The New
Global  Notes will be issued on the date of the  closing of the  Exchange  Offer
with  the  Trustee,   as  custodian  of  The   Depository   Trust  Company  (the
"Depository"),  pursuant to a FAST  Balance  Certificate  Agreement  between the
Trustee and the  Depository and registered in the name of Cede & Co., as nominee
of the  Depository  (such  nominee  being  referred  to  herein  as the  "Global
Holder").

         New Senior Notes  exchanged  for Old Senior Notes which are in the form
of registered  definitive  certificates (the "Certificate Notes") will be issued
in the form of Certificated  Notes.  Such Certificate  Notes may, unless the New
Global Note has previously been exchanged for  Certificated  Notes, be exchanged
for an interest in the New Global Note  representing the principal amount of New
Senior Notes being transferred.

         The  Depository has advised the Company that a  limited-purchase  trust
company  was  created to hold  securities  for its  participating  organizations
(collectively,  the  ?Participants?  or the ?Depository's  Participants?) and to
facilitate  the clearance  and  settlement of  transactions  in such  securities
between  Participants  through electronic  book-entry changes in accounts of its
Participants.  The  Depository's  Participants  include  securities  brokers and
dealers (including the Initial Purchasers),  banks and trust companies, clearing
corporations and certain other organizations.  Access to the Depository's system
is also  available to the other  entities  such as banks,  brokers,  dealers and
trust companies (collectively,  the ?Indirect Participants? or the ?Depository's
Indirect  Participants?) that clear through or maintain a custodial relationship
with  a  Participant,  either  directly  or  indirectly.  Persons  who  are  not
Participants  may  beneficially  own  securities  held  by or on  behalf  of the
Depository  only  through  the  Depository's  Participants  or the  Depository's
Indirect Participants.

     The  Company  expects  that  pursuant  to  procedures  established  by  the
Depository (i) upon deposit of the New Global Notes,  the Depository will credit
the accounts of  Participants  with portions of the New Global  Notes;  and (ii)
ownership  of the New  Senior  Notes  will be  shown  on,  and the  transfer  of
ownership  thereof will be effected  only  through,  records  maintained  by the
Depository (with respect to the interests of the Depository's participants), the
Depository's  Participants and the Depository's Indirect Participants.  The laws
of some states require that certain persons take physical delivery in definitive
form of  securities  that they own.  Consequently,  the ability to transfer  New
Senior Notes will be limited to such extent.

         For so long as the  Global  Holder is the  registered  owner of any New
Senior  Notes the Global  Holder will be  considered  the sole owner of such New
Senior Notes outstanding under the Indenture.  Except as provided below,  owners
of  beneficial  interests  in a New Global Note will not be entitled to have New
Senior Notes represented by such New Global Note registered in their names, will
not receive or be  entitled to receive  physical  delivery of  Certificated  New
Senior Notes, and will not be considered the owners or holders thereof under the
Indenture  for any  purpose.  As a  result,  the  ability  of a person  having a
beneficial  interest  in New Senior  Notes  represented  by a New Global Note to
pledge  such  interest  to persons or entities  that do not  participate  in the
Depository's  system or to otherwise  take actions in respect of such  interest,
may be affected by the lack of physical  certificate  evidencing  such interest.
Accordingly,  each person owning a beneficial interest in a New Global Note must
rely  on  the  procedures  of  the  Depository  and,  if  such  person  is not a
Participant or an Indirect  Participant,  on the  procedures of the  Participant
through which such person owns its interest,  to exercise any rights of a holder
under such New Global Note of the Indenture.

         Neither the Company nor the  Trustee  will have any  responsibility  or
liability for any aspect of the records  relating to or payments made on account
of New  Senior  Notes by the  Depository,  or for  maintaining,  supervising  or
reviewing any records of the Depository relating to such New Senior Notes.


<PAGE>



         Payments in respect of the principal of, premium,  if any, and interest
on any New  Senior  Notes  registered  in the  name of a  Global  Holder  on the
applicable record date will be payable by Trustee to or at the direction of such
Global  Holder in its capacity as the  registered  holder  under the  Indenture.
Under the terms of the  Indenture,  the Company and the  Trustees  may treat the
persons in whose name the New Senior Notes,  including the New Global Notes, are
registered as the owners  thereof for the purpose of receiving such payments and
for any and all other purposes whatsoever. Consequently, neither the Company nor
the Trustee has or will have any  responsibility or liability for the payment of
such  amounts to  beneficial  owners of New Senior Notes  (including  principal,
premium,  if any and  interest),  or to  immediately  credit the accounts of the
relevant  Participants  with such  payment,  in amounts  proportionate  to their
respective  interests in the New Global Notes in principal  amount of beneficial
interests  in the relevant  security as shown on the records of the  Depository.
Payments  by  the  Depository's   Participants  and  the  Depository's  Indirect
Participants  to the  beneficial  owners of New Senior Notes will be governed by
standing  instructions and customary  practice and will be the responsibility of
the Depository's Participant or the Depository's Indirect Participants.

Certificated Securities

         If (i) the Company  notifies the Trustee in writing that the Depository
is no longer willing or able to act as a depository and the Company is unable to
locate a qualified  successor within 90 days or (ii) the Company, at its option,
notifies  the Trustee in writing that it elects to cause the issuance of the New
Senior Notes in definitive form under the Indenture, then, upon surrender by the
relevant  Global  Holder of its New Global  Note,  New Senior Notes in such form
will be issued  to each  person  that  such  Global  Holder  and the  Depository
identifies as the beneficial owner of the related New Senior Notes. In addition,
subject to certain  conditions,  any person having a beneficial  interest in the
New Global Note may,  upon  request to the  Trustee,  exchange  such  beneficial
interest for Certificated New Senior Notes. Upon any such issuance,  the Trustee
is required to register such New Senior Notes in the name of, and cause the same
to be delivered to, such person or persons (or the nominee of any thereof). Such
New Senior Notes would be issued in fully registered forms.

Same-Day Settlement and Payment

         The Indenture requires that payments in respect of the New Senior Notes
represented by the New Global Notes (including  principal,  premium, if any, and
interest) be made by wire transfer of  immediately-available,  same-day funds to
the accounts  specified by the Holder of interest in such New Global Note.  With
respect to Certificated  New Senior Notes, the Company will make all payments of
principal,    premium,   if   any,   and   interest,   by   wire   transfer   of
immediately-available funds to the accounts specified by the holders thereof or,
if no such  account  is  specified,  by  mailing a check to each  such  Holder's
registered   address.   The  Company  expects  that  secondary  trading  in  the
Certificated  New Senior  Notes  will also be  settled in  immediately-available
funds.

Exchange Offer; Registration Rights

         The Company,  the Guarantor and the Initial  Purchasers  entered into a
Registration Rights Agreement on November 26, 1997. Pursuant to the Registration
Rights  Agreement,  the  Company  and the  Guarantor  agreed  to file  with  the
Commission the Exchange Offer  Registration  Statement on the  appropriate  form
under the  Securities  Act with  respect to the New Senior Notes within 60 days.
Upon the effectiveness of the Exchange Offer Registration Statement, the Company
will offer to the  holders of  Transfer  Restricted  Securities  pursuant to the
Exchange Offer who are able to make certain  representations  the opportunity to
exchange their Transfer  Restricted  Securities for New Senior Notes. If (i) the
Company  and  the  Guarantor  are  not  required  to  file  the  Exchange  Offer
Registration Statement or permitted to consummate the Exchange Offer because the
Exchange Offer is not permitted by applicable  law or Commission  policy or (ii)
any Holder of Transfer  Restricted  Securities notifies the Company prior to the
20th day following  consummation of the Exchange Offer that (A) it is prohibited
by law or Commission policy from participating in the Exchange Offer or (B) that
it may not resell the New Senior Notes  acquired by it in the Exchange  Offer to
the public without  delivering a prospectus and the prospectus  contained in the
Exchange Offer  Registration  Statement is not appropriate or available for such
resales or (C) that it is a  broker-dealer  and owns New Senior  Notes  acquired
directly  from the Company or an affiliate  of the Company,  the Company and the
Guarantor will file with the Commission a Shelf Registration  Statement to cover
resales  of the  Senior  Notes  by  the  Holders  thereof  who  satisfy  certain
conditions relating to the provision of information in connection with the Shelf
Registration  Statement.  The  Company  and the  Guarantor  will use their  best
efforts to cause the applicable  registration statement to be declared effective
as  promptly  as  possible by the  Commission.  For  purposes of the  foregoing,
?Transfer  Restricted  Securities?  means each Senior Note until (i) the date on
which such Senior Note has been exchanged by a person other than a broker-dealer
for a New Senior Note in the Exchange  Offer,  (ii)  following the exchange by a
broker-dealer in the Exchange Offer of an Old Senior Note for a New Senior Note,
the date on which such Senior Note is sold to a purchaser who receives from such

<PAGE>

broker-dealer  on or  prior to the  date of such  sale a copy of the  prospectus
contained in the Exchange Offer Registration Statement,  (iii) the date on which
such Senior Note has been  effectively  registered  under the Securities Act and
disposed of in accordance with the Shelf Registration Statement or (iv) the date
on which such  Senior  Note is  distributed  to the public  pursuant to Rule 144
under the Securities Act.

         The Registration Rights Agreement provides that (i) the Company and the
Guarantor will file an Exchange Offer Registration Statement with the Commission
on or prior to 60 days after the Issue Date,  (ii) the Company and the Guarantor
will use their best efforts to have the Exchange  Offer  Registration  Statement
declared  effective  by the  Commission  on or prior to 120 days after the Issue
Date,  (iii) unless the Exchange  Offer would not be permitted by applicable law
or Commission  policy,  the Company will commence the Exchange Offer and use its
best  efforts to issue on or prior to 30  business  days after the date on which
the  Exchange  Offer  Registration  Statement  was  declared  effective  by  the
Commission, New Senior Notes in exchange for all Old Senior Notes tendered prior
thereto  in the  Exchange  Offer  and  (iv)  if  obligated  to  file  the  Shelf
Registration  Statement,  the  Company  and the  Guarantors  will use their best
efforts to file the Shelf Registration Statement with the Commission on or prior
to 60  days  after  such  filing  obligation  arises  and  to  cause  the  Shelf
Registration to be declared  effective by the Commission on or prior to 120 days
after such obligation  arises. If (a) the Company and the Guarantor fail to file
any of the Registration Statements required by the Registration Rights Agreement
on or before the date  specified for such filing,  (b) any of such  Registration
Statements is not declared  effective by the  Commission on or prior to the date
specified for such effectiveness (the  ?Effectiveness  Target Date?), or (c) the
Company  fails to consummate  the Exchange  Offer within 30 business days of the
Effectiveness  Target  Date with  respect  to the  Exchange  Offer  Registration
Statement,  or (d)  the  Shelf  Registration  Statement  or the  Exchange  Offer
Registration  Statement  is  declared  effective  but  thereafter  ceases  to be
effective or usable in connection with resales of Transfer Restricted Securities
during the periods  specified in the  Registration  Rights  Agreement (each such
event  referred to in clauses (a) through (d) above a  ?Registration  Default?),
then the Company and the Guarantors  will pay Liquidated  Damages to each holder
of Old  Senior  Notes,  with  respect  to the first  90-day  period  immediately
following the occurrence of the first Registration Default in an amount equal to
$.05 per week per $1,000  principal  amount of Senior Notes held by such holder.
The amount of the  Liquidated  Damages will increase by an  additional  $.05 per
week per  $1,000  principal  amount of Old  Senior  Notes  with  respect to each
subsequent 90-day period until all Registration  Defaults have been cured, up to
a maximum  amount of  Liquidated  Damages of $.20 per week per $1,000  principal
amount of Old Senior Notes. All accrued  Liquidated  Damages will be paid by the
Company on each Damages Payment Date (which correspond to Interest Payment Dates
on the  Senior  Notes) to the  Global  Holder by wire  transfer  of  immediately
available  funds or by federal  funds check and to holders of  Certificated  Old
Senior Notes by wire  transfer to the  accounts  specified by them or by mailing
checks to their  registered  addresses if no such accounts have been  specified.
Following  the cure of all  Registration  Defaults,  the  accrual of  Liquidated
Damages will cease.

         Holders  of  Old  Senior   Notes  will  be  required  to  make  certain
representations  to  the  Company  (as  described  in  the  Registration  Rights
Agreement) in order to participate in the Exchange Offer and will be required to
deliver  information  to be used  in  connection  with  the  Shelf  Registration
Statement and to provide comments on the Shelf Registration Statement within the
time  periods set forth in the  Registration  Rights  Agreement in order to have
their Senior Notes included in the Shelf Registration Statement and benefit from
the provisions regarding Liquidated Damages set forth above.

Certain Definitions

         Set forth  below  are  certain  defined  terms  used in the  Indenture.
Reference is made to the Indenture for a full  disclosure of all such terms,  as
well as any other  capitalized  terms  used  herein for which no  definition  is
provided.

         "Accounting  Firm"  means any of Arthur Andersen LLP, Coopers & Lybrand
L.L.P.,  Deloitte & Touche  LLP,  Ernst & Young LLP,  KPMG Peat  Marwick LLP and
Price Waterhouse LLP or any of their successor firms.

         "Acquired  Indebtedness"  means,  with respect to any specified Person,
(i)  Indebtedness  of any other Person existing at the time such other Person is
merged with or into or became a Subsidiary of such specified Person,  excluding,
however,  Indebtedness incurred in connection with, or in contemplation of, such
other Person  merging with or into or becoming a  Subsidiary  of such  specified
Person,  and (ii) Indebtedness  secured by a Lien encumbering any asset acquired
by such specified Person.


<PAGE>



         "Affiliate"  of any specified Person means any other Person directly or
indirectly  controlling  or  controlled  by or under  direct or indirect  common
control with such specified Person.  For purposes of this definition,  ?control?
(including, with correlative meanings, the terms ?controlling,?  ?controlled by?
and ?under common control with?), as used with respect to any Person, shall mean
the  possession,  directly  or  indirectly,  of the power to direct or cause the
direction  of the  management  or policies of such Person,  whether  through the
ownership  of voting  securities,  by  agreement  or  otherwise;  provided  that
beneficial  ownership of 10% or more of the voting  securities of a Person shall
be deemed to be control.

         "Asset Sale" means (i) the sale, lease, conveyance or other disposition
of any assets or rights  (including,  without  limitation,  by way of a sale and
leaseback)  other than sales of  inventory  in the  ordinary  course of business
consistent  with past practices  (provided that the sale,  lease,  conveyance or
other  disposition of all or substantially  all of the assets of the Company and
its  Subsidiaries  taken as a whole will be  governed by the  provisions  of the
Indenture  described  above  under the  caption  ??Repurchase  at the  Option of
Holders-Change  of  Control?  and/or the  provisions  described  above under the
caption ??Certain Covenants-Merger, Consolidation, or Sale of Assets? and not by
the  provisions of the Asset Sale  covenant),  and (ii) the issue or sale by the
Company or any of its  Subsidiaries of Equity  Interests of any of the Company's
Subsidiaries,  in the case of either  clause  (i) or (ii),  whether  in a single
transaction  or a series of  related  transactions  (A) that have a fair  market
value in  excess  of $1.0  million  or (B) for net  proceeds  in  excess of $1.0
million.  Notwithstanding the foregoing, (i) a transfer of assets by the Company
to a Wholly Owned  Subsidiary or by a Wholly Owned  Subsidiary to the Company or
to another Wholly Owned  Subsidiary,  (ii) an issuance of Equity  Interests by a
Wholly Owned  Subsidiary to the Company or to another  Wholly Owned  Subsidiary,
(iii) a Restricted  Payment that is  permitted by the covenant  described  above
under the caption  "-Certain  Covenants-Restricted  Payments," (iv) arrangements
providing  for the receipt by the Company of franchise  and royalty fees but not
otherwise involving the sale of assets of the Company or any of its Subsidiaries
(other than inventory in the ordinary  course of business) and (v) a disposition
of any Non-Core Stores will not be deemed to be Asset Sales.

         "Capital Lease Obligation" means, at the time any determination thereof
is to be made,  the amount of the  liability in respect of a capital  lease that
would  at such  time  be  required  to be  capitalized  on a  balance  sheet  in
accordance with GAAP.

         "Capital  Stock"  means  (i) in the  case of a  corporation,  corporate
stock,  (ii) in the  case of an  association  or  business  entity,  any and all
shares,  interests,   participations,   rights  or  other  equivalents  (however
designated)  of corporate  stock,  (iii) in the case of a partnership or limited
liability  company,  partnership  or membership  interests  (whether  general or
limited) and (iv) any other interest or  participation  that confers on a Person
the right to receive a share of the profits and losses of, or  distributions  of
assets of, the issuing Person.

         "Cash  Equivalents"  means (i) United States  dollars,  (ii) securities
issued  or  directly  and fully  guaranteed  or  insured  by the  United  States
government or any agency or  instrumentality  thereof  having  maturities of not
more than six  months  from the date of  acquisition,  (iii)  marketable  direct
obligations  issued by any State of the United States or any local government or
other  political  subdivision  thereof rated (at the time of the  acquisition of
such  security)  at least ?AA? by S&P or the  equivalent  thereof by Moody's and
having  maturities  of not  more  than one year  from  the  acquisition  of such
security,  (iv)  certificates  of deposit  and  eurodollar  time  deposits  with
maturities  of six  months  or  less  from  the  date of  acquisition,  bankers'
acceptances  with  maturities  not  exceeding  six  months  and  overnight  bank
deposits,  in each case,  with any domestic  commercial  bank having capital and
surplus in excess of $500 million and a Keefe Bank Watch Rating of ?B? or better
or with any registered  broker-dealer  whose  commercial paper is rated at least
?A-1? by S&P or the equivalent  thereof by Moody's,  (v) repurchase  obligations
with a term of not more than seven days for  underlying  securities of the types
described  in  clauses  (ii) and (iv)  above  entered  into  with any  financial
institution  meeting the  qualifications  specified  in clause (iv) above,  (vi)
commercial  paper  rated at least  ?A-1?  by S&P or the  equivalent  thereof  by
Moody's  and,  in each  case,  maturing  within  six  months  after  the date of
acquisition,  and (vii)  investments  in money  market funds all of whose assets
consist of securities described in clauses (ii) through (vi) above.

         "Commission" means the Securities and Exchange Commission.


<PAGE>



         "Consolidated  Cash  Flow"  means,  with  respect to any Person for any
period,  the  Consolidated Net Income of such Person for such period plus (i) an
amount equal to any extraordinary  loss plus any net loss realized in connection
with an Asset Sale (to the extent such losses were  deducted in  computing  such
Consolidated  Net  Income),  plus (ii)  provision  for taxes  based on income or
profits of such Person and its Subsidiaries for such period,  to the extent that
such provision for taxes was included in computing such Consolidated Net Income,
plus (iii) consolidated interest expense of such Person and its Subsidiaries for
such period, whether paid or accrued and whether or not capitalized  (including,
without  limitation,  amortization  of debt  issuance  costs and original  issue
discount,  non-cash interest  payments,  the interest  component of any deferred
payment  obligations,  the interest  component of all payments  associated  with
Capital  Lease  Obligations,  commissions,  discounts and other fees and charges
incurred in respect of letter of credit or bankers' acceptance  financings,  and
net payments (if any) pursuant to Hedging  Obligations),  to the extent that any
such expense was deducted in computing such  Consolidated Net Income,  plus (iv)
depreciation,   amortization  (including  amortization  of  goodwill  and  other
intangibles  but excluding  amortization of prepaid cash expenses that were paid
in a prior  period) and other  non-cash  expenses  (excluding  any such non-cash
expense  to the extent  that it  represents  an  accrual of or reserve  for cash
expenses in any future period or amortization of a prepaid cash expense that was
paid in a prior period) of such Person and its  Subsidiaries  for such period to
the extent that such depreciation, amortization and other non-cash expenses were
deducted in computing  such  Consolidated  Net Income,  minus (v) non-cash items
increasing  such  Consolidated  Net Income for such period,  in each case,  on a
consolidated basis and determined in accordance with GAAP.  Notwithstanding  the
foregoing,  the  provision  for  taxes on the  income  or  profits  of,  and the
depreciation and amortization and other non-cash charges of, a Subsidiary of the
referent  Person  shall  be  added  to   Consolidated   Net  Income  to  compute
Consolidated  Cash Flow only to the extent and in the same  proportion  that the
net income of such  Subsidiary  was  included in  calculating  Consolidated  Net
Income and only if a  corresponding  amount  would be  permitted  at the date of
determination  to be dividended to the Company by such Subsidiary  without prior
governmental  approval  (that  has not been  obtained),  and  without  direct or
indirect  restriction  pursuant to the terms of its charter and all  agreements,
instruments,  judgments,  decrees,  orders,  statutes,  rules  and  governmental
regulations applicable to that Subsidiary or its stockholders.

         "Consolidated  Net Income"  means,  with  respect to any Person for any
period,  the aggregate of the Net Income of such Person and its Subsidiaries for
such period,  on a  consolidated  basis,  determined  in  accordance  with GAAP;
provided  that (i) the Net  Income  (but not loss) of any  Person  that is not a
Subsidiary or that is accounted for by the equity method of accounting  shall be
included only to the extent of the amount of dividends or distributions  paid in
cash to the  referent  Person or a Wholly  Owned  Subsidiary  thereof  that is a
Guarantor, (ii) the Net Income of any Subsidiary shall be excluded to the extent
that the  declaration or payment of dividends or similar  distributions  by that
Subsidiary  of that Net  Income  is not at the date of  determination  permitted
without  any  prior  governmental  approval  (that  has not been  obtained)  or,
directly  or  indirectly,  by  operation  of the  terms  of its  charter  or any
agreement,  instrument,  judgment,  decree, order, statute, rule or governmental
regulation  applicable  to that  Subsidiary or its  stockholders,  (iii) the Net
Income of any Person  acquired  in a pooling of  interests  transaction  for any
period  prior to the date of such  acquisition  shall be  excluded  and (iv) the
cumulative effect of a change in accounting principles shall be excluded.

         "Consolidated  Net Worth"  means,  with respect to any Person as of any
date, the sum of (i) the consolidated  equity of the common stockholders of such
Person  and  its  consolidated  Subsidiaries  as of  such  date  plus  (ii)  the
respective  amounts reported on such Person's balance sheet as of such date with
respect to any series of preferred stock (other than Disqualified Stock) that by
its terms is not entitled to the payment of dividends  unless such dividends may
be  declared  and paid only out of net  earnings  in respect of the year of such
declaration  and  payment,  but only to the extent of any cash  received by such
Person upon issuance of such preferred stock, less (x) all write-ups (other than
write-ups resulting from foreign currency translations and write-ups of tangible
assets of a going concern  business made within 12 months after the  acquisition
of such  business)  subsequent  to the Issue Date in the book value of any asset
owned by such  Person  or a  consolidated  Subsidiary  of such  Person,  (y) all
investments as of such date in  unconsolidated  Subsidiaries and in Persons that
are not Subsidiaries (except, in each case, Permitted Investments),  and (z) all
unamortized  debt discount and expense and  unamortized  deferred  charges as of
such date, all of the foregoing determined in accordance with GAAP.

         "Credit Facility"  means, with respect to the Company, one or more debt
facilities  or commercial  paper  facilities  with banks or other  institutional
lenders  (including  any  related  notes,   guarantees,   collateral  documents,
instruments  and  agreements  executed in  connection  therewith)  providing for
revolving credit loans, term loans, receivables financing (including through the
sale of receivables  to such lenders or to special  purpose  entities  formed to
borrow from such lenders against such  receivables) or letters of credit up to a
maximum  aggregate  amount of not more than  $15.0  million,  in each  case,  as
amended, restated,  modified, renewed, refunded, replaced or refinanced in whole
or in part from time to time.
<PAGE>

     "Default" means any event that is or with the passage of time or the giving
          of notice or both would be an Event of Default.

         "Disqualified  Stock" means any Capital Stock that, by its terms (or by
the  terms of any  security  into  which it is  convertible  or for  which it is
exchangeable),  or upon the  happening of any event,  matures or is  mandatorily
redeemable, pursuant to a sinking fund obligation or otherwise, or redeemable at
the option of the holder  thereof,  in whole or in part, on or prior to the date
that is 91 days after the date on which the Senior Notes mature, provided that a
class of Capital Stock shall not be Disqualified Stock solely as a result of any
maturity or redemption that is conditioned upon, and subject to, compliance with
the  covenant   described  under  the  caption  "-Certain   Covenants-Restricted
Payments."

         "Equity  Interests"  means Capital  Stock and all warrants,  options or
other rights to acquire  Capital Stock (but  excluding any debt security that is
convertible into, or exchangeable for, Capital Stock).

         "Existing  Indebtedness"  means  Indebtedness  of the  Company  and its
Subsidiaries (including preferred stock of Pretzel Time outstanding on the Issue
Date but excluding any  Indebtedness  of the Company or any of its  Subsidiaries
under any Credit Facility  existing on the Issue Date) in existence on the Issue
Date, until such amounts are repaid.

         "Fixed Charges"  means, with respect to any Person for any period,  the
sum,  without  duplication,  of (i) the  consolidated  interest  expense of such
Person and its Subsidiaries for such period, whether paid or accrued (including,
without  limitation,  amortization  of debt  issuance  costs and original  issue
discount,  non-cash interest  payments,  the interest  component of any deferred
payment  obligations,  the interest  component of all payments  associated  with
Capital  Lease  Obligations,  commissions,  discounts and other fees and charges
incurred in respect of letter of credit or bankers' acceptance  financings,  and
net payments (if any) pursuant to Hedging  Obligations),  (ii) the  consolidated
interest expense of such Person and its Subsidiaries that was capitalized during
such period,  (iii) any interest  expense on Indebtedness of another Person that
is guaranteed by such Person or one of its  Subsidiaries or secured by a Lien on
assets of such Person or one of its Subsidiaries  (whether or not such guarantee
or Lien is called  upon),  and (iv) the  product of (A) all  dividend  payments,
whether or not in cash,  on any series of preferred  stock of such Person or any
of its  Subsidiaries,  other than dividend  payments on Equity Interests payable
solely in Equity Interests of the Company,  times (B) a fraction,  the numerator
of which is one and the  denominator  of which  is one  minus  the then  current
combined federal,  state and local statutory tax rate of such Person,  expressed
as a decimal, in each case, on a consolidated basis and in accordance with GAAP.

         "Fixed Charge Coverage Ratio"  means with respect to any Person for any
period,  the ratio of the Consolidated  Cash Flow of such Person for such period
to the Fixed  Charges  of such  Person  for such  period.  In the event that the
Company or any of its Subsidiaries  incurs,  assumes,  guarantees or redeems any
Indebtedness  (other than revolving credit borrowings) or issues preferred stock
subsequent to the commencement of the period for which the Fixed Charge Coverage
Ratio is being calculated but prior to the date on which the event for which the
calculation of the Fixed Charge Coverage Ratio is made (the ?Calculation Date?),
then the Fixed Charge Coverage Ratio shall be calculated giving pro forma effect
to such incurrence, assumption, guarantee or redemption of Indebtedness, or such
issuance or  redemption of preferred  stock,  as if the same had occurred at the
beginning of the applicable  four-quarter  reference  period.  In addition,  for
purposes of making the computation referred to above, (i) acquisitions that have
been made by the Company or any of its  Subsidiaries,  including through mergers
or consolidations and including any related financing  transactions,  during the
four-quarter  reference  period or subsequent to such reference period and on or
prior to the Calculation  Date shall be deemed to have occurred on the first day
of the  four-quarter  reference  period  and  Consolidated  Cash  Flow  for such
reference  period shall be calculated  without  giving effect to clause (iii) of
the proviso set forth in the  definition of  Consolidated  Net Income,  (ii) the
Consolidated Cash Flow attributable to discontinued operations, as determined in
accordance  with GAAP,  and  operations or  businesses  disposed of prior to the
Calculation  Date,  shall be excluded,  (iii) the Fixed Charges  attributable to
discontinued  operations,  as determined in accordance with GAAP, and operations
or businesses disposed of prior to the Calculation Date, shall be excluded,  but
only to the extent that the  obligations  giving rise to such Fixed Charges will
not be obligations of the referent Person or any of its  Subsidiaries  following
the  Calculation  Date,  and (iv) the financial  information of the Company with
respect to any portion of the four fiscal  quarters  prior to the Issue Date may
be adjusted to eliminate  certain  historical  expenses that are not expected to
recur  after  the  consummation  of the  Pretzel  Contributions  so long as such
adjustments are not deemed to be contrary to the  requirements of Regulation S-X
under the Securities Act by an Accounting  Firm. In calculating the Fixed Charge
Coverage  Ratio  for any  period,  to the  extent  that  the  proceeds  from the
incurrence of any  Indebtedness are to be used to fund the acquisition of Equity
Interests  or assets in a  Permitted  Business,  the Company may include any pro
forma  adjustments  permitted by Regulation  S-X under the Securities Act in its
calculation of the amount of  Consolidated  Cash Flow that relate solely to such
acquisition, so long as such pro forma adjustments are not deemed to be contrary
to the  requirements of Rule 11-02 of Regulation S-X under the Securities Act in
writing by an Accounting Firm.
<PAGE>

         "GAAP" means generally accepted accounting  principles set forth in the
opinions and  pronouncements of the Accounting  Principles Board of the American
Institute of Certified Public  Accountants and statements and  pronouncements of
the Financial  Accounting  Standards  Board or in such other  statements by such
other entity as have been  approved by a significant  segment of the  accounting
profession, which are in effect on the Issue Date.

         "guarantee"  means a guarantee (other than by endorsement of negotiable
instruments  for  collection  in the  ordinary  course of  business),  direct or
indirect,  in any manner (including,  without limitation,  letters of credit and
reimbursement  agreements  in  respect  thereof),  of  all or  any  part  of any
Indebtedness.

     "Guarantors"  means (i) MFB and (ii) any other  Subsidiary  that executes a
Guarantee  in  accordance  with  the  provisions  of the  Indenture,  and  their
respective successors and assigns.

         "Hedging   Obligations"   means,  with  respect  to  any  Person,   the
obligations  of such Person under (i) interest  rate swap  agreements,  interest
rate  cap  agreements  and  interest  rate  collar  agreements  and  (ii)  other
agreements or arrangements  designed to protect such Person against fluctuations
in interest or foreign currency exchange rates.

         "Indebtedness"  means, with respect to any Person,  any indebtedness of
such  Person,  whether  or not  contingent,  in  respect  of  borrowed  money or
evidenced  by bonds,  notes,  debentures  or similar  instruments  or letters of
credit (or reimbursement  agreements in respect thereof) or banker's acceptances
or representing  Capital Lease Obligations or the balance deferred and unpaid of
the purchase  price of any  property or  representing  any Hedging  Obligations,
except any such balance that constitutes an accrued expense or trade payable, if
and to the extent  any of the  foregoing  indebtedness  (other  than  letters of
credit and Hedging Obligations) would appear as a liability upon a balance sheet
of such Person prepared in accordance with GAAP, as well as all  indebtedness of
others  secured  by a Lien on any  asset  of such  Person  (whether  or not such
indebtedness  is  assumed by such  Person)  and,  to the  extent  not  otherwise
included,  the guarantee by such Person of any indebtedness of any other Person.
The  amount  of any  Indebtedness  outstanding  as of any date  shall be (i) the
accreted value thereof,  in the case of any  Indebtedness  that does not require
current payments of interest,  and (ii) the principal  amount thereof,  together
with any interest thereon that is more than 30 days past due, in the case of any
other Indebtedness.

         "Investments"  means,  with respect to any Person,  all  investments by
such Person in other Persons  (including  Affiliates)  in the forms of direct or
indirect loans  (including  guarantees of  Indebtedness  or other  obligations),
advances  or capital  contributions  (excluding  commission,  travel and similar
advances to officers and  employees  made in the ordinary  course of  business),
purchases  or other  acquisitions  for  consideration  of  Indebtedness,  Equity
Interests  or other  securities,  together  with all items  that are or would be
classified as investments  on a balance sheet prepared in accordance  with GAAP,
provided that an acquisition of assets,  Equity Interests or other securities by
the Company for  consideration  consisting  of common stock of the Company shall
not be deemed to be an  Investment.  If the  Company  or any  Subsidiary  of the
Company  sells or  otherwise  disposes of any Equity  Interests of any direct or
indirect  Subsidiary  of the Company such that,  after giving effect to any such
sale or disposition,  such Person is no longer a Subsidiary of the Company,  the
Company  shall be deemed to have made an Investment on the date of any such sale
or  disposition  equal to the fair market value of the Equity  Interests of such
Subsidiary  not sold or disposed of in an amount  determined  as provided in the
final  paragraph of the  covenant  described  above under the caption  ??Certain
Covenants-Restricted Payments.?

         "Issue Date" means November 26, 1997.

         "Lien"  means, with respect to any asset, any mortgage,  lien,  pledge,
charge,  security  interest or encumbrance of any kind in respect of such asset,
whether or not filed,  recorded or  otherwise  perfected  under  applicable  law
(including any conditional sale or other title retention agreement, any lease in
the nature  thereof,  any option or other  agreement  to sell or give a security
interest in and any filing of or agreement to give any financing statement under
the Uniform  Commercial  Code (or  equivalent  statutes)  of any  jurisdiction),
provided  that the  definition of ?Lien?  shall not include any option,  call or
similar right relating to treasury shares of the Company to the extent that such
option,  call or right is granted  (i) under any  employee  stock  option  plan,
employee  stock  ownership plan or similar plan or arrangement of the Company or
its  Subsidiaries  or (ii) in  connection  with  the  issuance  of  Indebtedness
permitted to be incurred  pursuant to the covenant  described  under the caption
??Certain Covenants-Incurrence of Indebtedness and Issuance of Preferred Stock.?
<PAGE>

     "MFB" means The Mrs.  Fields'  Brand,  Inc., a Delaware  corporation  and a
wholly owned subsidiary of the Company.

     "MFH" means Mrs. Fields' Holding Company,  Inc., a Delaware corporation and
the corporate parent of the Company.
        
     "Moody's" means Moody's Investors Service, Inc.

         "Net Income"  means, with respect to any Person,  the net income (loss)
of such Person,  determined in accordance  with GAAP and before any reduction in
respect of preferred stock dividends,  excluding, however, (i) any gain (but not
loss),  together  with any  related  provision  for  taxes on such gain (but not
loss),  realized  in  connection  with (A) any Asset  Sale  (including,  without
limitation, dispositions pursuant to sale and leaseback transactions) or (B) the
disposition of any securities by such Person or any of its  Subsidiaries  or the
extinguishment of any Indebtedness of such Person or any of its Subsidiaries and
(ii) any  extraordinary or nonrecurring  gain (but not loss),  together with any
related provision for taxes on such  extraordinary or nonrecurring gain (but not
loss).

         "Net  Proceeds"  means the  aggregate  cash  proceeds  received  by the
Company or any of its  Subsidiaries  in  respect  of any Asset Sale  (including,
without limitation,  any cash received upon the sale or other disposition of any
non-cash  consideration  received  in any  Asset  Sale  but  only  as  and  when
received),  net of the direct  costs  relating  to such  Asset Sale  (including,
without  limitation,  legal,  accounting and investment  banking fees, and sales
commissions)  and any relocation  expenses  incurred as a result thereof,  taxes
paid or payable as a result thereof (after taking into account any available tax
credits or deductions and any tax sharing arrangements),  amounts required to be
applied to the permanent repayment of, or permanent reduction in availability or
commitment  under,  Indebtedness  secured by a Lien on the asset or assets  that
were the subject of such Asset Sale and any reserve for adjustment in respect of
the sale price of such asset or assets established in accordance with GAAP.

     "Non-Core Stores" means the stores listed in Exhibit B to the Indenture.

     "Obligations"   means   any   principal,    interest,    penalties,   fees,
indemnifications,  reimbursements,  damages and other liabilities  payable under
the documentation governing any Indebtedness.

         "Permitted  Business"  means the same or a similar  line of business as
the Company and its Subsidiaries  were engaged in on the Issue Date,  including,
without limitation, the specialty retail snack-food business.

     "Permitted  Investments"  means (a) any  Investment  in the Company or in a
Wholly Owned  Subsidiary  of the Company that is a Guarantor and that is engaged
in a  Permitted  Business,  (b)  any  Investment  in Cash  Equivalents,  (c) any
Investment by the Company or any Subsidiary of the Company in a Person,  if as a
result of such  Investment (i) such Person becomes a Wholly Owned  Subsidiary of
the Company and a Guarantor that is engaged in a Permitted Business or (ii) such
Person is merged,  consolidated  or  amalgamated  with or into,  or transfers or
conveys  substantially  all of its assets to, or is liquidated into, the Company
or a Wholly  Owned  Subsidiary  of the Company  that is a Guarantor  and that is
engaged in a Permitted Business,  (d) any Restricted Investment made as a result
of the  receipt  of  non-cash  consideration  from an Asset  Sale  that was made
pursuant  to and in  compliance  with the  covenant  described  above  under the
caption "-Repurchase at the Option of Holders-Asset  Sales," (e) any acquisition
of assets  solely in exchange for the issuance of Equity  Interests  (other than
Disqualified  Stock) of the Company,  (f) any  Investments in accounts and notes
receivable  acquired in the ordinary course of business,  (g) any Investments in
notes of employees,  officers,  directors and their  transferees  and Affiliates
issued to the Company  representing  payment of the exercise price of options to
purchase  common stock of the  Company,  (h) any  Investments  by the Company in
Hedging Obligations otherwise permitted to be incurred under the Indenture,  (i)
any Investments  existing on the Issue Date (including,  without  limitation,  a
$500,000 loan to Martin E. Lisiewski  outstanding as of the Issue Date) and ( j)
any purchase of any and all remaining common stock of PTI.

         "Permitted Liens" means (i) Liens securing  Indebtedness under a Credit
Facility that was  permitted by the terms of the Indenture to be incurred,  (ii)
Liens in favor of the Company,  (iii) Liens on property of a Person  existing at
the time such  Person is merged  into or  consolidated  with the  Company or any
Subsidiary of the Company,  provided that such Liens were in existence  prior to
the  contemplation  of such  merger or  consolidation  and do not  extend to any
assets  other than  those of the Person  merged  into or  consolidated  with the
Company,  (iv) Liens on property existing at the time of acquisition  thereof by
the Company or any  Subsidiary of the Company,  provided that such Liens were in
existence prior to the  contemplation  of such  acquisition and do not extend to
any assets of the  Company  other than the  property so  acquired,  (v) Liens to
secure  the  performance  of  statutory  obligations,  surety or  appeal  bonds,
performance bonds or other obligations of a like nature incurred in the ordinary
course of business,  (vi) Liens to secure Indebtedness  (including Capital Lease
Obligations)  permitted by clauses (iii) and (x) of the second  paragraph of the
covenant entitled  ?Incurrence of Indebtedness and Issuance of Preferred Stock,?
provided  that,  in the case of  Indebtedness  permitted  by such clause  (iii),
covering only the assets acquired with such  Indebtedness,  (vii) Liens existing
on the Issue Date, (viii) Liens for taxes,  assessments or governmental  charges
or claims that are not yet delinquent or that are being  contested in good faith
by  appropriate   proceedings  promptly  instituted  and  diligently  concluded,
provided that any reserve or other appropriate provision as shall be required in
conformity  with GAAP shall have been made therefor,  and (ix) Liens incurred in

<PAGE>

the ordinary  course of business of the Company or any Subsidiary of the Company
that (A) are not  incurred  in  connection  with the  borrowing  of money or the
obtaining of advances or credit (other than trade credit in the ordinary  course
of business) and (B) do not in the aggregate  materially  detract from the value
of the  property  or  materially  impair  the use  thereof in the  operation  of
business by the Company or such Subsidiary.

         "Permitted  Refinancing  Indebtedness"  means any  Indebtedness  of the
Company or any of its  Subsidiaries  issued in exchange for, or the net proceeds
of which are used to extend, refinance,  renew, replace, defease or refund other
Indebtedness  of the Company or any of its  Subsidiaries,  provided that (i) the
principal   amount  (or  accreted   value,  if  applicable)  of  such  Permitted
Refinancing  Indebtedness  does not exceed the principal  amount of (or accreted
value, if applicable),  plus accrued  interest on, the Indebtedness so extended,
refinanced,  renewed,  replaced,  defeased  or  refunded  ( plus the  amount  of
reasonable  expenses  incurred in  connection  therewith),  (ii) such  Permitted
Refinancing Indebtedness has a final maturity date later than the final maturity
date of, and has a Weighted  Average  Life to Maturity  equal to or greater than
the  Weighted  Average  Life to Maturity of, the  Indebtedness  being  extended,
refinanced,  renewed, replaced,  defeased or refunded, (iii) if the Indebtedness
being  extended,   refinanced,   renewed,  replaced,  defeased  or  refunded  is
subordinated in right of payment to the Senior Notes, such Permitted Refinancing
Indebtedness  has a final  maturity date later than the final  maturity date of,
and is  subordinated  in right of payment to, the Senior Notes on terms at least
as  favorable  to  the  holders  of  Senior  Notes  as  those  contained  in the
documentation  governing the Indebtedness being extended,  refinanced,  renewed,
replaced, defeased or refunded, and (iv) such Indebtedness is incurred either by
the Company or by the  Subsidiary who is the obligor on the  Indebtedness  being
extended, refinanced, renewed, replaced, defeased or refunded.

     "Pretzel Time" means Pretzel Time, Inc., a Pennsylvania corporation.

     "Pretzel  Time  Employment   Agreement"   means  that  certain   Employment
Agreement,  dated as of  September 2, 1997,  between  Pretzel Time and Martin E.
Lisiewski.

     "Pretzel  Time  Management   Agreement"   means  that  certain   Management
Agreement, dated as of September 2, 1997, between the Company and Pretzel Time.

         "Public Equity Offering"  means a public offering  registered under the
Securities  Act  (except  for any  registration  pursuant to Form S-8) of common
stock of (i) the Company or (ii) MFH to the extent that the net proceeds thereof
are  contributed  to the Company as a capital  contribution,  provided  that the
aggregate  proceeds from any such public offering shall in no event be less than
$20.0 million.

     "Restricted  Investment"   means  an  Investment  other  than  a  Permitted
Investment.

     "S&P"  means  Standard  &  Poor's  Ratings  Service,   a  division  of  The
McGraw-Hill Companies, Inc.

     "Significant Subsidiary"  means any Subsidiary that would be a ?significant
subsidiary?  as defined in Article 1, Rule 1-02 of Regulation  S-X,  promulgated
pursuant to the  Securities  Act, as such  Regulation  is in effect on the Issue
Date.

         "Stated Maturity" means, with respect to any installment of interest or
principal  on any  series of  Indebtedness,  the date on which  such  payment of
interest or principal  was  scheduled  to be paid in the original  documentation
governing such Indebtedness, and shall not include any contingent obligations to
repay,  redeem or repurchase  any such  interest or principal  prior to the date
originally scheduled for the payment thereof.

         "Subsidiary"  means,  with respect to any Person,  (i) any corporation,
association or other business  entity of which more than 50% of the total voting
power of shares of Capital Stock entitled  (without  regard to the occurrence of
any  contingency)  to vote in the  election of  directors,  managers or trustees
thereof is at the time owned or  controlled,  directly  or  indirectly,  by such
Person or one or more of the other Subsidiaries of that Person (or a combination
thereof) and (ii) any  partnership  (A) the sole general partner or the managing
general  partner of which is such Person or a  Subsidiary  of such Person or (B)
the  only  general  partners  of  which  are  such  Person  or of  one  or  more
Subsidiaries of such Person (or any combination thereof).


<PAGE>



     "Tax Sharing  Agreement"  means any tax  allocation  agreement  between the
Company or any of its  Subsidiaries  with the  Company or any direct or indirect
shareholder of the Company with respect to  consolidated or combined tax returns
including the Company or any of its Subsidiaries, but, in each case, only to the
extent  that  amounts  payable  from  time to time by the  Company  or any  such
Subsidiary under any such agreement do not exceed the corresponding tax payments
that the  Company or such  Subsidiary  would have been  required  to make to any
relevant taxing  authority had the Company or such Subsidiary not joined in such
consolidated or combined  returns,  but instead had filed returns including only
the Company and its Subsidiaries.

     "Voting Stock" of any Person as of any date means the Capital Stock of such
Person  that is at the time  entitled  to vote in the  election  of the Board of
Directors of such Person.

     "Weighted Average Life to Maturity" means, when applied to any Indebtedness
at any  date,  the  number  of years  obtained  by  dividing  (i) the sum of the
products  obtained  by  multiplying  (A)  the  amount  of  each  then  remaining
installment,  sinking  fund,  serial  maturity  or other  required  payments  of
principal,  including payment at final maturity,  in respect thereof, by (B) the
number of years (calculated to the nearest one-twelfth) that will elapse between
such date and the making of such payment, by (ii) the then outstanding principal
amount of such Indebtedness.

     "Wholly Owned  Subsidiary"  of any Person means a Subsidiary of such Person
all of the  outstanding  Capital  Stock or other  ownership  interests  of which
(other than  directors'  qualifying  shares)  shall at the time be owned by such
Person or by one or more  Wholly  Owned  Subsidiaries  of such Person and one or
more Wholly Owned Subsidiaries of such Person.


<PAGE>


                              PLAN OF DISTRIBUTION

         Each  broker-dealer  that receives New Senior Notes for its own account
pursuant  to the  Exchange  Offer  must  acknowledge  that  it  will  deliver  a
prospectus  in  connection  with any  resale  of such  New  Senior  Notes.  This
Prospectus,  as it may be amended or supplemented from time to time, may be used
by a  broker-dealer  in connection  with resales of New Senior Notes received in
exchange  for Old Senior  Notes where such Old Senior  Notes were  acquired as a
result of market-making activities or other trading activities.  The Company has
agreed  that,  for a period of 120 days after the  consummation  of the Exchange
Offer, it will make this Prospectus,  as amended or  supplemented,  available to
any broker-dealer for use in connection with any such resale. In addition, until
_________,  all dealers  effecting  transactions  in the New Senior Notes may be
required to deliver a prospectus.

         The Company will not receive any  proceeds  from any sale of New Senior
Notes by  broker-dealers.  New Senior Notes received by broker-dealers for their
own account  pursuant to the Exchange Offer may be sold from time to time in one
or more transactions in the over-the-counter market, in negotiated transactions,
through the writing of options on the New Senior Notes or a combination  of such
methods of resale,  at market prices prevailing at the time of resale, at prices
related to such prevailing market prices or negotiated  prices.  Any such resale
may be made directly to  purchasers  or to or though  brokers or dealers who may
receive  compensation  in the form of commissions  or concessions  from any such
broker-dealer or the purchasers of any such New Senior Notes. Any  broker-dealer
that  resells  New Senior  Notes that were  received  by it for its own  account
pursuant to the Exchange Offer and any broker or dealer that  participates  in a
distribution  of such New  Senior  Notes may be  deemed  to be an  "underwriter"
within the  meaning of the  Securities  Act and any profit on any such resale of
New Senior Notes and any commission or concessions  received by any such persons
may be deemed to be  underwriting  compensation  under the  Securities  Act. The
Letter of Transmittal  states that, by acknowledging that it will deliver and by
delivering a prospectus,  a broker-dealer will not be deemed to admit that it is
an "underwriter" within the meaning of the Securities Act.

         For a period of 120 days after the  consummation of the Exchange Offer,
the Company will  promptly send  additional  copies of this  Prospectus  and any
amendment or supplement to this  Prospectus to any  broker-dealer  that requests
such documents in the Letter of Transmittal or Agent's Message.  The Company has
agreed  to pay all  expenses  incident  to the  Exchange  Offer  (including  the
expenses of one counsel for the Holders of the Notes in an amount up to $50,000)
other than  commissions  or  concessions  of any  brokers  or  dealers  and will
indemnify the Holders of the Notes (including any broker-dealer) against certain
liabilities, including liabilities under the Securities Act.



<PAGE>


             CERTAIN UNITED STATES FEDERAL INCOME TAX CONSIDERATIONS

         The following is a general  summary of certain U.S.  Federal income tax
consequences  associated  with the  exchange of the Old Senior Notes for the New
Senior Notes pursuant to the Exchange  Offer.  The summary is based upon current
laws,  regulations,  rulings and judicial  decisions all of which are subject to
change,  possibly with retroactive effect. the discussion below does not address
all aspects of U.S.  Federal income  taxation that may be relevant to particular
Holders of Old Senior Notes or New Senior  Notes.  In addition,  the  discussion
does not address any aspect of state, local or foreign taxation.

         The exchange of the Old Senior Notes for the New Senior Notes  pursuant
to the Exchange  Offer should not be treated as an "exchange"  for U.S.  Federal
income tax purposes  because the New Senior Notes  should not be  considered  to
differ materially in kind or extent from the New Senior Notes.  Rather,  the New
Senior Notes received by a Holder should be treated as a continuation of the Old
Senior  Notes in the hands of such  Holder.  As a result there should be no U.S.
Federal income tax  consequences to Holders  exchanging the Old Senior Notes for
the New Senior Notes pursuant to the Exchange Offer,  and any exchanging  Holder
of Old Senior Notes should have the same tax basis and holding period in the New
Senior Notes as such Holder had in the Old Senior Notes immediately prior to the
Exchange.

         PROSPECTIVE  HOLDERS OF THE NEW SENIOR NOTES ARE URGED TO CONSULT THEIR
TAX ADVISORS  CONCERNING  THE  PARTICULAR TAX  CONSEQUENCES  OF EXCHANGING  SUCH
HOLDERS' OLD SENIOR NOTES FOR THE NEW SENIOR NOTES,  INCLUDING THE APPLICABILITY
AND EFFECT OF ANY STATE, LOCAL OR FOREIGN INCOME AND OTHER TAX LAWS.


                                  LEGAL MATTERS

         The  validity  of the New Senior  Notes and the New  Guarantee  offered
hereby will be passed upon for the  Company  and MFB by  Skadden,  Arps,  Slate,
Meagher & Flom LLP. A partner in Skadden,  Arps, Slate, Meagher & Flom LLP is an
investor in Capricorn.

                                     EXPERTS

         The  historical  financial  statements  and  schedule  of Mrs.  Fields'
Original  Cookies,  Inc. and subsidiaries as of December 28, 1996 and January 3,
1998 and for the period from inception (September 18, 1996) to December 28, 1996
and for the year ended January 3, 1998; the historical  financial  statements of
Mrs.  Fields Inc. and  subsidiaries  as of September 17, 1996 and for the period
from  December  31,  1995  to  September  17,  1996;  the  historical  financial
statements  of The Original  Cookie  Company,  Incorporated  and the  Carved-out
Portion  of Hot Sam  Company,  Inc.  (combined)  as of  December  30,  1995  and
September  17, 1996 and for years ended  December 31, 1994 and December 30, 1995
and for the period ended September 17, 1996; the historical financial statements
of H&M Concepts  Ltd. Co. and  subsidiaries  as of December 29, 1996 and for the
year then ended; and the historical  financial  statements of Pretzel Time, Inc.
as of  December  31,  1995 and  December  29, 1996 and for the years then ended,
included in this Prospectus and elsewhere in this registration  statement,  have
been  audited  by  Arthur  Andersen  LLP,  independent  public  accountants,  as
indicated  in their  reports with respect  thereto,  and are included  herein in
reliance upon the  authority of said firm as experts in accounting  and auditing
in giving said reports.

         The   historical   financial   statements  of  Mrs.   Fields  Inc.  and
subsidiaries  as of December 30, 1995 and for the years ended  December 30, 1995
and December 31, 1994 included in this Prospectus, have been audited by Deloitte
& Touche LLP, independent  auditors, as stated in their report appearing herein,
and is included herein in reliance upon the report of such firm given upon their
authority as experts in accounting and auditing.




<PAGE>




       UNAUDITED PRO FORMA CONDENSED CONSOLIDATED STATEMENT OF OPERATIONS


     On November 26, 1997, Mrs. Fields' Original Cookies,  Inc. ("Mrs.  Fields")
sold  $100,000,000  of  Series A Senior  Notes due 2004  (the  "Offering").  The
proceeds of the Offering were used to: (i) pay $63,407,000  aggregate  principal
amount of existing  indebtedness of Mrs. Fields and its subsidiaries,  including
The Mrs. Fields' Brand, Inc. ("MFB"),  which became a wholly owned subsidiary of
Mrs. Fields  concurrent with completion of the Offering,  together with interest
thereon  of  $2,995,000;  (ii) pay all of the  $12,250,000  aggregate  principal
amount of H&M debt,  together  with  interest  thereon of $444,000;  (iii) pay a
dividend of $1,065,000  and the return of a $1,500,000  advance to MFH; and (iv)
pay  fees and  expenses  of the  Offering  totaling  $6,431,000.  As part of the
Refinancing,  MFH  converted to common equity of Mrs.  Fields a $4,643,000  note
payable, and contributed to Mrs. Fields all of the common stock of MFB after the
conversion of $3,935,000 of preferred stock of MFB, including accrued but unpaid
dividends, into common equity.

     Concurrent with the  consummation  of the Offering,  Mrs. Fields received a
contribution  from MFH of the  businesses  acquired in the Pretzel  Acquisitions
(the "Pretzel Contributions").  MFH contributed to Mrs. Fields the net assets of
H&M, MFH's 56% interest in Pretzel Time common stock, a $500,000 note receivable
from the Pretzel  Time  founder and minority  stockholder,  and certain  related
rights.  Mrs. Fields purchased an additional 4% of the shares of common stock of
Pretzel Time from the founder and minority stockholder,  for $300,000 in cash on
January 2, 1998.

     The unaudited pro forma condensed  consolidated  statement of operations is
based upon the historical  financial  statements of Mrs. Fields, H&M and Pretzel
Time, and should be read in conjunction with the audited and unaudited financial
statements, including the notes thereto, of these entities included elsewhere in
this  registration  statement.  The unaudited pro forma  condensed  consolidated
statement  of  operations  has  been  prepared  using  the  purchase  method  of
accounting  for the Pretzel  Acquisitions.  The  unaudited  pro forma  condensed
consolidated  statement of  operations  assumes that the  Offering,  the Pretzel
Acquisitions,  the  Pretzel  Contributions  and the  Refinancing  occurred as of
December 29, 1996 (the first day of the most  recently  completed  fiscal year).
The Pretzel  Contributions  have been accounted for utilizing MFH's  predecessor
basis. All of the entities  presented operate using 52/53-week years ending near
December  31. In the  opinion of  management  of Mrs.  Fields,  all  adjustments
necessary  to present  fairly the  unaudited  pro forma  condensed  consolidated
statement of operations have been made.

     The unaudited pro forma condensed  consolidated  statement of operations is
included in this  registration  statement for  illustrative  purposes only. Such
information  does not  purport  to be  indicative  of the  results  which  would
actually have been effected on the date and for the period indicated,  nor is it
indicative of actual or future operating  results that may occur. See also "Risk
Factors" included elsewhere in this registration statement.
                                   P-1

<PAGE>
<TABLE>
<CAPTION>


                                   MRS. FIELDS
            PRO FORMA CONDENSED CONSOLIDATED STATEMENT OF OPERATIONS
                       FOR THE YEAR ENDED JANUARY 3, 1998
                                   (Unaudited)

                                                                                 Pretzel       Pro Forma
                                                                      H&M          Time       Adjustments       Pro Forma
                                                     Mrs. Fields  (See Note 1)  (See Note 2)  (See Note 3)     Consolidated
<S>                                                   <C>          <C>           <C>           <C>             <C>
                                                                   (Dollars in thousands)
CORE OPERATING STORES:
   NET STORE SALES                                   $104,316       $  8,278     $   -         $   -            $112,594
                                                    ---------      ---------   ----------     -----------      ---------
    OPERATING COSTS AND EXPENSES:
     Selling and store occupancy costs                 50,858          5,477         -             -              56,335
     Food cost of sales                                22,677          1,146         -             -              23,823
     Depreciation and amortization                      3,896            595         -           (111) (a)         4,380
                                                    ---------      ---------   ----------      ----------      ---------
                                                       77,431          7,218         -           (111)            84,538
                                                    ---------      ---------   ----------      ----------      ---------
        INCOME FROM CORE OPERATING STORES              26,885          1,060         -            111             28,056
                                                    ---------      ---------   ----------      ----------      ---------
             
STORES IN THE PROCESS OF BEING CLOSED
   OR FRANCHISED:
     NET STORE SALES                                   19,671          1,050        302             -             21,023
                                                    ---------      ----------  ----------      ----------      ---------
     OPERATING COSTS AND EXPENSES:
        Selling and store occupancy costs              15,974            643        275             -             16,892
        Food cost of sales                              5,450            220         63             -              5,733
        Depreciation and amortization                      45             95          -             -                140
                                                    ---------      ----------  ----------      ----------      ---------
                                                       21,469            958        338             -             22,765
                                                    ---------      ----------  ----------      ----------      ---------
                                                                                               
        INCOME (LOSS) FROM STORES IN THE PROCESS
          OF BEING CLOSED OR FRANCHISED                (1,798)            92        (36)            -             (1,742)
                                                    ----------     ----------  ----------      ----------      ---------

FRANCHISING REVENUE, NET                                3,418          2,142          -             -              5,560
                                                    ----------     ----------  ----------      ----------      ---------
LICENSING REVENUE, NET                                  2,184              -          -             -              2,184
                                                    ----------     ----------  ----------      ----------      ---------
OTHER REVENUE, NET                                        918             36        181             -              1,135
                                                    ----------     ----------  ----------      ----------      ---------
GENERAL AND ADMINISTRATIVE EXPENSES                   (16,730)        (1,326)    (1,617)           750  (b)      (18,923)
                                                    ----------     ----------  ----------      -----------     ---------
DEPRECIATION AND AMORTIZATION OF INTANGIBLES           (6,462)          (118)         -           (636) (c)       (7,216)
                                                    ----------     ----------  ----------      -----------     ----------
        INCOME (LOSS) FROM OPERATIONS                   8,415           (138)       552            225             9,054

INTEREST EXPENSE, NET                                  (7,584)          (370)      (120)        (3,510) (d)      (11,584)
OTHER EXPENSE                                            (368)             -         (9)            -               (377)
                                                    ----------     ----------  ----------      -----------      ---------
        INCOME (LOSS) BEFORE PROVISION FOR
                    INCOME TAXES                          463           (508)       423         (3,285)           (2,907)

PROVISION FOR INCOME TAXES                               (655)            -         (95)            95  (e)         (655)
                                                    ----------     ----------  ----------      -----------       --------
        INCOME (LOSS) BEFORE PREFERRED STOCK
           DIVIDENDS OF SUBSDIARIES AND
             MINORITY INTEREST                           (192)          (508)       328         (3,190)           (3,562)

PREFERRED STOCK ACCRETION AND DIVIDENDS OF
          SUBSIDIARIES                                   (644)            -          -               -              (644)
                                                    ----------      ---------  ----------      -----------        -------
MINORITY INTEREST                                        (138)            -          -              155 (f)           17
                                                    ----------      ---------  ----------      -----------        -------
          INCOME (LOSS) FROM CONTINUING
                   OPERATIONS                       $    (974)      $   (508)   $   328         $(3,035)          $(4,189)
                                                    ==========      =========  ==========      ===========        ========
OTHER DATA (See Note 4):
         CASH FLOWS FROM OPERATING ACTIVITIES             919            (94)      805                -           $  1,630
                                                    ==========      =========  ==========      ===========        =========
         CASH FLOWS FROM INVESTING ACTIVITIES         (15,505)           (32)      (24)               -           $(15,561)
                                                    ==========      =========  ==========      ===========        =========
         CASH FLOWS FROM FINANCING ACTIVITIES          24,164           (489)       14                -           $ 23,689
                                                    ==========      =========  ==========      ===========        =========
 
        EBITDA                                      $  18,818       $     492  $     730        $  750            $ 20,790
                                                    =========       =========  =========        ==========        ========
        Adjusted EBITDA                             $  20,711       $     728  $     874        $  750            $ 23,063
                                                    =========       =========  =========        ==========        ========
</TABLE>
      

                  See accompanying notes to pro forma condensed
                      consolidated statement of operations.
                                       P-2
                                           
<PAGE>


                                   MRS. FIELDS
        NOTES TO PRO FORMA CONDENSED CONSOLIDATED STATEMENT OF OPERATIONS
                                   (Unaudited)

Note 1: H&M Contribution

     MFH, through its wholly owned subsidiary, MFPC, acquired the net assets and
     certain debt of H&M on July 25, 1997, and concurrent with the completion of
     the Offering  contributed  these net assets of H&M and related debt to Mrs.
     Fields.  The purchase price of $13,750,000  paid by MFH was allocated based
     on the  estimated  fair  values of the net assets  acquired,  as  presented
     below:
<TABLE>
<CAPTION>
           <S>                                     <C>

           Fair value of net assets acquired       $  4,132,000
           Goodwill acquired                          9,618,000
                                                   ------------
           Total purchase price                     $13,750,000
                                                   ============
</TABLE>


Note 2: Pretzel Time Contribution

     MFH  acquired  56.0% of the common stock of Pretzel  Time, a $500,000  note
     receivable  from Pretzel Time's founder and contract rights on September 2,
     1997.  Concurrent with the completion of the Offering,  MFH contributed its
     56.0% interest to Mrs. Fields.

     MFH paid $4,200,000 in cash to acquire 56.0% of the common stock of Pretzel
     Time and made a $500,000,  5-year  maturity loan,  with an interest rate of
     10.5%,  to a minority  stockholder  and  founder of  Pretzel  Time.  Of the
     $4,200,000  paid by MFH,  $750,000  was paid to Pretzel Time to be used for
     working capital purposes. Pretzel Time's accumulated deficit of $347,000 at
     the date of  acquisition  was  eliminated  and goodwill of  $5,882,000  was
     recorded.

Note 3: Unaudited Pro Forma Combined Statement of Operations Adjustments

(a)  Adjustment  to reflect a reduction in  depreciation  expense as a result of
     reducing  H&M's  property and  equipment to fair market value in connection
     with the acquisition.  The average  estimated  depreciable  lives for these
     assets is 7 years.

(b)  Adjustment  to reflect the impact of the  reduction in salaries and payroll
     expenses  related to employees of H&M and Pretzel Time  terminated or to be
     terminated as a condition of the acquisitions.

(c)  Adjustment to reflect  amortization  of goodwill,  which goodwill  totaling
     $15,845,000, was recorded in connection with the purchase of the net assets
     of H&M and the  majority  ownership  of  Pretzel  Time.  Goodwill  is being
     amortized over a 15-year period.

(d)  Adjustment  to reflect  additional  interest  expense  that would have been
     incurred  on the  $100,000,000  Series  A  Senior  Notes.  Adjustment  also
     reflects a reduction in interest  expense related to: (i) the retirement of
     $64,098,000  of Mrs.  Fields debt with interest rates ranging from 8.78% to
     10.0%;  (ii) the  retirement of $12,250,000 of H&M debt with interest rates
     ranging from 8.0% to 16.0%;  (iii) the  conversion  of $4,643,000 of a Mrs.
     Fields  note  payable to equity with an  interest  rate of 9.78%;  (iv) the
     additional  amortization  related to  approximately  $5,976,000 of deferred
     loan costs  assumed to be amortized  over a 7-year  period;  and (v) net of
     interest income on a $500,000 loan to a minority stockholder and founder of
     Pretzel Time with an interest rate of 10.5%.

(e)  Adjustment  to reflect the  reduction in provision  for income taxes due to
     the results of  consolidation  of the  entities and a pro forma loss before
     provision for income taxes for the year ended January 3, 1998.

(f)  Adjustment  to reflect  the  recording  of the 40.0%  minority  interest in
     Pretzel Time's income from continuing operations.



                                   MRS. FIELDS
  NOTES TO PRO FORMA CONDENSED CONSOLIDATED STATEMENT OF OPERATIONS (continued)
                                   (Unaudited)
<TABLE>
<CAPTION>

Note 4: Pro Forma Consolidated EBITDA for the Year Ended January 3, 1998

                                                            MRS.             PRETZEL    PRO FORMA
                                                           FIELDS     H&M      TIME    ADJUSTMENTS   TOTAL
<S>                                                       <C>      <C>         <C>       <C>        <C>    
     Income (loss) from operations......................  $  8,415 $ (198)     $ 612     $     225  $ 9,054
Add:
     Depreciation and amortization......................    10,403     690       118           525   11,736
                                                           ------- -------  --------    ----------  -------
          EBITDA.........................................   18,818     492       730           750   20,790
Add:
     Nonrecurring headquarters facilities and related
        expenses (a) ....................................        -     236       144             -      380
     Costs associated with the sale of existing stores to
        franchisees.....................................       900       -         -             -      900
     Indirect costs (including management bonuses) of the      455       -         -             -      455
              Offering (b)..............................
     Provision for store closures.......................       538                               -      538
                                                           ------- -------  --------    ----------  -------
          Adjusted EBITDA...............................   $20,711 $   728  $    874    $      750  $23,063
                                                           ======= =======  ========    ==========  =======
</TABLE>


(a)  Certain  costs  that  management  expects  not to recur as a result  of the
     Pretzel Acquisitions. These nonrecurring costs relate to the elimination of
     certain  headquarters  facilities in  Pennsylvania  and Idaho and resulting
     reductions  in rent,  systems  costs and other  general and  administrative
     expenses.

(b)  Certain indirect costs that management  expects not to recur as a result of
     the Offering.  Amount  represents  internal costs of the Offering that were
     not deferred.
<PAGE>



<TABLE>
<CAPTION>
 
                    INDEX TO HISTORICAL FINANCIAL STATEMENTS

<S>                                                                                                             <C>
                                                                                                                Page
Mrs. Fields' Original Cookies, Inc. and subsidiaries

Report of Independent Public Accountants....................................................................     F-2
Consolidated Balance Sheets as of December 28, 1996 and January 3, 1998.....................................     F-3
Consolidated Statements of Operations for the period from inception (September 18, 1996) to December
   28, 1996 and for the year ended January 3, 1998..........................................................     F-5
Consolidated Statements of Stockholder's Equity for the period from inception (September 18, 1996) to
   December 28, 1996 and for the year ended January 3, 1998.................................................     F-6
Consolidated Statements of Cash Flows for the period from inception (September 18, 1996) to
   December 28, 1996 and for the year ended January 3, 1998.................................................     F-7
Notes to Consolidated Financial Statements..................................................................     F-9

Mrs. Fields Inc. and subsidiaries

Report of Independent Public Accountants (Arthur Andersen LLP)..............................................    F-28
Report of Independent Public Accountants (Deloitte & Touche LLP)............................................    F-29
Consolidated Balance Sheets as of December 30, 1995 and September 17, 1996..................................    F-30
Consolidated Statements of Operations for the years ended December 31, 1994 and December 30, 1995
   and for the period ended September 17, 1996..............................................................    F-32
Consolidated Statements of Stockholders' Deficit for the years ended December 31, 1994 and December
   30, 1995 and for the period ended September 17, 1996.....................................................    F-33
Consolidated Statements of Cash Flows for the years ended December 31, 1994 and December 30, 1995
   and for the period ended September 17, 1996..............................................................    F-34
Notes to Consolidated Financial Statements..................................................................    F-37

The Original Cookie Company, Incorporated and the Carved-out Portion of Hot Sam Company,
   Inc. (Combined)

Report of Independent Public Accountants....................................................................    F-45
Combined Balance Sheets as of December 30, 1995 and September 17, 1996......................................    F-46
Combined Statements of Operations for the years ended December 31, 1994 and December 30, 1995
   and for the period ended September 17, 1996..............................................................    F-48
Combined Statements of Stockholders' Equity for the years ended December 31, 1994 and December
   30, 1995 and for the period ended September 17, 1996.....................................................    F-49
Combined Statements of Cash Flows for the years ended December 31, 1994 and December 30, 1995
   and for the period ended September 17, 1996..............................................................    F-50
Notes to Combined Financial Statements......................................................................    F-51

H&M Concepts Ltd. Co. and subsidiaries

Report of Independent Public Accountants....................................................................    F-56
Consolidated Balance Sheets as of December 29, 1996 and June 29, 1997 (unaudited)...........................    F-57
Consolidated Statements of Operations for the year ended December 29, 1996 and the 26 weeks ended
   June 30, 1996 (unaudited) and June 29, 1997 (unaudited)..................................................    F-59
Consolidated Statements of Members' Capital for the year ended December 29, 1996 and the 26 weeks
   ended June 29, 1997 (unaudited).........................................................................     F-60
Consolidated Statements of Cash Flows for the year ended December 29, 1996 and the 26 weeks ended
   June 30, 1996 (unaudited) and June 29, 1997 (unaudited).................................................     F-61
Notes to Consolidated Financial Statements.................................................................     F-63

Pretzel Time, Inc.

Report of Independent Public Accountants...................................................................     F-70
Balance Sheets as of December 31, 1995, December 29, 1996 and June 15, 1997 (unaudited)....................     F-71
Statements of Operations for the years ended December 31, 1995 and December 29, 1996 and for the
   24 weeks ended June 16, 1996 (unaudited) and June 15, 1997 (unaudited)..................................     F-72
Statements of Stockholders' Deficit for the years ended December 31, 1995 and December 29, 1996
   and for the 24 weeks ended June 15, 1997 (unaudited)....................................................     F-73
Statements of Cash Flows for the years ended December 31, 1995 and December 29, 1996 and for the
   24 weeks ended June 16, 1996 (unaudited) and June 15, 1997 (unaudited)..................................     F-74
Notes to Financial Statements..............................................................................     F-76
</TABLE>

                                       F-1
<PAGE>












                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS




To Mrs. Fields' Original Cookies, Inc.:

We have audited the  accompanying  consolidated  balance sheets of Mrs.  Fields'
Original Cookies,  Inc. (a Delaware corporation) and subsidiaries as of December
28,  1996 and  January 3,  1998,  and the  related  consolidated  statements  of
operations,  stockholder's  equity and cash flows for the period from  inception
(September  18,  1996) to December  28,  1996 and for the year ended  January 3,
1998.  These  financial  statements  are  the  responsibility  of the  Company's
management.  Our  responsibility  is to express  an  opinion on these  financial
statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated  financial statements referred to above present
fairly,  in all  material  respects,  the  financial  position  of Mrs.  Fields'
Original  Cookies,  Inc. and subsidiaries as of December 28, 1996 and January 3,
1998,  and the results of their  operations  and their cash flows for the period
from inception  (September 18, 1996) to December 28, 1996 and for the year ended
January 3, 1998 in conformity with generally accepted accounting principles.




/s/ARTHUR ANDERSEN LLP
ARTHUR ANDERSEN LLP

Salt Lake City, Utah
  January 17, 1998

                                      F-2
<PAGE>

<TABLE>
<CAPTION>

                                                                                                                   Page 1 of 2

                                         MRS. FIELDS' ORIGINAL COOKIES, INC. AND SUBSIDIARIES

                                                      CONSOLIDATED BALANCE SHEETS

                                                        (dollars in thousands)


                                                                ASSETS

                                                                                        December 28,        January 3,
                                                                                            1996              1998
<S>                                                                                    <C>                <C> 
CURRENT ASSETS:
    Cash and cash equivalents                                                           $   6,709          $    16,287
    Accounts receivable, net of allowance for doubtful accounts of $68 and $32,
       respectively                                                                         1,686                2,194
    Amounts due from franchisees and affiliates, net of allowance for doubtful
       accounts of $320 and $582, respectively                                              1,038                1,552
    Inventories                                                                             3,043                3,100
    Prepaid rent and other                                                                  1,324                2,925
    Deferred income tax assets, current portion                                             2,092                2,765
                                                                                         --------             --------

                Total current assets                                                       15,892               28,823
                                                                                         --------             --------

PROPERTY AND EQUIPMENT, at cost:
    Leasehold improvements                                                                 16,704               21,099
    Equipment and fixtures                                                                 10,427               14,100
    Land                                                                                      128                  128
                                                                                         --------             --------
                                                                                           27,259               35,327
    Less accumulated depreciation and amortization                                         (1,054)              (6,125)
                                                                                         --------             --------

                Net property and equipment                                                 26,205               29,202
                                                                                         --------             --------

DEFERRED INCOME TAX ASSETS, net of current portion                                            917                  734
                                                                                         --------             --------
INTANGIBLES, net of accumulated amortization of $1,290 and $6,419, respectively            66,332               83,694
                                                                                         --------             --------

DEFERRED LOAN COSTS, net of accumulated amortization of $70                                     -                5,906
                                                                                         --------             --------

OTHER ASSETS                                                                                  709                1,325
                                                                                         --------             --------

                                                                                         $110,055             $149,684
                                                                                         ========             ========

</TABLE>




                                      F-3




<PAGE>
<TABLE>
<CAPTION>

                                                                                                                Page 2 of 2


                                         MRS. FIELDS' ORIGINAL COOKIES, INC. AND SUBSIDIARIES

                                                      CONSOLIDATED BALANCE SHEETS

                                               (dollars in thousands, except share data)


                                                 LIABILITIES AND STOCKHOLDER'S EQUITY

                                                                                  December 28,         January 3,
                                                                                      1996                1998
<S>                                                                               <C>                   <C>
CURRENT LIABILITIES:
    Current portion of long-term debt                                              $    2,450            $     472
    Current portion of capital lease obligations                                          -                    142
    Accounts payable                                                                    6,201                3,805
    Accrued liabilities                                                                 3,202                2,826
    Store closure reserve, current portion                                              2,450                3,664
    Accrued salaries, wages and benefits                                                1,811                1,891
    Accrued interest payable                                                            1,668                1,082
    Sales taxes payable                                                                   676                  937
    Deferred credits                                                                      323                  871
                                                                                     ---------           ----------

              Total current liabilities                                                18,781               15,690

LONG-TERM DEBT, net of current portion                                                 65,113              100,284

STORE CLOSURE RESERVE, net of current portion                                           2,305                1,802

CAPITAL LEASE OBLIGATIONS, net of current portion                                         -                    183

ACCRUED LIABILITIES, net of current portion                                             2,207                  -

DEFERRED CREDITS, net of current portion                                                1,091                  -
                                                                                     ---------             --------

              Total liabilities                                                        89,497              117,959
                                                                                     ---------             --------

COMMITMENTS AND CONTINGENCIES (Notes 6 and 7)

MANDATORILY  REDEEMABLE  CUMULATIVE  PREFERRED  STOCK of PTI (a  majority  owned
    subsidiary), aggregate liquidation preference of $1,465                                 -                  902
                                                                                     ---------             --------

MANDATORILY  REDEEMABLE  CUMULATIVE  PREFERRED  STOCK  of  MFB (a  wholly  owned
    subsidiary), aggregate liquidation preference of $3,597                             3,597                  -
                                                                                     ---------            ---------
MINORITY INTEREST                                                                         -                     58
                                                                                     ---------            ---------

STOCKHOLDER'S EQUITY:
    Common stock, $.01 par value; 1,000 shares authorized and 400 shares
       outstanding                                                                        -                    -
    Additional paid-in capital                                                         15,000               30,843
    Retained earnings (Accumulated deficit)                                             1,961                  (78)
                                                                                     --------             --------

              Total stockholder's equity                                               16,961               30,765
                                                                                     --------             --------

                                                                                     $110,055             $149,684
                                                                                     ========             ========
</TABLE>

                                      F-4



<PAGE>

<TABLE>
<CAPTION>




                                         MRS. FIELDS' ORIGINAL COOKIES, INC. AND SUBSIDIARIES

                                                 CONSOLIDATED STATEMENTS OF OPERATIONS

                                                        (dollars in thousands)

                                                                                         Inception
                                                                                      (September 18,               Year Ended
                                                                                         1996) to                  January 3,
                                                                                     December 28, 1996                1998
                                                                                     -----------------             ----------
<S>                                                                                  <C>                           <C>
                              CORE OPERATING STORES
                              ---------------------
NET STORE SALES                                                                           $ 30,811                   $104,316
                                                                                          --------                   --------

OPERATING COSTS AND EXPENSES:
    Selling and store occupancy costs                                                       13,415                     50,858
    Food cost of sales                                                                       7,419                     22,677
    Depreciation and amortization                                                            1,008                      3,896
                                                                                         ---------                   --------

       Total operating costs and expenses                                                   21,842                     77,431
                                                                                          --------                   --------

          Income from core operating stores                                                  8,969                     26,885
                                                                                         ---------                   --------

             STORES IN THE PROCESS OF BEING CLOSED OR FRANCHISED

NET STORE SALES                                                                              9,079                     19,671
                                                                                         ---------                  ---------

OPERATING COSTS AND EXPENSES:
    Selling and store occupancy costs                                                        6,077                     15,974
    Food cost of sales                                                                       2,443                      5,450
    Depreciation and amortization                                                               46                         45
                                                                                         ---------                  ---------

       Total operating costs and expenses                                                    8,566                     21,469
                                                                                         ---------                  ---------

          Income (loss) from stores in the process of being closed or franchised               513                     (1,798)
                                                                                         ---------                  ---------

FRANCHISING AND LICENSING REVENUE, NET                                                       1,385                      5,602
                                                                                          --------                  ---------

OTHER REVENUE, NET                                                                             107                        918
                                                                                         ---------                   ---------

GENERAL AND ADMINISTRATIVE EXPENSES                                                         (4,035)                   (16,730)
                                                                                          --------                   ---------

DEPRECIATION AND AMORTIZATION OF INTANGIBLES                                                (1,290)                    (6,462)
                                                                                          --------                   ---------

          Income from operations                                                             5,649                      8,415

INTEREST EXPENSE, NET                                                                       (1,793)                    (7,584)

OTHER EXPENSE                                                                                  -                         (368)
                                                                                          --------                   ---------

          Income before provision for income taxes                                           3,856                        463

PROVISION FOR INCOME TAXES                                                                  (1,798)                      (655)
                                                                                          --------                   ---------

          Income (loss) before preferred stock accretion and dividends of
              subsidiairies and minority interest                                            2,058                       (192)

PREFERRED STOCK ACCRETION AND DIVIDENDS OF SUBSIDIARIES                                        (97)                      (644)

MINORITY INTEREST                                                                              -                         (138)
                                                                                          --------                   ---------

          Net income (loss)                                                               $  1,961                   $   (974)
                                                                                          ========                   ========

</TABLE>
                                      F-5
<PAGE>


<TABLE>
<CAPTION>

                                         MRS. FIELDS' ORIGINAL COOKIES, INC. AND SUBSIDIARIES

                                            CONSOLIDATED STATEMENTS OF STOCKHOLDER'S EQUITY

                                                        (dollars in thousands)



                                                                                         Retained
                                                                     Additional          Earnings
                                            Common Stock              Paid-in          (Accumulated
                                          Shares    Amount            Capital            Deficit)             Total
<S>                                       <C>       <C>               <C>                 <C>              <C>

BALANCE, September 18, 1996                -           $ -             $    -              $     -          $      -

    Issuance of common stock for cash     400            -              15,000                  -              15,000

    Net income                             -             -                 -                  1,961             1,961
                                        -----         -----            --------              -------          --------

BALANCE, December 28, 1996                400            -              15,000                1,961            16,961

    Parent contribution of
       investment in PTI                   -             -               4,200                  -               4,200

    Parent contribution of note
       receivable due from PTI's
       minority stockholder and
       founder                             -             -                 500                  -                 500

    Parent contribution of
       investment in MFB                   -             -               6,500                  -               6,500

    Conversion to equity of note
       payable to parent                   -             -               4,643                  -               4,643

    Dividend paid to parent                -             -                 -                 (1,065)           (1,065)

    Net loss                               -             -                 -                   (974)             (974)
                                        -----         -----            -------              -------           -------

BALANCE, January 3, 1998                  400          $ -             $30,843              $   (78)          $30,765
                                        =====         =====            =======              ========          =======

</TABLE>
                                      F-6
<PAGE>



<TABLE>
<CAPTION>

                                                                                                                 Page 1 of 4

                                         MRS. FIELDS' ORIGINAL COOKIES, INC. AND SUBSIDIARIES

                                                 CONSOLIDATED STATEMENTS OF CASH FLOWS

                                                        (dollars in thousands)


                                                                                       Inception
                                                                                    (September 18,
                                                                                       1996) to                Year Ended
                                                                                     December 28,              January 3,
                                                                                         1996                     1998
                                                                                    --------------             -------
<S>                                                                                 <C>                         <C>
Increase (Decrease) in Cash and Cash Equivalents

CASH FLOWS FROM OPERATING ACTIVITIES:
   Net income (loss)                                                                     $  2,058                $   (974)
   Adjustments to reconcile net income (loss) to net cash provided by
     operating activities, net of effects from acquisitions:
         Depreciation and amortization                                                      2,344                  10,403
         Loss on sale of assets                                                               -                       368
         Deferred income taxes                                                              1,511                     210
         In-kind interest expense on note payable to stockholder
                                                                                               97                     338
         Preferred stock accretion and dividends of subsidiaries                              -                       644
         Minority interest                                                                    -                       234
         Changes in assets and liabilities, net of effects from acquisitions:
               Accounts receivable                                                           (294)                   (353)
               Amounts due from franchisees and affiliates                                   (339)                   (514)
               Inventories                                                                   (159)                    136
               Prepaid rent and other                                                         (31)                   (895)
               Other assets                                                                    39                     427
               Accounts payable and accrued liabilities                                       239                  (6,651)
               Store closure reserve                                                         (305)                 (1,666)
               Accrued salaries, wages and benefits                                           212                      80
               Accrued interest payable                                                     1,668                    (586)
               Sales taxes payable                                                            542                     261
               Deferred credits                                                                27                    (543)
                                                                                         ---------               ---------

                  Net cash provided by operating activities                                 7,609                     919
                                                                                         --------               ---------

CASH FLOWS FROM INVESTING ACTIVITIES:
    Net cash paid for acquisitions (including $1,158 of acquisitions expenses)            (19,508)                (10,949)
    Purchase of property and equipment, net of effects from acquisitions
                                                                                           (1,638)                 (4,678)
    Proceeds from the sale of assets                                                           15                     122
                                                                                         --------               ---------

                  Net cash used in investing activities                                   (21,131)                (15,505)
                                                                                         --------               ----------
</TABLE>
                                      F-7


<PAGE>

<TABLE>
<CAPTION>

                                                                                                                 Page 2 of 4

                                         MRS. FIELDS' ORIGINAL COOKIES, INC. AND SUBSIDIARIES

                                                 CONSOLIDATED STATEMENTS OF CASH FLOWS

                                                        (dollars in thousands)

                                                                                       Inception
                                                                                    (September 18,
                                                                                       1996) to                Year Ended
                                                                                     December 28,              January 3,
                                                                                         1996                     1998
                                                                                   ----------------           -----------
<S>                                                                                 <C>                        <C>
Increase (Decrease) in Cash and Cash Equivalents

CASH FLOWS FROM FINANCING ACTIVITIES:
    Proceeds from issuance of long-term debt                                         $        -                 $ 108,250
    Reduction of long-term debt                                                            (1,769)                (77,009)
    Payment of debt financing costs                                                           -                    (5,976)
    Cash advance from MFH                                                                     -                     1,500
    Repayment of cash advance to MFH                                                          -                    (1,500)
    Payment of cash dividend to MFH                                                           -                    (1,065)
    Principal payments on capital lease obligations                                           -                       (36)
    Proceeds from the issuance of common stock                                             15,000                     -
    Proceeds from the issuance of mandatorily redeemable cumulative preferred
       stock of subsidiary                                                                  3,500                     -
    Proceeds from the issuance of note payable to Harvard                                   3,500                     -
                                                                                         ---------              ---------

                  Net cash provided by financing activities                                20,231                  24,164
                                                                                         --------               ---------

NET INCREASE IN CASH AND CASH EQUIVALENTS                                                   6,709                   9,578

CASH AND CASH EQUIVALENTS AT BEGINNING OF THE PERIOD                                          -                     6,709
                                                                                         --------               ---------

CASH AND CASH EQUIVALENTS AT END OF THE PERIOD                                           $  6,709               $  16,287
                                                                                         ========               =========

</TABLE>


SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:

Cashpaid for  interest  was  approximately  $28 and $8,416 for the period  ended
    December 28, 1996 and for the year ended January 3, 1998, respectively.

Cashpaid for income  taxes was  approximately  $0 and $217 for the period  ended
    December 28, 1996 and for the year ended January 3, 1998, respectively.

                                      F-8

<PAGE>


                                                                     Page 3 of 4

              MRS. FIELDS' ORIGINAL COOKIES, INC. AND SUBSIDIARIES

                      CONSOLIDATED STATEMENTS OF CASH FLOWS

                             (dollars in thousands)

SUPPLEMENTAL DISCLOSURE OF NONCASH INVESTING AND FINANCING ACTIVITIES:

On September 18, 1996, the Company  acquired  certain assets and assumed certain
liabilities of Mrs.  Fields Inc.,  Mrs.  Fields  Development  Corporation,  Mrs.
Fields Cookies,  The Original Cookie Company,  Incorporated and Hot Sam Company,
Inc. In  conjunction  with the  acquisitions,  net  liabilities  were assumed as
follows:
<TABLE>
<CAPTION>
<S>                                                                  <C>
                      Fair value of assets acquired                $ 93,494
                      Net cash paid                                 (19,508)
                      Notes payable issued                          (65,735)
                                                                    -------

                           Net liabilities assumed                 $  8,251
                                                                   ========
</TABLE>

Subsequent to accounting for these  acquisitions,  the Company  recorded certain
    accruals in accordance  with purchase  accounting  (see Note 1). The Company
    accrued  approximately  $3,135  for  legal,   accounting  and  finder  fees,
    approximately  $7,510 for  estimated  obligations  incident to certain store
    closures and other  litigation  and lease costs,  and $655 for severance and
    related  costs.  In connection  with these  accruals,  the Company  recorded
    $6,780 of goodwill and established deferred income tax assets of $4,520.

In October 1996,  the Company  received  property in payment of $128 in accounts
receivable due from a customer.

On March 18, 1997, a certain convertible  subordinated note issued in connection
with the previously  described business combination was not repaid as scheduled.
The noteholder  exercised its option to receive an additional note of $1,000 due
to the delayed payment. The Company recorded the note and additional goodwill as
a subsequent component of the business combination accounting.

During the period  ended  December  28,  1996 and for the year ended  January 3,
1998,  MFB increased  its  mandatorily  redeemable  cumulative  preferred  stock
liquidation preference by approximately $97 and $338,  respectively,  in lieu of
paying cash dividends. On November 26, 1997, in connection with the Refinancing,
MFH converted to common equity of the Company $4,643 aggregate  principal amount
of  convertible  subordinated  notes and  contributed  to the Company all of the
common equity of MFB after  converting its preferred  stock  interests  totaling
$3,935 to common equity (see Note 6).

On July 25, 1997,  certain  assets were  acquired and certain  liabilities  were
assumed of H & M Concepts Ltd. Co. by MFPC as follows (see Note 1):


     Fair value of assets acquired                               $15,780
     Net cash paid                                                (5,750)
     Notes payable issued                                         (8,000)
                                                                  -------
             Net liabilities assumed                             $ 2,030
                                                                  =======

In connection with the purchase  accounting for this  acquisition,  MFPC accrued
$1,000 for estimated obligations incident to certain store closures and recorded
a corresponding amount to goodwill and deferred tax assets (see Note 5).

                                      F-9

<PAGE>

                                                                     Page 4 of 4

              MRS. FIELDS' ORIGINAL COOKIES, INC. AND SUBSIDIARIES

                      CONSOLIDATED STATEMENTS OF CASH FLOWS

                             (dollars in thousands)

On September 2, 1997,  56 percent of the shares of common stock of Pretzel Time,
Inc. ("PTI") were acquired by MFH as follows (see Note 1):

       Fair value of assets acquired                  $ 8,311
       Net cash paid                                   (4,200)
                                                      -------   
               Net liabilities assumed                $ 4,111
                                                      =======

In connection  with the purchase  accounting for this  acquisition,  MFH accrued
$500 for estimated obligations incident to certain store closures and recorded a
corresponding amount to goodwill and deferred tax assets (see Note 5).

On November 26, 1997, in connection with the Refinancing, MFH contributed all of
the assets  and  liabilities  of MFPC,  MFH's 56 percent of the shares of common
stock of PTI and the $500 note  receivable  due from PTI's  founder and minority
stockholder to the Company.  Additionally, on November 26, 1997, MFH contributed
all of the common stock of MFB to the Company.

During the period from  acquisition  (September 2, 1997) to January 3, 1998, PTI
increased its mandatorily  redeemable  cumulative  preferred  stock  liquidation
preference by approximately  $68 in lieu of paying cash dividends.  In addition,
for the same period, PTI's mandatorily redeemable cumulative preferred stock was
increased by approximately $238 for the accretion required over time to amortize
the original issue discount.




                                      F-10
<PAGE>



              MRS. FIELDS' ORIGINAL COOKIES, INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS



(1)      DESCRIPTION OF BUSINESS AND NATURE OF OPERATIONS

Mrs. Fields' Original Cookies, Inc. (the "Company"), a Delaware corporation,  is
a wholly owned subsidiary of Mrs.  Fields' Holding  Company,  Inc. ("MFH" or the
"Parent").  MFH is a majority owned  subsidiary of Capricorn  Investors II, L.P.
("Capricorn"). The Company has five wholly owned subsidiaries;  namely, The Mrs.
Fields' Brand,  Inc.  ("MFB"),  Mrs.  Fields' Cookies  Australia,  Mrs.  Fields'
Cookies  (Canada)  Ltd.,  H & M  Canada,  and  Fairfield  Foods,  Inc.  and four
partially owned subsidiaries, the largest of which is Pretzel Time, Inc. ("PTI")
of which the Company owns 60 percent of the common stock as of January 3, 1998.

The Company  primarily  operates retail stores which sell freshly baked cookies,
brownies, pretzels and other food products through four specialty retail chains.
As of January 3, 1998, the Company owned and operated 144 "Mrs.  Fields Cookies"
stores,  155 "Original Cookie Company" stores, 102 "Hot Sam Pretzels" stores and
80  "Pretzel  Time"  stores,  all of which are  located  in the  United  States.
Additionally,  the Company has  franchised  or licensed 472 stores in the United
States and 81 stores in 10 other  countries.  As of January 3, 1998, the Company
operated  379 core  operating  stores and  operated  102 stores which are in the
process of being sold or  franchised.  All of the stores in the process of being
closed or  franchised  are  expected  to be closed or  franchised  by the end of
fiscal year 1999. The accompanying consolidated statements of operations present
the income or loss from operations for both of these categories of stores.

The Company's  business  follows seasonal trends and is also affected by climate
and weather  conditions.  The Company  experiences  its highest  revenues in the
fourth  quarter.  Because  the  Company's  stores are  heavily  concentrated  in
shopping malls, the Company's sales  performance is  significantly  dependent on
the performance of those malls.

Business Combinations
- ---------------------
MFI and Affiliates and OCC and Affiliates

The Company began operations on September 18, 1996,  following the completion of
two  simultaneous but separate asset purchase  transactions  wherein the Company
(i) acquired certain assets and assumed certain liabilities of Mrs. Fields Inc.,
Mrs. Fields  Development  Corporation and Mrs. Fields Cookies in accordance with
two Asset  Purchase  Agreements  dated August 7, 1996,  among these  parties and
Capricorn,  and (ii) acquired certain assets and assumed certain  liabilities of
The  Original  Cookie  Company,  Incorporated  and  Hot  Sam  Company,  Inc.  in
accordance with an Asset Purchase  Agreement dated August 7, 1996, as amended by
the First  Amendment  dated as of September  17, 1996,  among these  parties and
Capricorn.

The  combined  purchase  price for the  acquired  net assets  was  approximately
$85,243,000.  The Company paid net cash of $19,508,000 and issued  approximately
$65,735,000 in senior and subordinated  notes to the selling  shareholders.  The
acquisitions  were  accounted for as  purchases.  The total  purchase  price was
allocated to the net assets acquired,  based on their estimated fair values. The
organization  of the Company and the  acquisitions  resulted in the recording of
intangible assets of approximately  $60,842,000 principally made up of goodwill,
trademarks and organization  costs.  Goodwill and trademarks are amortized using
the straight-line  method over 15 years.  Organization costs are amortized using
the straight-line method over five years.


                                      F-11
<PAGE>


(1)      DESCRIPTION OF BUSINESS AND NATURE OF OPERATIONS (continued)
         ------------------------------------------------------------
Subsequent to allocating the total purchase price,  the Company recorded certain
other  accruals  required in accordance  with purchase  accounting.  The Company
accrued  approximately   $3,135,000  for  legal,  accounting  and  finder  fees,
approximately  $7,510,000  for estimated  obligations  incident to certain store
closures and other  litigation  and lease costs,  and $655,000 for severance and
related  costs.  In  connection  with these  accruals,  the Company  recorded an
additional  $6,780,000 of goodwill and  established  deferred  income tax assets
totaling $4,520,000.

H & M Concepts Ltd. Co.

On July 25, 1997, Mrs. Fields' Pretzel Concepts,  Inc. ("MFPC"),  a wholly owned
subsidiary of MFH, acquired  substantially all of the assets and assumed certain
liabilities of H & M Concepts Ltd. Co. and  subsidiaries  ("H & M"). H & M owned
and operated  stores  which  engage in retail  sales of  pretzels,  toppings and
beverages  under a franchise  agreement  with Pretzel Time,  Inc.  ("PTI").  The
aggregate  consideration  of  $13,750,000  consisted of (i)  $5,750,000 of cash,
financed through an advance from MFH of $1,500,000 and a $4,250,000 bank loan to
MFPC,  (ii) a  $4,000,000  principal  amount  bridge  note of MFPC  and  (iii) a
$4,000,000  principal  amount  subordinated  note of MFH retained by the sellers
(all such debt  collectively  referred to as the "H & M Debt").  The acquisition
was  accounted  for  using  the  purchase  method  of  accounting  (based on the
estimated  faire  values of the net assets  acquired)  and resulted in recording
approximately   $9,618,000  of  goodwill  that  is  being  amortized  using  the
straight-line method over 15 years.

Effective  November 26, 1997, MFH  contributed all of the assets and liabilities
of MFPC to the Company and, in consideration  thereof, the Company assumed the H
& M Debt, including all accrued but unpaid interest. MFPC and the Company merged
on the same date with the Company being the surviving  entity.  The contribution
was  accounted  for  in  a  manner  similar  to  that  of   pooling-of-interests
accounting.  There  was no  step-up  in the  book  basis  of  MFPC's  assets  or
liabilities. MFPC's results of operations have been included in the consolidated
results of the Company for the period from July 25, 1997 to January 3, 1998.

Pretzel Time, Inc.

On September  2, 1997,  MFH acquired 56 percent of the shares of common stock of
PTI for an aggregate cash purchase  price of  $4,200,000,  $750,000 of which was
paid to PTI and is being used for working capital  purposes,  and the balance of
which was paid to the selling shareholders.  In connection with the acquisition,
MFH  extended a $500,000  loan to the  founder  of PTI who  continued  to own 44
percent of the shares of common  stock of PTI.  The note  bears  interest  at an
annual rate of 10 percent (see Note 8). PTI is a franchisor  of hand rolled soft
pretzel outlets located in North America.  The outlets are primarily  located in
shopping  malls.  The acquisition was accounted for using the purchase method of
accounting  (based on the estimated fair values of the net assets  acquired) and
resulted  in  recording  approximately  $5,882,000  of  goodwill  that is  being
amortized using the straight-line method over 15 years.

Effective  November 26, 1997,  MFH  contributed  its 56 percent of the shares of
common  stock of PTI to the  Company.  MFH also  contributed  to the Company the
$500,000 note due from PTI's founder and minority stockholder.  The contribution
was  accounted  for  in  a  manner  similar  to  that  of   pooling-of-interests
accounting.  There  was  no  step-up  in the  book  basis  of  PTI's  assets  or
liabilities.  The Company has included 56 percent of PTI's results of operations
with the Company's  consolidated results of operations from September 2, 1997 to
January 2, 1998.

On January 2, 1998, the Company  purchased an additional 4 percent of the shares
of common stock of PTI from the founder for  $300,000 in cash.  The purchase was
accounted for using the purchase  method of  accounting  (based on the estimated
fair values of the net assets acquired) and resulted in recording  approximately
$311,000 of goodwill.  Beginning  with January 2, 1998, the Company is including
60 percent of PTI's results of operations in the Company's  consolidated results
of operations.


                                      F-12
<PAGE>


(1)      DESCRIPTION OF BUSINESS AND NATURE OF OPERATIONS (continued)
         ------------------------------------------------------------
The Mrs. Fields' Brand, Inc.

Prior to November 26,  1997,  MFH owned 50.1 percent of the shares of the common
stock of MFB. MFB holds legal title to certain  trademarks for the "Mrs. Fields"
name and logo and licenses the use of these  trademarks to third parties for the
establishment  and  operation of Mrs.  Fields cookie and bakery  operations  and
other merchandising  activities.  In connection with these licensing activities,
MFB authorizes  third-party licensees to use certain business formats,  systems,
methods,  procedures,   designs,  layouts,   specifications,   trade  names  and
trademarks in the United States and other countries.

On November 26, 1997,  MFH acquired the remaining  49.9 percent of the shares of
the common stock of MFB from Harvard Private Capital Holdings, Inc. ("HPCH") for
approximately $2,565,000.  The consideration consisted of $1,065,000 in cash and
$1,500,000 in shares of common stock of MFH. In aggregate,  the shares issued to
HPCH were valued at $1,500,000 after being appropriately  discounted for lack of
controlling interest and marketability.  The acquisition was accounted for using
the purchase method of accounting (based on the estimated fair values of the net
assets  acquired)  and  resulted  in  recording   approximately   $2,565,000  of
intangible  assets  (primarily  goodwill)  that is  being  amortized  using  the
straight-line method over 15 years.

Effective  November 26, 1997, MFH  contributed all of the common stock of MFB to
the Company. As a result of such capital contribution, MFB became a wholly owned
subsidiary  of the  Company.  The  contribution  was  accounted  for in a manner
similar to that of pooling-of-interests  accounting. There was no step-up in the
book basis of MFB's assets or liabilities. The Company has included 50.1 percent
of MFB's  results  of  operations  with the  Company's  consolidated  results of
operations  for the period from  inception  (September 18, 1996) to December 28,
1996 and for the period from December 29, 1996 to November 25, 1997. The Company
has  included  100 percent of MFB's  results of  operations  with the  Company's
consolidated  results of  operations  for the period from  November  26, 1997 to
January 3, 1998.

1-800-Cookies

On October 10, 1997, the Company acquired substantially all of the net assets of
R&R Bourbon Street, Inc. dba 1-800-Cookies for $653,000 in cash. The acquisition
was  accounted  for  using  the  purchase  method  of  accounting  (based on the
estimated  fair value of the net aseets  acquired)  and  resulted  in  recording
approximately  $600,000 of goodwill and $53,000 of other assets. The goodwill is
being amortized using the straight-line method over 15 years.

Pro Forma Acquisition Information (Unaudited)

The unaudited pro forma  acquisition  information  for the period from inception
(September 18, 1996) to December 28, 1996 and for the year ended January 3, 1998
presents the results of  operations as if the H&M and PTI  acquisitions  and the
Series A Senior  Note  Offering  and  Refinancing  had  occurred  at the date of
inception (September 18, 1996). The results of operations give effect to certain
adjustments,  including amortization of intangible assets and increased interest
expense on  acquisition  debt.  The pro forma  results  have been  prepared  for
comparative purposes only and do not purport to be indicative of what would have
occurred had the  acquisitions and Refinancing been made at the inception of the
Company or of the results which may occur in the future.

                                      F-13
<PAGE>


(1)      DESCRIPTION OF BUSINESS AND NATURE OF OPERATIONS (continued)
         ------------------------------------------------------------

<TABLE>
<CAPTION>

                                                Pro Forma Unaudited Information
                                                -------------------------------
                                                  Inception
                                                (September 18,
                                                   1996) to         Year Ended
                                                 December 28,        January 3,
                                                      1996              1998
                                                --------------       ---------
<S>                                             <C>                      <C>
      Total revenues (including store
          sales, franchising, licensing
          and other)                              $48,090,000      $142,496,000
      Income from operations                        6,718,000         9,054,000
      Net income (loss)                             1,029,000        (4,189,000)

</TABLE>


(2)  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
     ------------------------------------------
Accounting Periods
- ------------------
The Company operates using a 52/53-week year ending near December 31.

Principles of Consolidation
- ---------------------------
The accompanying  consolidated  financial statements include the accounts of the
Company and its wholly owned and majority owned  subsidiaries.  All  significant
intercompany balances and transactions have been eliminated in consolidation.

Sources of Supply
- -----------------
The Company  currently buys a significant  amount of its food products from four
suppliers.  Management  believes  that other  suppliers  could  provide  similar
products with comparable terms.

Use of Estimates
- ----------------
The preparation of financial  statements in conformity  with generally  accepted
accounting principles requires management to make estimates and assumptions that
affect  the  reported  amounts  of assets  and  liabilities  and  disclosure  of
contingent  assets and  liabilities at the date of the financial  statements and
the reported amounts of revenues and expenses during the reporting period.
Actual results could differ from those estimates.

Cash Equivalents
- ----------------
The Company considers all highly liquid  investments  purchased with an original
maturity of three months or less to be cash equivalents.  As of January 3, 1998,
the Company had demand deposits at various banks in excess of the $100,000 limit
for insurance by the Federal Deposit Insurance Corporation.

Inventories
- -----------
Inventories consist of food,  beverages and supplies and are stated at the lower
of cost (first-in, first-out method) or market value.

                                      F-14

<PAGE>


(2)  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)
     ------------------------------------------------------
Property and Equipment
- ----------------------
Property and  equipment  are stated at cost less  accumulated  depreciation  and
amortization.  Equipment and fixtures are depreciated  over three to seven years
using the straight-line  method.  Leasehold  improvements are amortized over the
life of the lease term, or the estimated life of the improvements,  whichever is
shorter, using the straight-line method.

Expenditures  that  materially  increase  values or  capacities or extend useful
lives of property and equipment are capitalized.  Routine  maintenance,  repairs
and renewal  costs are  expensed as  incurred.  Gains or losses from the sale or
retirement of property and equipment are recorded in current operations.

Intangible Assets
- -----------------
Intangible assets consist primarily of goodwill and trademarks and are amortized
using the  straight-line  method over 15 years.  Other intangible assets such as
organization  costs  and  covenants  not to  compete  are  amortized  using  the
straight-line method over three to five years.

Deferred Loan Costs
- -------------------
Deferred loan costs totaling  $5,976,000  resulted from the sale of $100,000,000
in Series A Senior  Notes on  November  26,  1997,  and are being  amortized  as
interest expense over the seven-year life of the Senior Notes (see Note 4).

Other Assets
- ------------
Other assets consist  primarily of lease deposits and a $500,000 note receivable
from the founder and minority stockholder of PTI (see Note 1).

Long-Lived Assets
- -----------------
The Company  accounts for  impairment  of long-lived  assets in accordance  with
Statement of Financial  Accounting Standards No. 121, "Accounting for Impairment
of  Long-Lived  Assets and for  Long-Lived  Assets to be Disposed  Of"("SFAS No.
121").  SFAS No. 121 requires that long-lived  assets be reviewed for impairment
when events or changes in circumstances indicate that the book value of an asset
may not be  recoverable.  The Company  evaluates,  at each  balance  sheet date,
whether  events  and   circumstances   have  occurred  that  indicate   possible
impairment.  In  accordance  with SFAS No. 121,  the Company uses an estimate of
future  undiscounted net cash flows of the related asset over the remaining life
in  measuring  whether the assets are  recoverable.  As of January 3, 1998,  the
Company has reserved for any of its long-lived  assets that are considered to be
impaired.

Store Closure Reserve
- ---------------------
The  Company  accrues  an  estimate  for the  costs  associated  with  closing a
nonperforming  store in the period the determination is made to close the store.
The majority of the costs accrued relate to estimated  lease  termination  costs
and estimated costs of related impaired property and equipment.

Revenue Recognition
- -------------------
The Company  recognizes  product sales as the product is delivered or shipped to
the customer.  Franchising  and licensing  revenues are recognized on an accrual
basis as earned.


                                      F-15
<PAGE>


(2)  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)
     ------------------------------------------------------
Leases
- ------
The Company has various  operating lease  commitments on both  Company-owned and
franchised  store  locations and  equipment.  Expenses of operating  leases with
escalating   payment  terms,   including   leases   underlying   subleases  with
franchisees,  are  recognized  on a  straight-line  basis  over the lives of the
related leases.

Income Taxes
- ------------
The Company  recognizes  deferred  income tax assets or liabilities for expected
future tax  consequences  of events that have been  recognized  in the financial
statements  or tax  returns.  Under this method,  deferred  income tax assets or
liabilities are determined  based upon the difference  between the financial and
income tax bases of assets and  liabilities  using enacted tax rates expected to
apply when differences are expected to be settled or realized.

Foreign Currency Translation
- ----------------------------
The balance sheet accounts of the Company's foreign  subsidiaries are translated
into U.S. dollars using the applicable  balance sheet date exchange rates, while
revenues and expenses are  translated  using the average  exchange rates for the
periods presented.
Translation gains or losses are insignificant for the periods presented.

Fair Value of Financial Instruments
- -----------------------------------
The book value of the Company's financial  instruments  approximates fair value.
The  estimated  fair  values  have  been  determined  using  appropriate  market
information and valuation methodologies.

Recent Accounting Pronouncement
- -------------------------------
In June 1997,  the  Financial  Accounting  Standards  Board issued  Statement of
Financial  Accounting  Standards  ("SFAS")  No.  130,  "Reporting  Comprehensive
Income." Under current reporting  requirements,  extraordinary and non-recurring
gains and losses are excluded from income from current operations.  SFAS No. 130
requires  an  "all-inclusive"   approach  which  specifies  that  all  revenues,
expenses,  gains and losses  recognized during the period be reported in income,
regardless  of whether they are  considered  to be results of  operations of the
period.  SFAS No. 130 is effective for fiscal years beginning after December 15,
1997.  The Company does not expect that this  statement  will have a significant
impact on its financial statement presentation.

Reclassifications
- -----------------
Certain  reclassifications  have been made in the  prior  period's  consolidated
financial statements to conform with the current year presentation.


                                      F-16

<PAGE>


(3)  LONG-TERM DEBT AND CAPITAL LEASE OBLIGATIONS
     --------------------------------------------
Long-Term Debt
- --------------
<TABLE>
<CAPTION>
Long-term debt consists of the following:

                                                                                   December 28,           January 3,
                                                                                       1996                 1998
<S>                                                                               <C>                    <C>
   Series  A  senior  unsecured  notes,  interest  at  10  1/8  percent  payable
      semi-annually in arrears on June 1 and December 1, commencing June
      1, 1998, due December 1, 2004                                               $         -             $100,000,000

   Notes payable to individuals or corporations with interest terms ranging from
      non-interest bearing to 15 percent, due at various
      dates from 1998 through 2012, requiring monthly payments                              -                  756,000

   Senior notes,  interest at six-month LIBOR rate (5.75 percent at December 28,
      1996) plus an interest  margin (3 percent at December  28,  1996)  payable
      semi-annually, secured by essentially all assets
      of the Company, repaid in November 1997                                       41,966,000                    -

   Senior  notes,  interest  at 10  percent  payable  semi-annually,  secured by
      essentially all assets of MFB, principal due quarterly in varying
      installments, repaid in November 1997                                         10,000,000                    -

   Convertible  subordinated notes, interest at an escalating rate (9.75 percent
      at December 28, 1996) payable semi-annually, secured
      by essentially all assets of the Company, repaid in November 1997              7,357,000                    -

   Convertible subordinated note to stockholder,  interest at an escalating rate
      (9.75  percent at December 28,  1996)  payable  semi-annually,  secured by
      essentially all assets of the Company, converted to
      equity in November 1997                                                        4,643,000                    -

   Senior subordinated note to MFB minority stockholder,  interest at 10 percent
      compounded quarterly beginning December 15, 1996, secured by
      essentially all assets of MFB, repaid in November 1997                         3,597,000                       -
                                                                                   ------------          ------------

                                                                                    67,563,000            100,756,000

   Less current portion                                                             (2,450,000)              (472,000)
                                                                                   ------------          ------------

                                                                                   $65,113,000           $100,284,000
                                                                                   ===========           ============
</TABLE>
                          

In connection  with the business  combinations  discussed in Note 1, the Company
issued  approximately  $65,735,000 in senior and subordinated notes.  Concurrent
with the combinations,  $4,643,000 of convertible  subordinated  notes that were
originally issued as part of the business combinations were issued to MFH.

                                      F-17

<PAGE>


(3)  LONG-TERM DEBT AND CAPITAL LEASE OBLIGATIONS (continued)
     -------------------------------------------------------
On  November  26,  1997,   the  Company   refinanced   its  existing  debt  (the
"Refinancing")  by  issuing  $100,000,000  Series A Senior  Notes  (the  "Senior
Notes") due December 1, 2004.  Interest on the Senior Notes  accrues at the rate
of 10 1/8  percent per annum and is payable  semi-annually  in arrears on June 1
and  December  1,  commencing  on June 1,  1998.  The Senior  Notes are  general
unsecured  obligations  of the  Company,  rank senior in right of payment to all
subordinated  indebtedness  of the  Company and will rank pari passu in right of
payment with all  existing and future  senior  indebtedness  of the Company.  In
connection  with the  Refinancing,  the  Company  recorded  deferred  loan costs
totaling approximately $5,976,000 that are being amortized over seven years.

The Senior Notes are  redeemable  at the option of the  Company,  in whole or in
part,  at any time on or after  December  1, 2001 in cash at  redemption  prices
defined in the Indenture,  plus accrued and unpaid interest. In addition, at any
time prior to December 1, 2001,  the Company may redeem up to an aggregate of 35
percent of the principal  amount at a redemption  price equal to 110.125 percent
of the principal amount thereof, plus accrued and unpaid interest.

The Senior Notes contain certain covenants that will limit,  among other things,
the ability of the Company and its  subsidiaries  to: (i) pay dividends,  redeem
capital stock or make certain other restricted  payments or investments and (ii)
incur additional indebtedness or issue preferred equity interests.

The Senior  Notes were  issued  pursuant to a private  transaction  that was not
subject to the  registration  requirements  of the  Securities  Act of 1933 (the
"Securities Act"). The Company has agreed to: (i) file a registration  statement
(the "Exchange Offer  Registration  Statement") on or prior to 60 days after the
date of issuance of the Senior  Notes with  respect to an offer to exchange  the
Senior Notes for a new issue of debt securities of the Company  registered under
the Securities  Act, with terms  substantially  identical to those of the Senior
Notes and (ii) to use its best efforts to cause the Exchange Offer  Registration
Statement to be declared effective by the Securities and Exchange  Commission on
or prior to 120 days after the date of issuance of the Senior Notes.

Pursuant  to the  Refinancing,  the  Company  repaid  approximately  $79,096,000
aggregate  principal  amount of indebtedness  and accrued but unpaid interest of
the  Company.  Such  indebtedness  consisted  of (i)  approximately  $66,402,000
principal  amount of indebtedness and accrued but unpaid interest of the Company
incurred  in  connection  with  the MFI and  affiliates  and OCC and  affiliates
business  combinations,  (ii)  approximately  $12,374,000  principal  amount  of
indebtedness  and  accrued  but  unpaid  interest  of the H & M Debt,  and (iii)
$320,000 of prepayment penalties associated with retiring the existing debt.

As part of the  Refinancing,  MFH  converted  to common  equity  of the  Company
$4,643,000  aggregate  principal  amount of convertible  subordinated  notes and
contributed to the Company all of the common equity of MFB after  converting its
preferred stock interests totaling  $3,935,000 to common equity (see Notes 1 and
6). Also as part of the  Refinancing,  the Company paid a dividend to MFH in the
amount of  approximately  $1,065,000  and returned a $1,500,000  advance to MFH,
which  was a  portion  of the  cash,  provided  by MFH in  connection  with  the
acquisitions of H & M and PTI.

The  aggregate  amount of principal  maturates of debt at January 3, 1998 are as
follows:
<TABLE>
<CAPTION>
                            <S>                       <C>
                           Fiscal Year

                            1998                      $    472,000
                            1999                           168,000
                            2000                           105,000
                            2001                            11,000
                            2002                               -
                            Thereafter                 100,000,000
                                                      ------------
                                                      $100,756,000
</TABLE>

                                      F-18
<PAGE>

 (3)  LONG-TERM DEBT AND CAPITAL LEASE OBLIGATIONS (continued)
      --------------------------------------------------------
On December 29, 1997, the Company  amended its revolving  credit  agreement (the
"Agreement")  with a commercial  bank (the "Bank") which  provides for a maximum
commitment of up to $3,000,000  secured by essentially  all of the assets of the
Company. The Agreement was extended through February 28, 1998, at which date all
outstanding  principal and interest are due. Borrowings under the Agreement bear
interest,  at the  Company's  option,  at either the Bank's  prime rate plus one
fourth of one  percent or the  one-month  LIBOR rate plus  three  percent,  with
interest  payable monthly in arrears.  As of January 3, 1998, the Company had no
outstanding borrowings under the Agreement.

Capital Lease Obligations
- -------------------------
Future   minimum  lease   payments  for  equipment   held  under  capital  lease
arrangements as of January 3, 1998 are as follows:

<TABLE>
<CAPTION>
                              <S>                  <C>    
                                  Fiscal Year

                             1998                  $163,000
                             1999                   123,000
                             2000                    46,000
                             2001                    41,000
                                                    --------

Total future minimum lease payments                 373,000
Less amount representing interest                   (48,000)
                                                   --------
Present value of future minimum lease payments      325,000
        Less current portion                       (142,000)
                                                   --------
                                                   $183,000
                                                   ========
</TABLE>

Total assets held under capital lease arrangements were  approximately  $376,000
with accumulated  amortization of  approximately  $59,000 as of January 3, 1998.


(4)  INCOME TAXES
     -----------
The components of the provision  (benefit) for income taxes for the period ended
December 28, 1996 and for the year ended January 3, 1998 are as follows:
<TABLE>
<CAPTION>

                                            December 28,           January 3,
                                               1996                  1998
<S>                                         <C>                    <C>
Current:
  Federal                                   $  207,000           $    70,000
  State                                         75,000               228,000
  Foreign                                        5,000                57,000

Deferred:
   Federal                                   1,210,000              (327,000)
   State                                       301,000               (51,000)
   Change in valuation allowance                    -                678,000
                                            ----------           -----------

      Total provision for income taxes      $1,798,000           $   655,000
                                            ==========           ===========
</TABLE>


                                      F-19

<PAGE>




(4)  INCOME TAXES (continued)
     -----------------------
The  differences  between income taxes at the statutory  federal income tax rate
and income taxes  reported in the  consolidated  statements of operations are as
follows for the period ended December 28, 1996 and for the year ended January 3,
1998:
<TABLE>
<CAPTION>

                                              December 28,           January 3,
                                                 1996                  1998
<S>                                             <C>                   <C>
Federal statutory income tax rate                34.0%                 34.0%
Permanent tax differences                         -                    64.8
Net operating losses utilized                     -                    (3.9)
State income taxes, net of federal benefit        5.3                   5.3
State franchise minimum taxes                     -                    44.0
Other                                             4.1                  (2.7)
                                                 -----                 -----
                                                 43.4%                141.5%
                                                 ====                 ======
</TABLE>
<TABLE>
<CAPTION>

The  significant  components  of the  Company's  deferred  income tax assets and
liabilities at December 28, 1996 and January 3, 1998 are as follows:

                                                                           December 28,           January 3,
                                                                               1996                  1998
<S>                                                                       <C>                     <C>
Deferred income tax assets:
  Store closure reserve                                                     $ 1,868,000           $ 2,202,000
  Transaction cost accrual                                                      789,000               565,000
  Net operating loss carryforward                                               660,000             4,875,000
  Legal reserve                                                                 470,000               302,000
  Lease accrual                                                                 403,000                92,000
  Other reserves                                                                    -                  81,000
  Accrued expenses                                                              334,000               230,000
  Alternative minimum tax credit carryforward                                   207,000               207,000
                                                                           ------------          ------------

       Total deferred income tax assets                                       4,731,000             8,554,000

Valuation allowance                                                                   -              (678,000)
                                                                       ------------------        ------------

Deferred income tax assets net of valuation allowance                         4,731,000             7,876,000
                                                                            -----------           -----------

Deferred income tax liabilities:
  Accumulated depreciation and amortization                                  (1,366,000)           (2,259,000)
  "Non-core" store fixed assets                                                (343,000)           (1,757,000)
  Other                                                                         (13,000)             (361,000)
                                                                         ---------------        -------------

       Total deferred income tax liabilities                                 (1,722,000)           (4,377,000)
                                                                           -------------         ------------

       Net deferred income tax assets                                       $ 3,009,000           $ 3,499,000
                                                                            ===========           ===========

</TABLE>

Management  has  provided a  valuation  allowance  on a portion of the  deferred
income tax assets arising from the Company's net operating  loss  carryforwards.
As of January 3, 1998, the Company had net operating loss  carryforwards for tax
reporting   purposes   totaling   $12,414,000.   Of  these  net  operating  loss
carryforwards, $1,814,000 expire in 2011 and $10,600,000 expire in 2012.

                                  F-20
<PAGE>



(5)  STORE CLOSURE RESERVE
     ---------------------
As of the  consummation  date of the MFI and  affiliates  and OCC and affiliates
business  combinations  discussed in Note 1, the Company's  management  began to
assess and formulate a plan to close various  Company-owned  stores (referred to
herein as "stores in the process of being  closed or  franchised")  that did not
meet certain financial and geographical criteria. The Company initially recorded
an estimated  reserve  totaling  approximately  $5,060,000  in  accordance  with
purchase accounting.  During the period from inception to December 28, 1996, the
Company closed 17 stores and as of December 28, 1996, the remaining  reserve for
stores to be closed totaled approximately $4,755,000.

During  the year  ended  January  3,  1998,  management  finalized  its plan and
increased its estimate of the cost to close the previously  identified stores by
approximately  $1,357,000  and  adjusted  goodwill by a comparable  amount.  The
reserve was also increased by approximately  $538,000 for certain core operating
stores that have been closed or targeted for closure due primarily to leases not
being renewed by the lessor and  secondarily to unfavorable  operating  results.
This  portion  of the  store  closure  reserve  was  expensed  in the  Company's
consolidated  statement of operations  for the year ended  January 3, 1998.  The
Company  has also  recorded  reserves  of  approximately  $1,500,000  for stores
acquired in the H & M and PTI  acquisitions  that  management  intends to close.
These reserves were recorded as part of the purchase accounting  associated with
the  acquisition of H & M and PTI (see Note 1). During the year ended January 3,
1998,  the  Company  closed 80 stores and as of January 3, 1998,  the  remaining
reserve  totaled  approximately  $5,466,000  for the expected costs to close the
remaining stores in fiscal years 1998 and 1999.

Management  has  identified   approximately  52  existing  stores  for  sale  to
franchisees.  Management  believes that the net proceeds from the sale of stores
to franchisees  will exceed the total carrying value of the stores as of January
3, 1998.

The  Company's   management   reviews  the  historic  and  projected   operating
performance of its stores on a periodic basis to identify underperforming stores
for impairment of property investment or targeted closing.  The Company's policy
is to expense any net property investment for underperforming  stores identified
to have  permanent  impairment  of  investment.  Additionally,  when a store  is
identified  for targeted  closing,  the  Company's  policy is to provide for the
costs of closing the store,  which are predominantly  estimated lease settlement
costs.


(6)  MANDATORILY REDEEMABLE CUMULATIVE PREFERRED STOCKS OF SUBSIDIARIES
     ------------------------------------------------------------------
In  connection  with  the MFI and  affiliates  and OCC and  affiliates  business
combinations  discussed  in  Note  1,  MFB  issued  100  shares  of  mandatorily
redeemable  cumulative  preferred stock (the "MFB Preferred Stock") which had an
initial  liquidation  preference  of $35,000 per share and a  cumulative  annual
dividend  rate of 10 percent  compounded  quarterly.  During  the  period  ended
December  28,  1996 and the year ended  January 3, 1998,  MFB elected to add the
dividends  to the  liquidation  preference.  As  part  of the  Refinancing,  MFH
converted the  $3,500,000  face amount of the MFB Preferred  Stock together with
accrued but unpaid dividends of approximately  $435,000 to common equity and the
related preferred stock certificate was cancelled.

During fiscal year 1996,  holders of 14.75 shares of PTI common stock  converted
their common stock into 144.5 shares of newly authorized and issued  mandatorily
redeemable  cumulative  preferred  stock (the "PTI  Preferred  Stock").  The PTI
Preferred  Stock is nonvoting  and the  preferred  stockholders  are entitled to
cumulative  preferred dividends of 10 percent per annum for three years, accrued
and payable upon redemption. The PTI Preferred Stock must be redeemed at $10,000
per share,  plus unpaid and  accumulated  dividends,  on September 1, 1999.  The
excess of the  redemption  price over the carrying  value is being accreted over
the period from  issuance to September  1, 1999,  using the  effective  interest
method and is being charged to retained earnings of PTI.

                                      F-21
<PAGE>




(6)  MANDATORILY   REDEEMABLE   CUMULATIVE   PREFERRED  STOCKS  OF  SUBSIDIARIES
(continued)
- --------------------------------------------------------------------------------
During the period from  September  2, 1997 to January 3, 1998,  PTI  repurchased
17.5 shares of the PTI  Preferred  Stock for an aggregate of $175,000 or $10,000
per share plus accrued dividends totaling approximately $20,200. During the same
period,  PTI elected to add the dividends to the liquidation  preference.  As of
January  3,  1998,  there  are 127  shares of PTI  Preferred  Stock  issued  and
outstanding with an aggregate liquidation preference of approximately $1,465,000
or $11,535 per share.

(7)  COMMITMENTS AND CONTINGENCIES
     -----------------------------
Legal Matters
- -------------
The Company has recently been in discussions concerning the possible acquisition
by the Company of Great American  Cookie Company,  Inc.  ("GACC") or some of its
owned or franchised  stores. No agreement with respect to such a transaction has
been  concluded,  and there can be no assurance  that such an agreement  will be
concluded.  In  connection  with those  discussions,  in  September  1997,  nine
franchisees of GACC filed an action in the Superior Court of New Jersey,  Mercer
County,  against the Company,  Capricorn  and other  defendants,  challenging  a
possible  acquisition  of GACC by the Company.  The  complaint  asserts that the
proposed  sale violates  Illinois,  Indiana,  Maryland,  New Jersey and Virginia
franchise law,  violates North  Carolina,  South Carolina and Texas unfair trade
practices  acts,  breaches the  plaintiffs'  franchise  contracts and tortiously
interferes   with   the   plaintiffs'   actual   and   prospective   contractual
relationships.  Management believes that it has good and meritorious defenses to
the action and intends to defend the case vigorously.

The  Company is also the  subject  of  certain  other  legal  actions,  which it
considers routine to its business activities. As of January 3, 1998, management,
after consultation with legal counsel,  believes that the potential liability to
the Company under such actions is adequately  accrued for or will not materially
affect the Company's consolidated financial position or results of operations.

Operating Leases
- ----------------
The Company  leases retail store  facilities,  office space and equipment  under
long-term  noncancellable operating lease agreements with remaining terms of one
to 10 years.  As of January 3, 1998, the future minimum lease payments due under
these operating  leases,  which include required lease payments for those stores
that have been subleased, are as follows:
<TABLE>
<CAPTION>
                         <S>                               <C>
                    Fiscal Year

                         1998                           $  30,605,000
                         1999                              26,968,000
                         2000                              21,948,000
                         2001                              18,283,000
                         2002                              15,673,000
                         Thereafter                        24,374,000
                                                       --------------
                                                         $137,851,000
                                                       ==============
</TABLE>

                                      F-22

<PAGE>


(7)  COMMITMENTS AND CONTINGENCIES (continued)
     -----------------------------------------
Certain of the leases  provide for contingent  rentals based on gross  revenues.
Total rental expense,  including  contingent rentals and net of sublease rentals
received,  under the above  operating  leases for the period ended  December 28,
1996  and the year  ended  January  3,  1998 was  approximately  $6,102,000  and
$22,330,000, respectively. As part of the Company's franchising program, certain
leases have been subleased to franchisees.  The future minimum sublease payments
due to the Company under these leases as of January 3, 1998 are as follows:
<TABLE>
<CAPTION>
                         <S>                            <C>
                    Fiscal Year

                         1998                           $  9,959,000
                         1999                              9,067,000
                         2000                              7,506,000
                         2001                              6,497,000
                         2002                              6,190,000
                         Thereafter                       10,481,000
                                                        ------------
                                                         $49,700,000
                                                        ============
</TABLE>


Subsequent to year-end,  the Company  entered into an operating  lease agreement
for  corporate  office  facilities  totaling  31,000  square feet.  The lease is
scheduled to commence on May 1, 1998 and will expire  April 30, 2008.  The lease
includes escalating monthly rental payments totaling $6,900,000 over the life of
the lease, or approximately  $57,500 per month on a straight-line  basis.  These
commitments are not included in the preceding commitment presentation.

Contractual Arrangements
- ------------------------
The Company has entered into a supply  agreement  to buy frozen  dough  products
through 1998. The agreement  stipulates  minimum annual purchase  commitments of
not less than  16,730,000  pounds of the products  during fiscal year 1998.  The
terms of the agreement  include  certain volume  incentives  and penalties.  The
Company and the supplier may terminate  the supply  agreement if the other party
defaults on any of the performance covenants.

The  Company  has  assumed an  agreement  with a  third-party  lender to provide
financing to franchisees for the purchase of existing Company stores.  Under the
terms of the agreement,  a maximum of $5,000,000 may be borrowed from the lender
by  franchisees  of which the  Company  has  agreed to  guarantee  a maximum  of
$2,000,000.  Outstanding  franchisee  borrowings guaranteed by the Company under
this agreement at January 3, 1998 were approximately  $550,000.  Under the terms
of the agreement,  the Company is required to assume any franchisee  obligations
which are in default as defined.  As of January 3, 1998, the Company has assumed
obligations  totaling  approximately  $203,000  which are  included  in  accrued
liabilities.

The  Company  recorded  deferred  credits  of  approximately  $1,204,000  as  of
September 18, 1996 associated  with the assumption of a long-term  marketing and
supply  agreement with a supplier in connection  with the MFI and affiliates and
OCC and affiliates business combination  discussed in Note 1. Under terms of the
agreement, the Company is obligated to purchase a minimum amount of product from
the  supplier.  This  agreement  was amended in January  1997 and an  additional
$600,000 of deferred credits were recorded. The amended agreement and expires on
the later of December 31, 2001 or when the Company has met its revised  purchase
commitment. In conjunction with this amendment, certain minimum commitments from
the  previous  agreement  were  carried  forward and others were  forgiven.  The
Company recognized  approximately  $64,000 and $1,393,000 as a reduction to food
cost of sales  during  the period  ended  December  28,  1996 and the year ended
January 3, 1998, respectively, related to this arrangement.


                                      F-23
<PAGE>


(7)  COMMITMENTS AND CONTINGENCIES (continued)
     -----------------------------------------
In November  1997, PTI entered into a long-term  marketing and supply  agreement
with a supplier.  Under terms of the  agreement,  the  Company is  obligated  to
purchase a minimum amount of product from the supplier.  The termination date of
this  agreement  will be the later of December  31, 2002 or when PTI has met its
purchase commitment.

In  November  1996,  the  Company  entered  into  a  consulting  agreement  (the
"Consulting  Agreement")  with Debbi  Fields,  a director of the Company,  under
which Debbi  Fields  travels  and  performs  public  relations  and  advertising
activities  on  behalf of the  Company  for at least 50 days a year for a fee of
$250,000  per year,  with an option to  perform  20  additional  days a year for
additional  pay of  $5,000.  The  compensation  increases  by 10  percent a year
beginning on January 1, 1999. The Consulting  Agreement  expires on December 31,
1999.  The Company may  terminate the  Consulting  Agreement for cause and Debbi
Fields may terminate the Consulting  Agreement at any time. Under the Consulting
Agreement,  Debbi Fields may not disclose any  confidential  information  of the
Company,  such as recipes  and trade  secrets,  and may not,  without  the prior
written consent of the Company, compete with the Company.

In addition,  the Company has a license  agreement  with FSG  Holdings,  Inc., a
Delaware corporation, under which Debbi Fields has a nonexclusive license to use
certain trademarks,  names, service marks and logos of the Company in connection
with book and  television  series  projects.  Debbi Fields is required to pay 50
percent of any gross  revenues in excess of $200,000  that she receives from the
book and television series projects to the Company as a license fee.

In connection with the acquisition of H&M, certain  franchise  agreements and an
area development  agreement with PTI were assigned to the Company. The franchise
agreements provide for the franchise by the Company of the PTI stores previously
franchised  by H&M and the payment by the Company to PTI of an annual  franchise
royalty  equal  to 7  percent  of the  annual  sales  by  such  stores,  plus an
advertising  fee of 1 percent of weekly  sales.  The franchise  agreements  also
provide  for the  conversion  within  three years of the  Company's  Hot Sam and
Pretzel Oven stores to Pretzel Time  franchises on a royalty-free  basis for the
first  five  years  following  the  date of  conversion.  The  area  development
agreement  provides  for the  grant by PTI to the  Company  of area  development
rights to open additional Pretzel Time stores in a territory covering 16 states,
predominantly in the western United States,  four western Canadian provinces and
in Mexico.  The additional stores may be opened by the Company as the franchisee
of or by third parties as franchisees. Under the area development agreement, the
Company  is  obligated  to pay to PTI a $5,000  franchise  fee per new  location
within the territory.  PTI is obligated under the area development  agreement to
pay to the Company an annual  royalty of up to 2 percent with respect to Pretzel
Time franchises opened by parties other than the Company within the territory.

The Company has entered into  employment  agreements  with six key officers with
terms of two to three years.  The  agreements  are for an aggregate  annual base
salary of $1,125,000. If the Company terminates employment without cause, or the
employee  terminates  employment  with good reason,  the employee can receive in
severance  pay the  amount  equal  to the  product  of his or her  then  current
semi-monthly  base salary by the greater of the number of  semi-monthly  periods
from the  notice  of  termination  or  twenty-four  to  thirty-six  semi-monthly
periods,  plus a portion of any  discretionary  bonus that would  otherwise have
been payable.  The agreements  have customary  provisions for other benefits and
also include noncompetition clauses.

(8)  RELATED-PARTY TRANSACTIONS
     --------------------------
As of December  28, 1996 and January 3, 1998,  the Company had  receivables  due
from  franchisees,  primarily related to prepaid rent which the Company had paid
in behalf of  franchisees,  totaling  approximately  $1,107,000 and  $1,494,000,
respectively.  Such  amounts are  included in amounts due from  franchisees  and
affiliates and are net of allowance for doubtful  accounts totaling $320,000 and
$582,000, respectively.

                                      F-24
<PAGE>

As of  December  28, 1996 and January 3, 1998,  the Company had  receivables  of
approximately  $39,000  and $89,000  due from MFH and  payables of $137,000  and
$194,000  due to MFH,  respectively.  Additionally,  as of January 3, 1998,  the
Company had a receivable totaling  approximately  $140,000 due from UVEST LLC of
which the Company  owns a minority  interest.  The net  amounts are  included in
amounts due from  franchisees and affiliates as of December 28, 1996 and January
3, 1998.


                                      F-25
<PAGE>


(8)  RELATED-PARTY TRANSACTIONS (continued)
     --------------------------------------
During the period ended  December  28, 1996 and the year ended  January 3, 1998,
the Company  accrued  approximately  $130,000  and  $441,000,  respectively,  of
interest  expense  due MFH  related to the  convertible  subordinated  notes MFH
purchased.  As part of the  Refinancing,  MFH  converted  all of the  $4,643,000
convertible  subordinated notes to equity and the notes were cancelled (see Note
3).

The Company leases certain office space to an entity which is owned in part by a
director of the Company. Billings to the entity during the period ended December
28, 1996 and the year ended  January 3, 1998 totaled  approximately  $60,000 and
$274,000,  respectively,  of which approximately $29,000 and $23,000 is included
in amounts due from  franchisees  and  affiliates  as of  December  28, 1996 and
January 3, 1998, respectively.

The Company paid fees to Korn/Ferry International ("KFI") totaling approximately
$47,000 and  $157,000  during the period  ended  December  28, 1996 and the year
ended January 3, 1998,  respectively.  KFI is an executive  search firm of which
one of the Company's directors is the Chairman.

A director of the Company is a  consultant  to the  Company in  connection  with
certain of the Company's benefit plans for employees and directors. To date, the
director has not received any  compensation  in connection  with the  consulting
work and the terms of such  compensation  have not been determined as of January
3, 1998.

A director of the Company is a  consultant  and an advisor to Dillon Read & Co.,
Inc.  ("Dillon  Read").  In early 1997, the Company paid to Dillon Read a fee of
approximately  $707,000  in  connection  with  the  genesis  of the  Company  in
September  1996.  In addition,  the  director's  company has an  agreement  with
Capricorn (which Capricorn has the right to cancel under certain  circumstances)
to provide certain advisory and consulting  services to the Company for a fee of
$250,000, plus expenses.

As of January 3, 1998,  the Company has a loan due from the founder and minority
stockholder of PTI totaling $500,000.  The note bears interest at an annual rate
of 10 percent and is payable in monthly  installments  of principal and interest
beginning  January 1998 by setoff of, and to the extent of, the founder's  bonus
payments and dividends  received by the founder in his PTI stock;  provided that
in any calendar year no more than $100,000 may be so offset.

The Company and MFH expect to enter into a tax-sharing arrangement but as of the
date of these financial statements no such agreement was in place.


(9)  STOCK-BASED COMPENSATION PLAN
     -----------------------------
Subject to definitive documentation, the Company's Board of Directors approved a
nonqualified  stock option plan (the "Option Plan"),  to be effective  September
18,  1996.  The Option Plan is expected to provide for the  issuance of up to 15
percent of the common  equity of the Company to officers,  other  employees  and
consultants  of the Company.  The Board of Directors  will determine the number,
type of award and terms and conditions,  including any vesting conditions. As of
January 3, 1998, no options had been granted under the Option Plan.

The   Company   applies   APB   Opinion  No.  25  ("APB  No.  25")  and  related
interpretations  in accounting for its  stock-based  compensation  plans as they
relate to employees and directors.  Statement of Financial  Accounting Standards
No. 123, "Accounting for Stock-Based  Compensation" ("SFAS No. 123"), was issued
during 1995 and requires that financial  statements include certain  disclosures
about stock-based employee  compensation  arrangements  regardless of the method
used to account for them.  For the period  ended  December 28, 1996 and the year
ended January 3, 1998, there would have been no difference in net income between
accounting for the Option Plan under APB No. 25 and SFAS No. 123.



                                      F-26

<PAGE>

(10)  EMPLOYEE BENEFIT PLAN
      ---------------------
The Company sponsors the Mrs. Fields' Original  Cookies,  Inc. 401(k) Retirement
Savings  Plan (the "Plan") for all  eligible  employees.  Under the terms of the
Plan,  employees  may make  contributions  to the Plan,  a  portion  of which is
matched by contributions  from the Company.  The total Company  contributions to
the Plan for the period ended  December  28, 1996 and the year ended  January 3,
1998 were approximately $6,800 and $97,900, respectively.



                                      F-27
<PAGE>






                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

To Mrs. Fields Inc.:

     We have audited the accompanying  consolidated balance sheet of Mrs. Fields
Inc. (a Delaware corporation) and subsidiaries as of September 17, 1996, and the
related consolidated  statements of operations,  stockholders'  deficit and cash
flows for the period  from  December  31,  1995 to  September  17,  1996.  These
consolidated  financial  statements  are  the  responsibility  of the  Company's
management.  Our  responsibility is to express an opinion on these  consolidated
financial statements based on our audit.

     We conducted  our audit in  accordance  with  generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.

     In our opinion,  the consolidated  financial  statements  referred to above
present fairly, in all material respects,  the financial position of Mrs. Fields
Inc.  and  subsidiaries  as of  September  17,  1996,  and the  results of their
operations  and their  cash  flows for the  period  from  December  31,  1995 to
September 17, 1996 in conformity with generally accepted accounting principles.



/s/ARTHUR ANDERSEN LLP
ARTHUR ANDERSEN LLP

Salt Lake City, Utah
   June 27, 1997


                                      F-28
<PAGE>


                          INDEPENDENT AUDITORS' REPORT

The Board of Directors and Shareholders of Mrs. Fields Inc.:

We have audited the accompanying  consolidated balance sheet of Mrs. Fields Inc.
and  subsidiaries  as  of  December  30,  1995,  and  the  related  consolidated
statements of operations,  stockholders'  deficit,  and cash flows for the years
ended December 30, 1995 and December 31, 1994.  These  financial  statements are
the responsibility of the Company's management. Our responsibility is to express
an opinion on these financial statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion,  such consolidated  financial  statements present fairly, in all
material  respects,  the financial position of Mrs. Fields Inc. and subsidiaries
as of December  30,  1995,  and the results of their  operations  and their cash
flows for the years ended  December 30, 1995 and December 31, 1994 in conformity
with generally accepted accounting principles.



/s/DELIOTTE & TOUVHE LLP
DELOITTE & TOUCHE LLP

Salt Lake City, Utah
February 9, 1996




                                      F-29
<PAGE>

<TABLE>
<CAPTION>

                                                   MRS. FIELDS INC. AND SUBSIDIARIES

                                                      CONSOLIDATED BALANCE SHEETS
                                                        (dollars in thousands)

                                                                ASSETS

                                                                                    December 30,   September 17,
                                                                                        1995           1996
                                                                                    ------------   -------------
<S>                                                                                    <C>           <C>
CURRENT ASSETS:
     Cash and cash equivalents...............................................         $ 2,770        $ 1,883
     Accounts receivable, net of allowance for doubtful accounts of
        $251 and $269, respectively..........................................           3,650          1,611
     Inventories.............................................................           1,563          1,296
     Prepaid rent............................................................              --           420
     Other prepaid expenses..................................................             369          1,042
                                                                                     --------       --------
               Total current assets..........................................           8,352          6,252
                                                                                     --------       --------
PROPERTY AND EQUIPMENT, at cost:
     Leasehold improvements..................................................          25,140         23,223
     Equipment and fixtures..................................................          19,335         18,422
                                                                                     --------       --------
                                                                                       44,475         41,645
     Less accumulated depreciation and amortization..........................         (30,435)       (29,409)
                                                                                     --------       --------
               Net property and equipment....................................          14,040         12,236
                                                                                     --------       --------
DEPOSITS  .                                                                               641            656
                                                                                     --------       --------
               Total assets..................................................        $ 23,033       $ 19,144
                                                                                     ========       ========
</TABLE>

The accompanying notes to consolidated financial statements are an integral part
of these balance sheets.


F-30

<PAGE>
<TABLE>
<CAPTION>


                                                   MRS. FIELDS INC. AND SUBSIDIARIES

                                                CONSOLIDATED BALANCE SHEETS (continued)
                                             (dollars in thousands, except per share data)

                                                 LIABILITIES AND STOCKHOLDERS' DEFICIT

                                                                                         December 30,   September 17,
                                                                                            1995            1996
                                                                                         ------------   -------------
<S>                                                                                        <C>             <C>
CURRENT LIABILITIES:
     Current portion of notes payable................................................       $ 1,277        $ 18,352
     Current portion of premium on restructured debt.................................         2,088           2,872
     Accounts payable................................................................         3,519           3,708
     Accrued liabilities.............................................................         1,462           1,329
     Store closure reserve...........................................................         2,260           1,270
     Deferred credits................................................................           860             425
                                                                                             ------          ------
               Total current liabilities.............................................        11,466          27,956
NOTES PAYABLE, net of current portion................................................        15,536              --
PREMIUM ON RESTRUCTURED DEBT, net of current portion.................................         2,325          ------
STORE CLOSURE RESERVE, net of current portion........................................           250             294
UNEARNED REVENUES, net of current portion............................................         1,473           1,212
                                                                                             -------         ------
               Total liabilities.....................................................        31,050          29,462
                                                                                             -------         ------
COMMITMENTS AND CONTINGENCIES (Notes 5, 6, 7 and 8)

MINORITY INTEREST IN MAJORITY OWNED SUBSIDIARY:
     20,000,000 cumulative preferred stock;  involuntary  liquidation preference
        of $23,153 and $24,834, respectively, including $3,153 and $4,834,
        respectively, of unrecorded dividends in arrears.............................        20,000          20,000
                                                                                             -------         ------

STOCKHOLDERS' DEFICIT:
     Cumulative preferred stock,  $.001 par value;  21,885,000 shares authorized
        and issued,  involuntary  liquidation preference of $28,342 and $32,085,
        respectively, including $6,457 and $10,200, respectively, of unrecorded
        dividends in arrears.........................................................            22              22
     Common stock, $.001 par value; 200,000,000 shares authorized and
        outstanding..................................................................           200             200
     Additional paid-in capital......................................................        83,863          83,863
     Accumulated deficit.............................................................      (112,067)       (114,371)
     Cumulative translation adjustment...............................................           (35)            (32)
                                                                                                 --              --
               Total stockholders' deficit...........................................       (28,017)        (30,318)
                                                                                           ---------       ---------
               Total liabilities and stockholders' deficit...........................      $ 23,033        $ 19,144
                                                                                           =========       =========
</TABLE>

The accompanying notes to consolidated financial statements are an integral part
of these balance sheets.

                                      F-31
<PAGE>
<TABLE>
<CAPTION>


                                                   MRS. FIELDS INC. AND SUBSIDIARIES

                                                 CONSOLIDATED STATEMENTS OF OPERATIONS
                                                        (dollars in thousands)

                                                                          Years Ended             Period Ended
                                                                  December 31,   December 30,     September 17,
                                                                      1994           1995              1996
                                                                  ------------   ------------     ------------
<S>                                                                  <C>             <C>             <C>
REVENUES:
     Net store sales............................................       $ 87,863       $ 59,956       $ 29,674
     Net franchising............................................          1,171          1,870          1,793
     Net licensing..............................................          3,993          2,031            892
     Net other .                                                          2,077          2,092          1,101
                                                                          ------         ------         -----
               Total revenues...................................         95,104         65,949         33,460
                                                                         -------        -------        ------

OPERATING COSTS AND EXPENSES:
     Selling and store occupancy costs..........................         55,527         36,965         17,782
     Food cost of sales.........................................         20,474         13,373          6,525
     General and administrative.................................         16,379         12,612          7,984
     Depreciation and amortization..............................          4,415          3,525          1,911
     Provision for store closure costs..........................             --          3,000          1,000
                                                                         -------        -------         -----
               Total operating costs and expenses...............         96,795         69,475         35,202
                                                                         -------        -------        ------
               Loss from operations.............................         (1,691)        (3,526)        (1,742)
INTEREST EXPENSE                                                         (2,155)           (51)           (80)
(LOSS) GAIN ON SALE OF ASSETS...................................         (1,283)         1,450           (277)
                                                                         -------         ------          -----
               Loss before provision for income taxes...........         (5,129)        (2,127)        (2,099)
PROVISION FOR INCOME TAXES......................................           (191)          (241)          (205)
                                                                         -------          -----          -----
               Net loss.........................................        $(5,320)       $(2,368)      $ (2,304)
                                                                        ========       ========       ========

The accompanying notes to consolidated financial statements are an integral part
of these statements.
</TABLE>



                                      F-32
<PAGE>


<TABLE>
<CAPTION>


                        MRS. FIELDS INC. AND SUBSIDIARIES

                CONSOLIDATED STATEMENTS OF STOCKHOLDERS' DEFICIT
                             (dollars and shares in thousands)

                                                    Cumulative                             
                                                    Preferred               Additional             Cumulative
                                                     Stock      Common Stock  Paid-in  Accumulated Translation Treasury Stock
                                                  Shares Amount Shares Amount Capital   Deficit    Adjustment Shares   Amount Total
<S>                                               <C>    <C>    <C>    <C>    <C>       <C>        <C>        <C>      <C>   <C>   
BALANCE, January 1, 1994.....................     --     $--   150,000 $150   $39,761   $(104,379)  $714      1,292 $(2,891 (66,645)

Amended and Restated Restructuring Agreement:.
Issuance of common stock to lenders......         --      --   50,0000   50    (2,941)         --     --     (1,292)  2,891       --
Issuance of preferred stock to lenders...     21,885      22        --   --    21,863          --     --         --      --   21,885
Reduction of premium on restructured debt         --      --        --   --    25,180          --     --         --      --   25,180
 
Foreign currency translation adjustment....       --      --        --   --        --          --    308         --      --      308

Sales and liquidations of investments in
foreign subsidiaries ........................     --      --        --   --        --          --   (827)        --      --    (827)
Net loss...................................       --      --        --   --        --      (5,320)    --         --      --  (5,320)
                                              ------     ---   -------  ----   -------     --------  ----      ----    ----  -------
BALANCE, December 31, 1994................... 21,885      22   200,000  200    83,863    (109,699)   195         --      -- (25,419)
Foreign currency translation adjustment....       --      --        --   --        --          --   (230)        --      --    (230)

Net loss...................................       --      --        --   --        --      (2,368)    --         --      --  (2,368)
                                              ------     ---   -------  ----   -------     --------  ----       ----    ---- -------
BALANCE, December 30, 1995................... 21,885      22   200,000  200    83,863    (112,067)   (35)        --      -- (28,017)
Foreign currency translation adjustment....       --      --        --   --        --          --      3         --      --        3

Net loss...................................       --      --        --   --        --      (2,304)    --         --      --  (2,304)
                                              ------     ---   -------  ----   -------       ----    ----      ----     ---- -------
BALANCE, September 17, 1996.................. 21,885    $ 22   200,000 $200   $83,863   $(114,371)   $(32)       --     $-- (30,318)
                                              ======    ====   =======  ====   =======   =========   ======    ====    =============
</TABLE>

           The accompanying notes to consolidated financial statements
                    are an integral part of these statements.
                                      F-33

<PAGE>

<TABLE>
<CAPTION>

                        MRS. FIELDS INC. AND SUBSIDIARIES

                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                             (dollars in thousands)

                Increase (Decrease) in Cash and Cash Equivalents

                                                                                  Years Ended           Period Ended
                                                                            December 31,  December 30,  September 17,
                                                                               1994          1995           1996
                                                                            -----------   ------------  -------------
<S>                                                                           <C>           <C>           <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
   Net loss..............................................................      $ (5,320)     $ (2,368)     $ (2,304)
   Adjustments to reconcile net loss to net cash provided by (used in)
     operating activities:
        Depreciation and amortization....................................         4,415         3,525         1,911
        Amortization of premium on restructured debt.....................             --            --       (1,541)
        In-kind expense on note payable..................................         2,129        (1,610)        1,598
        Provision for store closure costs................................             --        3,000         1,000
        Net loss (gain) on asset sales, disposals and store closures.....         1,283        (1,450)          277
        Changes in assets and liabilities:
          (Increase) Decrease in accounts receivable.....................        (1,778)         (163)        2,039
          Decrease in inventories........................................           650           853           267
          Increase in prepaid rent.......................................             --            --         (420)
          Decrease (Increase) in other prepaid expenses..................         1,789          (337)         (673)
          Increase in deposits...........................................             --            --          (15)
          Decrease in accounts payable and accrued liabilities...........        (1,026)       (5,821)         (194)
          Decrease in store closure reserve..............................             --            --       (1,696)
          Decrease in deferred credits...................................          (414)         (107)         (696)
                                                                                   -----         -----         -----
          Net cash provided by (used in) operating activities............         1,728        (4,478)         (447)
                                                                                  ------       -------         -----
CASH FLOWS FROM INVESTING ACTIVITIES:
   Purchase of property and equipment....................................        (4,895)       (4,146)       (1,054)
   Proceeds from the sale of assets......................................         2,865         6,672           669
                                                                                  ------        ------          ---
          Net cash (used in) provided by investing activities............        (2,030)        2,526          (385)
                                                                                 -------        ------         -----
CASH FLOWS FROM FINANCING ACTIVITIES:
   Principal payments on notes payable...................................           (37)         (145)          (58)
   Payments for debt restructuring.......................................          (695)          (40)           --
                                                                                   -----          -----          --
          Net cash used in financing activities..........................          (732)         (185)          (58)
</TABLE>


           The accompanying notes to consolidated financial statements
                    are an integral part of these statements.

                                      F-34
<PAGE>
<TABLE>
<CAPTION>


                        MRS. FIELDS INC. AND SUBSIDIARIES

                CONSOLIDATED STATEMENTS OF CASH FLOWS (continued)
                             (dollars in thousands)

                Increase (Decrease) in Cash and Cash Equivalents

                                                                                Years Ended          Period Ended
                                                                         December 31,  December 30, September 17,
                                                                             1994         1995          1996
                                                                             ----         ----          ----
<S>                                                                         <C>        <C>             <C>
EFFECT OF FOREIGN EXCHANGE RATES.......................................   $   35      $    --          $     3
                                                                          ------      -------          -------
NET DECREASE IN CASH AND CASH EQUIVALENTS..............................     (999)      (2,137)            (887)
CASH AND CASH EQUIVALENTS AT BEGINNING OF
   THE PERIOD..........................................................    5,906        4,907            2,770
                                                                          ------      -------          -------
CASH AND CASH EQUIVALENTS AT END OF THE PERIOD.........................   $4,907      $ 2,770          $ 1,883
                                                                          ======      =======          =======
</TABLE>

SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:

     Cash paid for interest was approximately  $26, $1,661 and $24 for the years
ended December 31, 1994 and December 30, 1995 and for the period ended
September 17, 1996, respectively.

     Cash paid for income  taxes was  approximately  $106,  $128 and $39 for the
years ended December 31, 1994 and December 30, 1995 and for the period ended
September 17, 1996, respectively.

SUPPLEMENTAL DISCLOSURE OF NONCASH INVESTING AND FINANCING ACTIVITIES:

     During the years ended  December 31, 1994 and December 30, 1995 and for the
period ended September 17, 1996, the Company, in accordance with the Amended and
Restated Restructuring  Agreement,  entered into the following noncash financing
activities:

           During 1994, the Company's lenders canceled  approximately $56,900 of
          existing long-term notes payable in exchange for $15,000 of new Series
          A secured  notes,  50,000,000  shares of newly issued common stock and
          approximately  1,292,000  shares of common  stock  previously  held as
          treasury stock, and 21,885,000 shares of cumulative preferred stock of
          Mrs. Fields Inc. and 20,000,000  shares of cumulative  preferred stock
          of a majority-owned subsidiary of the Company. In connection with this
          transaction,  the Company also credited additional paid-in capital for
          approximately  $25,200 upon the  reduction of premium on  restructured
          debt.

           Prior  to June  30,  1994  (the  effective  date of the  Amended  and
          Restated  Restructuring  Agreement),  the  Company  converted  accrued
          interest  payable  incurred  through June 30, 1994 into  approximately
          $3,400  of  senior  and  subordinated   interest  deferral  notes.  In
          addition, the Company amortized approximately $1,300 of its premium on
          restructured debt as a reduction to interest expense during the period
          from January 1, 1994 to June 30, 1994.

           The Company  converted accrued interest payable incurred from January
          1, 1995 through March 31, 1995 and from July 1, 1994 through  December
          31,  1994 into  approximately  $520 and  $1,000  of Series A  interest
          deferral  notes,  respectively.  In  addition,  the Company  amortized
          approximately $2,100 and $1,000 of its premium on restructured debt as
          a reduction  to interest  expense  during the year ended  December 30,
          1995 and from July 1, 1994 through December 31, 1994, respectively.

           The accompanying notes to consolidated financial statements
                    are an integral part of these statements.

                                      F-35
<PAGE>


                        MRS. FIELDS INC. AND SUBSIDIARIES

                CONSOLIDATED STATEMENTS OF CASH FLOWS (continued)
                             (dollars in thousands)

The Company  converted  accrued  interest payable from December 31, 1995 through
September 17, 1996 into $1,598 of 15 percent  interest bearing Series A interest
deferral notes.

During the years  ended  December  31,  1994 and  December  30, 1995 and for the
period ended  September  17, 1996,  the Company also entered into the  following
noncash investing and financing activities:

In accordance with the Company's  franchise financing  arrangement,  the Company
assumed   long-term   debt  of  franchisees   which  was  in  default   totaling
approximately  $274,  $132 and $0 during the years ended  December  31, 1994 and
December 30, 1995 and the period ended September 17, 1996, respectively.

In connection with its sale of several cookie stores, the Company accepted notes
receivable  in the  approximate  amount of $392 and $305  during the years ended
December 31, 1994 and December 30, 1995, respectively.  In addition,  during the
years  ended  December  31,  1994 and  December  30,  1995 and the period  ended
September 17, 1996, the Company charged off approximately  $956, $1,960 and $651
of assets against accrued expenses.

           The accompanying notes to consolidated financial statements
                    are an integral part of these statements.



                                      F-36

<PAGE>


                        MRS. FIELDS INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1.     DESCRIPTION OF BUSINESS

Mrs. Fields Inc.  ("MFI"),  a Delaware  corporation,  was incorporated on May 2,
1986 and is a holding  company for its wholly  owned  subsidiaries  Mrs.  Fields
Cookies  Australia,  Mrs.  Fields  Cookies,  Ltd.  (Canada) plus other  inactive
subsidiaries  (collectively termed "Mrs. Fields International") and its majority
owned subsidiary,  Mrs. Fields Development  Corporation ("MFD") and MFD's wholly
owned subsidiary, Mrs. Fields Cookies ("MFC"). Collectively,  these entities are
referred to herein as the "Company".

   Nature of Operations

     The most significant part of the Company's operations are its retail stores
which sell  freshly  baked  cookies,  brownies  and other food  products.  As of
September 17, 1996, the Company operates 147 "Mrs. Fields Cookies" stores all of
which are located in the United States. Additionally, the Company has franchised
approximately  163 stores in the United  States and  approximately  55 stores in
nine other countries.

     Additionally,  the Company holds legal title to certain  trademarks for the
"Mrs.  Fields" name and logo, and licenses the use of these  trademarks to third
parties for the  establishment  and  operation of Mrs.  Fields cookie and bakery
operations  and  other  merchandising   activities.  In  connection  with  these
licensing  activities,  the  Company  authorizes  third-party  licensees  to use
certain  business  formats,  systems,  methods,  procedures,  designs,  layouts,
specifications,  trade  names and  trademarks  in the  United  States  and other
countries.

     The  Company's  business  follows  seasonal  trends and is also affected by
climate and weather  conditions.  The Company  usually  experiences  its highest
revenues  in the fourth  calendar  quarter.  Because  the  Company's  stores are
heavily  concentrated  in shopping  malls,  the Company's  sales  performance is
somewhat dependent on the performance of those malls. The results for the period
ended September 17, 1996 presented in the  accompanying  consolidated  financial
statements may not be indicative of results that would have been achieved for an
entire calendar year.

Effective  September  18, 1996,  the Company sold  substantially  all of its net
assets to Mrs. Fields' Original  Cookies,  Inc. and The Mrs. Fields' Brand, Inc.
(see Note 11). Subsequently, the Company has been solely involved in liquidating
remaining assets and collecting certain outstanding notes.

2.     SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES


   Fiscal Year

     The Company operates using a 52/53-week year ending near December 31.

   Principles of Consolidation

     The  consolidated  financial  statements  include the accounts of MFI, Mrs.
Fields  International,  MFD and MFC. All significant  intercompany  balances and
transactions have been eliminated in consolidation.

   Sources of Supply

     The Company  currently buys a significant  amount of its food products from
three suppliers.  Management believes that other suppliers could provide similar
products with comparable terms.


                                      F-37
<PAGE>


                        MRS. FIELDS INC. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

   Use of Estimates

     The  preparation  of financial  statements  in  conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that  affect the  reported  amounts of assets and  liabilities  and
disclosure of  contingent  assets and  liabilities  at the date of the financial
statements  and the  reported  amounts  of  revenues  and  expenses  during  the
reporting period. Actual results could differ from those estimates.

   Cash and Cash Equivalents

     The Company  considers  all highly  liquid  investments  purchased  with an
original maturity of three months or less to be cash equivalents. As of December
30, 1995 and  September  17, 1996 and at various  times  during the periods then
ended,  the  Company  had  demand  deposits  at  various  banks in excess of the
$100,000 limit for insurance by the Federal Deposit Insurance Corporation.

   Inventories

     Inventories are stated at the lower of cost (first-in, first-out method) or
market  value.  Inventory  consisted  of the  following at December 30, 1995 and
September 17, 1996:
<TABLE>
<CAPTION>
<S>                              <C>          <C>
                                     1995       1996
Food and beverages..........     $  910,000  $  792,000
Smallwares..................        653,000     504,000
                                 ----------  ----------
                                 $1,563,000  $1,296,000
</TABLE>

   Property and Equipment

     Property and equipment are stated at cost less accumulated depreciation and
amortization.  Equipment and fixtures are depreciated  over three to seven years
using the straight-line  method.  Leasehold  improvements are amortized over the
life of the lease term, or the estimated life of the improvements,  whichever is
shorter, using the straight-line method.

     Expenditures that materially increase values or capacities or extend useful
lives of property and equipment are capitalized.  Routine  maintenance,  repairs
and renewal  costs are  expensed as  incurred.  Gains or losses from the sale or
retirement of property and equipment  are included in the  determination  of net
income or loss.

   Accounting for the Impairment of Long-Lived Assets

     The Company accounts for impairment of long-lived assets in accordance with
Statement of Financial  Accounting Standards No. 121, "Accounting for Impairment
of  Long-Lived  Assets and for  Long-Lived  Assets to be Disposed Of" ("SFAS No.
121").  SFAS No. 121 requires that long-lived  assets be reviewed for impairment
when events or changes in circumstances indicate that the book value of an asset
may not be  recoverable.  The Company  evaluates,  at each  balance  sheet date,
whether  events  and   circumstances   have  occurred  that  indicate   possible
impairment.  In  accordance  with SFAS No. 121,  the Company uses an estimate of
future  undiscounted net cash flows of the related asset over the remaining life
in measuring  whether the assets are recoverable.  As of September 17, 1996, the
Company has reserved for any of its long-lived  assets that are considered to be
impaired.

   Revenue Recognition

     The Company  recognizes  franchising  and licensing  revenues on an accrual
basis as those revenues are earned.  Product sales are recognized as the product
is delivered or shipped to the customer.

                                      F-38
<PAGE>


                        MRS. FIELDS INC. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

   Leases

     The Company has various operating lease  commitments on both  Company-owned
and franchised  store locations and equipment.  Operating leases with escalating
payment terms,  including  leases  underlying  subleases with  franchisees,  are
expensed on a straight-line basis over the life of the related lease.

   Income Taxes

     The  Company  recognizes  deferred  income  tax assets or  liabilities  for
expected  future tax  consequences  of events that have been  recognized  in the
financial  statements  or tax returns.  Under this method,  deferred  income tax
assets or  liabilities  are  determined  based upon the  difference  between the
financial and income tax bases of assets and liabilities using enacted tax rates
expected to apply when differences are expected to be settled or realized.

   Fair Value of Financial Instruments

     The notes payable and cumulative preferred stock (see Note 6) are presented
in the accompanying  consolidated  balance sheet at a total of $60,237,000 as of
September 17, 1996. All such obligations were subsequently  settled in two sales
transactions (see Note 11) for $41,800,000.

   Cumulative Foreign Currency Translation Adjustment

     The assets and liabilities of foreign operations are translated into United
States  dollars  using  exchange  rates in effect  at the end of the  accounting
period.  Revenues and expenses are  translated  using the average  exchange rate
during the period.  Differences in exchange rates arising from foreign  currency
translation are recorded as a separate  component of stockholders'  deficit.  In
connection with a sale or liquidation of an investment in a foreign  subsidiary,
the  accumulated  translation  adjustment  attributable  to that  subsidiary  is
transferred from stockholders' deficit and is reported as a gain or loss.

3.     NOTES PAYABLE

     On June 30,  1994,  the  Company  entered  into the  Amended  and  Restated
Restructuring  Agreement  (the  "Restructuring  Agreement")  with its lenders of
long-term debt (the "Lenders").  In connection with the Restructuring Agreement,
the Lenders  exchanged  approximately  $56,900,000 of existing  long-term  notes
payable for $15,000,000 of new Series A secured notes,  51,292,000 shares of the
Company's common stock,  21,885,000 shares of cumulative  preferred stock of MFI
and 20,000,000 shares of cumulative preferred stock of MFD.

     After the issuances of common stock, the Lenders' total ownership  interest
in the Company's common stock was  approximately  85 percent.  Because the total
estimated future cash payments (including interest and principal) required as of
June 30,  1994 under the terms of the new  Series A secured  notes was less than
the  principal  amount  plus the  previous  carrying  amount of the  unamortized
premium on restructured debt by approximately  $25,200,000,  the Company reduced
the premium on  restructured  debt by that  amount.  The  remaining  unamortized
premium on  restructured  debt will be  amortized  over the life of the Series A
secured notes to produce an effective interest rate of zero percent.


                                      F-39
<PAGE>


                        MRS. FIELDS INC. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)



     Notes  payable  consist  of the  following  as of  December  30,  1995  and
September 17, 1996:
<TABLE>
<CAPTION>
<S>                                                                                        <C>          <C>

                                                                                            1995          1996
Series A secured notes,  interest at 13 percent,  payable quarterly,  secured by
   all common stock and essentially all assets of the Company, principal due in
   varying installments through March 31, 1998.......................................     $15,000,000   $15,000,000
Series A interest deferral notes, interest at 13 percent, payable quarterly, secured
   by all common stock and essentially all assets of the Company, principal due
   March 31, 1998....................................................................       1,511,000     1,511,000
Series A interest deferral notes, interest at 15 percent, secured by all common
   stock and  essentially  all assets of the  Company,  principal  and  interest
   originally due August 15, 1996, subsequently extended through September 20,
   1996..............................................................................              --     1,598,000
Other................................................................................         302,000       243,000
Premium on restructured debt.........................................................       4,413,000     2,872,000
                                                                                           ----------   -----------
                                                                                           21,226,000    21,224,000

Less current portion.................................................................      (3,365,000)  (21,224,000)
                                                                                           ----------   ------------
                                                                                          $17,861,000   $        --
                                                                                           ===========  ============
</TABLE>

     The Series A secured  notes and the Series A interest  deferral  notes were
paid by the  Company on  September  20, 1996 in  connection  with the receipt of
proceeds from two  simultaneous but separate asset sale  transactions  (see Note
11). As a result,  all of the Series A notes  referred to above are reflected as
current liabilities in the accompanying  September 17, 1996 consolidated balance
sheet.

4.     INCOME TAXES


The  components of the provision  (benefit) for income taxes for the years ended
December 31, 1994 and December 30, 1995 and for the period ended  September  17,
1996 are as follows:
<TABLE>
<CAPTION>

                                                                                    1994        1995          1996
                                                                                    ----        ----          ----
<S>                                                                                 <C>         <C>         <C>
Current:
     Federal.................................................................       $     --    $     --   $       --
     State...................................................................        191,000     241,000      205,000

Deferred:
     Federal.................................................................             --          --   (1,125,000)
     State...................................................................             --          --     (109,000)
     Change in valuation allowance...........................................            --          --     1,234,000
                                                                                -        ----        ---    ---------
               Total provision for income taxes..............................       $191,000    $241,000    $ 205,000
                                                                                    ========    ========    =========
</TABLE>

     The  Company  incurred  financial  reporting  losses  for the  years  ended
December 31, 1994 and December 30, 1995 and for the period ended  September  17,
1996 for which no benefits have been recorded in the  accompanying  consolidated
statements of operations due to appropriate valuation allowances being provided.
The  provisions  for income taxes are solely related to minimum state income tax
requirements.

     Current deferred income tax assets relate to temporary  differences between
financial statement and income tax recognition of bad debts,  unearned revenues,
and the store closure reserve. Long-term deferred income tax

                                      F-40
<PAGE>


                        MRS. FIELDS INC. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

assets relate to temporary  differences  between financial  statement and income
tax  recognition  of  depreciation  and  write-downs  of  certain  property  and
equipment, net operating losses and other income tax credit carryforwards.


     Management  has provided a valuation  allowance  equal to the amount of the
deferred  income  tax assets  arising  from the  Company's  net  operating  loss
carryforwards.  As of September  17, 1996,  the Company had net  operating  loss
carryforwards for tax reporting purposes totaling approximately $90,900,000.
These net operating loss carryforwards expire as follows:
<TABLE>
<CAPTION>
             <S>                                   <C>
             Fiscal Year
             2001.............................      $   214,000
             2002.............................        4,600,000
             2003.............................       19,993,000
             2004.............................        7,693,000
             2005.............................        9,143,000
             Thereafter (through 2011)........       49,257,000
                                                    -----------
                                                    $90,900,000
                                                    ===========
</TABLE>

     Subsequent to the sale of substantially all of its assets (see note 1), the
Company utilized  certain of its net operating loss  carryforwards to offset the
related gain. The remainder of the net operating loss  carryforwards  may not be
used.

5.      STORE CLOSURE RESERVE

     As of  December  30,  1995,  the  Company  had a store  closure  reserve of
approximately  $2,510,000  for the  anticipated  costs to  franchise or close 26
stores  during 1996.  During the period from  December 31, 1995 to September 17,
1996,  the Company  closed 12 stores and provided for  additional  store closure
expenses  totaling  $1,000,000.  As of September 17, 1996,  the remaining  store
closure  reserve  totaled  approximately   $1,564,000,  of  which  approximately
$1,270,000 is current and approximately  $294,000 is long-term.  In management's
opinion,  the store  closure  reserve is adequate  for stores  identified  to be
closed.

     The  Company's  management  reviews the  historic and  projected  operating
performance of its stores on an annual basis to identify  underperforming stores
for impairment of property investment or targeted closing.  The Company's policy
is  to  write-off  any  net  property  investment  for  underperforming   stores
identified  to  have  permanent  impairment  of  investment.  When  a  store  is
identified  for targeted  closing,  the  Company's  policy is to provide for the
costs of closing the store,  which are predominantly  estimated lease settlement
costs.

6.     CUMULATIVE PREFERRED STOCK

     In  connection  with  the  Restructuring   Agreement,  the  Company  issued
21,885,000 and 20,000,000  shares of cumulative  preferred stock of MFI and MFD,
respectively.  The MFD  preferred  stock is reflected  as "minority  interest in
majority owned subsidiary" in the accompanying  consolidated  balance sheet. The
MFI and MFD cumulative preferred stocks have dividend rates of 18 percent and 10
percent,  respectively,  which accumulate on a semi-annual  basis. The dividends
are computed based upon the  liquidation  preference  rates which are defined in
the Restructuring  Agreement as $1.00 per share plus any unrecorded dividends in
arrears  for  each  issue  and are  payable  only as  declared  by the  Board of
Directors.  As of September  17, 1996,  the Board of Directors  had not declared
dividends  for either  series of  preferred  stock.  Accordingly,  dividends  in
arrears on the MFI and MFD preferred  stocks which have not been recorded in the
accompanying  consolidated financial statements as of September 17, 1996 totaled
$10,200,000 and $4,834,000, respectively.

                                      F-41
<PAGE>


                        MRS. FIELDS INC. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

     In the event of liquidation  or dissolution of the Company,  the holders of
the cumulative  preferred stocks of MFI and MFD will be entitled to receive from
the assets of the Company  available for distribution  prior to any distribution
to common  stockholders  an amount  per share  equal to the sum of (i) $1.00 for
each  outstanding  preferred  share  and  (ii) an  amount  equal  to all  unpaid
dividends  on  such  preferred  shares  through  the  distribution  date.  As of
September 17, 1996,  the  distribution  preference for the MFI and MFD preferred
stockholders  totaled  $32,085,000  and  $24,834,000,  respectively.  Also, if a
change in control of the Company occurs,  preferred  stockholders shall have the
right to  convert  all (but not less than all) of their  preferred  shares  into
notes payable in an amount equal to the  liquidation  preference  value of their
preferred shares. The Company also has the right at any time to redeem shares of
the MFI and MFD preferred  stocks at a price of $1.00 per share plus all accrued
but unpaid dividends through the date of redemption.

     Subsequent to period end, the Company completed two sales transactions (see
Note 11)  wherein  all of the  cumulative  preferred  stock  was  redeemed  at a
discount.

7.     OPTION AGREEMENT

     As part of the Restructuring  Agreement,  the Lenders granted two directors
an option to acquire  common  stock from the  Lenders  which,  if the option was
exercised as of September 17, 1996, would constitute approximately 51 percent of
the Company's issued common stock. The option is exercisable  through  September
30, 1999 in whole, but not in part, at a price  approximating the amount of debt
forgiven by the Lenders plus interest at nine percent from the date of the grant
of the option.  In the event the option is  exercised,  the  directors  are also
required to offer other minority stockholders the same price per share for their
common stock.

     In connection with the two sales transactions described in Note 11, the two
directors waived their options to acquire common stock from the Lenders.

8.     COMMITMENTS AND CONTINGENCIES

   Legal Matters

     The Company is the subject of certain  legal  actions,  which it  considers
routine to its business activities. As of September 17, 1996, management,  after
consultation  with legal counsel,  believes that the potential  liability to the
Company  under such  actions is  adequately  accrued or insured for, or will not
materially affect the Company's  consolidated  financial  position or results of
operations.

   Operating Leases


     The Company  leases  retail store  facilities,  office space and  equipment
under long-term noncancelable operating lease agreements with remaining terms of
one to 10 years.  The future  minimum lease  payments due under these  operating
leases,  which include  required  lease payments for those stores that have been
subleased, as of September 17, 1996 are as follows:
<TABLE>
<CAPTION>

             <S>                             <C>
             Fiscal Year
             1997.....................      $12,395,000
             1998.....................       10,684,000
             1999.....................        8,376,000
             2000.....................        5,737,000
             2001.....................        3,757,000
             Thereafter...............        4,855,000
                                             ----------
                                            $45,804,000
                                             ==========
</TABLE>

                                      F-42

<PAGE>


                        MRS. FIELDS INC. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

     Certain  of the  leases  provide  for  contingent  rentals  based  on gross
revenues.  Total rental expense including contingent rentals and net of sublease
rentals received,  under the above operating leases for the years ended December
31, 1994 and December 30, 1995 and for the period ended  September  17, 1996 was
approximately $18,611,000,  $13,697,000 and $7,405,000, respectively. As part of
the  Company's  franchising  program,  certain  leases  have been  subleased  to
franchisees. The future minimum sublease payments due to the Company under these
leases as of September 17, 1996 are as follows:
<TABLE>
<CAPTION>

             <S>                        <C>
             Fiscal Year
             1997.................      $ 3,741,000
             1998.................        3,119,000
             1999.................        2,512,000
             2000.................        1,776,000
             2001.................        1,038,000
             Thereafter...........          374,000
                                        -----------
                                        $12,560,000
                                        ===========
</TABLE>

   Contractual Arrangements

     The  Company  has  entered  into a supply  agreement  to buy  frozen  dough
products  through  1998.  The  agreement   stipulates  minimum  annual  purchase
commitments  for 1997 and 1998.  The Company and the supplier may  terminate the
supply  agreement  if the  other  party  defaults  on  any  of  the  performance
covenants.

     The Company has assumed an agreement  with a third-party  lender to provide
financing to franchisees for the purchase of existing Company stores.  Under the
terms of the agreement,  a maximum of $5,000,000 may be borrowed from the lender
by  franchisees  of which the  Company  has  agreed to  guarantee  a maximum  of
$2,000,000.  Outstanding  franchisee  borrowings guaranteed by the Company under
this  agreement at December 30, 1995 and September  17, 1996 were  approximately
$1,084,000 and $707,400,  respectively.  Under the terms of the  agreement,  the
Company is required to assume any franchisee  borrowings which are in default as
defined. As of December 30, 1995 and September 17, 1996, the Company has assumed
loans  totaling  approximately  $132,000 and $240,000,  respectively,  which are
included in notes payable.

     As of December  30,  1995,  the Company had  recorded  deferred  credits of
approximately $1,486,000 under a long-term marketing and supply agreement with a
supplier.  Under  the terms of the  agreement,  the  Company  was  obligated  to
purchase a minimum  amount of product  from the  supplier.  In April  1996,  the
Company and the supplier  renegotiated the agreement  whereby the supplier would
reduce the  unearned  portion to $504,000  and  advance the Company  $800,000 in
exchange for an  extension of the  termination  date and a  modification  of the
purchase commitment.  The termination date of the renegotiated agreement will be
the later of March 31, 2001 or when the Company has met its purchase commitment.
The Company  reduced food costs by  approximately  $1,082,000  during the period
ended September 17, 1996 related to this arrangement and its renegotiation.  The
remaining balance of approximately $1,204,000 is included in deferred credits as
of September 17, 1996.

9.     RELATED-PARTY TRANSACTIONS

     Under the terms of a licensing  agreement  with an entity which is owned in
part by a former  director  of the  Company,  the  Company is required to pay an
annual  software  maintenance  fee. During the years ended December 31, 1994 and
December 30, 1995 and for the period ended  September 17, 1996, the Company paid
maintenance fees of approximately $100,000, $100,000 and $17,000,  respectively,
which are included in general and administrative expenses.



                                      F-43
<PAGE>


                        MRS. FIELDS INC. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

     The Company leases certain office space to an entity which is owned in part
by a former  director of the  Company.  Billings to the entity  during the years
ended December 31, 1994 and December 30, 1995 and for the period ended September
17, 1996 totaled approximately $198,000, $152,000 and $136,000, respectively, of
which approximately $30,000, $21,000 and $9,000,  respectively,  are included in
accounts receivable as of December 31, 1994, December 30, 1995 and September 17,
1996.

10.   EMPLOYEE BENEFIT PLAN

     The Company  sponsors  the Mrs.  Fields  401(k)  Plan (the  "Plan") for all
eligible   employees.   Under  the  terms  of  the  Plan,   employees  can  make
contributions to the Plan, a portion of which is matched by  contributions  from
the Company.  The total  Company  contributions  to the Plan for the years ended
December 31, 1994 and December 30, 1995 and for the period ended  September  17,
1996 were approximately $38,000, $42,000 and $23,000, respectively.

11. SUBSEQUENT EVENT

     On September 17, 1996, the Company  completed two simultaneous but separate
asset  sale  transactions  wherein  the  Company  (i) sold  certain  assets  and
relinquished  certain  liabilities  of the Company in  accordance  with an Asset
Purchase  Agreement  dated  August 7,  1996,  among the  Company,  Mrs.  Fields'
Original Cookies,  Inc. and Capricorn  Investors II, L.P., and (ii) sold certain
assets of the  Company in  accordance  with an Asset  Purchase  Agreement  dated
August 7, 1996,  as amended by the First  Amendment  dated as of  September  17,
1996, among the Company,  The Mrs. Fields' Brand,  Inc. and Capricorn  Investors
II, L.P.

The combined sales price for the net assets sold was approximately  $41,800,000.
The  Company  received  approximately  $12,157,000  in  cash  and  approximately
$29,643,000 in senior and subordinated notes.

The proceeds  from these net asset sales were used in part to repay the Series A
notes and the Series A interest deferral notes on September 20, 1996
(see Note 3).





                                      F-44

<PAGE>


                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

To The Original Cookie Company, Incorporated
   and Hot Sam Company, Inc.:

     We have audited the  accompanying  combined  balance sheets of The Original
Cookie  Company,  Incorporated  and the  carved-out  portion of Hot Sam Company,
Inc., both Delaware  corporations  (subsidiaries  of  Chocamerican,  Inc.) as of
December 30, 1995 and September 17, 1996, and the related combined statements of
operations, stockholders' equity and cash flows for the years ended December 31,
1994 and December 30,  1995,  and for the period  December 31, 1995 to September
17, 1996.  These combined  financial  statements are the  responsibility  of the
Company's  management.  Our  responsibility  is to  express  an opinion on these
financial statements based on our audits.

     We conducted  our audits in accordance  with  generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

     In our opinion, the combined financial statements referred to above present
fairly,  in all  material  respects,  the  combined  financial  position  of The
Original  Cookie  Company,  Incorporated  and the carved-out  portion of Hot Sam
Company, Inc. as of December 30, 1995 and September 17, 1996, and the results of
their  operations and their cash flows for the years ended December 31, 1994 and
December 30, 1995, and for the period December 31, 1995 to September 17, 1996 in
conformity with generally accepted accounting principles.


/s/ARTHUR ANDERSEN LLP
ARTHUR ANDERSEN LLP

Cleveland, Ohio
   July 11, 1997




                                      F-45
<PAGE>



                    THE ORIGINAL COOKIE COMPANY, INCORPORATED
               AND THE CARVED-OUT PORTION OF HOT SAM COMPANY, INC.

                             COMBINED BALANCE SHEETS
                    DECEMBER 30, 1995 AND SEPTEMBER 17, 1996
                             (dollars in thousands)

                                     ASSETS
<TABLE>
<CAPTION>

                                                                                December 30,   September 17,
                                                                                    1995            1996
                                                                                    ----            ----
<S>                                                                                <C>            <C>
CURRENT ASSETS:
     Cash and cash equivalents.................................................   $ 3,613           $ 655
     Accounts receivable.......................................................        61             340
     Inventories...............................................................     1,663           1,728
     Prepaids and other........................................................     1,951             984
                                                                                  -------          ------
               Total current assets............................................     7,288           3,707
                                                                                  -------          ------
PROPERTY AND EQUIPMENT, at cost:
     Leasehold improvements....................................................    37,387          31,329
     Furniture and fixtures....................................................     8,540           7,719
     Buildings and improvements................................................       608             639
     Land......................................................................        69              69
                                                                                   ------          ------
                                                                                   46,604          39,756
     Accumulated depreciation and amortization.................................   (26,682)        (22,687)
                                                                                   ------          ------
               Net property and equipment......................................    19,922          17,069
                                                                                   ------          ------
OTHER ASSETS, net .                                                                   196             256
                                                                                   ------          ------
COST IN EXCESS OF FAIR VALUE OF NET ASSETS OF PURCHASED
   BUSINESS, net of accumulated amortization of $8,208 and $9,092,
   respectively................................................................    38,876          37,992
                                                                                  -------          ------
                                                                                 $ 66,282         $59,024
                                                                                  ========         ======
</TABLE>

             The accompanying notes to combined financial statements
             are an integral part of these combined balance sheets.

                                      F-46

<PAGE>



                    THE ORIGINAL COOKIE COMPANY, INCORPORATED
               AND THE CARVED-OUT PORTION OF HOT SAM COMPANY, INC.

                       COMBINED BALANCE SHEETS (continued)
                    DECEMBER 30, 1995 AND SEPTEMBER 17, 1996
                             (dollars in thousands)

                      LIABILITIES AND STOCKHOLDERS' EQUITY
<TABLE>
<CAPTION>

                                                                                December 30,    September 17,
                                                                                    1995             1996
                                                                                   ----             ----
<S>                                                                              <C>              <C>
CURRENT LIABILITIES:
     Accounts payable........................................................     $ 1,286         $ 1,696
     Accrued payroll and related expenses....................................       2,592           2,208
     Accrued liabilities.....................................................       3,113           3,443
     Related-party payable...................................................         169              --
                                                                                   ------          ------
               Total current liabilities.....................................       7,160           7,347
                                                                                   ------          ------
LONG-TERM LIABILITIES:
     Deferred lease credit...................................................       1,764           1,653
     Store closure reserve...................................................       1,384           1,002
     Related-party notes payable.............................................      32,357          30,977
     Other...................................................................       1,029           1,102
                                                                                   ------          ------
               Total long-term liabilities...................................      36,534          34,734
                                                                                   ------          ------
COMMITMENTS (NOTE 9)

STOCKHOLDERS' EQUITY:

     Common stock                                                                  10,000          10,000
     Additional paid-in capital..............................................      15,873          15,873
     Accumulated deficit.....................................................      (3,285)         (8,930)
                                                                                   -------         -------
               Total stockholders' equity....................................      22,588          16,943
                                                                                   -------         ------
               Total liabilities and stockholders' equity....................    $ 66,282         $59,024
                                                                                   =======         =======
</TABLE>

             The accompanying notes to combined financial statements
             are an integral part of these combined balance sheets.


                                      F-47
<PAGE>



                    THE ORIGINAL COOKIE COMPANY, INCORPORATED
               AND THE CARVED-OUT PORTION OF HOT SAM COMPANY, INC.

                        COMBINED STATEMENTS OF OPERATIONS
         FOR THE YEARS ENDED DECEMBER 31, 1994 AND DECEMBER 30, 1995 AND
             FOR THE PERIOD DECEMBER 31, 1995 TO SEPTEMBER 17, 1996
                             (dollars in thousands)

<TABLE>
<CAPTION>
                                                                                                 December 31,
                                                                         Years Ended                1995 to
                                                                 December 31,   December 30,     September 17,
                                                                     1994           1995              1996
                                                                     ----           ----              ----
<S>                                                                  <C>             <C>              <C>     
NET SALES.......................................................     $ 89,648        $ 85,581         $ 54,366
                                                                     ---------       ---------        --------
COST AND EXPENSES:
     Cost of goods sold.........................................       22,946          19,996           12,728
     Selling and occupancy expenses.............................       47,483          47,032           31,935
     General and administrative expenses........................        9,583           8,425            5,538
     Severance and related expenses.............................     --------              --           2,000
     Depreciation and amortization..............................        7,423           6,902            4,937
     Provision for store closure costs..........................        2,963             791               --
                                                                     --------         -------          -------
               Total costs and expenses.........................       90,398          83,146           57,138
                                                                     --------         -------          -------
(LOSS) INCOME FROM OPERATIONS...................................         (750)          2,435           (2,772)
INTEREST EXPENSE, net...........................................       (4,381)         (4,268)          (2,828)
OTHER EXPENSE                                                              --              --              (45)
                                                                -    --------         -------         ---------
LOSS BEFORE INCOME TAXES........................................       (5,131)         (1,833)          (5,645)
PROVISION FOR INCOME TAXES......................................          224             263               --
                                                                     ---------        -------         ---------
NET LOSS........................................................     $ (5,355)       $ (2,096)        $ (5,645)
                                                                     ========        ========         =========
</TABLE>

             The accompanying notes to combined financial statements
               are an integral part of these combined statements.


F=48
<PAGE>



                    THE ORIGINAL COOKIE COMPANY, INCORPORATED
               AND THE CARVED-OUT PORTION OF HOT SAM COMPANY, INC.

                   COMBINED STATEMENTS OF STOCKHOLDERS' EQUITY
           FOR THE YEARS ENDED DECEMBER 31, 1994 AND DECEMBER 30, 1995
           AND FOR THE PERIOD DECEMBER 31, 1995 TO SEPTEMBER 17, 1996
                             (dollars in thousands)

<TABLE>
<CAPTION>
                                                                         Additional     Retained        Total
                                                              Common       Paid-in      Earnings    Stockholders'
                                                               Stock       Capital      (Deficit)       Equity
<S>                                                             <C>         <C>            <C>          <C>     
BALANCE, JANUARY 1, 1994...................................      $10,000     $15,873       $ 4,166      $ 30,039
     Net loss..............................................          --           --        (5,355)       (5,355)
                                                           -      ------      ------       -------       -------
BALANCE, DECEMBER 31, 1994.................................       10,000      15,873        (1,189)       24,684
     Net loss..............................................          --           --        (2,096)       (2,096)
                                                           -      ------     -------       -------       -------
BALANCE, DECEMBER 30, 1995.................................       10,000      15,873        (3,285)       22,588
     Net loss..............................................          --           --        (5,645)       (5,645)
                                                           -      ------     -------       -------       -------
BALANCE, SEPTEMBER 17, 1996................................      $10,000     $15,873       $(8,930)     $ 16,943
                                                                 =======     =======       =======      ========
</TABLE>

             The accompanying notes to combined financial statements
               are an integral part of these combined statements.







F-49
<PAGE>



                    THE ORIGINAL COOKIE COMPANY, INCORPORATED
               AND THE CARVED-OUT PORTION OF HOT SAM COMPANY, INC.

                        COMBINED STATEMENTS OF CASH FLOWS
           FOR THE YEARS ENDED DECEMBER 31, 1994 AND DECEMBER 30, 1995
           AND FOR THE PERIOD DECEMBER 31, 1995 TO SEPTEMBER 17, 1996
                             (dollars in thousands)
<TABLE>
<CAPTION>

                                                                                                   December 31,
                                                                             Years Ended             1995 to
                                                                       December 31, December 30,  September 17,
                                                                           1994         1995           1996
                                                                           ----         ----           ----
<S>                                                                       <C>           <C>            <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
   Net loss.........................................................       $ (5,355)    $ (2,096)        $(5,645)
   Adjustments to reconcile net loss to net cash provided by
     (used in) operating activities--
     Depreciation and amortization..................................          7,423        6,902           4,937
        Changes in assets and liabilities--
          Decrease (increase) in accounts receivable................            206          (61)           (279)
          Decrease (increase) in related-party
             receivables/payables...................................            428           18            (169)
          Decrease (increase) in inventories........................            215          461             (65)
          Decrease in prepaids and other............................            105          695             967
          (Increase) decrease in other assets.......................           (108)          64             (60)
          (Decrease) increase in accounts payable...................           (660)        (476)            410
          Increase (decrease) in accrued payroll and related
             expenses...............................................            323         (331)           (384)
          Increase (decrease) in accrued liabilities................            460       (1,196)            330
          Increase in other long-term liabilities...................            229          231              73
          Increase (decrease) in deferred lease credit..............             48           38            (111)
          Increase (decrease) in store closure reserve..............            385          202            (382)
                                                                              ------      -------         -------
          Net cash provided by (used in) operating activities.......          3,699        4,451            (378)
                                                                              ------      -------         -------
CASH FLOWS FROM INVESTING ACTIVITIES:
   Purchases of property and equipment, net.........................         (3,779)        (568)         (1,200)
                                                                             -------      -------         -------
CASH FLOWS FROM FINANCING ACTIVITIES:
   Net borrowings from (repayment to) related party.................          3,134       (4,599)         (1,380)
                                                                              ------      -------         -------
CASH AND CASH EQUIVALENTS:
   Net increase (decrease) during the period........................          3,054         (716)         (2,958)
   Balance, beginning of the period.................................          1,275        4,329           3,613
                                                                              ------      -------         ------
   Balance, end of the period.......................................        $ 4,329      $ 3,613          $  655
                                                                            =======       =======         ======
SUPPLEMENTAL CASH FLOW INFORMATION:
   State and local income taxes paid................................          $ 389        $ 234          $   82
                                                                             =======      =======         ======
</TABLE>

             The accompanying notes to combined financial statements
               are an integral part of these combined statements.




                                      F-50
<PAGE>


                    THE ORIGINAL COOKIE COMPANY, INCORPORATED
               AND THE CARVED-OUT PORTION OF HOT SAM COMPANY, INC.

                     NOTES TO COMBINED FINANCIAL STATEMENTS
                    DECEMBER 30, 1995 AND SEPTEMBER 17, 1996

1.     DESCRIPTION OF BUSINESS AND NATURE OF OPERATIONS:

     The Original  Cookie  Company,  Incorporated  ("OCCI") and Hot Sam Company,
Inc. ("HSCI")  (collectively,  the "Companies") are wholly owned subsidiaries of
Chocamerican,  Inc., which is a wholly owned subsidiary of Midial S.A., a French
company (collectively, the "Parent"). The Companies operated specialty retailing
outlets providing prepared goods. OCCI operated approximately 240 stores in over
35 states, offering a variety of fresh baked cookies and brownies and beverages.
HSCI operated  approximately 190 stores in over 30 states providing a variety of
fresh baked pretzels and pretzel sticks, toppings and beverages.

     On September 17, 1996,  all of the  operations  of the Companies  including
certain assets and liabilities were sold to a nonrelated party (the "Buyer") who
assumed  responsibility  for all retail  locations  as of that date.  Except for
approximately  $2,000,000  of payments to employees  for  severance  and related
costs which is included in the  operating  results for the period  December  31,
1995 to September 17, 1996, these combined  financial  statements do not reflect
any effect of such sale.

     The  Companies  traditionally  experienced  their  highest  revenues in the
fourth calendar quarter.  Because the Companies stores were heavily concentrated
in shopping malls,  the Companies' sales  performance was somewhat  dependent on
the  performance  of those  malls.  Because  of such  seasonality  and the extra
payroll  costs noted  above,  the results  for the period  December  31, 1995 to
September  17, 1996 are not  necessarily  indicative  of results that would have
been achieved for an entire calendar year.

2.     SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:

   Fiscal Year

     The  Companies'  fiscal year ends on the  Saturday  closest to December 31,
which results in a 52 or 53-week year.

   Basis of Presentation

     The  combined  financial  statements  include the accounts of OCCI and HSCI
except that these  statements do not reflect the results of the  operations  and
the related assets and liabilities of a group of retail food locations owned and
operated by HSCI  primarily  under the name of Corn Dog. The Corn Dog operations
were sold to a  nonrelated  entity in April 1996 and the  accompanying  combined
financial  statements  exclude these  operations and net assets,  as well as the
results of the sale. All significant intercompany balances and transactions have
been eliminated.

   Use of Estimates

     The  preparation  of financial  statements  in  conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that  affect the  reported  amounts of assets and  liabilities  and
disclosure of  contingent  assets and  liabilities  at the date of the financial
statements  and the  reported  amounts  of  revenues  and  expenses  during  the
reporting period. Actual results could differ from those estimates.





                                      F-51
<PAGE>


                    THE ORIGINAL COOKIE COMPANY, INCORPORATED
               AND THE CARVED-OUT PORTION OF HOT SAM COMPANY, INC.

               NOTES TO COMBINED FINANCIAL STATEMENTS (continued)
                    DECEMBER 30, 1995 AND SEPTEMBER 17, 1996

   Inventories


     The  Companies'  inventories  were  stated at the lower of cost  (first-in,
first-out  method) or market  value.  Inventories  consisted of the following at
December 30, 1995 and September 17, 1996:
<TABLE>
<CAPTION>

                  <S>                            <C>          <C> 
                                                     1995        1996
                  Food and beverages.........    $1,170,000   $1,215,000
                  Small wares................       493,000      513,000
                                                 ----------   ----------
                                                 $1,663,000   $1,728,000
                                                 ==========   ==========
</TABLE>


   Property and Equipment

     The Companies'  policy is to provide  depreciation  using the straight-line
method  over a period  which is  sufficient  to  amortize  the cost of the asset
during its useful life.

     The estimated useful lives for depreciation purposes are:

                  Leasehold improvements.........     5 to 10 years
                  Furniture and fixtures.........     3 to 10 years
                  Buildings and improvements.....    10 to 50 years

   Intangible Assets

     Cost in excess of fair value of net assets of purchased  business which was
recorded as part of the acquisition of the Companies by the Parent was amortized
on a straight-line basis over 40 years.  Management  evaluated the expected cash
flows  of  such  assets   periodically   and  determined  no  adjustments   were
appropriate.  Subsequent to September 17, 1996, the Companies  expensed all such
intangibles  in  connection  with  recording  the  effects  of the  sales of the
operations.

   Cash and Cash Equivalents

     For purposes of the  statements of cash flows,  the Companies  consider all
temporary cash investments  purchased with an original  maturity of three months
or less to be cash equivalents.

   Leases

     The Companies  have various  operating  lease  commitments  on their retail
store locations.  Operating leases with escalating payment terms are expensed on
a straight-line basis over the life of the related lease.

   Asset Impairment

     The Companies adopted Statement of Financial  Accounting Standards ("SFAS")
No. 121,  "Accounting for the Impairment of Long-Lived Assets and for Long-Lived
Assets to be Disposed  Of" for the period  December  31, 1995 to  September  17,
1996.  SFAS No. 121 requires the  Companies  to evaluate the  recoverability  of
long-lived assets based on expected future cash flows.  Prior to the adoption of
SFAS No.  121,  the  Companies  accounted  for  long-lived  operating  assets as
discussed both above and in Note 6. The adoption of this standard did not have a
material impact on the Companies' financial position or results of operations.



                                      F-52
<PAGE>


                    THE ORIGINAL COOKIE COMPANY, INCORPORATED
               AND THE CARVED-OUT PORTION OF HOT SAM COMPANY, INC.

               NOTES TO COMBINED FINANCIAL STATEMENTS (continued)
                    DECEMBER 30, 1995 AND SEPTEMBER 17, 1996

   Revenue Recognition

     Revenues  from product  sales were  recognized  at the point of sale to the
customer.

   Income Taxes

     The  Companies  recognize  deferred  income tax assets or  liabilities  for
expected  future income tax  consequences of events that have been recognized in
the  financial  statements  or income tax returns.  Under this method,  deferred
income tax  assets or  liabilities  are  determined  based  upon the  difference
between  the  financial  and income tax bases of assets  and  liabilities  using
enacted tax rates expected to apply when  differences are expected to be settled
or realized.

3. STOCKHOLDERS' EQUITY:

     The  Companies  common stock at December  31,  1994,  December 30, 1995 and
September 17, 1996 is comprised of the following:

     OCCI has  common  stock with a par value $1 per  share,  10,000,000  shares
authorized, issued and outstanding.

     HSCI has common stock with a par value $1 per share, 10 shares  authorized,
issued and outstanding.

4.     RELATED-PARTY NOTES PAYABLE:

     In addition to debt  incurred  as part of the  purchase by the Parent,  the
Companies' cash requirements were provided for by the Parent. These amounts were
evidenced by notes, bearing interest rates ranging from 8% to 12%, and consisted
of $32,357,000 as of December 30, 1995 and $30,977,000 as of September 17, 1996.
The notes were paid in part by the Companies subsequent to September 17, 1996 in
connection  with the  receipt of  proceeds  from the sale of certain  assets and
liabilities to the Buyer.

5.     INCOME TAXES:

     The Companies have been included in the consolidated  income tax returns of
a subsidiary of the Parent which was in a cumulative loss carryforward  position
during all of the  periods  presented  in the  accompanying  combined  financial
statements.

     The  Companies  incurred  financial  reporting  losses for the years  ended
December  31, 1994 and  December  30, 1995 and the period  December  31, 1995 to
September 17, 1996 for which no benefits have been recorded in the  accompanying
combined statements of operations due to appropriate  valuation allowances being
provided.  The  provisions  for income taxes are solely related to minimum state
income tax requirements.

     Deferred  income  tax  assets  relate  to  temporary   differences  between
financial  statement and income tax recognition of  depreciation,  store closure
reserve  and other  accrued  liabilities.  Management  has  provided a valuation
allowance equal to the amount of the deferred income tax assets.

6.     STORE CLOSURE RESERVE:

     The  Companies  annually  reviewed  the historic  and  projected  operating
performance of their stores and identified underperforming stores for impairment
of property  investment  and/or  targeted  closing The Companies'  policy was to
write-off any net property investment for  underperforming  stores identified to
have  permanent  impairment  of  investment.  Additionally,  when  a  store  was
identified for targeted  closing,  the Companies'  policy was to provide for the
costs of


F-53

<PAGE>


                    THE ORIGINAL COOKIE COMPANY, INCORPORATED
               AND THE CARVED-OUT PORTION OF HOT SAM COMPANY, INC.

               NOTES TO COMBINED FINANCIAL STATEMENTS (continued)
                    DECEMBER 30, 1995 AND SEPTEMBER 17, 1996

closing the store,  which are  predominantly  estimated lease  settlement  costs
and/or estimated lease payments after the date of the store closing.


An analysis of the activity in the store  closure  reserve is as follows for the
years ended December 31, 1994 and December 30, 1995, and for the period December
31, 1995 to September 17, 1996:
<TABLE>
<CAPTION>

     <S>                                                          <C>           <C>          <C> 
                                                                    1994          1995         1996
                                                                    ----          ----         ----
     BEGINNING BALANCE.......................................      $ 397,000    $1,182,000   $1,384,000
     PROVISION...............................................      2,963,000       791,000           --
     PAYMENTS AND OTHER DEDUCTIONS...........................     (2,178,000)     (589,000)    (382,000)
                                                                  -----------   ----------   ----------
     ENDING BALANCE..........................................     $1,182,000    $1,384,000   $1,002,000
                                                                  ===========   ==========   ==========
</TABLE>

7.     EMPLOYEE BENEFIT PLANS:

     The Companies' employees  participate in a defined contribution saving plan
which was funded by voluntary  employee  contributions and by contributions from
the Companies.  The Companies' expense for the years ended December 31, 1994 and
December 30, 1995 was $149,000 and  $143,000,  respectively,  and for the period
December 31, 1995 to September 17, 1996 was $106,000.

     The Companies do not provide for any other postretirement benefits.

8. RELATED-PARTY TRANSACTIONS:

     The  Parent  provides  certain  services  to the  Companies,  such as human
resources, accounting and legal, among others. Charges to the Companies for such
administrative  services  totaled $530,000 for the year ended December 31, 1994,
$520,000  for the year  ended  December  30,  1995 and  $175,000  for the period
December 31, 1995 to September 17, 1996. In management's opinion,  these charges
approximate the fair market value of such services.

9. COMMITMENTS:

   Operating Leases

     The  Companies  leased all of their  retail store  locations.  These leases
typically  had initial  terms of up to 10 years.  Certain  leases  provided  for
contingent rentals based on store sales. Generally,  the Companies were required
to pay taxes and normal  expenses of operating  the premises  under retail store
leases.  Total rental expense was  approximately  $15,013,000 for the year ended
December 31, 1994 and  $15,038,000  for the year ended December 30, 1995.  Total
rental  expense  for the  period  ended  September  17,  1996 was  approximately
$11,165,000.



                                      F-54

<PAGE>


                    THE ORIGINAL COOKIE COMPANY, INCORPORATED
               AND THE CARVED-OUT PORTION OF HOT SAM COMPANY, INC.

               NOTES TO COMBINED FINANCIAL STATEMENTS (continued)
                    DECEMBER 30, 1995 AND SEPTEMBER 17, 1996


     The minimum rentals under operating leases subsequent to September 17, 1996
are as follows:
<TABLE>
<CAPTION>

               <S>                               <C>  
               Fiscal Year
               Remaining 1996.................   $ 5,346,000
               1997...........................    15,886,000
               1998...........................    13,763,000
               1999...........................    11,691,000
               2000...........................     9,712,000
               Thereafter.....................    20,190,000
                                                  ----------
                                                 $76,588,000
                                                  ==========
</TABLE>

     Effective September 17, 1996, the Buyer assumed responsibility for all open
store leases but the Companies remain contingently liable under certain of these
leases.  However,  management  is not aware of any actual or  threatened  claims
under these leases.



F-55

<PAGE>


                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

To the Members of H & M Concepts Ltd. Co.:

     We have  audited  the  accompanying  consolidated  balance  sheet  of H & M
Concepts Ltd. Co. (an Idaho limited  liability  company) and  subsidiaries as of
December  29,  1996,  and the related  consolidated  statements  of  operations,
members'  capital  and cash  flows  for the year  then  ended.  These  financial
statements   are  the   responsibility   of  the   Company's   management.   Our
responsibility  is to express an opinion on these financial  statements based on
our audit.

     We conducted  our audit in  accordance  with  generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.

     In our opinion,  the financial statements referred to above present fairly,
in all material respects,  the financial position of H & M Concepts Ltd. Co. and
subsidiaries  as of December 29, 1996,  and the results of their  operations and
their cash flows for the year then ended in conformity  with generally  accepted
accounting principles.




/s/ARTHUR ANDERSEN LLP
ARTHUR ANDERSEN LLP

Salt Lake City, Utah
   June 13, 1997




                                      F-56
<PAGE>


                    H & M CONCEPTS LTD. CO. AND SUBSIDIARIES

                           CONSOLIDATED BALANCE SHEETS
                             (dollars in thousands)

                                     ASSETS
<TABLE>
<CAPTION>

                                                                                      December 29,   June 29,
                                                                                          1996         1997
                                                                                                   (unaudited)
<S>                                                                                     <C>           <C> 
CURRENT ASSETS:
     Cash.......................................................................         $ 1,073       $ 558
     Accounts receivable........................................................             131          65
     Inventories................................................................             176         187
     Prepaid expenses and other.................................................              51           6
                                                                                         --------    -------
               Total current assets.............................................           1,431         816
                                                                                         --------    -------
PROPERTY AND EQUIPMENT, at cost:
     Leasehold improvements.....................................................           5,920       5,920
     Equipment and fixtures.....................................................           3,306       3,333
                                                                                         -------     -------
                                                                                           9,226       9,253
     Less accumulated depreciation and amortization.............................          (3,200)     (3,787)
                                                                                         --------    -------
               Net property and equipment.......................................           6,026       5,466
                                                                                         --------    -------
INTANGIBLES, net of accumulated amortization of $40 and $51,
   respectively.................................................................             162         151
                                                                                         --------    -------
OTHER ASSETS                                                                                 213         229
                                                                                         --------    -------
               Total assets.....................................................         $ 7,832     $ 6,662
                                                                                         ========    =======
</TABLE>

           The accompanying notes to consolidated financial statements
                  are an integral part of these balance sheets.





F-57

<PAGE>



                    H & M CONCEPTS LTD. CO. AND SUBSIDIARIES

                     CONSOLIDATED BALANCE SHEETS (continued)
                             (dollars in thousands)

                        LIABILITIES AND MEMBERS' CAPITAL

<TABLE>
<CAPTION>
                                                                                       December 29,    June 29,
                                                                                           1996          1997
                                                                                           ----          ----
                                                                                                     (unaudited)
<S>                                                                                     <C>             <C>
CURRENT LIABILITIES:
     Current portion of notes payable..............................................          $ 2,239      $ 2,290
     Capitalized lease obligations.................................................              244          131
     Accounts payable..............................................................              416          345
     Accrued interest..............................................................              413          213
     Accrued payroll...............................................................              395          343
     Reserve for nonperforming stores..............................................              306          306
     Other accrued liabilities.....................................................              329          247
                                                                                             -------      -------
               Total current liabilities...........................................            4,342        3,875
NOTES PAYABLE, net of current portion..............................................              164           45
CONVERTIBLE SUBORDINATED SERIES A NOTES............................................            1,720        1,720
MINORITY INTEREST .                                                                               87           77
                                                                                             -------      -------
               Total liabilities...................................................            6,313        5,717
                                                                                             -------      -------
COMMITMENTS AND CONTINGENCIES (Notes 5, 7, 8 and 10)
MEMBERS' CAPITAL:
     Members' capital contributions................................................            4,494        4,494
     Accumulated deficit...........................................................           (2,976)      (3,544)
     Cumulative translation adjustment.............................................                1           (5)
                                                                                             -------      -------
               Total members' capital..............................................            1,519          945
                                                                                             -------      -------
               Total liabilities and members' capital..............................          $ 7,832      $ 6,662
                                                                                             =======      =======
</TABLE>

           The accompanying notes to consolidated financial statements
                  are an integral part of these balance sheets.



F-58

<PAGE>



                    H & M CONCEPTS LTD. CO. AND SUBSIDIARIES

                      CONSOLIDATED STATEMENTS OF OPERATIONS
                             (dollars in thousands)

<TABLE>
<CAPTION>
                                                                                    26 Weeks       26 Weeks
                                                                    Year Ended        Ended         Ended
                                                                   December 29,     June 30,       June 29,
                                                                       1996           1996           1997
                                                                       ----           ----           ----
                                                                                   (unaudited)   (unaudited)
<S>                                                                   <C>             <C>           <C>
REVENUES:
     Net store sales..............................................      $ 18,092        $ 8,468       $ 8,152
     Other........................................................            94              8            18
                                                                  -       ------            --           --
                                                                          18,186          8,476         8,170
                                                                          ------         ------        ------
OPERATING COSTS AND EXPENSES:
     Selling and store occupancy costs............................        11,434          5,649         5,414
     Food cost of sales...........................................         2,565          1,180         1,144
     General and administrative...................................         2,133            979         1,073
     Depreciation and amortization................................         1,211            630           597
     Provision for store closure costs............................           306            160            --
                                                                          ------         ------        ------
               Total operating costs and expenses.................        17,649          8,598         8,228
                                                                          ------         ------        ------
               Income (loss) from operations......................           537           (122)          (58)
INTEREST EXPENSE                                                            (822)          (473)         (290)
OTHER EXPENSE                                                               (223)            --            --
                                                                          ------         ------        ------
               Loss before minority interest......................          (508)          (595)         (348)
MINORITY INTEREST                                                             (2)            (1)           --
                                                                          ------         ------        ------
               Net loss...........................................        $ (510)        $ (596)       $ (348)
                                                                          ======         ======        ======
</TABLE>

           The accompanying notes to consolidated financial statements
                    are an integral part of these statements.



F-59

<PAGE>



                    H & M CONCEPTS LTD. CO. AND SUBSIDIARIES

                   CONSOLIDATED STATEMENTS OF MEMBERS' CAPITAL
                             (dollars in thousands)

<TABLE>
<CAPTION>
                                                               Members'                      Cumulative
                                                               Capital       Accumulated    Translation
                                                            Contributions      Deficit       Adjustment    Total
<S>                                                          <C>               <C>           <C>          <C>     
BALANCE, December 31, 1995.................................     $ (196)      $ (2,291)        $ (8)     $(2,495)
     Capital contributions.................................      4,690              --          --        4,690
     Member distributions..................................         --           (175)          --         (175)
     Foreign currency translation adjustment...............         --             --            9            9
     Net loss..............................................         --           (510)          --         (510)
                                                               -------        --------         ---        -----
BALANCE, December 29, 1996.................................      4,494         (2,976)           1        1,519
     Member distributions (unaudited)......................         --           (220)          --         (220)
     Foreign currency translation adjustment (unaudited)...         --             --           (6)          (6)
     Net loss (unaudited)..................................         --           (348)          --         (348)
                                                               -------       --------          ---        -----
BALANCE, June 29, 1997 (unaudited).........................    $ 4,494       $(3,544)         $ (5)       $ 945
                                                               =======       ========          ====       =====
</TABLE>

           The accompanying notes to consolidated financial statements
                    are an integral part of these statements.




                                      F-60

<PAGE>



                    H & M CONCEPTS LTD. CO. AND SUBSIDIARIES

                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                             (dollars in thousands)

                           Increase (Decrease) in Cash

<TABLE>
<CAPTION>
                                                                                              26 Weeks    26 Weeks
                                                                               Year Ended      Ended       Ended
                                                                              December 29,    June 30,    June 29,
                                                                                  1996          1996        1997
                                                                                 ----          ----        ----
                                                                                          (unaudited) (unaudited)
<S>                                                                           <C>            <C>          <C>    
CASH FLOWS FROM OPERATING ACTIVITIES:
   Net loss...............................................................         $ (510)     $ (596)     $ (348)
     Adjustments to reconcile net loss to net cash provided by (used
        in) operating activities:
          Depreciation and amortization...................................          1,211         630         597
          Minority interest...............................................              2           1           --
          Loss on sale of assets..........................................            223           --          --
          Changes in assets and liabilities:
             (Increase) decrease in accounts receivable...................            (61)         18          66
             Increase in inventories......................................            (19)        (11)        (11)
             (Increase) decrease in prepaid expenses and other............            (51)        (26)         45
             Increase in other assets.....................................            (20)        (32)         (7)
             Increase (decrease) in accounts payable and accrued
               liabilities................................................            340        (158)       (406)
                                                                           -        -----      ------      -----
             Net cash provided by (used in) operating activities..........          1,115        (174)        (64)
                                                                           -        -----      ------       ----
CASH FLOWS FROM INVESTING ACTIVITIES:
   Purchase of property and equipment.....................................           (172)       (118)        (27)
   Lease buyout                                                                       (32)        (32)          --
   Proceeds from the sale of assets.......................................             55          --          --
                                                                           -         -----      ------        --
             Net cash used in investing activities........................           (149)       (150)        (27)
                                                                           -         -----      ------       ----
CASH FLOWS FROM FINANCING ACTIVITIES:
   Principal payments on notes payable and capitalized lease
     obligations..........................................................         (1,078)       (593)       (431)
   Proceeds from the issuance of notes payable............................            613         500         250
   Distributions to members...............................................           (175)         --       (220)
   Net investments by minority interests..................................             85          95         (10)
   Equity earnings in excess of distributions of unconsolidated
     investment...........................................................             (5)         (8)         (8)
                                                                           -        -----        -----        ---
             Net cash used in financing activities........................           (560)         (6)       (419)
                                                                           -        -----        -----      -----
</TABLE>

           The accompanying notes to consolidated financial statements
                    are an integral part of these statements.





                                      F-61
<PAGE>



                    H & M CONCEPTS LTD. CO. AND SUBSIDIARIES

                CONSOLIDATED STATEMENTS OF CASH FLOWS (continued)
                             (dollars in thousands)

                           Increase (Decrease) in Cash

<TABLE>
<CAPTION>
                                                                                     26 Weeks       26 Weeks
                                                                    Year Ended        Ended          Ended
                                                                   December 29,      June 30,       June 29,
                                                                       1996            1996           1997
                                                                       ----            ----           ----
                                                                                   (unaudited)    (unaudited)
<S>                                                                   <C>            <C>          <C>  
EFFECT OF FOREIGN EXCHANGE RATES..................................   $    9          $   3         $  (5)
                                                                     ------          -----         ------
NET INCREASE (DECREASE) IN CASH...................................      415           (327)         (515)
CASH AT BEGINNING OF THE PERIOD...................................      658            658          1,073
                                                                     ------          -----         ------
CASH AT END OF THE PERIOD.........................................   $1,073          $ 331         $  558
                                                                     ======          =====         ======
</TABLE>

SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:

Cash paid for interest was approximately $773,000, $464,000 and $486,000 for the
year ended December 29, 1996 and for the 26 weeks ended June 30, 1996
and June 29, 1997, respectively.

SUPPLEMENTAL DISCLOSURE OF NONCASH INVESTING AND FINANCING ACTIVITIES:

     Certain note holders  converted  $4,690,000  of notes  payable to ownership
interests effective April 1, 1996 (see Note 4).

           The accompanying notes to consolidated financial statements
                    are an integral part of these statements.




                                      F-62

<PAGE>


                    H & M CONCEPTS LTD. CO. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                 (Including notes related to unaudited periods)

1.     ORGANIZATION AND NATURE OF OPERATIONS

     H & M Concepts Ltd. Co. ("H&M") was formed as a limited  liability  company
under the laws of the State of Idaho on October 1, 1993.  H&M has a wholly owned
subsidiary,  H&M  Concepts  of Idaho,  Inc.,  and a majority  owned  subsidiary,
LV-H&M,  L.L.C.  (collectively,  the  "Company").  The Company owns and operates
stores which engage in retail sales of pretzels,  toppings and beverages under a
franchise  agreement with Pretzel Time,  Inc., a Pennsylvania  corporation.  The
Company  has first  right of  refusal  territorial  franchise  rights and agency
rights to Alaska, Arizona,  California,  Hawaii, Idaho, Illinois, Indiana, Iowa,
Michigan,  Minnesota,  Montana,  Nebraska,  Nevada, North Dakota,  Oregon, South
Dakota,  Utah,  Washington  and  Wisconsin;  the  provinces of Alberta,  British
Columbia,  Manitoba,  and Saskatchewan,  Canada; and Mexico.  Additionally,  the
Company has limited franchise rights to Texas. Currently, the Company has stores
in Arizona,  California,  Idaho, Illinois,  Indiana, Iowa, Michigan,  Minnesota,
Nebraska, Nevada, Oregon, South Dakota, Texas, Utah, Washington,  Wisconsin, and
Alberta, Canada. As of December 29, 1996, H&M operated 85 stores.

     The  Company's  business  follows  seasonal  trends and is also affected by
climate and weather  conditions.  The Company  usually  experiences  its highest
revenues  in the fourth  calendar  quarter.  Because  the  Company's  stores are
heavily  concentrated  in shopping  malls,  the Company's  sales  performance is
somewhat dependent on the performance of those malls.

2.     SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

   Accounting Periods

     The Company's  fiscal year ends on the Sunday closest to December 31, which
results in a 52- or 53-week year.

   Unaudited Information

     The accompanying  consolidated financial statements as of June 29, 1997 and
for the 26 weeks ended June 30, 1996 and June 29,  1997 are  unaudited  and have
been  prepared  on a  substantially  equivalent  basis  with that of the  annual
financial  statements.  In the opinion of management,  the unaudited information
contains all adjustments  (consisting of normal recurring adjustments) necessary
to present fairly the Company's  financial position and results of operations as
of December 29, 1996 and for such periods.

   Principles of Consolidation

     The  consolidated  financial  statements  include the  accounts of H&M, H&M
Concepts  of Idaho,  Inc.,  and  LV-H&M,  L.L.C.  All  significant  intercompany
balances and transactions have been eliminated in consolidation.

   Sources of Supply

     The Company  currently buys a significant  amount of its food products from
three suppliers.  Management believes that other suppliers could provide similar
products with comparable terms.

   Use of Estimates

     The  preparation  of financial  statements  in  conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that  affect the  reported  amounts of assets and  liabilities  and
disclosure of  contingent  assets and  liabilities  at the date of the financial
statements  and the  reported  amounts  of  revenues  and  expenses  during  the
reporting period. Actual results could differ from those estimates.




F-63
<PAGE>


                    H & M CONCEPTS LTD. CO. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
                 (Including notes related to unaudited periods)

   Concentration of Credit Risk

     As of December 29, 1996 and June 29, 1997, the Company had demand  deposits
totaling approximately $862,000 and $267,000 (unaudited), respectively, with one
bank.  These  balances  exceed the $100,000  limit for  insurance by the Federal
Deposit Insurance Corporation.

   Inventories

     Inventories are stated at the lower of cost (first-in, first-out method) or
market value. Inventories consisted primarily of flour and beverages at December
29, 1996 and June 29, 1997.

   Property and Equipment

     Property and equipment are stated at cost less accumulated depreciation and
amortization.  Equipment and fixtures are  depreciated  over four to seven years
using the straight-line  method.  Leasehold  improvements are amortized over the
life of the lease term, or the estimated life of the improvements,  whichever is
shorter, using the straight-line method.

     Expenditures that materially increase values or capacities or extend useful
lives of property and equipment are capitalized.  Routine  maintenance,  repairs
and renewal  costs are  expensed as  incurred.  Gains or losses from the sale or
retirement of property and equipment  are included in the  determination  of net
income or loss.

   Intangible Assets

     Intangible  assets consist  primarily of developing agency rights purchased
from Pretzel  Time,  Inc.  These rights are  amortized  using the  straight-line
method over 15 years.

   Accounting for the Impairment of Long-Lived Assets

     The Company accounts for impairment of long-lived assets in accordance with
Statement of Financial  Accounting Standards No. 121, "Accounting for Impairment
of  Long-Lived  Assets and for  Long-Lived  Assets to be Disposed  Of"("SFAS No.
121").  SFAS No. 121 requires that long-lived  assets be reviewed for impairment
when events or changes in circumstances indicate that the book value of an asset
may not be  recoverable.  The Company  evaluates,  at each  balance  sheet date,
whether  events  and   circumstances   have  occurred  that  indicate   possible
impairment.  In  accordance  with SFAS No. 121,  the Company uses an estimate of
future  undiscounted net cash flows of the related asset over the remaining life
in  measuring  whether the assets are  recoverable.  As of December 29, 1996 and
June 29, 1997,  the Company has reserved for any of its  long-lived  assets that
are considered to be impaired.

   Foreign Currency Translation

     The  balance  sheet  accounts  of  the  Company's  foreign  subsidiary  are
translated into U.S.  dollars using the balance sheet date exchange rate,  while
revenues and expenses are  translated  using the average  exchange  rate for the
period.  The  resulting  translation  gains or losses are recorded as a separate
component of members' equity.



F-64

<PAGE>


                    H & M CONCEPTS LTD. CO. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
                 (Including notes related to unaudited periods)

   Revenue Recognition

     Product sales are  recognized as the product is delivered or shipped to the
customer.

   Fair Value of Financial Instruments

     The book value of the Company's  financial  instruments  approximates  fair
value. The estimated fair values have been determined using  appropriate  market
information and valuation methodologies.

   Income Taxes

     The Company is treated as a  partnership  for federal and state  income tax
purposes.  Consequently,  federal and state  income taxes are not payable by, or
provided for by the Company.  Members are taxed  individually on their shares of
the Company's earnings.  The Company's net income or loss is allocated among the
members in accordance with the operating agreement of the Company.

3.     INVESTMENT

     The Company owns a 30 percent  investment  in UVEST LLC  ("UVEST"),  a Utah
limited  liability  company,  which operates two Pretzel Time,  Inc.  franchised
stores.  NVEST Limited  ("NVEST") holds the other 70 percent  interest in UVEST.
The  Company's  investment  is accounted  for using the equity  method.  UVEST's
unaudited  revenues for the year ended  December 29, 1996 and the 26 weeks ended
June 29, 1997 were approximately  $503,000 and $214,000,  respectively.  UVEST's
unaudited net income for the year ended December 29, 1996 and the 26 weeks ended
June 29,  1997  were  approximately  $116,000  and  $38,000,  respectively.  The
carrying  amount of this  investment  at December 29, 1996 and June 29, 1997 was
approximately $44,000 and $53,000 (unaudited),  respectively, and is included in
other assets in the accompanying consolidated balance sheets. Additionally,  the
Company  was due  approximately  $20,000  (unaudited)  from UVEST as of June 29,
1997.

     Under the terms of the UVEST operating  agreement,  the Company acts as the
managing member and manages the two operating  stores.  The Company  receives no
additional  compensation  for these  services  from UVEST or NVEST.  The members
share all gains and losses in proportion to their ownership.  However,  NVEST is
guaranteed cash distributions of approximately $149,000 on an annual basis until
its initial  investment  of  approximately  $522,000  together with a 15 percent
return  thereon  is paid in full.  The  Company's  30  percent  share of  annual
distributions is subordinated to such minimum guaranteed payments.  Any shortage
advanced from the Company's share of distributions to meet said minimum guaranty
will be repaid to the Company from future profits prior to excess  distributions
being paid to NVEST.  UVEST  distributed  approximately  $149,000 and $29,000 to
NVEST and the Company,  respectively,  during the year ended  December 29, 1996.
Additionally,  UVEST  made  distributions  of  $67,000  (unaudited)  and  $2,000
(unaudited)  to NVEST and the Company,  respectively,  during the 26 weeks ended
June 29, 1997. On a cumulative basis since inception  (November 1, 1994),  UVEST
has distributed $400,000 to NVEST.


F-65

<PAGE>


                    H & M CONCEPTS LTD. CO. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
                 (Including notes related to unaudited periods)

4.     NOTES PAYABLE AND CONVERTIBLE SUBORDINATED SERIES A NOTES


     Notes payable and  convertible  subordinated  series A notes consist of the
following as of December 29, 1996 and June 29, 1997:
<TABLE>
<CAPTION>

                                                                                        December 29,   June 29,
                                                                                            1996         1997
                                                                                                     (unaudited)
     <S>                                                                                 <C>         <C>
     Notes payable  to various  individuals,  principal  amounts  due at various
        dates  ranging  from on demand to May 1,  2000,  interest  at 15 percent
        payable monthly, secured by assignment of certain store profits and
        leases.......................................................................      $ 1,372    $1,455
     Note payable to a bank, payable in monthly installments of $25,000 plus
        interest at prime plus 2.5 percent (10.75 percent at December 29, 1996),
        secured by securities pledged by the majority member.........................        1,025       875
     Note payable to a bank due in monthly installments of $300, plus interest at
        7.9 percent, secured by a vehicle............................................            6         5
     Convertible subordinated series A notes (see terms below).......................        1,720     1,720
                                                                                           -------   -------
                                                                                             4,123     4,055
     Less current portion............................................................       (2,239)   (2,290)
                                                                                           -------   -------
                                                                                           $ 1,884    $1,765
                                                                                           =======   =======
</TABLE>

     Three of the notes  payable to  individuals  are to members of the Company.
The  majority  member has a $100,000  note that is due on demand.  The  managing
member has an $85,000 note due on demand and a $217,000  note due March 1, 1999.
Another  member  has a $50,000  note  that is due upon  90-day  written  demand.
Additionally, the Company borrowed $100,000 from an officer of the Company which
is due within 30 days of its  demand.  All notes to members  and  officers  bear
interest at 15 percent and include  terms  similar to all other notes payable to
individuals.

     During 1994,  the Company  issued  $4,130,000 of  Convertible  Subordinated
Series  A Notes  (the  "Convertible  Notes")  pursuant  to a  private  placement
memorandum   dated  October  4,  1993.  The  proceeds  were  used  to  fund  the
construction  of new stores.  The  Convertible  Notes bear interest at an annual
rate of 7.5 percent and interest payments are payable quarterly on the fifteenth
day of the month  following the end of each calendar  quarter.  The  Convertible
Notes mature on December 31, 1998 and are unsecured  general  obligations of the
Company.

     The  Convertible  Notes are  convertible (i) up to 50 percent of value into
membership  interest  in the Company at the rate of $15,000 for each 1/10th of 1
percent interest,  and 50 percent into 15 percent  Nonconvertible Series A Notes
(the  "Nonconvertible  Notes") due December 31, 1998,  or (ii) up to 100 percent
into Nonconvertible Notes, and collect additional interest of 7.5 percent on the
Convertible Notes from the date of issue. The Company has accrued the additional
7.5 percent of interest since the date of issue assuming such  conversion  would
take place.  Additionally,  the Convertible  Notes are redeemable on at least 30
and not more than 60 days notice, at the option of the Company, as a whole or in
part, at any time after December 31, 1996.

     As of December 29, 1996, no conversion  rights had been exercised under the
terms of this  arrangement.  However,  during the 26 weeks ended June 29,  1997,
$700,000  of the  Convertible  Notes were  converted  to  Nonconvertible  Notes.
Subsequent to June 29, 1997, $200,000 of the Convertible Notes were converted to
Nonconvertible Notes.


F-66

<PAGE>


                    H & M CONCEPTS LTD. CO. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
                 (Including notes related to unaudited periods)

     Under the terms of a separate private placement  memorandum dated March 24,
1996, the Company is offering 40 Units of 1.01 percent  membership  interest and
one percent  profits  interest in Company  stores in the Company at a conversion
rate of $100,000  principal of face value Convertible Notes (accrued interest is
waived) per unit for an aggregate  offering of  $4,000,000.  The purpose of this
offering  (the  "Secondary  Offering"),  which  is  limited  to  holders  of the
previously issued  Convertible  Notes, is to convert  outstanding debt to equity
and otherwise restructure the Company.

     On April 1, 1996,  $2,410,000 of the  Convertible  Notes were  converted to
membership interests under the terms of the Secondary Offering. In addition, the
majority and managing  members of the Company  converted  $2,280,000 of notes to
equity under essentially the same terms as specified in the Secondary Offering.


     The  aggregate  amount  of  principal   maturities  of  notes  payable  and
convertible  subordinated  notes  at  December  29,  1996  are  as  follows  (in
thousands):
<TABLE>
<CAPTION>
                  <S>                            <C> 
                  Year Ending
                  1997.......................    $2,239
                  1998.......................     1,860
                  1999.......................        24
                                                 ------
                                                 $4,123
                                                 ======
</TABLE>

5.     ROYALTIES

     Under the  terms of the  Franchise  Agreement  and the  Developing  Agent's
Agreement with Pretzel Time, Inc. ("PTI"),  the Company is required to pay PTI a
continuing royalty of 8 percent of all gross revenues. PTI is required to return
to the Company,  as a developing agent, a sum equal to two-sevenths (2/7) of the
franchise royalty, net of advertising fees, from all franchises operating within
the Company's franchise territory.

6.     RESERVE FOR NONPERFORMING STORES

     During the year ended  December  29, 1996,  the Company  recorded a reserve
totaling  $306,000 for the  estimated  costs to close or sell  approximately  11
existing  stores  during 1997.  During the year ended  December  29,  1996,  the
Company  closed two stores.  As of  December  29,  1996 and June 29,  1997,  the
reserve  is  $306,000  in  the  accompanying  consolidated  balance  sheets.  In
management's  opinion,  this  reserve is adequate for the stores which have been
identified to be closed or sold.

     The  Company's  management  reviews the  historic and  projected  operating
performance  of its stores on an annual basis to identify  nonperforming  stores
for impairment of property  investment  and/or targeted  closing.  The Company's
policy is to write-off  any net property  investment  for  nonperforming  stores
identified to have  permanent  impairment of  investment.  Additionally,  when a
store is identified for targeted closing, the Company's policy is to provide for
the  costs of  closing  the  store,  which  are  predominantly  estimated  lease
settlement costs.

7.     COMMITMENTS AND CONTINGENCIES

   Legal Matters

     The Company is the subject of certain  legal  actions,  which it  considers
routine to its  business  activities.  As of June 29,  1997,  management,  after
consultation with legal counsel, believes that the potential liability to the



                                      F-67

<PAGE>


                    H & M CONCEPTS LTD. CO. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
                 (Including notes related to unaudited periods)

Company  under such  actions is  adequately  accrued for or will not  materially
affect the Company's consolidated financial position or results of operations.

   Operating Leases


     The Company  leases  retail store  facilities,  office space and  equipment
under long-term  cancelable and  noncancelable  operating lease  agreements with
remaining terms of one to ten years. The future minimum lease payments due under
these operating leases as of December 29, 1996 are as follows (in thousands):
<TABLE>
<CAPTION>

               <S>                                       <C>
              Year Ending
              1997...................................    $ 2,604
              1998...................................      2,674
              1999...................................      2,621
              2000...................................      2,408
              2001...................................      2,303
              Thereafter.............................      5,079
                                                         -------
                                                         $17,689
                                                         =======   
</TABLE>

     Certain  of the  leases  provide  for  contingent  rentals  based  on gross
revenues.  Total rental  expense under the above  operating  leases for the year
ended  December  29, 1996 and the 26 weeks ended June 30, 1996 and June 29, 1997
was approximately $2,454,000, $1,212,000 (unaudited) and $1,214,000 (unaudited),
respectively.

   Capital Leases


     Total  obligations  under capital  leases at December 29, 1996 and June 29,
1997 consisted of the following (in thousands):
<TABLE>
<CAPTION>

                                                                                 December 29,  June 29,
                                                                                     1996        1997
                                                                                     ----        ----
                                                                                              (unaudited)
<S>                                                                                 <C>          <C>  
     Total net minimum lease payments........................................       $ 274        $ 147
     Less amount representing interest.......................................         (30)         (16)
                                                                                    -----        -----
     Present value of net minimum lease payments (all current)...............       $ 244        $ 131
                                                                                    =====        =====
</TABLE>

     The net book value of assets  held under  capital  lease  arrangements  was
approximately $314,000 and $266,000 (unaudited) as of December 29, 1996 and June
29, 1997, respectively.





F-68
<PAGE>


                    H & M CONCEPTS LTD. CO. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
                 (Including notes related to unaudited periods)

8.     FRANCHISE RIGHTS


     Under the terms of the franchise  agreement  with PTI, in order to maintain
the Company's  franchise  rights in its exclusive  territories,  the Company was
obligated to open the following  minimum  number of  franchised  stores from the
date of inception of the franchise agreement (June 7, 1993) through 1997:
<TABLE>
<CAPTION>

                <S>                             <C>   
                Year Ending                     Units
                -----------                     -----
                1993......................        26
                1994......................        30
                1995......................        30
                1996......................        30
                1997......................        28
                                                -----
                                                 144
                                                =====
</TABLE>


     The  Company  did not meet the  minimum  requirements  for  store  openings
through June 29, 1997. The Company is not in default of the franchise  agreement
but has lost its rights to be the sole  franchisee in the  previously  exclusive
territories. However, the Company has the first right of refusal on any location
within its once exclusive territory.

     The term of the  franchise  agreement  is 20 years with the option to renew
for unlimited additional terms of 20 years each at no cost to the Company.

9.     RELATED-PARTY TRANSACTIONS

     During the year ended  December  29,  1996,  the Company  paid royalty fees
typically due PTI up to $23,000 per month directly to its majority  member.  The
majority member had previously  loaned PTI a certain amount of funds,  which PTI
was in default of the  repayment  terms.  On  November  12,  1994,  the loan was
renegotiated and secured by PTI's royalty rights.  In addition,  PTI agreed that
the  Company  could pay up to $23,000 of monthly  royalty  fees  directly to the
majority member until the obligation was paid in full. During the 26 weeks ended
June 29, 1997,  PTI repaid the full amount of the  remaining  obligation  to the
majority member.

     During 1996, the managing  member became a stockholder  in another  company
which owns a Pretzel  Time store.  The Company  will manage this store in return
for 28 percent of the net profits.

10.   SUBSEQUENT EVENT

     On July 25,  1997,  the Company  sold  substantially  all of its assets and
certain  liabilities to Mrs. Fields' Pretzel Concepts,  Inc. for cash and seller
notes.  The  proceeds  from  the  sale  were  used to repay  notes  payable  and
convertible subordinated Series A notes, retire certain liabilities not included
in the sale and return  members'  capital.  Once all remaining  liabilities  are
settled, it is the intent of the members to distribute any remaining cash to the
members and to dissolve the Company.



                                      F-69
<PAGE>


                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

To Pretzel Time, Inc.:

     We have audited the  accompanying  balance sheets of Pretzel Time,  Inc. (a
Pennsylvania corporation) as of December 31, 1995 and December 29, 1996, and the
related statements of operations,  stockholders'  deficit and cash flows for the
years then ended (as restated,  see Note 17). These financial statements are the
responsibility of the Company's management.  Our responsibility is to express an
opinion on these financial statements based on our audits.

     We conducted  our audits in accordance  with  generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

     In our opinion,  the financial statements referred to above present fairly,
in all material  respects,  the financial  position of Pretzel Time,  Inc. as of
December 31, 1995 and December 29, 1996,  and the results of its  operations and
its cash flows for the years then ended in conformity  with  generally  accepted
accounting principles.




/s/ARTHUR ANDERSEN LLP
ARTHUR ANDERSEN LLP

Baltimore, Maryland
   June 20, 1997




                                      F-70

<PAGE>



                               PRETZEL TIME, INC.

                                 BALANCE SHEETS
         (dollars in thousands, except redemption and par value amounts)

                                     ASSETS
<TABLE>
<CAPTION>

                                                                            December 31,    December 29,   June 15,
                                                                                1995            1996         1997
                                                                                ----            ----         ----
                                                                                                    (Unaudited)
<S>                                                                            <C>           <C>           <C>
CURRENT ASSETS:
     Cash.............................................................             $ 90          $ 95       $ 141
     Accounts receivable, net of allowance for doubtful accounts of
        $83, $67 and $105, respectively...............................              260           370         120
     Inventories......................................................              190            37          10
     Prepaid expenses and other.......................................               29             6          16
     Current portion of notes receivable..............................              109            87         121
     Deferred tax asset...............................................              --            110          26
                                                                                -------       -------     -------
               Total Current Assets...................................              678           705         434
PROPERTY AND EQUIPMENT, net...........................................            1,839           639         587
OTHER ASSETS, net .                                                                 378           212         173
NOTES RECEIVABLE, net of current portion..............................              222           364         311
                                                                                -------       -------     -------
               Total Assets...........................................          $ 3,117       $ 1,920     $ 1,505
                                                                                =======       =======     =======

                      LIABILITIES AND STOCKHOLDERS' DEFICIT

CURRENT LIABILITIES:
     Current portion of long-term debt..................................        $   917       $ 1,206     $  860
     Current portion of capital lease obligations.......................            173           152        112
     Accounts payable...................................................            924           273        275
     Accrued expenses...................................................            517           263        216
     Deferred revenue...................................................             22            94        179
                                                                                -------        ------     ------
               Total Current Liabilities................................          2,553         1,988      1,642
                                                                                -------        ------     ------
LONG-TERM DEBT, net of current portion..................................          1,173           696        608
                                                                                --------       ------     ------
CAPITAL LEASE OBLIGATIONS, net of current portion.......................            504           205         79
                                                                                --------       ------     ------
MINORITY INTEREST .                                                                  43            --         --
                                                                                --------       ------     ------
COMMITMENTS AND CONTINGENCIES (Notes 6, 7, 9 and 14)
MANDATORILY REDEEMABLE PREFERRED STOCK
     Preferred stock,  $10,000  redemption value; 500 shares  authorized,  144.5
        shares issued and outstanding, as of December 29, 1996,
        and June 15, 1997...............................................             --          382       666
                                                                                --------      -------    ------
STOCKHOLDERS' DEFICIT:
     Common stock, $10 par value; 1,000 shares authorized; 100 shares
        issued and 94.75, 87 and 87 outstanding, respectively...........               1            1         1
     Additional paid-in capital.........................................             230          128       128
     Accumulated deficit................................................          (1,387)      (1,480)   (1,619)
                                                                                --------      -------   -------
               Total Stockholders' Deficit..............................          (1,156)      (1,351)    1,490)
                                                                                --------      -------   -------
               Total Liabilities and Stockholders' Deficit..............        $  3,117      $ 1,920   $ 1,505
                                                                                ========      =======   =======
</TABLE>

The  accompanying  notes to financial  statements  are an integral part of these
balance sheets.





                                      F-71
<PAGE>



                               PRETZEL TIME, INC.

                            STATEMENTS OF OPERATIONS
                             (dollars in thousands)

<TABLE>
<CAPTION>
                                                                                           24 Weeks     24 Weeks
                                                                     Year Ended             Ended         Ended
                                                             December 31,  December 29,    June 16,     June 15,
                                                                1995          1996           1996         1997
                                                                -----         -----          ----         ----
                                                                                         (Unaudited)   (Unaudited)
<S>                                                             <C>            <C>           <C>         <C>   
REVENUES:
     Royalty income.......................................        $ 3,738       $ 4,172       $ 1,664      $ 1,773
     Company store sales..................................          2,968           990           791          196
                                                                    ------          ----          ----         ---
               Total Revenues.............................          6,706         5,162         2,455        1,969
                                                                    ------        ------        ------       -----
COST OF REVENUES:
     Company stores.......................................          1,298           779           641          145
     Developing agent fees and other......................            823           881           346          353
                                                                      ----          ----          ----         ---
               Total Cost of Revenues.....................          2,121         1,660           987          498
                                                                    ------        ------          ----         ---
               Gross Margin...............................          4,585         3,502         1,468        1,471
                                                                    ------        ------        ------       -----
OPERATING EXPENSES:
     Salaries and payroll taxes...........................            796         1,043           399          452
     Rent.................................................          1,043           390           233          121
     Depreciation and amortization........................            145           151            76           66
     Other general and administrative.....................          1,687           818           401          408
                                                                    ------          ----          ----         ---
               Total Operating Expenses...................          3,671         2,402         1,109        1,047
                                                                    ------        ------        ------       -----
               Operating Income...........................            914         1,100           359          424
INTEREST EXPENSE                                                     (220)         (130)         (103)         (65)
OTHER (EXPENSE) INCOME, net...............................           (146)           29            (8)        (102)
MINORITY INTEREST IN LOSS OF
   SUBSIDIARIES                                                        50            --            --           --
                                                                       ----          ----          ----         --
     Income from Continuing Operations Before
        Provision for Income Taxes........................            598           999           248          257
PROVISION FOR INCOME TAXES................................           (225)         (295)          (93)        (112)
                                                                     -----         -----          ----        -----
     Income from Continuing Operations....................            373           704           155          145
LOSS FROM DISCONTINUED OPERATIONS, net
   of income tax benefit of $225, $208, $93 and $-0-,
   respectively...........................................         (1,177)         (313)         (216)           --
LOSS ON DISPOSAL OF DISCONTINUED
   OPERATIONS, net of income tax benefit of $197
   in 1996................................................             --          (296)           --           --
                                                            -          ---         ------          ----         --
               Net (Loss) Income..........................           (804)           95           (61)         145
MANDATORILY REDEEMABLE PREFERRED
   STOCK DIVIDENDS........................................             --           (48)           --          (72)
                                                            -          ---          -----          ---         ----
               Net (Loss) Income Attributable to
                  Common Stockholders.....................         $ (804)         $ 47         $ (61)        $ 73
                                                                   ======          ====-        =====         ====
</TABLE>

The  accompanying  notes to financial  statements  are an integral part of these
statements.



                                      F-72
<PAGE>



                               PRETZEL TIME, INC.

                       STATEMENTS OF STOCKHOLDERS' DEFICIT
                (dollars in thousands, except per share amounts)
<TABLE>
<CAPTION>

                                                                               Additional                      Total
                                                                    Common      Paid-in     Accumulated    Stockholders'
                                                                    Stock       Capital       Deficit        Deficit
<S>                                                                 <C>          <C>          <C>           <C>    
BALANCE, December 25, 1994.....................................        $ 1          $--         $ (583)      $ (582)
     Stock issued at $76,666 per share.........................         --         230               --         230
     Net loss..................................................        --           --            (804)        (804)
                                                               -       ----         ---           -----        -----
BALANCE, December 31, 1995.....................................          1         230          (1,387)      (1,156)
     Conversion of 14.75 shares of common stock into 144.5
        shares of mandatorily redeemable preferred stock.......         --        (195)              --        (195)
     Issuance of common stock for services, at the equivalent
        of $13,214 per share...................................         --          93               --          93
     Accretion of mandatory redemption value of preferred
        stock..................................................         --           --           (140)        (140)
     Mandatorily redeemable preferred stock dividends..........         --           --            (48)         (48)
     Net income................................................        --           --              95           95
                                                               -       ----         ---             ---          --
BALANCE, December 29, 1996.....................................          1         128          (1,480)      (1,351)
     Accretion of mandatory redemption value of preferred
        stock (unaudited)......................................         --           --           (212)        (212)
     Mandatorily redeemable preferred stock dividends
        (unaudited)............................................         --           --            (72)         (72)
     Net income (unaudited)....................................        --           --             145          145
                                                               -       ----         ---            ----         ---
BALANCE, June 15, 1997 (unaudited).............................        $ 1       $ 128        $ (1,619)    $ (1,490)
                                                                       ===       =====-       ========     ========
</TABLE>

The  accompanying  notes to financial  statements  are an integral part of these
statements.



                                      F-73

<PAGE>



                               PRETZEL TIME, INC.

                            STATEMENTS OF CASH FLOWS
                             (dollars in thousands)
<TABLE>
<CAPTION>

                                                                                             24 Weeks     24 Weeks
                                                                      Year Ended               Ended        Ended
                                                              December 31,    December 29,    June 16,     June 15,
                                                                  1995            1996          1996         1997
                                                                                            (Unaudited)  (Unaudited)
<S>                                                           <C>            <C>            <C>          <C> 
CASH FLOWS FROM OPERATING ACTIVITIES:
     Net (loss) income....................................        $ (804)           $ 95        $ (61)       $ 145
     Adjustments to reconcile net (loss) income to net
        cash flows provided by operating activities, net
        of effects of sales of net assets of subsidiaries:
          Deferred income taxes...........................             --           (110)           --          84
          Issuance of common stock for services...........             --             93            --           --
          Loss on disposal of discontinued operations.....             --            494            --           --
          Minority interest in net loss of subsidiaries...           (50)              --           --           --
          Loss on sale of assets..........................           174             100           18           28
          Depreciation and amortization (including $69,
             $69, $47 and $-0-, respectively, related to
             discontinued operations).....................           274             220          133           66
     Changes in assets and liabilities--
          Decrease (increase) in accounts receivable......           251             (41)        (132)         250
          Decrease in notes receivable....................            13             101          187           19
          (Increase) decrease in inventory................           (39)            138           60           27
          Decrease (increase) in prepaid expenses and
             other........................................           209             105          (32)         (10)
          (Increase) decrease in other assets.............           (42)             41          (15)           8
          Increase (decrease) in accounts payable.........           471            (566)          82            6
          Increase (decrease) in accrued expenses.........           303              30          (75)         (28)
          (Decrease) increase in deferred revenue.........            (9)             72           28           85
                                                                      ---             ---          ---          --
               Net Cash Provided by Operating
                  Activities..............................           751             772          193          680
                                                                     ----            ----         ----         ---
CASH FLOWS FROM INVESTING ACTIVITIES:
     Purchases of property and equipment..................          (774)           (208)         (45)         (12)
     Proceeds from sale of assets.........................           448              27            --           --
     Increase in other assets.............................           (14)             --           --           --
                                                                     -----            ----         ----         --
               Net Cash Used in Investing Activities......          (340)           (181)         (45)         (12)
                                                                    -----           -----         ----         ----
CASH FLOWS FROM FINANCING ACTIVITIES:
     Proceeds from issuance of long-term debt.............           233             815            --           --
     Principal repayments on long-term debt...............          (637)         (1,141)         (99)        (456)
     Principal repayments on capital lease obligations....          (204)           (260)         (82)        (166)
     Issuance of treasury stock...........................           100              --           --           --
                                                                     -----            ----         ----         --
               Net Cash Used in Financing Activities......          (508)           (586)        (181)        (622)
                                                                    -----           -----        -----        -----
</TABLE>

The  accompanying  notes to financial  statements  are an integral part of these
statements.


                                      F-74

<PAGE>


                               PRETZEL TIME, INC.

                      STATEMENTS OF CASH FLOWS (continued)
                             (dollars in thousands)

<TABLE>
<CAPTION>
                                                                                               24 Weeks   24 Weeks
                                                                           Year Ended             Ended      Ended
                                                                   December 31,   December 29,  June 16,   June 15,
                                                                       1995           1996        1996       1997
                                                                                              (Unaudited)(Unaudited)
<S>                                                                    <C>              <C>     <C>          <C> 
NET (DECREASE) INCREASE IN CASH............................            $ (97)           $ 5     $ (33)       $ 46
CASH, beginning of period..................................              187             90        90          95
                                                                        -----         ----    -----      -----
CASH, end of period........................................             $ 90           $ 95      $ 57       $ 141
                                                                        =====          ====      =====      =====
SUPPLEMENTAL DISCLOSURES OF CASH FLOW
   AND NONCASH ACTIVITIES:

     Cash Flow Information--
          Interest paid--...................................            $ 220          $ 194     $ 120        $ 65

</TABLE>

     Noncash Investing and Financing Activities--

          During the year ended  December 31, 1995, the Company issued one share
     of treasury  stock to an  individual as a loan  commitment  fee. A value of
     $100,000 was  assigned.  Additionally,  the Company  issued three shares of
     treasury  stock as  compensation.  The value assigned to these services was
     $30,000.

          During  the  year  ended  December  31,  1995,  the  Company   applied
approximately $295,000 of royalty income receivables against a note payable.

     During the year ended  December  31,  1995,  the Company  executed  various
capital lease agreements totaling  approximately  $469,000 in the acquisition of
property and equipment.

          During the year ended December 31, 1995, the Company financed the sale
     of  several  stores  by  issuing  notes  receivable.  These  notes  totaled
     approximately $244,000.

          During  the year  ended  December  31,  1995,  the  Company  converted
     accounts  payable  relating to rent,  insurance  premiums and  professional
     services to notes payable of approximately $609,000.

          During the year ended December 29, 1996, the Company acquired property
and equipment of approximately $109,000 in satisfaction of a note receivable.

          During  the year  ended  December  29,  1996,  the  Company  converted
     accounts  payable  relating  to rent  and  professional  services  to notes
     payable of approximately $307,000.

     During the year ended  December  29,  1996,  the Company  executed  various
capital lease agreements totaling  approximately  $395,000 in the acquisition of
property and equipment.

          During  the 24  weeks  ended  June 16,  1996,  the  Company  converted
     accounts  payable and accrued  expenses  relating to rent and  professional
     services to notes payable of approximately $338,000.

          During the 24 weeks ended June 16, 1996, the Company received,  from a
     store  that  closed,  certain  equipment  that was  subsequently  sold to a
     subsidiary for approximately $53,000.

          During  the 24  weeks  ended  June 16,  1997,  the  Company  converted
     accounts payable and accrued expenses  relating to rent to notes payable of
     approximately $34,000.

                                   The    accompanying    notes   to   financial
statements are an integral part of these statements.



                                      F-75

<PAGE>


                               PRETZEL TIME, INC.
                          NOTES TO FINANCIAL STATEMENTS

      DECEMBER 31, 1995, DECEMBER 29,1996, JUNE 16, 1996, AND JUNE 15, 1997
               (Including notes related to the unaudited periods)

1.    ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:

   Organization and Nature of Operations

     Pretzel Time, Inc. (the "Company") was incorporated on April 1, 1991, under
the laws and  regulations  of the  Commonwealth  of  Pennsylvania.  The  Company
operates as a  franchisor  and  operator of hand  rolled  soft  pretzel  outlets
located in North America.  The outlets are primarily  located in shopping malls.
The  Company's  primary  sources  of  revenue  are  from  franchise   royalties,
advertising  fees,  franchise fees (20-year  initial term of franchise  license,
with 5-year  extension  options),  sale of developing agent territory rights and
Company-owned store sales.

     The  Company's  business  follows  seasonal  trends and is also affected by
climate and weather conditions.  The Company experiences its highest revenues in
the  fourth  calendar   quarter.   Because  the  Company's  stores  are  heavily
concentrated  in shopping  malls,  the Company's  sales  performance is somewhat
dependent on the performance of those malls. The results for the 24-week periods
presented in the  accompanying  financial  statements  may not be  indicative of
results that would have been achieved for an entire calendar year.

     During the year ended  December  29,  1996,  the Company  merged all of its
subsidiaries  into  Pretzel  Time,  Inc.  The  Company  then  sold its Texas and
Virginia stores for $420,000,  the  consideration for which was primarily in the
form of promissory notes issued to the Company.

     As of  December  29,  1996,  the  Company  has an  accumulated  deficit  of
approximately  $1,480,000  with debt  obligations  due in 1997 of  approximately
$1,206,000  and accounts  payable of  approximately  $158,000 that are past due.
Management  believes  that  operating  cash flows for 1997 will be sufficient to
satisfy these  obligations  and meet the Company's  short-term  operating  needs
through the end of 1997.

   Accounting Periods

     The Company uses a 52/53 week year for financial reporting purposes. Fiscal
year 1996 began on January 1, 1996, and ended on December 29, 1996, and included
52 weeks. Fiscal year 1995 began on December 26, 1994, and ended on December 31,
1995, and included 53 weeks. The 24 weeks ended June 15, 1997, began on December
30, 1996, and the 24 weeks ended June 16, 1996, began on January 1, 1996.

   Escrow Cash

     The Company receives cash from potential  franchisees and holds these funds
in escrow until a location is confirmed.  As of December 31, 1995,  December 29,
1996, and June 15, 1997, the Company held in escrow  approximately $-0-, $26,000
and $80,000, respectively.

   Inventories

     Inventories  consist  primarily  of food and supplies and are stated at the
lower of cost or market value. Cost is determined using the first-in,  first-out
(FIFO)  method.  At December  31,  1995,  inventory  also  consisted  of certain
equipment that was being held for resale.


                                      F-76

<PAGE>


                               PRETZEL TIME, INC.
                    NOTES TO FINANCIAL STATEMENTS (continued)

      DECEMBER 31, 1995, DECEMBER 29, 1996, JUNE 16, 1996 AND JUNE 15, 1997
               (Including notes related to the unaudited periods)

   Property and Equipment


     Property and equipment are stated at cost.  Depreciation  and  amortization
are recorded using the straight-line  method over the following estimated useful
lives:
<TABLE>
<CAPTION>

             <S>                                     <C>  
                                                       Life
             Buildings........................       20 years
             Leasehold improvements...........     3-10 years
             Machinery and equipment..........      5-7 years
             Furniture and fixtures...........     7-10 years
             Vehicles.........................        5 years
</TABLE>

   Other Assets

     Other assets  principally  consist of intangible  assets including  prepaid
developing  agent fees,  organization  costs and store start-up  costs.  Prepaid
developing  agent fees were incurred by the Company to secure certain  territory
rights that prohibit the  collection of developing  agent fees in these markets.
Prepaid  developing agent fees,  organization costs and store start-up costs are
being amortized over a five-year period.

   Accounting for the Impairment of Long-Lived Assets

     The Company accounts for impairment of long-lived assets in accordance with
Statement of Financial  Accounting Standards No. 121, "Accounting for Impairment
of  Long-Lived  Assets  and for  Long-Lived  Assets to be  Disposed  Of"  ("SFAS
No.121").  SFAS  No.  121  requires  that  long-lived  assets  be  reviewed  for
impairment when events or changes in circumstances  indicate that the book value
of an asset may not be recoverable. The Company evaluates, at each balance sheet
date,  whether  events and  circumstances  have occurred that indicate  possible
impairment.  In  accordance  with SFAS No. 121,  the Company uses an estimate of
future undiscounted net cash flows of the related assets over the remaining life
in  measuring  whether  the assets are  recoverable.  As of June 15,  1997,  the
Company has reserved for any of its long-lived  assets that are considered to be
impaired.

   Revenue Recognition

     Revenue  from  the  sale  of  individual   franchises  is  recognized  when
substantially  all significant  services to be provided by the Company have been
performed.

     Royalty income  principally  includes  royalty fees,  advertising  fees and
franchise  fees.  Royalties  are  recognized  as revenue  when such  amounts are
earned,  rather  than when  such  amounts  are  received.  Advertising  fees are
recognized as earned and are used to offset  advertising and promotional  costs.
These amounts are shown at gross in the accompanying statements of operations.

     The Company  licenses  exclusive  rights to develop  franchises in specific
geographic areas  throughout the world.  Developing agent fees are recognized as
revenue when contractual obligations have been satisfied. Developing agents earn
a 2%  royalty  on all net sales  within  their  contracted  area,  exclusive  of
Company-owned stores.

   Advertising Costs

     Advertising costs are expensed as incurred.



                                      F-77
<PAGE>


                               PRETZEL TIME, INC.
                    NOTES TO FINANCIAL STATEMENTS (continued)

      DECEMBER 31, 1995, DECEMBER 29, 1996, JUNE 16, 1996 AND JUNE 15, 1997
               (Including notes related to the unaudited periods)

   Income Taxes

     The Company recognizes deferred tax liabilities and assets for the expected
future tax  consequences  of events  that have been  included  in the  financial
statements or tax returns.

     Deferred tax liabilities and assets are determined  based on the difference
between the financial  statement and tax bases of assets and  liabilities  using
enacted tax rates in effect for the year in which the  differences  are expected
to reverse.

   Use of Estimates

     The  preparation  of financial  statements  in  conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that affect the reported amounts of assets,  liabilities,  revenues
and expenses in the  financial  statements  and in the  disclosure of contingent
assets and liabilities. Actual results could differ from those estimates.

   Interim Financial Statements

     The  financial  statements  as of and for the 24 weeks ended June 15, 1997,
and for the 24 weeks ended June 16, 1996, are  unaudited,  but in the opinion of
management,  such financial  statements have been presented on the same basis as
the audited financial statements and include all adjustments, consisting only of
normal recurring adjustments, necessary for a fair presentation of the financial
position and results of operations for these periods.

2.     PROPERTY AND EQUIPMENT:


     Property and equipment consisted of the following (in thousands):
<TABLE>
<CAPTION>

                                                                  December 31,  December 29,   June 15,
                                                                      1995          1996         1997
                                                                      ----          ----         ----
                                                                                             (Unaudited)
<S>                                                                          <C>       <C>         <C>  
     Buildings.................................................         $    --       $  190      $  190
     Leasehold improvements....................................             802          174         173
     Machinery and equipment...................................           1,100          365         337
     Furniture and fixtures....................................              47           37          38
     Vehicles..................................................             142           30          30
                                                                        -------        -----       -----
                                                                          2,091          796         768
     Less: Accumulated depreciation and amortization...........            (252)        (157)       (181)
                                                                        -------        -----       -----
     Property and equipment, net...............................         $ 1,839        $ 639       $ 587
                                                                        =======        =====       =====
</TABLE>

     Depreciation  expense of  approximately  $133,000,  $84,000,  $42,000,  and
$35,000 was  recorded in cost of revenues and  operating  expenses for the years
ended  December 31, 1995 and December 29, 1996,  and for the 24 weeks ended June
16, 1996 (unaudited) and June 15, 1997 (unaudited), respectively.  Additionally,
depreciation  expense of approximately  $69,000,  $69,000,  $47,000 and $-0- was
recorded in loss on discontinued operations for each of the years ended December
31,  1995 and  December  29,  1996,  and for the 24 weeks  ended  June 16,  1996
(unaudited) and June 15, 1997 (unaudited), respectively.





                                      F-78
<PAGE>


                               PRETZEL TIME, INC.
                    NOTES TO FINANCIAL STATEMENTS (continued)

      DECEMBER 31, 1995, DECEMBER 29, 1996, JUNE 16, 1996 AND JUNE 15, 1997
               (Including notes related to the unaudited periods)

3.     OTHER ASSETS:


     Other assets consisted of the following (in thousands):
<TABLE>
<CAPTION>

                                                                  December 31,   December 29,    June 15,
                                                                      1995           1996          1997
                                                                      -----          -----         ----
                                                                                                (Unaudited)
<S>                                                                        <C>            <C>          <C> 
     Deposits..................................................           $  82         $  49       $  41
     Organization costs........................................              30            16          16
     Store start-up costs......................................              29            18          18
     Goodwill..................................................              49            --          --
     Prepaid developing agent fees.............................             300           300         300
                                                                          -----         -----       -----
                                                                            490           383         375
     Less: Accumulated amortization                                        (112)         (171)       (202)
                                                                          -----         -----       -----
     Other assets, net.........................................           $ 378         $ 212       $ 173
                                                                          =====         =====       =====
</TABLE>

     During 1996,  organization costs of approximately  $15,000 were written off
in connection with the merger  described in Note 1. Certain store start-up costs
of approximately $11,000 were also written off in 1996.







                                      F-79

<PAGE>


                               PRETZEL TIME, INC.
                    NOTES TO FINANCIAL STATEMENTS (continued)

      DECEMBER 31, 1995, DECEMBER 29, 1996, JUNE 16, 1996 AND JUNE 15, 1997
               (Including notes related to the unaudited periods)

4.     NOTES RECEIVABLE:


     Notes receivable consist of the following (in thousands):
<TABLE>
<CAPTION>

                                                                                December 31,  December 29,   June 15,
                                                                                   1995          1996         1997
                                                                                   ----          ----         ----
<S>                                                                                <C>          <C>           <C>           
Note receivable from a corporation, secured by a store location in Santa Fe, New
   Mexico,  requiring  monthly interest  payments of $158 through April 1997 and
   six monthly principal and interest payments
   from November 1997 through April 1998...................................          $ 85         $  6        $ 25
10% note receivable from an individual secured by leasehold
   improvements and equipment requiring monthly  installments of $800, including
   principal and interest in 1997,  monthly  installments  of $1,000,  including
   principal and interest in 1998 and monthly installments of $1,200,  including
   principal and interest in 1999, with
   the remaining balance and accrued interest due in December 1999.........            91          101         101
12% note receivable from a corporation, secured by a store located in
   Huntsville, Alabama, requiring weekly installments of $407 through
   maturity in November 2001...............................................            89           78          73
10% unsecured note receivable from a corporation requiring monthly
   installments of $2,167, including principal and interest through
   maturity in January 2000................................................             --          67          59
10% unsecured note receivable due from a university requiring
   monthly installments of $483, including principal and interest, due
   in August 1997..........................................................             --           4           2
9.25% note receivable due from a corporation, secured by a store
   located in The Woodlands,  Texas,  requiring monthly  installments of $2,748,
   including principal and interest through July 1998, with the
   remaining balance and any accrued interest due in August 1998...........             --          51          36
10% note receivable due from a corporation, secured by all leasehold
   improvements, personal property, equipment and inventory at the
   stores, requiring monthly installments of $3,189, including principal
   and interest through maturity in December 2001..........................             --         144         136
7.5% note receivable from a stockholder of the Company, secured by
   stores located in Colorado and Wyoming, requiring monthly
   installments of $4,849, including principal and interest through
   October 1997............................................................           100           --          --
Unsecured note receivable from a corporation, with no stated interest,
   matured January 1996....................................................             6           --          --
Unsecured note receivable from a corporation, with no stated interest,
   matured January 1996....................................................            50           --          --
                                                                                    -----        -----       -----
        Total Notes Receivable.............................................           421          451         432
Less: Reserve for uncollectable amounts....................................           (90)          --          --
                                                                                    -----        -----       -----
        Notes Receivable, net..............................................           331          451         432
Less: Current portion                                                                (109)         (87)       (121)
                                                                                    -----        -----       -----
        Notes Receivable, net of current portion...........................         $ 222        $ 364       $ 311
                                                                                    =====        =====       =====
</TABLE>



                                      F-80

<PAGE>


                               PRETZEL TIME, INC.
                    NOTES TO FINANCIAL STATEMENTS (continued)

      DECEMBER 31, 1995, DECEMBER 29, 1996, JUNE 16, 1996 AND JUNE 15, 1997
               (Including notes related to the unaudited periods)


     Subsequent  maturities of notes  receivable  are as follows at December 29,
1996 (in thousands):
<TABLE>
<CAPTION>

                  <S>                              <C>  
                  Year                             Amount
                  ----                             ------
                  1997........................      $ 87
                  1998........................        87
                  1999........................       168
                  2000........................        53
                  2001........................        56
                                                   -----
                          Total...............     $ 451
                                                   =====
</TABLE>

5. LONG-TERM DEBT:

     The Company has several notes payable to both  individuals and corporations
with  varying  interest  rates and  maturity  dates.  Certain of these notes are
secured by various assets and interests of the Company.


     Long-term debt consists of the following (in thousands):
<TABLE>
<CAPTION>

                                                                                December 31, December 29,   June 15,
                                                                                   1995         1995         1997
                                                                                   ----         ----         ----
                                                                                                          (Unaudited)
<S>                                                                              <C>          <C>         <C>
Non-interest bearing notes payable to either individuals or
   corporations, with and without stated repayment terms..................        $   411       $  312        $ 301
Notes payable to individuals or corporations with interest rates ranging
   from 6.0% to 9.5%, due at various dates through 2012, requiring
   monthly payments.......................................................            468          774          631
Notes payable to individuals and corporations with 10% interest rates,
   due at various dates through 2001......................................            509          432          334
Notes payable to individuals or corporations with interest rates ranging
   from 11% to 15%, becoming due at various dates through 1998,
   requiring monthly payments.............................................            702          384          202
                                                                                  -------       ------        -----
                                                                                    2,090        1,902        1,468
Less: Current portion                                                                (917)      (1,206)        (860)
                                                                                  -------       ------        -----
      Long-term debt, net of current portion..............................        $ 1,173       $  696        $ 608
                                                                                  =======       ======        =====
</TABLE>


     Subsequent maturities of long-term debt are as follows at December 29, 1996
(in thousands):
<TABLE>
<CAPTION>
<S>                                                      <C>  
                  Year                                    Amount
                  ----                                    ------
                  1997............................        $1,206
                  1998............................           368
                  1999............................           124
                  2000............................            61
                  2001............................            16
                  Thereafter......................           127
                                                          ------
                            Total.................        $1,902
                                                          ======
</TABLE>

                                      F-81
<PAGE>


                               PRETZEL TIME, INC.
                    NOTES TO FINANCIAL STATEMENTS (continued)

      DECEMBER 31, 1995, DECEMBER 29, 1996, JUNE 16, 1996 AND JUNE 15, 1997
               (Including notes related to the unaudited periods)

6.     CAPITAL LEASE OBLIGATIONS:

     The Company leases vehicles and a substantial portion of the equipment used
in the  operation of its stores under  capital  leases.  These leases have terms
ranging from two to four years.


     As of December 29, 1996,  future minimum lease payments  related to capital
leases were as follows (in thousands):
<TABLE>
<CAPTION>
             <S>                                                        <C>

             Year                                                       Amount
             1997....................................................   $ 200
             1998....................................................     158
             1999....................................................      75
                                                                        -----
                                                                          433
             Less: Amount representing interest......................     (76)
                                                                        -----
             Present value of future minimum lease payments..........     357
             Less: Current portion...................................    (152)
                                                                        -----
             Capital lease obligations, net of current portion.......   $ 205
                                                                        =====
</TABLE>

7.     MANDATORILY REDEEMABLE PREFERRED STOCK:

     During the year ended December 29, 1996,  holders of 14.75 shares of common
stock  converted  their common stock into 144.5 shares of newly  authorized  and
issued preferred stock.

     The  preferred  stock  is  nonvoting  and the  preferred  stockholders  are
entitled to cumulative  preferred dividends of 10% for three years,  accrued and
payable upon  redemption.  The  preferred  stock must be redeemed at $10,000 per
share, plus unpaid and accumulated  dividends,  on September 1, 1999. The excess
of the  redemption  price over the  carrying  value is being  accreted  over the
period from issuance to September 1, 1999,  using the effective  interest method
and is being charged to  accumulated  deficit.  In the event of a liquidation or
sale of the Company, the preferred  stockholders are entitled to receive payment
of $10,000 per share, plus accumulated dividends.

8. STOCKHOLDERS' DEFICIT:

     As of December 31, 1995,  December 29, 1996 and June 15, 1997,  the Company
holds  approximately  5, 13 and 13  shares,  respectively,  of  common  stock in
treasury which are available for future  issuance.  All amounts  attributable to
treasury stock have been recorded as a reduction to additional  paid-in  capital
in the accompanying balance sheets.

9.     COMMITMENTS:

   Operating Leases

     The  Company  leases  its  corporate  office  space and  approximately  174
franchised  store  operating  facilities  under  the terms of  operating  leases
ranging  from three to ten  years.  Generally,  all leases for store  operations
contain contingent rental fees based on sales volume and provide for common area
assessments for maintenance, taxes, utilities and security. The Company expenses
the leases on a straight-line basis over the terms of the leases.



F-82

<PAGE>


                               PRETZEL TIME, INC.
                    NOTES TO FINANCIAL STATEMENTS (continued)

      DECEMBER 31, 1995, DECEMBER 29, 1996, JUNE 16, 1996 AND JUNE 15, 1997
               (Including notes related to the unaudited periods)

     Of the 174 store leases noted above,  the Company has executed 170 sublease
agreements  with the  franchisee  with terms  substantially  identical  to those
contained in the primary lease.

     During the years ended  December 31, 1995 and December 29, 1996, net rental
expense of approximately $83,000 and $124,000, respectively, was recorded in
loss from discontinued operations.


     Rent expense under noncancelable  operating lease agreements was as follows
for the years ended December 31, 1995 and December 29, 1996 (in thousands):
<TABLE>
<CAPTION>

                                                         1995     1996
<S>                                                     <C>     <C>    
           Gross rent expense.....................      $ 6,902 $ 6,965
           Less: Sublease rent....................      (5,776) (6,451)
                                                        ------- -------
           Net rental expense.....................      $ 1,126   $ 514
                                                        ======= =======
</TABLE>
<TABLE>
<CAPTION>

     Future minimum annual  rentals and minimum  annual  sublease  rentals under
operating  lease   arrangements  at  December  29,  1996,  are  as  follows  (in
thousands):
          <S>                                <C>         <C>          <C>
                                               Gross                   Net
           Year                               Rentals    Subleases   Rentals
           ----                               -------    ---------   -------
           1997........................       $ 6,553     $ 6,440     $ 113
           1998........................         6,515       6,441        74
           1999........................         6,139       6,111        28
           2000........................         5,206       5,206        --
           2001........................         4,815       4,815        --
           Thereafter..................         8,674       8,674        --
</TABLE>

10. RELATED-PARTY TRANSACTIONS:

     A member of the Board of Directors of Pretzel Time,  Inc. is also president
of a leasing company from which the Company leases equipment under capital lease
obligations.  The  outstanding  balance on those capital lease  obligations  was
approximately $535,000 and $323,000,  respectively,  as of December 31, 1995 and
December 29, 1996, and the Company made payments of  approximately  $204,000 and
$253,000, respectively, under those capital lease obligations for the years then
ended.






                                      F-83
<PAGE>


                               PRETZEL TIME, INC.
                    NOTES TO FINANCIAL STATEMENTS (continued)

      DECEMBER 31, 1995, DECEMBER 29, 1996, JUNE 16, 1996 AND JUNE 15, 1997
               (Including notes related to the unaudited periods)

11.   INCOME TAXES:


     The (benefit) provision for income taxes was comprised of the following (in
thousands):
<TABLE>
<CAPTION>

                                                                                                  24 Weeks
                                                                                                   Ended
                                                                                                  June 15,
                                                                            Year Ended              1997
                                                                   December 31,   December 31,
                                                                       1995           1996
                                                                       ----           ----
      <S>                                                            <C>             <C>          <C>
     Federal:
          Current                                                     $--            $  --        $  25
          Deferred..............................................       --              (97)          74
     State:          Current                                                            --           --           3
          Deferred..............................................       --              (13)          10
                                                                      ----            -----        ----
               (Benefit) provision for income taxes.............      $--            $(110)        $112
                                                                      ====           ======        ====
</TABLE>


     The difference between the recorded income tax provision and the "expected"
tax provision based on the statutory federal income tax rate for the years ended
December 31, 1995 and  December  29, 1996,  and the 24 weeks ended June 16, 1996
(unaudited) and June 15, 1997 (unaudited), is as follows (in thousands):
<TABLE>
<CAPTION>

                                                                                         24 Weeks     24 Weeks
                                                                  Year Ended              Ended        Ended
                                                          December 31,   December 29,    June 16,     June 15,
                                                              1995           1996          1996         1997
                                                                                       (Unaudited)  (Unaudited)
<S>                                                        <C>           <C>           <C>           <C>
Computed Federal tax (benefit) provision at statutory
   rate................................................        $ (279)       $  32       $ (24)        $  87
State income taxes, net of Federal income tax effect...           (32)           4          (2)           12
Valuation allowance adjustments........................           137         (137)         --            --
Nondeductible expenses.................................            44           21          18            13
Nondeductible loss on subsidiaries.....................            85           --          --            --
Other..................................................            45          (30)          8            --
                                                                 ----         -----        ---          ----
     (Benefit) provision for income taxes..............         $  --        $(110)        $--          $112
                                                                 ====        ======        ====         =====
</TABLE>

     As of December 31, 1995,  December 29, 1996, and June 15, 1997, the Company
had net operating loss  carryforwards  of approximately  $356,000,  $225,000 and
$-0-,  respectively,  for federal income tax purposes.  These net operating loss
carryforwards  begin to expire  in 2008.  The  Company  has  recorded  valuation
allowances against these operating loss carryforwards of approximately $137,000,
$-0- and $-0- to reflect management's  estimate of the realizable portion of the
existing  deferred tax assets for the years ended December 31, 1995 and December
29, 1996 and the 24 weeks ended June 15, 1997, respectively.




F-84

<PAGE>


                               PRETZEL TIME, INC.
                    NOTES TO FINANCIAL STATEMENTS (continued)

      DECEMBER 31, 1995, DECEMBER 29, 1996, JUNE 16, 1996 AND JUNE 15, 1997
               (Including notes related to the unaudited periods)

     Total  deferred tax assets and deferred tax  liabilities as of December 31,
1995,  December 29, 1996, and June 15, 1997, and the sources of the  differences
between  financial  accounting  and  tax  bases  of  the  Company's  assets  and
liabilities  which  give  rise to the  deferred  tax  assets  and  deferred  tax
liabilities and the tax effects of each are as follows (in thousands):
<TABLE>
<CAPTION>

                                                                                 1995      1996    1997
                                                                                 ----      ----    ----
           <S>                                                                   <C>      <C>      <C>
            Deferred Tax Assets:
                 Operating loss carryforwards...............................       $137     $ 87   $ --
                 Accrued expenses and reserves..............................         65       81     84
                                                                                   ----      ---     --
                                                                                    202      168     84
                 Less: Valuation allowance..................................       (137)      --     --
                                                                                   -----    ----    ---
                      Deferred tax asset....................................         65      168     84
            Deferred Tax Liability:
                 Depreciation...............................................         65       58     58
                                                                                   -----     ---    --
                      Deferred tax asset, net...............................       $ --     $110    $26
                                                                                   =====    ====    ===
</TABLE>

12.   EMPLOYEE BENEFIT PLAN:

     During fiscal year 1996, the Company adopted a Simplified  Employee Pension
Plan with a Salary  Reduction  Offer Plan (the  "Plan") to replace its  existing
401(k) profit sharing plan.  Under the Plan,  employees may elect to defer up to
15% of their  salary,  subject to the limits  provided  for within the  Internal
Revenue Code and Regulations.  The Company may make a discretionary contribution
to the Plan.  The  Company  did not  contribute  to the Plan for the years ended
December 31, 1995 and December 29, 1996.

13.    CONCENTRATION OF CREDIT RISK:

     As of December 29, 1996, 228 franchise and Company-owned  locations were in
operation.  One  franchisee  operates  85 of these  locations.  Failure  of this
franchisee  to meet its  obligations  to the  Company  could have a  significant
adverse impact on its operations.

14.   CONTINGENCIES:

     The Company is party to several legal  proceedings  which are considered by
management  to be routine  and  incidental  to its  business.  In the opinion of
management,  after  consulting with legal counsel,  the ultimate  disposition of
these  lawsuits  will  not  have a  material  adverse  effect  on the  Company's
financial position or results of operations.

15.   FAIR VALUE OF FINANCIAL INSTRUMENTS:

     The  carrying  amounts  reported in the balance  sheets for cash,  accounts
payable and accrued  expenses  approximate  fair value because of the short-term
maturity of those instruments.

     Fair value of the Company's  long-term debt is estimated  using  discounted
cash flow analyses,  based on the Company's current incremental  borrowing rates
for similar types of borrowing arrangements.






F-85

<PAGE>


                               PRETZEL TIME, INC.
                    NOTES TO FINANCIAL STATEMENTS (continued)

      DECEMBER 31, 1995, DECEMBER 29, 1996, JUNE 16, 1996 AND JUNE 15, 1997
               (Including notes related to the unaudited periods)

     The aggregate  carrying amounts and fair values of the Company's  long-term
debt  as of  December  31,  1995  and  December  29,  1996,  were  approximately
$2,100,000 and $1,900,000 and $2,130,000 and $1,700,000, respectively.

16.   DISCONTINUATION OF THE MANUFACTURING OPERATIONS:

     In  September  1994,  the  Company  created  a  new  business   segment  to
manufacture  frozen  pretzel  products.  In November  1994, the Company signed a
lease on a manufacturing  plant for frozen  products which required  payments of
$16,750 per month through  December 29, 1996,  with a commitment to purchase the
building at that time for approximately $1,600,000. Significant obligations were
also entered into during 1994 for the purchase of machinery  and  equipment  and
leasehold improvements for approximately $1,100,000.

     On March 1, 1996, the Company decided to cease its manufacturing operations
and dispose of the machinery and equipment. In connection with the disposal, the
Company   negotiated   various   settlements  with  the  respective  lessors  in
satisfaction  of their  future lease  obligations.  Assets which were owned were
sold  to  outside  parties.  During  the  year  ended  December  29,  1996,  the
manufacturing  operations and disposal thereof generated a loss of approximately
$609,000,  net of income tax benefits of  approximately  $405,000.  Based on the
measurement   date,  this  total  loss  is  reported  as  loss  on  disposal  of
discontinued   operations   and  loss  from   discontinued   operations  in  the
accompanying statements of operations.

17.   RESTATEMENT ADJUSTMENTS:

     During 1996,  certain  adjustments  were  identified that affected the 1995
financial  statement  amounts  previously  reported on by other auditors.  These
adjustments  resulted in a decrease in net income of approximately  $268,000 and
an increase in the accumulated deficit of approximately $225,000.

     During 1997, the Company  identified an error in the previously issued 1996
financial  statements.  Correction  of this error  resulted in a decrease in net
income for the year ended December 29, 1996, and an increase in the  accumulated
deficit  as  of  December  29,  1996,  of  approximately  $32,000.  Income  from
continuing  operations  before  provision  for  income  taxes  was  reported  as
approximately  $1,051,000 versus $999,000,  as restated.  Income from continuing
operations was reported as approximately $736,000 versus $704,000, as restated.

18.   SUBSEQUENT EVENT:

     Subsequent to year-end,  the Company entered into  discussions with another
multi-unit retailer to sell approximately 56.0% of its outstanding common stock.
Negotiations  are continuing,  with an expected  closing no later than September
30, 1997.

                                      F-86
<PAGE>










No dealer,  sales  representative,  or other person has been      $100,000,000
authorized   to  give  any   information   or  to  make  any
representations   other   than  those   contained   in  this
Prospectus  and,  if  given  or made,  such  information  or
representations  must  not be  relied  upon as  having  been
authorized  by the Company or the Initial  Purchasers.  This
Prospectus  does  not  constitute  an  offer  to  sell  or a       MRS. FIELDS'
solicitation  of an offer to buy any  securities  other than   ORIGINAL COOKIES,
the  securities to which it relates,  nor does it constitute           INC.
an offer to sell or the solicitation of an offer to buy such
securities  in any  jurisdiction  in  which  such  offer  or
solicitation  is not  authorized,  or in  which  the  person
making such offer or solicitation is not qualified to do so,
or to any  person  to whom it is  unlawful  to make  such an   10 1/8% Series B
offer  or   solicitation.   Neither  the  delivery  of  this   Senior Notes Due
Prospectus  nor any sale  made  hereunder  shall,  under any         2004
circumstances, create any implication that there has been no
change in the affairs of the  Company  since the date hereof
or that  information  contained  herein is correct as of any
time subsequent to its date.
                          
                      ----------------

                   TABLE OF CONTENTS
                                                   Page  _______________________
Available Information...............................5    
Prospectus Summary..................................6
Summary Historical and Pro Forma                                PROSPECTUS
Financial Data.....................................16    _______________________
Risk Factors.......................................18
The Transactions...................................26
Use of Proceeds....................................28
Capitalization.....................................30
The Exchange Offer.................................32
Selected Historical Financial Data.................39
Management's Discussion and Analysis of Financial
Condition and Results of Operations................41
Business...........................................51
Management.........................................46
Ownership of Capital Stock.........................66
Certain Relationships and Related Transactions.....67         January __, 1998
Description of Senior Notes .......................69
Plan of Distribution...............................92
Certain United States Federal Tax Considerations...96
Legal Matters......................................96
Experts............................................96

Unaudited Pro Forma Condensed Consolidated Statement of
   Operations.....................................P-1
Index to Historical Financial Statements..........F-1













<PAGE>



                                     PART II


                   INFORMATION NOT REQUIRED IN THE PROSPECTUS


ITEM 20. INDEMNIFICATION OF DIRECTORS AND OFFICERS OF THE CORPORATION.

   As authorized by Section 145 of the General  Corporation  Law of the State of
Delaware,  each  director and officer of the Company may be  indemnified  by the
Company  against  expenses  (including  attorney's  fees,  judgments,  fines and
amounts paid in settlement)  actually and reasonably incurred in connection with
the  defense  or  settlement  of any  threatened,  pending  or  completed  legal
proceedings  in which he is  involved  by reason of the fact that he is or was a
director  or  officer  of the  Company if he acted in good faith and in a manner
that he reasonably believed to be in or not opposed to the best interests of the
Company and,  with respect to any criminal  action or  proceeding,  if he had no
reasonable  cause to  believe  that  his  conduct  was  unlawful.  If the  legal
proceeding,  however,  is by or in the right of the  Company,  the  director  or
officer may not be  indemnified  in respect of any claim,  issue or matter as to
which he shall have been  adjudged to be liable for  negligence or misconduct in
the performance of his duty to the Company unless a court determines otherwise.

   The  Company's  by-laws  authorize  the Company to indemnify  its present and
former  directors and officers and to pay or reimburse  expenses for individuals
in  advance  of  the  final  disposition  of a  proceeding  upon  receipt  of an
undertaking  by or on behalf of such  individuals  to repay  such  amounts if so
required.


ITEM 21. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

EXHIBIT

1.1  Purchase  Agreement,  dated as of November 20, among Mrs.  Fields' Original
     Cookies,  Inc., The Mrs. Fields Brand, Inc., Jefferies & Company,  Inc. and
     BT Alex. Brown Incorporated
    
2.1* Agreement and Plan of Merger, dated as of November 26, 1997, by and between
     Mrs. Fields' Original Cookies, Inc. and Mrs. Fields' Pretzel Concepts, Inc.
  
2.2* Capital  Contribution  and Assumption  Agreement,  dated as of November 26,
     1997, by and between Mrs.  Fields' Holding  Company,  Inc. and Mrs. Fields'
     Original Cookies, Inc.
  
2.3* Capital  Contribution  Agreement,  dated as of November  26,  1997,  by and
     between Mrs.  Fields'  Original  Cookies,  Inc. and The Mrs. Fields' Brand,
     Inc.
  
2.4* Capital  Contribution  Agreement,  dated as of November  26,  1997,  by and
     between Mrs. Fields' Holding Company, Inc. and The Mrs. Fields' Brand, Inc.

2.5* Capital  Contribution  Agreement,  dated as of November  26,  1997,  by and
     between  Mrs.  Fields'  Holding  Company,  Inc. and Mrs.  Fields'  Original
     Cookies, Inc.

3.1  Restated  Certificate of Incorporation  of Mrs.  Fields' Original  Cookies,
     Inc.

3.2  Restated Certificate of Incorporation of The Mrs. Fields' Brand, Inc.

3.3  Certificate of Designations of the Mrs.  Fields' Brand,  Inc.,  dated as of
     September 18, 1996

3.4  By-Laws of Mrs. Fields' Original Cookies, Inc.

3.5  By-Laws of The Mrs. Fields' Brand, Inc.

4.1  Indenture,  dated as of November  26,  1997,  among Mrs.  Fields'  Original
     Cookies,  Inc., The Mrs. Fields' Brand,  Inc., and The Bank of New York, as
     Trustee

4.2  Form of Certificate of Senior Note (included as Exhibit A to Exhibit 4.1)

4.3  Registration Rights Agreement,  dated as of November 26, among Mrs. Fields'
     Original Cookies,  Inc., The Mrs. Fields Brand, Inc.,  Jefferies & Company,
     Inc. and BT Alex. Brown Incorporated

5.1* Opinion and consent of Skadden,  Arps,  Slate,  Meagher & Flom LLP to as to
     legality  of the New  Senior  Notes to be issued by Mrs.  Fields'  Original
     Cookies, Inc. and the New Guarantee to be issued by The Mrs. Fields' Brand,
     Inc.

10.1 Asset Purchase  Agreement,  dated as of August 7, 1996,  among Mrs.  Fields
     Development  Corporation,  The Mrs.  Fields' Brand,  Inc. and Capricorn II,
     L.P.

10.6 The Escrow Agreement, dated as of September 18, 1996, among The Bank of New
     York  (Trustee),  The Mrs.  Fields' Brand,  Inc., The Prudential  Insurance
     Company of America,  Principal  Mutual Life Insurance  Company,  Pruco Life
     Insurance Company and Contrarian Capital Advisors, L.L.C. (as agent)


<PAGE>


EXHIBIT (cont.)

10.7 Senior Note  Agreement,  dated as of  September  18,  1996,  among The Mrs.
     Fields' Brand, Inc., The Prudential Insurance Company of America, Principal
     Mutual Life Insurance Company,  Pruco Life Insurance Company and Contrarian
     Capital Advisors, L.L.C. (as agent)
 
10.10License  Agreement,  dated  as of  September  18,  1996,  between  The Mrs.
     Fields' Brand, Inc., and Mrs. Fields' Original Cookies, Inc.

10.11Asset Purchase  Agreement,  dated as of August 7, 1996,  among Mrs. Fields,
     Inc., Mrs. Fields' Original Cookies, Inc., and Capricorn Investors II, L.P.

10.13Copyright  Security  Agreement,  dated as of September 18, 1996, among Mrs.
     Fields' Original Cookies,  Inc., Mrs. Fields Cookies  Australia,  Fairfield
     Cookies, Inc., and The Bank of New York (collateral agent)

10.14Escrow  Agreement,  dated as of  September  18, 1996,  among  Chocamerican,
     Inc., The Prudential  Insurance  Company of America,  Principal Mutual Life
     Insurance  Company,  Pruco  Life  Insurance  Company,   Contrarian  Capital
     Advisors (as agent),  Mrs. Fields,  Inc., Mrs.  Fields'  Original  Cookies,
     Inc., and The Bank of New York

10.15Security  Agreement,  dated as of September  18, 1996,  among Mrs.  Fields'
     Original Cookies, Inc. and The Bank of New York (collateral agent)

10.16Stockholders'  Agreement,  dated as of August 7, 1996,  among Mrs.  Fields'
     Original   Cookies,   Inc.,  Mrs.  Fields'  Holding   Company,   Inc.,  and
     Chocamerican, Inc.

10.17Trademark  Security  Agreement,  dated as of September 18, 1996, among Mrs.
     Fields' Original  Cookies,  Inc. Mrs. Fields Cookies  Australia,  Fairfield
     Foods, Inc., and The Bank of New York (collateral agent)

10.18Amendment to Collateral Security  Agreement,  dated as of January 31, 1997,
     among Mrs. Fields' Original  Cookies,  Inc., Mrs. Fields' Other Names, Inc.
     and The Bank of New York  (collateral  agent) 10.19  Amendment to Copyright
     Security  Agreement,  dated as of January  31,  1997,  among  Mrs.  Fields'
     Original Cookies,  Inc., Mrs. Fields Cookies Australia,  Fairfield Cookies,
     Inc., and The Bank of New York (collateral  agent) 

10.20First  Amendment to Loan Agreement,  dated as of January 31, 1997,  between
     Mrs. Fields' Original Cookies, Inc. and LaSalle National Bank (lender)

10.21$3,000,000  Revolving  Note,  dated as of January 31,  1997,  between  Mrs.
     Fields' Original Cookies, Inc. and LaSalle National Bank

10.22Amendment to Stock Pledge Agreement,  dated as of January 31, 1997, between
     Mrs.  Fields'  Original  Cookies,  Inc.,  and The  Bank of New  York 

10.23Subordination  and Intercreditor  Agreement,  dated as of January 31, 1997,
     among LaSalle National Bank,  Chocamerican,  Inc., The Prudential Insurance
     Company of America,  Principal  Mutual Life Insurance  Company,  Pruco Life
     Insurance Company, Contrarian Capital Advisors, Mrs. Fields, Inc., and Mrs.
     Fields' Holding Company, Inc.

10.24Amendment to Trademark  Security  Agreement,  dated as of January 31, 1997,
     among Mrs. Fields' Original Cookies,  Inc., Mrs. Fields Cookies  Australia,
     Fairfield  Cookies,  Inc., Mrs. Fields' Other Names,  Inc., and The Bank of
     New York

10.25Amendment and Restated  Collateral  Agency  Agreement,  dated as of January
     31, 1997, among  Chocamerican,  Inc., The Prudential  Insurance  Company of
     America,  Principal  Mutual Life  Insurance  Company,  Pruco Life Insurance
     Company,  Contrarian  Capital  Advisors,  L.L.C.,  Mrs.  Fields,  Inc. Mrs.
     Fields'  Holding  Company,  Inc.,  LaSalle  National Bank and Mrs.  Fields'
     Original Cookies, Inc.

10.26Supply  Distribution  Agreement,  dated as of September  26, 1996,  between
     Blueline  Distributing,  a division of Little Caesar Enterprises,  Inc. and
     Mrs. Fields, Inc.

10.27Amended  and  Restated  Marketing  Agreement,  dated as of January 9, 1997,
     between Mrs. Fields' Original Cookies, Inc. and Coca-Cola USA Fountain

10.28Employment Agreement,  dated as of October 1, 1997, between Michael R. Ward
     and Mrs. Fields' Original Cookies, Inc.

10.29Employment  Agreement,  dated as of October 1, 1997, between Pat Knotts and
     Mrs. Fields' Original Cookies, Inc.

10.30Employment  Agreement,  dated as of October 1, 1997, between L. Time Pierce
     and Mrs. Fields' Original Cookies, Inc.

10.31Employment  Agreement,  dated as of July 1, 1996,  between  Lawrence Hodges
     and Mrs. Fields' Original Cookies, Inc.


<PAGE>


EXHIBIT (cont.)


10.32Lease Agreement,  dated as of February 23, 1993, between The Equitable Life
     Assurance Society of the United States and Mrs. Fields Cookies

10.33Lease Agreement,  dated as of October 10, 1995,  between The Equitable Life
     Assurance Society of the United States and Mrs. Fields Cookies

10.34Letter of Agreement,  dated as of October 1, 1992, between United Airlines,
     Inc. and Mrs. Fields Development Corporation

10.35Lease Agreement,  dated as of January 18, 1998,  between 2855 E. Cottonwood
     Parkway, L.C. and Mrs. Fields' Original Cookies, Inc.

10.37Amendment  to Supply  Agreement,  dated as of June 19, 1995 between Van Den
     Bergh Foods Company and Mrs. Fields, Inc.
     
10.38Stockholders'  Agreement,  dated as of September  19, 1997,  among The Mrs.
     Fields' Brand, Inc., and its stockholders

10.39Stock  Acquisition  Agreement,  dated as of September  2, 1997,  among Mrs.
     Fields' Holding Company, Inc., Pretzel Time, Inc. and Martin E. Lisiewski

10.40License  Agreement,  dated  as  of  March  1,  1992,  between  Mrs.  Fields
     Development Corporation and Marriott Corporation

10.41License  Agreement,  dated as of  October  28,  1993  between  Mrs.  Fields
     Development Corporation and Marriott Management Services, Corp.

10.43Stock  Acquisition  Agreement,  dated as of September  2, 1997,  among Mrs.
     Fields' Holding Company, Inc. Pretzel Time, Inc., and Martin E. Lisiewski

10.44Franchise  Agreement Addendum 2 and Area Development  Agreement Addendum 2,
     dated as of September 2, 1997,  between Pretzel Time, Inc. and Mrs. Fields'
     Original Cookies, Inc.
   
10.45Management  Agreement,  dated as of September 2, 1997, between Mrs. Fields'
     Original Cookies, Inc. and Pretzel Time, Inc.

10.46Stock  Purchase  Agreement,  dated as of  September  2, 1997,  between Mrs.
     Fields' Holding Company, Inc. and Martin E. Lisiewski

10.47Shareholder  Agreement,  dated as of September 2, 1997,  among Mrs. Fields'
     Holding Company, Inc., Martin E. Lisiewski and Pretzel Time, Inc.

10.48Employment Agreement,  dated as of September 2, 1997, between Pretzel Time,
     Inc. and Martin E. Lisiewski

10.49Area Development Agreement,  dated as of September 2, 1997, between Pretzel
     Time, Inc. and Mrs. Fields' Original Cookies, Inc.

10.50$500,000  Promissory Note, dated as of September 2, 1997, between martin E.
     Lisiewski and Mrs. Fields' Holding Company, Inc.

10.51Exchange  Agreement,  dated September 2, 1997, between Mrs. Fields' Holding
     Company, Inc. and Martin E. Lisiewski

10.52Registration  Rights  Agreement,  dated  September  2, 1997,  between  Mrs.
     Fields' Holding Company, Inc. and Martin E. Lisiewski

10.53Franchise  Development  Agreement,  dated  September 2, 1997,  between Mrs.
     Fields' Original Cookies, Inc. and Pretzel Time, Inc.

10.54Asset Purchase  Agreement,  dated July 23, 1997, among Mrs. Fields' Pretzel
     Concepts,  Inc.,  H&M  Concepts,  Inc.,  and The  Managing  Members  of H&M
     Concepts Ltd., Co.

10.55Exhibit A to the  Developing  Agent  Agreement,  dated  September  2, 1997,
     between Pretzel Time, Inc. and Mrs. Fields' Original Cookies, Inc.

10.56 Uniform Franchise Offering Circular of Pretzel Time, Inc.

10.57Exhibit B to the  Developing  Agent  Agreement,  dated  September  2, 1997,
     between Pretzel Time, Inc., and Mrs. Fields' Original Cookies, Inc.

10.62Assignment of Assets and  Assumption of Liabilities  Agreement,  dated July
     25,  1997,  between  H&M  Concepts  Ltd.,  Co.,  and Mrs.  Fields'  Pretzel
     Concepts, Inc.

<PAGE>



EXHIBIT (cont.)


10.64First  Amendment  to Operating  Agreement  for UVEST,  LLC,  dated July 25,
     1997, between Mrs. Fields' Pretzel Concepts, Inc. and NVEST Limited
  
10.65First Amendment to Operating Agreement for LV-H&M,  L.L.C.,  Dated July 25,
     1997, between Mrs. Fields' Pretzel Concepts, Inc. and Jean Jensen

10.69Lease Agreement,  dated March 2, 1995,  between Price Development  Company,
     Limited Partnership and Mrs. Fields Cookies

10.70Consulting Agreement,  dated November 26, 1996, between Debra J. Fields and
     Mrs. Fields' Original Cookies, Inc.

10.71Employment  Agreement,  dated May 7, 1997,  between Julie Byerlein and Mrs.
     Fields' Original Cookies, Inc.

10.72* Stock  Pledge  Agreement,  dated as of September  18, 1996,  between Mrs.
     Fields' Original Cookies, Inc. and The Bank of New York (collateral agent)

11.1 Statement re computation of per share earnings

12.1 Computation of ratio of earnings to fixed charges of Mrs.  Fields' Original
     Cookies, Inc.

23.1 Consent of Arthur Andersen LLP

23.2 Consent of Deloitte & Touche LLP

23.3*Consent of Skadden,  Arps,  Slate,  Meagher & Flom LLP (included in Exhibit
     5.1)

24.1 Power  of  Attorney  of  certain  officers  and  directors  of the  Company
     (included on signature pages hereto)

24.2 Power of  Attorney  of certain  officers  and  directors  of the  Guarantor
     (included on signature pages hereto)

25.1 Form T-1 Statement of Eligibility of The Bank of New York to act as trustee
     under the Indenture

25.2 Form T-1 Statement of Eligibility of The Bank of New York to act as trustee
     under the Guarantees

27.1 Financial Data Schedule (for SEC use only)

99.1* Form of Letter of Transmittal

99.2* Form of Notice of Guaranteed Delivery

99.3 Schedule II - Valuation and Qualifying Accounts

- --------
* To be filed by amendment.


ITEM 22. UNDERTAKINGS

         Each  of  the  undersigned  Registrants  hereby  undertakes  that,  for
purposes of  determining  any  liability  under the  Securities  Act of 1933, as
amended,  each filing of a Registrant's  annual report pursuant to Section 13(a)
or Section 15(d) of the Securities  Exchange Act of 1934 (and, where applicable,
each filing of an employee  benefit  plan's  annual  report  pursuant to Section
15(d) of the Securities  Exchange Act of 1934) that is incorporated by reference
in  this  Registration  Statement  shall  be  deemed  to be a  new  registration
statement  relating to the securities  offered herein,  and the offering of such
securities  at that time shall be deemed to be the  initial  bona fide  offering
thereof.

         Insofar as indemnification for liabilities arising under the Securities
Act of 1933 may be permitted to directors,  officers and controlling  persons of
each undersigned Registrant pursuant to the foregoing provisions,  or otherwise,
each  Registrant  has been  advised  that in the opinion of the  Securities  and
Exchange  Commission such  indemnification is against public policy as expressed
in the Act and is,  therefore,  unenforceable.  In the  event  that a claim  for
indemnification  against  such  liabilities  (other  than  the  payment  by each
undersigned  Registrant of expenses  incurred or paid by a director,  officer of
controlling  person of each Registrant in the successful  defense of any action,
suit or proceeding) is asserted by such director,  officer or controlling person
in connection with the securities being registered, each Registrant will, unless
in the  opinion of its counsel  the matter has been  settled by the  controlling
precedent,  submit to a court of appropriate  jurisdiction  the question whether
such  indemnification by it is against public policy as expressed in the Act and
will be governed by the final adjudication of such issue.

         The undersigned Registrants hereby undertake to respond to requests for
information  that is incorporated  by reference into the Prospectus  pursuant to
Item 4, 10(b), 11 or 13 of this Form, within one business day of receipt of such
request,  and to send the  incorporated  documents  by first class mail or other
equally prompt means.  This includes  information  contained in documents  filed
subsequent to the effective date of the registration  statement through the date
of responding to the request.

         The undersigned  Registrants  hereby  undertake to supply by means of a
post-effective  amendment  all  information  concerning a  transaction,  and the
company  being  acquired  or involved  therein,  that was not the subject of and
included in the registration statement when it became effective.


<PAGE>


         Pursuant  to the  requirements  of the  Securities  Act of  1933,  Mrs.
Fields'  Original  Cookies,  Inc.  certifies that it has  reasonable  grounds to
believe  that it meets all of the  requirements  for  filing on Form S-4 and has
duly  caused  this  registration  statement  to be signed  on its  behalf by the
undersigned, thereunto duly authorized, in Salt Lake City, State of Utah, on the
29 day of January, 1998.

                                             Mrs. Fields' Original Cookies, Inc.



                                                          By:/s/Larry A. Hodges
                                                                Larry A. Hodges
                                                                President/CEO


<PAGE>


POWER OF ATTORNEY
         We, the  undersigned  directors and officers of Mrs.  Fields'  Original
Cookies,  Inc. and each of us, do hereby  constitute and appoint Michael R. Ward
or L.  Tim  Pierce,  our true and  lawful  attorney  and  agent,  with  power of
substitution,  to do any and all acts and  things in our name and  behalf in our
capacities as directors and officers and to execute any and all  instruments for
us and in our names in the capacities  indicated above,  which said attorney and
agent may deem necessary or advisable to enable said  corporation to comply with
the  Securities  Act of  1933,  as  amended,  and  any  rules,  regulations  and
requirements of the Securities and Exchange  Commission (the  "Commission"),  in
connection  with  this  Registration  Statement  on  Form  S-4,  and any and all
amendments  to said  Registration  Statement  and all  instruments  necessary or
incidental  in  connection  therewith,   including  specifically,   but  without
limitation, power and authority to sign for us or any of us in our names, in the
capacities  indicated below, any and all amendments hereto, and to file the same
with the Commission. Said attorney shall have full power and authority to do and
perform  in the name and on  behalf of each of the  undersigned,  in any and all
capacities,  every  act  whatsoever  requisite  or  necessary  to be done in the
premises  as fully and to all intents  and  purposes as each of the  undersigned
might or could do in person,  hereby  ratifying  and  approving the acts of said
attorneys and each of them.


   Signature                     Title                                 Date


/s/Larry A. Hodges       President, Chief Executive Officer     January 29, 1998
(Larry A. Hodges)     and Director (Chief Executive Officer)


/s/L. Tim Pierce      Senior Vice President, Chief Financial    January 29, 1998
(L.   Tim Pierce)             Officer and Secretary 
                            (Chief Financial officer)


/s/Herbet S. Winokur   Chairman of the Board of Directors       January 29, 1998
(Herbert S. Winokur)


/s/Richard M. Ferry                 Director                    January 29, 1998
(Richard M. Ferry)


/s/Debbi Fields                     Director                    January 29, 1998
(Debbi Fields)


/s/Nathaniel A. Gregory             Director                    January 29, 1998
(Nathaniel A. Gregory)


/s/Walker Lewis                     Director                    January 29, 1998
(Walker Lewis)


/s/Peter W. Mullin                  Director                    January 29, 1998
(Peter W. Mullin)


 /s/Gilbert C. Osnos                Director                    January 29, 1998
(Gilbert C. Osnos)



<PAGE>



                                  EXHIBIT INDEX


EXHIBIT

1.1  Purchase  Agreement,  dated as of November 20, among Mrs.  Fields' Original
     Cookies,  Inc., The Mrs. Fields Brand, Inc., Jefferies & Company,  Inc. and
     BT Alex. Brown Incorporated
  
2.1* Agreement and Plan of Merger, dated as of November 26, 1997, by and between
     Mrs. Fields' Original Cookies, Inc. and Mrs. Fields' Pretzel Concepts, Inc.

2.2* Capital  Contribution  and Assumption  Agreement,  dated as of November 26,
     1997, by and between Mrs.  Fields' Holding  Company,  Inc. and Mrs. Fields'
     Original Cookies, Inc.

2.3* Capital  Contribution  Agreement,  dated as of November  26,  1997,  by and
     between Mrs.  Fields'  Original  Cookies,  Inc. and The Mrs. Fields' Brand,
     Inc.

2.4* Capital  Contribution  Agreement,  dated as of November  26,  1997,  by and
     between Mrs. Fields' Holding Company, Inc. and The Mrs. Fields' Brand, Inc.

2.5* Capital  Contribution  Agreement,  dated as of November  26,  1997,  by and
     between  Mrs.  Fields'  Holding  Company,  Inc. and Mrs.  Fields'  Original
     Cookies, Inc.

3.1  Restated  Certificate of Incorporation  of Mrs.  Fields' Original  Cookies,
     Inc.

3.2  Restated Certificate of Incorporation of The Mrs. Fields' Brand, Inc.

3.3  Certificate of Designations of the Mrs.  Fields' Brand,  Inc.,  dated as of
     September 18, 1996

3.4  By-Laws of Mrs. Fields' Original Cookies, Inc.

3.5  By-Laws of The Mrs. Fields' Brand, Inc.

4.1  Indenture,  dated as of November  26,  1997,  among Mrs.  Fields'  Original
     Cookies,  Inc., The Mrs. Fields' Brand,  Inc., and The Bank of New York, as
     Trustee

4.2  Form of Certificate of Senior Note (included as Exhibit A to Exhibit 4.1)

4.3  Registration Rights Agreement,  dated as of November 26, among Mrs. Fields'
     Original Cookies,  Inc., The Mrs. Fields Brand, Inc.,  Jefferies & Company,
     Inc. and BT Alex. Brown Incorporated

5.1* Opinion and consent of Skadden,  Arps,  Slate,  Meagher & Flom LLP to as to
     legality  of the New  Senior  Notes to be issued by Mrs.  Fields'  Original
     Cookies, Inc. and the New Guarantee to be issued by The Mrs. Fields' Brand,
     Inc.

10.1 Asset Purchase  Agreement,  dated as of August 7, 1996,  among Mrs.  Fields
     Development  Corporation,  The Mrs.  Fields' Brand,  Inc. and Capricorn II,
     L.P.

10.6 The Escrow Agreement, dated as of September 18, 1996, among The Bank of New
     York  (Trustee),  The Mrs.  Fields' Brand,  Inc., The Prudential  Insurance
     Company of America,  Principal  Mutual Life Insurance  Company,  Pruco Life
     Insurance Company and Contrarian Capital Advisors, L.L.C. (as agent)

10.7 Senior Note  Agreement,  dated as of  September  18,  1996,  among The Mrs.
     Fields' Brand, Inc., The Prudential Insurance Company of America, Principal
     Mutual Life Insurance Company,  Pruco Life Insurance Company and Contrarian
     Capital Advisors, L.L.C. (as agent)

10.10License  Agreement,  dated  as of  September  18,  1996,  between  The Mrs.
     Fields' Brand, Inc., and Mrs. Fields' Original Cookies, Inc.

10.11Asset Purchase  Agreement,  dated as of August 7, 1996,  among Mrs. Fields,
     Inc., Mrs. Fields' Original Cookies, Inc., and Capricorn Investors II, L.P.

10.13Copyright  Security  Agreement,  dated as of September 18, 1996, among Mrs.
     Fields' Original Cookies,  Inc., Mrs. Fields Cookies  Australia,  Fairfield
     Cookies, Inc., and The Bank of New York (collateral agent)

10.14Escrow  Agreement,  dated as of  September  18, 1996,  among  Chocamerican,
     Inc., The Prudential  Insurance  Company of America,  Principal Mutual Life
     Insurance  Company,  Pruco  Life  Insurance  Company,   Contrarian  Capital
     Advisors (as agent),  Mrs. Fields,  Inc., Mrs.  Fields'  Original  Cookies,
     Inc., and The Bank of New York

10.15Security  Agreement,  dated as of September  18, 1996,  among Mrs.  Fields'
     Original Cookies, Inc. and The Bank of New York (collateral agent)

10.16Stockholders'  Agreement,  dated as of August 7, 1996,  among Mrs.  Fields'
     Original   Cookies,   Inc.,  Mrs.  Fields'  Holding   Company,   Inc.,  and
     Chocamerican, Inc.

10.17Trademark  Security  Agreement,  dated as of September 18, 1996, among Mrs.
     Fields' Original  Cookies,  Inc. Mrs. Fields Cookies  Australia,  Fairfield
     Foods, Inc., and The Bank of New York (collateral agent)

10.18Amendment to Collateral Security  Agreement,  dated as of January 31, 1997,
     among Mrs. Fields' Original  Cookies,  Inc., Mrs. Fields' Other Names, Inc.
     and The Bank of New York (collateral agent)

10.19Amendment to Copyright  Security  Agreement,  dated as of January 31, 1997,
     among Mrs. Fields' Original Cookies,  Inc., Mrs. Fields Cookies  Australia,
     Fairfield Cookies, Inc., and The Bank of New York (collateral agent)

10.20First  Amendment to Loan Agreement,  dated as of January 31, 1997,  between
     Mrs. Fields' Original Cookies, Inc. and LaSalle National Bank (lender)

10.21$3,000,000  Revolving  Note,  dated as of January 31,  1997,  between  Mrs.
     Fields' Original Cookies, Inc. and LaSalle National Bank


<PAGE>


EXHIBIT (cont.)


10.22Amendment to Stock Pledge Agreement,  dated as of January 31, 1997, between
     Mrs. Fields' Original Cookies, Inc., and The Bank of New York
 
10.23Subordination  and Intercreditor  Agreement,  dated as of January 31, 1997,
     among LaSalle National Bank,  Chocamerican,  Inc., The Prudential Insurance
     Company of America,  Principal  Mutual Life Insurance  Company,  Pruco Life
     Insurance Company, Contrarian Capital Advisors, Mrs. Fields, Inc., and Mrs.
     Fields' Holding Company, Inc.

10.24Amendment to Trademark  Security  Agreement,  dated as of January 31, 1997,
     among Mrs. Fields' Original Cookies,  Inc., Mrs. Fields Cookies  Australia,
     Fairfield  Cookies,  Inc., Mrs. Fields' Other Names,  Inc., and The Bank of
     New York

10.25Amendment and Restated Collateral Agency Agreement, dated as of January 31,
     1997,  among  Chocamerican,  Inc.,  The  Prudential  Insurance  Company  of
     America,  Principal  Mutual Life  Insurance  Company,  Pruco Life Insurance
     Company,  Contrarian  Capital  Advisors,  L.L.C.,  Mrs.  Fields,  Inc. Mrs.
     Fields'  Holding  Company,  Inc.,  LaSalle  National Bank and Mrs.  Fields'
     Original Cookies, Inc.

10.26Supply  Distribution  Agreement,  dated as of September  26, 1996,  between
     Blueline  Distributing,  a division of Little Caesar Enterprises,  Inc. and
     Mrs. Fields, Inc.

10.27Amended  and  Restated  Marketing  Agreement,  dated as of January 9, 1997,
     between Mrs. Fields' Original Cookies, Inc. and Coca-Cola USA Fountain

10.28Employment Agreement,  dated as of October 1, 1997, between Michael R. Ward
     and Mrs. Fields' Original Cookies, Inc.

10.29Employment  Agreement,  dated as of October 1, 1997, between Pat Knotts and
     Mrs. Fields' Original Cookies, Inc.

10.30Employment  Agreement,  dated as of October 1, 1997, between L. Time Pierce
     and Mrs. Fields' Original Cookies, Inc.

10.31Employment  Agreement,  dated as of July 1, 1996,  between  Lawrence Hodges
     and Mrs. Fields' Original Cookies, Inc.

10.32Lease Agreement,  dated as of February 23, 1993, between The Equitable Life
     Assurance Society of the United States and Mrs. Fields Cookies

10.33Lease Agreement,  dated as of October 10, 1995,  between The Equitable Life
     Assurance Society of the United States and Mrs. Fields Cookies

10.34Letter of Agreement,  dated as of October 1, 1992, between United Airlines,
     Inc. and Mrs. Fields Development Corporation

10.35Lease Agreement,  dated as of January 18, 1998,  between 2855 E. Cottonwood
     Parkway, L.C. and Mrs. Fields' Original Cookies, Inc.

10.37Amendment  to Supply  Agreement,  dated as of June 19, 1995 between Van Den
     Bergh Foods Company and Mrs. Fields, Inc.

10.38Stockholders'  Agreement,  dated as of September  19, 1997,  among The Mrs.
     Fields' Brand, Inc., and its stockholders

10.39Stock  Acquisition  Agreement,  dated as of September  2, 1997,  among Mrs.
     Fields' Holding Company, Inc., Pretzel Time, Inc. and Martin E. Lisiewski

10.40 License
     Agreement,  dated as of March 1,  1992,  between  Mrs.  Fields  Development
     Corporation and Marriott  Corporation 

10.41License  Agreement,  dated as of  October  28,  1993  between  Mrs.  Fields
     Development Corporation and Marriott Management Services, Corp.

10.43Stock  Acquisition  Agreement,  dated as of September  2, 1997,  among Mrs.
     Fields' Holding Company, Inc. Pretzel Time, Inc., and Martin E. Lisiewski

10.44Franchise  Agreement Addendum 2 and Area Development  Agreement Addendum 2,
     dated as of September 2, 1997,  between Pretzel Time, Inc. and Mrs. Fields'
     Original Cookies, Inc.
    
10.45Management  Agreement,  dated as of September 2, 1997, between Mrs. Fields'
     Original Cookies, Inc. and Pretzel Time, Inc.

10.46Stock  Purchase  Agreement,  dated as of  September  2, 1997,  between Mrs.
     Fields' Holding Company, Inc. and Martin E. Lisiewski

10.47Shareholder  Agreement,  dated as of September 2, 1997,  among Mrs. Fields'
     Holding Company, Inc., Martin E. Lisiewski and Pretzel Time, Inc.

10.48Employment Agreement,  dated as of September 2, 1997, between Pretzel Time,
     Inc. and Martin E. Lisiewski

10.49Area Development Agreement,  dated as of September 2, 1997, between Pretzel
     Time, Inc. and Mrs. Fields' Original Cookies, Inc.

10.50$500,000  Promissory Note, dated as of September 2, 1997, between martin E.
     Lisiewski and Mrs. Fields' Holding Company, Inc.

10.51Exchange  Agreement,  dated September 2, 1997, between Mrs. Fields' Holding
     Company, Inc. and Martin E. Lisiewski


<PAGE>


EXHIBIT (cont.)


10.52Registration  Rights  Agreement,  dated  September  2, 1997,  between  Mrs.
     Fields' Holding Company, Inc. and Martin E. Lisiewski
   
10.53Franchise  Development  Agreement,  dated  September 2, 1997,  between Mrs.
     Fields' Original Cookies, Inc. and Pretzel Time, Inc.

10.54Asset Purchase  Agreement,  dated July 23, 1997, among Mrs. Fields' Pretzel
     Concepts,  Inc.,  H&M  Concepts,  Inc.,  and The  Managing  Members  of H&M
     Concepts Ltd., Co.

10.55Exhibit A to the  Developing  Agent  Agreement,  dated  September  2, 1997,
     between Pretzel Time, Inc. and Mrs. Fields' Original Cookies, Inc.

10.56 Uniform Franchise Offering Circular of Pretzel Time, Inc.

10.57Exhibit B to the  Developing  Agent  Agreement,  dated  September  2, 1997,
     between Pretzel Time, Inc., and Mrs. Fields' Original Cookies, Inc.

10.62Assignment of Assets and  Assumption of Liabilities  Agreement,  dated July
     25,  1997,  between  H&M  Concepts  Ltd.,  Co.,  and Mrs.  Fields'  Pretzel
     Concepts, Inc.

10.64First  Amendment  to Operating  Agreement  for UVEST,  LLC,  dated July 25,
     1997, between Mrs. Fields' Pretzel Concepts, Inc. and NVEST Limited

10.65First Amendment to Operating Agreement for LV-H&M,  L.L.C.,  Dated July 25,
     1997, between Mrs. Fields' Pretzel Concepts, Inc. and Jean Jensen

10.69Lease Agreement,  dated March 2, 1995,  between Price Development  Company,
     Limited Partnership and Mrs. Fields Cookies

10.70Consulting Agreement,  dated November 26, 1996, between Debra J. Fields and
     Mrs. Fields' Original Cookies, Inc.

10.71Employment  Agreement,  dated May 7, 1997,  between Julie Byerlein and Mrs.
     Fields' Original Cookies, Inc.

10.72* Stock  Pledge  Agreement,  dated as of September  18, 1996,  between Mrs.
     Fields' Original Cookies, Inc. and The Bank of New York (collateral agent)

11.1 Statement re computation of per share earnings

12.1 Computation of ratio of earnings to fixed charges of Mrs.  Fields' Original
     Cookies, Inc.

23.1 Consent of Arthur Andersen LLP

23.2 Consent of Deloitte & Touche LLP

23.3*Consent of Skadden,  Arps,  Slate,  Meagher & Flom LLP (included in Exhibit
     5.1)

24.1 Power  of  Attorney  of  certain  officers  and  directors  of the  Company
     (included on signature pages hereto)

24.2 Power of  Attorney  of certain  officers  and  directors  of the  Guarantor
     (included on signature pages hereto)

25.1 Form T-1 Statement of Eligibility of The Bank of New York to act as trustee
     under the Indenture

25.2 Form T-1 Statement of Eligibility of The Bank of New York to act as trustee
     under the Guarantees

27.1 Financial Data Schedule (for SEC use only)

99.1* Form of Letter of Transmittal

99.2* Form of Notice of Guaranteed Delivery

99.3 Schedule II - Valuation and Qualifying Accounts

- --------
* To be filed by amendment.

  


                       MRS. FIELDS' ORIGINAL COOKIES, INC.
                            MRS. FIELDS' BRANDS, INC.




                                  $100,000,000
                          Aggregate Principal Amount of
                           10?% Senior Notes due 2004




                      ------------------------------------

                               PURCHASE AGREEMENT

                          DATED AS OF NOVEMBER 20, 1997

                      ------------------------------------














JEFFERIES & COMPANY, INC.                           BT ALEX. BROWN INCORPORATED




<PAGE>



                                                    $100,000,000
                          Aggregate Principal Amount of
                           10?% Senior Notes due 2004

                                       of

                       MRS. FIELDS' ORIGINAL COOKIES, INC.

                               PURCHASE AGREEMENT


                                                               November 20, 1997
JEFFERIES & COMPANY, INC.
BT ALEX. BROWN INCORPORATED
  c/o    Jefferies & Company, Inc.
         11100 Santa Monica Boulevard
         Los Angeles, California 90025

Ladies and Gentlemen:

Mrs. Fields'  Original  Cookies,  Inc., a Delaware  corporation (the ?Company?),
proposes to issue and sell to  Jefferies & Company,  Inc.  (?Jefferies?)  and BT
Alex.   Brown   Incorporated   (?BT?)  (each,  an  ?Initial   Purchaser,?   and,
collectively,   the  ?Initial  Purchasers?)  an  aggregate  of  $100,000,000  in
principal amount of its 10?% Senior Notes due 2004 (the ?Senior Notes?), subject
to the terms and conditions set forth herein.  The Senior Notes are to be issued
pursuant to the provisions of an indenture (the ?Indenture?),  to be dated as of
the Closing Date (as defined), among the Company, the Guarantor (as defined) and
The Bank of New York,  as trustee  (the  ?Trustee?).  The  Senior  Notes and the
Exchange  Notes (as  defined)  issuable in exchange  therefor  are  collectively
referred to herein as the ?Notes.? The Notes will be guaranteed (the ?Guarantee?
and, together with any future guarantees of the Notes, the ?Guarantees?) by Mrs.
Fields' Brands,  Inc., a Delaware  corporation (the  ?Guarantor,?  and, together
with any future  guarantors of the Notes, the  ?Guarantors?).  Capitalized terms
used but not defined  herein shall have the meanings  given to such terms in the
Indenture.

         Concurrent with the offering of the Senior Notes (the ?Offering?),  the
Company will (i) acquire  substantially  all of the assets of H&M Concepts Ltd.,
Co., an Idaho limited liability company, and its subsidiaries (together,  ?H&M?)
through a merger with Mrs. Fields' Pretzel  Concepts,  Inc., a subsidiary of MFH
(as defined),  and 56% of the common stock of Pretzel Time Inc., a  Pennsylvania
corporation  (?Pretzel  Time?),  from Mrs.  Fields  Holdings,  Inc.,  a Delaware
corporation (?MFH?),  and assume certain liabilities,  obligations and rights in
connection therewith (the ?Pretzel  Contributions?),  and (ii) refinance certain
existing  indebtedness  of the Company  and its  subsidiaries  and make  certain
payments as described in the Offering Circular (as defined)  (collectively,  the
?Refinancing?).  The Pretzel  Contributions and the Refinancing are collectively
referred to herein as the  ?Transactions.?  The net  proceeds  from the Offering
will be used by the  Company  to fund,  and the  Offering  is  conditioned  upon
consummation of, the Transactions.  Unless the context otherwise  requires,  for
purposes of this  Agreement,  Pretzel Time shall be deemed to be a subsidiary of
the Company,  and the assets of H&M shall be deemed to be assets of the Company.
The  Guarantor  and  Pretzel  Time are herein  collectively  referred  to as the
?Material Subsidiaries.?


<PAGE>



         1. Offering Circular.  The Senior Notes will be offered and sold to the
Initial  Purchasers  pursuant to one or more  exemptions  from the  registration
requirements  under the  Securities  Act of 1933,  as amended  (the  ?Securities
Act?).  The Company  and the  Guarantor  have  prepared a  preliminary  offering
memorandum,  dated November 6, 1997 (the ?Preliminary  Offering Circular?) and a
final offering  memorandum,  dated November 20, 1997 (the ?Offering  Circular?),
relating to the Senior Notes and the Guarantees.

         Upon original issuance  thereof,  and until such time as the same is no
longer required pursuant to the Indenture,  the Senior Notes (and all securities
issued in exchange therefor, in substitution thereof or upon conversion thereof)
shall bear the following legend:

         ?THIS  SECURITY  (OR ITS  PREDECESSOR)  EVIDENCED  HEREBY  HAS NOT BEEN
         REGISTERED  UNDER THE U.S.  SECURITIES  ACT OF 1933,  AS  AMENDED  (THE
         ?SECURITIES ACT?), AND, ACCORDINGLY,  MAY NOT BE OFFERED, SOLD, PLEDGED
         OR  OTHERWISE  TRANSFERRED  WITHIN THE UNITED  STATES OR TO, OR FOR THE
         ACCOUNT OR BENEFIT OF, U.S. PERSONS,  EXCEPT AS SET FORTH BELOW. BY ITS
         ACQUISITION  HEREOF OR OF A BENEFICIAL  INTEREST HEREIN, THE HOLDER (1)
         REPRESENTS THAT (A) IT IS A ?QUALIFIED INSTITUTIONAL BUYER? (AS DEFINED
         IN RULE 144A UNDER THE SECURITIES  ACT)(A  ?QIB?),  (B) IT IS ACQUIRING
         THIS SECURITY IN AN OFFSHORE  TRANSACTION IN COMPLIANCE WITH REGULATION
         S UNDER THE  SECURITIES ACT OR (C) IT IS AN  INSTITUTIONAL  ?ACCREDITED
         INVESTOR? (AS DEFINED IN RULE 501(A)(1),  (2), (3) OR (7) OF REGULATION
         D UNDER THE SECURITIES ACT (AN ?ACCREDITED INVESTOR?),  (2) AGREES THAT
         IT WILL NOT RESELL OR OTHERWISE  TRANSFER THIS  SECURITY  EXCEPT (A) TO
         THE COMPANY OR ANY OF ITS SUBSIDIARIES, (B) TO A PERSON WHOM THE SELLER
         REASONABLY  BELIEVES IS A QIB PURCHASING FOR ITS OWN ACCOUNT OR FOR THE
         ACCOUNT OF A QIB IN A TRANSACTION MEETING THE REQUIREMENTS OF RULE 144A
         UNDER THE SECURITIES  ACT, (C) IN AN OFFSHORE  TRANSACTION  MEETING THE
         REQUIREMENTS  OF RULE 904 OF THE  SECURITIES  ACT, (D) IN A TRANSACTION
         MEETING THE  REQUIREMENTS  OF RULE 144 UNDER THE SECURITIES ACT, (E) TO
         AN ACCREDITED  INVESTOR  THAT,  PRIOR TO SUCH  TRANSFER,  FURNISHES THE
         TRUSTEE  A  SIGNED  LETTER  CONTAINING  CERTAIN   REPRESENTATIONS   AND
         AGREEMENTS RELATING TO THE TRANSFER OF THIS SECURITY (THE FORM OF WHICH
         CAN BE OBTAINED  FROM THE TRUSTEE)  AND, IF SUCH TRANSFER IS IN RESPECT
         OF AN AGGREGATE  PRINCIPAL AMOUNT OF SECURITIES LESS THAN $250,000,  AN
         OPINION OF COUNSEL  ACCEPTABLE  TO THE COMPANY THAT SUCH TRANSFER IS IN
         COMPLIANCE  WITH THE  SECURITIES  ACT, (F) IN  ACCORDANCE  WITH ANOTHER
         EXEMPTION FROM THE REGISTRATION REQUIREMENTS OF THE SECURITIES ACT (AND
         BASED  UPON AN OPINION OF COUNSEL  ACCEPTABLE  TO THE  COMPANY)  OR (G)
         PURSUANT TO AN EFFECTIVE  REGISTRATION  STATEMENT AND, IN EACH CASE, IN
         ACCORDANCE  WITH THE  APPLICABLE  SECURITIES  LAWS OF ANY  STATE OF THE
         UNITED STATES OR ANY OTHER APPLICABLE  JURISDICTION AND (3) AGREES THAT
         IT WILL  DELIVER TO EACH  PERSON TO WHOM THIS  SECURITY  OR AN INTEREST
         HEREIN IS  TRANSFERRED  A NOTICE  SUBSTANTIALLY  TO THE  EFFECT OF THIS
         LEGEND. AS USED HEREIN,  THE TERMS ?OFFSHORE  TRANSACTION?  AND ?UNITED
         STATES?  HAVE THE  MEANINGS  GIVEN TO THEM BY RULE 902 OF  REGULATION S
         UNDER THE SECURITIES ACT. THE INDENTURE CONTAINS A PROVISION  REQUIRING
         THE  TRUSTEE  TO  REFUSE  TO  REGISTER  ANY  TRANSFER  OF THIS  NOTE IN
         VIOLATION OF THE FOREGOING.?
<PAGE>

         2.   Agreements   to  Sell   and   Purchase.   On  the   basis  of  the
representations,  warranties  and  covenants  contained in this  Agreement,  and
subject to the terms and  conditions  contained  herein,  the Company  agrees to
issue and sell to the  Initial  Purchasers,  and the Initial  Purchasers  agree,
severally and not jointly,  to purchase from the Company,  the principal amounts
of  Senior  Notes set  forth  opposite  the name of such  Initial  Purchaser  on
Schedule  A hereto at a  purchase  price  equal to 97% of the  principal  amount
thereof (the ?Purchase Price?).  In addition,  Jefferies and BT shall receive an
advisory  fee from the  Company in an  aggregate  amount of  $550,000,  of which
Jefferies  will receive  $150,000 and BT will receive  $400,000  (the  ?Advisory
Fee?).

         3. Terms of Offering.  The Initial  Purchasers have advised the Company
that the  Initial  Purchasers  will make offers (the  ?Exempt  Resales?)  of the
Senior  Notes  purchased  hereunder  on the  terms  set  forth  in the  Offering
Circular,  as amended or  supplemented,  solely to (i) persons  whom the Initial
Purchasers reasonably believe to be ?qualified  institutional buyers? as defined
in Rule 144A under the  Securities Act (?QIBs?) and (ii) not more than ten other
institutional  ?accredited  investors,?  as defined in Rule 501(a)(1),(2),(3) or
(7) of Regulation D under the Securities Act, that make certain  representations
and agreements to the Company (each, an ?Accredited  Institution?)(such  persons
specified  in clauses  (i) and (ii) being  referred  to herein as the  ?Eligible
Purchasers?).  The Initial  Purchasers  will offer the Senior  Notes to Eligible
Purchasers  initially at a price equal to 100% of the principal  amount thereof.
Such price may be changed at any time without notice.

         Holders  (including  subsequent  transferees)  of the Senior Notes will
have the registration rights set forth in the registration rights agreement (the
?Registration Rights Agreement?), to be dated the Closing Date, in substantially
the form of  Exhibit  A  hereto,  for so long as such  Senior  Notes  constitute
?Transfer  Restricted  Securities?   (as  defined  in  the  Registration  Rights
Agreement).  Pursuant to the Registration Rights Agreement,  the Company and the
Guarantor will agree to file with the Securities  and Exchange  Commission  (the
?Commission?)  under the  circumstances  set forth  therein,  (i) a registration
statement under the Securities Act (the ?Exchange Offer Registration Statement?)
relating to the Company's 10?% Senior Notes due 2004,  having terms identical to
those of the Senior Notes (the ?Exchange Notes?), and guarantees of the Exchange
Notes to be offered in  exchange  for the Senior  Notes  (such offer to exchange
being referred to as the ?Exchange  Offer?) and the Guarantees  thereof and (ii)
if applicable,  a shelf  registration  statement  pursuant to Rule 415 under the
Securities  Act (the  ?Shelf  Registration  Statement?  and,  together  with the
Exchange Offer Registration Statement,  the ?Registration  Statements?) relating
to the resale by certain  holders  of the  Senior  Notes,  and to use their best
efforts  to  cause  such  Registration  Statements  to be  declared  and  remain
effective  and usable  for the  periods  specified  in the  Registration  Rights
Agreement and to consummate the Exchange Offer.  This Agreement,  the Indenture,
the Senior Notes,  the  Guarantees  and the  Registration  Rights  Agreement are
hereinafter sometimes referred to collectively as the ?Operative Documents.?
<PAGE>

         4.       Delivery and Payment.

         (a)  Delivery  of, and payment of the  Purchase  Price for,  the Senior
Notes  and  payment  by the  Company  of the  Advisory  Fee shall be made at the
offices of Latham & Watkins at 885 Third Avenue,  New York,  New York 10022,  or
such other  location as may be mutually  acceptable.  Such delivery and payments
shall be made at 9:00 a.m.  New York City time,  on November 26, 1997 or at such
other time as shall be agreed upon by the Initial  Purchasers  and the  Company.
The time and date of such  delivery  and the  payments  are  herein  called  the
?Closing Date.?

         (b)  Senior  Notes  sold by the  Initial  Purchasers  to  QIBs  will be
represented by one or more Senior Notes in definitive global form, registered in
the name of Cede & Co.,  as nominee of The  Depository  Trust  Company  (?DTC?),
having an aggregate  principal amount  corresponding to the aggregate  principal
amount of the Senior Notes sold to such QIBs (collectively,  the ?Global Note?).
Senior Notes sold by the Initial  Purchasers to Accredited  Institutions will be
represented  by one or more Senior Notes in definitive  form,  registered in the
name of such  Accredited  Institutions,  having an  aggregate  principal  amount
corresponding to the aggregate principal amount of the Senior Notes sold to such
Accredited Institutions  (collectively,  the ?Accredited Institution Note?). The
Global  Note and the  Accredited  Institution  Note  shall be  delivered  by the
Company to the Initial Purchasers (or as the Initial Purchasers direct), in each
case with any transfer taxes thereon duly paid by the Company,  against  payment
by the Initial  Purchasers  of the Purchase  Price  thereof by wire  transfer in
same-day  funds to the order of the Company.  The Global Note and the Accredited
Institution  Note  shall  be  made  available  to  the  Initial  Purchasers  for
inspection  not later than 9:30 a.m.,  New York City time,  on the  business day
immediately preceding the Closing Date.

         5. Agreements of the Company and the Guarantor. Each of the Company and
the Guarantor hereby agrees with the Initial Purchasers as follows:

         (a) To advise the Initial Purchasers  promptly and, if requested by the
Initial Purchasers,  confirm such advice in writing,  (i) of the issuance by any
state securities  commission of any stop order  suspending the  qualification or
exemption  from  qualification  of any Senior  Notes for offering or sale in any
jurisdiction  designated  by the Initial  Purchasers  pursuant  to Section  5(e)
hereof,  or the initiation of any proceeding by any state securities  commission
or any other federal or state regulatory  authority for such purpose and (ii) of
the happening of any event during the period  referred to in Section 5(c) hereof
that makes any  statement of a material  fact made in the  Preliminary  Offering
Circular or the Offering  Circular  untrue or that  requires any additions to or
changes in the Preliminary  Offering  Circular or the Offering Circular in order
to make the statements  therein not  misleading.  The Company shall use its best
efforts to  prevent  the  issuance  of any stop  order or order  suspending  the
qualification  or exemption of any Senior  Notes under any state  securities  or
Blue Sky laws  and,  if at any time any  state  securities  commission  or other
federal  or state  regulatory  authority  shall  issue an order  suspending  the
qualification  or exemption of any Senior  Notes under any state  securities  or
Blue Sky laws,  the Company shall use its best efforts to obtain the  withdrawal
or lifting of such order at the earliest possible time.

         (b) At any time  prior  to the  completion  of  Exempt  Resales  by the
Initial  Purchasers,  to furnish  the Initial  Purchasers  as many copies of the
Preliminary  Offering Circular and the Offering Circular,  and any amendments or
supplements  thereto, as the Initial Purchasers may reasonably request.  Subject
to the Initial Purchasers'  compliance with their representations and warranties
and agreements set forth in Section 7 hereof, the Company consents to the use of
the Preliminary Offering Circular and the Offering Circular,  and any amendments
and supplements  thereto required pursuant hereto, by the Initial  Purchasers in
connection with Exempt Resales.
<PAGE>

         (c) At any time  prior  to the  completion  of  Exempt  Resales  by the
Initial  Purchasers  and in  connection  with  market-making  activities  of the
Initial  Purchasers for so long as any Senior Notes are outstanding,  (i) not to
make any amendment or  supplement to the Offering  Circular of which the Initial
Purchasers  shall not  previously  have  been  advised  or to which the  Initial
Purchasers shall reasonably  object (within five business days after receiving a
copy  thereof)  after  being so advised  and (ii) to prepare  promptly  upon the
Initial  Purchasers'  reasonable  request,  any  amendment or  supplement to the
Offering  Circular  which may be necessary or advisable in connection  with such
Exempt Resales or such market-making activities.

         (d) If, during the period referred to in Section 5(c) hereof, any event
shall occur or  condition  shall  exist as a result of which,  in the opinion of
counsel to the Initial  Purchasers,  it becomes necessary to amend or supplement
the Offering Circular in order to make the statements  therein,  in the light of
the  circumstances  when such  Offering  Circular  is  delivered  to an Eligible
Purchaser,  not  misleading,  or if, in the  opinion of  counsel to the  Initial
Purchasers,  it is necessary  to amend or  supplement  the Offering  Circular to
comply with any applicable law, forthwith to prepare an appropriate amendment or
supplement  to such  Offering  Circular so that the  statements  therein,  as so
amended or supplemented,  will not, in the light of the circumstances when it is
so delivered, be misleading,  or so that such Offering Circular will comply with
applicable law, and to furnish to the Initial  Purchasers and such other persons
as the Initial  Purchasers  may designate  such number of copies  thereof as the
Initial Purchasers may reasonably request.

         (e) Prior to the sale of all Senior Notes pursuant to Exempt Resales as
contemplated hereby, to cooperate with the Initial Purchasers and counsel to the
Initial  Purchasers in connection with the  registration or qualification of the
Senior Notes for offer and sale to the Initial Purchasers and pursuant to Exempt
Resales  under  the  securities  or Blue Sky laws of such  jurisdictions  as the
Initial  Purchasers may reasonably request and to continue such qualification in
effect so long as  required  for Exempt  Resales  and to file such  consents  to
service of process or other  documents  as may be  necessary  in order to effect
such  registration or  qualification;  provided that neither the Company nor the
Guarantor shall be required in connection  therewith to register or qualify as a
foreign  corporation in any  jurisdiction in which it is not now so qualified or
to take any  action  that  would  subject  it to  general  consent to service of
process or taxation in any jurisdiction in which it is not now so subject.

         (f) So long as the Notes are  outstanding,  to furnish  to the  Initial
Purchasers  as soon as available  copies of all reports or other  communications
furnished  by the  Company or any of the  Guarantors  to the holders of Notes or
furnished to or filed with the Commission or any national securities exchange on
which any class of securities of the Company or any of the  Guarantors is listed
and such other publicly available information  concerning the Company and/or its
subsidiaries as the Initial Purchasers may reasonably request.
<PAGE>

         (g) So long as any of the Senior  Notes remain  outstanding  and during
any period in which the Company and the Guarantors are not subject to Section 13
or 15(d) of the  Securities  Exchange  Act of 1934,  as amended  (the  ?Exchange
Act?),  to make  available to any holder of Senior Notes in connection  with any
sale  thereof  and any  prospective  purchaser  of such  Senior  Notes from such
holder, the information (?Rule 144A Information?)
required by Rule 144A(d)(4) under the Securities Act.

         (h) Whether or not the transactions  contemplated in this Agreement are
consummated  or this  Agreement  is  terminated,  to pay or cause to be paid all
expenses  incident to the  performance of the obligations of the Company and the
Guarantor  under  this  Agreement,  including  (i) the fees,  disbursements  and
expenses of counsel to the  Company and the  Guarantor  and  accountants  of the
Company and the Guarantor in connection with the sale and delivery of the Senior
Notes to the Initial  Purchasers and pursuant to Exempt  Resales,  and all other
fees or  expenses  in  connection  with the  preparation,  printing,  filing and
distribution of the Preliminary Offering Circular, the Offering Circular and all
amendments  and  supplements  to  any  of  the  foregoing  (including  financial
statements)  specified  in Section  5(b) and 5(c) hereof  prior to or during the
period  specified in Section 5(c) hereof,  including the mailing and delivery of
copies  thereof to the Initial  Purchasers in the quantities  specified  herein,
(ii) all costs and  expenses  related to the transfer and delivery of the Senior
Notes to the Initial  Purchasers and pursuant to Exempt  Resales,  including any
transfer  or other  taxes  payable  thereon,  (iii)  all  costs of  printing  or
producing this Agreement, the other Operative Documents and any other agreements
or documents in connection with the offering,  purchase, sale or delivery of the
Senior  Notes,  (iv)  all  expenses  in  connection  with  the  registration  or
qualification  of the Senior Notes and the  Guarantees  for offer and sale under
the  securities or Blue Sky laws of the several states and all costs of printing
or producing any preliminary and  supplemental  Blue Sky memoranda in connection
therewith  (including the filing fees and fees and  disbursements of counsel for
the Initial Purchasers in connection with such registration or qualification and
memoranda relating thereto), (v) the cost of printing certificates  representing
the Senior  Notes and the  Guarantees,  (vi) all  expenses  and listing  fees in
connection  with  the  application  for  quotation  of the  Senior  Notes in the
National  Association of Securities  Dealers,  Inc. (?NASD?) Automated Quotation
System - PORTAL  (?PORTAL?),  (vii) the fees and expenses of the Trustee and the
Trustee's  counsel  in  connection  with  the  Indenture,   the  Notes  and  the
Guarantees, (viii) the costs and charges of any transfer agent, registrar and/or
depositary  (including  DTC),  (ix) any fees charged by rating  agencies for the
rating of the Notes,  (x) all costs and expenses of the  Exchange  Offer and any
Registration Statement, as set forth in the Registration Rights Agreement,  (xi)
all out-of-pocket expenses incurred by Jefferies in connection with its services
rendered and to be rendered under the letter agreement,  dated October 21, 1997,
between the Company and Jefferies (including,  without limitation,  the fees and
disbursements  of  Jefferies'  counsel,   travel  and  lodging  expenses,   word
processing charges,  messenger and duplicating services,  facsimile expenses and
other customary  expenditures) up to a maximum amount of $450,000, and (xii) all
other costs and expenses  incident to the  performance of the obligations of the
Company and the Guarantor hereunder for which provision is not otherwise made in
this Section.

         (i) To use its best efforts to effect the inclusion of the Senior Notes
in PORTAL and to maintain  the listing of the Senior Notes on PORTAL for so long
as the Senior Notes are outstanding.
<PAGE>

         (j) To obtain the  approval  of DTC for  ?book-entry?  transfer  of the
Notes, and to comply with all of its agreements set forth in the  representation
letters of the Company and the Guarantors to DTC relating to the approval of the
Notes by DTC for ?book-entry? transfer.

         (k) During the period  beginning on the date hereof and  continuing  to
and  including  the  Closing  Date,  not to  offer,  sell,  contract  to sell or
otherwise  transfer  or dispose  of any debt  securities  of the  Company or the
Guarantor or any  warrants,  rights or options to purchase or otherwise  acquire
debt  securities  of the Company or the Guarantor  substantially  similar to the
Senior  Notes  and the  Guarantees  (other  than (i) the  Senior  Notes  and the
Guarantee and (ii) commercial  paper issued in the ordinary course of business),
without the prior written consent of the Initial Purchasers.

         (l) Not to sell,  offer for sale or solicit  offers to buy or otherwise
negotiate  in respect of any security  (as defined in the  Securities  Act) that
would be integrated with the sale of the Senior Notes to the Initial  Purchasers
or pursuant to Exempt Resales in a manner that would require the registration of
any such sale of the Senior Notes under the Securities Act.

         (m) To use its best  efforts to do and perform  all things  required or
necessary  to be done and  performed  under  this  Agreement  by it prior to the
Closing  Date and to satisfy all  conditions  precedent  to the  delivery of the
Senior Notes and the Guarantee.

         6.  Representations,  Warranties  and Agreements of the Company and the
Guarantor. As of the date hereof, each of the Company and the Guarantor, jointly
and  severally,  represents  and  warrants  to, and  agrees  with,  the  Initial
Purchasers that:

         (a) The Preliminary  Offering Circular did not, as of the date thereof,
and the Offering Circular does not, as of the date thereof,  and will not, as of
the Closing Date, and any supplement or amendment to the Offering  Circular,  as
of the date  thereof and as of the Closing  Date,  will not,  contain any untrue
statement of a material  fact or omit to state any material  fact required to be
stated therein or necessary to make the statements  therein, in the light of the
circumstances  under  which  they were made,  not  misleading,  except  that the
representations  and warranties  contained in this paragraph (a) shall not apply
to  statements in or omissions  from the  Preliminary  Offering  Circular or the
Offering   Circular  (or  any  supplement  or  amendment   thereto)  based  upon
information  relating  to the  Initial  Purchasers  furnished  to the Company in
writing by the  Initial  Purchasers  expressly  for use  therein  (the  ?Initial
Purchasers'  Information?).  The parties hereto  acknowledge  and agree that the
Initial Purchasers'  Information  consists solely of the statements with respect
to  stabilization  set  forth in the  fifth  full  paragraph  on page ii and the
statements set forth under the caption ?Plan of Distribution? in the Preliminary
Offering Circular and the Offering Circular. No stop order preventing the use of
the Preliminary Offering Circular or the Offering Circular,  or any amendment or
supplement  thereto,  or any  order  asserting  that  any  of  the  transactions
contemplated by this Agreement are subject to the  registration  requirements of
the Securities Act, has been issued.
<PAGE>

         (b)  Each of the  Company  and  Material  Subsidiaries  has  been  duly
incorporated,  is validly  existing as a corporation  in good standing under the
laws of its  jurisdiction  of  incorporation  and has the  corporate  power  and
authority  to carry on its business as  described  in the  Preliminary  Offering
Circular and the Offering Circular and to own, lease and operate its properties,
and each is duly  qualified  and is in good  standing  as a foreign  corporation
authorized  to do  business  in each  jurisdiction  in which  the  nature of its
business or its ownership or leasing of property  requires  such  qualification,
except  where the  failure  to be so  qualified  would  not (i) have a  material
adverse  effect on the business,  prospects,  financial  condition or results of
operations of the Company and its  subsidiaries,  taken as a whole, or (ii) draw
into question the validity of this Agreement or the other Operative Documents (a
?Material Adverse Effect?).

         (c) All  outstanding  shares of capital  stock of the Company have been
duly  authorized and validly issued and are fully paid,  non-assessable  and not
subject to any preemptive or similar rights.

         (d) The entities listed on Schedule B hereto are the only subsidiaries,
direct or indirect,  of the Company.  All of the  outstanding  shares of capital
stock of each of the Company?s  Material  Subsidiaries have been duly authorized
and validly issued and are fully paid and  non-assessable,  and are owned by the
Company, directly or indirectly through one or more subsidiaries (other than 44%
of the shares of common stock of Pretzel  Time),  free and clear of any security
interest,  claim,  lien,  encumbrance or adverse interest of any nature (each, a
?Lien?).  No  subsidiary  listed on Schedule B hereto,  other than the  Material
Subsidiaries,  is a  ?significant  subsidiary?  of the  Company (as such term is
defined in Rule 1-02 of Regulation S-X under the Securities Act).

         (e) The Company and its subsidiaries do not have any ownership interest
in any joint venture.

         (f) This Agreement has been duly authorized,  executed and delivered by
the Company and the Guarantor.

         (g) The  Indenture  has been duly  authorized  by the  Company  and the
Guarantor  and,  when the  Indenture has been duly executed and delivered by the
Company and the Guarantor,  the Indenture will be a valid and binding  agreement
of the  Company  and the  Guarantor,  enforceable  against  the  Company and the
Guarantor in accordance with its terms except as (i) the enforceability  thereof
may be limited by bankruptcy,  insolvency or similar laws  affecting  creditors?
rights  generally  and (ii)  rights  of  acceleration  and the  availability  of
equitable   remedies  may  be  limited  by  equitable   principles   of  general
applicability.
<PAGE>

         (h) The Senior  Notes have been duly  authorized  and,  when the Senior
Notes have been  issued,  executed  and  authenticated  in  accordance  with the
provisions  of the  Indenture  and  delivered  to and  paid  for by the  Initial
Purchasers in accordance with the terms of this Agreement, the Senior Notes will
be  entitled  to the  benefits  of the  Indenture  and will be valid and binding
obligations of the Company,  enforceable in accordance with their terms,  except
as (i) the  enforceability  thereof may be limited by bankruptcy,  insolvency or
similar  laws  affecting   creditors?   rights  generally  and  (ii)  rights  of
acceleration  and the  availability  of  equitable  remedies  may be  limited by
equitable principles of general  applicability.  On the Closing Date, the Senior
Notes will conform as to legal matters to the description  thereof  contained in
the Offering Circular.

         (i) The Exchange Notes have been duly  authorized by the Company.  When
the Exchange Notes are issued, executed and authenticated in accordance with the
terms of the  Exchange  Offer and the  Indenture,  the  Exchange  Notes  will be
entitled  to the  benefits  of the  Indenture  and will be the valid and binding
obligations of the Company,  enforceable  against the Company in accordance with
their  terms,  except  as (i)  the  enforceability  thereof  may be  limited  by
bankruptcy, insolvency or similar laws affecting creditors' rights generally and
(ii) rights of acceleration  and the  availability of equitable  remedies may be
limited by equitable principles of general applicability.

         (j) The  Guarantee to be endorsed on the Senior Notes by the  Guarantor
has been duly  authorized by the Guarantor  and, when the Senior Notes have been
issued,  executed  and  authenticated  in  accordance  with  the  Indenture  and
delivered to and paid for by the Initial Purchasers in accordance with the terms
of this  Agreement,  the  Guarantee of the  Guarantor  endorsed  thereon will be
entitled  to the  benefits  of the  Indenture  and will be the valid and binding
obligation  of the  Guarantor,  enforceable  against the Guarantor in accordance
with its  terms,  except as (i) the  enforceability  thereof  may be  limited by
bankruptcy, insolvency or similar laws affecting creditors' rights generally and
(ii) rights of acceleration  and the  availability of equitable  remedies may be
limited by equitable principles of general  applicability.  On the Closing Date,
the  Guarantees  to be  endorsed  on the Senior  Notes will  conform as to legal
matters to the description thereof contained in the Offering Circular.

         (k) The Guarantee to be endorsed on the Exchange Notes by the Guarantor
has been duly authorized by the Guarantor and, when the Exchange Notes have been
issued,  executed and authenticated in accordance with the terms of the Exchange
Offer and the Indenture, the Guarantee of the Guarantor endorsed thereon will be
entitled  to the  benefits  of the  Indenture  and will be the valid and binding
obligation  of the  Guarantor,  enforceable  against the Guarantor in accordance
with its  terms,  except as (i) the  enforceability  thereof  may be  limited by
bankruptcy, insolvency or similar laws affecting creditors' rights generally and
(ii) rights of acceleration  and the  availability of equitable  remedies may be
limited by  equitable  principles  of general  applicability.  When the Exchange
Notes are issued,  authenticated and delivered, the Guarantees to be endorsed on
the Exchange Notes will conform as to legal matters to the  description  thereof
in the Offering Circular.
<PAGE>

         (l) The  Registration  Rights Agreement has been duly authorized by the
Company and the Guarantor and, when the  Registration  Rights Agreement has been
duly executed and delivered by the Company and the Guarantor,  the  Registration
Rights  Agreement  will be a valid and binding  agreement of the Company and the
Guarantor,  enforceable against the Company and the Guarantor in accordance with
its  terms,  except  as  (i)  the  enforceability  thereof  may  be  limited  by
bankruptcy, insolvency or similar laws affecting creditors' rights generally and
(ii) rights of acceleration  and the  availability of equitable  remedies may be
limited by equitable principles of general  applicability.  On the Closing Date,
the  Registration  Rights  Agreement  will  conform  as to legal  matters to the
description thereof in the Offering Circular.

         (m)  Neither the Company  nor any of its  Material  Subsidiaries  is in
violation of its respective  charter or bylaws or in default in the  performance
of any obligation,  agreement, covenant or condition contained in any indenture,
loan  agreement,  mortgage,  lease  or other  agreement  or  instrument  that is
material to the  Company and its  Material  Subsidiaries,  taken as a whole,  to
which the Company or any of its  subsidiaries is a party or by which the Company
or any of its Material Subsidiaries or their respective property is bound.

         (n) The execution,  delivery and  performance of this Agreement and the
other  Operative  Documents by the Company and the Guarantor,  compliance by the
Company  and the  Guarantor  with all  provisions  hereof  and  thereof  and the
consummation of the  transactions  contemplated  hereby and thereby will not (i)
require any consent, approval, authorization or other order of, or qualification
with, any court or  governmental  body or agency (except such as may be required
under the securities or Blue Sky laws of the various states), (ii) conflict with
or constitute a breach of any of the terms or provisions of, or a default under,
the charter or bylaws of the Company or any of its Material  Subsidiaries or any
indenture, loan agreement, mortgage, lease or other agreement or instrument that
is material to the Company and its subsidiaries,  taken as a whole, to which the
Company or any of its Material  Subsidiaries  is a party or by which the Company
or any of its Material  Subsidiaries or their  respective  property is bound, or
(iii)  violate or  conflict  with any  applicable  law or any rule,  regulation,
judgment, order or decree of any court or any governmental body or agency having
jurisdiction  over  the  Company,  any of its  Material  Subsidiaries  or  their
respective property.

         (o)  There  are  no  legal  or  governmental   proceedings  pending  or
threatened  to which the  Company  or any of its  subsidiaries  is or could be a
party or to which any of their respective property is or could be subject, which
might result, singly or in the aggregate, in a Material Adverse Effect.

         (p) Neither the Company nor any of its  subsidiaries  has  violated any
foreign, federal, state or local law or regulation relating to the protection of
human health and safety,  the  environment  or hazardous or toxic  substances or
wastes,  pollutants or contaminants  (?Environmental Laws?) or any provisions of
the Employee  Retirement Income Security Act of 1974, as amended  (?ERISA?),  or
the rules and  regulations  promulgated  thereunder,  except for such violations
which, singly or in the aggregate, would not have a Material Adverse Effect.
<PAGE>

         (q) There are no costs or  liabilities  associated  with  Environmental
Laws  (including,  without  limitation,  any capital or  operating  expenditures
required for clean-up,  closure of properties or compliance  with  Environmental
Laws or any Authorization,  any related constraints on operating  activities and
any  potential  liabilities  to third  parties)  which  would,  singly or in the
aggregate, have a Material Adverse Effect.

         (r)  Each  of the  Company  and  its  subsidiaries  has  such  permits,
licenses, consents, exemptions,  franchises,  authorizations and other approvals
(each, an ?Authorization?) of, and has made all filings with and notices to, all
governmental or regulatory authorities and self-regulatory organizations and all
courts and other tribunals,  including, without limitation, under any applicable
Environmental  Laws,  as are  necessary to own,  lease,  license and operate its
respective  properties and to conduct its business,  except where the failure to
have any such  Authorization  or to make any such  filing or notice  would  not,
singly  or  in  the  aggregate,  have  a  Material  Adverse  Effect.  Each  such
Authorization  is valid and in full force and effect and each of the Company and
its subsidiaries is in compliance with all the terms and conditions  thereof and
with the rules and regulations of the  authorities  and governing  bodies having
jurisdiction with respect thereto; and no event has occurred (including, without
limitation,  the receipt of any notice from any  authority  or  governing  body)
which allows or, after notice or lapse of time or both, would allow, revocation,
suspension or termination of any such  Authorization or results or, after notice
or lapse of time or both,  would result in any other impairment of the rights of
the  holder  of any such  Authorization;  and  such  Authorizations  contain  no
restrictions  that are  burdensome  to the  Company or any of its  subsidiaries;
except  where such  failure to be valid and in full force and effect or to be in
compliance,  the  occurrence  of any  such  event  or the  presence  of any such
restriction  would not,  singly or in the  aggregate,  have a  Material  Adverse
Effect.

         (t) All leases to which the Company and its subsidiaries is a party are
valid,  subsisting  and  enforceable  leases,  and no default has occurred or is
continuing  thereunder  which could,  singly or in the aggregate,  reasonably be
expected to have a Material  Adverse Effect or materially  and adversely  affect
the offering of the Senior  Notes,  and the Company and its  subsidiaries  enjoy
peaceful and  undisturbed  possession  to which any of them is a party as lessee
(with such  exceptions as do not  materially  interfere with the use made by the
Company or such subsidiary).

         (u) The Company and its subsidiaries own or possess,  or can acquire on
reasonable terms, all patents, patent rights, licenses, inventions,  copyrights,
know-how  (including  trade  secrets and other  unpatented  and/or  unpatentable
proprietary or confidential  information,  systems or  procedures),  trademarks,
service marks and trade names  (?intellectual  property?)  currently employed by
them in  connection  with the business  now  operated by them,  except where the
failure to own or  possess or  otherwise  be able to acquire  such  intellectual
property would not, singly or in the aggregate,  have a Material Adverse Effect;
and neither the Company nor any of its  subsidiaries  has received any notice of
infringement  of or conflict with asserted  rights of others with respect to any
of such intellectual property which, singly or in the aggregate,  if the subject
of an unfavorable  decision,  ruling or finding,  would have a Material  Adverse
Effect.
<PAGE>

         (w) Except as  disclosed  in the Offering  Circular,  no  relationship,
direct  or  indirect,  exists  between  or  among  the  Company  or  any  of its
subsidiaries,  on the one  hand,  and  the  directors,  officers,  stockholders,
customers or suppliers of the Company or any of its  subsidiaries,  on the other
hand,  which would be  required by the  Securities  Act to be  described  in the
Offering  Circular if the  Offering  Circular  were a  prospectus  included in a
registration statement on Form S-1 filed with the Commission.

         (y) The  Company  and each of its  subsidiaries  maintains  a system of
internal accounting controls sufficient to provide reasonable assurance that (i)
transactions  are executed in accordance with  management?s  general or specific
authorizations,   (ii)   transactions   are  recorded  as  necessary  to  permit
preparation  of financial  statements  in  conformity  with  generally  accepted
accounting  principles  and to maintain  asset  accountability,  (iii) access to
assets is permitted  only in accordance  with  management?s  general or specific
authorization and (iv) the recorded  accountability  for assets is compared with
the existing assets at reasonable intervals and appropriate action is taken with
respect to any differences.

         (z) All  material  tax returns  required to be filed by the Company and
each of its subsidiaries in any jurisdiction  have been filed,  other than those
filings  being  contested  in good  faith,  and all  material  taxes,  including
withholding taxes, penalties and interest,  assessments,  fees and other charges
due  pursuant  to such  returns or pursuant  to any  assessment  received by the
Company  or any of its  subsidiaries  have been paid,  other  than  those  being
contested in good faith and for which adequate reserves have been provided.

         (aa) All  indebtedness  of the Company and the  Guarantor  that will be
repaid  with the  proceeds  of the  issuance  and sale of the  Senior  Notes was
incurred, and the indebtedness represented by the Senior Notes and the Guarantee
is being  incurred,  for  proper  purposes  and in good  faith,  and each of the
Company and the Guarantor was at the time of the incurrence of such indebtedness
that will be repaid  with the  proceeds of the  issuance  and sale of the Senior
Notes,  and will be on the Closing Date (after giving effect to the  application
of the proceeds from the issuance of the Senior Notes),  solvent, and had at the
time of the  incurrence  of such  indebtedness  that  will be  repaid  with  the
proceeds  of the  issuance  and sale of the Senior  Notes,  and will have on the
Closing Date (after  giving effect to the  application  of the proceeds from the
issuance  of the  Senior  Notes),  sufficient  capital  for  carrying  on  their
respective  business and were at the time of the incurrence of such indebtedness
that will be repaid  with the  proceeds of the  issuance  and sale of the Senior
Notes,  and will be on the Closing Date (after giving effect to the  application
of the  proceeds  from the  issuance  of the  Senior  Notes),  able to pay their
respective debts as they mature.
<PAGE>

         (ac) The accountants, Arthur Andersen L.L.P. and Deloitte & Touche LLP,
that have certified the financial  statements and supporting  schedules included
in the Preliminary  Offering  Circular and the Offering Circular are independent
public accountants with respect to the Company and the Guarantor, as required by
the Securities Act and the Exchange Act. The  historical  financial  statements,
together with related schedules and notes, set forth in the Preliminary Offering
Circular and the Offering  Circular  comply as to form in all material  respects
with the  requirements  applicable to registration  statements on Form S-1 under
the Securities Act.

         (ad)  The  historical  financial  statements,   together  with  related
schedules and notes forming part of the Offering  Circular (and any amendment or
supplement thereto), present fairly the consolidated financial position, results
of  operations  and  changes  in  financial  position  of the  Company  and  its
subsidiaries  on the basis  stated in the  Offering  Circular at the  respective
dates or for the  respective  periods to which they apply;  such  statements and
related  schedules  and notes have been prepared in  accordance  with  generally
accepted  accounting  principles  consistently  applied  throughout  the periods
involved,  except as disclosed therein; and the other financial  information set
forth in the Offering Circular (and any amendment or supplement thereto) are, in
all material respects,  accurately  presented and prepared on a basis consistent
with such financial statements and the books and records of the Company.

         (ae) The pro forma  financial  statements  included in the  Preliminary
Offering  Circular  and the  Offering  Circular  have been  prepared  on a basis
consistent  with the  historical  financial  statements  of the  Company and its
subsidiaries and give effect to assumptions used in the preparation thereof on a
reasonable  basis and in good  faith  and  present  fairly  the  historical  and
proposed transactions  contemplated by the Preliminary Offering Circular and the
Offering Circular;  and such pro forma financial statements comply as to form in
all material  respects with the  requirements  applicable to pro forma financial
statements included in registration  statements on Form S-1 under the Securities
Act. The other pro forma financial information included in the Offering Circular
are, in all  material  respects,  accurately  presented  and prepared on a basis
consistent with the pro forma financial statements.

         (af) The Company is not and,  after  giving  effect to the offering and
sale of the Senior  Notes and the  application  of the net  proceeds  thereof as
described in the Offering  Circular,  will not be, an ?investment  company,?  as
such term is defined in the  Investment  Company  Act of 1940,  as amended  (the
?Investment Company Act?).

         (ag)  Other  than  the  Registration  Rights  Agreement,  there  are no
contracts, agreements or understandings between the Company or the Guarantor and
any  person  granting  such  person  the right to  require  the  Company  or the
Guarantor to file a registration statement under the Securities Act with respect
to any  securities  of the Company or the Guarantor or to require the Company or
the  Guarantor  to  include  such  securities  with  the  Notes  and  Guarantees
registered pursuant to any Registration Statement.

         (ah)  Neither  the Company  nor any of its  subsidiaries  nor any agent
thereof acting on the behalf of them has taken,  and none of them will take, any
action that might  cause this  Agreement  or the  issuance or sale of the Senior
Notes to violate Regulation G (12 C.F.R. Part 207), Regulation T (12 C.F.R. Part
220),  Regulation U (12 C.F.R. Part 221) or Regulation X (12 C.F.R. Part 224) of
the Board of Governors of the Federal Reserve System.
<PAGE>

         (ai) Since the respective dates as of which information is given in the
Offering Circular other than as set forth in the Offering Circular (exclusive of
any amendments or supplements thereto subsequent to the date of this Agreement),
(i)  there has not  occurred  any  material  adverse  change or any  development
involving a prospective  material adverse change in the condition,  financial or
otherwise,  or the earnings,  business,  management or operations of the Company
and its  subsidiaries,  taken as a whole,  (ii) there has not been any  material
adverse  change or any  development  involving a  prospective  material  adverse
change in the capital  stock or in the  long-term  debt of the Company or any of
its  subsidiaries  and (iii) neither the Company nor any of its subsidiaries has
incurred any material liability or obligation, direct or contingent.

         (aj)  Each  of the  Preliminary  Offering  Circular  and  the  Offering
Circular, as of its date, contains all the information specified in, and meeting
the requirements of, Rule 144A(d)(4) under the Securities Act.

         (ak) When the Senior Notes and the  Guarantee  are issued and delivered
pursuant to this  Agreement,  neither the Senior Notes nor the Guarantee will be
of the same class (within the meaning of Rule 144A under the Securities  Act) as
any  security  of the  Company  or the  Guarantor  that is listed on a  national
securities  exchange  registered  under Section 6 of the Exchange Act or that is
quoted in a United States automated inter-dealer quotation system.

         (al) No form of general solicitation or general advertising (as defined
in Regulation D under the Securities Act) was used by the Company, the Guarantor
or any of their respective  representatives  (other than the Initial Purchasers,
as to whom the Company and the Guarantor make no  representation)  in connection
with the offer and sale of the Senior Notes contemplated hereby,  including, but
not limited  to,  articles,  notices or other  communications  published  in any
newspaper, magazine, or similar medium or broadcast over television or radio, or
any  seminar  or  meeting  whose  attendees  have been  invited  by any  general
solicitation  or general  advertising.  No  securities  of the same class as the
Senior  Notes have been  issued  and sold by the  Company  within the  six-month
period immediately prior to the date hereof.

          (am) Prior to the  effectiveness  of any Registration  Statement,  the
     Indenture is not required to be qualified under the TIA.

         (an) No  registration  under the  Securities Act of the Senior Notes or
the  Guarantee is required for the sale of the Senior Notes and the Guarantee to
the Initial Purchasers as contemplated hereby or for the Exempt Resales assuming
the  accuracy of the Initial  Purchasers'  representations  and  warranties  and
agreements set forth in Section 7 hereof.

         (ap) Each  certificate  signed by any  officer  of the  Company  or the
Guarantor  and  delivered to the Initial  Purchasers  or counsel for the Initial
Purchasers shall be deemed to be a representation and warranty by the Company or
the Guarantor to the Initial Purchasers as to the matters covered thereby.
<PAGE>

         The Company and the Guarantor  acknowledge that the Initial  Purchasers
and, for  purposes of the  opinions to be  delivered  to the Initial  Purchasers
pursuant  to Section 9 hereof,  counsel to the  Company  and the  Guarantor  and
counsel to the Initial  Purchasers  will rely upon the accuracy and truth of the
foregoing representations and hereby consent to such reliance.

         7. Initial  Purchasers'  Representations  and  Warranties.  Each of the
Initial  Purchasers,  severally and not jointly,  represents and warrants to the
Company and the Guarantor, and agrees that:

         (a)  Such  Initial   Purchaser  is  either  a  QIB  or  an   Accredited
Institution, in either case, with such knowledge and experience in financial and
business matters as is necessary in order to evaluate the merits and risks of an
investment in the Senior Notes.

         (b) Such Initial Purchaser (i) is not acquiring the Senior Notes with a
view to any  distribution  thereof or with any present  intention of offering or
selling  any of the  Senior  Notes  in a  transaction  that  would  violate  the
Securities Act or the  securities  laws of any state of the United States or any
other  applicable  jurisdiction  and (ii) will be  reoffering  and reselling the
Senior Notes only to (A) QIBs in reliance on the exemption from the registration
requirements  of the  Securities Act provided by Rule 144A and (B) not more than
ten Accredited Institutions that execute and deliver a letter containing certain
representations  and  agreements in the form attached as Annex A to the Offering
Circular.

         (c) Such Initial Purchaser agrees that no form of general  solicitation
or general  advertising (within the meaning of Regulation D under the Securities
Act)  has  been  or  will  be  used  by  such  Initial  Purchaser  or any of its
representatives  in  connection  with the  offer  and sale of the  Senior  Notes
pursuant  hereto,  including,  but not  limited to,  articles,  notices or other
communications  published  in any  newspaper,  magazine  or  similar  medium  or
broadcast over  television or radio,  or any seminar or meeting whose  attendees
have been invited by any general solicitation or general advertising.
<PAGE>

         (d) Such Initial  Purchaser  agrees  that,  in  connection  with Exempt
Resales, such Initial Purchaser will solicit offers to buy the Senior Notes only
from, and will offer to sell the Senior Notes only to, Eligible Purchasers. Each
Initial  Purchaser  further  agrees that it will offer to sell the Senior  Notes
only to, and will solicit  offers to buy the Senior Notes only from (i) Eligible
Purchasers  that the Initial  Purchaser  reasonably  believes are QIBs, and (ii)
Accredited  Institutions who make the representations  contained in, and execute
and  return to the  Initial  Purchasers,  a  certificate  in the form of Annex A
attached to the Offering Circular,  in each case, that agree that (A) the Senior
Notes purchased by them may be resold,  pledged or otherwise  transferred within
the  time  period  referred  to under  Rule  144(k)  (taking  into  account  the
provisions of Rule 144(d) under the  Securities  Act, if  applicable)  under the
Securities  Act, as in effect on the date of the transfer of such Senior  Notes,
only (1) to the  Company or any of its  subsidiaries,  (2) to a person  whom the
seller  reasonably  believes is a QIB  purchasing for its own account or for the
account of a QIB in a transaction  meeting the  requirements  of Rule 144A under
the Securities Act, (3) in an offshore transaction (as defined in Rule 902 under
the Securities Act) meeting the  requirements of Rule 904 of the Securities Act,
(4) in a transaction  meeting the  requirements of Rule 144 under the Securities
Act, (5) to an Accredited  Institution  that, prior to such transfer,  furnishes
the Trustee a signed letter containing  certain  representations  and agreements
relating to the  registration of transfer of such Senior Note (the form of which
can be obtained  from the  Trustee)  and,  if such  transfer is in respect of an
aggregate  principal  amount of Senior Notes less than  $250,000,  an opinion of
counsel  acceptable to the Company that such transfer is in compliance  with the
Securities Act, (6) in accordance with another  exemption from the  registration
requirements  of the  Securities  Act (and  based  upon an  opinion  of  counsel
acceptable  to  the  Company)  or  (7)  pursuant  to an  effective  registration
statement and, in each case, in accordance  with the applicable  securities laws
of any state of the United States or any other  applicable  jurisdiction and (B)
they  will  deliver  to each  person to whom such  Senior  Notes or an  interest
therein is transferred a notice substantially to the effect of the foregoing.

         The Initial  Purchasers  acknowledge that the Company and the Guarantor
and, for  purposes of the  opinions to be  delivered  to each Initial  Purchaser
pursuant  to Section 9 hereof,  counsel to the  Company  and the  Guarantor  and
counsel to the Initial  Purchasers  will rely upon the accuracy and truth of the
foregoing  representations  and the Initial  Purchasers  hereby  consent to such
reliance.
<PAGE>

         8.       Indemnification.

         (a) The Company and the  Guarantor  agree,  jointly and  severally,  to
indemnify and hold harmless each Initial Purchaser,  its directors, its officers
and each person,  if any, who controls such Initial Purchaser within the meaning
of Section 15 of the  Securities Act or Section 20 of the Exchange Act, from and
against  any  and  all  losses,  claims,  damages,   liabilities  and  judgments
(including,  without  limitation,  any  legal  or  other  expenses  incurred  in
connection  with  investigating  or defending any matter,  including any action,
that  could  give  rise to any such  losses,  claims,  damages,  liabilities  or
judgments)  caused by any untrue  statement  or alleged  untrue  statement  of a
material fact contained in the Offering Circular (or any amendment or supplement
thereto),  the  Preliminary  Offering  Circular  or any  Rule  144A  Information
provided by the Company or the Guarantor to any holder or prospective  purchaser
of Senior  Notes  pursuant to Section  5(h) hereof or caused by any  omission or
alleged  omission to state therein a material fact required to be stated therein
or necessary to make the statements  therein not  misleading,  except insofar as
such losses,  claims,  damages,  liabilities or judgments are caused by any such
untrue  statement or omission or alleged untrue statement or omission based upon
the Initial Purchasers' Information.

         (b) Each  Initial  Purchaser  agrees,  severally  and not  jointly,  to
indemnify and hold harmless the Company and the Guarantor,  and their respective
directors and officers and each person, if any, who controls (within the meaning
of Section 15 of the  Securities  Act or  Section  20 of the  Exchange  Act) the
Company or the Guarantor, to the same extent as the foregoing indemnity from the
Company and the Guarantor to the Initial  Purchasers  but only with reference to
Initial Purchasers' Information.

         (c) In case any  action  shall be  commenced  involving  any  person in
respect of which indemnity may be sought pursuant to Section 8(a) or 8(b) hereof
(the  ?indemnified  party?),  the  indemnified  party shall promptly  notify the
person against whom such indemnity may be sought (the  ?indemnifying  party?) in
writing,  and the  indemnifying  party shall  assume the defense of such action,
including the employment of counsel  reasonably  satisfactory to the indemnified
party and the  payment of all fees and  expenses  of such  counsel,  as incurred
(except  that,  in the case of any action in respect of which  indemnity  may be
sought  pursuant to both Sections 8(a) and 8(b) hereof,  the Initial  Purchasers
shall not be  required  to assume the  defense of such  action  pursuant to this
Section 8(c),  but may employ  separate  counsel and  participate in the defense
thereof;  however,  the fees and  expenses of such  counsel,  except as provided
below, shall be at the expense of the Initial Purchasers). Any indemnified party
shall  have  the  right to  employ  separate  counsel  in any  such  action  and
participate  in the defense  thereof,  but the fees and expenses of such counsel
shall be at the expense of the  indemnified  party unless (i) the  employment of
such  counsel  shall  have  been  specifically  authorized  in  writing  by  the
indemnifying  party, (ii) the indemnifying party shall have failed to assume the
defense  of  such  action  or  employ  counsel  reasonably  satisfactory  to the
indemnified  party  within a  reasonable  period  of time  after  notice  of the
institution  of such  action  or (iii)  the  named  parties  to any such  action
(including any impleaded  parties)  include both the  indemnified  party and the
indemnifying  party,  and the indemnified  party shall have been advised by such
counsel that there may be one or more legal  defenses  available to it which are
different from or additional to those  available to the  indemnifying  party (in
which case the indemnifying party shall not have the right to assume the defense
of such  action on behalf  of the  indemnified  party).  In any such  case,  the
indemnifying  party shall not, in connection with any one action or separate but
substantially similar or related actions in the same jurisdiction arising out of
the same  general  allegations  or  circumstances,  be  liable  for the fees and
expenses of more than one separate  firm of attorneys  (in addition to any local
counsel) for all  indemnified  parties and all such fees and  expenses  shall be
reimbursed  as they are  incurred  (upon  written  request and  presentation  of
reasonably satisfactory  invoices).  Such firm shall be designated in writing by
Jefferies & Company,  Inc., in the case of the parties  indemnified  pursuant to

<PAGE>

Section 8(a)  hereof,  and by the  Company,  in the case of parties  indemnified
pursuant to Section 8(b) hereof. The indemnifying party shall indemnify and hold
harmless  the  indemnified  party from and against  any and all losses,  claims,
damages, liabilities and judgments by reason of any settlement of any action (i)
effected with its written  consent or (ii) effected  without its written consent
if the  settlement  is entered  into more than  twenty  business  days after the
indemnifying  party shall have received a request from the indemnified party for
reimbursement  for the fees and expenses of counsel (in any case where such fees
and expenses  are at the expense of the  indemnifying  party) and,  prior to the
date of such  settlement,  the  indemnifying  party shall have received  written
notice  of  such   settlement   and  shall  have  failed  to  comply  with  such
reimbursement  request.  No indemnifying party shall,  without the prior written
consent of the  indemnified  party,  effect any  settlement or compromise of, or
consent to the entry of judgment  with  respect  to, any  pending or  threatened
action in respect of which the  indemnified  party is or could have been a party
and indemnity or contribution  may be or could have been sought hereunder by the
indemnified  party,  unless such settlement,  compromise or judgment includes an
unconditional release of the indemnified party from all liability on claims that
are or could have been the subject matter of such action.

         (d) To the extent the indemnification provided for in this Section 8 is
unavailable to an indemnified  party or  insufficient  in respect of any losses,
claims,  damages,  liabilities  or  judgments  referred  to  therein,  then each
indemnifying  party,  in lieu of  indemnifying  such  indemnified  party,  shall
contribute to the amount paid or payable by such  indemnified  party as a result
of  such  losses,  claims,  damages,  liabilities  and  judgments  (i)  in  such
proportion as is  appropriate to reflect the relative  benefits  received by the
Company and the Guarantor,  on the one hand, and the Initial Purchasers,  on the
other  hand,  from the  offering of the Senior  Notes or (ii) if the  allocation
provided by clause  8(d)(i) above is not  permitted by  applicable  law, in such
proportion as is appropriate to reflect not only the relative  benefits referred
to in clause  8(d)(i)  above but also the relative  fault of the Company and the
Guarantor,  on the one hand, and the Initial  Purchasers,  on the other hand, in
connection  with the  statements  or  omissions  which  resulted in such losses,
claims,  damages,  liabilities  or  judgments,  as  well as any  other  relevant
equitable considerations.  The relative benefits received by the Company and the
Guarantor, on the one hand, and the Initial Purchasers, on the other hand, shall
be  deemed to be in the same  proportion  as the  total  net  proceeds  from the
offering  of the  Senior  Notes  (before  deducting  expenses)  received  by the
Company,  and the  total  discounts  and  commissions  received  by the  Initial
Purchasers  bear to the total price to  investors of the Senior  Notes,  in each
case as set forth in the table on the cover page of the Offering  Circular.  The
relative  fault of the  Company  and the  Guarantor,  on the one  hand,  and the
Initial  Purchasers,  on the other hand,  shall be  determined  by reference to,
among other things, whether the untrue or alleged untrue statement of a material
fact or the  omission or alleged  omission to state a material  fact  relates to
information  supplied by the Company or the  Guarantor,  on the one hand, or the
Initial Purchasers, on the other hand.
<PAGE>

                  The Company and the Guarantor and the Initial Purchasers agree
that it would not be just and equitable if contribution pursuant to this Section
8(d) were determined by pro rata allocation (even if the Initial Purchasers were
treated as one entity for such  purposes) or by any other  method of  allocation
which does not take account of the equitable  considerations  referred to in the
immediately  preceding  paragraph.  The amount paid or payable by an indemnified
party as a result of the  losses,  claims,  damages,  liabilities  or  judgments
referred to in the immediately  preceding  paragraph shall be deemed to include,
subject to the limitations set forth above, any legal or other expenses incurred
by such  indemnified  party in connection  with  investigating  or defending any
matter, including any action, that could have given rise to such losses, claims,
damages,  liabilities  or  judgments.  Notwithstanding  the  provisions  of this
Section 8, no Initial  Purchaser  shall be required to contribute  any amount in
excess of the amount by which the total price of the Senior  Notes  purchased by
it were sold to  investors in Exempt  Resales  exceeds the amount of any damages
which such Initial  Purchaser  has  otherwise  been required to pay by reason of
such untrue or alleged  untrue  statement  or omission or alleged  omission.  No
person  guilty of  fraudulent  misrepresentation  (within the meaning of Section
11(f) hereof of the Securities Act) shall be entitled to  contribution  from any
person  who was not guilty of such  fraudulent  misrepresentation.  The  Initial
Purchasers'  obligations to contribute pursuant to this Section 8(d) are several
in proportion to the respective  principal  amount of Senior Notes  purchased by
each of the Initial Purchasers hereunder and not joint.

         (e) The remedies  provided for in this Section 8 are not  exclusive and
shall not limit any rights or remedies  which may  otherwise be available to any
indemnified party at law or in equity.

         9. Conditions of Initial  Purchasers'  Obligations.  The obligations of
the Initial  Purchasers  to purchase the Senior Notes under this  Agreement  are
subject to the satisfaction of each of the following conditions:

         (a) All the  representations  and  warranties  of the  Company  and the
Guarantor  contained in this Agreement  shall be true and correct on the Closing
Date with the same force and effect as if made on and as of the Closing Date.

         (b) On or after the date hereof,  (i) there shall not have occurred any
downgrading,  suspension or withdrawal  of, nor shall any notice have been given
of any potential or intended downgrading, suspension or withdrawal of, or of any
review (or of any potential or intended  review) for a possible change that does
not indicate the direction of the possible  change in, any rating of the Company
or the Guarantor or any  securities of the Company or the Guarantor  (including,
without limitation,  the placing of any of the foregoing ratings on credit watch
with  negative or  developing  implications  or under  review with an  uncertain
direction) by Standard & Poor's  Ratings  Group,  a division of The  McGraw-Hill
Companies,  Inc., or Moody's Investors Service,  Inc., (ii) there shall not have
occurred  any  change,  nor shall  notice  have been given of any  potential  or
intended  change,  in the outlook for any rating of the Company or the Guarantor
by any such rating organization and (iii) no such rating organization shall have
given notice that it has assigned (or is  considering  assigning) a lower rating
to the Notes than that on which the Notes were marketed.
<PAGE>

         (c) Since the respective dates as of which  information is given in the
Offering Circular other than as set forth in the Offering Circular (exclusive of
any amendments or supplements thereto subsequent to the date of this Agreement),
(i) there  shall not have  occurred  any change or any  development  involving a
prospective  change in the condition,  financial or otherwise,  or the earnings,
business, management or operations of the Company and its subsidiaries, taken as
a whole, (ii) there shall not have been any change or any development  involving
a  prospective  change  in the  capital  stock or in the  long-term  debt of the
Company or any of its  subsidiaries and (iii) neither the Company nor any of its
subsidiaries  shall  have  incurred  any  liability  or  obligation,  direct  or
contingent,  the effect of which,  in any such case described in clause 9(c)(i),
9(c)(ii) or 9(c)(iii),  in your  judgment,  is material and adverse and, in your
judgment,  makes it impracticable to market the Senior Notes on the terms and in
the manner contemplated in the Offering Circular.

         (d) The Initial  Purchasers  shall have  received on the Closing Date a
certificate  dated  the  Closing  Date,  signed by the  President  and the Chief
Financial  Officer of the Company,  confirming the matters set forth in Sections
9(a), 9(b) and 9(c) hereof.

         (e) The Initial  Purchasers  shall have received on the Closing Date an
opinion (in form and substance reasonably satisfactory to the Initial Purchasers
and counsel for the Initial  Purchasers),  dated the Closing  Date,  of Skadden,
Arps, Slate,  Meagher & Flom LLP, counsel for the Company and the Guarantor,  as
to the  matters  set forth in  Exhibit B hereto and such  additional  matters or
modifications as to which the parties hereto mutually agree.

         (f) The Initial  Purchasers  shall have received on the Closing Date an
opinion (in form and substance reasonably satisfactory to the Initial Purchasers
and counsel  for the Initial  Purchasers),  dated the Closing  Date,  of Michael
Ward, Esq., general counsel for the Company and the Guarantor, as to the matters
set forth in Exhibit C hereto and such additional  matters and  modifications as
to which the parties hereto mutually agree.

         (g) The Initial  Purchasers  shall have received on the Closing Date an
opinion (in form and substance reasonably satisfactory to the Initial Purchasers
and counsel  for the Initial  Purchasers),  dated the Closing  Date,  of special
Pennsylvania  counsel for the Company and the  Guarantor,  as to the matters set
forth in Exhibit D hereto.

         (h) The Initial  Purchasers  shall have received on the Closing Date an
opinion,  dated the Closing Date,  of Latham & Watkins,  counsel for the Initial
Purchasers,  in  form  and  substance  reasonably  satisfactory  to the  Initial
Purchasers.

         (i) The  Initial  Purchasers  shall  have  received,  at the time  this
Agreement is executed and at the Closing Date,  letters dated the date hereof or
the Closing Date, as the case may be, in form and substance  satisfactory to the
Initial  Purchasers from each of Arthur  Andersen  L.L.P.  and Deloitte & Touche
LLP,  independent public accountants,  containing the information and statements
of the type ordinarily included in accountants' ?comfort letters? to the Initial
Purchasers  with  respect to the  financial  statements  and  certain  financial
information contained in the Offering Circular.
<PAGE>

         (h)  Concurrent  with the  issue  and  sale of the  Senior  Notes,  the
Transactions shall be consummated on terms that conform in all material respects
to the description thereof in the Offering Circular,  and the Initial Purchasers
shall have received true and correct copies of all documents  pertaining thereto
and evidence satisfactory to the Initial Purchasers of the consummation thereof.

         (i) The Senior  Notes shall have been  approved by the NASD for trading
and duly listed in PORTAL.

         (j) The Initial Purchasers shall have received a counterpart, conformed
as executed, of the Indenture which shall have been entered into by the Company,
the Guarantor and the Trustee.

         (k) The Company and the Guarantor shall have executed the  Registration
Rights Agreement and the Initial Purchasers shall have received an original copy
thereof, duly executed by the Company and the Guarantor.

         (l) The Company  shall not have failed at or prior to the Closing  Date
to perform or comply with any of the agreements herein contained and required to
be performed or complied with by the Company at or prior to the Closing Date.

         10.  Effectiveness of Agreement and  Termination.  This Agreement shall
become  effective  upon the  execution  and  delivery of this  Agreement  by the
parties hereto.

         This  Agreement may be terminated at any time prior to the Closing Date
by the  Initial  Purchasers  by  written  notice  to the  Company  if any of the
following has occurred:  (i) any outbreak or escalation of  hostilities or other
national or international calamity or crisis or change in economic conditions or
in the financial  markets of the United States that, in the Initial  Purchasers'
judgment,  is material  and adverse  and, in the Initial  Purchasers'  judgment,
makes it impracticable to market the Senior Notes on the terms and in the manner
contemplated  in  the  Offering  Circular,   (ii)  the  suspension  or  material
limitation of trading in securities or other  instruments  on the New York Stock
Exchange,  the  American  Stock  Exchange  or  the  Nasdaq  National  Market  or
limitation on prices for securities or other instruments on any such exchange or
the Nasdaq National  Market,  (iii) the  declaration of a banking  moratorium by
either federal or New York State authorities or (iv) the taking of any action by
any federal,  state or local  government or agency in respect of its monetary or
fiscal  affairs  which in the opinion of the Initial  Purchasers  has a material
adverse effect on the financial markets in the United States.
<PAGE>

         If on the Closing Date any one or more of the Initial  Purchasers shall
fail or refuse to  purchase  the Senior  Notes  which it or they have  agreed to
purchase hereunder on such date and the aggregate principal amount of the Senior
Notes which such defaulting Initial Purchaser or Initial Purchasers, as the case
may be,  agreed but failed or refused to purchase is not more than  one-tenth of
the aggregate  principal amount of the Senior Notes to be purchased on such date
by all  Initial  Purchasers,  each  non-defaulting  Initial  Purchaser  shall be
obligated severally,  in the proportion which the principal amount of the Senior
Notes set forth opposite its name in Schedule A bears to the aggregate principal
amount of the Senior Notes which all the non-defaulting  Initial Purchasers,  as
the case may be, have agreed to purchase, or in such other proportion as you may
specify, to purchase the Senior Notes which such defaulting Initial Purchaser or
Initial Purchasers, as the case may be, agreed but failed or refused to purchase
on such date;  provided that in no event shall the aggregate principal amount of
the Senior Notes which any Initial  Purchaser has agreed to purchase pursuant to
Section 2 hereof be increased pursuant to this Section 10 by an amount in excess
of one-ninth of such  principal  amount of the Senior Notes  without the written
consent of such Initial Purchaser.  If on the Closing Date any Initial Purchaser
or Initial  Purchasers shall fail or refuse to purchase the Senior Notes and the
aggregate  principal  amount of the  Senior  Notes  with  respect  to which such
default occurs is more than one-tenth of the aggregate  principal  amount of the
Senior  Notes  to be  purchased  by  all  Initial  Purchasers  and  arrangements
satisfactory  to the Initial  Purchasers  and the  Company for  purchase of such
Senior  Notes are not made within 48 hours after such  default,  this  Agreement
will  terminate  without  liability  on the part of any  non-defaulting  Initial
Purchaser and the Company. In any such case which does not result in termination
of this  Agreement,  either you or the Company  shall have the right to postpone
the Closing Date,  but in no event for longer than seven days, in order that the
required  changes,  if any, in the Offering  Circular or any other  documents or
arrangements  may be effected.  Any action taken under this paragraph  shall not
relieve  any  defaulting  Initial  Purchaser  from  liability  in respect of any
default of any such Initial Purchaser under this Agreement.

         11.  Miscellaneous.  Notices  given  pursuant to any  provision of this
Agreement shall be addressed as follows: (i) if to the Company or the Guarantor,
to Mrs. Fields' Original Cookies,  Inc., 462 West Bearcat Drive, Salt Lake City,
Utah 84115, and (ii) if to the Initial Purchasers, to Jefferies & Company, Inc.,
11100  Santa  Monica  Boulevard,  Los  Angeles,   California  90025,  Attention:
Syndicate  Department,  or in any case to such other address as the person to be
notified may have requested in writing.

         The respective indemnities,  contribution agreements,  representations,
warranties  and other  statements of the Company,  the Guarantor and the Initial
Purchasers  set  forth  in or made  pursuant  to  this  Agreement  shall  remain
operative and in full force and effect, and will survive delivery of and payment
for the Senior Notes,  regardless of (i) any  investigation,  or statement as to
the results thereof, made by or on behalf of any Initial Purchaser, the officers
or  directors  of any  Initial  Purchaser,  any person  controlling  any Initial
Purchaser,  the Company, the Guarantor, the officers or directors of the Company
or the Guarantor,  or any person controlling the Company or the Guarantor,  (ii)
acceptance  of the  Senior  Notes  and  payment  for them  hereunder  and  (iii)
termination of this Agreement.
<PAGE>

         If for any reason the Senior Notes are not delivered by or on behalf of
the Company as provided  herein  (other than as a result of any  termination  of
this  Agreement  pursuant to Section 10 hereof),  the Company and the Guarantor,
jointly  and  severally,  agree to  reimburse  the  Initial  Purchasers  for all
out-of-pocket  expenses  (including  the  fees  and  disbursements  of  counsel)
incurred by them. Notwithstanding any termination of this Agreement, the Company
shall be liable for all expenses  which it has agreed to pay pursuant to Section
5(i) hereof. The Company and the Guarantor also agree, jointly and severally, to
reimburse each Initial Purchaser and its officers, directors and each person, if
any, who controls such Initial Purchaser within the meaning of Section 15 of the
Securities  Act or  Section  20 of the  Exchange  Act for any and all  fees  and
expenses  (including,  without  limitation,  the fees and  expenses  of counsel)
incurred by it in  connection  with  enforcing  its rights under this  Agreement
(including, without limitation, its rights under this Section 8).

         Except  as  otherwise  provided,  this  Agreement  has been and is made
solely for the benefit of and shall be binding upon the Company,  the Guarantor,
the Initial  Purchasers,  the Initial  Purchasers'  directors and officers,  any
controlling  persons  referred to herein,  the  directors of the Company and the
Guarantor and their respective  successors and assigns, all as and to the extent
provided in this Agreement,  and no other person shall acquire or have any right
under or by virtue of this Agreement.  The term  ?successors and assigns?  shall
not include a purchaser of any of the Senior  Notes from the Initial  Purchasers
merely because of such purchase.

         This Agreement  shall be governed and construed in accordance  with the
internal laws of the State of New York.

         This  Agreement may be signed in various  counterparts  which  together
shall constitute one and the same instrument.


<PAGE>


                                                         19

         Please  confirm that the foregoing  correctly  sets forth the agreement
among the Company, the Guarantor and the Initial Purchasers.


                                                               Very truly yours,

                                             MRS. FIELDS' ORIGINAL COOKIES, INC.



                                                                             By:
                                                                           Name:
                                                                          Title:



                                                        MRS. FIELDS' BRAND, INC.



                                                                             By:
                                                                           Name:
                                                                          Title:


<PAGE>


                                                         20
         Agreed and accepted as of the date first above written:



JEFFERIES & COMPANY, INC.


By:      ___________________________________
         Name:
         Title:




BT ALEX. BROWN INCORPORATED


By:      ___________________________________
         Name:
         Title:










<PAGE>

<TABLE>
<CAPTION>



                                       S-2
                                   SCHEDULE A




<S>                                                                       <C>
                                                                              Principal Amount of
                      Initial Purchasers                                             Notes
- -----------------------------------------------------------------       ---------------------------------


Jefferies & Company, Inc.....................................                                $70,000,000

BT Alex. Brown Incorporated..................................                                $30,000,000



                                                                        ---------------------------------

                 Total                                                                     $ 100,000,000



</TABLE>



<PAGE>


                                   SCHEDULE B

                           Subsidiaries of the Company




Airport Cookies, Inc.
Fairfield Foods, Inc.
Mrs. Fields Cookies (Canada) Ltd.
Mrs. Fields Cookies Australia
Mrs. Fields Limited
Mrs. Fields Other Names, Inc.
Pretzel Time, Inc.


<PAGE>




                                       A-1
                                    EXHIBIT A

                      Form of Registration Rights Agreement




<PAGE>




                                       B-2
                                    EXHIBIT B

           Form of Opinion of Skadden, Arps, Slate, Meagher & Flom LLP

         (i) Each of the Company and the Guarantor  has been duly  incorporated,
is validly  existing as a  corporation  in good  standing  under the laws of its
jurisdiction of incorporation and has the corporate power and authority to carry
on its  business as  described  in the  Preliminary  Offering  Circular  and the
Offering Circular and to own, lease and operate its properties.

         (ii) Each of the Company and the Guarantor is duly  qualified and is in
good  standing  as a  foreign  corporation  authorized  to do  business  in each
jurisdiction  in which the nature of its business or its ownership or leasing of
property  requires  such  qualification,  except  where  the  failure  to  be so
qualified would not have a Material Adverse Effect.

         (iii) The Senior Notes have been duly authorized and, when executed and
authenticated  in accordance  with the provisions of the Indenture and delivered
to and paid for by the Initial  Purchasers in accordance  with the terms of this
Agreement,  will be entitled to the benefits of the  Indenture and will be valid
and binding  obligations of the Company,  enforceable  in accordance  with their
terms  except as (A) the  enforceability  thereof may be limited by  bankruptcy,
insolvency or similar laws affecting creditors?  rights generally and (B) rights
of acceleration  and the  availability  of equitable  remedies may be limited by
equitable principles of general applicability.

         (iv) The  Guarantees  have been duly  authorized  and,  when the Senior
Notes are executed and  authenticated  in accordance  with the provisions of the
Indenture and delivered to and paid for by the Initial  Purchasers in accordance
with the  terms of this  Agreement,  the  Guarantees  endorsed  thereon  will be
entitled  to the  benefits  of the  Indenture  and  will be  valid  and  binding
obligations of the Guarantor,  enforceable in accordance with their terms except
as (A) the  enforceability  thereof may be limited by bankruptcy,  insolvency or
similar  laws  affecting   creditors'   rights   generally  and  (B)  rights  of
acceleration  and the  availability  of  equitable  remedies  may be  limited by
equitable principles of general applicability.

         (v) The Indenture has been duly  authorized,  executed and delivered by
the  Company and each  Guarantor  and is a valid and  binding  agreement  of the
Company and each Guarantor,  enforceable  against the Company and each Guarantor
in  accordance  with its terms except as (A) the  enforceability  thereof may be
limited by bankruptcy,  insolvency or similar laws affecting  creditors'  rights
generally  and (B) rights of  acceleration  and the  availability  of  equitable
remedies may be limited by equitable principles of general applicability.
<PAGE>

         (vi) This Agreement has been duly authorized, executed and delivered by
the Company and the Guarantor.

         (vii) The  Registration  Rights  Agreement  has been  duly  authorized,
executed  and  delivered  by the  Company and the  Guarantor  and is a valid and
binding  agreement of the Company and each  Guarantor,  enforceable  against the
Company  and each  Guarantor  in  accordance  with its terms,  except as (A) the
enforceability thereof may be limited by bankruptcy,  insolvency or similar laws
affecting  creditors'  rights  generally and (B) rights of acceleration  and the
availability  of equitable  remedies may be limited by equitable  principles  of
general applicability.

         (viii) The Exchange Notes have been duly authorized.

         (ix) The guarantees of the Exchange Notes have been duly authorized.

         (x) The  statements  under  the  captions  ?Certain  Relationships  and
Related Transactions,? ?Description of Senior Notes? and ?Certain Federal Income
Tax  Considerations?  in the  Offering  Circular,  insofar  as  such  statements
constitute a summary of the legal matters,  documents or proceedings referred to
therein,  fairly present in all material respects such legal matters,  documents
and proceedings.

         (xi) The execution,  delivery and performance of this Agreement and the
other Operative  Documents by the Company and each of the Guarantor,  compliance
by the Company and each of the Guarantor with all provisions  hereof and thereof
and the  consummation of the transactions  contemplated  hereby and thereby will
not (A)  require  any  consent,  approval,  authorization  or other order of, or
qualification with, any court or governmental body or agency (except such as may
be required  under the securities or Blue Sky laws of the various  states),  (B)
conflict with or constitute a breach of any of the terms or provisions  of, or a
default under,  the charter or bylaws of the Company or any of its  subsidiaries
or any  indenture,  loan  agreement,  mortgage,  lease  or  other  agreement  or
instrument  that is material to the  Company  and its  subsidiaries,  taken as a
whole,  to which the Company or any of its  subsidiaries  is a party or by which
the Company or any of its subsidiaries or their respective property is bound, or
(C)  violate  or  conflict  with any  applicable  law or any  rule,  regulation,
judgment, order or decree of any court or any governmental body or agency having
jurisdiction  over the  Company,  any of its  subsidiaries  or their  respective
property.

         (xii) The Company is not and,  after giving  effect to the offering and
sale of the Senior  Notes and the  application  of the net  proceeds  thereof as
described in the Offering Circular, will not be, an ?investment company? as such
term is defined in the Investment Company Act.

         (xiii) The Indenture  complies as to form in all material respects with
the  requirements  of the TIA, and the rules and  regulations  of the Commission
applicable to an indenture which is qualified thereunder. It is not necessary in
connection with the offer,  sale and delivery of the Senior Notes to the Initial
Purchasers in the manner  contemplated  by this Agreement or in connection  with
the Exempt Resales to qualify the Indenture under the TIA.

         (xiv) No  registration  under the Securities Act of the Senior Notes is
required  for  the  sale  of the  Senior  Notes  to the  Initial  Purchasers  as
contemplated by this Agreement or for the Exempt Resales  assuming that (A) each
Initial  Purchaser is a QIB or an Accredited  Institution,  (B) the accuracy of,
and compliance  with,  the Initial  Purchasers'  representations  and agreements
contained in Section 7 of this  Agreement,  (C) the accuracy of, and  compliance
with,  the  representations  and agreements of the Company and the Guarantor set
forth in Sections 5(h), 5(l), 5(m), 6(aj), 5(ak) and 6(al) hereof.
<PAGE>

         (xv) Such counsel has no reason to believe  that, as of the date of the
Offering Circular or as of the Closing Date, the Offering  Circular,  as amended
or supplemented,  if applicable  (except for the financial  statements and other
financial data included  therein,  as to which such counsel need not express any
belief)  contains any untrue  statement  of a material  fact or omits to state a
material fact necessary in order to make the statements therein, in the light of
the circumstances under which they were made, not misleading.

         The  opinion  of  Skadden,  Arps,  Slate,  Meagher  & Flom LLP shall be
rendered  to the  Initial  Purchasers  at the  request  of the  Company  and the
Guarantor and shall so state therein. In giving such opinion with respect to the
matters covered by (xv) hereof,  Skadden,  Arps,  Slate,  Meagher & Flom LLP may
state that their  opinion and belief are based upon their  participation  in the
preparation of the Offering  Circular and any amendments or supplements  thereto
and review and discussion of the contents thereof,  but are without  independent
check or verification except as specified.


<PAGE>




                                       C-1
                                    EXHIBIT C

               Form of Opinion of In-House Counsel to the Company

         (i) All of the  outstanding  shares  of  capital  stock  of each of the
Company's  subsidiaries  have been duly  authorized  and validly  issued and are
fully paid and non-assessable,  and are owned by the Company,  free and clear of
any Lien.

         (ii) Neither the Company nor any of its subsidiaries is in violation of
its respective  charter or by-laws and, to the best of such counsel's  knowledge
after due inquiry, neither the Company nor any of its subsidiaries is in default
in the performance of any obligation, agreement, covenant or condition contained
in any  indenture,  loan  agreement,  mortgage,  lease  or  other  agreement  or
instrument  that is material to the  Company  and its  subsidiaries,  taken as a
whole,  to which the Company or any of its  subsidiaries  is a party or by which
the Company or any of its subsidiaries or their respective property is bound.

         (iii) After due  inquiry,  such  counsel  does not know of any legal or
governmental  proceedings  pending or  threatened to which the Company or any of
its  subsidiaries  is or could be a party  or to which  any of their  respective
property is or could be subject, which might result, singly or in the aggregate,
in a Material Adverse Effect.

         (iv) To the best of such counsel's  knowledge after due inquiry,  there
are no  contracts,  agreements  or  understandings  between  the  Company or the
Guarantor  and any person  granting such person the right to require the Company
or the Guarantor to file a registration  statement under the Securities Act with
respect to any  securities  of the  Company or the  Guarantor  or to require the
Company  or the  Guarantor  to  include  such  securities  with  the  Notes  and
Guarantees registered pursuant to any Registration Statement.


<PAGE>




                                       D-1
                                    EXHIBIT D

                     Form of Opinion of Pennsylvania Counsel

         A. Pretzel Time has been duly  incorporated,  is validly  existing as a
corporation in good standing under the laws of its jurisdiction of incorporation
and has the corporate  power and authority to carry on its business as described
in the Preliminary Offering Circular and the Offering Circular and to own, lease
and operate its properties.

         B. Pretzel Time is duly  qualified and is in good standing as a foreign
corporation  authorized to do business in each  jurisdiction in which the nature
of  its  business  or  its  ownership  or  leasing  of  property  requires  such
qualification,  except  where the  failure to be so  qualified  would not have a
Material Adverse Effect.

         C. All the  outstanding  shares of capital  stock of Pretzel  Time have
been duly authorized and validly issued and are fully paid,  non-assessable  and
not subject to any preemptive or similar  rights,  and are owned by the Company,
free and clear of any Lien.





                      RESTATED CERTIFICATE OF INCORPORATION

                                       OF

                            COOKIE ACQUISITION, INC.

                    (Pursuant to Sections 241 and 245 of the
                        Delaware General Corporation Law)

                  Cookie Acquisition, Inc., a corporation organized and existing
under the laws of the State of Delaware (the "Corporation"), does hereby certify
as follows:

          1. The Corporation's present name is Cookie Acquisition, Inc.

          3. The date of filing of its  original  Certificate  of  Incorporation
     with the Secretary of State was February 13, 1996.

          5. The text of the Certificate of Incorporation, as heretofore
amended and supplemented,  is hereby amended and restated to read in full as set
forth below in this paragraph 3:

          7.  FIRST:  The  name  of the  Corporation  is Mrs.  Fields'  Original
     Cookies, Inc. (hereinafter the "Corporation").

          9. SECOND: The address of the registered office of the
Corporation  in the  State  of  Delaware  is 1013  Centre  Road,  in the City of
Wilmington,  County  of New  Castle.  The name of its  registered  agent at that
address is The Prentice-Hall Corporation System, Inc..

          11. THIRD:  The purpose of the  Corporation is to engage in any lawful
     act or activity for which a

          12. corporation may be organized under the General

          13.  Corporation  Law of the State of Delaware as set forth in Title 8
     of the Delaware Code (the "GCL").

                  15.  FOURTH:  The total  number  of shares of stock  which the
Corporation  shall have authority to issue is 1,000 shares of Common Stock, each
having a par value of $.01.




<PAGE>


          18. FIFTH: The name and mailing address of the Sole Incorporator is as
     follows:

          19. Deborah M. Reusch P.O. Box 636 Wilmington, DE 19899

                  SIXTH:   The  following   provisions   are  inserted  for  the
management  of the business  and the conduct of the affairs of the  Corporation,
and for  further  definition,  limitation  and  regulation  of the powers of the
Corporation and of its directors and stockholders:

                  (1) The  business  and  affairs  of the  Corporation  shall be
         managed by or under the direction of the Board of Directors.

                  (2)  The  directors  shall  have  concurrent  power  with  the
         stockholders  to make,  alter,  amend,  change,  add to or  repeal  the
         By-Laws of the Corporation.

                  (3) The number of  directors  of the  Corporation  shall be as
         from time to time fixed by, or in the manner  provided  in, the By-Laws
         of the Corporation. Election of directors need not be by written ballot
         unless the By-Laws so provide.

                  (4) No director shall be personally  liable to the Corporation
         or any of its
         stockholders  for monetary  damages for breach of  fiduciary  duty as a
         director,  except for  liability  (i) for any breach of the  director's
         duty of loyalty to the Corporation or its  stockholders,  (ii) for acts
         or omissions not in good faith or which involve intentional  misconduct
         or a knowing  violation  of law,  (iii)  pursuant to Section 174 of the
         Delaware General Corporation Law or (iv) for any transaction from which
         the  director  derived  an  improper  personal  benefit.  Any repeal or
         modification  of  this  Article  SIXTH  by  the   stockholders  of  the
         Corporation  shall not  adversely  affect any right or  protection of a
         director  of the  Corporation  existing  at the time of such  repeal or
         modification with respect to acts or omissions  occurring prior to such
         repeal or modification.

                  (5) In addition to the powers and authority hereinbefore or by
         statute  expressly  conferred  upon  them,  the  directors  are  hereby
         empowered  to exercise  all such powers and do all such acts and things
         as may be exercised or done by the Corporation,  subject, nevertheless,
         to the provisions of the GCL, this  Certificate of  Incorporation,  and
         any By-Laws adopted by the  stockholders;  provided,  however,  that no
         By-Laws  hereafter  adopted by the  stockholders  shall  invalidate any
         prior act of the directors  which would have been valid if such By-Laws
         had not been adopted.

                  SEVENTH:  Meetings  of  stockholders  may be  held  within  or
without the State of  Delaware,  as the By-Laws  may  provide.  The books of the
Corporation may be kept (subject to any provision  contained in the GCL) outside
the State of Delaware at such place or places as may be designated  from time to
time by the Board of Directors or in the By-Laws of the Corporation.

                  EIGHTH:  The Corporation  reserves the right to amend,  alter,
change or repeal any provision  contained in this Certificate of  Incorporation,
in the manner now or hereafter  prescribed by statute,  and all rights conferred
upon stockholders herein are granted subject to this reservation.

                  1. This Restated Certificate of Incorporation was duly adopted
in accordance with Sections 241 and 245 of the Delware General Corporation Law.

                  3.  I,  THE   UNDERSIGNED,   being   the   Sole   Incorporator
hereinbefore  named,  for the purpose of forming a  corporation  pursuant to the
GCL, do make this  Certificate,  hereby declaring and certifying that this is my
act and deed and the facts herein stated are true, and accordingly have hereunto
set my hand this 7th day of August, 1996.


                                                        6. /s/ Deborah M. Reusch
                                                            7. Deborah M. Reusch
                                                            8. Sole Incorporator




                      RESTATED CERTIFICATE OF INCORPORATION

                                       OF

                          THE MRS. FIELDS' BRAND, INC.

                    (Pursuant to Sections 241 and 245 of the
                        Delaware General Corporation Law)


                  The Mrs.  Fields'  Brand,  Inc., a  corporation  organized and
existing  under  the laws of the State of  Delaware  (the  "Corporation"),  does
hereby certify as follows:

     1.   The Corporation's present name is The Mrs. Fields' Brand, Inc.

     3.   The date of filing of its original  Certificate of Incorporation  with
          the Secretary of State was July 31, 1996.

     5.   The text of the Certificate of  Incorporation,  as heretofore  amended
          and  supplemented,  is hereby  amended and restated to read in full as
          set forth below in this paragraph 3:

     7.   FIRST:  The name of the  Corporation is The Mrs.  Fields' Brand,  Inc.
          (hereinafter the "Corporation").

     9.   SECOND: The address of the registered office of the Corporation in the
          State of  Delaware  is 1013 Centre  Road,  in the City of  Wilmington,
          County of New Castle. The name of its registered agent at that address
          is The Prentice-Hall Corporation System, Inc..

     11.  THIRD:  The purpose of the  Corporation is to engage in any lawful act
          or activity for which a 12.  corporation  may be  organized  under the
          General 13.  Corporation  Law of the State of Delaware as set forth in
          Title 8 of the Delaware Code (the "GCL").

     15.  FOURTH:  The total  number of  shares of stock  which the  Corporation
          shall have  authority to issue is 1,200 shares,  of which 1,000 shares
          shall be Common Stock,  par value $.01 per share, and 200 shares shall
          be Preferred Stock, par value $.01 per share (the "Preferred Stock").

     17.  The Board of  Directors  is  expressly  authorized  to provide for the
          issuance  of all or any shares of the  Preferred  Stock in one or more
          classes  or  series,  and to fix for each such  class or  series  such
          voting  powers,  full  or  limited,  or no  voting  powers,  and  such
          distinctive  designations,  preferences  and relative,  participating,
          optional or other special rights and such qualifications,  limitations
          or  restrictions  thereof,  as shall be stated  and  expressed  in the
          resolution or resolutions  adopted by the Board of Directors providing
          for the  issuance of such class or series and as may be  permitted  by
          the GCL, including,  without limitation, the authority to provide that
          any such class or series may be (i) subject to redemption at such time
          or times  and at such  price  or  prices;  (ii)  entitled  to  receive
          dividends (which may be cumulative or  non-cumulative)  at such rates,
          on such  conditions,  and at such times, and payable in preference to,
          or in such  relation to, the  dividends  payable on any other class or
          classes or any other  series;  (iii)  entitled to such rights upon the
          dissolution  of,  or upon  any  distribution  of the  assets  of,  the
          Corporation;  or (iv) convertible into, or exchangeable for, shares of
          any other  class or  classes of stock,  or of any other  series of the
          same or any other  class or classes of stock,  of the  Corporation  at
          such  price or  prices  or at such  rates of  exchange  and with  such
          adjustments; all as may be stated in such resolution or resolutions.
<PAGE>

     19.  FIFTH:  The name and mailing  address of the Sole  Incorporator  is as
          ------ follows:

     20.  Deborah M. Reusch P.O. Box 636 Wilmington, DE 19899

     SIXTH: The  following  provisions  are inserted for the  management  of the
          business  and the conduct of the affairs of the  Corporation,  and for
          further  definition,  limitation  and  regulation of the powers of the
          Corporation and of its directors and stockholders:

                  (1) The  business  and  affairs  of the  Corporation  shall be
         managed by or under the direction of the Board of Directors.

                  (2)  The  directors  shall  have  concurrent  power  with  the
         stockholders  to make,  alter,  amend,  change,  add to or  repeal  the
         By-Laws of the Corporation.


                  (3) The number of  directors  of the  Corporation  shall be as
         from time to time fixed by, or in the manner  provided  in, the By-Laws
         of the Corporation. Election of directors need not be by written ballot
         unless the By-Laws so provide.

                  (4) No director shall be personally  liable to the Corporation
         or any of its
         stockholders  for monetary  damages for breach of  fiduciary  duty as a
         director,  except for  liability  (i) for any breach of the  director's
         duty of loyalty to the Corporation or its  stockholders,  (ii) for acts
         or omissions not in good faith or which involve intentional  misconduct
         or a knowing  violation  of law,  (iii)  pursuant to Section 174 of the
         Delaware General Corporation Law or (iv) for any transaction from which
         the  director  derived  an  improper  personal  benefit.  Any repeal or
         modification  of  this  Article  SIXTH  by  the   stockholders  of  the
         Corporation  shall not  adversely  affect any right or  protection of a
         director  of the  Corporation  existing  at the time of such  repeal or
         modification with respect to acts or omissions  occurring prior to such
         repeal or modification.

                  (5) In addition to the powers and authority hereinbefore or by
         statute  expressly  conferred  upon  them,  the  directors  are  hereby
         empowered  to exercise  all such powers and do all such acts and things
         as may be exercised or done by the Corporation,  subject, nevertheless,
         to the provisions of the GCL, this  Certificate of  Incorporation,  and
         any By-Laws adopted by the  stockholders;  provided,  however,  that no
         By-Laws  hereafter  adopted by the  stockholders  shall  invalidate any
         prior act of the directors  which would have been valid if such By-Laws
         had not been adopted.

                  SEVENTH:  Meetings  of  stockholders  may be  held  within  or
without the State of  Delaware,  as the By-Laws  may  provide.  The books of the
Corporation may be kept (subject to any provision  contained in the GCL) outside
the State of Delaware at such place or places as may be designated  from time to
time by the Board of Directors or in the By-Laws of the Corporation.

                  EIGHTH:  The Corporation  reserves the right to amend,  alter,
change or repeal any provision  contained in this Certificate of  Incorporation,
in the manner now or hereafter  prescribed by statute,  and all rights conferred
upon stockholders herein are granted subject to this reservation.

                  1. This Restated Certificate of Incorporation was duly adopted
in accordance with Sections 241 and 245 of the Delware General Corporation Law.

                  3.  I,  THE   UNDERSIGNED,   being   the   Sole   Incorporator
hereinbefore  named,  for the purpose of forming a  corporation  pursuant to the
GCL, do make this  Certificate,  hereby declaring and certifying that this is my
act and deed and the facts herein stated are true, and accordingly have hereunto
set my hand this 7th day of August, 1996.


6. /s/ Deborah M. Reusch
7. Deborah M. Reusch
8. Sole Incorporator

                                                                              

                           Certificate of Designations

                                     OF THE

                                    Series A

                                 10% CUMULATIVE

                            ACCRUING PREFERRED STOCK

                                       OF

                          THE MRS. FIELDS' BRAND, INC.

                   -------------------------------------------

                    Pursuant to Section 151(g) of the General
                    Corporation Law of the State of Delaware
                   -------------------------------------------


THE MRS. FIELDS' BRAND,  INC. (the "Company"),  a company organized and existing
under and by virtue of the  provisions  of the  General  Corporation  Law of the
State of Delaware (the "DGCL"), certifies as follows:

FIRST: The Company was incorporated in the State of Delaware on July 31, 1996;

                  SECOND:  The  Restated  Certificate  of  Incorporation  of the
Company (the  "Certificate  of  Incorporation")  filed with the Secretary of the
State of Delaware on August 7, 1996,  authorizes  the  issuance of 200 shares of
preferred stock, par value $.01 per share, and, further, authorizes the Board of
Directors  of  the  Company  (the  "Board  of  Directors"),   by  resolution  or
resolutions,  at any time and from time to time,  to divide and establish any or
all of the  unissued  shares of  preferred  stock  into one or more  classes  or
series,  and  without  limiting  the  generality  of the  foregoing,  to fix and
determine  the  designation  of each such class or series,  the number of shares
which  shall  constitute  such class or series and certain  relative  rights and
preferences of the shares of each class or series so established.

                  THIRD: The Board of Directors pursuant to authority  conferred
upon the  Board of  Directors  under the  Certificate  of  Incorporation  and by
written  consent on September 17, 1996 did duly adopt the following  resolutions
authorizing the issuance of a series of the Company's preferred stock, par value
$.01 per share,  and setting forth the terms and  provisions  of said  preferred
stock:

         RESOLVED, that the Board of Directors,  pursuant to authority vested in
         it by  the  provisions  of the  Certificate  of  Incorporation,  hereby
         authorizes  the  creation  and  issuance  of a series of the  Company's
         preferred stock, par value $.01 per share, which shall consist of up to
         100 shares of the 200 shares of  preferred  stock that the  Company now
         has  authority  to issue,  and hereby  fixes the  powers,  designation,
         dividend  rate,  redemption   provisions,   voting  powers,  rights  on
         liquidation  or  dissolution,   and  other   preferences  and  relative
         participating,  optional  or  other  rights,  and  the  qualifications,
         limitations or restrictions  thereof (in addition to those set forth in
         said Certificate of Incorporation) as follows:



<PAGE>



                  1. Designation. The preferred stock of the Company created and
authorized  for issuance  hereby shall be designated as "Series A 10% Cumulative
Accruing  Preferred  Stock" (the  "Preferred  Stock").  The Preferred Stock will
consist of 100 shares of such Preferred Stock.

                  3.  Priority.  The  Preferred  Stock  shall,  with  respect to
dividend  rights and rights on liquidation,  winding up or dissolution,  whether
voluntary or involuntary,  whether now or hereafter issued, rank (i) on a parity
with any other series of preferred stock  established  hereafter by the Board of
Directors,  the terms of which shall specifically provide that such series shall
rank on parity with the  Preferred  Stock with  respect to  dividend  rights and
rights  on  liquidation,  winding  up or  dissolution,  (all of such  series  of
preferred  stock to which the Preferred Stock ranks on a parity are at all times
collectively referred to as "Parity  Securities"),  (ii) junior to any series of
preferred stock established by the Board of Directors,  the terms of which shall
specifically  provide that such series shall rank senior to the Preferred  Stock
with  respect  to  dividend  rights  and  rights on  liquidation,  winding up or
dissolution  (all of such series of preferred stock to which the Preferred Stock
ranks  junior  are at times  collectively  referred  to  herein  as the  "Senior
Securities"), and (iii) senior to the Company's Common Stock, $.01 par value per
share (the "Common  Stock"),  and,  subject to clauses (i) and (ii) hereof,  any
other  equity  securities  of the Company,  with respect to dividend  rights and
rights on liquidation,  winding up or dissolution (all of such equity securities
of the Company to which the Preferred  Stock ranks senior,  including the Common
Stock, are at times collectively referred to herein as the "Junior Securities").
Notwithstanding  the  foregoing,  the  Company  shall  not  establish,   create,
authorize or issue any shares of Parity Securities (other than additional series
of Preferred Stock) or Senior Securities  without the prior written consent of a
majority of the holders of the Preferred Stock.

                  5.          Dividends.

     (a) Holders of shares of Preferred Stock shall be entitled to receive,  out
of funds  legally  available  for the payment of dividends  ("Legally  Available
Funds"),  cumulative  dividends  for each share of Preferred  Stock in an amount
equal to the annual  rate of 10%(or  $3,500 per share per year)  accruable  on a
daily basis from  September  19,  1996 (the  "Issuance  Date").  All accrued but
unpaid  dividends  shall be  compounded  quarterly  on each  March 15,  June 15,
September 15 and December 15,  commencing  on December 15, 1996, at a rate equal
to an annual  rate of 10%.  The Board of  Directors  shall  declare and pay such
accrued  dividends at such time as contemplated by section 5 hereof (a "Dividend
Payment Date") to the extent permitted by law and the Company's debt instruments
and related  agreements from time to time outstanding  (the "Debt  Instruments")
subject to the provisions of section 3(c) hereof.  Such dividends  shall be paid
to the holders of record at the close of business on the date  specified  by the
Board of  Directors  of the  Company  at the time  such  dividend  is  declared;
provided, however, that such declaration date shall not be more than 60 days nor
less than 10 days prior to the respective Dividend Payment Date.

     (c) All  dividends  paid with  respect  to shares  of the  Preferred  Stock
pursuant to section 3(a) shall be paid pro rata to the holders entitled thereto.

     (e)  Notwithstanding  anything  contained  herein to the contrary,  no cash
dividends  on  shares  of  Preferred  Stock  shall be  declared  by the Board of
Directors  or paid or set apart for  payment by the  Company at such time as the
terms  and  provisions  of the Notes  specifically  prohibit  such  declaration,
payment or setting apart for payment or provide that such  declaration,  payment
or setting  apart for payment  would (or,  with notice or lapse of time or both,
would) constitute a breach thereof or a default thereunder.
<PAGE>

     (g) If at any time the Company shall have failed to pay all dividends which
have  accrued  on any  outstanding  shares of Senior  Securities  or any  Parity
Securities at the times such dividends are payable, unless otherwise provided in
the terms of the Senior  Securities or the Parity  Securities,  no cash or stock
dividend  shall be declared by the Board of  Directors  or paid or set apart for
payment  by the  Company  on  shares  of  Preferred  Stock  unless  prior  to or
concurrently  with such declaration,  payment or setting apart for payment,  all
accrued and unpaid dividends on all outstanding shares of such Senior Securities
and Parity  Securities shall have been declared,  paid or set apart for payment,
without  interest;  provided,  however,  that in the event  such  failure to pay
accrued  dividends is with respect only to the  outstanding  shares of Preferred
Stock  and any  outstanding  shares  of any  Parity  Securities,  cash or  stock
dividends may be declared, paid or set apart for payment,  without interest, pro
rata on shares of  Preferred  Stock and shares of such other series of Preferred
Stock so that the  amounts  of any  dividends  declared,  paid or set  apart for
payment (whether in cash or additional  securities) on shares of Preferred Stock
and shares of such other  series of  preferred  stock shall in all cases bear to
each  other the same ratio  that,  at the time of such  declaration,  payment or
setting  apart for payment,  the amounts of all accrued but unpaid  dividends on
shares of the  Preferred  Stock and  shares  of Parity  Securities  bear to each
other.  Any  dividend  not paid  pursuant to section 3(a) hereof or this section
3(d) shall be fully  cumulative  and shall  accrue  (whether  or not  declared),
without interest,  as set forth in section 3(a) hereof, even if such dividend is
not paid pursuant to section 3(c).

     (i) Holders of shares of  Preferred  Stock shall be entitled to receive the
dividends  provided for in section 3(a) hereof in  preference to and in priority
over any dividends upon any of the Junior Securities.

                  7.          Liquidation Preference.

     (a) In the event of any voluntary or involuntary  liquidation,  dissolution
or winding up of the affairs of the Company,  the holders of shares of Preferred
Stock then  outstanding  shall be  entitled  to be paid out of the assets of the
Company  available for  distribution to its stockholders an amount in cash equal
to  $35,000  for each  share  outstanding,  plus an amount in cash  equal to all
accrued but unpaid dividends  thereon to the date fixed for liquidation,  before
any payment shall be made or any assets distributed to the holders of any of the
Junior Securities;  provided, however, that the holders of outstanding shares of
Preferred Stock shall not be entitled to receive such liquidation  payment until
the liquidation  payments on all outstanding  shares of Senior  Securities shall
have  been  paid in  full.  No  full  preferential  payment  on  account  of any
liquidation,  dissolution  or winding up of the  Company,  whether  voluntary or
involuntary,  shall be made to the  holders  of any class of  Parity  Securities
unless  there shall  likewise  be paid at the same time to holders of  Preferred
Stock the full amounts to which such  holders are entitled  with respect to such
distribution. If the assets of the Company are not sufficient to pay in full the
liquidation  payments payable to the holders of outstanding  shares of Preferred
Stock and outstanding shares of Parity Securities,  then the holders of all such
shares shall share ratably in such distribution of assets in accordance with the
full  respective  preferential  amounts  that would be payable on such shares of
Preferred  Stock and such shares of Parity  Securities  if all  amounts  payable
thereon were paid in full.
<PAGE>

     (c) For the purposes of this section 4, (x) the voluntary sale, conveyance,
exchange  or  transfer  (for  cash,   shares  of  stock,   securities  or  other
consideration)  of all or  substantially  all of the  property  or assets of the
Company or (y) the consolidation or merger of the Company with one or more other
companies or entities  shall not be deemed to be a  liquidation,  dissolution or
winding up, voluntary or involuntary.

                  1.          Redemption.

     (a) Mandatory Redemption. (i) To the extent permitted by law and subject to
the  prior or  simultaneous  prepayment  in full of the Debt  Instruments,  as a
mandatory  redemption for the retirement of the shares of Preferred  Stock,  the
Company  shall  redeem,  out of Legally  Available  Funds (if such shares remain
outstanding)  on  September  18, 2003 (the  "Mandatory  Redemption  Date"),  all
remaining shares of Preferred Stock then outstanding, at the redemption price of
$35,000 for each share outstanding,  plus an amount in cash equal to all accrued
but unpaid dividends thereon to the Mandatory Redemption Date. Immediately prior
to authorizing or making such  redemption  with respect to the Preferred  Stock,
the Company, by resolution of its Board of Directors shall, to the extent of any
Legally  Available  Funds,  declare a dividend on the Preferred Stock payable on
the  Mandatory  Redemption  Date in an amount  equal to any  accrued  and unpaid
dividends  on the  Preferred  Stock as of such date and, if the Company does not
have sufficient Legally Available Funds to declare and pay all dividends accrued
at the time of such redemption, any remaining accrued and unpaid dividends shall
be added to the  redemption  price.  If the Company  shall fail to discharge its
obligation to redeem all of the  outstanding  shares of Preferred Stock required
to be  redeemed  pursuant  to  this  section  5(a)  (the  "Mandatory  Redemption
Obligation"), the Mandatory Redemption Obligation shall be discharged as soon as
the Company is able to discharge such Mandatory Redemption Obligation. If and so
long as the Mandatory Redemption  Obligation shall not be fully discharged,  (x)
dividends on the  Preferred  Stock shall  continue to accrue and be added to the
dividend payable  pursuant to the second preceding  sentence and (y) the Company
shall not declare or pay any dividend or make any distribution on its securities
not otherwise permitted by this certificate.

                  (a) Optional  Redemption.  To the extent  permitted by law and
subject to the prior or simultaneous prepayment in full of the Debt Instruments,
the  Preferred  Stock shall be  redeemable at any time, or from time to time, in
whole or in part, out of Legally  Available Funds, at the option of the Company,
(an "Optional Redemption Date"). Optional redemptions shall be made, upon giving
notice as provided in section 5(c) hereof,  at the  redemption  price of $35,000
for each  share  outstanding,  plus an amount in cash equal to all  accrued  but
unpaid dividends thereon to the Optional  Redemption Date.  Immediately prior to
authorizing or making any such redemption  with respect to the Preferred  Stock,
and as a condition precedent to the Company so redeeming at its option, in whole
or in part,  shares of the Preferred  Stock,  the Company,  by resolution of its
Board of Directors shall, to the extent of any Legally Available Funds,  declare
a dividend on the Preferred Stock payable on the Optional  Redemption Date in an
amount equal to any accrued and unpaid  dividends on the  Preferred  Stock as of
such date and if the Company does not have sufficient Legally Available Funds to
declare and pay all  dividends  accrued to the  Optional  Redemption  Date,  any
remaining accrued and unpaid dividends shall be added to the redemption price.
<PAGE>

     (c)  Notice  of  Redemption.  For the  purposes  of this  section  5(c),  a
Mandatory  Redemption  Date and an  Optional  Redemption  Date  are  hereinafter
collectively referred to as a "Redemption Date"). In the event the Company shall
redeem  shares of Preferred  Stock  pursuant to section  5(a) or 5(b) hereof,  a
notice of such redemption shall be given by first-class  mail,  postage prepaid,
mailed prior to the  Redemption  Date, to each holder of record of the shares to
be redeemed,  at such holder's address as the same appears on the stock books of
the Company. Notice having been mailed as aforesaid, on and after the Redemption
Date,  unless the Company shall be in default in providing money for the payment
of the  redemption  price  (including  an amount equal to any accrued and unpaid
dividends up to and including the Redemption  Date), (x) dividends on the shares
of the Preferred Stock so called for redemption shall cease to accrue,  (y) said
shares shall be deemed no longer outstanding,  and (z) all rights of the holders
thereof as  stockholders  of the Company  (except the right to receive  from the
Company the monies  payable upon  redemption,  without  interest  thereon,  upon
surrender of the certificates evidencing such shares) shall cease.

     (e) Upon  surrender  of the  certificates  for any such  shares so redeemed
(properly endorsed or assigned for transfer,  if the Board of Directors shall so
require),  such  shares  shall be  redeemed  by the  Company  at the  applicable
redemption  price  aforesaid.  If  fewer  than  all the  outstanding  shares  of
Preferred  Stock are to be redeemed,  shares to be redeemed shall be selected by
the Company from outstanding shares of Preferred Stock not previously called for
redemption by lot or pro rata or by any other equitable method determined by the
Board  of  Directors  in its sole  discretion.  If  fewer  than  all the  shares
represented by any certificate are redeemed,  a new certificate  shall be issued
representing the unredeemed shares without cost to the holder thereof.

     (g) The  election  by the  Company  to  redeem  shares of  Preferred  Stock
pursuant to this section 5 hereof shall become  irrevocable only on the relevant
Optional Redemption Date.

                  2.  Voting  Rights.  Except as  required  by law,  holders  of
Preferred Stock shall have no voting rights.

                  4. Limitation and Rights Upon Insolvency.  Notwithstanding any
other provision of this  Certificate of  Designations,  the Company shall not be
required  to pay  any  dividend  on,  or to pay any  amount  in  respect  of any
redemption of, the Preferred Stock at a time when immediately  after making such
payment the Company is or would be rendered  insolvent (as defined by applicable
law), provided that the obligation of the Company to make any such payment shall
not be extinguished in the event the foregoing limitation applies.

                  6.  Limitations  under the  Notes.  Notwithstanding  any other
provision of this Certificate of Designations, the Company shall not be required
to pay any  dividend on, or to pay any amount in respect of any  redemption  of,
the Preferred Stock if upon, or after, making such payment the Company would, or
with the passage of time, or the giving of notice,  or both, would be in default
under the terms of the Debt  Instruments,  provided  that the  obligation of the
Company  to make any such  payment  shall not be  extinguished  in the event the
foregoing limitation applies.
<PAGE>

                  8. Shares to Be Retired. Any share of Preferred Stock redeemed
or otherwise  acquired by the Company  shall be retired and  cancelled and shall
upon cancellation be restored to the status of authorized but unissued shares of
preferred  stock,  subject to  reissuance by the Board of Directors as Preferred
Stock or shares of preferred stock of one or more other series.

                  10. Record Holders.  The Company may deem and treat the record
holder of any shares of Preferred Stock as the true and lawful owner thereof for
all  purposes,  and the  Company  shall  not be  affected  by any  notice to the
contrary.

                  12.  Notice.  Except as may  otherwise be provided for herein,
all notices  referred to herein shall be in writing,  and all notices  hereunder
shall be deemed to have been given  upon,  the earlier of receipt of such notice
or three  Business  Days after the mailing of such notice if sent by  registered
mail (unless  first-class  mail shall be specifically  permitted for such notice
under the terms of this  Certificate  of  Designations)  with  postage  prepaid,
addressed:  if to the Company,  to its offices at 462 West Bearcat  Drive,  Salt
Lake  City,  Utah 84115  (Attention:  President)  or to an agent of the  Company
designated as permitted by the Certificate of Incorporation or, if to any holder
of the  Preferred  Stock,  to such  holder at the  address of such holder of the
Preferred  Stock as listed in the stock record books of the Company;  or to such
other  address  as the  Company  or  holder,  as the  case  may be,  shall  have
designated by notice similarly given.  "Business Day" shall mean the a date that
is not a  Saturday,  Sunday or legal  holiday or which banks in the State of New
York are permitted to be closed.



<PAGE>




13.       0087328.09-01S7a
                  IN WITNESS WHEREOF,  this Certificate of Designations has been
duly executed this 18th day of September, 1996.


                            THE MRS. FIELDS' BRAND, INC.



                                                     By:/s/ Herbert S. Winokur
                                                   Name:Herbert S. Winokur
                                                  Title:President


           
                                     BY-LAWS

                                       OF

                       MRS. FIELDS' ORIGINAL COOKIES, INC.

                     (hereinafter called the "Corporation")

                                    ARTICLE I

                                     OFFICES

     Section 1.  Registered  Office.  The registered  office of the  Corporation
shall be in the City of Wilmington, County of New
Castle, State of Delaware.
                
     Section 2. Other  Offices.  The  Corporation  may also have offices at such
other  places  both  within and  without  the State of  Delaware as the Board of
Directors may from time to time determine.

                                   ARTICLE II
                            MEETINGS OF STOCKHOLDERS
              
     Section 1. Place of Meetings. Meetings of the stockholders for the election
of  directors  or for any other  purpose  shall be held at such time and  place,
either within or without the State of Delaware as shall be designated  from time
to time by the Board of Directors  and stated in the notice of the meeting or in
a duly executed waiver of notice thereof.
                
     Section 2. Annual Meetings. The Annual Meetings of
Stockholders  shall be held on such date and at such time as shall be designated
from  time to time by the Board of  Directors  and  stated in the  notice of the
meeting,  at which meetings the  stockholders  shall elect by a plurality vote a
Board of Directors,  and transact such other business as may properly be brought
before the meeting. Written notice of the Annual Meeting stating the place, date
and hour of the meeting shall be given to each  stockholder  entitled to vote at
such  meeting  not less than ten nor more than sixty days before the date of the
meeting.
                
  Section 3. Special  Meetings.  Unless otherwise  prescribed by
law or by the Certificate of  Incorporation,  Special  Meetings of Stockholders,
for any purpose or purposes,  may be called by either (i) the Chairman, if there
be one, or (ii) the President,  (iii) any Vice President,  if there be one, (iv)
the  Secretary  or (v) any  Assistant  Secretary,  if there be one, and shall be
called by any such  officer at the request in writing of a majority of the Board
of Directors or at the request in writing of  stockholders  owning a majority of
the capital  stock of the  Corporation  issued and  outstanding  and entitled to
vote. Such request shall state the purpose or purposes of the proposed  meeting.
Written  notice of a Special  Meeting  stating  the place,  date and hour of the
meeting  and the purpose or  purposes  for which the meeting is called  shall be
given not less than ten nor more than sixty days  before the date of the meeting
to each stockholder entitled to vote at such meeting.
<PAGE>
             
     Section 4. Quorum.  Except as otherwise  provided by law or by
the Certificate of Incorporation, the holders of a majority of the capital stock
issued  and  outstanding  and  entitled  to vote  thereat,  present in person or
represented  by  proxy,  shall  constitute  a  quorum  at  all  meetings  of the
stockholders for the transaction of business. If, however, such quorum shall not
be present or represented at any meeting of the  stockholders,  the stockholders
entitled to vote thereat,  present in person or represented by proxy, shall have
power to  adjourn  the  meeting  from time to time,  without  notice  other than
announcement at the meeting, until a quorum shall be present or represented.  At
such adjourned  meeting at which a quorum shall be present or  represented,  any
business may be  transacted  which might have been  transacted at the meeting as
originally noticed. If the adjournment is for more than thirty days, or if after
the adjournment a new record date is fixed for the adjourned  meeting,  a notice
of the adjourned meeting shall be given to each stockholder  entitled to vote at
the meeting.
                
  Section 5.  Voting.  Unless  otherwise  required  by law,  the
Certificate of Incorporation  or these By-Laws,  any question brought before any
meeting  of  stockholders  shall  be  decided  by the vote of the  holders  of a
majority of the stock represented and entitled to vote thereat. Each stockholder
represented at a meeting of stockholders  shall be entitled to cast one vote for
each  share  of the  capital  stock  entitled  to  vote  thereat  held  by  such
stockholder.  Such votes may be cast in person or by proxy but no proxy shall be
voted on or after three years from its date,  unless such proxy  provides  for a
longer period. The Board of Directors, in its discretion,  or the officer of the
Corporation  presiding  at a meeting of  stockholders,  in his  discretion,  may
require that any votes cast at such meeting shall be cast by written ballot.
              
   Section 6. Consent of Stockholders in Lieu of Meeting.  Unless
otherwise  provided in the Certificate of Incorporation,  any action required or
permitted to be taken at any Annual or Special  Meeting of  Stockholders  of the
Corporation,  may be taken without a meeting, without prior notice and without a
vote,  if a consent in  writing,  setting  forth the  action so taken,  shall be
signed by the  holders of  outstanding  stock  having not less than the  minimum
number of votes that would be  necessary  to  authorize or take such action at a
meeting at which all shares  entitled to vote  thereon  were  present and voted.
Prompt  notice of the taking of the corporate  action  without a meeting by less
than unanimous written consent shall be given to those stockholders who have not
consented in writing.
<PAGE>
              
    Section 7. List of Stockholders  Entitled to Vote. The officer
of the Corporation  who has charge of the stock ledger of the Corporation  shall
prepare and make,  at least ten days before  every  meeting of  stockholders,  a
complete list of the stockholders  entitled to vote at the meeting,  arranged in
alphabetical  order,  and showing the address of each stockholder and the number
of shares registered in the name of each stockholder. Such list shall be open to
the  examination  of any  stockholder,  for any purpose  germane to the meeting,
during ordinary  business hours,  for a period of at least ten days prior to the
meeting,  either at a place  within  the city  where the  meeting is to be held,
which  place  shall be  specified  in the notice of the  meeting,  or, if not so
specified,  at the place where the meeting is to be held. The list shall also be
produced  and kept at the time and place of the  meeting  during  the whole time
thereof,  and may be  inspected by any  stockholder  of the  Corporation  who is
present.
                
  Section 8. Stock Ledger.  The stock ledger of the  Corporation
shall be the only  evidence as to who are the  stockholders  entitled to examine
the stock ledger, the list required by Section 7 of this Article II or the books
of the  Corporation,  or to  vote  in  person  or by  proxy  at any  meeting  of
stockholders.

<PAGE>

                                   ARTICLE III
                                    DIRECTORS
               
   Section 1.  Number and  Election  of  Directors.  The Board of
Directors  shall consist of not less than one nor more than fifteen  members and
as of the Closing Date (as defined in the Asset Purchase  Agreement  dated as of
August 7, 1996 among the Corporation,  Capricorn Investors II, L.P., Mrs. Fields
Inc. and two of its  subsidiaries)  shall  consist of not less than six nor more
than nine  members,  the exact  number of which shall  initially be fixed by the
Incorporator and thereafter from time to time by the Board of Directors.  Except
as  provided  in  Section 2 of this  Article,  directors  shall be  elected by a
plurality  of the  votes  cast at  Annual  Meetings  of  Stockholders,  and each
director so elected  shall hold office  until the next Annual  Meeting and until
his successor is duly elected and qualified, or until his earlier resignation or
removal.  Any  director  may resign at any time upon notice to the  Corporation.
Directors need not be stockholders.
              
   Section   2.   Vacancies.    Vacancies   and   newly   created
directorships  resulting from any increase in the authorized number of directors
may be filled by a majority of the directors then in office,  though less than a
quorum, or by a sole remaining director,  and the directors so chosen shall hold
office  until the next  annual  election  and until  their  successors  are duly
elected and qualified, or until their earlier resignation or removal.
               
   Section 3. Duties and Powers.  The business of the Corporation
shall be managed by or under the  direction of the Board of Directors  which may
exercise  all such  powers of the  Corporation  and do all such  lawful acts and
things as are not by statute or by the Certificate of  Incorporation or by these
By-Laws directed or required to be exercised or done by the stockholders.
              
    Section 4. Meetings. The Board of Directors of the Corporation
may hold meetings,  both regular and special, either within or without the State
of  Delaware.  Regular  meetings of the Board of  Directors  may be held without
notice at such time and at such place as may from time to time be  determined by
the Board of Directors. Special meetings of the Board of Directors may be called
by the  Chairman,  if there be one,  the  President,  or any  directors.  Notice
thereof  stating the place,  date, hour and agenda of the meeting shall be given
to each  director  by  telecopy  not less than five  business  days prior to the
meeting; provided that, in the event the Chairman determines that such notice is
not practicable,  such notice may be given not later than forty-eight (48) hours
before the date of the  meeting.  This  Section 4 cannot be amended  without the
consent of each director then in office.
                
  Section 5.  Quorum.  Except as may be  otherwise  specifically
provided by law, the  Certificate  of  Incorporation  or these  By-Laws,  at all
meetings of the Board of Directors,  a majority of the entire Board of Directors
shall  constitute  a quorum for the  transaction  of  business  and the act of a
majority  of the  directors  present at any  meeting at which  there is a quorum
shall be the act of the Board of Directors.  If a quorum shall not be present at
any meeting of the Board of Directors, the directors present thereat may adjourn
the meeting from time to time,  without  notice other than  announcement  at the
meeting, until a quorum shall be present.
<PAGE>
                
  Section 6. Actions of Board.  Unless otherwise provided by the
Certificate of Incorporation or these By-Laws,  any action required or permitted
to be taken at any meeting of the Board of Directors or of any committee thereof
may be taken without a meeting,  if all the members of the Board of Directors or
committee,  as the case may be, consent  thereto in writing,  and the writing or
writings are filed with the minutes of  proceedings of the Board of Directors or
committee.
           
      Section 7. Meetings by Means of Conference  Telephone.  Unless
otherwise provided by the Certificate of Incorporation or these By-Laws, members
of the Board of Directors of the Corporation, or any committee designated by the
Board of Directors,  may  participate  in a meeting of the Board of Directors or
such  committee  by means of a conference  telephone  or similar  communications
equipment  by means of which all persons  participating  in the meeting can hear
each other,  and  participation  in a meeting  pursuant to this  Section 7 shall
constitute presence in person at such meeting.
               
   Section 8.  Committees.  The Board of Directors  may designate
one or  more  committees,  each  committee  to  consist  of one or  more  of the
directors of the  Corporation.  The Board of Directors may designate one or more
directors as alternate  members of any committee,  who may replace any absent or
disqualified  member at any  meeting of any such  committee.  In the  absence or
disqualification of a member of a committee, and in the absence of a designation
by the Board of  Directors  of an  alternate  member to  replace  the  absent or
disqualified  member,  the member or members  thereof present at any meeting and
not disqualified from voting, whether or not he or they constitute a quorum, may
unanimously  appoint  another  member  of the Board of  Directors  to act at the
meeting in the place of any absent or disqualified member. Any committee, to the
extent  allowed  by  law  and  provided  in  the  resolution  establishing  such
committee, shall have and may exercise all the powers and authority of the Board
of Directors in the  management of the business and affairs of the  Corporation.
Each committee  shall keep regular  minutes and report to the Board of Directors
when required.
                  
Section  9.  Compensation.  The  directors  may be paid  their
expenses,  if any, of  attendance  at each meeting of the Board of Directors and
may be paid a fixed sum for attendance at each meeting of the Board of Directors
or a stated salary as director. No such payment shall preclude any director from
serving  the  Corporation  in any  other  capacity  and  receiving  compensation
therefor.  Members  of  special  or  standing  committees  may be  allowed  like
compensation for attending committee meetings.
<PAGE>
                 
 Section 10. Interested  Directors.  No contract or transaction
between the Corporation and one or more of its directors or officers, or between
the Corporation and any other corporation,  partnership,  association,  or other
organization  in which one or more of its directors or officers are directors or
officers,  or have a financial  interest,  shall be void or voidable  solely for
this  reason,  or solely  because  the  director  or  officer  is  present at or
participates in the meeting of the Board of Directors or committee thereof which
authorizes the contract or transaction, or solely because his or their votes are
counted  for  such  purpose  if (i)  the  material  facts  as to  his  or  their
relationship  or interest and as to the contract or transaction are disclosed or
are known to the Board of Directors or the committee, and the Board of Directors
or  committee  in good faith  authorizes  the  contract  or  transaction  by the
affirmative votes of a majority of the disinterested directors,  even though the
disinterested  directors be less than a quorum; or (ii) the material facts as to
his or their  relationship or interest and as to the contract or transaction are
disclosed or are known to the  stockholders  entitled to vote  thereon,  and the
contract or  transaction is  specifically  approved in good faith by vote of the
stockholders; or (iii) the contract or transaction is fair as to the Corporation
as of  the  time  it is  authorized,  approved  or  ratified,  by the  Board  of
Directors,  a  committee  thereof  or the  stockholders.  Common  or  interested
directors may be counted in determining the presence of a quorum at a meeting of
the Board of  Directors  or of a  committee  which  authorizes  the  contract or
transaction.
<PAGE>

                       
                                   ARTICLE IV
                                    OFFICERS
                
  Section 1. General.  The officers of the Corporation  shall be
chosen by the Board of  Directors  and shall be a President,  a Secretary  and a
Treasurer. The Board of Directors, in its discretion, may also choose a Chairman
of the  Board  of  Directors  (who  must be a  director)  and  one or more  Vice
Presidents, Assistant Secretaries,  Assistant Treasurers and other officers. Any
number of offices may be held by the same person, unless otherwise prohibited by
law, the  Certificate of  Incorporation  or these  By-Laws.  The officers of the
Corporation  need not be stockholders of the Corporation nor, except in the case
of the Chairman of the Board of  Directors,  need such  officers be directors of
the Corporation.
               
   Section  2.  Election.  The  Board of  Directors  at its first
meeting held after each Annual Meeting of Stockholders  shall elect the officers
of the  Corporation  who  shall  hold  their  offices  for such  terms and shall
exercise such powers and perform such duties as shall be determined from time to
time by the Board of Directors;  and all officers of the Corporation  shall hold
office until their  successors are chosen and qualified,  or until their earlier
resignation  or removal.  Any officer  elected by the Board of Directors  may be
removed  at any  time by the  affirmative  vote of a  majority  of the  Board of
Directors.  Any  vacancy  occurring  in any office of the  Corporation  shall be
filled  by  the  Board  of  Directors.  The  salaries  of  all  officers  of the
Corporation shall be fixed by the Board of Directors.
             
     Section 3. Voting Securities Owned by the Corporation.  Powers
of  attorney,  proxies,  waivers  of  notice  of  meeting,  consents  and  other
instruments  relating to securities  owned by the Corporation may be executed in
the  name of and on  behalf  of the  Corporation  by the  President  or any Vice
President  and  any  such  officer  may,  in the  name of and on  behalf  of the
Corporation, take all such action as any such officer may deem advisable to vote
in person or by proxy at any meeting of security  holders of any  corporation in
which the  Corporation  may own securities and at any such meeting shall possess
and may exercise any and all rights and power  incident to the ownership of such
securities and which, as the owner thereof, the Corporation might have exercised
and possessed if present.  The Board of Directors may, by resolution,  from time
to time confer like powers upon any other person or persons.
<PAGE>
                 
 Section 4. Chairman of the Board of Directors. The Chairman of
the Board of  Directors,  if there be one,  shall preside at all meetings of the
stockholders  and of the Board of  Directors.  He shall be the  Chief  Executive
Officer  of the  Corporation,  and  except  where  by law the  signature  of the
President is required,  the Chairman of the Board of Directors shall possess the
same  power as the  President  to sign all  contracts,  certificates  and  other
instruments  of  the  Corporation  which  may be  authorized  by  the  Board  of
Directors.  During the absence or disability of the  President,  the Chairman of
the Board of  Directors  shall  exercise  all the powers and  discharge  all the
duties of the  President.  The  Chairman  of the Board of  Directors  shall also
perform  such other  duties and may  exercise  such other powers as from time to
time may be assigned to him by these By-Laws or by the Board of Directors.
             
     Section 5.  President.  The  President  shall,  subject to the
control of the Board of  Directors  and,  if there be one,  the  Chairman of the
Board of Directors,  have general supervision of the business of the Corporation
and shall see that all  orders and  resolutions  of the Board of  Directors  are
carried into effect. He shall execute all bonds, mortgages,  contracts and other
instruments  of  the  Corporation  requiring  a  seal,  under  the  seal  of the
Corporation,  except where  required or permitted by law to be otherwise  signed
and executed and except that the other officers of the  Corporation may sign and
execute documents when so authorized by these By-Laws, the Board of Directors or
the  President.  In the absence or  disability  of the  Chairman of the Board of
Directors,  or if there be none, the President  shall preside at all meetings of
the  stockholders  and the Board of  Directors.  If there be no  Chairman of the
Board of Directors,  the President shall be the Chief  Executive  Officer of the
Corporation. The President shall also perform such other duties and may exercise
such other  powers as from time to time may be assigned to him by these  By-Laws
or by the Board of Directors.
               
  Section 6. Vice Presidents. At the request of the President or
in his absence or in the event of his  inability or refusal to act (and if there
be no  Chairman  of the  Board of  Directors),  the Vice  President  or the Vice
Presidents  if there is more than one (in the order  designated  by the Board of
Directors) shall perform the duties of the President,  and when so acting, shall
have  all  the  powers  of and be  subject  to all  the  restrictions  upon  the
President.  Each Vice  President  shall  perform such other duties and have such
other powers as the Board of Directors from time to time may prescribe. If there
be no Chairman of the Board of  Directors  and no Vice  President,  the Board of
Directors shall designate the officer of the Corporation  who, in the absence of
the  President or in the event of the  inability or refusal of the  President to
act, shall perform the duties of the President,  and when so acting,  shall have
all the powers of and be subject to all the restrictions upon the President.
<PAGE>
              
    Section 7. Secretary.  The Secretary shall attend all meetings
of the Board of Directors  and all meetings of  stockholders  and record all the
proceedings  thereat  in a book  or  books  to be kept  for  that  purpose;  the
Secretary  shall also  perform  like  duties for the  standing  committees  when
required. The Secretary shall give, or cause to be given, notice of all meetings
of the stockholders  and special  meetings of the Board of Directors,  and shall
perform  such other  duties as may be  prescribed  by the Board of  Directors or
President, under whose supervision he shall be. If the Secretary shall be unable
or shall refuse to cause to be given notice of all meetings of the  stockholders
and special  meetings of the Board of  Directors,  and if there be no  Assistant
Secretary,  then  either  the Board of  Directors  or the  President  may choose
another  officer  to cause such  notice to be given.  The  Secretary  shall have
custody  of the  seal of the  Corporation  and the  Secretary  or any  Assistant
Secretary,  if there  be one,  shall  have  authority  to affix  the same to any
instrument requiring it and when so affixed, it may be attested by the signature
of the Secretary or by the signature of any such Assistant Secretary.  The Board
of Directors  may give general  authority to any other officer to affix the seal
of the  Corporation  and to attest the affixing by his signature.  The Secretary
shall see that all books, reports, statements,  certificates and other documents
and records  required by law to be kept or filed are properly kept or filed,  as
the case may be.
               
   Section 8. Treasurer.  The Treasurer shall have the custody of
the corporate funds and securities and shall keep full and accurate  accounts of
receipts  and  disbursements  in books  belonging to the  Corporation  and shall
deposit all moneys and other  valuable  effects in the name and to the credit of
the  Corporation  in such  depositories  as may be  designated  by the  Board of
Directors.  The Treasurer  shall disburse the funds of the Corporation as may be
ordered  by  the  Board  of   Directors,   taking   proper   vouchers  for  such
disbursements,  and shall render to the President and the Board of Directors, at
its regular meetings,  or when the Board of Directors so requires, an account of
all  his  transactions  as  Treasurer  and of  the  financial  condition  of the
Corporation. If required by the Board of Directors, the Treasurer shall give the
Corporation  a bond in such sum and with  such  surety or  sureties  as shall be
satisfactory  to the Board of  Directors  for the  faithful  performance  of the
duties of his office and for the restoration to the Corporation,  in case of his
death,  resignation,  retirement or removal from office,  of all books,  papers,
vouchers,  money and other  property of whatever kind in his possession or under
his control belonging to the Corporation.
              
    Section 9. Assistant  Secretaries.  Except as may be otherwise
provided in these By-Laws, Assistant Secretaries, if there be any, shall perform
such duties and have such powers as from time to time may be assigned to them by
the Board of Directors,  the President,  any Vice President, if there be one, or
the  Secretary,  and in the  absence  of the  Secretary  or in the  event of his
disability  or refusal to act,  shall perform the duties of the  Secretary,  and
when  so  acting,  shall  have  all  the  powers  of and be  subject  to all the
restrictions upon the Secretary.
             
     Section 10. Assistant  Treasurers.  Assistant  Treasurers,  if
there be any,  shall  perform  such  duties and have such powers as from time to
time may be assigned to them by the Board of Directors,  the President, any Vice
President,  if  there  be  one,  or the  Treasurer,  and in the  absence  of the
Treasurer or in the event of his disability or refusal to act, shall perform the
duties of the Treasurer, and when so acting, shall have all the powers of and be
subject to all the restrictions upon the Treasurer.  If required by the Board of
Directors,  an Assistant Treasurer shall give the Corporation a bond in such sum
and with  such  surety  or  sureties  as shall be  satisfactory  to the Board of
Directors for the faithful  performance  of the duties of his office and for the
restoration to the Corporation, in case of his death, resignation, retirement or
removal from office, of all books, papers, vouchers, money and other property of
whatever  kind  in  his  possession  or  under  his  control  belonging  to  the
Corporation.
           
       Section 11. Other  Officers.  Such other officers as the Board
of Directors  may choose shall  perform such duties and have such powers as from
time to time may be  assigned  to them by the Board of  Directors.  The Board of
Directors  may  delegate to any other  officer of the  Corporation  the power to
choose such other officers and to prescribe their respective duties and powers.
<PAGE>

                                
                                    ARTICLE V
                                      STOCK
                
  Section 1. Form of Certificates.  Every holder of stock in the
Corporation  shall be entitled to have a certificate  signed, in the name of the
Corporation  (i) by the Chairman of the Board of  Directors,  the President or a
Vice  President  and (ii) by the  Treasurer  or an Assistant  Treasurer,  or the
Secretary or an Assistant Secretary of the Corporation, certifying the number of
shares owned by him in the Corporation.
                
  Section  2.  Signatures.  Any or all  of the  signatures  on a
certificate may be a facsimile. In case any officer, transfer agent or registrar
who has signed or whose  facsimile  signature has been placed upon a certificate
shall have ceased to be such officer,  transfer  agent or registrar  before such
certificate is issued,  it may be issued by the Corporation with the same effect
as if he were such officer, transfer agent or registrar at the date of issue.
                
  Section  3.  Lost  Certificates.  The Board of  Directors  may
direct a new  certificate to be issued in place of any  certificate  theretofore
issued by the Corporation  alleged to have been lost, stolen or destroyed,  upon
the making of an affidavit of that fact by the person  claiming the  certificate
of stock to be lost,  stolen or destroyed.  When authorizing such issue of a new
certificate,  the Board of Directors  may, in its  discretion and as a condition
precedent to the  issuance  thereof,  require the owner of such lost,  stolen or
destroyed  certificate,  or his legal  representative,  to advertise the same in
such  manner  as the  Board  of  Directors  shall  require  and/or  to give  the
Corporation  a bond in such sum as it may direct as indemnity  against any claim
that may be made against the Corporation with respect to the certificate alleged
to have been lost, stolen or destroyed.
             
     Section  4.  Transfers.  Stock  of the  Corporation  shall  be
transferable in the manner prescribed by law and in these By-Laws.  Transfers of
stock shall be made on the books of the Corporation  only by the person named in
the certificate or by his attorney lawfully  constituted in writing and upon the
surrender of the  certificate  therefor,  which shall be cancelled  before a new
certificate shall be issued.
                
  Section 5.  Record  Date.  In order that the  Corporation  may
determine  the  stockholders  entitled to notice of or to vote at any meeting of
stockholders  or any  adjournment  thereof,  or entitled  to express  consent to
corporate action in writing without a meeting, or entitled to receive payment of
any dividend or other  distribution  or allotment of any rights,  or entitled to
exercise any rights in respect of any change,  conversion  or exchange of stock,
or for the purpose of any other lawful  action,  the Board of Directors may fix,
in advance, a record date, which shall not be more than sixty days nor less than
ten days before the date of such meeting,  nor more than sixty days prior to any
other action. A determination of stockholders of record entitled to notice of or
to vote at a meeting  of  stockholders  shall  apply to any  adjournment  of the
meeting;  provided,  however,  that the Board of Directors  may fix a new record
date for the adjourned meeting.
            
     Section  6.  Beneficial   Owners.  The  Corporation  shall  be
entitled to recognize the exclusive right of a person registered on its books as
the owner of shares to receive dividends, and to vote as such owner, and to hold
liable for calls and  assessments a person  registered on its books as the owner
of shares,  and shall not be bound to recognize  any equitable or other claim to
or interest in such share or shares on the part of any other person,  whether or
not it shall have express or other notice thereof,  except as otherwise provided
by law.
<PAGE>

                                   ARTICLE VI
                                     NOTICES
                  
Section  1.  Notices.  Subject  to  Section 4 of  Article  III
hereof,  whenever  written  notice  is  required  by  law,  the  Certificate  of
Incorporation  or  these  By-Laws,  to be  given to any  director,  member  of a
committee or  stockholder,  such notice may be given by mail,  addressed to such
director, member of a committee or stockholder,  at his address as it appears on
the records of the Corporation,  with postage thereon  prepaid,  and such notice
shall be deemed to be given at the time when the same shall be  deposited in the
United States mail.  Written notice may also be given personally or by telegram,
telex or cable.
             
    Section 2. Waivers of Notice.  Whenever any notice is required
by law, the Certificate of  Incorporation  or these By-Laws,  to be given to any
director,  member of a committee or  stockholder,  a waiver  thereof in writing,
signed,  by the person or persons  entitled to said  notice,  whether  before or
after the time stated therein, shall be deemed equivalent thereto.

<PAGE>

                                   ARTICLE VII
                               GENERAL PROVISIONS
               
   Section 1. Dividends.  Dividends upon the capital stock of the
Corporation,  subject to the provisions of the Certificate of Incorporation,  if
any,  may be  declared  by the Board of  Directors  at any  regular  or  special
meeting,  and may be paid in cash,  in  property,  or in shares  of the  capital
stock.  Before payment of any dividend,  there may be set aside out of any funds
of the  Corporation  available  for  dividends  such sum or sums as the Board of
Directors  from time to time,  in its  absolute  discretion,  deems  proper as a
reserve or reserves to meet contingencies,  or for equalizing dividends,  or for
repairing  or  maintaining  any property of the  Corporation,  or for any proper
purpose, and the Board of Directors may modify or abolish any such reserve.
             
     Section 2. Disbursements.  All checks or demands for money and
notes of the  Corporation  shall be signed by such  officer or  officers or such
other  person  or  persons  as the  Board of  Directors  may  from  time to time
designate.
               
     Section 3. Fiscal Year. The fiscal year of the  Corporation  shall be fixed
by resolution of the Board of Directors.
               
     Section 4. Corporate Seal. The corporate seal shall have inscribed  thereon
the  name of the  Corporation,  the  year  of its  organization  and  the  words
"Corporate  Seal,  Delaware".  The seal may be used by causing it or a facsimile
thereof to be impressed or affixed or reproduced or otherwise.

<PAGE>

                                  ARTICLE VIII
                                 INDEMNIFICATION
                 
 Section 1. Power to Indemnify in Actions, Suits or Proceedings
other Than Those by or in the Right of the Corporation.  Subject to Section 3 of
this Article VIII, the  Corporation  shall  indemnify any person who was or is a
party  or is  threatened  to be  made a  party  to any  threatened,  pending  or
completed action, suit or proceeding, whether civil, criminal, administrative or
investigative  (other than an action by or in the right of the  Corporation)  by
reason of the fact that he is or was a director  or officer of the  Corporation,
or is or was a director or officer of the Corporation  serving at the request of
the  Corporation  as a  director  or  officer,  employee  or  agent  of  another
corporation,  partnership,  joint venture, trust, employee benefit plan or other
enterprise,  against expenses (including attorneys' fees), judgments,  fines and
amounts paid in settlement actually and reasonably incurred by him in connection
with such action,  suit or  proceeding if he acted in good faith and in a manner
he  reasonably  believed  to be in or not opposed to the best  interests  of the
Corporation,  and,  with respect to any criminal  action or  proceeding,  had no
reasonable  cause to believe his conduct was unlawful.  The  termination  of any
action, suit or proceeding by judgment, order, settlement, conviction, or upon a
plea of nolo  contendere  or its  equivalent,  shall not,  of  itself,  create a
presumption  that the person did not act in good faith and in a manner  which he
reasonably  believed  to be in or not  opposed  to  the  best  interests  of the
Corporation,  and,  with  respect  to any  criminal  action or  proceeding,  had
reasonable cause to believe that his conduct was unlawful.
               
   Section 2. Power to Indemnify in Actions, Suits or Proceedings
by or in the Right of the  Corporation.  Subject  to  Section 3 of this  Article
VIII,  the  Corporation  shall  indemnify any person who was or is a party or is
threatened to be made a party to any threatened,  pending or completed action or
suit by or in the right of the Corporation to procure a judgment in its favor by
reason of the fact that he is or was a director  or officer of the  Corporation,
or is or was a director or officer of the Corporation  serving at the request of
the  Corporation  as  a  director,   officer,   employee  or  agent  of  another
corporation,  partnership,  joint venture, trust, employee benefit plan or other
enterprise against expenses (including  attorneys' fees) actually and reasonably
incurred by him in  connection  with the defense or settlement of such action or
suit if he acted in good faith and in a manner he  reasonably  believed to be in
or not  opposed  to the  best  interests  of the  Corporation;  except  that  no
indemnification  shall be made in respect  of any  claim,  issue or matter as to
which such  person  shall  have been  adjudged  to be liable to the  Corporation
unless and only to the extent  that the Court of  Chancery or the court in which
such action or suit was brought shall determine upon application  that,  despite
the adjudication of liability but in view of all the  circumstances of the case,
such person is fairly and  reasonably  entitled to indemnity  for such  expenses
which the Court of Chancery or such other court shall deem proper.
<PAGE>
                
  Section   3.    Authorization    of    Indemnification.    Any
indemnification  under this Article  VIII  (unless  ordered by a court) shall be
made  by the  Corporation  only  as  authorized  in  the  specific  case  upon a
determination  that  indemnification of the director or officer is proper in the
circumstances because he has met the applicable standard of conduct set forth in
Section  1 or  Section  2 of  this  Article  VIII,  as the  case  may  be.  Such
determination  shall be made (i) by a majority vote of the directors who are not
parties to such action,  suit or proceeding,  even though less than a quorum, or
(ii) if  there  are no  such  directors,  or if such  directors  so  direct,  by
independent legal counsel in a written opinion, or (iii) by the stockholders. To
the  extent,  however,  that a director or officer of the  Corporation  has been
successful  on the  merits  or  otherwise  in  defense  of any  action,  suit or
proceeding described above, or in defense of any claim, issue or matter therein,
he shall be indemnified  against expenses  (including  attorneys' fees) actually
and reasonably incurred by him in connection therewith, without the necessity of
authorization in the specific case.
               
   Section  4.  Good  Faith   Defined.   For   purposes   of  any
determination  under Section 3 of this Article VIII, a person shall be deemed to
have acted in good faith and in a manner he reasonably  believed to be in or not
opposed  to the best  interests  of the  Corporation,  or,  with  respect to any
criminal  action or proceeding,  to have had no reasonable  cause to believe his
conduct was unlawful,  if his action is based on the records or books of account
of the Corporation or another enterprise,  or on information  supplied to him by
the officers of the  Corporation  or another  enterprise  in the course of their
duties,  or on the  advice  of legal  counsel  for the  Corporation  or  another
enterprise or on information or records given or reports made to the Corporation
or another  enterprise by an independent  certified  public  accountant or by an
appraiser or other expert  selected with  reasonable  care by the Corporation or
another  enterprise.  The term  "another  enterprise"  as used in this Section 4
shall mean any other  corporation  or any  partnership,  joint  venture,  trust,
employee benefit plan or other enterprise of which such person is or was serving
at the request of the Corporation as a director, officer, employee or agent. The
provisions  of this Section 4 shall not be deemed to be exclusive or to limit in
any way the  circumstances  in  which a  person  may be  deemed  to have met the
applicable  standard  of conduct  set forth in  Sections 1 or 2 of this  Article
VIII, as the case may be.
              
   Section 5.  Indemnification  by a Court.  Notwithstanding  any
contrary  determination  in the  specific  case under  Section 3 of this Article
VIII,  and  notwithstanding  the absence of any  determination  thereunder,  any
director  or officer  may apply to any court of  competent  jurisdiction  in the
State of Delaware for indemnification to the extent otherwise  permissible under
Sections 1 and 2 of this Article VIII.  The basis of such  indemnification  by a
court  shall  be a  determination  by such  court  that  indemnification  of the
director  or  officer  is proper  in the  circumstances  because  he has met the
applicable  standards  of conduct set forth in  Sections 1 or 2 of this  Article
VIII, as the case may be. Neither a contrary  determination in the specific case
under  Section  3 of this  Article  VIII nor the  absence  of any  determination
thereunder  shall be a defense to such  application or create a presumption that
the  director  or officer  seeking  indemnification  has not met any  applicable
standard of conduct.  Notice of any application for indemnification  pursuant to
this  Section 5 shall be given to the  Corporation  promptly  upon the filing of
such  application.  If successful,  in whole or in part, the director or officer
seeking  indemnification  shall  also be  entitled  to be paid  the  expense  of
prosecuting such application.
                
  Section 6. Expenses Payable in Advance. Expenses incurred by a
director  or officer in  defending  or  investigating  a  threatened  or pending
action,  suit or proceeding  shall be paid by the  Corporation in advance of the
final  disposition  of  such  action,  suit or  proceeding  upon  receipt  of an
undertaking  by or on behalf of such director or officer to repay such amount if
it shall  ultimately be determined  that he is not entitled to be indemnified by
the Corporation as authorized in this Article VIII.
<PAGE>
           
      Section 7.  Nonexclusivity of Indemnification  and Advancement
of Expenses.  The  indemnification  and  advancement of expenses  provided by or
granted pursuant to this Article VIII shall not be deemed exclusive of any other
rights to which those seeking  indemnification or advancement of expenses may be
entitled  under  any  By-Law,  agreement,  contract,  vote  of  stockholders  or
disinterested directors or pursuant to the direction (howsoever embodied) of any
court of competent jurisdiction or otherwise,  both as to action in his official
capacity and as to action in another  capacity  while  holding  such office,  it
being  the  policy  of the  Corporation  that  indemnification  of  the  persons
specified  in Sections 1 and 2 of this Article VIII shall be made to the fullest
extent permitted by law. The provisions of this Article VIII shall not be deemed
to preclude the indemnification of any person who is not specified in Sections 1
or 2 of this Article VIII but whom the  Corporation  has the power or obligation
to indemnify under the provisions of the General Corporation Law of the State of
Delaware, or otherwise.
               
   Section  8.  Insurance.   The  Corporation  may  purchase  and
maintain  insurance  on behalf of any person who is or was a director or officer
of the  Corporation,  or is or was a  director  or  officer  of the  Corporation
serving at the request of the  Corporation as a director,  officer,  employee or
agent of  another  corporation,  partnership,  joint  venture,  trust,  employee
benefit plan or other enterprise  against any liability asserted against him and
incurred  by him in any such  capacity,  or  arising  out of his status as such,
whether  or not the  Corporation  would  have  the  power or the  obligation  to
indemnify him against such liability under the provisions of this Article VIII.
          
        Section 9. Certain  Definitions.  For purposes of this Article
VIII,  references  to  "the  Corporation"  shall  include,  in  addition  to the
resulting corporation, any constituent corporation (including any constituent of
a  constituent)  absorbed in a  consolidation  or merger which,  if its separate
existence  had  continued,  would have had power and  authority to indemnify its
directors or officers, so that any person who is or was a director or officer of
such  constituent  corporation,  or is or was a  director  or  officer  of  such
constituent  corporation serving at the request of such constituent  corporation
as a director,  officer, employee or agent of another corporation,  partnership,
joint venture, trust, employee benefit plan or other enterprise,  shall stand in
the same position  under the provisions of this Article VIII with respect to the
resulting  or  surviving  corporation  as he would  have  with  respect  to such
constituent corporation if its separate existence had continued. For purposes of
this Article VIII, references to "fines" shall include any excise taxes assessed
on a person with respect to an employee benefit plan; and references to "serving
at the  request of the  Corporation"  shall  include  any service as a director,
officer,  employee  or agent of the  Corporation  which  imposes  duties  on, or
involves  services  by,  such  director or officer  with  respect to an employee
benefit plan, its participants or beneficiaries;  and a person who acted in good
faith  and in a manner  he  reasonably  believed  to be in the  interest  of the
participants  and  beneficiaries  of an employee benefit plan shall be deemed to
have acted in a manner "not opposed to the best interests of the Corporation" as
referred to in this Article VIII.
<PAGE>
         
        Section 10.  Survival of  Indemnification  and  Advancement of
Expenses.  The  indemnification  and  advancement  of expenses  provided  by, or
granted  pursuant to, this Article VIII shall,  unless  otherwise  provided when
authorized or ratified,  continue as to a person who has ceased to be a director
or  officer  and  shall  inure  to the  benefit  of  the  heirs,  executors  and
administrators of such a person.
                 
 Section 11.  Limitation  on  Indemnification.  Notwithstanding
anything contained in this Article VIII to the contrary,  except for proceedings
to enforce  rights to  indemnification  (which  shall be  governed  by Section 5
hereof),  the  Corporation  shall not be obligated to indemnify  any director or
officer in  connection  with a proceeding  (or part  thereof)  initiated by such
person unless such  proceeding  (or part thereof) was authorized or consented to
by the Board of Directors of the Corporation.
             
     Section 12.  Indemnification  of  Employees  and  Agents.  The
Corporation  may,  to the  extent  authorized  from time to time by the Board of
Directors,  provide rights to indemnification and to the advancement of expenses
to employees and agents of the  Corporation  similar to those  conferred in this
Article VIII to directors and officers of the Corporation.
<PAGE>

                                   ARTICLE IX
                                   AMENDMENTS
                
  Section 1.  Amendments.  Subject  to Section 4 of Article  III
hereof, these By-Laws may be altered,  amended or repealed, in whole or in part,
or new By-Laws may be adopted by the  stockholders or by the Board of Directors,
provided, however, that notice of such alteration, amendment, repeal or adoption
of new By-Laws be  contained in the notice of such  meeting of  stockholders  or
Board of  Directors  as the case may be.  Subject to  Section 4 of  Article  III
hereof, all such amendments must be approved by either the holders of a majority
of the  outstanding  capital stock  entitled to vote thereon or by a majority of
the entire Board of Directors then in office.


<PAGE>





                  Section 2. Entire Board of Directors.  As used in this Article
IX and in these By-Laws  generally,  the term "entire Board of Directors"  means
the total number of directors which the Corporation  would have if there were no
vacancies.



                                    BY-LAWS

                                       OF

                          THE MRS. FIELDS' BRAND, INC.

                     (hereinafter called the "Corporation")

                                    ARTICLE I

OFFICES
Section 1. Registered Office. The registered office of the Corporation shall be
in the City of Wilmington, County of New Castle, State of Delaware.
               
  Section  2.  Other  Offices.  The  Corporation  may also  have
offices at such other  places  both  within and without the State of Delaware as
the Board of Directors may from time to time determine.
                             
                                   ARTICLE II
                            MEETINGS OF STOCKHOLDERS
                 
 Section 1. Place of Meetings. Meetings of the stockholders for
the election of directors  or for any other  purpose  shall be held at such time
and place, either within or without the State of Delaware as shall be designated
from  time to time by the Board of  Directors  and  stated in the  notice of the
meeting or in a duly executed waiver of notice thereof.
             
    Section  2.   Annual   Meetings.   The  Annual   Meetings   of
Stockholders  shall be held on such date and at such time as shall be designated
from  time to time by the Board of  Directors  and  stated in the  notice of the
meeting,  at which meetings the  stockholders  shall elect by a plurality vote a
Board of Directors,  and transact such other business as may properly be brought
before the meeting. Written notice of the Annual Meeting stating the place, date
and hour of the meeting shall be given to each  stockholder  entitled to vote at
such  meeting  not less than ten nor more than sixty days before the date of the
meeting.
              
    Section 3. Special  Meetings.  Unless otherwise  prescribed by
law or by the Certificate of  Incorporation,  Special  Meetings of Stockholders,
for any purpose or purposes,  may be called by either (i) the Chairman, if there
be one, or (ii) the President,  (iii) any Vice President,  if there be one, (iv)
the  Secretary  or (v) any  Assistant  Secretary,  if there be one, and shall be
called by any such  officer at the request in writing of a majority of the Board
of Directors or at the request in writing of  stockholders  owning a majority of
the capital  stock of the  Corporation  issued and  outstanding  and entitled to
vote. Such request shall state the purpose or purposes of the proposed  meeting.
Written  notice of a Special  Meeting  stating  the place,  date and hour of the
meeting  and the purpose or  purposes  for which the meeting is called  shall be
given not less than ten nor more than sixty days  before the date of the meeting
to each stockholder entitled to vote at such meeting.
                
  Section 4. Quorum.  Except as otherwise  provided by law or by
the Certificate of Incorporation, the holders of a majority of the capital stock
issued  and  outstanding  and  entitled  to vote  thereat,  present in person or
represented  by  proxy,  shall  constitute  a  quorum  at  all  meetings  of the
stockholders for the transaction of business. If, however, such quorum shall not
be present or represented at any meeting of the  stockholders,  the stockholders
entitled to vote thereat,  present in person or represented by proxy, shall have
power to  adjourn  the  meeting  from time to time,  without  notice  other than
announcement at the meeting, until a quorum shall be present or represented.  At
such adjourned  meeting at which a quorum shall be present or  represented,  any
business may be  transacted  which might have been  transacted at the meeting as
originally noticed. If the adjournment is for more than thirty days, or if after
the adjournment a new record date is fixed for the adjourned  meeting,  a notice
of the adjourned meeting shall be given to each stockholder  entitled to vote at
the meeting.
<PAGE>
               
  Section 5.  Voting.  Unless  otherwise  required  by law,  the
Certificate of Incorporation  or these By-Laws,  any question brought before any
meeting  of  stockholders  shall  be  decided  by the vote of the  holders  of a
majority of the stock represented and entitled to vote thereat. Each stockholder
represented at a meeting of stockholders  shall be entitled to cast one vote for
each  share  of the  capital  stock  entitled  to  vote  thereat  held  by  such
stockholder.  Such votes may be cast in person or by proxy but no proxy shall be
voted on or after three years from its date,  unless such proxy  provides  for a
longer period. The Board of Directors, in its discretion,  or the officer of the
Corporation  presiding  at a meeting of  stockholders,  in his  discretion,  may
require that any votes cast at such meeting shall be cast by written ballot.
               
   Section 6. Consent of Stockholders in Lieu of Meeting.  Unless
otherwise  provided in the Certificate of Incorporation,  any action required or
permitted to be taken at any Annual or Special  Meeting of  Stockholders  of the
Corporation,  may be taken without a meeting, without prior notice and without a
vote,  if a consent in  writing,  setting  forth the  action so taken,  shall be
signed by the  holders of  outstanding  stock  having not less than the  minimum
number of votes that would be  necessary  to  authorize or take such action at a
meeting at which all shares  entitled to vote  thereon  were  present and voted.
Prompt  notice of the taking of the corporate  action  without a meeting by less
than unanimous written consent shall be given to those stockholders who have not
consented in writing.
                 
 Section 7. List of Stockholders  Entitled to Vote. The officer
of the Corporation  who has charge of the stock ledger of the Corporation  shall
prepare and make,  at least ten days before  every  meeting of  stockholders,  a
complete list of the stockholders  entitled to vote at the meeting,  arranged in
alphabetical  order,  and showing the address of each stockholder and the number
of shares registered in the name of each stockholder. Such list shall be open to
the  examination  of any  stockholder,  for any purpose  germane to the meeting,
during ordinary  business hours,  for a period of at least ten days prior to the
meeting,  either at a place  within  the city  where the  meeting is to be held,
which  place  shall be  specified  in the notice of the  meeting,  or, if not so
specified,  at the place where the meeting is to be held. The list shall also be
produced  and kept at the time and place of the  meeting  during  the whole time
thereof,  and may be  inspected by any  stockholder  of the  Corporation  who is
present.
                 
 Section 8. Stock Ledger.  The stock ledger of the  Corporation
shall be the only  evidence as to who are the  stockholders  entitled to examine
the stock ledger, the list required by Section 7 of this Article II or the books
of the  Corporation,  or to  vote  in  person  or by  proxy  at any  meeting  of
stockholders.
<PAGE>
                          
                                   ARTICLE III
                                    DIRECTORS
                
  Section 1.  Number and  Election  of  Directors.  The Board of
Directors shall consist of not less than one nor more than fifteen members,  the
exact  number  of  which  shall  initially  be  fixed  by the  Incorporator  and
thereafter  from time to time by the Board of  Directors.  Except as provided in
Section 2 of this  Article,  directors  shall be elected by a  plurality  of the
votes cast at Annual  Meetings  of  Stockholders,  and each  director so elected
shall hold office until the next Annual  Meeting and until his successor is duly
elected and qualified, or until his earlier resignation or removal. Any director
may resign at any time upon notice to the Corporation.
Directors need not be stockholders.
                
  Section   2.   Vacancies.    Vacancies   and   newly   created
directorships  resulting from any increase in the authorized number of directors
may be filled by a majority of the directors then in office,  though less than a
quorum, or by a sole remaining director,  and the directors so chosen shall hold
office  until the next  annual  election  and until  their  successors  are duly
elected and qualified, or until their earlier resignation or removal.
               
   Section 3. Duties and Powers.  The business of the Corporation
shall be managed by or under the  direction of the Board of Directors  which may
exercise  all such  powers of the  Corporation  and do all such  lawful acts and
things as are not by statute or by the Certificate of  Incorporation or by these
By-Laws directed or required to be exercised or done by the stockholders.
                
 Section 4. Meetings. The Board of Directors of the Corporation
may hold meetings,  both regular and special, either within or without the State
of  Delaware.  Regular  meetings of the Board of  Directors  may be held without
notice at such time and at such place as may from time to time be  determined by
the Board of Directors. Special meetings of the Board of Directors may be called
by the  Chairman,  if there be one,  the  President,  or any  directors.  Notice
thereof  stating the place,  date and hour of the meeting shall be given to each
director either by mail not less than  forty-eight (48) hours before the date of
the meeting,  by telephone or telegram on twenty-four (24) hours' notice,  or on
such  shorter  notice as the person or persons  calling  such  meeting  may deem
necessary or appropriate in the circumstances.
                
  Section 5.  Quorum.  Except as may be  otherwise  specifically
provided by law, the  Certificate  of  Incorporation  or these  By-Laws,  at all
meetings of the Board of Directors,  a majority of the entire Board of Directors
shall  constitute  a quorum for the  transaction  of  business  and the act of a
majority  of the  directors  present at any  meeting at which  there is a quorum
shall be the act of the Board of Directors.  If a quorum shall not be present at
any meeting of the Board of Directors, the directors present thereat may adjourn
the meeting from time to time,  without  notice other than  announcement  at the
meeting, until a quorum shall be present.
                
  Section 6. Actions of Board.  Unless otherwise provided by the
Certificate of Incorporation or these By-Laws,  any action required or permitted
to be taken at any meeting of the Board of Directors or of any committee thereof
may be taken without a meeting,  if all the members of the Board of Directors or
committee,  as the case may be, consent  thereto in writing,  and the writing or
writings are filed with the minutes of  proceedings of the Board of Directors or
committee.
<PAGE>
                 
 Section 7. Meetings by Means of Conference  Telephone.  Unless
otherwise provided by the Certificate of Incorporation or these By-Laws, members
of the Board of Directors of the Corporation, or any committee designated by the
Board of Directors,  may  participate  in a meeting of the Board of Directors or
such  committee  by means of a conference  telephone  or similar  communications
equipment  by means of which all persons  participating  in the meeting can hear
each other,  and  participation  in a meeting  pursuant to this  Section 7 shall
constitute presence in person at such meeting.
                
  Section 8.  Committees.  The Board of Directors  may designate
one or  more  committees,  each  committee  to  consist  of one or  more  of the
directors of the  Corporation.  The Board of Directors may designate one or more
directors as alternate  members of any committee,  who may replace any absent or
disqualified  member at any  meeting of any such  committee.  In the  absence or
disqualification of a member of a committee, and in the absence of a designation
by the Board of  Directors  of an  alternate  member to  replace  the  absent or
disqualified  member,  the member or members  thereof present at any meeting and
not disqualified from voting, whether or not he or they constitute a quorum, may
unanimously  appoint  another  member  of the Board of  Directors  to act at the
meeting in the place of any absent or disqualified member. Any committee, to the
extent  allowed  by  law  and  provided  in  the  resolution  establishing  such
committee, shall have and may exercise all the powers and authority of the Board
of Directors in the  management of the business and affairs of the  Corporation.
Each committee  shall keep regular  minutes and report to the Board of Directors
when required.
                
  Section  9.  Compensation.  The  directors  may be paid  their
expenses,  if any, of  attendance  at each meeting of the Board of Directors and
may be paid a fixed sum for attendance at each meeting of the Board of Directors
or a stated salary as director. No such payment shall preclude any director from
serving  the  Corporation  in any  other  capacity  and  receiving  compensation
therefor.  Members  of  special  or  standing  committees  may be  allowed  like
compensation for attending committee meetings.
                
  Section 10. Interested  Directors.  No contract or transaction
between the Corporation and one or more of its directors or officers, or between
the Corporation and any other corporation,  partnership,  association,  or other
organization  in which one or more of its directors or officers are directors or
officers,  or have a financial  interest,  shall be void or voidable  solely for
this  reason,  or solely  because  the  director  or  officer  is  present at or
participates in the meeting of the Board of Directors or committee thereof which
authorizes the contract or transaction, or solely because his or their votes are
counted  for  such  purpose  if (i)  the  material  facts  as to  his  or  their
relationship  or interest and as to the contract or transaction are disclosed or
are known to the Board of Directors or the committee, and the Board of Directors
or  committee  in good faith  authorizes  the  contract  or  transaction  by the
affirmative votes of a majority of the disinterested directors,  even though the
disinterested  directors be less than a quorum; or (ii) the material facts as to
his or their  relationship or interest and as to the contract or transaction are
disclosed or are known to the  stockholders  entitled to vote  thereon,  and the
contract or  transaction is  specifically  approved in good faith by vote of the
stockholders; or (iii) the contract or transaction is fair as to the Corporation
as of  the  time  it is  authorized,  approved  or  ratified,  by the  Board  of
Directors,  a  committee  thereof  or the  stockholders.  Common  or  interested
directors may be counted in determining the presence of a quorum at a meeting of
the Board of  Directors  or of a  committee  which  authorizes  the  contract or
transaction.
<PAGE>
                                  
                                   ARTICLE IV
                                    OFFICERS
                
  Section 1. General.  The officers of the Corporation  shall be
chosen by the Board of  Directors  and shall be a President,  a Secretary  and a
Treasurer. The Board of Directors, in its discretion, may also choose a Chairman
of the  Board  of  Directors  (who  must be a  director)  and  one or more  Vice
Presidents, Assistant Secretaries,  Assistant Treasurers and other officers. Any
number of offices may be held by the same person, unless otherwise prohibited by
law, the  Certificate of  Incorporation  or these  By-Laws.  The officers of the
Corporation  need not be stockholders of the Corporation nor, except in the case
of the Chairman of the Board of  Directors,  need such  officers be directors of
the Corporation.
                  
Section  2.  Election.  The  Board of  Directors  at its first
meeting held after each Annual Meeting of Stockholders  shall elect the officers
of the  Corporation  who  shall  hold  their  offices  for such  terms and shall
exercise such powers and perform such duties as shall be determined from time to
time by the Board of Directors;  and all officers of the Corporation  shall hold
office until their  successors are chosen and qualified,  or until their earlier
resignation  or removal.  Any officer  elected by the Board of Directors  may be
removed  at any  time by the  affirmative  vote of a  majority  of the  Board of
Directors.  Any  vacancy  occurring  in any office of the  Corporation  shall be
filled  by  the  Board  of  Directors.  The  salaries  of  all  officers  of the
Corporation shall be fixed by the Board of Directors.
             
    Section 3. Voting Securities Owned by the Corporation.  Powers
of  attorney,  proxies,  waivers  of  notice  of  meeting,  consents  and  other
instruments  relating to securities  owned by the Corporation may be executed in
the  name of and on  behalf  of the  Corporation  by the  President  or any Vice
President  and  any  such  officer  may,  in the  name of and on  behalf  of the
Corporation, take all such action as any such officer may deem advisable to vote
in person or by proxy at any meeting of security  holders of any  corporation in
which the  Corporation  may own securities and at any such meeting shall possess
and may exercise any and all rights and power  incident to the ownership of such
securities and which, as the owner thereof, the Corporation might have exercised
and possessed if present.  The Board of Directors may, by resolution,  from time
to time confer like powers upon any other person or persons.
               
   Section 4. Chairman of the Board of Directors. The Chairman of
the Board of  Directors,  if there be one,  shall preside at all meetings of the
stockholders  and of the Board of  Directors.  He shall be the  Chief  Executive
Officer  of the  Corporation,  and  except  where  by law the  signature  of the
President is required,  the Chairman of the Board of Directors shall possess the
same  power as the  President  to sign all  contracts,  certificates  and  other
instruments  of  the  Corporation  which  may be  authorized  by  the  Board  of
Directors.  During the absence or disability of the  President,  the Chairman of
the Board of  Directors  shall  exercise  all the powers and  discharge  all the
duties of the  President.  The  Chairman  of the Board of  Directors  shall also
perform  such other  duties and may  exercise  such other powers as from time to
time may be assigned to him by these By-Laws or by the Board of Directors.
<PAGE>
                  
Section 5.  President.  The  President  shall,  subject to the
control of the Board of  Directors  and,  if there be one,  the  Chairman of the
Board of Directors,  have general supervision of the business of the Corporation
and shall see that all  orders and  resolutions  of the Board of  Directors  are
carried into effect. He shall execute all bonds, mortgages,  contracts and other
instruments  of  the  Corporation  requiring  a  seal,  under  the  seal  of the
Corporation,  except where  required or permitted by law to be otherwise  signed
and executed and except that the other officers of the  Corporation may sign and
execute documents when so authorized by these By-Laws, the Board of Directors or
the  President.  In the absence or  disability  of the  Chairman of the Board of
Directors,  or if there be none, the President  shall preside at all meetings of
the  stockholders  and the Board of  Directors.  If there be no  Chairman of the
Board of Directors,  the President shall be the Chief  Executive  Officer of the
Corporation. The President shall also perform such other duties and may exercise
such other  powers as from time to time may be assigned to him by these  By-Laws
or by the Board of Directors.
                 
 Section 6. Vice Presidents. At the request of the President or
in his absence or in the event of his  inability or refusal to act (and if there
be no  Chairman  of the  Board of  Directors),  the Vice  President  or the Vice
Presidents  if there is more than one (in the order  designated  by the Board of
Directors) shall perform the duties of the President,  and when so acting, shall
have  all  the  powers  of and be  subject  to all  the  restrictions  upon  the
President.  Each Vice  President  shall  perform such other duties and have such
other powers as the Board of Directors from time to time may prescribe. If there
be no Chairman of the Board of  Directors  and no Vice  President,  the Board of
Directors shall designate the officer of the Corporation  who, in the absence of
the  President or in the event of the  inability or refusal of the  President to
act, shall perform the duties of the President,  and when so acting,  shall have
all the powers of and be subject to all the restrictions upon the President.
                 
 Section 7. Secretary.  The Secretary shall attend all meetings
of the Board of Directors  and all meetings of  stockholders  and record all the
proceedings  thereat  in a book  or  books  to be kept  for  that  purpose;  the
Secretary  shall also  perform  like  duties for the  standing  committees  when
required. The Secretary shall give, or cause to be given, notice of all meetings
of the stockholders  and special  meetings of the Board of Directors,  and shall
perform  such other  duties as may be  prescribed  by the Board of  Directors or
President, under whose supervision he shall be. If the Secretary shall be unable
or shall refuse to cause to be given notice of all meetings of the  stockholders
and special  meetings of the Board of  Directors,  and if there be no  Assistant
Secretary,  then  either  the Board of  Directors  or the  President  may choose
another  officer  to cause such  notice to be given.  The  Secretary  shall have
custody  of the  seal of the  Corporation  and the  Secretary  or any  Assistant
Secretary,  if there  be one,  shall  have  authority  to affix  the same to any
instrument requiring it and when so affixed, it may be attested by the signature
of the Secretary or by the signature of any such Assistant Secretary.  The Board
of Directors  may give general  authority to any other officer to affix the seal
of the  Corporation  and to attest the affixing by his signature.  The Secretary
shall see that all books, reports, statements,  certificates and other documents
and records  required by law to be kept or filed are properly kept or filed,  as
the case may be.
<PAGE>
                 
 Section 8. Treasurer.  The Treasurer shall have the custody of
the corporate funds and securities and shall keep full and accurate  accounts of
receipts  and  disbursements  in books  belonging to the  Corporation  and shall
deposit all moneys and other  valuable  effects in the name and to the credit of
the  Corporation  in such  depositories  as may be  designated  by the  Board of
Directors.  The Treasurer  shall disburse the funds of the Corporation as may be
ordered  by  the  Board  of   Directors,   taking   proper   vouchers  for  such
disbursements,  and shall render to the President and the Board of Directors, at
its regular meetings,  or when the Board of Directors so requires, an account of
all  his  transactions  as  Treasurer  and of  the  financial  condition  of the
Corporation. If required by the Board of Directors, the Treasurer shall give the
Corporation  a bond in such sum and with  such  surety or  sureties  as shall be
satisfactory  to the Board of  Directors  for the  faithful  performance  of the
duties of his office and for the restoration to the Corporation,  in case of his
death,  resignation,  retirement or removal from office,  of all books,  papers,
vouchers,  money and other  property of whatever kind in his possession or under
his control belonging to the Corporation.
                
  Section 9. Assistant  Secretaries.  Except as may be otherwise
provided in these By-Laws, Assistant Secretaries, if there be any, shall perform
such duties and have such powers as from time to time may be assigned to them by
the Board of Directors,  the President,  any Vice President, if there be one, or
the  Secretary,  and in the  absence  of the  Secretary  or in the  event of his
disability  or refusal to act,  shall perform the duties of the  Secretary,  and
when  so  acting,  shall  have  all  the  powers  of and be  subject  to all the
restrictions upon the Secretary.
             
     Section 10. Assistant  Treasurers.  Assistant  Treasurers,  if
there be any,  shall  perform  such  duties and have such powers as from time to
time may be assigned to them by the Board of Directors,  the President, any Vice
President,  if  there  be  one,  or the  Treasurer,  and in the  absence  of the
Treasurer or in the event of his disability or refusal to act, shall perform the
duties of the Treasurer, and when so acting, shall have all the powers of and be
subject to all the restrictions upon the Treasurer.  If required by the Board of
Directors,  an Assistant Treasurer shall give the Corporation a bond in such sum
and with  such  surety  or  sureties  as shall be  satisfactory  to the Board of
Directors for the faithful  performance  of the duties of his office and for the
restoration to the Corporation, in case of his death, resignation, retirement or
removal from office, of all books, papers, vouchers, money and other property of
whatever  kind  in  his  possession  or  under  his  control  belonging  to  the
Corporation.
              
    Section 11. Other  Officers.  Such other officers as the Board
of Directors  may choose shall  perform such duties and have such powers as from
time to time may be  assigned  to them by the Board of  Directors.  The Board of
Directors  may  delegate to any other  officer of the  Corporation  the power to
choose such other officers and to prescribe their respective duties and powers.
<PAGE>
                           
                                    ARTICLE V
                                      STOCK
                 
 Section 1. Form of Certificates.  Every holder of stock in the
Corporation  shall be entitled to have a certificate  signed, in the name of the
Corporation  (i) by the Chairman of the Board of  Directors,  the President or a
Vice  President  and (ii) by the  Treasurer  or an Assistant  Treasurer,  or the
Secretary or an Assistant Secretary of the Corporation, certifying the number of
shares owned by him in the Corporation.
                
  Section  2.  Signatures.  Any or all  of the  signatures  on a
certificate may be a facsimile. In case any officer, transfer agent or registrar
who has signed or whose  facsimile  signature has been placed upon a certificate
shall have ceased to be such officer,  transfer  agent or registrar  before such
certificate is issued,  it may be issued by the Corporation with the same effect
as if he were such officer, transfer agent or registrar at the date of issue.
              
   Section  3.  Lost  Certificates.  The Board of  Directors  may
direct a new  certificate to be issued in place of any  certificate  theretofore
issued by the Corporation  alleged to have been lost, stolen or destroyed,  upon
the making of an affidavit of that fact by the person  claiming the  certificate
of stock to be lost,  stolen or destroyed.  When authorizing such issue of a new
certificate,  the Board of Directors  may, in its  discretion and as a condition
precedent to the  issuance  thereof,  require the owner of such lost,  stolen or
destroyed  certificate,  or his legal  representative,  to advertise the same in
such  manner  as the  Board  of  Directors  shall  require  and/or  to give  the
Corporation  a bond in such sum as it may direct as indemnity  against any claim
that may be made against the Corporation with respect to the certificate alleged
to have been lost, stolen or destroyed.
                
  Section  4.  Transfers.  Stock  of the  Corporation  shall  be
transferable in the manner prescribed by law and in these By-Laws.  Transfers of
stock shall be made on the books of the Corporation  only by the person named in
the certificate or by his attorney lawfully  constituted in writing and upon the
surrender of the  certificate  therefor,  which shall be cancelled  before a new
certificate shall be issued.
               
  Section 5.  Record  Date.  In order that the  Corporation  may
determine  the  stockholders  entitled to notice of or to vote at any meeting of
stockholders  or any  adjournment  thereof,  or entitled  to express  consent to
corporate action in writing without a meeting, or entitled to receive payment of
any dividend or other  distribution  or allotment of any rights,  or entitled to
exercise any rights in respect of any change,  conversion  or exchange of stock,
or for the purpose of any other lawful  action,  the Board of Directors may fix,
in advance, a record date, which shall not be more than sixty days nor less than
ten days before the date of such meeting,  nor more than sixty days prior to any
other action. A determination of stockholders of record entitled to notice of or
to vote at a meeting  of  stockholders  shall  apply to any  adjournment  of the
meeting;  provided,  however,  that the Board of Directors  may fix a new record
date for the adjourned meeting.
                 
 Section  6.  Beneficial   Owners.  The  Corporation  shall  be
entitled to recognize the exclusive right of a person registered on its books as
the owner of shares to receive dividends, and to vote as such owner, and to hold
liable for calls and  assessments a person  registered on its books as the owner
of shares,  and shall not be bound to recognize  any equitable or other claim to
or interest in such share or shares on the part of any other person,  whether or
not it shall have express or other notice thereof,  except as otherwise provided
by law.
<PAGE>

                                   ARTICLE VI
                                     NOTICES
             
    Section 1.  Notices.  Whenever  written  notice is required by
law, the  Certificate  of  Incorporation  or these  By-Laws,  to be given to any
director,  member of a  committee  or  stockholder,  such notice may be given by
mail, addressed to such director,  member of a committee or stockholder,  at his
address as it appears on the records of the  Corporation,  with postage  thereon
prepaid,  and such notice  shall be deemed to be given at the time when the same
shall be deposited in the United States mail.  Written  notice may also be given
personally or by telegram, telex or cable.
                  Section 2. Waivers of Notice.  Whenever any notice is required
by law, the Certificate of  Incorporation  or these By-Laws,  to be given to any
director,  member of a committee or  stockholder,  a waiver  thereof in writing,
signed,  by the person or persons  entitled to said  notice,  whether  before or
after the time stated therein, shall be deemed equivalent thereto.
           
                                   ARTICLE VII
                               GENERAL PROVISIONS
              
   Section 1. Dividends.  Dividends upon the capital stock of the
Corporation,  subject to the provisions of the Certificate of Incorporation,  if
any,  may be  declared  by the Board of  Directors  at any  regular  or  special
meeting,  and may be paid in cash,  in  property,  or in shares  of the  capital
stock.  Before payment of any dividend,  there may be set aside out of any funds
of the  Corporation  available  for  dividends  such sum or sums as the Board of
Directors  from time to time,  in its  absolute  discretion,  deems  proper as a
reserve or reserves to meet contingencies,  or for equalizing dividends,  or for
repairing  or  maintaining  any property of the  Corporation,  or for any proper
purpose, and the Board of Directors may modify or abolish any such reserve.
                  
Section 2. Disbursements.  All checks or demands for money and
notes of the  Corporation  shall be signed by such  officer or  officers or such
other  person  or  persons  as the  Board of  Directors  may  from  time to time
designate.
            
Section 3. Fiscal  Year.  The fiscal year of the  Corporation  shall be fixed by
resolution of the Board of Directors. 

Section 4. Corporate  Seal. The corporate seal shall have inscribed  thereon the
name of the  Corporation,  the year of its organization and the words "Corporate
Seal, Delaware". The seal may be used by causing it or a facsimile thereof to be
impressed or affixed or reproduced or otherwise.
<PAGE>


                                  ARTICLE VIII
                                 INDEMNIFICATION
                
  Section 1. Power to Indemnify in Actions, Suits or Proceedings
other Than Those by or in the Right of the Corporation.  Subject to Section 3 of
this Article VIII, the  Corporation  shall  indemnify any person who was or is a
party  or is  threatened  to be  made a  party  to any  threatened,  pending  or
completed action, suit or proceeding, whether civil, criminal, administrative or
investigative  (other than an action by or in the right of the  Corporation)  by
reason of the fact that he is or was a director  or officer of the  Corporation,
or is or was a director or officer of the Corporation  serving at the request of
the  Corporation  as a  director  or  officer,  employee  or  agent  of  another
corporation,  partnership,  joint venture, trust, employee benefit plan or other
enterprise,  against expenses (including attorneys' fees), judgments,  fines and
amounts paid in settlement actually and reasonably incurred by him in connection
with such action,  suit or  proceeding if he acted in good faith and in a manner
he  reasonably  believed  to be in or not opposed to the best  interests  of the
Corporation,  and,  with respect to any criminal  action or  proceeding,  had no
reasonable  cause to believe his conduct was unlawful.  The  termination  of any
action, suit or proceeding by judgment, order, settlement, conviction, or upon a
plea of nolo  contendere  or its  equivalent,  shall not,  of  itself,  create a
presumption  that the person did not act in good faith and in a manner  which he
reasonably  believed  to be in or not  opposed  to  the  best  interests  of the
Corporation,  and,  with  respect  to any  criminal  action or  proceeding,  had
reasonable cause to believe that his conduct was unlawful.
                 
 Section 2. Power to Indemnify in Actions, Suits or Proceedings
by or in the Right of the  Corporation.  Subject  to  Section 3 of this  Article
VIII,  the  Corporation  shall  indemnify any person who was or is a party or is
threatened to be made a party to any threatened,  pending or completed action or
suit by or in the right of the Corporation to procure a judgment in its favor by
reason of the fact that he is or was a director  or officer of the  Corporation,
or is or was a director or officer of the Corporation  serving at the request of
the  Corporation  as  a  director,   officer,   employee  or  agent  of  another
corporation,  partnership,  joint venture, trust, employee benefit plan or other
enterprise against expenses (including  attorneys' fees) actually and reasonably
incurred by him in  connection  with the defense or settlement of such action or
suit if he acted in good faith and in a manner he  reasonably  believed to be in
or not  opposed  to the  best  interests  of the  Corporation;  except  that  no
indemnification  shall be made in respect  of any  claim,  issue or matter as to
which such  person  shall  have been  adjudged  to be liable to the  Corporation
unless and only to the extent  that the Court of  Chancery or the court in which
such action or suit was brought shall determine upon application  that,  despite
the adjudication of liability but in view of all the  circumstances of the case,
such person is fairly and  reasonably  entitled to indemnity  for such  expenses
which the Court of Chancery or such other court shall deem proper.
             
    Section   3.    Authorization    of    Indemnification.    Any
indemnification  under this Article  VIII  (unless  ordered by a court) shall be
made  by the  Corporation  only  as  authorized  in  the  specific  case  upon a
determination  that  indemnification of the director or officer is proper in the
circumstances because he has met the applicable standard of conduct set forth in
Section  1 or  Section  2 of  this  Article  VIII,  as the  case  may  be.  Such
determination  shall be made (i) by a majority vote of the directors who are not
parties to such action,  suit or proceeding,  even though less than a quorum, or
(ii) if  there  are no  such  directors,  or if such  directors  so  direct,  by
independent legal counsel in a written opinion, or (iii) by the stockholders. To
the  extent,  however,  that a director or officer of the  Corporation  has been
successful  on the  merits  or  otherwise  in  defense  of any  action,  suit or
proceeding described above, or in defense of any claim, issue or matter therein,
he shall be indemnified  against expenses  (including  attorneys' fees) actually
and reasonably incurred by him in connection therewith, without the necessity of
authorization in the specific case.
<PAGE>
                
  Section  4.  Good  Faith   Defined.   For   purposes   of  any
determination  under Section 3 of this Article VIII, a person shall be deemed to
have acted in good faith and in a manner he reasonably  believed to be in or not
opposed  to the best  interests  of the  Corporation,  or,  with  respect to any
criminal  action or proceeding,  to have had no reasonable  cause to believe his
conduct was unlawful,  if his action is based on the records or books of account
of the Corporation or another enterprise,  or on information  supplied to him by
the officers of the  Corporation  or another  enterprise  in the course of their
duties,  or on the  advice  of legal  counsel  for the  Corporation  or  another
enterprise or on information or records given or reports made to the Corporation
or another  enterprise by an independent  certified  public  accountant or by an
appraiser or other expert  selected with  reasonable  care by the Corporation or
another  enterprise.  The term  "another  enterprise"  as used in this Section 4
shall mean any other  corporation  or any  partnership,  joint  venture,  trust,
employee benefit plan or other enterprise of which such person is or was serving
at the request of the Corporation as a director, officer, employee or agent. The
provisions  of this Section 4 shall not be deemed to be exclusive or to limit in
any way the  circumstances  in  which a  person  may be  deemed  to have met the
applicable  standard  of conduct  set forth in  Sections 1 or 2 of this  Article
VIII, as the case may be.
                
  Section 5.  Indemnification  by a Court.  Notwithstanding  any
contrary  determination  in the  specific  case under  Section 3 of this Article
VIII,  and  notwithstanding  the absence of any  determination  thereunder,  any
director  or officer  may apply to any court of  competent  jurisdiction  in the
State of Delaware for indemnification to the extent otherwise  permissible under
Sections 1 and 2 of this Article VIII.  The basis of such  indemnification  by a
court  shall  be a  determination  by such  court  that  indemnification  of the
director  or  officer  is proper  in the  circumstances  because  he has met the
applicable  standards  of conduct set forth in  Sections 1 or 2 of this  Article
VIII, as the case may be. Neither a contrary  determination in the specific case
under  Section  3 of this  Article  VIII nor the  absence  of any  determination
thereunder  shall be a defense to such  application or create a presumption that
the  director  or officer  seeking  indemnification  has not met any  applicable
standard of conduct.  Notice of any application for indemnification  pursuant to
this  Section 5 shall be given to the  Corporation  promptly  upon the filing of
such  application.  If successful,  in whole or in part, the director or officer
seeking  indemnification  shall  also be  entitled  to be paid  the  expense  of
prosecuting such application.
                
  Section 6. Expenses Payable in Advance. Expenses incurred by a
director  or officer in  defending  or  investigating  a  threatened  or pending
action,  suit or proceeding  shall be paid by the  Corporation in advance of the
final  disposition  of  such  action,  suit or  proceeding  upon  receipt  of an
undertaking  by or on behalf of such director or officer to repay such amount if
it shall  ultimately be determined  that he is not entitled to be indemnified by
the Corporation as authorized in this Article VIII.
<PAGE>
                 
 Section 7.  Nonexclusivity of Indemnification  and Advancement
of Expenses.  The  indemnification  and  advancement of expenses  provided by or
granted pursuant to this Article VIII shall not be deemed exclusive of any other
rights to which those seeking  indemnification or advancement of expenses may be
entitled  under  any  By-Law,  agreement,  contract,  vote  of  stockholders  or
disinterested directors or pursuant to the direction (howsoever embodied) of any
court of competent jurisdiction or otherwise,  both as to action in his official
capacity and as to action in another  capacity  while  holding  such office,  it
being  the  policy  of the  Corporation  that  indemnification  of  the  persons
specified  in Sections 1 and 2 of this Article VIII shall be made to the fullest
extent permitted by law. The provisions of this Article VIII shall not be deemed
to preclude the indemnification of any person who is not specified in Sections 1
or 2 of this Article VIII but whom the  Corporation  has the power or obligation
to indemnify under the provisions of the General Corporation Law of the State of
Delaware, or otherwise.
                 
 Section  8.  Insurance.   The  Corporation  may  purchase  and
maintain  insurance  on behalf of any person who is or was a director or officer
of the  Corporation,  or is or was a  director  or  officer  of the  Corporation
serving at the request of the  Corporation as a director,  officer,  employee or
agent of  another  corporation,  partnership,  joint  venture,  trust,  employee
benefit plan or other enterprise  against any liability asserted against him and
incurred  by him in any such  capacity,  or  arising  out of his status as such,
whether  or not the  Corporation  would  have  the  power or the  obligation  to
indemnify him against such liability under the provisions of this Article VIII.
                
  Section 9. Certain  Definitions.  For purposes of this Article
VIII,  references  to  "the  Corporation"  shall  include,  in  addition  to the
resulting corporation, any constituent corporation (including any constituent of
a  constituent)  absorbed in a  consolidation  or merger which,  if its separate
existence  had  continued,  would have had power and  authority to indemnify its
directors or officers, so that any person who is or was a director or officer of
such  constituent  corporation,  or is or was a  director  or  officer  of  such
constituent  corporation serving at the request of such constituent  corporation
as a director,  officer, employee or agent of another corporation,  partnership,
joint venture, trust, employee benefit plan or other enterprise,  shall stand in
the same position  under the provisions of this Article VIII with respect to the
resulting  or  surviving  corporation  as he would  have  with  respect  to such
constituent corporation if its separate existence had continued. For purposes of
this Article VIII, references to "fines" shall include any excise taxes assessed
on a person with respect to an employee benefit plan; and references to "serving
at the  request of the  Corporation"  shall  include  any service as a director,
officer,  employee  or agent of the  Corporation  which  imposes  duties  on, or
involves  services  by,  such  director or officer  with  respect to an employee
benefit plan, its participants or beneficiaries;  and a person who acted in good
faith  and in a manner  he  reasonably  believed  to be in the  interest  of the
participants  and  beneficiaries  of an employee benefit plan shall be deemed to
have acted in a manner "not opposed to the best interests of the Corporation" as
referred to in this Article VIII.
<PAGE>
                
  Section 10.  Survival of  Indemnification  and  Advancement of
Expenses.  The  indemnification  and  advancement  of expenses  provided  by, or
granted  pursuant to, this Article VIII shall,  unless  otherwise  provided when
authorized or ratified,  continue as to a person who has ceased to be a director
or  officer  and  shall  inure  to the  benefit  of  the  heirs,  executors  and
administrators of such a person.
                  
Section 11.  Limitation  on  Indemnification.  Notwithstanding
anything contained in this Article VIII to the contrary,  except for proceedings
to enforce  rights to  indemnification  (which  shall be  governed  by Section 5
hereof),  the  Corporation  shall not be obligated to indemnify  any director or
officer in  connection  with a proceeding  (or part  thereof)  initiated by such
person unless such  proceeding  (or part thereof) was authorized or consented to
by the Board of Directors of the Corporation.
              
   Section 12.  Indemnification  of  Employees  and  Agents.  The
Corporation  may,  to the  extent  authorized  from time to time by the Board of
Directors,  provide rights to indemnification and to the advancement of expenses
to employees and agents of the  Corporation  similar to those  conferred in this
Article VIII to directors and officers of the Corporation.

                                   ARTICLE IX
                                   AMENDMENTS
                 
 Section 1.  Amendments.  These By-Laws may be altered, amended or repealed, in
whole or in part, or new

<PAGE>


0081858.02-42S1a
By-Laws  may be  adopted  by the  stockholders  or by the  Board  of  Directors,
provided, however, that notice of such alteration, amendment, repeal or adoption
of new By-Laws be  contained in the notice of such  meeting of  stockholders  or
Board of Directors as the case may be. All such  amendments  must be approved by
either the holders of a majority of the  outstanding  capital stock  entitled to
vote thereon or by a majority of the entire Board of Directors then in office.
                  Section 2. Entire Board of Directors.  As used in this Article
IX and in these By-Laws  generally,  the term "entire Board of Directors"  means
the total number of directors which the Corporation  would have if there were no
vacancies.


  


                       MRS. FIELDS' ORIGINAL COOKIES, INC.


                                     Issuer


                          THE MRS. FIELDS' BRAND, INC.


                                    Guarantor





                              SERIES A AND SERIES B
                          101/8% SENIOR NOTES DUE 2004



                                    INDENTURE


                          Dated as of November 26, 1997





                              THE BANK OF NEW YORK


                                     Trustee











<PAGE>



                                        i

                                TABLE OF CONTENTS
                                                                           Page


ARTICLE 1. DEFINITIONS AND INCORPORATION BY REFERENCE..........................1

   Section 1.01. Definitions...................................................1

   Section 1.02. Other Definitions............................................14

   Section 1.03...............................................................14

   Section 1.04. Rules of Construction........................................14


ARTICLE 2. THE NOTES..........................................................15

   Section 2.01. Form and Dating..............................................15

   Section 2.02. Execution and Authentication.................................16

   Section 2.03. Registrar and Paying Agent...................................16

   Section 2.04. Paying Agent to Hold Money in Trust..........................16

   Section 2.05. Holder Lists.................................................17

   Section 2.06. Transfer and Exchange........................................17

   Section 2.07. Replacement Notes............................................27

   Section 2.08. Outstanding Notes............................................28

   Section 2.09. Treasury Notes...............................................28

   Section 2.10. Temporary Notes..............................................28

   Section 2.11. Cancellation.................................................28

   Section 2.12. Defaulted Interest...........................................29


ARTICLE 3. REDEMPTION AND PREPAYMENT..........................................29

   Section 3.01. Notices to Trustee...........................................29

   Section 3.02. Selection of Notes to Be Redeemed............................29

   Section 3.03. Notice of Redemption.........................................29

   Section 3.04 Effect of Notice of Redemption................................30

   Section 3.05. Deposit of Redemption Price..................................30

   Section 3.06. Notes Redeemed in Part.......................................31

   Section 3.07. Optional Redemption..........................................31

   Section 3.08 Mandatory Redemption..........................................31

   Section 3.09 Offer to Purchase by Application of Excess Proceeds...........32

<PAGE>

ARTICLE 4. COVENANTS..........................................................33

   Section 4.01. Payment of Notes.............................................33

   Section 4.02. Maintenance of Office or Agency..............................34

   Section 4.03. Reports......................................................34

   Section 4.04. Compliance Certificate.......................................34

   Section 4.05. Taxes........................................................35

   Section 4.06. Stay, Extension and Usury Laws...............................35

   Section 4.07. Restricted Payments..........................................35

   Section 4.08. Dividend and Other Payment Restrictions Affecting Subs.......37

   Section 4.09. Incurrence of Indebtedness and Issuance of Preferred Stock...38

   Section 4.10. Asset Sales..................................................40

   Section 4.11. Transactions with  Affiliates................................41

   Section 4.12. Liens........................................................41

   Section 4.13. Line of Business.............................................42

   Section 4.14. Corporate Existence..........................................42

   Section 4.15. Offer to Repurchase Upon Change of Control...................42

   Section 4.16. Limitation on Issuances and Sales of Capital Stock of 
                 Wholly Owned Subsidiaries....................................44

   Section 4.17. Limitation on Issuances of Guarantees of Indebtedness........45

   Section 4.18. Payments for Consent.........................................45

   Section 4.19. Additional Note Guarantees...................................45


ARTICLE 5. SUCCESSORS.........................................................45

   Section 5.01 Merger, Consolidation, or Sale of Assets......................45

   Section 5.02. Successor Corporation Substituted............................46


ARTICLE 6. DEFAULTS AND REMEDIES..............................................46

   Section 6.01. Events of Default............................................46

   Section 6.02. Acceleration.................................................48

   Section 6.03. Other Remedies...............................................48

   Section 6.04 Waiver of Past Defaults.......................................49

   Section 6.05. Control by Majority..........................................49

   Section 6.06. Limitation on Suits..........................................49

   Section 6.07. Rights of Holders of Notes to Receive Payment................49

   Section 6.08. Collection Suit by Trustee...................................50

   Section 6.09. Trustee May File Proofs of Claim.............................50

   Section 6.10. Priorities...................................................50

   Section 6.11. Undertaking for Costs........................................51

<PAGE>

ARTICLE 7. TRUSTEE............................................................51

   Section 7.01. Duties of Trustee............................................51

   Section 7.02. Rights of Trustee............................................52

   Section 7.03. Individual Rights of Trustee.................................53

   Section 7.04. Trustee's Disclaimer.........................................53

   Section 7.05. Notice of Defaults...........................................53

   Section 7.06. Reports by Trustee to Holders of the Notes...................53

   Section 7.07. Compensation and Indemnity...................................54

   Section 7.08 Replacement of Trustee........................................54

   Section 7.09. Successor Trustee by Merger, etc.............................55

   Section 7.10. Eligibility; Disqualification................................55

   Section 7.11. Preferential Collection of Claims Against Company............56

   Section 7.12. Trustee's Application for Instructions from the Company......56


ARTICLE 8. LEGAL DEFEASANCE AND COVENANT DEFEASANCE...........................56

   Section 8.01. Option to Effect Legal Defeasance or Covenant Defeasance.....56

   Section 8.02. Legal Defeasance and Discharge...............................56

   Section 8.03. Covenant Defeasance..........................................57

   Section 8.04 Conditions to Legal or Covenant Defeasance....................57

   Section 8.05. Deposited Money and Government Securities to be Held in
                 Trust; Other Miscellaneous Provisions........................58

   Section 8.06. Repayment to Company.........................................59

   Section 8.07. Reinstatement................................................59


ARTICLE 9. AMENDMENT, SUPPLEMENT AND WAIVER...................................59

   Section 9.01. Without Consent of Holders of Notes..........................59

   Section 9.02. With Consent of Holders of Notes.............................60

   Section 9.03. Compliance with Trust Indenture Act..........................61

   Section 9.04. Revocation and Effect of Consents............................62

   Section 9.05. Notation on or Exchange of Notes.............................62

   Section 9.06. Trustee to Sign Amendments, etc..............................62
<PAGE>


ARTICLE 10. NOTE GUARANTEES...................................................62

   Section 10.01. Guarantee...................................................62

   Section 10.02. Limitation on Guarantor Liability...........................63

   Section 10.03. Execution and Delivery of Note Guarantee....................63

   Section 10.04. Guarantors May Consolidate, etc., on Certain Terms..........64

   Section 10.05. Releases Following Sale of Assets...........................65


ARTICLE 11. MISCELLANEOUS.....................................................65

   Section 11.01. Trust Indenture Act Controls................................65

   Section 11.02. Notices.....................................................65

   Section 11.03. Communication by Holders of Notes with Other
                  Holders of Notes............................................66

   Section 11.04. Certificate and Opinion as to Conditions Precedent..........66

   Section 11.05. Statements Required in Certificate or Opinion...............67

   Section 11.06. Rules by Trustee and Agents.................................67

   Section 11.07. No Personal Liability of Directors, Officers, 
                  Employees and Stockholders..................................67

   Section 11.08. Governing Law...............................................67

   Section 11.09. No Adverse Interpretation of Other Agreements...............68

   Section 11.10. Successors..................................................68

   Section 11.11. Severability................................................68

   Section 11.12. Counterpart Originals.......................................68

   Section 11.13. Table of Contents, Headings, etc............................68

EXHIBITS

Exhibit A ........FORM  OF NOTE Exhibit B .......FORM OF CERTIFICATE OF TRANSFER
Exhibit  C.........FORM  OF  CERTIFICATE  OF EXCHANGE  Exhibit D .......FORM  OF
CERTIFICATE  OF  ACQUIRING  IAI  Exhibit  E.........FORM  OF  GUARANTEE  Exhibit
F.........FORM  OF SUPPLEMENTAL  INDENTURE  Exhibit  G.........LIST  OF NON-CORE
STORES





<PAGE>





     INDENTURE  dated as of November  26, 1997  between  Mrs.  Fields'  Original
Cookies,  Inc., a Delaware corporation (the "Company"),  The Mrs. Fields' Brand,
Inc. (a "Guarantor"),  and The Bank of New York, a New York banking  corporation
as trustee (the "Trustee").

                  The Company  and the Trustee  agree as follows for the benefit
of each other and for the equal and ratable benefit of the Holders of the 101/8%
Series A Notes due 2004 (the "Series A Notes") and the 101/8% Series B Notes due
2004 (the "Series B Notes" and, together with the Series A Notes, the "Notes"):

                                   ARTICLE 1.
                   DEFINITIONS AND INCORPORATION BY REFERENCE



SECTION 1.01.     DEFINITIONS.



                  "Accounting  Firm" means any of Arthur Andersen LLP, Coopers &
Lybrand L.L.P.,  Deloitte & Touche LLP, Ernst & Young LLP, KPMG Peat Marwick LLP
and Price Waterhouse LLP or any of their successor firms.

                  "Acquired  Indebtedness"  means, with respect to any specified
Person,  (i)  Indebtedness  of any other Person  existing at the time such other
Person is merged with or into or became a Subsidiary of such  specified  Person,
excluding,   however,   Indebtedness   incurred  in   connection   with,  or  in
contemplation  of,  such  other  Person  merging  with  or into  or  becoming  a
Subsidiary of such specified  Person,  and (ii)  Indebtedness  secured by a Lien
encumbering any assets acquired by such specified Person.

                  "Additional  Notes"  means up to $100.0  million in  aggregate
principal  amount of Notes  (other than the  Initial  Notes)  issued  under this
Indenture in accordance with Sections 2.02 and 4.09 hereof.

                  "Affiliate"  of any  specified  Person  means any other Person
directly or indirectly  controlling or controlled by or under direct or indirect
common  control with such  specified  Person.  For purposes of this  definition,
"control"  (including,  with  correlative  meanings,  the  terms  "controlling,"
"controlled  by" and "under common control  with"),  as used with respect to any
Person,  shall mean the  possession,  directly  or  indirectly,  of the power to
direct or cause the  direction  of the  management  or policies of such  Person,
whether through the ownership of voting  securities,  by agreement or otherwise;
provided,  however,  that  beneficial  ownership  of 10% or more  of the  voting
securities of a Person shall be deemed to be control.

                  "Asset Sale" means (i) the sale,  lease,  conveyance  or other
disposition of any assets or rights (including,  without limitation, by way of a
sale and  leaseback)  other than sales of inventory  in the  ordinary  course of
business  consistent  with  past  practices  (provided  that  the  sale,  lease,
conveyance other  disposition of all or  substantially  all of the assets of the
Company and its  Subsidiaries  taken as a whole will be governed by Section 4.15
hereof  and/or  provisions  described  in  Section  5.02  hereof  and not by the
provisions of Section 4.10 hereof,  and (ii) the issue or sale by the Company or
any  of  its   Subsidiaries  of  Equity   Interests  of  any  of  the  Company's
Subsidiaries,  in the case of  either  clause  (i) or (ii),  whether  in a singe
transaction  or a series of  related  transactions  (A) that have a fair  market
value in  excess  of $1.0  million  or (B) for net  proceeds  in  excess of $1.0
million. Not withstanding the foregoing, (i) a transfer of assets by the Company
to a Wholly Owned  Subsidiary or by a Wholly Owned  Subsidiary to the Company or
to another Wholly Owned  Subsidiary,  (ii) an issuance of Equity  Interests by a
Wholly Owned  Subsidiary to the Company or to another  Wholly Owned  Subsidiary,
(iii) a  Restricted  Payment  that is  permitted  by Section  4.07  hereof  (iv)
arrangements  providing  for the receipt by the Company of franchise and royalty
fees but not otherwise involving the sale of assets of the Company or any of its
Subsidiaries (other than inventory in the ordinary course of business) and (v) a
disposition of any Non-Core Stores will not be deemed to be Asset Sales.

                  "Agent" means any Registrar, Paying Agent or co-registrar.

                  "Applicable Procedures" means, with respect to any transfer or
exchange  of or for  beneficial  interests  in any  Global  Note,  the rules and
procedures of the Depositary that apply to such transfer or exchange.

     "Bankruptcy  Law" means Title 11, U.S. Code or any similar federal or state
law for the relief of debtors.

                  "Board  of  Directors"  means the  Board of  Directors  of the
Company, or any authorized committee of the Board of Directors.
<PAGE>

                  "Business Day" means any day other than a Legal Holiday.

                  "Capital   Lease   Obligation"   means,   at  the   time   any
determination thereof is to be made, the amount of the liability in respect of a
capital lease that would at such time be required to be capitalized on a balance
sheet in accordance with GAAP.

                  "Capital  Stock"  means  (i) in  the  case  of a  corporation,
corporate stock, (ii) in the case of an association or business entity,  any and
all shares,  interests,  participations,  rights or other  equivalents  (however
designated)  of corporate  stock,  (iii) in the case of a partnership or limited
liability  company,  partnership  or membership  interests  (whether  general or
limited) and (iv) any other interest or  participation  that confers on a Person
the right to receive a share of the profits and losses of, or  distributions  of
assets of, the issuing Person.

                  "Cash  Equivalents"  means (i)  United  States  dollars,  (ii)
securities  issued or  directly  and fully  guaranteed  or insured by the United
States government or any agency or instrumentality  thereof having maturities of
not more than six months from the date of acquisition,  (iii) marketable  direct
obligations  issued by any State of the United States or any local government or
other  political  subdivision  thereof rated (at the time of the  acquisition of
such  security)  at least "AA" by S&P or the  equivalent  thereof by Moody's and
having the  maturities  of not more than one year from the  acquisition  of such
security,  (iv)  certificates  of deposit  and  eurodollar  time  deposits  with
maturities  of six  months  or  less  from  the  date of  acquisition,  bankers'
acceptances  with  maturities  not  exceeding  six  months  and  overnight  bank
deposits,  in each case,  with any domestic  commercial  bank having capital and
surplus in excess of $500,000,000 and a Keefe Bank Watch Rating of "B" or better
or with any registered  broker-dealer  whose  commercial paper is rated at least
"A-1" by S&P or the equivalent  thereof by Moody's,  (v) repurchase  obligations
with a term of not more than seven days for  underlying  securities of the types
described  in  clauses  (ii) and (iv)  above  entered  into  with any  financial
institution  meeting the  qualifications  specified  in clause (iv) above,  (vi)
commercial  paper  rated at  least  "A-1" by S&P or the  equivalent  thereof  by
Moody's  and,  in each  case,  maturing  within  six  months  after  the date of
acquisition,  and (vii)  investments  in money  market funds all of whose assets
consist of securities described in clauses (ii) through (vi) above.

                  "Change  of  Control"  means  the  occurrence  of  any  of the
following: (i) the sale, lease, transfer, conveyance or other disposition (other
than  by  way of  merger  or  consolidation),  in one  or a  series  of  related
transactions,  of all or substantially  all of the assets of the Company and its
Subsidiaries  taken as a whole to any  "person" (as such term is used in Section
13(d)(3)  of the  Exchange  Act)  other  than the  Principals  or their  Related
Parties;  (ii) the adoption of a plan relating to the liquidation or dissolution
of the Company;  (iii) the consummation of any transaction  (including,  without
limitation,  any  merger  or  consolidation)  the  result  of  which is that any
"person" (as defined above), other than the Principals or their Related Parties,
becomes the  "beneficial  owner" (as such term is defined in Rule 13d-3 and Rule
13d-5  under the  Exchange  Act,  except  that a person  shall be deemed to have
"beneficial  ownership"  of all  securities  that such  person  has the right to
acquire, whether such right is currently exercisable or is exercisable only upon
the occurrence of a subsequent condition),  directly or indirectly, of more than
50% of the Voting  Stock of the Company  (measured  by voting  power rather than
number of  shares);  or (iv) the first day on which a majority of the members of
the Board of Directors of the Company are not Continuing Directors. For purposes
of this  definition,  any  transfer of an equity  interest of an entity that was
formed for the purpose of  acquiring  Voting Stock of the Company will be deemed
to be a transfer of such  portion of such  Voting  Stock as  corresponds  to the
portion of such equity of such entity that has been so transferred.

     "Company"  means  Mrs.   Fields'   Original   Cookies,   Inc.,  a  Delaware
corporation, and any and all
successors thereto.
<PAGE>

                  "Consolidated Cash Flow" means, with respect to any Person for
any period,  the Consolidated Net Income of such Person for such period plus (i)
an  amount  equal  to any  extraordinary  loss  plus any net  loss  realized  in
connection  with an Asset Sale (to the  extent  such  losses  were  deducted  in
computing such Consolidated Net Income),  plus (ii) provision for taxes based on
income or profits of such Person and its  Subsidiaries  for such period,  to the
extent that such provision for taxes was included in computing such Consolidated
Net  Income,  plus (iii)  consolidated  interest  expense of such Person and its
Subsidiaries  for such  period,  whether  paid or  accrued  and  whether  or not
capitalized (including, without limitation,  amortization of debt issuance costs
and original issue discount,  non-cash interest payments, the interest component
of any deferred  payment  obligations,  the  interest  component of all payments
associated with Capital Lease Obligations, commissions, discounts and other fees
and  charges  incurred  in  respect of letter of credit or  bankers'  acceptance
financings,  and net payments (if any) pursuant to Hedging Obligations),  to the
extent that any such  expense was deducted in computing  such  Consolidated  Net
Income, plus (iv) depreciation, amortization (including amortization of goodwill
and other  intangibles but excluding  amortization of prepaid cash expenses that
were paid in a prior period) and other  non-cash  expenses  (excluding  any such
non-cash  expense to the extent that it  represents an accrual of or reserve for
cash  expenses in any future  period or  amortization  of a prepaid cash expense
that was paid in a prior  period) of such Person and its  Subsidiaries  for such
period to the extent that such  depreciation,  amortization  and other  non-cash
expenses  were deducted in computing  such  Consolidated  Net Income,  minus (v)
non-cash items increasing such  Consolidated Net Income for such period, in each
case,  on  a  consolidated   basis  and  determined  in  accordance  with  GAAP.
Notwithstanding the foregoing,  the provision for taxes on the income or profits
of, and the  depreciation  and  amortization  and other  non-cash  charges of, a
Subsidiary of the referent Person shall be added to  Consolidated  Net Income to
compute  Consolidated  Cash Flow only to the extent  and in the same  proportion
that the net income of such Subsidiary was included in calculating  Consolidated
Net Income and only if a corresponding  amount would be permitted at the date of
determination  to be dividended to the Company by such Subsidiary  without prior
governmental  approval  (that  has not been  obtained),  and  without  direct or
indirect  restriction  pursuant to the terms of its charter and all  agreements,
instruments,  judgments,  decrees,  orders,  statutes,  rules  and  governmental
regulations applicable to that Subsidiary or its stockholders.

                  "Consolidated  Net Income"  means,  with respect to any Person
for  any  period,  the  aggregate  of the Net  Income  of  such  Person  and its
Subsidiaries for such period, on a consolidated basis,  determined in accordance
with GAAP; provided that (i) the Net Income (but not loss) of any Person that is
not a Subsidiary  or that is accounted  for by the equity  method of  accounting
shall be included only to the extent of the amount of dividends or distributions
paid in cash to the referent Person or a Wholly Owned Subsidiary thereof that is
a  Guarantor,  (ii) the Net Income of any  Subsidiary  shall be  excluded to the
extent that the declaration or payment of dividends or similar  distributions by
that Subsidiary of that Net Income is not at the date of determination permitted
without  any  prior  governmental  approval  (that  has not been  obtained)  or,
directly  or  indirectly,  by  operation  of the  terms  of its  charter  or any
agreement,  instrument,  judgment,  decree, order, statute, rule or governmental
regulation  applicable  to that  Subsidiary or its  stockholders,  (iii) the Net
Income of any Person  acquired  in a pooling of  interests  transaction  for any
period  prior to the date of such  acquisition  shall be  excluded  and (iv) the
cumulative effect of a change in accounting principles shall be excluded.

                  "Consolidated  Net Worth" means, with respect to any Person as
of any date, the sum of (i) the consolidated  equity of the common  stockholders
of such Person and its  consolidated  Subsidiaries as of such date plus (ii) the
respective  amounts reported on such Person's balance sheet as of such date with
respect to any series of preferred stock (other than Disqualified Stock) that by
its terms is not entitled to the payment of dividends  unless such dividends may
be  declared  and paid only out of net  earnings  in respect of the year of such
declaration  and  payment,  but only to the extent of any cash  received by such
Person upon issuance of such preferred stock, less (x) all write-ups (other than
write-ups resulting from foreign currency translations and write-ups of tangible
assets of a going concern  business made within 12 months after the  acquisition
of such  business)  subsequent  to the Issue Date in the book value of any asset
owned by such  Person  or a  consolidated  Subsidiary  of such  Person,  (y) all
investments as of such date in  unconsolidated  Subsidiaries and in Persons that
are not Subsidiaries (except, in each case, Permitted Investments),  and (z) all
unamortized  debt discount and expense and  unamortized  deferred  charges as of
such date, all of the foregoing determined in accordance with GAAP.
<PAGE>

                  "Continuing Directors" means, as of any date of determination,
any member of the Board of Directors of the Company who (i) was a member of such
Board of  Directors  on the Issue Date or (ii) was  nominated  for  election  or
elected to such  Board of  Directors  with the  approval  of a  majority  of the
Continuing  Directors  who  were  members  of  such  Board  at the  time of such
nomination or election.

                  "Corporate  Trust  Office  of  the  Trustee"  shall  be at the
address of the Trustee  specified in Section  11.02 hereof or such other address
as to which the Trustee may give notice to the Company.

                  "Credit Facility" means,  with respect to the Company,  one or
more  debt  facilities  or  commercial  paper  facilities  with  banks  or other
institutional  lenders  (including  any related  notes,  guarantees,  collateral
documents,   instruments  and  agreements  executed  in  connection   therewith)
providing  for  revolving  credit  loans,  term  loans,   receivables  financing
(including through the sale of receivables to such lenders or to special purpose
entities formed to borrow from such lenders against such receivables) or letters
of credit up to a maximum  aggregate  amount of not more than $15.0 million,  in
each case,  as  amended,  restated,  modified,  renewed,  refunded,  replaced or
refinanced in whole or in part from time to time.

                  "Custodian" means any receiver, trustee, assignee,  liquidator
or similar official under any Bankruptcy Law.

                  "Default"  means any event that is or with the passage of time
or the giving of notice or both would be an Event of Default.

                  "Definitive  Note" means a certificated Note registered in the
name of the Holder thereof and issued in accordance with Section 2.06 hereof, in
the form of  Exhibit A hereto  except  that such Note  shall not bear the Global
Note Legend and shall not have the  "Schedule  of  Exchanges of Interests in the
Global Note" attached thereto.

                  "Depositary"  means,  with  respect to the Notes  issuable  or
issued in whole or in part in global form, the Person  specified in Section 2.03
hereof as the Depositary  with respect to the Notes,  and any and all successors
thereto appointed as depositary hereunder and having become such pursuant to the
applicable provision of this Indenture.

                  "Disqualified  Stock"  means any Capital  Stock  that,  by its
terms (or by the terms of any security into which it is convertible or for which
it is  exchangeable),  or  upon  the  happening  of  any  event,  matures  or is
mandatorily  redeemable,  pursuant to a sinking fund obligation or otherwise, or
redeemable at the option of the holder thereof, in whole or in part, on or prior
to the date that is 91 days after the date on which the Notes  mature,  provided
that a class of Capital Stock shall not be Disqualified Stock solely as a result
of any  maturity  or  redemption  that is  conditioned  upon,  and  subject  to,
compliance with Section 4.07.

     "Equity  Interests" means Capital Stock and all warrants,  options or other
rights to  acquire  Capital  Stock  (but  excluding  any debt  security  that is
convertible into, or exchangeable for, Capital Stock).

     "Exchange Act" means the Securities Exchange Act of 1934, as amended.

     "Exchange  Notes" means the Notes issued in the Exchange  Offer pursuant to
Section 2.06(f) hereof.

     "Exchange  Offer"  has the  meaning  set forth in the  Registration  Rights
Agreement.

     "Exchange  Offer  Registration  Statement" has the meaning set forth in the
Registration Rights Agreement.
<PAGE>

                  "Existing  Indebtedness" means Indebtedness of the Company and
its Subsidiaries  (including  preferred stock of Pretzel Time outstanding on the
Issue  Date  but  excluding  any  Indebtedness  of  the  Company  or  any of its
Subsidiaries  under any Credit Facility existing on the Issue Date) in existence
on the Issue Date, until such amounts are repaid.

                  "Fixed  Charges"  means,  with  respect  to any Person for any
period, the sum, without duplication,  of (i) the consolidated  interest expense
of such Person and its  Subsidiaries  for such  period,  whether paid or accrued
(including, without limitation, amortization of debt issuance costs and original
issue  discount,  non-cash  interest  payments,  the  interest  component of any
deferred payment obligations,  the interest component of all payments associated
with  Capital  Lease  Obligations,  commissions,  discounts  and other  fees and
charges  incurred  in  respect  of  letter  of  credit  or  bankers'  acceptance
financings, and net payments (if any) pursuant to Hedging Obligations), (ii) the
consolidated  interest  expense  of such  Person and its  Subsidiaries  that was
capitalized  during such period,  (iii) any interest  expense on Indebtedness of
another Person that is guaranteed by such Person or one of its  Subsidiaries  or
secured by a Lien on assets of such Person or one of its  Subsidiaries  (whether
or not such  guarantee or Lien is called upon),  and (iv) the product of (A) all
dividend  payments,  whether or not in cash, on any series of preferred stock of
such Person or any of its  Subsidiaries,  other than dividend payments on Equity
Interests  payable  solely  in  Equity  Interests  of the  Company,  times (B) a
fraction,  the  numerator  of which is one and the  denominator  of which is one
minus the then current combined  federal,  state and local statutory tax rate of
such Person,  expressed as a decimal,  in each case, on a consolidated basis and
in accordance with GAAP.

                  "Fixed Charge Coverage Ratio" means with respect to any Person
for any period,  the ratio of the Consolidated Cash Flow of such Person for such
period to the Fixed  Charges of such Person for such  period.  In the event that
the Company or any of its Subsidiaries  incurs,  assumes,  guarantees or redeems
any Indebtedness  (other than revolving  credit  borrowings) or issues preferred
stock  subsequent to the  commencement  of the period for which the Fixed Charge
Coverage Ratio is being  calculated but prior to the date on which the event for
which  the  calculation  of  the  Fixed  Charge  Coverage  Ratio  is  made  (the
"Calculation  Date"),  then the Fixed Charge  Coverage Ratio shall be calculated
giving pro forma effect to such incurrence,  assumption, guarantee or redemption
of  Indebtedness,  or such issuance or redemption of preferred  stock, as if the
same had occurred at the  beginning  of the  applicable  four-quarter  reference
period. In addition,  for purposes of making the computation  referred to above,
(i) acquisitions  that have been made by the Company or any of its Subsidiaries,
including through mergers or consolidations  and including any related financing
transactions,  during the  four-quarter  reference  period or subsequent to such
reference period and on or prior to the Calculation Date shall be deemed to have
occurred on the first day of the four-quarter  reference period and Consolidated
Cash Flow for such reference period shall be calculated without giving effect to
clause  (iii) of the proviso set forth in the  definition  of  Consolidated  Net
Income, (ii) the Consolidated Cash Flow attributable to discontinued operations,
as determined in accordance with GAAP, and operations or businesses  disposed of
prior to the  Calculation  Date,  shall be  excluded,  (iii) the  Fixed  Charges
attributable to discontinued operations,  as determined in accordance with GAAP,
and operations or businesses disposed of prior to the Calculation Date, shall be
excluded,  but only to the extent that the obligations giving rise to such Fixed
Charges  will  not  be  obligations  of  the  referent  Person  or  any  of  its
Subsidiaries  following the Calculation Date, and (iv) the financial information
of the Company with respect to any portion of the four fiscal  quarters prior to
the Issue Date may be adjusted to eliminate certain historical expenses that are
not expected to recur after the  consummation  of the Pretzel  Contributions  so
long as such  adjustments  are not deemed to be contrary to the  requirements of
Regulation S-X under the  Securities  Act by an Accounting  Firm. In calculating
the Fixed Charge Coverage Ratio for any period,  to the extent that the proceeds
from the incurrence of any  Indebtedness  are to be used to fund the acquisition
of Equity Interests or assets in a Permitted  Business,  the Company may include
any pro forma  adjustments  permitted by Regulation S-X under the Securities Act
in its calculation of the amount of Consolidated Cash Flow that relate solely to
such  acquisition,  so long as such pro forma  adjustments  are not deemed to be
contrary  to the  requirements  of  Rule  11-02  of  Regulation  S-X  under  the
Securities Act in writing by an Accounting Firm.
<PAGE>

                  "GAAP" means  generally  accepted  accounting  principles  set
forth in the opinions and  pronouncements of the Accounting  Principles Board of
the American  Institute of  Certified  Public  Accountants  and  statements  and
pronouncements  of the  Financial  Accounting  Standards  Board or in such other
statements by such other entity as have been  approved by a significant  segment
of the accounting profession, which are in effect on the Issue Date.

                  "Global  Note"  means a global  note in the form of  Exhibit A
hereto  bearing  the Global Note  Legend and the  Private  Placement  Legend and
deposited with or on behalf of, and registered in the name of, the Depositary or
its  nominee  that  will be issued in a  denomination  equal to the  outstanding
principal amount of the Notes sold in reliance on Rule 144A.

                   "Global  Note  Legend"  means the legend set forth in Section
2.06(g)(ii),  which is required to be placed on all Global  Notes  issued  under
this Indenture.

                  "Government   Securities"  means  direct  obligations  of,  or
obligations  guaranteed  by, the United  States of America,  and the payment for
which the United States pledges its full faith and credit.

                  "Guarantee"  means the  Guarantee,  substantially  in the form
attached as Exhibit E hereto, of the Guarantors.

                  "guarantee"  means a guarantee  (other than by  endorsement of
negotiable  instruments  for  collection  in the ordinary  course of  business),
direct or indirect,  in any manner (including,  without  limitation,  letters of
credit and reimbursement  agreements in respect thereof),  of all or any part of
any Indebtedness.

                  "Guarantors"  means (i) MFB and (ii) any other Subsidiary that
executes a Guarantee in accordance  with the provisions of this  Indenture,  and
its respective successors and assigns.

                  "Hedging  Obligations"  means, with respect to any Person, the
obligations  of such Person under (i) interest  rate swap  agreements,  interest
rate  cap  agreements  and  interest  rate  collar  agreements  and  (ii)  other
agreements or arrangements  designed to protect such Person against fluctuations
in interest rates or foreign currency exchange rates.

                  "Holder" means a Person in whose name a Note is registered.

                  "Indebtedness"   means,  with  respect  to  any  Person,   any
indebtedness of such Person,  whether or not contingent,  in respect of borrowed
money or evidenced by bonds, notes, debentures or similar instruments or letters
of  credit  (or  reimbursement   agreements  in  respect  thereof)  or  banker's
acceptances or representing  Capital Lease  Obligations or the balance  deferred
and unpaid of the  purchase  price of any property or  representing  any Hedging
Obligations,  except any such balance  that  constitutes  an accrued  expense or
trade  payable,  if and to the extent any of the foregoing  indebtedness  (other
than letters of credit and Hedging Obligations) would appear as a liability upon
a balance sheet of such Person  prepared in accordance with GAAP, as well as all
indebtedness of others secured by a Lien on any asset of such Person (whether or
not such  indebtedness  is  assumed  by such  Person)  and,  to the  extent  not
otherwise  included,  the  guarantee by such Person of any  indebtedness  of any
other Person. The amount of any Indebtedness outstanding as of any date shall be
(i) the accreted value thereof,  in the case of any  Indebtedness  that does not
require  current  payments of interest,  and (ii) the principal  amount thereof,
together  with any  interest  thereon that is more than 30 days past due, in the
case of any other Indebtedness.

               "Indenture" means this Indenture, as amended or supplemented from
          time to time.

                  "Indirect  Participant"  means a Person who holds a beneficial
interest in a Global Note through a Participant.

                  "Initial  Notes" means $100.0  million in aggregate  principal
amount of Notes issued under this Indenture on the date hereof.

                  "Institutional  Accredited Investor" means an institution that
is an "accredited investor" as defined in Rule 501(a)(1),  (2), (3) or (7) under
the Securities Act, who are not also QIBs.

                  "Investments"   means,   with  respect  to  any  Person,   all
investments by such Person in other Persons (including  Affiliates) in the forms
of direct or indirect  loans  (including  guarantees  of  Indebtedness  or other
obligations),  advances or capital contributions  (excluding commission,  travel
and similar  advances to officers and employees  made in the ordinary  course of
business),  purchases or other  acquisitions for  consideration of Indebtedness,
Equity Interests or other securities,  together with all items that are or would
be classified as  investments  on a balance  sheet  prepared in accordance  with
GAAP,  provided  that an  acquisition  of  assets,  Equity  Interests  or  other
securities  by the Company for  consideration  consisting of common stock of the
Company  shall  not  be  deemed  to be an  Investment.  If  the  Company  or any
Subsidiary of the Company sells or otherwise disposes of any Equity Interests of
any direct or indirect  Subsidiary of the Company such that, after giving effect
to any such sale or  disposition,  such Person is no longer a Subsidiary  of the
Company,  the Company  shall be deemed to have made an Investment on the date of
any  such  sale or  disposition  equal to the fair  market  value of the  Equity
Interests of such Subsidiary not sold or disposed of in an amount  determined as
provided in Section 4.07 hereof.
<PAGE>

                  "Issue Date" means November 26, 1997.

                  "Legal  Holiday" means a Saturday,  a Sunday or a day on which
banking  institutions  in the  City of New  York or at a place  of  payment  are
authorized by law,  regulation or executive order to remain closed. If a payment
date is a Legal Holiday at a place of payment, payment may be made at that place
on the next  succeeding day that is not a Legal  Holiday,  and no interest shall
accrue on such payment for the intervening period.

                  "Letter of Transmittal"  means the letter of transmittal to be
prepared  by the  Company  and sent to all  Holders of the Notes for use by such
Holders in connection with the Exchange Offer.

                  "Lien" means,  with respect to any asset, any mortgage,  lien,
pledge, charge,  security interest or encumbrance of any kind in respect of such
asset,  whether or not filed,  recorded or otherwise  perfected under applicable
law (including any  conditional  sale or other title  retention  agreement,  any
lease in the nature  thereof,  any option or other  agreement  to sell or give a
security  interest  in and any  filing  of or  agreement  to give any  financing
statement  under the Uniform  Commercial  Code (or  equivalent  statutes) of any
jurisdiction),  provided  that the  definition  of "Lien"  shall not include any
option,  call or similar right relating to treasury shares of the Company to the
extent that such option,  call or right is granted (i) under any employee  stock
option plan, employee stock ownership plan or similar plan or arrangement of the
Company  or its  Subsidiaries  or  (ii)  in  connection  with  the  issuance  of
Indebtedness permitted to be incurred pursuant to Section 4.09 hereof.

                  "Liquidated  Damages" means all liquidated  damages then owing
pursuant to the Registration Rights Agreement.

               "MFB"means The Mrs. Fields' Brand,  Inc., a Delaware  corporation
                    and a wholly owned subsidiary of the Company.

               "MFH"means  Mrs.  Fields'  Holding  Company,   Inc.,  a  Delaware
                    corporation and the corporate parent of the Company.

                  "Moody's" means Moody's Investors Service, Inc.

                  "Net Income" means, with respect to any Person, the net income
(loss)  of such  Person,  determined  in  accordance  with GAAP and  before  any
reduction in respect of preferred stock dividends,  excluding,  however, (i) any
gain (but not loss),  together with any related provision for taxes on such gain
(but not loss),  realized  in  connection  with (A) any Asset  Sale  (including,
without limitation,  dispositions pursuant to sale and leaseback  transactions),
or  (B)  the  disposition  of  any  securities  by  such  Person  or  any of its
Subsidiaries or the  extinguishment of any Indebtedness of such Person or any of
its  Subsidiaries,  and (ii) any  extraordinary  or  nonrecurring  gain (but not
loss),  together with any related  provision for taxes on such  extraordinary or
nonrecurring gain (but not loss).

                  "Net Proceeds"  means the aggregate cash proceeds  received by
the Company or any of its  Subsidiaries in respect of any Asset Sale (including,
without limitation,  any cash received upon the sale or other disposition of any
non-cash  consideration  received  in any  Asset  Sale  but  only  as  and  when
received),  net of the direct  costs  relating  to such  Asset Sale  (including,
without  limitation,  legal,  accounting and investment  banking fees, and sales
commissions)  and any relocation  expenses  incurred as a result thereof,  taxes
paid or payable as a result thereof (after taking into account any available tax
credits or deductions and any tax sharing arrangements),  amounts required to be
applied to the permanent repayment of, or permanent reduction in availability or
commitment  under,  Indebtedness  secured by a Lien on the asset or assets  that
were the subject of such Asset Sale and any reserve for adjustment in respect of
the sale price of such asset or assets established in accordance with GAAP.

               "Non-Core  Stores"  means the stores  listed on Exhibit G to this
          Indenture.

               "Non-U.S. Person" means a Person who is not a U.S. Person.
                 
               "Notes"  has the meaning  assigned to it in the  preamble to this
          Indenture.

               "Note Custodian" means the Trustee,  as custodian with respect to
          the Notes in global form, or any successor entity thereto.

               "Obligations"  means any principal,  interest,  penalties,  fees,
          indemnifications,   reimbursements,   damages  and  other  liabilities
          payable under the documentation governing any Indebtedness.

               "Offering" means the offering of the Notes by the Company.
<PAGE>

               "Officer" means, with respect to any Person, the Chairman of
the Board,  the Chief  Executive  Officer,  the President,  the Chief  Operating
Officer,  the Chief Financial Officer,  the Treasurer,  any Assistant Treasurer,
the Controller, the Secretary or any Vice-President of such Person.

                  "Officers'  Certificate"  means a certificate signed on behalf
of the Company by two Officers of the Company, one of whom must be the principal
executive  officer,  the  principal  financial  officer,  the  treasurer  or the
principal  accounting  officer of the Company,  that meets the  requirements  of
Section 11.05 hereof.

                  "Opinion of Counsel"  means an opinion from legal  counsel who
is reasonably  acceptable to the Trustee, that meets the requirements of Section
11.05 hereof.  The counsel may be an employee of or counsel to the Company,  any
Subsidiary of the Company or the Trustee.

               "Participant" means, with respect to the Depositary, a Person who
          has an account with the Depositary.

                   "Permitted  Business"  means  the same or a  similar  line of
business as the Company and its Subsidiaries  were engaged in on the Issue Date,
including, without limitation, the specialty retail snack-food business.

                  "Permitted  Investments"  means  (a)  any  Investment  in  the
Company or in a Wholly Owner  Subsidiary  of the Company that is a Guarantor and
that is engaged in a Permitted Business, (b) any Investment in Cash Equivalents,
(c) any  Investment by the Company or any Subsidiary of the Company in a Person,
if as a  result  of such  Investment  (i) such  Person  becomes  a Wholly  Owned
Subsidiary  of the  Company  and a  Guarantor  that is  engaged  in a  Permitted
Business  or (ii) such Person is merged,  consolidated  or  amalgamated  with or
into,  or  transfers  or  conveys  substantially  all of its  assets  to,  or is
liquidated into, the Company or a Wholly Owned Subsidiary of the Company that is
a Guarantor  and that is engaged in a  Permitted  Business,  (d) any  Restricted
Investment  made as a result of the  receipt of non-cash  consideration  from an
Asset Sale that was made pursuant to and in compliance with Section 4.10 hereof,
(e) any  acquisition  of assets  solely in exchange  for the  issuance of Equity
Interests (other than Disqualified Stock) of the Company, (f) any Investments in
accounts and notes receivable  acquired in the ordinary course of business,  (g)
any Investments in notes of employees, officers, directors and their transferees
and Affiliates issued to the Company  representing payment of the exercise price
of options to purchase  common stock of the Company,  (h) any Investments by the
Company in Hedging  Obligations  otherwise  permitted  to be incurred  under the
Indenture,  (i) any Investments  existing on the Issue Date (including,  without
limitation,  a $500,000 loan to Martin E. Lisiewski  outstanding as of the Issue
Date) and (j) any  purchase  of any and all  remaining  common  stock of Pretzel
Time.

                  "Permitted Liens" means (i) Liens securing  Indebtedness under
a Credit  Facility  that was  permitted  by the  terms  of the  Indenture  to be
incurred,  (ii) Liens in favor of the  Company,  (iii)  Liens on  property  of a
Person existing at the time such Person is merged into or consolidated  with the
Company  or any  Subsidiary  of the  Company,  provided  that such Liens were in
existence prior to the  contemplation of such merger or consolidation and do not
extend to any assets other than those of the Person merged into or  consolidated
with the  Company,  (iv) Liens on property  existing at the time of  acquisition
thereof by the Company or any  Subsidiary  of the  Company,  provided  that such
Liens were in existence prior to the  contemplation  of such  acquisition and do
not extend to any assets of the Company other than the property so acquired, (v)
Liens to secure  the  performance  of  statutory  obligations,  surety or appeal
bonds,  performance  bonds or other obligations of a like nature incurred in the
ordinary  course  of  business,  (vi)  Liens to secure  Indebtedness  (including
Capital Lease Obligations) permitted by clauses (iii) and (x) of Section 4.09(b)
hereof,  provided  that,  in the case of  Indebtedness  permitted by such clause
(iii),  covering only the assets  acquired with such  Indebtedness,  (vii) Liens
existing on the Issue Date, (viii) Liens for taxes,  assessments or governmental
charges or claims that are not yet  delinquent  or that are being  contested  in
good  faith  by  appropriate  proceedings  promptly  instituted  and  diligently
concluded,  provided that any reserve or other appropriate provision as shall be
required in conformity  with GAAP shall have been made therefor,  and (ix) Liens
incurred in the ordinary  course of business of the Company or any Subsidiary of
the Company that (A) are not incurred in connection  with the borrowing of money
or the  obtaining of advances or credit (other than trade credit in the ordinary
course of business) and (B) do not in the aggregate  materially detract from the
value of the property or  materially  impair the use thereof in the operation of
business by the Company or such Subsidiary.
<PAGE>

                  "Permitted Refinancing Indebtedness" means any Indebtedness of
the  Company  or any of its  Subsidiaries  issued in  exchange  for,  or the net
proceeds  of which are used to extend,  refinance,  renew,  replace,  defease or
refund other  Indebtedness of the Company or any of its  Subsidiaries,  provided
that (i) the  principal  amount  (or  accreted  value,  if  applicable)  of such
Permitted  Refinancing  Indebtedness does not exceed the principal amount of (or
accreted value, if applicable),  plus accrued  interest on, the  Indebtedness so
extended,  refinanced,  renewed, replaced, defeased or refunded (plus the amount
of reasonable  expenses incurred in connection  therewith),  (ii) such Permitted
Refinancing Indebtedness has a final maturity date later than the final maturity
date of, and has a Weighted  Average  Life to Maturity  equal to or greater than
the  Weighted  Average  Life to Maturity of, the  Indebtedness  being  extended,
refinanced,  renewed, replaced,  defeased or refunded, (iii) if the Indebtedness
being  extended,   refinanced,   renewed,  replaced,  defeased  or  refunded  is
subordinated  in right of  payment  to the  Notes,  such  Permitted  Refinancing
Indebtedness  has a final  maturity date later than the final  maturity date of,
and is  subordinated  in right of  payment  to,  the  Notes on terms at least as
favorable  to the  Holders  of  Notes as those  contained  in the  documentation
governing  the  Indebtedness  being  extended,  refinanced,  renewed,  replaced,
defeased or  refunded,  and (iv) such  Indebtedness  is  incurred  either by the
Company  or by the  Subsidiary  who is the  obligor  on the  Indebtedness  being
extended, refinanced, renewed, replaced, defeased or refunded.

                  "Person" means any individual, corporation, partnership, joint
venture, association, joint-stock company, trust, unincorporated organization or
government or agency or political subdivision thereof (including any subdivision
or ongoing business of any such entity or substantially all of the assets of any
such entity, subdivision or business).

                  "Pretzel Contributions" means the contribution from MFH to the
Company of the pretzel  business  formerly  owned by H&M Concepts  Ltd.  Co., an
Idaho liability company,  and its subsidiaries,  and the common stock of Pretzel
Time.

               "Pretzel   Time"  means  Pretzel  Time,   Inc.,  a   Pennsylvania
          corporation.

               "Pretzel Time Employment Agreement" means that certain Employment
          Agreement,  dated as of  September 2, 1997,  between  Pretzel Time and
          Martin E. Lisiewski.

               "Pretzel Time Management Agreement" means that certain
Management  Agreement,  dated as of September  2, 1997,  between the Company and
Pretzel Time.

               "Principals"   means  Herbert  S.  Winokur,   Jr.  and  Capricorn
          Investors II, L.P.

                  "Private  Placement  Legend"  means  the  legend  set forth in
Section  2.06(g)(i) to be placed on all Notes issued under this Indenture except
where otherwise permitted by the provisions of this Indenture.

                  "Public Equity  Offering" means a public  offering  registered
under the Securities Act (except for any  registration  pursuant to Form S-8) of
common  stock of (i) the Company or (ii) MFH to the extent that the net proceeds
thereof are contributed to the Company as a capital contribution,  provided that
the aggregate  proceeds from any such public  offering shall in no event be less
than $20.0 million.

               "QIB" means a "qualified  institutional buyer" as defined in Rule
          144A.

                  "Registration  Rights Agreement" means the Registration Rights
Agreement, dated as of November 26, 1997, by and among the Company and the other
parties named on the signature pages thereof,  as such agreement may be amended,
modified or  supplemented  from time to time and, with respect to any Additional
Notes, one or more registration  rights  agreements  between the Company and the
other  parties  thereto,  as  such  agreement(s)  may be  amended,  modified  or
supplemented  from time to time,  relating to rights given by the Company to the
purchasers  of  Additional  Notes to register  such  Additional  Notes under the
Securities Act.

                   "Related  Party" with respect to any Principal  means (a) any
greater than 50% owned Subsidiary,  or spouse or immediate family member (in the
case of an  individual)  of such  Principal or (b) trust,  corporation,  general
partnership or other entity, the beneficiaries,  stockholders,  partners, owners
or Persons beneficially holding a greater than 50% controlling interest of which
consist, or a limited partnership, the general partner of which consists, of the
Principals  and/or such other Persons  referred to in the immediately  preceding
clause (a).

                  "Responsible  Officer"  means,  when used with  respect to the
Trustee,  any officer within the Corporate Trust  Administration  of the Trustee
(or any  successor  group of the  Trustee)  or any other  officer of the Trustee
customarily  performing functions similar to those performed by any of the above
designated officers and also means, with respect to a particular corporate trust
matter,  any other  officer  to whom  such  matter is  referred  because  of his
knowledge of and familiarity with the particular subject.
<PAGE>

               "Restricted  Broker-Dealer"  has the  meaning  set  forth  in the
          Registration Rights Agreement.

                  "Restricted  Definitive  Note" means a Definitive Note bearing
the Private Placement Legend.

                  "Restricted  Global  Note"  means a Global  Note  bearing  the
Private Placement Legend.

               "Restricted   Investment"  means  any  Investment  other  than  a
          Permitted Investment.

               "Rule 144" means Rule 144 promulgated under the Securities Act.

               "Rule 144A" means Rule 144A promulgated under the Securities Act.

               "Rule 903" means Rule 903 promulgated under the Securities Act.

                  "Rule 904" means Rule 904 promulgated the Securities Act.

               "S&P" means Standard & Poor's Ratings Service,  a division of The
          McGraw-Hill Companies, Inc.

                  "SEC" means the Securities and Exchange Commission.

                  "Securities Act" means the Securities Act of 1933, as amended.

                  "Shelf  Registration  Statement" means the Shelf  Registration
Statement as defined in the Registration Rights Agreement.

                  "Significant  Subsidiary" means any Subsidiary that would be a
"significant  subsidiary" as defined in Article 1, Rule 1-02 of Regulation  S-X,
promulgated  pursuant to the Securities  Act, as such Regulation is in effect on
the Issue Date.

                  "Stated  Maturity"  means with respect to any  installment  of
interest  or  principal  on any series of  Indebtedness,  the date on which such
payment of  interest  or  principal  was  scheduled  to be paid in the  original
documentation governing such Indebtedness,  and shall not include any contingent
obligations to repay,  redeem or repurchase any such interest or principal prior
to the date originally scheduled for the payment thereof.

                  "Subsidiary"  means,  with  respect  to any  Person,  (i)  any
corporation,  association or other business entity of which more than 50% of the
total voting power of shares of Capital Stock  entitled  (without  regard to the
occurrence of any contingency) to vote in the election of directors, managers or
trustees thereof is at the time owned or controlled,  directly or indirectly, by
such  Person  or one or more of the  other  Subsidiaries  of that  Person  (or a
combination  thereof) and (ii) any  partnership  (A) the sole general partner or
the managing  general  partner of which is such Person or a  Subsidiary  of such
Person or (B) the only  general  partners  of which are such Person or of one or
more Subsidiaries of such Person (or any combination thereof).

                  "Tax Sharing  Agreement"  means any tax  allocation  agreement
between the Company or any of its Subsidiaries with the Company or any direct or
indirect shareholder of the Company with respect to consolidated or combined tax
returns  including  the Company or any of its  Subsidiaries,  but, in each case,
only to the extent that amounts  payable from time to time by the Company or any
such  Subsidiary  under any such agreement do not exceed the  corresponding  tax
payments that the Company or such Subsidiary would have been required to make to
any relevant  taxing  authority had the Company or such Subsidiary not joined in
such consolidated or combined  returns,  but instead had filed returns including
only the Company and its Subsidiaries.
<PAGE>

               "TIA"  means the  Trust  Indenture  Act of 1939 (15  U.S.C.ss.ss.
          77aaa-77bbbb) as in effect on the
date on which this Indenture is qualified under the TIA.

                  "Trustee"  means  the  party  named  as  such  above  until  a
successor  replaces it in  accordance  with the  applicable  provisions  of this
Indenture and thereafter means the successor serving hereunder.

                  "Unrestricted  Global  Note" means a permanent  Global Note in
the form of Exhibit A attached hereto that bears the Global Note Legend and that
has the  "Schedule  of  Exchanges  of  Interests  in the Global  Note"  attached
thereto,  and that is deposited  with or on behalf of and registered in the name
of the  Depositary,  representing a series of Notes that do not bear the Private
Placement Legend.

                  "Unrestricted  Definitive  Note" means one or more  Definitive
Notes  that do not  bear and are not  required  to bear  the  Private  Placement
Legend.

               "U.S. Person" means a U.S. person as defined in Rule 902(o) under
          the Securities Act.

                  "Voting  Stock" of any Person as of any date means the Capital
Stock of such Person that is at the time entitled to vote in the election of the
Board of Directors of such Person.

                  "Weighted Average Life to Maturity" means, when applied to any
Indebtedness  at any date,  the number of years obtained by dividing (i) the sum
of the products  obtained by  multiplying  (A) the amount of each then remaining
installment,  sinking  fund,  serial  maturity  or other  required  payments  of
principal,  including payment at final maturity,  in respect thereof, by (B) the
number of years (calculated to the nearest one-twelfth) that will elapse between
such date and the making of such payment, by (b) the then outstanding  principal
amount of such Indebtedness.

                  "Wholly Owned  Subsidiary" of any Person means a Subsidiary of
such Person all of the outstanding Capital Stock or other ownership interests of
which (other than  directors'  qualifying  shares) shall at the time be owned by
such Person or by one or more Wholly Owned  Subsidiaries  of such Person and one
or more Wholly Owned Subsidiaries of such Person.

SECTION 1.02.     OTHER DEFINITIONS.



                                                                    Defined in
 Term                                                                 Section

"Affiliate Transaction"....................................................4.11
"Asset Sale"...............................................................4.10
"Asset Sale Offer".........................................................3.09
"Authentication Order".....................................................2.02
"Change of Control Offer"..................................................4.15
"Change of Control Payment"................................................4.15
"Change of Control Payment Date" ..........................................4.15
"Covenant Defeasance"......................................................8.03
"Event of Default".........................................................6.01
"Excess Proceeds"..........................................................4.10
"incur"....................................................................4.09
"Legal Defeasance" ........................................................8.02
"Offer Amount".............................................................3.09
"Offer Period".............................................................3.09
"Paying Agent".............................................................2.03
"Payment Default"..........................................................6.01
"Permitted Indebtedness"...................................................4.09
"Purchase Date"............................................................3.09
"Registrar"................................................................2.03
"Restricted Payments"......................................................4.07

SECTION 1.03.
<PAGE>



                  Whenever this Indenture  refers to a provision of the TIA, the
provision is incorporated by reference in and made a part of this Indenture.

                  The  following  TIA  terms  used in this  Indenture  have  the
following meanings:

               "indenture securities" means the Notes;

               "indenture security Holder" means a Holder of a Note;

               "indenture to be qualified" means this Indenture;

               "indenture trustee" or "institutional trustee" means the Trustee;
          and

               "obligor" on the Notes and the  Guarantees  means the Company and
          the Guarantors, respectively, and any successor obligor upon the Notes
          and the Guarantees, respectively.

                  All other terms used in this Indenture that are defined by the
TIA,  defined by TIA  reference to another  statute or defined by SEC rule under
the TIA have the meanings so assigned to them.

SECTION 1.04.     RULES OF CONSTRUCTION.



                  Unless the context otherwise requires:

                      (1)  a term has the meaning assigned to it;

                      (2) an  accounting  term  not  otherwise  defined  has the
         meaning assigned to it in accordance with GAAP;

                      (3)  "or" is not exclusive;

                      (4) words in the singular  include the plural,  and in the
         plural include the singular; and

                      (5)   provisions   apply   to   successive    events   and
transactions.
<PAGE>

                                   ARTICLE 2.
                                    THE NOTES



SECTION 2.01.     FORM AND DATING.



          (a) General. The Notes and the Trustee's certificate of authentication
shall be  substantially  in the form of  Exhibit  A  hereto.  The Notes may have
notations,  legends or  endorsements  required by law,  stock  exchange  rule or
usage. Each Note shall be dated the date of its authentication.  The Notes shall
be in denominations of $1,000 and integral multiples thereof.

                  The  terms  and  provisions   contained  in  the  Notes  shall
constitute,  and are hereby  expressly  made, a part of this  Indenture  and the
Company, the Guarantors and the Trustee, by their execution and delivery of this
Indenture, expressly agree to such terms and provisions and to be bound thereby.
However,  to the extent any  provision  of any Note  conflicts  with the express
provisions of this Indenture,  the provisions of this Indenture shall govern and
be controlling.

          (b) Global Notes.  Notes issued in global form shall be  substantially
in the form of Exhibit A attached  hereto  (including  the  Global  Note  Legend
thereon and the "Schedule of Exchanges of Interests in the Global Note" attached
thereto).  Notes issued in definitive form shall be substantially in the form of
Exhibit A attached  hereto  (but  without  the Global  Note  Legend  thereon and
without the  "Schedule of  Exchanges  of Interests in the Global Note"  attached
thereto).  Each Global Note shall  represent  such of the  outstanding  Notes as
shall be specified  therein and each shall  provide that it shall  represent the
aggregate  principal  amount of  outstanding  Notes  from time to time  endorsed
thereon and that the aggregate principal amount of outstanding Notes represented
thereby  may from time to time be  reduced  or  increased,  as  appropriate,  to
reflect  exchanges and redemptions.  Any endorsement of a Global Note to reflect
the amount of any  increase  or decrease in the  aggregate  principal  amount of
outstanding Notes  represented  thereby shall be made by the Trustee or the Note
Custodian,  at the  direction of the Trustee,  in accordance  with  instructions
given by the Holder thereof as required by Section 2.06 hereof.

           (c) Notes Sold or Transferred to Institutional  Accredited Investors.
Notes sold or transferred to Institutional  Accredited Investors shall be issued
only in the form of a Restricted Definitive Note.

SECTION 2.02.     EXECUTION AND AUTHENTICATION.



                  One Officer  shall sign the Notes for the Company by manual or
facsimile  signature.  The Company's seal may be reproduced on the Notes and may
be in facsimile form.

                  If an Officer  whose  signature  is on a Note no longer  holds
that office at the time a Note is authenticated,  the Note shall nevertheless be
valid.
<PAGE>

                  A Note shall not be valid  until  authenticated  by the manual
signature of the Trustee.  The signature  shall be conclusive  evidence that the
Note has been authenticated under this Indenture.

                  The Trustee shall,  upon a written order of the Company signed
by one Officer (an  "Authentication  Order"),  authenticate  Notes for  original
issue up to the aggregate  principal  amount stated in paragraph 4 of the Notes.
The aggregate  principal amount of Notes  outstanding at any time may not exceed
such amount except as provided in Section 2.07 hereof.

                  The Trustee may appoint an authenticating  agent acceptable to
the Company to authenticate  Notes.  An  authenticating  agent may  authenticate
Notes  whenever  the Trustee  may do so. Each  reference  in this  Indenture  to
authentication  by  the  Trustee  includes  authentication  by  such  agent.  An
authenticating  agent has the same rights as an Agent to deal with Holders or an
Affiliate of the Company.

SECTION 2.03.     REGISTRAR AND PAYING AGENT.



                  The Company shall maintain an office or agency where Notes may
be presented for registration of transfer or for exchange  ("Registrar")  and an
office or agency where Notes may be presented for payment ("Paying Agent").  The
Registrar shall keep a register of the Notes and of their transfer and exchange.
The Company may appoint  one or more  co-registrars  and one or more  additional
paying  agents.  The term  "Registrar"  includes any  co-registrar  and the term
"Paying Agent" includes any additional  paying agent. The Company may change any
Paying Agent or Registrar without notice to any Holder. The Company shall notify
the  Trustee in writing of the name and address of any Agent not a party to this
Indenture.  If the  Company  fails to  appoint  or  maintain  another  entity as
Registrar or Paying Agent,  the Trustee shall act as such. The Company or any of
its Subsidiaries may act as Paying Agent or Registrar.

                  The Company  initially  appoints The Depository  Trust Company
("DTC") to act as Depositary with respect to the Global Notes.

                  The  Company  initially  appoints  the  Trustee  to act as the
Registrar  and Paying  Agent and to act as Note  Custodian  with  respect to the
Global Notes.

SECTION 2.04.     PAYING AGENT TO HOLD MONEY IN TRUST.



                  The Company  shall  require  each Paying  Agent other than the
Trustee  to agree in writing  that the  Paying  Agent will hold in trust for the
benefit  of Holders or the  Trustee  all money held by the Paying  Agent for the
payment of principal,  premium or Liquidated Damages, if any, or interest on the
Notes,  and will  notify the Trustee in writing of any default by the Company in
making any such  payment.  While any such  default  continues,  the  Trustee may
require a Paying Agent to pay all money held by it to the  Trustee.  The Company
at any  time may  require  a Paying  Agent  to pay all  money  held by it to the
Trustee.  Upon payment over to the Trustee,  the Paying Agent (if other than the
Company or a Subsidiary)  shall have no further  liability for the money. If the
Company or a Subsidiary  acts as Paying Agent,  it shall segregate and hold in a
separate  trust  fund for the  benefit  of the  Holders  all money held by it as
Paying Agent. Upon any bankruptcy or reorganization  proceedings relating to the
Company, the Trustee shall serve as Paying Agent for the Notes.
<PAGE>

SECTION 2.05.     HOLDER LISTS.



                  The  Trustee  shall  preserve  in  as  current  a  form  as is
reasonably  practicable  the most recent list  available  to it of the names and
addresses of all Holders and shall otherwise comply with TIA ss. 312(a).  If the
Trustee is not the Registrar,  the Company shall furnish to the Trustee at least
seven Business Days before each interest payment date and at such other times as
the Trustee  may request in writing,  a list in such form and as of such date as
the Trustee may reasonably  require of the names and addresses of the Holders of
Notes and the Company shall otherwise comply with TIA ss. 312(a).

SECTION 2.06.     TRANSFER AND EXCHANGE.



          (a)     Transfer and Exchange of Global Notes.

                    A Global Note may not be  transferred  as a whole  except by
the Depositary to a nominee of the Depositary, by a nominee of the Depositary to
the Depositary or to another nominee of the Depositary,  or by the Depositary or
any such  nominee  to a  successor  Depositary  or a nominee  of such  successor
Depositary.  All Global Notes will be  exchanged  by the Company for  Definitive
Notes  if (i) the  Company  delivers  to the  Trustee  written  notice  from the
Depositary  that it is unwilling or unable to continue to act as  Depositary  or
that it is no longer a clearing agency registered under the Exchange Act and, in
either case, a successor  Depositary is not appointed by the Company  within 120
days after the date of such  notice from the  Depositary  or (ii) the Company in
its sole discretion  determines that the Global Notes (in whole but not in part)
should be exchanged for  Definitive  Notes and delivers a written notice to such
effect to the Trustee.  Upon the occurrence of either of the preceding events in
(i) or (ii)  above,  Definitive  Notes  shall  be  issued  in such  names as the
Depositary  shall  instruct  the  Trustee in writing.  Global  Notes also may be
exchanged or  replaced,  in whole or in part,  as provided in Sections  2.07 and
2.10 hereof.  Every Note authenticated and delivered in exchange for, or in lieu
of, a Global  Note or any portion  thereof,  pursuant  to this  Section  2.06 or
Section 2.07 or 2.10 hereof,  shall be  authenticated  and delivered in the form
of, and shall be, a Global Note. A Global Note may not be exchanged  for another
Note  other  than as  provided  in this  Section  2.06(a);  however,  beneficial
interests  in a Global  Note may be  transferred  and  exchanged  as provided in
Section 2.06(b),(c) or (f) hereof.

          (b) Transfer and Exchange of Beneficial Interests in the Global Notes.
The transfer and exchange of  beneficial  interests in the Global Notes shall be
effected  through the  Depositary,  in  accordance  with the  provisions of this
Indenture and the Applicable Procedures.  Beneficial interests in the Restricted
Global Notes shall be subject to  restrictions  on transfer  comparable to those
set forth  herein to the extent  required by the  Securities  Act.  Transfers of
beneficial  interests in the Global  Notes also shall  require  compliance  with
either subparagraph (i) or (ii) below, as applicable,  as well as one or more of
the other following subparagraphs, as applicable:

         (i)  Transfer  of  Beneficial   Interests  in  the  Same  Global  Note.
     Beneficial  interests in any  Restricted  Global Note may be transferred to
     Persons who take delivery  thereof in the form of a beneficial  interest in
     the  same   Restricted   Global  Note  in  accordance   with  the  transfer
     restrictions  set  forth  in  the  Private  Placement  Legend.   Beneficial
     interests in any Unrestricted Global Note may be transferred to Persons who
     take  delivery  thereof  in  the  form  of  a  beneficial  interest  in  an
     Unrestricted  Global  Note.  No  written  orders or  instructions  shall be
     required to be delivered to the Registrar to effect the transfers described
     in this Section 2.06(b)(i).
<PAGE>

         (ii) All Other  Transfers  and  Exchanges  of  Beneficial  Interests in
     Global Notes.  In connection with all transfers and exchanges of beneficial
     interests that are not subject to Section  2.06(b)(i) above, the transferor
     of such beneficial  interest must deliver to the Registrar either (A) (1) a
     written order from a Participant  or an Indirect  Participant  given to the
     Depositary  in  accordance  with the  Applicable  Procedures  directing the
     Depositary  to credit or cause to be  credited  a  beneficial  interest  in
     another  Global Note in an amount  equal to the  beneficial  interest to be
     transferred or exchanged and (2) instructions  given in accordance with the
     Applicable  Procedures  containing  information  regarding the  Participant
     account to be credited with such increase or (B) (1) a written order from a
     Participant  or  an  Indirect   Participant  given  to  the  Depositary  in
     accordance with the Applicable Procedures directing the Depositary to cause
     to be  issued  a  Definitive  Note in an  amount  equal  to the  beneficial
     interest to be transferred or exchanged and (2)  instructions  given by the
     Depositary to the Registrar containing  information regarding the Person in
     whose name such  Definitive Note shall be registered to effect the transfer
     or exchange  referred  to in (1) above.  Upon  consummation  of an Exchange
     Offer by the  Company  in  accordance  with  Section  2.06(f)  hereof,  the
     requirements  of this  Section  2.06(b)(ii)  shall be  deemed  to have been
     satisfied  upon receipt by the Registrar of the  instructions  contained in
     the  Letter of  Transmittal  delivered  by the  Holder  of such  beneficial
     interests in the Restricted  Global Notes.  Upon satisfaction of all of the
     requirements  for  transfer or exchange of  beneficial  interests in Global
     Notes  contained in this  Indenture  and the Notes or otherwise  applicable
     under the Securities Act, the Trustee shall adjust the principal  amount of
     the relevant Global Note(s) pursuant to Section 2.06(h) hereof.

                  (iii) Transfer of Beneficial  Interests to Another  Restricted
              Global Note. A beneficial  interest in any Restricted  Global Note
              may be transferred  to a Person who takes delivery  thereof in the
              form of a beneficial interest in another Restricted Global Note if
              the transfer complies with the requirements of Section 2.06(b)(ii)
              above and the  Registrar  receives  a  certificate  in the form of
              Exhibit  B  hereto,  including  the  certifications  in  item  (1)
              thereof.

                  (iv)  Transfer  and  Exchange  of  Beneficial  Interests  in a
              Restricted   Global   Note  for   Beneficial   Interests   in  the
              Unrestricted  Global Note. A beneficial interest in any Restricted
              Global  Note  may  be  exchanged  by  any  Holder  thereof  for  a
              beneficial  interest in an Unrestricted Global Note or transferred
              to a Person who takes delivery thereof in the form of a beneficial
              interest  in an  Unrestricted  Global  Note  if  the  exchange  or
              transfer  complies with the  requirements  of Section  2.06(b)(ii)
              above and:

                  (A) such  exchange or  transfer  is  effected  pursuant to the
              Exchange  Offer  in  accordance  with  the   Registration   Rights
              Agreement  and  the  holder  of  the  beneficial  interest  to  be
              transferred, in the case of an exchange, or the transferee, in the
              case  of  a  transfer,  certifies  in  the  applicable  Letter  of
              Transmittal  that  it is not  (1) a  broker-dealer,  (2) a  Person
              participating  in the  distribution of the Exchange Notes or (3) a
              Person  who is an  affiliate  (as  defined  in  Rule  144)  of the
              Company;

                  (B)  such   transfer  is   effected   pursuant  to  the  Shelf
              Registration  Statement in accordance with the Registration Rights
              Agreement;

                  (C) such transfer is effected by a Participating Broker-Dealer
              pursuant  to  the  Exchange   Offer   Registration   Statement  in
              accordance with the Registration Rights Agreement; or

                  (D) the Registrar receives the following:

                      (1)  if  the  Holder  of  such  beneficial  interest  in a
         Restricted  Global Note proposes to exchange such  beneficial  interest
         for a beneficial interest in an Unrestricted Global Note, a certificate
         from  such  Holder  in the form of  Exhibit  C  hereto,  including  the
         certifications in item (1)(a) thereof; or

                      (2)  if  the  Holder  of  such  beneficial  interest  in a
         Restricted Global Note proposes to transfer such beneficial interest to
         a Person who shall take  delivery  thereof in the form of a  beneficial
         interest in an Unrestricted Global Note, a certificate from such Holder
         in the form of Exhibit B hereto,  including the  certifications in item
         (4) thereof;
<PAGE>

         and, in each such case set forth in this  subparagraph  (D), an Opinion
         of Counsel in form reasonably acceptable to the Registrar to the effect
         that such exchange or transfer is in compliance with the Securities Act
         and that the  restrictions  on  transfer  contained  herein  and in the
         Private  Placement  Legend are no longer  required in order to maintain
         compliance with the Securities Act.

                  If any such transfer is effected  pursuant to subparagraph (B)
or (D) above at a time when an Unrestricted Global Note has not yet been issued,
the  Company  shall  issue  and,  upon  receipt  of an  Authentication  Order in
accordance with Section 2.02 hereof,  the Trustee shall authenticate one or more
Unrestricted  Global  Notes  in an  aggregate  principal  amount  equal  to  the
aggregate  principal  amount of  beneficial  interests  transferred  pursuant to
subparagraph (B) or (D) above.

                  Beneficial  interests in an Unrestricted Global Note cannot be
exchanged for, or  transferred to Persons who take delivery  thereof in the form
of, a beneficial interest in a Restricted Global Note.

     (c) Transfer or Exchange of Beneficial Interests for Definitive Notes.

         (i)  Beneficial  Interests in  Restricted  Global  Notes to  Restricted
     Definitive  Notes.  If any Holder of a beneficial  interest in a Restricted
     Global Note proposes to exchange such beneficial  interest for a Restricted
     Definitive  Note or to transfer  such  beneficial  interest to a Person who
     takes delivery  thereof in the form of a Restricted  Definitive Note, then,
     upon receipt by the Registrar of the following documentation:

                  (A) if the Holder of such beneficial  interest in a Restricted
              Global Note  proposes to exchange such  beneficial  interest for a
              Restricted  Definitive Note, a certificate from such Holder in the
              form of Exhibit C hereto,  including  the  certifications  in item
              (2)(a) thereof;

                  (B) if such beneficial  interest is being transferred to a QIB
              in  accordance   with  Rule  144A  under  the  Securities  Act,  a
              certificate to the effect set forth in Exhibit B hereto, including
              the certifications in item (1) thereof;

                  (C) if such  beneficial  interest  is being  transferred  to a
              Non-U.S. Person in an offshore transaction in accordance with Rule
              903 or Rule 904 under the  Securities  Act, a  certificate  to the
              effect set forth in Exhibit B hereto, including the certifications
              in item (2) thereof;

                  (D) if such beneficial interest is being transferred  pursuant
              to  an  exemption  from  the  registration   requirements  of  the
              Securities  Act in accordance  with Rule 144 under the  Securities
              Act,  a  certificate  to the effect set forth in Exhibit B hereto,
              including the certifications in item (3)(a) thereof;

                  (E) if such  beneficial  interest is being  transferred  to an
              Institutional Accredited Investor in reliance on an exemption from
              the  registration  requirements  of the  Securities Act other than
              those listed in subparagraphs (B) through (D) above, a certificate
              to the  effect  set  forth in  Exhibit  B  hereto,  including  the
              certifications,  certificates  and Opinion of Counsel  required by
              item (3) thereof, if applicable;

                  (F) if such  beneficial  interest is being  transferred to the
              Company or any of its  Subsidiaries,  a certificate  to the effect
              set forth in Exhibit B hereto,  including  the  certifications  in
              item (3)(b) thereof; or

                  (G) if such beneficial interest is being transferred  pursuant
              to an effective registration statement under the Securities Act, a
              certificate to the effect set forth in Exhibit B hereto, including
              the certifications in item (3)(c) thereof,
<PAGE>

         the  Trustee  shall  cause  the  aggregate   principal  amount  of  the
         applicable  Global Note to be reduced  accordingly  pursuant to Section
         2.06(h)  hereof,  and the Company  shall  execute and the Trustee shall
         authenticate  and make available for delivery to the Person  designated
         in the  instructions  a Definitive  Note in the  appropriate  principal
         amount.  Any  Definitive  Note  issued  in  exchange  for a  beneficial
         interest in a Restricted  Global Note pursuant to this Section  2.06(c)
         shall  be  registered  in such  name or  names  and in such  authorized
         denomination or denominations as the holder of such beneficial interest
         shall instruct the Registrar  through  instructions from the Depositary
         and the  Participant  or Indirect  Participant.  The Trustee shall make
         available  for delivery such  Definitive  Notes to the Persons in whose
         names such  Notes are so  registered.  Any  Definitive  Note  issued in
         exchange for a beneficial interest in a Restricted Global Note pursuant
         to this Section  2.06(c)(i) shall bear the Private Placement Legend and
         shall be subject to all restrictions on transfer contained therein.

         (ii)  Beneficial  Interests in Restricted  Global Notes to Unrestricted
     Definitive Notes. A Holder of a beneficial  interest in a Restricted Global
     Note may exchange such beneficial  interest for an Unrestricted  Definitive
     Note or may  transfer  such  beneficial  interest  to a  Person  who  takes
     delivery thereof in the form of an Unrestricted Definitive Note only if:

                  (A) such  exchange or  transfer  is  effected  pursuant to the
              Exchange  Offer  in  accordance  with  the   Registration   Rights
              Agreement and the Holder of such beneficial interest,  in the case
              of an  exchange,  or the  transferee,  in the case of a  transfer,
              certifies in the applicable  Letter of Transmittal  that it is not
              (1)  a   broker-dealer,   (2)  a  Person   participating   in  the
              distribution  of the  Exchange  Notes  or (3) a  Person  who is an
              affiliate (as defined in Rule 144) of the Company;

                  (B)  such   transfer  is   effected   pursuant  to  the  Shelf
              Registration  Statement in accordance with the Registration Rights
              Agreement;

                  (C) such transfer is effected by a Participating Broker-Dealer
              pursuant  to  the  Exchange   Offer   Registration   Statement  in
              accordance with the Registration Rights Agreement; or

                  (D) the Registrar receives the following:

                      (1)  if  the  Holder  of  such  beneficial  interest  in a
         Restricted  Global Note proposes to exchange such  beneficial  interest
         for a Definitive Note that does not bear the Private  Placement Legend,
         a  certificate  from  such  Holder  in the form of  Exhibit  B  hereto,
         including the certifications in item (1)(b) thereof; or

                      (2)  if  the  Holder  of  such  beneficial  interest  in a
         Restricted Global Note proposes to transfer such beneficial interest to
         a Person who shall take  delivery  thereof in the form of a  Definitive
         Note that does not bear the Private  Placement  Legend,  a  certificate
         from  such  Holder  in the form of  Exhibit  B  hereto,  including  the
         certifications in item (4) thereof;

         and, in each such case set forth in this  subparagraph  (D), an Opinion
         of Counsel in form reasonably acceptable to the Registrar to the effect
         that such exchange or transfer is in compliance with the Securities Act
         and that the  restrictions  on  transfer  contained  herein  and in the
         Private  Placement  Legend are no longer  required in order to maintain
         compliance with the Securities Act.
<PAGE>

         (iii) Beneficial Interests in Unrestricted Global Notes to Unrestricted
     Definitive Notes. If any Holder of a beneficial interest in an Unrestricted
     Global Note proposes to exchange such beneficial  interest for a Definitive
     Note or to transfer such beneficial interest to a Person who takes delivery
     thereof in the form of a Definitive  Note,  then, upon  satisfaction of the
     conditions set forth in Section 2.06(b)(ii) hereof, the Trustee shall cause
     the aggregate  principal amount of the applicable Global Note to be reduced
     accordingly  pursuant to Section  2.06(h)  hereof,  and the  Company  shall
     execute and the Trustee shall  authenticate and make available for delivery
     to the Person  designated  in the  instructions  a  Definitive  Note in the
     appropriate  principal amount. Any Definitive Note issued in exchange for a
     beneficial  interest  pursuant  to  this  Section   2.06(c)(iii)  shall  be
     registered  in such name or names and in such  authorized  denomination  or
     denominations as the Holder of such beneficial  interest shall instruct the
     Registrar  through  instructions from the Depositary and the Participant or
     Indirect  Participant.  The Trustee shall make  available for delivery such
     Definitive  Notes  to  the  Persons  in  whose  names  such  Notes  are  so
     registered.  Any  Definitive  Note  issued  in  exchange  for a  beneficial
     interest pursuant to this Section  2.06(c)(iii)  shall not bear the Private
     Placement Legend.

(d) Transfer and Exchange of Definitive Notes for Beneficial Interests.

         (i) Restricted  Definitive Notes to Beneficial  Interests in Restricted
     Global  Notes.  If any Holder of a Restricted  Definitive  Note proposes to
     exchange such Note for a beneficial interest in a Restricted Global Note or
     to transfer such Restricted Definitive Notes to a Person who takes delivery
     thereof in the form of a beneficial  interest in a Restricted  Global Note,
     then, upon receipt by the Registrar of the following documentation:

                  (A) if the Holder of such Restricted  Definitive Note proposes
              to exchange  such Note for a  beneficial  interest in a Restricted
              Global Note, a certificate from such Holder in the form of Exhibit
              C hereto, including the certifications in item (2)(b) thereof;

                  (B) if such Restricted Definitive Note is being transferred to
              a QIB in  accordance  with Rule 144A under the  Securities  Act, a
              certificate to the effect set forth in Exhibit B hereto, including
              the certifications in item (1) thereof;

                  (C) if such Restricted Definitive Note is being transferred to
              a Non-U.S.  Person in an offshore  transaction in accordance  with
              Rule 903 or Rule 904 under the  Securities  Act, a certificate  to
              the  effect  set  forth  in  Exhibit  B  hereto,   including   the
              certifications in item (2) thereof;

                  (D) if such Restricted  Definitive  Note is being  transferred
              pursuant to an exemption from the registration requirements of the
              Securities  Act in accordance  with Rule 144 under the  Securities
              Act,  a  certificate  to the effect set forth in Exhibit B hereto,
              including the certifications in item (3)(a) thereof;

                  (E) if such Restricted Definitive Note is being transferred to
              the  Company  or any of its  Subsidiaries,  a  certificate  to the
              effect set forth in Exhibit B hereto, including the certifications
              in item (3)(b) thereof; or

                  (F) if such Restricted  Definitive  Note is being  transferred
              pursuant  to  an  effective   registration   statement  under  the
              Securities Act, a certificate to the effect set forth in Exhibit B
              hereto, including the certifications in item (3)(c) thereof,

         the Trustee shall cancel the Restricted  Definitive  Note,  increase or
         cause to be increased the aggregate principal amount of, in the case of
         clause (A) above,  the  appropriate  Restricted  Global Note and in the
         case of clause  (B)  above,  the  Global  Note.  In no event,  shall an
         Institutional  Accredited  Investor  hold an interest  in a  Restricted
         Global Note.
<PAGE>

         (ii)   Restricted   Definitive   Notes  to   Beneficial   Interests  in
     Unrestricted  Global  Notes.  A  Holder  of a  Restricted  Definitive  Note
     (including an Institutional Accredited Investor) may exchange such Note for
     a  beneficial  interest in an  Unrestricted  Global  Note or transfer  such
     Restricted  Definitive  Note to a Person who takes delivery  thereof in the
     form of a beneficial interest in an Unrestricted Global Note only if:

                  (A) such  exchange or  transfer  is  effected  pursuant to the
              Exchange  Offer  in  accordance  with  the   Registration   Rights
              Agreement  and the  Holder,  in the  case of an  exchange,  or the
              transferee, in the case of a transfer, certifies in the applicable
              Letter of Transmittal  that it is not (1) a  broker-dealer,  (2) a
              Person  participating in the distribution of the Exchange Notes or
              (3) a Person who is an  affiliate  (as defined in Rule 144) of the
              Company;

                  (B)  such   transfer  is   effected   pursuant  to  the  Shelf
              Registration  Statement in accordance with the Registration Rights
              Agreement;

                  (C) such transfer is effected by a Participating Broker-Dealer
              pursuant  to  the  Exchange   Offer   Registration   Statement  in
              accordance with the Registration Rights Agreement; or

                  (D) the Registrar receives the following:

                      (1) if the Holder of such  Definitive  Notes  proposes  to
         exchange  such  Notes for a  beneficial  interest  in the  Unrestricted
         Global  Note, a  certificate  from such Holder in the form of Exhibit C
         hereto, including the certifications in item (1)(c) thereof; or

                      (2) if the Holder of such  Definitive  Notes  proposes  to
         transfer such Notes to a Person who shall take delivery  thereof in the
         form of a  beneficial  interest  in the  Unrestricted  Global  Note,  a
         certificate from such Holder in the form of Exhibit B hereto, including
         the certifications in item (4) thereof;

         and,  in each  such  case set forth in this  subparagraph  (D),  if the
         Registrar so requests or if the  Applicable  Procedures so require,  an
         Opinion of Counsel in form  reasonably  acceptable  to the Registrar to
         the effect that such  exchange or  transfer is in  compliance  with the
         Securities Act and that the  restrictions on transfer  contained herein
         and in the Private  Placement Legend are no longer required in order to
         maintain compliance with the Securities Act.

         Upon satisfaction of the conditions of any of the subparagraphs in this
         Section 2.06(d)(ii),  the Trustee shall cancel the Definitive Notes and
         increase or cause to be increased the aggregate principal amount of the
         Unrestricted Global Note.

         (iii)  Unrestricted   Definitive  Notes  to  Beneficial   Interests  in
     Unrestricted Global Notes. A Holder of an Unrestricted  Definitive Note may
     exchange such Note for a beneficial interest in an Unrestricted Global Note
     or transfer such Definitive Notes to a Person who takes delivery thereof in
     the form of a  beneficial  interest in an  Unrestricted  Global Note at any
     time.  Upon  receipt of a request  for such an exchange  or  transfer,  the
     Trustee  shall  cancel  the  applicable  Unrestricted  Definitive  Note and
     increase or cause to be increased the aggregate  principal amount of one of
     the Unrestricted Global Notes.
<PAGE>

                  If any such exchange or transfer  from a Definitive  Note to a
beneficial  interest is effected pursuant to subparagraphs  (ii)(B),  (ii)(D) or
(iii) above at a time when an Unrestricted  Global Note has not yet been issued,
the  Company  shall  issue  and,  upon  receipt  of an  Authentication  Order in
accordance with Section 2.02 hereof,  the Trustee shall authenticate one or more
Unrestricted  Global  Notes  in an  aggregate  principal  amount  equal  to  the
principal amount of Definitive Notes so transferred.

     (e) Transfer and Exchange of Definitive Notes for Definitive Notes.

                    Upon  request  by a  Holder  of  Definitive  Notes  and such
Holder's  compliance with the provisions of this Section 2.06(e),  the Registrar
shall  register  the  transfer or exchange of  Definitive  Notes.  Prior to such
registration  of transfer or exchange,  the  requesting  Holder shall present or
surrender to the Registrar the Definitive  Notes duly endorsed or accompanied by
a written  instruction  of transfer in form  satisfactory  to the Registrar duly
executed by such  Holder or by his  attorney,  duly  authorized  in writing.  In
addition,  the requesting  Holder shall provide any  additional  certifications,
documents and  information,  as applicable,  required  pursuant to the following
provisions of this Section 2.06(e).

         (i) Restricted  Definitive  Notes to Restricted  Definitive  Notes. Any
     Restricted Definitive Note may be transferred to and registered in the name
     of Persons who take delivery thereof in the form of a Restricted Definitive
     Note if the Registrar receives the following:

                  (A) if the transfer  will be made  pursuant to Rule 144A under
              the Securities Act, then the transferor must deliver a certificate
              in the form of Exhibit B hereto,  including the  certifications in
              item (1) thereof;

                  (B) if the transfer  will be made pursuant to Rule 903 or Rule
              904, then the transferor must deliver a certificate in the form of
              Exhibit  B  hereto,  including  the  certifications  in  item  (2)
              thereof; and

                  (C) if  the  transfer  will  be  made  pursuant  to any  other
              exemption  from the  registration  requirements  of the Securities
              Act, then the transferor must deliver a certificate in the form of
              Exhibit B hereto,  including the certifications,  certificates and
              Opinion of Counsel required by item (3) thereof, if applicable.

         (ii) Restricted Definitive Notes to Unrestricted  Definitive Notes. Any
     Restricted  Definitive  Note may be exchanged by the Holder  thereof for an
     Unrestricted Definitive Note or transferred to a Person or Persons who take
     delivery thereof in the form of an Unrestricted Definitive Note if:

                  (A) such  exchange or  transfer  is  effected  pursuant to the
              Exchange  Offer  in  accordance  with  the   Registration   Rights
              Agreement  and the  Holder,  in the  case of an  exchange,  or the
              transferee, in the case of a transfer, certifies in the applicable
              Letter of Transmittal  that it is not (1) a  broker-dealer,  (2) a
              Person  participating in the distribution of the Exchange Notes or
              (3) a Person who is an  affiliate  (as defined in Rule 144) of the
              Company;

                  (B) any  such  transfer  is  effected  pursuant  to the  Shelf
              Registration  Statement in accordance with the Registration Rights
              Agreement;

                  (C)  any  such   transfer  is  effected  by  a   Participating
              Broker-Dealer   pursuant  to  the  Exchange   Offer   Registration
              Statement in accordance with the Registration Rights Agreement; or

                  (D) the Registrar receives the following:

                      (1) if the  Holder  of such  Restricted  Definitive  Notes
         proposes to exchange such Notes for an Unrestricted  Definitive Note, a
         certificate from such Holder in the form of Exhibit C hereto, including
         the certifications in item (1)(d) thereof; or

                      (2) if the  Holder  of such  Restricted  Definitive  Notes
         proposes  to  transfer  such Notes to a Person who shall take  delivery
         thereof in the form of an Unrestricted  Definitive  Note, a certificate
         from  such  Holder  in the form of  Exhibit  B  hereto,  including  the
         certifications in item (4) thereof;
<PAGE>

         and,  in each  such  case set forth in this  subparagraph  (D),  if the
         Registrar  so  requests,  an  Opinion  of  Counsel  in form  reasonably
         acceptable  to the Company to the effect that such exchange or transfer
         is in compliance  with the Securities Act and that the  restrictions on
         transfer  contained  herein and in the Private  Placement Legend are no
         longer  required in order to maintain  compliance  with the  Securities
         Act.

         (iii) Unrestricted Definitive Notes to Unrestricted Definitive Notes. A
     Holder of Unrestricted Definitive Notes may transfer such Notes to a Person
     who takes delivery thereof in the form of an Unrestricted  Definitive Note.
     Upon receipt of a request to register such a transfer,  the Registrar shall
     register the  Unrestricted  Definitive  Notes pursuant to the  instructions
     from the Holder thereof.

          (f)     Exchange Offer.

                    Upon the occurrence of the Exchange Offer in accordance with
the Registration Rights Agreement,  the Company shall issue and, upon receipt of
an  Authentication  Order in  accordance  with Section  2.02,  the Trustee shall
authenticate (i) one or more Unrestricted Global Notes in an aggregate principal
amount  equal  to the  principal  amount  of  the  beneficial  interests  in the
Restricted  Global Notes  tendered for acceptance by Persons that certify in the
applicable Letters of Transmittal that (x) they are not broker-dealers, (y) they
are not  participating  in a distribution of the Exchange Notes and (z) they are
not  affiliates  (as  defined  in Rule 144) of the  Company,  and  accepted  for
exchange  in the  Exchange  Offer  and (ii)  Definitive  Notes  in an  aggregate
principal  amount equal to the  principal  amount of the  Restricted  Definitive
Notes  accepted  for  exchange  in the  Exchange  Offer.  Concurrently  with the
issuance of such Notes,  the Trustee shall cause the aggregate  principal amount
of the applicable  Restricted  Global Notes to be reduced  accordingly,  and the
Company  shall  execute and the Trustee  shall  authenticate  and deliver to the
Persons  designated  by the Holders of Definitive  Notes so accepted  Definitive
Notes in the appropriate principal amount.

          (g)     Legends.

                    The following legends shall appear on the face of all Global
Notes and  Definitive  Notes issued  under this  Indenture  unless  specifically
stated otherwise in the applicable provisions of this Indenture.
<PAGE>

         (i)      Private Placement Legend.

                  (A) Except as permitted by subparagraph (B) below, each Global
              Note and each  Definitive  Note (and all Notes  issued in exchange
              therefor  or  substitution  thereof)  shall  bear  the  legend  in
              substantially the following form:

         "THIS  SECURITY  (OR ITS  PREDECESSOR)  EVIDENCED  HEREBY  HAS NOT BEEN
         REGISTERED  UNDER THE U.S.  SECURITIES  ACT OF 1933,  AS  AMENDED  (THE
         "SECURITIES ACT"), AND, ACCORDINGLY,  MAY NOT BE OFFERED, SOLD, PLEDGED
         OR  OTHERWISE  TRANSFERRED  WITHIN THE UNITED  STATES OR TO, OR FOR THE
         ACCOUNT OR BENEFIT OF, U.S. PERSONS,  EXCEPT AS SET FORTH BELOW. BY ITS
         ACQUISITION  HEREOF OR OF A BENEFICIAL  INTEREST HEREIN, THE HOLDER (1)
         REPRESENTS THAT (A) IT IS A "QUALIFIED INSTITUTIONAL BUYER" (AS DEFINED
         IN RULE  144A  UNDER  THE  SECURITIES  ACT) (A  "QIB")  OR (B) IT IS AN
         INSTITUTIONAL "ACCREDITED INVESTOR" (AS DEFINED IN RULE 501(A)(1), (2),
         (3) OR (7) OF REGULATION D UNDER THE  SECURITIES  ACT) (AN "IAI"),  (2)
         AGREES  THAT IT WILL NOT RESELL OR  OTHERWISE  TRANSFER  THIS  SECURITY
         EXCEPT (A) TO THE COMPANY OR ANY OF ITS  SUBSIDIARIES,  (B) TO A PERSON
         WHOM THE SELLER  REASONABLY  BELIEVES IS A QIB  PURCHASING  FOR ITS OWN
         ACCOUNT  OR FOR  THE  ACCOUNT  OF A QIB IN A  TRANSACTION  MEETING  THE
         REQUIREMENTS  OF RULE 144A UNDER THE SECURITIES ACT, (C) IN AN OFFSHORE
         TRANSACTION IN COMPLIANCE  WITH RULE 904 UNDER THE SECURITIES  ACT, (D)
         IN A  TRANSACTION  MEETING  THE  REQUIREMENTS  OF RULE  144  UNDER  THE
         SECURITIES ACT, (E) TO AN IAI THAT,  PRIOR TO SUCH TRANSFER,  FURNISHES
         THE TRUSTEE A SIGNED  LETTER  CONTAINING  CERTAIN  REPRESENTATIONS  AND
         AGREEMENTS RELATING TO THE TRANSFER OF THIS SECURITY (THE FORM OF WHICH
         LETTER CAN BE OBTAINED  FROM THE TRUSTEE)  AND, IF SUCH  TRANSFER IS IN
         RESPECT OF AN AGGREGATE  PRINCIPAL  AMOUNT OF NOTES LESS THAN $250,000,
         AN OPINION OF COUNSEL  ACCEPTABLE  TO THE COMPANY THAT SUCH TRANSFER IS
         IN COMPLIANCE  WITH THE SECURITIES  ACT, (F) IN ACCORDANCE WITH ANOTHER
         EXEMPTION FROM THE REGISTRATION REQUIREMENTS OF THE SECURITIES ACT (AND
         BASED  UPON AN OPINION OF COUNSEL  ACCEPTABLE  TO THE  COMPANY)  OR (G)
         PURSUANT TO AN EFFECTIVE REGISTRATION STATEMENT,  AND, IN EACH CASE, IN
         ACCORDANCE  WITH THE  APPLICABLE  SECURITIES  LAWS OF ANY  STATE OF THE
         UNITED STATES OR ANY OTHER APPLICABLE  JURISDICTION AND (3) AGREES THAT
         IT WILL  DELIVER TO EACH  PERSON TO WHOM THIS  SECURITY  OR AN INTEREST
         HEREIN IS  TRANSFERRED  A NOTICE  SUBSTANTIALLY  TO THE  EFFECT OF THIS
         LEGEND.  AS USED HEREIN,  THE TERMS "OFFSHORE  TRANSACTION" AND "UNITED
         STATES"  HAVE THE  MEANINGS  GIVEN TO THEM BY RULE 902 OF  REGULATION S
         UNDER THE SECURITIES ACT. THE INDENTURE CONTAINS A PROVISION  REQUIRING
         THE  TRUSTEE  TO  REFUSE  TO  REGISTER  ANY  TRANSFER  OF THIS  NOTE IN
         VIOLATION OF THE FOREGOING."

                  (B)  Notwithstanding   the  foregoing,   any  Global  Note  or
              Definitive Note issued pursuant to subparagraphs (b)(iv), (c)(ii),
              (c)(iii),  (d)(ii),  (d)(iii),  (e)(ii),  (e)(iii)  or (f) to this
              Section  2.06  (and all  Notes  issued  in  exchange  therefor  or
              substitution thereof) shall not bear the Private Placement Legend.
<PAGE>

         (ii)  Global  Note  Legend.  Each  Global  Note  shall bear a legend in
substantially the following form:

         "THIS  GLOBAL  NOTE  IS  HELD  BY THE  DEPOSITARY  (AS  DEFINED  IN THE
         INDENTURE  GOVERNING  THIS  NOTE) OR ITS  NOMINEE  IN  CUSTODY  FOR THE
         BENEFIT OF THE BENEFICIAL OWNERS HEREOF, AND IS NOT TRANSFERABLE TO ANY
         PERSON  UNDER ANY  CIRCUMSTANCES  EXCEPT  THAT (I) THE TRUSTEE MAY MAKE
         SUCH  NOTATIONS  HEREON AS MAY BE REQUIRED  PURSUANT TO SECTION 2.07 OF
         THE INDENTURE,  (II) THIS GLOBAL NOTE MAY BE EXCHANGED IN WHOLE BUT NOT
         IN PART PURSUANT TO SECTION 2.06(a) OF THE INDENTURE, (III) THIS GLOBAL
         NOTE MAY BE  DELIVERED  TO THE  TRUSTEE  FOR  CANCELLATION  PURSUANT TO
         SECTION  2.11  OF THE  INDENTURE  AND  (IV)  THIS  GLOBAL  NOTE  MAY BE
         TRANSFERRED TO A SUCCESSOR DEPOSITARY WITH THE PRIOR WRITTEN CONSENT OF
         THE COMPANY."

          (h)     Cancellation and/or Adjustment of Global Notes.

                    At such time as all  beneficial  interests  in a  particular
Global Note have been exchanged for Definitive Notes or a particular Global Note
has been redeemed,  repurchased or cancelled in whole and not in part, each such
Global Note shall be returned to or  retained  and  cancelled  by the Trustee in
accordance with Section 2.11 hereof. At any time prior to such cancellation,  if
any  beneficial  interest in a Global Note is exchanged for or  transferred to a
Person who will take  delivery  thereof in the form of a beneficial  interest in
another  Global Note or for  Definitive  Notes,  the  principal  amount of Notes
represented by such Global Note shall be reduced  accordingly and an endorsement
shall be made on such  Global Note by the  Trustee or by the  Depositary  at the
direction  of the  Trustee  to reflect  such  reduction;  and if the  beneficial
interest  is  being  exchanged  for or  transferred  to a Person  who will  take
delivery  thereof in the form of a beneficial  interest in another  Global Note,
such other Global Note shall be increased  accordingly and an endorsement  shall
be made on such Global Note by the Trustee or by the Depositary at the direction
of the Trustee to reflect such increase.

          (i)     General Provisions Relating to Transfers and Exchanges.

         (i) To permit  registrations  of transfers and  exchanges,  the Company
     shall  execute  and  the  Trustee  shall  authenticate   Global  Notes  and
     Definitive Notes upon the Company's order or at the Registrar's request.

         (ii) No  service  charge  shall  be made to a  Holder  of a  beneficial
     interest  in a Global  Note or to a  Holder  of a  Definitive  Note for any
     registration  of transfer or exchange,  but the Company may require payment
     of a sum  sufficient  to cover any  transfer  tax or  similar  governmental
     charge payable in connection  therewith (other than any such transfer taxes
     or similar  governmental  charge payable upon exchange or transfer pursuant
     to Sections 2.10, 3.06, 3.09, 4.10, 4.15 and 9.05 hereof).

         (iii) The  Registrar  shall not be required to register the transfer of
     or exchange any Note selected for  redemption  in whole or in part,  except
     the unredeemed portion of any Note being redeemed in part.

         (iv) All Global Notes and Definitive Notes issued upon any registration
     of transfer or exchange of Global  Notes or  Definitive  Notes shall be the
     valid obligations of the Company, evidencing the same debt, and entitled to
     the same benefits under this  Indenture,  as the Global Notes or Definitive
     Notes surrendered upon such registration of transfer or exchange.
<PAGE>

         (v) The Company  shall not be required  (A) to issue,  to register  the
     transfer  of or to  exchange  any Notes  during a period  beginning  at the
     opening of business 15 days  before the day of any  selection  of Notes for
     redemption under Section 3.02 hereof and ending at the close of business on
     the day of  selection,  (B) to register  the transfer of or to exchange any
     Note so selected for redemption in whole or in part,  except the unredeemed
     portion of any Note being  redeemed in part or (c) to register the transfer
     of or to  exchange  a Note  between a record  date and the next  succeeding
     Interest Payment Date.

         (vi) Prior to due presentment for the registration of a transfer of any
     Note, the Trustee,  any Agent and the Company may deem and treat the Person
     in whose name any Note is registered as the absolute owner of such Note for
     the purpose of receiving payment of principal of and interest on such Notes
     and for all  other  purposes,  and none of the  Trustee,  any  Agent or the
     Company shall be affected by notice to the contrary.

         (vii) The Trustee shall authenticate  Global Notes and Definitive Notes
     in accordance with the provisions of Section 2.02 hereof.

         (viii)  All  certifications,   certificates  and  Opinions  of  Counsel
     required to be submitted to the Registrar  pursuant to this Section 2.06 to
     effect  a  registration  of  transfer  or  exchange  may  be  submitted  by
     facsimile.

SECTION 2.07.     REPLACEMENT NOTES



                  If any  mutilated  Note is  surrendered  to the Trustee or the
Company  and  the  Trustee   receives   evidence  to  its  satisfaction  of  the
destruction, loss or theft of any Note, the Company shall issue and the Trustee,
upon receipt of an Authentication  Order,  shall authenticate a replacement Note
if the  Trustee's  requirements  are met.  If  required  by the  Trustee  or the
Company,  an indemnity bond must be supplied by the Holder that is sufficient in
the judgment of the Trustee and the Company to protect the Company, the Trustee,
any Agent and any authenticating agent from any loss that any of them may suffer
if a Note is  replaced.  The Company may charge for its  expenses in replacing a
Note.

                  Every  replacement  Note is an  additional  obligation  of the
Company and shall be entitled to all of the benefits of this  Indenture  equally
and proportionately with all other Notes duly issued hereunder.

SECTION 2.08.     OUTSTANDING NOTES.



                  The  Notes   outstanding   at  any  time  are  all  the  Notes
authenticated  by the Trustee except for those  cancelled by it, those delivered
to it for  cancellation,  those  reductions  in the  interest  in a Global  Note
effected by the Trustee in  accordance  with the  provisions  hereof,  and those
described  in this  Section as not  outstanding.  Except as set forth in Section
2.09 hereof,  a Note does not cease to be outstanding  because the Company or an
Affiliate of the Company holds the Note; however, Notes held by the Company or a
Subsidiary of the Company shall not be deemed to be outstanding  for purposes of
Section 3.07(b) hereof.

                  If a Note is replaced  pursuant  to Section  2.07  hereof,  it
ceases to be outstanding  unless the Trustee  receives proof  satisfactory to it
that the replaced Note is held by a bona fide purchaser.

                  If the principal  amount of any Note is considered  paid under
Section 4.01 hereof,  it ceases to be  outstanding  and interest on it ceases to
accrue.

                  If the Paying Agent (other than the Company,  a Subsidiary  or
an Affiliate of any thereof) holds, on a redemption date or maturity date, money
sufficient to pay Notes  payable on that date,  then on and after that date such
Notes  shall be  deemed to be no longer  outstanding  and shall  cease to accrue
interest.
<PAGE>

SECTION 2.09.     TREASURY NOTES.



                  In determining  whether the Holders of the required  principal
amount of Notes have concurred in any direction,  waiver or consent, Notes owned
by  the  Company,  or by  any  Person  directly  or  indirectly  controlling  or
controlled by or under direct or indirect common control with the Company, shall
be  considered  as though  not  outstanding,  except  that for the  purposes  of
determining  whether  the  Trustee  shall be  protected  in  relying on any such
direction,  waiver or consent,  only Notes that the  Trustee  knows are so owned
shall be so disregarded.

SECTION 2.10.     TEMPORARY NOTES



                  Until certificates  representing Notes are ready for delivery,
the  Company  may prepare and the  Trustee,  upon  receipt of an  Authentication
Order,   shall   authenticate   temporary   Notes.   Temporary  Notes  shall  be
substantially in the form of certificated Notes but may have variations that the
Company  considers  appropriate  for temporary  Notes and as shall be reasonably
acceptable to the Trustee. Without unreasonable delay, the Company shall prepare
and the Trustee shall  authenticate  definitive  Notes in exchange for temporary
Notes.

                  Holders of  temporary  Notes  shall be  entitled to all of the
benefits of this Indenture.

SECTION 2.11.     CANCELLATION.



                  The Company at any time may  deliver  Notes to the Trustee for
cancellation.  The  Registrar  and Paying Agent shall forward to the Trustee any
Notes surrendered to them for registration of transfer,  exchange or payment and
not previously received by the Trustee. The Trustee and no one else shall cancel
all  Notes  surrendered  for  registration  of  transfer,   exchange,   payment,
replacement or cancellation  and shall return such canceled Notes to the Company
(subject to the record  retention  requirement of the Exchange Act). The Company
may not  issue  new Notes to  replace  Notes  that it has paid or that have been
delivered to the Trustee for cancellation.

SECTION 2.12.     DEFAULTED INTEREST.



                  If the Company defaults in a payment of interest on the Notes,
it shall pay the  defaulted  interest in any lawful  manner plus,  to the extent
lawful,  interest  payable on the  defaulted  interest,  to the  Persons who are
Holders on a subsequent  special  record date, in each case at the rate provided
in the Notes and in Section 4.01 hereof. The Company shall notify the Trustee in
writing of the amount of defaulted interest proposed to be paid on each Note and
the date of the  proposed  payment.  The Company  shall fix or cause to be fixed
each such special  record date and payment  date,  provided that no such special
record  date shall be less than 10 days prior to the  related  payment  date for
such  defaulted  interest.  At least 30 days before the special record date, the
Company (or,  upon the written  request of the Company,  the Trustee in the name
and at the expense of the Company) shall mail or cause to be mailed to Holders a
notice that states the special  record  date,  the related  payment date and the
amount of such interest to be paid.
<PAGE>

                                   ARTICLE 3.
                            REDEMPTION AND PREPAYMENT



SECTION 3.01.     NOTICES TO TRUSTEE.



                  If the Company elects to redeem Notes pursuant to the optional
redemption  provisions of Section 3.07 hereof,  it shall furnish to the Trustee,
at least  30 days  but not  more  than 60 days  before  a  redemption  date,  an
Officers' Certificate setting forth (i) the clause of this Indenture pursuant to
which the redemption shall occur,  (ii) the redemption date, (iii) the principal
amount of Notes to be redeemed and (iv) the redemption price.

SECTION 3.02.     SELECTION OF NOTES TO BE REDEEMED



                  If less than all of the Notes are to be redeemed or  purchased
in an offer to purchase at any time,  the Trustee  shall  select the Notes to be
redeemed  or  purchased  among the Holders of the Notes in  compliance  with the
requirements of the principal national securities exchange, if any, on which the
Notes are listed or, if the Notes are not so listed, on a pro rata basis, by lot
or  in  accordance  with  any  other  method  the  Trustee  considers  fair  and
appropriate.  In the event of partial redemption by lot, the particular Notes to
be redeemed shall be selected,  unless otherwise  provided herein, not less than
30 nor more than 60 days prior to the  redemption  date by the Trustee  from the
outstanding Notes not previously called for redemption.

                  The Trustee  shall  promptly  notify the Company in writing of
the Notes  selected  for  redemption  and, in the case of any Note  selected for
partial  redemption,  the  principal  amount  thereof to be redeemed.  Notes and
portions of Notes selected  shall be in amounts of $1,000 or whole  multiples of
$1,000;  except  that if all of the Notes of a Holder  are to be  redeemed,  the
entire outstanding  amount of Notes held by such Holder,  even if not a multiple
of $1,000,  shall be  redeemed.  Except as provided in the  preceding  sentence,
provisions  of this  Indenture  that apply to Notes called for  redemption  also
apply to portions of Notes called for redemption.

SECTION 3.03.     NOTICE OF REDEMPTION



                  Subject to the provisions of Section 3.09 hereof,  at least 30
days but not more than 60 days before a redemption  date, the Company shall mail
or cause to be mailed,  by first  class  mail,  a notice of  redemption  to each
Holder whose Notes are to be redeemed at its registered address.

                  The notice shall identify the Notes to be redeemed  (including
CUSIP numbers) and shall state:

          (a)     the redemption date;

          (b)     the redemption price;

          (c) if any  Note  is  being  redeemed  in  part,  the  portion  of the
principal amount of such Note to be redeemed and that, after the redemption date
upon  surrender of such Note,  a new Note or Notes in principal  amount equal to
the unredeemed portion shall be issued upon cancellation of the original Note;

          (d)     the name and address of the Paying Agent;

          (e) that Notes called for redemption must be surrendered to the Paying
Agent to collect the redemption price;

          (f) that,  unless  the  Company  defaults  in making  such  redemption
payment,  interest on Notes called for redemption  ceases to accrue on and after
the redemption date;

          (g) the  paragraph  of the  Notes  and/or  Section  of this  Indenture
pursuant to which the Notes called for redemption are being redeemed; and

          (h) that no  representation  is made as to the correctness or accuracy
of the CUSIP number, if any, listed in such notice or printed on the Notes.

                  At the Company's request, the Trustee shall give the notice of
redemption in the Company's name and at its expense; provided, however, that the
Company  shall  have  delivered  to the  Trustee,  at least 45 days prior to the
redemption date, an Officers' Certificate  requesting that the Trustee give such
notice and setting forth the information to be stated in such notice as provided
in the preceding paragraph.
<PAGE>

SECTION 3.04      EFFECT OF NOTICE OF REDEMPTION



                  Once notice of redemption is mailed in accordance with Section
3.03 hereof,  Notes called for redemption become  irrevocably due and payable on
the redemption  date at the redemption  price. A notice of redemption may not be
conditional.

SECTION 3.05.     DEPOSIT OF REDEMPTION PRICE



                  On or  prior to  12:00  noon  (New  York  time)  at least  one
Business Day prior to the  redemption  date,  the Company shall deposit with the
Trustee or with the Paying Agent money sufficient to pay the redemption price of
and accrued  interest  on all Notes to be redeemed on that date.  The Trustee or
the Paying Agent shall promptly  return to the Company any money  deposited with
the  Trustee  or the  Paying  Agent by the  Company  in  excess  of the  amounts
necessary to pay the redemption  price of, and accrued interest on, all Notes to
be redeemed.

                  If the Company  complies with the  provisions of the preceding
paragraph,  on and after the redemption date,  interest shall cease to accrue on
the Notes or the portions of Notes called for redemption.  If a Note is redeemed
on or after an  interest  record  date but on or prior to the  related  interest
payment date,  then any accrued and unpaid  interest shall be paid to the Person
in whose name such Note was  registered  at the close of business on such record
date. If any Note called for redemption  shall not be so paid upon surrender for
redemption  because of the failure of the  Company to comply with the  preceding
paragraph,  interest shall be paid on the unpaid principal,  from the redemption
date until such  principal is paid, and to the extent lawful on any interest not
paid on such unpaid  principal,  in each case at the rate  provided in the Notes
and in Section 4.01 hereof.

SECTION 3.06.     NOTES REDEEMED IN PART.



                  Upon surrender of a Note that is redeemed in part, the Company
shall  issue  and,  upon  the  Company's  written  request,  the  Trustee  shall
authenticate  for the Holder at the  expense of the  Company a new Note equal in
principal amount to the unredeemed portion of the Note surrendered.

SECTION 3.07.     OPTIONAL REDEMPTION.


<PAGE>

           (a)  Except as set  forth in clause  (b) of this  Section  3.07,  the
Company  shall not have the option to redeem the Notes  pursuant to this Section
3.07 prior to December 1, 2001. Thereafter, the Company shall have the option to
redeem  the  Notes at  anytime,  upon not  less  than 30 nor more  than 60 days'
notice,  in cash, in whole or in part, at the  redemption  prices  (expressed as
percentages  of  principal  amount)  set forth  below,  plus  accrued and unpaid
interest and Liquidated  Damages,  if any, thereon to the applicable  redemption
date, if redeemed during the twelve-month  period beginning on December 1 of the
years indicated below:

Year                                                                 Percentage

2001...................................................................103.375%
2002...................................................................101.688%
2003 and thereafter....................................................100.000%

          (b).....Notwithstanding  the  provisions of clause (a) of this Section
3.07, at any time prior to November 20, 2001, the Company may on any one or more
occasions redeem up to an aggregate of 35% of the aggregate  principal amount of
Notes ever issued under this  Indenture at a redemption  price equal to 110.125%
of the principal amount thereof, plus accrued and unpaid interest and Liquidated
Damages,  if any,  thereon to the redemption date, with the net cash proceeds of
one or more Public  Equity  Offerings;  provided  that at least 65% in aggregate
principal  amount  of  the  Notes  ever  issued  under  this  Indenture  remains
outstanding  immediately  after the occurrence of such redemption;  and provided
further that such redemption  shall occur within 60 days of the date of any such
closing of such Public Equity Offering.

(c).....Any  redemption  pursuant to this Section 3.07 shall be made pursuant to
the provisions of Section 3.01 through 3.06 hereof.

SECTION 3.08......MANDATORY REDEMPTION.



The Company  shall not be required to make  mandatory  redemption  payments with
respect to the Notes.

SECTION 3.09......OFFER TO PURCHASE BY APPLICATION OF EXCESS PROCEEDS.



                  In the event  that,  pursuant  to  Section  4.10  hereof,  the
Company shall be required to commence an offer to all Holders to purchase  Notes
(an "Asset Sale Offer"), it shall follow the procedures specified below.

                  The Asset  Sale  Offer  shall  remain  open for a period of 20
Business Days  following its  commencement  and no longer,  except to the extent
that a longer  period is required by  applicable  law (the "Offer  Period").  No
later than five  Business  Days after the  termination  of the Offer Period (the
"Purchase  Date"),  the Company  shall  purchase the  principal  amount of Notes
required to be purchased  pursuant to Section  4.10 hereof (the "Offer  Amount")
or, if less than the Offer  Amount  has been  tendered,  all Notes  tendered  in
response to the Asset Sale Offer.  Payment for any Notes so  purchased  shall be
made in the same manner as interest payments are made.

                  If the  Purchase  Date is on or after an interest  record date
and on or before the  related  interest  payment  date,  any  accrued and unpaid
interest  shall be paid to the Person in whose name a Note is  registered at the
close of business on such  record  date,  and no  additional  interest  shall be
payable to Holders who tender Notes pursuant to the Asset Sale Offer.

                  Upon the  commencement  of an Asset Sale  Offer,  the  Company
shall  send,  by first  class  mail,  a notice  to the  Trustee  and each of the
Holders,  with a copy to the Trustee.  The notice shall contain all instructions
and materials  necessary to enable such Holders to tender Notes  pursuant to the
Asset Sale Offer. The Asset Sale Offer shall be made to all Holders. The notice,
which shall govern the terms of the Asset Sale Offer, shall state:

               (a).....that  the Asset Sale Offer is being made pursuant to this
          Section  3.09 and Section 4.10 hereof and the length of time the Asset
          Sale Offer shall remain open;

               (b).....the  Offer  Amount,  the purchase  price and the Purchase
          Date;

               (c).....that  any Note not tendered or accepted for payment shall
          continue to accrete or accrue interest;

               (d).....that, unless the Company defaults in making such payment,
          any Note  accepted for payment  pursuant to the Asset Sale Offer shall
          cease to accrue interest after the Purchase Date;

               (e).....that  Holders electing to have a Note purchased  pursuant
          to an  Asset  Sale  Offer  may only  elect  to have  all of such  Note
          purchased  and may not  elect  to have  only a  portion  of such  Note
          purchased;
<PAGE>

               (f).....that  Holders electing to have a Note purchased  pursuant
          to any Asset Sale Offer shall be required to surrender the Note,  with
          the form entitled  "Option of Holder to Elect Purchase" on the reverse
          of the Note  completed,  or transfer by  book-entry  transfer,  to the
          Company, a depositary,  if appointed by the Company, or a Paying Agent
          at the address  specified in the notice at least three days before the
          Purchase Date;

               (g).....that Holders shall be entitled to withdraw their election
          if the Company,  the  depositary or the Paying Agent,  as the case may
          be,  receives,  not later than the  expiration of the Offer Period,  a
          telegram,  telex,  facsimile  transmission or letter setting forth the
          name of the  Holder,  the  principal  amount  of the Note  the  Holder
          delivered for purchase and a statement that such Holder is withdrawing
          his election to have such Note purchased;

               (h).....that,   if  the  aggregate   principal  amount  of  Notes
          surrendered  by Holders  exceeds the Offer  Amount,  the Company shall
          select  the  Notes to be  purchased  on a pro rata  basis  (with  such
          adjustments  as may be deemed  appropriate by the Company so that only
          Notes in denominations of $1,000, or integral multiples thereof, shall
          be purchased); and

               (i).....that  Holders  whose  Notes were  purchased  only in part
          shall be issued new Notes equal in principal amount to the unpurchased
          portion  of  the  Notes  surrendered  (or  transferred  by  book-entry
          transfer).

                  On or before the  Purchase  Date,  the Company  shall,  to the
extent lawful,  accept for payment, on a pro rata basis to the extent necessary,
the Offer  Amount of Notes or portions  thereof  tendered  pursuant to the Asset
Sale  Offer,  or if less  than the Offer  Amount  has been  tendered,  all Notes
tendered, and shall deliver to the Trustee an Officers' Certificate stating that
such Notes or  portions  thereof  were  accepted  for  payment by the Company in
accordance  with the terms of this Section 3.09. The Company,  the Depositary or
the Paying Agent,  as the case may be, shall promptly (but in any case not later
than five days after the Purchase Date) mail or deliver to each tendering Holder
an amount equal to the purchase  price of the Notes  tendered by such Holder and
accepted by the Company for purchase, and the Company shall promptly issue a new
Note, and the Trustee,  upon written request from the Company shall authenticate
and make  available  for delivery  such new Note to such Holder,  in a principal
amount equal to any unpurchased portion of the Note surrendered. Any Note not so
accepted  shall be  promptly  mailed or  delivered  by the Company to the Holder
thereof. The Company shall publicly announce the results of the Asset Sale Offer
on the Purchase Date.

                  Other than as specifically  provided in this Section 3.09, any
purchase  pursuant to this Section 3.09 shall be made pursuant to the provisions
of Sections 3.01 through 3.06 hereof.
<PAGE>

                                   ARTICLE 4.
                                    COVENANTS



SECTION 4.01......PAYMENT OF NOTES.



                  The Company  shall pay or cause to be paid the  principal  of,
premium,  if any,  and  interest  on the Notes on the  dates  and in the  manner
provided  in the  Notes.  Principal,  premium,  if any,  and  interest  shall be
considered  paid on the date due if the Paying Agent,  if other than the Company
or a  Subsidiary  thereof,  holds as of 10:00 a.m.  Eastern Time on the due date
money deposited by the Company in immediately available funds and designated for
and sufficient to pay all principal, premium, if any, and interest then due. The
Company  shall pay all  Liquidated  Damages,  if any,  in the same manner on the
dates and in the amounts set forth in the Registration Rights Agreement.

                  The  Company  shall  pay  interest  (including   post-petition
interest in any proceeding under any Bankruptcy Law) on overdue principal at the
rate equal to 1% per annum in excess of the then applicable interest rate on the
Notes to the  extent  lawful;  it shall pay  interest  (including  post-petition
interest in any proceeding under any Bankruptcy Law) on overdue  installments of
interest and Liquidated  Damages (without regard to any applicable grace period)
at the same rate to the extent lawful.

SECTION 4.02......MAINTENANCE OF OFFICE OR AGENCY.



                  The Company shall  maintain in the Borough of  Manhattan,  the
City of New York,  an office or agency (which may be an office of the Trustee or
an  affiliate  of the Trustee,  Registrar  or  co-registrar)  where Notes may be
surrendered  for  registration of transfer or for exchange and where notices and
demands to or upon the Company in respect of the Notes and this Indenture may be
served.  The  Company  shall give  prompt  written  notice to the Trustee of the
location,  and any change in the location,  of such office or agency.  If at any
time the Company  shall fail to maintain any such  required  office or agency or
shall fail to furnish the Trustee with the address thereof,  such presentations,
surrenders,  notices and demands  may be made or served at the  Corporate  Trust
Office of the Trustee.

                  The Company may also from time to time  designate  one or more
other offices or agencies  where the Notes may be presented or  surrendered  for
any or all such  purposes and may from time to time  rescind such  designations;
provided,  however,  that no such  designation or rescission shall in any manner
relieve  the  Company of its  obligation  to maintain an office or agency in the
Borough of Manhattan,  the City of New York for such purposes. The Company shall
give prompt written notice to the Trustee of any such  designation or rescission
and of any change in the location of any such other office or agency.

                  The Company hereby  designates  the Corporate  Trust Office of
the  Trustee  as one such  office or agency of the  Company in  accordance  with
Section 2.03.

SECTION 4.03......REPORTS.



          (a).....Whether  or not required by the rules and  regulations  of the
SEC,  so long as any Notes are  outstanding,  the Company  shall  furnish to the
Holders of Notes (i) all quarterly and annual  financial  information that would
be required to be  contained  in a filing with the SEC on Forms 10-Q and 10-K if
the  Company  were  required  to file  such  forms,  including  a  "Management's
Discussion and Analysis of Financial  Condition and Results of Operations"  and,
with respect to the annual  information  only, a report thereon by the Company's
certified  independent  accountants  and (ii) all current  reports that would be
required  to be filed with the SEC on Form 8-K if the Company  were  required to
file such reports,  in each case, within the time periods specified in the SEC's
rules and  regulations.  In  addition,  whether or not required by the rules and
regulations  of the SEC, the Company  shall file a copy of all such  information
and  reports  with the SEC for  public  availability  within  the  time  periods
specified  in the SEC's  rules and  regulations  (unless the SEC will not accept
such a filing) and make such  information  available to securities  analysts and
prospective  investors upon request.  The Company shall at all times comply with
TIA ss. 314(a).
<PAGE>

          (b).....For so long as any Notes remain  outstanding,  the Company and
the  Guarantors  shall  furnish to the Holders and to  securities  analysts  and
prospective  investors,  upon their  request,  the  information  required  to be
delivered pursuant to Rule 144A(d)(4) under the Securities Act.

SECTION 4.04......COMPLIANCE CERTIFICATE.



          (a).....The  Company  and each  Guarantor  (to the  extent  that  such
Guarantor is so required under the TIA) shall deliver to the Trustee,  within 90
days after the end of each fiscal year, an Officers'  Certificate stating that a
review  of the  activities  of the  Company  and  its  Subsidiaries  during  the
preceding  fiscal  year has been  made  under  the  supervision  of the  signing
Officers  with a view to  determining  whether the  Company has kept,  observed,
performed  and  fulfilled  its  obligations  under this  Indenture,  and further
stating,  as to each such Officer signing such certificate,  that to the best of
his or her  knowledge  the Company has kept,  observed,  performed and fulfilled
each and every covenant contained in this Indenture and is not in default in the
performance or observance of any of the terms, provisions and conditions of this
Indenture (or, if a Default or Event of Default shall have occurred,  describing
all such Defaults or Events of Default of which he or she may have knowledge and
what action the Company is taking or proposes to take with respect  thereto) and
that to the best of his or her  knowledge  no event has  occurred and remains in
existence  by  reason  of which  payments  on  account  of the  principal  of or
interest,  if any, on the Notes is prohibited  or if such event has occurred,  a
description  of the event and what  action the  Company is taking or proposes to
take with respect thereto.

          (b).....So long as not contrary to the then current recommendations of
the American Institute of Certified Public  Accountants,  the year-end financial
statements delivered pursuant to Section 4.03(a) above shall be accompanied by a
written statement of the Company's  independent public accountants (who shall be
a firm of  established  national  reputation)  that in  making  the  examination
necessary for  certification of such financial  statements,  nothing has come to
their  attention  that would lead them to believe  that the Company has violated
any  provisions  of Article 4 or Article 5 hereof or, if any such  violation has
occurred,  specifying  the  nature  and period of  existence  thereof,  it being
understood that such  accountants  shall not be liable directly or indirectly to
any Person for any failure to obtain knowledge of any such violation.

          (c).....The   Company  shall,   so  long  as  any  of  the  Notes  are
outstanding,  deliver to the Trustee,  forthwith upon any Officer becoming aware
of any Default or Event of Default,  an Officers'  Certificate  specifying  such
Default or Event of Default and what action the Company is taking or proposes to
take with respect thereto.

SECTION 4.05......TAXES.



                  The   Company   shall  pay,   and  shall  cause  each  of  its
Subsidiaries to pay, prior to delinquency,  all material taxes, assessments, and
governmental  levies  except  such  as  are  contested  in  good  faith  and  by
appropriate  proceedings  or where the  failure  to effect  such  payment is not
adverse in any material respect to the Holders of the Notes.

SECTION 4.06......STAY, EXTENSION AND USURY LAWS.



                  The  Company  and  each of the  Guarantors  covenants  (to the
extent that it may  lawfully  do so) that it shall not at any time insist  upon,
plead,  or in any manner  whatsoever  claim or take the benefit or advantage of,
any stay,  extension or usury law wherever enacted, now or at any time hereafter
in force,  that may affect the covenants or the  performance of this  Indenture;
and the Company and each of the  Guarantors  (to the extent that it may lawfully
do so) hereby  expressly  waives all benefit or  advantage  of any such law, and
covenants that it shall not, by resort to any such law, hinder,  delay or impede
the execution of any power herein  granted to the Trustee,  but shall suffer and
permit the execution of every such power as though no such law has been enacted.
<PAGE>

SECTION 4.07......RESTRICTED PAYMENTS.



                  The  Company  shall  not,  and  shall  not  permit  any of its
Subsidiaries to, directly or indirectly: (i) declare or pay any dividend or make
any other  payment or  distribution  on account of the  Company's  or any of its
Subsidiaries' Equity Interests  (including,  without limitation,  any payment in
connection  with any merger or  consolidation  involving  the Company) or to the
direct or indirect holders of the Company's or any of its  Subsidiaries'  Equity
Interests  in their  capacity  as such (other than  dividends  or  distributions
payable in Equity  Interests (other than  Disqualified  Stock) of the Company or
dividends or distributions payable to the Company or any Wholly Owned Subsidiary
of the Company that is a Guarantor);  (ii) purchase, redeem or otherwise acquire
or retire for value (including without limitation, in connection with any merger
or  consolidation  involving the Company) any Equity Interests of the Company or
any direct or indirect  parent of the Company or other  Affiliate of the Company
(other than any such Equity  Interests  owned by the Company or any Wholly Owned
Subsidiary  of the  Company);  (iii) make any payment on or with  respect to, or
purchase,  redeem,  defease  or  otherwise  acquire  or  retire  for  value  any
Indebtedness that is subordinated to the Notes,  except a payment of interest or
principal at Stated Maturity;  or (iv) make any Restricted  Investment (all such
payments  and other  actions set forth in clauses  (i) through  (iv) above being
collectively referred to as "Restricted  Payments"),  unless, at the time of and
after giving effect to such Restricted Payment:

               (a).....no Default or Event of Default shall have occurred and be
          continuing or would occur as a consequence thereof;

          (b).....the  Company would, at the time of such Restricted Payment and
after giving pro forma  effect  thereto as if such  Restricted  Payment had been
made at the beginning of the applicable four-quarter period, have been permitted
to incur at least $1.00 of additional  Indebtedness pursuant to the Fixed Charge
Coverage Ratio test set forth in Section 4.09(i) hereof; and

          (c).....such Restricted Payment, together with the aggregate amount of
all other Restricted Payments made by the Company and its Subsidiaries after the
Issue Date (excluding  Restricted  Payments  permitted by clause (ii),  (iii) or
(iv) of the next succeeding  paragraph),  is less than the sum of (i) 50% of the
Consolidated  Net Income of the Company for the period (taken as one  accounting
period)  from the  beginning of the first fiscal  quarter  commencing  after the
Issue Date to the end of the Company's  most recently  ended fiscal  quarter for
which internal financial statements are available at the time of such Restricted
Payment (or, if such Consolidated Net Income for such period is a deficit,  less
100% of such deficit),  plus (ii) 100% of the aggregate net cash proceeds (other
than any  proceeds  referred  to in the  proviso  to the first  sentence  of the
definition  of  "Investments")  received by the  Company  from the issue or sale
since the Issue Date of Equity Interests of the Company (other than Disqualified
Stock) or of Disqualified Stock or debt securities of the Company that have been
converted  into  such  Equity   Interests   (other  than  Equity  Interests  (or
Disqualified  Stock or convertible  debt securities) sold to a Subsidiary of the
Company and other than  Disqualified  Stock or convertible  debt securities that
have been converted into Disqualified  Stock),  plus (ii) to the extent that any
Restricted  Investment  that was made  after the Issue  Date is sold for cash or
otherwise  liquidated  or repaid for cash,  the lesser of (A) the cash return of
capital  with  respect  to  such  Restricted   Investment   (less  the  cost  of
disposition, if any) and (B) the initial amount of such Restricted Investment.
<PAGE>

                  The foregoing provisions will not prohibit: (i) the payment of
any dividend  within 60 days after the date of declaration  thereof,  if at said
date of declaration  such payment would have complied with the provisions of the
Indenture;  (ii) the  redemption,  repurchase,  retirement,  defeasance or other
acquisition of any subordinated  Indebtedness or Equity Interests of the Company
in  exchange  for,  or  out of the  net  cash  proceeds  of,  the  substantially
concurrent  sale (other than to a  Subsidiary  of the  Company) of, other Equity
Interests of the Company (other than any Disqualified Stock);  provided that the
amount of any such net cash proceeds that are utilized for any such  redemption,
repurchase,  retirement,  defeasance or other acquisition shall be excluded from
clause (c)(ii) of the preceding  paragraph;  (iii) the  defeasance,  redemption,
repurchase or other  acquisition of subordinated  Indebtedness with the net cash
proceeds  from an  incurrence of Permitted  Refinancing  Indebtedness;  (iv) the
payment of any  dividend  by a  Subsidiary  of the Company to the holders of any
Equity  Interests on a pro rata basis;  (v) the repurchase,  redemption or other
acquisition  or retirement  for value of any Equity  Interests of the Company or
any Subsidiary of the Company held by any member of the Company's (or any of its
Subsidiaries')   management  pursuant  to  any  management  equity  subscription
agreement or stock option agreement;  provided that the aggregate price paid for
all such repurchased,  redeemed,  acquired or retired Equity Interests shall not
exceed,  during any twelve-month period, an aggregate amount equal to the sum of
$250,000,  plus the amount of cash  proceeds  received by the  Company  from any
reissuance  of Equity  Interests by the Company to members of  management of the
Company or its Subsidiaries during such period,  which aggregate amount shall in
no event exceed $500,000 in any such period,  and no Default or Event of Default
shall have occurred and be continuing  immediately after such transaction;  (vi)
payments to MFH pursuant to the Tax Sharing  Agreement;  (vii) payments pursuant
to the  Pretzel  Time  Employment  Agreement  and the  Pretzel  Time  Management
Agreement; and (viii) the redemption or repurchase of preferred stock of Pretzel
Time outstanding on the Issue Date.

                  The amount of all Restricted  Payments (other than cash) shall
be the fair market value on the date of the  Restricted  Payment of the asset(s)
or  securities  proposed  to be  transferred  or issued by the  Company  or such
Subsidiary,  as the case may be,  pursuant to the Restricted  Payment.  The fair
market value of any non-cash Restricted Payment shall be determined by the Board
of Directors  whose  resolution  with respect  thereto shall be delivered to the
Trustee,  such  determination to be based upon an opinion or appraisal issued by
an accounting, appraisal or investment banking firm of national standing if such
fair market value  exceeds $2.0  million.  Not later than the date of making any
Restricted  Payment,  the  Company  shall  deliver to the  Trustee an  Officers'
Certificate  stating that such Restricted Payment is permitted and setting forth
the basis  upon  which  the  calculations  required  by this  Section  4.07 were
computed,  together with a copy of any fairness opinion or appraisal required by
this Indenture.

SECTION 4.08......DIVIDEND AND OTHER PAYMENT RESTRICTIONS AFFECTING SUBSIDIARIES


<PAGE>

                  The  Company  shall  not,  and  shall  not  permit  any of its
Subsidiaries to, directly or indirectly,  create or otherwise cause or suffer to
exist or become  effective any  encumbrance or restriction on the ability of any
Subsidiary  to  (a)(i)  pay  dividends  or make any other  distributions  to the
Company or any of its  Subsidiaries (A) on its Capital Stock or (B) with respect
to any other interest or  participation  in, or measured by, its profits or (ii)
pay any indebtedness  owed to the Company or any of its  Subsidiaries,  (b) make
loans or advances to the Company or any of its  Subsidiaries or (c) transfer any
of its  properties or assets to the Company or any of its  Subsidiaries,  except
for such  encumbrances  or  restrictions  existing  under or by  reasons  of (i)
Existing  Indebtedness  as in effect on the Issue Date,  (ii) this Indenture and
the Notes, (iii) applicable law, (iv) any instrument  governing  Indebtedness or
Capital Stock of a Person acquired by the Company or any of its  Subsidiaries as
in  effect  at  the  time  of  such  acquisition  (except  to  the  extent  such
Indebtedness  was  incurred  in  connection  with  or in  contemplation  of such
acquisition),  which encumbrance or restriction is not applicable to any Person,
or the  properties  or assets  of any  Person,  other  than the  Person,  or the
property or assets of the Person,  so acquired,  provided  that,  in the case of
Indebtedness,  such Indebtedness was permitted by the terms of this Indenture to
be incurred,  (v) by reason of  customary  non-assignment  provisions  in leases
entered  into in the  ordinary  course  of  business  and  consistent  with past
practices,  (vi) purchase  money  obligations or Capital Lease  Obligations  for
property acquired in the ordinary course of business that impose restrictions of
the nature  described in clause (iv) above on the  property so  acquired,  (vii)
Permitted Refinancing Indebtedness,  provided that the restrictions contained in
the agreements  governing such Permitted  Refinancing  Indebtedness  are no more
restrictive  than those contained in the agreements  governing the  Indebtedness
being  refinanced;  (viii)  customary  restrictions  imposed on the  transfer of
copyrighted or patented  materials and customary  provisions in agreements  that
restrict  the  assignees of such  agreements  or any rights  thereunder  or (ix)
restrictions  with respect to a Subsidiary of the Company imposed  pursuant to a
binding  agreement  relating to the sale or disposition of all or  substantially
all of the Capital Stock or assets or such Subsidiary.

SECTION 4.09......INCURRENCE OF INDEBTEDNESS AND ISSUANCE OF PREFERRED STOCK.



                  The  Company  shall  not,  and  shall  not  permit  any of its
Subsidiaries to, directly or indirectly,  create,  issue,  assume,  guarantee or
otherwise become directly or indirectly liable,  contingently or otherwise, with
respect  to  (collectively,   "incur")  any  Indebtedness   (including  Acquired
Indebtedness)  and the Company shall not issue any Disqualified  Stock and shall
not  permit any of its  Subsidiaries  to issue any  shares of  preferred  stock;
provided,  however, that the Company may incur Indebtedness  (including Acquired
Indebtedness) or issue shares of Disqualified Stock if:

         (i) the Fixed Charge  Coverage  Ratio for the  Company's  most recently
     ended four full fiscal quarters for which internal financial statements are
     available   immediately   preceding  the  date  on  which  such  additional
     Indebtedness  is incurred or such  Disqualified  Stock is issued would have
     been at least (A) from the Issue Date to December 31,  1999,  2.25 to 1 and
     (B) thereafter,  2.5 to 1, determined on a pro forma basis (including a pro
     forma  application  of the net proceeds  therefrom),  as if the  additional
     Indebtedness had been incurred,  or the Disqualified Stock had been issued,
     as the case may be, at the beginning of such four-quarter period; and
<PAGE>

         (ii) the  Weighted  Average  Life to Maturity of such  Indebtedness  is
     equal to or greater than the remaining Weighted Average Life to Maturity of
     the Notes,  provided  that this  clause (ii) shall not apply in the case of
     Acquired Indebtedness.

                  The  provisions  of the first  paragraph  of this Section 4.09
shall not apply to the incurrence of any of the following  items of Indebtedness
(collectively, "Permitted Indebtedness"):

               (i) the  incurrence  by the Company and its  Subsidiaries  of the
          Existing Indebtedness other than the Notes;

         (ii) the  incurrence by the Company on the date hereof of  Indebtedness
     represented  by the Notes in an  aggregate  principal  amount not to exceed
     $100.0 million and the Guarantees thereof by the Guarantors;

         (iii) the  incurrence  by the  Company  or any of its  Subsidiaries  of
     Indebtedness represented by Capital Lease Obligations,  mortgage financings
     or purchase money  obligations,  in each case,  incurred for the purpose of
     financing all or any part of the purchase price or cost of  construction or
     improvement  of property,  plant or  equipment  used in the business of the
     Company or such Subsidiary,  in an aggregate principal amount not to exceed
     $5.0 million at any time outstanding;

         (iv)  the  incurrence  by the  Company  or any of its  Subsidiaries  of
     Permitted Refinancing  Indebtedness in exchange for, or the net proceeds of
     which  are used to  refund,  refinance  or  replace  Indebtedness  that was
     permitted by the Indenture to be incurred;

         (v)  the  incurrence  by the  Company  or any  of its  Subsidiaries  of
     intercompany  Indebtedness  between  or among  the  Company  and any of its
     Wholly Owned Subsidiaries,  provided that (A) if the Company is the obligor
     on such  Indebtedness,  such Indebtedness is expressly  subordinated to the
     prior payment in full in cash of all Obligations  with respect to the Notes
     and (B)(1) any  subsequent  issuance or transfer of Equity  Interests  that
     results  in any such  Indebtedness  being  held by a Person  other than the
     Company or a Wholly Owned  Subsidiary and (2) any sale or other transfer of
     any such  Indebtedness  to a Person  that is not  either  the  Company or a
     Wholly Owned  Subsidiary  shall be deemed,  in each case,  to constitute an
     incurrence of such  Indebtedness by the Company or such Subsidiary,  as the
     case may be;

               (vi) the incurrence by the Company of Hedging  Obligations in the
          ordinary course of business;

         (vii) the  incurrence of  Indebtedness  in connection  with one or more
     standby letters of credit, guarantees, performance or surety bonds or other
     reimbursement  obligations,  in each case, issued in the ordinary course of
     business and not in connection with the borrowing of money or the obtaining
     of advances or credit  (other than (A) advances or credit on open  account,
     includible in current  liabilities,  for goods and services in the ordinary
     course of business  and on terms and  conditions  customary  in a Permitted
     Business  and (B) the  extension  of credit  represented  by such letter of
     credit,  guarantee,  bond or other obligations  itself),  provided that any
     draw under or call upon any of the  foregoing  is repaid in full  within 45
     days, and provided  further that the aggregate  amount of all  Indebtedness
     incurred pursuant to this clause (vii) shall not exceed $5.0 million at any
     time outstanding;
<PAGE>

         (viii) the incurrence of  Indebtedness  arising from  agreements of the
     Company  or a  Subsidiary  providing  for  indemnification,  adjustment  of
     purchase price or similar obligations, in each case, incurred or assumed in
     connection  with the  disposition  of any  business,  assets or  Subsidiary
     (other than guarantees of Indebtedness incurred by any Person acquiring all
     or a portion of such  business,  assets or  Subsidiary  for the  purpose of
     financing such acquisition),  provided that the maximum aggregate liability
     of all such Indebtedness  shall at no time exceed 50% of the gross proceeds
     actually received by the Company or such Subsidiary in connection with such
     disposition;

         (ix)  the  guarantee  by  the  Company  or any  of  the  Guarantors  of
     Indebtedness  of the  Company  or a  Subsidiary  of the  Company  that is a
     Guarantor  that was  permitted to be incurred by another  provision of this
     covenant;

         (x) the  incurrence  by Pretzel  Time of  Indebtedness  under a working
     capital  facility,  provided  that the  aggregate  principal  amount of all
     Indebtedness  (with  letters  of credit  being  deemed to have a  principal
     amount equal to the maximum potential liability of Pretzel Time thereunder)
     outstanding  thereunder after giving effect to such  incurrence,  including
     all Permitted  Refinancing  Indebtedness  incurred to refund,  refinance or
     replace any other  Indebtedness  incurred pursuant to this clause (x), does
     not exceed an amount equal to $1.0 million;

         (xi)  the   incurrence  by  the  Company  of  additional   Indebtedness
     (including  Indebtedness under a Credit Facility) in an aggregate principal
     amount  (or  accreted  value,  as  applicable),   including  all  Permitted
     Refinancing Indebtedness incurred to refund, refinance or replace any other
     Indebtedness  incurred  pursuant to this clause  (xi),  not to exceed $15.0
     million at any time outstanding;

         (xii) the  incurrence  by the  Company  or any of its  subsidiaries  of
     Acquired  Indebtedness in an aggregate amount not to exceed $5.0 million at
     any time outstanding;

         (xiii) the guarantee by the Company or any of its  Subsidiaries  (other
     than MFB) of operating store lease obligations of the Company or any of its
     Subsidiaries or any franchisee of the Company or any of its Subsidiaries in
     the ordinary course of business and consistent with past practice;

         (xiv) the guarantee by any Subsidiary of the Company of Indebtedness of
     the Company under any Credit  Facility  otherwise  permitted to be incurred
     under the Indenture;

         (xv) the incurrence by the Company of Indebtedness in the form of notes
     issued  in  connection  with the  repurchase,  redemption,  acquisition  or
     retirement  of Equity  Interests  of the Company or any  Subsidiary  of the
     Company in an amount not to exceed  $500,000  at any time  outstanding  and
     subordinated in right of payment to the Notes; and

         (xvi) the incurrence by the Company of Indebtedness or the guarantee by
     the Company of Indebtedness  incurred by franchisees in connection with the
     cost of purchasing a franchise and the cost of equipment in connection with
     the set-up of a franchise,  provided  that such  Indebtedness  or guarantee
     does not exceed $3.0 million at any time outstanding.

                  For purposes of determining compliance with this Section 4.09,
in the event that an item of Indebtedness meets the criteria of more than one of
the categories of Permitted  Indebtedness described in clauses (i) through (xvi)
above or is  entitled to be incurred  pursuant  to the first  paragraph  of this
Section 4.09, the Company shall, in its sole  discretion,  classify such item of
Indebtedness in any manner that complies with this Section 4.09 and such item of
Indebtedness  will be treated as having  been  incurred  pursuant to only one of
such clauses or pursuant to the first paragraph hereof.  Accrual of interest and
the  accretion  of  accreted  value shall not be deemed to be an  incurrence  of
Indebtedness for purposes of this Section 4.09.
<PAGE>

SECTION 4.10......ASSET SALES



                  The  Company  shall  not,  and  shall  not  permit  any of its
Subsidiaries  to,  consummate  an Asset  Sale  unless  (i) the  Company  (or the
Subsidiary, as the case may be) receives consideration at the time of such Asset
Sale at least  equal to the fair  market  value (in the case of an Asset Sale or
Asset Sales aggregating $10,000 or more,  evidenced by an Officers'  Certificate
delivered to the Trustee and, in the case of any Asset Sale having a fair market
value or  resulting in net  proceeds in excess of $5.0  million,  evidenced by a
resolution  of the  Board of  Directors  set forth in an  Officers'  Certificate
delivered  to the Trustee) of the assets or Equity  Interests  issued or sold or
otherwise  disposed  of and  (ii) at  least  75% of the  consideration  therefor
received by the Company or such Subsidiary is in the form of cash, provided that
the  amount  of  (x)  any  liabilities  (as  shown  on  the  Company's  or  such
Subsidiary's  most recent balance sheet) of the Company or any Subsidiary (other
than contingent liabilities and liabilities that are by their terms subordinated
to the Notes or any guarantee thereof) that are assumed by the transferee of any
such assets pursuant to a customary novation agreement that releases the Company
or such Subsidiary from further liability and (y) any securities, notes or other
obligations  received by the Company or any such Subsidiary from such transferee
that are  immediately  converted by the Company or such Subsidiary into cash (to
the extent of the cash  received),  shall be deemed to be cash for  purposes  of
this provision.

                  Within 270 days after the receipt of any Net Proceeds  from an
Asset Sale, the Company may apply such Net Proceeds, at its option, (a) to repay
senior  Indebtedness  of the Company or any  Guarantor or (b) to the making of a
Permitted  Investment,  the  making  of a  capital  expenditure  in a  Permitted
Business or the acquisition of long-term assets in a Permitted Business. Pending
the final  application  of any such Net  Proceeds,  the Company may  temporarily
reduce  Indebtedness  under a  Credit  Facility  or  otherwise  invest  such Net
Proceeds  in any  manner  that  is not  prohibited  by this  Indenture.  Any Net
Proceeds  from Asset  Sales that are not  applied or invested as provided in the
first  sentence  of  this  paragraph  shall  be  deemed  to  constitute  "Excess
Proceeds." When the aggregate  amount of Excess  Proceeds  exceeds $5.0 million,
the Company will be required to make an Asset Sale Offer to purchase the maximum
principal amount of Notes that may be purchased out of the Excess  Proceeds,  at
an  offer  price in cash in an  amount  equal  to 100% of the  principal  amount
thereof plus accrued and unpaid interest and Liquidated Damages, if any, thereon
to the date of  purchase in  accordance  with the  procedures  set forth in this
Indenture. To the extent that the aggregate amount of Notes tendered pursuant to
an Asset Sale Offer is less than the Excess  Proceeds,  the  Company may use any
remaining  Excess  Proceeds for general  corporate  purposes.  If the  aggregate
principal  amount of Notes  surrendered by Holders thereof exceeds the amount of
Excess  Proceeds,  the Trustee  shall  select the Notes to be purchased on a pro
rata basis.  Upon  completion  of such offer to  purchase,  the amount of Excess
Proceeds shall be reset at zero.
<PAGE>

SECTION 4.11......TRANSACTIONS WITH AFFILIATES.



                  The  Company  shall  not,  and  shall  not  permit  any of its
Subsidiaries  to make any payment  to, or sell,  lease,  transfer  or  otherwise
dispose of any of its  properties  or assets to, or  purchase  any  property  or
assets  from,  or  enter  into or make  any  transaction,  contract,  agreement,
understanding,  loan,  advance or  guarantee  with,  or for the  benefit of, any
Affiliate (each of the foregoing, an "Affiliate  Transaction"),  unless (a) such
Affiliate  Transaction  is on terms that are no less favorable to the Company or
the relevant Subsidiary than those that would have been obtained in a comparable
transaction by the Company or such Subsidiary  with an unrelated  Person and (b)
the  Company  delivers  to  the  Trustee  (i)  with  respect  to  any  Affiliate
Transaction  or series of related  Affiliate  Transactions  involving  aggregate
consideration in excess of $1.0 million,  a resolution of the Board of Directors
set forth in an Officers' Certificate certifying that such Affiliate Transaction
complies  with  clause (a) above and that such  Affiliate  Transaction  has been
approved by a majority of the  disinterested  members of the Board of  Directors
and (ii)  with  respect  to any  Affiliate  Transaction  or  series  of  related
Affiliate  Transactions  involving  aggregate  consideration  in  excess of $5.0
million,  an  opinion  as to the  fairness  to the  holders  of  such  Affiliate
Transaction from a financial point of view issued by an accounting, appraisal or
investment  banking  firm of  national  standing;  provided,  however,  that (u)
payments  to MFH  pursuant  to the Tax  Sharing  Agreement,  (v) any  employment
agreement entered into by the Company or any of its Subsidiaries in the ordinary
course of business and consistent  with the past practice of the Company or such
Subsidiary,   (w)   transactions   between  or  among  the  Company  and/or  its
Subsidiaries,  (x)  Restricted  Payments that are  permitted  under Section 4.07
hereof, (y) the payment of reasonable fees, expense reimbursements and customary
indemnification,  advances  and other  similar  arrangements  to  directors  and
officers  of the  Company  and its  Subsidiaries  and (z)  reasonable  loans  or
advances to employees of the Company and its Subsidiaries in the ordinary course
of business of the Company or such Subsidiary, in each case, shall not be deemed
Affiliate Transactions.

SECTION 4.12......LIENS.


                  The  Company  shall  not,  and  shall  not  permit  any of its
Subsidiaries  to,  directly or indirectly,  create,  incur,  assume or suffer to
exist any Lien on any asset now owned or  hereafter  acquired,  or any income or
profits  therefrom  or assign or convey any right to receive  income  therefrom,
except Permitted Liens.

SECTION 4.13......LINE OF BUSINESS.



                  The  Company  shall  not,  and  shall  not  permit  any of its
Subsidiaries to, engage in any business other than a Permitted Business,  except
to such extent as would not be  material  to the  Company  and its  Subsidiaries
taken as a whole.  In  addition,  (a) the Company  shall not engage in any Asset
Sale  involving  MFB,  (b)  neither the Company nor MFB will engage in any Asset
Sale  involving  the "Mrs.  Fields" or "Pretzel  Time" brand name and (c) for so
long as MFB is a Subsidiary of the Company, MFB shall not incur any Indebtedness
(other than its Guarantee of the Notes and any guarantee of Indebtedness under a
Credit Facility).
<PAGE>

SECTION 4.14......CORPORATE EXISTENCE.



                  Subject to Article 5 hereof,  the Company shall do or cause to
be done all things  necessary  to preserve and keep in full force and effect (i)
its corporate  existence,  and the corporate,  partnership or other existence of
each of its  Subsidiaries,  in  accordance  with the  respective  organizational
documents  (as the same may be amended  from time to time) of the Company or any
such  Subsidiary  and (ii) the rights  (charter  and  statutory),  licenses  and
franchises  of the Company and its  Subsidiaries;  provided,  however,  that the
Company shall not be required to preserve any such right,  license or franchise,
or the corporate,  partnership or other existence of any of its Subsidiaries, if
the Board of  Directors  shall  determine  that the  preservation  thereof is no
longer  desirable  in  the  conduct  of the  business  of the  Company  and  its
Subsidiaries,  taken as a whole, and that the loss thereof is not adverse in any
material respect to the Holders of the Notes.

SECTION 4.15......OFFER TO REPURCHASE UPON CHANGE OF CONTROL.



          (a).....Upon the occurrence of a Change of Control,  the Company shall
make an offer (a "Change of Control  Offer") to each Holder to repurchase all or
any part (equal to $1,000 or an  integral  multiple  thereof)  of each  Holder's
Notes at a  purchase  price  equal  to 101% of the  aggregate  principal  amount
thereof plus accrued and unpaid interest and Liquidated Damages, if any, thereon
to the date of  repurchase  (the  "Change of Control  Payment").  Within 60 days
following any Change of Control,  the Company shall mail a notice to each Holder
describing the transaction or transactions that constitute the Change of Control
stating:  (i) that the Change of Control  Offer is being made  pursuant  to this
Section 4.15 and that all Notes tendered will be accepted for payment;  (ii) the
purchase price and the purchase date, which shall be no earlier than 30 days and
no later  than 60 days from the date  such  notice is  mailed  (the  "Change  of
Control Payment Date"); (iii) that any Note not tendered will continue to accrue
interest; (iv) that, unless the Company defaults in the payment of the Change of
Control  Payment,  all Notes  accepted  for  payment  pursuant  to the Change of
Control Offer shall cease to accrue interest after the Change of Control Payment
Date; (v) that Holders electing to have any Notes purchased pursuant to a Change
of Control Offer will be required to surrender the Notes, with the form entitled
"Option of Holder to Elect Purchase" on the reverse of the Notes  completed,  to
the Paying  Agent at the address  specified  in the notice prior to the close of
business on the third Business Day preceding the Change of Control Payment Date;
(vi) that  Holders  will be entitled to  withdraw  their  election if the Paying
Agent receives,  not later than the close of business on the second Business Day
preceding the Change of Control Payment Date, a facsimile transmission or letter
setting forth the name of the Holder,  the principal  amount of Notes  delivered
for purchase,  and a statement that such Holder is  withdrawing  his election to
have the Notes purchased; and (vii) that Holders whose Notes are being purchased
only in part  will  be  issued  new  Notes  equal  in  principal  amount  to the
unpurchased portion of the Notes surrendered,  which unpurchased portion must be
equal to $1,000 in principal amount or an integral multiple thereof. The Company
shall comply with the  requirements of Rule 14e-1 under the Exchange Act and any
other  securities  laws and  regulations  thereunder to the extent such laws and
regulations  are  applicable  in  connection  with  the  repurchase  of Notes in
connection with a Change of Control.
<PAGE>

          (b).....On the Change of Control  Payment Date, the Company shall,  to
the extent lawful, (i) accept for payment all Notes or portions thereof properly
tendered  pursuant to the Change of Control Offer,  (ii) deposit with the Paying
Agent an amount  equal to the Change of Control  Payment in respect of all Notes
or portions  thereof so tendered  and (iii)  deliver or cause to be delivered to
the Trustee the Notes so accepted together with an Officers' Certificate stating
the aggregate  principal  amount of Notes or portions thereof being purchased by
the  Company.  The Paying Agent shall  promptly  mail to each Holder of Notes so
tendered  the Change of Control  Payment for such Notes,  and the Trustee  shall
promptly   authenticate  and  make  available  for  delivery  (or  cause  to  be
transferred  by book entry) to each Holder a new Note equal in principal  amount
to any  unpurchased  portion of the Notes  surrendered  by such Holder,  if any;
provided that each such new Note shall be in a principal  amount of $1,000 or an
integral  multiple  thereof.  The Company shall publicly announce the results of
the Change of  Control  Offer on or as soon as  practicable  after the Change of
Control Payment Date.

          The Change of Control  provisions  described  above will be applicable
whether  or not any other  provisions  of this  Indenture  are  applicable.  The
Company shall not be required to make a Change of Control Offer upon a Change of
Control if a third party makes the Change of Control Offer in the manner, at the
times and otherwise in  compliance  with the  requirements  set forth in Section
4.15 above and purchases all Notes validly tendered and not withdrawn under such
Change of Control Offer.

SECTION 4.16. LIMITATION ON ISSUANCES AND SALES OF CAPITAL STOCK OF WHOLLY OWNED
SUBSIDIARIES.



                  The  Company  (a) shall  not,  and shall not permit any Wholly
Owned Subsidiary of the Company to, transfer,  convey,  sell, lease or otherwise
dispose of any Capital  Stock of any Wholly Owned  Subsidiary  of the Company to
any Person (other than the Company or a Wholly Owned Subsidiary of the Company),
unless (i) such transfer, conveyance, sale, lease or other disposition is of all
the Capital Stock of such Wholly Owned Subsidiary and (ii) the cash Net Proceeds
from such transfer,  conveyance, sale, lease or other disposition are applied in
accordance  with Section 4.10 hereof;  and (b) shall not permit any Wholly Owned
Subsidiary of the Company to issue any of its Equity  Interests  (other than, if
necessary,  shares  of its  Capital  Stock  constituting  directors'  qualifying
shares) to any Person other than to the Company or a Wholly Owned  Subsidiary of
the Company.

SECTION 4.17......LIMITATION ON ISSUANCES OF GUARANTEES OF INDEBTEDNESS.



                  The  Company  shall not permit  any  Subsidiary,  directly  or
indirectly,  to  guarantee  or pledge any assets to secure the payment of (other
than as a result of a Permitted Lien), any other  Indebtedness of the Company or
any Subsidiary of the Company,  unless such Subsidiary  simultaneously  executes
and  delivers a  supplemental  indenture  to this  Indenture  providing  for the
Guarantee of the payment of the Notes by such Subsidiary,  which Guarantee shall
be senior to or pari  passu  with such  Subsidiary's  guarantee  of or pledge to
secure  such  other  Indebtedness.   Notwithstanding  the  foregoing,  any  such
Guarantee by a Subsidiary  of the Notes shall provide by its terms that it shall
be  automatically  and  unconditionally  released and discharged  upon any sale,
exchange or transfer,  to any Person not an Affiliate of the Company,  of all of
the  Company's  stock  in,  or all or  substantially  all the  assets  of,  such
Subsidiary,  which sale,  exchange or  transfer is made in  compliance  with the
applicable provisions of this Indenture.  The form of such Guarantee is attached
as Exhibit E hereto.
<PAGE>

SECTION 4.18......PAYMENTS FOR CONSENT.



                  Neither  the  Company  nor  any  of  its  Subsidiaries  shall,
directly or indirectly,  pay or cause to be paid any  consideration,  whether by
way of  interest,  fee or  otherwise,  to any  Holder  of any Notes for or as an
inducement to any consent, waiver or amendment of any of the terms or provisions
of the Indenture or the Notes unless such consideration is offered to be paid or
is paid to all Holders of the Notes that consent, waive or agree to amend in the
time frame set forth in the  solicitation  documents  relating to such  consent,
waiver or agreement.

SECTION 4.19......ADDITIONAL SUBSIDIARY GUARANTEES



         .........If (i) the Company or any of its Subsidiaries shall acquire or
create  another  domestic  wholly owned  Subsidiary  after the Issue Date having
assets (A) with a fair market value in excess of $100,000 or (B)  consisting  of
one or more stores,  or (ii) the Company  acquires all remaining common stock of
Pretzel Time, then such newly acquired or created Subsidiary or Pretzel Time, as
the case may be, shall become a Guarantor by executing a Supplemental  Indenture
in the form  attached  hereto as Exhibit F and  deliver an Opinion of Counsel to
the  Trustee  to the  effect  that  such  Supplemental  Indenture  has been duly
authorized,  executed and delivered by such  Subsidiary and  constitutes a valid
and binding obligation of such Subsidiary,  enforceable  against such Subsidiary
in accordance with its terms (subject to customary exceptions).

                                   ARTICLE 5.
                                   SUCCESSORS



SECTION 5.01......MERGER, CONSOLIDATION, OR SALE OF ASSETS.



                  The  Company  shall  not  consolidate  or  merge  with or into
(whether  or not the  Company is the  surviving  corporation)  or sell,  assign,
transfer,  lease, convey or otherwise dispose of all or substantially all of its
properties  or  assets  in  one  or  more  related   transactions   to,  another
corporation,   Person  or  entity  unless  (i)  the  Company  is  the  surviving
corporation  or the  entity  or the  Person  formed  by or  surviving  any  such
consolidation  or merger  (if other  than the  Company)  or to which  such sale,
assignment,  transfer,  lease,  conveyance or other  disposition shall have been
made is a corporation organized or existing under the laws of the United States,
any state thereof or the District of Columbia,  (ii) the entity or Person formed
by or surviving any such  consolidation or merger (if other than the Company) or
the entity or Person to which such sale, assignment, transfer, lease, conveyance
or other  disposition  shall have been made assumes all the  obligations  of the
Company under the Notes and this Indenture pursuant to a supplemental  indenture
in a form reasonably  satisfactory to the Trustee,  (iii) immediately after such
transaction,  no Default or Event of Default exists, and (iv) except in the case
of a  merger  of the  Company  with or into a  Wholly  Owned  Subsidiary  of the
Company,  the Company or the entity or Person  formed by or  surviving  any such
consolidation  or merger  (if other  than the  Company),  or to which such sale,
assignment,  transfer,  lease,  conveyance or other  disposition shall have been
made (A) shall have Consolidated Net Worth  (immediately  after the transaction)
equal to or greater than the Consolidated  Net Worth of the Company  immediately
preceding the  transaction  and (B) shall,  at the time of such  transaction and
after giving pro forma effect thereto as if such transaction had occurred at the
beginning of the applicable  four-quarter period, be permitted to incur at least
$1.00 of additional  Indebtedness  pursuant to the Fixed Charge  Coverage  Ratio
test set forth in the first paragraph of Section 4.09 hereof; provided that this
Section 5.01 shall not apply to any merger or  consolidation of (x) Mrs. Fields'
Pretzel Concepts, Inc. into or with the Company or (y) Mrs. Fields' Other Names,
Inc. into or with MFB, in each case, on the Issue Date.
<PAGE>

SECTION 5.02......SUCCESSOR CORPORATION SUBSTITUTED.



                  Upon any  consolidation  or merger,  or any sale,  assignment,
transfer,  lease, conveyance or other disposition of all or substantially all of
the assets of the Company in accordance with Section 5.01 hereof,  the successor
corporation  formed by such  consolidation  or into or with which the Company is
merged or to which such sale, assignment,  transfer,  lease, conveyance or other
disposition is made shall succeed to, and be  substituted  for (so that from and
after the date of such consolidation,  merger, sale, lease,  conveyance or other
disposition,  the provisions of this Indenture  referring to the "Company" shall
refer instead to the  successor  corporation  and not to the  Company),  and may
exercise every right and power of the Company under this Indenture with the same
effect  as if such  successor  Person  had  been  named as the  Company  herein;
provided,  however,  that the predecessor Company shall not be relieved from the
obligation  to pay the principal of and interest on the Notes except in the case
of a sale of all of the Company's  assets that meets the requirements of Section
5.01 hereof.

                                   ARTICLE 6.
DEFAULTS AND REMEDIES

SECTION 6.01......EVENTS OF DEFAULT.



                  An "Event of Default" occurs if:

          (a).....the  Company  defaults in the payment when due of interest on,
or  Liquidated  Damages,  if any,  with  respect to, the Notes and such  default
continues for a period of 30 days;

          (b).....the  Company  defaults in the payment when due of principal of
or  premium,  if any,  on the Notes  when the same  becomes  due and  payable at
maturity, upon redemption (including in connection with an offer to purchase) or
otherwise;

          (c).....the   Company  fails  to  observe  or  perform  any  covenant,
representation,  warranty or other  agreement in this Indenture or the Notes for
30 days after  notice to the  Company by the  Trustee or the Holders of at least
25% in  aggregate  principal  amount of the Notes then  outstanding  voting as a
single class;

          (d).....a  default occurs under any mortgage,  indenture or instrument
under which  there may be issued or by which  there may be secured or  evidenced
any  Indebtedness  for money borrowed by the Company or any of its  Subsidiaries
(or  the  payment  of  which  is  guaranteed  by  the  Company  or  any  of  its
Subsidiaries),  whether such Indebtedness or guarantee now exists, or is created
after the Issue Date,  which default (i) is caused by a failure to pay principal
of or premium,  if any, or interest on such Indebtedness prior to the expiration
of the grace period provided in such Indebtedness on the date of such default (a
"Payment  Default") or (ii)  results in the  acceleration  of such  Indebtedness
prior to its express  maturity and, in each case,  the  principal  amount of any
such  Indebtedness,  together  with  the  principal  amount  of any  other  such
Indebtedness  under  which there has been a Payment  Default or the  maturity of
which has been so accelerated, aggregates $2.5 million or more;
<PAGE>

          (c).....a  final judgment or final  judgments for the payment of money
are entered by a court or courts of competent  jurisdiction  against the Company
or any of its Subsidiaries  and such judgment or judgments  remain  undischarged
for a period  (during which  execution  shall not be  effectively  stayed) of 60
days,  provided that the aggregate of all such  undischarged  judgments  exceeds
$2.5 million;

               (d).....the  Company or any of its  Subsidiaries  pursuant  to or
          within the meaning of Bankruptcy
Law:

                    (i)  commences a voluntary case,

                    (ii) consents to the entry of an order for relief against it
                         in an involuntary case,

                    (iii)consents to the  appointment  of a  Custodian  of it or
                         for all or substantially all of its property,

                    (iv) makes  a  general  assignment  for the  benefit  of its
                         creditors, or

                    (v)  generally  is not paying its debts as they  become due;
                         or

               (e).....a  court of  competent  jurisdiction  enters  an order or
          decree under any Bankruptcy Law that:

                    (i)  is  for  relief  against  the  Company  or  any  of its
                         Subsidiaries in an involuntary case;

                    (ii) appoints  a  Custodian  of  the  Company  or any of its
                         Subsidiaries  or for  all or  substantially  all of the
                         property of the Company or any of its Subsidiaries; or

                    (iii)orders  the  liquidation  of the  Company or any of its
                         Subsidiaries;  and the order or decree remains unstayed
                         and in effect for 60 consecutive days; or

               (f).....except  as permitted  by this  Indenture,  any  Guarantee
          shall  be held  in any  judicial  proceeding  to be  unenforceable  or
          invalid  or shall  cease for any reason to be in full force and effect
          or any  Guarantor,  or any Person  acting on behalf of any  Guarantor,
          shall  deny  or  disaffirm  its  obligations  under  such  Guarantor's
          Guarantee.
<PAGE>

SECTION 6.02......ACCELERATION.



                  If any  Event of  Default  (other  than an  Event  of  Default
specified  in clause  (g) or (h) of  Section  6.01  hereof  with  respect to the
Company,  any  Significant  Subsidiary or any group of Significant  Subsidiaries
that, taken as a whole, would constitute a Significant Subsidiary) occurs and is
continuing,  the Trustee or the Holders of at least 25% in  principal  amount of
the then  outstanding  Notes may  declare  all the  Notes to be due and  payable
immediately.  Upon any such declaration,  the Notes shall become due and payable
immediately.  Notwithstanding the foregoing, if an Event of Default specified in
clause (g) or (h) of Section 6.01 hereof occurs with respect to the Company, any
of its Significant  Subsidiaries or any group of Subsidiaries  that,  taken as a
whole, would constitute a Significant Subsidiary, all outstanding Notes shall be
due and payable  immediately  without further action or notice. The Holders of a
majority in aggregate  principal amount of the then outstanding Notes by written
notice  to  the  Trustee  may  on  behalf  of all  of  the  Holders  rescind  an
acceleration  and its consequences if the rescission would not conflict with any
judgment or decree and if all existing Events of Default  (except  nonpayment of
principal,  interest  or  premium  that has  become  due  solely  because of the
acceleration) have been cured or waived.

                  If an Event of Default  occurs by reason of any willful action
(or  inaction)  taken (or not  taken) by or on  behalf of the  Company  with the
intention of avoiding  payment of the premium that the Company would have had to
pay if the Company then had elected to redeem the Notes pursuant to Section 3.07
hereof,  then, upon acceleration of the Notes, an equivalent  premium shall also
become and be  immediately  due and  payable,  to the extent  permitted  by law,
anything in this Indenture or in the Notes to the contrary  notwithstanding.  If
an Event of Default  occurs  prior to  December 1, 2001 by reason of any willful
action (or  inaction)  taken (or not taken) by or on behalf of the Company  with
the  intention of avoiding the  prohibition  on redemption of the Notes prior to
such date,  then, upon  acceleration  of the Notes, an additional  premium shall
also become and be immediately due and payable,  to the extent permitted by law,
in an amount,  for each of the years  beginning  on  December 1 of the years set
forth below, as set forth below (expressed as percentages of principal amount to
the date of payment that would  otherwise be due but for the  provisions of this
sentence):

Year                                                                 Percentage

1997..................................................................110.125%
1998..................................................................108.438%
1999..................................................................106.750%
2000..................................................................105.063%
2001..................................................................103.375%
<PAGE>

SECTION 6.03......OTHER REMEDIES.



                  If an Event of Default occurs and is  continuing,  the Trustee
may pursue any available remedy to collect the payment of principal, premium, if
any, and interest on the Notes or to enforce the performance of any provision of
the Notes or this Indenture.

                  The  Trustee  may  maintain a  proceeding  even if it does not
possess any of the Notes or does not produce  any of them in the  proceeding.  A
delay or omission by the Trustee or any Holder of a Note in exercising any right
or remedy accruing upon an Event of Default shall not impair the right or remedy
or constitute a waiver of or acquiescence in the Event of Default.  All remedies
are cumulative to the extent permitted by law.

SECTION 6.04......WAIVER OF PAST DEFAULTS.



                  Holders of not less than a  majority  in  aggregate  principal
amount of the then  outstanding  Notes by written  notice to the  Trustee may on
behalf of the Holders of all of the Notes waive an existing  Default or Event of
Default and its consequences hereunder,  except a continuing Default or Event of
Default in the payment of the principal of, premium and Liquidated  Damages,  if
any,  or  interest  on,  the Notes  (including  in  connection  with an offer to
purchase)  (provided,  however,  that the  Holders  of a majority  in  aggregate
principal amount of the then  outstanding  Notes may rescind an acceleration and
its consequences,  including any related payment default that resulted from such
acceleration).  Upon any such waiver, such Default shall cease to exist, and any
Event of Default arising  therefrom shall be deemed to have been cured for every
purpose of this Indenture;  but no such waiver shall extend to any subsequent or
other Default or impair any right consequent thereon.

SECTION 6.05......CONTROL BY MAJORITY.



                  Holders  of  a  majority  in  principal  amount  of  the  then
outstanding  Notes may  direct  the time,  method  and place of  conducting  any
proceeding for exercising any remedy  available to the Trustee or exercising any
trust or power  conferred on it.  However,  the Trustee may refuse to follow any
direction that conflicts with law or this Indenture that the Trustee  determines
may be unduly  prejudicial  to the rights of other  Holders of Notes or that may
involve the Trustee in personal liability.

SECTION 6.06......LIMITATION ON SUITS.



                  A Holder of a Note may  pursue a remedy  with  respect to this
Indenture or the Notes only if:

               (a) the Holder of a Note gives to the Trustee written notice of a
          continuing Event of Default;

                  (b) the  Holders  of at least 25% in  principal  amount of the
then  outstanding  Notes  make a written  request  to the  Trustee to pursue the
remedy;

                  (c) such  Holder of a Note or Holders of Notes  offer and,  if
requested,  provide to the Trustee indemnity satisfactory to the Trustee against
any loss, liability or expense;

                  (d) the Trustee  does not comply  with the  request  within 60
days after receipt of the request and the offer and, if requested, the provision
of indemnity; and

                  (e) during  such  60-day  period the  Holders of a majority in
principal  amount  of the then  outstanding  Notes do not  give  the  Trustee  a
direction inconsistent with the request.

                  A Holder of a Note may not use this Indenture to prejudice the
rights of another  Holder of a Note or to obtain a preference  or priority  over
another Holder of a Note.
<PAGE>

SECTION 6.07......RIGHTS OF HOLDERS OF NOTES TO RECEIVE PAYMENT.



                  Notwithstanding  any other  provision of this  Indenture,  the
right of any  Holder of a Note to  receive  payment of  principal,  premium  and
Liquidated Damages, if any, and interest on the Note, on or after the respective
due  dates  expressed  in the Note  (including  in  connection  with an offer to
purchase),  or to bring suit for the enforcement of any such payment on or after
such respective dates,  shall not be impaired or affected without the consent of
such Holder.

SECTION 6.08......COLLECTION SUIT BY TRUSTEE.



                  If an Event of Default  specified  in  Section  6.01(a) or (b)
occurs and is continuing,  the Trustee is authorized to recover  judgment in its
own name and as trustee of an express  trust  against  the Company for the whole
amount of principal of,  premium and  Liquidated  Damages,  if any, and interest
remaining  unpaid on the Notes and  interest  on overdue  principal  and, to the
extent lawful,  interest and such further amount as shall be sufficient to cover
the costs and expenses of  collection,  including the  reasonable  compensation,
expenses, disbursements and advances of the Trustee, its agents and counsel.

SECTION 6.09......TRUSTEE MAY FILE PROOFS OF CLAIM.



                  The  Trustee is  authorized  to file such  proofs of claim and
other  papers or documents as may be necessary or advisable in order to have the
claims of the  Trustee  (including  any claim for the  reasonable  compensation,
expenses, disbursements and advances of the Trustee, its agents and counsel) and
the Holders of the Notes  allowed in any  judicial  proceedings  relative to the
Company (or any other obligor upon the Notes), its creditors or its property and
shall be entitled and empowered to collect,  receive and distribute any money or
other  property  payable or  deliverable on any such claims and any custodian in
any such judicial  proceeding  is hereby  authorized by each Holder to make such
payments to the Trustee,  and in the event that the Trustee shall consent to the
making of such  payments  directly  to the  Holders,  to pay to the  Trustee any
amount due to it for the reasonable  compensation,  expenses,  disbursements and
advances of the Trustee,  its agents and counsel,  and any other amounts due the
Trustee  under  Section 7.07 hereof.  To the extent that the payment of any such
compensation,  expenses,  disbursements and advances of the Trustee,  its agents
and counsel, and any other amounts due the Trustee under Section 7.07 hereof out
of the estate in any such proceeding, shall be denied for any reason, payment of
the same  shall be  secured  by a Lien on, and shall be paid out of, any and all
distributions,  dividends,  money,  securities  and  other  properties  that the
Holders may be entitled to receive in such proceeding  whether in liquidation or
under any plan of  reorganization  or arrangement  or otherwise.  Nothing herein
contained shall be deemed to authorize the Trustee to authorize or consent to or
accept or adopt on behalf of any Holder any plan of reorganization, arrangement,
adjustment or composition affecting the Notes or the rights of any Holder, or to
authorize  the Trustee to vote in respect of the claim of any Holder in any such
proceeding.
<PAGE>

SECTION 6.10......PRIORITIES.



               If the Trustee  collects any money  pursuant to this Article,  it
          shall pay out the money in the following order:

               First:  to the Trustee,  its agents and attorneys for amounts due
          under  Section 7.07  hereof,  including  payment of all  compensation,
          expense  and  liabilities  incurred,  and all  advances  made,  by the
          Trustee and the costs and expenses of collection;

               Second:  to  Holders of Notes for  amounts  due and unpaid on the
          Notes  for  principal,  premium  andLiquidated  Damages,  if any,  and
          interest,  ratably,  without  preference  or  priority  of  any  kind,
          according  to the amounts due and payable on the Notes for  principal,
          premium and Liquidated Damages, if any and interest, respectively; and

               Third:  to the  Company or to such party as a court of  competent
          jurisdiction shall direct.

               The Trustee may fix a record date and payment date for any
payment to Holders of Notes pursuant to this Section 6.10.

SECTION 6.11......UNDERTAKING FOR COSTS.



                  In any suit for the  enforcement  of any right or remedy under
this  Indenture  or in any suit  against  the  Trustee  for any action  taken or
omitted by it as a Trustee,  a court in its discretion may require the filing by
any party  litigant in the suit of an  undertaking to pay the costs of the suit,
and  the  court  in  its  discretion  may  assess  reasonable  costs,  including
reasonable  attorneys' fees,  against any party litigant in the suit, having due
regard to the merits and good faith of the claims or defenses  made by the party
litigant.  This  Section  does not apply to a suit by the  Trustee,  a suit by a
Holder of a Note  pursuant to Section 6.07 hereof,  or a suit by Holders of more
than 10% in principal amount of the then outstanding Notes.

                                   ARTICLE 7.
TRUSTEE

SECTION 7.01......DUTIES OF TRUSTEE.

          (a).....If  an Event of Default has  occurred and is  continuing,  the
Trustee  shall  exercise  such of the  rights  and  powers  vested in it by this
Indenture,  and use the same  degree  of care and  skill in its  exercise,  as a
prudent man would exercise or use under the  circumstances in the conduct of his
own affairs.

          (b).....Except during the continuance of an Event of Default:

         (i) the duties of the Trustee shall be determined solely by the express
     provisions of this Indenture and the Trustee need perform only those duties
     that are  specifically  set forth in this  Indenture and no others,  and no
     implied  covenants or obligations shall be read into this Indenture against
     the Trustee; and
<PAGE>

         (ii)  in the  absence  of  bad  faith  on its  part,  the  Trustee  may
     conclusively rely, as to the truth of the statements and the correctness of
     the opinions expressed therein,  upon certificates or opinions furnished to
     the Trustee and conforming to the requirements of this Indenture.  However,
     the  Trustee  shall  examine the  certificates  and  opinions to  determine
     whether or not they conform to the requirements of this Indenture.

          (c).....The  Trustee may not be relieved from  liabilities for its own
negligent  action,  its  own  negligent  failure  to  act,  or its  own  willful
misconduct, except that:

                    (i) this  paragraph  does not limit the effect of  paragraph
               (b) of this Section;

         (ii) the Trustee  shall not be liable for any error of judgment made in
     good faith by a Responsible  Officer,  unless it is proved that the Trustee
     was negligent in ascertaining the pertinent facts; and

         (iii) the  Trustee  shall not be liable  with  respect to any action it
     takes  or  omits  to take in good  faith  in  accordance  with a  direction
     received by it pursuant to Section 6.05 hereof.

          (d).....Whether or not therein expressly so provided,  every provision
of  this  Indenture  that  in any way  relates  to the  Trustee  is  subject  to
paragraphs (a), (b), and (c) of this Section.

          (e).....No  provision of this  Indenture  shall require the Trustee to
expend or risk its own funds or incur any liability.  The Trustee shall be under
no obligation  to exercise any of its rights and powers under this  Indenture at
the request of any Holders, unless such Holder shall have offered to the Trustee
security  and  indemnity  satisfactory  to it  against  any loss,  liability  or
expense.

         (f)......The  Trustee  shall not be liable  for  interest  on any money
received  by it except as the  Trustee  may agree in writing  with the  Company.
Money held in trust by the  Trustee  need not be  segregated  from  other  funds
except to the extent required by law.

SECTION 7.02......RIGHTS OF TRUSTEE.

          (a).....The  Trustee may  conclusively  rely and shall be protected in
acting or refraining from acting upon any document  believed by it to be genuine
and to have been signed or presented by the proper Person.  The Trustee need not
investigate any fact or matter stated in the document.

          (b).....Before  the  Trustee  acts or  refrains  from  acting,  it may
require an Officers'  Certificate  or an Opinion of Counsel or both. The Trustee
shall not be liable  for any  action it takes or omits to take in good  faith in
reliance on such Officers'  Certificate  or Opinion of Counsel.  The Trustee may
consult  with  counsel and the advice of such  counsel or any Opinion of Counsel
shall be full and  complete  authorization  and  protection  from  liability  in
respect of any action  taken,  suffered or omitted by it hereunder in good faith
and in reliance thereon.

          (c).....The Trustee may act through its attorneys and agents and shall
not be responsible  for the misconduct or negligence of any agent appointed with
due care.

          (d).....The  Trustee  shall not be liable  for any  action it takes or
omits to take in good  faith that it  believes  to be  authorized  or within the
rights or powers conferred upon it by this Indenture.

          (e).....Unless  otherwise specifically provided in this Indenture, any
demand,  request,  direction or notice from the Company  shall be  sufficient if
signed by an Officer of the Company.
<PAGE>

          (f).....The  Trustee  shall be under no  obligation to exercise any of
the rights or powers vested in it by this  Indenture at the request or direction
of any of the Holders  unless  such  Holders  shall have  offered to the Trustee
reasonable  security or indemnity  against the costs,  expenses and  liabilities
that might be incurred by it in compliance with such request or direction.

          (g).....The  Trustee shall not be deemed to have notice of any Default
or Event of  Default  unless a  Responsible  Officer of the  Trustee  has actual
knowledge  thereof or unless written notice of any event which is in fact such a
default is received by the Trustee at the Corporate Trust Office of the Trustee,
and such notice references the Securities and this Indenture.

SECTION 7.03......INDIVIDUAL RIGHTS OF TRUSTEE.

                  The Trustee in its individual or any other capacity may become
the owner or pledgee  of Notes and may  otherwise  deal with the  Company or any
Affiliate  of the  Company  with the same  rights  it would  have if it were not
Trustee.  However,  in the  event  that the  Trustee  acquires  any  conflicting
interest it must  eliminate such conflict  within 90 days,  apply to the SEC for
permission to continue as trustee or resign. Any Agent may do the same with like
rights and duties. The Trustee is also subject to Sections 7.10 and 7.11 hereof.

SECTION 7.04......TRUSTEE'S DISCLAIMER.

                  The  Trustee  shall  not  be  responsible  for  and  makes  no
representation as to the validity or adequacy of this Indenture or the Notes, it
shall not be accountable for the Company's use of the proceeds from the Notes or
any  money  paid to the  Company  or upon  the  Company's  direction  under  any
provision  of  this  Indenture,  it  shall  not be  responsible  for  the use or
application  of any money  received by any Paying  Agent other than the Trustee,
and it shall not be  responsible  for any  statement  or  recital  herein or any
statement in the Notes or any other document in connection  with the sale of the
Notes  or   pursuant  to  this   Indenture   other  than  its   certificate   of
authentication.

SECTION 7.05......NOTICE OF DEFAULTS.

                  If a Default or Event of Default  occurs and is continuing and
if it is known to the  Trustee,  the  Trustee  shall  mail to Holders of Notes a
notice of the Default or Event of Default within 90 days after it occurs. Except
in the case of a  Default  or Event of  Default  in  payment  of  principal  of,
premium, if any, or interest on any Note, the Trustee may withhold the notice if
and so long as a committee of its Responsible  Officers in good faith determines
that withholding the notice is in the interests of the Holders of the Notes.

SECTION 7.06......REPORTS BY TRUSTEE TO HOLDERS OF THE NOTES.



                  Within 60 days  after  each May 15  beginning  with the May 15
following  the Issue  Date,  and for so long as Notes  remain  outstanding,  the
Trustee  shall mail to the Holders of the Notes a brief  report dated as of such
reporting  date that complies with TIA ss. 313(a) (but if no event  described in
TIA ss.  313(a) has occurred  within the twelve  months  preceding the reporting
date, no report need be transmitted). The Trustee also shall comply with TIA ss.
313(b)(2).  The Trustee  shall also  transmit by mail all reports as required by
TIA ss. 313(c).

                  A copy of  each  report  at the  time  of its  mailing  to the
Holders of Notes  shall be mailed to the Company and filed with the SEC and each
stock exchange on which the Notes are listed in accordance  with TIA ss. 313(d).
The Company shall  promptly  notify the Trustee when the Notes are listed on any
stock exchange or delisted therefrom.
<PAGE>

SECTION 7.07......COMPENSATION AND INDEMNITY.



                  The  Company  shall  pay to the  Trustee  from  time  to  time
reasonable  compensation  for its  acceptance  of this  Indenture  and  services
hereunder.  The  Trustee's  compensation  shall  not be  limited  by any  law on
compensation  of a trustee of an express trust.  The Company shall reimburse the
Trustee  promptly upon request for all  reasonable  disbursements,  advances and
expenses  incurred  or  made  by it in  addition  to the  compensation  for  its
services. Such expenses shall include the reasonable compensation, disbursements
and expenses of the Trustee's agents and counsel.

                  The Company shall  indemnify  the Trustee  against any and all
losses,  liabilities or expenses  incurred by it arising out of or in connection
with the  acceptance  or  administration  of its duties  under  this  Indenture,
including the costs and expenses of enforcing this Indenture against the Company
(including  this Section 7.07) and defending  itself  against any claim (whether
asserted  by the  Company or any Holder or any other  person)  or  liability  in
connection  with the  exercise  or  performance  of any of its  powers or duties
hereunder,  except to the  extent  any such loss,  liability  or expense  may be
attributable  to its  negligence  or bad faith.  The  Trustee  shall  notify the
Company  promptly of any claim for which it may seek  indemnity.  Failure by the
Trustee  to so  notify  the  Company  shall  not  relieve  the  Company  of  its
obligations hereunder.  The Company shall defend the claim and the Trustee shall
cooperate in the defense.  The Trustee may have separate counsel and the Company
shall pay the reasonable fees and expenses of such counsel. The Company need not
pay for any  settlement  made without its consent,  which  consent  shall not be
unreasonably withheld.

                  The  obligations  of the Company under this Section 7.07 shall
survive the satisfaction and discharge of this Indenture.

                  To secure the Company's  payment  obligations in this Section,
the Trustee  shall have a Lien prior to the Notes on all money or property  held
or  collected  by the Trustee,  except that held in trust to pay  principal  and
interest on  particular  Notes.  Such Lien shall  survive the  satisfaction  and
discharge of this Indenture.

                  When the Trustee incurs expenses or renders  services after an
Event of Default specified in Section 6.01(g) or (h) hereof occurs, the expenses
and the  compensation  for the services  (including the fees and expenses of its
agents and counsel) are intended to constitute expenses of administration  under
any Bankruptcy Law.

                  The  Trustee  shall  comply  with  the  provisions  of TIA ss.
313(b)(2) to the extent applicable.
<PAGE>

SECTION 7.08......REPLACEMENT OF TRUSTEE.

                  A resignation  or removal of the Trustee and  appointment of a
successor  Trustee  shall become  effective  only upon the  successor  Trustee's
acceptance of appointment as provided in this Section.

                  The  Trustee  may  resign  in  writing  at  any  time  and  be
discharged  from the trust  hereby  created by so  notifying  the  Company.  The
Holders of Notes of a majority in principal amount of the then outstanding Notes
may remove the Trustee by so  notifying  the Trustee and the Company in writing.
The Company may remove the Trustee if:

                    (a).....the  Trustee  fails  to  comply  with  Section  7.10
                         hereof;

                    (b).....the  Trustee is adjudged a bankrupt or an  insolvent
                         or an order for relief is entered  with  respect to the
                         Trustee under any Bankruptcy Law;

                    (c).....a  Custodian or public  officer  takes charge of the
                         Trustee or its property; or

                    (d).....the Trustee becomes incapable of acting.

                  If the Trustee resigns or is removed or if a vacancy exists in
the office of Trustee  for any  reason,  the Company  shall  promptly  appoint a
successor Trustee. Within one year after the successor Trustee takes office, the
Holders of a majority  in  principal  amount of the then  outstanding  Notes may
appoint a successor  Trustee to replace the successor  Trustee  appointed by the
Company.
                  If a successor  Trustee  does not take  office  within 30 days
after the retiring  Trustee  resigns or is removed,  the retiring  Trustee,  the
Company, or the Holders of Notes of at least 10% in principal amount of the then
outstanding  Notes may  petition,  at the expense of the  Company,  any court of
competent jurisdiction for the appointment of a successor Trustee.

                  If the Trustee,  after written request by any Holder of a Note
who has been a Holder of a Note for at least six  months,  fails to comply  with
Section  7.10,  such  Holder  of a Note may  petition  any  court  of  competent
jurisdiction  for the removal of the Trustee and the  appointment of a successor
Trustee.

                  A successor Trustee shall deliver a written  acceptance of its
appointment  to  the  retiring  Trustee  and  to  the  Company.  Thereupon,  the
resignation or removal of the retiring Trustee shall become  effective,  and the
successor  Trustee  shall have all the rights,  powers and duties of the Trustee
under  this  Indenture.  The  successor  Trustee  shall  mail  a  notice  of its
succession to Holders of the Notes. The retiring Trustee shall promptly transfer
all property held by it as Trustee to the successor  Trustee,  provided all sums
owing to the Trustee  hereunder  have been paid and subject to the Lien provided
for in Section 7.07 hereof.  Notwithstanding replacement of the Trustee pursuant
to this Section 7.08, the Company's  obligations under Section 7.07 hereof shall
continue for the benefit of the retiring Trustee.

SECTION 7.09......SUCCESSOR TRUSTEE BY MERGER, ETC.

                  If the  Trustee  consolidates,  merges or  converts  into,  or
transfers all or  substantially  all of its corporate trust business to, another
corporation,  the  successor  corporation  without  any further act shall be the
successor Trustee.
<PAGE>

SECTION 7.10......ELIGIBILITY; DISQUALIFICATION.

                  There  shall at all  times be a  Trustee  hereunder  that is a
corporation  organized and doing business under the laws of the United States of
America or of any state thereof that is  authorized  under such laws to exercise
corporate  trustee  power,  that is subject to  supervision  or  examination  by
federal or state  authorities and that has a combined  capital and surplus of at
least $100 million as set forth in its most recent  published  annual  report of
condition.

                  This  Indenture  shall always have a Trustee who satisfies the
requirements  of TIA ss.  310(a)(1),  (2) and (5). The Trustee is subject to TIA
ss. 310(b).

SECTION 7.11......PREFERENTIAL COLLECTION OF CLAIMS AGAINST COMPANY.



                  The  Trustee  is  subject  to TIA ss.  311(a),  excluding  any
creditor  relationship  listed in TIA ss. 311(b).  A Trustee who has resigned or
been removed shall be subject to TIA ss. 311(a) to the extent indicated therein.

SECTION 7.12......TRUSTEE'S APPLICATION FOR INSTRUCTIONS FROM THE COMPANY.



                  Any application by the Trustee for written  instructions  from
the Company may, at the option of the  Trustee,  set forth in writing any action
proposed to be taken or omitted by the Trustee under this Indenture and the date
on and/or  after  which such  action  shall be taken or such  omission  shall be
effective.  The Trustee shall not be liable for any action taken by, or omission
of, the Trustee in accordance with a proposal included in such application on or
after the date specified in such application  (which date shall not be less than
three Business Days after the date any officer of the Company actually  receives
such application, unless any such officer shall have consented in writing to any
earlier date) unless prior to taking any such action (or the  effective  date in
the case of an omission),  the Trustee shall have received written  instructions
in response to such application specifying the action to be taken or omitted.


<PAGE>

                                   ARTICLE 8.
                    LEGAL DEFEASANCE AND COVENANT DEFEASANCE



SECTION 8.01......OPTION TO EFFECT LEGAL DEFEASANCE OR COVENANT DEFEASANCE.

                  The  Company  may,  at the  option of its  Board of  Directors
evidenced by a resolution  set forth in an Officers'  Certificate,  at any time,
elect to have either  Section 8.02 or 8.03 hereof be applied to all  outstanding
Notes upon compliance with the conditions set forth below in this Article Eight.

SECTION 8.02......LEGAL DEFEASANCE AND DISCHARGE.

                  Upon the Company's  exercise  under Section 8.01 hereof of the
option  applicable  to this  Section  8.02,  the Company  shall,  subject to the
satisfaction  of the conditions  set forth in Section 8.04 hereof,  be deemed to
have been discharged from its obligations with respect to all outstanding  Notes
on the date the  conditions set forth below are satisfied  (hereinafter,  "Legal
Defeasance"). For this purpose, Legal Defeasance means that the Company shall be
deemed to have paid and  discharged the entire  Indebtedness  represented by the
outstanding Notes, which shall thereafter be deemed to be "outstanding" only for
the  purposes of Section  8.05 hereof and the other  Sections of this  Indenture
referred  to in (a)  and  (b)  below,  and  to  have  satisfied  all  its  other
obligations  under such Notes and this Indenture (and the Trustee,  on demand of
and  at  the  expense  of  the  Company,   shall  execute   proper   instruments
acknowledging the same), except for the following provisions which shall survive
until otherwise terminated or discharged hereunder: (a) the rights of Holders of
outstanding  Notes to receive  solely from the trust fund  described  in Section
8.04 hereof, and as more fully set forth in such Section, payments in respect of
the principal of, premium,  if any, and interest and Liquidated Damages, if any,
on such Notes when such  payments are due, (b) the  Company's  obligations  with
respect to such Notes under  Article 2 and Section 4.02 hereof,  (c) the rights,
powers, trusts, duties and immunities of the Trustee hereunder and the Company's
obligations  in  connection  therewith  and (d) this Article  Eight.  Subject to
compliance  with this Article  Eight,  the Company may exercise its option under
this Section 8.02 notwithstanding the prior exercise of its option under Section
8.03 hereof.

SECTION 8.03......COVENANT DEFEASANCE.



                  Upon the Company's  exercise  under Section 8.01 hereof of the
option  applicable  to this  Section  8.03,  the Company  shall,  subject to the
satisfaction  of the  conditions  set forth in Section 8.04 hereof,  be released
from its obligations under the covenants contained in Sections 4.07, 4.08, 4.09,
4.10,  4.11,  4.12,  4.13,  4.14,  4.15,  4.16,  4.17, 4.18 and 4.19 hereof with
respect to the outstanding  Notes on and after the date the conditions set forth
in Section 8.04 are  satisfied  (hereinafter,  "Covenant  Defeasance"),  and the
Notes  shall  thereafter  be deemed not  "outstanding"  for the  purposes of any
direction,   waiver,   consent  or  declaration  or  act  of  Holders  (and  the
consequences  of any  thereof)  in  connection  with such  covenants,  but shall
continue to be deemed  "outstanding" for all other purposes  hereunder (it being
understood  that  such  Notes  shall not be deemed  outstanding  for  accounting
purposes). For this purpose, Covenant Defeasance means that, with respect to the
outstanding  Notes,  the  Company  may omit to  comply  with and  shall  have no
liability in respect of any term,  condition or limitation set forth in any such
covenant,  whether directly or indirectly,  by reason of any reference elsewhere
herein to any such  covenant or by reason of any  reference in any such covenant
to any other  provision  herein or in any other  document  and such  omission to
comply shall not  constitute a Default or an Event of Default under Section 6.01
hereof, but, except as specified above, the remainder of this Indenture and such
Notes shall be unaffected  thereby.  In addition,  upon the  Company's  exercise
under Section 8.01 hereof of the option  applicable to this Section 8.03 hereof,
subject to the  satisfaction of the conditions set forth in Section 8.04 hereof,
Sections 6.01(d) through 6.01(f) hereof shall not constitute Events of Default.
<PAGE>

SECTION 8.04......CONDITIONS TO LEGAL OR COVENANT DEFEASANCE.



     The following  shall be the conditions to the application of either Section
     8.02 or 8.03 hereof to the outstanding Notes:

         In order to exercise either Legal Defeasance or Covenant Defeasance:

          (a).....the  Company must  irrevocably  deposit  with the Trustee,  in
trust,  for  the  benefit  of  the  Holders,  cash  in  United  States  dollars,
non-callable Government Securities, or a combination thereof, in such amounts as
will  be  sufficient,  in  the  opinion  of  a  nationally  recognized  firm  of
independent public  accountants,  to pay the principal of, premium,  if any, and
Liquidated  Damages, if any, and interest on the outstanding Notes on the stated
date for payment thereof or on the applicable  redemption  date, as the case may
be,  and the  Company  must  specify  whether  the Notes are being  defeased  to
maturity or to a particular redemption date;

          (b).....in  the case of an election  under  Section 8.02  hereof,  the
Company shall have  delivered to the Trustee an Opinion of Counsel in the United
States reasonably  acceptable to the Trustee confirming that (A) the Company has
received  from, or there has been published by, the Internal  Revenue  Service a
ruling or (B) since the Issue  Date,  there has been a change in the  applicable
federal  income tax law, in either case to the effect  that,  and based  thereon
such Opinion of Counsel shall confirm that, the Holders of the outstanding Notes
will not  recognize  income,  gain or loss for federal  income tax purposes as a
result of such Legal Defeasance and will be subject to federal income tax on the
same  amounts,  in the same  manner and at the same times as would have been the
case if such Legal Defeasance had not occurred;

          (c).....in  the case of an election  under  Section 8.03  hereof,  the
Company shall have  delivered to the Trustee an Opinion of Counsel in the United
States reasonably  acceptable to the Trustee  confirming that the Holders of the
outstanding Notes will not recognize income, gain or loss for federal income tax
purposes as a result of such Covenant  Defeasance and will be subject to federal
income  tax on the same  amounts,  in the same  manner  and at the same times as
would have been the case if such Covenant Defeasance had not occurred;

          (d).....no  Default or Event of Default  shall  have  occurred  and be
continuing on the date of such deposit (other than a Default or Event of Default
resulting from the incurrence of  Indebtedness  all or a portion of the proceeds
of which  will be used to  defease  the Notes  pursuant  to this  Article  Eight
concurrently  with such  incurrence)  or insofar as Sections  6.01(g) or 6.01(h)
hereof are concerned, at any time in the period ending on the 91st day after the
date of deposit;

          (e).....such Legal Defeasance or Covenant  Defeasance shall not result
in a breach  or  violation  of, or  constitute  a default  under,  any  material
agreement or instrument  (other than this Indenture) to which the Company or any
of  its  Subsidiaries  is a  party  or by  which  the  Company  or  any  of  its
Subsidiaries is bound;
<PAGE>

          (f).....the  Company shall have delivered to the Trustee an Opinion of
Counsel (which may be subject to customary exceptions) to the effect that on the
91st day  following  the  deposit,  the trust  funds  will not be subject to the
effect of any applicable bankruptcy, insolvency,  reorganization or similar laws
affecting creditors' rights generally;

          (g).....the  Company shall have  delivered to the Trustee an Officers'
Certificate stating that the deposit was not made by the Company with the intent
of  preferring  the Holders over any other  creditors of the Company or with the
intent of defeating,  hindering,  delaying or defrauding any other  creditors of
the Company or others; and

          (h).....the  Company shall have  delivered to the Trustee an Officers'
Certificate  and an  Opinion  of  Counsel,  each  stating  that  all  conditions
precedent  provided  for or relating  to the Legal  Defeasance  or the  Covenant
Defeasance have been complied with.

SECTION 8.05.  DEPOSITED  MONEY AND  GOVERNMENT  SECURITIES TO BE HELD IN TRUST;
OTHER MISCELLANEOUS PROVISIONS.



                  Subject to Section  8.06  hereof,  all money and  non-callable
Government  Securities  (including  the  proceeds  thereof)  deposited  with the
Trustee (or other qualifying trustee,  collectively for purposes of this Section
8.05,  the  "Trustee")  pursuant  to  Section  8.04  hereof  in  respect  of the
outstanding  Notes  shall  be held in  trust  and  applied  by the  Trustee,  in
accordance with the provisions of such Notes and this Indenture, to the payment,
either  directly or through any Paying Agent  (including  the Company  acting as
Paying Agent) as the Trustee may determine,  to the Holders of such Notes of all
sums due and to become due thereon in respect of principal, premium, if any, and
interest,  but such money need not be segregated  from other funds except to the
extent required by law.

                  The Company shall pay and  indemnify  the Trustee  against any
tax, fee or other charge imposed on or assessed against the cash or non-callable
Government Securities deposited pursuant to Section 8.04 hereof or the principal
and interest  received in respect  thereof other than any such tax, fee or other
charge which by law is for the account of the Holders of the outstanding Notes.

                  Anything   in   this    Article    Eight   to   the   contrary
notwithstanding,  the Trustee  shall  deliver or pay to the Company from time to
time  upon the  request  of the  Company  any money or  non-callable  Government
Securities  held by it as provided in Section 8.04 hereof which,  in the opinion
of a nationally recognized firm of independent public accountants expressed in a
written certification thereof delivered to the Trustee (which may be the opinion
delivered  under Section  8.04(a)  hereof),  are in excess of the amount thereof
that  would then be  required  to be  deposited  to effect an  equivalent  Legal
Defeasance or Covenant Defeasance.
<PAGE>

SECTION 8.06......REPAYMENT TO COMPANY.


                  Any money  deposited with the Trustee or any Paying Agent,  or
then held by the Company, in trust for the payment of the principal of, premium,
if any, or interest on any Note and remaining unclaimed for two years after such
principal,  and premium, if any, or interest has become due and payable shall be
paid to the  Company on its  request or (if then held by the  Company)  shall be
discharged from such trust; and the Holder of such Note shall  thereafter,  as a
secured  creditor,  look  only  to the  Company  for  payment  thereof,  and all
liability  of the Trustee or such Paying Agent with respect to such trust money,
and all  liability of the Company as trustee  thereof,  shall  thereupon  cease;
provided,  however, that the Trustee or such Paying Agent, before being required
to make  any such  repayment,  may at the  expense  of the  Company  cause to be
published  once,  in the New York Times and The Wall  Street  Journal  (national
edition),  notice  that such  money  remains  unclaimed  and that,  after a date
specified  therein,  which  shall not be less than 30 days from the date of such
notification or publication,  any unclaimed balance of such money then remaining
will be repaid to the Company.

SECTION 8.07......REINSTATEMENT.



                  If the  Trustee or Paying  Agent is unable to apply any United
States dollars or non-callable  Government Securities in accordance with Section
8.02 or 8.03  hereof,  as the case may be, by reason of any order or judgment of
any  court  or  governmental  authority  enjoining,   restraining  or  otherwise
prohibiting  such  application,   then  the  Company's  obligations  under  this
Indenture and the Notes shall be revived and reinstated as though no deposit had
occurred  pursuant to Section 8.02 or 8.03 hereof until such time as the Trustee
or Paying Agent is permitted to apply all such money in accordance  with Section
8.02 or 8.03 hereof, as the case may be; provided, however, that, if the Company
makes any  payment of  principal  of,  premium,  if any, or interest on any Note
following the reinstatement of its obligations,  the Company shall be subrogated
to the rights of the  Holders of such Notes to  receive  such  payment  from the
money held by the Trustee or Paying Agent.
<PAGE>

                                   ARTICLE 9.
                        AMENDMENT, SUPPLEMENT AND WAIVER



SECTION 9.01......WITHOUT CONSENT OF HOLDERS OF NOTES.



                  Notwithstanding  Section 9.02 of this  Indenture,  the Company
and the Trustee may amend or supplement  this  Indenture,  the Guarantees or the
Notes without the consent of any Holder of a Note:

                    (a).....to cure any ambiguity, defect or inconsistency;

                    (b).....to provide for  uncertificated  Notes in addition to
               or in place of  certificated  Notes or to alter the provisions of
               Article 2 hereof (including the related  definitions) in a manner
               that does not materially adversely affect any Holder;

                    (c).....to  provide for the assumption of the Company's or a
               Guarantor's  obligations  to  the  Holders  of  the  Notes  by  a
               successor to the Company or a Guarantor  pursuant to Article 5 or
               Article 10 hereof;

                    (d).....to make any change that would provide any additional
               rights or  benefits  to the Holders of the Notes or that does not
               adversely  affect the legal rights hereunder of any Holder of the
               Note; or

                    (e).....to  comply with  requirements of the SEC in order to
               effect or maintain the  qualification of this Indenture under the
               TIA.

                  Upon the request of the Company accompanied by a resolution of
its  Board  of  Directors  authorizing  the  execution  of any such  amended  or
supplemental  Indenture,  and  upon  receipt  by the  Trustee  of the  documents
described in Section 7.02  hereof,  the Trustee  shall join with the Company and
the  Guarantors  in the  execution  of any  amended  or  supplemental  Indenture
authorized  or permitted by the terms of this  Indenture and to make any further
appropriate  agreements and stipulations that may be therein contained,  but the
Trustee  shall not be  obligated  to enter  into such  amended  or  supplemental
Indenture that affects its own rights, duties or immunities under this Indenture
or otherwise.

SECTION 9.02......WITH CONSENT OF HOLDERS OF NOTES.



                  Except as provided below in this Section 9.02, the Company and
the Trustee may amend or supplement  this Indenture and the Notes may be amended
or  supplemented  with the  consent of the  Holders  of at least a  majority  in
principal  amount  of the  Notes  (including  Additional  Notes,  if  any)  then
outstanding voting as a single class (including,  without  limitation,  consents
obtained in  connection  with a tender offer or exchange  offer for, or purchase
of, the Notes),  and,  subject to Sections  6.04 and 6.07  hereof,  any existing
Default  or Event of  Default  (other  than a Default or Event of Default in the
payment of the principal of, premium, if any, or interest on the Notes, except a
payment  default  resulting  from an  acceleration  that has been  rescinded) or
compliance  with any provision of this Indenture or the Notes may be waived with
the  consent  of the  Holders  of a  majority  in  principal  amount of the then
outstanding Notes (including  Additional Notes, if any) voting as a single class
(including consents obtained in connection with a tender offer or exchange offer
for, or purchase of, the Notes). Section 2.08 hereof shall determine which Notes
are considered to be "outstanding" for purposes of this Section 9.02.
<PAGE>

                  Upon the request of the Company accompanied by a resolution of
its  Board  of  Directors  authorizing  the  execution  of any such  amended  or
supplemental  Indenture,  and  upon the  filing  with the  Trustee  of  evidence
satisfactory to the Trustee of the consent of the Holders of Notes as aforesaid,
and upon  receipt by the  Trustee of the  documents  described  in Section  7.02
hereof, the Trustee shall join with the Company in the execution of such amended
or supplemental Indenture unless such amended or supplemental Indenture directly
affects the Trustee's own rights,  duties or immunities  under this Indenture or
otherwise,  in which case the  Trustee may in its  discretion,  but shall not be
obligated to, enter into such amended or supplemental Indenture.

                  It shall not be  necessary  for the  consent of the Holders of
Notes under this  Section  9.02 to approve the  particular  form of any proposed
amendment or waiver,  but it shall be  sufficient  if such consent  approves the
substance thereof.

                  After an  amendment,  supplement  or waiver under this Section
becomes  effective,  the  Company  shall mail to the  Holders of Notes  affected
thereby a notice briefly  describing the  amendment,  supplement or waiver.  Any
failure of the Company to mail such notice,  or any defect  therein,  shall not,
however,  in any way  impair or  affect  the  validity  of any such  amended  or
supplemental  Indenture or waiver. Subject to Sections 6.04 and 6.07 hereof, the
Holders of a majority  in  aggregate  principal  amount of the Notes  (including
Additional  Notes, if any) then  outstanding  voting as a single class may waive
compliance  in a particular  instance by the Company with any  provision of this
Indenture or the Notes. However, without the consent of each Holder affected, an
amendment or waiver  under this Section 9.02 may not (with  respect to any Notes
held by a non-consenting Holder):

                    (a).....reduce  the principal  amount of Notes whose Holders
               must consent to an amendment, supplement or waiver;

                    (b).....reduce the principal of or change the fixed maturity
               of any Note or alter or waive any of the provisions  with respect
               to the  redemption  of the Notes  except as  provided  above with
               respect to Sections 3.09, 4.10 and 4.15 hereof;

                    (c).....reduce the rate of or change the time for payment of
               interest, including default interest, on any Note;

                    (d).....waive  a Default or Event of Default in the  payment
               of  principal  of or  premium,  if any,  or interest on the Notes
               (except a rescission of  acceleration of the Notes by the Holders
               of at least a majority in aggregate  principal amount of the then
               outstanding  Notes  (including  Additional  Notes,  if any) and a
               waiver  of  the  payment   default   that   resulted   from  such
               acceleration);

                    (e)  ....make  any Note  payable  in money  other  than that
               stated in the Notes;

                    (f).....make  any change in the provisions of this Indenture
               relating to waivers of past  Defaults or the rights of Holders of
               Notes to receive payments of principal of or premium,  if any, or
               interest on the Notes;

                    (g).....make any change in Section 6.04 or 6.07 hereof or in
               the foregoing amendment and
waiver provisions; or

                    (h).....waive a redemption  payment with respect to any Note
               (other than a payment required by Section 4.10 or 4.15 hereof).
<PAGE>

SECTION 9.03......COMPLIANCE WITH TRUST INDENTURE ACT.



                  Every  amendment or supplement to this  Indenture or the Notes
shall be set forth in a amended or supplemental Indenture that complies with the
TIA as then in effect.

SECTION 9.04......REVOCATION AND EFFECT OF CONSENTS.



                  Until an amendment,  supplement or waiver becomes effective, a
consent to it by a Holder of a Note is a  continuing  consent by the Holder of a
Note and every  subsequent  Holder of a Note or portion of a Note that evidences
the same debt as the consenting  Holder's Note,  even if notation of the consent
is not made on any Note. However, any such Holder of a Note or subsequent Holder
of a Note may revoke the consent as to its Note if the Trustee  receives written
notice of revocation before the date the waiver, supplement or amendment becomes
effective.  An amendment,  supplement or waiver becomes  effective in accordance
with its terms and thereafter binds every Holder.

SECTION 9.05......NOTATION ON OR EXCHANGE OF NOTES.

                  The  Trustee  may  place  an  appropriate  notation  about  an
amendment,  supplement  or  waiver  on any Note  thereafter  authenticated.  The
Company in exchange for all Notes may issue and the Trustee shall,  upon receipt
of an Authentication  Order,  authenticate new Notes that reflect the amendment,
supplement or waiver.

                  Failure to make the  appropriate  notation or issue a new Note
shall not  affect  the  validity  and effect of such  amendment,  supplement  or
waiver.

SECTION 9.06......TRUSTEE TO SIGN AMENDMENTS, ETC.

                  The Trustee shall sign any amended or  supplemental  Indenture
authorized pursuant to this Article Nine if the amendment or supplement does not
adversely affect the rights,  duties,  liabilities or immunities of the Trustee.
The Company may not sign an amendment or supplemental  Indenture until the Board
of Directors  approves it. In executing any amended or  supplemental  indenture,
the Trustee  shall be entitled to receive and  (subject to Section  7.01 hereof)
shall be fully protected in relying upon, in addition to the documents  required
by Section  11.04  hereof,  an Officer's  Certificate  and an Opinion of Counsel
stating  that  the  execution  of such  amended  or  supplemental  indenture  is
authorized or permitted by this Indenture.
<PAGE>

                                   ARTICLE 10.
                                   GUARANTEES



SECTION 10.01.....GUARANTEE.



                  Subject to this  Article  10, each of the  Guarantors  hereby,
jointly  and  severally,  unconditionally  guarantees  to each  Holder of a Note
authenticated and delivered by the Trustee and to the Trustee and its successors
and assigns,  irrespective of the validity and enforceability of this Indenture,
the Notes or the obligations of the Company  hereunder or thereunder,  that: (a)
the  principal of and  interest on the Notes will be promptly  paid in full when
due, whether at maturity, by acceleration, redemption or otherwise, and interest
on the overdue  principal of and interest on the Notes,  if any, if lawful,  and
all other  obligations of the Company to the Holders or the Trustee hereunder or
thereunder  will be promptly paid in full or performed,  all in accordance  with
the  terms  hereof  and  thereof;  and (b) in case of any  extension  of time of
payment or renewal of any Notes or any of such other obligations, that same will
be promptly paid in full when due or performed in  accordance  with the terms of
the  extension  or  renewal,  whether at stated  maturity,  by  acceleration  or
otherwise.  Failing  payment  when  due  of  any  amount  so  guaranteed  or any
performance so guaranteed for whatever  reason,  the Guarantors shall be jointly
and severally obligated to pay the same immediately.  Each Guarantor agrees that
this is a guarantee of payment and not a guarantee of collection.

                  The Guarantors hereby agree that their  obligations  hereunder
shall  be   unconditional,   irrespective   of  the   validity,   regularity  or
enforceability  of the Notes or this  Indenture,  the  absence  of any action to
enforce the same,  any waiver or consent by any Holder of the Notes with respect
to any provisions  hereof or thereof,  the recovery of any judgment  against the
Company,  any action to enforce the same or any other  circumstance  which might
otherwise  constitute a legal or equitable  discharge or defense of a guarantor.
Each Guarantor hereby waives diligence,  presentment,  demand of payment, filing
of claims with a court in the event of  insolvency or bankruptcy of the Company,
any right to require a proceeding first against the Company, protest, notice and
all demands  whatsoever and covenant that this Guarantee shall not be discharged
except by complete  performance  of the  obligations  contained in the Notes and
this Indenture.

                  If any  Holder  or the  Trustee  is  required  by any court or
otherwise to return to the Company,  the Guarantors or any  custodian,  trustee,
liquidator or other similar official acting in relation to either the Company or
the  Guarantors,  any amount paid by either to the Trustee or such Holder,  this
Guarantee,  to the extent  theretofore  discharged,  shall be reinstated in full
force and effect.

                  Each  Guarantor  agrees  that it shall not be  entitled to any
right of  subrogation  in relation to the Holders in respect of any  obligations
guaranteed  hereby until payment in full of all obligations  guaranteed  hereby.
Each Guarantor further agrees that, as between the Guarantors,  on the one hand,
and the Holders and the  Trustee,  on the other  hand,  (x) the  maturity of the
obligations guaranteed hereby may be accelerated as provided in Article 6 hereof
for the purposes of this  Guarantee,  notwithstanding  any stay,  injunction  or
other  prohibition  preventing  such  acceleration in respect of the obligations
guaranteed  hereby,  and (y) in the event of any  declaration of acceleration of
such obligations as provided in Article 6 hereof,  such obligations  (whether or
not due and payable)  shall  forthwith  become due and payable by the Guarantors
for the purpose of this Guarantee.  The Guarantors  shall have the right to seek
contribution from any non-paying Guarantor so long as the exercise of such right
does not impair the rights of the Holders under the Guarantee.
<PAGE>

SECTION 10.02.....LIMITATION ON GUARANTOR LIABILITY.



                  Each Guarantor,  and by its acceptance of Notes,  each Holder,
hereby  confirms that it is the intention of all such parties that the Guarantee
of such  Guarantor  not  constitute  a  fraudulent  transfer or  conveyance  for
purposes of Bankruptcy Law, the Uniform  Fraudulent  Conveyance Act, the Uniform
Fraudulent  Transfer  Act or any  similar  federal  or state  law to the  extent
applicable to any Guarantee. To effectuate the foregoing intention, the Trustee,
the Holders and the Guarantors hereby  irrevocably agree that the obligations of
such  Guarantor  under its Guarantee and this Article 10 shall be limited to the
maximum amount as will, after giving effect to such maximum amount and all other
contingent and fixed  liabilities of such Guarantor that are relevant under such
laws,  and  after  giving  effect to any  collections  from,  rights to  receive
contribution  from or payments  made by or on behalf of any other  Guarantor  in
respect of the obligations of such other Guarantor under this Article 10, result
in the  obligations  of such  Guarantor  under its Guarantee not  constituting a
fraudulent transfer or conveyance.

SECTION 10.03.....EXECUTION AND DELIVERY OF GUARANTEE.



                  To evidence its  Guarantee  set forth in Section  10.01,  each
Guarantor  hereby agrees that a notation of such Guarantee  substantially in the
form included in Exhibit E shall be endorsed by an Officer of such  Guarantor on
each Note  authenticated and made available for delivery by the Trustee and that
this Indenture shall be executed on behalf of such Guarantor by its President or
one of its Vice Presidents.

                  Each  Guarantor  hereby agrees that its Guarantee set forth in
Section 10.01 shall remain in full force and effect  notwithstanding any failure
to endorse on each Note a notation of such Guarantee.

                  If an Officer whose  signature is on this  Indenture or on the
Guarantee no longer holds that office at the time the Trustee  authenticates the
Note  on  which  a  Guarantee  is  endorsed,   the  Guarantee   shall  be  valid
nevertheless.

                  The delivery of any Note after the  authentication  thereof by
the Trustee, hereunder, shall constitute due delivery of the Guarantee set forth
in this Indenture on behalf of the Guarantors.

                  In the event  that the  Company  creates or  acquires  any new
Subsidiaries  subsequent  to the Issue Date, if required by Section 4.24 hereof,
the Company shall cause such Subsidiaries to execute supplemental  indentures to
this  Indenture and  Guarantees in accordance  with Section 4.24 hereof and this
Article 10, to the extent applicable.
<PAGE>

SECTION 10.04.....GUARANTORS MAY CONSOLIDATE, ETC., ON CERTAIN TERMS.



                  No  Guarantor  may  consolidate  with  or  merge  with or into
(whether or not such  Guarantor is the surviving  Person)  another  corporation,
Person or entity whether or not affiliated with such Guarantor unless:

                  (a) subject to Section 10.05  hereof,  the Person formed by or
surviving  any such  consolidation  or  merger  (if other  than such  Guarantor)
assumes  all  the  obligations  of such  Guarantor  pursuant  to a  supplemental
indenture in form and substance  reasonably  satisfactory to the Trustee,  under
the Notes,  the  Indenture  and the  Guarantee  on the terms set forth herein or
therein;

                    (b) immediately after giving effect to such transaction,  no
               Default or Event of Default exists;

                  (c) such  Guarantor,  or any Person formed by or surviving any
such  consolidation or merger,  would have  Consolidated Net Worth  (immediately
after  giving  effect  to  such  transaction),  equal  to or  greater  than  the
Consolidated Net Worth or such Guarantor  immediately preceding the transaction;
and

                  (d) the Company  would be permitted by virtue of the Company's
pro forma Fixed Charge Coverage Ratio,  immediately  after giving effect to such
transaction,  to incur at least $1.00 of additional Indebtedness pursuant to the
Fixed  Charge  Coverage  Ratio test set forth in the first  paragraph of Section
4.09 hereof.

                  In case of any such consolidation,  merger, sale or conveyance
and upon the  assumption by the successor  Person,  by  supplemental  indenture,
executed and delivered to the Trustee and  satisfactory  in form to the Trustee,
of the Guarantee endorsed upon the Notes and the due and punctual performance of
all of the  covenants and  conditions  of this  Indenture to be performed by the
Guarantor,  such successor  Person shall succeed to and be  substituted  for the
Guarantor  with the same effect as if it had been named  herein as a  Guarantor.
Such  successor  Person  thereupon  may  cause  to be  signed  any or all of the
Guarantees  to be  endorsed  upon  all of the  Notes  issuable  hereunder  which
theretofore  shall not have been  signed by the  Company  and  delivered  to the
Trustee.  All the Guarantees so issued shall in all respects have the same legal
rank  and  benefit  under  this  Indenture  as the  Guarantees  theretofore  and
thereafter  issued in accordance  with the terms of this Indenture as though all
of such Guarantees had been issued at the date of the execution hereof.

                  Except  as  set  forth  in  Articles  4  and  5  hereof,   and
notwithstanding  clauses (a) and (b) above,  nothing contained in this Indenture
or in any of the Notes shall prevent any  consolidation or merger of a Guarantor
with or into the  Company or another  Guarantor,  or shall  prevent  any sale or
conveyance of the property of a Guarantor as an entirety or  substantially as an
entirety to the Company or another Guarantor.
<PAGE>

SECTION 10.05.....RELEASES FOLLOWING SALE OF ASSETS.



                  In the  event  of a sale or  other  disposition  of all of the
assets of any Guarantor, by way of merger, consolidation or otherwise, or a sale
or other  disposition  of all of the Capital Stock of any  Guarantor,  then such
Guarantor  (in the  event  of a sale or  other  disposition,  by way of  merger,
consolidation  or otherwise,  of all of the Capital Stock of such  Guarantor) or
the  corporation  acquiring  the  property  (in the  event  of a sale  or  other
disposition of all or substantially all of the assets of such Guarantor) will be
released and relieved of any obligations under its Guarantee;  provided that the
Net Proceeds of such sale or other  disposition  are applied in accordance  with
the  applicable  provisions  of this  Indenture,  including  without  limitation
Section 4.10 hereof. Upon delivery by the Company to the Trustee of an Officers'
Certificate  and an Opinion  of  Counsel  to the effect  that such sale or other
disposition was made by the Company in accordance with the applicable provisions
of this Indenture, including without limitation Section 4.10 hereof, the Trustee
shall execute any documents reasonably required in order to evidence the release
of any Guarantor from its obligations under its Guarantee.

                  Any  Guarantor  not released  from its  obligations  under its
Guarantee  shall remain  liable for the full amount of principal of and interest
on the Notes and for the other obligations of any Guarantor under this Indenture
as provided in this Article 10.

                                   ARTICLE 11.
                                  MISCELLANEOUS



SECTION 11.01.....TRUST INDENTURE ACT CONTROLS.



                  If any  provision  of  this  Indenture  limits,  qualifies  or
conflicts with the duties  imposed by TIA ss.  318(c),  the imposed duties shall
control.
<PAGE>

SECTION 11.02.....NOTICES.



                  Any notice or communication  by the Company,  any Guarantor or
the Trustee to the others is duly given if in writing and delivered in Person or
mailed by first class mail (registered or certified,  return receipt requested),
telecopier  or overnight  air courier  guaranteeing  next day  delivery,  to the
others' address

                  If to the Company and/or any Guarantor:

                  Mrs. Fields' Original Cookies, Inc.
                  462 West Bearcat Drive
                  Salt Lake City, Utah 84115
                  Telecopier No.: (801) 463-2223
                  Attention:  Michael Ward

                  If to the Trustee:

                  The Bank of New York
                  101 Barclay Street, 21W
                  New York, New York 10286
                  Telecopier No.: (212) 815-5915
                  Attention:  Corporate Trust Administrator

                  The Company,  any  Guarantor or the Trustee,  by notice to the
others may designate additional or different addresses for subsequent notices or
communications.

                  All  notices  and  communications  (other  than  those sent to
Holders) shall be deemed to have been duly given: at the time delivered by hand,
if personally  delivered;  five Business Days after being deposited in the mail,
postage prepaid, if mailed; when receipt  acknowledged,  if telecopied;  and the
next Business Day after timely delivery to the courier, if sent by overnight air
courier guaranteeing next day delivery.

                  Any  notice or  communication  to a Holder  shall be mailed by
first class mail  certified  or  registered,  return  receipt  requested,  or by
overnight air courier guaranteeing next day delivery to its address shown on the
register kept by the  Registrar.  Any notice or  communication  shall also be so
mailed to any Person described in TIA ss. 313(c),  to the extent required by the
TIA.  Failure to mail a notice or  communication to a Holder or any defect in it
shall not affect its sufficiency with respect to other Holders.

                  If a notice or  communication is mailed in the manner provided
above within the time prescribed, it is duly given, whether or not the addressee
receives it.

                  If the Company mails a notice or communication to Holders,  it
shall mail a copy to the Trustee and each Agent at the same time.

SECTION 11.03.....COMMUNICATION BY HOLDERS OF NOTES WITH OTHER HOLDERS OF NOTES.

                  Holders may communicate  pursuant to TIA ss. 312(b) with other
Holders  with respect to their  rights  under this  Indenture or the Notes.  The
Company, the Trustee, the Registrar and anyone else shall have the protection of
TIA ss. 312(c).
<PAGE>

SECTION 11.04.....CERTIFICATE AND OPINION AS TO CONDITIONS PRECEDENT.



                  Upon any request or  application by the Company to the Trustee
to take any action  under  this  Indenture,  the  Company  shall  furnish to the
Trustee:

                  (a) an Officers'  Certificate in form and substance reasonably
satisfactory  to the Trustee  (which shall include the  statements  set forth in
Section  11.05  hereof)  stating  that,  in  the  opinion  of the  signers,  all
conditions  precedent  and  covenants,  if any,  provided for in this  Indenture
relating to the proposed action have been satisfied; and

                  (b) an Opinion of  Counsel  in form and  substance  reasonably
satisfactory  to the Trustee  (which shall include the  statements  set forth in
Section  11.05 hereof)  stating  that, in the opinion of such counsel,  all such
conditions precedent and covenants have been satisfied.

SECTION 11.05.....STATEMENTS REQUIRED IN CERTIFICATE OR OPINION.



                  Each  certificate or opinion with respect to compliance with a
condition or covenant  provided for in this Indenture  (other than a certificate
provided  pursuant to TIA ss. 314(a)(4)) shall comply with the provisions of TIA
ss. 314(e) and shall include:
                 
                    (a) a statement  that the Person making such  certificate or
               opinion has read such covenant or condition;

                  (b) a  brief  statement  as to the  nature  and  scope  of the
examination or investigation  upon which the statements or opinions contained in
such certificate or opinion are based;

                  (c) a statement that, in the opinion of such Person, he or she
has made such  examination  or  investigation  as is  necessary to enable him to
express an informed  opinion as to whether or not such covenant or condition has
been satisfied; and

                  (d) a  statement  as to whether or not, in the opinion of such
Person, such condition or covenant has been satisfied.

SECTION 11.06.....RULES BY TRUSTEE AND AGENTS.

                  The  Trustee may make  reasonable  rules for action by or at a
meeting of Holders.  The Registrar or Paying Agent may make reasonable rules and
set reasonable requirements for its functions.

SECTION 11.07.....NO  PERSONAL LIABILITY OF DIRECTORS,  OFFICERS,  EMPLOYEES AND
STOCKHOLDERS.


<PAGE>

                  No  past,  present  or  future  director,  officer,  employee,
incorporator or stockholder of the Company or any Guarantor, as such, shall have
any liability for any  obligations  of the Company or such  Guarantor  under the
Notes, the Guarantees,  this Indenture or for any claim based on, in respect of,
or by reason of, such obligations or their creation.  Each Holder by accepting a
Note waives and releases all such liability.  The waiver and release are part of
the consideration for issuance of the Notes.

SECTION 11.08.....GOVERNING LAW.

                  THE  INTERNAL LAW OF THE STATE OF NEW YORK SHALL GOVERN AND BE
USED TO CONSTRUE THIS  INDENTURE,  THE NOTES AND THE  GUARANTEES  WITHOUT GIVING
EFFECT TO  APPLICABLE  PRINCIPLES  OF  CONFLICTS  OF LAW TO THE EXTENT  THAT THE
APPLICATION OF THE LAWS OF ANOTHER JURISDICTION WOULD BE REQUIRED THEREBY.

SECTION 11.09.....NO ADVERSE INTERPRETATION OF OTHER AGREEMENTS.

                  This  Indenture  may  not  be  used  to  interpret  any  other
indenture,  loan or debt agreement of the Company or its  Subsidiaries or of any
other  Person.  Any such  indenture,  loan or debt  agreement may not be used to
interpret this Indenture.

SECTION 11.10.....SUCCESSORS.

                  All  agreements of the Company in this Indenture and the Notes
shall bind its successors. All agreements of the Trustee in this Indenture shall
bind its successors.

SECTION 11.11.....SEVERABILITY.



                  In case any provision in this  Indenture or in the Notes shall
be invalid, illegal or unenforceable,  the validity, legality and enforceability
of the  remaining  provisions  shall  not in any  way be  affected  or  impaired
thereby.

SECTION 11.12.....COUNTERPART ORIGINALS.



                  The parties  may sign any number of copies of this  Indenture.
Each signed copy shall be an original,  but all of them  together  represent the
same agreement.

SECTION 11.13.....TABLE OF CONTENTS, HEADINGS, ETC.



                  The Table of Contents,  Cross-Reference  Table and Headings of
the Articles and Sections of this Indenture  have been inserted for  convenience
of reference  only,  are not to be considered a part of this Indenture and shall
in no way modify or restrict any of the terms or provisions hereof.

                                                  [Signatures on following page]



<PAGE>



                                   SIGNATURES

Dated as of November 26, 1997

                                             MRS. FIELDS' ORIGINAL COOKIES, INC.


                                                                             BY:
                                                              Name: Larry Hodges
                                                  Title: Chief Executive Officer




                                                    THE MRS. FIELDS' BRAND, INC.





                                                                             BY:
                                                              Name: Larry Hodges
                                                  Title: Chief Executive Officer






Attest:

- -------------------------
Name:
Title:




                                                THE BANK OF NEW YORK, AS TRUSTEE


                                                                             BY:
                                                                           Name:
                                                                          Title:



<PAGE>


                                      A-11

                                    EXHIBIT A
                                 (Face of Note)



CUSIP/CINS        .........



101/8%[Series A] [Series B] Notes due 2004

     No. -----

                       Mrs. Fields' Original Cookies, Inc.

promises to pay to ........

or registered assigns,

the principal sum of ......

Dollars on December 1, 2004.

Interest Payment Dates:  June 1, and December 1

Record Dates:  May 15  and November 15

                                             MRS. FIELDS' ORIGINAL COOKIES, INC.


                                                                             BY:
                                                              Name: Larry Hodges
                                                  Title: Chief Executive Officer

                                                                          (SEAL)

This is one of the Global Notes referred to in the within-mentioned Indenture:

Dated:

The Bank of New York,
as Trustee

By:      ..................
     Authorized Signatory



<PAGE>



                                 (Back of Note)


                   101/8% [Series A] [Series B] Notes due 2004

THIS  GLOBAL  NOTE  IS HELD  BY THE  DEPOSITARY  (AS  DEFINED  IN THE  INDENTURE
GOVERNING THIS NOTE) OR ITS NOMINEE IN CUSTODY FOR THE BENEFIT OF THE BENEFICIAL
OWNERS HEREOF,  AND IS NOT  TRANSFERABLE  TO ANY PERSON UNDER ANY  CIRCUMSTANCES
EXCEPT THAT (I) THE TRUSTEE  MAY MAKE SUCH  NOTATIONS  HEREON AS MAY BE REQUIRED
PURSUANT  TO  SECTION  2.07 OF THE  INDENTURE,  (II)  THIS  GLOBAL  NOTE  MAY BE
EXCHANGED IN WHOLE BUT NOT IN PART PURSUANT TO SECTION 2.06(a) OF THE INDENTURE,
(III) THIS GLOBAL NOTE MAY BE DELIVERED TO THE TRUSTEE FOR CANCELLATION PURSUANT
TO SECTION 2.11 OF THE INDENTURE AND (IV) THIS GLOBAL NOTE MAY BE TRANSFERRED TO
A SUCCESSOR DEPOSITARY WITH THE PRIOR WRITTEN CONSENT OF THE COMPANY.

THIS  SECURITY (OR ITS  PREDECESSOR)  EVIDENCED  HEREBY HAS NOT BEEN  REGISTERED
UNDER THE U.S.  SECURITIES ACT OF 1933, AS AMENDED (THE "SECURITIES  ACT"), AND,
ACCORDINGLY,  MAY NOT BE OFFERED,  SOLD, PLEDGED OR OTHERWISE TRANSFERRED WITHIN
THE UNITED STATES OR TO, OR FOR THE ACCOUNT OR BENEFIT OF, U.S. PERSONS,  EXCEPT
AS SET  FORTH  BELOW.  BY ITS  ACQUISITION  HEREOF OR OF A  BENEFICIAL  INTEREST
HEREIN,  THE HOLDER (1)  REPRESENTS  THAT (A) IT IS A  "QUALIFIED  INSTITUTIONAL
BUYER" (AS DEFINED IN RULE 144A UNDER THE SECURITIES ACT) (A "QIB") OR (B) IT IS
AN INSTITUTIONAL  "ACCREDITED INVESTOR" (AS DEFINED IN RULE 501(A)(1),  (2), (3)
OR (7) OF REGULATION D UNDER THE SECURITIES ACT) (AN "IAI"),  (2) AGREES THAT IT
WILL NOT RESELL OR OTHERWISE TRANSFER THIS SECURITY EXCEPT (A) TO THE COMPANY OR
ANY OF ITS SUBSIDIARIES,  (B) TO A PERSON WHOM THE SELLER REASONABLY BELIEVES IS
A QIB  PURCHASING  FOR  ITS  OWN  ACCOUNT  OR  FOR  THE  ACCOUNT  OF A QIB  IN A
TRANSACTION  MEETING THE REQUIREMENTS OF RULE 144A UNDER THE SECURITIES ACT, (C)
IN AN OFFSHORE TRANSACTION IN COMPLIANCE WITH RULE 904 UNDER THE SECURITIES ACT,
(D) IN A TRANSACTION  MEETING THE  REQUIREMENTS OF RULE 144 UNDER THE SECURITIES
ACT, (E) TO AN IAI THAT, PRIOR TO SUCH TRANSFER,  FURNISHES THE TRUSTEE A SIGNED
LETTER  CONTAINING  CERTAIN  REPRESENTATIONS  AND  AGREEMENTS  RELATING  TO  THE
TRANSFER OF THIS  SECURITY  (THE FORM OF WHICH  LETTER CAN BE OBTAINED  FROM THE
TRUSTEE) AND, IF SUCH TRANSFER IS IN RESPECT OF AN AGGREGATE PRINCIPAL AMOUNT OF
NOTES LESS THAN $250,000,  AN OPINION OF COUNSEL  ACCEPTABLE TO THE COMPANY THAT
SUCH TRANSFER IS IN COMPLIANCE  WITH THE SECURITIES  ACT, (F) IN ACCORDANCE WITH
ANOTHER EXEMPTION FROM THE REGISTRATION  REQUIREMENTS OF THE SECURITIES ACT (AND
BASED UPON AN OPINION OF COUNSEL  ACCEPTABLE  TO THE COMPANY) OR (G) PURSUANT TO
AN EFFECTIVE REGISTRATION  STATEMENT,  AND, IN EACH CASE, IN ACCORDANCE WITH THE
APPLICABLE  SECURITIES  LAWS OF ANY  STATE OF THE  UNITED  STATES  OR ANY  OTHER
APPLICABLE  JURISDICTION  AND (3) AGREES THAT IT WILL  DELIVER TO EACH PERSON TO
WHOM THIS SECURITY OR AN INTEREST  HEREIN IS TRANSFERRED A NOTICE  SUBSTANTIALLY
TO THE EFFECT OF THIS LEGEND. AS USED HEREIN,  THE TERMS "OFFSHORE  TRANSACTION"
AND "UNITED  STATES" HAVE THE MEANINGS GIVEN TO THEM BY RULE 902 OF REGULATION S
UNDER THE  SECURITIES  ACT. THE  INDENTURE  CONTAINS A PROVISION  REQUIRING  THE
TRUSTEE TO REFUSE TO  REGISTER  ANY  TRANSFER OF THIS NOTE IN  VIOLATION  OF THE
FOREGOING.

                  Capitalized terms used herein shall have the meanings assigned
to them in the Indenture referred to below unless otherwise indicated.

                  1........INTEREST.  Mrs.  Fields'  Original  Cookies,  Inc., a
Delaware corporation (the "Company"),  promises to pay interest on the principal
amount of this Note at 101/8% per annum from  November  26, 1997 until  maturity
and  shall  pay  the  Liquidated  Damages,  if  any,  payable  pursuant  to  the
Registration  Rights Agreement  referred to below. The Company will pay interest
and Liquidated Damages,  if any,  semi-annually on June 1 and December 1 of each
year, or if any such day is not a Business Day, on the next succeeding  Business
Day (each an "Interest  Payment  Date").  Interest on the Notes will accrue from
the most recent date to which interest has been paid or, if no interest has been
paid, from the date of issuance;  provided that if there is no existing  Default
in the payment of interest,  and if this Note is authenticated  between a record
date  referred to on the face hereof and the next  succeeding  Interest  Payment
Date,  interest shall accrue from such next  succeeding  Interest  Payment Date;
provided,  further,  that the first Interest Payment Date shall be June 1, 1998.
The  Company  shall  pay  interest  (including  post-petition  interest  in  any
proceeding under any Bankruptcy Law) on overdue  principal and premium,  if any,
from time to time on demand at a rate that is 1% per annum in excess of the rate
then in effect; it shall pay interest (including  post-petition  interest in any
proceeding  under any Bankruptcy  Law) on overdue  installments  of interest and
Liquidated  Damages,  if any,  (without regard to any applicable  grace periods)
from time to time on demand at the same rate to the extent lawful. Interest will
be computed on the basis of a 360-day year of twelve 30-day months.
<PAGE>

                  2........METHOD  OF PAYMENT.  The Company will pay interest on
the Notes (except  defaulted  interest) and Liquidated  Damages,  if any, to the
Persons who are registered  Holders of Notes at the close of business on the May
15 or November 15 next preceding the Interest  Payment Date,  even if such Notes
are  cancelled  after such record date and on or before  such  Interest  Payment
Date,  except as  provided  in Section  2.12 of the  Indenture  with  respect to
defaulted  interest.  The Notes  will be payable as to  principal,  premium  and
Liquidated  Damages, if any, and interest at the office or agency of the Company
maintained  for such  purpose  within or without the City and State of New York,
or, at the option of the Company, payment of interest and Liquidated Damages, if
any, may be made by check mailed to the Holders at their  addresses set forth in
the  register  of  Holders,  and  provided  that  payment  by wire  transfer  of
immediately  available  funds will be required  with respect to principal of and
interest,  premium and Liquidated  Damages, if any, on, all Global Notes and all
other Notes the Holders of which shall have provided wire transfer  instructions
to the  Company  or the  Paying  Agent.  Such  payment  shall be in such coin or
currency  of the  United  States of  America  as at the time of payment is legal
tender for payment of public and private debts.

                  3........PAYING  AGENT AND REGISTRAR.  Initially,  The Bank of
New  York,  the  Trustee  under  the  Indenture,  will act as  Paying  Agent and
Registrar.  The Company may change any Paying Agent or Registrar  without notice
to any  Holder.  The  Company  or any of its  Subsidiaries  may act in any  such
capacity.

                  4........INDENTURE.  The  Company  issued  the Notes  under an
Indenture dated as of November 26, 1997 (the  "Indenture")  between the Company,
the Guarantors  and the Trustee.  The terms of the Notes include those stated in
the  Indenture  and those made part of the  Indenture  by reference to the Trust
Indenture Act of 1939, as amended (15 U.S. Code ss.ss. 77aaa-77bbbb).  The Notes
are subject to all such terms,  and Holders are  referred to the  Indenture  and
such Act for a statement of such terms. To the extent any provision of this Note
conflicts with the express  provisions of the  Indenture,  the provisions of the
Indenture  shall govern and be  controlling.  The Notes are  obligations  of the
Company limited to $200.0 million in aggregate principal amount.

                  5........OPTIONAL REDEMPTION.

                   (a).....Except  as set  forth  in  subparagraph  (b) of  this
Paragraph 5, the Company shall not have the option to redeem the Notes  pursuant
to this  Paragraph 5 prior to December 1, 2001.  Thereafter,  the Company  shall
have the option to redeem the Notes,  in whole or in part at any time,  upon not
less than 30 nor more than 60 days' notice,  in cash, at the  redemption  prices
(expressed as percentages of principal amount) set forth below, plus accrued and
unpaid  interest  and  Liquidated  Damages,  if any,  thereon to the  applicable
redemption  date,  if  redeemed  during the  twelve-month  period  beginning  on
December 1 of the years indicated below:

Year                                                          Percentage
2001........................................................  103.375%
2002........................................................  101.688%
2003 and thereafter.........................................  100.000%
                  (b)......Notwithstanding the provisions of subparagraph (a) of
this Paragraph 5, at any time prior to November 20, 2001, the Company may on any
one or  more  occasions  redeem  up to an  aggregate  of  35%  of the  aggregate
principal amount of Notes ever issued under this Indenture at a redemption price
equal to 110.125%  of the  principal  amount  thereof,  plus  accrued and unpaid
interest and Liquidated  Damages,  if any,  thereon to the redemption date, with
the net cash proceeds of one or more Public Equity  Offerings;  provided that at
least 65% in  aggregate  principal  amount of the Notes ever  issued  under this
Indenture  remains   outstanding   immediately  after  the  occurrence  of  such
redemption; and provided further that such redemption shall occur within 60 days
of the date of the closing of any such Public Equity Offering.
<PAGE>

                  6........MANDATORY REDEMPTION.

                  Except as set forth in  paragraph 7 below,  the Company  shall
not be required to make mandatory redemption payments with respect to the Notes.

                  7........REPURCHASE AT OPTION OF HOLDER.

                  (a)......If there is a Change of Control, the Company shall be
required to make an offer (a "Change of Control Offer") to repurchase all or any
part (equal to $1,000 or an integral multiple thereof) of each Holder's Notes at
a purchase  price equal to 101% of the aggregate  principal  amount thereof plus
accrued and unpaid interest and Liquidated Damages thereon,  if any, to the date
of repurchase  (the "Change of Control  Payment").  Within 60 days following any
Change of Control, the Company shall mail a notice to each Holder describing the
transaction or  transactions  that  constitute the Change of Control and setting
forth the  procedures  governing  the Change of Control Offer as required by the
Indenture.

                  (b)......If the Company or a Subsidiary  consummates any Asset
Sales,  within  five days of each date on which the  aggregate  amount of Excess
Proceeds  exceeds  $5.0  million,  the  Company  shall  commence an offer to all
Holders of Notes (as "Asset Sale Offer")  pursuant to the  Indenture to purchase
the maximum  principal  amount of Notes that may be purchased  out of the Excess
Proceeds at an offer price in cash in an amount  equal to 100% of the  principal
amount thereof plus accrued and unpaid interest and Liquidated  Damages thereon,
if any, to the date of repurchase,  in accordance  with the procedures set forth
in the  Indenture.  To the extent that the  aggregate  amount of Notes  tendered
pursuant  to an Asset Sale Offer is less than the Excess  Proceeds,  the Company
may use such remaining Excess Proceeds for general  corporate  purposes.  If the
aggregate  principal amount of Notes  surrendered by Holders thereof exceeds the
amount of Excess Proceeds, the Trustee shall select the Notes to be purchased on
a pro rata basis.  Holders of Notes that are the subject of an offer to purchase
will receive an Asset Sale Offer from the Company prior to any related  purchase
date and may elect to have such Notes  purchased by completing the form entitled
"Option of Holder to Elect Purchase" on the reverse of the Notes.

                  8........NOTICE  OF REDEMPTION.  Notice of redemption  will be
mailed at least 30 days but not more than 60 days before the redemption  date to
each Holder whose Notes are to be redeemed at its registered  address.  Notes in
denominations  larger  than  $1,000  may be  redeemed  in part but only in whole
multiples  of  $1,000,  unless  all of the  Notes  held  by a  Holder  are to be
redeemed. On and after the redemption date interest ceases to accrue on Notes or
portions thereof called for redemption.

                  9........DENOMINATIONS,  TRANSFER,  EXCHANGE. The Notes are in
registered  form  without  coupons  in  denominations  of  $1,000  and  integral
multiples of $1,000.  The transfer of Notes may be  registered  and Notes may be
exchanged  as  provided  in the  Indenture.  The  Registrar  and the Trustee may
require a Holder,  among other things, to furnish  appropriate  endorsements and
transfer  documents  and the  Company  may require a Holder to pay any taxes and
fees  required  by law or  permitted  by the  Indenture.  The  Company  need not
exchange or register the transfer of any Note or portion of a Note  selected for
redemption,  except for the  unredeemed  portion of any Note being  redeemed  in
part.  Also, the Company need not exchange or register the transfer of any Notes
for a period of 15 days before a selection of Notes to be redeemed or during the
period between a record date and the corresponding Interest Payment Date.
<PAGE>

                    10.......PERSONS  DEEMED OWNERS.  The registered Holder of a
               Note may be treated as its owner for all purposes.

                  11.......AMENDMENT,  SUPPLEMENT AND WAIVER. Subject to certain
exceptions,  the Indenture or the Notes may be amended or supplemented  with the
consent of the  Holders of at least a majority in  principal  amount of the then
outstanding  Notes  voting as a single  class  (including,  without  limitation,
consents  obtained in connection with a purchase of, or tender offer or exchange
offer for, Notes),  and any existing default or compliance with any provision of
the  Indenture  or the Notes may be waived  with the consent of the Holders of a
majority in principal  amount of the then  outstanding  Notes voting as a single
class  (including,  without  limitation,  consents obtained in connection with a
purchase of, or tender offer or exchange offer for, Notes).  Without the consent
of any  Holder of a Note,  the  Indenture,  the  Guarantees  or the Notes may be
amended or  supplemented  to cure any  ambiguity,  defect or  inconsistency,  to
provide for  uncertificated  Notes in  addition  to or in place of  certificated
Notes, to provide for the assumption of the Company's  obligations to Holders of
the Notes in case of a merger or  consolidation,  to make any change  that would
provide  any  additional  rights or benefits to the Holders of the Notes or that
does not  adversely  affect the legal  rights  under the  Indenture  of any such
Holder,  or to comply with the requirements of the Commission in order to effect
or maintain the qualification of the Indenture under the Trust Indenture Act.

                  12.......DEFAULTS AND REMEDIES. Events of Default include: (i)
default  for 30 days in the  payment  when due of  interest  on,  or  Liquidated
Damages,  if any, with respect to the Notes; (ii) default in payment when due of
principal of or premium,  if any, on the Notes, (iii) failure by the Company for
30 days to  comply  with any of its other  agreements  in the  Indenture  or the
Notes;  (iv) default  under any mortgage,  indenture or  instrument  under which
there  may  be  issued  or by  which  there  may be  secured  or  evidenced  any
Indebtedness  for moony borrowed by the Company or any of its  Subsidiaries  (or
the payment of which is  guaranteed  by the Company or any of its  Subsidiaries)
whether such Indebtedness or guarantee exists as of the date of the Indenture or
is created  after the date of the  Indenture,  which  default (A) is caused by a
failure to pay principal of or premium, if any, or interest on such Indebtedness
prior to the expiration of the grace period provided in such Indebtedness on the
date of such default (a "Payment Default") or (B) results in the acceleration of
such Indebtedness prior to its express maturity and, in each case, the principal
amount of any such Indebtedness, together with the principal amount of any other
such  Indebtedness  under which there has been a Payment Default or the maturity
of which has been so  accelerated,  aggregates $2.5 million or more; (v) failure
by the Company or any of its Subsidiaries to pay final judgments  aggregating in
excess of $2.5 million, which judgments are not paid, discharged or stayed for a
period of 60 days;  (vi) certain events of bankruptcy or insolvency with respect
to the Company or any of its Subsidiaries;  and (vii) except as permitted by the
Indenture,  any  Guarantee  shall  be  held  in any  judicial  proceeding  to be
unenforceable  or invalid or shall  cease for any reason to be in full force and
effect or any Guarantor, or any Person acting on behalf of any Guarantor,  shall
deny or disaffirm its obligations under its Guarantee.
<PAGE>

                  If any Event of Default occurs and is continuing,  the Trustee
or the Holders of at least 25% in principal amount of the then outstanding Notes
may declare all the Notes to be due and payable immediately. Notwithstanding the
foregoing,  in the case of an Event of Default  arising from  certain  events of
bankruptcy  or  insolvency,   with  respect  to  the  Company,  any  Significant
Subsidiary or any group of Subsidiaries that, taken together, would constitute a
Significant  Subsidiary,  all  outstanding  Notes will  become  due and  payable
without  further action or notice.  Holders may not enforce the Indenture or the
Notes  except as  provided  in the  Indenture.  Subject to certain  limitations,
Holders of a majority  in  principal  amount of the then  outstanding  Notes may
direct the  Trustee  in its  exercise  of any trust or power.  The  Trustee  may
withhold from Holders of the Notes notice of any continuing  Default or Event of
Default  (except  a Default  or Event of  Default  relating  to the  payment  of
principal or  interest) if it  determines  that  withholding  notice is in their
interest.  The Holders of a majority in aggregate  principal amount of the Notes
then outstanding by notice to the Trustee may on behalf of the Holders of all of
the Notes waive any  existing  Default or Event of Default and its  consequences
under the  Indenture  except a  continuing  Default  or Event of  Default in the
payment of interest on, or the principal of, the Notes.  The Company is required
to deliver to the Trustee  annually a statement  regarding  compliance  with the
Indenture,  and the Company is required  upon  becoming  aware of any Default or
Event of Default, to deliver to the Trustee a statement  specifying such Default
or Event of Default.

                  13.......TRUSTEE  DEALINGS WITH COMPANY.  The Trustee,  in its
individual or any other  capacity,  may make loans to, accept deposits from, and
perform services for the Company or its Affiliates,  and may otherwise deal with
the Company or its Affiliates, as if it were not the Trustee.

                  14.......NO  RECOURSE  AGAINST  OTHERS.  A director,  officer,
employee,  incorporator or stockholder,  of the Company, as such, shall not have
any  liability  for any  obligations  of the  Company  under  the  Notes  or the
Indenture  or for any claim  based  on, in  respect  of, or by reason  of,  such
obligations  or their  creation.  Each  Holder by  accepting  a Note  waives and
releases  all  such   liability.   The  waiver  and  release  are  part  of  the
consideration for the issuance of the Notes.

               15.......AUTHENTICATION.  This  Note  shall  not be  valid  until
          authenticated   by  the  manual   signature   of  the  Trustee  or  an
          authenticating agent.

                  16.......ABBREVIATIONS. Customary abbreviations may be used in
the name of a Holder or an assignee, such as: TEN COM (= tenants in common), TEN
ENT (=  tenants  by the  entireties),  JT TEN (=  joint  tenants  with  right of
survivorship and not as tenants in common),  CUST (= Custodian),  and U/G/M/A (=
Uniform Gifts to Minors Act).

                  17.......ADDITIONAL  RIGHTS OF  HOLDERS OF  RESTRICTED  GLOBAL
NOTES AND RESTRICTED  DEFINITIVE  NOTES.  In addition to the rights  provided to
Holders of Notes under the  Indenture,  Holders of  Restricted  Global Notes and
Restricted  Definitive  Notes  shall  have all the  rights  set forth in the A/B
Exchange  Registration  Rights Agreement dated as of November 26, 1997,  between
the  Company  and  the  parties  named  on  the  signature  pages  thereof  (the
"Registration Rights Agreement").

                  18.......CUSIP   NUMBERS.   Pursuant   to   a   recommendation
promulgated by the Committee on Uniform Security Identification  Procedures, the
Company has caused CUSIP  numbers to be printed on the Notes and the Trustee may
use CUSIP  numbers in notices of  redemption  as a  convenience  to Holders.  No
representation  is made as to the accuracy of such numbers  either as printed on
the Notes or as contained in any notice of redemption and reliance may be placed
only on the other identification numbers placed thereon.



<PAGE>


                  The Company will  furnish to any Holder upon  written  request
and  without  charge a copy of the  Indenture  and/or  the  Registration  Rights
Agreement. Requests may be made to:

                  Mrs. Fields' Original Cookies, Inc.
                  462 West Bearcat Drive
                  Salt Lake City, Utah, 84115
                  Attention: Treasurer


<PAGE>


                                 ASSIGNMENT FORM

To assign  this Note,  fill in the form below:  (I) or (we) assign and  transfer
this Note to



- ------------------------------------------------------------------
                  (Insert assignee's soc. sec. or tax I.D. no.)


- -------------------------------------------------------------------

- -------------------------------------------------------------------

- -------------------------------------------------------------------

- -------------------------------------------------------------------
(Print or type assignee's name, address and zip code)

and irrevocably appoint....
to  transfer  this Note on the books of the  Company.  The agent may  substitute
another to act for him.






Date:    ......... ........                          Your Signature:
     -------------
(Sign exactly as your name appears on the
Note)

Signature Guarantee.1





<PAGE>


                       OPTION OF HOLDER TO ELECT PURCHASE

If you want to elect to have this Note  purchased  by the  Company  pursuant  to
Section 4.10 or 4.15 of the Indenture, check the box below:

   [GRAPHIC OMITTED] Section 4.10              [GRAPHIC OMITTED] Section 4.15

                  If you want to elect to have only  part of the Note  purchased
by the Company pursuant to Section 4.10 or Section 4.15 of the Indenture,  state
the amount you elect to have purchased: $________





Date:    ......... ........                          Your Signature:
     -------------
                                       (Sign exactly as your name appears on the
                                                                           Note)

                                                      Tax Identification No:
SIGNATURE GUARANTEE.2



<PAGE>
<TABLE>
<CAPTION>


              SCHEDULE OF EXCHANGES OF INTERESTS IN THE GLOBAL NOTE

                  The  following  exchanges of a part of this Global Note for an
interest in another Global Note or for a Definitive Note, or exchanges of a part
of another  Global Note or Definitive  Note for an interest in this Global Note,
have been made:

<S>                      <C>                    <C>                      <C>                   <C>
                                                                         Principal Amount
                        Amount of decrease in  Amount of increase in            of
                          Principal Amount        Principal Amount       this Global Note         Signature of
                                 of                      of                  following         authorized officer
                          this Global Note        this Global Note         such decrease       of Trustee or Note
   Date of Exchange                                                        (or increase)            Custodian



</TABLE>


<PAGE>


                                       B-4


                                       B-1

                                    EXHIBIT B


                         FORM OF CERTIFICATE OF TRANSFER

  Mrs. Fields' Original Cookies, Inc.
  462 West Bearcat Drive
  Salt Lake City, Utah 84115

The Bank of New York
101 Barclay Street, 21W
New York, New York 10286

Re: 101/8% Notes due 2004 of Mrs. Fields' Original Cookies, Inc.

                  Reference  is  hereby  made  to  the  Indenture,  dated  as of
November 26, 1997 (the  "Indenture"),  between Mrs.  Fields'  Original  Cookies,
Inc.,  as  issuer  (the  "Company"),  and The  Bank  of New  York,  as  trustee.
Capitalized  terms used but not defined  herein shall have the meanings given to
them in the Indenture.

                  ______________,   (the  "Transferor")  owns  and  proposes  to
transfer the Note[s] or interest in such Note[s] specified in Annex A hereto, in
the  principal  amount  of  $___________  in  such  Note[s]  or  interests  (the
"Transfer"),  to __________ (the "Transferee"),  as further specified in Annex A
hereto. In connection with the Transfer, the Transferor hereby certifies that:

[CHECK ALL THAT APPLY]

1.  Check if Transferee will take delivery of a beneficial interest in the
Global Note or a Definitive  Note  Pursuant to Rule 144A.  The Transfer is being
effected  pursuant to and in  accordance  with Rule 144A under the United States
Securities Act of 1933, as amended (the "Securities Act"), and, accordingly, the
Transferor hereby further  certifies that the beneficial  interest or Definitive
Note is being  transferred to a Person that the Transferor  reasonably  believed
and believes is purchasing  the beneficial  interest or Definitive  Note for its
own  account,  or for one or more  accounts  with  respect to which such  Person
exercises sole investment discretion, and such Person and each such account is a
"qualified institutional buyer" within the meaning of Rule 144A in a transaction
meeting the  requirements  of Rule 144A and such Transfer is in compliance  with
any applicable blue sky securities laws of any state of the United States.  Upon
consummation  of the  proposed  Transfer  in  accordance  with the  terms of the
Indenture,  the  transferred  beneficial  interest  or  Definitive  Note will be
subject to the  restrictions  on transfer  enumerated  in the Private  Placement
Legend  printed  on the  Global  Note  and/or  the  Definitive  Note  and in the
Indenture and the Securities Act.

2.  Check if Transferee  will take delivery of a Definitive  Note pursuant
to  Regulation S. The Transfer is being  effected  pursuant to and in accordance
with  Rule 903 or Rule 904  under  the  Securities  Act  and,  accordingly,  the
Transferor hereby further certifies that (i) the Transfer is not being made to a
person in the United  States  and (x) at the time the buy order was  originated,
the Transferee  was outside the United States or such  Transferor and any Person
acting on its behalf  reasonably  believed and believes that the  Transferee was
outside the United States or (y) the  transaction was executed in, on or through
the  facilities  of a  designated  offshore  securities  market and neither such
Transferor  nor any Person acting on its behalf knows that the  transaction  was
prearranged with a buyer in the United States,  (ii) no directed selling efforts
have been  made in  contravention  of the  requirements  of Rule  903(b) or Rule
904(b) of Regulation S under the Securities  Act,  (iii) the  transaction is not
part  of a  plan  or  scheme  to  evade  the  registration  requirements  of the
Securities  Act and (iv) if the  proposed  transfer  is being  made prior to the
expiration of the  Restricted  Period,  the transfer is not being made to a U.S.
Person or for the  account or benefit of a U.S.  Person  (other  than an Initial
Purchaser).  Upon  consummation of the proposed  transfer in accordance with the
terms of the Indenture,  the transferred  beneficial interest or Definitive Note
will be  subject to the  restrictions  on  Transfer  enumerated  in the  Private
Placement  Legend  printed on the  Definitive  Note and in the Indenture and the
Securities Act.
<PAGE>

3.  Check and complete if  Transferee  will take  delivery of a beneficial
interest in a Definitive  Note pursuant to any provision of the  Securities  Act
other  than  Rule  144A or  Regulation  S. The  Transfer  is being  effected  in
compliance with the transfer restrictions  applicable to beneficial interests in
Restricted  Global Notes and Restricted  Definitive Notes and pursuant to and in
accordance  with the Securities Act and any applicable  blue sky securities laws
of any state of the United States, and accordingly the Transferor hereby further
certifies that (check one):

               (a).....  such Transfer is being effected  pursuant to and
          in accordance with Rule 144 under the Securities Act;

                                       or

               (b)...... such Transfer is being effected to the Company or
          a subsidiary thereof;

                                       or

               (c)......  such Transfer is being  effected  pursuant to an
          effective  registration  statement  under  the  Securities  Act and in
          compliance with the prospectus delivery requirements of the Securities
          Act;

                                       or

               (d)......  such   Transfer   is  being   effected   to  an
          Institutional  Accredited  Investor and pursuant to an exemption  from
          the  registration  requirements  of the Securities Act other than Rule
          144A,  Rule  144 or  Rule  904,  and  the  Transferor  hereby  further
          certifies that it has not engaged in any general  solicitation  within
          the meaning of Regulation D under the  Securities Act and the Transfer
          complies  with the  transfer  restrictions  applicable  to  Restricted
          Definitive Notes and the requirements of the exemption claimed,  which
          certification  is  supported  by  (1) a  certificate  executed  by the
          Transferee  in the form of Exhibit C to the  Indenture and (2) if such
          Transfer is in respect of a  principal  amount of Notes at the time of
          transfer of less than $250,000,  has attached to this  certification),
          to the effect that such Transfer is in compliance  with the Securities
          Act. Upon consummation of the proposed transfer in accordance with the
          terms  of the  Indenture,  the  transferred  Definitive  Note  will be
          subject to the  restrictions  on  transfer  enumerated  in the Private
          Placement  Legend printed on the Definitive Notes and in the Indenture
          and the Securities Act.

4.  Check if Transferee will take delivery of a beneficial  interest in an
Unrestricted Global Note or of an Unrestricted Definitive Note.

               (a)...... Check if Transfer  is pursuant to Rule 144.  (i)
          The Transfer is being effected pursuant to and in accordance with Rule
          144 under  the  Securities  Act and in  compliance  with the  transfer
          restrictions  contained in the Indenture and any  applicable  blue sky
          securities  laws of any  state  of the  United  States  and  (ii)  the
          restrictions  on transfer  contained in the  Indenture and the Private
          Placement Legend are not required in order to maintain compliance with
          the  Securities  Act. Upon  consummation  of the proposed  Transfer in
          accordance with the terms of the Indenture, the transferred beneficial
          interest  or  Definitive  Note  will  no  longer  be  subject  to  the
          restrictions on transfer  enumerated in the Private  Placement  Legend
          printed on the Restricted Global Notes, on Restricted Definitive Notes
          and in the Indenture.
<PAGE>

               (b)......  Check if Transfer is Pursuant to  Regulation  S.
          (i) The Transfer is being effected  pursuant to and in accordance with
          Rule 903 or Rule 904 under the Securities  Act and in compliance  with
          the  transfer   restrictions   contained  in  the  Indenture  and  any
          applicable  blue sky securities laws of any state of the United States
          and (ii) the  restrictions on transfer  contained in the Indenture and
          the  Private  Placement  Legend are not  required in order to maintain
          compliance with the Securities Act. Upon  consummation of the proposed
          Transfer  in  accordance   with  the  terms  of  the  Indenture,   the
          transferred  beneficial  interest or Definitive Note will no longer be
          subject to the  restrictions  on  transfer  enumerated  in the Private
          Placement Legend printed on the Restricted Global Notes, on Restricted
          Definitive Notes and in the Indenture.

               (c)...... Check if Transfer is Pursuant to Other Exemption.
          (i) The Transfer is being effected  pursuant to and in compliance with
          an exemption from the registration  requirements of the Securities Act
          other than Rule 144, Rule 903 or Rule 904 and in  compliance  with the
          transfer  restrictions  contained in the Indenture and any  applicable
          blue sky  securities  laws of any State of the United  States and (ii)
          the  restrictions  on  transfer  contained  in the  Indenture  and the
          Private  Placement  Legend  are not  required  in  order  to  maintain
          compliance with the Securities Act. Upon  consummation of the proposed
          Transfer  in  accordance   with  the  terms  of  the  Indenture,   the
          transferred beneficial interest or Definitive Note will not be subject
          to the  restrictions on transfer  enumerated in the Private  Placement
          Legend printed on the Restricted Global Notes or Restricted Definitive
          Notes and in the Indenture.

                  This certificate and the statements  contained herein are made
for your benefit and the benefit of the Company.


 ...........................    ...........................   [Insert   Name   of
Transferor]



 ........................... By: ___
- -----------------------------------
Name:
Title:

Dated:            


<PAGE>



                       ANNEX A TO CERTIFICATE OF TRANSFER

1.       The Transferor owns and proposes to transfer the following:

                            [CHECK ONE OF (a) OR (b)]

         (a)      a beneficial interest in the:

                            Global Note (CUSIP          ), or

         (b)        a Restricted Definitive Note.

2. After the Transfer the Transferee will hold:

                         [CHECK ONE OF (a), (b) or (c)]

                  (a)      a beneficial interest in the:

                           (i)        Global Note (CUSIP         ), or
                           (ii)       Unrestricted Global Note (CUSIP; or
                  (b)       a Restricted Definitive Note; or

                  (c)       an Unrestricted Definitive Note,

              in accordance with the terms of the Indenture.


<PAGE>


                                       C-3


                                       C-1

                                    EXHIBIT C
                         FORM OF CERTIFICATE OF EXCHANGE


  Mrs. Fields' Original Cookies, Inc.
  462 West Bearcat Drive
  Salt Lake City, Utah 84115

The Bank of New York
101 Barclay Street, 21W
New York, New York 10286

Re:   101/8%   Notes  due  2004  of  Mrs.   Fields'   Original   Cookies,   Inc.
(CUSIP______________)


                  Reference  is  hereby  made  to  the  Indenture,  dated  as of
November 26, 1997 (the  "Indenture"),  between Mrs.  Fields'  Original  Cookies,
Inc.,  as  issuer  (the  "Company"),  and The  Bank  of New  York,  as  trustee.
Capitalized  terms used but not defined  herein shall have the meanings given to
them in the Indenture.

                  ____________,  (the "Owner") owns and proposes to exchange the
Note[s] or interest in such Note[s] specified herein, in the principal amount of
$____________ in such Note[s] or interests (the "Exchange").  In connection with
the Exchange, the Owner hereby certifies that:

     1. Exchange of  Restricted  Definitive  Notes or Beneficial  Interests in a
     Restricted  Global Note for  Unrestricted  Definitive  Notes or  Beneficial
     Interests in an Unrestricted Global Note

               (a)  Check if  Exchange is from  beneficial  interest in a
          Restricted  Global  Note to  beneficial  interest  in an  Unrestricted
          Global Note. In connection with the Exchange of the Owner's beneficial
          interest in a Restricted  Global Note for a beneficial  interest in an
          Unrestricted  Global  Note in an equal  principal  amount,  the  Owner
          hereby certifies (i) the beneficial interest is being acquired for the
          Owner's own account  without  transfer,  (ii) such  Exchange  has been
          effected in compliance  with the transfer  restrictions  applicable to
          the Global  Notes and  pursuant to and in  accordance  with the United
          States  Securities  Act of 1933,  as amended (the  "Securities  Act"),
          (iii) the restrictions on transfer  contained in the Indenture and the
          Private  Placement  Legend  are not  required  in  order  to  maintain
          compliance with the Securities Act and (iv) the beneficial interest in
          an  Unrestricted  Global Note is being acquired in compliance with any
          applicable blue sky securities laws of any state of the United States.
<PAGE>

               (b)  Check if  Exchange is from  beneficial  interest in a
          Restricted Global Note to Unrestricted  Definitive Note. In connection
          with the Exchange of the Owner's  beneficial  interest in a Restricted
          Global Note for an  Unrestricted  Definitive  Note,  the Owner  hereby
          certifies (i) the  Definitive  Note is being  acquired for the Owner's
          own account without transfer,  (ii) such Exchange has been effected in
          compliance with the transfer restrictions applicable to the Restricted
          Global Notes and  pursuant to and in  accordance  with the  Securities
          Act, (iii) the restrictions on transfer contained in the Indenture and
          the  Private  Placement  Legend are not  required in order to maintain
          compliance  with the Securities  Act and (iv) the  Definitive  Note is
          being acquired in compliance  with any applicable  blue sky securities
          laws of any state of the United States.

               (c)  Check if Exchange is from  Restricted  Definitive Note
          to beneficial  interest in an Unrestricted  Global Note. In connection
          with  the  Owner's  Exchange  of a  Restricted  Definitive  Note for a
          beneficial  interest in an Unrestricted  Global Note, the Owner hereby
          certifies  (i) the  beneficial  interest  is  being  acquired  for the
          Owner's own account  without  transfer,  (ii) such  Exchange  has been
          effected in compliance  with the transfer  restrictions  applicable to
          Restricted Definitive Notes and pursuant to and in accordance with the
          Securities Act, (iii) the  restrictions  on transfer  contained in the
          Indenture and the Private  Placement  Legend are not required in order
          to maintain compliance with the Securities Act and (iv) the beneficial
          interest is being acquired in compliance  with any applicable blue sky
          securities laws of any state of the United States.

               (d) Check if Exchange is from  Restricted  Definitive Note
          to  Unrestricted  Definitive  Note.  In  connection  with the  Owner's
          Exchange  of  a  Restricted   Definitive   Note  for  an  Unrestricted
          Definitive  Note,  the Owner  hereby  certifies  (i) the  Unrestricted
          Definitive  Note is being acquired for the Owner's own account without
          transfer,  (ii) such Exchange has been effected in compliance with the
          transfer  restrictions  applicable to Restricted  Definitive Notes and
          pursuant  to and in  accordance  with the  Securities  Act,  (iii) the
          restrictions  on transfer  contained in the  Indenture and the Private
          Placement Legend are not required in order to maintain compliance with
          the Securities Act and (iv) the Unrestricted  Definitive Note is being
          acquired in compliance with any applicable blue sky securities laws of
          any state of the United States.

     2.  Exchange of  Restricted  Definitive  Notes or  Beneficial  Interests in
     Restricted  Global  Notes for  Restricted  Definitive  Notes or  Beneficial
     Interests in Restricted Global Notes
<PAGE>

               (a)   Check if  Exchange is from  beneficial  interest in a
          Restricted  Global Note to Restricted  Definitive  Note. In connection
          with the Exchange of the Owner's  beneficial  interest in a Restricted
          Global Note for a Restricted  Definitive  Note with an equal principal
          amount, the Owner hereby certifies that the Restricted Definitive Note
          is being acquired for the Owner's own account without  transfer.  Upon
          consummation of the proposed  Exchange in accordance with the terms of
          the Indenture,  the Restricted Definitive Note issued will continue to
          be subject to the  restrictions on transfer  enumerated in the Private
          Placement Legend printed on the Restricted  Definitive Note and in the
          Indenture and the Securities Act.

               (b)  Check if Exchange is from  Restricted  Definitive Note
          to beneficial interest in a Restricted Global Note. In connection with
          the  Exchange  of  the  Owner's  Restricted   Definitive  Note  for  a
          beneficial  interest  in the  Global  Note,  with an  equal  principal
          amount,  the Owner hereby  certifies  (i) the  beneficial  interest is
          being acquired for the Owner's own account  without  transfer and (ii)
          such  Exchange  has been  effected  in  compliance  with the  transfer
          restrictions applicable to the Restricted Global Notes and pursuant to
          and in accordance  with the Securities Act, and in compliance with any
          applicable blue sky securities laws of any state of the United States.
          Upon  consummation  of the proposed  Exchange in  accordance  with the
          terms of the Indenture, the beneficial interest issued will be subject
          to the  restrictions on transfer  enumerated in the Private  Placement
          Legend  printed  on the  relevant  Restricted  Global  Note and in the
          Indenture and the Securities Act.



<PAGE>


                  This certificate and the statements  contained herein are made
for your benefit and the benefit of the Company.


 ......... -----------------------------------
[Insert Name of Owner]


 ......... By: _______________________________
Name:
Title:

Dated: ________________, ____


<PAGE>


                                       D-3


                                       D-1

                                    EXHIBIT D

                            FORM OF CERTIFICATE FROM
                   ACQUIRING INSTITUTIONAL ACCREDITED INVESTOR

  Mrs. Fields' Original Cookies, Inc.
  462 West Bearcat Drive
  Salt Lake City, Utah 84115

The Bank of New York
101 Barclay Street, 21W
New York, New York 10286

     Re: 101/8% Notes due 2004 of Mrs. Fields' Original Cookies, Inc.

     Reference  is hereby made to the  Indenture,  dated as of November 26, 1997
     (the "Indenture"),  between Mrs. Fields' Original Cookies,  Inc., as issuer
     (the "Company"),  and The Bank of New York, as trustee.  Capitalized  terms
     used but not defined  herein shall have the  meanings  given to them in the
     Indenture.

     In  connection  with  our  proposed  purchase  of  $____________  aggregate
     principal amount of a Definitive Note, we confirm that:

                  1. We understand  that the Senior Notes are not being and will
not be registered  under the Securities Act of 1933, as amended (the "Securities
Act"),  and are  being  sold to us in a  transaction  that is  exempt  from  the
registration requirements of the Securities Act.

                  2. We  acknowledge  that  (a)  neither  the  Company,  nor the
Initial  Purchasers  (as defined in the Offering  Circular,  dated  November 20,
1997,  relating to the Senior Notes (the "Offering  Circular"))  nor any persons
acting  on  behalf  of the  Company  or the  Initial  Purchasers  have  made any
representation  to us with  respect  to the  Company or the offer or sale of any
Senior Notes and (b) any  information  we desire  concerning the Company and the
Senior Notes or any other matter relevant to our decision to purchase the Senior
Notes (including a copy of the Offering  Circular) is or has been made available
to us.

                  3. We have such  knowledge  and  experience  in financial  and
business  matters  as to be  capable  of  evaluating  the merits and risks of an
investment  in the Senior  Notes,  and we are (or any  account  for which we are
purchasing  under paragraph 4 below is) an institutional  "accredited  investor"
(within the meaning of Rule 501 (a)(1),  (2),  (3) or (7) of  Regulation D under
the  Securities  Act) able to bear the economic risk of investment in the Senior
Notes.

                  4. We are  acquiring  the Senior Notes for our own account (or
for  accounts  as to which  we  exercise  sole  investment  discretion  and have
authority to make, and do make, the statements contained in this letter) and not
with a view to any  distribution of the Senior Notes in a transaction that would
violate the  Securities  Act or the  securities  laws of any State of the United
States or any  other  applicable  jurisdiction,  subject,  nevertheless,  to the
understanding  that the  disposition  of our  property  will at all times be and
remain within our control.

                  5. We  understand  that the Senior Notes will be in registered
form only and that any  certificates  delivered  to us in  respect of the Senior
Notes will bear a legend to the following effect:
<PAGE>

                  "THE SECURITY (OR ITS  PREDECESSOR)  EVIDENCED  HEREBY HAS NOT
BEEN  REGISTERED  UNDER  THE  U.S.  SECURITIES  ACT OF  1933,  AS  AMENDED  (THE
"SECURITIES  ACT"),  AND,  ACCORDINGLY,  MAY NOT BE  OFFERED,  SOLD,  PLEDGED OR
OTHERWISE  TRANSFERRED  WITHIN  THE UNITED  STATES OR TO, OR FOR THE  ACCOUNT OR
BENEFIT OF, U.S. PERSONS,  EXCEPT AS SET FORTH BELOW. BY ITS ACQUISITION  HEREOF
OR OF A BENEFICIAL  INTEREST HEREIN,  THE HOLDER (1) REPRESENTS THAT (A) IT IS A
"QUALIFIED  INSTITUTIONAL  BUYER" (AS DEFINED IN RULE 144A UNDER THE  SECURITIES
ACT) (A "QIB"), (B) IT IS ACQUIRING THIS SECURITY IN AN OFFSHORE  TRANSACTION IN
COMPLIANCE  WITH  REGULATION  S  UNDER  THE  SECURITIES  ACT  OR  (C)  IT  IS AN
INSTITUTIONAL  "ACCREDITED INVESTOR" (AS DEFINED IN RULE 501 (A)(1), (2), (3) OR
(7) OF REGULATION D UNDER THE SECURITIES ACT (AN "IAI"), (2) AGREES THAT IT WILL
NOT RESELL OR OTHERWISE  TRANSFER THIS SECURITY EXCEPT (A) TO THE COMPANY OR ANY
OF ITS SUBSIDIARIES,  (B) TO A PERSON WHOM THE SELLER  REASONABLY  BELIEVES IS A
QIB  PURCHASING FOR ITS OWN ACCOUNT OR FOR THE ACCOUNT OF A QIB IN A TRANSACTION
MEETING  THE  REQUIREMENTS  OF RULE 144A  UNDER THE  SECURITIES  ACT,  (C) IN AN
OFFSHORE  TRANSACTION  MEETING THE REQUIREMENTS OF RULE 904 UNDER THE SECURITIES
ACT,  (D) IN A  TRANSACTION  MEETING  THE  REQUIREMENTS  OF RULE 144  UNDER  THE
SECURITIES  ACT,  (E) TO AN IAI  THAT,  PRIOR TO SUCH  TRANSFER,  FURNISHES  THE
TRUSTEE  A SIGNED  LETTER  CONTAINING  CERTAIN  REPRESENTATIONS  AND  AGREEMENTS
RELATING  TO THE  TRANSFER OF THIS  SECURITY  (THE FORM OF WHICH CAN BE OBTAINED
FROM THE TRUSTEE) AND, IF SUCH TRANSFER IS IN RESPECT OF AN AGGREGATE  PRINCIPAL
AMOUNT OF NOTES LESS THAN  $250,000,  AN OPINION  OF COUNSEL  ACCEPTABLE  TO THE
COMPANY THAT SUCH  TRANSFER IS IN  COMPLIANCE  WITH THE  SECURITIES  ACT, (F) IN
ACCORDANCE  WITH ANOTHER  EXEMPTION FROM THE  REGISTRATION  REQUIREMENTS  OF THE
SECURITIES ACT (AND BASED UPON AN OPINION OF COUNSEL  ACCEPTABLE TO THE COMPANY)
OR (G) PURSUANT TO AN EFFECTIVE  REGISTRATION  STATEMENT  AND, IN EACH CASE,  IN
ACCORDANCE WITH THE APPLICABLE SECURITIES LAWS OF ANY STATE OF THE UNITED STATES
OR ANY OTHER APPLICABLE JURISDICTION AND (3) AGREES THAT IT WILL DELIVER TO EACH
PERSON TO WHOM THIS  SECURITY  OR AN  INTEREST  HEREIN IS  TRANSFERRED  A NOTICE
SUBSTANTIALLY TO THE EFFECT OF THIS LEGEND. AS USED HEREIN,  THE TERMS "OFFSHORE
TRANSACTION"  AND "UNITED  STATES" HAVE THE MEANING GIVEN TO THEM BY RULE 902 OF
REGULATION  S UNDER THE  SECURITIES  ACT.  THE  INDENTURE  CONTAINS A  PROVISION
REQUIRING  THE  TRUSTEE  TO  REFUSE TO  REGISTER  ANY  TRANSFER  OF THIS NOTE IN
VIOLATION OF THE FOREGOING."

                  6. We agree that in the event that at some future time we wish
to dispose of any of the Senior Notes, we will not do so unless such disposition
is made in accordance  with any applicable  securities  laws of any state of the
United States and: (a) the Senior Notes are sold in compliance  with Rule 114(k)
under the Securities  Act; (b) the Senior Notes are sold in compliance with Rule
144A under the Securities  Act; (c) the Senior Notes are sold in compliance with
Rule 904 of Regulation S under the Securities Act; (d) the Senior Notes are sold
pursuant to an effective  registration  statement  under the Securities Act; (e)
the Senior Notes are sold to the Company or an affiliate (as defined in Rule 501
(b) of Regulation D) of the Company;  or (f) the Senior Notes are disposed of in
any other  transaction that does not require  registration  under the Securities
Act,  and prior to such  disposition  we have  furnished  to the  Company or its
designee an opinion of counsel  experienced  in  securities  law matters to such
effect or such other documentation as the Company or its designee may reasonably
request.
<PAGE>

                  7. We acknowledge that the registrar for the Senior Notes will
not be required to accept for registration of transfer any Senior Notes acquired
by us, except upon presentation of evidence satisfactory to the Company that the
restrictions  on transfer set forth above have been compiled with. We understand
that Jefferies & Company,  Inc. and BT Alex. Brown Incorporated,  as the Initial
Purchasers,  the Company and other persons will rely upon the truth and accuracy
of the statements set forth herein, and we agree that if any such statements are
no longer true or  accurate  we will  promptly so notify the Company and Initial
Purchasers.

                  THIS LETTER SHALL BE GOVERNED BY, AND  CONSTRUED IN ACCORDANCE
WITH, THE LAWS OF THE STATE OF NEW YORK.

                                                    ----------------------------
                                                             (Name of Purchaser)

                                             By: _______________________________
                                                                           Name:
                                                                          Title:

                                                                        Address:



<PAGE>


                                       F-4

                                       E-1
                                    EXHIBIT E
                          FORM OF NOTATION OF GUARANTEE


                  For value  received,  each Guarantor  (which term includes any
successor   Person   under  the   Indenture)   has,   jointly   and   severally,
unconditionally guaranteed, to the extent set forth in the Indenture and subject
to  the  provisions  in  the  Indenture  dated  as of  November  26,  1997  (the
"Indenture") among Mrs. Fields' Original Cookies, Inc., the Guarantors listed on
Schedule I thereto and The Bank of New York, as trustee (the "Trustee"), (a) the
due and punctual  payment of the principal of, premium,  if any, and interest on
the Notes (as defined in the Indenture),  whether at maturity,  by acceleration,
redemption  or  otherwise,  the due and punctual  payment of interest on overdue
principal and premium,  and, to the extent permitted by law,  interest,  and the
due and  punctual  performance  of all other  obligations  of the Company to the
Holders or the Trustee all in accordance with the terms of the Indenture and (b)
in case of any  extension  of time of  payment or renewal of any Notes or any of
such other obligations,  that the same will be promptly paid in full when due or
performed in accordance  with the terms of the extension or renewal,  whether at
stated maturity, by acceleration or otherwise. The obligations of the Guarantors
to the Holders of Notes and to the Trustee  pursuant  to the  Guarantee  and the
Indenture  are  expressly set forth in Article 10 of the Indenture and reference
is hereby made to the  Indenture for the precise  terms of the  Guarantee.  Each
Holder of a Note,  by  accepting  the same,  (a) agrees to and shall be bound by
such  provisions,  (b)  authorizes  and directs the  Trustee,  on behalf of such
Holder, to take such action as may be necessary or appropriate to effectuate the
subordination  as  provided  in the  Indenture  and  (c)  appoints  the  Trustee
attorney-in-fact of such Holder for such purpose;  provided,  however,  that the
Indebtedness  evidenced by this Guarantee shall cease to be so subordinated  and
subject in right of payment upon any defeasance of this Note in accordance  with
the provisions of the Indenture.

                                                          [Name of Guarantor(s)]




                                            By: ________________________________
                                                                           Name:
                                                                          Title:



<PAGE>


                                       F-1
                                    EXHIBIT F
                         FORM OF SUPPLEMENTAL INDENTURE
                    TO BE DELIVERED BY SUBSEQUENT GUARANTORS


                  SUPPLEMENTAL INDENTURE (this "Supplemental Indenture"),  dated
as   of   ________________,    among   __________________   (the   "Guaranteeing
Subsidiary"),  a  subsidiary  of Mrs.  Fields'  Original  Cookies,  Inc. (or its
permitted successor),  a Delaware corporation (the "Company"),  the Company, the
other  Guarantors (as defined in the Indenture  referred to herein) and The Bank
of New York, as trustee under the indenture referred to below (the "Trustee").

                               W I T N E S S E T H

                  WHEREAS,  the Company has heretofore executed and delivered to
the  Trustee an  indenture  (the  "Indenture"),  dated as of  November  26, 1997
providing  for the  issuance of an  aggregate  principal  amount of up to $200.0
million of 101/8% Notes due 2004 (the "Notes");

                  WHEREAS,   the   Indenture   provides   that   under   certain
circumstances  the  Guaranteeing  Subsidiary  shall  execute  and deliver to the
Trustee a supplemental  indenture pursuant to which the Guaranteeing  Subsidiary
shall unconditionally guarantee all of the Company's Obligations under the Notes
and  the  Indenture  on  the  terms  and   conditions   set  forth  herein  (the
"Guarantee"); and

                  WHEREAS,  pursuant  to  Section  9.01  of the  Indenture,  the
Trustee is authorized to execute and deliver this Supplemental Indenture.

                  NOW THEREFORE, in consideration of the foregoing and for other
good and valuable  consideration,  the receipt of which is hereby  acknowledged,
the Guaranteeing  Subsidiary and the Trustee mutually covenant and agree for the
equal and ratable benefit of the Holders of the Notes as follows:

     1.  Capitalized  Terms.  Capitalized  terms used herein without  definition
     shall have the meanings assigned to them in the Indenture.

     2. Agreement to Guarantee.  The  Guaranteeing  Subsidiary  hereby agrees as
     follows:

                  (a)      Along with all Guarantors named in the Indenture,  to
                           jointly and  severally  Guarantee to each Holder of a
                           Note  authenticated  and delivered by the Trustee and
                           to  the  Trustee  and  its  successors  and  assigns,
                           irrespective  of the validity and  enforceability  of
                           the  Indenture,  the Notes or the  obligations of the
                           Company hereunder or thereunder, that:
<PAGE>

                           (i)      the  principal  of and interest on the Notes
                                    will be  promptly  paid in  full  when  due,
                                    whether  at   maturity,   by   acceleration,
                                    redemption or otherwise, and interest on the
                                    overdue  principal  of and  interest  on the
                                    Notes,  if any,  if  lawful,  and all  other
                                    obligations of the Company to the Holders or
                                    the Trustee  hereunder or thereunder will be
                                    promptly paid in full or  performed,  all in
                                    accordance   with  the  terms   hereof   and
                                    thereof; and

                           (ii)     in case of any  extension of time of payment
                                    or renewal of any Notes or any of such other
                                    obligations, that same will be promptly paid
                                    in full when due or performed in  accordance
                                    with the terms of the  extension or renewal,
                                    whether at stated maturity,  by acceleration
                                    or  otherwise.  Failing  payment when due of
                                    any amount so guaranteed or any  performance
                                    so  guaranteed  for  whatever  reason,   the
                                    Guarantors  shall be jointly  and  severally
                                    obligated to pay the same immediately.

                  (b)      The  obligations  hereunder  shall be  unconditional,
                           irrespective   of   the   validity,   regularity   or
                           enforceability  of the  Notes or the  Indenture,  the
                           absence of any action to enforce the same, any waiver
                           or consent by any Holder of the Notes with respect to
                           any provisions hereof or thereof, the recovery of any
                           judgment  against the Company,  any action to enforce
                           the  same  or  any  other  circumstance  which  might
                           otherwise  constitute a legal or equitable  discharge
                           or defense of a guarantor.


                  (c)      The   following   is   hereby    waived:    diligence
                           presentment, demand of payment, filing of claims with
                           a court in the event of  insolvency  or bankruptcy of
                           the Company,  any right to require a proceeding first
                           against the Company,  protest, notice and all demands
                           whatsoever.


                  (d)      This  Guarantee  shall  not be  discharged  except by
                           complete performance of the obligations  contained in
                           the Notes and the Indenture.


                  (e)      If any Holder or the Trustee is required by any court
                           or   otherwise   to  return  to  the   Company,   the
                           Guarantors, or any Custodian,  Trustee, liquidator or
                           other similar  official  acting in relation to either
                           the  Company or the  Guarantors,  any amount  paid by
                           either to the Trustee or such Holder, this Guarantee,
                           to  the  extent  theretofore  discharged,   shall  be
                           reinstated in full force and effect.
<PAGE>


                  (f)      The Guaranteeing  Subsidiary shall not be entitled to
                           any right of  subrogation  in relation to the Holders
                           in respect of any obligations guaranteed hereby until
                           payment in full of all obligations guaranteed hereby.


                    (g)  As between  the  Guarantors,  on the one hand,  and the
                         Holders and the  Trustee,  on the other  hand,  (x) the
                         maturity of the  obligations  guaranteed  hereby may be
                         accelerated  as provided in Article 6 of the  Indenture
                         for the purposes of this Guarantee, notwithstanding any
                         stay,  injunction or other prohibition  preventing such
                         acceleration in respect of the  obligations  guaranteed
                         hereby,  and (y) in the  event  of any  declaration  of
                         acceleration of such obligations as provided in Article
                         6 of the Indenture,  such  obligations  (whether or not
                         due and payable) shall forthwith become due and payable
                         by the Guarantors for the purpose of this Guarantee.


                  (h)      The   Guarantors   shall   have  the  right  to  seek
                           contribution from any non-paying Guarantor so long as
                           the exercise of such right does not impair the rights
                           of the Holders under the Guarantee.


                  (i)      Pursuant  to Section  10.02 of the  Indenture,  after
                           giving  effect to any  maximum  amount  and any other
                           contingent  and fixed  liabilities  that are relevant
                           under  any   applicable   Bankruptcy   or  fraudulent
                           conveyance  laws,  and  after  giving  effect  to any
                           collections from, rights to receive contribution from
                           or  payments  made  by  or on  behalf  of  any  other
                           Guarantor in respect of the obligations of such other
                           Guarantor  under  Article 10 of the  Indenture  shall
                           result in the obligations of such Guarantor under its
                           Guarantee not  constituting a fraudulent  transfer or
                           conveyance.
<PAGE>

                  3 EXECUTION AND DELIVERY.  Each Guaranteeing Subsidiary agrees
that the Guarantees  shall remain in full force and effect  notwithstanding  any
failure to endorse on each Note a notation of such Guarantee.

                    4. Guaranteeing Subsidiary May Consolidate,  Etc. on Certain
               Terms.

         (a)      The Guaranteeing  Subsidiary may not consolidate with or merge
                  with or into  (whether or not such  Guarantor is the surviving
                  Person) another  corporation,  Person or entity whether or not
                  affiliated with such Guarantor unless:

                  (i)      subject to Section 10.05 of the Indenture, the Person
                           formed  by or  surviving  any such  consolidation  or
                           merger (if other  than a  Guarantor  or the  Company)
                           unconditionally  assumes all the  obligations of such
                           Guarantor,  pursuant to a  supplemental  indenture in
                           form and  substance  reasonably  satisfactory  to the
                           Trustee,  under  the  Notes,  the  Indenture  and the
                           Guarantee  on the terms set forth  herein or therein;
                           and

                  (ii)     immediately  after giving effect to such transaction,
                           no Default or Event of Default exists.

                    (b)  In  case of any  such  consolidation,  merger,  sale or
                         conveyance  and upon the  assumption  by the  successor
                         corporation,  by supplemental  indenture,  executed and
                         delivered  to the Trustee and  satisfactory  in form to
                         the Trustee,  of the Guarantee  endorsed upon the Notes
                         and  the  due and  punctual  performance  of all of the
                         covenants  and   conditions  of  the  Indenture  to  be
                         performed by the Guarantor,  such successor corporation
                         shall succeed to and be  substituted  for the Guarantor
                         with the same effect as if it had been named  herein as
                         a Guarantor.  Such successor  corporation thereupon may
                         cause to be signed any or all of the  Guarantees  to be
                         endorsed upon all of the Notes issuable hereunder which
                         theretofore  shall not have been  signed by the Company
                         and  delivered to the Trustee.  All the  Guarantees  so
                         issued shall in all  respects  have the same legal rank
                         and  benefit  under  the  Indenture  as the  Guarantees
                         theretofore  and thereafter  issued in accordance  with
                         the  terms  of the  Indenture  as  though  all of  such
                         Guarantees had been issued at the date of the execution
                         hereof.

                  (c) Except as set forth in Articles 4 and 5 of the  Indenture,
and  notwithstanding  clauses  (a)  and  (b)  above,  nothing  contained  in the
Indenture or in any of the Notes shall prevent any  consolidation or merger of a
Guarantor  with or into the Company or another  Guarantor,  or shall prevent any
sale  or   conveyance  of  the  property  of  a  Guarantor  as  an  entirety  or
substantially as an entirety to the Company or another Guarantor.
<PAGE>

                           5.       Releases.

                    (a)  In the event of a sale or other  disposition  of all of
                         the  assets  of  any  Guarantor,   by  way  of  merger,
                         consolidation   or  otherwise,   or  a  sale  or  other
                         disposition   of  all  to  the  capital  stock  of  any
                         Guarantor,  then such Guarantor (in the event of a sale
                         or other disposition,  by way of merger,  consolidation
                         or  otherwise,  of all of the  capital  stock  of  such
                         Guarantor)  or the  corporation  acquiring the property
                         (in the event of a sale or other  disposition of all or
                         substantially all of the assets of such Guarantor) will
                         be released and relieved of any  obligations  under its
                         Guarantee;  provided that the Net Proceeds of such sale
                         or other disposition are applied in accordance with the
                         applicable  provisions  of  the  Indenture,   including
                         without limitation Section 4.10 of the Indenture.  Upon
                         delivery by the Company to the Trustee of an  Officers'
                         Certificate  and an  Opinion  of  Counsel to the effect
                         that  such  sale or other  disposition  was made by the
                         Company  in  accordance  with  the  provisions  of  the
                         Indenture, including without limitation Section 4.10 of
                         the Indenture,  the Trustee shall execute any documents
                         reasonably required in order to evidence the release of
                         any Guarantor from its obligations under its Guarantee.

         (b)      Any  Guarantor  not released  from its  obligations  under its
                  Guarantee shall remain liable for the full amount of principal
                  of and interest on the Notes and for the other  obligations of
                  any Guarantor under the Indenture as provided in Article 10 of
                  the Indenture.

                  6. NO  RECOURSE  AGAINST  OTHERS.  No past,  present or future
director,  officer,  employee,   incorporator,   stockholder  or  agent  of  the
Guaranteeing  Subsidiary,  as such, shall have any liability for any obligations
of the Company or any  Guaranteeing  Subsidiary under the Notes, any Guarantees,
the  Indenture  or this  Supplemental  Indenture  or for any claim  based on, in
respect of, or by reason of, such obligations or their creation.  Each Holder of
the Notes by accepting a Note waives and releases all such liability. The waiver
and release are part of the consideration for issuance of the Notes. Such waiver
may not be effective to waive liabilities under the federal  securities laws and
it is the view of the Commission that such a waiver is against public policy.

                  7. NEW YORK LAW TO GOVERN.  THE  INTERNAL  LAW OF THE STATE OF
NEW YORK SHALL GOVERN AND BE USED TO CONSTRUE  THIS  SUPPLEMENTAL  INDENTURE BUT
WITHOUT GIVING EFFECT TO APPLICABLE PRINCIPLES OF CONFLICTS OF LAW TO THE EXTENT
THAT THE  APPLICATION  OF THE LAWS OF  ANOTHER  JURISDICTION  WOULD BE  REQUIRED
THEREBY.

                  8.  COUNTERPARTS  The parties may sign any number of copies of
this Supplemental  Indenture.  Each signed copy shall be an original, but all of
them together represent the same agreement.

                    9. EFFECT OF HEADINGS.  The Section  headings herein are for
               convenience only and shall not affect the construction hereof.

                  10. THE TRUSTEE.  The Trustee shall not be  responsible in any
manner  whatsoever  for or in respect of the  validity  or  sufficiency  of this
Supplemental  Indenture or for or in respect of the recitals  contained  herein,
all of which  recitals are made solely by the  Guaranteeing  Subsidiary  and the
Company.

<PAGE>



     IN WITNESS  WHEREOF,  the parties  hereto  have  caused  this  Supplemental
     Indenture
to be duly executed and attested, all as of the date first above written.

Dated:  _______________, ____

                                                       [GUARANTEEING SUBSIDIARY]


                                           By: _________________________________
                                                                           Name:
                                                                          Title:


                                             MRS. FIELDS' ORIGINAL COOKIES, INC.


                                           By: _________________________________
                                                                           Name:
                                                                          Title:


                                                    THE MRS. FIELDS' BRAND, INC.


                                              By: ______________________________
                                                                           Name:
                                                                           Title


                                                           THE BANK OF NEW YORK,
                                                                      AS TRUSTEE


                                              By: ______________________________
                                                                           Name:
                                                                          Title:


<PAGE>


Schedule I

                             SCHEDULE OF GUARANTORS

                  The  following   schedule  lists  each  Guarantor   under  the
Indenture as of the Issue Date:

The Mrs. Fields' Brand, Inc.




<PAGE>


|


                                    EXHIBIT G
                                 Non-Core Stores






1        Signatures  must be guaranteed by an "eligible  guarantor  institution"
         meeting the requirements of the Registrar,  which requirements  include
         membership or  participation  in the Security  Transfer Agent Medallion
         Program ("STAMP") or such other "signature guarantee program" as may be
         determined  by the  Registrar in addition to, or in  substitution  for,
         STAMP,  all in accordance with the Securities  Exchange Act of 1934, as
         amended.


2        Signatures  must be guaranteed by an "eligible  guarantor  institution"
         meeting the requirements of the Registrar,  which requirements  include
         membership or  participation  in the Security  Transfer Agent Medallion
         Program ("STAMP") or such other "signature guarantee program" as may be
         determined  by the  Registrar in addition to, or in  substitution  for,
         STAMP,  all in accordance with the Securities  Exchange Act of 1934, as
         amended.



<PAGE>



                       MRS. FIELDS' ORIGINAL COOKIES, INC.
                            MRS. FIELDS' BRANDS, INC.





                                  $100,000,000
                          Aggregate Principal Amount of
                           ____% Senior Notes due 2004




                      ------------------------------------

                          REGISTRATION RIGHTS AGREEMENT

                          DATED AS OF NOVEMBER __, 1997

                      ------------------------------------















JEFFERIES & COMPANY, INC.                           BT ALEX. BROWN INCORPORATED



<PAGE>





                                                         

         This  REGISTRATION  RIGHTS  AGREEMENT  (this  "Agreement")  is made and
entered  into as of  November  __,  1997,  by and among  Mrs.  Fields'  Original
Cookies, Inc., a Delaware corporation (the "Company"),  and Mrs. Fields' Brands,
Inc., a Delaware corporation (the "Guarantor") and Jefferies & Company, Inc. and
BT Alex. Brown Incorporated (each, an "Initial Purchaser" and, collectively, the
"Initial  Purchasers"),  each of whom has agreed to purchase the  Company's  __%
Senior Notes due 2004 (the "Senior  Notes")  pursuant to the Purchase  Agreement
(as defined).

         This Agreement is made pursuant to the Purchase Agreement, dated, as of
________,  1997  (the  "Purchase  Agreement"),  by and among  the  Company,  the
Guarantor and the Initial Purchasers.  In order to induce the Initial Purchasers
to purchase the Senior Notes, the Company has agreed to provide the registration
rights set forth in this Agreement. The execution and delivery of this Agreement
is a condition to the obligations of the Initial Purchasers set forth in Section
3 of the Purchase Agreement.

         The parties hereby agree as follows:

SECTION 1.        DEFINITIONS

         As used in this Agreement,  the following  capitalized terms shall have
the following meanings:

         Advice:  As defined in Section 6(d) hereof.

         Business  Day:  Any day except a  Saturday,  Sunday or other day in the
City of New York, or in the city of the  corporate  trust office of the Trustee,
on which banks are authorized to close.

         Broker-Dealer:  Any broker or dealer registered under the Exchange Act.

         Broker-Dealer  Transfer  Restricted  Securities:  New  Notes  that  are
acquired by a  Broker-Dealer  in the Exchange Offer in exchange for Senior Notes
that  such   Broker-Dealer   acquired  for  its  own  account  as  a  result  of
market-making  activities or other trading  activities  (other than Senior Notes
acquired directly from the Company or any of its affiliates).

         Certificated Securities:  As defined in the Indenture.

         Closing Date:  The date hereof.

         Commission:  The Securities and Exchange Commission.

         Consummate:  An  Exchange  Offer  shall  be  deemed  "Consummated"  for
purposes  of  this   Agreement  upon  the  occurrence  of  (a)  the  filing  and
effectiveness  under  the  Securities  Act of the  Exchange  Offer  Registration
Statement  relating to the New Notes to be issued in the Exchange Offer, (b) the
maintenance  of  such  Registration  Statement  continuously  effective  and the
keeping of the Exchange Offer open for a period not less than the minimum period
required  pursuant to Section 3(b) hereof and (c) the delivery by the Company to
the Registrar  under the Indenture of New Notes in the same aggregate  principal
amount as the  aggregate  principal  amount of Senior Notes  tendered by Holders
thereof pursuant to the Exchange Offer.

         controlling person:  As defined in Section 8(a) hereof.

     Damages  Payment  Date:  With respect to the Senior  Notes,  each  Interest
Payment Date.

         Exchange Act:  The Securities Exchange Act of 1934, as amended.
<PAGE>

         Exchange  Offer:  The  registration by the Company under the Securities
Act of the New Notes  pursuant  to the  Exchange  Offer  Registration  Statement
pursuant  to which the  Company  shall  offer  the  Holders  of all  outstanding
Transfer Restricted  Securities the opportunity to exchange all such outstanding
Transfer  Restricted  Securities for New Notes in an aggregate  principal amount
equal to the aggregate  principal amount of the Transfer  Restricted  Securities
tendered in such exchange offer by such Holders.

     Exchange Offer Registration Statement:  The Registration Statement relating
to the Exchange Offer, including the related Prospectus.

         Exempt  Resales:  The  transactions  in which  the  Initial  Purchasers
propose to sell the Senior Notes to certain "qualified institutional buyers," as
such term is  defined  in Rule 144A  under the  Securities  Act,  and to persons
permitted to purchase the Senior Notes in offshore transactions in reliance upon
Regulation S under the Securities Act.

         Global Note Holder:  As defined in the Indenture.

         Holders:  As defined in Section 2 hereof.

         Indemnified Holder:  As defined in Section 8(a) hereof.

         Indenture:  The  Indenture,  dated as of the  Closing  Date,  among the
Company, the Guarantor and _______________, as trustee (the "Trustee"), pursuant
to  which  the  Notes  are  to be  issued,  as  such  Indenture  is  amended  or
supplemented from time to time in accordance with the terms thereof.

         Interest Payment Date:  As defined in the Indenture and the Notes.

         Liquidated Damages:  As defined in Section 5 hereof.

         NASD:  The National Association of Securities Dealers, Inc.

         New Notes: The Company's ____% Senior Notes due 2004,  identical in all
material  respects to the Senior Notes,  which are to be issued  pursuant to the
Indenture  (i) in the  Exchange  Offer or (ii) upon the request of any Holder of
Senior Notes  covered by a Shelf  Registration  Statement,  in exchange for such
Senior Notes.

         Notes:  The Senior Notes and the New Notes.

     Person:  An individual,  partnership,  corporation,  trust,  unincorporated
organization, or a government or agency or political subdivision thereof.

         Prospectus:  The prospectus included in a Registration Statement at the
time  such  Registration   Statement  is  declared  effective,   as  amended  or
supplemented by any prospectus  supplement and by all other amendments  thereto,
including post-effective  amendments, and all material incorporated by reference
into such Prospectus.

         Record Holder:  With respect to any Damages  Payment Date,  each Person
who is a Holder of Notes on the record date with respect to the Interest Payment
Date on which such Damages Payment Date shall occur.

         Registration Default:  As defined in Section 5 hereof.
<PAGE>

         Registration  Statement:  Any registration statement of the Company and
the Guarantor  relating to (a) an offering of New Notes  pursuant to an Exchange
Offer or (b) the  registration  for  resale of  Transfer  Restricted  Securities
pursuant to the Shelf Registration  Statement,  in each case, (i) which is filed
pursuant to the  provisions of this  Agreement and (ii) including the Prospectus
included   therein,   all  amendments   and   supplements   thereto   (including
post-effective  amendments)  and  all  exhibits  and  material  incorporated  by
reference therein.

     Restricted  Broker-Dealer:  Any  Broker-Dealer  which  holds  Broker-Dealer
Transfer Restricted Securities.

         Securities Act:  The Securities Act of 1933, as amended.

         Shelf Registration Statement:  As defined in Section 4(a) hereof.

     TIA: The Trust Indenture Act of 1939 (15 U.S.C. Section  77aaa-77bbbb),  as
in effect on the date of the Indenture.

         Transfer Restricted Securities:  Each Note, until the earliest to occur
of (a) the date on which  such  Note is  exchanged  in the  Exchange  Offer  and
entitled to be resold to the public by the Holder thereof without complying with
the prospectus  delivery  requirements  of the  Securities  Act, (b) the date on
which such Note has been  disposed of in  accordance  with a Shelf  Registration
Statement,  (c) the date on which such Note is  disposed  of by a  Broker-Dealer
pursuant  to the  "Plan of  Distribution"  contemplated  by the  Exchange  Offer
Registration  Statement (including delivery of the Prospectus contained therein)
or (d) the date on which such Note is distributed to the public pursuant to Rule
144 under the Securities Act.

         underwriters:  As defined in Section 11 hereof.

     Underwritten Registration or Underwritten Offering: A registration in which
securities  of the  Company are sold to an  underwriter  for  reoffering  to the
public.

SECTION 2.        HOLDERS

         A Person is deemed to be a holder  of  Transfer  Restricted  Securities
(each, a "Holder") whenever such Person owns Transfer Restricted Securities.


SECTION 3.        REGISTERED EXCHANGE OFFER

         (a) Unless the  Exchange  Offer shall not be  permitted  by  applicable
federal law (after the procedures set forth in Section  6(a)(i) hereof have been
complied  with),  the Company and the Guarantor shall (i) cause to be filed with
the  Commission as soon as  practicable  after the Closing Date, but in no event
later than 60 days after the  Closing  Date,  the  Exchange  Offer  Registration
Statement, (ii) use their best efforts to cause such Exchange Offer Registration
Statement to become  effective at the earliest  possible  time,  but in no event
later  than 120 days  after  the  Closing  Date,  (iii) in  connection  with the
foregoing,  (A)  file  all  pre-effective  amendments  to  such  Exchange  Offer
Registration Statement as may be necessary in order to cause such Exchange Offer
Registration  Statement  to  become  effective,   (B)  file,  if  applicable,  a
post-effective  amendment to such Exchange Offer Registration Statement pursuant
to Rule 430A under the  Securities Act and (C) cause all necessary  filings,  if
any, in connection with the registration  and  qualification of the New Notes to
be made under the Blue Sky laws of such jurisdictions as are necessary to permit
Consummation  of the Exchange  Offer,  and (iv) upon the  effectiveness  of such
Exchange  Offer  Registration  Statement,  commence and  Consummate the Exchange
Offer.   The  Exchange  Offer  shall  be  on  the  appropriate  form  permitting
registration  of the New Notes to be offered in  exchange  for the Senior  Notes
that are Transfer  Restricted  Securities  and to permit sales of  Broker-Dealer
Transfer Restricted  Securities by Restricted  Broker-Dealers as contemplated by
Section 3(c) hereof.

         (b) The  Company  and the  Guarantor  shall use their  respective  best
efforts to cause the  Exchange  Offer  Registration  Statement  to be  effective
continuously,  and shall keep the  Exchange  Offer open for a period of not less
than the minimum period required under  applicable  federal and state securities
laws to  Consummate  the Exchange  Offer;  provided  that in no event shall such
period be less than 20 Business Days. The Company and the Guarantor  shall cause
the Exchange  Offer to comply with all applicable  federal and state  securities
laws. No securities other than the Notes shall be included in the Exchange Offer
Registration Statement. The Company and the Guarantor shall use their respective
best  efforts to cause the  Exchange  Offer to be  Consummated  on the  earliest
practicable  date after the Exchange  Offer  Registration  Statement  has become
effective, but in no event later than 30 Business Days thereafter.
<PAGE>

         (c) The Company shall include a "Plan of  Distribution"  section in the
Prospectus  contained in the Exchange Offer Registration  Statement and indicate
therein  that any  Restricted  Broker-Dealer  who holds  Senior  Notes  that are
Transfer  Restricted  Securities  and that were acquired for the account of such
Broker-Dealer  as  a  result  of  market-making   activities  or  other  trading
activities,  may  exchange  such Senior Notes  (other than  Transfer  Restricted
Securities  acquired  directly from the Company or any Affiliate of the Company)
pursuant to the Exchange Offer;  however, such Broker-Dealer may be deemed to be
an "underwriter"  within the meaning of the Securities Act and must,  therefore,
deliver  a  prospectus  meeting  the  requirements  of  the  Securities  Act  in
connection with its initial sale of each New Note received by such Broker-Dealer
in the Exchange Offer, which prospectus delivery requirement may be satisfied by
the delivery by such  Broker-Dealer of the Prospectus  contained in the Exchange
Offer  Registration  Statement.  Such "Plan of Distribution"  section shall also
contain  all other  information  with  respect  to such  sales of  Broker-Dealer
Transfer Restricted Securities by Restricted  Broker-Dealers that the Commission
may require in order to permit such sales  pursuant  thereto,  but such "Plan of
Distribution"  shall not name any such  Broker-Dealer  or disclose the amount of
Notes  held by any such  Broker-Dealer,  except to the  extent  required  by the
Commission as a result of a change in policy after the date of this Agreement.

         The Company and the Guarantor  shall use their  respective best efforts
to keep  the  Exchange  Offer  Registration  Statement  continuously  effective,
supplemented and amended as required by the provisions of Section 6(c) hereof to
the extent  necessary to ensure that it is available for sales of  Broker-Dealer
Transfer Restricted Securities by Restricted Broker-Dealers,  and to ensure that
such  Registration  Statement  conforms with the requirements of this Agreement,
the Securities Act and the policies,  rules and regulations of the Commission as
announced from time to time, for a period of one year from the date on which the
Exchange Offer is Consummated.

         The Company and the Guarantor shall promptly provide  sufficient copies
of the  latest  version of such  Prospectus  to such  Restricted  Broker-Dealers
promptly upon request, and in no event later than one day after such request, at
any time during such one-year period in order to facilitate such sales.
<PAGE>

SECTION 4.        SHELF REGISTRATION

         (a) Shelf  Registration.  If (i) the Company is not required to file an
Exchange Offer Registration  Statement with respect to the New Notes because the
Exchange  Offer is not permitted by  applicable  law (after the  procedures  set
forth in Section  6(a)(i)  hereof have been complied with) or (ii) if any Holder
of Transfer  Restricted  Securities  shall notify the Company within 20 Business
Days following the  Consummation  of the Exchange Offer that (A) such Holder was
prohibited by law or Commission policy from  participating in the Exchange Offer
or (B) such Holder may not resell the New Notes  acquired by it in the  Exchange
Offer to the public without delivering a prospectus and the Prospectus contained
in the Exchange Offer Registration Statement is not appropriate or available for
such  resales by such  Holder or (C) such  Holder is a  Broker-Dealer  and holds
Senior Notes acquired  directly from the Company or one of its affiliates,  then
the Company and the Guarantor shall (x) cause to be filed on or prior to 30 days
after the date on which the Company  determines  that it is not required to file
the Exchange  Offer  Registration  Statement  pursuant to clause (i) above or 30
days after the date on which the Company receives the notice specified in clause
(ii)  above a shelf  registration  statement  pursuant  to Rule  415  under  the
Securities  Act,  which may be an amendment to the Exchange  Offer  Registration
Statement (in either event, the "Shelf Registration Statement"), relating to all
Transfer  Restricted  Securities  the Holders of which shall have  provided  the
information  required  pursuant to Section 4(b) hereof,  and shall (y) use their
respective  best  efforts to cause such Shelf  Registration  Statement to become
effective  on or prior to 90 days  after the date on which the  Company  becomes
obligated to file such Shelf Registration  Statement.  If, after the Company has
filed an Exchange Offer Registration  Statement which satisfies the requirements
of Section  3(a) above,  the  Company is  required to file and make  effective a
Shelf  Registration  Statement  solely  because the Exchange  Offer shall not be
permitted  under  applicable  federal law, then the filing of the Exchange Offer
Registration Statement shall be deemed to satisfy the requirements of clause (x)
above.  Such an event  shall  have no effect on the  requirements  of clause (y)
above.  The Company and the Guarantor shall use their respective best efforts to
keep  the  Shelf   Registration   Statement   discussed  in  this  Section  4(a)
continuously  effective,  supplemented and amended as required by and subject to
the provisions of Sections 6(b) and (c) hereof to the extent necessary to ensure
that it is available for sales of Transfer Restricted  Securities by the Holders
thereof  entitled to the  benefit of this  Section  4(a),  and to ensure that it
conforms with the  requirements  of this  Agreement,  the Securities Act and the
policies,  rules and  regulations  of the  Commission as announced  from time to
time,  for a period  of at least  two years (as  extended  pursuant  to  Section
6(c)(i) hereof)  following the date on which such Shelf  Registration  Statement
first becomes effective under the Securities Act.


         (b) Provision by Holders of Certain  Information in Connection with the
Shelf Registration  Statement.  No Holder of Transfer Restricted  Securities may
include any of its  Transfer  Restricted  Securities  in any Shelf  Registration
Statement  pursuant to this Agreement  unless and until such Holder furnishes to
the Company in writing, within 20 days after receipt of a request therefor, such
information specified in item 507 of Regulation S-K under the Securities Act for
use in  connection  with any  Shelf  Registration  Statement  or  Prospectus  or
preliminary  Prospectus  included  therein.  No  Holder of  Transfer  Restricted
Securities shall be entitled to Liquidated  Damages pursuant to Section 5 hereof
unless and until such  Holder  shall have used its best  efforts to provide  all
such information.  Each Holder as to which any Shelf  Registration  Statement is
being  effected  agrees to  furnish  promptly  to the  Company  all  information
required to be disclosed in order to make the information  previously  furnished
to the Company by such Holder not materially misleading.

SECTION 5.        LIQUIDATED DAMAGES

         If (i) any  Registration  Statement  required by this  Agreement is not
filed with the  Commission on or prior to the date  specified for such filing in
this  Agreement,  (ii) any such  Registration  Statement  has not been  declared
effective  by  the  Commission  on or  prior  to the  date  specified  for  such
effectiveness  in  this  Agreement,  (iii)  the  Exchange  Offer  has  not  been
Consummated  within 30  Business  Days  after the  Exchange  Offer  Registration
Statement is first declared effective by the Commission or (iv) any Registration
Statement  required by this Agreement is filed and declared  effective but shall
thereafter  cease to be effective or fail to be usable for its intended  purpose
without  being  succeeded  immediately  by a  post-effective  amendment  to such
Registration  Statement  that cures  such  failure  and that is itself  declared
effective  immediately (each such event referred to in clauses (i) through (iv),
a "Registration Default"), then the Company and the Guarantor hereby jointly and
severally agree to pay liquidated damages ("Liquidated  Damages") to each Holder
of  Transfer  Restricted  Securities  with  respect to the first  90-day  period
immediately  following the occurrence of such Registration Default, in an amount
equal to $.05 per  week per  $1,000  principal  amount  of  Transfer  Restricted
Securities  held by such  Holder  for  each  week or  portion  thereof  that the
Registration  Default  continues.  The amount of the  Liquidated  Damages  shall
increase  by an  additional  $.05 per week per  $1,000  in  principal  amount of
Transfer  Restricted  Securities with respect to each  subsequent  90-day period
until all  Registration  Defaults  have been  cured,  up to a maximum  amount of
Liquidated  Damages of $.50 per week per  $1,000  principal  amount of  Transfer
Restricted  Securities.  Notwithstanding  anything  to the  contrary  set  forth
herein, (1) upon filing of the Exchange Offer Registration Statement (and/or, if
applicable,  the Shelf  Registration  Statement),  in the case of (i) above, (2)
upon the effectiveness of the Exchange Offer Registration  Statement (and/or, if
applicable,  the Shelf Registration  Statement),  in the case of (ii) above, (3)
upon Consummation of the Exchange Offer, in the case of (iii) above, or (4) upon
the filing of a  post-effective  amendment to the  Registration  Statement or an
additional  Registration  Statement that causes the Exchange Offer  Registration
Statement (and/or, if applicable,  the Shelf Registration Statement) to again be
declared  effective  or made  usable in the case of (iv)  above,  the accrual of
Liquidated Damages payable with respect to the Transfer Restricted Securities as
a result of such clause (i), (ii), (iii) or (iv), as applicable, shall cease.

         All accrued  Liquidated Damages shall be paid to the Global Note Holder
by wire transfer of immediately available funds or by federal funds check and to
Holders  of  Certificated  Securities  by  mailing  checks  to their  registered
addresses on each Damages  Payment Date. All  obligations of the Company and the
Guarantor set forth in the preceding paragraph that are outstanding with respect
to any Transfer  Restricted  Security at the time such  security  ceases to be a
Transfer  Restricted  Security  shall  survive  until  such  time  as  all  such
obligations with respect to such security shall have been satisfied in full.
<PAGE>

SECTION 6.        REGISTRATION PROCEDURES

         (a) Exchange  Offer  Registration  Statement.  In  connection  with the
Exchange  Offer,  the Company and the Guarantor shall comply with all applicable
provisions of Section 6(c) hereof,  shall use their  respective  best efforts to
effect such exchange and to permit the sale of Broker-Dealer Transfer Restricted
Securities  being  sold in  accordance  with the  intended  method or methods of
distribution thereof, and shall comply with all of the following provisions:

                  (i) If, following the date hereof,  there has been published a
         change in Commission policy with respect to exchange offers such as the
         Exchange Offer,  such that in the reasonable  opinion of counsel to the
         Company  there is a  substantial  question as to whether  the  Exchange
         Offer is  permitted  by  applicable  federal  law,  the Company and the
         Guarantor  hereby agree to seek a no-action  letter or other  favorable
         decision from the Commission  allowing the Company and the Guarantor to
         Consummate an Exchange Offer for such Senior Notes. The Company and the
         Guarantor hereby agree to pursue the issuance of such a decision to the
         Commission  staff level. In connection with the foregoing,  the Company
         and the  Guarantor  hereby agree to take all such other  actions as are
         requested by the  Commission or otherwise  required in connection  with
         the  issuance of such  decision,  including,  without  limitation,  (A)
         participating  in  telephonic  conferences  with  the  Commission,  (B)
         delivering to the Commission  staff an analysis  prepared by counsel to
         the Company  setting  forth the legal  bases,  if any,  upon which such
         counsel has concluded  that such an Exchange  Offer should be permitted
         and (C) diligently  pursuing a resolution (which need not be favorable)
         by the Commission staff of such submission.

                  (ii) As a condition to its participation in the Exchange Offer
         pursuant  to the  terms of this  Agreement,  each  Holder  of  Transfer
         Restricted  Securities shall furnish,  upon the request of the Company,
         prior  to  the   Consummation   of  the  Exchange   Offer,   a  written
         representation to the Company and the Guarantor (which may be contained
         in  the  letter  of  transmittal  contemplated  by the  Exchange  Offer
         Registration  Statement)  to the effect that (A) it is not an affiliate
         of the Company, (B) it is not engaged in, and does not intend to engage
         in,  and  has no  arrangement  or  understanding  with  any  person  to
         participate  in, a  distribution  of the New  Notes to be issued in the
         Exchange  Offer and (C) it is  acquiring  the New Notes in its ordinary
         course of business. Each Holder hereby acknowledges and agrees that any
         Broker-Dealer   and  any  such  Holder  using  the  Exchange  Offer  to
         participate in a  distribution  of the securities to be acquired in the
         Exchange  Offer (1) could not under  Commission  policy as in effect on
         the  date of this  Agreement  rely on the  position  of the  Commission
         enunciated in Morgan Stanley and Co., Inc. (available June 5, 1991) and
         Exxon  Capital  Holdings  Corporation  (available  May  13,  1988),  as
         interpreted  in the  Commission's  letter to Shearman & Sterling  dated
         July 2, 1993, and similar no-action letters (including,  if applicable,
         any no-action  letter obtained  pursuant to clause (i) above),  and (2)
         must comply with the registration and prospectus delivery  requirements
         of the Securities Act in connection with a secondary resale transaction
         and that such a  secondary  resale  transaction  must be  covered by an
         effective registration statement containing the selling security holder
         information  required by Item 507 or 508, as applicable,  of Regulation
         S-K if the resales are of New Notes obtained by such Holder in exchange
         for Senior Notes  acquired by such Holder  directly from the Company or
         an affiliate thereof.

                  (iii)   Prior  to   effectiveness   of  the   Exchange   Offer
         Registration  Statement,  the Company and the Guarantor shall provide a
         supplemental  letter to the Commission (A) stating that the Company and
         the Guarantor  are  registering  the Exchange  Offer in reliance on the
         position  of  the  Commission  enunciated  in  Exxon  Capital  Holdings
         Corporation  (available  May 13,  1988),  Morgan  Stanley and Co., Inc.
         (available  June 5, 1991) and,  if  applicable,  any  no-action  letter
         obtained  pursuant to clause (i) above,  (B) including a representation
         that  neither  the  Company  nor any  Guarantor  has  entered  into any
         arrangement  or  understanding  with any Person to  distribute  the New
         Notes to be received in the Exchange Offer and that, to the best of the
         Company's  and each  Guarantor's  information  and belief,  each Holder
         participating  in the Exchange  Offer is acquiring the New Notes in its
         ordinary  course of business and has no  arrangement  or  understanding
         with any Person to  participate  in the  distribution  of the New Notes
         received  in the  Exchange  Offer  and (C)  any  other  undertaking  or
         representation required by the Commission as set forth in any no-action
         letter obtained pursuant to clause (i) above.

         (b)  Shelf  Registration   Statement.  In  connection  with  the  Shelf
Registration Statement,  the Company and the Guarantor shall comply with all the
provisions of Section 6(c) hereof and shall use their respective best efforts to
effect  such  registration  to  permit  the  sale  of  the  Transfer  Restricted
Securities  being  sold in  accordance  with the  intended  method or methods of
distribution  thereof (as indicated in the information  furnished to the Company
pursuant  to Section  4(b)  hereof),  and  pursuant  thereto the Company and the
Guarantor  will prepare and file with the  Commission a  Registration  Statement
relating to the  registration on any appropriate  form under the Securities Act,
which form shall be available for the sale of the Transfer Restricted Securities
in accordance with the intended method or methods of distribution thereof within
the time periods and otherwise in accordance with the provisions hereof.
<PAGE>

         (c) General Provisions.  In connection with any Registration  Statement
and any  related  Prospectus  required by this  Agreement  to permit the sale or
resale of Transfer Restricted  Securities  (including,  without limitation,  any
Exchange Offer Registration Statement and the related Prospectus,  to the extent
that the same are  required to be  available  to permit  sales of  Broker-Dealer
Transfer Restricted  Securities by Restricted  Broker-Dealers),  the Company and
the Guarantor shall:

                  (i)  use  their   respective   best   efforts   to  keep  such
         Registration Statement continuously effective and provide all requisite
         financial statements for the period specified in Section 3 or 4 hereof,
         as  applicable.  Upon the  occurrence of any event that would cause any
         such Registration  Statement or the Prospectus contained therein (A) to
         contain a material  misstatement or omission or (B) not to be effective
         and usable  for resale of  Transfer  Restricted  Securities  during the
         period  required  hereby,  the  Company  and the  Guarantor  shall file
         promptly an appropriate amendment to such Registration  Statement,  (1)
         in the  case  of  clause  (A),  correcting  any  such  misstatement  or
         omission,  and  (2) in the  case of  clauses  (A) and  (B),  use  their
         respective  best  efforts  to  cause  such  amendment  to  be  declared
         effective and such Registration Statement and the related Prospectus to
         become  usable for their  intended  purpose(s)  as soon as  practicable
         thereafter.

                  (ii) prepare and file with the Commission  such amendments and
         post-effective  amendments  to  the  Registration  Statement  as may be
         necessary  to  keep  the  Registration   Statement  effective  for  the
         applicable  period set forth in Section 3 or 4 hereof,  or such shorter
         period  as will  terminate  when  all  Transfer  Restricted  Securities
         covered  by such  Registration  Statement  have  been  sold;  cause the
         Prospectus to be  supplemented by any required  Prospectus  supplement,
         and as so  supplemented  to be filed  pursuant  to Rule 424  under  the
         Securities  Act, and to comply  fully with Rules 424,  430A and 462, as
         applicable,  under the Securities  Act in a timely  manner;  and comply
         with  the  provisions  of  the  Securities  Act  with  respect  to  the
         disposition of all securities  covered by such  Registration  Statement
         during the applicable  period in accordance with the intended method or
         methods  of  distribution  by the  sellers  thereof  set  forth in such
         Registration Statement or supplement to the Prospectus;

                  (iii) advise the  underwriter(s),  if any, and selling Holders
         promptly  and, if  requested  by such  Persons,  confirm such advice in
         writing,  (A) when  the  Prospectus  or any  Prospectus  supplement  or
         post-effective  amendment  has been  filed,  and,  with  respect to any
         Registration  Statement or any post-effective  amendment thereto,  when
         the same has become effective, (B) of any request by the Commission for
         amendments to the  Registration  Statement or amendments or supplements
         to the Prospectus or for additional  information  relating thereto, (C)
         of the  issuance by the  Commission  of any stop order  suspending  the
         effectiveness of the Registration Statement under the Securities Act or
         of  the   suspension  by  any  state   securities   commission  of  the
         qualification  of the Transfer  Restricted  Securities  for offering or
         sale in any  jurisdiction,  or the initiation of any proceeding for any
         of the  preceding  purposes,  (D) of the  existence  of any fact or the
         happening of any event that makes any statement of a material fact made
         in  the  Registration  Statement,  the  Prospectus,  any  amendment  or
         supplement  thereto or any document  incorporated by reference  therein
         untrue,  or that  requires the making of any additions to or changes in
         the Registration  Statement in order to make the statements therein not
         misleading,  or that requires the making of any additions to or changes
         in the Prospectus in order to make the statements therein, in the light
         of the circumstances under which they were made, not misleading.  If at
         any time the  Commission  shall  issue any stop  order  suspending  the
         effectiveness  of the Registration  Statement,  or any state securities
         commission  or  other   regulatory   authority  shall  issue  an  order
         suspending the  qualification  or exemption from  qualification  of the
         Transfer Restricted Securities under state securities or Blue Sky laws,
         the Company and the Guarantor  shall use their  respective best efforts
         to obtain the  withdrawal  or  lifting  of such  order at the  earliest
         possible time;

                  (iv) furnish to the Initial  Purchasers,  each selling  Holder
         named  in any  Registration  Statement  or  Prospectus  and each of the
         underwriter(s) in connection with such sale, if any, before filing with
         the Commission,  copies of any Registration Statement or any Prospectus
         included   therein  or  any  amendments  or  supplements  to  any  such
         Registration   Statement  or   Prospectus   (including   all  documents
         incorporated by reference after the initial filing of such Registration
         Statement),  which  documents will be subject to the review and comment
         of such Holders and  underwriter(s)  in  connection  with such sale, if
         any, for a period of at least five Business  Days, and the Company will
         not file any such Registration Statement or Prospectus or any amendment
         or  supplement  to  any  such  Registration   Statement  or  Prospectus
         (including all such documents  incorporated  by reference) to which the
         selling Holders of the Transfer  Restricted  Securities covered by such
         Registration  Statement or the  underwriter(s)  in connection with such
         sale, if any, shall  reasonably  object within five Business Days after
         the receipt thereof. A selling Holder or underwriter,  if any, shall be
         deemed to have reasonably  objected to such filing if such Registration
         Statement,  amendment,  Prospectus or  supplement,  as  applicable,  as
         proposed to be filed,  contains a material  misstatement or omission or
         fails to comply with the applicable requirements of the Securities Act;
<PAGE>

                  (v) promptly prior to the filing of any document that is to be
         incorporated by reference into a Registration  Statement or Prospectus,
         provide  copies of such  document  to the  selling  Holders  and to the
         underwriter(s) in connection with such sale, if any, make the Company's
         and the  Guarantor'  representatives  available for  discussion of such
         document and other  customary due diligence  matters,  and include such
         information  in such  document  prior  to the  filing  thereof  as such
         selling Holders or underwriter(s), if any, reasonably may request;

                  (vi) make available at reasonable  times for inspection by the
         selling  Holders,  any  managing   underwriter   participating  in  any
         disposition pursuant to such Registration Statement and any attorney or
         accountant   retained   by  such   selling   Holders  or  any  of  such
         underwriter(s),  all financial and other records,  pertinent  corporate
         documents and properties of the Company and the Guarantor and cause the
         Company's  and the  Guarantor'  officers,  directors  and  employees to
         supply  all  information  reasonably  requested  by  any  such  Holder,
         underwriter,   attorney  or   accountant   in   connection   with  such
         Registration   Statement  or  any   post-effective   amendment  thereto
         subsequent to the filing thereof and prior to its effectiveness;

                  (vii)   if   requested   by  any   selling   Holders   or  the
         underwriter(s)  in connection with such sale, if any,  promptly include
         in any Registration  Statement or Prospectus,  pursuant to a supplement
         or  post-effective  amendment if necessary,  such  information  as such
         selling Holders and  underwriter(s),  if any, may reasonably request to
         have  included  therein,  including,  without  limitation,  information
         relating  to the  "Plan of  Distribution"  of the  Transfer  Restricted
         Securities,  information  with  respect  to  the  principal  amount  of
         Transfer Restricted  Securities being sold to such underwriter(s),  the
         purchase  price being paid therefor and any other terms of the offering
         of the Transfer Restricted Securities to be sold in such offering;  and
         make  all   required   filings  of  such   Prospectus   supplement   or
         post-effective  amendment as soon as  practicable  after the Company is
         notified of the matters to be included in such Prospectus supplement or
         post-effective amendment;

                  (viii)  furnish  to  each  selling  Holder  and  each  of  the
         underwriter(s) in connection with such sale, if any, without charge, at
         least one copy of the Registration  Statement,  as first filed with the
         Commission,  and of each  amendment  thereto,  including  all documents
         incorporated by reference therein and all exhibits  (including exhibits
         incorporated therein by reference);

                  (ix)  deliver  to  each   selling   Holder  and  each  of  the
         underwriter(s),   if  any,  without  charge,  as  many  copies  of  the
         Prospectus (including each preliminary prospectus) and any amendment or
         supplement thereto as such Persons reasonably may request;  the Company
         and the Guarantor hereby consent to the use (in accordance with law) of
         the Prospectus  and any amendment or supplement  thereto by each of the
         selling Holders and each of the  underwriter(s),  if any, in connection
         with the offering and the sale of the  Transfer  Restricted  Securities
         covered by the Prospectus or any amendment or supplement thereto;

                  (x) enter  into such  agreements  (including  an  underwriting
         agreement)  and make such  representations  and warranties and take all
         such other  actions in  connection  therewith  in order to  expedite or
         facilitate  the  disposition  of  the  Transfer  Restricted  Securities
         pursuant to any Registration  Statement  contemplated by this Agreement
         as may be  reasonably  requested  by any Holder of Transfer  Restricted
         Securities  or  underwriter  in  connection  with  any  sale or  resale
         pursuant to any Registration  Statement contemplated by this Agreement,
         and in such  connection,  whether or not an  underwriting  agreement is
         entered  into and whether or not the  registration  is an  Underwritten
         Registration, the Company and the Guarantor shall:
<PAGE>

                           (A)  furnish  (or in the case of  paragraphs  (2) and
                  (3), use its best  efforts to furnish) to each selling  Holder
                  and each  underwriter,  if any, upon the  effectiveness of the
                  Shelf   Registration   Statement   and  to   each   Restricted
                  Broker-Dealer upon Consummation of the Exchange Offer:

                                    (1)  a   certificate,   dated  the  date  of
                           Consummation  of the  Exchange  Offer  or the date of
                           effectiveness of the Shelf Registration Statement, as
                           the case may be,  signed on behalf of the Company and
                           each  Guarantor  by (x)  the  President  or any  Vice
                           President and (y) a principal financial or accounting
                           officer   of  the   Company   and   such   Guarantor,
                           confirming,  as of the date thereof,  the matters set
                           forth in paragraphs ___ through ___ of Section ___ of
                           the Purchase Agreement and such other similar matters
                           as  the  Holders,  underwriter(s)  and/or  Restricted
                           Broker Dealers may reasonably request;

                                    (2)  an   opinion,   dated   the   date   of
                           Consummation  of the  Exchange  Offer  or the date of
                           effectiveness of the Shelf Registration Statement, as
                           the case may be, of counsel  for the  Company and the
                           Guarantor covering matters similar to those set forth
                           in  paragraph  ___ of  Section  ___  of the  Purchase
                           Agreement  and  such  other  matter  as the  Holders,
                           underwriters  and/or  Restricted  Broker  Dealers may
                           reasonably  request,  and in any  event  including  a
                           statement   to  the  effect  that  such  counsel  has
                           participated  in conferences  with officers and other
                           representatives  of the  Company  and the  Guarantor,
                           representatives of the independent public accountants
                           for the Company and the Guarantor and have considered
                           the  matters  required  to be stated  therein and the
                           statements  contained therein,  although such counsel
                           has  not   independently   verified   the   accuracy,
                           completeness or fairness of such statements; and that
                           such  counsel  advises  that,  on  the  basis  of the
                           foregoing  (relying  as  to  materiality  to a  large
                           extent  upon  facts   provided  to  such  counsel  by
                           officers and other representatives of the Company and
                           the  Guarantor  and  without   independent  check  or
                           verification),   no  facts  came  to  such  counsel's
                           attention  that caused such  counsel to believe  that
                           the applicable  Registration  Statement,  at the time
                           such  Registration  Statement  or any  post-effective
                           amendment  thereto became  effective and, in the case
                           of the Exchange Offer Registration  Statement,  as of
                           the  date  of  Consummation  of the  Exchange  Offer,
                           contained an untrue  statement of a material  fact or
                           omitted  to  state a  material  fact  required  to be
                           stated  therein or necessary  to make the  statements
                           therein  not  misleading,   or  that  the  Prospectus
                           contained  in such  Registration  Statement as of its
                           date and, in the case of the  opinion  dated the date
                           of Consummation of the Exchange Offer, as of the date
                           of  Consummation,  contained an untrue statement of a
                           material  fact or omitted  to state a  material  fact
                           necessary in order to make the statements therein, in
                           the light of the circumstances  under which they were
                           made, not misleading. Without limiting the foregoing,
                           such  counsel  may state  further  that such  counsel
                           assumes   no   responsibility   for,   and   has  not
                           independently verified, the accuracy, completeness or
                           fairness  of  the  financial  statements,  notes  and
                           schedules  and other  financial  data included in any
                           Registration Statement contemplated by this Agreement
                           or the related Prospectus; and

                                    (3) a customary comfort letter,  dated as of
                           the date of effectiveness  of the Shelf  Registration
                           Statement or the date of Consummation of the Exchange
                           Offer,  as  the  case  may  be,  from  the  Company's
                           independent  accountants,  in the customary  form and
                           covering matters of the type  customarily  covered in
                           comfort  letters to  underwriters  in connection with
                           primary  underwritten  offerings,  and  affirming the
                           matters  set forth in the comfort  letters  delivered
                           pursuant  to Section ___ of the  Purchase  Agreement,
                           without exception;
<PAGE>

                           (B) set forth in full or  incorporate by reference in
                  the  underwriting  agreement,  if any, in connection  with any
                  sale or resale  pursuant to any Shelf  Registration  Statement
                  the  indemnification  provisions  and  procedures of Section 9
                  hereof with respect to all parties to be indemnified  pursuant
                  to said Section; and

                           (C) deliver such other documents and  certificates as
                  may be  reasonably  requested  by  the  selling  Holders,  the
                  underwriter(s), if any, and Restricted Broker Dealers, if any,
                  to  evidence  compliance  with  clause  (A) above and with any
                  customary conditions  contained in the underwriting  agreement
                  or  other  agreement  entered  into  by the  Company  and  the
                  Guarantor pursuant to this clause (x).

         The above  shall be done at each  closing  under such  underwriting  or
         similar agreement, as and to the extent required thereunder,  and if at
         any time the  representations  and  warranties  of the  Company and the
         Guarantor  contemplated  in (A)(1)  above cease to be true and correct,
         the Company and the Guarantor  shall so advise the  underwriter(s),  if
         any, the selling Holders and each Restricted Broker-Dealer promptly and
         if requested by such Persons, shall confirm such advice in writing;

                  (xi)  prior to any  public  offering  of  Transfer  Restricted
         Securities, cooperate with the selling Holders, the underwriter(s),  if
         any, and their  respective  counsel in connection with the registration
         and  qualification  of the  Transfer  Restricted  Securities  under the
         securities  or  Blue  Sky  laws of such  jurisdictions  as the  selling
         Holders or underwriter(s), if any, may request and do any and all other
         acts or things necessary or advisable to enable the disposition in such
         jurisdictions  of the  Transfer  Restricted  Securities  covered by the
         applicable  Registration  Statement;  provided that neither the Company
         nor any Guarantor shall be required to register or qualify as a foreign
         corporation where it is not now so qualified or to take any action that
         would  subject it to the  service  of process in suits or to  taxation,
         other than as to matters and transactions  relating to the Registration
         Statement, in any jurisdiction where it is not now so subject;

                  (xii)  issue,  upon the request of any Holder of Senior  Notes
         covered  by any  Shelf  Registration  Statement  contemplated  by  this
         Agreement,  New Notes having an aggregate principal amount equal to the
         aggregate  principal amount of Senior Notes  surrendered to the Company
         by such Holder in exchange therefor or being sold by such Holder;  such
         New Notes to be registered in the name of such Holder or in the name of
         the  purchaser(s)  of such  Notes,  as the case may be; in return,  the
         Senior  Notes held by such Holder shall be  surrendered  to the Company
         for cancellation;

                  (xiii)  in  connection  with any sale of  Transfer  Restricted
         Securities that will result in such securities no longer being Transfer
         Restricted  Securities,  cooperate  with the  selling  Holders  and the
         underwriter(s),  if any,  to  facilitate  the  timely  preparation  and
         delivery of certificates representing Transfer Restricted Securities to
         be sold and not bearing any restrictive  legends;  and to register such
         Transfer Restricted  Securities in such denominations and such names as
         the  Holders or the  underwriter(s),  if any,  may request at least two
         Business Days prior to such sale of Transfer Restricted Securities;

                  (xiv)  use  their   respective   best  efforts  to  cause  the
         disposition  of  the  Transfer  Restricted  Securities  covered  by the
         Registration  Statement to be registered with or approved by such other
         governmental  agencies or authorities as may be necessary to enable the
         seller or sellers thereof or the underwriter(s),  if any, to consummate
         the disposition of such Transfer Restricted Securities,  subject to the
         proviso contained in clause (xi) above;

                  (xv) subject to Section 6(c)(i)  hereof,  if any fact or event
         contemplated  by  Section  6(c)(iii)(D)  hereof  shall  exist  or  have
         occurred,  prepare a  supplement  or  post-effective  amendment  to the
         Registration   Statement   or  related   Prospectus   or  any  document
         incorporated  therein by reference or file any other required  document
         so  that,  as  thereafter  delivered  to  the  purchasers  of  Transfer
         Restricted  Securities,  the  Prospectus  will not  contain  an  untrue
         statement  of a  material  fact or  omit to  state  any  material  fact
         necessary  to  make  the  statements  therein,  in  the  light  of  the
         circumstances under which they were made, not misleading;
<PAGE>

                  (xvi)  provide  a CUSIP  number  for all  Transfer  Restricted
         Securities  not  later  than  the  effective  date  of  a  Registration
         Statement covering such Transfer Restricted  Securities and provide the
         Trustee under the Indenture with printed  certificates for the Transfer
         Restricted Securities which are in a form eligible for deposit with The
         Depository Trust Company;

                  (xvii) cooperate and assist in any filings required to be made
         with the NASD and in the performance of any due diligence investigation
         by any underwriter (including any "qualified independent  underwriter")
         that is  required  to be  retained  in  accordance  with the  rules and
         regulations of the NASD, and use their respective best efforts to cause
         such  Registration  Statement to become  effective and approved by such
         governmental  agencies or authorities as may be necessary to enable the
         Holders  selling  Transfer  Restricted  Securities  to  consummate  the
         disposition of such Transfer Restricted Securities;

                  (xviii)  otherwise use their respective best efforts to comply
         with all applicable  rules and regulations of the Commission,  and make
         generally  available  to  its  security  holders  with  regard  to  any
         applicable   Registration   Statement,   as  soon  as  practicable,   a
         consolidated  earnings  statement  meeting the requirements of Rule 158
         (which need not be audited)  covering a twelve-month  period  beginning
         after the effective date of the Registration Statement (as such term is
         defined in paragraph (c) of Rule 158 under the Securities Act);

                  (xix) cause the  Indenture to be  qualified  under the TIA not
         later  than the  effective  date of the  first  Registration  Statement
         required by this Agreement and, in connection therewith, cooperate with
         the  Trustee  and the  Holders of Notes to effect  such  changes to the
         Indenture as may be required  for such  Indenture to be so qualified in
         accordance  with the  terms of the TIA;  and  execute  and use its best
         efforts to cause the  Trustee to  execute,  all  documents  that may be
         required  to effect  such  changes  and all other  forms and  documents
         required to be filed with the Commission to enable such Indenture to be
         so qualified in a timely manner; and

                  (xx)  provide  promptly  to  each  Holder  upon  request  each
         document  filed with the  Commission  pursuant to the  requirements  of
         Section 13 or Section 15(d) of the Exchange Act.

         (d)  Restrictions  on Holders.  Each Holder agrees by  acquisition of a
Transfer  Restricted  Security that,  upon receipt of the notice  referred to in
Section  6(c)(i)  hereof or any notice from the Company of the  existence of any
fact of the kind  described  in Section  6(c)(iii)(D)  hereof,  such Holder will
forthwith discontinue  disposition of Transfer Restricted Securities pursuant to
the applicable  Registration Statement until such Holder's receipt of the copies
of the  supplemented  or amended  Prospectus  contemplated  by Section  6(c)(xv)
hereof,  or until it is advised in  writing by the  Company  that the use of the
Prospectus  may be  resumed,  and  has  received  copies  of any  additional  or
supplemental  filings that are  incorporated by reference in the Prospectus (the
"Advice").  If so directed  by the  Company,  each  Holder  will  deliver to the
Company (at the Company's expense) all copies,  other than permanent file copies
then in such  Holder's  possession,  of the  Prospectus  covering  such Transfer
Restricted  Securities  that was  current at the time of receipt of either  such
notice.  In the event the Company  shall give any such  notice,  the time period
regarding the effectiveness of such Registration  Statement set forth in Section
3 or 4 hereof, as applicable, shall be extended by the number of days during the
period  from and  including  the date of the giving of such  notice  pursuant to
Section  6(c)(i) or Section  6(c)(iii)(D)  hereof to and including the date when
each selling Holder covered by such  Registration  Statement shall have received
the copies of the  supplemented  or amended  Prospectus  contemplated by Section
6(c)(xv) hereof or shall have received the Advice.
<PAGE>

SECTION 7.        REGISTRATION EXPENSES

         (a)  All  expenses   incident  to  the  Company's  and  the  Guarantor'
performance  of or compliance  with this Agreement will be borne by the Company,
regardless of whether a Registration  Statement  becomes  effective,  including,
without  limitation,:   (i)  all  registration  and  filing  fees  and  expenses
(including  filings made by any Initial  Purchaser or Holder with the NASD (and,
if applicable, the fees and expenses of any "qualified independent underwriter")
and its counsel that may be required by the rules and  regulations of the NASD);
(ii) all fees and expenses of compliance with federal  securities and state Blue
Sky or  securities  laws;  (iii) all  expenses of printing  (including  printing
certificates  for the New Notes to be issued in the Exchange  Offer and printing
of Prospectuses),  messenger and delivery services and telephone;  (iv) all fees
and  disbursements of counsel for the Company,  the Guarantor and the Holders of
Transfer  Restricted  Securities;   (v)  all  application  and  filing  fees  in
connection with listing the Notes on a national securities exchange or automated
quotation  system  pursuant to the  requirements  hereof;  and (vi) all fees and
disbursements of independent certified public accountants of the Company and the
Guarantor  (including  the  expenses  of any special  audit and comfort  letters
required by or incident to such performance).

         The Company will, in any event,  bear its and the  Guarantor'  internal
expenses  (including,  without  limitation,  all  salaries  and  expenses of its
officers and employees  performing legal or accounting duties),  the expenses of
any annual  audit and the fees and  expenses  of any Person,  including  special
experts, retained by the Company or the Guarantor.

         (b) In  connection  with any  Registration  Statement  required by this
Agreement  (including,  without  limitation,  the  Exchange  Offer  Registration
Statement and the Shelf Registration  Statement),  the Company and the Guarantor
will  reimburse the Initial  Purchasers  and the Holders of Transfer  Restricted
Securities  being tendered in the Exchange  Offer and/or resold  pursuant to the
"Plan of Distribution" contained in the Exchange Offer Registration Statement or
registered pursuant to the Shelf Registration Statement, as applicable,  for the
reasonable  fees and  disbursements  of not more than one counsel,  who shall be
chosen  by the  Holders  of a  majority  in  principal  amount  of the  Transfer
Restricted  Securities  for whose benefit such  Registration  Statement is being
prepared.
<PAGE>

SECTION 8.        INDEMNIFICATION

         (a) The Company and the  Guarantor,  jointly  and  severally,  agree to
indemnify  and hold  harmless (i) each Holder and (ii) each person,  if any, who
controls  (within the meaning of Section 15 of the  Securities Act or Section 20
of the Exchange  Act) any Holder (any of the persons  referred to in this clause
(ii) being  hereinafter  referred to as a  "controlling  person")  and (iii) the
respective officers, directors, partners, employees,  representatives and agents
of any Holder or any  controlling  person (any person referred to in clause (i),
(ii) or (iii) may hereinafter be referred to as an "Indemnified Holder"), to the
fullest extent  lawful,  from and against any and all losses,  claims,  damages,
liabilities, judgments, actions and expenses (including, without limitation, and
as incurred, reimbursement of all reasonable costs of investigating,  preparing,
pursuing or defending any claim or action, or any investigation or proceeding by
any  governmental  agency  or  body,  commenced  or  threatened,  including  the
reasonable fees and expenses of counsel to any Indemnified  Holder)  directly or
indirectly  caused by,  related to, based upon,  arising out of or in connection
with any  untrue  statement  or alleged  untrue  statement  of a  material  fact
contained in any Registration  Statement,  preliminary  prospectus or Prospectus
(or any amendment or supplement thereto), or any omission or alleged omission to
state therein a material fact required to be stated therein or necessary to make
the statements  therein not misleading,  except insofar as such losses,  claims,
damages,  liabilities or expenses are caused by an untrue  statement or omission
or alleged  untrue  statement or omission  that is made in reliance  upon and in
conformity with information  relating to any of the Holders furnished in writing
to the Company by any of the Holders expressly for use therein.

         In case  any  action  or  proceeding  (including  any  governmental  or
regulatory investigation or proceeding) shall be brought or asserted against any
of the Indemnified Holders with respect to which indemnity may be sought against
the Company or the Guarantor, such Indemnified Holder (or the Indemnified Holder
controlled by such controlling person) shall promptly notify the Company and the
Guarantor  in writing  (provided  that the failure to give such notice shall not
relieve  the  Company or the  Guarantor  of their  obligations  pursuant to this
Agreement).  Such  Indemnified  Holder  shall  have the right to employ  its own
counsel in any such action and the fees and  expenses of such  counsel  shall be
paid, as incurred, by the Company and the Guarantor (regardless of whether it is
ultimately   determined   that  an   Indemnified   Holder  is  not  entitled  to
indemnification  hereunder).  The  Company  and  the  Guarantor  shall  not,  in
connection with any one such action or proceeding or separate but  substantially
similar or related actions or proceedings in the same  jurisdiction  arising out
of the same general  allegations or circumstances,  be liable for the reasonable
fees and  expenses of more than one separate  firm of attorneys  (in addition to
any local counsel) at any time for such Indemnified Holders, which firm shall be
designated by the Holders. The Company and the Guarantor shall be liable for any
settlement  of any such action or proceeding  effected with the Company's  prior
written  consent,  which  consent  shall not be withheld  unreasonably,  and the
Company and the Guarantor agree to indemnify and hold harmless each  Indemnified
Holder from and against any loss, claim, damage,  liability or expense by reason
of any  settlement  of any  action  effected  with the  written  consent  of the
Company.  Neither the Company nor any Guarantor shall, without the prior written
consent of each Indemnified Holder, settle or compromise or consent to the entry
of judgment in or otherwise seek to terminate any pending or threatened  action,
claim,   litigation  or  proceeding  in  respect  of  which  indemnification  or
contribution may be sought hereunder (whether or not any Indemnified Holder is a
party  thereto),  unless such  settlement,  compromise,  consent or  termination
includes an unconditional  release of each Indemnified Holder from all liability
arising out of such action, claim, litigation or proceeding.
<PAGE>

         (b) Each Holder of Transfer Restricted Securities agrees, severally and
not jointly,  to indemnify and hold harmless the Company and the Guarantor,  and
their respective  directors,  officers,  and any person controlling  (within the
meaning of Section 15 of the  Securities  Act or Section 20 of the Exchange Act)
the  Company,  and the  respective  officers,  directors,  partners,  employees,
representatives  and  agents  of each  such  person,  to the same  extent as the
foregoing  indemnity  from  the  Company  and  the  Guarantor  to  each  of  the
Indemnified  Holders,  but only with  respect  to claims  and  actions  based on
information  relating  to such  Holder  furnished  in  writing  by  such  Holder
expressly  for  use in  any  Registration  Statement.  In  case  any  action  or
proceeding shall be brought against the Company,  any Guarantor or its directors
or officers or any such controlling  person in respect of which indemnity may be
sought  against a Holder of Transfer  Restricted  Securities,  such Holder shall
have the rights and duties given the Company and the Guarantor, and the Company,
such Guarantor, such directors or officers or such controlling person shall have
the rights and duties  given to each Holder by the  preceding  paragraph.  In no
event shall any Holder be liable or responsible  for any amount in excess of the
amount by which the total  received by such  Holder with  respect to its sale of
Transfer Restricted Securities pursuant to a Registration  Statement exceeds (i)
the amount paid by such Holder for such Transfer Restricted  Securities and (ii)
the amount of any damages which such Holder has  otherwise  been required to pay
by reason of such  untrue or alleged  untrue  statement  or  omission or alleged
omission.

         (c)  If  the  indemnification   provided  for  in  this  Section  8  is
unavailable  to an  indemnified  party under  Section 8(a) or 8(b) hereof (other
than by reason of  exceptions  provided  in those  Sections)  in  respect of any
losses, claims, damages,  liabilities or expenses referred to therein, then each
applicable  indemnifying  party, in lieu of indemnifying such indemnified party,
shall  contribute to the amount paid or payable by such  indemnified  party as a
result  of  such  losses,  claims,  damages,  liabilities  or  expenses  in such
proportion as is  appropriate to reflect the relative  benefits  received by the
Company and the Guarantor,  on the one hand, and the Holders, on the other hand,
from their sale of Transfer  Restricted  Securities or if such allocation is not
permitted  by  applicable  law,  the  relative  fault  of the  Company  and  the
Guarantor, on the one hand, and of the Indemnified Holder, on the other hand, in
connection  with the  statements  or  omissions  which  resulted in such losses,
claims,  damages,  liabilities  or  expenses,  as  well  as any  other  relevant
equitable  considerations.  The relative fault of the Company and the Guarantor,
on the one hand,  and of the  Indemnified  Holder,  on the other hand,  shall be
determined by reference  to, among other  things,  whether the untrue or alleged
untrue statement of a material fact or the omission or alleged omission to state
a material fact relates to information supplied by the Company or such Guarantor
or by the Indemnified Holder and the parties' relative intent, knowledge, access
to information and opportunity to correct or prevent such statement or omission.
The  amount  paid or  payable  by a party as a  result  of the  losses,  claims,
damages,  liabilities and expenses referred to above shall be deemed to include,
subject to the  limitations  set forth in the second  paragraph  of Section 8(a)
hereof, any legal or other fees or expenses reasonably incurred by such party in
connection with investigating or defending any action or claim.
<PAGE>

         The  Company,  the  Guarantor  and each Holder of  Transfer  Restricted
Securities  agree  that it  would  not be just  and  equitable  if  contribution
pursuant to this Section 8(c) were  determined by pro rata  allocation  (even if
the Holders were treated as one entity for such  purpose) or by any other method
of  allocation  which  does not take  account  of the  equitable  considerations
referred to in the immediately  preceding paragraph.  The amount paid or payable
by an indemnified party as a result of the losses, claims, damages,  liabilities
or expenses referred to in the immediately  preceding  paragraph shall be deemed
to  include,  subject to the  limitations  set forth  above,  any legal or other
expenses  reasonably  incurred  by such  indemnified  party in  connection  with
investigating  or  defending  any such  action  or  claim.  Notwithstanding  the
provisions of this Section 8, no Holder or its related Indemnified Holders shall
be required to contribute,  in the aggregate, any amount in excess of the amount
by which the total  received  by such  Holder  with  respect  to the sale of its
Transfer Restricted Securities pursuant to a Registration  Statement exceeds the
sum of (A)  the  amount  paid  by  such  Holder  for  such  Transfer  Restricted
Securities  plus (B) the amount of any damages  which such Holder has  otherwise
been  required to pay by reason of such untrue or alleged  untrue  statement  or
omission or alleged omission.  No person guilty of fraudulent  misrepresentation
(within the meaning of Section 11(f) of the Securities Act) shall be entitled to
contribution   from  any  person   who  was  not   guilty  of  such   fraudulent
misrepresentation.  The  Holders'  obligations  to  contribute  pursuant to this
Section 8(c) are several in proportion  to the  respective  principal  amount of
Senior Notes held by each of the Holders hereunder and not joint.

SECTION 9.        RULE 144A

         The Company and each Guarantor  hereby agrees with each Holder,  for so
long as any Transfer  Restricted  Securities  remain  outstanding and during any
period in which the  Company or such  Guarantor  is not subject to Section 13 or
15(d) of the  Exchange  Act, to make  available,  upon  request of any Holder of
Transfer  Restricted  Securities,  to any Holder or beneficial owner of Transfer
Restricted  Securities in connection  with any sale thereof and any  prospective
purchaser of such Transfer  Restricted  Securities  designated by such Holder or
beneficial  owner,  the  information  required  by  Rule  144A(d)(4)  under  the
Securities Act in order to permit resales of such Transfer Restricted Securities
pursuant to Rule 144A.

SECTION 10.       UNDERWRITTEN REGISTRATIONS

         No Holder may participate in any  Underwritten  Registration  hereunder
unless  such  Holder  (a)  agrees  to sell  such  Holder's  Transfer  Restricted
Securities on the basis provided in customary underwriting  arrangements entered
into in  connection  therewith  and (b)  completes  and executes all  reasonable
questionnaires, powers of attorney, and other documents required under the terms
of such underwriting arrangements.

SECTION 11.       SELECTION OF UNDERWRITERS

         For any  Underwritten  Offering,  the  investment  banker or investment
bankers  and  manager  or  managers  for any  Underwritten  Offering  that  will
administer  such  offering  will be  selected  by the  Holders of a majority  in
aggregate  principal amount of the Transfer  Restricted  Securities  included in
such offering.  Such  investment  bankers and managers are referred to herein as
the "underwriters."
<PAGE>

SECTION 12.       MISCELLANEOUS

         (a) Remedies.  Each Holder,  in addition to being  entitled to exercise
all rights provided herein, in the Indenture,  the Purchase Agreement or granted
by law, including  recovery of liquidated or other damages,  will be entitled to
specific  performance  of its rights under this  Agreement.  The Company and the
Guarantor agree that monetary damages would not be adequate compensation for any
loss incurred by reason of a breach by them of the  provisions of this Agreement
and hereby  agree to waive the  defense in any action for  specific  performance
that a remedy at law would be adequate.

         (b) No Inconsistent  Agreements.  Neither the Company nor any Guarantor
will, on or after the date hereof,  enter into any agreement with respect to its
securities that is  inconsistent  with the rights granted to the Holders in this
Agreement or otherwise conflicts with the provisions hereof. Neither the Company
nor any  Guarantor  has  previously  entered  into any  agreement  granting  any
registration  rights with respect to its  securities  to any Person.  The rights
granted to the Holders  hereunder  do not in any way  conflict  with and are not
inconsistent  with the rights  granted to the holders of the  Company's  and the
Guarantor' securities under any agreement in effect on the date hereof.

         (c)  Adjustments  Affecting  the Notes.  Neither  the  Company  nor any
Guarantor will take any action, or voluntarily  permit any change to occur, with
respect to the Notes that would  materially and adversely  affect the ability of
the Holders to Consummate any Exchange Offer.

         (d) Amendments and Waivers. The provisions of this Agreement may not be
amended, modified or supplemented, and waivers or consents to or departures from
the  provisions  hereof  may not be given  unless  (i) in the case of  Section 5
hereof and this Section  12(d)(i),  the Company has obtained the written consent
of Holders of all  outstanding  Transfer  Restricted  Securities and (ii) in the
case of all other  provisions  hereof,  the  Company  has  obtained  the written
consent of Holders of a majority of the outstanding principal amount of Transfer
Restricted  Securities.  Notwithstanding  the foregoing,  a waiver or consent to
departure from the provisions  hereof that relates  exclusively to the rights of
Holders whose  securities are being tendered  pursuant to the Exchange Offer and
that does not affect  directly or  indirectly  the rights of other Holders whose
securities are not being  tendered  pursuant to such Exchange Offer may be given
by the Holders of a majority  of the  outstanding  principal  amount of Transfer
Restricted Securities subject to such Exchange Offer.

         (e)  Notices.  All notices  and other  communications  provided  for or
permitted hereunder shall be made in writing by hand-delivery,  first-class mail
(registered or certified,  return receipt requested),  telex, telecopier, or air
courier guaranteeing overnight delivery:

(i)  if to a Holder,  at the address  set forth on the records of the  Registrar
     under the Indenture, with a copy to the Registrar under the Indenture; and

                  (ii)     if to the Company or the Guarantor:

                           Mrs. Fields' Original Cookies, Inc.
                           362 West Bearcat Drive
                           Salt Lake City, Utah  84115
                           Telecopier No.: (801) 463-2223
                           Attention: Chief Financial Officer

                           With a copy to:

                           Skadden, Arps, Slate, Meagher & Flom LLP
                           919 Third Avenue
                           New York, New York 10022
                           Telecopier No.: (212) 735-2000
                           Attention:  Randall H. Doud, Esq.

         All such notices and  communications  shall be deemed to have been duly
given:  (i) at the time  delivered by hand, if personally  delivered;  (ii) five
Business Days after being  deposited in the mail,  postage  prepaid,  if mailed;
(iii) when receipt  acknowledged,  if telecopied;  and (iv) on the next business
day, if timely delivered to an air courier guaranteeing overnight delivery.
<PAGE>

         Copies of all such notices,  demands or other  communications  shall be
concurrently  delivered  by the  Person  giving  the same to the  Trustee at the
address specified in the Indenture.

         (f) Successors and Assigns.  This Agreement  shall inure to the benefit
of and be  binding  upon the  successors  and  assigns  of each of the  parties,
including,  without limitation,  and without the need for an express assignment,
subsequent  Holders  of  Transfer  Restricted  Securities;  provided  that  this
Agreement  shall not inure to the benefit of or be binding  upon a successor  or
assign of a Holder  unless and to the extent such  successor or assign  acquired
Transfer Restricted Securities directly from such Holder.

         (g)  Counterparts.  This  Agreement  may be  executed  in any number of
counterparts and by the parties hereto in separate  counterparts,  each of which
when so  executed  shall be  deemed  to be an  original  and all of which  taken
together shall constitute one and the same agreement.

         (h) Headings.  The headings in this  Agreement are for  convenience  of
reference only and shall not limit or otherwise affect the meaning hereof.

         (i) Governing Law. THIS AGREEMENT SHALL BE GOVERNED BY AND CONSTRUED IN
ACCORDANCE  WITH  THE LAWS OF THE  STATE  OF NEW  YORK,  WITHOUT  REGARD  TO THE
CONFLICT OF LAW RULES THEREOF.

         (j)  Severability.  In the event that any one or more of the provisions
contained  herein,  or the  application  thereof  in any  circumstance,  is held
invalid, illegal or unenforceable,  the validity, legality and enforceability of
any such  provision  in every  other  respect  and of the  remaining  provisions
contained herein shall not be affected or impaired thereby.

         (k) Entire  Agreement.  This  Agreement is intended by the parties as a
final  expression of their agreement and intended to be a complete and exclusive
statement of the agreement and understanding of the parties hereto in respect of
the  subject  matter  contained  herein.  There are no  restrictions,  promises,
warranties  or  undertakings,  other than those set forth or  referred to herein
with  respect to the  registration  rights  granted with respect to the Transfer
Restricted  Securities.  This  Agreement  supersedes  all prior  agreements  and
understandings between the parties with respect to such subject matter.


<PAGE>




H:\Active\Cookie\Reg.02
                                                         20


         IN WITNESS WHEREOF,  the parties have executed this Agreement as of the
date first written above.


<PAGE>




H:\Active\Cookie\Reg.02
                                                        


                                            MRS. FIELDS' ORIGINAL COOKIES, INC.



                                      By:      _______________________________
                                               Name: Larry Hodges
                                   Title: President and Chief Executive Officer


                                             MRS. FIELDS' BRANDS, INC.



                                      By:      _______________________________
                                               Name: Larry Hodges
                                   Title: President and Chief Executive Officer

JEFFERIES & COMPANY, INC.


By:      _______________________________
         Name:
         Title:



BT ALEX. BROWN INCORPORATED


By:      _______________________________
         Name:
         Title:


                              
                            Asset Purchase Agreement




                       LICENSING ASSETS PURCHASE AGREEMENT

                           Dated as of August 7, 1996


                                      among



                      MRS. FIELDS DEVELOPMENT CORPORATION,




                          THE MRS. FIELDS' BRAND, INC.

                                       and

                          CAPRICORN INVESTORS II, L.P.







<PAGE>




                       LICENSING ASSETS PURCHASE AGREEMENT


                  LICENSING  ASSETS  PURCHASE  AGREEMENT  dated as of  August 7,
1996, among MRS. FIELDS  DEVELOPMENT  CORPORATION,  a Delaware  corporation (the
"Seller"),  THE MRS. FIELDS' BRAND, INC., a Delaware  corporation (the "Buyer"),
and CAPRICORN INVESTORS II, L.P., a Delaware limited partnership ("Capricorn").
          WHEREAS,  the parties  desire that the Buyer purchase from the Seller,
and that the  Seller  sell to the Buyer,  the  Licensing  Assets (as  defined in
Section 1(a)), and that the Buyer assume the Assumed  Liabilities (as defined in
Section  1(b)),  upon the terms and subject to the  conditions set forth in this
Agreement;
          NOW, THEREFORE, in consideration of the premises and of the respective
representations,  warranties,  covenants,  agreements and  conditions  contained
herein, the parties hereto hereby agree as follows:
                
          (a) Purchase, Sale and Assumption. Purchase and Sale. On the terms and
     subject to the  conditions  of this  Agreement,  the Seller agrees to sell,
     transfer,  assign and  deliver to the Buyer,  and the Buyer  agrees to, and
     Capricorn  agrees  to cause  the Buyer to,  accept  and  purchase  from the
     Seller,  at the Closing (as defined in Section 2(a)) (i) the "Mrs.  Fields"
     trade name and related trademarks and the licensing assets, contract rights
     and general  intangibles  specified on Schedule  1(a) and (ii) an undivided
     interest with Mrs. Fields' Original Cookies,  Inc., a Delaware  corporation
     (the "Store Company"), in all recipes,  techniques,  processes,  methods of
     production and  commercialization,  training  methods and know-how owned by
     the Seller (such assets being herein called,  collectively,  the "Licensing
     Assets",  and the business and operations of the Seller  relating  thereto,
     collectively, the "Licensing Business").
                 
          (b) Assumed Liabilities. On the terms and subject to the conditions of
     this  Agreement,  the Buyer  agrees to assume,  at and  effective  from the
     Closing,  the Assumed  Liabilities.  The term "Assumed  Liabilities" means,
     collectively,  all liabilities and obligations of the Seller arising out of
     or related to the Licensing Business or the Licensing Assets including, but
     not limited to, liabilities and obligations that:
                          
          (i)  arise  out of or  relate  to any  contract  or  agreement  in the
     Licensing Business (including those listed on Schedule 1(a)); and
                         
          (ii) arise out of or relate to any event  occurring  after the Closing
     or the operation of the  Licensing  Business or the use or ownership of any
     of the  Licensing  Assets after the  Closing;  provided,  however,  that no
     liabilities  which constitute  either "Assumed  Liabilities"  under the MFI
     Asset   Purchase   Agreement   (as  defined  in  Section  3)  or  "Excluded
     Liabilities"  under the MFI Asset Purchase  Agreement which are not related
     to the Licensing Assets shall constitute  Assumed  Liabilities for purposes
     of this Agreement.
                  
          (a) Purchase Price.  The purchase price for the Licensing  Assets (the
     "Purchase  Price") shall be the aggregate cash and note amounts  payable by
     the Buyer pursuant to, and as set forth in, Section  2(b)(ii).  No separate
     amount shall be payable by the Seller in respect of the  assumption  by the
     Buyer of the Assumed  Liabilities and no such  assumption  shall reduce the
     Purchase Price payable hereunder.
<PAGE>
                  
               (b) Allocation of Purchase Price.  Prior to the Closing Date, the
          Buyer and the Seller  shall  negotiate,  draft and  execute a schedule
          (the "Allocation  Schedule") allocating the Purchase Price (including,
          for purposes of this Section 1(d), any other consideration paid to the
          Seller, including the Assumed Liabilities) among the Licensing Assets.
          The  Allocation  Schedule shall be reasonable and shall be prepared in
          accordance with Section 1060 of the Internal  Revenue Code of 1986, as
          amended (the "Code"), and the regulations  thereunder.  The Seller and
          the Buyer agree that promptly upon receiving the  Allocation  Schedule
          it shall return an executed copy thereof to the other.  The Seller and
          the Buyer agree to file Internal  Revenue  Service Form 8594,  and all
          federal,  state,  local and foreign Tax Returns (as defined in Section
          4(e)), in accordance with the Allocation Schedule.  The Seller and the
          Buyer agree to provide the other  promptly with any other  information
          required to complete Form 8594.
                 
 (i)  Nonassignable  Assets.  To the extent that any  contract,
permit,  license or other asset included in the Licensing  Assets is not capable
of being assigned, transferred or sublicensed without the consent or waiver of a
third party (whether or not a governmental  authority),  or if such  assignment,
transfer or  sublicense  would  constitute  a breach  thereof or a violation  of
applicable  law,  this  Agreement  (and any related  documents  delivered at the
Closing)  shall not  constitute an actual or attempted  assignment,  transfer or
sublicense  thereof  unless and until such consent or waiver of such third party
has been duly obtained or such assignment,  transfer or sublicense has otherwise
become  lawful  (any  contract,  permit,  license or other  asset not  assigned,
transferred or  sublicensed  as a result of this Section  1(e)(i) is hereinafter
referred to as an "Unassigned Asset").
                 
               (ii) To the extent that the consents  and waivers  referred to in
          Section  1(e)(i) are not obtained  prior to the Closing,  or until the
          impracticalities of transfer referred to therein are resolved,  and in
          each case subject to Section 8(a),  (x) the Seller  shall,  subject to
          Section  8(a),  use its best  efforts  to (A)  provide  or cause to be
          provided  to the Buyer  the  benefits  of any  Unassigned  Asset,  (B)
          cooperate  in any  arrangement,  reasonable  and lawful as to both the
          Seller and the Buyer,  designed to provide such  benefits to the Buyer
          and (C)  enforce  for the  account and at the expense of the Buyer any
          rights of the Seller arising from such Unassigned Asset, including the
          right to elect to terminate in  accordance  with the terms  thereof on
          the advice of the Buyer,  and (y) the Buyer shall use its best efforts
          to perform the obligations of the Seller arising under such Unassigned
          Asset or shall promptly reimburse the Seller for the expense thereof.
                 
 2.          Closing; Transactions to be Effected.
                  (a) Closing.  The closing (the  "Closing") of the purchase and
sale of the  Licensing  Assets and the  assumption  by the Buyer of the  Assumed
Liabilities  shall be held at the offices of  Skadden,  Arps,  Slate,  Meagher &
Flom, 919 Third Avenue,  New York, New York, at 10:00 a.m. on September 4, 1996,
or if the  condition to Closing set forth in Section 3 of this  Agreement  shall
not  have  been  satisfied  by such  date,  as soon as  practicable  after  such
condition shall have been  satisfied.  The date on which the Closing shall occur
is hereinafter referred to as the "Closing Date".
<PAGE>
                  
               (b) Transactions to be Effected. At the Closing, on the terms and
          subject to the conditions of this Agreement:

                    (i)  the  Seller  shall   deliver  to  the  Buyer  (A)  such
                         appropriately executed and authenticated instruments of
                         sale, assignment,  transfer and conveyance to the Buyer
                         of the Licensing Assets as the Buyer or its counsel may
                         reasonably  request,  such instruments to be reasonably
                         satisfactory in form to the Buyer and its counsel,  and
                         (B)  copies of the  License  Buyer Note  Agreement  (as
                         defined in Section  2(b)(ii)) as executed by the Seller
                         or its designees and the License  Agreement (as defined
                         in  Section 3) as  executed  by the Buyer and the Store
                         Company; and

                    (ii) the  Buyer  shall  deliver  to the  Seller  (A) by wire
                         transfer  to one or more bank  accounts  designated  in
                         writing by the Seller at least two business  days prior
                         to the Closing Date,  immediately available funds in an
                         amount equal to $7,000,000, (B) notes of the Buyer (the
                         "License Buyer  Notes"),  registered in the name of the
                         Seller  or  its  designees,  which  Buyer  Notes  shall
                         consist of two  series of senior  secured  notes  (with
                         respective   aggregate   principal   amounts  equal  to
                         $1,000,000  (the "License  Company Series 1 Notes") and
                         $9,000,000  (the "License  Company Series 2 Notes" and,
                         together with the License  Company Series 1 Notes,  the
                         "License Company Notes"), all of which notes shall have
                         the terms set forth in the form of Note  Agreement (the
                         "License  Buyer  Note  Agreement")  attached  hereto as
                         Exhibit  A, (C) such  instruments  of  assumption  with
                         respect  to  the  Assumed  Liabilities,   appropriately
                         executed and  authenticated by the Buyer, as the Seller
                         or its counsel may reasonably request, such instruments
                         to be reasonably satisfactory in form to the Seller and
                         its counsel,  and (D) copies of the License  Buyer Note
                         Agreement  and the Security  Documents (as such term is
                         defined in the License Buyer Note  Agreement),  in each
                         case  as  executed  by the  Buyer  (together  with  the
                         License   Company  Notes,   collectively,   the  "Other
                         Agreements"),  and,  in the  case  of  Blocked  Account
                         Letter  Agreements  (as  such  term is  defined  in the
                         License  Buyer  Note  Agreement),  as  executed  by the
                         respective banks with which the Collection Accounts (as
                         such  term  is  defined  in  the  License   Buyer  Note
                         Agreement) are held.
                
  3.  Conditions to Closing.  The respective  obligations of the
parties hereto are subject to the  satisfaction  (or waiver by the Buyer and the
Seller) as of the Closing of the conditions  precedent  under the Asset Purchase
Agreement,  dated as of the date  hereof,  by and  among  Mrs.  Fields  Inc.,  a
Delaware  corporation  ("MFI"),  the other sellers identified therein, the Store
Company  and  Capricorn  (the "MFI Asset  Purchase  Agreement")  and the closing
thereunder having occurred  simultaneously  with the Closing hereunder,  and the
License Agreement contemplated  thereunder (the "License Agreement") having been
executed and delivered by the Buyer and the Store Company.
                  
4.  Representations  and Warranties of the Seller.  The Seller
hereby represents and warrants to the Buyer as follows:
<PAGE>
               
   (a) Organization  and Standing of the Seller.  The Seller is a
corporation duly organized, validly existing and in good standing under the laws
of the State of Delaware.  The Seller has full corporate power and authority and
possesses all governmental  franchises,  licenses,  permits,  authorizations and
approvals  necessary to enable it to use its corporate name and to own, lease or
otherwise  hold its  properties  and  assets  and to carry  on its  business  as
presently   conducted   other   than   such   franchises,   licenses,   permits,
authorizations  and  approvals  the  lack  of  which,  individually  or  in  the
aggregate,  would not have a material  adverse  effect on the assets,  financial
condition or results of operations of the Licensing Business. The Seller is duly
qualified and in good standing to do business in each  jurisdiction in which the
nature of its business or the  ownership,  leasing or holding of its  properties
makes such qualification necessary,  except such jurisdictions where the failure
so to qualify would not have a material adverse effect on the assets,  financial
condition or results of operations of the Licensing Business.
                
  (b)  Authority;  No  Conflict.  The Seller  has all  requisite
corporate power and authority to enter into this Agreement and to consummate the
transactions  contemplated  hereby.  All  corporate  acts and other  proceedings
required to be taken by the Seller  (including  without  limitation  any and all
stockholder or debtholder  approvals) to authorize the  execution,  delivery and
performance  of  this  Agreement  and  the   consummation  of  the  transactions
contemplated  hereby have been duly and properly taken.  This Agreement has been
duly  executed and  delivered by the Seller and  constitutes a valid and binding
obligation of the Seller,  enforceable against the Seller in accordance with its
terms.  MFI gave  valid  notice  to  Randall  K.  Fields  and  Debra  J.  Fields
(collectively,  the  "Founders")  under the Stock Option  Agreement  dated as of
January 1, 1993 (as  supplemented  by the letter of waiver  dated June 30,  1994
signed by the Founders) (collectively,  the "Founders Agreement") among MFI, the
Founders,  The Prudential  Insurance  Company of America,  Principal Mutual Life
Insurance Company,  Pruco Life Insurance Company,  Zions First National Bank and
IDS Certificate Company in respect of the proposed transactions  contemplated by
this  Agreement  and the  MFI  Asset  Purchase  Agreement  and the  transactions
contemplated hereby and thereby on or about May 17, 1996 and the Closing will be
in compliance  with the Founders  Agreement.  The execution and delivery of this
Agreement and the License Buyer Note Agreement do not, and the  consummation  of
the transactions  contemplated  hereby and thereby and compliance with the terms
hereof and thereof will not,  conflict  with,  or result in any  violation of or
default (with or without  notice or lapse of time, or both) under,  or give rise
to a right of termination,  cancellation  or acceleration of any obligation,  or
result in the creation of any Lien (as defined in Section  4(f)) upon any of the
Licensing  Assets  under,  any  provision  of (i) any relevant  corporation  law
statute,  (ii) the  Certificate or Articles of  Incorporation  or By-laws of the
Seller,  (iii) except as disclosed on the Schedules  hereto,  any material note,
bond, mortgage, indenture, deed of trust, license, lease, contract,  commitment,
or agreement to which the Seller or its sole subsidiary,  Mrs. Fields Cookies, a
California  corporation  (the  "Subsidiary"),  is a party or by which any of the
Licensing  Assets is bound or (iv) any  judgment,  order or decree,  or material
statute,  law,  ordinance,  rule or  regulation  applicable to the Seller or the
Subsidiary  or any of the  Licensing  Assets,  other than, in the case of clause
(iii) above, any such conflicts,  violations, defaults, rights or liens, claims,
encumbrances,   security  interests,   options,  charges  or  restrictions  that
individually or in the aggregate would not have a material adverse effect on the
assets,  financial condition or results of operations of the Licensing Business.
No material consent,  approval,  license,  permit, order or authorization of, or
registration,  declaration or filing with, any court,  administrative  agency or
commission  or other  governmental  authority  or  instrumentality,  domestic or
foreign,  is required  to be obtained or made by or with  respect to the Seller,
the Subsidiary or their  respective  affiliates in connection with the execution
and  delivery of this  Agreement  and the License  Buyer Note  Agreement  or the
consummation by the Seller of the transactions  contemplated hereby and thereby,
other than (A) compliance  with and filings under the HSR Act and (B) those that
may be  required  solely by reason of the Buyer's (as opposed to any other third
party's) participation in the transactions contemplated hereby.
<PAGE>
               
   (c)  Equity  Interests.  No capital  stock of or other  equity
interests  in any  corporation,  partnership  or other entity is included in the
Licensing Assets.
               
   (d) Undisclosed  Liabilities.  To the knowledge of the Seller,
neither  the  Seller  nor  the  Subsidiary  has  any  material   liabilities  or
obligations of any nature (whether accrued, absolute, contingent,  unasserted or
otherwise) constituting Assumed Liabilities, except (1) as disclosed, reflected,
reserved  against or  contemplated  in the pro forma  balance sheet of the Buyer
attached as Schedule 6(e), (2) for items disclosed in the Schedules  hereto,  or
(3) for liabilities and obligations  incurred in the ordinary course of business
consistent with past practice since the date of such balance sheet other than in
violation of this Agreement.
               
   (e) Taxes.  (i) Except as set forth on Schedule 4(e), MFI has,
in respect of the Licensing  Business,  filed all material Tax Returns which are
required to be filed (all such returns  being true,  correct and complete in all
material  respects)  and has paid all Taxes shown to be due on such Tax Returns,
and all monies  required  to be withheld  by the Seller  from  employees  of the
Licensing  Business for income Taxes and social security and other payroll Taxes
have been  collected  or  withheld,  and either  paid to the  respective  taxing
authorities,  set aside in  accounts  for such  purpose,  or  accrued,  reserved
against and entered upon the books of the Licensing Business.
              
    (f) (ii)  Except as set forth on Schedule  4(e),  there are no
ongoing  audits or  examinations  of any of the Tax Returns of the Seller or the
Subsidiary  and neither the Seller nor the  Subsidiary  has been notified by any
governmental authority that any such audit is contemplated or pending. Except as
set forth on Schedule  4(e),  no  governmental  authority  is now  asserting  or
threatening  to assert  against  either  of the  Seller  or the  Subsidiary  any
deficiency or claim for additional Taxes.  Except as set forth on Schedule 4(e),
no extension of time with respect to any date on which a Tax Return was or is to
be filed by either of the Seller or the  Subsidiary  is in force,  and no waiver
agreement  by  either  of the  Seller  or the  Subsidiary  is in  force  for the
extension of time for the assessment or payment of any Taxes. There are no liens
for Taxes upon any of the  Licensing  Assets  other than Liens for Taxes not yet
due or payable.
                 
 (g) (iii) For purposes of this  Agreement,  "Taxes" shall mean
federal, state, local or foreign income, gross receipts,  property,  sales, use,
license, excise, franchise,  employment,  payroll,  withholding,  alternative or
add-on minimum,  ad valorem,  transfer or excise tax, or any other tax,  custom,
duty,  governmental  fee  or  other  like  assessment  or  charge  of  any  kind
whatsoever,  together with any interest or penalty,  imposed by any governmental
authority. For purposes of this Agreement, "Tax Returns" shall mean all federal,
state,  local  and  foreign  tax  returns,  declarations,  statements,  reports,
schedules, forms and information returns and any amended Tax Returns relating to
Taxes.
<PAGE>
                
  (h)  Title  to  Licensing  Assets.  The  Seller  has  good and
marketable  title to the  Licensing  Assets,  free and  clear of all  mortgages,
liens,  claims,   security  interests,   easements,   rights  of  way,  pledges,
restrictions,  charges or encumbrances of any nature  whatsoever  (collectively,
"Liens"),  except (i) such as are  disclosed  on the  Schedules  hereto and (ii)
mechanics',  carriers',  workmen's,  repairmen's  or other like Liens arising or
incurred in the  ordinary  course of  business,  Liens  arising  under  original
purchase  price  conditional  sales  contracts and  equipment  leases with third
parties entered into in the ordinary  course of business,  Liens for Taxes which
are not due and  payable or which may  thereafter  be paid  without  penalty and
other Liens, if any, which do not, individually or in the aggregate,  materially
impair the continued use and operation,  consistent  with past practice,  of the
Licensing  Asset to which they  relate (the Liens  described  in clauses (i) and
(ii) above are  hereinafter  referred to  collectively  as  "Permitted  Liens").
Subject to Section 1(e),  at the Closing,  the Buyer shall acquire the Licensing
Assets free and clear of all Liens other than Permitted Liens.
                
  (i) Condition of Assets. Except as set forth on Schedule 4(g),
no tangible personal assets are included in the Licensing Assets.
               
  (j)  Trademarks,  etc.  Schedule  4(h)  sets  forth a true and
complete list of all material patents,  trademarks (registered or unregistered),
trade  names  (registered  or   unregistered),   service  marks  (registered  or
unregistered),  registered copyrights and material  unregistered  copyrights and
computer software applications, other than off-the-shelf applications,  together
with all applications  therefor,  owned or used by or licensed to the Seller and
the Subsidiary  and all license  agreements  related  thereto that are Licensing
Assets  to  which  the  Seller  or  the  Subsidiary  is  a  party  (collectively
"Intellectual Property") and with respect to trademarks,  contains a list of all
jurisdictions  in which such  trademarks  are  registered or applied for and all
registration and application numbers. Except as disclosed on Schedule 4(h) or as
set forth in the License Agreement, the Seller or the Subsidiary owns or has the
valid  right to use,  without  payment  to any  other  party,  the  Intellectual
Property  used in or  necessary  for the  conduct  of their  businesses  and the
consummation of the  transactions  contemplated  hereby will not alter or impair
any such rights. All material  Intellectual  Property owned by the Seller or the
Subsidiary  is valid  and all  registrations  related  thereto  have  been  duly
maintained.  Except as disclosed on Schedule  4(h),  all  Intellectual  Property
owned by the Seller or the Subsidiary is free and clear of all Liens.  Except as
disclosed  on  Schedule  4(h),  to the  Seller's  knowledge,  no claims or other
proceedings  are pending or  threatened  by any person or entity with respect to
the ownership,  validity,  enforceability  or use of any Intellectual  Property.
Except as disclosed on Schedule 4(h), to the Seller's knowledge, (i) the conduct
of its business does not infringe upon the rights of any third party and (ii) no
third party is infringing upon any Intellectual  Property owned by the Seller or
the Subsidiary.
                 
 (k) Contracts.  Except as described in Schedule 4(i), there is
no material contract, license or other agreement constituting or relating to the
Licensing Assets.  Except as disclosed on Schedule 4(i), each contract,  license
or other agreement of the Seller described on Schedule 4(i)  (collectively,  the
"Contracts") is valid, binding and in full force and effect. Except as disclosed
on Schedule 4(i), the Seller has performed all material  obligations required to
be  performed by it to date under the  Contracts  and it is not (with or without
the lapse of time or the giving of notice,  or both) in breach or default in any
material respect  thereunder and, to the Seller's  knowledge,  no other party to
any of the  Contracts  is (with or  without  the lapse of time or the  giving of
notice, or both) in breach or default in any material respect thereunder.
<PAGE>
                 
 (l)  Litigation;  Decrees.  Schedule 4(j) sets forth a list of
all lawsuits, claims, proceedings or investigations pending, or, to the Seller's
knowledge,  threatened,  as of the  date of this  Agreement,  by or  against  or
affecting the Licensing Assets, which (i) relate to or involve more than $25,000
(other than claims which are, or would be but for retentions,  deductibles,  the
nonpayment of premiums or other defenses by carriers relating to alleged acts or
omissions  of the  insureds,  covered  by the  insurance  policies  set forth on
Schedule  4(k)),  (ii)  seek  any  injunctive  relief,  or (iii)  relate  to the
transactions  contemplated  by this  Agreement.  Except as disclosed on Schedule
4(j),  neither the Seller nor the  Subsidiary  is in default  under any material
judgment,  order or decree of any court,  administrative agency or commission or
other governmental authority or instrumentality, domestic or foreign, applicable
to the Licensing Business or any of the Licensing Assets.
               
   (m) Insurance.  The insurance  policies  currently  maintained
with respect to the Licensing  Business and the  Licensing  Assets are listed on
Schedule  4(k).  All such policies are in full force and effect.  The Seller has
heretofore  made  available  to the Buyer true and  complete  copies of all such
policies.
              
    (n)  Absence  of Changes or  Events.  Except as  disclosed  on
Schedule  4(l),  since June 30, 1996,  there has not been any  material  adverse
change in the  assets,  financial  condition  or  results of  operations  of the
Licensing  Business other than changes relating to the economy in general or the
Licensing  Business's  industry in general and not  specifically  related to the
Licensing Business.  Since June 30, 1996, the Seller has conducted the Licensing
Business  in the  ordinary  course  and in  substantially  the  same  manner  as
presently  conducted and has made all reasonable  efforts  consistent  with past
practice to preserve its relationships with customers, suppliers and others with
whom it deals,  and the Seller has not taken any action that, if taken after the
date hereof,  would  constitute a material  breach of any of the  covenants  set
forth in Section 5(b).
               
   (i) Compliance with Applicable Laws;  Environ-mental  Matters.
Except as set forth in Schedule 4(m), to the knowledge of the Seller, the Seller
and the Subsidiary is in compliance with all statutes, laws, ordinances,  rules,
orders  and  regulations  of  any  governmental  authority  or  instrumentality,
domestic  or  foreign,   applicable  to  the  Licensing  Business  except  where
noncompliance would not have a material adverse effect on the assets,  financial
condition or results of  operations  of the  Licensing  Business.  Except as set
forth in Schedule  4(m),  the Seller has not received any written  communication
from a governmental  authority that alleges that the Seller or the Subsidiary is
not in  compliance,  in  respect  of the  Licensing  Business,  in all  material
respects, with material federal, state, local or foreign laws, ordinances, rules
and regulations.
<PAGE>
              
    (ii) Except as set forth in Schedule 4(m), to the knowledge of
the  Seller,  none  of the  operations  or  properties  of the  Seller  and  the
Subsidiary  is the subject of any federal,  state or foreign  investigation,  in
respect of the Licensing  Business,  evaluating  whether any remedial  action is
needed to respond to a release of any  Hazardous  Substance  (as defined  below)
into the environment, and neither the Seller nor the Subsidiary has received any
written communication from a governmental authority that alleges that the Seller
or the Subsidiary is not in compliance, and the Seller and the Subsidiary are in
compliance,  in all material respects, with all federal, state, local or foreign
laws,  ordinances,  codes,  rules and  regulations  relating to the  environment
("Environmental  Laws") in  respect  of the  Licensing  Business,  except  where
noncompliance would not have a material adverse effect on the assets,  financial
condition or results of operations of the Licensing Business. The Seller and the
Subsidiary have filed all material  notices required in respect of the Licensing
Business  to be filed by them under any  Environmental  Law  indicating  past or
present treatment,  storage or disposal of a Hazardous  Substance or reporting a
spill or release of a  Hazardous  Substance  into the  environment.  Neither the
Seller nor the Subsidiary has any material contingent  liabilities in respect of
the  Licensing  Business  in  connection  with  any  Hazardous   Substance  that
individually  or in the aggregate  would have a material  adverse  effect on the
assets,  financial condition or results of operations of the Licensing Business.
"Hazardous  Substance"  includes:  (i) any hazardous,  toxic or dangerous waste,
substance  or  material  defined  as  such  in (or  for  the  purposes  of)  the
Comprehensive  Environmental  Response,   Compensation  and  Liability  Act,  as
amended,   and  any  so-called   superfund  or  superlien   law,  or  any  other
Environmental  Law,  including   Environmental  Laws  relating  to  or  imposing
liability  or  standards  of conduct  concerning  any  hazardous or toxic waste,
substance or material in effect on the date of this Agreement,  (ii) asbestos or
polychlorinated biphenyls, and (iii) any other chemical,  material or substance,
exposure to which is  prohibited,  limited or regulated  by any federal,  state,
foreign or local governmental authority pursuant to any Environmental Law or any
health and safety or similar law, code, ordinance, rule or regulation,  order or
decree,  and which  could  reasonably  pose a hazard to the health and safety of
workers at or users of any properties  included in the Licensing Assets or cause
damage to the environment.
                 
 (o)  Employee  and  Labor  Relations.  Except  as set forth on
Schedule  4(n),  (i) there is no labor  strike,  dispute,  or work  stoppage  or
lockout actually pending, or, to the Seller's knowledge,  threatened, against or
affecting  the  Licensing  Business  and during the past two years there has not
been any such action;  (ii) to the Seller's knowledge,  no union  organizational
campaign is in progress with respect to the employees of the Licensing  Business
and no question  concerning  representation  exists  respecting  such employees;
(iii) the Seller and the  Subsidiary is in  compliance in all material  respects
with all laws  applicable to the Licensing  Business  respecting  employment and
employment  practices,  terms and  conditions of employment and wages and hours,
and is not engaged in any unfair labor  practice;  (iv) there is no unfair labor
practice charge or complaint  against the Seller or the Subsidiary in connection
with the Licensing Business pending, or, to the Seller's knowledge,  threatened,
before the National Labor Relations Board;  (v) there is no pending,  or, to the
Seller's knowledge, threatened, grievance that, if adversely decided, would have
a material  adverse  effect on the  assets,  financial  condition  or results of
operations  of the  Licensing  Business;  and (vi) no charges with respect to or
relating  to the  Licensing  Business  are pending  before the Equal  Employment
Opportunity  Commission  or any  state  or  local  agency  responsible  for  the
prevention of unlawful  employment  practices that, if adversely decided,  would
have a material adverse affect on the assets,  financial condition or results of
operations of the Licensing Business.
<PAGE>
                 
 (p) Licenses;  Permits.  Except as disclosed on Schedule 4(o),
all material licenses, permits or authorizations issued or granted to the Seller
by local, state or federal  governmental  authorities or agencies and applicable
to the Licensing Business are validly held by the Seller or the Subsidiary,  the
Seller and the  Subsidiary  have  complied with all  requirements  in connection
therewith  and the same  will not be  subject  to  suspension,  modification  or
revocation as a result of this Agreement or the consummation of the transactions
contemplated hereby.
               
   (q)  Inventory.  No  inventory  is included  in the  Licensing
                  Business. 5. Covenants of the Seller. The Seller covenants and
                  agrees as follows: (a) Access. Prior to the Closing the Seller
                  will give the Buyer and its
representatives,  employees,  counsel and accountants  reasonable access, during
normal business hours and upon reasonable notice, to the personnel,  properties,
books and records of the Seller and the Subsidiary; provided, however, that such
access does not unreasonably  disrupt the normal operations of the Seller or the
Subsidiary.
                 
 (b)  Conduct  of the  Seller.  Except  with the prior  written
consent of the Buyer or as otherwise expressly permitted by this Agreement,  the
Seller shall not take any action, at any time on or after the date hereof and at
or prior to the Closing,  that would,  or that could  reasonably be expected to,
result in (i) any of the  representations and warranties of the Seller set forth
in this Agreement that are qualified as to materiality becoming untrue, (ii) any
of such representations and warranties that are not so qualified becoming untrue
in any material  respect or (iii) the  condition to the purchase and sale of the
Licensing Assets set forth in Section 3 not being satisfied.
              
    (c)  Preservation  of the  Licensing  Business and the Related
Business.  The Seller will carry on the Licensing Business diligently and in the
ordinary course,  substantially in the same manner as heretofore conducted,  and
keep its operations  substantially  intact,  including its present relationships
with  suppliers  and customers and others  having  business  relations  with it;
provided,  however,  that the Seller may remove cash from the Licensing Business
consistent with its obligations under the MFI Asset Purchase  Agreement.  Except
with the  written  consent  of the  Buyer,  the  Seller  shall  not amend in any
material respect or terminate any of the contracts, licenses or other agreements
identified  in Schedule  4(i) or enter into any new  contract,  license or other
agreement relating to the Licensing Business other than in the ordinary course.
               
  (d)  Confidentiality.  The Seller will keep confidential,  and
cause its affiliates and instruct its and their affiliates' officers, directors,
employees and advisors to keep  confidential,  all  information  concerning  the
transactions contemplated by this Agreement (including as to the parties hereto)
and all  nonpublic  information  relating to the Licensing  Business,  except as
required  by law or  administrative  process  and except for  information  which
becomes  public  other  than as a  result  of a  breach  of this  Section  5(d).
Notwithstanding  the  foregoing,  affiliates of the Seller who become parties to
the License  Buyer Note  Agreement  and holders of License  Buyer Notes shall be
deemed to have complied with this Section 5(d) if they comply with Section 11.12
of the License Buyer Note Agreement.
<PAGE>
                
  (e) Insurance. The Seller shall keep, or cause to be kept, all
insurance  policies set forth on Schedule  4(k), or  replacements  therefor with
reputable firms and providing no lesser  coverage (in amount or scope),  in full
force and effect through the close of business on the Closing Date.
               
   (f)  Other  Transactions.  Prior to the  Closing,  none of the
Seller, the Subsidiary nor any other affiliate of the Seller shall,  directly or
indirectly,  encourage,  solicit,  initiate or  participate  in  discussions  or
negotiations with any corporation, partnership, person, or other entity or group
(other than the Buyer and its  representatives)  concerning any merger,  sale of
securities,  sale of  substantial  assets or similar  transaction  involving the
Seller  and the  Subsidiary.  In the event  that any  Seller  or the  Subsidiary
receives an offer  relating to any such  transaction,  the Seller will  promptly
notify the Buyer of such proposal.
               
   6.  Representations and Warranties of the Buyer and Capricorn.
The Buyer and Capricorn  jointly and severally  hereby  represent and warrant to
the Seller as follows:
               
   (a) Authority.  The Buyer is a corporation  and Capricorn is a
limited partnership, duly organized, validly existing and in good standing under
the laws of the State of Delaware.  The Buyer has all requisite  corporate,  and
Capricorn has all requisite partnership,  power and authority to enter into this
Agreement  and  the  Other   Agreements  and  to  consummate  the   transactions
contemplated  hereby and thereby.  All corporate or  partnership  acts and other
proceedings  required to be taken by the Buyer or  Capricorn  to  authorize  the
execution,  delivery and performance of this Agreement and the Other  Agreements
and the  consummation of the transactions  contemplated  hereby and thereby have
been  duly and  properly  taken.  This  Agreement  has been  duly  executed  and
delivered  by the Buyer  and  Capricorn  and  constitutes  a valid  and  binding
obligation  of the  Buyer  and  Capricorn,  enforceable  against  the  Buyer and
Capricorn in  accordance  with its terms.  When  executed  and  delivered at the
Closing,  the Other  Agreements will be duly executed and delivered by the Buyer
and will constitute its valid and binding obligation,  enforceable against it in
accordance  with their terms.  The execution and delivery of this  Agreement and
the  Other   Agreements  do  not,  and  the  consummation  of  the  transactions
contemplated hereby and thereby and compliance with the terms hereof and thereof
will not,  conflict  with,  or result in any  violation  of or default  (with or
without  notice  or lapse of time,  or both)  under,  or give rise to a right of
termination,  cancellation or  acceleration of any obligation,  or result in the
creation  of any Lien  upon any of the  properties  or  assets  of the  Buyer or
Capricorn under,  any provision of (i) the Delaware  General  Corporation Law or
the Revised Uniform Limited  Partnership Act of the State of Delaware,  (ii) the
Certificate  of  Incorporation  and  By-Laws  of the  Buyer  or the  Partnership
Agreement of Capricorn, (iii) any material note, bond, mortgage, indenture, deed
of trust, license,  lease, contract,  commitment or agreement to which the Buyer
or Capricorn is a party or by which any of its properties are bound, or (iv) any
judgment,  order,  or decree,  or  material  statute,  law,  ordinance,  rule or
regulation  applicable to the Buyer or Capricorn or their respective  properties
or assets,  other than, in the case of clause (iii) above,  any such  conflicts,
violations,  defaults,  rights or Liens that  individually  or in the  aggregate
would not have a material adverse effect on the assets,  financial  condition or
results of operations of the Buyer or Capricorn. No material consent,  approval,
license,  permit,  order or authorization  of, or  registration,  declaration or
filing  with,   any  court,   administrative   agency  or  commission  or  other
governmental  authority or instrumentality,  domestic or foreign, is required to
be obtained or made by or with respect to the Buyer or  Capricorn in  connection
with the  execution and delivery of this  Agreement and the Other  Agreements or
the  consummation  by the Buyer or  Capricorn of the  transactions  contemplated
hereby and thereby, other than compliance with and filings under the HSR Act.
<PAGE>
                
  (b) Actions and Proceedings, etc. There are no (i) outstanding
judgments,  orders,  writs,  injunctions  or decrees of any court,  governmental
agency or  arbitration  tribunal  against  the Buyer or  Capricorn  which have a
material  adverse  effect on the ability of the Buyer or Capricorn to consummate
the transactions  contemplated  hereby or (ii) actions,  suits, claims or legal,
administrative or arbitration  proceedings or investigations  pending or, to the
best  knowledge  of the  Buyer or  Capricorn,  threatened  against  the Buyer or
Capricorn,  which are likely to have a material adverse effect on the ability of
the Buyer or Capricorn to consummate the transactions contemplated hereby.
                
  (c)  Availability  of Funds.  The Buyer and Capricorn  have no
current  reason to  believe  that the  financing  necessary  to  consummate  the
transactions  contemplated  by this  Agreement will not be available on a timely
basis for the transactions  contemplated by this Agreement.  The Buyer estimates
that it will  require  approximately  $7,000,000  in  financing  for purposes of
payment by the Buyer of the cash portion of the Purchase Price. Capricorn hereby
commits to provide or obtain all such  financing  within 30 days  following  the
execution and delivery of this Agreement.
                
  (d) Status of Buyer.  The Buyer was  formed on July 31,  1996.
The  Buyer  has  engaged  in no  business  other  than in  connection  with  its
organization  and the  negotiation  of this  Agreement and the Other  Agreements
(collectively,  the "Transaction  Documents") and has no material liabilities or
obligations of any nature (whether accrued, absolute, contingent,  unasserted or
otherwise),  except those set forth in the Transaction Documents and obligations
to pay fees and expenses  incurred in connection  therewith which as of the date
of this Agreement are estimated not to exceed $300,000.  True and correct copies
of the Buyer's  Certificate of Incorporation and By-Laws, in the forms they will
be in effect on the Closing Date, have been furnished to the Seller.
              
    (e) Pro Forma  Balance  Sheet of Buyer.  Attached  as Schedule
6(e) is an  unaudited  pro  forma  balance  sheet of the  Buyer  which  has been
presented as if the transactions  contemplated by this Agreement are consummated
as of August  31,  1996 based on the  assumptions  that (i)  various  actual and
estimated  information  received from the Seller accurately  reflects the assets
and  liabilities  to be  transferred  to the  Buyer at the  closing  under  this
Agreement and (ii)  transaction  costs  payable by the Buyer in connection  with
such transactions equals $300,000.
              
    7.  Covenants  of the  Buyer  and  Capricorn.  The  Buyer  and
Capricorn jointly and severally covenant and agree as follows:
              
   (a) No  Additional  Representations.  The Buyer and  Capricorn
acknowledge that none of the Seller, the Subsidiary or any other person has made
any  representation  or warranty,  expressed  or implied,  as to the accuracy or
completeness  of any  information  regarding  the Seller,  the  Subsidiary,  the
Licensing  Business,  the  Licensing  Assets or Assumed  Liabilities,  except as
expressly set forth in this Agreement,  the Schedules  hereto or any certificate
delivered by the Seller at the Closing,  and none of the Seller,  the Subsidiary
or any other person will have or be subject to any liability to the Buyer or any
other person  resulting from the  distribution  to the Buyer, or the Buyer's use
of, any such information, except as expressly set forth in this Agreement.
<PAGE>
               
   (b) Confidentiality. Except as contemplated by this Agreement,
the Buyer and Capricorn  will keep  confidential,  and cause its  affiliates and
instruct its and its affiliates' officers, directors,  employees and advisors to
keep  confidential,  all  nonpublic  information  relating  to the Seller or the
Licensing  Business,  except as  required by law or  administrative  process and
except for  information  which becomes public other than as a result of a breach
of this Section 7(b); provided,  however,  that the obligations of the Buyer and
Capricorn under this Section 7(b) shall  terminate,  with respect to information
concerning  the Licensing  Business (but not with respect to other  information)
upon any occurrence of the Closing.
                  
(c)  Conduct  of the  Buyer.  Except  with the  prior  written
consent of the Seller,  the Buyer  shall not take any action,  at any time on or
after the date hereof and at or prior to the Closing,  that would, or that could
reasonably  be  expected  to,  result  in (i)  any of  the  representations  and
warranties  of the Buyer set forth in this  Agreement  that are  qualified as to
materiality  becoming untrue,  (ii) any of such  representations  and warranties
that are not so qualified  becoming untrue in any material  respect or (iii) any
of the conditions to the purchase and sale of the Licensing  Assets set forth in
Section 3 not being satisfied.
              
    8.  Mutual  Covenants.  Each  of the  Seller,  the  Buyer  and
Capricorn covenants and agrees as follows:
               
   (a) Best Efforts.  Subject to the terms and conditions of this
Agreement,  each party will use its best  efforts to cause the  Closing to occur
and to obtain the consents and waivers referred to in Section 1(e)(i). The Buyer
acknowledges  that certain  consents to the  transactions  contemplated  by this
Agreement  may be required  from third  parties and that such  consents have not
been  obtained.  The Buyer agrees that the Seller  shall not have any  liability
whatsoever  to the Buyer arising out of or relating to the failure to obtain any
consents that may be required in connection with the  transactions  contemplated
by this  Agreement  or because of the  termination  of any  contract as a result
thereof.  The Buyer further agrees that no representation,  warranty or covenant
of the Seller  contained herein shall be breached or deemed breached as a result
of (i) the  failure  to  obtain  any such  consent  or as a  result  of any such
termination  or (ii) any lawsuit,  action,  claim,  proceeding or  investigation
commenced  or  threatened  by or on  behalf  of any  persons  arising  out of or
relating to the failure to obtain any such consent or any such termination.  The
Seller and the Buyer shall use their best efforts to, and shall  cooperate  with
each other to obtain as soon as practicable, the consent, approval or waiver, in
form reasonably  satisfactory to the Seller and the Buyer, from any person whose
consent,  approval or waiver is necessary  to assign or transfer  any  Licensing
Asset to the Buyer.  It is  understood  and agreed  that such best  efforts  and
cooperation  shall not include any requirement of the Seller or the Buyer or any
of  their  respective  affiliates  to  expend  money,  commence  or  defend  any
litigation or offer or grant any  accommodation  (financial or otherwise) to any
third party.  The covenants  contained in this Section 8(a) shall continue after
the Closing Date.
<PAGE>
               
  (b) Cooperation. The Buyer and the Seller shall cooperate with
each  other for a period of 90 days  after the  Closing  to ensure  the  orderly
transition of the Licensing  Assets from the Seller to the Buyer and to minimize
any  disruption  to the  respective  businesses of the Seller and the Buyer that
might result from the transactions contemplated hereby.
               
   (c) Publicity.  The Seller and the Buyer agree that,  from the
date  hereof  through  the  Closing  Date,  no public  release  or  announcement
concerning the transactions  contemplated hereby shall be issued by either party
without the prior consent of the other party, and, to the extent  practical,  of
each person named therein  (which consent shall not be  unreasonably  withheld),
except as such release or  announcement  may be required by any  franchising  or
other law or the rules or regulations of any United States or foreign securities
exchange,  in which case the party required to make the release or  announcement
shall  allow the other  party  reasonable  time to  comment  on such  release or
announcement in advance of such issuance.
               
   (d)  Antitrust  Notification.  The  Seller  and the Buyer (and
their respective ultimate parent entities) will as promptly as practicable,  but
in no event later than five business  days  following the execution and delivery
of this  Agreement,  file with the United States Federal Trade  Commission  (the
"FTC") and the United States  Department of Justice (the "DOJ") the notification
and report form, if any, required for the transactions  contemplated  hereby and
any supplemental  information  requested in connection therewith pursuant to the
HSR Act. Any such notification and report form and supplemental information will
be in substantial  compliance with the  requirements of the HSR Act. The Seller,
the Buyer and Capricorn  shall furnish to the other such  necessary  information
and  reasonable  assistance  as the other may  request  in  connection  with its
preparation  of any filing or submission  which is necessary  under the HSR Act.
The Seller and the Buyer  shall  keep each other  apprised  of the status of any
communications with, and inquiries or requests for additional  information from,
the FTC and the DOJ and shall comply  promptly with any such inquiry or request.
The Seller,  the Buyer and  Capricorn  will use their best efforts to obtain any
clearance  required under the HSR Act for the purchase and sale of the Licensing
Assets;  provided,  however, that such best efforts obligation shall not require
the Buyer to restructure any of the  transactions  contemplated by, or to divest
any of the assets to be acquired  pursuant to,  either this  Agreement,  the MFI
Asset Purchase Agreement or the OCC/HSC Agreement.
                  
(i) Records.  On the Closing Date, the Seller shall deliver or
cause to be delivered to the Buyer all original  agreements,  documents,  books,
records and files  (collectively,  "Records"),  in the  possession of the Seller
relating to the Licensing Business of the Seller and the Subsidiary,  subject to
the following exceptions:
                         
  (A) the Buyer  recognizes  that  certain  Records may
         contain  incidental   information   relating  to  the  Seller  and  the
         Subsidiary  and that the  Seller  may  retain  such  Records  and shall
         provide copies of the relevant portions thereof to the Buyer;
                          
 (B) the Seller may retain all Records relating to the
         sale of the  Licensing  Assets,  including  bids  received  from  other
         parties and analyses relating to the Licensing Business;
<PAGE>
                          
 (C) the Seller and the  Subsidiary may retain any Tax
         Returns.  The Buyer shall be  provided  with copies of such Tax Returns
         only to the extent  that they relate to the  Licensing  Business or the
         Licensing Assets or the Buyer's  obligations under this Agreement.  The
         Seller  shall not  dispose of or destroy  such  records  without  first
         offering to turn over  possession  thereof to the Buyer (at the Buyer's
         expense)  by written  notice to the Buyer at least 30 days prior to the
         proposed date of such disposition or destruction; and
                        
   (D) the Seller and the Subsidiary  shall retain their
         respective  corporate  record books and stock records  containing their
         certificates of incorporation,  bylaws,  minutes of the meetings of the
         board(s)  of  directors  and   stockholders,   and  similar   corporate
         governance documents.
                
  (ii) After the Closing,  upon reasonable  written notice,  the
Buyer and the Seller agree to furnish or cause to be furnished to each other and
their representatives,  employees, counsel and accountants access, during normal
business  hours,  to  such  information  (including  Records  pertinent  to  the
Licensing  Business) and  assistance  relating to the  Licensing  Business as is
reasonably  necessary  for  financial  reporting  and  accounting  matters,  the
preparation  and filing of any Tax  Returns  or the  defense of any Tax claim or
assessment;  provided,  however,  that such access does not unreasonably disrupt
the normal operations of the Seller, the Buyer or the Licensing Business.
                 
 (e) Supplemental Disclosure.  Prior to the Closing, each party
shall  supplement  or  amend  its  Schedules  provided  in  connection  with its
representations  and  warranties  in this  Agreement to include any  information
hereafter  obtained  which would have been required to be set forth or described
in any  such  Schedule  had it been  existing  or  known  as of the date of this
Agreement  or  which  is  necessary  to  complete  or  correct  such   Schedule.
Notwithstanding the foregoing,  for purposes of determining the accuracy of such
representations  and warranties for purposes of Sections  10(b)(i) and 10(c)(i),
such  Schedules  shall  be  deemed  to  include,  respectively,  (x)  only  that
information  contained  therein  on the  date  of  this  Agreement  or  (y)  all
information contained in such Schedules as so supplemented or amended.
                 
 9.  Further  Assurances.  From  time  to  time,  as  and  when
requested by either party hereto, the other party shall execute and deliver,  or
cause to be executed and delivered, all such documents and instruments and shall
take,  or cause to be taken all such  further  or other  actions,  as such other
party may reasonably deem necessary or desirable to consummate the  transactions
contemplated by this Agreement.
              
    (i) Indemnification. Tax Indemnification. The Seller agrees to
indemnify  the Buyer,  its  affiliates  and each of their  respective  officers,
directors, employees and agents and hold them harmless from any loss, liability,
claim,  damage  or  expense  (including  reasonable  legal  fees  and  expenses)
(collectively,  "Loss")  suffered  or  incurred  by any such  indemnified  party
arising from Taxes applicable to the Licensing Business or the Licensing Assets,
in each case  attributable  to taxable years or periods ending at the time of or
prior to the  Closing.  The Buyer  shall be  liable  for and shall pay and shall
indemnify the Seller,  its  affiliates  and each of their  respective  officers,
directors,  employees  and agents  from all Taxes  applicable  to the  Licensing
Business or the  Licensing  Assets  that are  attributable  to taxable  years or
periods beginning immediately after the Closing or, with respect to any Straddle
Period,  the portion of such Straddle  Period  beginning  immediately  after the
Closing.  For  purposes of this  Section  10(a),  any  Straddle  Period shall be
treated on a "closing of the books" basis as two partial periods,  one ending at
the time of the Closing and the other beginning  immediately  after the Closing;
provided,  however,  that Taxes (such as property  Taxes)  imposed on a periodic
basis  shall be  allocated  pro rata on a daily  basis  in  accordance  with the
principles under Section 164(d) of the Code. "Straddle Period" means any taxable
year or period beginning before and ending after the Closing.
<PAGE>
               
  (ii)  Notwithstanding  paragraph  (i), any sales Tax, use Tax,
real  property  transfer  or gains Tax,  documentary  stamp Tax or  similar  Tax
attributable to the sale or transfer of the Licensing  Business or the Licensing
Assets  shall be paid by the Seller.  The Buyer and the Seller  agree  timely to
sign and deliver such  certificates  or forms as may be necessary or appropriate
to establish an exemption from (or otherwise  reduce),  or file Tax Returns with
respect to, such Taxes.
               
   (iii)  The  Seller  or the  Buyer,  as the case may be,  shall
provide prompt  reimbursement  for any Tax paid by one party all or a portion of
which is the  responsibility  of the other party in accordance with the terms of
this Section 10(a); provided, however, that any claim for reimbursement asserted
against the Seller shall be limited to an offset of the unpaid portion,  if any,
of the License  Company  Series 1 Notes as provided in Section  10(g).  Within a
reasonable  time prior to the payment of any said Tax, the party paying such Tax
shall give notice to the other party of the Tax payable and the portion which is
the  liability  of each  party,  although  failure to do so will not relieve the
other party from its liability  hereunder  except to the extent the indemnifying
party is materially adversely affected thereby.
                
  (iv) The  Buyer  (or the  Seller,  as the  case may be)  shall
promptly notify the Seller (or the Buyer,  as the case may be) in writing,  upon
receipt  by the  Buyer  (or the  Seller,  as the  case may be) or any of its (or
their) affiliates of notice of any pending or threatened  federal,  state, local
or foreign Tax audits,  examinations or assessments  which may materially affect
the Tax  liabilities  for which the Seller  (or the  Buyer,  as the case may be)
would be required  to  indemnify  the Buyer (or the Seller,  as the case may be)
pursuant to paragraph (i) of this Section 10(a),  although failure to do so will
not relieve the Seller (or the Buyer,  as the case may be) from their  liability
hereunder,  except to the extent  the Seller (or the Buyer,  as the case may be)
are materially  adversely  affected thereby.  The Seller shall have the right to
control any Tax audit or administrative or court proceeding  relating to taxable
periods  ending at the time of or before the Closing,  and to employ  counsel of
its choice at its expense;  provided,  however, that the Buyer shall be entitled
to  participate  at its own expense in (but shall have no right to control)  any
Tax Audit or  administrative  or court  proceeding  relating to taxable  periods
ending at the time of or before  the  Closing to the  extent  that its  interest
could be materially adversely affected.  In the case of the Straddle Period, the
Seller  shall be  entitled  to  participate  at its  expense in any Tax audit or
administrative  or  court  proceeding  relating  in  whole  or in part to  Taxes
attributable  to the portion of such  Straddle  Period ending at the time of the
Closing and,  with the written  consent of the Buyer,  and at the Seller's  sole
expense, may assume the entire control of such audit or proceeding.  Neither the
Buyer nor any of its affiliates may settle any Tax claim for any taxable year or
period  ending at or before the time of the Closing or for any  Straddle  Period
which may be the subject of indemnification by the Seller under paragraph (i) of
this  Section  10(a)  without the prior  written  consent of the  Seller,  which
consent may not be unreasonably withheld.
               
   (v) After the Closing,  each of the Seller and the Buyer shall
(and shall cause their respective affiliates to):
<PAGE>
                      
     (1)  assist  the  other  party in  preparing  any Tax
         Returns which such other party is responsible for preparing and filing;
                       
    (2)  cooperate  fully in preparing for any audits of,
         or disputes with taxing authorities regarding, any Tax Returns relating
         to the Licensing Business or the Licensing Assets;
                       
    (3) make  available  to the other  and to any  taxing
         authority  as  reasonably  requested  all  information,   records,  and
         documents  relating to Taxes relating to the Licensing  Business or the
         Licensing Assets;
                        
   (4) provide  timely notice to the other in writing of
         any pending or  threatened  Tax audits or  assessments  relating to the
         Licensing  Business or the  Licensing  Assets for  taxable  periods for
         which the other may have a liability under this Section 10(a); and
                        
  (5)   furnish   the   other   with   copies   of  all
         correspondence  received from any taxing  authority in connection  with
         any Tax audit or  information  request with respect to any such taxable
         period.
                
  (i) The Seller shall have no right of contribution against any
subsidiaries  of MFI the stock of which is  acquired  pursuant  to the MFI Asset
Purchase  Agreement  in respect  of any  indemnification  obligation  under this
Section 10(a).
                 
 (b) Other  Indemnification by the Seller. The Seller agrees to
indemnify  the Buyer,  its  affiliates  and each of their  respective  officers,
directors, employees and agents and hold them harmless from any Loss suffered or
incurred by any such  indemnified  party  (other than any  relating to Taxes for
which the exclusive  indemnification  provisions are set forth in Section 10(a))
to the extent arising from:
                
  (i) any breach of any representation or warranty of the Seller
         contained in this Agreement or in any Schedule, certificate, instrument
         or other document delivered  pursuant hereto or thereto  (respectively,
         the "Related Documents")  (regardless of whether such breach is related
         to any  Assumed  Liability);  that,  for  purposes of  determining  the
         occurrence of a breach of any  representation or warranty of the Seller
         in  connection  with any  claim  made for  indemnification  under  this
         Section  10(b),  as well as for  determining  the  amount of any Losses
         arising therefrom,  (A) the "material adverse change" and the "material
         adverse  effect"  qualifiers  shall be disregarded  except in the third
         line of Section  4(l) and the seventh  line of Section  4(m)(i) and (B)
         the "material"  qualifier  shall be disregarded in Section 4(d), in the
         15th line of Section  4(f),  in the 15th line of Section  4(l),  in the
         13th  line  of  Section   4(m)(i)   (immediately   preceding  the  word
         "federal"), and in the 25th line of Section 4(m)(ii); or
<PAGE>
              
    (ii) any breach of any  covenant  of the Seller  contained  in
         this Agreement requiring  performance after the Closing Date; provided,
         however,  that the  Seller  shall not have any  liability  to the Buyer
         under  clauses (i) and (ii) above  unless the  aggregate  of all Losses
         relating thereto for which the Seller would,  but for this proviso,  be
         liable  exceeds on a cumulative  basis an amount equal to $33,333,  and
         then only to the extent of any such excess; provided further,  however,
         that the Seller shall not have any liability under clauses (i) and (ii)
         above for any individual  items where the Loss relating thereto is less
         than $6,000,  but individual  items where the Loss relating  thereto is
         less than $6,000 and more than $1,000  shall be  aggregated  solely for
         purposes of the first proviso to this Section 10(b);  provided further,
         however,  that the Seller shall not have any liability under clause (i)
         above for any  breach of a  representation  or  warranty  of the Seller
         contained  in  this  Agreement  or in  any  of  the  Related  Documents
         delivered  pursuant  hereto or  thereto if the Buyer or  Capricorn  had
         actual  knowledge  of such  breach at the time of the Closing (it being
         agreed  that the burden of proof of such actual  knowledge  shall be on
         the Seller);  provided further, however, that the Seller shall not have
         any  liability  under this Section 10(b) to the extent the liability or
         obligation  arises as a result of any  action  taken or  omitted  to be
         taken by the  Buyer or any of its  affiliates;  and  provided  further,
         however,  that the aggregate  amount  required to be paid by the Seller
         pursuant  to  Section  10 (other  than due to a breach of the  Seller's
         covenant  with respect to  confidentiality  set forth in Section  5(d))
         shall not exceed  $1,000,000,  it being agreed and understood  that the
         limitation  to apply  to  amounts  required  to be paid  under  Section
         10(b)(ii)  due to a breach of the  aforesaid  confidentiality  covenant
         shall be the maximum  aggregate  purchase  price received by the Seller
         pursuant to this Agreement.
                
  (c)  Indemnification  by the Buyer.  The Buyer shall indemnify
the Seller,  its affiliates and each of their  respective  officers,  directors,
employees  and agents  against and hold them  harmless from any Loss suffered or
incurred by any such  indemnified  party  (other than any  relating to Taxes for
which the exclusive indemnification provisions are set forth in paragraph (a) of
this Section 10) to the extent arising from:
                     
      (i) any breach of any  representation  or warranty of
         the  Buyer  contained  in this  Agreement  or in any  Related  Document
         delivered pursuant hereto or thereto or in connection herewith;
                       
    (ii)  any  breach  of  any   covenant  of  the  Buyer
         contained in this  Agreement  requiring  performance  after the Closing
         Date; or
                       
     (iii) any Assumed Liabilities or any guarantees of any Assumed Liabilities;
provided,  however, that the indemnification  baskets and cap from Section 10(b)
(except for any liabilities under clause (iii) above which liabilities shall not
be subject  to such  limitations)  shall  apply to the  Buyer's  indemnification
obligations  under this Section 10(c) and the Buyer shall not have any liability
under  clause (i) above for any breach of a  representation  or  warranty of the
Buyer contained in this Agreement or in any Related Document  delivered pursuant
hereto or thereto if the Seller had actual  knowledge of such breach at the time
of the  Closing  (it  being  agreed  that the  burden  of  proof of such  actual
knowledge shall be on the Buyer).
<PAGE>
                
  (a)  Losses  Net of  Insurance,  etc.  The amount of any loss,
liability,  claim, damage,  expense or Tax for which indemnification is provided
under this Section 10 shall be net of any amounts  recovered or  recoverable  by
the  indemnified  party  under  insurance  policies  with  respect to such loss,
liability,  claim,  damage,  expense or Tax and shall be (i)  increased  to take
account of any net Tax cost incurred by the  indemnified  party arising from the
receipt of indemnity  payments hereunder (grossed up for such increase) and (ii)
reduced to take account of any net Tax benefit realized by the indemnified party
arising  from the  incurrence  or payment of any such  loss,  liability,  claim,
damage,  expense  or Tax.  In  computing  the amount of any such Tax cost or Tax
benefit,  the indemnified  party shall be deemed to recognize all other items of
income, gain, loss, deduction or credit before recognizing any item arising from
the receipt of any indemnity  payment  hereunder or the incurrence or payment of
any indemnified loss,  liability,  claim, damage,  expense or Tax. Any indemnity
payment under this  Agreement  shall be treated as an adjustment to the Purchase
Price, for Tax purposes,  unless a final determination  (which shall include the
execution  of a Form 870-AD or successor  form) with respect to the  indemnified
party or any of its  affiliates  causes any such payment not to be treated as an
adjustment to the Purchase Price, for United States federal income Tax purposes.
                
  (b)  Termination  of   Indemnification.   The  obligations  to
indemnify and hold harmless a party hereto, (i) pursuant to Section 10(a), shall
terminate at the time the applicable statutes of limitations with respect to the
Tax  liabilities in question  expire  (giving effect to any extension  thereof);
(ii)  pursuant  to  Sections  10(b)(i)  and (ii) and  10(c)(i)  and (ii),  shall
terminate  on the date  that is 18  months  after the  Closing  Date;  and (iii)
pursuant to Section 10(c)(iii) shall survive  indefinitely;  provided,  however,
that such  obligations  to indemnify and hold harmless  shall not terminate with
respect  to any item as to which the  person to be  indemnified  or the  related
party  hereto  shall  have,  before the  expiration  of the  applicable  period,
previously made a claim by delivering a notice to the indemnifying party stating
in reasonable detail the basis of such claim and, in the case of a claim arising
from a third party claim, suit, action or proceeding, stating that the claim has
actually  been  asserted and including a copy of such claim if in writing or the
pleadings relating to such suit, action or proceeding.
               
   (c) Procedures  Relating to Indemnification  (Other than under
Section 10(a)). In order for a party (the "indemnified party") to be entitled to
any indemnification  provided for under this Agreement (other than under Section
10(a)) in respect of,  arising out of or involving a claim or demand made by any
person,  firm,  governmental  authority or corporation  against the  indemnified
party  (a  "Third  Party  Claim"),   such  indemnified  party  must  notify  the
indemnifying  party in writing,  and in  reasonable  detail,  of the Third Party
Claim within 10 business days after receipt by such indemnified party of written
notice of the Third Party Claim;  provided,  however,  that failure to give such
notification shall not affect the  indemnification  provided hereunder except to
the extent the  indemnifying  party  shall have been  actually  prejudiced  as a
result of such failure.  Thereafter,  the indemnified party shall deliver to the
indemnifying  party,  within five  business days after the  indemnified  party's
receipt  thereof,  copies of all notices and documents  (including court papers)
received by the indemnified party relating to the Third Party Claim.
                  
(d) If a Third  Party  Claim is made  against  an  indemnified
party,  the  indemnifying  party will be entitled to  participate in the defense
thereof  and,  if it so  chooses,  to assume the defense  thereof  with  counsel
selected  by  the  indemnifying   party  and  reasonably   satisfactory  to  the
indemnified party.  Should the indemnifying party so elect to assume the defense
of a Third  Party  Claim,  the  indemnifying  party  will not be  liable  to the
indemnified  party for legal expenses  subsequently  incurred by the indemnified
party in connection with the defense thereof.  If the indemnifying party assumes
such defense,  the indemnified  party shall have the right to participate in the
defense  thereof and to employ  counsel,  at its own expense,  separate from the
counsel  employed  by the  indemnifying  party,  it  being  understood  that the
indemnifying  party shall control such defense.  The indemnifying party shall be
liable for the fees and expenses of counsel  employed by the  indemnified  party
for any period during which the  indemnifying  party has not assumed the defense
thereof (other than during any period in which the indemnified  party shall have
failed to give  notice of the  Third  Party  Claim as  provided  above).  If the
indemnifying party chooses to defend or prosecute any Third Party Claim, all the
parties  hereto shall  cooperate  in the defense or  prosecution  thereof.  Such
cooperation  shall  include the  retention  and (upon the  indemnifying  party's
request) the  provision  to the  indemnifying  party of records and  information
which are reasonably  relevant to such Third Party Claim,  and making  employees
available on a mutually  convenient basis to provide additional  information and
explanation of any material provided hereunder.  Whether or not the indemnifying
party shall have  assumed the defense of a Third Party  Claim,  the  indemnified
party shall not admit any  liability  with respect to, or settle,  compromise or
discharge, such Third Party Claim without the indemnifying party's prior written
consent (which consent shall not be unreasonably withheld).
<PAGE>
               
   (e) Certain Set-off Rights. All payments,  if any, required to
be made by the Seller under  Section 10 shall be made solely by (i) a dollar for
dollar reduction of the amount, if any, then remaining payable under the License
Company Series 1 Notes, applied first to accrued and unpaid interest and then to
principal,  or (ii) in the event the  License  Company  Series 1 Notes have been
prepaid and the escrow arrangements have been established  pursuant to the terms
thereof, a claim by the Buyer under such escrow arrangements.
                
 (f) Waiver of Other Remedies.  (i) The Buyer  acknowledges and
agrees that,  from and after the  Closing,  its sole and  exclusive  remedy with
respect to any and all claims  relating to the subject  matter of this Agreement
(other than claims of fraud) shall be pursuant to the indemnification provisions
set forth in this Section 10. In furtherance of the foregoing,  the Buyer hereby
waives,  from and after the  Closing,  to the  fullest  extent  permitted  under
applicable  law,  any and all  rights,  claims and causes of action  (other than
claims of, or causes of action  arising  from,  fraud) it may have  against  the
Seller or any of its  affiliates,  creditors  or  stockholders  relating  to the
subject matter of this Agreement arising under or based upon any federal,  state
or local statute, law, ordinance, rule or regulation.
              
    (g) (ii) The Seller  acknowledges  and agrees  that,  from and
after the  Closing,  its sole and  exclusive  remedy with respect to any and all
claims  relating to the subject matter of this  Agreement  (other than claims of
fraud)  shall be pursuant to the  indemnification  provisions  set forth in this
Section 10. In furtherance of the foregoing,  the Seller hereby waives, from and
after the Closing, to the fullest extent permitted under applicable law, any and
all  rights,  claims and causes of action  (other  than  claims of, or causes of
action  arising  from,  fraud)  it may  have  against  the  Buyer  or any of its
affiliates,  creditors or  stockholders  relating to the subject  matter of this
Agreement arising under or based upon any federal,  state or local statute, law,
ordinance, rule or regulation.
              
   2.  Assignment.  This Agreement and the rights and obligations
hereunder  shall not be  assignable or  transferable  by the Buyer or the Seller
(other  than  by  operation  of  law in  connection  with a  merger,  a sale  of
substantially  all the  assets,  or a  liquidation  of the Buyer or the  Seller)
without the prior  written  consent of the other parties  hereto (which  consent
shall  not be  unreasonably  withheld);  provided,  however,  that the Buyer may
assign its right to purchase the Licensing  Assets  hereunder to a subsidiary or
affiliate  of the Buyer  without  the prior  written  consent of the Seller and,
following the Closing  Date,  may freely  dispose of the Licensing  Business and
that the  Seller  may  assign its  rights  hereunder  to its  lenders;  provided
further,  however,  that no  assignment  shall  limit or affect  the  assignor's
obligations  hereunder;  and provided further,  however,  that the License Buyer
Notes  shall  be  transferable  in  accordance  with  their  terms,  subject  to
applicable laws and regulations and subject to the requirement  that the License
Buyer Notes not be  transferred  or distributed in respect of MFI's common stock
or otherwise in a manner  which could  subject the Buyer to reporting  under the
U.S.  federal or U.K.  securities  laws.  In  connection  with  seeking any such
consent,  a party  proposing to so assign or transfer its rights and obligations
shall  give to the party  whose  consent  is sought  reasonable  details  of the
proposed  assignment  or  transfer,  including  the  proposed  method  of making
adequate provision for such party's obligations hereunder.
<PAGE>
                
  3.  No  Third-Party  Beneficiaries.  Except  as  provided  for
indemnified  parties in Section 10 and except for the waivers of other  remedies
by the Seller and the Buyer in Section  10(h),  this  Agreement  is for the sole
benefit of the parties  hereto and their  permitted  assigns and nothing  herein
expressed or implied shall give or be construed to give to any person or entity,
other than the parties  hereto and such assigns,  any legal or equitable  rights
hereunder.
             
     (a)  Termination.  Anything  contained  herein to the contrary
notwithstanding,   this  Agreement  may  be  terminated  and  the   transactions
contemplated hereby abandoned at any time prior to the Closing Date:
                     
      (i)         by mutual written consent of the Seller and the Buyer;
                       
     (ii) by the Seller if the  conditions  set forth in Section 3 hereof  shall
have  become  incapable  of  fulfillment,  and shall not have been waived by the
Seller; (iii) by the Buyer if the conditions set forth in Section 3 hereof shall
have  become  incapable  of  fulfillment,  and shall not have been waived by the
Buyer; or (iv) by either party hereto, if the Closing does not occur on or prior
to October 30, 1996.
             
    (a) In the  event of  termination  by the  Seller or the Buyer
pursuant to this Section 13, written notice thereof shall  forthwith be given to
the other parties and the  transactions  contemplated by this Agreement shall be
terminated,  without  further  action  by  either  party.  If  the  transactions
contemplated by this Agreement are terminated as provided herein:
                         
  (i) the Buyer shall  return all  documents  and other
         material  received  from the Seller or the  Subsidiary  relating to the
         transactions  contemplated hereby,  whether so obtained before or after
         the execution hereof, to the Seller; and
                     
      (ii) all  confidential  information  received  by the
         Buyer  with   respect  to  the   Licensing   Business   shall  be  kept
         confidential.
                 
 (b) If this  Agreement  is  terminated  and  the  transactions
contemplated  hereby  are  abandoned  as  described  in this  Section  13,  this
Agreement  shall become void and of no further force and effect,  except for the
provisions of (i) Section 15 hereof relating to certain  expenses,  (ii) Section
8(c) hereof relating to publicity,  (iii) Section 22 hereof relating to finder's
fees and  broker's  fees and (iv) this  Section 13.  Nothing in this  Section 13
shall be deemed to release  either  party from any  liability  for any breach by
such party of the terms and  provisions of this Agreement or to impair the right
of  either  party to  compel  specific  performance  by the  other  party of its
obligations under this Agreement.
              
   2.  Survival  of  Representations.   The  representations  and
warranties in this Agreement and in any other  document  delivered in connection
herewith  shall  survive the Closing  solely for purposes of Sections  10(b) and
10(c) of this  Agreement and shall  terminate at the close of business 18 months
following the Closing Date.
                 
 3.  Expenses.  Whether  or not the  transactions  contemplated
hereby  are  consummated,   except  as  otherwise  expressly  provided  in  this
Agreement, all costs and expenses incurred in connection with this Agreement and
the transactions  contemplated  hereby shall be paid by the party incurring such
costs and expenses.
<PAGE>
               
   (a) Arbitration.  Subject to the provisions of Section 24, any
disagreement,  dispute,  controversy or claim arising out of or relating to this
Agreement  or  the  transactions   contemplated   hereby,   including,   without
limitation,  the interpretation hereof and any breach, termination or invalidity
hereof,  shall be  settled  exclusively  and  finally  (i)  through  good  faith
negotiation of the parties for a period not in excess of 30 days and (ii) in the
event such  negotiations do not yield a settlement within such 30-day period, by
arbitration (irrespective of the magnitude thereof, the amount in controversy or
whether such matter would otherwise be considered justiciable or ripe by a court
or arbitral tribunal).
               
   (b) The arbitration  shall be conducted in accordance with the
commercial  arbitration  rules  of the  American  Arbitration  Association  (the
"Arbitration Rules"), except as those rules conflict with the provisions of this
Section 16, in which event the provisions of this Section 16 shall control.
                
  (c) The arbitral  tribunal shall consist of three  arbitrators
chosen in  accordance  with the  Arbitration  Rules.  The  arbitration  shall be
conducted in New York City.  Any  submission of a matter for  arbitration  shall
include  joint  written  instructions  of the  parties  requiring  the  arbitral
tribunal to render a decision  resolving  the matters  submitted  within 60 days
following the submission thereof.
                
  (d) Any  decision or award of the arbitral  tribunal  shall be
final and binding upon the parties to the  arbitration  proceeding.  The parties
agree  that the  arbitral  award may be  enforced  against  the  parties  to the
arbitration  proceeding  or their assets  wherever  they may be found and that a
judgment upon the arbitral award may be entered in any court having jurisdiction
thereof.
                
  (e) All out-of-pocket costs and expenses incurred by any party
in connection with the resolution of any disagreement,  dispute,  controversy or
claim  pursuant to this Section 16,  including,  but not limited to,  reasonable
attorney's  fees and  disbursements,  shall be borne by the party  incurring the
same; provided, however, that the arbitral tribunal shall have the discretion to
declare any party as the  "prevailing  party" with respect to one or more of the
issues that were the subject of the arbitration and to require the other parties
to the arbitration to reimburse such  "prevailing  party" for some or all of its
costs and expenses incurred in connection with such proceeding.
                
  (f) The costs of the arbitral tribunal shall be divided evenly
between any parties thereto affiliated with the Seller, on the one hand, and any
parties thereto  affiliated with the Buyer, on the other hand, unless there is a
"prevailing party", in which case the arbitral tribunal may allocate more or all
of such costs to the party thereto that is not the "prevailing party".
                 
 (g) This Section 16 shall not prohibit or limit in any way any
party from  seeking or  obtaining  preliminary  or interim  injunctive  or other
equitable  relief  from a court  for a breach  or  alleged  breach of any of the
covenants and agreements of another party contained in this Agreement.
<PAGE>
                
  4.  Amendments.  No  amendment  to  this  Agreement  shall  be
effective unless it shall be in writing and signed by all parties hereto.
                
  5. Notices.  All notices or other  communications  required or
permitted  to be given  hereunder  shall be in writing and shall be delivered by
hand or sent prepaid telex,  cable or telecopy,  or sent,  postage  prepaid,  by
registered,  certified or express mail, or reputable  overnight  courier service
and  shall be  deemed  given  when so  delivered  by hand,  telexed,  cabled  or
telecopied, or if mailed, three days after mailing (one business day in the case
of express mail or overnight courier service), as follows:
                
 (i)      if to Capricorn or the Buyer,

                           c/o Capricorn Investors II, L.P.
                           30 East Elm Street
                           Greenwich, Connecticut  06830
                           Attention:  Herbert S. Winokur, Jr.
                           Telecopy:  (203) 861-6671

                  with a copy to:

                           Skadden, Arps, Slate, Meagher & Flom
                           919 Third Avenue
                           New York, New York  10022
                           Attention:  Randall H. Doud
                           Telecopy:  (212) 735-3636

                  (ii)     if to the Seller:

                           Mrs. Fields Inc.
                           462 West Bearcat Drive
                           Salt Lake City, Utah 84115
                           Attention:  Larry A. Hodges,President
                           Telecopy: (801) 463-2183

                  with a copy to:

                           Stoel Rives LLP
                           201 South Main Street
                           Suite  1100
                           Salt Lake City, Utah 84111
                           Attention:  Kent W. Larsen
                           Telecopy: (801) 578-6999
<PAGE>

                  1.  Interpretation.  The headings contained in this Agreement,
in any  Exhibit or  Schedule  hereto and in the table of  contents  and index of
defined terms to this Agreement,  are for reference  purposes only and shall not
affect in any way the meaning or  interpretation  of this Agreement.  The phrase
"to the Seller's knowledge" or similar phrases means the actual knowledge, as of
the time the relevant  statement  is made,  of any officer or director of any of
the  Seller.  For  purposes of the  representations,  warranties  and  covenants
hereunder,  references  to "the date of this  Agreement,"  "the date  hereof" or
other similar phrases shall be deemed to be references to August 13, 1996.
               
   2. Counterparts. This Agreement may be executed in one or more
counterparts,  all of which shall be considered one and the same agreement,  and
shall become  effective when one or more such  counterparts  have been signed by
each of the parties and delivered to the other party.
               
   3.  Entire  Agreement.  This  Agreement  contains  the  entire
agreement  and  understanding  between  the parties  hereto with  respect to the
subject  matter hereof and supersedes  all prior  agreements and  understandings
relating to such subject matter.
                 
 4. Fees. Each party hereto hereby represents and warrants that
no broker or finder has acted for it in  connection  with this  Agreement or the
transactions  contemplated  hereby  or may be  entitled  to any  brokerage  fee,
finder's fee or commission in respect thereof.
                 
 5.  Severability.  If any  provision of this  Agreement or the
application  of any such provision to any person or  circumstance  shall be held
invalid,  illegal  or  unenforceable  in any  respect  by a court  of  competent
jurisdiction,  such invalidity,  illegality or unenforceability shall not affect
any other provision hereof.
                  
(a) Consent to Jurisdiction. Each of the Seller, Capricorn and
the Buyer irrevocably  submits to the exclusive  jurisdiction of (i) the Supreme
Court of the State of New  York,  New York  County  and (ii) the  United  States
District Court for the Southern District of New York, solely for the purposes of
seeking specific  performance or enforcing an arbitral award arising out of this
Agreement or any transaction  contemplated hereby. Each of the Seller, Capricorn
and the Buyer agrees to commence any such action,  suit or  proceeding  relating
thereto either in the United States District Court for the Southern  District of
New  York or,  if,  for  jurisdictional  reasons,  such  suit,  action  or other
proceeding  may not be brought in such court,  in the Supreme Court of the State
of New  York,  New York  County.  Each of the  Seller,  Capricorn  and the Buyer
further agrees that service of any process,  summons, notice or document by U.S.
registered  mail to such  party's  respective  address  set forth above shall be
effective service of process for any action, suit or proceeding in New York with
respect to any matters to which it has  submitted to  jurisdiction  as set forth
above  in this  Section  24(a).  Each of the  Seller,  Capricorn  and the  Buyer
irrevocably and  unconditionally  waives any objection to the laying of venue of
any action,  suit or proceeding  described above in (i) the Supreme Court of the
State of New York, New York County or (ii) the United States  District Court for
the  Southern  District  of  New  York,  and  hereby  further   irrevocably  and
unconditionally  waives  and agrees not to plead or claim in any such court that
any such action,  suit or proceeding  brought in any such court has been brought
in an inconvenient forum.
<PAGE>
                
 (b) Should any litigation be commenced in connection  with the
matters  described in the preceding Section 24(a), the party prevailing shall be
entitled,  in addition to such other  relief as may be granted,  to a reasonable
sum for such party's  attorneys'  fees and expenses  determined  by the court in
such litigation or in a separate action brought for that purpose.
                 
 6.  Governing  Law.  This  Agreement  shall be governed by and
construed  in  accordance  with  the  internal  laws of the  State  of New  York
applicable to agreements  made and to be performed  entirely  within such State,
without regard to the conflicts of law principles of such State.



<PAGE>


                  7. IN WITNESS WHEREOF,  the parties have caused this Agreement
to be duly executed as of the date first written above.

                       MRS. FIELDS DEVELOPMENT CORPORATION


                       By:/s/Larry A. Hodges
                     Name: Larry A. Hodges
                    Title:President/CEO



                          THE MRS. FIELDS' BRAND, INC.


                       By:/s/ Herbert S. Winokur
                                      Name:Herbert S. Winokur
                                     Title:Manager


                                    CAPRICORN INVESTORS II, LP.
                                    By CAPRICORN HOLDINGS, L.L.C.,
                                       General Partner


                       By:/s/ Herbert S. Winokur
                                Name:   Herbert S. Winokur, Jr.
                                 Title: Manager


<PAGE>


<TABLE>
<CAPTION>



                                   APPENDIX A



                             INDEX OF DEFINED TERMS
<S>                               <C>

Defined Term                      Page

Allocation Schedule                3
Assumed Liabilities                2
Buyer                              1
Capricorn                          1
Closing                            5
Closing Date                       6
Code                               4
Contracts                         17
DOJ                               35
Environmental Laws                20
Founders                          10
Founders Agreement                10
FTC                               35
Hazardous Substance               21
Indemnified Party                 50
Intellectual Property             16
License Agreement                  8
License Buyer Note Agreement       7
License Buyer Notes                7
License Company Notes              7
License Company Series 1 Notes     7
License Company Series 2 Notes     7
Licensing Assets                   2
Licensing Business                 2
Liens                             14
Loss                              39
MFI                                8
MFI Asset Purchase Agreement       8
Mrs. Fields                        2
Other Agreements                   7
Permitted Liens                   15
Purchase Price                     3
Records                           36
Related Documents                 44
Seller                             1
Store Company                      2
Straddle Period                   40
Subsidiary                        11
Tax Returns                       14
Taxes                             14
Third Party Claim                 50
To the Seller's knowledge         61
Transaction Documents             30
Unassigned Asset                   5

</TABLE>



<PAGE>


          


                                TABLE OF CONTENTS


                                                                        Page

1.       Purchase, Sale and Assumption                                   1

2.       Closing; Transactions to be Effected                            5

3.       Conditions to Closing                                           8

4.       Representations and Warranties of the Seller                    8

5.       Covenants of the Seller                                        23

6.       Representations and Warranties of the Buyer and Capricorn      26

7.       Covenants of the Buyer and Capricorn                           31

8.       Mutual Covenants                                               32

9.       Further Assurances                                             38

10.      Indemnification                                                39

11.      Assignment                                                     53

12.      No Third-Party Beneficiaries                                   55

13.      Termination                                                    55

14.      Survival of Representations                                    57

15.      Expenses                                                       57

16.      Arbitration                                                    57

17.      Amendments                                                     60

18.      Notices                                                        60

19.      Interpretation                                                 61

20.      Counterparts                                                   61

21.      Entire Agreement                                               62


<PAGE>

                                                                       Page

22.      Fees                                                           62

23.      Severability                                                   62

24.      Consent to Jurisdiction                                        62

25.      Governing Law                                                  64




Appendix A        Index of Defined Terms

Exhibit A         Form of License Buyer Note Agreement (including forms of the 
                  License Buyer Notes)


Schedules

1(a)                       Licensing Assets
4(e)                       Tax Returns
4(g)                       Condition of Assets
4(h)                       Trademarks, etc.
4(i)                       Contracts
4(j)                       Litigation
4(k)                       Insurance
4(l)                       Material Events
4(m)                       Compliance with Applicable Laws;
                           Environmental Matters
4(n)                       Employee and Labor Relations
4(o)                       Material Licenses and Permits
6(e)                       Pro Forma Balance Sheet


              

EXHIBIT C TO SENIOR NOTE AGREEMENT


                                ESCROW AGREEMENT

     ESCROW AGREEMENT (this "Agreement"), dated as of September 18, 1996, by and
among (i) The  Prudential  Insurance  Company of  America,  a New Jersey  mutual
insurance company  ("Prudential"),  Principal Mutual Life Insurance Company,  an
Iowa  corporation  ("Principal"),  Pruco  Life  Insurance  Company,  an  Arizona
corporation ("Pruco"),  Contrarian Capital Advisors,  L.L.C., a Delaware limited
liability company, as agent ("Contrarian") (together with any subsequent holders
of the series of Notes to which this  Agreement  applies at the time amounts are
deposited  pursuant  to Section  3, the  "Noteholders"),  (ii) The Mrs.  Fields'
Brand, Inc., a Delaware corporation (the "Borrower"),  and (iii) The Bank of New
York, a New York banking corporation (the "Escrow Agent").

                               W I T N E S S E T H

                  WHEREAS,  pursuant to a Licensing  Assets Purchase  Agreement,
dated as of August 7, 1996 (the "Asset Purchase Agreement"), among the Borrower,
Mrs.  Fields  Development  Corporation,  a  Delaware  corporation  ("MFD"),  and
Capricorn,  the Borrower is as of the date of this Agreement  purchasing certain
assets specified therein;

                  WHEREAS,  the  Noteholders  have  entered  into a Senior  Note
Agreement dated as of September 18, 1996 (the "Note Agreement") by and among the
Noteholders and the Borrower pursuant to which the Borrower is as of the date of
this  Agreement  issuing  two series of Notes as partial  consideration  for the
assets to be acquired pursuant to the Asset Purchase Agreement; and

                  WHEREAS,  the Series 1 Notes will be subject to set-off rights
for general  indemnification  claims under the Asset Purchase  Agreement and the
escrow  arrangements  provided  herein  in the  event  any such  Notes  shall be
prepaid.

                  NOW, THEREFORE, in consideration of the mutual promises herein
contained,  and  intending  to be legally  bound,  the parties  hereto  agree as
follows:

     1.  Definitions.  Capitalized  terms used herein but not otherwise  defined
shall have the meanings ascribed thereto in the Note Agreement.

     3.  Appointment of Escrow Agent.  Each  Noteholder and the Borrower  hereby
appoint the Escrow Agent to act as escrow agent hereunder,  and the Escrow Agent
hereby accepts such  appointment for the purpose of receiving and disbursing the
escrow  funds and  accrued  interest  thereon in  accordance  with the terms and
conditions set forth herein.

     5.  Deposit  of  Funds;  Designation  of Escrow  Amounts.  In the event the
Borrower makes  mandatory or voluntary  prepayments  (each, a  "Prepayment")  of
principal  (pursuant to Section 5.2 or Section 5.3 of the Note Agreement) on the
Series 1 Notes during a period of time when the  Borrower's  set-off rights with
respect to such Series 1 Notes  remain in effect  pursuant to Section 5.5 of the
Note Agreement,  the amount of principal being so prepaid on such Series 1 Notes
(the  "Prepayment  Amount"),  shall be deposited by the Borrower with the Escrow
Agent in Escrow Accounts as described in Section 4 below. The Prepayment  Amount
shall be  maintained by the Escrow Agent in  accordance  with the  provisions of
Section 6 hereof,  and will be  disbursed  by the Escrow  Agent  pursuant to the
provisions of Section 8 hereof.
<PAGE>

     7.  Segregation and  Maintenance of Escrow Account.  The Escrow Agent shall
establish and maintain a separate account (the "Escrow  Account") for the Series
1 Notes.  In the event the  Borrower  makes a  Prepayment,  the  Borrower  shall
provide the Escrow Agent with a certificate  identifying (i) the identity of the
Noteholders to which such  Prepayment  Amount relates and (ii) the percentage of
the  aggregate  amount  of  Series 1 Notes  held by each  such  Noteholder  (the
"Percentage  Interest")  of  record  as of the  date  of such  Prepayment.  Once
established,  the Escrow  Account shall  thereafter be (i) credited with (A) any
additional Prepayment Amount, (B) the Escrow Account's interest income, and (ii)
debited  with (A) any  disbursements  of  Escrow  Funds  (as  defined  below) in
accordance  with  Section  8(a) and (B) any  disbursements  of  Escrow  Funds in
accordance  with  Section  8(b).  The  Escrow  Agent  shall  maintain  a  ledger
containing the Percentage  Interest of each Noteholder in each Prepayment Amount
and the aggregate Percentage Interest of each Noteholder in the Escrow Account.

     9. Note Series  Representatives.  Prudential  or a successor  designated by
Prudential  shall  have the  authority  to act on behalf of the  holders  of the
Series 1 Notes (the "Note Series Representative").

     11.  Investment of Prepayment  Amount.  The Prepayment Amount in the Escrow
Account   during  the  term  of  this   Agreement   and  the  interest   thereon
(collectively, the "Escrow Funds") shall be continuously invested and reinvested
by the Escrow Agent in such investments as the Note Series  Representative shall
from time to time  direct in  writing,  in its  complete  discretion,  provided,
however,  that the Escrow Funds shall be invested only in Permitted  Investments
(as  hereinafter  defined).  "Permitted  Investments"  shall  mean  any  of  the
following  investments  with a maturity  of not more than one month:  (i) direct
obligations of or obligations  guaranteed by the United States of America;  (ii)
commercial  paper  rated A-1 by  Standard  & Poor's  Corporation  or  Prime-1 by
Moody's Investors Service, Inc., or better; (iii) certificates of deposit issued
by United  States  commercial  banks  having  capital  and  surplus  of at least
$500,000,000; and (iv) investments in institutional money market funds investing
principally  in  obligations  permitted  by clauses  (i)  through  (iii) of this
definition. The registered owner, if any, of any securities or other investments
in which the  Escrow  Funds are from time to time  invested  shall be the Escrow
Agent or its  nominee.  The Escrow Agent shall not be  responsible  for any loss
incurred  as a result  of any  investments  made in  accordance  with the  terms
hereof.  Temporarily  uninvested  funds held hereunder  shall not earn or accrue
interest.

     13. Income Taxes. The parties hereto agree that the Escrow Account
established  by this  Agreement  shall be treated  for income tax  purposes as a
"grantor  trust"  under  subpart  E of part I of  subchapter  J of the  Internal
Revenue Code of 1986, as amended (the "Code"),  and that each Noteholder (or the
tax group of which such Noteholder is a member) shall report for Federal,  state
and local income tax purposes its Percentage Interest of all income or other tax
items derived from the  investment  of the Escrow Funds.  The Escrow Agent shall
provide to each  Noteholder as and when requested in writing by such  Noteholder
the information necessary for such Noteholder to determine such liability. Prior
to the filing by such Noteholder (or the tax group of which such Noteholder is a
member) of any income tax return that includes income reportable pursuant to the
preceding  sentence,  such  Noteholder  shall  deliver  a  written  request  and
instructions  for  payment  to the Escrow  Agent,  and the  Escrow  Agent  shall
promptly pay to such Noteholder from the relevant Escrow Account an amount equal
to the  aggregate  Federal,  state and local income tax that the Escrow  Account
would  have  paid  if it  were a  corporation  subject  to the  tax  imposed  on
corporations at the maximum effective  Federal,  state and local income tax rate
then in effect for such fiscal year (which rate shall be determined  taking into
account the deductibility of state and local income taxes for Federal income tax
purposes).

     15.  Escrow  Payment.  The Escrow Agent shall release funds from the Escrow
Account on the next business day, or as soon thereafter as the investments  have
matured and funds are available for distribution:
<PAGE>

     16. (a) To the applicable  Noteholders  upon the termination of the set-off
rights provided in Section 5.5 of the Note Agreement and Section 10(a) and 10(b)
of the Asset  Purchase  Agreement on the date which is 18 months  following  the
date of the Closing; provided,  however, that the Escrow Agent shall not release
to the  Noteholders  funds in an  amount  equal  to the  amount  claimed  by the
Borrower pursuant to such provisions in a notice (a "Claim Notice") delivered to
the Escrow Agent before such time, which notice shall specify the amount claimed
and the basis for such claim.

                           (b) To the applicable Noteholders or the Borrower, as
                           the case may be, upon the Note Series  Representative
                           and the Borrower duly executing and delivering to the
                           Escrow Agent a Certificate Authorizing Release in the
                           form attached hereto as Exhibit A authorizing release
                           of funds to the  Noteholders  of record and/or to the
                           Borrower,  as the case may be,  at such  times and in
                           such amounts as appropriate to reflect the resolution
                           of a claim for which the Escrow  Agent had received a
                           Claim Notice.

                           (c) To the applicable  Noteholders within 20 business
                           days  following  March 31, June 30,  September  30 or
                           December  31 in any year in which an  Escrow  Account
                           holds funds in an amount equal to the net  investment
                           income  earned  by such  Escrow  Account  during  the
                           fiscal   quarter   then  ended  and  not   previously
                           disbursed.

Each  Noteholder  shall be entitled to receive  its  Percentage  Interest in the
Escrow Funds  contained in the Escrow Account upon any  disbursement of funds to
Noteholders from the Escrow Account under this Section 8.

         1.  Termination.  This Agreement  shall  terminate and be of no further
force and effect upon the date that the  Borrower's  set-off rights with respect
to the Series 1 Notes  shall no longer be in effect  pursuant  to Section 5.5 of
the Note  Agreement  and there  shall be no disputed  amount  related to a Claim
Notice issued as described above in Section 8(a).

         3.  Compensation  of Escrow  Agent.  The  Escrow  Agent  shall  also be
entitled to reimbursement from the Borrower for all expenses paid or incurred by
it in the administration of its duties hereunder, including, but not limited to,
all of its counsel's, advisor's and agent's fees and disbursements. Compensation
and  expenses  of the Escrow  Agent  shall be paid by the  Borrower  upon demand
thereto by the Escrow Agent.

     5.  Exculpation and  Indemnification  of Escrow Agent. It is understood and
agreed that
the Escrow Agent shall:

                  (a) be under no duty to  accept  information  from any  person
other than the Borrower or the Note Series  Representatives and then only to the
extent and in the manner provided in this Agreement;

                  (c) be protected in acting upon any written  notice,  opinion,
request,  certificate,  approval, consent or other document believed by it to be
genuine and to be signed by the proper party or parties;
<PAGE>

                  (e) be deemed  conclusively  to have given and  delivered  any
notice  required to be given or  delivered  hereunder if the same is in writing,
signed by any one of its  authorized  officers and (i) mailed,  by registered or
certified mail,  postage prepaid,  or (ii) hand delivered,  in a sealed wrapper,
addressed as follows,

         If to the Borrower:

                  The Mrs. Fields' Brand, Inc.
                  c/o Capricorn Investors II, L.P.
                  30 East Elm Street
                  Greenwich, Connecticut  06830
                  Attn:  Herbert S. Winokur, Jr.
                  Telephone:  (203) 861-6600
                  Fax:  (203) 861-6671

         With a copy to:

                  Skadden, Arps, Slate, Meagher & Flom
                  919 Third Avenue
                  New York, New York 10022
                  Attn:  Randall Doud
                  Telephone:  (212) 735-2524
                  Fax:  (212) 735-2000

         If to Prudential:

                  The Prudential Insurance Company of America
                  c/o Prudential Financial Restructuring Group
                  Four Gateway Center
                  100 Mulberry Street
                  Newark, New Jersey  07102-4069
                  Attn:  Managing Director
                  Telephone:  (201) 802-7500
                  Fax:  (201) 802-7045

         If to Principal:

                  Investment Securities Department
                  The Principal Financial Group
                  711 High Street
                  Des Moines, Iowa  50392-0800
                  Attn: Mark P. Denkinger
                  Telephone:  (515) 248-8016
                  Fax:  (515) 248-2490

         If to Pruco:

                  Pruco Life Insurance Company
                  c/o Prudential Financial Restructuring Group
                  Four Gateway Center
                  100 Mulberry Street
                  Newark, New Jersey  07102-4069
                  Attn:  Managing Director
                  Telephone:  (201) 802-7500
                  Fax:  (201) 802-7045

         If to Contrarian:

                  Contrarian Capital Advisors, L.L.C.
                  411 West Putnam Avenue, Suite 225
                  Greenwich, Connecticut 06830
                  Attn:  Janice Stanton
                  Telephone:  (203) 862-8204
                  Fax:  (203) 629-1977
<PAGE>

                  (a) be indemnified and held harmless  jointly and severally by
the parties  hereto  (other than  itself)  against any claim made  against it by
reason  of  its  acting  or  failing  to  act  in  connection  with  any  of the
transactions  contemplated  hereby and against any loss,  liability  or expense,
including the expense of defending  itself against any claim of liability it may
sustain in carrying  out the terms of this  Agreement,  except such claims which
are occasioned by its bad faith, gross negligence,  willful misconduct or fraud;
provided, however, that promptly after the receipt by the Escrow Agent of notice
of any demand or claim or the  commencement  of any action,  suit or proceeding,
the Escrow Agent shall, if an indemnification  claim in respect thereof is to be
made by the Escrow Agent against any of the parties  hereto (other than itself),
notify such other party  thereof in writing,  but failure to so notify shall not
affect the Escrow  Agent's rights  hereunder,  and provided,  further,  that the
indemnitors  hereunder shall be entitled,  jointly or severally and at their own
expense, to participate in and/or assume the defense of any such action, suit or
proceeding  and,  specifically  and without  limiting the foregoing,  the Escrow
Agent shall in no event have any liability in connection  with its investment or
reinvestment,  in good faith and in  accordance  with the terms  hereof,  of any
Escrow Funds held by it hereunder,  including  without  limitation any liability
for  any  delay  not  resulting  from  gross  negligence  or bad  faith  in such
investment  or  reinvestment,  or for any loss of  income  incident  to any such
delay.

                  (c) have no  liability  or duty to inquire  into the terms and
conditions  of any  agreements  to which the  Escrow  Agent is not a party,  its
duties under this Agreement  being  understood to be purely  ministerial and not
fiduciary in nature;

                  (e) be  permitted  to  consult  with  counsel  of its  choice,
including  in-house  counsel,  and  shall not be liable  for any  action  taken,
suffered or omitted by it in good faith in accordance with the written advice of
such counsel,  provided,  however, that nothing contained in this Section 11(f),
nor any action taken by the Escrow Agent,  or of any counsel,  shall relieve the
Escrow  Agent from  liability  for any claims  which are  occasioned  by its bad
faith, gross negligence, willful misconduct or fraud, all as provided in Section
11(d) above;

                  (g) not be bound by any modification,  amendment, termination,
cancellation,  rescission or  supersession  of this  Agreement,  unless the same
shall be in writing and signed by all of the parties hereto;

                  (i) have no liability for any act or omission done pursuant to
the  instructions  contained  or  expressly  provided  for  herein,  or  written
instructions given by the Note Series Representative and/or the Borrower, as the
case may be, pursuant hereto;

                  (k) not  have  any  interest  in the  Escrow  Funds  deposited
hereunder but is serving as escrow holder only and has only possession thereof;

                  (m) in the event of ambiguity in the provisions  governing the
Escrow  Funds  or  uncertainty  on the  part of the  Escrow  Agent  as to how to
proceed, such that the Escrow Agent, in its sole and absolute judgment, deems it
necessary  for its  protection  so to do, be entitled to refrain from taking any
action  other than to retain  custody of the Escrow  Funds  deposited  hereunder
until it shall  have  received  joint  written  instructions  signed by the Note
Series  Representative  and the Borrower,  or to deposit the Escrow Funds with a
court of competent  jurisdiction  and  thereunder  to have no further  duties or
responsibilities in connection therewith.
                  (n) be deemed to make no  representation  as to the  validity,
value,  genuineness  or  collectability  of any  security  or other  document or
instrument held by or delivered to it;

                  (p) not be called  upon to advise  any party as to  selling or
retaining,  or taking or refraining  from taking any action with respect to, any
securities or other property deposited hereunder;
<PAGE>

                  (r) have the right, at any time, to resign hereunder by giving
written notice of its resignation to the Noteholders and the Borrower,  at their
addresses set forth above, in which case:

                                    (i) all property in the Escrow Account shall
                           be   delivered  by  it  to  such  person  as  may  be
                           designated    in   writing   by   the   Note   Series
                           Representative and the Borrower, whereupon the Escrow
                           Agent's   obligations   hereunder   shall  cease  and
                           terminate;

                                    (i) if  after  30 days  from the date of its
                           written notice of intent to resign no such person has
                           been  designated by such date the Escrow Agent's sole
                           responsibility   thereafter  shall  be  to  keep  all
                           property then held by it in the Escrow Account and to
                           deliver the same to a person designated in writing by
                           the Note Series Representative and the Borrower,  or,
                           if no such person shall have been so  designated,  in
                           accordance  with the  directions  of a final order or
                           judgment of a court of  competent  jurisdiction,  and
                           the  provisions  of Sections  11(f),  11(j) and 11(k)
                           hereof shall remain in effect; and

                  (a) be reimbursed,  as provided in Section 10 hereof, upon its
request for all reasonable expenses, disbursements and advances incurred or made
by it, its  counsel  or its agents in  accordance  with any  provisions  of this
Agreement,  except  any  such  expenses,  disbursements  or  advances  as may be
attributable to its bad faith, gross negligence, willful misconduct or fraud.

         1.        Escrow Agent's Lien on Escrow Funds.

                  2. The Noteholders and the Borrower hereby grant to the Escrow
Agent a lien on the  Escrow  Funds  such  that,  in the  event  that any and all
charges  payable under this Agreement shall not be timely paid to it, the Escrow
Agent shall have the right to pay itself  from the Escrow  Funds the full amount
owed to it, provided that written notice of the Escrow Agent's intent to proceed
under this Section 12 be given to the Noteholders at least five business days in
advance of such action.

         1. Notices.  All requests,  notices or other  communications  hereunder
shall be in  writing,  shall be deemed to have been  given (i) upon  receipt  if
delivered  by  facsimile  transmission  (with  original  hard  copy to follow by
overnight  courier) or by hand in a sealed  wrapper,  (ii) one day after  having
been  delivered  to an  overnight  courier or (iii) three days after having been
deposited in the mail as registered or certified mail, return receipt requested,
postage  prepaid (a) to the  addresses of the  Noteholders  and the Borrower set
forth in Section 11(c) and (b) to the address of the Escrow Agent as follows:

                           The Bank of New York
                                    101 Barclay Street
                           New York, New York 10286
                                     21st Floor
                                     Attn:  Tim Shea
                                     Telephone:  (212) 815-5287
                                     Fax:  (212) 815-5915

     2.   Counterparts.   This   Agreement  may  be  executed  in  two  or  more
counterparts,  each of  which  shall be  deemed  an  original,  but all of which
together shall constitute one and the same instrument.

     4. Headings. The section and other headings contained in this Agreement are
for reference  purposes only and shall not affect the meaning or  interpretation
of this Agreement.
<PAGE>

         6.  Assignment.  This Agreement  shall be binding on and shall inure to
the benefit of the parties hereto and, in the case of the Noteholders,  to their
permitted  transferees  of the  Notes  pursuant  to the  provisions  of the Note
Agreement.
         7.        Choice of Law and Jurisdiction.

                  9.  This  Agreement  shall be  governed  by and  construed  in
accordance with the laws of the State of New York. The parties to this Agreement
hereby agree that  jurisdiction over such parties and over the subject matter of
any action or  proceeding  arising  under this  Agreement  may be exercised by a
competent  Court of the State of New York or by a United States Court sitting in
New York City.

         11.       Amendment and Waiver.

                  13. This Agreement may be modified only by a written amendment
signed by all the parties hereto, and no waiver of any provision hereof shall be
effective unless expressed in a writing signed by the party to be charged.

         15. Use of The Bank of New York Name.  No printed or other  material in
any language, including prospectuses, notices, reports, and promotional material
which mentions The Bank of New York by name or the rights,  powers, or duties of
the  Escrow  Agent  under  this  Agreement  shall be  issued by any of the other
parties hereto, or on such party's behalf,  without the prior written consent of
The Bank of New York; provided,  that nothing herein shall prevent the holder of
any Note from delivering copies of any financial  statements and other documents
delivered to such holder, and disclosing any other information disclosed to such
holder,  by or on behalf of the Borrower or any Subsidiary in connection with or
pursuant  to the Asset  Purchase  Agreement  or the Note  Agreement  to (i) such
holder's directors,  officers,  employees,  agents and professional consultants,
(ii) any other holder of any Note,  (iii) any Person to which such holder offers
to sell such Note or any part  thereof,  (iv) any  Person to which  such  holder
sells or offers to sell a participation in all or any part of such Note, (v) any
federal or state regulatory authority having jurisdiction over such holder, (vi)
the National Association of Insurance  Commissioners or any similar organization
or (vii) any other Person to which such delivery or disclosure  may be necessary
or  appropriate  (A) in  compliance  with any  law,  rule,  regulation  or order
applicable  to such  holder,  (B) in  response  to any  subpoena  or other legal
process,  (C) in connection with any litigation to which such holder is a party,
provided that such holder uses its best efforts to notify the Borrower that such
information  has been  requested  from  it,  or (D) in  order  to  implement  or
facilitate the exercise of remedies by such holder in its capacity as such or to
protect such holder's rights or interests as a holder of such Note.

         17.  Miscellaneous.  Nothing in this  Agreement is intended to or shall
confer upon anyone other than the parties  hereto any legal or equitable  right,
remedy or claim.

         19. Severability. If any provision of this Agreement on the application
of any such  provision  to any  person or  circumstance  shall be held  invalid,
illegal or  unenforceable  in any respect by a court of competent  jurisdiction,
such  invalidity,  illegality  or  unenforceability  shall not  affect any other
provision hereof.


<PAGE>





                  IN WITNESS  WHEREOF,  the parties  hereto have  executed  this
Agreement as of the date first above written.


<PAGE>





                                                            THE BANK OF NEW YORK


                                                  By: /s/ Bryon Merino
                                                Name: Bryon Merino
                                               Title:Assistsant Treasurer



                                                     THE MRS FIELDS' BRAND, INC.


                                                     By:/s/ Herbert S. Winkur
                                                   Name:Herbert S. Winokur
                                                  Title: President





<PAGE>



                                                        THE PRUDENTIAL INSURANCE
                                                              COMPANY OF AMERICA


                                       By:/s/ Stephen R. Haekel
                                      Name:Stephen R. Haekel
                                      Its:Vice President




<PAGE>






                                                           PRINCIPAL MUTUAL LIFE
                                                               INSURANCE COMPANY


                                       By:/s/ Warren Shank
                                      Name:Warren Shank
                                      Its:Counsel



                                                    PRUCO LIFE INSURANCE COMPANY


                                       By:/s/ Joseph Y. Alouf
                                      Name:Joseph Y. Alouf
                                      Its:Asst. Vice President



                  CONTRARIAN CAPITAL ADVISORS, L.L.C., AS AGENT FOR THE ENTITIES
                                                                   LISTED BELOW:
                                                         OPPENHEIMER & CO., INC.
                                                             OPPENHEIMER HORIZON
                                                                  PARTNERS, L.P.
                                                       OPPENHEIMER INSTITUTIONAL
                                                          HORIZON PARTNERS, L.P.
                                                       OPPENHEIMER INSTITUTIONAL
                                                           HORIZON FUND II, LTD.
                                                                     THE & TRUST


                                       By:/s/ Janice M. Stanton
                                      Name:Janice M. Stanton
                                      Its:Partner




<PAGE>


        
                                    EXHIBIT A

                                     Form of
                         Certificate Authorizing Release


THE UNDERSIGNED HEREBY CERTIFY THAT:



<PAGE>



     1. We are duly authorized to execute this Certificate Authorizing Release.

     3. You are hereby  authorized  to release  $__________  to the  Borrower as
follows:

     4. [wire instructions]

     1. You are hereby  authorized to release the amounts set forth next to each
of the following Noteholders as follows:

     3. $___________ [Noteholder]


     5. [wire instructions]

     $___________ [Noteholder]


                               [wire instructions]


                                                            * * * *

                  The foregoing certifications are made and delivered as of this
____ day of  __________,  _____  pursuant  to Section 8 of the Escrow  Agreement
dated as of  September  18,  1996  (the  "Escrow  Agreement"),  by and among the
Borrower, the Noteholders and The Bank of New York, as Escrow Agent. Capitalized
terms used herein shall have the meanings set forth in the Escrow Agreement.


<PAGE>


Borrower:

THE MRS. FIELDS' BRAND, INC.



By:______________________
Name:
Title:


Note Series Representative:

[        ]



By:______________________
Name:
Title:]



<PAGE>



                                   SCHEDULE I

                                Escrow Agent Fees

                                [To be inserted]


      
   EXHIBIT A TO LICENSING
                            ASSETS PURCHASE AGREEMENT


                              SENIOR NOTE AGREEMENT

                                      among

                          THE MRS. FIELDS' BRAND, INC.,

                                  as Borrower,

                                       and

                  THE PRUDENTIAL INSURANCE COMPANY OF AMERICA,

                    PRINCIPAL MUTUAL LIFE INSURANCE COMPANY,

                          PRUCO LIFE INSURANCE COMPANY,

                                       and

                       CONTRARIAN CAPITAL ADVISORS, L.L.C.
                                   (AS AGENT),

                                   as Lenders

Dated as of September 18, 1996


<PAGE>


  

TABLE OF CONTENTS



RECITAL                                                                  1

AGREEMENT                                                                1

ARTICLE 1               DEFINITIONS                                      1
Section 1.1    Definitions                                               1
Section 1.2    Other Definitional Provisions                            11

ARTICLE 2               AUTHORIZATION OF ISSUANCE OF SECURITIES         11
Section 2.1    Authorization of the Notes                               11

ARTICLE 3               CONDITIONS PRECEDENT TO EFFECTIVENESS           12
Section 3.1    Lenders' Conditions to Effectiveness                     12
Section 3.2             The Borrower's Condition to Effectiveness       13

ARTICLE 4               ISSUANCE OF NOTES: CLOSING                      13
Section 4.1    Issuance of Notes                                        13
Section 4.2    Closing                                                  14

ARTICLE 5               NOTES                                           15
Section 5.1    Interest on Notes                                        15
Section 5.2    Mandatory Prepayments                                    15
Section 5.3    Optional Prepayment                                      15
Section 5.4    Repayment at Maturity                                    16
Section 5.5    Certain Amounts Owed under the License Purchase Agreement16

ARTICLE 6               ADDITIONAL TERMS OF THE NOTES                   17
Section 6.1    Security                                                 17
Section 6.2    Receipt of Payment                                       17
Section 6.3    Sharing of Payments, etc.                                17
Section 6.4    Accounting                                               18
Section 6.5    Access                                                   18
Section 6.6    Notes Deemed Outstanding                                 19

ARTICLE 7               REPRESENTATIONS AND WARRANTIES                  19
Section 7.1    Existence and Authority                                  19
Section 7.2    Regulation G, etc.                                       20
Section 7.3    Status Under Certain Federal Statutes                    20
Section 7.4    Offering of Securities                                   20
Section 7.5    Pro Forma Balance Sheet of the Borrower; No Violations   21

ARTICLE 8               AFFIRMATIVE COVENANTS                           21
Section 8.1    Financial Statements                                     21
Section 8.2    Corporate Existence, etc.                                26
Section 8.3    Payment of Taxes and Claims                              26
Section 8.4    Compliance with Laws, etc.                               27
Section 8.5    Maintenance of Properties; Insurance                     27
Section 8.6    Affiliate Transactions, Keeping of Books, Bank Accounts  28
Section 8.7    Compliance with Affiliate Transactions                   28
Section 8.8    Security Interest in Newly Acquired Property             28
Section 8.9    Environmental Reporting Requirements                     29
Section 8.10   Environmental Reports, Remedial Action, Indemnity        30
Section 8.11   Preparation of Financial Statements                      31
Section 8.12   Intellectual Property                                    31
Section 8.13   Collection Accounts                                      32

ARTICLE 9               NEGATIVE COVENANTS                              32
Section 9.1    Restricted Payments and Restrictions on Investments      32
Section 9.2    Liens                                                    33
Section 9.3    Indebtedness                                             34
Section 9.4    Loans, Advances, Investments and Contingent Liabilities  35
Section 9.5    Issuance of Capital Stock                                37
Section 9.6    Merger and Sale of Assets                                37
Section 9.7    Sale and Leaseback Transactions                          38
Section 9.8    Certain Contracts                                        38
Section 9.9    Agreements by Subsidiaries                               39
Section 9.10   Compliance with ERISA                                    39
Section 9.11   Transactions with Affiliates                             41
Section 9.12   Vendor Payments                                          41
Section 9.13   Operating Cash Flow                                      41
Section 9.14   Capital Expenditure                                      42
Section 9.15   Transfer of Intellectual Property                        43
Section 9.16   Compliance with Environmental Laws                       43
Section 9.17   Amendments and Modifications to Operative Documents      43
Section 9.18   Changes in Business                                      43
Section 9.19   Amendment of Certificate of Incorporation                43
Section 9.20   Amendment of License Agreement                           44
Section 9.21   Change in Fiscal Year                                    44
Section 9.22   General and Administrative Expenses; Annual Budget       44
Section 9.23   Management Services                                      44

ARTICLE 10              EVENTS OF DEFAULT                               44
Section 10.1   Events of Default                                        44
Section 10.2   Remedies                                                 47
Section 10.3   Other Remedies                                           47

ARTICLE 11              MISCELLANEOUS                                   48
Section 11.1            Performance Due Other Than on a Business Day    48
Section 11.2   Successors and Assigns                                   48
Section 11.3   Governing Law                                            48      
Section 11.4   Notices                                                  49
Section 11.5   Severability                                             50
Section 11.6   Counterparts                                             51
Section 11.7   Further Assurances                                       51
Section 11.8   Entire Agreement                                         51
Section 11.9   Consent to Amendments                                    51
Section 11.10  Form, Registration, Transfer and Exchange of Notes; Lost Notes 52
Section 11.11  Persons Deemed Owners; Participation                     53
Section 11.12  Confidentiality                                          53
Section 11.13  Satisfaction Requirement                                 54
Section 11.14  Solicitation of Noteholders                              54
Section 11.15  Indemnification                                          55
Section 11.16  Fees and Expenses                                        56




<PAGE>



                         INDEX TO EXHIBITS AND SCHEDULES

                                            Exhibits



<PAGE>




Exhibit A-1           Form of Series 1 Senior Notes

Exhibit A-2           Form of Series 2 Senior Notes

Exhibit B-1           Form of Collateral Agency Agreement

Exhibit B-2           Form of Security Agreement

Exhibit B-3           Form of Stock Pledge Agreement

Exhibit B-4           Form of Blocked Account Letter Agreement

Exhibit C             Form of Escrow Agreement

Exhibit D            Form of Officer's Certificate as to Total Cash, Operating
                     Cash Flow and Capital Expenditures

Exhibit E            Form of Confidentiality Agreement


<PAGE>





                                        Schedules

Schedule 3.1(a)                         Notes payable to Prudential

Schedule 3.1(b)                         Notes payable to Principal

Schedule 3.1(c)                         Notes payable to Pruco

Schedule 3.1(d)                         Notes payable to Contrarian

Schedule 3.1(e)                         Opinion of Counsel

Schedule 6.2                            Payment Instructions

Schedule 7.5                            Pro Forma Balance Sheet

Schedule 8.11                           Accounting Practices

Schedule 8.13                           Collection Accounts

Schedule 9.4(vii)                       Permitted Financial Institutions



<PAGE>


                              SENIOR NOTE AGREEMENT


                  SENIOR NOTE  AGREEMENT  dated as of  September  18, 1996 (this
"Agreement") by and among THE MRS. FIELDS' BRAND,  INC., a Delaware  corporation
(the "Borrower"),  as borrower, and The Prudential Insurance Company of America,
a New Jersey mutual  insurance  company  ("Prudential"),  Principal  Mutual Life
Insurance  Company,  an Iowa  corporation  ("Principal"),  Pruco Life  Insurance
Company,  an Arizona  corporation  ("Pruco"),  and Contrarian  Capital Advisors,
L.L.C., a Delaware limited  liability  company,  (as agent)  ("Contrarian"),  as
lenders.


                                     RECITAL

                  Pursuant to a Licensing Assets Purchase Agreement, dated as of
August 7, 1996 (the "License  Purchase  Agreement"),  among the  Borrower,  Mrs.
Fields Development  Corporation,  a Delaware  corporation ("MFD"), and Capricorn
Investors II, L.P., a Delaware limited partnership  ("Capricorn"),  the Borrower
is as of the date of this Agreement  purchasing certain assets specified therein
and  issuing  as  partial  consideration  therefor  the  Notes  (as  hereinafter
defined).


                                    AGREEMENT

                  NOW,  THEREFORE,  in  consideration  of the  premises  and the
mutual covenants,  representations,  warranties and agreements contained herein,
and other good and valuable consideration,  the receipt and sufficiency of which
are hereby acknowledged, the parties hereto agree as follows:



<PAGE>




                              1 ARTICLE DEFINITIONS

                  1.1  Section  Definitions  . As used in  this  Agreement,  the
following terms have the following respective meanings:

                  1.3 "Affiliate"  means,  with respect to any Person,  (a) each
Person that, directly or indirectly, owns or controls, whether beneficially,  or
as a trustee, guardian or other fiduciary, 5% or more of the voting or nonvoting
stock of such Person, and (b) each Person that controls,  is controlled by or is
under  common  control  with such  Person.  For the purpose of this  definition,
"control" of a Person shall mean the possession,  directly or indirectly, of the
power to direct or cause the direction of its  management  or policies,  whether
through the ownership of voting securities, by contract or otherwise.

                  1.5 "Bankruptcy Code" means title 11 of the United States Code
entitled  "Bankruptcy",  as amended from time to time, and any successor statute
thereto.

                  1.7  "Blocked  Account  Letter  Agreement"  means any  Blocked
Account Letter  Agreement among the Collateral  Agent, the Borrower and any bank
which maintains a Collection  Account,  substantially in the form of Exhibit B-4
hereto.

                  "Board  of  Directors"  means the  Board of  Directors  of the
Borrower, as the same may be constituted from time to time.

                  "Business Day" means any day other than a Saturday, Sunday, or
day on which  commercial  banks in New York are  required  or  authorized  to be
closed.

                  "Capital  Expenditures" means all payments for or Indebtedness
incurred in connection with fixed assets or  improvements  or for  replacements,
substitutions or additions  thereto,  that are required to be capitalized  under
GAAP.

                  "Capital Lease" means,  with respect to any Person,  any lease
of any property (whether real, personal or mixed) by such Person as lessee that,
in accordance with GAAP, either would be required to be classified and accounted
for as a  capital  lease on a  balance  sheet of such  Person  or  otherwise  be
disclosed as such in a note to such balance  sheet,  other than,  in the case of
the Borrower or any Subsidiary,  any such lease under which the Borrower or such
Subsidiary is the lessor.

                  "Capital Lease Obligation"  means, with respect to any Capital
Lease, the amount of the obligation of the lessee thereunder that, in accordance
with GAAP,  would  appear on a balance  sheet of such  lessee in respect of such
Capital Lease or otherwise be disclosed in a note to such balance sheet.
                  "Code"  means the Internal  Revenue  Code of 1986,  as amended
from time to time.

                  "Collateral"   means  all  assets  of  the  Borrower  and  the
Subsidiaries and all capital stock of the Subsidiaries,  in each case upon which
a Lien is granted to the Collateral  Agent on behalf of the Lenders  pursuant to
the Security Documents.

                  "Collateral  Agency  Agreement"  means the  Collateral  Agency
Agreement,  dated as of the date of this Agreement,  among the Collateral Agent,
the Borrower and the Lenders, substantially in the form of Exhibit B-1 hereto.

                  "Collateral  Agent" means The Bank of New York, as trustee and
collateral agent for the Lenders under the Collateral Agency  Agreement,  and as
escrow  agent and secured  party under the Stock Pledge  Agreement,  or any duly
appointed successor of Bank of New York in such capacities.

                  "Collateral  Agent's Account" means a bank account in the name
of the  Collateral  Agent  maintained  at The Bank of New York or any other bank
account specified by the Collateral Agent as the Collateral Agent's Account.

                  "Collection   Accounts"   means  the  various  bank   accounts
identified on Schedule 8.13,  together with any  additional  bank accounts as to
which the Borrower  provides written notice to the Collateral Agent and provides
a Blocked  Account Letter  Agreement from the bank at which such bank account is
established.

               "Common Stock" means the shares of common stock, $1.00 par value,
          of the Borrower.

                  "Contaminant"  means those  substances or materials  which are
regulated  by or form the  basis  of  liability,  now or  hereafter,  under  any
Environmental Laws,  including without limitation,  petroleum or any fraction or
byproduct thereof, asbestos,  polychlorinated biphenyls, radioactive substances,
or any other  substances  or  materials  which  have in the past or could in the
future  constitute  a health,  safety or  environmental  hazard to any Person or
property.

                  "Environmental  Laws"  means any and all  applicable  federal,
state,  local  and  foreign  statutes,  laws,  regulations,  ordinances,  rules,
judgments, orders, decrees, permits, concessions,  grants, franchises, licenses,
agreements  or  government  restrictions  (including  without  limitation,   any
judicial or administrative  order, consent decree or judgment),  relating to the
regulation and protection of human health,  safety,  the  environment or natural
resources   (including   without   limitation,   ambient  air,   surface  water,
groundwater,  wetlands,  land surface or subsurface  strata,  wildlife,  aquatic
species, and vegetation),  or the Release of any materials into the environment,
including,  without limitation, those related to hazardous substances or wastes,
air  emissions  and  discharges  to waste  water or  public  treatment  systems.
Environmental   Laws   include  but  are  not   limited  to  the   Comprehensive
Environmental Response,  Compensation, and Liability Act of 1980, as amended (42
U.S.C. ss. 9601 et seq.); the Hazardous Material  Transportation Act, as amended
(49 U.S.C.ss. 1801 et seq.); the Federal Insecticide, Fungicide, and Rodenticide
Act,  as  amended (7 U.S.C.  ss. 136 et seq.);  the  Resource  Conservation  and
Recovery  Act, as amended  (42 U.S.C.  ss.  6901 et seq.);  the Toxic  Substance
Control  Act,  as amended (15 U.S.C.  ss.  2601 et seq.);  the Clean Air Act, as
amended (42 U.S.C. ss. 7401 et seq.);  the Federal Water Pollution  Control Act,
as amended (33 U.S.C. ss. 1251 et seq.); the Occupational Safety and Health Act,
as amended  (29 U.S.C.  ss. 651 et seq.);  and the Safe  Drinking  Water Act, as
amended (42 U.S.C. ss. 300 et seq.),  and their state and local  counterparts or
equivalents and any transfer of ownership notification or approval statutes such
as the New Jersey Environmental Cleanup  Responsibility Act (N.J. Stat. Ann. ss.
13:lK-6 et seq.).
<PAGE>

                  "Environmental  Liabilities and Cost" means, as to any Person,
all  liabilities,  obligations,  responsibilities,   Remedial  Actions,  losses,
damages,  punitive damages,  consequential  damages,  treble damages,  costs and
expenses (including, without limitation, all fees, disbursements and expenses of
counsel,  experts and  consultants  and costs of  investigation  and feasibility
studies),  fines, penalties,  sanctions and interest incurred as a result of any
claim or demand by any other Person, whether based in contract, tort, implied or
express  warranty,  strict  liability,  criminal  or civil  statute,  including,
without  limitation,  arising  under any  Environmental  Law,  Permit,  order or
agreement with any Governmental  Authority or other Person,  and which relate to
any  environmental,  health or safety  condition,  or a  Release  or  threatened
Release, and result from the past, present or future operations of such Person.

                  "Environmental   Lien"   means   any  Lien  in  favor  of  any
Governmental Authority for Environmental Liabilities and Costs.

"ERISA" means the Employee  Retirement  Income Security Act of 1974, as amended,
or any successor ----- statute.

                  "ERISA Affiliate" means, with respect to any Person, any trade
or business (whether or not  incorporated)  under common control or treated as a
single employer with such Person within the meaning of Section 414(b),  (c), (m)
or (o) of the Code.

                  "Escrow Agreement" means the Escrow Agreement, dated as of the
date of this  Agreement,  among  The Bank of New  York,  as  escrow  agent,  the
Borrower and the Lenders substantially in the form of Exhibit C hereto.

                    "Event of Default" means any one of the events  described in
                         Section 10.1 hereof.

                  "GAAP" means generally accepted  accounting  principles in the
United States of America as in effect from time to time.

                  "Governmental  Authority" means any nation or government,  any
state or other political subdivision thereof, and any agency, department,  court
or other entity thereof exercising executive, legislative,  judicial, regulatory
or administrative functions of or pertaining to government.

                  "Guaranteed   Indebtedness"  means,  as  to  any  Person,  any
obligation of such Person  guaranteeing any Indebtedness,  lease,  dividend,  or
other  obligation  ("primary  obligations")  of any other  Person (the  "primary
obligor")  in any manner,  including,  without  limitation,  any  obligation  or
arrangement  of such  Person (a) to  purchase  or  repurchase  any such  primary
obligation,  (b) to advance or supply  funds (i) for the  purchase or payment of
any such  primary  obligation  or (ii) to  maintain  working  capital  or equity
capital  of the  primary  obligor  or  otherwise  to  maintain  the net worth or
solvency or any balance sheet condition of the primary obligor,  (c) to purchase
property, securities or services primarily for the purpose of assuring the owner
of any such  primary  obligation  of the ability of the primary  obligor to make
payment  of such  primary  obligation,  or (d) to  indemnify  the  owner of such
primary obligation against loss in respect thereof.
<PAGE>

                  "Indebtedness"  means, as to any Person,  (a) all indebtedness
of such Person for borrowed money or for the deferred purchase price of property
or  services  (including,  without  limitation,   reimbursement  and  all  other
obligations  with  respect  to surety or appeal  bonds,  letters  of credit  and
bankers'  acceptances,  whether or not matured, but not including obligations to
trade  creditors  incurred  in  the  ordinary  course  of  business),   (b)  all
obligations  of such Person  evidenced by notes,  bonds,  debentures  or similar
instruments,  (c) all indebtedness created or arising under any conditional sale
or other title  retention  agreement  with respect to property  acquired by such
Person  (even  though the rights and remedies of the seller or lender under such
agreement  in the event of default are limited to  repossession  or sale of such
property,  but not  including  obligations  to trade  creditors  incurred in the
ordinary course of business),  (d) all Capital Lease Obligations of such Person,
(e) all Guaranteed Indebtedness of such Person, (f) all Indebtedness referred to
in clause (a), (b), (c), (d) or (e) above secured by (or for which the holder of
such Indebtedness has an existing right,  contingent or otherwise, to be secured
by) any Lien upon or in property  (including,  without limitation,  accounts and
contract  rights) owned by such Person,  even though such Person has not assumed
or become  liable for the payment of such  Indebtedness,  (g) in the case of the
Borrower, the Obligations, and (h) all liabilities of such Person under Title IV
of ERISA  (other  than  premiums  owed to the  PBGC);  provided,  however,  that
intercompany  indebtedness  owed solely to the  Borrower or any  Subsidiary  and
guarantees  of  obligations   (other  than   Indebtedness)   of  the  Borrower's
Subsidiaries shall be deemed not to constitute Indebtedness.

                  "Lenders" means, collectively,  Prudential,  Principal, Pruco,
Contrarian  and any of their  successors or transferees in each case for so long
as such Person holds Notes.

                  "License  Agreement" means the License Agreement,  dated as of
the date of this  Agreement,  between the  Borrower  and the Store  Company,  as
amended, supplemented or otherwise modified from time to time in accordance with
its terms and the terms of this Agreement.

                  "License  Purchase   Agreement"  means  the  Licensing  Assets
Purchase  Agreement,  dated as of August 7, 1996,  among the  Borrower,  MFD and
Capricorn.

                  "Lien" means any  mortgage,  deed of trust,  pledge,  security
interest, lien, option, trust deed,  hypothecation,  collateral assignment,  tax
lien, mechanic's lien, materialmen's lien, lis pendens, or charge or encumbrance
of any kind (including any conditional  sale or other title retention  agreement
and any financing lease having  substantially the same economic effect as any of
the foregoing,  and the filing of, or agreement to give, any financing statement
under  the  Uniform  Commercial  Code  of  New  York  or  comparable  law of any
jurisdiction)  whether  arising by  contract,  operation  of law, or  otherwise;
provided,  however,  that  the  licensing  and/or  franchising  of  intellectual
property  or the  issuance of options or letters of intent or  reservation  with
respect to such licensing or  franchising  shall not constitute a Lien under the
terms of this Agreement.

                  "Liquid  Investments" means all assets of the Borrower and the
Subsidiaries of the types described in clauses (ii), (iii),  (iv), (v), (vi) and
(vii) of Section 9.4 hereof.

                  "Majority Lenders" means the holders of at least a majority in
dollar amount of the aggregate unpaid  principal  amount of the Notes;  provided
that  for so long as the  Notes  are  held by two or more  Persons  that are not
Affiliates of each other,  the majority of holders of such Notes must include at
least two such holders who are not Affiliates of each other.

               "Maturity  Date" means,  with respect to each Note,  the Maturity
          Date of such Note, as set forth ------------- therein.

                  "Multiemployer  Plan" means any Plan which is a "multiemployer
plan" as such term is defined in section 4001(a)(3) of ERISA.

               "Notes" means each of the Series 1 Notes and the Series 2 Notes.

                  "Obligations"   means  all   obligations,   indebtedness   and
liabilities,  now existing or hereafter  arising,  of the Borrower or any of its
Subsidiaries to any of the Lenders, or the Collateral Agent, in each case, under
this  Agreement  or any other  Operative  Document,  whether  such  obligations,
indebtedness and liabilities are direct, indirect,  related,  unrelated,  fixed,
contingent,  liquidated,  unliquidated,  joint,  several,  or joint and several,
including, without limitation, all fees and other expenses (including attorneys'
fees  and  disbursements)   incurred  in  connection  with  the  enforcement  or
collection thereof.
<PAGE>

                  "Operating Cash Flow" means, with respect to any fiscal period
of the  Borrower,  the  operating  income of the Borrower  and the  Subsidiaries
(before deducting any interest,  taxes, depreciation or amortization) determined
on a consolidated basis in accordance with GAAP.

               "Operative  Documents"  mean  this  Agreement,  the Notes and the
          Security Documents.

                  "PBGC" means The Pension Benefit  Guaranty  Corporation or any
other Governmental Authority succeeding to any of its functions.

                  "Permit" means any permit, approval,  authorization,  license,
variance or permission required by a Governmental Authority under any applicable
Environmental Laws.

                  "Person" means any  individual,  corporation,  business trust,
association,  company, partnership, joint venture,  unincorporated organization,
governmental authority, or other entity.

                  "Plan" means an "employee pension benefit plan" (as defined in
section 3(2) of ERISA) which is or has been  established  or  maintained,  or to
which  contributions  are required to be made or have been made, by the Borrower
or any of the Subsidiaries.

                  "Release"  means,  as  to  any  Person,  any  release,  spill,
emission, pumping, injection, deposit, disposal, discharge,  dispersal, leaching
or  migration  into the  indoor  or  outdoor  environment  or into or out of any
property owned or operated by such Person,  including,  without limitation,  the
movement of  Contaminants  through or in the air, soil,  surface  water,  ground
water or property.

                  "Remedial  Action" means all actions  required or  voluntarily
undertaken  to  (a)  clean  up,  remove,  treat  or in  any  other  way  address
Contaminants  in the indoor or outdoor  environment,  (b) prevent the Release or
threat of Release or minimize the further Release of contaminants so they do not
migrate or endanger or  threaten  to  endanger  public  health or welfare or the
indoor  or  outdoor  environment,   or  (c)  perform  pre-remedial  studies  and
investigations and post-remedial monitoring and care.

                  "Restricted   Payment"   means  (a)  any   dividend  or  other
distribution  on account of any shares of Common Stock or other capital stock of
the Borrower now or hereafter  outstanding in excess of Tax  Distributions,  (b)
any redemption or retirement, purchase or other acquisition for value, direct or
indirect,  of (i) any  shares  of  Common  Stock or other  capital  stock of the
Borrower now or hereafter outstanding,  (ii) any warrants,  rights or options to
acquire any such shares or (iii) any securities convertible into or exchangeable
for such  shares  and (c) any  payment of  principal  or  interest,  repurchase,
redemption  or  defeasance  of  any  Subordinated  Indebtedness  other  than  as
contemplated by this Agreement; provided, that "Restricted Payment" shall not be
deemed to include (x) any dividend or distribution  payable in additional shares
of the capital stock on which such dividend or  distribution  is paid or (y) any
conversion, exercise or exchange of any security convertible into or exercisable
or exchangeable for shares of capital stock of the Borrower.

                  "Security Agreement" means the Security Agreement, dated as of
the date of this Agreement,  in favor of the Collateral Agent,  substantially in
the form of Exhibit B-2.
<PAGE>

                  "Security  Documents" means the Collateral  Agency  Agreement,
the Stock Pledge  Agreement,  the  Security  Agreement  and any Blocked  Account
Letter Agreement from time to time in effect.

                  "Series 1 Notes"  means  the  senior  promissory  notes of the
Borrower issued pursuant to this Agreement in the aggregate  original  principal
amount of $1,000,000  substantially  in the form of Exhibit A-1 hereto,  and any
notes which may be issued  hereunder  in  substitution  or exchange for any such
Notes.
                  "Series 2 Notes"  means  the  senior  promissory  notes of the
Borrower issued pursuant to this Agreement in the aggregate  original  principal
amount of $9,000,000  substantially  in the form of Exhibit A-2 hereto,  and any
notes which may be issued  hereunder  in  substitution  or exchange for any such
Notes.

                  "Stock  Pledge  Agreement"  means the Stock Pledge  Agreement,
dated  as of the  date  of this  Agreement,  by the  Borrower  in  favor  of the
Collateral Agent, substantially in the form of Exhibit B-3 hereto.

               "Store  Company" means Mrs.  Fields'  Original  Cookies,  Inc., a
          Delaware corporation.

                  "Subordinated  Indebtedness"  means with respect to the Notes,
any other  Indebtedness  which by its express terms is subordinated to the Notes
and is  acceptable  to the  Majority  Lenders in all  respects,  including  with
respect to the use of proceeds thereof.

                  "Subsidiary"  means  any  corporation,  partnership  or  other
business entity of which an aggregate of 50% or more of the  outstanding  shares
of capital stock,  beneficial or partnership interests,  participations or other
equivalents (regardless of how designated) having ordinary voting power to elect
a majority of the board of directors,  managers,  trustees or other  controlling
persons,  is, at the time, directly or indirectly,  owned by the Borrower and/or
one or more Subsidiaries of the Borrower  (irrespective of whether, at the time,
stock,  interests  or other  equivalents  of any other  class or classes of such
entity shall have or might have voting  power by reason of the  happening of any
contingency).

                  "Tax Distributions"  means, in the case of any fiscal year (or
portion thereof) in which the Borrower joins in the filing of U.S.  consolidated
Federal income tax returns as part of an affiliated  group of  corporations,  as
determined  under section  1504(a) of the Code, or the filing of any combined or
unitary tax return for state or local tax purposes,  the Borrower's share of the
affiliated,  combined or unitary group's Federal,  state and local tax liability
(including  any estimated tax payments) for such year (or portion  thereof),  as
determined  in good faith by the common parent  corporation  and not disputed in
good faith by the  Majority  Lenders  within 20 days after  notice of the amount
thereof, together with sufficient information to support such determination,  is
given to each Lender,  to the extent not  otherwise  paid directly to the taxing
authorities by the Borrower.

                  "Total  Cash"  means,  at any  time,  all  amounts  which  the
Borrower  and the  Subsidiaries  are  required  to report  as the cash  balances
(including any bank overdraft) on the Borrower's books and records in accordance
with GAAP, consistently applied,  including,  without limitation,  all (i) cash,
(ii) cash equivalents, and (iii) Liquid Investments.

                  "Transactions"  means the issuance of the Notes,  the granting
of a security  interest in the Collateral to the Lenders and the  acquisition of
assets and  assumption of  liabilities  by the Borrower  pursuant to the License
Purchase Agreement.

                  1.1 Section Other  Definitional  Provisions . All  definitions
contained in this  Agreement  are equally  applicable to the singular and plural
forms of the terms defined.  The words  "hereof",  "herein" and  "hereunder" and
words of similar import referring to this Agreement refer to this Agreement as a
whole and not to any particular  provision of this Agreement.  Unless  otherwise
specified,  all Article,  Section,  Exhibit and Schedule  references  pertain to
Articles,  Sections,  Exhibits and Schedules of this  Agreement.  All accounting
terms not  specifically  defined  herein shall be construed in  accordance  with
GAAP,  applied on a consistent basis.  Terms used herein that are defined in the
Uniform  Commercial Code as adopted by the State of New York,  unless  otherwise
defined herein, shall have the meanings specified in the Uniform Commercial Code
as adopted by the State of New York.  All  references  herein to  agreements  or
promissory  notes  shall mean such  agreements  or notes as  amended,  restated,
supplemented or otherwise modified from time to time.
<PAGE>


                2 ARTICLE AUTHORIZATION OF ISSUANCE OF SECURITIES

                  1.1  Section  Authorization  of the Notes . The  Borrower  has
authorized  the issuance to the Lenders of the Notes,  each to be dated the date
of this Agreement,  to mature on their  respective  Maturity Dates,  and to bear
interest at the respective rates specified therein.

                 2 ARTICLE CONDITIONS PRECEDENT TO EFFECTIVENESS

                  1.1  Section  Lenders'   Conditions  to  Effectiveness  .  The
provisions of this Agreement set forth in Section 4.1 shall not become effective
unless and until the Borrower shall have delivered the following documents, each
in the form  attached  hereto (in the case of  documents  the forms of which are
attached)  and  otherwise  in form  and  substance  satisfactory  to each of the
Lenders and (unless otherwise indicated) each dated the date of this Agreement:

                  (a)  to  Prudential,   the  Notes  payable  to  the  order  of
Prudential,  duly executed by the Borrower in the respective  principal  amounts
set forth opposite such Lender's name on Schedule 3.1(a) hereto;

                  (c) to Principal, the Notes payable to the order of Principal,
duly  executed by the  Borrower in the  respective  principal  amounts set forth
opposite such Lender's name on Schedule 3.1(b) hereto;

                  (e) to Pruco,  the Notes  payable to the order of Pruco,  duly
executed by the Borrower in the respective  principal amounts set forth opposite
such Lender's name on Schedule 3.1(c) hereto;

                  (g)  to  Contrarian,   the  Notes  payable  to  the  order  of
Contrarian,  duly executed by the Borrower in the respective  principal  amounts
set forth opposite such Lender's name on Schedule 3.1(d) hereto;

                  (i) a favorable opinion of counsel to the Borrower,  addressed
to each of the Lenders,  substantially  in the form attached  hereto as Schedule
3.1(e);

                  (k) copies of resolutions of the Board of Directors, certified
by the  Secretary or Assistant  Secretary of the Borrower as of the date of this
Agreement as having been duly adopted on or prior to such date and in full force
and effect on such date, authorizing (i) the execution, delivery and performance
of the Operative  Documents,  and (ii) specific  officers to execute and deliver
this Agreement and the other Operative Documents;

                  (m) a certificate of the Secretary of State of Delaware, dated
as of a recent date prior to the date of this Agreement,  with telegram  updates
where  available,  showing that the Borrower is organized  and in good  standing
under the laws of Delaware;

                  (o) a copy of the certificate of incorporation of the Borrower
certified  as of the  date of  this  Agreement  by the  Secretary  or  Assistant
Secretary of the Borrower as true and correct as of the date of this  Agreement,
and copies of the  Borrower's  by-laws,  certified by the Secretary or Assistant
Secretary of the Borrower as true and correct, as of the date of this Agreement;
and

                  (q) certificates of the Secretary or an Assistant Secretary of
the  Borrower  as  to  the   incumbency   and  signatures  of  the  officers  or
representatives of the Borrower executing any of the Operative Documents and any
other certificate or other document to be delivered  pursuant thereto,  together
with evidence of the incumbency of such Secretary or Assistant Secretary.

                  1.2 Section The Borrower's  Condition to  Effectiveness  . The
provisions of this Agreement set forth in Section 4.1 shall not become effective
unless and until the conditions to the Borrower's  obligations  set forth in the
License Purchase Agreement shall have been satisfied or waived by the Borrower.

<PAGE>

                      1 ARTICLE ISSUANCE OF NOTES: CLOSING

                  1.1  Section  Issuance  of  Notes . In  consideration  for the
rights and obligations  under this Agreement and the other Operative  Documents,
the Borrower hereby agrees to issue to each Lender (subject to the provisions of
Section 11.10) and, subject to the terms and conditions  herein set forth,  each
Lender agrees to accept from the Borrower:

                  (a) in the case of Prudential, the Notes in the form of one or
         more  Notes in  respect  of each  series  of Notes  registered  in such
         Lender's name or that of its nominee or nominees,  as such Lender shall
         request,  and in  such  denominations  as  such  Lender  shall  request
         (subject to the restrictions set forth in Section 11.10 hereof), in the
         aggregate  principal  amount  specified  opposite such Lender's name in
         Schedule 3.1(a) attached hereto;

                  (a) in the case of Principal,  the Notes in the form of one or
         more  Notes in  respect  of each  series  of Notes  registered  in such
         Lender's name or that of its nominee or nominees,  as such Lender shall
         request,  and in  such  denominations  as  such  Lender  shall  request
         (subject to the restrictions set forth in Section 11.10 hereof), in the
         aggregate  principal  amount  specified  opposite such Lender's name in
         Schedule 3.1(b) attached hereto;

                  (a) in the case of Pruco, the Notes in the form of one or more
         Notes in respect of each series of Notes  registered  in such  Lender's
         name or that of its nominee or nominees,  as such Lender shall request,
         and in such  denominations as such Lender shall request (subject to the
         restrictions  set forth in  Section  11.10  hereof),  in the  aggregate
         principal  amount  specified  opposite  such  Lender's name in Schedule
         3.1(c) attached hereto; and

                  (a) in the case of Contrarian, the Notes in the form of one or
         more  Notes in  respect  of each  series  of Notes  registered  in such
         Lender's name or that of its nominee or nominees,  as such Lender shall
         request,  and in  such  denominations  as  such  Lender  shall  request
         (subject to the restrictions set forth in Section 11.10 hereof), in the
         aggregate  principal  amount  specified  opposite such Lender's name in
         Schedule 3.1(d) attached hereto.

                  1.1  Section  Closing . The  delivery  of the Notes shall take
place at the offices of Skadden,  Arps, Slate, Meagher & Flom, 919 Third Avenue,
New  York,  New York  10022 at a  closing  (the  "Closing")  on the date of this
Agreement. At the Closing, the Borrower will deliver to each Lender the Notes to
be issued to such Lender at the Closing as set forth opposite such Lender's name
in Schedules  3.1(a),  3.1(b),  3.1(c) and 3.1(d) upon satisfaction or waiver of
the conditions precedent set forth herein.

<PAGE>

                                 1 ARTICLE NOTES

                  1.1  Section  Interest  on  Notes  . The  Borrower  shall  pay
interest on the unpaid principal amount of each outstanding Note pursuant to the
terms of such Note.

                  (a) Section  Mandatory  Prepayments . The Borrower  shall make
prepayments  of  principal  for the  Series  2 Notes  equal to (i)  $250,000  on
September 30, 1997, December 31, 1997, March 31, 1998, June 30, 1998,  September
30, 1998 and December 31, 1998,  (ii) $312,500 on March 31, 1999, June 30, 1999,
September  30, 1999 and December  31, 1999 and (iii)  $375,000 on March 31, 2000
and on each June 30, September 30, December 31 and March 31 thereafter until the
earlier of maturity or  repayment  thereof in full.  Any  mandatory or voluntary
prepayments of the Notes shall be applied to reduce such prepayment  obligations
in the inverse order of maturity for the Notes so affected.

                  (a) In the event that (i) the  average  daily  amount of Total
Cash  during the first  fifteen  Business  Days in  January of any year  exceeds
$250,000,  the Borrower,  upon five  Business  Days'  irrevocable  prior written
notice given promptly following availability of sufficient financial information
to permit determination of whether such prepayment is required to be made, shall
apply an amount  equal to 75% of such excess  over  $250,000  in  prepayment  of
principal of the Notes beginning with the Series 2 Notes.

                  (c) Any prepayments made pursuant to this Section 5.2 shall be
(i) made without premium and together with accrued but unpaid  interest  through
the date of  prepayment  on the amount  being so prepaid,  (ii) applied pro rata
among Notes of the same  series,  and (iii)  subject to the escrow  arrangements
specified in Section 5.5(b) hereof.



<PAGE>


(e)
                  1.2 Section Optional  Prepayment . The Borrower shall have the
right, upon giving at least five Business Days' irrevocable prior written notice
to each  affected  Lender  (which notice may be waived by each Lender on its own
behalf)  specifying  (i) the date of such  prepayment,  and  (ii) the  principal
amount of the  outstanding  Notes,  and the Notes held by each such Lender being
prepaid,  to voluntarily  prepay the principal of the Notes then  outstanding in
whole or in part,  without  premium or penalty Notice of prepayment  having been
given as aforesaid,  the principal amount of the outstanding Notes to the extent
specified in such notice, together with interest thereon to the prepayment date,
shall  become due and payable on such  prepayment  date.  Any  prepayments  made
pursuant to this Section 5.3 shall be (i) made without premium and together with
accrued but unpaid  interest  through the date of prepayment on the amount being
so prepaid,  (ii) applied  first to the Series 2 Notes,  (iii)  applied pro rata
among  Notes of the same  series,  and (iv)  subject to the escrow  arrangements
specified in Section 5.5(b) hereof.


<PAGE>


1.3

                  1.1 Section  Repayment at Maturity . On the  Maturity  Date of
each Note, the Borrower shall pay all remaining  principal together with accrued
but unpaid interest due with respect to such Note.

                  (a) Section  Certain  Amounts Owed under the License  Purchase
Agreement .  Notwithstanding  anything to the contrary contained herein, (i) all
payments,  if any,  required  to be made by MFD under  Section 10 of the License
Purchase  Agreement shall be made by reducing,  on a dollar for dollar basis (x)
first,  all  accrued  and  unpaid  interest  owed on the  Series 1 Notes and (y)
second, all outstanding principal of the Series 1 Notes; provided, however, that
such right of  reduction,  or  set-off,  shall  terminate  on the date 18 months
following the date of this Agreement.

                  (c) In the event that  voluntary  prepayments of principal are
made on the Series 1 Notes during a period of time when the  Borrower's  set-off
rights  with  respect  to such Notes  shall  remain in effect  pursuant  to this
Section 5.5, the amount of principal  being so prepaid  shall be deposited  into
escrow  with the Bank of New  York,  as escrow  agent,  pursuant  to the  Escrow
Agreement  and shall be paid as provided in the Escrow  Agreement  either to the
Borrower in  satisfaction  of claims  eligible  for set-off or to the holders of
such  Notes,  as the case may be, at such times and  amounts as  appropriate  to
reflect  the  termination  or  limitation  as to amount of such  set-off  rights
pursuant to this Section 5.5.

                  (a) The  Borrower's  various  rights  of  set-off  under  this
Section 5.5 are independent  and the Borrower may in its sole  discretion  elect
whether to exercise its set-off right under Section  5.5(a)  hereof,  on the one
hand, or under Section 5.5(b) hereof, on the other hand.

                     1 ARTICLE ADDITIONAL TERMS OF THE NOTES

                  1.1  Section  Security . The  outstanding  Notes and all other
Obligations of the Borrower arising under this Agreement and the other Operative
Documents shall be secured by all of the Collateral until the outstanding  Notes
and all such other Obligations are paid in full.

                  1.1 Section  Receipt of Payment . The Borrower shall make each
payment  under any of the  outstanding  Notes not later than 1:00 P.M. (New York
City time) on the day when due in lawful  money of the United  States of America
by wire  transfer of  immediately  available  funds for credit to the account or
accounts  specified by each Lender in Schedule 6.2 hereto, or such other account
or  accounts  in the  United  States  as a  Lender  may  designate  in  writing,
notwithstanding any contrary provision herein or in any Note with respect to the
place of payment. Each Lender agrees that, before disposing of any Note, it will
make a notation  thereon (or on a schedule  attached  thereto) of all  principal
payments  previously made thereon and of the date through which interest thereon
has been paid. The Borrower agrees to afford the benefits of this Section 6.2 to
any transferee under Section 11.10 hereof of any of the outstanding  Notes which
shall have made the same  agreement  in writing as the Lenders have made in this
Section 6.2. All payments made by the Borrower on the outstanding  Notes (or any
series  of  outstanding  Notes)  shall  be made  ratably  in  proportion  to the
respective outstanding principal amounts of such Notes (or such series of Notes)
held by each Lender in respect of which such payment is made or applied.
<PAGE>

                  1.1 Section  Sharing of  Payments,  etc.  If any Lender  shall
obtain any payment (whether voluntary,  involuntary, through the exercise of any
right of  set-off,  or  otherwise)  on account of Notes in excess of its ratable
share of payments based on the outstanding  aggregate  principal amounts of such
Lenders'  Notes prior to such payment  (after  giving  effect to any  applicable
set-offs  pursuant to Section 5.5) on account of Notes  obtained by all Lenders,
such Lender shall forthwith purchase from each other Lender such  participations
in such Notes as shall be necessary to cause such purchasing Lender to share the
excess payment ratably with each other Lender; provided, however, that if all or
any portion of such excess payment is thereafter  recovered from such purchasing
Lender,  such purchase from each Lender shall be rescinded and each Lender shall
repay to the purchasing Lender the purchase price to the extent of such recovery
together with an amount equal to such Lender's  ratable share  (according to the
proportion  of (i) the amount of such  Lender's  required  repayment to (ii) the
total amount so recovered from the  purchasing  Lender) of any interest or other
amount paid or payable by the  purchasing  Lender in respect of the total amount
so recovered.  The Borrower agrees that any Lender so purchasing a participation
from  another  Lender  pursuant to this  Section 6.3 may, to the fullest  extent
permitted  by law,  exercise all its rights of payment  (including  the right of
set-off) with respect to such  participation as fully as if such Lender were the
direct creditor of the Borrower in the amount of such participation.

                  1.1  Section  Accounting  . Each  Lender  may but shall not be
required to provide a quarterly  accounting  of  transactions  in respect of the
Notes owned by it to the Borrower. Each and every such accounting provided shall
(absent  manifest  error) be  deemed  final,  binding  and  conclusive  upon the
Borrower  in all  respects  as to all  matters  reflected  therein,  unless  the
Borrower,  within 60 days after the date any such  accounting  is  rendered  and
delivered to the Borrower,  shall notify such Lender in writing of any objection
which the Borrower  may have to any such  accounting,  describing  the basis for
such objection with specificity.

                  1.3 Section  Access . Each  Lender and any of their  officers,
employees and, if authorized in writing by any Lender, any of their professional
consultants  and/or  agents  shall  have the  right,  exercisable  as any Lender
reasonably  determines to be  appropriate,  during normal  business hours (or at
such other times as may  reasonably  be  requested  by any  Lender),  at its own
expense,  to inspect the  properties  and facilities of the Borrower and each of
the Subsidiaries,  and to inspect, audit and make copies of or extracts from all
of the  Borrower's  and each of the  Subsidiaries'  records,  files and books of
account and to discuss the affairs, finances and accounts of any of such Persons
with  the  principal   officers  of  the  Borrower  or  its  independent  public
accountants  (and by this provision the Borrower  authorizes such accountants to
discuss with any director,  officer,  employee, agent or professional consultant
so  designated  the  affairs,  finances  and  accounts of the  Borrower  and its
Subsidiaries);  provided, however, that such requests shall not unduly interrupt
the Borrower's ordinary business  operations,  and that expenses incurred by any
Lender in connection  with any of the  foregoing  shall be borne by the Borrower
following the occurrence of an Event of Default.  No inspection or investigation
by or on behalf of any Lender shall have any effect on, and such  inspection  or
investigation  shall not be deemed a waiver in whole or in part of, any covenant
contained herein or any Event of Default hereunder and no Lender shall be deemed
to have any knowledge based solely thereon or on the existence of this provision
(it being  understood,  however,  that the  foregoing  shall not be construed to
relieve any Lender of any actual  knowledge  which it may have, and that neither
the foregoing, nor any such actual knowledge,  shall be construed to relieve the
Borrower  or any  Subsidiary  from any  obligation  which it may have under this
Agreement or any Operative Document to provide notice to the Lenders).

                  1.5 Section  Notes Deemed  Outstanding  . No Notes held by the
Borrower or any  Subsidiary  shall be deemed to be  outstanding  for any purpose
under  this  Agreement.  The  Borrower  shall  not,  and  shall not  permit  any
Subsidiary to, issue, sell, transfer, pledge, hypothecate, encumber or otherwise
dispose of any Notes, except pursuant to the terms of this Agreement.

<PAGE>

                    1 ARTICLE REPRESENTATIONS AND WARRANTIES

                  To  induce  the  Lenders  to enter  into this  Agreement,  the
Borrower represents and warrants to the Lenders as of the date of this Agreement
as follows:

                  1.1  Section  Existence  and  Authority  . The  Borrower  is a
corporation  duly organized and validly existing in good standing under the laws
of Delaware and has full power and authority to own its  property,  carry on its
business,  and enter  into and  perform  its  obligations  under  the  Operative
Documents.  The Borrower has no Subsidiaries.  The Operative  Documents to which
the Borrower is a party have been duly  authorized  by all  necessary  corporate
action,  executed, and delivered by the Borrower and constitute the legal, valid
and binding  obligations  of the Borrower,  enforceable  against the Borrower in
accordance  with their terms and not subject to any defense  based upon usury or
capacity of the  Borrower,  but subject to  applicable  bankruptcy,  insolvency,
reorganization,  moratorium  or other  similar laws relating to or affecting the
rights of creditors generally and to general principles of equity.

                  1.3 Section  Regulation  G, etc. The Borrower  does not own or
has any  present  intention  of  acquiring  any  "margin  stock" as  defined  in
Regulation G (12 CFR Part 207) of the Board of Governors of the Federal  Reserve
System.  Neither the  Borrower  nor any agent acting on its behalf has taken any
action which might cause this  Agreement or the Notes to violate  Regulation  G,
Regulation J, Regulation T,  Regulation U, Regulation X or any other  regulation
of the Board of  Governors  of the  Federal  Reserve  System  or the  Securities
Exchange Act of 1934, as amended, each as now in effect.

                  1.5  Section  Status  Under  Certain  Federal  Statutes  . The
Borrower  is not (a) an  "investment  company" or a company  "controlled"  by an
"investment company",  within the meaning of the Investment Company Act of 1940,
as  amended,  (b) a "holding  company" or a  "subsidiary  company" of a "holding
company",  or an "affiliate" of a "holding company" or a "subsidiary company" of
a "holding  company",  as such terms are defined in the Public  Utility  Holding
Company Act of 1935, as amended,  (c) a "public utility" as such term is defined
in the Federal Power Act, as amended, (d) a "rail carrier or a person controlled
by or affiliated  with a rail carrier",  within the meaning of Title 49, U.S.C.,
or (e) a "carrier" to which 49 U.S.C. ss. 11301(b)(1) is applicable.

                  1.7 Section  Offering of Securities . Neither the Borrower nor
any agent  acting on its behalf has taken or will take any  action  which  would
subject the issuance or sale of the Notes to the  provisions of Section 5 of the
Securities Act of 1933, as amended (the "Securities  Act"), or to the provisions
of  any  securities  or  "blue  sky"  law  of any  applicable  jurisdiction.  In
connection with the foregoing, each Lender hereby represents and warrants to the
Borrower that the Notes to be issued to such Lender  pursuant to this  Agreement
are not being  acquired by such Lender with a view to or for sale in  connection
with any distribution thereof within the meaning of the Securities Act (it being
understood, however, that the disposition of such Lender's property shall at all
times be within such Lender's control).

                  1.9  Section  Pro  Forma  Balance  Sheet of the  Borrower;  No
Violations . Attached as Schedule 7.5 hereto is an unaudited  pro forma  balance
sheet  of  the  Borrower  which  has  been  presented  as  if  the  transactions
contemplated by the License Purchase  Agreement are consummated as of August 31,
1996 based on the assumptions that (i) various actual and estimated  information
received  from  MFD  accurately  reflects  the  assets  and  liabilities  to  be
transferred to the Borrower at the closing under the License Purchase  Agreement
and (ii)  transaction  costs  payable by the  Borrower in  connection  with such
transactions equal $300,000.  The Borrower has engaged in no business and has no
material   liabilities  or  obligations   other  than  in  connection  with  its
organization  and  the  negotiation  of this  Agreement,  the  License  Purchase
Agreement and related agreements. The Borrower has taken no action causing it to
be in breach of any  agreement to which it is a party or  immediately  after the
Closing  will succeed in interest or in violation of any law, in each case other
than any such defaults or  violations  to which the Borrower may have  succeeded
under the License Purchase Agreement,  including without limitation by reason of
any required  governmental  or third party consents or approvals to the transfer
of assets or liabilities thereunder not having been obtained.
<PAGE>


                         1 ARTICLE AFFIRMATIVE COVENANTS

                  The  Borrower  covenants  and agrees with the Lenders that the
Borrower will perform and observe the following affirmative covenants as long as
any of the Obligations are outstanding:

1.1 Section Financial Statements . The Borrower will deliver to each Lender:

                  (a) as soon as available and in any event not more than 60 and
not less than 30 days prior to the beginning of each calendar  year,  commencing
with calendar year 1997, projected consolidated balance sheet, and statements of
income and cash flows of the  Borrower  and the  Subsidiaries  for each month in
such calendar year,  accompanied by a written  statement of the assumptions used
in  connection  therewith,  all in  reasonable  detail and in a form  reasonably
satisfactory to the Majority Lenders;
                  (b) as soon as  practicable  and in any event not more than 30
days after the end of each  month in each  calendar  year,  a  consolidated  and
consolidating  balance sheet of the Borrower and the  Subsidiaries as at the end
of such month and the related consolidated and consolidating statement of income
and  consolidated  statement of cash flows of the Borrower and the  Subsidiaries
for such month and the period from the  beginning of the year through the end of
such month setting  forth,  in each case in  comparative  form,  figures for the
corresponding  periods  in the  preceding  calendar  year  and  figures  for the
corresponding  periods  in  the  projected  consolidated  statements  of  income
previously  furnished  to the Lenders,  as described in Section  8.1(a) above or
otherwise,  all in reasonable detail and in a form reasonably  acceptable to the
Majority Lenders and certified by the chief financial officer of the Borrower as
fairly presenting the consolidated and consolidating  financial condition of the
Borrower and the  Subsidiaries as at the date indicated and the consolidated and
consolidating  results of their operations and  consolidated  cash flows for the
period  indicated,  in conformity  with GAAP applied on a basis  consistent with
prior periods  (except as disclosed in the  certificate of such chief  financial
officer), subject to changes resulting from year-end adjustments;

                  (d) as soon as  practicable  and in any event not more than 90
days after the end of each  calendar  year,  a  consolidated  and  consolidating
balance  sheet of the Borrower and the  Subsidiaries  as at the end of such year
and the related  consolidated  and  consolidating  statements of income and cash
flows of the Borrower and the  Subsidiaries for such year, and setting forth, in
each case in comparative form,  corresponding figures for the preceding calendar
year,  all in  reasonable  detail and  reasonably  satisfactory  in scope to the
Majority Lenders and (i) in the case of such consolidated  financial statements,
accompanied by a report thereon of Deloitte & Touche or other independent public
accountants  of  recognized  national  standing  selected  by the  Borrower  and
acceptable  to  the  Majority  Lenders,  which  report  shall  state  that  such
consolidated  financial  statements present fairly the financial position of the
Borrower and the  Subsidiaries  as at the dates  indicated and the  consolidated
results  of their  operations  and  cash  flows  for the  periods  indicated  in
conformity  with GAAP applied on a basis  consistent with prior years (except as
otherwise  specified in such report) and that the audit by such  accountants  in
connection  with  such  consolidated  financial  statements  has  been  made  in
accordance with generally accepted auditing  standards,  and (ii) in the case of
such  consolidating  financial  statements,  certified  by the  chief  financial
officer of the Borrower as presenting  fairly the information  contained therein
in conformity with GAAP applied on a basis consistent with prior periods (except
as otherwise specified in such report);
<PAGE>

                  (f) together with each delivery of financial statements of the
Borrower and the  Subsidiaries  pursuant to Sections  8.1(b) and (c) hereof,  an
officer's  certificate  stating  that the signer has  reviewed the terms of this
Agreement  and the Notes  and the other  Operative  Documents  and has made,  or
caused to be made under his  supervision,  a review in reasonable  detail of the
transactions  and  condition  of the Borrower  and the  Subsidiaries  during the
fiscal period covered by such financial  statements and that such review has not
disclosed the existence during or at the end of such fiscal period, and that the
signer does not have  knowledge of the existence as at the date of the officer's
certificate,  of any condition or event which constitutes, or with the giving of
notice or lapse of time or both would constitute, an Event of Default or, if any
such  event  existed or exists,  specifying  the nature and period of  existence
thereof and what action the  Borrower has taken or is taking or proposes to take
with respect thereto;

                  (h) together with each delivery of financial statements of the
Borrower and the  Subsidiaries  pursuant to Section 8.1(c) hereof, a certificate
by the Borrower's  independent public  accountants  stating (i) that their audit
examination  has included a review of the terms of this  Agreement and the Notes
and the other Operative  Documents as they relate to accounting matters and that
such review is sufficient  to enable them to make the  statement  referred to in
clause (iii) of this Section 8.1(e),  (ii) whether, in the course of their audit
examination,  there has been  disclosed the  existence  during the calendar year
covered by such  financial  statements  (and whether they have  knowledge of the
existence as of the date of such  accountants'  certificate) of any condition or
event which  constitutes,  or with the giving of notice or lapse of time or both
would  constitute,  an Event of Default and if during  their  audit  examination
there has been  disclosed  (or if they have  knowledge  of) such a condition  or
event,  specifying  the  nature  and  period  of  existence  thereof  (it  being
understood,  however, that such accountants shall not be liable to any Person by
reason of their failure to obtain knowledge of any such condition or event which
would not be disclosed in the course of an audit  conducted in  accordance  with
generally  accepted  auditing  standards),  and (iii) that based on their annual
audit  examination  nothing came to their attention which causes them to believe
that the information  contained in the officer's certificate delivered therewith
pursuant to Section  8.1(d)  hereof is not correct or that the matters set forth
in such  officer's  certificate  are not stated in accordance  with the terms of
this Agreement;

                  (j)  promptly  upon their  becoming  available,  copies of all
financial  statements,  reports,  notices  and  proxy  statements  sent  or made
available generally by the Borrower and the Subsidiaries to its security holders
(other than the  Borrower in the case of the  Subsidiaries),  of all regular and
periodic reports and all registration statements and prospectuses, if any, filed
by the Borrower or any of the Subsidiaries with any securities  exchange or with
the Securities and Exchange Commission or with NASDAQ, and of all press releases
and other written statements made available  generally by the Borrower or any of
the Subsidiaries to the public concerning material  developments in the business
of the Borrower or any of the Subsidiaries;

                  (l)  promptly  upon  receipt  thereof by the  Borrower  or any
Subsidiary,  copies of all reports  submitted  to the  Borrower  by  independent
public  accountants and  consultants in connection with each annual,  interim or
special  audit  of  the  Borrower  or  any  of the  Subsidiaries  made  by  such
accountants  and minutes of the  proceedings of the audit committee of the Board
of Directors or of such committee of the board of directors of any Subsidiary;
<PAGE>

                  (n)  promptly  upon  any  officer  of the  Borrower  obtaining
knowledge  (i) that a condition  or event exists that  constitutes,  or with the
giving of notice or lapse of time would  constitute,  an Event of Default,  (ii)
that the holder of any Note has given any notice or taken any other  action with
respect to a claimed Event of Default  under this  Agreement or any of the other
Operative Documents,  (iii) of any condition or event which,  individually or in
the aggregate,  has or could  reasonably be expected to have a material  adverse
effect on the business,  condition (financial or other),  assets,  properties or
operations  of the  Borrower and the  Subsidiaries  taken as a whole (other than
matters  of a general  economic  or  political  nature  which do not  affect the
Borrower  or the  Subsidiaries  uniquely),  (iv) that any  Person  has given any
notice to the Borrower or any  Subsidiary or taken any other action with respect
to a claimed  event of default  under any  agreement or  instrument to which the
Borrower or any Borrower is a party, (v) that any Person has given any notice of
cancellation  to  the  Borrower  or any  Subsidiary  relating  to  any  contract
representing  5% or more of the  Borrower's  revenues  during the most  recently
completed  fiscal year, or (vi) of the  institution of any litigation  involving
either claims  against or potential  liability of the Borrower or any Subsidiary
equal to or greater  than  $50,000 with respect to any single cause of action or
$100,000 in the aggregate,  an officer's  certificate  specifying the nature and
period of existence of any such  condition or event,  or  specifying  the notice
given or action  taken by such  holder or Person and the nature of such  claimed
event or condition  that  constitutes  an Event of Default,  and what action the
Borrower has taken, is taking or proposes to take with respect thereto;

                  (p) as soon as  practicable  and in any  event  within 15 days
after any officer of the Borrower obtains  knowledge of the occurrence of any of
the following events which would result in a material liability to the Borrower:
(i) any event or condition which constitutes a "reportable  event", as such term
is  defined in  section  4043 of ERISA,  other than any such event for which the
PBGC  has  waived  the  requirement  to  notify  it  within  30  days,  (ii) any
transaction  which  constitutes  a  "prohibited  transaction",  as such  term is
defined in section 4975 of the Code and section 406 of ERISA, in connection with
any  Plan  or any  trust  created  thereunder  except  to  the  extent  that  an
administrative or statutory exemption is available, (iii) any termination of any
Plan, or proceedings  to terminate any Plan which are pending or threatened,  or
(iv) any liability to or on account of a Plan under  section 4062,  4063 or 4064
or ERISA which will or may be incurred by the  Borrower,  any  Subsidiary or any
other Affiliate of the Borrower, a written notice specifying the nature thereof,
what action the Borrower  has taken,  is taking or proposes to take with respect
thereto,  and,  when known,  any action taken or  threatened  by the PBGC or the
Internal Revenue Service with respect thereto;

                  (r) as soon as  practicable  and in any event  not later  than
fifteen days after the last day of any calendar quarter  beginning with December
31, 1996, a certificate of an authorized  officer of the Borrower using the form
of officer's  certificate  attached as Exhibit D hereto certifying the amount of
Total Cash as of the last day of such quarter, and the amounts of Operating Cash
Flow generated and Capital Expenditures made during such quarter; and

                  (t) with  reasonable  promptness,  such other  information and
data with  respect to the  Borrower or any of the  Subsidiaries  as from time to
time may be reasonably requested by any Lender.
<PAGE>

                  1.3 Section  Corporate  Existence,  etc.  Except as  otherwise
permitted  pursuant  to  Section  9.6  hereof,  the  Borrower  will at all times
preserve  and keep in full  force and  effect its  corporate  existence  and all
licenses, rights, franchises,  permits,  qualifications,  consents and approvals
material to its business,  and those of each of the Subsidiaries  (provided that
the  Subsidiaries  shall  be  permitted  to  merge,  consolidate,  dissolve  and
liquidate for so long as their assets are thereupon  distributed to or otherwise
acquired by the Borrower or another Subsidiary) and will qualify, and cause each
of the  Subsidiaries to qualify,  to do business in any  jurisdiction  where the
failure to do so would,  individually or in the aggregate, have or be reasonably
likely to have a material adverse effect on the business,  condition  (financial
or other), assets, properties or operations of the Borrower and the Subsidiaries
taken as a whole. Without limiting the foregoing,  the Borrower will comply with
its  obligations,  and enforce the quality  control  standards under the License
Agreement and its other license agreements.

                  1.5 Section  Payment of Taxes and Claims . The Borrower  will,
and will cause each of the Subsidiaries to, pay all income taxes before the same
shall become  delinquent,  except where such income taxes are  contested in good
faith by appropriate  proceedings promptly instituted and diligently  conducted,
if adequate reserves therefor have been established on the books of the Borrower
or the  Subsidiaries  in accordance with GAAP or except where the failure to pay
such income taxes involves amounts which, in the aggregate,  are not significant
and such failure could not,  individually  or in the aggregate,  have a material
adverse  effect  on the  Borrower  and the  Subsidiaries  taken as a whole.  The
Borrower will, and will cause each of the  Subsidiaries to, pay all other taxes,
assessments  and other  governmental  charges  imposed  upon such Person or with
respect to its  employees or any of its  respective  properties  or assets or in
respect of any of its respective franchises,  business, income or profits before
any  penalty  or  interest  accrues  thereon,  including,   without  limitation,
withholding taxes, and all claims  (including,  without  limitation,  claims for
labor,  services,  materials  and  supplies)  for sums which have become due and
payable  and  which  by law  have or may  give  rise to a Lien  upon  any of its
respective  properties  or  assets;   provided,   however,  that  no  such  tax,
assessment,  charge or claim need be paid (i) if it is being  contested  in good
faith by appropriate  proceedings  promptly instituted and diligently  conducted
and if such accrual or other appropriate provision, if any, as shall be required
by GAAP shall have been made therefor or (ii) if such tax, assessment,  claim or
charge involves  amounts which, in the aggregate,  are not significant and could
not,  individually  or in the aggregate,  have a material  adverse effect on the
Borrower and the Subsidiaries taken as a whole.

                  1.7 Section  Compliance with Laws, etc. The Borrower will, and
will cause each of the  Subsidiaries  to,  comply with the  requirements  of all
applicable laws, rules,  regulations and orders of any Governmental Authority or
arbitrator,  the  noncompliance  with which,  individually  or in the aggregate,
would or would be reasonably likely to materially adversely affect the business,
condition (financial or other), assets, properties or operations of the Borrower
and the Subsidiaries taken as a whole.

                  1.9  Section  Maintenance  of  Properties;   Insurance  .  The
Borrower  will,  to the  extent  reasonably  prudent,  maintain  or  cause to be
maintained in good repair,  working order and condition all  properties  used or
useful in the business of the Borrower or any of the  Subsidiaries and from time
to time,  to the extent  reasonably  prudent,  will make or cause to be made all
appropriate  repairs,  renewals,  replacements  or  disposals  thereof.  Without
limiting the  foregoing,  the Borrower  shall  maintain such trademark and trade
name  registrations  which from time to time are material to its  business.  The
Borrower will,  and will cause each  Subsidiary  to,  maintain with  financially
sound and reputable insurers, insurance with respect to such Person's respective
properties and business against loss or damage of the kinds customarily  insured
against by corporations of established reputation engaged in the same or similar
business  and  similarly  situated,  of such  types and in such  amounts  as are
customarily carried under similar  circumstances by such other corporations and,
in any event,  in compliance  with any insurance  requirements  under any of the
Operative  Documents  and  naming  the  Collateral  Agent and the  Lenders as an
additional  insured,  which shall  provide  that any amounts  payable  under the
Borrower's  insurance policies shall be paid directly to the Borrower to be used
by the Borrower to repair and restore the property  which was the subject of the
claim;  provided  that,  for so long as an Event of Default has  occurred and is
continuing any amounts payable under the Borrower's  insurance policies shall be
paid directly to the  Collateral  Agent to be used by the Borrower to repair and
restore the property which was the subject of the claim.  The Borrower will, and
will cause the  Subsidiaries  to,  promptly  defend any action,  claim or demand
which may in any manner affect the Borrower's or any of the Subsidiaries'  title
or  interest  in and to  Collateral  having a fair  market  value in  excess  of
$50,000.
<PAGE>

                  1.11 Section  Affiliate  Transactions,  Keeping of Books, Bank
Accounts . The Borrower  will, and will cause each of the  Subsidiaries  to, (a)
keep  separate  books of record and account,  in which full and correct  entries
shall  be  made of all  transactions  including  any  transactions  between  the
Borrower and any of the Subsidiaries or other Affiliates of the Borrower, all in
accordance  with GAAP and (b)  maintain  bank  accounts  which are  separate and
segregated from the bank accounts of any Affiliate of the Borrower.

                  1.13 Section  Compliance  with  Affiliate  Transactions  . The
Borrower will, and will cause each of the  Subsidiaries to, strictly enforce the
requirements  of all provisions of, and  diligently  enforce,  terminate or take
other appropriate  action in the event of a default under, any contract relating
to a transaction with an Affiliate of the Borrower.

                  1.15 Section Security Interest in Newly Acquired Property . If
the Borrower or any of its  Subsidiaries  incorporated  within the United States
shall at any time acquire any interest in property  (personal or real,  tangible
or  intangible)  not subject to Liens created  under the Security  Documents and
which  does not  constitute  Collateral,  promptly  upon  such  acquisition  the
Borrower or such  Subsidiary  shall execute,  deliver and record a supplement to
the  Security  Documents,  satisfactory  in form and  substance  to the Majority
Lenders,  subjecting  such  interests  to  the  Lien  created  by  the  Security
Documents,  and take such other  actions as may be  reasonably  required  by the
Majority Lenders to ensure that the security interest in such interest will be a
valid and  effective  security  interest  on terms  comparable  to the  security
interest of the Lenders in the Collateral.

                  1.17  Section  Environmental   Reporting  Requirements  .  The
Borrower shall,  promptly (and in any event within 30 days) following an officer
or director of the Borrower learning of any of the following, advise the Lenders
in writing and reasonable detail of:

                  (a)  any   Remedial   Action  taken  by  the   Borrower,   its
Subsidiaries  or any other Person in response to any Contaminant on or under any
real property owned,  operated or leased by the Borrower or its  Subsidiaries or
Affiliates, the existence of which could result in Environmental Liabilities and
Costs to the Borrower and its Subsidiaries in excess of $100,000;

                  (c) a Release or threatened  Release which could reasonably be
expected  to  subject  the  Borrower  and  its   Subsidiaries  to  Environmental
Liabilities and Costs of $100,000 or more;

(e) the  receipt  by the  Borrower  of  notification  that any real or  personal
property of the  Borrower or its  Subsidiaries  is subject to any  Environmental
Lien;

                  (g) the receipt by the Borrower of any notice of violation of,
or knowledge by the Borrower that there exists a condition which may result in a
violation by the Borrower or its Subsidiaries of, any Environmental  Law, except
for violations or conditions the  consequences  of which in the aggregate  would
have no reasonable  likelihood of subjecting the Borrower or its Subsidiaries to
Environmental Liabilities and Costs of $250,000 or more;

                  (i) any proposed  acquisition of stock, assets or real estate,
or any proposed leasing of property,  or any other action by the Borrower or its
Subsidiaries other than those the consequences of which in the aggregate have no
reasonable  likelihood  of  subjecting  the  Borrower  or  its  Subsidiaries  to
Environmental Liabilities or Costs of $250,000 or more;

                  (k) any proposed  Capital  Expenditures of the Borrower or its
Subsidiaries  intended or  designed  to  implement  any  existing or  additional
Remedial  Action  other  than  those  which in the  aggregate  will  not  exceed
$250,000; and
<PAGE>

                  (m) any  proposed  action to be taken by the  Borrower  or its
Subsidiaries to commence operations that could reasonably be expected to subject
the Borrower or its  Subsidiaries  to  additional  laws,  rules or  regulations,
including laws, rules and regulations  requiring  additional or amended Permits,
except  where  compliance  with  these  additional  requirements  would  have no
reasonable  likelihood  of  subjecting  the  Borrower  or  its  Subsidiaries  to
Environmental Liabilities and Costs in excess of $100,000.

                  (o) Section Environmental Reports,  Remedial Action, Indemnity
 . If Lenders at any time have a  reasonable  basis to believe that (i) there may
be a  material  violation  of  any  Environmental  Law by  the  Borrower  or its
Subsidiaries  or related to any real property  owned,  leased or operated by the
Borrower or its  Subsidiaries  or (ii)  activities on real property  adjacent to
such real property will have an adverse effect on real property owned, leased or
operated by the Borrower or its Subsidiaries which could subject the Borrower to
Environmental  Liabilities  and Costs in excess of  $100,000,  then the Borrower
agrees, upon request from the Lenders, to provide the Lenders, at the Borrower's
expense, with such reports,  certificates,  engineering studies or other written
material  or data as the  Lenders  may  reasonably  require so as to  reasonably
satisfy the  Lenders  that the  Borrower  and its  Subsidiaries  are in material
compliance with all applicable Environmental Laws.

                  (q) The Borrower and each of its  Subsidiaries  shall promptly
take any and all  appropriate  Remedial  Action  in  response  to the  presence,
storage, use, disposal, transportation or discharge of any Contaminant on, under
or about any real property owned by the Borrower or any of its Subsidiaries and,
with  respect to leased  property or  property  operated  but not owned,  to the
extent failure to take Remedial Action could reasonably be expected to result in
Environmental  Liabilities  and Costs to the  Borrower  or its  Subsidiaries  of
$100,000  or  more.  In the  event  the  Borrower  or  any  of its  Subsidiaries
undertakes  any  Remedial  Action with respect to any  Contaminant  on, under or
about any real property owned,  leased or operated by the Borrower or any of its
Subsidiaries,  the Borrower or such  Subsidiary  shall conduct and complete such
Remedial  Action in compliance  with all applicable  Environmental  Laws, and in
accordance  with the applicable and binding  policies,  orders and directives of
all  federal,  state  and  local  Governmental   Authorities  except  where  the
Borrower's or such  Subsidiary's  liability  for such  presence,  storage,  use,
disposal,  transportation  or discharge of any Contaminant is being contested in
good faith by the Borrower or such Subsidiary and appropriate  reserves therefor
have been established in accordance with GAAP.

                  (s) The  Borrower  shall  indemnify,  pay and hold each of the
Lenders  harmless  from  and  against  any  and  all  losses,  costs  (including
attorneys' fees), claims, liabilities, injuries, expenses and damages whatsoever
incurred  by  such  Lender  by  reason  of  any  violation  of  any   applicable
Environmental Law for which the Borrower or any of its Subsidiaries is liable or
as a result of any real property being owned, leased or operated by the Borrower
or any of its  Subsidiaries,  or by reason of the imposition of any governmental
lien for the recovery of  environmental  cleanup or response  costs  expended by
reason of any such violation,  or by reason of any breach of any representation,
warranty or affirmative or negative  covenant in Sections 8.10,  8.11 or 9.15 of
this Agreement;  provided, however, that the Borrower shall have no liability to
any of the  Lenders for  losses,  costs  (including  attorneys'  fees),  claims,
liabilities,  injuries, expenses and damages incurred by reason of any violation
by the party to be indemnified of any applicable Environmental Law as determined
by a court of competent jurisdiction.

                  1.19  Section  Preparation  of  Financial   Statements  .  The
Borrower will prepare the financial  statements  required to be delivered to the
Lenders  pursuant to Section 8.1 hereof in a manner  reasonably  consistent with
past  accounting  practices as described in  reasonable  detail on Schedule 8.11
hereto, except as required by GAAP.
<PAGE>

                  1.21 Section  Intellectual  Property . The Borrower shall, and
shall  cause  each of the  Subsidiaries  to, do or cause to be done,  all things
necessary  to  preserve  and keep in full  force and  effect,  its  intellectual
property, except where the failure to so preserve any such intellectual property
(other than the Mrs. Fields  trademark or trade name) would not and would not be
reasonably  likely  to  materially  adversely  affect  the  business,  condition
(financial or other),  assets,  properties or operations of the Borrower and the
Subsidiaries taken as a whole.

                  1.23 Section Collection  Accounts.  The Borrower shall deposit
and shall  cause  each of the  Subsidiaries  to  deposit  on the date of receipt
thereof or cause to be deposited  directly all cash,  checks,  notes,  drafts or
other similar items of payment, including, without limitation, those relating to
or constituting  (w) net proceeds  derived from the sale of any Collateral,  (x)
payments  made by the  Borrower's  account  debtors in respect of accounts,  (y)
payments received by the Borrower or any of the Subsidiaries from any licensees,
sublicensees  or  franchisees  and (z) any other similar  payments in one of the
Collection  Accounts,  in  each  case  subject  to the  Blocked  Account  Letter
Agreements with the banks in which the Collection Accounts are maintained.  Upon
the occurrence and during the  continuation of an Event of Default,  all amounts
deposited in the  Collection  Accounts may  immediately  be  transferred  to the
Collateral  Agent's  Account and may be applied by the  Collateral  Agent to the
outstanding  balance of the Obligations in accordance with the Collateral Agency
Agreement.


                          1 ARTICLE NEGATIVE COVENANTS

                  The  Borrower  covenants  and agrees with the Lenders that the
Borrower  will perform and observe the following  negative  covenants as long as
any of the Obligations are outstanding:

                  1.1  Section   Restricted   Payments   and   Restrictions   on
Investments . The Borrower will not,  directly or  indirectly,  declare,  order,
pay, make or set apart any sum or property for any Restricted  Payment,  or make
or become obligated to make any investment in any Person,  through the direct or
indirect  holding of securities  or otherwise,  except if no default or Event of
Default has  occurred  and is  continuing  for amounts  paid by the  Borrower in
respect of Common Stock, or options to acquire Common Stock,  held by management
employees of the  Borrower in an  aggregate  amount not in excess of $25,000 per
year and except as permitted pursuant to Section 9.4 hereof.

                  1.1 Section Liens . The Borrower will not, and will not permit
any Subsidiary  to, create,  assume or suffer to exist any Lien upon any of such
Person's  respective property or assets having an aggregate fair market value in
excess of $25,000, whether now owned or hereafter acquired, except:

                  (a) Liens  for  taxes not yet due or which are being  actively
contested  in good  faith by  appropriate  proceedings  and for  which  adequate
reserves have been established in accordance with GAAP;

                  (c) other Liens incidental to the conduct of the Borrower's or
any Subsidiary's business or the ownership of its property and assets which were
not  incurred in  connection  with the  borrowing  of money or the  obtaining of
advances  or credit,  and which do not secure any appeal bond or  judgment,  and
which  do not  in  the  aggregate  materially  detract  from  the  value  of the
Borrower's or any Subsidiary's property or assets taken as a whole or materially
impair the use of such property or assets in the operation of the  Borrower's or
any Subsidiary's business taken as a whole;
<PAGE>

                  (e) Liens  existing on the  property or assets of the Borrower
or any  Subsidiary  on the  date of this  Agreement  and  Liens  in favor of the
Lenders pursuant to the Operative Documents;

                  (g)  statutory  Liens of  landlords  and  Liens  of  carriers,
warehousemen,  mechanics, materialmen and other Liens imposed by law and created
or otherwise  occurring in the ordinary course of the Borrower's  business,  but
only to the extent that the amounts secured by such Liens either (i) are not yet
past due, (ii) do not exceed an aggregate amount equal to $25,000,  or (iii) are
being actively contested in good faith by appropriate  proceedings and for which
adequate reserves have been established in accordance with GAAP;

                  (i) Liens (other than any Lien  imposed by ERISA)  incurred or
deposits  made in the ordinary  course of the  Borrower's  business  (including,
without  limitation,  surety  bonds) in  connection  with workers  compensation,
unemployment  insurance and other types of social security benefits or to secure
the  performance  of  tenders,  bids,  leases,  contracts  (other  than  for the
repayment of borrowed money or other  Indebtedness),  statutory  obligations and
other similar obligations; and

                  (k) Liens  created  pursuant  to the  filing of any  financing
statement  under the Uniform  Commercial  Code as in effect in any  jurisdiction
with respect to a lease which is permitted under the terms of this Agreement;

(m)  provided,  however,  that the  Borrower  will not,  and will not permit any
Subsidiary  to,  create,  assume  or  suffer  to exist any Lien upon any of such
Person's intellectual property, except pursuant the License Agreement and except
that the Borrower or any of the  Subsidiaries  may license or  franchise  any of
such intellectual property.

                  1.3 Section Indebtedness . The Borrower will not, and will not
permit  any  Subsidiary  to,  create,  incur,  assume  or  suffer  to exist  any
Indebtedness of the Borrower or any Subsidiary, except:

(a)  Indebtedness of the Borrower represented by the Notes;

               (c)  Indebtedness of the Borrower or any Subsidiary in respect of
          appeal bonds, but not to exceed $50,000 in the aggregate;

                  (e)  Indebtedness  incurred  in  the  ordinary  course  of the
Borrower's or any Subsidiary's  business in connection with insurance,  workers'
compensation  and  other  types of social  security  benefits,  or to  guarantee
performance  of  tenders,  bids,  contracts  (other  than for the  repayment  of
borrowed money or other  Indebtedness),  statutory  obligations or other similar
obligations;

                  (g)       Subordinated Indebtedness; and

                  (i)  Indebtedness  of the  Borrower  to the Store  Company  as
contemplated  by the License  Agreement and  Indebtedness of the Borrower to the
Store  Company in respect of  transaction  costs  relating  to the  transactions
contemplated  by the  License  Purchase  Agreement  which  are paid by the Store
Company on behalf of the Borrower and subject to reimbursement by the Borrower.
<PAGE>

                  1.5  Section  Loans,  Advances,   Investments  and  Contingent
Liabilities . Except as permitted  pursuant to Sections 8.2 and 9.6 hereof,  the
Borrower  will not,  and will not permit any  Subsidiary  to,  make or permit to
remain  outstanding  any loan or advance to, or extend  credit to, or guarantee,
endorse or otherwise be or become contingently  liable,  directly or indirectly,
in connection with the obligations,  stock or dividends of, or own,  purchase or
otherwise acquire any assets, stock,  obligations or securities of, or any other
interest  in, or make any  capital  contribution  to,  any  Person,  or become a
general or limited  partner in any  partnership,  or a participant  in any joint
venture, except that the Borrower or any Subsidiary may:

                           (i)  purchase or  otherwise  acquire and own personal
                  property or lease real or personal  property to be used in the
                  ordinary course of its business;

                           (i) purchase or otherwise  acquire and own marketable
                  direct obligations issued or unconditionally guaranteed by the
                  United  States of America or any agency  thereof and  maturing
                  within one year from the date of acquisition thereof;

                           (i) purchase or otherwise  acquire and own marketable
                  direct obligations issued by any state of the United States of
                  America or any political  subdivision of any such state or any
                  public instrumentality  thereof maturing within one year after
                  the  date  of   acquisition   thereof  and,  at  the  time  of
                  acquisition,  having one of the two highest ratings obtainable
                  from either Standard & Poor's Corporation or Moody's Investors
                  Service,   Inc.   and  not  listed   (except   with   positive
                  implications)  in Credit  Watch or any  successor  publication
                  published by Standard & Poor's Corporation;

                           (i) make  demand  deposits  in banks in the  ordinary
                  course of business  (not for  investment  purposes),  and make
                  deposits or own  certificates  of deposit  maturing within one
                  year from the date of acquisition thereof issued by commercial
                  banks having as at any date of determination  combined capital
                  and  surplus  of not less  than  $100,000,000  (determined  in
                  accordance  with GAAP) and a long-term  bank deposit rating of
                  P-1  or  better  by  Moody's  Investors  Service,  Inc.  (or a
                  comparable rating if the rating system is changed);

                           (i) purchase or otherwise  acquire and own commercial
                  paper  maturing  no  more  than  270  days  from  the  date of
                  acquisition thereof and having as at any date of determination
                  one of the two highest ratings obtainable from either Standard
                  & Poor's Corporation or Moody's Investors Service, Inc.;
<PAGE>

                           (i)  enter  into  written  investment  or  repurchase
                  agreements having a term of one month or less and an aggregate
                  principal  value not greater than  $500,000 with any financial
                  institution  owned by a  holding  company  whose  senior  debt
                  obligations  have a rating  of at  least  "AA" by  Standard  &
                  Poor's  Corporation  or "Aa2" by  Moody's  Investors  Service,
                  Inc.,  which  investment  agreements or repurchase  agreements
                  require the Borrower or a  Subsidiary  (as the case may be) to
                  deliver,  against the transfer of funds,  securities  that are
                  direct  obligations  of,  or that are fully  guaranteed  as to
                  principal  and  interest  by, the United  States or any agency
                  thereof;  provided  that  (A)  in  the  case  of  certificated
                  securities,  the Borrower or such  Subsidiary (as the case may
                  be) or a third party acting as collateral agent therefor,  has
                  possession  of such  securities,  issued or  registered in the
                  name of the  Borrower or such  Subsidiary,  (B) in the case of
                  uncertificated  securities, (x) such securities are pledged by
                  such bank to a member  bank  ("Member  Bank")  of the  Federal
                  Reserve  System,  as agent  for or  trustee  on  behalf of the
                  Borrower or such Subsidiary (as the case may be), which Member
                  Bank  has  been  duly  authorized  by  the  Borrower  or  such
                  Subsidiary  (as the case may be) to act in such  capacity  and
                  (y) both such Member Bank and the appropriate  Federal Reserve
                  Bank  make an entry  in their  respective  records  that  such
                  securities are so pledged, (C) the Borrower or such Subsidiary
                  (as the case may be) has a perfected  first priority  security
                  interest  in  such  securities  (whether  in  certificated  or
                  uncertificated  form)  free and clear of liens  and  claims of
                  third  parties and (D) such written  investment  agreements or
                  repurchase   agreements   provide  the  contractual  right  to
                  liquidate,  without notice, the underlying securities upon the
                  commencement   of   voluntary   or   involuntary   insolvency,
                  reorganization or receivership  proceedings  concerning,  or a
                  moratorium affecting the obligations of, such bank;

                           (i) purchase or otherwise acquire ownership interests
                  in a fund  sponsored  by a  financial  institution  listed  on
                  Schedule  9.4(vii)  hereto  or  approved  in  writing  by  the
                  Majority  Lenders,  provided that all or substantially  all of
                  the assets of such fund are invested in Liquid Investments;

                    (i)  endorse  negotiable  instruments  for collection in the
                         ordinary course of business;

                           (i) make intercompany  operating loans,  advances and
                  guaranties among the Borrower and its Subsidiaries;  provided,
                  that the  aggregate  outstanding  amount of all such  loans to
                  Subsidiaries   as  to  which  the  Borrower   and/or   another
                  Subsidiary  do not own 100% of the  outstanding  capital stock
                  may not at any time exceed $100,000; and

                           (i)  acquire  capital  stock of a new  Subsidiary  in
                  connection  with the  formation  thereof,  provided  that such
                  stock is pledged to the Lenders  pursuant to the Stock  Pledge
                  Agreement.

                  1.1 Section  Issuance of Capital Stock . The Borrower will not
permit any  Subsidiary  to,  without the consent of the Majority  Lenders  (such
consent  not to be  unreasonably  withheld),  issue any shares of capital  stock
except for capital stock issued to the Borrower or other  Subsidiaries,  in each
case for so long as each of the  following  conditions  are  satisfied:  (x) the
issued stock is subject to the Lien of, and matters related to such stock are in
compliance with the provisions of, the Stock Pledge Agreement, with the priority
of Lien  specified  therein and (y) such  capital  stock shall be fully paid and
non-assessable.
<PAGE>

                  1.3 Section  Merger and Sale of Assets . The Borrower will not
merge or consolidate with any other Person (except a wholly-owned  Subsidiary of
the Borrower may merge into the Borrower) and will not permit any  Subsidiary to
merge or  consolidate  with any other Person (other than the Borrower or another
Subsidiary). The Borrower will not, and will not permit any Subsidiary to, sell,
lease or transfer or otherwise  dispose of, or part with control of, any assets,
including,  without  limitation,  any  shares  of  stock  of any  Subsidiary  or
Indebtedness  owed by any Subsidiary,  to any Person or Persons,  other than (i)
any franchising  and/or  licensing  arrangement with respect to any such assets,
(ii)  dispositions of worn-out and obsolete  equipment in the ordinary course of
business, and (iii) any dissolution or liquidation of a Subsidiary in compliance
with Section 8.2 hereof.

                  1.5 Section  Sale and  Leaseback  Transactions  . The Borrower
will not,  and will not permit  any  Subsidiary  to,  enter into or become or be
liable as lessee or as guarantor with respect to any lease of any property, real
or  personal,  whether now owned or  hereafter  acquired by the  Borrower or any
Subsidiary,  which has been or is to be sold or  transferred  by the Borrower or
any  Subsidiary  to any Person  other than the  Borrower or any  Subsidiary  and
having a term  (including all renewal  terms,  whether or not exercised) of more
than 36 months from the date of inception of such lease.

                  1.7 Section  Certain  Contracts . The  Borrower  will not, and
will not permit any Subsidiary to, enter into or be a party to:

                  (a) any contract for the  purchase of  materials,  supplies or
other property or services if such contract (or any related  document)  requires
that payment for such materials, supplies or other property or services shall be
made regardless of whether or not delivery of such materials,  supplies or other
property or services is ever made or tendered, other than contracts which in the
aggregate would not obligate the Borrower and the  Subsidiaries to make payments
in excess of $100,000 in any calendar year;

                  (c) any  contract  to rent or lease  (as  lessee)  any real or
personal property if such contract (or any related  document)  provides that the
obligation  to make  payments  thereunder  is absolute and  unconditional  under
conditions  not  customarily  found in commercial  leases then in general use or
requires that the lessee purchase or otherwise acquire securities or obligations
of the lessor; or

                  (e) any contract for the sale or use of materials, supplies or
other property,  or the rendering of services,  if such contract (or any related
document)  requires  that  payment to the  Borrower or any  Subsidiary  for such
materials,  supplies or other property,  or the use thereof, or payment for such
services, shall be subordinated to any Indebtedness (of the purchaser or user of
such materials, supplies or other property or the Person entitled to the benefit
of such services) owed or to be owed to any Person.

                  1.9 Section  Agreements by  Subsidiaries  . The Borrower shall
not permit any of the  Subsidiaries  to enter into any agreement which restricts
the  ability  of  any of  the  Subsidiaries  to  pay  or  declare  any  dividend
distribution  or other  distribution on account of or with respect to any shares
of capital stock or other equity interests in any of the Subsidiaries.

                  1.11 Section  Compliance  with ERISA . The Borrower  will not,
and will not permit any Subsidiary or ERISA Affiliate of the Borrower to:
<PAGE>

                  (a) engage in any  transaction  in  connection  with which the
Borrower,  any Subsidiary or any other ERISA  Affiliate of the Borrower could be
subject to either a civil penalty  assessed  pursuant to section 502(i) of ERISA
or a tax imposed by section  4975 of the Code,  terminate  or withdraw  from any
Plan (other than a  Multiemployer  Plan) in a manner,  or take any other  action
with respect to any such Plan  (including,  without  limitation,  a  substantial
cessation  of  operations  within the meaning of section  4062(e) of ERISA or an
amendment of a Plan within the meaning of section 4041(e) of ERISA), which could
result in any  liability  of the  Borrower,  any  Subsidiary  or any such  ERISA
Affiliate to the PBGC, to a Plan or to a trustee appointed under section 4042(b)
or (c) of  ERISA,  incur any  liability  to the PBGC or a Plan on  account  of a
withdrawal  from or a termination of a Plan under section 4063 or 4064 of ERISA,
incur any liability in respect of employees or former employees of the Borrower,
any Subsidiary or any such ERISA Affiliate for post-employment  welfare benefits
(other  than as  required  by law),  fail to make full  payment  when due of all
amounts which, under the provisions of any Plan or applicable law, the Borrower,
any Subsidiary or any such ERISA  Affiliate is required to pay as  contributions
thereto, or permit to exist any accumulated  funding deficiency,  whether or not
waived,  with respect to any Plan (other than a Multiemployer  Plan), if, in any
such case,  such penalty or tax or such  liability,  or the failure to make such
payment,  or the  existence  of such  deficiency,  as the  case  may  be,  could
reasonably be expected to result in a liability of the Borrower,  any Subsidiary
or any such ERISA Affiliate in excess of $500,000 in the aggregate;

                  (c) at any  time  permit  the  present  value  of all  benefit
liabilities under all Plans subject to Title IV of ERISA maintained at such time
by the Borrower or any of the  Subsidiaries or any such ERISA  Affiliate  (other
than Multiemployer  Plans) to exceed the current value of the assets of all such
Plans allocable to such benefit liabilities by more than $500,000;

                  (e)  permit  the  aggregate  complete  or  partial  withdrawal
liability under Title IV of ERISA with respect to  Multiemployer  Plans incurred
by the  Borrower  or the  Subsidiaries  or any such  ERISA  Affiliate  to exceed
$500,000; or

                  (g)  permit  the sum of (i) the  amount by which  the  present
value of all benefit  liabilities  referred to in Section 9.10(b) hereof exceeds
the current value of the assets referred to in such Section 9.10(b) and (ii) the
amount of the aggregate  incurred  withdrawal  liability  referred to in Section
9.10(c) hereof to exceed $500,000.

                  (i) For the purposes of Sections  9.10(c) and 9.10(d)  hereof,
the amount of the withdrawal  liability of the Borrower and the Subsidiaries and
such ERISA  Affiliates at any date shall be the  aggregate  present value of the
amount  claimed to have been incurred  less any portion  thereof as to which the
Borrower  reasonably  believes,  after  appropriate  consideration  of  possible
adjustments  arising  under  sections  4219  and  4221  of  ERISA,  it  and  the
Subsidiaries and such ERISA Affiliates will have no liability, provided that the
Borrower  shall  obtain  prompt  written  advice  from   independent   actuarial
consultants  supporting  such  determination.  The  Borrower  agrees that at the
request of any Lender it will (i) once in each  calendar year request and obtain
a current  statement of withdrawal  liability from each  Multiemployer  Plan and
(ii) transmit a copy of such statement to each Lender,  within 21 days after the
Borrower  receives the same. As used in this Section 9.10, the term "accumulated
funding  deficiency"  has the  meaning  specified  in  section  302 of ERISA and
section 412 of the Code, the terms "present  value" and "current value" have the
meanings specified in section 3 of ERISA and the term "benefit  liabilities" has
the meaning specified in section 4001(a)(16) of ERISA.
<PAGE>

                  1.13 Section  Transactions with Affiliates . The Borrower will
not, and will not permit any  Subsidiary to,  directly or indirectly,  engage in
any transaction (including,  without limitation, the purchase, sale, or exchange
of  assets  or the  rendering  of any  service)  with any (x)  Affiliate  of the
Borrower or (y) holder of the Notes or any  Affiliate of any such holder  (other
than a wholly-owned Subsidiary of the Borrower),  except for transactions in the
ordinary course of business of the Borrower or any of the  Subsidiaries,  as the
case may be, and at arms' length and for fair value, and except for transactions
under the License  Agreement and transaction  costs relating to the transactions
contemplated  by the  License  Purchase  Agreement  which  are paid by the Store
Company on behalf of the Borrower and subject to  reimbursement by the Borrower.
The Borrower agrees to provide each holder of the Notes with reasonably detailed
notice of each such Affiliate transaction  involving  consideration in excess of
$25,000  between the Borrower or any of its  Subsidiaries,  on the one hand, and
(x) any Affiliate of the Borrower (other than any wholly-owned Subsidiary of the
Borrower) or (y) any holder of the Notes,  or any  Affiliate of such holder,  on
the other hand.

                  1.15 Section Vendor Payments . The Borrower will not, and will
not permit the  Subsidiaries  to, make payments to its or their vendors,  as the
case may be,  other than in  accordance  with the normal and  customary  payment
terms for such vendors.

                  1.17  Section  Operating  Cash  Flow . The  Borrower  will not
permit  Operating  Cash Flow (a) for the fiscal quarter ending on the first date
set forth below,  for the two  consecutive  fiscal quarters ending on the second
date set forth below,  for the three  consecutive  fiscal quarters ending on the
third date set forth below, or for the four  consecutive  fiscal quarters ending
on the fourth, fifth, sixth, seventh or eighth dates set forth below, to be less
than the  respective  amounts set forth opposite such dates below or (b) for the
four  consecutive  fiscal  quarters  ending on March 31, 1999 or on any June 30,
September  30,  December 31 or March 31  thereafter  to be less than 102% of the
amount of  Operating  Cash Flow  required  pursuant  to this  Section  9.13 with
respect to the period ending on the last day of the immediately preceding fiscal
quarter:
<TABLE>
<CAPTION>
         <S>                        <C>  

         Periods Ending on          Amount of
         the Following Dates:       Operating Cash Flow

         March 31, 1997              $   206,000

         June 30, 1997               $   975,000

         September 30, 1997          $ 1,181,000

         December 31, 1997           $ 1,950,000

         March 31, 1998              $ 2,100,000

         June 30, 1998               $ 2,320,000

         September 30, 1998          $ 2,340,000

         December 31, 1998           $ 2,560,000
</TABLE>
<PAGE>

 . The Borrower will not, and will not permit the  Subsidiaries  to, make Capital
Expenditures that, in the aggregate, exceed $15,000 for the period from the date
of this  Agreement  through  December  31, 1996 and $50,000 for each fiscal year
ending December 31 thereafter, in each case increased by an amount not to exceed
$200,000 equal to 50% of the amount if any by which  Operating Cash Flow for the
most recently ended period  specified in Section 9.13 hereof  exceeded an amount
equal to the minimum  Operating  Cash Flow indicated for such period times 125%;
provided,  however, that (i) in the event that the Borrower and the Subsidiaries
expend less in connection  with Capital  Expenditures  than the amount set forth
above with  respect to any  calendar  year,  the amount of Capital  Expenditures
permitted to be made during the next succeeding calendar year shall be increased
by  such  unexpended  amount  and  (ii)  upon  the  occurrence  and  during  the
continuation of an Event of Default, no Capital  Expenditures shall be permitted
except such Capital  Expenditures which the Borrower is contractually  committed
to make at the time of the occurrence of such Event of Default.

                  1.1 Section  Transfer of Intellectual  Property . The Borrower
will not,  and will not  permit  any  Subsidiary  to,  sell,  transfer,  pledge,
hypothecate,  grant a security interest, right, license or franchise in, grant a
Lien over, grant an option in respect of, or exchange,  intellectual property or
any portion thereof,  except pursuant to the Security  Agreement and franchising
or licensing arrangements.

                  1.3 Section  Compliance with Environmental Laws . The Borrower
will not, and will not permit any of its Subsidiaries or tenants to: (i) violate
any  applicable  Environmental  Law  other  than  those  Environmental  Laws the
noncompliance  with which could not,  individually  or in the aggregate,  have a
reasonable  likelihood of subjecting the Borrower to  Environmental  Liabilities
and Costs of $250,000 or more;  (ii) dispose of any  Contaminant  into,  onto or
from (except in accordance with applicable laws) any real property owned, leased
or operated by the Borrower or any of its  Subsidiaries;  or (iii) except to the
extent being actively  opposed in good faith by appropriate  proceedings and for
which adequate  reserves have been  established in accordance with GAAP,  permit
any Environmental  Lien to be imposed or to remain on any real property owned by
the Borrower or any of its Subsidiaries.

                  1.5  Section   Amendments  and   Modifications   to  Operative
Documents . The Borrower  shall not enter into any  amendment,  modification  or
supplement of, or any waiver or consent  under,  any Operative  Document  (other
than this Agreement and the Notes).

                  1.1 Section  Changes in Business . The Borrower shall not, and
shall not permit the  Subsidiaries  to,  (i) enter  into any  business  which is
substantially different from that conducted by the Borrower and the Subsidiaries
or (ii)  cease to  conduct  the  business  carried  on by the  Borrower  and the
Subsidiaries,  in each case as of the date of this  Agreement  and after  giving
effect to the  Transactions;  provided  that this Section shall not prohibit any
transaction otherwise permitted under Section 8.2 or 9.6 hereof.

                  1.3 Section  Amendment of Certificate of  Incorporation  . The
Borrower will not amend or modify its  certificate of  incorporation  or by-laws
other than to  authorize  the  issuance of any  additional  classes or shares of
capital stock.

                  1.5 Section Amendment of License Agreement . The Borrower will
not enter into any amendment, modification or supplement of or to, or any waiver
or consent  under,  the License  Agreement,  and will at all times  maintain the
License Agreement in full force and effect in accordance with its terms.

                    1.7  Section  Change in Fiscal Year . The Borrower  will not
                         change its fiscal year.

                  1.9 Section General and Administrative Expenses; Annual Budget
 . The Borrower will not spend and will prevent the Subsidiaries from spending in
any calendar year an aggregate amount in excess of 30% of the revenues earned by
the  Borrower  and the  Subsidiaries  for such  calendar  year for all  expenses
(including  any and all amounts paid under the  management  services  agreements
under the License Agreement),  other than taxes, interest expense,  depreciation
and amortization of good will, and $300,000 in expenses incurred by the Borrower
in  connection  with  the  transactions  contemplated  by the  License  Purchase
Agreement.  The  Borrower  will not make and will  prevent any  Subsidiary  from
making any  expenditures  in excess of the  amounts  provided  for in the annual
budget  contemplated  by the License  Agreement or as set forth in any successor
management services agreement.

                  1.11  Section  Management  Services . In the event that notice
shall be given by either party  thereto to  terminate  the  management  services
agreements  under the License  Agreement,  the Borrower shall, not later than 45
days  prior  to  the  effective  date  of  such  termination,  enter  into a new
management services agreement in form and substance  reasonably  satisfactory to
the Majority Lenders.
<PAGE>


                           1 ARTICLE EVENTS OF DEFAULT

                  1.1 Section  Events of Default . Following the  occurrence and
during the continuance thereof,  each of the following shall be deemed an "Event
of Default":

                  (a) the  Borrower  shall fail to make any payment of principal
         of, or interest on or any other amount owing in respect of the Notes or
         any of the other  Obligations  when due and payable or declared due and
         payable and, in the case of such interest or other  amounts only,  such
         failure to pay continues for a period of five days;

                  (a) the Borrower shall fail or neglect to perform,  observe or
         comply  with  any of the  provisions  of  Sections  8.5 (to the  extent
         relating to insurance),  8.6(b) or 8.7, or Article 9 of this Agreement,
         Sections 5(g), 5(j) or 5(n) of the Security Agreement,  or Section 7(a)
         of the Stock Pledge Agreement;

                  (a) the Borrower shall fail or neglect to perform, observe, or
         comply with any of the  provisions  of this  Agreement or of any of the
         other  Operative  Documents  (other than those  referred to in Sections
         10.1(a) and 10.1(b) hereof,  and the same shall remain unremedied for a
         period  ending  on the  first to occur of  thirty  days  after  (x) the
         Collateral  Agent or any Lender gives written notice to the Borrower of
         such  failure  or (y) any  executive  officer  of the  Borrower  or any
         Subsidiary shall actually become aware thereof;

                  (a) a default shall occur under any other agreement,  document
         or instrument to which the Borrower or any  Subsidiary is a party or by
         which the Borrower,  any such  Subsidiary or the Borrower's or any such
         Subsidiary's  property  is bound,  and such  default (i)  involves  the
         failure  to  make  any  payment  (whether  of  principal,  interest  or
         otherwise)  due (whether by scheduled  maturity,  required  prepayment,
         acceleration,  demand  or  otherwise  and  after  giving  effect to any
         applicable  grace or cure  period) in respect of any  Indebtedness  for
         borrowed  money or  Guaranteed  Indebtedness  with  respect to borrowed
         money of the Borrower or any such Subsidiary  greater than $25,000,  or
         (ii) causes (or permits any holder of such Indebtedness or a trustee to
         cause) such Indebtedness  (other than Indebtedness  under real property
         leases) or a portion thereof in an aggregate amount exceeding  $25,000,
         or  Indebtedness  under real property leases or a portion thereof in an
         aggregate  amount  exceeding  $50,000 to become due prior to its stated
         maturity or prior to its regularly scheduled dates of payment;

                  (a) any representation or warranty in this Agreement or in any
         other Operative Document or any statement made pursuant thereto or this
         Agreement or delivered to any Lender by the Borrower or any  Subsidiary
         pursuant thereto or hereto shall be untrue or incorrect in any material
         respect, as of the date when made or deemed made;
<PAGE>

                  (a) any of the assets of the Borrower or any Subsidiary, other
         than assets which are not material to the business, operations, assets,
         financial or other condition of the Borrower and the Subsidiaries taken
         as a whole,  shall be attached,  seized,  levied upon or subjected to a
         writ  or  distress  warrant,  or  come  within  the  possession  of any
         receiver,  trustee,  custodian or assignee for the benefit of creditors
         of any such Person and shall remain  unstayed or undismissed  for sixty
         consecutive  days;  or  the  Borrower  or  any  Subsidiary  shall  have
         concealed, removed or permitted to be concealed or removed, any part of
         its property,  with intent to hinder, delay or defraud its creditors or
         any of them or made or  suffered a transfer  of any of its  property or
         the  incurring  of an  obligation  which  may be  fraudulent  under any
         bankruptcy, fraudulent conveyance or other similar law;

                  (a) a case or proceeding shall have been commenced against the
         Borrower or any  Subsidiary  in a court having  competent  jurisdiction
         seeking  a decree  or order in  respect  of such  Person  (i) under the
         Bankruptcy  Code,  or any other  applicable  federal,  state or foreign
         bankruptcy or other similar law, (ii) appointing a custodian, receiver,
         liquidator,  assignee, trustee or sequestrator (or similar official) of
         such Person or of any substantial part of its or their  properties,  or
         (iii)  ordering the  winding-up or  liquidation  or  dissolution of the
         affairs  of such  Person  and  such  case or  proceeding  shall  remain
         undismissed or unstayed for sixty (60)  consecutive  days or such court
         shall enter a decree or order  granting the relief  sought in such case
         or proceeding;

                  (a) the Borrower or any  Subsidiary  shall (i) file a petition
         seeking  relief  under the  Bankruptcy  Code,  or any other  applicable
         federal, state or foreign bankruptcy or other similar law, (ii) consent
         to the  institution of  proceedings  thereunder or to the filing of any
         such  petition  or to the  appointment  of or  taking  possession  by a
         custodian, receiver, liquidator,  assignee, trustee or sequestrator (or
         similar  official)  of such  Person or of any  substantial  part of its
         properties,  (iii) fail generally to pay its debts as such debts become
         due or admit in writing its  inability  to pay such debts  generally as
         they  become  due,  (iv) have made an  assignment  for the  benefit  of
         creditors  or (v)  take  any  corporate  or  other  similar  action  to
         authorize or approve any of the foregoing;

                  (a) any  provision of any  Operative  Document,  shall for any
         reason cease to be valid or enforceable  in accordance  with its terms,
         or any security  interest  created under any Operative  Document  shall
         cease to be a valid and perfected first priority  security  interest or
         Lien  (except as  otherwise  stated  therein) in any of the  Collateral
         purported  to be  covered  thereby  and  such  cessation  shall  not be
         remedied  within thirty days after the occurrence  thereof,  except for
         such  cessation  which would not  materially  and adversely  affect the
         Lenders'  rights and  remedies  under the  Operative  Documents  or the
         Lenders'  security interest or Lien in the Collateral taken as a whole;
         or

                  (a) a judgment  in an amount in excess of $50,000 is  rendered
         against the Borrower or any Subsidiary and, within sixty days after the
         entry  thereof,  such judgment is not  discharged or execution  thereof
         stayed pending appeal, or within sixty days after the expiration of any
         such stay, such judgment is not discharged.
<PAGE>

                  1.1 Section  Remedies . If any Event of Default  specified  in
Section 10.1 hereof shall have occurred and be continuing,  the Majority Lenders
may declare all Notes to be forthwith due and payable,  whereupon all such Notes
shall become and be due and payable,  without  presentment,  demand,  protest or
further notice of any kind,  all of which are expressly  waived by the Borrower;
provided, however, that, upon the occurrence of an Event of Default specified in
Section 10.1(f),  (g) or (h) hereof, such Notes shall  automatically  become due
and payable, without declaration, notice or demand by any Lender.

                  1.3  Section  Other  Remedies . If any Event of Default  shall
occur and be  continuing,  any Lender may  proceed to protect  and  enforce  its
rights under this  Agreement  and any Note by  exercising  such  remedies as are
available to such Lender in respect thereof under applicable law, either by suit
in equity or by action at law, or both, whether for specific  performance of any
covenant  or  other  agreement  contained  in  this  Agreement  or in aid of the
exercise of any power  granted in this  Agreement.  No remedy  conferred in this
Agreement  upon any Lender is intended to be exclusive of any other remedy,  and
each and every such remedy shall be cumulative and shall be in addition to every
other remedy conferred  herein or now or hereafter  existing at law or in equity
or by statute or otherwise.


                             1 ARTICLE MISCELLANEOUS

                  1.1 Section  Performance Due Other Than on a Business Day . If
any  performance  (including,  without  limitation,  any  payment)  shall be due
hereunder on a day that is not a Business Day, then such shall, for all purposes
hereunder,  be deemed due on the Business Day next  following  the day otherwise
due.

                  1.1 Section  Successors and Assigns . This Agreement  shall be
binding  upon,  and shall inure to the benefit of, the parties  hereto and their
respective heirs, legal  representatives,  successors,  and assigns,  including,
without  limitation,  any  transferee  of any of the Notes under  Section  11.10
hereof,  provided  that the  Borrower  may not assign any rights or  obligations
under this  Agreement  without the prior written  consent of all of the Lenders.
This Agreement  shall also inure to the benefit of the Collateral  Agent and its
successors in such capacity.

                  1.3 Section Governing Law . THIS AGREEMENT AND THE NOTES SHALL
BE GOVERNED BY AND  CONSTRUED  IN  ACCORDANCE  WITH THE LAWS OF THE STATE OF NEW
YORK.  COURTS  WITHIN THE STATE OF NEW YORK SHALL,  TO THE EXTENT  PERMITTED  BY
APPLICABLE  LAW,  HAVE  NON-EXCLUSIVE  JURISDICTION  OVER  ANY AND ALL  DISPUTES
ARISING UNDER OR PERTAINING TO THIS AGREEMENT AND THE NOTES; IN ANY AND ALL SUCH
DISPUTES,  THE  BORROWER,  FOR ITSELF AND ON BEHALF OF EACH  SUBSIDIARY,  HEREBY
IRREVOCABLY  CONSENTS TO THE  NON-EXCLUSIVE  JURISDICTION  OF ALL UNITED  STATES
FEDERAL  AND NEW  YORK  STATE  COURTS  WITHIN  THE  STATE OF NEW YORK AND TO THE
SERVICE  OF  PROCESS  OF ANY OF THE  AFORESAID  COURTS BY THE  MAILING OF COPIES
THEREOF BY REGISTERED OR CERTIFIED MAIL, POSTAGE PREPAID, TO THE BORROWER AT ITS
ADDRESS  PROVIDED  HEREIN;  AND VENUE IN ANY SUCH DISPUTE  SHALL,  TO THE EXTENT
PERMITTED  BY  APPLICABLE  LAW,  BE  PROPER IN NEW YORK  COUNTY OR THE  SOUTHERN
DISTRICT OF NEW YORK.
<PAGE>

                  1.5 Section  Notices . All  notices  and other  communications
provided for in this Agreement  shall be given or made by telecopy,  first class
mail, overnight delivery,  or personal delivery to the intended recipient at the
address  specified herein or, as to any party, at such other address as shall be
designated  by such party in a notice to each other  party  given in  accordance
with this Section 11.4. Except as otherwise provided in this Agreement, all such
communications  shall be  deemed to have been duly  given  when  transmitted  by
telecopy,  subject  to  telephone  confirmation  of  receipt  and the  provision
immediately  thereafter of a copy by first class mail,  overnight  delivery,  or
personal delivery or, in the case of a mailed notice, when duly deposited in the
U.S.  mails,  first class  postage  prepaid,  in each case given or addressed as
follows:

         If to the Borrower,

                  The Mrs. Fields' Brand, Inc.
                  c/o Capricorn Investors II, L.P.
                  30 East Elm Street
                  Greenwich, Connecticut  06830
                  Attn:  Herbert S. Winokur, Jr.
                  Telephone:  (203) 861-6600
                  Fax:  (203) 861-6671,

         With a copy to

                  Skadden, Arps, Slate, Meagher & Flom
                  919 Third Avenue
                  New York, New York 10022
                  Attn:  Randall Doud
                  Telephone:  (212) 735-2524
                  Fax:  (212) 735-2000

         If to Prudential,

                  The Prudential Insurance Company of America
                  c/o Prudential Financial Restructuring Group
                  Four Gateway Center
                  100 Mulberry Street
                  Newark, New Jersey  07102-4069
                  Attn:  Managing Director
                  Telephone:  (201) 802-7500
                  Fax:  (201) 802-7045

         If to Principal,

                  Investment Securities Department
                  The Principal Financial Group
                  711 High Street
                  Des Moines, Iowa  50392-0800
                  Attn:  Mark P. Denkinger
                  Telephone:  (515) 248-8016
                  Fax:  (515) 248-2490
<PAGE>

         If to Pruco,

                  Pruco Life Insurance Company
                  c/o Prudential Financial Restructuring  Group
                  Four Gateway Center
                  100 Mulberry Street
                  Newark, New Jersey  07102-4069
                  Attn:  Managing Director
                  Telephone:  (201) 802-7500
                  Fax:  (201) 802-7045

         If to Contrarian,

                  Contrarian Capital Advisors, L.L.C. (as agent)
                  411 West Putnam Avenue
                  Suite 225
                  Greenwich, Connecticut  06830
                  Attn:  Ms. Janice Stanton
                  Telephone:  (203) 862-8204
                  Fax:  (203) 629-1977

                  1.1  Section  Severability  . In  case  any one or more of the
provisions  contained  in this  Agreement  shall  for any  reason  be held to be
invalid, illegal, or unenforceable in any respect, such invalidity,  illegality,
or  unenforceability  shall not  affect  any other  provision  hereof,  and this
Agreement  shall be  construed as if such  invalid,  illegal,  or  unenforceable
provision had never been contained herein.

                  1.1 Section  Counterparts . This Agreement may be executed and
delivered  in any number of  counterparts,  and by different  parties  hereto on
separate  counterparts,  each of which when so executed and  delivered  shall be
deemed to be an original  and all of which  counterparts  taken  together  shall
constitute one and the same original instrument.

                  1.3 Section Further  Assurances . Each party to this Agreement
agrees  to  execute,  acknowledge,   deliver,  file,  and  record  such  further
certificates,  instruments and documents, and to do all other acts and things as
may  reasonably  be necessary or advisable to carry out the intents and purposes
of this Agreement.

                  1.5  Section  Entire  Agreement  . THIS  AGREEMENT,  THE OTHER
OPERATIVE  DOCUMENTS,  THE LICENSE  PURCHASE  AGREEMENT  AND RELATED  AGREEMENTS
EMBODY THE FINAL,  ENTIRE  AGREEMENT  AMONG THE PARTIES HERETO AND SUPERSEDE ANY
AND   ALL   OTHER   PRIOR   COMMITMENTS,   AGREEMENTS,    REPRESENTATIONS,   AND
UNDERSTANDINGS,  WHETHER WRITTEN OR ORAL,  RELATING TO THE SUBJECT MATTER HEREOF
AND MAY NOT BE CONTRADICTED OR VARIED BY EVIDENCE OF PRIOR, CONTEMPORANEOUS,  OR
SUBSEQUENT ORAL  AGREEMENTS OR DISCUSSIONS OF THE PARTIES  HERETO.  THERE ARE NO
ORAL AGREEMENTS AMONG THE PARTIES HERETO.
<PAGE>

                  1.7 Section  Consent to Amendments . This  Agreement or any of
the Notes may be amended or  modified,  and waivers or consents  with respect to
any action  prohibited  herein or in any Note,  or  omissions to perform any act
required  herein  or in any Note  may be  granted  only  pursuant  to a  written
agreement or instrument among the Borrower and the Majority Lenders, except that
no amendment to, modification of or waiver with respect to this Agreement or any
of the Notes  shall  change the  maturity of any Note of a  particular  class or
series,  or change the  principal of, or the rate or time of payment of interest
payable with respect to any Note of a particular class or series,  or affect the
time,  amount  or  allocation  of any  required  prepayments  of the  Notes of a
particular class or series,  or reduce the proportion of the principal amount of
the Notes of a particular  class or series required with respect to any consent,
without the written  consent of the holder or holders of all Notes of such class
or series at the time outstanding and the written consent of the Lenders holding
a majority in  outstanding  principal  amount of all other  classes or series of
Notes.  Each holder of any Note at the time or thereafter  outstanding  shall be
bound by any  amendment,  modification,  waiver or  consent  authorized  by this
Section  11.9,  whether or not such Note shall have been marked to indicate such
amendment,  modification, waiver or consent, but any Notes issued thereafter may
bear a  notation  referring  to any  such  amendment,  modification,  waiver  or
consent.  No course of dealing  between the  Borrower and the holder of any Note
nor any delay in exercising any rights hereunder or under any Note shall operate
as a waiver of any  rights of any holder of such Note.  As used  herein,  in the
Notes  and in the other  Operative  Documents,  the term  "this  Agreement"  and
references  thereto  shall  mean this  Agreement  as it may from time to time be
amended, restated, supplemented or otherwise modified.

                  1.9  Section  Form,  Registration,  Transfer  and  Exchange of
Notes;  Lost Notes . The Notes are issuable and transferable as registered notes
without  coupons  in  denominations  of at  least  $100,000,  except  as  may be
necessary to reflect any principal amount not evenly divisible by $100,000,  and
may  be  transferred  only  to  accredited  investors  (within  the  meaning  of
Regulation D under the Securities  Act) or pursuant to any other  exemption from
the registration requirements of the Securities Act on such terms and conditions
as may be determined by any holder in its sole and absolute discretion; provided
that such transfer  shall not be effective  unless and until the  transferee has
entered  into  and  delivered  to  the  Borrower  a  confidentiality   agreement
substantially  in the form of Exhibit E hereto whereby the transferee  agrees to
be bound as a Lender  under this Section  11.10 and Section  11.12  hereof.  The
Borrower  shall keep at its  principal  office a register in which the  Borrower
shall  provide for the  registration  of Notes and of transfers  of Notes.  Upon
surrender for  registration  of transfer of any Note at the principal  office of
the Borrower in accordance  with the provisions  hereof,  the Borrower shall, at
its  expense,  execute  and deliver one or more new Notes of like tenor and of a
like aggregate  principal  amount,  registered in the name of such transferee or
transferees. At the option of the holder of any Note, such Note may be exchanged
for other  Notes of like tenor and of any  authorized  denominations,  of a like
aggregate  principal  amount,  upon surrender of the Note to be exchanged at the
principal  office of the  Borrower.  Whenever any Notes are so  surrendered  for
exchange,  the Borrower  shall,  at its  expense,  execute and deliver the Notes
which the  holder  making  the  exchange  is  entitled  to  receive.  Every Note
surrendered for registration of transfer or exchange shall be duly endorsed,  or
be accompanied by a written instrument of transfer duly executed,  by the holder
of such Note or such holder's  attorney duly authorized in writing.  Any Note or
Notes issued in exchange for any Note or upon  transfer  thereof shall carry the
rights to unpaid  interest and interest to accrue which were carried by the Note
so exchanged  or  transferred,  so that neither gain nor loss of interest  shall
result from any such transfer or exchange.  Upon receipt of written  notice from
the holder of any Note of the loss,  theft,  destruction  or  mutilation of such
Note and, in the case of any such loss,  theft or  destruction,  upon receipt of
such  holder's  unsecured  indemnity  agreement,  or in the  case  of  any  such
mutilation upon surrender and  cancellation of such Note, the Borrower will make
and deliver a new Note, or like tenor, in lieu of the lost, stolen, destroyed or
mutilated Note.
<PAGE>

                  1.11 Section  Persons Deemed Owners;  Participation . Prior to
due presentment for registration of transfer,  the Borrower may treat the Person
in whose  name any Note is  registered  as the owner and holder of such Note for
the purpose of  receiving  payment of principal of and interest on such Note and
for all other  purposes  whatsoever,  whether or not such Note shall be overdue,
and the Borrower shall not be affected by notice to the contrary. Subject to the
preceding  sentence,  the  holder  of any  Note may  from  time to time  grant a
participation  in all or any part of such Note to any  Person on such  terms and
conditions  as may be  determined  by  such  holder  in its  sole  and  absolute
discretion.

                  1.13 Section  Confidentiality  . Each Lender agrees to use its
best efforts to hold in confidence and not disclose any information  (other than
information  (i) which was publicly  known or otherwise  known to such Lender at
the time of disclosure  (except  pursuant to disclosure in connection  with this
Agreement or the Operative Documents),  (ii) which subsequently becomes publicly
known through no act or omission by such Lender or (iii) which otherwise becomes
known to such  Lender,  other than  through  disclosure  by the  Borrower or any
Subsidiary)  delivered or made  available by or on behalf of the Borrower or any
Subsidiary to such Lender in connection with or pursuant to this Agreement which
is proprietary in nature and clearly marked,  labeled or otherwise designated as
being confidential information;  provided, that nothing herein shall prevent the
holder of any Note from delivering copies of any financial  statements and other
documents  delivered  to such  holder,  and  disclosing  any  other  information
disclosed to such holder,  by or on behalf of the Borrower or any  Subsidiary in
connection  with or pursuant to this  Agreement to (i) such holder's  directors,
officers,  employees, agents and professional consultants, (ii) any other holder
of any Note,  (iii) any Person to which such holder  offers to sell such Note or
any part thereof, (iv) any Person to which such holder sells or offers to sell a
participation  in all or any  part  of  such  Note,  (v) any  federal  or  state
regulatory  authority having  jurisdiction  over such holder,  (vi) the National
Association of Insurance  Commissioners or any similar organization or (vii) any
other  Person  to  which  such  delivery  or  disclosure  may  be  necessary  or
appropriate (A) in compliance with any law, rule, regulation or order applicable
to such holder,  (B) in response to any subpoena or other legal process,  (C) in
connection  with any  litigation to which such holder is a party,  provided that
such Lender uses its best efforts to notify the Borrower  that such  information
has been  requested  from it, or (D) in order to  implement  or  facilitate  the
exercise of remedies by such holder in its  capacity as such or to protect  such
holder's rights or interests as a holder of such Note; provided, however, in the
case of clauses  (iii) and (iv) above,  that such Person shall have executed and
delivered  to  the  Borrower  a  confidentiality   agreement   containing  terms
substantially similar to those set forth in this Section 11.12.

                  1.15  Section  Satisfaction  Requirement  . If any  agreement,
certificate  or other  writing,  or any action  taken or to be taken,  is by the
terms of this Agreement  required to be satisfactory or acceptable to any Lender
or the Majority Lenders, the determination of such satisfaction or acceptability
shall be made in the sole and  exclusive  judgment  (exercised in good faith) of
the Person or Persons making such determination.
<PAGE>

                  1.17 Section  Solicitation  of Noteholders . The Borrower will
not solicit,  request or negotiate for or with respect to any proposed waiver or
amendment of any of the  provisions  of this  Agreement or the Notes unless each
holder of the Notes (irrespective of the amount of Notes then owned by it) shall
be informed  thereof by the Borrower and shall be afforded  the  opportunity  of
considering  the same and shall be  supplied  by the  Borrower  with  sufficient
information  to enable it to make an informed  decision  with  respect  thereto.
Executed or true and correct  copies of any waiver sent or effected  pursuant to
the  provisions of this Section 11.14 shall be delivered by the Borrower to each
holder of outstanding Notes forthwith following the date on which the same shall
have been  executed  and  delivered  by the holder or  holders of the  requisite
percentage of outstanding  Notes. The Borrower will not, directly or indirectly,
pay or cause to be paid any  remuneration,  whether  by way of  supplemental  or
additional  interest,  fee or  otherwise,  to any  holder  of the  Notes for any
consent  by such  holder in its  capacity  as a holder of Notes to any waiver or
amendment  of any of the terms and  provisions  of this  Agreement  unless  such
remuneration is currently paid, on the same terms, ratably to the holders of all
of the Notes of such class then outstanding.

                  1.19 Section  Indemnification  . The Borrower shall  indemnify
and hold  harmless  each Lender  from and  against  any and all suits,  actions,
proceedings, claims, (including, without limitation,  reasonable attorneys' fees
and  disbursements,  including  those  incurred upon any appeal)  (collectively,
"Claims") which may be instituted or asserted against any Lender in its capacity
as Lender by, or incurred by any Lender in its capacity as Lender as a result of
any Claim  by,  any  third  party  that is not a Lender or a party to any of the
Operative  Documents  (other than the Borrower in connection with this Agreement
or any Operative  Document;  provided,  however,  that the Borrower shall not be
liable to  indemnify  any Lender in respect  of any Claim  arising  out of or in
connection  with the issuance of the Notes  hereunder or in connection  with the
transactions  contemplated by the License Purchase Agreement,  including without
limitation any  indemnification and setoff claims and related disputes which may
arise  thereunder;  provided  further,  however,  that the Borrower shall not be
liable  for such  indemnification  to such  Lender to the  extent  that any such
Claim,  damage,  loss,  liability or expense  results from such  Lender's  gross
negligence or willful  misconduct.  The  obligations  of the Borrower under this
Section  11.15 shall  survive the  repayment of the Notes or the transfer of any
Note or portion thereof or interest  therein with respect to such obligations in
connection with the period prior to such transfer.

                  1.21 Section  Fees and  Expenses . The Buyer  shall,  promptly
after receipt of an invoice with respect thereto, pay all out-of-pocket expenses
of  the  Lenders  in  connection  with  the  perfection  of  security  interests
contemplated by the Security  Documents and the administration of this Agreement
and the Notes.  If, at any time or times,  any Lender  shall  employ  counsel or
other  advisors  for advice or other  representation  or shall incur  reasonable
legal or other costs and expenses in connection with:

               1.22 (i) any amendment,  modification or waiver,  or consent with
          respect to, any of the
         Operative Documents;

                  (ii) any litigation,  contest,  dispute,  suit,  proceeding or
         action  (whether  instituted  by any Lender,  the Borrower or any other
         Person) in any way  relating to the  Collateral,  any of the  Operative
         Documents  or any other  agreements  to be  executed  or  delivered  in
         connection  herewith  (excluding the License Purchase Agreement) unless
         the Borrower  prevails in any of the foregoing,  to the extent incurred
         following  the  occurrence  and during the  continuance  of an Event of
         Default;
<PAGE>

                  (iii) any attempt to enforce any rights of any Lender  against
         the Borrower,  unless the Borrower prevails in connection therewith, to
         the extent incurred following the occurrence and during the continuance
         of an Event of Default; or

                  (iv) any attempt to verify, protect,  collect, sell, liquidate
         or  otherwise  dispose  of  the  Collateral,  to  the  extent  incurred
         following  the  occurrence  and during the  continuance  of an Event of
         Default;

then,  and in any such event,  the  attorneys',  and other parties' fees arising
from  such  services,  including  those of any  appellate  proceedings,  and all
expenses,  costs,  charges and other fees incurred by such counsel and others in
any way or respect  arising in connection  with or relating to any of the events
or actions  described in this Section 11.16 shall be payable,  on demand, by the
Borrower to such Lender and, in the case of any amounts payable hereunder to any
Lender,  shall be additional  obligations  secured under this  Agreement and the
other  Operative  Documents.  Without  limiting the generality of the foregoing,
such expenses,  costs,  charges and fees may include:  paralegal fees, costs and
expenses;  accountants and investment  bankers fees,  costs and expenses;  court
costs and expenses;  photocopying and duplicating expenses; court reporter fees,
costs and  expenses;  long  distance  telephone  charges;  air express  charges;
telegram charges; secretarial overtime charges; and expenses for travel, lodging
and food paid or  incurred  in  connection  with the  performance  of such legal
services. The obligations of the Borrower under this Section 11.16 shall survive
the  repayment  of the Notes or the  transfer of any Note or portion  thereof or
interest  therein.  Notwithstanding  the  foregoing,  the Borrower shall have no
obligation  to pay the fees and  expenses of any Lender in  connection  with the
preparation  of, or matters or disputes  arising  under,  the  License  Purchase
Agreement,  including  without  limitation the preparation of this Agreement and
the issuance of Notes  hereunder and any  indemnification  and setoff claims and
related disputes which may arise thereunder.


<PAGE>





IN WITNESS WHEREOF,  the undersigned have executed this Agreement as of the date
first above written.




<PAGE>



                          THE MRS. FIELDS' BRAND, INC.


                                            By:/s/ Herbert S. Winokur
                                            Name:Herbert S. Winokur
                                            Title:President


                                            THE PRUDENTIAL INSURANCE COMPANY
                                              OF AMERICA


                                            By:/s/Stephen R. Haekel
                                            Name:Stephen R. Haekel
                                            Its:Vice President


                         PRINCIPAL MUTUAL LIFE INSURANCE
                                              COMPANY


                                            By:/s/ Stephen G. Shrivanek
                                            Name:Stephen G. Shrivanek
                                            Its:Counsel


                          PRUCO LIFE INSURANCE COMPANY


                                            By:/s/ Joseph Y. Alouf
                                            Name:Joseph Y. Alouf
                                            Its:Asst. Vice President




<PAGE>



                          CONTRARIAN CAPITAL ADVISORS,
                            L.L.C., AS AGENT FOR THE
                             ENTITIES LISTED BELOW:

                             OPPENHEIMER & CO., INC.
                          OPPENHEIMER HORIZON PARTNERS,
                                              L.P.
                            OPPENHEIMER INSTITUTIONAL
                             HORIZON PARTNERS, L.P.
                            OPPENHEIMER INSTITUTIONAL
                              HORIZON FUND II, L.P.
                                            THE & TRUST


                                            By:/s/ Janice M. Stanton
                                            Name:Janice M. Stanton
                                            Its:Partner



<PAGE>




SCHEDULE 8.11


                              ACCOUNTING PRACTICES





<PAGE>



(1)       Vendor rebates and advances:

               (3) Will be deferred and amortized to income over the life of the
          contract or the period of benefit.

(5)       Current Status:  Both MFI and OCC follow this policy.


(8)       Vendor equipment placed at the company:

         (10) If the  equipment  continues to be the property of the vendor,  no
entries in the accounting  records will be made. If the equipment is to be owned
by the company, an asset and corresponding liability will be established for the
property at the inception of the arrangement.

     (11) Current Status:  MFI currently follows the above policy;  OCC does not
     have any vendor-supplied equipment.


(1)       Escalating lease payments:

         (3)  Escalations  in rents will be charged to expense as they occur for
existing  leases;  for new leases and lease renewals,  rent  escalations will be
recorded to expense ratably over the life of the lease.

     (4) Current  Status:  OCC follows  the above  policy;  MFI records all rent
     escalations as expense as they --------------- occur.


(1)       Construction department costs:

         (3)       These costs will be expensed as incurred.

     (4)  Current  Status:   MFI  follows  the  above  policy;  OCC  capitalizes
     construction department costs as project costs.

(1)       Pre-opening costs:

         (3)       These costs will be expensed as incurred.

(4)       Current Status:  Both MFI and OCC follow this policy.


(1)       Equipment and leaseholds upon expiration of lease:
<PAGE>

         (2) If the lease is not renewed,  any  remaining  asset balance will be
charged to  expense.  If the lease is renewed,  any  equipment  balance  will be
depreciated over its remaining useful life.

Current Status:   Both MFI and OCC follow this policy.


(1)       Depreciable lives:

         (3) Property and equipment will be depreciated  using the straight-line
method as follows:

         (5)       ! Equipment and fixtures                   3-7 years
         (6)       ! Leasehold improvements                     7 years

         (8) Note: It is assumed that the average lease life for store leases is
at least seven years considering historical lease experience.

(9)                                 Current   Status:   MFI  follows  the  above
                                    policy; OCC depreciates  equipment over 3-10
                                    years and leasehold  improvements  over 5-10
                                    years or the life of the lease  whichever is
                                    less.


(1)       Franchise fees and royalties:

         (3) Franchise  fees and royalties  will be recorded on an accrual basis
with appropriate allowance established to cover estimated uncollected amounts.

     (4)  Current  Status:  MFI  follows  the  above  policy;  OCC does not have
     franchise fees or royalties.


(1)       Cost below the EBITDA line:

         (3) In connection with the merger of the companies,  reserves have been
established  for  integration  of the two  companies  as well as for  closure of
stores.   Costs  of  integration   (relocation,   professional  fees,  retention
arrangements,  travel,  etc.) and costs of closing  any stores  (lease  buyouts,
equipment dispositions, fixed asset writeoffs, etc.) will be charged against the
reserve  account  as  the  costs  are  incurred.  Closed  and  franchised  store
operations  will  continue to be reflected in  continuing  operations  above the
EBITDA line but segregated from core store operations.

(4)       Current Status:  N/A


(1)       Franchisee bad debts:

         (3)  Franchisee  bad debts  will be  charged  against  the  franchising
reserve as accounts are deemed uncollectible.

     (4) Current  Status:  MFI follows the above  policy;  OCC does not have any
     franchisees.


(1)       Payment of guarantees:

         (3) In the event a franchisee store with a corporate guarantee is taken
back by the  Company,  the store will  either be resold to  another  franchisee,
operated  by the  Company  or  closed.  If the store is  closed,  the  guarantee
obligation will be charged off to the appropriate  reserve account; if the store
is resold,  any gain or loss on resale (taking into account the guarantee)  will
be  reflected in the  appropriate  gain or loss account at the time the store is
sold.  If the  Company  elects to  operate  the store,  the store  asset and the
related  guarantee will be recorded at the guarantee  amount.  The asset will be
depreciated pursuant to the policy in (7) above. The guarantee liability will be
reduced as payments are made to the party holding the guarantee.
<PAGE>

     (4) Current  Status:  MFI follows the above  policy;  OCC does not have any
     franchisee guarantees.


(1)       Capital expenditures:

     (3) Capital  expenditures  will be recorded  on a gross  basis;  not net of
     asset sales or salvage value.

(4)       Current Status:  Both companies follow this policy.







<PAGE>



0078853.10-01S7a
SCHEDULE 9.4(vii)


                        PERMITTED FINANCIAL INSTITUTIONS


PAINE WEBBER
KIDDER PEABODY
BANK-ONE UTAH
FIRST SECURITY BANK
COMMONWEALTH BANK OF AUSTRALIA
HONG KONG AND SHANGHAI BANKING CORP.
LASALLE NATIONAL BANK
MERRILL LYNCH
BANK OF NOVA SCOTIA (SCOTIA BANK)
US BANK
BANK OF AMERICA


                      

                         -------------------------------



                                LICENSE AGREEMENT

                                     between

                          THE MRS. FIELDS' BRAND, INC.

                                       and

                       MRS. FIELDS' ORIGINAL COOKIES, INC.


                        --------------------------------



                         Dated as of September 18, 1996


                        --------------------------------









<PAGE>


                                                                               

                                LICENSE AGREEMENT


     THIS LICENSE AGREEMENT (this  "Agreement") is made this September 18, 1996,
by  and  between  THE  MRS.   FIELDS'  BRAND,   INC.,  a  Delaware   corporation
("Licensor"),  and MRS. FIELDS' ORIGINAL COOKIES,  INC., a Delaware  corporation
("Licensee").

                              W I T N E S S E T H:

         WHEREAS, pursuant to an Asset Purchase Agreement, dated as of August 7,
1996,  among Mrs. Fields Inc., a Delaware  corporation  ("MFI"),  certain of its
subsidiaries,  Capricorn  Investors  II,  L.P., a Delaware  limited  partnership
("Capricorn"), and Licensee, MFI and its subsidiaries have sold and Licensee has
purchased substantially all of the assets of MFI and its subsidiaries, including
an undivided  interest in the Pre-Existing Trade Secrets (as defined herein) but
excluding certain other  intellectual  property owned by Mrs. Fields Development
Corporation, a Delaware corporation ("MFD");

         WHEREAS, pursuant to a Licensing Assets Purchase Agreement, dated as of
August 7, 1996, among MFD, Licensor and Capricorn, MFD has sold and Licensor has
purchased  certain  intellectual  property,  including the Licensed Property (as
defined herein) and an undivided interest in the Pre-Existing Trade Secrets; and

         WHEREAS, Licensor desires to grant to Licensee, and Licensee desires to
accept,  a license to sell  Licensed  Products  (as  defined  herein)  under the
Licensed Property upon the terms and conditions hereinafter set forth;

         NOW THEREFORE,  in  consideration of the premises and the covenants and
agreements  contained herein and other valuable  consideration,  the receipt and
sufficiency  of  which is  hereby  acknowledged,  the  parties  hereto  agree as
follows:



<PAGE>



         1.        DEFINITIONS

                  1.1 "Base  Franchise  Cash Flow" means  $1,160,000 for each of
the first three  calendar  quarters in 1997 and $2,320,000 for the last calendar
quarter in 1997,  $1,260,000  for each of the first three  calendar  quarters in
1998 and  $2,520,000  for the last calendar  quarter in 1998 and  $1,300,000 for
each of the first three  calendar  quarters in 1999 and the first three calendar
quarters of each year thereafter and $2,600,000 for the last calendar quarter in
1999 and the last calendar quarter of each year thereafter.

                  1.1 "Base Gross  Revenue"  means  $20,000,000  for each of the
first three  calendar  quarters in 1997 and  $40,000,000  for the last  calendar
quarter in 1997 and $19,000,000 for each of the first three calendar quarters in
1998  and the  first  three  calendar  quarters  of  each  year  thereafter  and
$38,000,000 for the last calendar  quarter in 1998 and the last calendar quarter
of each year thereafter.

                  1.3  "Franchise  Cash Flow"  means  royalties,  fees and other
revenues   received  during  a  given  calendar  quarter  by  Licensee  and  its
subsidiaries,   whether   domestic  or   international,   from  franchisees  and
sub-franchisees of Licensee and its subsidiaries during such quarter.  Cash flow
attributable  to  any  franchised  OCC  Store  shall  not  be  included  in  the
calculation of Franchise Cash Flow unless such OCC Store has been converted into
a Mrs. Fields Store through the use of Mrs.  Fields  signage,  such inclusion to
commence on the first day of the first calendar month following such conversion.

                  1.5  "Gross  Revenues"  means  the  aggregate  amount  of  all
revenues  from sales of products  from Mrs.  Fields Stores owned by Licensee and
its  subsidiaries,  whether domestic or  international,  during a given calendar
quarter,  whether for cash or credit,  less customary and usual trade discounts,
sales  taxes,  returns,  promotional  giveaways,  cash or  other  discounts  and
uncollectible  accounts  associated with the products sold at Mrs. Fields Stores
owned by Licensee and its  subsidiaries  during such quarter.  Gross Revenues do
not, in any event, include Franchise Cash Flow or revenues  attributable to mail
order sales by the  Licensee  made in  compliance  with  Section 2.1 hereof.  In
addition,  revenues  attributable  to any OCC Store shall not be included in the
calculation  of Gross Revenue  unless such OCC Store has been  converted  into a
Mrs.  Fields Store through the use of Mrs.  Fields  signage,  such  inclusion to
commence on the first day of the first calendar month following such conversion.

                  1.7 "Licensed Images" means such likenesses of Debra Fields as
may be approved by Licensor from time to time,  including without limitation the
image(s) reproduced on Exhibit A hereto.

                  1.9 "Licensed  Names and Marks" means the names,  trade names,
trademarks, service marks and logos listed and set forth on Exhibit B hereto, as
such names,  trademarks,  service marks and logos may be amended or changed from
time to time hereafter by Licensor.

                  1.11  "Licensed  Products"  means  (i)  fresh  baked  cookies,
brownies,  muffins and croissants and any other fresh baked bakery products, and
(ii) any other items which  Licensee and Licensor agree to designate as Licensed
Products.

                  1.13  "Licensed Property" means the Licensed Names and Marks 
 and the Licensed Images.

                  1.15 "Licensed  Trade Secrets"  means,  as and when available,
all recipes, techniques,  processes, methods of production and commercialization
and other know-how and/or  improvements  thereto acquired or reduced to practice
after the date hereof by Licensor or Licensee  which are necessary or useful for
the formulation, composition, production and sale of Licensed Products.

                  1.17   "Licensee    Confidential    Information"   means   all
formulations,  systems, programs, procedures,  manuals, confidential reports and
communications,  lists  of  customers  and  clients,  marketing  techniques  and
arrangements,  mailing lists, purchasing information,  pricing policies, quoting
procedures, financial information,  employee, customer, supplier and distributor
data, and all materials or information relating to the business or activities of
Licensee which are  maintained by Licensee as  confidential  (including  without
limitation  Licensed  Trade Secrets  developed by Licensee)  and which  Licensor
receives, receives access to, or has received or received access to, in whole or
in  part,   directly  or  indirectly   from  Licensee.   Information   which  is
independently  developed  by Licensor or which is or becomes  part of the public
domain  without  breach  of (i) this  Agreement,  (ii) any  other  agreement  or
instrument to which Licensor is a party or a beneficiary or any other  agreement
to keep the information  confidential  which is known to Licensor,  or (iii) any
duty owed to Licensee by Licensor, shall not be considered Licensee Confidential
Information hereunder.

                  1.19   "Licensor    Confidential    Information"   means   all
formulations,  systems, programs, procedures,  manuals, confidential reports and
communications,  lists  of  customers  and  clients,  marketing  techniques  and
arrangements,  mailing lists, purchasing information,  pricing policies, quoting
procedures, financial information,  employee, customer, supplier and distributor
data, all of the materials or information relating to the business or activities
of Licensor which are maintained by Licensor as confidential  (including without
limitation  Licensed  Trade Secrets  developed by Licensor)  and which  Licensee
receives, receives access to, or has received or received access to, in whole or
in  part,   directly  or  indirectly   from  Licensor.   Information   which  is
independently  developed  by Licensee or which is or becomes  part of the public
domain  without  breach  of (i) this  Agreement,  (ii) any  other  agreement  or
instrument to which Licensee is a party or a beneficiary or any other  agreement
to keep the information  confidential  which is known to Licensee,  or (iii) any
duty owed to Licensor by Licensee, shall not be considered Licensor Confidential
Information hereunder.

                  1.21 "Mrs. Fields Non-Traditional  Outlets" means any in-store
bakery  outlet  located in a retail  grocery,  fast food,  convenience  or other
retail store or any other outlet or location (including carts and kiosks related
to such outlets or  locations)  selling or that in the future sells any Licensed
Products  either directly or pursuant to a license  agreement,  in any such case
using the  Licensed  Property;  provided,  however,  that the term "Mrs.  Fields
Non-Traditional  Outlets"  shall not  include  Mrs.  Fields  Stores or any other
outlet,  location,  cart or kiosk if its  primary  product is fresh  baked goods
other than pizzas,  sandwiches,  hamburgers,  hot dogs,  baked potatoes or other
comparable non-snack, non-dessert products.

                  1.23 "Mrs.  Fields Store" means any retail snack,  dessert and
beverage  store or outlet,  cart or kiosk  selling  or that in the future  sells
Licensed Products under the Licensed Property as its primary products, including
but not limited to stores,  outlets, carts and kiosks now or in the future owned
and operated by Licensee or its  subsidiaries or existing or future  franchisees
of Licensee or its subsidiaries.  Notwithstanding  the foregoing,  any OCC Store
shall be treated as a Mrs. Fields Store for purposes of the grant of the license
under Section 2.1 hereof  during the pendency of any test  marketing of Licensed
Products in such OCC Store for a period of up to 90 days that is  completed  not
later than  December 31, 1997 and from and after the time that such OCC Store is
converted to a Mrs. Fields Store through the use of Mrs. Fields signage.

                  1.25 "OCC Stores" means the retail snack, dessert and beverage
outlets  bearing  the  Original  Cookie  Company  name  that  Licensee  may own,
franchise or license from time to time.

                  1.27  "Pre-Existing  Licenses"  means each of the licenses set
forth on Exhibit C hereto and all rights granted pursuant thereto without giving
effect to any  amendment  on or after the date hereof that  expands the scope of
such  license  in a manner  that  would not be  permitted  to be made under this
Agreement if made under a new license.

                  1.29   "Pre-Existing   Trade   Secrets"   means  the  recipes,
techniques,  processes,  methods of production and  commercialization,  training
methods and know-how pertaining to and necessary or useful to the production and
sale of Licensed  Products in which each of Licensor  and  Licensee  acquired an
undivided interest from MFD as of the date hereof.

                  1.31  "Related  Products"  means the items,  articles  or food
products  described on Exhibit D hereto, as such may be amended or modified from
time  to  time   hereafter  by  Licensor  and   Licensee,   together   with  all
modifications,  improvements  and  enhancements  which are derived  therefrom or
related thereto.

     1.33 "Trade Secrets" means the Pre-Existing  Trade Secrets and the Licensed
Trade Secrets.

         2.         GRANT OF LICENSE

                  1.1 Licensor  hereby  grants to Licensee  and Licensee  hereby
accepts from Licensor,  upon the terms and conditions  hereinafter  specified, a
license (i) to use the  Licensed  Property in  connection  with the  production,
marketing,  sale, and distribution of Licensed Products by Mrs. Fields Stores or
by a mail order  system  operated  by Licensee  or its  subsidiaries  (A) in the
United States  through Mrs.  Fields Stores on an exclusive and perpetual  basis,
(B) outside the United States through Mrs.  Fields Stores on an exclusive  basis
until  the  third   anniversary  of  the  date  hereof,   and  thereafter  on  a
non-exclusive  basis,  and  (C) in  respect  of the  mail  order  system,  on an
exclusive basis through the second  anniversary of the date hereof,  (ii) to use
the  Licensed  Names and Marks as part of its trade name for so long as it sells
or franchises  Licensed  Products,  and (iii) to sublicense  (including  without
limitation  by  franchising)  its rights  hereunder  as provided in Section 16.4
hereof. If requested to do so by Licensee prior to the second anniversary of the
date hereof,  and on such second  anniversary  Licensee is then operating a mail
order system,  Licensor will extend  Licensee's  exclusive license in respect of
the mail order system on then prevailing market terms (including as to scope and
term) for a license of such nature.  The license pursuant to this Section 2.1 is
subject to rights  previously  granted by Licensor to third parties  pursuant to
the Pre-Existing Licenses.

                  1.3 Each of Licensor and Licensee  hereby  grants to the other
and each of Licensor and Licensee hereby accepts from the other,  upon the terms
and conditions  hereinafter  specified,  a worldwide,  nonexclusive,  perpetual,
royalty free right to use and sublicense the Licensed Trade Secrets of the other
in  connection  with the  production  and sale of  Licensed  Products  using the
Licensed  Property,  in  each  case  as and to the  extent  such  party  is then
permitted  under this  Agreement to sell Licensed  Products or license  Licensed
Property.

                  1.5 Unless  approved in writing by Licensor,  Licensee may not
use  the  Licensed   Property  in  connection  with  the  marketing,   sale  and
distribution  of Licensed  Products  through a mail order  system  operated by a
party other than Licensee or its subsidiaries.

                  1.7  Nothing  herein  shall be deemed to  restrict  Licensor's
ability  to grant  licenses  to  third  parties  to sell or  offer  for sale the
Licensed Products at or through Mrs. Fields Non-Traditional  Outlets;  provided,
however,  that  Licensor  shall  not,  for so long  as  Licensee  shall  have an
exclusive license under this Agreement relating to a mail order system, directly
or through licensees other than Licensee,  market,  sell or distribute  Licensed
Products using the Licensed Property through a mail order system.

                  1.9 Each of  Licensor  and  Licensee  agrees  that it will not
engage in any activity that violates any franchise or other law.

                  1.11 From time to time during the term hereof,  Licensee  may,
at its sole discretion,  construct, equip and operate, or franchise,  additional
Mrs.  Fields  Stores.  Within 30 days prior to the opening or franchising of any
such  additional Mrs.  Fields Store,  Licensee shall provide  Licensor notice of
such opening or franchising.

                  1.13 From time to time during the term hereof, and at its sole
discretion,  Licensee may cease,  or cause to cease,  the  operating of any Mrs.
Fields Store,  and shall notify  Licensor within 30 days following any cessation
of the operation of any Mrs. Fields Store (however caused).

         2.        ROYALTIES

                  1.1 Licensee  shall pay  Licensor a royalty for each  calendar
quarter  beginning with the quarter ended March 31, 1997 equal to the sum of (a)
4.5% of any Gross  Revenue in excess of the Base Gross  Revenue for such quarter
and (b) 35% of any Franchise Cash Flow in excess of the Base Franchise Cash Flow
for such quarter.  Any such royalties  payable by Licensee shall be paid in cash
to Licensor  within 30 calendar days following the end of the relevant  calendar
quarter, subject to any recoupment provided in Section 3.2 hereof.

                  1.3  Licensee  shall be entitled to recoup  amounts paid by it
pursuant  to Section  7.2(b) in  reimbursement  of  Licensor's  direct  costs in
obtaining  or  maintaining  registration  of the  Licensed  Property by reducing
royalty  payments  otherwise  being made  pursuant  to Section 3.1 hereof in the
following  circumstances:  (a) in  the  case  of  reimbursement  costs  incurred
directly by Licensee  with respect to any  jurisdiction  where  registration  is
obtained at the request of Licensee,  such reimbursement costs shall be recouped
dollar for dollar but with no  additional  compensation,  and (b) in the case of
reimbursement   costs  incurred   directly  by  Licensee  with  respect  to  any
jurisdiction  not  covered by clause  (a),  such  reimbursement  costs  shall be
recouped dollar for dollar with  additional  compensation of a 20% annual return
from the date of the  reimbursement.  In either case,  the  recoupment  shall be
effected by  subtracting  from the royalty  otherwise due an amount equal to the
lesser of the amount of then unreimbursed  costs (including any required return)
and the  amount of  royalty  attributable  to  revenues  from such  jurisdiction
(treating such revenues as the last revenues earned for the relevant quarter).

                  1.5 Upon  reasonable  request  and 30 days'  notice,  Licensor
shall have the right to inspect  and audit the books and  records of Licensee to
insure the accurate payment of royalties hereunder.

         1.        DISCLOSURE OF THE LICENSED TRADE SECRETS AND
                  ASSISTANCE

                  1.1 Each of  Licensee  and  Licensor  agrees to  disclose  the
Licensed Trade Secrets  developed by it to the other party at such other party's
cost and expense upon request by any  reasonable  means  requested by such other
party,  including without  limitation  through the training of, meeting with, or
other communication with officers or employees designated by it, or the transfer
of written documentation.

         2.        LICENSOR CONFIDENTIAL INFORMATION

                  1.1  Licensee  understands  that  the  Licensor   Confidential
Information is secret,  proprietary and of great value to Licensor,  which value
may be impaired if the secrecy of the Licensor  Confidential  Information is not
maintained.

                  1.3  Licensor has taken and will  continue to take  reasonable
security   measures  to  preserve  and  protect  the  secrecy  of  the  Licensor
Confidential  Information  and Licensee  agrees to take all measures  reasonably
necessary, including, without limitation, the measures hereinafter specified, to
protect the secrecy of such information in order to prevent it from falling into
the public  domain or into the  possession  of persons not bound to maintain the
secrecy of such information.

                  1.5  Licensee  agrees not to  disclose  Licensor  Confidential
Information obtained pursuant to this Agreement or otherwise, either directly or
indirectly,  to any  person  or  entity  (other  than  Licensee's  subsidiaries,
franchisees,  sublicensees and manufacturers to whom disclosure is necessary for
the  production  and  sale  of the  Licensed  Products  and  who  have  executed
agreements containing the confidentiality terms of this Agreement and other than
to the  Licensee's and its  subsidiaries'  respective  stockholders,  directors,
officers,  employees and their agents who have been advised of the  confidential
nature of such  information and been directed to preserve its  confidentiality),
during the term of this  Agreement or at any time  following  the  expiration or
termination of this Agreement.

                  1.7  Licensee   shall  exercise   reasonable   precautions  to
safeguard  the  secrecy  of  the  Licensor  Confidential  Information  disclosed
pursuant  hereto and to prevent the  unauthorized  disclosure  thereof to anyone
other  than the  parties  described  in Section  5.3;  provided,  however,  that
Licensee  shall in any event  exercise such  precautions  of the nature and type
consistent with the precautions  Licensee takes to protect its own  confidential
information.

         1.        LICENSEE CONFIDENTIAL INFORMATION

                  1.1  Licensor  understands  that  the  Licensee   Confidential
Information  disclosed to Licensor by Licensee  under this  Agreement is secret,
proprietary and of great value to Licensee,  and that such value may be impaired
if the secrecy of the Licensee Confidential Information is not maintained.

                  1.1  Licensee has taken and will  continue to take  reasonable
security   measures  to  preserve  and  protect  the  secrecy  of  the  Licensee
Confidential  Information  and Licensor  agrees to take all measures  reasonably
necessary, including, without limitation, the measures hereinafter specified, to
protect the secrecy of such information in order to prevent it from falling into
the public  domain or into the  possession  of persons not bound to maintain the
secrecy of such information.

                  1.3 Licensor agrees not to disclose the Licensee  Confidential
Information obtained pursuant to this Agreement or otherwise, either directly or
indirectly,  to any  person  or  entity  (other  than  Licensor's  subsidiaries,
licensees,   sublicensees  and  manufacturers   who  have  executed   agreements
containing  the  confidentiality  terms of this  Agreement and other than to the
Licensor's and its subsidiaries' respective stockholders,  directors,  officers,
employees and their agents who have been advised of the  confidential  nature of
such information and been directed to preserve its confidentiality),  during the
term of this Agreement or at any time following the expiration or termination of
this Agreement.

                  1.5  Licensor   shall  exercise   reasonable   precautions  to
safeguard  the  secrecy  of  the  Licensee  Confidential  Information  disclosed
pursuant  hereto and to prevent the  unauthorized  disclosure  thereof to anyone
other  than the  parties  described  in Section  6.3;  provided,  however,  that
Licensor  shall in any event  exercise such  precautions  of the nature and type
consistent with the precautions  Licensor takes to protect its own  confidential
information.

         2.        COVENANTS

     1.1 Licensee acknowledges, agrees and covenants as follows:

     a () Unless Licensor consents in writing, Licensee shall use
the Licensed Property:

     (i) only for the purposes of and pursuant to this Agreement; and

     (i)  with  respect  to the  Licensed  Names  and  Marks,  only in a  manner
consistent  with the scope of the relevant  registrations  of the Licensed Names
and  Marks.  b ()  Licensee  will  not,  during  the term of this  Agreement  or
thereafter,  challenge  the title or any rights of Licensor in and to any of the
Licensed  Property or in or to any of the Trade  Secrets  (other  than  Licensed
Trade  Secrets  developed  by  Licensee)  or the  use  thereof  in  Mrs.  Fields
Non-Traditional  Outlets  or  attack  the  validity  of  this  Agreement  or any
Pre-Existing Licenses.

     d ()  Licensee  will  assist  Licensor,  at  Licensor's  request,  cost and
expense,  to the extent  necessary,  in the  procurement of any protection or to
protect any of Licensor's rights in the Licensed Property. Licensee shall notify
Licensor in writing of any infringements or imitations by others of the Licensed
Property  which may come to  Licensee's  attention.  Licensor  may  commence  or
prosecute any claims or suits of infringement of any of the Licensed Property in
its own name if Licensor determines,  in its reasonable business judgment,  that
such action is necessary or appropriate to protect the Licensed  Property,  and,
if such claim or suit  pertains  to any  Licensed  Products,  Licensor  may join
Licensee as a party thereto.  In the event Licensor does not decide to institute
any suit or take any action on account of any such  infringements or imitations,
with the written  consent of  Licensor,  Licensee  may take such action if it so
chooses  and shall keep  Licensor  informed  thereof;  provided,  however,  that
Licensor shall  reimburse  Licensee for costs incurred by Licensee in connection
with defending against such infringements or imitations.

     f () Licensee agrees to use the registration  symbol "R" in connection with
its use of the Licensed Names and Marks which are registered trademarks.

     h () Licensee will take (or cause to be taken) at its own expense all steps
necessary to maintain the  confidentiality  of the Trade  Secrets in  accordance
with all relevant laws.

     j () Licensee  will do nothing to destroy,  impair or in any way impede the
effect and validity of the Licensed Names and Marks.

     l () Licensee  will use its  reasonable  efforts to provide to Licensor and
any of its licensees  access to and the right to receive  cookie  dough,  cookie
tins,  promotional  materials and other  supplies as MFI or MFD has  customarily
provided to its  licensees  pursuant to any  production  agreement,  contract or
arrangements of Licensee  (including without limitation  shipping  arrangements)
now or hereafter  in effect on terms and  conditions  comparable  to those under
which  Licensee  purchases and receives  shipments of cookie dough or such other
items; provided,  that Licensor or its licensees shall be solely responsible for
making any required payments to the other parties to such agreements,  contracts
or arrangements.

     1.2 Licensor acknowledges, agrees and covenants as follows:



<PAGE>


     1.4  a ()  Licensor  will  not,  during  the  term  of  this  Agreement  or
thereafter,  challenge  the title or any rights of Licensee in and to any of the
Trade Secrets (other than Licensed  Trade Secrets  developed by Licensor) or the
use thereof in Mrs. Fields Stores or attack the validity of this Agreement.

     c ()  Licensor  will  take (or cause to be taken)  all steps  necessary  to
prepare, execute, and file all documents, notices,  applications,  registrations
and timely  renewals  thereof or other  documents  required or necessary for the
protection and maintenance of the Licensed Property in any jurisdiction in which
Licensor  currently  owns or may in the future,  as requested  by Licensee,  own
intellectual  property,  it being agreed and understood  that (i) Licensor shall
take such  actions  at its own  expense  in  jurisdictions  where its  licensing
activities (other than under this Licensing  Agreement) require such actions for
the protection and maintenance of the Licensed Property in such jurisdiction and
(ii) Licensor may condition  its taking such actions in other  jurisdictions  on
receiving  reimbursement  from  Licensee for  Licensor's  expenses in connection
therewith;   provided,   however,   that  should  Licensor  undertake  licensing
activities  (other than under this Licensing  Agreement) in jurisdictions  where
Licensee has made reimbursement pursuant to clause (ii), Licensor shall promptly
pay to Licensee the amounts previously so reimbursed by Licensee with respect to
such  jurisdiction  less any amount  recouped  by  Licensee  in respect  thereof
pursuant to Section 3.2 hereof.

     e () Other than pursuant to the Pre-Existing  Licenses,  Licensor shall not
sell, or license  (including without limitation by franchising) third parties to
sell,  Licensed Products (i) through a mail order system for so long as Licensee
shall have an exclusive  license under this  Agreement  relating to a mail order
system,  (ii)  otherwise in the United  States  other than  through Mrs.  Fields
Non-Traditional  Outlets or (iii) otherwise outside the United States other than
through Mrs. Fields  Non-Traditional  Outlets until the third anniversary of the
date hereof .

     g () Licensor will take (or cause to be taken) at its own expense all steps
necessary to maintain the  confidentiality  of the Trade  Secrets in  accordance
with all relevant laws.

         1.        REPRESENTATIONS AND WARRANTIES

                  1.1         Licensee represents and warrants as follows:

     a () Licensee has full power and authority to enter into this Agreement and
the transactions  contemplated  hereby,  and the entering into of this Agreement
does not  contravene,  infringe upon or constitute a default under any agreement
or covenant to which  Licensee is a party or violate or conflict with any law or
regulation by which it is bound.

     a () No filing,  registration,  approval  or  consent  of any  governmental
agency or  instrumentality  or of any stock  exchange  authority  heretofore not
obtained is required for the authorization,  delivery or performance by Licensee
of this Agreement.

                  1.2         Licensor represents and warrants as follows:

     a () Licensor has full power and authority to enter into this Agreement and
the transactions contemplated hereby, and the entering into of this Agreement by
Licensor  does not  contravene,  infringe upon or constitute a default under any
agreement or covenant to which  Licensor is a party or violate or conflict  with
any law or regulation by which it is bound.

     c () No filing,  registration,  approval  or  consent  of any  governmental
agency or  instrumentality  or of any stock  exchange  authority  heretofore not
obtained is required for the authorization,  delivery or performance by Licensor
of this Agreement.

     e ()  Subject to the  Pre-Existing  Licenses,  the  pledge of the  Licensed
Property as security for Licensor's  obligations  under its debt instruments and
Licensee's rights under this Agreement,  Licensor owns all right and title, free
and clear of any claims or encumbrances, in and to the Licensed Names and Marks,
and it possesses the rights to use the Licensed Images, without encumbrance, and
Licensee's  use of the  foregoing,  as  authorized  hereunder,  to the  best  of
Licensor's  knowledge,  will not  violate  or  infringe  any rights of any third
party.

         2.        QUALITY CONTROL

                  1.1 For the  protection  of the goodwill  associated  with the
Licensed   Property,   Licensee  will,  and  will  cause  its   franchisees  and
sublicensees to, only sell Licensed  Products  consistent with the good quality,
reputation  and business  integrity  associated  with the Licensed  Property and
Licensed  Products  as of the  date  hereof,  and in  connection  therewith  and
consistent  with the past  practice of Mrs.  Fields Inc.  shall use only premium
ingredients and employ and follow recipes in order to make Licensed  Products of
such quality, reputation and integrity.

                  1.1  Licensee  will,  and  will  cause  its   franchisees  and
sublicensees  to,  conduct and operate  Mrs.  Fields  Stores and  Licensee  will
conduct and operate its mail order  operations  so as to preserve  the  business
integrity and good  reputation of Licensor and consistent with the past practice
of Mrs.  Fields Inc.; and Licensee will refrain from all activity  involving any
significant  risk of bringing any of the Licensed  Property into disrepute or in
any way damaging any of the Licensed Property, and Licensee shall not, and shall
not permit any franchisee or sublicensee  to, use the Licensed  Property to sell
any products which are not Licensed  Products or Related Products in Mrs. Fields
Stores or in Licensee's mail order system,  as such may be amended,  modified or
restated from time to time hereafter.

                  1.3 The  Licensed  Products  shall be of the high  quality and
standards associated with the Licensed Property as of the date hereof, and shall
be of such style,  appearance  and quality as to be adequate for the  protection
and enhancement of the Licensed  Property and the goodwill  pertaining  thereto;
and will be prepared and sold in accordance with all applicable laws.

                  1.5  Licensor  may  request   representative  samples  of  the
Licensed Products from Licensee and if, at any time,  Licensor deems the quality
of such products to be below the quality  control  standards in effect as of the
date hereof,  Licensor may so notify  Licensee,  in writing,  and Licensee  will
promptly bring such  sub-standard  products up to the aforesaid  quality control
standards as soon as reasonably practicable but in any event within 30 days.

                  1.7  Licensor  shall  have the right to  inspect  Mrs.  Fields
Stores  at any  reasonable  time and  without  notice,  to the  extent  any such
inspection would not violate a franchise agreement, if any, relating to the Mrs.
Fields  Store to be  inspected,  to  determine  whether  Licensee's  operations,
including,  but not  limited  to,  use of the  Licensed  Names and Marks and the
Licensed  Products,  are  consistent  with  the  standards  set  forth  in  this
Agreement. In this connection,  Licensee agrees to use its reasonable efforts in
connection  with entering into new franchise  agreements to ensure that any such
inspection  will be permitted  thereunder.  All  inspections  shall be made in a
manner so as to minimize  any  disruption  to Mrs.  Fields  Stores.  If Licensor
determines  such  operations  do not comply with such  standards and so notifies
Licensee  of the same,  Licensee  shall  thereafter  take such  steps or actions
necessary to bring its operations into compliance with such standards as soon as
reasonably practicable but in any event within 30 days.

         1.        DEVELOPMENT OF NEW PRODUCTS

                  1.1 The parties  acknowledge  that  Licensee may, from time to
time, develop new Licensed Products (and related Licensed Trade Secrets) that it
intends to offer for sale in Mrs. Fields Stores or through its mail order system
under the  Licensed  Names and Marks.  Any such  Licensed  Product  (and related
Licensed Trade Secrets) shall be made available by Licensee for license to third
parties by Licensor  under the Licensed  Names and Marks where  Licensor is then
permitted   under  this  Agreement  to  provide  such  license,   without  other
consideration to Licensee than the mutual covenants and  considerations  of this
Agreement.

                  1.1 The parties  acknowledge  that  Licensor may, from time to
time,  develop new products (and related Licensed Trade Secrets) and, subject to
its  compliance  with Section  7.2(c)  hereof,  license  such  products to third
parties for sale under the Licensed Names and Marks. Any such products which are
Licensed  Products (and related  Licensed Trade Secrets) shall be made available
by Licensor for sale or license  (including  without  limitation by franchising)
where  Licensee  is then  permitted  under this  Agreement  to make such sale or
provide such license,  without other  consideration  to Licensor than the mutual
covenants and considerations of this Agreement.

     2. PROPERTY OF LICENSOR; PROPERTY OF LICENSEE; OTHER OPERATIONS OF LICENSEE

                  1.1 Licensee  recognizes the value of the goodwill  associated
with the Licensed Names and Marks and  acknowledges  that the Licensed Names and
Marks and all rights therein and goodwill  pertaining thereto belong exclusively
to Licensor.

                  1.3 Each of Licensor and Licensee  (i)  acknowledges  that the
other party has an undivided  interest in the Pre-Existing  Trade Secrets,  (ii)
agrees that, unless the other party consents in writing,  it shall use the Trade
Secrets only in connection with the sale of Licensed Products using the Licensed
Property, and (iii) agrees that it shall maintain the Pre-Existing Trade Secrets
in the strictest  confidence,  in accordance  with standards at least as high as
those set forth in Sections 5 and 6 hereof.

                  1.5 Licensor  acknowledges  that  Licensee may operate  and/or
license  others to operate  cookie  shops,  restaurant  operations or other food
retail or  wholesale  sales or service  outlets  under  various  trade names and
trademarks  other than the  Licensed  Names and Marks,  and that nothing in this
Agreement  shall be deemed to restrict  Licensee from operating or licensing any
cookie shops,  restaurants  or other  operations  under any other trade names or
trademarks or at any location that does not utilize the Licensed Property.

         1.        CURE PERIOD

                  1.1 In the event that  Licensor  determines  that Licensee has
breached the quality control standards  described in Section 9 hereof,  Licensee
shall have 90 days  following  notice  thereof by  Licensor  to cure the same as
provided in such Section 9;  provided,  however,  that Licensee  shall have such
additional time to cure such breach  following such 90 day period for so long as
such  breach is by its nature  curable  and  Licensee  continues  to  diligently
attempt to cure such breach; provided,  however, that in any case such breach is
cured within 360 days after the initial notice thereof.

         1.        INDEMNIFICATION

                  1.1 Licensor  agrees to  indemnify,  defend and hold  Licensee
harmless from any claims,  liabilities,  lawsuits, demands, actions, damages and
expenses  (including  reasonable  attorneys'  fees)  (collectively,   "Damages")
arising  from  or  out  of  (i)  any  breach  of  the   agreements,   covenants,
representations or warranties of Licensor contained in this Agreement,  (ii) any
damages  or injury to any  person,  including,  but not  limited  to  customers,
employees  of Licensor,  and members of the public,  suffered and incurred on or
about stores or locations, or arising out of mail order activities, of licensees
of Licensor  (other than  Licensee) or  sublicensees  of Licensor,  or (iii) the
activities  hereunder  of  Licensor,  including  without  limitation  activities
arising under sublicense or franchise agreements to which Licensee may from time
to time be a party,  other than any such  Damages  which  arise due to the gross
negligence or wrongful acts of Licensee or its sublicensees or franchisees.

                  1.3 Licensee  agrees to  indemnify,  defend and hold  Licensor
harmless  from and against any and all  Damages  arising  from or out of (i) any
breach of the agreements, covenants,  representations, or warranties of Licensee
contained  in  this  Agreement,  (ii)  any  damages  or  injury  to any  person,
including,  but not limited to customers,  employees of Licensee, and members of
the public,  suffered and incurred on or about Mrs. Fields Stores or arising out
of mail order activities of the Licensee  hereunder or sublicensees of Licensee,
or (iii) the  activities  hereunder of Licensee,  including  without  limitation
activities under license agreements to which Licensor may from time to time be a
party  other  than any such  Damages  to the  extent  attributable  to the gross
negligence or wrongful acts of Licensor or its sublicensees or franchisees.

         1.        MANAGEMENT ARRANGEMENTS

                  1.1 Licensee  will provide to Licensor  reasonable  managerial
and  administrative  support as  requested  by it,  subject to the right of each
party to  terminate  such  arrangement  upon not less than six  months'  written
notice,  and in  connection  therewith  Licensor  (acting  through  its Board of
Managers) and Licensee  (acting  through its Board of Directors) will by the end
of January for each year  beginning  in 1997,  establish a budget in  reasonable
detail for the costs  expected to be reimbursed  by Licensor  under this Section
14.1  for  such  year.  Licensor  will  reimburse  Licensee  quarterly  for such
managerial and administrative support in an amount equal to all direct costs and
indirect  costs  allocated  on a  reasonable  basis  incurred by Licensee in the
applicable  fiscal quarter in connection with providing such support,  including
for  compensation  paid  to  personnel  substantially  dedicated  to  Licensor's
operations,  provided that the costs to be reimbursed in any calendar year shall
not exceed the costs  budgeted  for such year in the budget for such year.  Such
reimbursement  shall  be made on a  quarterly  basis  within  30 days  following
receipt by Licensor of a bill summarizing such costs in reasonable detail.

         1.        NOTICES

                  1.1 All notices provided by this Agreement shall be in writing
and shall be given by overnight courier, facsimile transmission,  or by personal
delivery,  by one  party to the  other,  addressed  to such  other  party at the
applicable address set forth below, or to such other address as may be given for
such purpose by such other party by notice duly given hereunder. Notice shall be
deemed properly given on the date of delivery:

         To Licensee:      Mrs. Fields' Original Cookies,
                                         Inc.
                        c/o Capricorn Investors II, L.P.
                                 30 East Elm St.
                          Greenwich, Connecticut 06830
                         Attention: Herbert S. Winokur,Jr.
                               Fax: (203) 861-6671

                  with a copy to:

                         Skadden, Arps, Slate, Meagher & Flom
                                919 Third Avenue
                            New York, New York 10022
                           Attention: Randall H. Doud
                               Fax: (212) 735-3636

         To Licensor:      The Mrs. Fields' Brand, Inc.
                        c/o Capricorn Investors II, L.P.
                                 30 East Elm St.
                          Greenwich, Connecticut 06830
                         Attention: Herbert S. Winokur,Jr.
                               Fax: (203) 861-6671

                  with a copy to:

                      Skadden, Arps, Slate, Meagher & Flom
                                919 Third Avenue
                            New York, New York 10022
                           Attention: Randall H. Doud
                               Fax: (212) 735-3636

         1.        GENERAL PROVISIONS

                  1.1  Independent  Contractors.  It is understood and agreed by
the parties hereto that this Agreement does not create a fiduciary  relationship
between  them,   that  Licensor  and  Licensee  are  and  shall  be  independent
contractors, and that nothing in this Agreement is intended to make either party
a general or special agent, joint venturer, partner or employee of the other for
any purpose whatsoever.

                  1.1 Entire  Agreement.  This  Agreement  and the  Exhibits and
other  documents  referred to herein which form a part hereof contain the entire
understanding  of the parties  hereto with respect to the subject matter hereof.
This Agreement  supersedes all prior  agreements  and  understandings,  oral and
written, with respect to its subject matter.

 . Should any provision of this  Agreement for any reason be declared  invalid or
unenforceable,  such declaration shall not affect the validity or enforceability
of any other provision of this Agreement,  all of which other  provisions  shall
remain in full force and effect.

 . This  Agreement  and all of the  provisions  hereof  shall be binding upon and
inure  to  the  benefit  of the  parties  hereto  and  their  respective  heirs,
executors,  successors  and  permitted  assigns.  Licensee  may not  assign  its
respective   rights  and  obligations   hereunder  except  to  its  wholly-owned
subsidiaries,  its parent  company,  or a wholly-owned  subsidiary of its parent
company,  or  pursuant  to the sale of all or  substantially  all of its assets;
provided  that  Licensee  may assign its rights  hereunder  as security  for its
obligations,  including its obligations under its debt  instruments.  Subject to
Sections  2.1  and  2.3  Licensee  may  freely  sublicense   (including  without
limitation  by  franchising)  its rights  hereunder  pursuant to  franchise  and
international  sublicense  agreements  in the  nature  of  franchise  agreements
consistent in form and substance  with those used by Mrs.  Fields Inc. as of the
date hereof with such material  variations  therefrom to be approved by Licensor
in its sole reasonable discretion.

 . This Agreement may be amended, modified or supplemented at any time by written
agreement of the parties hereto.  Any failure by either party to comply with any
term or provision of this Agreement may be waived by the other party at any time
by an  instrument in writing  signed by or on behalf of both  parties,  but such
waiver or failure to insist upon strict  compliance  with such term or provision
shall not operate as a waiver of, or estoppel with respect to, any subsequent or
other  failure to comply.  . This  Agreement is not  intended,  and shall not be
deemed,  to confer upon or give any person  except the parties  hereto and their
respective  successors  and permitted  assigns,  any remedy,  claim,  liability,
reimbursement,  cause of  action  or other  right  under  or by  reason  of this
Agreement.

 . This Agreement may be executed in counterparts,  each of which shall be deemed
an  original,  but all of  which  together  shall  constitute  one and the  same
instrument.

 . The section headings contained in this Agreement are solely for the purpose of
reference, are not part of the agreement of the parties and shall not in any way
affect the  meaning  or  interpretation  of this  Agreement.  Reference  in this
Agreement  to  "subsidiaries"  of  Licensee  shall  be  deemed  to  include  any
corporation,  limited  liability  company,  partnership or other entity of which
Licensee or other  subsidiaries  owns at least 50% of the voting common stock or
equivalent security.

                  1.15 Governing  Law. This  Agreement  shall be governed by the
laws of the State of New York,  without regard to the principles of conflicts of
law thereof.

 . The parties  will  attempt to settle any claim or  controversy  arising out of
this  Agreement  through  consultation  and  negotiation  in good faith and in a
spirit of mutual  cooperation.  Licensee  and  Licensor  shall each  appoint two
individuals  to a  four-person  committee,  which  committee  will  oversee  the
negotiation  of all disputes  arising  hereunder.  All  disputes  shall be first
submitted  to such  committee  for  negotiation  before  instituting  any formal
mediation or arbitration.  If such negotiations  fail, then such dispute will be
mediated by a mediator mutually  acceptable to the parties. By mutual agreement,
however,  the parties may postpone mediation until they have each completed some
specified  but limited  discovery  regarding  the dispute.  The parties may also
mutually agree to replace mediation with some other form of alternative  dispute
resolution ("ADR"),  such as neutral  fact-finding or a mini-trial.  Any dispute
which the parties cannot resolve through negotiation, mediation, or another form
of ADR within 60 days may be submitted  to binding  arbitration,  in  accordance
with Section 16.11.

 . Except as set forth in Section 16.10,  and in this Section,  any  controversy,
claim, or dispute arising out of or related to this Agreement,  or the breach or
alleged breach hereof,  will be submitted by the parties for  arbitration by the
American  Arbitration  Association  in the City of New York,  New  York,  United
States, in accordance with the international  commercial  arbitration rules then
in effect of the  American  Arbitration  Association  (the "AAA Rules") by three
arbitrators  appointed  in  accordance  with the AAA Rules.  The decision of the
arbitrators  shall be final and binding,  and judgment on the award  rendered by
the arbitrators  may be entered in any court having  jurisdiction  thereof.  The
award  rendered by the  arbitration  board shall include  costs of  arbitration,
reasonable  attorneys' fees and reasonable costs for expert and other witnesses.
The  parties  shall be  entitled to  discovery  as provided in the AAA Rules.  A
transcribed  record of the proceedings shall be prepared in English.  Nothing in
this Agreement shall prevent either party from seeking injunctive relief (or any
other provisional remedy or equitable relief) from any court having jurisdiction
over the  parties  and the  subject  matter  of the  dispute  to  protect  their
respective rights.

                  1.21  Further  Assurances.  From  time to  time,  as and  when
requested by either party hereto, the other party shall execute and deliver,  or
cause to be executed and delivered, all such documents and instruments and shall
take,  or cause to be taken all such  further  or other  actions,  as such other
party may reasonably deem necessary or desirable to consummate the  transactions
contemplated by this Agreement.


<PAGE>





         IN WITNESS WHEREOF,  the parties hereto have executed this Agreement as
of the day and year first above written.



<PAGE>




                                        MRS. FIELDS' ORIGINAL COOKIES, INC.



                                        By:/s/Herbeet S. Winokur
                                        Name:Herbert S. Winokur
                                        Title:President




<PAGE>



                                        THE MRS. FIELDS' BRAND, INC.



                                        By:/s/Herbet S. Winokur
                                      Name:Herbert S. Winokur
                                     Title:President


<PAGE>


                                    EXHIBIT A

                                 LICENSED IMAGES


<PAGE>


                                    EXHIBIT B

                            LICENSED NAMES AND MARKS


<PAGE>


                                    EXHIBIT C

                              PRE-EXISTING LICENSES


<PAGE>


0118466.21-01S6a
                                    EXHIBIT D

                                RELATED PRODUCTS


                            ASSET PURCHASE AGREEMENT

                           Dated as of August 7, 1996


                                      among



                                MRS. FIELDS INC.
                                AND OTHER SELLERS
                                IDENTIFIED HEREIN



                      MRS. FIELDS' ORIGINAL COOKIES, INC.,

                                       and

                          CAPRICORN INVESTORS II, L.P.







<PAGE>


                                      

                            ASSET PURCHASE AGREEMENT


                  ASSET  PURCHASE  AGREEMENT  dated as of August 7, 1996,  among
MRS.  FIELDS INC., a Delaware  corporation  ("MFI" or a "Seller"),  MRS.  FIELDS
DEVELOPMENT CORPORATION, a Delaware corporation and a wholly-owned subsidiary of
MFI ("MFD"),  MRS. FIELDS COOKIES,  a California  corporation and a wholly-owned
subsidiary of MFD (together with MFD, the "Other  Sellers" and the Other Sellers
together  with MFI, the  "Sellers"),  MRS.  FIELDS'  ORIGINAL  COOKIES,  INC., a
Delaware corporation (the "Buyer"), and CAPRICORN INVESTORS II, L.P., a Delaware
limited   partnership   and  currently  the  sole   stockholder   of  the  Buyer
("Capricorn").
          WHEREAS,  the parties desire that the Buyer purchase from the Sellers,
and that the  Sellers  sell to the Buyer,  the  Acquired  Assets (as  defined in
Section 1(a)), and that the Buyer assume the Assumed  Liabilities (as defined in
Section  1(c)),  upon the terms and subject to the  conditions set forth in this
Agreement;
          NOW, THEREFORE, in consideration of the premises and of the respective
representations,  warranties,  covenants,  agreements and  conditions  contained
herein, the parties hereto hereby agree as follows:
                  (a) Purchase,  Sale and Assumption.  Purchase and Sale. On the
terms and subject to the  conditions  of this  Agreement,  the Sellers  agree to
sell,  transfer,  assign and deliver to the Buyer,  and the Buyer agrees to, and
Capricorn agrees to cause the Buyer to, accept and purchase from the Sellers, at
the Closing (as defined in Section 2(a)) all the business and  operations of any
of the Sellers (such business and operations being herein called,  collectively,
the "Acquired Business") and all the assets and properties of any of the Sellers
of  every  kind and  description  used or held  for use in  connection  with the
Acquired Business (such assets being herein called, collectively,  the "Acquired
Assets"),  other than the  Excluded  Assets (as  defined in Section  1(b)).  The
Acquired  Assets shall include without  limitation (i) the  outstanding  capital
stock  of Mrs.  Fields  Cookies  (Canada)  Ltd.,  an  Ontario  corporation  ("MF
Canada"),  Mrs. Fields Cookies  Australia,  a Utah corporation ("MF Australia"),
Mrs.  Fields Limited,  a United Kingdom  corporation  ("MFUK"),  Fairfield Foods
Inc., a New Jersey corporation ("Fairfield"), and, unless previously disposed of
by the Sellers,  Mrs. Fields Cookies Far East Limited,  a Hong Kong  corporation
("MFHK"), held by the Sellers (MF Canada, MF Australia, MFUK, Fairfield and MFHK
being  herein  called,  collectively,  the  "Subsidiaries"),  (ii) an  undivided
interest  with  The  Mrs.  Fields'  Brand,  Inc.  in  all  recipes,  techniques,
processes,  methods of production and  commercialization,  training  methods and
know-how  owned by the Sellers  (the "Trade  Secrets")  and (iii) a Closing Cash
Amount (as defined in Section  2(c)(i)) of not less than the Required  Corporate
Cash  Amount  (as  defined  in  Section  2(c)(i)),  all of the cash in the store
accounts  (the "Store Cash") and cash held in trust  accounts for  settlement of
future workers  compensation  insurance  claims (the "Trust Cash") in accordance
with the Sellers' workers' compensation insurance policies.
                  (b)  Excluded  Assets.   The  term  "Excluded  Assets"  means,
collectively, the following:
(i) all cash in the corporate bank accounts other than the cash
included in the Closing Cash Amount;

(ii) all rights and claims (including, without
limitation, refunds and claims thereto) of any Seller or of
any Subsidiary with respect to the Excluded Liabilities (as
defined in Section 1(d));

(iii) the capital stock of any subsidiary of any of the Sellers other
than the Subsidiaries;

(iv) the "Mrs. Fields" trade name and related
trademarks and the licensing assets, contract rights and
general intangibles specified or generally described on
Schedule 1(b) (the "Licensing Assets"); and

(v) any and all minute books, stock transfer records and records of
Taxes (as defined in Section 4(f)(iii)) of any Seller or any of its Subsidiaries

     (c) Assumed Liabilities. On the terms and subject to the conditions of this
Agreement,  the Buyer agrees to assume,  at and effective from the Closing,  the
Assumed  Liabilities,  other than the Excluded  Liabilities.  The term  "Assumed
Liabilities" means, collectively,  all liabilities and obligations of any Seller
and the Subsidiaries including,  but not limited to, liabilities and obligations
that:
                
                    (i)  constitute  the working  capital  liabilities as of the
                         Closing Date of a kind  reflected  on Schedule  1(c) as
                         "Accounts payable trade" and "Accrued expenses";
                        
                    (ii) arise out of or relate to any  contract,  agreement  or
                         lease in the Acquired Business;
                       
                    (iii) arise out of or relate to any event occurring
         after the Closing or the operation of the Acquired  Business or the use
         or ownership of any of the Acquired Assets after the Closing;
                       
                    (iv) arise out of or relate to MFI's  obligations  under the
                         Senior  Management  Value Creation Plan, dated December
                         1994 (the "Value Creation Plan");
                         
                    (v)  arise out of store closing costs, including those
         for which reserves have been or prior to the Closing are established on
         the Sellers' financial statements;
                         
                    (vi) arise out of  unpaid  workers'  compensation  insurance
                         claims arising prior to the Closing,  including without
                         limitation those relating to the Trust Cash; and
                         
                    (vii)arise  out of  severance  claims  by  employees  of the
                         Sellers   following   the  Closing  by  reason  of  the
                         transactions contemplated by this Agreement.
                 
(d) Excluded Liabilities. The term "Excluded Liabilities" means, collectively,
the following:
                      
                    (i)  any liability in respect of any Excluded Assets;
                          
                    (ii) any   obligation  or  liability  with  respect  to  the
                         issuance,  sale and retirement of the Series A Notes of
                         MFI in the  original  principal  amount of  $15,000,000
                         (the "Series A Notes");
                         
                    (iii)any   obligation  or  liability  with  respect  to  the
                         issuance, sale and retirement of all outstanding shares
                         of Preferred  Stock,  $.001 par value per share, of MFI
                         (the "MFI Preferred Stock");
                         
                    (iv) any   obligation  or  liability  with  respect  to  the
                         issuance, sale and retirement of all outstanding shares
                         of Preferred  Stock,  $.001 par value per share, of MFD
                         (the "MFD Preferred Stock");
                         
                    (v)  any   obligation  or  liability   under  the  contracts
                         relating to the Licensing Assets;
                         
                    (vi) any  obligation  or  liability  to the equity  security
                         holders  of  MFI  including  in  connection   with  the
                         transactions  contemplated  by  this  Agreement  or the
                         liquidation or dissolution of MFI;
                        
                    (vii)the  Sellers'  liability  for any Taxes (as  defined in
                         Section  4(f)(iii))  attributable  to taxable  years or
                         periods  ending at the time of or prior to the Closing,
                         or, in the case of any  Straddle  Period (as defined in
                         Section 11(a)(i)),  the portion of such Straddle Period
                         (as determined in Section  11(a)(i)) ending at the time
                         of the Closing,  except to the extent such  liabilities
                         constitute   "Accrued   expenses"   for   purposes   of
                         determining  the Working  Capital Amount (as defined in
                         Section 2(c));
                      
                    (viii) the  obligations  and liabilities of any Seller or of
                         any Subsidiary with respect to any contract, agreement,
                         arrangement   or   understanding   (including   without
                         limitation any payables)  with any of their  respective
                         stockholders,  creditors or  affiliates  (in each case,
                         other than the Sellers and the Subsidiaries) identified
                         on Schedule 1(d)(viii);
                       
                    (ix) the Sellers' and/or the Subsidiaries' liabilities under
                         the Riverview Financial Corporation Profit Sharing Plan
                         and the Mrs.  Fields  Inc.  401(k)  Retirement  Savings
                         Plan; and
                        
                    (x)  the  obligations  and  liabilities of any Seller or any
                         Subsidiary  with  respect to the  payment  of  expenses
                         pursuant to Section 16,  including any  indemnification
                         or  other  obligations  under  any  related  engagement
                         agreements or arrangements.
                
  (e) Purchase Price. The purchase price for the Acquired Assets
(the "Purchase  Price") shall be the aggregate cash and note amounts  payable by
the Buyer pursuant to, and as set forth in, Section 2(b)(ii). The Purchase Price
shall be subject to adjustment  as provided in Section 2(c). No separate  amount
shall be payable by any Seller in respect of the  assumption by the Buyer of the
Assumed  Liabilities  and no such  assumption  shall reduce the  Purchase  Price
payable hereunder.
               
   (f) Allocation of Purchase  Price.  Prior to the Closing Date,
the Buyer and the Sellers  shall  negotiate,  draft and execute a schedule  (the
"Allocation Schedule") allocating the Purchase Price (including, for purposes of
this Section 1(f), any other  consideration  paid to the Sellers,  including the
Assumed Liabilities) among the Acquired Assets. Promptly following the making of
the Purchase Price  adjustments  contemplated by Section 2(c), the Buyer and the
Sellers shall in good faith negotiate  adjustments to the Allocation Schedule to
reflect any  differences  between the Purchase  Price and the Adjusted  Purchase
Price (as defined in Section 2(c)), and execute a revised  Allocation  Schedule.
The Allocation  Schedule shall be reasonable and shall be prepared in accordance
with Section 1060 of the Internal Revenue Code of 1986, as amended (the "Code"),
and the  regulations  thereunder.  Each of the Sellers and the Buyer agrees that
promptly upon receiving the Allocation Schedule it shall return an executed copy
thereof to the other  parties.  Each of the Sellers and the Buyer agrees to file
Internal  Revenue Service Form 8594, and all federal,  state,  local and foreign
Tax Returns (as defined in Section  4(f)),  in  accordance  with the  Allocation
Schedule.  Each of the  Sellers  and the Buyer  agrees  to  provide  the  others
promptly with any other information required to complete Form 8594.
                
  (i)  Nonassignable  Assets.  To the  extent  that  any  lease,
contract,  permit, license or other asset included in the Acquired Assets is not
capable of being  assigned,  transferred,  subleased or sublicensed  without the
consent or waiver of a third party (whether or not a governmental authority), or
if such assignment,  transfer,  sublease or sublicense would constitute a breach
thereof or a  violation  of  applicable  law,  this  Agreement  (and any related
documents  delivered at the Closing) shall not constitute an actual or attempted
assignment,  transfer,  sublease  or  sublicense  thereof  unless and until such
consent or waiver of such third party has been duly obtained or such assignment,
transfer,  sublease  or  sublicense  has  otherwise  become  lawful  (any lease,
contract, permit, license or other asset not assigned, transferred, subleased or
sublicensed as a result of this Section 1(g)(i) is hereinafter referred to as an
"Unassigned Asset").
                  (ii) To the extent that the consents  and waivers  referred to
in  Section  1(g)(i)  are not  obtained  prior  to the  Closing,  or  until  the
impracticalities of transfer referred to therein are resolved,  and in each case
subject to Section 8(a), (x) each Seller shall, subject to Section 8(a), use its
best efforts to (A) provide or cause to be provided to the Buyer the benefits of
any Unassigned Asset, (B) cooperate in any arrangement, reasonable and lawful as
to both the Sellers  and the Buyer,  designed  to provide  such  benefits to the
Buyer and (C) enforce for the account and at the expense of the Buyer any rights
of the Sellers arising from such Unassigned Asset,  including the right to elect
to terminate in  accordance  with the terms  thereof on the advice of the Buyer,
and (y) the Buyer shall use its best efforts to perform the  obligations  of the
Sellers  arising under such  Unassigned  Asset or shall  promptly  reimburse the
Sellers for the expense thereof.
                  (g)  Closing;  Transactions  to be  Effected;  Purchase  Price
Adjustment. Closing. The closing (the "Closing") of the purchase and sale of the
Acquired Assets and the assumption by the Buyer of the Assumed Liabilities shall
be held at the  offices  of  Skadden,  Arps,  Slate,  Meagher & Flom,  919 Third
Avenue,  New York,  New York,  at 10:00 a.m.  on  September  4, 1996,  or if the
conditions  to Closing set forth in Section 3 of this  Agreement  shall not have
been satisfied by such date, as soon as practicable  after such conditions shall
have been  satisfied.  The date on which the Closing shall occur is  hereinafter
referred to as the "Closing Date".
                  (h) Transactions to be Effected.  At the Closing, on the terms
and subject to the conditions of this Agreement:
                           (i) the Sellers  shall  deliver to the Buyer (A) such
         appropriately   executed  and   authenticated   instruments   of  sale,
         assignment, transfer and conveyance to the Buyer of the Acquired Assets
         as the Buyer or its counsel may reasonably request, such instruments to
         be reasonably  satisfactory in form to the Buyer and its counsel, (B) a
         certificate or certificates  representing all the outstanding shares of
         capital stock (the "Subsidiary  Shares") of the  Subsidiaries  owned by
         the Sellers,  duly endorsed in blank in proper form for transfer,  with
         appropriate  transfer stamps, if any, affixed, and (C) the documents to
         be delivered by the Sellers pursuant to Section 3(a); and
                           (ii) the Buyer  shall  deliver to the  Sellers (A) by
         wire transfer to one or more bank accounts designated in writing by MFI
         on  behalf  of the  Sellers  at least two  business  days  prior to the
         Closing  Date,  immediately  available  funds  in an  amount  equal  to
         $5,357,000,  (B) notes of the Buyer (the "Buyer Notes"),  registered in
         the name of MFI or its  designees,  which Buyer Notes shall  consist of
         three  series  of  senior  secured  notes  (with  respective  aggregate
         principal  amounts  equal to  $2,000,000  (the "MFI  Series 1  Notes"),
         $3,000,000 (the "MFI Series 2 Notes") and $10,000,000  (the "MFI Series
         3  Notes")),  and one  series of  senior  subordinated  notes  (with an
         aggregate  principal  amount of $4,643,000 (the "MFI Series 4 Notes")),
         all of which  notes  shall have the terms set forth in the form of Note
         Agreement (the "Buyer Note  Agreement")  attached  hereto as Exhibit A,
         (C)  such  instruments  of  assumption  with  respect  to  the  Assumed
         Liabilities,  appropriately executed and authenticated by the Buyer, as
         the Sellers or their counsel may reasonably  request,  such instruments
         to be reasonably satisfactory in form to the Sellers and their counsel,
         and (D) the documents to be delivered by the Buyer  pursuant to Section
         3(b).
                  (iii) Purchase Price  Adjustments.  W/C Adjustment.  Within 45
days after the Closing Date,  the Sellers shall prepare and deliver to the Buyer
a statement  (the "W/C  Statement"),  which has been reviewed and reported on by
the  Sellers'   independent   auditors  in  accordance  with  procedures  to  be
established  by MFI and the Buyer without  exception or  qualification,  setting
forth the Closing Cash Amount (as defined below) and the Working  Capital Amount
(as defined below).
                  (iv) The Purchase Price shall be increased,  solely through an
increase in the cash portion of the Purchase  Price,  by the amount,  if any, by
which the Closing Cash Amount exceeds the Required Corporate Cash Amount and the
Purchase Price shall be decreased, solely through a decrease in the cash portion
of the Purchase  Price, by the amount,  if any, by which the Required  Corporate
Cash Amount  exceeds the Closing Cash Amount.  The Purchase  Price shall also be
increased, solely through an increase in the cash portion of the Purchase Price,
by the amount,  if any, by which the Working Capital Amount exceeds by more than
$100,000 the Working  Capital Base Amount (as defined  below),  and the Purchase
Price shall be decreased,  solely  through a decrease in the cash portion of the
Purchase Price, by the amount,  if any, by which the Working Capital Base Amount
exceeds by more than $100,000 the Working Capital  Amount.  Should there be both
an increase  and a decrease,  only the net amount will be paid.  The Buyer shall
pay any such increase in the Purchase Price,  and the Sellers shall repay to the
Buyer any such decrease in the Purchase  Price within 5 business days  following
the determination of the amount pursuant to this Section 2(c).
                  (v) "Closing Cash Amount" means the amount of cash (other than
the Store Cash, the Trust Cash and the aggregate amount of all checks written by
any Seller but not cleared as of the  Closing  Date)  included  in the  Acquired
Assets determined in accordance with generally  accepted  accounting  principles
consistent with past practice.
                  (vi)  "Required  Corporate  Cash Amount"  means the sum of (i)
$1,600,000  plus (ii) in the event that as of the Closing Date the Sellers shall
not have paid all  amounts  due in  respect  of the  settlement  of the  dispute
relating to the London store lease of MFUK, the aggregate amount remaining to be
so paid up to $200,000  (less any such  amounts  paid by the  Sellers  following
August 8, 1996 and prior to the Closing Date).
                  (vii)  "Working  Capital  Amount"  means the ordinary  working
capital of the  Acquired  Business  as of the close of  business  on the Closing
Date,  excluding  the  Closing  Cash  Amount,  calculated  on the same  basis as
reflected in line items on Schedule 1(c), which the parties agree lists the line
items of current assets and current liabilities that constitute ordinary working
capital for purposes of this Agreement, and that any items on Schedule 1(c) that
are based  upon  errors  of fact or that are not in  accordance  with  generally
accepted accounting  principles  consistent with past practice shall be retained
for purposes of calculating the Working Capital  Amount.  In addition,  reserves
with  respect to items on Schedule  1(c) shall  continue to be  established  and
accounted for in a manner consistent with past practice.
                  (viii)    "Working Capital Base Amount" means $(173,541).
                  (ix)    Preparation   of   W/C   Statement;    Resolution   of
Disagreements. The Buyer shall assist the Sellers and their independent auditors
in the preparation of the W/C Statement, and shall provide the Sellers and their
independent   auditors  access  at  all  reasonable   times  to  the  personnel,
properties,  books and records of the Acquired  Business for such  purpose.  The
Buyer's  independent  auditors may  participate  in the  preparation  of the W/C
Statement; provided, however, that the Buyer acknowledges that the Sellers shall
have the primary  responsibility  and  authority for preparing the W/C Statement
and the Sellers' independent auditors shall have the primary  responsibility and
authority for certifying the W/C Statement. During the five-day period following
the Buyer's receipt of the W/C Statement, the Buyer and its independent auditors
will be  permitted  to review the  working  papers of the  Sellers'  independent
auditors  relating to such  Statement.  The W/C Statement shall become final and
binding upon the parties on the fifth day following receipt thereof by the Buyer
unless  the  Buyer  gives  written  notice of its  disagreement  (a  "Notice  of
Disagreement")  with respect to the W/C  Statement to the Sellers  prior to such
date. Any Notice of Disagreement  shall specify in reasonable  detail the nature
of any  disagreement  so asserted and shall be  accompanied by a letter from the
Buyer's  independent  auditors  indicating  that  they  concur  with each of the
positions  taken by the  Buyer in the  Notice  of  Disagreement.  If a Notice of
Disagreement  is  received  by the  Sellers  in a  timely  manner,  then the W/C
Statement (as revised in accordance  with clause (i) or (ii) below) shall become
final and  binding  upon the  parties on the earlier of (i) the date the parties
hereto resolve in writing any  differences  they have with respect to any matter
specified in the Notice of  Disagreement  or (ii) the date any disputed  matters
are finally resolved in writing by the Arbitrator (as defined below). During the
five-day period following the delivery of a Notice of Disagreement,  the Sellers
and the Buyer  shall seek in good faith to  resolve in writing  any  differences
which  they may have with  respect  to any  matter  specified  in the  Notice of
Disagreement.  At the end of such  five-day  period,  the  Sellers and the Buyer
shall submit to an arbitrator (the  "Arbitrator")  for review and resolution any
and all matters that remain in dispute.  The Arbitrator shall be such nationally
recognized  independent  public  accounting  firm as shall be agreed upon by the
parties hereto in writing.  The Sellers and the Buyer shall jointly request that
the  arbitration be conducted in New York City in accordance with the procedures
of the American Arbitration Association.  The Arbitrator shall render a decision
resolving  the matters  submitted  to the  Arbitrator  within 25 days  following
submission  thereto.  The  cost of any  arbitration  (including  the fees of the
Arbitrator)  pursuant to this Section  2(c)(ii)  shall be borne 50% by the Buyer
and 50% by the Sellers,  except that each party shall bear all fees and expenses
attributable  to any  expert  witness  retained  by such party but not the other
party. The fees and disbursements of the Sellers'  independent auditors incurred
in connection  with their  certification  of the Adjusted W/C Statement shall be
borne by the Sellers,  and the fees and disbursements of the Buyer's independent
auditors  incurred  in  connection  with their  review of the W/C  Statement  or
certification of any Notice of Disagreement shall be borne by the Buyer.
                  (i) Post-Closing Activities. After the Closing, one or more of
the Sellers or their  Subsidiaries may be liquidated,  dissolved and wound-up in
accordance  with the  applicable  corporate  law, and will effect such state and
federal regulatory and tax filings as are reasonably required.  The Buyer agrees
to make its  personnel,  and applicable  books and records,  available to MFI in
order to enable MFI to file all Tax Returns (as defined in Section  4(f) of this
Agreement) required to be filed by MFI or any of its subsidiaries,  including in
connection  with a  liquidation  of the  Sellers  or their  subsidiaries  and in
connection with the Excluded Assets, the Excluded  Liabilities and any indemnity
claims hereunder  provided that the Buyer's  personnel will be so available only
to the extent that the  performance  of such actions does not interfere with the
performance  of such  personnel's  duties  for or on  behalf of the  Buyer.  MFI
understands  and  agrees  that MFI will be  solely  responsible  for  paying  or
providing  for the payment  of, and the Buyer will not be  required to pay,  any
out-of-pocket expenses incurred in connection with such actions.
                  (j) Conditions to Closing. Buyer's Obligation.  The obligation
of the Buyer to, and of Capricorn  to cause the Buyer to,  purchase the Acquired
Assets is subject to the satisfaction (or waiver by the Buyer) as of the Closing
of the following conditions:
                           (i) The representations and warranties of the Sellers
         made in this Agreement  qualified as to  materiality  shall be true and
         correct  and those not so  qualified  shall be true and  correct in all
         material  respects as of the date hereof and on and as of the  Closing,
         as though made on and as of the  Closing  Date,  and the Sellers  shall
         have   performed  or  complied  in  all  material   respects  with  all
         obligations and covenants required by this Agreement to be performed or
         complied  with  by the  Sellers  by the  time of the  Closing;  and the
         Sellers  shall  have  delivered  to the Buyer a  certificate  dated the
         Closing  Date  and  signed  by an  authorized  officer  of each  Seller
         confirming the foregoing.
                           (ii) The Buyer shall have  received an opinion  dated
         the Closing Date of Stoel Rives,  counsel to the Sellers, to the effect
         set forth in Exhibit B.
                           (iii)  No   injunction  or  order  of  any  court  or
         administrative agency of competent jurisdiction shall be in effect, and
         no  statute,  rule  or  regulation  of any  governmental  authority  of
         competent  jurisdiction  shall have been promulgated or enacted,  as of
         the Closing  which  restrains or prohibits the purchase and sale of the
         Acquired Assets.
                           (iv) The waiting  period under the  Hart-Scott-Rodino
         Antitrust  Improvements Act of 1976, as amended (the "HSR Act"),  shall
         have expired or been terminated.
                           (v) The  conditions  to the Buyer's  obligations  set
         forth in the Asset Purchase  Agreement (the "OCC/HSC  Agreement") among
         the Buyer, Chocamerican, Inc., a Delaware corporation ("Chocamerican"),
         The Original Cookie  Company,  Incorporated,  a California  corporation
         ("OCC"),  and Hot Sam Companies,  Inc., a Delaware corporation ("HSC"),
         and  Capricorn,  an  executed  form of which is  attached as Exhibit C,
         shall have been satisfied or waived by the Buyer.
                           (vi) The conditions to the obligations of the License
         Buyer (as defined  below) set forth in the  Licensing  Assets  Purchase
         Agreement (the "License Purchase Agreement") among MFD, The Mrs. Fields
         Brand,  Inc.,  a  Delaware   corporation  (the  "License  Buyer"),  and
         Capricorn,  an  executed  form of which is attached as Exhibit D, shall
         have been satisfied or waived by the Buyer.
                           (vii) The Sellers  and the Buyer shall have  obtained
         consents, in form reasonably satisfactory to the Sellers and the Buyer,
         to the transactions  contemplated hereby from the persons whose consent
         is required for the transfer or  assignment  to the Buyer of any of the
         Acquired Assets,  or no such consent shall be required,  (A) under each
         of the agreements  identified on Schedule 3(a)(vii) and (B) under store
         leases  with  respect  to at least 50% of the  stores  of the  Acquired
         Business.
                           (viii) The  Sellers  shall have  demonstrated  to the
         reasonable satisfaction of the Buyer that the Closing Cash Amount shall
         be not less  than  the  Required  Corporate  Cash  Amount  and that the
         working  capital  position  of MFI  as of the  Closing  Date  shall  be
         consistent with the operation of MFI from the date of the Balance Sheet
         through the Closing Date in the ordinary course of business  consistent
         with past practice and otherwise in accordance with this Agreement.
                           (ix) The other  parties  thereto  shall have executed
         and  delivered  to the  Buyer the Buyer  Note  Agreement  and the Other
         Agreements (as defined in Section 3(b)(vi)).
                  (k)  Sellers'  Obligation.  The  obligation  of the Sellers to
sell,  assign,  transfer and deliver the Acquired Assets to the Buyer is subject
to the  satisfaction  (or  waiver  by the  Sellers)  as of  the  Closing  of the
following conditions:
                           (i) The  representations  and warranties of the Buyer
         and Capricorn made in this Agreement  qualified as to materiality shall
         be true  and  correct  and  those  not so  qualified  shall be true and
         correct in all material respects as of the date hereof and on and as of
         the  Closing,  as though  made on and as of the Closing  Date,  and the
         Buyer shall have  performed or complied in all material  respects  with
         all  obligations  and  covenants  required  by  this  Agreement  to  be
         performed or complied with by the Buyer by the time of the Closing; and
         the Buyer shall have  delivered to the Sellers a certificate  dated the
         Closing  Date  and  signed  by  an  authorized  officer  of  the  Buyer
         confirming the foregoing.
                           (ii) The Sellers shall have received an opinion dated
         the Closing Date of Skadden,  Arps, Slate,  Meagher & Flom,  counsel to
         the Buyer, to the effect set forth in Exhibit E.
                           (iii) The indebtedness to be incurred by the Buyer in
         connection with the Closing and the OCC/HSC  Agreement  (other than the
         Buyer Notes and the indebtedness  identified as the "Buyer Notes" under
         the OCC/HSC  Agreement) shall have terms and  documentation  reasonably
         satisfactory to the Sellers and their counsel.
                           (iv)  The   Closing   (as   defined  in  the  OCC/HSC
         Agreement) shall have occurred and the conditions  precedent thereunder
         shall have been satisfied or waived with MFI's consent as  contemplated
         by Section 6(f).
                           (v) The Closing  (as defined in the License  Purchase
         Agreement) shall have occurred.
                           (vi) The Buyer shall have  executed and  delivered to
         the  designees of MFI the Buyer Note  Agreement and the Buyer Notes and
         all other documents  required to be executed and delivered by the Buyer
         in connection  therewith,  including without  limitation the Collateral
         Documents (as such term is defined in the Buyer Note Agreement) and the
         Buyer  shall have  executed  and  delivered  to the  License  Buyer the
         License Agreement (the "License Agreement") in the form attached hereto
         as  Exhibit F and all  other  documents  required  to be  executed  and
         delivered by the Buyer in connection  therewith (the License  Agreement
         together with the Buyer Note  Agreement and such other  documents,  the
         "Other  Agreements")  and shall  have  executed  and  delivered  to the
         appropriate  Persons  any and all  documents  in  connection  with  the
         transactions contemplated by the Other Agreements.
                           (vii)  Capricorn  and/or  its  designees  shall  have
         acquired  from the  designees of MFI the MFI Series 4 Notes and paid to
         such designees an aggregate of $4,643,000 in cash.
                           (viii)  Each  of  the   executives  of  MFI  who  are
         participants  in the  Value  Creation  Plan  shall  have  been  offered
         employment by the Buyer on terms and conditions which are comparable to
         his  existing   terms  and   conditions   of   employment   except  for
         participation in the Value Creation Plan.
                           (ix)  The   conditions   contemplated   by   Sections
         3(a)(iii), 3(a)(iv) and 3(a)(vii) shall have been satisfied.


<PAGE>


(x)
                  (l)  Waiver  of  Closing   Conditions.   The  parties   hereto
acknowledge and agree that if the Buyer or the Sellers shall have received prior
to the  Closing  written  notice  from the  Sellers or the Buyer,  respectively,
providing  specific  information as to the failure of any condition set forth in
paragraph (a) or (b) above, respectively, and such party or parties determine to
proceed  with the  Closing,  such party or parties will be deemed to have waived
such condition and shall not be entitled to be  indemnified  pursuant to Section
11 for any  losses  arising  from  any  matters  relating  to  such  conditions;
provided,  that no such waiver shall affect the calculation of any adjustment to
the Purchase Price under Section 2(c).
                  5.  Representations and Warranties of the Sellers. The Sellers
hereby jointly and severally represent and warrant to the Buyer as follows:
                  (a)  Organization  and  Standing of the  Sellers.  Each of the
Sellers and the Subsidiaries is a corporation  duly organized,  validly existing
and in good standing under the laws of the  jurisdiction  of its  incorporation.
Each of the Sellers and the  Subsidiaries has full corporate power and authority
and possesses all governmental franchises, licenses, permits, authorizations and
approvals  necessary to enable it to use its corporate name and to own, lease or
otherwise  hold its  properties  and  assets  and to carry  on its  business  as
presently   conducted   other   than   such   franchises,   licenses,   permits,
authorizations  and  approvals  the  lack  of  which,  individually  or  in  the
aggregate,  would not have a material  adverse  effect on the assets,  financial
condition or results of operations of the Acquired Business. Each of the Sellers
and the  Subsidiaries  is duly  qualified and in good standing to do business in
each jurisdiction in which the nature of its business or the ownership,  leasing
or holding of its properties  makes such  qualification  necessary,  except such
jurisdictions  where the failure so to qualify would not have a material adverse
effect on the  assets,  financial  condition  or  results of  operations  of the
Acquired  Business.  The  Sellers  have made  available  to the  Buyer  true and
complete copies of the Certificate of Incorporation, as amended to date, and the
By-laws, as in effect on the date hereof, of the Subsidiaries.
               
   (b)  Authority;  No  Conflict.  Each  of the  Sellers  has all
requisite  corporate  power and  authority to enter into this  Agreement  and to
consummate the transactions  contemplated  hereby.  All corporate acts and other
proceedings  required  to be taken  by each of the  Sellers  (including  without
limitation  any and all  stockholder  or debtholder  approvals) to authorize the
execution,  delivery and  performance of this Agreement and the  consummation of
the  transactions  contemplated  hereby have been duly and properly taken.  This
Agreement  has been duly  executed  and  delivered  by each of the  Sellers  and
constitutes a valid and binding  obligation of each of the Sellers,  enforceable
against each of the Sellers in accordance with its terms.  MFI gave valid notice
to Randall K. Fields and Debra J. Fields  (collectively,  the "Founders")  under
the Stock Option  Agreement dated as of January 1, 1993 (as  supplemented by the
letter of waiver dated June 30, 1994 signed by the Founders) (collectively,  the
"Founders Agreement") among MFI, the Founders,  The Prudential Insurance Company
of  America,  Principal  Mutual Life  Insurance  Company,  Pruco Life  Insurance
Company, Zions First National Bank and IDS Certificate Company in respect of the
proposed  transactions  contemplated by this Agreement and the License  Purchase
Agreement and the transactions  contemplated  hereby and thereby on or about May
17, 1996 and the Closing will be in compliance with the Founders Agreement.  The
execution and delivery of this  Agreement  and the Buyer Note  Agreement do not,
and the  consummation of the  transactions  contemplated  hereby and thereby and
compliance with the terms hereof and thereof will not,  conflict with, or result
in any  violation  of or default  (with or without  notice or lapse of time,  or
both)  under,  or  give  rise  to  a  right  of  termination,   cancellation  or
acceleration  of any  obligation,  or  result  in the  creation  of any Lien (as
defined in Section 4(g)) upon any of the Acquired Assets under, any provision of
(i) any relevant  corporation  law statute,  (ii) the Certificate or Articles of
Incorporation or By-laws of any of the Sellers or the Subsidiaries, (iii) except
as  disclosed  on the  Schedules  hereto,  any material  note,  bond,  mortgage,
indenture, deed of trust, license, lease, contract,  commitment, or agreement to
which any of the Sellers or the  Subsidiaries  is a party or by which any of the
Acquired  Assets is bound or (iv) any  judgment,  order or decree,  or  material
statute, law, ordinance,  rule or regulation applicable to any of the Sellers or
the  Subsidiaries  or any of the  Acquired  Assets,  other than,  in the case of
clause (iii) above, any such conflicts,  violations,  defaults, rights or liens,
claims, encumbrances,  security interests, options, charges or restrictions that
individually or in the aggregate would not have a material adverse effect on the
assets,  financial  condition or results of operations of the Acquired Business.
No material consent,  approval,  license,  permit, order or authorization of, or
registration,  declaration or filing with, any court,  administrative  agency or
commission  or other  governmental  authority  or  instrumentality,  domestic or
foreign,  is required  to be  obtained or made by or with  respect to any of the
Sellers or the  Subsidiaries or their  respective  affiliates in connection with
the execution and delivery of this Agreement or the  consummation by the Sellers
of the  transactions  contemplated  hereby,  other than (A) compliance  with and
filings under the HSR Act and (B) those that may be required solely by reason of
the  Buyer's  (as  opposed  to any other  third  party's)  participation  in the
transactions contemplated hereby.
                
  (c) Capital Stock of the Subsidiaries.  The authorized capital
stock of MF Canada  consists  of 100 shares of Common  Stock,  without par value
(the "MF Canada Shares"), all of which are validly issued and outstanding, fully
paid  and  nonassessable  and  held  beneficially  and of  record  by  MFI.  The
authorized  capital  stock of MF Australia  consists of 50,000  shares of Common
Stock, par value $1.00 per share (the "MF Australia  Shares"),  all of which are
validly  issued  and  outstanding,   fully  paid  and  non-assessable  and  held
beneficially and of record by MFI. The authorized capital stock of MFUK consists
of 20,000  shares of Common  Stock,  par value  (pound)1  per share  (the  "MFUK
Shares"),  1,000 of which are  validly  issued and  outstanding,  fully paid and
nonassessable and held beneficially and of record by MFI. The authorized capital
stock of Fairfield consists of 2,500 shares of Common Stock, par value $1.00 per
share  (the  "Fairfield  Shares"),  50 shares of which are  validly  issued  and
outstanding,  fully paid and  non-assessable  and held beneficially of record by
MFI. The authorized capital stock of MFHK consists of 3,000,000 shares of Common
Stock,  par value $1.00 per share (the "MFHK Shares"),  all of which are validly
issued and outstanding,  fully paid and  nonassessable and held beneficially and
of record by MFI. None of the Subsidiary Shares has been issued in violation of,
and none of the Subsidiary  Shares is subject to, any preemptive or subscription
rights. Except as set forth above, there are no shares of capital stock or other
equity  securities of the  Subsidiaries  outstanding.  There are no  outstanding
warrants, options,  agreements,  convertible or exchangeable securities or other
commitments  (other than this Agreement)  pursuant to which the Subsidiaries are
or may become obligated to issue, sell, purchase, return or redeem any shares of
capital  stock or other  securities of the  Subsidiaries,  and there are not any
equity  securities  of the  Subsidiaries  reserved for issuance for any purpose.
Except as disclosed on Schedule 4(c), MFI directly or through one or more wholly
owned subsidiaries has good and valid title to the Subsidiary  Shares,  free and
clear of any Liens.  Assuming the Buyer has the requisite power and authority to
be the lawful owner of the Subsidiary Shares,  upon delivery to the Buyer at the
Closing of one or more  certificates  representing the Subsidiary  Shares,  duly
endorsed  by MFI for  transfer  to the  Buyer,  and upon  MFI's  receipt  of its
respective  share of the Purchase Price,  good and valid title to the Subsidiary
Shares  will pass to the  Buyer,  free and clear of any Liens  other  than those
arising from acts of the Buyer or its affiliates. Other than this Agreement, and
except as disclosed on Schedule 4(c),  the Subsidiary  Shares are not subject to
any voting trust agreement or other contract, agreement, arrangement, commitment
or  understanding,  including  any such  agreement,  arrangement,  commitment or
understanding  restricting or otherwise relating to the voting,  dividend rights
or disposition of the Subsidiary Shares.
                 
 (d) Equity  Interests.  Except as disclosed on Schedule  4(d),
none of the Sellers  directly or  indirectly  owns any capital stock of or other
equity interests in any corporation, partnership or other entity.
                
  (i) Financial Statements;  Undisclosed  Liabilities.  Schedule
4(e)(i)  sets  forth  the  audited  consolidated  balance  sheets of MFI and its
subsidiaries as of December 31, 1993, 1994 and 1995 and the audited consolidated
statements of income,  stockholders' equity and cash flows of MFI for the fiscal
years  then  ended,  together  with  the  notes  to  such  financial  statements
(collectively,  the "Financial Statements").  The Financial Statements have been
prepared  in  conformity   with   generally   accepted   accounting   principles
consistently applied (except in each case as described in the notes thereto) and
on the basis described in such notes fairly present the financial  condition and
the results of  operations of MFI, as the case may be, as of and for the periods
indicated.  The Acquired Assets  constitute,  with the exception of any Excluded
Assets,  all the  assets,  properties,  rights and  interests  reflected  on the
audited  balance  sheet of MFI as of  December  31, 1995 (the  "Balance  Sheet")
(other than those assets,  properties,  rights and interests sold or disposed of
in the ordinary course of the Acquired Business,  consistent with past practice,
since the date of the Balance Sheet).
               
  (ii)  Except  as  set  forth  on  Schedule  4(e)(ii),  to  the
knowledge of the Sellers,  all of the Assumed Liabilities arise out of or relate
to the  Acquired  Business and none of the Sellers or the  Subsidiaries  has any
material  liabilities or obligations of any nature (whether  accrued,  absolute,
contingent,  unasserted  or  otherwise),  except  (1) as  disclosed,  reflected,
reserved against or contemplated in the Balance Sheet and the notes thereto, (2)
for items disclosed in the Schedules hereto, (3) for liabilities and obligations
incurred in the ordinary course of business  consistent with past practice since
the date of the Balance Sheet other than in violation of this Agreement, (4) for
Taxes or (5) for Excluded Liabilities.
              
   (e)  Taxes.  (i)  Except as set forth on  Schedule  4(f),  the
Sellers  have,  in respect of the  Acquired  Business,  filed all  material  Tax
Returns which are required to be filed (all such returns being true, correct and
complete in all  material  respects)  and have paid all Taxes shown to be due on
such Tax  Returns,  and all monies  required to be withheld by the Sellers  from
employees  of the Acquired  Business  for income  Taxes and social  security and
other  payroll  Taxes have been  collected or  withheld,  and either paid to the
respective  taxing  authorities,  set aside in  accounts  for such  purpose,  or
accrued, reserved against and entered upon the books of the Acquired Business.
               
   (f) (ii) The reserve for Taxes  reflected in the Balance Sheet
is adequate  for the  payment of all  liabilities  for Taxes with  respect to or
imposed upon the Acquired  Business or the Acquired  Assets  through the date of
such  Balance  Sheet.  Any Taxes in respect of the period since the date of such
Balance  Sheet have arisen in the  ordinary  course of  business.  Except as set
forth on Schedule 4(f),  there are no ongoing audits or  examinations  of any of
the Tax  Returns  of any of the  Sellers  or the  Subsidiaries  and  none of the
Sellers or the Subsidiaries has been notified by any governmental authority that
any such audit is contemplated or pending. Except as set forth on Schedule 4(f),
no governmental  authority is now asserting or threatening to assert against any
of the Sellers or the Subsidiaries any deficiency or claim for additional Taxes.
Except as set forth on Schedule  4(f),  no extension of time with respect to any
date on which a Tax  Return  was or is to be filed by any of the  Sellers or the
Subsidiaries is in force,  and no waiver  agreement by any of the Sellers or the
Subsidiaries is in force for the extension of time for the assessment or payment
of any Taxes. There are no liens for Taxes upon any of the Acquired Assets other
than Liens for Taxes not yet due or payable.
                
  (g) (iii) For purposes of this  Agreement,  "Taxes" shall mean
federal, state, local or foreign income, gross receipts,  property,  sales, use,
license, excise, franchise,  employment,  payroll,  withholding,  alternative or
add-on minimum,  ad valorem,  transfer or excise tax, or any other tax,  custom,
duty,  governmental  fee  or  other  like  assessment  or  charge  of  any  kind
whatsoever,  together with any interest or penalty,  imposed by any governmental
authority. For purposes of this Agreement, "Tax Returns" shall mean all federal,
state,  local  and  foreign  tax  returns,  declarations,  statements,  reports,
schedules, forms and information returns and any amended Tax Returns relating to
Taxes.
                
  (h)  Title to  Acquired  Assets.  The  Sellers  have  good and
marketable title to the Acquired Assets, free and clear of all mortgages, liens,
claims,  security interests,  easements,  rights of way, pledges,  restrictions,
charges or encumbrances of any nature whatsoever (collectively, "Liens"), except
(i)  such  as are  disclosed  on  the  Schedules  hereto  and  (ii)  mechanics',
carriers', workmen's, repairmen's or other like Liens arising or incurred in the
ordinary  course of  business,  Liens  arising  under  original  purchase  price
conditional sales contracts and equipment leases with third parties entered into
in the  ordinary  course of  business,  Liens  for  Taxes  which are not due and
payable or which may thereafter be paid without penalty and other Liens, if any,
which do not, individually or in the aggregate,  materially impair the continued
use and operation, consistent with past practice, of the Acquired Asset to which
they relate (the Liens  described in clauses (i) and (ii) above are  hereinafter
referred to collectively as "Permitted Liens").  Subject to Section 1(g), at the
Closing, the Buyer shall acquire the Acquired Assets free and clear of all Liens
other than Permitted Liens.
                 
 (i)  Condition  of Assets.  Except as  disclosed  on  Schedule
4(h),(i) the tangible  personal assets included in the Acquired Assets have been
maintained  in all  material  respects in  accordance  with  generally  accepted
industry  practice,  (ii) the tangible  personal assets included in the Acquired
Assets are in all  material  respects in good  operating  condition  and repair,
ordinary wear and tear excepted, and (iii) the leased personal property included
in the Acquired Assets is in all material respects in the condition  required of
such property by the terms of the leases applicable thereto.
              
   (j)  Trademarks,  etc.  Schedule  4(i)  sets  forth a true and
complete list of all material patents,  trademarks (registered or unregistered),
trade  names  (registered  or   unregistered),   service  marks  (registered  or
unregistered),  registered copyrights and material  unregistered  copyrights and
computer software applications, other than off-the-shelf applications,  together
with all applications therefor,  owned or used by or licensed to the Sellers and
the  Subsidiaries  and all  license  agreements  related  thereto  that  are not
Excluded  Assets to which any Seller or any Subsidiary is a party  (collectively
"Intellectual Property") and with respect to trademarks,  contains a list of all
jurisdictions  in which such  trademarks  are  registered or applied for and all
registration and application numbers. Except as disclosed on Schedule 4(i) or as
set forth in the License  Agreement,  a Seller or a  Subsidiary  owns or has the
valid  right to use,  without  payment  to any  other  party,  the  Intellectual
Property  used in or  necessary  for the  conduct  of their  businesses  and the
consummation of the  transactions  contemplated  hereby will not alter or impair
any such rights.  All material  Intellectual  Property owned by the Sellers or a
Subsidiary  is valid  and all  registrations  related  thereto  have  been  duly
maintained.  Except as disclosed on Schedule  4(i),  all  Intellectual  Property
owned by a Seller  or a  Subsidiary  is free and clear of all  Liens.  Except as
disclosed  on  Schedule  4(i),  to the  Sellers'  knowledge,  no claims or other
proceedings  are pending or  threatened  by any person or entity with respect to
the ownership, validity,  enforceability or use of any Intellectual Property. To
the Sellers'  knowledge  (i) the conduct of their  businesses  does not infringe
upon the rights of any third party,  (ii) no third party is infringing  upon any
Intellectual  Property owned by the Sellers or a Subsidiary  except as set forth
in Schedule  4(i) and (iii) the  Intellectual  Property  identified  on Schedule
4(i),  together  with the Licensing  Assets being  acquired by the License Buyer
under  the  License  Purchase  Agreement,  is all of the  Intellectual  Property
necessary to conduct the Acquired Business as presently conducted.
               
   (k) Contracts. Except as described in Schedule 4(j) and except
for contracts or agreements exclusively relating to the Excluded Assets, none of
the Sellers or any of the Subsidiaries is a party to or bound by any:
                           
                    (i)  employment  agreement  or  employment  contract for any
                         employee  whose  aggregate  annual  compensation  is in
                         excess of $60,000;
                          
                    (ii) employee  collective   bargaining  agreement  or  other
                         contract with any labor union;
                          
                    (iii)covenant  not to compete  (other  than  pursuant to any
                         radius restriction  contained in any lease,  reciprocal
                         easement or  development,  construction,  operating  or
                         similar agreement);
                          
                    (iv) agreement  or  contract  with any other  Seller (or any
                         affiliate  of any such other  Seller)  or any  officer,
                         director or employee of any Seller or any affiliates of
                         any Seller (other than employment agreements covered by
                         clause (i) above);
                         
                    (v)  lease or similar  agreement  under  which a Seller or a
                         Subsidiary  is a  lessor  or  sublessor  of,  or  makes
                         available for use by any third party, any real property
                         owned or leased by such  Seller  or  Subsidiary  or any
                         portion of premises  otherwise  occupied by such Seller
                         or Subsidiary;
                         
                    (vi) lease or similar  agreement under which (A) a Seller or
                         a  Subsidiary  is  lessee  of,  or holds  or uses,  any
                         machinery,   equipment,   vehicle  or  other   tangible
                         personal  property  owned  by a  third  party  or (B) a
                         Seller or  Subsidiary  is a lessor or sublessor  of, or
                         makes  available  for  use  by  any  third  party,  any
                         tangible  personal  property  owned or  leased  by such
                         Seller or  Subsidiary,  in any such  case  which has an
                         annual rental obligation in excess of $10,000;
                         
                    (vii)(A)  continuing  contract  for the future  purchase  of
                         materials,  supplies or equipment  (other than purchase
                         contracts  and orders  for  inventory  in the  ordinary
                         course of business consistent with past practice),  (B)
                         management,  service,  consulting or other similar type
                         of   contract   or   (C)   advertising   agreement   or
                         arrangement,  in any  such  case  which  has an  annual
                         obligation in excess of $10,000;
                         
     (viii) material license or other agreement  relating in whole or in part to
          patents,   trademarks,   trade  names,  service  marks  or  copyrights
          (including  any license or other  agreement  under which a Seller or a
          Subsidiary  has the  right to use any of the  same  owned or held by a
          third party);
                         
     (ix) agreement  or  contract  under  which a  Seller  or a  Subsidiary  has
          borrowed or loaned any money or issued any note,  bond,  indenture  or
          other evidence of  indebtedness  or directly or indirectly  guaranteed
          (including,  without  limitation,  through  so-called  take-or-pay  or
          keepwell  agreements)  indebtedness,  liabilities  or  obligations  of
          others (other than  endorsements  for the purpose of collection in the
          ordinary course of business),  or any other note,  bond,  indenture or
          other evidence of indebtedness;
                         
     (x)  agreement  or contract  under which any other  person has  directly or
          indirectly  guaranteed  indebtedness,  liabilities or obligations of a
          Seller or a  Subsidiary  (other than  endorsements  for the purpose of
          collection in the ordinary course of business);
                          
     (xi) mortgage,  pledge, security agreement, deed of trust or other document
          granting  a Lien  (including,  but not  limited  to,  Liens  upon  any
          properties  acquired under conditional sales,  capital leases or other
          title retention or security  devices other than any original  purchase
          price  conditional sales contracts or equipment leases entered into in
          the ordinary course of business);
                         
     (xii)any  agreement  or  contract  providing  for the sale or  purchase  of
          assets in excess of $25,000,  not in the  ordinary  course of business
          consistent with past practice;
                         
     (xiii) any  agreement,  arrangement  or  understanding  (including  without
          limitation  any payables)  between any Seller or Subsidiary and any of
          their respective stockholders, creditors which are Lenders (as defined
          in the Buyer Note  Agreement) or affiliates (in each case,  other than
          the Sellers and the Subsidiaries); and
                         
     (xiv)other agreement,  contract,  lease, license,  commitment or instrument
          pursuant to which  after the Closing the Buyer will have an  aggregate
          annual liability in excess of $10,000.
               
   Except  as  disclosed  on  Schedule  4(j),   each   agreement,
contract,  lease,  license,  commitment  or  instrument  of the  Sellers and the
Subsidiaries   described  on  Schedule  4(j)  and  the  other  Schedules  hereto
(collectively,  the "Contracts") is valid, binding and in full force and effect.
Except as disclosed in Schedule 4(h) or Schedule  4(j), a Seller or a Subsidiary
has  performed all material  obligations  required to be performed by it to date
under  the  Contracts  and it is not (with or  without  the lapse of time or the
giving  of  notice,  or both) in  breach  or  default  in any  material  respect
thereunder  and,  to  the  Sellers'  knowledge,  no  other  party  to any of the
Contracts  is (with or without  the lapse of time or the  giving of  notice,  or
both) in breach or default in any material respect thereunder.
               
  (a)  Litigation;  Decrees.  Schedule 4(k) sets forth a list of
all lawsuits, claims, proceedings or investigations pending, or, to the Sellers'
knowledge,  threatened,  as of the  date of this  Agreement,  by or  against  or
affecting a Seller or a  Subsidiary  or any of the  Acquired  Assets,  which (i)
relate to or involve more than $25,000 (other than claims which are, or would be
but for retentions, deductibles, the nonpayment of premiums or other defenses by
carriers  relating to alleged acts or omissions of the insureds,  covered by the
insurance policies set forth on Schedule 4(l)), (ii) seek any injunctive relief,
or (iii) relate to the  transactions  contemplated by this Agreement.  Except as
disclosed  on  Schedule  4(k),  none of the  Sellers or the  Subsidiaries  is in
default   under  any   material   judgment,   order  or  decree  of  any  court,
administrative   agency  or  commission  or  other  governmental   authority  or
instrumentality,  domestic or foreign,  applicable  to it or any of the Acquired
Assets.
                 
 (b) Insurance.  The insurance  policies  currently  maintained
with  respect to each Seller and each  Subsidiary  and the  Acquired  Assets are
listed on Schedule  4(l).  All such  policies are in full force and effect.  The
Sellers have  heretofore made available to the Buyer true and complete copies of
all such policies.
              
   (i) Benefit  Plans.  Schedule  4(m)(i)  contains a list of all
"employee  pension  benefit  plans" (as defined in section  3(2) of the Employee
Retirement  Income  Security  Act of  1974,  as  amended  ("ERISA"))  (sometimes
referred to herein as "Pension  Plans"),  "employee  welfare  benefit plans" (as
defined in Section 3(k) of ERISA), bonus, stock option, stock purchase, deferred
compensation plans or arrangements, and other employee fringe benefit plans (all
the foregoing being herein called "Benefit  Plans")  maintained,  or contributed
to, by any Seller or  Subsidiary  for the benefit of any employees of any Seller
or Subsidiary who are employed primarily in the Acquired  Business.  The Sellers
have  delivered  to the Buyer  true,  complete  and  correct  copies of (1) each
Benefit  Plan (or,  in the case of any  unwritten  Benefit  Plans,  descriptions
thereof), (2) the most recent annual report on Form 5500 filed with the Internal
Revenue  Service  with  respect  to each  Benefit  Plan (if any such  report was
required),  (3) the most recent summary plan  description  for each Benefit Plan
for  which  such a summary  plan  description  is  required  and (4) each  trust
agreement and group annuity contract relating to any Benefit Plan.
               
  (ii) Each Benefit Plan has been  administered  in all material
respects in accordance with its terms and the applicable provisions of ERISA and
the Code.  Except as disclosed  in Schedule  4(m)(ii)-l,  all material  reports,
returns and similar  documents  with respect to the Benefit Plans required to be
filed  with  any  governmental   agency  or  distributed  to  any  Benefit  Plan
participant have been duly and timely filed or distributed.  Except as disclosed
in Schedule 4(m)(ii)-2,  there are no investigations by any governmental agency,
termination  proceedings or other claims (except claims for benefits  payable in
the normal  operation of the Benefit  Plans),  suits or  proceedings  against or
involving any Benefit Plan or asserting  any rights or claims to benefits  under
any Benefit Plan that could reasonably give rise to any material liability, and,
to the Sellers' knowledge, there are no facts that could reasonably give rise to
any material  liability in the event of any such  investigation,  claim, suit or
proceeding.
             
     (iii)  Except  as  disclosed   in  Schedule   4(m)(iii),   all
contributions  to,  and  payments  from,  the  Benefit  Plans that may have been
required to be made in accordance with the Benefit Plans have been timely made.
               
   (iv) No "prohibited  transaction"  (as defined in Section 4975
of the Code or Section 406 of ERISA) has  occurred  that  involves the assets of
any  Benefit  Plan and that could  subject the  Acquired  Business or any of its
employees,  or, to the Sellers'  knowledge,  a trustee,  administrator  or other
fiduciary of any trusts  created  under any Benefit Plan, to any material tax or
penalty on  prohibited  transactions  imposed  by  Section  4975 of ERISA or the
sanctions  imposed under Title I of ERISA.  None of the Sellers nor any trustee,
administrator or other fiduciary of any Benefit Plan nor any agent of any of the
foregoing has engaged in any  transaction  or acted or failed to act in a manner
that could subject the Acquired Business to any material liability for breach of
fiduciary duty under ERISA or any other applicable law. No liability under Title
IV of  ERISA  has  been  incurred  by the  Sellers,  the  Subsidiaries  or their
affiliates within six years prior to the date hereof that has not been satisfied
in full and no condition  exists that presents a material risk of incurring such
liability.
               
  (v) Except as disclosed in Schedule 4(m)(v), at no time within
the five years  preceding  the Closing  Date has any Seller or  Subsidiary  been
required  to  contribute  to any  "multiemployer  plan" (as  defined  in Section
4001(a)(3) of ERISA) or incurred any withdrawal liability, within the meaning of
Section 4201 of ERISA,  which  liability  has not been fully paid as of the date
hereof,  or  announced an intention  to  withdraw,  but not yet  completed  such
withdrawal, from any multiemployer plan.
                  
(vi) None of the Sellers maintains or contributes to a Pension
Plan which is subject to Section 302 of ERISA or Section 412 of the Code.
               
   (vii) With  respect to any  Benefit  Plan that is an  employee
welfare  benefit plan,  except as disclosed in Schedule  4(m)(vii),  (1) no such
Benefit Plan is funded through a welfare  benefits fund, as such term is defined
in  Section  419(e) of the Code and (2) each such  Benefit  Plan that is a group
health plan, as such term is defined in Section 5000(b)(1) of the Code, complies
with the applicable requirements of Section 498OB(f) of the Code.
                 
 (c)  Absence  of Changes or  Events.  Except as  disclosed  on
Schedule  4(n),  since  the date of the  Balance  Sheet,  there has not been any
material  adverse  change in the  assets,  financial  condition  or  results  of
operations of the Acquired  Business other than changes  relating to the economy
in general or the Acquired  Business's  industry in general and not specifically
related to the  Acquired  Business.  Since the date of the Balance  Sheet,  each
Seller has conducted its portion of the Acquired Business in the ordinary course
and in  substantially  the same manner as presently  conducted  and has made all
reasonable  efforts  consistent with past practice to preserve its relationships
with customers, suppliers and others with whom it deals, and none of the Sellers
has taken any action that,  if taken after the date hereof,  would  constitute a
material breach of any of the covenants set forth in Section 5(b).
                 
 (i) Compliance with Applicable  Laws;  Environmental  Matters.
Except as set forth in Schedule  4(o),  to the  knowledge of the  Sellers,  each
Seller and each Subsidiary is in compliance with all applicable statutes,  laws,
ordinances,  rules,  orders and  regulations  of any  governmental  authority or
instrumentality,  domestic or foreign, except where noncompliance would not have
a material  adverse  effect on the  assets,  financial  condition  or results of
operations of the Acquired  Business.  Except as set forth in Schedule  4(o), no
Seller has received any written communication from a governmental authority that
alleges that any Seller or  Subsidiary is not in  compliance,  in respect of the
Acquired Business, in all material respects, with material federal, state, local
or foreign laws, ordinances, rules and regulations.
               
   (ii) Except as set forth in Schedule 4(o), to the knowledge of
the  Sellers,  none of the  operations  or  properties  of the  Sellers  and the
Subsidiaries is the subject of any federal, state or foreign  investigation,  in
respect of the Acquired  Business,  evaluating  whether any  remedial  action is
needed to respond to a release of any  Hazardous  Substance  (as defined  below)
into the  environment,  and none of the Sellers or the Subsidiaries has received
any written  communication  from a governmental  authority that alleges that any
Seller  or  a  Subsidiary  is  not  in  compliance,  and  the  Sellers  and  the
Subsidiaries  are in  compliance,  in all material  respects,  with all federal,
state, local or foreign laws, ordinances,  codes, rules and regulations relating
to the environment  ("Environmental  Laws") in respect of the Acquired Business,
except  where  noncompliance  would not have a  material  adverse  effect on the
assets,  financial  condition or results of operations of the Acquired Business.
The Sellers and the  Subsidiaries  have filed all material  notices  required in
respect of the Acquired Business to be filed by them under any Environmental Law
indicating  past or  present  treatment,  storage  or  disposal  of a  Hazardous
Substance  or  reporting  a spill or release of a Hazardous  Substance  into the
environment.  None of the Sellers or any of the  Subsidiaries  has any  material
contingent  liabilities in respect of the Acquired  Business in connection  with
any Hazardous  Substance  that  individually  or in the  aggregate  would have a
material  adverse  effect on the  assets,  financial  condition  or  results  of
operations of the Acquired Business.  "Hazardous  Substance"  includes:  (i) any
hazardous,  toxic or dangerous  waste,  substance or material defined as such in
(or for the purposes of) the Comprehensive Environmental Response,  Compensation
and Liability Act, as amended,  and any so-called superfund or superlien law, or
any  other  Environmental  Law,  including  Environmental  Laws  relating  to or
imposing  liability or standards of conduct  concerning  any  hazardous or toxic
waste,  substance  or  material  in effect on the date of this  Agreement,  (ii)
asbestos or polychlorinated biphenyls, and (iii) any other chemical, material or
substance, exposure to which is prohibited, limited or regulated by any federal,
state, foreign or local governmental authority pursuant to any Environmental Law
or any health and safety or similar law,  code,  ordinance,  rule or regulation,
order or  decree,  and which  could  reasonably  pose a hazard to the health and
safety of workers at or users of any properties  included in the Acquired Assets
or cause damage to the environment.
                  
(d)  Employee  and  Labor  Relations.  Except  as set forth on
Schedule  4(p),  (i) there is no labor  strike,  dispute,  or work  stoppage  or
lockout actually pending, or, to the Sellers' knowledge,  threatened, against or
affecting the Acquired Business and during the past two years there has not been
any  such  action;  (ii) to the  Sellers'  knowledge,  no  union  organizational
campaign is in progress with respect to the  employees of the Acquired  Business
and no question  concerning  representation  exists  respecting  such employees;
(iii) each Seller and each Subsidiary is in compliance in all material  respects
with all laws  applicable to the Acquired  Business  respecting  employment  and
employment  practices,  terms and  conditions of employment and wages and hours,
and is not engaged in any unfair labor  practice;  (iv) there is no unfair labor
practice charge or complaint  against any Seller or any Subsidiary in connection
with the Acquired Business pending,  or, to the Sellers' knowledge,  threatened,
before the National Labor Relations Board;  (v) there is no pending,  or, to the
Sellers' knowledge, threatened, grievance that, if adversely decided, would have
a material  adverse  effect on the  assets,  financial  condition  or results of
operations  of the  Acquired  Business;  and (vi) no charges  with respect to or
relating  to the  Acquired  Business  are  pending  before the Equal  Employment
Opportunity  Commission  or any  state  or  local  agency  responsible  for  the
prevention of unlawful  employment  practices that, if adversely decided,  would
have a material adverse affect on the assets,  financial condition or results of
operations of the Acquired Business.
               
  (e) Licenses;  Permits.  Except as disclosed on Schedule 4(q),
all  material  licenses,  permits  or  authorizations  issued or  granted to the
Sellers by local,  state or federal  governmental  authorities  or agencies  and
applicable  to  the  Acquired  Business  are  validly  held  by  a  Seller  or a
Subsidiary, the Sellers and the Subsidiaries have complied with all requirements
in  connection  therewith  and the  same  will  not be  subject  to  suspension,
modification or revocation as a result of this Agreement or the  consummation of
the transactions contemplated hereby.
                 
 (f)  Inventory.  Except as set  forth in  Schedule  4(r),  all
inventory  of the  Acquired  Business is of a quality  usable and salable in the
ordinary  course  of  business,  except  for  items of  obsolete  materials  and
materials of below-standard  quality (all of which have been written down in the
Balance Sheet to  realizable  market value or for which  adequate  reserves have
been provided therein, in each case to the extent required by generally accepted
accounting   principles  as  applied  by  the  Sellers  (including  methods  and
practices)  in the  preparation  of the  Balance  Sheet),  or which have  become
obsolete in the ordinary course of business since the date of the Balance Sheet.
              
    (g)  Securities Act of 1933. The Buyer Notes being acquired by
MFI pursuant to this Agreement are being  acquired for  investment  only and not
with a view to any public distribution  thereof,  and MFI will not offer to sell
or otherwise dispose of the Buyer Notes so acquired by it in violation of any of
the registration requirements of the Securities Act of 1933.
                
5.  Covenants of the Sellers.  The Sellers  jointly and  severally  covenant and
- ------------------------  agree as follows: (a) Access. Prior to the Closing the
Sellers  will give the Buyer and its  representatives,  employees,  counsel  and
accountants  reasonable access, during normal business hours and upon reasonable
notice, to the personnel,  properties,  books and records of the Sellers and the
Subsidiaries;  provided, however, that such access does not unreasonably disrupt
the  normal  operations  of any  Seller or any  Subsidiary.  (b)  Conduct of the
Sellers.  Except  with the prior  written  consent of the Buyer or as  otherwise
expressly permitted by this Agreement, the Sellers shall not take any action, at
any time on or after the date hereof and at or prior to the Closing, that would,
or  that  could   reasonably   be  expected  to,   result  in  (i)  any  of  the
representations  and  warranties of the Sellers set forth in this Agreement that
are   qualified  as  to   materiality   becoming   untrue,   (ii)  any  of  such
representations  and warranties that are not so qualified becoming untrue in any
material  respect or (iii) any of the conditions to the purchase and sale of the
Acquired Assets set forth in Section 3 not being satisfied.  (c) Preservation of
the  Acquired  Business.  Each  Seller  will  carry  on  the  Acquired  Business
diligently  and in the  ordinary  course,  substantially  in the same  manner as
heretofore  conducted,  and keep its  retail  operations  substantially  intact,
including  its present  relationships  with  suppliers  and customers and others
having  business  relations  with it;  provided,  however,  that the Sellers may
remove  cash from the  Acquired  Business  in any manner and to any extent on or
prior to the Closing Date consistent with the Sellers'  obligation to include in
the Acquired Assets the Closing Cash Amount,  the Store Cash and the Trust Cash.
The Sellers will maintain,  at all times prior to the Closing Date, in inventory
quantities of raw materials and other supplies and materials sufficient to allow
the Buyer to continue and operate the Acquired Business, after the Closing Date,
free from any  shortage of such items  (assuming  the Buyer  causes the Acquired
Business  to continue  to  purchase  such items  after the  Closing  Date in the
ordinary course consistent with past practice).  Except with the written consent
of the Buyer,  the Sellers shall not amend in any material  respect or terminate
any of the  agreements  identified  in Schedule  3(a)(vii) or enter into any new
agreement  (other than any supply  agreement or contract,  with respect to which
the Sellers have  consulted  with the Buyer)  relating to the Acquired  Business
which,  if existing as of the date hereof,  would be required to be disclosed on
any of the  Schedules to the  representations  and  warranties of the Sellers in
Section  4 of  this  Agreement.  (d)  Confidentiality.  The  Sellers  will  keep
confidential,   and  cause  their   affiliates  and  instruct  their  and  their
affiliates'  officers,  directors,  employees and advisors to keep confidential,
all  information  concerning  the  transactions  contemplated  by this Agreement
(including as to the parties hereto) and all nonpublic  information  relating to
the Acquired Business,  except as required by law or administrative  process and
except for  information  which becomes public other than as a result of a breach
of this Section  5(d).  Notwithstanding  the  foregoing,  affiliates  of MFI who
became  parties to the Buyer Note  Agreement and holders of Buyer Notes shall be
deemed to have complied with this Section 5(d) if they comply with Section 13.12
of the Buyer Note Agreement.  (e) Insurance. The Sellers shall keep, or cause to
be kept,  all insurance  policies set forth on Schedule  4(l),  or  replacements
therefor with  reputable  firms and  providing no lesser  coverage (in amount or
scope),  in full force and effect  through  the close of business on the Closing
Date. (f) Other  Transactions.  Prior to the Closing,  none of the Sellers,  the
Subsidiaries  nor  any  other  affiliate  of  the  Sellers  shall,  directly  or
indirectly,  encourage,  solicit,  initiate or  participate  in  discussions  or
negotiations with any corporation, partnership, person, or other entity or group
(other than the Buyer and its  representatives)  concerning any merger,  sale of
securities,  sale of  substantial  assets or similar  transaction  involving the
Sellers  and the  Subsidiaries.  In the event that any Seller or any  Subsidiary
receives an offer  relating to any such  transaction,  the Sellers will promptly
notify the Buyer of such  proposal.  

6.  Representations  and  Warranties of the
Buyer and  Capricorn.  The Buyer and  Capricorn  jointly  and  severally  hereby
represent and warrant to the Sellers as follows:  (a) Authority.  The Buyer is a
corporation  and Capricorn is a limited  partnership,  duly  organized,  validly
existing and in good standing under the laws of the State of Delaware. The Buyer
has all requisite corporate, and Capricorn has all requisite partnership,  power
and  authority  to enter into this  Agreement  and the Other  Agreements  and to
consummate the transactions  contemplated  hereby and thereby.  All corporate or
partnership  acts and  other  proceedings  required  to be taken by the Buyer or
Capricorn to authorize the execution, delivery and performance of this Agreement
and the Other Agreements and the  consummation of the transactions  contemplated
hereby and thereby have been duly and properly  taken.  This  Agreement has been
duly executed and  delivered by the Buyer and Capricorn and  constitutes a valid
and binding obligation of the Buyer and Capricorn, enforceable against the Buyer
and Capricorn in accordance  with its terms.  When executed and delivered at the
Closing,  the Other  Agreements will be duly executed and delivered by the Buyer
and will constitute its valid and binding obligation,  enforceable against it in
accordance  with their terms.  The execution and delivery of this  Agreement and
the  Other   Agreements  do  not,  and  the  consummation  of  the  transactions
contemplated hereby and thereby and compliance with the terms hereof and thereof
will not,  conflict  with,  or result in any  violation  of or default  (with or
without  notice  or lapse of time,  or both)  under,  or give rise to a right of
termination,  cancellation or  acceleration of any obligation,  or result in the
creation  of any Lien  upon any of the  properties  or  assets  of the  Buyer or
Capricorn under, any provision of (i) the General Corporation Law or the Revised
Uniform Limited  Partnership Act of the State of Delaware,  (ii) the Certificate
of  Incorporation  or  By-laws  of the  Buyer or the  Partnership  Agreement  of
Capricorn,  (iii) any material note, bond, mortgage,  indenture,  deed of trust,
license,  lease,  contract,  commitment  or  agreement  to  which  the  Buyer or
Capricorn is a party or by which any of its  properties  are bound,  or (iv) any
judgment,  order,  or decree,  or  material  statute,  law,  ordinance,  rule or
regulation  applicable to the Buyer or Capricorn or their respective  properties
or assets,  other than, in the case of clause (iii) above,  any such  conflicts,
violations,  defaults,  rights or Liens that  individually  or in the  aggregate
would not have a material adverse effect on the assets,  financial  condition or
results of operations of the Buyer or Capricorn. No material consent,  approval,
license,  permit,  order or authorization  of, or  registration,  declaration or
filing  with,   any  court,   administrative   agency  or  commission  or  other
governmental  authority or instrumentality,  domestic or foreign, is required to
be obtained or made by or with respect to the Buyer or  Capricorn in  connection
with the  execution and delivery of this  Agreement and the Other  Agreements or
the  consummation  by the Buyer or  Capricorn of the  transactions  contemplated
hereby and thereby,  other than  compliance  with and filings under the HSR Act.
(b)  Actions  and  Proceedings,  etc.  There are no (i)  outstanding  judgments,
orders,  writs,  injunctions  or decrees of any  court,  governmental  agency or
arbitration  tribunal  against  the Buyer or  Capricorn  which  have a  material
adverse  effect on the  ability  of the Buyer or  Capricorn  to  consummate  the
transactions  contemplated  hereby  or (ii)  actions,  suits,  claims  or legal,
administrative or arbitration  proceedings or investigations  pending or, to the
best  knowledge  of the  Buyer or  Capricorn,  threatened  against  the Buyer or
Capricorn,  which are likely to have a material adverse effect on the ability of
the Buyer or Capricorn to consummate the transactions  contemplated  hereby. (c)
Securities  Act of 1933.  The  Subsidiary  Shares  being  purchased by the Buyer
pursuant to this Agreement are being acquired for investment only and not with a
view to any public distribution thereof, and the Buyer will not offer to sell or
otherwise dispose of the Subsidiary Shares so acquired by it in violation of any
of the  registration  requirements  of the Securities Act of 1933 and applicable
state  securities or "blue sky" laws. (d)  Availability of Funds.  The Buyer and
Capricorn  have no current  reason to believe  that the  financing  necessary to
consummate the transactions contemplated by this Agreement, the License Purchase
Agreement and the OCC/HSC  Agreement will not be available on a timely basis for
the  transactions  contemplated by this  Agreement.  The Buyer estimates that it
will require  approximately  $15,000,000 in financing for purposes of payment by
the Buyer of the cash portion of the Purchase  Price and the cash portion of the
purchase  price to be payable  under the  OCC/HSC  Agreement.  Capricorn  hereby
commits to provide or obtain all such  financing  within 30 days  following  the
execution  and delivery of this  Agreement.  (e) Status of Buyer.  The Buyer was
incorporated  on February 13, 1996.  The Buyer has engaged in no business  other
than in connection with its  organization and the negotiation of this Agreement,
the OCC/HSC Agreement and the Other Agreements  (collectively,  the "Transaction
Documents")  and  has no  material  liabilities  or  obligations  of any  nature
(whether accrued, absolute,  contingent,  unasserted or otherwise), except those
set forth in the Transaction  Documents and obligations to pay fees and expenses
incurred in  connection  therewith  which as of the date of this  Agreement  are
estimated  to not exceed  $1,900,000.  True and  correct  copies of the  Buyer's
Certificate of Incorporation and By-laws,  in the form they will be in effect on
the Closing Date, have been furnished to MFI. (f) OCC/HSC Agreement. The OCC/HSC
Agreement includes,  or incorporates by reference,  all of the agreements of the
parties thereto with respect to the transactions  referred to therein. The Buyer
will not waive or amend any provision of the OCC/HSC Agreement without the prior
written  consent of MFI, which consent shall not be unreasonably  withheld.  (g)
Management  Incentives.  The Buyer will offer existing MFI management employment
agreements  and up to 15% of the equity of the Buyer,  such equity to be offered
in the form of options with 5% vesting over time with no  performance  minimums,
5% vesting over time with performance  criteria based on the "management  case",
and up to 5% for value obtained in excess of the  "management  case." All of the
management  options  will  be  subject  to  customary  antidilution   adjustment
provisions.  (h) Pro Forma  Balance  Sheet of Buyer.  Attached as Schedule  6(h)
hereto is an  unaudited  pro  forma  balance  sheet of the Buyer  which has been
presented as if the transactions  contemplated by this Agreement and the OCC/HSC
Agreement are  consummated as of August 31, 1996 based on the  assumptions  that
(i) various actual and estimated  information received from MFI and Chocamerican
accurately reflects the assets and liabilities to be transferred to the Buyer at
the closings under this Agreement and the OCC/HSC Agreement and (ii) transaction
costs  payable  by  the  Buyer  in  connection  with  such  transactions   equal
$1,900,000.

 7.  Covenants of the Buyer and  Capricorn.  The Buyer and Capricorn
jointly  and  severally  covenant  and  agree  as  follows:  (a)  Covenants  and
Agreements  of the Buyer in the  OCC/HSC  Agreement.  The Buyer will  observe or
perform each term, covenant,  condition and agreement on its part to be observed
or  performed   contained   in  the  OCC/HSC   Agreement.   (b)  No   Additional
Representations.  The Buyer and Capricorn  acknowledge that none of the Sellers,
the  Subsidiaries or any other person has made any  representation  or warranty,
expressed or implied,  as to the  accuracy or  completeness  of any  information
regarding any Seller,  the  Subsidiaries,  the Acquired  Business,  the Acquired
Assets or Assumed Liabilities,  except as expressly set forth in this Agreement,
the Schedules hereto or any certificate delivered by the Sellers at the Closing,
and none of the Sellers,  the  Subsidiaries  or any other person will have or be
subject to any  liability  to the Buyer or any other person  resulting  from the
distribution to the Buyer, or the Buyer's use of, any such  information,  except
as  expressly  set  forth in this  Agreement.  (c)  Confidentiality.  Except  as
contemplated by this Agreement,  the Buyer and Capricorn will keep confidential,
and  cause  its  affiliates  and  instruct  its  and its  affiliates'  officers,
directors,   employees  and  advisors  to  keep   confidential,   all  nonpublic
information  relating to the Sellers, the Subsidiaries or the Acquired Business,
except as required by law or  administrative  process and except for information
which  becomes  public other than as a result of a breach of this Section  7(c);
provided,  however,  that the  obligations of the Buyer and Capricorn under this
Section  7(c) shall  terminate,  with  respect  to  information  concerning  the
Acquired  Business  (but  not  with  respect  to  other  information)  upon  any
occurrence  of the  Closing.  (d)  Conduct of the Buyer.  Except  with the prior
written consent of the Sellers, the Buyer shall not take any action, at any time
on or after the date hereof and at or prior to the Closing,  that would, or that
could  reasonably be expected to, result in (i) any of the  representations  and
warranties  of the Buyer set forth in this  Agreement  that are  qualified as to
materiality  becoming untrue,  (ii) any of such  representations  and warranties
that are not so qualified  becoming untrue in any material  respect or (iii) any
of the  conditions to the purchase and sale of the Acquired  Assets set forth in
Section 3 not being satisfied.  8. Mutual  Covenants.  Each of the Sellers,  the
Buyer and Capricorn covenants and agrees as follows:  (a) Best Efforts.  Subject
to the terms and  conditions  of this  Agreement,  each  party will use its best
efforts  to cause the  Closing to occur.  The Buyer  acknowledges  that  certain
consents to the transactions contemplated by this Agreement may be required from
third parties and that such consents have not been obtained. Except with respect
to liabilities which constitute Excluded Liabilities,  the Buyer agrees that the
Sellers shall not have any  liability  whatsoever to the Buyer arising out of or
relating  to the  failure  to  obtain  any  consents  that  may be  required  in
connection  with the  transactions  contemplated by this Agreement or because of
the  termination of any contract as a result  thereof.  The Buyer further agrees
that no  representation,  warranty or covenant of the Sellers  contained  herein
shall be  breached  or deemed  breached as a result of (i) the failure to obtain
any such  consent or as a result of any such  termination  or (ii) any  lawsuit,
action,  claim,  proceeding  or  investigation  commenced or threatened by or on
behalf of any  persons  arising  out of or relating to the failure to obtain any
such consent or any such termination.  The Sellers and the Buyer shall use their
best  efforts  to,  and shall  cooperate  with  each  other to obtain as soon as
practicable, the consent, approval or waiver, in form reasonably satisfactory to
the Sellers and the Buyer, from any person whose consent,  approval or waiver is
necessary to assign or transfer any Acquired  Asset to the Buyer or otherwise to
satisfy the  conditions set forth in Sections  3(a)(vii) and  3(b)(vii),  and to
remove the Sellers and their  affiliates as primary obligors or guarantors under
the  leases  of the  stores  included  in the  Acquired  Assets  (the  "Acquired
Leases").  It is  understood  and agreed that such best efforts and  cooperation
shall not  include any  requirement  of the Sellers or the Buyer or any of their
respective  affiliates  to expend  money,  commence or defend any  litigation or
offer or grant any  accommodation  (financial  or  otherwise) to any third party
(except  to the  extent  the  payment  of a fee to or the  reimbursement  of the
expenses of any landlord under any Acquired Lease is  specifically  contemplated
by such Acquired Lease or, if not so contemplated,  is reasonably  comparable to
those so contemplated, in which cases the Buyer shall pay all such amounts). The
covenants  contained in this Section 8(a) shall continue after the Closing Date.
(b) Cooperation.  The Buyer and MFI shall cooperate with each other for a period
of 90 days after the Closing to ensure the orderly  transition  of the  Acquired
Assets  from the  Sellers to the Buyer and to  minimize  any  disruption  to the
respective  businesses  of the Sellers and the Buyer that might  result from the
transactions  contemplated hereby. (c) Publicity.  MFI and the Buyer agree that,
from the date hereof through the Closing Date, no public release or announcement
concerning the transactions  contemplated hereby shall be issued by either party
without the prior consent of the other party, and, to the extent  practical,  of
each person named therein  (which consent shall not be  unreasonably  withheld),
except as such release or  announcement  may be required by any  franchising  or
other law or the rules or regulations of any United States or foreign securities
exchange,  in which case the party required to make the release or  announcement
shall  allow the other  party  reasonable  time to  comment  on such  release or
announcement in advance of such issuance.  (d) Antitrust  Notification.  Each of
the Sellers and the Buyer (and their  respective  ultimate parent entities) will
as  promptly  as  practicable,  but in no event  later than five  business  days
following  the execution  and delivery of this  Agreement,  file with the United
States Federal Trade Commission (the "FTC") and the United States  Department of
Justice (the "DOJ") the notification  and report form, if any,  required for the
transactions  contemplated hereby and any supplemental  information requested in
connection  therewith  pursuant to the HSR Act. Any such notification and report
form and  supplemental  information  will be in substantial  compliance with the
requirements of the HSR Act. Each of the Sellers,  the Buyer and Capricorn shall
furnish to the other such necessary information and reasonable assistance as the
other may request in connection with its preparation of any filing or submission
which is necessary  under the HSR Act. The Sellers and the Buyer shall keep each
other  apprised  of the status of any  communications  with,  and  inquiries  or
requests for additional  information  from, the FTC and the DOJ and shall comply
promptly  with any such inquiry or request.  Each of the Sellers,  the Buyer and
Capricorn  will use its best efforts to obtain any clearance  required under the
HSR Act for the  purchase and sale of the Acquired  Assets;  provided,  however,
that such best efforts obligation shall not require the Buyer to restructure any
of the  transactions  contemplated  by,  or to  divest  any of the  assets to be
acquired pursuant to, either this Agreement,  the License Purchase  Agreement or
the OCC/HSC  Agreement.  (i) Records.  On the Closing  Date,  the Sellers  shall
deliver  or  cause  to be  delivered  to  the  Buyer  all  original  agreements,
documents, books, records and files (collectively, "Records"), in the possession
of the  Sellers  relating  to the  Acquired  Business  of the  Sellers  and  the
Subsidiaries, subject to the following exceptions: (A) The Buyer recognizes that
certain Records may contain incidental  information  relating to the Sellers and
the  Subsidiaries  or may relate  primarily to Excluded  Assets and/or  Excluded
Liabilities,  and that the  Sellers may retain  such  Records and shall  provide
copies of the relevant portions thereof to the Buyer; (B) The Sellers may retain
all Records relating to the sale of the Acquired Assets, including bids received
from other  parties and  analyses  relating to the  Acquired  Business;  (C) The
Sellers may retain any Tax Returns.  The Buyer shall be provided  with copies of
such Tax Returns only to the extent that they relate to the Acquired Business or
the Acquired Assets or the Buyer's obligations under this Agreement. The Sellers
shall not dispose of or destroy such records without first offering to turn over
possession  thereof to the Buyer (at the Buyer's  expense) by written  notice to
the Buyer at least 30 days prior to the  proposed  date of such  disposition  or
destruction;  and (D) the Sellers shall retain their respective corporate record
books and stock records containing their certificates of incorporation,  bylaws,
minutes of the  meetings of the  board(s) of  directors  and  stockholders,  and
similar corporate governance documents.  (ii) After the Closing, upon reasonable
written  notice,  the  Buyer and the  Sellers  agree to  furnish  or cause to be
furnished  to each  other  and their  representatives,  employees,  counsel  and
accountants  access,  during normal business hours,  access to such  information
(including Records pertinent to the Acquired  Business) and assistance  relating
to the Acquired Business as is reasonably  necessary for financial reporting and
accounting matters, the preparation and filing of any Tax Returns or the defense
of any Tax claim or  assessment;  provided,  however,  that such access does not
unreasonably  disrupt the normal  operations  of the  Sellers,  the Buyer or the
Acquired Business. (e) Supplemental Disclosure. Prior to the Closing, each party
shall  supplement  or  amend  its  Schedules  provided  in  connection  with its
representations  and  warranties  in this  Agreement to include any  information
hereafter  obtained  which would have been required to be set forth or described
in any  such  Schedule  had it been  existing  or  known  as of the date of this
Agreement  or  which  is  necessary  to  complete  or  correct  such   Schedule.
Notwithstanding the foregoing,  for purposes of determining the accuracy of such
representations  and warranties for purposes of (x) Sections 3(a)(i) and 3(b)(i)
or (y)  Sections  11(b)(i)  and  11(c)(i),  such  Schedules  shall be  deemed to
include,  respectively,  (x) only that information contained therein on the date
of this  Agreement  or (y) all  information  contained  in such  Schedules as so
supplemented or amended.  (f) 338 Elections.With  respect to the purchase by the
Buyer of all of the  Subsidiary  Shares  held by the  Sellers,  (i) if the Buyer
requests,  the Sellers  agree to join with the Buyer in making  elections  under
either or both of Sections 338(g) and 338(h)(10) of the Code (and any comparable
election  under  state  or  local  tax  law)  for any of the  Subsidiaries  (the
"Election"),  (ii) the Sellers and the Buyer shall,  as promptly as  practicable
following the Closing,  cooperate with each other to take all actions  necessary
and appropriate (including filing such forms, returns, elections,  schedules and
other documents as may be required) to effect and preserve  timely  Elections in
accordance  with the  provisions of the Treasury  Regulation  or any  comparable
provision of state or local tax law) or any successor provisions,  and (iii) the
Sellers and the Buyer shall  report the purchase by the Buyer of stock of any of
the  Subsidiaries  consistent  with the Election (and any  comparable  elections
under state or local tax law) and shall take no position to the contrary thereto
in any Tax Return,  any proceeding before any taxing authority or otherwise.  In
connection  with an Election,  the Buyer shall  determine the  Aggregate  Deemed
Sales  Price  (as  defined  under  applicable  Treasury   Regulations)  and  the
allocation  of such  Aggregate  Deemed  Sales  Price  among  the  assets  of the
Subsidiaries,  as the case may be. Such allocation of the Aggregate Deemed Sales
Price  shall  be made in  accordance  with  Section  338(b)  of the Code and any
applicable Treasury Regulations. The Sellers and the Buyer (i) shall be bound by
such  allocation for purposes of determining  any Taxes,  (ii) shall prepare and
file  all Tax  Returns  to be  filed  with  any  taxing  authority  in a  manner
consistent with such allocation,  and (iii) shall take no position  inconsistent
with such  allocation  in any Tax  Return,  any  proceeding  before  any  taxing
authority or  otherwise.  In the event that such  allocation  is disputed by any
taxing  authority,  the party  receiving  notice of such dispute shall  promptly
notify the other party concerning resolution of such dispute. To the extent that
the Purchase  Price is adjusted by reason of any payment under this Agreement or
otherwise,  (i) the  Aggregate  Deemed  Sales Price shall be adjusted to reflect
such  change,  (ii) the  provisions  of this  Section  8(g) shall be followed in
redetermining  the allocation of the Aggregate Deemed Sales Price, and (iii) the
parties to this Agreement  will, to the extent required by law, file amended Tax
Returns consistent with such revised allocation.  Notwithstanding the foregoing,
any  such  Election  shall be made in a manner  consistent  with the  Allocation
Schedule as provided for in Section 1(f).

 9. Employee and Related  Matters.  (a)
Employment  Offers.  The Buyer and the Sellers  agree that all  employees of the
Sellers employed on the Closing Date  (collectively,  the "Employees")  shall be
offered  employment  with  the  Buyer  on terms  consistent  with  the  Sellers'
compensation  and employee  benefits  standards as in effect at the Closing Date
and giving such employees  service credit for their terms of employment with the
Sellers (all such employees who accept such  employment  offers are  hereinafter
referred to as  "Continued  Employees").  The Buyer agrees that each  employment
offer to an  Employee  shall be  conditioned  upon the waiver in writing by each
such  employee of any right of such  employee to severance  payments from any of
the Sellers or their  affiliates and after the Closing the Buyer shall indemnify
and hold harmless the Sellers and their  affiliates  from any claims by any such
employee with respect thereto.  Notwithstanding the foregoing,  it is understood
that  nothing  in this  Agreement  shall  prohibit  or  restrict  the Buyer from
terminating Continued Employees, changing compensation levels or other terms and
conditions of employment (other than service credit for past employment with the
Sellers) subsequent to the Closing Date. (b) Employee Withholding and Reporting.
The Sellers shall transfer to the Buyer any records (including,  but not limited
to,  Forms W-4 and  Employee  Withholding  Allowance  Certificates)  relating to
withholding  and  payment of income and  employment  taxes  (federal,  state and
local) and FICA taxes with respect to wages paid by the Sellers  during the 1996
calendar year to any employees  retained by the Buyer.  The Buyer shall,  to the
extent  permitted by applicable law, provide such employees with Forms W-2, Wage
and Tax  Statements for the 1996 calendar year setting forth the wages and taxes
withheld  with  respect  to such  employees  for the 1996  calendar  year by the
Sellers and the Buyer as predecessor and successor employers,  respectively. The
Buyer and the Sellers shall also comply with the filing  requirements  set forth
in Revenue Procedure 84-77, 1984-2 C.B. 753, to implement this Section 9(b). (c)
Nothing in this  Section 9,  express or implied,  is intended to confer or shall
confer upon any of the Sellers'  employees,  former  employees or any  Continued
Employee  any rights or  remedies of any nature or kind  whatsoever  under or by
reason  of  this  Agreement,   including,  without  limitation,  any  rights  of
employment. 

10. Further Assurances.  From time to time, as and when requested by
either party hereto,  the other party shall execute and deliver,  or cause to be
executed and delivered,  all such documents and  instruments  and shall take, or
cause to be taken all such  further or other  actions,  as such other  party may
reasonably   deem  necessary  or  desirable  to  consummate   the   transactions
contemplated by this Agreement.  (i) Indemnification.  Tax Indemnification.  MFI
agrees to  indemnify  the Buyer,  its  affiliates  and each of their  respective
officers, directors,  employees and agents and hold them harmless from any loss,
liability,  claim,  damage  or  expense  (including  reasonable  legal  fees and
expenses)  (collectively,  "Loss")  suffered or incurred by any such indemnified
party  arising from Taxes  applicable  to the Acquired  Business or the Acquired
Assets, in each case attributable to taxable years or periods ending at the time
of or prior to the Closing and, with respect to any Straddle Period, the portion
of such Straddle Period ending at the time of the Closing,  except to the extent
that such Taxes  constitute  "Accrued  expenses" for purposes of determining the
Working  Capital  Amount.  In addition,  MFI agrees to indemnify the Buyer,  its
affiliates  and each of their  respective  officers,  directors,  employees  and
agents  and  hold  them  harmless  from  any Loss  for  Taxes  arising  from any
Subsidiary's  membership in an "affiliated group" (as defined in Section 1504 of
the Code) prior to the Closing Date under Treasury  Regulations Section 1.1502-6
(or  similar  provisions  of state,  local or foreign  law) as a  transferee  or
successor,  by contract or law.  The Buyer shall be liable for and shall pay and
shall  indemnify  the Sellers,  their  affiliates  and each of their  respective
officers,  directors,  employees  and  agents  for all Taxes  applicable  to the
Acquired  Business or the Acquired  Assets that (x) are  attributable to taxable
years or periods beginning immediately after the Closing or, with respect to any
Straddle Period, the portion of such Straddle Period beginning immediately after
the  Closing,  or (y)  which  constitute  "Accrued  expenses"  for  purposes  of
determining the Working Capital Amount.  For purposes of this Section 11(a), any
Straddle  Period  shall be  treated on a  "closing  of the  books"  basis as two
partial  periods,  one ending at the time of the Closing and the other beginning
immediately after the Closing;  provided,  however, that Taxes (such as property
Taxes)  imposed on a periodic basis shall be allocated pro rata on a daily basis
in accordance  with the principles  under Section 164(d) of the Code.  "Straddle
Period" means any taxable year or period  beginning  before and ending after the
Closing.  (ii)  Notwithstanding  paragraph  (i),  any sales Tax,  use Tax,  real
property   transfer  or  gains  Tax,   documentary  stamp  Tax  or  similar  Tax
attributable  to the sale or transfer of the  Acquired  Business or the Acquired
Assets shall be paid by MFI. The Buyer and the Sellers  agree timely to sign and
deliver  such  certificates  or  forms as may be  necessary  or  appropriate  to
establish  an exemption  from (or  otherwise  reduce),  or file Tax Returns with
respect  to,  such  Taxes.  (iii) MFI or the  Buyer,  as the case may be,  shall
provide prompt  reimbursement  for any Tax paid by one party all or a portion of
which is the  responsibility  of the other party in accordance with the terms of
this Section 11(a); provided, however, that any claim for reimbursement asserted
against MFI shall be limited to an offset of the unpaid portions, if any, of the
MFI Series 2 Notes as provided in Section 11(g).  Within a reasonable time prior
to the payment of any said Tax,  the party  paying such Tax shall give notice to
the other party of the Tax payable and the  portion  which is the  liability  of
each party,  although failure to do so will not relieve the other party from its
liability  hereunder except to the extent the  indemnifying  party is materially
adversely  affected  thereby.  (iv) The Buyer (or MFI, as the case may be) shall
promptly notify MFI (or the Buyer, as the case may be) in writing,  upon receipt
by the Buyer (or MFI, as the case may be) or any of its (or their) affiliates of
notice of any pending or threatened federal, state, local or foreign Tax audits,
examinations  or assessments  which may affect the Tax liabilities for which MFI
(or the Buyer,  as the case may be) would be required to indemnify the Buyer (or
MFI,  as the case may be)  pursuant  to  paragraph  (i) of this  Section  11(a),
although  failure to do so will not relieve  MFI (or the Buyer,  as the case may
be) from its liability hereunder, except to the extent MFI (or the Buyer, as the
case may be) is materially  adversely affected thereby. MFI shall have the right
to control  any Tax audit or  administrative  or court  proceeding  relating  to
taxable  periods  ending at the time of or  before  the  Closing,  and to employ
counsel of their  choice at their  expense;  provided,  however,  that the Buyer
shall be entitled to  participate at its own expense in (but shall have no right
to control)  any Tax Audit or  administrative  or court  proceeding  relating to
taxable  periods  ending at the time of or before the Closing to the extent that
its interest could be materially adversely affected. In the case of the Straddle
Period,  MFI shall be entitled to participate at its expense in (but,  except as
provided below,  shall have no right to control) any Tax audit or administrative
or court  proceeding  relating in whole or in part to Taxes  attributable to the
portion of such Straddle  Period ending at the time of the Closing and, with the
written consent of the Buyer,  and at MFI's sole expense,  may assume the entire
control of such audit or proceeding. Neither the Buyer nor any of its affiliates
may settle any Tax claim for any taxable year or period  ending at or before the
time of the  Closing  or for any  Straddle  Period  which may be the  subject of
indemnification  by MFI under  paragraph  (i) of this Section  11(a) without the
prior written  consent of MFI, which consent may not be  unreasonably  withheld.
(v) After the  Closing,  each of MFI and the Buyer  shall (and shall cause their
respective  affiliates  to):  (1) assist the other  party in  preparing  any Tax
Returns which such other party is  responsible  for  preparing  and filing;  (2)
cooperate  fully in  preparing  for any  audits  of,  or  disputes  with  taxing
authorities regarding,  any Tax Returns relating to the Acquired Business or the
Acquired Assets;  (3) make available to the other and to any taxing authority as
reasonably  requested all information,  records, and documents relating to Taxes
relating to the Acquired  Business or the Acquired  Assets;  (4) provide  timely
notice to the other in  writing  of any  pending  or  threatened  Tax  audits or
assessments relating to the Acquired Business or the Acquired Assets for taxable
periods for which the other may have a liability  under this Section 11(a);  and
(5) furnish the other with copies of all correspondence received from any taxing
authority in connection  with any Tax audit or information  request with respect
to any such taxable period. (i) MFI shall have no right of contribution  against
the Subsidiaries in respect of any indemnification obligation under this Section
11(a). (b) Other  Indemnification by MFI. MFI agrees to indemnify the Buyer, its
affiliates  and each of their  respective  officers,  directors,  employees  and
agents and hold them  harmless  from any Loss  suffered  or incurred by any such
indemnified  party  (other than any  relating  to Taxes for which the  exclusive
indemnification provisions are set forth in Section 11(a)) to the extent arising
from: (i) any breach of any  representation or warranty of the Sellers contained
in this Agreement or in any Schedule, certificate,  instrument or other document
delivered  pursuant hereto or thereto  (respectively,  the "Related  Documents")
(regardless  of  whether  such  breach is  related  to any  Assumed  Liability);
provided  that,  for purposes of  determining  the occurrence of a breach of any
representation  or warranty of the Sellers in connection with any claim made for
indemnification  under this Section 11(b), as well as for determining the amount
of any Losses  arising  therefrom,  (A) the  "material  adverse  change" and the
"material  adverse effect"  qualifiers shall be disregarded  except in the third
line  of  Section  4(n)  and  the  sixth  line of  Section  4(o)(i)  and (B) the
"material" qualifier shall be disregarded in Section 4(e)(ii),  in the 15th line
of Section  4(g), in the seventh,  11th and 14th lines of the last  paragraph of
Section  4(j),  in the 15th line of  Section  4(n),  in the 12th line of Section
4(o)(i)  (immediately  preceding  the word  "federal"),  and in the 24th line of
Section  4(o)(ii);  (ii) any breach of any covenant of the Sellers  contained in
this Agreement  requiring  performance after the Closing Date; (iii) any payment
made by the Buyer or any  subsidiary  thereof on or after the Closing Date under
the Agreement between MFI and Stephens  Franchise  Finance,  Inc. dated July 10,
1991 and the schedules and exhibits thereto (the "Stephens Agreement");  or (iv)
any  Excluded  Liabilities;  provided,  however,  that  MFI  shall  not have any
liability to the Buyer under  clauses (i) and (ii) above unless the aggregate of
all Losses relating thereto for which MFI would, but for this proviso, be liable
exceeds on a cumulative  basis an amount equal to $66,667,  and then only to the
extent of any such excess;  provided further,  however,  that MFI shall not have
any liability  under clauses (i) and (ii) above for any  individual  items where
the Loss relating  thereto is less than $6,000,  but individual  items where the
Loss  relating  thereto  is less  than  $6,000  and more  than  $1,000  shall be
aggregated  solely for  purposes  of the first  proviso to this  Section  11(b);
provided  further,  however,  that MFI shall not have any liability under clause
(i)  above  for any  breach  of a  representation  or  warranty  of the  Sellers
contained  in  this  Agreement  or in  any of the  Related  Documents  delivered
pursuant  hereto or thereto if the Buyer or  Capricorn  had actual  knowledge of
such breach at the time of the Closing (it being agreed that the burden of proof
of such actual knowledge shall be on MFI); provided further,  however,  that MFI
shall not have any liability under Section 11(b)(i),  (ii) or (iv) to the extent
the liability or obligation arises as a result of any action taken or omitted to
be taken by the Buyer or any of its affiliates;  and provided further,  however,
that the  aggregate  amount  required to be paid by MFI  pursuant to (x) Section
11(b)(i),  (ii) or (iii)  (other than due to a breach of the  Sellers'  covenant
with  respect to  confidentiality  set forth in Section  5(d))  shall not exceed
$2,000,000 or (y) Section 11(b)(iii) shall not exceed $200,000,  it being agreed
and understood that the limitation to apply to amounts required to be paid under
Section  11(b)(iv) or under  Section  11(b)(ii) due to a breach of the aforesaid
confidentiality  covenant  shall be the maximum  purchase  price received by the
Sellers pursuant to this Agreement.  (a) Indemnification by the Buyer. The Buyer
shall  indemnify  MFI, its  affiliates  and each of their  respective  officers,
directors,  employees  and agents  against and hold them  harmless from any Loss
suffered or incurred by any such  indemnified  party (other than any relating to
Taxes  for  which  the  exclusive  indemnification  provisions  are set forth in
paragraph (a) of this Section 11) to the extent  arising from: (i) any breach of
any  representation  or warranty  of the Buyer or  Capricorn  contained  in this
Agreement or in any Related Document  delivered pursuant hereto or thereto or in
connection  herewith;  (ii) any breach of any covenant of the Buyer contained in
this  Agreement  requiring  performance  after the  Closing  Date;  or (iii) any
Assumed  Liabilities  or any  guarantees of any Assumed  Liabilities;  provided,
however, that the indemnification baskets and cap from Section 11(b) shall apply
to the Buyer's  indemnification  obligations  under Section 11(c)(i) or (ii) and
the Buyer shall not have any liability  under clause (i) above for any breach of
a representation  or warranty of the Buyer contained in this Agreement or in any
Related Document  delivered pursuant hereto or thereto if the Sellers had actual
knowledge  of such breach at the time of the  Closing (it being  agreed that the
burden of proof of such actual knowledge shall be on the Buyer).  (a) Losses Net
of Insurance, etc. The amount of any loss, liability,  claim, damage, expense or
Tax for which  indemnification  is  provided  under this  Section 11 (other than
Section  11(b)(iii)) shall be net of any amounts recovered or recoverable by the
indemnified party under insurance policies with respect to such loss, liability,
claim, damage,  expense or Tax and shall be (i) increased to take account of any
net Tax cost  incurred  by the  indemnified  party  arising  from the receipt of
indemnity  payments hereunder (grossed up for such increase) and (ii) reduced to
take account of any net Tax benefit  realized by the  indemnified  party arising
from the  incurrence  or  payment of any such loss,  liability,  claim,  damage,
expense or Tax. In computing the amount of any such Tax cost or Tax benefit, the
indemnified party shall be deemed to recognize all other items of income,  gain,
loss,  deduction or credit before  recognizing any item arising from the receipt
of  any  indemnity  payment  hereunder  or  the  incurrence  or  payment  of any
indemnified  loss,  liability,  claim,  damage,  expense or Tax.  Any  indemnity
payment under this  Agreement  shall be treated as an adjustment to the Adjusted
Purchase  Price,  for Tax purposes,  unless a final  determination  (which shall
include the  execution of a Form 870-AD or  successor  form) with respect to the
indemnified  party or any of its  affiliates  causes any such  payment not to be
treated as an  adjustment  to the Adjusted  Purchase  Price,  for United  States
federal income Tax purposes. (b) Termination of Indemnification. The obligations
to indemnify and hold harmless a party  hereto,  (i) pursuant to Section  11(a),
shall terminate at the time the applicable  statutes of limitations with respect
to the Tax  liabilities  in  question  expire  (giving  effect to any  extension
thereof);  (ii)  pursuant to Sections  11(b)(i)  and (ii) and 11(c)(i) and (ii),
shall  terminate  on the date that is 18 months  after the Closing  Date;  (iii)
pursuant to Section  11(b)(iii),  shall terminate on the earlier to occur of the
scheduled  maturity  of the MFI  Series 1 Notes and such time,  if ever,  as the
Buyer or a  subsidiary  shall have  received  an  aggregate  amount of  payments
pursuant to Section 11(b)(iii) equal to $200,000;  and (iv) pursuant to Sections
11(b)(iv) and 11(c)(iii) shall survive  indefinitely;  provided,  however,  that
such obligations to indemnify and hold harmless shall not terminate with respect
to any item as to which the person to be indemnified or the related party hereto
shall have,  before the expiration of the applicable  period,  previously made a
claim by  delivering a notice to the  indemnifying  party  stating in reasonable
detail the basis of such claim and, in the case of a claim  arising from a third
party claim,  suit,  action or  proceeding,  stating that the claim has actually
been  asserted and including a copy of such claim if in writing or the pleadings
relating  to such  suit,  action  or  proceeding.  (c)  Procedures  Relating  to
Indemnification  (Other  than  under  Section  11(a).  In order for a party (the
"indemnified  party") to be entitled to any  indemnification  provided for under
this Agreement  (other than under Section 11(a) in respect of, arising out of or
involving a claim or demand made by any person, firm,  governmental authority or
corporation  against  the  indemnified  party  (a  "Third  Party  Claim"),  such
indemnified  party  must  notify  the  indemnifying  party  in  writing,  and in
reasonable  detail,  of the Third  Party  Claim  within 10  business  days after
receipt by such  indemnified  party of written  notice of the Third Party Claim;
provided,  however,  that failure to give such notification shall not affect the
indemnification  provided  hereunder except to the extent the indemnifying party
shall have been actually prejudiced as a result of such failure. Thereafter, the
indemnified party shall deliver to the indemnifying  party, within five business
days after the indemnified  party's receipt  thereof,  copies of all notices and
documents (including court papers) received by the indemnified party relating to
the Third Party Claim. (d) If a Third Party Claim is made against an indemnified
party,  the  indemnifying  party will be entitled to  participate in the defense
thereof  and,  if it so  chooses,  to assume the defense  thereof  with  counsel
selected  by  the  indemnifying   party  and  reasonably   satisfactory  to  the
indemnified party.  Should the indemnifying party so elect to assume the defense
of a Third  Party  Claim,  the  indemnifying  party  will not be  liable  to the
indemnified  party for legal expenses  subsequently  incurred by the indemnified
party in connection with the defense thereof.  If the indemnifying party assumes
such defense,  the indemnified  party shall have the right to participate in the
defense  thereof and to employ  counsel,  at its own expense,  separate from the
counsel  employed  by the  indemnifying  party,  it  being  understood  that the
indemnifying  party shall control such defense.  The indemnifying party shall be
liable for the fees and expenses of counsel  employed by the  indemnified  party
for any period during which the  indemnifying  party has not assumed the defense
thereof (other than during any period in which the indemnified  party shall have
failed to give  notice of the  Third  Party  Claim as  provided  above).  If the
indemnifying party chooses to defend or prosecute any Third Party Claim, all the
parties  hereto shall  cooperate  in the defense or  prosecution  thereof.  Such
cooperation  shall  include the  retention  and (upon the  indemnifying  party's
request) the  provision  to the  indemnifying  party of records and  information
which are reasonably  relevant to such Third Party Claim,  and making  employees
available on a mutually  convenient basis to provide additional  information and
explanation of any material provided hereunder.  Whether or not the indemnifying
party shall have  assumed the defense of a Third Party  Claim,  the  indemnified
party shall not admit any  liability  with respect to, or settle,  compromise or
discharge, such Third Party Claim without the indemnifying party's prior written
consent (which consent shall not be unreasonably withheld).  Notwithstanding the
other  provisions  of this  Section  11(f),  the  Buyer  shall be deemed to have
complied with this Section 11(f) as to indemnification  under Section 11(b)(iii)
by  providing  to the Sellers  notice as to the amounts and dates of any payment
under the Stephens Agreement.  (e) Certain Set-off Rights. All payments, if any,
required  to be made by MFI under  Section  11(b)  shall be made solely by (i) a
dollar for dollar reduction of the amount, if any, then remaining payable, under
the MFI Series 1 Notes, applied first to accrued and unpaid interest and then to
principal, or (ii) in the event the MFI Series 1 Notes have been prepaid and the
escrow arrangements have been established pursuant to the terms thereof, a claim
by the Buyer under such escrow arrangements.  All payments,  if any, required to
be made by the  Sellers  under  Section  11 other  than  those  set forth in the
preceding  sentence shall be made solely by a dollar for dollar reduction of the
amount, if any, then remaining  payable,  under the MFI Series 2 Notes,  applied
first to accrued and unpaid interest and then to principal;  provided,  however,
that the maximum potential amount (the "Potential Set-Off Amount") of such right
of set-off (which right would allow a maximum  set-off  against the MFI Series 2
Notes during the first year after the Closing Date of $3,000,000,  assuming that
there are no  prepayments  during such year) shall  decrease by $600,000 on each
anniversary of the Closing Date,  commencing on the first  anniversary  thereof.
MFI shall have no right of contribution  against the  Subsidiaries in respect of
any  indemnification  obligation  under this Section 11(g).  (i) Waiver of Other
Remedies.  The Buyer  acknowledges  and agrees that, from and after the Closing,
its sole and exclusive remedy with respect to any and all claims relating to the
subject matter of this Agreement  (other than claims of fraud) shall be pursuant
to the  indemnification  provisions set forth in this Section 11. In furtherance
of the foregoing,  the Buyer hereby waives,  from and after the Closing,  to the
fullest extent  permitted under  applicable law, any and all rights,  claims and
causes of action (other than claims of, or causes of action arising from, fraud)
it may have  against  the  Sellers  or any of  their  affiliates,  creditors  or
stockholders  relating to the subject matter of this Agreement  arising under or
based  upon any  federal,  state  or  local  statute,  law,  ordinance,  rule or
regulation.  (ii) MFI  acknowledges and agrees that, from and after the Closing,
its sole and exclusive remedy with respect to any and all claims relating to the
subject matter of this Agreement  (other than claims of fraud) shall be pursuant
to the  indemnification  provisions set forth in this Section 11. In furtherance
of the foregoing,  MFI hereby waives, from and after the Closing, to the fullest
extent permitted under applicable law, any and all rights,  claims and causes of
action (other than claims of, or causes of action  arising  from,  fraud) it may
have  against  the Buyer or any of its  affiliates,  creditors  or  stockholders
relating to the subject matter of this Agreement arising under or based upon any
federal,  state  or  local  statute,  law,  ordinance,  rule or  regulation.  5.
Assignment. This Agreement and the rights and obligations hereunder shall not be
assignable or  transferable by the Buyer or the Sellers (other than by operation
of law in connection with a merger, a sale of substantially all the assets, or a
liquidation  of the Buyer or the Sellers)  without the prior written  consent of
the other parties  hereto (which  consent shall not be  unreasonably  withheld);
provided,  however, that the Buyer may assign its right to purchase the Acquired
Assets  hereunder  to a subsidiary  or affiliate of the Buyer  without the prior
written  consent of the Sellers  and,  following  the Closing  Date,  may freely
dispose  of the  Acquired  Business  and the  Sellers  may assign  their  rights
hereunder to their lenders;  provided further, however, that no assignment shall
limit or affect the  assignor's  obligations  hereunder;  and provided  further,
however,  that the Buyer Notes (other than the MFI Series 4 Notes and any shares
of  the  Buyer's  common  stock  issuable  upon  conversion  thereof)  shall  be
transferable  in accordance  with their terms,  subject to  applicable  laws and
regulations  and  subject  to  the  requirement  that  the  Buyer  Notes  not be
transferred  or  distributed  in respect of MFI's common stock or otherwise in a
manner which could subject the Buyer to reporting under the U.S. federal or U.K.
securities laws. In connection with seeking any such consent,  a party proposing
to so assign or  transfer  its  rights and  obligations  shall give to the party
whose  consent  is sought  reasonable  details  of the  proposed  assignment  or
transfer,  including the proposed method of making  adequate  provision for such
party's  obligations  hereunder.  6. No  Third-Party  Beneficiaries.  Except  as
provided  for  indemnified  parties in Section 11 and except for the  waivers of
other remedies by MFI and the Buyer in Section 11(h),  this Agreement is for the
sole  benefit of the  parties  hereto and their  permitted  assigns  and nothing
herein  expressed or implied shall give or be construed to give to any person or
entity,  other than the parties hereto and such assigns,  any legal or equitable
rights  hereunder.  (a) Termination.  Anything  contained herein to the contrary
notwithstanding,   this  Agreement  may  be  terminated  and  the   transactions
contemplated  hereby  abandoned  at any time prior to the Closing  Date:  (i) by
mutual written consent of the Sellers and the Buyer;  (ii) by the Sellers if any
of the conditions  set forth in Section 3(b) hereof shall have become  incapable
of  fulfillment,  and shall not have been  waived by the  Sellers;  (iii) by the
Buyer if any of the  conditions  set forth in  Section  3(a)  hereof  shall have
become incapable of fulfillment, and shall not have been waived by the Buyer; or
(iv) by  either  party  hereto,  if the  Closing  does not  occur on or prior to
October 30, 1996.  (a) In the event of  termination  by the Sellers or the Buyer
pursuant to this Section 14, written notice thereof shall  forthwith be given to
the other parties and the  transactions  contemplated by this Agreement shall be
terminated,  without  further  action  by  either  party.  If  the  transactions
contemplated by this Agreement are terminated as provided herein:  (i) the Buyer
shall return all  documents and other  material  received from any Seller or any
Subsidiary relating to the transactions contemplated hereby, whether so obtained
before or after the execution hereof, to the Sellers;  and (ii) all confidential
information received by the Buyer with respect to the Acquired Business shall be
kept  confidential.  (b) If this  Agreement is terminated  and the  transactions
contemplated  hereby  are  abandoned  as  described  in this  Section  14,  this
Agreement  shall become void and of no further force and effect,  except for the
provisions of (i) Section 16 hereof relating to certain  expenses,  (ii) Section
8(c) hereof relating to publicity,  (iii) Section 23 hereof relating to finder's
fees and  broker's  fees and (iv) this  Section 14.  Nothing in this  Section 14
shall be deemed to release  either  party from any  liability  for any breach by
such party of the terms and  provisions of this Agreement or to impair the right
of  either  party to  compel  specific  performance  by the  other  party of its
obligations  under  this  Agreement.   5.  Survival  of   Representations.   The
representations  and  warranties  in this  Agreement  and in any other  document
delivered in connection  herewith  shall survive the Closing solely for purposes
of Sections 11(b) and 11(c) of this  Agreement and shall  terminate at the close
of business 18 months  following the Closing Date. 6.  Expenses.  Whether or not
the  transactions  contemplated  hereby  are  consummated,  except as  otherwise
expressly  provided  in this  Agreement,  all costs  and  expenses  incurred  in
connection with this Agreement and the transactions contemplated hereby shall be
paid by the party incurring such costs and expenses; provided, however, that the
costs and expenses  listed on Schedule 16 shall be paid as set forth on Schedule
16. (a)  Arbitration.  Subject to the  provisions  of Sections  2(c) and 25, any
disagreement,  dispute,  controversy or claim arising out of or relating to this
Agreement  or  the  transactions   contemplated   hereby,   including,   without
limitation,  the interpretation hereof and any breach, termination or invalidity
hereof,  shall be  settled  exclusively  and  finally  (i)  through  good  faith
negotiation of the parties for a period not in excess of 30 days and (ii) in the
event such  negotiations do not yield a settlement within such 30-day period, by
arbitration (irrespective of the magnitude thereof, the amount in controversy or
whether such matter would otherwise be considered justiciable or ripe by a court
or arbitral tribunal). (b) The arbitration shall be conducted in accordance with
the commercial  arbitration rules of the American  Arbitration  Association (the
"Arbitration Rules"), except as those rules conflict with the provisions of this
Section 17, in which event the provisions of this Section 17 shall control.  (c)
The arbitral  tribunal shall consist of three  arbitrators  chosen in accordance
with the Arbitration Rules. The arbitration shall be conducted in New York City.
Any  submission  of  a  matter  for  arbitration  shall  include  joint  written
instructions of the parties requiring the arbitral tribunal to render a decision
resolving the matters submitted within 60 days following the submission thereof.
(d) Any  decision or award of the arbitral  tribunal  shall be final and binding
upon the  parties to the  arbitration  proceeding.  The  parties  agree that the
arbitral award may be enforced against the parties to the arbitration proceeding
or their assets wherever they may be found and that a judgment upon the arbitral
award  may  be  entered  in any  court  having  jurisdiction  thereof.  (e)  All
out-of-pocket  costs and expenses  incurred by any party in connection  with the
resolution of any disagreement,  dispute,  controversy or claim pursuant to this
Section  17,  including,  but not  limited to,  reasonable  attorney's  fees and
disbursements,  shall  be borne  by the  party  incurring  the  same;  provided,
however,  that the arbitral  tribunal  shall have the  discretion to declare any
party as the  "prevailing  party" with respect to one or more of the issues that
were the  subject of the  arbitration  and to require  the other  parties to the
arbitration  to reimburse such  "prevailing  party" for some or all of its costs
and expenses  incurred in connection with such proceeding.  (f) The costs of the
arbitral tribunal shall be divided evenly between any parties thereto affiliated
with the Sellers,  on the one hand, and any parties thereto  affiliated with the
Buyer, on the other hand,  unless there is a "prevailing  party",  in which case
the  arbitral  tribunal  may  allocate  more or all of such  costs to the  party
thereto  that is not the  "prevailing  party".  (g) This  Section  17 shall  not
prohibit or limit in any way any party from seeking or obtaining  preliminary or
interim  injunctive  or other  equitable  relief  from a court  for a breach  or
alleged breach of any of the covenants and agreements of another party contained
in this  Agreement.  7.  Amendments.  No  amendment to this  Agreement  shall be
effective  unless it shall be in writing  and signed by all parties  hereto.  8.
Notices. All notices or other  communications  required or permitted to be given
hereunder  shall be in writing and shall be  delivered  by hand or sent  prepaid
telex, cable or telecopy, or sent, postage prepaid, by registered,  certified or
express mail, or reputable  overnight  courier service and shall be deemed given
when so delivered by hand, telexed,  cabled or telecopied,  or if mailed,  three
days after  mailing  (one  business day in the case of express mail or overnight
courier service), as follows: (i) if to Capricorn or the Buyer,

                           c/o Capricorn Investors II, L.P.
                           30 East Elm Street
                           Greenwich, Connecticut  06830
                           Attention:  Herbert S. Winokur, Jr.
                           Telecopy:  (203) 861-6671

                  with a copy to:

                           Skadden, Arps, Slate, Meagher & Flom
                           919 Third Avenue
                           New York, New York  10022
                           Attention:  Randall H. Doud
                           Telecopy:  (212) 735-3636

                  (ii)     if to MFI or the Other Sellers:

                           Mrs. Fields Inc.
                           462 West Bearcat Drive
                           Salt Lake City, Utah 84115
                           Attention:  Larry A. Hodges, President
                           Telecopy: (801) 463-2183

                  with a copy to:

                           Stoel Rives LLP
                           201 South Main Street
                           Suite  1100
                           Salt Lake City, Utah 84111
                           Attention:  Kent W. Larsen
                           Telecopy: (801) 578-6999

                  4.  Interpretation.  The headings contained in this Agreement,
in any  Exhibit or  Schedule  hereto and in the table of  contents  and index of
defined terms to this Agreement,  are for reference  purposes only and shall not
affect in any way the meaning or  interpretation  of this Agreement.  The phrase
"to the Sellers' knowledge" or similar phrases means the actual knowledge, as of
the time the relevant  statement  is made,  of any officer or director of any of
the  Sellers.  For purposes of the  representations,  warranties  and  covenants
hereunder,  references  to "the date of this  Agreement,"  "the date  hereof" or
other similar phrases shall be deemed to be references to August 13, 1996.
                

                 5. Counterparts. This Agreement may be executed in one or more
counterparts,  all of which shall be considered one and the same agreement,  and
shall become  effective when one or more such  counterparts  have been signed by
each of the parties and delivered to the other party.

                  6.  Entire  Agreement.  This  Agreement  contains  the  entire
agreement  and  understanding  between  the parties  hereto with  respect to the
subject  matter hereof and supersedes  all prior  agreements and  understandings
relating to such subject matter.
 
                 7. Fees. Each party hereto hereby represents and warrants that
the only broker or finder that has acted in  connection  with this  Agreement or
the  transactions  contemplated  hereby or that may be entitled to any brokerage
fee,  finder's fee or commission in respect  thereof is Dillon,  Read & Co. Inc.
Any fees or commissions  payable to Dillon,  Read & Co. Inc. in connection  with
the transactions contemplated hereby shall be paid as provided on Schedule 16.

                  8.  Severability.  If any  provision of this  Agreement or the
application  of any such provision to any person or  circumstance  shall be held
invalid,  illegal  or  unenforceable  in any  respect  by a court  of  competent
jurisdiction,  such invalidity,  illegality or unenforceability shall not affect
any other provision hereof.

                  (a) Consent to  Jurisdiction.  Each of the Sellers,  Capricorn
and the Buyer  irrevocably  submits  to the  exclusive  jurisdiction  of (i) the
Supreme  Court of the State of New York,  New York  County  and (ii) the  United
States  District  Court for the  Southern  District of New York,  solely for the
purposes of seeking specific  performance or enforcing an arbitral award arising
out of  this  Agreement  or any  transaction  contemplated  hereby.  Each of the
Sellers,  Capricorn  and the Buyer agrees to commence  any such action,  suit or
proceeding  relating  thereto either in the United States District Court for the
Southern  District of New York or, if, for  jurisdictional  reasons,  such suit,
action or other  proceeding  may not be brought in such  court,  in the  Supreme
Court of the State of New York, New York County. Each of the Sellers,  Capricorn
and the Buyer  further  agrees that service of any process,  summons,  notice or
document by U.S.  registered mail to such party's  respective  address set forth
above shall be effective  service of process for any action,  suit or proceeding
in  New  York  with  respect  to any  matters  to  which  it  has  submitted  to
jurisdiction  as set forth above in this  Section  25(a).  Each of the  Sellers,
Capricorn and the Buyer irrevocably and unconditionally  waives any objection to
the laying of venue of any action, suit or proceeding described above in (i) the
Supreme  Court of the State of New  York,  New York  County  or (ii) the  United
States District Court for the Southern  District of New York, and hereby further
irrevocably and  unconditionally  waives and agrees not to plead or claim in any
such court that any such action,  suit or  proceeding  brought in any such court
has been brought in an inconvenient forum.

                  (b) Should any litigation be commenced in connection  with the
matters  described in the preceding Section 25(a), the party prevailing shall be
entitled,  in addition to such other  relief as may be granted,  to a reasonable
sum for such party's  attorneys'  fees and expenses  determined  by the court in
such litigation or in a separate action brought for that purpose.

                  9.  Governing  Law.  This  Agreement  shall be governed by and
construed  in  accordance  with  the  internal  laws of the  State  of New  York
applicable to agreements  made and to be performed  entirely  within such State,
without regard to the conflicts of law principles of such State.


<PAGE>


                  IN WITNESS WHEREOF,  the parties have caused this Agreement to
be duly executed as of the date first written above.
                                    MRS. FIELDS INC.


                       By:/s/Larry A. Hodges
                      Name:Larry A. Hodges
                     Title:President/CEO


                       MRS. FIELDS DEVELOPMENT CORPORATION


                       By:/s/Larry A. Hodges
                      Name:Larry A. Hodges
                     Title:President/CEO


                                    MRS. FIELDS COOKIES


                       By:/s/Larry A. Hodges
                     Name:Larry A. Hodges
                    Title:President/CEO


                       MRS. FIELDS' ORIGINAL COOKIES, INC.


                       By:/s/Herbert S. Winokur
                   Name:Herbert S. Winomur
                   Title:Manager



                                    CAPRICORN INVESTORS II, LP.
                                    By CAPRICORN HOLDINGS, L.L.C.,
                                       General Partner


                       By:/s/Herbert S. Winokur
                     Name:  Herbert S. Winokur, Jr.
                    Title: Manager


<PAGE>


                                        

                                   APPENDIX A



                             INDEX OF DEFINED TERMS

Defined Term      Page

Acquired Assets   2
Acquired Business 2
Acquired Leases   64
Allocation Schedule        8
Arbitration Rules 94
Arbitrator        17
Assumed Liabilities        4
Balance Sheet     32
Benefit Plans     43
Buyer             1
Buyer Note Agreement       12
Buyer Notes       11
Capricorn         1
Chocamerican      20
Closing           10
Closing Cash Amount        14
Closing Date      11
Code              8
Continued Employees        71
Contracts         41
DOJ               65
Election          69
Employees         71
Environmental Laws         48
ERISA             43
Excluded Assets   3
Excluded Liabilities       5
Fairfield         2
Fairfield Shares  29
Financial Statements       31
Founders          26
Founders Agreement         27
FTC               65
Hazardous Substance        48
HSC               20
HSR Act           20
Indemnified Party 85
Intellectual Property      36
License Agreement 23
License Buyer     20
License Purchase Agreement 20
Licensing Assets  4
Liens             35
Loss              73
MF Australia      2
MF Australia Shares        29
MF Canada         2
MF Canada Shares  29
MFD               1
MFD Preferred Stock        6
MFHK              2
MFHK Shares       29
MFI               1
MFI Preferred Stock        6
MFI Series 1 Notes         12
MFI Series 2 Notes         12
MFI Series 3 Notes         12
MFI Series 4 Notes         12
MFUK              2
MFUK Shares       29
Notice of Disagreement     16
OCC               20
OCC/HSC Agreement 20
Other Agreements  23
Other Sellers     1
Pension Plans     43
Permitted Liens   35
Potential Set-Off Amount   88
Purchase Price    6
Records           66
Related Documents 79
Seller            1
Series A Notes    5
Store Cash        3
Straddle Period   75
Subsidiaries      2
Subsidiary Shares 11
Tax Returns       34
Taxes             34
Third Party Claim 85
Trade Secrets     3
Transaction Documents      59
Trust Cash        3
Unassigned Asset  9
Value Creation Plan        5
W/C Statement     12
Working Capital Amount     14
Working Capital Base Amount         15



<PAGE>


                                       ii

                                TABLE OF CONTENTS


                                      Page

1.       Purchase, Sale and Assumption        2

2.       Closing; Transactions to be Effected; Purchase Price Adjustment     10

3.       Conditions to Closing       18

4.       Representations and Warranties of the Sellers        25

5.       Covenants of the Sellers    51

6.       Representations and Warranties of the Buyer and Capricorn      55

7.       Covenants of the Buyer and Capricorn         60

8.       Mutual Covenants   62

9.       Employee and Related Matters        71

10.      Further Assurances          72

11.      Indemnification    73

12.      Assignment         89

13.      No Third-Party Beneficiaries        90

14.      Termination        91

15.      Survival of Representations         93

16.      Expenses  93

17.      Arbitration        93

18.      Amendments         96

19.      Notices   96

20.      Interpretation     97

21.      Counterparts       97

22.      Entire Agreement   98

23.      Fees      98

24.      Severability       98

25.      Consent to Jurisdiction     98

26.      Governing Law     100



<PAGE>


0151160.23-01S1a
Appendix A        Index of Defined Terms

Exhibit A      Form of Buyer Note Agreement (including forms of the Buyer Notes)

Exhibit B                  Form of Stoel Rives Opinion

Exhibit C                  OCC/HSC Agreement

Exhibit D                  Form of License Purchase Agreement

Exhibit E                  Form of Skadden, Arps, Slate, Meagher & Flom Opinion

Exhibit F                  Form of License Agreement

Schedules
1(b)                       Licensing Assets
1(c)                       Ordinary Working Capital
1(d)(viii)        Affiliate Contracts
3(a)(vii)                  Agreements Requiring Consent to Transfer or Assign
4(c)                       Ownership of Subsidiaries
4(d)                       Equity Interests
4(e)(i)           Financial Statements
4(e)(ii)          Disclosed Liabilities
4(f)                       Tax Returns
4(h)                       Condition of Assets
4(i)                       Trademarks, etc.
4(j)                       Contracts
4(k)                       Litigation
4(l)                       Insurance
4(m)(i)           Benefit Plans
4(m)(ii)-1        Benefit Plan Documents
4(m)(ii)-2        Proceedings
4(m)(iii)                  Contributions and Payments;
                           Funding Deficiencies
4(m)(v)           Liabilities to Multiemployer Plans
4(m)(vii)                  Employee Welfare Benefit Plans
4(n)                       Material Events
4(o)                       Compliance with Applicable Laws;
                           Environmental Matters
4(p)                       Employee and Labor Relations
4(q)                       Material Licenses and Permits
4(r)                       Inventory
6(h)                       Pro Forma Balance Sheet of Buyer
16                         Fees and Expenses


                                EXHIBIT B TO THE
                                  STORE COMPANY
                               SECURITY AGREEMENT


                          COPYRIGHT SECURITY AGREEMENT


                  COPYRIGHT  SECURITY  AGREEMENT  ("Agreement"),   dated  as  of
September 18, 1996, is entered into among Mrs. Fields' Original Cookies, Inc., a
Delaware  corporation (with its successors,  the "Store  Company"),  Mrs. Fields
Cookies  Australia,  a Utah corporation,  and Fairfield Foods Inc., a New Jersey
corporation,  each  located  c/o  Capricorn  Investors  II,  L.P. at 30 East Elm
Street,  Greenwich,   Connecticut  06830  (each  individually  a  "Grantor"  and
collectively,  the "Grantors"),  in favor of The Bank of New York, as collateral
agent (the  "Collateral  Agent") for the Lenders (as defined below),  located at
101 Barclay Street,  Floor 21 West, New York, New York 10286.  Capitalized terms
not  otherwise  defined  herein  have the  meanings  set  forth in the  Security
Agreement,  dated  as of  September  18,  1996,  made  by the  Grantors  and the
Collateral Agent (the "Security Agreement").

                  WHEREAS, the Store Company and Chocamerican,  Inc., a Delaware
corporation ("Chocamerican"), The Prudential Insurance Company of America, a New
Jersey mutual insurance company ("Prudential"),  Principal Mutual Life Insurance
Company,  an Iowa corporation  ("Principal"),  Pruco Life Insurance Company,  an
Arizona corporation ("Pruco"),  Contrarian Capital Advisors,  L.L.C., a Delaware
limited  liability  company,  as agent  ("Contrarian"),  and Mrs. Fields Inc., a
Delaware  corporation  ("MFI,"  and  together  with  Chocamerican,   Prudential,
Principal,  Pruco and Contrarian, the "Lenders"), are entering into that certain
Senior Note and Senior Subordinated Note Agreement, of even date herewith, (said
Agreement,  as it may be amended or otherwise  modified from time to time, being
the "Note Agreement"); and

                  WHEREAS, the Collateral Agent, acting on behalf of and for the
ratable benefit of the Lenders, is hereby referred to as the "Secured Party";

                  WHEREAS,  pursuant to the Security Agreement, the Grantors are
granting  a  security  interest  to the  Secured  Party in  certain  collateral,
including the Copyrights (as defined herein).


<PAGE>



                                                  3

                  NOW,  THEREFORE,  in  consideration  of the  foregoing and for
other good and valuable  consideration,  the receipt and sufficiency of which is
hereby acknowledged, the Grantors and the Secured Party hereby agree as follows:

                  1.       Grant of Security Interest

                  a. As collateral security for the full and prompt payment when
due (whether at stated maturity,  by acceleration or otherwise) of the Notes and
all of the other Obligations,  each Grantor hereby grants to the Secured Party a
security  interest in all of each  Grantor's  right,  title and  interest in the
Copyrights,  whether now owned or existing or hereafter acquired or arising, and
wherever located, except such of the Copyrights as such Grantor is prohibited by
law or by any contract or agreement  entered into prior to the Closing Date from
granting a security interest in; provided,  however,  that the security interest
in each Grantor's Copyrights created hereunder shall be subject to the rights of
licensees or franchisees  in such  Copyrights  (whether  existing as of the date
hereof or arising  after the date  hereof) to the same extent as each  Grantor's
are so subject.

                  b. For purposes of this Agreement, "Copyrights" shall mean all
United States copyrights,  registrations and applications  therefor,  including,
without limitation,  the copyrights listed on Schedule I hereto,  along with any
and all (i) renewals and extensions thereof, (ii) income, royalties, damages and
payments  now and  hereafter  due  and/or  payable to any of the  Grantors  with
respect thereto, including, without limitation, damages and payments for past or
future  infringements  and  misappropriations  thereof,  (iii) rights to sue for
past, present and future  infringements or  misappropriations  thereof, and (iv)
all other rights corresponding thereto throughout the world.

                  c. Schedule I hereto  contains a true and accurate list of all
of the Grantors' U.S. Copyright registrations and applications.

                  d.  The  security   interest  granted  hereby  is  granted  in
conjunction with the security  interest,  granted to the Secured Party under the
Security  Agreement,  which is  incorporated in its entirety herein by reference
except that references to "Collateral" in the Security Agreement as incorporated
herein shall be deemed to refer only to the Copyrights.

                  2.       Governing Law.

                  This  Agreement  shall be governed  by, and be  construed  and
interpreted  in  accordance  with,  the laws of the State of New  York,  without
regard to principles of conflicts of laws.


<PAGE>


                  IN WITNESS  WHEREOF,  the Grantors and the Secured  Party have
caused this  Agreement to be duly  executed  and  delivered as of the date first
above written.

                                    MRS. FIELDS' ORIGINAL COOKIES, INC.


                                    By:/s/Herbert S. Winokur
                                       Name:Herbert S. Winokur
                                       Title:President

                          MRS. FIELDS COOKIES AUSTRALIA


                                    By:/s/Herbert S. Winokur
                                       Name:Herbert S. Winokur
                                       Title:President

                                    FAIRFIELD FOODS INC.


                                    By:/s/Herbert S. Winokur
                                       Name:Herbert S. Winokur
                                       Title:President


<PAGE>




Accepted and acknowledged by:

THE BANK OF NEW YORK,
  AS COLLATERAL AGENT


By:/s/Bryon Merino
   Name:Bryon Merino
   Title:Assistant Treasurer


<PAGE>



                                                  5
0132932.04-01S6a
                                   SCHEDULE I

                            Grantors' U.S. Copyright
                         Registrations and Applications


                                      NONE






        EXHIBIT E TO SENIOR NOTE AND SENIOR SUBORDINATED NOTE AGREEMENT

                                ESCROW AGREEMENT

     ESCROW AGREEMENT (this "Agreement"), dated as of September 18, 1996, by and
among (i)  Chocamerican,  Inc.,  a Delaware  corporation  ("Chocamerican"),  The
Prudential  Insurance Company of America,  a New Jersey mutual insurance company
("Prudential"),  Principal  Mutual Life Insurance  Company,  an Iowa corporation
("Principal"),  Pruco Life Insurance Company, an Arizona corporation  ("Pruco"),
Contrarian Capital Advisors,  L.L.C., a Delaware limited liability  company,  as
agent ("Contrarian"), Mrs. Fields Inc., a Delaware corporation ("MFI") (together
with any  subsequent  holders  of the  various  series  of  Notes to which  this
Agreement  applies at the time amounts are deposited  pursuant to Section 3, the
"Noteholders"), (ii) Mrs. Fields' Original Cookies, Inc., a Delaware corporation
(the "Borrower"), and (iii) The Bank of New York, a New York banking corporation
(the "Escrow Agent").

                               W I T N E S S E T H

                  WHEREAS, pursuant to an Asset Purchase Agreement,  dated as of
August 7, 1996 as amended by the First  Amendment dated as of September 17, 1996
(the  "Chocamerican   Agreement"),   among  the  Borrower,   Chocamerican,   two
subsidiaries  of  Chocamerican  and  Capricorn  Investors  II,  L.P., a Delaware
limited  partnership  ("Capricorn"),  the  Borrower  is as of the  date  of this
Agreement purchasing certain assets specified therein;

                  WHEREAS, pursuant to an Asset Purchase Agreement,  dated as of
August 7, 1996 (the "MFI Agreement",  together with the Chocamerican  Agreement,
the "Asset Purchase Agreements"),  among the Borrower,  MFI, two subsidiaries of
MFI and Capricorn,  the Borrower is as of the date of this Agreement  purchasing
certain assets specified therein;

                  WHEREAS,  the Noteholders  have entered into a Senior Note and
Senior  Subordinated  Note Agreement,  dated as of September 18, 1996 (the "Note
Agreement"), by and among the Noteholders and the Borrower pursuant to which the
Borrower is as of the date of this  Agreement  issuing  various  series of Notes
(each series,  a "Note  Series") as partial  consideration  for the assets to be
acquired pursuant to the Asset Purchase Agreements; and

                  WHEREAS,  certain Note Series  specified in the Note Agreement
will be subject to set-off  rights for  general and tax  indemnification  claims
under the Asset Purchase Agreements and the escrow arrangements  provided herein
in the event any such Notes shall be prepaid.

                  NOW, THEREFORE, in consideration of the mutual promises herein
contained,  and  intending  to be legally  bound,  the parties  hereto  agree as
follows:

     1.  Definitions.  Capitalized  terms used herein but not otherwise  defined
shall have the meanings ascribed thereto in the Note Agreement.

         3. Appointment of Escrow Agent. Each Noteholder and the Borrower hereby
appoint the Escrow Agent to act as escrow agent hereunder,  and the Escrow Agent
hereby accepts such  appointment for the purpose of receiving and disbursing the
escrow  funds and  accrued  interest  thereon in  accordance  with the terms and
conditions set forth herein.

         5. Deposit of Funds;  Designation of Escrow  Amounts.  In the event the
Borrower makes  mandatory or voluntary  prepayments  (each, a  "Prepayment")  of
principal  (pursuant to Section 5.2 or Section 5.3 of the Note Agreement) on the
Chocamerican  Series 2 Notes, the Chocamerican  Series 3 Notes, the MFI Series 1
Notes or the MFI  Series 2 Notes  during a period  of time  when the  Borrower's
set-off  rights with  respect to such Note Series  remain in effect  pursuant to
Section 5.11 of the Note Agreement,  the amount of principal being so prepaid on
each Note  Series or, if the amount is in respect of the  Chocamerican  Series 3
Notes or the MFI Series 2 Notes and in excess of the then applicable  limitation
to set-off  thereunder,  such then  applicable  amount (but  excluding  any such
excess), as the case may be (the "Prepayment Amount"), shall be deposited by the
Borrower  with the Escrow  Agent in Escrow  Accounts as  described  in Section 4
below.  The  Prepayment  Amount  shall  be  maintained  by the  Escrow  Agent in
accordance with the provisions of Section 6 hereof, and will be disbursed by the
Escrow Agent pursuant to the provisions of Section 8 hereof.

         7.  Segregation  and Maintenance of Escrow  Accounts.  The Escrow Agent
shall establish and maintain a separate  account (an "Escrow  Account") for each
Note Series that is subject to  indemnification  set-off in accordance  with the
Note Agreement. In the event the Borrower makes a Prepayment, the Borrower shall
provide the Escrow Agent with a certificate  identifying (i) the Note Series and
the identity of the Noteholders to which such Prepayment Amount relates and (ii)
the percentage of the aggregate amount of Notes of such Note Series held by each
such  Noteholder  (the  "Percentage  Interest") of record as of the date of such
Prepayment.  Once  established,  each Escrow  Account  shall  thereafter  be (i)
credited with (A) any Prepayment Amount  applicable to such Escrow Account,  (B)
the  Escrow  Account's   interest   income,   and  (ii)  debited  with  (A)  any
disbursements of Escrow Funds (as defined below) in accordance with Section 8(a)
and (B) any  disbursements  of Escrow Funds in accordance with Section 8(b). The
Escrow Agent shall maintain a ledger containing the Percentage  Interest of each
Noteholder in each Prepayment  Amount and the aggregate  Percentage  Interest of
each Noteholder in each Escrow Account.

         9. Note Series Representatives. Prudential or a successor designated by
Prudential  shall have the  authority to act on behalf of the holders of the MFI
Series  1 Notes  and the MFI  Series 2 Notes  and  Chocamerican  or a  successor
designated  by  Chocamerican  shall have the  authority  to act on behalf of the
holders of the Chocamerican  Series 2 Notes and the Chocamerican  Series 3 Notes
(collectively, the "Note Series Representatives").
<PAGE>

         11.  Investment of Prepayment  Amount.  The  Prepayment  Amount in each
Escrow  Account  during  the term of this  Agreement  and the  interest  thereon
(collectively, the "Escrow Funds") shall be continuously invested and reinvested
by the Escrow Agent in such investments as each Note Series Representative shall
from time to time  direct in  writing,  in its  complete  discretion,  provided,
however,  that the Escrow Funds shall be invested only in Permitted  Investments
(as  hereinafter  defined).  "Permitted  Investments"  shall  mean  any  of  the
following  investments  with a maturity  of not more than one month:  (i) direct
obligations of or obligations  guaranteed by the United States of America;  (ii)
commercial  paper  rated A-1 by  Standard  & Poor's  Corporation  or  Prime-1 by
Moody's Investors Service, Inc., or better; (iii) certificates of deposit issued
by United  States  commercial  banks  having  capital  and  surplus  of at least
$500,000,000; and (iv) investments in institutional money market funds investing
principally  in  obligations  permitted  by clauses  (i)  through  (iii) of this
definition. The registered owner, if any, of any securities or other investments
in which the  Escrow  Funds are from time to time  invested  shall be the Escrow
Agent or its  nominee.  The Escrow Agent shall not be  responsible  for any loss
incurred  as a result  of any  investments  made in  accordance  with the  terms
hereof.  Temporarily  uninvested  funds held hereunder  shall not earn or accrue
interest.

         13. Income  Taxes.  The parties  hereto agree that each Escrow  Account
established  by this  Agreement  shall be treated  for income tax  purposes as a
"grantor  trust"  under  subpart  E of part I of  subchapter  J of the  Internal
Revenue Code of 1986, as amended (the "Code"),  and that each Noteholder (or the
tax group of which such Noteholder is a member) shall report for Federal,  state
and local income tax purposes its Percentage Interest of all income or other tax
items derived from the  investment  of the Escrow Funds.  The Escrow Agent shall
provide to each  Noteholder as and when requested in writing by such  Noteholder
the information necessary for such Noteholder to determine such liability. Prior
to the filing by such Noteholder (or the tax group of which such Noteholder is a
member) of any income tax return that includes income reportable pursuant to the
preceding  sentence,  such  Noteholder  shall  deliver  a  written  request  and
instructions  for  payment  to the Escrow  Agent,  and the  Escrow  Agent  shall
promptly pay to such Noteholder from the relevant Escrow Account an amount equal
to the  aggregate  Federal,  state and local income tax that the Escrow  Account
would  have  paid  if it  were a  corporation  subject  to the  tax  imposed  on
corporations at the maximum effective  Federal,  state and local income tax rate
then in effect for such fiscal year (which rate shall be determined  taking into
account the deductibility of state and local income taxes for Federal income tax
purposes).

         15.  Escrow  Payment.  The Escrow Agent shall release funds from a Note
Series Escrow  Account on the next  business  day, or as soon  thereafter as the
investments have matured and funds are available for distribution:

                           16.  (a)  To  the  applicable  Noteholders  upon  the
                           termination  of or  limitation  to the  amount of the
                           set-off  rights  provided in Section 5.11 of the Note
                           Agreement  and Section 11(a) and Section 11(b) of the
                           respective Asset Purchase  Agreements as set forth on
                           Schedule I hereto; provided, however, that the Escrow
                           Agent shall not release to the  Noteholders  funds in
                           an amount equal to the amount claimed by the Borrower
                           pursuant  to such  provisions  in a notice  (a "Claim
                           Notice")  delivered  to the Escrow  Agent before such
                           time,  which notice shall specify the amount  claimed
                           and the basis for such claim.

                           (b) To the applicable Noteholders or the Borrower, as
                           the case  may be,  upon the  applicable  Note  Series
                           Representative  and the Borrower  duly  executing and
                           delivering   to  the  Escrow   Agent  a   Certificate
                           Authorizing  Release in the form  attached  hereto as
                           Exhibit  A  authorizing   release  of  funds  to  the
                           Noteholders of record and/or to the Borrower,  as the
                           case may be,  at such  times and in such  amounts  as
                           appropriate  to reflect the resolution of a claim for
                           which the Escrow Agent had received a Claim Notice.

                           (c) To the applicable  Noteholders within 20 business
                           days  following  March 31, June 30,  September  30 or
                           December  31 in any year in which an  Escrow  Account
                           holds funds in an amount equal to the net  investment
                           income  earned  by such  Escrow  Account  during  the
                           fiscal   quarter   then  ended  and  not   previously
                           disbursed.
<PAGE>

Each  Noteholder  shall be entitled to receive  its  Percentage  Interest in the
Escrow Funds  contained in an Escrow Account upon any  disbursement  of funds to
Noteholders from such Escrow Account under this Section 8.

         1.  Termination.  This Agreement  shall  terminate and be of no further
force and effect upon the date that the  Borrower's  set-off rights with respect
to the Chocamerican  Series 2 Notes,  the  Chocamerican  Series 3 Notes, the MFI
Series 1 Notes and the MFI Series 2 Notes shall no longer be in effect  pursuant
to Section  5.11 of the Note  Agreement  and there shall be no  disputed  amount
related to a Claim Notice issued as described above in Section 8(a).

         3.  Compensation of Escrow Agent. The Escrow Agent shall be entitled to
reasonable compensation from the Borrower for all services rendered hereunder. A
schedule of fees of the Escrow  Agent is set forth on  Schedule  II hereto.  The
Escrow Agent shall also be entitled to  reimbursement  from the Borrower for all
expenses paid or incurred by it in the  administration  of its duties hereunder,
including, but not limited to, all of its counsel's,  advisor's and agent's fees
and  disbursements.  Compensation and expenses of the Escrow Agent shall be paid
by the Borrower upon demand thereto by the Escrow Agent.

     5.  Exculpation and  Indemnification  of Escrow Agent. It is understood and
agreed that the Escrow Agent shall:

                  (a) be under no duty to  accept  information  from any  person
other than the Borrower or the Note Series  Representatives and then only to the
extent and in the manner provided in this Agreement;

                  (c) be protected in acting upon any written  notice,  opinion,
request,  certificate,  approval, consent or other document believed by it to be
genuine and to be signed by the proper party or parties;

                  (e) be deemed  conclusively  to have given and  delivered  any
notice  required to be given or  delivered  hereunder if the same is in writing,
signed by any one of its  authorized  officers and (i) mailed,  by registered or
certified mail,  postage prepaid,  or (ii) hand delivered,  in a sealed wrapper,
addressed as follows,

         If to the Borrower:

                  Mrs. Fields' Original Cookies, Inc.
                  c/o Capricorn Investors II, L.P.
                  30 East Elm Street
                  Greenwich, Connecticut  06830
                  Attn:  Herbert S. Winokur, Jr.
                  Telephone:  (203) 861-6600
                  Fax:  (203) 861-6671

         With a copy to:

                  Skadden, Arps, Slate, Meagher & Flom
                  919 Third Avenue
                  New York, New York 10022
                  Attn:  Randall Doud
                  Telephone:  (212) 735-2524
                  Fax:  (212) 735-2000
         If to Chocamerican:

                  Chocamerican, Inc.
                  1105 North Market Street
                  Suite 1300
                  Wilmington, Delaware
                  Attn:  Francois de Carbonnel
                  Telephone:  (302) 428-1146
                  Fax:  (216) 883-7980

         With a copy to:

                  Sidley & Austin
                  875 Third Avenue
                  New York, New York 10022
                  Attn:  Scott M. Freeman
                  Telephone:  (212) 906-2358
                  Fax:  (212) 906-2021

         If to MFI:

                  Mrs. Fields Inc.
                  462 West Bearcat Drive
                  Salt Lake City, Utah 84115
                  Attn:  Larry A. Hodges, President
                  Fax:  (801) 463-2183

         With a copy to:

                  Stoel Rives LLP
                  201 South Main Street
                  Suite 1100
                  Salt Lake City, Utah 84111
                  Attn:  Kent W. Larsen
                  Fax:  (801) 578-6999

         If to Prudential:

                  The Prudential Insurance Company of America
                  c/o Prudential Financial Restructuring Group
                  Four Gateway Center
                  100 Mulberry Street
                  Newark, New Jersey  07102-4069
                  Attn:  Managing Director
                  Telephone:  (201) 802-7500
                  Fax:  (201) 802-7045
<PAGE>

         If to Principal:

                  Investment Securities Department
                  The Principal Financial Group
                  711 High Street
                  Des Moines, Iowa  50392-0800
                  Attn: Mark P. Denkinger
                  Telephone:  (515) 248-8016
                  Fax:  (515) 248-2490

         If to Pruco:

                  Pruco Life Insurance Company
                  c/o Prudential Financial Restructuring Group
                  Four Gateway Center
                  100 Mulberry Street
                  Newark, New Jersey  07102-4069
                  Attn:  Managing Director
                  Telephone:  (201) 802-7500
                  Fax:  (201) 802-7045

         If to Contrarian:

                  Contrarian Capital Advisors, L.L.C.
                  411 West Putnam Avenue, Suite 225
                  Greenwich, Connecticut 06830
                  Attn:  Janice Stanton
                  Telephone:  (203) 862-8204
                  Fax:  (203) 629-1977

                  (a) be indemnified and held harmless  jointly and severally by
the parties  hereto  (other than  itself)  against any claim made  against it by
reason  of  its  acting  or  failing  to  act  in  connection  with  any  of the
transactions  contemplated  hereby and against any loss,  liability  or expense,
including the expense of defending  itself against any claim of liability it may
sustain in carrying  out the terms of this  Agreement,  except such claims which
are occasioned by its bad faith, gross negligence,  willful misconduct or fraud;
provided, however, that promptly after the receipt by the Escrow Agent of notice
of any demand or claim or the  commencement  of any action,  suit or proceeding,
the Escrow Agent shall, if an indemnification  claim in respect thereof is to be
made by the Escrow Agent against any of the parties  hereto (other than itself),
notify such other party  thereof in writing,  but failure to so notify shall not
affect the Escrow  Agent's rights  hereunder,  and provided,  further,  that the
indemnitors  hereunder shall be entitled,  jointly or severally and at their own
expense, to participate in and/or assume the defense of any such action, suit or
proceeding  and,  specifically  and without  limiting the foregoing,  the Escrow
Agent shall in no event have any liability in connection  with its investment or
reinvestment,  in good faith and in  accordance  with the terms  hereof,  of any
Escrow Funds held by it hereunder,  including  without  limitation any liability
for  any  delay  not  resulting  from  gross  negligence  or bad  faith  in such
investment  or  reinvestment,  or for any loss of  income  incident  to any such
delay.

                  (c) have no  liability  or duty to inquire  into the terms and
conditions  of any  agreements  to which the  Escrow  Agent is not a party,  its
duties under this Agreement  being  understood to be purely  ministerial and not
fiduciary in nature;

                  (e) be  permitted  to  consult  with  counsel  of its  choice,
including  in-house  counsel,  and  shall not be liable  for any  action  taken,
suffered or omitted by it in good faith in accordance with the written advice of
such counsel,  provided,  however, that nothing contained in this Section 11(f),
nor any action taken by the Escrow Agent,  or of any counsel,  shall relieve the
Escrow  Agent from  liability  for any claims  which are  occasioned  by its bad
faith, gross negligence, willful misconduct or fraud, all as provided in Section
11(d) above;

                  (g) not be bound by any modification,  amendment, termination,
cancellation,  rescission or  supersession  of this  Agreement,  unless the same
shall be in writing and signed by all of the parties hereto;

                  (i) have no liability for any act or omission done pursuant to
the  instructions  contained  or  expressly  provided  for  herein,  or  written
instructions  given by the  applicable  Note  Series  Representative  and/or the
Borrower, as the case may be, pursuant hereto;

                  (k) not  have  any  interest  in the  Escrow  Funds  deposited
hereunder but is serving as escrow holder only and has only possession thereof;

                  (m) in the event of ambiguity in the provisions  governing the
Escrow  Funds  or  uncertainty  on the  part of the  Escrow  Agent  as to how to
proceed, such that the Escrow Agent, in its sole and absolute judgment, deems it
necessary  for its  protection  so to do, be entitled to refrain from taking any
action  other than to retain  custody of the Escrow  Funds  deposited  hereunder
until it shall have received joint written instructions signed by the applicable
Note Series Representative and the Borrower, or to deposit the Escrow Funds with
a court of competent  jurisdiction  and  thereunder to have no further duties or
responsibilities in connection therewith.

                  (o) be deemed to make no  representation  as to the  validity,
value,  genuineness  or  collectability  of any  security  or other  document or
instrument held by or delivered to it;

                  (q) not be called  upon to advise  any party as to  selling or
retaining,  or taking or refraining  from taking any action with respect to, any
securities or other property deposited hereunder;

                  (s) have the right, at any time, to resign hereunder by giving
written notice of its resignation to the Noteholders and the Borrower,  at their
addresses set forth above, in which case:
<PAGE>

                                    (i)  all  property  in the  Escrow  Accounts
                           shall be  delivered  by it to such  person  as may be
                           designated in writing by the  applicable  Note Series
                           Representative and the Borrower, whereupon the Escrow
                           Agent's   obligations   hereunder   shall  cease  and
                           terminate;

                                    (i) if  after  30 days  from the date of its
                           written notice of intent to resign no such person has
                           been  designated by such date the Escrow Agent's sole
                           responsibility   thereafter  shall  be  to  keep  all
                           property  then  held by it in the  applicable  Escrow
                           Account   and  to  deliver   the  same  to  a  person
                           designated in writing by the  applicable  Note Series
                           Representative  and  the  Borrower,  or,  if no  such
                           person shall have been so  designated,  in accordance
                           with the directions of a final order or judgment of a
                           court of competent  jurisdiction,  and the provisions
                           of  Sections  11(f),  11(j)  and 11(k)  hereof  shall
                           remain in effect; and

                  (a) be reimbursed,  as provided in Section 10 hereof, upon its
request for all reasonable expenses, disbursements and advances incurred or made
by it, its  counsel  or its agents in  accordance  with any  provisions  of this
Agreement,  except  any  such  expenses,  disbursements  or  advances  as may be
attributable to its bad faith, gross negligence, willful misconduct or fraud.

         1.        Escrow Agent's Lien on Escrow Funds.

                  2. The Noteholders and the Borrower hereby grant to the Escrow
Agent a lien on the  Escrow  Funds  such  that,  in the  event  that any and all
charges  payable under this Agreement shall not be timely paid to it, the Escrow
Agent shall have the right to pay itself  from the Escrow  Funds the full amount
owed to it, provided that written notice of the Escrow Agent's intent to proceed
under this Section 12 be given to the Noteholders at least five business days in
advance of such action.

         1. Notices.  All requests,  notices or other  communications  hereunder
shall be in  writing,  shall be deemed to have been  given (i) upon  receipt  if
delivered  by  facsimile  transmission  (with  original  hard  copy to follow by
overnight  courier) or by hand in a sealed  wrapper,  (ii) one day after  having
been  delivered  to an  overnight  courier or (iii) three days after having been
deposited in the mail as registered or certified mail, return receipt requested,
postage  prepaid (a) to the  addresses of the  Noteholders  and the Borrower set
forth in Section 11(c) and (b) to the address of the Escrow Agent as follows:

                           The Bank of New York
                                    101 Barclay Street
                           New York, New York 10286
                                     21st Floor
                                     Attn:  Tim Shea
                                     Telephone:  (212) 815-5287
                                     Fax:  (212) 815-5915

     2.   Counterparts.   This   Agreement  may  be  executed  in  two  or  more
counterparts,  each  ofwhich  shall  be  deemed  an  original,  but all of which
together shall constitute one and the same instrument.

     4. Headings. The section and other headings contained in this Agreement are
for reference  purposes only and shall not affect the meaning or  interpretation
of this Agreement.

         6.  Assignment.  This Agreement  shall be binding on and shall inure to
the benefit of the parties hereto and, in the case of the Noteholders,  to their
permitted  transferees  of the  Notes  pursuant  to the  provisions  of the Note
Agreement.

         8.        Choice of Law and Jurisdiction.

                  10.  This  Agreement  shall be governed  by and  construed  in
accordance with the laws of the State of New York. The parties to this Agreement
hereby agree that  jurisdiction over such parties and over the subject matter of
any action or  proceeding  arising  under this  Agreement  may be exercised by a
competent  Court of the State of New York or by a United States Court sitting in
New York City.

         12.       Amendment and Waiver.

                  14. This Agreement may be modified only by a written amendment
signed by all the parties hereto, and no waiver of any provision hereof shall be
effective unless expressed in a writing signed by the party to be charged.

         16. Use of The Bank of New York Name.  No printed or other  material in
any language, including prospectuses, notices, reports, and promotional material
which mentions The Bank of New York by name or the rights,  powers, or duties of
the  Escrow  Agent  under  this  Agreement  shall be  issued by any of the other
parties hereto, or on such party's behalf,  without the prior written consent of
The Bank of New York; provided,  that nothing herein shall prevent the holder of
any Note from delivering copies of any financial  statements and other documents
delivered to such holder, and disclosing any other information disclosed to such
holder,  by or on behalf of the Borrower or any Subsidiary in connection with or
pursuant to the Asset  Purchase  Agreements  or the Note  Agreement  to (i) such
holder's directors,  officers,  employees,  agents and professional consultants,
(ii) any other holder of any Note,  (iii) any Person to which such holder offers
to sell such Note or any part  thereof,  (iv) any  Person to which  such  holder
sells or offers to sell a participation in all or any part of such Note, (v) any
federal or state regulatory authority having jurisdiction over such holder, (vi)
the National Association of Insurance  Commissioners or any similar organization
or (vii) any other Person to which such delivery or disclosure  may be necessary
or  appropriate  (A) in  compliance  with any  law,  rule,  regulation  or order
applicable  to such  holder,  (B) in  response  to any  subpoena  or other legal
process,  (C) in connection with any litigation to which such holder is a party,
provided that such holder uses its best efforts to notify the Borrower that such
information  has been  requested  from  it,  or (D) in  order  to  implement  or
facilitate the exercise of remedies by such holder in its capacity as such or to
protect such holder's rights or interests as a holder of such Note.

         18.  Miscellaneous.  Nothing in this  Agreement is intended to or shall
confer upon anyone other than the parties  hereto any legal or equitable  right,
remedy or claim.

         20. Severability. If any provision of this Agreement on the application
of any such  provision  to any  person or  circumstance  shall be held  invalid,
illegal or  unenforceable  in any respect by a court of competent  jurisdiction,
such  invalidity,  illegality  or  unenforceability  shall not  affect any other
provision hereof.


<PAGE>





                  IN WITNESS  WHEREOF,  the parties  hereto have  executed  this
Agreement as of the date first above written.


<PAGE>





THE BANK OF NEW YORK


By: /s/Bryon Merino
Name:Bryon Merino
Title:Assistant Treasurer



MRS FIELDS' ORIGINAL COOKIES,
INC.


By: /s/Herbert S. Winokur
Name:Herbert S. Winokur
Title:President





<PAGE>



CHOCAMERICAN, INC.

By:/s/Pascual Richoux
Name:Pascual Richoux
Title:



THE PRUDENTIAL INSURANCE
COMPANY OF AMERICA


By:/s/Stephen R. Haekel
Name:Stephen R. Haekel
Its:Vice President




<PAGE>


PRINCIPAL MUTUAL LIFE
INSURANCE COMPANY


By:/s/Warren Shank
Name:Warren Shank
Its:Counsel



PRUCO LIFE INSURANCE COMPANY


By:/s/Joseph Y. Alouf
Name:Joseph Y. Alouf
Its:Asst. Vice President



CONTRARIAN CAPITAL ADVISORS, L.L.C., AS
AGENT FOR THE ENTITIES LISTED BELOW:
OPPENHEIMER & CO., INC.
OPPENHEIMER HORIZON
PARTNERS, L.P.
OPPENHEIMER INSTITUTIONAL
HORIZON PARTNERS, L.P.
OPPENHEIMER INSTITUTIONAL
HORIZON FUND II, LTD.
THE & TRUST


By:/s/Janice M. Stanton
Name:Janice M. Stanton
Its:Partner



MRS. FIELDS INC.


By:/s/Larry A. Hodges
Name:Larry A. Hodges
Its:President/CEO




<PAGE>


            

                                    EXHIBIT A

                                     Form of
                         Certificate Authorizing Release


THE UNDERSIGNED HEREBY CERTIFY THAT:



<PAGE>



     1.   We  are  duly  authorized  to  execute  this  Certificate  Authorizing
          Release.

     3.   You are hereby  authorized to release  $__________  to the Borrower as
          follows:

     4.   [wire instructions]

     1.   You are hereby  authorized  to release  the  amounts set forth next to
          each of the following Noteholders as follows:

     3.   $___________ [Noteholder]


     5.   [wire instructions]

     $___________ [Noteholder]


[wire instructions]

*  *  *  *

                  The foregoing certifications are made and delivered as of this
____ day of  __________,  _____  pursuant  to Section 8 of the Escrow  Agreement
dated as of  September  18,  1996  (the  "Escrow  Agreement"),  by and among the
Borrower, the Noteholders and The Bank of New York, as Escrow Agent. Capitalized
terms used herein shall have the meanings set forth in the Escrow Agreement.





Borrower:

MRS. FIELDS' ORIGINAL COOKIE
  COMPANY, INC.



By:______________________
Name:
Title:


Note Series Representative:

[        ]



By:______________________
Name:
Title:]


[        ]



By:______________________
Name:
Title:]



<PAGE>


    

                                   SCHEDULE I



                                 Escrow Payments


1.  MFI Series 1 Notes

                  The  Escrow  Agent  shall  distribute  the full  amount in the
Escrow Account 18 months following the date of Escrow Agreement.

2.  MFI Series 2 Notes

                  The  Escrow  Agent  shall  distribute  any funds in the Escrow
Account in excess of the following amounts at the dates specified:

                                                           Anniversary
                                                           of the date of
                            Amount                         Escrow Agreement

                            $2,400,000                     First

                            $1,800,000                     Second

                            $1,200,000                     Third

                            $600,000                       Fourth

                            $0                             Fifth

3.  Chocamerican Series 2 Notes

                  The  Escrow  Agent  shall  distribute  the full  amount in the
Escrow Account 18 months following the Closing.

4.  Chocamerican Series 3 Notes

                  The  Escrow  Agent  shall  distribute  any funds in the Escrow
Account in excess of the following amounts at the dates specified:

                                                           Anniversary
                                                           of the date of
                            Amount                         Escrow Agreement

                            $2,400,000                     First

                            $1,800,000                     Second

                            $1,200,000                     Third

                            $600,000                       Fourth

                            $0                             Fifth



<PAGE>


0127269.11-01S5a
                                   SCHEDULE II

                                Escrow Agent Fees

                                [To be inserted]






    

                              EXHIBIT C-2 TO SENIOR
                                 NOTE AND SENIOR
                           SUBORDINATED NOTE AGREEMENT


         SECURITY AGREEMENT

                  SECURITY  AGREEMENT,  dated as of September 18, 1996,  made by
Mrs.  Fields'  Original  Cookies,   Inc.,  a  Delaware   corporation  (with  its
successors,  the "Store  Company"),  and each  subsidiary  of the Store  Company
listed on Schedule A hereto (which  Schedule  shall be revised from time to time
to reflect the  addition of any new  subsidiaries  of the Store  Company)  (each
individually a "Grantor" and collectively,  the "Grantors") in favor of The Bank
of New York,  as  collateral  agent for the Lenders  (the  "Collateral  Agent"),
pursuant to that certain  Collateral Agency Agreement of even date herewith,  as
amended and from time to time in effect.


                                        W I T N E S S E T H :

                  WHEREAS,  the Store  Company,  Chocamerican,  Inc., a Delaware
corporation,  The Prudential  Insurance Company of America,  a New Jersey mutual
insurance company, Principal Mutual Life Insurance Company, an Iowa corporation,
Pruco  Life  Insurance  Company,  an  Arizona  corporation,  Contrarian  Capital
Advisors,  L.L.C.,  a Delaware  limited  liability  company,  as agent, and Mrs.
Fields Inc., a Delaware corporation,  are entering into that certain Senior Note
and Senior Subordinated Note Agreement, of even date herewith,  (said Agreement,
as it may be amended or otherwise  modified  from time to time,  being the "Note
Agreement"); and

                  WHEREAS,  it is a  condition  precedent  to the closing of the
transactions  contemplated  by the Note  Agreement  that the Store Company shall
have entered into this Agreement; and

                  WHEREAS, the Collateral Agent, acting on behalf of and for the
ratable benefit of the Lenders, is hereby referred to as the "Secured Party";

                  NOW, THEREFORE,  in consideration of the premises and in order
to induce the  Lenders to enter into the Note  Agreement,  each  Grantor  hereby
agrees with the Secured Party as follows:

                  i. Defined Terms.  For purposes of this  Agreement,  "Majority
Lenders"  means (i) for so long as any  Senior  Notes  remain  outstanding,  the
Majority  Chocamerican Senior Lenders and the Majority MFI Lenders (as each such
term is defined  in the Note  Agreement)  and (ii) if none of the  Senior  Notes
remain outstanding,  the Majority Senior  Subordinated  Lenders (as such term is
defined in the Note Agreement). Capitalized terms used in this Agreement but not
defined herein have the respective  meanings  assigned to such terms in the Note
Agreement.  In addition,  the following  terms used in this  Agreement  have the
meanings  specified  below (such meanings  being equally  applicable to both the
singular and plural forms of the terms defined):

                  ii.  "Account"  means,  with  respect  to  any  Grantor,   any
         "account,"  as such term is defined in  Section  9-106 of the UCC,  now
         owned  or  hereafter  acquired  by  such  Grantor  and,  in any  event,
         includes, without limitation,  (i) all accounts receivable,  book debts
         and  other  forms of  obligations  (other  than  forms  of  obligations
         evidenced  by Chattel  Paper,  Documents or  Instruments)  now owned or
         hereafter received or acquired by or belonging or owing to such Grantor
         (including, without limitation, under any trade name, style or division
         thereof) whether arising out of goods sold or services rendered by such
         Grantor or from any other transaction, whether or not the same involves
         the sale of goods  or  services  by such  Grantor  (including,  without
         limitation,  any such  obligation  which might be  characterized  as an
         account under the UCC),  (ii) all of such  Grantor's  rights in, to and
         under all purchase  orders or receipts now owned or hereafter  acquired
         by it for goods or services,  and all of such  Grantor's  rights to any
         goods  represented  by  any  of  the  foregoing   (including,   without
         limitation, unpaid seller's rights of rescission, replevin, reclamation
         and  stoppage  in  transit  and  rights  to   returned,   reclaimed  or
         repossessed  goods),  and (iii) all moneys due or to become due to such
         Grantor under all contracts for the sale of goods or the performance of
         services  or  both by  such  Grantor  (whether  or not  yet  earned  by
         performance on the part of the Grantor or in connection  with any other
         transaction),  now in  existence  or  hereafter  occurring,  including,
         without limitation,  the right to receive the proceeds of said purchase
         orders and contracts,  and (iv) all collateral  security and guarantees
         of any kind given by any Person with respect to any of the foregoing.


<PAGE>




                  "Account  Debtor" means any "account  debtor," as such term is
         defined in Section 9-105(1)(a) of the UCC.

                  "Chattel  Paper"  means,  with  respect  to any  Grantor,  any
         "chattel paper," as such term is defined in Section  9-105(1)(b) of the
         UCC, now owned or hereafter acquired by such Grantor.

          "Collateral"  has the  meaning  assigned  to such term in Section 2 of
               this Agreement.

                  "Contracts" means, with respect to any Grantor, all contracts,
         undertakings or other agreements  (other than Chattel Paper,  Documents
         or  Instruments)  in or under which such  Grantor may now or  hereafter
         have any right, title or interest,  including, without limitation, with
         respect to an Account,  any agreement  relating to the terms of payment
         or the terms of performance thereof.

                  "Documents"   means,   with  respect  to  any   Grantor,   any
         "document," as such term is defined in Section  9-105(1)(f) of the UCC,
         now owned or hereafter acquired by such Grantor.

                  "Equipment"   means,   with  respect  to  any   Grantor,   any
         "equipment,"  as such term is defined in Section  9-109(2)  of the UCC,
         now owned or  hereafter  acquired  by such  Grantor  and, in any event,
         includes,  without limitation, all machinery,  equipment,  furnishings,
         fixtures,  vehicles, computers and other electronic data processing and
         office  equipment  now owned or hereafter  acquired by such Grantor and
         any and all additions,  substitutions  and  replacements  of any of the
         foregoing, wherever located, together with all attachments, components,
         parts, equipment and accessories installed thereon or affixed thereto.

                  "General  Intangibles" means, with respect to any Grantor, any
         "general  intangibles," as such term is defined in Section 9-106 of the
         UCC, now owned or hereafter acquired by such Grantor and, in any event,
         includes, without limitation, all customer lists, Trademarks,  patents,
         rights in intellectual property,  licenses, permits,  Copyrights, Trade
         Secrets,  proprietary or confidential information,  inventions (whether
         patented or patentable or not) and technical  information,  procedures,
         designs,  knowledge,  know-how,  software,  data  bases,  data,  skill,
         expertise,  experience,  processes,  models,  drawings,  materials  and
         records,  goodwill,  rights of indemnification and all right, title and
         interest  which such Grantor may now or hereafter  have in or under any
         Contract, now owned or hereafter acquired by such Grantor.

                  "Instrument"   means,   with  respect  to  any  Grantor,   any
         "instrument,"  as such term is defined in  Section  9-105(1)(i)  of the
         UCC,  now owned or  hereafter  acquired  by such  Grantor,  other  than
         instruments that constitute,  or are a part of a group of writings that
         constitute, Chattel Paper.

                  "Intellectual  Property"  means the following:  (a) trademarks
         (including  service  marks,  designs,   logos,  indicia,  trade  names,
         corporate  names,  business names,  fictitious  business  names,  trade
         styles  and/or  other  source  and/or  business  identifiers,   whether
         registered or at common law),  registrations and applications therefor,
         including,  without limitation,  the trademarks and applications listed
         on Schedule B hereto,  purported to be owned by any of the Grantors and
         used in their respective businesses and the goodwill of the business of
         any of the Grantors connected therewith and symbolized  thereby,  along
         with any and all (i) renewals thereof, (ii) income, royalties,  damages
         and  payments  now  and  hereafter  due  and/or  payable  to any of the
         Grantors with respect thereto, including,  without limitation,  damages
         and  payments  for past or  future  infringements  or  misappropriation
         thereof, (iii) rights to sue for past, present and future infringements
         or misappropriation  thereof,  and (iv) all other rights  corresponding
         thereto  throughout the world (all of the foregoing  trademarks,  trade
         names,  service marks,  registrations  and  applications  thereto,  and
         goodwill,  together with the items  described in the foregoing  clauses
         (i)  through  (iv)  are  sometimes   hereinafter   individually  and/or
         collectively  referred  to as the  "Trademarks");  (b)  trade  secrets,
         including,  without limitation, all techniques,  processes,  methods of
         production   and   commercialization,    training   methods,   recipes,
         formulations, specifications and know-how owned by any Grantor and used
         in their  respective  businesses  which pertain to and are necessary or
         useful in relation to the composition, production, and sale of products
         sold  pursuant to the business of any  Grantor,  along with any and all
         (i) income,  royalties,  damages and  payments  now and  hereafter  due
         and/or payable to any of the Grantors with respect thereto,  including,
         without   limitation,   damages  and   payments   for  past  or  future
         infringements  and  misappropriations  thereof,  (ii) rights to sue for
         past, present and future  infringements or  misappropriations  thereof,
         and (iii) all other rights  corresponding  thereto throughout the world
         (all of the foregoing trade secrets,  together with the items described
         in the foregoing  clauses (i) through  (iii) are sometimes  hereinafter
         individually and/or  collectively  referred to as the "Trade Secrets");
         and (c) copyrights, registrations and applications therefor, including,
         without limitation,  the copyrights listed on Schedule C hereto,  along
         with any and all (i)  renewals  and  extensions  thereof,  (ii) income,
         royalties, damages and payments now and hereafter due and/or payable to
         any  of  the  Grantors  with  respect   thereto,   including,   without
         limitation,  damages and payments for past or future  infringements and
         misappropriations  thereof,  (iii) rights to sue for past,  present and
         future infringements or  misappropriations  thereof, and (iv) all other
         rights corresponding thereto throughout the world (all of the foregoing
         copyrights,  registrations  and  applications,  together with the items
         described  in the  foregoing  clauses  (i) through  (iv) are  sometimes
         hereinafter   individually  and/or  collectively  referred  to  as  the
         "Copyrights").
<PAGE>

                  "Inventory"   means,   with  respect  to  any   Grantor,   any
         "inventory,"  as such term is defined in Section  9-109(4)  of the UCC,
         now owned or hereafter acquired by such Grantor,  and wherever located,
         and,  in  any  event,  includes,  without  limitation,  all  inventory,
         merchandise,  goods and other personal  property now owned or hereafter
         acquired  by such  Grantor  which  are  held  for  sale or lease or are
         furnished or are to be  furnished  under a contract of service or which
         constitute raw materials, work in process or materials used or consumed
         or  to  be  used  or  consumed  in  such  Grantor's  business,  or  the
         processing,  packaging,  delivery  or  shipping  of the  same,  and all
         finished goods.

                  "Permitted  Liens" means Liens permitted by Section 9.2 of the
         Note Agreement existing as of the date hereof or arising hereafter.

                  "Proceeds" means, with respect to any Grantor,  "proceeds," as
         such term is defined in Section 9-306(1) of the UCC, and, in any event,
         shall  include,  without  limitation,  (i) any and all  proceeds of any
         insurance, indemnity, warranty or guaranty payable to such Grantor from
         time to time with  respect to any of the  Collateral,  (ii) any and all
         payments  (in any  form  whatsoever)  made or due and  payable  to such
         Grantor  from  time  to  time  in  connection  with  any   requisition,
         confiscation, condemnation, seizure or forfeiture of all or any part of
         the  Collateral  by any  Governmental  Authority  (or any Person acting
         under  color of  Governmental  Authority),  and (iii) any and all other
         amounts from time to time paid or payable under or in  connection  with
         any of the Collateral.

                  "UCC" means the Uniform  Commercial Code as the same may, from
         time to time, be in effect in the State of New York; provided, however,
         in the event that, by reason of mandatory provisions of law, any or all
         of the  attachment,  perfection  or  priority  of the  Secured  Party's
         security  interest  in  any  Collateral  is  governed  by  the  Uniform
         Commercial Code as in effect in a jurisdiction  other than the State of
         New York, the term "UCC" shall mean the Uniform  Commercial  Code as in
         effect in such other jurisdiction for purposes of the provisions hereof
         relating to such attachment, perfection or priority and for purposes of
         definitions related to such provisions.

                  1.          Grant of Security Interest.

                  3. As collateral security for the full and prompt payment when
due (whether at stated maturity,  by acceleration or otherwise) of the Notes and
all of the other Obligations,  each Grantor hereby assigns, conveys,  mortgages,
pledges,  hypothecates  and transfers to the Secured Party, and hereby grants to
the Secured Party a security interest in all of each Grantor's right,  title and
interest in, to and under the  following,  except such of the  following as such
Grantor is prohibited by law or by any contract or agreement  entered into prior
to the  Closing  Date from  granting a security  interest in (all of which being
hereinafter collectively called the "Collateral"):

         (i)              all Accounts;

         (iii)           all Chattel Paper;

         (v) all  Contracts  and any and all claims of such  Grantor for damages
         arising out of or for breach of or a default under any Contract and the
         right of such  Grantor to perform  or to compel  performance  under any
         Contract and to exercise all remedies thereunder;

         (i)             all Documents;

         (iii)            all Equipment;

         (v)             all General Intangibles;

         (vii)          all Instruments;

         (ix)          all Inventory;

         (xi)            all Intellectual Property;

         (xiii) all other goods and personal  property of such  Grantor  whether
         tangible or  intangible  or whether now owned or hereafter  acquired by
         such Grantor and wherever located; and

         (i) to the extent not otherwise  included,  all Proceeds of each of the
         foregoing and all accessions to,  substitutions  and replacements  for,
         and rents, profits and products of, each of the foregoing;
<PAGE>

provided,  however,  that the security  interest in each Grantor's  Intellectual
Property and General  Intangibles,  to the extent that such General  Intangibles
contain Intellectual Property,  created hereunder shall be subject to the rights
of licensees or franchisees in such  Intellectual  Property (whether existing as
of the date hereof or arising  after the date hereof) to the same extent as each
Grantor's are so subject.

          1.   Rights of the  Secured  Party;  Limitations  on  Secured  Party's
               Obligations.

                  (a) It is  expressly  agreed by each  Grantor  that,  anything
herein to the contrary  notwithstanding,  each Grantor shall remain liable under
each of the Contracts and,  following the occurrence and during the  continuance
of an Event of  Default,  each  Grantor  shall  perform  all of its  duties  and
obligations  thereunder,  all in  accordance  with and pursuant to the terms and
provisions of each such Contract. Neither the Secured Party nor any Lender shall
have any  obligation  or  liability  under any  Contract  solely by reason of or
arising out of this  Agreement  or the  granting  of a security  interest in any
Contract to the Secured  Party or the receipt by the Secured Party or any Lender
of any payment relating to any Contract  pursuant hereto,  nor shall the Secured
Party or any Lender be required or obligated in any manner to perform or fulfill
any of the  obligations of any Grantor under or pursuant to any Contract,  or to
make any payment,  or to make any inquiry as to the nature or the sufficiency of
any payment  received by it or the  sufficiency of any  performance by any party
under any  Contract,  or to present or file any claim,  or to take any action to
collect or enforce any  performance or the payment of any amounts which may have
been assigned to it or to which it may be entitled at any time or times.

                  (a) Upon the occurrence and during the continuance of an Event
of  Default,  the Secured  Party  shall have the right to collect any  Accounts,
Chattel Paper and  Instruments of any Grantor.  If required by the Secured Party
at any time following the occurrence and during the  continuance of any Event of
Default, any Proceeds, when first collected by any Grantor,  received in payment
of any  Account or in payment for any of its  Inventory  or on account of any of
its Contracts,  shall be promptly deposited by such Grantor in the form received
(without  alteration  and with all  necessary  endorsements)  in a special  bank
account  maintained by the Secured  Party and subject to withdrawal  only by the
Secured Party, as hereinafter provided, and until so turned over shall be deemed
to be held in trust by such Grantor for and as the Secured Party's  property and
shall not be commingled  with such  Grantor's  other funds or  properties.  Such
Proceeds, when deposited, shall continue to be collateral security for the Notes
and all of the other Obligations and shall not constitute  payment thereof until
applied as hereinafter provided.  The Secured Party shall apply all or a part of
the funds on deposit in said special account to the principal of and/or interest
on the Notes in  accordance  with the  provisions of Section 8(d) hereof and any
part of such funds which the Secured  Party elects not so to apply and deems not
required as  collateral  security for the Notes or any of the other  Obligations
shall be paid over from time to time by the Secured  Party to each  Grantor.  At
any time  following the  occurrence  and during the  continuance  of an Event of
Default,  at the request of the Secured Party, each Grantor shall deliver to the
Secured Party any or all original and other documents  evidencing,  and relating
to, the sale and delivery of Inventory  or the  performance  of labor or service
which created any or all Accounts,  including,  without limitation, all original
orders,  invoices  and  shipping  receipts;  and,  prior  to  or  following  the
occurrence or during the  continuance  of an Event of Default such Grantor shall
deliver photocopies thereof to the Secured Party at its request.

                  (c) The Secured  Party may, but shall not be obligated  to, at
any time  following the  occurrence  and during the  continuance  of an Event of
Default,  after first  notifying  any Grantor of its  intention to do so, notify
Account Debtors of such Grantor, parties to Contracts of such Grantor,  obligors
of  Instruments of such Grantor and obligors in respect of Chattel Paper of such
Grantor that the  Accounts and the right,  title and interest of such Grantor in
and under such  Contracts,  such  Instruments  and such Chattel  Paper have been
assigned to the Secured  Party and that  payments  shall be made directly to the
Secured  Party.  Upon the request of the Secured Party  following the occurrence
and during the  continuance of an Event of Default,  each Grantor will so notify
such Account  Debtors,  parties to such Contracts,  obligors of such Instruments
and  obligors  in respect  of such  Chattel  Paper.  At any time  following  the
occurrence and during the continuance of an Event of Default,  the Secured Party
may,  but  shall not be  obligated  to, in its own name or in the name of others
communicate  with such Account Debtors,  parties to such Contracts,  obligors of
such  Instruments  and obligors in respect of such Chattel  Paper to verify with
such Persons to the Secured Party's satisfaction the existence, amount and terms
of any such Accounts, Contracts, Instruments or Chattel Paper.

                  (e) Upon  prior  notice  to any  Grantor  (unless  an Event of
Default has occurred and is  continuing,  in which case no notice is necessary),
the Secured Party shall have the right,  but not the obligation,  during regular
business  hours of  Grantor  (unless  an Event of Default  has  occurred  and is
continuing,  in which case such right is exercisable at any time),  to make test
verifications of the Accounts and physical verifications of the Inventory in any
manner and through any medium that it reasonably considers  advisable,  and each
Grantor  agrees to furnish all such  assistance  and  information as the Secured
Party may reasonably require in connection therewith. If an Event of Default has
occurred  and is  continuing,  each  Grantor  shall,  at its own  expense  cause
certified  independent public  accountants  satisfactory to the Secured Party to
prepare  and  deliver to the  Secured  Party,  at any time and from time to time
promptly  upon  the  Secured  Party's  request,  the  following  reports:  (i) a
reconciliation  of all its Accounts,  (ii) an aging of all its  Accounts,  (iii)
trial  balances,  and (iv) a test  verification  of such Accounts as the Secured
Party may  reasonably  request.  Each  Grantor,  at its own expense,  will cause
certified  independent public  accountants  satisfactory to the Secured Party to
prepare  and deliver to the  Secured  Party the  results of the annual  physical
verification of its Inventory made or observed by such accountants.
<PAGE>

                  2.          Representations and Warranties.

                    (a)  The Store Company hereby represents and warrants to the
                         Lenders as follows:

                  (i) The Store  Company  is a  corporation  duly  incorporated,
         validly existing and in good standing in Delaware.  The Store Company's
         principal place of business and the place where its records  concerning
         the Collateral are kept is located in Utah.

                  (i) The  execution,  delivery  and  performance  by the  Store
         Company of this  Agreement  are within  the Store  Company's  corporate
         powers, have been duly authorized by all necessary corporate action and
         do  not  contravene  the  Store  Company's   restated   certificate  of
         incorporation or by-laws.

                  (i) No consent,  authorization,  approval or other  action by,
         and no notice to or filing  with,  any  Governmental  Authority  in the
         United  States  is  required  for  the  due  execution,   delivery  and
         performance by the Store Company of this Agreement  (other than routine
         filings of UCC financing and  continuation  statements and filings with
         the U.S.
         Patent and Trademark and Copyright Offices).

                  (i) This Agreement has been duly executed and delivered by the
         Store  Company and is the legal,  valid and binding  obligation  of the
         Store Company, enforceable against the Store Company in accordance with
         its  terms,   but  subject  to   applicable   bankruptcy,   insolvency,
         reorganization,  moratorium  or  other  similar  laws  relating  to  or
         affecting the rights of creditors  generally and to general  principles
         of equity.

                    (a)  Each  Grantor  hereby  represents  and  warrants to the
                         Lenders as follows:

                  (i) Assuming each Grantor other than the Store Company is duly
         organized and validly  existing under the laws of its  jurisdiction  of
         organization,  upon the filing of appropriate  financing  statements or
         other documents  evidencing the security interest created hereby in the
         jurisdictions  listed on  Schedule  D hereto,  this  Agreement  will be
         effective  to  create a valid  and  continuing  Lien on each  Grantor's
         rights in the  Collateral,  the  perfection of which is governed by the
         Uniform Commercial Code as in effect in such  jurisdictions,  and prior
         to all other Liens  except  Permitted  Liens and any other Lien created
         prior to the date hereof; provided, however, that each Grantor makes no
         representations  or warranties  with respect to the nature or extent of
         its rights in any of the  Collateral  or the  creation of any Lien with
         respect to Collateral  located outside of the United States  including,
         without limitation, Intellectual Property.

                  1.          Covenants.

                  2. Each Grantor  covenants  and agrees with the Secured  Party
and the  Lenders  that from and after the date of this  Agreement  and until the
Notes  have been paid in full and all of the other  Obligations  have been fully
satisfied:

                  (a) Further Documentation;  Pledge of Instruments. At any time
and from time to time,  and at the sole  expense of such  Grantor,  such Grantor
will promptly and duly execute and deliver any and all such further  instruments
and documents  including,  without limitation,  the Trademark Security Agreement
and the Copyright Security Agreement,  substantially in the form attached hereto
as Exhibit A and Exhibit B, respectively,  and take such further action as shall
be necessary or as the Secured Party may reasonably deem desirable to obtain the
full benefits of this  Agreement  and of the rights and powers  herein  granted,
including, without limitation, using its best efforts to secure all consents and
approvals  necessary or  appropriate  for the assignment to the Secured Party of
any  Contract  held by such  Grantor or in which such Grantor has any rights not
heretofore assigned,  the filing of any financing or continuation  statements or
amendments  thereto under the UCC in the  jurisdictions  indicated on Schedule D
hereto  with  respect  to the  Liens  and  security  interests  granted  hereby,
transferring  Collateral  to  the  Secured  Party's  possession  (if a  security
interest in such  Collateral  can be  perfected by  possession)  and placing the
interest of the Secured Party as lienholder on the  certificate  of title of any
vehicle and recording  the Secured  Party's  security  interest in any Grantor's
after-acquired  Intellectual  Property.  Such Grantor also hereby authorizes the
Secured Party to file any such financing or continuation  statement  without the
signature of such Grantor to the extent  permitted by applicable  law. If any of
the Collateral  should be or become  evidenced by any  Instrument,  such Grantor
agrees to pledge such  Instrument  to the Secured  Party and shall duly  endorse
such  Instrument  and  deliver  the same to the third  party,  other than checks
processed by such Grantor in the ordinary course of business.
<PAGE>

                  (c)  Maintenance  of  Records.  Such  Grantor  will  keep  and
maintain at its own cost and expense  satisfactory  and complete  records of the
Collateral, including, without limitation, a record of all payments received and
all credits  granted with respect to the  Collateral and all other dealings with
the Collateral,  consistent with its recordkeeping practices as in effect on the
date hereof.  All Chattel Paper will be marked with the following legend:  "This
writing  and the  obligations  evidenced  or secured  hereby are  subject to the
security  interest  of The  Bank  of New  York,  as the  Collateral  Agent."  If
requested by the Secured Party, the security interest of the Secured Party shall
be noted on the  certificate of title of each vehicle.  For the Secured  Party's
and the  Beneficiaries'  further security,  such Grantor agrees that the Secured
Party and the  Beneficiaries  shall have a special  property  interest in all of
such Grantor's books and records pertaining to the Collateral and, following the
occurrence  and during the  continuance  of any Event of Default,  such  Grantor
shall  deliver and turn over any such books and records to the Secured  Party or
to its  representatives at any time on demand of the Secured Party. Prior to the
occurrence  of an Event of Default and upon  reasonable  notice from the Secured
Party,  such Grantor  shall permit any  representative  of the Secured  Party to
inspect  such books and  records  and will  provide  photocopies  thereof to the
Secured Party.

                  (e) Indemnification. In any suit, proceeding or action brought
by the Secured Party relating to any Account,  Chattel Paper, Contract,  General
Intangible  or  Instrument  for any sum  owing  thereunder,  or to  enforce  any
provision  of any  Account,  Chattel  Paper,  Contract,  General  Intangible  or
Instrument,  such  Grantor  will  save,  indemnify  and keep the  Secured  Party
harmless from and against all claims, damages, losses,  liabilities and expenses
(including,  without  limitation,  fees and disbursements of counsel selected by
the Secured Party,  including those incurred upon any appeal) suffered by reason
of any  defense,  set-off,  counterclaim,  recoupment  or reduction of liability
whatsoever of the obligor thereunder, arising out of a breach by such Grantor of
any obligation thereunder or arising out of any other agreement, Indebtedness or
liability at any time owing to, or in favor of, such  obligor or its  successors
from such Grantor,  and all such obligations of such Grantor shall be and remain
enforceable  against and only against such Grantor and shall not be  enforceable
against the Secured Party or the Lenders.
              
                  (f) Compliance  with Laws,  Etc. Such Grantor will comply with
the  requirements of all applicable laws,  rules,  regulations and orders of any
Governmental  Authority or arbitrator  applicable to the  Collateral or any part
thereof or to the operation of such Grantor's  business,  the noncompliance with
which, individually or in the aggregate,  would or would be reasonably likely to
materially  adversely  affect  the  business,  condition  (financial  or other),
assets,  properties  or  operations of any of the Store Company and the Grantors
taken  as a  whole;  provided,  however,  that  such  Grantor  may  contest  the
requirement of any applicable  law, rule,  regulation or order in any reasonable
manner  which shall not, in the sole  opinion of the  Secured  Party,  adversely
affect the  Secured  Party's  rights  hereunder  or  adversely  affect the first
priority of its Lien on and security interest in the Collateral, subject only to
Permitted Liens.

                  (h) Payment of Obligations.  Such Grantor will pay, before the
same shall become delinquent and before any penalty or interest accrues thereon,
all taxes,  assessments  and  governmental  charges or levies  imposed  upon the
Collateral  or in respect of its income or profits  therefrom  and all claims of
any kind  (including,  without  limitation,  claims  for  labor,  materials  and
supplies),  except that no such item need be paid if (i) such  non-payment  does
not involve any danger of the sale,  forfeiture or loss of any of the Collateral
or any interest therein which, individually or in the aggregate,  would or would
be reasonably  likely to  materially  adversely  affect the business,  condition
(financial  or other),  assets,  properties  or  operations  of any of the Store
Company and the Grantors  taken as a whole,  and (ii) such charge is  adequately
reserved against in accordance with and to the extent required by GAAP.

                  (j)  Compliance  with Terms of Accounts,  Etc.  Following  the
occurrence and during the continuance of an Event of Default,  such Grantor will
comply  with and  perform  all of its  obligations,  covenants,  conditions  and
agreements with respect to any Account or Chattel Paper.

                  (l) Limitation on Liens on  Collateral.  Such Grantor will not
create,  permit or suffer to exist,  and will defend the Collateral  against and
take such other  action as is necessary  to remove,  any Lien on the  Collateral
except  Permitted  Liens,  and will defend the right,  title and interest of the
Secured Party and the Lenders in and to any of such  Grantor's  rights under the
Chattel Paper, Contracts, Documents,  Intellectual Property, General Intangibles
and  Instruments  and to the  Equipment and Inventory and in and to the Proceeds
thereof  against  the claims and demands of all  Persons  whomsoever  other than
holders of Permitted Liens.

                  (n) Limitations on  Modifications  of Accounts.  Following the
occurrence and during the continuance of any Event of Default, such Grantor will
not, without the Secured Party's prior written  consent,  grant any extension of
the time of payment of any of the  Accounts,  Chattel Paper or  Instruments,  or
compromise,  compound or settle the same for less than the full amount  thereof,
or release,  wholly or partly,  any Person  liable for the payment  thereof,  or
allow any credit or discount whatsoever thereon.

                  (p) Maintenance of Insurance. Such Grantor will maintain, with
financially sound and reputable  companies,  insurance policies (i) insuring its
Inventory  and  Equipment  against  casualties  and (ii)  insuring  such Grantor
against  liability  for  personal  injury and property  damage  relating to such
Inventory  and  Equipment,  such  policies to be in such  amounts and against at
least such risks as are  usually  insured  against in the same  general  area by
companies engaged in the same or a similar business, naming the Secured Party as
an additional insured. Any amounts payable under any of such Grantor's insurance
policies for any loss shall be paid  directly to such Grantor to be used by such
Grantor to repair and restore the  property  which was the subject of the claim;
provided that, for so long as an Event of Default has occurred and is continuing
any  amounts  payable  under such  Grantor's  insurance  policies  shall be paid
directly to the Secured  Party to be used by such  Grantor to repair and restore
the  property  which was the  subject  of the  claim.  Such  Grantor  shall,  if
requested by the Secured Party,  deliver to the Secured  Party,  as often as the
Secured Party may  reasonably  request,  a report of its  insurance  broker with
respect to the  insurance on its  Inventory and  Equipment.  All insurance  with
respect to the Inventory and Equipment shall (i) contain a clause which provides
that the Secured  Party's  interest  under the policy will not be invalidated by
any act or omission  of, or any breach of warranty  by, the  insured,  or by any
change in the title,  ownership or possession of the insured property, or by the
use of the property for purposes more hazardous than is permitted in the policy,
and (ii) provide that no cancellation, reduction in amount or change in coverage
thereof shall be effective  until at least ten days after receipt by the Secured
Party of written notice thereof.
<PAGE>

                  (r)  Limitations on  Disposition.  Such Grantor will not sell,
lease,  transfer or otherwise  dispose of any of the  Collateral,  or attempt or
contract to do so, except as permitted by the Note Agreement. In connection with
any franchising or other disposition of a store permitted by the Note Agreement,
the Collateral  Agent hereby  releases,  without any further action,  all of its
right, title and interest in and to any portion of the Collateral  consisting of
tangible  assets then located on the premises of such store  effective as of the
effective  date of any  agreement  pursuant  to which  any  such  store is sold,
franchised or otherwise disposed of. The Collateral Agent agrees to execute such
documents or  instruments  (including,  without  limitation,  UCC-3  termination
statements  or UCC-3  releases) as a Grantor may request in order to evidence or
effectuate the provisions of this Section 5(j).

                  (t) Further  Identification of Collateral.  Such Grantor will,
if so requested by the Secured Party,  furnish to the Secured Party, as often as
the  Secured  Party  reasonably  requests,   statements  and  schedules  further
identifying  and  describing the Collateral and such other reports in connection
with the  Collateral  as the  Secured  Party  may  reasonably  request  (without
imposing any undue burden on such Grantor), all in reasonable detail.

                  (v) Right of Inspection.  Subject to the provisions of Article
V of the Collateral  Agency  Agreement,  upon reasonable  notice to such Grantor
(unless an Event of Default has  occurred  and is  continuing,  in which case no
notice is  necessary),  the Secured  Party shall at all times have full and free
access  during  normal   business  hours  to  all  the  books  and  records  and
correspondence of such Grantor, and the Secured Party or its representatives may
examine  the  same,  take  extracts  therefrom  and  make  photocopies  thereof;
provided, however, that the expenses incurred by the Secured Party in connection
with the foregoing  shall be borne by the Lenders unless an Event of Default has
occurred and is  continuing,  in which case such expenses shall be borne by such
Grantor.  Upon reasonable notice to such Grantor (unless an Event of Default has
occurred and is continuing,  in which case no notice is necessary),  the Secured
Party and its  representatives  shall also have the right to enter into and upon
any premises  where any of the Equipment or Inventory is located for the purpose
of inspecting the same,  observing its use or otherwise protecting its interests
therein.

                  (x) Maintenance of Equipment. Such Grantor will, to the extent
reasonably prudent,  maintain or cause to be maintained in good repair,  working
order  and  condition  the  Equipment  and  from  time to  time,  to the  extent
reasonably  prudent,  will  make or cause to be made  all  appropriate  repairs,
renewals, replacements or disposals thereof.

                  (z)  Continuous  Perfection.  Such Grantor will not change its
name,  identity  or  corporate  structure  in any  manner  which  might make any
financing or  continuation  statement  filed in  connection  herewith  seriously
misleading  within the meaning of Section 9-402(7) of the UCC (or any other then
applicable  provision  of the UCC)  unless  such  Grantor  shall  have given the
Secured  Party at least 30 days'  prior  written  notice  thereof and shall have
taken  all  action  (or made  arrangements  to take  such  action  substantially
simultaneously  with such  change  if it is  impossible  to take such  action in
advance)  necessary or  reasonably  requested by the Secured Party to amend such
financing  statement  or  continuation  statement  so that  it is not  seriously
misleading.  Such  Grantor  will not change its  principal  place of business or
remove its  records  unless it gives the  Secured  Party at least 30 days' prior
written  notice  thereof and has taken such action as is  necessary to cause the
security  interest  of the  Secured  Party in the  Collateral  to continue to be
perfected.

                  (bb)        New Intellectual Property.

                  (i) If, at any time before the Notes or the other  Obligations
         shall have been paid in full,  such Grantor shall (A) obtain any rights
         to or  interests  in any  new  inventions  whether  or not  patentable,
         patents, patent applications or any reissue, divisions,  continuations,
         renewal, extension or continuation-in-part of any patent or improvement
         of  any  patent,   trademarks,   trade  names,   service   marks,   and
         registrations or applications for registration thereof,  trade secrets,
         copyrights and registrations or applications for registration  thereof,
         or  licenses,  or (B) become  entitled  to the benefit of any patent or
         patent  or   trademark   application,   or  any   reissue,   divisions,
         continuations,  renewal,  extension,  or  continuation-in-part  of  any
         patent  or  any  improvement  of any  patent,  trademark  or  trademark
         registration  or renewal,  trade  secret,  license or license  renewal,
         copyright  or copyright  registration  or renewal  (collectively,  "New
         Intellectual Property"),  such Grantor covenants and agrees to prepare,
         execute and record with all  appropriate  federal,  state  and/or local
         offices and authorities an amendment to this Agreement  adding such New
         Intellectual  Property  to  the  Collateral,   in  form  and  substance
         reasonably  satisfactory  to the  Majority  Lenders  and,  as  soon  as
         received,  deliver  to the  Secured  Party  reasonable  proof that such
         amended  Agreement has been duly recorded and that a security  interest
         in favor of the Secured  Party in such New  Intellectual  Property  has
         been granted.

                  (i) Each Grantor  covenants and agrees that from and after the
         date  hereof  and until the  obligations  shall have been paid in full,
         such Grantor shall promptly amend this Agreement by amending Schedule B
         or C, as applicable, to include such New Intellectual Property.
<PAGE>

                  (a) No Material Adverse Action.  No Grantor shall take or fail
to  take  any  action  which  would  have  a  material  adverse  effect  on  the
enforceability of the Secured Party's interest in the Intellectual  Property, or
the value, in the aggregate, of the Intellectual Property.

                  (c) New  Subsidiaries.  The Store  Company  agrees  that if it
shall, in the future, form or acquire, directly or indirectly,  any Subsidiaries
that are formed in the United States,  such Subsidiaries shall become parties to
this Agreement, and the Store Company shall cause such Subsidiary to execute and
deliver to the Secured  Party any  documents  that the Secured  Party  requests,
evidencing such  Subsidiary's  agreement to be bound by the terms and conditions
of this Agreement.

               2.   The Secured Party's Appointment as Attorney-in-Fact.

                  (a) Each Grantor hereby  irrevocably  constitutes and appoints
the  Secured  Party  and any  officer  or  agent  thereof,  with  full  power of
substitution,  as its true and  lawful  attorney-in-fact  with full  irrevocable
power and  authority  in the place and stead of such  Grantor and in the name of
such  Grantor  or in its own  name,  from  time to time in the  Secured  Party's
discretion, for the purpose of carrying out the terms of this Agreement, to take
any and all appropriate  action and to execute and deliver any and all documents
and  instruments  which the Secured  Party may deem  necessary  or  desirable to
accomplish the purposes of this Agreement and,  without  limiting the generality
of the foregoing,  hereby gives the Secured Party the power and right, on behalf
of  such  Grantor,  without  notice  to or  assent  by  such  Grantor  to do the
following:

                  (i) to ask, demand, collect, receive and give acquittances and
         receipts  for any and  all  moneys  due and to  become  due  under  any
         Collateral  and,  in the  name of such  Grantor  or in its own  name or
         otherwise,  to take  possession  of and endorse and collect any checks,
         drafts,  notes,  acceptances  or other  Instruments  for the payment of
         moneys  due under any  Collateral  and to file any claim or to take any
         other action or  proceeding  in any court of law or equity or otherwise
         deemed  appropriate  by the Secured Party for the purpose of collecting
         any and all such moneys due under any Collateral  whenever  payable and
         to file any claim or to take any  other  action  or  proceeding  in any
         court of law or equity or otherwise  deemed  appropriate by the Secured
         Party for the purpose of  collecting  any and all such moneys due under
         any Collateral whenever payable;

                  (i) to pay or discharge taxes,  Liens,  security  interests or
         other  encumbrances  levied  or  placed on or  threatened  against  the
         Collateral,  to effect any repairs or any  insurance  called for by the
         terms  of this  Agreement  and to pay all or any  part of the  premiums
         therefor and the costs thereof; and

                  (i) (A) to direct any party  liable for any payment  under any
         of the  Collateral  to make  payment of any and all moneys due,  and to
         become due thereunder,  directly to the Secured Party or as the Secured
         Party shall direct;  (B) to receive  payment of and receipt for any and
         all  moneys,  claims and other  amounts  due,  and to become due at any
         time, in respect of or arising out of any  Collateral;  (C) to sign and
         indorse  any  invoices,  freight  or  express  bills,  bills of lading,
         storage or warehouse  receipts,  drafts against  debtors,  assignments,
         verifications  and  notices  in  connection  with  Accounts  and  other
         Documents  constituting or relating to the Collateral;  (D) to commence
         and prosecute any suits,  actions or proceedings at law or in equity in
         any court of competent  jurisdiction  to collect the  Collateral or any
         part  thereof  and  to  enforce  any  other  right  in  respect  of any
         Collateral;  (E) to defend  any  suit,  action  or  proceeding  brought
         against such Grantor  with  respect to any  Collateral;  (F) to settle,
         compromise  or adjust any suit,  action or proceeding  described  above
         and, in connection  therewith,  to give such  discharges or releases as
         the  Secured  Party may deem  appropriate;  (G) to  license  or, to the
         extent permitted by an applicable license, sublicense, whether general,
         special or  otherwise,  and whether on an  exclusive  or  non-exclusive
         basis,  any patent or trademark,  throughout the world for such term or
         terms,  on such  conditions,  and in such manner,  as the Secured Party
         shall in its sole  discretion  determine;  and (H)  generally  to sell,
         transfer,  pledge, make any agreement with respect to or otherwise deal
         with any of the  Collateral  as fully  and  completely  as  though  the
         Secured Party were the absolute owner thereof for all purposes,  and to
         do, at the Secured  Party's option and such Grantor's  expense,  at any
         time, or from time to time, all acts and things which the Secured Party
         reasonably  deems  necessary  to protect,  preserve or realize upon the
         Collateral  and the Secured  Party's and the Lenders' Lien therein,  in
         order  to  effect  the  intent  of this  Agreement,  all as  fully  and
         effectively as such Grantor might do.
<PAGE>

                  (a) The Secured Party agrees that,  unless it receives  actual
notice that an Event of Default has occurred and is continuing,  it will forbear
from exercising the power of attorney or any rights granted to the Secured Party
pursuant  to this  Section  6.  Each  Grantor  hereby  ratifies,  to the  extent
permitted by law, all that any said  attorney  shall  lawfully do or cause to be
done by virtue hereof. The power of attorney granted pursuant to this Section 6,
being  coupled with an interest,  shall be  irrevocable  until the Notes and the
other Obligations are indefeasibly paid in full.

                  (c) The powers  conferred on the Secured  Party  hereunder are
solely  to  protect  the  Secured  Party's  and the  Lenders'  interests  in the
Collateral  and shall not impose any duty upon it to exercise  any such  powers.
The  Secured  Party  shall be  accountable  only for  amounts  that it  actually
receives  as a result of the  exercise  of such powers and neither it nor any of
its  officers,  directors,  employees  or agents  shall be  responsible  to such
Grantor  for any act or  failure  to act,  except  for the gross  negligence  or
willful misconduct of it or of such officers, directors, employees or agents.

                  (e) Such Grantor also  authorizes  the Secured  Party,  at any
time and from time to time following the  occurrence and during the  continuance
of an Event of Default,  (i) to  communicate in such Grantor's own name with any
party to any  Contract  with regard to the  assignment  of the right,  title and
interest of such Grantor in and under the Contracts  hereunder and other matters
relating  thereto and (ii) to execute,  in connection with the sale provided for
in Section 8 hereof,  any  endorsements,  assignments  or other  instruments  of
conveyance or transfer with respect to the Collateral.

     2.  Performance by the Secured Party of Such Grantor's  Obligations. 

     3. If any  Grantor  fails to perform or comply  with any of its  agreements
contained  herein and the Secured  Party,  as provided  for by the terms of this
Agreement,  shall itself perform or comply,  or otherwise  cause  performance or
compliance,  with such agreement,  the reasonable  expenses of the Secured Party
and its agents  incurred in  connection  with such  performance  or  compliance,
together with interest  thereon at the highest rate then in effect in respect of
the Notes,  shall be payable by such Grantor to the Secured  Party on demand and
shall constitute Obligations secured hereby.

                  1.       Remedies, Rights Upon an Event of Default.

                  (a) If any Event of Default shall occur and be continuing, the
Secured  Party shall,  at the request of the Majority  Lenders,  or may with the
consent of the  Majority  Lenders,  exercise in addition to all other rights and
remedies  granted  to it in  this  Agreement  and in  any  other  instrument  or
agreement   securing,   evidencing  or  relating  to  the  Notes  or  the  other
Obligations,  all rights and remedies of a secured party under the UCC.  Without
limiting the generality of the foregoing,  each Grantor expressly agrees that in
any such event the Secured Party, without demand of performance or other demand,
advertisement  or notice of any kind (except the notice  specified below of time
and place of public or private sale) to or upon such Grantor or any other Person
(all  and  each of which  demands,  advertisements  and/or  notices  are  hereby
expressly waived to the maximum extent permitted by the UCC and other applicable
law),  may  forthwith  collect,  receive,   appropriate  and  realize  upon  the
Collateral,  or any part thereof, and/or may forthwith sell, lease, assign, give
an option or options to purchase or sell,  or  otherwise  dispose of and deliver
said  Collateral  (or  contract to do so), or any part  thereof,  in one or more
parcels at public or private sale or sales, at any exchange or broker's board or
any of the Secured  Party's offices or elsewhere at such prices as it may in its
sole  discretion  elect,  for cash or on credit or for future  delivery  without
assumption  of any credit risk.  The Secured  Party or any Lender shall have the
right upon any such public sale or sales,  and, to the extent  permitted by law,
upon any such  private  sale or sales,  to  purchase,  by bidding in its debt or
otherwise,  the whole or any part of said  Collateral so sold, free of any right
or  equity of  redemption,  which  equity  of  redemption  such  Grantor  hereby
releases.  Each  Grantor  further  agrees,  at the  Secured  Party's  request to
assemble the  Collateral  and make it  available to the Secured  Party at places
which the  Secured  Party shall  reasonably  select,  whether at such  Grantor's
premises or  elsewhere.  The Secured  Party shall apply the net  proceeds of any
such  collection,  recovery,  receipt,  appropriation,  realization  or  sale as
provided in Section 8(d)  hereof,  with such  Grantor  remaining  liable for any
deficiency  remaining  unpaid after such  application,  and only after so paying
over such net proceeds  and after the payment by the Secured  Party of any other
amount required by any provision of law,  including  Section  9-504(1)(c) of the
UCC, need the Secured Party  account for the surplus,  if any, such Grantor.  To
the maximum extent  permitted by applicable law, such Grantor waives all claims,
damages, and demands against the Secured Party or the Lenders arising out of the
repossession,  retention or sale of the Collateral. Each Grantor agrees that the
Secured  Party need not give more than ten days' notice of the time and place of
any  public  sale or of the time after  which a private  sale may take place and
that such notice is reasonable  notification of such matters. Such Grantor shall
remain liable for any  deficiency if the proceeds of any sale or  disposition of
the Collateral are insufficient to pay all amounts to which the Secured Party is
entitled,  such  Grantor  also  being  liable for the fees and  expenses  of any
attorneys  employed  by  the  Secured  Party  or the  Lenders  to  collect  such
deficiency.
<PAGE>

                  (a) Each  Grantor  also agrees to pay all costs of the Secured
Party  and the  Lenders  including,  without  limitation,  attorneys'  fees  and
disbursements,  incurred in connection with the enforcement of any of its rights
and remedies hereunder.

                  (c) Each Grantor hereby waives presentment, demand, protest or
any notice (to the maximum  extent  permitted by applicable  law) of any kind in
connection with this Agreement or any Collateral.

                  (e) The Proceeds of any sale, disposition or other realization
upon all or any part of the Collateral shall be distributed by the Secured Party
as provided in Section 4.2 of the Collateral Agency Agreement.

                  2.  Limitation  on the  Secured  Party's  Duty in  Respect  of
Collateral.

                  4.  Other  than  as  may  be  specifically   provided  in  the
Collateral Agency Agreement, the Secured Party shall not have any duty as to any
Collateral in its  possession or control or in the  possession or control of its
agents or nominees  or any income  thereon or as to the  preservation  of rights
against prior parties or any other rights  pertaining  thereto,  except that the
Secured Party shall use  reasonable  care with respect to the  Collateral in its
possession or under its control.  Upon request of any Grantor, the Secured Party
shall account for any moneys  received by it in respect of any foreclosure on or
disposition of the Collateral.

                  6.       Notices.

                  8. All notices and other communications provided for hereunder
shall be given or made by telecopy,  first class mail,  overnight  delivery,  or
personal delivery, if to any Grantor, addressed to it at c/o Capricorn Investors
II, L.P., 30 East Elm Street, Greenwich,  Connecticut 06830, Attention:  Herbert
S. Winokur,  Jr., with a copy to Randall H. Doud, Esq.,  Skadden,  Arps,  Slate,
Meagher  & Flom,  919 Third  Avenue,  New York,  New York  10022,  and if to the
Secured  Party,  addressed  to it at The Bank of New York,  101 Barclay  Street,
Floor 21 West,  New York,  New York 10286,  Attention:  Corporate  Trust Trustee
Administration,  or,  as to each  party,  at such  other  address  as  shall  be
designated  by such  party in a written  notice  to each  other  party  given in
accordance with this Section 10. Except as otherwise provided in this Agreement,
all such communications shall be deemed to have been duly given when transmitted
by telecopy,  subject to  telephone  confirmation  of receipt and the  provision
immediately  thereafter  of a copy by first  class mail,  overnight  delivery or
personal delivery or, in the case of a mailed notice, when duly deposited in the
U.S.  mails,  first class  postage  prepaid,  in each case given or addressed as
aforesaid.

                  10.      Amendments, Etc.

                  12. No amendment or waiver of any provision of this  Agreement
nor  consent to any  departure  by any Grantor  therefrom  shall in any event be
effective unless the same shall be in writing,  approved by the Majority Lenders
and signed by the Secured Party,  and then any such waiver or consent shall only
be  effective in the  specific  instance and for the specific  purpose for which
given.
<PAGE>

                  14.      No Waiver; Remedies.

                  16.  (a) No  failure  on the  part  of the  Secured  Party  to
exercise,  and no delay in  exercising  any right  hereunder  shall operate as a
waiver thereof;  nor shall any single or partial exercise of any right hereunder
preclude  any other or further  exercise  thereof or the  exercise  of any other
right.  The remedies herein provided are cumulative,  may be exercised singly or
concurrently,  and are not exclusive of any remedies provided by law, any of the
other Security Documents or the Note Agreement.

                  18.  (b)  Failure  by the  Secured  Party at any time or times
hereafter to require  strict  performance  by any Grantor or any other Person of
any of the provisions,  warranties,  terms or conditions contained in any of the
Security Documents now or at any time or times hereafter executed by any Grantor
or any such other  Person and  delivered  to any of the Secured  Party shall not
waive,  affect or diminish  any right of the Secured  Party at any time or times
hereafter  to demand  strict  performance  thereof,  and such right shall not be
deemed to have been  modified or waived by any course of conduct or knowledge of
the Secured Party, or any agent, officer or employee of such Secured Party.

                  1.       Successors and Assigns.

                  2.  This  Agreement  and  all   obligations  of  each  Grantor
hereunder shall be binding upon the successors and assigns of each Grantor,  and
shall,  together  with the rights and remedies of the Secured  Party  hereunder,
inure to the benefit of the  Secured  Party,  the  Lenders and their  respective
successors and assigns.

                  1.       Governing Law.

                  3. This  Agreement  shall be governed by, and be construed and
interpreted in accordance with, the law of the State of New York, without regard
to principles of conflicts of laws.  Wherever  possible,  each provision of this
Agreement shall be interpreted in such manner as to be effective and valid under
applicable law, but if any provision of this Agreement shall be prohibited by or
invalid under  applicable law, such provision  shall be ineffective  only to the
extent of such prohibition or invalidity and without  invalidating the remaining
provisions of this Agreement.

                  5.       Consent to Jurisdiction.

                  7. Courts  within the State of New York  shall,  to the extent
permitted by applicable  law, have  nonexclusive  jurisdiction  over any and all
disputes  arising under or pertaining to this  Agreement and all  obligations of
each Grantor hereunder. In any and all such disputes, the Store Company and each
Grantor,  hereby  irrevocably  consent to the  nonexclusive  jurisdiction of all
courts  within  the State of New York and the  service  of process of any of the
aforesaid  courts by the mailing of copies  thereof by  registered  or certified
mail,  postage  prepaid,  to the Store  Company or such  Grantor at its  address
provided herein, and venue in any such dispute shall, to the extent permitted by
applicable  law,  be proper in New York County or the  Southern  District of New
York.

                  9.       Section Titles.

                  11. The Section  titles  contained in this  Agreement  are and
shall be without  substantive  meaning or content of any kind whatsoever and are
not a part of this Agreement.


<PAGE>





                  IN WITNESS WHEREOF,  Each Grantor has caused this Agreement to
be executed and delivered by its duly authorized officer on the date first above
written.


<PAGE>







                                            MRS. FIELDS' ORIGINAL COOKIES, INC.

                                            By:/s/Herbert S. Winokur
                                               Name:Herbert S. Winokur
                                               Title:President

                                            MRS. FIELDS COOKIES AUSTRALIA


                                            By:/s/Herbert S. Winokur
                                               Name:Herbert S. Winokur
                                               Title:President


                                            FAIRFIELD FOODS INC.


                                            By:/s/Herbert S. Winour
                                               Name:Herbert S. Winokur
                                               Title:President



<PAGE>



Accepted and acknowledged by:

THE BANK OF NEW YORK,
  AS COLLATERAL AGENT


By:/s/Bryon Merino
   Name:Bryon Merino
   Title:Assistant Treasurer


<PAGE>



                                   SCHEDULE A
                              TO SECURITY AGREEMENT

                                    GRANTORS



<PAGE>






Mrs. Fields' Original Cookies, Inc.

Mrs. Fields Cookies Australia

Fairfield Foods Inc.



<PAGE>





                                   SCHEDULE C
                                       TO
                               SECURITY AGREEMENT

                                   COPYRIGHTS


                                      None



<PAGE>



                                   SCHEDULE D
                              TO SECURITY AGREEMENT

                                     FILINGS





                                                          2

                                EXHIBIT D TO OCC
                            ASSET PURCHASE AGREEMENT



                         -------------------------------



                       MRS. FIELDS' ORIGINAL COOKIES, INC.


                         -------------------------------



                             STOCKHOLDERS' AGREEMENT

                                      among

                       MRS. FIELDS' ORIGINAL COOKIES, INC.

                                       and


                   ITS STOCKHOLDERS AND OTHER SECURITYHOLDERS

                        --------------------------------



                         Dated as of September 18, 1996


                        --------------------------------








<PAGE>


                                                           3

                             STOCKHOLDERS' AGREEMENT

               STOCKHOLDERS' AGREEMENT (this "Agreement"), dated as of September
  18, 1996, among MRS. FIELDS' ORIGINAL  COOKIES,  INC., a Delaware  corporation
  (the "Company"),  MRS. FIELDS' HOLDING COMPANY,  INC., a Delaware  corporation
  ("Holdco"), and CHOCAMERICAN, INC., a Delaware corporation
                          ("Chocamerican"),  and such  other  persons  to become
parties to this Agreement as described herein.

                                 W I T N E S S E T H:

         WHEREAS,  pursuant to an Asset Purchase Agreement dated August 7, 1996,
among Mrs. Fields Inc., a Delaware corporation ("MFI"),  various subsidiaries of
MFI,  the  Company  and  Capricorn   Investors  II,  L.P.,  a  Delaware  limited
partnership  ("Capricorn"),  the  Company  has as of the date of this  Agreement
purchased certain assets specified  therein and issued as partial  consideration
therefor  to  designees  of  MFI  senior   subordinated  notes  of  the  Company
("Convertible  Notes")  convertible  into shares of common stock, par value $.01
per share of the Company (the "Common Stock");

         WHEREAS,  pursuant to an Asset Purchase Agreement dated as of August 7,
1996,  as amended by a First  Amendment  dated as of September  17, 1996,  among
Chocamerican and two  subsidiaries of  Chocamerican,  the Company and Capricorn,
the Company has as of the date of this Agreement  purchased the assets specified
therein and as partial consideration therefor issued to one of such subsidiaries
of Chocamerican Convertible Notes;

         WHEREAS, it is expected that the Company will adopt a Stock Option Plan
and the grant of options  pursuant  thereto to  employees of the Company will be
conditioned on such employees becoming parties to this Agreement;

         WHEREAS,  as of the  date  of  this  Agreement,  Holdco  owns  all  the
outstanding shares of Common Stock and Holdco has acquired the Convertible Notes
issued to designees of MFI;

         WHEREAS,  the parties hereto deem it in their best interests and in the
best interests of the Company to provide  consistent and uniform  management for
the Company and desire to enter into this Agreement in order to effectuate  that
purpose and to set forth their  respective  rights and obligations in connection
with their investment in the Company; and

         WHEREAS,   the  parties  hereto  also  desire  to  restrict  the  sale,
assignment,  transfer,  encumbrance or other disposition of the shares of Common
Stock  and  the  Convertible  Notes,  and to  provide  for  certain  rights  and
obligations in respect thereto as hereinafter provided;

         NOW,   THEREFORE,   in  consideration  of  the  mutual  agreements  and
understandings set forth herein, the parties hereto hereby agree as follows:

     1. Section Certain  Definitions.  As used in this Agreement,  the following
terms shall have the following respective meanings:

     3.  "Affiliate"  means as to any Person (a) any Person  which  directly  or
indirectly  controls,  is  controlled  by, or is under common  control with such
Person, (b) any Person who is a director,  officer, partner or principal of such
Person or of any Person which directly or indirectly controls, is controlled by,
or is under common  control with such Person,  and (c) any  individual  who is a
member of the immediate  family of any Person  described in clause (a) or clause
(b) above. For purposes of this definition, "control" of a Person shall mean the
power, direct or indirect, (i) to vote or direct the voting of 5% or more of the
Voting  Stock of such  Person or (ii) to direct  or cause the  direction  of the
management and policies of such Person whether by ownership of Capital Stock, by
contract or otherwise.


<PAGE>

     5. "Agreement"  means this Agreement as in effect on the date hereof and as
hereafter from time to time amended, modified or supplemented in accordance with
the terms hereof.

     7. "Board of Directors" means the Board of Directors of the Company as from
time to time hereafter constituted.

     9. "By-Laws" means the By-Laws of the Company in effect on the date hereof,
substantially in the form of Exhibit A hereto,  and as hereafter further amended
in accordance with the terms hereof and pursuant to applicable law.

     11. "Call Notice" has the meaning specified in Section 6.1.

         "Capital  Stock" means and includes (i) any and all shares,  interests,
participations  or other  equivalents  of or interests  in (however  designated)
corporate  stock  of  any  Person,  including,  without  limitation,  shares  of
preferred or preference stock, (ii) all partnership  interests  (whether general
or limited) in any Person which is a partnership, (iii) all membership interests
or limited liability company  interests in any limited  liability  company,  and
(iv) all equity or ownership interests in any Person of any other type.

         "Cause"  means,  when  used in  connection  with the  termination  of a
Management  Investor's  employment with the Company or any of its  Subsidiaries,
(i) the refusal of such  Management  Investor to  implement  or adhere to lawful
policies or directives of the Board of Directors consistent with such Management
Investor's   employment  agreement  with  the  Company;   (ii)  such  Management
Investor's  conviction  of or  entrance  of a plea of nolo  contendere  to (A) a
felony, (B) to any other crime, which other crime is punishable by incarceration
for a period of one year or longer,  or (C) other  conduct of a criminal  nature
that may have an adverse impact on the Company's  reputation and standing in the
community;  (iii)  conduct that is in violation  of such  Management  Investor's
common law duty of  loyalty  to the  Company;  (iv)  fraudulent  conduct by such
Management  Investor in  connection  with the  business  affairs of the Company,
regardless of whether said conduct is designed to defraud the Company or others;
(v) theft,  embezzlement,  or other criminal  misappropriation  of funds by such
Management  Investor,  whether from the Company or any other person; or (vi) any
breach  of or  such  Management  Investor's  failure  to  fulfill  any  of  such
Management Investor's obligations,  covenants,  agreements,  or duties under his
employment agreement with the Company; provided,  however, that "Cause" pursuant
to clause (i) or (vi) shall not be deemed to exist  unless the Company has given
such Management  Investor written notice thereof specifying in reasonable detail
the facts and  circumstances  alleged to constitute  "cause",  and 30 days after
such  notice  such  conduct or  circumstances  has not  entirely  ceased or been
entirely  remedied.  Any  determination  of Cause  shall be made by the Board of
Directors,  which  determination  shall be final  and  binding  on a  Management
Investor.

         "Certificate of  Incorporation"  means the Certificate of Incorporation
of the  Company as in effect on the date  hereof,  substantially  in the form of
Exhibit  B  hereto,  and as  hereafter  from  time  to time  amended,  modified,
supplemented  or restated in  accordance  with the terms  hereof and pursuant to
applicable law.

         "Commission"  means the  Securities  and  Exchange  Commission  and any
successor commission or agency having similar powers.

         "Date of Termination"  means, with respect to any Management  Investor,
the date such Management Investor ceases to be an employee of the Company or any
of its subsidiaries.

         "Exchange Act" means,  as of any date,  the Securities  Exchange Act of
1934, as amended,  or any similar Federal statute then in effect and superseding
such act, and any  reference to a particular  section  thereof  shall  include a
reference to the comparable  section,  if any, of such similar Federal  statute,
and the rules and regulations thereunder.

         "Fair  Market  Value"  means the fair market  value of shares of Common
Stock as determined  from time to time by the Board of Directors as evidenced by
a resolution thereof.
<PAGE>

         "Management  Investor" means, for so long as such Person owns shares of
Common  Stock,  each  employee  of the  Company or any  subsidiary  thereof  who
purchases Common Stock, or receives  options to purchase Common Stock,  from the
Company, and each Permitted Transferee of any such Person.

     "NASD" means the National  Association of Securities Dealers,  Inc. and its
successors and assigns.

     "Offered Securities" has the meaning specified in Section 4.l(a).

     "Permitted Transferee" has the meaning specified in Section 3.2.

     "Person"  means an individual or a corporation,  association,  partnership,
limited liability company, joint venture,  organization,  business, trust or any
other entity or  organization,  including a  government  or any  subdivision  or
agency thereof.

     "Pro Rata Portion" means,  with reference to any Shareholder at any time, a
fraction,  the  numerator  of which is the number of shares of Common Stock then
issued and  outstanding  and held by such  Shareholder,  and the  denominator of
which is the  aggregate  number  of  shares  of Common  Stock  then  issued  and
outstanding and held by the Shareholders taken together.



<PAGE>


0157584.21-New York Server 1a       Draft September 19, 1997 - 4:42 pm
         "Registrable   Securities"   means  (i)  all  shares  of  Common  Stock
outstanding  on the  date  hereof  and  now or  hereafter  owned  of  record  or
beneficially  by the  Shareholders,  (ii) any shares of Common  Stock  issued or
issuable upon the  conversion of the  Convertible  Notes and (iii) any shares of
Capital  Stock  issued by the  Company in respect of any shares of Common  Stock
referred  to in (i) or (ii) by way of a stock  dividend  or  stock  split  or in
connection  with a  combination  or  subdivision  of  shares,  reclassification,
recapitalization, merger, consolidation or other reorganization of the Company.

         As to any particular Registrable Securities that have been issued, such
securities  shall cease to be  Registrable  Securities  when (i) a  registration
statement  with  respect  to the  sale  of such  securities  shall  have  become
effective under the Securities Act and such securities  shall have been disposed
of under such registration  statement,  (ii) they shall have been distributed to
the public  pursuant to Rule 144 under the Securities Act, (iii) they shall have
been  otherwise  transferred or disposed of, and new  certificates  therefor not
bearing a legend  restricting  further transfer shall have been delivered by the
Company,  and subsequent transfer or disposition of them shall not require their
registration or qualification  under the Securities Act or any similar state law
then in force,  (iv) they  shall  have  ceased  to be  outstanding,  or (v) with
respect to the Registrable  Securities held by any Person, when such Registrable
Securities,  when  aggregated  with  the  Registrable  Securities  held  by such
Person's Affiliates,  constitute 1% or less of the shares of Common Stock at the
time outstanding.

         "Registration  Expenses" shall mean any and all out-of-pocket  expenses
incident to the Company's  performance  of or compliance  with Section 5 hereof,
including,   without  limitation,  all  Commission,   stock  exchange  and  NASD
registration and filing fees, all fees and expenses of complying with securities
and  blue  sky  laws  (including  the  reasonable  fees  and   disbursements  of
underwriters'  counsel  in  connection  with  blue sky  qualifications  and NASD
filings),  all fees and expenses of the  transfer  agent and  registrar  for the
Registrable  Securities,  all printing  expenses,  the fees and disbursements of
counsel for the Company and of its independent public accountants, including the
expenses of any special audits or "cold comfort" letters required by or incident
to such  performance  and compliance,  and one firm of counsel  retained by each
Shareholder  exercising  its  rights  under  Section  5  hereof,  but  excluding
underwriting  discounts and commissions and applicable  transfer and documentary
stamp  taxes,  if any,  which  shall be borne by the  seller of the  Registrable
Securities in all cases.

         "Securities  Act" means, as of any date, the Securities Act of 1933, as
amended, or any similar Federal statute then in effect and superseding such act,
and any reference to a particular  section  thereof shall include a reference to
the comparable  section,  if any, of any such similar Federal  statute,  and the
rules and regulations thereunder.

         "Shareholder"  means, (i) Chocamerican,  (ii) Holdco, (iii) each of the
Management  Investors who becomes a party hereto, (iv) any other investor in the
Company  who  becomes  a party  hereto  (the  "Other  Investors")  and (v)  each
Permitted  Transferee  who becomes a party to or bound by the provisions of this
Agreement in accordance with the terms hereof,  in each case for so long as such
person continues to hold shares of Common Stock.

         "Subsidiary"  means,  as  to  any  Person,   another  Person  of  which
outstanding  Voting Stock having the power to elect a majority of the members of
the board of  directors  (or  comparable  body or authority  performing  similar
functions)  of such other Person are at the time owned,  directly or  indirectly
through one or more intermediaries, or both, by such first Person.

         "Underwritten  Offering" means a firm commitment underwriting through a
nationally recognized underwriter.

         "Voting Stock" means Capital Stock of any class or classes, the holders
of which are ordinarily,  in the absence of contingencies,  entitled to vote for
the election of corporate directors (or Persons performing similar functions).
<PAGE>

         1.        Section   Management.

         1.1.      Section   Board of Directors; Shareholders .

         (i)  Subject  to the terms of this  Agreement  and the  Certificate  of
Incorporation and the By-Laws,  the business and affairs of the Company shall be
managed  by the  Board  of  Directors,  which  will  initially  consist  of nine
directors  designated  as follows:  Holdco shall be entitled to designate  seven
directors  (the  "Holdco  Directors");  and  Chocamerican  shall be  entitled to
designate  two  directors  (the  "Chocamerican  Directors").   For  so  long  as
Chocamerican  owns  Convertible  Notes or shares of Common  Stock,  the Board of
Directors  shall  consist  of no fewer  than six  members  and no more than nine
members.

         (a) Each  Shareholder  agrees to vote its shares of Voting Stock of the
Company  for the  removal  of any  director  upon the  request of the person who
designated such director and shall not vote any of its shares of Voting Stock of
the Company for the removal of any director under any other circumstance. In the
event that any director is unwilling or unable (by reason of death,  resignation
or  otherwise)  to serve as such or is removed in  accordance  with the terms of
this Section  2.1(b),  then the  Shareholders,  prior to the  transaction of any
other business by the  Shareholders  or the Board of Directors,  shall elect the
successor or  replacement to such director upon the nomination of the person who
designated such director.

         (c) A quorum for any meeting of the Board of Directors shall consist of
four directors (a "Quorum of the Board"). No action may be taken by the Board of
Directors  at any  meeting  unless a Quorum of the Board is  present at the time
such action is taken.  Resolutions  of the Board of  Directors  shall be adopted
only by the affirmative  vote of the majority of directors  present at a meeting
at which a Quorum of the Board is present.  Any action  required or permitted to
be taken at any meeting of the Board of Directors or any  committee  thereof may
be taken  without a meeting if all members of the Board of  Directors or of such
committee,  as the case may be, consent in writing to the taking of such action.
For so long as Chocamerican  owns  Convertible  Notes or shares of Common Stock,
the notice  requirements for meetings of the Board of Directors contained in the
By-Laws shall not be amended without the consent of Chocamerican.

         1.2.  Section  Authority of Board of Directors . The Board of Directors
shall  have and  exercise  all of the  powers  belonging  or  pertaining  to the
Company,  excepting  only as to such  matters as by law, or the  Certificate  of
Incorporation or the By-Laws, that require the action of the Shareholders.

         1.4. Section No Conflict with Agreement . Each  Shareholder  shall vote
its shares of Voting Stock of the Company, and shall take all actions necessary,
to ensure that the Certificate of Incorporation and By-Laws do not, at any time,
conflict with the provisions of this Agreement.

         1.        Section   Transfers of Shares of Common Stock.

         2.1. Section  Restrictions on Transfer . Each  Shareholder  agrees that
such Shareholder will not, directly or indirectly, offer, sell, transfer, assign
or otherwise  dispose of (or make any exchange,  gift,  assignment or pledge of)
(collectively,  for purposes of Sections 3 and 4 only, a "transfer")  any of its
shares of Common Stock or Convertible  Notes, or options,  warrants or rights to
subscribe for or purchase shares of Common Stock that may be issued hereafter to
such Shareholder, except as provided in Section 3.2 or other than an exercise of
options, warrants or rights to subscribe for or purchase shares of Common Stock.
In  addition  to the  other  restrictions  contained  in this  Section  3,  each
Shareholder agrees that it will not, directly or indirectly, transfer any of its
shares of Common Stock or Convertible Notes (or options, warrants or rights that
may be  hereafter  issued to such  Shareholder)  except as  permitted  under the
Securities Act and other applicable securities laws.
<PAGE>

     1.1.  Section  Exceptions to  Restrictions  . The provisions of Section 3.1
shall not apply to any of the following transfers:
                             --------------------------

                    (a)  Any transfer from Holdco to any Affiliate of Holdco.

                    (a)  Any  transfer  from  Chocamerican  to any  Affiliate of
                         Chocamerican.

                    (c)  Any transfer  from a Management  Investor to members of
                         such Management  Investor's  immediate family or trusts
                         for their benefit and, upon such Management  Investor's
                         death,    such   Management    Investor's    executors,
                         administrators,  testamentary  trustees,  legatees  and
                         beneficiaries.
         
                    (d)  Any  transfer  pursuant  to the  laws  of  descent  and
                         distribution or by last will and testament.

                    (f)  Any transfer  approved by the Board of Directors (which
                         approval
shall  not be  unreasonably  withheld,  it being  understood  that the  Board of
Directors  must  provide  reasons in writing to the proposed  transferor  in the
event that it withholds such consent).

                    (h)  Any  transfer of shares of Common  Stock in  accordance
                         with Section 4, 5 or Section 6 hereof.

                    (j)  Any transfer from an Other Investor to any Affiliate of
                         such Other Investor.

(l) The  exceptions in clauses (a), (b), (c), (d), (e) and (g) above are subject
to the  condition  that each such  Affiliate  or other  transferee  referred  to
therein (each a "Permitted  Transferee") shall execute the agreement referred to
in Section 3.3(b) hereof.  The provisions of this Agreement  shall be applied to
the shares of Common Stock acquired by any Permitted Transferee of a Shareholder
in the same manner and to the same extent as such  provisions were applicable to
such shares of Common Stock in the hands of such  Shareholder.  Any reference in
this  Agreement  to Holdco shall be deemed to include  Holdco and its  Permitted
Transferees,  any reference in this Agreement to Chocamerican shall be deemed to
include  Chocamerican and its Permitted  Transferees,  any reference to an Other
Investor  shall be deemed to  include  such  Other  Investor  and its  Permitted
Transferees  and any  reference  to a  Management  Investor  shall be  deemed to
include such Management Investor and his Permitted Transferees.

(n) No transfer of any shares of Common Stock to a Permitted Transferee shall be
effective unless such transfer is made (i) pursuant to an effective registration
statement  under the  Securities  Act and is qualified  under  applicable  state
securities or blue sky laws or (ii) without  registration  under the  Securities
Act and  qualification  under applicable state securities or blue sky laws, as a
result of the availability of an exemption from  registration and  qualification
under such laws,  and such  Shareholder  shall have  furnished  to the Company a
certificate or, if reasonably  requested by the Company,  an opinion of counsel,
in either case reasonably  satisfactory in form and substance to the Company and
its counsel,  to that effect;  provided,  however,  that no such  certificate or
opinion of counsel shall be required in connection  with a transfer of shares of
Common Stock  pursuant to Sections  4.1, 4.4 or 4.5 hereof and that such opinion
of counsel  shall only be  required in  connection  with a transfer of shares of
Common Stock pursuant to Sections 3.2 (a), (b), (c), (d) or (g) hereof if, after
receiving a certificate,  the Company  reasonably  requests that such opinion of
counsel be delivered.

         1.1.      Section   Endorsement of Certificates .

         (a) Upon the  execution  of this  Agreement,  in  addition to any other
legend that the Company may deem advisable  under the Securities Act and certain
state  securities  laws,  all  certificates  representing  shares of issued  and
outstanding  shares of Common Stock that are subject to any of the provisions of
this Agreement shall be endorsed at all times as follows:

         THE SECURITIES  REPRESENTED BY THIS CERTIFICATE ARE SUBJECT TO, AND ARE
         TRANSFERABLE   ONLY  UPON   COMPLIANCE   WITH,   THE  PROVISIONS  OF  A
         STOCKHOLDERS'  AGREEMENT  DATED AS OF  SEPTEMBER  18,  1996,  AMONG THE
         COMPANY AND ITS STOCKHOLDERS.  A COPY OF THE ABOVE-REFERENCED AGREEMENT
         IS ON FILE AT THE PRINCIPAL OFFICE OF THE COMPANY.

         THE SECURITIES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED
         UNDER THE SECURITIES ACT OF 1933 AND MAY NOT BE SOLD EXCEPT PURSUANT TO
         AN EFFECTIVE REGISTRATION STATEMENT, OR AN EXEMPTION FROM REGISTRATION,
         UNDER SAID ACT.

         (a) Except as  otherwise  expressly  provided  in this  Agreement,  all
certificates representing shares of Common Stock hereafter issued to or acquired
by any of the Shareholders or their successors or assigns shall bear the legends
set forth above, and the shares of Common Stock represented by such certificates
shall be subject to the applicable provisions of this Agreement. The obligations
of a party hereto shall be binding upon any  transferee to whom shares of Common
Stock are  transferred by such party,  whether or not such transfer is permitted
under the terms of this  Agreement.  Prior to consummation of any such transfer,
such party  shall  cause the  transferee  to execute  an  agreement  in form and
substance  reasonably  satisfactory to the other parties hereto,  providing that
such transferee  shall be bound by and shall fully comply with the terms of this
Agreement.  Prompt notice shall be given to the Company and each  Shareholder by
the transferor of any transfer (whether or not to a Permitted Transferee) of any
shares of Common Stock.
<PAGE>

         1.2.  Section  Improper  Transfer . Any attempt to transfer or encumber
any  shares of Common  Stock  other  than in  accordance  with the terms of this
Agreement  shall be null and void and neither the Company nor any transfer agent
of such  securities  shall  give  any  effect  to  such  attempted  transfer  or
encumbrance in its stock records.

         2.  Section  Rights  of First  Refusal;  Drag-Along  Rights;  Tag-Along
Rights; Transfer of Convertible Notes.

         1.1.      Section   Transfers by Shareholders .

         (a) Except for (i)  transfers  to a Permitted  Transferee  and (ii) the
sale of  securities  contemplated  by  Sections 5 and 6 hereof,  if, at any time
following the seventh  anniversary of the date hereof, a Shareholder  other than
Holdco (the "Selling  Shareholder") receives a bona fide offer, which it desires
to accept (a  "Transfer  Offer"),  to  purchase  any  shares of Common  Stock or
Convertible  Notes (or options,  warrants or rights to subscribe for or purchase
shares of Common  Stock) owned by it, then the Selling  Shareholder  shall cause
the Transfer Offer to be reduced to writing and shall deliver  written notice of
such  Transfer  Offer  (a  "Transfer  Notice"),  accompanied  by a copy  of such
Transfer  Offer,  to  the  other  Shareholders  (individually  and  collectively
referred to as the "Other  Shareholders")  and the  Company,  setting  forth the
identity of the  offeror,  the number of shares of Common  Stock or  Convertible
Notes (or options,  warrants,  or rights to subscribe for or purchase  shares of
Common Stock) proposed to be transferred (the "Offered  Securities"),  the price
per  security  contained in the Transfer  Offer (the  "Transfer  Offer Price Per
Security"),  and all other terms applicable  thereto.  The Transfer Notice shall
also contain an irrevocable offer by the Selling Shareholder to sell the Offered
Securities  to the Other  Shareholders  and the  Company at a price equal to the
Transfer  Offer  Price Per  Security  and upon  substantially  the same terms as
contained in the  Transfer  Offer.  In the event that the form of  consideration
specified in the Transfer Offer is other than cash, the Other  Shareholders  and
the  Company  shall  have the  option of paying  the  Transfer  Offer  Price Per
Security  in  cash  in an  amount  equal  to  the  fair  market  value  of  such
consideration  unless it is  reasonably  practicable  to  deliver  substantially
identical consideration, in which case the purchaser may so deliver. Fair market
value shall be determined  by a nationally  recognized  investment  banking firm
mutually acceptable to the parties, unless they agree otherwise.

         (a) Upon receipt of the Transfer  Notice,  the Company  shall then have
the  irrevocable  right to accept  such offer at the  Transfer  Offer  Price Per
Security and on the other terms  specified in the Transfer Offer with respect to
all or any portion of the Offered  Securities;  provided,  however,  that in the
event the Company does not purchase  any or all of the Offered  Securities,  the
Other Shareholders shall have the irrevocable right to purchase such unpurchased
Offered Securities  (including any such Offered Securities not purchased by such
Other Shareholders  hereunder) in proportion to each of such Other Shareholder's
Pro Rata Portion until all of such Offered  Securities are purchased or until no
Other Shareholder desires to purchase any more Offered Securities. The rights of
each of the Other  Shareholders  and the Company pursuant to this Section 4.1(b)
shall be exercisable by the delivery of notice to the Selling  Shareholder  (the
"Notice of Exercise"),  within 30 calendar days from the date of delivery of the
Transfer  Notice.  The Notice of Exercise shall state the total number of shares
of the  Offered  Securities  as to which each of the Other  Shareholders  or the
Company,  as the case may be, is accepting  under the offer,  without  regard to
whether or not the  Company  purchases  any Offered  Securities.  A copy of such
Notice of Exercise  shall also be  delivered  by the Other  Shareholders  to the
Company.  The rights of the Other  Shareholders and the Company pursuant to this
Section 4.1(b) shall terminate if unexercised 30 calendar days after the date of
delivery of the Transfer Notice.

         (c) In the event that the Other  Shareholders  or the Company  exercise
their  rights to  purchase  all of the Offered  Securities  in  accordance  with
Section  4.1(b)  hereof,  then the Selling  Shareholder  must sell such  Offered
Securities to the Other Shareholders or the Company,  as the case may be, at the
Transfer  Offer  Price Per  Security  and on the other  terms  specified  in the
Transfer Offer.
<PAGE>

         (e) For  purposes of this  Section 4, any Person who has failed to give
notice of the election of an option  hereunder  within the specified time period
will be deemed  to have  waived  its  rights  with  respect  thereto  on the day
immediately following the last day of such period.

         1.2. Section  Transfer of Offered  Securities to Third Parties . If all
notices required to be given pursuant to Section 4.1 hereof have been duly given
and the Other  Shareholders  and the Company offer to purchase fewer than all of
the Offered  Securities  pursuant  to the  provisions  hereof,  then the Selling
Shareholder  shall  have  the  right,  subject  to  compliance  by  the  Selling
Shareholder  with the  provisions  of Section  3.3(b) hereof for a period of 120
calendar  days from the  earlier  of (i) the  expiration  of the  option  period
pursuant to Section 4.1 hereof with respect to such  Transfer  Offer or (ii) the
date  on  which  the  Selling   Shareholder   receives  notice  from  the  Other
Shareholders  and the Company  that they will not  exercise  the option  granted
pursuant  to  Section  4.1  hereof,  to sell to any third  party  that is not an
Affiliate  of the  Selling  Shareholder  the Offered  Securities  at a price per
Offered  Security of not less than 100% of the Transfer Offer Price Per Security
and on the other terms specified in the Transfer Offer.

         1.4. Section  Purchase of Offered  Securities . The consummation of any
purchase and sale  pursuant to Section 4.1 hereof shall take place on such date,
not later than 30  calendar  days  after the  expiration  of the  option  period
pursuant  to  Section  4.1 hereof  with  respect  to such  option,  as the Other
Shareholders  or the  Company,  as the case may be, shall  select.  Prior to the
consummation of any sale pursuant to Section 4.1 hereof, the Selling Shareholder
shall comply with  Section  3.3(b)  hereof.  Upon the  consummation  of any such
purchase  and  sale,  the  Selling   Shareholder   shall  deliver   certificates
representing  the Offered  Securities sold duly endorsed,  free and clear of any
liens, against delivery of the Transfer Offer Price Per Security for each of the
Offered  Securities  purchased  by  certified  or bank  check or, in the case of
non-cash consideration, such other manner reasonably acceptable to the parties.

         1.1.      Section   Drag-Along Rights .

         (a) If  Holdco  approves  or  authorizes  a sale or  exchange,  whether
directly or pursuant  to a merger,  consolidation  or  otherwise  (the  "Company
Sale"),  of at least a majority of the then  outstanding  Common Stock in a bona
fide  arm's-length  transaction  to a third  party that is not an  Affiliate  of
Holdco or of the Company (an "Independent Third Party"),  then Holdco shall have
the right,  subject to all the  provisions of this Section 4.4 (the  "Drag-Along
Right"), to require each of the other Shareholders and any holder of Convertible
Notes  to (i) if such  Company  Sale is  structured  as a sale of  stock,  sell,
transfer  and deliver or cause to be sold,  transferred  and  delivered  to such
Independent  Third Party all shares of Common Stock and Convertible  Notes,  and
other  transferable  options,  warrants or rights to  subscribe  for or purchase
Common  Stock,  owned by them or (ii) if such  Company Sale is  structured  as a
merger,  consolidation or other transaction requiring the consent or approval of
the Company's  shareholders,  vote such Shareholder's  shares of Voting Stock in
favor  thereof,  and  otherwise  consent  to and  raise  no  objection  to  such
transaction,  and waive any  dissenters'  rights,  appraisal  rights or  similar
rights that such Shareholder may have in connection therewith;  and, in any such
event, except to the extent otherwise provided in subsection (c) of this Section
4.4, each such other  Shareholder  shall agree to and shall be bound by the same
terms, provisions and conditions (including,  without limitation,  provisions in
respect of  indemnification) in respect of the Company Sale as are applicable to
Holdco; provided, that holders of Convertible Notes shall be entitled to receive
in the  Company  Sale (i) the  consideration  they  would have  received  in the
Company  Sale had they fully  converted  such  Convertible  Notes into shares of
Common Stock  immediately  prior to the consummation of the Company Sale or (ii)
if of greater value than the consideration  available pursuant to clause (i), as
determined  in good  faith by the  Board of  Directors,  cash in an  amount,  or
marketable  securities  with a  value,  equal  to the  unpaid  principal  of and
interest on such Convertible  Notes immediately prior to the consummation of the
Company  Sale.  The  provisions  of Sections 4.1 through 4.3 hereof,  inclusive,
shall not apply to any transactions to which this Section 4.4 applies.

         (a) If Holdco  desires to  exercise  Drag-Along  Rights,  it shall give
written  notice to the  other  Shareholders  (the  "Drag-Along  Notice")  of the
Company Sale, setting forth the name and address of the transferee,  the date on
which such  transaction is proposed to be  consummated  (which shall be not less
than 30 days after the date such Drag-Along  Notice is given),  and the proposed
amount and form of consideration  and terms and conditions of payment offered by
such transferee,  including,  without limitation, the material terms of any debt
or equity  securities  proposed to be  included  as part of such  consideration,
identifying the issuer or issuers thereof.  If such  consideration  includes any
non-cash  consideration,  such notice  shall also state the fair market value of
such non-cash  consideration  and shall describe in reasonable detail the method
by which such value shall have been determined.
<PAGE>

         (c) The  obligations of the  Shareholders  in respect of a Company Sale
under  this  Section  4.4  are  subject  to the  satisfaction  of the  following
conditions:  (i) upon the  consummation  of the Company  Sale,  the same form of
consideration and the same portion of the aggregate  consideration realized upon
such  Company  Sale  shall be paid or  distributed  in  respect of each share of
Common Stock then issued and outstanding  (except as contemplated by the proviso
to Section 4.4 (a) hereof); (ii) if any Shareholder is given an option as to the
form and amount of consideration to be received,  each Shareholder will be given
the same  option;  (iii) each  holder of then  currently  exercisable  rights to
acquire  shares  of  Common  Stock  will be given a  reasonable  opportunity  to
exercise such rights prior to the  consummation  of the Company Sale and thereby
to participate  in such sale as a holder of such Common Stock;  (iv) the maximum
liability  of any  Shareholder  for  indemnification  in respect of all  matters
arising  pursuant to or in connection with the Company Sale shall not exceed the
net proceeds  received by such  Shareholder  from such Company Sale;  and (v) no
Shareholders  shall be required to make general  representations  or  warranties
regarding the financial  condition,  business,  assets or affairs of the Company
and its Subsidiaries.

         1.1.      Section   Tag-Along Rights .

         (a) Notwithstanding anything in this Agreement to the contrary,  except
in the case of (i) transfers by Holdco to a Permitted  Transferee referred to in
Section 3.2 (a) hereof,  (ii) transactions where Drag-Along Rights are exercised
pursuant  to Section  4.4 hereof and (iii)  sales  pursuant to Section 5 hereof,
Holdco shall refrain from  effecting any Company Sale with respect to any of the
Common Stock or the Convertible Notes unless, prior to the consummation thereof,
the other  Shareholders shall have been afforded the opportunity to join in such
sale on a pro rata basis, as hereinafter provided in this Section 4.5.

         (a) Prior to consummation of such proposed  Company Sale,  Holdco shall
cause the person or group that  proposes to acquire  such shares (the  "Proposed
Purchaser")  to offer in writing (the  "Purchase  Offer") to purchase  shares of
Common Stock (or shares of Common Stock into or for which the Convertible  Notes
or any employee stock options are then convertible or exercisable)  owned by the
other  Shareholders,  such that the  number of shares of such  Common  Stock (or
shares of Common Stock into or for which the  Convertible  Notes or any employee
stock options are then  convertible or  exercisable)  so offered to be purchased
from  the  other  Shareholders  shall  be  equal  to  the  product  obtained  by
multiplying  the  aggregate  number of shares of  Common  Stock  proposed  to be
purchased  by the  Proposed  Purchaser  by such  other  Shareholder's  Pro  Rata
Portion.  If the Purchase Offer is accepted by any other  Shareholder,  then the
number of shares of Common Stock to be sold to the Proposed Purchaser by Holdco,
shall be  reduced  by the  aggregate  number of  shares  of  Common  Stock to be
purchased  by the  Proposed  Purchaser  from  such  other  Shareholder  pursuant
thereto.  Such  purchase  shall be made on the same terms and  conditions as the
Proposed  Purchaser  shall have offered to purchase shares of Common Stock to be
sold by Holdco  (net,  in the case of any  options,  warrants or rights,  of any
amounts  required to be paid by the holder  upon  exercise  thereof).  The other
Shareholders  shall have 20 days from the date of receipt of the Purchase  Offer
during which to accept such  Purchase  Offer,  and the closing of such  purchase
shall occur  within 30 days after such  acceptance  or at such other time as the
other Shareholders and the Proposed Purchaser may agree.

         1.1. Section Transfer of Convertible Notes. (a) If, at any time or from
time to time following the date hereof, Holdco receives a bona fide offer, which
it desires to accept (a  "Convertible  Note  Transfer  Offer"),  to purchase any
Convertible  Notes  owned by it, then Holdco  shall cause the  Convertible  Note
Transfer Offer to be reduced to writing and shall deliver written notice of such
Convertible  Note  Transfer  Offer  (a  "Convertible  Note  Transfer   Notice"),
accompanied by a copy of such  Convertible  Note Transfer Offer, to Chocamerican
and the Company, setting forth the identity of the offeror, the principal amount
of Convertible Notes proposed to be transferred (the "Offered Notes"), the price
per  $1,000  principal  amount  of  the  Convertible   Notes  contained  in  the
Convertible Note Transfer Offer (the  "Convertible  Note Transfer Offer Price"),
and all other terms applicable thereto. (b) Upon receipt of the Convertible Note
Transfer Notice,  Chocamerican  shall then have the irrevocable  right to accept
the Convertible  Note Transfer Offer in lieu of Holdco at the  Convertible  Note
Transfer Offer Price and on the other terms  specified in the  Convertible  Note
Transfer Offer with respect to all of the Offered Notes; provided, however, that
in the event  Chocamerican does not accept such offer with respect to any or all
of the Offered Notes,  Holdco shall have the irrevocable  right to sell all or a
portion of its Convertible  Notes at the  Convertible  Note Transfer Offer Price
and on the other terms  specified in the Convertible  Note Transfer  Offer.  The
right of  Chocamerican  pursuant to this Section  4.6(b) shall be exercisable by
the delivery of notice to Holdco (the  "Convertible  Note Notice of  Exercise"),
within  30  calendar  days from the date of  delivery  of the  Convertible  Note
Transfer  Notice.  The Convertible Note Notice of Exercise shall state the total
principal  amount of the Offered  Notes as to which  Chocamerican  is  accepting
under the Convertible Note Transfer Offer.  The rights of Chocamerican  pursuant
to this Section 4.6(b) shall terminate if unexercised 30 calendar days after the
date of  delivery of the  Convertible  Note  Transfer  Notice.  If  Chocamerican
accepts the  Convertible  Note Transfer Offer and the offeror fails to close the
acquisition of Chocamerican's Convertible Notes, Holdco shall have no obligation
to  Chocamerican as a result of such failure to close but shall not be permitted
to sell any of its  Convertible  Notes to such offeror or any of its affiliates.
Section Registration Rights .
<PAGE>

         1.3.      Section   Demand Registration .

         (a) Subject to the conditions and limitations  hereinafter set forth in
this Section 5.1,  following the one year  anniversary of the effectuation of an
initial  public  offering by the Company of the Common Stock,  Chocamerican  may
request in writing that the Company effect the registration under the Securities
Act of all or part of Chocamerican's  Registrable  Securities  specifying in the
request  the number  and type of  Registrable  Securities  to be  registered  by
Chocamerican  and the intended  method of  disposition  thereof  (such notice is
hereinafter referred to as a "Chocamerican  Request").  A registration requested
pursuant   to  this   Section   5.1(a)  is  referred  to  herein  as  a  "Demand
Registration."  Upon  receipt of such  Chocamerican  Request,  the Company  will
promptly give written notice of such requested Demand  Registration to all other
holders of  Registrable  Securities,  which other  holders  shall have the right
(subject to the  limitations  set forth in Section 5.1(f) hereof) to include the
Registrable  Securities  held by them in such  registration  and  thereupon  the
Company will, as expeditiously  as possible,  use its best efforts to effect the
registration under the Securities Act of the following:

                    (i)  the Registrable Securities that the Company has been so
                         requested to register by Chocamerican; and

                    (i)  all other  Registrable  Securities that the Company has
                         been  requested to register by any other holder thereof
                         by  written  request  given to the  Company  within  10
                         calendar  days after the giving of such written  notice
                         by  the  Company   (which  request  shall  specify  the
                         intended  method  of  disposition  of such  Registrable
                         Securities),  all to the extent necessary to permit the
                         disposition  (in accordance  with the intended  methods
                         thereof as aforesaid) of the Registrable  Securities so
                         to be registered.

         (a) Subject to the proviso set forth in Section 5.1(e) hereof,  (i) the
Company  shall not be obligated to effect more than (A) one Demand  Registration
pursuant to this Section 5.1 at the request of Chocamerican and (ii) the Company
shall not be obligated to file a  registration  statement  under Section  5.1(a)
hereof  unless the Company shall have  received  requests for such  registration
with respect to at least 5% of the outstanding shares of Common Stock.

         (c) The Company shall not be obligated to file a registration statement
relating to any Chocamerican Request under Section 5.1(a) hereof within a period
of 12 months after the effective date of any other registration  statement filed
by the Company with the Commission.

         (e) In connection  with any offering  pursuant to this Section 5.1, the
only shares that may be included in such offering are (i) Registrable Securities
and (ii) shares of authorized but unissued  Common Stock that the Company elects
to include in such offering ("Company Securities").

         (g) If the  Board  of  Directors  of the  Company  makes  a good  faith
determination, certified by the Chief Executive Officer of the Company, that (i)
the filing of a registration statement or the compliance by the Company with its
disclosure obligations in connection with a registration statement would require
the disclosure of material information that the Company has a bona fide business
purpose for preserving as confidential or (ii) such registration would be likely
to have an adverse  affect on any  proposal  or plan by the Company to engage in
any  financing  transaction,  acquisition  of assets (other than in the ordinary
course of  business)  or any  merger,  consolidation,  tender  offer or  similar
transaction,  the Company may delay the filing of a  registration  statement and
shall  not be  required  to  maintain  the  effectiveness  thereof  or  amend or
supplement a  registration  statement for a period  expiring upon the earlier to
occur of (A) the date on which such  material  information  is  disclosed to the
public or  ceases to be  material,  in the case of clause  (i),  (B) the date on
which such transaction is completed or abandoned, in the case of clause (ii), or
(C) 120 days after the Company makes such good faith determination,  in the case
of either  clauses  (i) or (ii);  provided  that in such  event,  the holders of
Registrable  Securities  initiating  the request for such  registration  will be
entitled  to  withdraw  such  request,  and if such  request is  withdrawn  such
registration will not count as the permitted registration under this Section 5.1
in such event or in any other  event,  if in the case of any other  event,  such
holder  reimburses the Company for all  Registration  Expenses  relating to such
withdrawn registration.
<PAGE>

         (i) If, in  connection  with any  Underwritten  Offering,  the managing
underwriter  shall advise the Company and any holder of  Registrable  Securities
that has requested  registration that, in its judgment, the number of securities
proposed  to be  included  in such  offering  should  be  limited  due to market
conditions,  the Company  will so advise each holder of  Registrable  Securities
that has requested registration, and shares shall be excluded from such offering
in  the  following  order  until  such  limitation  has  been  met:  First,  the
Registrable Securities requested to be included by the Company shall be excluded
until  all  such  Registrable  Securities  shall  have  been  so  excluded;  and
thereafter, the Registrable Securities requested to be included in such offering
pursuant  to Section  5.1(a)(i)  hereof by  Chocamerican  or pursuant to Section
5.1(a)(ii) hereof by other Shareholders shall be excluded pro rata, based on the
respective number of Registrable Securities as to which registration has been so
requested by such Shareholders.

         (k) A registration requested pursuant to Section 5.1(a) hereof will not
be deemed to have been effected unless it has become effective;  provided,  that
if after  it has  become  effective,  the  offering  of  Registrable  Securities
pursuant to such  registration is interfered with by any stop order,  injunction
or other order or requirement of the Commission or other governmental  agency or
court, such registration will be deemed not to have been effected.

         (m)  If  Chocamerican   specifies  in  the   Chocamerican   Request  an
Underwritten  Offering,  Chocamerican shall have the right, with the approval of
the Company,  which approval shall not be unreasonably  withheld,  to select the
managing  underwriter;  provided,  however,  in the event that the  Company  has
elected to include Company  Securities in such offering,  the Company shall have
the right,  with the  approval  of a  majority  of the  holders  of  Registrable
Securities  that have requested to be included in such offering,  which approval
shall not be unreasonably withheld, to select the managing underwriter.

         (o)  The  Company  will  pay  all  Registration  Expenses  incurred  in
connection with any Demand Registration  effected by it pursuant to this Section
5.1.

         1.1.      Section   Piggyback Registrations .

         (a) If at any time the Company  proposes to register  any of its equity
securities  under the Securities  Act (other than a registration  on Form S-4 or
S-8 or any successor forms thereto) for the account of another Person or, at any
time following the  effectuation of an initial public offering by the Company of
the Common  Stock,  for its own  account,  on a form and in a manner  that would
permit  registration of Registrable  Securities for sale to the public under the
Securities  Act, it will give written  notice to all the holders of  Registrable
Securities  promptly of its intention to do so,  describing  such securities and
specifying  the form and manner and the other  relevant  facts  involved in such
proposed registration, including, without limitation, (x) the intended method of
disposition  of  the  securities   offered,   including   whether  or  not  such
registration will be effected through an underwriter in an Underwritten Offering
or on a "best  efforts"  basis,  and, in any case,  the identity of the managing
underwriter,  if any, and (y) the price at which the Registrable  Securities are
reasonably  expected  to be sold.  Upon the  written  request  of any  holder of
Registrable  Securities  delivered to the Company  within 30 calendar days after
the receipt of any such notice  (which  request  shall  specify the  Registrable
Securities  intended to be disposed of by such holder),  the Company will effect
the registration under the Securities Act of all the Registrable Securities that
the Company has been so requested to register; provided, however, that:

                  (i) if, at any time after  giving such  written  notice of its
         intention to register any securities and prior to the effective date of
         the registration  statement filed in connection with such registration,
         the  Company  shall  determine  for any  reason  not to  register  such
         securities,  the Company may, at its election,  give written  notice of
         such  determination to each holder of Registrable  Securities who shall
         have  made a request  for  registration  as  hereinabove  provided  and
         thereupon the Company  shall be relieved of its  obligation to register
         any Registrable  Securities in connection with such  registration  (but
         not from its obligation to pay the Registration  Expenses in connection
         therewith); and

                  (i) if such  registration  involves an Underwritten  Offering,
         all holders of Registrable  Securities requesting to be included in the
         Company's  registration must sell their  Registrable  Securities to the
         underwriters  selected by the Company on the same terms and  conditions
         as apply to the Company.
<PAGE>

         (a) The Company  shall not be obligated to effect any  registration  of
Registrable  Securities under this Section 5.2 incidental to the registration of
any of its securities in connection with mergers, acquisitions, exchange offers,
dividend reinvestment plans or stock option or other employee benefit plans.

         (c)  If a  registration  pursuant  to  this  Section  5.2  involves  an
Underwritten  Offering and the managing  underwriter advises the issuer that, in
its  opinion,  the  number  of  securities  proposed  to  be  included  in  such
registration  should be limited due to market  conditions,  the Company  will so
advise each holder of  Registrable  Securities  that has requested  registration
pursuant  to Section  5.2(a)  hereof,  and shares  shall be  excluded  from such
offering pro rata, based on the respective  number of Registrable  Securities as
to which registration has been so requested by such Shareholders, until all such
Registrable  Securities  shall  have  been  so  excluded;  and  thereafter,  the
securities requested to be registered by the Company shall be excluded.

         (e) In connection with any Underwritten  Offering with respect to which
holders of Registrable  Securities shall have requested registration pursuant to
this  Section  5.2,  the  Company  shall have the right to select  the  managing
underwriter   with  respect  to  the  offering;   provided  that  such  managing
underwriter shall be a nationally recognized investment banking firm.

         (g)  The  Company  will  pay  all  Registration  Expenses  incurred  in
connection with each of the registrations of Registrable  Securities effected by
it pursuant to this Section 5.2.

         1.2.      Section   Registration Procedures .

         (a) If and  whenever the Company is required to use its best efforts to
effect  or cause  the  registration  of any  Registrable  Securities  under  the
Securities  Act as provided in Section 5.1 or 5.2 hereof,  the Company  will, as
expeditiously as possible:

                  (i) prepare  and, in any event  within 90 calendar  days after
         the end of the period  within which  requests for  registration  may be
         given to the Company, file with the Commission a registration statement
         with respect to such Registrable Securities and use its best efforts to
         cause such  registration  statement  to become  and  remain  effective;
         provided,  that the Company may  discontinue  any  registration  of its
         securities that is being effected pursuant to Section 5.2 hereof at any
         time prior to the effective date of the registration statement relating
         thereto;

                  (i)  prepare  and file  with the  Commission  such  amendments
         (including   post-effective   amendments)   and   supplements  to  such
         registration  statement and the prospectus used in connection therewith
         as may be necessary to keep such registration  statement  effective for
         such period as may be requested by the  Shareholders not exceeding nine
         months and to comply with the  provisions  of the  Securities  Act with
         respect to the disposition of all the shares of Common Stock covered by
         such  registration  statement during such period in accordance with the
         intended  methods of disposition  by the seller or sellers  thereof set
         forth in such registration statement;

                  (i) furnish to each holder of Registrable  Securities  covered
         by the registration statement and to each underwriter,  if any, of such
         Registrable  Securities,  such  number of copies  of a  prospectus  and
         preliminary prospectus for delivery in conformity with the requirements
         of the  Securities  Act, and such other  documents,  as such Person may
         reasonably  request,  in order to  facilitate  the public sale or other
         disposition of the Registrable Securities;

                  (i)  use  its  best   efforts  to  register  or  qualify  such
         Registrable  Securities  covered by such  registration  statement under
         such other  securities or blue sky laws of such  jurisdictions  as each
         seller  shall  reasonably  request,  and do any and all other  acts and
         things  which may be  reasonably  necessary or advisable to enable such
         seller to consummate  the  disposition  of the  Registrable  Securities
         owned by such  seller in such  jurisdictions,  except  that the Company
         shall  not for any  such  purpose  be  required  (A) to  qualify  to do
         business as a foreign  corporation in any  jurisdiction  where, but for
         the  requirements  of  this  Section  5.3(a)(iv),  it is  not  then  so
         qualified,  (B) to subject itself to taxation in any such jurisdiction,
         or (C) to  take  any  action  which  would  subject  it to  general  or
         unlimited service of process in any such jurisdiction  where it is then
         so subject;
<PAGE>

                  (i) use its best efforts to cause such Registrable  Securities
         covered  by  such  registration  statement  to be  registered  with  or
         approved by such other  governmental  agencies or authorities as may be
         necessary  to enable the seller or sellers  thereof to  consummate  the
         disposition of such Registrable Securities;

                  (i) immediately  notify each seller of Registrable  Securities
         covered by such registration  statement,  at any time when a prospectus
         relating  thereto is required to be delivered  under the Securities Act
         within the appropriate  period mentioned in Section  5.3(a)(ii) hereof,
         if the  Company  becomes  aware that the  prospectus  included  in such
         registration statement, as then in effect, includes an untrue statement
         of a material  fact or omits to state any material  fact required to be
         stated  therein  or  necessary  to  make  the  statements  therein  not
         misleading in the light of the circumstances then existing, and, at the
         request of any such seller, deliver a reasonable number of copies of an
         amended or  supplemental  prospectus  as may be necessary  so that,  as
         thereafter delivered to the purchasers of such Registrable  Securities,
         such  prospectus  shall not include an untrue  statement  of a material
         fact or omit to state a material fact required to be stated  therein or
         necessary to make the statements therein not misleading in the light of
         the circumstances then existing;

                  (i)  otherwise  use  its  best  efforts  to  comply  with  all
         applicable  rules and  regulations of the Commission and make generally
         available to its security holders, in each case as soon as practicable,
         but not later  than 45  calendar  days  after  the close of the  period
         covered   thereby  (90  calendar  days  in  case  the  period   covered
         corresponds to a fiscal year of the Company),  an earnings statement of
         the Company  which will satisfy the  provisions of Section 11(a) of the
         Securities Act;

                  (i) use its best efforts in cooperation  with the underwriters
         to list such  Registrable  Securities  on each  securities  exchange on
         which the shares of Common  Stock are then  listed or, if the shares of
         Common  Stock are not then  listed on a  securities  exchange,  on each
         securities exchange as the underwriters may reasonably designate;

                  (i)  provide  a  transfer  agent  and  registrar  for all such
         Registrable  Securities  not  later  than  the  effective  date of such
         registration statement;

                  (i) in the event  such  registration  is  effected  through an
         Underwritten  Offering, use its best efforts to obtain a "cold comfort"
         letter  from the  independent  public  accountants  for the  Company in
         customary  form and  covering  such  matters  of the  type  customarily
         covered  by such  letters  as the  holders  of  Registrable  Securities
         requesting  registration  may reasonably  request in order to effect an
         underwritten public offering of such Registrable Securities; and

                  (i)  execute  and  deliver  all   instruments   and  documents
         (including in an  Underwritten  Offering an  underwriting  agreement in
         customary   form)  and  take  such  other   actions   and  obtain  such
         certificates  and  opinions  as the holders of  Registrable  Securities
         requesting  registration  may reasonably  request in order to effect an
         underwritten public offering of such Registrable Securities.

         (a) It shall be a condition  precedent to the obligation of the Company
to take  any  action  pursuant  to this  Section  5 in  respect  of  Registrable
Securities that each holder requesting registration thereof shall furnish to the
Company such  information  regarding  the  Registrable  Securities  held by such
holder and the  intended  method of  disposition  thereof as the  Company  shall
reasonably  request and as shall be required in connection with the action taken
by the Company; provided, however, that the failure of any holder of Registrable
Securities to furnish such  information  shall not affect the obligations of the
Company  pursuant to this  Section 5 with  respect to any holder of  Registrable
Securities who furnishes such  information to the Company.  Notwithstanding  any
provision to the contrary contained herein, no holder of Registrable  Securities
(other than any such holder who holds of record or  beneficially  owns more than
10% of the outstanding Voting Stock of the Company or who is a director, nominee
for  director or  executive  officer of the  Company)  shall be required  (i) to
furnish any  information to the Company or the  underwriters  in connection with
such  registration,  other than in a writing  furnished by such holder expressly
for use in such  registration  statement  which  shall  be  limited  to  matters
concerning such holder's identity, its beneficial ownership of securities of the
Company,  the class and number of such  securities it intends to include in such
registration  and its  intended  method  of  distribution,  or (ii) to make  any
representations  or warranties  to the Company,  the  underwriters  or any other
Person (whether in the underwriting agreement or otherwise), except with respect
to the information so furnished.

         (c) Each holder of  Registrable  Securities  will,  upon receipt of any
notice from the Company of the  happening of any event of the kind  described in
Section 5.3(a)(vi) hereof,  forthwith discontinue disposition of the Registrable
Securities  pursuant to the  registration  statement  covering such  Registrable
Securities  until such  holder's  receipt of the copies of the  supplemented  or
amended prospectus contemplated by Section 5.3(a)(vi) hereof.
<PAGE>

         (e) If a registration pursuant to Section 5.1 or 5.2 hereof involves an
Underwritten Offering,  each holder of Registrable Securities agrees, whether or
not such holder's Registrable Securities are included in such registration,  not
to effect any sale or  distribution,  including  any sale  pursuant  to Rule 144
under the  Securities  Act, of any  Registrable  Securities,  or of any security
convertible  into or exchangeable or exercisable for any Registrable  Securities
(other than as part of such Underwritten  Offering),  without the consent of the
managing underwriter,  during a period commencing seven calendar days before and
ending 180  calendar  days (or such lesser  number as the  managing  underwriter
shall designate) after the effective date of such registration;  provided,  that
such  period  shall not extend  beyond the period  during  which the  Company is
subject to such a restriction.

         (g) If a registration pursuant to Section 5.1 or 5.2 hereof involves an
Underwritten  Offering,  the Company  agrees,  if so  required  by the  managing
underwriter, not to effect any sale or distribution of any of its equity or debt
securities,  as the case may be, or securities  convertible into or exchangeable
or exercisable  for any of such equity or debt  securities,  as the case may be,
during a period  commencing  seven  calendar days before and ending 180 calendar
days after the effective date of such registration, except for such Underwritten
Offering or except in connection with a stock option plan,  stock purchase plan,
savings or similar plan, or an acquisition, merger or exchange offer.

         (i) If a registration pursuant to Section 5.1 or 5.2 hereof involves an
Underwritten  Offering,  any holder of Registrable  Securities  requesting to be
included in such  registration  may elect,  in writing,  not less than five days
prior to the effective date of the  registration  statement  filed in connection
with such registration,  not to register such securities in connection with such
registration,  unless such  holder has agreed  with the Company or the  managing
underwriter to limit its rights under this Section 5.3.

         (k) It is understood that in any  Underwritten  Offering in addition to
any  shares of  Common  Stock  (the  "initial  shares")  the  underwriters  have
committed to purchase,  the underwriting agreement may grant the underwriters an
option to purchase up to a number of additional  authorized but unissued  shares
of Common Stock (the  "option  shares")  equal to 15% of the initial  shares (or
such  other  maximum  amount  as the  NASD  may then  permit),  solely  to cover
over-allotments.  Shares of Common Stock  proposed to be sold by the Company and
the other sellers shall be allocated between initial shares and option shares as
agreed or, in the absence of  agreement,  pursuant  to Section  5.1(f) or 5.2(c)
hereof, as the case may be. The number of initial shares and option shares to be
sold by requesting holders shall be allocated pro rata among all such holders on
the basis of the relative  number of shares of Registrable  Securities each such
holder has requested to be included in such registration.

         1.1.      Section   Indemnification .

         (a) In the  event  of any  registration  of any  securities  under  the
Securities  Act pursuant to Section 5.1 or 5.2 hereof,  the Company will, and it
hereby agrees to,  indemnify and hold harmless,  to the extent permitted by law,
each  seller  of  any  Registrable   Securities  covered  by  such  registration
statement,  its  directors,  officers,  employees  and  agents,  each Person who
participates  as an underwriter  in the offering or sale of such  securities and
each other Person,  if any, who controls such seller or  underwriter  within the
meaning of the Securities Act, as follows:

                  (i)  against  any and all loss,  liability,  claim,  damage or
         expense  whatsoever arising out of or based upon an untrue statement or
         alleged   untrue   statement  of  a  material  fact  contained  in  any
         registration  statement  (or  any  amendment  or  supplement  thereto),
         including  all  documents  incorporated  therein by  reference,  or the
         omission or alleged  omission  therefrom of a material fact required to
         be stated  therein or  necessary  to make the  statements  therein  not
         misleading,  or arising out of an untrue  statement  or alleged  untrue
         statement of a material fact contained in any preliminary prospectus or
         prospectus (or any amendment or supplement  thereto) or the omission or
         alleged  omission  therefrom of a material  fact  necessary in order to
         make the statements therein not misleading;

                  (i) against  any and all loss,  liability,  claim,  damage and
         expense  whatsoever  to the  extent  of the  aggregate  amount  paid in
         settlement of any  litigation,  or  investigation  or proceeding by any
         governmental agency or body,  commenced or threatened,  or of any claim
         whatsoever  based upon any such untrue  statement or  omission,  or any
         such  alleged  untrue  statement  or omission,  if such  settlement  is
         effected with the written consent of the Company; and

                  (i) against any and all expense reasonably incurred by them in
         connection  with  investigating,  preparing  or  defending  against any
         litigation,  or investigation or proceeding by any governmental  agency
         or body,  commenced or threatened,  or any claim  whatsoever based upon
         any such untrue  statement  or  omission,  or any such  alleged  untrue
         statement or omission,  to the extent that any such expense is not paid
         under clauses (i) or (ii) above;

provided,  however,  that this indemnity does not apply to any loss,  liability,
claim,  damage or expense to the extent  arising out of an untrue  statement  or
alleged untrue  statement or omission or alleged  omission made in reliance upon
and in  conformity  with written  information  furnished to the Company by or on
behalf of any such seller or underwriter specifically stating that it is for use
in the preparation of any registration  statement (or any amendment  thereto) or
any  preliminary  prospectus  or  prospectus  (or any  amendment  or  supplement
thereto); and provided,  further, that the Company will not be liable (A) in the
case  of  any  Underwritten  Offering,  to any  Person  who  participates  as an
underwriter  in the  offering  or sale of  Registrable  Securities  or any other
Person,  if any,  who  controls  such  underwriter  within  the  meaning  of the
Securities  Act, or (B) in the case of any offering  other than an  Underwritten
Offering,  to any seller of Registrable  Securities covered by such registration
statement  or any other  Person,  if any, who  controls  such seller  within the
meaning of the  Securities  Act,  under the indemnity  agreement in this Section
5.4(a) with respect to any preliminary  prospectus or final  prospectus or final
prospectus  as amended or  supplemented,  as the case may be, to the extent that
any such loss,  claim,  damage or liability of such  underwriter  or controlling
Person (or seller or  controlling  Person,  as the case may be) results from the
fact that such  underwriter  (or  seller,  as the case may be) sold  Registrable
Securities  to a Person to whom there was not sent or given,  at or prior to the
written  confirmation  of such sale,  a copy of the final  prospectus  or of the
final prospectus as then amended or supplemented,  whichever is most recent,  if
the Company has previously  furnished copies thereof to such  underwriter.  Such
indemnity shall remain in full force and effect  regardless of any investigation
made by or on  behalf  of  such  seller,  director,  officer,  employee,  agent,
underwriter  or  controlling  Person,  and shall  survive  the  transfer of such
securities by such seller.
<PAGE>

         (a)  The  Company  may  require,   as  a  condition  to  including  any
Registrable  Securities in any  registration  statement filed in accordance with
Section 5.1 or 5.2 hereof,  that the Company shall have received an  undertaking
reasonably  satisfactory to it from the prospective  seller of such  Registrable
Securities  or any  underwriter,  to  indemnify  and hold  harmless (in the same
manner and to the same extent as set forth in Section 5.4(a) hereof) the Company
and its directors  and officers and each other Person,  if any, who controls the
Company within the meaning of the Securities  Act, with respect to any statement
or alleged  statement in or omission or alleged omission from such  registration
statement,  any preliminary,  final or summary prospectus  contained therein, or
any such  amendment or  supplement,  if such  statement or alleged  statement or
omission or alleged  omission was made in reliance upon and in  conformity  with
written  information  furnished to the Company by or on behalf of such seller or
underwriter  specifically  stating that it is for use in the preparation of such
registration statement, preliminary, final or summary prospectus or amendment or
supplement;  provided,  however,  that the  maximum  liability  of any seller of
Registrable  Securities  for  such  indemnification  shall  not  exceed  the net
proceeds  received by such seller from the sale of such Registrable  Securities.
Such  indemnity  shall  remain  in  full  force  and  effect  regardless  of any
investigation made by or on behalf of the Company or any such director,  officer
or controlling  Person and shall survive the transfer of such securities by such
seller.

         (c) Promptly after receipt by an indemnified party hereunder of written
notice  of the  commencement  of any  action  or  proceeding  involving  a claim
referred to in this  Section 5.4,  such  indemnified  party will,  if a claim in
respect thereof is to be made against an indemnifying party, give written notice
to  such  indemnifying  party  of the  commencement  of such  action;  provided,
however,  that the failure of any  indemnified  party to give notice as provided
herein shall not relieve the  indemnifying  party of its obligations  under this
Section  5.4,  except  to the  extent  (not  including  any  such  notice  of an
underwriter) that the indemnifying party is actually  prejudiced by such failure
to give notice. In case any such action is brought against an indemnified party,
unless in such indemnified  party's  reasonable  judgment a conflict of interest
between such indemnified and  indemnifying  parties may exist in respect of such
claim (in which case the indemnifying party shall not be liable for the fees and
expenses of more than one counsel for the sellers of  Registrable  Securities or
for more than one counsel for the underwriters in connection with any one action
or separate  but similar or related  actions),  the  indemnifying  party will be
entitled to participate in and to assume the defense  thereof,  jointly with any
other  indemnifying  party similarly  notified,  to the extent that it may wish,
with counsel reasonably satisfactory to such indemnified party, and after notice
from the  indemnifying  party to such  indemnified  party of its  election so to
assume the defense thereof,  the  indemnifying  party will not be liable to such
indemnified party for any legal or other expenses  subsequently incurred by such
indemnified party in connection with the defense thereof.

         (e) The Company and each seller of Registrable Securities shall provide
for the foregoing indemnity (with appropriate modifications) in any underwriting
agreement with respect to any required  registration or other  qualification  of
securities  under any  federal or state law or  regulation  of any  governmental
authority.

         1.2. Section  Contribution . In order to provide for just and equitable
contribution in circumstances under which the indemnity  contemplated by Section
5.4 hereof is for any reason not available, the parties required to indemnify by
the terms thereof shall contribute to the aggregate losses, liabilities, claims,
damages and  expenses of the nature  contemplated  by such  indemnity  agreement
incurred by the Company, any seller of Registrable Securities and one or more of
the underwriters,  except to the extent that contribution is not permitted under
Section  11(f) of the  Securities  Act.  In  determining  the  amounts  that the
respective  parties shall  contribute,  there shall be  considered  the relative
benefits received by each party from the offering of the Registrable  Securities
(taking into  account the portion of the  proceeds of the  offering  realized by
each), the parties' relative knowledge and access to information  concerning the
matter with respect to which the claim was asserted,  the opportunity to correct
and prevent any  statement  or omission and any other  equitable  considerations
appropriate  under  the  circumstances.  The  Company  and each  Person  selling
securities agree with each other that no seller of Registrable  Securities shall
be required to  contribute  any amount in excess of the amount such seller would
have been required to pay to an indemnified party if the indemnity under Section
5.4 hereof were  available.  The  Company  and each such seller  agree with each
other and the underwriters of the Registrable  Securities,  if requested by such
underwriters,  that it would not be equitable if the amount of such contribution
were determined by pro rata or per capita  allocation  (even if the underwriters
were treated as one entity for such purpose) or for the underwriters' portion of
such contribution to exceed the percentage that the underwriting  discount bears
to the initial public offering price of the Registrable Securities. For purposes
of this Section 5.5, each Person, if any, who controls an underwriter within the
meaning of the Securities Act shall have the same rights to contribution as such
underwriter,  and each  director  and each officer of the Company who signed the
registration  statement,  and each Person, if any, who controls the Company or a
seller of Registrable Securities,  shall have the same rights to contribution as
the Company or a seller of Registrable Securities, as the case may be.

         1.4.  Section Rule 144 . If the Company shall have filed a registration
statement  pursuant to the  requirements  of Section 12 of the Exchange Act or a
registration  statement  pursuant to the requirements of the Securities Act, the
Company covenants that it will file the reports required to be filed by it under
the Securities Act and the Exchange Act and the rules and regulations adopted by
the  Commission  thereunder  (or,  if the  Company is not  required to file such
reports, it will, upon the request of any holder of Registrable Securities, make
publicly available other  information),  and it will take such further action as
any holder of Registrable  Securities may reasonably request,  all to the extent
required  from time to time to enable such holder to sell shares of  Registrable
Securities  without  registration under the Securities Act within the limitation
of the  exemptions  provided by (i) Rule 144 under the  Securities  Act, as such
Rule may be amended  from time to time or (ii) any  similar  rule or  regulation
hereafter  adopted  by  the  Commission.  Upon  the  request  of any  holder  of
Registrable  Securities,  the  Company  will  deliver  to such  holder a written
statement as to whether the Company has complied with such requirements.
<PAGE>

         1.        Section   Call Rights of the Company.

         (i) Section Call Right;  Purchase  Price . If a  Management  Investor's
employment  with the Company or any of its  subsidiaries  is terminated  for any
reason prior to equity  securities of the Company having been  registered  under
the Securities  Act, the Company shall have the option,  for a period of 90 days
after the Date of  Termination,  to purchase all or any portion of the shares of
Common Stock held by such Management Investor or his Permitted Transferees.  The
Company may exercise such option by giving notice thereof (the "Call Notice") to
such  Management  Investor prior to the expiration of such period.  The purchase
price applicable to such shares of Common Stock shall be: if such termination is
other than by the Company for Cause,  the Fair Market Value of such shares as of
the Date of Termination; or if such termination is by the Company for Cause, the
lesser of (A) the amount paid by such  Management  Investor  for such shares and
(B) the Fair Market Value of such shares as of the Date of Termination.

         1.1. Section Call Notices . The Call Notice shall specify the number of
shares of Common Stock owned by the Management  Investor as to which the Company
is  exercising  its call right  pursuant to this Section 6 and shall  contain an
irrevocable offer to purchase such shares at a price equal to the price required
to be paid by the Company pursuant to Section 6.1.

         1.3.  Section  Method of Payment . Upon any  exercise by the Company of
its call right under  Section 6, the Company shall pay the  applicable  purchase
price by a certified check or checks or in cash; provided, however, that, at the
election of the Company,  the purchase price may be paid by a certified check or
checks  for 25% of the  appropriate  amount,  plus a note of the  Company in the
principal  amount of 75% of the  purchase  price,  payable in three equal annual
installments  commencing on the first  anniversary  of the issuance  thereof and
bearing  interest  payable  annually at the rate then paid by the Company on its
bank debt or other senior debt as determined  by the Board of Directors.  If the
Company is  prohibited by any agreement  from making a payment  contemplated  by
this Section 6, such payment shall be deferred until such time as the Company is
permitted to make it.

         1.5.  Section  Closing . The closing by the Company of any  exercise of
its call right under Section 6.1 shall take place at the offices of the Company,
or such other place as may be mutually agreed, not less than 15 nor more than 30
days after the date such option is exercised, as specified by the Company in its
Call  Notice.   At  such  closing,   such  Management   Investor  shall  deliver
certificates  for the  shares of  Common  Stock to be sold to the  Company  duly
endorsed, or accompanied by written instruments to transfer in form satisfactory
to the Company duly executed, by such Management Investor, free and clear of any
liens, against payment by the Company of the applicable purchase price therefor.

         2.        Section   Miscellaneous.

         1.1. Section Inspection Rights . Each Shareholder that holds 5% or more
of the  shares of Common  Stock at the time  outstanding,  shall have the right,
upon reasonable prior notice to the Company, to visit and inspect the properties
of the Company and its Subsidiaries and to examine and copy (at its own expense)
their books of record and accounts, and to discuss their affairs,  finances, and
accounts  with their  officers and their  current and prior  independent  public
accountants,   all  at  such  times  (during  normal  business  hours)  as  such
Shareholder may reasonably request. The foregoing rights are in addition to, and
are not intended to limit,  any rights that the  Shareholders may have under the
law of the State of  Delaware,  including  Sections  219 and 220 of the Delaware
General Corporation Law.

         1.1. Section  Confidentiality . All materials and information  obtained
by any Shareholder pursuant to Section 7.1 hereof shall be kept confidential and
shall not be  disclosed  to any third party  except (a) as has become  generally
available to the public (other than through  disclosure by such  Shareholder  in
contravention of this Agreement), (b) to such Shareholder's directors, officers,
trustees, partners, employees, agents, and professional consultants on a need to
know basis, (c) to any other holder of shares of Common Stock, (d) to any Person
to which such Shareholder offers to sell or transfer any shares of Common Stock,
provided  that  the  prospective  transferee  shall  agree  to be  bound  by the
provisions of this Section 7.2, (e) in any report, statement, testimony or other
submission to any governmental authority having or claiming to have jurisdiction
over such Shareholder, or (f) in order to comply with any law, rule, regulation,
or order applicable to such Shareholder, or in response to any summons, subpoena
or other legal process or formal or informal investigative demand issued to such
Shareholder in the course of any  litigation,  investigation  or  administrative
proceeding.

         1.1.  Section  Successors  and Assigns . Except as  otherwise  provided
herein,  all the terms and provisions of this  Agreement  shall be binding upon,
shall  inure to the  benefit  of and  shall  be  enforceable  by the  respective
successors and assigns of the parties  hereto.  No Shareholder may assign any of
its rights  hereunder to any Person other than a transferee that has complied in
all  respects  with  the  requirements  of this  Agreement  (including,  without
limitation,  Section 3.3  hereof).  The Company may not assign any of its rights
hereunder  to any other  Person.  If any  transferee  of any  Shareholder  shall
acquire any shares of Common Stock in any manner, whether by operation of law or
otherwise,  such  shares  shall  be held  subject  to all of the  terms  of this
Agreement,  and by taking and holding  such shares such Person shall be entitled
to receive the benefits of and be conclusively deemed to have agreed to be bound
by and to comply with all of the terms and provisions of this Agreement.




<PAGE>


1.4. Section Amendment and Modification: Waiver of Compliances; Conflicts .

         (a) This  Agreement  may be amended only by a written  instrument  duly
executed  by  all  of  the  Shareholders.  In the  event  of  the  amendment  or
modification  of this Agreement in accordance with its terms,  the  Shareholders
shall cause the Board of  Directors  to meet within 30 calendar  days  following
such amendment or  modification  or as soon thereafter as is practicable for the
purpose of adopting  any  amendment  to the  Certificate  of  Incorporation  and
By-Laws that may be required as a result of such  amendment or  modification  to
this Agreement, and, if required,  proposing such amendments to the Shareholders
entitled to vote thereon,  and the  Shareholders  agree to vote in favor of such
amendments.

         (c) Except as otherwise provided in this Agreement,  any failure of any
of the parties to comply with any obligation,  covenant,  agreement or condition
herein may be waived by the party  entitled to the  benefits  thereof  only by a
written  instrument signed by the party granting such waiver, but such waiver or
failure  to  insist  upon  strict  compliance  with such  obligation,  covenant,
agreement  or  condition  shall not  operate  as a waiver of, or  estoppel  with
respect to, any subsequent or other failure.

         (e) In the  event  of any  conflict  between  the  provisions  of  this
Agreement and the  provisions  of any other  agreement,  the  provisions of this
Agreement shall govern and prevail.

         (g) Nothing  contained in this Agreement  shall in any way restrict the
ability of any holder of  Convertible  Notes to convert  such notes into  Common
Stock in accordance with the terms thereof.

         1.6.  Section Notices . All notices and other  communications  provided
for  hereunder  shall be in writing and delivered by hand or sent by first class
mail or sent by telecopy (with such telecopy to be confirmed promptly in writing
sent by first class mail), sent as follows:

                  (i)  If to Holdco, addressed to:

                           c/o Capricorn Investors II, L.P.
                           30 East Elm Street
                           Greenwich, Connecticut  06830
                           Attention:  Herbert S. Winokur, Jr.
                           Telecopy:  (203) 861-6671

                  with a copy to:

                           Skadden, Arps, Slate, Meagher & Flom
                           919 Third Avenue
                           New York, New York  10022
                           Attention:  Randall H. Doud
                           Telecopy:  (212) 735-3636

                  (ii)  If  to  a   Management   Investor,   addressed  to  such
shareholder at the address set forth in the stock records of the Company;

                  (iii) If to the Company, addressed to:

                           Mrs. Fields' Original Cookies, Inc.
                           c/o Capricorn Investors II, L.P.
                           30 East Elm Street
                           Greenwich, Connecticut  06830
                           Attention:  Herbert S. Winokur, Jr.
                           Telecopy:  (203) 861-6671

                  with a copy to:

                           Skadden, Arps, Slate, Meagher & Flom
                           919 Third Avenue
                           New York, New York  10022
                           Attention:  Randall H. Doud
                           Telecopy:  (212) 735-3636


                  (iv) If to Chocamerican, addressed to:

                           Chocamerican, Inc.
                           1105 North Market Street
                           Suite 1300
                           Wilmington, Delaware 19801
                           Attention:  Francois de Carbonnel
                           Telecopy:   (216) 883-7980

                  with a copy to:

                           Sidley & Austin
                           875 Third Avenue
                           New York, New York  10022
                           Attention:  Scott M. Freeman
                           Telecopy:  (212) 906-2021

or to such other  address or addresses  or telecopy  number or numbers as any of
the parties  hereto may most  recently  have  designated in writing to the other
parties hereto by such notice. All such  communications  shall be deemed to have
been  given or made  when so  delivered  by hand or sent by  telecopy,  or three
business days after being so mailed.
<PAGE>

         1.1.      Section   Entire Agreement: Governing Law .

         (a) This  Agreement  and the  other  writings  referred  to  herein  or
delivered  pursuant hereto which form a part hereof contain the entire agreement
among the parties hereto with respect to the subject  transactions  contemplated
hereby and  supersede  all prior oral and written  agreements  and memoranda and
undertakings  among the parties hereto with regard to this subject  matter.  The
Company  represents to the  Shareholders  that the rights granted to the holders
hereunder  do not in any way  conflict  with and are not  inconsistent  with the
rights granted or obligations  accepted under any other agreement (including the
Certificate  of  Incorporation)  to which the  Company is a party.  Neither  the
Company  nor any  Subsidiary  of the  Company  will  hereafter  enter  into  any
agreement with respect to its equity or debt  securities  which is  inconsistent
with  the  rights  granted  to any  Shareholder  under  this  Agreement  without
obtaining the prior written consent of the Shareholder.

         (a) THIS  AGREEMENT  SHALL BE GOVERNED BY AND  CONSTRUED IN  ACCORDANCE
WITH THE LAWS OF THE STATE OF DELAWARE  (WITHOUT  GIVING EFFECT TO THE CHOICE OF
LAW PRINCIPLES THEREOF).

         1.2. Section Injunctive Relief . The Shareholders acknowledge and agree
that  a  violation  of any of  the  terms  of  this  Agreement  will  cause  the
Shareholders  irreparable  injury  for  which an  adequate  remedy at law is not
available.  Therefore,  the Shareholders  agree that each  Shareholder  shall be
entitled to, an injunction, restraining order or other equitable relief from any
court of competent jurisdiction, restraining any Shareholder from committing any
violations of the provisions of this Agreement.

         1.4. Section  Availability of Agreement . For so long as this Agreement
shall be in effect, this Agreement shall be made available for inspection by any
Shareholder upon request at the principal executive offices of the Company.

         1.6. Section Headings . The section and paragraph headings contained in
this  Agreement are for reference  purposes only and shall not affect in any way
the meaning or interpretation of this Agreement.

         1.1. Section Recapitalizations, Exchanges, Etc. Affecting the Shares of
Common Stock;  New Issuances . The provisions of this Agreement  shall apply, to
the full extent set forth  herein with respect to the shares of Common Stock and
to any and all equity or debt  securities  of the  Company or any  successor  or
assign of the Company  (whether  by merger,  consolidation,  sale of assets,  or
otherwise)  which  may  be  issued  in  respect  of,  in  exchange  for,  or  in
substitution  of,  such  equity or debt  securities  and shall be  appropriately
adjusted  for  any  stock  dividends,   splits,  reverse  splits,  combinations,
reclassifications,  recapitalizations,  reorganizations  and the like  occurring
after the date hereof.

         1.1.  Section  Counterparts  . This Agreement may be executed in two or
more counterparts,  each of which shall be deemed an original,  but all of which
together shall constitute one and the same instrument.

         1.1.      Section   Arbitration .

                  1.2.  (a) Any  disagreement,  dispute,  controversy  or  claim
arising out of or relating to this  Agreement or the  transactions  contemplated
hereby, including, without limitation, the interpretation hereof and any breach,
termination or invalidity hereof,  shall be settled  exclusively and finally (i)
through good faith  negotiation  of the parties for a period not in excess of 30
days and (ii) in the event such  negotiations  do not yield a settlement  within
such 30-day period, by arbitration  (irrespective of the magnitude thereof,  the
amount in  controversy  or whether  such matter would  otherwise  be  considered
justiciable or ripe by a court or arbitral tribunal).

                  (b) The arbitration  shall be conducted in accordance with the
commercial  arbitration  rules  of the  American  Arbitration  Association  (the
"Arbitration Rules"), except as those rules conflict with the provisions of this
Section 7.12, in which event the provisions of this Section 7.12 shall control.

                  (c) The arbitral  tribunal shall consist of three  arbitrators
chosen in  accordance  with the  Arbitration  Rules.  The  arbitration  shall be
conducted in New York City.  Any  submission of a matter for  arbitration  shall
include  joint  written  instructions  of the  parties  requiring  the  arbitral
tribunal to render a decision  resolving  the matters  submitted  within 60 days
following the submission thereof.

                  (d) Any  decision or award of the arbitral  tribunal  shall be
final and binding upon the parties to the  arbitration  proceeding.  The parties
agree  that the  arbitral  award may be  enforced  against  the  parties  to the
arbitration  proceeding  or their assets  wherever  they may be found and that a
judgment upon the arbitral award may be entered in any court having jurisdiction
thereof.

                  (e) All out-of-pocket costs and expenses incurred by any party
in connection with the resolution of any disagreement,  dispute,  controversy or
claim pursuant to this Section 7.12,  including,  but not limited to, reasonable
attorney's  fees and  disbursements,  shall be borne by the party  incurring the
same; provided, however, that the arbitral tribunal shall have the discretion to
declare any party as the  "prevailing  party" with respect to one or more of the
issues that were the subject of the arbitration and to require the other parties
to the arbitration to reimburse such  "prevailing  party" for some or all of its
costs and expenses incurred in connection with such proceeding.

                  (f) The costs of the arbitral tribunal shall be divided evenly
between the  parties,  unless there is a  "prevailing  party," in which case the
arbitral  tribunal may allocate  more or all of such costs to the party  thereto
that is not the "prevailing party".
<PAGE>

                  (g) This  Section  7.12 shall not prohibit or limit in any way
any party from seeking or obtaining  preliminary or interim  injunctive or other
equitable  relief  from a court  for a breach  or  alleged  breach of any of the
covenants and agreements of another party contained in this Agreement.

         1.1. Section Transactions with Affiliates . Holdco covenants and agrees
with  Chocamerican  that, for so long as this Agreement  shall remain in effect,
Holdco will not cause or permit the Company or any of its  Subsidiaries  to sell
or transfer any property,  assets or  securities  to, or purchase or acquire any
property,   assets  or  securities  from,  or  otherwise  engage  in  any  other
transactions  with,  any  Affiliate  of Holdco or its  Subsidiaries  ("Affiliate
Transactions")  except  for  Affiliate  Transactions  pursuant  to  the  License
Agreement  entered into as of the date of this  Agreement by the Company and The
Mrs.  Fields'  Brand,  Inc.  or which are on terms  that are  determined  by the
Company's  disinterested directors to be no less favorable to the Company or the
relevant  Subsidiary  than those that would have been  obtained in a  comparable
transaction by the Company or such Subsidiary with an unrelated Person.  For the
purposes of this Section 7.13,  "disinterested  director"  shall mean a director
that is not an employee,  officer, director or partner of the Company, Holdco or
Capricorn or any of their affiliates  (other than Chocamerican or any current or
former   stockholder  of   Chocamerican).   Holdco  covenants  and  agrees  with
Chocamerican  that it  will  provide  the  Board  of  Directors  within  90 days
following the end of each  calendar year a statement  which sets forth a list of
all Affiliate Transactions which occurred during the prior calendar year.


<PAGE>



         IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
duly executed as of the date first above written.


                                            MRS. FIELDS' ORIGINAL COOKIES, INC.



                                            By:/s/Herbert S. Winokur
                                                 Name:Herbert S. Winokur
                                                 Title:President


                                                 CHOCAMERICAN, INC.



                                            By:/s/Pascual Richoux
                                                 Name:Pascual Richoux
                                                 Title:Exec. VP-Finance



                                            MRS. FIELDS' HOLDING COMPANY,
                                             INC.



                                            By:/s/Herbert S. Winokur
                                                 Name:Herbert S. Winokur
                                                 Title:President





<PAGE>



                                TABLE OF CONTENTS
                             (Not Part of Agreement)

Section                             Heading Page

1.       Certain Definitions                                    2

2.       Management                                             7
         2.1.       Board of Directors; Shareholders            7
         2.2.       Authority of Board of Directors             8
         2.3.       No Conflict with Agreement                  8

3.       Transfers of Shares of Common Stock                    8
         3.1.       Restrictions on Transfer                    8
         3.2.       Exceptions to Restrictions                  8
         3.3.       Endorsement of Certificates                10
         3.4.       Improper Transfer                          11

4.       Rights of First Refusal; Drag-Along Rights; Tag-Along Rights; Transfe
         of Convertible Notes                                  11
         4.1.       Transfers by Shareholders                  11
         4.2.       Transfer of Offered Securities to Third Parties     13
         4.3.       Purchase of Offered Securities             13
         4.4.       Drag-Along Rights                          14
         4.5.       Tag-Along Rights                           16
         4.6.       Transfer of Convertible Notes              17

5.       Registration Rights                                   18
         5.1.       Demand Registration                        18
         5.2.       Piggyback Registrations                    21
         5.3.       Registration Procedures                    22
         5.4.       Indemnification                            27
         5.5.       Contribution                               31
         5.6.       Rule 144                                   32

6.       Call Rights of the Company                            32
         6.1.       Call Right; Purchase Price                 32
         6.2.       Call Notices                               32
         6.3.       Method of Payment                          33
         6.4.       Closing                                    33

7.       Miscellaneous                                         33
         7.1.       Inspection Rights                          33
         7.2.       Confidentiality                            34
         7.3.       Successors and Assigns                     34
         7.4.       Amendment and Modification: Waiver of Compliances; 
                    Conflicts                                  35
         7.5.       Notices                                    35
         7.6.       Entire Agreement: Governing Law            37
         7.7.       Injunctive Relief                          38
         7.8.       Availability of Agreement                  38
         7.9.       Headings                                   38
         7.10.      Recapitalizations, Exchanges, Etc. Affecting the Shares of
                    Common Stock; New Issuances                38
         7.11.      Counterparts                               38
         7.12.      Arbitration                                39
         7.13.      Transactions with Affiliates               40



                                                      4

                                       EXHIBIT A TO THE
                                        STORE COMPANY
                               SECURITY AGREEMENT

                          TRADEMARK SECURITY AGREEMENT


                  TRADEMARK  SECURITY  AGREEMENT  ("Agreement"),   dated  as  of
September 18, 1996, is entered into among Mrs. Fields' Original Cookies, Inc., a
Delaware  corporation (with its successors,  the "Store  Company"),  Mrs. Fields
Cookies  Australia,  a Utah corporation,  and Fairfield Foods Inc., a New Jersey
corporation,  each  located  c/o  Capricorn  Investors  II,  L.P. at 30 East Elm
Street,  Greenwich,   Connecticut  06830  (each  individually  a  "Grantor"  and
collectively,  the  "Grantors"),  in favor of The Bank of New York as collateral
agent (the "Collateral  Agent") for the Lenders (as defined herein),  located at
101 Barclay Street,  Floor 21 West, New York, New York 10286.  Capitalized terms
not  otherwise  defined  herein  have the  meanings  set  forth in the  Security
Agreement,  dated  as of  September  18,  1996,  made  by the  Grantors  and the
Collateral Agent (the "Security Agreement").

                  WHEREAS, the Store Company and Chocamerican,  Inc., a Delaware
corporation ("Chocamerican"), The Prudential Insurance Company of America, a New
Jersey mutual insurance company ("Prudential"),  Principal Mutual Life Insurance
Company,  an Iowa corporation  ("Principal"),  Pruco Life Insurance Company,  an
Arizona corporation ("Pruco"),  Contrarian Capital Advisors,  L.L.C., a Delaware
limited  liability  company,  as agent  ("Contrarian"),  and Mrs. Fields Inc., a
Delaware  corporation  ("MFI,"  and  together  with  Chocamerican,   Prudential,
Principal,  Pruco and Contrarian, the "Lenders"), are entering into that certain
Senior Note and Senior Subordinated Note Agreement, of even date herewith, (said
Agreement,  as it may be amended or otherwise  modified from time to time, being
the "Note Agreement"); and

                  WHEREAS, the Collateral Agent, acting on behalf of and for the
ratable benefit of the Lenders,  is hereby  referred to as the "Secured  Party";
and

                  WHEREAS,  pursuant to the Security Agreement, the Grantors are
granting  a  security  interest  to the  Secured  Party in  certain  collateral,
including the Trademarks (as defined herein).
                  NOW,  THEREFORE,  in  consideration  of the  foregoing and for
other good and valuable  consideration,  the receipt and sufficiency of which is
hereby acknowledged, the Grantors and the Secured Party hereby agree as follows:

                  1.        Grant of Security Interest

                  a. As collateral security for the full and prompt payment when
due (whether at stated maturity,  by acceleration or otherwise) of the Notes and
all of the other Obligations,  each Grantor hereby grants to the Secured Party a
security  interest in all of each  Grantor's  right,  title and  interest in the
Trademarks,  whether now owned or existing or hereafter acquired or arising, and
wherever located, except such of the Trademarks as such Grantor is prohibited by
law or by any contract or agreement  entered into prior to the Closing Date from
granting a security interest in; provided,  however,  that the security interest
in each Grantor's Trademarks created hereunder shall be subject to the rights of
licensees or franchisees  in such  Trademarks  (whether  existing as of the date
hereof or arising  after the date  hereof) to the same extent as each  Grantor's
are so subject.

                  c. For purposes of this Agreement, "Trademarks" shall mean all
United States Trademarks  (including  service marks,  designs,  logos,  indicia,
trade names,  corporate names, business names,  fictitious business names, trade
styles and/or other source and/or business identifiers, whether registered or at
common  law),  registrations  and  applications  therefor,   including,  without
limitation,  the  trademarks  and  applications  listed  on  Schedule  I hereto,
purported  to be owned  by any of the  Grantors  and  used in  their  respective
businesses  and the goodwill of the  business of any of the  Grantors  connected
therewith and symbolized  thereby,  along with any and all (i) renewals thereof,
(ii)  income,  royalties,  damages and  payments  now and  hereafter  due and/or
payable  to  any  of the  Grantors  with  respect  thereto,  including,  without
limitation,   damages  and  payments  for  past  or  future   infringements   or
misappropriation  thereof,  (iii)  rights to sue for past,  present  and  future
infringements   or   misappropriation   thereof,   and  (iv)  all  other  rights
corresponding thereto throughout the world.

                  a. Schedule I hereto  contains a true and accurate list of all
of the Grantors' U.S. Trademark and Service Mark registrations and applications.

                  c.  The  security   interest  granted  hereby  is  granted  in
conjunction  with the security  interest  granted to the Secured Party under the
Security  Agreement  which is  incorporated  in its entirety herein by reference
except that reference to "Collateral" in the Security  Agreement as incorporated
herein shall be deemed to refer only to the Trademarks.

                  2.       Governing Law.

                  This  Agreement  shall be governed  by, and be  construed  and
interpreted  in  accordance  with,  the laws of the State of New  York,  without
regard to principles of conflicts of laws.



<PAGE>


                  IN WITNESS  WHEREOF,  the Grantors and the Secured  Party have
caused this  Agreement to be duly  executed  and  delivered as of the date first
above written.

                                    MRS. FIELDS' ORIGINAL COOKIES, INC.


                                    By:/s/Herbert S. Winokur
                                       Name:Herbert S. Winokur
                                       Title:President

                                    MRS. FIELDS COOKIES AUSTRALIA


                                    By:/s/Herbert S. Winokur
                                       Name:Herbert S. Winokur
                                       Title:President

                                    FAIRFIELD FOODS INC.


                                    By:/s/Herbert S. Winokur
                                       Name:Herbert S. Winokur
                                       Title:President



<PAGE>






Accepted and acknowledged by:

THE BANK OF NEW YORK,
  AS COLLATERAL AGENT


   By:/s/Bryon Merino
   Name:Bryon Merino
   Title:Assistant Treasurer


<PAGE>





                                   SCHEDULE I

                          Grantors' U.S. Trademark and
                           Service Mark Registrations
                                and Applications




                                                         3

                    AMENDMENT TO COPYRIGHT SECURITY AGREEMENT

         This Amendment to Copyright  Security  Agreement (this  "Amendment") is
dated as of the 31st day of  January,  1997  and is by and  among  Mrs.  Fields'
Original Cookies, Inc., a Delaware corporation (with its successors,  the "Store
Company"),  Mrs. Fields Cookies Australia,  a Utah corporation,  Fairfield Foods
Inc., a New Jersey  corporation,  Mrs.  Fields'  Other  Names,  Inc., a Delaware
corporation (each  individually,  a "Grantor" and collectively,  the "Grantors")
and The Bank of New York, as collateral  agent pursuant to that certain  Amended
and Restated  Collateral Agency Agreement of even date herewith (the "Collateral
Agent").

                                               W I T N E S S E T H:

         WHEREAS,  the  parties  hereto are all of the  parties to that  certain
Security  Agreement,  dated as of September 18, 1996, as amended by that certain
Amendment  to  Security  Agreement  of even  date  herewith,  and  that  certain
Copyright Security Agreement (other than Mrs. Fields' Other Names,  Inc.), dated
as of September 18, 1996; and

         WHEREAS,  the parties  are  entering  into that  certain  Amendment  to
Security  Agreement  of even  date  herewith  pursuant  to which  such  Security
Agreement is being amended in certain  respects  and, in  connection  therewith,
also desire to amend such Copyright Security  Agreement in certain respects,  as
more fully set forth herein;

         NOW, THEREFORE, the parties hereto hereby agree as follows:

         1.  AMENDMENTS.

         (a) Mrs.  Fields'  Other  Names,  Inc.  is  hereby  made a party to the
Copyright  Security  Agreement and hereby grants,  with respect to the assets of
Mrs. Fields' Other Names, Inc., the security interests  contemplated therein, as
amended herein, in favor of the Collateral Agent.

         (b) The  definition of  "Agreement"  set forth in the first line of the
Copyright  Security  Agreement is hereby amended to mean such Copyright Security
Agreement as amended by this  Amendment to Copyright  Security  Agreement and as
the same may be further  amended,  restated,  modified  or  supplemented  and in
effect from time to time.

         (c) The  definition  of  "Security  Agreement"  is hereby  amended  and
restated in its entirety to mean and refer to:

         "that certain  Security  Agreement,  dated as of September 18, 1996, by
         and among Mrs. Fields' Original Cookies,  Inc., a Delaware corporation,
         Mrs.  Fields Cookies  Australia,  a Utah  corporation,  Fairfield Foods
         Inc., a New Jersey  corporation,  Mrs.  Fields'  Other  Names,  Inc., a
         Delaware corporation (each individually,  a "Grantor" and collectively,
         the "Grantors") and The Bank of New York, as collateral  agent pursuant
         to that certain Amended and Restated  Collateral Agency Agreement dated
         as of  January  31,  1997,  as  amended by that  certain  Amendment  to
         Security  Agreement dated as of January 31, 1997 and as the same may be
         further amended, restated,  modified or supplemented and in effect from
         time to time"

         (d) The first  WHEREAS  clause of the Copyright  Security  Agreement is
hereby amended and restated in its entirety as follows:
<PAGE>

                  "WHEREAS, the Store Company and Chocamerican, Inc., a Delaware
         corporation  ("Chocamerican"),  The  Prudential  Insurance  Company  of
         America a New Jersey mutual insurance company ("Prudential"), Principal
         Mutual Life Insurance Company, an Iowa corporation ("Principal"), Pruco
         Life Insurance Company,  an Arizona corporation  ("Pruco"),  Contrarian
         Capital  Advisors,  L.L.C., a Delaware limited  liability  company,  as
         agent ("Contrarian"),  Mrs. Fields Inc., a Delaware corporation ("MFI")
         and  Mrs.  Fields  Holding  Company,   Inc.,  a  Delaware   corporation
         ("Holding")  have  entered  into that  certain  Senior  Note and Senior
         Subordinated  Note Agreement  dated as of September 18, 1996 (as it may
         be amended, restated,  modified or supplemented and in effect from time
         to time,  the "Note  Agreement"),  and the Store  Company  and  LaSalle
         National Bank, a national banking association  ("LaSalle") are entering
         into that  certain Loan  Agreement  dated as of January 31, 1997 (as it
         may be amended,  restated,  modified or supplemented and in effect from
         time  to  time,  the  "Loan  Agreement")  (collectively,  Chocamerican,
         Prudential,  Principal,  Pruco,  Contrarian,  MFI, Holding and LaSalle,
         together with their respective successors and assigns, are collectively
         referred to herein as the "Lenders");"

         (e) Section 1.a of the Copyright  Security  Agreement is hereby amended
and restated in its entirety as follows:

                  "a. As  collateral  security  for the full and prompt  payment
         when due (whether at stated maturity,  by acceleration or otherwise) of
         the  Obligations,  each Grantor  hereby  grants to the Secured  Party a
         security interest in all of each Grantor's right, title and interest in
         the Copyrights,  whether now owned or existing or hereafter acquired or
         arising,  and wherever  located,  except such of the Copyrights as such
         Grantor is  prohibited  by law or by any contract or agreement  entered
         into prior to September 18, 1996 from granting a security  interest in;
         provided,  however,  that  the  security  interest  in  each  Grantor's
         Copyrights  created  hereunder  shall  be  subject  to  the  rights  of
         licensees or franchisees in such Copyrights (whether existing as of the
         date  hereof or arising  after the date  hereof) to the same  extent as
         each Grantor's rights are so subject."

         2.  MISCELLANEOUS.

         (a) Captions.  Section captions and headings used in this Amendment are
for convenience  only and are not part of and shall not affect the  construction
of this Amendment.

         (b) Governing  Law. This  Amendment  shall be a contract made under and
governed  by the laws of the State of New York,  without  regard to  conflict of
laws principles.  Whenever  possible,  each provision of this Amendment shall be
interpreted in such a manner as to be effective and valid under  applicable law,
but if any provision of this  Amendment  shall be prohibited by or invalid under
such law, such provision shall be ineffective to the extent of such  prohibition
or  invalidity,  without  invalidating  the  remainder of such  provision or the
remaining provisions of this Amendment.

         (c)  Counterparts.  This  Amendment  may be  executed  in  one or  more
counterparts,  each of which shall be deemed to be an original, but all of which
shall together constitute but one and the same document.

         (d)  Successors and Assigns.  This Amendment  shall be binding upon and
inure to the benefit of the parties hereto and their  respective  successors and
assigns.

         (e) References. From and after the date of execution of this Amendment,
any  reference  to the  Copyright  Security  Agreement  contained in any notice,
request,  certificate  or  other  instrument,  document  or  agreement  executed
concurrently with or after the execution and delivery of this Amendment shall be
deemed to include this Amendment unless the context shall otherwise require.

         (f)  Continued   Effectiveness.   The  Copyright   Security   Agreement
(including the schedules thereto), as amended hereby,  remains in full force and
effect and is hereby reaffirmed in all respects.

[Balance of page left intentionally blank; signature page follows.]


<PAGE>


         IN WITNESS  WHEREOF,  the  parties  have  executed  this  Amendment  to
Copyright Security Agreement as of the date first set forth above.



                                    MRS. FIELDS' ORIGINAL COOKIES, INC.


                      By:/s/Herbert S. Winokur
                      Name:Herbert S. Winokur
                      Title:President



                                    MRS. FIELDS COOKIES AUSTRALIA, INC.


                      By:/s/Herbert S. Winokur
                     Name:Herbert S. Winokur
                      Title:President



                                    FAIRFIELD FOODS, INC.


                      By:/s/Herbert S. Winokur
                     Name:Herbert S. Winokur
                      Title:President



                                    MRS. FIELDS' OTHER NAMES, INC.


                      By:/s/Herbert S. Winokur
                      Name:Herbert S. Winokur
                      Title:President



                    THE BANK OF NEW YORK, AS COLLATERAL AGENT


                      By:/s/Bryon Merino
                      Name:Bryon Merino
                      Title:Assistant Treasurer


                                                                     6

                         AMENDMENT TO SECURITY AGREEMENT


         This Amendment to Security  Agreement (this "Amendment") is dated as of
the 31st day of January, 1997 and is by and among Mrs. Fields' Original Cookies,
Inc., a Delaware  corporation (with its successors,  the "Store Company"),  each
subsidiary  of the Store  Company  listed on Schedule A hereto  (which  Schedule
shall  be  revised  from  time  to  time  to  reflect  the  addition  of any new
subsidiaries  of the Store  Company),  and Mrs.  Fields'  Other  Names,  Inc., a
Delaware  corporation  ("Mrs.  Fields'  Other  Names")  (the  parties  listed on
Schedule A and Mrs. Fields' Other Names are each  individually,  a "Grantor" and
collectively,  the  "Grantors")  and The Bank of New York, as  collateral  agent
pursuant to that certain  Amended and Restated  Collateral  Agency  Agreement of
even date herewith (the "Collateral Agent").

                              W I T N E S S E T H:

         WHEREAS,  the parties hereto (other than Mrs.  Fields' Other Names) are
all of the parties to that certain Security  Agreement dated as of September 18,
1996 (the "Security Agreement"); and

         WHEREAS,  the parties hereto desire to amend the Security  Agreement in
certain respects, as more fully set forth herein;

         NOW, THEREFORE, the parties hereto hereby agree as follows:

         1.  DEFINITIONS.  Capitalized  terms  used  in this  Amendment  and not
otherwise  defined  herein  are used with the  meanings  given such terms in the
Security Agreement.

         2.  AMENDMENTS TO THE SECURITY AGREEMENT.

         (a) Mrs.  Fields'  Other Names is hereby  made a party to the  Security
Agreement and hereby grants,  as a grantor,  in favor of the Collateral Agent, a
security  interest  in the assets of Mrs.  Fields'  Other  Names,  as more fully
described in subparagraph 2(d) herein.

         (b) The following new  definitions are hereby added to Section 1 of the
Security Agreement in their respective proper alphabetical places:

                  "Banks" means,  collectively,  LaSalle  National Bank and each
         other financial institution which hereafter becomes a party to the Loan
         Agreement or acquires an interest in the LaSalle Obligations.

                  "Beneficiaries" means the Lenders.

                  "Collateral  Agency  Agreement" means that certain Amended and
         Restated  Collateral  Agency Agreement dated as of January 31, 1997, as
         the same may be  amended,  restated,  modified or  supplemented  and in
         effect from time to time.

                  "Goods"  means,  with respect to any  Grantor,  any "goods" as
         such  term is  defined  in  Section  9-105  of the  UCC,  now  owned or
         hereafter acquired by such Grantor.

                  "LaSalle" means LaSalle National Bank.

                  "LaSalle  Obligations"  means  the  obligations  of the  Store
         Company  and its  Subsidiaries  under the Loan  Agreement,  the LaSalle
         Notes and the other "Loan Documents" referred to in the Loan Agreement.
<PAGE>

               "Lenders" means,  collectively,  the  "Lenders" as defined in the
                    Note Agreement and the Banks.

                  "Loan Agreement" means that certain Loan Agreement dated as of
         January 31, 1997 between the Store Company and LaSalle, as the same may
         be amended, restated,  modified or supplemented and in effect from time
         to time.

                  "Majority  Bank  Lenders"  means  the  holders  of at  least a
         majority in dollar amount of the aggregate  unpaid  principal amount of
         the LaSalle Obligations at the time outstanding.

                  "Majority  Note  Lenders"  means (i) for so long as any Senior
         Notes remain outstanding,  the Majority Chocamerican Senior Lenders and
         the  Majority  MFI  Lenders  (as each such term is  defined in the Note
         Agreement) and (ii) if none of the Senior Notes remain outstanding, the
         Majority  Senior  Subordinated  Lenders (as such term is defined in the
         Note Agreement).

               "NoteObligations"  means the "Obligations" as defined in the Note
                    Agreement.

               "Notes" means, collectively,  all promissory notes evidencing any
                    LaSalle Obligations or any Note Obligations.

               "Obligations" means,  collectively,  the LaSalle  Obligations and
                    the Note Obligations.

               "Store Company"  means Mrs.  Fields'  Original  Cookies,  Inc., a
                    Delaware corporation.

               "Subordination and  Intercreditor  Agreement"  means that certain
                    Subordination  and  Intercreditor   Agreement  dated  as  of
                    January 31, 1997 among  LaSalle  National  Bank,  a national
                    banking association, and Chocamerican,  Inc., The Prudential
                    Insurance   Company  of  America,   Principal   Mutual  Life
                    Insurance Company, Pruco Life Insurance Company,  Contrarian
                    Capital Advisors,  L.L.C., Mrs. Fields Inc. and Mrs. Fields'
                    Holding Company, Inc.

         (c) The  definitions of "Majority  Lenders" and  "Permitted  Liens" are
hereby amended and restated in their respective entireties as follows:

                  "Majority  Lenders"  means  (i)  for so  long  as any  LaSalle
         Obligations remain outstanding,  the Majority Bank Lenders, and (ii) at
         any time when no LaSalle Obligations remain  outstanding,  the Majority
         Note Lenders;  provided,  however, that for purposes of Article 8, such
         term means  either  Majority  Bank Lenders or (subject to the rights of
         the Banks under  section 2(e) of the  Subordination  and  Intercreditor
         Agreement)  Majority Note Lenders,  and for purpose of Article 11, such
         term means both Majority Bank Lenders and Majority Note Lenders.

                  "Permitted  Liens" means (a) while the Loan  Agreement and the
         Note Agreement are both in effect,  any Lien which is permitted by both
         the Loan  Agreement and section 9.2 of the Note  Agreement;  (b) at any
         time when the Loan Agreement has been terminated but the Note Agreement
         remains in effect,  any Lien which is  permitted  by section 9.2 of the
         Note  Agreement;  and (c) at any time when the Note  Agreement has been
         terminated but the Loan Agreement remains in effect,  any Lien which is
         permitted by the Loan Agreement.
<PAGE>

          (d) Section 2 of the Security Agreement is hereby amended and restated
     in its entirety to read as follows:

                  2.  Grant of Security Interest.

                  As  collateral  security for the full and prompt  payment when
         due (whether at stated  maturity,  by acceleration or otherwise) of the
         Obligations,  each Grantor hereby assigns, conveys, mortgages, pledges,
         hypothecates  and transfers to the Secured Party,  and hereby grants to
         the Secured Party a security  interest in all of each Grantor's  right,
         title and interest in, to and under the  following,  except such of the
         following  as such Grantor is  prohibited  by law or by any contract or
         agreement  entered  into  prior to the  Closing  Date from  granting  a
         security  interest  in (all of  which  being  hereinafter  collectively
         called the "Collateral"):

                       i)  all Accounts;

                      ii)  all Chattel Paper;
                     iii) all  Contracts  and any and all claims of such Grantor
                  for damages arising out of or for breach of or a default under
                  any  Contract  and the right of such  Grantor to perform or to
                  compel  performance  under any  Contract  and to exercise  all
                  remedies thereunder;

                      iv)  all Documents;

                       v)  all Equipment;

                      vi)  all General Intangibles;

                     vii)  all Instruments;

                    viii)  all Inventory;

                      ix)  all Intellectual Property;

                       x) all  Goods  and all other  personal  property  of such
                  Grantor whether tangible or intangible or whether now owned or
                  hereafter acquired by such Grantor and wherever located; and

                      xi) to the extent not otherwise included,  all Proceeds of
                  each of the foregoing and all accessions to, substitutions and
                  replacements for, and rents,  profits and products of, each of
                  the foregoing;

         provided,  however,  that  the  security  interest  in  each  Grantor's
         Intellectual Property and General Intangibles,  to the extent that such
         General Intangibles contain  Intellectual  Property,  created hereunder
         shall be subject  to the rights of  licensees  or  franchisees  in such
         Intellectual  Property  (whether  existing  as of the  date  hereof  or
         arising  after the date  hereof) to the same  extent as each  Grantor's
         rights are so subject.

         (e)  Section  8(d) of the  Security  Agreement  is hereby  amended  and
restated in its entirety as follows:

                  (d) The Proceeds of any sale, disposition or other realization
         upon all or any part of the  Collateral  shall  be  distributed  by the
         Secured  Party as  provided  in Section  5.2 of the  Collateral  Agency
         Agreement.

          (f) Schedule A of the Security Agreement is hereby amended to add Mrs.
     Fields' Other Names, Inc. as a Grantor hereunder.
<PAGE>

         3.  MISCELLANEOUS.

         (a) Captions.  Section captions and headings used in this Amendment are
for convenience  only and are not part of and shall not affect the  construction
of this Amendment.

         (b) Governing  Law. This  Amendment  shall be a contract made under and
governed  by the laws of the State of New York,  without  regard to  conflict of
laws principles.  Whenever  possible,  each provision of this Amendment shall be
interpreted in such a manner as to be effective and valid under  applicable law,
but if any provision of this  Amendment  shall be prohibited by or invalid under
such law, such provision shall be ineffective to the extent of such  prohibition
or  invalidity,  without  invalidating  the  remainder of such  provision or the
remaining provisions of this Amendment.

         (c)  Counterparts.  This  Amendment  may be  executed  in  one or  more
counterparts,  each of which shall be deemed to be an original, but all of which
shall together constitute but one and the same document.

         (d)  Successors and Assigns.  This Amendment  shall be binding upon and
inure to the benefit of the parties hereto and their  respective  successors and
assigns.

         (e) References. From and after the date of execution of this Amendment,
any  reference  to the  Security  Agreement  contained  in any notice,  request,
certificate or other  instrument,  document or agreement  executed  concurrently
with or after the  execution and delivery of this  Amendment  shall be deemed to
include this Amendment unless the context shall otherwise require.

         (f) Continued  Effectiveness.  The Security  Agreement  (including  the
schedules thereto),  as amended hereby,  remains in full force and effect and is
hereby reaffirmed in all respects.

[Balance of page left intentionally blank; signature page follows.]


<PAGE>


         IN WITNESS  WHEREOF,  the  parties  have  executed  this  Amendment  to
Security Agreement as of the date first set forth above.



                                    MRS. FIELDS' ORIGINAL COOKIES, INC.


                                    By:/s/Herbert S. Winokur
                                   Name:Herbert S. Winokur 
                                    Title:President



                                    MRS. FIELDS COOKIES AUSTRALIA, INC.


                                    By:/s/Herbert S. Winokur
                                   Name:Herbert S. Winokur
                                    Title:President


                                    FAIRFIELD FOODS, INC.


                                    By:/s/Herbert S. Winokur
                                    Name:Herbert S. Winokur
                                    Title:President


                                    MRS. FIELDS' OTHER NAMES, INC.


                                    By:/s/Herbert S. Winokur
                                    Name:Herbert S. Winokur
                                    Title:President



                                    THE BANK OF NEW YORK, AS COLLATERAL AGENT


                                    By:/s/Bryon Merino
                                    Name:Bryon Merino
                                    Title:Assistant Treasurer





<PAGE>



                                                     Schedule A



Mrs. Fields Cookies Australia

Fairfield Foods, Inc.


                                                         3

                        FIRST AMENDMENT TO LOAN AGREEMENT


         This First Amendment to Loan Agreement  (this  "Amendment") is dated as
of the ___ day of December,  1997 and is between MRS. FIELDS= ORIGINAL  COOKIES,
INC., a Delaware corporation ("Borrower") and LASALLE NATIONAL BANK ("Lender").

                                               W I T N E S S E T H:

         WHEREAS,  the  Borrower  and Lender are  parties to that  certain  Loan
Agreement  dated  as of  January  31,  1997  (the  same,  as it may be  amended,
restated, modified or supplemented and in effect from time to time, being herein
referred to as the "Loan Agreement")  under which Lender,  as lender,  agreed to
make  available  to the  Borrower a revolving  credit  facility on the terms and
conditions set forth therein; and

         WHEREAS,  the  Borrower  has  requested  that  Lender  amend  the  Loan
Agreement in certain  respects,  as more fully set forth  herein,  and Lender is
agreeable to such request;

         NOW, THEREFORE, the parties hereto hereby agree as follows:

          1.  Definitions.  Capitalized  terms  used in this  Amendment  and not
     otherwise defined herein are used with the meanings given such terms in the
     Loan Agreement.

          2. Amendment of Loan Agreement.  The Loan Agreement is hereby amended,
     effective as of the date first set forth above, as follows:

         (a) The definition of AMaximum  Letter of Credit  Obligation@ is hereby
amended and restated in its entirety as follows:

                  AMaximum Letter of Credit Obligation@ shall mean the lesser of
                  (i) the Revolving Loan Commitment less the aggregate amount of
                  all Revolving Loans outstanding at any time, or (ii) $200,000.

         (b) The definition of ARevolving  Loan Maturity Date@ is hereby amended
and restated in its entirety as follows:

                  ARevolving  Loan Maturity  Date@ shall mean February 28, 1998,
                  unless  extended  by the Bank  pursuant  to any  modification,
                  extension  or  renewal  note  executed  by  the  Borrower  and
                  accepted by the Bank in its sole and  absolute  discretion  in
                  substitution for the Revolving Note.


          (c)  Section 2.4 of the Loan  Agreement is hereby amended and restated
               in its entirety as follows:

                  Section  2.4  Letters  of  Credit.  Subject  to the  terms and
                  conditions  of this  Agreement  and  upon  the  execution  and
                  delivery by the Borrower and the  acceptance  by the Bank,  in
                  its sole and absolute discretion, of an application for letter
                  of  credit,  the Bank  agrees to issue for the  account of the
                  Borrower  out of the  Revolving  Loan  Commitment,  Letters of
                  Credit in the standard  form of the Bank and otherwise in form
                  and substance acceptable to the Bank, from time to time during
                  the term of this Agreement, provided that the Letter of Credit
                  Obligations  may not at any time exceed the Maximum  Letter of
                  Credit  Obligation.  The  Letters  of Credit  shall  expire on
                  December 31, 1998. The amount of any payments made by the Bank
                  with respect to draws made by a beneficiary  under a Letter of
                  Credit for which the Borrower has failed to reimburse the Bank
                  upon the earlier of (i) the Bank=s  demand for  repayment,  or
                  (ii)  five (5) days  from  the  date of such  payment  to such
                  beneficiary  by  the  Bank,  shall  be  deemed  to  have  been
                  converted to a Revolving Loan (which Revolving Loan shall be a
                  Prime  Loan) as of the date such  payment was made by the Bank
                  to such beneficiary.
<PAGE>

         3.  Miscellaneous.

         (a) This Amendment may be executed in one or more counterparts, each of
which  shall  be  deemed  to be an  original,  but all of which  shall  together
constitute but one and the same document.

         (b) This  Amendment  shall be binding  upon and inure to the benefit of
the parties hereto and their respective successors and assigns.

         (c)  Section  captions  and  headings  used in this  Amendment  are for
convenience  only and are not part of and shall not affect the  construction  of
this Amendment.

         (d) This  Amendment  shall be a contract made under and governed by the
laws of the State of Illinois,  without  regard to conflict of laws  principles.
Whenever possible, each provision of this Amendment shall be interpreted in such
a manner as to be effective and valid under applicable law, but if any provision
of this  Amendment  shall be  prohibited  by or  invalid  under  such law,  such
provision shall be ineffective to the extent of such  prohibition or invalidity,
without invalidating the remainder of such provision or the remaining provisions
of this Amendment.

         (e) From  and  after  the  date of  execution  of this  Amendment,  any
reference to the Loan Agreement contained in any notice, request, certificate or
other instrument,  document or agreement executed concurrently with or after the
execution  and  delivery  of this  Amendment  shall be  deemed to  include  this
Amendment unless the context shall otherwise require.

         (f) Except as expressly set forth herein,  nothing in this Amendment is
intended  to or shall be deemed to have  amended  the Loan  Agreement,  which is
hereby reaffirmed in all respects.  Notwithstanding  anything  contained herein,
the terms of this  Amendment  are not  intended  to and do not serve to effect a
novation as to the Loan Agreement. The parties hereto expressly do not intend to
extinguish  the Loan  Agreement.  Instead,  it is the express  intention  of the
parties  hereto to reaffirm the  indebtedness  created under the Loan  Agreement
which is  evidenced  by the  notes  provided  for  therein  and  secured  by the
collateral referred to therein. The Loan Agreement,  as amended hereby, and each
of the other "Loan  Documents"  referred to in the Loan Agreement remain in full
force and effect and are hereby reaffirmed in all respects.

       [Balance of page intentionally left blank; signature page follows.]



<PAGE>


         IN WITNESS WHEREOF,  the parties have executed this Amendment as of the
date first set forth above.



                     MRS. FIELDS= ORIGINAL COOKIES, INC., a Delaware corporation


                                           By:/s/Larry A. Hodges
                                           Name:Larry A. Hodges
                                           Title:President/CEO




                                                           LASALLE NATIONAL BANK


                                           By:/s/Jon A. Levey
                                           Name:Jon A. Levey
                                           Title:Asst. Vice President


                                 REVOLVING NOTE




$3,000,000                                                      January 31, 1997


         FOR VALUE RECEIVED,  the undersigned,  MRS.  FIELDS' ORIGINAL  COOKIES,
INC., a Delaware corporation (the "Borrower"),  hereby unconditionally  promises
to pay to the order of LASALLE  NATIONAL  BANK, a national  banking  association
(the  "Bank"),  at the Bank's  offices  at 135 South  LaSalle  Street,  Chicago,
Illinois,  or at such other place as the Bank may from time to time designate in
writing,  on  December  31,  1997 and in lawful  money of the  United  States of
America and in immediately  available  funds, the principal sum of THREE MILLION
DOLLARS ($3,000,000),  or, if less, the aggregate unpaid principal amount of all
advances  made to the  Borrower by the Bank  pursuant to section 2.1 of the Loan
Agreement (as hereinafter defined).

         This  Revolving  Note is referred to in and is executed  and  delivered
pursuant to and evidences  obligations  of the Borrower  under that certain Loan
Agreement  dated as of January 31,  1997,  between the Borrower and the Bank (as
the same may be amended,  restated,  modified or supplemented and in effect from
time to time,  the "Loan  Agreement"),  to which  reference is hereby made for a
statement of the terms and conditions under which the Loans evidenced hereby are
made and are to be repaid and for a statement  of the Bank's  remedies  upon the
occurrence of an Event of Default as defined therein. Capitalized terms used but
not otherwise  defined  herein are used in this Revolving Note as defined in the
Loan Agreement.

         The Borrower further promises to pay interest on the outstanding unpaid
principal amount hereof from the date hereof until payment in full hereof at the
rate  from time to time  applicable  to the  Revolving  Loans as  determined  in
accordance  with the Loan  Agreement;  provided,  that upon the  occurrence  and
during the  continuance of an Event of Default,  the Borrower shall pay interest
on the outstanding  principal balance of this Revolving Note at the Default Rate
as determined in accordance with the Loan Agreement. Interest on each Prime Loan
shall be payable monthly in arrears on the last day of each month, commencing on
the last day of February,  1997, and at maturity hereof.  Interest on each LIBOR
Loan  hereunder  shall  be  payable  on the  last  day of  the  Interest  Period
applicable  thereto,  on the date of any principal  repayment of such LIBOR Loan
and at maturity  hereof,  as provided in the Loan  Agreement.  Interest shall be
calculated  on the  basis of a  360-day  year and  shall be paid for the  actual
number of days elapsed.



<PAGE>



                                                         -3-
         If a payment  hereunder  becomes  due and payable on a day other than a
Business  Day,  the due date  thereof  shall be extended to the next  succeeding
Business  Day  (except as  otherwise  set forth with  respect to LIBOR  Loans in
clause (ii) of the  definition of Interest  Period,  which provides that if such
extension  would cause the last day of such Interest Period to occur in the next
following  calendar month, then the last day of such Interest Period shall occur
on the  immediately  preceding  Business  Day),  and  interest  shall be payable
thereon during such extension at the applicable rate specified  above.  Payments
submitted to the Bank in funds not  immediately  available  shall not be applied
hereunder  until collected and amounts  outstanding  hereunder shall continue to
bear interest at the applicable  interest rate described in the Loan  Agreement.
Any  payment of  interest  hereon not paid when due shall,  at the option of the
Bank, be added to the principal  amount hereof and  thereafter  bear interest at
the applicable rate.

         In no contingency or event whatsoever shall interest charged hereunder,
however such interest may be characterized or computed,  exceed the highest rate
permissible  under any law which a court of competent  jurisdiction  shall, in a
final  determination,  deem  applicable  hereto.  In the event that such a court
determines  that the Bank has  received  interest  hereunder  in  excess  of the
highest  rate  applicable  hereto,  such excess  shall be applied or refunded in
accordance with the terms of the Loan Agreement.

         The Bank shall have the exclusive right to apply and to reapply any and
all payments  hereunder  against the Obligations of the Borrower in such manner,
consistent with the Loan Agreement, as the Bank deems advisable.

         The Borrower hereby waives demand,  presentment and protest, and notice
of demand, presentment,  protest and nonpayment. Except as otherwise provided in
the Loan  Agreement and the other Loan  Documents,  the Borrower also waives all
rights to notice  and  hearing  of any kind upon the  occurrence  of an Event of
Default  prior  to the  exercise  by the  Bank of its  right  to  repossess  the
Collateral  without  judicial  process  or to  replevy,  attach or levy upon the
Collateral without notice or hearing.

         No  obligation  of the Borrower  hereunder  shall be waived by the Bank
except in writing. No delay on the part of the Bank in the exercise of any right
or remedy shall operate as a waiver thereof,  and no single or partial  exercise
by the Bank of any right or remedy  shall  preclude  other or  further  exercise
thereof, or the exercise of any other right or remedy. No Event of Default shall
be waived by Bank except in writing.  No provision of this Revolving Note can be
amended,  modified,  terminated,  discharged or waived without the prior written
consent of the Bank.

         THIS  REVOLVING  NOTE  SHALL BE DEEMED  TO HAVE  BEEN MADE AT  CHICAGO,
ILLINOIS AND SHALL BE INTERPRETED  AND THE RIGHTS AND LIABILITIES OF THE PARTIES
HERETO  DETERMINED IN ACCORDANCE WITH THE INTERNAL LAWS (AS OPPOSED TO CONFLICTS
OF LAW  PROVISIONS)  AND DECISIONS OF THE STATE OF ILLINOIS.  WHENEVER  POSSIBLE
EACH  PROVISION OF THIS REVOLVING NOTE SHALL BE INTERPRETED IN SUCH MANNER AS TO
BE  EFFECTIVE  AND VALID UNDER  APPLICABLE  LAW,  BUT IF ANY  PROVISION  OF THIS
REVOLVING  NOTE SHALL BE  PROHIBITED BY OR INVALID  UNDER  APPLICABLE  LAW, SUCH
PROVISION  SHALL BE INEFFECTIVE TO THE EXTENT OF SUCH  PROHIBITION OR INVALIDITY
WITHOUT INVALIDATING THE REMAINDER OF SUCH PROVISION OR THE REMAINING PROVISIONS
OF THIS REVOLVING NOTE.

         Borrower  may not assign its  obligations  under  this  Revolving  Note
without the prior written  consent of the Bank.  Whenever in this Revolving Note
reference is made to the Bank or the Borrower, such reference shall be deemed to
include, as applicable,  reference to their respective  successors and permitted
assigns.  The  provisions of this Revolving Note shall be binding upon and shall
inure to the benefit of such  successors and permitted  assigns.  The Borrower's
successors and permitted assigns shall include,  without limitation, a receiver,
trustee or debtor in possession of or for the Borrower.


                                            MRS. FIELDS' ORIGINAL COOKIES, INC.,
                                                  a Delaware corporation



                                               By:/s/L. Tim Pierce
                                             Name:L. Tim Pierce
                                          Title:SVP and Chief Financial Officer





                                                                     5

                       AMENDMENT TO STOCK PLEDGE AGREEMENT


         This Amendment to Stock Pledge Agreement (this "Amendment") is dated as
of the 31st day of  January,  1997 and is by and  among  Mrs.  Fields'  Original
Cookies,  Inc., a Delaware corporation (with its successors,  the "Pledgor") and
The Bank of New York, as collateral  agent pursuant to that certain  Amended and
Restated  Collateral  Agency  Agreement of even date herewith  (the  "Collateral
Agent").

                              W I T N E S S E T H:

         WHEREAS,  the  parties  hereto are all of the  parties to that  certain
Stock Pledge Agreement dated as of September 18, 1996; and

         WHEREAS,  the parties  desire to amend the Stock  Pledge  Agreement  in
certain respects, as more fully set forth herein;

         NOW, THEREFORE, the parties hereto hereby agree as follows:

         1.  DEFINITIONS.  Capitalized  terms  used  in this  Amendment  and not
otherwise  defined  herein  are used with the  meanings  given such terms in the
Stock Pledge Agreement.

         2.  AMENDMENTS TO THE SECURITY AGREEMENT.

         (a) The following new  definitions are hereby added to Section 1 of the
Stock Pledge Agreement in their respective proper alphabetical places:

                  "Banks" means,  collectively,  LaSalle  National Bank and each
         other financial institution which hereafter becomes a party to the Loan
         Agreement or acquires an interest in the LaSalle Obligations.

                  "Collateral  Agency  Agreement" means that certain Amended and
         Restated  Collateral  Agency Agreement dated as of January 31, 1997, as
         the same may be  amended,  restated,  modified or  supplemented  and in
         effect from time to time.

                  "Event of Default"  means (a) while the Note Agreement and the
         Loan  Agreement  both remain in effect,  any "Event of Default" as such
         term is defined in the Note  Agreement  and any "Event of  Default"  as
         such term is  defined in the Loan  Agreement;  (b) at any time when the
         Note  Agreement  remains in effect but the Loan Agreement does not, any
         "Event of Default" as such term is defined in the Note  Agreement;  and
         (c) at any time when the Loan Agreement  remains in effect but the Note
         Agreement  does not,  any "Event of Default" as such term is defined in
         the Loan Agreement.

                  "LaSalle" means LaSalle National Bank.

                  "LaSalle Obligations" means the obligations of the Pledgor and
         its  Subsidiaries  under the Loan Agreement,  the LaSalle Notes and the
         other "Loan Documents" referred to in the Loan Agreement.

               "Lenders" means,  collectively,  the  "Lenders" as defined in the
                    Note Agreement and the Banks.

                  "Loan Agreement" means that certain Loan Agreement dated as of
         January 31, 1997  between the Pledgor and  LaSalle,  as the same may be
         amended, restated,  modified or supplemented and in effect from time to
         time.
<PAGE>

                  "Majority  Bank  Lenders"  means  the  holders  of at  least a
         majority in dollar amount of the aggregate  unpaid  principal amount of
         the LaSalle Obligations at the time outstanding.

                  "Majority  Note  Lenders"  means (i) for so long as any Senior
         Notes remain outstanding,  the Majority Chocamerican Senior Lenders and
         the  Majority  MFI  Lenders  (as each such term is  defined in the Note
         Agreement) and (ii) if none of the Senior Notes remain outstanding, the
         Majority  Senior  Subordinated  Lenders (as such term is defined in the
         Note Agreement).

               "NoteObligations"  means the "Obligations" as defined in the Note
                    Agreement.

                  "Notes" means,  collectively,  all promissory notes evidencing
any LaSalle Obligations or any Note Obligations.

               "Obligations" means,  collectively,  the LaSalle  Obligations and
                    the Note Obligations.

         (b) Section 7(a) of the Stock Pledge Agreement is hereby amended by the
addition  thereto at the end thereof after the words 'Note  Agreement' the words
"while it remains in effect, and the Loan Agreement while it remains in effect;"

         (c)  Section 8 of the Stock  Pledge  Agreement  is hereby  amended  and
restated in its entirety as follows:

                  (a) the Pledgor  shall have the right,  from time to time,  to
         vote and give  consents  with  respect  to the  Collateral  or any part
         thereof for all purposes not  inconsistent  with the provisions of this
         Stock  Pledge  Agreement,  the  other  Security  Documents  or the Note
         Agreement  or the Loan  Agreement;  provided,  however,  that except as
         permitted  by the Note  Agreement  (while it remains in effect) and the
         Loan Agreement (while it remains in effect), no vote shall be cast, and
         no consent shall be given or action taken,  which would have the effect
         of  impairing  the  position  or interest  of the  Collateral  Agent in
         respect  of  the   Collateral  or  authorizing  or  effecting  (i)  the
         dissolution or liquidation,  in whole or in part, of the Pledgor or any
         Issuer, (ii) the consolidation or merger of any of the Issuers with any
         other Person,  (iii) the sale,  disposition,  or  encumbrance of all or
         substantially  all the assets of the  Pledgor or any  Issuer,  (iv) any
         change in the  authorized  number of shares,  the stated capital or the
         authorized  share  capital of any of the Issuers or the issuance of any
         additional  shares of the stock of the Issuers,  provided that all such
         additional shares are pledged hereunder to the Collateral Agent, or (v)
         the alteration of the voting rights with respect to the stock of any of
         the Issuers; and

                  (b) the  Pledgor  shall be  entitled,  from  time to time,  to
         collect and receive for its own use all dividends and  distributions of
         cash or property  paid in respect of the  Pledged  Shares to the extent
         not in violation of the Note Agreement  (while it remains in effect) or
         the Loan Agreement  (while it remains in effect),  other than shares of
         stock of any Issuer and options,  warrants, calls or commitments of any
         character  whatsoever  relating  to  stock  of  any  Issuer;  provided,
         however,  that until actually paid, all rights to such dividends  shall
         remain subject to the lien created by this Stock Pledge Agreement.

         (d) Section  9(a) of the Stock Pledge  Agreement  is hereby  amended by
deleting the words "under the Note Agreement" in the third line thereof.

         (e) Section  9(f) of the Stock Pledge  Agreement is hereby  amended and
restated in its entirety as follows:

                  (f) If any Event of Default shall have occurred,  then so long
         as such Event of Default shall continue,  and whether or not any Lender
         exercises  any  available  right  to  declare  any  Note  or any  other
         Obligations  due and  payable or seeks or pursues  any other  relief or
         remedy  available to it under applicable law or under this Stock Pledge
         Agreement  or the Note  Agreement  or the Loan  Agreement,  the Pledgor
         shall cause all dividends and other  distributions on the Collateral to
         be paid directly to the Collateral Agent and retained by the Collateral
         Agent as part of the  Collateral,  subject  to the terms of this  Stock
         Pledge  Agreement,  and the  Collateral  Agent  shall have the right to
         exercise  all  voting,   consensual   and  other  powers  of  ownership
         pertaining to the Collateral.
<PAGE>

         (f)  Section  10 of the Stock  Pledge  Agreement  is hereby  amended by
deleting the reference to 'Section 4.2 of the Collateral  Agency  Agreement' and
substituting  therefor a reference  to  'Section  5.2 of the  Collateral  Agency
Agreement'.

         (g)  Section 12 of the Stock  Pledge  Agreement  is hereby  amended and
restated in its entirety as follows:

                  Section 12.  Assignment.  Lenders and the Collateral Agent may
         assign their respective interests in this Stock Pledge Agreement at any
         time in accordance with the terms of the Collateral  Agency  Agreement,
         the Note Agreement and the Loan Agreement, as applicable.

         (h) Section  14(a) of the Stock Pledge  Agreement is hereby  amended by
adding the words "or the Loan  Agreement"  in the second line thereof  following
the words 'the Note Agreement'.

         (i) Section  14(b) of the Stock Pledge  Agreement is hereby  amended by
adding the words "or the Loan Agreement" in the fifth line thereof following the
words 'the Note Agreement'.

         (j)  Section  15 of the Stock  Pledge  Agreement  is hereby  amended by
adding the words "or the Loan  Agreement"  in the  twenty  second  line  thereof
following the words 'and the Note Agreement'.
         (k)  Section 16 of the Stock  Pledge  Agreement  is hereby  amended and
restated in its entirety as follows:

                  Section 16.  Indemnification.  The Pledgor agrees to indemnify
         and hold  harmless the  Collateral  Agent and the Lenders as and to the
         extent provided in the Collateral Agency Agreement,  the Note Agreement
         and the Loan Agreement, as applicable.

         (l) Section  18(d) of the Stock Pledge  Agreement is hereby  amended by
deleting  the words 'the  Lenders'  in the last line  thereof  and  substituting
therefor the words "the Majority Bank Lenders, the Majority Note Lenders,".

         (m)  Section  20 of the Stock  Pledge  Agreement  is hereby  amended by
deleting the words  'Section  13.5 of the Note  Agreement or, in the case of the
Collateral Agent, in accordance with the provisions of Section 10.1 of' in lines
10, 11 and 12 thereof.

         (n)  Schedule  I of the Stock  Pledge  Agreement  is hereby  amended by
adding the  following:  "Mrs.  Fields'  Other  Names,  Inc." in the Stock Issuer
column,  "Common" in the Class of Stock  column,  "100" in the Total  Authorized
Shares  column,  "1" in the Total  Issued  Shares  column,  "1" in the Number of
Shares Pledged column, and "_____" in the Stock Certificate Numbers column.

         3.  MISCELLANEOUS.

         (a) Captions.  Section captions and headings used in this Amendment are
for convenience  only and are not part of and shall not affect the  construction
of this Amendment.

         (b) Governing  Law. This  Amendment  shall be a contract made under and
governed  by the laws of the State of New York,  without  regard to  conflict of
laws principles.  Whenever  possible,  each provision of this Amendment shall be
interpreted in such a manner as to be effective and valid under  applicable law,
but if any provision of this  Amendment  shall be prohibited by or invalid under
such law, such provision shall be ineffective to the extent of such  prohibition
or  invalidity,  without  invalidating  the  remainder of such  provision or the
remaining provisions of this Amendment.

         (c)  Counterparts.  This  Amendment  may be  executed  in  one or  more
counterparts,  each of which shall be deemed to be an original, but all of which
shall together constitute but one and the same document.

         (d)  Successors and Assigns.  This Amendment  shall be binding upon and
inure to the benefit of the parties hereto and their  respective  successors and
assigns.

         (e) References. From and after the date of execution of this Amendment,
any reference to the Stock Pledge  Agreement  contained in any notice,  request,
certificate or other  instrument,  document or agreement  executed  concurrently
with or after the  execution and delivery of this  Amendment  shall be deemed to
include this Amendment unless the context shall otherwise require.

         (f) Continued  Effectiveness.  The Stock Pledge  Agreement,  as amended
hereby,  remains  in full  force  and  effect  and is hereby  reaffirmed  in all
respects.

[Balance of page left intentionally blank; signature page follows.]


<PAGE>


         IN WITNESS  WHEREOF,  the parties have executed this Amendment to Stock
Pledge Agreement as of the date first set forth above.



                                    MRS. FIELDS' ORIGINAL COOKIES, INC.


                                    By:/s/L. Tim Pierce
                                    Name:L. Tim Pierce
                                    Title:SVP and CFO



                                    THE BANK OF NEW YORK, AS COLLATERAL AGENT


                                    By:/s/Timothy J. Shea
                                    Name:Timothy J. Shea
                                    Title:Assistant Treasurer

                              LASALLE NATIONAL BANK
                                       AND
                               CHOCAMERICAN, INC.
                   THE PRUDENTIAL INSURANCE COMPANY OF AMERICA
                     PRINCIPAL MUTUAL LIFE INSURANCE COMPANY
                          PRUCO LIFE INSURANCE COMPANY
                       CONTRARIAN CAPITAL ADVISORS, L.L.C.
                                MRS. FIELDS INC.
                                       and
                       MRS. FIELDS= HOLDING COMPANY, INC.
                    SUBORDINATION AND INTERCREDITOR AGREEMENT
                          Dated as of January 31, 1997

                                       Re:
                       Mrs. Fields= Original Cookies, Inc.







<PAGE>


                    SUBORDINATION AND INTERCREDITOR AGREEMENT


         THIS  SUBORDINATION AND INTERCREDITOR  AGREEMENT (this  AAgreement@) is
entered  into as of January 31, 1997 among  LASALLE  NATIONAL  BANK,  a national
banking association  (ALaSalle@),  and CHOCAMERICAN,  INC.(AChocamerican@),  THE
PRUDENTIAL  INSURANCE COMPANY OF AMERICA  (APrudential@),  PRINCIPAL MUTUAL LIFE
INSURANCE  COMPANY  (APrincipal@),   PRUCO  LIFE  INSURANCE  COMPANY  (APruco@),
CONTRARIAN CAPITAL ADVISORS, L.L.C. (AContrarian@),  MRS. FIELDS INC.(AMFI@) and
MRS.  FIELDS= HOLDING COMPANY,  INC.  (AHolding@);  collectively,  Chocamerican,
Prudential,  Principal,  Pruco, Contrarian, MFI and Holding, together with their
respective  successors and assigns,  are collectively  referred to herein as the
AJunior Lenders@) and any of them may be referred to as a AJunior Lender@.


                                    RECITALS:
         WHEREAS,   concurrently   with  the  execution  and  delivery  of  this
Agreement,  LaSalle is entering into that certain Loan Agreement dated as of the
date  hereof  (as  permitted  hereby  to  be  amended,  restated,   modified  or
supplemented and in effect from time to time, the ACredit  Agreement@) with MRS.
FIELDS=  ORIGINAL  COOKIES,  INC.,  a  Delaware  corporation  (the  ABorrower@),
pursuant to which LaSalle has established  certain credit  facilities  described
therein;



<PAGE>


         WHEREAS,  on September 18, 1996, the Junior  Lenders  entered into that
certain Senior Note and Senior Subordinated Note Agreement dated as of September
18,  1996  (as  amended  from  time to time,  the  ANote  Agreement@),  with the
Borrower,  pursuant to which the Borrower  issued and sold to the Junior Lenders
(I) $2,000,000  aggregate principal amount of its MFI Series 1 Senior Notes, due
1999 (as amended, restated,  modified or supplemented and in effect from time to
time, the AMFI Series 1 Notes@),  (ii) $3,000,000  aggregate principal amount of
its MFI  Series 2 Senior  Notes,  due 2001 (the  AMFI  Series 2  Notes@),  (iii)
$10,000,000  aggregate  principal  amount of its MFI Series 3 Senior Notes,  due
1999 (as amended, restated,  modified or supplemented and in effect from time to
time, the AMFI Series 3 Notes@),  (iv) $4,643,000  aggregate principal amount of
its MFI Series 4 Senior  Subordinated  Notes,  due 1999 (as  amended,  restated,
modified  or  supplemented  and in effect  from time to time,  the AMFI Series 4
Notes@),  (v) $_________ aggregate principal amount of its Chocamerican Series 1
Senior Notes due 1996 (as amended,  restated,  modified or  supplemented  and in
effect from time to time, the  AChocamerican  Series 1 Notes@),  (vi) $3,000,000
aggregate  principal amount of its  Chocamerican  Series 2 Senior Notes due 1999
(as amended, restated, modified or supplemented and in effect from time to time,
the AChocamerican Series 2 Notes@),  (vii) $3,000,000 aggregate principal amount
of its  Chocamerican  Series 3 Senior  Notes  due  2001 (as  amended,  restated,
modified  or  supplemented  and in effect from time to time,  the  AChocamerican
Series  3  Notes@),   (viii)  $21,000,000  aggregate  principal  amount  of  its
Chocamerican Series 4 Senior Notes due 1999 (as amended,  restated,  modified or
supplemented  and in  effect  from  time to  time,  the  AChocamerican  Series 4
Notes@),  (ix) $5,357,000  aggregate principal amount of its Chocamerican Series
5A  Senior  Subordinated  Notes  due 1999 (as  amended,  restated,  modified  or
supplemented  and in  effect  from  time to time,  the  AChocamerican  Series 5A
Notes@),  and (x)  $2,000,000  aggregate  principal  amount of its  Chocamerican
Series 5B Senior Subordinated Notes due 1999 (as amended, restated,  modified or
supplemented  and in  effect  from  time to time,  the  AChocamerican  Series 5B
Notes@)  (the MFI Series 1 Notes,  MFI Series 2 Notes,  MFI Series 3 Notes,  MFI
Series  4 Notes,  Chocamerican  Series  1  Notes,  Chocamerican  Series 2 Notes,
Chocamerican Series 3 Notes, Chocamerican Series 4 Notes, Chocamerican Series 5A
Notes and  Chocamerican  Series 5B Notes,  and all notes  which may be issued in
substitution  therefor or replacement  thereof,  being collectively  referred to
herein as the ASubordinated Notes@);

         WHEREAS,  Borrower  has secured its  obligations  to LaSalle  under the
Credit  Agreement  and its  obligations  to the  Junior  Lenders  under the Note
Agreement and related documents (collectively,  the AJunior Note Documents@), by
granting  to the  Collateral  Agent,  for the benefit of each of LaSalle and the
Junior  Lenders a security  interest in the personal  property of Borrower (such
interests being hereinafter collectively referred to as "Security Interests" and
individually as a "Security Interest");

               WHEREAS,  LaSalle and the Junior Lenders have determined to enter
into this Agreement to provide for certain  agreements  between  LaSalle and the
Junior Lenders with respect to their respective transactions with the Borrower;

         NOW,  THEREFORE,  in  consideration  of the foregoing  premises and for
other  good  and  valuable  consideration,   the  receipt  of  which  is  hereby
acknowledged, the parties hereto hereby agree as follows:

SECTION 1.               DEFINITIONS.

         Unless the context  otherwise  requires,  capitalized terms used herein
shall  have  the  meanings  assigned  thereto  in  the  Credit  Agreement  or as
hereinafter set forth, and such definitions shall be equally  applicable to both
the singular and plural forms of any of the terms so defined:

         ACollateral  Agency  Agreement@ means that certain Amended and Restated
Collateral Agency Agreement dated of even date herewith by and among the parties
to this  Agreement,  the Borrower and the Collateral  Agent,  as the same may be
amended, restated, modified or supplemented and in effect from time to time.

         ACollateral  Agent@  means The Bank of New York,  as  collateral  agent
appointed pursuant to the Collateral Agency Agreement,  and any successor entity
service as collateral agent thereunder from time to time.

         ADebtor Party@ shall mean the Borrower and any other Person which shall
be obligated to pay any amounts constituting Senior Indebtedness  Liabilities or
Subordinated Indebtedness Liabilities.



<PAGE>


         APermitted  Junior  Securities@ shall mean common stock of the Borrower
and other  securities  of the  Borrower  which are  subordinated  to the  Senior
Indebtedness  Liabilities  to at  least  the  same  extent  as the  Subordinated
Indebtedness Liabilities are subordinated to the Senior Indebtedness Liabilities
at the time when such securities are issued by the Borrower.

         APerson@  shall  mean an  individual,  partnership,  limited  liability
company, corporation,  trust or unincorporated organization, and a government or
agency or political subdivision thereof.

         ASenior Credit Agreement@ shall mean the Credit Agreement.

         ASenior Indebtedness  Covenant Default@ shall mean any Event of Default
other than a Senior Indebtedness Payment Default.

         ASenior Indebtedness  Documents@ shall mean,  collectively,  the Senior
Credit  Agreement,  the  Senior  Notes  and  the  Senior  Indebtedness  Security
Documents.

         ASenior  Indebtedness  Liabilities@ shall mean (a) the principal amount
of all  Indebtedness  of any  Debtor  Party  existing  under the  Senior  Credit
Agreement,  (b) premium,  if any, due and owing in respect of said Indebtedness,
(c) interest due and owing in respect of said Indebtedness  (including,  without
limitation,  any such interest  accruing  subsequent to the filing by or against
any Debtor Party of any  proceeding  brought under the  Bankruptcy  Act of 1978,
whether or not such interest is allowed as a claim pursuant to the provisions of
said Act), (d) all claims for indemnity payments under or pursuant to the Credit
Agreement,   (e)  all  other   claims  for  unpaid  fees,   reimbursements   and
out-of-pocket  expenses  incurred as a result of the  enforcement  of the Credit
Agreement and the Senior Indebtedness  Security  Documents;  and (f) all amounts
payable under any guaranties,  howsoever arising, by any Debtor Party of amounts
described  in clauses  (a)  through  (e),  above;  provided,  however,  that the
aggregate amount of the principal  included in Senior  Indebtedness  Liabilities
pursuant to clause (a) of this definition shall not at any time exceed an amount
equal to $3,000,000.

         ASenior  Indebtedness  Payment  Default@  shall mean any default by any
Debtor Party to make any payment or mandatory prepayment of principal,  premium,
if any,  interest or other  amounts due with respect to any Senior  Indebtedness
Liabilities.

         ASenior  Indebtedness  Security  Documents@  shall mean all agreements,
instruments or documents  pursuant to which any real or personal property and/or
interests  in property  owned by any Debtor  Party are or shall be  subjected to
Liens securing Senior Indebtedness Liabilities as amended, restated, modified or
supplemented and in effect from time to time.



<PAGE>


         ASubordinated  Indebtedness  Liabilities@  shall mean (a) the principal
amount of all  Indebtedness  of any  Debtor  Party  owing in respect of the Note
Agreement  or the  Subordinated  Notes,  (b)  premium,  if any, due and owing in
respect  of said  Indebtedness,  (c)  interest  due and owing in respect of said
Indebtedness  (including,   without  limitation,   any  such  interest  accruing
subsequent  to the  filing by or  against  any  Debtor  Party of any  proceeding
brought  under the  Bankruptcy  Act of 1978,  whether  or not such  interest  is
allowed as a claim  pursuant to the  provisions of such Act), (d) all claims for
indemnity  payments under or pursuant to the Note  Agreement,  the  Subordinated
Notes or any other Junior Note  Document,  (e) all other claims for unpaid fees,
reimbursements  and  expenses  from  time to time  owing to the  holders  of the
Subordinated Notes pursuant to the Note Agreement, the Subordinated Notes or any
other Junior Note Document,  and (f) all amounts  payable under any  guaranties,
howsoever  arising,  by any Debtor  Party of amounts  described  in clauses  (a)
through (e) above.

         ASenior Notes@ shall mean all  promissory  notes executed by any Debtor
Parties  evidencing  any  Senior  Indebtedness  Liabilities,  as the same may be
amended, restated, modified or supplemented and in effect from time to time.


SECTION 2.               SUBORDINATION OF SUBORDINATED INDEBTEDNESS LIABILITIES.

         The  Subordinated  Indebtedness  Liabilities  shall be subordinate  and
junior in right of  payment,  to the extent and in the  manner  hereinafter  set
forth,  to all Senior  Indebtedness  Liabilities,  whether  now  outstanding  or
hereafter incurred:

                        (a)  In  the  event  of  any  insolvency  or  bankruptcy
         proceedings,   and  any  receivership,   liquidation,   reorganization,
         arrangement  or other  similar  proceedings  in  connection  therewith,
         relative to any Debtor Party or to its  creditors,  as such,  or to its
         property,   and  in  the  event  of  any  proceedings,   for  voluntary
         liquidation,  dissolution  or other  winding-up  of any  Debtor  Party,
         whether or not involving insolvency or bankruptcy,  then the holders of
         Senior Indebtedness  Liabilities shall be entitled to receive from said
         Debtor  Party  payment in full of all Senior  Indebtedness  Liabilities
         owed thereby in cash or other property acceptable to the holders of the
         Senior Indebtedness  Liabilities (or to have such payment duly provided
         for in a manner satisfactory to the holders of said Senior Indebtedness
         Liabilities)  before  the  holders  of  the  Subordinated  Indebtedness
         Liabilities  shall be entitled to receive any payment  from said Debtor
         Party in  respect of the  Subordinated  Indebtedness  Liabilities  owed
         thereby  (other than payment made solely by  distribution  of Permitted
         Junior Securities),  and to that end the holders of Senior Indebtedness
         Liabilities  shall be entitled to receive  for  application  in payment
         thereof any payment or distribution  of any kind or character,  whether
         in  cash  or  property  or  Securities  (other  than  Permitted  Junior
         Securities),   which  may  be  payable  or   deliverable  in  any  such
         proceedings in respect of the Subordinated Indebtedness Liabilities.



<PAGE>


                        (b)  Upon  the  happening  of  any  Senior  Indebtedness
         Payment Default, then upon notice thereof by LaSalle to Borrower,  with
         a copy to each  other  party  to this  Agreement,  the  holders  of the
         Subordinated  Indebtedness Liabilities shall not be entitled to receive
         any  payment on account  thereof  (other  than  payment  made solely by
         distribution  of  Permitted  Junior   Securities)   during  the  period
         beginning on the date such Senior  Indebtedness  Payment  Default shall
         occur  and  ending  upon  the  earlier  of (1)  the  date  such  Senior
         Indebtedness  Payment Default has been waived in writing by the holders
         of the related Senior Indebtedness  Liabilities,  (2) the date on which
         notice that such Senior Indebtedness  Payment Default shall have ceased
         to exist is given by LaSalle to the Borrower, and (3) the date on which
         such Senior  Indebtedness  Payment Default has been cured or shall have
         ceased to exist.

                        (c)  Upon  the  happening  of  any  Senior  Indebtedness
         Covenant  Default,   the  holders  of  the  Subordinated   Indebtedness
         Liabilities  shall not be  entitled  to receive  any payment on account
         thereof  (other than payment made solely by  distribution  of Permitted
         Junior  Securities)  during the period  beginning on a Payment Blockage
         Commencement Date, as defined below, and ending upon the earlier of (1)
         the date such Senior  Indebtedness  Covenant Default has been waived in
         writing  by  LaSalle,  (2) the date on which  notice  that such  Senior
         Indebtedness  Covenant  Default  shall have ceased to exist is given by
         LaSalle  to the  Borrower,  and  (3)  the  date on  which  such  Senior
         Indebtedness  Covenant  Default  has been cured or has ceased to exist;
         provided,  however,  that (i) no more than three blockage periods under
         this  paragraph  (c)  shall  be in  effect  during  any  period  of 365
         consecutive days; (ii) blockage periods under this paragraph 2(c) shall
         not be in  effect  for more  than 120 days  during  any  period  of 365
         consecutive  days, and (iii) no facts or  circumstances  constituting a
         Senior  Indebtedness  Covenant Default existing on any Payment Blockage
         Commencement  Date may be used as a basis for any  subsequent  blockage
         period  unless  cured  or  waived  for a period  of at  least  ten (10)
         consecutive   days.  As  used  herein,   the  term  APayment   Blockage
         Commencement  Date@  shall mean the date on which  written  notice of a
         particular  Senior  Indebtedness  Covenant  Default  is  given  to  the
         Borrower, with a copy to each other party to this Agreement.

                        (d)  In  the  event  that  any  holder  of  Subordinated
         Indebtedness  Liabilities shall receive any cash or other assets of any
         Debtor  Party  (other than  Permitted  Junior  Securities),  whether by
         voluntary   action  of  such   Debtor   Party,   as  a  result  of  any
         administrative,  legal or equitable action, or otherwise,  in violation
         of the provisions of this Agreement or the Collateral  Agency Agreement
         (in any such case,  at the time of such  receipt),  then such holder of
         Subordinated  Indebtedness Liabilities will be deemed to have held such
         assets in trust for, and  immediately  upon receipt of written  request
         shall pay,  deliver and assign to, the Collateral Agent such assets for
         application in accordance with the Collateral Agency Agreement.



<PAGE>


                        (e) No holder of Subordinated  Indebtedness  Liabilities
         shall accelerate the Indebtedness  evidenced by the Subordinated  Notes
         or initiate or maintain any suit or other legal  proceeding  to enforce
         any  rights,   powers  or  remedies  under  the  Note  Agreement,   the
         Subordinated  Notes or any other  Junior Note  Document,  unless  prior
         thereto (1) a period of not less than five (5) days shall have  expired
         commencing  one  day  following  the  date  on  which  such  holder  of
         Subordinated  Indebtedness Liabilities shall have provided LaSalle with
         written  notice  specifying its intention to accelerate all or any part
         of the Subordinated  Indebtedness  Liabilities or to initiate such suit
         or other legal  proceeding  and the basis  giving rise to the  proposed
         acceleration  or initiation of such suit or other legal  proceeding and
         (2) no blockage  period  pursuant to  subsection  2(c) above is then in
         effect;  provided,  however,  that the  restrictions  contained in this
         paragraph  (e) shall not apply with  respect to any Debtor Party (I) to
         the  extent  necessary  to prevent  the  expiration  of any  applicable
         statute of  limitations  or similar  law, or (ii) upon the  earliest to
         occur of (x) the  commencement  by anyone not a holder of  Subordinated
         Indebtedness Liabilities of any insolvency,  bankruptcy,  receivership,
         liquidation or reorganization  proceedings or arrangements  relative to
         such Debtor Party,  (y) the  acceleration  of all or any portion of the
         Senior Indebtedness  Liabilities or (z) the initiation by any holder of
         Senior  Indebtedness  Liabilities of any suit,  action or proceeding to
         enforce  any  rights,  powers or  remedies of the holders of the Senior
         Indebtedness  Liabilities  with  respect  thereto,  including,  without
         limitation, under any Senior Indebtedness Documents.


SECTION 3.               RELATIVE RIGHTS.

         No right of any  present or future  holder of any  Senior  Indebtedness
Liabilities of the Debtor Parties to enforce  subordination  as herein  provided
shall at any time or in any way be  prejudiced or impaired by any failure to act
on the part of any Debtor  Party,  or by any  noncompliance  by any Debtor Party
with the terms,  provisions  and covenants of the Note Agreement or other Junior
Note  Document,  regardless  of any  knowledge  thereof  that any such holder of
Senior  Indebtedness  Liabilities  may have or be otherwise  charged  with.  The
provisions  hereof are solely for the purpose of defining the relative rights of
the holders of Senior Indebtedness  Liabilities on the one hand, and the holders
of the  Subordinated  Indebtedness  Liabilities  on the other hand,  and nothing
herein  shall  impair,  as  between  any  Debtor  Party and the  holders  of the
Subordinated Indebtedness Liabilities, the obligation of any Debtor Party, which
is  unconditional  and  absolute,  to  pay to the  holders  of the  Subordinated
Indebtedness  Liabilities the entire amount thereof in accordance with the terms
of the  Subordinated  Notes,  the  Note  Agreement  and the  other  Junior  Note
Documents,  nor,  except for the  provisions  contained  in Section 2(e) hereof,
shall  anything  herein  prevent  the  holder of any  Subordinated  Indebtedness
Liabilities from exercising all remedies  otherwise  permitted by applicable law
or under the Note  Agreement,  the  Subordinated  Notes or the other Junior Note
Documents upon default under the Note Agreement,  the Subordinated  Notes or the
other Junior Note Documents, subject to the rights, if any, of holders of Senior
Indebtedness Liabilities as herein provided.


SECTION 4.               SUBROGATION.



<PAGE>


         Upon payment in full of the Senior Indebtedness  Liabilities in cash or
other property acceptable to the holders of the Senior Indebtedness Liabilities,
the holders of the Subordinated  Indebtedness Liabilities shall be subrogated to
the  rights of the  holders of the Senior  Indebtedness  Liabilities  to receive
payments or  distributions of assets of the Debtor Parties made on or in respect
of Senior Indebtedness  Liabilities until all amounts constituting  Subordinated
Indebtedness  Liabilities  and all other  amounts  payable to the holders of the
Subordinated  Indebtedness  Liabilities  shall  be paid in  full,  and,  for the
purposes of such subrogation,  no payments to the holders of Senior Indebtedness
Liabilities of any cash, property,  stock or obligations to which the holders of
the  Subordinated  Indebtedness  Liabilities  would (but for this  Agreement) be
entitled shall, as between the Debtor Parties,  their creditors  (other than the
holders of Senior Indebtedness  Liabilities) and the holders of the Subordinated
Indebtedness Liabilities,  be deemed to be a payment by the Debtor Parties to or
on account of Senior Indebtedness Liabilities.


SECTION 5.               PROOFS OF CLAIM, ETC.

         In the event of any of the  proceedings  referred  to in  Section  2(a)
above, if any holder of Subordinated  Indebtedness Liabilities has not filed any
claim,  proof of claim or other  instrument  of similar  character  necessary to
enforce the  obligations  of the Debtor  Parties in respect of the  Subordinated
Indebtedness  Liabilities held by such holder within thirty (30) days before the
expiration  of the time to file the same,  then and in such  event,  but only in
such event,  any holder of the Senior  Indebtedness  Liabilities may notify such
holder in the  manner  provided  in  Section 8 hereof of such fact and that such
holder of the Senior  Indebtedness  Liabilities  shall, if such claim,  proof of
claim or other instrument of similar character is not so filed by such holder of
Subordinated  Indebtedness  Liabilities  at least  fifteen  (15) days before the
expiration of the time to file the same, as an attorney-in-fact  for such holder
of Subordinated Indebtedness Liabilities, file any claim, proof of claim or such
other  instrument of similar  character on behalf of such holder of Subordinated
Indebtedness  Liabilities.  At any time  within  fifteen  (15) days prior to the
expiration of the time to file such claim,  proof of claim or other  instrument,
if such holder of  Subordinated  Indebtedness  Liabilities  has not so filed the
same,   such   holder  of  the  Senior   Indebtedness   Liabilities   then,   as
attorney-in-fact for such holder of Subordinated Indebtedness Liabilities,  may,
at its sole expense,  file such claim,  proof of claim or other  instrument  and
such  holder  of  Subordinated  Indebtedness   Liabilities,   by  such  holder=s
acceptance  of such  holder=s  Subordinated  Notes,  appoints such holder of the
Senior  Indebtedness  Liabilities  as an  attorney-in-fact  for such  holder  of
Subordinated Indebtedness  Liabilities,  to so file any claim, proof of claim or
such other instrument of similar character.



<PAGE>


         In the event that any holder of Subordinated  Indebtedness  Liabilities
has failed to vote any claim thereof in connection with any proceedings referred
to in  subparagraph  (a) above within thirty (30) days before the  expiration of
the time to vote said claim, then and in such event, but only in such event, any
holder of the Senior  Indebtedness  Liabilities  may notify  such  holder in the
manner  provided  in  Section 8 hereof of such fact and that such  holder of the
Senior  Indebtedness  Liabilities shall request that such holder of Subordinated
Indebtedness  Liabilities  vote said claim at least fifteen (15) days before the
expiration  of the time to do so. At any time within  fifteen (15) days prior to
the  expiration of the time to vote such claim,  if such holder of  Subordinated
Indebtedness  Liabilities  has  not  so  voted  the  same,  such  holder  of the
Subordinated  Indebtedness Liabilities shall, at the sole expense of such holder
of the Senior  Indebtedness  Liabilities,  execute,  verify and deliver any such
instruments which any holder of Senior Indebtedness  Liabilities may at any time
require in order to cause said holder of Subordinated  Indebtedness  Liabilities
to vote said claim.

         If such holder of Subordinated  Indebtedness Liabilities does not elect
to so enforce such  obligations of the Debtor  Parties,  then and in such event,
but only in such event, such holder of the Senior Indebtedness Liabilities,  may
thereafter  request,  and such holder of Subordinated  Indebtedness  Liabilities
shall,  at  the  sole  expense  of  such  holder  of  the  Senior   Indebtedness
Liabilities,  execute, verify and deliver, any such instruments which any holder
of Senior Indebtedness Liabilities may at any time require in order to prove and
realize upon any rights or claims  pertaining to the  Subordinated  Indebtedness
Liabilities  and to effectuate the full benefit of the  subordination  contained
herein,  in  any  such  case  at the  expense  of  such  holder  of  the  Senior
Indebtedness Liabilities.


SECTION 6.               JUNIOR LENDERS' CONSENT TO LASALLE SECURITY INTERESTS.

         Junior Lenders hereby consent to the Security  Interests granted by the
Borrower to LaSalle in the Credit  Agreement  and the other Senior  Indebtedness
Security  Documents,  and  waive  any  default  under  the Note  Agreement,  the
Subordinated Notes and any other Junior Note Document that would otherwise occur
as a result thereof.



SECTION 7.               COLLATERAL ISSUES.

               (a) Notice and Cure Rights. LaSalle agrees that it shall not, nor
will it cause the Collateral Agent to, dispose of or otherwise exercise remedies
in respect of any Collateral, unless prior thereto:

                      (1) a period of not less than fifteen (15) days shall have
                  expired commencing one day following the date on which LaSalle
                  shall have  provided the Junior  Lenders  with written  notice
                  specifying  LaSalle's  intent to take or cause the  Collateral
                  Agent  to take  such  action  and  the  basis  for the  Senior
                  Indebtedness  Payment Default or Senior Indebtedness  Covenant
                  Default giving rise to the proposed action; and

                      (2) at the end of such fifteen (15) day period, the Junior
                  Lenders  shall not have  exercised  their right,  set forth in
                  subsection  7(b) below,  to purchase  the Senior  Indebtedness
                  Liabilities  and such Senior  Indebtedness  Payment Default or
                  Senior Indebtedness Covenant Default remains uncured;



<PAGE>


provided,  however,  that, so long as no disposition of Collateral occurs during
such fifteen (15) day period,  this sentence  shall not be deemed to prevent (i)
the mere filing of an action to foreclose  upon  Collateral in order to commence
the running of time during which any answer of any Debtor Party  thereto must be
filed, or (ii) the mere giving of a notice of intent to dispose of Collateral at
a sale  under the UCC to be held  after the  running  of such  fifteen  (15) day
period;  and provided further that the  restrictions  contained in this sentence
shall not apply with respect to any Debtor Party (x) to the extent  necessary to
prevent the expiration of any applicable  statute of limitations or similar law,
or (y) after the  commencement  relative to such Debtor Party of any proceedings
described in Section 2(a).

               (b) Right to Purchase Senior  Indebtedness  Liabilities.  LaSalle
agrees that the Junior Lenders, or any of them, shall have the right to purchase
the Senior  Indebtedness  Liabilities  from LaSalle upon LaSalle's giving of the
notice  described in subsection  7(a)(1) above or upon  LaSalle's  determination
that a proposed amendment, modification or supplement to any of the Subordinated
Indebtedness  Documents shall not be permitted  pursuant to the terms of section
11.3 of the Senior  Credit  Agreement.  Such right shall be  exercisable  by the
Junior  Lenders,  or any of them,  by giving  written  notice to LaSalle  (which
notice shall be given within fifteen (15) days after the date upon which LaSalle
shall have provided such notice to the Junior Lenders under  subsection  7(a)(1)
above or of its  determination  pursuant to section  11.3 or section 11.4 of the
Senior Credit Agreement (the "Exercise Notice").  To be effective,  the Exercise
Notice must state that the parties issuing the same are exercising the rights of
the Junior Lenders to purchase the Senior Indebtedness Liabilities, must specify
the  closing  date for the  purchase  (which date shall be not later than twenty
days from the date upon which LaSalle gave the notice described in the preceding
sentence) and must state that 100% of the Senior  Indebtedness  Liabilities will
be  purchased  for a  purchase  price  equal to the  aggregate  amount of Senior
Indebtedness  Liabilities  as of the date of  closing of such  purchase.  In the
event that the Exercise  Notice is given by less than all of the Junior Lenders,
the  purchasing  Junior  Lenders  shall be those Junior  Lenders  which elect to
participate in such purchase,  and the allocation of purchase interests shall be
as agreed among such purchasing Junior Lenders; provided that each Junior Lender
shall have the right to  participate in such purchase in an amount equal to such
Junior Lender's pro rata share of the Subordinated Indebtedness Liabilities then
outstanding.



<PAGE>


                  Upon receipt of the Exercise  Notice,  LaSalle shall  promptly
notify the  Junior  Lenders of the  purchase  price for the Senior  Indebtedness
Liabilities in reasonable detail. At the closing of the such purchase (which may
be in person or by exchange of documents through  courier),  LaSalle will assign
to the purchasing Junior Lenders, and the purchasing Junior Lenders shall assume
from LaSalle, the Senior Indebtedness Liabilities under a written assignment and
assumption  agreement in form and substance  reasonably  satisfactory to LaSalle
and such  purchasing  Junior  Lenders,  except  that  LaSalle  shall  make  such
assignment  on a  non-recourse  basis  and  without  warranty  except  as to due
authorization  and execution of the documents and as to LaSalle  having good and
unencumbered  title thereto.  Concurrently with execution of such assignment and
assumption,  (1) the purchasing  Junior Lenders shall deliver the purchase price
to LaSalle by wire  transfer of  immediately  available  funds or other  payment
means acceptable to LaSalle;  (2) LaSalle will deliver to such purchasing Junior
Lenders the originals of any promissory  notes or other  instruments  evidencing
any of the  Senior  Indebtedness  Liabilities,  duly  endorsed  by  LaSalle on a
non-recourse  basis  except  as to such  due  authorization  and  execution  and
LaSalle's  unencumbered title thereto;  and (3) LaSalle will execute and deliver
to the  purchasing  Junior  Lenders,  also on a non-recourse  basis,  such other
agreements  and  instruments  of assignment as are necessary or  appropriate  or
reasonably  requested  by the  purchasing  Junior  Lenders  to  transfer  to the
purchasing  Junior Lenders all of LaSalle's right,  title and interest in and to
the Senior Indebtedness Liabilities.

                  In the event that one or more of the Junior  Lenders  exercise
the right to  purchase  the Senior  Indebtedness  Liabilities  pursuant  to this
subsection 7(b) by giving an Exercise Notice but the purchase  pursuant  thereto
shall not be closed on or before  the date  which is twenty  days after the date
upon which  LaSalle  provided  its notice  under  subsection  7(a)(1)  hereof or
section  11.3 of the  Senior  Credit  Agreement,  as  applicable,  such right to
purchase in favor of the Junior Lenders shall  thereupon  terminate and be of no
further force or effect.  The  foregoing  sentence  shall be without  prejudice,
however,  to the Junior Lenders' rights in respect of (I) any subsequent  giving
by LaSalle of a Notice under subsection  7(a)(I) hereof,  or (ii) any subsequent
proposed amendment,  modification or supplement to the Subordinated Indebtedness
Documents which LaSalle determines not to permit pursuant to section 11.3 of the
Senior Credit Agreement.

               (c) Receipt of Moneys.  Each Junior  Lender agrees that should it
receive any moneys from the sale, liquidation,  casualty or other disposition of
any  Collateral  at any time  when an  Event of  Default  exists  other  than in
accordance with the Collateral Agency Agreement,  it will (unless then otherwise
restricted  by law) hold the same in trust for and  promptly  pay over the same,
upon demand,  to the Collateral  Agent for  application  in accordance  with the
Collateral Agency Agreement.

               (d) Provisions  Concerning  Insurance.  Each Junior Lender agrees
with LaSalle and LaSalle  agrees with the Junior  Lenders that the other and the
Collateral  Agent shall be entitled  to obtain  loss payee  endorsements  and/or
additional  insured status with respect to any and all policies of insurance now
or thereafter  obtained by the Borrower  insuring  casualty or other loss to any
property of Borrower  and,  in  connection  therewith,  to file  claims,  settle
disputes,  make  adjustments  and take any and all other actions  otherwise then
permitted  to each  party  hereto  in  regard  thereto  which it may  then  deem
advisable with respect to its collateral; provided that all proceeds of casualty
insurance with respect to the Collateral shall be applied in accordance with the
Collateral Agency Agreement..


 SECTION 8.           NOTICES.



<PAGE>


                  (a) Notices of Default. Each of LaSalle and the Junior Lenders
agrees  to  give  to  the  other  copies  of any  written  notices  of  default,
termination,  demand,  acceleration,  foreclosure,  exercise of remedies and any
other written notice which is of a like nature,  including,  without limitation,
any of such  which may be given  under or  pursuant  to the terms of the  Credit
Agreement or the Junior Note Documents,  either concurrently with, or as soon as
practicable  after,  the giving of any such notice to Borrower  (any such notice
being hereinafter referred to as a "Notice of Default");

              (b) All  communications  provided  for herein shall be in writing,
delivered or mailed  prepaid by  registered  or certified  mail or overnight air
courier,  or by  facsimile  communication  (with a copy  sent on the same day by
overnight  air  courier)  at the  addresses  set forth  below,  or to such other
address as such person may  designate to the other persons named below by notice
given in accordance with this Section:

              If to LaSalle:                     LaSalle National Bank
                                                 135 South LaSalle Street
                                                 Chicago, Illinois  60603
                                                 Attn: Jonathan A. Levey
                                                 Telecopy: (312) 904-5483
                                                 Confirmation: (312) 904-7641

              If to Chocamerican:                Chocamerican, Inc.
                                                 1105 North Market Street
                                                 Suite 1300
                                                 Wilmington, Delaware  19801
                                                 Attn: Francois de Carbonnel
                                                 Fax:  (216) 883-7980

              If to Prudential:     The Prudential Insurance Company of America
                                   c/o Prudential Financial Restructuring Group
                                                 Four Gateway Center
                                                 100 Mulberry Street
                                                 Newark, New Jersey  07102-4069
                                                 Attn:  Managing Director
                                                 Telephone:  (201) 802-7500
                                                 Fax:  (201) 802-7045

              If to Principal:          Investment Securities Department
                                                 The Principal Financial Group
                                                 711 High Street
                                                 Attn: Mark P. Denkinger
                                                 Telecopy: (515) 248-2490
                                                 Confirmation: (515) 248-8016



<PAGE>


              If to Pruco:                       Pruco Life Insurance Company
                                    c/o Prudential Financial Restructuring Group
                                                 Four Gateway Center
                                                 100 Mulberry Street
                                                 Newark, New Jersey  07102-4069
                                                 Attn:  Managing Director
                                                 Telephone:  (201) 802-7500
                                                 Fax:  (201) 802-7045

              If to Contrarian:   Contrarian Capital Advisors, L.L.C., as agent
                                              411 West Putnam Avenue, Suite 225
                                              Greenwich, Connecticut  06830
                                              Attn: Janice Stanton
                                              Telecopy: (203) 862-8204
                                              Confirmation: (203) 629-1977

              If to MFI:                        Mrs. Fields Inc.
                                                462 West Bearcat Drive
                                                Salt Lake City, Utah  84115
                                                Attn: Larry A. Hodges, President
                                                Telephone:  (801) 463-2200
                                                Fax:  (801) 463-2183

              If to Holding:                  Mrs. Fields= Holding Company, Inc.
                                              c/o Capricorn Investors II, L.P.
                                              30 East Elm Street
                                              Greenwich, Connecticut 06830
                                              Attn: Herbert S. Winokur, Jr.
                                              Telephone: (203) 861-6600
                                              Fax: (203) 861-6671

               If   to  Borrower:   Mrs.  Fields'  Original  Cookies,  Inc.  c/o
                    Capricorn  Investors II, L.P. 30 East Elm Street  Greenwich,
                    Connecticut 06830 Attn:  Herbert S. Winokur,  Jr. Telephone:
                    (203) 861-6600 Fax: (203) 861-6671

SECTION 9.               MODIFICATIONS TO SENIOR INDEBTEDNESS DOCUMENTS.



<PAGE>


The holders of the Senior Indebtedness Liabilities may at any time and from time
to time without the consent of or notice to any Junior  Lenders or other holders
of Subordinated  Indebtedness  Liabilities,  without incurring  liability to any
Junior  Lender or other  holder of  Subordinated  Indebtedness  Liabilities  and
without impairing or releasing the obligations of any Junior Lender or holder of
Subordinated  Indebtedness  Liabilities under this Agreement amend or modify the
Senior  Indebtedness  Documents;  provided  that any such  action  shall not (I)
increase the aggregate  principal amount of loans made to the Borrower in excess
of $3,000,000;  (ii) extend the final  maturity date of the Senior  Indebtedness
Liabilities  beyond  December 31,  1997;  or (iii)  increase  the interest  rate
payable on any of the Senior  Indebtedness  Liabilities  (excluding any increase
provided  for in the  Senior  Indebtedness  Documents  as in  effect on the date
hereof and constituting a default rate of interest).


SECTION 10.              CHANGES TO JUNIOR NOTE DOCUMENTS.

         Until the  Senior  Indebtedness  Liabilities  have been paid in full in
cash or other  property  acceptable  to the  holders of the Senior  Indebtedness
Liabilities and notwithstanding anything contained in the Junior Note Documents,
the Junior Lenders shall not,  without the prior written  consent of the holders
of the Senior Indebtedness Liabilities, agree to any amendment,  modification or
supplement  to the Junior Note  Documents  in  violation  of Section 11.3 of the
Senior Credit Agreement as in effect on the date hereof.


Section 11.

Sale or Transfer of  Subordinated  Indebtedness  Liabilities.  No Junior  Lender
shall sell, assign,  pledge, dispose of or otherwise transfer all or any portion
of the Subordinated Notes or the other Subordinated Indebtedness Liabilities (a)
without  giving prior written  notice of such action to LaSalle,  and (b) unless
prior to the  consummation  of any such action,  the  transferee  thereof  shall
execute  and  deliver  to  LaSalle a written  acknowledgment  providing  for the
continued  subordination of such  Subordinated  Indebtedness  Liabilities on the
terms provided herein and confirming the continued  effectiveness  of all of the
rights of the holders of the Senior Indebtedness  Liabilities arising under this
Agreement and the Collateral Agency Agreement,  in form and substance reasonably
satisfactory to LaSalle.  Notwithstanding  the failure to execute or deliver any
such acknowledgment,  the subordination  effected hereby shall survive any sale,
assignment,  pledge,  disposition or other transfer of all or any portion of the
Subordinated Indebtedness Liabilities,  and the terms of this Agreement shall be
binding upon the successors and assigns of each Junior Lender.


SECTION 12.              LEGENDS.

         Until the Senior  Indebtedness  Liabilities are paid in full in cash or
other property acceptable to the holders of the Senior Indebtedness Liabilities,
Junior Lenders each agree that either (a) each  Subordinated  Note shall contain
in a conspicuous manner the following legend:



<PAGE>


"Payment                     of the obligation represented by this instrument is
                             subordinate to the Senior Indebtedness  Liabilities
                             pursuant  to,  and is  subject  to,  the terms of a
                             Subordination and Intercreditor Agreement, dated as
                             of January 31, 1997,  among LaSalle  National Bank,
                             Chocamerican,   Inc.,  The   Prudential   Insurance
                             Company of America, Principal Mutual Life Insurance
                             Company,  Pruco Life Insurance Company,  Contrarian
                             Capital Advisors, L.L.C., Mrs. Fields Inc. and Mrs.
                             Fields= Holding Company, Inc."

or (b) the Junior Lenders will affirmatively  notify any prospective  assignees,
purchasers or transferees of any  Subordinated  Indebtedness  Liabilities of the
existence and import of this Agreement prior to any proposed assignment, sale or
transfer of any Subordinated Indebtedness Liabilities.


SECTION 13.              REPRESENTATIONS AND WARRANTIES OF JUNIOR LENDERS.

                             (a)  Each  Junior  Lender  hereby   represents  and
warrants to LaSalle that such Junior Lender has full power
and  authority to enter into,  execute,  deliver and carry out the terms of this
Agreement, all of which have been duly authorized by all requisite action on its
part,  and that this  Agreement  has been duly  executed and delivered by it and
constitutes its valid and binding obligation, enforceable in accordance with its
terms,  except as such  enforceability may be limited by applicable  bankruptcy,
insolvency, reorganization, moratorium or similar laws affecting the enforcement
of creditors' rights generally and by equitable principles.

                             (b) LaSalle hereby  represents and warrants to each
Junior Lender party hereto that LaSalle has full power
and  authority to enter into,  execute,  deliver and carry out the terms of this
Agreement,  all of which have been duly  authorized by all  requisite  action on
LaSalle's  part, and that this Agreement has been duly executed and delivered by
LaSalle  and  constitutes  its  valid and  binding  obligation,  enforceable  in
accordance  with its  terms,  except as such  enforceability  may be  limited by
applicable bankruptcy,  insolvency,  reorganization,  moratorium or similar laws
affecting  the  enforcement  of  creditors'  rights  generally  and by equitable
principles.


SECTION 14.              CONTINUED EFFECTIVENESS OF THIS AGREEMENT.



<PAGE>


         The terms of this Agreement, the subordination effected hereby, and the
rights  and  the  obligations  of  holders  of  the  Subordinated   Indebtedness
Liabilities and the Senior Indebtedness Liabilities arising hereunder, shall not
be  affected,  modified  or  impaired in any manner or to any extent by: (a) any
amendment or modification of or supplement to the Senior Credit  Agreement,  any
of the other Senior  Indebtedness  Documents or any of the Junior Note Documents
permitted  hereby;  (b) the validity or enforceability of any of such documents;
or (c) any exercise or  non-exercise  of any right,  power or remedy under or in
respect of the Senior Indebtedness Liabilities or the Subordinated  Indebtedness
Liabilities  or any of the  instruments  or documents  referred to in clause (a)
above.  Each Junior  Lender  hereby  acknowledges  that the  provisions  of this
Agreement  are  intended  to be  enforceable  at all times,  whether  before the
commencement  of, after the  commencement  of, in connection with or premised on
the occurrence of any proceeding described in Section 2(a) hereof.


SECTION 15.              EXCLUSIVE INTERCREDITOR PROVISIONS.

         As between the holders of the Subordinated Indebtedness Liabilities and
the  holders of the  Senior  Indebtedness  Liabilities,  this  Agreement,  taken
together with the Collateral  Agency  Agreement,  constitute the whole agreement
among the parties.


SECTION 16.              AMENDMENTS AND MODIFICATIONS.

         This Agreement may be amended and/or  modified only by an instrument in
writing signed by each of the parties hereto.  No such amendment or modification
shall extend to or affect any  obligation  not expressly  amended or modified or
impair any right consequent thereon.


SECTION 17.              SEVERABILITY.

         In case any one or more of the  provisions  contained in this Agreement
shall be  invalid,  illegal  or  unenforceable  in any  respect,  the  validity,
legality and enforceability of the remaining  provisions  contained herein shall
not in any way be affected or impaired thereby.


SECTION 18.              SUCCESSORS AND ASSIGNS.

         This  Agreement  shall  be  binding  upon  each  party  hereto  and its
respective  successors and assigns and shall inure to the benefit of the parties
hereto and their respective successors and assigns.


SECTION 19.              CHOICE OF LAW.

         This  Agreement,  and any instrument or agreement  required  hereunder,
shall be  governed  by and  construed  in  accordance  with New York law without
regard to principles of conflicts of laws.


SECTION 20.              COUNTERPARTS.

         This Agreement,  and any  modifications  or amendments  hereto,  may be
executed  in any  number of  counterparts,  each of which when so  executed  and
delivered  shall be  deemed to be an  original  for all  purposes,  but all such
counterparts shall constitute but one and the same instrument.





         [Balance of page intentionally left blank; signature pages follow.]



<PAGE>




          IN WITNESS  WHEREOF,  each of the  parties  hereto  have  caused  this
     Agreement to be executed by an authorized officer on this ____
day of January, 1997.


                                            LASALLE NATIONAL BANK



                                            By:/s/Jon A. Levey
                                          Name:Jon A. Levey
                                          Its:Asst. Vice President


                                            CHOCAMERICAN, INC.


                                           By:/s/Francois E. de Carbonnel
                                         Name:Francois E. de Carbonnel
                                          Its:


                                            THE PRUDENTIAL INSURANCE
                                            COMPANY OF AMERICA

                                          By:/s/Paul L. Meirin
                                          Name:Paul L. Meirin
                                          Its:Vice President


                                         PRINCIPAL MUTUAL LIFE INSURANCE COMPANY


                                               By:/s/John D. Gleavenger
                                             Name:John D. Gleavenger
                                             Its:Counsel






<PAGE>


                                               PRUCO LIFE INSURANCE COMPANY


                                               By:/s/Paul L. Meirin
                                             Name:Paul L. Meirin
                                             Its:Asst. Vice President


                                          CONTRARIAN CAPITAL ADVISERS, L.L.C.,
                                        As Agent for the Entities Listed Below:
                                                         OPPENHEIMER & CO., INC.
                                              OPPENHEIMER HORIZON PARTNERS, L.P.
                                OPPENHEIMER INSTITUTIONAL HORIZON PARTNERS, L.P.
                                   OPPENHEIMER INSTITIONAL HORIZON FUND II, L.P.
                                                                     THE & TRUST

                                               By
                                                  Its


                                               MRS. FIELDS INC.

                                           By:/s/Herbert S. Winokur
                                          Name:Herbert S. Winokur
                                           Its:President


                                             MRS. FIELDS' HOLDING COMPAY, INC.

                                             By:/s/Herbert S.Winokur
                                            Name:Herbert S. Winokur
                                             Its:President


<PAGE>



         The undersigned  hereby  acknowledges and agrees to the above Agreement
as of the date first aforesaid.


                                             MRS. FIELDS' ORIGINAL COOKIES, INC.


                                               By:/s/L. Tim Pierce
                                              Name:L. Tim Pierce
                                               Its:SVP and CFO



                                                         

                    AMENDMENT TO TRADEMARK SECURITY AGREEMENT

         This Amendment to Trademark  Security  Agreement (this  "Amendment") is
dated as of the 31st day of  January,  1997  and is by and  among  Mrs.  Fields'
Original Cookies, Inc., a Delaware corporation (with its successors,  the "Store
Company"),  Mrs. Fields Cookies Australia,  a Utah corporation,  Fairfield Foods
Inc., a New Jersey  corporation,  Mrs.  Fields'  Other  Names,  Inc., a Delaware
corporation (each  individually,  a "Grantor" and collectively,  the "Grantors")
and The Bank of New York, as collateral  agent pursuant to that certain  Amended
and Restated  Collateral Agency Agreement of even date herewith (the "Collateral
Agent").

                              W I T N E S S E T H:

         WHEREAS,  the  parties  hereto are all of the  parties to that  certain
Security  Agreement,  dated as of September 18, 1996, as amended by that certain
Amendment  to  Security  Agreement  of even  date  herewith,  and  that  certain
Trademark Security Agreement (other than Mrs. Fields' Other Names,  Inc.), dated
as of September 18, 1996 and recorded in the U.S. Patent and Trademark Office on
October 15, 1996 at Reel 1515, Frame 0428; and

         WHEREAS,  the parties  are  entering  into that  certain  Amendment  to
Security  Agreement  of even  date  herewith  pursuant  to which  such  Security
Agreement is being amended in certain  respects  and, in  connection  therewith,
also desire to amend such Trademark Security  Agreement in certain respects,  as
more fully set forth herein;

         NOW, THEREFORE, the parties hereto hereby agree as follows:

         1.  AMENDMENTS.

         (a) Mrs.  Fields'  Other  Names,  Inc.  is  hereby  made a party to the
Trademark  Security  Agreement and hereby grants,  with respect to the assets of
Mrs. Fields' Other Names, Inc., the security interests  contemplated therein, as
amended herein, in favor of the Collateral Agent.

         (b) The  definition of  "Agreement"  set forth in the first line of the
Trademark  Security  Agreement is hereby amended to mean such Trademark Security
Agreement as amended by this  Amendment to Trademark  Security  Agreement and as
the same may be further  amended,  restated,  modified  or  supplemented  and in
effect from time to time.

         (c) The  definition  of  "Security  Agreement"  is hereby  amended  and
restated in its entirety to mean and refer to:

         "that certain  Security  Agreement,  dated as of September 18, 1996, by
         and among Mrs. Fields' Original Cookies,  Inc., a Delaware corporation,
         Mrs.  Fields Cookies  Australia,  a Utah  corporation,  Fairfield Foods
         Inc., a New Jersey  corporation,  Mrs.  Fields'  Other  Names,  Inc., a
         Delaware corporation (each individually,  a "Grantor" and collectively,
         the "Grantors") and The Bank of New York, as collateral  agent pursuant
         to that certain Amended and Restated  Collateral Agency Agreement dated
         as of  January  31,  1997,  as  amended by that  certain  Amendment  to
         Security  Agreement dated as of January 31, 1997 and as the same may be
         further amended, restated,  modified or supplemented and in effect from
         time to time"

         (d) The first  WHEREAS  clause of the Trademark  Security  Agreement is
hereby amended and restated in its entirety as follows:

                  "WHEREAS, the Store Company and Chocamerican, Inc., a Delaware
         corporation  ("Chocamerican"),  The  Prudential  Insurance  Company  of
         America a New Jersey mutual insurance company ("Prudential"), Principal
         Mutual Life Insurance Company, an Iowa corporation ("Principal"), Pruco
         Life Insurance Company,  an Arizona corporation  ("Pruco"),  Contrarian
         Capital  Advisors,  L.L.C., a Delaware limited  liability  company,  as
         agent ("Contrarian"),  Mrs. Fields Inc., a Delaware corporation ("MFI")
         and  Mrs.  Fields  Holding  Company,   Inc.,  a  Delaware   corporation
         ("Holding")  have  entered  into that  certain  Senior  Note and Senior
         Subordinated  Note Agreement  dated as of September 18, 1996 (as it may
         be amended, restated,  modified or supplemented and in effect from time
         to time,  the "Note  Agreement"),  and the Store  Company  and  LaSalle
         National Bank, a national banking association  ("LaSalle") are entering
         into that  certain Loan  Agreement  dated as of January 31, 1997 (as it
         may be amended,  restated,  modified or supplemented and in effect from
         time  to  time,  the  "Loan  Agreement")  (collectively,  Chocamerican,
         Prudential,  Principal,  Pruco,  Contrarian,  MFI, Holding and LaSalle,
         together with their respective successors and assigns, are collectively
         referred to herein as the "Lenders");"
<PAGE>

         (e) Section 1.a of the Trademark  Security  Agreement is hereby amended
and restated in its entirety as follows:

                  "a. As  collateral  security  for the full and prompt  payment
         when due (whether at stated maturity,  by acceleration or otherwise) of
         the  Obligations,  each Grantor  hereby  grants to the Secured  Party a
         security interest in all of each Grantor's right, title and interest in
         the Trademarks,  whether now owned or existing or hereafter acquired or
         arising,  and wherever  located,  except such of the Trademarks as such
         Grantor is  prohibited  by law or by any contract or agreement  entered
         into prior to September 18, 1996 from granting a security  interest in;
         provided,  however,  that  the  security  interest  in  each  Grantor's
         Trademarks  created  hereunder  shall  be  subject  to  the  rights  of
         licensees or franchisees in such Trademarks (whether existing as of the
         date  hereof or arising  after the date  hereof) to the same  extent as
         each Grantor's rights are so subject."

         2.  MISCELLANEOUS.

         (a) Captions.  Section captions and headings used in this Amendment are
for convenience  only and are not part of and shall not affect the  construction
of this Amendment.

         (b) Governing  Law. This  Amendment  shall be a contract made under and
governed  by the laws of the State of New York,  without  regard to  conflict of
laws principles.  Whenever  possible,  each provision of this Amendment shall be
interpreted in such a manner as to be effective and valid under  applicable law,
but if any provision of this  Amendment  shall be prohibited by or invalid under
such law, such provision shall be ineffective to the extent of such  prohibition
or  invalidity,  without  invalidating  the  remainder of such  provision or the
remaining provisions of this Amendment.

         (c)  Counterparts.  This  Amendment  may be  executed  in  one or  more
counterparts,  each of which shall be deemed to be an original, but all of which
shall together constitute but one and the same document.

         (d)  Successors and Assigns.  This Amendment  shall be binding upon and
inure to the benefit of the parties hereto and their  respective  successors and
assigns.

         (e) References. From and after the date of execution of this Amendment,
any  reference  to the  Trademark  Security  Agreement  contained in any notice,
request,  certificate  or  other  instrument,  document  or  agreement  executed
concurrently with or after the execution and delivery of this Amendment shall be
deemed to include this Amendment unless the context shall otherwise require.

         (f)  Continued   Effectiveness.   The  Trademark   Security   Agreement
(including the schedules thereto), as amended hereby,  remains in full force and
effect and is hereby reaffirmed in all respects.

[Balance of page left intentionally blank; signature page follows.]


<PAGE>


         IN WITNESS  WHEREOF,  the  parties  have  executed  this  Amendment  to
Trademark Security Agreement as of the date first set forth above.



                                    MRS. FIELDS' ORIGINAL COOKIES, INC.


                      By:/s/L.Tim Pierce
                      Name:L. Tim Pierce
                      Title:SVP and CFO



                                    MRS. FIELDS COOKIES AUSTRALIA, INC.


                      By:/s/L. Tim Pierce
                      Name:L. Time Pierce
                      Title:SVP and CFO



                                    FAIRFIELD FOODS, INC.


                      By:/s/L. Tim Pierce
                      Name:L. Tim Pierce
                      Title:SVP and CFO



                                    MRS. FIELDS' OTHER NAMES, INC.


                      By:/s/L. Tim Pierce
                      Name:L. Tim Pierce
                      Title:SVP and CFO



                    THE BANK OF NEW YORK, AS COLLATERAL AGENT


                      By:/s/Timothy J. Shea
                      Name:Timothy J. Shea
                      Title:Assistant Treasurer



                AMENDED AND RESTATED COLLATERAL AGENCY AGREEMENT


         AMENDED AND RESTATED  COLLATERAL  AGENCY  AGREEMENT (this  "Agreement")
dated as of  January  31,  1997,  by and among  Chocamerican,  Inc.,  a Delaware
corporation ("Chocamerican"), The Prudential Insurance Company of America, a New
Jersey mutual insurance company ("Prudential"),  Principal Mutual Life Insurance
Company,  an Iowa corporation  ("Principal"),  Pruco Life Insurance Company,  an
Arizona corporation ("Pruco"),  Contrarian Capital Advisors,  L.L.C., a Delaware
limited liability company, as agent ("Contrarian"), Mrs. Fields Inc., a Delaware
corporation ("MFI"),  Mrs. Fields Holding Company,  Inc., a Delaware corporation
("Holding", and together with Contrarian,  Chocamerican,  Prudential, Principal,
Pruco and MFI, and their respective successors and assigns and any transferee of
any of the Notes, the  "Subordinated  Beneficiaries"),  LaSalle National Bank, a
national banking  association  (together with its successors and assigns and any
transferee   of  any   "LaSalle   Notes"  (as   defined   below),   the  "Senior
Beneficiaries")  (collectively,  the Subordinated  Beneficiaries  and the Senior
Beneficiaries  are herein  referred  to as the  "Beneficiaries"),  Mrs.  Fields'
Original Cookies, Inc., a Delaware corporation (with its successors,  the "Store
Company"),  as a grantor of the security  interests and liens in the  Collateral
referred to below, and Mrs. Fields Cookies Australia,  a Utah corporation ("Mrs.
Fields   Australia"),   Fairfield   Foods,   Inc.,  a  New  Jersey   corporation
("Fairfield"), and Mrs. Fields' Other Names, Inc., a Delaware corporation ("Mrs.
Fields'  Other  Names") also as grantors of the security  interests and liens in
the Collateral  referred to below, and The Bank of New York, as collateral agent
appointed pursuant to this Agreement (the "Collateral Agent") in connection with
(i) that certain Senior Note and Senior  Subordinated  Note Agreement (the "Note
Agreement"),   dated  as  of  September   18,  1996,   among  the   Subordinated
Beneficiaries  and the Store  Company,  and (ii) that certain Loan Agreement (as
amended, restated, modified or supplemented and in effect from time to time, the
"Loan Agreement") dated as of January __, 1997 between the Senior  Beneficiaries
and the Store  Company  and the  Revolving  Note  issued  by the  Store  Company
thereunder (as amended,  restated,  modified or supplemented  and in effect from
time to time, and including any replacement notes issued therefor,  the "LaSalle
Notes").

                                    RECITALS



<PAGE>



                                                       -38-

         WHEREAS, in connection with closing of the transactions contemplated by
the Note  Agreement,  the Store  Company,  Mrs.  Fields  Australia and Fairfield
executed  and  delivered  in favor of the  Collateral  Agent,  as agent  for the
Subordinated  Beneficiaries,   that  certain  Security  Agreement  dated  as  of
September 18, 1996, and those certain Trademark Security Agreement and Copyright
Security  Agreement,  each dated as of September  18, 1996,  referred to in such
Security  Agreement;  and (ii) the Store Company executed and delivered in favor
of the  Collateral  Agent,  as agent for the  Subordinated  Beneficiaries,  that
certain Stock Pledge  Agreement  dated as of September 18, 1996;  and (iii) that
certain Collateral Agency Agreement by and among the Subordinated Beneficiaries,
the Store Company and the Collateral Agent; and

         WHEREAS,  the Store Company has requested that the Senior Beneficiaries
make certain loans and  extensions of credit to the Store Company on and subject
to the terms and conditions of the Loan Agreement and, in connection  therewith,
Mrs.  Fields' Other Names is becoming a party to the Security  Documents  (other
than the Stock Pledge Agreement); and

         WHEREAS,  it is a condition  precedent to the  obligation of the Senior
Beneficiaries  to make loans and extensions of credit to the Store Company under
the Loan  Agreement  that the parties  amend and restate the  Collateral  Agency
Agreement in its entirety as set forth herein; and

         NOW, THEREFORE,  for good and valuable  consideration,  the receipt and
sufficiency  of which  are  hereby  acknowledged,  and in  consideration  of the
foregoing  recitals and the mutual covenants and promises set forth herein,  the
parties hereto agree as follows:


                                    ARTICLE I

                            AMENDMENT AND RESTATEMENT

         The Collateral  Agency  Agreement dated as of September 18, 1996 by and
among the Subordinated Beneficiaries, the Store Company and the Collateral Agent
is hereby  amended and restated in its entirety as set forth in this Amended and
Restated  Collateral  Agency  Agreement.  Concurrently  with such  amendment and
restatement,  LaSalle,  as the sole Senior  Beneficiary  at this time,  and Mrs.
Fields' Other Names are becoming parties hereto.


                                   ARTICLE II

                              TERMS AND DEFINITIONS

         2.1  Definitions.  (a) Capitalized  terms used herein and not otherwise
defined  herein  shall  have the  meanings  ascribed  to such  terms in the Note
Agreement.

         (b) For purposes of this Agreement,  the following terms shall have the
meanings indicated:

                  "Event of Default" means each "Event of Default" as defined in
         the Loan  Agreement  and each "Event of Default" as defined in the Note
         Agreement.
                  "Intercreditor    Agreement"    shall   mean   that    certain
         Subordination and Intercreditor  Agreement dated as of January 31, 1997
         by and among the Subordinated Beneficiaries parties hereto, LaSalle and
         the Store Company,  as the same may be amended,  restated,  modified or
         supplemented and in effect from time to time.

          "LaSalle" means LaSalle National Bank, a national banking association.

                  "LaSalle  Obligations"  means  the  obligations  of the  Store
         Company and its Subsidiaries from time to time under the Loan Agreement
         (or while any commitment of LaSalle remains in effect thereunder),  the
         LaSalle  Notes and the other "Loan  Documents"  referred to in the Loan
         Agreement.

                  "Majority  Bank  Lenders"  means  the  holders  of at  least a
         majority in dollar amount of the aggregate  unpaid  principal amount of
         the LaSalle Obligations at the time outstanding.

                  "Majority  Lenders" means (i) for so long as both Senior Notes
         and LaSalle Obligations remain  outstanding,  the holders of at least a
         majority in dollar amount of the aggregate unpaid principal amount then
         outstanding of (x) the LaSalle Obligations,  plus (y) the Senior Notes;
         (ii)  for so  long  as  both  Senior  Subordinated  Notes  and  LaSalle
         Obligations  remain  outstanding  and none of the Senior  Notes  remain
         outstanding, the holders of at least a majority in dollar amount of the
         aggregate  unpaid  principal amount then outstanding of (x) the LaSalle
         Obligations,  plus (y) the Senior Subordinated Notes; (iii) at any time
         when no LaSalle  Obligations  remain outstanding and all obligations of
         the Senior  Beneficiaries  to make loans or extensions of credit to the
         Store Company under the Loan  Agreement  have  terminated and are of no
         further force or effect,  the Majority  Note  Lenders;  and (iv) at any
         time when no Note  Obligations  remain  outstanding,  the Majority Bank
         Lenders.
<PAGE>

                  "Majority  Note  Lenders"  means (i) for so long as any Senior
         Notes remain outstanding,  the Majority Chocamerican Senior Lenders and
         the  Majority  MFI  Lenders  (as each such term is  defined in the Note
         Agreement) and (ii) if none of the Senior Notes remain outstanding, the
         Majority  Senior  Subordinated  Lenders (as such term is defined in the
         Note Agreement).

    "Note Obligations" means the "Obligations" as defined in the Note Agreement.

                  "Security  Documents" means the agreements  referred to in the
         first  WHEREAS  clause  hereto,  as the same may be  amended,  restated
         modified or supplemented and in effect from time to time.

                  "Standstill  Notice" means a written  notice from the Majority
         Bank  Lenders  to the  Collateral  Agent  stating  (i)  that a  "Senior
         Indebtedness   Covenant  Default"  (as  defined  in  the  Intercreditor
         Agreement)  is in  existence,  (ii)  identifying  a  "Payment  Blockage
         Commencement  Date"  under  the  Intercreditor   Agreement,  and  (iii)
         directing  the  Collateral  Agent,  for the duration of the  Standstill
         Period commencing on the specified Payment Blockage  Commencement Date,
         to  disregard  any  instructions  from the  Subordinated  Beneficiaries
         directing  the  Collateral  Agent to initiate  or maintain  any suit or
         other legal  proceeding  or other  action  seeking to sell or otherwise
         dispose of or otherwise exercise remedies in respect of any Collateral.

                  "Standstill  Period"  means the period of time  beginning on a
         "Payment  Blockage  Commencement  Date"  specified by the Majority Bank
         Lenders in a Standstill Notice, and ending upon the earlier of:

                           (i) the date upon  which the  Majority  Bank  Lenders
                  notify the Collateral  Agent that such  Standstill  Period has
                  terminated; or

                           (ii) the date which is 120 days  after the  specified
                  Payment Blockage Commencement Date; or

                           (iii) the date (the  "Omega  Date")  upon  which such
                  Standstill  Period  shall  have been in effect for a number of
                  days which, when aggregated with any prior Standstill  Periods
                  in effect during the 365 day period immediately  preceding the
                  Omega  Date,  shall  equal 120 days (e.g.  Standstill  Periods
                  under this  Agreement  shall be in effect for a maximum of 120
                  days out of any period of 365 consecutive days);

         provided,  however,  that no  facts  or  circumstances  constituting  a
         "Senior Indebtedness Covenant Default" (as defined in the Subordination
         Agreement) existing on any "Payment Blockage  Commencement Date" may be
         used as a basis for any subsequent Standstill Notice unless such Senior
         Indebtedness  Covenant Default has been cured or waived for a period of
         at least ten (10)  consecutive  days;  and provided  further that there
         shall not be more than three (3)  Standstill  Periods in effect  during
         any period of 365 consecutive days.

         2.2      Interpretation.

                  (a) Unless the context otherwise indicates, words expressed in
         the singular shall include the plural and vice versa.

                  (b) Headings of articles  and  sections  herein are solely for
         convenience of reference, do not constitute a part hereof and shall not
         affect the meaning, construction or effect hereof.

                  (c) The words "herein," "hereof,"  "hereby,"  "hereunder," and
         other words of similar  import  refer to this  Agreement as a whole and
         not to any particular section or subdivision hereof.

         2.3 Beneficiaries' Action or Instructions.  (a) Any action permitted to
be  taken  by  the  Subordinated   Beneficiaries  or  any  direction  which  the
Subordinated  Beneficiaries  may give to the Collateral  Agent,  may be taken or
given,  as the case may be, by the  Majority  Note  Lenders.  Each  Subordinated
Beneficiary  hereby represents and warrants to the Collateral Agent that it is a
Subordinated  Beneficiary and, on the date hereof, it holds the principal amount
of Notes set forth opposite such Subordinated  Beneficiary's name on Schedules B
and C attached  hereto  and that the  Collateral  Agent  shall have the right to
assume  that each  such  Subordinated  Beneficiary  shall  continue  to hold the
principal  amount of Notes set forth  opposite such  Subordinated  Beneficiary's
name on Schedules B and C attached  hereto,  until the Collateral Agent receives
written notice signed by a Subordinated  Beneficiary  that has  transferred  its
Notes,  advising the Collateral  Agent that it has transferred its Notes,  which
written  notice  also  shall  specify  the  transferees,  the  amount  of  Notes
transferred by such  Subordinated  Beneficiary  to each such  transferee and the
principal amount of Notes then held by such  Subordinated  Beneficiary (if any).
Each Senior  Beneficiary  hereby represents and warrants to the Collateral Agent
that it is a Senior  Beneficiary and, on the date hereof, it holds the principal
amount of LaSalle  Notes set forth  opposite such Senior  Beneficiary's  name on
Schedule A attached hereto and that the Collateral Agent shall have the right to
assume that each such Senior  Beneficiary  shall  continue to hold the principal
amount of LaSalle  Notes set forth  opposite such Senior  Beneficiary's  name on
Schedule A attached  hereto,  until the Collateral Agent receives written notice
signed by a Senior Beneficiary that has transferred its LaSalle Notes,  advising
the Collateral  Agent that it has transferred  its LaSalle Notes,  which written
notice  also  shall  specify  the  transferees,  the  amount  of  LaSalle  Notes
transferred by such Senior Beneficiary to each such transferee and the principal
amount of LaSalle Notes then held by such Senior Beneficiary (if any).

         (b) Any action permitted to be taken by the Senior Beneficiaries or any
direction which the Senior  Beneficiaries  may give to the Collateral Agent, may
be taken or given, as the case may be, by the Majority Bank Lenders.
<PAGE>


                                   ARTICLE III

              APPOINTMENT AND COMPENSATION OF THE COLLATERAL AGENT

         3.1  Appointment  of the  Collateral  Agent.  Each  Beneficiary  hereby
appoints and, by acquiring certain  interests,  rights,  benefits,  duties,  and
obligations  under  the Note  Agreement,  the Loan  Agreement  and the  Security
Documents,  each case in accordance with the terms of such agreements,  shall be
deemed  to have  appointed  The Bank of New York as  Collateral  Agent  for such
Beneficiary and irrevocably  authorizes and empowers the Collateral Agent to (i)
hold the  Collateral  for the benefit of all  Beneficiaries,  (ii) exercise such
authority, rights, powers, and duties hereunder as specifically are delegated to
and accepted by the Collateral Agent hereunder, and (iii) take such other action
in  connection  with the  foregoing as the  Beneficiaries  may from time to time
direct in accordance with the terms and conditions of this  Agreement.  The Bank
of New York,  hereby accepts its  appointment as Collateral  Agent and agrees to
perform the duties of the Collateral  Agent specified herein and to exercise the
powers granted hereby,  in either case in accordance  with the terms hereof.  In
performing its duties and functions in connection herewith, the Collateral Agent
shall be considered to be acting in an administrative  and ministerial  capacity
only and neither as trustee for any Beneficiary nor in its individual capacity.

         3.2  Compensation  of the Collateral  Agent.  As  compensation  for its
services as Collateral  Agent,  the Store Company  agrees to pay the  Collateral
Agent, so long as this Agreement remains in effect, annually on each 15th day of
October, the sum of Three Thousand Five Hundred Dollars ($3,500.00),  payable by
wire transfer: The Bank of New York, ABA No. 021000018,  Account No. 254198, New
York,  New York,  Attention:  Tim Shea;  and all the  fees,  costs and  expenses
incurred in good faith by the Collateral Agent (including,  without  limitation,
the fees and  disbursements  of its counsel and other advisers as the Collateral
Agent  elects  to  retain)  (i)  arising  in  connection  with the  preparation,
execution,  delivery,   performance,   modification,  and  termination  of  this
Agreement  or any  other  Security  Document  or the  enforcement  of any of the
provisions  hereof or  thereof or (ii)  incurred  or  advanced  in good faith in
connection  with  the  administration  of the  Collateral,  the  sale  or  other
disposition  thereof  pursuant to any Security  Document  and the  preservation,
protection,  or defense of the  Collateral  Agent's  rights  under the  Security
Documents and the other related documents and in and to the Collateral, or (iii)
incurred  in  good  faith  by  the  Collateral  Agent  in  connection  with  the
resignation  or removal of the  Collateral  Agent  pursuant to Article 8 hereof.
Additionally,  the Store  Company  agrees (A) to indemnify and hold harmless the
Collateral  Agent from any present or future claim or liability for any stamp or
other similar tax and any penalties or interest with respect thereto,  which may
be assessed,  levied,  or collected by any  jurisdiction in connection with this
Agreement,  any other Security Document or any Collateral,  and (B) to pay or to
reimburse the Collateral Agent for any and all amounts in respect of all search,
filing, recording, and registration fees, taxes, excise taxes, and other similar
imposts  which may be  payable  or  determined  to be  payable in respect of the
execution,  delivery,  filing,  performance,  and enforcement of this Agreement,
each other Security Document, and all documents (including,  without limitation,
financing statements) provided for herein or therein.

<PAGE>

                                   ARTICLE IV

                DUTIES, POWERS AND RIGHTS OF THE COLLATERAL AGENT

         4.1 Specific Duties of the Collateral Agent. The Collateral Agent shall
have the following duties:

                  (a) upon the  receipt  by it of  written  instructions  of the
         Majority Bank Lenders or the Majority Note Lenders, execute and deliver
         on behalf of the  Beneficiaries  such  documents or  instruments as the
         Majority Bank Lenders or the Majority Note Lenders shall deem necessary
         or appropriate from time to time to maintain the perfection of any Lien
         in, to, or upon the Collateral or any portion thereof,  which has been,
         are or will be granted pursuant to any of the Security Documents;

                  (b) accept,  on behalf of the  Beneficiaries,  any part of the
         Collateral  delivered  to  it,  including,   without  limitation,   any
         certificated  securities,  instruments,  and documents,  and accept, on
         behalf of the  Beneficiaries,  any new Collateral given as security for
         the LaSalle  Obligations  and/or the Note Obligations,  and execute and
         deliver,  on behalf of the  Beneficiaries  and at the  direction of the
         Majority Bank Lenders or the Majority Note Lenders,  such  documents or
         instruments  as the Majority  Bank Lenders or the Majority Note Lenders
         deem necessary or appropriate to evidence the creation of any Lien with
         respect thereto and to perfect such Lien;

                  (c) upon the receipt by it of written instructions executed by
         the Majority Bank Lenders and the Majority  Note  Lenders,  release the
         Collateral  or any portion  thereof from any Liens  thereon  which were
         created  pursuant to any of the Security  Documents for the purposes of
         securing the LaSalle  Obligations  or upon the receipt by it of written
         instructions  executed  by  the  Majority  Note  Lenders,  release  the
         Collateral  or any portion  thereof from any Liens  thereon  which were
         created  pursuant to any of the Security  Documents for the purposes of
         securing  the Note  Obligations;  provided,  in  either  case,  that in
         connection   with  a  sale  thereof  for  the  benefit  of  the  Senior
         Beneficiaries or the Subordinated Beneficiaries,  such sale is effected
         in a commercially reasonable manner:

                  (d)  furnish  to  each  of the  Beneficiaries,  promptly  upon
         receipt thereof, duplicates of all reports, notices, requests, demands,
         certificates,  and other documents  received by it under this Agreement
         or any of the other Security Documents,  unless any such document shall
         state thereon that it has  previously  been  furnished  directly to the
         Beneficiaries;

                  (e) provide to each of the Beneficiaries a copy of all notices
         received  from the  issuer of any  capital  stock or  securities  which
         constitute  Collateral and, upon receipt by it of written  instructions
         of the Majority Bank Lenders exercise all rights and powers  determined
         by the Majority Bank Lenders which are  appurtenant to any such capital
         stock or securities  which become a part of the Collateral  (or, in the
         absence of receipt of such written  instructions  of the Majority  Bank
         Lenders,  upon receipt by the Collateral Agent of written  instructions
         of the Majority Note Lenders, exercise all rights and powers determined
         by the Majority Note Lenders which are  appurtenant to any such capital
         stock or securities),  including, without limitation, the right to vote
         stock,  to receive  dividends or other  distributions,  and to grant or
         refrain from granting any consent or waiver;

                  (f)  inform  each  of  the  Beneficiaries  in  writing  of the
         existence of any Event of Default  promptly  upon learning of the same;
         provided,  however,  that it shall not be deemed to have any  knowledge
         whatsoever  of any Event of  Default  unless it has  actually  received
         written  notice  stating that an Event of Default has occurred from any
         of the Beneficiaries or the Store Company;

                  (g) upon receipt by it of written instructions of the Majority
         Bank  Lenders  or  the  Majority  Note  Lenders,   take  those  actions
         determined by the Majority Bank Lenders or the Majority Note Lenders as
         necessary  to protect and preserve  the  Collateral  and realize on and
         foreclose  upon  the   Collateral,   including,   without   limitation,
         initiating  (at the expense of Store Company) and defending any and all
         actions  or  proceedings  which  may be  brought  affecting  any of the
         Collateral  or any portion  thereof or  otherwise  pursue any  remedies
         available to any  Beneficiary  or to it in respect of the Collateral or
         any portion  thereof,  which actions may include,  without  limitation,
         initiating  and  conducting  any public or private sale or pursuing any
         other  actions or remedies  relating to the  Collateral  or any portion
         thereof;
<PAGE>

                  (h) provide,  at the direction of the Majority Bank Lenders or
         the Majority Note Lenders,  notice required by the Loan Agreement,  the
         Note  Agreement  or the  Security  Documents,  or by law,  to the Store
         Company,  or any other  party  entitled  thereto,  in order to take any
         actions  required or  authorized  to be taken under this  Agreement  or
         specified in written  instructions  of the Majority Bank Lenders or the
         Majority Note Lenders;

                  (i) receive  any and all amounts of any kind made  pursuant to
         any of the  Security  Documents,  including  Section  7.2  hereof,  and
         receive  proceeds of the  Collateral  subsequent to an Event of Default
         and apply such amounts or proceeds as specified in section 5.2 hereof;

                  (j) receive any amounts  payable under the Store  Company's or
         any of its Subsidiaries' insurance policies and distribute such amounts
         all as specified in Section 5.2 of this Agreement;

                  (k)  deliver a letter in the form  attached  hereto as Exhibit
         4.1(k) to any  franchisee or other  licensee of the Store  Company's or
         any of its Subsidiaries'  trademarks upon the reasonable request of the
         Store Company; and

                  (l) take, or refrain from taking, such other actions (but only
         such actions that are set forth in this Agreement) as the Majority Bank
         Lenders or the Majority  Note Lenders shall from time to time direct by
         written instruction; provided, however, that the Collateral Agent shall
         not take any action to  initiate  or  maintain  any suit or other legal
         proceeding or other action  seeking to sell or otherwise  dispose of or
         otherwise  exercise  remedies in respect of any Collateral  pursuant to
         directions of the Majority Note Lenders  during any  Standstill  Period
         which is in effect.

         4.2      Duties Limited.

                  (a) The  Collateral  Agent  shall be obliged  to perform  such
         duties and only such duties as specifically set forth in this Agreement
         and no  implied  covenants  or  obligations  shall  be read  into  this
         Agreement  against the Collateral Agent, and the Collateral Agent shall
         be  obliged to take any  actions  or  exercise  any  rights,  powers or
         remedies which are  discretionary  with the Collateral Agent under this
         Agreement  only  as may be  specified  in a  written  notice  from  the
         Majority Bank Lenders or the Majority Note Lenders; provided,  however,
         that the  Collateral  Agent shall not take any actions  specified  in a
         written notice if the provisions of this Agreement  expressly  prohibit
         such  action.  Except  as  expressly  provided  herein  or  in  written
         instructions of the Majority Bank Lenders or the Majority Note Lenders,
         the Collateral Agent shall not have any duty or obligation,  express or
         implied, to:

                           (i) manage, control, use, maintain, sell, dispose of,
                  purchase,  bid for, or otherwise  deal with the  Collateral or
                  any portion  thereof,  or to  otherwise  take or refrain  from
                  taking any action under,  or in connection with this Agreement
                  or any of the other Security  Documents,  except to the extent
                  required by law;

                           (ii) take any action  which  relates  to,  materially
                  affects,  or impairs the amounts which the  Beneficiaries  may
                  recover from disposition of the Collateral, including, without
                  limitation, any election or waiver of remedies available under
                  any  of  the  Security  Documents,  or  with  respect  to  the
                  Collateral  or the manner of  foreclosure  upon the same;  any
                  determination  of the order and timing of foreclosure upon any
                  portion of the  Collateral  or of the amount of any credit bid
                  to  be  entered  at  any  public  or  private,   judicial,  or
                  nonjudicial  sale  of  the  Collateral;  the  pursuit  of  any
                  remedies  against the Store Company or any of its Subsidiaries
                  following the completion of foreclosure  upon the  Collateral;
                  the  compromise or settlement of any claims  against the Store
                  Company or any of its  Subsidiaries  including  the conduct of
                  any  negotiations  relating  to the same or with a view toward
                  the termination of any pending foreclosure proceedings;
<PAGE>

                           (iii) obtain or maintain  insurance on the Collateral
or any other insurance;

                           (iv) pay or discharge  any tax,  assessment  or other
                  governmental  charge  or any Lien or  encumbrance  of any kind
                  owing with respect to, or assessed or levied against, any part
                  of the Collateral;

                           (v)  take  any  action  or omit to  take  any  action
                  provided  for  in  any  of the  Security  Documents,  and  the
                  documents executed in connection therewith;

                           (vi)   advance any monies for any purpose; or

                           (vii)  except  at  the  specific   direction  of  the
                  Majority Bank Lenders or the Majority Note Lenders,  record or
                  file any Security  Document,  any other  document or any other
                  instrument  referred to herein or therein  with respect to any
                  Lien.

                  (b) In addition to and not in limitation of the  provisions of
         the  foregoing  Section  4.2(a),   under  no  circumstances  shall  the
         Collateral  Agent  have any  duty or  obligation  to take  any  actions
         hereunder,  even if instructed to do so by the Majority Bank Lenders or
         the  Majority  Note Lenders or if expressly  set forth  herein,  if the
         Collateral Agent determines, in its sole and absolute discretion,  that
         such  actions  would  subject  it to  liability  or  expense  for which
         satisfactory indemnity has not been provided hereunder or otherwise.

         4.3 Specific Powers of the Collateral  Agent. In addition to all powers
necessary,  appropriate,  desirable  or  incidental  to the  Collateral  Agent's
performance  of the  specific  duties  set  forth in  Section  4.1  hereof,  the
Collateral  Agent is  hereby  empowered  and  authorized  to do, in its sole and
absolute  discretion,  any and  all of the  following  in  connection  with  its
performance of such duties;  provided,  however,  that in no event shall it have
any obligation to do so:

                  (a)  establish  bank accounts in its name with the right to be
         the only party authorized to draw from such account or accounts;

                  (b) employ such persons,  firms, or  professionals as it shall
         deem appropriate or desirable in connection with the performance of its
         duties   hereunder,   including,   without   limitation,    appraisers,
         auctioneers,   stockbrokers,  custodians  of  securities,  fiduciaries,
         commercial banks, investment banks, accountants, and attorneys; and

                  (c) execute and deliver,  as Collateral Agent and on behalf of
         the Beneficiaries,  any agreements, escrow instructions, bills of sale,
         applications, or any other documents related to or in any way connected
         with  any  disposition  of  the  Collateral,  or any  portion  thereof,
         permitted under this Agreement or directed by the Majority Bank Lenders
         or the  Majority  Note  Lenders in  accordance  with the terms  hereof;
         provided,  however, that in the event it is unwilling or unable for any
         reason to execute and deliver such  documents,  then it promptly  shall
         notify the  Beneficiaries of such  unwillingness or inability and shall
         request  execution and delivery of such  documents by the Majority Bank
         Lenders (if pursuant to direction of the Majority  Bank Lenders) or the
         Majority  Note Lenders (if  pursuant to direction of the Majority  Note
         Lenders).

         4.4 Written  Instructions.  Any written request or written instructions
required or permitted to be given  hereunder  to the  Collateral  Agent shall be
given exclusively by the Majority Bank Lenders or the Majority Note Lenders.  In
the event that the  Collateral  Agent  receives  written  instructions  from the
Majority Bank Lenders or the Majority Note Lenders  which the  Collateral  Agent
determines, in its sole and absolute discretion, to be ambiguous,  inconsistent,
in  conflict  with  other  instructions   previously   received,   or  otherwise
insufficient to direct the actions of the Collateral  Agent, then the Collateral
Agent shall have no  obligation  whatsoever  to take or refrain  from taking any
action  pursuant to such written  instructions,  but shall instead do any one or
more of the following:
<PAGE>

                  (a) seek  additional  written  instructions  from the Majority
         Bank Lenders or the Majority Note Lenders (as applicable)  satisfactory
         to it;

          (b) resign as Collateral Agent in accordance with this Agreement; or

                  (c) at the expense of the Beneficiaries, commence an action in
         a court of  appropriate  jurisdiction  requiring the  Beneficiaries  to
         interplead  and  settle  among  themselves  their  rights in and to the
         Collateral and any proceeds thereof then held by it.

The  Collateral  Agent shall not be liable to any party  hereto by reason of its
actions under this Section 4.4.

         4.5 Reliance. In acting with respect to this Agreement and the Security
Documents, the Collateral Agent shall be entitled to:

                  (a) rely on any communication  reasonably believed by it to be
         genuine and to have been made, sent, or signed by the person,  firm, or
         institution by whom it purports to have been made, sent, or signed;

                  (b) rely as to any matters of fact which might  reasonably  be
         expected to be within the knowledge of the  Beneficiaries  or the Store
         Company or any of its Subsidiaries,  upon a certificate signed by or on
         behalf of any of the  Beneficiaries  or the Store Company or any of its
         Subsidiaries;

                  (c)  rely on the  representations  made by the  Majority  Bank
         Lenders   and/or  the  Majority   Note  Lenders  in  their   respective
         instructions  regarding  their  respective  authority  to  provide  the
         instructions;

                  (d) rely on the advice or services of any persons,  firms,  or
         professionals employed by it pursuant to Section 4.3(b) hereof and rely
         upon  the  opinions  and  statements  of any  professional  advisor  so
         employed; and

                  (e)   rely   on  any   resolution,   statement,   certificate,
         instrument,  opinion, report, notice, request, consent, order, bond, or
         other paper or document which it reasonably  believes to be genuine and
         to have been signed or presented  by the proper  person or, in the case
         of cables,  facsimile transmissions,  telecopies,  and telexes, to have
         been sent by the proper person.

The Collateral Agent shall not be liable to any party hereto for any consequence
of any such relying,  acting,  or refraining to act. Nothing in this Section 4.5
shall impair the right of the Collateral Agent in its discretion to take or omit
to take any action  which the  Collateral  Agent deems proper to take or omit to
take if such action or omission is not inconsistent with any notice or direction
from the Majority Bank Lenders or the Majority Note Lenders;  provided, that the
Collateral  Agent shall not be under any  obligation to take any action which is
discretionary  with the  Collateral  Agent  under  this  Agreement  or any other
Security  Document  except  as may be  specified  in a written  notice  from the
Majority Bank Lenders or the Majority Note Lenders.

          4.6 No  Responsibility.  The  Collateral  Agent  does not  assume  any
     responsibility for:

                  (a) any failure or delay in performance or breach by the Store
         Company or its  Subsidiaries  or by any  Beneficiary  of any obligation
         under  the  Intercreditor  Agreement,  the  Loan  Agreement,  the  Note
         Agreement or the Security Documents;

                  (b) the truth or accuracy of any representation or warranty or
         statement given or made in connection with the Intercreditor Agreement,
         the Loan Agreement, the Note Agreement or the Security Documents;

                  (c)  the  legality,  validity,  effectiveness,   adequacy,  or
         enforceability of the Intercreditor  Agreement, the Loan Agreement, the
         Note Agreement or the Security Documents; or

                  (d)  the  validity,  enforceability,  or  sufficiency  of  any
         agreement or instrument or any  depreciation or diminution in the value
         of any Collateral or income thereon.
<PAGE>

         As to any event or occurrence in which neither the Collateral Agent nor
any person acting on its behalf is a participant,  the Collateral Agent shall be
conclusively  presumed to have no knowledge of such event or occurrence,  absent
gross negligence or willful misconduct, except to the extent that the Collateral
Agent shall have received a written  notice from any of the  Beneficiaries  with
respect thereto.

         4.7 Collateral Agent Protected. The Collateral Agent shall be protected
in acting or  refraining  to act upon any  certificate,  statement,  instrument,
opinion,  report, notice,  request,  consent,  order, bond, or paper or document
reasonably  believed by it to be genuine and to have been signed or presented by
the proper party or parties.  The Collateral  Agent may consult with independent
counsel of its  selection,  and the advice or  written  opinion of such  counsel
shall  constitute  full and complete  protection in respect of any action taken,
suffered,  or omitted by it under this Agreement in good faith and in accordance
with such opinion of counsel. The Collateral Agent may execute any of its powers
hereunder or perform any duties  hereunder  either directly or through agents or
attorneys and the Collateral  Agent shall not be responsible  for any misconduct
or negligence on the part of any agent or attorney appointed with due care by it
hereunder;  provided,  however, that as between the other parties hereto and the
Collateral  Agent,  all such powers and duties are those of the Collateral Agent
as provided hereunder.


                                    ARTICLE V

                      APPLICATION OF PROCEEDS OF COLLATERAL

         5.1      Sharing Notice.  Upon receipt by the Collateral Agent of:

                  (a) notice from the Majority Bank Lenders of the  acceleration
         and maturity of any amount  outstanding  under the Loan Agreement,  the
         LaSalle Notes or any Security  Document as a consequence of an Event of
         Default thereunder; or

                  (b) notice from the Majority Note Lenders of the  acceleration
         and maturity of any amount  outstanding  under the Note Agreement,  the
         Notes or any Security  Document as a consequence of an Event of Default
         thereunder;

the  Collateral  Agent  shall give  notice (a  "Sharing  Notice") to each of the
Beneficiaries  informing  it of the  occurrence  of such  Event of  Default  and
acceleration and requiring each Beneficiary to provide the Collateral Agent with
all  necessary  information  to enable the  Collateral  Agent to calculate  such
Beneficiary's  pro rata share of any proceeds  resulting from a foreclosure upon
the  Collateral,  in  accordance  with Section 5.2 hereof.  For purposes of this
Section 5.1, such necessary information for each Beneficiary shall include (i) a
statement as to whether it holds Note Obligations or LaSalle  Obligations,  (ii)
the amount of outstanding  principal owed to such Beneficiary,  (iii) the amount
of accrued  and unpaid  interest  owed to such  Beneficiary,  and (iv) all other
information  sufficient to permit the Collateral Agent to calculate  accrued and
unpaid  interest on the amounts owed to such  Beneficiary  as of the date of any
distribution hereunder.  Upon receipt of such information,  the Collateral Agent
shall calculate and promptly notify the  Beneficiaries as to any distribution to
which each  Beneficiary is entitled  pursuant to Section 5.2. Any Sharing Notice
shall be effective as of the date it is sent by the  Collateral  Agent and shall
remain effective until all the  Beneficiaries  agree that such Sharing Notice is
no longer in effect.

         5.2  Application  of Proceeds.  The receipt of any amounts on behalf of
the  Beneficiaries  under  the  Loan  Agreement,  the  LaSalle  Notes,  the Note
Agreement, the Notes or any Security Document, or otherwise, and the proceeds of
any sale,  enforcement,  or other  disposition  of any of the  Collateral or any
other  distribution in respect of the Collateral (each, a "Distribution")  shall
be applied by the Beneficiaries and the Collateral Agent in the following order:

                  (a)  First,  to the  payment  of all  fees,  costs,  expenses,
         liabilities,   obligations,   losses,  damages,   penalties,   actions,
         judgments, suits, costs, expenses, or disbursements incurred or made by
         the Collateral  Agent and its agents and counsel in connection with its
         obligations under this Agreement;

                  (b) Second, to the Senior  Beneficiaries,  as specified in the
         next sentence, until payment in full of all accrued and unpaid interest
         on the LaSalle Notes at the nondefault  rates of interest  specified in
         the Loan  Agreement  or the LaSalle  Notes  (excluding  any interest on
         unpaid  interest  specified in the Loan Agreement or the LaSalle Notes)
         through  and  including  the  date  of  receipt  of such  amounts.  The
         Collateral Agent shall distribute such  Distribution by (i) multiplying
         the amount of such  Distribution  by the percentage  specified for each
         such Senior  Beneficiary listed on Schedule A hereto and paying to such
         Senior  Beneficiary  the lesser of (A) such  amount or (B) the  accrued
         interest owing to such Senior  Beneficiary  (excluding  interest at the
         default  rate  and any  interest  on  unpaid  interest  under  the Loan
         Agreement or the LaSalle Notes) and (ii)  multiplying the amount of any
         such  Distribution  remaining  after  application of clause (i) of this
         Section 5.2(b) by the percentage  specified for each Senior Beneficiary
         listed on  Schedule  A hereto  and paying  such  amount to such  Senior
         Beneficiary;
<PAGE>

                  (c) Third,  to the Senior  Beneficiaries,  as specified in the
         next sentence, until payment in full of the lesser of (1) the remaining
         outstanding LaSalle Notes (including, without limitation, any remaining
         interest  at the  default  rate of  interest  on  overdue  interest  as
         specified  in  the  Loan  Agreement  or  the  LaSalle  Notes),  or  (2)
         $3,000,000 plus any remaining interest outstanding on the LaSalle Notes
         (including,  without limitation,  any remaining interest at the default
         rate of interest on overdue interest as specified in the Loan Agreement
         or the  LaSalle  Notes).  The  Collateral  Agent shall  distribute  the
         portion of such Distribution remaining after complying with clauses (a)
         and (b) above by multiplying such remaining amount of such Distribution
         by the percentage  specified for such Senior  Beneficiary on Schedule A
         hereto and paying such amount to such Senior Beneficiary;

                  (d) Fourth, to the Subordinated Beneficiaries, as specified in
         the next  sentence,  until  payment in full of all  accrued  and unpaid
         interest  on the  Senior  Notes at the  nondefault  rates  of  interest
         specified  in the Note  Agreement  (excluding  any  interest  on unpaid
         interest  specified in the Note  Agreement or the Senior Notes) through
         and including  the date of receipt of such  amounts,  with such amounts
         first being applied to interest on the Chocamerican  Series 4 Notes and
         the MFI Series 3 Notes, pro rata. The Collateral Agent shall distribute
         the portion of such Distribution remaining after complying with clauses
         (a), (b) and (c) above by (i) multiplying the remaining  amount of such
         Distribution  by  the  percentage   specified  for  each   Subordinated
         Beneficiary listed on Schedule B hereto and paying to such Subordinated
         Beneficiary  the lesser of (A) such amount or (B) the accrued  interest
         owing  to such  Subordinated  Beneficiary  (excluding  interest  at the
         default  rate  and any  interest  on  unpaid  interest  under  the Note
         Agreement  or the Senior  Notes)  and (ii)  multiplying  the  remaining
         amount of any such  Distribution  remaining after application of clause
         (i) of  this  Section  5.2(d)  by the  percentage  specified  for  each
         Subordinated  Beneficiary  listed on  Schedule B hereto and paying such
         amount to such Subordinated Beneficiary;

                  (e) Fifth, to the Subordinated Beneficiaries and, in the event
         that the  outstanding  principal  of the  LaSalle  Notes  or any  other
         amounts owing to the Senior Beneficiaries under the Loan Agreement have
         not been paid in full  pursuant  to clause  (b)  above,  to the  Senior
         Beneficiaries, as specified in the next sentence, until payment in full
         of the  remaining  outstanding  Senior Notes and other amounts owing to
         the Senior Beneficiaries under the Loan Agreement  (including,  without
         limitation,  any remaining  interest at the default rate of interest on
         overdue  interest  as  specified  in the Note  Agreement  or the Senior
         Notes) and any remaining  outstanding  principal of the LaSalle  Notes.
         The Collateral Agent shall distribute the portion of such  Distribution
         remaining  after  complying with clauses (a), (b), (c) and (d) above by
         multiplying the remaining amount of such Distribution by the percentage
         specified for such  Subordinated  Beneficiary  on Schedule B hereto and
         paying such amount to such Subordinated Beneficiary;

                  (f) Sixth, to the  Subordinated  Beneficiaries as specified in
         the next  sentence,  until  payment in full of all  accrued  and unpaid
         interest  on the  Senior  Subordinated  Notes at the  rate of  interest
         specified  in the Note  Agreement  (excluding  any  interest  on unpaid
         interest  specified in the Note  Agreement  or the Senior  Subordinated
         Notes)  through and including the date of receipt of such amounts.  The
         Collateral  Agent shall  distribute  the  portion of such  Distribution
         remaining after complying with clauses (a), (b), (c), (d) and (e) above
         by (i)  multiplying  the remaining  amount of such  Distribution by the
         percentage  specified  for  each  Subordinated  Beneficiary  listed  on
         Schedule  C hereto  and  paying to such  Subordinated  Beneficiary  the
         lesser of (A) such  amount or (B) the  accrued  interest  owing to such
         Subordinated  Beneficiary  (excluding  interest at the default rate and
         any interest on unpaid  interest under the Note Agreement or the Senior
         Subordinated  Notes) and (ii)  multiplying the remaining  amount of any
         such  Distribution  remaining  after  application  of clause (i) by the
         percentage  specified  for  each  Subordinated  Beneficiary  listed  on
         Schedule  C  hereto  and  paying  such  amount  to  such   Subordinated
         Beneficiary;

                  (g) Seventh, to the Subordinated  Beneficiaries,  as specified
         in  the  next  sentence,   until  payment  in  full  of  the  remaining
         outstanding  Senior  Subordinated  Notes.  The  Collateral  Agent shall
         distribute the portion of such  Distribution  remaining after complying
         with clauses (a), (b), (c), (d), (e) and (f) above by  multiplying  the
         remaining amount of such  Distribution by the percentage  specified for
         such  Subordinated  Beneficiary  on  Schedule C hereto and paying  such
         amount to such Subordinated Beneficiary;

                  (h) Eighth, to the Subordinated  Beneficiaries,  until payment
         in full of all other amounts  owing under the Note  Agreement or any of
         the Security Documents; and

                  (i) Ninth, to the Store Company, its successors or assigns, or
         as a court of  competent  jurisdiction  may direct,  or as is otherwise
         required by law.

         5.3 This Agreement  Controlling.  In the event of any conflict  between
the terms hereof  concerning  the  Collateral  and the duties,  obligations  and
liabilities of the  Collateral  Agent,  and the terms of any other  agreement to
which the Collateral Agent and one or more  Beneficiaries  and the Store Company
are parties,  the provisions  contained herein concerning the Collateral and the
duties,  obligations,   and  liabilities  of  the  Collateral  Agent,  shall  be
controlling, whether or not bankruptcy,  receivership, or insolvency proceedings
shall have at any time been commenced.
<PAGE>


                                   ARTICLE VI

                                 CONFIDENTIALITY

         The Collateral Agent agrees, for the benefit of the Beneficiaries,  the
Store Company, and the Subsidiaries,  to hold in confidence and not disclose any
information  (other than  information  (i) which was publicly known or otherwise
known to the  Collateral  Agent at the time of  disclosure  (except  pursuant to
disclosure  in connection  with the Loan  Agreement,  the Note  Agreement or the
other  Security  Documents),  (ii) which  subsequently  becomes  publicly  known
through no act or omission  by the  Collateral  Agent or (iii)  which  otherwise
becomes known to the Collateral Agent on a  nonconfidential  basis from a source
other than the Store Company or any  Subsidiary,  provided that such source,  to
the best of the Collateral Agent's knowledge,  is not bound by a confidentiality
agreement or similar understanding with the Store Company or any Subsidiary with
respect  thereto)  delivered  or made  available  by or on  behalf  of the Store
Company or any Subsidiary to the Collateral Agent in connection with or pursuant
to this Agreement which is proprietary in nature and clearly marked,  labeled or
otherwise  designated as being confidential  information,  provided that nothing
herein  shall  prevent  the  Collateral  Agent  from  delivering  copies  of any
financial  statements and other documents delivered to the Collateral Agent, and
disclosing any other  information  disclosed to the Collateral  Agent,  by or on
behalf of the Store Company or any Subsidiary in connection  with or pursuant to
the Loan  Agreement,  the Note  Agreement or the  Security  Documents to (i) the
Collateral  Agent's  directors,  officers,  employees,  agents, and professional
consultants  (it being  understood  that such  directors,  officers,  employees,
agents, and professional  consultants shall be informed by the Collateral Agent,
in advance of disclosure,  of the confidential nature of the items delivered and
shall be directed by the Collateral  Agent to treat such items  confidentially),
(ii) any  holder of any Note or any  LaSalle  Note,  (iii) any  federal or state
regulatory authority having jurisdiction over the Collateral Agent, and (iv) any
other Person to which such delivery or disclosure may be reasonably necessary or
appropriate  in order to implement or facilitate the exercise of remedies by the
Collateral Agent in its capacity as such. In the event that the Collateral Agent
or any of the Collateral  Agent's  directors,  officers,  employees,  agents, or
professional   consultants   are  requested  or  required  (by  oral   question,
interrogatories,   requests  for  information  or  documents,   subpoena,  civil
investigative demand, or similar process) to disclose any confidential material,
the Collateral Agent agrees to provide the  Beneficiaries  and the Store Company
with  prompt  notice of such  request(s)  so that  they may seek an  appropriate
protective  order and/or waive  compliance  with the  provisions  hereof.  It is
further agreed that if, in the absence of a protective order or the receipt of a
waiver  hereunder,  the Collateral  Agent or the Collateral  Agent's  directors,
officers,  employees, agents or professional consultants are nonetheless, in the
opinion of their counsel,  compelled to disclose  confidential  material or else
stand  liable  for  contempt  or  suffer  significant   financial  penalty,  the
Collateral Agent may disclose such information without liability hereunder.

<PAGE>

                                   ARTICLE VII

           AGREEMENTS, REPRESENTATIONS AND WARRANTIES OF BENEFICIARIES

         7.1 Rights in Collateral.  Each  Beneficiary  hereby  acknowledges  and
agrees that:

                  (a) it shall have no right to take or initiate any independent
         direction or action respecting or against the Collateral or any portion
         thereof  including,  without  limitation,  the  right  to  bid  at  any
         foreclosure  sale of the Collateral or any portion  thereof;  provided,
         however,  that this  provision  shall not be  deemed  to  prohibit  any
         Beneficiary  from  making any cash bid at any  foreclosure  sale to the
         same extent, in the same manner,  and with the same effect as any party
         that is not a Beneficiary may so do;

                  (b) except as provided in paragraph (a) above,  its sole right
         respecting  the  Collateral  shall consist of the right of the Majority
         Bank  Lenders  (if such  Beneficiary  is a Senior  Beneficiary)  or the
         Majority  Note  Lenders  (if  such   Beneficiary   is  a   Subordinated
         Beneficiary)  to provide written  instructions to the Collateral  Agent
         and to  receive,  in  accordance  with  this  Agreement,  the  proceeds
         realized  through the actions  directed by the Majority Bank Lenders or
         the Majority Note Lenders; and

                  (c) it shall be bound in all  respects  by any and all actions
         taken by the Collateral  Agent pursuant to this Agreement in respect of
         the  Collateral  or any  portion  thereof so long as such  actions  are
         permitted  or required by this  Agreement  or directed by the  Majority
         Bank Lenders or the Majority Note Lenders in accordance  with the terms
         hereof.

         7.2 Duty to Hold in Trust.  If any  Beneficiary (or any assignee of any
Beneficiary)  obtains  any  payments  in  respect  of the  Notes  or  the  other
Obligations  (whether  by way of payment of excess  cash as  provided in Section
5.2(c) of the Note Agreement, or any other voluntary or involuntary payment, the
exercise of any right of setoff, offset, deduction, reimbursement or recoupment,
the application of any provision of any document (other than this Agreement,  or
the Loan Agreement or the LaSalle Notes or the Note Agreement or the Notes),  or
any other manner (except pursuant to this Agreement or the Loan Agreement or the
LaSalle Notes or the Note Agreement the Notes),  such Beneficiary  agrees herein
to hold such  payment  in trust for the  benefit of all the  Beneficiaries,  and
forthwith  shall  notify  all  other  Beneficiaries  thereof  of  its  (or  such
assignee's)  obtaining  such  payment  and,  after  receipt of a Sharing  Notice
pursuant to Section 5.1 hereof,  pay to the Collateral Agent for distribution to
the Beneficiaries in accordance with the priorities specified in Section 5.2, an
amount  equal to the payment so  received,  net of any  out-of-pocket  costs and
expenses paid by such  Beneficiary  (or such assignee) in so obtaining the same.
Upon receipt of any such payment, the Collateral Agent shall distribute the same
to all the  Beneficiaries in accordance with the priorities set forth in Section
5.2 hereof.
         7.3 Authority.  The Store Company and each Beneficiary hereby represent
and warrant to all other parties hereto that:

                  (a) the  execution,  delivery,  and  performance by it of this
         Agreement has been duly authorized by all necessary  corporate  action,
         will not violate any provision of law, governmental regulation,  or any
         agreement  or  instrument  to  which  it is a party,  and  requires  no
         governmental or other consent; and

                  (b) this Agreement is valid,  binding, and enforceable against
         it in accordance with its terms.

<PAGE>

                                  ARTICLE VIII

                   RESIGNATION OR REMOVAL OF COLLATERAL AGENT

         The Collateral  Agent may, by written notice to the  Beneficiaries,  at
any time resign its agency under this Agreement. The Majority Lenders may remove
the  Collateral  Agent  by  written  notice  to the  Collateral  Agent.  No such
resignation  or removal  shall  become  effective  unless and until a  successor
Collateral  Agent  under  this  Agreement  is  appointed  and has  accepted  the
appointment,  such  successor  Collateral  Agent to be appointed by the Majority
Lenders and be reasonably acceptable to LaSalle;  provided,  however, that if no
successor  Collateral Agent shall have been so appointed and shall have accepted
such appointment  within thirty (30) days after the retiring  Collateral Agent's
giving notice of resignation or after notice to the retiring Collateral Agent of
the retiring  Collateral Agent's removal,  as the case may be, then the retiring
Collateral  Agent  may  apply to any  court of  competent  jurisdiction,  at the
expense of the  Beneficiaries,  to appoint a successor  Collateral  Agent to act
until  such time as a  successor  shall  have  been  appointed  by the  Majority
Lenders. Upon receipt by the predecessor Collateral Agent of any fees, expenses,
or costs due it hereunder and the  acceptance of any  appointment  as Collateral
Agent hereunder by a successor Collateral Agent, such successor Collateral Agent
shall  thereupon  succeed  to and become  vested  with all the  rights,  powers,
privileges,  and duties of the  retiring  Collateral  Agent,  and the  referring
Collateral  Agent shall be discharged  from any further  duties and  obligations
under this  Agreement  except  the duty to execute  and  deliver  any  documents
necessary to vest or confirm the vesting of such rights, powers, privileges, and
duties in such successor Collateral Agent. After the retiring Collateral Agent's
resignation or removal hereunder as Collateral Agent, each reference herein to a
place for giving of notice or deliveries to the Collateral Agent shall be deemed
to refer to the principal office of the successor Collateral Agent or such other
office of the successor Collateral Agent as it may specify to each party hereto.

                                   ARTICLE IX

                                 INDEMNIFICATION

         9.1      Indemnification.

         (a) The Store Company agrees to pay, indemnify, and hold the Collateral
Agent and each  director,  officer,  employee,  agent,  bailee,  or other person
acting on behalf of the Collateral  Agent,  and each stockholder of any thereof,
harmless from and against any and all liabilities, obligations, losses, damages,
penalties,  actions,  judgments,  suits,  costs,  expenses  (including,  without
limitation,   the  reasonable  fees  and  disbursements  of  counsel  and  other
advisers), or disbursements of any kind or nature whatsoever with respect to the
execution,  delivery,  enforcement,   performance  and  administration  of  this
Agreement,  including,  without limitation,  any amendment hereto, and the other
Security Documents (including arising from the ordinary negligence of the person
seeking  indemnification)  unless  arising from the gross  negligence or willful
misconduct of the person seeking indemnification.

         (b) in any suit, proceeding,  or action brought by the Collateral Agent
under or with  respect to the  Collateral  for any sum owing  thereunder,  or to
enforce any  provisions  hereof or of any of the other Security  Documents,  the
Store Company will save, indemnify, and keep the Collateral Agent (including its
successors,  assigns, employees, and agents) and the Beneficiaries harmless from
and against all  expense,  loss,  or damage  suffered by reason of any  defense,
set-off,  counterclaim,  recoupment, or reduction of liability whatsoever of the
obligee  thereunder,  arising  out of a  breach  by  the  Store  Company  or any
Subsidiary of any obligation hereunder or thereunder or arising out of any other
agreement,  indebtedness,  or liability at any time owing to or in favor of such
obligee or its successors from the Store Company or any Subsidiary, and all such
obligations  of  the  Store  Company  or any  Subsidiary  shall  be  and  remain
enforceable  against and only against the Store  Company or any  Subsidiary  and
shall not be enforceable against the Collateral Agent or the Beneficiaries.

         (c)  the   obligations   under  this  Section  9.1  shall  survive  the
termination or modification of the other  provisions of this Agreement and shall
survive the commencement of a case under any applicable bankruptcy law on behalf
of or against the Store  Company or any  Subsidiary  or  Affiliate  of the Store
Company or any other proceeding for the reorganization,  management,  adjustment
of debt,  dissolution,  or liquidation on behalf of or against the Store Company
or any  Subsidiary  or  Affiliate  of the Store  Company  and shall  survive any
dissolution  of the Store  Company or any  Subsidiary  or Affiliate of the Store
Company.
<PAGE>


                                    ARTICLE X

                             SUCCESSORS AND ASSIGNS

         10.1  Assignees.  No provision of this Agreement  shall restrict in any
manner the  assignment,  participation,  or other transfer by any Beneficiary of
all or any part of its right,  title, or interest under the Note Agreement,  the
Notes, the Loan Agreement, the LaSalle Notes or any Security Document; provided,
however,  that, unless the transferee  becomes a Beneficiary for purposes hereof
in accordance with Section 10.2 hereof, the transferor  Beneficiary shall remain
obligated  to perform  pursuant to this  Agreement  with respect to the interest
transferred.

         10.2 Additional Beneficiaries.  In connection with an assignment of all
or a part of its right, title, and interest under the Note Agreement, the Notes,
the Loan Agreement, the LaSalle Notes or any Security Document to any Accredited
Investor  (within the meaning of Regulation D under the  Securities Act of 1933,
as amended) (the  "Transferee"),  together  with, in the case of any  Transferee
under the Note Agreement,  the Notes,  the Loan Agreement,  the LaSalle Notes or
any Security Document,  the assumption by the Transferee of the obligations,  if
any, of such Beneficiary  thereunder to the extent of the interest assigned, all
in accordance  with the applicable  provisions of the Note  Agreement,  the Loan
Agreement or such Security Document,  such Transferee shall become a Beneficiary
hereunder only upon (i) the written agreement of such transferor Beneficiary and
such  Transferee  and  (ii)  receipt  by the  Collateral  Agent  and  the  other
Beneficiaries  of a  notice  from  the  Transferee  of such  transfer.  Upon any
assignment by a Beneficiary to a Transferee in accordance with the provisions of
this Section 10.2, the Schedules to this Agreement shall be deemed to be amended
as  appropriate  to  reflect  the  right,  title  and  interest  assigned  by  a
Beneficiary to such Transferee.

         10.3 Benefit of the Agreement. This Agreement shall be binding upon and
inure to the benefit of and be  enforceable  by the  respective  successors  and
assigns of the parties hereto; provided, however, that the Store Company may not
assign any rights or obligations  under this Agreement without the prior written
consent of the Majority Bank Lenders and the Majority Note Lenders.


                                   ARTICLE XI

                                  MISCELLANEOUS

         11.1 Notices. All notices and other communications provided for in this
Agreement  shall be given or made by facsimile  transmission,  first class mail,
overnight delivery or personal delivery to the intended recipient at the address
specified herein or below its signature on the signature pages hereof, or, as to
any party at such other address as shall be designated by such party in a notice
to each other  party  given in  accordance  with this  Section  11.1.  Except as
otherwise provided in this Agreement, all such communications shall be deemed to
have been duly given when  transmitted  by  facsimile  transmission,  subject to
telephone  confirmation of receipt and the provision immediately thereafter of a
copy by first class mail,  overnight delivery or personal  delivery,  or, in the
case of a mailed  notice,  when duly  deposited in the U.S.  mails,  first class
postage  prepaid,  in each case given or  addressed  as  aforesaid,  except that
notices and  communications to the Collateral Agent shall not be effective until
received by the  Collateral  Agent at its address  listed on the signature  page
hereof or at such other address as shall be designated by such party in a notice
to each other party given in accordance with this Section 11.1.

         11.2  No  Partnership  or  Joint  Venture.  Nothing  contained  in this
Agreement,  and no action taken by the Collateral Agent or the Beneficiaries (or
any of them)  pursuant  hereto,  is intended to constitute or shall be deemed to
constitute a partnership,  association or joint venture among any of the parties
hereto and no party hereto shall hold itself out in any manner to the contrary.

          11.3 Payments. All payments hereunder shall be made in U.S. dollars in
     immediately available funds.

         11.4 Term.  This  Agreement  shall remain in effect until all the Notes
and the other  Obligations  and all the  LaSalle  Notes  and the  other  LaSalle
Obligations are paid in full.

         11.5 Severability.  The illegality or unenforceability of any provision
of this Agreement or any instrument or agreement required hereunder shall not in
any way  affect  or impair  the  legality  or  enforceability  of the  remaining
provisions of this Agreement or any document or agreement required hereunder.

         11.6 Counterparts. This Agreement may be executed by the parties hereto
in as many counterparts as may be deemed necessary or convenient,  and each such
counterpart,  when so  executed,  shall  be  deemed  an  original  and all  such
counterparts shall constitute but one and the same agreement.

         11.7 GOVERNING  LAW. THIS  AGREEMENT AND THE RIGHTS AND  OBLIGATIONS OF
THE PARTIES  HEREUNDER  SHALL BE CONSTRUED IN ACCORDANCE WITH AND BE GOVERNED BY
THE LAWS OF THE STATE OF NEW YORK,  WITHOUT REGARD TO PRINCIPLES OF CONFLICTS OF
LAWS.
<PAGE>

         11.8  Amendments  and Waivers.  Any provision of this  Agreement may be
amended or waived if, and only if,  such  amendment  or waiver is in writing and
signed  by each of the  Beneficiaries  (and,  if the  rights  or  duties  of the
Collateral Agent are affected thereby, by the Collateral Agent).
         11.9 Entire  Agreement.  This Agreement and any agreement,  document or
instrument  attached  hereto or referred to herein  integrates all the terms and
conditions  mentioned  herein or  incidental  hereto,  and  supersedes  all oral
negotiations  and prior  writings in respect to the subject matter hereof unless
such prior writings are referred to herein. In the event of any conflict between
the terms hereof  concerning  the  Collateral  and the duties,  obligations  and
liabilities of the  Collateral  Agent,  and the terms of any other  agreement to
which the Collateral Agent and one or more  Beneficiaries  and the Store Company
are parties,  the provisions  contained herein concerning the Collateral and the
duties,  obligations,   and  liabilities  of  the  Collateral  Agent,  shall  be
controlling, whether or not bankruptcy,  receivership, or insolvency proceedings
shall have at any time been commenced.

[Balance of page intentionally left blank; signature page follows.]


<PAGE>


         IN WITNESS  WHEREOF,  the parties hereto have executed this Amended and
Restated Collateral Agency Agreement by their duly authorized officers as of the
day and year first above written.


                                                     THE BANK OF NEW YORK, as
                                                       Collateral Agent


                                          By:/s/Timothy J. Shea
                                          Name:Timothy J. Shea
                                          Title:Assistant Treasurer


                                                     Address for notices:

                                                    The Bank of New York
                                              101 Barclay Street, Floor 21 West
                                                 New York, New York  10286
                                               Attn:  Corporate Trust Trustee
                                                       Administration
                                                    Telephone:  (212) 815-5287
                                                   Telecopier:  (212) 815-5195



                                                     CHOCAMERICAN, INC.


                                          By:/s/Francois E. de Carbonnel
                                          Name:Francois E. de Carbonnel
                                          Title:Chairman

                                                     Address for notices:

                                                    Chocamerican, Inc.
                                                    1105 North Market Street
                                                    Suite 1300
                                                    Wilmington, Delaware  19801
                                                    Attn:  FranHois de Carbonnel
                                                    Telephone:  (302) 428-1146
                                                    Telecopier:  (216) 883-7980


                                   THE PRUDENTIAL INSURANCE COMPANY
                                   OF AMERICA


                                                    
                                          By:/s/Paul L. Meirin
                                          Name:Paul L. Meirin
                                          Title:Vice Presaident

                                           Address for notices:

                                                  The Prudential Insurance
                                                  Company of America
                                                  c/o Prudential Financial
                                                  Restructuring Group
                                                  Four Gateway Center
                                                  100 Mulberry Street
                                                  Newark, New Jersey  07102-4069
                                                  Attn:  Managing Director
                                                  Telephone:  (201) 802-7500
                                                  Telecopier:  (201) 802-7045



                                     PRINCIPAL MUTUAL LIFE INSURANCE
                                     COMPANY


                                          By:/s/John D.Cleavenger
                                          Name:John D. Cleavenger
                                          Title:Counsel

                                                     Address for notices:
                                     Principal Mutual Life Insurance
                                     Company
                                               Investment Securities Department
                                               The Principal Financial Group
                                               711 High Street
                                               Des Moines, Iowa  50392-0800
                                               Attn:  Mark P. Denkinger
                                               Telephone:  (515) 248-8016
                                               Telecopier:  (515) 248-2490
<PAGE>



                      CONTRARIAN CAPITAL ADVISORS, L.L.C.,
                        AS AGENT FOR THE ENTITIES LISTED
                                     BELOW:
                             OPPENHEIMER & CO., INC.
                       OPPENHEIMER HORIZON PARTNERS, L.P.
                        OPPENHEIMER INSTITUTIONAL HORIZON
                                 PARTNERS, L.P.
                        OPPENHEIMER INSTITUTIONAL HORIZON
                                  FUND II, LTD.
                                   THE & TRUST


                                                    
                                           By:
                                           Name:
                                           Title:
                                                            Address for notices:

                                             Contrarian Capital Advisors, L.L.C.
                                               411 West Putnam Avenue, Suite 225
                                                    Greenwich, Connecticut 06830
                                                            Attn: Janice Stanton
                                                       Telephone: (203) 862-8204
                                                      Telecopier: (203) 629-1977



                                                    PRUCO LIFE INSURANCE COMPANY


                                           By:/s/Paul L. Meirin
                                           Name:Paul L. Meirin
                                           Title:Vice President

                                                            Address for notices:

                                                    Pruco Life Insurance Company
                                                        c/o Prudential Financial
                                                             Restructuring Group
                                                             Four Gateway Center
                                                             100 Mulberry Street
                                                   Newark, New Jersey 07102-4069
                                                         Attn: Managing Director
                                                       Telephone: (201) 802-7500
                                                      Telecopier: (201) 802-7045



                                                                MRS. FIELDS INC.


                                           By:/s/Herbert S. Winokur
                                           Name:Herbert S. Winokur
                                           Title:President

                                                            Address for notices:

                                                                Mrs. Fields Inc.
                                                          462 West Bearcat Drive
                                                      Salt Lake City, Utah 84115
                                                           Attn: Larry A. Hodges
                                                       Telephone: (801) 463-2200
                                                             Fax: (801) 463-2183




<PAGE>


                                              MRS. FIELDS' HOLDING COMPANY, INC.


                                           By:/s/Herbert S. Winokur
                                           Name:Herbert S. Winour
                                           Title:President

                                                            Address for notices:

                                              Mrs. Fields' Holding Company, Inc.
                                                c/o Capricorn Investors II, L.P.
                                                              30 East Elm Street
                                                    Greenwich, Connecticut 06830
                                                        Attn: Herbert S. Winokur
                                                       Telephone: (203) 861-6600
                                                      Telecopier: (203) 861-6671



                                             MRS. FIELDS' ORIGINAL COOKIES, INC.


                                           By:/s/Herbert S. Winokur
                                           Name:Herbert S. Winokur
                                           Title:President

                                                            Address for notices:

                                             Mrs. Fields' Original Cookies, Inc.
                                                c/o Capricorn Investors II, L.P.
                                                              30 East Elm Street
                                                    Greenwich, Connecticut 06830
                                                        Attn: Herbert S. Winokur
                                                       Telephone: (203) 861-6600
                                                      Telecopier: (203) 861-6671



                                                           LASALLE NATIONAL BANK


                                           By:/s/Jon A. Levey
                                           Name:Jon A. Levey
                                           Title:Asst. Vice President

                                                            Address for notices:

                                                           LaSalle National Bank
                                                        135 South LaSalle Street
                                                         Chicago, Illinois 60603
                                                         Attn: Jonathan A. Levey
                                                       Telephone: (312) 904-7641
                                                      Telecopier: (312) 904-5483



<PAGE>


                                                   MRS. FIELDS COOKIES AUSTRALIA


                                           By:/s/L. Tim Pierce
                                           Name:L. Tim Pierce
                                           Title:SVP and CFO

                                                            Address for notices:

                                                                Mrs. Fields Inc.
                                                          462 West Bearcat Drive
                                                      Salt Lake City, Utah 84115
                                                           Attn: Larry A. Hodges
                                                       Telephone: (801) 463-2200
                                                             Fax: (801) 463-2183



                                                  MRS. FIELDS' OTHER NAMES, INC.


                                           By:/s/L. Tim Pierce
                                           Name:L. Tim Pierce
                                           Title:SVP and CFO

                                                            Address for notices:

                                                                Mrs. Fields Inc.
                                                          462 West Bearcat Drive
                                                      Salt Lake City, Utah 84115
                                                           Attn: Larry A. Hodges
                                                       Telephone: (801) 463-2200
                                                             Fax: (801) 463-2183



                                                           FAIRFIELD FOODS, INC.


                                           By:/s/L. Tim Pierce
                                           Name:L. Tim Pierce
                                           Title:VP

                                                            Address for notices:

                                                                Mrs. Fields Inc.
                                                          462 West Bearcat Drive
                                                      Salt Lake City, Utah 84115
                                                           Attn: Larry A. Hodges
                                                       Telephone: (801) 463-2200
                                                             Fax: (801) 463-2183


<PAGE>
<TABLE>
<CAPTION>


                                   SCHEDULE A

                       PRINCIPAL AMOUNTS OF LASALLE NOTES

<S>                                <C>                  <C>

Principal Amount
of LaSalle Notes                     Amount            Percentage

LaSalle National Bank              $3,000,000             100%
</TABLE>




<PAGE>

<TABLE>
<CAPTION>


                                   SCHEDULE B

                        PRINCIPAL AMOUNTS OF SENIOR NOTES

<S>                                     <C>                    <C>

Principal Amount
of Senior Notes                            Amount              Percentage

Chocamerican, Inc.                      $27,000,000               64.3%

The Prudential Insurance
Company of America                        5,079,360               12.1%

Principal Mutual Life
 Insurance Company                        1,356,640                3.2%

Pruco Life Insurance Company                211,600                0.5%

Contrarian Capital Advisors,
 L.L.C. (as agent)                        1,352,400                3.2%

Mrs. Fields Inc.                          6,965,864               16.7%

Totals                                  $41,965,864              100.0%
                                        -----------              ------

</TABLE>



<PAGE>
<TABLE>
<CAPTION>


                                   SCHEDULE C

                 PRINCIPAL AMOUNTS OF SENIOR SUBORDINATED NOTES
<S>                                        <C>                  <C> 

Principal Amount of
Senior Subordinated Notes                     Amount            Percentage

Chocamerican, Inc.                         $ 7,357,000            61.3%

Mrs. Fields Holding Company, Inc.            4,643,000            38.7%

Totals                                     $12,000,000           100.0%
                                           -----------           ------

</TABLE>

<PAGE>


                                 EXHIBIT 4.1(k)



Dear Mrs. Fields Franchisee:

         The Bank of New York is the collateral agent (the  "Collateral  Agent")
for a group of companies that has lent money to Mrs. Fields'  Original  Cookies,
Inc.  (the  "Company").  We have been  authorized  by these  lenders  and by the
Company to provide this letter to you as you have requested.

         Under the terms of the various  documents  that the Company has signed,
the Company and its  subsidiaries  have granted to us on behalf of these lenders
continuing  security  interests in the trademarks,  service marks,  trade names,
logos and other symbols of the Mrs.  Fields cookie  business,  as well as in the
recipes and other trade  secrets that have been used in the Mrs.  Fields  cookie
business  (collectively,  the  "Trademarks and Trade  Secrets").  If the Company
defaults on its loans and the lenders  become  entitled to  foreclose  under the
terms of the security  agreement,  the lenders may receive or become entitled to
sell the Trademarks and Trade Secrets.

         The purpose of this letter is to inform you, as a holder or prospective
holder  of a  franchise  and  trademark  license  from the  Company  and/or  its
subsidiaries,  that in the event of a foreclosure by us on behalf of the lenders
on the Trademarks and Trade Secrets, the documents  specifically  recognize your
rights (and prospective  rights) under the franchise and trademark licenses from
the Company  and/or its  subsidiaries  and provide that these  rights  cannot be
disturbed or interfered  with by any such  foreclosure  and that the  collateral
agent and the lenders are not  authorized  to disturb  these  rights;  provided,
however,  that  nothing set forth herein shall be construed to waive any default
by you  which  may  exist  now  or in the  future  under  any of the  agreements
governing a franchise and trademark  license or any remedy which the  Collateral
Agent or the lenders may have with  respect  thereto or any other  rights of the
Company  thereunder.  If you should have any  questions  regarding  this letter,
please contact ___________________________ at the Company.

                                                     Very truly yours,

                                                     The Bank of New York,
                                                       as Collateral Agent


                                          By:__________________________________
                                      Name:
                                     Title:



                      SUPPLY DISTRIBUTION AGREEMENT BETWEEN
                                MRS. FIELDS, INC.
                                       and
                         LITTLE CAESAR ENTERPRISES, INC.



     This  Agreement  is  between  Mrs.  Fields,  Inc.  ("Buyer"),   a  Delaware
corporation  located at 462 West Bearcat Drive,  Salt Lake City,  Utah 84115 and
Blue  Line  Distributing,   a  division  of  Little  Caesar  Enterprises,   Inc.
("Seller"),  a Michigan  corporation located at 24720 Haggerty Road,  Farmington
Hills, Michigan 48335.

Purpose

Seller is a distributor of restaurant and food service  supplies and manages the
purchase, storage, inventory control and distribution of supplies for customers.
Buyer wishes to purchase  exclusively from Seller such supplies and services for
its  restaurant  locations  and  to  make  Seller's  services  available  to its
franchisees  and licensees who operate  under its  trademarks)  ("Franchisees").
Therefore, the parties agree as follows:

Scope of Services

     During the term of this  Agreement,  Seller agrees to procure,  store,  and
sell to Buyer and its Franchisees and distribute to Buyer's and its Franchisee's
locations  listed  on  Exhibit  A  (attached  and made  part of this  Agreement)
(collectively,  "Sites")  and to such other and future store  locations  (within
areas  currently  being  serviced  by the Seller) as Buyer  shall  designate  in
writing to Seller at least 60 days in advance of the first requested delivery to
such location,  the items listed at the prices stated in Exhibit B (attached and
made a part of this  Agreement).  Distribution  of supplies will be conducted in
accordance with the following guidelines:

a.   Each  Site  will be  notified  in  writing  of its call  days and times for
     ordering and the delivery days and times. For the designated Holiday Period
     (one week  before  Thanksgiving  through one week after  Christmas),  Buyer
     requires additional  deliveries to be made to selected sites.  Notification
     by Buyer of  delivery  schedule  changes  will be made 60 days prior to the
     expected  change.  Seller will  provided  the stores and Buyer's  Corporate
     Headquarters,  with written  notification of delivery  schedule  changes at
     least 30 days in advance.

b.   Distributor commits to three (3) hour windows, plus or minus 1 1/2 hours of
     the scheduled delivery time, for deliveries less than or equal to 500 miles
     from Distributor's servicing Distribution Center and five (5) hour windows,
     plus or minis 2 1/2 hours of the scheduled  delivery  time,  for deliveries
     more than 500 miles from Distributor's servicing Distribution Center. . The
     Distributor's targeted compliance with respect to these windows is at least
     95% (computed monthly).

c.   Distributor  commits  that no  deliveries  will be  scheduled  at any  site
     between 12:00 noon and 1:00 p.m. daily.  All invoices except those invoices
     which are for deliveries  made after business hours to Sites  identified on
     Exhibit D hereto will be checked by the Site's store  manager or designated
     representative prior to the Distributor's driver leaving the Site, provided
     however, the Distributor's driver shall not be unreasonably delayed.

d.   (1) Any Product  shortages at the Site which are caused by the  Distributor
     will be replaced by the quickest appropriate means of transportation at the
     Distributor's  expense.  All other  product  shortages  at the Site will be
     replaced  by  the  Distributor  at the  Company's  expense.  The  Company's
     District Sales Manager ("DSM") may request the mode of transportation which
     is  reasonable  in  the  circumstances.  Distributor  will  not  incur  any
     transportation  costs in conjunction with such Product  replacement without
     authorization from the Company. Such authorization will be in whatever form
     the Company requires to enable the Company to pay such transportation costs
     to the Distributor within the payment terms set forth in this Agreement. If
     the  shortage is noted  before the driver  leaves the Site, a call shall be
     made to the originating  distribution  center, the time shall be noted, and
     the  response  and remedy from the  distribution  center shall be within 24
     hours.

<PAGE>


     (2)The  Distributor  has  provided  the  Company  with an order  entry  and
delivery  procedure  form which  provides  detailed  procedures  for  processing
delivery adjustments (such form is set forth as Exhibit E).

     (3)Distributor  and the Company agree that for purposes of this  Agreement,
visibly damaged goods that our caused by Distributor's  negligence will be noted
at the Site at the time of  delivery  and will not be  accepted  by the Site and
will be  treated as  Distributor  caused  Product  shortages.  If hidden  damage
surfaces  after the  Distributor's  driver  leaves,  the Site store manager will
notify the designated Distributor customer service representative upon discovery
and receive a return item number that will authorize the Distributor's driver on
his  next  delivery  to  pick  up the  item  and,  subject  to  confirmation  of
pre-delivery damage by receipt at the Distribution  Center, issue a credit slip.
If pre-delivery  damage is confirmed at the Distribution  Center, the goods will
be treated as Distributor caused shortages.

e.   Distributor will provide Company Corporate Headquarters, the District Sales
     manager and each Site with a list of designated service representatives for
     each  Distribution  Center (see  Exhibit F) . Such list will be updated and
     provided as required and at least quarterly.

f.   The Company  agrees to provide  Distributor  with thirty (30) days  written
     notice for promotional and new item requests.  Such notice will include all
     information  requested by Distributor  to enable  Distributor to order such
     items (i.e.  product  specifications,  initial  quantity,  expected  weekly
     usage) .  Distributor  acknowledges  that they will only ship such promo or
     seasonal items according to the shipping schedule provided by the Company.

g.   Distributor  agrees to maintain a minimum  order fill rate of 98%  computed
     monthly, by Site location, by product pieces for active Company proprietary
     items only unless effected by acts of God, war and labor disputes.

h.   The targeted core product temperature for Distributor's  deliveries will be
     set at fifteen (15)degrees  Fahrenheit or lower, according to the Company's
     published  requirements,  as set forth on  Exhibit G hereto  and as amended
     from time to time.  Such  temperature  will be  measured  via core  probing
     immediately upon delivery in the presence of Distributor's driver. No other
     temperature  measurement  will be acceptable  for purposes of applying this
     section.  Products not meeting the required core  temperatures  will not be
     accepted  by the Site and will be treated  as  Distributor  caused  Product
     shortages  as  discussed  in item 3 d. (1) above.  Upon  acceptance  of the
     Product by the Site manager or his designated representative,  such Product
     becomes  the  responsibility  of the  Company  with  respect to the Product
     handling and storage.

i.   Distributor agrees to provide weekly inventory and sales/usage  reports via
     hard copy and electronic data interchange.  The format of these reports may
     be modified to meet the Company's  requirements,  taking into consideration
     the Distributor's data processing system capabilities.  Distributor and the
     Company agree that the goal of such reports is to provide:

          (i)     purchases by Product, by site, in cases and dollars,
        
          (ii)    descending usage by dollars and percentage of total,
         
          (iii)inventory on hand, on order,  average  weekly  movement,  days on
               hand, and excess days on hand.
<PAGE>

     j . Distributor  will continue to provide an excess inventory report to the
Company  upon  request  but not more of ten than once a week.  Distributor  will
continue to provide, on a monthly basis, an obsolete and slow moving item report
containing  average weekly movement,  days on hand, excess days on hand and date
of last delivery.  An obsolete inventory  management program,  will begin on the
effective date and utilize a report  prepared by  Distributor.  This report will
contain three classifications of inventory:

         (i)      all items do not sell for thirteen (13) weeks or longer
                  ("Impaired")

          (ii) items  which  do not sell for a  period  of  three  (3)  weeks if
               refrigerated  and/or time dated, four (4) weeks with no sales for
               dry and  eight (8) weeks  with no sales for  miscellaneous  items
             

          (iii)items with over  thirteen  (13) weeks  inventory on hand ("Excess
   

Inventory  quantities  purchased by the distributor  without written approval by
the Company will be the sole  responsibility  of the  distributor as long as the
Company  provides  Distributor  accurate  inventory  guidelines  on all  Company
proprietary items prior to the commencement of this agreement.

Payment

Buyer  guarantees  payment on all supplies  purchased by Seller for Buyer within
fourteen (14) days of the date of invoice.  Seller will give Buyer a one percent
(1%)  discount  on  payments  received  within (7) days of the date of  invoice.
Seller  acknowledges  that  Buyer  does  not  guarantee  payment  for any  other
purchaser,  including its franchisees and licensees.  Buyer will pay interest on
delinquent  amounts at an interest rate of one percent (1%) per month and twelve
percent (12%) per annum. Seller shall ship supplies to Buyer's locations, F.O.B.
Destination,  freight  prepaid.  Seller will provide these same terms to Buyer's
Franchisees.

Title and Risk of Loss Title and risk of loss for all  supplies  shall pass from
Seller to Buyer upon acceptance of shipment by Buyer.

Orders

Buyer shall place orders by facsimile,  phone or by mail on order forms supplied
by Seller.

Inventory

     Buyer shall purchase all unused inventory  purchased by Seller for Buyer or
its Franchisees  within one hundred and twenty (120) days of date of purchase by
Seller.  Buyer agrees to pay for any non moving supplies  (whether  purchased by
Buyer or its  Franchisees)  within thirty (30) days after the supplies have been
identified as non moving.  Non moving  supplies are supplies which have not been
ordered by Buyer within ninety (90) days of purchase by Seller.  Buyer shall pay
Seller the  reasonable  cost of disposing  any inventory not purchased by Buyer.
Taxes Buyer shall be responsible for all applicable taxes to Buyer. Seller shall
be responsible for all applicable  taxes to seller.  Both Buyer and Seller agree
to  indemnify  and defend the other under the terms of the  Indemnification  and
Insurance  section  of this  Agreement  should  either  receive  a claim for the
other's  failure  to pay  such  taxes.  Neither  will  pay a claim  which is the
responsibility  of the other  without  first  notifying the other and giving the
other the opportunity to contest the claim.

Length of Agreement

     This  Agreement  shall  begin on May 1, 1996 and end on may 1, 1999  unless
extended otherwise by signed written agreement of both parties. Either party may
terminate  this  Agreement  at any time upon one hundred  and eighty  (180) days
advance  written notice of  termination to the other.  Notice will be considered
given on the date it is faxed or post marked if sent by U.S. mail.

     Buyer's  Minimum  Purchase  Guarantee

     Buyer  agrees to purchase  for every  location  an average of one  thousand
dollars  ($1,000.00)  worth of supplies per delivery  drop 80% of the time,  for
each one year period.
<PAGE>


Price

     Buyer and  Seller  agree to the prices set forth in Exhibit B but agree the
prices  are  subject to change if the  manufacturers'  FOB plant  costs  change,
freight changes or minimum  quantities of supplies  purchased by Seller or Buyer
change.

     Seller will give Buyer written  notice of any price change twenty (20) days
prior to  implementation  of the  change,  unless  Seller  and Buyer  agree to a
shorter notice period.


Promotional Supplies

     Seller will not  purchase  promotional  supplies  without  advance  written
quantities  from  Buyer.  Buyer  agrees to  Purchase  any  leftover  promotional
supplies (whether purchased by Buyer or its Franchisees) within thirty (30) days
after the promotion ends.


Warranties and Guarantees

     Seller agrees to purchase and deliver only those  products  which have been
previously  approved in writing by Buyer. Seller is not responsible for supplies
once they have  been  delivered  to Buyer or its  Franchisees  unless  they were
damaged due to Seller's negligence.

Indemnification and Insurance

        Seller

Seller will  indemnify,  defend  (including  costs and  attorney  fees) and hold
harmless Buyer, its owners, directors,  officers,  employees and representatives
from and  against  any  claims  brought  against  Buyer  which are the result of
Seller's  negligent acts or omissions.  Seller will maintain  during the term of
this Agreement Products Liability  Insurance of no less than ten million dollars
($10,000,000) per occurrence.  Seller will add Buyer as an additional insured to
the policy and provide  Buyer with a copy of the  certificate.  The  certificate
will also  provide for thirty (30) days prior notice to the  additional  insured
prior to cancellation.

During the time of this Agreement, Seller shall maintain property insurance with
replacement  value coverage for all supplies  stored by Seller and/or in transit
to Buyer's locations.

        Buyer

Buyer  will  indemnify,  defend  (including  costs and  attorney  fees) and hold
harmless Seller, its owners, directors,  officers, employees and representatives
from and  against  any claims  brought  against  Seller  which are the result of
Buyer's  negligence.  Buyer  will  maintain  during  the term of this  Agreement
Products  Liability  Insurance of no less than $10,000,000 (Ten million dollars)
per occurrence. Buyer will add Seller as an additional insured to the policy and
provide Seller with a copy of the certificate. The certificate will also provide
for  thirty  (30)  days  prior  notice  to  the  additional   insured  prior  to
cancellation.  Assignability  This  Agreement  shall not be assignable by either
party without the signed written consent of both parties.


Amendments
    
     This  Agreement  and its  Exhibits  may not be changed  without  the signed
written consent of both parties.

Applicable Law

     This  Agreement  shall be governed by and construed in accordance  with the
laws of the state of Michigan.

Confidentiality

Both  Seller and Buyer  agree to hold the terms of this  Agreement  confidential
except when required by law or court order to disclose  them.  Buyer agrees that
the  Confidentiality  Agreement  between it and Buyer will terminate thirty (30)
days after this Agreement is terminated.

Severability

If any  provision  of this  Agreement  is declared  illegal or void or otherwise
unenforceable, the remaining provisions shall remain in full force and affect.

Entire Agreement

This  Agreement,  including  Exhibits A and B attached,  constitutes  the entire
Agreement of the parties and supersedes all prior verbal or written agreements.

Counterparts

This Agreement may be executed in two (2) separate or more counterparts and each
may be deemed an original but when put together, will constitute one Agreement.
<PAGE>


Authority

The parties  signing this Agreement  represent they have authority to bind Buyer
and Seller to the above terms and conditions.


AGREED TO BY:



BLUE LINE DISTRIBUTING, a division                           MRS. FIELDS, INC.
Of Little Caesar Enterprises, Inc.
By: /s/                                                    By:  /s/Larry Hodges
Title:                                                    Title:  President CEO
Date: 9/26/96                                             Date: 8/19/96

<PAGE>



                                                    EXHIBIT A
                                         COMPANY AND FRANCHISE ADDRESSES



                                                  SEE ATTACHED

<PAGE>

                                                    EXHIBIT D
                                     ADDRESSES OF ACTUAL DELIVERY LOCATIONS



                                                  SEE ATTACHED


Coca-Cola USA
FOUNTAIN



November 13, 1997



Mr. Larry Hodges
President
Mrs. Field's Original Cookies, Inc.
462 West Bearcat Drive
Salt Lake City, Utah 84115



Dear Mr. Hodges:

This letter will  constitute  an  amendment  (the  "Amendment")  to that certain
amended and restated marketing  agreement between Mrs. Field's Original Cookies,
Inc.  ("MFOC") and  Coca-Cola  USA Fountain  ("CCF")  dated January 9, 1997 (the
"Restated  Agreement").  The capitalized  terms contained in this Amendment will
have the same  meanings set forth in the  Restated  Agreement  unless  otherwise
defined herein.

Effective as of the date of execution of this Amendment,  the Restated Agreement
is amended to reflect  that the Term will end the later of December  31, 2002 or
when the MFOC  System has  purchased  the Volume  Commitment  of CCF's  Fountain
Syrups,  unless  terminated  earlier  pursuant  to the  terms  of  the  Restated
Agreement.  The Restated  Agreement is further  amended to reflect the fact that
CCF  forgives  MFOC's  repayment of the Unearned  1993 Funding  which  currently
amounts to Five Hundred  Four  Thousand  Dollars  ($504,000).  Accordingly,  the
second to the last sentence of Section 4 of the Restated Agreement is deleted in
its entirety and the last sentence of such section is replaced by the following:
"Once the  $600,000  advance  has been  earned,  Company  will  begin to pay any
additional funding earned by the MFOC System to MFOC on a quarterly basis, after
the end of the three month period in which it is earned."


Except as specifically set forth above, the Restated Agreement and the terms and
conditions thereof will remain in full force and effect for the remainder of the
Term. From and after the date of execution of this Amendment,  all references to
the  Restated  Agreement  shall  be  deemed  to be  references  to the  Restated
Agreement as amended hereby.


<PAGE>



Mr. Larry Hodges
November 13, 1997
Page 2



Sincerely,



Tom Moore   /s/ MES for LLM
Vice President, Field Sales



     Accepted and agreed to this day, of , 1997.

MRS. FIELD'S ORIGINAL COOKIES, INC.

By: /s/ Larry Hodges
      Larry Hodges, President
Date:
[LE972800 0031


<PAGE>



David L. Kennedy

Coca- Cola USA

January 9. 1997



Mr. Larry Hodges, President
Mrs. Field's Original Cookies, Inc.
462 West Bearcat Drive
Salt Lake City,  Utah 84115



Dear Mr. Hodges:

<PAGE>



This  letter (the  "Restated  Agreement")  will amend and restate the  marketing
agreement  between  Coca-Cola USA Fountain  ("Company") and Mrs. Field's Cookies
("MFC")  dated  April 1. 1996 (the  "Mrs.  Field's  Agreement")  concerning  the
availability  and  promotion of  Company's  Fountain  Beverages in Mrs.  Field's
Cookies outlets. The Mrs. Field's Agreement is being amended at this time due to
the  acquisition of MFC by a newly formed  corporation,  Mrs.  Field's  Original
Cookies,  Inc.  ("MFOC").  MFOC has also acquired Hot Sam Companies,  Inc. ("Hot
Sam")  and The  Original  Cookie  Company,  Inc.  ("TOCC"),  and  this  Restated
Agreement will also apply to the outlets  previously  owned by those  companies.
Accordingly,  the  agreement  dated July 12. 1993 among  Company and Hot Sam and
TOCC (the "TOCC  Agreement") is hereby  superseded in its entirety.  The parties
specifically  acknowledge  and agree that  certain  funding  paid under the TOCC
Agreement  remains  unearned as of the execution of this Restated  Agreement and
that  Company's  right to  recover  any  portion  of the  unearned  amount  will
hereafter  be  governed  by the  provisions  of this  Restated  Agreement.  This
Restated  Agreement will also supersede all prior oral and written agreements or
proposals  between the parties  governing  the subject  matter of this  Restated
Agreement.

This Restated  Agreement  will apply to all outlets  located in the  continental
United States that are owned by MFOC and in which Fountain  Beverages are served
(the "Corporate Outlets"), without regard to the trade name under which they are
operated.  It will also apply to all MFOC outlets within the continental  United
States that are owned by franchisees (the "Franchised  Outlets").  The Corporate
and  Franchised  Outlets  together are  referred to as the "MFOC  System" or the
"System Outlets".



<PAGE>


If at any time  during the Term MFOC  opens or  acquires  additional  outlets in
which  Fountain  Beverages  are  served,  or  authorizes  additional  Franchised
Outlets, the terms of this Restated Agreement will apply to those outlets unless
they are already governed by another


<PAGE>



Mr. Larry Hodges
January 9, 1997
Page 2




     agreement  with  Company  that is validly  assigned  to MFOC as part of the
acquisition.  Nothing in this Restated Agreement,  however, will be construed to
require  MFOC to sell  Company's  products  in any  outlets  acquired  after the
execution  of this  Restated  Agreement  in which such sale would  constitute  a
breach of a pre-existing  binding and enforceable contract with another post-mix
supplier. Upon the expiration of any such pre-existing contract, MFOC shall make
Company's  products  available in such acquired outlets pursuant to the terms of
this Restated Agreement,  if mutually agreed upon by the parties. If the parties
do not mutually  agree that the terms of this Restated  Agreement  will apply to
those  acquired  outlets,  MFOC will grant Company the  opportunity to present a
marketing  program for those acquired  outlets and agrees not to accept an offer
from a  competitor  of Company  with  respect  to those  outlets  without  first
communicating  such offer to Company  and  allowing  Company  the first right of
refusal.


When used in this Restated Agreement, the term "Beverages" means all soft drinks
and  other  non-alcoholic  waters,  sports  drinks,  frozen  beverages,  juices,
punches, ades and iced teas, whether carbonated or non-carbonated,  but does not
include  coffee or tea brewed on the  premises,  juice  freshly  squeezed on the
premises,  or any  dairy  products.  The term  "Fountain  Beverages"  means  all
Beverages  prepared  from syrup,  powder or  concentrate  and  dispensed  on the
premises from post-rnix or frozen  Beverage  dispensers,  bubblers and the like.
The term "Bottle/Can Beverages" means all Beverages packaged in bottles, cans or
other containers,  excluding only those Beverages defined as Fountain Beverages.
"Fountain  Syrup(s)"  means the syrup required to produce the finished  Fountain
Beverages.

The marketing program  described In this Restated  Agreement has been offered to
MFOC in  response  to  current  competitive  conditions  to afford  Company  the
opportunity to continue to provide Fountain  Beverages on a competitive basis to
the MFOC System. Further, the collective program described herein represents the
entire program to be provided to the MFOC System by Company during the Term, and
is in lieu of any other generally available program(s).

In  consideration of MFOC's  agreement to serve and promote  Company's  Fountain
Beverages to consumers in the  Corporate  Outlets,  and to cause the  Franchised
Outlets to serve and promote Company's Fountain Beverages,  and the other mutual
promises set forth in this Restated Agreement, the parties agree as follows:


<PAGE>



                               MARKETING AGREEMENT
                                                          Pretzel Time, Inc.
                                                           November 13, 1997



SCOPE OF MARKETING AGREEMENT

The parties to this  Marketing  Agreement  are Pretzel  Time,  Inc.  ("PTI") and
Coca-Cola USA Fountain  ("CCF").  This Agreement will apply to all outlets where
Fountain  Beverages are served that are owned or operated by PTI,  including any
outlets that are opened after this Agreement is signed. This Agreement will also
apply to outlets  acquired by PTI, unless those outlets are already  governed by
an agreement with CCF and that  agreement is validly  assigned to PTI as part of
the acquisition.  This Agreement will not apply to any outlets outside the fifty
United States,  and may not be assigned to a third party without CCF's approval.
All  outlets  to which  this  Agreement  applies  are  referred  to as  "Covered
Outlets." Once signed,  this  Marketing  Agreement will supersede all prior oral
and written  agreements  between the parties  relating to the marketing  program
provided by CCF.


TERM

This  Agreement will go into effect as of the first day of the month in which it
is  signed  and will  continue  for a period  of five (5) years or until PTI has
purchased its Volume Commitment of CCF's Fountain Syrups, whichever occurs last.
When used in this Agreement, the term "Year" means each consecutive twelve-month
period during the Term, beginning with the first day of the Term.

BEVERAGE AVAILABILITY

The term "Beverage" means all soft drinks and other non-alcoholic waters, sports
drinks, frozen beverages,  juices, juice drinks,  punches,  ades, bar mixers and
iced teas,  whether  carbonated or  non-carbonated,  with the exception of fresh
squeezed  lemonade,  tea or coffee  brewed on the premises and dairy  beverages.
"Fountain  Beverages"  are those  Beverages  that are dispensed  from  post-mix,
pre-mix or frozen beverage dispensers,  bubblers, or similar equipment. The term
"Fountain  Syrup" means the post-mix syrup used to prepare  Fountain  Beverages,
but does not include other forms of concentrate,  or syrup for frozen  Beverages
that is purchased from a full service  supplier of frozen Beverages to which CCF
provides promotional funding.


PTI will serve in each  Covered  Outlet a core brand set of  Fountain  Beverages
that  consists of Coca-Cola  classic,  diet Coke and Sprite,  and the  remaining
products will be jointly selected by Customer and CCF. CCF's Fountain  Beverages
will be the only Fountain Beverages served in the Covered Outlets.


PTI recognizes that the sale of competitive Beverages in bottles, cans, or other
packaging  would  diminish  the product  availability  rights  given to CCF, and
therefore  also agrees not to serve  competitive  Beverages in bottles,  cans or
other packaging in the Covered Outlets. LE972800.086

VOLUME COMMITMENT

PTI agrees to purchase  825,000 gallons of CCF's Fountain Syrup during the Term.
This Term Volume  Commitment  will be increased  by CCF if PTI opens  additional
Covered Outlets or acquires  additional outlets to which the Marketing Agreement
will apply. Projected annual volume is currently 165,000 gallons.


MARKETING PROGRAM

The  following  marketing  programs will be provided to assist PTI in maximizing
the sale of Fountain Beverages in the Covered Outlets:

Conversion  Fund. The amount of the fund is determined by multiplying One Dollar
($1.00) by documented  volume of competitive  Fountain Syrup purchased by PTI in
the year preceding the effective date of this Agreement. The purpose of the fund
is to offset costs  associated  with the  conversion  to CCF brands.  Funding is
provided in return for PTI's commitment to serve CCF's Fountain Beverages in the
Covered  Outlets  throughout  the Term,  and will be paid when this Agreement is
signed.

Promotional Support Funds.

Funding is earned at the rate of One Dollar and  sixty-five  cents  ($1.65)  for
each gallon of CCF's  Fountain  Syrups that PTI  purchases.  To qualify for this
fund Customer must fulfill the following performance criteria:

        3.     List the  available  CCF  Fountain  Beverages,  along  with their
               refill  prices,  and  display  approved  versions  of the related
               trademarks on the menu boards of all Covered Outlets; and

     3.  Participate in the development and  implementation  of two (2) mutually
agreed upon brand development activities each Year; and

        3.     Participate in the  development  and  implementation  of at lease
               three (3) mutually  agreed upon  promotions to be conducted on an
               ongoing basis each Year.  These promotions may include the use of
               Coke To Go cups, "before 11 a.m." hot pricing  promotions,  combo
               meal promotions and permanent refill pricing; and

        4.     Display in each Covered  Outlet a mutually  agreed upon neon sign
               bearing approved versions of CCF's trademarks; and

     5.  Utilize a cap set  comprised of 16, 20 and 32 ounce cups and a 44 ounce
promotional Coke To Go cup.


Upon execution of this Agreement, CCF will advance to PTI the sum of Two Hundred
Seventy-Two Thousand Two Hundred Fifty Dollars ($272,250) which


<PAGE>



sum represents a portion of the Promotional  Support Funds CCF anticipates  that
PTI will earn during the Term.  After such time as PTI has earned  this  advance
(i.e.,  after PTI has purchased  165,000  gallons of CCF's  Fountain  Syrups and
fulfilled the applicable  performance  requirements),  Promotional Support Funds
will be paid  quarterly,  at the end of the three (3) month period in which they
are earned.


EOUIPMENT PROGRAM

CCF will  provide  for PTI's use the  equipment  owned by CCF that is  currently
installed  in the Covered  Outlets.  In  addition,  for each new Covered  Outlet
opened during the Term, CCF will provide an equipment package  consisting of the
following:  one (1) six valve drop-in  dispenser.  one (1)  carbonator,  one (1)
regulator, six (6) Bag-in-Box pumps and one (1) Bag-in-Box rack.

The  equipment is provided by CCF subject to the terms and  conditions  of CCF's
standard lease  agreement,  but no lease payment will be charged.  A copy of the
standard lease  agreement is attached  hereto as Exhibit A and is made a part of
this Agreement, except as specifically changed by this Agreement.

SERVICE PROGRAM

Each Covered Outlet may use CCF's Service Network without charge for up to three
(3) regular  mechanical  repair calls per Year.  These calls are calculated on a
per outlet  basis and may not be  aggregated.  Parts  required  for these repair
calls  that are  valued  at no more  than  Fifteen  Dollars  ($15)  will also be
provided without charge.

PTI will be invoiced for the cost of other types of service calls or for regular
mechanical repair calls in excess of those available under this program.

TERMINATION

Once this Agreement is signed by both parties,  it may be terminated  before the
scheduled expiration date only in the following circumstances:


         (i)      Either party may terminate  this  Agreement if the other party
                  fails to comply with a material  term or condition  hereof and
                  does not remedy the  failure  within  ninety  (90) day's after
                  receiving written notice (the "Cure Period"). Termination will
                  be  effective  thirty  (30)  days  after  the end of the  Cure
                  Period.

        (ii)      CCF may  terminate  the  Agreement if there is a transfer of a
                  substantial  portion of the stock or assets of PTI that is not
                  in the ordinary course of business.


If this Agreement is terminated  before its expiration date, PTI must return any
dispensing equipment owned by CCF. Additionally, PTI will pay the following sums
at the time of termination:


     a. Any pre-paid but unearned Promotional Support Funds.

     b. Damages  calculated  at the rate of eighty cents ($0.80) for each gallon
by which PTI fails to meet its Term Volume Commitment.

     c. The unamortized portion of the cost of installation, and the entire cost
of  refurbishing  and removal of all  equipment  owned by CCF that was installed
less than five years before termination.

        d.  Interest  on the the sums due to CCF at the rate of one  percent per
month, accrued.
                  in the case of sums due under the subparts a and b above, from
                  the date the  Agreement as signed and, in the case of sums due
                  under subpart c above. from the date costs were incurred.



This list of damages is not intended to restrict the right of either  party,  to
pursue other  remedies or damages if the other party  breaches the terms of this
Agreement.



DISPUTE RESOLUTION

If a dispute arises out of or relates to this  Agreement or the breach  thereof,
and if said dispute cannot be settled  through direct  discussions,  the parties
agree to attempt  to settle  the  dispute  in an  amicable  manner by  mediation
administered  by the  American  Arbitration  Association  under  its  Commercial
Mediation Rules. Thereafter,  any unresolved controversy or claim arising out of
or  relating  to this  Agreement,  or the  breach  thereof,  shall be settled by
arbitration  administered by the American Arbitration  Association in accordance
with its Commercial Arbitration Rules, and judgment on the award rendered by the
arbitrator(s)  may be  entered in any court  having  jurisdiction  thereof.  Any
arbitration  brought under the terms of this agreement shall be conducted in the
following manner: Company shall appoint one person as an arbitrator and Customer
shall appoint one person as an arbitrator.  The two  arbitrators so chosen shall
select a third  impartial  arbitrator  within ten (10) days of the date on which
the second  arbitrator is selected.  If the arbitrators  selected by the parties
are unable or fall to agree upon the third arbitrator,  such arbitrator shall be
selected by the American  Arbitration  Association.  The three arbitrators shall
determine all questions  presented to them by majority  vote.  The decision of a
majority of the arbitrators shall be final and conclusive on the parties hereto.


CONFIDENTIALITY

Neither  party  shall  disclose to any third  party  without  the prior  written
consent of the other party any  information  concerning  this  Agreement  or the
contemplated  transaction,  except for disclosure to any  employees,  attorneys,
accountants  and  consultants  involved in assisting  with the  negotiation  and
closing of the contemplated  transaction,  or unless such disclosure is required
by law.





ADDITIONAL TERMS

Authorization.  Each party  represents and warrants that it has the unrestricted
right  and is  authorized  to enter  into  this  Agreement  and to  perform  the
obligations required of it under this Agreement.


Offset.  CCF will not be  obligated  to pay to PTI any of the funding that would
otherwise  be payable  pursuant to this  Agreement  to the extent that PTI is in
default under CCF's credit terms or on any financial  obligation to CCF, and CCF
may offset any arrearage  against funding that would otherwise be payable to PTI
under this Agreement.


Force Majeure.  Either party is excused from performance under this Agreement if
such nonperformance  results from any acts of God, strikes,  war, riots, acts of
governmental  authorities,  shortage of raw materials or any other cause outside
the reasonable control of the nonperforming party.
                       I

Notices.  All  notices to be given under this  Agreement  must be in writing and
mailed by  registered  or certified  mail,  return  receipt  requested,  postage
prepaid, to the other party at the following address:

If to PTI:             Larry Hodges
                       Pretzel Time, Inc.
                       462 West Bearcat Drive
                       Salt Lake City, Utah 84115

If to CCF:             Area Vice President
                       Coca-Cola USA Fountain
                       6700 Antioch, Suite 4250
                       Merriam, KS 66204

With a copy to:        Linda L. Milfred
                       Counsel
                       Coca-Cola USA Fountain
                       One Coca-Cola Plaza
                       Atlanta, Georgia 30313

Trademarks.  Neither party shall make use of any of the other party's trademarks
or logos  without the prior written  consent of that party,  and all use of such
trademarks shall inure to the benefit of the trademark owner.

Acquisition of PTI. CCF may terminate the Agreement if a controlling interest in
the stock or assets of PTI is acquired by or merged with a third  party.  In the
event that a  controlling  interest  in PTI's  stock or assets is acquired by or
merged with a third party and CCF does not elect to  terminate  this  Agreement.
PTI shall elect either to (i) have the acquiring party ratify this

Agreement and assume all of PTI's obligations under this Agreement,  or (ii) pay
to CCF all of the damages  associated  with early  termination  of the Agreement
specified in "Termination" above. If the acquiring party ratifies this Agreement
and assumes PTI's obligations hereunder and is subject to another agreement with
CCF that is applicable to acquired outlets,  the parties will mutually determine
which  agreement will govern the acquired  outlets.  This Agreement shall not be
otherwise  assignable without the express written consent of CCF. If at any time
during the term PTI divests  any Covered  Outlets or  terminates  any  franchise
agreements,  PTI agrees to provide CCF with  sufficient  notice of such event to
allow CCF to protect its property interests.

    

     Agreed to this day of , 1997.

PRETZEL TIME, INC.                                  COCA-COLA USA FOUNTAIN

By:/s/Larry Hodges                                   By:  /s/Tom Moore
                                                             Tom Moore
 Larry Hodges,  President                           Vice President, Field Sales


<PAGE>



                                    Exhibit A
                                 Lease Agreement





                              EMPLOYMENT AGREEMENT


         THIS EMPLOYMENT  AGREEMENT (this  "Agreement") is made and entered into
this _____ day of October, 1997, by and between MICHAEL R. WARD ("Employee") and
MRS. FIELDS' ORIGINAL COOKIES, INC., a Delaware corporation (the "Company").


                                     RECITAL

         Whereas,  the  Employee is  currently  employed  as a Senior  Executive
Officer of the Company  pursuant to that  certain  Employment  Agreement,  dated
September  12, 1996 (the "Old  Agreement"),  by and between the Employee and the
Company; and

         Whereas,  the  Company  has  determined  that  it is in  the  Company's
interest to assure the Employee's  continuing employment with the Company beyond
the expiration date in the Employee's Old Agreement; and

     Whereas, the Employee has determined that it is in his interest to continue
employment with the Company; and

         Whereas,  upon the  execution of this  Agreement,  the Old Agreement is
automatically  terminated and Employee shall have no rights or claims under that
Old Agreement.

         Now,  Therefore,  in  consideration  of  the  mutual  covenants  herein
contained and other good and valuable consideration, the receipt and sufficiency
of which are hereby  acknowledged,  Employee  and the  Company  hereby  agree as
follows:

                                    AGREEMENT

         1.  DUTIES.  The  Company  does  hereby  hire,  engage,  and employ the
Employee as the Vice  President of  Administration/Legal  Counsel of the Company
and  Employee  does  hereby  accept and agree to such  hiring,  engagement,  and
employment. Employee shall serve the Company in such position fully, diligently,
competently,  and in  conformity  with  provisions  of  this  Agreement  and the
corporate  policies of the Company as they presently exist, and as such policies
may be amended,  modified,  changed, or adopted during the Period of Employment,
as hereinafter defined.

         During the Period of Employment  Employee  shall also serve as the Vice
President of Administration/Legal Counsel of each subsidiary or affiliate of the
Company that is now or that becomes a part of the Mrs.  Fields Company Group. As
used in this Agreement,  the term the "Mrs. Fields Company Group" shall mean and
refer to the Company and the Company's  subsidiaries and affiliates from time to
time.




<PAGE>



         Subject  to  specific  elaboration  by the  Board of  Directors  of the
Company as to the duties (which shall be  consistent  herewith and with Employee
offices  provided  for  hereunder)  that are to be performed by Employee and the
manner in which such duties are to be  performed,  the duties of Employee  shall
entail   those   duties   customarily   performed   by  a  Vice   President   of
Administration/Legal  Counsel of a company with a sales volume and the number of
employees commensurate with those of the Company. Provided, however, that at all
times during the Period of  Employment,  Employee shall perform those duties and
fulfill  those  responsibilities  and  refrain  from those  activities  that are
reasonably  prescribed or proscribed by the Board of Directors of the Company to
be performed or refrained  from by his  consistent  with his positions  with the
Company.

         Employee  shall  be  responsible  and  report  only  to  the  Company's
President and Chief Executive Officer.

         Throughout  the Period of  Employment,  Employee  shall devote his full
time, energy, and skill to the performance of his duties for the Company and for
the benefit of the Company and the Mrs.  Fields  Company  Group.  The  foregoing
notwithstanding,  Employee  shall be permitted to (i) engage in  charitable  and
community  affairs,  (ii) act as a director of any corporations or organizations
outside the Mrs. Fields Company Group not in competition with the Company or any
member of the Mrs. Fields Company Group and to manage such  investments,  not to
exceed three (3) in number,  and receive  compensation  therefore,  and (iii) to
make  investments  of  any  character  in  any  business  or  businesses  not in
competition  with the Company or any member of the Mrs. Fields Company Group and
to manage such  investments (but not be involved in the day to day operations of
any such business), provided, in each case and collectively,  that the same does
or  do  not   constitute   or  involve   Employee  in  a  conflict  of  interest
  the Company or any member of the Mrs.  Fields  Company  Group or
interfere with the performance of Employee's duties under this Agreement.

         Employee  shall  exercise due diligence and care in the  performance of
his duties for and the  fulfillment of his obligations to the Company under this
Agreement.

         The Company shall furnish  Employee with office,  secretarial and other
facilities  and  services as are  reasonably  necessary or  appropriate  for the
performance of Employee's  duties  hereunder and consistent with his position as
the Vice President of Administration/Legal Counsel of the Company.

         2. PERIOD OF  EMPLOYMENT.  The Period of Employment  (as defined below)
shall,  unless sooner  terminated as provided herein, be the two (2) year period
commencing on the date of execution of this Agreement.

         Unless the Company gives notice of  termination  as provided under this
Agreement,  this Agreement will  automatically  renew on each annual anniversary
from the execution of this Agreement for a successive two-year period.





<PAGE>



         3.       COMPENSATION.

                  (a) BASE SALARY. During the Period of Employment,  the Company
shall pay Employee,  and Employee agrees to accept from the Company,  in payment
for his  services a base  salary of One  Hundred  Twenty-Five  Thousand  Dollars
($125,000.00)   per  year  ("Base  Salary"),   payable  in  equal   semi-monthly
installments  or at such other time or times as Employee  and the Company  shall
agree. Upward adjustment to the Base Salary shall be considered by the Company's
Board of Directors not less  frequently  than annually.  The Company's  Board of
Directors at any time or times may, but shall have no obligation to,  supplement
Employee's  salary by such bonuses and/or other special payments and benefits as
the Board of Directors of the Company in its sole and  absolute  discretion  may
determine.

     (b)  INCENTIVE  COMPENSATION.  During  the Period of  Employment,  Employee
shall:

     (i) participate in any incentive  compensation plan adopted by the Company;
or

     (ii) if the  Company,  for any  reason,  shall not adopt and  implement  an
incentive  compensation  plan in  replacement  of the  1997  Incentive  Plan for
eligible  employees of the Company  (including  Employee),  Company and Employee
agree that this Agreement  shall provide  Employee with the  opportunity to earn
and be paid  incentive  compensation  to the same extent that he was eligible to
earn and be paid incentive  compensation  under the incentive  compensation plan
under which,  pursuant to the provisions of this Section 3(b), Employee was most
recently eligible to earn and be paid incentive compensation by the Company.

         4. FRINGE BENEFITS. During the Period of Employment,  Employee shall be
entitled to the following fringe benefits.

                  (a) BENEFIT  PLANS.  Employee shall be entitled to participate
in all  benefit  plans and  programs  generally  available  to all other  senior
management  employees of the Company or to all employees of the Company  working
in Salt Lake City, Utah, subject to any restrictions specified in such plans and
to receive such other  benefits and  conditions of employment as are provided to
all other senior  officers or  executives  of the Company as of the date of this
Agreement.

                  (b) EQUITY PLAN.  Employee shall be entitled to participate in
an equity based plan or  arrangement  (the "Equity  Plan")  consistent  with the
letter from Herbert S. Winokur, Jr. to Lawrence Hodges, dated August 5, 1996. In
the event that (i) the  Company  fails to adopt the Equity  Plan,  Employee  may
terminate  this  Agreement and his  employment  hereunder  with Good Reason,  as
hereinafter   defined,  in  accordance  with  the  provisions  of  Section  9(b)
("Termination by  Employee-Termination-With  Good Reason").  Employee's right to
terminate  this  Agreement  and his  employment  hereunder  with Good  Reason in
accordance with said Section 9(b) shall be Employee's sole and exclusive  remedy
for or resulting from the failure,  for any reason,  of the Company or its Board
of Directors to create or implement  the Equity Plan or to take any other action
specified in this Section 4(b).

         Anything  in this  Agreement  or in such  plan  or  arrangement  to the
contrary  notwithstanding,  the  inclusion  in such plan or  arrangement  of any
provision(s)  addressing  participation  by Employee in such plan or arrangement
for a period  of years  shall  not be  interpreted  as a  promise  of  continued
employment by the Company for such period of years or any other period of time.

         The plan or  arrangement  to be proposed by Employee shall provide that
any payments  made  thereunder,  in  conjunction  with any other  payments  that
constitute  "parachute  payments"  (as  defined  in  Section  280G(b)(A)  of the
Internal Revenue Code) (the "Code"), shall be limited such that no such payments
or portions  thereof  constitute  an "excess  parachute  payment" (as defined in
Section  280G(b)(1) of the Code) or are otherwise  nondeductible  by the Company
for tax purposes under any other provision of the Code.
<PAGE>

                  (c) VACATION AND OTHER  LEAVE.  Employee  shall be entitled to
such amounts of paid vacation and other leave, but not less than three (3) weeks
vacation  per  twelve-month  period of  employment,  as from time to time may be
allowed  to the  Company's  senior  management  personnel  generally,  with such
vacation to be scheduled  and taken in accordance  with the  Company's  standard
vacation policies applicable to such personnel.

                  (d) VESTING ON DEATH OR  DISABILITY.  Upon any  termination of
this Agreement and Employee's employment hereunder by reason of Employee's death
or Permanent  Disability,  as defined in Section  7(b)  ("Death or  Disability -
Definition of Permanently Disabled and Permanent Disability"), provided that the
terms and  provisions of such plan and applicable  law permit,  any  theretofore
deferred  or  unvested  portion of any award made to  Employee in respect of any
retirement,  pension,  profit sharing,  long term  incentive,  and similar plans
automatically shall become fully vested in Employee and shall be nonforfeitable,
and shall continue in effect and be redeemable by or payable to Employee (or his
designated  beneficiary  or  estate) at the time and on the same  conditions  as
would have  applied had  Employee's  employment  not been so  terminated.  It is
expressly  provided,  however,  that nothing in this Section 4(d) shall obligate
the Company to provide full vesting upon death or disability in connection  with
participation by Employee in the equity plan or arrangement  contemplated  under
Section 4(b) ("Fringe  Benefits-Equity Plan"), further, the provisions governing
payment of any  incentive  compensation  payable  to  Employee  pursuant  to the
incentive     compensation    plan(s)    referred    to    in    Section    3(b)
("Compensation-Incentive  Compensation")  shall  govern any payment of incentive
compensation due thereunder in the event of Employee's death or disability.

                  5.  BUSINESS  EXPENSES AND  AUTOMOBILE  ALLOWANCE.  During the
Period of Employment,  the Company shall pay, or in case paid by Employee in the
first instance,  reimburse Employee for, any and all necessary,  customary,  and
usual expenses  incurred by him in connection with the performance of his duties
hereunder,   including,   without  limitation,   all  traveling  expenses,   and
entertainment   expenses,   upon   submission   of   appropriate   vouchers  and
documentation.





<PAGE>



         To the extent  provided to all other senior  officers or  executives of
the  Company,  during the Period of  Employment,  Employee  shall be entitled to
receive an automobile  allowance and reimbursement for expenses  associated with
the operation and maintenance of an automobile which is comparable to Employee's
current  automobile.  The Company will reimburse  Employee upon  presentation of
vouchers and  documentation  for any such  operational and maintenance  expenses
which are consistent with the usual accounting procedures of the Company.

                  6. NO OTHER BENEFITS OR COMPENSATION. Employee, as a result of
his employment by the Company,  shall be entitled to only the  compensation  and
benefits  provided for in this Agreement,  subject to the terms thereof,  and no
others.

                  7.     DEATH OR DISABILITY.

(a)  TERMINATION  OF   EMPLOYMENT.   If  Employee  dies  during  the  Period  of
     Employment,  Employee's  employment shall automatically cease and terminate
     as of the date of Employee's death.

                  If  Employee  becomes  Permanently  Disabled  (as  hereinafter
defined)  while  employed by the  Company,  (i)  Employee's  employment  and the
Company's obligations  hereunder,  including the payment of Base Salary pursuant
to Section  3(a)  ("Compensation-Base  Salary")  shall  continue for a period of
ninety  (90)  days  from the date on which  the  Employee  is  determined  to be
Permanently  Disabled  ("Employee s Disability Date"), and (ii) ninety (90) days
after the Employee's  Disability Date, Employee's employment and all obligations
of the Company hereunder shall automatically cease and terminate.

                  In the case of Employee's  death or Permanent  Disability  (as
hereinafter  defined),  the Company shall be obligated to pay to Employee (or to
Employee  s estate in the case of  Employee's  death)  any Base  Salary  and any
incentive  compensation  accrued to  Employee  as of the date of the  Employee's
death, or in the case of Employee's Permanent  Disability,  as of the Employee's
Disability Date. In the event Employee's  employment is terminated on account of
Employee's Permanent  Disability,  he shall, so long as his Permanent Disability
continues,  remain  eligible  for all  benefits  provided  under  any  long-term
disability  programs of the  Company in effect at the time of such  termination,
subject to the terms and  conditions  of any such  programs,  as the same may be
changed,  modified,  or terminated for or with respect to all senior  management
personnel of the Company.

     (b)  DEFINITION  OF  PERMANENTLY  DISABLED AND  PERMANENT  DISABILITY.  For
purposes of this Agreement (other than Sections 4 (a) ("Fringe  Benefits-Benefit
Plans"),  4 (d)  ("Fringe  Benefits-Vesting  on Death or  Disability"),  and the
provisions  relating to disability  insurance  contained in the last sentence of
Section  7(a)  ("Death  or  Disability-Termination  of  Employment"),  the terms
"Permanently   Disabled"  and  "Permanent   Disability"  shall  mean  Employee's
inability,  because  of  physical  or  mental  illness  or  injury,  to  perform
substantially  all of his customary  duties pursuant to this Agreement,  and the
continuation  of such disabled  condition for a period of ninety (90) continuous
days, or for not less than one hundred  eighty (180) days during any  continuous
twenty-four (24) month period. Whether Employee is Permanently Disabled shall be
certified to the Company by a Qualified Physician (as hereinafter  defined),  or
if  requested  by Employee a panel of three  Qualified  Physicians.  If Employee
requests  such a panel,  Employee and the Company  shall each select a Qualified
Physician  who  together  shall then  select a third  Qualified  Physician.  The
determination  of the individual  Qualified  Physician or the panel, as the case
may be, shall be binding and  conclusive for all purposes.  As used herein,  the
term  "Qualified  Physician"  shall mean any  medical  doctor who is licensed to
practice  medicine in the State of Utah and is reasonably  acceptable to each of
Employee and the Company.  Employee and the Company may in any instance,  and in
lieu  of  a  determination  by a  Qualified  Physician  or  panel  of  Qualified
Physicians,  agree between themselves that Employee is Permanently Disabled. The
terms  Permanent  Disability  and  Permanently  Disabled as used herein may have
meanings different from those used in any disability insurance policy or program
maintained by Employee or the Company.
<PAGE>

                  8.       TERMINATION BY THE COMPANY.

                           (a)    TERMINATION FOR CAUSE.  The Company, by
action of its Board of Directors,  may, by providing written notice to Employee,
terminate  the  employment of Employee  under this  Agreement for "cause" at any
time. The term "cause" for purpose of this Agreement shall mean:

     (i) The refusal of Employee to  implement  or adhere to lawful  policies or
directives  of the  Board of  Directors  of the  Company  consistent  with  this
Agreement; or

     (ii)  Employee's  conviction of or entrance of a plea of nolo contendere to
(A) a  felony,  (B) to any other  crime,  which  other  crime is  punishable  by
incarceration  for a period of one (1) year or longer, or (C) other conduct of a
criminal  nature that may have an adverse impact on the Company s reputation and
standing in the community; or

     (iii) conduct that is in violation of Employee's common law duty of loyalty
to the Company; or

     (iv) fraudulent conduct by Employee in connection with the business affairs
of the  Company,  regardless  of whether said conduct is designed to defraud the
Company or others; or

     (v) theft,  embezzlement,  or other criminal  misappropriation  of funds by
Employee, whether from the Company or any other person; or

     (vi) any  breach of or  Employee's  failure to  fulfill  any of  Employee's
obligations, covenants, agreements, or duties under this Agreement.








<PAGE>



Provided,  however,  that  "cause"  pursuant  to clause (i) or (vi) shall not be
deemed to exist unless the Company has given  Employee  written  notice  thereof
specifying  in  reasonable  detail  the  facts  and  circumstances   alleged  to
constitute  "cause",  and thirty  (30) days after such  notice  such  conduct or
circumstances has not entirely ceased or been entirely  remedied.  If Employee's
employment is terminated for "cause," the termination shall take effect upon the
effective  date (pursuant to Section 24  ("Notices"))  of written notice of such
termination to Employee.  In the event  Employee's  employment is terminated for
"cause,"  then except for unpaid  accrued  vacation,  the Company  shall have no
obligation  to pay  Employee  any  amounts,  including,  but not limited to Base
Salary,  for or with  respect  to any  period  after the  effective  date of the
termination of Employee's employment for "cause," including any obligation under
the replacement to the 1994 Incentive Plan or the Equity Plan.

         If the Company attempts to terminate Employee's  employment pursuant to
this  Section  8(a) and it is  ultimately  determined  that the  Company  lacked
"cause," the provisions of Section 8(b) ("Termination by the Company-Termination
Without Cause") shall apply,  and Employee's sole and exclusive  remedy for such
breach of this  Agreement by the Company  and/or any other damages that Employee
shall have  suffered or incurred of any nature  whatsoever,  shall be to receive
the  payments  expressly  called  for  by  Section  8(b)  ("Termination  by  the
Company-Termination  Without  Cause") with  interest on any past due payments at
the rate of eight  percent  (8%) per year from the date on which the  applicable
payment  would have been made  pursuant  to Section  8(b)  ("Termination  by the
Company-Termination   Without  Cause")  plus   Employee's   costs  and  expenses
(including but not limited to reasonable attorneys' fees) incurred in connection
with such dispute.

     (b)  TERMINATION  WITHOUT CAUSE.  The Company may, with or without  reason,
terminate  Employee's  employment  under this Agreement  without  "cause" at any
time,  by  providing  Employee  thirty  (30) days prior  written  notice of such
termination.  If Employee's  employment  is terminated  pursuant to this Section
8(b),  Employee  shall  not be  obligated  to  render  services  to the  Company
following  the  effective  date of such notice (the "Notice  Date")  except such
services as are  requested  by the Company  pursuant to Section 11  ("Transition
Period Services"), and as its sole and exclusive obligation and duty to Employee
resulting  directly or indirectly from the termination of Employee's  employment
with the Company and in full and complete  settlement of any and all claims that
Employee may have or claim to have  arising  directly or  indirectly  out of the
termination of his employment  with the Company,  the Company shall,  subject to
Section 12 ("Non  Competition")  pay Employee,  as severance pay, an amount (the
"Severance  Amount")  equal to the  product  of  multiplying  the  then  current
semi-monthly base salary by thirty-six (36) semi-monthly periods (the "Severance
Period"). The Severance Amount shall be payable by the Company to Employee in an
amount  equal  to the  Base  Salary  payable  in  twelve  (12)  equally  monthly
installments  commencing  on the Notice Date.  The Company shall also pay to the
Employee  a  portion  of any  discretionary  bonus  (the  "Bonus  Portion"),  as
determined  by the  Company's  Board of  Directors,  referred to in Section 3(a)
("Compensation-Base  Salary"),  that,  but for  the  termination  of  Employee's
employment, would have been paid to Employee for or with respect to the calendar
year in which  Employee's  employment  is  terminated.  The Bonus  Portion shall
consist  of that  percentage  of the  said  discretionary  bonus  determined  by
dividing the number of full or partial  calendar months during the calendar year
in which Employee's  employment is terminated that Employee was in the employ of
the  Company  by twelve  (12).  Until the end of the  Severance  Period or until
Employee is gainfully  employed by another  employer,  which ever time period is
less, the Company shall allow Employee to continue  participation in the Company
s group health insurance plan at the Company's  expense.  In accordance with all
applicable laws, Employee shall be extended all COBRA rights and benefits at the
end of the Severance Period.
<PAGE>

         9.       TERMINATION BY EMPLOYEE.

                  (a)  TERMINATION-WITHOUT  GOOD REASON. Employee shall have the
right to terminate this Agreement and his employment  hereunder at any time upon
thirty (30) days prior written notice of such termination to the Company. Except
as expressly set forth in Section 11 ("Transition  Period  Services"),  upon the
effective date of any such  termination  all  obligations and rights of Employee
and the Company hereunder shall terminate and cease.

                  (b)      TERMINATION-WITH GOOD REASON.  If the Company:

     (i) requires Employee to relocate his home, without Employee's  consent, to
a location  which is more than 75 miles from 462 West Bearcat  Drive,  Salt Lake
City, Utah 84115; or

     (ii) fails to provide  Employee with the  compensation  and benefits called
for by this Agreement; or

     (iii) assigns Employee to a lower organizational
level than the level at which he is on
the date of this Agreement  assigned,  or  substantially  diminishes  Employee's
assignment,  duties,   responsibilities,   or  operating  authority  from  those
specified in Section 1 ("Duties"); or

     (iv) fails to implement an incentive  compensation plan required by Section
3(b) ("Compensation-Incentive Compensation"); or

     (v) fails to  implement an equity plan or  arrangement  required by Section
4(b)
("Fringe Benefits-Equity Plan"); or

     (vi) is divested,  by sale,  closure,  liquidation,  foreclosure,  or other
means,  of any  substantial  part  of its  assets  or  business  as now  held or
conducted; or

     (vii)  breaches this  Agreement  and such breach  continues for a period of
thirty (30) days after written  notice thereof given by Employee to the Company,
then any one or more of such circumstances shall constitute "Good Reason",  and,
subject to the  provisions  of Section 10 ("Means  and Effect of  Termination"),
Employee  shall have the right to terminate  this  Agreement and his  employment
hereunder  for Good Reason,  if,  thirty (30) days after the  effective  date of
Employee's notice to the Company of such circumstances constituting Good Reason,
such circumstances continue to exist, and for all purposes of this Agreement any
such termination of this Agreement by Employee shall have the same effects under
this  Agreement  as the  termination  of the  Employee's  employment  under this
Agreement by Company without "cause."


<PAGE>



         10. MEANS AND EFFECT OF  TERMINATION.  Any  termination  of  Employee's
employment  under this  Agreement  shall be  communicated  by written  notice of
termination  from the  terminating  party to the  other  party.  The  notice  of
termination  shall indicate the specific  provision(s) of this Agreement  relied
upon in effecting the termination  and shall set forth in reasonable  detail the
facts and circumstances alleged to provide a basis for termination,  if any such
basis is required by the applicable  provision(s) of this Agreement.  Any notice
of termination by the Company shall be approved by a resolution  duly adopted by
a  majority  of the  directors  of the  Company  then in  office.  The burden of
establishing  the  existence  of  "cause"  or Good  Reason  shall  be  upon  the
terminating party. If Employee's  employment is terminated by either party, then
promptly  after the effective  date of such  termination or in the manner and at
the time or times  provided  in the  relevant  Section  of this  Agreement,  the
Company promptly shall provide and pay to Employee,  or in case of his death his
estate or heirs, all compensation,  benefits,  and reimbursements due or payable
to Employee  for the period to the  effective  date of the  termination.  To the
extent  permitted by  applicable  law, the  calendar  month in which  Employee's
employment is terminated shall be counted as a full month in determining  amount
and vesting of any benefits under benefit plans of the Company.

         11. TRANSITION PERIOD SERVICES.  In the event Employee's  employment is
terminated  by  the  Company  pursuant  to  section  8(b)  ("Termination  by the
Company-Termination  Without  Cause") or by Employee  pursuant  to Section  9(a)
("Termination by Employee-Without  Good Reason"), if requested by the Company in
writing,  Employee shall render such services, on a part-time basis for a period
not to  exceed  sixty  (60)  days  after  the  effective  date of the  notice of
termination  (whether  given by the Company or by  Employee),  as the  Company's
Board of Directors reasonably requests for transition  purposes.  Employee shall
receive no compensation for such services, other than the payment of Base Salary
as provided in Section 8(b)  ("Termination  by the  Company-Termination  Without
Cause") and  reimbursement  for expenses  incurred by Employee in providing such
services as provided in, and subject to the  provisions of, Section 5 ("Business
Expenses and Automobile Allowance")

         12.  NON  COMPETITION.  For a period  of one year  from the date of the
termination  of Employee's  employment  hereunder,  Employee shall not become an
employee,  owner (except for passive  investments of not more than three percent
(3%) of the outstanding  shares of, or any other equity interest in, any company
or  entity  listed  or  traded  on a  national  securities  exchange  or  in  an
over-the-counter  securities market),  officer, agent or director of any firm or
person which either  directly  competes  with a line or lines of business of the
Company  accounting for ten percent (10%) or more of the Company's  gross sales,
revenues or earnings before taxes. If, in any judicial proceeding, a court shall
refuse  to  enforce  all of the  separate  covenants  deemed  included  in  this
paragraph, the parties intend that those of such covenants which, if eliminated,
would permit the remaining separate covenants to be enforced in such proceedings
shall,  for the  purpose  of such  proceedings,  be deemed  eliminated  from the
provisions of this Section 12.

         In addition to any other remedies that may otherwise be available for a
breach of Section 12 hereof by  Employee,  Employee  agrees that in the event of
such breach he shall irrevocably  forfeit any right he may have to any remaining
severance   payment  to  be  made  under  Section  8(b)   ("Termination  by  the
Company-Termination Without Cause") subsequent to such breach.

         13. ASSIGNMENT. This Agreement is personal in its nature and neither of
the parties hereto shall,  without the consent of the other,  assign or transfer
this Agreement or any rights or obligations hereunder;  provided, however, that,
in the  event  of the  merger,  consolidation,  or  transfer  or  sale of all or
substantially  all of the assets of the Company with or to any other  individual
or entity,  this Agreement shall,  subject to the provisions  hereof, be binding
upon and  inure to the  benefit  of such  successor  and  such  successor  shall
discharge and perform all the promises,  covenants,  duties,  and obligations of
the Company hereunder.

         14.  GOVERNING  LAW.  This  Agreement  and the legal  relations  hereby
created  between the parties hereto shall be governed by and construed under and
in accordance  with the internal laws of the State of Utah,  which internal laws
exclude  any law or rule of the State of Utah,  or any  interpretation  thereof,
that would require or call for the application of the laws of any other state or
jurisdiction hereto.

         15. ENTIRE AGREEMENT.  Except with respect to final agreement regarding
those  open   incentive   compensation   matters   described   in  Section  3(b)
("Compensation-Incentive  Compensation")  and the  equity  plan  or  arrangement
contemplated under Section 4(b) ("Fringe  Benefits-Equity Plan"), this Agreement
embodies  the entire  agreement  of the parties  hereto  respecting  the matters
within its scope. This Agreement  supersedes all prior agreements of the parties
hereto on the subject matter  hereof.  Any prior  negotiations,  correspondence,
agreements,  proposals,  or understandings relating to the subject matter hereof
shall he deemed to be merged into this Agreement and to the extent  inconsistent
herewith,   such  negotiations,   correspondence,   agreements,   proposals,  or
understandings  shall  be  deemed  to be of no  force or  effect.  There  are no
representations,  warranties, or agreements, whether express or implied, or oral
or written,  with  respect to the  subject  matter  hereof,  except as set forth
herein.
<PAGE>

         This  Agreement  shall not be  modified by any oral  agreement,  either
express or  implied,  and all  modifications  hereof  shall be in writing and be
signed  by the  parties  hereto.  The  provisions  of this  and the  immediately
preceding sentence themselves may not be modified,  either orally or by conduct,
either  express or  implied,  and it is the  declared  intention  of the parties
hereto that no provision of this Agreement,  including said two sentences, shall
be  modifiable  in any way or manner  whatsoever  other  than  through a written
document signed by the parties hereto.

         16. WAIVER.  Failure to insist upon strict  compliance  with any of the
terms,  covenants,  or  conditions  hereof  shall not be deemed a waiver of such
term,  covenant,  or condition,  nor shall any waiver or  relinquishment  of, or
failure to insist upon strict  compliance  with, any right or power hereunder at
any one or more  times be deemed a waiver  or  relinquishment  of such  right or
power at any other time or times.

         17. NUMBER AND GENDER.  Where the context requires,  the singular shall
include the plural, the plural shall include the singular,  and any gender shall
include all other genders.

         18. SECTION  HEADINGS.  The section  headings in this Agreement are for
the purpose of convenience  only and shall not limit or otherwise  affect any of
the terms hereof.


         19.      DISPUTE RESOLUTION.

                  (a) NEGOTIATION AND MEDIATION. In the event any dispute arises
hereunder, the parties shall first attempt to resolve the dispute by negotiation
in good faith. If the dispute cannot be timely resolved through negotiation, the
parties will, before resorting to any of their remedies at law or in equity, try
to settle the dispute in good faith by mediation in Salt Lake City, Utah or such
other  location  as the parties may agree,  under the then  operative  mediation
rules of the American  Arbitration  Association or such other mediation tribunal
or private  mediator or medication  services  provider as the parties agree. The
mediator shall be such person as the parties  mutually agree, but if the parties
have failed to agree on a mediator within seven (7) days after the date on which
any party demands that the parties  proceed to mediation,  the mediator shall be
selected  by the  American  Arbitration  Association  or  such  other  mediation
services provider as the parties agree.

                  (b) OTHER  REMEDIES.  Failing  settlement  of the  dispute  by
negotiation  or mediation,  the parties  shall,  unless they  mutually  agree to
resolve the dispute  finally by  arbitration,  be entitled to pursue their legal
and equitable  remedies  (subject to the  provisions of Section 20  ("Liquidated
Damages-Breach by the Company") in any court having jurisdiction.

         20.  LIQUIDATED  DAMAGES-BREACH  BY THE  COMPANY.  Because  the damages
suffered  by  Employee  in such an event would be  difficult  or  impossible  to
estimate, establish,  ascertain, or prove, and in order to provide Employee with
a remedy in such an event without the necessity and associated  cost of Employee
having to  establish  or prove the  damages  suffered  by  Employee  as a result
thereof  (which remedy the parties hereto have and do agree would be appropriate
and adequate  compensation  to Employee in such  event),  in the event that this
Agreement and Employee's  employment  hereunder shall be terminated  (whether by
the Company or Employee) and  thereafter  Employee  shall prevail in any dispute
between  Employee and the Company  relative to,  involving,  or  concerning  the
legality  of  or  justification  for  the  termination  of  this  Agreement  and
Employee's  employment  hereunder  and any other  issues or matters  directly or
indirectly  arising out of or in connection with such termination and Employee's
employment by the Company,  subject to Section 12 ("Non  Competition")  Employee
shall be  entitled  to the  continued  payment of the Base Salary as provided in
Section  8(b)  ("Termination  by  the  Company-Termination  Without  Cause")  as
liquidated  and  exclusive  damages and not as a penalty,  and in such case this
Agreement and Employee's employment hereunder, shall for all purposes be treated
as having been  terminated by the Company  without  "cause"  pursuant to Section
8(b) ("Termination by the Company-Termination Without Cause").
<PAGE>

         In the event Employee files any claim,  complaint,  charge,  action, or
lawsuit against the Company or its employees,  agents,  officers,  directors, or
any  other  person   affiliated  or  associated  with  the  Company,   with  any
governmental agency, any state or federal court, or any mediation or arbitration
body or group,  for or with respect to a matter,  claim,  or incident,  known or
unknown,  which has occurred or arisen or which shall  hereafter  occur or arise
relative to,  involving,  or concerning  the  termination  of this Agreement and
Employee's  employment  hereunder  (whether as a result of action of Employee or
the Company) and any other issues or matters directly or indirectly  arising out
of or in  connection  with such  termination  and  Employee's  employment by the
Company,  and in such claim,  complaint,  action,  charge, or lawsuit,  Employee
alleges or asserts the right to recover, receive, or be awarded damages from the
Company or its  employees,  agents,  officers,  directors,  or any other  person
affiliated  or  associated  with the  Company in  addition  to or in lieu of the
liquidated  damages  expressly  provided for in this Section 20, Employee hereby
stipulates, agrees, and consents to the dismissal or withdrawal, with prejudice,
of any such  claim,  complaint,  action,  charge,  or lawsuit  (collectively,  a
"Dismissable  Claim").  In the event that Employee files any Dismissable  Claim,
Employee  shall be liable to the party or parties  against whom the  Dismissable
Claim  is  filed  (the  "Nonfiling  Party")  and  shall  indemnify  and save the
Nonfiling Party harmless from all costs and expenses, including, but not limited
to, attorneys fees, incurred by the Nonfiling Party and/or the Nonfiling Party s
officers,  agents, employees,  directors,  and/or any other person affiliated or
associated  with the Nonfiling  Party, if any, in defending or responding to any
such Dismissable Claim, regardless of whether such defense or response is before
a state or federal court or administrative  agency or a mediation or arbitration
body and regardless of who might ultimately be deemed to be the prevailing party
as to any such Dismissable Claim.

         21. ATTORNEY'S FEES. Employee and the Company agree that in any dispute
resolution proceedings arising out of this Agreement, the prevailing party shall
be entitled to its or his reasonable attorney's fees and costs incurred by it or
his in connection with resolution of the dispute in addition to any other relief
granted.

         22.  INDEMNIFICATION.  If Employee is made a party to, is threatened to
be made a party to, or is otherwise involved in any action, suit, or proceeding,
whether civil,  criminal,  administrative  or  investigative (a "Proceeding") by
reason of the fact that he is or was a  director,  officer,  or  employee of the
Company or is or was  serving  at the  request  of the  Company  as a  director,
officer,  employee,  or agent of another corporation or of a partnership,  joint
venture, trust, or other enterprise,  including service with respect to employee
benefit plans, whether before, during or after expiration or termination of this
Agreement, the Company shall indemnify and hold Employee harmless to the fullest
extent authorized by the Delaware General Corporation Law, as the same exists or
may hereafter be amended (but,  in the case of any such  amendment,  only to the
extent   that  such   amendment   permits   the   Company  to  provide   broader
indemnification  rights than such law  permitted the Company to provide prior to
such amendment),  against all expense,  liability, and loss (including attorneys
fees,  judgment  fines,  ERISA  excise  taxes or  penalties  and amounts paid in
settlement) reasonably incurred or suffered by Employee in connection therewith,
and such indemnification  shall continue after Employee ceases to be a director,
officer,  employee,  or agent of the  Company  and shall inure to the benefit of
Employee's heirs,  executors,  and administrators.  The right to indemnification
conferred  hereby  shall  include  the  right  to be  paid  by the  Company  the
reasonable expenses incurred in defending any Proceeding in advance of its final
disposition as such expenses are incurred.  The indemnification  provided herein
shall  not be deemed  exclusive  of any other  rights to which  Employee  may be
entitled under the Certificate of Incorporation,  Bylaws, any agreement, or vote
of stockholders or disinterested directors of the Company, or otherwise, both as
to action in his official  capacity and as to action in another  capacity  while
holding such office or position,  and shall  continue  with respect to action in
such  capacities  even if  Employee  has  thereafter  ceased  to be a  director,
officer,  employee,  or agent of the Company,  and shall inure to the benefit of
Employee's heirs, executors and administrators. Except in the case of fraudulent
conduct or theft,  embezzlement,  or other criminal misappropriation of funds by
Employee,  then nothing in this Agreement waives the Company's obligations under
this paragraph, even if Employee is terminated.


<PAGE>



         23. SEVERABILITY.  In the event that a court of competent  jurisdiction
determines  that any portion of this Agreement is in violation of any statute or
public  policy,  then only the  portions of this  Agreement  which  violate such
statute or public policy shall be stricken, All portions of this Agreement which
do not  violate any statute or public  policy  shall  continue in full force and
effect.  Furthermore,  any court order  striking  any portion of this  Agreement
shall modify the  stricken  terms as narrowly as possible to give as much effect
as possible to the intentions of the parties under this Agreement.

         24.  NOTICES.  All notices under this Agreement shall be in writing and
shall be either  personally  delivered or mailed postage  prepaid,  by certified
mail, return receipt requested, (a) if to the Company, to it at 462 West Bearcat
Drive, Salt Lake City, Utah 84115 Attention:  President or (b) if to Employee to
him at 462 West Bearcat Drive,  Salt Lake City, Utah 84115 by the same means, or
in either  party's case to such other address or to the attention of such person
as the party has  specified by prior written  notice to the other party.  Notice
shall be effective when  personally  delivered,  or five (5) business days after
being so mailed.

         25.  COUNTERPARTS.  This  Agreement  may be  executed  in  counterparts
collectively containing the signatures of each of the parties.

         IN WITNESS  WHEREOF,  the  Company  has  caused  this  Agreement  to be
executed by its duly authorized  officer,  and Employee has hereunto signed this
Agreement, on the date first written above.


MRS. FIELDS' ORIGINAL COOKIES, INC.,
a Delaware Corporation (the "Company")


By:/s/Larry A. Hodges
Name:Larry A. Hodges
Its:President/CEO





/s/Michael R. Ward
MICHAEL R. WARD ("Employee")



                              EMPLOYMENT AGREEMENT

         THIS EMPLOYMENT  AGREEMENT (this  "Agreement") is made and entered into
this _____ day of October, 1997, by and between PAT KNOTTS ("Employee") and MRS.
FIELDS' ORIGINAL COOKIES, INC., a Delaware corporation (the "Company").


                                     RECITAL

         Whereas,  the  Employee is  currently  employed  as a Senior  Executive
Officer of the Company  pursuant to that  certain  Employment  Agreement,  dated
September  12, 1996 (the "Old  Agreement"),  by and between the Employee and the
Company; and

         Whereas,  the  Company  has  determined  that  it is in  the  Company's
interest to assure the Employee's  continuing employment with the Company beyond
the expiration date in the Employee's Old Agreement; and

     Whereas, the Employee has determined that it is in his interest to continue
employment with the Company; and

         Whereas,  upon the  execution of this  Agreement,  the Old Agreement is
automatically  terminated and Employee shall have no rights or claims under that
Old Agreement.

         Now,  Therefore,  in  consideration  of  the  mutual  covenants  herein
contained and other good and valuable consideration, the receipt and sufficiency
of which are hereby  acknowledged,  Employee  and the  Company  hereby  agree as
follows:

                                    AGREEMENT

         1.  DUTIES.  The  Company  does  hereby  hire,  engage,  and employ the
Employee as the Senior Vice  President of Operations of the Company and Employee
does  hereby  accept  and  agree to such  hiring,  engagement,  and  employment.
Employee   shall  serve  the  Company  in  such  position   fully,   diligently,
competently,  and in  conformity  with  provisions  of  this  Agreement  and the
corporate  policies of the Company as they presently exist, and as such policies
may be amended,  modified,  changed, or adopted during the Period of Employment,
as hereinafter defined.

         During the Period of Employment Employee shall also serve as the Senior
Vice President of Operations of each subsidiary or affiliate of the Company that
is now or that becomes a part of the Mrs.  Fields Company Group. As used in this
Agreement,  the term the "Mrs. Fields Company Group" shall mean and refer to the
Company and the Company's subsidiaries and affiliates from time to time.





<PAGE>



         Subject  to  specific  elaboration  by the  Board of  Directors  of the
Company as to the duties (which shall be  consistent  herewith and with Employee
offices  provided  for  hereunder)  that are to be performed by Employee and the
manner in which such duties are to be  performed,  the duties of Employee  shall
entail  those  duties  customarily  performed  by a  Senior  Vice  President  of
Operations  of a  company  with a sales  volume  and  the  number  of  employees
commensurate  with those of the Company.  Provided,  however,  that at all times
during the Period of Employment, Employee shall perform those duties and fulfill
those  responsibilities  and refrain from those  activities  that are reasonably
prescribed  or  proscribed  by the  Board  of  Directors  of the  Company  to be
performed  or  refrained  from by his  consistent  with his  positions  with the
Company.

         Employee  shall  be  responsible  and  report  only  to  the  Company's
President and Chief Executive Officer.

         Throughout  the Period of  Employment,  Employee  shall devote his full
time, energy, and skill to the performance of his duties for the Company and for
the benefit of the Company and the Mrs.  Fields  Company  Group.  The  foregoing
notwithstanding,  Employee  shall be permitted to (i) engage in  charitable  and
community  affairs,  (ii) act as a director of any corporations or organizations
outside the Mrs. Fields Company Group not in competition with the Company or any
member of the Mrs. Fields Company Group and to manage such  investments,  not to
exceed three (3) in number,  and receive  compensation  therefore,  and (iii) to
make  investments  of  any  character  in  any  business  or  businesses  not in
competition  with the Company or any member of the Mrs. Fields Company Group and
to manage such  investments (but not be involved in the day to day operations of
any such business), provided, in each case and collectively,  that the same does
or  do  not   constitute   or  involve   Employee  in  a  conflict  of  interest
  the Company or any member of the Mrs.  Fields  Company  Group or
interfere with the performance of Employee's duties under this Agreement.

         Employee  shall  exercise due diligence and care in the  performance of
his duties for and the  fulfillment of his obligations to the Company under this
Agreement.

         The Company shall furnish  Employee with office,  secretarial and other
facilities  and  services as are  reasonably  necessary or  appropriate  for the
performance of Employee's  duties  hereunder and consistent with his position as
the Senior Vice President of Operations of the Company.

         2. PERIOD OF  EMPLOYMENT.  The Period of Employment  (as defined below)
shall,  unless sooner  terminated as provided herein, be the two (2) year period
commencing on the date of execution of this Agreement.

         Unless the Company gives notice of  termination  as provided under this
Agreement,  this Agreement will  automatically  renew on each annual anniversary
from the execution of this Agreement for a successive two-year period.






         3.       COMPENSATION.

                  (a) BASE SALARY. During the Period of Employment,  the Company
shall pay Employee,  and Employee agrees to accept from the Company,  in payment
for his  services a base salary of One  Hundred  Seventy-Five  Thousand  Dollars
($175,000.00)   per  year  ("Base  Salary"),   payable  in  equal   semi-monthly
installments  or at such other time or times as Employee  and the Company  shall
agree. Upward adjustment to the Base Salary shall be considered by the Company's
Board of Directors not less  frequently  than annually.  The Company's  Board of
Directors at any time or times may, but shall have no obligation to,  supplement
Employee's  salary by such bonuses and/or other special payments and benefits as
the Board of Directors of the Company in its sole and  absolute  discretion  may
determine.

     (b)  INCENTIVE  COMPENSATION.  During  the Period of  Employment,  Employee
shall:

     (i) participate in any incentive  compensation plan adopted by the Company;
or

     (ii) if the  Company,  for any  reason,  shall not adopt and  implement  an
incentive  compensation  plan in  replacement  of the  1997  Incentive  Plan for
eligible  employees of the Company  (including  Employee),  Company and Employee
agree that this Agreement  shall provide  Employee with the  opportunity to earn
and be paid  incentive  compensation  to the same extent that he was eligible to
earn and be paid incentive  compensation  under the incentive  compensation plan
under which,  pursuant to the provisions of this Section 3(b), Employee was most
recently eligible to earn and be paid incentive compensation by the Company.

         4. FRINGE BENEFITS. During the Period of Employment,  Employee shall be
entitled to the following fringe benefits.

                  (a) BENEFIT  PLANS.  Employee shall be entitled to participate
in all  benefit  plans and  programs  generally  available  to all other  senior
management  employees of the Company or to all employees of the Company  working
in Salt Lake City, Utah, subject to any restrictions specified in such plans and
to receive such other  benefits and  conditions of employment as are provided to
all other senior  officers or  executives  of the Company as of the date of this
Agreement.

                  (b) EQUITY PLAN.  Employee shall be entitled to participate in
an equity based plan or  arrangement  (the "Equity  Plan")  consistent  with the
letter from Herbert S. Winokur, Jr. to Lawrence Hodges, dated August 5, 1996. In
the event that (i) the  Company  fails to adopt the Equity  Plan,  Employee  may
terminate  this  Agreement and his  employment  hereunder  with Good Reason,  as
hereinafter   defined,  in  accordance  with  the  provisions  of  Section  9(b)
("Termination by  Employee-Termination-With  Good Reason").  Employee's right to
terminate  this  Agreement  and his  employment  hereunder  with Good  Reason in
accordance with said Section 9(b) shall be Employee's sole and exclusive  remedy
for or resulting from the failure,  for any reason,  of the Company or its Board
of Directors to create or implement  the Equity Plan or to take any other action
specified in this Section 4(b).


<PAGE>



         Anything  in this  Agreement  or in such  plan  or  arrangement  to the
contrary  notwithstanding,  the  inclusion  in such plan or  arrangement  of any
provision(s)  addressing  participation  by Employee in such plan or arrangement
for a period  of years  shall  not be  interpreted  as a  promise  of  continued
employment by the Company for such period of years or any other period of time.

         The plan or  arrangement  to be proposed by Employee shall provide that
any payments  made  thereunder,  in  conjunction  with any other  payments  that
constitute  "parachute  payments"  (as  defined  in  Section  280G(b)(A)  of the
Internal Revenue Code) (the "Code"), shall be limited such that no such payments
or portions  thereof  constitute  an "excess  parachute  payment" (as defined in
Section  280G(b)(1) of the Code) or are otherwise  nondeductible  by the Company
for tax purposes under any other provision of the Code.

                  (c) VACATION AND OTHER  LEAVE.  Employee  shall be entitled to
such amounts of paid vacation and other leave, but not less than three (3) weeks
vacation  per  twelve-month  period of  employment,  as from time to time may be
allowed  to the  Company's  senior  management  personnel  generally,  with such
vacation to be scheduled  and taken in accordance  with the  Company's  standard
vacation policies applicable to such personnel.

                  (d) VESTING ON DEATH OR  DISABILITY.  Upon any  termination of
this Agreement and Employee's employment hereunder by reason of Employee's death
or Permanent  Disability,  as defined in Section  7(b)  ("Death or  Disability -
Definition of Permanently Disabled and Permanent Disability"), provided that the
terms and  provisions of such plan and applicable  law permit,  any  theretofore
deferred  or  unvested  portion of any award made to  Employee in respect of any
retirement,  pension,  profit sharing,  long term  incentive,  and similar plans
automatically shall become fully vested in Employee and shall be nonforfeitable,
and shall continue in effect and be redeemable by or payable to Employee (or his
designated  beneficiary  or  estate) at the time and on the same  conditions  as
would have  applied had  Employee's  employment  not been so  terminated.  It is
expressly  provided,  however,  that nothing in this Section 4(d) shall obligate
the Company to provide full vesting upon death or disability in connection  with
participation by Employee in the equity plan or arrangement  contemplated  under
Section 4(b) ("Fringe  Benefits-Equity Plan"), further, the provisions governing
payment of any  incentive  compensation  payable  to  Employee  pursuant  to the
incentive     compensation    plan(s)    referred    to    in    Section    3(b)
("Compensation-Incentive  Compensation")  shall  govern any payment of incentive
compensation due thereunder in the event of Employee's death or disability.

                  5.  BUSINESS  EXPENSES AND  AUTOMOBILE  ALLOWANCE.  During the
Period of Employment,  the Company shall pay, or in case paid by Employee in the
first instance,  reimburse Employee for, any and all necessary,  customary,  and
usual expenses  incurred by him in connection with the performance of his duties
hereunder,   including,   without  limitation,   all  traveling  expenses,   and
entertainment   expenses,   upon   submission   of   appropriate   vouchers  and
documentation.





<PAGE>



         To the extent  provided to all other senior  officers or  executives of
the  Company,  during the Period of  Employment,  Employee  shall be entitled to
receive an automobile  allowance and reimbursement for expenses  associated with
the operation and maintenance of an automobile which is comparable to Employee's
current  automobile.  The Company will reimburse  Employee upon  presentation of
vouchers and  documentation  for any such  operational and maintenance  expenses
which are consistent with the usual accounting procedures of the Company.

                  6. NO OTHER BENEFITS OR COMPENSATION. Employee, as a result of
his employment by the Company,  shall be entitled to only the  compensation  and
benefits  provided for in this Agreement,  subject to the terms thereof,  and no
others.

                  7.     DEATH OR DISABILITY.

     (a)  TERMINATION  OF  EMPLOYMENT.  If  Employee  dies  during the Period of
Employment,  Employee's employment shall automatically cease and terminate as of
the date of Employee's death.

                  If  Employee  becomes  Permanently  Disabled  (as  hereinafter
defined)  while  employed by the  Company,  (i)  Employee's  employment  and the
Company's obligations  hereunder,  including the payment of Base Salary pursuant
to Section  3(a)  ("Compensation-Base  Salary")  shall  continue for a period of
ninety  (90)  days  from the date on which  the  Employee  is  determined  to be
Permanently  Disabled  ("Employee s Disability Date"), and (ii) ninety (90) days
after the Employee's  Disability Date, Employee's employment and all obligations
of the Company hereunder shall automatically cease and terminate.

                  In the case of Employee's  death or Permanent  Disability  (as
hereinafter  defined),  the Company shall be obligated to pay to Employee (or to
Employee  s estate in the case of  Employee's  death)  any Base  Salary  and any
incentive  compensation  accrued to  Employee  as of the date of the  Employee's
death, or in the case of Employee's Permanent  Disability,  as of the Employee's
Disability Date. In the event Employee's  employment is terminated on account of
Employee's Permanent  Disability,  he shall, so long as his Permanent Disability
continues,  remain  eligible  for all  benefits  provided  under  any  long-term
disability  programs of the  Company in effect at the time of such  termination,
subject to the terms and  conditions  of any such  programs,  as the same may be
changed,  modified,  or terminated for or with respect to all senior  management
personnel of the Company.


<PAGE>



     (b)  DEFINITION  OF  PERMANENTLY  DISABLED AND  PERMANENT  DISABILITY.  For
     purposes  of  this   Agreement   (other  than   Sections  4  (a)   ("Fringe
     Benefits-Benefit  Plans"),  4 (d)  ("Fringe  Benefits-Vesting  on  Death or
     Disability"), and the provisions relating to disability insurance contained
     in the last sentence of Section 7(a) ("Death or  Disability-Termination  of
     Employment"),  the terms "Permanently  Disabled" and "Permanent Disability"
     shall mean Employee's  inability,  because of physical or mental illness or
     injury,  to perform  substantially  all of his customary duties pursuant to
     this  Agreement,  and the  continuation  of such  disabled  condition for a
     period of ninety  (90)  continuous  days,  or for not less than one hundred
     eighty  (180) days during any  continuous  twenty-four  (24) month  period.
     Whether Employee is Permanently  Disabled shall be certified to the Company
     by a Qualified  Physician  (as  hereinafter  defined),  or if  requested by
     Employee a panel of three Qualified Physicians. If Employee requests such a
     panel, Employee and the Company shall each select a Qualified Physician who
     together shall then select a third Qualified  Physician.  The determination
     of the  individual  Qualified  Physician or the panel,  as the case may be,
     shall be binding and conclusive for all purposes.  As used herein, the term
     "Qualified  Physician"  shall mean any  medical  doctor who is  licensed to
     practice medicine in the State of Utah and is reasonably acceptable to each
     of Employee and the Company.  Employee and the Company may in any instance,
     and in lieu  of a  determination  by a  Qualified  Physician  or  panel  of
     Qualified Physicians, agree between themselves that Employee is Permanently
     Disabled.  The terms Permanent  Disability and Permanently Disabled as used
     herein  may have  meanings  different  from  those  used in any  disability
     insurance policy or program maintained by Employee or the Company.

                  8.       TERMINATION BY THE COMPANY.

                           (a)    TERMINATION FOR CAUSE.  The Company, by
action of its Board of Directors,  may, by providing written notice to Employee,
terminate  the  employment of Employee  under this  Agreement for "cause" at any
time. The term "cause" for purpose of this Agreement shall mean:

               (i) The  refusal of  Employee  to  implement  or adhere to lawful
          policies  ordirectives  of the  Board  of  Directors  of  the  Company
          consistent with this Agreement; or

               (ii)  Employee's  conviction  of or  entrance  of a plea  of nolo
          contendere to (A) a felony,  (B) to any other crime, which other crime
          is punishable by incarceration for a period of one (1) year or longer,
          or (C) other  conduct  of a criminal  nature  that may have an adverse
          impact on the Company s reputation and standing in the community; or

               (iii) conduct that is in violation of Employee's  common law duty
          of loyalty to the Company; or

               (iv)  fraudulent  conduct  by  Employee  in  connection  with the
          business affairs of the Company, regardless of whether said conduct is
          designed to defraud the Company or others; or


<PAGE>



               (v) theft,  embezzlement,  or other criminal  misappropriation of
          funds by Employee, whether from the Company or any other person; or

               (vi) any  breach  of or  Employee's  failure  to  fulfill  any of
          Employee's obligations,  covenants,  agreements,  or duties under this
          Agreement.


Provided,  however,  that  "cause"  pursuant  to clause (i) or (vi) shall not be
deemed to exist unless the Company has given  Employee  written  notice  thereof
specifying  in  reasonable  detail  the  facts  and  circumstances   alleged  to
constitute  "cause",  and thirty  (30) days after such  notice  such  conduct or
circumstances has not entirely ceased or been entirely  remedied.  If Employee's
employment is terminated for "cause," the termination shall take effect upon the
effective  date (pursuant to Section 24  ("Notices"))  of written notice of such
termination to Employee.  In the event  Employee's  employment is terminated for
"cause,"  then except for unpaid  accrued  vacation,  the Company  shall have no
obligation  to pay  Employee  any  amounts,  including,  but not limited to Base
Salary,  for or with  respect  to any  period  after the  effective  date of the
termination of Employee's employment for "cause," including any obligation under
the replacement to the 1994 Incentive Plan or the Equity Plan.

         If the Company attempts to terminate Employee's  employment pursuant to
this  Section  8(a) and it is  ultimately  determined  that the  Company  lacked
"cause," the provisions of Section 8(b) ("Termination by the Company-Termination
Without Cause") shall apply,  and Employee's sole and exclusive  remedy for such
breach of this  Agreement by the Company  and/or any other damages that Employee
shall have  suffered or incurred of any nature  whatsoever,  shall be to receive
the  payments  expressly  called  for  by  Section  8(b)  ("Termination  by  the
Company-Termination  Without  Cause") with  interest on any past due payments at
the rate of eight  percent  (8%) per year from the date on which the  applicable
payment  would have been made  pursuant  to Section  8(b)  ("Termination  by the
Company-Termination   Without  Cause")  plus   Employee's   costs  and  expenses
(including but not limited to reasonable attorneys' fees) incurred in connection
with such dispute.

     (b)  TERMINATION  WITHOUT CAUSE.  The Company may, with or without  reason,
     terminate Employee's employment under this Agreement without "cause" at any
     time, by providing  Employee  thirty (30) days prior written notice of such
     termination.  If  Employee's  employment  is  terminated  pursuant  to this
     Section  8(b),  Employee  shall not be obligated to render  services to the
     Company  following  the effective  date of such notice (the "Notice  Date")
     except such services as are requested by the Company pursuant to Section 11
     ("Transition  Period Services"),  and as its sole and exclusive  obligation
     and duty to Employee  resulting directly or indirectly from the termination
     of  Employee's  employment  with  the  Company  and in  full  and  complete
     settlement  of any and all claims that  Employee  may have or claim to have
     arising  directly or indirectly  out of the  termination  of his employment
     with  the  Company,   the  Company  shall,  subject  to  Section  12  ("Non
     Competition")  pay Employee,  as severance  pay, an amount (the  "Severance
     Amount") equal to the product of multiplying the then current  semi-monthly
     base  salary  by  thirty-six  (36)  semi-monthly  periods  (the  "Severance
     Period").  The Severance Amount shall be payable by the Company to Employee
     in an  amount  equal to the Base  Salary  payable  in twelve  (12)  equally
     monthly installments  commencing on the Notice Date. The Company shall also
     pay to the  Employee  a portion  of any  discretionary  bonus  (the  "Bonus
     Portion"),  as determined by the Company's Board of Directors,  referred to
     in Section 3(a) ("Compensation-Base Salary"), that, but for the termination
     of  Employee's  employment,  would have been paid to  Employee  for or with
     respect to the calendar year in which Employee's  employment is terminated.
     The  Bonus  Portion   shall   consist  of  that   percentage  of  the  said
     discretionary  bonus  determined  by dividing the number of full or partial
     calendar months during the calendar year in which Employee's  employment is
     terminated  that  Employee was in the employ of the Company by twelve (12).
     Until  the end of the  Severance  Period  or until  Employee  is  gainfully
     employed by another  employer,  which ever time period is less, the Company
     shall  allow  Employee  to  continue  participation  in the Company s group
     health  insurance  plan at the Company's  expense.  In accordance  with all
     applicable  laws,  Employee shall be extended all COBRA rights and benefits
     at the end of the Severance Period.

         9.       TERMINATION BY EMPLOYEE.

                  (a)  TERMINATION-WITHOUT  GOOD REASON. Employee shall have the
right to terminate this Agreement and his employment  hereunder at any time upon
thirty (30) days prior written notice of such termination to the Company. Except
as expressly set forth in Section 11 ("Transition  Period  Services"),  upon the
effective date of any such  termination  all  obligations and rights of Employee
and the Company hereunder shall terminate and cease.

                  (b)      TERMINATION-WITH GOOD REASON.  If the Company:

               (i) requires  Employee to relocate his home,  without  Employee's
          consent,  to a  location  which is more  than 75  miles  from 462 West
          Bearcat Drive, Salt Lake City, Utah 84115; or

               (ii) fails to provide Employee with the compensation and benefits
          called for by this Agreement; or

               (iii) assigns Employee to a lower  organizational  level than the
          level  at  which  he is on the  date of this  Agreement  assigned,  or
          substantially     diminishes    Employee's     assignment,     duties,
          responsibilities,  or  operating  authority  from those  specified  in
          Section 1 ("Duties"); or

               (iv) fails to implement an incentive  compensation  plan required
          by Section 3(b) ("Compensation-Incentive Compensation"); or

               (v) fails to implement an equity plan or arrangement  required by
          Section 4(b) ("Fringe Benefits-Equity Plan"); or

               (vi) is divested, by sale, closure, liquidation,  foreclosure, or
          other means, of any substantial  part of its assets or business as now
          held or conducted; or

               (vii)  breaches this  Agreement  and such breach  continues for a
          period of thirty  (30) days  after  written  notice  thereof  given by
          Employee to the  Company,  then any one or more of such  circumstances
          shall  constitute  "Good  Reason",  and,  subject to the provisions of
          Section 10 ("Means and Effect of  Termination"),  Employee  shall have
          the right to terminate this Agreement and his employment hereunder for
          Good  Reason,  if,  thirty  (30)  days  after  the  effective  date of
          Employee's  notice to the Company of such  circumstances  constituting
          Good  Reason,  such  circumstances  continue  to  exist,  and  for all
          purposes of this  Agreement any such  termination of this Agreement by
          Employee  shall  have the same  effects  under this  Agreement  as the
          termination  of the  Employee's  employment  under this  Agreement  by
          Company without "cause."

         10. MEANS AND EFFECT OF  TERMINATION.  Any  termination  of  Employee's
employment  under this  Agreement  shall be  communicated  by written  notice of
termination  from the  terminating  party to the  other  party.  The  notice  of
termination  shall indicate the specific  provision(s) of this Agreement  relied
upon in effecting the termination  and shall set forth in reasonable  detail the
facts and circumstances alleged to provide a basis for termination,  if any such
basis is required by the applicable  provision(s) of this Agreement.  Any notice
of termination by the Company shall be approved by a resolution  duly adopted by
a  majority  of the  directors  of the  Company  then in  office.  The burden of
establishing  the  existence  of  "cause"  or Good  Reason  shall  be  upon  the
terminating party. If Employee's  employment is terminated by either party, then
promptly  after the effective  date of such  termination or in the manner and at
the time or times  provided  in the  relevant  Section  of this  Agreement,  the
Company promptly shall provide and pay to Employee,  or in case of his death his
estate or heirs, all compensation,  benefits,  and reimbursements due or payable
to Employee  for the period to the  effective  date of the  termination.  To the
extent  permitted by  applicable  law, the  calendar  month in which  Employee's
employment is terminated shall be counted as a full month in determining  amount
and vesting of any benefits under benefit plans of the Company.

         11. TRANSITION PERIOD SERVICES.  In the event Employee's  employment is
terminated  by  the  Company  pursuant  to  section  8(b)  ("Termination  by the
Company-Termination  Without  Cause") or by Employee  pursuant  to Section  9(a)
("Termination by Employee-Without  Good Reason"), if requested by the Company in
writing,  Employee shall render such services, on a part-time basis for a period
not to  exceed  sixty  (60)  days  after  the  effective  date of the  notice of
termination  (whether  given by the Company or by  Employee),  as the  Company's
Board of Directors reasonably requests for transition  purposes.  Employee shall
receive no compensation for such services, other than the payment of Base Salary
as provided in Section 8(b)  ("Termination  by the  Company-Termination  Without
Cause") and  reimbursement  for expenses  incurred by Employee in providing such
services as provided in, and subject to the  provisions of, Section 5 ("Business
Expenses and Automobile Allowance")

         12.  NON  COMPETITION.  For a period  of one year  from the date of the
termination  of Employee's  employment  hereunder,  Employee shall not become an
employee,  owner (except for passive  investments of not more than three percent
(3%) of the outstanding  shares of, or any other equity interest in, any company
or  entity  listed  or  traded  on a  national  securities  exchange  or  in  an
over-the-counter  securities market),  officer, agent or director of any firm or
person which either  directly  competes  with a line or lines of business of the
Company  accounting for ten percent (10%) or more of the Company's  gross sales,
revenues or earnings before taxes. If, in any judicial proceeding, a court shall
refuse  to  enforce  all of the  separate  covenants  deemed  included  in  this
paragraph, the parties intend that those of such covenants which, if eliminated,
would permit the remaining separate covenants to be enforced in such proceedings
shall,  for the  purpose  of such  proceedings,  be deemed  eliminated  from the
provisions of this Section 12.

         In addition to any other remedies that may otherwise be available for a
breach of Section 12 hereof by  Employee,  Employee  agrees that in the event of
such breach he shall irrevocably  forfeit any right he may have to any remaining
severance   payment  to  be  made  under  Section  8(b)   ("Termination  by  the
Company-Termination Without Cause") subsequent to such breach.

         13. ASSIGNMENT. This Agreement is personal in its nature and neither of
the parties hereto shall,  without the consent of the other,  assign or transfer
this Agreement or any rights or obligations hereunder;  provided, however, that,
in the  event  of the  merger,  consolidation,  or  transfer  or  sale of all or
substantially  all of the assets of the Company with or to any other  individual
or entity,  this Agreement shall,  subject to the provisions  hereof, be binding
upon and  inure to the  benefit  of such  successor  and  such  successor  shall
discharge and perform all the promises,  covenants,  duties,  and obligations of
the Company hereunder.

         14.  GOVERNING  LAW.  This  Agreement  and the legal  relations  hereby
created  between the parties hereto shall be governed by and construed under and
in accordance  with the internal laws of the State of Utah,  which internal laws
exclude  any law or rule of the State of Utah,  or any  interpretation  thereof,
that would require or call for the application of the laws of any other state or
jurisdiction hereto.

         15. ENTIRE AGREEMENT.  Except with respect to final agreement regarding
those  open   incentive   compensation   matters   described   in  Section  3(b)
("Compensation-Incentive  Compensation")  and the  equity  plan  or  arrangement
contemplated under Section 4(b) ("Fringe  Benefits-Equity Plan"), this Agreement
embodies  the entire  agreement  of the parties  hereto  respecting  the matters
within its scope. This Agreement  supersedes all prior agreements of the parties
hereto on the subject matter  hereof.  Any prior  negotiations,  correspondence,
agreements,  proposals,  or understandings relating to the subject matter hereof
shall he deemed to be merged into this Agreement and to the extent  inconsistent
herewith,   such  negotiations,   correspondence,   agreements,   proposals,  or
understandings  shall  be  deemed  to be of no  force or  effect.  There  are no
representations,  warranties, or agreements, whether express or implied, or oral
or written,  with  respect to the  subject  matter  hereof,  except as set forth
herein.

         This  Agreement  shall not be  modified by any oral  agreement,  either
express or  implied,  and all  modifications  hereof  shall be in writing and be
signed  by the  parties  hereto.  The  provisions  of this  and the  immediately
preceding sentence themselves may not be modified,  either orally or by conduct,
either  express or  implied,  and it is the  declared  intention  of the parties
hereto that no provision of this Agreement,  including said two sentences, shall
be  modifiable  in any way or manner  whatsoever  other  than  through a written
document signed by the parties hereto.

         16. WAIVER.  Failure to insist upon strict  compliance  with any of the
terms,  covenants,  or  conditions  hereof  shall not be deemed a waiver of such
term,  covenant,  or condition,  nor shall any waiver or  relinquishment  of, or
failure to insist upon strict  compliance  with, any right or power hereunder at
any one or more  times be deemed a waiver  or  relinquishment  of such  right or
power at any other time or times.

         17. NUMBER AND GENDER.  Where the context requires,  the singular shall
include the plural, the plural shall include the singular,  and any gender shall
include all other genders.

         18. SECTION  HEADINGS.  The section  headings in this Agreement are for
the purpose of convenience  only and shall not limit or otherwise  affect any of
the terms hereof.


<PAGE>



         19.      DISPUTE RESOLUTION.

                  (a) NEGOTIATION AND MEDIATION. In the event any dispute arises
hereunder, the parties shall first attempt to resolve the dispute by negotiation
in good faith. If the dispute cannot be timely resolved through negotiation, the
parties will, before resorting to any of their remedies at law or in equity, try
to settle the dispute in good faith by mediation in Salt Lake City, Utah or such
other  location  as the parties may agree,  under the then  operative  mediation
rules of the American  Arbitration  Association or such other mediation tribunal
or private  mediator or medication  services  provider as the parties agree. The
mediator shall be such person as the parties  mutually agree, but if the parties
have failed to agree on a mediator within seven (7) days after the date on which
any party demands that the parties  proceed to mediation,  the mediator shall be
selected  by the  American  Arbitration  Association  or  such  other  mediation
services provider as the parties agree.

                  (b) OTHER  REMEDIES.  Failing  settlement  of the  dispute  by
negotiation  or mediation,  the parties  shall,  unless they  mutually  agree to
resolve the dispute  finally by  arbitration,  be entitled to pursue their legal
and equitable  remedies  (subject to the  provisions of Section 20  ("Liquidated
Damages-Breach by the Company") in any court having jurisdiction.

         20.  LIQUIDATED  DAMAGES-BREACH  BY THE  COMPANY.  Because  the damages
suffered  by  Employee  in such an event would be  difficult  or  impossible  to
estimate, establish,  ascertain, or prove, and in order to provide Employee with
a remedy in such an event without the necessity and associated  cost of Employee
having to  establish  or prove the  damages  suffered  by  Employee  as a result
thereof  (which remedy the parties hereto have and do agree would be appropriate
and adequate  compensation  to Employee in such  event),  in the event that this
Agreement and Employee's  employment  hereunder shall be terminated  (whether by
the Company or Employee) and  thereafter  Employee  shall prevail in any dispute
between  Employee and the Company  relative to,  involving,  or  concerning  the
legality  of  or  justification  for  the  termination  of  this  Agreement  and
Employee's  employment  hereunder  and any other  issues or matters  directly or
indirectly  arising out of or in connection with such termination and Employee's
employment by the Company,  subject to Section 12 ("Non  Competition")  Employee
shall be  entitled  to the  continued  payment of the Base Salary as provided in
Section  8(b)  ("Termination  by  the  Company-Termination  Without  Cause")  as
liquidated  and  exclusive  damages and not as a penalty,  and in such case this
Agreement and Employee's employment hereunder, shall for all purposes be treated
as having been  terminated by the Company  without  "cause"  pursuant to Section
8(b) ("Termination by the Company-Termination Without Cause").

         In the event Employee files any claim,  complaint,  charge,  action, or
lawsuit against the Company or its employees,  agents,  officers,  directors, or
any  other  person   affiliated  or  associated  with  the  Company,   with  any
governmental agency, any state or federal court, or any mediation or arbitration
body or group,  for or with respect to a matter,  claim,  or incident,  known or
unknown,  which has occurred or arisen or which shall  hereafter  occur or arise
relative to,  involving,  or concerning  the  termination  of this Agreement and
Employee's  employment  hereunder  (whether as a result of action of Employee or
the Company) and any other issues or matters directly or indirectly  arising out
of or in  connection  with such  termination  and  Employee's  employment by the
Company,  and in such claim,  complaint,  action,  charge, or lawsuit,  Employee
alleges or asserts the right to recover, receive, or be awarded damages from the
Company or its  employees,  agents,  officers,  directors,  or any other  person
affiliated  or  associated  with the  Company in  addition  to or in lieu of the
liquidated  damages  expressly  provided for in this Section 20, Employee hereby
stipulates, agrees, and consents to the dismissal or withdrawal, with prejudice,
of any such  claim,  complaint,  action,  charge,  or lawsuit  (collectively,  a
"Dismissable  Claim").  In the event that Employee files any Dismissable  Claim,
Employee  shall be liable to the party or parties  against whom the  Dismissable
Claim  is  filed  (the  "Nonfiling  Party")  and  shall  indemnify  and save the
Nonfiling Party harmless from all costs and expenses, including, but not limited
to, attorneys fees, incurred by the Nonfiling Party and/or the Nonfiling Party s
officers,  agents, employees,  directors,  and/or any other person affiliated or
associated  with the Nonfiling  Party, if any, in defending or responding to any
such Dismissable Claim, regardless of whether such defense or response is before
a state or federal court or administrative  agency or a mediation or arbitration
body and regardless of who might ultimately be deemed to be the prevailing party
as to any such Dismissable Claim.

         21. ATTORNEY'S FEES. Employee and the Company agree that in any dispute
resolution proceedings arising out of this Agreement, the prevailing party shall
be entitled to its or his reasonable attorney's fees and costs incurred by it or
his in connection with resolution of the dispute in addition to any other relief
granted.

         22.  INDEMNIFICATION.  If Employee is made a party to, is threatened to
be made a party to, or is otherwise involved in any action, suit, or proceeding,
whether civil,  criminal,  administrative  or  investigative (a "Proceeding") by
reason of the fact that he is or was a  director,  officer,  or  employee of the
Company or is or was  serving  at the  request  of the  Company  as a  director,
officer,  employee,  or agent of another corporation or of a partnership,  joint
venture, trust, or other enterprise,  including service with respect to employee
benefit plans, whether before, during or after expiration or termination of this
Agreement, the Company shall indemnify and hold Employee harmless to the fullest
extent authorized by the Delaware General Corporation Law, as the same exists or
may hereafter be amended (but,  in the case of any such  amendment,  only to the
extent   that  such   amendment   permits   the   Company  to  provide   broader
indemnification  rights than such law  permitted the Company to provide prior to
such amendment),  against all expense,  liability, and loss (including attorneys
fees,  judgment  fines,  ERISA  excise  taxes or  penalties  and amounts paid in
settlement) reasonably incurred or suffered by Employee in connection therewith,
and such indemnification  shall continue after Employee ceases to be a director,
officer,  employee,  or agent of the  Company  and shall inure to the benefit of
Employee's heirs,  executors,  and administrators.  The right to indemnification
conferred  hereby  shall  include  the  right  to be  paid  by the  Company  the
reasonable expenses incurred in defending any Proceeding in advance of its final
disposition as such expenses are incurred.  The indemnification  provided herein
shall  not be deemed  exclusive  of any other  rights to which  Employee  may be
entitled under the Certificate of Incorporation,  Bylaws, any agreement, or vote
of stockholders or disinterested directors of the Company, or otherwise, both as
to action in his official  capacity and as to action in another  capacity  while
holding such office or position,  and shall  continue  with respect to action in
such  capacities  even if  Employee  has  thereafter  ceased  to be a  director,
officer,  employee,  or agent of the Company,  and shall inure to the benefit of
Employee's heirs, executors and administrators. Except in the case of fraudulent
conduct or theft,  embezzlement,  or other criminal misappropriation of funds by
Employee,  then nothing in this Agreement waives the Company's obligations under
this paragraph, even if Employee is terminated.


<PAGE>



         23. SEVERABILITY.  In the event that a court of competent  jurisdiction
determines  that any portion of this Agreement is in violation of any statute or
public  policy,  then only the  portions of this  Agreement  which  violate such
statute or public policy shall be stricken, All portions of this Agreement which
do not  violate any statute or public  policy  shall  continue in full force and
effect.  Furthermore,  any court order  striking  any portion of this  Agreement
shall modify the  stricken  terms as narrowly as possible to give as much effect
as possible to the intentions of the parties under this Agreement.

         24.  NOTICES.  All notices under this Agreement shall be in writing and
shall be either  personally  delivered or mailed postage  prepaid,  by certified
mail, return receipt requested, (a) if to the Company, to it at 462 West Bearcat
Drive, Salt Lake City, Utah 84115 Attention:  President or (b) if to Employee to
him at 462 West Bearcat Drive,  Salt Lake City, Utah 84115 by the same means, or
in either  party's case to such other address or to the attention of such person
as the party has  specified by prior written  notice to the other party.  Notice
shall be effective when  personally  delivered,  or five (5) business days after
being so mailed.

         25.  COUNTERPARTS.  This  Agreement  may be  executed  in  counterparts
collectively containing the signatures of each of the parties.

         IN WITNESS  WHEREOF,  the  Company  has  caused  this  Agreement  to be
executed by its duly authorized  officer,  and Employee has hereunto signed this
Agreement, on the date first written above.


MRS. FIELDS' ORIGINAL COOKIES, INC.,
a Delaware Corporation (the "Company")


By:/s/Larry A. Hodges
Name:Larry A. Hodges
Its:President/CEO





/s/Pat Knotts
   PAT KNOTTS ("Employee")




                              EMPLOYMENT AGREEMENT

         THIS EMPLOYMENT  AGREEMENT (this  "Agreement") is made and entered into
this _____ day of October,  1997, by and between L. TIM PIERCE  ("Employee") and
MRS. FIELDS' ORIGINAL COOKIES, INC., a Delaware corporation (the "Company").


                                     RECITAL

         Whereas,  the  Employee is  currently  employed  as a Senior  Executive
Officer of the Company  pursuant to that  certain  Employment  Agreement,  dated
September  12, 1996 (the "Old  Agreement"),  by and between the Employee and the
Company; and

         Whereas,  the  Company  has  determined  that  it is in  the  Company's
interest to assure the Employee's  continuing employment with the Company beyond
the expiration date in the Employee's Old Agreement; and

               Whereas,  the Employee has determined  that it is in his interest
          to continue employment with the Company; and

         Whereas,  upon the  execution of this  Agreement,  the Old Agreement is
automatically  terminated and Employee shall have no rights or claims under that
Old Agreement.

         Now,  Therefore,  in  consideration  of  the  mutual  covenants  herein
contained and other good and valuable consideration, the receipt and sufficiency
of which are hereby  acknowledged,  Employee  and the  Company  hereby  agree as
follows:

                                    AGREEMENT

         1.  DUTIES.  The  Company  does  hereby  hire,  engage,  and employ the
Employee as the Senior Vice President,  Chief Financial Officer and Secretary of
the  Company  and  Employee  does  hereby  accept  and  agree  to  such  hiring,
engagement,  and  employment.  Employee shall serve the Company in such position
fully,  diligently,  competently,  and in  conformity  with  provisions  of this
Agreement and the corporate policies of the Company as they presently exist, and
as such policies may be amended, modified, changed, or adopted during the Period
of Employment, as hereinafter defined.

         During the Period of Employment Employee shall also serve as the Senior
Vice  President,  Chief  Financial  Officer and Secretary of each  subsidiary or
affiliate of the Company  that is now or that becomes a part of the Mrs.  Fields
Company  Group.  As used in this  Agreement,  the term the "Mrs.  Fields Company
Group" shall mean and refer to the Company and the  Company's  subsidiaries  and
affiliates from time to time.


<PAGE>




         Subject  to  specific  elaboration  by the  Board of  Directors  of the
Company as to the duties (which shall be  consistent  herewith and with Employee
offices  provided  for  hereunder)  that are to be performed by Employee and the
manner in which such duties are to be  performed,  the duties of Employee  shall
entail those duties  customarily  performed  by a Senior Vice  President,  Chief
Financial  Officer and Secretary of a company with a sales volume and the number
of employees commensurate with those of the Company. Provided,  however, that at
all times during the Period of  Employment,  Employee shall perform those duties
and fulfill those  responsibilities  and refrain from those  activities that are
reasonably  prescribed or proscribed by the Board of Directors of the Company to
be performed or refrained  from by his  consistent  with his positions  with the
Company.

         Employee  shall  be  responsible  and  report  only  to  the  Company's
President and Chief Executive Officer.

         Throughout  the Period of  Employment,  Employee  shall devote his full
time, energy, and skill to the performance of his duties for the Company and for
the benefit of the Company and the Mrs.  Fields  Company  Group.  The  foregoing
notwithstanding,  Employee  shall be permitted to (i) engage in  charitable  and
community  affairs,  (ii) act as a director of any corporations or organizations
outside the Mrs. Fields Company Group not in competition with the Company or any
member of the Mrs. Fields Company Group and to manage such  investments,  not to
exceed three (3) in number,  and receive  compensation  therefore,  and (iii) to
make  investments  of  any  character  in  any  business  or  businesses  not in
competition  with the Company or any member of the Mrs. Fields Company Group and
to manage such  investments (but not be involved in the day to day operations of
any such business), provided, in each case and collectively,  that the same does
or  do  not   constitute   or  involve   Employee  in  a  conflict  of  interest
  the Company or any member of the Mrs.  Fields  Company  Group or
interfere with the performance of Employee's duties under this Agreement.

         Employee  shall  exercise due diligence and care in the  performance of
his duties for and the  fulfillment of his obligations to the Company under this
Agreement.

         The Company shall furnish  Employee with office,  secretarial and other
facilities  and  services as are  reasonably  necessary or  appropriate  for the
performance of Employee's  duties  hereunder and consistent with his position as
the Senior Vice President, Chief Financial Officer and Secretary of the Company.

         2. PERIOD OF  EMPLOYMENT.  The Period of Employment  (as defined below)
shall,  unless sooner  terminated as provided herein, be the two (2) year period
commencing on the date of execution of this Agreement.

         Unless the Company gives notice of  termination  as provided under this
Agreement,  this Agreement will  automatically  renew on each annual anniversary
from the execution of this Agreement for a successive two-year period.






         3.       COMPENSATION.

                  (a) BASE SALARY. During the Period of Employment,  the Company
shall pay Employee,  and Employee agrees to accept from the Company,  in payment
for his  services a base salary of One  Hundred  Seventy-Five  Thousand  Dollars
($175,000.00)   per  year  ("Base  Salary"),   payable  in  equal   semi-monthly
installments  or at such other time or times as Employee  and the Company  shall
agree. Upward adjustment to the Base Salary shall be considered by the Company's
Board of Directors not less  frequently  than annually.  The Company's  Board of
Directors at any time or times may, but shall have no obligation to,  supplement
Employee's  salary by such bonuses and/or other special payments and benefits as
the Board of Directors of the Company in its sole and  absolute  discretion  may
determine.

     (b)  INCENTIVE  COMPENSATION.  During  the Period of  Employment,  Employee
shall:

               (i) participate in any incentive compensation plan adopted by the
          Company; or

               (ii)  if the  Company,  for  any  reason,  shall  not  adopt  and
          implement an incentive  compensation  plan in  replacement of the 1997
          Incentive  Plan  for  eligible  employees  of the  Company  (including
          Employee),  Company  and  Employee  agree  that this  Agreement  shall
          provide  Employee with the  opportunity  to earn and be paid incentive
          compensation  to the same extent  that he was  eligible to earn and be
          paid  incentive  compensation  under the incentive  compensation  plan
          under which, pursuant to the provisions of this Section 3(b), Employee
          was most recently eligible to earn and be paid incentive  compensation
          by the Company.

         4. FRINGE BENEFITS. During the Period of Employment,  Employee shall be
entitled to the following fringe benefits.

                  (a) BENEFIT  PLANS.  Employee shall be entitled to participate
in all  benefit  plans and  programs  generally  available  to all other  senior
management  employees of the Company or to all employees of the Company  working
in Salt Lake City, Utah, subject to any restrictions specified in such plans and
to receive such other  benefits and  conditions of employment as are provided to
all other senior  officers or  executives  of the Company as of the date of this
Agreement.

                  (b) EQUITY PLAN.  Employee shall be entitled to participate in
an equity based plan or  arrangement  (the "Equity  Plan")  consistent  with the
letter from Herbert S. Winokur, Jr. to Lawrence Hodges, dated August 5, 1996. In
the event that (i) the  Company  fails to adopt the Equity  Plan,  Employee  may
terminate  this  Agreement and his  employment  hereunder  with Good Reason,  as
hereinafter   defined,  in  accordance  with  the  provisions  of  Section  9(b)
("Termination by  Employee-Termination-With  Good Reason").  Employee's right to
terminate  this  Agreement  and his  employment  hereunder  with Good  Reason in
accordance with said Section 9(b) shall be Employee's sole and exclusive  remedy
for or resulting from the failure,  for any reason,  of the Company or its Board
of Directors to create or implement  the Equity Plan or to take any other action
specified in this Section 4(b).

         Anything  in this  Agreement  or in such  plan  or  arrangement  to the
contrary  notwithstanding,  the  inclusion  in such plan or  arrangement  of any
provision(s)  addressing  participation  by Employee in such plan or arrangement
for a period  of years  shall  not be  interpreted  as a  promise  of  continued
employment by the Company for such period of years or any other period of time.

         The plan or  arrangement  to be proposed by Employee shall provide that
any payments  made  thereunder,  in  conjunction  with any other  payments  that
constitute  "parachute  payments"  (as  defined  in  Section  280G(b)(A)  of the
Internal Revenue Code) (the "Code"), shall be limited such that no such payments
or portions  thereof  constitute  an "excess  parachute  payment" (as defined in
Section  280G(b)(1) of the Code) or are otherwise  nondeductible  by the Company
for tax purposes under any other provision of the Code.

                  (c) VACATION AND OTHER  LEAVE.  Employee  shall be entitled to
such amounts of paid vacation and other leave, but not less than three (3) weeks
vacation  per  twelve-month  period of  employment,  as from time to time may be
allowed  to the  Company's  senior  management  personnel  generally,  with such
vacation to be scheduled  and taken in accordance  with the  Company's  standard
vacation policies applicable to such personnel.

                  (d) VESTING ON DEATH OR  DISABILITY.  Upon any  termination of
this Agreement and Employee's employment hereunder by reason of Employee's death
or Permanent  Disability,  as defined in Section  7(b)  ("Death or  Disability -
Definition of Permanently Disabled and Permanent Disability"), provided that the
terms and  provisions of such plan and applicable  law permit,  any  theretofore
deferred  or  unvested  portion of any award made to  Employee in respect of any
retirement,  pension,  profit sharing,  long term  incentive,  and similar plans
automatically shall become fully vested in Employee and shall be nonforfeitable,
and shall continue in effect and be redeemable by or payable to Employee (or his
designated  beneficiary  or  estate) at the time and on the same  conditions  as
would have  applied had  Employee's  employment  not been so  terminated.  It is
expressly  provided,  however,  that nothing in this Section 4(d) shall obligate
the Company to provide full vesting upon death or disability in connection  with
participation by Employee in the equity plan or arrangement  contemplated  under
Section 4(b) ("Fringe  Benefits-Equity Plan"), further, the provisions governing
payment of any  incentive  compensation  payable  to  Employee  pursuant  to the
incentive     compensation    plan(s)    referred    to    in    Section    3(b)
("Compensation-Incentive  Compensation")  shall  govern any payment of incentive
compensation due thereunder in the event of Employee's death or disability.

                  5.  BUSINESS  EXPENSES AND  AUTOMOBILE  ALLOWANCE.  During the
Period of Employment,  the Company shall pay, or in case paid by Employee in the
first instance,  reimburse Employee for, any and all necessary,  customary,  and
usual expenses  incurred by him in connection with the performance of his duties
hereunder,   including,   without  limitation,   all  traveling  expenses,   and
entertainment   expenses,   upon   submission   of   appropriate   vouchers  and
documentation.





<PAGE>



         To the extent  provided to all other senior  officers or  executives of
the  Company,  during the Period of  Employment,  Employee  shall be entitled to
receive an automobile  allowance and reimbursement for expenses  associated with
the operation and maintenance of an automobile which is comparable to Employee's
current  automobile.  The Company will reimburse  Employee upon  presentation of
vouchers and  documentation  for any such  operational and maintenance  expenses
which are consistent with the usual accounting procedures of the Company.

                  6. NO OTHER BENEFITS OR COMPENSATION. Employee, as a result of
his employment by the Company,  shall be entitled to only the  compensation  and
benefits  provided for in this Agreement,  subject to the terms thereof,  and no
others.

                  7.     DEATH OR DISABILITY.

               (a) TERMINATION OF EMPLOYMENT. If Employee dies during the Period
          of Employment,  Employee's  employment shall  automatically  cease and
          terminate as of the date of Employee's death.

                  If  Employee  becomes  Permanently  Disabled  (as  hereinafter
defined)  while  employed by the  Company,  (i)  Employee's  employment  and the
Company's obligations  hereunder,  including the payment of Base Salary pursuant
to Section  3(a)  ("Compensation-Base  Salary")  shall  continue for a period of
ninety  (90)  days  from the date on which  the  Employee  is  determined  to be
Permanently  Disabled  ("Employee s Disability Date"), and (ii) ninety (90) days
after the Employee's  Disability Date, Employee's employment and all obligations
of the Company hereunder shall automatically cease and terminate.

                  In the case of Employee's  death or Permanent  Disability  (as
hereinafter  defined),  the Company shall be obligated to pay to Employee (or to
Employee  s estate in the case of  Employee's  death)  any Base  Salary  and any
incentive  compensation  accrued to  Employee  as of the date of the  Employee's
death, or in the case of Employee's Permanent  Disability,  as of the Employee's
Disability Date. In the event Employee's  employment is terminated on account of
Employee's Permanent  Disability,  he shall, so long as his Permanent Disability
continues,  remain  eligible  for all  benefits  provided  under  any  long-term
disability  programs of the  Company in effect at the time of such  termination,
subject to the terms and  conditions  of any such  programs,  as the same may be
changed,  modified,  or terminated for or with respect to all senior  management
personnel of the Company.

     (b)  DEFINITION  OF  PERMANENTLY  DISABLED AND  PERMANENT  DISABILITY.  For
     purposes  of  this   Agreement   (other  than   Sections  4  (a)   ("Fringe
     Benefits-Benefit  Plans"),  4 (d)  ("Fringe  Benefits-Vesting  on  Death or
     Disability"), and the provisions relating to disability insurance contained
     in the last sentence of Section 7(a) ("Death or  Disability-Termination  of
     Employment"),  the terms "Permanently  Disabled" and "Permanent Disability"
     shall mean Employee's  inability,  because of physical or mental illness or
     injury,  to perform  substantially  all of his customary duties pursuant to
     this  Agreement,  and the  continuation  of such  disabled  condition for a
     period of ninety  (90)  continuous  days,  or for not less than one hundred
     eighty  (180) days during any  continuous  twenty-four  (24) month  period.
     Whether Employee is Permanently  Disabled shall be certified to the Company
     by a Qualified  Physician  (as  hereinafter  defined),  or if  requested by
     Employee a panel of three Qualified Physicians. If Employee requests such a
     panel, Employee and the Company shall each select a Qualified Physician who
     together shall then select a third Qualified  Physician.  The determination
     of the  individual  Qualified  Physician or the panel,  as the case may be,
     shall be binding and conclusive for all purposes.  As used herein, the term
     "Qualified  Physician"  shall mean any  medical  doctor who is  licensed to
     practice medicine in the State of Utah and is reasonably acceptable to each
     of Employee and the Company.  Employee and the Company may in any instance,
     and in lieu  of a  determination  by a  Qualified  Physician  or  panel  of
     Qualified Physicians, agree between themselves that Employee is Permanently
     Disabled.  The terms Permanent  Disability and Permanently Disabled as used
     herein  may have  meanings  different  from  those  used in any  disability
     insurance policy or program maintained by Employee or the Company.

                  8.       TERMINATION BY THE COMPANY.

                           (a)    TERMINATION FOR CAUSE.  The Company, by
action of its Board of Directors,  may, by providing written notice to Employee,
terminate  the  employment of Employee  under this  Agreement for "cause" at any
time. The term "cause" for purpose of this Agreement shall mean:

(i)  The  refusal of  Employee  to  implement  or adhere to lawful  policies  or
     directives  of the Board of Directors of the Company  consistent  with this
     Agreement; or

               (ii)  Employee's  conviction  of or  entrance  of a plea  of nolo
          contendere to (A) a felony,  (B) to any other crime, which other crime
          is punishable by incarceration for a period of one (1) year or longer,
          or (C) other  conduct  of a criminal  nature  that may have an adverse
          impact on the Company s reputation and standing in the community; or

               (iii) conduct that is in violation of Employee's  common law duty
          of loyalty to the Company; or

               (iv)  fraudulent  conduct  by  Employee  in  connection  with the
          business affairs of the Company, regardless of whether said conduct is
          designed to defraud the Company or others; or

               (v) theft,  embezzlement,  or other criminal  misappropriation of
          funds by
Employee, whether from the Company or any other person; or

               (vi) any  breach  of or  Employee's  failure  to  fulfill  any of
          Employee's obligations,  covenants,  agreements,  or duties under this
          Agreement.






<PAGE>



Provided,  however,  that  "cause"  pursuant  to clause (i) or (vi) shall not be
deemed to exist unless the Company has given  Employee  written  notice  thereof
specifying  in  reasonable  detail  the  facts  and  circumstances   alleged  to
constitute  "cause",  and thirty  (30) days after such  notice  such  conduct or
circumstances has not entirely ceased or been entirely  remedied.  If Employee's
employment is terminated for "cause," the termination shall take effect upon the
effective  date (pursuant to Section 24  ("Notices"))  of written notice of such
termination to Employee.  In the event  Employee's  employment is terminated for
"cause,"  then except for unpaid  accrued  vacation,  the Company  shall have no
obligation  to pay  Employee  any  amounts,  including,  but not limited to Base
Salary,  for or with  respect  to any  period  after the  effective  date of the
termination of Employee's employment for "cause," including any obligation under
the replacement to the 1994 Incentive Plan or the Equity Plan.

         If the Company attempts to terminate Employee's  employment pursuant to
this  Section  8(a) and it is  ultimately  determined  that the  Company  lacked
"cause," the provisions of Section 8(b) ("Termination by the Company-Termination
Without Cause") shall apply,  and Employee's sole and exclusive  remedy for such
breach of this  Agreement by the Company  and/or any other damages that Employee
shall have  suffered or incurred of any nature  whatsoever,  shall be to receive
the  payments  expressly  called  for  by  Section  8(b)  ("Termination  by  the
Company-Termination  Without  Cause") with  interest on any past due payments at
the rate of eight  percent  (8%) per year from the date on which the  applicable
payment  would have been made  pursuant  to Section  8(b)  ("Termination  by the
Company-Termination   Without  Cause")  plus   Employee's   costs  and  expenses
(including but not limited to reasonable attorneys' fees) incurred in connection
with such dispute.

     (b)  TERMINATION  WITHOUT CAUSE.  The Company may, with or without  reason,
     terminate Employee's employment under this Agreement without "cause" at any
     time, by providing  Employee  thirty (30) days prior written notice of such
     termination.  If  Employee's  employment  is  terminated  pursuant  to this
     Section  8(b),  Employee  shall not be obligated to render  services to the
     Company  following  the effective  date of such notice (the "Notice  Date")
     except such services as are requested by the Company pursuant to Section 11
     ("Transition  Period Services"),  and as its sole and exclusive  obligation
     and duty to Employee  resulting directly or indirectly from the termination
     of  Employee's  employment  with  the  Company  and in  full  and  complete
     settlement  of any and all claims that  Employee  may have or claim to have
     arising  directly or indirectly  out of the  termination  of his employment
     with  the  Company,   the  Company  shall,  subject  to  Section  12  ("Non
     Competition")  pay Employee,  as severance  pay, an amount (the  "Severance
     Amount") equal to the product of multiplying the then current  semi-monthly
     base  salary  by  thirty-six  (36)  semi-monthly  periods  (the  "Severance
     Period").  The Severance Amount shall be payable by the Company to Employee
     in an  amount  equal to the Base  Salary  payable  in twelve  (12)  equally
     monthly installments  commencing on the Notice Date. The Company shall also
     pay to the  Employee  a portion  of any  discretionary  bonus  (the  "Bonus
     Portion"),  as determined by the Company's Board of Directors,  referred to
     in Section 3(a) ("Compensation-Base Salary"), that, but for the termination
     of  Employee's  employment,  would have been paid to  Employee  for or with
     respect to the calendar year in which Employee's  employment is terminated.
     The  Bonus  Portion   shall   consist  of  that   percentage  of  the  said
     discretionary  bonus  determined  by dividing the number of full or partial
     calendar months during the calendar year in which Employee's  employment is
     terminated  that  Employee was in the employ of the Company by twelve (12).
     Until  the end of the  Severance  Period  or until  Employee  is  gainfully
     employed by another  employer,  which ever time period is less, the Company
     shall  allow  Employee  to  continue  participation  in the Company s group
     health  insurance  plan at the Company's  expense.  In accordance  with all
     applicable  laws,  Employee shall be extended all COBRA rights and benefits
     at the end of the Severance Period.

         9.       TERMINATION BY EMPLOYEE.

                  (a)  TERMINATION-WITHOUT  GOOD REASON. Employee shall have the
right to terminate this Agreement and his employment  hereunder at any time upon
thirty (30) days prior written notice of such termination to the Company. Except
as expressly set forth in Section 11 ("Transition  Period  Services"),  upon the
effective date of any such  termination  all  obligations and rights of Employee
and the Company hereunder shall terminate and cease.

                  (b)      TERMINATION-WITH GOOD REASON.  If the Company:

               (i) requires  Employee to relocate his home,  without  Employee's
          consent,  to a  location  which is more  than 75  miles  from 462 West
          Bearcat Drive, Salt Lake City, Utah 84115; or

               (ii) fails to provide Employee with the compensation and benefits
          called for by this Agreement; or

               (iii) assigns Employee to a lower  organizational  level than the
          level  at  which  he is on the  date of this  Agreement  assigned,  or
          substantially     diminishes    Employee's     assignment,     duties,
          responsibilities,  or  operating  authority  from those  specified  in
          Section 1 ("Duties"); or

               (iv) fails to implement an incentive  compensation  plan required
          by Section 3(b) ("Compensation-Incentive Compensation"); or

               (v) fails to implement an equity plan or arrangement  required by
          Section 4(b) ("Fringe Benefits-Equity Plan"); or

               (vi) is divested, by sale, closure, liquidation,  foreclosure, or
          other means, of any substantial  part of its assets or business as now
          held or conducted; or

               (vii)  breaches this  Agreement  and such breach  continues for a
          period of thirty  (30) days  after  written  notice  thereof  given by
          Employee to the  Company,  then any one or more of such  circumstances
          shall  constitute  "Good  Reason",  and,  subject to the provisions of
          Section 10 ("Means and Effect of  Termination"),  Employee  shall have
          the right to terminate this Agreement and his employment hereunder for
          Good  Reason,  if,  thirty  (30)  days  after  the  effective  date of
          Employee's  notice to the Company of such  circumstances  constituting
          Good  Reason,  such  circumstances  continue  to  exist,  and  for all
          purposes of this  Agreement any such  termination of this Agreement by
          Employee  shall  have the same  effects  under this  Agreement  as the
          termination  of the  Employee's  employment  under this  Agreement  by
          Company without "cause."


<PAGE>



         10. MEANS AND EFFECT OF  TERMINATION.  Any  termination  of  Employee's
employment  under this  Agreement  shall be  communicated  by written  notice of
termination  from the  terminating  party to the  other  party.  The  notice  of
termination  shall indicate the specific  provision(s) of this Agreement  relied
upon in effecting the termination  and shall set forth in reasonable  detail the
facts and circumstances alleged to provide a basis for termination,  if any such
basis is required by the applicable  provision(s) of this Agreement.  Any notice
of termination by the Company shall be approved by a resolution  duly adopted by
a  majority  of the  directors  of the  Company  then in  office.  The burden of
establishing  the  existence  of  "cause"  or Good  Reason  shall  be  upon  the
terminating party. If Employee's  employment is terminated by either party, then
promptly  after the effective  date of such  termination or in the manner and at
the time or times  provided  in the  relevant  Section  of this  Agreement,  the
Company promptly shall provide and pay to Employee,  or in case of his death his
estate or heirs, all compensation,  benefits,  and reimbursements due or payable
to Employee  for the period to the  effective  date of the  termination.  To the
extent  permitted by  applicable  law, the  calendar  month in which  Employee's
employment is terminated shall be counted as a full month in determining  amount
and vesting of any benefits under benefit plans of the Company.

         11. TRANSITION PERIOD SERVICES.  In the event Employee's  employment is
terminated  by  the  Company  pursuant  to  section  8(b)  ("Termination  by the
Company-Termination  Without  Cause") or by Employee  pursuant  to Section  9(a)
("Termination by Employee-Without  Good Reason"), if requested by the Company in
writing,  Employee shall render such services, on a part-time basis for a period
not to  exceed  sixty  (60)  days  after  the  effective  date of the  notice of
termination  (whether  given by the Company or by  Employee),  as the  Company's
Board of Directors reasonably requests for transition  purposes.  Employee shall
receive no compensation for such services, other than the payment of Base Salary
as provided in Section 8(b)  ("Termination  by the  Company-Termination  Without
Cause") and  reimbursement  for expenses  incurred by Employee in providing such
services as provided in, and subject to the  provisions of, Section 5 ("Business
Expenses and Automobile Allowance")

         12.  NON  COMPETITION.  For a period  of one year  from the date of the
termination  of Employee's  employment  hereunder,  Employee shall not become an
employee,  owner (except for passive  investments of not more than three percent
(3%) of the outstanding  shares of, or any other equity interest in, any company
or  entity  listed  or  traded  on a  national  securities  exchange  or  in  an
over-the-counter  securities market),  officer, agent or director of any firm or
person which either  directly  competes  with a line or lines of business of the
Company  accounting for ten percent (10%) or more of the Company's  gross sales,
revenues or earnings before taxes. If, in any judicial proceeding, a court shall
refuse  to  enforce  all of the  separate  covenants  deemed  included  in  this
paragraph, the parties intend that those of such covenants which, if eliminated,
would permit the remaining separate covenants to be enforced in such proceedings
shall,  for the  purpose  of such  proceedings,  be deemed  eliminated  from the
provisions of this Section 12.

         In addition to any other remedies that may otherwise be available for a
breach of Section 12 hereof by  Employee,  Employee  agrees that in the event of
such breach he shall irrevocably  forfeit any right he may have to any remaining
severance   payment  to  be  made  under  Section  8(b)   ("Termination  by  the
Company-Termination Without Cause") subsequent to such breach.

         13. ASSIGNMENT. This Agreement is personal in its nature and neither of
the parties hereto shall,  without the consent of the other,  assign or transfer
this Agreement or any rights or obligations hereunder;  provided, however, that,
in the  event  of the  merger,  consolidation,  or  transfer  or  sale of all or
substantially  all of the assets of the Company with or to any other  individual
or entity,  this Agreement shall,  subject to the provisions  hereof, be binding
upon and  inure to the  benefit  of such  successor  and  such  successor  shall
discharge and perform all the promises,  covenants,  duties,  and obligations of
the Company hereunder.

         14.  GOVERNING  LAW.  This  Agreement  and the legal  relations  hereby
created  between the parties hereto shall be governed by and construed under and
in accordance  with the internal laws of the State of Utah,  which internal laws
exclude  any law or rule of the State of Utah,  or any  interpretation  thereof,
that would require or call for the application of the laws of any other state or
jurisdiction hereto.

         15. ENTIRE AGREEMENT.  Except with respect to final agreement regarding
those  open   incentive   compensation   matters   described   in  Section  3(b)
("Compensation-Incentive  Compensation")  and the  equity  plan  or  arrangement
contemplated under Section 4(b) ("Fringe  Benefits-Equity Plan"), this Agreement
embodies  the entire  agreement  of the parties  hereto  respecting  the matters
within its scope. This Agreement  supersedes all prior agreements of the parties
hereto on the subject matter  hereof.  Any prior  negotiations,  correspondence,
agreements,  proposals,  or understandings relating to the subject matter hereof
shall he deemed to be merged into this Agreement and to the extent  inconsistent
herewith,   such  negotiations,   correspondence,   agreements,   proposals,  or
understandings  shall  be  deemed  to be of no  force or  effect.  There  are no
representations,  warranties, or agreements, whether express or implied, or oral
or written,  with  respect to the  subject  matter  hereof,  except as set forth
herein.

         This  Agreement  shall not be  modified by any oral  agreement,  either
express or  implied,  and all  modifications  hereof  shall be in writing and be
signed  by the  parties  hereto.  The  provisions  of this  and the  immediately
preceding sentence themselves may not be modified,  either orally or by conduct,
either  express or  implied,  and it is the  declared  intention  of the parties
hereto that no provision of this Agreement,  including said two sentences, shall
be  modifiable  in any way or manner  whatsoever  other  than  through a written
document signed by the parties hereto.

         16. WAIVER.  Failure to insist upon strict  compliance  with any of the
terms,  covenants,  or  conditions  hereof  shall not be deemed a waiver of such
term,  covenant,  or condition,  nor shall any waiver or  relinquishment  of, or
failure to insist upon strict  compliance  with, any right or power hereunder at
any one or more  times be deemed a waiver  or  relinquishment  of such  right or
power at any other time or times.

         17. NUMBER AND GENDER.  Where the context requires,  the singular shall
include the plural, the plural shall include the singular,  and any gender shall
include all other genders.

         18. SECTION  HEADINGS.  The section  headings in this Agreement are for
the purpose of convenience  only and shall not limit or otherwise  affect any of
the terms hereof.


<PAGE>



         19.      DISPUTE RESOLUTION.

                  (a) NEGOTIATION AND MEDIATION. In the event any dispute arises
hereunder, the parties shall first attempt to resolve the dispute by negotiation
in good faith. If the dispute cannot be timely resolved through negotiation, the
parties will, before resorting to any of their remedies at law or in equity, try
to settle the dispute in good faith by mediation in Salt Lake City, Utah or such
other  location  as the parties may agree,  under the then  operative  mediation
rules of the American  Arbitration  Association or such other mediation tribunal
or private  mediator or medication  services  provider as the parties agree. The
mediator shall be such person as the parties  mutually agree, but if the parties
have failed to agree on a mediator within seven (7) days after the date on which
any party demands that the parties  proceed to mediation,  the mediator shall be
selected  by the  American  Arbitration  Association  or  such  other  mediation
services provider as the parties agree.

                  (b) OTHER  REMEDIES.  Failing  settlement  of the  dispute  by
negotiation  or mediation,  the parties  shall,  unless they  mutually  agree to
resolve the dispute  finally by  arbitration,  be entitled to pursue their legal
and equitable  remedies  (subject to the  provisions of Section 20  ("Liquidated
Damages-Breach by the Company") in any court having jurisdiction.

         20.  LIQUIDATED  DAMAGES-BREACH  BY THE  COMPANY.  Because  the damages
suffered  by  Employee  in such an event would be  difficult  or  impossible  to
estimate, establish,  ascertain, or prove, and in order to provide Employee with
a remedy in such an event without the necessity and associated  cost of Employee
having to  establish  or prove the  damages  suffered  by  Employee  as a result
thereof  (which remedy the parties hereto have and do agree would be appropriate
and adequate  compensation  to Employee in such  event),  in the event that this
Agreement and Employee's  employment  hereunder shall be terminated  (whether by
the Company or Employee) and  thereafter  Employee  shall prevail in any dispute
between  Employee and the Company  relative to,  involving,  or  concerning  the
legality  of  or  justification  for  the  termination  of  this  Agreement  and
Employee's  employment  hereunder  and any other  issues or matters  directly or
indirectly  arising out of or in connection with such termination and Employee's
employment by the Company,  subject to Section 12 ("Non  Competition")  Employee
shall be  entitled  to the  continued  payment of the Base Salary as provided in
Section  8(b)  ("Termination  by  the  Company-Termination  Without  Cause")  as
liquidated  and  exclusive  damages and not as a penalty,  and in such case this
Agreement and Employee's employment hereunder, shall for all purposes be treated
as having been  terminated by the Company  without  "cause"  pursuant to Section
8(b) ("Termination by the Company-Termination Without Cause").

         In the event Employee files any claim,  complaint,  charge,  action, or
lawsuit against the Company or its employees,  agents,  officers,  directors, or
any  other  person   affiliated  or  associated  with  the  Company,   with  any
governmental agency, any state or federal court, or any mediation or arbitration
body or group,  for or with respect to a matter,  claim,  or incident,  known or
unknown,  which has occurred or arisen or which shall  hereafter  occur or arise
relative to,  involving,  or concerning  the  termination  of this Agreement and
Employee's  employment  hereunder  (whether as a result of action of Employee or
the Company) and any other issues or matters directly or indirectly  arising out
of or in  connection  with such  termination  and  Employee's  employment by the
Company,  and in such claim,  complaint,  action,  charge, or lawsuit,  Employee
alleges or asserts the right to recover, receive, or be awarded damages from the
Company or its  employees,  agents,  officers,  directors,  or any other  person
affiliated  or  associated  with the  Company in  addition  to or in lieu of the
liquidated  damages  expressly  provided for in this Section 20, Employee hereby
stipulates, agrees, and consents to the dismissal or withdrawal, with prejudice,
of any such  claim,  complaint,  action,  charge,  or lawsuit  (collectively,  a
"Dismissable  Claim").  In the event that Employee files any Dismissable  Claim,
Employee  shall be liable to the party or parties  against whom the  Dismissable
Claim  is  filed  (the  "Nonfiling  Party")  and  shall  indemnify  and save the
Nonfiling Party harmless from all costs and expenses, including, but not limited
to, attorneys fees, incurred by the Nonfiling Party and/or the Nonfiling Party s
officers,  agents, employees,  directors,  and/or any other person affiliated or
associated  with the Nonfiling  Party, if any, in defending or responding to any
such Dismissable Claim, regardless of whether such defense or response is before
a state or federal court or administrative  agency or a mediation or arbitration
body and regardless of who might ultimately be deemed to be the prevailing party
as to any such Dismissable Claim.

         21. ATTORNEY'S FEES. Employee and the Company agree that in any dispute
resolution proceedings arising out of this Agreement, the prevailing party shall
be entitled to its or his reasonable attorney's fees and costs incurred by it or
his in connection with resolution of the dispute in addition to any other relief
granted.

         22.  INDEMNIFICATION.  If Employee is made a party to, is threatened to
be made a party to, or is otherwise involved in any action, suit, or proceeding,
whether civil,  criminal,  administrative  or  investigative (a "Proceeding") by
reason of the fact that he is or was a  director,  officer,  or  employee of the
Company or is or was  serving  at the  request  of the  Company  as a  director,
officer,  employee,  or agent of another corporation or of a partnership,  joint
venture, trust, or other enterprise,  including service with respect to employee
benefit plans, whether before, during or after expiration or termination of this
Agreement, the Company shall indemnify and hold Employee harmless to the fullest
extent authorized by the Delaware General Corporation Law, as the same exists or
may hereafter be amended (but,  in the case of any such  amendment,  only to the
extent   that  such   amendment   permits   the   Company  to  provide   broader
indemnification  rights than such law  permitted the Company to provide prior to
such amendment),  against all expense,  liability, and loss (including attorneys
fees,  judgment  fines,  ERISA  excise  taxes or  penalties  and amounts paid in
settlement) reasonably incurred or suffered by Employee in connection therewith,
and such indemnification  shall continue after Employee ceases to be a director,
officer,  employee,  or agent of the  Company  and shall inure to the benefit of
Employee's heirs,  executors,  and administrators.  The right to indemnification
conferred  hereby  shall  include  the  right  to be  paid  by the  Company  the
reasonable expenses incurred in defending any Proceeding in advance of its final
disposition as such expenses are incurred.  The indemnification  provided herein
shall  not be deemed  exclusive  of any other  rights to which  Employee  may be
entitled under the Certificate of Incorporation,  Bylaws, any agreement, or vote
of stockholders or disinterested directors of the Company, or otherwise, both as
to action in his official  capacity and as to action in another  capacity  while
holding such office or position,  and shall  continue  with respect to action in
such  capacities  even if  Employee  has  thereafter  ceased  to be a  director,
officer,  employee,  or agent of the Company,  and shall inure to the benefit of
Employee's heirs, executors and administrators. Except in the case of fraudulent
conduct or theft,  embezzlement,  or other criminal misappropriation of funds by
Employee,  then nothing in this Agreement waives the Company's obligations under
this paragraph, even if Employee is terminated.


<PAGE>



         23. SEVERABILITY.  In the event that a court of competent  jurisdiction
determines  that any portion of this Agreement is in violation of any statute or
public  policy,  then only the  portions of this  Agreement  which  violate such
statute or public policy shall be stricken, All portions of this Agreement which
do not  violate any statute or public  policy  shall  continue in full force and
effect.  Furthermore,  any court order  striking  any portion of this  Agreement
shall modify the  stricken  terms as narrowly as possible to give as much effect
as possible to the intentions of the parties under this Agreement.

         24.  NOTICES.  All notices under this Agreement shall be in writing and
shall be either  personally  delivered or mailed postage  prepaid,  by certified
mail, return receipt requested, (a) if to the Company, to it at 462 West Bearcat
Drive, Salt Lake City, Utah 84115 Attention:  President or (b) if to Employee to
him at 462 West Bearcat Drive,  Salt Lake City, Utah 84115 by the same means, or
in either  party's case to such other address or to the attention of such person
as the party has  specified by prior written  notice to the other party.  Notice
shall be effective when  personally  delivered,  or five (5) business days after
being so mailed.

         25.  COUNTERPARTS.  This  Agreement  may be  executed  in  counterparts
collectively containing the signatures of each of the parties.

         IN WITNESS  WHEREOF,  the  Company  has  caused  this  Agreement  to be
executed by its duly authorized  officer,  and Employee has hereunto signed this
Agreement, on the date first written above.


MRS. FIELDS' ORIGINAL COOKIES, INC.,
a Delaware Corporation (the "Company")


By:/s/Larry A. Hodges
Name:Larry A. Hodges
Its:President/CEO




/s/L. Tim Pierce
L. TIM PIERCE ("Employee")



                              EMPLOYMENT AGREEMENT



         THIS EMPLOYMENT  AGREEMENT (this  "Agreement") is made and entered into
this 1st day of July, 1996, by and between LAWRENCE HODGES ("Employee") and MRS.
FIELDS' ORIGINAL COOKIES, INC., a Delaware corporation (the "Company").


                                     RECITAL



         This Agreement is made and entered into with reference to the following
facts and objectives:

         The Company  desires to establish its right to the services of Employee
in the capacities  described below, on the terms and conditions  hereinafter set
forth,  and  Employee  is willing to accept  such  employment  on such terms and
conditions.

         The Company is proposing  to acquire  certain  assets from Mrs.  Fields
Inc.,  a Delaware  corporation  ("MFI'),  and certain of its  subsidiaries  (the
"Acquisition"),  and conditional upon the closing of such acquisition,  Employee
will be appointed the President and Chief Executive Officer of the Company.

         Therefore,  in consideration of the mutual  agreements  hereinafter set
forth, Employee and the Company have agreed and do hereby agree as follows:

                                    AGREEMENT

         1.  DUTIES.  The  Company  does  hereby  hire,  engage,  and employ the
Employee  as the  President  and Chief  Executive  Officer of the  Company,  and
Employee  does  hereby  accept  and  agree  to  such  hiring,   engagement,  and
employment.   Employee  shall  serve  the  Company  in  such  positions   fully,
diligently, competently, and in conformity with provisions of this Agreement and
the  corporate  policies of the  Company as they  presently  exist,  and as such
policies  may be amended,  modified,  changed,  or adopted  during the Period of
Employment, as hereinafter defined.


          During the Period of Employment Employee shall also serve as the Chief
     Executive  Officer and  President  of each  subsidiary  or affiliate of the
     Company  that is now or that  becomes  a part of the  Mrs.  Fields  Company
     Group. As used in this Agreement, the term the



"Mrs.  Fields  Company  Group"  shall  mean  and  refer to the  Company  and the
Company's subsidiaries and affiliates from time to time.


         Subject  to  specific  elaboration  by the  Board of  Directors  of the
Company as to the duties (which shall be consistent herewith and with Employee's
offices  provided  for  hereunder)  that are to be performed by Employee and the
manner in which such duties are to be  performed,  the duties of Employee  shall
entail those duties  customarily  performed by a president  and chief  executive
officer  of  a  company  with  a  sales  volume  and  the  number  of  employees
commensurate  with those of the Company.  Provided,  however,  that at all times
during the Period of Employment, Employee shall perform those duties and fulfill
those  responsibilities  and refrain from those  activities  that are reasonably
prescribed  or  proscribed  by the  Board  of  Directors  of the  Company  to be
performed  or  refrained  from by him  consistent  with his  positions  with the
Company.
<PAGE>


         Employee  shall be  responsible  and report only to the Company's  full
Board of Directors and to said Board's Executive Committee.


        During the Period of Employment,  the Company shall use its best efforts
to cause  Employee to be elected a member of the  Company's  Board of Directors,
provided  Employee is legally  qualified to so serve,  and Employee shall, if so
elected serve as a member of the Company's  Board of Directors for no additional
consideration.


        Throughout  the Period of  Employment,  Employee  shall  devote his full
time, energy, and skill to the performance of his duties for the Company and for
the benefit of the Company and the Mrs.  Fields  Company  Group,  vacations  and
other  leave   authorized   under  this   Agreement   excepted.   The  foregoing
notwithstanding,  Employee  shall be permitted to (i) engage in  charitable  and
community  affairs,  (ii) act as a director of any corporations or organizations
outside the Mrs. Fields Company Group not in competition with the Company or any
member of the Mrs. Fields Company Group and to manage such  investments,  not to
exceed three (3) in number,  and receive  compensation  therefore,  and (iii) to
make  investments  of  any  character  in  any  business  or  businesses  not in
competition  with the Company or any member of the Mrs. Fields Company Group and
to manage such  investments (but not be involved in the day to day operations of
any such business), provided, in each case and collectively,  that the same does
or do not constitute or involve Employee in a conflict of interest vis-a-vis the
Company or any member of the Mrs.  Fields  Company  Group or interfere  with the
performance of Employee's duties under this Agreement.

         Employee  shall  exercise due diligence and care in the  performance of
his duties for and the  fulfillment of his obligations to the Company under this
Agreement.

                                                     2

        The Company shall furnish  Employee with office,  secretarial  and other
facilities  and  services as are  reasonably  necessary or  appropriate  for the
performance of Employee's  duties hereunder and consistent with his positions as
the President and Chief Executive Officer of the Company.


        2. PERIOD OF EMPLOY'MENT.  The Period of Employment shall, unless sooner
terminated as provided  herein,  be three (3) years commencing on the closing of
the Acquisition  and ending with the close of business on the third  anniversary
of the closing of the Acquisition (the "Period of Employment").  Employee hereby
acknowledges  and agrees that effective as of, and conditional  upon the closing
of,  the  Acquisition,  he shall  have no rights or  claims  under his  existing
employment agreement with MFI.

<PAGE>

        No later than three hundred and sixty (360) days prior to the end of the
Period of Employment,  the Company and the Employee  shall commence  discussions
concerning a possible  extension or  modification  of this  Agreement.  Upon the
mutual agreement of Company and Employee, Employee's employment with Company may
be continued beyond the Period of Employment on an "at will" basis on such terms
and conditions as Company and Employee may then agree.

         3.     COMPENSATION.

                  (a) BASE SALARY. During the Period of Employment,  the Company
shall pay Employee,  and Employee agrees to accept from the Company,  in payment
for his services a base salary of Three Hundred Thousand Dollars  ($300,000) per
year ("Base  Salary"),  payable in equal  semi-monthly  installments  or at such
other time or times as Employee and the Company shall agree.  Upward  adjustment
to the Base Salary shall be considered  by the Company's  Board of Directors not
less frequently  than annually.  The Company's Board of Directors at any time or
times may, but shall have no obligation to, supplement Employee's salary by such
bonuses and/or other special  payments and benefits as the Board of Directors of
the Company in its sole and absolute discretion may determine.

               (b)  INCENTIVE  COMPENSATION.  During the  Period of  Employment,
                    Employee shall:

          (i)  participate  in any  incentive  compensation  plan adopted by the
               Company in replacement for the Fiscal 1994 Incentive Compensation
               Plan of MFI (the "1994 Incentive Plan"); or

          (ii) if the Company,  for any reason, shall not adopt and implement an
               incentive  compensation plan in replacement of the 1994 Incentive
               Plan for eligible

                                                     3

<PAGE>


employees of the Company (including Employee), Company and Employee so that this
Agreement  shall  provide  Employee  with  the  opportunity  to earn and be paid
incentive  compensation  to the same extent that he was  eligible to earn and be
paid incentive  compensation under the incentive  compensation plan under which,
pursuant to the  provisions  of this Section  3(b),  Employee was most  recently
eligible to earn and be paid incentive compensation by MFI.

             4.   FRINGE  BENEFITS.  During the Period of  Employment,  Employee
                  shall be entitled to the following fringe benefits.

                  (a) BENEFIT  PLANS.  Employee shall be entitled to participate
in all  benefit  plans and  programs  generally  available  to all other  senior
management  employees of the Company or to all employees of the Company  working
in Salt Lake City, Utah, subject to any restrictions specified in such plans and
to receive such other  benefits and  conditions of employment as are provided to
all other senior  officers or  executives  of the Company as of the date of this
Agreement.

             (b) EQUITY PLAN.  Employee  shall be entitled to  participate in an
equity-based  plan or arrangement,  such as a stock option,  stock  appreciation
rights,  or other equity  incentive  plan or arrangement  for senior  management
employees of the Company,  including  Employee (the "Equity Plan"). On or before
July 31,  1996,  the Company  shall  propose the terms of the Equity Plan to the
Company's Board of Directors for its review and consideration. In the event that
(i) the Company  fails to propose the terms of the Equity Plan on or before July
31,  1996,  (ii) by not later than  ninety (90) days after the date the terms of
the Equity  Plan are  proposed  by the  Company to its Board of  Directors,  the
Company's Board of Directors fails to approve  implementation  of the Company of
the  Equity  Plan on the  terms so  proposed  or on  terms  that are at least as
favorable to senior  management  of the Company,  including  Employee,  as those
proposed by the Company, or (iii) the Company fails to implement the Equity Plan
within  sixty (60) days after the date on which the  implementation  thereof was
approved by Company's Board of Directors,  Employee may terminate this Agreement
and his employment  hereunder  without Good Reason, as hereinafter  defined,  in
accordance  with the  provisions  of  Section  9(a)  ("Termination  by  Employee
Termination With Good Reason"). Employee's right to terminate this Agreement and
his  employment  hereunder  without Good Reason in accordance  with said Section
9(a) shall be  Employee's  sole and exclusive  remedy for or resulting  from the
failure,  for any reason,  of the Company or its Board of Directors to create or
implement the Equity Plan or to take any other action  specified in this Section
4(b),  and,  therefore,  Employee shall not, in any such case, have any right to
terminate this Agreement or his employment hereunder with Good Reason.




<PAGE>


           

        Anything  in this  Agreement  or in  such  plan  or  arrangement  to the
contrary  notwithstanding,  the  inclusion  in such plan or  arrangement  of any
provision(s)  addressing  participation  by Employee in such plan or arrangement
for a period  of years  shall  not be  interpreted  as a  promise  of  continued
employment by the Company for such period of years or any other period of time.



         The plan or  arrangement  to be proposed by Employee shall provide that
any payments  made  thereunder,  in  conjunction  with any other  payments  that
constitute  "parachute  payments"  (as  defined  in  Section  28OG(b)(A)  of the
Internal Revenue Code) (the "Code"), shall be limited such that no such payments
or portions  thereof  constitute  an "excess  parachute  payment" (as defined in
Section  28OG(b)(1) of the Code) or are otherwise  nondeductible  by the Company
for tax purposes under any other provision of the Code.



                  (c) VACATION AND OTHER  LEAVE.  Employee  shall be entitled to
such amounts of paid vacation and other leave, but not less than three (3) weeks
vacation  per  twelve-month  period of  employment,  as from time to time may be
allowed  to the  Company' s senior  management  personnel  generally,  with such
vacation to be scheduled  and taken in accordance  with the  Company's  standard
vacation policies applicable to such personnel.

                  (d) VESTING ON DEATH OR  DISABILITY.  Upon any  termination of
this Agreement and Employee's employment hereunder by reason of Employee's death
or Permanent  Disability,  as defined in Section  7(b)  ("Death or  Disability -
Definition of Permanently Disabled and Permanent Disability"), provided that the
terms and  provisions of such plan and applicable  law permit,  any  theretofore
deferred  or  unvested  portion of any award made to  Employee in respect of any
retirement,  pension,  profit sharing,  long term  incentive,  and similar plans
automatically shall become fully vested in Employee shall be nonforfeitable, and
shall  continue in effect and be  redeemable  by or payable to Employee  (or his
designated  beneficiary  or  estate) at the time and on the same  conditions  as
would have  applied had  Employee's  employment  not been so  terminated.  It is
expressly  provided,  however,  that nothing in this Section 4(d) shall obligate
the Company to provide full vesting upon death or disability in connection  with
participation by Employee in the equity plan or arrangement  contemplated  under
Section 4(b) ("Fringe  Benefits-Equity Plan"), further, the provisions governing
payment of any  incentive  compensation  payable  to  Employee  pursuant  to the
incentive     compensation    plan(s)    referred    to    in    Section    3(b)
("Compensation-Incentive  Compensation")  shall  govern any payment of incentive
compensation due thereunder in the event of Employee's death or disability.

5. BUSINESS EXPENSES AND AUTOMOBILE ALLOWANCE.  During the Period of Employment,
the  Company  shall  pay,  or in case paid by  Employee  in the first  instance,
reimburse  Employee for, any and all  necessary,  customary,  and  usualexpenses
incurred by him in  connection  with the  performance  of his duties  hereunder,
including,   without  limitation,  all  traveling  expenses,  and  entertainment
expenses, upon submission of appropriate vouchers and documentation.
<PAGE>



         To the extent  provided to all other senior  officers or  executives of
the  Company,  during the Period of  Employment,  Employee  shall be entitled to
receive an automobile  allowance and reimbursement for expenses  associated with
the operation and maintenance of an automobile which is comparable to Employee's
current  automobile.  The Company will reimburse  Employee upon  presentation of
vouchers and  documentation  for any such  operational and maintenance  expenses
which are consistent with the usual accounting procedures of the Company.

                  6. NO OTHER BENEFITS OR COMPENSATION. Employee, as a result of
his employment by the Company,  shall be entitled to only the  compensation  and
benefits  provided for in this Agreement,  subject to the terms thereof,  and no
others.


                  7.   DEATH OR DISABILITY.

                         (a)     TERMINATION OF EMPLOYMENT.  If Employee dies
during the Period of Employment, Employee's employment shall automatically cease
and terminate as of the date of Employee's death.


                  If  Employee  becomes  Permanently  Disabled  (as  hereinafter
defined)  while  employed by the  Company,  (i)  Employee's  employment  and the
Company 's obligations hereunder,  including the payment of Base Salary pursuant
to Section  3(a)  ("Compensation-Base  Salary")  shall  continue for a period of
ninety  (90)  days  from the date on which  the  Employee  is  determined  to be
Permanently Disabled  ("Employee's  Disability Date"), and (ii) ninety (90) days
after the Employee's  Disability Date, Employee's employment and all obligations
of the Company hereunder shall automatically cease and terminate.


                  In the case of Employee's  death or Permanent  Disability  (as
hereinafter  defined),  the Company shall be obligated to pay to Employee (or to
Employee's  estate in the case of  Employee's  death)  any Base  Salary  and any
incentive  compensation  accrued to  Employee  as of the date of the  Employee's
death, or in the case of Employee's Permanent  Disability,  as of the Employee's
Disability Date, In the event Employee's  employment is terminated on account of
Employee's Permanent  Disability,  he shall, so long as his Permanent Disability
continues,  remain  eligible  for all  benefits  provided  under  any  long-term
disability  programs of the  Company in effect at the time of such  termination,
subject to the terms and  conditions  of any such  programs,  as the same may be
changed,  modified,  or terminated for or with respect to all senior  management
personnel of the Company.
                       
          (b) DEFINITION OF PERMANENTLY DISABLED AND PERMANENT  DISABILITY.  For
     purposes   of  this   Agreement(other   than   Sections   4  (a)   ('Fringe
     Benefits-Benefit  Plans"),  4 (d)  ("Fringe  Benefits-Vesting  on  Death or
     Disability"), and the provisions relating to disability insurance contained
     in the last sentence of Section 7(a) ("Death or  Disability-Termination  of
     Employment"),  the terms `Permanently  Disabled' and `Permanent Disability'
     shall mean Employee's  inability,  because of physical or mental illness or
     injury,  to perform  substantially  all of his customary duties pursuant to
     this  Agreement,  and the  continuation  of such  disabled  condition for a
     period of ninety  (90)  continuous  days,  or for not less than one hundred
     eighty  (180) days during any  continuous  twenty-four  (24) month  period.
     Whether Employee is Permanently  Disabled shall be certified to the Company
     by a Qualified  Physician  (as  hereinafter  defined),  or if  requested by
     Employee a panel of three Qualified Physicians. If Employee requests such a
     panel, Employee and the Company shall each select a Qualified Physician who
     together shall then select a third Qualified  Physician.  The determination
     of the  individual  Qualified  Physician or the panel,  as the case may be,
     shall be binding and conclusive for all purposes.  As used herein, the term
     "Qualified  Physician"  shall mean any  medical  doctor who is  licensed to
     practice medicine in the State of Utah and is reasonably acceptable to each
     of Employee and the Company.  Employee and the Company may in any instance,
     and in lieu  of a  determination  by a  Qualified  Physician  or  panel  of
     Qualified Physicians, agree between themselves that Employee is Permanently
     Disabled.  The terms Permanent  Disability and Permanently Disabled as used
     herein  may have  meanings  different  from  those  used in any  disability
     insurance policy or program maintained by Employee or the Company.
<PAGE>



                  8.     TERMINATION  BY THE COMPANY.

(a)  TERMINATION  FOR CAUSE.  The Company,  by action of its Board of Directors,
may, by  providing  written  notice to Employee,  terminate  the  employment  of
Employee  under this  Agreement  for "cause" at any time.  The term  "cause" for
purpose of this Agreement shall mean:


          (i) The refusal of Employee to implement or adhere to lawful  policies
     or directives of the Board of Directors of the Company consistent with this
     Agreement; or


               (ii)  Employee's  conviction  of or  entrance  of a plea  of nolo
          contendere to (A) a felony,  (B) to any other crime, which other crime
          is punishable by incarceration for a period of one (1) year or longer,
          or (C) other  conduct  of a criminal  nature  that may have an adverse
          impact on the Company's reputation and standing in the community; or


(iii)conduct that is in violation of Employee's common law duty of
               loyalty to the Company; or

(iv) fraudulent  conduct by Employee in connection with the business  affairs of
the  Company,  regardless  of whether  said  conduct is  designed to defraud the
Company or others; or

(v) theft, embezzlement, or other criminal misappropriation
of funds by Employee, whether from the Company or any other person; or

(vi) any breach of or Employee's failure to fulfill any of
Employee's obligations, covenants, agreements, or duties under this Agreement.


Provided,  however,  that  "cause"  pursuant  to clause (i) or (vi) shall not be
deemed to exist unless the Company has given  Employee  written  notice  thereof
specifying  in  reasonable  detail  the  facts  and  circumstances   alleged  to
constitute  `cause',  and thirty  (30) days after such  notice  such  conduct or
circumstances has not entirely ceased or been entirely  remedied.  If Employee's
employment is terminated for `cause', the termination shall take effect upon the
effective  date (pursuant to Section 24  ("Notices"))  of written notice of such
termination to Employee.  In the event  Employee's  employment is terminated for
"cause,"  the Company  shall have no  obligation  to pay  Employee  any amounts,
including,  but not limited to Base  Salary,  for or with  respect to any period
after  the  effective  date of the  termination  of  Employee's  employment  for
"cause,"  including any obligation  under the  replacement to the 1994 Incentive
Plan or the Equity Plan.
<PAGE>


         If the Company attempts to terminate Employee's  employment pursuant to
this  Section  8(a) and it is  ultimately  determined  that the  Company  lacked
"cause," the provisions of Section 8(b) ('Termination by the Company-Termination
Without Cause") shall apply,  and Employee's sole and exclusive  remedy for such
breach of this  Agreement by the Company  and/or any other damages that Employee
shall have  suffered or incurred of any nature  whatsoever,  shall be to receive
the  payments  expressly  called  for  by  Section  8(b)  ("Termination  by  the
Company-Termination  Without  Cause") with  interest on any past due payments at
the rate of eight  percent  (8%) per year from the date on which the  applicable
payment  would have been made  pursuant  to Section  8(b)  ("Termination  by the
Company-Termination   Without  Cause")  plus   Employee's   costs  and  expenses
(including but not limited to reasonable attorneys' fees) incurred in connection
with such dispute.


(b)  TERMINATION  WITHOUT  CAUSE.  The  Company  may,  with or  without  reason,
terminate  Employee's  employment  under this Agreement  without  "cause" at any
time, by providing Employee thirty (30) days prior written notice of such


                                                              8
termination.  If Employee's  employment  is terminated  pursuant to this Section
8(b),  Employee  shall  not be  obligated  to  render  services  to the  Company
following  the  effective  date of such notice (the "Notice  Date")  except such
services as are  requested  by the Company  pursuant to Section 11  ("Transition
Period Services"), and as its sole and exclusive obligation and duty to Employee
resulting  directly or indirectly from the termination of Employee's  employment
with the Company and in full and complete  settlement of any and all claims that
Employee may have or claim to have  arising  directly or  indirectly  out of the
termination of his employment  with the Company,  the Company shall,  subject to
Section 12 ("Non  Competition")  pay Employee,  as severance pay, an amount (the
"Severance  Amount")  equal to the  product  of  multiplying  the  then  current
semi-monthly  base salary by the greater of the number of  semi-monthly  periods
from the Notice Date through the remainder of this Agreement or thirty-six  (36)
semi-monthly  periods (the `Severance  Period').  The Severance  Amount shall be
payable by the Company as follows: (i) Employee shall receive an amount equal to
the Base Salary payable in twelve (12) equally monthly  installments  commencing
on the Notice  Date and (ii) the balance of the  Severance  Amount is payable on
the first  anniversary  of the Notice  Date.  The Company  shall also pay to the
Employee  a  portion  of any  discretionary  bonus  (the  "Bonus  Portion"),  as
determined  by the  Company's  Board of  Directors,  referred to in Section 3(a)
("Compensation-Base  Salary"),  that,  but for  the  termination  of  Employee's
employment,  would  have  been  paid to  Employee  for or with  respect  to the.
calendar year in which  Employee's  employment is terminated.  The Bonus Portion
shall consist of that percentage of the said  discretionary  bonus determined by
dividing the number of full or partial  calendar months during the calendar year
in which Employee's  employment is terminated that Employee was in the employ of
the  Company  by twelve  (12).  Until the end of the  Severance  Period or until
Employee is gainfully  employed by another  employer,  which ever time period is
less,  the  Company  shall  allow  Employee  to  continue  participation  in the
Company's group health insurance plan at the Company's expense.


<PAGE>

         9.       TERMINATION BY EMPLOYEE.

                  (a)  TERMINATION-WITHOUT  GOOD REASON. Employee shall have the
right to terminate this Agreement and his employment  hereunder at any time upon
thirty (30) days prior written notice of such termination to the Company. Except
as expressly set forth in Section 11 ("Transition  Period  Services"),  upon the
effective date of any such  termination  all  obligations and rights of Employee
and the Company hereunder shall terminate and cease.



                  (b)       TERMINATION-WITH GOOD REASON.  If the Company:



                                             


(i) requires Employee to relocate his home,  without  Employee's  consent,  to a
location which is more than 75 miles from Employee's  current home located at #6
Parkside Law, Sandy Utah 84092; or


(ii) fails to provide  Employee with the compensation and benefits called for by
this Agreement; or


(iii) assigns employee to a lower  organization level than the level at which he
is  on  the  date  of  this  Agreement  assigned,  or  substantially  diminishes
Employee's  assignment,  duties,  responsibilities,  or operating authority from
those specified in Section 1 ('Duties'); or

(iv) fails to implement an incentive  compensation plan required by Section 3(b)
("Compensation-Incentive Compensation" ); or


(v) fails to  implement an equity plan or  arrangement  required by Section 4(b)
("Fringe Benefits-Equity Plan");

(vi) is divested, by sale, closure, liquidation, foreclosure, or other means, of
any substantial part of its assets or business as now held or conducted; or

<PAGE>

(vii) breaches this  Agreement and such breach  continues for a period of thirty
(30) days after written notice thereof given by Employee to the Company,

then any one or more of such circumstances shall constitute "Good Reason",  and,
subject to the  provisions  of Section 10 ("Means  and Effect of  Termination").
Employee  shall have the right to terminate  this  Agreement and his  employment
hereunder  for Good Reason,  if,  thirty (30) days after the  effective  date of
Employee's notice to the Company of such circumstances constituting Good Reason,
such circumstances continue to exist, and for all purposes of this Agreement any
such termination of this Agreement by Employee shall have the same effects under
this  Agreement  as the  termination  of the  Employee's  employment  under this
Agreement by Company without "cause".

         10. MEANS AND EFFECT OF  TERMINATION.  Any  termination  of  Employee's
employment  under this  Agreement  shall be  communicated  by written  notice of
termination  from the  terminating  party to the  other  party.  The  notice  of
termination  shall indicate the specific  provision(s) of this Agreement  relied
upon in effecting the termination  and shall set forth in reasonable  detail the
facts and circumstances alleged to provide a basis for termination,  if any such
basis is required by the applicable  provision(s) of this Agreement.  Any notice
of termination by the Company shall be approved by a resolution
                                                              10
duly adopted by a majority of the  directors of the Company then in office.  The
burden of establishing the existence of "cause" or Good Reason shall be upon the
terminating party. If Employee's  employment is terminated by either party, then
promptly  after the effective  date of such  termination or in the manner and at
the time or times  provided  in the  relevant  Section  of this  Agreement,  the
Company promptly shall provide and pay to Employee,  or in case of his death his
estate or heirs, all compensation,  benefits,  and reimbursements due or payable
to Employee  for the period to the  effective  date of the  termination.  To the
extent  permitted by  applicable  law, the  calendar  month in which  Employee's
employment is terminated shall be counted as a full month in determining  amount
and vesting of any benefits under benefit plans of the Company.



         11. TRANSITION PERIOD SERVICES.  In the event Employee's  employment is
terminated  by  the  Company  pursuant  to  section  8(b)  ("Termination  by the
Company-Termination  Without  Cause") or by Employee  pursuant  to Section  9(a)
("Termination by Employee-Without  Good Reason'), if requested by the Company in
writing,  Employee shall render such services, on a part-time basis for a period
not to  exceed  sixty  (60)  days  after  the  effective  date of the  notice of
termination  (whether  given by the Company or by  Employee),  as the  Company's
Board of Directors reasonably requests for transition  purposes.  Employee shall
receive no compensation for such services, other than the payment of Base Salary
as provided in Section 8(b)  ("Termination  by the  Company-Termination  Without
Cause") and  .reimbursement  for expenses incurred by Employee in providing such
services as provided in, and subject to the  provisions of, Section 5 ("Business
Expenses and Automobile Allowance")

<PAGE>

         12. Non Competition.  (a) For a period of one year from the date of the
termination  of Employee's  employment  hereunder,  Employee shall not become an
employee,  owner (except for passive  investments of not more than three percent
(3%) of the outstanding  shares of, or any other equity interest in, any company
or  entity  listed  or  traded  on a  national  securities  exchange  or  in  an
over-the-counter  securities market),  officer, agent or director of any firm or
person which either  directly  competes  with a line or lines of business of the
Company  accounting for ten percent (10%) or more of the Company's  gross sales,
revenues or earnings  before taxes or derives ten percent  (10%) or more of such
firm's or person's gross sales, revenues or earnings before taxes from a line or
lines of business which directly  compete with the Company.  If, in any judicial
proceeding, a court shall refuse to enforce all of the separate covenants deemed
included  in this  paragraph,  the parties  intend that those of such  covenants
which,  if  eliminated,  would  permit the  remaining  separate  covenants to be
enforced in such  proceedings  shall,  for the purpose of such  proceedings,  be
deemed eliminated from the provisions of this Section 12.


                  (b) In addition to any other  remedies  that may  otherwise be
available for a breach of Section 12 hereof by Employee, Employee agrees that in
the event of such breach

                                                              11

he shall  irrevocably  forfeit any right he may have to any remaining  severance
payment to be made under Section 8(b)  ('Termination by the  Company-Termination
Without Cause") subsequent to such breach.



         13. ASSIGNMENT. This Agreement is personal in its nature and neither of
the parties hereto shall,  without the consent of the other,  assign or transfer
this Agreement or any rights or obligations hereunder;  provided, however, that,
in the  event  of the  merger,  consolidation,  or  transfer  or  sale of all or
substantially  all of the assets of the Company with or to any other  individual
or entity,  this Agreement shall,  subject to the provisions  hereof, be binding
upon and  inure to the  benefit  of such  successor  and  such  successor  shall
discharge and perform all the promises,  covenants.  duties,  and obligations of
the Company hereunder.



         14.  GOVERNING  LAW.  This  Agreement  and the legal  relations  hereby
created  between the parties hereto shall be governed by and construed under and
in accordance  with the internal laws of the State of Utah,  which internal laws
exclude  any law or rule of the State of Utah,  or any  interpretation  thereof,
that would require or call for the application of the laws of any other state or
jurisdiction hereto.


         15. ENTIRE AGREEMENT.  Except with respect to final agreement regarding
those  open   incentive   compensation   matters   described   in  Section  3(b)
("Compensation-Incentive  Compensation")  and the  equity  plan  or  arrangement
contemplated under Section 4(b) ("Fringe  Benefits-Equity Plan"), this Agreement
embodies  the entire  agreement  of the parties  hereto  respecting  the matters
within its scope. This Agreement  supersedes all prior agreements of the parties
hereto on the subject matter  hereof.  Any prior  negotiations,  correspondence,
agreements,  proposals,  or understandings relating to the subject matter hereof
shall he deemed to be merged into this Agreement and to the extent  inconsistent
herewith,   such  negotiations,   correspondence,   agreements,   proposals,  or
understandings  shall  be  deemed  to be of no  force or  effect.  There  are no
representations,  warranties, or agreements, whether express or implied, or oral
or written,  with  respect to the  subject  matter  hereof,  except as set forth
herein.

        This  Agreement  shall not be  modified  by any oral  agreement,  either
express or  implied,  and all  modifications  hereof  shall be in writing and he
signed  by the  parties  hereto.  The  provisions  of this  and the  immediately
preceding sentence themselves may not be modified,  either orally or by conduct,
either  express or  implied,  and it is the  declared  intention  of the parties
hereto that no provision of this Agreement,  including said two sentences, shall
be  modifiable  in any way or manner  whatsoever  other  than  through a written
document signed by the parties hereto.


<PAGE>

                                    
         16. WAIVER.  Failure to insist upon strict  compliance  with any of the
terms,  covenants,  or  conditions  hereof  shall not be deemed a waiver of such
term,  covenant,  or condition,  nor shall any waiver or  relinquishment  of, or
failure to insist upon strict  compliance  with, any right or power hereunder at
any one or more  times be deemed a waiver  or  relinquishment  of such  right or
power at any other time or times.


        17. NUMBER AND GENDER.  Where the context  requires,  the singular shall
include the plural, the plural shall include the singular,  and any gender shall
include all other genders.


        18. SECTION HEADINGS. The section headings in this Agreement are for the
purpose of convenience  only and shall not limit or otherwise  affect any of the
terms hereof.

         19.      DISPUTE RESOLUTIONS.

                (a) NEGOTIATION  AND MEDIATION.  In the event any dispute arises
hereunder, the parties shall first attempt to resolve the dispute by negotiation
in good faith. If the dispute cannot be timely resolved through negotiation, the
parties will, before resorting to any of their remedies at law or in equity, try
to settle the dispute in good faith by mediation in Salt Lake City, Utah or such
other  location  as the parties may agree,  under the then  operative  mediation
rules of the American  Arbitration  Association or such other mediation tribunal
or private  mediator or medication  services  provider as the parties agree. The
mediator shall be such person as the parties  mutually agree, but if the parties
have failed to agree on a mediator within seven (7) days after the date an which
any party demands that the parties  proceed to mediation,  the mediator shall be
selected by ft American Arbitration Association or such other mediation services
provider as the parties agree.

     (b) OTHER  REMEDIES.  Failing  settlement of the dispute by  negotiation or
mediation,  the parties shall, unless they mutually agree to resolve the dispute
finally by arbitration, be entitled to pursue their legal and equitable remedies
(subject to the  provisions at Section 20  ("Liquidated  Damages,-Breach  by the
Company")) in any court having jurisdiction.

           20.    LIQUIDATED DAMAGES-BREACH BY THE COMPANY.  Because the
damages  suffered by Employee in such an event would be difficult or  impossible
to estimate,  establish,  ascertain,  or prove, and in order to provide Employee
with a remedy in such an event  without the  necessity  and  associated  cost of
Employee  having to  establish  or prove the  damages  suffered by Employee as a
result  thereof  (which  remedy the  parties  hereto  have and do agree would be
appropriate and adequate  compensation to Employee in such event),  in the event
that this Agreement and Employee's employment hereunder shall be terminated

                                                     13
(whether by the Company or Employee) and  thereafter  Employee  shall prevail in
any  dispute  between  Employee  and the  Company  relative  to,  involving,  or
concerning  the  legality  of or  justification  for  the  termination  of  this
Agreement and  Employee's  employment  hereunder and any other issues or matters
directly or indirectly arising out of or in connection with such termination and
Employee's employment by the Company,  subject to Section 12 ("Non Competition")
Employee  shall he  entitled  to the  continued  payment  of the Base  Salary as
provided  in  Section  8(b)  ("Termination  by the  Company-Termination  Without
Cause") as liquidated  and exclusive  damages and not as a penalty,  and in such
case this Agreement and Employee's employment hereunder,  shall for all purposes
be treated as having been terminated by the Company without "cause"  pursuant to
Section 8(b) ("Termination by the Company-Termination Without Cause").

<PAGE>


         In the event Employee files any claim,  complaint,  charge,  action, or
lawsuit against the Company or its employees,  agents,  officers,  directors, or
any  other  person   affiliated  or  associated  with  the  Company,   with  any
governmental agency, any state or federal court, or any mediation or arbitration
body or group,  for or with respect to a matter,  claim,  or incident,  known or
unknown,  which has occurred or arisen or which shall  hereafter  occur or arise
relative to,  involving,  or concerning  the  termination  of this Agreement and
Employee's  employment  hereunder  (whether as a result of action of Employee or
the Company) and any other issues or matters directly or indirectly  arising out
of or in  connection  with such  termination  and  Employee's  employment by the
Company,  and in such claim,  complaint,  action,  charge, or lawsuit,  Employee
alleges or asserts the right to recover, receive, or be awarded damages from the
Company or its  employees,  agents,  officers,  directors,  or any other  person
affiliated  or  associated  with the  Company in  addition  to or in lieu of the
liquidated  damages  expressly  provided for in this Section 20, Employee hereby
stipulates, agrees, and consents to the dismissal or withdrawal, with prejudice,
of any such  claim,  complaint,  action,  charge,  or lawsuit  (collectively,  a
"Dismissable  Claim").  In the event that Employee files any Dismissable  Claim,
Employee  shall be liable to the party or parties  against whom the  Dismissable
Claim  is  filed  (the  'Nonfiling  Party")  and  shall  indemnify  and save the
Nonfiling Party harmless from all costs and expenses, including, but not limited
to, attorneys fees, incurred by the Nonfiling Party and/or the Nonfiling Party's
officers,  agents, employees,  directors,  and/or any other person affiliated or
associated  with the Nonfiling  Party, if any, in defending or responding to any
such Dismissable Claim, regardless of whether such defense or response is before
a state or federal court or administrative  agency or a mediation or arbitration
body and regardless of who might ultimately be deemed to be the prevailing party
as to any such Dismissable Claim.



         21. ATTORNEY'S FEES. Employee and the Company agree that in any dispute
resolution proceedings arising out of this Agreement, the prevailing party shall
be entitled to


                                                     14
its or  his  reasonable  attorney's  fees  and  costs  incurred  by it or him in
connection  with  resolution  of the  dispute in  addition  to any other  relief
granted.



22. INDEMNIFICATION. If Employee is made a party to, is threatened to be
made a party to, or is otherwise  involved in any action,  suit, or  proceeding,
whether civil,  criminal,  administrative  or  investigative (a "Proceeding") by
reason of the fact that he is or was a  director,  officer,  or  employee of the
Company or is or was  serving  at the  request  of the  Company  as a  director,
officer,  employee,  or agent of another corporation or of a partnership,  joint
venture, trust, or other enterprise,  including service with respect to employee
benefit plans, whether before, during or after expiration or termination of this
Agreement, the Company shall indemnify and hold Employee harmless to the fullest
extent authorized by the Delaware General Corporation Law, as the same exists or
may hereafter be amended (but,  in the case of any such  amendment,  only to the
extent   that  such   amendment   permits   the   Company  to  provide   broader
indemnification  rights than such law  permitted the Company to provide prior to
such amendment),  against all expense, liability, and loss (including attorneys'
fees,  judgment  fines,  ERISA  excise  taxes or  penalties  and amounts paid in
settlement) reasonably incurred or suffered by Employee in connection therewith,
and such indemnification  shall continue after Employee ceases to be a director,
officer,  employee,  or agent of the  Company  and shall inure to the benefit of
Employee's heirs,  executors,  and administrators.  The right to indemnification
conferred  hereby  shall  include  the  right  to be  paid  by the  Company  the
reasonable expenses incurred in defending any Proceeding in advance of its final
disposition as such expenses are incurred.  The indemnification  provided herein
shall  not be deemed  exclusive  of any other  rights to which  Employee  may be
entitled under the Certificate of Incorporation,  Bylaws, any agreement, or vote
of stockholders or disinterested directors of the Company, or otherwise, both as
to action in his official  capacity and as to action in another  capacity  while
holding such office or position,  and shall  continue  with respect to action in
such  capacities  even if  Employee  has  thereafter  ceased  to be a  director,
officer,  employee,  or agent of the Company,  and shall inure to the benefit of
Employee's heirs, executors and administrators.
<PAGE>


         23. SEVERABIIITY - In the event that a court of competent  jurisdiction
determines  that any portion of this Agreement is in violation of any statute or
public  policy,  then only the  portions of this  Agreement  which  violate such
statute or public policy shall be stricken, All portions of this Agreement which
do not  violate any statute or public  policy  shall  continue in full force and
effect.  Furthermore,  any court order  striking  any portion of this  Agreement
shall modify the  stricken  terms as narrowly as possible to give as much effect
as possible to the intentions of the parties under this Agreement.


         24.  NOTICES.  All notices under this Agreement shall be in writing and
shall be either  personally  delivered or mailed postage  prepaid,  by certified
mail, return receipt

                                                     15
requested,  (a) if to the Company, to it at c/o Capricorn Investors II, L.P., 72
Cummings Point Road, Stamford, Connecticut 06902 or (b) if to Employee to him at
# 6 Parkside Lane, Sandy Utah 84092 by the same means, or in either party's case
to such  other  address  or to the  attention  of such  person  as the party has
specified by prior written notice to the other party.  Notice shall be effective
when personally delivered, or five (5) business days after being so mailed.

        25.  COUNTERPARTS.  This  Agreement  may  be  executed  in  counterparts
collectively containing the signatures of each of the parties.



        IN WITNESS WHEREOF, the Company has caused this Agreement to be executed
by its duly authorized officer, and Employee has hereunto signed this Agreement,
on the date first written above.

MRS. FIELDS' ORIGINAL COOKIES, INC.,
A Delaware Corporation (the "Company")



By:/s/Herbert S. Winokur
Name:Herbert S. Winokur
Title:President


/s/ Larry A. Hodges
LAWRENCE HODGES ("EMPLOYEE")








                                TABLE OF CONTENTS
                  Lease Summary

ARTICLE I    Description-Term-Rent-Use

ARTICLE II   Covenant to Pay Rent
ARTICLE III  Expenses
ARTICLE IV   Insurance

ARTICLE V Landlord's Right to Perform Tenant's  Covenants ARTICLE VI Repairs and
Maintenance of Premises -
                  Surrender of Premises - Waste ARTICLE VII Compliance  with Law
and  Insurance  Requirements  ARTICLE  VIII  Changes and  Alterations  by Tenant
ARTICLE IX Damage or Destruction ARTICLE X Condemnation ARTICLE XI Conditions of
Work  Repairs-Alterations  ARTICLE XII Mechanics'  Liens ARTICLE XIII Landlord's
Right to Enter Premises ARTICLE XIV Assignment and Subletting  ARTICLE XV Rights
of Mortgagee ARTICLE XVI Indemnification of Landlord-
                  No Representation by Landlord

ARTICLE XVII Default Provisions-Remedies of Landlord
ARTICLE XVIII     Holding Over
ARTICLE XIX  Invalidity of Particular Provisions
ARTICLE XX        Notices

ARTICLE XXI  Quiet Enjoyment
ARTICLE XXII Limitation of Landlord's Liability
ARTICLE XXIII     Estoppel Certificate by Tenant

ARTICLE XXIV Cumulative Remedies-No Waiver-No Oral Change
ARTICLE XXV  Brokerage
ARTICLE XXVI Security Deposit

ARTICLE XXVII     Miscellaneous Provisions

                         Rider
                         Certified Copy of Resolution
                         Rules and Regulations
                         Exhibit A
                         Exhibit A-1

(Rev. 1/91)

THIS  INDENTURE,  made the 23rd day of February 1993 between THE EQUITABLE  LIFE
ASSURANCE  SOCIETY  OF THE UNITED  STATES,  a New York  corporation,  having its
principal  place of business at 1285 Avenue of the Americas,  New York, New York
10019 ("the  Landlord"),  and MRS.  FIELD'S COOKIES,  a California  corporation,
having a place of  business  at 333 Main  Street,  Park City,  Utah 84060  ("the
Tenant").

Section 1.1-   Building Location: 321 Lawndale Drive
                                    Salt Lake City, Utah 84115
- - Unit #/ Sq. Ft: 9,828 square feet
- - Lease Term: Five (5) Years, Zero (0) Months
- - Commencement: May 1, 1993
- - Expiration: April 30, 1998
- - Base Rent: per square foot $ 4.92
per month $ 4,029.48
per annum $ 48,353.76
- - Cancellation Terms: After three (3) years with six months written notice, six
 months rent penalty and the cost of unamortized tenant improvements and 
 commissions.
(see rider for additional provisions)


     Section 1. 2 - Use of Premises: manufacturing and distribution of cookies

Section 3.1       -        Pro rata share of expenses:        2.5%

Section 4.1 - Insurance: $1,000,000 in respect to injury or death to a
single person. $2,000,000 in respect to any one occurrence, and, $1,000,000 in
respect to property damage.

Section 20.1      -        Property Manager Address:
                           Compass Management & Leasing
                           215 South State Street, Suite 950
                           Salt Lake City, Utah 84111


Section 25.1      -        Brokerage:       COMPASS Management and Leasing, Inc.

Section 26.1      -        Security Deposit:  None

Section 27.11 - Parking Spaces: Tenant has the privilege of using the
     parking areas to the east And north of 321 Lawndale Drive.

Exhibits 2 and Riders 1, attached  hereto become part of this lease,  consisting
of 3 pages


<PAGE>


                                   WITNESSETH:

                                    ARTICLE I
                            Description-Term-Rent-Use

         Section 1.1. The Landlord, in consideration of the rents and agreements
hereinafter  reserved on the part of the Tenant to be paid and  performed,  does
lease unto the Tenant, and the Tenant does hereby take, subject to the covenants
and  conditions  hereinafter  expressed  which  the  Tenant  agrees  to keep and
perform,  the space ("the  Premises")  described on Exhibit A attached hereto in
the building  located at the place specified on Page One of this Lease Document,
(the  "Building")  with the  privilege  to the Tenant of using  (subject to such
rules and  regulations  as the  Landlord  may from time to time  prescribe)  the
necessary entrances and appurtenances,

         TOGETHER with all machinery,  apparatus, equipment, and fixtures now or
hereafter owned by the Landlord and located on the Premises and used exclusively
for the operation and maintenance of the Premises (the "Building Equipment").

         SUBJECT, however, to any and all existing ground leases,  encumbrances,
conditions, covenants, easements, restrictions and rights-of-way, whether or not
of record,  and other  matters of record,  if any, and to such matters as may be
disclosed by inspection or survey.

         TO HAVE  AND TO HOLD  the  Premises  and  Building  Equipment  unto the
Tenant,  for the term as  specified on Page One of this Lease  Document  (unless
this lease shall sooner terminate as hereinafter  provided)  yielding and paying
therefor  during the term an annual basic  rental,  (Said annual basic rental is
hereinafter sometimes referred to as the "Basic Rent"), over and above the other
and  additional  payments to be made by the Tenant as  specified  on Page One of
this Lease Document.

Said Basic Rent shall be paid in equal  monthly  installments  in advance on the
first day of each and every calendar month during the term of this lease, except
that  the  first  month's  rent  shall be due and  payable  when  this  lease is
executed. If the term does not commence on the first day of a month, the monthly
installment  of Basic Rent payable for the period from the  commencement  of the
term of this  lease  to the last day of the  month  in which  such  commencement
occurs shall be prorated and paid on the date of such commencement.  Interest at
the rate of one percent (1%) per month will be charged  retroactive to the first
day of the month for rents not paid by the tenth  (10th) of the  calendar  month
until all monies due are paid.

Section 1.2. The Tenant agrees that it will use and occupy the Premises for
the following purposes: sales, storage, distribution, office, production,
processing, etc.

Production or Processing Uses are further defined as follows:
 (General Description)
The  Tenant  will not make or permit to be made any use of the  Premises  or any
part  thereof  which would  violate  any of the  covenants,  agreements,  terms,
provisions  and  conditions  of this lease or which  directly or  indirectly  is
forbidden by public law,  ordinance  or  governmental  regulation;  or generate,
treat,  store  or  dispose  of  hazardous  waste,  as  defined  in the  Resource
Conservation  and  Recovery  Act;  or  dispose  of  petroleum  or any  hazardous
substance,  as defined in the Comprehensive  Environmental Response Compensation
and  Liability  Act;  or make or  permit  any use of the  Premises  which may be
dangerous,  noxious or offensive or create or maintain any nuisance in, at or on
the Premises; or make or permit any use of the Premises which may invalidate, or
increase the premium cost of any policy of insurance carried on the Building and
Environs and their  operation,  or any use which,  in Landlord's  sole judgment,
shall  impair the  character,  reputation  or  appearance  of the  Building  and
Environs.

                                   ARTICLE II
                              Covenant to Pay Rent

         Section 2.1. The Tenant  covenants to pay, without notice or demand and
without deduction or set-off for any reason  whatsoever,  the Basic Rent and all
other sums to be paid by Tenant as herein provided.

                                   ARTICLE III
                                    Expenses

         Section 3.1.  With regard to the expenses of the Landlord for (i) taxes
or assessments  payable by Landlord upon or with respect to the Building and the
land upon which it is located, or any government levies or taxes imposed in lieu
thereof,  and taxes,  water and sewer  charges  and other  governmental  charges
relating to the maintenance and operation of the Building or any occupancy,  use
or possession of or activity conducted thereon or on any part thereof (excluding
income,  franchise,  inheritance or capital stock taxes),  including  Landlord's
cost of protesting taxes, and (ii) insurance for fire, rental, public liability,
property damage and any other type of insurance which may be carried by Landlord
with respect to the Building,  or any part thereof,  and the land on which it is
located,  and (iii) any and all other expenses for the operation and maintenance
of the Building and land on which it is located  including by way of example but
without  limiting the  generality of the foregoing  exterior  grounds  clean-up,
landscaping maintenance, snowplowing, ice removal, common area utilities, common
area  maintenance  and  management  costs,  tenant  agrees to pay  Landlord,  as
additional  rent  hereunder,  within ten days after written demand  therefor pro
rata share of all such expenses,  such pro rata share to be the percentage shown
on page one of this Lease.  Late  payments are subject to a one percent (1%) per
month service charge until all monies are paid.

         Section 3.2. In order to provide for current payments on account of the
         additional  rent which may be payable to  Landlord  pursuant to clauses
         (i) through  (iii) of Section 3.1,  the Tenant  agrees,  at  Landlord's
         request,  to make payments on account of said  additional  rent due for
         the ensuing  twelve (12) months,  as estimated by Landlord from time to
         time, in twelve (12) monthly  installments,  each in an amount equal to
         1/12th of the amount

of additional  rent so estimated by Landlord  commencing on the first day of the
month  following the month in which  Landlord  notifies  Tenant of the amount of
such  estimated  additional  rent.  If, as  finally  determined,  the  amount of
additional  rent  payable by Tenant  pursuant to clauses  (i)  through  (iii) of
Section  3.1  shall  be  greater  than  or be less  than  the  aggregate  of all
installments  so paid on  account to the  Landlord  for such  twelve  (12) month
period, then Tenant shall pay to Landlord the amount of such underpayment or the
Landlord  shall  credit  Tenant  with the  amount of any  overpayment,  to apply
against similar  payments due for the next  succeeding  period or, at the end of
the lease term, refund any such overpayment to Tenant.

         Section 3.3.  Tenant  agrees to pay, in the same manner as set forth in
Section 3.2, as additional  rent, an amount equal to any  additional  tax levied
with respect to  improvements  made to Premises by Tenant,  as the value of such
improvements is shown on the assessment records.

         Section  3.4.  The  obligations  of Tenant to pay the  additional  rent
provided for in Section 3.1 shall survive the termination of this lease.

                                   ARTICLE IV
                                    Insurance

         Section 4.1. The Tenant,  at the Tenant's sole cost and expense,  shall
maintain  (a) for the mutual  benefit of the  Landlord  and the Tenant,  general
public liability insurance against claims for personal injury, death or property
damage  occurring  upon, in or about the Premises or any elevators or escalators
therein and on, in or about the adjoining streets and passageways,  if any, such
insurance  to afford  protection  to the limits of not less than the  amounts as
specified on Page One of this Lease Document.

        Section 4.2. All  policies of insurance  shall be in form and  substance
satisfactory  to the Landlord,  shall be written with companies  satisfactory to
the Landlord,  in amounts  satisfactory to the Landlord,  and shall provide that
they  shall not be  cancelable  on less than  thirty  (30)  days'  notice to the
Landlord or holder of any mortgage. Certificates of insurance shall be furnished
to the Landlord. Tenant's policies shall name Landlord, its agents, servants and
employees as additional insureds.

                                    ARTICLE V
                 Landlord's Right to Perform Tenant's Covenants

         Section 5.1. The Tenant  covenants that if the Tenant shall at any time
fail to make any  payment  or  perform  any  other act on its part to be made or
performed under this lease, the Landlord may, but shall not be obligated to, and
without  notice or demand and without  waiving or releasing  the Tenant from any
obligation  of the Tenant  under this lease,  make such  payment or perform such
other act to the extent  the  Landlord  may deem  desirable,  and in  connection
therewith to pay expenses and employ  counsel.  All sums so paid by the Landlord
and all expenses in connection therewith,  together with interest thereon at the
rate of one percent  (1%) per month  until all monies are paid,  shall be deemed
additional rent hereunder and be payable to the Landlord on demand.
                                
     ARTICLE VI Repairs and Maintenance of Premises-Surrender of Premises-Waste

         Section 6.1. The Tenant  covenants at the Tenant's sole expense to take
good care of the Premises and Building Equipment including by way of example but
without  limiting the  generality  of the  foregoing  ceilings,  floors,  walls,
woodwork,  paint,  doors,  glass,  plumbing,   plumbing  fixtures,   heating/air
conditioning,  hot water systems,  electrical  systems,  mechanical  systems and
equipment,  and agrees to keep the same in good order and  condition and to make
promptly all repairs, replacements or renewals. The Tenant covenants to keep the
Premises  in a clean and  orderly  condition  and free of  debris,  merchandise,
materials  and  rubbish.  Landlord has the right to maintain the above items and
charge back tenant for these expenses.

         Section 6.2. The Tenant  covenants that upon  termination of this lease
for any  reason  whatsoever  the  Tenant  will  surrender  to the  Landlord  the
Premises, together with all improvements, alterations, replacements thereto, and
the  Building  Equipment  in  good  order,  condition  and  repair,  except  for
reasonable wear and tear, provided, however, that if Landlord requests Tenant to
remove any such  improvements,  alterations  or  replacements,  the Tenant shall
remove  same  and  restore  the  Premises  to  their   condition  prior  to  the
installation thereof. Upon such termination,  Tenant shall remove, to Landlord's
satisfaction,  all petroleum, hazardous wastes and hazardous substances from the
Premises  (including soil and groundwater)  and from any adjacent  property upon
which any such petroleum, hazardous wastes and hazardous substances generated or
disposed  of by the Tenant may be  located.  Only  those  substances  which were
placed  there or disposed of by the  tenant,  with the burden of proof  residing
with the tenant.

         Section  6.3.  The  Tenant  covenants  not to do or suffer any waste or
damage,  disfigurement  or injury  to the  Premises  or  permit  or  suffer  any
overloading of the floors of the Premises.

         Section 6.4.  Tenant shall,  at its own cost and expense,  enter into a
regularly scheduled preventive  maintenance/service  contract with a maintenance
contractor for servicing all hot water, heating and air conditioning systems and
equipment within the Premises.  The maintenance contractor and the contract must
be approved  by  Landlord.  The  service  contract  must  include  all  services
suggested by the equipment manufacturer within the operation/maintenance  manual
and must become  effective  (and a copy thereof  delivered  to Landlord)  within
thirty (30) days of the date Tenant takes possession of the Premises.

         Section 6.5.  Tenant  agrees to store waste,  scrap,  garbage,  etc. in
enclosed metal  containers  with lids and agrees not to permit any motor vehicle
to be stored on the  Premises.  Waste  containers  are to be stored  within  the
leased portion of the building.

         Section 6.6.  Tenant  acknowledges  that it will be doing business with
various business entities which may deliver,  or cause to be delivered,  various
materials to Tenant. Accordingly,  Tenant covenants and agrees that it will make
all necessary  repairs of damages to foundation,  roof,  overhead doors,  jambs,
entryways,  and exterior walls of the Building within which the Demised Premises
is located,  which  damages were caused or  occasioned  by the act,  omission or
negligence  of Tenant,  Tenant's  agents,  employees,  customers,  invitees  and
suppliers,  their agents, employees or delivery services, during delivery or any
other pursuance of Tenant's business of any nature whatsoever, within forty-five
(45) days of the occurrence of said damages.

         Section 6.7.  Tenant shall be  responsible  for removal of any stain or
deposits of grease,  oil, tar,  paint,  or any other  material or storage vessel
which may be used in the course of business or stored by Tenant during  Tenant's
occupancy, and restoration thereof to any part of the Premises, parking lot area
assigned to the tenant or other outside area to its original condition.

                                   ARTICLE VII
                 Compliance with Law and Insurance Requirements

         Section 7.1. The Tenant  covenants,  at the Tenant's sole  expense,  to
comply  with  all laws  and  ordinances  and  requirements  of all  governmental
agencies,  legislative bodies and courts of competent jurisdiction,  of whatever
kind and nature, whether now existing or hereafter enacted,  amended or modified
(and specifically  including,  without limiting the generality of the foregoing,
any and all such laws,  ordinances and  requirements  as relate to protection of
the  environment  and  environmental  policy)  and  the  recommendations  of any
insurer, foreseen or unforeseen, ordinary as well as extraordinary, which may be
applicable  to the  Premises  or  the  sidewalks,  curbs,  tunnels,  bridges  or
sub-sidewalk  space, if any,  adjoining the Premises,  by reason of the Tenant's
use thereof. In the event Tenant does not comply with the recommendations of any
insurer, Tenant shall be liable for the payment of any increase on the amount of
any  insurance  premium  raised by such  non-compliance.  If any  permitted  use
hereunder becomes uninsurable,  Tenant shall cause such use to become insurable,
at Tenant expense,  or Landlord may cancel and terminate this lease upon written
notice.

         Section 7.2.  Tenant agrees not to store any  materials,  engage in any
activity or discharge any matter in the air, sewers or on the property  contrary
to the laws and  ordinances of the  Corporate  Municipality  or Fire  Protection
District or other governmental bodies having authority or jurisdiction and shall
hold  Landlord  harmless  for any cost  involved  due to  Tenant's  activity  or
discharge.

         Section 7.3 The Tenant  covenants  that it will not use or permit to be
used any part of the Premises for any dangerous,  noxious or offensive  trade or
business; will not cause or maintain any nuisance in, at or on the Premises; and
will not use or permit to be used any part of the Premises  for the  generation,
treatment,  storage or disposal of hazardous  waste,  as defined in the Resource
Conservation  and Recovery  Act, or the  disposal of petroleum or any  hazardous
substance,  as defined in the Comprehensive  Environmental Response Compensation
and Liability Act.

Section 7.4 Tenant agrees to indemnify  and save  harmless the Landlord  against
and from any and all claims by or on behalf of any persons, firms, corporations,
or governmental  entities arising from the conduct or management of, or from any
work or thing  whatsoever done in or about, the Premises during the term of this
Lease,  arising or resulting  from Tenant's  violation of any of the  covenants,
terms, conditions or agreements contained herein.

         Section 7.5 Tenant covenants to deliver to the Landlord,  (a) copies of
any documents  received from the United States  Environmental  Protection Agency
and/or any state, county or municipal  environmental or health agency concerning
the  Tenant's  operations  upon the  Premises;  and (b)  copies of any  document
submitted by the Tenant to the United  States  Environmental  Protection  Agency
and/or any state, county or municipal  environmental or health agency concerning
its operations on the Premises.

                                  ARTICLE VIII
                        Changes and Alterations by Tenant

         Section  8.1.  The Tenant  shall not make any  changes or  alterations,
structural or otherwise,  to the Premises  without the Landlord's  prior written
consent.

        Section  8.2.  Subject to the  provisions  of Section  6.2, all repairs,
improvements,  changes or  alterations,  made or  installed  by the Tenant shall
immediately  upon completion or installation  thereof be and become the property
of the Landlord without payment therefor by the Landlord.

                                   ARTICLE IX
                              Damage or Destruction

         Section 9.1. The Tenant  covenants and agrees that in case of damage to
or  destruction  of the  Premises  by fire or other  casualty,  the Tenant  will
promptly  give written  notice  thereof to Landlord,  and the  Landlord,  at the
Landlord's  expense,  will repair, and rebuild the same as nearly as possible to
the  condition  the  Premises  were  in  immediately  prior  to such  damage  or
destruction,  except that Landlord  shall not be required to rebuild,  repair or
replace any part of the partitions,  fixtures,  additions and other improvements
which  may  have  been   placed  in,  on  or  about  the   Premises  by  Tenant.
Notwithstanding the foregoing,  in the event that there is less than twelve (12)
months  remaining  on the lease term,  Landlord  shall have the option to cancel
this lease,  unless  Tenant  exercises  any  existing  renewal  options so as to
provide for a term in excess of twelve (12) months.

         Section  9.2.  Rent  shall  abate  proportionately  on such part of the
Premises as may have been rendered wholly  untenantable  until such time as such
part shall be fit for  occupancy,  and after  which time the full amount of rent
reserved in this lease shall be payable as  hereinbefore  set forth.  The Tenant
hereby  waives the  provisions of any law now or hereafter in effect which would
relieve the Tenant from any obligation to pay rent or additional rent under this
lease, except to the extent provided by this Section.



        Section 9.3. Anything in Section 9.1 to the contrary notwithstanding, if
the Premises or Building shall be substantially  damaged or destroyed by fire or
otherwise,  as  determined  by Landlord,  the Landlord  shall have the option of
terminating  this lease as of the date of such damage or  destruction by written
notice to Tenant given within thirty (30) days after such damage or destruction,
in which event Landlord shall make a proportionate refund to Tenant of such rent
as may have been paid in advance.

                                    ARTICLE X
                                  Condemnation

         Section 10.1.  If the whole or any part of the Premises  shall be taken
under the power of eminent domain, or shall be sold by the Landlord under threat
of condemnation  proceedings,  then this lease shall terminate as to the part so
taken or sold on the day when Tenant is required  to yield  possession  thereof,
and the Landlord shall make such repairs and  alterations as may be necessary in
order to restore the part not taken or sold to useful condition,  and the rental
hereinbefore specified shall be reduced proportionately as to the portion of the
Premises  so taken or sold.  If the amount of the  Premises  so taken or sold is
such as to impair  substantially the usefulness of the Premises for the purposes
for which the same are  hereby  leased,  then  Tenant  shall  have the option to
terminate this lease as of the date when Tenant is required to yield possession.
In any and all events,  all compensation  awarded or paid for any such taking or
sale of the fee and the leasehold,  or any part thereof,  shall belong to and be
the property of the Landlord.  Landlord shall notify Tenant of receipt of notice
of condemnation.

         Section   10.2.   Anything   in  this   Article   X  to  the   contrary
notwithstanding,  if a portion of the Premises  shall be taken in any proceeding
the Landlord shall have the option of  terminating  this lease as of the date of
vesting of title in the  proceeding  by written  notice to Tenant  given  within
thirty (30) days after such vesting of title, in which event Landlord shall make
a proportionate refund to Tenant of such rent as may have been paid in advance.

                                   ARTICLE XI
                   Conditions of Work for Repairs-Alterations

         Section 11.1. All work for the making of repairs as required by Section
6.1, for complying with laws, ordinances,  order, regulations or requirements as
required by Section 7.1, and for making  changes or  alterations as permitted by
Section  8.1,  shall be done in all cases  subject to the  conditions  which the
Landlord  may impose,  and shall in all cases be done in a good and  workmanlike
manner.

                                   ARTICLE XII
                                Mechanics' Liens

     Section 12.1. The Tenant shall not suffer or permit any mechanics' or other
liens to be filed against the Building or Premises nor against the

Tenant's leasehold  interest in the Premises by reason of work, labor,  services
or materials  supplied or claimed to have been  supplied to the Tenant or anyone
holding  the  Premises  or any part  thereof  through or under the  Tenant.  The
Landlord shall have the right at all reasonable times to post and keep posted on
the  Premises  any  notices  which  the  Landlord  may deem to be  necessary  or
advisable  for the  protection  of the  Landlord  and the  Building  or any part
thereof from mechanics'  liens. If any such mechanics' lien shall at any time be
filed against the Premises,  the Tenant shall cause the same to be discharged of
record  within  twenty  (20) days after the date of filing or post a bond in the
amount of the lien.

If the Tenant shall fail to discharge such  mechanics'  lien within such period,
then,  in addition to any other right or remedy of the  Landlord,  the  Landlord
may, but shall not be obligated  to,  procure its discharge by paying the amount
claimed to be due, or by deposit in court, or by bonding,  and in any such event
the  Landlord  shall be  entitled,  if the  Landlord  so  elects,  to compel the
prosecution  of an action for the  foreclosure  of such  mechanics'  lien by the
lienor and to pay the  amount of the  judgment,  if any,  in favor of the lienor
with interest, costs and allowances.  Any amount paid by the Landlord for any of
the  aforesaid  purposes,  and all  reasonable  legal and other  expenses of the
Landlord,  including  reasonable counsel fees, with interest thereon at the rate
of one  percent  (1%) per month  until  all  monies  are  paid,  shall be deemed
additional  rent  hereunder  and be  payable by the  Tenant to the  Landlord  on
demand.

                                  ARTICLE XIII
                       Landlord's Right to Enter Premises

        Section  13.1.  The  Tenant  agrees  to  permit  the  Landlord  and  any
authorized  representatives  of the  Landlord to enter the Premises at all times
during  usual  business  hours or at any  other  time in case of  emergency,  to
inspect the same and if the  Landlord  shall  desire,  but without  implying any
obligation  on the  Landlord so to do, to make any repairs  deemed  necessary or
desirable  by the  Landlord  and to  perform  any  work in the  Premises  deemed
necessary  by  the  Landlord  to  comply  with  any  laws,  ordinances,  orders,
regulations or requirements of any governmental authority or the recommendations
of any insurer.  During the progress of any such work, the Landlord may keep and
store upon the  Premises  all  necessary  materials,  tools and  equipment.  The
Landlord  shall  not  in any  event  be  liable  for  inconvenience,  annoyance,
disturbance, loss of business or other damage to the Tenant.

        Section  13.2.  The  Tenant  agrees  to  permit  the  Landlord  and  any
authorized  representatives  of the  Landlord to enter the Premises at all times
during  usual  business  hours to  exhibit  the same  for the  purpose  of sale,
mortgage or lease. During the final six (6) months of the term of this lease, or
in the case of default,  for purposes of lease or sale, the Landlord may display
on the Premises, usual "For Sale" or "For Lease" signs.






                                   ARTICLE XIV
                             Assignment & Subletting

         Section  14.1.  The Tenant  shall not,  without  the  Landlord's  prior
written consent, (a) assign,  convey,  mortgage,  pledge,  encumber or otherwise
transfer (whether voluntarily or otherwise) this lease or any interest under it;
(b)  allow  any  transfer  thereof  or any lien upon the  Tenant's  interest  by
operation of law; (c) sublet the Premises or any part thereof, or (d) permit the
use or  occupancy  of the Premises or any part thereof by any one other than the
Tenant.

         Section 14.2. Tenant agrees to pay to Landlord,  on demand,  reasonable
fees incurred by Landlord in connection  with any request by Tenant for Landlord
to consent to any assignment or subletting by Tenant.

         Section  14.3. If this lease be assigned or if the Premises or any part
thereof be sublet or occupied by anybody other than Tenant,  Landlord may, after
default by Tenant, collect rent from assignee,  subtenant or occupant, and apply
the net amount  collected to the Rent herein  reserved,  but no such assignment,
subletting,  occupancy or collection shall be deemed a waiver of any of Tenant's
covenants  contained in this lease or the acceptance of the assignee,  subtenant
or occupant as Tenant, or a release of Tenant from further performance by Tenant
of covenants on the part of Tenant herein contained.

         Section  14.4.   Notwithstanding   anything  contained  herein  to  the
contrary,  in the event that at any time  during  the term of this lease  Tenant
desires to sublet all or part of the Premises,  Tenant shall notify the Landlord
in writing  (hereinafter  referred  to as "Sublet  Notice")  of the terms of the
proposed  subletting  and the area so  proposed  to be sublet and shall give the
Landlord the option to sublet from Tenant such space (hereinafter referred to as
"Sublet  Space") at the same rent and  additional  rent as Tenant is required to
pay the Landlord  under this lease for the same space or, at Landlord's  option,
to  terminate  the lease with respect to the Sublet  Space.  If the Sublet Space
does not  constitute  the entire  Premises and Landlord  exercises its option to
terminate  this lease with respect to the Sublet Space,  then as to that portion
of the Premises  which is not part of the Sublet Space,  this lease shall remain
in full force and effect  except  that the Rent shall be reduced by a  fraction,
the numerator of which shall be the rentable square feet of the sublet space and
the denominator of which shall be the rentable square feet of the Premises.  The
option to sublet, or to terminate the lease, shall be exercisable by Landlord in
writing for a period of thirty (30) days after receipt of the Sublet Notice.

         Section  14.5. In the event  Landlord  exercises its option to sublease
the Sublet Space, the term of the subletting from the Tenant to the Landlord for
the Sublet  Space shall be the term set forth in the Sublet  Notice and shall be
on such other terms and  conditions as are contained in this lease to the extent
applicable.

         Section  14.6. In the event  Landlord  does not exercise  either of its
options  specified  above and  Tenant  with  Landlord's  prior  written  consent
completes a sublease with a third party,  the subtenant  shall be subject to and
comply with requirements of this section.


                                   ARTICLE XV
                               Rights of Mortgagee

         Section 15.1. In the event of any act or omission by the Landlord which
would give the Tenant the right to  terminate  this lease,  the Tenant shall not
exercise  any such  right (a)  until it shall  have  given  written  notice,  by
certified  mail,  of such act or  omission to the holder of any deed of trust or
mortgage  encumbering  the  Premises  whose  name and  address  shall  have been
furnished to the Tenant in writing,  at the last address so  furnished,  and (b)
until a reasonable  period of time for remedying such act or omission shall have
elapsed following the giving of such notice,  provided that following the giving
of such notice,  the Landlord or said holder shall,  with reasonable  diligence,
have commenced and continued to remedy such act or omission or to cause the same
to be remedied.

         Section  15.2.  In the  event  any  proceedings  are  brought  for  the
foreclosure  of, or in the event of  exercise  of the power of sale  under,  any
mortgage or deed of trust now or hereafter encumbering the Premises, or any part
thereof,  Tenant  shall  agree to and shall  attorn to the  purchaser  upon such
foreclosure  or sale or upon  any  grant of a deed in lieu of  foreclosure,  and
recognize  such  purchaser as the  Landlord  under this lease if so requested by
such purchaser.

                                   ARTICLE XVI
           Indemnification of Landlord-No Representations by Landlord

         Section  16.1.  The Tenant  agrees to indemnify  and save  harmless the
Landlord  against  and from any and all  claims by or on behalf of any  persons,
firms,  corporations,  or  Governmental  Entities  arising  from the  conduct or
management  of,  or from any  work or thing  whatsoever  done in or  about,  the
Premises during the term of this lease, and will further  indemnify and save the
Landlord harmless against and from any and all claims arising during the term of
this lease from any condition of the Premises,  or any street, curb or sidewalk,
if any,  adjoining  the Premises,  or of the  passageways  or spaces  therein or
appurtenant  thereto,  or arising  from any breach or default on the part of the
Tenant in the performance of any covenant or agreement on the part of the Tenant
to be performed  pursuant to the terms of this lease, or arising from any act or
negligence of the Tenant, or any of its agents, contractors, servants, employees
or licensees,  or arising from any accident,  injury or damage whatsoever caused
to any person,  firm or corporation  occurring during the term of this lease, in
or about the  Premises,  or upon or under the  sidewalks  and the land  adjacent
thereto,  if any,  and from and against all costs,  counsel  fees,  expenses and
liabilities  incurred in connection  with any such claim or action or proceeding
brought  thereon;  and in case any action or proceeding  be brought  against the
Landlord by reason of any such claim,  the Tenant upon notice from the  Landlord
covenants to resist or defend such action or proceeding by counsel  satisfactory
to the Landlord.


<PAGE>


Section  16.2.  The Tenant  covenants  and agrees to pay, and to  indemnify  the
Landlord against, all legal costs and charges,  including counsel fees, lawfully
and reasonably incurred in obtaining possession of the Premises after default by
the Tenant or upon  expiration or earlier  termination of the term of this lease
or in enforcing any covenant or agreement of the Tenant herein contained,  or in
the  defense  of any suit  arising  out of the  occupancy  or  operation  of the
Premises by the Tenant.

         Section 16.3. The Tenant is fully familiar with the physical  condition
of the Premises and every part thereof. The Landlord has made no representations
of whatever  nature in connection with the condition of the Premises or any part
thereof,  and the Landlord  shall not be liable for any latent or patent defects
therein.

                                  ARTICLE XVII
                     Default Provisions-Remedies of Landlord

Section 17.1.  The  following  events shall be deemed to be events of default by
Tenant under this lease:

                  (a) Tenant shall fail to pay any installments of Basic Rent or
additional  rent when due,  or any other  payment or  reimbursement  to Landlord
required  herein when due, and such failure  shall  continue for a period of ten
(10) days from the date such payment was due.

                  (b) Tenant  shall (i) apply for or consent to the  appointment
of a receiver,  trustee or  liquidator  of the Tenant or of all or a substantial
part of its assets,  (ii) become  insolvent or admit in writing its inability to
pay its debts as they come due, (iii) make a general  assignment for the benefit
of  creditors,  (iv) file a  petition  or an answer  seeking  reorganization  or
arrangement  with creditors or to take  advantage of any  insolvency  law, other
than the federal  Bankruptcy  Code,  (v) file an answer  admitting  the material
allegations  of a petition  filed  against the Tenant in any  reorganization  or
insolvency  proceedings,  other  than a  proceeding  commenced  pursuant  to the
federal Bankruptcy Code, or if any order, judgment or decree shall be entered by
any court of competent  jurisdiction,  except for bankruptcy  court or a federal
court  sitting as a  bankruptcy  court,  adjudicating  the Tenant  insolvent  or
approving  a  petition  seeking  reorganization  of the Tenant or  appointing  a
receiver, trustee or liquidator of the Tenant or of all or a substantial part of
its assets, or (vi) make a transfer in fraud of creditors.

                  (c) Tenant shall abandon or vacate any substantial  portion of
the Premises.

                  (d) Tenant  shall fail to comply with any term,  provision  or
covenant of this lease (other than the foregoing in this Section 17.1) and shall
not cure such failure  within twenty (20) days after written  notice  thereof to
Tenant.

                  (e) Tenant  shall fail to bond or  discharge  any lien  placed
upon the Premises in violation  of Section 12.1 hereof  within  twenty (20) days
after any such lien or encumbrance is filed against the Premises.
         Section  17.2.  Upon the  occurrence  of any of such  events of default
described in Section 17.1 hereof,  Landlord  shall have the option to pursue any
or all of the following remedies:

                  (a) Landlord may terminate  this lease by giving to the Tenant
a notice of intention to end the term of this lease specifying a day not earlier
than five (5) days  thereafter,  and upon the giving of such  notice the term of
this lease and all right,  title and  interest  of the  Tenant  hereunder  shall
expire as fully and  completely  on the day so specified as if that day were the
date herein specifically fixed for the expiration of the term, whereupon, Tenant
shall immediately surrender the Premises to Landlord, and, if Tenant fails so to
do,  Landlord may,  without  prejudice to any other remedy which it may have for
possession or arrearages in rent, additional rent, or other charges,  enter upon
and take  possession  of the Premises  and expel or remove  Tenant and any other
person who may be  occupying  such  Premises  or any part  thereof,  by force if
necessary,  without  being  liable  for  prosecution  or any  claim  of  damages
therefor. Notwithstanding any terminations of this Lease as a result of Tenant's
default,  the  liability of Tenant for the rent and other  charges  provided for
herein shall not be extinguished  for the balance of the term of this Lease, and
Tenant  agrees to pay to  Landlord  on demand  the amount of all loss and damage
which  Landlord  may  suffer  by  reason of such  termination,  whether  through
inability to relet the Premises on satisfactory terms or otherwise.

                  (b)  Landlord  may  enter  upon  and  take  possession  of the
Premises without terminating this lease and expel or remove Tenant and any other
person who may be  occupying  such  Premises  or any part  thereof,  by force if
necessary,  without  being  liable  for  prosecution  or any claim  for  damages
therefor,  and  without  terminating  this lease or  releasing  Tenant  from its
obligations hereunder for the full term hereof.

                  (c)  Whether  or not this Lease is  terminated  as a result of
Tenant's is default,  Landlord  may  endeavor to relet the  Premises for its own
account  or for the  account  of Tenant for such time and upon such terms as the
Landlord  shall  determine,  and  receive  the  rent  therefor.  In any  case of
reletting hereunder, the Landlord may make repairs, alterations and additions in
or to the  Premises,  and  redecorate  the same to the extent deemed by Landlord
necessary or desirable, and the Tenant shall, upon demand, pay the cost thereof,
together with the Landlord's expenses of the reletting including but not limited
to real  estate  commissions,  advertising,  legal  fees and  expenses  with the
Tenant's  exposure  limited to $50,000.  If the  consideration  collected by the
Landlord  upon any such  reletting  is not  sufficient  to pay  monthly the full
amount of the rent,  additional  rent and other charges  reserved in this lease,
together with the cost of repairs, alterations,  additions, redecorating and the
Landlord's  expenses,  the Tenant  shall pay to the  Landlord the amount of each
monthly deficiency upon demand. In the event Landlord is successful in reletting
the Premises at a rental in excess of that agreed to be paid by Tenant  pursuant
to the terms of this lease,  Landlord and Tenant each mutually agree that Tenant
shall not be  entitled,  under any  circumstances,  to such excess  rental,  and
Tenant does hereby specifically waive any claim to such excess rental.


<PAGE>


                  (d) Landlord may pursue any remedy allowed by law.

         Section 17.3. The Tenant hereby  expressly waives the service of notice
of intention to re-enter  provided  for in any  statute,  or to institute  legal
proceedings to that end, and also waives any and all right or redemption in case
the Tenant  shall be  dispossessed  by a judgment  or by warrant of any court or
judge.  The  Landlord  and  Tenant  hereby  waive  trial by jury in any  action,
proceeding  or  counterclaim  brought by either  party  against the other on any
matters  arising out or in  connection  with this  lease,  the  relationship  of
Landlord  and Tenant  thereunder,  the Premises or the Tenant's use or occupancy
thereof. The terms "enter",  "entry" as used in this lease are not restricted to
their technical legal meaning. If, on account of any breach or default by Tenant
in Tenant's  obligations  under the terms and conditions of this lease, it shall
become  necessary  or  appropriate  for  Landlord  to employ or consult  with an
attorney  concerning,  or to  enforce  or defend,  any of  Landlord's  rights or
remedies  hereunder,  Tenant  agrees to pay any  attorney's  fees so incurred by
Landlord.

                                  ARTICLE XVIII
                                  Holding Over

        Section  18.1.  Tenant  covenants  that  it  will  vacate  the  Premises
immediately  upon the  expiration or sooner  termination  of this lease.  If the
Tenant  retains  possession  of the  Premises  or any  part  thereof  after  the
termination  of the term,  the Tenant shall pay the Landlord  rent at double the
monthly  rate  specified  in section 1 for the time the Tenant  thus  remains in
possession  and, in addition  thereto,  shall pay the  Landlord for all damages,
consequential as well as direct,  sustained by reason of the Tenant's  retention
of possession.  If the Tenant remains in possession of the Premises, or any part
thereof,  after the  termination  of the term,  such holding over shall,  at the
election of the  Landlord  expressed  in a written  notice to the Tenant and not
otherwise,  constitute a renewal of this lease for one year.  The  provisions of
this Section do not exclude the Landlord's rights of re-entry or any other right
hereunder,  including without limitation, the right to refuse double the monthly
rent and instead to remove Tenant through  summary  proceedings for holding over
beyond the expiration of the term of this lease.

                                   ARTICLE XIX
                       Invalidity of Particular Provisions

        Section 19.1.  If any covenant,  agreement or condition of this lease or
the  application   thereof  to  any  person,  firm  or  corporation  or  to  any
circumstances shall to any extent be invalid or unenforceable,  the remainder of
this lease,  or the  application  of such  covenant,  agreement  or condition to
persons,  firms or corporations or to circumstances other than those as to which
it is invalid or unenforceable,  shall not be affected  thereby.  Each covenant,
agreement  or  condition  of this lease  shall be valid and  enforceable  to the
fullest extent permitted by law.


<PAGE>



                                   ARTICLE XX
                                     Notices

         Section  20.1.  All  notices,  demands  and  requests  which may or are
required to be given by either  party to the other shall be in writing and shall
be deemed given when personally  delivered (including by courier service) to the
party in question at the  following  addresses)  or two days after being sent by
United States Certified Mail, postage prepaid, (a) if for the Tenant,  addressed
to the Tenant at the Premises or at such other place as the Tenant may from time
to time designate by written notice to the Landlord, or (b) if for the Landlord,
addressed to the Landlord,  Attention Property Management Center, 3414 Peachtree
Road, N.E., Atlanta,  Georgia 30326-1162 with a copy, addressed to the Landlord,
Attention Property Manager,  at Equitable Real Estate,  1225 Seventeenth Street,
Suite 2525,  Denver,  Colorado 80202 or at such other places as the Landlord may
from time  designate  by written  notice to the  Tenant.  Copy of all notices to
Landlord shall also be sent to:
Property Manager, at address specified on Page one of this Lease Document.

         Section  20.2 Tenant will  deliver to the  Landlord,  (i) copies of any
documents received from the United States Environmental Protection Agency and/or
any state,  county or municipal  environmental  or health agency  concerning the
Tenant's  operations  upon  the  premises;  and  (ii)  copies  of any  documents
submitted by the Tenant to the United  States  Environmental  Protection  Agency
and/or any state, county or municipal  environmental or health agency concerning
its operations on the premises.

                                   ARTICLE XXI
                                 Quiet Enjoyment

         Section  21.1.  The Landlord  covenants and agrees that the Tenant upon
paying the Basic Rent, additional rent and all other charges herein provided for
and performing and fulfilling covenants, agreements and conditions of this lease
on the Tenant's part to be performed and  fulfilled,  shall lawfully and quietly
hold,  occupy  and enjoy the  Premises  during  the term of this  lease  without
hindrance or molestation by the Landlord or any person or persons claiming under
the Landlord, subject, however, to the matters herein set forth.

                                  ARTICLE XXII
                       Limitation of Landlord's Liability

         Section  22.1.  The  term  "Landlord"  as used in this  lease  shall be
limited to, mean and include only the owner or owners of the Landlord's interest
in this  lease at the time in  question,  and in the  event of any  transfer  or
transfers  of such  interest,  the  Landlord  herein  named  (and in case of any
subsequent  transfer,  the then  transferor)  shall be  automatically  freed and
relieved from and after the date of such  transfer of all personal  liability as
respects  the  performance  of any  covenants or  agreements  on the part of the
Landlord  contained in this lease thereafter to be performed,  provided that any
funds in the hands of such Landlord or

the then  transferor  at the time of such  transfer,  in which the Tenant has an
interest shall be turned over to the  transferee and provided  further that upon
any such transfer,  the transferee  shall be deemed to have assumed,  subject to
the limitations of this Section, all of the covenants, agreements and conditions
in this lease  contained to be performed on the part of the  Landlord,  it being
intended hereby that the covenants and agreements contained in this lease on the
part of the Landlord to be performed shall, subject as aforesaid,  be binding on
the Landlord,  its successors  and assigns,  only during and in respect of their
respective  periods  of  ownership.  Anything  in  this  Lease  to the  contrary
notwithstanding,  Tenant  agrees  that it will  look  solely to the  estate  and
property of Landlord in the Building and  underlying  land for the collection of
any  judgment  requiring  the  payment of money by  Landlord in the event of any
default or breach by Landlord  with  respect to the terms of this Lease,  and no
other assets of Landlord shall be subject to levy, execution or other procedures
for the satisfaction of Tenant's remedies.

                                  ARTICLE XXIII
                         Estoppel Certificate by Tenant

         Section  23.1. At any time and from time to time upon not less than ten
(10)  days'  prior  request  by the  Landlord,  the  Tenant  agrees to  execute,
acknowledge  and deliver to the Landlord a statement in writing  certifying  (a)
that this lease is unmodified and in full force and effect or if there have been
modifications,  that  the same is in full  force  and  effect  as  modified  and
identifying the modifications, (b) the dates to which the Basic Rent, additional
rent and other charges have been paid, and (c) that, so far as the person making
the  certificate  knows,  the Landlord is not in default under any provisions of
this lease.  It is intended  that any such  statement  may be relied upon by any
person  proposing  to  acquire  the  Landlord's  interest  in this  lease or any
prospective mortgagee of, or assignee of any mortgage upon, such interest.

                                  ARTICLE XXIV
                  Cumulative Remedies-No Waiver-No Oral Change

         Section 24.1.  The specified  remedies to which the Landlord may resort
under  the  terms  of this  lease  are  cumulative  and are not  intended  to be
exclusive of any other remedies or means of redress to which the Landlord may be
entitled, either at law or in equity, in case of any breach or threatened breach
by the Tenant of any covenant, agreement or condition of this lease. The failure
of the  Landlord to insist in any one or more cases upon the strict  performance
or observance of any of the covenants, agreements or conditions of this lease or
to exercise any option herein  contained  shall not be construed as a waiver for
the future of such covenant,  agreement,  condition or option.  A receipt by the
Landlord of rent with  knowledge  of the breach of any  covenant,  agreement  or
condition  hereof shall not be deemed a waiver of such breach,  and no waiver by
the  Landlord of any  covenant,  agreement  or  condition of this lease shall be
deemed to have been made unless expressed in writing and signed by the Landlord.
In addition to the other remedies in this lease provided,  the Landlord shall be
entitled to the restraint by


<PAGE>



injunction of the violation, or attempted or threatened violation, of any of the
covenants,  agreements  or  conditions  of this  lease.  No receipt of monies by
Landlord from Tenant after the termination or cancellation  hereof in any lawful
manner shall reinstate, continue or extend the term hereof, or affect any notice
theretofor given to Tenant,  or operate as a waiver of the right of the Landlord
to enforce the payment of rent or  additional  rent or other charges then due or
thereafter  falling  due,  or  operate as a waiver of the right of  Landlord  to
recover  possession  of the  Premises by proper  suit,  action,  proceedings  or
remedy; it being agreed that, after the service of notice to terminate or cancel
this lease, and the expiration of the time therein specified, if the default has
not been cured in the meantime,  or after the  commencement  of suit,  action or
summary  proceedings or of any other remedy, or after a final order,  warrant or
judgment for the  possession of the Premises,  Landlord may demand,  receive and
collect any moneys then due, or thereafter  becoming due,  without in any manner
affecting such notice, proceeding,  suit, action, order, warrant or judgment and
any and all such moneys so  collected  shall be deemed to be payments on account
for the use and occupation of the Premises,  or at the election of Landlord,  on
account of Tenant's liability hereunder.  Acceptance of the keys to the Premises
or any similar act, by Landlord, or any agent or employee of Landlord during the
term  hereof,  shall not be deemed to be an  acceptance  of a  surrender  of the
Premises unless Landlord shall consent thereto in writing.

Section  24.2.  This lease  cannot be changed  orally,  but only by agreement in
writing signed by the party against whom enforcement of the change is sought.

                                   ARTICLE XXV
                                    Brokerage

         Section 25.1.  Tenant represents and warrants that it has dealt with no
broker, agent or other person in connection with this transaction and/or that no
other broker,  agent or other person brought about this transaction,  other than
those persons as specified on Page One of this Lease Document, and Tenant agrees
to indemnify and hold Landlord harmless from and against any claims by any other
broker,   agent  or  other  person  claiming  a  commission  or  other  form  of
compensation  by virtue of having  dealt with Tenant with regard to this leasing
transaction.  The  provisions of this Article shall survive the  termination  of
this lease.

                                  ARTICLE XXVI
                                Security Deposit

         Section 26.1.  Tenant has deposited  with Landlord the sum as specified
on Page One of this Lease Document as security for the full performance of every
provision  of this lease to be  performed  by Tenant.  If Tenant  defaults  with
respect to any provision of this lease, Landlord may use, apply or retain all or
any  part of this  security  deposit  for the  payment  of any  basic  rent  and
additional rent or any other sum in default, or for the


<PAGE>


payment of any other  amount  which  Landlord  may spend or become  obligated to
spend by reason of Tenant's  default,  or to  compensate  Landlord for any other
loss, cost or damage which Landlord may suffer by reason of Tenant's default. If
any portion of said deposit is so used or applied, Tenant shall, within five (5)
days after  written  demand  therefor,  deposit cash with  Landlord in an amount
sufficient to restore the security  deposit to its original  amount and Tenant's
failure to do so shall be a breach of this  lease.  Landlord  shall not,  unless
otherwise  required by law, be required to keep this security  deposit  separate
from its general funds nor pay interest to its Tenant. For full security deposit
reimbursement the following conditions must be met:
                    (a)      All walls must be clean and free of holes.

                    (b) overhead door must be free of any broken panels, cracked
               lumber or dented  panels.  The overhead  door  springs,  rollers,
               tracks,  motorized door operator,  and all other items pertaining
               to the overhead door must also be in good working condition.

                  (c) Heaters,  air  conditioning  units must be in good working
order.  Filters  must be changed - all  thermostats  must be in  working  order.
Tenant must supply Landlord with maintenance records.

                  (d) All floors must be clean and free of excessive dust, dirt,
grease, oil and stains.

                  (e) Drop grid ceiling must be free of excessive dust from lack
                  of changing  filters.  (No ceiling  tiles should be missing or
                  damaged.)

                  (f) All trash must be removed  from both inside and outside of
the building.

                  (g) All light bulbs & ballasts must be working.

                  (h) All signs in front of building and on glass entry door and
rear door must be removed.

                  (i) Hot water heater must work.

                  (j) All  plumbing  fixtures,  equipment & drains must be clean
and in working order.

                  (k)  Warehouse  floor  must be clean  and free of  grease  and
stains.

                  (1)      Windows must be clean.

                  (m)      All keys must be returned.

                  (n)  All  mechanical  &  electrical  systems  must  be in good
                  working  condition.  (o) Tenant  shall be in  compliance  with
                  surrender provisions of Section 6.2 of this lease.

                                  ARTICLE XXVII
                            Miscellaneous Provisions

         Section 27.1.  Tenant shall be solely  responsible for and promptly pay
all  charges for heat,  water,  gas,  electricity  and other  utilities  used or
consumed  on  the  Premises.   Landlord  shall  not  be  liable  to  Tenant  for
interference in or interruption of any utility service nor shall any curtailment
or  interruption  constitute  a  constructive  eviction  or  grounds  for rental
abatement  in  whole  or in  part  hereunder.  In the  event  utilities  are not
separately metered to Tenant, then Tenant will reimburse Landlord,  upon demand,
for the cost to Landlord of utilities used or consumed on the Premises.

         Section 27.2. Tenant shall not place on the outside of the Building any
sign,  advertisement,  illumination  or projection,  unless the same shall first
have been approved in writing by Landlord.  In  multi-tenant  buildings,  tenant
shall pay for and comply with Landlord's uniform signage requirements.

         Section  27.3.  If the Landlord is unable to tender  possession  of the
Premises on the date of the commencement of the term hereof,  the Landlord shall
not be liable for any  damage  caused  thereby,  nor shall this lease be void or
voidable by Tenant,  but in such event unless the delay  results from failure of
Tenant to provide plans or otherwise perform in accordance with the requirements
of the lease,  no rental  shall be payable by Tenant  prior to actual  tender to
Tenant of  possession  of the  Premises.  In any  event,  late  delivery  of the
Premises will not extend the term of this lease.

Section 27.4.  This lease shall be construed and enforced in accordance with the
laws of the state in which Building is situated.

         Section  27.5.   The  parties  hereto  agree  that  the  covenants  and
agreements herein contained shall bind and inure to the benefit of the Landlord,
its successors and assigns, and the Tenant, its successors and assigns.

        Section  27.6.  If any clause or  provision  of this  lease is  illegal,
invalid or unenforceable  under present or future laws effective during the term
of this lease, then and in that event, it is the intention of the parties hereto
that the remainder of this lease shall not be affected  thereby,  and it is also
the  intention  of the  parties  to this  lease  that in lieu of each  clause or
provision  of this lease that is  illegal,  invalid or  unenforceable,  there be
added as a part of this lease contract a clause or provision as similar in terms
to such illegal,  invalid,  unenforceable clause or provision as may be possible
and be legal, valid and enforceable.

         Section 27.7. The submission of this lease for  examination,  approval,
and/or  negotiation  does not  constitute  an offer or agreement to lease,  or a
reservation  of,  or  option  for the  demised  premises.  This  lease  shall be
effective and binding as a lease of the demised premises only upon execution and
delivery hereof, each to the other by both Landlord and Tenant.

         Section 27.8. If any checks written during the lease term fail to clear
Tenant's Bank,  Landlord may demand all future rent payments to be either in the
form of cash,  certified  check,  money order,  wire transfer or cash equivalent
funds.

         Section 27.9.  There will be a $50.00  service charge on all NSF checks
and  interest  will accrue on this  amount at the rate of two  percent  (2%) per
month until all monies are paid.

         Section  27.10.  "Reasonable  wear and tear" is hereby  defined as that
degree of wear and tear which would  normally  occur in the  general  usage of a
demised  Premises  but shall not  include  any  physical  damages to the floors,
walls,  and  ceiling of the  demised  Premises,  nor any damage  caused  through
operation  of  machinery,  office  equipment  or  other  equipment  used  in the
operation  of Tenant's  business.  Additionally,  if Tenant's  use, by reason of
fumes  discharged  or liquids used by Tenant,  should cause damage to the Leased
Premises or other nearby premises, both interior or exterior, said damages shall
not be deemed as "reasonable  wear and tear", and Tenant shall be liable for the
complete  restoration  of the Premises at Tenant's  expense.  Said damages shall
include,  but not be limited to,  damaged,  rusting or corroded  walls,  floors,
ceilings,  doors, windows,  plumbing,  heating and air conditioning units, metal
bar joists, steel decks, or roof vents or stacks.

         Section 27.11.  Landlord  agrees to provide,  for the use of Tenant and
Tenant's  employees,  agents,  customers and invitees,  sufficient parking space
adjacent to or reasonably  near the Premises  (together  with  necessary  access
thereto) to accommodate not more than the number of parking spaces for passenger
automobiles as specified on Page One of this Lease  Document.  Tenant shall have
no interest in any parking area so furnished, as tenant or otherwise,  but shall
have only a license  to use the same  during the term of this  lease,  in common
with others entitled to the use thereof.  All rights herein granted with respect
to parking  and  driveway  areas  shall at all times be  subject  to  reasonable
regulation by Landlord,  but Landlord  shall have no liability to any person for
any interference with, or obstruction of, any such rights.

         Section 27.12.  In the event rail side track service is provided to the
Premises,  Tenant  covenants  and agrees to pay to the  Landlord,  as additional
rent, its pro rata share of all costs incurred by Landlord under rail agreements
for the provisions and maintenance of such rail side track service.

         Section 27.13.  The Rules and  Regulations  attached  hereto are hereby
made a part of this  Lease.  Landlord  shall have the right from time to time to
amend or delete any of such rules and  regulations  and to adopt and  promulgate
new or additional  rules and  regulations  applicable to the Building,  the land
related  thereto,  and the use and operations  thereof.  Tenant agrees to comply
with and observe the attached and all such other rules and regulations. Tenant's
failure to do so shall  constitute a default  under the terms of this Lease just
as if such rules and regulations  were contained  herein as covenants.  Landlord
shall not be responsible to


<PAGE>



Tenant for enforcement of any such rules and regulations  against other parties,
including  other  Lessees  of  space  to  the  Building.  In  the  event  of any
inconsistency between the provisions of such rules and regulations and the other
provisions of this Lease, the other provisions of this Leases shall control.

IN WITNESS WHEREOF, the Landlord and the Tenant have executed this agreement the
day and year first above written.

                          THE EQUITABLE LIFE ASSURANCE
                          SOCIETY OF THE UNITED STATES
                                    Landlord

                                       By
                                      Its


(Corporate Seal)                                     MRS. FIELD'S COOKIES
Attest:                                                       Tenant

     /s/E L Clissold By /s/ Charles B. Borash Secretary Its V. President



<PAGE>



                                      RIDER

This Rider is  attached  hereto and made a part  hereof,  Lease dated the day of
February,  1993,  by and between THE  EQUITABLE  LIFE  ASSURANCE  SOCIETY OF THE
UNITED STATES,  hereinafter  referred to as "LANDLORD" and FIELD'S  ENTERPRISES,
hereinafter referred to as "TENANT", witnesseth:


1.       Tenant shall have the right to terminate this lease after three (3)
         full years with six months prior written notice,  payment of $24,176.88
         and payment of unamortized tenant improvements and commissions.

2.       Tenant  shall also have the  option to extend  this lease for three (3)
         years at the end of the original five year term at then current  market
         rents.

3.      Tenant  Improvements:  Landlord  will  pay  up  to  $29,484  for  tenant
        finishes.  All  improvement,  refurbishing,  installations  and items of
        finish beyond the current "as is" condition of the Premises are referred
        to as the Tenant Improvements. Tenant will be responsible for completing
        all tenant finishes in the space after receiving  Landlord  approval for
        plans and contractor. When the finishes are completed and all contractor
        lien  waivers are signed,  the Landlord  will  release  payment of up to
        $29,484 for these improvements with proof of contractors invoices.


<PAGE>



                          CERTIFIED COPY OF RESOLUTION

     I, , do hereby certify that I am the duly elected and acting Secretary of a
Corporation,  and the  custodian of the corporate  books and records;  that at a
Special  Meeting of the Board of Directors of said  company,  held on , at which
all of the Directors  were present,  the following  Resolution  was  unanimously
adopted:

RESOLVED, that the Corporation entered into a lease with
for the premises located at

and approved the lease  submitted,  and that the officers of the  Corporation be
and are hereby authorized and directed to execute and deliver same.


IN WITNESS WHEREOF, I have hereunto set my hand and affixed the Corporation Seal
of said Corporation this day of , 1991.


         Secretary


<PAGE>



                              RULES AND REGULATIONS


1.  Landlord  will  furnish  each  Tenant with two keys to each door lock in the
Leased  Premises,  and Landlord may make a reasonable  charge for any additional
keys  requested  by  Tenant.  No Tenant  shall have any keys made for the Leased
Premises;  nor shall any Tenant  alter any lock,  or install  new or  additional
locks or bolts, on any door without the prior written approval of Landlord. If a
lock alteration or installation is made, the new lock must accept the master key
for the  Building.  Each  Tenant,  upon the  expiration  or  termination  of its
tenancy,  shall deliver to Landlord all keys in such Tenant's possession for all
locks and bolts in the Building.

2. Tenant shall refer all its  contractors,  contractor's  representatives,  and
installation  technicians,  rendering any service on or to the Premises,  to the
Landlord for  Landlord's  approval and  supervision  prior to performance of any
work performed in the Building,  including,  but not limited to, installation of
telephones,   telegraph  equipment,  electrical  devices  and  attachments,  and
installations of any nature affecting floors,  walls,  woodwork,  trim, windows,
ceilings,  equipment,  or any other  physical  portion  of the  Building  or the
Premises.


3. No Tenant shall, at any time,  occupy any part of the Premises as sleeping or
lodging quarters.

4. No birds,  fowl,  or other  animals shall be brought into or kept in or about
the Premises.

5. None of the  entries,  passages,  doors,  stairways,  or  vestibule  shall be
blocked or obstructed, nor shall any rubbish, litter, trash, or materials of any
nature be placed,  emptied,  or thrown into such areas,  nor shall such areas be
used at any time  except  for  ingress  and egress by  Tenant,  or the  Tenant's
agents, employees, or business invitees.

6. The water closets and other water  fixtures shall not be used for any purpose
other than those for which they were  constructed,  and any damage  resulting to
such water closets and water fixtures from misuse shall be the responsibility of
the company or person who caused  such  damage.  No person  shall waste water by
interfering with the faucets or otherwise.

 7.      No person shall disturb the occupants of the Building by the use of any
         musical instrument,  the making of unseemly noises, or any unreasonable
         use.

                                                          Page 1 of 2


<PAGE>



                               RULES & REGULATIONS
                                   (Continued)



8. Tenant  shall  provide its own dumpster  for trash  storage and removal,  and
agrees not to leave or store any materials, litter, or trash on the Common Areas
including  parking  areas.  Landlord  reserves  the right to approve the type of
dumpster utilized by the Tenant.

9. The use of  parking  areas  shall be  subject  to such  reasonable  rules and
regulations  as the Landlord may  promulgate  uniformly for all Tenants.  Tenant
agrees that it shall not use or permit the use by its  employees  of the parking
and  loading  dock  areas for the  overnight  storage  of  automobiles  or other
vehicles which would  interfere with  maintenance,  snow removal,  traffic flow,
emergency vehicles,  or other intended uses of the Project.  Landlord shall have
the right to tow any vehicle  belonging  to Tenant,  its agents,  employees,  or
invitees  which is improperly  parked and which the Tenant fails to remove after
written notice by the Landlord.

10. No sign,  advertisement,  or other lettering shall be painted,  affixed,  or
exposed on the windows, doors, or any part of the outside of the Building or the
Premises other than as specifically permitted in writing by the Landlord.

11.  Landlord shall not be  responsible  for lost or stolen  personal  property,
equipment, money, or jewelry from the Premises,  regardless of whether such loss
occurs when an area is locked against entry or not.

12. Tenant shall be  responsible  for any damage to paving caused by the parking
or loading of trailers or trucks.

13. No drapes, curtains,  blinds, or other window covering shall be installed by
the Tenant without the prior written approval of the Landlord.

It is the Landlord's  desire to maintain in the Building the highest standard of
dignity and good taste, consistent with comfort and convenience for the Tenants.
Any action or  condition  not  meeting  with this  standard  should be  reported
directly to the Landlord.  Landlord's and Tenant's  cooperation will be mutually
beneficial and sincerely  appreciated.  Landlord reserves the right to make such
other and further  reasonable  rules and regulations as in its judgment may from
time to time be needful for the safety,  care, and  cleanliness of the Premises,
and for the preservation of good order therein.



                                   Page 2 of 2




                               EXTENSION AGREEMENT



THIS  AGREEMENT  made and entered  into this the 10th day of October,  1995 (the
"Agreement"),  by THE  EQUITABLE  LIFE  ASSURANCE  SOCIETY OF THE UNITED  STATES
("Landlord") and MRS. FIELDS COOKIES, a California corporation ("Tenant")

                                                   WITNESSETH

WHEREAS,  the parties  hereto have entered into a certain Lease  Agreement  (the
"Lease") dated July 1, 1993,  demising  certain premises in the building located
at 379 Lawndale Drive, Salt Lake City, Utah.

WHEREAS, it is the desire of the parties to extend said Lease.

NOW  THEREFORE,  effective  July 1, 1995,  the parties  agree as  follows,  said
provisions to control whenever  inconsistent with the original provisions of the
Lease:

         1.       TERM:  The  extension  term  of  said  lease  shall  be for an
                  additional  thirty-four (34) months beginning on the first day
                  of July 1995 and expiring on the last day of April 1998.

         2.       PREMISES: 5,308 square feet located at 379 Lawndale Drive.

         2.       BASE RENT:  Effective July 1, 1995 through April 30, 1998, the
                  annual  base rent shall  increase to  Eighteen  Thousand  Four
                  Hundred Sixty-Eight and 00/100 Dollars ($18,468.00) to be paid
                  in equal  monthly  installments  of One Thousand  Five Hundred
                  Thirty-Nine and 00/100 Dollars ($1,539.00).

         ALL OTHER  PROVISIONS of the Lease shall remain  unmodified and in full
force and effect, except as specifically set forth herein.

         IN WITNESS  WHEREOF,  the parties have executed this Amendment by their
duly authorized officers or representatives.

LANDLORD:                                                       TENANT:

THE EQUITABLE LIFE ASSURANCE        MRS. FIELDS COOKIES, a
SOCIETY OF THE UNITED STATES       California corporation

By:                                By:  /s/Randal A. Baker
                                           Randal A. Baker
Its:      Investment  Officer      Its:     Vice President
Date:   10-10-95                   Date:   10-2-95



<PAGE>




                                            Table of Contents
Section                            Title
1.       Industrial Park, Common Areas, and Parking Areas.................Page 1
         ------------------------------------------------
2.       Leased Premises and Gross Leasable Area..........................Page 1
         ---------------------------------------
3.       Improvement of Premises.........................................Page  2
         -----------------------
4.       Term............................................................Page  2
         ----
5.       Rent............................................................Page  2
         ----
6.       Prepaid Rent and Security Deposit...............................Page  3
         ---------------------------------
7.       Operating Expenses..............................................Page  4
         ------------------
8.       Taxes on Tenant's Property......................................Page  6
         --------------------------
9.       Rail Side Track Expenses........................................Page  6
         ------------------------
10.      Parking.........................................................Page  6
         -------
11.      Use and Compliance with Law.....................................Page  7
         ---------------------------
12.      Utilities............................................ ..........Page  7
         ---------
13.      Maintenance and Cleaning........................................Page  7
         ------------------------
14.      Alterations.....................................................Page  8
         -----------
15.      Signs...........................................................Page  9
         -----
16.      Rules and Regulations...........................................Page  9
         ---------------------
17.      Landlord's Financing.................................. .........Page 10
         --------------------
18.      Tenant's Insurance and Indemnity................................Page 10
         --------------------------------
19.      Destruction....................................................Page  11
         -----------
20.      Condemnation...................................................Page  11
         ------------
21.      Assignment and Subletting......................................Page  12
         -------------------------
22.      Default by Tenant..............................................Page  12
         -----------------
23.      Remedies for Tenant's Default..................................Page  13
         -----------------------------
24.      Late Charge............................................ .......Page  13
         -----------



<PAGE>


25.      Default by Landlord . . . . . . . . . . . . . . . . . . .       Page 13

26.      Attorneys' Fees . .  . . . . . . . . . . . . . . . . . .        Page 14

27.      Obligations upon Termination . . . . . . . . . . . . . .        Page 14

28.      Estoppel Certificate . . . . . . . . . . . . . . . . . .        Page 14

29.      Sale of Premises by Landlord . . . . . . . . . . . . . .        Page 14

30.      Notices . . . . . . . . . . . . . . . . . . . . . . . . . .     Page 14

31.      Holding Over . . . . . . . . . . . . . . . . . . . . . . .      Page 15

32.      Access to Premises . . . . . . . . . . . . . . . . . . . .      Page 15

33.      Nonrecourse Provision . . . . . . . . . . . . . . . . . .       Page 15

34.      Waiver and Cumulative Remedies . . . . . . . . . . . . . .      Page 15

35.       Multiple Parties Tenant . . . . . . . . . . . . . . . . .      Page 16

36.      Prior Agreements, Lease Amendments, and Time Effective . .      Page 16
         ------------------------------------------------------
37.      Inability to Perform . . . . . . . . . . . . . . . . . . .      Page 16
38.      Authority . . . . . . . . . . . . . . . . . . . . . . . .       Page 16
39.      Brokers . . . . . . . . . . . . . . . . . . . . . . . . . .     Page 16
40.      Quiet Enjoyment . . . . . . . . . . . . . . . . . . . . . .     Page 17
41.      Miscellaneous . . . . . . . . . . . . . . . . . . . . . . .  .  Page 17
42.      Rider and Deadline . . . . . . . . . . . . . . . . . . . . .    Page 17

Exhibits and Attachments:
Guaranty (If applicable]
Rider (If applicable]
Exhibit A Marked floor or building plan, showing location and configuration of
          Premises
Exhibit B Improvement of Premises [If applicable]
Exhibit C Rules and Regulations
Exhibit D Certified Corporate Resolution





                      2-1-93



<PAGE>


                                      LEASE
                         [Warehouse & Associated Space]



                  THIS LEASE,  dated July 1, 1993,  is made and entered  into by
and between THE EQUITABLE  LIFE ASSURANCE  SOCIETY OF THE UNITED  STATES,  a New
York  corporation  (hereinafter  referred  to as  "Landlord"),  and MRS.  FIELDS
COOKIES, a California Corporation  (hereinafter referred to as "Tenant," whether
one or more). Landlord and Tenant hereby agree as follows:



                  1.   Industrial Park, Common Areas, and Parking Areas.
Landlord is the owner of one or more  buildings,  and associated  land,  located
within  or  comprising  the  complex  or  industrial   park  commonly  known  as
Interchange  Business Park and situated at  approximately  or near I-15 and I-80
Freeway  Interchange  (South Salt Lake) in the County of Salt Lake, Utah. All of
such  buildings  and land that are from time to time owned by Landlord  (as such
ownership  may  periodically  expand or contract) are  hereinafter  collectively
referred  to as the  "Industrial  Park."  All of the  vehicular  parking  areas,
streets,  driveways,  turnaround  areas,  and landscaped areas that from time to
time are part of the Industrial Park are hereinafter collectively referred to as
the "Common  Areas."  The  vehicular  parking  'areas that from time to time are
contained  in the  Common  Areas are  hereinafter  referred  to as the  "Parking
Areas."

                  2 . Leased  Premises and Gross Leasable Area.  Landlord hereby
leases to Tenant,  and Tenant  rents  from  Landlord,  all or part of one of the
buildings  included in the Industrial  Park. The space hereby leased by Landlord
to Tenant is  hereinafter  referred  to as the  "Premises."  The  address of the
Premises is 379  Lawndale  Drive,  Salt Lake City,  Utah,  and the  location and
configuration  of the  Premises  is outlined  or  cross-hatched  on the floor or
building  plan  attached  hereto as  Exhibit A and  incorporated  herein by this
reference.  During the term of this Lease  Tenant  shall have such  nonexclusive
licenses  with respect to the Common Areas as may be  reasonably  necessary  for
access to the Premises.

                  The "Gross  Leasable  Area" of the  Premises  is 5,308  square
feet.  As used in this Lease as regards  either the  Premises or other  leasable
space in the  Industrial  Park,  "Gross  Leasable  Area"  shall  mean the square
footage of the area in question,  determined  by  measurements  running from the
outside surfaces of perimeter building walls and from the center of any interior
demising  wall that may separate  spaces  leased to different  lessees,  without
deduction for any areas lying within the perimeter of the space in question. Any
mezzanine space shall be ignored in determining Gross Leasable Area.

                  3 . Improvement of Premises. The arrangement,  if any, that is
to apply relative to improvement or refurbishing of the







                             "Standard Form" 2-1-93

Premises is described in Exhibit B attached  hereto and  incorporated  herein by
this  reference.  Except for whatever work by Landlord may be called for by such
Exhibit B, the Premises are leased to Tenant "as is," and Landlord shall have no
responsibility  for further improving or modifying the Premises to meet Tenant's
requirements. Such Exhibit B is [_] is not [X] part of this Lease.



                  4. Term.  If there is no Exhibit B to this Lease,  or if under
the provisions of Exhibit B Landlord has no responsibility for accomplishing any
improvements  to or  refurbishing  of the Premises,  then the term of this Lease
shall commence on the first to occur of the following  dates:  (i) July 1, 1993;
or (ii) The date on which Tenant, with the consent of Landlord, moves any of its
equipment or personnel  into the Premises.  If under  Exhibit B hereto  Landlord
does have such  responsibility,  then such term shall  commence  on the first to
occur  of the  following  dates:  (a) The date  that  falls  10 days  after  the
"Construction  Completion Date" referred to in Exhibit B hereto; or (b) The date
on which  Tenant,  with the consent of Landlord,  moves any of its  equipment or
personnel  into  the  Premises.  The  commencement  date of the  term  which  is
applicable  under the  foregoing  provisions is  hereinafter  referred to as the
"Commencement Date." When the Commencement Date can be fixed, the parties shall,
upon the written request of either, enter into a writing which memorializes such
Date. Notwithstanding the foregoing provisions, if the Commencement Date has not
arrived  prior to the  expiration  of three  years after the date of this Lease,
this Lease  shall  thereupon  automatically  cease to be of any force or effect.
Unless such term is  prematurely  terminated  pursuant to the provisions of this
Lease,  the term hereof shall  consist of the Two (2) year period  following the
Commencement  Date plus, if the Commencement  Date falls on other than the first
day of a month, the balance of such partial calendar month (and any such partial
month shall,  for purposes of rent adjustments and the like, be considered to be
part of the first year of the term hereof).

                  Those  provisions  of this  Lease  which  govern  the  general
relationship  of the  parties and do not relate  specifically  to the payment of
rent or the use and  occupancy  of the Premises  shall be effective  immediately
upon execution of this Lease.



                  5. Rent.  During the term hereof  Tenant shall pay to Landlord
as monthly rent, in addition to any other charge to be paid by Tenant under this
Lease, the following amounts:

                    a. During the First year of the term,  $1,428.00  per month;
               then,

                    b. During the Second year of the term,  $1,428.00 per month;
               then,


                                            Page 2


<PAGE>



The  applicable  rent  shall be paid in  advance  on the first day of each month
throughout the term hereof (if the  Commencement  Date of the term is other than
the first day of a month, Tenant shall pay to Landlord, on such Date, a pro rata
share of the monthly rent, as rent for the fractional  calendar month with which
the term hereof  begins).  Each rental payment and other sum required to be paid
by Tenant  under this Lease  shall be  delivered  to  Landlord  at such place as
Landlord may from time to time designate in writing. Each installment of rent or
other  sum  required  under  this  Lease to be paid by  Tenant  shall be paid to
Landlord without any offset or deduction whatsoever.

                  6 .      Prepaid Rent and Security Deposit.  Upon execution of
this Lease,  Tenant shall deposit with Landlord the sum of $-O- (the  "Deposit")
as prepaid  rent and a security  deposit.  The  Deposit  shall be  allocated  as
follows:



         a.       Prepaid Rent:

                  $ N/A of the Deposit shall be applied to rent due for the
                                month of the Lease term.



                  $ N/A of the Deposit shall be applied to rent due for the
                                   month of the Lease term.



         b.       Security Deposit:

                  $ N/A of the  Deposit  shall be applied to a security  deposit
                  for the performance by Tenant of the provisions of this Lease.

If Tenant  is in  default,  Landlord  shall  have the right to use the  security
deposit,  or any portion thereof,  to cure the default or to compensate Landlord
for damage  sustained by it resulting  from  Tenant's  default.  Tenant shall on
demand  immediately  pay to Landlord the sum necessary to replenish the security
deposit to that initially  deposited with Landlord.  If Tenant is not in default
at the  expiration  or  termination  of this Lease,  Landlord  shall  return the
security deposit to Tenant within a reasonable  period of time following the end
of the term hereof.  Landlord's obligations with respect to the security deposit
are those of a secured party and not a trustee. Landlord shall have the right to
maintain the security deposit  separate and apart from Landlord's  general funds
or may commingle the security  deposit with Landlord's  general and other funds.
Landlord  shall not be  required to pay to Tenant any  interest on the  security
deposit.



                                     Page 3


<PAGE>



                  In the event  that  this  Lease is for any  reason  terminated
before  the end of the full  term,  any  rent  paid for any  period  beyond  the
termination date shall be considered to be an additional security deposit.


                  In the  event  of an  assignment  or  transfer  of  Landlord's
interest  under  this  Lease,  Landlord  shall  have the right to  transfer  the
security deposit to its assignee or transferee,  and Landlord shall thereupon be
released from all liability for the return of such deposit.  In the event of any
permitted  assignment  of this Lease by Tenant,  the security  deposit  shall be
deemed to be held by Landlord as a deposit  made by the  assignee,  and Landlord
shall have no further  liability  with  respect to return of said deposit to the
assignor.


                  7.  Operating  Expenses.  As used  herein the term  "Operating
Expenses"  shall mean and include the aggregate  cost and expense of each of the
following  which is incurred by Landlord during or is allocable to the period in
question,  with such cost and  expense to be  determined  through  the method of
accounting (cash,  accrual,  or a combination  thereof) that Landlord determines
will most fairly and simply  allocate  the costs and expenses in question to the
separate periods involved and to be determined in accordance with the accounting
procedures and business practices customarily employed by Landlord:  real estate
taxes and  installments  on special  assessments  attributable to the Industrial
Park or any portion  thereof  (real  estate taxes shall be deemed to include all
taxes,  assessments,  impositions,  charges, and fees that are or may be levied,
assessed,  imposed,  and/or charged upon, against,  based upon, or in any way in
relation to or in connection  with the Industrial  Park, or the use,  occupancy,
ownership, or leasing of the Industrial Park, or any income or money produced by
the Industrial Park, including,  without limitation,  any taxes or charges which
may be levied on or measured by rents); costs incurred by Landlord in connection
with any  contest  or  protest  regarding  such  real  estate  taxes or  related
assessment  values;  any tax or other charge levied or assessed upon Landlord or
upon the rent  payable  under this Lease or under  other  leases of space in the
Industrial  Park in lieu,  in whole or in part,  of real estate taxes or special
assessments;  all insurance  covering the Industrial Park or any portion thereof
which Landlord deems  necessary or advisable to obtain and maintain;  management
fees;  reasonable reserves for replacement or repair of components of the Common
Areas; and the following, but only to the extent that the following occur or are
provided in connection  with the Common Areas:  landscaping  care and gardening,
cleanup, security, painting, repair and maintenance, refurbishing,  resurfacing,
pest control, snow removal, sweeping, lighting, utilities, repair of mechanical,
plumbing, HVAC systems, repair and replacement of parking lot and roofs, and any
other  services or matters.  In the event the exact amount of any  ingredient of
Operating Expenses is not known at the time it is necessary to



                                     Page 4


<PAGE>



determine such Expenses,  Landlord's  reasonable  estimate of the amount of such
ingredient shall be used.



                  As used  herein the term  "Proportionate  Share"  shall mean a
fraction  whose  numerator is the Gross  Leasable Area of the Premises and whose
denominator is the Gross Leasable Area of all buildings  which during the period
in question are included in the Industrial Park.



                  In  addition  to all other  payments  by  Tenant  to  Landlord
required by this Lease,  Tenant  shall pay to  Landlord  Tenant's  Proportionate
Share of Operating Expenses for each calendar year or portion thereof during the
term of this Lease.  Estimated  monthly  payments toward Tenant's  Proportionate
Share of Operating  Expenses,  in an amount to be  established  and from time to
time  modified by Landlord,  shall be made by Tenant in advance  throughout  the
term hereof , on or before the same date that rent is due from Tenant.  By April
1 of each  year  Landlord  shall  give  Tenant a  statement  showing  the  total
Operating Expenses for the prior calendar year and Tenant's  Proportionate Share
thereof.  In the event the total of the monthly Operating Expense payments which
Tenant has made for the prior calendar year is less than Tenant's  Proportionate
Share of the actual Operating Expenses,  then Tenant shall pay the difference in
a lump sum within 10 days after receipt of such  statement  from  Landlord.  Any
overpayment by Tenant shall be credited  towards the monthly  Operating  Expense
payments  next  coming  due.   Failure  by  Landlord  to  submit  any  statement
contemplated  hereby shall not be deemed to be a waiver of the requirement  that
Tenant pay its Proportionate Share of Operating Expenses.  Landlord shall not be
required to segregate  the monthly  operating  Expense  payments  received  from
Tenant from  Landlord's own funds or from similar  payments  received from other
lessees of the Industrial Park.



                  Tenant shall be required to make the annual payment called for
in this  Section  even though the term of this Lease has  expired or  terminated
prior to the time Landlord renders a statement for such payment. However, if the
term of this  Lease has not been in effect  for the  entirety  of the  annual or
other period covered by a statement  contemplated hereby, the amount required to
be paid by Tenant  shall be  determined  through a  proration  which  takes into
account the length of time that the term has been or was in effect.


                  Each of the final statements and  determinations  provided for
above shall become absolutely binding on Tenant, and not subject to challenge by
Tenant,  one year after the time the  statement  in  question  is  furnished  to
Tenant.


                  8 . Taxes on Tenant's  Property.  Tenant shall pay or cause to
be paid, before delinquency, any and all taxes payable during or attributable to
any period  during the term hereof  which are levied or assessed  upon  Tenant's
leasehold improvements, equipment, fixtures, or personal property located in the
Premises In

                                     Page 5

the event any or all of Tenant's leasehold  improvements,  equipment,  fixtures,
and personal  property are assessed and taxed with the realty,  Tenant shall pay
to Landlord its share of such taxes within 10 days after Landlord's  delivery to
Tenant of a written  statement setting forth the amount of such taxes applicable
to Tenant's property.


                  9. Rail Side Track Expenses.  This Section shall apply only in
the event railroad side track service is provided to the Premises.  Tenant shall
from time to time,  each time  within 10 days after being  invoiced  therefor by
Landlord, pay a pro rata portion of all costs incurred by Landlord in connection
with the  provision,  repair,  and  maintenance  of such  railroad  side  track,
including costs incurred by Landlord under  agreements  with railroad  companies
relating  to such  track.  Tenant's  pro rata  portion of such costs  shall be a
fraction  whose  numerator is the Gross  Leasable Area of the Premises and whose
denominator is the Gross Leasable Area of all space in the Industrial Park whose
occupants make use of railroad service on such side track.



                  10. Parking. During the term of this Lease Tenant shall have a
license to use, as parking  (for itself and its  employees  and  visitors),  the
parking spaces  situated within such portion or portions of the Parking Areas as
Landlord may from time to time  designate  for that  purpose.  Unless and except
during such periods as Landlord  designates the specific parking spaces that are
to be used by  Tenant,  Tenant  shall  not have the  exclusive  right to use any
particular parking spaces. Rather, Tenant shall have a license to use the Number
of Spaces  situated  within the portion or  portions  of the Parking  Areas then
designated by Landlord for such  purpose.  Tenant and its employees and visitors
shall park  vehicles  only within the area or areas (or in the specific  parking
spaces, in the event Landlord  designates  specific spaces) in the Parking Areas
that are from  time to time  designated  for use by  Tenant,  and shall not park
elsewhere  within the Parking  Areas.  At no time shall Tenant and its employees
and visitors use, in the aggregate, more than the Number of Spaces.



         The rules and regulations referred to in and contemplated by Section 16
hereof may include  provisions  designed  to promote and provide for  Landlord's
control,  operation,  and  administration  of the  Parking  Areas and of the use
rights  regarding  the same that are held by lessees of space in the  Industrial
Park.  Landlord  shall have no obligation  to ensure that the parking  rights of
Tenant  provided  for in this  Section  are not  impaired  or  violated by other
parties, including lessees, occupants, or users of the Industrial Park.



                  11. Use and compliance with Law. Tenant shall use the Premises
only as space for  warehousing,  distribution,  and/or  sales  and for  purposes
ordinarily  incidental  to such use,  for lawful and proper  purposes  which are
permissible  under applicable law. Tenant shall not make any use of the Premises
which would in any way



                                     Page 6

increase  the cost of fire or other  insurance on the  building  containing  the
Premises  or limit any  portion of the  coverage  thereunder.  Tenant  shall not
commit any waste upon the Premises and shall not conduct or allow any  business,
activity, or thing on the Premises which is or becomes unlawful,  prohibited, or
a nuisance,  or which may be an  annoyance  or cause damage to Landlord or other
lessees,  occupants,  or users of the Industrial  Park.  Tenant shall at its own
expense  comply  with  and  abide  by all  laws,  ordinances,  regulations,  and
directives of all municipal,  county,  state, and federal  authorities which are
now in force or which may hereafter  become  effective or be issued with respect
to the condition,  use, or occupancy of the Premises.  Tenant shall not obstruct
or use for other than their intended purposes any part of the Common Areas.



                  Without limiting the generality of the foregoing requirements,
all activities in or about the Premises by Tenant or other occupants or users of
the Premises shall be accomplished  in compliance  with all applicable  federal,
state,   and  local  statutes,   regulations,   and  ordinances   pertaining  to
environmental  matters or hazardous  substances  and shall not impair access per
A.D.A.  law. Tenant shall not use or permit any other person to use the Premises
for the presence,  storage, use, treatment, or disposal of asbestos,  petroleum,
petroleum-related  substances,  or any hazardous,  toxic,  or other substance or
material the presence, use, storage,  handling,  release, or cleanup of which is
or becomes  prohibited  or regulated by any local  governmental  authority,  the
State in which the Premises are located,  the United  States of America,  or any
governmental  or  quasi-governmental  body or agency,  except for the proper and
lawful storage and use of those substances or materials customarily and lawfully
stored and used in normal commercial  operations of the type contemplated by the
first paragraph of this Section.



                  12.  Utilities.  Tenant  shall  arrange for, and shall pay all
costs, charges, and amounts required for the Premises to be furnished with, such
utility  services as may be required by Tenant or for the use and  occupancy  of
the Premises, including telephone,  electricity,  water, gas, and sewer service.
In the event any utility  service to the Premises is interrupted or discontinued
for any reason  whatsoever,  Landlord shall not be liable therefor to Tenant and
such  interruption or  discontinuation  shall not be deemed to be an eviction or
interference with Tenant's use and occupancy of the Premises.



                  13.  Maintenance  and  Cleaning.  By  execution of this Lease,
Tenant accepts the Premises as properly  constructed and as being in good order,
condition,  and repair,  subject  only to any work  required to be  performed by
Landlord pursuant to Exhibit B hereto, if applicable. Throughout the term hereof
Tenant  shall,  at is  sole  cost  and  expense,  provide  and  accomplish  such
janitorial,  cleaning,  trash removal, and other services as may be necessary to
keep the  Premises  and  every  part  thereof  in a  clean,  safe,  usable,  and
attractive condition. Until any trash or refuse generated by Tenant



                                     Page 7


<PAGE>



is removed from the  Industrial  Park,  Tenant  shall cause such  material to be
stored,  in  containers  and  locations  approved  by  Landlord,  so as  not  to
constitute a health or fire hazard, or be an annoyance to other occupants of the
Industrial Park, or be visible to visitors to the Industrial Park. Tenant at its
own cost shall  regularly  sweep and remove snow and ice from any  sidewalks  or
walkways adjoining the Premises or extending from the Premises to Parking Areas.
Tenant  shall also,  at its sole cost and  expense,  keep the  Premises  and all
fixtures,  mechanical and electrical  equipment,  and  appurtenances  therein or
serving the Premises (including,  without limitation, the HVAC equipment serving
the  Premises,  irrespective  of where such  equipment  may be located) in good,
safe, functional, and proper order, condition,  maintenance,  and repair. Tenant
shall obtain,  and throughout the term hereof shall keep in force and pay for, a
service  contract,  covering the HVAC  equipment  serving the  Premises,  from a
licensed   contractor   specified  or  approved  by  Landlord  for  repairs  and
maintenance  of said equipment and for regular  periodic  inspection and service
not less frequently than once every three months,  said maintenance  contract to
conform to the requirements  under the warranty,  if any, on the HVAC equipment.
Such  contract  shall be entered into by Tenant and a copy thereof  furnished to
Landlord within 10 days after the  Commencement  Date of the term.  Tenant shall
permit only the contractors  specified or approved by Landlord to go on the roof
of the Premises.  Tenant shall,  upon the  expiration or earlier  termination of
this Lease,  deliver to Landlord  all keys to the  Premises  and  surrender  the
Premises  to  Landlord  in good  condition,  thoroughly  cleaned,  and  with all
equipment,  facilities,  and items  therein or  serving  the  Premises  properly
maintained and in good working order.


                  Notwithstanding  the  foregoing  provisions,   Landlord  shall
maintain in good  condition and repair the  foundations  of the Premises and the
structural  portions of the  exterior  walls of the  Premises.  The cost of such
maintenance  shall be borne by Landlord  unless the need for the  maintenance in
question is due to the act of Tenant or its agents, employees,  contractors,  or
invitees,  in which  event such cost shall be paid by Tenant  upon the demand of
Landlord.  Tenant shall notify Landlord as soon as Tenant  discovers or observes
any condition requiring corrective action on the part of Landlord hereunder.


                  14.  Alterations.  Subsequent to any initial  improvement that
may occur  pursuant to Exhibit B, if such  Exhibit  applies,  Tenant at its sole
cost and expense may make changes,  additions,  and improvements to the Premises
to better adapt the Premises for its use and occupancy;  provided, however, that
any such change,  addition,  or improvement  shall: (a) Not diminish  Landlord's
flexibility  of use of the  Premises  with  respect  to  subsequent  lessees  or
occupants thereof; (b) Be in conformity with all applicable laws and ordinances;
(c) Be made only with the prior written consent of Landlord (which consent shall
not be unreasonably



                                     Page 8


<PAGE>



withheld) ; (d) Be made pursuant to plans and specifications approved in writing
by Landlord,  and upon obtaining any required permits and licenses;  (e) Be made
only after Tenant has provided to Landlord such indemnification and/or bonds, in
such form and amount as may be  satisfactory  to  Landlord,  to protect  against
claims and liens for labor performed and materials furnished; and (f) Be carried
out only by Landlord's  construction  management persons or entities approved in
writing by  Landlord,  who, if required by Landlord,  shall  deliver to Landlord
before commencement of the work proof of such insurance coverage as Landlord may
require,  with  Landlord  named  as an  additional  insured.  Any  such  change,
addition,  or improvement  shall be done only at such time and in such manner as
Landlord may specify.  Tenant shall promptly pay the cost thereof.  Tenant shall
indemnify,  defend,  and hold  Landlord  harmless  from and  against any and all
liens,  claims, and liabilities,  including attorneys' fees, which may arise out
of or be connected in any way with any such change,  addition,  or  improvement.
Any increase in property  taxes or insurance cost  attributable  to such change,
addition, or improvement shall be borne by Tenant and shall be paid by Tenant to
Landlord within 30 days after receipt by Tenant of Landlord's  invoice therefor.
Any change,  addition,  or improvement made by Tenant shall immediately become a
part  of the  realty  and  belong  to  Landlord,  but  upon  the  expiration  or
termination of this Lease  Landlord  shall have the right,  with respect to each
such change, addition, or improvement, to retain the item or change concerned or
to require Tenant at its expense to restore to its original  condition that part
of the Premises involved.  Landlord shall not have the right to retain removable
equipment or other  personal  property  furnished  by Tenant,  but Tenant at its
expense  shall repair any damage to the  Premises  which may have been caused by
such property.


                  15. Signs.  Tenant shall not place any sign on the exterior of
the Premises unless it has first been approved in writing by Landlord. If Tenant
wishes to obtain  Landlord's  approval of a proposed  sign,  Tenant shall supply
Landlord  with a  detailed  description  and  drawing  of such  sign  and of its
proposed  location.  Landlord shall not unreasonably  withhold its approval of a
sign  proposed  for use by Tenant so long as the sign is  attractive  and of the
same type,  style,  and  relative  size as other signs then being  displayed  by
lessees of space in the Industrial Park.


                  16. Rules and Regulations. The rules and regulations set forth
on Exhibit C attached  hereto are hereby made a part of this  Lease,  and Tenant
shall comply therewith.  Landlord shall have and reserves the right from time to
time to amend or  delete  any of such  rules  and  regulations  and to adopt and
promulgate new or additional rules and regulations  applicable to the Industrial
Park and the use and operation thereof. Provided that any such changed rules and
regulations  are reasonable and do not  discriminate  against Tenant in favor of
other lessees of space in the Industrial Park,  Tenant agrees to comply with and
observe them.  Tenant's  failure to comply with rules and  regulations in effect
under this Lease shall consti-


                                     Page 9


<PAGE>



tute a default under the terms hereof just as if such rules and regulations were
contained  herein as covenants.  Landlord shall not be responsible to Tenant for
enforcement of any such rules and regulations  against other parties,  including
other lessees of space in the Industrial Park. In the event of any inconsistency
between the provisions of such rules and regulations and the other provisions of
this Lease, the other provisions of this Lease shall control.



                  17. Landlord's Financing.  Tenant agrees that this Lease shall
automatically be subordinate to the lien of any first-position  mortgage or deed
of trust now or  hereafter  placed  against  the  realty  of which the  Premises
comprise a part and to all renewals, modifications, supplements, consolidations,
and extensions thereof;  provided,  however, in the event that the holder of any
such  mortgage  or deed of trust shall so elect,  its  mortgage or deed of trust
shall,  upon the terms  required by such holder,  be  subordinate to this Lease.
Notwithstanding  any of the  foregoing,  so long  as  Tenant  is not in  default
hereunder,  Tenant  shall not be  disturbed  in its  possession  of the Premises
during  the full term of this  Lease.  Tenant  agrees to  execute  such  further
documents  in  addition  to this Lease as may be desired by  Landlord  or by the
holder of any  first-position  mortgage  or deed of trust  with  respect  to the
subordination arrangement that is provided for above.



                  In the event any  proceedings  are brought for foreclosure of,
or in the event of the exercise of the power of sale under, any mortgage or deed
of trust  covering the Premises,  Tenant shall attorn to the purchaser and shall
recognize such purchaser as the landlord under this Lease.



                  18. Tenant's Insurance and Indemnity. Tenant shall provide and
at all times maintain a commercial  general liability  insurance policy in force
insuring  against bodily injury,  property  damage,  and personal  injury claims
arising from the use, ownership,  or operation of the Premises,  with a combined
single  limit of at least  $1,000,000.00  per  occurrence  and a general  annual
aggregate  limit  of  at  least  $2,000,000.00.  Such  insurance  shall  include
contractual  liability coverage  specifically insuring the indemnity obligations
of Tenant  contained  herein.  The policy shall include  Landlord and Landlord's
agents and  representatives  as additional  insureds.  The  liability  insurance
maintained by Tenant pursuant to this Section shall be primary coverage, without
right of  contribution  from any similar  insurance  that may be  maintained  by
Landlord.  The  insurance  policy  required by this Section to be  maintained by
Tenant  shall be issued by an  insurer  and on forms  and  terms  acceptable  to
Landlord.  Such  policy  shall be  endorsed  to  provide  that no  cancellation,
non-renewal, or material reduction in coverage can take place unless at least 30
days prior written notice is furnished to Landlord by the insurer. A certificate
of insurance  acceptable to Landlord and issued by the insurer involved shall be
delivered to Landlord promptly following the execution of this Lease



                                     Page 10


<PAGE>



and prior to the expiration or termination of any prior or lapsing policy.



                  Tenant shall defend, indemnify, and hold harmless Landlord and
its agents and representatives  from and against any and all claims,  costs, and
liabilities,  including attorneys' fees, arising in whole or in part from use or
occupancy  of the  Premises,  from the  conduct of Tenant's  business,  from any
activity,  work,  or thing done or  permitted by Tenant or by any of its agents,
contractors, employees, or visitors, or from any failure by Tenant to perform or
comply  with  any of the  provisions  of  this  Lease  requiring  compliance  or
observance on the part of Tenant.



                  19.  Destruction.  Tenant shall immediately notify Landlord if
the Premises are damaged to any extent by fire,  earthquake,  or other casualty.
Landlord  shall have the right to terminate this Lease in the event the building
containing  the Premises is destroyed or damaged by fire,  earthquake,  or other
casualty to such an extent that such  building  is  untenantable  in whole or in
part. Any such right of  termination  must be exercised  through  written notice
given by Landlord to Tenant within 60 days  following the date of destruction or
damage.



                  In the event of any other  destruction  or  damage,  or in the
event  Landlord  does not exercise  the  above-mentioned  right of  termination,
Landlord shall proceed with reasonable  diligence to repair and reconstruct such
building.  During the period from destruction or damage until restoration,  rent
hereunder shall be abated in the same ratio as the portion of the Premises which
is unfit for occupancy bears to the whole Premises. However, if damage is due to
the fault or neglect of Tenant or its agents,  contractors,  or employees  there
shall be no abatement of rent.



                  Landlord shall not be required to repair any damage by fire or
other  cause to, or to make any  repairs or  replacements  of, any changes to or
property  installed in the  Premises by Tenant.  Tenant shall not be entitled to
any  compensation  or damages from Landlord f or loss of the use of the whole or
any part of the Premises,  Tenant's personal  property,  or any inconvenience or
annoyance occasioned by such damage, repair, reconstruction, or restoration.



                  20.   Condemnation.   As  used  in  this   Section   the  term
"Condemnation  Proceeding"  means any action or proceeding in which any interest
in the Industrial  Park is taken for any public or  quasi-public  purpose by any
lawful authority  through exercise of the power of eminent domain or by purchase
or otherwise  in lieu  thereof.  If the whole of the  Premises is taken  through
Condemnation  Proceedings,  this Lease shall  automatically  terminate as of the
date of taking. If part, but not all, of the Premises is taken,  either Landlord
or Tenant may terminate  this Lease.  Landlord shall have the right to terminate
this Lease in the event any portion of the

                                     Page 11

Industrial  Park  (whether or not  including  the  Premises) is taken which,  in
Landlord's judgment, substantially interferes with the ability to operate or use
the Industrial  Park for the purposes for which it was intended.  Any such right
of termination  must be  accomplished  through written notice to the other party
given no later than 60 days after the later of the date of taking or the date on
which the  condemning  authority  takes  possession.  In all other cases,  or if
neither  party  exercises  its right to  terminate,  this Lease shall  remain in
effect.  If a portion of the Premises is taken, the rent payable hereunder shall
be reduced in the  proportion  that the Gross  Leasable  Area taken bears to the
original  Gross  Leasable  Area of the  Premises.  Whether  or not this Lease is
terminated  as  a  consequence  of  Condemnation  Proceedings,   all-damages  or
compensation  awarded  for a partial or total  taking,  including  any award for
severance  damage and any sums  compensating  for  diminution in the value of or
deprivation  of the  leasehold  estate  under this Lease,  shall be the sole and
exclusive property of Landlord; provided, however, that Tenant shall be entitled
to any award for the loss of or damage to Tenant's  trade fixtures and removable
personal property.



                  21.  Assignment  and  Subletting.  Tenant  shall  not,  either
voluntarily or by operation of law, assign, transfer, mortgage, or encumber this
Lease or any  interest  herein,  or sublet  the  Premises  or any part  thereof,
without first obtaining the written consent of Landlord,  which consent Landlord
may grant or withhold in its sole and absolute discretion. A consent to one such
transaction  shall not be deemed to be a consent to any subsequent  transaction.
Consent to any assignment or subletting shall in no way relieve Tenant of any of
its obligations  under this Lease,  and Tenant shall remain primarily liable for
such obligations.  Any assignment or subletting without Landlord's consent shall
constitute a default under this Lease.



                  22.  Default by Tenant.  The  occurrence of any one or more of
the  following  events  shall  constitute  a default and breach of this Lease by
Tenant:  (a) The vacating or  abandonment  of the  Premises;  (b) The failure by
Tenant to make any  payment of rent within  five days after such  payment  falls
due; (c) The failure by Tenant to make any other payment  required to be made by
Tenant  hereunder,  as and when due,  where such  failure  shall  continue for a
period of 10 days  after  notice  from  Landlord  that said  payment  is due and
payable;  or (d)  The  failure  by  Tenant  to  observe  or  perform  any of the
covenants,  conditions,  or provisions of this Lease to be observed or performed
by the  Tenant,  other than those  described  above,  where such  failure  shall
continue  for a period of 30 days after  written  notice  thereof by Landlord to
Tenant.



                  23. Remedies for Tenant's Default. In the event of any default
or breach by Tenant,  Landlord may at any time,  without waiving or limiting any
other right or remedy  available  to it,  terminate  Tenant's  rights under this
Lease by written notice or by



                                     Page 12

any lawful  means,  or reenter  and take  possession  of the  Premises  (with or
without  terminating this Lease),  or itself pay or perform the obligation as to
which Tenant is in default (in which event  Landlord's cost of so doing shall be
immediately  reimbursed to it by Tenant),  or pursue any remedy  allowed by law.
Tenant  agrees  to pay to  Landlord  the cost of  recovering  possession  of the
Premises, all expenses of reletting,  and any other costs or damages arising out
of  Tenant's  default.  Tenant's  monetary  obligations  under this Lease  shall
continue regardless of whether Tenant's right to possession has been terminated;
notwithstanding any reentry or termination, the liability of Tenant for the rent
and other charges  provided for herein shall not be extinguished for the balance
of the term of this  Lease,  and  Tenant  agrees  to make good to  Landlord  any
deficiency  arising  from  reletting  the  Premises  for  less  rent  and  other
consideration  than applies  under this Lease.  Any rent or other  charges under
this  Lease not paid by Tenant  when due shall bear  interest  from the due date
thereof at the rate of 18% per annum.



                  24. Late Charge.  Tenant hereby acknowledges that late payment
by Tenant to Landlord of rent or other sums due hereunder will cause Landlord to
incur costs not  contemplated  by this Lease,  the exact amount of which will be
extremely  difficult to ascertain.  Such costs include,  but are not limited to,
processing  and  accounting  charges and late charges  which may be imposed upon
Landlord under the terms of any mortgage or deed of trust affecting  realty that
includes the Premises.  Accordingly, if any payment of rent or any other sum due
from Tenant is not received by Landlord or Landlord's  designee within five days
after said amount is due,  Tenant  shall pay to Landlord a late charge  equal to
the greater of $200.00 or 10% of such overdue  amount.  The parties hereby agree
that such late charge represents a fair and reasonable estimate of the cost that
Landlord  will incur by reason of the late  payment by Tenant.  Such late charge
shall be in  addition  to, and not in lieu of, 18%  interest  on any  delinquent
amounts owing in connection  with this Lease and any and all costs and expenses,
including  attorneys' fees,  incurred by Landlord in collecting or attempting to
collect any such delinquent amounts.



                  25.  Default  by  Landlord.  Landlord  shall not be in default
under this Lease unless  Landlord fails to perform an obligation  required of it
within 30 days after  written  notice by Tenant to Landlord and to the holder of
any first  mortgage or deed of trust  covering  the realty of which the Premises
are a part whose name and address have  theretofore  been furnished to Tenant in
writing,  specifying  the respects in which  Landlord has failed to perform such
obligation;  provided,  however,  that if the nature of Landlord's obligation is
such that more than 30 days are  reasonably  required for  performance  or cure,
then  Landlord  shall not be in default if  Landlord  or such  holder  commences
performance within such 30-day period and thereafter  diligently  prosecutes the
same to completion. In no event shall Tenant have the right to terminate



                                     Page 13


<PAGE>



this Lease or to withhold  the  payment of rent or other  charges  provided  for
herein as a result of Landlord's default.



                  26.  Attorneys'  Fees. If any action is brought to recover any
rent or other  amount  under this Lease,  or because of any default  under or to
enforce or interpret  any of the  provisions  of this Lease,  or for recovery of
possession  of the  Premises,  the  party  prevailing  in such  action  shall be
entitled to recover from the other  reasonable  attorneys' fees (including those
incurred in connection  with any appeal),  the amount of which shall be fixed by
the court and made a part of any judgment rendered.



                  27.   Obligations  upon   Termination.   Notwithstanding   any
termination of this Lease or the term hereof,  Tenant shall be and remain liable
to fully perform and fulfill all of its obligations under this Lease relating to
events occurring,  circumstances  existing,  or obligations or claims arising or
attributable to, the period prior to the date of termination.



                  28.  Estoppel  Certificate.  Tenant shall at any time and from
time to time,  within three days after receiving  written request  therefor from
Landlord, execute,  acknowledge,  and deliver to Landlord a statement in writing
(a)  certifying  that this Lease is unmodified and in full force and effect (or,
if modified,  stating the nature of such  modification  and certifying that this
Lease as so  modified  is in full force and  effect) , and the date to which the
rental and other charges hereunder have been paid, and (b) certifying that there
are not, to Tenant's knowledge,  any defaults on the part of Landlord hereunder,
or specifying  such defaults if any are claimed,  and (c) setting forth the date
of commencement  and the date of expiration of the term hereof,  and (d) setting
forth such other  matters as Landlord may  request.  Any such  statement  may be
relied upon by any prospective  purchaser or encumbrancer of the realty of which
the Premises are a part.



                  29. Sale of Premises by Landlord.  In the event of any sale or
transfer  by  Landlord  of the  realty of which  the  Premises  are a part,  the
transferring  Landlord  shall be entirely  freed and  relieved of all  liability
under any and all of its  covenants  and  obligations  contained  in this  Lease
arising out of any act, occurrence, or omission occurring after the consummation
of such sale or transfer.



                  30. Notices.  Any notice required or permitted hereunder to be
given or transmitted  between the parties shall be either  personally  delivered
(including  by courier  service)  or mailed  postage  prepaid  addressed,  if to
Landlord, at 215 South State, Suite 950, Salt Lake City, Utah 84111, with a copy
to Landlord at 1225 17th Street, Suits 2525, Denver,  Colorado 80202 (or at such
other  address for notice  purposes  as  Landlord  may  hereafter  designate  in
writing), and, if to Tenant, at 333 South Main Street, Park City, Utah 84060 (or
at such other address for notice purposes as Tenant

                                     Page 14

may  hereafter  designate  in  writing).  Any  notice  which is mailed  shall be
effective on the second business day following its date of mailing.



                  31.  Holding  Over.  If Tenant  remains in  possession  of the
Premises after the expiration of the term hereof without  objection by Landlord,
such occupancy  shall be a tenancy from month to month at a rental in the amount
of 150% of the last monthly rent that applied hereunder,  plus all other charges
payable hereunder,  and upon all of the other terms hereof,  insofar as the same
are applicable to a month-to-month tenancy.



                  32. Access to Premises,. Tenant shall permit Landlord to enter
the  Premises  at  reasonable  times for the  purpose  of  inspecting  the same,
discharging its obligations  under this Lease, and ascertaining  compliance with
the  provisions of this Lease by Tenant.  Landlord may also show the Premises to
prospective purchasers, lessees, or mortgagees at reasonable times.



                  33.  Nonrecourse  Provision.  Anything  in this  Lease  to the
contrary notwithstanding,  Tenant agrees that it shall look solely to the estate
and property of Landlord in the Industrial Park,  subject to prior rights of the
holder of any mortgage or deed of trust,  for the collection of any judgment (or
other judicial process)  requiring the payment of money by Landlord in the event
of any  default  or  breach  by  Landlord  with  respect  to  any of the  terms,
covenants,  and  conditions  of this Lease to be observed  and/or  performed  by
Landlord,  and no other assets of Landlord shall be subject to levy,  execution,
or other procedures f or the satisfaction of Tenant's remedies.



                  34. Waiver and Cumulative Remedies.  The waiver by Landlord of
the breach of any term,  covenant,  or condition  herein  contained shall not be
deemed to be a waiver of such term,  covenant,  or condition  or any  subsequent
breach of the same or any other term,  covenant,  or condition.  The  subsequent
acceptance by Landlord of rent or other charges hereunder shall not be deemed to
be a waiver  of any  preceding  default  by Tenant  of any  term,  covenant,  or
condition of this Lease,  other than the failure of Tenant to pay the particular
rent or charge so accepted, regardless of Landlord's knowledge of such preceding
default at the time of such acceptance. No remedy or election hereunder shall be
deemed  exclusive but shall,  whenever  possible,  be cumulative  with all other
remedies at law or in equity.



                  35. Multiple  Parties Tenant.  If there is or comes to be more
than one party that constitutes Tenant hereunder: (a) Their obligations shall be
joint and several; and (b) Any notice required or permitted to be given by or to
Tenant  may be given by or to any one of such  parties  and shall  have the same
force and effect as if given by or to all of such parties.


                                     Page 15

                  36. Prior Agreements,  Lease  Amendments,  and Time Effective.
This Lease  contains all of the agreements of the parties hereto with respect to
any matter  covered or  mentioned  in this  Lease,  and no prior  agreements  or
understandings  pertaining  to any of such matters  shall be  effective  for any
purpose.  No  provision  of this  Lease may be  amended or added to except by an
agreement in writing signed by the parties hereto or their respective successors
in interest.  This Lease shall not be effective or binding on either party until
fully executed by both.



                  37.  Inability  to  Perform.  In the event that  either  party
hereto shall be delayed or hindered in or prevented from the  performance of any
act required  hereunder by reason of strikes,  lockouts,  other labor  troubles,
inability to procure materials,  failure of power, restrictive governmental laws
or regulations,  riots, insurrection,  war, or other reason not the fault of the
party delayed,  then  performance of the action in question shall be excused for
the  period of delay and the  period  for the  performance  of such act shall be
extended for a period  equivalent to the period of such delay. The provisions of
this  Section  shall  not,  however,  operate to excuse  Tenant  from the prompt
payment of rent or any other charges required by the terms of this Lease.



                  38.  Authority.  Each person executing this Lease on behalf of
Tenant  individually  and  personally  represents and warrants that he or she is
duly  authorized  to execute  and  deliver  the same on behalf of the entity for
which he or she is  signing  (whether  it be a  corporation,  general or limited
partnership,  or otherwise),  and that this Lease is binding upon said entity in
accordance  with its terms.  If Tenant is a  corporation,  then at the time this
Lease is  signed  Tenant  shall  provide  Landlord  with a  certified  copy of a
resolution,  adopted by the Board of Directors of Tenant,  authorizing Tenant to
enter into this Lease. Such certified  resolution must be in the form of the one
appended  to this Lease as Exhibit D or in such other form as may be  acceptable
to Landlord's legal counsel.



                  39. Brokers.  Tenant warrants that it has had no dealings with
any real estate brokers or agents in connection with this Lease,  excepting only
Compass Management and Leasing,  Inc., and that it knows of no other real estate
broker or agent who may be  entitled to a  commission  in  connection  with this
Lease.  Tenant  agrees  to  indemnify  Landlord  from  and  against  any and all
commissions,  fees, and  compensation  that may be due to or claimed by any real
estate broker or agent (other than the one named in the preceding  sentence,  if
the same was retained by Landlord) in connection  with this Lease,  and from and
against all costs,  expenses,  and attorneys' fees which Landlord may incur as a
result of any such claim.



40. Ouiet Enjoyment.  Landlord  covenants that so long as Tenant performs all of
its obligations hereunder it shall have,



                                     Page 16

hold,  and enjoy the Premises for the term of this Lease free from  interference
by anyone claiming by, through, or under Landlord.



                  41.  Miscellaneous.   All  Exhibits,   addenda,   riders,  and
provisions,  if any, attached to this Lease are a part hereof.  Tenant shall not
record this Lease or any  memorandum  or short form  hereof  without the written
consent of Landlord.  Any  provision of this Lease which may prove to be invalid
shall in no way affect or invalidate any other provision hereof,  and such other
provision  shall be valid to the maximum  extent  permitted by law. The headings
and titles of the various provisions of this Lease shall have no effect upon the
construction  or  interpretation  of any part hereof.  As used in this Lease the
singular  shall include the plural,  the plural shall include the singular,  the
whole shall include each part  thereof,  and any gender shall include both other
genders.  The covenants and conditions  herein contained  shall,  subject to the
provisions  of  Section  21  hereof,  apply  to and  bind  the  heirs,  personal
representatives,  successors,  and  assigns of the parties  hereto.  Time is the
essence of this Lease and of each and all of its provisions in which performance
is  a  factor.  This  Lease  shall  be  governed  by  the  laws  (excluding  the
choice-of-laws rules) of the State in which the Premises are located.



                  42. Rider and Deadline. The attached Rider,  consisting of N/A
page (s), is hereby  made a part hereof and  supersedes  and  controls  over any
conflicting provisions elsewhere in this Lease.
                  IN WITNESS WHEREOF,  the parties hereto have caused this Lease
to be executed on or as of the day and year first above written.



"Landlord":                                        "Tenant":

THE EQUITABLE LIFE ASSURANCE       MRS.  FIELDS COOKIES, a
SOCIETY OF THE UNITED STATES        California Corporation

By                                                By /s/L. Tim Pierce
                                                        L.Tim Pierce
    Title:                                             Title: Snr. V.P.

By /s/E L Clissold
E L Clissold
Title: Sec.





                                     Page 17



UAL CONTRACT #114510



                              UNITED AIRLINES, INC.
                            1200 East Algonquin Road
                           Elk Grove Village, IL 60007
                                 (708) 952-5204


                                 October 1, 1992

Mr. William E. Mapes
Purchasing Manager
MRS. FIELDS DEVELOPMENT CORPORATION
333 Main Street
Park City, Utah 84060-4000

                               LETTER OF AGREEMENT

Dear Mr. Mapes:

This letter of agreement  (the  "Agreement")  evidences  the  agreement  between
United Air Lines, Inc. ("United") and Mrs. Fields Development Corporation ("Mrs.
Fields")  concerning  purchase and use of Mrs. Fields chocolate chip cookies for
first class  passengers on United's  flights  within or between the 50 states of
the United States of America (the "50 States").

1.  Product:  Mrs.  Fields  agrees to provide  fully  baked and frozen  1.75 oz.
semi-sweet chocolate chip cookies (the "product") for use in serving first class
passengers  on United's  flights.  These  cookies will be of the same recipe and
overall product quality as the cookies sold in Mrs. Fields retail stores.

2.  Distribution:  United has designated Michael Lewis Company ("Michael Lewis")
under  United   contract  number  112246  to  provide   shipping,   warehousing,
distribution and inventory  management  services related to United's use of Mrs.
Fields cookies.  United has the right to change  distributors during the term of
this Agreement and United will provide  reasonable advance notice to Mrs. Fields
if such a change is desired.

3. Price and  Delivery:  Mrs.  Fields  will sell  cookies  to  Michael  Lewis on
United's  behalf at a price of $60.10 per case of 192  cookies.  Product will be
sold on an F.O.B.  factory basis,  currently Smith Food and Drug Company's plant
in Layton,  Utah.  Risk of loss  passes  upon  delivery  to Michael  Lewis which
currently takes place at such Layton,  Utah plant.  United will bear the cost of
shipping to Michael Lewis'  warehouses and the cost associated with warehousing,
distribution  and  inventory  management by Michael  Lewis.  The product will be
packed,  using generally  acceptable  industry standard  packaging  designed for
routine shipping of

ppm\mfi\mapcs2.ltr
October 1, 1992
<PAGE>

Mr. William E. Mapes
Mrs. Fields Development Corporation
October 1, 1992
Page 2


the type contemplated  herein, in such a manner so as to reasonably limit damage
to the product during shipping, warehousing and distribution.

4.  Ordering  and_Invoicing:  Orders for product will be placed by Michael Lewis
using their  standard  Purchase Order and will be confirmed and invoiced by Mrs.
Fields using its standard Order  Confirmation and Invoice (the "Invoice") in the
form attached  hereto as Exhibit A. Pursuant to Mrs.  Fields  pricing  policies,
invoices not paid within a 30 day period shall be subject to interest at 1 % per
month.  If any Invoice from Mrs. Fields to Michael Lewis remains unpaid after 90
days (and United has received  prior notice that such  Invoice  remained  unpaid
after 60 days from date of invoice) then United will: (a) cause Michael Lewis to
pay such Invoice with interest; (b) pay such Invoice, with interest,  itself, or
(c) deduct the amount due and owing,  including  interest,  by Michael  Lewis to
Mrs.  Fields from the next regular  payment made by United to Michael  lewis and
remit such funds to Mrs. Fields.

5. Term of  Agreement:  This  Agreement  will be effective for one year starting
September 1, 1992 and ending August 31, 1993. Either party may propose extending
this Agreement for a longer period at any time prior to the  termination of this
Agreement. Either party shall have the right to terminate this Agreement upon 30
days written notice to the other party.

6. Volumes: United agrees that in order to maintain the exclusivity set forth in
Paragraph 8 hereof, United must purchase a minimum of 100,000 cookies per month.
Except as  indicated  specifically  herein,  there  are no  minimum  or  maximum
purchases  or  inventory  requirements.  United will  notify Mrs.  Fields if any
significant increases or decreases in volumes are expected.

7. Inventory: Mrs. Fields will maintain reasonable inventory of product so as to
provide an adequate  supply of product to fill orders from Michael Lewis. In the
event of early  termination  of this  Agreement  pursuant to Paragraph 5 hereof,
United  will  assume  responsibility  for  reasonable  inventories  held by Mrs.
Fields, not to exceed 60 days usage at the minimum volume set forth in Paragraph
6 hereof,  and United may  continue to use product  for 60 days  following  such
termination in order to deplete inventories purchased by it.

8. Exclusive  Use:  During the term of this  Agreement,  but only so long as the
minimum volume set forth in Paragraph 6 hereof is maintained,  Mrs. Fields shall
not enter into an  agreement  with any other  scheduled  airline for use of, and
will not otherwise provide, Mrs. Fields branded cookies on any airlines' flights
within or between the 50 States. In addition, during the term of this Agreement,
United will not enter into an agreement  with any other  supplier of cookies for
distribution to first class customers on United flights within or between

ppm\mfi\mapes2.ltr
October 1, 1992
<PAGE>

Mr. William E. Mapes
Mrs. Fields Development Corporation
October 1, 1992
Page 3

the 50 states and will not  otherwise  provide any other  cookies to first class
passengers  on United  flights  within or  between  the 50 States  other than in
situations  where Mrs.  Fields  Cookies  are not  available  due to  shortage of
product (in which case  United  will  insure  that the source of the  substitute
cookies is clearly identified).

9.  Advertising and Promotion:  During the term of this Agreement United may use
the  Licensed  Names and  Marks set forth in  Exhibit  B,  attached  hereto  and
incorporated  herein,  (the "Licensed Names and Marks"),  in accordance with the
terms of this Agreement on all of its inflight menus on flights on which product
is served. In addition,  United shall take such steps as may be necessary within
the terms of this  Agreement  to inform all first class  passengers  on United's
flights  within or between the 50 States that the cookies  being  served to them
are Mrs.  Fields  products.  All  advertising  and promotion with respect to the
product shall be subject to Mrs. Fields approval of copy in a reasonably  timely
fashion.

10. Grant of License:  Mrs.  Fields hereby  grants to United,  and United hereby
accepts from Mrs. Fields, upon the terms and conditions hereinafter specified, a
license to employ the Licensed Names and Marks in connection with the service of
Mrs. Fields products to first class  passengers on flights within or between the
50 States.  The license  granted hereby shall be exclusive only as regards other
airline carriers on travel within or between the 50 states, and only for so long
as this Agreement remains in full force and effect.  Unless Mrs. Fields consents
in writing,  United shall use the Licensed Names and Marks only for the purposes
of and pursuant to this Agreement, only in a manner consistent with the scope of
the relevant  registration of Licensed Names and Marks, only for applications in
a manner  permitted  and  prescribed  herein,  and only with respect to product.
United  recognizes the value of the good will associated with the Licensed Names
and Marks and  acknowledges  that the Licensed  Names and Marks,  and all rights
therein and in the good will  pertaining  thereto,  belong  exclusively  to Mrs.
Fields.  United  shall  notify Mrs.  Fields in writing of any  infringements  or
imitations by others of the Licensed  Names and Marks which may come to United's
attention;  and United will assist Mrs.  Fields at Mrs. Fields cost and expense,
to the extent necessary,  in the procurement of any protection or to protect any
of Mrs.  Fields rights to the Licensed  Names and Marks.  United will so conduct
itself in serving  products so as to preserve  the business  integrity  and good
reputation of Mrs. Fields. For the protection of the consumer public and for the
further  protection of the goodwill and trade reputation of Mrs. Fields,  United
covenants that it will only prepare and serve the product in accordance with the
procedures designated by Mrs. Fields in writing.  United will not at any time or
in any manner  whatsoever  claim or take any advantage  from, or benefit of, any
state or federal  franchise law which may arise from or affect the terms of this
Agreement and United hereby  expressly  waives,  to the extent permitted by law,
all


ppm\mfi\mapes2.ltr
October 1, 1992
<PAGE>

Mr. William E. Mapes
Mrs. Fields Development Corporation
October 1, 1992
Page 4

benefit of, or cause of action under,  any such state or federal  franchise law.
Upon  termination  or  expiration  of this  Agreement,  United  shall  forthwith
discontinue  all use of the  Licensed  Names and Marks other than in  connection
with the use of inventory as provided in Paragraph 7.

11.     Indemnification:

                a. Mrs.  Fields will  indemnify  and hold harmless  United,  its
        officers,  employees,  and agents  (for  purposes  of this  Paragraph  9
        collectively  referred to as "United") for, from and against any and all
        liability,   claims,  suits,   judgments,   losses,  damages,  or  costs
        (including  reasonable attorneys fees and expenses) by third parties for
        injuries to or deaths of persons or loss of or damage to property  found
        to have been caused by (i) the  provision of any product by Mrs.  Fields
        under this Agreement,  or (ii) any negligence,  or willful misconduct of
        Mrs. Fields under this Agreement, all except to the extent caused by the
        negligence or willful misconduct of United.

                  b. United will  indemnify and hold harmless Mrs.  Fields,  its
        officers,  employees,  and agents  (for  purposes  of this  Paragraph  9
        collectively referred to as "Mrs. Fields") for, from and against any and
        all liability,  claims,  suits,  judgments,  losses,  damages,  or costs
        (including  reasonable attorneys fees and expenses) by third parties for
        injuries to or deaths of persons or loss of or damage to property  found
        to have been caused by (i) the provision of any equipment or services by
        United  under  this  Agreement,  or (ii)  any  failure  of  supervision,
        negligence,  or willful  misconduct of United under this Agreement,  all
        except to the extent caused by the  negligence or willful  misconduct of
        Mrs. Fields.

                  c. Defense of Suits: If a lawsuit or other legal proceeding is
        instituted by any third party arising out of the serving of Mrs.  Fields
        products  under this  Agreement  and any count of such legal  proceeding
        includes a claim that a Mrs.  Fields product was inedible,  unwholesome,
        or unfit for human consumption, then Mrs. Fields will assume the defense
        for both Mrs.  Fields and United and will  defend or settle  same in its
        discretion and at its sole cost and expense.  United  reserves the right
        to represent  itself,  at its expense,  during trial.  Liability for any
        judgments will be as provided above.

12.  Consequential  Damages:  NEITHER  PARTY WILL BE LIABLE FOR,  AND EACH PARTY
WAIVES AND  RELEASES  ANY CLAIMS  AGAINST  THE OTHER  PARTY  FOR,  ANY  SPECIAL,
INCIDENTAL,  OR  CONSEQUENTIAL  DAMAGES,  INCLUDING,  WITHOUT  LIMITATION,  LOST
REVENUES, LOST PROFIT, OR LOSS OF PROSPECTIVE



ppm\mfi\mapes2.ltr
October 1, 1992


<PAGE>



Mr. William E. Mapes
Mrs.  Fields Development Corporation.
October 1, 1992
Page 5

ECONOMIC ADVANTAGE, RESULTING FROM ANY PERFORMANCE OR FAILURE TO
PERFORM UNDER THIS AGREEMENT.

13. Force Majeure: Neither party will be responsible for delays in or suspension
of performance caused by acts of God or governmental authority, strikes or labor
disputes, fires, or other loss of manufacturing facilities,  breach by suppliers
of supply agreements, or other similar or dissimilar cause beyond the reasonable
control of that party.

14.     Binding Effect, Assignment:

                  a. The terms, covenants and conditions of this Agreement shall
        inure to the benefit of, and shall be binding upon,  the parties  hereto
        and their respective  successors and permitted assigns,  which permitted
        assigns  have been  agreed to in  writing,  duly  executed  by the other
        party.

                  b.  Notwithstanding  subparagraph  (a) above,  Mrs. Fields and
        United may each assign their rights and obligations under this Agreement
        to any subsidiary, parent company, or subsidiary of a parent company.

15.     Notices:

All notices provided by this Agreement shall be in writing and shall be given by
overnight courier, facsimile transmission, or by personal delivery, by one party
to the other,  addressed to such other party at the applicable address set forth
below,  or to such other  address as may be given for such purpose by such other
party by notice duly given  hereunder.  Notice shall be deemed properly given on
the date of delivery:

To United:                 United Airlines, Inc.
                           1200 East Algonquin Road
                            Elk Grove Village, Illinois 60007
                           Attention:      Bill Wallenbecker
                           FAX: (708) 952-5204



ppm\mfi\mapes2.ltr

October 1, 1992


<PAGE>



Mr. William E. Mapes
Mrs. Fields Development Corporation
October 1, 1992
Page 6



To Mrs. Fields:            Mrs. Fields Development Corporation
                           333 Main Street
                           Park City, Utah 84060
                           Attention: Corporate Secretary
                           FAX (801) 649-3639

16.    General Provisions:

        a.  Notwithstanding  anything to the  contrary  contained  herein,  Mrs.
Fields and United shall each have the right in a proper case to obtain temporary
restraining  orders and temporary or preliminary  injunctive relief from a court
of  competent  jurisdiction.  United  agrees  that  Mrs.  Fields  may have  such
temporary or preliminary injunctive relief without bond.

        b. The rights of Mrs. Fields and United  hereunder are cumulative and no
exercise  or  enforcement  by Mrs.  Fields  or  United  of any  right or  remedy
hereunder shall preclude the exercise or enforcement by Mrs. Fields or United of
any other right or remedy  hereunder to which Mrs.  Fields or United is entitled
by law to enforce.

        c. If Mrs.  Fields or United is required to enforce this  Agreement in a
judicial  proceeding or appeal thereof,  the party prevailing in such proceeding
shall  be  entitled  to  reimbursement  of its  costs  and  expenses,  including
reasonable  accounting and legal fees, whether incurred prior to, in preparation
for, or in  contemplation  of the filing of any written demand,  claim,  action,
hearing or proceeding to enforce the obligations of this Agreement.

        d. Except to the extent  governed by the United States  Trademark Act of
1946  (Lanham Act, 15 U.S.C.  ss.ss.  1051 et seq.) or other  federal law,  this
Agreement, and the relationship between United and Mrs.
Fields, shall be governed by the laws of the State of Utah.

        e. United and Mrs.  Fields  hereby  irrevocably  consent,  regarding any
legal  action,  suit or proceeding  arising out of or in any way connected  with
this  Agreement,   or  which  is  an  appeal  therefrom,  to  the  non-exclusive
jurisdiction  and venue of the Federal  District Court for the District of Utah.
Further,  United and Mrs.  Fields  irrevocably  consent to actual receipt of any
summons and/or legal process at their respective  addresses as set forth in this
Agreement (and as to United with a copy to

ppm\mft\mapes2.ltr
October 1, 1992
<PAGE>

Mr. William E. Mapes
Mrs. Fields Development Corporation
October 1, 1992
Page 7

Prentice-Hall) as constituting in every respect sufficient and effective service
of process  in any such  legal  action or  proceeding.  United  and Mrs.  Fields
further agree that final non-appealable  judgment in any such legal action, suit
or proceeding shall be conclusive and may be enforced in any other jurisdiction,
whether within or outside the United States of America,  by suit under judgment,
a certified or exemplified copy of which will be conclusive evidence of the fact
and the amount of the liability.

         f.  Each  party  irrevocably  waives  trial  by  jury  in  any  action,
proceeding  or  counterclaim,  whether  at law or in  equity,  brought by either
party.

          g. The headings of the paragraphs  hereof are for convenience only and
do not define, limit or construe the contents of such sections or paragraphs.

         h. All Exhibits hereto form part of this Agreement.

          i. This Agreement,  together with the Exhibits hereto,  supersedes all
prior oral or written representations, communications, or agreements between the
parties  regarding the subject matter of the Agreement  and,  together with such
Exhibits,  constitutes the entire  understanding  of the parties,  regarding the
subject matter of this Agreement. This Agreement may be modified or amended only
in writing duly executed by both parties.

17.  Counterparts:   This  Agreement  may  be  executed  simultaneously  in  two
counterparts,  each of which  shall be  deemed  an  original,  but both of which
together shall constitute one and the same agreement,  binding upon both parties
hereto, notwithstanding that both parties are not signatories to the original or
the same counterpart.



ppm\mft\mapes2.ltr
October 1, 1992


<PAGE>


Mr. William E. Mapes
Mrs. Fields Development Corporation
October 1, 1992
Page 8

Please  indicate  your  agreement to and  acceptance of this proposal by signing
both  copies of this letter in the space  indicated  and return one copy for our
files.


Very truly yours,

UNITED AIR LINES, INC.

/s/ James V. Sines
James V. Sines
Vice President of Purchasing



Agreed to and accepted this 2nd day of October, 1992.



MRS.  FIELDS DEVELOPMENT CORPORATION




By: /s/ William E. Mapes
         William E. Mapes

Title: Purchasing Manager











ppm\mfi\mapcs2.ltr
October 1, 1992


<PAGE>





                                    EXHIBIT B



LIST OF LICENSED TRADE NAMES, TRADEMARKS AND SERVICE MARKS



Mrs. Fields Cookies and Design
         Reg.  No. 1, 241, 619 and
         Reg.  No. 1, 256, 315



Mrs. Fields (Stylized)
         Reg.  No. 1, 299, 149



All attached hereto and incorporated herewith



                             LEASE AGREEMENT BETWEEN






                      2855 E. COTTONWOOD PARKWAY, L.C., as

                                    Landlord



                                       and





                     MRS. FIELDS= ORIGINAL COOKIES, INC., as

                                     Tenant







                            DATED January 18, 1998


<PAGE>



                                       ii

                                TABLE OF CONTENTS

Page

PART I   SUMMARY OF BASIC LEASE INFORMATION....................................1

A. PREMISES (Lease Provisions, Paragraph 2)....................................1
- ----------------------------------------
B. LEASE TERM (Lease Provisions, Paragraph 3)..................................1
- ------------------------------------------
C. BASE RENT (Lease Provisions, Paragraph 5) ..................................1
- ------------------------------------------
D. ADDITIONAL RENT (Lease Provisions, Paragraph 5.3............................2
- -------------------------------------------------
E. SECURITY DEPOSIT (Glossary of Defined Terms)....  ..........................2
- --------------------------------------------
F. PARKING CHARGE (Lease Provisions, Paragraph 5.5)............................2
- ------------------------------------------------
G. ADDRESSES FOR NOTICES (Lease Provisions, Paragraph 27.7)....................2
- --------------------------------------------------------
H. TENANT IMPROVEMENT ALLOWANCE AND SPACE PLAN
(Work Letter Agreement)........................................................2

PART II  LEASE PROVISIONS......................................................3

1. DEFINITIONS.................................................................3
- -----------
2. PREMISES....................................................................3
- --------
3. TERM........................................................................3
- ----
4. USE.........................................................................3
- ---
5. RENT........................................................................3
- ----
5.1 Base Rent............................................... ..................3
- ---------
5.2 No Other Adjustment of Base Rent...........................................3
- --------------------------------
5.3 Additional Rent............................................................3
- ---------------
5.4 Operating Expenses.........................................................5
- ------------------
5.5 Parking Charge.............................................................6
- --------------
5.6 Payment of Rent............................................................7
- ---------------
5.7 Delinquent Payments and Handling Charge....................................7
- ---------------------------------------
5.8 Left Blank Intentionally................................. .................7
- ------------------------
5.9 Holding Over...............................................................7
- ------------
6. CONSTRUCTION OF IMPROVEMENTS................................................8
- ----------------------------
6.1 General....................................................................8
- -------
6.2 Access by Tenant Prior to Commencement of Term.............................8
- ----------------------------------------------
6.3 Commencement Date; Adjustments to Commencement Date........................8
- ---------------------------------------------------
7. SERVICES TO BE FURNISHED BY LANDLORD........................................9
- ------------------------------------
7.1 General....................................................................9
- -------
7.2 Keys and/or Access Cards...................................................9
- ------------------------
7.3 Tenant Identity, Signs and Other Matters..................................10
- ----------------------------------------
7.4 Charges...................................................................10
- -------
7.5 Operating Hours...........................................................10
- ---------------
8. REPAIR AND MAINTENANCE.....................................................10
8.1 By Landlord...............................................................10
8.2 By Tenant.................................................................11
9. TAXES ON TENANT'S PROPERTY.................................................11
10. TRANSFER BY TENANT........................................................11
10.1 General..................................................................11
- -------
10.2 Conditions............................................... ...............11
- ----------
10.3 Liens....................................................................12
- -----
10.4 Assignments in Bankruptcy................................. ..............12
- -------------------------
11. ALTERATIONS...............................................................12
12. PROHIBITED USES.............................................  ............13
12.1 General...................................................... ...........13
- -------
12.2 Hazardous Materials......................................................13
- -------------------
12.3 Overstandard Tenant Use....................................... ..........13
- -----------------------
13. ACCESS BY LANDLORD........................................................14
14. CONDEMNATION..............................................................14
15. CASUALTY..................................................................14
15.1 General..................................................................14
- -------
15.2 Acts of Tenant...........................................................15
- --------------
16. SUBORDINATION, NON-DISTURBANCE AND ATTORNMENT.............................15
16.1 General..................................................................15
16.2 Attornment...............................................................15


<PAGE>


17. INSURANCE.................................................................15
17.1 General..................................................................15
17.2 Waiver of Subrogation....................................................16
18. TENANT'S INDEMNITY........................................................16
- ------------------
19. THIRD PARTIES; ACTS OF FORCE MAJEURE; EXCULPATION.........................17
- -------------------------------------------------
20. SECURITY INTEREST.........................................................17
- -----------------
21. CONTROL OF COMMON AREAS...................................................17
- -----------------------
22. RIGHT TO RELOCATE.........................................................17
- -----------------
23. QUIET ENJOYMENT...........................................................17
- ---------------
24. DEFAULT BY TENANT.........................................................17
- -----------------
24.1 Events of Default........................................................17
- -----------------
24.2 Remedies of Landlord.....................................................18
- --------------------
24.3 Payment by Tenant........................................................19
- -----------------
24.4 Reletting................................................................19
- ---------
24.5 Landlord's Right to Pay or Perform............................. .........19
- ----------------------------------
24.6 No Waiver; No Implied Surrender..........................................19
- -------------------------------
25. DEFAULTS BY LANDLORD......................................................20
26. RIGHT OF REENTRY..........................................................20
27. MISCELLANEOUS.............................................................20
27.1 Independent Obligations; No Offset.......................................20
- ----------------------------------
27.2 Time of Essence..........................................................20
- ---------------
27.3 Applicable Law...........................................................20
- --------------
27.4 Assignment by Landlord...................................................20
- ----------------------
27.5 Estoppel Certificates; Financial Statements..............................21
- -------------------------------------------
27.6 Signs, Building Name and Building Address................................21
- -----------------------------------------
27.7 Notices..................................................................21
- -------
27.8 Entire Agreement, Amendment and Binding Effect...........................21
- ----------------------------------------------
27.9 Severability.............................................................21
- ------------
27.10 Number and Gender, Captions and References..............................21
- ------------------------------------------
27.11 Attorneys' Fees.........................................................22
- ---------------
27.12 Brokers.................................................................22
- -------
27.13 Interest on Tenant's Obligations........................................22
- --------------------------------
27.14 Authority...............................................................22
- ---------
27.15 Recording...............................................................22
- ---------
27.16 Exhibits................................................................22
- --------
27.17 Multiple Counterparts...................................................22
- ---------------------
27.18 Survival of Indemnities.................................................22
- -----------------------
27.19 Miscellaneous...........................................................22
- -------------


EXHIBITS

Exhibit A:        Glossary of Defined Terms
Exhibit B:        Description of Premises
Exhibit C:        Building Rules and Regulations
Exhibit D:        Work Letter Agreement
Exhibit D1:       Pricing Agreement Letter
Exhibit D2:       Building Standard Tenant Improvements
Exhibit E:        Legal Description of Land
Exhibit F:        Lease Extension Addendum (if any)
Exhibit G:        Acknowledgment of Lease Commencement Date
Exhibit H:        Estoppel Certificate, Subordination, Non-Disturbance and
                  Attornment Agreement
Exhibit I:        Cleaning Specifications

Building Sign Addendum
Monument Sign Addendum


<PAGE>



                                 LEASE AGREEMENT


     THIS LEASE AGREEMENT (the AAgreement@) is entered into as of the ______ day
of January, 1998, between 2855 E. COTTONWOOD PARKWAY, L.C. as Landlord, and MRS.
FIELDS= ORIGINAL COOKIES, INC., as Tenant.

                                     PART I
                       SUMMARY OF BASIC LEASE INFORMATION

         Each reference in this Summary of Basic Lease  Information to the Lease
Provisions  contained in PART II shall be construed to incorporate all the terms
provided in said Lease Provisions,  and reference in the Lease Provisions to the
Summary  contained  in  this  PART I  shall  be  construed  to  incorporate  the
provisions of this Summary.  In the event of any conflict between the provisions
of this Summary and the provisions in the balance of the Lease, the latter shall
control. The basic terms of this Lease are as follows:

A.       PREMISES (Lease Provisions, Paragraph 2):

         1. Premises Location: (i) Suite 400, consisting of approximately 30,700
square feet of Rentable Area (28,124  usable square feet),  located on the third
floor and the  fourth  floor of the  Building  (as  outlined  on the floor  plan
attached  to this  Lease as Exhibit  B), the street  address of which is 2855 E.
Cottonwood  Parkway,  as constructed  on the Land which is further  described on
Exhibit E hereto.

         2. Number of Approximate  Square Feet of Rentable Area in the Building:
Approximately  One Hundred Four  Thousand  Nine Hundred  Seventy-Four  (104,974)
square feet.

B. LEASE TERM (Lease Provisions, Paragraph 3):

         1.       Duration: Ten (10) years.

         2. Lease  Commencement  Date (Lease  Provisions,  Paragraph  6.3):  The
earliest  to  occur  of the  following  events:  (a)  the  date  of  Substantial
Completion (as defined in the Work Letter  Agreement) of the Landlord=s Work, or
(b) the date on which Landlord would have substantially completed the Landlord=s
Work and tendered  possession  of the Premises to Tenant but for certain  delays
attributable  to Tenant as provided in  Paragraph  6.3, or (c) the date on which
Tenant  takes  possession  of the  Premises.  The  Lease  Commencement  Date  is
scheduled to be May 1, 1998.

         3. Lease  Expiration  Date  (Lease  Provisions,  Paragraph  3): The day
immediately  preceding the tenth (10th)  anniversary of the  Commencement  Date,
2008, at 5:00 p.m., unless earlier terminated as provided in this Lease.

C. BASE RENT (Lease Provisions, Paragraph 5) :

- ---------------- ---------------------------------------------- 

Total
Lease Year Monthly Base Rent Annual Base Rent
- ---------------- ---------------------------------------------- 
- ---------------- ---------------------------------------------- 

Year 1 $53,725.00 $644,700.00
- ---------------- ----------------------------------------------
- ---------------- ----------------------------------------------

Year 2 $55,004.17 $660,050.00
- ---------------- ---------------------------------------------- 
- ---------------- ---------------------------------------------- 

Year 3 $55,643.75 $667,725.00
- ---------------- ---------------------------------------------- 
- ---------------- ---------------------------------------------- 

Year 4 $56,283.33 $675,400.00
- ---------------- ---------------------------------------------- 
- ---------------- ---------------------------------------------- 

Year 5 $56,922.92 $683,075.00
- ---------------- ---------------------------------------------- 
- ---------------- ---------------------------------------------- 

Year 6 $57,562.50 $690,750.00
- ---------------- ---------------------------------------------- 
- ---------------- ---------------------------------------------- 

Year 7 $58,841.67 $706,100.00
- ---------------- ---------------------------------------------- 
- ---------------- ---------------------------------------------- 

Year 8 $59,481.25 $713,775.00
- ---------------- ---------------------------------------------- 
- ---------------- ---------------------------------------------- 

Year 9 $60,120.83 $721,450.00
- ---------------- ---------------------------------------------- 
- ---------------- ---------------------------------------------- 

Year 10 $61,400.00 $736,800.00
- ---------------- ---------------------------------------------- 





<PAGE>



                                                        23


D. ADDITIONAL RENT (Lease Provisions, Paragraph 5.3):

     1.  Base  Year  (Lease  Provisions,   Paragraph  5.3.1):  The  Fiscal  Year
commencing January 1 through December 31, 1998.

         2. Tenant=s Share (Lease Provisions,  Paragraph 5.3.1):  Tenant=s Share
for Tenant=s  payment of Operating  Expenses means twenty-six and 20/100 percent
(26.2%).

E. SECURITY DEPOSIT (Glossary of Defined Terms):

         Means Zero Dollars ($-0-).

F. PARKING CHARGE (Lease Provisions, Paragraph 5.5):

         Tenant shall  throughout the Term, lease from Landlord up to a total of
one hundred thirteen (113) automobile parking spaces, of which total Tenant will
have  twenty-eight  (28) assigned and covered  automobile  parking  spaces at an
initial cost of  Twenty-five  Dollars  ($25.00)  per month per space;  provided,
however,  that for the first five years of the initial Term of the Lease, twelve
(12) of the  assigned  and  covered  automobile  parking  spaces  shall be at no
charge.  The remainder of the  automobile  parking spaces leased by Tenant which
Tenant does not elect to have assigned and covered  shall be unassigned  parking
spaces at a cost of Zero  Dollars  ($-0-) per month per space for the first five
years of the initial Term of the Lease.

G. ADDRESSES FOR NOTICES (Lease Provisions, Paragraph 27.7):

         1.       Tenant=s Address:

                  (a)      Before Lease Commencement Date:

                           462 West Bearcat Drive
                           Salt Lake City, Utah 84115

                  (b)      After Lease Commencement Date:

                           2855 E. Cottonwood Parkway, Suite 400
                           Salt Lake City, Utah 84121

         2. Landlord=s Address:

                           2855 E. Cottonwood Parkway, L.C.
                           c/o John L. West
                           2855 E. Cottonwood Parkway, Suite 560
                           Salt Lake City, Utah 84121

         3. Address of Landlord=s Lender or Mortgagee:

                           U.S. Bank National Association
                           107 South Main Street
                           Salt Lake City, Utah 84111

H.       TENANT IMPROVEMENT ALLOWANCE AND SPACE PLAN (Work Letter Agreement):

     1. Space Plan Delivery  Date:  The initial Space Plan of Tenant=s  Premises
was delivered to
Landlord on or before October 23, 1997.

         2. Tenant Improvement  Allowance and Tenant Moving Allowance:  A Tenant
Improvement  Allowance,  as defined and limited on Exhibit AD@ attached  hereto,
shall be in the  maximum  amount  of SEVEN  HUNDRED  FIFTY-NINE  THOUSAND  THREE
HUNDRED  FORTY-EIGHT  DOLLARS  ($759,348.00)  for the design,  modification  and
construction of the Tenant Improvements. In addition, Tenant shall have a Tenant
Moving Allowance,  as defined and limited on Exhibit AD@ attached hereto, in the
maximum amount of ONE HUNDRED TWELVE  THOUSAND FOUR HUNDRED  NINETY-SIX  DOLLARS
($112,496.00).


<PAGE>


                                     PART II
                                LEASE PROVISIONS

     1. DEFINITIONS. The definitions of certain of the capitalized terms used in
this Lease are set
forth in the Glossary of Defined Terms attached as Exhibit A.

         2. PREMISES.  Subject to the provisions of this Lease,  Landlord hereby
leases to Tenant, and Tenant hereby leases from Landlord, the premises described
in the Summary of Basic Lease Information, Section AA@, as outlined on the floor
plan attached  hereto as Exhibit B (the  "Premises").  In  connection  with such
demise and subject to paragraph 21 herein,  Landlord hereby grants to Tenant the
nonexclusive right to use during the Term, all Common Areas designed for the use
of all tenants in the  Building,  in common with all tenants in the Building and
their invitees,  for the purposes for which the Common Areas are designed and in
accordance  with  all  Legal  Requirements.  Landlord,  however,  has  the  sole
discretion to determine the manner in which the Common Areas are  maintained and
operated, and the use of the Common Areas shall be subject to the Building Rules
and Regulations. Tenant acknowledges that Landlord has made no representation or
warranty  regarding the Building or Premises  except as  specifically  stated in
this Lease.  By occupying  the  Premises,  Tenant  accepts the Premises as being
suitable for Tenant's intended use of the Premises.

         3. TERM. The provisions of this Lease shall be effective only as of the
date this Lease is executed by both  Landlord  and Tenant.  The  duration of the
term of this Lease shall be for the period  stated in the Summary of Basic Lease
Information,  Section  AB,@  commencing  on the  Commencement  Date set forth in
paragraph 6.3 below,  and expiring at 5:00 p.m. on the day stated in Section AB@
of the Summary of Basic Lease Information, unless earlier terminated as provided
herein (the "Term").

         4. USE.  Tenant shall  occupy and use the  Premises  solely for lawful,
general  business office  purposes in strict  compliance with the Building Rules
and Regulations from time to time in effect.  Tenant shall, and Tenant agrees to
cause its agents,  servants,  employees,  invitees and  licensees to observe and
comply fully and  faithfully  with the Building Rules and  Regulations  attached
hereto  as  Exhibit  C,  and  incorporated  herein  by this  reference,  or such
modifications,  rules and regulations which may be hereafter adopted by Landlord
for the care, protection, cleanliness and operation of the Premises and Complex.
Tenant shall also comply with all Legal  Requirements and other  restrictions on
use of the Premises as provided in this Lease,  including,  without  limitation,
paragraph 12 hereof.

         ..       RENT

                  . In  consideration  of  Landlord's  leasing  the  Premises to
         Tenant, Tenant shall pay to Landlord the base rent (ABase Rent@) at the
         time(s) and in the manner stated in paragraph  5.6 below,  as stated in
         Section AC@ of the Summary of Basic Lease Information.

                  . The  stipulation  of Rentable  Area set forth in paragraph 2
         above  and  in  the  Summary  of  Basic  Lease  Information,  shall  be
         conclusive and binding on the parties.  Notwithstanding  the foregoing,
         the Base Rent set forth in  paragraph  5.1 above and in the  Summary of
         Basic Lease  Information  is a negotiated  amount and there shall be no
         adjustment  to the Base  Rent or  Additional  Rent  without  the  prior
         written  consent of  Landlord.  Tenant shall have no right to withhold,
         deduct or offset any amount of the monthly Base Rent,  Additional  Rent
         or any other  sum due  hereunder  even if the  actual  rentable  square
         footage  or  Rentable  Area of the  Premises  is less than set forth in
         paragraph 2 hereof.

                  . In addition to paying the Base Rent  specified  in paragraph
         5.1 above,  Tenant shall pay as additional  rent the Tenant=s Share (as
         defined in subparagraph  5.3.1(b) below) of the Operating  Expenses (as
         defined in  subparagraph  5.4 below) for each Fiscal  Year,  or portion
         thereof,  that  are in  excess  of the  amount  of  Operating  Expenses
         applicable  to the  Base  Year (as  defined  in  subparagraph  5.3.1(a)
         below).  Said additional rent,  together with other amounts of any kind
         (other than Base Rent) payable by Tenant to Landlord under the terms of
         this  Lease,  shall  be  collectively  referred  to in  this  Lease  as
         AAdditional  Rent.@  All  amounts  due  under  this  paragraph  5.3  as
         Additional  Rent  are  payable  for the  same  periods  and in the same
         manner,  time and place as the Base Rent as provided in  paragraph  5.6
         below.  Without  limitation on any other  obligation of Tenant that may
         survive the expiration of the Lease Term,  Tenant=s  obligations to pay
         the  Additional  Rent provided for in this  paragraph 5.3 shall survive
         the expiration of the Lease Term.


<PAGE>


               5.3.1Additional Rent Definitions. The following definitions apply
                    to this paragraph 5.3:

                           (a) Base Year.  ABase  Year@  means the  Fiscal  Year
                  commencing January 1 through December 31 of the year stated in
                  Section AD@ of the Summary of Basic  Lease  Information  (with
                  Operating  Expenses  for  1997  being  annualized);  provided,
                  however,  that real property  taxes levied on the Building and
                  Parking Facility included in the Operating Expenses applicable
                  to the Base Year shall be determined as set forth in paragraph
                  5.3.2(a) below.

                           (b)  Tenant=s  Share.  ATenant=s  Share@ for Tenant=s
                  payment of Operating  Expenses means the percentage  stated in
                  Section AD@ of the Summary of Basic Lease Information.  If the
                  Premises  or the  Building  is  expanded  or reduced  with the
                  written  consent of  Landlord,  the  Tenant=s  Share  shall be
                  adjusted by written notice from Landlord to Tenant.

                  5.3.2  Calculation  and Payment of Additional  Rent.  Tenant=s
         Share of Operating  Expenses for any Fiscal Year,  or portion  thereof,
         shall be calculated and paid as follows:

                           (a)  Calculation  of  Excess.  If  Tenant=s  Share of
                  Operating  Expenses for any Fiscal Year,  commencing  with the
                  Fiscal  Year  immediately  following  the Base  Year,  exceeds
                  Tenant=s Share of the amount of Operating Expenses  applicable
                  to the Base Year (with  Operating  Expenses  for the Base Year
                  1997 being annualized), Tenant shall pay as Additional Rent to
                  Landlord an amount equal to that excess (the  AExcess@) in the
                  manner  stated  in  subparagraphs   5.3.2(b)  and  (c)  below.
                  Notwithstanding the foregoing,  the Landlord acknowledges that
                  the  Building and Parking  Facility may not be fully  assessed
                  for  property  taxes  levied  during the Base Year  because of
                  incomplete   construction.    Therefore,   for   purposes   of
                  calculating  the  Additional  Rent,  the Landlord will make an
                  adjustment to the property  taxes  applicable to the Base Year
                  at the  time the  Building  and  Parking  Facility  are  fully
                  assessed.  It is  anticipated  that the  Building  and Parking
                  Facility  will be fully  assessed  in 1998,  at which time the
                  Landlord will make the adjustment as described herein.

                           (b)  Statement  of Estimated  Operating  Expenses and
                  Payment  by  Tenant.  On or before  the last day of the Fiscal
                  Year in which the Lease  Commencement Date occurs and for each
                  Fiscal Year thereafter,  Landlord shall endeavor to deliver to
                  Tenant an estimate  statement  (the  AEstimate  Statement@) of
                  Additional Rent to be due by Tenant for the forthcoming Fiscal
                  Year.  Thereafter,   unless  Landlord  delivers  to  Tenant  a
                  revision  of  the  Estimate  Statement,  Tenant  shall  pay to
                  Landlord  monthly,  coincident  with Tenant=s  payment of Base
                  Rent,  an amount equal to the  estimated  Additional  Rent set
                  forth on the Estimate  Statement  for such Fiscal Year divided
                  by twelve  (12)  months.  From time to time  during any Fiscal
                  Year,  Landlord may estimate and  re-estimate  the  Additional
                  Rent to be due by Tenant for that  Fiscal  Year and  deliver a
                  copy of the revised Estimate Statement to Tenant.  Thereafter,
                  the monthly  installments of Additional Rent payable by Tenant
                  shall be appropriately adjusted in accordance with the revised
                  Estimate  Statement  so that,  by the end of any Fiscal  Year,
                  Tenant shall have paid all of the Additional Rent as estimated
                  by  Landlord  on the revised  Estimate  Statement.  Landlord=s
                  failure to furnish the Estimate  Statement for any Fiscal Year
                  in a timely manner shall not preclude  Landlord from enforcing
                  its rights to collect any Additional Rent.

                           (c)  Statement  of  Actual  Operating   Expenses  and
                  Payment by Tenant.  Landlord  shall endeavor to give to Tenant
                  within eight (8) months  following the end of each Fiscal Year
                  a statement  (the  AStatement of Actual  Operating  Expenses@)
                  stating the  Operating  Expenses  incurred or accrued for that
                  preceding  Fiscal Year and indicating  the amount,  if any, of
                  any Excess  due to  Landlord  or  overpayment  by  Tenant.  On
                  receipt of the Statement of Actual Operating Expenses for each
                  Fiscal Year for which an Excess exists, Tenant shall pay, with
                  its next  installment of Base Rent due, the full amount of the
                  Excess,  less the  estimated  amounts (if any) paid during the
                  Fiscal Year  pursuant to an Estimate  Statement (as defined in
                  subparagraph  5.3.2(b)  above).  In  the  event  there  is  an
                  overpayment  of  Additional  Rent set forth on a Statement  of
                  Actual  Operating  Expenses for any Fiscal Year, the amount of
                  overpayment  shall be credited  against payments of Additional
                  Rent as they  become  due.  Landlord=s  failure to furnish the
                  Statement of Actual Operating  Expenses for any Fiscal Year in
                  a timely  manner shall not prejudice  Landlord from  enforcing
                  its rights  hereunder.  Even if the Lease Term is expired  and
                  Tenant has  vacated  the  Premises,  if an Excess  exists when
                  final determination is made of Tenant=s Share of the Operating
                  Expenses  for the Fiscal  Year in which the Lease  terminates,
                  Tenant shall immediately pay to Landlord the amount calculated
                  under this subparagraph  (c).  Provisions of this subparagraph
                  (c) shall survive the expiration or earlier termination of the
                  Lease Term.

                   shall  mean all costs and  expenses  which  Landlord  pays or
         accrues  by  virtue  of  the  ownership,   use,  management,   leasing,
         maintenance, service, operation, insurance or condition of the Land and
         all improvements thereon,  including,  without limitation, the Building
         and  Parking  Facility,  during a  particular  Fiscal  Year or  portion
         thereof as determined by Landlord or its accountant in accordance  with
         generally accepted accounting principles.

                  5.4.1 Examples.  "Operating Expenses" shall include, but shall
         not be limited  to, the  following  to the  extent  they  relate to the
         Complex  or are  chargeable  to the  Complex  in  connection  with  the
         operation and maintenance of the Cottonwood corporate Center generally:

                    (a)  all Impositions and other governmental charges;

                           (b)  all  insurance  premiums  charged  for  policies
                  obtained by Landlord, which may include without limitation, at
                  Landlord's election, (i) fire and extended coverage insurance,
                  including  earthquake,   windstorm,   hail,  explosion,  riot,
                  strike,   civil   commotion,   aircraft,   vehicle  and  smoke
                  insurance,   (ii)  public   liability   and  property   damage
                  insurance,    (iii)   elevator   insurance,    (iv)   workers'
                  compensation  insurance  for the  employees  covered by clause
                  (h), (v) boiler, machinery, sprinkler, water damage, and legal
                  liability  insurance,  (vi) rental loss  insurance,  and (vii)
                  such other insurance as Landlord may elect to obtain;

                    (c)  all  deductible  amounts  incurred  in any Fiscal  Year
                         relating to an insurable loss;

                           (d) all maintenance, repair, replacement, restoration
                  and painting costs, including, without limitation, the cost of
                  operating,  managing,  maintaining and repairing the following
                  systems: utility,  mechanical,  sanitary,  drainage, escalator
                  and elevator;

                           (e)  all   janitorial,   snow   removal,   custodial,
                  cleaning, washing, landscaping,  landscape maintenance, access
                  systems,  trash removal,  pest control costs and environmental
                  compliance costs;

                           (f)      all security costs;

                           (g) all electrical,  energy monitoring,  water, water
                  treatment,   gas,  sewer,  telephone  and  other  utility  and
                  utility-related charges;

                           (h) all wages,  salaries,  salary  burdens,  employee
                  benefits, payroll taxes, Social Security and insurance for all
                  persons  engaged by  Landlord or an  Affiliate  of Landlord in
                  connection with the Complex;

                    (i)  all costs of leasing  or  purchasing  supplies,  tools,
                         equipment and materials;

                    (j)  all fees and  assessments of the  Cottonwood  Corporate
                         Center park applicable to the Complex;

                    (k)  The  cost  of  licenses,   certificates,   permits  and
                         inspections;

                    (l)  The cost of contesting the validity or applicability of
                         any governmental
                  enactments that may affect the Operating Expenses;

                           (m)  The  costs  incurred  in  connection   with  the
                  implementation  and  operation  of  a  transportation   system
                  management program or similar program;

                           (n) The cost of Parking Facility maintenance,  repair
                  and restoration,  including, without limitation,  resurfacing,
                  repainting, restriping and cleaning;

                           (o)  all  fees  and  other  charges  paid  under  all
                  maintenance and service agreements,  including but not limited
                  to window cleaning, elevator and HVAC maintenance;

                           (p) All fees, charges, management fees (or amounts in
                  lieu of such fees), consulting fees, legal fees and accounting
                  fees of all persons  engaged by  Landlord,  together  with all
                  other associated costs or other charges reasonably incurred by
                  Landlord  in  connection  with the  management  office and the
                  operation, management, maintenance and repair of the Complex;

                           (q) all  costs  of  monitoring  services,  including,
                  without limitation,  any monitoring or control devices used by
                  Landlord in regulating the Parking Facility;

                           (r) amortization of the cost of acquiring,  financing
                  and installing  capital items which are intended to reduce (or
                  avoid  increases in) operating  expenses or which are required
                  by a  governmental  authority.  Such costs shall be  amortized
                  over  the  reasonable  life of the  items in  accordance  with
                  generally accepted accounting  principles,  but not beyond the
                  reasonable life of the Building; and

                           (s) any other costs or expenses  reasonably  incurred
                  by  Landlord   under  this  Lease  which  are  not   otherwise
                  reimbursed directly by Tenants.

                    5.4.2Adjustments.  Operating  Expenses  shall be adjusted as
                         follows:

                           (a)  Exclusions.   "Operating   Expenses"  shall  not
                  include (i)  expenditures  classified as capital  expenditures
                  for federal income tax purposes  except as set forth in clause
                  5.4.1(r),  (ii)  costs  for  which  Landlord  is  entitled  to
                  specific  reimbursement by Tenant,  by any other tenant of the
                  Building  or  by  any  other  third  party,  (iii)  allowances
                  specified in the Work Letter for expenses incurred by Landlord
                  for  improvements to the Premises,  (iv) leasing  commissions,
                  and all noncash expenses (including depreciation),  except for
                  the amortized costs specified in clause 5.4.1(r),  (v) land or
                  ground  rent,  if   applicable,   (vi)  debt  service  on  any
                  indebtedness  secured by the Complex  (except  debt service on
                  indebtedness  to  purchase  or  pay  for  items  specified  as
                  permissible "Operating Expenses"), and (v) amounts expended by
                  Landlord  in  connection  with its  efforts  to obtain EDA tax
                  increment financing.

                           (b)  Gross-Up  Adjustments.  If the  occupancy of the
                  Building  during any part of any Fiscal  Year  (including  the
                  Base Year) is less than  ninety-five  percent (95%),  Landlord
                  shall make an appropriate adjustment of the Operating Expenses
                  for that Fiscal Year,  as  reasonably  determined  by Landlord
                  using sound accounting and management principles, to determine
                  the amount of Operating Expenses that would have been incurred
                  had the Building been ninety-five percent (95%) occupied. This
                  amount  shall  be  considered  to  have  been  the  amount  of
                  Operating Expenses for that Fiscal Year.

                  5.4.3  Landlord=s  Books and Records.  If Tenant  disputes the
         amount of the  Additional  Rent due  hereunder,  Tenant may  designate,
         within  sixty  (60)  days  after  receipt  of the  Statement  of Actual
         Operating  Expenses,  an  independent  public  certified  accountant or
         qualified third-party management company to inspect Landlord=s records.
         Tenant is not entitled to request that inspection,  however,  if Tenant
         is then in default under this Lease. The accountant must be a member of
         a nationally recognized accounting firm and must not charge a fee based
         on the amount of  Additional  Rent that the  accountant is able to save
         Tenant  by  the  inspection.   Any  inspection  must  be  conducted  in
         Landlord=s  offices at a  reasonable  time or times.  If, after such an
         inspection,  Tenant still disputes the Additional Rent, a certification
         of the proper  amount  shall be made,  at  Tenant=s  sole  expense,  by
         Landlord=s independent certified public accountant.  That certification
         shall be final and conclusive.

                  . Tenant shall  throughout  the Term,  lease from Landlord the
         number of unassigned and assigned  automobile  parking spaces,  at such
         prices per  month,  as stated in  Section  AF@ of the  Summary of Basic
         Lease  Information.  Such monthly  parking  charges shall be considered
         Additional  Rent and shall be due and payable without notice or demand,
         on or before the first day of each calendar month.  Landlord shall have
         the right  from time to time  during  the Lease  Term and  during  each
         Extension Renewal Term (if applicable), to increase the monthly parking
         charges for assigned parking spaces to the then prevailing market rate.
         From time to time after five (5) years from the Commencement  Date, the
         Landlord  shall also have the right to  increase  the  monthly  parking
         charges for unassigned  parking  spaces to the prevailing  market rate.
         Notwithstanding  the foregoing,  the monthly parking charges for either
         assigned  parking  spaces or unassigned  parking spaces shall not be in
         excess of the parking  charges for such items imposed or collected from
         any other tenant in the Building. Landlord shall also have the right to
         establish  such  reasonable  rules  and  regulations  as may be  deemed
         desirable,  at  Landlord=s  reasonable  discretion,  for the proper and
         efficient  operation and  maintenance  of said Parking  Facility.  Such
         rules and regulations may include,  without limitation,  (i) subject to
         the  provisions  of this  paragraph  5.5 above,  the  establishment  of
         charges for parking therein,  and (ii) the use of parking gates, cards,
         permits and other  control  devices to regulate  the use of the parking
         areas.  The  rights of Tenant  and its  employees,  customers,  service
         suppliers and invitees to use the Parking Facility shall, to the extent
         such rules and regulations are not inconsistent with the other terms of
         this  Lease,  at all  times  be  subject  to (a)  Landlord=s  right  to
         establish rules and  regulations  applicable to such use and to exclude
         any  person  therefrom  who is not  authorized  to use the  same or who
         violates  such rules and  regulations;  (b) the rights of Landlord  and
         other  tenants in the  Building to use the same in common with  Tenant;
         (c) other than with respect to Tenant=s  assigned  parking spaces,  the
         availability  of  parking  spaces  in said  Parking  Facility;  and (d)
         Landlord=s  right to change the  configuration of the parking areas and
         any  unassigned  parking  spaces as shall be  determined  at Landlord=s
         reasonable  discretion.  Tenant  agrees to limit its use of the Parking
         Facility  to the number and type of parking  spaces  specified  in this
         paragraph  above.  Notwithstanding  the  foregoing,  nothing  contained
         herein shall be deemed to impose  liability  upon Landlord for personal
         injury  or theft,  for  damage  to any  motor  vehicle,  or for loss of
         property from within any motor vehicle,  which is suffered by Tenant or
         any of its employees, customers, service suppliers or other invitees in
         connection with their use of the Parking Facility.  Tenant  understands
         and agrees that, while the Parking Facility will be open to Tenant on a
         24-hour basis, other than spaces that are assigned for Tenant and other
         tenants,  all  parking  spaces  in the  parking  area may be  leased to
         members of the general  public  between the hours of 6:30 p.m.  through
         7:00 a.m. Monday through Saturday morning, after 1:30 p.m. on Saturday,
         and all day on Sunday.

                  . Except as otherwise  expressly  provided in this Lease,  all
         Base  Rent  and  Additional  Rent  shall  be  due  in  advance  monthly
         installments  on the first day of each calendar  month during the Term.
         Rent shall be paid to Landlord at its address  recited in Section 27.7,
         or to such other  person or at such other  address as Landlord may from
         time to time designate in writing.  Rent shall be paid without  notice,
         demand,  abatement,  deduction  or offset in legal tender of the United
         States of America.  The Base Rent for the first full calendar  month of
         the Lease Term shall be paid upon execution by Tenant of this Lease. In
         addition,  if the Term commences or ends on other than the first or the
         last day of a calendar month, the Base Rent for the partial month shall
         be prorated  on the basis of the number of days  during the  applicable
         month and paid on or before the Lease  Commencement  Date. If the Lease
         Term  commences  or ends on other  than the  first or the last day of a
         Fiscal Year, the Additional Rent for the partial Fiscal Year calculated
         as  provided in  paragraph  5.3 above shall be prorated on the basis of
         the number of days during the  applicable  Fiscal  Year.  All  payments
         received by Landlord from Tenant shall be applied to the oldest payment
         obligation owed by Tenant to Landlord. No designation by Tenant, either
         in a separate or on a check or money order, shall modify this clause or
         have any force or effect.

                  . All Rent and other  payments  required  of Tenant  hereunder
         shall bear  interest  from the date due until the date paid at the rate
         of interest specified in Section 27.13. In addition,  if any Base Rent,
         Additional Rent or other payments  required of Tenant hereunder are not
         received  by  Landlord  when due or  within  five (5) days  thereafter,
         Tenant  shall pay to Landlord a late charge of five percent (5%) of the
         delinquent   payment   to   reimburse   Landlord   for  its  costs  and
         inconvenience  incurred as a consequence of Tenant=s delinquency (other
         than interest, attorneys= fees and costs). Tenant shall pay this amount
         for each  calendar  month in  which  all or any part of any  delinquent
         payment remains  delinquent  after its due date. The parties agree that
         this late charge represents a reasonable  estimate of the expenses that
         Landlord will incur because of any late payment  (other than  interest,
         attorneys=  fees and costs).  Landlord=s  acceptance of any late charge
         shall not  constitute a waiver of Tenant=s  default with respect to the
         overdue  amount or prevent  Landlord from  exercising any of the rights
         and remedies  available to Landlord under this Lease.  Tenant shall pay
         the late  charge  as  Additional  Rent  with the  next  installment  of
         Additional  Rent.  In no event,  however,  shall the charges  permitted
         under this Section 5.7 or  elsewhere  in this Lease,  to the extent the
         same are considered to be interest  under  applicable  law,  exceed the
         maximum rate of interest allowable under applicable law. If any noncash
         payment made by Tenant is not paid by the bank or other  institution on
         which it is drawn,  Landlord shall have the right,  exercised by notice
         to Tenant, to require that Tenant make all future payments by certified
         funds or cashier=s check.

                  . 8      Left Blank Intentionally

                  .  Any  holding  over  by  Tenant  in  the  possession  of the
         Premises,  or any portion  thereof,  after the  expiration of the Term,
         with or without the consent of Landlord,  shall  require  Tenant to pay
         one hundred fifty percent (150%) of the Base Rent and  Additional  Rent
         herein  specified for the last month of the Term (prorated on a monthly
         basis),  unless  Landlord shall specify a lesser amount for Rent in its
         sole  discretion.  If Tenant holds over with Landlord=s  consent,  such
         occupancy  shall be deemed a  month-to-month  tenancy and such  tenancy
         shall otherwise be on the terms and conditions herein specified in this
         Lease as far as applicable. Notwithstanding the foregoing provisions or
         the  acceptance by Landlord of any payment by Tenant,  any holding over
         without  Landlord=s  consent  shall  constitute a default by Tenant and
         shall entitle  Landlord to pursue all remedies  provided in this Lease,
         or  otherwise,  and  Tenant  shall be liable  for any and all direct or
         consequential  damages or losses of Landlord  resulting  from  Tenant=s
         holding over without Landlord=s consent.

         ..       CONSTRUCTION OF IMPROVEMENTS

                  .  Subject  to events of Force  Majeure,  Landlord  and Tenant
         agree that Landlord  shall  construct,  install,  furnish,  perform and
         supply  the  Tenant   Improvements  in  accordance  with  the  parties=
         respective  payment  and other  obligations  as  specified  in the Work
         Letter Agreement (AWork Letter Agreement@) attached hereto as Exhibit D
         and  incorporated  herein by this  reference.  The Tenant  Improvements
         shall meet or exceed  the  Building  Standard  Tenant  Improvements  as
         specified in the Work Letter Agreement

                  . Provided  that Tenant  obtains and  delivers to Landlord the
         certificates  or  policies  of  insurance  called for in Section  17.1,
         Landlord, in its sole discretion,  may permit Tenant and its employees,
         agents,  contractors  and  suppliers to enter the  Premises  before the
         Lease  Commencement  Date (and such entry  alone  shall not  constitute
         Tenant's  taking  possession of the Premises for the purpose of Section
         6.3(c)  below),  to perform  certain  work on the Premises on behalf of
         Tenant not  contrary to the  provisions  of the Work Letter  Agreement.
         Tenant and each other  person or firm who or which  enters the Premises
         before  the  Commencement  Date  shall  conduct  itself  so as  to  not
         interfere  with Landlord or other  occupants of the Building.  Landlord
         may  withdraw  any  permission  granted  under  this  Section  6.2 upon
         twenty-four  (24)  hours'  notice to Tenant  if  Landlord,  in its sole
         discretion,  determines that any such  interference  has been or may be
         caused.  Any prior  entry shall be under all of the terms of this Lease
         (other than the obligation to pay Base Rent and Additional Rent) and at
         Tenant's  sole risk.  Tenant  hereby  releases  and agrees to indemnify
         Landlord   and   Landlord=s   contractors,    agents,   employees   and
         representatives  from and against any and all personal injury, death or
         property damage (including damage to any personal property which Tenant
         may bring into,  or any work which Tenant may perform in, the Premises)
         which may occur in or about the  Complex in  connection  with or as the
         result of said entry by Tenant or its  employees,  agents,  contractors
         and suppliers.

                  . For purposes of this Lease,  the  "Commencement  Date" shall
         mean  the  earliest  to  occur  of the  following  events  (the  ALease
         Commencement  Events@):  (a) the date of Substantial  Completion of the
         Landlord=s  Work,  or  (b)  the  date  on  which  Landlord  would  have
         substantially  completed the Landlord's Work and tendered possession of
         the  Premises  to Tenant  but for (i) the delay or failure of Tenant to
         furnish  information,  approvals or other matters  required in the Work
         Letter  Agreement,  (ii) Tenant's request for changes in the Space Plan
         (as defined in the Work Letter Agreement) from Building Standard Tenant
         Improvements,  or (iii) any other action or inaction of Tenant,  or any
         person or firm employed or retained by Tenant, or (c) the date on which
         Tenant takes possession of the Premises. The Lease Commencement Date is
         scheduled  to be as stated in Section AB@ of the Summary of Basic Lease
         Information.  Upon the occurrence of the Commencement Date, the parties
         will  execute  and  deliver  a  certificate  in the form of  Exhibit  G
         attached hereto stating and acknowledging the Commencement  Date. If by
         the scheduled  Commencement  Date specified in this paragraph  there is
         not Substantial  Completion of the Tenant  Improvements for any reason,
         and  such  failure  to  substantially  complete  renders  the  Premises
         untenantable for their intended purpose,  all as reasonably  determined
         by Landlord, or Landlord is unable to tender possession of the Premises
         to  Tenant,  then the  Landlord  may  elect (in  addition  to all other
         remedies available to Landlord) to postpone the Commencement Date until
         the  earliest  to  occur  of  the  Lease  Commencement   Events.   Such
         postponement  shall extend the  scheduled  expiration of the Term for a
         number of days equal to the postponement. Whether or not Landlord makes
         such an election and notwithstanding any provision in this Lease or any
         exhibit to the contrary,  the potential  postponement of the payment of
         Base Rent and  Additional  Rent shall be  Tenant's  sole and  exclusive
         remedy for  Landlord's  delay in completing  the  Landlord=s  Work, the
         Tenant Improvements or tendering  possession of the Premises to Tenant.
         The Landlord shall not be subject to any liability,  including, without
         limitation, lost profits or incidental or consequential damages for any
         delay or inability to deliver possession of the Premises to the Tenant.
         Such a delay or failure  shall not affect the validity of this Lease or
         the obligations of the Tenant hereunder, other than the postponement of
         the Lease Term.

         ..       SERVICES TO BE FURNISHED BY LANDLORD

                  .  Subject  to  applicable  Legal  Requirements,  governmental
         standards  for energy  conservation,  and Tenant's  performance  of its
         obligations  hereunder,  Landlord shall use all  reasonable  efforts to
         furnish the following services:

                           (a) HVAC to the Premises  during  Building  Operating
                  Hours,  at  such  temperatures  and  in  such  amounts  as are
                  considered  by  Landlord  to be suitable  and  standard  [thus
                  excluding  air  conditioning  or heating for  electronic  data
                  processing  or  other  specialized  equipment  or  specialized
                  (nonstandard) Tenant requirements];

                    (b)  hot and cold water at those points of supply  common to
                         all floors for lavatory and drinking purposes only;

                           (c) janitorial  service in and about the Building and
                  the  Premises  to  be  accomplished  in  accordance  with  the
                  Cleaning  Specifications  attached  as Exhibit  AI@ hereto and
                  periodic  window  washing,   anticipated  to  be  accomplished
                  approximately  every 3 or 4 months  for  outside  windows  and
                  every 2 or 3 months for inside windows;

                    (d)  elevator  service,  if necessary,  to provide access to
                         and egress from the Premises;

                           (e) electric current during Building  Operating Hours
                  for  normal  office   machines  and  other   machines  of  low
                  electrical  consumption  (which shall exclude electric current
                  for electronic data processing  equipment,  lighting in excess
                  of  Building  Standard,   or  any  other  item  of  electrical
                  equipment  which singly  consumes  more than 0.5 kilowatts per
                  hour at rated  capacity or  requires a voltage  other than 120
                  volts single phase); and

                           (f)  replacement  of  fluorescent  lamps in  Building
                  Standard   light   fixtures   installed  by  Landlord  and  of
                  incandescent  bulbs or  fluorescent  lamps in all public  rest
                  rooms, stairwells and other Common Areas in the Building.

                  If any of the  services  described  above or elsewhere in this
         Lease are  interrupted,  Landlord  shall use  reasonable  diligence  to
         promptly  restore  the same.  However,  neither  the  interruption  nor
         cessation  of such  services,  nor the  failure of  Landlord to restore
         same,  shall render  Landlord liable for damages to person or property,
         or be construed as an eviction of Tenant,  or work an abatement of Rent
         or  relieve  Tenant  from  fulfilling  any  of  its  other  obligations
         hereunder.

                  If not  previously  installed,  Landlord may cause an electric
         and/or water  meter(s) to be installed in the Premises of the Tenant in
         order to measure the amount of  electricity  and/or water  consumed for
         any such use, and the cost of such  meter(s)  shall be paid promptly by
         Tenant.

                  Certain  security  measures (both by electronic  equipment and
         personnel) may be provided by Landlord in connection with the Building.
         However,  Tenant hereby acknowledges that any such security is intended
         to be  solely  for the  benefit  of the  Landlord  and  protecting  its
         property,  and while  certain  incidental  benefits  may  accrue to the
         Tenant  therefrom,  any  such  security  is  not  for  the  purpose  of
         protecting  either  the  property  of  Tenant  or  the  safety  of  its
         employees, agents or invitees. By providing any such security, Landlord
         assumes no  obligation  to Tenant and shall have no  liability  arising
         therefrom.

                  . Landlord shall furnish Tenant, at Landlord's  expense,  with
         two keys and access  cards,  and at  Tenant's  expense in the amount of
         Landlord=s cost for such additional keys and access cards as Tenant may
         request,  to unlock or allow access to the  Building and each  corridor
         door entering the Premises.  Tenant shall not install,  or permit to be
         installed, any additional lock (except for the check stock room) on any
         door  into or in the  Premises  or make,  or  permit  to be  made,  any
         duplicates of keys or access cards to the Premises  without  Landlord=s
         prior consent. Landlord shall be entitled at all times to possession of
         a duplicate  of all keys and access  cards to all doors to or inside of
         the Premises. All keys and access cards referred to in this Section 7.2
         shall  remain the  property of the  Landlord.  Upon the  expiration  or
         termination  of the  Term,  Tenant  shall  surrender  all such keys and
         access cards to Landlord and shall deliver to Landlord the  combination
         to all locks on all safes, cabinets and vaults which will remain in the
         Premises. Landlord shall be entitled to install, operate and maintain a
         card reader and after-hours  access card system,  security  systems and
         other  control  devices in or about the Premises and the Complex  which
         regulate entry into the Building (or portions thereof) and monitor,  by
         closed circuit television or otherwise, all persons leaving or entering
         the Complex, the Building and the Premises.

                  . Landlord shall disburse a portion of the Tenant  Improvement
         Allowance,  as defined in the Work Letter Agreement attached as Exhibit
         D, to provide and install,  in Building Standard  graphics,  letters or
         numerals  identifying  Tenant's  name  and  suite  number  adjacent  to
         Tenant=s entry door at one location per floor of the Building  occupied
         by Tenant. Tenant=s name, as set forth on the first page of this Lease,
         or as otherwise  provided by Tenant in writing  upon  execution of this
         Lease,  shall also be placed in the Building  Directory  located on the
         main level of the Building. Any subsequent  modification to the listing
         of Tenant=s name in the Building  Directory  shall be at Tenant=s cost.
         Without  Landlord's  prior written consent,  no other signs,  numerals,
         letters,  graphics, symbols or marks identifying Tenant shall be placed
         on the  exterior,  or in the  interior  if they  are  visible  from the
         exterior, of the Premises.

                  Tenant  shall not place or suffer to be placed on any exterior
         door, wall or window of the Premises,  on any part of the inside of the
         Premises which is visible from outside of the Premises, or elsewhere on
         the Complex, any sign,  decoration,  notice, logo, picture,  lettering,
         attachment,  advertising  matter or other  thing of any  kind,  without
         first obtaining Landlord's prior written approval,  which Landlord may,
         in its discretion,  grant or withhold.  Landlord may, at Tenant's cost,
         and without  notice or  liability  to Tenant,  enter the  Premises  and
         remove any item  erected in  violation  of this  Section.  Landlord may
         establish rules and regulations  governing the size, type and design of
         all such items and Tenant shall abide by such rules and regulations.

                  .  Tenant  shall  pay  to  Landlord  monthly  as  billed,   as
         Additional  Rent,  such  charges  as may be  separately  metered  or as
         Landlord  may compute for (a) any utility  services  utilized by Tenant
         for computers,  data processing equipment or other electrical equipment
         in excess of that  agreed  to be  furnished  by  Landlord  pursuant  to
         Section  7.1,  (b)  lighting  installed  in the  Premises  in excess of
         Building  Standard  lighting,  (c) HVAC and other services in excess of
         that stated in Section  7.1(a) or provided at times other than Building
         Operating Hours, and (d) janitorial  services  required with respect to
         Above  Standard  Tenant  Improvements  within the  Premises.  If Tenant
         wishes to use HVAC,  services to the  Premises  during hours other than
         Building  Operating  Hours or electrical  or other utility  services in
         excess of that stated in Section 7.1,  Landlord shall supply such HVAC,
         electrical  and utility  services at an hourly cost to Tenant of $17.50
         per Service  Area  (defined  below),  as adjusted  from time to time by
         Landlord  consistent  with  prevailing  market  charges for such use. A
         AService Area,@ as used in this Lease, shall be defined as the separate
         portions of the  Premises as outlined on Exhibit B hereto.  Tenant will
         not be required to pay the hourly cost for services set forth above for
         any Service Area unless said services are separately utilized by Tenant
         in the  Service  Area.  Landlord  may  utilize a lighting  and  utility
         occupancy  sensor or other  method or system in order to  automatically
         determine  and  control  use of  HVAC,  electrical  and  other  utility
         services.  Landlord  may elect to  estimate  the  charges to be paid by
         Tenant under this  Section 7.4 and bill such charges to Tenant  monthly
         in advance,  in which event  Tenant shall  promptly  pay the  estimated
         charges.  When the  actual  charges  are  determined  by  Landlord,  an
         appropriate  cash adjustment  shall be made between Landlord and Tenant
         to account for any underpayment or overpayment by Tenant.

                  . Subject to Building Rules and  Regulations and such security
         standards as Landlord may from time to time adopt,  the Building  shall
         be open to the  public  during  the  Building  Operating  Hours and the
         Premises  shall be open to Tenant  during  hours  other  than  Building
         Operating Hours.

         ..       REPAIR AND MAINTENANCE

                  . Landlord  shall  provide the  services to the  Premises  set
         forth in paragraph 7.1 above and shall maintain the Building (excepting
         the  Premises  and  portions  of the  Building  leased by  persons  not
         affiliated with Landlord) in a good and operable condition, making such
         repairs and replacements as may be required to maintain the Building in
         such  condition.  This Section 8.1 shall not apply to damage  resulting
         from a Taking (as to which Section 14 shall apply), or damage resulting
         from a casualty (as to which  Section 15.1 shall  apply),  or to damage
         for which  Tenant is  otherwise  responsible  under this Lease.  Tenant
         hereby waives and releases any right it may have to make repairs to the
         Premises or  Building at  Landlord=s  expense  under any law,  statute,
         ordinance,  rules and  regulations  now or  hereafter  in effect in any
         jurisdiction in which the Building is located.

                  . Tenant,  at Tenant's sole cost,  shall maintain the Premises
         and every part of the  Premises  (including,  without  limitation,  all
         floors,  walls and  ceilings  and  their  coverings,  doors and  locks,
         furnishings, trade fixtures, signage, leasehold improvements, equipment
         and other  personal  property  from time to time  situated in or on the
         Premises) in good order,  condition and repair,  and in a clean,  safe,
         operable,  attractive and sanitary condition. Tenant will not commit or
         allow to remain  any waste or damage to any  portion  of the  Premises.
         Tenant shall repair or replace,  subject to  Landlord's  direction  and
         supervision,  any damage to the  Complex  caused by Tenant or  Tenant's
         agents,  contractors or invitees.  If Tenant fails to make such repairs
         or replacements, Landlord may make the same at Tenant's cost. Such cost
         shall be payable to  Landlord by Tenant on demand as  Additional  Rent.
         All  contractors,  workmen,  artisans and other  persons  which or whom
         Tenant  proposes  to retain to  perform  work in the  Premises  (or the
         Complex,  pursuant to the second sentence of this Section 8.2) pursuant
         to this  Section 8.2 or Section 11 shall be approved  by  Landlord,  in
         Landlord=s sole discretion, prior to the commencement of any such work.

         .  Tenant  shall be  liable  for and  shall  pay,  before  they  become
delinquent,  all taxes and  assessments  levied  against any  personal  property
placed by Tenant in the Premises (even if same becomes a fixture by operation of
law or the  property of Landlord by  operation  of this  Lease),  including  any
additional Impositions which may be assessed, levied, charged or imposed against
Landlord  or the  Building  by  reason  of  non-Building  Standard  Items in the
Premises. Tenant may withhold payments of any taxes and assessments described in
this Section 9 so long as Tenant  contests its  obligation  to pay in accordance
with applicable law and the nonpayment thereof does not pose a threat of loss or
seizure of the Building or any interest of Landlord therein.

         .        TRANSFER BY TENANT

                  . Tenant shall not directly or  indirectly,  voluntarily or by
         operation of law, sell, assign, encumber,  pledge or otherwise Transfer
         or  hypothecate  all or any part of the Premises or Tenant=s  leasehold
         estate hereunder, or permit the Premises to be occupied by anyone other
         than  Tenant or sublet the  Premises  or any  portion  thereof  without
         Landlord=s prior written consent in Landlord=s discretion (such consent
         not to be  unreasonably  withheld),  being  obtained in each  instance,
         subject  to the  terms  and  conditions  contained  in this  paragraph.
         Notwithstanding   the   foregoing,   but  without   waiving  any  other
         requirement for a Transfer as contained in this Section 10,  Landlord=s
         prior written  consent shall not be required in connection  with (i) an
         assignment  of this Lease or sublet of all or part of the Premises to a
         Transferee  that is an Affiliate of Tenant,  or (ii) an  assignment  of
         this  Lease  in  connection  with  a  merger,  consolidation  or  other
         reorganization  involving Tenant, a sale of all or substantially all of
         the assets of Tenant, a sale of a controlling  interest of the stock or
         other ownership interest of Tenant, or a sale of any division occupying
         the Premises.  Any other attempted  Transfer without such consent shall
         be void.  If Tenant  desires to effect a Transfer,  it shall deliver to
         Landlord  written notice thereof in advance of the date on which Tenant
         proposes to make the  Transfer,  together  with all of the terms of the
         proposed  Transfer and the identity of the  proposed  Transferee.  Upon
         request by Landlord,  such notice shall contain  financial  information
         concerning  the proposed  transferee and other  reasonable  information
         regarding the  transaction  which Landlord may specify.  Landlord shall
         have thirty (30) days following  receipt of the notice and  information
         within which to notify Tenant in writing whether Landlord elects (a) to
         refuse to consent to the Transfer and to terminate this Lease as to the
         space proposed to be Transferred as of the date so specified by Tenant,
         in which event  Tenant  will be  relieved  of all  further  obligations
         hereunder  as to such space,  (b) to refuse to consent to the  Transfer
         and to continue this Lease in full force as to the entire Premises,  or
         (c) to permit Tenant to effect the proposed Transfer. If Landlord fails
         to notify  Tenant of its  election  within said thirty (30) day period,
         Landlord  shall be deemed to have elected  option (b).  Notwithstanding
         the foregoing,  if Landlord  elects option (a),  Tenant may rescind its
         request  for  consent  or  approval  by giving  written  notice of such
         rescission  within five (5) days after  receipt of notice of Landlord=s
         election of option (a) and, in such event, Tenant=s request for consent
         or approval  will be withdrawn  and  Landlord=s  election of option (a)
         will be void and of no effect.  The consent by Landlord to a particular
         Transfer  shall  not be deemed a consent  to any other  Transfer.  If a
         Transfer  occurs  without  the prior  written  consent of  Landlord  as
         provided  herein,  Landlord  may  nevertheless  collect  rent  from the
         Transferee  and  apply the net  amount  collected  to the Rent  payable
         hereunder,  but such collection and application  shall not constitute a
         waiver of the provisions hereof or a release of Tenant from the further
         performance of its obligations hereunder.

                  . The following  conditions shall  automatically apply to each
         Transfer,  without the necessity of same being stated or referred to in
         Landlord's written consent:

                           (a)  Tenant  shall  execute,  have  acknowledged  and
                  deliver to Landlord, and cause the Transferee to execute, have
                  acknowledged  and deliver to Landlord,  an  instrument in form
                  and  substance   acceptable  to  Landlord  in  which  (i)  the
                  Transferee  adopts this Lease and agrees to  perform,  jointly
                  and severally  with Tenant,  all of the  obligations of Tenant
                  hereunder,  as to  the  space  Transferred  to  it,  (ii)  the
                  Transferee grants Landlord an express first and prior security
                  interest in its personal property brought into the transferred
                  space to secure its obligations to Landlord  hereunder,  (iii)
                  Tenant subordinates to Landlord's  statutory lien and security
                  interest any liens,  security  interests or other rights which
                  Tenant  may  claim  with   respect  to  any  property  of  the
                  Transferee, (iv) Tenant agrees with Landlord that, if the rent
                  or other  consideration due by the Transferee exceeds the Rent
                  for the transferred  space,  then Tenant shall pay Landlord as
                  Additional  Rent  hereunder  all such  excess  Rent and  other
                  consideration  immediately upon Tenant's receipt thereof,  (v)
                  Tenant and the  Transferee  agree to provide to  Landlord,  at
                  their  expense,  direct  access from a public  corridor in the
                  Building to the transferred  space, (vi) the Transferee agrees
                  to use and occupy the Transferred space solely for the purpose
                  specified in Section 4 and otherwise in strict accordance with
                  this   Lease,    and   (vii)   Tenant    acknowledges    that,
                  notwithstanding  the  Transfer,  Tenant  remains  directly and
                  primarily liable for the performance of all the obligations of
                  Tenant   hereunder   (including,   without   limitation,   the
                  obligation to pay all Rent),  and Landlord  shall be permitted
                  to enforce this Lease against Tenant or the Transferee, or all
                  of them,  without  prior demand upon or  proceeding in any way
                  against any other persons; and

                           (b) Tenant shall deliver to Landlord a counterpart of
                  all  instruments  relative  to the  Transfer  executed  by all
                  parties to such transaction (except Landlord).

                           (c) If  Tenant  requests  Landlord  to  consent  to a
                  proposed  Transfer,  Tenant shall pay to Landlord,  whether or
                  not consent is given,  Landlord's  costs,  including,  without
                  limitation,  reasonable attorneys' fees incurred in connection
                  with such request.

                  . Without in any way limiting the generality of the foregoing,
         Tenant  shall not  grant,  place or  suffer,  or permit to be  granted,
         placed or  suffered,  against the Complex or any portion  thereof,  any
         lien,  security  interest,  pledge,  conditional sale contract,  claim,
         charge or encumbrance (whether constitutional,  statutory,  contractual
         or otherwise)  and, if any of the aforesaid  does arise or is asserted,
         Tenant will,  promptly upon demand by Landlord and at Tenant's expense,
         cause the same to be  released  by  payment  of money or  posting  of a
         proper bond.

                  . If this Lease is assigned  to any person or entity  pursuant
         to the provisions of the Bankruptcy  Code, 11 U.S.C. ' 101 et seq. (the
         ABankruptcy Code@), any and all monies or other  consideration  payable
         or otherwise to be delivered in connection with such  assignment  shall
         be paid or  delivered to  Landlord,  shall be and remain the  exclusive
         property of Landlord and shall not constitute  property of Tenant or of
         the Estate of Tenant within the meaning of the Bankruptcy Code.

         . Tenant shall not make (or permit to be made) any change,  addition or
improvement to the Premises  (including,  without limitation,  the attachment of
any fixture or equipment) unless such change, addition or improvement (a) equals
or  exceeds  the  Building  Standard  and  utilizes  only  new  and  first-grade
materials,  (b) is in conformity with all Legal Requirements,  and is made after
obtaining any required permits and licenses,  (c) is made with the prior written
consent of Landlord,  (d) is made pursuant to plans and specifications  approved
in writing in advance by  Landlord,  (e) is made after  Tenant has  provided  to
Landlord such  indemnification  and/or bonds  requested by Landlord,  including,
without limitation, a performance and completion bond in such form and amount as
may be  satisfactory  to Landlord to protect  against claims and liens for labor
performed and materials  furnished,  and to insure the completion of any change,
addition or  improvement,  (f) is carried out by persons  approved in writing by
Landlord who, if required by Landlord,  deliver to Landlord before  commencement
of their work proof of such  insurance  coverage as Landlord may  require,  with
Landlord named as an additional  insured,  and (g) is done only at such time and
in such  manner  as  Landlord  may  reasonably  specify.  All such  alterations,
improvements and additions  (including all articles  attached to the floor, wall
or ceiling of the Premises)  shall become the property of Landlord and shall, at
Landlord's election, be (i) surrendered with the Premises as part thereof at the
termination  or expiration of the Term,  without any payment,  reimbursement  or
compensation  therefor, or (ii) removed by Tenant, at Tenant's expense, with all
damage  caused by such removal  repaired by Tenant.  Tenant may remove  Tenant's
trade  fixtures,  office  supplies,  movable office  furniture and equipment not
attached to the Building,  provided such removal is made prior to the expiration
of the Term,  no  uncured  Event of Default  has  occurred  and Tenant  promptly
repairs all damage caused by such removal.  Tenant shall  indemnify,  defend and
hold harmless  Landlord  from and against all liens,  claims,  damages,  losses,
liabilities and expenses,  including attorneys' fees, which may arise out of, or
be connected in any way with, any such change,  addition or improvement.  Within
ten (10) days  following  the  imposition  of any lien  resulting  from any such
change, addition or improvement,  Tenant shall cause such lien to be released of
record by payment of money or posting of a proper bond.

         .        PROHIBITED USES

                  .  Tenant  will  not (a)  use,  occupy  or  permit  the use or
         occupancy  of the Complex or Premises  for any purpose or in any manner
         which is or may be,  directly  or  indirectly,  violative  of any Legal
         Requirement,   or  contrary  to  Building  Rules  and  Regulations,  or
         dangerous  to life or  property,  or a public or private  nuisance,  or
         disrupt,  obstruct or unreasonably annoy the owners or any other tenant
         of the  Building or adjacent  buildings,  (b) keep or permit to be kept
         any  substance  in, or conduct or permit to be conducted  any operation
         from, the Premises which might emit offensive  odors or conditions into
         other  portions of the  Building,  or make undue noise or create  undue
         vibrations,  (c) commit or permit to remain any waste to the Complex or
         Premises,  (d)  install  or permit to remain  any  improvements  to the
         Complex or Premises, window coverings or other items (other than window
         coverings which have first been approved by Landlord) which are visible
         from the outside of the  Premises,  or exceed the  structural  loads of
         floors or walls of the Building,  or adversely  affect the  mechanical,
         plumbing  or  electrical  systems  of  the  Building,   or  affect  the
         structural  integrity  of the  Building  in any  way,  (e)  permit  the
         occupancy  of the  Premises at any time during the Lease Term to exceed
         one person  (including  visitors)  per two  hundred  (200)  square feet
         Rentable  Area of space  in the  Premises,  (f)  violate  any  recorded
         covenants,  conditions  or  restrictions  that now or later  affect the
         Complex or Building, or (g) commit or permit to be committed any action
         or circumstance in or about the Complex or Building which,  directly or
         indirectly,  would or might justify any insurance carrier in cancelling
         or increasing the premium on the fire and extended  coverage  insurance
         policy  maintained  by Landlord on the Complex or Building or contents,
         and if any increase  results from any act of Tenant,  then Tenant shall
         pay such increase promptly upon demand therefor by Landlord.

                  . Without  limiting the  foregoing,  Tenant shall not cause or
         permit any Hazardous  Material (defined below) to be brought upon, kept
         or used in or about the  Premises  or Complex by  Tenant,  its  agents,
         employees,  contractors or invitees,  without the prior written consent
         of Landlord. If Tenant breaches the obligations stated in the preceding
         sentence,  or if the presence of Hazardous Materials on the Premises or
         Complex caused or permitted by Tenant results in  contamination  of the
         Premises or Complex,  or if contamination of the Premises or Complex by
         Hazardous  Material otherwise occurs for which Tenant is legally liable
         to  Landlord  for  damage  resulting   therefrom,   then  Tenant  shall
         indemnify,  defend and hold Landlord  harmless from any and all claims,
         judgments,  damages,  penalties,  fines,  costs,  liabilities or losses
         (including, without limitation,  diminution in value of the Premises or
         Complex,  damages  for the loss or  restriction  on use of  rentable or
         usable space or any amenity of the Premises or Complex, damages arising
         from any adverse impact on marketing of space in the Building, and sums
         paid in  settlement of claims,  attorneys=  fees,  consultant  fees and
         expert  fees) which arise during or after the Lease Term as a result of
         such contamination.  This indemnification of Landlord includes, without
         limitation,  the obligation to reimburse Landlord for costs incurred in
         connection  with any cleanup,  remedial,  removal or  restoration  work
         required  by  any  federal,  state  or  local  governmental  agency  or
         political subdivision.  Without limiting the foregoing, if the presence
         of any  Hazardous  Material  in, on or about the  Premises  or  Complex
         caused by or permitted by Tenant  results in any  contamination  of the
         Premises or Complex, Tenant shall promptly take all actions at its sole
         expense  as are  necessary  to return  the  Premises  or Complex to the
         condition existing prior to the introduction of any Hazardous Material;
         provided,  however, that Landlord=s approval of such action shall first
         be obtained.  AHazardous  Material@  shall mean, in the broadest sense,
         any   petroleum-based   products,   pesticides,   paints,   insolvents,
         polychlorinated,   biphenyl,   lead,  cyanide,   DDT,  acids,  ammonium
         compounds  and other  chemical  products and any  substance or material
         defined or designated  as a hazardous or toxic,  or other similar term,
         by any federal,  state or local  environmental  statute,  regulation or
         ordinance affecting the Premises or Complex presently in effect or that
         may be promulgated in the future,  as such  statutes,  regulations  and
         ordinances may be amended from time to time.

                  . Tenant shall not, without  Landlord=s prior written consent,
         use  heat-generating   machines,   other  than  standard  equipment  or
         lighting,  or machines other than normal  fractional  horsepower office
         machines,  in the Premises  that may affect the  temperature  otherwise
         maintained  by the  air  conditioning  system  or  increase  the  water
         normally furnished to the Premises by Landlord.

         . Landlord,  its employees,  contractors,  agents and  representatives,
shall have the right (and  Landlord,  for  itself  and such  persons  and firms,
hereby  reserves  the right) to enter the  Premises at all hours (a) to inspect,
clean,  maintain,  repair, replace or alter the Premises or the Building, (b) to
show the Premises to  prospective  purchasers  (or,  during the last twelve (12)
months of the Term, to prospective tenants),  (c) to determine whether Tenant is
performing  its  obligations  hereunder  and, if it is not,  to perform  same at
Landlord's  option and Tenant's  expense,  or (d) for any other  purpose  deemed
reasonable by Landlord.  In an emergency,  Landlord (and such persons and firms)
may use any means to open any door into or in the Premises without any liability
therefor.  Entry into the Premises by Landlord or any other person or firm named
in the first sentence of this Section 13 for any purpose  permitted herein shall
not constitute a trespass or an eviction (constructive or otherwise), or entitle
Tenant to any  abatement  or reduction of Rent,  or  constitute  grounds for any
claim (and  Tenant  hereby  waives any claim) for  damages  for any injury to or
interference with Tenant's  business,  for loss of occupancy or quiet enjoyment,
or for consequential damages.

         . If all of the Complex is Taken, or if so much of the Complex is Taken
that, in Landlord's opinion, the remainder cannot be restored to an economically
viable,  quality  office  building,  or if the awards  payable to  Landlord as a
result of any Taking  are,  in  Landlord's  opinion,  inadequate  to restore the
remainder to an economically viable,  quality office building,  Landlord may, at
its election, exercisable by the giving of written notice to Tenant within sixty
(60) days after the date of the Taking,  terminate  this Lease as of the date of
the  Taking  or the date  Tenant  is  deprived  of  possession  of the  Premises
(whichever is later).  If this Lease is not  terminated as a result of a Taking,
Landlord  shall  restore the Premises  remaining  after the Taking to a Building
Standard condition. During the period of restoration,  Base Rent shall be abated
to the extent the Premises are rendered  untenantable  and,  after the period of
restoration,  Base Rent and  Tenant's  Share shall be reduced in the  proportion
that the area of the Premises Taken or otherwise rendered  untenantable bears to
the area of the Premises  just prior to the Taking.  If any portion of Base Rent
is abated  under this Section 14,  Landlord  may elect to extend the  expiration
date  of the  Term  for the  period  of the  abatement.  All  awards,  proceeds,
compensation or other payments from or with respect to any Taking of the Complex
or any portion  thereof shall belong to Landlord,  and Tenant hereby  assigns to
Landlord all of its right,  title,  interest  and claim to same.  Whether or not
this  Lease  is  terminated  as  a  consequence  of a  Taking,  all  damages  or
compensation  awarded  for a partial or total  Taking,  including  any award for
severance  damage and any sums  compensating  for  diminution in the value of or
deprivation  of the  leasehold  estate  under this Lease,  shall be the sole and
exclusive  property of Landlord.  Tenant may assert a claim for and recover from
the condemning  authority,  but not from Landlord,  such  compensation as may be
awarded on account of Tenant's moving and relocation expenses,  and depreciation
to and loss of Tenant's moveable personal  property.  Tenant shall have no claim
against  Landlord for the  occurrence of any Taking,  or for the  termination of
this Lease or a reduction in the Premises as a result of any Taking.

         .5.      CASUALTY

                  . Tenant shall give prompt  written  notice to Landlord of any
         casualty  to the Complex of which  Tenant is aware and any  casualty to
         the Premises. If (a) the Complex or the Premises are totally destroyed,
         or (b) if the Complex or the Premises are  partially  destroyed  but in
         Landlord's  opinion they cannot be restored to an economically  viable,
         quality office  building,  or (c) if the insurance  proceeds payable to
         Landlord  as a result  of any  casualty  are,  in  Landlord's  opinion,
         inadequate to restore the portion remaining to an economically  viable,
         quality office  building,  or (d) if the damage or  destruction  occurs
         within  twelve  (12)  months  of the  expiration  of the  Term,  or (e)
         Landlord=s  Mortgagee  requires insurance proceeds be applied to pay or
         reduce indebtedness  rather than repair the Premises,  Landlord may, at
         its  election  exercisable  by the giving of  written  notice to Tenant
         within sixty (60) days after the casualty,  terminate  this Lease as of
         the date of the  casualty or the date Tenant is deprived of  possession
         of the Premises  (whichever is later).  If this Lease is not terminated
         as a result of a casualty,  Landlord  shall  (subject to Section  15.2)
         restore  the  Premises  to a Building  Standard  condition.  During the
         period of  restoration,  Base Rent  shall be abated to the  extent  the
         Premises  are   rendered   untenantable   and,   after  the  period  of
         restoration,  Base Rent and  Tenant's  Share  shall be  reduced  in the
         proportion that the area of the Premises remaining tenantable after the
         casualty  bears to the area of the Premises just prior to the casualty.
         If any portion of Base Rent is abated under this Section 15.1, Landlord
         may elect to extend the  expiration  date of the Term for the period of
         the abatement.  Except for abatement of Base Rent, if any, Tenant shall
         have no claim  against  Landlord for any loss suffered by reason of any
         such  damage,  destruction,  repair  or  restoration,  nor  may  Tenant
         terminate this Lease as the result of any statutory provision in effect
         on or  after  the  date of this  Lease  pertaining  to the  damage  and
         destruction  of the  Premises  or the  Building.  The  proceeds  of all
         insurance  carried by Tenant on Tenant's  furnishings,  trade fixtures,
         leasehold  improvements,  equipment,  merchandise  and  other  personal
         property shall be held in trust by Tenant for the purpose of the repair
         and  replacement of the same.  Landlord shall not be required to repair
         any  damage  or  to  make  any   restoration   or  replacement  of  any
         furnishings,   trade  fixtures,   leasehold  improvements,   equipment,
         merchandise  and other personal  property  installed in the Premises by
         Tenant or at the direct or indirect expense of Tenant.

                  .  Notwithstanding   any  provisions  of  this  Lease  to  the
         contrary,  if the Premises or the Complex are damaged or destroyed as a
         result of a casualty  arising from the acts or omissions of Tenant,  or
         any of Tenant's officers, directors, shareholders, partners, employees,
         contractors,   agents,   invitees  or  representatives,   (a)  Tenant's
         obligation to pay Rent and to perform its other  obligations under this
         Lease  shall not be  abated,  reduced or  altered  in any  manner,  (b)
         Landlord  shall not be  obligated  to repair or restore the Premises or
         the  Complex,  and  (c)  subject  to  Section  17.2,  Tenant  shall  be
         obligated,  at Tenant's cost, to repair and restore the Premises or the
         Complex  to the  condition  they  were in just  prior to the  damage or
         destruction  under  the  direction  and  supervision  of,  and  to  the
         satisfaction of, Landlord and any Landlord's Mortgagee.

         .6.      SUBORDINATION, NON-DISTURBANCE AND ATTORNMENT

                  . This Lease,  Tenant's  leasehold estate created hereby,  and
         all of Tenant's  rights,  titles and interests  hereunder and in and to
         the Premises are hereby made  subject and  subordinate  to any Mortgage
         presently  existing or hereafter  placed upon all or any portion of the
         Complex,  and to  any  and  all  renewals,  extensions,  modifications,
         consolidations  and  replacements of any Mortgage and all advances made
         or   hereafter   to  be  made  on  the   security   of  any   Mortgage.
         Notwithstanding the foregoing,  Landlord and Landlord's  Mortgagee may,
         at any time upon the giving of written notice to Tenant and without any
         compensation or consideration being payable to Tenant, make this Lease,
         and the aforesaid  leasehold  estate and rights,  titles and interests,
         superior to any Mortgage. In order to confirm the subordination (or, at
         the election of Landlord or Landlord=s  Mortgagee,  the  superiority of
         this  Lease),  upon the written  request by  Landlord or by  Landlord's
         Mortgagee  to  Tenant,  and  within  seven (7) days of the date of such
         request, and without any compensation or consideration being payable to
         Tenant,   Tenant  shall  execute,   have  acknowledged  and  deliver  a
         recordable  instrument  substantially  in the form of  Exhibit H hereto
         confirming that this Lease,  Tenant's  leasehold estate in the Premises
         and all of Tenant's rights,  titles and interests hereunder are subject
         and  subordinate  (or,  at  the  election  of  Landlord  or  Landlord's
         Mortgagee,  superior) to the Mortgage benefiting  Landlord's Mortgagee.
         Tenant=s  failure to  execute  and  deliver  such  instrument(s)  shall
         constitute a default under this Lease.

                  . Upon the written  request of any person or party  succeeding
         to  the   interest  of  Landlord   under  this  Lease,   Tenant   shall
         automatically  become  the tenant of and  attorn to such  successor  in
         interest  without  any  change  in any of the terms of this  Lease.  No
         successor  in  interest  shall be (a) bound by any  payment of Rent for
         more than one month in advance,  except  payments  of security  for the
         performance by Tenant of Tenant's  obligations under this Lease, or (b)
         subject to any offset,  defense or damages  arising out of a default or
         any obligations of any preceding Landlord. Neither Landlord's Mortgagee
         nor its  successor in interest  shall be bound by any amendment of this
         Lease  entered into after Tenant has been given  written  notice of the
         name and  address of  Landlord's  Mortgagee  and  without  the  written
         consent of  Landlord's  Mortgagee or such  successor  in interest.  Any
         transferee or  successor-in-interest  shall not be liable for any acts,
         omissions  or  defaults of Landlord  that  occurred  before the sale or
         conveyance,  or the return of any security  deposit except for deposits
         actually  paid to the  successor or  transferee.  Tenant agrees to give
         written  notice  of  any  default  by  Landlord  to the  holder  of any
         Mortgage. Tenant further agrees that, before it exercises any rights or
         remedies  under  the  Lease,  the  holder  of  any  Mortgage  or  other
         successor-in-interest  shall have the right, but not the obligation, to
         cure the  default  within the same time,  if any,  given to Landlord to
         cure  the  default,   plus  an   additional   thirty  (30)  days.   The
         subordination,  attornment  and  mortgagee  protection  clauses of this
         Section  16 shall  be  self-operative  and no  further  instruments  of
         subordination,  attornment or mortgagee  protection need be required by
         any   Landlord's   Mortgagee   or   successor   in  interest   thereto.
         Nevertheless,  upon  the  written  request  therefor  and  without  any
         compensation or consideration being payable to Tenant, Tenant agrees to
         execute,  have acknowledged and deliver such instruments  substantially
         in the form of Exhibit H hereto to confirm the same.  Tenant shall from
         time to time,  if so  requested  by  Landlord  and if doing so will not
         materially and adversely affect Tenant's economic  interests under this
         Lease,  join with  Landlord  in  amending  this Lease so as to meet the
         needs or requirements of any lender that is considering  making or that
         has made a loan secured by all or any portion of the Complex.

         .        INSURANCE

                    .    Tenant shall obtain and  maintain  throughout  the Term
                         the following policies of insurance:

                           (a)  commercial  general  liability  insurance with a
                  combined single limit for bodily injury and property damage of
                  not less than One Million Dollars ($1,000,000) per occurrence,
                  including, without limitation,  contractual liability coverage
                  for the performance by Tenant of the indemnity  agreements set
                  forth in Section 18;

                           (b) hazard  insurance  with  special  causes of loss,
                  including  theft  coverage,  insuring  against fire,  extended
                  coverage  risks,   vandalism  and  malicious   mischief,   and
                  including boiler and sprinkler leakage coverage,  in an amount
                  equal to the full  replacement  cost  (without  deduction  for
                  depreciation)  of all furnishings,  trade fixtures,  leasehold
                  improvements,   equipment,   merchandise  and  other  personal
                  property from time to time situated in or on the Premises;

                    (c)  workers'  compensation  insurance  satisfying  Tenant's
                         obligations under the workers' compensation laws of the
                         State of Utah; and

                           (d) such other  policy or  policies of  insurance  as
                  Landlord  may  reasonably  require  or  as  Landlord  is  then
                  requiring from one or more other tenants in the Building.

         Such  minimum  limits  shall in no event limit the  liability of Tenant
         under this Lease. Such liability insurance shall name Landlord, and any
         other person specified from time to time by Landlord,  as an additional
         insured; such property insurance shall name Landlord as a loss payee as
         Landlord's  interests may appear;  and both such liability and property
         insurance  shall be with  companies  acceptable  to Landlord,  having a
         rating of not less than  A:XII in the most  recent  issue of Best's Key
         Rating Guide,  Property-Casualty.  All liability policies maintained by
         Tenant shall contain a provision that Landlord and any other additional
         insured,  although named as an insured,  shall nevertheless be entitled
         to recover under such  policies for any loss  sustained by Landlord and
         Landlord's agents and employees as a result of the acts or omissions of
         Tenant. Tenant shall furnish Landlord with certificates of coverage. No
         such policy shall be  cancelable or subject to reduction of coverage or
         other modification  except after thirty (30) days' prior written notice
         to  Landlord  by the  insurer.  All such  policies  shall be written as
         primary  policies,  not  contributing  with  and not in  excess  of the
         coverage  which  Landlord may carry,  and shall only be subject to such
         deductibles  as may be  approved  in writing  in  advance by  Landlord.
         Tenant  shall,  at least ten (10) days prior to the  expiration of such
         policies,  furnish  Landlord  with  renewals of, or binders  for,  such
         policies.  Landlord and Tenant waive all rights to recover against each
         other, against any other tenant or occupant of the Complex, and against
         the  officers,  directors,  shareholders,  partners,  joint  venturers,
         employees,  agents,  customers,  invitees or business  visitors of each
         other, or of any other tenant or occupant of the Building, for any loss
         or damage  arising from any cause covered by any  insurance  carried by
         the waiving  party,  to the extent that such loss or damage is actually
         covered.  Tenant  shall  cause  all  other  occupants  of the  Premises
         claiming by, through or under Tenant to execute and deliver to Landlord
         a waiver of claims similar to the waiver  contained in this Section and
         to  obtain  such  waiver  of  subrogation  rights   endorsements.   Any
         Landlord's  Mortgagee may, at Landlord's  option,  be afforded coverage
         under any policy  required to be secured by Tenant  under this Lease by
         use of a mortgagee's endorsement to the policy concerned.

                  .  Landlord  and Tenant  hereby  waive all  claims,  rights of
         recovery and causes of action that either  party or any party  claiming
         by,  through  or  under  such  party  may  now  or  hereafter  have  by
         subrogation or otherwise  against the other party or against any of the
         other party's officers, directors, shareholders,  partners or employees
         for any loss or damage  that may occur to the  Complex,  the  Premises,
         Tenant's improvements or any of the contents of any of the foregoing by
         reason of fire or other  casualty,  or by  reason  of any  other  cause
         except gross  negligence or willful  misconduct  (thus including simple
         negligence  of  the  parties  hereto  or  their  officers,   directors,
         shareholders,  partners  or  employees),  that could have been  insured
         against  under the terms of (a) in the case of  Landlord,  the standard
         fire and extended coverage  insurance  policies  available in the state
         where the  Complex is located at the time of the  casualty,  and (b) in
         the case of Tenant,  the fire and extended coverage  insurance policies
         required to be obtained and  maintained  under Section 17.1;  provided,
         however, that the waiver set forth in this Section 17.2 shall not apply
         to any deductibles on insurance  policies carried by Landlord or to any
         coinsurance  penalty which Landlord might sustain.  Landlord and Tenant
         shall cause an endorsement to be issued to their  respective  insurance
         policies recognizing this waiver of subrogation.

         . Subject to paragraph  17.2,  Tenant agrees to  indemnify,  defend and
hold  Landlord and its  officers,  directors,  partners and  employees  entirely
harmless from and against all liabilities, losses, demands, actions, expenses or
claims,  including  reasonable  attorneys=  fees and court costs,  and including
consequential  damages,  for injury to or death of any person or for  damages to
any property or for  violation of law arising out of or in any manner  connected
with (i) the use,  occupancy  or enjoyment of the Premises and Complex by Tenant
or Tenant=s agents, employees or contractors,  or the clients and other invitees
of Tenant,  (ii) any work, activity or other thing allowed or suffered by Tenant
or Tenant=s agents, employees or contractors to be done in or about the Premises
or Complex,  (iii) any breach or default in the performance of any obligation of
Tenant under this Lease,  and (iv) any  negligent  or otherwise  tortious act or
failure to act by Tenant or Tenant=s  agents,  employees  or  contractors  on or
about the Premises or Complex.

         . Landlord shall have no liability to Tenant, or to Tenant's  officers,
directors,  shareholders,  partners, employees, agents, contractors or invitees,
for bodily  injury,  death,  property  damage,  business  interruption,  loss of
profits,  loss of  trade  secrets  or  other  direct  or  consequential  damages
occasioned  by (a) the acts or  omissions  of any  other  tenant  or such  other
tenant's  officers,  directors,   shareholders,   partners,  employees,  agents,
contractors  or other  invitees  within  the  Complex,  (b) Force  Majeure,  (c)
vandalism,  theft,  burglary and other criminal acts (other than those committed
by  Landlord  and  its  employees),  (d)  water  leakage,  or  (e)  the  repair,
replacement,  maintenance,  damage,  destruction  or relocation of the Premises.
Except to the extent that a final judgment of a court of competent  jurisdiction
establishes that an injury,  loss, damage or destruction was proximately  caused
by Landlord=s  fraud,  willful act or violation of law, Tenant waives all claims
against  Landlord  arising  out of injury to or death of any  person or loss of,
injury or damage to, or destruction of any property of Tenant.

         . As security for Tenant's  payment of Rent and  performance  of all of
its other  obligations  under this  Lease,  Tenant  hereby  grants to Landlord a
security  interest  in all  property  of Tenant now or  hereafter  placed in the
Premises.  Landlord,  as secured party,  shall be entitled to all of the rights,
remedies  and  recourses  afforded  to a secured  party  under the Utah  Uniform
Commercial Code, which rights, remedies and recourses shall be cumulative of all
other  rights,  remedies,  recourses,  liens  and  security  interests  afforded
Landlord by law, equity or this Lease.  Contemporaneously  with the execution of
this Lease, Tenant shall execute and deliver,  as debtor,  promptly upon request
and without any  compensation  or  consideration  being payable to Tenant,  such
additional  financing statement or statements as Landlord may request.  However,
Landlord may at any time file a copy of this Lease as a financing statement.

         . Landlord  shall have the  exclusive  control  over the Common  Areas.
Landlord  may,  from  time to time,  create  different  Common  Areas,  close or
otherwise modify the Common Areas, and modify the Building Rules and Regulations
with respect thereto.

         . Landlord retains the right and power, to be exercised  reasonably and
at Landlord's  expense, to relocate Tenant within the Building to space which is
comparable  in size to the Premises and is suited to Tenant's use, and all terms
of this Lease shall apply to the new space with equal force.  Instances when the
exercise  of  Landlord's  right and  power to  relocate  Tenant  shall be deemed
reasonable  include,  but shall not be  limited  to,  instances  where  Landlord
desires to consolidate  the rentable area in the Building to provide  Landlord's
services  more  efficiently,  or  to  provide  contiguous  vacant  space  for  a
prospective  tenant.  Landlord  shall not be liable  to  Tenant  for any  claims
arising in  connection  with a relocation  permitted  under this Section 22. The
parties shall  execute an amendment to this Lease stating the  relocation of the
Premises.

         . Provided Tenant has performed all its  obligations  under this Lease,
Tenant shall and may peaceably and quietly have, hold, occupy, use and enjoy the
Premises during the Term subject to the provisions of this Lease. Landlord shall
warrant and forever defend  Tenant's right to occupancy of the Premises  against
the claims of any and all persons  whosoever  lawfully  claiming the same or any
part thereof, by, through or under Landlord,  but not otherwise,  subject to the
provisions of this Lease.

         .4.      DEFAULT BY TENANT

               .    Each of the following  occurrences shall constitute an Event
                    of Default (herein so called):

                           (a)  the   failure   of  Tenant  to  pay  Base  Rent,
                  Additional  Rent or any other  amount  due under this Lease as
                  and when due hereunder and the continuance of such failure for
                  a period of ten (10) days after  written  notice from Landlord
                  to Tenant  specifying the failure;  provided,  however,  after
                  Landlord  has given  Tenant  written  notice  pursuant to this
                  clause  24.1(a) on two  separate  occasions  within any twelve
                  (12) month  period,  Landlord  shall not be  required  to give
                  Tenant  any  further   notice   under  this  clause   24.1(a).
                  Notwithstanding the foregoing, the obligation of Tenant to pay
                  a late  charge  or  interest  pursuant  to  this  Lease  shall
                  commence  as of the due  date of the  Rent or  other  monetary
                  obligation as provided in Section 5.7 above.

                           (b) the failure of Tenant to perform,  comply with or
                  observe any other  agreement,  obligation  or  undertaking  of
                  Tenant,  or any other term,  condition  or  provision  in this
                  Lease,  and the  continuance  of such  failure for a period of
                  twenty (20) days after written  notice from Landlord to Tenant
                  specifying the failure;

                           (c) The  involuntary  transfer  by Tenant of Tenant=s
                  interest in this Lease or the  voluntary  attempt to or actual
                  transfer of its  interest in this  Lease,  without  Landlord=s
                  prior written consent;

                           (d) The  failure  of  Tenant  to  discharge  any lien
                  placed as a result of  Tenant=s  action or  inaction  upon the
                  Premises or Building as set forth hereunder;

                           (e) The occurrence of a Net Tenant Delay,  as defined
                  in the Work Letter Agreement, of forty-five (45) calendar days
                  or more;

                           (f) the  filing of a petition  by or  against  Tenant
                  (the term  "Tenant"  also  meaning,  for the  purpose  of this
                  clause   24.1(d),   any   guarantor  of  the  named   Tenant's
                  obligations   hereunder)   (i)  in  any  bankruptcy  or  other
                  insolvency  proceeding,  (ii)  seeking  any  relief  under the
                  Bankruptcy  Code or any similar  debtor relief law,  (iii) for
                  the  appointment  of a  liquidator  or  receiver  for  all  or
                  substantially   all  of  Tenant's  property  or  for  Tenant's
                  interest  in  this  Lease,  or (iv) to  reorganize  or  modify
                  Tenant's capital structure; and

                           (g) the admission by Tenant in writing that it cannot
                  meet its  obligations  as they  become  due or the  making  by
                  Tenant of an assignment for the benefit of its creditors.

                  . Upon any  Event of  Default,  Landlord  may,  at  Landlord's
         option in its sole  discretion,  and in addition  to all other  rights,
         remedies and recourses afforded Landlord hereunder or by law or equity,
         do any one or more of the following:

                           (a)  terminate  this  Lease by the  giving of written
                  notice to Tenant;  reenter the  Premises,  repossess and enjoy
                  the  Premises  and all Tenant  Improvements;  and recover from
                  Tenant all of the  following:  (i) all Rent and other  amounts
                  accrued hereunder to the date of termination, (ii) all amounts
                  due under Section  24.3,  and (iii)  liquidated  damages in an
                  amount equal to (A) the total Rent that Tenant would have been
                  required to pay for the  remainder of the Term  discounted  to
                  present value at the prime lending rate (or  equivalent  rate,
                  however  denominated)  in effect on the date of termination at
                  the  largest  national  bank in the state where the Complex is
                  located,  minus (B) the then-present  fair rental value of the
                  Premises for such period, similarly discounted, plus any other
                  amount necessary to compensate  Landlord for all the detriment
                  proximately   caused  by  Tenant=s   failure  to  perform  its
                  obligations  under  this  Lease or which  would be  likely  to
                  result therefrom,  including,  without limitation,  attorneys=
                  fees, brokers= commissions or finder=s fees;

                           (b)  terminate  Tenant's  right to  possession of the
                  Premises  without  terminating  this  Lease by the  giving  of
                  written  notice to Tenant,  in which event Tenant shall pay to
                  Landlord (i) all Rent and other amounts  accrued  hereunder to
                  the date of termination  of  possession,  (ii) all amounts due
                  from time to time under Section  24.3,  and (iii) all Rent and
                  other sums required  hereunder to be paid by Tenant during the
                  remainder of the Term,  diminished by any net sums  thereafter
                  received by Landlord  through  reletting  the Premises  during
                  said  period.  Reentry by  Landlord in the  Premises  will not
                  affect the  obligations of Tenant  hereunder for the unexpired
                  Term.  Landlord  may bring  action  against  Tenant to collect
                  amounts  due by Tenant on one or more  occasions,  without the
                  necessity of Landlord's  waiting until expiration of the Term.
                  If Landlord elects to proceed under this Section  24.2(b),  it
                  may at any time  elect to  terminate  this Lease  pursuant  to
                  Section 24.2(a);

                           (c) without notice, alter any and all locks and other
                  security  devices at the Premises  without being  obligated to
                  deliver new keys to the Premises,  unless Tenant has cured all
                  Events of Default before  Landlord has  terminated  this Lease
                  under Section 24.2(a) or has entered into a lease to relet all
                  or a portion of the Premises; and/or

                           (d) if an  Event  of  Default  specified  in  Section
                  24.1(c)  occurs,  Landlord  may remove and store any  property
                  that  remains on the  Premises  and,  if Tenant does not claim
                  such  property   within  ten  (10)  days  after  Landlord  has
                  delivered  to Tenant  notice  of such  storage,  Landlord  may
                  appropriate,   sell,  destroy  or  otherwise  dispose  of  the
                  property  in  question  without  notice to Tenant or any other
                  person,  and  without  any  obligation  to  account  for  such
                  property.

         The  abandonment  of the Premises by Tenant or the failure of Tenant to
         occupy the Premises or any significant  portion thereof for a period of
         in excess of thirty (30) calendar days shall not constitute an Event of
         Default  hereunder,  but shall entitle  Landlord,  at its election,  to
         terminate  the Lease upon  written  notice to Tenant.  The  termination
         right of  Landlord  in such  event  shall be in  addition  to all other
         rights, remedies and recourses afforded Landlord hereunder or by law or
         equity upon the occurrence of an Event of Default. No taking possession
         of the Premises by Landlord shall be construed as Landlord=s acceptance
         of a surrender  of the Premises by Tenant or an election of Landlord to
         terminate  this Lease unless  written notice of such intention is given
         to  Tenant.   Notwithstanding   any  leasing  or   subletting   without
         termination of the Lease,  Landlord may at any time thereafter elect to
         terminate the Lease for Tenant=s previous breach.

                  . Upon any Event of Default, Tenant shall also pay to Landlord
         all costs and expenses incurred by Landlord,  including court costs and
         reasonable  attorneys'  fees,  in (a) retaking or  otherwise  obtaining
         possession  of the Premises,  (b) removing and storing  Tenant's or any
         other occupant's property,  (c) constructing the Tenant Improvements or
         otherwise incurred in connection with the Tenant Improvement  Allowance
         Items  as  defined  in  the  Work  Letter  Agreement,   (d)  repairing,
         restoring,  altering, remodeling or otherwise putting the Premises into
         condition  acceptable to a new tenant or tenants,  (e) reletting all or
         any part of the  Premises,  (f)  paying or  performing  the  underlying
         obligation which Tenant failed to pay or perform, and (g) enforcing any
         of Landlord's rights, remedies or recourses arising as a consequence of
         the Event of Default.

                  . Upon  termination  of this  Lease  or  upon  termination  of
         Tenant's  right to  possession  of the  Premises,  Landlord  shall  use
         reasonable  efforts to relet the Premises on such terms and  conditions
         as Landlord in its sole  discretion  may  determine  (including  a term
         different than the Term,  rental  concessions,  and  alterations to and
         improvements of the Premises); however, Landlord shall not be obligated
         to relet the Premises  before  leasing other  portions of the Building.
         Landlord  shall  not be liable  for,  nor  shall  Tenant's  obligations
         hereunder be  diminished  because of,  Landlord's  failure to relet the
         Premises  or  collect  rent  due with  respect  to such  reletting.  If
         Landlord  relets  the  Premises,   rent  Landlord  receives  from  such
         reletting shall be applied to the payment of: first,  any  indebtedness
         from Tenant to Landlord  other than Rent (if any);  second,  all costs,
         including  for  maintenance  and  alterations,  incurred by Landlord in
         reletting;  and third, Rent due and unpaid. In no event shall Tenant be
         entitled to the excess of any rent obtained by reletting  over the Rent
         herein reserved.

                  .  Upon  an  Event  of  Default,  Landlord  may,  but  without
         obligation to do so and without thereby waiving or curing such Event of
         Default,  pay or perform the  underlying  obligation for the account of
         Tenant,  and enter the Premises and expend the Security Deposit and any
         other sums for such purpose.

                  .  Provisions  of this  Lease  may only be waived by the party
         entitled  to the  benefit  of the  provision  evidencing  the waiver in
         writing.  Thus, neither the acceptance of Rent by Landlord following an
         Event of Default  (whether  known to  Landlord  or not),  nor any other
         custom or  practice  followed  in  connection  with this  Lease,  shall
         constitute  a waiver by  Landlord of such Event of Default or any other
         Event of Default.  Further,  the failure by Landlord to complain of any
         action or inaction by Tenant,  or to assert that any action or inaction
         by Tenant  constitutes (or would constitute,  with the giving of notice
         and the  passage of time) an Event of Default,  regardless  of how long
         such  failure  continues,  shall  not  extinguish,  waive or in any way
         diminish the rights, remedies and recourses of Landlord with respect to
         such action or inaction. No waiver by Landlord of any provision of this
         Lease or of any breach by Tenant of any obligation of Tenant  hereunder
         shall be deemed to be a waiver of any other provision hereof, or of any
         subsequent  breach by Tenant of the same or any other provision hereof.
         Landlord's  consent to any act by Tenant requiring  Landlord's  consent
         shall not be deemed to render  unnecessary  the obtaining of Landlord's
         consent to any subsequent act of Tenant. No act or omission by Landlord
         (other  than  Landlord's  execution  of a document  acknowledging  such
         surrender) or Landlord's agents,  including the delivery of the keys to
         the  Premises,  shall  constitute  an  acceptance of a surrender of the
         Premises.

         . Landlord  shall not be in default under this Lease,  and Tenant shall
not be entitled to exercise any right,  remedy or recourse  against  Landlord or
otherwise as a consequence of any alleged  default by Landlord under this Lease,
unless  Landlord  fails to perform  any of its  obligations  hereunder  and said
failure  continues for a period of thirty (30) days after Tenant gives  Landlord
and  (provided  that  Tenant  shall  have  been  given the name and  address  of
Landlord's  Mortgagee)  Landlord's  Mortgagee written notice thereof specifying,
with reasonable  particularity,  the nature of Landlord's failure.  If, however,
the  failure  cannot  reasonably  be cured  within the thirty  (30) day  period,
Landlord shall not be in default  hereunder if Landlord or Landlord's  Mortgagee
commences to cure the failure within the thirty (30) days and thereafter pursues
the curing of same diligently to completion. If Tenant recovers a money judgment
against  Landlord  for  Landlord's  default  of  its  obligations  hereunder  or
otherwise,  the judgment  shall be limited to Tenant's  actual  direct,  but not
consequential,  damages therefor and shall be satisfied only out of the interest
of  Landlord  in the Complex as the same may then be  encumbered,  and  Landlord
shall not otherwise be liable for any deficiency.  In no event shall Tenant have
the right to levy  execution  against any  property  of Landlord  other than its
interest in the  Complex.  The  foregoing  shall not limit any right that Tenant
might have to obtain specific performance of Landlord's obligations hereunder.

         . Upon the expiration or termination of the Term for whatever cause, or
upon the  exercise  by Landlord  of its right to reenter  the  Premises  without
terminating  this  Lease,  Tenant  shall  immediately,   quietly  and  peaceably
surrender  to Landlord  possession  of the  Premises  in "broom  clean" and good
order,  condition and repair,  except only for ordinary wear and tear, damage by
casualty not covered by Section 15.2 and repairs to be made by Landlord pursuant
to Section 15.1. If Tenant is in default under this Lease, Landlord shall have a
lien on such personal  property,  trade fixtures and other property as set forth
in  Section  38-3-1,  et  seq.,  of the  Utah  Code  Ann.  (or  any  replacement
provision).  Landlord may require Tenant to remove any personal property,  trade
fixtures,  other property,  alterations,  additions and improvements made to the
Premises by Tenant or by Landlord  for  Tenant,  and to restore the  Premises to
their condition on the date of this Lease. All personal property, trade fixtures
and other property of Tenant not removed from the Premises on the abandonment of
the  Premises or on the  expiration  of the Term or sooner  termination  of this
Lease for any cause shall  conclusively be deemed to have been abandoned and may
be appropriated,  sold,  stored,  destroyed or otherwise disposed of by Landlord
without notice to, and without any obligation to account to, Tenant or any other
person.  Tenant shall pay to Landlord all expenses  incurred in connection  with
the  disposition  of such property in excess of any amount  received by Landlord
from such  disposition.  Tenant shall not be released from Tenant's  obligations
under this Lease in connection with surrender of the Premises until Landlord has
inspected the Premises and delivered to Tenant a written  release.  While Tenant
remains in  possession of the Premises  after such  expiration,  termination  or
exercise  by  Landlord  of its  reentry  right,  Tenant  shall be  deemed  to be
occupying  the  Premises  as a  tenant-at-sufferance,  subject  to  all  of  the
obligations of Tenant under this Lease,  except that the daily Rent shall be one
hundred fifty percent  (150%) of the per-day Rent in effect  immediately  before
such expiration, termination or exercise by Landlord. No such holding over shall
extend the Term. If Tenant fails to surrender  possession of the Premises in the
condition  herein  required,  Landlord  may,  at Tenant's  expense,  restore the
Premises to such condition.

         .7.      MISCELLANEOUS

                  . The  obligations  of Tenant to pay Rent and to  perform  the
         other   undertakings  of  Tenant   hereunder   constitute   independent
         unconditional  obligations  to be  performed  at  the  times  specified
         hereunder,  regardless of any breach or default by Landlord  hereunder.
         Tenant shall have no right,  and Tenant hereby waives and  relinquishes
         all rights which Tenant might  otherwise  have,  to claim any nature of
         lien against the Complex or to withhold,  deduct from or offset against
         any Rent or other sums to be paid to Landlord by Tenant.

                  . Time is of the  essence  with  respect  to each date or time
         specified in this Lease by which an event is to occur.

                  . This Lease shall be governed by, and construed in accordance
         with, the laws of the State of Utah. All monetary and other obligations
         of Landlord and Tenant are  performable in the county where the Complex
         is located.

                  . Landlord  shall have the right to assign  without  notice or
         consent,  in whole  or in part,  any or all of its  rights,  titles  or
         interests  in and to the  Complex  or this  Lease  and,  upon  any such
         assignment, Landlord shall be relieved of all unaccrued liabilities and
         obligations hereunder to the extent of the interest so assigned.

                  . From time to time at the request of  Landlord or  Landlord's
         Mortgagee,  Tenant will within  seven (7)  calendar  days,  and without
         compensation or consideration  execute, have acknowledged and deliver a
         certificate  substantially  in the form of  Exhibit H  hereto,  setting
         forth  the  following:  (a) a  ratification  of  this  Lease;  (b)  the
         Commencement  Date,  expiration date and other Lease  information;  (c)
         that this Lease is in full force and effect and has not been  assigned,
         modified,  supplemented  or amended (except by such writing as shall be
         stated);  (d) that all  conditions  under this Lease to be performed by
         Landlord have been satisfied or, in the  alternative,  those claimed by
         Tenant to be unsatisfied; (e) that no defenses or offsets exist against
         the enforcement of this Lease by Landlord or, in the alternative, those
         claimed by Tenant to exist;  (f) whether within the knowledge of Tenant
         there are any existing breaches or defaults by Landlord  hereunder and,
         if so,  stating the defaults  with  reasonable  particularity;  (g) the
         amount of advance Rent,  if any (or none if such is the case),  paid by
         Tenant; (h) the date to which Rent has been paid; (i) the amount of the
         Security  Deposit;  and (j)  such  other  information  as  Landlord  or
         Landlord's  Mortgagee may request.  Landlord's Mortgagee and purchasers
         shall be  entitled  to rely on any  estoppel  certificate  executed  by
         Tenant. Tenant shall, within twenty (20) calendar days after Landlord's
         request,  furnish to Landlord current financial  statements for Tenant,
         prepared in accordance with generally  accepted  accounting  principles
         consistently applied and certified by Tenant to be true and correct.

                  . Landlord may, from time to time at its discretion, place any
         and all signs  anywhere  in the  Complex,  and may  change the name and
         street  address of the Complex.  Tenant shall not,  without  Landlord=s
         prior  written  consent,  use the name of the  Building for any purpose
         other than as the  address of the  business to be  conducted  by Tenant
         from the Premises.

                  . All notices and other  communications given pursuant to this
         Lease shall be in writing and shall either be sent by overnight courier
         or  mailed  by  first  class  United  States  mail,   postage  prepaid,
         registered or certified with return receipt requested, and addressed as
         set forth in Section AG@ of the Basic Lease  Information,  or delivered
         in person to the intended  addressee.  Notice sent by overnight courier
         shall become  effective  one (1) business day after being sent.  Notice
         mailed  in the  aforesaid  manner  shall  become  effective  three  (3)
         business days after deposit.  Notice given in any other manner, and any
         notice given to Landlord,  shall be effective  only upon receipt by the
         intended   addressee.   Notwithstanding   the   foregoing,   after  the
         Commencement Date, notice may also be given at the following addresses:
         (a) for Landlord, at the Building Manager=s office in the Building, and
         (b) for Tenant,  the  Premises.  Each party  shall have the  continuing
         right to change  its  address  for  notice  hereunder  by the giving of
         fifteen  (15)  days'  prior  written  notice  to  the  other  party  in
         accordance with this Section 27.7.

                  . This Lease constitutes the entire agreement between Landlord
         and  Tenant  relating  to the  subject  matter  hereof,  and all  prior
         agreements   relative  hereto  which  are  not  contained   herein  are
         terminated.  This Lease may be amended only by a written  document duly
         executed by Landlord and Tenant (and,  if a Mortgage is then in effect,
         by the Landlord's Mortgagee entitled to the benefits thereof),  and any
         alleged  amendment which is not so documented shall not be effective as
         to either party. The provisions of this Lease shall be binding upon and
         inure to the benefit of the parties hereto and their heirs,  executors,
         administrators,  successors and assigns;  provided,  however, that this
         Section 27.8 shall not negate,  diminish or alter the  restrictions  on
         Transfers applicable to Tenant set forth elsewhere in this Lease.

                  . This Lease is intended to be  performed in  accordance  with
         and only to the  extent  permitted  by all Legal  Requirements.  If any
         provision  of this  Lease or the  application  thereof to any person or
         circumstance  shall,  for any reason and to any  extent,  be invalid or
         unenforceable,  but the extent of the  invalidity  or  unenforceability
         does not  destroy  the basis of the  bargain  between  the  parties  as
         contained  herein,  the remainder of this Lease and the  application of
         such provision to other persons or circumstances  shall not be affected
         thereby,  but rather shall be enforced to the greatest extent permitted
         by law.

                  . As the  context of this Lease may  require,  pronouns  shall
         include natural persons and legal entities of every kind and character,
         the  singular  number  shall  include the plural,  and the neuter shall
         include the masculine and the feminine gender. Section headings in this
         Lease are for  convenience of reference  only and are not intended,  to
         any extent and for any purpose,  to limit or define any section hereof.
         Whenever the terms "hereof," "hereby,"  "herein,"  "hereunder" or words
         of similar  import are used in this Lease,  they shall be  construed as
         referring  to this Lease in its  entirety  rather than to a  particular
         section or provision,  unless the context specifically indicates to the
         contrary. Any reference to a particular "Section" shall be construed as
         referring to the indicated section of this Lease.



<PAGE>


                  . In the event either party  commences a legal  proceeding  to
         enforce any of the terms of this Lease,  the  prevailing  party in such
         action shall have the right to recover  reasonable  attorneys' fees and
         costs  from the  other  party,  to be  fixed  by the  court in the same
         action.  "Legal  proceedings"  includes  appeals  from  a  lower  court
         judgment  as  well  as  proceedings  in the  Federal  Bankruptcy  Court
         ("Bankruptcy Court"),  whether or not they are adversary proceedings or
         contested matters. The "prevailing party" (i) as used in the context of
         proceedings  in the Bankruptcy  Court means the prevailing  party in an
         adversary proceeding or contested matter, or any other actions taken by
         the  non-bankrupt  party which are reasonably  necessary to protect its
         rights under this Lease, and (ii) as used in the context of proceedings
         in any court  other  than the  Bankruptcy  Court  means the party  that
         prevails in obtaining a remedy or relief which most nearly reflects the
         remedy or relief which the party sought.

                  . Tenant and Landlord  hereby  warrant and represent  unto the
         other that it has not incurred or authorized any brokerage  commission,
         finder's fees or similar payments in connection with this Lease,  other
         than that which is due pursuant to a separate written agreement between
         the  Landlord and  Landlord=s  agents and  subagents.  Each party shall
         defend,  indemnify  and hold the other  harmless  from and  against any
         claim  for  brokerage  commission,  finder's  fees or  similar  payment
         arising by virtue of  authorization  of such party, or any Affiliate of
         such party, in connection with this Lease.

                  . Any amount  due from  Tenant to  Landlord  which is not paid
         when due shall bear  interest  at the lesser of ten  percent  (10%) per
         annum or the maximum  rate allowed by law from the date such payment is
         due until paid,  but the payment of such  interest  shall not excuse or
         cure the default in payment.

                  . Each  person  executing  this  Lease  on  behalf  of  Tenant
         represents  that (a)  Tenant is a duly  organized  and  existing  legal
         entity,  in good  standing  in the State of Utah,  (b)  Tenant has full
         right and  authority to execute,  deliver and perform  this Lease,  (c)
         this Lease is binding upon and enforceable against Tenant in accordance
         with its terms,  (d) the person  executing and delivering this Lease on
         behalf of Tenant was duly  authorized to do so, and (d) upon request of
         Landlord, such person will deliver to Landlord satisfactory evidence of
         his or her authority to execute this Lease on behalf of Tenant.

                  . Neither this Lease  (including  any Exhibit  hereto) nor any
         memorandum  hereof shall be recorded  without the prior written consent
         of Landlord.

               .    All Exhibits  and written  addenda  hereto are  incorporated
                    herein for any and all purposes.

                  . This Lease may be executed in two or more counterparts, each
         of which shall be an original,  but all of which shall  constitute  but
         one instrument.

                  . The indemnity  obligations of Tenant contained in this Lease
         shall survive the  expiration or earlier  termination  of this Lease to
         and  until the last to occur of (a) the last day  permitted  by law for
         the   bringing   of  any  claim  or  action   with   respect  to  which
         indemnification  may be claimed,  or (b) the date on which any claim or
         action for which indemnification may be claimed under such provision is
         fully and finally  resolved and any  compromise  thereof or judgment or
         award  thereon  is paid  in  full.  Payment  shall  not be a  condition
         precedent  to recovery  upon any  indemnification  provision  contained
         herein.

                  . Any guaranty  delivered in connection  with this Lease is an
         integral  part of this  Lease and  constitutes  consideration  given to
         Landlord to enter into this Lease.  No amendment to this Lease shall be
         binding on Landlord or Tenant  unless  reduced to writing and signed by
         both  parties.  Each  provision  to be  performed  by  Tenant  shall be
         construed to be both a covenant  and a  condition.  Venue on any action
         arising out of this Lease shall be proper only in the District Court of
         Salt Lake  County,  State of Utah.  Landlord  and Tenant waive trial by
         jury in any action,  proceeding  or  counterclaim  brought by either of
         them against the other on all matters  arising out of this Lease or the
         use and  occupancy of the  Premises.  The  submission  of this Lease to
         Tenant  is not an  offer to  lease  the  Premises  or an  agreement  by
         Landlord to reserve the  Premises  for  Tenant.  Landlord  shall not be
         bound to Tenant until Tenant has duly executed and delivered  duplicate
         original  copies  of this  Lease  to  Landlord  and  Landlord  has duly
         executed  and  delivered  one of those  duplicate  original  copies  to
         Tenant.
         EXECUTED as of the date and year above first written.

TENANT  ACKNOWLEDGES  THAT  LANDLORD HAS MADE NO  WARRANTIES  TO TENANT,  EITHER
EXPRESS OR IMPLIED,  AND  LANDLORD  AND TENANT  EXPRESSLY  DISCLAIM  ANY IMPLIED
WARRANTY  THAT THE  PREMISES  ARE  SUITABLE  FOR  TENANT'S  INTENDED  COMMERCIAL
PURPOSE.

                           TENANT:  MRS. FIELDS= ORIGINAL COOKIES, INC.,
                             a Delaware corporation


                                                By:

                                                Name:

                                                Title:
                                                January 18, 1998


               LANDLORD:  2855  E.  COTTONWOOD  PARKWAY,  L.C.,  a Utah  limited
                    liability company, by its following Managing Member

               COTTONWOOD  CORPORATE  CENTER,  L.C.,  a Utah  limited  liability
                    company, by its following member

               C&E  HOLDINGS  PARTNERSHIP,  a Utah general  partnership,  by its
                    Managing General Partner

               COTTONWOOD  EQUITIES,  LTD.,  a  Texas  limited  partnership,  by
                    Cottonwood Realty Services, L.L.C., its general partner


               By:  JOHN  L.  WEST,  Managing  Director   S:\INVEST\CCC\Building
                    11\Leases\Mrs. Fields\Mrs. Fields lease.wpd


<PAGE>



                                       A-3

                                    EXHIBIT A

                            GLOSSARY OF DEFINED TERMS



a.       "Addendum"  shall mean all the addenda,  exhibits and  attachments,  if
         any,  attached to the Lease or to any exhibit to the Lease. All addenda
         are  by  definition  incorporated  into  the  Lease  Agreement.  Unless
         otherwise  specifically  provided,  terms and  phrases in any  Addendum
         shall have the  meaning of such terms and  phrases as  provided  in the
         Lease Agreement and this Glossary of Defined Terms.

b.       "Affiliate"  shall  mean a person  or party who or which  controls,  is
         controlled by or is under common control with, another person or party.

     c. "Building"  shall mean that certain office building and garage structure
constructed  on the  Land,  the  --------  street  address  of  which is 2855 E.
Cottonwood Parkway,  Salt Lake County,  Utah. The term "Building" shall include,
without  limitation,  all fixtures  and  appurtenances  in and to the  aforesaid
structure,   including  specifically  but  without  limitation  all  above-grade
walkways and all electrical,  mechanical,  plumbing, security, elevator, boiler,
HVAC,  telephone,  water, gas, storm sewer, sanitary sewer and all other utility
systems and connections,  all life support systems,  sprinklers, smoke detection
and other fire protection systems, and all equipment,  machinery, shafts, flues,
piping,   wiring,   ducts,  duct  work,   panels,   instrumentation   and  other
appurtenances relating thereto.

d. "Building  Operating  Hours" shall mean 7:30 a.m. to 6:00 p.m. Monday through
Friday, and Saturday 8:00 a.m. to 1:00 p.m., exclusive of Sundays and Holidays.

e.       "Building Rules and  Regulations"  shall mean the rules and regulations
         governing the Complex  promulgated  by Landlord from time to time.  The
         current  Building  Rules and  Regulations  maintained  by Landlord  are
         attached as Exhibit C hereto.

f.       "Building  Standard",  when applied to an item, shall mean such item as
         has been  designated  by Landlord  (orally or in writing) as  generally
         applicable  throughout  the leased  portions of the  Building,  as more
         fully set forth on Exhibit D2 hereto.

     g. "Commencement  Date" shall mean the date of the commencement of the Term
as determined pursuant to Section 6.3.

h.       "Common Areas" shall mean all areas and  facilities  within the Complex
         which have been  constructed  and are being  maintained by Landlord for
         the common,  general,  nonexclusive use of all tenants in the Building,
         as  revised  from  time to time in  Landlord=s  discretion,  and  shall
         include  rest rooms,  lobbies,  corridors,  service  areas,  elevators,
         stairs and stairwells, the Parking Facility,  driveways, loading areas,
         ramps, walkways and landscaped areas.

     i. "Complex" shall mean the Land and all  improvements  thereon,  including
the Building and the Parking Facility.

j.       "Fiscal  Year"  shall mean each  fiscal  year (or  portion  thereof) as
         designated  by Landlord,  in which any portion of the Lease Term falls,
         through and  including the Fiscal Year in which the Lease Term expires.
         The Fiscal Year currently commences on January 1; however, Landlord may
         change the Fiscal Year at any time or times.

k.       "Force  Majeure"  shall mean the occurrence of any event which hinders,
         prevents  or  delays  the   performance  by  Landlord  of  any  of  its
         obligations  hereunder  and which is beyond the  reasonable  control of
         Landlord.

l.       "Holidays"  shall mean (a) New Year's Day,  Memorial Day,  Independence
         Day, Labor Day,  Thanksgiving  Day and Christmas Day, (b) other days on
         which national or state banks located in the state where the Complex is
         located must or may close for ordinary  operations,  and (c) other days
         which are  commonly  observed as Holidays by the majority of tenants of
         the Building. If the Holiday occurs on a Saturday or Sunday, the Friday
         preceding or the Monday  following  may, at Landlord's  discretion,  be
         observed as a Holiday.

     m. "HVAC" shall mean the heating,  ventilation and air conditioning systems
     in the Building.

     n. "Impositions" shall mean (a) all real estate, personal property, rental,
     water,  sewer,   transit,  use,  -----------  occupancy  and  other  taxes,
     assessments,  charges, excises and levies (including any interest, costs or
     penalties  with  respect  thereto),   general  and  special,  ordinary  and
     extraordinary,  foreseen and unforeseen,  of any kind and nature whatsoever
     which are assessed,  levied, charged or imposed upon or with respect to the
     Complex,  or any portion  thereof,  or the sidewalks,  streets or alleyways
     adjacent  thereto,  or the ownership,  use,  occupancy or enjoyment thereof
     (including   but  not  limited  to  mortgage  taxes  and  other  taxes  and
     assessments  passed on to Landlord by  Landlord's  Mortgagee),  and (b) all
     charges for any easement,  license,  permit or agreement maintained for the
     benefit of the  Complex.  "Impositions"  shall not  include  income  taxes,
     estate and inheritance taxes,  excess profit taxes,  franchise taxes, taxes
     imposed on or measured by the income of Landlord  from the operation of the
     Complex,  and taxes  imposed on account of the transfer of ownership of the
     Complex or the Land. If any or all of the Impositions shall be discontinued
     and, in substitution  therefor,  taxes,  assessments,  charges,  excises or
     impositions  shall be  assessed,  levied,  charged  or  imposed  wholly  or
     partially  on the  Rents  received  or  payable  hereunder  (a  "Substitute
     Imposition"),     then    the     Substitute     Imposition     shall    be
     ---------------------- deemed to be included within the term "Impositions."

     o. "Land" shall mean the real property on which the Building is constructed
     and which is further described in Exhibit E hereto.

p.       "Landlord=s Consent or Landlord=s  Approval" as used in this Agreement,
         shall mean the prior written consent or written approval of Landlord to
         the  particular  item or  request.  Where  provided  in the Lease,  the
         Landlord=s  consent or approval shall be determined in Landlord=s  sole
         discretion, but shall otherwise not be unreasonably withheld.

q.       "Landlord's  Mortgagee"  shall mean the mortgagee of any mortgage,  the
         beneficiary  of any deed of  trust,  the  pledgee  of any  pledge,  the
         secured party of any security interest,  the assignee of any assignment
         and the transferee of any other  instrument of transfer  (including the
         ground  lessor of any  ground  lease on the Land) now or  hereafter  in
         existence on all or any portion of the Complex,  and their  successors,
         assigns and purchasers.  "Mortgage" shall mean any such mortgage,  deed
         of  trust,   pledge,   security   agreement,   assignment  or  transfer
         instrument,  including  all  renewals,  extensions  and  rearrangements
         thereof and of all debts secured thereby.

r.       "Landlord's Work" shall mean all improvements,  components, assemblies,
         installations,  finish, labor,  materials and services that Landlord is
         required to furnish, install, perform, provide or apply to the Premises
         as specified in the Work Letter Agreement.

s.       "Legal  Requirements"  shall mean any and all (a)  judicial  decisions,
         orders,  injunctions,  writs, statutes,  rulings,  rules,  regulations,
         promulgations,  directives,  permits, certificates or ordinances of any
         governmental  authority in any way applicable to Tenant or the Complex,
         including  but not  limited  to the  Building  Rules  and  Regulations,
         zoning,   environmental   and   utility   conservation   matters,   (b)
         requirements  imposed on  Landlord  by any  Landlord's  Mortgagee,  (c)
         insurance  requirements,  and  (d)  other  documents,   instruments  or
         agreements  (written  or oral)  relating to the Complex or to which the
         Complex may be bound or encumbered.

t.       "Parking  Facility"  shall  mean (a) any  parking  garage and any other
         parking lot or facility  adjacent  to or in the Complex  servicing  the
         Building, and (b) any parking area, open or covered, leased by Landlord
         to service the Building.

u.       "Permitted  Use" means lawful,  general  business office purposes only,
         and no other purpose,  in strict compliance with the Building Rules and
         Regulations   from  time  to  time  in  effect  and  all  other   Legal
         Requirements.

v.       "Premises"  shall mean the area leased by Tenant pursuant to this Lease
         as outlined on the floor plan drawing  attached as Exhibit B hereto and
         all other  space  added to the  Premises  pursuant to the terms of this
         Lease. The Premises  includes the space between the interior surface of
         the walls and the top  surface of the floor slab of the  outlined  area
         and the finished surface of the ceiling immediately above.

w.       "Rentable  Area" shall mean the  Rentable  Area of the Premises and the
         Rentable  Area of the  Building as stated in Section AA@ of the Summary
         of Basic Lease Information.

x.       "Rent" shall mean Base Rent, Additional Rent, the parking charge called
         for in Section 5.4 and all other amounts  provided for under this Lease
         to be paid by Tenant,  whether as Additional  Rent or otherwise.  "Base
         Rent" shall mean the base rent  specified in Section 5.1 as adjusted in
         accordance  with Section  5.2.  "Base Rent  Adjustment"  shall mean the
         increase  in  the  annual  Base  Rent  as set  forth  in  Section  5.2.
         "Additional  Rent" shall mean the additional  rent specified in Section
         5.3.

     y. "Security Deposit" means the amount stated in Section AF@ of the Summary
     of Basic Lease Information.

z.       ASubstantial Completion@ shall mean the completion of construction upon
         the  Premises  of the  Tenant  Improvements  pursuant  to the  approved
         Working  Drawings,  with the  exception of any punch list items and any
         tenant fixtures,  work-stations,  built-in furniture or equipment to be
         installed by Tenant or under the supervision of Tenant.

     aa. "Taking" or "Taken" shall mean the actual or constructive condemnation,
or the actual or  constructive  acquisition by or under threat of  condemnation,
eminent domain or similar proceeding, by or at the direction of any governmental
authority or agency.

     bb. "Tenant's Share" shall mean the percentage of Operating  Expenses to be
     paid by Tenant in accordance  with the  provisions of the Lease.  "Tenant's
     Share" may be adjusted by Landlord from time to time to reflect adjustments
     to the then-current Rentable Area of the Building or the Premises. Landlord
     and  Tenant  stipulate  that  "Tenant's  Share"  shall  initially  mean the
     percentage stated in Section AD@ of the Summary of Basic Lease Information.

     cc. "Transfer" shall mean (a) an assignment  (direct or indirect,  absolute
     or conditional, by operation of -------- law or otherwise) by Tenant of all
     or any portion of Tenant's  interest in this Lease or the leasehold  estate
     created  hereby,  (b) a sublease of all or any portion of the Premises,  or
     (c) the grant or conveyance by Tenant of any  concession or license  within
     the Premises.  If Tenant is a corporation,  then any transfer of this Lease
     by merger,  consolidation or dissolution,  or by any change in ownership or
     power to vote a  majority  of the voting  stock  (being the shares of stock
     regularly  entitled  to vote  for the  election  of  directors)  in  Tenant
     outstanding  at the time of  execution  of this Lease  shall  constitute  a
     Transfer.  If Tenant is a partnership  having one or more  corporations  as
     general partners, the preceding sentence shall apply to each corporation as
     if the  corporation  alone had been the  Tenant  hereunder.  If Tenant is a
     general or limited partnership, joint venture or other form of association,
     the  Transfer  of a  majority  of the  ownership  interests  therein  shall
     constitute a Transfer.  "Transferee"  ----------  shall mean the  assignee,
     sublessee, pledgee, concessionaire,  licensee or other transferee of all or
     any  portion of  Tenant's  interest in this  Lease,  the  leasehold  estate
     created hereby or the Premises.

     dd. "Work Letter  Agreement" shall mean the agreement,  if any, attached as
     Exhibit D hereto  between  Landlord  and  Tenant  for the  construction  of
     improvements in the Premises.




<PAGE>



                                       B-1

                                    EXHIBIT B

                                    PREMISES



                       Attach floor plan of the Premises.





<PAGE>



                                       C-3

                                    EXHIBIT C

                              RULES AND REGULATIONS


                  Tenant shall comply with the following Rules and  Regulations.
Landlord  shall not be responsible  to Tenant for the  nonperformance  of any of
these  Rules and  Regulations  by  Tenant,  any other  tenant,  or any  visitor,
licensee, agent, or other person or entity.

         1.  Security;  Admission  to  Building.  Landlord may from time to time
adopt  appropriate  systems  and  procedures  for the  security or safety of the
Building,  any  persons  occupying,  using  or  entering  the  Building,  or any
equipment,  finishings or contents of the Building, and each tenant shall comply
with such  systems  and  procedures.  Landlord  shall in no case be  liable  for
damages  for any error with regard to the  admission  to or  exclusion  from the
Building  of  any  person.  In the  event  of an  invasion,  mob,  riot,  public
excitement or other commotion,  Landlord reserves the right to prevent access to
the Building  during the  continuance of the same by closing of the doors of the
Building  or any other  reasonable  method,  for the safety of the  tenants  and
protection of the Building and property in the Building.

         2. Conduct and Exclusion or Expulsion.  Tenant's  employees,  visitors,
and  licensees  shall not  loiter in or  interfere  with the use of the  Parking
Facility or the Complex's  driveway or parking areas, nor consume alcohol in the
Common  Areas of the  Complex or the Parking  Facility.  The  sidewalks,  halls,
passages, exits, entrances, elevators, escalators, and stairways of the Building
will not be  obstructed  by any  tenants or used by any of them for any  purpose
other than for ingress to and egress from their respective premises.  The halls,
passages, exits, entrances, elevators, escalators, and stairways are not for the
general  public,  and  Landlord  may control  and prevent  access to them by all
persons  whose  presence,  in the  reasonable  judgment  of  Landlord,  would be
prejudicial to the safety,  character,  reputation and interests of the Building
and its tenants.  In  determining  whether  access will be denied,  Landlord may
consider attire worn by a person and its appropriateness for an office building,
whether shoes are being worn, use of profanity,  either verbally or on clothing,
actions of a person (including without limitation spitting,  verbal abusiveness,
and the  like),  and such other  matters as  Landlord  may  reasonably  consider
appropriate.

         3.  Signs,  Notices  and  Decorations.   No  sign,  placard,   picture,
decoration, name, advertisement or notice (collectively AMaterial@) visible from
the exterior of any tenant's  premises shall be inscribed,  painted,  affixed or
otherwise  displayed by any tenant on any part of the Building without the prior
written  consent of Landlord.  All approved  signs or lettering will be printed,
painted,  affixed or inscribed at the expense of the tenant  desiring  such by a
person approved by Landlord. Material visible from outside the Building will not
be permitted.  Landlord may remove such Material without any liability,  and may
charge the expense incurred by such removal to the tenant in question.

         4. Curtains and Decorations. No awnings, curtains,  draperies,  blinds,
shutters,  shades, screens, or other coverings,  hangings or decorations will be
attached  to,  hung or placed in, or used in  connection  with any window of the
Building or the Premises without Landlord=s prior written consent.

         5.  Non-obstruction  of  Light.  The  sashes,  sash  doors,  skylights,
windows, heating, ventilating, and air conditioning vents and doors that reflect
or admit light and air into the halls,  passageways,  tenant premises,  or other
public places in the Building  shall not be covered or obstructed by any tenant,
nor will any bottles,  parcels or other articles or decorations be placed on any
window sills.

         6. Showcases. No showcases or other articles will be put in front of or
affixed to any part of the  exterior of the  Building,  nor placed in the public
halls, corridors or vestibules without the prior written consent of Landlord.

         7.  Cooking;  Use of Premises  for  Improper  Purposes.  No tenant will
permit its Premises to be used for lodging or sleeping.  No cooking will be done
or  permitted  by any tenant on its  Premises,  except in areas of the  Premises
which are specially  constructed for cooking as specifically provided in working
drawings  approved by Landlord,  so long as such use is in  accordance  with all
applicable  federal,  state,  and  city  laws,  codes,  ordinances,   rules  and
regulations.  Microwave ovens and other Underwriters=  Laboratory  (UL)Bapproved
equipment may be used in the Premises for heating food and brewing coffee,  tea,
and similar beverages for employees and visitors. The Premises shall not be used
for the storage of merchandise or for any improper, reasonably objectionable, or
immoral purpose.

         8.  Janitorial  Service.  No tenant  will  employ any person or persons
other than the  cleaning  service of Landlord  for the  purpose of cleaning  the
premises,  unless  otherwise  agreed by  Landlord in  writing.  If any  tenant's
actions result in any increased expense for any required cleaning,  Landlord may
assess such tenant for such expenses.  Janitorial  service will not be furnished
on nights to offices  which are occupied  after  business  hours on those nights
unless, by prior written  agreement of Landlord,  service is extended to a later
hour for specifically designated offices.

         9. Use of  Restrooms.  The  toilets,  urinals,  wash  bowls  and  other
plumbing  fixtures will not be used for any purposes  other than those for which
they  were  constructed,  and no  sweepings,  rubbish,  rags  or  other  foreign
substances will be thrown in them. All damages  resulting from any misuse of the
fixtures will be borne by the tenant who, or whose servants,  employees, agents,
visitors or licensees, have caused the damage.

         10. Defacement of Premises or Building.  No tenant will deface any part
of the Premises or the Building.  Without the prior written consent of Landlord,
no tenant will lay linoleum or other similar floor  covering so that it comes in
direct  contact with the floor of such tenant's  premises.  If linoleum or other
similar floor covering is to be used, an interlining of builder's deadening felt
will be first  affixed  to the  floor by a paste or other  material  soluble  in
water.  The use of  cement  or other  similar  adhesive  material  is  expressly
prohibited.  Except as permitted by Landlord by prior  written  consent,  Tenant
shall not mark on, paint signs on, cut, drill into,  drive nails or screws into,
or in any way deface the walls,  ceilings,  partitions or floors of the Premises
or of the Building, and any defacement,  damage or injury directly or indirectly
caused by Tenant shall be paid for by Tenant. Pictures or diplomas shall be hung
on tacks or small nails; Tenant shall not use adhesive hooks for such purposes.

         11.  Locks;  Keys. No tenant will alter,  change,  replace or rekey any
lock or install a new lock or a knocker on any door of the  Premises.  Landlord,
its  agent  or  employee  will  retain a  master  key to all  door  locks on the
Premises.  Any new door  locks  required  by a tenant or any change in keying of
existing locks will be installed or changed by Landlord  following such tenant's
written request to Landlord and will be at such tenant's expense.  All new locks
and rekeyed locks will remain operable by Landlord's  master key.  Landlord will
furnish to each  tenant,  free of charge,  two (2) keys to each door lock on its
premises,  and two (2) Building  access  cards.  Landlord will have the right to
collect a  reasonable  charge for  additional  keys and cards  requested  by any
tenant. Each tenant,  upon termination of its tenancy,  will deliver to Landlord
all keys and  access  cards  for the  Premises  and  Building  which  have  been
furnished to such tenant. Tenant shall keep the doors of the Premises closed and
securely locked when Tenant is not at the Premises.

         12. Furniture, Freight and Equipment. No furniture,  freight, packages,
merchandise,  or  equipment  of any kind may be  brought  into the  Building  or
carried up or down in the  elevators,  except  between  those  hours and in that
specific  elevator  designated  by Landlord  or  otherwise  upon  consent of the
Landlord,  without prior notice to and consent of Landlord.  Landlord may at any
time restrict the  elevators and areas of the Building into which  deliveries or
messengers  may enter.  The elevator  designated for freight by Landlord will be
available  for use by all tenants in the Building  during the hours and pursuant
to such  procedures  as Landlord may  determine  from time to time.  The persons
employed to move Tenant's equipment, material, furniture or other property in or
out of the  Building  must be  acceptable  to  Landlord;  such persons must be a
locally  recognized  professional mover whose primary business is the performing
of relocation  services,  and must be bonded and fully insured. A certificate or
other  verification  of such insurance must be received and approved by Landlord
prior to the start of any moving  operations.  Insurance must be sufficient,  in
Landlord's sole opinion, to cover all personal liability, theft or damage to the
Building, including without limitation floor coverings, doors, walls, elevators,
stairs, foliage and landscaping. All moving operations will be conducted at such
times and in such a manner as  Landlord  may  direct,  and all moving  will take
place during nonbusiness hours unless Landlord otherwise agrees in writing.  The
moving tenant shall be responsible for the provision of Building security during
all moving operations,  and shall be liable for all losses and damages sustained
by any party as a result of the failure to supply  adequate  security.  Landlord
may  prescribe  the  weight,  size and  position  of all  equipment,  materials,
furniture or other  property  brought into the Building.  Heavy objects will, if
considered  necessary by Landlord,  stand on wood strips of such thickness as is
necessary to distribute  the weight  properly.  Landlord will not be responsible
for loss of or damage to any such property  from any cause,  and all damage done
to the Building by moving or  maintaining  such property will be repaired at the
expense of the moving  tenant.  Landlord  may  inspect  all such  property to be
brought into the  Building  and to exclude  from the Building all such  property
which  violates any of these rules and  regulations  or the lease of which these
rules  and  regulations  are  a  part.  Supplies,  goods,  materials,  packages,
furniture  and all other  items of every  kind  delivered  to or taken  from the
Premises will be delivered or removed through the entrance and route  designated
by Landlord.

         13. Inflammable or Combustible Fluids or Materials;  Noninterference of
Others. No tenant will use or keep in the Premises or the Building any kerosene,
gasoline,  inflammable,  combustible or explosive fluid or material, or chemical
substance  other than limited  quantities of them  reasonably  necessary for the
operation or maintenance of office  equipment or limited  quantities of cleaning
fluids and solvents  required in the normal  operation of the Premises.  Without
Landlord's prior written  approval,  no tenant will use any method of heating or
air  conditioning  other than that supplied by Landlord.  Tenant shall not waste
electricity,  water, or air conditioning and shall cooperate fully with Landlord
to  insure  the most  effective  operation  of the  Building=s  heating  and air
conditioning  system.  No tenant will keep any firearms within the Premises.  No
tenant will use or keep,  or permit to be used or kept,  any foul or noxious gas
or substance in the Premises, or permit or suffer the Premises to be occupied or
used in any manner  offensive or objectionable to Landlord or other occupants of
the Building by reason of noise,  odors or vibrations,  nor interfere in any way
with other tenants or those having business in the Building.

         14.  Address of  Building.  Landlord  may,  without  notice and without
liability to any tenant, change the name and street address of the Building.

         15. Use of Building  Name or Likeness.  Landlord will have the right to
prohibit any advertising by Tenant  mentioning the Building which, in Landlord's
reasonable  opinion,  tends to impair  the  reputation  of the  Building  or its
desirability  as a Building for offices and, upon written  notice from Landlord,
Tenant will discontinue such advertising.

         16. Animals,  Birds and Vehicles.  Tenant will not bring any animals or
birds into the  Premises  or  Building,  and will not permit  bicycles  or other
vehicles  inside  or on the  sidewalks  outside  the  Building,  except in areas
designated from time to time by Landlord for such purposes.

         17. Off-Hour  Access.  All persons  entering or leaving the Building at
any time  other  than the  Building's  business  hours  shall  comply  with such
off-hour  regulations  as Landlord may  establish  and modify from time to time.
Landlord may limit or restrict  access to the  Building  during such periods and
shall not be liable for any error with regard to the  admission  or exclusion of
any person.

         18. Disposal of Trash. Each tenant will store all its trash and garbage
within  its  premises.  No  material  will  be  placed  in the  trash  boxes  or
receptacles if such material is of such nature that it may not be disposed of in
the ordinary and customary manner of removing and disposing of trash and garbage
without being in violation of any law or ordinance governing such disposal.  All
garbage and refuse  disposal  will be made only through  entryways and elevators
provided  for such  purposes  and at such times as Landlord  may  designate.  No
furniture,  appliances,  equipment  or  flammable  products  of any  type may be
disposed of in the Building trash receptacles.

         19.  Disturbance  of  Tenants.  Canvassing,  peddling,  soliciting  and
distribution  of  handbills  or any other  written  materials in the Building or
Parking Facility are prohibited, and each tenant will cooperate to prevent same.

         20. Doors to Public Corridors.  Each tenant shall keep the doors of the
Premises  closed  and  locked,  and  shall  shut off all  water  faucets,  water
apparatus, and utilities before tenant or tenant's employees leave the Premises,
so as to prevent waste or damage,  and for any default or  carelessness  in this
regard  Tenant  shall be liable for all injuries  sustained by other  tenants or
occupants of the Building or Landlord.  On multiple-tenancy  floors, all tenants
will keep the doors to the  Building  corridors  closed at all times  except for
ingress and egress.

         21.  Concessions.  Tenant shall not grant any concessions,  licenses or
permission  for the sale or taking of orders for food or services or merchandise
in the  Premises,  install or permit the  installation  or use of any machine or
equipment  for  dispensing  food or  beverage  in the  Building,  nor permit the
preparation,  serving,  distribution  or  delivery of food or  beverages  in the
Premises,  without the prior written approval of Landlord and only in compliance
with  arrangements  prescribed  by Landlord.  Only persons  approved by Landlord
shall be permitted to serve,  distribute or deliver food and beverage within the
Building or to use the public areas of the Building for that purpose.

         22.  Telecommunication  and  Other  Wires.  Tenant  may  not  introduce
Telecommunication wires or other wires into the Premises without first obtaining
Landlord=s approval of the method and location of such introduction.

         23. Rules Changes;  Waivers. Landlord reserves the right at any time to
change or rescind any one or more of these Rules and  Regulations or to make any
additional reasonable Rules and Regulations that, in Landlord=s judgment, may be
necessary or helpful for the  management,  safety or cleanliness of the Premises
or Building; the preservation of good order; or the convenience of occupants and
tenants of the Building  generally.  Landlord may waive any one or more of these
Rules and  Regulations  for the benefit of any particular  tenant.  No waiver by
Landlord shall be construed as a waiver of those Rules and  Regulations in favor
of any other tenant,  and no waiver shall prevent  Landlord from enforcing those
Rules and Regulations against a tenant or any other tenant in the future. Tenant
shall be considered to have read these Rules and  Regulations and to have agreed
to abide by them as a condition of Tenant=s occupancy of the Premises.


<PAGE>



                                       D-5

                                    EXHIBIT D

                              WORK LETTER AGREEMENT


         This Work Letter Agreement is attached to and made a part of the Lease.
All terms used in this Work  Letter  Agreement  which  have been  defined in the
Lease  have  the same  meaning  as set  forth in the  Lease.  This  Work  Letter
Agreement shall set forth the terms and conditions  relating to the construction
of Tenant Improvements in the Premises.

II.      Landlord and Tenant Construction Obligations

         A. Space Plan Preparation. Tenant shall assist and fully cooperate with
the space  planner/architect  (the ASpace  Planner@)  designated  by Landlord to
prepare a detailed space plan (ASpace Plan@)  containing all information  listed
in Section II of this Work Letter Agreement for all tenant improvements ("Tenant
Improvements")  proposed  by Tenant in the  Premises.  The Space  Plan  shall be
delivered  to Landlord on or before the date  specified  in the Summary of Basic
Lease  Information,  Section AH.@ If the Space Plan is not delivered by the date
listed above,  then each calendar day of delay in delivery shall  constitute one
day of "Tenant Delay" hereunder.

         B. Space Plan Approval and Tenant Improvement Allowance.  Landlord will
review the Space Plan upon  receipt from Tenant and shall  thereafter  meet with
Tenant and advise  Tenant as to the matters set forth in this  Section IB below.
In  connection  with  construction  of the Tenant  Improvements,  and as limited
hereby,  Tenant  shall be  entitled  to a one-time  maximum  tenant  improvement
allowance (the ATenant  Improvement  Allowance@) in the amount  specified in the
Summary of Basic Lease  Information,  Section AH@ for the costs  relating to the
design,  modification  and  construction of the Tenant  Improvements as provided
herein.  In addition,  Tenant shall have a Tenant Moving  Allowance (the ATenant
Moving  Allowance@)  in the  amount  specified  in the  Summary  of Basic  Lease
Information,  Section  AH@  for the  cost of  moving  expenses  and the  cost of
furniture,  fixtures and equipment for the Premises  actually incurred by Tenant
during the period  beginning  upon  execution of the Lease until sixty (60) days
following the Commencement Date. No portion of the Tenant Improvement  Allowance
can be applied to, or utilized for, Tenant moving expenses or Tenant  furniture,
fixtures  and  equipment  and Tenant  shall not be  entitled to a credit for any
amounts  of the  Tenant  Improvement  Allowance  not  applied to the cost of the
Tenant  Improvements.  No portion of the Tenant Moving  Allowance can be applied
to, or utilized for, the cost of the Tenant Improvements and Tenant shall not be
entitled to a credit for any amounts of the Tenant Moving  Allowance not applied
to moving  expenses or Tenant  furniture,  fixtures  and  equipment as set forth
hereinabove.

         The  Tenant  Improvement  Allowance  shall  be  disbursed  by  Landlord
(pursuant to Landlord=s  disbursement  process) for the following items, each of
which shall be applied against and reduce the Tenant Improvement Allowance:  (i)
the cost of materials,  labor and other costs related to the construction of the
Tenant  Improvements,  (ii) the cost of preparation and one  modification of the
Space Plan at a fee of  seventeen  cents  ($.17) per usable  square  foot of the
Premises,  together with  additional  charges for any additional  modifications,
(iii) the cost of the preparation of construction plans or Working Drawings at a
fee of fifty-two  cents ($.52) per usable square foot of the Premises,  together
with additional  charges for any additional  modifications,  (iv) a construction
management and  administration  fee of fifty cents ($.50) per usable square foot
of the  Premises,  (v) the cost of providing  and  installing  Tenant=s name and
suite number adjacent to Tenant=s entry door, and (vi) payment of  architectural
and engineering  fees  associated  with the Space Plan and Working  Drawings not
otherwise  included within the items specified above  (collectively  the ATenant
Improvement  Allowance Items@).  In no event shall Landlord be obligated to make
disbursements for Tenant Improvements  pursuant to this Work Letter Agreement in
excess  of the  Tenant  Improvement  Allowance,  plus  sums  paid by  Tenant  in
accordance with the Pricing Agreement Letter (defined below).

         If the Landlord  determines that the Space Plan does not conform to the
requirements of Section II below, or Tenant  determines that the estimated costs
of Tenant  Improvements which are in excess of the Tenant Improvement  Allowance
are not  within the scope of its  budget,  the Space  Plan will be  returned  to
Tenant  for  review by Tenant  with the Space  Planner  and for  corrections  or
revisions.  The cost of any correction or revision to the Space Plan  subsequent
to  execution  of the  Lease by  Tenant  shall be  included  within  the  Tenant
Improvement Allowance and borne by Tenant. Tenant will deliver a corrected Space
Plan within the scope of its budget to Landlord no later than ten (10)  calendar
days after the initial  proposed  Space Plan has been  returned to Tenant.  Each
calendar day after the day the initial proposed Space Plan is returned to Tenant
until a revised  and  corrected  Space Plan is  redelivered  to  Landlord  shall
constitute one day of Tenant Delay. This process will be repeated,  as required,
until mutual  approval of Tenant=s Space Plan and estimated  Tenant  Improvement
costs.  Upon approval of the final Space Plan and estimated  Tenant  Improvement
costs,  Tenant will notify  Landlord  in writing of such  approval  and that the
preparation of working drawings may commence.
         C.  Preparation of Working  Drawings.  Upon final approval of the Space
Plan and estimated  Tenant  Improvement  costs,  Landlord shall direct the Space
Planner to prepare working drawings  (AWorking  Drawings@) based on the approved
Space Plan. When prepared,  the Working Drawings  consistent with the Space Plan
shall be  delivered  by the Space  Planner to the Tenant  for  approval.  If the
Tenant fails to deliver the Working Drawings, together with its written approval
thereof,  to the Landlord  within ten (10) calendar  days after  delivery of the
Working  Drawings  by the Space  Planner  to  Tenant,  then each day of delay in
delivery of the approved  Working  Drawings  shall  constitute one day of Tenant
Delay.

         D. Pricing Agreement Letter.  Upon receipt of Working Drawings approved
by  Tenant,  Landlord  shall  price  the  cost  of the  Tenant  Improvements  in
accordance  with the Working  Drawings,  and furnish Tenant a Pricing  Agreement
Letter in the form of  Exhibit D1 hereto  (APricing  Agreement  Letter@)  within
fourteen (14) calendar days from the receipt of approved Working  Drawings.  The
Pricing Agreement Letter shall provide for the Tenant  Improvement  Allowance to
be paid by the Landlord and all Tenant Improvement costs in excess of the Tenant
Improvement Allowance to be paid by the Tenant. If a Pricing Agreement Letter is
not  delivered  to  Tenant  on or before  such  date,  then each day of delay in
delivery  shall  constitute  one day of "Landlord  Delay"  hereunder;  provided,
however,  that if a Pricing Agreement Letter cannot be delivered within fourteen
(14) calendar  days due to the  complexity  or amount of Above  Standard  Tenant
Improvements,  Landlord  shall  so  notify  Tenant,  and  any  delay  associated
therewith shall not constitute a Landlord Delay.

         E. Tenant Approval of Pricing Agreement  Letter.  Tenant shall promptly
review the Pricing  Agreement Letter and shall approve,  execute and return same
to Landlord within ten (10) calendar days after delivery  thereof to Tenant.  If
the Tenant fails to execute and deliver the Pricing Agreement Letter within said
ten  (10)  calendar  day  period,  then  each day of  delay  in  delivery  shall
constitute one day of Tenant Delay.  The Pricing  Agreement Letter shall require
that Tenant pay fifty percent (50%) of all Tenant Improvement costs in excess of
the Tenant Improvement  Allowance presented in the Pricing Agreement Letter upon
execution of the Pricing Agreement  Letter.  Landlord reserves the right to bill
Tenant up to ninety-five percent (95%) of the Tenant Improvement costs in excess
of the Tenant Improvement Allowance during the construction period in proportion
to the amount of work  completed  or  materials  purchased,  with the final five
percent (5%) due upon  acceptance of the completed  Premises and in any event no
later than one (1) day before occupancy by Tenant.

         F. Installation of Tenant Improvements.  Upon approval and execution of
the Pricing  Agreement Letter by Tenant,  Landlord or Landlord=s  designee shall
install the Tenant  Improvements  in the Premises in  accordance  with the Lease
Agreement, this Work Letter Agreement, the executed Pricing Agreement Letter and
the Working  Drawings.  Landlord  shall meet with Tenant and advise Tenant which
Tenant  Improvements in the Working Drawings are in excess of Building  Standard
Tenant  Improvements as set forth in Exhibit D2 attached hereto and incorporated
herein by this  reference.  Any  Tenant  Improvements  which are  determined  by
Landlord to be in excess of the Building Standard Tenant  Improvements  shall be
referred to as AAbove Standard Tenant Improvements.@

         G.  Payment  by Tenant  for All  Costs in Excess of Tenant  Improvement
Allowance.  Tenant shall pay all costs  incurred in  connection  with the Tenant
Improvements in excess of the Tenant Improvement Allowance,  including,  without
limitation, the costs of labor and materials.

         H. Change Orders. In the event that Tenant desires to change the Tenant
Improvements as provided in the approved Working Drawings,  Tenant shall deliver
notice of the same to  Landlord,  setting  forth in detail  the  changes  Tenant
desires to make.  Landlord may  disapprove  of said Tenant  Changes in the event
that  Landlord,  in its  sole  discretion,  determines  that the  changes  would
constitute  design  problems  for the  Premises or  Building.  In the event that
Landlord approves of the proposed Tenant Changes,  Landlord shall provide Tenant
with an amendment to the Pricing  Agreement  Letter  setting forth the costs and
the period of Tenant Delay necessitated by the Tenant Changes.  Thereafter,  the
Tenant shall,  within five (5) calendar days of receipt of Landlord=s  approval,
deliver written notice to Landlord stating whether or not Tenant elects to cause
Landlord to make such Tenant  Changes.  Tenant shall bear the full costs for any
and all such changes in the Tenant  Improvements and any delays  associated with
such changes shall constitute Tenant Delay.

         I. Net Tenant  Delay.  Net Tenant  Delay shall mean the total number of
days of Tenant Delay minus the total number of days of Landlord Delay; provided,
however,  and  notwithstanding  any  other  provision  in the Lease or this Work
Letter Agreement to the contrary, the parties agree that there have been no days
of Tenant Delay as of the execution date of the Lease by Tenant. If the Premises
are not ready for  occupancy  on or  before  the  scheduled  date  specified  in
paragraph  6  of  this  Lease,   and  there  exists  Net  Tenant  Delay,   then,
notwithstanding  anything  to the  contrary  set forth in the Lease or this Work
Letter  Agreement,  and  regardless  of  the  actual  date  of  the  Substantial
Completion of the Premises,  the Lease  Commencement  Date of the Lease shall be
deemed to be the date the Lease  Commencement  Date would have occurred  without
the Net Tenant Delay. In such event, Tenant shall pay to Landlord a sum equal to
one day=s Rent  (including  Base Rent and all other charges  provided for in the
Lease)  multiplied  by the Net  Tenant  Delay.  Said sum shall be paid by Tenant
within seven (7) calendar days of receipt of invoice. In addition,  a Net Tenant
Delay of thirty (30) calendar days or more shall constitute a default and breach
by Tenant of the Lease.

         J.  Warranties and Guaranties.  In connection with the  construction of
the Tenant Improvements,  but limited as provided herein, Landlord shall warrant
for a period of one (1) year from the Lease  Commencement  Date that the  Tenant
Improvements  will be free from material defects in workmanship or materials and
will be  constructed  in a good and  workmanlike  manner in compliance  with the
approved  Working  Drawings.  Notwithstanding  the  foregoing,  the  warranty of
Landlord  shall be limited to the  warranty  received by Landlord in  connection
with such Tenant  Improvements.  Except as specifically set forth above,  Tenant
acknowledges  that Landlord has made no warranties to Tenant,  either express or
implied.  Tenant further  acknowledges and agrees that any claim which may arise
pursuant to this paragraph will not constitute a default  hereunder or under the
Lease  Agreement and Tenant shall not be able to exercise any remedy or recourse
which may otherwise be available upon a default of the Lease  Agreement.  Tenant
hereby waives and releases  Landlord from all loss,  damages,  delays and claims
relating to the design and other like matters contained in the Working Drawings,
lost profits and all incidental or consequential damages.

III. Tenant Space Plan Must Contain, as a Minimum, the Following Information:

         A.       Floor plan showing:

                    1.   Partitions:   indicate   location   and   type  of  all
                         partitions.

                    2.   Doors: indicate location,  swing and type of all doors.
                         Also indicate hardware.

                    3.   Standard Electrical Items: indicate the location of all
                         building   standard   electrical  items  listed  herein
                         (wall-mounted  110  volt  duplex  outlets,  single-pole
                         light switches and building standard light fixtures).

                    4.   Standard  Telephone  Outlets:  indicate the location of
                         all building standard telephone wall outlets, as listed
                         herein.

                    5.   "Above  Standard"   Electrical   Items:   indicate  the
                         location  and type of all "above  standard"  electrical
                         items, including lighting.

                    6.   Special Electrical Equipment and Requirements: indicate
                         the  location  and type of  equipment  that  will  have
                         special requirements and indicate the location and type
                         of special electrical equipment to be purchased.

                    7.   Telephone  and  Data   Equipment   Location:   indicate
                         location of telephone equipment room, if any.

                    8.   Glass Items: indicate location,  dimensions and type of
                         glass partitions, windows and doors. Include details if
                         not building standard.

                    9.   Heavy Items: indicate location,  dimensions, weight per
                         square foot and  description of any heavy  equipment or
                         filing  system  exceeding  fifty (50) pounds per square
                         foot live load.

                  10.      Special  HVAC  Requirements:  Indicate  location  and
                           specific   requirements   for  any   special   and/or
                           concentrated    heating   and/or   air   conditioning
                           requirements  beyond that  provided  by the  building
                           HVAC system and/or distribution network.

                    11.  Floor Covering:  indicate  location,  type and color of
                         all floor covering.

                    12.  Wall Covering: indicate location, type and color of all
                         wall coverings.

                    13.  Paint:  indicate  location,  type  and  color  of paint
                         finishes.

                    14.  Millwork:  indicate location, type and basic dimensions
                         of all cabinets, shelving and other millwork items.

                    15.  Plumbing:  indicate  location  and type of all plumbing
                         items.

                    16.  Appliances:  indicate  location,  type,  dimensions and
                         special requirements of all appliances.

                    17.  Critical  Dimensions:  indicate all critical dimensions
                         necessary for construction.

                    18.  Fire Sprinkler Requirements: indicate location and type
                         of all fire sprinkling  and/or special fire suppression
                         requirements.

                    19.  Ceiling System and Finishes:  indicate  location,  type
                         and color of all ceiling finishes and/or systems.

                    20.  Security Requirements:  indicate the location, type and
                         special  requirements  for any security  system  and/or
                         requirements.

                    21.  Furniture System Requirements: indicate all
                           interfacing   requirements   with  furniture  systems
                           (i.e., electrical, telephone, data, anchoring, etc.).

IV.      Other Provisions.

         A.  Substantial  Completion.  For purposes of this Lease,  ASubstantial
Completion@ of the Premises shall occur upon the completion of  construction  of
the  Tenant  Improvements  in the  Premises  pursuant  to the  approved  Working
Drawings,  with the  exception of any punch list items and any tenant  fixtures,
work-stations,  built-in furniture, or equipment to be installed by Tenant under
the supervision of Landlord.

         B. Time of the Essence.  Unless  otherwise  indicated,  all  references
herein to  Anumber  of days@  shall  mean and  refer to  calendar  days.  In all
instances  where Tenant is required to approve or deliver an item, if no written
notice of approval is given or the item is not delivered  within the stated time
period,  at  Landlord=s  sole  option,  at the end of such period the item shall
automatically  be deemed approved or delivered by Tenant and the next succeeding
time period shall commence.

         C.  Tenant=s  Lease  Default.  Notwithstanding  any  provision  to  the
contrary  contained in the Lease or this Work Letter  Agreement,  if an event of
default has occurred as set forth in the Lease or in this Work Letter  Agreement
at any time on or before the Substantial  Completion of the Premises,  then, (i)
in addition to all other rights and remedies granted to Landlord pursuant to the
Lease,  Landlord shall have the right to cease the  construction of the Premises
(in which case,  Tenant shall be  responsible  for any delay in the  Substantial
Completion  of the  Premises  caused  by such  work  stoppage),  (ii) all  other
obligations of Landlord under the terms of this Work Letter  Agreement  shall be
forgiven  until such time as such default is cured  pursuant to the terms of the
Lease,  and (iii) Landlord shall have the right to recover from Tenant the costs
incurred for the Tenant Improvement Allowance Items, and otherwise in connection
with the construction of the Tenant Improvements.

     D. Construction of Certain Improvements. The construction of certain Tenant
Improvement  items  specified  below shall be completed in  accordance  with the
following provisions:

                    1.   AAbove Standard@  Electrical Items: Tenant shall advise
                         Landlord of locations and types of all Aabove standard@
                         electrical items, including lighting.

                    2.   Special Electrical  Equipment and Requirements:  Tenant
                         shall  advise  Landlord of  locations  and types of all
                         special electrical equipment.

                    3.   Appliances:  Tenant shall advise Landlord of locations,
                         types,  dimensions  and  special  requirements  of  all
                         appliances.

                    4.   Telephone  and Data  Equipment  Location:  Tenant shall
                         advise  Landlord  of location  of  telephone  equipment
                         room, if any.

                    5.   Heavy Items:  Tenant shall advise Landlord of location,
                         dimensions,  weight per square foot and  description of
                         heavy   equipment  or  filing   systems   exceeding  50
                         pounds/SF live load.

                    6.   Millwork:  Tenant  shall  advise  Landlord of location,
                         type and basic dimensions of all cabinets, shelving and
                         other  millwork  items.   Standard   Plastic   Laminate
                         Specifications:    Countertops:   Wilsonart   #1573-60.
                         Cabinets: Pionite #AT301-S.

                    7.   Plumbing:  Tenant shall advise Landlord of location and
                         type   of  all   plumbing   fixtures.   Standard   Sink
                         Specification:   Kohler,   stainless   #K-3287-H   with
                         stainless faucet #K-15176.

                    8.   Special HVAC:  Tenant shall advise  Landlord of special
                         HVAC requirements.

                    9.   Critical  Dimensions:  Tenant shall advise  Landlord of
                         all critical dimensions necessary for construction.

                    10.  Security Requirements:  Tenant shall advise Landlord of
                         the location, type and any special requirements.

                    11.  Furniture Systems:  Tenant shall advise Landlord of all
                         interfacing  requirements between furniture and systems
                         for electrical, telephones, data, anchoring, etc.


<PAGE>



                                                      D1 - 3

                                   EXHIBIT D1

                            PRICING AGREEMENT LETTER



     This Pricing Agreement Letter dated ___________,  19___, is entered into by
and between 2855 E.  Cottonwood  Parkway,  L.C.  (ALandlord@)  and Mrs.  Fields=
Original Cookies, Inc. (ATenant@).

                                                  R E C I T A L S :

         A.  Pursuant to that  certain  Lease  Agreement  between  Landlord  and
Tenant, and the Work Letter Agreement which is an Exhibit thereto  (collectively
the ALease Agreement@),  Tenant has leased from Landlord commercial office space
in the  building  (ABuilding@)  constructed  on certain real  property  owned by
Landlord, as more particularly described in the Lease Agreement.

         B.  Landlord  and  Tenant  have  agreed  to  construct  certain  Tenant
Improvements  in the  Building  as set  forth in the Lease  Agreement,  and more
particularly  in the Work Letter  Agreement  and this Pricing  Agreement  Letter
which are exhibits thereto.

         C.  Landlord  and Tenant now agree as to the pricing and payment of the
construction of the Tenant  Improvements as set forth in this Pricing  Agreement
Letter and the Itemization of Tenant  Improvement  Costs  (hereinafter  defined)
attached hereto as Exhibit AA.@

                  NOW,  THEREFORE,  for  and in  consideration  of the  parties=
covenants and agreements  contained herein and in the Lease Agreement,  Landlord
and Tenant covenant and agree as follows:

                  1. Landlord and Tenant have approved the Working  Drawings for
the Tenant Improvements,  dated ___________,  19___, signed copies of which have
been delivered to Landlord and Tenant.  Landlord  agrees to construct the Tenant
Improvements  in  accordance  with  the  approved  Working  Drawings;  provided,
however, the costs of Tenant Improvements shall be paid as provided herein.

                  2. If the actual cost of the Tenant  Improvements  exceeds the
Tenant  Improvement  Allowance (as defined in the Work Letter Agreement  between
the  parties),  Tenant  shall pay  Landlord  all amounts in excess of the Tenant
Improvement  Allowance.  The Tenant and Landlord  acknowledge and agree that the
Tenant  Improvement  Allowance  shall be  disbursed  for the Tenant  Improvement
Allowance  Items as set  forth in the Work  Letter  Agreement.  In the event the
actual  cost of the  Tenant  Improvements  is less than the  Tenant  Improvement
Allowance,  Tenant  shall not be  entitled  to any  credit for any  amounts  not
applied to the cost of the Tenant Improvements.

                  3. Attached to this Pricing Agreement Letter is an itemization
of Tenant Improvement costs  (AItemization of Tenant  Improvement  Costs@) which
sets forth the cost of all Tenant Improvement Allowance Items and other costs to
be incurred in connection with the initial design and construction of the Tenant
Improvements  in  accordance  with the  Working  Drawings.  Concurrent  with the
execution of this Pricing  Agreement  Letter,  Tenant shall  provide its written
consent and approval to the Itemization of Tenant  Improvement Costs and deliver
the same to the Landlord.  Upon receipt of the Itemization of Tenant Improvement
Costs and this Pricing Agreement Letter,  executed by Tenant,  Landlord shall be
released by Tenant to commence the  construction  of the Tenant  Improvements in
accordance  with the Working  Drawings,  this Pricing  Agreement  Letter and the
Itemization of Tenant Improvement Costs attached hereto.

                  4.  Concurrently  with the approval and execution by Tenant of
this Pricing Agreement Letter and the Itemization of Tenant  Improvement  Costs,
Tenant shall pay fifty percent (50%) of all Tenant  Improvement  costs in excess
of the Tenant  Improvement  Allowance as presented on the  Itemization of Tenant
Improvement Costs.  Landlord reserves the right to bill Tenant up to ninety-five
percent (95%) of the costs in excess of the Tenant Improvement  Allowance during
the  construction  period  in  proportion  to the  amount of work  completed  or
materials purchased, with the final five percent (5%) due upon acceptance of the
completed  Premises and in any event no later than one (1) day before  occupancy
by Tenant.  In the event that any revisions,  changes or substitutions  shall be
made to the  Working  Drawings or the Tenant  Improvements  after  execution  by
Tenant  of  this  Pricing   Agreement  Letter  and  the  Itemization  of  Tenant
Improvement  Costs,  any  additional  costs which arise in connection  with such
revisions,  changes or substitutions,  or any other additional  costs,  shall be
paid by Tenant to Landlord immediately upon Landlord=s request.



<PAGE>


                  DATED effective as of the date first above written.


                                    LANDLORD:

                2855 E. COTTONWOOD PARKWAY, L.C., a Utah limited
               liability company, by its following Managing Member

           COTTONWOOD CORPORATE CENTER, L.C., a Utah limited liability
                        company, by its following member

          C&E HOLDINGS PARTNERSHIP, a Utah general partnership, by its
                            Managing General Partner

                           COTTONWOOD EQUITIES, LTD.,
                                 a Texas limited
                           partnership, by Cottonwood
                            Realty Services, L.L.C.,
                               its general partner


                                       By:
                         JOHN L. WEST, Managing Director


                                     TENANT:

                      MRS. FIELDS= ORIGINAL COOKIES, INC.,
                             a Delaware corporation


                                       By:
                                     Title:



<PAGE>


                                   EXHIBIT "A"
                           TO PRICING AGREEMENT LETTER

                     ITEMIZATION OF TENANT IMPROVEMENT COSTS


<PAGE>



                                                      D2 - 1

                                   EXHIBIT D2

                      BUILDING STANDARD TENANT IMPROVEMENTS



II. The  ABuilding  Standard  Tenant  Improvements@  (herein so called)  are the
following:

     A.  Flooring:  Grade and quality of  carpeting  to be selected by Landlord,
with color to be selected by Tenant from those offered by Landlord.

     Standard   Specification:   Shaw  Contract   Group,   Madison  Heights  30,
     #60178-78330 or Skyline II30, #60143-45560.

     B. Base: Grade and quality of rubber base to be selected by Landlord.

     Standard Specification: Flexco, Wallflowers, 4" rubber base.

     C. Partitions:  Demising Walls: 3-5/8" metal studs on 24" centers,  blanket
sound  insulation,  5/8" gypsum board on one side. Studs and one layer of gypsum
board extend to bottom of steel deck on floor above.

     Interior  Walls:  3-5/8" metal studs on 24"  centers,  5/8" gypsum board on
each side. Walls to be ceiling height and braced as per code requirements.

     All walls to be finished with tape, texture and paint.

     Standard Paint Specification: Sherwin Williams #SW1025, #SW1032 or #SW1030.
Eggshell finish.

     D. Doors/Side Lights:  3'-0" x 8'-0", or 8'-10" solid core flush wood doors
with mahogany stained red oak veneer and metal frames. Glass manufactured as per
code requirements,  with metal frames.  Standard hardware is Schlage, 626 series
in bright chrome.

     E. Ceiling:  Armstrong  Scored Cirrus II #510 (for use with 15/16"  exposed
tee grid).

     F. Electrical Outlets: Standard 110v duplex wall outlets.

     G. Light Switches: Single pole switches.

     H. Lighting  Occupancy  Sensor:  Automatic  lighting  control  device-Uneco
conserver series.

     I.  Light  Fixtures:  2' x 4',  (3) lamp,  recessed  ceiling  fixture  with
parabolic lense. Grade and quality of fixture selected by Landlord.

     J. Fire Sprinkler Requirements:  Design build per Landlord,  except special
requirements, of which the Tenant shall advise the Landlord.

     K. Window  Coverings:  Grade and quality of window coverings to be selected
by Landlord.






<PAGE>



                                       E-1

                                    EXHIBIT E

                            LEGAL DESCRIPTION OF LAND



         Beginning  at a point  which is North  0E08'51"  East along the Quarter
         Section line 908.56 feet,  and North  89E04'36"  East 740.83 feet,  and
         North  55E02'48"  East  206.85  feet  from the West  Quarter  Corner of
         Section  23,  Township  2  South,  Range 1 East,  Salt  Lake  Base  and
         Meridian; and running thence North 34E55'16" West 67.93 feet to a point
         on the South  Right-of-Way  line of I-215 and a point on a 2076.90 foot
         radius curve to the left the chord of which bears North 62E36'26" East;
         thence  Northeasterly along said South line and curve through a central
         angle of 5E57'01" a distance of 215.69  feet;  thence  North  67E29'16"
         East along said South line 183.64  feet;  thence South  31E38'10"  East
         111.32  feet;  thence  South  70E30'09"  East 57.70 feet;  thence South
         34E39'50"  East 284.29 feet;  thence South  11E06'23"  East 28.44 feet;
         thence South  42E36'15"  East 63.15 feet;  thence South  64E43'27" East
         71.26 feet;  thence  South  32E54'51"  West 100.16 feet to a point on a
         210.00  foot  radius  curve to the left the chord of which  bears South
         88E59'48"  West;  thence  Westerly  along said curve  through a central
         angle of  67E50'08" a distance of 248.63 feet;  thence South  55E04'44"
         West 161.13 feet to a point of a 835.00 foot radius  curve to the right
         the chord of which bears South  55E10'54"  West;  thence  Southwesterly
         along said curve through a central angle of 0E12'21" a distance of 3.00
         feet;  thence  North  34E55'16"  West  499.58  feet  to  the  point  of
         beginning. Contains 234,930 square feet or 5.3932 acres.


<PAGE>



                                       F-2

                                    EXHIBIT F

                            LEASE EXTENSION ADDENDUM



                  THIS LEASE EXTENSION ADDENDUM  (AAddendum@) is entered into as
of  ______________,  19____,  between  Landlord  and Tenant (as those  terms are
defined in that certain  Lease  Agreement  between  Landlord  and Tenant,  dated
____________,  19___  (the  ALease@).  Subject to the  provisions  of the Lease,
Landlord hereby grants to Tenant the option  (AExtension  Option@) to extend the
term of the Lease for __________  successive  extension terms of _________ years
each in accordance with the provisions set forth in this Addendum (an AExtension
Renewal Term@). If the Term of the Lease is so extended, such extension shall be
on the same terms and  conditions as are  applicable  during the initial Term as
set forth in the Lease,  except that the Base Rent during the Extension  Renewal
Term shall be at the  APrevailing  Rental Rate@ which shall mean the rental rate
determined  for the most  comparable  office  space  located  in the  Cottonwood
Corporate Center Project as of the date of the Extension Notice (defined below),
but in no  event  less  than  the  Rent  under  the  Lease as of the date of the
Extension Notice.

                  2.  Exercise.  If Tenant  desires  to  exercise  an  Extension
Option, it shall send notice thereof (an AExtension Notice@) to Landlord no more
than three hundred (300) nor less than two hundred  seventy (270)  calendar days
prior to the expiration of the Term or Extension  Renewal Term of the Lease then
in effect.  Landlord  and Tenant shall  endeavor in good faith to determine  the
Prevailing Rental Rate within thirty (30) calendar days after Landlord=s receipt
of Tenant=s  Extension  Notice. If they cannot agree within thirty (30) calendar
days,  each shall  appoint an  appraiser  who shall arrive at an estimate of the
Prevailing  Rental Rate within thirty (30) calendar  days. If such estimates are
within five percent (5%) of each other,  the average of the two shall be the new
Base Rent for the  Extension  Renewal  Term. If the estimates are more than five
percent (5%) apart,  each appraiser shall select a third  appraiser  within five
(5)  calendar  days or, if they  fail to do so,  Landlord  shall  select a third
appraiser.  The third  appraiser  shall  prepare an estimate  of the  Prevailing
Rental Rate as provided  above  within  thirty  (30)  calendar  days and the two
closest of the three  estimates shall be averaged to determine the new Base Rent
for the new  Extension  Renewal  Term.  No later than one  hundred  fifty  (150)
calendar days prior to the expiration of the Lease Term then in effect, Landlord
and Tenant shall  execute an amendment to the Lease (an  AExtension  Amendment@)
stating  the new Base Rent and  expiration  date of the Lease  Term.  If such an
Extension  Amendment is not fully executed for any reason as provided above, the
Term  shall  not  be  extended  and  all  Extension  Option(s)  hereunder  shall
terminate. Notwithstanding the foregoing, Tenant shall not be entitled to extend
this  Lease if an Event of  Default  has  occurred  under any term or  provision
contained in the Lease Agreement or a condition exists which with the passage of
time or the  giving of notice,  or both,  would  constitute  an Event of Default
pursuant to the Lease Agreement.  The rights contained in this Addendum shall be
personal  to the  originally  named  Tenant  and  may be  exercised  only by the
originally named Tenant (and not any assignee,  sublessee or other Transferee of
Tenant=s  interest  in this  Lease)  and  only if the  originally  named  Tenant
occupies the entire Premises as of the date it exercises the Extension Option in
accordance  with the terms of this Addendum.  If Tenant  properly  exercises the
Extension  Option  and is not in  default  under  this  Lease  at the end of the
initial Term of the Lease,  the Lease Term, as it applies to the entire Premises
then leased by Tenant, shall be extended for the Extension Renewal Term.

                  3.  Other  Provisions.  If  Tenant  fails to  deliver a timely
Extension Notice, Tenant shall be considered to have elected not to exercise the
Extension Option.  Any termination of the Lease during the initial or applicable
Lease Term or  Extension  Renewal  Term  shall  terminate  all  renewal or lease
extension rights  hereunder.  The extension rights of Tenant hereunder shall not
be  severable  from the Lease,  nor may such  rights be  assigned  or  otherwise
conveyed in connection  with any permitted  assignment of the Lease.  During any
Extension  Renewal  Term  (a) no rent  abatement  or other  concession,  if any,
applicable to the initial Lease Term or preceding  Extension  Renewal Term shall
apply to the Extension Renewal Term, and (b) all leasehold  improvements  within
the Premises shall be provided in their  then-existing  condition (on an Aas-is@
basis) at the time the Extension Renewal Term commences.



<PAGE>


                  DATED this ______ day of _______________, 19___.


                                    LANDLORD:

                2855 E. COTTONWOOD PARKWAY, L.C., a Utah limited
               liability company, by its following Managing Member

           COTTONWOOD CORPORATE CENTER, L.C., a Utah limited liability
                        company, by its following member

          C&E HOLDINGS PARTNERSHIP, a Utah general partnership, by its
                            Managing General Partner

                           COTTONWOOD EQUITIES, LTD.,
                                 a Texas limited
                           partnership, by Cottonwood
                            Realty Services, L.L.C.,
                               its general partner


                                       By:
                         JOHN L. WEST, Managing Director


                                     TENANT:

                      MRS. FIELDS= ORIGINAL COOKIES, INC.,
                             a Delaware corporation


                                       By:
                                     Title:




<PAGE>



                                       G-1

                                    EXHIBIT G

                    ACKNOWLEDGMENT OF LEASE COMMENCEMENT DATE



                          STATEMENT OF CONFIRMATION AND
                    ACKNOWLEDGMENT OF LEASE COMMENCEMENT DATE


         In  accordance  with  that  certain  Lease  Agreement  between  2855 E.
Cottonwood  Parkway,  L.C.,  as  Landlord  and the  undersigned,  as Tenant (the
ALease@), the Tenant hereby confirms the following:

         1. Construction of the Tenant  Improvements is Substantially  Complete,
and  the  Lease  Term  shall  commence  as of  _________________,  for a term of
_________ years, _________ months, and _________ days, ending on
- ----------------.

         2. In  accordance  with the Lease,  Base Rent shall  begin to accrue on
____________,              in             the              amount             of
____________________________________________________ DOLLARS ($____________).


                                    LANDLORD:

           2855 E. COTTONWOOD PARKWAY, L.C., a Utah limited liability
                    company, by its following Managing Member

           COTTONWOOD CORPORATE CENTER, L.C., a Utah limited liability
                        company, by its following member

          C&E HOLDINGS PARTNERSHIP, a Utah general partnership, by its
                            Managing General Partner

                           COTTONWOOD EQUITIES, LTD.,
                                 a Texas limited
                           partnership, by Cottonwood
                            Realty Services, L.L.C.,
                               its general partner


                                       By:
                         JOHN L. WEST, Managing Director


                                     TENANT:

                      MRS. FIELDS= ORIGINAL COOKIES, INC.,
                             a Delaware corporation


                                       By:
                                     Title:




<PAGE>



                                       H-6

                                    EXHIBIT H



WHEN RECORDED, RETURN TO:

U.S. Bank National Association
107 South Main Street
Salt Lake City, Utah 84111
Attn:  Commercial Real Estate Division



                              ESTOPPEL CERTIFICATE,
                         SUBORDINATION, NON-DISTURBANCE
                            AND ATTORNMENT AGREEMENT


                  THIS AGREEMENT,  made and entered into as of the ______ day of
__________,  19___,  by and between U.S.  BANK  NATIONAL  ASSOCIATION,  with its
principal office at 107 South Main Street,  Salt Lake City, Utah 84111 ("Bank"),
2855 E. COTTONWOOD PARKWAY, L.C., a Utah general limited liability company, with
its principal office at 2855 E. Cottonwood  Parkway,  Suite 560, Salt Lake City,
Utah 84121  ("Lessor"),  and MRS.  FIELDS=  ORIGINAL  COOKIES,  INC., a Delaware
corporation,         with        its         principal         office         at
_______________________________________________________________ ("Lessee").

                                R E C I T A L S:

         A. Lessee has by a written  lease dated  January  ____,  1998,  and any
future  amendments  and  extensions  approved by Bank (the "Lease")  leased from
Lessor commercial  office space in the improvements  constructed on certain real
property owned by Lessor located in Salt Lake County, Utah, as more particularly
described  in Exhibit "A"  attached to and  incorporated  in this  Agreement  by
reference (the "Premises").

         B. Lessor has executed in favor of Bank a Deed of Trust which encumbers
the Premises as security for a loan from Bank to Lessor (the "Deed of Trust").

         C. Lessee, Lessor and Bank have agreed to the following with respect to
their mutual rights and obligations pursuant to the Lease and the Deed of Trust.

                  NOW,  THEREFORE,  for  and in  consideration  of  Ten  Dollars
($10.00) paid by each party to the other and the mutual covenants and agreements
herein contained and for other good and valuable  consideration,  the receipt of
which is hereby  acknowledged,  Bank,  Lessor and Lessee  covenant  and agree as
follows:

1. Lessee represents to and covenants with the Bank that:

                           (a) Lessee is the tenant under the Lease and the same
         has not been modified,  changed, altered, or amended in any respect and
         is the only lease  agreement  between Lessee and Lessor relating to the
         Premises,  and the Lease  represents the entire  understanding  between
         Lessee and Lessor with respect to the Premises.

                           (b) Lessee is not in default  under any  provision of
         the Lease,  nor is there any fact or  condition  which,  with notice or
         lapse of time, would constitute a default.

                           (c) The  Lease  is in full  force  and  effect,  and,
         except as  otherwise  provided in the Lease,  Lessee is not entitled to
         any lien, credit, offset, or reduction in rent.

                           (d)  Lessee's  initial  monthly  installment  of rent
         under the Lease is to be a minimum of $48,125.00.

                           (e) Except for a security  deposit of $20,000.00  and
         prepaid rent in the amount of $-0-,  Lessee has no other claim  against
         Lessor for any deposit or prepaid rent.

                           (f) Except as  otherwise  permitted  under the Lease,
         Lessee has not transferred,  hypothecated or assigned Lessee's interest
         under the Lease.  Except for  assignments or  sublettings  which do not
         require Lessor's consent under the Lease, Lessee shall not authorize or
         consent to any  assignment or  subletting  of the Premises  without the
         prior  written  consent  of  the  Bank,  which  consent  shall  not  be
         unreasonably withheld.

                           (g)  There are no  actions  or  proceedings,  whether
         voluntary or otherwise,  pending or threatened against Lessee under any
         bankruptcy or insolvency laws or under any other laws providing  relief
         to debtors.

                           (h) To the best of Lessee's knowledge,  Lessor is not
         in default in any respect of its  obligations  under the Lease,  nor is
         there now any fact or  condition  which,  with notice or lapse of time,
         would constitute a default.

                           (i) Other than the  possessory  rights  arising under
         the Lease,  Lessee has no option to purchase  the Premises or otherwise
         acquire title to or an interest in the Premises.

                           (j) Other than the  assignment to the Bank  described
         herein, Lessee has no knowledge of any other assignment, hypothecation,
         mortgage  or  pledge  of  Lessor's  interest  in the Lease or the rents
         payable  thereunder,  except  as may be  disclosed  by  other  recorded
         instruments.

                  2.  Lessee's  interest  in the Lease and all  rights of Lessee
thereunder,  including  any purchase  option,  shall be and are hereby  declared
subject and  subordinate to the lien and  encumbrance of the Deed of Trust.  The
term "Deed of Trust" as used in this Agreement shall also include any amendment,
supplement, modification, renewal, refinance or replacement thereof.

                  3. In the event of any foreclosure of the Deed of Trust or any
conveyance in lieu of foreclosure, provided that the Lessee shall not then be in
default beyond any grace period under the Lease and that the Lease shall then be
in full force and effect, Bank shall neither terminate the Lease nor join Lessee
in foreclosure proceedings, nor disturb Lessee's possession, and the Lease shall
continue in full force and effect as a direct lease between Lessee and Bank.

                  4.  After the  receipt  by  Lessee of notice  from Bank of any
foreclosure  of the Deed of Trust or any  conveyance  of the Premises in lieu of
foreclosure,  Lessee  will  thereafter  attorn  to  and  recognize  Bank  or any
purchaser from Bank at any foreclosure sale or otherwise as Lessee's  substitute
lessor on the terms and conditions set forth in the Lease.

                  5.  Lessee  shall not prepay any of the rents  under the Lease
more than one month in  advance  (except  as  provided  otherwise  in the Lease)
without the prior written consent of Bank.

                  6. In no event shall Bank be liable for any act or omission of
the  Lessor,  nor shall  Bank be subject to any  offsets or  deficiencies  which
Lessee may be  entitled  to assert  against the Lessor as a result of any act or
omission  of  Lessor  occurring  prior to  Bank's  obtaining  possession  of the
Premises.

                  7. The Lease may not be terminated (except as permitted in the
Lease and except for Landlord's  default)  without the prior written  consent of
Bank.  No amendment of the Lease will be binding on Bank unless  consented to by
Bank which consent shall not be unreasonably withheld.

                  8. If the Lease is cancelled or terminated for any reason,  if
any purchase  option  contained in the Lease is  exercised,  or if the Lessee is
required  to pay to  Lessor  any  payment  in excess  of one  calendar  month in
advance,  including,  but not limited to lease  termination  or purchase  option
payments,  refund of any type,  prepayments of rents,  litigation settlements or
settlements  of  past-due  rents  (all of which  shall  be  referred  to  herein
collectively as "Extraordinary Rental Payments"),  Lessor and Lessee will notify
Bank and Lessor  consents  to Lessee  remitting  and Lessee  agrees to remit any
Extraordinary Rental Payments to Bank directly and immediately.

                  9. This  Agreement  and its terms  shall be  binding  upon and
inure to the benefit of Bank, Lessor, Lessee and their respective successors and
assigns, including, without limitation, any purchaser at any foreclosure sale.

                  10. This  Agreement may be executed in  counterparts,  each of
which  shall be deemed  to be an  original,  and such  counterparts  when  taken
together, shall constitute but one agreement.


<PAGE>


                  DATED effective as of the date first above written.


                                      BANK:

                         U.S. BANK NATIONAL ASSOCIATION


                                       By:
                         ROBERT M. BOWEN, Vice President


                                     LESSOR:

           2855 E. COTTONWOOD PARKWAY, L.C., a Utah limited liability
                    company, by its following Managing Member

           COTTONWOOD CORPORATE CENTER, L.C., a Utah limited liability
                        company, by its following member

          C&E HOLDINGS PARTNERSHIP, a Utah general partnership, by its
                            Managing General Partner

                           COTTONWOOD EQUITIES, LTD.,
                                 a Texas limited
                           partnership, by Cottonwood
                            Realty Services, L.L.C.,
                               its general partner


                                       By:
                         JOHN L. WEST, Managing Director


                                     LESSEE:

                      MRS. FIELDS= ORIGINAL COOKIES, INC.,
                             a Delaware corporation


                                       By:
                                     Title:



<PAGE>


STATE OF UTAH              )
                                     : ss.
COUNTY OF SALT LAKE        )


     The  foregoing  instrument  was  acknowledged  before me this  _____ day of
_____________,  199__, by ROBERT M. BOWEN,  who is a Vice President of U.S. BANK
NATIONAL ASSOCIATION.



                                  NOTARY PUBLIC
                       Residing at Salt Lake County, Utah
My Commission Expires:

- ---------------------





STATE OF UTAH              )
                                     : ss.
COUNTY OF SALT LAKE        )


                  The  foregoing  instrument  was  acknowledged  before  me this
______ day of  ______________,  199__, by JOHN L. WEST, the Managing Director of
COTTONWOOD  REALTY  SERVICES,  L.L.C.,  General Partner of COTTONWOOD  EQUITIES,
LTD., Managing General Partner of C&E HOLDINGS PARTNERSHIP, member of COTTONWOOD
CORPORATE  CENTER,  L.C.,  which is the  Managing  Member of 2855 E.  COTTONWOOD
PARKWAY, L.C., a Utah limited liability company.



                                  NOTARY PUBLIC
                       Residing at Salt Lake County, Utah
My Commission Expires:

- ---------------------




STATE OF UTAH              )
                                     : ss.
COUNTY OF SALT LAKE        )


     The  foregoing  instrument  was  acknowledged  before me this  _____ day of
_____________,   19___,   by    _______________________________,    who   is   a
_____________________________________  of MRS. FIELDS= ORIGINAL COOKIES, INC., a
Delaware corporation.



                                  NOTARY PUBLIC
                       Residing at Salt Lake County, Utah
My Commission Expires:

- ---------------------


<PAGE>


                                   EXHIBIT "A"
                     TO ESTOPPEL CERTIFICATE, SUBORDINATION,
                    NON-DISTURBANCE AND ATTORNMENT AGREEMENT

                                DEMISED PREMISES


         The following  described  real property is located in Salt Lake County,
Utah:


         PARCEL 1 ("COTTONWOOD CORPORATE CENTER PARCEL 11"):

         BEGINNING  at a point  which is North  0E08'51"  East along the Quarter
         Section line 908.56 feet and North 89E04'36" East 740.83 feet and North
         55E02'48"  East 206.85 feet from the West Quarter Corner of Section 23,
         Township  2 South,  Range 1 East,  Salt  Lake  Base and  Meridian,  and
         running thence North  34E55'16" West 67.93 feet to a point on the South
         Right-of-Way  line of I-215 and a point on a 2076.90  foot radius curve
         to the left,  the chord of which bears  North  62E36'26"  East;  thence
         Northeasterly  along said South line and curve  through a central angle
         of 5E57'01" a distance of 215.69  feet;  thence  North  67E29'16"  East
         along said South line 183.64 feet;  thence South  31E38'01" East 111.32
         feet;  thence South  70E30'09" East 57.70 feet;  thence South 34E39'50"
         East 284.29 feet;  thence South 11E06'23" East 28.44 feet; thence South
         42E36'15"  East 63.15 feet;  thence  South  64E43'27"  East 71.26 feet;
         thence  South  32E54'51"  West  100.16 feet to a point on a 210.00 foot
         radius  curve to the left,  the chord of which  bears  South  88E59'48"
         West;  thence  Westerly  along  said curve  through a central  angle of
         67E50'08" a distance of 248.63 feet; thence South 55E04'44" West 161.13
         feet to a point of a 835.00 foot radius  curve to the right,  the chord
         of which bears South 55E10'54" West;  thence  Southwesterly  along said
         curve  through a central  angle of  0E12'21" a  distance  of 3.00 feet;
         thence North 34E55'16" West 499.58 feet to the point of BEGINNING.


         PARCEL 2 ("COMMON ROADWAY"):

         A perpetual,  nonexclusive  right-of-way and easement for vehicular and
         pedestrian ingress and egress,  appurtenant to PARCEL 1, as established
         by a Declaration  of Easements,  Covenants  and  Restrictions  recorded
         January 17, 1996,  as Entry No.  6259074,  in Book 7311, at page 821 of
         the official records of the Salt Lake County Recorder,  as amended by a
         First   Amendment  to   Declaration   of   Easements,   Covenants   and
         Restrictions,  recorded  July 3, 1996,  as Entry No.  6398547,  in Book
         7437,  at page 265 of the  official  records  of the Salt  Lake  County
         Recorder, over the following described property:



<PAGE>


         BEGINNING  at a point  which is North  0E08'51"  East along the Section
         line  447.50  feet and South  89E49'13"  East  50.00 feet from the West
         Quarter Corner of Section 23, Township 2 South, Range 1 East, Salt Lake
         Base and Meridian,  and running  thence North 0E08'51" East 71.00 feet;
         thence South  89E49'13"  East 669.22 feet;  thence North  0E10'47" East
         12.00 feet to a point of a 787.50  foot radius  curve to the left,  the
         chord of which bears North  72E37'45"  East;  thence Easterly along the
         arc of said curve and through a central  angle of  35E06'03" a distance
         of 482.44 feet to a point of  tangency;  thence  North  55E04'44"  East
         161.13 feet to a point of a 257.50 foot radius curve to the right,  the
         chord of which bears South  81E12'57"  East;  thence Easterly along the
         arc of said curve and through a central  angle of  87E24'39" a distance
         of 392.84 feet to a point of  tangency;  thence  South  37E30'37"  East
         388.28 feet to a point of a 282.50 foot radius  curve to the left,  the
         chord of which bears South 57E30'40" East; thence  Southeasterly  along
         the arc of said  curve  and  through  a central  angle of  40E00'07"  a
         distance of 197.23 feet to a point of tangency;  thence South 77E30'44"
         East 203.08 feet;  thence South  35E38'28"  East 52.78 feet to the West
         right-of-way  line of 3000 East  Street;  thence South  12E27'22"  West
         along said West line 71.77 feet;  thence  North  77E30'44"  West 147.86
         feet to a point of a 693.16 foot radius  curve to the right,  the chord
         of which bears North 71E09'19" West; thence Northwesterly along the arc
         of curve and through a central  angle of 13E28'28" a distance of 163.01
         feet to a point of a compound  curve to the right,  the radius point of
         which is North 22E43'23" East 377.50 feet; thence  Northwesterly  along
         the arc of said curve and through a central  angle of 29E46' a distance
         of 196.12 feet to a point of  tangency;  thence  North  37E30'37"  West
         388.28 feet to a point of a 162.50 foot radius  curve to the left,  the
         chord of which bears North  81E12'57"  West;  thence Westerly along the
         arc of said curve and through a central  angle of  87E24'39" a distance
         of 247.91 feet to a point of  tangency;  thence  South  55E04'44"  West
         161.13 feet to a point of a 882.50 foot radius curve to the right,  the
         chord of which bears South  72E37'45"  West;  thence Westerly along the
         arc of said curve and through a central  angle of  35E06'03" a distance
         of 540.64 feet to a point of  tangency;  thence  North  89E49'13"  West
         441.91  feet;  thence  North  0E10'47"  East 12.00 feet;  thence  North
         89E49'13" West 227.27 feet to the point of BEGINNING.


<PAGE>



                                       I-7

                                    EXHIBIT I

                             CLEANING SPECIFICATIONS


Cleaning services shall be rendered in accordance with the following:

     Note: Cleaning Company agrees to provide to Cottonwood  Management Services
     a schedule of the days Aweekly,  monthly and quarterly  services@ are to be
     performed.  Notice of any changes are to be  provided  to  Cottonwood  in a
     timely manner.

COMMON AREA:

II.      Rest Room Specifications

         A.       Nightly Services

                  1. Restock all restrooms including,  but not limited to, paper
towels, toilet tissue and hand soap, as required.
                  2. Restock all sanitary napkin and tampon dispensers.
                  3. Wash, polish and sanitize all mirrors, dispensers, faucets,
flushometers and bright work with non-scratch  disinfectant cleaners as approved
by Owner.
                  4. Wash and  sanitize  all  toilets,  toilet  seats (wash both
sides of seats),  urinals and sinks with non-scratch  disinfectant cleaner. Wipe
dry all sinks.
                  5.  Remove  stains,  detail  toilets,  urinals  and  sinks  as
required.  Clean all corners  and edges to prevent  dirt  buildup.  Do not leave
standing water on floor.
                  6.  Mop  all  restroom  floors  with  disinfectant  germicidal
                  solution.  7.  Remove  all  restroom  trash from  building  to
                  designated area. 8. Spot clean all partitions,  tile walls and
                  doors. Spot clean around light fixtures.
                  9.       Remove graffiti.

         B.       Weekly Services

     1. Dust all low reach and high reach areas,  including ledges, mirror tops,
partition tops and edges, air condition  diffusers,  return air grills and light
fixtures.  2. Dump at least one gallon of water down  restroom  floor drains and
wipe clean drain grill.

         C.       Monthly Services

                  1.  Wipe  down  all  walls,  vinyl  covered  walls  and  metal
partitions.  Partitions and walls shall be left in an unstreaked condition after
this work.
                  2. Dust all door jambs and louvers.
                  3. Scrub the floors with the intent to prevent buildup of dirt
in grout.

         D.       Quarterly Services

                  1.       Clean air vent and grills.
                  2.       Dust all walls.

         E.       Annually

                  1.       Clean light fixtures.
                  2.       Wash all walls

III.     Main Lobby and Public Corridors

         A.       Nightly Services

                  1.  Thoroughly  wash all glass  doors,  side  lights and glass
panels including top of revolving door.
                  2. Spot  clean all  metal  plates,  base,  tops,  waste  paper
receptacles,  drinking fountains,  planters, elevator call button plates and all
visible hardware.
                  3. Spot  clean all walls,  columns  and  directory  to include
                  security desk area. 4. Thoroughly clean all door thresholds of
                  dirt and debris.
                  5.       Spot clean and damp mop all flooring.
                  6.       Vacuum all carpets and spot clean as necessary.
                  7.       Remove from planters all debris.
                  8. Buff flooring (flooring to be maintained in accordance with
maintenance specifications provided by manufacturer).
                  9. Clean pay phones.

         B.       Weekly Services

                  1.       Spot clean, sweep, mop and buff all flooring.
                  2.       Clean all lobby level glass.
                  3.       Clean all air diffusers/grills.

         C.       Monthly Services

              1. Thoroughly clean all aluminum interior and entrance metal work.

IV.      Service Areas

         A.       Nightly Services

                  1.       Remove trash from all areas.
                  2. Maintain an orderly  arrangement of janitorial supplies and
paper products in storage rooms and service sink areas.
                  3. Maintain an orderly  arrangement of all equipment stored in
service areas such as mops, buckets, brooms, vacuum cleaners, scrubbers and like
materials.
                  4.  Clean and  disinfect  service  sinks and floors in service
areas.

         B.       Weekly Service

                  1.       Damp mop all floors.

         C.       Monthly Services

                  1.       Clean and reseal floors as necessary.
                  2. High dusting of all areas including  exposed pipes,  ducts,
conduit, diffusers, grills and all mechanical and electrical equipment.

V.       Passenger Elevators

         A.       Nightly Services

          1.       Spot clean interior surfaces of cab walls and doors.
          2.       Thoroughly clean all metal surfaces.
          3.       Spot clean, dry mop and edge all elevator flooring.
          4.  Vacuum and polish if necessary all elevator thresholds and tracks.
          5.  Report  all  burned  out  lights  or  damage  to  cleaning
                  supervisor  who will report to Owner.  6. Spot clean hall side
                  of doors, frame and hall call button(s).

         B.       Weekly Services

                  1.       Dust ceilings, including incandescent cab lamps.
        2.       Thoroughly clean and polish all elevator thresholds and tracks.

VI.      Exterior Service

         A.       Nightly Services

1. Police entire perimeter of building to include parking area.
2. Empty all trash receptacles and ash urns.
3. Spot clean all exterior glass at building entrance.
4. Police trash dumpster areas.
5. Remove gum.
6. Straighten furniture.

         B.       As Necessary

                  1.       Clean chairs and trash receptacles.

VII.     Loading Area

         A.       Nightly Services

                  1.       Spot clean inside and outside of door.
                  2.       Clean around card reader area.
                  3.       Sweep entire area.
                  4. Hose down or mop  entire  trash  areas  and  disinfect  and
deodorize as required.

         B.       Weekly Services

1. Thoroughly clean all floor surfaces, including truck area and ramp.
2. Clean all doors, hardware, pipes, duct work and ledges.

VIII.    Stairways - Nightly and Periodic Services

A. Public stairways, keep free from debris nightly.
B. Sweep stairs and landings, once per week.
C. Dust handrails, spindles, newels and stair stringers, once per week.
D. Wash stairs and landings, once per month.
E. Do high dusting, once per month.

IX.      Mail Room/Vending Machine Area

         A.       Nightly Service

                  1.       Sweep/vacuum floor/mop any canned pop spills.
                  2.       Spot clean walls and dust as necessary.
                  3.       Spot clean mail boxes.
                  4.       Spot clean fronts of vending machines.

         B.       Weekly Service

                  1.       Clean fronts of mailboxes and vending machines.

         C.       Monthly Service

                  1.       Clean all air diffusers/grills.
                  2.   Clean  all   floors  in   accordance   with   maintenance
specifications.


OFFICE AREA:

                                     PART II
Office Area Specifications

A.       Nightly Services

         1.       Secure all doors and lights as soon as possible each night.
         2. Vacuum all carpets.  Broom sweep all oriental  antique rugs. (Do not
pull vacuum cords around corners).
         3. Dust mop all  resilient  and  composition  floors with  treated dust
mops. Damp mop to remove spills and water stains as required.
         4. Dust all desks and office  furniture  with treated  dust cloths.  5.
         Papers and folders on desks are not to be moved.
         6. Empty all wastepaper  baskets and other trash containers and replace
plastic trash liners as needed.
         7. Remove all trash from floors to areas designated by owner.
         8. Remove finger prints, dirt smudges,  graffiti, etc., from all doors,
frames, glass partitions,  windows,  light switches,  walls, elevator door jams,
call buttons and elevators.
        9.       Return chairs and wastebaskets to proper position.
        10.      Clean, sanitize and polish drinking fountains.
        11.      Police all service stairwells.
        12.      Police all interior public corridor planters.
        13.      Dust and remove debris from all metal door thresholds.
        14.      Wipe clean smudged bright work.
        15.Spot-clean all carpets, resilient and composition floors as required.
    16.      Service all walk-off mats as required.
    17.Clean and sanitize all kitchen counters and sinks in employee breakrooms.

B.       Weekly Services

         1. Dust all high reach areas  including,  but not  limited to,  picture
frames,  charts,  graphs,  wood paneling,  molding and similar wall hangings not
cleaned nightly.
         2. Dust  inside of all door  jambs.  3. Clean and polish all metal door
         thresholds. 4. Wipe clean and polish all bright work. 5. Dust all vinyl
         base, remove all black marks.
         6.       Edge all carpeted areas.
         7. Clean and spray buff all resilient and composition flooring. 8. Dust
         and spot clean all fire extinguisher cabinets.

C.       Monthly Services

         1. Dust all high reach  areas  including,  but not  limited to, tops of
door frames, structural and furniture ledges, air conditioning diffusers, return
grills, light fixtures and blinds.
         2. Vacuum all upholstered furniture and fabric wallcovering.
         3. Move all plastic carpet  protectors and thoroughly  vacuum under and
around all desks and office furniture.

D.       Quarterly Services

         1. Wash all chair pads and arm pads using approved cleaning material.


GENERAL ITEMS:

A.       Report nightly any burned out lights to Cottonwood Management.


<PAGE>


Day Service Specifications  (Specific written job descriptions will be developed
for  day  person=s  position.  The  tasks  below  are  meant  to only  serve  as
guidelines).

         The basic building day staff shall consist of the following:

                  1 day porter              40 hours per week

         Duties of the day staff shall include,  but not  necessarily be limited
to the following:

         Police lobby and maintain flooring in a clean condition.  Clean out all
         sand urns at least three times daily. Dust mop as necessary.

         Police and maintain  elevator cabs.  Spot clean  elevator cabs,  vacuum
         and/or remove surface litter as required.

         Police all  restrooms  at least  twice per day.  Check and fill  toilet
         tissue, soap, towel and other dispensers as necessary.

         Set out mats during rainy or inclement weather;  maintain mats in clean
condition.

         Remove snow from sidewalks and entry way as needed.

         Keep entrance doors, door glass, door frames,  etc. clean and free from
finger marks, smudges, etc.

         Replace burned out lights as needed.

         Police  exterior  walls,  plaza and north and south parking garages and
keep free from debris.

         Police parking area and trash receptacles.

         Maintain loading area in clean and neat condition.

         Any other duties as directed by COTTONWOOD MANAGEMENT.




<PAGE>


                             BUILDING SIGN ADDENDUM


     THIS BUILDING SIGN ADDENDUM  (AAddendum@),  dated as of even date with, and
as an addendum  to, that certain  Lease  Agreement  between  2855 E.  Cottonwood
Parkway,  L.C.  (ALandlord@) and Mrs. Fields= Original Cookies, Inc. (ATenant@),
dated as of the ______ day of January, 1998 (ALease Agreement@).

                                                  R E C I T A L S :

B.       Pursuant  to the Lease  Agreement,  Tenant  has  leased  from  Landlord
         certain   commercial   office  space  in  the   building   (ABuilding@)
         constructed  on real  property  owned by Landlord  located in Salt Lake
         County, Utah, as more particularly described in the Lease Agreement.

C.       Landlord  and Tenant have  agreed as set forth in this  Addendum to the
         nonexclusive  consent of Landlord for Tenant to have its name displayed
         on the top  fascia  of the  north  and west  sides of the  Building  in
         accordance  with the blue line drawing  attached  hereto as Exhibit AA@
         and incorporated herein by this reference (the ABuilding Signs@).

                  NOW,  THEREFORE,  for  and in  consideration  of the  parties=
covenants and agreements  contained herein and in the Lease Agreement,  Landlord
and Tenant covenant and agree as follows:

         1. Upon  execution of this  Addendum  concurrent  with the execution by
Tenant  of the Lease  Agreement,  together  with the  nonrefundable  payment  to
Landlord of the sum of Forty-Five  Thousand Dollars  ($45,000.00),  Tenant shall
have the nonexclusive  consent of Landlord for Tenant to have its name displayed
on the  Building  Signs in  accordance  with  Exhibit AA@ hereto and as provided
herein, subject to each of the following continuing requirements and conditions,
each of which  is a  condition  precedent  to  Tenant=s  rights  and  Landlord=s
obligations hereunder:

                  1.1 The  parties  acknowledge  and agree  that the  payment to
         Landlord of $45,000.00 is nonrefundable, constituting consideration for
         the consent of Landlord as provided  herein to the  placement by Tenant
         of the  Building  Signs and is not  conditioned  upon Tenant  obtaining
         governmental  permits,  licenses,   authorizations  and  approvals  for
         placement of the Building Signs on both the north and west sides of the
         Building.   Notwithstanding  the  foregoing,  the  $45,000.00  will  be
         returned  to  Tenant in the event  Tenant  is  unable  with  reasonable
         diligence  to  obtain  governmental  approval  to place any sign on the
         Building.

                    1.2  Obtaining all required governmental permits,  licenses,
                         authorizations and approvals
         for the Building Signs;

                  1.3 The  occupancy  by Tenant  of no less  than the  number of
         square feet of Rentable  Area in the Building  during the Lease Term as
         set forth in the Summary of Lease Information, Section AA;@

                    1.4  Compliance  with  all  applicable   governmental  laws,
                         statutes, regulations, rules, codes and ordinances;

               1.5  Compliance with the provisions of the Lease Agreement;

                  1.6 All expenses in connection with the design,  construction,
         installation,  repair  and  maintenance  of  the  Building  Signs,  and
         Tenant=s name thereon, shall be paid by Tenant;

                  1.7 The design, size, location, materials, colors and lighting
         of the  Building  Signs shall be approved  in writing by  Landlord,  in
         Landlord=s sole discretion; and

                  1.8 Tenant=s  signage  rights  under this  Addendum may not be
         assigned  to any  assignee  of the  Lease or any  subtenant  of  Tenant
         without  Landlord=s prior written consent,  exercised in its reasonable
         discretion.

         2. The Lease  Agreement  as modified  hereby shall remain in full force
and effect, enforceable in accordance with its terms.

         3. Upon  termination or expiration of the Term of the Lease  Agreement,
or upon  expiration of Tenant=s sign rights under this Addendum,  Landlord shall
have the right to permanently  remove Tenant=s Building Signs from the Building.
Tenant shall bear all expenses relating to the costs associated with the removal
of Tenant=s  Building  Signs,  repair of any damage caused by such removal,  and
restoration  of the  site of  Tenant=s  Building  Signs on the  Building  to the
condition  in  which  those   portions  of  the  Building   existed  before  the
installation  of  Tenant=s  Building  Signs.  Tenant=s  obligations  under  this
paragraph,  as well as other  provisions  of this  Addendum,  shall  survive the
expiration or earlier termination of the Lease Term.

         4. Tenant  shall at all times during the Lease Term  maintain  Tenant=s
Building Signs in working order and first-class condition.

                  DATED effective as of even date with the Lease Agreement.


                                    LANDLORD:

                2855 E. COTTONWOOD PARKWAY, L.C., a Utah limited
                  partnership, by its following Managing Member

                       COTTONWOOD CORPORATE CENTER, L.C.,
                        a Utah limited liability company


                                       By:
                          JOHN L. WEST, Managing Member


                                     TENANT:

                       MRS. FIELDS= ORIGINAL COOKIES, INC.



                                       By:/s/Michael R. Ward
                                     Name:Michael R. Ward
                                     Title:VP


S:\INVEST\CCC\Building 11\Leases\Mrs. Fields\Mrs. Fields lease.wpd


<PAGE>



                                       I-1

                                   EXHIBIT "A"

                                 BUILDING SIGNS


<PAGE>






                                       I-3

                             MONUMENT SIGN ADDENDUM


                  THIS ADDENDUM (AAddendum@), dated as of even date with, and as
an addendum to, that certain Lease Agreement between 2855 E. Cottonwood Parkway,
L.C. (ALandlord@) and Mrs. Fields= Original Cookies, Inc.
(ATenant@), dated as of the _____ day of January, 1998 (ALease Agreement@).

                                                  R E C I T A L S :

D.       Pursuant  to the Lease  Agreement,  Tenant  has  leased  from  Landlord
         certain   commercial   office  space  in  the   building   (ABuilding@)
         constructed  on real  property  owned by Landlord  located in Salt Lake
         County, Utah, as more particularly described in the Lease Agreement.

E.       Landlord  and Tenant have  agreed as set forth in this  Addendum to the
         nonexclusive  right of Tenant to have its name  displayed on a monument
         sign to be located by Landlord in front of the  Building in  accordance
         with the drawing attached hereto as Exhibit AA@ and incorporated herein
         (the AMonument Sign@).

                  NOW,  THEREFORE,  for  and in  consideration  of the  parties=
covenants and agreements  contained herein and in the Lease Agreement,  Landlord
and Tenant covenant and agree as follows:

         1. Tenant shall have the nonexclusive  right to have its name displayed
on the  Monument  Sign in  accordance  with  Exhibit AA@ hereto to be located in
front of the  Building.  Tenant=s  right to have its name on the  Monument  Sign
shall be subject to the following requirements and conditions:

                    1.1  Obtaining all required governmental permits,  licenses,
                         authorizations and approvals
         for the Monument Sign;

                  1.2 The  occupancy  by Tenant  of no less  than the  number of
         square feet of Rentable  Area in the Building  during the Lease Term as
         set forth in the Summary of Lease Information, Section AA;@

                  1.3  Tenant  shall  bear  the  cost  of   acquisition   and/or
         preparation of the panel containing  Tenant=s name for placement on the
         Monument Sign;

                    1.4  Compliance  with  all  applicable   governmental  laws,
                         statutes, regulations, rules, codes and ordinances;

               1.5  Compliance with the provisions of the Lease Agreement;

                  1.6 The design,  size,  location,  materials and colors of the
         Monument  Sign shall be  determined  by  Landlord  in  Landlord=s  sole
         discretion;

                  1.7 Landlord shall have the right to relocate, redesign and/or
         reconstruct the Monument Sign from time to time in its sole discretion;
         and

                  1.8 Tenant=s  signage  rights  under this  Addendum may not be
         assigned  to any  assignee  of this  Lease or any  subtenant  of Tenant
         without  Landlord=s  prior  written  consent,  exercised  in  its  sole
         discretion.

         2. The Lease Agreement,  as modified hereby, shall remain in full force
and effect, enforceable in accordance with its terms.

         3. Upon  termination or expiration of the Term of the Lease  Agreement,
or upon  expiration of Tenant=s sign rights under this Addendum,  Landlord shall
have the right to permanently remove Tenant=s name from the Monument Sign.

                  DATED effective as of even date with the Lease Agreement.


                                    LANDLORD:

                2855 E. COTTONWOOD PARKWAY, L.C., a Utah limited
                  partnership, by its following Managing Member

                       COTTONWOOD CORPORATE CENTER, L.C.,
                        a Utah limited liability company


                                       By:
                          JOHN L. WEST, Managing Member


                                     TENANT:

                       MRS. FIELDS= ORIGINAL COOKIES, INC.


                                       By:
                                     Title:




<PAGE>



                                       I-1

                                   EXHIBIT "A"

                                  MONUMENT SIGN


                          AMENDMENT TO SUPPLY AGREEMENT
                               DATED JUNE 19,1995

         The parties amend their June 19, 1995 Supply  Agreement (copy attached)
as follows:

A.  Paragraph  4 and  Exhibit A of the  Supply  Agreement  are  deleted in their
entirety and the following language and attached exhibit is substituted:

         4. Price.

                  a. Raw Material and Packaging Price Adjustments.  The price to
                  be paid for the  Products  shall be an amount equal to the sum
                  of (a) the  total per pound  price for the  Product  listed on
                  attached  Exhibit A  (Revised),  and (b) an amount  reasonably
                  determined  by Seller  immediately  prior to the  beginning of
                  each  calendar year during the term that  represents  Seller's
                  current increase or decrease in the cost for raw materials and
                  packaging  over the ensuing  twelve (12) month period,  except
                  (a) in the  case  of the raw  materials  and  packaging  items
                  listed on attached Exhibit D, costs  adjustments shall be made
                  thirty  (30) days  before the start of each  calendar  quarter
                  during the term (and, in connection  with "flour" and "sugar",
                  cost  adjustments  shall be based on the current  market price
                  for "bagged sugar" and "bagged flour"),  and (b) each periodic
                  adjustment  shall  be  made,   based  on  Buyer's   forecasted
                  purchases under  Paragraph 7(b) below,  only if it exceeds one
                  thousand dollars ($1000) in the aggregate.


                  b. Price Rebates. Within thirty (30) days following the end of
                  each calendar  quarter  during the term Seller shall rebate to
                  Buyer $0.046 for each pound of Product  sold by Seller  during
                  the calendar quarter.

The price under this  Paragraph 4 shall not apply to purchases by any of Buyer's
franchisees or licensees to the extent  inconsistent with any separate agreement
between Seller and any such franchisee or licensees.





B. The following language is added as new Paragraph 22:

         22.  Representation/Indemnity.  Buyer  represents  that it has made and
         will  continue  to make all  required  disclosures  to its  franchisees
         concerning  rebates  or  other  payments  by  Seller  to  Buyer  or its
         affiliates,  and Buyer  agrees to  defend,  indemnify  and hold  Seller
         harmless from any claims, liabilities, or damages, including attorneys'
         fees, arising out of any breach by Buyer of this representation.


C. This amendment will be effective when signed by both parties.


MRS.  FIELDS, INC., a                       VAN DEN BERGH FOODS COMPANY,
Delaware Corporation                  a division of Conopco, Inc., a New York
                                                     Corporation



By: /s/ Larry Hodges                        By: /s/ Gerald W. Hanna
       Larry Hodges                                 Gerald W. Hanna


Its:  President                      Its:  Vice President and General Manager -
                                           Bakery Products Group
Date:    3-12-96                           Date:    January 30, 1996



<PAGE>

<TABLE>
<CAPTION>

                      PRICE
                      LIST
                      Exhibit A (Revised)



<S>           <C>                                                <C>               <C>          <C> 
                                                                 Raw Material      Conversion     Total
    PROD                                                         & Packaging       & Delivery     Price
     #            DESCRIPTION                                     ($ Perlb.)       ($ Per lb.)  ($ Per lb.)


    7250       MFC PLAIN BAGEL                                        0.1520          0.3371      0.4891
    7253       MFC FIBRE PLUS BAGEL                                   0.2296          0.3335      0.5631
    7255       MFC CHOC CHIP BAGEL                                    0.2387          0.3371      0.5758
    7256       MFC CINN RAISIN BAGEL                                  0.2219          0.3371      0.5590
    7257       MFC BLUEBERRY BAGEL                                    0.3751          0.3338      0.7089
    7500       MFC EGG TWIST                                          0.1811          0.3019      0.4830
    7501       MFC NINE GRAIN                                         0.1972          0.2705      0.4677
    7502       MFC PANETTONE (See 2102)                               0.4163          0.2986      0.7149
    7503       MFO RAISIN NUT                                         0.3870          0.2711      0.6581
    7505       MFC RYE REGULAR                                        0.1811          0.2763      0.4574
    7506       MFC HONEYWHEAT BERRY                                   0.2068          0.2740      0.4808
    7552       MFC NEW SWT BAG'T                                      0.1389          0.2746      0.4135
    7553       MFC NEW SWEET REGULAR                                  0.1362          0.2695      0.4057
    7570       MFC SOUR REGULAR                                       O.1779          0.2795      0.4574
    7571       MFC SOUR ROUND                                         0.1840          0.2792      0.4632
 
    2910       MFC DOUBLE FUDGE  BROWNIE                              0.5705          0.2705      0.8410
    2911       MFC WALNUT FUDGE BROWNIE                               0.6131          0.2705      0.8836
    2912       MFC  PECAN FUDGE BROWNIE                               0.7107          0.2705      0.9812
    2913       MFC MACADAMIA FUDGE BROWNIE                            0.7401          0.2705      1.0106
    2915       MFC PECAN PIE BROWNIE                                  0.8653          0.2705      1.1412


    3050       MFC CHOC CHIP  COOKIE                                  0.5917          0.3309      0.9226
    3052       MFC MILK CHOC CHIP COOKIE                              0.6020          0.3313      0.9333
    3054       MFC BUTTER TOFFEE COOKIE                               0.9156          0.3219      1.2375
    3057       MFC PUMPLIN HARVEST COOKIE                             0.8635          0.3418      1.2053
    3060       MFC BUTTER COOKIE                                      0.4352          0.3288      0.7640
    3061       MFC CHOC CHIP W/WALNUT COOKIE                          0.6941          0.3264      1.0205
    3062       MFC WHITE CHUNK W/MAC COOKIE                           1.1279          0.3255      1.4534
    3063       MFC COCO MAC COOKIE                                    1.0889          0.3402      1.4291
    3064       MFC TRIPLE CHOC COOKIE                                 0.6884          0.3313      1.0197
    3065       MFC OATMEAL RAISIN NUT COOKIE                          0.6095          0.3416      0.9511
    3069       MFC MLK CHOC W/WALNUT COOKIE                           0.7015          0.3280      1.0295
    3075       MFC PEANUT BUTTER COOKIE                               0.5105          0.3409      0.8514
    3079       MFC CHEWY CHOC COOKIE                                  0.7300          0.3235      1.0535
    3080       MFC RED. FAT SEMI-SWT CHC CHP COOKIE                   0.5258          0.3666      0.8924
    3081       MFC RED. FAT MILK CHOC COOKIE                          0.5290          0.3673      0.8963
    3082       MFC RED. FAT WHITE CHUNK COOKIE                        0.8425          0.3673      1.2098
    3083       MFC OATMEAL NUT RAISIN COOKIE                          0.5726          0.3673      0.9399
    3091       MFC MLK CHC CHP W/MC COOKIE                            1.0210          0.3279      1.1930
    3092       MFC SMI-SWT CHNK PECAN COOKIE                          0.8645          0.3285      1.1930
    3150       MFC H/A CHOC CHIP COOKIE                               0.5869          0.3304      0.9173
    3312       MFC OLD FSHN SHRTBRD COOKIE                            0.4052          0.3258      0.7310
    3650       MFC CHOC CHP NIB COOKIE                                0.5917          0.3315      0.9232
    3652       MFC MLK CHOC CHP NIB COOKIE                            0.5991          0.3315      0.9306
    3660       MFC BUTTER NIB COOKIE                                  0.4483          0.3384      0.7867
    3661       MFC CHOC CHP W/WLNT NIB COOKIE                         0.6980          0.3280      1.0260
    3662       MFC WHITE CHNK W/MAC NIB COOKIE                        1.0069          0.3250      1.3319
    3665       MFC OATMEAL RSN NUT NIB COOKIE                         0.6087          0.3418      0.9505
    3669       MFC MLK CHOC WLNT NIB COOKIE                           0.7054          0.3280      1.0334
    3675       MFC PENT BTTR NIB COOKIE                               0.5143          0.3504      0.8647
    3679       MFC CHEWY CHOC NIB COOKIE                              0.7338          0.3235      1.0573
    3850       MFC HI-ALT CHOC CHP COOKIE                             0.5847          0.3307      0.9154
    3852       MFC HI-ALT MLK CHOC CHP COOKIE                         0.5920          0.3311      0.9231
    3861       MFC HI-ALT CHOC CHP W/WLNT COOKIE                      0.6941          0.3279      1.0220
    3869       MFC HI-ALT MLK CHOC W/WLNT COOKIE                      0.7015          0.3279      1.0294
    3891       MFC HI-ALT MLK CHOC W/MAC COOKIE                       0.9248          0.3278      1.2526
    3950       MFC HI-ALT SS CH CH NIB COOKIE                         0.5919          0.3317      0.9236
    3952       MFC HI-ALT CH CH NIB COOKIE                            0.5994          0.3317      0.9311
</TABLE>

<PAGE>

<TABLE>
<CAPTION>

                      PRICE
                      LIST
                      Exhibit A (Revised)



<S>           <C>                                                  <C>              <C>         <C> 
                                                                   Raw Material     Conversion    Total
  PROD                                                             & Packaging      & Delivery    Price
   #             DESCRIPTION                                       ($ Perlb.)       ($ Per lb.) ($ Per lb.)


    7401      MFC APPLE CROISSANT                                     0.5784         0.3451       0.9235
    7403      MFC BUTTER CROISSANT                                    0.3681         0.3671       0.7352
    7404      MFC CHOCOLATE CROISSANT                                 0.5651         0.3583       0.9234
    7405      MFC CROISSANT SQUARE                                    0.3559         0.3805       0.7364
    7410      MFC CHEESE CROISSANT                                    0.5705         0.3687       0.9392

    1553      MFC P.B. FILLING                                        0.6690         0.3307       0.9997
    1557      MFC LEMON CREAM CHEESE FILLING                          0.9509         0.3124       1.2633
    1560      MFC BRAN MUFFIN 4X5 LB CHUB                             0.5541         0.2972       0.8513
    1561      MFC ORNGE MFFN 4X5 LB CHUB                              0.6470         0.3378       0.9848
    1563      MFC CORN MUFN 4X5 LB CHUB                               0.4360         0.2998       0.7358
    1564      MFC PLAIN MUFN BATTR 4X5 CHUB                           0.4561         0.2819       0.7380
    1565      MFC PUMPKIN MFN 4X5 CHUB                                0.5696         0.3160       0.8856
    1566      MFC BANANA NUT MUFFIN 4X5 CHUB                          0.6967         0.3034       1.0001
    1589      MFC CARROT CAKE ICING                                   0.8099         0.2884       1.0983
    2929      MFC CARROT CAKE BATTER                                  0.6675         0.3026       0.9701
    7750      MFC ALMOND PASTE                                        1.2080         0.3059       1.5139
    7751      MFC MAPLE TOPPING                                       0.4345         0.2839       0.7184
    7754      MFC NEW STREUSEL                                        0.4019         0.2650       0.6669
    7755      MFC COBLER TOPPING                                      0.4122         0.2811       0.6933
    7782      MFC BUTTER CREME ICING                                  0.5748         0.3034       0.8782

    7200      MFC DINNER ROLL                                         0.2557         0.3308       0.5865
    7201      MFC SWEET FRENCH ROLL                                   0.3642         0.3159       0.6801
    7203      MFC SWEET FRENCH ROLL                                   0.1251         0.3169       0.4410

    7450      MFC CINNAMON ROLL                                       0.2917         0.3553       0.6470

</TABLE>


<PAGE>






VAN DEN BERGH
FOODS COMPANY
2200 Cabot Drive                                                Gerald W. Hanna
Lisle. Illinois60532
                                                Vice President & General Manager
(708) 505-5300                                                   Bakery Products
Group



                                                     June 19, 1995


Mrs. Fields, Inc.
462 West Bearcat Drive
Salt Lake City, Utah 84115

Re: Supply Agreement.

Ladies and Gentlemen:

         This letter sets forth the terms of the agreement  between Mrs. Fields,
Inc.,  a Delaware  corporation  ("Buyer"),  and Van den Bergh Foods  Company,  a
division of Conopco,  Inc., a New York corporation  ("Seller"),  relating to the
purchase  by Buyer,  and the sale by Seller,  of cookie  dough and other  bakery
products, having the item codes and names listed on attached Exhibit A, and "new
products" designated as such under Paragraph 5 below (collectively, "Products").

         1. Minimum  Annual  Purchase and Sale of the Products.  Buyer agrees to
buy, and Seller agrees to sell, an amount not less than 16,730,000 pounds of the
Products during each of calendar years 1996, 1997, and 1998 ("the term").

         2.     Volume Incentives and Penalties.

     (a) Rebate to Buyer.  Within sixty (60) days after the end of each calendar
year during the term,  Seller  shall pay to Buyer a rebate for  purchases of the
Products  that exceed the minimum  annual  purchase  obligation  in  Paragraph 1
above.  The amount of the rebate shall be determined by  multiplying  the actual
total  pounds  of the  products  purchased  by  Buyer  during  the  year  by the
corresponding incentive payment rate listed in attached Exhibit B.

<PAGE>




Mrs. Fields Inc.
June 19, 1995
Page 2

     (b) Penalty  Payment by Buyer.  If Buyer  fails to meet its minimum  annual
purchase  obligation  under Paragraph 1, then,  within sixty (60) days after the
end of the applicable calendar year during the term, Buyer shall pay to Seller a
penalty  in an amount  determined  by  multiplying  16,730,000  by the per pound
penalty  rate  listed in  attached  Exhibit  C  corresponding  to the  volume of
Products  actually  purchased  by Buyer.  The penalty is intended to  compensate
Seller for its  incremental  unit cost of producing the lesser  volume  actually
purchased by the Buyer.

     (c) Remedies For Failure to Meet  Minimum.  If Buyer's  failure to purchase
the minimum annual  quantities of the Products required under Paragraph 1 (i) is
attributable to a decrease in  requirements  for the Products due to declines in
Buyer's business,  then the penalty payment by Buyer under Paragraph 2(b) is the
Seller's  exclusive  remedy, or (ii) is attributable to Buyer's purchase of like
products from an alternative supplier,  then, in addition to the penalty payment
by Buyer  under  Paragraph  2(b),  Buyer  shall pay Seller a sum  determined  by
multiplying  the volume  shortfall by an amount  equal to the  Seller's  average
conversion  charge for the  Products,  as set forth on Exhibit A, less  Seller's
variable manufacturing costs not incurred.

     3.  Distributor  Purchases.  Distributors  designated  by  Buyer,  who  are
approved by Seller and who meet Seller's normal  standards of  creditworthiness,
may order and purchase the Products and otherwise act on Buyer's behalf pursuant
to this Agreement.  Any such  distributor  purchases,  or any purchases by or on
behalf of Buyer's  franchisees  or  licensees  shall be governed by the terms of
this  Supply  Agreement  (except to the extent  inconsistent  with any  separate
agreement  between  Seller and any such  franchisee  or  licensee)  and shall be
counted towards Buyer's minimum annual purchase obligation under Paragraph 1.

     4. Price. The price to be paid for the Products shall be an amount
equal to the sum of (a) the  total per pound  price  for the  Product  listed on
attached  Exhibit  A,  and  (b)  an  amount  reasonably   determined  by  Seller
immediately  prior to the  beginning of each  calendar year during the term that
represents  Seller's  current increase or decrease in the cost for raw materials
and packaging over the ensuing

<PAGE>





Mrs. Fields Inc.
June 19, 1995
Page 3

twelve  (12)  month  period,  except  (a) in the case of the raw  materials  and
packaging items listed on attached  Exhibit D, costs  adjustments  shall be made
thirty (30) days before the start of each calendar quarter during the term (and,
in connection with "flour" and "sugar",  cost adjustments  shall be based on the
current  market  price for  "bagged  sugar" and  "bagged  flour"),  and (b) each
periodic  adjustment shall be made, based on Buyer's forecasted  purchases under
Paragraph  7(b) below,  only if it exceeds one thousand  dollars  ($1000) in the
aggregate.  The price under this Paragraph 4 shall not apply to purchases by any
of Buyer's franchisees or licensees to the extent inconsistent with any separate
agreement between Seller and any such franchisee or licensee.

         5. New Bakery  Products.  If  compatible  with the normal  operation of
Seller's  business,  Seller  agrees  to  manufacture  any  new  bakery  products
designated as such by Buyer  (whereupon  they will be deemed  "Products" for all
purposes under this  agreement)  pursuant to the  directions,  formulations  and
recipes  communicated  by Buyer to  Seller.  Seller's  obligation  to supply new
bakery products to Buyer under this Paragraph 5 is subject to agreement  between
Buyer and  Seller on the  initial  price to be charged  Buyer for the same.  For
purposes  of  computing  the price to be paid by Buyer under  Paragraph  4, such
initial  price shall be deemed to be the price as if listed on attached  Exhibit
A. Seller  agrees to cooperate and offer  reasonable  assistance to Buyer in the
development of new bakery  products,  provided in each case that Buyer agrees to
compensate Seller for costs incurred.

         6.  Signing Bonus and Refunds.

         (a) Signing Bonus. In consideration for Buyer's  agreements  hereunder,
Seller  shall,  within five (5)  business  days after  mutual  execution of this
agreement,  pay to  Buyer  the  sum  of  Five  Hundred  Sixty  Thousand  Dollars
($560,000),  which  amount is intended to provide  Buyer with the benefit of the
pricing mechanism established under this agreement in respect of purchases by or
on behalf of Buyer,  between  April 1, 1995 and  December  31,  1995 ("the bonus
period"), under the existing Amended and Restated Supply Agreement between Buyer
and Seller.


<PAGE>



Mrs. Fields Inc.
June 19, 1995
Page 4

         (b) Pro Rata Refund of Signing  Bonus.  If Buyer fails during the bonus
period to purchase at least 12,173,913 pounds of Products from the Seller,  then
Buyer shall be obligated,  on or before February 29, 1996 to refund to Seller an
amount determined by multiplying the poundage shortfall by $0.046 per pound.

         7.  Quantities and Orders

         (a) Buyer shall, prior to September 30 of each Calendar year during the
term, furnish Seller with a schedule forecasting monthly estimated quantities of
the specific  Products to be purchased  by Buyer during the  following  calendar
year.

         (b) Buyer and Seller shall meet on or about  December 15, 1995,  and on
or about the 15th day of the last month of each  quarter of each  calendar  year
during the term, to establish a schedule for  production of the Products  during
the following  quarter.  Such schedule shall include the types and quantities of
Products expected to be ordered during the upcoming quarter.

         (c) Buyer shall  submit an order to Seller on or prior to  Wednesday of
each week for  Products  to be  produced by Seller  during the  following  week.
Seller may decline to accept and actual  orders for Products  during any quarter
to the extent  that such order  exceeds by more than  twenty  (20)  percent  the
amount of Products scheduled for production pursuant to the quarterly updates in
Paragraph  7(b) hereof.  Each order  submitted by Buyer for Products shall state
that it is submitted pursuant to this Agreement,  shall be transmitted to Seller
in writing,  and shall  include the  quantity,  description,  and item number of
Products ordered,  delivery points,  delivery schedules,  shipping instructions,
and such other information as Seller may reasonably require. Each order shall be
for a minimum of one batch of the Products  ordered,  and shipping  instructions
shall correspond with the regional  delivery schedule provided from time to time
by Seller. Seller shall confirm in writing receipt of each order.

         8.  Delivery.  Seller shall ship products  ordered by Buyer pursuant to
Paragraph  7(c) hereof such that the Products are  delivered to the  destination
designated by Buyer by the dates specified for delivery, except that the date


<PAGE>


Mrs. Fields Inc.
June 19, 1995
Page 5

specified for delivery shall be an approximate  date for unloading  Products and
shall allow for normal  transportation  delays.  Seller  shall  notify  Buyer in
writing of the date on which Products  ordered have been shipped and all related
shipping  information.  Delivery of  products  shall be C.I.F.  the  destination
(within  the 48  contiguous  states)  designated  by Buyer in the  notice  given
pursuant  to  Paragraph  7(c).   Seller  shall  ship  Products  in  refrigerated
containers.

         9. Payment. The price for the products shall be payable net cash within
30 days from the date of invoice or shipment,  whichever  is earlier.  Buyer may
dispute  any  invoice  in good faith as long as Buyer  shall pay all  undisputed
amounts in a timely manner.  Buyer shall pay interest on all overdue accounts at
the lessor of (i) the "Prime Rate" (or any successor  rate) as then published in
the Wall Street Journal plus 1% or (ii) the highest  applicable  legal rate (the
"Penalty Rate").

         10. Sale of  Products to Others.  Seller will not sell or offer to sell
the Products or any bakery items  produced  from the Licensed  Trade Secrets (as
hereinafter defined) or derived therefrom to any persons,  entities,  or parties
other than Buyer or any Licensee of Buyer.  Nothing in this  Agreement  shall be
construed to limit Seller's right to sell to other  customers items which are of
a similar type to the Products but which do not use the Licensed  Trade  Secrets
in their manufacture, production, formulation, or otherwise.

         11. Purchase of Supplies.  If Seller acquires raw materials or supplies
pursuant to the  schedule  agreed to in  Paragraph  7(b) which are unique to the
production of Products and which are not  customarily  used in the production of
other bakery items by Seller (the "Supplies"),  and the Supplies are not used in
the  production  of  Products  ordered  by Buyer  during  the shelf  life of the
Supplies,  and the Supplies cannot be used by Seller in the manufacture of other
bakery  items in the normal  course of  Seller's  business,  Buyer  shall pay to
Seller  the actual  costs of the  Supplies  not used by Seller and all  expenses
incurred by Seller in the storage
and any disposal thereof.  In addition,  if Seller has produced Products to fill
an order received from Buyer  pursuant to Paragraph 7(c) hereof,  and Buyer does
not call for  delivery  of the same  before  the  expiration  of the shelf  life
thereof,  Seller  shall  destroy the same and  invoice  Buyer for the price with
respect thereto.


<PAGE>


Mrs. Fields Inc.
June 19, 1995
Page 6

         12. Duty To Examine. Upon receipt of the Products at their destination,
Buyer shall examine the Products for impurities,  damage,  spoilage, and any and
all other defects to such Products.  Promptly upon  discovery  thereof by Buyer,
but in any event no later than  thirty  (30) days  after  receipt,  Buyer  shall
notify Seller of any products which are damaged, defective, opened or improperly
packaged.  If Buyer has previously paid for defective  Products,  Buyer shall be
entitled to a refund of the portion of the Price  attributable to such defective
Products within ten (10) days after the notice of the defect, unless the same is
disputed by Seller in good faith,  except that if the amount to be refunded does
not exceed $ 1,000,  such amount  shall be a credit  against  the next  invoice.
Seller  shall pay Buyer  interest  on all  overdue  accounts  calculated  at the
Penalty Rate. If requested by Seller, Buyer shall promptly return defective
Products to Seller at Seller's expense.  Buyer further agrees to take reasonable
steps at Seller's expense, for a period not exceed ten (10) days after notice to
Seller of the  defect,  to  preserve  the  rejected  Products  pending  Seller's
instructions.

         13. Replacement of Damaged Goods. If Seller discovers, upon examination
pursuant to Paragraph 12 hereof, that any of the Products delivered to Buyer are
spoiled,  damaged or otherwise defective,  Buyer shall have the right to require
Seller to  replace  such  defective  Products,  provided  that at least five (5)
percent (by price) of the total  shipment  of  Products  is spoiled,  damaged or
otherwise  defective.  If Buyer so elects to have such  Products  replaced,  the
shipment of any replacement products will have priority over shipments by Seller
to other customers of Seller, and will be affected within seventy-two (72) hours
(or three working days, if later).  Seller shall,  if requested by Buyer,  cause
such replacement  Products to be delivered to Buyer, at Seller's expense, by the
most rapid means of commercially feasible ground transportation available.

         14. Rotation of Finished Products. Seller agrees to rotate all finished
Products stored by Seller after production on a "first in-first out" basis.

     15. License. For purposes of this Agreement, "Licensed Trade Secrets" means
all  transferable  techniques,  processes,  methods of  production  and know-how
uniquely pertaining to and necessary for use in relation to the formulation,

<PAGE>



Mrs. Fields Inc.
June 19, 1995
Page 7

composition  and  production of Products.  Information  which was already in the
possession  of  Seller,  but  which was not  obtained  in  connection  with this
transaction or past  transactions with Buyer, or information which is or becomes
publicly  available without breach of (i) this Agreement,  (ii) any agreement or
instrument  with Buyer to which Seller is a party or  beneficiary,  or (iii) any
duty owed Buyer by Seller or any other  subsidiary of Seller,  shall be excluded
from the definition of Licensed  Trade  Secrets.  Buyer hereby grants to Seller,
and Seller  accepts from Buyer, a  non-exclusive  license to employ the Licensed
Trade Secrets solely for the purpose of producing the Products for sale to Buyer
and Licensees of Buyer.

         16. Confidentiality. Seller understands that the Licensed Trade Secrets
disclosed to Seller under this agreement are secret, proprietary and of value to
Buyer,  which value may be impaired  if the secrecy of such  information  is not
maintained.  Seller will take  reasonable  security  measures  to  preserve  and
protect the secrecy of the Licensed  Trade  Secrets.  Seller  agrees to hold the
Licensed  Trade  Secrets in  confidence  and not to disclose any of the Licensed
Trade Secrets, either directly or indirectly, to any person or entity, including
any  subsidiary  or affiliate of Seller (or any director,  officer,  or employee
thereof)  during the term of this agreement or at any time within five (5) years
following the expiration or termination hereof,  except that Seller may disclose
the Licensed Trade Secrets to its key officers and employees to whom  disclosure
is necessary for the  manufacture  of the Products  pursuant to this  agreement.
Seller shall exercise such other reasonable precautions to protect and safeguard
the secrecy of the  Licensed  Trade  Secrets  except  that  Seller  shall not be
required to employ any more  stringent  measures  that it employs in  connection
with protection of its own confidential information.

         17.  Representations  and  Warranties  of  Seller.  Seller  represents,
warrants and agrees as follows:

                  (a)  Conformity with Specifications.  The Products will be
manufactured   strictly   in   accordance   with  the   standards,   procedures,
specifications,   formulations   and  recipes  from  time  to  time   reasonably
established by Buyer.  If at any time Buyer deems the quality of the Products to
be below such standards,  Buyer may so notify Seller in writing, and Seller will
immediately bring such substandard


<PAGE>


Mrs. Fields Inc.
June 19, 1995
Page 8

Products up to the quality standards  required by this agreement.  Buyer's right
to oversee the quality of the Products shall not in any way replace,  supersede,
or  substitute  for the  quality  control  required  to be  exercised  by Seller
hereunder.  The exercise of any action of quality  control by Buyer shall be for
its sole and  exclusive  benefit.  If at any time Seller  adapts or modifies the
Products  in  accordance  with a request  from Buyer,  Seller  will  produce and
manufacture  such alternate or modified  Products using the same quality control
standards and procedures  with respect to such Products as Seller is required to
observe in the manufacture of the Products.

     (b) Compliance with Law. Seller will manufacture the Products in compliance
with all applicable federal, state and local laws or regulations to which Seller
is subject, except that Seller shall not be liable to Buyer for any violation of
any such laws or  regulations  if arising  from the  adherence  by Seller to the
instructions of Buyer.

     18.  Indemnification.  Seller agrees to indemnify  and hold Buyer  harmless
from and against any and all demands, liabilities,  damages, expenses, causes of
action,  suits,  claims or  judgments  (including  reasonable  attorneys'  fees)
arising  out of or in  connection  with (i) any  damage to  property,  injuries,
illness or loss of life which occur on account of, or in connection with the use
or consumption of Products which were defective in condition,  quality or purity
as of delivery to Buyer,  whether such  condition was  discovered at the time of
delivery or at a later date,  and (ii) any default by Seller in the  observation
or performance of its covenants and agreements contained herein. Buyer agrees to
indemnify  and hold  Seller  harmless  from  and  against  any and all  demands,
liabilities, damages, expenses, causes of actions, suits or judgments (including
reasonable  attorneys'  fees) arising out of or in connection with (i) the sale,
distribution,  handling or misuse of the Products after delivery to Buyer except
to the extent to which Buyer is  indemnified  by Seller under this Paragraph 18,
and (ii) any default by Buyer in the  observance,  payment or performance of its
covenants and agreements  contained herein.  Any amounts payable by one party to
the other pursuant to this Paragraph 18 shall be limited to actual damages,  and
shall not  include any  amounts  attributable  to  incidental  or  consequential
damages.


<PAGE>



Mrs. Fields Inc.
June 19, 1995
Page 9

         19. Termination.

                  (a)  Seller's  Right.  Seller,  at its option,  shall have the
right by notice to Buyer,  in addition to any other remedy  available at law, in
equity  or  pursuant  to  this  agreement  (including  but  not  limited  to  an
injunction,  specific  performance and damages) to suspend or terminate  Buyer's
right to purchase, and Seller's obligation to supply Buyer with Products and any
other future right of Buyer  pursuant to this  agreement  upon the happening and
during the continuance of any one or more of the following events:

                  (i) Buyer  fails to pay any amount  owing to Seller  hereunder
within  thirty  (30)  days  from the date  Buyer  receives  notice  of a default
hereunder; and

                  (ii) Buyer  defaults  in the  performance  of any other  term,
covenant,  agreement or condition  of this  agreement,  and if within sixty (60)
days after notice from Seller  describing the specific  activities  constituting
such  default,  Buyer shall fail to cure default,  or if such default  cannot be
cured with the  exercise  of due  diligence  within  said sixty (60) day period,
shall fail  thereafter to proceed to cure the same diligently and in good faith,
and in any case, to cure such default within one hundred-twenty (120) days.

     (b) Buyer's Right. Buyer, at its option,  shall have the right by notice to
Seller,  in addition to any other remedy available by law, in equity or pursuant
to this  agreement  (including  but not  limited to the right to an  injunction,
specific  performance and damages) to terminate  Buyer's  obligation to purchase
Products  from Seller,  and any other  future  right of Seller  pursuant to this
agreement,  if  Seller  defaults  in  the  performance  of any  term,  covenant,
agreement or condition  of this  agreement,  and if within sixty (60) days after
notice from Buyer describing the specific activities  constituting such default,
Seller shall fail to cure the default,  or if such default  cannot be cured with
the  exercise  of due  diligence  within a sixty  (60) days  period,  shall fail
thereafter to proceed to cure the same diligently and in good faith,  and in any
case, to cure such default within one hundred-twenty (120) days;


<PAGE>




Mrs. Fields Inc.
June 19, 1995
Page 10

         (c) Remaining Obligations.  The termination of this agreement by either
party  pursuant to this  Paragraph  19 shall not relieve (1) either party of its
obligation to pay all such sums owed to the other hereunder,  (ii) Seller of its
obligation of confidentiality  under Paragraph 16, and (iii) either party of its
respective obligations of indemnity contained herein.

     20.  Assignment.  Buyer and Seller  may,  without  the consent of the other
party,  with  notice to the other  party,  assign  its  rights  and  obligations
hereunder to a related entity, but shall remain liable therefor. For purposes of
this  Paragraph  20,  the term  "related  entity"  shall  mean any  corporation,
partnership or joint venture which is fifty percent (50%) or more owned by Buyer
or Seller,  as the case may be.  Except as provided in this  Paragraph 20, Buyer
and Seller may not assign  their  rights or  obligations  hereunder  without the
prior written consent of the other party.  Subject to the foregoing  limitation,
all the terms and provisions of this agreement  shall be binding upon, and shall
inure to the  benefit  of, the  successors  in  interest  or the  assigns of the
parties  hereto with the same effect as is  mentioned in each  instance,  or the
party  hereto is named or  referred  to,  except that no  assignment,  transfer,
pledge or mortgage and violation of the provisions of this agreement  shall vest
any rights and any assignee, transferee, pledgee, or mortgagee.

         21.    Miscellaneous.

     (a) Force  Majeure.  Neither  party shall be deemed to be in default  under
this agreement  because of delays or inability to perform occasion by war, civil
disturbance,   strikes,  boycotts,  lock-outs,  shortages,   transportation  and
communication  problems,  natural  calamities such as fire,  flood,  earthquake,
storm,  acts of God,  governmental  regulations or actions,  inability to obtain
labor or  materials  from usual  sources of supply,  or other  means  beyond the
parties'  control (a "Force  Majeure  Event").  In case of a Force Majeure Event
affecting production of Products by Seller, (i) deliveries of Products by Seller
hereunder  shall be allocated among Buyer and Seller's other customers on a fair
and reasonable  basis and (ii) (a) Buyer's  minimum annual  purchase  obligation
under  paragraph 1 shall be reduced,  for each month (or fraction  thereof) that
such Force Majeure Event continues, by an amount that represents Buyer's monthly
average purchases of Products during the

<PAGE>



Mrs. Fields Inc.
June 19, 1995
Page 11

preceding  twelve (12) months under this (or a predecessor)  agreement;  and (b)
the amount by which  Buyer's  minimum  annual  purchase  obligation is decreased
under  clause  (a) of this  subparagraph  (ii)  shall be added to the  amount of
Products actually purchased by Buyer for purposes of determining any rebates due
Buyer or penalties payable by Buyer under paragraphs 2(a) or 2(b), respectively.

                  (b)  Headings.  Headings in this  agreement  are  included for
convenience of reference only, and shall not constitute a part of this agreement
for any other purpose.

                  (c) Notices.  All notices  provided by this agreement shall be
in writing and shall be given by  facsimile  transmission  with the copy thereof
mailed by first class mail,  postage prepaid,  or by personal  delivery,  by one
party to the other,  addressed to such other party at the applicable address set
forth,  or to such other  address as may be given for such purpose by such other
party by notice duly given  hereunder.  Notice shall be deemed properly given on
the date of facsimile transmission or on the date of delivery whichever applies.

                  To order Products:
                           Van den Bergh Foods Co.
                           2200 Cabot Drive
                           Lisle, Illinois 60532
                           Facsimile No.: (708) 955-2969
                  For all other purposes:
                           Van den Bergh Foods Co.
                           Attn: General Counsel
                           2200 Cabot Drive
                           Lisle, Illinois 60532
                           Facsimile No.: (708) 955-5531

                           Mrs. Fields, Inc.
                           462 West Bearcat Drive
                           Salt Lake City, Utah 84115
                           Facsimile No.: (801) 463-2223

<PAGE>



Mrs.  Fields Inc.
June 19, 1995
Page 12

                  (d)  Applicable  Law.  This  agreement  shall be construed and
enforced  in  accordance  with,  and  governed  by  the  laws  of the  State  of
California.

                  (e) Integration.  This agreement represents the only agreement
and  understanding  between the parties and their affiliates with respect to the
subject matter hereof,  and supersedes all prior  negotiations,  representations
and  agreements  made by the parties and their  affiliates  with  respect to the
subject matter hereof.  This agreement may be amended,  supplemented or changed,
and any provision hereof waived,  only by a written  instrument  making specific
reference to this agreement  signed by the party against whom enforcement of any
such amendment, supplement or change or waiver is sought. Waiver by either party
of any breach or default  hereunder  by the other  party  shall not operate as a
waiver of any other breach or default,  whether similar to or different from the
breach or default waived.

                  (f)    Counterparts.    This   agreement   may   be   executed
simultaneously  in two or more  counterparts,  each of which  shall be deemed an
original,  but all of which together shall constitute one of the same agreement,
binding  upon all  parties  thereto,  notwithstanding  that all  parties are not
signatories to the original or the same counterpart.

                  (g) Severability. In the event any provision of this agreement
is found to be unenforceable or invalid,  such provision shall be severable from
this  agreement if it is capable of being  identified  with and  apportioned  to
reciprocal  consideration  or to  the  extent  it is a  provision  which  is not
essential  and the absence of which would not have  prevented  the parties  from
entering into this agreement.  The unenforceability or invalidity of a provision
which has been performed shall not be grounds for invalidation of this agreement
under  circumstances in which the true controversy  between the parties does not
involve any such provision.

                  (h) Extension.  This agreement may be extended beyond the term
upon such terms and conditions as the parties shall agree upon in writing.



<PAGE>




Mrs. Field's Inc.
June 19, 1995
Page 13


         If the foregoing accurately reflects our agreement,  please so indicate
by having the original of this letter  signed in the spaces  provided  below and
returning it to me; a copy is enclosed for your files.

                                            Very truly yours,

                           VAN DEN BERGH FOODS, CO., a
                           division of Conopco, Inc., a New York corporation


                             By: /s/ Gerald W. Hanna
                                     Gerald W. Hanna
                     Its:  Vice President & General Manager-Bakery
                            Products Division


AGREED TO AND ACCEPTED.

MRS.  FIELDS, INC., a
Delaware corporation



By: /s/ Larry Hodges

Its: /s/ President CEO








<PAGE>






                                            EXHIBIT A





<PAGE>
<TABLE>
<CAPTION>


                      PRICE
                      LIST
                      Exhibit A


<S>            <C>                                               <C>             <C>           <C>  
                                                                 Raw Material    Conversion      Total
   PROD                                                          & Packaging     & Delivery      Price
     #         DESCRIPTION                                       ($ Perlb.)      ($ Per lb.)   ($ Per lb.)


    7250       MFC PLAIN BAGEL                                        0.1520          0.2911     0.4431
    7253       MFC FIBRE PLUS BAGEL                                   0.2296          0.2875     0.5172
    7255       MFC CHOC CHIP BAGEL                                    0.2387          0.2911     0.5298
    7256       MFC CINN RAISIN BAGEL                                  0.2219          0.2911     0.5131
    7257       MFC BLUEBERRY BAGEL                                    0.3751          0.2878     0.6629

    7500       MFC EGG TWIST                                          0.1811          0.2559     0.4370
    7501       MFC NINE GRAIN                                         0.1972          0.2245     0.4217
    7502       MFC PANETTONE (See 2102)                               0.4163          0.2526     0.6689
    7503       MFO RAISIN NUT                                         0.3870          0.2251     0.6121
    7505       MFC RYE REGULAR                                        0.1811          0.2303     0.4114
    7506       MFC HONEYWHEAT BERRY                                   0.2068          0.2280     0.4348
    7552       MFC NEW SWT BAG'T                                      0.1389          0.2286     0.3675
    7553       MFC NEW SWEET REGULAR                                  0.1362          0.2235     0.3597
    7570       MFC SOUR REGULAR                                       O.1779          0.2335     0.4114
    7571       MFC SOUR ROUND                                         0.1840          0.2332     0.4173

    2910       MFC DOUBLE FUDGE  BROWNIE                              0.5705          0.2245     0.7950
    2911       MFC WALNUT FUDGE BROWNIE                               0.6131          0.2245     0.8376
    2912       MFC  PECAN FUDGE BROWNIE                               0.7107          0.2245     0.9352
    2913       MFC MACADAMIA FUDGE BROWNIE                            0.7401          0.2245     0.9646
    2915       MFC PECAN PIE BROWNIE                                  0.8653          0.2299     1.0953

    3050       MFC CHOC CHIP  COOKIE                                  0.5917          0.2849     0.8766
    3052       MFC MILK CHOC CHIP COOKIE                              0.6020          0.2853     0.8873
    3054       MFC BUTTER TOFFEE COOKIE                               0.9156          0.2759     1.1915
    3057       MFC PUMPLIN HARVEST COOKIE                             0.8635          0.2958     1.1593
    3060       MFC BUTTER COOKIE                                      0.4352          0.2828     0.7179
    3061       MFC CHOC CHIP W/WALNUT COOKIE                          0.6941          0.2804     0.9746
    3062       MFC WHITE CHUNK W/MAC COOKIE                           1.1279          0.2795     1.4073
    3063       MFC COCO MAC COOKIE                                    1.0889          0.2942     1.3831
    3064       MFC TRIPLE CHOC COOKIE                                 0.6884          0.2853     0.9736
    3065       MFC OATMEAL RAISIN NUT COOKIE                          0.6095          0.2956     0.9051
    3069       MFC MLK CHOC W/WALNUT COOKIE                           0.7015          0.2820     0.9835
    3075       MFC PEANUT BUTTER COOKIE                               0.5105          0.2949     0.8054
    3079       MFC CHEWY CHOC COOKIE                                  0.7300          0.2775     1.0075
    3080       MFC RED. FAT SEMI-SWT CHC CHP COOKIE                   0.5258          0.3206     0.8464
    3081       MFC RED. FAT MILK CHOC COOKIE                          0.5290          0.3213     0.8503
    3082       MFC RED. FAT WHITE CHUNK COOKIE                        0.8425          0.3213     1.1639
    3083       MFC OATMEAL NUT RAISIN COOKIE                          0.5726          0.3213     0.8939
    3091       MFC MLK CHC CHP W/MC COOKIE                            1.0210          0.2819     1.3028
    3092       MFC SMI-SWT CHNK PECAN COOKIE                          0.8645          0.2825     1.1470
    3150       MFC H/A CHOC CHIP COOKIE                               0.5869          0.2844     0.8713
    3312       MFC OLD FSHN SHRTBRD COOKIE                            0.4052          0.2798     0.6850
    3650       MFC CHOC CHP NIB COOKIE                                0.5917          0.2855     0.8772
    3652       MFC MLK CHOC CHP NIB COOKIE                            0.5991          0.2855     0.8847
    3660       MFC BUTTER NIB COOKIE                                  0.4483          0.2924     0.7407
    3661       MFC CHOC CHP W/WLNT NIB COOKIE                         0.6980          0.2820     0.9800
    3662       MFC WHITE CHNK W/MAC NIB COOKIE                        1.0069          0.2790     1.2859
    3665       MFC OATMEAL RSN NUT NIB COOKIE                         0.6087          0.2958     0.9045
    3669       MFC MLK CHOC WLNT NIB COOKIE                           0.7054          0.2820     0.9874
    3675       MFC PENT BTTR NIB COOKIE                               0.5143          0.3044     0.8188
    3679       MFC CHEWY CHOC NIB COOKIE                              0.7338          0.2775     1.0113
    3850       MFC HI-ALT CHOC CHP COOKIE                             0.5847          0.2847     0.8694
    3852       MFC HI-ALT MLK CHOC CHP COOKIE                         0.5920          0.2851     0.8771
    3861       MFC HI-ALT CHOC CHP W/WLNT COOKIE                      0.6941          0.2819     0.9761
    3869       MFC HI-ALT MLK CHOC W/WLNT COOKIE                      0.7015          0.2819     0.9834
    3891       MFC HI-ALT MLK CHOC W/MAC COOKIE                       0.9248          0.2818     1.2066
    3950       MFC HI-ALT SS CH CH NIB COOKIE                         0.5919          0.2857     0.8776
    3952       MFC HI-ALT CH CH NIB COOKIE                            0.5994          0.2857     0.8851
</TABLE>

<PAGE>

<TABLE>
<CAPTION>

                      PRICE
                      LIST
                      Exhibit A




<S>          <C>                                                  <C>              <C>          <C>   
                                                                  Raw Material     Conversion     Total
    PROD                                                          & Packaging      & Delivery     Price
     #       DESCRIPTION                                          ($ Perlb.)       ($ Per lb.)  ($ Per lb.)


    7401     MFC APPLE CROISSANT                                      0.5784         0.2991        0.8775
    7403     MFC BUTTER CROISSANT                                     0.3681         0.3211        0.6891
    7404     MFC CHOCOLATE CROISSANT                                  0.5651         0.3123        0.8774
    7405     MFC CROISSANT SQUARE                                     0.3559         0.3345        0.6903
    7410     MFC CHEESE CROISSANT                                     0.5705         0.3227        0.8932

    1553     MFC P.B. FILLING                                         0.6690         0.2847        0.9537
    1557     MFC LEMON CREAM CHEESE FILLING                           0.9509         0.2664        1.2173
    1560     MFC BRAN MUFFIN 4X5 LB CHUB                              0.5541         0.2512        0.8053
    1561     MFC ORNGE MFFN 4X5 LB CHUB                               0.6470         0.2918        0.9388
    1563     MFC CORN MUFN 4X5 LB CHUB                                0.4360         0.2538        0.6898
    1564     MFC PLAIN MUFN BATTR 4X5 CHUB                            0.4561         0.2359        0.6920
    1565     MFC PUMPKIN MFN 4X5 CHUB                                 0.5696         0.2700        0.8395
    1566     MFC BANANA NUT MUFFIN 4X5 CHUB                           0.6967         0.2574        0.9541
    1589     MFC CARROT CAKE ICING                                    0.8099         0.2424        1.0523
    2929     MFC CARROT CAKE BATTER                                   0.6675         0.2566        0.9241
    7750     MFC ALMOND PASTE                                         1.2080         0.2599        1.4678
    7751     MFC MAPLE TOPPING                                        0.4345         0.2379        0.6724
    7754     MFC NEW STREUSEL                                         0.4019         0.2190        0.6209
    7755     MFC COBLER TOPPING                                       0.4122         0.2351        0.6472
    7782     MFC BUTTER CREME ICING                                   0.5748         0.2574        0.8322

    7200     MFC DINNER ROLL                                          0.2557         0.2848        0.5405
    7201     MFC SWEET FRENCH ROLL                                    0.3642         0.2699        0.6341
    7203     MFC SWEET FRENCH ROLL                                    0.1251         0.2699        0.3950

    7450     MFC CINNAMON ROLL                                        0.2917         0.3093        0.6010

</TABLE>


<PAGE>





                                            EXHIBIT B





<PAGE>



<TABLE>
<CAPTION>


                                    EXHIBIT B
                                 REBATE TO BUYER


                                            Annual Volume Rebate
<S>                                  <C>                   <C>        
                                     (000'S lbs.)          ($ per lb.)

                                    16,999 or less            0.0000
                                    17,000 - 17,999           0.0025
                                    18,000 - 19,999           0.0050
                                    20,000 - 21,999           0.0075
                                    22,000 - 23,999           0.0100
                                    24,000 - 25,999           0.0125
                                    26,000 - 27,999           0.0150
                                    28,000 - 29,999           0.0175
                                    30,000 - 31,999           0.0200
                                    32,000 - 33,999           0.0225
                                    34,000 - 35,999           0.0250
                                    36,000 - 37,999           0.0275
                                    38,000 - 39,999           0.0300
                                    40,000 - 41,999           0.0325
                                    42,000 - 43,999           0.0350
                                    44,000 - 45,999           0.0375
                                    46,000 - 47,999           0.0400
                                    48,000 - 49,999           0.0425
                                    50,000 or more            0.0450

</TABLE>

<PAGE>




                                            EXHIBIT C






<PAGE>





                                    EXHIBIT C
                            PENALTY PAYMENT BY BUYER
<TABLE>
<CAPTION>



                              Annual Volume Penalty
<S>                         <C>                        <C>        
                            (000's lbs.)              ($ per lb.)

                                  0 - 1,999             0.0200
                              2,000 - 3,999             0.0175
                              4,000 - 5,999             0.0150
                              6,000 - 7,999             0.0125
                              8,000 - 9,999             0.0100
                            10,000 - 11,999             0.0075
                            12,000 - 13,999             0.0050
                            14,000 - 15,999             0.0025
                            16,000 or more              0.0000

</TABLE>


<PAGE>





                                            EXHIBIT D





<PAGE>





                                    EXHIBIT D



         Butter
         Eggs
         Vanilla
         Chocolate
         Walnuts
         Pecans
         Macadamia Nuts
         Raisins
         Shortening/Oils
         Milk/Milk Products
         Corrugated
         Roll Stock Film


         Flour (bag)
         Sugar(bag)



<PAGE>




<TABLE>
<CAPTION>

                                                Volume Rebate to Buyer
                                                         OCC Bid
                                            Per Exhibit B of MFC Contract

                  <S>                               <C>                            <C> 
                    Annual Volume                    Rebate                            Rebate
                     (000's lbs)                   ($ per lb)                         (Total $$)

                    16,999 or less                   0.0000                                ---
                  17,000 - 17,999                    0.0025                          42,500 - 45,000
                  18,000 - 19,999                    0.0050                          90,000 - 100,000
                  20,000 - 21,999                    0.0075                         150,000 - 165,000
                  22,000 - 23,999                    0.0100                         220,000 - 240,000
                  24,000 - 25,999                    0.0125                         300,000 - 325,000
                  26,000 - 27,999                    0.0150                         390,000 - 420,000
                  28,000 - 29,999                    0.0175                         490,000 - 525,000
                  30,000 - 31,999                    0.0200                         600,000 - 640,000
                  32,000 - 33,999                    0.0225                         720,000 - 765,000
                  34,000 - 35,999                    0.0250                         850,000 - 900,000
                  36,000 - 39,999                    0.0275                         990,000 - 1,045,000
                  38,000 - 39,999                    0.0300                       1,140,000 - 1,200,000
                  40,000 - 41,999                    0.0325                       1,300,000 - 1,365,000
                  42,000 - 43,999                    0.0350                       1,470,000 - 1,540,000
                  44,000 - 45,999                    0.0375                       1,650,000 - 1,725,000
                  46,000 - 47,999                    0.0400                       1,840,000 - 1,920,000
                  48,000 - 49,999                    0.0425                       2,040,000 - 2,125,000
                  50,000 or more                     0.0450                              2,250,000

</TABLE>





                         -------------------------------



                          THE MRS. FIELDS' BRAND, INC.


                         -------------------------------



                             STOCKHOLDERS' AGREEMENT

                                      among

                          THE MRS. FIELDS' BRAND, INC.

                                       and


                                ITS STOCKHOLDERS

                        --------------------------------



                         Dated as of September 19, 1996


                        --------------------------------







<PAGE>




                             STOCKHOLDERS' AGREEMENT

         STOCKHOLDERS'  AGREEMENT (this "Agreement"),  dated as of September 19,
1996,  among  THE  MRS.  FIELDS'  BRAND,  INC.,  a  Delaware   corporation  (the
"Company"),   MRS.  FIELDS'  HOLDING  COMPANY,   INC.,  a  Delaware  corporation
("Holdco"),  HARVARD PRIVATE CAPITAL HOLDINGS, INC., a Massachusetts corporation
("Harvard"), such other persons to become parties to this Agreement as described
herein,  and,  for the  purposes of Section  4.4 and  Section 5 only,  Capricorn
Investors II, L.P., a Delaware limited partnership ("Capricorn").

                                           W I T N E S S E T H:

         WHEREAS, pursuant to a Licensing Assets Purchase Agreement, dated as of
August  7,  1996,  among  Mrs.  Fields  Development   Corporation,   a  Delaware
corporation  ("MFD"),  the Company  and  Capricorn,  the  Company has  purchased
certain assets specified therein;

         WHEREAS,  pursuant  to a Common  Stock  and  Senior  Subordinated  Note
Purchase Agreement (the "Harvard Agreement"),  dated September 19, 1996, Harvard
has as of the date of this Agreement  purchased 249.9 shares of common stock par
value $.01 per share of the Company (the "Common Stock");

         WHEREAS,  as of the date of this  Agreement,  Holdco  owns 50.1% of the
outstanding  shares  of  Common  Stock  and all of the  shares  of  Series A 10%
Cumulative  Accruing  Preferred  Stock,  par value $.01 per share of the Company
(the "Preferred  Stock"),  and Harvard owns 49.9% of the  outstanding  shares of
Common Stock;

         WHEREAS,  the parties hereto deem it in their best interests and in the
best interests of the Company to provide  consistent and uniform  management for
the Company and desire to enter into this Agreement in order to effectuate  that
purpose and to set forth their  respective  rights and obligations in connection
with their investment in the Company; and

         WHEREAS,   the  parties  hereto  also  desire  to  restrict  the  sale,
assignment,  transfer,  encumbrance or other disposition of the shares of Common
Stock,  and to provide for certain rights and  obligations in respect thereto as
hereinafter provided;

         NOW,   THEREFORE,   in  consideration  of  the  mutual  agreements  and
understandings set forth herein, the parties hereto hereby agree as follows:

     Section 1. Certain  Definitions.  As used in this Agreement,  the following
terms shall have the following respective meanings:

         "Affiliate"  means as to any Person (a) any Person  which  directly  or
indirectly  controls,  is  controlled  by, or is under common  control with such
Person, (b) any Person who is a director,  officer, partner or principal of such
Person or of any Person which directly or indirectly controls, is controlled by,
or is under common  control with such Person,  and (c) any  individual  who is a
member of the immediate  family of any Person  described in clause (a) or clause
(b) above. For purposes of this definition, "control" of a Person shall mean the
power, direct or indirect, (i) to vote or direct the voting of 5% or more of the
Voting  Stock of such  Person or (ii) to direct  or cause the  direction  of the
management and policies of such Person whether by ownership of Capital Stock, by
contract or otherwise.

         "Agreement" means this Agreement as in effect on the date hereof and as
hereafter from time to time amended, modified or supplemented in accordance with
the terms hereof.

         "Board of  Directors"  means the Board of  Directors  of the Company as
from time to time hereafter constituted.

         "By-Laws"  means  the  By-Laws  of the  Company  in  effect on the date
hereof,  substantially in the form of Exhibit A hereto, and as hereafter further
amended in accordance with the terms hereof and pursuant to applicable law.

         "Capital  Stock" means and includes (i) any and all shares,  interests,
participations  or other  equivalents  of or interests  in (however  designated)
corporate  stock  of  any  Person,  including,  without  limitation,  shares  of
preferred or preference stock, (ii) all partnership  interests  (whether general
or limited) in any Person which is a partnership, (iii) all membership interests
or limited liability company  interests in any limited  liability  company,  and
(iv) all equity or ownership interests in any Person of any other type.

         "Certificate of  Incorporation"  means the Certificate of Incorporation
of the  Company as in effect on the date  hereof,  substantially  in the form of
Exhibit  B  hereto,  and as  hereafter  from  time  to time  amended,  modified,
supplemented  or restated in  accordance  with the terms  hereof and pursuant to
applicable law.
<PAGE>

         "Fair  Market  Value"  means the fair market  value of shares of Common
Stock as determined  from time to time by the Board of Directors as evidenced by
a resolution thereof.

         "New  Securities"   shall  mean  any  authorized  but  unissued  equity
securities and any treasury  shares of the Company and all rights,  options,  or
warrants  to  purchase  equity  securities  of any  type  whatsoever;  provided,
however,  that  the  term  "New  Securities"  does not  include  (i)  securities
outstanding as of the date hereof; (ii) equity securities issued pursuant to any
stock split or stock  dividend;  (iii)  equity  securities  or other  securities
exercisable  for or convertible  into equity  securities  issued pursuant to any
public offering or issuable upon exercise or conversion of such securities;  and
(iv) equity  securities or other securities  exercisable for or convertible into
equity  securities  issued  pursuant  to a business  combination  involving  the
Company but not involving Capricorn, Holdco or any of their Affiliates.

         "Offered Securities" has the meaning specified in Section 4.l(a).

         "Person"   means  an   individual   or  a   corporation,   association,
partnership,  limited liability company, joint venture, organization,  business,
trust or any  other  entity  or  organization,  including  a  government  or any
subdivision or agency thereof.

         "Pro Rata Portion"  means,  with  reference to any  Shareholder  at any
time, a fraction, the numerator of which is the number of shares of Common Stock
then issued and outstanding and held by such Shareholder, and the denominator of
which is the  aggregate  number  of  shares  of Common  Stock  then  issued  and
outstanding and held by the Shareholders taken together.

         "Securities  Act" means, as of any date, the Securities Act of 1933, as
amended, or any similar Federal statute then in effect and superseding such act,
and any reference to a particular  section  thereof shall include a reference to
the comparable  section,  if any, of any such similar Federal  statute,  and the
rules and regulations thereunder.

         "Shareholder" means, (i) Harvard, (ii) Holdco and (iii) each transferee
who  becomes  a  party  to or  bound  by the  provisions  of this  Agreement  in
accordance  with the  terms  hereof,  in each  case  for so long as such  person
continues to hold shares of Common Stock.

         "Subsidiary"  means,  as  to  any  Person,   another  Person  of  which
outstanding  Voting Stock having the power to elect a majority of the members of
the board of  directors  (or  comparable  body or authority  performing  similar
functions)  of such other Person are at the time owned,  directly or  indirectly
through one or more intermediaries, or both, by such first Person.

         "Voting Stock" means Capital Stock of any class or classes, the holders
of which are ordinarily,  in the absence of contingencies,  entitled to vote for
the election of corporate directors (or Persons performing similar functions).

         Section 2.  Management.

         Section 2.1.  Board of Directors; Shareholders.

         (a)  Subject  to the terms of this  Agreement  and the  Certificate  of
Incorporation and the By-Laws,  the business and affairs of the Company shall be
managed  by the  Board  of  Directors,  which  will  initially  consist  of four
directors  designated as follows:  (i) Holdco shall be entitled to designate two
directors  (the  "Holdco  Directors");  and (ii)  Harvard  shall be  entitled to
designate two directors (the "Harvard  Directors").  For so long as Harvard owns
shares of Common Stock, the Board of Directors shall consist of four members.

         (b) Each  Shareholder  agrees to vote its shares of Voting Stock of the
Company  for the  removal  of any  director  upon the  request of the person who
designated such director and shall not vote any of its shares of Voting Stock of
the Company for the removal of any director under any other circumstance. In the
event that any director is unwilling or unable (by reason of death,  resignation
or  otherwise)  to serve as such or is removed in  accordance  with the terms of
this Section  2.1(b),  then the  Shareholders,  prior to the  transaction of any
other business by the  Shareholders  or the Board of Directors,  shall elect the
successor or  replacement to such director upon the nomination of the person who
designated such director.
<PAGE>

         (c) A quorum for any meeting of the Board of Directors shall consist of
two directors (a "Quorum of the Board"), one of which shall be a Holdco Director
and one of which  shall be a Harvard  Director.  No  action  may be taken by the
Board of Directors at any meeting unless a Quorum of the Board is present at the
time such  action  is taken.  Resolutions  of the  Board of  Directors  shall be
adopted only by the affirmative  vote of the majority of directors  present at a
meeting  at which a Quorum of the  Board is  present.  Any  action  required  or
permitted to be taken at any meeting of the Board of Directors or any  committee
thereof may be taken  without a meeting if all members of the Board of Directors
or of such  committee,  as the case may be,  consent in writing to the taking of
such action.

         Section 2.2.  Authority of Board of  Directors.  The Board of Directors
shall  have and  exercise  all of the  powers  belonging  or  pertaining  to the
Company,  excepting  only as to such  matters as by law, or the  Certificate  of
Incorporation or the By-Laws, that require the action of the Shareholders.

         Section 2.3. No Conflict with Agreement.  Each  Shareholder  shall vote
its shares of Voting Stock of the Company, and shall take all actions necessary,
to ensure that the Certificate of Incorporation and By-Laws do not, at any time,
conflict with the provisions of this Agreement.

         Section 3.  Transfers of Shares of Common Stock and Preferred Stock.

         Section 3.1. Restrictions on Transfer.  Each Shareholder agrees that it
will not, directly or indirectly,  offer,  sell,  transfer,  assign or otherwise
dispose of (or make any exchange,  gift, assignment or pledge of) (collectively,
for  purposes  of  Sections  3 and 4 only,  a  "transfer")  any of its shares of
Preferred  Stock or Common  Stock (or  options,  warrants  or rights that may be
hereafter issued to such  Shareholder)  except as permitted under the Securities
Act and other applicable securities laws and such transferring Shareholder shall
furnish to the Company a certificate or, if reasonably requested by the Company,
an  opinion of  counsel,  in either  case  reasonably  satisfactory  in form and
substance to the Company and its counsel,  that such transfer is permitted under
the Securities Act and other applicable securities laws; provided, however, that
no such certificate or opinion of counsel shall be required in connection with a
transfer of shares of Common Stock  pursuant to Sections 4.1, 4.4 or 4.5 hereof.
Each such transferee  shall execute the agreement  referred to in Section 3.2(b)
hereof.  The  provisions  of this  Agreement  shall be  applied to the shares of
Common Stock acquired by any such  transferee in the same manner and to the same
extent as such  provisions were applicable to such shares of Common Stock in the
hands of such  transferring  Shareholder.  Any reference in this  Agreement to a
Shareholder  shall be deemed to include such  Shareholder  and his  transferees.
Holdco  shall not  transfer  any  shares of  Preferred  Stock  except (i) to any
Affiliate of Holdco or (ii) following the earlier to occur of (A) the payment in
full of the note (the  "Note")  issued by the  Company  pursuant  to the Harvard
Agreement  or (B) the  exchange  of the Note  into a note  issued  by  Holdco as
contemplated by the Harvard Agreement.

         Section 3.2.  Endorsement of Certificates.

         (a) Upon the  execution  of this  Agreement,  in  addition to any other
legend that the Company may deem advisable  under the Securities Act and certain
state  securities  laws,  all  certificates  representing  shares of issued  and
outstanding shares of Common Stock or Preferred Stock that are subject to any of
the provisions of this Agreement shall be endorsed at all times as follows:

         THE SECURITIES  REPRESENTED BY THIS CERTIFICATE ARE SUBJECT TO, AND ARE
TRANSFERABLE  ONLY UPON  COMPLIANCE  WITH,  THE  PROVISIONS  OF A  STOCKHOLDERS'
AGREEMENT   DATED  AS  OF  SEPTEMBER  19,  1996,   AMONG  THE  COMPANY  AND  ITS
STOCKHOLDERS.  A COPY  OF  THE  ABOVE-REFERENCED  AGREEMENT  IS ON  FILE  AT THE
PRINCIPAL OFFICE OF THE COMPANY.

         THE SECURITIES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED
UNDER  THE  SECURITIES  ACT OF 1933 AND MAY NOT BE SOLD  EXCEPT  PURSUANT  TO AN
EFFECTIVE REGISTRATION STATEMENT, OR AN EXEMPTION FROM REGISTRATION,  UNDER SAID
ACT.
<PAGE>

         (b) Except as  otherwise  expressly  provided  in this  Agreement,  all
certificates  representing  shares of Common Stock or Preferred  Stock hereafter
issued to or acquired by any of the  Shareholders or their successors or assigns
shall  bear the  legends  set forth  above,  and the  shares of Common  Stock or
Preferred  Stock  represented  by such  certificates  shall  be  subject  to the
applicable provisions of this Agreement. The obligations of a party hereto shall
be binding upon any transferee to whom shares of Common Stock or Preferred Stock
are  transferred by such party,  whether or not such transfer is permitted under
the terms of this Agreement.  Prior to  consummation of any such transfer,  such
party shall cause the  transferee  to execute an agreement in form and substance
reasonably  satisfactory  to the  other  parties  hereto,  providing  that  such
transferee  shall be bound by and  shall  fully  comply  with the  terms of this
Agreement.  Prompt notice shall be given to the Company and each  Shareholder by
the transferor of any transfer of any shares of Common Stock or Preferred Stock.

         Section 3.3. Improper Transfer. Any attempt to transfer or encumber any
shares of Common  Stock or  Preferred  Stock other than in  accordance  with the
terms of this  Agreement  shall be null and void and neither the Company nor any
transfer  agent of such  securities  shall  give any  effect  to such  attempted
transfer or encumbrance in its stock records.

     Section 4. Rights of First Refusal;  Drag-Along  Rights;  Tag-Along Rights;
Preemptive Rights.

         Section 4.1.  Transfers by Shareholders.

         (a) If, at any time following the date hereof, a Shareholder other than
Holdco (the "Selling  Shareholder") receives a bona fide offer, which it desires
to accept (a  "Transfer  Offer"),  to  purchase  any shares of Common  Stock (or
options, warrants or rights to subscribe for or purchase shares of Common Stock)
owned by it, then the Selling  Shareholder  shall cause the Transfer Offer to be
reduced to writing and shall deliver  written  notice of such Transfer  Offer (a
"Transfer  Notice"),  accompanied by a copy of such Transfer Offer, to the other
Shareholders   (individually   and  collectively   referred  to  as  the  "Other
Shareholders") and the Company,  setting forth the identity of the offeror,  the
number of shares of Common Stock (or options,  warrants,  or rights to subscribe
for or purchase shares of Common Stock) proposed to be transferred (the "Offered
Securities"),  the price per  security  contained  in the  Transfer  Offer  (the
"Transfer Offer Price Per Security"),  and all other terms  applicable  thereto.
The  Transfer  Notice  shall also  contain an  irrevocable  offer by the Selling
Shareholder  to sell the Offered  Securities to the Other  Shareholders  and the
Company at a price  equal to the  Transfer  Offer  Price Per  Security  and upon
substantially  the same terms as contained in the Transfer  Offer.  In the event
that the form of  consideration  specified in the  Transfer  Offer is other than
cash, the Other Shareholders and the Company shall have the option of paying the
Transfer  Offer Price Per Security in cash in an amount equal to the fair market
value of such  consideration  unless it is  reasonably  practicable  to  deliver
substantially  identical  consideration,  in  which  case the  purchaser  may so
deliver.  Fair  market  value shall be  determined  by a  nationally  recognized
investment  banking firm mutually  acceptable to the parties,  unless they agree
otherwise.

         (b) Upon receipt of the Transfer  Notice,  the Company  shall then have
the  irrevocable  right to accept  such offer at the  Transfer  Offer  Price Per
Security and on the other terms  specified in the Transfer Offer with respect to
all or any portion of the Offered  Securities;  provided,  however,  that in the
event the Company does not purchase  any or all of the Offered  Securities,  the
Other Shareholders shall have the irrevocable right to purchase such unpurchased
Offered Securities  (including any such Offered Securities not purchased by such
Other Shareholders  hereunder) in proportion to each of such Other Shareholder's
Pro Rata Portion until all of such Offered  Securities are purchased or until no
Other Shareholder desires to purchase any more Offered Securities. The rights of
each of the Other  Shareholders  and the Company pursuant to this Section 4.1(b)
shall be exercisable by the delivery of notice to the Selling  Shareholder  (the
"Notice of Exercise"),  within 30 calendar days from the date of delivery of the
Transfer  Notice.  The Notice of Exercise shall state the total number of shares
of the  Offered  Securities  as to which each of the Other  Shareholders  or the
Company,  as the case may be, is accepting  under the offer,  without  regard to
whether or not the  Company  purchases  any Offered  Securities.  A copy of such
Notice of Exercise  shall also be  delivered  by the Other  Shareholders  to the
Company.  The rights of the Other  Shareholders and the Company pursuant to this
Section 4.1(b) shall terminate if unexercised 30 calendar days after the date of
delivery of the Transfer Notice.

         (c) In the event that the Other  Shareholders  or the Company  exercise
their  rights to  purchase  all of the Offered  Securities  in  accordance  with
Section  4.1(b)  hereof,  then the Selling  Shareholder  must sell such  Offered
Securities to the Other Shareholders or the Company,  as the case may be, at the
Transfer  Offer  Price Per  Security  and on the other  terms  specified  in the
Transfer Offer.
<PAGE>

         (d) For  purposes of this  Section 4, any Person who has failed to give
notice of the election of an option  hereunder  within the specified time period
will be deemed  to have  waived  its  rights  with  respect  thereto  on the day
immediately following the last day of such period.

         Section 4.2.  Transfer of Offered  Securities to Third Parties.  If all
notices required to be given pursuant to Section 4.1 hereof have been duly given
and the Other  Shareholders  and the Company offer to purchase fewer than all of
the Offered  Securities  pursuant  to the  provisions  hereof,  then the Selling
Shareholder  shall  have  the  right,  subject  to  compliance  by  the  Selling
Shareholder  with the  provisions  of Section  3.2(b) hereof for a period of 120
calendar  days from the  earlier  of (i) the  expiration  of the  option  period
pursuant to Section 4.1 hereof with respect to such  Transfer  Offer or (ii) the
date  on  which  the  Selling   Shareholder   receives  notice  from  the  Other
Shareholders  and the Company  that they will not  exercise  the option  granted
pursuant  to  Section  4.1  hereof,  to sell to any third  party  that is not an
Affiliate  of the  Selling  Shareholder  the Offered  Securities  at a price per
Offered  Security of not less than 100% of the Transfer Offer Price Per Security
and on substantially the other terms specified in the Transfer Offer.

         Section 4.3.  Purchase of Offered  Securities.  The consummation of any
purchase and sale  pursuant to Section 4.1 hereof shall take place on such date,
not later than 30  calendar  days  after the  expiration  of the  option  period
pursuant  to  Section  4.1 hereof  with  respect  to such  option,  as the Other
Shareholders  or the  Company,  as the case may be, shall  select.  Prior to the
consummation of any sale pursuant to Section 4.1 hereof, the Selling Shareholder
shall comply with  Section  3.2(b)  hereof.  Upon the  consummation  of any such
purchase  and  sale,  the  Selling   Shareholder   shall  deliver   certificates
representing  the Offered  Securities sold duly endorsed,  free and clear of any
liens, against delivery of the Transfer Offer Price Per Security for each of the
Offered  Securities  purchased by certified or bank check,  wire transfer or, in
the case of non-cash  consideration,  such other manner reasonably acceptable to
the parties.

         Section 4.4.  Drag-Along Rights.

         (a) If  Holdco  approves  or  authorizes  a sale or  exchange,  whether
directly or pursuant  to a merger,  consolidation  or  otherwise  (the  "Company
Sale"),  of at least a majority of the then  outstanding  Common Stock in a bona
fide  arm's-length  transaction  to a third  party that is not an  Affiliate  of
Holdco or of the Company (an "Independent Third Party"),  then Holdco shall have
the right,  subject to all the  provisions of this Section 4.4 (the  "Drag-Along
Right"),  to require each of the other  Shareholders to (i) if such Company Sale
is  structured  as a sale of stock,  sell,  transfer  and deliver or cause to be
sold,  transferred and delivered to such  Independent  Third Party all shares of
Common Stock, and other  transferable  options,  warrants or rights to subscribe
for or purchase  Common  Stock (the "Other  Rights"),  owned by them;  provided,
however,  that if Holdco  agrees to sell  less  than all (the  "Amount")  of its
shares  of  Common  Stock to such  Independent  Third  Party,  each of the other
Shareholders  shall  only be  required  to sell,  transfer  and  deliver to such
Independent  Third Party an amount of shares of Common Stock and Other Interests
equal to the shares of Common Stock, and Other Interests, owned by it multiplied
by a fraction the numerator of which is the Amount and the  denominator of which
is the total amount of shares of Common  Stock,  and Other  Interests,  owned by
Holdco, or (ii) if such Company Sale is structured as a merger, consolidation or
other   transaction   requiring   the  consent  or  approval  of  the  Company's
shareholders,  vote such Shareholder's  shares of Voting Stock in favor thereof,
and otherwise consent to and raise no objection to such  transaction,  and waive
any dissenters' rights, appraisal rights or similar rights that such Shareholder
may have in connection  therewith;  and, in any such event, except to the extent
otherwise  provided  in  subsection  (c) of this  Section  4.4,  each such other
Shareholder shall agree to and shall be bound by the same terms,  provisions and
conditions   (including,   without   limitation,   provisions   in   respect  of
indemnification) in respect of the Company Sale as are applicable to Holdco. The
provisions of Sections 4.1 through 4.3 hereof, inclusive, shall not apply to any
transactions to which this Section 4.4 applies.
<PAGE>

         (b) If Holdco  desires to  exercise  Drag-Along  Rights,  it shall give
written  notice to the  other  Shareholders  (the  "Drag-Along  Notice")  of the
Company Sale, setting forth the name and address of the transferee,  the date on
which such  transaction is proposed to be  consummated  (which shall be not less
than 30 days after the date such Drag-Along  Notice is given),  and the proposed
amount and form of consideration  and terms and conditions of payment offered by
such transferee,  including,  without limitation, the material terms of any debt
or equity  securities  proposed to be  included  as part of such  consideration,
identifying the issuer or issuers thereof.  If such  consideration  includes any
non-cash  consideration,  such notice  shall also state the fair market value of
such non-cash  consideration  and shall describe in reasonable detail the method
by which such value shall have been determined.

         (c) Except as contemplated by Section 4.4(d) hereof, the obligations of
the Shareholders in respect of a Company Sale under this Section 4.4 are subject
to the  satisfaction of the following  conditions:  (i) upon the consummation of
the Company  Sale,  the same form of  consideration  and the same portion of the
aggregate  consideration  realized  upon  such  Company  Sale  shall  be paid or
distributed in respect of each share of Common Stock then issued and outstanding
(except as contemplated  by the proviso to Section 4.4 (a) hereof);  (ii) if any
Shareholder is given an option as to the form and amount of  consideration to be
received,  each Shareholder will be given the same option;  (iii) each holder of
then  currently  exercisable  rights to acquire  shares of Common  Stock will be
given a reasonable opportunity to exercise such rights prior to the consummation
of the Company Sale and thereby to  participate in such sale as a holder of such
Common Stock; (iv) the maximum liability of any Shareholder for  indemnification
in respect of all matters arising  pursuant to or in connection with the Company
Sale shall not exceed the net proceeds  received by such  Shareholder  from such
Company  Sale;  and (v) no  Shareholders  shall  be  required  to  make  general
representations  or  warranties  regarding the  financial  condition,  business,
assets or affairs of the Company and its Subsidiaries.

         (d) Any Drag-Along Notice given to Harvard shall include a valuation of
the fair market value of each of the Company and Holdco. Such valuation shall be
made by a nationally  recognized investment banking firm. Harvard shall have the
right to exercise  its right to exchange  its shares of Common Stock into shares
of common  stock of Holdco (the  "Holdco  Common  Stock")for  20 days  following
receipt by Harvard of a Drag-Along Notice.

         (e) If Capricorn  approves or  authorizes  a sale or exchange,  whether
directly or  pursuant to a merger,  consolidation  or  otherwise,  of at least a
majority of the then outstanding Holdco Common Stock (the "Holdco Company Sale")
in a  bona  fide  arm's-length  transaction  to a  third  party  that  is not an
Affiliate of Capricorn or of Holdco (the "Holdco Independent Third Party"), then
Capricorn shall have the right (the "Exchange Right") to require Harvard and its
direct or indirect  transferees  to exchange all of their shares of Common Stock
into  shares of Holdco  Common  Stock.  If  Capricorn  desires to  exercise  the
Exchange  Right,  it shall give written  notice to Harvard and such  transferees
(the "Exchange Notice") of the Holdco Company Sale in addition to any drag-along
notice  required  under  the  Stockholders'   Agreement  among  Holdco  and  its
Stockholders.  Harvard and such transferees  shall be required to exchange their
Common Stock into Holdco  Common Stock  immediately  upon receipt by Harvard and
such transferees of the Exchange Notice;  provided,  however,  that the exchange
rate shall be  increased  to the extent that the fair market value of the shares
of Holdco  Common  Stock  issuable  to  Harvard  and such  transferees  upon the
exercise of the  Exchange  Right  (before  such  increase) is less than the fair
market  value of the shares of Common  Stock of the Company to be  exchanged  by
Harvard  and such  transferees  pursuant  to the  Exchange  Right,  in each case
determined by reference to Harvard's or such transferees'  proportionate  Common
Stock  interest  in  Holdco  or the  Company,  as the case may be,  without  any
minority discount.
<PAGE>

         (f) Any  Exchange  Notice  given to Harvard  and its direct or indirect
transferees  shall include a valuation of the fair market value of the shares of
Common  Stock to be exchanged  by Harvard and such  transferees  pursuant to the
Exchange Right and the fair market value of the shares of Holdco Common Stock to
be acquired by Harvard and such  transferees  pursuant to the Exchange Right, in
each  case   determined   by  reference   to  Harvard's  or  such   transferees'
proportionate  Common Stock  interest in Holdco or the Company,  as the case may
be,  without  any  minority  discount  or  discount  relating  to  lack  of free
transferability.  Such  valuation  shall  be  made  by a  nationally  recognized
investment banking firm which shall value the enterprise value of the Company.

         Section 4.5.  Tag-Along Rights.

         (a) Notwithstanding anything in this Agreement to the contrary,  except
in the case of (i)  transfers  by Holdco to an  Affiliate  of  Holdco,  and (ii)
transactions  where  Drag-Along  Rights are  exercised  pursuant  to Section 4.4
hereof,  Holdco shall  refrain from  effecting  any transfer of the Common Stock
unless,  prior to the consummation  thereof,  the other  Shareholders shall have
been afforded the  opportunity  to join in such sale on a pro rata basis and the
holder or holders  of the  Senior  Subordinated  Note of the  Company  initially
issued to Harvard on  September  19,  1996 (the  "Note")  have been  afforded an
opportunity to sell such Note, as hereinafter provided in this Section 4.5.

         (b) Prior to consummation of such proposed transfer, Holdco shall cause
the  person or group  that  proposes  to  acquire  such  shares  (the  "Proposed
Purchaser")  to offer in writing (the  "Purchase  Offer") to purchase  shares of
Common Stock (or shares of Common Stock into which any  employee  stock  options
are then exercisable) owned by the other  Shareholders,  such that the number of
shares of such Common  Stock (or shares of Common  Stock into which any employee
stock options are then  exercisable)  so offered to be purchased  from the other
Shareholders shall be equal to the product obtained by multiplying the aggregate
number of shares  of Common  Stock  proposed  to be  purchased  by the  Proposed
Purchaser by such other Shareholder's Pro Rata Portion. If the Purchase Offer is
accepted by any other Shareholder,  then the number of shares of Common Stock to
be sold to the Proposed  Purchaser by Holdco,  shall be reduced by the aggregate
number of shares of Common Stock to be purchased by the Proposed  Purchaser from
such other Shareholder pursuant thereto. Such purchase shall be made on the same
terms and  conditions as the Proposed  Purchaser  shall have offered to purchase
shares of Common  Stock to be sold by Holdco  (net,  in the case of any options,
warrants  or rights,  of any  amounts  required  to be paid by the  holder  upon
exercise  thereof).  The other  Shareholders shall have 30 days from the date of
receipt of the Purchase  Offer during which to accept such Purchase  Offer,  and
the closing of such purchase shall occur within 30 days after such acceptance or
at such other time as the other  Shareholders  and the  Proposed  Purchaser  may
agree. Prior to consummation of such proposed transfer,  Holdco shall also cause
the Proposed  Purchaser to offer in writing to purchase the Note from the holder
or holders  thereof for a cash purchase  price equal to the principal  amount of
such Note then outstanding and all accrued and unpaid interest thereon.

     Section 4.6.  Preemptive Rights.

         (a) The  Company  hereby  grants to Harvard  and its direct or indirect
transferees a preemptive  right to purchase any New Securities  that the Company
may, from time to time,  propose to issue and sell. Such preemptive  right shall
allow  Harvard  and such  transferees  to  purchase  their  respective  Pro Rata
Portions  (determined  immediately  prior  to  such  issuance  and  sale  of New
Securities) of the New Securities  proposed to be issued.  The preemptive  right
granted hereunder shall terminate if unexercised within 30 days after receipt of
the notice described in Section 4.6(b) below.

         (b) In the event that the Company  proposes to undertake an issuance of
New  Securities,  it shall give Harvard and its direct or indirect  transferees'
written notice of its intention ("New Issue  Notice"),  describing the number of
New  Securities,  the purchase price therefor  (which shall be payable solely in
cash), and the terms upon which the Company proposes to issue the same.  Harvard
and such  transferees  shall have 30  calendar  days from the date the New Issue
Notice is received by it to determine  whether to purchase all or any portion of
their respective Pro Rata Portions of such New Securities for the purchase price
and upon the terms specified in the New Issue Notice by giving written notice to
the Company, stating therein the quantity of New Securities to be purchased.
<PAGE>

         Section 5.  Miscellaneous.

         Section 5.1.  Inspection Rights. Each Shareholder that holds 5% or more
of the  shares of Common  Stock at the time  outstanding,  shall have the right,
upon reasonable prior notice to the Company, to visit and inspect the properties
of the Company and its Subsidiaries and to examine and copy (at its own expense)
their books of record and accounts, and to discuss their affairs,  finances, and
accounts  with their  officers and their  current and prior  independent  public
accountants,   all  at  such  times  (during  normal  business  hours)  as  such
Shareholder may reasonably request. The foregoing rights are in addition to, and
are not intended to limit,  any rights that the  Shareholders may have under the
law of the State of  Delaware,  including  Sections  219 and 220 of the Delaware
General Corporation Law.

         Section 5.2. Confidentiality. All materials and information obtained by
any Shareholder  pursuant to Section 5.1 hereof shall be kept  confidential  and
shall not be  disclosed  to any third party  except (a) as has become  generally
available to the public (other than through  disclosure by such  Shareholder  in
contravention of this Agreement), (b) to such Shareholder's directors, officers,
trustees, partners, employees, agents, and professional consultants on a need to
know basis, (c) to any other holder of shares of Common Stock, (d) to any Person
to which such Shareholder offers to sell or transfer any shares of Common Stock,
provided  that  the  prospective  transferee  shall  agree  to be  bound  by the
provisions of this Section 5.2, (e) in any report, statement, testimony or other
submission to any governmental authority having or claiming to have jurisdiction
over such Shareholder, or (f) in order to comply with any law, rule, regulation,
or order applicable to such Shareholder, or in response to any summons, subpoena
or other legal process or formal or informal investigative demand issued to such
Shareholder in the course of any  litigation,  investigation  or  administrative
proceeding.

         Section  5.3.  Successors  and Assigns.  Except as  otherwise  provided
herein,  all the terms and provisions of this  Agreement  shall be binding upon,
shall  inure to the  benefit  of and  shall  be  enforceable  by the  respective
successors and assigns of the parties  hereto.  No Shareholder may assign any of
its rights  hereunder to any Person other than a transferee that has complied in
all  respects  with  the  requirements  of this  Agreement  (including,  without
limitation,  Section 3.2  hereof).  The Company may not assign any of its rights
hereunder  to any other  Person.  If any  transferee  of any  Shareholder  shall
acquire any shares of Common Stock or Preferred Stock in any manner,  whether by
operation of law or  otherwise,  such shares shall be held subject to all of the
terms of this Agreement, and by taking and holding such shares such Person shall
be entitled to receive the benefits of and be conclusively deemed to have agreed
to be bound  by and to  comply  with all of the  terms  and  provisions  of this
Agreement.

Section 5.4. Amendment and Modification: Waiver of Compliances; Conflicts.

         (a) This  Agreement  may be amended only by a written  instrument  duly
executed  by  all  of  the  Shareholders.  In the  event  of  the  amendment  or
modification  of this Agreement in accordance with its terms,  the  Shareholders
shall cause the Board of  Directors  to meet within 30 calendar  days  following
such amendment or  modification  or as soon thereafter as is practicable for the
purpose of adopting  any  amendment  to the  Certificate  of  Incorporation  and
By-Laws that may be required as a result of such  amendment or  modification  to
this Agreement, and, if required,  proposing such amendments to the Shareholders
entitled to vote thereon,  and the  Shareholders  agree to vote in favor of such
amendments.
<PAGE>

         (b) Except as otherwise provided in this Agreement,  any failure of any
of the parties to comply with any obligation,  covenant,  agreement or condition
herein may be waived by the party  entitled to the  benefits  thereof  only by a
written  instrument signed by the party granting such waiver, but such waiver or
failure  to  insist  upon  strict  compliance  with such  obligation,  covenant,
agreement  or  condition  shall not  operate  as a waiver of, or  estoppel  with
respect to, any subsequent or other failure.

         (c) In the  event  of any  conflict  between  the  provisions  of  this
Agreement and the  provisions  of any other  agreement,  the  provisions of this
Agreement shall govern and prevail.

         Section 5.5. Notices. All notices and other communications provided for
hereunder  shall be in writing and delivered by hand or sent by first class mail
or sent by telecopy (with such telecopy to be confirmed promptly in writing sent
by first class mail), sent as follows:

                  (i)  If to Holdco, addressed to:

                           Mrs. Fields' Holding Company, Inc.
                           c/o Capricorn Investors II, L.P.
                           30 East Elm Street
                           Greenwich, Connecticut  06830
                           Attention:  Herbert S. Winokur, Jr.
                           Telecopy:  (203) 861-6671

                  with a copy to:

                           Skadden, Arps, Slate, Meagher & Flom
                           919 Third Avenue
                           New York, New York  10022
                           Attention:  Randall H. Doud
                           Telecopy:  (212) 735-3636

                  (ii) If to the Company, addressed to:

                           The Mrs. Fields' Brand, Inc.
                           c/o Capricorn Investors II, L.P.
                           30 East Elm Street
                           Greenwich, Connecticut  06830
                           Attention:  Herbert S. Winokur, Jr.
                           Telecopy:  (203) 861-6671

                  with a copy to:

                           Skadden, Arps, Slate, Meagher & Flom
                           919 Third Avenue
                           New York, New York  10022
                           Attention:  Randall H. Doud
                           Telecopy:  (212) 735-3636


                  (iii) If to Harvard, addressed to:

                           Harvard Private Capital Holdings, Inc.
                           600 Atlantic Avenue, 26th Floor
                           Boston, Massachusetts 02210-2203
                           Attention:  John M. Sallay
                           Telecopy:   (617) 523-1063

                  with a copy to:

                           Ropes & Gray
                           One International Place
                           Boston, Massachusetts 02110-2624
                           Attention:  Larry Rowe
                           Telecopy:  (617) 951-7050

or to such other  address or addresses  or telecopy  number or numbers as any of
the parties  hereto may most  recently  have  designated in writing to the other
parties hereto by such notice. All such  communications  shall be deemed to have
been  given or made  when so  delivered  by hand or sent by  telecopy,  or three
business days after being so mailed.
<PAGE>

         Section 5.6.  Entire Agreement: Governing Law.

         (a) This  Agreement  and the  other  writings  referred  to  herein  or
delivered  pursuant hereto which form a part hereof contain the entire agreement
among the parties hereto with respect to the subject  transactions  contemplated
hereby and  supersede  all prior oral and written  agreements  and memoranda and
undertakings  among the parties hereto with regard to this subject  matter.  The
Company  represents to the  Shareholders  that the rights granted to the holders
hereunder  do not in any way  conflict  with and are not  inconsistent  with the
rights granted or obligations  accepted under any other agreement (including the
Certificate  of  Incorporation)  to which the  Company is a party.  Neither  the
Company  nor any  Subsidiary  of the  Company  will  hereafter  enter  into  any
agreement with respect to its equity or debt  securities  which is  inconsistent
with  the  rights  granted  to any  Shareholder  under  this  Agreement  without
obtaining the prior written consent of such Shareholder.

         (b) THIS  AGREEMENT  SHALL BE GOVERNED BY AND  CONSTRUED IN  ACCORDANCE
WITH THE LAWS OF THE STATE OF DELAWARE  (WITHOUT  GIVING EFFECT TO THE CHOICE OF
LAW PRINCIPLES THEREOF).

         Section 5.7. Injunctive Relief. The Shareholders  acknowledge and agree
that  a  violation  of any of  the  terms  of  this  Agreement  will  cause  the
Shareholders  irreparable  injury  for  which an  adequate  remedy at law is not
available.  Therefore,  the Shareholders  agree that each  Shareholder  shall be
entitled to, an injunction, restraining order or other equitable relief from any
court of competent jurisdiction, restraining any Shareholder from committing any
violations of the provisions of this Agreement.

         Section 5.8.  Availability of Agreement.  For so long as this Agreement
shall be in effect, this Agreement shall be made available for inspection by any
Shareholder upon request at the principal executive offices of the Company.

     Section 5.9. Headings. The section and paragraph headings contained in this
Agreement  are for  reference  purposes only and shall not affect in any way the
meaning or interpretation of this Agreement.

         Section 5.10.  Recapitalizations,  Exchanges, Etc. Affecting the Shares
of Common Stock; New Issuances. The provisions of this Agreement shall apply, to
the full extent set forth  herein with respect to the shares of Common Stock and
to any and all equity or debt  securities  of the  Company or any  successor  or
assign of the Company  (whether  by merger,  consolidation,  sale of assets,  or
otherwise)  which  may  be  issued  in  respect  of,  in  exchange  for,  or  in
substitution  of,  such  equity or debt  securities  and shall be  appropriately
adjusted  for  any  stock  dividends,   splits,  reverse  splits,  combinations,
reclassifications,  recapitalizations,  reorganizations  and the like  occurring
after the date hereof.

     Section 5.11.  Counterparts.  This Agreement may be executed in two or more
counterparts,  each of  which  shall be  deemed  an  original,  but all of which
together shall constitute one and the same instrument.
<PAGE>

         Section 5.12.  Arbitration.

                  (a) Any  disagreement,  dispute,  controversy or claim arising
out of or relating to this Agreement or the  transactions  contemplated  hereby,
including,  without  limitation,  the  interpretation  hereof  and  any  breach,
termination or invalidity hereof,  shall be settled  exclusively and finally (i)
through good faith  negotiation  of the parties for a period not in excess of 30
days and (ii) in the event such  negotiations  do not yield a settlement  within
such 30-day period, by arbitration  (irrespective of the magnitude thereof,  the
amount in  controversy  or whether  such matter would  otherwise  be  considered
justiciable or ripe by a court or arbitral tribunal).

                  (b) The arbitration  shall be conducted in accordance with the
commercial  arbitration  rules  of the  American  Arbitration  Association  (the
?Arbitration Rules?), except as those rules conflict with the provisions of this
Section 5.12, in which event the provisions of this Section 5.12 shall control.

                  (c) The arbitral  tribunal shall consist of three  arbitrators
chosen in  accordance  with the  Arbitration  Rules.  The  arbitration  shall be
conducted in New York City.  Any  submission of a matter for  arbitration  shall
include  joint  written  instructions  of the  parties  requiring  the  arbitral
tribunal to render a decision  resolving  the matters  submitted  within 60 days
following the submission thereof.

                  (d) Any  decision or award of the arbitral  tribunal  shall be
final and binding upon the parties to the  arbitration  proceeding.  The parties
agree  that the  arbitral  award may be  enforced  against  the  parties  to the
arbitration  proceeding  or their assets  wherever  they may be found and that a
judgment upon the arbitral award may be entered in any court having jurisdiction
thereof.

                  (e) All out-of-pocket costs and expenses incurred by any party
in connection with the resolution of any disagreement,  dispute,  controversy or
claim pursuant to this Section 5.12,  including,  but not limited to, reasonable
attorney?s  fees and  disbursements,  shall be borne by the party  incurring the
same; provided, however, that the arbitral tribunal shall have the discretion to
declare any party as the ?prevailing  party?  with respect to one or more of the
issues that were the subject of the arbitration and to require the other parties
to the arbitration to reimburse such  ?prevailing  party? for some or all of its
costs and expenses incurred in connection with such proceeding.

                  (f) The costs of the arbitral tribunal shall be divided evenly
between the parties,  unless there is a  ?prevailing  party,?  in which case the
arbitral  tribunal may allocate  more or all of such costs to the party  thereto
that is not the ?prevailing party?.

                  (g) This  Section  5.12 shall not prohibit or limit in any way
any party from seeking or obtaining  preliminary or interim  injunctive or other
equitable  relief  from a court  for a breach  or  alleged  breach of any of the
covenants and agreements of another party contained in this Agreement.


<PAGE>



         IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
duly executed as of the date first above written.



                                            THE MRS. FIELDS' BRAND, INC.



                                            By:/s/Larry A. Hodges
                                          Name:Larry A. Hodges
                                         Title:President/CEO



                                           HARVARD PRIVATE CAPITAL
                                           HOLDINGS, INC.
  


                                        By:/s/
                                      Name:
                                     Title:



                                         By:
                                      Name:
                                     Title:



                                          MRS. FIELDS' HOLDING COMPANY,INC.



acting on behalf agent, bailee, or ot

<PAGE>




                                            CAPRICORN INVESTORS II, L.P.
                                            By Capricorn Holdings L.L.C,
                                            General Partner




                                            By:/s/Herbert S. Winokur
                                          Name:Herbert S. Winokur
                                         Title:Manager



<PAGE>


                                TABLE OF CONTENTS

<TABLE>
<CAPTION>
<S>       <C>                                                                                   <C> 
                                    (Not Part of Agreement)

Section                                     Heading                                              Page

1.       Certain Definitions......................................................................  2

2.       Management...............................................................................  4
         2.1.       Board of Directors; Shareholders..............................................  4
         2.2.       Authority of Board of Directors...............................................  5
         2.3.       No Conflict with Agreement....................................................  5

3.       Transfers of Shares of Common Stock and     Preferred Stock..............................  5
         3.1.       Restrictions on Transfer........................................................5
         3.2        Endorsement of Certificates...................................................  6
         3.3.       Improper Transfer.............................................................. 7

4.       Rights of First Refusal; Drag-Along Rights; Tag-Along Rights; Preemptive Rights........... 7
         4.1.       Transfers by Shareholders.....................................................  7
         4.2.       Transfer of Offered Securities to Third Parties................................ 9
         4.3.       Purchase of Offered Securities................................................. 9
         4.4.       Drag-Along Rights............................................................. 10
         4.5.       Tag-Along Rights.............................................................. 13
         4.6.       Preemptive Rights............................................................. 14

5.
Miscellaneous
 14
         5.1.       Inspection Rights............................................................. 14
         5.2.       Confidentiality............................................................... 15
         5.3.       Successors and Assigns........................................................ 15
         5.4.       Amendment and Modification: Waiver of Compliances; Conflicts.................. 16
         5.5.       Notices....................................................................... 16
         5.6.       Entire Agreement: Governing Law............................................... 18
         5.7.       Injunctive Relief............................................................. 18
         5.8.       Availability of Agreement..................................................... 18
         5.9.       Headings...................................................................... 18
         5.10.      Recapitalizations, Exchanges, Etc. Affecting the Shares of Common
                    Stock; New Issuances.......................................................... 19
         5.11.      Counterparts.................................................................. 19
         5.12.    Arbitration        19

</TABLE>


         01/21/98


                           STOCK ACQUISITION AGREEMENT
                                      AMONG
                       MRS. FIELDS' HOLDING COMPANY, INC.,

                               PRETZEL TIME, INC.,

                                       AND
                               MARTIN E. LISIEWSKI



                              September 2, 1997


<PAGE>




227839.4
         01/21/98
                                TABLE OF CONTENTS

                      Page

1.       Definitions.........................................................  1

         "Adverse Consequences"..............................................  1
         "Affiliate".........................................................  1
         "Affiliated Group"..................................................  1
         "Basis"......................................... ...................  2
         "Closing"...........................................................  2
         "Closing Date"......................................................  2
         "Code"..............................................................  2
         "Company"...........................................................  2
         "Company Share".....................................................  2
         "Controlled Group of Corporations"..................................  2
         "Deferred Intercompany Transaction".................................  2
         "Disclosure Schedule"...............................................  2
         "Employee Benefit Plan".............................................  2
         "Employee Pension Benefit Plan".....................................  2
         "Employee Welfare Benefit Plan".....................................  2
         "Environmental, Health, and Safety Laws"............................  2
         "ERISA".............................................................  3
         "Excess Loss Account"...............................................  3
         "Extremely Hazardous Substance".....................................  3
         "Fiduciary".........................................................  3
         "Fields"............................................................  3
         "Financial Statement"...............................................  3
         "Franchise Agreements"..............................................  3
         "GAAP"..............................................................  3
         "Intellectual Property".............................................  3
         "Knowledge".........................................................  4
         "Liability".........................................................  4
         "MFOC"..............................................................  4
         "Most Recent Balance Sheet".........................................  4
         "Most Recent Financial Statements"..................................  4
         "Most Recent Fiscal Month End"......................................  4
         "Most Recent Fiscal Year End".......................................  4
         "Multiemployer Plan"................................................  4
         "Ordinary Course of Business".......................................  4
         "Parties"...........................................................  4
         "PBGC"..............................................................  4
         "Person"............................................................  4
         "Preferred Shares"..................................................  5
         "Principal Shareholder".............................................  5
         "Prohibited Transaction"............................................  5
         "Purchase Proceeds".................................................  5
         "Related Transactions"..............................................  5
         "Related Transactions Documents"....................................  5
         "Reportable Event"..................................................  5
         "Shares"............................................................  5
         "Securities Act"....................................................  5
         "Security Interest".................................................  5
         "Subsidiary"........................................................  5
         "Tax"...............................................................  5
         "Tax Return"........................................................  6
         "Third Party Claim".................................................  6

2.       Transaction Terms...................................................  6

         (a)      Purchase of Shares.........................................  6
         (b)      The Closing................................................  6

3.       Representations and Warranties of the Principal Shareholder.........  6

         (a)      Authorization of Transaction...............................  6
         (b)      Principal Shareholders Company Shares......................  7
         (c)      Noncontravention...........................................  7
         (d)      Brokers' Fees..............................................  7
         (e)      Information Accurate and Complete..........................  7

4.       Representations and Warranties of Fields............................  7

         (a)      Organization of Fields.....................................  8
         (b)      Authorization of Transaction...............................  8
         (c)      Noncontravention...........................................  8
         (d)      Investment.................................................  8
         (e)      Broker's Fees..............................................  8
         (f)      Information Accurate and Complete..........................  8

5. Representations and Warranties Concerning the Company and Its Subsidiaries  8

         (a)      Organization, Qualification, and Corporate Power...........  9
         (b)      Capitalization.............................................  9
         (c)      The Shares................................................. 10
         (d)      Noncontravention........................................... 10
         (e)      Brokers' Fees.............................................. 11
         (f)      Title to Assets............................................ 11
         (g)      Subsidiaries............................................... 11
         (h)      Financial Statements....................................... 12
         (i)      Events Subsequent to Most Recent Fiscal Year End........... 12
         (j)      Undisclosed Liabilities.................................... 15
         (k)      Legal Compliance........................................... 15
         (l)      Tax Matters................................................ 16
         (m)      Real Property.............................................. 18
         (n)      Intellectual Property...................................... 21
         (o)      Tangible Assets............................................ 24
         (p)      Inventory; Company......................................... 24
         (q)      Contracts.................................................. 24
         (r)      Franchise Agreements....................................... 26
         (s)      Notes and Accounts Receivable.............................. 26
         (t)      Powers of Attorney......................................... 26
         (u)      Insurance.................................................. 26
         (v)      Litigation................................................. 27
         (w)      Product Warranty........................................... 28
         (x)      Product Liability.......................................... 28
         (y)      Employees.................................................. 28
         (z)      Employee Benefit........................................... 29
         (aa)     Guaranties................................................. 31
         (ab)     Environment, Health, and Safety............................ 31

6.       Pre-Closing Covenants............................................... 32

         (a)      General.................................................... 32
         (b)      Notices and Consents....................................... 32
         (c)      Operation of Business...................................... 33
         (d)      Preservation of Business................................... 33
         (e)      Full Access................................................ 33
         (f)      Notice of Developments..................................... 33
         (g)      Exclusivity................................................ 33

7.       Further Assurances.................................................. 34

8.       Conditions to Obligation to Close................................... 34

(a)    Conditions to Obligation of Fields.................................... 34
(b)    Conditions to Obligation of the Company and the Principal Shareholder. 36

9.       Remedies for Breaches of This Agreement............................. 37

         (a)      Survival of Representations and Warranties................. 37
         (b)      Indemnification Provisions for Benefit of Fields........... 37
         (c)      Matters Involving Third Parties............................ 39
         (d)      Determination of Adverse Consequences...................... 41
         (e)      Other Indemnification Provisions........................... 41
         (f)      Rights of Offset........................................... 42
         (g)      Limitation of Rights of Offset............................. 42

10.      Termination......................................................... 42

         (a)      Termination of Agreement................................... 42
         (b)       Effect of Termination..................................... 43

11.      Miscellaneous....................................................... 43

         (a)      Nature of Certain Obligations.............................. 43
         (b)      Press Releases and Public Announcements.................... 43
         (c)      No Third-Party Beneficiaries............................... 43
         (d)      Entire Agreement........................................... 43
         (e)      Succession and Assignment.................................. 44
         (f)      Counterparts............................................... 44
         (g)      Headings................................................... 44
         (h)      Notices.................................................... 44
         (i)      Governing Law.............................................. 45
         (j)      Amendments and Waivers..................................... 46
         (k)      Severability............................................... 46
         (l)      Expenses................................................... 46
         (m)      Construction............................................... 46
         (n)      Incorporation of Exhibits, Annexes, and Schedules.......... 46
         (o)      Specific Performance....................................... 47
         (p)      Submission to Jurisdiction................................. 47
         (q)      Arbitration................................................ 47




<PAGE>


                                    EXHIBITS

A List of Related Transactions and Related Transaction Documents
B Financial Statements of the Company
C Debt Reduction Schedule


                                     ANNEXES

I Exceptions  to  Company's  and  Principal  Shareholder's  Representations  and
Warranties Concerning Transaction

II Exceptions to Fields' Representations and Warranties Concerning Transaction


                                    SCHEDULES

2(a) Obligations of Company to be Retired from Proceeds at Closing
5(a) Officers and Directors of Company and Subsidiaries
5(b) Capitalization of Company
5(g) Subsidiaries and Subsidiary Information
5(l)(iii) Federal, State and Local Tax Returns
5(l)(iv) Basis of Company and Subsidiary in Assets; Stockholder's Basis; Net 
Operating Loss, etc.;
Deferred Gain or Loss
5(m)(i) Real Property Owned by the Company
5(m)(ii) Real Property Leased or Subleased by the Company, and/or Leased or 
Subleased to Third Parties,
including Franchisees and Area Developers
5(n)(iii) Intellectual Property of the Company and Licenses Thereof
5(n)(iv) Licenses Held by the Company From Third Parties
5(q) Contracts
5(u) Insurance
5(v) Litigation
5(w) Product Warranty
5(z) Employee Benefit Plans



<PAGE>




227839.4
         01/21/98
                                                         27



227839.4
         01/21/98
                           STOCK ACQUISITION AGREEMENT


     This  Agreement is entered into as of September  ____,  1997,  by and among
Mrs. Fields' Holding Company,  Inc. a Delaware corporation  ("Fields"),  Pretzel
Time, Inc., a Delaware corporation (the "Company") and Martin E. Lisiewski,  the
principal  shareholder of the Company  ("Principal  Shareholder").  Fields,  the
Company and the Principal Shareholder are referred to collectively herein as the
"Parties."

             WHEREAS, the Principal  Shareholder is the principal shareholder of
the Company,  owning  forty-four  (44)  Company  Shares,  that being  forty-four
percent (44%) of the outstanding common stock of the Company; and

             WHEREAS,  there are  currently,  or on the  Closing  Date  (defined
herein) there will be, fourteen (14) shares of the Company's  authorized  common
stock held in treasury (the "Shares"); and

     WHEREAS, the Company is prepared to sell all of the Shares to Fields on the
terms and conditions set forth herein; and

             WHEREAS,  concurrently  or  in  conjunction  with  the  transaction
described  herein,  Fields or its  affiliated  company are entering into a Stock
Purchase  Agreement  with other  holders of Company  Shares,  together  with the
Related Transactions described on Exhibit A hereto.

             NOW,  THEREFORE,  in  consideration  of the premises and the mutual
promises herein made, and in consideration of the  representations,  warranties,
and covenants herein contained, the Parties agree as follows.

 .            1.       Definitions

 means       all actions, suits, proceedings, hearings, investigations, charges,
             complaints,   claims,  demands,  injunctions,   judgments,  orders,
             decrees, rulings,  damages, dues, penalties,  fines, costs, amounts
             paid in settlement, Liabilities, obligations, Taxes, liens, losses,
             expenses, and fees, including court costs and reasonable attorneys'
             fees and expenses.

 has         the meaning set forth in Rule 12b-2 of the regulations  promulgated
             under the Securities Exchange Act.

 means       any affiliated  group within the meaning of Code Sec.  1504 or any
             similar group defined under a similar provision of state, local or
              foreign law.

 means       any  past  or  present  fact,  situation,   circumstance,   status,
             condition,  activity, practice, plan, occurrence,  event, incident,
             action, failure to act, or transaction that forms or could form the
             basis for any specified consequence.

 has the meaning set forth in Section 2(b) below.

 has the meaning set forth in Section 2(b) below.

 means the Internal Revenue Code of 1986, as amended.

 has the meaning set forth in the preface above.

     means any share of the Common  Stock,  par value  $10.00 per share,  of the
Company.

 has the meaning set forth in Code Sec.  1563.porations"

 has the meaning set forth in Treas.  Reg. Section 1. 1502-13.

 has the meaning set forth in Section 5 below.

 means       any (a)  nonqualified  deferred  compensation or retirement plan or
             arrangement   which  is  an  Employee  Pension  Benefit  Plan,  (b)
             qualified defined contribution retirement plan or arrangement which
             is an Employee Pension Benefit Plan, (c) qualified  defined benefit
             retirement plan or arrangement which is an Employee Pension Benefit
             Plan (including any  Multiemployer  Plan), or (d) Employee  Welfare
             Benefit Plan or

 has the meaning set forth in ERISA Sec. 3(2).t Plan"

 has the meaning set forth in ERISA Sec. 3(1).t Plan"

     means the Comprehensive Environmental Response,  Compensation and Liability
Act of 1980,  the  Resource  Conservation  and  Recovery  Act of  1976,  and the
Occupational  Safety and Health Act of 1970, each as amended,  together with all
other laws (including rules, regulations, codes, plans, injunctions,  judgments,
orders, decrees,  rulings, and charges thereunder) of federal, state, local, and
foreign  governments  (and  all  agencies  thereof)   concerning   pollution  or
protection of the environment,  public health and safety, or employee health and
safety,  including  laws  relating  to  emissions,   discharges,   releases,  or
threatened  releases  of  pollutants,  contaminants,  or  chemical,  industrial,
hazardous,  or toxic materials or wastes into ambient air, surface water, ground
water,  or  lands  or  otherwise   relating  to  the  manufacture,   processing,
distribution,  use,  treatment,  storage,  disposal,  transport,  or handling of
pollutants, contaminants, or chemical, industrial, hazardous, or toxic materials
or wastes.

 means the Employee Retirement Income Security Act of 1974, as amended.

 has the meaning set forth in Treas. Reg. Section 1.1502-19.

     has the  meaning  set  forth  in Sec.  302 of the  Emergency  Planning  and
Community Right-to-Know Act of 1986, as amended.

 has the meaning set forth in ERISA Sec. 3(21).

 has the meaning set forth in the preface above.

 has the meaning set forth in Section 5(h) below.

 has the meaning set forth in Section 5(q) below.

 means United States generally accepted accounting  principles as in effect from
time to time.

     means (a) all inventions (whether patentable or unpatentable and whether or
not reduced to practice),  all  improvements  thereto,  and all patents,  patent
applications,   and  patent   disclosures,   together   with  all   reissuances,
continuations, continuations-in-part,  revisions, extensions, and reexaminations
thereof, (b) all trademarks, service marks, trade dress, logos, trade names, and
corporate names, together with all translations,  adaptations,  derivations, and
combinations  thereof and including all goodwill associated  therewith,  and all
applications,  registrations,  and  renewals in  connection  therewith,  (c) all
copyrightable works, all copyrights,  and all applications,  registrations,  and
renewals  in  connection  therewith,  (d) all  trade  secrets  and  confidential
business  information  (including  ideas,  research and  development,  know-how,
formulas,  compositions,  manufacturing and production processes and techniques,
technical data, designs, drawings, specifications,  customer and supplier lists,
pricing and cost  information,  and business and marketing plans and proposals),
(e) all computer software  (including data and related  documentation),  (f) all
other proprietary  rights, and (g) all copies and tangible  embodiments  thereof
(in whatever form or medium).

 means actual knowledge after reasonable investigation.

 means       any  liability  (whether  known or  unknown,  whether  asserted  or
             unasserted,  whether  absolute or  contingent,  whether  accrued or
             unaccrued,  whether liquidated or unliquidated,  and whether due or
             to become due), including any liability for Taxes.

 means Mrs. Fields' Original Cookies, Inc.

 means the balance sheet contained within the Most Recent Financial Statements.

 has the meaning set forth in Section 5(h) below.ements"

 has the meaning set forth in Section 5(h) below.nd"

 has the meaning set forth in Section 5(h) below.d"

 has the meaning set forth in ERISA Sec. 3(37).

 means       the  ordinary  course of business  consistent  with past custom and
             practice (including with respect to quantity and frequency).

 has the meaning set forth in the preface above.

 means the Pension Benefit Guaranty Corporation.

 means       an individual, an entity including a partnership, a corporation, an
             association,  a joint stock company,  a trust, a joint venture,  an
             unincorporated  organization,  or a  governmental  entity  (or  any
             department, agency, or political subdivision thereof).

 has the meaning set forth in Section 5(b)(1)(B).

 has the meaning set forth in the preface above.

 has the meaning set forth in ERISA Sec. 406 and Code Sec. 4975.

 has the meaning set forth in Section 2(a) below

 means       the transactions  that are the subject of the Related  Transactions
             Documents  to be closed  concurrently  or in  conjunction  with the
             transactions that are the subject of this Agreement.

 means       the  documents  listed on Exhibit A,  executed or to be executed in
             connection with the Related Transactions.

 has the meaning set forth in ERISA Sec. 4043.

 has the meaning set forth in the preface above.

 means the Securities Act of 1933, as amended.

 means       any mortgage, pledge, lien, encumbrance,  charge, or other security
             interest,  other than (a)  mechanic's,  materialmen's,  and similar
             liens,  (b) liens for  Taxes not yet due and  payable  or for Taxes
             that the taxpayer is contesting  in good faith through  appropriate
             proceedings,  (c) purchase  money liens and liens  securing  rental
             payments  under  capital  lease  arrangements,  and (d) other liens
             arising in the  Ordinary  Course of  Business  and not  incurred in
             connection with the borrowing of money.

 means       any  corporation  with  respect to which a  specified  Person (or a
             Subsidiary  thereof) owns a majority of the common stock or has the
             power to vote or direct  the  voting of  sufficient  securities  to
             elect a majority of the directors.

 means       any federal,  state,  local,  or foreign  income,  gross  receipts,
             license, payroll, employment, excise, severance, stamp, occupation,
             premium,  windfall  profits,  environmental  (including taxes under
             Code Sec. 59A), customs duties, capital stock, franchise,  profits,
             withholding,   social   security   (or   similar),    unemployment,
             disability, real property, personal property, sales, use, transfer,
             registration,   value  added,   alternative   or  add-on   minimum,
             estimated,  or other  tax of any  kind  whatsoever,  including  any
             interest, penalty, or addition thereto, whether disputed or not.

 means       any return,  declaration,  report, claim for refund, or information
             return or statement  relating to Taxes,  including  any schedule or
             attachment thereto, and including any amendment thereof.

 has the meaning set forth in Section 9(c) below.

 .            2.       Transaction Terms

 .            In   consideration   for  One  Million   Fifty   Thousand   Dollars
             ($1,050,000)  (the "Purchase  Proceeds"),  or Seventy Five Thousand
             Dollars  ($75,000)  for each of the  Shares,  the  Company  and the
             Principal Shareholder shall issue and deliver to Fields the Shares.
             The Shares shall be fully paid and nonassessable, free and clear of
             all  liens,  encumbrances  and  claims  of every  kind and  nature.
             Following the Closing of the transaction  described  herein and the
             Related  Transactions,  Fields  shall  own no less  than  fifty-six
             percent  (56%) of the issued and  outstanding  Company  Shares on a
             fully  diluted  basis.  Fields  shall  deliver to the  Company  the
             Purchase Proceeds by certified check, bank check, wire transfer, or
             other  immediately  available funds on the Closing Date. All of the
             Purchase  Proceeds  shall  be used by the  Company  to  retire  the
             Company  obligations  as set forth in the Debt  Reduction  Schedule
             attached hereto as Exhibit C.

 .            Following  the  satisfaction  or  waiver of all  conditions  to the
             obligations   of  the  Parties  to  consummate   the   transactions
             contemplated  hereby (other than conditions with respect to actions
             the  respective  Parties  will  take at the  Closing  itself),  the
             closing of the  transactions  contemplated  by this  Agreement (the
             "Closing")  shall  take  place at the  offices  of  Mette,  Evans &
             Woodside, 3401 North Front Street, Harrisburg,  Pennsylvania, on or
             before  September 2, 1997,  commencing at a time agreed upon by the
             Parties,  or such other date as Fields and the Company may mutually
             determine (the "Closing Date").

 . The Principal  Shareholder  hereby  represents and warrants to Fields that the
statements  contained  in this Section 3 are correct and complete as of the date
of this  Agreement  and will be correct and  complete as of the Closing Date (as
though made then and as though the Closing Date were substituted for the date of
this Agreement throughout this Section 3) with respect to himself.

 .            The Principal  Shareholder  has full power and authority to execute
             and  deliver  this   Agreement  and  to  perform  his   obligations
             hereunder. This Agreement constitutes the valid and legally binding
             obligation of the Principal Shareholder,  enforceable in accordance
             with its terms and conditions.  The Principal  Shareholder need not
             give  any  notice  to,  make  any  filing   with,   or  obtain  any
             authorization,  consent,  or approval of any third-party  including
             any  government or  governmental  agency in order to consummate the
             transactions contemplated by this Agreement.

 .            The  Principal  Shareholder  owns as of the  date  hereof  and upon
             Closing  shall  own  forty-four  (44)  Company  Shares   (equalling
             forty-four  percent (44%) of the  outstanding  Company  Shares on a
             fully  diluted  basis.  The Principal  Shareholder  does not own or
             hold,  directly or  indirectly,  any  options,  warrants,  or other
             instruments  convertible  into  Company  Shares  or into any  other
             security of the Company.

               . Neither the execution and the delivery of this  Agreement,  nor
          the consummation of the  transactions  contemplated  hereby,  will (A)
          violate  any  constitution,  statute,  regulation,  rule,  injunction,
          judgment,  order, decree,  ruling, charge, or other restriction of any
          government,  governmental  agency,  or court to  which  the  Principal
          Shareholder  is subject or (B) conflict  with,  result in a breach of,
          constitute a default under,  result in the  acceleration of, create in
          any party the right to accelerate,  terminate,  modify,  or cancel, or
          require any notice  under any  agreement,  contract,  lease,  license,
          instrument, or other arrangement to which the Principal Shareholder is
          a party or by which he is  bound  or to  which  any of his  assets  is
          subject.

 .            The Principal Shareholder has no Liability or obligation to pay any
             fees or commissions to any broker,  finder or agent with respect to
             the  transactions  contemplated  by this Agreement for which Fields
             could become liable or obligated.

 .            Without limiting the specific language of any other  representation
             or warranty herein, all information furnished or to be furnished by
             the  Principal  Shareholder  in  this  Agreement,  in  exhibits  or
             schedules  attached  hereto is or will be accurate  and complete in
             all material respects.

 . Fields represents and warrants to the Company that the statements contained in
this  Section 4 are correct and  complete as of the date of this  Agreement  and
will be correct and  complete as of the Closing Date (as though made then and as
though  the  Closing  Date  were  substituted  for the  date  of this  Agreement
throughout this Section 4), except as set forth in Annex II attached hereto.

                    . Fields is a corporation duly organized,  validly existing,
               and in good standing  under the laws of the  jurisdiction  of its
               incorporation.

 .            Fields has full power and authority (including full corporate power
             and authority) to execute and deliver this Agreement and to perform
             its obligations hereunder. This Agreement constitutes the valid and
             legally  binding  obligation of Fields,  enforceable  in accordance
             with its terms and conditions.  Fields need not give any notice to,
             make any filing  with,  or obtain any  authorization,  consent,  or
             approval  of  any  third  party   including   any   government   or
             governmental   agency  in  order  to  consummate  the  transactions
             contemplated by this Agreement.

                    . Neither the execution and the delivery of this  Agreement,
               nor the  consummation of the  transactions  contemplated  hereby,
               will (A) violate any  constitution,  statute,  regulation,  rule,
               injunction,  judgment,  order, decree,  ruling,  charge, or other
               restriction of any government,  governmental  agency, or court to
               which Fields is subject or any provision of its charter or bylaws
               or,  (B)  conflict  with,  result in a breach  of,  constitute  a
               default under, result in the acceleration of, create in any party
               the right to accelerate, terminate, modify, or cancel, or require
               any  notice  under  any  agreement,   contract,  lease,  license,
               instrument, or other arrangement to which Fields is a party or by
               which it is bound or to which any of its assets is subject.

 .            Fields is not  acquiring  the Shares  with a view to or for sale in
             connection with any distribution  thereof within the meaning of the
             Securities Act.

 .            Fields  has  no  Liability  or   obligation  to  pay  any  fees  or
             commissions  to any  broker,  finder or agent  with  respect to the
             transactions contemplated by this Agreement for which the Principal
             Shareholder or Company could become liable or obligated.

 .            Without  limiting the specific  language of any  representation  or
             warranty  herein,  all information  furnished or to be furnished by
             Fields in this Agreement, in exhibits or schedules attached hereto,
             is or will be accurate and complete in all material respects.

 . The  Company and the  Principal  Shareholder  hereby  represent  and  warrant,
jointly and severally,  to and with Fields that the statements contained in this
Section 5 are correct and complete as of the date of this  Agreement and will be
correct and  complete as of the Closing  Date (as though made then and as though
the Closing Date were substituted for the date of this Agreement throughout this
Section 5),  except as set forth in the  disclosure  schedule  delivered  by the
Company and the Principal Shareholder to Fields on the date hereof and initialed
by the Parties (the "Disclosure  Schedule").  Nothing in the Disclosure Schedule
shall be deemed  adequate  to  disclose  an  exception  to a  representation  or
warranty made herein,  however,  unless the Disclosure  Schedule  identifies the
exception  with  reasonable  particularity  and describes the relevant  facts in
reasonable  detail.  The  Disclosure  Schedule  will be arranged  in  paragraphs
corresponding to the lettered and numbered paragraphs  contained in this Section
5. For purposes of this Section 5 references  to the Company  shall be deemed to
include officers,  directors, and employees of the Company (excluding,  however,
the Principal  Shareholder) having  responsibilities for the matter to which the
representation pertains.

 .            Each of the Company and its  Subsidiaries is a corporation or other
             entity duly organized, validly existing, and in good standing under
             the laws of the  jurisdiction  of its  incorporation  or formation.
             Each of the  Company and its  Subsidiaries  is duly  authorized  to
             conduct  business  and is in good  standing  under the laws of each
             jurisdiction  where such  qualification  is  required.  Each of the
             Company and its Subsidiaries has full corporate power and authority
             and all licenses, permits, and authorizations necessary to carry on
             the  businesses  in  which  it is  engaged  and to own  and use the
             properties  owned and used by it.  Section  5(a) of the  Disclosure
             Schedule  lists the  directors  and officers of each of the Company
             and its  Subsidiaries.  The Company and the  Principal  Shareholder
             have delivered to Fields correct and complete copies of the charter
             and bylaws of each of the Company and its  Subsidiaries (as amended
             to date).  The minute books  (containing the records of meetings of
             the stockholders, the board of directors, and any committees of the
             board of directors),  the stock  certificate  books,  and the stock
             record  books  of each of the  Company  and  its  Subsidiaries  are
             correct and complete.  None of the Company and its  Subsidiaries is
             in default under or in violation of any provision of its charter or
             bylaws.

 .                     (b)     Capitalization

               (i)  The entire authorized  capital stock of the Company consists
                    of

                                       (A) one thousand  (1,000) Company Shares,
                              of which ninety-one (91) Company Shares are issued
                              and  outstanding  and nine (9) Company  Shares are
                              held in treasury and,

                                       (B)  five   hundred   (500)   shares   of
                              nonvoting  preferred shares, par value $10,000 per
                              share  (the  "Preferred  Shares"),  of  which  one
                              hundred forty-four and one-half (144.5) shares are
                              issued  and  outstanding,  having  the  rights and
                              privileges set forth in Section  5(b)(1)(B) of the
                              Disclosure Schedule.

                              (ii) all of the  issued  and  outstanding  Company
                      Shares and Preferred Shares have been duly authorized, are
                      validly  issued,  fully paid, and  nonassessable,  and are
                      held  of  record  as set  forth  in  Section  5(b)  of the
                      Disclosure  Schedule.  Section 5(b) sets forth each of the
                      rights and preferences of the Preferred Shares (other than
                      rights and preferences)  under the  Pennsylvania  Business
                      Corporation  law and  common  law of the  Commonwealth  of
                      Pennsylvania) and all agreements, by and among the Company
                      and any of the owners or holders of the Preferred  Shares,
                      concerning  the  Preferred   Shares,   including   without
                      limitation  the  redemption  thereof  or  the  payment  of
                      dividends with respect thereto.

                              (iii)  There  are  no  outstanding  or  authorized
                      options, warrants,  purchase rights,  subscription rights,
                      conversion rights,  exchange rights,  preference rights or
                      other  contracts  or  commitments  that could  require the
                      Company  to  issue,  sell,  or  otherwise  cause to become
                      outstanding  any  of  its  capital  stock.  There  are  no
                      outstanding  or  authorized  stock  appreciation,  phantom
                      stock,  profit  participation,   or  similar  rights  with
                      respect to the  Company.  Section  5(b) of the  Disclosure
                      Schedule describes all of the voting trusts,  proxies,  or
                      other  agreements  or  understandings  with respect to the
                      voting of the capital  stock of the Company,  all of which
                      shall be terminated,  relinquished and of no further force
                      or effect on or before the Closing.

 .            The Shares,  when issued and  delivered  to Fields at the  Closing,
             shall  be  duly  authorized,  fully  paid,  nonassessable,  validly
             issued,  and free and  clear of all  Security  Interests,  charges,
             pledges,  claims and encumbrances of any kind or nature whatsoever.
             The Shares shall  constitute  no less than nine percent (9%) of the
             issued and outstanding Company Shares on a fully diluted basis.

                    . To the Knowledge of the Principal Shareholder, neither the
               execution   and  the   delivery  of  this   Agreement,   nor  the
               consummation of the transactions  contemplated  hereby,  will (i)
               violate any constitution,  statute, regulation, rule, injunction,
               judgment,  order, decree, ruling, charge, or other restriction of
               any government, governmental agency, or court to which any of the
               Company and its  Subsidiaries  is subject or any provision of the
               charter or bylaws of any of the Company and its  Subsidiaries  or
               (ii) conflict with,  result in a breach of,  constitute a default
               under,  result in the  acceleration  of,  create in any party the
               right to accelerate, terminate, modify, or cancel, or require any
               notice under any agreement, contract, lease, license, instrument,
               or  other  arrangement  to  which  any of  the  Company  and  its
               Subsidiaries  is a party or by which it is bound or to which  any
               of its assets is  subject  (or  result in the  imposition  of any
               Security  Interest  upon any of its assets).  None of the Company
               and its Subsidiaries needs to give any notice to, make any filing
               with, or obtain any  authorization,  consent,  or approval of any
               government  or  governmental  agency in order for the  Parties to
               consummate the transactions contemplated by this Agreement.

 .            None of the  Company  and its  Subsidiaries  has any  Liability  or
             obligation to pay any fees or commissions to any broker, finder, or
             agent  with  respect  to  the  transactions  contemplated  by  this
             Agreement.

 .            The Company and its Subsidiaries have good and marketable title to,
             or a valid leasehold interest in, the properties and assets used by
             them,  located  on their  premises,  or  shown  on the Most  Recent
             Balance Sheet or acquired after the date thereof, free and clear of
             all Security  Interests,  except for properties and assets disposed
             of in the  Ordinary  Course of Business  since the date of the Most
             Recent Balance Sheet.

                    . Section  5(g) of the  Disclosure  Schedule  sets forth for
               each  Subsidiary of the Company (i) its name and  jurisdiction of
               incorporation  or  formation,   (ii)  the  number  of  shares  of
               authorized  capital  stock of each  class of its  capital  stock,
               (iii) the number of issued and  outstanding  shares of each class
               of its capital stock, the names of the holders  thereof,  and the
               number of shares held by each such holder, and (iv) the number of
               shares of its capital  stock held in treasury.  All of the issued
               and outstanding shares of capital stock of each Subsidiary of the
               Company have been duly authorized and are validly  issued,  fully
               paid,  and  nonassessable.  The Company  holds of record and owns
               beneficially all of the outstanding  shares of each Subsidiary of
               the  Company,  free and  clear of any  restrictions  on  transfer
               (other  than  restrictions  under  the  Securities  Act and state
               securities laws), Taxes, Security Interests,  options,  warrants,
               purchase rights, contracts,  commitments,  equities,  claims, and
               demands.   There  are  no  outstanding  or  authorized   options,
               warrants, purchase rights, conversion rights, exchange rights, or
               other  contracts  or  commitments  that could  require any of the
               Company and its  Subsidiaries  to sell,  transfer,  or  otherwise
               dispose of any capital stock of any of its  Subsidiaries  or that
               could require any  Subsidiary  of the Company to issue,  sell, or
               otherwise  cause to  become  outstanding  any of its own  capital
               stock.  There  are no  outstanding  stock  appreciation,  phantom
               stock,  profit  participation,  or similar rights with respect to
               any  Subsidiary  of the  Company.  There  are no  voting  trusts,
               proxies,  or other agreements or  understandings  with respect to
               the voting of any capital stock of any Subsidiary of the Company.
               None of the Company  and its  Subsidiaries  controls  directly or
               indirectly or has any direct or indirect equity  participation in
               any   corporation,   partnership,   trust,   or  other   business
               association  which is not a Subsidiary  of the  Company.  Section
               5(g) of the Disclosure  Schedule lists any subsidiary sold by the
               Company or merged  into the  Company,  including  the date of and
               parties to any such transaction and the documents executed by the
               Company in connection therewith.

 .            Attached hereto as Exhibit B are the following financial statements
             (collectively   the   "Financial   Statements"):    (i)   unaudited
             consolidated  and  consolidating  balance  sheets and statements of
             income,  changes in stockholders'  equity,  and cash flow as of and
             for the fiscal years ended  December  27, 1992,  December 26, 1993,
             December  25,  1994,  and December 31, 1995 for the Company and its
             Subsidiaries;   (ii)  audited   consolidated   balance  sheets  and
             statements of income,  changes in  shareholders'  equity,  and cash
             flow as of and for the fiscal  year ended  December  29,  1996 (the
             "Most   Recent   Fiscal   Year  End")  for  the   Company  and  its
             Subsidiaries;  and (iii) unaudited  consolidated and  consolidating
             balance sheets and statements of income,  changes in  stockholders'
             equity,  and cash flow (the "Most Recent Financial  Statements") as
             of and for the six  months  ended July 13,  1997 (the "Most  Recent
             Fiscal  Month  End")  for the  Company  and its  Subsidiaries.  The
             Financial  Statements  (including  the  notes  thereto)  have  been
             prepared in  accordance  with GAAP  applied on a  consistent  basis
             throughout  the  periods  covered   thereby,   present  fairly  the
             financial  condition of the Company and its Subsidiaries as of such
             dates  and  the  results  of  operations  of the  Company  and  its
             Subsidiaries  for such periods,  are correct and complete,  and are
             consistent  with the  books  and  records  of the  Company  and its
             Subsidiaries  (which  books and records are correct and  complete);
             provided,  however,  that the Most Recent Financial  Statements are
             subject to normal year-end  adjustments (which will not be material
             individually  or in the  aggregate)  and lack  footnotes  and other
             presentation items.

 .            Since  the Most  Recent  Fiscal  Year  End,  there has not been any
             material  adverse  change  in the  business,  financial  condition,
             operations,  results of operations,  or future  prospects of any of
             the Company and its  Subsidiaries.  Without limiting the generality
             of the foregoing,  except as set forth in the Related  Transactions
             Documents, since that date:

                              (i) none of the Company and its  Subsidiaries  has
                      sold, leased,  transferred, or assigned any of its assets,
                      tangible   or   intangible,   other   than   for  a   fair
                      consideration in the Ordinary Course of Business;

                              (ii) none of the Company and its  Subsidiaries has
                      entered into any agreement,  contract,  lease,  or license
                      (or  outside  series  of  related  agreements,  contracts,
                      leases,  and  licenses)  outside  the  Ordinary  Course of
                      Business;

                              (iii) no party  (including  any of the Company and
                      its Subsidiaries) has accelerated,  terminated,  modified,
                      or cancelled any agreement,  contract,  lease,  or license
                      (or series of related agreements,  contracts,  leases, and
                      licenses)  involving  more than $1,000 to which any of the
                      Company and its Subsidiaries is a party or by which any of
                      them is bound;

                              (iv) none of the Company and its  Subsidiaries has
                      imposed  any  Security  Interest  upon any of its  assets,
                      tangible or intangible;

                              (v) none of the Company and its  Subsidiaries  has
                      made any capital expenditure (or series of related capital
                      expenditures)   either  involving  more  than  $10,000  or
                      outside the Ordinary Course of Business;

                              (vi) none of the Company and its  Subsidiaries has
                      made any  capital  investment  in,  any  loan  to,  or any
                      acquisition  of the  securities  or assets  of,  any other
                      Person (or series of related capital  investments,  loans,
                      and  acquisitions)  either  involving  more than $5,000 or
                      outside the Ordinary Course of Business;

                              (vii) none of the Company and its Subsidiaries has
                      issued any note,  bond, or other debt security or created,
                      incurred,  assumed,  or guaranteed  any  indebtedness  for
                      borrowed  money or  capitalized  lease  obligation  either
                      involving  more  than  [$5,000  singly or  $10,000  in the
                      aggregate;]  Rich has  requested  changing to 10K and 50k.
                      Why?

                              (viii) none of the  Company  and its  Subsidiaries
                      has delayed or postponed  the payment of accounts  payable
                      and  other  Liabilities  outside  the  Ordinary  Course of
                      Business;

                              (ix) none of the Company and its  Subsidiaries has
                      cancelled,  compromised,  waived, or released any right or
                      claim (or series of  related  rights  and  claims)  either
                      involving more than $10,000 or outside the Ordinary Course
                      of Business;

                              (x) none of the Company and its  Subsidiaries  has
                      granted any license or  sublicense  of any rights under or
                      with respect to any  Intellectual  Property  except as set
                      forth in  Schedule  5(n)(iii)  setting  forth  each of the
                      Company's  franchise area  developer  agreements and other
                      similar documents;

                              (xi) there has been no change  made or  authorized
                      in the  charter  or bylaws of any of the  Company  and its
                      Subsidiaries;

                              (xii) none of the Company and its Subsidiaries has
                      issued,  sold, or otherwise disposed of any of its capital
                      stock, or granted any options,  warrants,  or other rights
                      to  purchase  or  obtain   (including   upon   conversion,
                      exchange, or exercise) any of its capital stock;

                              (xiii) none of the  Company  and its  Subsidiaries
                      has declared,  promised,  committed to, set aside, or paid
                      any dividend or made any distribution  with respect to its
                      capital  stock  (whether in cash or in kind) or  redeemed,
                      purchased, or otherwise acquired, or promised or committed
                      to  redeem,  purchase  or  otherwise  acquire,  any of its
                      capital stock;

                              (xiv) none of the Company and its Subsidiaries has
                      experienced any damage,  destruction,  or loss (whether or
                      not covered by insurance) to its property;

                              (xv) none of the Company and its  Subsidiaries has
                      made any loan to, or  entered  into any other  transaction
                      with,  any  of  its  directors,  officers,  and  employees
                      outside the Ordinary Course of Business;

                              (xvi) none of the Company and its Subsidiaries has
                      entered  into  any   employment   contract  or  collective
                      bargaining  agreement,  written or oral,  or modified  the
                      terms of any such existing contract or agreement;

                              (xvii) none of the  Company  and its  Subsidiaries
                      has granted any increase in the base  compensation  of any
                      of its  directors,  officers,  and  employees  outside the
                      Ordinary Course of Business;

                              (xviii)  none of the Company and its  Subsidiaries
                      has adopted,  amended,  modified, or terminated any bonus,
                      profit-sharing,   incentive,  severance,  or  other  plan,
                      contract,  or  commitment  for the  benefit  of any of its
                      directors,  officers,  and  employees  (or  taken any such
                      action with respect to any other Employee Benefit Plan);

                              (xix) none of the Company and its Subsidiaries has
                      made any other change in  employment  terms for any of its
                      directors,  officers,  and employees  outside the Ordinary
                      Course of Business;

                              (xx) none of the Company and its  Subsidiaries has
                      made or pledged to make any  charitable  or other  capital
                      contribution outside the Ordinary Course of Business;

                              (xxi)  there  has  not  been  any  other  material
                      occurrence,  event,  incident,  action, failure to act, or
                      transaction   outside  the  Ordinary  Course  of  Business
                      involving any of the Company and its Subsidiaries; and

                              (xxii) none of the  Company  and its  Subsidiaries
                      has committed to any of the foregoing.

 .            None of the Company and its  Subsidiaries has any Liability (and to
             the Knowledge of the Principal  Shareholder,  there is no Basis for
             any  present  or  future   action,   suit,   proceeding,   hearing,
             investigation,  charge, complaint,  claim, or demand against any of
             them giving rise to any Liability),  except for (i) Liabilities set
             forth on the face of the Most Recent  Balance Sheet (rather than in
             any notes thereto),  and (ii)  Liabilities  which have arisen after
             the Most Recent Fiscal Month End in the Ordinary Course of Business
             (none of which results from,  arises out of,  relates to, is in the
             nature  of, or was  caused by any  breach  of  contract,  breach of
             warranty, tort, infringement, or violation of law).

 .            To the Knowledge of the Principal Shareholder, each of the Company,
             its Subsidiaries,  and their respective predecessors and Affiliates
             has  complied   with  all   applicable   laws   (including   rules,
             regulations, codes, plans, injunctions, judgments, orders, decrees,
             rulings,  and charges  thereunder) of federal,  state,  local,  and
             foreign  governments  (and all  agencies  thereof),  and no action,
             suit, proceeding, hearing, investigation, charge, complaint, claim,
             demand,  or notice has been filed or commenced  against any of them
             alleging any failure so to comply.

 .                     (l)     Tax Matters

                              (i) To the Knowledge of the Principal Shareholder,
                      each of the Company and its Subsidiaries has filed all Tax
                      Returns that it was required to file. All such Tax Returns
                      were correct and complete in all respects.  All Taxes owed
                      by any of the Company and its Subsidiaries (whether or not
                      shown  on any Tax  Return)  have  been  paid.  None of the
                      Company and its Subsidiaries  currently is the beneficiary
                      of any  extension  of time  within  which  to file any Tax
                      Return.  No claim has ever been made by an  authority in a
                      jurisdiction where any of the Company and its Subsidiaries
                      does not file Tax Returns  that it is or may be subject to
                      taxation  by  that  jurisdiction.  There  are no  Security
                      Interests  on any of the assets of any of the  Company and
                      its Subsidiaries that arose in connection with any failure
                      (or alleged failure) to pay any Tax.

                              (ii)   To   the   Knowledge   of   the   Principal
                      Shareholder,  each of the Company and its Subsidiaries has
                      withheld and paid all Taxes required to have been withheld
                      and paid in  connection  with amounts paid or owing to any
                      employee, independent contractor,  creditor,  stockholder,
                      or other third party.

                              (iii) Neither the Principal  Shareholder,  nor the
                      Company  and its  Subsidiaries  expects any  authority  to
                      assess any  additional  Taxes for any period for which Tax
                      Returns  have been  filed.  There is no  dispute  or claim
                      concerning any Tax Liability of any of the Company and its
                      Subsidiaries either (A) claimed or raised by any authority
                      in writing or (B) as to which the Principal Shareholder or
                      the Company or its  Subsidiaries  has Knowledge based upon
                      personal contact with any agent of such authority. Section
                      5(l) of the Disclosure Schedule lists all federal,  state,
                      local,  and foreign  income Tax Returns filed with respect
                      to any of the  Company  and  its  Subsidiaries,  indicates
                      those Tax Returns that have been  audited,  and  indicates
                      those Tax Returns that currently are the subject of audit.
                      The Company has  delivered to Fields  correct and complete
                      copies of all  federal  income  Tax  Returns,  examination
                      reports,  and statements of deficiencies  assessed against
                      or agreed to by any of the Company and its Subsidiaries.

                              (iv) None of the Company and its  Subsidiaries has
                      waived any statute of  limitations  in respect of Taxes or
                      agreed  to any  extension  of time with  respect  to a Tax
                      assessment or deficiency.

                              (v) None of the Company and its  Subsidiaries  has
                      filed  a  consent  under  Code  Sec.   341(f)   concerning
                      collapsible  corporation.  None  of the  Company  and  its
                      Subsidiaries  has made any payments,  is obligated to make
                      any payments,  or is a party to any  agreement  that under
                      certain  circumstances  could  obligate  it  to  make  any
                      payments  that  will not be  deductible  under  Code  Sec.
                      280G(a). None of the Company and its Subsidiaries has been
                      a United States real property holding  corporation  within
                      the meaning of Code Sec.  897(c)(2)  during the applicable
                      period  specified in Code Sec.  897(c)(1)(A)(ii).  Each of
                      the  Company and its  Subsidiaries  has  disclosed  on its
                      federal  income Tax Returns all  positions  taken  therein
                      that could give rise to a  substantial  understatement  of
                      federal  income Tax within the meaning of Code Sec.  6662.
                      None of the Company and its Subsidiaries is a party to any
                      Tax allocation or sharing  agreement.  None of the Company
                      and  its   Subsidiaries  (A)  has  been  a  member  of  an
                      Affiliated Group filing a consolidated  federal income Tax
                      Return  (other than a group the common parent of which was
                      the Company) or (B) has any Liability for the Taxes of any
                      Person   (other   than   any  of  the   Company   and  its
                      Subsidiaries)  under Treas.  Reg. Section 1.1502-6 (or any
                      similar  provision of state,  local, or foreign law), as a
                      transferee or successor, by contract, or otherwise.

                              (vi) Section 5(l) of the Disclosure  Schedule sets
                      forth the  following  information  with respect to each of
                      the  Company  and its  Subsidiaries  (or,  in the  case of
                      clause   (B)   below,   with   respect   to  each  of  the
                      Subsidiaries)  as of the most recent  practicable date (as
                      well as on an estimated  pro forma basis as of the Closing
                      giving  effect  to the  consummation  of the  transactions
                      contemplated hereby):

                    (A)  the basis of the Company or Subsidiary in its assets;

                                       (B) the basis of the  stockholders of the
                              Subsidiary  in its  stock  (or the  amount  of any
                              Excess Loss Account);

                                       (C) the amount of any net operating loss,
                              net  capital  loss,  unused  investment  or  other
                              credit,  unused foreign tax, or excess  charitable
                              contribution   allocable   to   the   Company   or
                              Subsidiary; and

                                       (D) the  amount of any  deferred  gain or
                              loss   allocable  to  the  Company  or  Subsidiary
                              arising   out   of   any   Deferred   Intercompany
                              Transaction.

                    (vii) The unpaid Taxes of the Company and its Subsidiaries

                                       (A) did not, as of the Most Recent Fiscal
                              Month End,  exceed the reserve  for Tax  Liability
                              (rather  than  any  reserve  for  deferred   Taxes
                              established to reflect timing differences  between
                              book and Tax  income) set forth on the face of the
                              Most  Recent  Balance  Sheet  (rather  than in any
                              notes thereto); and

                                       (B)  do  not  exceed   that   reserve  as
                              adjusted  for  the  passage  of time  through  the
                              Closing  Date in  accordance  with the past custom
                              and  practice of the Company and its  Subsidiaries
                              in filing their Tax Returns.

 .                     (m)     Real Property

                              (i)  Section  5(m)(i) of the  Disclosure  Schedule
                      lists and describes  briefly all real property that any of
                      the Company and its  Subsidiaries  owns.  With  respect to
                      each such parcel of owned real property:

                                       (A) the  identified  owner  has  good and
                              marketable  title to the parcel of real  property,
                              free and clear of any Security Interest, easement,
                              covenant,   or  other   restriction,   except  for
                              installments   of  special   assessments  not  yet
                              delinquent and recorded easements,  covenants, and
                              other restrictions which do not impair the current
                              use, occupancy,  or value, or the marketability of
                              title, of the property subject thereto;

                                       (B) there are no  pending  or  threatened
                              condemnation     proceedings,     lawsuits,     or
                              administrative actions relating to the property or
                              other matters  affecting  materially and adversely
                              the current use, occupancy, or value thereof;

                                       (C) the legal  description for the parcel
                              contained  in  the  deed  thereof  describes  such
                              parcel fully and  adequately,  the  buildings  and
                              improvements are located within the boundary lines
                              of the  described  parcels  of  land,  are  not in
                              violation  of  applicable  setback   requirements,
                              zoning  laws,  and  ordinances  (and  none  of the
                              properties  or buildings or  improvements  thereon
                              are subject to "permitted  non-conforming  use" or
                              "permitted        non-conforming        structure"
                              classifications),  and  do  not  encroach  on  any
                              easement  which may burden the land,  and the land
                              does not  serve  any  adjoining  property  for any
                              purpose inconsistent with the use of the land, and
                              the property is not located within any flood plain
                              or subject to any  similar  type  restriction  for
                              which any permits or licenses necessary to the use
                              thereof have not been obtained;

                                       (D)  all  facilities  have  received  all
                              approvals of governmental  authorities  (including
                              licenses and permits)  required in connection with
                              the  ownership or operation  thereof and have been
                              operated  and   maintained  in   accordance   with
                              applicable laws, rules, and regulations;

                                       (E)  there  are  no  leases,   subleases,
                              licenses,   concessions,   or  other   agreements,
                              written or oral,  granting to any party or parties
                              the right of use or  occupancy  of any  portion of
                              the parcel of real property;

                                       (F) there are no  outstanding  options or
                              rights of first  refusal to purchase the parcel of
                              real property,  or any portion thereof or interest
                              therein;

                                       (G) there are no parties  (other than the
                              Company and its Subsidiaries) in possession of the
                              parcel of real property,  other than tenants under
                              any leases  disclosed  in Section  5(m)(ii) of the
                              Disclosure Schedule who are in possession of space
                              to which they are entitled;

                                       (H) all facilities  located on the parcel
                              of real property are supplied  with  utilities and
                              other services necessary for the operation of such
                              facilities,  including  gas,  electricity,  water,
                              telephone, sanitary sewer, and storm sewer, all of
                              which services are adequate in accordance with all
                              applicable    laws,    ordinances,    rules,   and
                              regulations  and are  provided via public roads or
                              via permanent, irrevocable,  appurtenant easements
                              benefitting the parcel of real property; and

                                       (I) each parcel of real property abuts on
                              and has direct  vehicular access to a public road,
                              or has  access to a public  road via a  permanent,
                              irrevocable,  appurtenant easement benefitting the
                              parcel  of  real  property,   and  access  to  the
                              property is provided by paved public  right-of-way
                              with adequate curb cuts available.

                              (ii) Section  5(m)(ii) of the Disclosure  Schedule
                      lists and describes briefly all real property:

                    (A)  leased  or  subleased  to any of the  Company  and  its
                         Subsidiaries; and

                                       (B)  leased  or  subleased  by any of the
                              Company  and its  subsidiaries  to third  parties,
                              including    Company's    franchisees   and   area
                              developers.  The  Company  has  delivered  or made
                              available to Fields correct and complete copies of
                              the  leases  and the  subleases  listed in Section
                              5(m)(ii) of the Disclosure Schedule (as amended to
                              date).  With  respect to each  lease and  sublease
                              listed  in  Section  5(m)(ii)  of  the  Disclosure
                              Schedule:

                                       (C)  the  lease  or  sublease  is  legal,
                              valid, binding, enforceable, and in full force and
                              effect;

                                       (D) the lease or sublease  will  continue
                              to be legal, valid, binding,  enforceable,  and in
                              full force and effect on identical terms following
                              the consummation of the transactions  contemplated
                              hereby;

                                       (E) no party to the lease or  sublease is
                              in breach or  default,  and no event has  occurred
                              which,   with  notice  or  lapse  of  time,  would
                              constitute   a  breach   or   default   or  permit
                              termination,    modification,    or   acceleration
                              thereunder;

                                       (F) no party to the lease or sublease has
                              repudiated any provision thereof;

                                       (G)   there   are   no   disputes,   oral
                              agreements,  or forbearance  programs in effect as
                              to the lease or sublease;

                                       (H) with  respect to each  sublease,  the
                              representations   and   warranties  set  forth  in
                              subsections  (A)  through  (E)  above are true and
                              correct with respect to the underlying lease;

                                       (I)   none   of  the   Company   and  its
                              Subsidiaries has assigned, transferred,  conveyed,
                              mortgaged,  deeded in  trust,  or  encumbered  any
                              interest in the leasehold or subleasehold;

                                       (J) all  facilities  leased or  subleased
                              thereunder   have   received   all   approvals  of
                              governmental  authorities  (including licenses and
                              permits) required in connection with the operation
                              thereof and have been  operated and  maintained in
                              accordance  with  applicable   laws,   rules,  and
                              regulations;

                              (iii)   all   facilities   leased   or   subleased
                      thereunder  are supplied with utilities and other services
                      necessary for the operation of said facilities; and

 .                     (n)     Intellectual Property

                              (i) The Company and its  Subsidiaries  own or have
                      the  right  to  use   pursuant  to  license,   sublicense,
                      agreement,   or  permission  all   Intellectual   Property
                      necessary  for  the  operation  of the  businesses  of the
                      Company and its Subsidiaries as presently conducted.  Each
                      item of Intellectual  Property owned or used by any of the
                      Company  and its  Subsidiaries  immediately  prior  to the
                      Closing  hereunder  will be owned or available  for use by
                      the  Company  or the  Subsidiary  on  identical  terms and
                      conditions   immediately   subsequent   to   the   Closing
                      hereunder.  Each of the Company and its  Subsidiaries  has
                      taken all  necessary  action to maintain  and protect each
                      item of Intellectual Property that it owns or uses.

                              (ii)   To   the   Knowledge   of   the   Principal
                      Shareholder,  none of the Company and its Subsidiaries has
                      interfered  with,  infringed  upon,  misappropriated,   or
                      otherwise   come  into  conflict  with  any   Intellectual
                      Property rights of third parties,  and the Company and its
                      Subsidiaries  has never  received  any charge,  complaint,
                      claim,  demand, or notice alleging any such  interference,
                      infringement,  misappropriation,  or violation  (including
                      any claim  that any of the  Company  and its  Subsidiaries
                      must  license  or  refrain  from  using  any  Intellectual
                      Property  rights of any third party).  To the Knowledge of
                      the Company and the Principal Shareholder,  no third party
                      has interfered with, infringed upon,  misappropriated,  or
                      otherwise   come  into  conflict  with  any   Intellectual
                      Property   rights   of  any  of  the   Company   and   its
                      Subsidiaries.

                              (iii) Section 5(n)(iii) of the Disclosure Schedule
                      identifies each patent,  trademark or  registration  which
                      has been issued to any of the Company and its Subsidiaries
                      with  respect  to  any  of  its   Intellectual   Property,
                      identifies  each pending patent and trademark  application
                      or application for  registration  which any of the Company
                      and its  Subsidiaries  has made with respect to any of its
                      Intellectual   Property,   and  identifies  each  license,
                      agreement,  or other  permission  which any of the Company
                      and its  Subsidiaries  has granted to any third party with
                      respect to any of its Intellectual Property (together with
                      any  exceptions).  The  Company  has  delivered  to Fields
                      correct  and   complete   copies  of  all  such   patents,
                      trademarks,    registrations,    applications,   licenses,
                      agreements,  and permissions (as amended to date) and have
                      made  available to Fields  correct and complete  copies of
                      all other written  documentation  evidencing ownership and
                      prosecution  (if  applicable)  of each such item.  Section
                      5(n)(iii) of the Disclosure  Schedule also identifies each
                      trade name or  unregistered  trademark  used by any of the
                      Company and its Subsidiaries in connection with any of its
                      businesses.  With  respect  to each  item of  Intellectual
                      Property required to be identified in Section 5(n)(iii) of
                      the Disclosure Schedule:

                                       (A)  the  Company  and  its  Subsidiaries
                              possess all right,  title,  and interest in and to
                              the item, free and clear of any Security Interest,
                              license, or other restriction;

                                       (B)  the  item  is  not  subject  to  any
                              outstanding injunction,  judgment,  order, decree,
                              ruling, or charge;

                                       (C) no action, suit, proceeding, hearing,
                              investigation, charge, complaint, claim, or demand
                              is  pending  or to  the  Knowledge  of  any of the
                              Company   or  the   Principal   Shareholder   (and
                              employees  with  responsibility  for  Intellectual
                              Property   matters)   of  the   Company   and  its
                              Subsidiaries,  is threatened  which challenges the
                              legality,   validity,   enforceability,   use,  or
                              ownership of the item; and

                                       (D)   none   of  the   Company   and  its
                              Subsidiaries  has ever  agreed  to  indemnify  any
                              Person   for   or   against   any    interference,
                              infringement,  misappropriation, or other conflict
                              with respect to the item.

                              (iv) Section  5(n)(iv) of the Disclosure  Schedule
                      identifies  each item of  Intellectual  Property  that any
                      third  party  owns  and that  any of the  Company  and its
                      Subsidiaries   uses   pursuant  to  license,   sublicense,
                      agreement,  or  permission.  The Company has  delivered to
                      Fields  correct and complete  copies of all such licenses,
                      sublicenses,  agreements,  and  permissions (as amended to
                      date). With respect to each item of Intellectual  Property
                      required  to be  identified  in  Section  5(n)(iv)  of the
                      Disclosure Schedule:

                                       (A) subject to and limited by  applicable
                              bankruptcy and  insolvency  laws and principles of
                              equity,  the license,  sublicense,  agreement,  or
                              permission  covering  the  item is  legal,  valid,
                              binding,   enforceable,  and  in  full  force  and
                              effect;

                                       (B) subject to and limited by  applicable
                              bankruptcy and  insolvency  laws and principles of
                              equity,  the license,  sublicense,  agreement,  or
                              permission  will  continue  to  be  legal,  valid,
                              binding, enforceable, and in full force and effect
                              on identical terms following the Closing;

                                       (C) no party to the license,  sublicense,
                              agreement,  or permission is in breach or default,
                              and no event has  occurred  which  with  notice or
                              lapse of time would constitute a breach or default
                              or   permit    termination,    modification,    or
                              acceleration thereunder;

                                       (D) no party to the license,  sublicense,
                              agreement,   or  permission   has  repudiated  any
                              provision thereof;

                                       (E) with respect to each sublicense,  the
                              representations   and   warranties  set  forth  in
                              subsections  (A)  through  (D)  above are true and
                              correct with respect to the underlying license;

                                       (F) the underlying  item of  Intellectual
                              Property  is  not   subject  to  any   outstanding
                              injunction,  judgment,  order, decree,  ruling, or
                              charge;

                                       (G) no action, suit, proceeding, hearing,
                              investigation, charge, complaint, claim, or demand
                              is pending or is threatened  which  challenges the
                              legality,   validity,  or  enforceability  of  the
                              underlying item of Intellectual Property; and

                                       (H)   none   of  the   Company   and  its
                              Subsidiaries has granted any sublicense or similar
                              right  with  respect to the  license,  sublicense,
                              agreement, or permission.

                              (v)  To  the  Knowledge  of the  Company  and  the
                      Principal  Shareholder,  the Company and its  Subsidiaries
                      will not interfere with, infringe upon, misappropriate, or
                      otherwise  come  into  conflict  with,  any   Intellectual
                      Property  rights  of  third  parties  as a  result  of the
                      continued   operation   of  its   business  as   presently
                      conducted.

                              (vi)   Neither  the  Company  nor  the   Principal
                      Shareholder   has  any  Knowledge  of  any  new  products,
                      inventions,  procedures,  or methods of  manufacturing  or
                      processing  that any  competitors  or other third  parties
                      have  developed  which  reasonably  could be  expected  to
                      supersede  or make  obsolete any product or process of any
                      of the Company and its Subsidiaries.

 .            The  Company  and its  Subsidiaries  own or  lease  all  buildings,
             machinery,  equipment,  and other tangible assets necessary for the
             conduct of their businesses as presently conducted.

                    .    The  Company  and its  Subsidiaries  have no  inventory
                         other than inventory in the Company-owned stores.

 .            Section  5(q)  of  the  Disclosure  Schedule  lists  the  following
             contracts and other  agreements to which any of the Company and its
             Subsidiaries is a party:

                              (i)  each  contract  or  agreement  of any kind or
                      nature entered into by any of the Company Subsidiaries and
                      the Principal  Shareholders,  with any  franchisee or area
                      developer  of  the  Company  or  its  Subsidiaries  or any
                      officer, principal, owner shareholders,  representative of
                      any such franchisee or area developer  (collectively,  the
                      "Franchise Agreements");

                              (ii)  any   agreement   (or   group   of   related
                      agreements) for the lease of personal  property to or from
                      any Person providing for lease payments;

                              (iii)  any   agreement   (or   group  of   related
                      agreements)  for the  purchase  or sale of raw  materials,
                      commodities,   supplies,   products,   or  other  personal
                      property,  or for the  furnishing  or receipt of services,
                      the performance of which will extend over a period of more
                      than one  year,  result in a  material  loss to any of the
                      Company and its Subsidiaries;

                    (iv) any  agreement   concerning  a  partnership   or  joint
                         venture;

                              (v) any agreement (or group of related agreements)
                      under  which  it  has  created,   incurred,   assumed,  or
                      guaranteed any  indebtedness  for borrowed  money,  or any
                      capitalized  lease  obligation,  or  under  which  it  has
                      imposed a Security Interest on any of its assets, tangible
                      or intangible;

                    (vi) any    agreement    concerning    confidentiality    or
                         noncompetition;

                              (vii) any  profit  sharing,  stock  option,  stock
                      purchase,   stock  appreciation,   deferred  compensation,
                      severance, or other plan or arrangement for the benefit of
                      its current or former directors, officers, and employees;

                              (viii)   any collective bargaining agreement;

                              (ix)  any  agreement  for  the  employment  of any
                      individual on a full-time, part-time, consulting, or other
                      basis;

                              (x) any  agreement  under which it has advanced or
                      loaned any amount to any of its directors,  officers,  and
                      employees outside the Ordinary Course of Business;

                              (xi) any agreement under which the consequences of
                      a default or  termination  could  have a material  adverse
                      effect on the business,  financial condition,  operations,
                      results of operations,  or future  prospects of any of the
                      Company and its Subsidiaries; or

                              (xii) any  other  agreement  (or group of  related
                      agreements)    the    performance    of   which   involves
                      consideration in excess of $5,000.

The Company and the Principal Shareholder have delivered to Fields a correct and
complete copy of each written agreement listed in Section 5(q) of the Disclosure
Schedule (as amended to date) and a written  summary setting forth the terms and
conditions of each oral agreement  referred to in Section 5(q) of the Disclosure
Schedule.  With  respect  to each such  agreement,  subject  to and  limited  by
applicable  bankruptcy  and insolvency  laws and  principles of equity:  (A) the
agreement is legal, valid, binding,  enforceable,  and in full force and effect;
(B) the agreement will continue to be legal, valid, binding, enforceable, and in
full force and effect on  identical  terms  following  the  consummation  of the
transactions  contemplated  hereby; (C) no party is in breach or default, and no
event has occurred which with notice or lapse of time would  constitute a breach
or default,  or permit  termination,  modification,  or acceleration,  under the
agreement; and (D) no party has repudiated any provision of the agreement.

 .            Subject to and limited by applicable bankruptcy and insolvency laws
             and  principles  of equity,  all Franchise  Agreements  are in full
             force and effect,  enforceable in accordance with their terms,  and
             free of defaults. Without limiting the generality of the foregoing:

                    (i)  each of the Franchise  Agreements are in full force and
                         effect and has not been amended or modified;

                    (ii) no  default  or  threatened  default  exist  under  any
                         Franchise Agreement;

                    (iii)each  Franchise  developer is, in fact,  complying with
                         its obligations under its Franchise Agreement;

                    (iv) each Franchise Agreement has been prepared in
                      accordance  with,  and does not  violate  any,  applicable
                      federal or state law  (including  Franchise  and  business
                      opportunity laws; and

                    (v)  the Company has not  received  notices of any breach by
                         it of any Franchise Agreement from any party thereto.

 .            All  notes  and  accounts   receivable   of  the  Company  and  its
             Subsidiaries are reflected properly on their books and records, are
             valid  receivables  subject  to no setoffs  or  counterclaims,  are
             current and  collectible,  and will be collected in accordance with
             their terms at their recorded amounts,  subject only to the reserve
             for bad  debts  set  forth on the face of the Most  Recent  Balance
             Sheet  (rather  than in any  notes  thereto)  as  adjusted  for the
             passage of time  through the Closing  Date in  accordance  with the
             past custom and practice of the Company and its Subsidiaries.

                    .    There are no outstanding powers of attorney executed on
                         behalf of any of the Company and its Subsidiaries.

 .            Section 5(u) of the  Disclosure  Schedule  sets forth the following
             information  with  respect  to  each  insurance  policy  (including
             policies  providing  property,  casualty,  liability,  and workers'
             compensation  coverage and bond and surety  arrangements)  to which
             any of the Company and its  Subsidiaries  has been a party, a named
             insured,  or  otherwise  the  beneficiary  of  coverage at any time
             within the past four (4) years:

                    (i)  the name, address, and telephone number of the agent;

                    (ii) the name of the insurer,  the name of the policyholder,
                         and the name of each covered insured;

                    (iii) the policy number and the period of coverage;

                    (iv) the scope  (including  an  indication  of  whether  the
                         coverage  was on a claims  made,  occurrence,  or other
                         basis)  and  amount  (including  a  description  of how
                         deductibles and ceilings are calculated and operate) of
                         coverage; and

                    (v)  a description of any retroactive premium adjustments or
                         other loss-sharing arrangements,

To the  Knowledge  of the  Principal  Shareholder,  with  respect  to each  such
insurance policy: (A) the policy is legal, valid, binding,  enforceable,  and in
full force and effect; (B) the policy will continue to be legal, valid, binding,
enforceable,  and in full  force and effect on  identical  terms  following  the
consummation of the  transactions  contemplated  hereby;  (C) neither any of the
Company and its  Subsidiaries  nor any other party to the policy is in breach or
default  (including  with  respect to the  payment of  premiums or the giving of
notices),  and no event has  occurred  which,  with notice or the lapse of time,
would constitute such a breach or default, or permit termination,  modification,
or acceleration, under the policy; and (D) no party to the policy has repudiated
any provision thereof. Each of the Company and its Subsidiaries has been covered
during the past four (4) years by  insurance in scope and amount  customary  and
reasonable for the businesses in which it has engaged during the  aforementioned
period.  Section 5(u) of the Disclosure  Schedule  describes any  self-insurance
arrangements affecting any of the Company and its Subsidiaries.

                    . Section 5(v) of the  Disclosure  Schedule  sets forth each
               instance in which any of the Company and its  Subsidiaries (i) is
               subject to any outstanding injunction,  judgment,  order, decree,
               ruling,  or charge or (ii) is a party or is threatened to be made
               a  party  to  any   action,   suit,   proceeding,   hearing,   or
               investigation  of, in, or before any court or  quasi-judicial  or
               administrative  agency of any federal,  state,  local, or foreign
               jurisdiction  or before any  arbitrator  (including  any state or
               regulatory  authority in connection  with the Company's role as a
               Franchisor).  None of the actions, suits, proceedings,  hearings,
               and  investigations  set forth in Section 5(v) of the  Disclosure
               Schedule  could  result  in any  material  adverse  change in the
               business, financial condition, operations, results of operations,
               or future  prospects of any of the Company and its  Subsidiaries.
               Neither the Company nor the Principal  Shareholder has any reason
               to  believe  that  any  action,  suit,  proceeding,  hearing,  or
               investigation  described in the preceding sentence may be brought
               or threatened against any of the Company and its Subsidiaries.

 .            Each product manufactured, sold, leased, or delivered by any of the
             Company  and its  Subsidiaries  has  been in  conformity  with  all
             applicable  contractual  commitments  and all  express  and implied
             warranties,  and none of the Company and its  Subsidiaries  has any
             Liability (and to the Knowledge of the Principal Shareholder, there
             is no Basis for any  present or future  action,  suit,  proceeding,
             hearing, investigation, charge, complaint, claim, or demand against
             any of them giving rise to any Liability) for replacement or repair
             thereof or other damages in connection  therewith,  subject only to
             the reserve for  product  warranty  claims set forth on the face of
             the Most Recent Balance Sheet (rather than in any notes thereto) as
             adjusted  for the  passage  of time  through  the  Closing  Date in
             accordance with the past custom and practice of the Company and its
             Subsidiaries.  No product manufactured,  sold, leased, or delivered
             by any of the  Company  and  its  Subsidiaries  is  subject  to any
             guaranty,  warranty,  or  other  indemnity  beyond  the  applicable
             standard terms and conditions of sale or lease. Section 5(w) of the
             Disclosure  Schedule  includes  copies  of the  standard  terms and
             conditions  of sale  or  lease  for  each  of the  Company  and its
             Subsidiaries   (containing   applicable  guaranty,   warranty,  and
             indemnity provisions).

 .            None of the Company and its  Subsidiaries has any Liability (and to
             the Knowledge of the Principal  Shareholder,  there is no Basis for
             any  present  or  future   action,   suit,   proceeding,   hearing,
             investigation,  charge, complaint,  claim, or demand against any of
             them  giving  rise to any  Liability)  arising out of any injury to
             individuals or property as a result of the  ownership,  possession,
             or use of any product  manufactured,  sold, leased, or delivered by
             any of the Company and its Subsidiaries.

 .            None of the Company and its  Subsidiaries is a party to or bound by
             any  collective   bargaining   agreement,   nor  has  any  of  them
             experienced  any  strikes,  grievances,   claims  of  unfair  labor
             practices,  or other collective  bargaining  disputes.  Neither the
             Company  nor  its  Subsidiaries  has  committed  any  unfair  labor
             practice. Neither the Company nor the Principal Shareholder has any
             Knowledge  of any  organizational  effort  presently  being made or
             threatened  by or on behalf  of any labor  union  with  respect  to
             employees of any of the Company and its Subsidiaries.

 .                     (z)     Employee Benefit

                              (i) Section 5(z) of the Disclosure  Schedule lists
                      each Employee Benefit Plan that any of the Company and its
                      Subsidiaries  maintains or to which any of the Company and
                      its Subsidiaries contributes.

                                       (A) Each such Employee  Benefit Plan (and
                              each related trust,  insurance contract,  or fund)
                              complies in form and in  operation in all respects
                              with the  applicable  requirements  of ERISA,  the
                              Code, and other applicable laws.

                                       (B) All required reports and descriptions
                              (including  Form  5500  Annual  Reports,   Summary
                              Annual   Reports,   PBGC-1's,   and  Summary  Plan
                              Descriptions)   have  been  filed  or  distributed
                              appropriately  with respect to each such  Employee
                              Benefit  Plan.  The  requirements  of  Part  6  of
                              Subtitle  B of Title I of ERISA  and of Code  Sec.
                              4980B  have  been met with  respect  to each  such
                              Employee Benefit Plan which is an Employee Welfare
                              Benefit Plan.

                                       (C)  All  contributions   (including  all
                              employer   contributions   and   employee   salary
                              reduction  contributions)  which are due have been
                              paid to each such  Employee  Benefit Plan which is
                              an   Employee   Pension   Benefit   Plan  and  all
                              contributions  for any period  ending on or before
                              the  Closing  Date which are not yet due have been
                              paid to each such Employee Pension Benefit Plan or
                              accrued  in  accordance  with the past  custom and
                              practice of the Company and its Subsidiaries.  All
                              premiums or other  payments for all periods ending
                              on or before the Closing  Date have been paid with
                              respect to each such  Employee  Benefit Plan which
                              is an Employee Welfare Benefit Plan.

                                       (D) Each such Employee Benefit Plan which
                              is an  Employee  Pension  Benefit  Plan  meets the
                              requirements of a "qualified plan" under Code Sec.
                              401(a)  and has  received,  within  the  last  two
                              years, a favorable  determination  letter from the
                              Internal Revenue Service.

                                       (E) The market value of assets under each
                              such  Employee  Benefit  Plan which is an Employee
                              Pension Benefit Plan (other than any Multiemployer
                              Plan)  equals or exceeds the present  value of all
                              vested  and   nonvested   Liabilities   thereunder
                              determined  in   accordance   with  PBGC  methods,
                              factors, and assumptions applicable to an Employee
                              Pension  Benefit Plan  terminating on the date for
                              determination.

                                       (F) The Company has  delivered  to Fields
                              correct and complete  copies of the plan documents
                              and  summary  plan  descriptions,  the most recent
                              determination  letter  received  from the Internal
                              Revenue Service,  the most recent Form 5500 Annual
                              Report,   and  all   related   trust   agreements,
                              insurance contracts,  and other funding agreements
                              which implement each such Employee Benefit Plan.

                              (ii) With  respect to each  Employee  Benefit Plan
                      that  any  of  the  Company,  its  Subsidiaries,  and  the
                      Controlled  Group  of  Corporations   which  includes  the
                      Company  and  its  Subsidiaries   maintains  or  ever  has
                      maintained or to which any of them  contributes,  ever has
                      contributed, or ever has been required to contribute:

                                       (A) No such  Employee  Benefit Plan which
                              is an Employee  Pension  Benefit  Plan (other than
                              any  Multiemployer  Plan) has been  completely  or
                              partially  terminated  or been  the  subject  of a
                              Reportable  Event  as to  which  notices  would be
                              required to be filed with the PBGC.  No proceeding
                              by the PBGC to terminate any such Employee Pension
                              Benefit Plan (other than any  Multiemployer  Plan)
                              has been instituted or threatened.

                                       (B)  There   have   been  no   Prohibited
                              Transactions  with  respect  to any such  Employee
                              Benefit  Plan.  No Fiduciary has any Liability for
                              breach of fiduciary  duty or any other  failure to
                              act   or   comply   in    connection    with   the
                              administration  or investment of the assets of any
                              such  Employee  Benefit  Plan.  No  action,  suit,
                              proceeding, hearing, or investigation with respect
                              to the  administration  or the  investment  of the
                              assets of any such  Employee  Benefit  Plan (other
                              than  routine  claims for  benefits) is pending or
                              threatened.  Neither the Company nor the Principal
                              Shareholder has any Knowledge of any Basis for any
                              such  action,   suit,   proceeding,   hearing,  or
                              investigation.

                                       (C)   None   of  the   Company   and  its
                              Subsidiaries  has  incurred,  and  neither  of the
                              Company  or  the  Principal  Shareholder  has  any
                              reason to expect  that any of the  Company and its
                              Subsidiaries will incur, any Liability to the PBGC
                              (other than PBGC  premium  payments)  or otherwise
                              under Title IV of ERISA  (including any withdrawal
                              Liability)  or under the Code with  respect to any
                              such  Employee  Benefit  Plan which is an Employee
                              Pension Benefit Plan.

                              (iii) None of the Company,  its Subsidiaries,  and
                      the other members of the Controlled  Group of Corporations
                      that includes the Company and its Subsidiaries contributes
                      to, ever has  contributed to, or ever has been required to
                      contribute to any Multiemployer  Plan or has any Liability
                      (including  withdrawal  Liability) under any Multiemployer
                      Plan.

                              (iv)  None of the  Company  and  its  Subsidiaries
                      maintains or ever has maintained or contributes,  ever has
                      contributed,  or ever has been  required to  contribute to
                      any  Employee  Welfare  Benefit  Plan  providing  medical,
                      health, or life insurance or other  welfare-type  benefits
                      for  current or future  retired or  terminated  employees,
                      their  spouses,   or  their  dependents   (other  than  in
                      accordance with Code Sec. 4980B).

                    . None of the Company and its Subsidiaries is a guarantor or
               otherwise is liable for any  Liability or  obligation  (including
               indebtedness) of any other Person.

 .                     (ab)    Environment, Health, and Safety

                              (i) To the Knowledge of the Principal Shareholder,
                      each  of  the  Company,   its   Subsidiaries,   and  their
                      respective  predecessors  and Affiliates has complied with
                      all Environmental, Health, and Safety Laws, and no action,
                      suit,   proceeding,   hearing,   investigation,    charge,
                      complaint,  claim,  demand,  or notice  has been  filed or
                      commenced  against any of them  alleging any failure so to
                      comply.  Without  limiting the generality of the preceding
                      sentence,  to the Knowledge of the Principal  Shareholder,
                      each  of  the  Company,   its   Subsidiaries,   and  their
                      respective  predecessors  and  Affiliates has obtained and
                      been in compliance with all of the terms and conditions of
                      all permits,  licenses, and other authorizations which are
                      required   under,   and  has   complied   with  all  other
                      limitations,    restrictions,    conditions,    standards,
                      prohibitions,  requirements,  obligations,  schedules, and
                      timetables  which are  contained  in,  all  Environmental,
                      Health, and Safety Laws.

                              (ii)   To   the   Knowledge   of   the   Principal
                      Shareholder,  none of the Company and its Subsidiaries has
                      any Liability (and none of the Company,  its Subsidiaries,
                      and  their  respective  predecessors  and  Affiliates  has
                      handled or disposed  of any  substance,  arranged  for the
                      disposal of any  substance,  exposed any employee or other
                      individual  to any  substance  or  condition,  or owned or
                      operated any property or facility in any manner that could
                      form the Basis for any  present  or future  action,  suit,
                      proceeding,  hearing,  investigation,  charge,  complaint,
                      claim,  or  demand  against  any of the  Company  and  its
                      Subsidiaries  giving rise to any  Liability) for damage to
                      any  site,   location,   or  body  of  water  (surface  or
                      subsurface),  for any illness of or personal injury to any
                      employee or other individual,  or for any reason under any
                      Environmental, Health, and Safety Law.

                              (iii)   To  the   Knowledge   of   the   Principal
                      Shareholder,  all  properties  and  equipment  used in the
                      business  of the  Company,  its  Subsidiaries,  and  their
                      respective  predecessors  and Affiliates have been free of
                      asbestos,  PCBs,  methylene  chloride,  trichloroethylene,
                      1,2-transdichloroethylene,   dioxins,  dibenzofurans,  and
                      Extremely Hazardous Substances.

                    . The Parties  agree as follows  with  respect to the period
               between the execution of this Agreement and the Closing.

 .            Each of the  Parties  will use his or its best  efforts to take all
             action and to do all things  necessary in order to  consummate  and
             make  effective the  transactions  contemplated  by this  Agreement
             (including satisfaction,  but not waiver, of the closing conditions
             set forth in Section 8 below).

 .            The Company will cause each of the Company and its  Subsidiaries to
             give any  notices  to third  parties,  and will  cause  each of the
             Company and its  Subsidiaries to use its best efforts to obtain any
             third-party consents,  that Fields may request. Each of the Parties
             will give any notices to, make any filings  with,  and use its best
             efforts to obtain any  authorizations,  consents,  and approvals of
             governments and governmental agencies as may be required hereunder.

 .            Neither  the  Company  nor  its  Subsidiaries  will  engage  in any
             practice,  take any action,  or enter into any transaction  outside
             the Ordinary Course of Business. Without limiting the generality of
             the foregoing,  neither the Company nor its  Subsidiaries  will (i)
             declare, promise, commit to, set aside, or pay any dividend or make
             any  distribution  with  respect  to its  capital  stock or redeem,
             purchase,  or  otherwise  acquire  any of its capital  stock,  (ii)
             acquire  additional  indebtedness or enter into any loans; or (iii)
             otherwise  engage in any practice,  take any action,  or enter into
             any transaction of the sort described in Section 5(i) above.

 .            The  Company  and its  Subsidiaries  will  keep  its  business  and
             properties  substantially intact, including its present operations,
             physical  facilities,  working  conditions,  and relationships with
             lessors,  licensors,  suppliers,  customers,  franchisees  and area
             developers.

 .            The Company and its  Subsidiaries  will permit  representatives  of
             Fields to have full access to all premises, properties,  personnel,
             books, records (including Tax records), contracts, and documents of
             or pertaining to each of the Company and its Subsidiaries.

                    . The Company and the Principal Shareholder will give prompt
               written  notice  to Fields of any  material  adverse  development
               causing a breach of any of the  representations and warranties in
               Section 5 above.  Each of the Parties  will give  prompt  written
               notice to the others of any material adverse  development causing
               a breach of any of his or its own  representations and warranties
               in Sections 3 and 4 above.  No  disclosure  by any of the Parties
               pursuant to this Section 6(f), however,  shall be deemed to amend
               or supplement Annex I, Annex II, or the Disclosure Schedule or to
               prevent or cure any  misrepresentation,  breach of  warranty,  or
               breach of covenant.

 .            The  Principal  Shareholder  will not,  except  with  Fields or its
             Affiliates, cause or permit any of the Company and its Subsidiaries
             to (i)  solicit,  initiate,  or  encourage  the  submission  of any
             proposal or offer from any Person  relating to the  acquisition  of
             any capital stock or other voting  securities,  or any  substantial
             portion of the assets of, any of the Company  and its  Subsidiaries
             (including any acquisition  structured as a merger,  consolidation,
             or  share  exchange)  or (ii)  participate  in any  discussions  or
             negotiations  regarding,  furnish any information  with respect to,
             assist or  participate  in, or  facilitate  in any other manner any
             effort or attempt by any Person to do or seek any of the foregoing.
             The Principal Shareholder will not vote his Company Shares in favor
             of any such acquisition structured as a merger,  consolidation,  or
             share  exchange.  The  Principal  Shareholder  will  notify  Fields
             immediately if any Person makes any proposal,  offer,  inquiry,  or
             contact with respect to any of the foregoing.

 . For so long as this Agreement and the Related Transaction  Documents remain in
force, the Company and the Principal Shareholder shall take such further actions
as  Fields  deems  necessary  or  desirable  to carry out the  purposes  of this
Agreement.

 .            8.       Conditions to Obligation to Close

 .            The  obligation  of Fields to  consummate  the  transactions  to be
             performed  by it in  connection  with the  Closing  is  subject  to
             satisfaction of the following conditions:

                              (i) the  representations  and warranties set forth
                      in Section 3 and Section 5 above shall be true and correct
                      in all material respects at and as of the Closing Date;

                              (ii) the  Principal  Shareholder  and the  Company
                      shall have  performed  and complied  with all of its their
                      covenants  hereunder in all material  respects through the
                      Closing;

                              (iii) the Company and its Subsidiaries  shall have
                      procured  all of the  third-party  consents  specified  in
                      Section 6(b) above;

                              (iv)  there  shall have been no  material  adverse
                      changes in the Company and its Subsidiaries;

                              (v) Fields shall have  concluded its due diligence
                      review of the Company and its Subsidiaries to Fields' sole
                      satisfaction;

                              (vi) no  action,  suit,  or  proceeding  shall  be
                      pending or threatened  before any court or  quasi-judicial
                      or administrative agency of any federal,  state, local, or
                      foreign  jurisdiction or before any arbitrator  wherein an
                      unfavorable injunction,  judgment,  order, decree, ruling,
                      or charge would

                    (A)  prevent   consummation  of  any  of  the   transactions
                         contemplated by this Agreement;

                    (B)  cause  any of the  transactions  contemplated  by  this
                         Agreement to be rescinded following consummation;

                    (C)  affect adversely the right of Fields to own the Company
                         Shares and to control the Company and its Subsidiaries;
                         or

                    (D)  affect  adversely  the right of any of the  Company and
                         its  Subsidiaries  to own its assets and to operate its
                         businesses (and no such  injunction,  judgment,  order,
                         decree, ruling, or charge shall be in effect);

                              (vii) the  Company and the  principal  Shareholder
                      shall have delivered to Fields a certificate to the effect
                      that each of the  conditions  specified  above in  Section
                      8(a)(i),  (ii),  (iii),  (iv) and (vi) is satisfied in all
                      respects;

                              (viii)  Fields shall have received from counsel to
                      the Company and from counsel to the Principal  Shareholder
                      written  opinions  addressed  to  Fields,  dated as of the
                      Closing  Date  and in form  and  substance  acceptable  to
                      Fields and its counsel;

                              (ix) the Related Transaction  Documents shall have
                      been executed by each of the parties thereto,  and each of
                      the Related Transactions shall have been closed or each of
                      the conditions for the closing of the Related Transactions
                      concurrently   with  the   Closing   of  the   transaction
                      contemplated  by this Agreement  shall have been satisfied
                      or waived to Fields' satisfaction;

                              (x)  the  Company  shall  have  delivered  a share
                      certificate to Fields evidencing the Shares;

                              (xi)  following  the  Closing  of the  transaction
                      described  herein  and the  Related  Transactions,  Fields
                      shall  own  fifty-six  (56%)  of the  outstanding  Company
                      Shares on a fully  diluted  basis,  and there  shall be no
                      other  shareholders  of the Company  except the  Principal
                      Shareholder;

                              (xii) all  actions to be taken by the  Company and
                      the Principal  Shareholder in connection with consummation
                      of  the   transactions   contemplated   hereby   and   all
                      certificates,  opinions,  instruments, and other documents
                      required to effect the  transactions  contemplated  hereby
                      will be satisfactory in form and substance to Fields.

             Fields may waive any condition specified in this Section 8(a) if it
executes a writing so stating at or prior to the Closing.

 .            The  obligation  of the Company and the  Principal  Shareholder  to
             consummate the  transactions  to be performed by them in connection
             with the  Closing  is  subject  to  satisfaction  of the  following
             conditions:

                              (i) the  representations  and warranties set forth
                      in  Section  4 above  shall  be true  and  correct  in all
                      material respects at and as of the Closing Date;

                              (ii) Fields shall have performed and complied with
                      all of its  covenants  hereunder in all material  respects
                      through the Closing;

                              (iii) no  action,  suit,  or  proceeding  shall be
                      pending or threatened  before any court or  quasi-judicial
                      or administrative agency of any federal,  state, local, or
                      foreign  jurisdiction for before any arbitrator wherein an
                      unfavorable injunction,  judgment,  order, decree, ruling,
                      or charge  would (A)  prevent  consummation  of any of the
                      transactions  contemplated  by this Agreement or (B) cause
                      any of the transactions  contemplated by this Agreement to
                      be   rescinded   following   consummation   (and  no  such
                      injunction,  judgment,  order,  decree,  ruling, or charge
                      shall be in effect);

                              (iv) Fields  shall have  delivered  to the Company
                      and the Principal  Shareholder a certificate to the effect
                      that each of the  conditions  specified  above in  Section
                      8(b) is satisfied in all respects;

                              (v) the Related Transactions Documents,  including
                      a  developer   agreement   between  the  Company  and  the
                      Principal  Shareholder  whereby the Principal  Shareholder
                      receives  the area  development  rights for  Vermont,  New
                      Hampshire, Massachusetts, Maine and the Greater Dallas/Ft.
                      Worth,  Texas area shall have been  executed by all of the
                      parties  thereto,  and  each of the  Related  Transactions
                      shall  have  occurred  or each of the  conditions  for the
                      closing of the Related Transactions  concurrently with the
                      closing of the transactions contemplated by this Agreement
                      shall have been  satisfied  or waived to the  Company  and
                      Principal Shareholder's satisfaction;

                              (vi)  Fields  shall be  prepared  to  deliver  the
                      Purchase  proceeds  upon  compliance  with the matters set
                      forth in Section 8(a); and

                              (vii)  all  actions  to  be  taken  by  Fields  in
                      connection   with   consummation   of   the   transactions
                      contemplated   hereby  and  all  certificates,   opinions,
                      instruments,  and other  documents  required to effect the
                      transactions   contemplated   hereby  will  be  reasonably
                      satisfactory in form and substance to the Company.

The Company and the Principal  Shareholder may waive any condition  specified in
this  Section  8(b) if they  execute a  writing  so  stating  at or prior to the
Closing.

 .            9.       Remedies for Breaches of This Agreement

 .                     (a)     Survival of Representations and Warranties

             All of the  representations and warranties of the Parties contained
in this Agreement shall survive the Closing hereunder (even if the damaged Party
knew or had reason to know of any misrepresentation or breach of warranty at the
time of Closing) and continue in full force and effect

                              (i) forever after the Closing Date (subject to any
                      applicable  statutes of  limitations)  with respect to the
                      representations and warranties set forth in Sections 5(k),
                      (1), (r) and (z), and,

                              (ii)  otherwise  for a period of one (1) year from
the Closing Date.

 .                     (b)     Indemnification Provisions for Benefit of Fields

                              (i) In the  event  the  Company  or the  Principal
                      Shareholder   breaches   any   of   the   representations,
                      warranties,  and  covenants  contained in Sections 5 and 6
                      above,  provided  that  Fields  makes a written  claim for
                      indemnification against the Principal Shareholder pursuant
                      to this Section 9, then the Principal  Shareholder  agrees
                      to  indemnify  Fields from and against the entirety of any
                      Adverse  Consequences  Fields may suffer through and after
                      the date of the claim for  indemnification  (including any
                      Adverse  Consequences  Fields may suffer  after the end of
                      any applicable  survival period)  resulting from,  arising
                      out of,  relating  to, in the  nature of, or caused by the
                      breach.

                              (ii)  In  the  event  the  Principal   Shareholder
                      breaches  any of his  representations  and  warranties  in
                      Section  3 above  or any of his  covenants  in  Section  6
                      above,  provided  that  Fields  makes a written  claim for
                      indemnification against the Principal Shareholder pursuant
                      to this Section 9, then the Principal  Shareholder  agrees
                      to  indemnify  Fields from and against the entirety of any
                      Adverse  Consequences  Fields may suffer through and after
                      the date of the claim for  indemnification  (including any
                      Adverse  Consequences  Fields may suffer  after the end of
                      any applicable  survival period)  resulting from,  arising
                      out of,  relating  to, in the  nature of, or caused by the
                      breach.

                              (iii)  Provided  that Fields makes a written claim
                      for indemnification against the Principal Shareholder, the
                      Principal  Shareholder agrees to indemnify Fields from and
                      against the  entirety of any Adverse  Consequences  Fields
                      may suffer resulting from, arising out of, relating to, in
                      the nature of, or caused by:

                                       (A) any  Liability  of any of the Company
                              and its Subsidiaries  for unpaid Taxes,  including
                              the unpaid Taxes of any Person  under Treas.  Reg.
                              Section  1.1502-6  (or any  similar  provision  of
                              state,  local, or foreign law), as a transferee or
                              successor, by contract, or otherwise; or

                                       (B) any violation prior to the Closing by
                              any of the Company,  its Subsidiaries and its past
                              or present officers, directors,  employees, agents
                              and   representatives   (including  the  Principal
                              Shareholder)  of any state or  federal  securities
                              laws or regulations;

                                       (C) the failure of any of the Company and
                              its  Subsidiaries  to have  qualified  to transact
                              business in any jurisdiction;

                                       (D) any breach,  prior to the Closing, by
                              any of the Company and the  Subsidiaries of any of
                              the Franchise Agreements;

                                       (E) any violation,  prior to the Closing,
                              by any of the Company,  its Subsidiaries and their
                              respective officers, directors,  employees, agents
                              and representatives and the Principal Shareholder,
                              of  any  state  or  federal   franchise   laws  or
                              regulations; or

                                       (F) any  violation by any of the Company,
                              its Subsidiaries and the Principal Shareholders of
                              ERISA or any regulation adopted pursuant thereto.

                      The Principal Shareholder's obligation to indemnify Fields
                      pursuant to this  Section  9(b)(iii)  shall not in any way
                      depend  or  be  conditioned   upon  any  inaccuracy,   the
                      incompleteness  or  the  breach  by  the  Company  or  the
                      Principal Shareholder, of any representation,  warranty or
                      covenant  in  this  Agreement  (or in  any of the  Related
                      Transactions   Documents),   and  shall  not  be   barred,
                      impaired,   limited   or   adverseley   affected   by  any
                      investigation  at any time made by or on behalf of, or any
                      disclosure made at any time to, Fields.

 .                     (c)     Matters Involving Third Parties

                              (i) If any third  party  shall  notify  any Fields
                      with respect to any matter (a "Third Party  Claim")  which
                      may give rise to a claim for  indemnification  against the
                      Principal  Shareholder  under this  Section 9, then Fields
                      shall promptly notify the Principal Shareholder thereof in
                      writing;  provided,  however, that no delay on the part of
                      Fields  in  notifying  the  Principal   Shareholder  shall
                      relieve  the  Principal  Shareholder  from any  obligation
                      hereunder  unless  (and  then  solely to the  extent)  the
                      Principal Shareholder thereby is prejudiced.

                              (ii) The Principal Shareholder will have the right
                      to defend  Fields  against  the  Third  Party  Claim  with
                      counsel of its choice  satisfactory  to the Fields so long
                      as

                                       (A) the  Principal  Shareholder  notifies
                              Fields in writing  within 15 days after Fields has
                              given  notice of the Third  Party  Claim  that the
                              Principal  Shareholder  will indemnify Fields from
                              and   against   the   entirety   of  any   Adverse
                              Consequences  Fields  may suffer  resulting  from,
                              arising out of,  relating to, in the nature of, or
                              caused by the Third Party Claim;

                                       (B) the  Principal  Shareholder  provides
                              Fields with evidence acceptable to Fields that the
                              Principal  Shareholder  will  have  the  financial
                              resources to defend  against the Third Party Claim
                              and   fulfill  its   indemnification   obligations
                              hereunder;

                                       (C) the Third Party Claim  involves  only
                              money  damages and does not seek an  injunction or
                              other equitable relief;

                                       (D)  the  settlement  of,  or an  adverse
                              judgment with respect to, the Third Party Claim is
                              not,  in the good faith  judgment  of the  Fields,
                              likely  to  establish  a  precedential  custom  or
                              practice  materially  adverse  to  the  continuing
                              business interests of Fields; and

                                       (E) the  Principal  Shareholder  conducts
                              the defense of the Third Party Claim  actively and
                              diligently.

                              (iii) The party not  conducting the defense of the
                      Third Party Claim above may retain separate  co-counsel at
                      its sole cost and expense and  participate  in the defense
                      of the Third Party Claim;

                              (iv) The party conducting the defense

                                       (A) will not  consent to the entry of any
                              judgment or enter into any settlement with respect
                              to the Third Party Claim without the prior written
                              consent  of the other  party  (not to be  withheld
                              unreasonably); and

                                       (B) will not  consent to the entry of any
                              judgment or enter into any settlement with respect
                              to the Third Party Claim without the prior written
                              consent  of the other  party  (not to be  withheld
                              unreasonably).

                              (v) In the event any of the  conditions in Section
                      9(c)(ii) above is or becomes unsatisfied, however,

                                       (A)  Fields  may  defend   against,   and
                              consent to the entry of any judgment or enter into
                              any  settlement  with  respect to, the Third Party
                              Claim  in  any  manner  it  reasonably   may  deem
                              appropriate  (and Fields need not consult with, or
                              obtain any consent from, any Principal Shareholder
                              in connection therewith);

                                       (B)  the   Principal   Shareholder   will
                              reimburse Fields promptly and periodically for the
                              costs of  defending  against the Third Party Claim
                              (including    reasonable   attorneys'   fees   and
                              expenses); and

                                       (C) the Principal Shareholder will remain
                              responsible  for any Adverse  Consequences  Fields
                              may  suffer   resulting  from,   arising  out  of,
                              relating  to, in the  nature  of, or caused by the
                              Third Party Claim to the fullest  extent  provided
                              in this Section 8.

 .            The indemnity  payment to Fields by the Principal  Shareholder with
             respect to any claim  indemnifified under Sections 9(b)(i) or (ii),
             but not with  respect to any Third Party Claim under  Section  9(c)
             hereof, shall be limited to:

                              (i) any  loss  or  reduction,  arising  from or by
                      reason  of  such  claim,  of  amounts  the  Company  paid,
                      distributed,  or that would have  otherwise been available
                      for the  Company's  payment or  distribution  to Fields by
                      reason of its status as a shareholder  of the Company,  or
                      otherwise,  which  loss  or  reduction  arises  from or by
                      reason of a claim for which the Principal  Shareholder  is
                      obligated to indemnify  Fields pursuant to this Agreement;
                      and

                              (ii)  all  professional  fees  (including  without
                      limitation  attorney's  fees) and costs, and out of pocket
                      expenses  reasonably incurred by Fields in connection with
                      such claims; and

                              (iii) additional  amounts  necessary to compensate
                      the  Fields  for  the  time  cost  of  money   (using  the
                      Applicable  Rate as the discount rate) in determining  the
                      amount of the indemnity  payment  pursuant to this Section
                      9(d).

                    .    The  foregoing   indemnification   provisions   are  in
                         addition to, and not in derogation  of, any  statutory,
                         equitable,  or common  law  remedy  Fields may have for
                         breach of representation,  warranty,  or covenant.  The
                         Company and the Principal Shareholder hereby agree that
                         he or it will not make any  claim  for  indemnification
                         against  any of the  Company  and its  Subsidiaries  by
                         reason  of  the  fact  that  he or it  was a  director,
                         officer,  employee,  or agent of any such entity or was
                         serving at the request of any such entity as a partner,
                         trustee,  director,  officer,  employee,  or  agent  of
                         another  entity  (whether such claim is for  judgments,
                         damages,  penalties,  fines,  costs,  amounts  paid  in
                         settlement,  losses, expenses, or otherwise and whether
                         such  claim  is  pursuant  to  any   statute,   charter
                         document,  bylaw, agreement, or otherwise) with respect
                         to any action, suit, proceeding,  complaint,  claim, or
                         demand  brought by Fields  against  the  Company or the
                         Principal   Shareholder  (whether  such  action,  suit,
                         proceeding,  complaint, claim, or demand is pursuant to
                         this  Agreement,  applicable  law, or  otherwise).  For
                         purposes  of  determining  the amount of the  indemnity
                         payment due from the  Principal  Shareholder,  the term
                         "Fields"  in Section  9(d)  above  shall  include  Mrs.
                         Fields'  Original  Cookies,  Inc., a Fields'  affiliate
                         ("MFOC"),  which  entered into that certain  Management
                         Agreement of even date with the  Company,  for purposes
                         of  determining  any  such  payable  by  the  Principal
                         Shareholder under this Agreement.

 .            In the event of any  claim by  Fields  under  this  Section  9, the
             Fields shall be entitled to exercise  rights of offset  against any
             amounts due the Principal  Shareholder from the Company in the form
             of a bonus payable to him in connection  with his employment by the
             Company,  or as a dividend by reason of his status as a shareholder
             of the Company.

 .            No exercise  of the rights of offset  under  Section  9(f) shall be
             permitted  with  respect to claims made under this Section 9 unless
             and until the Adverse  Consequences  (determined in accordance with
             Section 9 (d) above)  suffered  by  Fields,  in the  aggregate  for
             claims  asserted under this Section 9, exceeds  $100,000;  but once
             such amount is  exceeded,  Fields may recover the initial  $100,000
             together with amounts in excess of $100,000.

 .            10.      Termination

 .  Certain of the Parties may terminate this Agreement as provided below:

                              (i) Fields,  the  Principal  Shareholder,  and the
                      Company may  terminate  this  Agreement by mutual  written
                      consent at any time prior to the Closing;

                              (ii) Fields may terminate this Agreement by giving
                      written   notice  to  the   Company   and  the   Principal
                      Shareholder  on or  before  the  Closing  if Fields is not
                      satisfied  with the  results of its  continuing  business,
                      legal, and accounting due diligence  regarding the Company
                      and its Subsidiaries;

                              (iii)  Fields  may  terminate  this  Agreement  by
                      giving  written  notice to the Company  and the  Principal
                      Shareholder any time prior to the Closing (A) in the event
                      any  of  the  Company  or the  Principal  Shareholder  has
                      breached  any  material   representation,   warranty,   or
                      covenant  contained  in  this  Agreement  in any  material
                      respect,  Fields has  notified  the Company of the breach,
                      and the breach has continued  without cure for a period of
                      seven (7) business days after the notice of breach; or (B)
                      if the  Closing  shall  not  have  occurred  on or  before
                      October 1, 1997, by reason of the failure of any condition
                      precedent  under  Section 8(a) hereof  (unless the failure
                      results   primarily  from  Fields  itself   breaching  any
                      representation,  warranty,  or covenant  contained in this
                      Agreement); and

                              (iv) the Company may terminate  this  Agreement by
                      giving   written   notice  to  Fields  and  the  Principal
                      Shareholder  at any time prior to the  Closing  (A) in the
                      event Fields has  breached  any  material  representation,
                      warranty,  or covenant  contained in this Agreement in any
                      material  respect,  any of the  Company  or the  Principal
                      Shareholder  has  notified  Fields of the breach,  and the
                      breach has  continued  without  cure for a period of seven
                      (7) business days after the notice of breach or (B) if the
                      Closing  shall not have  occurred on or before  October 1,
                      1997 by reason of the failure of any  condition  precedent
                      under  Section  8(b) hereof  (unless  the failure  results
                      primarily  from  any  of  the  Company  or  the  Principal
                      Shareholder   themselves   breaching  any  representation,
                      warranty, or covenant contained in this Agreement).

 .            If any Party  terminates  this Agreement  pursuant to Section 10(a)
             above,  all  rights  and  obligations  of the  Parties  under  this
             Agreement  and  under  the  Related  Transactions  Documents  shall
             terminate  without  any  Liability  of any Party to any other Party
             (except for any Liability of any Party then in breach).

 .            11.      Miscellaneous

 .            The  representations  and  warranties  of  each  of  the  Principal
             Shareholder  and the  Company  in  Section  3 and  Section  5 above
             concerning the transaction are several obligations. This means that
             each will be solely responsible to the extent provided in Section 9
             above for any Adverse Consequences Fields may suffer as a result of
             any breach thereof.

 .            None of the  Parties  shall  issue  any press  release  or make any
             public  announcement   relating  to  the  subject  matter  of  this
             Agreement prior to the Closing  without the prior written  approval
             of  Fields  and the  Company  provided,  however,  that  any of the
             Parties may make any public disclosure it believes in good faith is
             required by applicable law (in which case the disclosing Party will
             use its best  efforts to advise the other  Parties  prior to making
             the disclosure).

 .            This  Agreement  shall not confer any rights or  remedies  upon any
             Person other than the Parties and their  respective  successors and
             permitted assigns.

 .            This  Agreement   (including  the  documents  referred  to  herein)
             together with the Related  Transaction  Documents  constitutes  the
             entire  agreement  among  the  Parties  and  supersedes  any  prior
             understandings,  agreements,  or  representations  by or among  the
             Parties,  written or oral, to the extent they related in any way to
             the subject matter hereof.

                    . This  Agreement  shall be  binding  upon and  inure to the
               benefit  of  the  Parties  named  herein  and  their   respective
               successors and permitted assigns.  None of the Parties may assign
               either this Agreement or any of his or its rights,  interests, or
               obligations  hereunder  without  the prior  written  approval  of
               Fields and the Company;  provided,  however,  that Fields may (i)
               assign any or all of its rights and interests hereunder to one or
               more of its  Affiliates  and  (ii)  designate  one or more of its
               Affiliates to perform its obligations hereunder (in any or all of
               which cases Fields  nonetheless shall remain  responsible for the
               performance of all of its obligations hereunder).

 .            This Agreement may be executed in one or more counterparts, each of
             which shall be deemed an original  but all of which  together  will
             constitute one and the same instrument.

 .            The section  headings  contained in this Agreement are inserted for
             convenience  only and shall not  affect in any way the  meaning  or
             interpretation of this Agreement.

 .            All notices,  requests,  demands,  claims, and other communications
             hereunder will be in writing. Any notice,  request,  demand, claim,
             or other communication hereunder shall be deemed duly given if (and
             then two business days after) it is sent by registered or certified
             mail, return receipt requested,  postage prepaid,  and addressed to
             the intended recipient as set forth below:

         If to the Company:   Pretzel Time, Inc.
                      ATTN: Martin E. Lisiewski, President
                        4800 Linglestown Road, Suite 202
                              Harrisburg, PA 17112

         With a copy to:               Timothy T. Mitchell
                                       4422 Ridgeside Drive
                                       Dallas, Texas  75244

         If to the Principal
         Shareholder:         Martin Lisiewski
                                       6605 Dorset Way
                                       Harrisburg, PA  17111

         With a copy to:               Mette, Evans & Woodside
                                       ATTN: Elyse E. Rogers
                                       3401 North Front Street
                                       Harrisburg, PA  17110

         If to Fields:                 Mrs. Fields' Holding Company, Inc.
                        ATTN: Larry A. Hodges, President
                                       462 West Bearcat Drive
                                       Salt Lake City, UT 84115

         With a copy to:               Jones, Waldo, Holbrook
                                       & McDonough
                                       ATTN:  Glen D. Watkins
                                       1500 First Interstate Plaza
                                       170 So. Main Street
                                       Salt Lake City, UT  84145

Any Party may send any notice,  request,  demand,  claim, or other communication
hereunder  to the  intended  recipient  at the address set forth above using any
other means (including personal delivery,  expedited courier, messenger service,
telecopy,  telex,  ordinary  mail,  or  electronic  mail),  but no such  notice,
request, demand, claim, or other communication shall be deemed to have been duly
given  unless and until it actually is received by the intended  recipient.  Any
Party may change the address to which notices,  requests,  demands,  claims, and
other  communications  hereunder are to be delivered by giving the other Parties
notice in the manner herein set forth.

 .        This  Agreement  shall be governed by and construed in accordance  with
         the  domestic  laws of the State of Utah without  giving  effect to any
         choice or conflict of law  provision  or rule  (whether of the State of
         Utah or any other jurisdiction) that would cause the application of the
         laws of any jurisdiction other than the State of Utah.

 .        No amendment of any provision of this  Agreement  shall be valid unless
         the same shall be in writing and signed by Fields and the  Company.  No
         waiver by any  Party of any  default,  misrepresentation,  or breach of
         warranty or covenant  hereunder,  whether  intentional or not, shall be
         deemed to extend to any prior or subsequent default, misrepresentation,
         or breach of warranty or  covenant  hereunder  or affect in any way any
         rights arising by virtue of any prior or subsequent such occurrence.

 .        Any  term  or   provision  of  this   Agreement   that  is  invalid  or
         unenforceable in any situation in any jurisdiction shall not affect the
         validity or enforceability of the remaining terms and provisions hereof
         or the validity or enforceability of the offending term or provision in
         any other situation or in any other jurisdiction.

 .        Each of the Parties, the Company, and its Subsidiaries will bear his or
         its own costs and expenses (including legal fees and expenses) incurred
         in connection  with this  Agreement and the  transactions  contemplated
         hereby.  The Principal  Shareholder agrees that none of the Company and
         its   Subsidiaries  has  borne  or  will  bear  any  of  the  Principal
         Shareholder's  costs and expenses  (including any of his legal fees and
         expenses) in connection with this Agreement or any of the  transactions
         contemplated hereby.

 .        The Parties have  participated  jointly in the negotiation and drafting
         of this  Agreement.  In the event an ambiguity or question of intent or
         interpretation  arises, this Agreement shall be construed as if drafted
         jointly by the  Parties  and no  presumption  or burden of proof  shall
         arise favoring or disfavoring  any Party by virtue of the authorship of
         any of the provisions of this Agreement.  Any reference to any federal,
         state,  local,  or foreign statute or law shall be deemed also to refer
         to all rules and regulations promulgated thereunder, unless the context
         requires  otherwise.  The word "including" shall mean including without
         limitation. The Parties intend that each representation,  warranty, and
         covenant contained herein shall have independent  significance.  If any
         Party has breached any representation,  warranty, or covenant contained
         herein  in  any   respect,   the  fact  that   there   exists   another
         representation,  warranty,  or covenant  relating  to the same  subject
         matter  (regardless of the relative  levels of  specificity)  which the
         Party has not breached shall not detract from or mitigate the fact that
         the  Party is in  breach  of the  first  representation,  warranty,  or
         covenant.

 .        The Exhibits,  Annexes,  and Schedules identified in this Agreement are
         incorporated herein by reference and made a part hereof.

 .        Each of the  Parties  acknowledges  and agrees  that the other  Parties
         would be damaged irreparably in the event any of the provisions of this
         Agreement are not performed in accordance  with their specific terms or
         otherwise are breached.  Accordingly,  each of the Parties  agrees that
         the other Parties shall be entitled to an injunction or  injunctions to
         prevent  breaches of the  provisions  of this  Agreement and to enforce
         specifically  this Agreement and the terms and provisions hereof in any
         action  instituted  in any  court of the  United  States  or any  state
         thereof having jurisdiction over the Parties and the matter (subject to
         the provisions set forth in Section 11(p)(d) below), in addition to any
         other remedy to which they may be entitled, at law or in equity.

 .        Each of the Parties submits to the jurisdiction of any state or federal
         court  sitting in Salt Lake  City,  Utah,  in any action or  proceeding
         arising out of or relating to this Agreement and agrees that all claims
         in respect of the action or proceeding  may be heard and  determined in
         any such  court.  Each  Party  also  agrees  not to bring any action or
         proceeding  arising out of or relating to this  Agreement  in any other
         court. Each of the Parties waives any defense of inconvenient  forum to
         the  maintenance  of any action or proceeding so brought and waives any
         bond,  surety,  or other  security  that might be required of any other
         Party with respect thereto.  Each Party agrees that a final judgment in
         any action or  proceeding  so brought  shall be  conclusive  and may be
         enforced by suit on the judgment or in any other manner provided by law
         or at equity.

 .        All  disputes  hereunder  shall be resolved by binding  arbitration  in
         accordance  with the  terms of this  arbitration  clause.  Arbitrations
         conducted   pursuant  to  this   Agreement,   including   selection  of
         arbitrators,   shall  be  administered  by  the  American   Arbitration
         Association   (the   "Administrator")   pursuant   to  the   Commercial
         Arbitration  rules  of  the  Administrator.  Judgment  upon  any  award
         rendered hereunder may be entered in any court having jurisdiction. Any
         party who fails to submit to  binding  arbitration  following  a lawful
         demand  by the  opposing  party  shall  bear all  costs  and  expenses,
         including reasonable attorney's fees, incurred by the opposing party in
         compelling arbitration of any dispute hereunder.




                  [Remainder of page intentionally left blank]




         IN WITNESS WHEREOF,  the Parties hereto have executed this Agreement as
of the date first above written.

FIELDS: Mrs. Fields' Holding Company, Inc.



By:/s/Larry A. Hodges
Larry A. Hodges, President



COMPANY: Pretzel Time, Inc.



By:/s/Martin E. Lisiewski
Martin E. Lisiewski, President



PRINCIPAL
SHAREHOLDER:


/s/Martin E. Lisiewski
Martin E. Lisiewski, individually


<PAGE>


                                    EXHIBIT A

                       RELATED TRANSACTIONS DOCUMENT LIST

RELATED TRANSACTIONS DOCUMENTS



<PAGE>


     1. Stock Purchase Agreement Between Fields and Nonprincipal Shareholders

     2. Stock Purchase  Agreement  Between Fields and the Principal  Shareholder
(Exhibit A to the  Shareholders'  Agreement  Among  Fields,  the Company and the
Principal Shareholder)

     3. Employment Agreement Between the Company and Principal Shareholder

     4. Management  Agreement  Between Mrs. Fields' Original  Cookies,  Inc. and
Company

     5. Promissory Note from Principal Shareholder to Fields

     6.  Shareholders'   Agreement  Among  Fields,  the  Company  and  Principal
Shareholder

     7.  Franchise  Agreement  and Area  Developer  Agreement  (and  installment
payment and security  agreements),  Between  Pretzel Time,  Inc. and New England
Concepts, Inc.

     8. Letter  Agreement  from MFDC re franchise  relationship  with  Principal
Shareholders

     9. Exchange Agreement

     10. Amended and Restated Bylaws and Consent

     11. Settlement Agreement and Release Between Pretzel Time, Inc. and John
        Schaible et al, and Stock Certificates  (endorsed in blank, or delivered
        with an executed Stock Power, evidencing 5 shares of PTI stock issued to
        John Schaible).


<PAGE>


                                     ANNEX I

       Exceptions to Company's and Principal Shareholder's Representations
                      and Warranties Concerning Transaction



<PAGE>


                                    ANNEX II

              Exceptions to Fields' Representations and Warranties
                             Concerning Transaction



<PAGE>


                                  SCHEDULE 2(a)

              List of Company Obligations to be Retired at Closing


<PAGE>


                                  SCHEDULE 5(a)

               Officers and Directors of Company and Subsidiaries



<PAGE>


                                  SCHEDULE 5(b)

                            Capitalization of Company



<PAGE>


                                  SCHEDULE 5(g)


                     Subsidiaries and Subsidiary Information




<PAGE>


                               SCHEDULE 5(l)(iii)


                      Federal, State and Local Tax Returns



<PAGE>


                                SCHEDULE 5(l)(vi)

         Basis of Company and Subsidiary in Assets; Stockholder's Basis;
                 Net Operating Loss, etc.; Deferred Gain or Loss



<PAGE>


                                SCHEDULE 5(m)(i)


                       Real Property Owned by the Company



<PAGE>


                                SCHEDULE 5(m)(ii)

                Real Property Leased or Subleased by the Company,
       and/or Leased or Subleased to Third Parties, including Franchisees
                               and Area Developers



<PAGE>


                               SCHEDULE 5(n)(iii)

            Intellectual Property of the Company and Licenses Thereof



<PAGE>


                                SCHEDULE 5(n)(iv)

                Intellectual Property used by Company pursuant to
                  License, Sublicense, Agreement or Permission



<PAGE>


                                  SCHEDULE 5(p)

                          List of Company-Owned Stores


<PAGE>


                                  SCHEDULE 5(q)

            Contracts and Agreements to which the Company is a Party



<PAGE>


                                  SCHEDULE 5(u)

                          Insurance Policies of Company



<PAGE>


                                  SCHEDULE 5(v)

          Outstanding Judgments, Liens, Judicial Orders and Litigation



<PAGE>


                                  SCHEDULE 5(w)

                                Product Warranty



<PAGE>


                                  SCHEDULE 5(z)

                             Employee Benefit Plans


                                LICENSE AGREEMENT



                                     between



                       MRS. FIELDS DEVELOPMENT CORPORATION
                             a Delaware corporation



                                       and



                              MARRIOTT CORPORATION
                             a Delaware corporation



DATED March 1, 1992


<PAGE>



                                           TABLE OF CONTENTS
 1.          DEFINITIONS .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .   1
 2.          GRANT OF LICENSE; EXCLUSIVITY .  .  .  .  .  .  .  . .  .  .    4
 3.          TRANSFER OF LICENSED TRADE SECRETS AND ASSISTANCE  . .          6
 4.          CONFIDENTIALITY  .  .  .  .  .  .  .  .  .  .  .  .  . .        7
 5.          PUBLICITY  .  .  .  .  .  .  .  .  .  .  .  .  .  .  ...........7
 6.          DEVELOPMENT OBLIGATIONS  .  .  .  .  .  .  .  .  .  .  . .  .   8
 7.          NO COMPETITIVE BUSINESS  .  .  .  .  .  .  .  .  .  .  .   .  .10
 8.          SYSTEM STANDARDS  .  .  .  .  .  .  .  .  .  .  .  .  .  ..    11
 9.          UNDERTAKINGS BY LICENSEE  .  .  .  .  .  .  .  .  .  .  .   .  12
10.          UNDERTAKINGS OF LICENSOR.......................................18
11.          PRODUCT PURCHASES, PAYMENTS AND ROYALTIES......................21
12.          ACCOUNTING, REPORTS AND FINANCIAL STATEMENTS...................22
13.          TERM AND TERMINATION...........................................22
14.          INDEMNIFICATION................................................25
15  .        BINDING EFFECT, ASSIGNMENT.....................................25
16.          ADVERTISING AND PROMOTIONAL DOCUMENTATION AND EXPENSES.........26
17.          NOTICES........................................................27
18.          GENERAL PROVISIONS.............................................28

EXHIBIT A LICENSED PRODUCTS  .  .  .  .  .  .  .  .  .  .  .  .  .  .  ..   33

EXHIBIT B LIST OF LICENSED TRADENAMES, TRADEMARKS AND SERVICE
         MARKS.  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . .   .   .      34

<PAGE>



                                        i



                                LICENSE AGREEMENT

        THIS LICENSE  AGREEMENT (the "Agreement") is made this 1st day of March,
1992,  by and  between  MRS.  FIELDS  DEVELOPMENT  CORPORATION  ("Licensor"),  a
Delaware   corporation  and  MARRIOTT  CORPORATION   ("Licensee"),   a  Delaware
corporation.

                                   WITNESSETH:

         WHEREAS,  Licensor  has  invented  and  acquired  and will  continue to
develop and acquire certain proprietary  knowledge,  trade secrets,  techniques,
recipes,  formulations of ingredients and processes  related to the composition,
production,  marketing  and sale of bakery  products,  cookies  and  other  food
products commonly sold at Mrs. Fields bakery and cookie stores;


         WHEREAS,  Mrs.  Fields Inc.  ("MFI"),  the parent  company of Licensor,
previously  licensed to Licensee certain proprietary  knowledge,  trade secrets,
techniques,  and trademarks  necessary for the production and sale of cookie and
bakery products under the name "Mrs.  Fields" at locations operated by Licensee,
pursuant to an Amended and Restated  License  Agreement  dated December 31, 1989
("Original License");


               WHEREAS,  Licensee  manages and operates  restaurants and related
               facilities on tollroads and in airports;

         WHEREAS,  Licensor  desires  to  license to  Licensee  the  right,  and
Licensee  desires  to obtain a license  from  Licensor,  to  utilize  Licensor's
techniques  and processes to produce and sell the Licensed  Products (as defined
below) at certain  locations as specified herein under certain of the tradenames
and trademarks used by Licensor and upon the terms and conditions  hereafter set
forth;

WHEREAS,  Licensor  has  also  agreed  to make  available  to  Licensee  certain
assistance, in accordance with the terms and provisions hereof;


         WHEREAS, upon execution hereof, Licensee and MFI have agreed to rescind
the Original  License with respect to the  operation of Mrs.  Fields  Stores (as
defined below) at airports and/or on tollroads,  and Licensee,  MFI and Licensor
have agreed that this License shall supersede the Original  License with respect
to such locations;

        NOW THEREFORE,  in  consideration  of the premises and the covenants and
agreements  contained herein and other valuable  consideration,  the receipt and
sufficiency  of  which is  hereby  acknowledged,  the  parties  hereto  agree as
follows:

1.       DEFINITIONS

         (a) "Bakery  Store" means any retail outlet (or unit  operating  within
such retail  outlet)  which sells fresh baked  breads,  croissants,  pastries or
other  bakery  products,  and/or  one or more of the Cookie  Products  under the
Licensed  Names and Marks at which more than  fifty-one  percent  (51 %) of such
outlet's or unit's gross sales of products per annum  (determined  in accordance
with United States generally accepted accounting  principles) results from sales
of products other than Cookie Products.
<PAGE>

         (b) "Cookie  Products" means those products listed as such on Exhibit A
hereto.

         (c) "Cookie Store" means any retail outlet (or unit operating  within a
retail outlet) of Licensor,  or any licensee of Licensor,  which is not a Bakery
Store.

         (d)  "Competitive  Business"  means any business  operating or granting
franchises  or  licenses  to others to operate  outlets  which sell fresh  baked
breads,  croissants,  pastries,  cookies,  brownies,  muffins  or  other  bakery
products.  Notwithstanding the foregoing,  the term "Competitive Business" shall
not be deemed to  preclude  Licensee,  or its  officers,  directors,  employees,
shareholders  or  partners,  or members of their  immediate  families,  from (i)
owning securities in a company if such securities are listed on a stock exchange
or traded on the over-the-counter  market and represent two percent (2%) or less
of that class of securities,  (ii) operating  outlets or selling  products under
the name  "Cinnabon" or "Dunkin'  Donuts",  (iii)  selling fresh baked  products
under various  tradenames and trademarks,  provided Licensee is not a franchisee
or  licensee of such  trademarks  or  tradenames,  or (iv)  selling  fresh baked
products,  other than cookies,  brownies and muffins  under other  tradenames or
trademarks at tollroad locations.

         (e)  "Control",  "Controlled"  and  "Controlling"  means  the  power to
exercise a controlling influence over the management, policies or personnel of a
person,  company,  partnership,  joint  venture,  corporation  or other group of
organized persons.

         (f)  "Development  Obligation"  shall  have the  meaning  set  forth in
paragraph 6(a,) hereof.

         (g)  "Development  Fee" shall have the meaning  set forth in  paragraph
6(g) hereof.

         (h)  "Development  Period" means the period of time commencing upon the
execution hereof, and continuing through December 31, 1996.

         (i) "Gross  Sales" shall have the meaning set forth in paragraph 11 (d)
hereof.

         (j) "Licensed  Location" or "Licensed  Locations" means the tollroad or
airport locations of the Original Stores and such future limited access tollroad
locations and airport locations developed by Licensee and approved in writing by
Licensor, as provided in this Agreement.

         (k) "Licensed  Names and Marks" means the  tradenames,  trademarks  and
service marks listed and described in Exhibit B.



<PAGE>
  

         (l)  "Licensed  Products"  means the items,  articles or food  products
described  on Exhibit A  attached  hereto or any other  bakery  goods or cookies
which, pursuant to the terms of this Agreement, become "Licensed Products".

     (m) "Licensed Territory" means the United States, Canada and Mexico.

         (n)  "Licensed  Trade  Secrets"  means  all  transferable   techniques,
processes,  methods of production and  commercialization,  training methods, and
know-how  pertaining to and necessary or useful in relation to the  composition,
production and sale of Licensed Products. Licensed Trade Secrets shall be deemed
to include, as and when available, all additional techniques, processes, methods
of production  and  commercialization  and other  know-how  and/or  improvements
thereto, whether acquired or reduced to practice by Licensor before or after the
date hereof which relate to the Licensed  Trade  Secrets and which are necessary
or useful for the  formulation,  composition,  production  and sale of  Licensed
Products.  Licensed Trade Secrets shall not include,  and Licensee shall have no
right,  title,  interest  or license  in, the  recipes or  formulations  for the
Licensed Products.

         (o) "Mrs.  Fields  In-Line  Display Case" means a 21/2 to 6 linear foot
counter  display  case located  within an existing  food  operation  which sells
Licensed Products from such display case under the Licensed Names and Marks, the
plans and specifications of which have been approved by Licensor,  and which has
either (i) a visible oven, or (ii) a dedicated employee  "sampling" the Licensed
Products  in front of such  Case  during  all peak  periods,  as  agreed to with
Licensor on a site-by-site basis. Further,  Licensee agrees that any employee of
Licensee engaged in the sale of Licensed  Products from each Mrs. Fields In-Line
Display Case shall be identified by a badge approved by Licensor  bearing one of
the Licensed Names and Marks.

         (p) "Mrs. Fields Mini Store" means a 40 to 100 square foot Cookie Store
which operates as an independent,  stand-alone retail unit which may be moved or
is modular and which sells Licensed Products under the Licensed Names and Marks,
and the plans and specifications of which have been approved by Licensor.

     (q) "Mrs.  Fields  Store" or "Mrs.  Fields  Stores"  means the Mrs.  Fields
     In-Line  Display Cases,  Mrs. Fields Mini Stores,  Mrs. Fields  Traditional
     Cookie Stores and all other sections or areas of Licensed  Locations  owned
     and operated by Licensee  which are  operated by Licensee as Cookie  Stores
     and sell Licensed Products under the Licensed Names and Marks.

         (r) "Mrs. Fields  Traditional Cookie Store" means a built in 350 to 650
square foot Cookie Store which operates as an  independent,  stand-alone  retail
unit which sells Licensed  Products under the Licensed Names and Marks,  and the
plans and specifications of which have been approved by Licensor.

         (s) "Original License" shall have the meaning set forth in the recitals
hereof.


<PAGE>
 
         (t) "Operating Manual" means Licensee's operating manual for Cookie and
Bakery Stores as modified and revised from time to time.

         (u) "Original  Stores"  means the nine (9) existing Mrs.  Fields Stores
opened and operated by Licensee pursuant to the Original License

         (v)  "Phantom  Payment"  shall have the meaning set forth in  paragraph
6(h) hereof.

         (w)  "Protected  Information"  means the  Licensed  Trade  Secrets  and
Licensor's  recipes,  formulations,   systems,  programs,  procedures,  manuals,
confidential reports and communications,  marketing techniques and arrangements,
purchasing  information,   pricing  policies,   quoting  procedures,   financial
information,  employee,  customer,  supplier and  distributor  data,  all of the
materials  or  information  relating to the business or  activities  of Licensor
which are not  generally  known to  others  engaged  in  similar  businesses  or
activities,  and all  modifications,  improvements  and  enhancements  which are
derived from or relate to Licensee's  access to or knowledge of any of the above
enumerated materials or information (whether or not any of the above are reduced
to writing or whether or not  patentable  or  protectable  by  copyright)  which
Licensee  receives,  receives access to,  conceives or develops or has received,
received  access to,  conceived or developed,  in whole or in part,  directly or
indirectly,  in connection with Licensee's license hereunder.  Information which
is independently developed by Licensee or which was already in the possession of
Licensee prior to the date of the Original License and which was not obtained in
connection with the  transactions  contemplated by the Original  License or this
Agreement,  or information which is or becomes publicly available without breach
of (i) this Agreement,  (ii) any other agreement or instrument to which Licensee
is a party or a  beneficiary,  or (iii) any duty owed to Licensor  by  Licensee,
shall not be considered Protected Information hereunder.


         (x) "Restricted  Person" means Licensee,  any  subsidiary,  parent,  or
affiliate of Licensee, or any officer or director of the same.


         (y) "Store  Units" shall have the meaning set forth in  paragraph  6(b)
hereof.


         (z) "System  Standards" shall have the meaning set forth in paragraph 8
hereof.
        
     (aa) "Term" shall have the meaning set forth in paragraph 13 (a) hereof.

2.       GRANT OF LICENSE; EXCLUSIVITY

         (a) Licensor hereby grants to Licensee and Licensee hereby accepts from
Licensor,  upon the terms and  conditions  hereinafter  specified,  a license to
employ the Licensed  Trade  Secrets and the Licensed  Names and Marks during the
Term to  produce  and sell the  Licensed  Products  from Mrs.  Fields  Stores at
Licensed Locations in the Licensed Territory.


         (b) Subject to paragraph 2(c) below,  the license  granted  pursuant to
this Agreement  shall be exclusive to Licensee for the development and operation
of Cookie  Stores and Bakery  Stores at  airports  and Cookie  Stores on limited
access tollroads in the Licensed  Territory,  and Licensor agrees not to operate
and not to enter into any franchise,  trademark,  license,  or other arrangement
permitting any person or entity to operate a Cookie Store or Bakery Store at any
such  airport  or a Cookie  Store on any such  limited  access  tollroad  in the
Licensed  Territory.  Notwithstanding  the  foregoing,  Licensor  shall  not  be
precluded from, and expressly retains the right to open,  operate and license to
others  the  right to open and  operate,  Bakery  Stores on any  limited  access
highways within the Licensed Territory.  Further, except to the extent set forth
above,  Licensor shall not be precluded from, and hereby  expressly  retains the
right  to,  offer for sale and sell,  and  license  others to offer for sale and
sell,  any  products  or  services  under  the  Licensed  Names and Marks in the
Licensed Territory.
<PAGE>

         (c)  Notwithstanding  anything  to  the  contrary  in  this  Agreement,
Licensor  shall also have the right to bid for and  subsequently  operate Cookie
Stores at  airports  that are  granting  or  bidding a lease for a cookie  store
operation  only, as opposed to a master airport food  concession  agreement,  if
Licensor  has first  offered  such  opportunity  to Licensee  by written  notice
designating the proposed  airport  location which is granting or bidding a lease
for such cookie store operation and Licensee has not notified  Licensor,  within
fifteen  (15) days,  of  Licensee's  intent to enter a bid for such cookie store
operation.  Furthermore,  Licensor  shall  also have the right to  continue  the
operation of any Cookie Stores operated by Licensor as of the date hereof at any
airport location.

         (d) Licensee may propose by written  notice to Licensor  that  Licensee
open a Bakery  Store in any Licensed  Location  hereunder,  and  Licensor  shall
notify  Licensee of Licensor's  approval or disapproval of such proposal  within
thirty (30) days of receiving  such notice.  Licensor may approve or  disapprove
such  proposal in its sole  unfettered  discretion.  If Licensor  approves  such
proposal,  such  Bakery  Store will become a Mrs.  Fields  Store  hereunder  and
Licensee  and  Licensor  hereby  agree to amend  this  Agreement  to  include as
Licensed Products those products commonly sold by Licensor at Bakery Stores.

         (e) Licensee may propose by written  notice to Licensor  that  Licensee
open a Cookie  Store at an  airport or  tollroad  plaza  located  outside of the
Licensed Territory,  which notice shall include a description of the location of
the proposed  Mrs.  Fields  Store,  a projection of Gross Sales on a monthly and
annual  basis from such  location,  and such other  information  as Licensor may
require,   and  Licensor  shall  notify  Licensee  of  Licensor's   approval  or
disapproval  of such proposal  within thirty (30) days of receiving such notice.
Licensor  may  approve  or  disapprove  such  proposal  in its  sole  unfettered
discretion. If Licensor approves such proposal,  Licensor will not authorize any
other  person or  entity  bidding  against  Licensee  for the  right to  operate
multiple food and/or beverage  concessions at such airport or tollroad  location
to include in its proposal a concept which operates under the Licensed Names and
Marks.  Upon  acceptance  of  Licensee's  bid,  the Cookie Store (as approved by
Licensor  and  presented  in  Licensee's  bid) will become a Mrs.  Fields  Store
hereunder, and the location at which such Cookie mariotla.008 5

Store is located shall become a Licensed Location hereunder;  provided, however,
that (i) the country in which such Cookie Store is located shall not become part
of the Licensed Territory, and (ii) Licensee shall have no rights of exclusivity
with respect to such airport or country,  except that Licensor  shall not open a
Cookie Store,  or license or authorize a third party to open a Cookie Store,  at
any  international  airport  wherein  Licensee has a master food and/or beverage
concession  agreement and is operating a Mrs. Fields Store under such agreement.
Licensor and Licensee  hereby  further agree that the first ten (10) Store Units
allocated to any Mrs. Fields Stores opened pursuant to this paragraph 2(e) shall
be counted toward Licensee's  Development Obligation as set forth in paragraph 6
hereof,  and that  after the first ten (10) Store  Units  have been so  counted,
Store Units  attributable to any Mrs. Fields Stores opened  thereafter shall not
count toward Licensee's Development Obligation.
<PAGE>

3.       TRANSFER OF LICENSED TRADE SECRETS AND ASSISTANCE

         (a) Licensor  agrees to transmit the Licensed Trade Secrets to Licensee
by any reasonable means upon request.

         (b) Licensor  will provide a training  program on the operation of Mrs.
Fields  Stores to one manager for each Mrs.  Fields Store for the first ten (10)
Mrs. Fields Stores to be opened and operated by Licensee hereunder. Each manager
attending such training  program shall be required to complete all phases of the
training  program to Licensor's  satisfaction,  and to  participate in all other
activities  required  to open a Mrs.  Fields  Store.  The  training  program  so
furnished shall be similar to the training  program utilized to train Licensor's
own store  managers,  and shall be conducted at  Licensor's  facilities  in Park
City, Utah, or upon Licensee's request, and at Licensee's expense, at one of the
Licensed  Locations.  Licensee shall be responsible for all out of pocket costs,
including all traveling and living expenses,  which Licensor or Licensee,  their
managers or  employees  incur in  connection  with the training  program.  After
Licensor has trained the first ten managers as provided  above,  Licensee hereby
agrees that Licensor may  thereafter  charge a training fee,  which fee shall be
equivalent  to the fees  charged  to other  franchisees  or  licensees  for such
training.

         (c) Licensee may  establish  its own training  program for Mrs.  Fields
Store  managers and Mrs.  Fields Store  employees;  provided  that such training
program is conducted  strictly in accordance  with the policies,  procedures and
methods of Licensor;  and provided further that Licensor shall have the right at
any time to attend and inspect such training  program to ensure that it complies
with the procedures,  methods and  qualifications of Licensor.  Upon notice from
Licensor that Licensee's  training program does not meet the standards  required
by Licensor,  Licensee will immediately take such action as is required to bring
its training program into compliance with the training requirements of Licensor.

<PAGE>


4.       CONFIDENTIALITY

         (a) Licensee  understands that the Protected  Information  disclosed to
Licensee by Licensor  under this Agreement is secret,  proprietary  and of great
value to Licensor,  which value may be impaired if the secrecy of the  Protected
Information is not maintained.

         (b) Licensor has taken and will  continue to take  reasonable  security
measures to preserve and protect the secrecy of the  Protected  Information  and
Licensee agrees to take all measures reasonably  necessary,  including,  without
limitation,  the measures hereinafter specified,  to protect the secrecy of such
information  in order to prevent it from falling into the public  domain or into
the possession of persons not bound to maintain the secrecy of such information.

         (c) Licensee agrees not to disclose the Protected  Information obtained
pursuant to this  Agreement,  either  directly or  indirectly,  to any person or
entity, including any subsidiary or affiliate of Licensee (other than Licensee's
key officers and employees to whom disclosure is necessary for employment of the
Licensed  Trade  Secrets),  during  the  term of this  Agreement  or at any time
following the expiration or termination of this Agreement.

         (d)  Licensee  shall  exercise  all  other  necessary   precautions  to
safeguard the secrecy of the Protected Information disclosed pursuant hereto and
to prevent the unauthorized  disclosure  thereof to anyone other than Licensee's
key  officers  and  employees  to whom it is  necessary to disclose the same for
production and sale of the Licensed Products.

         (e) If  Licensor  sustains  its  burden  of  proof  that  Licensee  has
disclosed, divulged, revealed, reported, published, transferred or used, for any
purpose whatsoever,  except as authorized herein, any Protected Information, and
Licensee shall assert as a defense that such  information  (i) was already known
to  Licensee  prior  to  the  execution  of  the  Original  License,   (ii)  was
independently developed by Licensee,  (iii) was disclosed to or by third parties
without violation of this Agreement or similar  agreements,  (iv) was already in
the public domain prior to the execution of the Original License, or (v) entered
the public domain without  violation of this Agreement or the Original  License,
Licensee shall bear the burden of proof in establishing such defense.

         5.       PUBLICITY

Licensee  and  Licensor  agree not to issue any press  release  or other  public
announcement of this Agreement or the transactions  contemplated  herein without
the  prior  written  approval  by each  party  hereto  of the  issuance  of such
announcement and the text thereof.  In the event any such press release or other
public  announcement  shall be required by law,  Licensee and Licensor  agree to
issue such release or announcement  only after consulting in good faith with one
another with respect to the form and substance of such release or announcement.
<PAGE>



6.       DEVELOPMENT OBLIGATIONS

         (a) During the five (5) year period  which  commences  January 1, 1992,
Licensee agrees to equip, open and operate, at Licensed Locations,  a minimum of
one hundred sixty five and  six-tenths  (165.60)  "Store Units" (as described in
(b) below), in accordance with the following schedule:
<TABLE>
<CAPTION>
<S>                                <C>  

Calendar                             Number of
Year                               Store Units
  1992                                 79.2
  1993                                 28.8
  1994                                 28.8
  1995                                 14.4
  1996                                 14.4
</TABLE>

Licensor and Licensee  hereby agree that the Original  Stores shall count toward
fulfillment of the 1992 Development  Obligation in an amount equal to 21.6 Store
Units.

(b) For purposes of this  Agreement,  the following  types of Cookie Stores will
count as the number of Store Units indicated:

Store Configuration                                  Store Units
Mrs. Fields Traditional Cookie Store                   2.40
Mrs. Fields Mini Store                                 1.80
Mrs. Fields In-line Display Case                       1.00

Licensee may develop new concepts for retail  outlets,  which  concepts shall be
approved in writing by Licensor prior to any use or test of such  concepts,  and
will be  assigned a number of Store Units based on the  estimated  annual  Gross
Sales of such concept,  with one Store Unit being  assigned for each $125,000 of
annual Gross Sales from such concept.  Licensee shall base such estimated annual
Gross Sales on actual  sales from the  operations  of such concept over a 90 day
test period at the location where such concept will be  implemented.  If, at the
end of the first year of operations following the 90 day test period, the annual
Gross Sales from the test site(s) of such concepts are greater than or less than
the estimated  Gross Sales by more than 10%, the number of Store Units allocated
to such retail concept shall be reallocated  based on the actual Gross Sales for
such period.

         (c) From and after December 31, 1996, Licensee shall open and operate a
Mrs.  Fields  Store at not less than  ninety  percent  (90%) of all  airport and
tollroad  contracts within the Licensed  Territory  wherein Licensee  thereafter
opens or acquires a multiple  unit food  and/or  beverage  operation  unless (i)
Licensee is prevented  from opening such Mrs.  Fields Store because the landlord
of such facility  precludes the offer and sale of any "branded" products thereat
and/or (ii) the remaining term of any lease or

mariolla.008  8 operating  agreement  with respect to such  multiple food and/or
beverage operation is less than two (2) years.

         (d) For purposes of this  paragraph 6,  Licensee  shall not have opened
any Mrs.  Fields Store, if such Mrs. Fields Store is not open for business for a
continuous  period of one year or more, not including  periods of time such Mrs.
Fields Store is closed due to (1) strikes, lockouts or other labor difficulties,
acts of God, the  requirements  of any law,  rule or  regulation,  fire or other
casualty,  condemnation,  war, riot,  insurrection  or, any other reason (except
financial) beyond Licensee's reasonable control, or (2) the temporary closure of
such Mrs. Fields Store due to relocation, restoration,  construction, expansion,
alterations,  modification,  or remodeling.  With respect to Mrs.  Fields Stores
opened in addition to the Mrs.  Fields Stores  required to be opened pursuant to
the Development  Obligation,  Licensee agrees to open and operate any such other
Mrs.  Fields  Stores so approved  pursuant to this  Agreement for a period of at
least one year from the opening date of such Mrs. Fields Store.  Notwithstanding
anything to the contrary herein,  Licensee may close a Mrs. Fields Store, at any
time, in its discretion,  provided that such Mrs. Fields Store when closed, will
not count  toward the  aggregate  number of Mrs.  Fields  Stores  required to be
opened  under  Licensee's  Development  Obligation,  unless  such Store has been
opened and operating for at least one (1) year, as described above.
<PAGE>

         (e) Licensee further agrees that, during the term of this Agreement, it
will at all times  faithfully,  honestly and diligently  perform its Development
Obligation  hereunder,  and  continuously  exert its best efforts to promote and
enhance the development of Licensed Products within the Licensed Territory.

         (f) The obligation of Licensee to open Mrs.  Fields Stores as set forth
in this paragraph shall be referred to herein as the "Development Obligation".

         (g) If  Licensee  fails to meet its  Development  Obligation  for 1992,
Licensee  shall pay to  Licensor  a fee  ("Development  Fee") of $2,500 for each
Store Unit not opened  pursuant to its Development  Obligation.  Payment of such
fee shall be made to Licensor no later than January 31,  1993,  and such payment
shall be deemed to cure Licensee's  failure to meet its  Development  Obligation
for 1992,  however,  it shall not relieve  Licensee of its obligation  under the
Development  Obligation  to have open and  operating by the end of calendar year
1993, one hundred eight (108) Store Units.
         (h) If  Licensee  is in default  of its  Development  Obligation  under
paragraph  6(c)  at  the  end of  calendar  year  1993,  or at  any  other  time
thereafter,  it may  elect to pay a monthly  fee  ("Phantom  Payment")  for each
unopened Store Unit equal to $786.50,  on or before the first day of each month,
commencing on the first day of the month  following the date on which such Store
Unit was  required  to be opened  pursuant  to the  Development  Obligation  and
continuing each month thereafter during the remainder of the Development Period,
until  Licensee  complies with the  Development  Obligation.  Upon such payment,
Licensee will not be deemed to be in default of its  Development  Obligation for
the period such payment is made.  The monthly fee for each  unopened  Store Unit
shall be  increased  by 5 % per annum.  Each Store Unit  opened  shall  first be
applied  mariotla.008  9 toward curing any  deficiencies  in the number of Store
Units  required to be opened  pursuant to the  Development  Obligation,  thereby
reducing  the  number  of Mrs.  Fields  Stores  for which  the  Phantom  Payment
described in this  paragraph  may be paid.  Notwithstanding  the  foregoing,  if
Licensee is not in compliance with its Development  Obligation (i) at the end of
each  year or at the end of the  Development  Period,  or (ii) has made  Phantom
Payments during any two consecutive  years of the Development  Period,  Licensor
shall be entitled to terminate  Licensee's rights of exclusivity  hereunder,  as
provided in paragraph 13(d) hereof.

                  (i) If Licensee has opened the aggregate number of Store Units
required to be opened pursuant to paragraph 6(a) of its Development  Obligation,
but has  thereafter  not opened the Mrs.  Fields  Stores  required  to be opened
pursuant to  paragraph  6(c) of its  Development  Obligation,  Licensee,  at its
option,  may pay Phantom Payments for each unopened Store Unit, on or before the
first day of each month,  commencing on the first day of the month following the
date on which  such  Store  Unit  was  required  to be  opened  pursuant  to the
Licensee's  Development  Obligation  under paragraph 6(c) above,  and continuing
each month  thereafter until the earlier of the opening of the Mrs. Fields Store
at such location or one year, and Licensee will not be deemed to be in breach of
its  Development  Obligation  hereunder,  so  long as such  payments  are  made;
provided,  however,  that Licensee shall not be allowed to make Phantom Payments
hereunder with respect to any Mrs.  Fields Stores for a period of time in excess
of one (1) year from the date such Mrs. Fields Stores were required to be opened
pursuant to paragraph 6(c) hereof, and thereafter  Licensee shall no longer have
the option to pay Phantom Payments with respect to such Mrs. Fields Stores,  and
Licensor  shall be  entitled  to  terminate  Licensee's  rights  of  exclusivity
hereunder,  as  provided  in  paragraph  13(d)  hereof.  For  purposes  of  this
paragraph,  a Mrs. Fields Store required to be opened pursuant to paragraph 6(c)
hereof, shall be considered to consist of 1.8 Store Units.
<PAGE>

         7.     NO COMPETITIVE BUSINESS

         In consideration for the License granted hereunder,  and the disclosure
of the  Protected  Information,  Licensee  agrees that,  during the term of this
Agreement  and for two (2) years  thereafter,  in and with  respect to  tollroad
locations and airport locations in the Licensed Territory, neither Licensee, nor
any Restricted Person, shall:

                    (i)  have any direct or indirect Controlling interest as a
                           disclosed  or  beneficial   owner  in  a  Competitive
                           Business,  except other Mrs.  Fields Stores  operated
                           under license agreements with Licensor;

                    (ii) perform  services  as  a  director,  officer,  manager,
                         employee,   consultant,    representative,   agent   or
                         otherwise for a Competitive Business, except other Mrs.
                         Fields Stores  operated under license  agreements  with
                         Licensor;

                    (iii)become  a  licensee  or  franchisee  of  a  Competitive
                         Business; or


                  (iv)     operate,  or allow others to operate,  a  Competitive
                           Business at a tollroad or airport  facility  owned or
                           operated by, or under a master  concession  agreement
                           or other agreement with, Licensee.

         8.     SYSTEM STANDARDS

Licensee acknowledges and agrees that the operation of the Mrs. Fields Stores in
accordance with the specifications,  standards,  operating  procedures and rules
Licensor  prescribes  from time to time for the operation of Mrs.  Fields Stores
(the  "System  Standards")  is the essence of this  Agreement  and  essential to
preserve the goodwill of the Licensed Names and Marks. Therefore,  Licensee will
maintain and operate each Mrs.  Fields Store in  accordance  with each and every
System  Standard,  as periodically  modified and supplemented by Licensor in its
discretion during the term of this Agreement.  System Standards may regulate any
one or more of the following with respect to a Mrs. Fields Store:

                  (i)      within the confines of the Mrs. Fields Store within a
                           Licensed  Location,   the  design,   layout,   decor,
                           appearance   and   lighting;   periodic   and   daily
                           maintenance, cleaning and sanitation;  replacement of
                           obsolete or worn-out fixtures, furnishings, equipment
                           and  signs;  use  of  interior  and  exterior  signs,
                           emblems,  lettering  and logos  and the  illumination
                           thereof;
<PAGE>

                    (ii) types, models,  brands,  maintenance and replacement of
                         required equipment, fixtures, furnishings and signs;

                    (iii) approved, disapproved and required Licensed Products;

                    (iv) designated and approved suppliers  (including  Licensor
                         and/or  its   affiliates)   of   equipment,   fixtures,
                         furnishings,   signs,   products,   raw  materials  and
                         supplies;

                    (v)  use and  operation  of a point of sale  register  which
                         accurately accounts for gross sales;

                    (vi) marketing,  advertising and promotional  activities and
                         materials authorized for use,

                    (vii) use of the Licensed Names and Marks;

                    (viii)  qualifications,   training,  dress,  appearance  and
                         staffing of employees;

                    (ix) participation in reasonable market research and testing
                         of  new  products  and  service  development   programs
                         prescribed by Licensor;


                  (x)      management   by   managers   who  have   successfully
                           completed Licensor's training program;  communication
                           to  Licensor  of the  identities  of  such  managers;
                           replacement  of managers whom Licensor  determines to
                           be  unqualified  to manage a Mrs.  Fields Store;  and
                           other matters  relating to the management of the Mrs.
                           Fields Stores and their management personnel;

                  (xi)     with  respect  to  each  Mrs.   Fields   Store,   the
                           bookkeeping, reporting formats and content of reports
                           to Licensor of sales, revenues, and related financial
                           information;

                  (xii)    compliance with applicable laws;  obtaining  required
                           licenses and permits; and notification of Licensor in
                           the event any action, suit or proceeding is commenced
                           against  Licensee in relation  to or  concerning  any
                           Mrs. Fields Store or the operation thereof;

                  (xiii)   payment of vendors;  terms and conditions of sale and
                           delivery of any payment for products,  raw materials,
                           supplies   and  services   sold  by   Licensor,   its
                           affiliates or unaffiliated suppliers.
<PAGE>

         Licensee agrees that the System Standards may be periodically  modified
by  Licensor  and that  such  modifications  may  obligate  Licensee  to  invest
additional  capital in each Mrs.  Fields Store  and/or  incur  higher  operating
costs,  provided  that  such  modifications  are  made on a  system-wide  basis.
Licensor will not obligate Licensee to invest additional  capital at a time when
such investment cannot in Licensor's reasonable judgment be amortized during the
remaining term of this Agreement.  Licensee hereby agrees that System  Standards
prescribed from time to time in the Operating Manual, or otherwise  communicated
to Licensee in writing,  shall  constitute  provisions  of this  Agreement as if
fully set forth  herein.  All  references  to this  Agreement  shall include all
System Standards as periodically modified.

9.        UNDERTAKINGS BY LICENSEE

Licensee represents, acknowledges, agrees, covenants and warrants as follows:
      
     (a) Unless  Licensor  consents in writing,  Licensee shall use the Licensed
     Trade Secrets and the Names and Marks:

                    (i)  only  for  the   purposes  of  and   pursuant  to  this
                         Agreement,

                    (ii) only in a  manner  consistent  with  the  scope  of the
                         relevant  registration  of the Licensed Names and Marks
                         or applications therefor in the Licensed Territory,

                    (iii)only  in  the  manner   permitted  and   prescribed  by
                         Licensor as set forth herein, mariotla.008 12
               
                    (iv) only with respect to Licensed Products, and
                
                    (v)  only to sell Licensed Products at Mrs. Fields Stores.

         (b) Licensee has no claim, option, or other right whatsoever, direct or
implied, to any like license for any geographic area or location, other than the
Mrs. Fields Stores within the Licensed Territory.

         (c) Licensee  recognizes the value of the good will associated with the
Licensed  Products,  Names and Marks and  acknowledges  that the Licensed  Trade
Secrets,  Products,  Names  and  Marks  and all  rights  therein  and good  will
pertaining thereto belong exclusively to Licensor.

         (d) Licensee will not, during the term of this Agreement or thereafter,
attack the title or any rights of Licensor in and to the Licensed Trade Secrets,
Products,  Names and Marks or attack the validity of this  Agreement,  any other
license  agreement  to which  Licensor  is a party  and/or  the  Licensed  Trade
Secrets, Products, Names and Marks.

         (e) Licensee will assist Licensor,  at Licensor's cost and expense,  to
the extent  necessary in the  procurement of any protection or to protect any of
Licensor's  rights to the  Licensed  Names and  Marks,  and  Licensor,  if it so
desires, may commence or prosecute any claims or suits in its own name or in the
name of Licensee or join  Licensee as a party  thereto.  Licensee  shall  notify
Licensor in writing of any infringements or imitations by others of the Licensed
Names and Marks which may come to Licensee's attention,  and Licensor shall have
the sole right to determine  whether or not any action shall be taken on account
of any such infringements or imitations at Licensor's cost and expense. Licensee
shall  not  institute  any  suit or take  any  action  on  account  of any  such
infringements  or  imitations  without first  obtaining  the written  consent of
Licensor so to do.
<PAGE>

         (f)  Licensee  will do nothing to destroy,  impair or in any way impede
the effect and validity of the Licensed Names and Marks.

         (g) Licensee  will so conduct and operate each Mrs.  Fields Store so as
to preserve the business integrity and good reputation of Licensor; and Licensee
will refrain from all activity involving any significant risk of bringing any of
the  Licensed  Names and Marks into  disrepute or in any way damaging any of the
Licensed Names and Marks.

         (h) For the  protection  of the  consumer  public  and for the  further
protection of the good will and trade reputation of Licensor, Licensee will only
sell at Mrs. Fields Stores, Licensed Products, non-alcoholic beverages and other
condiments  consistent with the good quality,  reputation and business integrity
of Licensor and in accordance  with the System  Standards  and Operating  Manual
(unless Licensor consents in writing to the sale of other goods or products) and
that all Licensed Products manufactured,  advertised, and sold by Licensee under
the  Licensed  Names and Marks  shall be subject to and in  compliance  with the
quality control standards, procedures, specifications, formulations mariotla.008
13 and  recipes  of  Licensor  as set forth in the  Operating  Manual and System
Standards,  as such may be  varied  by  Licensor  in order  to  accommodate  the
functioning of the Mrs. Fields Stores at Licensed Locations.

         (i) The  Licensed  Products  and other  products  produced  and sold by
Licensee  at each Mrs.  Fields  Store  shall be of high  quality  and  standard,
comparable with that of Licensor's own stores, and of such style, appearance and
quality as to be adequate for the  protection  and  enhancement  of the Licensed
Names and Marks and the good will pertaining thereto;  will be prepared and sold
in accordance with all applicable laws; and shall not reflect adversely upon the
good name of Licensor or the Licensed Names and Marks.

         (j) Licensor may request  representative  samples of Licensed  Products
from Licensee and if, at any time,  Licensor  deems the quality of such products
to be below the  standards of quality  historically  and  currently  observed by
Licensor,  Licensor  may so notify  Licensee,  in  writing,  and  Licensee  will
promptly  bring such  sub-standard  products up to the quality  standards set by
Licensor.  Licensor's  right to oversee  the  quality of the  Licensed  Products
herein shall not in any way replace,  supersede,  or substitute  for the quality
control  required to be  exercised  by Licensee  hereunder.  The exercise of any
action  of  quality  control  by  Licensor  shall be for its sole and  exclusive
benefit.  Licensor  shall not be  responsible to Licensee or any other person or
entity for any  liability  arising  out of the  exercise  or failure to exercise
quality control with respect to the operation of the Mrs.
Fields Stores.

         (k) All  employees of Licensee,  while engaged in the operation of each
Mrs. Fields Store,  shall at all times during said employment present a neat and
clean appearance and render competent and courteous service to all patrons.
<PAGE>

         (l) Licensor shall have the right to inspect each Mrs.  Fields Store at
any reasonable time with the right to determine whether Licensee's operations in
connection  with the use of the Licensed Names and Marks are consistent with the
standards set forth in this Agreement. All inspections shall be made in a manner
so as to  minimize  any  disruption  to the Mrs.  Fields  Store  subject to such
inspection.  If  Licensor  determines  such  operations  do not comply with such
standards  and so notifies  Licensee  of the same,  Licensee  shall  immediately
thereafter  take  such  steps,  actions  or  activities  necessary  to bring its
operations into compliance with such standards.

         (m) Licensor shall have the right to inspect any of the artwork, signs,
logos,   packaging  and   advertising   using  the  Licensed   Names  and  Marks
(collectively  the "Signs") to determine  whether the Signs are consistent  with
the Licensed  Names and Marks and are being used in a manner which  promotes the
good reputation and business integrity of Licensor.  If Licensor determines that
such Signs or the use thereof are not  consistent  with the  Licensed  Names and
Marks or do not promote the good  reputation or business  integrity of Licensor,
and Licensor so notifies  Licensee of the same,  Licensee shall  thereafter take
such steps or actions as may be  necessary to correct the Signs.  At  Licensee's
request, Licensor will inspect the Signs and approve or disapprove the use of

<PAGE>

such Signs,  as the case may be, prior to their use.  Once Licensee has received
approval  of any Signs by  Licensor,  Licensor  agrees not to revoke or withdraw
such  approval.  Such  approval  will be  deemed  only to  extend to the Sign as
submitted  to  Licensor  for  approval by  Licensee,  and any  material  change,
alteration,  or other  revision to such Sign shall require  further  approval by
Licensor.

         (n) Licensee will cause exterior signage to be placed on the outside of
each  Licensed  Location at each tollroad  plaza wherein a Mrs.  Fields Store is
located.  Licensee  shall also cause signage to be placed prior to each tollroad
plaza exit wherein a Mrs. Fields Store is located  indicating that a Mrs. Fields
Store  is  located  at the  upcoming  tollroad  plaza.  Such  signage  shall  be
illuminated and shall conform in all respects to the  requirements  contained in
paragraph 9(m) above. Notwithstanding the foregoing, Licensee shall not have the
obligation to place  signage at a tollroad  plaza or prior to a tollroad exit if
Licensee is legally  precluded from so doing by its lease agreement or operating
agreement with respect to such tollroad location.

         (o) That any  modification,  improvement  or enhancement by Licensee to
the Licensed Trade Secrets,  Products,  Names and Marks (whether or not approved
or developed  with the advice or support of  Licensor),  shall be the  exclusive
property of Licensor,  and that any Licensed  Products so modified,  enhanced or
improved shall be sold only with the prior approval of Licensor.

        (p) Each Mrs. Fields Store shall have a manager trained and certified by
Licensor (or Licensee in  accordance  with  Licensor's  standards as provided in
paragraph 3 (c) hereof) as a manager and shall also be certified by Licensor (or
in accordance with  Licensor's  standards as provided in paragraph 3 (c) hereof)
regarding training and quality control procedures.

         (q)  Licensee  will not develop and operate a Mrs.  Fields Store at any
Licensed  Location  without first  receiving  the written  approval of Licensor,
which approval or disapproval will be given by Licensor within ten (10) business
days of Licensee's  written  request,  and if Licensor does not so respond,  the
Mrs. Fields Store at the proposed  Licensed  Location shall be deemed  approved.
Licensee  agrees to give at least  ninety  (90) days prior  written  notice of a
planned opening of any Mrs. Fields Store.  The approval by Licensor with respect
to  the  Mrs.  Fields  Stores  required  to be  opened  pursuant  to  Licensee's
Development Obligation,  shall be granted by Licensor unless Licensor reasonably
disapproves of the proposed  location due to the design or location of such Mrs.
Fields Store within the  facility  where such Store is to be located,  or due to
the proximity of such Mrs. Fields Store to that of another Cookie Store.

         (r) Licensee will comply with all laws and  regulations  to which it is
subject in the opening and  operation of each Mrs.  Fields Store at its expense,
and that it will cooperate with Licensor in complying with all applicable  state
franchising laws and  regulations,  and will not open a Mrs. Fields Store in any
state  until  Licensor  has  complied  with  applicable   franchising   laws  or
regulations.


<PAGE>

         (s) Licensee  shall be  responsible  for  obtaining  all carts,  kiosks
and/or in-line display cases and/or  otherwise  constructing and developing each
Mrs.  Fields  Store,  as the case may be,  however,  Licensor  will  furnish  to
Licensee  prototypical  plans  and  specifications  for  a  Mrs.  Fields  Store,
including  requirements  for  exterior  and  interior  materials  and  finishes,
dimensions,  design, image, interior layout, decor, fixtures,  equipment, signs,
furnishings and color scheme.  Licensee shall prepare all required  construction
plans  and  specifications  to suit the  shape and  dimensions  of the  proposed
premises  for each Mrs.  Fields  Store,  and will  ensure  that  such  plans and
specifications  comply with all applicable  ordinances,  building codes,  permit
requirements  and with  lease  requirements  and  restrictions.  Licensee  shall
further  submit any cart  design or  construction  plans and  specifications  to
Licensor for its approval  prior to the  commencement  of the  manufacture  of a
cart, kiosk,  in-line display case or other construction of a Mrs. Fields Store.
Licensee will  manufacture (or have  manufactured),  construct and decorate each
Mrs. Fields Store only in accordance with the plans, specifications, designs and
equipment  specifications  submitted to and  approved by Licensor.  Once a cart,
kiosk, or in-line display case or other Mrs. Fields Store design or modification
is approved,  such design shall be deemed approved for future use in all stores.
Licensee hereby agrees that the plans and  specifications  for any cart,  kiosk,
in-line display case or other Mrs. Fields Store developed and approved  pursuant
to this paragraph,  may be used by Licensor,  its affiliates and any licensee or
franchisee  of Licensor and its  affiliates,  without any further  consideration
other than the license granted to Licensee pursuant to this Agreement;  provided
that the use of such carts,  kiosks,  In-line  Display  Cases or other  concepts
developed  and approved  pursuant to this  Agreement  are used by Licensor,  its
affiliates or licensees and franchisees in a manner which is consistent with the
good quality,  reputation  and business  integrity of Licensor and in accordance
with  Licensor's  standards  and  operating  procedures  for  similar  types  of
locations.

         (t)  Licensee  will,  at its sole  expense,  do or cause to be done the
following with respect to the development of each Mrs. Fields Store:

                    (i)  Obtain all required  building,  utility,  sign, health,
                         sanitation,  business,  environmental and other permits
                         and licenses required for construction and operation of
                         each Mrs. Fields Store;

                    (ii) Purchase  and install  all  required  carts,  fixtures,
                         furnishings, equipment and signs required for operation
                         of each Mrs. Fields Store; and

                    (iii)Purchase  all  required  inventory  for the  opening of
                         each Mrs. Fields Store.

         (u) Licensee  will only use  ingredients,  formulas  and supplies  that
conform  to  the  standards  and  specifications  designated  by  Licensor.  Any
non-proprietary products or ingredients purchased by Licensee shall be purchased
and shall  comply with all of  Licensor's  specifications  with  respect to such
products.



<PAGE>

         (v) Licensee  represents  that it has made its own  investigation  with
respect  to  the  licenses   granted   hereunder  and  is  not  relying  on  any
representations  or  warranties  of  Licensor  other than  those made  expressly
herein.  Licensee  hereby affirms that Licensor,  its agents,  employees  and/or
attorneys  have not  made  nor has  Licensee  relied  upon  any  representation,
warranty or promise with  respect to the subject  matter of this  Agreement  not
expressly   contained   herein.   Without   limiting  the  foregoing,   Licensee
acknowledges  that no warranties or  representations,  express or implied,  have
been made by Licensor, its agents, employees and/or attorneys, or will be relied
upon by Licensee,  as to the economic  consequences  of this  Agreement,  or any
other fact or matter  relating to the  relationship of the parties except as set
forth in this Agreement.

         (w) Licensee will only sell Licensed  Products,  drinks and  condiments
from Mrs. Fields Stores under the Licensed Names and Marks.

         (x) Licensee  will operate each Mrs.  Fields Store opened  hereunder in
accordance  with the  Operating  Manual  furnished to Licensee  pursuant to this
Agreement.  Licensee  shall keep one copy of the  Operating  Manual at each Mrs.
Fields Store, shall keep each such manual current and, in the event of a dispute
relating to the contents of the Operating Manual,  the master copy that Licensor
maintains  at its  principal  office  shall be  controlling,  provided  that all
updates have been given to Licensee.  Licensee  hereby  agrees that it will only
copy the Operating  Manual so as to provide each Mrs. Fields Store with one copy
thereof,  and  will  not at any time  otherwise  copy any part of the  Operating
Manual.

         (y)  Upon  the  execution  hereof,  and  for  at  least  one  (1)  year
thereafter,  that Licensee, or one or more of its current directors or executive
officers,  has and will continue to have more than two years of prior management
experience in the operation of food service establishments.

         (z) Licensee reasonably anticipates that the sale of food and beverages
from the Mrs. Fields Stores operated  pursuant to this Agreement will not exceed
twenty  percent (20%) of the dollar volume of Licensee's  projected  gross sales
from all operations in the foreseeable future.

         (aa) Licensee sells products,  supplies and performs services which are
not supplied to Licensee by Licensor  pursuant to this Agreement,  and which are
not utilized  with any  equipment,  products,  supplies or services  provided to
Licensee by Licensor pursuant to this Agreement.

         (ab) Licensee will not at any time or in any manner whatever,  claim or
take any advantage  from or benefit of any state or federal  franchise law which
may arise from,  or affect the terms of, this  Agreement,  and  Licensee  hereby
expressly  waives,  to the extent  permitted by law, all benefit of, or cause of
action under any such state or federal franchise law.




<PAGE>

         (ac) Upon notice from Licensor not to open a Mrs.  Fields Store because
such opening would violate a state's  applicable  franchise laws,  Licensee will
not open any Mrs.  Fields Store until  Licensor has complied with all applicable
franchise  laws for the state in which such Mrs.  Fields Store is to be located,
or until Licensor has determined  that the opening of such Mrs.  Fields Store is
exempt from that state's applicable franchise laws.

         (ad)  Licensee  has full  power and  authority  under its  Articles  of
Incorporation  and  Bylaws to enter  into this  Agreement  and the  transactions
contemplated  hereby,  and that the  entering  into of this  Agreement  does not
contravene,  infringe  upon or  constitute  a  default  under any  agreement  or
covenant to which  Licensee  is a party or violate or  conflict  with any law or
regulation by which it is bound.

         (ae) No  filing,  registration,  approval  or  consent  heretofore  not
obtained of any governmental  agency or instrumentality or of any stock exchange
authority is required for the authorization, delivery or performance by Licensee
of this Agreement.

10.    UNDERTAKINGS OF LICENSOR

Licensor represents, acknowledges, agrees, covenants, and warrants as follows:

         (a) That  the  Licensed  Trade  Secrets  constitute  and  shall  always
constitute all processes, procedures and rights which are necessary or useful to
make, have made and to sell the Licensed Products;

         (b) That  Licensor  has the full  right and power  under its Bylaws and
Certificate  of  Incorporation  to grant  Licensee  the license as  contemplated
herein,  and perform the same and that  execution of this  Agreement by Licensor
does not  infringe  or  constitute  a default  under any  agreement  or covenant
(subject to any lease or radius restrictions with respect to Mrs. Fields Stores)
to which  Licensor is a party or violate or conflict  with any law or regulation
by which it is bound;

         (c) That  Licensor  will take (or  cause to be taken) at its cost,  all
steps necessary to:

                    (i)  maintain  the  confidentiality  of the  Licensed  Trade
                         Secrets in accordance with all relevant laws,

                    (ii) prepare,  execute,  and  file all  documents,  notices,
                         applications,  registrations and timely renewals hereof
                         or  other  documents  required  or  necessary  for  the
                         protection of the Licensed Names and Marks; and

                    (iii) defend the Licensed Names and Marks.


<PAGE>

         (d)  No  filing,  registration,  approval  or  consent  heretofore  not
obtained  from  any  governmental  agency  or  instrumentality  or of any  stock
exchange  authority is required for the  authorization,  execution,  delivery or
performance by Licensor or this Agreement.

         (e) Licensor  will loan to Licensee  during the term of this  Agreement
one copy of the Operating  Manual.  The Operating Manual shall contain mandatory
and suggested  specifications,  standards and operating procedures that Licensor
prescribes from time to time for Mrs. Fields Stores, and information relating to
Licensee's other obligations  under this Agreement.  The Operating Manual may be
modified  from time to time to reflect  changes  in the  image,  specifications,
standards,  procedures,  Licensed  Products and System Standards for Mrs. Fields
Stores. Licensor shall timely furnish all updates to Licensee.

         (f) Licensor will make  available to Licensee  Licensor's  prototypical
plans for Mrs. Fields Stores (including carts).

         (g)  Licensor  agrees  to allow  Licensee  to  contract  directly  with
Licensor's approved vendors, manufacturers and suppliers and that Licensee shall
have the option of negotiating  distribution systems directly with said approved
vendors, manufacturers and suppliers.

         (h) None of the Licensed  Trade Secrets,  Licensed Names and Marks,  or
Protected Information violate or infringe upon any trademark,  tradename, patent
or other property right held by any third party.

         (i)  Licensor  will  use  commercially   reasonable  efforts  to  cause
sufficient  ingredients  and/or  frozen dough  products to be made  available to
Licensee to enable each Mrs. Fields Store to operate as herein  contemplated and
to  meet  the  reasonably   anticipated  demand  of  patrons  and  customers  of
Licensee-operated  Mrs. Fields Stores.  Licensor further agrees that it will use
commercially  reasonable  efforts to cause such  frozen  dough to be of the same
type and quality as the frozen  dough used by Licensor  to  manufacture  similar
products in its own Mrs. Fields Stores.

         (j)  Licensee  may use  frozen  dough  to  produce  Licensed  Products,
provided  that the  specifications  for such dough and the supplier  thereof are
approved in writing by Licensor.

         (k)  Licensee  shall  have  the  right to  present  to  Licensor  other
manufacturers   or   distributors   of  frozen  dough  products  for  Licensor's
consideration  for the  manufacture  of frozen  dough used to  produce  Licensed
Products.  If  Licensor is  supplying  Licensee  with its needs of frozen  dough
products for Licensed Products, Licensor, in its sole discretion, may thereafter
decide  whether to designate such  manufacturers  as approved  manufacturers  of
frozen  dough  products  hereunder.  If Licensor  is unable to cause  sufficient
ingredients  and/or  frozen dough  products to be made  available to Licensee to
enable each Mrs. Fields Store to operate as herein  contemplated and to meet the
reasonably  anticipated  demand of patrons  and  customers  of such Mrs.  Fields
Stores,  Licensor shall  reasonably  approve or  mariotla.008  19 disapprove the
manufacturer  presented  to  Licensor  as  provided  above,  subject to Licensor
entering into a supply  agreement with such proposed  manufacturer  wherein such
manufacturer  agrees to manufacture frozen dough products in accordance with the
quality standards, specifications, procedures and other standards of Licensor.

         (1)  That as of the  date of this  Agreement,  it has not  granted  any
rights to the  Licensed  Trade  Secrets or the  Licensed  Names and Marks to any
third party for the operation of Cookie Stores on limited access tollroads or in
airports located within the Licensed Territory;

         (m) That,  except as otherwise  provided in this Agreement,  during the
Term hereof,  Licensor  shall refrain from  disclosing  or making  available the
Licensed Trade Secrets and/or the Names and Marks or any portion thereof, to any
third party for use at the Licensed Locations;

         (n) Licensor will cooperate  with Licensee in Licensee's  obtaining any
necessary  consents  with respect to leases,  operating  agreements,  management
agreements,  or other agreements  giving Licensee the right to possession of the
Licensed Locations from any toll road or airport authority,  landlord or client,
or other person or entity controlling the Licensed Location.

         (o)  Licensor  acknowledges  that each Mrs.  Fields Store may be one of
several food service and related  businesses  operated by Licensee at a tollroad
rest stop facility or airport constituting a Licensed Location. Each Mrs. Fields
Store may be under a lease, operating agreement,  management agreement, or other
agreement giving Licensee the right to possession of the Licensed  Location (the
"Lease")  from a  tollroad  or  airport  authority,  or other  person  or entity
controlling the Licensed Location (the "Landlord"),  and consent of the Landlord
may be required prior for any refurbishing,  renovation,  menu changes,  signage
changes, or changes to the Licensed Location or the Mrs. Fields Store.  Licensor
will cooperate with Licensee in obtaining any necessary Landlord consents.

         (p) Licensor acknowledges that presently and in the future Licensee may
operate  and/or license  others to operate  restaurant  operations or other food
service outlets under various  tradenames  including,  without  limitation,  Roy
Rogers, Hot Shoppes,  Gino's,  Popeyes,  Farrells,  Howard Johnson, Burger King,
Dunkin' Donuts,  Tim Horton Donuts,  Nathans,  TCBY Yogurt,  Sbarro's,  Allie's,
Wags, Bickfords,  Nathan's and Big Boy, and that nothing in this Agreement shall
be deemed to restrict  Licensee from  operating or licensing  any  restaurant or
other  operation  under  any  tradename  or  at  any  location.   Licensor  also
acknowledges  that Licensee has  independently  developed,  and will continue to
independently develop, recipes for cookies,  brownies and other food items which
are  similar  to  those  which  also  happen  to be  normally  sold as a part of
Licensor's system. Licensor further acknowledges that Licensee shall continue to
develop and sell such independently  developed  recipes,  provided that Licensee
shall at all times adhere to the provisions of paragraph 4 hereof.


<PAGE>


         11.    PRODUCT PURCHASES, PAYMENTS AND ROYALTIES
As part of the  consideration  for the  disclosure of the Licensed Trade Secrets
and the license of the Licensed Names and Marks  hereunder and for the right and
license to use the same:

         (a) Licensee  agrees to purchase all  ingredients  and/or  frozen dough
products that are proprietary to Licensor from Licensor,  a supplier  designated
by Licensor or distributors designated by Licensor.

         (b) The purchase price for all Licensed Products  purchased by Licensee
shall be equal to the price billed by Licensor (or its supplier or  distributor)
to its own stores for such Products (not  including  shipping and handling) (the
"Product  Price").  The  Product  Price may be  adjusted  on a monthly  basis by
Licensor,  its suppliers or distributors  upon notice,  effective upon the first
day of the succeeding  month.  Licensee shall pay the Product Price to Licensor,
or its distributor, in accordance with such selling parties then current selling
practices.

         (c) Payment of the initial setup license fee of $1,360,000, pursuant to
the Original License,  shall be credited toward payment of the site license fees
hereunder  for  the  first  153.6  Store  Units  to be  opened  pursuant  to the
Development  Obligation hereunder.  For each Store Unit opened by Licensee after
the initial  153.6 Store  Units,  Licensee  shall pay to Licensor an  additional
setup license fee of $8,333 per Store Unit, payable upon the opening of the Mrs.
Fields Store for which such Store Unit is allocated; provided that a Mrs. Fields
Store which is opened  within the same airport  terminal or in the same tollroad
plaza  within  two (2)  months of the  closure  of a Mrs.  Fields  Store at such
airport or tollroad  plaza shall not be deemed the opening of a new Mrs.  Fields
Store hereunder.  Licensee hereby  acknowledges and agrees that each such fee is
fully  earned when paid and that  Licensee  shall not be entitled to a refund of
all or any portion thereof under any circumstances.

         (d) Commencing on the date hereof,  and continuing  throughout the Term
of this  Agreement,  Licensee  shall pay to Licensor a royalty fee (the "Royalty
Payment"),  Determined  separately with respect to each Mrs. Fields Store, equal
to seven  and fifty  five one  Hundredths  percent  (7.55%)  of all Gross  Sales
derived from each Mrs. Fields Store opened
and operated by Licensee hereunder.  For purposes hereof, the term "Gross Sales"
shall include,  at the actual selling price, all sales of Licensed Products from
each Mrs.  Fields Store,  all sales,  at the actual selling price, of drinks and
other products sold from beverage  units,  display cases,  or  refrigeration  or
other units which are otherwise  contained within a Mrs. Fields Store, but shall
not include the cost of food and beverages  provided to employees as an incident
of their employment,  the sales price of beverages sold from beverage dispensing
units which are not  contained  within a Mrs.  Fields Store and are also used to
supply  beverages to other retail  concepts within a Licensed  Location,  monies
refunded  upon  return of  merchandise,  nor any sales  taxes or  similar  taxes
collected from customers and turned over to the governmental  authority imposing
the tax.
         (e) Licensee  shall pay the Royalty  Payment to Licensor  within twenty
(20) days after the close of each of  Licensee's  four week  accounting  periods
during  each of  Licensee's  fiscal  years.  Along with such  Royalty  Payments,
Licensee shall furnish to mariotla.008 21 Licensor an accurate  statement of the
Gross  Sales  from each Mrs.  Fields  Store at each  Licensed  Location  for the
preceding period for which such sales occurred.

         (f)  Licensee  shall pay interest on all overdue  amounts  (whether for
Royalty Payments,  Phantom  Payments,  license fees or otherwise) (the "Interest
Rate") at the lesser of (i) the annual rate from time to time publicly announced
by Citibank,  N.A. as its "base rate" (or any  successor  rate) plus two percent
(2%) or (ii)  the  highest  applicable  legal  rate,  from  the due date of such
amounts until paid;  provided  that,  Licensee shall not be required to pay such
interest  at the  Interest  Rate on overdue  amounts  in the event such  overdue
amounts are paid in full within five (5) days of the due date.

12.      ACCOUNTING, REPORTS AND FINANCIAL STATEMENTS

         (a) Licensee shall keep true and accurate books of account with respect
to each Mrs. Fields Store, in accordance with United States  generally  accepted
accounting principles,  consistently applied.  Within twenty (20) days after the
end of each of Licensee's four week accounting  periods,  Licensee shall deliver
to Licensor a written statement,  prepared,  signed and certified to be true and
correct by Licensee's chief financial  officer,  or his designee,  setting forth
the Gross Sales of each Mrs. Fields Store,  including sufficient information and
detail to confirm the  calculations.  In  addition,  Licensee  shall  furnish to
Licensor,  on such forms as Licensor  may  prescribe  from time to time,  annual
reports showing each Mrs. Fields Store's Gross Sales, and all Royalty  Payments,
Phantom  Payments  and license  fees paid (or,  if not paid,  that such fees are
owed)  pursuant to this  Agreement,  and such other  information as Licensor may
reasonably  request.  Each report and  financial  statement  shall be signed and
verified by an authorized officer of Licensee in the manner Licensor prescribes.
Licensor shall have the right to disclose data derived from such reports.

         (b) Licensor  shall have the right at any time during  business  hours,
and without  prior  notice to  Licensee,  to inspect  and audit,  or cause to be
inspected and audited, the business records, bookkeeping and accounting records,
sales and other  records of each Mrs.  Fields Store and the books and records of
Licensee  as they  pertain  to each Mrs.  Fields  Store.  Licensee  shall  fully
cooperate with Licensor's representatives and independent accountants to conduct
any such inspection or audit.

13.      TERM AND TERMINATION

         (a) The  initial  term of this  Agreement  shall  commence  on the date
hereof and continue  through December 31, 1996. The term of this Agreement shall
be extended and will automatically renew for one three (3) year term on December
31, 1996 and three (3)  consecutive  five (5) year terms  thereafter upon ninety
(90) days written  notice by Licensee of its intent to so renew this  Agreement,
unless Licensee is not in compliance with its Development Obligation at the time
of renewal or this Agreement is otherwise terminated as provided below.


<PAGE>

         (b) If Licensee  defaults in the payment of any Product Price,  Royalty
Payment,  Development Fee or other material obligation to Licensor when the same
becomes due and payable  hereunder,  and such default  continues  unremedied for
three  (3)  business  days  from the date  such  obligation  is due,  then  this
Agreement and the license  granted  hereunder  may be terminated  upon notice by
Licensor effective upon receipt of such notice, without prejudice to any and all
other rights and remedies  Licensor may have  hereunder or by law provided,  and
all rights of Licensee hereunder shall cease.

         (c) If Licensee fails to perform in accordance  with any other material
terms or conditions  contained in this Agreement and such default  continues for
thirty (30) days after Licensee  receives  written notice of default,  then this
Agreement and the license  granted  hereunder  may be terminated  upon notice by
Licensor effective upon receipt of such notice, without prejudice to any and all
other rights and remedies  Licensor may have  hereunder or by law provided,  and
all rights of Licensee hereunder shall cease.

         (d) If Licensee (i) fails to have open and operating a minimum of 165.6
Store  Units at any time  after the  Development  Period for a period of six (6)
consecutive months,  (ii) fails to meet its Development  Obligation as set forth
in paragraph 6(a) hereof and make Phantom Payments as provided in paragraph 6(h)
hereof during any calendar year or as of the end of the Development  Period,  or
(iii) fails to meet its  Development  Obligation as set forth in paragraph  6(c)
hereof and make Phantom Payments as provided in paragraph 6(i) hereof,  and such
failure continues for thirty (30) days after Licensee receives written notice of
default,  then  Licensor,  at its sole  option and in its sole  discretion,  may
terminate  any  exclusive  rights or rights of first  offer  granted to Licensee
pursuant to paragraph 2 hereof, and upon such termination Licensor shall be free
to enter into licensing  arrangements  with any other party for the  development
and  operation of Cookie Stores in airports and at tollroad  locations,  and the
exercise of such  termination  of exclusivity  shall be the exclusive  remedy of
Licensor with respect to such failure, but shall not prejudice any and all other
rights and remedies  Licensor may have  hereunder or at law for any other breach
of this Agreement.

         (e) If Licensee fails to perform in accordance with any material System
Standard which  adversely  affects the quality of any Licensed  Product,  or the
health and safety of  employees or  customers,  and such default is not remedied
immediately  upon notice  (and in no event later than 24 hours after  receipt of
such notice),  then this  Agreement  may be  terminated  upon notice by Licensor
effective  upon receipt of such notice,  without  prejudice to any and all other
rights and remedies  Licensor may have  hereunder,  or by law provided,  and all
rights of Licensee hereunder shall cease.

         (f) If Licensee is determined  to be insolvent,  or files a petition in
bankruptcy or for reorganization,  or takes advantage of any insolvency statute,
or makes an assignment  for the benefit of creditors,  or undertakes any similar
action,  under any federal,  state or foreign bankruptcy,  insolvency or similar
law, then in any such event this  Agreement  shall  immediately  terminate as to
Licensee  and the  license  herein  granted  shall  not  constitute  an asset in
reorganization,  bankruptcy, or insolvency which may be mariotla.008 23 assigned
or which may accrue to any court or creditor  appointed  referee,  receiver,  or
committee.

         (g) If Licensor  becomes  insolvent  or bankrupt or fails to perform in
accordance  with any  material  term or condition  of this  Agreement,  and such
default continues for thirty (30) days after Licensor receives written notice of
default, then this Agreement and the License granted hereunder may be terminated
upon notice by Licensee effective upon receipt of such notice, without prejudice
to any and all other rights and remedies  Licensee may have  hereunder or by law
provided.

         (h) If Licensor  fails to perform in accordance  with any material term
or condition of this Agreement and such default precludes  Licensee from meeting
its  Development  Obligation,  Licensee  shall be  relieved  of its  obligations
thereunder  until such  default  shall be cured so that  Licensee can proceed to
fulfil its Development  Obligation and the Development  Period shall be extended
by the amount of time during which  Licensee  was so precluded  from meeting the
Development Obligation.

     (i) On any cancellation,  termination or expiration of this Agreement as to
Licensee,  Licensee  agrees to  immediately  pay to Licensor all amounts due and
owing hereunder  (including,  but not limited to, all Royalty Payments,  Phantom
Payments,  if any,  licensee  fees and payments for  Licensed  Products)  and to
return all Protected  Information,  confidential  documents  and other  material
supplied by Licensor to Licensee,  and Licensee agrees never to use, disclose to
others, nor assist others in using the Licensed Trade Secrets or other Protected
Information.  Further,  Licensee  agrees to return the Operating  Manual and all
copies thereof to Licensor.  Licensee agrees to cooperate fully with Licensor in
the return of all such documents and materials, and to take all reasonable steps
requested  by Licensor to prevent the  disclosure  or use of such  documents  or
materials by unauthorized persons following termination of this Agreement.

         (j) Upon  cancellation,  termination  or expiration of this  Agreement,
Licensee  will  be  deemed  to  have  automatically  and  irrevocably  assigned,
transferred, and conveyed to Licensor any rights, equities, good will, titles or
other rights in and to the Licensed
Trade  Secrets,  Products,  Names and Marks  which  may have  been  obtained  by
Licensee  or which may have vested in Licensee  in  pursuance  of any  endeavors
covered hereby, and Licensee will execute any instruments  requested by Licensor
to  accomplish  or confirm  the  foregoing.  Any such  assignment,  transfer  or
conveyance  shall be without other  consideration  than the mutual covenants and
considerations  of  this  Agreement.  Licensee  further  agrees  that  it  shall
forthwith discontinue the use of all Licensed Names and Marks and the use of any
and all Signs,  paper goods and other  objects  bearing any  Licensed  Names and
Marks and shall make such modifications or alterations to each Mrs. Fields Store
as may be necessary to de-identify  such Mrs. Fields Store so that each location
operated as a Mrs.  Fields Store will not be  confusingly  similar to its former
appearance as a Mrs. Fields Store.

<PAGE>


14.      INDEMNIFICATION

         (a) Licensor  agrees to indemnify,  defend and hold  Licensee  harmless
from any claims,  liabilities,  lawsuits, demands, actions, damages and expenses
(including reasonable attorneys fees) (collectively,  "Damages") arising from or
out of any breach of the agreements, covenants, representations or warranties of
Licensor  contained in this agreement or arising out of or  attributable  to the
negligence of Licensor.

         (b) Licensee  agrees to indemnify,  defend and hold  Licensor  harmless
from and against any and all  Damages  arising  from or out of (i) any breach of
the agreements, covenants,  representations, or warranties of Licensee contained
in this Agreement,  (ii) any damages or injury to any person, including, but not
limited to customers,  employees of Licensee,  employees of Licensor and members
of the public,  suffered and  incurred in or about any Licensed  Location or its
premises wherein Licensee  produces or sells the Licensed  Products or otherwise
utilizes the Licensed Names and Marks, (iii) products,  liabilities or defective
manufacturing of the Licensed Products, other than any such claims to the extent
attributable to the negligence of Licensor,  or (iv) the activities hereunder of
Licensee,  other  than  any  such  Damages  to the  extent  attributable  to the
negligence of Licensor.

15.      BINDING EFFECT, ASSIGNMENT

         (a) The terms,  covenants and conditions of this Agreement  shall inure
to the  benefit  of, and shall be binding  upon,  the  parties  hereto and their
respective successors and permitted assigns.

         (b) Except as provided in paragraph 15 (d) below,  neither Licensor nor
Licensee may assign,  sublicense or otherwise  transfer  their rights under this
Agreement  without the prior written  consent of the other party,  which consent
may be withheld in such party's sole discretion.

         (c) Any assignment,  sublicense or other transfer by Licensee of any of
its rights under this  Agreement  without the prior written  consent of Licensor
(which consent shall be in Licensor's sole discretion) is prohibited and will be
deemed to be null and void.

         (d)  Licensee  or  Licensor  may  assign  their  respective  rights and
obligations  hereunder  to any parent  corporation  which  owns at least  eighty
percent (80%) of such assigning  party, an eighty percent (80%) owned subsidiary
corporation of such assigning party, an eighty percent (80%) owned subsidiary of
a parent of such  assigning  party if such parent owns at least  eighty  percent
(80%) of the  subsidiary to which such  agreement is to be assigned,  or to such
other  business  organization  which shall succeed to  substantially  all of the
assets and business of Licensee or Licensor, respectively, provided that, in the
case of any assignment by Licensee, the assignee is not owned or controlled by a
Competitive  Business.  Licensee  shall  further be  permitted  to  perform  its
obligations  hereunder through a wholly owned subsidiary of Licensee or a wholly
owned subsidiary

<PAGE>

thereof,  or through a partnership  which has Licensee (or a wholly owned direct
or indirect  subsidiary) as the managing general partner thereof  (provided that
none of the other partners of such  partnership own, operate or are licensees or
partners of a Competitive Business.

         (e) Nothing  contained  herein shall be  construed to limit  Licensor's
ability and right to assign any  royalties  or payments  received  hereunder  as
security for  indebtedness;  provided that any such assignment  shall not affect
Licensee's rights under this Agreement.

16.      ADVERTISING AND PROMOTIONAL DOCUMENTATION AND EXPENSES

         (a) Licensor  shall have the right to approve or disapprove any and all
advertising and promotional  materials used, or proposed to be used, by Licensee
in the advertising and promotion of any of the Licensed  Products.  Prior to the
use of any material, whether written for in-store promotions, print media or for
television  or radio spots,  Licensee  will submit such material to Licensor for
its approval. In that regard,  Licensor shall approve,  prior to the development
of final television,  radio or printed advertisements,  the final "story boards"
with respect to television advertising, the final "script" with respect to radio
spots, and the final "layouts" with respect to printed advertisements.  Licensor
shall also  approve the actors or  actresses  used in  connection  with any such
advertising  campaigns;  provided,  that  Licensee  shall have the right to make
minor  variations in promotional,  marketing and  advertising  materials used in
connection  with the approved  promotional  campaigns.  All  advertisements  and
advertising  campaigns  shall conform in all material  respects to the approvals
given by Licensor.  If Licensor has not disapproved of such  advertising  within
five (5)  business  days from its  receipt of such  advertising  material,  such
advertising material will be deemed approved.

         (b)  Licensor   agrees  to  make   available  to  Licensee  all  master
advertising  documents  developed  and used by Licensor in the United  States in
relation  to the sale of the  Licensed  Products  and/or  the  promotion  of the
Licensed Names and Marks.  Licensee  agrees to pay the cost of reproducing  such
advertising documents so provided.

         (c) Licensee  agrees that all  advertising,  promotion and marketing by
Licensee  shall be  completely  clear and factual and not  misleading  and shall
conform to the highest  standards of ethical  marketing and  promotion  policies
which may be prescribed from time to time by Licensor.  Licensee  further agrees
to use the  registration  symbol  of  "(R)"  in  connection  with its use of the
Licensed  Names and Marks.  Licensee  agrees to  refrain  from any  business  or
marketing  practice which may be injurious to the business of Licensor,  and the
good will associated with the Licensed Names and Marks.

         (d) If,  during the term of this  Agreement or any  extension  thereof,
Debra J.  Fields is not in the active  full time  employment  of  Licensor,  and
Licensee  thereafter  compensates Debra J. Fields for any services  performed by
her in the promotion,  marketing or advertising  of any Licensed  Products,  any
Royalties or other amounts payable to Licensor may be reduced by Licensee by the
amount of  compensation  so paid to Debra J.  Fields,  to the  extent  that such
compensation is fair and reasonable in light of mariotla.008 26 the value of the
services  provided.  Licensee may not reduce the Royalties for any contract year
by more  than  fifteen  percent  (1 5 %) of the  aggregate  Royalties  for  such
contract year multiplied by a fraction,  the numerator of which is the number of
days  remaining in such contract year  following the earlier of the day on which
Debra J. Fields  executes an Agreement to provide  services as  contemplated  by
this  paragraph  or the first day on which she  provides  such  services and the
denominator of which is the number of days in such contract year.

         (e) Licensee  agrees that each Mrs.  Fields Store shall  participate in
promotional
activities  designated  by Licensor  and  relating  to the sale of the  Licensed
Products  and the  promotion of the  Licensed  Names and Marks which  promotions
require  Licensee  to provide  Licensed  Products to  customers  at no charge in
exchange for a coupon,  card or other voucher  (e.g.,  cookie  cards).  Licensor
shall  reimburse  Licensee  the  direct  costs  of  goods  sold by  Licensee  in
connection with such promotional activities up to one-tenth of one percent (0. 1
%) of  gross  sales  of  each  Mrs.  Fields  Store  which  participates  in such
promotional  activities  and shall  reimburse  Licensee for the retail value for
goods  sold  above  such  amount;  provided  that  Licensee  complies  with  the
reasonable requests of Licensor to document Licensee's request for reimbursement
(e.g.,  furnishing to Licensor of the cookie cards  received by Licensee at each
Mrs.  Fields  Store for which  reimbursement  is  requested).  Licensor  may, in
Licensor's sole discretion,  exempt from  participation  in the  above-described
promotional activities one or more Mrs. Fields Stores. Other than as provided in
this  paragraph,  Licensee  shall  have  no  obligation  to  expend  monies  for
advertising or promotional activities with respect to the Mrs. Fields Stores.
<PAGE>

         17.    NOTICES

        All notices  provided by this Agreement shall be in writing and shall be
given by overnight courier, facsimile transmission,  or by personal delivery, by
one party to the other,  addressed to such other party at the applicable address
set forth  below,  or to such other  address as may be given for such purpose by
such other party by notice duly given hereunder. Notice shall be deemed properly
given on the date of delivery:

                  To Licensee:      Marriott Corporation
                                    10400 Fernwood Road
                                    Bethesda, Maryland 20817
                                    Attention: Law Department
                                    FAX (301) 380-6727

                  To Licensor:      Mrs. Fields Development Corporation
                                    333 Main Street
                                    P. 0. Box 4000
                                    Park City, Utah 84060-4000
                                    Attention: Corporate Secretary
                                    FAX (801) 649-3639

<PAGE>

18.      GENERAL PROVISIONS

         (a) It is  understood  and  agreed  by the  parties  hereto  that  this
Agreement does not create a fiduciary  relationship  between them, that Licensor
and Licensee are and shall be independent  contractors  and that nothing in this
Agreement  is intended to make either  party a general or special  agent,  joint
venturer, partner or employee of the other for any purpose whatsoever.  Licensee
shall conspicuously  identify itself in all dealings with customers,  suppliers,
public  officials,  Mrs.  Fields Store  personnel and others as the owner of the
Mrs. Fields Store under a license granted by Licensor and shall place such other
notices of  independent  ownership on such forms,  business  cards,  stationery,
marketing and other materials as Licensor may require from time to time.

         (b) Licensee  shall not employ any of the  Licensed  Names and Marks in
signing any  contract or applying  for any license or permit or in a manner that
may  result  in  Licensor's  liability  for any of  Licensee's  indebtedness  or
obligations,  nor may Licensee  use the Licensed  Names and Marks in any way not
expressly  authorized  by Licensor.  Except as expressly  authorized in writing,
neither  Licensor  nor  Licensee  shall make any express or implied  agreements,
warranties,  guarantees or  representations  or incur any debt in the name or on
behalf of the other,  represent that their  relationship  is other than licensor
and licensee or be obligated by or have any  liability  under any  agreements or
representations  made by the other that are not expressly authorized in writing.
Licensor  shall not be  obligated  for any  damages  to any  person or  property
directly or indirectly  arising out of the  operation of a Mrs.  Fields Store or
Licensee's business authorized by or conducted pursuant to this Agreement.

         (c)  Except  as  expressly  provided  to  the  contrary  herein,   each
paragraph,  term and provision of this Agreement, and any portion thereof, shall
be  considered  severable  and if, for any reason,  any such  provision  of this
Agreement is held to be invalid,  contrary to or in conflict with any applicable
present or future law or  regulation in a final,  unappealable  ruling issued by
any court,  agency or tribunal with  competent  jurisdiction  in a proceeding to
which  Licensor is a party,  that ruling shall not impair the  operation  of, or
have any other effect upon,  such other portions of this Agreement as may remain
otherwise  intelligible,  which shall continue to be given full force and effect
and bind the parties  hereto,  although any portion held to be invalid  shall be
deemed  not to be a part of this  Agreement  from the  date the time for  appeal
expires, if Licensee is a party thereto,  otherwise upon Licensee's receipt of a
notice of  non-enforcement  thereof from Licensor.  If any covenant herein which
restricts competitive activity is deemed unenforceable by virtue of its scope in
terms of area,  business activity prohibited and/or length of time, but would be
enforceable  by reducing  any part or all thereof,  Licensee and Licensor  agree
that the same shall be enforced to the fullest extent permissible under the laws
and public policies applied in the jurisdiction in which enforcement is sought.

         (d) If any  applicable  and  binding  law or rule  of any  jurisdiction
requires a greater prior notice of the  termination  of this  Agreement  than is
required  hereunder,  or the taking of some other action not required hereunder,
or if, under any  applicable  and binding law or rule of any  jurisdiction,  any
provision of this Agreement or any System mariotla.008 28 Standard is invalid or
unenforceable, the prior notice and/or other action required by such law or rule
shall be substituted for the comparable  provisions  hereof,  and Licensor shall
have the right, in its sole discretion,  to modify such invalid or unenforceable
System Standard to the extent required to be valid and enforceable. Licensee and
Licensor each agree to be bound by any promise or covenant  imposing the maximum
duty  permitted  by law which is  subsumed  within  the  terms of any  provision
hereof,  as though  it were  separately  articulated  in and made a part of this
Agreement,  that may result from striking from any of the provisions  hereof, or
any  System  Standard,  any  portion  or  portions  which a court may hold to be
unenforceable in a final decision to which Licensor is a party, or from reducing
the scope of any promise or covenant to the extent  required to comply with such
a court order or arbitration  award. Such  modifications to this Agreement shall
be effective  only in such  jurisdiction,  unless  Licensor  elects to give them
greater applicability, and shall be enforced as originally made and entered into
in all other jurisdictions.

         (e) Licensor and Licensee may by written instrument  unilaterally waive
or reduce any obligation of or restriction  upon the other under this Agreement,
effective  upon  delivery of written  notice  thereof to the other or such other
effective  date  stated in the  notice of waiver.  Any waiver  granted by either
party shall be without  prejudice to any other rights such party may have,  will
be subject to continuing review by the waiving party and may be revoked, in such
party's sole discretion, at any time and for any reason, effective upon delivery
to such party of ten (10) days' prior written notice.

         (f)  Licensor  and  Licensee  shall  not be  deemed  to have  waived or
impaired  any right,  power or option  reserved  by this  Agreement  (including,
without  limitation,  the right to demand  exact  compliance  with  every  term,
condition and covenant  herein or to declare any breach  thereof to be a default
and to terminate this  Agreement  prior to the expiration of its term) by virtue
of any custom or practice of the parties at variance with the terms hereof;  any
failure,  refusal or neglect of Licensor or Licensee to exercise any right under
this  Agreement  or to  insist  upon  exact  compliance  by the  other  with its
obligations hereunder,  including,  without limitation, any System Standard; any
waiver,  forbearance,  delay,  failure or omission  by Licensor to exercise  any
right, power or option,  whether of the same, similar or different nature,  with
respect  to other  Cookie or Bakery  Stores;  or  Licensor's  acceptance  of any
payments due from Licensee after any breach of this Agreement.

         (g) Neither Licensor nor Licensee shall be liable for loss or damage or
deemed to be in breach of this Agreement if their failure to perform obligations
results from:

                  (i)      compliance with any law, ruling,  order,  regulation,
                           requirement  or  instruction  of any federal,  state,
                           municipal or foreign  government or any department or
                           agency thereof;

                  (ii)              acts of God;

<PAGE>


                  (iii)    fires, strikes, embargoes, war or riot; or

                  (iv) any other similar event or cause.

Any delay resulting from any of said causes shall extend performance accordingly
or excuse  performance,  in whole or in part, as may be reasonable,  except that
said  causes  shall not  excuse  payments  of  amounts  owed at the time of such
occurrence  (including  payment of any  Phantom  Payments,  Royalty  Payments or
Product  Price  payments)  or payments  due for Royalty  Payments or the Product
Price for Licensed Products on any sales thereafter.

         (h)  Notwithstanding   anything  to  the  contrary  contained  in  this
Agreement,  Licensor and Licensee  shall each have the right in a proper case to
obtain  temporary  restraining  orders and temporary or  preliminary  injunctive
relief from a court of competent jurisdiction. Licensee agrees that Licensor may
have such temporary or preliminary injunctive relief without bond.

         (i) The rights of Licensor and Licensee hereunder are cumulative and no
exercise or enforcement by Licensor or Licensee of any right or remedy hereunder
shall  preclude the exercise or enforcement by Licensor or Licensee of any other
right or remedy  hereunder  to which  Licensor or Licensee is entitled by law to
enforce.

         (j) If a  claim  for  amounts  owed  by  Licensee  to  Licensor  or its
affiliates  is asserted in any  judicial  proceeding  or appeal  thereof,  or if
Licensor  or  Licensee  is  required  to enforce  this  Agreement  in a judicial
proceeding or appeal thereof,  the party  prevailing in such proceeding shall be
entitled  to  reimbursement  of its costs  and  expenses,  including  reasonable
accounting and legal fees,  whether incurred prior to, in preparation for, or in
contemplation  of the filing of any written demand,  claim,  action,  hearing or
proceeding to enforce the  obligations  of this  Agreement.  If Licensor  incurs
expenses in connection with Licensee's  failure to pay when due amounts owing to
Licensor,  to submit when due any reports,  information or supporting records or
otherwise to comply with this Agreement, including, but not limited to legal and
accounting  fees,  Licensee  shall  reimburse  Licensor  for any such  costs and
expenses which it incurs.

         (k) Except to the extent governed by the United States Trademark Act of
1946  (Lanham Act, 15 U.S.C.  ss.ss.  1051 et seq.) or other  federal law,  this
Agreement, and the relationship between Licensee and Licensor, shall be governed
by the laws of the State of Utah.

         (l) Licensee and Licensor hereby irrevocably consent and agree that any
legal action, suit or proceeding arising out of or in any way in connection with
this Agreement, or which is an appeal therefrom, may be instituted or brought in
the Federal  District  Court for the  District of Utah and Licensee and Licensor
hereby irrevocably consent and submit to, for themselves and in respect of their
property, generally and unconditionally,  the jurisdiction of such Court, and to
all  proceedings  in such Court.  Further,  Licensee  and  Licensor  irrevocably
consent to actual receipt of any summons and/or legal process at

<PAGE>


their  respective  addresses as set forth in this Agreement as  constituting  in
every  respect  sufficient  and  effective  service of process in any such legal
action or proceeding. Licensee and Licensor further agree that final judgment in
any  such  legal  action,  suit or  proceeding  shall be  conclusive  and may be
enforced in any other jurisdiction,  whether within or outside the United States
of America,  by suit under  judgment,  a certified or exemplified  copy of which
will be conclusive evidence of the fact and the amount of the liability.

         (m) Except with respect to the  indemnification  obligations  contained
herein, the parties waive to the fullest extent permitted by law any right to or
claim for any punitive or exemplary damages against the other and agree that, in
the event of a dispute  between them,  the party making a claim shall be limited
to recovery of any actual damages it sustains.

         (n)  Each  party  irrevocably  waives  trial  by  jury  in any  action,
proceeding  or  counterclaim,  whether  at law or in  equity,  brought by either
party.

         (o) Except for claims for which  Licensee or Licensor  are  entitled to
indemnification  herein,  any and all claims  arising out of or relating to this
Agreement or the relationship among the parties hereto shall be barred unless an
action  or legal  proceeding  is  commenced  within  one (1) year  from the date
Licensee  or  Licensor  knew or should  have known the fact  giving rise to such
claims.

         (p) Except where this Agreement expressly obligates Licensor reasonably
to approve or not unreasonably to withhold its approval of any action or request
by Licensee,  Licensor has the absolute  right to refuse any request by Licensee
or to withhold its approval of any action by Licensee that  requires  Licensor's
approval.

         (q) The headings of the several sections and paragraphs  hereof are for
convenience  only and do not  define,  limit or  construe  the  contents of such
sections or paragraphs.

         (r) All Exhibits hereto form part of this Agreement.

         (s)  This  Agreement  and the  Exhibits  hereto  represent  the  entire
agreement  between  Licensor  and Licensee  with  respect to the subject  matter
hereof and supersede any prior agreements and negotiations between the parties.

         (t) This Agreement may be executed  simultaneously in two counterparts,
each of which  shall be deemed an  original,  but both of which  together  shall
constitute  one and the  same  agreement,  binding  upon  both  parties  hereto,
notwithstanding  that both  parties are not  signatories  to the original or the
same counterpart.





<PAGE>

IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of the
day and year first above written.



                  "LICENSEE"
                  MARRIOTT CORPORATION

                  By:/s/

                  Its:   Vice President



                  "LICENSOR"
                  MRS.  FIELDS DEVELOPMENT CORPORATION


                  By:/s/

                  Its:  Ex. Vice President






















<PAGE>


                                    EXHIBIT A



                                LICENSED PRODUCTS



                                 [See Attached]


































<PAGE>

                                    EXHIBIT A

                                LICENSED PRODUCTS

COOKIES                                     NON-BAKERY ITEMS
ROYAL PECAN                                 COOKIE TINS
SEMI SWEET CHUNK PECAN                      COOKIE JARS
MILK CHOCOLATE MACADAMIA                    OTHER ITEMS WHICH BEAR THE LICENSED
SEMI SWEET CHOCOLATE MACADAMIA              NAMES AND MARKS,
CINNAMON SUGAR                              APPROVED IN WRITING BY LICENSOR
CHEWY FUDGE
HAND-DIPPED CHEWY FUDGE
COCOMAC
RAISIN SPICE
MILK CHOCOLATE CHIP
CHOCO MAC
MILK CHOCOLATE CHIP W/WALNUTS
OATMEAL GRANOLA
SHORTBREAD JEWELS
OATMEAL RAISIN NUT
PEANUT BUTTER
HAND DIPPED PEANUT BUTTER
SHORTBREAD
SEMI SWEET CHOCOLATE CHIP
SEMI SWEET CHOCOLATE CHIP W/NUTS
TRIPLE CHOCOLATE
WHITE CHUNK MACADAMIA

BROWNIES
GERMAN CHOCOLATE
PECAN PIE
MACADAMIA FUDGE
WALNUTFUDGE
ROCKY ROAD
PEANUT BUTTER BAR
PECAN FUDGE

MUFFINS
PUMPKIN (SEASONAL)
BANANA WALNUT
BRAN RAISIN WALNUT
MANDARIN ORANGE
CORNBREAD
BLUEBERRY
RASPBERRY
CHOCOLATE CHIP
BANANA CHOCOLATE CHIP

COFFEE
<PAGE>



                                    EXHIBIT B



            LIST OF LICENSED TRADENAMES, TRADEMARKS AND SERVICE MARKS



                                 [SEE ATTACHED]

































                                LICENSE AGREEMENT


                                     between



                       MRS. FIELDS DEVELOPMENT CORPORATION
                             a Delaware corporation



                                       and



                       MARRIOTT MANAGEMENT SERVICES CORP.
                             a Delaware corporation



                                           DATED: October 28, 1993





<PAGE>




                                TABLE OF CONTENTS
DEFINITIONS................................................................  1
GRANT OF LICENSE.............................................................3
TRANSFER OF LICENSED TRADE SECRETS AND ASSISTANCE............................4
CONFIDENTIALITY..............................................................4
PUBLICITY....................................................................5
NO COMPETITIVE BUSINESS......................................................5
SYSTEM STANDARDS.............................................................6
UNDERTAKINGS BY LICENSEE.....................................................7
UNDERTAKINGS OF LICENSOR....................................................13
PRODUCT PURCHASES, PAYMENTS AND ROYALTIES...................................15
ACCOUNTING, REPORTS AND FINANCIAL STATEMENTS................................16
TERM AND TERMINATION........................................................17
INDEMNIFICATION.............................................................19
BINDING EFFECT, ASSIGNMENT..................................................20
ADVERTISING AND PROMOTIONAL DOCUMENTATION AND EXPENSES......................20
NOTICES.....................................................................22
GENERAL PROVISIONS..........................................................22
EXHIBIT A - LICENSED PRODUCTS
EXHIBIT B - LIST OF LICENSED TRADENAMES,TRADEMARKS AND SERVICE MARKS
EXHIBIT C - MARRIOTT LOCATION REQUEST FORM




<PAGE>

                                LICENSE AGREEMENT

        THIS  LICENSE  AGREEMENT  (the  "Agreement")  is made  this  28th day of
October, 1993, by and between MRS. FIELDS DEVELOPMENT CORPORATION  ("Licensor"),
a Delaware  corporation and MARRIOTT MANAGEMENT SERVICES CORP.  ("Licensee"),  a
Delaware corporation.

                                   WITNESSETH:

         WHEREAS,  Licensor  has  invented  and  acquired  and will  continue to
develop and acquire certain proprietary  knowledge,  trade secrets,  techniques,
recipes,  formulations of ingredients and processes  related to the composition,
production,  marketing  and sale of bakery  products,  cookies  and  other  food
products commonly sold at Mrs. Fields cookie stores;

         WHEREAS,  Licensee  manages and operates  restaurants  and food service
facilities  at  universities,   colleges,   health  care,  corporate  and  other
commercial complexes;

         WHEREAS,  Licensor  desires  to  license to  Licensee  the  right,  and
Licensee  desires  to obtain a license  from  Licensor,  to  utilize  Licensor's
techniques  and processes to produce and sell the Licensed  Products (as defined
below) at certain  locations as specified herein under certain of the tradenames
and trademarks used by Licensor and upon the terms and conditions  hereafter set
forth;

         WHEREAS, Licensor has also agreed to make available to Licensee certain
assistance, in accordance with the terms and provisions hereof;

         NOW THEREFORE,  in  consideration of the premises and the covenants and
agreements  contained herein and other valuable  consideration,  the receipt and
sufficiency  of  which is  hereby  acknowledged,  the  parties  hereto  agree as
follows:

         1.       DEFINITIONS

                  (a)  "Competitive  Business"  means any business  operating or
         granting franchises or licenses to others to operate outlets which sell
         fresh baked breads, croissants, pastries, cookies, brownies, muffins or
         other  bakery  products.   Notwithstanding  the  foregoing,   the  term
         "Competitive Business" shall not be deemed to preclude Licensee, or its
         officers, directors, employees, shareholders or partners, or members of
         their immediate  families,  from (i) owning  securities in a company if
         such  securities  are  listed  on a stock  exchange  or  traded  on the
         over-the-counter  market and represent two percent (2%) or less of that
         class of securities,  (ii) operating  outlets or selling products under
         the name  "Cinnabon"  or "Dunkin'  Donuts",  (iii)  selling fresh baked
         products under various tradenames and trademarks,  provided Licensee is
         not a franchisee or licensee of such trademarks or tradenames,  or (iv)
         selling fresh baked products, other than cookies,  brownies and muffins
         under other tradenames or trademarks at Licensed Locations.


<PAGE>

         (b)  "Control",  "Controlled"  and  "Controlling"  means  the  power to
exercise a controlling influence over the management, policies or personnel of a
person,  company,  partnership,  joint  venture,  corporation  or other group of
organized persons.

         (c) "Gross  Sales" shall have the meaning set forth in paragraph  10(c)
hereof.

         (d) "Licensed  Location" or "Licensed  Locations" means any university,
college,  commercial  building  or office  complex,  or other  location  whereat
Licensee  has  contracted  with the owner or manager  thereof  to  provide  food
service,  which  location has been  approved in writing by Licensor (in its sole
discretion) as a location at which Licensee may sell Licensed Products under the
Licensed  Names and Marks,  pursuant to the  approval  form  attached  hereto as
Exhibit C.

         (e) "Licensed  Names and Marks" means the  tradenames,  trademarks  and
service marks listed and described in Exhibit B.

         (f)  "Licensed  Products"  means the items,  articles or food  products
described  on Exhibit A  attached  hereto or any other  bakery  goods or cookies
which, pursuant to the terms of this Agreement, become "Licensed Products".

         (g)      "Licensed Territory" means the United States.

         (h)  "Licensed  Trade  Secrets"  means  all  transferable   techniques,
processes,  methods of production and  commercialization,  training methods, and
know-how  pertaining to and necessary or useful in relation to the  composition,
production and sale of Licensed Products. Licensed Trade Secrets shall be deemed
to include, as and when available, all additional techniques, processes, methods
of production  and  commercialization  and other  know-how  and/or  improvements
thereto, whether acquired or reduced to practice by Licensor before or after the
date hereof which relate to the Licensed  Trade  Secrets and which are necessary
or useful for the  formulation,  composition,  production  and sale of  Licensed
Products.  Licensed Trade Secrets shall not include,  and Licensee shall have no
right,  title,  interest  or license  in, the  recipes or  formulations  for the
Licensed Products.

         (i) "Mrs.  Fields Store" or "Mrs.  Fields Stores" means the sections or
areas of Licensed  Locations  owned and operated by Licensee as a retail  cookie
outlet under the Licensed  Names and Marks,  and approved in writing by Licensor
(in its sole discretion).

         (j)  "Operating  Manual"  means  Licensor's  operating  manual for Mrs.
Fields Cookie Stores as modified and revised from time to time.
         (k)  "Protected  Information"  means the  Licensed  Trade  Secrets  and
Licensor's  recipes,  formulations,   systems,  programs,  procedures,  manuals,
confidential reports and communications,  marketing techniques and arrangements,
purchasing  information,   pricing  policies,   quoting  procedures,   financial
information,  employee,  customer,  supplier and  distributor  data,  all of the
materials  or  information  relating to the SLC1 - GIBBSW - 3443.5 2 business or
activities  of  Licensor  which are not  generally  known to others  engaged  in
similar  businesses  or  activities,  and all  modifications,  improvements  and
enhancements  which  are  derived  from or  relate  to  Licensee's  access to or
knowledge of any of the above  enumerated  materials or information  (whether or
not any of the above are  reduced to writing  or  whether or not  patentable  or
protectable by copyright) which Licensee receives, receives access to, conceives
or develops or has received,  received  access to,  conceived or  developed,  in
whole or in part, directly or indirectly,  in connection with Licensee's license
hereunder. Information which is independently developed by Licensee or which was
already in the possession of Licensee prior to the date of the Original  License
and which was not obtained in connection with the  transactions  contemplated by
the  Original  License or this  Agreement,  or  information  which is or becomes
publicly  available  without  breach  of (i)  this  Agreement,  (ii)  any  other
agreement or instrument to which Licensee is a party or a beneficiary,  or (iii)
any duty  owed to  Licensor  by  Licensee,  shall  not be  considered  Protected
Information hereunder.
<PAGE>

         (1) "Restricted  Person" means Licensee,  any  subsidiary,  parent,  or
affiliate of Licensee, or any officer or director of the same.

         (m)  "Royalty  Payment"  shall have the meaning set forth in  paragraph
10(c) hereof.

         (n) "System  Standards" shall have the meaning set forth in paragraph 7
hereof.

         (o) "Term" shall have the meaning set forth in paragraph 12(a) hereof.

2.     GRANT OF LICENSE

         (a) Licensor hereby grants to Licensee and Licensee hereby accepts from
Licensor,  upon the terms and  conditions  hereinafter  specified,  a license to
employ the Licensed  Trade  Secrets and the Licensed  Names and Marks during the
Term to  produce  and sell the  Licensed  Products  from Mrs.  Fields  Stores at
Licensed Locations in the Licensed Territory.

         (b) The  license  granted  pursuant  to  this  Agreement  shall  not be
exclusive  to Licensee  and Licensor  shall not be  precluded  from,  and hereby
expressly  retains the right to: (i) offer for sale and sell, and license others
to offer for sale and sell,  the Licensed  Products under the Licensed Names and
Marks and other trademarks and service marks, including,  without limitation, at
retail outlets similar to or in competition with the Licensor's Stores,  through
similar or dissimilar  channels of  distribution,  and pursuant to any terms and
conditions Licensor deems appropriate; (ii) offer for sale and sell, and license
others to offer for sale and sell,  any other  products  or  services  under the
Licensed Names and Marks;  and (iii) own,  operate and grant to others the right
to operate cookie



<PAGE>

stores or other stores or outlets selling  Licensed  Products under the Licensed
Names  and  Marks  on  such  terms  and  conditions  as  Licensor,  in its  sole
discretion, deems appropriate.

         (c) Notwithstanding the foregoing,  Licensor shall not own, operate, of
license others to own or operate  (other than  Licensee) any business  utilizing
the Licensed Names and Marks at any Licensed Location.

3.       TRANSFER OF LICENSED TRADE SECRETS AND ASSISTANCE

         (a) Licensor  agrees to transmit the Licensed Trade Secrets to Licensee
by any reasonable means upon request.

         (b)  Licensor  will  provide a training  program at such  locations  as
Licensor shall select,  for up to five (5) designated  staff members of Licensee
who are to be store  managers at Licensed  Locations.  Licensee shall pay all of
Licensee's out-of-pocket expenses incurred for such training program,  including
travel  and  lodging,  and  Licensor  shall pay for its  out-of-pocket  expenses
incurred in providing such training.  Thereafter,  Licensee shall  establish its
own training program for store managers and other supervisory personnel for each
Mrs.  Fields  Store opened and operated by Licensee  hereunder,  which  training
program shall be conducted strictly in accordance with the policies,  procedures
and methods of Licensor.  Each manager  attending such training program shall be
required to complete all phases of the training  program,  and to participate in
all other activities  required to open a Mrs. Fields Store. The training program
so  furnished  shall  be  similar  to the  training  program  utilized  to train
Licensor's own store managers.

         (c)  Licensor  shall have the right at any time to attend  and  inspect
Licensee's  training  program to ensure  that it complies  with the  procedures,
methods  and  qualifications  of  Licensor.   Upon  notice  from  Licensor  that
Licensee's  training  program does not meet the standards  required by Licensor,
Licensee will  immediately take such action as is required to bring its training
program into compliance with the training requirements of Licensor.

4.       CONFIDENTIALITY

         (a) Licensee  understands that the Protected  Information  disclosed to
Licensee by Licensor  under this Agreement is secret,  proprietary  and of great
value to Licensor,  which value may be impaired if the secrecy of the  Protected
Information is not maintained.

         (b) Licensor has taken and will  continue to take  reasonable  security
measures to preserve and protect the secrecy of the  Protected  Information  and
Licensee agrees to take all measures reasonably  necessary,  including,  without
limitation,  the measures hereinafter specified,  to protect the secrecy of such
information in order to prevent it



<PAGE>


from failing into the public domain or into the  possession of persons not bound
to maintain the secrecy of such information.

         (c) Licensee agrees not to disclose the Protected  Information obtained
pursuant to this  Agreement,  either  directly or  indirectly,  to any person or
entity, including any subsidiary or affiliate of Licensee (other than Licensee's
key officers and employees to whom disclosure is necessary for employment of the
Licensed  Trade  Secrets),  during  the  term of this  Agreement  or at any time
following the expiration or termination of this Agreement.

         (d)  Licensee  shall  exercise  all  other  necessary   precautions  to
safeguard the secrecy of the Protected Information disclosed pursuant hereto and
to prevent the unauthorized  disclosure  thereof to anyone other than Licensee's
key  officers  and  employees  to whom it is  necessary to disclose the same for
production and sale of the Licensed Products.

         (e) If  Licensor  sustains  its  burden  of  proof  that  Licensee  has
disclosed, divulged, revealed, reported, published, transferred or used, for any
purpose whatsoever,  except as authorized herein, any Protected Information, and
Licensee shall assert as a defense that such  information  (i) was already known
to  Licensee  prior  to  the  execution  of  the  Original  License,   (ii)  was
independently developed by Licensee,  (iii) was disclosed to or by third parties
without violation of this Agreement or similar  agreements,  (iv) was already in
the public domain prior to the execution of the Original License, or (v) entered
the public domain without  violation of this Agreement or the Original  License,
Licensee shall bear the burden of proof in establishing such defense.

         5.       PUBLICITY

Licensee  and  Licensor  agree not to issue any press  release  or other  public
announcement of this Agreement or the transactions  contemplated  herein without
the  prior  written  approval  by each  party  hereto  of the  issuance  of such
announcement and the text thereof.  In the event any such press release or other
public  announcement  shall be required t)y law,  Licensee and Licensor agree to
issue such release or announcement  only after consulting in good faith with one
another with respect to the form and substance of such release or announcement.

         6.     NO COMEPETITIVE BUSINESS

         In consideration for the License granted hereunder,  and the disclosure
of the  Protected  Information,  Licensee  agrees that,  during the term of this
Agreement  and for one (1) year  thereafter,  in and with  respect  to  Licensed
Locations  in the  Licensed  Territory,  neither  Licensee,  nor any  Restricted
Person, shall:

                    (i)  have any direct or indirect  Controlling  interest as a
                         disclosed  or   beneficial   owner  in  a   Competitive
                         Business,  except  other Mrs.  Fields  Stores  operated
                         under license agreements with Licensor;
<PAGE>


                    (ii) perform  services  as  a  director,  officer,  manager,
                         employee,   consultant,    representative,   agent   or
                         otherwise for a Competitive Business, except other Mrs.
                         Fields Stores  operated under license  agreements  with
                         Licensor;

                    (iii)become  a  licensee  or  franchisee  of  a  Competitive
                         Business; or

                    (iv) operate,  or allow  others to  operate,  a  Competitive
                         Business at a Licensed  Location owned,  operated by or
                         under contract with Licensee.

         7.     SYSTEM STANDARDS

     Licensee  acknowledges  and agrees that the  operation  of the Mrs.  Fields
Stores in accordance with the specifications,  standards,  operating  procedures
and rules Licensor prescribes from time to time for the operation of Mrs. Fields
Stores (the "System  Standards")  is the essence of this Agreement and essential
to preserve the goodwill of the Licensed  Names and Marks.  Therefore,  Licensee
will  maintain and operate each Mrs.  Fields Store in  accordance  with each and
every System Standard,  as periodically modified and supplemented by Licensor in
its discretion during the term of this Agreement.  System Standards may regulate
any one or more of the following with respect to a Mrs. Fields Store:

                  (i)      within the confines of the Mrs. Fields Store within a
                           Licensed  Location,   the  design,   layout,   decor,
                           appearance   and   lighting;   periodic   and   daily
                           maintenance, cleaning and sanitation;  replacement of
                           obsolete or worn-out fixtures, furnishings, equipment
                           and  signs;  use  of  interior  and  exterior  signs,
                           emblems,  lettering  and logos  and the  illumination
                           thereof;

                    (ii) types, models,  brands,  maintenance and replacement of
                         required equipment, fixtures, furnishings and signs;

                    (iii) approved and disapproved Licensed Products;

                    (iv) designated and approved suppliers  (including  Licensor
                         and/or  its   affiliates)   of   equipment,   fixtures,
                         furnishings,   signs,   products,   raw  materials  and
                         supplies;

                    (v)  use and  operation  of a point of sale  register  which
                         accurately accounts for gross sales;

                    (vi) marketing,  advertising and promotional  activities and
                         materials authorized for use; (vii) use of the Licensed
                         Names and Marks;

<PAGE>

                    (viii)  qualifications,   training,  dress,  appearance  and
                         staffing of employees;

                    (ix) participation in reasonable market research and testing
                         of  new  products  and  service  development   programs
                         prescribed by Licensor;

                    (x)  management by managers who have successfully  completed
                         Licensee's training program;  communication to Licensor
                         of the  identities  of such  managers;  replacement  of
                         managers whom Licensor  determines to be unqualified to
                         manage a Mrs. Fields Store;  and other matters relating
                         to the  management of the Mrs.  Fields Stores and their
                         management personnel;

                    (xi) with   respect   to  each  Mrs.   Fields   Store,   the
                         bookkeeping,  reporting  formats and content of reports
                         to Licensor of sales,  revenues,  and related financial
                         information necessary to confirm gross sales;

                    (xii) compliance with applicable laws; obtaining required
                           licenses and permits; and notification of Licensor in
                           the event any action, suit or proceeding is commenced
                           against  Licensee in relation  to or  concerning  any
                           Mrs. Fields Store or the operation thereof;

                    (xiii) payment of vendors;  terms and conditions of sale and
                         delivery of any payment for  products,  raw  materials,
                         supplies and services sold by Licensor,  its affiliates
                         or unaffiliated suppliers.

         Licensee agrees that the System Standards may be periodically  modified
by  Licensor  and that  such  modifications  may  obligate  Licensee  to  invest
additional  capital in each Mrs.  Fields Store  and/or  incur  higher  operating
costs,  provided  that  such  modifications  are  made on a  system-wide  basis.
Licensor will not obligate Licensee to invest additional  capital at a time when
such investment cannot in Licensor's reasonable judgment be amortized during the
remaining term of this Agreement.  Licensee hereby agrees that System  Standards
prescribed from time to time in the Operating Manual, or otherwise  communicated
to Licensee in writing,  shall  constitute  provisions  of this  Agreement as if
fully set forth  herein;  provided,  however,  that if any conflict  between the
terms of this Agreement and any System  Standard shall arise,  the terms of this
Agreement  shall control.  All  references to this  Agreement  shall include all
System Standards as periodically modified.

         8.     UNDERTAKINGS BY LICENSEE

         Licensee represents,  acknowledges,  agrees,  covenants and warrants as
follows:

                  (a) Unless  Licensor  consents in writing,  Licensee shall use
         the Licensed Trade Secrets and the Names and Marks:

<PAGE>

                    (i)  only  for  the   purposes  of  and   pursuant  to  this
                         Agreement,

                    (ii) only in a manner consistent with the scope of the
                           relevant registration of the Licensed Names and Marks
                           or applications therefor in the Licensed Territory,

                    (iii)only  in  the  manner   permitted  and   prescribed  by
                         Licensor as set forth herein,

                    (iv) only with respect to Licensed Products, and

                    (v)  only to sell Licensed Products at Mrs. Fields Stores.

     (b) Licensee has no claim, option, or other right whatsoever, direct or
implied, to any like license for any geographic area or location, other than the
Mrs. Fields Stores within the Licensed Territory.

     (c)  Licensee  recognizes  the value of the good will  associated  with the
Licensed
Products,  Names and Marks and  acknowledges  that the Licensed  Trade  Secrets,
Products,  Names and  Marks  and all  rights  therein  and good will  pertaining
thereto belong exclusively to Licensor.

         (d) Licensee will not, during the term of this Agreement or thereafter,
attack the title or any rights of Licensor in and to the Licensed Trade Secrets,
Products,  Names and Marks or attack the validity of this  Agreement,  any other
license  agreement  to which  Licensor  is a party  and/or  the  Licensed  Trade
Secrets, Products, Names and Marks.

         (e) Licensee will assist Licensor,  at Licensor's cost and expense,  to
the extent  necessary in the  procurement of any protection or to protect any of
Licensor's  rights to the  Licensed  Names and  Marks,  and  Licensor,  if it so
desires,  may  continence or prosecute any claims or suits in its own name or in
the name of Licensee or join Licensee as a party thereto.  Licensee shall notify
Licensor in writing of any infringements or imitations by others of the Licensed
Names and Marks which may come to Licensee's attention,  and Licensor shall have
the sole right to determine  whether or not any action shall be taken on account
of any such infringements or imitations at Licensor's cost and expense. Licensee
shall  not  institute  any  suit or take  any  action  on  account  of any  such
infringements  or  imitations  without first  obtaining  the written  consent of
Licensor so to do.

         (f)  Licensee  will do nothing to destroy,  impair or in any way impede
the effect and validity of the Licensed Names and Marks.

         (g) Licensee  will so conduct and operate each Mrs.  Fields Store so as
to preserve the business integrity and good reputation of Licensor; and Licensee
will refrain

<PAGE>

from all activity involving any significant risk of bringing any of the Licensed
Names and Marks into  disrepute or in any way damaging any of the Licensed Names
and Marks.

         (h) For the  protection  of the  consumer  public  and for the  further
protection of the good will and trade reputation of Licensor, Licensee will only
sell at Mrs. Fields Stores, Licensed Products, non-alcoholic beverages and other
condiments  consistent with the good quality,  reputation and business integrity
of Licensor and in accordance  with the System  Standards  and Operating  Manual
(unless Licensor consents in writing to the sale of other goods or products) and
that all Licensed Products manufactured,  advertised, and sold by Licensee under
the  Licensed  Names and Marks  shall be subject to and in  compliance  with the
quality control standards, procedures, specifications,  formulations and recipes
of Licensor as set forth in the Operating Manual and System  Standards,  as such
may be varied by Licensor in order to  accommodate  the  functioning of the Mrs.
Fields Stores at Licensed Locations.

         (i) The  Licensed  Products  and other  products  produced  and sold by
Licensee  at each Mrs.  Fields  Store  shall be of high  quality  and  standard,
comparable with that of Licensor's own stores, and of such style, appearance and
quality as to be adequate for the  protection  and  enhancement  of the Licensed
Names and Marks and the good will pertaining thereto;  will be prepared and sold
in accordance with all applicable laws; and shall not reflect adversely upon the
good name of Licensor or the Licensed Names and Marks.

         (j) Licensor may request  representative  samples of Licensed  Products
from Licensee and if, at any time,  Licensor  deems the quality of such products
to be below the  standards of quality  historically  and  currently  observed by
Licensor,  Licensor  may so notify  Licensee,  in  writing,  and  Licensee  will
promptly  bring such  sub-standard  products up to the quality  standards set by
Licensor.  Licensor's  right to oversee  the  quality of the  Licensed  Products
herein shall not in any way replace,  supersede,  or substitute  for the quality
control  required to be  exercised  by Licensee  hereunder.  The exercise of any
action  of  quality  control  by  Licensor  shall be for its sole and  exclusive
benefit.  Licensor  shall not be  responsible to Licensee or any other person or
entity for any  liability  arising  out of the  exercise  or failure to exercise
quality control with respect to the operation of the Mrs.
Fields Stores.

         (k) All  employees of Licensee,  while engaged in the operation of each
Mrs. Fields Store,  shall at all times during said employment present a neat and
clean appearance and render competent and courteous service to all patrons.

         (l) Licensor shall have the right to inspect each Mrs.  Fields Store at
any reasonable time with the right to determine whether Licensee's operations in
connection  with the use of the Licensed Names and Marks are consistent with the
standards set forth in this Agreement. All inspections shall be made in a manner
so as to  minimize  any  disruption  to the Mrs.  Fields  Store  subject to such
inspection.  If  Licensor  determines  such  operations  do not comply with such
standards and so notifies Licensee of the same,



<PAGE>

Licensee shall  immediately  thereafter  take such steps,  actions or activities
necessary to bring its operations into compliance with such standards.

         (m) Licensor shall have the right to inspect any of the artwork, signs,
logos,   packaging  and   advertising   using  the  Licensed   Names  and  Marks
(collectively  the "Signs") to determine  whether the Signs are consistent  with
the Licensed  Names and Marks and are being used in a manner which  promotes the
good reputation and business integrity of Licensor.  If Licensor determines that
such Signs or the use thereof are not  consistent  with the  Licensed  Names and
Marks or do not promote the good  reputation or business  integrity of Licensor,
and Licensor so notifies  Licensee of the same,  Licensee shall  thereafter take
such steps or actions as may be  necessary to correct the Signs.  At  Licensee's
request,  Licensor will inspect the Signs and approve or  disapprove  the use of
such Signs,  as the case may be, prior to their use.  Once Licensee has received
approval  of any Signs by  Licensor,  Licensor  agrees not to revoke or withdraw
such  approval.  Such  approval  will be  deemed  only to  extend to the Sign as
submitted  to  Licensor  for  approval by  Licensee,  and any  material  change,
alteration,  or other  revision to such Sign shall require  further  approval by
Licensor.

         (n)  Licensee  will cause  signage to be placed on the  outside of each
Mrs.  Fields Store.  Such signage shall be illuminated  and shall conform in all
respects to the requirements contained in paragraph 8(m) above.

         (o) That any  modification,  improvement  or enhancement by Licensee to
the Licensed Trade Secrets,  Products,  Names and Marks (whether or not approved
or developed  with the advice or support of  Licensor),  shall be the  exclusive
property of Licensor,  and that any Licensed  Products so modified,  enhanced or
improved shall be sold only with the prior approval of Licensor.

         (p) Each Mrs.  Fields Store shall have a manager  trained and certified
by Licensee in accordance with  Licensor's  standards as provided in paragraph 3
hereof,  and each manager shall also be certified by Licensee in accordance with
Licensor's  standards as provided in paragraph 3 hereof,  regarding training and
quality control procedures.

         (q)  Licensee  will not develop and operate a Mrs.  Fields Store at any
Licensed  Location  without first  receiving  the written  approval of Licensor,
which approval shall be in Licensor's sole  discretion.  Licensor will give such
approval or  disapproval  within ten (10) business  days of  Licensee's  written
request.  Licensee agrees to give at least ninety (90) days prior written notice
of a planned opening of any Mrs. Fields Store.

         (r) Licensee will comply with all laws and  regulations  to which it is
subject in the opening and  operation of each Mrs.  Fields Store at its expense,
and that it will cooperate with Licensor in complying with all applicable  state
franchising laws and  regulations,  and will not open a Mrs. Fields Store in any
state  until  Licensor  has  complied  with  applicable   franchising   laws  or
regulations.  The written  approval by Licensor to Licensee  with respect to the
development  and operation of a particular Mrs. SLC1 - GIBBSW - 3443.5 10 Fields
Store shall  constitute  Licensor's  representation  that it has  complied  with
applicable franchising laws and regulations applicable to such Mrs. Fields Store
or there is an exemption therefrom.

         (s) Licensee shall be responsible for obtaining all carts and/or kiosks
and/or otherwise constructing and developing each Mrs. Fields Store, as the case
may be,  however,  Licensor  will  furnish to  Licensee  prototypical  plans and
specifications for a Mrs. Fields Store,  including requirements for exterior and
interior materials and finishes,  dimensions,  design,  image,  interior layout,
decor, fixtures,  equipment, signs, furnishings and color scheme. Licensee shall
prepare all required construction plans and specifications to suit the shape and
dimensions of the proposed  premises for each Mrs. Fields Store, and will ensure
that such  plans  and  specifications  comply  with all  applicable  ordinances,
building  codes,   permit   requirements   and  with  lease   requirements   and
restrictions.  Licensee  shall  further  submit any cart design or  construction
plans and  specifications to Licensor for its approval prior to the commencement
of the  manufacture of a cart,  kiosk,  or other  construction  of a Mrs. Fields
Store. Licensee will manufacture (or have manufactured),  construct and decorate
each Mrs.  Fields  Store  only in  accordance  with the  plans,  specifications,
designs and equipment specifications submitted to and approved by Licensor. Once
a cart,  kiosk,  or other Mrs.  Fields Store design or modification is approved,
such design  shall be deemed  approved  for future use in all  stores.  Licensee
hereby agrees that the plans and  specifications  for any cart,  kiosk, or other
Mrs. Fields Store developed and approved pursuant to this paragraph, may be used
by Licensor,  its  affiliates and any licensee or franchisee of Licensor and its
affiliates,  without any further consideration other than the license granted to
Licensee  pursuant  to this  Agreement;  provided  that  the use of such  carts,
kiosks, or other concepts  developed and approved pursuant to this Agreement are
used by Licensor,  its affiliates or licensees and franchisees in a manner which
is  consistent  with the good  quality,  reputation  and  business  integrity of
Licensor and in accordance  with Licensor's  standards and operating  procedures
for similar types of locations.

         (t)  Licensee  will,  at its sole  expense,  do or cause to be done the
following with respect to the development of each Mrs. Fields Store:

                    (i)  Obtain all required  building,  utility,  sign, health,
                         sanitation,  business,  environmental and other permits
                         and licenses required for construction and operation of
                         each Mrs. Fields Store;

                    (ii) Purchase  and install  all  required  carts,  fixtures,
                         furnishings, equipment and signs required for operation
                         of each Mrs. Fields Store; and

                    (iii)Purchase  all  required  inventory  for the  opening of
                         each Mrs. Fields Store.



<PAGE>



         (u) Licensee  will only use  ingredients,  formulas  and supplies  that
conform  to  the  standards  and  specifications  designated  by  Licensor.  Any
non-proprietary products or ingredients purchased by Licensee shall be purchased
and shall  comply with all of  Licensor's  specifications  with  respect to such
products.

         (v) Licensee  represents  that it has made its own  investigation  with
respect  to  the  licenses   granted   hereunder  and  is  not  relying  on  any
representations  or  warranties  of  Licensor  other than  those made  expressly
herein.  Licensee  hereby affirms that Licensor,  its agents,  employees  and/or
attorneys  have not  made  nor has  Licensee  relied  upon  any  representation,
warranty or promise with  respect to the subject  matter of this  Agreement  not
expressly   contained   herein.   Without   limiting  the  foregoing,   Licensee
acknowledges  that no warranties or  representations,  express or implied,  have
been made by Licensor, its agents, employees and/or attorneys, or will be relied
upon by Licensee,  as to the economic  consequences  of this  Agreement,  or any
other fact or matter  relating to the  relationship of the parties except as set
forth in this Agreement.

         (w) Licensee will only sell Licensed  Products,  drinks and  condiments
from Mrs. Fields Stores under the Licensed Names and Marks.

         (x) Licensee  will operate each Mrs.  Fields Store opened  hereunder in
accordance  with the  Operating  Manual  furnished to Licensee  pursuant to this
Agreement.  Licensee  shall keep one copy of the  Operating  Manual at each Mrs.
Fields Store, shall keep each such manual current and, in the event of a dispute
relating to the contents of the Operating Manual,  the master copy that Licensor
maintains  at its  principal  office  shall be  controlling,  provided  that all
updates have been given to Licensee.  Licensee  hereby  agrees that it will only
copy the Operating  Manual so as to provide each Mrs. Fields Store with one copy
thereof,  and  will  not at any time  otherwise  copy any part of the  Operating
Manual.

         (y)  Upon  the  execution  hereof,  and  for  at  least  one  (1)  year
thereafter,  that Licensee, or one or more of its current directors or executive
officers,  has and will continue to have more than two years of prior management
experience in the operation of food service establishments.

         (z) Licensee reasonably anticipates that the sale of food and beverages
from the Mrs. Fields Stores operated  pursuant to this Agreement will not exceed
twenty  percent (20%) of the dollar volume of Licensee's  projected  gross sales
from all operations in the foreseeable future.

         (aa) In  addition  to  operating  any  Mrs.  Fields  Stores  hereunder,
Licensee sells products,  supplies and performs  services which are not supplied
to Licensee by Licensor  pursuant to this Agreement,  and which are not utilized
with any  equipment,  products,  supplies  or  services  provided to Licensee by
Licensor pursuant to this Agreement.



<PAGE>


         (ab) Licensee will not at any time or in any manner whatever,  claim or
take any advantage  from or benefit of any state or federal  franchise law which
may arise from.,  or affect the terms of, this  Agreement,  and Licensee  hereby
expressly  waives,  to the extent  permitted by law, all benefit of, or cause of
action  under any such state or federal  franchise  law,  except with respect to
Licensor's fraud or knowing misrepresentation.

         (ac) Upon notice from Licensor not to open a Mrs.  Fields Store because
such opening would violate a state's  applicable  franchise laws,  Licensee will
not open any Mrs.  Fields Store until  Licensor has complied with all applicable
franchise  laws for the state in which such Mrs.  Fields Store is to be located,
or until Licensor has determined  that the opening of such Mrs.  Fields Store is
exempt from that state's applicable franchise laws.

         (ad)  Licensee  has full  power and  authority  under its  Articles  of
Incorporation  and  Bylaws to enter  into this  Agreement  and the  transactions
contemplated  hereby,  and that the  entering  into of this  Agreement  does not
contravene,  infringe  upon or  constitute  a  default  under any  agreement  or
covenant to which  Licensee  is a party or violate or  conflict  with any law or
regulation by which it is bound.

         (ae) No  filing,  registration,  approval  or  consent  heretofore  not
obtained of any governmental  agency or instrumentality or of any stock exchange
authority is required for the authorization, delivery or performance by Licensee
of this Agreement.

9.      UNDERTAKINGS OF LICENSOR

Licensor represents, acknowledges, agrees, covenants, and warrants as follows:

         (a) That  the  Licensed  Trade  Secrets  constitute  and  shall  always
constitute all processes, procedures and rights which are necessary or useful to
make, have made and to sell the Licensed Products;

         (b) That  Licensor  has the full  right and power  under its Bylaws and
Certificate  of  Incorporation  to grant  Licensee  the license as  contemplated
herein,  and perform the same and that  execution of this  Agreement by Licensor
does not  infringe  or  constitute  a default  under any  agreement  or covenant
(subject to any lease or radius restrictions with respect to Mrs. Fields Stores)
to which  Licensor is a party or violate or conflict  with any law or regulation
by which it is bound;

                    (c)  That  Licensor  will take (or cause to be taken) at its
                         cost,   all  steps   necessary  to: 

                    (i)  maintain  the  confidentiality  of the  Licensed  Trade
                         Secrets in accordance with all relevant laws;
<PAGE>

                    (ii) prepare,  execute,  and  file all  documents,  notices,
                         applications,  registrations and timely renewals hereof
                         or  other  documents  required  or  necessary  for  the
                         protection of the Licensed Names and Marks; and

                    (iii) defend the Licensed Names and Marks.

         (d)  No  filing,  registration,  approval  or  consent  heretofore  not
obtained  from  any  governmental  agency  or  instrumentality  or of any  stock
exchange  authority is required for the  authorization,  execution,  delivery or
performance by Licensor or this Agreement.

         (e) Licensor  will loan to Licensee  during the term of this  Agreement
one copy of the Operating  Manual.  The Operating Manual shall contain mandatory
and suggested  specifications,  standards and operating procedures that Licensor
prescribes from time to time for Mrs. Fields Stores, and information relating to
Licensee's other obligations  under this Agreement.  The Operating Manual may be
modified  from time to time to reflect  changes  in the  image,  specifications,
standards,  procedures,  Licensed  Products and System Standards for Mrs. Fields
Stores. Licensor shall timely furnish all updates to Licensee.

         (f) Licensor will make  available to Licensee  Licensor's  prototypical
plans for Mrs. Fields Stores (including carts).

         (g)  Licensor  agrees  to allow  Licensee  to  contract  directly  with
Licensor's approved vendors, manufacturers and suppliers and that Licensee shall
have the option of negotiating  distribution systems directly with said approved
vendors, manufacturers and suppliers.

         (h) None of the Licensed  Trade Secrets,  Licensed Names and Marks,  or
Protected Information violate or infringe upon any trademark,  tradename, patent
or other property right held by any third party.

         (i)  Licensor  will  use  commercially   reasonable  efforts  to  cause
sufficient  ingredients  and/or  frozen dough  products to be made  available to
Licensee to enable each Mrs. Fields Store to operate as herein  contemplated and
to  meet  the  reasonably   anticipated  demand  of  patrons  and  customers  of
Licensee-operated  Mrs. Fields Stores.  Licensor further agrees that it will use
commercially  reasonable  efforts to cause such  frozen  dough to be of the same
type and quality as the frozen  dough used by Licensor  to  manufacture  similar
products in its own Mrs. Fields Stores.

         (j)  Licensee  may use  frozen  dough  to  produce  Licensed  Products,
provided  that the  specifications  for such dough and the supplier  thereof are
approved in writing by Licensor.

         (k)  Licensee  shall  have  the  right to  present  to  Licensor  other
manufacturers   or   distributors   of  frozen  dough  products  for  Licensor's
consideration  for the  manufacture  of frozen  dough used to  produce  Licensed
Products. If Licensor is supplying Licensee with


<PAGE>

its needs of frozen dough products for Licensed Products,  Licensor, in its sole
discretion,  may thereafter  decide whether to designate such  manufacturers  as
approved manufacturers of frozen dough products hereunder. If Licensor is unable
to  cause  sufficient  ingredients  and/or  frozen  dough  products  to be  made
available  to  Licensee to enable  each Mrs.  Fields  Store to operate as herein
contemplated  and to meet the  reasonably  anticipated  demand  of  patrons  and
customers of such Mrs.  Fields  Stores,  Licensor  shall  reasonably  approve or
disapprove the manufacturer  presented to Licensor as provided above, subject to
Licensor  entering  into a supply  agreement  with  such  proposed  manufacturer
wherein  such  manufacturer  agrees to  manufacture  frozen  dough  products  in
accordance  with the quality  standards,  specifications,  procedures  and other
standards of Licensor.

         (l) Licensor will cooperate  with Licensee in Licensee's  obtaining any
necessary  consents  with respect to leases,  operating  agreements,  management
agreements,  or other agreements  giving Licensee the right to possession of the
Licensed  Locations  from any  landlord,  client,  or  other  person  or  entity
controlling the Licensed Location.

         (m) Licensor acknowledges that presently and in the future Licensee may
operate  and/or license  others to operate  restaurant  operations or other food
service outlets under various tradenames  including,  without  limitation,  Taco
Bell,  Kentucky Fried Chicken,  Domino's,  Pizza Hut, The Beanery,  Burger King,
Dunkin' Donuts and Tim Horton  Donuts,  Nathans,  TCBY Yogurt and Sbarro's,  and
that  nothing  in this  Agreement  shall be deemed  to  restrict  Licensee  from
operating or licensing any restaurant or other  operation under any tradename or
at any location.  Licensor  also  acknowledges  that Licensee has  independently
developed,  and will  continue to  independently  develop,  recipes for cookies,
brownies and other food items which are similar to those which also happen to be
normally sold as a part of Licensor's system. Licensor further acknowledges that
Licensee  shall  continue  to  develop  and sell  such  independently  developed
recipes,  provided that Licensee  shall at all times adhere to the provisions of
paragraph 4 hereof. Licensor acknowledges that each Mrs. Fields Store may be one
of several  food  service  and  related  businesses  operated  by  Licensee at a
Licensed  Location.  Each Mrs. Fields Store may be operated by Licensee under an
operating  agreement,  management  agreement,  lease or other  agreement  giving
Licensee the right to possession of the Licensed Location and any consent of the
landlord,  client or other  person  controlling  the  Licensed  Location  may be
required, prior to any refurbishing,  renovation, menu changes, signage changes,
or changes to the Licensed Location or the Mrs. Fields Store.

         10. PRODUCT PURCHASES, PAYMIENTS AND ROYALTIES

         As part of the  consideration  for the disclosure of the Licensed Trade
Secrets and the license of the Licensed  Names and Marks  hereunder  and for the
right and license to use the same:



<PAGE>


         (a) Licensee  agrees to purchase all  ingredients  and/or  frozen dough
products that are proprietary to Licensor from Licensor,  a supplier  designated
by Licensor or distributors designated by Licensor.

         (b) The purchase price for all Licensed Products  purchased by Licensee
shall be equal to the price billed by Licensor (or its supplier or  distributor)
to its own stores for such Products (not  including  shipping and handling) (the
"Product  Price").  The  Product  Price may be  adjusted  on a monthly  basis by
Licensor,  its suppliers or distributors  upon notice,  effective upon the first
day of the succeeding  month.  Licensee shall pay the Product Price to Licensor,
or its distributor, in accordance with such selling parties then current selling
practices.

         (c) Commencing on the date hereof,  and continuing  throughout the Term
of this  Agreement,  Licensee  shall pay to Licensor a royalty fee (the "Royalty
Payment"),  determined  separately with respect to each Mrs. Fields Store, equal
to 10% of all Gross  Sales  derived  from  each Mrs.  Fields  Store  opened  and
operated by Licensee  hereunder.  For purposes  hereof,  the term "Gross  Sales"
shall include,  at the actual selling price, all sales of Licensed Products from
each Mrs.  Fields Store,  all sales,  at the actual selling price, of drinks and
other products sold from beverage  units,  display cases,  or  refrigeration  or
other units which are otherwise  contained within a Mrs. Fields Store, but shall
not include the cost of food and beverages  provided to employees as an incident
of their employment,  the sales price of beverages sold from beverage dispensing
units which are not  contained  within a Mrs.  Fields Store and are also used to
supply  beverages to other retail  concepts within a Licensed  Location,  monies
refunded  upon  return of  merchandise,  nor any sales  taxes or  similar  taxes
collected from customers and turned over to the governmental  authority imposing
the tax.

         (d) Licensee  shall pay the Royalty  Payment to Licensor  within twenty
(20) days after the close of each of  Licensee's  four week  accounting  periods
during  each of  Licensee's  fiscal  years.  Along with such  Royalty  Payments,
Licensee shall furnish to Licensor an accurate statement of the Gross Sales from
each Mrs.  Fields Store at each Licensed  Location for the preceding  period for
which such sales occurred.

         (e)  Licensee  shall pay interest on all overdue  amounts  (whether for
Royalty  Payments,  or otherwise) (the "Interest Rate") at the lesser of (i) the
annual rate from time to time publicly announced by Citibank,  N.A. as its "base
rate"  (or any  successor  rate)  plus  two  percent  (2%) or (ii)  the  highest
applicable legal rate, from the due date of such amounts until paid.

11.      ACCOUNTING, REPORTS AND FINANCIAL STATEMIENTS

         (a) Licensee shall keep true and accurate books of account with respect
to each Mrs. Fields Store, in accordance with United States  generally  accepted
accounting principles,  consistently applied.  Within twenty (20) days after the
end of each of Licensee's four week accounting  periods,  Licensee shall deliver
to Licensor a written

<PAGE>

statement,  prepared,  signed and certified to be true and correct by Licensee's
chief financial officer, or his designee,  setting forth the Gross Sales of each
Mrs. Fields Store,  including  sufficient  information and detail to confirm the
calculations.  In addition, Licensee shall furnish to Licensor, on such forms as
Licensor  may  prescribe  from time to time,  annual  reports  showing each Mrs.
Fields Store's Gross Sales,  and all Royalty Payments and license fees paid (or,
if not paid, that such fees are owed) pursuant to this Agreement, and such other
information  as Licensor  may  reasonably  request.  Each  report and  financial
statement  shall be signed and verified by an authorized  officer of Licensee in
the manner Licensor  prescribes.  Licensor shall have the right to disclose data
derived from such reports.

         (b) Licensor  shall have the right at any time during  business  hours,
and without  prior  notice to  Licensee,  to inspect  and audit,  or cause to be
inspected and audited, the business records, bookkeeping and accounting records,
sales and other  records of each Mrs.  Fields Store and the books and records of
Licensee to the extent necessary to confirm Gross Sales and Royalty Payments for
each  Mrs.  Fields  Store.   Licensee  shall  fully  cooperate  with  Licensor's
representatives  and  independent  accountants to conduct any such inspection or
audit.

12.      TERM AND TERMINATION

         (a) The  initial  term of this  Agreement  shall  commence  on the date
hereof and continue  through December 31, 1996. The term of this Agreement shall
be extended and will automatically renew for one three (3) year term on December
31, 1996 and three (3)  consecutive  five (5) year terms  thereafter upon ninety
(90) days written  notice by Licensee of its intent to so renew this  Agreement,
unless this Agreement is otherwise terminated as provided below.

         (b) If Licensee  defaults in the payment of any Product Price,  Royalty
Payment,  or other monetary obligation to Licensor when the same becomes due and
payable hereunder,  and such default continues unremedied for ten (10) days from
the date Licensee receives written notice that such obligation is due, then this
Agreement  and the license  granted  hereunder  may be  terminated  upon written
notice by Licensor  effective upon receipt of such notice,  without prejudice to
any and all other  rights and  remedies  Licensor  may have  hereunder or by law
provided, and all rights of Licensee hereunder shall cease.

         (c) If Licensee fails to perform in accordance  with any other material
terms or conditions  contained in this Agreement and such default  continues for
thirty (30) days after Licensee  receives  written notice of default,  then this
Agreement and the license  granted  hereunder  may be terminated  upon notice by
Licensor effective upon receipt of such notice, without prejudice to any and all
other rights and remedies  Licensor may have  hereunder or by law provided,  and
all rights of Licensee hereunder shall cease.



<PAGE>


         (d) If Licensee fails to perform in accordance with any material System
Standard which  adversely  affects the quality of any Licensed  Product,  or the
health and safety of  employees or  customers,  and such default is not remedied
immediately  upon notice  (and in no event later than 24 hours after  receipt of
such notice),  then this  Agreement  may be  terminated  upon notice by Licensor
effective  upon receipt of such notice,  without  prejudice to any and all other
rights and remedies  Licensor may have  hereunder,  or by law provided,  and all
rights of Licensee hereunder shall cease.

         (e) If Licensee is determined  to be insolvent,  or files a petition in
bankruptcy or for reorganization,  or takes advantage of any insolvency statute,
or makes an assignment  for the benefit of creditors,  or undertakes any similar
action,  under any federal,  state or foreign bankruptcy,  insolvency or similar
law, then in any such event this  Agreement  shall  immediately  terminate as to
Licensee  and the  license  herein  granted  shall  not  constitute  an asset in
reorganization,  bankruptcy,  or  insolvency  which may be assigned or which may
accrue to any court or creditor appointed referee, receiver, or committee.

         (f) If Licensor  becomes  insolvent  or bankrupt or fails to perform in
accordance  with any  material  term or condition  of this  Agreement,  and such
default continues for thirty (30) days after Licensor receives written notice of
default, then this Agreement and the License granted hereunder may be terminated
upon notice by Licensee effective upon receipt of such notice, without prejudice
to any and all other rights and remedies  Licensee may have  hereunder or by law
provided.

         (g) On any cancellation, termination or expiration of this Agreement as
to Licensee,  Licensee agrees to immediately pay to Licensor all amounts due and
owing  Hereunder  (including,  but not  limited to, all  Royalty  Payments,  and
payments  for  Licensed  Products)  and to  return  all  Protected  Information,
confidential documents and other
material  supplied by Licensor to Licensee,  and  Licensee  agrees never to use,
disclose to others,  nor assist  others in using the Licensed  Trade  Secrets or
other Protected  Information.  Further,  Licensee agrees to return the Operating
Manual and all copies thereof to Licensor.  Licensee  agrees to cooperate  fully
with Licensor in the return of all such documents and materials, and to take all
reasonable  steps requested by Licensor to prevent the disclosure or use of such
documents or materials by  unauthorized  persons  following  termination of this
Agreement.

         (h) Upon  cancellation,  termination  or expiration of this  Agreement,
Licensee  will  be  deemed  to  have  automatically  and  irrevocably  assigned,
transferred, and conveyed to Licensor any rights, equities, good will, titles or
other rights in and to the Licensed
Trade  Secrets,  Products,  Names and Marks  which  may have  been  obtained  by
Licensee  or which may have vested in Licensee  in  pursuance  of any  endeavors
covered hereby, and Licensee will execute any instruments  requested by Licensor
to  accomplish  or confirm  the  foregoing.  Any such  assignment,  transfer  or
conveyance  shall be without other  consideration  than the mutual covenants and
considerations  of  this  Agreement.  Licensee  further  agrees  that  it  shall
forthwith discontinue the use of all Licensed Names and Marks

<PAGE>

and the use of any and all Signs,  paper  goods and other  objects  bearing  any
Licensed  Names and Marks and shall make such  modifications  or  alterations to
each Mrs. Fields Store as may be necessary to de-identify such Mrs. Fields Store
so that each location  operated as a Mrs.  Fields Store will not be  confusingly
similar to its former appearance as a Mrs. Fields Store.

         (i)  Notwithstanding  the  foregoing,   however,  Licensee  may  remove
equipment, signs, fixtures, inventory, and supplies, including those bearing the
Licensed Names and Marks, for use at other Licensed Locations developed or to be
developed by Licensee hereunder.

         (j) Licensor hereby acknowledges and agrees that Licensee may close any
Mrs.  Fields Store operated  hereunder upon thirty (30) days notice to Licensor,
which  closure shall not  constitute an event of default  hereunder or otherwise
affect the other stores operated hereunder by Licensee;  provided, however, that
upon such closure, Licensee immediately (A) pays to Licensor all amounts due and
owning with  respect to such store  (including,  but not limited to, all Royalty
Payments) (B)  discontinues  the use of all Licensed Names and Marks and the use
of any and all Signs,  paper goods and other objects  bearing any Licensed Names
and  Marks  with  respect  to such  store and (C) makes  such  modifications  or
alterations to such Mrs.  Fields Store as may be necessary to  de-identify  such
location as a Mrs. Fields Store.

13.      INDEMNIFICATION

         (a) Licensor  agrees to indemnify,  defend and hold  Licensee  harmless
from any claims,  liabilities,  lawsuits, demands, actions, damages and expenses
(including reasonable attorneys fees) (collectively,  "Damages") arising from or
out of any breach of the agreements, covenants, representations or warranties of
Licensor  contained in this agreement or arising out of or  attributable  to the
negligence of Licensor.

         (b) Licensee  agrees to indemnify,  defend and hold  Licensor  harmless
from and against any and all  Damages  arising  from or out of (i) any breach of
the agreements, covenants,  representations, or warranties of Licensee contained
in this Agreement,  (ii) any damages or injury to any person, including, but not
limited to customers,  employees of Licensee,  employees of Licensor and members
of the public,  suffered and  incurred in or about any Licensed  Location or its
premises wherein Licensee  produces or sells the Licensed  Products or otherwise
utilizes the Licensed Names and Marks, (iii) products,  liabilities or defective
manufacturing of the Licensed Products, other than any such claims to the extent
attributable to the negligence of Licensor,  or (iv) the activities hereunder of
Licensee,  other  than  any  such  Damages  to the  extent  attributable  to the
negligence of Licensor.





<PAGE>


14.      BINDING EFFECT, ASSIGNMENT

         (a) The terms,  covenants and conditions of this Agreement  shall inure
to the  benefit  of, and shall be binding  upon,  the  parties  hereto and their
respective successors and permitted assigns.

         (b) Except as provided in paragraph 14(d) below,  neither  Licensor nor
Licensee may assign,  sublicense or otherwise  transfer  their rights under this
Agreement  without the prior written  consent of the other party,  which consent
may be withheld in such party's sole discretion.

         (c) Any assignment,  sublicense or other transfer by Licensee of any of
its rights under this  Agreement  without the prior written  consent of Licensor
(which consent shall be in Licensor's sole discretion) is prohibited and will be
deemed to be null and void.

         (d)  Licensee  or  Licensor  may  assign  their  respective  rights and
obligations  hereunder  to any parent  corporation  which  owns at least  eighty
percent (80%) of such assigning  party, an eighty percent (80%) owned subsidiary
corporation of such assigning party, an eighty percent (80%) owned subsidiary of
a parent of such  assigning  party if such parent owns at least  eighty  percent
(80%) of the  subsidiary to which such  agreement is to be assigned,  or to such
other  business  organization  which shall succeed to  substantially  all of the
assets and business of Licensee or Licensor, respectively, provided that, in the
case of any assignment by Licensee, the assignee is not owned or controlled by a
Competitive  Business.  Licensee  shall  further be  permitted  to  perform  its
obligations  hereunder through a wholly owned subsidiary of Licensee or a wholly
owned  subsidiary  thereof,  or through a  partnership  which has Licensee (or a
wholly owned direct or indirect  subsidiary)  as the  managing  general  partner
thereof  (provided  that none of the other  partners  of such  partnership  own,
operate or are licensees or partners of a Competitive Business.

         (e) Nothing  contained  herein shall be  construed to limit  Licensor's
ability and right to assign any  royalties  or payments  received  hereunder  as
security for  indebtedness;  provided that any such assignment  shall not affect
Licensee's rights under this Agreement.

 15.      ADVERTISING AND PROMOTIONAL DOCUMENTATION AND
         EXPENSES

         (a) Licensor  shall have the right to approve or disapprove any and all
advertising and promotional  materials used, or proposed to be used, by Licensee
in the advertising and promotion of any of the Licensed  Products.  Prior to the
use of any material, whether written for in-store promotions, print media or for
television  or radio spots,  Licensee  will submit such material to Licensor for
its approval. In that regard,  Licensor shall approve,  prior to the development
of final television,  radio or printed advertisements,  the final "story boards"
with respect to television advertising, the final


<PAGE>

"script" with respect to radio spots,  and the final  "layouts"  with respect to
printed advertisements. Licensor shall also approve the actors or actresses used
in connection with any such advertising campaigns; provided, that Licensee shall
have  the  right  to  make  minor  variations  in  promotional,   marketing  and
advertising   materials  used  in  connection  with  the  approved   promotional
campaigns.  All  advertisements  and advertising  campaigns shall conform in all
material  respects to the  approvals  given by  Licensor.  If  Licensor  has not
disapproved  of such  advertising  within  fourteen  (14) business days from its
receipt, by certified or registered mail, to either the then current director of
marketing or the vice president of development,  such advertising  material will
be deemed approved.

         (b)  Licensor   agrees  to  make   available  to  Licensee  all  master
advertising  documents  developed  and used by Licensor in the United  States in
relation  to the sale of the  Licensed  Products  and/or  the  promotion  of the
Licensed Names and Marks.  Licensee  agrees to pay the cost of reproducing  such
advertising documents so provided.

         (c) Licensee  agrees that all  advertising,  promotion and marketing by
Licensee  shall be  completely  clear and factual and not  misleading  and shall
conform to the highest  standards of ethical  marketing and  promotion  policies
which may be prescribed from time to time by Licensor.  Licensee  further agrees
to use the registration symbol of "a" in connection with its use of the Licensed
Names and Marks.  Licensee  agrees to refrain  from any  business  or  marketing
practice  which may be injurious to the business of Licensor,  and the good will
associated with the Licensed Names and Marks.

         (d) Licensee  agrees that each Mrs.  Fields Store shall  participate in
promotional  activities  designated  by Licensor and relating to the sale of the
Licensed  Products  and the  promotion  of the  Licensed  Names and Marks  which
promotions  require  Licensee to provide  Licensed  Products to  customers at no
charge in exchange for a coupon,  card or other voucher  (e.g.,  cookie  cards).
Licensor shall reimburse  Licensee the direct costs of goods sold by Licensee in
connection with such promotional activities up to one-tenth of one percent (0. 1
%) of  gross  sales  of  each  Mrs.  Fields  Store  which  participates  in such
promotional  activities  and shall  reimburse  Licensee for the retail value for
goods  sold  above  such  amount;  provided  that  Licensee  complies  with  the
reasonable requests of Licensor to document Licensee's request for reimbursement
(e.g.,  furnishing to Licensor of the cookie cards  received by Licensee at each
Mrs.  Fields  Store for which  reimbursement  is  requested).  Licensor  may, in
Licensor's sole discretion,  exempt from  participation  in the  above-described
promotional activities one or more Mrs. Fields Stores. Other than as provided in
this  paragraph,  Licensee  shall  have  no  obligation  to  expend  monies  for
advertising or promotional activities with respect to the Mrs. Fields Stores.
<PAGE>

         16.    NOTICES

         All notices provided by this Agreement shall be in writing and shall be
given by overnight courier, facsimile transmission,  or by personal delivery, by
one party to the other,  addressed to such other party at the applicable address
set forth  below,  or to such other  address  as may be SLC1  GIBBSW - 3443.5 21
given for such  purpose by such  other  party by notice  duly  given  Hereunder.
Notice shall be deemed properly given on the date of delivery:

                  To Licensee:      Marriott Management Services Corp.
                                    10400 Fernwood Road
                                    Bethesda, Maryland 20817
                                    Attention: Law Department #923
                                    FAX (301) 380-6727

                  To Licensor:      Mrs. Fields Development Corporation
                                    333 Main Street
                                    P. 0. Box 4000
                                    Park City, Utah 84060-4000
                                    Attention: Corporate Secretary
                                    FAX (801) 649-3639

17.      GENERAL PROVISIONS

         (a) It is  understood  and  agreed  by the  parties  hereto  that  this
Agreement does not create a fiduciary  relationship  between them, that Licensor
and Licensee are and shall be independent  contractors  and that nothing in this
Agreement  is intended to make either  party a general or special  agent,  joint
venturer, partner or employee of the other for any purpose whatsoever.  Licensee
shall conspicuously  identify itself in all dealings with customers,  suppliers,
public  officials,  Mrs.  Fields Store  personnel and others as the owner of the
Mrs. Fields Store under a license granted by Licensor and shall place such other
notices of  independent  ownership on such forms,  business  cards,  stationery,
marketing and other materials as Licensor may require from time to time.

         (b) Licensee  shall not employ any of the  Licensed  Names and Marks in
signing any  contract or applying  for any license or permit or in a manner that
may  result  in  Licensor's  liability  for any of  Licensee's  indebtedness  or
obligations,  nor may Licensee  use the Licensed  Names and Marks in any way not
expressly  authorized  by Licensor.  Except as expressly  authorized in writing,
neither  Licensor  nor  Licensee  shall make any express or implied  agreements,
warranties,  guarantees or  representations  or incur any debt in the name or on
behalf of the other,  represent that their  relationship  is other than licensor
and licensee or be obligated by or have any  liability  under any  agreements or
representations  made by the other that are not expressly authorized in writing.
Licensor  shall not be  obligated  for any  damages  to any  person or  property
directly or indirectly  arising out of the  operation of a Mrs.  Fields Store or
Licensee's business authorized by or conducted pursuant to this Agreement.

         (c)  Except  as  expressly  provided  to  the  contrary  herein,   each
paragraph,  term and provision of this Agreement, and any portion thereof, shall
be  considered  severable  and if, for any reason,  any such  provision  of this
Agreement is held to be invalid,  contrary to or in conflict with any applicable
present  or  future  law or  regulation  in a final,  SLC1 - GIBBSW - 3443.5  22
unappealable  ruling  issued by any court,  agency or  tribunal  with  competent
jurisdiction in a proceeding to which Licensor is a party, that ruling shall not
impair the operation of, or have any other effect upon,  such other  portions of
this Agreement as may remain otherwise intelligible,  which shall continue to be
given full force and effect and bind the parties  hereto,  although  any portion
held to be invalid shall be deemed not to be a part of this  Agreement  from the
date the time for appeal expires, if Licensee is a party thereto, otherwise upon
Licensee's receipt of a notice of non-enforcement  thereof from Licensor. If any
covenant herein which restricts  competitive activity is deemed unenforceable by
virtue of its scope in terms of area, business activity prohibited and/or length
of time', but would be enforceable by reducing any part or all thereof, Licensee
and  Licensor  agree  that the same  shall be  enforced  to the  fullest  extent
permissible  under the laws and public policies  applied in the  jurisdiction in
which enforcement is sought.
<PAGE>

         (d) If any  applicable  and  binding  law or rule  of any  jurisdiction
requires a greater prior notice of the  termination  of this  Agreement  than is
required  hereunder,  or the taking of some other action not required hereunder,
or if, under any  applicable  and binding law or rule of any  jurisdiction,  any
provision of this Agreement or any System Standard is invalid or  unenforceable,
the prior  notice  and/or  other  action  required  by such law or rule shall be
substituted for the comparable  provisions  hereof,  and Licensor shall have the
right, in its sole discretion,  to modify such invalid or  unenforceable  System
Standard  to the  extent  required  to be valid and  enforceable.  Licensee  and
Licensor each agree to be bound by any promise or covenant  imposing the maximum
duty  permitted  by law which is  subsumed  within  the  terms of any  provision
hereof,  as though  it were  separately  articulated  in and made a part of this
Agreement,  that may result from striking from any of the provisions  hereof, or
any  System  Standard,  any  portion  or  portions  which a court may hold to be
unenforceable in a final decision to which Licensor is a party, or from reducing
the scope of any promise or covenant to the extent  required to comply with such
a court order or arbitration  award. Such  modifications to this Agreement shall
be effective  only in such  jurisdiction,  unless  Licensor  elects to give them
greater applicability, and shall be enforced as originally made and entered into
in all other jurisdictions.

         (e) Licensor and Licensee may by written instrument  unilaterally waive
or reduce any obligation of or restriction  upon the other under this Agreement,
effective  upon  delivery of written  notice  thereof to the other or such other
effective  date  stated in the  notice of waiver.  Any waiver  granted by either
party shall be without  prejudice to any other rights such party may have,  will
be subject to continuing review by the waiving party and may be revoked, in such
party's sole discretion, at any time and for any reason, effective upon delivery
to such party of ten (10) days' prior written notice.

         (f)  Licensor  and  Licensee  shall  not be  deemed  to have  waived or
impaired  any right,  power or option  reserved  by this  Agreement  (including,
without  limitation,  the right to demand  exact  compliance  with  every  term,
condition and covenant  herein or to declare any breach  thereof to be a default
and to terminate this  Agreement  prior to the expiration of its term) by virtue
of any  custom or  practice  of the  parties at  variance  with the terms SLC1 -
GIBBSW - 3443.5 23 hereof;  any  failure,  refusal or  neglect  of  Licensor  or
Licensee to  exercise  any right  under this  Agreement  or to insist upon exact
compliance  by the other  with its  obligations  hereunder,  including,  without
limitation,  any System Standard;  any waiver,  forbearance,  delay,  failure or
omission  by Licensor to  exercise  any right,  power or option,  whether of the
same,  similar or  different  nature,  with  respect  to other  Cookie or Bakery
Stores;  or Licensor's  acceptance  of any payments due from Licensee  after any
breach of this Agreement.
<PAGE>

(g) Neither  Licensor nor Licensee  shall be liable for loss or damage or deemed
to be in  breach of this  Agreement  if their  failure  to  perform  obligations
results from:

         (i)      compliance   with  any   law,   ruling,   order,   regulation,
                  requirement or instruction of any federal, state, municipal or
                  foreign government or any department or agency thereof;

         (ii)     acts of God;

         (iii)    fires, strikes, embargoes, war or riot; or

                  (iv) any other similar event or cause.

Any delay resulting from any of said causes shall extend performance accordingly
or excuse  performance,  in whole or in part, as may be reasonable,  except that
said  causes  shall not  excuse  payments  of  amounts  owed at the time of such
occurrence (including payment of any Royalty Payments or Product Price payments)
or payments due for Royalty Payments or the Product Price for Licensed  Products
on any sales thereafter.

         (h)  Notwithstanding   anything  to  the  contrary  contained  in  this
Agreement,  Licensor and Licensee  shall each have the right in a proper case to
obtain  temporary  restraining  orders and temporary or  preliminary  injunctive
relief from a court of competent jurisdiction. Licensee agrees that Licensor may
have such temporary or preliminary injunctive relief without bond.

         (i) The rights of Licensor and Licensee hereunder are cumulative and no
exercise or enforcement by Licensor or Licensee of any right or remedy hereunder
shall  preclude the exercise or enforcement by Licensor or Licensee of any other
right or remedy  hereunder  to which  Licensor or Licensee is entitled by law to
enforce.

         (j) If a  claim  for  amounts  owed  by  Licensee  to  Licensor  or its
affiliates  is asserted in any  judicial  proceeding  or appeal  thereof,  or if
Licensor  or  Licensee  is  required  to enforce  this  Agreement  in a judicial
proceeding or appeal thereof,  the party  prevailing in such proceeding shall be
entitled  to  reimbursement  of its costs  and  expenses,  including  reasonable
accounting and legal fees,  whether incurred prior to, in preparation for, or in
contemplation of the filing of any written demand, claim, action, hearing or

<PAGE>

proceeding to enforce the  obligations  of this  Agreement.  If Licensor  incurs
expenses in connection with Licensee's  failure to pay when due amounts owing to
Licensor,  to submit when due any reports,  information or supporting records or
otherwise to comply with this Agreement, including, but not limited to legal and
accounting  fees,  Licensee  shall  reimburse  Licensor  for any such  costs and
expenses which it incurs.

         (k) Except to the extent governed by the United States Trademark Act of
1946  (Lanham Act, 15 U.S.C.  ss.ss.  1051 et seq.) or other  federal law,  this
Agreement, and the relationship between Licensee and Licensor, shall be governed
by the laws of the State of Utah.

         (l) Licensee and Licensor hereby irrevocably consent and agree that any
legal action, suit or proceeding arising out of or in any way in connection with
this Agreement, or which is an appeal therefrom, may be instituted or brought in
the Federal  District  Court for the  District of Utah and Licensee and Licensor
hereby irrevocably consent and submit to, for themselves and in respect of their
property, generally and unconditionally,  the jurisdiction of such Court, and to
all  proceedings  in such Court.  Further,  Licensee  and  Licensor  irrevocably
consent  to  actual  receipt  of any  summons  and/or  legal  process  at  their
respective  addresses as set forth in this  Agreement as  constituting  in every
respect  sufficient and effective service of process in any such legal action or
proceeding.  Licensee and Licensor further agree that final judgment in any such
legal action,  suit or proceeding shall be conclusive and may be enforced in any
other  jurisdiction,  whether within or outside the United States of America, by
suit under judgment, a certified or exemplified copy of which will be conclusive
evidence of the fact and the amount of the liability.

         (m) Except with respect to the  indemnification  obligations  contained
herein, the parties waive to the fullest extent permitted by law any right to or
claim for any punitive or exemplary damages against the other and agree that, in
the event of a dispute  between them,  the party making a claim shall be limited
to recovery of any actual damages it sustains.

         (n)  Each  party  irrevocably  waives  trial  by  jury  in any  action,
proceeding  or  counterclaim,  whether  at law or in  equity,  brought by either
party.

         (o) Except for claims for which  Licensee or Licensor  are  entitled to
indemnification  herein,  any and all claims  arising out of or relating to this
Agreement or the relationship among the parties hereto shall be barred unless an
action  or legal  proceeding  is  commenced  within  one (1) year  from the date
Licensee  or  Licensor  knew or should  have known the fact  giving rise to such
claims.

         (p) Except where this Agreement expressly obligates Licensor reasonably
to approve or not unreasonably to withhold its approval of any action or request
by Licensee,  Licensor has the absolute  right to refuse any request by Licensee
or to withhold its approval of any action by Licensee that  requires  Licensor's
approval.



<PAGE>

         (q) The headings of the several sections and paragraphs  hereof are for
convenience  only and do not  define,  limit or  construe  the  contents of such
sections or paragraphs.

         (r) All Exhibits hereto form part of this Agreement.

         (s)  This  Agreement  and the  Exhibits  hereto  represent  the  entire
agreement  between  Licensor  and Licensee  with  respect to the subject  matter
hereof and supersede any prior agreements and negotiations between the parties.

         (t) This Agreement may be executed  simultaneously in two counterparts,
each of which  shall be deemed an  original,  but both of which  together  shall
constitute  one and the  same  agreement,  binding  upon  both  parties  hereto,
notwithstanding  that both  parties are not  signatories  to the original or the
same counterpart.

         IN WITNESS WHEREOF,  the parties hereto have executed this Agreement as
of the day and year first above written.

                           "LICENSEE"
                       MARRIOTT MANAGEMENT SERVICES CORP.

         By:/s/

         Its:

                           "LICENSOR"
                           MRS.  FIELDS DEVELOPMENT CORPORATION

                           By: /s/ Thomas Fey
                                    Thomas Fey
                           Its:  Pres.



<PAGE>










                                    EXHIBIT A



                                LICENSED PRODUCTS



                                 [See Attached]

<PAGE>




                                    EXHIBIT A

                                LICENSED PRODUCTS



COOKIES                                     NON-BAKERY ITEMS

ROYAL PECAN                                 COOKIE TINS
SEMI SWEET CHUNK PECAN                      COOKIE JARS
MILK CHOCOLATE MACADAMIA                    OTHER ITEMS WHICH BEAR THE LICENSED
SEMI SWEET CHOCOLATE MACADAMIA              NAMES AND MARKS,
CINNAMON SUGAR                              APPROVED IN WRITING BY LICENSOR
CHEWY FUDGE
HAND-DIPPED CHEWY FUDGE
COCOMAC
RAISIN SPICE
MILK CHOCOLATE CHIP
CHOCO MAC
MILK CHOCOLATE CHIP W/WALNUTS
OATMEAL GRANOLA
SHORTBREAD JEWELS
OATMEAL RAISIN NUT
PEANUT BUTTER
HAND DIPPED PEANUT BUTTER
SHORTBREAD
SEMI SWEET CHOCOLATE CHIP
SEMI SWEET CHOCOLATE CHIP W/NUTS
TRIPLE CHOCOLATE
WHITE CHUNK MACADAMIA

BROWNIES
GERMAN CHOCOLATE
PECAN PIE
MACADAMIA FUDGE
WALNUT FUDGE
ROCKY ROAD
PEANUT BUTTER BAR
PECAN FUDGE

MUFFINS
PUMPKIN (SEASONAL)
BANANA WALNUT
BRAN RAISIN WALNUT
MANDARIN ORANGE
CORNBREAD
BLUEBERRY
RASPBERRY
CHOCOLATE CHIP
BANANA CHOCOLATE CHIP

COFFEE
<PAGE>

                                    EXHIBIT B



            LIST OF LICENSED TRADENAMES,TRADEMARKS AND SERVICE MARKS



                                 [SEE ATTACHED]




















<PAGE>


                                    EXHIBIT C
                                   Page 1 of 2
                           MARRIOTT LOCATION REOUEST FORM
1 .   Marriott Location Name, Address, Telephone Number:


                                      (Fax)
 2.       Marriott Food Service Director and District Manager
         FSD      Name:
                  Tel.  No.:

         DM       Name:
                  Tel.  No.:

3.     Identify Entire Geographic Area Covered by Marriott's Client Contract:





4.    Identify Proposed Site(s) of Mrs. Fields Outlet(s) at Marriott Location:







5.       Identify Proposed Area of "Licensed Location":  pursuant to the License
         Agreement (for example, the campus, the building, etc.):






<PAGE>


                                    EXHIBIT C
                                   Page 2 of 2
                             MARRIOTT LOCATION REQUEST FORM
6.       Estimate of Marriott Location Daily Population/Consumer Traffic:


7.  Identify  Other  National/Regional  Branded  Programs at Site(s) at Marriott
Location:




8.       Identify Licensor Menu Selection:




9. Day/Hours of Operation:



10.      Identify Licensor Equipment to be Purchased:


Submitted for Approval on
behalf of Customer:

By:
Name:
Title:
Tel. No.
Date:
Approved by Licensor:

By:
Name:
Title:
Tel.  No.
Date:




                           STOCK ACQUISITION AGREEMENT
                                      AMONG
                       MRS. FIELDS' HOLDING COMPANY, INC.,

                               PRETZEL TIME, INC.,

                                       AND
                               MARTIN E. LISIEWSKI



                              September 2, 1997


<PAGE>





         
                                TABLE OF CONTENTS

                                                                            Page

1.       Definitions.......................................................  1

         "Adverse Consequences"............................................  1
         "Affiliate".......................................................  1
         "Affiliated Group"................................................  1
         "Basis"...........................................................  2
         "Closing".........................................................  2
         "Closing Date"....................................................  2
         "Code"............................................................  2
         "Company".........................................................  2
         "Company Share"...................................................  2
         "Controlled Group of Corporations"................................  2
         "Deferred Intercompany Transaction"...............................  2
         "Disclosure Schedule".............................................  2
         "Employee Benefit Plan"...........................................  2
         "Employee Pension Benefit Plan"...................................  2
         "Employee Welfare Benefit Plan"...................................  2
         "Environmental, Health, and Safety Laws"..........................  2
         "ERISA"...........................................................  3
         "Excess Loss Account".............................................  3
         "Extremely Hazardous Substance"...................................  3
         "Fiduciary".......................................................  3
         "Fields"..........................................................  3
         "Financial Statement".............................................  3
         "Franchise Agreements"............................................  3
         "GAAP"............................................................  3
         "Intellectual Property"...........................................  3
         "Knowledge".......................................................  4
         "Liability".......................................................  4
         "MFOC"............................................................  4
         "Most Recent Balance Sheet".......................................  4
         "Most Recent Financial Statements"................................  4
         "Most Recent Fiscal Month End"....................................  4
         "Most Recent Fiscal Year End".....................................  4
         "Multiemployer Plan"..............................................  4
         "Ordinary Course of Business".....................................  4
         "Parties".........................................................  4
         "PBGC"............................................................  4
         "Person"..........................................................  4
         "Preferred Shares"................................................  5
         "Principal Shareholder"...........................................  5
         "Prohibited Transaction"..........................................  5
         "Purchase Proceeds"...............................................  5
         "Related Transactions"............................................  5
         "Related Transactions Documents"..................................  5
         "Reportable Event"................................................  5
         "Shares"..........................................................  5
         "Securities Act"..................................................  5
         "Security Interest"...............................................  5
         "Subsidiary"......................................................  5
         "Tax".............................................................  5
         "Tax Return"......................................................  6
         "Third Party Claim"...............................................  6

2.       Transaction Terms.................................................  6

         (a)      Purchase of Shares.......................................  6
         (b)      The Closing..............................................  6
<PAGE>

3.       Representations and Warranties of the Principal Shareholder.......  6

         (a)      Authorization of Transaction.............................  6
         (b)      Principal Shareholders Company Shares....................  7
         (c)      Noncontravention.........................................  7
         (d)      Brokers' Fees............................................  7
         (e)      Information Accurate and Complete........................  7

4.       Representations and Warranties of Fields..........................  7

         (a)      Organization of Fields...................................  8
         (b)      Authorization of Transaction.............................  8
         (c)      Noncontravention.........................................  8
         (d)      Investment...............................................  8
         (e)      Broker's Fees............................................  8
         (f)      Information Accurate and Complete........................  8

5.Representations and Warranties Concerning the Company and Its Subsidiaries 8

         (a)      Organization, Qualification, and Corporate Power.........  9
         (b)      Capitalization...........................................  9
         (c)      The Shares............................................... 10
         (d)      Noncontravention......................................... 10
         (e)      Brokers' Fees............................................ 11
         (f)      Title to Assets.......................................... 11
         (g)      Subsidiaries............................................. 11
         (h)      Financial Statements..................................... 12
         (i)      Events Subsequent to Most Recent Fiscal Year End......... 12
         (j)      Undisclosed Liabilities.................................. 15
         (k)      Legal Compliance......................................... 15
         (l)      Tax Matters.............................................. 16
         (m)      Real Property............................................ 18
         (n)      Intellectual Property.................................... 21
         (o)      Tangible Assets.......................................... 24
         (p)      Inventory; Company....................................... 24
         (q)      Contracts................................................ 24
         (r)      Franchise Agreements..................................... 26
         (s)      Notes and Accounts Receivable............................ 26
         (t)      Powers of Attorney....................................... 26
         (u)      Insurance................................................ 26
         (v)      Litigation............................................... 27
         (w)      Product Warranty......................................... 28
         (x)      Product Liability........................................ 28
         (y)      Employees................................................ 28
         (z)      Employee Benefit......................................... 29
         (aa)     Guaranties............................................... 31
         (ab)     Environment, Health, and Safety.......................... 31

6.       Pre-Closing Covenants............................................. 32

         (a)      General.................................................. 32
         (b)      Notices and Consents..................................... 32
         (c)      Operation of Business.................................... 33
         (d)      Preservation of Business................................. 33
         (e)      Full Access.............................................. 33
         (f)      Notice of Developments................................... 33
         (g)      Exclusivity.............................................. 33
<PAGE>

7.       Further Assurances................................................ 34

8.       Conditions to Obligation to Close................................. 34

(a)  Conditions to Obligation of Fields.................................... 34
(b)  Conditions to Obligation of the Company and the Principal Shareholder. 36

9.       Remedies for Breaches of This Agreement........................... 37

         (a)      Survival of Representations and Warranties............... 37
         (b)      Indemnification Provisions for Benefit of Fields......... 37
         (c)      Matters Involving Third Parties.......................... 39
         (d)      Determination of Adverse Consequences.................... 41
         (e)      Other Indemnification Provisions......................... 41
         (f)      Rights of Offset......................................... 42
         (g)      Limitation of Rights of Offset........................... 42

10.      Termination....................................................... 42

         (a)      Termination of Agreement................................. 42
         (b)       Effect of Termination................................... 43

11.      Miscellaneous..................................................... 43

         (a)      Nature of Certain Obligations............................ 43
         (b)      Press Releases and Public Announcements.................. 43
         (c)      No Third-Party Beneficiaries............................. 43
         (d)      Entire Agreement......................................... 43
         (e)      Succession and Assignment................................ 44
         (f)      Counterparts............................................. 44
         (g)      Headings................................................. 44
         (h)      Notices.................................................. 44
         (i)      Governing Law............................................ 45
         (j)      Amendments and Waivers................................... 46
         (k)      Severability............................................. 46
         (l)      Expenses................................................. 46
         (m)      Construction............................................. 46
         (n)      Incorporation of Exhibits, Annexes, and Schedules........ 46
         (o)      Specific Performance..................................... 47
         (p)      Submission to Jurisdiction............................... 47
         (q)      Arbitration.............................................. 47




<PAGE>


                                                      EXHIBITS

         A        List of Related Transactions and Related Transaction Documents
         B        Financial Statements of the Company
         C        Debt Reduction Schedule


                                                       ANNEXES

I    Exceptions  to Company's and Principal  Shareholder's  Representations  and
     Warranties Concerning Transaction

II   Exceptions to Fields' Representations and Warranties Concerning Transaction


                                                      SCHEDULES

2(a) Obligations of Company to be Retired from Proceeds at Closing
       
5(a) Officers and Directors of Company and Subsidiaries  5(b)  Capitalization of
     Company
        
5(g) Subsidiaries and Subsidiary  Information 5(l)(iii) Federal, State and Local
     Tax Returns
        
5(l)(iv) Basis of Company and  Subsidiary in Assets;  Stockholder's  Basis;  Net
     Operating Loss, etc.;  Deferred Gain or Loss 5(m)(i) Real Property Owned by
     the Company  5(m)(ii)  Real  Property  Leased or  Subleased by the Company,
     and/or Leased or Subleased to Third Parties, including Franchisees and Area
     Developers  5(n)(iii)  Intellectual  Property of the  Company and  Licenses
     Thereof
       
5(n)(iv) Licenses Held by the Company From Third Parties
      
5(q) Contracts
       
5(u) Insurance
       
5(v) Litigation
       
5(w) Product Warranty
     
5(z) Employee Benefit Plans



<PAGE>











         01/22/98
                           STOCK ACQUISITION AGREEMENT


     This  Agreement is entered into as of September  ____,  1997,  by and among
Mrs. Fields' Holding Company,  Inc. a Delaware corporation  ("Fields"),  Pretzel
Time, Inc., a Delaware corporation (the "Company") and Martin E. Lisiewski,  the
principal  shareholder of the Company  ("Principal  Shareholder").  Fields,  the
Company and the Principal Shareholder are referred to collectively herein as the
"Parties."

     WHEREAS,  the Principal  Shareholder  is the principal  shareholder  of the
Company,  owning forty-four (44) Company Shares,  that being forty-four  percent
(44%) of the outstanding common stock of the Company; and

     WHEREAS, there are currently, or on the Closing Date (defined herein) there
will be, fourteen (14) shares of the Company's  authorized  common stock held in
treasury (the "Shares"); and

     WHEREAS, the Company is prepared to sell all of the Shares to Fields on the
terms and conditions set forth herein; and

     WHEREAS, concurrently or in conjunction with the transaction
described  herein,  Fields or its  affiliated  company are entering into a Stock
Purchase  Agreement  with other  holders of Company  Shares,  together  with the
Related Transactions described on Exhibit A hereto.

     NOW,  THEREFORE,  in  consideration of the premises and the mutual promises
herein  made,  and in  consideration  of the  representations,  warranties,  and
covenants herein contained, the Parties agree as follows.

 .            1.       Definitions

 means       all actions, suits, proceedings, hearings, investigations, charges,
             complaints,   claims,  demands,  injunctions,   judgments,  orders,
             decrees, rulings,  damages, dues, penalties,  fines, costs, amounts
             paid in settlement, Liabilities, obligations, Taxes, liens, losses,
             expenses, and fees, including court costs and reasonable attorneys'
             fees and expenses.

 has the meaning set forth in Rule 12b-2 of the  regulations  promulgated  under
the Securities Exchange Act.

     means any  affiliated  group  within the  meaning of Code Sec.  1504 or any
similar group defined under a similar provision of state, local or foreign law.

 means       any  past  or  present  fact,  situation,   circumstance,   status,
             condition,  activity, practice, plan, occurrence,  event, incident,
             action, failure to act, or transaction that forms or could form the
             basis for any specified consequence.

 has the meaning set forth in Section 2(b) below.

 has the meaning set forth in Section 2(b) below.

 means the Internal Revenue Code of 1986, as amended.

 has the meaning set forth in the preface above.

     means any share of the Common  Stock,  par value  $10.00 per share,  of the
Company.

 has the meaning set forth in Code Sec.  1563.porations"

 has the meaning set forth in Treas.  Reg. Section 1. 1502-13.

 has the meaning set forth in Section 5 below.
<PAGE>

 means       any (a)  nonqualified  deferred  compensation or retirement plan or
             arrangement   which  is  an  Employee  Pension  Benefit  Plan,  (b)
             qualified defined contribution retirement plan or arrangement which
             is an Employee Pension Benefit Plan, (c) qualified  defined benefit
             retirement plan or arrangement which is an Employee Pension Benefit
             Plan (including any  Multiemployer  Plan), or (d) Employee  Welfare
             Benefit Plan or

 has the meaning set forth in ERISA Sec. 3(2).t Plan"

 has the meaning set forth in ERISA Sec. 3(1).t Plan"

 means       the   Comprehensive   Environmental   Response,   Compensation  and
             Liability Act of 1980, the Resource  Conservation  and Recovery Act
             of 1976, and the  Occupational  Safety and Health Act of 1970, each
             as  amended,   together  with  all  other  laws  (including  rules,
             regulations, codes, plans, injunctions, judgments, orders, decrees,
             rulings,  and charges  thereunder) of federal,  state,  local,  and
             foreign governments (and all agencies thereof) concerning pollution
             or protection  of the  environment,  public  health and safety,  or
             employee  health and safety,  including laws relating to emissions,
             discharges,   releases,   or  threatened  releases  of  pollutants,
             contaminants,   or  chemical,   industrial,   hazardous,  or  toxic
             materials or wastes into ambient air, surface water,  ground water,
             or lands or  otherwise  relating  to the  manufacture,  processing,
             distribution,  use, treatment,  storage,  disposal,  transport,  or
             handling of  pollutants,  contaminants,  or  chemical,  industrial,
             hazardous, or toxic materials or wastes.

 means the Employee Retirement Income Security Act of 1974, as amended.

 has the meaning set forth in Treas. Reg. Section 1.1502-19.

has the meaning set forth in Sec. 302 of the  Emergency  Planning and  Community
Right-to-Know Act of 1986, as amended.

 has the meaning set forth in ERISA Sec. 3(21).

 has the meaning set forth in the preface above.

 has the meaning set forth in Section 5(h) below.

 has the meaning set forth in Section 5(q) below.

 means United States generally accepted accounting  principles as in effect from
time to time.
<PAGE>

 means       (a) all inventions  (whether patentable or unpatentable and whether
             or not reduced to  practice),  all  improvements  thereto,  and all
             patents, patent applications, and patent disclosures, together with
             all reissuances, continuations,  continuations-in-part,  revisions,
             extensions, and reexaminations thereof, (b) all trademarks, service
             marks,  trade dress,  logos,  trade  names,  and  corporate  names,
             together  with  all  translations,  adaptations,  derivations,  and
             combinations   thereof  and  including   all  goodwill   associated
             therewith,  and all  applications,  registrations,  and renewals in
             connection therewith,  (c) all copyrightable works, all copyrights,
             and all  applications,  registrations,  and renewals in  connection
             therewith,   (d)  all  trade  secrets  and  confidential   business
             information  (including ideas, research and development,  know-how,
             formulas, compositions,  manufacturing and production processes and
             techniques,  technical  data,  designs,  drawings,  specifications,
             customer  and supplier  lists,  pricing and cost  information,  and
             business  and  marketing  plans and  proposals),  (e) all  computer
             software (including data and related documentation),  (f) all other
             proprietary  rights,  and (g) all copies and  tangible  embodiments
             thereof (in whatever form or medium).

 means actual knowledge after reasonable investigation.

 means       any  liability  (whether  known or  unknown,  whether  asserted  or
             unasserted,  whether  absolute or  contingent,  whether  accrued or
             unaccrued,  whether liquidated or unliquidated,  and whether due or
             to become due), including any liability for Taxes.

 means Mrs. Fields' Original Cookies, Inc.

 means the balance sheet contained within the Most Recent Financial Statements.

 has the meaning set forth in Section 5(h) below.ements"

 has the meaning set forth in Section 5(h) below.nd"

 has the meaning set forth in Section 5(h) below.d"

 has the meaning set forth in ERISA Sec. 3(37).

 means the ordinary course of business  consistent with past custom and practice
(including with respect to quantity and frequency).

 has the meaning set forth in the preface above.

 means the Pension Benefit Guaranty Corporation.

 means       an individual, an entity including a partnership, a corporation, an
             association,  a joint stock company,  a trust, a joint venture,  an
             unincorporated  organization,  or a  governmental  entity  (or  any
             department, agency, or political subdivision thereof).
<PAGE>

 has the meaning set forth in Section 5(b)(1)(B).

 has the meaning set forth in the preface above.

 has the meaning set forth in ERISA Sec. 406 and Code Sec. 4975.

 has the meaning set forth in Section 2(a) below

 means       the transactions  that are the subject of the Related  Transactions
             Documents  to be closed  concurrently  or in  conjunction  with the
             transactions that are the subject of this Agreement.

 means  the  documents  listed on  Exhibit  A,  executed  or to be  executed  in
connection with the Related Transactions.

 has the meaning set forth in ERISA Sec. 4043.

 has the meaning set forth in the preface above.

 means the Securities Act of 1933, as amended.

 means       any mortgage, pledge, lien, encumbrance,  charge, or other security
             interest,  other than (a)  mechanic's,  materialmen's,  and similar
             liens,  (b) liens for  Taxes not yet due and  payable  or for Taxes
             that the taxpayer is contesting  in good faith through  appropriate
             proceedings,  (c) purchase  money liens and liens  securing  rental
             payments  under  capital  lease  arrangements,  and (d) other liens
             arising in the  Ordinary  Course of  Business  and not  incurred in
             connection with the borrowing of money.

 means       any  corporation  with  respect to which a  specified  Person (or a
             Subsidiary  thereof) owns a majority of the common stock or has the
             power to vote or direct  the  voting of  sufficient  securities  to
             elect a majority of the directors.

 means       any federal,  state,  local,  or foreign  income,  gross  receipts,
             license, payroll, employment, excise, severance, stamp, occupation,
             premium,  windfall  profits,  environmental  (including taxes under
             Code Sec. 59A), customs duties, capital stock, franchise,  profits,
             withholding,   social   security   (or   similar),    unemployment,
             disability, real property, personal property, sales, use, transfer,
             registration,   value  added,   alternative   or  add-on   minimum,
             estimated,  or other  tax of any  kind  whatsoever,  including  any
             interest, penalty, or addition thereto, whether disputed or not.

 means       any return,  declaration,  report, claim for refund, or information
             return or statement  relating to Taxes,  including  any schedule or
             attachment thereto, and including any amendment thereof.
<PAGE>

 has the meaning set forth in Section 9(c) below.

 .            2.       Transaction Terms

 .            In   consideration   for  One  Million   Fifty   Thousand   Dollars
             ($1,050,000)  (the "Purchase  Proceeds"),  or Seventy Five Thousand
             Dollars  ($75,000)  for each of the  Shares,  the  Company  and the
             Principal Shareholder shall issue and deliver to Fields the Shares.
             The Shares shall be fully paid and nonassessable, free and clear of
             all  liens,  encumbrances  and  claims  of every  kind and  nature.
             Following the Closing of the transaction  described  herein and the
             Related  Transactions,  Fields  shall  own no less  than  fifty-six
             percent  (56%) of the issued and  outstanding  Company  Shares on a
             fully  diluted  basis.  Fields  shall  deliver to the  Company  the
             Purchase Proceeds by certified check, bank check, wire transfer, or
             other  immediately  available funds on the Closing Date. All of the
             Purchase  Proceeds  shall  be used by the  Company  to  retire  the
             Company  obligations  as set forth in the Debt  Reduction  Schedule
             attached hereto as Exhibit C.

 .            Following  the  satisfaction  or  waiver of all  conditions  to the
             obligations   of  the  Parties  to  consummate   the   transactions
             contemplated  hereby (other than conditions with respect to actions
             the  respective  Parties  will  take at the  Closing  itself),  the
             closing of the  transactions  contemplated  by this  Agreement (the
             "Closing")  shall  take  place at the  offices  of  Mette,  Evans &
             Woodside, 3401 North Front Street, Harrisburg,  Pennsylvania, on or
             before  September 2, 1997,  commencing at a time agreed upon by the
             Parties,  or such other date as Fields and the Company may mutually
             determine (the "Closing Date").

 . The Principal  Shareholder  hereby  represents and warrants to Fields that the
statements  contained  in this Section 3 are correct and complete as of the date
of this  Agreement  and will be correct and  complete as of the Closing Date (as
though made then and as though the Closing Date were substituted for the date of
this Agreement throughout this Section 3) with respect to himself.

 .            The Principal  Shareholder  has full power and authority to execute
             and  deliver  this   Agreement  and  to  perform  his   obligations
             hereunder. This Agreement constitutes the valid and legally binding
             obligation of the Principal Shareholder,  enforceable in accordance
             with its terms and conditions.  The Principal  Shareholder need not
             give  any  notice  to,  make  any  filing   with,   or  obtain  any
             authorization,  consent,  or approval of any third-party  including
             any  government or  governmental  agency in order to consummate the
             transactions contemplated by this Agreement.

 .            The  Principal  Shareholder  owns as of the  date  hereof  and upon
             Closing  shall  own  forty-four  (44)  Company  Shares   (equalling
             forty-four  percent (44%) of the  outstanding  Company  Shares on a
             fully  diluted  basis.  The Principal  Shareholder  does not own or
             hold,  directly or  indirectly,  any  options,  warrants,  or other
             instruments  convertible  into  Company  Shares  or into any  other
             security of the Company.
<PAGE>

 .            Neither the execution and the delivery of this  Agreement,  nor the
             consummation  of the  transactions  contemplated  hereby,  will (A)
             violate any constitution,  statute,  regulation,  rule, injunction,
             judgment,  order, decree,  ruling,  charge, or other restriction of
             any  government,   governmental  agency,  or  court  to  which  the
             Principal  Shareholder is subject or (B) conflict with, result in a
             breach of,  constitute a default under,  result in the acceleration
             of, create in any party the right to accelerate, terminate, modify,
             or cancel,  or require any notice  under any  agreement,  contract,
             lease,  license,  instrument,  or other  arrangement  to which  the
             Principal  Shareholder  is a party  or by  which  he is bound or to
             which any of his assets is subject.

 .            The Principal Shareholder has no Liability or obligation to pay any
             fees or commissions to any broker,  finder or agent with respect to
             the  transactions  contemplated  by this Agreement for which Fields
             could become liable or obligated.

 .            Without limiting the specific language of any other  representation
             or warranty herein, all information furnished or to be furnished by
             the  Principal  Shareholder  in  this  Agreement,  in  exhibits  or
             schedules  attached  hereto is or will be accurate  and complete in
             all material respects.

 . Fields represents and warrants to the Company that the statements contained in
this  Section 4 are correct and  complete as of the date of this  Agreement  and
will be correct and  complete as of the Closing Date (as though made then and as
though  the  Closing  Date  were  substituted  for the  date  of this  Agreement
throughout this Section 4), except as set forth in Annex II attached hereto.

 . Fields is a corporation duly organized, validly existing, and in good standing
under the laws of the jurisdiction of its incorporation.

 .            Fields has full power and authority (including full corporate power
             and authority) to execute and deliver this Agreement and to perform
             its obligations hereunder. This Agreement constitutes the valid and
             legally  binding  obligation of Fields,  enforceable  in accordance
             with its terms and conditions.  Fields need not give any notice to,
             make any filing  with,  or obtain any  authorization,  consent,  or
             approval  of  any  third  party   including   any   government   or
             governmental   agency  in  order  to  consummate  the  transactions
             contemplated by this Agreement.

 .            Neither the execution and the delivery of this  Agreement,  nor the
             consummation  of the  transactions  contemplated  hereby,  will (A)
             violate any constitution,  statute,  regulation,  rule, injunction,
             judgment,  order, decree,  ruling,  charge, or other restriction of
             any government,  governmental  agency,  or court to which Fields is
             subject or any  provision of its charter or bylaws or, (B) conflict
             with, result in a breach of, constitute a default under,  result in
             the  acceleration  of, create in any party the right to accelerate,
             terminate,  modify,  or  cancel,  or require  any notice  under any
             agreement,   contract,   lease,  license,   instrument,   or  other
             arrangement  to which  Fields is a party or by which it is bound or
             to which any of its assets is subject.

 .            Fields is not  acquiring  the Shares  with a view to or for sale in
             connection with any distribution  thereof within the meaning of the
             Securities Act.
<PAGE>

 .            Fields  has  no  Liability  or   obligation  to  pay  any  fees  or
             commissions  to any  broker,  finder or agent  with  respect to the
             transactions contemplated by this Agreement for which the Principal
             Shareholder or Company could become liable or obligated.

 .            Without  limiting the specific  language of any  representation  or
             warranty  herein,  all information  furnished or to be furnished by
             Fields in this Agreement, in exhibits or schedules attached hereto,
             is or will be accurate and complete in all material respects.

 . The  Company and the  Principal  Shareholder  hereby  represent  and  warrant,
jointly and severally,  to and with Fields that the statements contained in this
Section 5 are correct and complete as of the date of this  Agreement and will be
correct and  complete as of the Closing  Date (as though made then and as though
the Closing Date were substituted for the date of this Agreement throughout this
Section 5),  except as set forth in the  disclosure  schedule  delivered  by the
Company and the Principal Shareholder to Fields on the date hereof and initialed
by the Parties (the "Disclosure  Schedule").  Nothing in the Disclosure Schedule
shall be deemed  adequate  to  disclose  an  exception  to a  representation  or
warranty made herein,  however,  unless the Disclosure  Schedule  identifies the
exception  with  reasonable  particularity  and describes the relevant  facts in
reasonable  detail.  The  Disclosure  Schedule  will be arranged  in  paragraphs
corresponding to the lettered and numbered paragraphs  contained in this Section
5. For purposes of this Section 5 references  to the Company  shall be deemed to
include officers,  directors, and employees of the Company (excluding,  however,
the Principal  Shareholder) having  responsibilities for the matter to which the
representation pertains.

 .            Each of the Company and its  Subsidiaries is a corporation or other
             entity duly organized, validly existing, and in good standing under
             the laws of the  jurisdiction  of its  incorporation  or formation.
             Each of the  Company and its  Subsidiaries  is duly  authorized  to
             conduct  business  and is in good  standing  under the laws of each
             jurisdiction  where such  qualification  is  required.  Each of the
             Company and its Subsidiaries has full corporate power and authority
             and all licenses, permits, and authorizations necessary to carry on
             the  businesses  in  which  it is  engaged  and to own  and use the
             properties  owned and used by it.  Section  5(a) of the  Disclosure
             Schedule  lists the  directors  and officers of each of the Company
             and its  Subsidiaries.  The Company and the  Principal  Shareholder
             have delivered to Fields correct and complete copies of the charter
             and bylaws of each of the Company and its  Subsidiaries (as amended
             to date).  The minute books  (containing the records of meetings of
             the stockholders, the board of directors, and any committees of the
             board of directors),  the stock  certificate  books,  and the stock
             record  books  of each of the  Company  and  its  Subsidiaries  are
             correct and complete.  None of the Company and its  Subsidiaries is
             in default under or in violation of any provision of its charter or
             bylaws.
<PAGE>

 .                     (b)     Capitalization

                    (i)  The  entire  authorized  capital  stock of the  Company
                         consists of

                                       (A) one thousand  (1,000) Company Shares,
                              of which ninety-one (91) Company Shares are issued
                              and  outstanding  and nine (9) Company  Shares are
                              held in treasury and,

                                       (B)  five   hundred   (500)   shares   of
                              nonvoting  preferred shares, par value $10,000 per
                              share  (the  "Preferred  Shares"),  of  which  one
                              hundred forty-four and one-half (144.5) shares are
                              issued  and  outstanding,  having  the  rights and
                              privileges set forth in Section  5(b)(1)(B) of the
                              Disclosure Schedule.

                              (ii) all of the  issued  and  outstanding  Company
                      Shares and Preferred Shares have been duly authorized, are
                      validly  issued,  fully paid, and  nonassessable,  and are
                      held  of  record  as set  forth  in  Section  5(b)  of the
                      Disclosure  Schedule.  Section 5(b) sets forth each of the
                      rights and preferences of the Preferred Shares (other than
                      rights and preferences)  under the  Pennsylvania  Business
                      Corporation  law and  common  law of the  Commonwealth  of
                      Pennsylvania) and all agreements, by and among the Company
                      and any of the owners or holders of the Preferred  Shares,
                      concerning  the  Preferred   Shares,   including   without
                      limitation  the  redemption  thereof  or  the  payment  of
                      dividends with respect thereto.

                              (iii)  There  are  no  outstanding  or  authorized
                      options, warrants,  purchase rights,  subscription rights,
                      conversion rights,  exchange rights,  preference rights or
                      other  contracts  or  commitments  that could  require the
                      Company  to  issue,  sell,  or  otherwise  cause to become
                      outstanding  any  of  its  capital  stock.  There  are  no
                      outstanding  or  authorized  stock  appreciation,  phantom
                      stock,  profit  participation,   or  similar  rights  with
                      respect to the  Company.  Section  5(b) of the  Disclosure
                      Schedule describes all of the voting trusts,  proxies,  or
                      other  agreements  or  understandings  with respect to the
                      voting of the capital  stock of the Company,  all of which
                      shall be terminated,  relinquished and of no further force
                      or effect on or before the Closing.

 .            The Shares,  when issued and  delivered  to Fields at the  Closing,
             shall  be  duly  authorized,  fully  paid,  nonassessable,  validly
             issued,  and free and  clear of all  Security  Interests,  charges,
             pledges,  claims and encumbrances of any kind or nature whatsoever.
             The Shares shall  constitute  no less than nine percent (9%) of the
             issued and outstanding Company Shares on a fully diluted basis.
<PAGE>

     . To the Knowledge of the Principal Shareholder,  neither the execution and
     the delivery of this Agreement,  nor the  consummation of the  transactions
     contemplated   hereby,   will  (i)  violate  any   constitution,   statute,
     regulation,  rule, injunction,  judgment, order, decree, ruling, charge, or
     other restriction of any government, governmental agency, or court to which
     any of the Company and its  Subsidiaries is subject or any provision of the
     charter  or  bylaws  of any of the  Company  and its  Subsidiaries  or (ii)
     conflict with, result in a breach of, constitute a default under, result in
     the  acceleration  of,  create  in  any  party  the  right  to  accelerate,
     terminate,  modify,  or cancel,  or require any notice under any agreement,
     contract, lease, license,  instrument, or other arrangement to which any of
     the Company and its  Subsidiaries  is a party or by which it is bound or to
     which any of its assets is  subject  (or  result in the  imposition  of any
     Security  Interest  upon any of its  assets).  None of the  Company and its
     Subsidiaries  needs to give any notice to, make any filing with,  or obtain
     any authorization,  consent,  or approval of any government or governmental
     agency in order for the Parties to consummate the transactions contemplated
     by this Agreement.

 .            None of the  Company  and its  Subsidiaries  has any  Liability  or
             obligation to pay any fees or commissions to any broker, finder, or
             agent  with  respect  to  the  transactions  contemplated  by  this
             Agreement.

 .            The Company and its Subsidiaries have good and marketable title to,
             or a valid leasehold interest in, the properties and assets used by
             them,  located  on their  premises,  or  shown  on the Most  Recent
             Balance Sheet or acquired after the date thereof, free and clear of
             all Security  Interests,  except for properties and assets disposed
             of in the  Ordinary  Course of Business  since the date of the Most
             Recent Balance Sheet.

 .            Section  5(g)  of the  Disclosure  Schedule  sets  forth  for  each
             Subsidiary  of  the  Company  (i)  its  name  and  jurisdiction  of
             incorporation or formation, (ii) the number of shares of authorized
             capital stock of each class of its capital stock,  (iii) the number
             of  issued  and  outstanding  shares of each  class of its  capital
             stock, the names of the holders  thereof,  and the number of shares
             held by each  such  holder,  and (iv) the  number  of shares of its
             capital stock held in treasury.  All of the issued and  outstanding
             shares of capital stock of each Subsidiary of the Company have been
             duly   authorized   and  are  validly   issued,   fully  paid,  and
             nonassessable.  The Company  holds of record and owns  beneficially
             all of the  outstanding  shares of each  Subsidiary of the Company,
             free  and  clear  of  any  restrictions  on  transfer  (other  than
             restrictions  under the Securities Act and state securities  laws),
             Taxes,  Security  Interests,  options,  warrants,  purchase rights,
             contracts, commitments, equities, claims, and demands. There are no
             outstanding  or  authorized  options,  warrants,  purchase  rights,
             conversion   rights,   exchange  rights,   or  other  contracts  or
             commitments   that  could  require  any  of  the  Company  and  its
             Subsidiaries to sell, transfer, or otherwise dispose of any capital
             stock  of  any  of its  Subsidiaries  or  that  could  require  any
             Subsidiary  of the Company to issue,  sell,  or otherwise  cause to
             become  outstanding  any of its own  capital  stock.  There  are no
             outstanding    stock    appreciation,    phantom   stock,    profit
             participation,  or similar rights with respect to any Subsidiary of
             the  Company.  There  are  no  voting  trusts,  proxies,  or  other
             agreements  or  understandings  with  respect  to the voting of any
             capital stock of any Subsidiary of the Company. None of the Company
             and its  Subsidiaries  controls  directly or  indirectly or has any
             direct  or  indirect  equity   participation  in  any  corporation,
             partnership,  trust, or other business  association  which is not a
             Subsidiary of the Company.  Section 5(g) of the Disclosure Schedule
             lists  any  subsidiary  sold by the  Company  or  merged  into  the
             Company,  including the date of and parties to any such transaction
             and the documents executed by the Company in connection therewith.
<PAGE>

 .            Attached hereto as Exhibit B are the following financial statements
             (collectively   the   "Financial   Statements"):    (i)   unaudited
             consolidated  and  consolidating  balance  sheets and statements of
             income,  changes in stockholders'  equity,  and cash flow as of and
             for the fiscal years ended  December  27, 1992,  December 26, 1993,
             December  25,  1994,  and December 31, 1995 for the Company and its
             Subsidiaries;   (ii)  audited   consolidated   balance  sheets  and
             statements of income,  changes in  shareholders'  equity,  and cash
             flow as of and for the fiscal  year ended  December  29,  1996 (the
             "Most   Recent   Fiscal   Year  End")  for  the   Company  and  its
             Subsidiaries;  and (iii) unaudited  consolidated and  consolidating
             balance sheets and statements of income,  changes in  stockholders'
             equity,  and cash flow (the "Most Recent Financial  Statements") as
             of and for the six  months  ended July 13,  1997 (the "Most  Recent
             Fiscal  Month  End")  for the  Company  and its  Subsidiaries.  The
             Financial  Statements  (including  the  notes  thereto)  have  been
             prepared in  accordance  with GAAP  applied on a  consistent  basis
             throughout  the  periods  covered   thereby,   present  fairly  the
             financial  condition of the Company and its Subsidiaries as of such
             dates  and  the  results  of  operations  of the  Company  and  its
             Subsidiaries  for such periods,  are correct and complete,  and are
             consistent  with the  books  and  records  of the  Company  and its
             Subsidiaries  (which  books and records are correct and  complete);
             provided,  however,  that the Most Recent Financial  Statements are
             subject to normal year-end  adjustments (which will not be material
             individually  or in the  aggregate)  and lack  footnotes  and other
             presentation items.

 .            Since  the Most  Recent  Fiscal  Year  End,  there has not been any
             material  adverse  change  in the  business,  financial  condition,
             operations,  results of operations,  or future  prospects of any of
             the Company and its  Subsidiaries.  Without limiting the generality
             of the foregoing,  except as set forth in the Related  Transactions
             Documents, since that date:

                              (i) none of the Company and its  Subsidiaries  has
                      sold, leased,  transferred, or assigned any of its assets,
                      tangible   or   intangible,   other   than   for  a   fair
                      consideration in the Ordinary Course of Business;

                              (ii) none of the Company and its  Subsidiaries has
                      entered into any agreement,  contract,  lease,  or license
                      (or  outside  series  of  related  agreements,  contracts,
                      leases,  and  licenses)  outside  the  Ordinary  Course of
                      Business;

                              (iii) no party  (including  any of the Company and
                      its Subsidiaries) has accelerated,  terminated,  modified,
                      or cancelled any agreement,  contract,  lease,  or license
                      (or series of related agreements,  contracts,  leases, and
                      licenses)  involving  more than $1,000 to which any of the
                      Company and its Subsidiaries is a party or by which any of
                      them is bound;
<PAGE>

                              (iv) none of the Company and its  Subsidiaries has
                      imposed  any  Security  Interest  upon any of its  assets,
                      tangible or intangible;

                              (v) none of the Company and its  Subsidiaries  has
                      made any capital expenditure (or series of related capital
                      expenditures)   either  involving  more  than  $10,000  or
                      outside the Ordinary Course of Business;

                              (vi) none of the Company and its  Subsidiaries has
                      made any  capital  investment  in,  any  loan  to,  or any
                      acquisition  of the  securities  or assets  of,  any other
                      Person (or series of related capital  investments,  loans,
                      and  acquisitions)  either  involving  more than $5,000 or
                      outside the Ordinary Course of Business;

                              (vii) none of the Company and its Subsidiaries has
                      issued any note,  bond, or other debt security or created,
                      incurred,  assumed,  or guaranteed  any  indebtedness  for
                      borrowed  money or  capitalized  lease  obligation  either
                      involving  more  than  [$5,000  singly or  $10,000  in the
                      aggregate;]  Rich has  requested  changing to 10K and 50k.
                      Why?

                              (viii) none of the  Company  and its  Subsidiaries
                      has delayed or postponed  the payment of accounts  payable
                      and  other  Liabilities  outside  the  Ordinary  Course of
                      Business;

                              (ix) none of the Company and its  Subsidiaries has
                      cancelled,  compromised,  waived, or released any right or
                      claim (or series of  related  rights  and  claims)  either
                      involving more than $10,000 or outside the Ordinary Course
                      of Business;

                              (x) none of the Company and its  Subsidiaries  has
                      granted any license or  sublicense  of any rights under or
                      with respect to any  Intellectual  Property  except as set
                      forth in  Schedule  5(n)(iii)  setting  forth  each of the
                      Company's  franchise area  developer  agreements and other
                      similar documents;

                              (xi) there has been no change  made or  authorized
                      in the  charter  or bylaws of any of the  Company  and its
                      Subsidiaries;

                              (xii) none of the Company and its Subsidiaries has
                      issued,  sold, or otherwise disposed of any of its capital
                      stock, or granted any options,  warrants,  or other rights
                      to  purchase  or  obtain   (including   upon   conversion,
                      exchange, or exercise) any of its capital stock;

                              (xiii) none of the  Company  and its  Subsidiaries
                      has declared,  promised,  committed to, set aside, or paid
                      any dividend or made any distribution  with respect to its
                      capital  stock  (whether in cash or in kind) or  redeemed,
                      purchased, or otherwise acquired, or promised or committed
                      to  redeem,  purchase  or  otherwise  acquire,  any of its
                      capital stock;

                              (xiv) none of the Company and its Subsidiaries has
                      experienced any damage,  destruction,  or loss (whether or
                      not covered by insurance) to its property;

                              (xv) none of the Company and its  Subsidiaries has
                      made any loan to, or  entered  into any other  transaction
                      with,  any  of  its  directors,  officers,  and  employees
                      outside the Ordinary Course of Business;
<PAGE>

                              (xvi) none of the Company and its Subsidiaries has
                      entered  into  any   employment   contract  or  collective
                      bargaining  agreement,  written or oral,  or modified  the
                      terms of any such existing contract or agreement;

                              (xvii) none of the  Company  and its  Subsidiaries
                      has granted any increase in the base  compensation  of any
                      of its  directors,  officers,  and  employees  outside the
                      Ordinary Course of Business;

                              (xviii)  none of the Company and its  Subsidiaries
                      has adopted,  amended,  modified, or terminated any bonus,
                      profit-sharing,   incentive,  severance,  or  other  plan,
                      contract,  or  commitment  for the  benefit  of any of its
                      directors,  officers,  and  employees  (or  taken any such
                      action with respect to any other Employee Benefit Plan);

                              (xix) none of the Company and its Subsidiaries has
                      made any other change in  employment  terms for any of its
                      directors,  officers,  and employees  outside the Ordinary
                      Course of Business;

                              (xx) none of the Company and its  Subsidiaries has
                      made or pledged to make any  charitable  or other  capital
                      contribution outside the Ordinary Course of Business;

                              (xxi)  there  has  not  been  any  other  material
                      occurrence,  event,  incident,  action, failure to act, or
                      transaction   outside  the  Ordinary  Course  of  Business
                      involving any of the Company and its Subsidiaries; and

                              (xxii) none of the  Company  and its  Subsidiaries
has committed to any of the foregoing.

 .            None of the Company and its  Subsidiaries has any Liability (and to
             the Knowledge of the Principal  Shareholder,  there is no Basis for
             any  present  or  future   action,   suit,   proceeding,   hearing,
             investigation,  charge, complaint,  claim, or demand against any of
             them giving rise to any Liability),  except for (i) Liabilities set
             forth on the face of the Most Recent  Balance Sheet (rather than in
             any notes thereto),  and (ii)  Liabilities  which have arisen after
             the Most Recent Fiscal Month End in the Ordinary Course of Business
             (none of which results from,  arises out of,  relates to, is in the
             nature  of, or was  caused by any  breach  of  contract,  breach of
             warranty, tort, infringement, or violation of law).

 .            To the Knowledge of the Principal Shareholder, each of the Company,
             its Subsidiaries,  and their respective predecessors and Affiliates
             has  complied   with  all   applicable   laws   (including   rules,
             regulations, codes, plans, injunctions, judgments, orders, decrees,
             rulings,  and charges  thereunder) of federal,  state,  local,  and
             foreign  governments  (and all  agencies  thereof),  and no action,
             suit, proceeding, hearing, investigation, charge, complaint, claim,
             demand,  or notice has been filed or commenced  against any of them
             alleging any failure so to comply.
<PAGE>

 .                     (l)     Tax Matters

                              (i) To the Knowledge of the Principal Shareholder,
                      each of the Company and its Subsidiaries has filed all Tax
                      Returns that it was required to file. All such Tax Returns
                      were correct and complete in all respects.  All Taxes owed
                      by any of the Company and its Subsidiaries (whether or not
                      shown  on any Tax  Return)  have  been  paid.  None of the
                      Company and its Subsidiaries  currently is the beneficiary
                      of any  extension  of time  within  which  to file any Tax
                      Return.  No claim has ever been made by an  authority in a
                      jurisdiction where any of the Company and its Subsidiaries
                      does not file Tax Returns  that it is or may be subject to
                      taxation  by  that  jurisdiction.  There  are no  Security
                      Interests  on any of the assets of any of the  Company and
                      its Subsidiaries that arose in connection with any failure
                      (or alleged failure) to pay any Tax.

                              (ii)   To   the   Knowledge   of   the   Principal
                      Shareholder,  each of the Company and its Subsidiaries has
                      withheld and paid all Taxes required to have been withheld
                      and paid in  connection  with amounts paid or owing to any
                      employee, independent contractor,  creditor,  stockholder,
                      or other third party.

                              (iii) Neither the Principal  Shareholder,  nor the
                      Company  and its  Subsidiaries  expects any  authority  to
                      assess any  additional  Taxes for any period for which Tax
                      Returns  have been  filed.  There is no  dispute  or claim
                      concerning any Tax Liability of any of the Company and its
                      Subsidiaries either (A) claimed or raised by any authority
                      in writing or (B) as to which the Principal Shareholder or
                      the Company or its  Subsidiaries  has Knowledge based upon
                      personal contact with any agent of such authority. Section
                      5(l) of the Disclosure Schedule lists all federal,  state,
                      local,  and foreign  income Tax Returns filed with respect
                      to any of the  Company  and  its  Subsidiaries,  indicates
                      those Tax Returns that have been  audited,  and  indicates
                      those Tax Returns that currently are the subject of audit.
                      The Company has  delivered to Fields  correct and complete
                      copies of all  federal  income  Tax  Returns,  examination
                      reports,  and statements of deficiencies  assessed against
                      or agreed to by any of the Company and its Subsidiaries.

                              (iv) None of the Company and its  Subsidiaries has
                      waived any statute of  limitations  in respect of Taxes or
                      agreed  to any  extension  of time with  respect  to a Tax
                      assessment or deficiency.

                              (v) None of the Company and its  Subsidiaries  has
                      filed  a  consent  under  Code  Sec.   341(f)   concerning
                      collapsible  corporation.  None  of the  Company  and  its
                      Subsidiaries  has made any payments,  is obligated to make
                      any payments,  or is a party to any  agreement  that under
                      certain  circumstances  could  obligate  it  to  make  any
                      payments  that  will not be  deductible  under  Code  Sec.
                      280G(a). None of the Company and its Subsidiaries has been
                      a United States real property holding  corporation  within
                      the meaning of Code Sec.  897(c)(2)  during the applicable
                      period  specified in Code Sec.  897(c)(1)(A)(ii).  Each of
                      the  Company and its  Subsidiaries  has  disclosed  on its
                      federal  income Tax Returns all  positions  taken  therein
                      that could give rise to a  substantial  understatement  of
                      federal  income Tax within the meaning of Code Sec.  6662.
                      None of the Company and its Subsidiaries is a party to any
                      Tax allocation or sharing  agreement.  None of the Company
                      and  its   Subsidiaries  (A)  has  been  a  member  of  an
                      Affiliated Group filing a consolidated  federal income Tax
                      Return  (other than a group the common parent of which was
                      the Company) or (B) has any Liability for the Taxes of any
                      Person   (other   than   any  of  the   Company   and  its
                      Subsidiaries)  under Treas.  Reg. Section 1.1502-6 (or any
                      similar  provision of state,  local, or foreign law), as a
                      transferee or successor, by contract, or otherwise.
<PAGE>

                              (vi) Section 5(l) of the Disclosure  Schedule sets
                      forth the  following  information  with respect to each of
                      the  Company  and its  Subsidiaries  (or,  in the  case of
                      clause   (B)   below,   with   respect   to  each  of  the
                      Subsidiaries)  as of the most recent  practicable date (as
                      well as on an estimated  pro forma basis as of the Closing
                      giving  effect  to the  consummation  of the  transactions
                      contemplated hereby):

                    (A)  the basis of the Company or Subsidiary in its assets;

                                       (B) the basis of the  stockholders of the
                              Subsidiary  in its  stock  (or the  amount  of any
                              Excess Loss Account);

                                       (C) the amount of any net operating loss,
                              net  capital  loss,  unused  investment  or  other
                              credit,  unused foreign tax, or excess  charitable
                              contribution   allocable   to   the   Company   or
                              Subsidiary; and

                                       (D) the  amount of any  deferred  gain or
                              loss   allocable  to  the  Company  or  Subsidiary
                              arising   out   of   any   Deferred   Intercompany
                              Transaction.

                         (vii)  The  unpaid   Taxes  of  the   Company  and  its
                    Subsidiaries

                                       (A) did not, as of the Most Recent Fiscal
                              Month End,  exceed the reserve  for Tax  Liability
                              (rather  than  any  reserve  for  deferred   Taxes
                              established to reflect timing differences  between
                              book and Tax  income) set forth on the face of the
                              Most  Recent  Balance  Sheet  (rather  than in any
                              notes thereto); and

                                       (B)  do  not  exceed   that   reserve  as
                              adjusted  for  the  passage  of time  through  the
                              Closing  Date in  accordance  with the past custom
                              and  practice of the Company and its  Subsidiaries
                              in filing their Tax Returns.

 .                     (m)     Real Property

                              (i)  Section  5(m)(i) of the  Disclosure  Schedule
                      lists and describes  briefly all real property that any of
                      the Company and its  Subsidiaries  owns.  With  respect to
                      each such parcel of owned real property:

                                       (A) the  identified  owner  has  good and
                              marketable  title to the parcel of real  property,
                              free and clear of any Security Interest, easement,
                              covenant,   or  other   restriction,   except  for
                              installments   of  special   assessments  not  yet
                              delinquent and recorded easements,  covenants, and
                              other restrictions which do not impair the current
                              use, occupancy,  or value, or the marketability of
                              title, of the property subject thereto;


<PAGE>

                                       (B) there are no  pending  or  threatened
                              condemnation     proceedings,     lawsuits,     or
                              administrative actions relating to the property or
                              other matters  affecting  materially and adversely
                              the current use, occupancy, or value thereof;

                                       (C) the legal  description for the parcel
                              contained  in  the  deed  thereof  describes  such
                              parcel fully and  adequately,  the  buildings  and
                              improvements are located within the boundary lines
                              of the  described  parcels  of  land,  are  not in
                              violation  of  applicable  setback   requirements,
                              zoning  laws,  and  ordinances  (and  none  of the
                              properties  or buildings or  improvements  thereon
                              are subject to "permitted  non-conforming  use" or
                              "permitted        non-conforming        structure"
                              classifications),  and  do  not  encroach  on  any
                              easement  which may burden the land,  and the land
                              does not  serve  any  adjoining  property  for any
                              purpose inconsistent with the use of the land, and
                              the property is not located within any flood plain
                              or subject to any  similar  type  restriction  for
                              which any permits or licenses necessary to the use
                              thereof have not been obtained;

                                       (D)  all  facilities  have  received  all
                              approvals of governmental  authorities  (including
                              licenses and permits)  required in connection with
                              the  ownership or operation  thereof and have been
                              operated  and   maintained  in   accordance   with
                              applicable laws, rules, and regulations;

                                       (E)  there  are  no  leases,   subleases,
                              licenses,   concessions,   or  other   agreements,
                              written or oral,  granting to any party or parties
                              the right of use or  occupancy  of any  portion of
                              the parcel of real property;

                                       (F) there are no  outstanding  options or
                              rights of first  refusal to purchase the parcel of
                              real property,  or any portion thereof or interest
                              therein;

                                       (G) there are no parties  (other than the
                              Company and its Subsidiaries) in possession of the
                              parcel of real property,  other than tenants under
                              any leases  disclosed  in Section  5(m)(ii) of the
                              Disclosure Schedule who are in possession of space
                              to which they are entitled;

                                       (H) all facilities  located on the parcel
                              of real property are supplied  with  utilities and
                              other services necessary for the operation of such
                              facilities,  including  gas,  electricity,  water,
                              telephone, sanitary sewer, and storm sewer, all of
                              which services are adequate in accordance with all
                              applicable    laws,    ordinances,    rules,   and
                              regulations  and are  provided via public roads or
                              via permanent, irrevocable,  appurtenant easements
                              benefitting the parcel of real property; and

                                       (I) each parcel of real property abuts on
                              and has direct  vehicular access to a public road,
                              or has  access to a public  road via a  permanent,
                              irrevocable,  appurtenant easement benefitting the
                              parcel  of  real  property,   and  access  to  the
                              property is provided by paved public  right-of-way
                              with adequate curb cuts available.
<PAGE>

                    (ii) Section  5(m)(ii) of the Disclosure  Schedule lists and
                         describes briefly all real property:

                         (A) leased or  subleased  to any of the Company and its
                    Subsidiaries; and

                         (B) leased or  subleased  by any of the Company and its
                    subsidiaries   to   third   parties,   including   Company's
                    franchisees and area  developers.  The Company has delivered
                    or made available to Fields  correct and complete  copies of
                    the leases and the subleases  listed in Section  5(m)(ii) of
                    the Disclosure  Schedule (as amended to date).  With respect
                    to each lease and sublease listed in Section 5(m)(ii) of the
                    Disclosure Schedule:

                         (C) the lease or  sublease  is legal,  valid,  binding,
                    enforceable, and in full force and effect;

                         (D) the lease or  sublease  will  continue to be legal,
                    valid, binding, enforceable, and in full force and effect on
                    identical   terms   following   the   consummation   of  the
                    transactions contemplated hereby;

                         (E) no party to the lease or  sublease  is in breach or
                    default,  and no event has  occurred  which,  with notice or
                    lapse of time,  would  constitute  a breach  or  default  or
                    permit    termination,    modification,    or   acceleration
                    thereunder;

                         (F) no party to the lease or  sublease  has  repudiated
                    any provision thereof;

                         (G)  there  are  no  disputes,   oral  agreements,   or
                    forbearance programs in effect as to the lease or sublease;

                         (H) with respect to each sublease, the
                              representations   and   warranties  set  forth  in
                              subsections  (A)  through  (E)  above are true and
                              correct with respect to the underlying lease;

                         (I)  none  of the  Company  and  its  Subsidiaries  has
                    assigned, transferred, conveyed, mortgaged, deeded in trust,
                    or encumbered any interest in the leasehold or subleasehold;

                         (J) all facilities leased or subleased  thereunder have
                    received   all   approvals   of   governmental   authorities
                    (including licenses and permits) required in connection with
                    the operation  thereof and have been operated and maintained
                    in accordance with applicable laws, rules, and regulations;

                              (iii)   all   facilities   leased   or   subleased
                      thereunder  are supplied with utilities and other services
                      necessary for the operation of said facilities; and
<PAGE>

 .                     (n)     Intellectual Property

                              (i) The Company and its  Subsidiaries  own or have
                      the  right  to  use   pursuant  to  license,   sublicense,
                      agreement,   or  permission  all   Intellectual   Property
                      necessary  for  the  operation  of the  businesses  of the
                      Company and its Subsidiaries as presently conducted.  Each
                      item of Intellectual  Property owned or used by any of the
                      Company  and its  Subsidiaries  immediately  prior  to the
                      Closing  hereunder  will be owned or available  for use by
                      the  Company  or the  Subsidiary  on  identical  terms and
                      conditions   immediately   subsequent   to   the   Closing
                      hereunder.  Each of the Company and its  Subsidiaries  has
                      taken all  necessary  action to maintain  and protect each
                      item of Intellectual Property that it owns or uses.

                              (ii)   To   the   Knowledge   of   the   Principal
                      Shareholder,  none of the Company and its Subsidiaries has
                      interfered  with,  infringed  upon,  misappropriated,   or
                      otherwise   come  into  conflict  with  any   Intellectual
                      Property rights of third parties,  and the Company and its
                      Subsidiaries  has never  received  any charge,  complaint,
                      claim,  demand, or notice alleging any such  interference,
                      infringement,  misappropriation,  or violation  (including
                      any claim  that any of the  Company  and its  Subsidiaries
                      must  license  or  refrain  from  using  any  Intellectual
                      Property  rights of any third party).  To the Knowledge of
                      the Company and the Principal Shareholder,  no third party
                      has interfered with, infringed upon,  misappropriated,  or
                      otherwise   come  into  conflict  with  any   Intellectual
                      Property   rights   of  any  of  the   Company   and   its
                      Subsidiaries.

                              (iii) Section 5(n)(iii) of the Disclosure Schedule
                      identifies each patent,  trademark or  registration  which
                      has been issued to any of the Company and its Subsidiaries
                      with  respect  to  any  of  its   Intellectual   Property,
                      identifies  each pending patent and trademark  application
                      or application for  registration  which any of the Company
                      and its  Subsidiaries  has made with respect to any of its
                      Intellectual   Property,   and  identifies  each  license,
                      agreement,  or other  permission  which any of the Company
                      and its  Subsidiaries  has granted to any third party with
                      respect to any of its Intellectual Property (together with
                      any  exceptions).  The  Company  has  delivered  to Fields
                      correct  and   complete   copies  of  all  such   patents,
                      trademarks,    registrations,    applications,   licenses,
                      agreements,  and permissions (as amended to date) and have
                      made  available to Fields  correct and complete  copies of
                      all other written  documentation  evidencing ownership and
                      prosecution  (if  applicable)  of each such item.  Section
                      5(n)(iii) of the Disclosure  Schedule also identifies each
                      trade name or  unregistered  trademark  used by any of the
                      Company and its Subsidiaries in connection with any of its
                      businesses.  With  respect  to each  item of  Intellectual
                      Property required to be identified in Section 5(n)(iii) of
                      the Disclosure Schedule:

                         (A) the Company and its Subsidiaries possess all right,
                    title,  and  interest in and to the item,  free and clear of
                    any Security Interest, license, or other restriction;
<PAGE>

                         (B)  the  item  is  not  subject  to  any   outstanding
                    injunction, judgment, order, decree, ruling, or charge;

                         (C)   no    action,    suit,    proceeding,    hearing,
                    investigation,   charge,  complaint,  claim,  or  demand  is
                    pending  or to the  Knowledge  of any of the  Company or the
                    Principal Shareholder (and employees with responsibility for
                    Intellectual  Property  matters)  of  the  Company  and  its
                    Subsidiaries,  is threatened  which challenges the legality,
                    validity, enforceability, use, or ownership of the item; and

                         (D) none of the Company and its  Subsidiaries  has ever
                    agreed  to   indemnify   any  Person  for  or  against   any
                    interference,   infringement,   misappropriation,  or  other
                    conflict with respect to the item.

                              (iv) Section  5(n)(iv) of the Disclosure  Schedule
                      identifies  each item of  Intellectual  Property  that any
                      third  party  owns  and that  any of the  Company  and its
                      Subsidiaries   uses   pursuant  to  license,   sublicense,
                      agreement,  or  permission.  The Company has  delivered to
                      Fields  correct and complete  copies of all such licenses,
                      sublicenses,  agreements,  and  permissions (as amended to
                      date). With respect to each item of Intellectual  Property
                      required  to be  identified  in  Section  5(n)(iv)  of the
                      Disclosure Schedule:

                                       (A) subject to and limited by  applicable
                              bankruptcy and  insolvency  laws and principles of
                              equity,  the license,  sublicense,  agreement,  or
                              permission  covering  the  item is  legal,  valid,
                              binding,   enforceable,  and  in  full  force  and
                              effect;

                                       (B) subject to and limited by  applicable
                              bankruptcy and  insolvency  laws and principles of
                              equity,  the license,  sublicense,  agreement,  or
                              permission  will  continue  to  be  legal,  valid,
                              binding, enforceable, and in full force and effect
                              on identical terms following the Closing;

                                       (C) no party to the license,  sublicense,
                              agreement,  or permission is in breach or default,
                              and no event has  occurred  which  with  notice or
                              lapse of time would constitute a breach or default
                              or   permit    termination,    modification,    or
                              acceleration thereunder;

                                       (D) no party to the license,  sublicense,
                              agreement,   or  permission   has  repudiated  any
                              provision thereof;
<PAGE>

                                       (E) with respect to each sublicense,  the
                              representations   and   warranties  set  forth  in
                              subsections  (A)  through  (D)  above are true and
                              correct with respect to the underlying license;

                                       (F) the underlying  item of  Intellectual
                              Property  is  not   subject  to  any   outstanding
                              injunction,  judgment,  order, decree,  ruling, or
                              charge;

                                       (G) no action, suit, proceeding, hearing,
                              investigation, charge, complaint, claim, or demand
                              is pending or is threatened  which  challenges the
                              legality,   validity,  or  enforceability  of  the
                              underlying item of Intellectual Property; and

                                       (H)   none   of  the   Company   and  its
                              Subsidiaries has granted any sublicense or similar
                              right  with  respect to the  license,  sublicense,
                              agreement, or permission.

                              (v)  To  the  Knowledge  of the  Company  and  the
                      Principal  Shareholder,  the Company and its  Subsidiaries
                      will not interfere with, infringe upon, misappropriate, or
                      otherwise  come  into  conflict  with,  any   Intellectual
                      Property  rights  of  third  parties  as a  result  of the
                      continued   operation   of  its   business  as   presently
                      conducted.

                              (vi)   Neither  the  Company  nor  the   Principal
                      Shareholder   has  any  Knowledge  of  any  new  products,
                      inventions,  procedures,  or methods of  manufacturing  or
                      processing  that any  competitors  or other third  parties
                      have  developed  which  reasonably  could be  expected  to
                      supersede  or make  obsolete any product or process of any
                      of the Company and its Subsidiaries.

 .            The  Company  and its  Subsidiaries  own or  lease  all  buildings,
             machinery,  equipment,  and other tangible assets necessary for the
             conduct of their businesses as presently conducted.
<PAGE>

     . The Company and its  Subsidiaries  have no inventory other than inventory
     in the Company-owned stores.

 .            Section  5(q)  of  the  Disclosure  Schedule  lists  the  following
             contracts and other  agreements to which any of the Company and its
             Subsidiaries is a party:

                         (i) each  contract or  agreement  of any kind or nature
                    entered  into  by any of the  Company  Subsidiaries  and the
                    Principal   Shareholders,   with  any   franchisee  or  area
                    developer of the Company or its Subsidiaries or any officer,
                    principal,  owner  shareholders,  representative of any such
                    franchisee or area developer  (collectively,  the "Franchise
                    Agreements");

                         (ii) any agreement (or group of related agreements) for
                    the  lease  of  personal  property  to or  from  any  Person
                    providing for lease payments;

                         (iii) any  agreement  (or group of related  agreements)
                    for the  purchase  or sale  of raw  materials,  commodities,
                    supplies,  products,  or other personal property, or for the
                    furnishing or receipt of services,  the performance of which
                    will extend over a period of more than one year, result in a
                    material loss to any of the Company and its Subsidiaries;

                         (iv) any agreement  concerning a  partnership  or joint
                    venture;

                         (v) any agreement (or group of related agreements)
                      under  which  it  has  created,   incurred,   assumed,  or
                      guaranteed any  indebtedness  for borrowed  money,  or any
                      capitalized  lease  obligation,  or  under  which  it  has
                      imposed a Security Interest on any of its assets, tangible
                      or intangible;

                         (vi)  any  agreement   concerning   confidentiality  or
                    noncompetition;

                         (vii) any profit sharing, stock option, stock purchase,
                    stock appreciation,  deferred  compensation,  severance,  or
                    other plan or arrangement  for the benefit of its current or
                    former directors, officers, and employees;

                         (viii) any collective bargaining agreement;

                         (ix) any agreement for the employment of any individual
                    on a full-time, part-time, consulting, or other basis;
<PAGE>

                         (x) any agreement under which it has advanced or loaned
                    any amount to any of its directors,  officers, and employees
                    outside the Ordinary Course of Business;

                         (xi) any agreement  under which the  consequences  of a
                    default or termination  could have a material adverse effect
                    on the business, financial condition, operations, results of
                    operations,  or future  prospects  of any of the Company and
                    its Subsidiaries; or

                         (xii)  any  other   agreement   (or  group  of  related
                    agreements) the performance of which involves  consideration
                    in excess of $5,000.

The Company and the Principal Shareholder have delivered to Fields a correct and
complete copy of each written agreement listed in Section 5(q) of the Disclosure
Schedule (as amended to date) and a written  summary setting forth the terms and
conditions of each oral agreement  referred to in Section 5(q) of the Disclosure
Schedule.  With  respect  to each such  agreement,  subject  to and  limited  by
applicable  bankruptcy  and insolvency  laws and  principles of equity:  (A) the
agreement is legal, valid, binding,  enforceable,  and in full force and effect;
(B) the agreement will continue to be legal, valid, binding, enforceable, and in
full force and effect on  identical  terms  following  the  consummation  of the
transactions  contemplated  hereby; (C) no party is in breach or default, and no
event has occurred which with notice or lapse of time would  constitute a breach
or default,  or permit  termination,  modification,  or acceleration,  under the
agreement; and (D) no party has repudiated any provision of the agreement.

 .            Subject to and limited by applicable bankruptcy and insolvency laws
             and  principles  of equity,  all Franchise  Agreements  are in full
             force and effect,  enforceable in accordance with their terms,  and
             free of defaults. Without limiting the generality of the foregoing:

                         (i) each of the Franchise  Agreements are in full force
                    and effect and has not been amended or modified;

                         (ii) no default or  threatened  default exist under any
                    Franchise Agreement;

                         (iii) each Franchise  developer is, in fact,  complying
                    with its obligations under its Franchise Agreement;

                         (iv) each  Franchise  Agreement  has been  prepared  in
                    accordance  with,  and  does  not  violate  any,  applicable
                    federal  or state  law  (including  Franchise  and  business
                    opportunity laws; and

                         (v) the Company has not received  notices of any breach
                    by it of any Franchise Agreement from any party thereto.

 .            All  notes  and  accounts   receivable   of  the  Company  and  its
             Subsidiaries are reflected properly on their books and records, are
             valid  receivables  subject  to no setoffs  or  counterclaims,  are
             current and  collectible,  and will be collected in accordance with
             their terms at their recorded amounts,  subject only to the reserve
             for bad  debts  set  forth on the face of the Most  Recent  Balance
             Sheet  (rather  than in any  notes  thereto)  as  adjusted  for the
             passage of time  through the Closing  Date in  accordance  with the
             past custom and practice of the Company and its Subsidiaries.
<PAGE>

     . There are no outstanding  powers of attorney executed on behalf of any of
     the Company and its Subsidiaries.

 .            Section 5(u) of the  Disclosure  Schedule  sets forth the following
             information  with  respect  to  each  insurance  policy  (including
             policies  providing  property,  casualty,  liability,  and workers'
             compensation  coverage and bond and surety  arrangements)  to which
             any of the Company and its  Subsidiaries  has been a party, a named
             insured,  or  otherwise  the  beneficiary  of  coverage at any time
             within the past four (4) years:

                         (i) the  name,  address,  and  telephone  number of the
                    agent;

                         (ii)  the  name  of  the  insurer,   the  name  of  the
                    policyholder, and the name of each covered insured;

                         (iii) the policy number and the period of coverage;

                         (iv) the scope  (including an indication of whether the
                    coverage was on a claims made,  occurrence,  or other basis)
                    and amount  (including a description of how  deductibles and
                    ceilings are calculated and operate) of coverage; and

                         (v)  a   description   of   any   retroactive   premium
                    adjustments or other loss-sharing arrangements,

To the  Knowledge  of the  Principal  Shareholder,  with  respect  to each  such
insurance policy: (A) the policy is legal, valid, binding,  enforceable,  and in
full force and effect; (B) the policy will continue to be legal, valid, binding,
enforceable,  and in full  force and effect on  identical  terms  following  the
consummation of the  transactions  contemplated  hereby;  (C) neither any of the
Company and its  Subsidiaries  nor any other party to the policy is in breach or
default  (including  with  respect to the  payment of  premiums or the giving of
notices),  and no event has  occurred  which,  with notice or the lapse of time,
would constitute such a breach or default, or permit termination,  modification,
or acceleration, under the policy; and (D) no party to the policy has repudiated
any provision thereof. Each of the Company and its Subsidiaries has been covered
during the past four (4) years by  insurance in scope and amount  customary  and
reasonable for the businesses in which it has engaged during the  aforementioned
period.  Section 5(u) of the Disclosure  Schedule  describes any  self-insurance
arrangements affecting any of the Company and its Subsidiaries.

          . Section 5(v) of the Disclosure  Schedule sets forth each instance in
          which any of the  Company and its  Subsidiaries  (i) is subject to any
          outstanding injunction,  judgment, order, decree, ruling, or charge or
          (ii) is a party or is  threatened  to be made a party  to any  action,
          suit,  proceeding,  hearing,  or  investigation  of, in, or before any
          court or  quasi-judicial  or  administrative  agency  of any  federal,
          state,  local,  or  foreign  jurisdiction  or  before  any  arbitrator
          (including  any state or regulatory  authority in connection  with the
          Company's  role  as  a  Franchisor).   None  of  the  actions,  suits,
          proceedings, hearings, and investigations set forth in Section 5(v) of
          the Disclosure Schedule could result in any material adverse change in
          the business, financial condition,  operations, results of operations,
          or  future  prospects  of any of the  Company  and  its  Subsidiaries.
          Neither the Company nor the  Principal  Shareholder  has any reason to
          believe that any action, suit,  proceeding,  hearing, or investigation
          described  in the  preceding  sentence  may be brought  or  threatened
          against any of the Company and its Subsidiaries.
<PAGE>

 .            Each product manufactured, sold, leased, or delivered by any of the
             Company  and its  Subsidiaries  has  been in  conformity  with  all
             applicable  contractual  commitments  and all  express  and implied
             warranties,  and none of the Company and its  Subsidiaries  has any
             Liability (and to the Knowledge of the Principal Shareholder, there
             is no Basis for any  present or future  action,  suit,  proceeding,
             hearing, investigation, charge, complaint, claim, or demand against
             any of them giving rise to any Liability) for replacement or repair
             thereof or other damages in connection  therewith,  subject only to
             the reserve for  product  warranty  claims set forth on the face of
             the Most Recent Balance Sheet (rather than in any notes thereto) as
             adjusted  for the  passage  of time  through  the  Closing  Date in
             accordance with the past custom and practice of the Company and its
             Subsidiaries.  No product manufactured,  sold, leased, or delivered
             by any of the  Company  and  its  Subsidiaries  is  subject  to any
             guaranty,  warranty,  or  other  indemnity  beyond  the  applicable
             standard terms and conditions of sale or lease. Section 5(w) of the
             Disclosure  Schedule  includes  copies  of the  standard  terms and
             conditions  of sale  or  lease  for  each  of the  Company  and its
             Subsidiaries   (containing   applicable  guaranty,   warranty,  and
             indemnity provisions).

 .            None of the Company and its  Subsidiaries has any Liability (and to
             the Knowledge of the Principal  Shareholder,  there is no Basis for
             any  present  or  future   action,   suit,   proceeding,   hearing,
             investigation,  charge, complaint,  claim, or demand against any of
             them  giving  rise to any  Liability)  arising out of any injury to
             individuals or property as a result of the  ownership,  possession,
             or use of any product  manufactured,  sold, leased, or delivered by
             any of the Company and its Subsidiaries.

 .            None of the Company and its  Subsidiaries is a party to or bound by
             any  collective   bargaining   agreement,   nor  has  any  of  them
             experienced  any  strikes,  grievances,   claims  of  unfair  labor
             practices,  or other collective  bargaining  disputes.  Neither the
             Company  nor  its  Subsidiaries  has  committed  any  unfair  labor
             practice. Neither the Company nor the Principal Shareholder has any
             Knowledge  of any  organizational  effort  presently  being made or
             threatened  by or on behalf  of any labor  union  with  respect  to
             employees of any of the Company and its Subsidiaries.

 .                     (z)     Employee Benefit

                              (i) Section 5(z) of the Disclosure  Schedule lists
                      each Employee Benefit Plan that any of the Company and its
                      Subsidiaries  maintains or to which any of the Company and
                      its Subsidiaries contributes.

                                       (A) Each such Employee  Benefit Plan (and
                              each related trust,  insurance contract,  or fund)
                              complies in form and in  operation in all respects
                              with the  applicable  requirements  of ERISA,  the
                              Code, and other applicable laws.

                                       (B) All required reports and descriptions
                              (including  Form  5500  Annual  Reports,   Summary
                              Annual   Reports,   PBGC-1's,   and  Summary  Plan
                              Descriptions)   have  been  filed  or  distributed
                              appropriately  with respect to each such  Employee
                              Benefit  Plan.  The  requirements  of  Part  6  of
                              Subtitle  B of Title I of ERISA  and of Code  Sec.
                              4980B  have  been met with  respect  to each  such
                              Employee Benefit Plan which is an Employee Welfare
                              Benefit Plan.
<PAGE>

                                       (C)  All  contributions   (including  all
                              employer   contributions   and   employee   salary
                              reduction  contributions)  which are due have been
                              paid to each such  Employee  Benefit Plan which is
                              an   Employee   Pension   Benefit   Plan  and  all
                              contributions  for any period  ending on or before
                              the  Closing  Date which are not yet due have been
                              paid to each such Employee Pension Benefit Plan or
                              accrued  in  accordance  with the past  custom and
                              practice of the Company and its Subsidiaries.  All
                              premiums or other  payments for all periods ending
                              on or before the Closing  Date have been paid with
                              respect to each such  Employee  Benefit Plan which
                              is an Employee Welfare Benefit Plan.

                                       (D) Each such Employee Benefit Plan which
                              is an  Employee  Pension  Benefit  Plan  meets the
                              requirements of a "qualified plan" under Code Sec.
                              401(a)  and has  received,  within  the  last  two
                              years, a favorable  determination  letter from the
                              Internal Revenue Service.

                                       (E) The market value of assets under each
                              such  Employee  Benefit  Plan which is an Employee
                              Pension Benefit Plan (other than any Multiemployer
                              Plan)  equals or exceeds the present  value of all
                              vested  and   nonvested   Liabilities   thereunder
                              determined  in   accordance   with  PBGC  methods,
                              factors, and assumptions applicable to an Employee
                              Pension  Benefit Plan  terminating on the date for
                              determination.

                                       (F) The Company has  delivered  to Fields
                              correct and complete  copies of the plan documents
                              and  summary  plan  descriptions,  the most recent
                              determination  letter  received  from the Internal
                              Revenue Service,  the most recent Form 5500 Annual
                              Report,   and  all   related   trust   agreements,
                              insurance contracts,  and other funding agreements
                              which implement each such Employee Benefit Plan.

                              (ii) With  respect to each  Employee  Benefit Plan
                      that  any  of  the  Company,  its  Subsidiaries,  and  the
                      Controlled  Group  of  Corporations   which  includes  the
                      Company  and  its  Subsidiaries   maintains  or  ever  has
                      maintained or to which any of them  contributes,  ever has
                      contributed, or ever has been required to contribute:

                                       (A) No such  Employee  Benefit Plan which
                              is an Employee  Pension  Benefit  Plan (other than
                              any  Multiemployer  Plan) has been  completely  or
                              partially  terminated  or been  the  subject  of a
                              Reportable  Event  as to  which  notices  would be
                              required to be filed with the PBGC.  No proceeding
                              by the PBGC to terminate any such Employee Pension
                              Benefit Plan (other than any  Multiemployer  Plan)
                              has been instituted or threatened.
<PAGE>

                                       (B)  There   have   been  no   Prohibited
                              Transactions  with  respect  to any such  Employee
                              Benefit  Plan.  No Fiduciary has any Liability for
                              breach of fiduciary  duty or any other  failure to
                              act   or   comply   in    connection    with   the
                              administration  or investment of the assets of any
                              such  Employee  Benefit  Plan.  No  action,  suit,
                              proceeding, hearing, or investigation with respect
                              to the  administration  or the  investment  of the
                              assets of any such  Employee  Benefit  Plan (other
                              than  routine  claims for  benefits) is pending or
                              threatened.  Neither the Company nor the Principal
                              Shareholder has any Knowledge of any Basis for any
                              such  action,   suit,   proceeding,   hearing,  or
                              investigation.

                                       (C)   None   of  the   Company   and  its
                              Subsidiaries  has  incurred,  and  neither  of the
                              Company  or  the  Principal  Shareholder  has  any
                              reason to expect  that any of the  Company and its
                              Subsidiaries will incur, any Liability to the PBGC
                              (other than PBGC  premium  payments)  or otherwise
                              under Title IV of ERISA  (including any withdrawal
                              Liability)  or under the Code with  respect to any
                              such  Employee  Benefit  Plan which is an Employee
                              Pension Benefit Plan.

                              (iii) None of the Company,  its Subsidiaries,  and
                      the other members of the Controlled  Group of Corporations
                      that includes the Company and its Subsidiaries contributes
                      to, ever has  contributed to, or ever has been required to
                      contribute to any Multiemployer  Plan or has any Liability
                      (including  withdrawal  Liability) under any Multiemployer
                      Plan.

                              (iv)  None of the  Company  and  its  Subsidiaries
                      maintains or ever has maintained or contributes,  ever has
                      contributed,  or ever has been  required to  contribute to
                      any  Employee  Welfare  Benefit  Plan  providing  medical,
                      health, or life insurance or other  welfare-type  benefits
                      for  current or future  retired or  terminated  employees,
                      their  spouses,   or  their  dependents   (other  than  in
                      accordance with Code Sec. 4980B).

 . None of the Company and its Subsidiaries is a guarantor or otherwise is liable
for any Liability or obligation (including indebtedness) of any other Person.
<PAGE>

 .                     (ab)    Environment, Health, and Safety

                              (i) To the Knowledge of the Principal Shareholder,
                      each  of  the  Company,   its   Subsidiaries,   and  their
                      respective  predecessors  and Affiliates has complied with
                      all Environmental, Health, and Safety Laws, and no action,
                      suit,   proceeding,   hearing,   investigation,    charge,
                      complaint,  claim,  demand,  or notice  has been  filed or
                      commenced  against any of them  alleging any failure so to
                      comply.  Without  limiting the generality of the preceding
                      sentence,  to the Knowledge of the Principal  Shareholder,
                      each  of  the  Company,   its   Subsidiaries,   and  their
                      respective  predecessors  and  Affiliates has obtained and
                      been in compliance with all of the terms and conditions of
                      all permits,  licenses, and other authorizations which are
                      required   under,   and  has   complied   with  all  other
                      limitations,    restrictions,    conditions,    standards,
                      prohibitions,  requirements,  obligations,  schedules, and
                      timetables  which are  contained  in,  all  Environmental,
                      Health, and Safety Laws.

                              (ii)   To   the   Knowledge   of   the   Principal
                      Shareholder,  none of the Company and its Subsidiaries has
                      any Liability (and none of the Company,  its Subsidiaries,
                      and  their  respective  predecessors  and  Affiliates  has
                      handled or disposed  of any  substance,  arranged  for the
                      disposal of any  substance,  exposed any employee or other
                      individual  to any  substance  or  condition,  or owned or
                      operated any property or facility in any manner that could
                      form the Basis for any  present  or future  action,  suit,
                      proceeding,  hearing,  investigation,  charge,  complaint,
                      claim,  or  demand  against  any of the  Company  and  its
                      Subsidiaries  giving rise to any  Liability) for damage to
                      any  site,   location,   or  body  of  water  (surface  or
                      subsurface),  for any illness of or personal injury to any
                      employee or other individual,  or for any reason under any
                      Environmental, Health, and Safety Law.

                              (iii)   To  the   Knowledge   of   the   Principal
                      Shareholder,  all  properties  and  equipment  used in the
                      business  of the  Company,  its  Subsidiaries,  and  their
                      respective  predecessors  and Affiliates have been free of
                      asbestos,  PCBs,  methylene  chloride,  trichloroethylene,
                      1,2-transdichloroethylene,   dioxins,  dibenzofurans,  and
                      Extremely Hazardous Substances.

 . The Parties agree as follows with respect to the period  between the execution
of this Agreement and the Closing.

 .            Each of the  Parties  will use his or its best  efforts to take all
             action and to do all things  necessary in order to  consummate  and
             make  effective the  transactions  contemplated  by this  Agreement
             (including satisfaction,  but not waiver, of the closing conditions
             set forth in Section 8 below).
<PAGE>

 .            The Company will cause each of the Company and its  Subsidiaries to
             give any  notices  to third  parties,  and will  cause  each of the
             Company and its  Subsidiaries to use its best efforts to obtain any
             third-party consents,  that Fields may request. Each of the Parties
             will give any notices to, make any filings  with,  and use its best
             efforts to obtain any  authorizations,  consents,  and approvals of
             governments and governmental agencies as may be required hereunder.

 .            Neither  the  Company  nor  its  Subsidiaries  will  engage  in any
             practice,  take any action,  or enter into any transaction  outside
             the Ordinary Course of Business. Without limiting the generality of
             the foregoing,  neither the Company nor its  Subsidiaries  will (i)
             declare, promise, commit to, set aside, or pay any dividend or make
             any  distribution  with  respect  to its  capital  stock or redeem,
             purchase,  or  otherwise  acquire  any of its capital  stock,  (ii)
             acquire  additional  indebtedness or enter into any loans; or (iii)
             otherwise  engage in any practice,  take any action,  or enter into
             any transaction of the sort described in Section 5(i) above.

 .            The  Company  and its  Subsidiaries  will  keep  its  business  and
             properties  substantially intact, including its present operations,
             physical  facilities,  working  conditions,  and relationships with
             lessors,  licensors,  suppliers,  customers,  franchisees  and area
             developers.

 .            The Company and its  Subsidiaries  will permit  representatives  of
             Fields to have full access to all premises, properties,  personnel,
             books, records (including Tax records), contracts, and documents of
             or pertaining to each of the Company and its Subsidiaries.

 .            The Company and the Principal  Shareholder will give prompt written
             notice to  Fields of any  material  adverse  development  causing a
             breach of any of the  representations  and  warranties in Section 5
             above.  Each of the Parties will give prompt  written notice to the
             others of any material adverse  development causing a breach of any
             of his or its own  representations and warranties in Sections 3 and
             4 above.  No  disclosure  by any of the  Parties  pursuant  to this
             Section 6(f), however, shall be deemed to amend or supplement Annex
             I, Annex II, or the  Disclosure  Schedule or to prevent or cure any
             misrepresentation, breach of warranty, or breach of covenant.

     . The Principal Shareholder will not, except with Fields or its Affiliates,
     cause or permit any of the Company  and its  Subsidiaries  to (i)  solicit,
     initiate,  or encourage  the  submission  of any proposal or offer from any
     Person  relating to the  acquisition  of any capital  stock or other voting
     securities, or any substantial portion of the assets of, any of the Company
     and its  Subsidiaries  (including any  acquisition  structured as a merger,
     consolidation, or share exchange) or (ii) participate in any discussions or
     negotiations regarding,  furnish any information with respect to, assist or
     participate  in, or facilitate in any other manner any effort or attempt by
     any Person to do or seek any of the  foregoing.  The Principal  Shareholder
     will  not  vote  his  Company  Shares  in  favor  of any  such  acquisition
     structured as a merger,  consolidation,  or share  exchange.  The Principal
     Shareholder  will  notify  Fields  immediately  if  any  Person  makes  any
     proposal, offer, inquiry, or contact with respect to any of the foregoing.
<PAGE>

 . For so long as this Agreement and the Related Transaction  Documents remain in
force, the Company and the Principal Shareholder shall take such further actions
as  Fields  deems  necessary  or  desirable  to carry out the  purposes  of this
Agreement.

 .            8.       Conditions to Obligation to Close

 .            The  obligation  of Fields to  consummate  the  transactions  to be
             performed  by it in  connection  with the  Closing  is  subject  to
             satisfaction of the following conditions:

                              (i) the  representations  and warranties set forth
                      in Section 3 and Section 5 above shall be true and correct
                      in all material respects at and as of the Closing Date;

                              (ii) the  Principal  Shareholder  and the  Company
                      shall have  performed  and complied  with all of its their
                      covenants  hereunder in all material  respects through the
                      Closing;

                              (iii) the Company and its Subsidiaries  shall have
                      procured  all of the  third-party  consents  specified  in
                      Section 6(b) above;

                              (iv)  there  shall have been no  material  adverse
changes in the Company and its Subsidiaries;

                              (v) Fields shall have  concluded its due diligence
                      review of the Company and its Subsidiaries to Fields' sole
                      satisfaction;

                              (vi) no  action,  suit,  or  proceeding  shall  be
                      pending or threatened  before any court or  quasi-judicial
                      or administrative agency of any federal,  state, local, or
                      foreign  jurisdiction or before any arbitrator  wherein an
                      unfavorable injunction,  judgment,  order, decree, ruling,
                      or charge would
<PAGE>

                    (A)  prevent   consummation  of  any  of  the   transactions
                         contemplated by this Agreement;

                    (B)  cause  any of the  transactions  contemplated  by  this
                         Agreement to be rescinded following consummation;

                    (C)  affect adversely the right of Fields to own the Company
                         Shares and to control the Company and its Subsidiaries;
                         or

                    (D)  affect  adversely  the right of any of the  Company and
                         its  Subsidiaries  to own its assets and to operate its
                         businesses (and no such  injunction,  judgment,  order,
                         decree, ruling, or charge shall be in effect);

                              (vii) the  Company and the  principal  Shareholder
                      shall have delivered to Fields a certificate to the effect
                      that each of the  conditions  specified  above in  Section
                      8(a)(i),  (ii),  (iii),  (iv) and (vi) is satisfied in all
                      respects;

                              (viii)  Fields shall have received from counsel to
                      the Company and from counsel to the Principal  Shareholder
                      written  opinions  addressed  to  Fields,  dated as of the
                      Closing  Date  and in form  and  substance  acceptable  to
                      Fields and its counsel;

                              (ix) the Related Transaction  Documents shall have
                      been executed by each of the parties thereto,  and each of
                      the Related Transactions shall have been closed or each of
                      the conditions for the closing of the Related Transactions
                      concurrently   with  the   Closing   of  the   transaction
                      contemplated  by this Agreement  shall have been satisfied
                      or waived to Fields' satisfaction;

                              (x)  the  Company  shall  have  delivered  a share
certificate to Fields evidencing the Shares;

                              (xi)  following  the  Closing  of the  transaction
                      described  herein  and the  Related  Transactions,  Fields
                      shall  own  fifty-six  (56%)  of the  outstanding  Company
                      Shares on a fully  diluted  basis,  and there  shall be no
                      other  shareholders  of the Company  except the  Principal
                      Shareholder;

                              (xii) all  actions to be taken by the  Company and
                      the Principal  Shareholder in connection with consummation
                      of  the   transactions   contemplated   hereby   and   all
                      certificates,  opinions,  instruments, and other documents
                      required to effect the  transactions  contemplated  hereby
                      will be satisfactory in form and substance to Fields.

Fields may waive any  condition  specified in this Section 8(a) if it executes a
writing so stating at or prior to the Closing.
<PAGE>

 .            The  obligation  of the Company and the  Principal  Shareholder  to
             consummate the  transactions  to be performed by them in connection
             with the  Closing  is  subject  to  satisfaction  of the  following
             conditions:

                              (i) the  representations  and warranties set forth
                      in  Section  4 above  shall  be true  and  correct  in all
                      material respects at and as of the Closing Date;

                              (ii) Fields shall have performed and complied with
                      all of its  covenants  hereunder in all material  respects
                      through the Closing;

                              (iii) no  action,  suit,  or  proceeding  shall be
                      pending or threatened  before any court or  quasi-judicial
                      or administrative agency of any federal,  state, local, or
                      foreign  jurisdiction for before any arbitrator wherein an
                      unfavorable injunction,  judgment,  order, decree, ruling,
                      or charge  would (A)  prevent  consummation  of any of the
                      transactions  contemplated  by this Agreement or (B) cause
                      any of the transactions  contemplated by this Agreement to
                      be   rescinded   following   consummation   (and  no  such
                      injunction,  judgment,  order,  decree,  ruling, or charge
                      shall be in effect);

                              (iv) Fields  shall have  delivered  to the Company
                      and the Principal  Shareholder a certificate to the effect
                      that each of the  conditions  specified  above in  Section
                      8(b) is satisfied in all respects;

                              (v) the Related Transactions Documents,  including
                      a  developer   agreement   between  the  Company  and  the
                      Principal  Shareholder  whereby the Principal  Shareholder
                      receives  the area  development  rights for  Vermont,  New
                      Hampshire, Massachusetts, Maine and the Greater Dallas/Ft.
                      Worth,  Texas area shall have been  executed by all of the
                      parties  thereto,  and  each of the  Related  Transactions
                      shall  have  occurred  or each of the  conditions  for the
                      closing of the Related Transactions  concurrently with the
                      closing of the transactions contemplated by this Agreement
                      shall have been  satisfied  or waived to the  Company  and
                      Principal Shareholder's satisfaction;

                              (vi)  Fields  shall be  prepared  to  deliver  the
                      Purchase  proceeds  upon  compliance  with the matters set
                      forth in Section 8(a); and

                              (vii)  all  actions  to  be  taken  by  Fields  in
                      connection   with   consummation   of   the   transactions
                      contemplated   hereby  and  all  certificates,   opinions,
                      instruments,  and other  documents  required to effect the
                      transactions   contemplated   hereby  will  be  reasonably
                      satisfactory in form and substance to the Company.

The Company and the Principal  Shareholder may waive any condition  specified in
this  Section  8(b) if they  execute a  writing  so  stating  at or prior to the
Closing.
<PAGE>

 .            9.       Remedies for Breaches of This Agreement

 .                     (a)     Survival of Representations and Warranties

             All of the  representations and warranties of the Parties contained
in this Agreement shall survive the Closing hereunder (even if the damaged Party
knew or had reason to know of any misrepresentation or breach of warranty at the
time of Closing) and continue in full force and effect

                              (i) forever after the Closing Date (subject to any
                      applicable  statutes of  limitations)  with respect to the
                      representations and warranties set forth in Sections 5(k),
                      (1), (r) and (z), and,

                              (ii)  otherwise  for a period of one (1) year from
the Closing Date.

 .                     (b)     Indemnification Provisions for Benefit of Fields

                              (i) In the  event  the  Company  or the  Principal
                      Shareholder   breaches   any   of   the   representations,
                      warranties,  and  covenants  contained in Sections 5 and 6
                      above,  provided  that  Fields  makes a written  claim for
                      indemnification against the Principal Shareholder pursuant
                      to this Section 9, then the Principal  Shareholder  agrees
                      to  indemnify  Fields from and against the entirety of any
                      Adverse  Consequences  Fields may suffer through and after
                      the date of the claim for  indemnification  (including any
                      Adverse  Consequences  Fields may suffer  after the end of
                      any applicable  survival period)  resulting from,  arising
                      out of,  relating  to, in the  nature of, or caused by the
                      breach.

                              (ii)  In  the  event  the  Principal   Shareholder
                      breaches  any of his  representations  and  warranties  in
                      Section  3 above  or any of his  covenants  in  Section  6
                      above,  provided  that  Fields  makes a written  claim for
                      indemnification against the Principal Shareholder pursuant
                      to this Section 9, then the Principal  Shareholder  agrees
                      to  indemnify  Fields from and against the entirety of any
                      Adverse  Consequences  Fields may suffer through and after
                      the date of the claim for  indemnification  (including any
                      Adverse  Consequences  Fields may suffer  after the end of
                      any applicable  survival period)  resulting from,  arising
                      out of,  relating  to, in the  nature of, or caused by the
                      breach.

                              (iii)  Provided  that Fields makes a written claim
                      for indemnification against the Principal Shareholder, the
                      Principal  Shareholder agrees to indemnify Fields from and
                      against the  entirety of any Adverse  Consequences  Fields
                      may suffer resulting from, arising out of, relating to, in
                      the nature of, or caused by:

                                       (A) any  Liability  of any of the Company
                              and its Subsidiaries  for unpaid Taxes,  including
                              the unpaid Taxes of any Person  under Treas.  Reg.
                              Section  1.1502-6  (or any  similar  provision  of
                              state,  local, or foreign law), as a transferee or
                              successor, by contract, or otherwise; or
<PAGE>

                                       (B) any violation prior to the Closing by
                              any of the Company,  its Subsidiaries and its past
                              or present officers, directors,  employees, agents
                              and   representatives   (including  the  Principal
                              Shareholder)  of any state or  federal  securities
                              laws or regulations;

                                       (C) the failure of any of the Company and
                              its  Subsidiaries  to have  qualified  to transact
                              business in any jurisdiction;

                                       (D) any breach,  prior to the Closing, by
                              any of the Company and the  Subsidiaries of any of
                              the Franchise Agreements;

                                       (E) any violation,  prior to the Closing,
                              by any of the Company,  its Subsidiaries and their
                              respective officers, directors,  employees, agents
                              and representatives and the Principal Shareholder,
                              of  any  state  or  federal   franchise   laws  or
                              regulations; or

                                       (F) any  violation by any of the Company,
                              its Subsidiaries and the Principal Shareholders of
                              ERISA or any regulation adopted pursuant thereto.

                      The Principal Shareholder's obligation to indemnify Fields
                      pursuant to this  Section  9(b)(iii)  shall not in any way
                      depend  or  be  conditioned   upon  any  inaccuracy,   the
                      incompleteness  or  the  breach  by  the  Company  or  the
                      Principal Shareholder, of any representation,  warranty or
                      covenant  in  this  Agreement  (or in  any of the  Related
                      Transactions   Documents),   and  shall  not  be   barred,
                      impaired,   limited   or   adverseley   affected   by  any
                      investigation  at any time made by or on behalf of, or any
                      disclosure made at any time to, Fields.

 .                     (c)     Matters Involving Third Parties

                              (i) If any third  party  shall  notify  any Fields
                      with respect to any matter (a "Third Party  Claim")  which
                      may give rise to a claim for  indemnification  against the
                      Principal  Shareholder  under this  Section 9, then Fields
                      shall promptly notify the Principal Shareholder thereof in
                      writing;  provided,  however, that no delay on the part of
                      Fields  in  notifying  the  Principal   Shareholder  shall
                      relieve  the  Principal  Shareholder  from any  obligation
                      hereunder  unless  (and  then  solely to the  extent)  the
                      Principal Shareholder thereby is prejudiced.

                              (ii) The Principal Shareholder will have the right
                      to defend  Fields  against  the  Third  Party  Claim  with
                      counsel of its choice  satisfactory  to the Fields so long
                      as

                                       (A) the  Principal  Shareholder  notifies
                              Fields in writing  within 15 days after Fields has
                              given  notice of the Third  Party  Claim  that the
                              Principal  Shareholder  will indemnify Fields from
                              and   against   the   entirety   of  any   Adverse
                              Consequences  Fields  may suffer  resulting  from,
                              arising out of,  relating to, in the nature of, or
                              caused by the Third Party Claim;
<PAGE>

                                       (B) the  Principal  Shareholder  provides
                              Fields with evidence acceptable to Fields that the
                              Principal  Shareholder  will  have  the  financial
                              resources to defend  against the Third Party Claim
                              and   fulfill  its   indemnification   obligations
                              hereunder;

                                       (C) the Third Party Claim  involves  only
                              money  damages and does not seek an  injunction or
                              other equitable relief;

                                       (D)  the  settlement  of,  or an  adverse
                              judgment with respect to, the Third Party Claim is
                              not,  in the good faith  judgment  of the  Fields,
                              likely  to  establish  a  precedential  custom  or
                              practice  materially  adverse  to  the  continuing
                              business interests of Fields; and

                                       (E) the  Principal  Shareholder  conducts
the defense of the Third Party Claim actively and diligently.

                              (iii) The party not  conducting the defense of the
                      Third Party Claim above may retain separate  co-counsel at
                      its sole cost and expense and  participate  in the defense
                      of the Third Party Claim;

                              (iv) The party conducting the defense

                                       (A) will not  consent to the entry of any
                              judgment or enter into any settlement with respect
                              to the Third Party Claim without the prior written
                              consent  of the other  party  (not to be  withheld
                              unreasonably); and

                                       (B) will not  consent to the entry of any
                              judgment or enter into any settlement with respect
                              to the Third Party Claim without the prior written
                              consent  of the other  party  (not to be  withheld
                              unreasonably).
<PAGE>

                    (v)  In the event any of the conditions in Section  9(c)(ii)
                         above is or becomes unsatisfied, however,

                                       (A)  Fields  may  defend   against,   and
                              consent to the entry of any judgment or enter into
                              any  settlement  with  respect to, the Third Party
                              Claim  in  any  manner  it  reasonably   may  deem
                              appropriate  (and Fields need not consult with, or
                              obtain any consent from, any Principal Shareholder
                              in connection therewith);

                                       (B)  the   Principal   Shareholder   will
                              reimburse Fields promptly and periodically for the
                              costs of  defending  against the Third Party Claim
                              (including    reasonable   attorneys'   fees   and
                              expenses); and

                                       (C) the Principal Shareholder will remain
                              responsible  for any Adverse  Consequences  Fields
                              may  suffer   resulting  from,   arising  out  of,
                              relating  to, in the  nature  of, or caused by the
                              Third Party Claim to the fullest  extent  provided
                              in this Section 8.

 .            The indemnity  payment to Fields by the Principal  Shareholder with
             respect to any claim  indemnifified under Sections 9(b)(i) or (ii),
             but not with  respect to any Third Party Claim under  Section  9(c)
             hereof, shall be limited to:

                              (i) any  loss  or  reduction,  arising  from or by
                      reason  of  such  claim,  of  amounts  the  Company  paid,
                      distributed,  or that would have  otherwise been available
                      for the  Company's  payment or  distribution  to Fields by
                      reason of its status as a shareholder  of the Company,  or
                      otherwise,  which  loss  or  reduction  arises  from or by
                      reason of a claim for which the Principal  Shareholder  is
                      obligated to indemnify  Fields pursuant to this Agreement;
                      and

                              (ii)  all  professional  fees  (including  without
                      limitation  attorney's  fees) and costs, and out of pocket
                      expenses  reasonably incurred by Fields in connection with
                      such claims; and

                              (iii) additional  amounts  necessary to compensate
                      the  Fields  for  the  time  cost  of  money   (using  the
                      Applicable  Rate as the discount rate) in determining  the
                      amount of the indemnity  payment  pursuant to this Section
                      9(d).

 .            The foregoing  indemnification  provisions  are in addition to, and
             not in  derogation  of,  any  statutory,  equitable,  or common law
             remedy Fields may have for breach of representation,  warranty,  or
             covenant.  The Company and the Principal  Shareholder  hereby agree
             that he or it will not make any claim for  indemnification  against
             any of the Company and its  Subsidiaries by reason of the fact that
             he or it was a director,  officer,  employee,  or agent of any such
             entity  or was  serving  at the  request  of any such  entity  as a
             partner, trustee, director,  officer, employee, or agent of another
             entity  (whether such claim is for judgments,  damages,  penalties,
             fines,  costs,  amounts paid in settlement,  losses,  expenses,  or
             otherwise  and  whether  such  claim is  pursuant  to any  statute,
             charter document,  bylaw,  agreement, or otherwise) with respect to
             any action, suit, proceeding,  complaint,  claim, or demand brought
             by Fields against the Company or the Principal Shareholder (whether
             such  action,  suit,  proceeding,  complaint,  claim,  or demand is
             pursuant to this  Agreement,  applicable  law, or  otherwise).  For
             purposes of  determining  the amount of the  indemnity  payment due
             from the Principal  Shareholder,  the term "Fields" in Section 9(d)
             above shall include Mrs. Fields' Original Cookies,  Inc., a Fields'
             affiliate  ("MFOC"),  which  entered into that  certain  Management
             Agreement  of  even  date  with  the   Company,   for  purposes  of
             determining  any such payable by the  Principal  Shareholder  under
             this Agreement.
<PAGE>

 .            In the event of any  claim by  Fields  under  this  Section  9, the
             Fields shall be entitled to exercise  rights of offset  against any
             amounts due the Principal  Shareholder from the Company in the form
             of a bonus payable to him in connection  with his employment by the
             Company,  or as a dividend by reason of his status as a shareholder
             of the Company.

 .            No exercise  of the rights of offset  under  Section  9(f) shall be
             permitted  with  respect to claims made under this Section 9 unless
             and until the Adverse  Consequences  (determined in accordance with
             Section 9 (d) above)  suffered  by  Fields,  in the  aggregate  for
             claims  asserted under this Section 9, exceeds  $100,000;  but once
             such amount is  exceeded,  Fields may recover the initial  $100,000
             together with amounts in excess of $100,000.

 .            10.      Termination

 .  Certain of the Parties may terminate this Agreement as provided below:

                              (i) Fields,  the  Principal  Shareholder,  and the
                      Company may  terminate  this  Agreement by mutual  written
                      consent at any time prior to the Closing;

                              (ii) Fields may terminate this Agreement by giving
                      written   notice  to  the   Company   and  the   Principal
                      Shareholder  on or  before  the  Closing  if Fields is not
                      satisfied  with the  results of its  continuing  business,
                      legal, and accounting due diligence  regarding the Company
                      and its Subsidiaries;

                              (iii)  Fields  may  terminate  this  Agreement  by
                      giving  written  notice to the Company  and the  Principal
                      Shareholder any time prior to the Closing (A) in the event
                      any  of  the  Company  or the  Principal  Shareholder  has
                      breached  any  material   representation,   warranty,   or
                      covenant  contained  in  this  Agreement  in any  material
                      respect,  Fields has  notified  the Company of the breach,
                      and the breach has continued  without cure for a period of
                      seven (7) business days after the notice of breach; or (B)
                      if the  Closing  shall  not  have  occurred  on or  before
                      October 1, 1997, by reason of the failure of any condition
                      precedent  under  Section 8(a) hereof  (unless the failure
                      results   primarily  from  Fields  itself   breaching  any
                      representation,  warranty,  or covenant  contained in this
                      Agreement); and

                              (iv) the Company may terminate  this  Agreement by
                      giving   written   notice  to  Fields  and  the  Principal
                      Shareholder  at any time prior to the  Closing  (A) in the
                      event Fields has  breached  any  material  representation,
                      warranty,  or covenant  contained in this Agreement in any
                      material  respect,  any of the  Company  or the  Principal
                      Shareholder  has  notified  Fields of the breach,  and the
                      breach has  continued  without  cure for a period of seven
                      (7) business days after the notice of breach or (B) if the
                      Closing  shall not have  occurred on or before  October 1,
                      1997 by reason of the failure of any  condition  precedent
                      under  Section  8(b) hereof  (unless  the failure  results
                      primarily  from  any  of  the  Company  or  the  Principal
                      Shareholder   themselves   breaching  any  representation,
                      warranty, or covenant contained in this Agreement).
<PAGE>

 .            If any Party  terminates  this Agreement  pursuant to Section 10(a)
             above,  all  rights  and  obligations  of the  Parties  under  this
             Agreement  and  under  the  Related  Transactions  Documents  shall
             terminate  without  any  Liability  of any Party to any other Party
             (except for any Liability of any Party then in breach).

 .            11.      Miscellaneous

 .            The  representations  and  warranties  of  each  of  the  Principal
             Shareholder  and the  Company  in  Section  3 and  Section  5 above
             concerning the transaction are several obligations. This means that
             each will be solely responsible to the extent provided in Section 9
             above for any Adverse Consequences Fields may suffer as a result of
             any breach thereof.

 .            None of the  Parties  shall  issue  any press  release  or make any
             public  announcement   relating  to  the  subject  matter  of  this
             Agreement prior to the Closing  without the prior written  approval
             of  Fields  and the  Company  provided,  however,  that  any of the
             Parties may make any public disclosure it believes in good faith is
             required by applicable law (in which case the disclosing Party will
             use its best  efforts to advise the other  Parties  prior to making
             the disclosure).

 .            This  Agreement  shall not confer any rights or  remedies  upon any
             Person other than the Parties and their  respective  successors and
             permitted assigns.

 .            This  Agreement   (including  the  documents  referred  to  herein)
             together with the Related  Transaction  Documents  constitutes  the
             entire  agreement  among  the  Parties  and  supersedes  any  prior
             understandings,  agreements,  or  representations  by or among  the
             Parties,  written or oral, to the extent they related in any way to
             the subject matter hereof.

 .            This  Agreement  shall be binding  upon and inure to the benefit of
             the  Parties  named  herein  and their  respective  successors  and
             permitted  assigns.  None of the  Parties  may assign  either  this
             Agreement or any of his or its rights,  interests,  or  obligations
             hereunder  without  the prior  written  approval  of Fields and the
             Company;  provided,  however, that Fields may (i) assign any or all
             of its  rights  and  interests  hereunder  to one  or  more  of its
             Affiliates  and (ii)  designate  one or more of its  Affiliates  to
             perform  its  obligations  hereunder  (in any or all of which cases
             Fields  nonetheless shall remain responsible for the performance of
             all of its obligations hereunder).

 .            This Agreement may be executed in one or more counterparts, each of
             which shall be deemed an original  but all of which  together  will
             constitute one and the same instrument.

 .            The section  headings  contained in this Agreement are inserted for
             convenience  only and shall not  affect in any way the  meaning  or
             interpretation of this Agreement.
<PAGE>

 .            All notices,  requests,  demands,  claims, and other communications
             hereunder will be in writing. Any notice,  request,  demand, claim,
             or other communication hereunder shall be deemed duly given if (and
             then two business days after) it is sent by registered or certified
             mail, return receipt requested,  postage prepaid,  and addressed to
             the intended recipient as set forth below:

         If to the Company:   Pretzel Time, Inc.
                                       ATTN:  Martin E. Lisiewski, President
                                       4800 Linglestown Road, Suite 202
                                       Harrisburg, PA  17112

         With a copy to:               Timothy T. Mitchell
                                       4422 Ridgeside Drive
                                       Dallas, Texas  75244

         If to the Principal
         Shareholder:         Martin Lisiewski
                                       6605 Dorset Way
                                       Harrisburg, PA  17111

         With a copy to:               Mette, Evans & Woodside
                                       ATTN: Elyse E. Rogers
                                       3401 North Front Street
                                       Harrisburg, PA  17110

         If to Fields:                 Mrs. Fields' Holding Company, Inc.
                                       ATTN:  Larry A. Hodges, President
                                       462 West Bearcat Drive
                                       Salt Lake City, UT 84115

         With a copy to:               Jones, Waldo, Holbrook
                                       & McDonough
                                       ATTN:  Glen D. Watkins
                                       1500 First Interstate Plaza
                                       170 So. Main Street
                                       Salt Lake City, UT  84145

Any Party may send any notice,  request,  demand,  claim, or other communication
hereunder  to the  intended  recipient  at the address set forth above using any
other means (including personal delivery,  expedited courier, messenger service,
telecopy,  telex,  ordinary  mail,  or  electronic  mail),  but no such  notice,
request, demand, claim, or other communication shall be deemed to have been duly
given  unless and until it actually is received by the intended  recipient.  Any
Party may change the address to which notices,  requests,  demands,  claims, and
other  communications  hereunder are to be delivered by giving the other Parties
notice in the manner herein set forth.
<PAGE>

 .        This  Agreement  shall be governed by and construed in accordance  with
         the  domestic  laws of the State of Utah without  giving  effect to any
         choice or conflict of law  provision  or rule  (whether of the State of
         Utah or any other jurisdiction) that would cause the application of the
         laws of any jurisdiction other than the State of Utah.

 .        No amendment of any provision of this  Agreement  shall be valid unless
         the same shall be in writing and signed by Fields and the  Company.  No
         waiver by any  Party of any  default,  misrepresentation,  or breach of
         warranty or covenant  hereunder,  whether  intentional or not, shall be
         deemed to extend to any prior or subsequent default, misrepresentation,
         or breach of warranty or  covenant  hereunder  or affect in any way any
         rights arising by virtue of any prior or subsequent such occurrence.

 .        Any  term  or   provision  of  this   Agreement   that  is  invalid  or
         unenforceable in any situation in any jurisdiction shall not affect the
         validity or enforceability of the remaining terms and provisions hereof
         or the validity or enforceability of the offending term or provision in
         any other situation or in any other jurisdiction.

 .        Each of the Parties, the Company, and its Subsidiaries will bear his or
         its own costs and expenses (including legal fees and expenses) incurred
         in connection  with this  Agreement and the  transactions  contemplated
         hereby.  The Principal  Shareholder agrees that none of the Company and
         its   Subsidiaries  has  borne  or  will  bear  any  of  the  Principal
         Shareholder's  costs and expenses  (including any of his legal fees and
         expenses) in connection with this Agreement or any of the  transactions
         contemplated hereby.

 .        The Parties have  participated  jointly in the negotiation and drafting
         of this  Agreement.  In the event an ambiguity or question of intent or
         interpretation  arises, this Agreement shall be construed as if drafted
         jointly by the  Parties  and no  presumption  or burden of proof  shall
         arise favoring or disfavoring  any Party by virtue of the authorship of
         any of the provisions of this Agreement.  Any reference to any federal,
         state,  local,  or foreign statute or law shall be deemed also to refer
         to all rules and regulations promulgated thereunder, unless the context
         requires  otherwise.  The word "including" shall mean including without
         limitation. The Parties intend that each representation,  warranty, and
         covenant contained herein shall have independent  significance.  If any
         Party has breached any representation,  warranty, or covenant contained
         herein  in  any   respect,   the  fact  that   there   exists   another
         representation,  warranty,  or covenant  relating  to the same  subject
         matter  (regardless of the relative  levels of  specificity)  which the
         Party has not breached shall not detract from or mitigate the fact that
         the  Party is in  breach  of the  first  representation,  warranty,  or
         covenant.

 . The  Exhibits,  Annexes,  and  Schedules  identified  in  this  Agreement  are
incorporated herein by reference and made a part hereof.
<PAGE>

 .        Each of the  Parties  acknowledges  and agrees  that the other  Parties
         would be damaged irreparably in the event any of the provisions of this
         Agreement are not performed in accordance  with their specific terms or
         otherwise are breached.  Accordingly,  each of the Parties  agrees that
         the other Parties shall be entitled to an injunction or  injunctions to
         prevent  breaches of the  provisions  of this  Agreement and to enforce
         specifically  this Agreement and the terms and provisions hereof in any
         action  instituted  in any  court of the  United  States  or any  state
         thereof having jurisdiction over the Parties and the matter (subject to
         the provisions set forth in Section 11(p)(d) below), in addition to any
         other remedy to which they may be entitled, at law or in equity.

 .        Each of the Parties submits to the jurisdiction of any state or federal
         court  sitting in Salt Lake  City,  Utah,  in any action or  proceeding
         arising out of or relating to this Agreement and agrees that all claims
         in respect of the action or proceeding  may be heard and  determined in
         any such  court.  Each  Party  also  agrees  not to bring any action or
         proceeding  arising out of or relating to this  Agreement  in any other
         court. Each of the Parties waives any defense of inconvenient  forum to
         the  maintenance  of any action or proceeding so brought and waives any
         bond,  surety,  or other  security  that might be required of any other
         Party with respect thereto.  Each Party agrees that a final judgment in
         any action or  proceeding  so brought  shall be  conclusive  and may be
         enforced by suit on the judgment or in any other manner provided by law
         or at equity.

 .        All  disputes  hereunder  shall be resolved by binding  arbitration  in
         accordance  with the  terms of this  arbitration  clause.  Arbitrations
         conducted   pursuant  to  this   Agreement,   including   selection  of
         arbitrators,   shall  be  administered  by  the  American   Arbitration
         Association   (the   "Administrator")   pursuant   to  the   Commercial
         Arbitration  rules  of  the  Administrator.  Judgment  upon  any  award
         rendered hereunder may be entered in any court having jurisdiction. Any
         party who fails to submit to  binding  arbitration  following  a lawful
         demand  by the  opposing  party  shall  bear all  costs  and  expenses,
         including reasonable attorney's fees, incurred by the opposing party in
         compelling arbitration of any dispute hereunder.




                                    [Remainder of page intentionally left blank]

<PAGE>



         IN WITNESS WHEREOF,  the Parties hereto have executed this Agreement as
of the date first above written.

                                      FIELDS: Mrs. Fields' Holding Company, Inc.



                                                    By:/s/Larry A. Hodges
                                                      Larry A. Hodges, President



                                                     COMPANY: Pretzel Time, Inc.



                                               By:/s/Martin E. Lisiewski
                                                  Martin E. Lisiewski, President



                                             PRINCIPAL
                                             SHAREHOLDER:


                                            by:/s/Martin E. Lisiewski
                                               Martin E. Lisiewski, individually


<PAGE>


                                    EXHIBIT A

                       RELATED TRANSACTIONS DOCUMENT LIST

                         RELATED TRANSACTIONS DOCUMENTS



<PAGE>


1. Stock Purchase Agreement Between Fields and Nonprincipal Shareholders

2.  Stock  Purchase  Agreement  Between  Fields  and the  Principal  Shareholder
(Exhibit A to the Shareholders' Agreement Among Fields, the Company and the
        Principal Shareholder)

3. Employment Agreement Between the Company and Principal Shareholder

4. Management Agreement Between Mrs. Fields' Original Cookies, Inc. and Company

5. Promissory Note from Principal Shareholder to Fields

6. Shareholders' Agreement Among Fields, the Company and Principal Shareholder

7. Franchise Agreement and Area Developer Agreement (and installment payment and
security agreements), Between Pretzel Time, Inc. and New England Concepts, Inc.

8.  Letter  Agreement  from  MFDC  re  franchise   relationship  with  Principal
Shareholders

9. Exchange Agreement

10. Amended and Restated Bylaws and Consent

11.  Settlement  Agreement  and Release  Between  Pretzel  Time,  Inc.  and John
Schaible et al, and Stock Certificates  (endorsed in blank, or delivered with an
executed Stock Power, evidencing 5 shares of PTI stock issued to John Schaible).


<PAGE>


                                     ANNEX I

       Exceptions to Company's and Principal Shareholder's Representations
                      and Warranties Concerning Transaction



<PAGE>


                                    ANNEX II

              Exceptions to Fields' Representations and Warranties
                             Concerning Transaction



<PAGE>


                                  SCHEDULE 2(a)

              List of Company Obligations to be Retired at Closing


<PAGE>


                                  SCHEDULE 5(a)

               Officers and Directors of Company and Subsidiaries



<PAGE>


                                  SCHEDULE 5(b)

                            Capitalization of Company



<PAGE>


                                  SCHEDULE 5(g)


                     Subsidiaries and Subsidiary Information




<PAGE>


                               SCHEDULE 5(l)(iii)


                      Federal, State and Local Tax Returns



<PAGE>


                                SCHEDULE 5(l)(vi)

         Basis of Company and Subsidiary in Assets; Stockholder's Basis;
                 Net Operating Loss, etc.; Deferred Gain or Loss



<PAGE>


                                SCHEDULE 5(m)(i)


                       Real Property Owned by the Company



<PAGE>


                                SCHEDULE 5(m)(ii)

                Real Property Leased or Subleased by the Company,
       and/or Leased or Subleased to Third Parties, including Franchisees
                               and Area Developers



<PAGE>


                               SCHEDULE 5(n)(iii)

            Intellectual Property of the Company and Licenses Thereof



<PAGE>


                                SCHEDULE 5(n)(iv)

                Intellectual Property used by Company pursuant to
                  License, Sublicense, Agreement or Permission



<PAGE>


                                  SCHEDULE 5(p)

                          List of Company-Owned Stores


<PAGE>


                                  SCHEDULE 5(q)

            Contracts and Agreements to which the Company is a Party



<PAGE>


                                  SCHEDULE 5(u)

                          Insurance Policies of Company



<PAGE>


                                  SCHEDULE 5(v)

          Outstanding Judgments, Liens, Judicial Orders and Litigation



<PAGE>


                                  SCHEDULE 5(w)

                                Product Warranty



<PAGE>


                                  SCHEDULE 5(z)

                             Employee Benefit Plans








                      FRANCHISE AGREEMENT ADDENDUM NUMBER 2
                 AND AREA DEVELOPER AGREEMENT ADDENDUM NUMBER 2


         This  Agreement  is  made  and  entered  into as of  this  2 day of
September,  1997, by and between Pretzel Time, Inc., a Pennsylvania  corporation
("Pretzel Time") and New England Concepts,  Inc. a Texas corporation,  ("Pretzel
Concepts").

                              W I T N E S S E T H:

         WHEREAS,  Pretzel  Time,  as  franchisor,   and  Pretzel  Concepts,  as
franchisee, entered into a Franchise Agreement on or about ____________________,
1997 (hereinafter the "Franchise Agreement"); and

         WHEREAS, Pretzel Time and Pretzel Concepts, as area developer,  entered
into  an  Area  Developer  Agreement  on  or  about  ____________________,  1997
(hereinafter the "Area Developer Agreement"); and

         NOW THEREFORE,  in  consideration of $10.00 and other good and valuable
consideration   the  mutual   receipt  and   sufficiency   of  which  is  hereby
acknowledged,   and  in  consideration  of  the  parties  mutual  covenants  and
conditions contained herein, the parties hereby agreed as follows:

         1.       Section 8(a) of the Franchise  Agreement is hereby  deleted in
                  its entirety and replaced with the following provision:

                           Area   Developer   shall  pay  to   Pretzel   Time  a
                  development fee of One Hundred  Thirty-Five  Thousand  Dollars
                  and No Cents  ($135,000.00) which shall be deemed fully earned
                  by  Pretzel  Time and shall be  non-refundable.  Additionally,
                  Area  Developer  shall pay an  initial  franchise  fee of Five
                  Thousand  Dollars  ($5,000.00)  plus  $1,000.00  if  yogurt is
                  included)  for each  franchise  for a Pretzel Time Store to be
                  developed after the date hereof.  All payments  required under
                  this  paragraph   shall  be  payable  upon  execution  of  the
                  franchise  agreement (or an addendum thereto) for each Pretzel
                  Time Unit;  provided that the aggregate  amount  payable under
                  this Section 8(a) as of September 2, 1997 shall be paid in two
                  interest-free  installments of Ten Thousand Dollars  ($10,000)
                  each,  on or before  September 2, 1998 and  September 2, 1999,
                  with the remaining  unpaid balance  thereof due and payable on
                  or before September 2, 2000.

         This addendum is hereby agreed to as witnessed by the signatures  below
nd shall be effective on the date first written above.

WITNESSES: PRETZEL TIME, INC.,
a Pennsylvania corporation


By:/s/Martin E. Lisiewski

Name:Martin E. Lisiewski

Title:President


WITNESSES: MRS. FIELDS' ORIGINAL COOKIES, INC.
a dELAWARE corporation


By:/S/Michael R. Ward

Name:Michael R. Ward

Title:VP




                              MANAGEMENT AGREEMENT


     This Management Agreement (this "Agreement") is made and entered into as of
August __,  1997,  by and between  Mrs.  Fields'  Original  Cookies,  Inc.  (the
"Manager") and Pretzel Time, Inc., a Delaware  corporation  ("PTI");  "Party" in
the singular or "Parties" in the plural.

                                 R E C I T A L S

         WHEREAS,  the Manager is engaged in the  business of owning,  operating
and  franchising  retail  fast  food  stores,  and  possesses  certain  valuable
management  and  operational  skills,  experience  and  resources,  and  general
administrative  skills and resources,  including in the  financial,  accounting,
tax, franchising and legal compliance disciplines; and

         WHEREAS,  Mrs. Fields' Holding Company ("MFHC"),  the parent company of
the Manager,  pursuant to that certain Stock Acquisition  Agreement of even date
by and  between  MFHC  and PTI (the  "Acquisition  Agreement")  and the  Related
Transaction Documents (as defined in the Acquisition  Agreement),  has acquired,
or  concurrently  with the execution of this  Agreement  will acquire,  majority
ownership of the capital stock of PTI; and

     WHEREAS,  the Parties  desire to provide for the  management  of PTI by the
officers and employees of Manager; and

     WHEREAS,  the Manager is prepared to provide management  services to PTI as
more fully described herein; and

         WHEREAS,  the directors and  shareholders  of the Parties have approved
and consented to the Parties entering into this Agreement;

         NOW, THEREFORE,  for good and valuable  consideration,  the receipt and
sufficiency  of which are  hereby  acknowledged,  the  Parties  hereby  agree as
follows:

         1.       Agreement to Perform Services.

                  1.1  Engagement of Manager.  PTI hereby engages the Manager to
         perform the Services (as defined in Section 3 of this  Agreement),  and
         the Manager  agrees to perform  such  Services in  accordance  with the
         terms and conditions of this Agreement.

                  1.2      Performance of Manager.

                           (a) Manager  covenants with PTI to use its reasonable
                  best   efforts  and   diligent   skill  and  judgment  in  the
                  performance of its duties and obligations  hereunder.  Manager
                  shall perform its duties and obligations  under this Agreement
                  in accordance with the provisions of this Agreement, and shall
                  do so in an efficient, expeditious and economical manner.

                           (b) In providing the  Services,  Manager shall have a
                  duty to act,  and to cause its agents to act, in a  reasonably
                  prudent manner, but neither Manager nor any director, officer,
                  employee,  member or agent of  Manager  shall be liable to PTI
                  for any error in  judgment  or  mistake of law or for any loss
                  incurred by PTI in  connection  with the matters to which this
                  Agreement   relates,   except  that  the   Manager   shall  be
                  responsible for a loss resulting from willful misfeasance, bad
                  faith or gross negligence on the part of Manager.

                  1.3 Manager's  Personnel.  Manager shall cause the services of
         its employees and officers to be made  available as needed or requested
         by PTI and its  Board  of  Directors.  In  performing  its  obligations
         hereunder,   Manager  and  Manager's  employees  shall  be  independent
         contractors  and not  employees of PTI.  Manager  shall comply with all
         applicable  laws,  rules and  regulations  relating  to the  duties and
         obligations of Manager under this Agreement, including those pertaining
         to labor, employment and franchising.
<PAGE>

         2.  Budget.  For each  partial or full fiscal year of PTI,  the Manager
shall  prepare  an  operating  budget  and a capital  budget  (collectively  the
"Budgets"  and  individually  the  "Operating  Budget" and the "Capital  Budget"
respectively). The Operating Budget shall set forth PTI's projected revenues and
estimated costs for the conduct of its business  (including costs payable to the
Manager  under this  Agreement).  The Capital  Budget  shall  identify  proposed
capital  expenditures  by type and  amount  and shall set forth the  source  and
estimated  cost to acquire  the funds.  The  Parties  and the  shareholders  and
directors of PTI shall have prepared and approved Budgets for the partial fiscal
year ending on December  29,  1997 and for the fiscal year ending  December  29,
1998, prior to execution of this Agreement,  copies of which are attached hereto
as  Exhibit  "A" and by  reference  made a part  hereof.  Each  Budget  shall be
substantially in the same form and detail as Exhibit "A". Budgets for subsequent
fiscal  years shall not require the  approval of PTI's  shareholders,  but shall
require the approval of PTI's Board of Directors  (including the approval of one
"Lisiewski  Director"  and one "Fields  Director," as those terms are defined in
the Bylaws of PTI).  If one  Lisiewski  Director and one Fields  Director do not
agree to any  proposed  Budget,  the Budget for the prior  fiscal  year shall be
applied to the next fiscal year.

         3. Compensation of Manager.  For the Services to be provided hereunder,
PTI shall pay to the Manager:

     3.1  The  amount  of the  "Management  Costs"  set  forth  in  the  Budget,
          representing  the  estimated  costs and  expenses  to be  incurred  by
          Manager  during the fiscal period  covered by the Budget in performing
          Manager's  obligations  under  this  Agreement,   including,   without
          limitation,  payment  of  all  compensation  to  Manager's  employees,
          payroll  burdens,  taxes,  withholding  taxes,  as well as accounting,
          financial,  legal and other overhead expenses of Manager  attributable
          to the performance of Manager's obligations under this Agreement;

     3.2  The "Management Fee" set forth in the Budget, payable in equal monthly
          installments;

     3.3  The amount necessary to reimburse Manager for all out-of-pocket  costs
          incurred  or  paid to  third  parties  for  services  provided  to PTI
          including,  but not  limited to, the  outside  services of  attorneys,
          auditors, trustees, financial institutions and consultants; and

     3.4  The payments to Manager  described in Sections  3.1, 3.2 and 3.3 shall
          be in addition to any  dividends or  distributions  paid or payable to
          Manager  as  a  shareholder   of  PTI,  and  any  area   developer  or
          subfranchising  fees paid or payable by PTI to MFHC, Manager or any of
          MFHC's and Manager's affiliated companies other than PTI.

         4. Scope of Services. In compliance with all applicable federal,  state
and local laws,  rules and  regulations,  Manager  shall  perform  all  services
required for the management,  conduct and administration of all of the business,
operations and affairs of PTI (the "Services"), including without limitation the
following:
<PAGE>

                  4.1  the  present  and  future  licensing  of PTI  franchises,
         subfranchises and development rights;

                  4.2  the  preparation,  execution  and  administration  of all
         contracts,  agreements  and  disclosure  documents  pertaining to PTI's
         business,  operations and affairs, including those described in Section
         3.1;

                  4.3 the development of domestic and international  markets for
         PTI franchises  and  subfranchises,  the opening of new  PTI-franchised
         stores  and the  development  of new  products  and  inventory  related
         thereto;

                  4.4      the marketing and advertising activities of PTI;

                  4.5 the  collection  and  processing of all royalties and fees
         payable to PTI in connection  with the rights,  licenses and operations
         described in Section 3.1;

                  4.6 the provision of notices to, and correspondence  with, the
         franchisees,   subfranchises,   area  developers,  vendors,  suppliers,
         officers, directors, employees and agents of PTI;

                  4.7 the  financial,  tax and  accounting  services,  including
         reporting  services  related thereto  required by PTI, Manager or third
         parties;

                  4.8      the maintenance of all corporate records;

                  4.9  causing  PTI to pay and  discharge  when  due any and all
         indebtedness,   obligations,  assessments  and  taxes,  both  real  and
         personal,  owed by or  relating  to PTI  (including  federal  and state
         income taxes), except such as PTI and Manager may in good faith contest
         or as to which a bona fide dispute may arise;

                  4.10  giving  notice in writing to each member of the Board of
         Directors of PTI of: (a) any litigation  pending or threatened  against
         PTI;  (b) the  occurrence  of any breach or  default in the  payment or
         performance of any obligation owing by PTI to any person or entity; (c)
         any  uninsured  or  partially   uninsured  loss  through  fire,  theft,
         liability  damage  having a  material  affect on the  conduct  of PTI's
         business;  or (d) any  termination  or  cancellation  of any  insurance
         policy which PTI maintains;

                  4.11  submitting  to each member of the board of  directors of
         PTI  a  copy  of  all  financial   statements  (whether  internally  or
         externally  prepared) of PTI and of Manager;  provided that  statements
         will be prepared and provided no less often than quarterly;

                  4.12  causing PTI to maintain  and keep in force  insurance of
         the types  and in  amounts  customarily  carried  in lines of  business
         similar to PTI's, including but not limited to fire, extended coverage,
         public  liability,   damage  and  workers'  compensation,   carried  in
         companies and in amounts satisfactory to Manager; and

                  4.13 such other services as are reasonably requested by PTI or
         its board of directors.
<PAGE>

         5. Franchising; Franchising to Manager. Anything herein to the contrary
notwithstanding,  the Manager shall have full  authority to grant area developer
rights  and   franchises  to  others  for  the  ownership  and   operation,   or
subfranchising,  of PTI stores, and to manage and administer fully hereunder all
matters, agreements, contracts and business of PTI related thereto. Further, the
Manager shall have the authority to grant area  developer  rights and franchises
to itself and any of its  affiliated  companies for the ownership and operation,
or subfranchising  to others, of PTI stores,  and to manage and administer fully
hereunder  all  matters,  agreements,  contracts  and  business  of PTI  related
thereto, subject to (A) any restrictions or limitations thereof set forth in any
agreements between PTI and its existing franchisees or area developers;  (B) the
provisions of the Acquisition Agreement and any Related Transaction Documents as
that term is defined in the Acquisition Agreement;  and (C) the direction of the
Franchising  Committee  of the Board of  Directors of PTI acting by authority of
its Articles of Incorporation and Bylaws. The Franchise  Committee shall consist
of one Fields Director and one Lisiewski Director. If the Franchise Committee is
unable to act or decide any such matters,  then such matter(s) shall be referred
to the Board of Directors for action by the Board of Directors.

         6.       Term; Termination.

                  6.1  Term of  Agreement.  The  term of  this  Agreement  shall
         commence  as of the  date of  execution  of this  Agreement  and  shall
         continue until terminated pursuant to Section 5.2 below.

     6.2  Termination. This Agreement may be terminated by the Parties only

     (a)  by the express written agreement of the Parties, or

     (b)  upon the termination of the  Shareholder's  Agreement (as described on
          Exhibit A to the Acquisition Agreement).

                  6.3  Rights  Upon   Termination.   Upon  termination  of  this
         Agreement,  Manager  shall  provide  to PTI  all of the  documentation,
         materials,  and records (in whatever  form the  foregoing may exist) it
         possesses  relating to PTI,  and shall  otherwise  act in good faith to
         allow for the continued, uninterrupted operation of PTI.

         7.       Dispute Resolution.

                  7.1 Initial Dispute Resolution.  If a dispute arises out of or
         relates to this Agreement or its breach,  the Parties shall endeavor to
         settle the dispute first  through  direct  discussions.  If the dispute
         cannot be  settled  through  direct  discussions,  and if both  Parties
         agree,  the Parties  shall  endeavor to settle the dispute by mediation
         with  a  third-party  mediator  before  recourse  to  arbitration.  The
         location of the mediation shall be Salt Lake City, Utah.

                  7.2  Arbitration.  Any  controversy or claim arising out of or
         relating to this  Agreement  or its breach not  resolved by  mediation,
         except for claims which have been waived by the making or acceptance of
         final  payment,  shall be decided by binding  arbitration in accordance
         with the applicable rules of the American Arbitration  Association then
         in  effect  unless  the  Parties  mutually  agree  otherwise.  Any such
         arbitration  shall be held in Salt Lake  City,  Utah.  Judgment  on the
         award or decision  rendered in arbitration  may be entered in any court
         having jurisdiction thereof.
<PAGE>

                  7.3 Work  Continuance and Payment.  Unless otherwise agreed by
         the  Parties in  writing,  the  Manager  shall  continue to provide the
         services covered hereby during any arbitration proceedings.

         8. Indemnification. PTI shall indemnify and hold the Manager (including
its  officers  and  employees)  harmless  from and  against  any and all losses,
liabilities,   claims,   damages,  costs,  and  expenses  (including  reasonable
attorneys'  fees and other  expenses of litigation) to which the Manager (or its
officers and employees) may become subject arising out of the services  provided
under this  Agreement,  provided  that such  agreement  by PTI shall not protect
Manager (or its officers and  employees)  against any liability of which Manager
or (its officers and employees)  would otherwise be subject by reason of willful
misfeasance, bad faith or gross negligence.

         9.       General Provisions.

                  9.1   Assignment.   The  obligations  of  Manager  under  this
         Agreement  are  personal  to  Manager,  and PTI is  entering  into this
         Agreement  in  reliance  upon  Manager's  expertise  and  knowledge  in
         performing Manager's obligations hereunder.  For the foregoing reasons,
         Manager shall not voluntarily or involuntarily, directly or indirectly,
         sell, assign,  hypothecate,  pledge or otherwise transfer or dispose of
         all or any portion of its interest in this Agreement to any third party
         without the prior written consent of PTI; provided however, Manager may
         assign this  Agreement to any of its  affiliated  companies  having the
         expertise  and  resources  necessary  to perform  the  Manger's  duties
         hereunder.

                  9.2 Amendment. This Agreement may be amended from time to time
         only by a writing  executed by PTI and  Manager,  and  consented  to by
         PTI's directors.

                  9.3  Notices.  All  notices,  requests,   demands,  and  other
         communications  hereunder by which either party is to be legally  bound
         shall be in writing and shall be given (I) by Federal Express (or other
         established express delivery service which maintains delivery records),
         (ii) by hand  delivery,  (iii)  or by  facsimile  transmission,  to the
         Parties  at  their  last  known  addresses.  Notices  shall  be  deemed
         effective upon dispatch.

                  9.4 Costs and  Attorneys'  Fees.  In the  event  either  party
         commences an arbitral or legal  proceeding  to enforce any of the terms
         of this Agreement,  the prevailing  party in such action shall have the
         right to recover  reasonable  attorneys'  fees and costs from the other
         party, to be fixed by the arbitral panel in the same action.

                  9.5 Entire  Agreement.  This Agreement  constitutes the entire
         agreement  between  the  Parties  with  respect to the  subject  matter
         hereof,  and supersedes all prior agreements and  negotiations  between
         the Parties with respect thereto.

          9.6  Governing Law. This Agreement shall be enforced,  governed by and
               construed in accordance with the laws of the State of Utah.
<PAGE>

                  9.7 No Waiver.  No failure or delay of a party in the exercise
         of any right given to such party hereunder or by law shall constitute a
         waiver  thereof,  nor shall any single or partial  exercise of any such
         right  preclude  the other or  further  exercise  thereof  or any other
         right.  The waiver by a party of any breach of any provision  shall not
         be deemed to be a waiver of any subsequent  breach  thereof,  or of any
         breach of any other provision hereof.

                  9.8 Additional  Documents.  Each party shall,  whenever and as
         often as reasonably  requested by the other party,  execute or cause to
         be executed all such  instruments  or  agreements  as may be reasonably
         necessary in order to carry out the purpose of this Agreement, and each
         party shall do all other acts reasonably  necessary or requested by the
         other party to carry out the intent and purpose of this Agreement.

                  9.9 Ownership of Documents. All documents related to PTI shall
         be and remain the sole and exclusive property of PTI, and Manager shall
         acquire no rights in or to such documents.

                  9.10 No Third  Party  Beneficiary.  Nothing  set forth in this
         Agreement  is intended to create in or confer upon any person,  firm or
         entity not a party to this Agreement any rights under this Agreement.

                  9.11  Miscellaneous.  The terms,  covenants,  conditions,  and
         benefits  contained  herein  shall be  binding  upon  and  inure to the
         benefit of the  successors,  transferees  and permitted  assigns of the
         Parties.  Time is  expressly  made of the  essence  of each  and  every
         provision of this  Agreement.  This Agreement  shall be interpreted and
         construed  only  by  the  contents  hereof,   and  there  shall  be  no
         presumption or standard of  construction  in favor of or against either
         party. The individuals  executing this Agreement  represent and warrant
         that  they  have the  power  and  authority  to do so,  and to bind the
         entities for whom they are  executing  this  Agreement.  If any term or
         provision of this  Agreement or the  application of it to any person or
         circumstance  shall to any  extent be held by a court to be  invalid or
         unenforceable,  the remainder of this  Agreement or the  application of
         such term or provision to persons or circumstances  other than those to
         which it is invalid or unenforceable shall not be affected thereby, and
         each term and provision of this  Agreement  shall be valid and shall be
         enforced to the extent permitted by law.


     IN WITNESS WHEREOF, the Parties have executed this Agreement as of the date
first above written.


PRETZEL TIME, INC. MRS. FIELDS' ORIGINAL COOKIES, INC.

By:/s/Michael R. Ward
Michael R. Ward, Vice president


By:/s/Martin E. Lisiewski
Martin E. Lisiewski, President Its:


<PAGE>


                                    EXHIBIT A


[Attach Budgets and make sure references are coordinated with Sections 3.1C3.4.]




                            STOCK PURCHASE AGREEMENT


         THIS AGREEMENT  ("Agreement") is made and entered into as of January 2,
1998, by and among Mrs.  Fields' Holding Company,  Inc., a Delaware  corporation
(the "Buyer"),  and Martin E.  Lisiewski,  shareholder of Pretzel Time,  Inc., a
Pennsylvania  corporation (the "Company"),  who becomes the "Seller".  The Buyer
and the Seller are referred to collectively herein as the "Parties."

     A. The Seller  collectively  owns  forty-four (44) shares of the issued and
outstanding common stock of the Company;

         B. This  Agreement  contemplates  a transaction in which the Buyer will
purchase from the Seller, and the Seller will sell to the Buyer, four (4) shares
of the  outstanding  common  stock (par value  $10.00 per share) of the  Company
owned by the Seller (the "Shares"), as part of a series of transactions in which
the Buyer is acquiring  common stock in the Company,  and is also  entering into
other related transactions (collectively, the "Related Transactions");

         WHEREAS,  the Buyer will  purchase  the Shares of the Company in return
for cash as set forth below.

         NOW,  THEREFORE,  in  consideration  of the  premises  and  the  mutual
promises herein made, and in consideration of the  representations,  warranties,
and covenants herein contained, the Parties agree as follows.



<PAGE>


         1.       Purchase and Sale of Shares.

                  (a)  Basic  Transaction.  On  and  subject  to the  terms  and
         conditions  of this  Agreement,  the Buyer agrees to purchase  from the
         Seller,  and the Seller agrees to sell to the Buyer, each of the Shares
         for the consideration specified below in Section 1(b).

                  (b) Purchase  Price.  The Buyer agrees to pay to the Seller at
         the Closing the sum of  Seventy-Five  Thousand  Dollars  ($75,000)  per
         Share (the "Purchase  Proceeds") for a total of Three Hundred  Thousand
         Dollars  ($300,000)  (the "Purchase  Price"),  by delivery of certified
         funds for the Purchase Price payable in accordance with this Agreement.

                  (c) The Closing. The closing of the transactions  contemplated
         by this Agreement (the "Closing") will take place at the offices of the
         Buyer in Salt Lake City,  Utah,  on a mutually  agreeable  date between
         January 2 and January 9, 1998 (the "Closing Date"),  unless extended by
         written agreement of the Parties.

                  (d)  Deliveries  at the Closing.  At Closing,  the Seller will
         deliver to the Buyer, the various documents referred to in Section 5(a)
         below,  including  the stock  certificate(s)  representing  each of the
         Seller's  Shares,  endorsed in blank or  accompanied  by duly  executed
         assignment documents.

         2.       Representations and Warranties Concerning the Transaction.

                  (a)  Representations  and Warranties of the Seller. The Seller
         represents and warrants to the Buyer that the  statements  contained in
         this  Section  2(a) are  correct  and  complete  as of the date of this
         Agreement  and will be correct and  complete as of the Closing Date (as
         though made then and as though the Closing  Date were  substituted  for
         the date of this Agreement  throughout  this Section 2(a)) with respect
         to  himself  except as set  forth on the  Disclosure  Schedule  affixed
         hereto.

                           (i) Organization of Certain Seller.  If the Seller is
                  a corporation or other entity,  the Seller is duly  organized,
                  validly  existing,  and in good standing under the laws of the
                  jurisdiction of its organization.

                           (ii)  Authorization  of  Transaction.  The Seller has
                  full  power  and  authority  (including,  if the  Seller is an
                  entity,  full power and authority) to execute and deliver this
                  Agreement  and to  perform  his  obligations  hereunder.  This
                  Agreement constitutes the valid and legally binding obligation
                  of the Seller,  enforceable  in accordance  with its terms and
                  conditions.  The Seller  need not give any notice to, make any
                  filing with, or obtain any authorization,  consent or approval
                  of  any  government  or   governmental   agency  in  order  to
                  consummate the transactions contemplated by this Agreement.
<PAGE>

                           (iii)  Noncontravention.  To  the  best  of  Seller's
                  knowledge,  neither  the  execution  and the  delivery of this
                  Agreement,   nor   the   consummation   of  the   transactions
                  contemplated   hereby,  will  (A)  violate  any  constitution,
                  statute,  regulation,   rule,  injunction,   judgment,  order,
                  decree, ruling, charge or other restriction of any government,
                  governmental  agency or court to which the  Seller is  subject
                  or,  if the  Seller is a  corporation,  any  provision  of its
                  charter or bylaws,  or (B) conflict  with,  result in a breach
                  of, constitute a default under, result in the acceleration of,
                  create in any party the right to accelerate, terminate, modify
                  or  cancel,   or  require  any  notice  under  any  agreement,
                  contract,  lease, license,  instrument or other arrangement to
                  which the Seller is a party or by which the Seller is bound or
                  to which any of the Seller's assets is subject.

                           (iv)  Brokers'  Fees.  The Seller has no liability or
                  obligation  to pay any  fees  or  commissions  to any  broker,
                  finder or agent with respect to the transactions  contemplated
                  by this  Agreement  for which the Buyer could become liable or
                  obligated.

                           (v)  Shares.  The  Seller  holds of  record  and owns
                  beneficially the number of Shares (but no more or other shares
                  of the  common  stock  of  the  Company  than)  set  forth  in
                  paragraph  A above.  The  Seller  holds  and owns  each of the
                  Shares free and clear of any  restrictions  on  transfer,  any
                  federal,  state or local taxes of any kind,  taxes,  mortgage,
                  pledge, lien, encumbrance, charge or other security interests,
                  options,  warrants,  purchase rights, contracts,  commitments,
                  equities,  claims and demands.  Other than this  Agreement and
                  other written  agreements  with the Company  and/or the Buyer,
                  the Seller is not a party to (A) any option, warrant, purchase
                  right,  shareholders  agreement,  co-sale agreement,  buy-sell
                  agreement or other  contract or commitment  that could require
                  the  Seller to sell,  transfer  or  otherwise  dispose  of any
                  capital stock of the Company (other than this  Agreement),  or
                  (B)  any   voting   trust,   proxy  or  other   agreement   or
                  understanding  with respect to the voting of any capital stock
                  of the Company.

                           (vi) Legal Compliance/Litigation.  To the best of his
                  knowledge,  the Seller  and his  respective  predecessors  and
                  affiliates  have complied with all applicable laws of federal,
                  state,  local  and  foreign   governments  (and  all  agencies
                  thereof),   and  no   action,   suit,   proceeding,   hearing,
                  investigation,  charge, complaint, claim, demand or notice has
                  been  filed or  commenced  against  any of them  alleging  any
                  failure so to comply. To the best of his knowledge,  there are
                  no  outstanding  injunctions,   judgments,   orders,  decrees,
                  rulings or charges  affecting their Shares. To the best of his
                  knowledge, there are no actions, suits, proceedings,  hearings
                  or  investigations,  and the  Seller  does not have  reason to
                  believe that any such  action,  suit,  proceeding,  hearing or
                  investigation  may  be  brought  or  threatened,  against  the
                  Seller.
<PAGE>

                           (vii)  Investigation.  The Seller has investigated or
                  had full  opportunity to investigate  the terms and conditions
                  of the transactions contemplated by this Agreement,  including
                  the Purchase Price, and deems them to be fair and appropriate.

         3.  Pre-Closing  Covenants.  With  respect  to the period  between  the
execution of this  Agreement  and the Closing,  (A) each of the Parties will use
his reasonable  best efforts to take all action and to do all things  necessary,
proper or advisable in order to consummate and make  effective the  transactions
contemplated  by this  Agreement,  (B) the Seller  will use his best  efforts to
obtain any  third-party  consents  that the Buyer may  request  or to  otherwise
consummate the transactions  contemplated  hereby,  and (C) the Seller will give
prompt written notice to the Buyer of any material adverse development causing a
breach of any of the representations and warranties in Section 2 above.

         4. Post-Closing Covenants.  The Parties agree that if at any time after
the  Closing any  further  action is  necessary  or  desirable  to carry out the
purposes of this  Agreement,  each of the Parties will take such further  action
(including the execution and delivery of such further instruments and documents)
as any other Party reasonably may request.

         5.       Conditions to Closing.

                  (a)  Conditions to Obligation of the Buyer.  The obligation of
         the Buyer to  consummate  the  transactions  to be  performed  by it in
         connection  with the  Closing  is subject  to the  satisfaction  of the
         following conditions:

                           (i) The  representations  and warranties set forth in
                  Section  2 above  shall be true and  correct  in all  material
                  respects at and as of the Closing Date.

                           (ii) The Seller  shall have  performed  and  complied
                  with all of their covenants hereunder in all material respects
                  through the Closing.

                           (iii) The Seller shall have  procured any third party
                  consents required for the sale of the Shares.

                           (iv) No action,  suit or proceeding  shall be pending
                  or   threatened   before  any  court  or   quasi-judicial   or
                  administrative agency of any federal,  state, local or foreign
                  jurisdiction  or before any arbitrator  wherein an unfavorable
                  injunction,  judgment,  order, decree,  ruling or charge would
                  (A)   prevent   consummation   of  any  of  the   transactions
                  contemplated  by  this   Agreement,   (B)  cause  any  of  the
                  transactions  contemplated  by this  Agreement to be rescinded
                  following  consummation,  or (C) affect adversely the right of
                  the Buyer to own the Shares.

                           (v) The  Seller  shall be  prepared  to  deliver  the
                  certificates  and  documents  in  the  form  and  executed  as
                  required by this Agreement.

                           (vi)  All  actions  to be  taken  by  the  Seller  in
                  connection with consummation of the transactions  contemplated
                  by this Agreement,  and all certificates,  and other documents
                  required to effect the transactions  contemplated hereby, will
                  be satisfactory in form and substance to the Buyer.

                           (vii) The Closing of the Related  Transactions  shall
have occurred.
<PAGE>

                           (viii)   Neither  the   Company  nor  the   Principal
                  Shareholder  shall be in breach under the terms and conditions
                  of any of the  Stock  Acquisition  Agreement  (as  defined  in
                  Section 6 below) and the documents executed in connection with
                  the Related Transactions.

         The Buyer may waive any condition  specified in this Section 5(a) if it
         executes a writing so stating at or prior to the Closing.

                  (b) Conditions to Obligation of the Seller.  The obligation of
         the Seller to consummate  the  transactions  to be performed by them in
         connection with the Closing is subject to satisfaction of the following
         conditions:

                           (i) No action,  suit or  proceeding  shall be pending
                  threatened    before   any   court   or    quasi-judicial   or
                  administrative agency of any federal,  state, local or foreign
                  jurisdiction for before any arbitrator  wherein an unfavorable
                  injunction,  judgment,  order, decree,  ruling or charge would
                  (A)   prevent   consummation   of  any  of  the   transactions
                  contemplated  by  this  Agreement,  or  (B)  cause  any of the
                  transactions  between the Buyer and the Seller contemplated by
                  this Agreement to be rescinded following  consummation (and no
                  such injunction,  judgment,  order,  decree,  ruling or charge
                  shall be in effect).

                           (ii) The  Buyer  shall be  prepared  to  deliver  the
                  Purchase Proceeds as required by Section 1(b).

                           (iii) The Closing of the Related  Transactions  shall
have occurred.

         The Seller may waive any  condition  specified  in this Section 5(b) if
         they execute a writing so stating at or prior to the Closing.

         6.       Remedies for Breaches of This Agreement.

                  (a)      Survival of Representations and Warranties.

         All of the  representations  and warranties of the Seller  contained in
         this Agreement shall survive the Closing hereunder (even if the damaged
         Party knew or had reason to know of any  misrepresentation or breach of
         warranty at the time of Closing)  and continue in full force and effect
         forever thereafter (subject to any applicable statutes of limitations).
<PAGE>

                  (b)      Indemnification Provisions for Benefit of the Buyer.

                           (i) In  the  event  the  Seller  breaches  any of its
                  representations,  warranties,  and covenants contained herein,
                  and,  if the Buyer makes a written  claim for  indemnification
                  against any of the Seller therefor, then, the Seller agrees to
                  indemnify  the Buyer  from and  against  the  entirety  of any
                  Adverse  Consequences  that the Buyer may suffer  through  and
                  after the date of the claim for indemnification (including any
                  Adverse Consequences the Buyer may suffer after the end of any
                  applicable  survival period)  resulting from,  arising out of,
                  relating to, in the nature of, or caused by the breach.

                           (ii) If any third  party  shall  notify  Fields  with
                  respect to any matter (a "Third Party  Claim")  which may give
                  rise to a claim for  indemnification  against the Seller under
                  this ' 6, then Fields shall promptly notify the Seller thereof
                  in writing,  provided,  however,  that no delay on the part of
                  Fields in notifying  the Seller shall  relieve the Seller from
                  any  obligation  hereunder  unless  (and  then  solely  to the
                  extent)  the  Seller  is   prejudiced.   The   indemnification
                  procedure  respecting a Third Party Claim  hereunder  shall be
                  the same as set forth in Section  9(c) of that  certain  Stock
                  Acquisition  Agreement,  dated as of  September  2,  1997 (the
                  "Acquisition  Agreement"),  by and between Fields, the Company
                  and  the  Seller   (therein   referred  to  as  the  Principal
                  Shareholder).

                           (iii) All claims for indemnification  made under this
                  Agreement  shall be  subject  to the terms and  conditions  of
                  Sections 9(d)  (Determination  of Adverse  Consequences),  (f)
                  (Rights of Offset) and (g) (Limitation of Rights of Offset) of
                  the Stock  Acquisition  Agreement,  and the indemnity  payment
                  required of  Principal  Shareholder  for such claims  shall be
                  determined  as  if  the  claims  were  made  under  the  Stock
                  Acquisition Agreement.

                           (iv) The foregoing indemnification  provisions are in
                  addition  to,  and  not  in  derogation   of,  any  statutory,
                  equitable,  or common law remedy Fields may have for breach of
                  representation, warranty, or covenant.

         7.       Termination.

                  (a)  Termination of Agreement.  The Parties may terminate this
         Agreement as provided below:

                           (i) The  Buyer  and the  Seller  may  terminate  this
                  Agreement by mutual  written  consent at any time prior to the
                  Closing.
<PAGE>

                           (ii)  The  Buyer or the  Seller  may  terminate  this
                  Agreement if the Closing  does not occur on or before  January
                  30, 1998.

                  (b)  Effect  of  Termination.  If any  Party  terminates  this
         Agreement  pursuant to this Section,  all rights and obligations of the
         Parties hereunder shall terminate without any liability of any Party to
         any other Party (except for any liability of any Party then in breach).

         8.       Miscellaneous.

                  (a) No Third-Party  Beneficiaries.  This  Agreement  shall not
         confer any rights or  remedies  upon any Person  other than the Parties
         and their respective successors and permitted assigns.

                  (b) Entire Agreement.  This Agreement (including the documents
         referred to herein)  constitutes the entire agreement among the Parties
         and supersedes any prior understandings,  agreements or representations
         by or among the Parties,  written or oral, to the extent they relate in
         any way to the subject matter hereof.

                  (c) Succession and Assignment. This Agreement shall be binding
         upon and inure to the  benefit of the  Parties  named  herein and their
         respective successors and permitted assigns. No Party may assign either
         this  Agreement or any of his or its rights,  interests or  obligations
         hereunder  without  the  prior  written  approval  of the Buyer and the
         Seller; provided,  however, that the Buyer may (i) assign any or all of
         its rights and  interests  hereunder to one or more of its  affiliates,
         and  (ii)  designate  one or  more of its  affiliates  to  perform  its
         obligations  hereunder  (in  any  or  all  of  which  cases  the  Buyer
         nonetheless shall remain  responsible for the performance of all of its
         obligations hereunder).

                  (d)  Counterparts.  This  Agreement  may be executed in one or
         more counterparts, each of which shall be deemed an original but all of
         which together will constitute one and the same instrument.

                  (e) Headings. The section headings contained in this Agreement
         are inserted for  convenience  only and shall not affect in any way the
         meaning or interpretation of this Agreement.
<PAGE>

                  (f) Notices. All notices, requests,  demands, claims and other
         communications  hereunder  will be in  writing.  Any  notice,  request,
         demand,  claim or other  communication  hereunder  shall be deemed duly
         given if (and then two business days after) it is sent by registered or
         certified  mail,  return  receipt  requested,   postage  prepaid,   and
         addressed to the intended recipient as set forth below:

         If to the Seller:          Martin E. Lisiewski
                        4800 Linglestown Road, Suite 202
                              Harrisburg, PA 17112

         With a copy to:            Mette, Evans & Woodside
                           Attention: Elyse E. Rogers
                             3401 North Front Street
                              Harrisburg, PA 17110

         If to the Buyer:           Mrs. Fields' Holding Company, Inc.
                             462 West Bearcat Drive
                            Salt Lake City, UT 84115
                      Attention: Larry A. Hodges, President

         With a Copy to:            Jones, Waldo, Holbrook & McDonough
                                            170 South Main Street, Suite 1500
                            Salt Lake City, UT 84101
                           Attention: Glen D. Watkins

Any Party may send any notice,  request,  demand,  claim or other  communication
hereunder  to the  intended  recipient  at the address set forth above using any
other means (including personal delivery,  expedited courier, messenger service,
telecopy, telex, ordinary mail or electronic mail), but no such notice, request,
demand,  claim or other  communication  shall be deemed to have been duly  given
unless and until it actually is received by the  intended  recipient.  Any Party
may change the address to which  notices,  requests,  demands,  claims and other
communications  hereunder are to be delivered by giving the other Parties notice
in the manner herein set forth.

                  (g)  Governing  Law. This  Agreement  shall be governed by and
         construed in  accordance  with the  domestic  laws of the State of Utah
         without  giving  effect to any choice or conflict of law  provision  or
         rule thereof.

                  (h) Amendments  and Waivers.  No amendment of any provision of
         this  Agreement  shall be valid unless the same shall be in writing and
         signed by the Buyer and each of the Sellers.  No waiver by any Party of
         any  default,  misrepresentation  or breach  of  warranty  or  covenant
         hereunder, whether intentional or not, shall be deemed to extend to any
         prior or subsequent default, misrepresentation or breach of warranty or
         covenant hereunder or affect in any way any rights arising by virtue of
         any prior or subsequent such occurrence.
<PAGE>

                  (i) Severability. Any term or provision of this Agreement that
         is invalid or unenforceable in any situation in any jurisdiction  shall
         not affect the validity or  enforceability  of the remaining  terms and
         provisions  hereof or the validity or  enforceability  of the offending
         term or provision in any other situation or in any other jurisdiction.

                  (j)  Expenses.  Each of the  Parties  will bear his or its own
         costs and  expenses  (including  legal fees and  expenses)  incurred in
         connection  with  this  Agreement  and  the  transactions  contemplated
         hereby. The Seller agrees that none of the Company and its Subsidiaries
         has  borne  or  will  bear  any  of the  Seller's  costs  and  expenses
         (including  any of their legal fees and  expenses) in  connection  with
         this Agreement or any of the transactions contemplated hereby.

                  (k) Incorporation of Exhibits and Schedules.  The Exhibits and
         Schedules  identified  in this  Agreement  are  incorporated  herein by
         reference and made a part hereof.

                  (l) Specific Performance. Each of the Parties acknowledges and
         agrees that the other Parties would be damaged irreparably in the event
         any of the provisions of this Agreement are not performed in accordance
         with their specific terms or otherwise are breached.  Accordingly, each
         of the Parties  agrees that the other  Parties  shall be entitled to an
         injunction or injunctions to prevent breaches of the provisions of this
         Agreement and to enforce  specifically this Agreement and the terms and
         provisions  hereof in any action  instituted in any court of the United
         States or any state thereof  having  jurisdiction  over the Parties and
         the  matter,  in  addition  to any other  remedy  to which  they may be
         entitled, at law or in equity.



<PAGE>




229744.1
         August 31, 1997
                                                          8



229744.1
         August 31, 1997
         IN WITNESS WHEREOF,  the Parties hereto have executed this Agreement as
of the date first above written.

BUYER: MRS. FIELDS' HOLDING COMPANY, INC.


By:/s/Herbert S. Winokur
Its:Herbert S. Winokur, Manager




SELLER:

/s/martin E. Lisiewski
Martin E. Lisiewski


<PAGE>



         August 31, 1997
                                                         10



               DISCLOSURE SCHEDULE TO STOCK ACQUISITION AGREEMENT

Section 2(a):

None, unless otherwise stated below.




Buyer's Initials                                             Seller's Initials





                             SHAREHOLDERS AGREEMENT
                                       OF
                               PRETZEL TIME, INC.


         THIS  SHAREHOLDERS  AGREEMENT (this  "Agreement") is entered into as of
the 2nd day of September, 1997, by and among Mrs. Fields' Holding Company, Inc.,
a  Delaware  corporation  ("Fields")  and  Martin E.  Lisiewski,  an  individual
resident  in the  State  of  Pennsylvania  ("Lisiewski";  Lisiewski  and  Fields
collectively  hereafter referred to as the "Shareholders" and each individually,
a  "Shareholder"),  and Pretzel  Time,  Inc., a  Pennsylvania  corporation  (the
"Corporation").

                              W I T N E S S E T H:

         WHEREAS,  the  entire  authorized  capital  stock  of  the  Corporation
consists of 1,500  shares,  comprised of 1,000  shares of common stock  ("Common
Stock"),  and 500  shares of  non-voting  preferred  stock  ("Preferred  Stock";
together with the Common Stock, the "Stock"); and

         WHEREAS, the shareholders  identified in this recital constitute all of
the owners of all of the currently issued and outstanding shares of Common Stock
of the  Corporation,  each owning the number of shares of Common Stock set forth
below;
<TABLE>
<CAPTION>
               <S>                                        <C>

              Shareholder                                 Number of Shares

                Lisiewski                                         44
                Fields                                            56

                                                   Total         100
</TABLE>

         WHEREAS,  the parties  believe that it is in the best  interests of the
Shareholders and the Corporation to impose restrictions on the transfer or other
disposition  of the capital  stock of the  Corporation  and to grant  options or
impose obligations to purchase or sell such stock upon the occurrence of certain
events; and

         WHEREAS,  the  parties  also  desire to agree upon  certain  provisions
relating to the voting of Stock of the Corporation by the  Shareholders,  and to
certain significant corporate events of the Corporation.

         NOW,  THEREFORE,  for and in  consideration  of the  mutual  covenants,
conditions,  stipulations and agreements hereinafter contained, the parties have
agreed and do hereby agree as follows:



<PAGE>


                                    ARTICLE I
                            RESTRICTIONS ON TRANSFER

         I.1 Restrictions on Transfer. No sale,  assignment,  transfer,  pledge,
hypothecation or other disposition, whether voluntary, involuntary, by operation
of law (not including by merger or consolidation of the Corporation), by gift or
otherwise  ("Transfer  of  Stock"),  by  any  Shareholder  of his  Stock  of the
Corporation,  whether  now  owned  or  hereafter  acquired,  or of any  right or
interest therein, including,  without limitation, any community interest in such
shares of Stock attributable to the spouse of a Shareholder, any separately held
Stock of the spouse of a Shareholder, any Stock held by the minor child or minor
children of a  Shareholder  and any Stock held in trust for a  Shareholder,  his
spouse, minor child or minor children,  shall be valid unless made in accordance
with the terms and provisions of this Agreement.  Notwithstanding the foregoing,
a  Shareholder  may Transfer to a (i)  revocable  grantor  trust created for the
benefit of the transferring Shareholder,  or (ii) a trust for the benefit of the
lineal descendants of the Shareholder or the spouse of the Shareholder, or (iii)
other  similar  transfers for  legitimate  estate  planning  purposes  (each,  a
"Permitted  Transferee");  provided, that, all shares of Stock transferred shall
be subject to all terms and  conditions  of this  Agreement as if still owned by
the Shareholder who made the transfer,  and subject to the provisions of Section
12.1 hereof.

         I.2 Method of Transfer.  None of the  Shareholders  of the  Corporation
shall make any  Transfer of Stock in the  Corporation  unless  such  Shareholder
shall have first obtained the written  consent of all of the other  Shareholders
or unless he shall have  first  offered  all of his  shares of Stock  subject to
transfer to the Corporation and to all the other  Shareholders in the manner and
to the extent hereinafter set forth:

                  (a) Notice of Third-Party  Offer. Any Shareholder  desiring to
         effect a Transfer of Stock in the Corporation ("Offeror") shall send to
         the  Corporation  and to the other  Shareholders  a notice  (the "Offer
         Notice")  that  includes  a true  copy  of a bona  fide  written  offer
         ("Offer")  for the  purchase  of all or any portion of the Stock of the
         Offeror,   together  with  reasonable   information  requested  by  the
         Corporation or the other Shareholders from which a judgment may be made
         as to the ability of the prospective purchaser to so purchase and as to
         the  desirability  of  permitting  the  prospective  purchaser  to be a
         shareholder of the Corporation.

                  (b) Fields Option. If Fields is not the Offeror,  Fields shall
         have a first  option  to  purchase,  and the  Offeror  shall  have  the
         obligation  to sell to Fields,  all or any portion of his Stock subject
         to the Offer at the same  price per  share and upon  substantially  the
         same  terms  and  conditions  contained  in such  Offer.  Fields  shall
         exercise such option by sending  written notice thereof to the Offeror,
         with  a  copy  to the  other  Shareholders.  The  Fields  option  shall
         otherwise expire thirty (30) days after the Offer Notice is received by
         Fields and the other Shareholders.

                  (c) Lisiewski Option. If Fields is the Offeror of Stock in the
         Corporation,  and:  i) Prior to the  exercise  of Fields  "come  along"
         rights set forth in Section  1.2(f),  below, or (ii) if Fields does not
         exercise or is not  entitled to exercise  its "come  along"  rights set
         forth  in  Section  1.2(f),  Lisiewski  shall  have a first  option  to
         purchase,  and Fields shall have the  obligation  to sell to Lisiewski,
         all or any  portion  of the  shares  of  Stock  held by  Fields  in the
         Corporation  subject  to the Offer at the same price per share and upon
         substantially  the same terms and  conditions  contained  in the Offer.
         Lisiewski  shall exercise his option by sending  written notice thereof
         to Fields, with a copy to the other Shareholders.  The Lisiewski option
         shall  otherwise  expire  thirty  (30) days  after the Offer  Notice is
         received by Lisiewski and the other  Shareholders.  The right set forth
         in this  Section  shall  not apply in the  event of an  initial  public
         offering of the Stock of the Corporation,  Fields,  or any Affiliate of
         Fields  (i.e.,  Lisiewski  shall not have the right to acquire  Fields'
         Stock in the Corporation,  or in any Affiliate of Fields,  in the event
         of an initial public offering of the Stock of the Corporation,  Fields,
         or any  Affiliate  of  Fields).  For  purposes  of this  Agreement,  an
         "Affiliate"  of a person  (including  Fields)  shall mean a person that
         directly, or indirectly through one or more intermediaries, controls or
         is  controlled  by,  or  is  under  common  control  with,  the  person
         specified.
<PAGE>

                  (d) Corporation and Shareholders'  Option.  Subject to Section
         1.2(f),  below, in the event that Fields or Lisiewski fails to exercise
         its option to purchase all of the Stock subject to the Offer within the
         30-day  period  referred  to in Section  1.2(b) or 1.2(c),  above,  the
         Shareholders (including Fields and Lisiewski) and the Corporation shall
         have the option to purchase,  and the Offeror shall have the obligation
         to sell,  all or any  portion of any such Stock as Fields or  Lisiewski
         did not  purchase,  at the same price per share and upon  substantially
         the same terms and conditions contained in the Offer. Such Stock may be
         purchased in such  proportion as the  Shareholders  and the Corporation
         may agree among  themselves or, in the absence of an agreement,  in the
         same  proportion  in which the Stock owned by each of the  Shareholders
         bears to all of the  issued  and  outstanding  Stock held by all of the
         Shareholders,  excluding  the  Stock  owned  by  the  Offeror  and  any
         non-purchasing Shareholders.  In the event that all of the Shareholders
         (including  Fields and Lisiewski) desire to participate as described in
         the  previous  sentence,  resulting in their  exercising  the option to
         purchase all of the Stock,  the  Corporation  shall not  participate in
         purchasing the Stock. The  Shareholders  shall exercise their option to
         so purchase  by sending  written  notice  thereof to the  Offeror,  the
         Corporation and the other  Shareholders  within seventy (70) days after
         the date the Offer Notice is received by the  Corporation and the other
         Shareholders.

                  (e) Right to  Tag-Along.  As an  alternative  to the rights of
         first refusal set forth in this Section 1.2, a  Shareholder  shall have
         the right to "tag  along" and sell his Stock along with the Stock being
         sold by the  Offeror  to a third  party  (including  an  Affiliate)  as
         described in Section  1.2(h) below.  The preceding  sentence  shall not
         apply to a tax free  reorganization  of a Shareholder with an Affiliate
         or Affiliates of such  Shareholder.  Any Shareholder not exercising his
         right of first refusal  pursuant to Section 1.2(b) or 1.2(c) to acquire
         some or all of the  Stock of the  Offeror  subject  to the  Offer,  may
         alternatively  give  notice  within  eighty  (80)  days of the  date of
         receipt of the Offer Notice of his intention to sell his Stock if given
         the opportunity pursuant to Section 1.2(h) below (such Shareholders are
         hereafter referred to as the "Tag Along Shareholders").

                  (f) Obligation to Come Along.  Subject to Section 1.2(c) above
         (and the thirty (30) day time period set forth  therein),  in the event
         that  Fields is an Offeror  with  respect to any  proposed  Transfer of
         Stock,  then at Fields'  election,  notice of which shall be given as a
         part of the Offer Notice,  all other  Shareholders  (collectively,  the
         "Come-Along  Shareholders")  shall be  required  to "come  along"  with
         Fields and sell,  upon the terms of the Offer,  their  Stock along with
         the Stock being sold by Fields to the prospective  purchaser identified
         in  the  Offer  Notice;  provided  that  Fields  also  delivers  to the
         Come-Along Shareholders an opinion that, based on the fair market value
         of the Corporation (taking into account the Corporation's  tangible and
         intangible  assets,  including  good will and the value of its brand as
         well  as the  Corporation's  liabilities),  the  Offer  is  fair to the
         Come-Along  Shareholders.  The opinion shall be given by an independent
         third party  qualified to give such opinions,  selected by agreement of
         all of the  Shareholders.  If the  Shareholders  cannot  agree upon the
         selection  of such third party  within forty five (45) days of the date
         of receipt of the Offer Notice by the Come-Along Shareholders, then the
         Board of Directors of the Corporation shall select the appraiser within
         sixty  (60)  days of the date  the  Offer  Notice  is  received  by the
         Corporation  and the Come-Along  Shareholders.  At least one (1) Fields
         Director and one (1) Lisiewski  Director  (both as defined  below) must
         agree  to  the  selected  appraiser.  The  fairness  opinion  shall  be
         delivered  within  thirty  (30)  days  after  the  appointment  of  the
         appraiser  required by this  subsection and any costs  associated  with
         procuring  the opinion shall be paid by the  Corporation.  When issued,
         the opinion  shall be final and binding upon the  Shareholders  and the
         Corporation.  Fields shall have no right to make a come-along  election
         described in this  Section  1.2(f) if the Offer is made by an Affiliate
         of Fields.
<PAGE>

                  (g) Delivery of Stock. In the event the Corporation and/or the
         Shareholders  purchase any or all of the Stock pursuant to this Article
         I, the purchase price shall be paid upon  substantially  the same terms
         and conditions as contained in the Offer within ten (10) days after the
         expiration of the last date of any option to purchase.  Upon receipt of
         the purchase  price,  the holder  thereof or his  representative  shall
         assign and deliver such Stock to the appropriate party.

                  (h) Sale to Third  Party.  In the  event  that  Stock has been
         offered  for sale  under and  pursuant  to this  Section  1.2,  and the
         Corporation   and/or  the  other  Shareholders  have  not  collectively
         exercised  their  options to purchase  all of the Stock  subject to the
         Offer, then the Offeror may sell or dispose of any remaining Stock, but
         only  to  the  original  prospective   purchaser  upon  the  terms  and
         conditions contained in the Offer; provided that if any Shareholder has
         elected to become a Tag-Along  Shareholder  pursuant to Section  1.2(e)
         above,  then each such  Tag-Along  Shareholder  shall have the right to
         sell a  designated  portion  of his Stock  along  with the Stock of the
         Offeror on the terms  described in the Offer Notice in accordance  with
         the procedures set forth in this Section 1.2(h). Upon the expiration of
         the  eighty  (80) day period  described  in  Section  1.2(e),  if there
         remains any Stock  subject to the Offer that has not been  purchased by
         the Corporation or by the other Shareholders, the Offeror shall use his
         best efforts to interest the prospective purchaser in purchasing all of
         the remaining  Offered Stock held by the Offeror  subject to the Offer,
         as well as all of the Stock  designated by the  Tag-Along  Shareholders
         (the  total of all of  these  shares  is  hereafter  offered  to as the
         "Available  Stock").  If the  prospective  purchaser does not desire to
         purchase  the  entire  number of shares of  Available  Stock,  then the
         Offeror  and each of the  Tag-Along  Shareholders  shall be entitled to
         sell to the  prospective  purchaser their pro rata portion of the Stock
         to be  purchased  by  the  prospective  purchaser  ("Adjusted  Stock"),
         calculated  for  the  Offeror  and  the  Tag-Along   Shareholders,   in
         accordance  with  the  following  formula  for  the  Offeror  and  each
         Tag-Along Shareholder:

                     Offeror's (or Tag Along
                 Shareholder's) shares of Stock              Adjusted
                 ______________________________     x         Stock

                        Available Stock
<PAGE>

         Any sale or  disposition  under Section  1.2(h) must occur within sixty
         (60) days after the  expiration of the last date of any option or right
         to purchase; provided, however, that such sale or disposition shall not
         be in violation of any state or federal  securities laws and,  provided
         further,  that each  purchaser  who  acquires  the same shall  agree in
         writing  to be  bound  by all of  the  terms  and  conditions  of  this
         Agreement,  shall hold the Stock subject to the terms and conditions of
         this Agreement,  and shall  thereupon be considered a "Shareholder"  as
         that term is used and defined herein.  Any shares of Stock that are not
         sold or  disposed  of within  such sixty (60) day  period  shall  again
         become fully subject to the terms of the Agreement.

         I.3 Transfer Contrary to Agreement. Any purported transfer in violation
of any provisions of this  Agreement  shall be void and  ineffectual,  shall not
operate to transfer any interest or title in the purported transferee, and shall
give the Corporation and the other Shareholders an option to purchase such Stock
in the manner and on the terms and conditions provided for herein.

                                   ARTICLE II
                               PURCHASE UPON DEATH

         II.1     Redemption.

         (a) On the death or permanent  disability (as determined by a physician
         selected  by the  Board  of  Directors  of  the  Corporation  with  the
         concurrence of one (1) Fields Director and one (1) Lisiewski  Director)
         of  any   Shareholder   (each  referred  to  herein  as  the  "Deceased
         Shareholder"),   the  Corporation   will  purchase  from  the  Deceased
         Shareholder,  his estate or trustee of the trust referred to in Section
         1.1 (the  "Trustee")  of the  Deceased  Shareholder,  and the  Deceased
         Shareholder,  his estate or the  Trustee  will sell to the  Corporation
         and/or Fields no less stock of the Deceased Shareholder at the purchase
         price  per  share  set  forth in  Section  2.3 and upon the  terms  and
         conditions set forth in Section 2.3, than will result in the payment by
         the  Corporation  of an aggregate  amount  equal to the maximum  amount
         which, to the Deceased  Shareholder and his estate, may be treated as a
         distribution in full payment in exchange for stock under Section 303 of
         the Internal  Revenue Code of 1986, as amended  ("Code").  In addition,
         the  Corporation  may  elect to  redeem  the  balance  of the  Deceased
         Shareholder's  stock in  accordance  with this Section  2.1(a).  In the
         event that subsequent to the redemption,  there is an adjustment in the
         federal estate taxes payable by the estate of the Deceased Shareholder,
         which  increases the amount of such taxes,  then the  Corporation  will
         redeem and the estate of the Deceased Shareholder will sell that number
         of additional  shares of Stock then owned by the estate of the Deceased
         Shareholder,  which may be treated as a distribution in full payment in
         exchange for stock under Section 303 of the Code.

         (b) Notwithstanding the provisions of Section 2.1(a), in the event that
         the Deceased Shareholder is a Permitted  Transferee of Lisiewski,  then
         the shares of Stock of such Deceased  Shareholder may be transferred to
         a  Permitted  Transferee  of  Lisiewski  without  triggering  any first
         refusal rights of the Corporation or the other  Shareholders  described
         in this Agreement.
<PAGE>

         II.2  Remaining  Shareholders'  Obligation.  To  the  extent  that  the
Corporation does not purchase all of the Stock of the Deceased Shareholder,  the
remaining  Shareholders  shall  purchase  from the Deceased  Shareholder  or his
estate, and from the Permitted Transferees of the Deceased Shareholder,  and the
Deceased  Shareholder,  his estate and the Permitted  Transferee's thereof shall
sell to the remaining Shareholders, all shares of Stock held by them on the same
price and terms as were  available to the  Corporation in Section  2.1(a).  Such
Stock may be purchased in such  proportion as the  Shareholders  may agree among
themselves or, in the absence of an agreement,  in the same  proportion in which
the Stock  owned by each of the  Shareholders  bears to all of the Stock held by
all of the Shareholders,  excluding the Stock owned by the Deceased Shareholder,
his estate and the Permitted Transferees.

         II.3  Payment  of  Purchase  Price.  With  respect  to any Stock of the
Deceased  Shareholder  being  acquired by the  Corporation,  in accordance  with
Section  2.1(a),  the  purchase  price  shall  be  paid  in full in cash or cash
equivalent   within  one  hundred   twenty   (120)  days  after  the  death  (or
determination of permanent disability) of the Deceased Shareholder. With respect
to the Stock of the Deceased  Shareholder  and the Permitted  Transferees of the
Deceased  Shareholder being acquired by the remaining  Shareholders  pursuant to
Section 2.2, a minimum of fifty percent (50%) of the Purchase Price of the Stock
of the Deceased  Shareholder and his Permitted  Transferees being acquired shall
be paid by the purchaser  thereof to the estate of the Deceased  Shareholder and
the Permitted  Transferees  within one hundred twenty (120) days after the later
of: (i) the date of the death of the Deceased  Shareholder,  or (ii) the date of
the  determination  of the Purchase  Price (the "Payment  Date").  The remaining
portion  of the  Purchase  Price,  if any,  shall  be paid  in  five  (5)  equal
consecutive annual installments of principal together with interest thereon each
payable on the  anniversary of the Payment Date, with such unpaid portion of the
Purchase Price bearing  annual  interest at the prime rate set forth in the Wall
Street Journal on the date of issuance of the promissory  note described  below.
Such obligation shall be evidenced by a promissory note to be delivered with the
initial payment.

         II.4  Additional  Terms of Promissory  Note. The promissory  note to be
delivered by the Corporation and/or any surviving  Shareholder under Section 2.3
shall  provide that the maker shall have the  privilege of prepaying  all or any
part thereof at any time with interest to the date of prepayment, that a default
in any payment when due shall cause the remaining  unpaid  balance to become due
and payable  forthwith and shall further  provide for the maker to pay all costs
and  expenses  of  collection,   including   reasonable   attorneys'  fees.  The
obligations  of the maker  under the note shall be  secured  by the Stock  being
purchased.

         II.5 Delivery of Stock.  To the extent that the Purchase  Price for the
Stock of the Deceased Shareholder has been paid in full in cash, the certificate
or certificates  representing  such Stock shall be delivered to the purchaser at
the  closing of the  purchase  and sale.  To the extent that such Stock serve as
security for payment of a  promissory  note,  the  certificate  or  certificates
representing such shares shall be delivered to the seller thereof, duly endorsed
in blank for transfer or  accompanied  by a duly executed stock power to be held
by such  seller as  security  for the payment of the note until such time as the
note has been paid in full.
<PAGE>


                                   ARTICLE III
                   PURCHASE UPON TRANSFER BY OPERATION OF LAW

         III.1  Purchase Upon Operation of Law. In the event a Transfer of Stock
of any  Shareholder  is effected (and is not void as otherwise  provided in this
Agreement)  by  operation  of law (other  than death or divorce as  specifically
provided for in this  Agreement)  including,  but not limited to, any bankruptcy
proceedings or any  appointment of a receiver of the assets of such  Shareholder
("Transferring Shareholder"),  which proceeding or appointment is not terminated
within ninety (90) days of the date of such  commencement  or  appointment,  the
Transferring   Shareholder   shall  send  to  the   Corporation  and  the  other
Shareholders,  within five (5) days after such transfer, notice of such transfer
("Transfer Notice") that includes the name and address of the transferee of such
Stock ("Transferee").

         III.2 Fields Option. Fields shall have the option to purchase,  and the
Transferring  Shareholder  and his  legal  representatives  (including,  but not
limited to, any receiver or trustee in bankruptcy)  shall have the obligation to
sell to Fields, all or any portion of the Stock of the Transferring  Shareholder
that were transferred ("Transferred Stock") to the Transferee under Section 3.1.
Such option  shall be exercised by sending  written  notice to the  Transferring
Shareholder  (unless  prohibited  by  applicable  law, in which case such notice
shall be sent to the trustee of the bankruptcy  estate or to such other party as
the bankruptcy court may direct) and to the Transferee, with a copy to the other
Shareholders,  and shall expire  ninety (90) days after the  Transfer  Notice is
received by the Corporation and the other Shareholders.

         III.3  Corporation's  and  Shareholders'  Option.  Upon the  failure of
Fields  to  exercise  its  option  to  purchase  the  Transferred   Stock,   the
Shareholders  (including  Fields) and the  Corporation  shall have the option to
purchase  and  the  Transferring  Shareholder  and  his  legal  representatives,
including, but not limited to, any receiver or trustee in bankruptcy, shall have
the obligation to sell, all or any portion of the Transferred  Stock that Fields
did not purchase at the same price and terms available to Fields. Such Stock may
be purchased in such  proportion as the  Shareholders  and the  Corporation  may
agree  among  themselves  or,  in the  absence  of an  agreement,  in  the  same
proportion in which the Stock owned by each of the Shareholders  bears to all of
the issued and outstanding Stock owned by all of the Shareholders, excluding the
Stock owned by the Transferee and any non-purchasing Shareholders.  In the event
that all of the Shareholders  desire to participate as described in the previous
sentence, resulting in their exercising the option to purchase all of the Stock,
the Corporation shall not participate in purchasing the Stock. Such option shall
be  exercised  by  sending  written  notice  thereof to the  Transferee  and the
Corporation  and shall  expire  one  hundred  and  twenty  (120)  days after the
Transfer Notice is received by the Corporation and the Shareholders.

         III.4  Determination  of and Payment of Purchase  Price.  The  Purchase
Price to be paid by Fields,  the Corporation and/or the other  Shareholders,  as
the case may be, for the Transferred Stock acquired pursuant to this Article III
shall be determined and shall be paid as set forth in Article V hereof.

         III.5 Expiration of Options. If the Corporation and/or the Shareholders
fail to exercise  their  options to purchase  all (and not less than all) of the
Transferred Stock prior to the expiration of their respective options,  then all
of the  Transferred  Stock  shall be  retained  by the  Transferee  or his legal
representative  subject to the terms and  conditions of this  Agreement and such
Transferee  or  his  legal   representative  shall  thereupon  be  considered  a
"Shareholder"  as that term is used and defined herein.  Such  Transferee  shall
execute such  documents as are  reasonably  requested by the  Corporation or the
Shareholders to evidence the above.
<PAGE>

                                   ARTICLE IV
                              PURCHASE UPON DIVORCE

         IV.1 Purchase  Upon  Divorce.  In the event that all or any interest in
the Stock of the Corporation is awarded, granted or otherwise partitioned to the
spouse or former spouse of a Shareholder ("Former Spouse") pursuant to the terms
of a decree of divorce or any  agreement  between  the  parties  pursuant to the
terms of a decree of divorce or property settlement,  division,  separation,  or
divorce action  (collectively,  "Property  Division"),  the divorced Shareholder
("Divorced  Shareholder")  shall have the option to  purchase,  and such  Former
Spouse  shall have the  obligation  to sell,  all or any portion of the Stock so
awarded to his Former Spouse.  Such option shall be exercised by sending written
notice to the Former  Spouse and shall  expire sixty (60) days after the date of
the Property Division. The Purchase Price to be paid by the Divorced Shareholder
to the Former Spouse for such Stock shall be determined and paid as set forth in
Article V hereof.  If the Divorced  Shareholder  fails to exercise his option to
purchase all of the Stock of the Former  Spouse within the time period set forth
above or earlier  elects not to make such  purchase,  the  Divorced  Shareholder
shall send to the Corporation and the other Shareholders  notice of the Property
Division ("Divorce  Notice").  Such Divorce Notice shall be sent within five (5)
days after the earlier of: (i) expiration of the option, or (ii) the election by
the Divorced Shareholder not to make such purchase.

         IV.2 Fields Option. In the event that the Divorced Shareholder fails to
purchase all of the Stock awarded to the Former Spouse in the Property Division,
Fields shall have an option to purchase,  and such Former  Spouse shall have the
obligation  to sell to Fields,  all or any portion of such Stock as the Divorced
Shareholder  failed to  purchase  at the same price and terms  available  to the
Divorced Shareholder. Fields shall exercise its option to so purchase by sending
written notice thereof to the Former Spouse and the Divorced Shareholder, with a
copy to the Corporation and the other Shareholders, and such option shall expire
thirty (30) days after the Divorce Notice is received by the Corporation and the
other Shareholders.

         IV.3  Corporation  and  Shareholders'  Option.  In the  event  that the
Divorced  Shareholder  and Fields  together  fail to exercise  their  options to
purchase  all of the Stock of the Former  Spouse,  the  Shareholders  (including
Fields) and the Corporation  shall have the option to purchase,  and such Former
Spouse shall have the  obligation  to sell,  all or any portion of such Stock of
the Former  Spouse as the  Divorced  Shareholder  and  Fields  did not  purchase
pursuant at the same price and terms  available to the Divorced  Shareholder and
Fields.  Such Stock may be purchased in such proportion as the  Shareholders and
the Corporation  may agree among  themselves or, in the absence of an agreement,
in the same  proportion  in which  the Stock  owned by each of the  Shareholders
bears  to  all  of  the  issued  and  outstanding  Stock  owned  by  all  of the
Shareholders,   excluding   the  Stock  owned  by  the  Former  Spouse  and  the
non-purchasing Shareholders. In the event that all of the Shareholders desire to
participate as described in the previous sentence, resulting in their exercising
the option to purchase all of the Stock,  the Corporation  shall not participate
in  purchasing  the Stock.  Such option shall be  exercised  by sending  written
notice  thereof  to  the  Former  Spouse,   the  Corporation  and  the  Divorced
Shareholder  and shall  expire  fifty  (50) days  after  the  Divorce  Notice is
received by the Corporation and the other Shareholders.

         IV.4 Determination of and Payment of Purchase Price. The Purchase Price
to be paid by Fields, the Corporation and/or the other Shareholders, as the case
may be, for the Stock of the Former Spouse acquired  pursuant to this Article IV
shall be determined and paid as set forth in Article V hereof.

         IV.5  Former  Spouse  Subject  to  this  Agreement.   If  the  Divorced
Shareholder,  the Corporation and/or the other Shareholders fail to purchase all
(and  not  less  than  all) of the  Stock  of the  Former  Spouse  prior  to the
expiration of their respective options, then all of such Stock shall be retained
by the Former Spouse subject to the terms and conditions of this Agreement,  and
such Former Spouse shall thereupon be considered a "Shareholder" as that term is
used and defined  herein.  The Former Spouse shall execute such documents as are
reasonably  requested by the  Corporation  or the  Shareholders  to evidence the
above.
<PAGE>

                                    ARTICLE V
                   DETERMINATION AND PAYMENT OF PURCHASE PRICE

         V.1 Determination of Purchase Price. The Corporation, the Shareholders,
the estate, the Trustee, or the Former Spouse, as the case may be, who desire or
who are obligated to purchase or sell Stock  pursuant to Articles II, III, or IV
hereof shall attempt within thirty (30) days after the Option Expiration Date to
agree upon the purchase price (the  "Purchase  Price") per share to be paid. For
purposes of this Agreement,  the "Option Expiration Date" shall mean the date on
which all  options  relating  to Stock have been  exercised  in full (or, in the
event of  partial  option  exercises,  the date on which any  remaining  options
relating to such Stock have  expired or the holders of such  options  have given
notice  to all  other  parties  hereto  of their  intent  not to  exercise  such
options).  If no such  agreement is reached  within such time  period,  then the
Purchase Price which the Corporation  and/or the Shareholders shall pay for each
share of Stock which they purchase shall be determined by an appraiser  selected
by the Board of Directors. Such appraiser shall be selected with the concurrence
of at least one (1) Fields Director and one (1) Lisiewski Director.

         V.2  Payment.  With  respect  to  any  Stock  to  be  acquired  by  the
Corporation  and/or  the  Shareholders  under  Articles  III or IV  hereof,  the
Purchase Price for such Stock shall be paid as follows:

                  (a) Ten percent  (10%) of the Purchase  Price shall be paid in
         cash  within  ninety  (90) days after the Option  Expiration  Date (the
         "Initial Payment Date").

                  (b) The remaining  ninety  percent (90%) of the Purchase Price
         shall  be  paid in no more  than  five  (5)  equal  consecutive  annual
         installments of principal  together with interest  thereon each payable
         on the  anniversary  of the  Initial  Payment  Date,  with such  unpaid
         portion  bearing  interest at the prime rate plus one  percent  (1%) as
         announced  in the Wall  Street  Journal on the date of  issuance of the
         promissory note described  below,  commencing as of the Initial Payment
         Date.  Such  obligation  shall be evidenced by a promissory  note to be
         delivered by the applicable purchaser with the initial payment.

         V.3 Terms of  Promissory  Note.  The  promissory  note  referred  to in
Section  5.2 above shall  provide  that the maker  shall have the  privilege  of
prepaying  all or any part  thereof  at any time  with  interest  to the date of
prepayment,  that a default in any payment  when due shall  cause the  remaining
unpaid balance to become due and payable forthwith and shall further provide for
the maker to pay all costs and  expenses  of  collection,  including  reasonable
attorneys' fees. The obligations of the maker under the note shall be secured by
the Stock being purchased.

         V.4 Delivery of Stock.  To the extent that the  Purchase  Price for the
Stock being  purchased  under Articles III or IV hereof has been paid in full in
cash, the certificate or certificates representing such Stock shall be delivered
to the  purchaser at the closing of the  purchase  and sale.  To the extent that
such Stock serve as security for payment of a promissory  note, the  certificate
or  certificates  representing  such  Stock  shall be  delivered  to the  seller
thereof,  duly endorsed in blank for transfer or  accompanied by a duly executed
stock  power,  to be held by such seller as security for the payment of the note
until such time as the note has been paid in full.
<PAGE>

                                   ARTICLE VI
                                    INSURANCE

         VI.1 Life Insurance.  The Board of Directors of the  Corporation  shall
from  time to time  consider  the need to carry  insurance  on the  lives of the
Shareholders  in order to fund its obligation to purchase their Stock upon their
death and to the extent the resolution of the Board of Directors references that
such policies are acquired  pursuant to this  Agreement  such policies  shall be
governed by this Article VI.

         VI.2 Incidents of Ownership.  The Corporation  shall be the beneficiary
of all life  insurance  policies  on the  Shareholder's  lives and shall  retain
possession of such  policies.  The  Corporation  shall be the sole owner of such
policies subject to this Agreement and it is intended that the Corporation shall
have all incidents of ownership therein. Accordingly, the Corporation shall have
the exclusive  right to receive all dividends from said  policies,  the right to
borrow on said policies and the right to exercise any other  privilege or option
accruing to the owner of such policies.  However, it is expressly understood and
agreed  that  the  Corporation  shall  not  exercise  its  right to  change  the
beneficiary arrangements under such policies or borrow on any policy owned by it
without giving thirty (30) days' prior written notice thereof to the appropriate
Shareholder.

         VI.3  Payment  of  Premiums.  The  Corporation  shall pay all  premiums
falling due on all  policies  subject to this Article VI and, to the extent that
such  premiums  exceed the annual  increase  in the cash  surrender  value,  the
Corporation shall treat such payments as a corporate  expense,  and such expense
shall enter into the  determination of the net profit or loss of the Corporation
as would any other  corporate  expense.  In case any  premium is not paid within
twenty (20) days after its due date, the appropriate  Shareholder shall have the
option to pay such premium on behalf of the  Corporation.  Such payment shall be
considered a loan to the Corporation  and the  Shareholder  shall be entitled to
recover such loan from the  Corporation.  If such  Shareholder does not exercise
such option within said period, the remaining Shareholders,  joint or severally,
shall have the option to pay such  premium  on behalf of the  Corporation.  Such
payment  shall  constitute a loan to the  Corporation,  and such  Shareholder(s)
shall be entitled to recover such loan from the Corporation.

         VI.4 Right to Purchase Policies. In the event that a Shareholder ceases
to be a party to this Agreement by selling or otherwise  disposing of all of his
Stock,  the  former  Shareholder  shall  have  the  right to  purchase  from the
Corporation  the  insurance  policies  on his life for a price equal to the cash
surrender value of the policies at the date of such termination. The price shall
be paid by the former  Shareholder  contemporaneously  with the  delivery by the
Corporation  of the  policies to such  Shareholder,  and the  Corporation  shall
execute all  necessary  instruments  of  transfer.  In the event any policies of
insurance  subject to the foregoing  option are not so purchased,  such policies
will cease to be subject to the terms of this Agreement.
<PAGE>

                                   ARTICLE VII
                          BOARD OF DIRECTORS; OFFICERS

         VII.1 Number of Directors.  The  Shareholders  agree that the number of
directors of the  Corporation  shall be five (5) and that such number may not be
increased or decreased without the affirmative vote of each Shareholder.

         VII.2 Designated  Directors.  The Shareholders  covenant and agree that
they shall vote their  Stock in such a manner as to  nominate  and elect (i) two
persons  designated  by  Fields  (the  "Fields  Directors"),  (ii)  two  persons
designated  by  Lisiewski  (the  "Lisiewski  Directors"),  and (iii) one  person
recommended by the four chosen as aforesaid.

         VII.3 Quorum of Directors. A majority of the directors shall constitute
a quorum at a meeting of the directors  provided that one (1) Lisiewski Director
and one (1) Fields  Director  are present for  purposes of  determining  quorum.
Business may be continued  after  withdrawal  of enough  directors to leave less
than a quorum present at any such meeting. The affirmative vote of a majority of
the  directors at a meeting at which a quorum is present shall be the act of the
Board of Directors.  This voting  requirement  shall apply to all matters before
the directors. Any action that may be taken at any meeting of the directors, may
be taken  without a  meeting,  without  prior  notice and  without a vote,  if a
consent or  consents in writing  setting  forth the action so taken is signed by
all of the directors.

         VII.4 Appointment of Officers.  The initial designated  officers of the
Corporation,  to serve  until  their  successors  have  been  duly  elected  and
qualified, shall be as follows:

         President & CEO:  Larry A. Hodges
         Vice President:   Pat Knotts
         Treasurer:                 L. Tim Pierce
         Vice President
          and Secretary:   Michael R. Ward

Each of the officers shall have the respective duties and  responsibilities  set
forth in the Corporation's Amended and Restated Bylaws.

VII.5  Management.  Certain  management  functions of the  Corporation  shall be
performed by Mrs.  Fields' Original  Cookies,  Inc.  ("MFOC"),  pursuant to that
certain  Management  Agreement  of  even  date  by  and  between  MFOC  and  the
Corporation.  Fields shall cause MFOC, one of its affiliated companies, to enter
into the Management Agreement.

                                  ARTICLE VIII
                         EXTRAORDINARY CORPORATE ACTIONS

         VIII.1 The  following  actions of the  Corporation  shall  require  the
affirmative  vote of at  least  one of the  Lisiewski  Directors  and one of the
Fields Directors:

                  (a) The Corporation or any subsidiary  obtaining or permitting
         to exist, any loan,  advance,  or other  borrowing,  whether secured or
         unsecured or in the ordinary course of business of the Corporation.

                  (b) The  Corporation or any  subsidiary  creating any security
         interest or lien against itself or any of its assets.

                  (c) The issuance or sale of any security of the Corporation or
         any  subsidiary  including,  without  limitation,  any  share,  option,
         warrant,  bond, note, debenture,  or other instrument  convertible into
         any of the foregoing.

                  (d) Any amendment to the articles of incorporation, bylaws, or
         other organizational documents of the Corporation or any subsidiary.
<PAGE>

                  (e) The sale of all or substantially  all of the assets of the
         Corporation or any subsidiary, or the merger,  consolidation,  or other
         corporate  reorganization  of the  Corporation or any subsidiary of the
         Corporation in any single or series of related transactions.

                  (f) The Corporation or any subsidiary thereof  guaranteeing or
         becoming  liable in any way as a  surety,  endorser,  or  accommodation
         endorser or otherwise for debts or  obligations  of any other person or
         entity, other than in the ordinary course of business.

                  (g) The declaration or payment of any dividend either in cash,
         stock  of the  Corporation  or any  subsidiary;  or the  redemption  or
         retirement  or  purchase  of any shares of Stock,  or any  Subsidiary's
         stock.

                  (h) The  commencement  of voluntary  bankruptcy  or insolvency
proceedings by the Corporation.

                  (i)      Approval of the budgets of the Corporation.

                  (j) The dissolution,  liquidation,  cessation of business,  or
winding up of the Corporation.

                  (k) The acquisition of the assets, stock or other equity of an
         entity  engaged in the  selling or  franchising  of  pretzels  (whether
         retail or wholesale).

         VIII.2 In addition to the foregoing,  the Corporation  hereby grants to
each  Shareholder a preemptive right to purchase  additional  shares of Stock or
other  securities  of the  Corporation,  prior to their  issuance or sale to any
third party.  Such right shall be senior to any other preemptive rights that may
be  granted  by the  Corporation  to any  third  party.  To  the  extent  that a
Shareholder  does not elect to  invoke  his  preemptive  rights,  the  remaining
Shareholders  shall  be  entitled  to  share  pro  rata  in  such  Shareholder's
preemptive  rights.  This  preemptive  right shall  terminate  with respect to a
Shareholder when such Shareholder is no longer a shareholder of the Corporation.

                                   ARTICLE IX
                              FIELDS AS FRANCHISOR

         Fields  hereby  covenants  and  agrees  on  behalf  of  itself  and its
Affiliates  that it will only engage in the selling or  franchising  of pretzels
(whether  retail or  wholesale)  through the  Corporation.  Notwithstanding  the
forgoing, Fields and its Affiliates shall not be precluded from the continuation
of its  pretzel  franchise  operations  existing  on or before  the date of this
Agreement.
<PAGE>

                                    ARTICLE X
                         ADDITIONAL SHAREHOLDER MATTERS

         X.1 Loan to the  Corporation.  If the  Board of  Directors  determines,
pursuant to Section  8.1(k) to acquire all or  substantially  all of the assets,
stock,  or other equity of a retail pretzel  business,  and determines  that the
Corporation  has  insufficient  funds  available for such an  acquisition,  then
Fields and Lisiewski  hereby agree to loan such funds to the Corporation for the
purpose of the acquisition, subject to the following conditions:

         (a)  To the  extent  that  third  party  financing  is  unavailable  as
         determined  by the Board of  Directors,  each of Fields  and  Lisiewski
         shall loan (a "Fields Loan" or a "Lisiewski  Loan") to the  Corporation
         such funds as are required to make the  acquisition,  in  proportion to
         their ownership of Stock in the Corporation;

         (b) To the extent that Lisiewski lacks the financial  resources to make
         the Lisiewski Loan, as reasonably  determined by the Board of Directors
         pursuant to Section  8.1(k),  then Fields shall make the Lisiewski Loan
         to the Corporation; and

         (c)  With  respect  to  Fields  making  the   Lisiewski   Loan  to  the
         Corporation,  interest  thereon  shall  be  payable  to  Fields  on the
         Lisiewski  Loan at the  prime  rate as  announced  in the  Wall  Street
         Journal on the date of the loan plus 7%;  provided,  that  repayment of
         the  principal  of the loan  shall  be paid to  Fields  from  dividends
         payable  on  his  Stock,  and  from  bonuses  payable  pursuant  to his
         Employment Agreement with the Corporation.

         X.2  Acquisition of Stock from  Lisiewski.  Lisiewski and Fields hereby
covenant and agree that Fields shall acquire 4 shares of Stock held by Lisiewski
in the  Corporation on or before January 9, 1998, but no earlier that January 2,
1998.  The purchase price shall be $75,000 per share and shall be evidenced by a
Stock Purchase  Agreement,  in the form attached  hereto as Exhibit A. Lisiewski
and  Fields   acknowledge  that  performance  of  their  obligations   hereunder
constitutes  sufficient  consideration for agreement of Lisiewski and Fields set
forth in this section.


                                   ARTICLE XI
                                PRINCIPAL OFFICE

         Principal  Office.  No later than October 2, 1997, the principal office
of the Corporation shall be relocated to 462 West Bearcat Drive, Salt Lake City,
UT, 84115,  and the present office of the Corporation in  Pennsylvania  shall be
closed.
<PAGE>

                                   ARTICLE XII
                                  MISCELLANEOUS

         XII.1 Stock Acquired Under  Agreement.  So long as this Agreement is in
effect,  any Stock  acquired by any person shall be subject to the terms hereof,
and any party not presently a Shareholder  receiving or purchasing  Stock of the
Corporation  shall be  required,  as a condition  precedent  to such  receipt or
purchase,  to agree in writing  (by  executing  a  counterpart  of the  document
attached  hereto as Exhibit B) to be bound by all the terms of this Agreement in
the same manner and to the same extent as if he or she were a party hereto.

         XII.2  Shareholder  Representations.  Lisiewski  hereby  represents and
warrants that: (i) he has delivered to Fields the resignations of all members of
the Board of Directors of the Corporation  holding office  immediately  prior to
the execution  hereof;  (ii) the shares of Common Stock identified as issued and
outstanding  in the second  recital  of this  Agreement  are the only  shares of
Common Stock  outstanding  on the date hereof;  (iii) there is not  currently in
force any  shareholders,  co-sale,  buy-sell  or other  similar  agreement  with
respect to capital stock of the Corporation  (except for written agreements with
respect to Preferred  Stock that have been made available to Fields);  (iv) none
of the actions that the Corporation is authorized or required to take under this
Agreement  shall, if taken by the Corporation,  breach any agreement,  contract,
regulation or law enforceable against Corporation,  or its agents, successors or
assigns, by any third party,  including,  without limitation,  any franchisee or
area  developer of the  Corporation.  Each  Shareholder  hereby  represents  and
warrants   that  they  have  read  and  approved  the  Bylaws  and  Articles  of
Incorporation of the Corporation,  the Stock Acquisition  Agreement entered into
among Lisiewski,  Fields,  and the Corporation  dated September 2, 1997, and all
Related Transaction Documents identified therein.

         XII.3  Share  Certificates.  There  shall  be  included  on  the  stock
certificates  issued to each  Shareholder  (including  any person who  becomes a
Shareholder after the date hereof),  in addition to any other legend required by
the Corporation, substantially the following provision:

         The  shares  represented  by this  certificate  are  subject to certain
         conditions  and  restrictions  as to  transfer  under  the  terms  of a
         Shareholders  Agreement  entered  into  by  this  Corporation  and  its
         shareholders, dated as of September 2, 1997, a true and correct copy of
         which is on file at the principal place of business of the Corporation.

Thereafter, the certificates shall be delivered to the Shareholders,  who shall,
subject to the terms of this  Agreement,  be entitled to exercise  all rights of
ownership in such Stock. All Stock hereinafter  issued to the Shareholders shall
bear the same legend.
<PAGE>

         XII.4  Termination.  The terms and provisions of this  Agreement  shall
terminate upon the occurrence of any of the following events:

          (a)  Upon  the   receivership,   bankruptcy  or   dissolution  of  the
               Corporation;

                  (b) Upon the mutual  written  agreement of all parties who are
         then subject to the terms hereof;

                  (c) With respect to any single Shareholder,  upon the transfer
         by such  Shareholder  of all of his Stock in accordance  with the terms
         and  conditions of this  Agreement such that he no longer owns directly
         or  indirectly  any Stock in the  Corporation  that are subject to this
         Agreement; or

                  (d) Upon the happening of the following events as contemplated
         by that certain Exchange Agreement between Fields and Lisiewski of even
         date  herewith:   an  exchange  of  Lisiewski's  Common  Stock  in  the
         Corporation  for  securities  of Fields or an  Affiliate of Fields (the
         "Exchange  Shares"),  which  Exchange  Shares  shall be entitled to the
         benefits  of  a  Registration   Rights  Agreement  between  Fields  and
         Lisiewski of even date herewith.

In the event of the  termination  of this  Agreement  other than as set forth in
Section 8.3(c),  the outstanding  Stock of the Corporation  shall be free of any
restrictions imposed by this Agreement.  Each Shareholder shall surrender to the
Corporation the certificates  for his Stock, and the Corporation  shall issue to
him in lieu thereof new  certificates  for an equal number of Stock  without the
legend set forth in Section 12.3.

         XII.5 Benefit.  This  Agreement  shall be binding upon and inure to the
benefit of the successors, assigns, personal representatives, heirs and legatees
of the respective parties hereto.
         XII.6 Entire  Agreement;  Waiver.  This  Agreement  contains the entire
agreement of the parties hereto with respect to the subject matter hereof and no
modification,  amendment or change of any term or  provision  of this  Agreement
shall be valid or binding  unless  the same is in writing  and signed by all the
parties  hereto.  No waiver of any of the terms of this Agreement shall be valid
unless  signed by the party against whom such waiver is asserted and a waiver at
any time of any of the  terms of this  Agreement  shall  not be  construed  as a
waiver at any subsequent time of the same terms.

         XII.7 Notices. Any notice,  demand,  offer, or other written instrument
required or permitted to be given,  made or sent  hereunder  shall be in writing
and may be sent by personal delivery, overnight courier, registered or certified
United States mail, postage prepaid,  return receipt requested,  to all required
parties  simultaneously  at the principal office of the Corporation and at their
respective addresses as set forth in the shareholder records of the Corporation.
Any notice  required  to be given,  made or sent to the  estate of any  Deceased
Shareholder  may be signed  and sent,  in like  manner,  to the  address of such
Deceased Shareholder and the Trustee,  (if applicable).  Any person to receive a
notice  hereunder  shall  have the right to  change  the place to which any such
notice shall be sent by a similar notice sent in like manner to all of the other
parties hereto.  Except as otherwise  provided  herein,  all notices sent in the
United  States  mail in the  manner  set forth  above  shall be deemed  given or
received on the earlier of actual receipt or four (4) days after being placed in
the United  States  mail,  or in the case of  overnight  courier,  the day after
delivery to the courier service.
<PAGE>

          XII.8Governing Law. This Agreement  shall be governed and construed in
               accordance with the laws of the State of Pennsylvania.

         XII.9  Counterparts.  This  Agreement  may be  executed  in one or more
counterparts, each of which will be deemed an original and all of which together
will constitute one agreement.

         XII.10 Severability. In the event any one (1) or more of the provisions
contained in this Agreement shall for any reason be held to be invalid,  illegal
or unenforceable in any respect, such invalidity, illegality or unenforceability
shall  not  affect  any  other  provision  hereof  and this  Agreement  shall be
construed as if such invalid,  illegal or unenforceable provision had never been
contained herein.

         XII.11  Attorneys' Fees and Costs. If any action at law or in equity is
necessary to enforce or interpret the terms of this  Agreement,  the  prevailing
party  shall  be  entitled  to  reasonable  attorneys'  fees,  costs  and  other
disbursements  in  addition  to any  other  relief  to which  such  party may be
entitled.

         XII.12 Terminology. With respect to terminology in this Agreement, each
number  (singular  or plural)  will  include all numbers and each gender  (male,
female or neuter) will  include all  genders.  The title of the Sections and the
Articles  in this  Agreement  will have no  effect  and will  neither  limit nor
amplify the provisions hereof.

         XII.13  Submission to Jurisdiction.  Each of the parties submits to the
jurisdiction  of any state or federal court sitting in Salt Lake City,  Utah, in
any action or proceeding arising out of or relating to this Agreement and agrees
that all  claims  in  respect  of the  action  or  proceeding  may be heard  and
determined in any such court.  Each party also agrees not to bring any action or
proceeding arising out of or relating to this Agreement in any other court. Each
of the parties waives any defense of  inconvenient  forum to the  maintenance of
any action or  proceeding  so brought  and  waives  any bond,  surety,  or other
security  that might be required of any other party with respect  thereto.  Each
party agrees that a final  judgment in any action or proceeding so brought shall
be conclusive and may be enforced by suit on the judgment or in any other manner
provided by law or at equity.

         XII.14 Arbitration. All disputes hereunder shall be resolved by binding
arbitration in Salt Lake City,  Utah  conducted in accordance  with the terms of
this  arbitration  clause.  Arbitrations  conducted  pursuant to this Agreement,
including  selection  of  arbitrators,  shall be  administered  by the  American
Arbitration  Association  (the  "Administrator")   pursuant  to  the  Commercial
Arbitration  rules  of the  Administrator.  Judgment  upon  any  award  rendered
hereunder may be entered in any court having  jurisdiction.  Any party who fails
to submit to binding arbitration following a lawful demand by the opposing party
shall  bear all  costs  and  expenses,  including  reasonable  attorney's  fees,
incurred  by the  opposing  party  in  compelling  arbitration  of  any  dispute
hereunder.
<PAGE>

         IN WITNESS WHEREOF,  the Corporation and the Shareholders have executed
this  Agreement  personally  or has caused this  Agreement to be executed by its
duly authorized representative.

PRETZEL TIME, INC.


By:/s/Martin E. Lisiewski
Martin E. Lisiewski, President


MRS. FIELDS' HOLDING COMPANY, INC.,




/s/Herbert S. Winokur
Herbert S. Winokur, Manager





/s/Martin E. Lisiewski
Martin E. Lisiewski, Individually



<PAGE>



                                    EXHIBIT B
                               Pretzel Time, Inc.
                             Shareholders Agreement


         The undersigned hereby agrees to all of the terms and conditions of the
be bound by the terms and  conditions of the  Shareholders  Agreement of Pretzel
Time, Inc., a Pennsylvania corporation, dated as of September 2, 1997.



Individual Shareholder              [OR]             Entity Shareholder



Signature                                                     Signature


Print Name                                                    Print Name


Date                                                          Print Title


                                                              Date






                               PRETZEL TIME, INC.
                              EMPLOYMENT AGREEMENT


             This Employment  Agreement is entered into as of September 2, 1997,
by and between Pretzel Time,  Inc., a Pennsylvania  corporation (the "Company"),
and Martin E. Lisiewski (the "Employee").

             In  consideration  of the promises and mutual  covenants  contained
herein, the parties hereto agree as follows:



<PAGE>


1.           Employment; Location

             The Company  hereby  employs  Employee and Employee  hereby accepts
such  employment and agrees to perform his duties at such  location(s) as may be
mutually agreed between the parties.

2.           Term

             The Company agrees to employ Employee and Employee agrees to accept
employment  with  the  Company  commencing  on the  date of this  Agreement  and
terminating on the earlier of any of the following events:

2.1 the termination of this Agreement pursuant to Section 6 below; or

2.2 the termination of the  Shareholders  Agreement of even date entered into by
and among
Employee, Mrs. Fields' Holding Company, Inc. and the Company.

3.           Duties

             Employee  shall  be an  employee  of the  Company.  Employee  shall
diligently  execute his duties to the Company.  Those duties  include  attending
Board of  Directors'  meetings in person or by  telephone,  counseling  with the
other  executive  officers  of the  Company  and  performing  such other  duties
assigned to him by the Board of Directors of the Company.  No material change in
scope of employment shall occur after the date hereof without the mutual consent
of the Parties.  Employee shall devote such time, attention,  skills and efforts
as  mutually  agreed  upon  for  the  discharge  of  Employee's  obligations  in
accordance  with this  Agreement.  Employee shall perform such duties subject to
the general supervision and control of the Company's Board of Directors.

4.           Compensation and Benefits

             The  Company  shall pay  Employee,  and  Employee  accepts  as full
compensation  for all  services  to be rendered to the  Company,  the  following
compensation and benefits:

             4.1 Salary.  During the term of this  Agreement,  the Company shall
pay  Employee a monthly  salary of Sixteen  Thousand Six Hundred  Sixty-Six  and
67/100  Dollars  ($16,666.67).  Employee's  salary  will  be  payable  in  equal
installments at least monthly on the last day of each month.

             4.2  Bonus.  The  Company  shall pay to  Employee  a monthly  bonus
calculated in accordance with the formula  therefore set forth in the Budget (as
defined in that certain  Management  Agreement of even date between Mrs. Fields'
Original Cookies, Inc. and the Company).

             4.3 Additional Benefits.  The Company at its expense shall continue
those benefits as Employee is currently receiving from the Company.  The Company
shall satisfy any  deficiency  owed upon  termination of the lease of Employee's
automobile,  provided  that  this  sentence  will not  apply in the  event  that
Employee will purchase the vehicle at the end of the lease term.

             4.4 Vacation, Sick Leave, and Holidays.  Employee shall be entitled
to an aggregate of up to three (3) weeks leave for vacation  each  calendar year
at full pay or such increased  leave as may be allowed by the Company's Board of
Directors for members of management generally.

             4.5 Deductions. The Company shall have the right to deduct from the
compensation  due to Employee  hereunder  any and all sums  required  for social
security and withholding taxes and for any other federal, state, or local tax or
charge  which may be  hereafter  enacted or  required  by law as a charge on the
compensation of Employee.
<PAGE>

5.           Business Expenses

             The  Company  shall  promptly  reimburse  Employee  for  reasonable
out-of-pocket  expenses  he incurs for meals,  lodging  and travel  incurred  in
attending  meetings  of the Board of  Directors  or  otherwise  incurred  at the
request of the Company. Such expenses shall be reimbursed to the extent they are
consistent  with the  Company's  written  travel  policies.  The Employee  shall
furnish to the Company adequate records and other documentary  evidence required
by all federal and state  statutes  and  regulations  issued by the  appropriate
taxing  authorities for the  substantiation  of each such business  expense as a
deduction on the federal or state income tax returns of the Company.

6.           Termination

             6.1  Termination  by  Death  or  Disability.   This  Agreement  and
Employee's  employment  hereunder  shall  terminate  upon  Employee's  death  or
permanent  disability.  Permanent  disability shall be determined by a physician
selected by the board of directors of the Company (with the  concurrence  of one
(1) director previously  selected by Employee,  and director previously selected
by Mrs. Fields' Holding Company, Inc.).


             6.2 Termination for Cause. This Agreement is immediately terminable
for "cause" (as defined below) upon written notice from the Company to Employee.
As used in this Agreement,  "cause" shall include (i) Employee's material breach
of his duties and obligations  under this Agreement,  (ii)  fraudulent,  grossly
negligent or criminal activities,  or (iii) any activity that causes substantial
harm to the  Company,  its  reputation,  or to its  directors  or  employees.  A
determination of whether Employee's  actions justify  termination for cause, and
the date on which such  termination  is effective,  shall be made by arbitration
pursuant to Section 13 below.
             6.3 Termination by Employee.  Employee may terminate this Agreement
and his  employment  with the Company upon thirty (30) days prior written notice
to the Company.

             6.4 Effect of Termination.  In the event  Employee's  employment is
terminated  hereunder,  all  obligations  of the Company and Employee under this
Agreement  shall cease  except as provided in Sections 7 through 17 below.  Upon
such termination,  Employee or his representative or estate shall be entitled to
receive only the compensation,  benefits, and reimbursement earned or accrued by
him under Sections 4 and 5 above prior to the date of termination,  computed pro
rata up to and including the date of  termination,  but shall not be entitled to
any further compensation,  benefits, or reimbursement from such date, other than
as required by law.

7.           Covenant Not to Compete

             7.1 Covenant.  Employee hereby agrees that, while he is employed by
the Company pursuant to this Agreement, and, in any event, during the three-year
period  following  the  termination  of his  employment  hereunder,  he will not
directly  or  indirectly  compete  (as  defined in Section  7.2 below)  with the
Company in the United States or  internationally.  The Parties hereby  stipulate
that the three-year time period and the world-wide  territorial  restriction are
necessary  to  protect  the  Company's  substantial   investment  in  marketing,
feasibility studies, and servicing both current and expansion markets.
<PAGE>

             7.2 Direct and Indirect  Competition.  As used  herein,  the phrase
"directly or indirectly  compete" shall include owning,  managing,  operating or
controlling, or participating in the ownership, management, operation or control
of,  or being  connected  with or having  any  interest  in,  as a  stockholder,
director,  officer,  employee,  agent,  consultant,   assistant,  advisor,  sole
proprietor,  partner or otherwise, any business (other than the Company's) which
is the same as, or similar to, or  competitive  with any retail  Pretzel  and/or
cookie  business  conducted  or to be  conducted  by the  Company  or any of the
Company's subsidiaries; provided, however, that this prohibition shall not apply
to  ownership  of less than one percent  (1%) of the voting  stock in  companies
whose   stock  is  traded  on  a  national   securities   exchange   or  in  the
over-the-counter  market.  "Directly or indirectly  compete" shall also include:
(i) the hiring  away of  employees  of the  Company  whether to work for or with
Employee,  or otherwise,  and (ii) inducing any customer of Company to terminate
its business relationship with Company in favor of a third party, whether or not
Employee is an  employee,  officer,  director,  consultant  to,  shareholder  or
otherwise,  of such third party.  The parties agree that "directly or indirectly
compete" shall not include  performance by Employee of his rights or obligations
pursuant to that  certain  Area  Developer  Agreement  and  Franchise  Agreement
between the Parties of even date herewith.

             7.3  Enforceability.  If any of the provisions of this Section 7 is
held   unenforceable,   the  remaining   provisions  shall  nevertheless  remain
enforceable,  and the court making such determination shall modify,  among other
things, the scope,  duration, or geographic area of this Section to preserve the
enforceability  hereof to the maximum extent then permitted by law. In addition,
the  enforceability  of this Section is also subject to the injunctive and other
equitable powers of a court as described in Section 11 below.

8.           Confidential Information

             8.1  Employee  acknowledges  that  as a  result  of  his  past  and
continuing  employment or  consultancy  with the Company,  he possesses and will
develop,  discover,  have  access  to, and become  acquainted  with,  technical,
financial,   operational,   marketing,   personnel,   and   other   proprietary,
confidential or trade secret information relating to the present or contemplated
products or the conduct of  business of the Company  which is of a  confidential
and proprietary nature ("Confidential  Information").  Confidential  Information
shall also include all "trade  secrets" as defined in the Uniform  Trade Secrets
Act, Utah Code Ann. " 13-24-1 et seq. (1996, as amended).

             8.2 Employee  agrees that all files,  records,  documents,  and the
like  relating  to such  Confidential  Information,  whether  prepared by him or
otherwise coming into his possession, shall remain the exclusive property of the
Company,  and Employee  hereby  agrees to promptly  disclose  such  Confidential
Information  to the Company upon  request and hereby  assigns to the Company any
rights which he may acquire in any  Confidential  Information.  Employee further
agrees not to disclose or use any  Confidential  Information and to use his best
efforts to prevent the disclosure or use of any Confidential  Information either
during the term of his  employment  or  consultancy  or at any time  thereafter,
except as may be necessary in the ordinary course of performing his duties under
this Agreement.  Upon  termination of Employee's  employment or consultancy with
the Company for any reason,  Employee shall promptly  deliver to the Company all
materials, documents, data, equipment, and other physical property of any nature
containing or pertaining to any Confidential Information, and Employee shall not
take  from  the  Company's  premises  any  such  material  or  equipment  or any
reproduction thereof.
<PAGE>

9.           Inventions

             9.1  Disclosure of Inventions.  Employee  hereby agrees that if, in
the scope of his employment relationship with the Company, he conceives, learns,
makes or first  reduces to practice,  either  alone or jointly with others,  any
"Employment  Inventions"  (as defined in Section 9.3 below) while he is employed
by the Company,  he will  promptly  disclose such  Employment  Inventions to the
Company or to any  person  designated  by it.  Employee  acknowledges  the prior
invention of a pretzel  twisting  machine,  the rights to which are owned by the
Company.

             9.2 Ownership,  Assignment,  Assistance, and Power of Attorney. All
Employment  Inventions  (as defined in Section 9.3 below)  shall be the sole and
exclusive  property of the Company,  and the Company shall have the right to use
and to  apply  for  patents,  copyrights,  or  other  statutory  or  common  law
protection  for such  Employment  Inventions  in any  country.  Employee  hereby
assigns to the  Company  any  rights  which he may  acquire  in such  Employment
Inventions.  Furthermore,  Employee agrees to assist the Company in every proper
way at the Company's expense to obtain patents,  copyrights, and other statutory
common law  protections  for such  Employment  Inventions  in any country and to
enforce such rights from time to time. Specifically,  Employee agrees to execute
all documents as the Company may desire for use in applying for and in obtaining
or  enforcing  such  patents,  copyrights,  and other  statutory  or common  law
protections  together  with any  assignments  thereof  to the  Company or to any
person  designated by the Company.  Employee's  obligations under this Section 9
shall continue  beyond the  termination of his employment  under this Agreement,
but the  Company  shall  compensate  Employee  at a  reasonable  rate after such
termination for the time which Employee actually spends at the Company's request
in rendering such assistance.  In the event the Company is unable for any reason
whatsoever to secure  Employee's  signature to any lawful  document  required to
apply for or to enforce any patent,  copyright, or other statutory or common law
protections  for  such  Employment   Inventions,   Employee  hereby  irrevocably
designates and appoints the Company and its duly authorized  officers and agents
as  his  agents  and  attorneys-in-fact  to act in his  stead  to  execute  such
documents and to do such other lawful and necessary acts to further the issuance
and  prosecution of such patents,  copyrights,  or other statutory or common law
protection,  such documents or such acts to have the same legal force and effect
as if such documents were executed by or such acts were done by Employee.
<PAGE>

             9.3 Employment  Inventions.  The definition of Employment Invention
as used in this  Section  9 is the  definition  found in  Section  2 of the Utah
Employment  Inventions  Act,  Utah Code  Ann.  " 34-39-2  (1996 as  amended)  as
follows:

             "Employment   invention"   means  any  invention  or  part  thereof
             conceived,  developed,  reduced  to  practice,  or  created  by  an
             employee which is:

(a) conceived, developed, reduced to practice, or created by the employee:

                      (i)     within the scope of his employment;

                      (ii)    on his employer's time; or

                      (iii)   with  the  aid,  assistance,  or use of any of his
                              employer's   property,   equipment,    facilities,
                              supplies, resources, or intellectual property;

(b) the result of any work, services, or duties performed by an employee for his
employer;

             (c)      related to the industry or trade of the employer; or

             (d)      related  to  the  current  or   demonstrably   anticipated
                      business, research, or development of the employer.

             9.4 No Prior  Inventions.  Employee hereby  represents and warrants
that there are no inventions  which he has  conceived,  learned,  made, or first
reduced  to  practice,  either  alone  or  jointly  with  others,  prior  to his
employment  with the Company which would be an Employment  Invention if Employee
had worked for the Company in its business as presently contemplated at the time
such  inventions were  conceived,  learned,  made, or first reduced to practice,
other than as provided in Section 9.1, above.

             9.5 Inventions of Third Parties. Employee shall not disclose to the
Company, use in the course of his employment,  or incorporate into the Company's
products or processes any confidential or proprietary  information or inventions
that belong to a third party, unless the Company has received authorization from
such third party and Employee has been directed by the President to do so.

10.          No Conflicts

             Employee hereby represents that, to the best of his knowledge,  his
performance  of all the terms of this  Agreement  and his work as an employee or
consultant of the Company does not breach any oral or written agreement which he
has made prior to his employment with the Company.

11.          Equitable Remedies

             Employee  acknowledges  and agrees  that the  breach or  threatened
breach  by him of  certain  provisions  of  this  Agreement,  including  without
limitation  Sections  7, 8, and 9 above,  would  cause  irreparable  harm to the
Company for which  damages at law would be an  inadequate  remedy.  Accordingly,
Employee  hereby  agrees that in any such instance the Company shall be entitled
to seek injunctive or other equitable  relief in addition to any other remedy to
which it may be entitled.

12.          Submission to Jurisdiction.

             Each of the  parties  submits to the  jurisdiction  of any state or
federal  court  sitting in Salt Lake  City,  Utah,  in any action or  proceeding
arising  out of or  relating  to this  Agreement  and agrees  that all claims in
respect  of the action or  proceeding  may be heard and  determined  in any such
court,  to the extent such  disputes are not resolved  pursuant to Section 11 or
Section 13, hereof. Each party also agrees not to bring any action or proceeding
arising out of or relating to this  Agreement  in any other  court.  Each of the
parties  waives any  defense of  inconvenient  forum to the  maintenance  of any
action or proceeding so brought and waives any bond,  surety,  or other security
that might be  required  of any other  party with  respect  thereto.  Each party
agrees that a final  judgment in any action or  proceeding  so brought  shall be
conclusive  and may be enforced by suit on the  judgment or in any other  manner
provided by law or at equity.
<PAGE>

 .3.          Arbitration

             Except for  equitable  relief  pursuant to Section 11, all disputes
hereunder  shall be  resolved  by binding  arbitration  in Salt Lake City,  Utah
conducted in accordance with the terms of this arbitration clause.  Arbitrations
conducted pursuant to this Agreement,  including selection of arbitrators, shall
be administered by the American  Arbitration  Association (the  "Administrator")
pursuant to the Commercial Arbitration rules of the Administrator. Judgment upon
any award  rendered  hereunder may be entered in any court having  jurisdiction.
Any party who fails to submit to binding  arbitration  following a lawful demand
by the opposing  party shall bear all costs and expenses,  including  reasonable
attorney's fees, incurred by the opposing party in compelling arbitration of any
dispute hereunder.

14.          Assignment

             This Agreement is for the unique personal  services of Employee and
is not  assignable  or  delegable  in whole or in part by  Employee  without the
consent of the Board of Directors of the Company. This Agreement may be assigned
or  delegated  in whole or in part by the Company to an  affiliate  thereof and,
with the consent of the Employee,  to a third party.  In such case, the terms of
this Agreement shall inure to the benefit of, be assumed by, and be binding upon
the entity to which this Agreement is assigned.

15.          Waiver or Modification

             Any waiver,  modification,  or amendment  of any  provision of this
Agreement shall be effective only if in writing in a document that  specifically
refers to this Agreement and such document is signed by the parties hereto.

16.          Entire Agreement

             This Agreement constitutes the full and complete  understanding and
agreement  of the parties  hereto with  respect to the  subject  matter  covered
herein and  supersedes all prior oral or written  understandings  and agreements
with respect thereto.

17.          Severability

             If any  provision  of this  Agreement  (other than Section 7) which
provides a separate mechanism in the event of  unenforceability)  is found to be
unenforceable  by a court of competent  jurisdiction,  the remaining  provisions
shall nevertheless remain in full force and effect.

18.          Notices

             Any notice required  hereunder to be given by either party shall be
in writing and shall be delivered  personally or sent by certified or registered
mail,  postage  prepaid,  or by private  courier,  with written  verification of
delivery,  or by facsimile or other electronic  transmission to the other party.
Notices to the Company shall be sent to the offices of the Company,  and notices
to the  Employee  shall  be sent to the  address  of the  Employee  shown in the
records of the Company,  or to such other address or telephone  number as either
party may  designate  from time to time  according to this  provision.  A notice
delivered  personally  or by  facsimile  or  electronic  transmission  shall  be
effective upon receipt.  A notice  delivered by mail or by private courier shall
be effective on the third day after the day of mailing.
<PAGE>

19.          Governing Law

             This  Agreement  shall be governed by and  construed in  accordance
with the laws of the State of Utah.

             IN WITNESS WHEREOF,  Employee has signed this Agreement  personally
and the Company has caused this Agreement to be executed by his duly  authorized
representative.


PRETZEL TIME, INC., a Pennsylvania              
corporation



By:/s/Larry A. Hodges
Larry A. Hodges, President


EMPLOYEE

By:/s/Martin E. Lisiewski
Martin E. Lisiewski


                            AREA DEVELOPER AGREEMENT
                                TABLE OF CONTENTS


l.       Acknowledgements....................................................2

2.       Organization........................................................3

3.       Appointment and Acceptance of Area Developer........................4

4.       Area Developer's Obligations, Duties and Responsibilities...........5

5.       Pretzel Time's Responsibilities.....................................5

6.       Territory...........................................................8

7.       Reservation of Rights...............................................9

8.       Area Developer's Fee...............................................11

9.       Failure to Meet Development Obligations............................12

10.      Establishment of Company-Owned Stores..............................13

11.      Area Developer Expenses............................................14

12.      Term...............................................................14

13.      Execution of Franchise Agreement...................................14

14.      Management of Area Developer Business..............................15

15.      Insurance..........................................................16

16.      Records and Reports................................................17

17.      Change of Ownership................................................18

18.      Termination........................................................19

19.      Termination For No Cause...........................................21

20.      Further Assurances.................................................22

21.      Noncompetition.....................................................22

22.      Confidentiality....................................................22

23.      Restrictions.......................................................23

24.      Exclusive Relationship.............................................24

25.      Restricted Person..................................................26

26.      Marks..............................................................26

27.      Refrain from Disparagement.........................................28

28.      Limitation of Liability............................................28

29.      Independent Contractors............................................28

30.      No Liability For Acts of Other Party...............................29

31.      Taxes..............................................................29

32.      Indemnification....................................................30

33.      Injunctive Relief..................................................31

34.      Rights of Parties are Cumulative...................................31

35.      Costs and Attorneys' Fees..........................................31

36.      Continuing Obligations.............................................32

37.      Grant Of Franchisees...............................................32

38.      Modification.......................................................32

39.      Pretzel Time's Option To Purchase Pretzel Time Units...............32

40.      Death or Disability of Franchisee. . . . . . . . . . . . . .. . .. 33

41.      Public or Private Offerings . . . . . . . . . . . . . . . . . . .  33

42.      Waiver . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35



<PAGE>


43.      Restrictive Covenants. . . . . . . . . . . . . . . . . . . . . . ..35

44.      No Assignment . . . . . . . . . . . . . . . . . . . . . . . . . .  35

45.      Rights of Parties are Cumulative . . . . . . . . . . . . . . . .   36

46.      Waiver of Jury Trial . . . . . . . . . . . . . . . . . . . . . .   36

47.      Waiver of Punitive Damages . . . . . . . . . . . . . . . . . . .   37

48.      Exclusive Jurisdiction . . . . . . . . . . . . . . . . . . . . .   37

49.      Limitations of Claims . . . . . . . . . . . . . . . . . . . . . .  38

50.      Governing Law . . . . . . . . . . . . . . . . . . . . . . . . . .  38

51.      Captions . . . . . . . . . . . . . . . . . . . . . . . . . . . .   38

52.      Approvals . . . . . . . . . . . . . . . . . . . . . . . . . . . .  38

53.      Public and Private Offering . . . . . . . . . . . . . . . . . . .  38

54.      Severability . . . . . . . . . . . . . . . . . . . . . . . . . .   39

55.      Notices . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  39

56.      Counterparts . . . . . . . . . . . . . . . . . . . . . . . . . .   40

57.      Entire Agreement . . . . . . . . . . . . . . . . . . . . . . . .   40

58.      Time Is of The Essence . . . . . . . . . . . . . . . . . . . . .   40

59.      Certain  Definitions . . . . . . . . . . . . . . . . . . . . . .   40

60.      Successors . . . . . . . . . . . . . . . . . . . . . . . . . . .   45

61.      Terminology . . . . . . . . . . . . . . . . . . . . . . . . . . .  45

62.      Invalid or Unenforceable Provisions . . . . . . . . . . . . . . .  45

63.      National Contracts . . . . . . . . . . . . . . . . . . . . . . .   46

64.      Exhibits . . . . . . . . . . . . . . .  . . . . . . . . . . . . .







<PAGE>



 
                               PRETZEL TIME, INC.


                            AREA DEVELOPER AGREEMENT


This Area Developer  Agreement (herein sometimes  referred to as "Agreement") is
made  effective  ,  1996  by and  between  Pretzel  Time,  Inc.  a  Pennsylvania
corporation with its principal place of business at 4800 Linglestown Road, Suite
202, Harrisburg,  Pennsylvania 17112 (hereinafter  referred to as"Pretzel Time")
and , an with the  principal  place of business at (herein  referred to as "Area
Developer").  WITNESSETH: WHEREAS, Pretzel Time has developed a franchise system
for the retail  manufacture  and sale of hand-rolled,  soft pretzels,  and other
food items at Shopping Malls and other mall retail  outlets;  and WHEREAS,  Area
Developer is desirous of marketing and servicing the franchise  system developed
by Pretzel Time in Shopping  Malls located in Area  Developer's  Territory;  and
WHEREAS,  the parties hereto desire that this  Agreement  shall not apply to the
sale of Pretzel Time Products and other  related  products at other venues other
than Shopping Malls and that this Agreement shall not apply to any other outlets
or means of sale (other than Shopping  Malls) and that this Agreement  shall not
apply to the  manufacture  of the Pretzel  Time  Products  or any part  thereof;
WHEREAS,  the parties desire to set forth their mutual rights and obligations in
writing.  NOW  THEREFORE,  in  consideration  of $10 and of the parties'  mutual
promises and covenants and intending to be legally bound hereby it is agreed to,
by and  between  the parties as follows:  l.  Acknowledgements.  Area  Developer
acknowledges  that Area  Developer has read this  Agreement  and Pretzel  Time's
Offering  Circular and that Area  Developer  understands  and accepts the terms,
conditions  and  covenants  contained  in this  Agreement  as  being  reasonably
necessary to maintain Pretzel Time's and Pretzel Time's Affiliates' standards of
quality and service and the  uniformity  of those  standards at all Pretzel Time
Units  franchised  by  Pretzel  Time and  thereby to protect  and  preserve  the
goodwill of the Marks,  as that term is defined in Section 59 of this Agreement.
Area  Developer  acknowledges  that Area  Developer has conducted an independent
investigation  of the  business  venture  contemplated  by  this  Agreement  and
recognizes that, like any other business,  the nature of the business  conducted
by Pretzel Time Units may evolve and change over time,  largely  dependent  upon
Area  Developer's  business  abilities,  Area  Developer's  time  devoted to the
business  and Area  Developer's  efforts.  Information  relating  to the  sales,
profits or cash flows of Pretzel Times Units operated by Pretzel Time or Pretzel
Time's  franchisees  that is contained in Pretzel Time's Offering  Circular,  if
any, is intended only to be an indication of historical  performance  of Pretzel
Time, and NOT of potential future financial performance,  Pretzel Time expressly
disclaims the making of, and Area Developer acknowledges that Area Developer has
not received or relied upon, any warranty or guarantee,  express or implied,  as
to the revenues, profits or success of the business venture contemplated by this
Agreement.  Area Developer acknowledges and agrees that Pretzel Time's officers,
directors,  employees and agents act only in a representative capacity and not a
personal  capacity in connection with their dealings with Area  Developer.  Area
Developer further acknowledges that Area Developer has not received or relied on
any representations  about Pretzel Time or Pretzel Time's franchising program or
policies made by Pretzel Time, or its officers, directors,  employees or agents,
that are contrary to the statements made in Pretzel Time's Offering  Circular or
to the terms of this  Agreement.  Area Developer  further  represents to Pretzel
Time, as an inducement to Area Developer's  entry into this Agreement,  that all
statements in Area  Developer's  application for the development  rights granted
herein  are  accurate  and  complete  and  that  Area   Developer  has  made  no
misrepresentations  or material omissions in obtaining such development  rights.

<PAGE>

2.  Organization.  If Area  Developer  is a  corporation  or  general or limited
partnership,  Area  Developer  represents  and  warrants  to  Pretzel  Time  the
following:  (a) that Area  Developer is duly  organized  or formed;  (b) validly
existing in good standing  under the laws of the state of its  incorporation  or
formation; (c) is qualified to do business in all states in which Area Developer
is required to qualify; and (d) has the authority to execute,  deliver and carry
out all the terms of this Agreement.  Each  shareholder of or general partner in
Area  Developer  at the time of the  signing  of this  Agreement  or at any time
during the term of this  Agreement  shall  execute an "Owner's  and  Guarantor's
Undertaking And Assumption of Obligations"  (which is attached hereto as Exhibit
A and  incorporated  herein by reference) or such other  agreement  that Pretzel
Time prescribes from time to time, undertaking to be bound jointly and severally
by all provisions of this  Agreement.  Area  Developer  shall furnish to Pretzel
Time upon  request,  in such form as Pretzel  Time may  require,  a list of Area
Developer's  shareholders (of record and beneficially) (which is attached hereto
as Exhibit B and incorporated  herein by reference ) reflecting their respective
interests in Area  Developer.  3.  Appointment and Acceptance of Area Developer.
Pretzel Time hereby  appoints Area Developer and Area  Developer  hereby accepts
appointment,  as the Area  Developer for Pretzel Time for Shopping  Malls in the
territory  specified  in  Section 6 of this  Agreement  as further  detailed  in
Exhibit C attached hereto and incorporated  herein by reference (which territory
is  herein  sometimes   referred  to  as  "Area   Developer's   territory",   or
"Territory").  Area  Developer  hereby  agrees to market  the  franchise  system
developed by Pretzel Time for Shopping Malls within Area  Developer's  Territory
and shall not market to persons or entities located outside the Area Developer's
Territory for any reason. Further, Area Developer hereby agrees not to market to
persons  located inside Area  Developer's  Territory  unless they are located in
Shopping Malls. Area Developer herein  acknowledges and agrees that Pretzel Time
is relying exclusively upon the Area Developer for the marketing,  servicing and
support of its franchise  system in Shopping  Malls within the Area  Developer's
Territory.  Area Developer  acknowledges  that Pretzel Time may enter into other
agreements  with respect to other  territories on similar terms.  Further,  Area
Developer  acknowledges  that Pretzel Time may enter into other  agreements with
respect to  locations  that are not in  Shopping  Malls but are  located in Area
Developer's  Territory.  Simultaneous  with the execution of this  Agreement and
bearing even date herewith, Pretzel Time and the Area Developer shall enter into
an agreement  for the purchase  and sale of the area  developer  rights for Area
Developer's  Territory.  The sales and purchase agreement is incorporated herein
by reference.  As used in this  Agreement,  the term  "Shopping  Mall(s)"  shall
include and be limited to enclosed  regional  shopping  malls (or enclosed super
regional  shopping malls) that are anchored by at least three Anchor Tenants and
contain various other in line tenants.  As used herein the term "Anchor Tenants"
includes such types of tenants as full service  department  stores (for example,
Sears, J.C. Penney,  Dillards,  etc...) and related anchor type tenants. 4. Area
Developer's  Obligations,  Duties  and  Responsibilities.  The  total  number of
Pretzel Time Units which the Area  Developer is obligated to open and operate in
Area Developer's  Territory  (referred to as "Development  Obligations") and the
specific  number of Pretzel Time Units the Area  Developer must have open and in
operation in Area Developer's  Territory and the required opening dates for each
of the Pretzel Time Units within a specified time  (referred to as  "Development
Schedule") is set forth in Exhibit "C" attached hereto and  incorporated  herein
by reference.  Further,  Area Developer shall have the  obligations,  duties and
responsibilities  as hereafter  set forth in this Section 4 and as otherwise set
forth in this Agreement. (a) Area Developer shall timely satisfy the Development
Obligations  set forth on Exhibit "C." Area Developer  agrees during the term of
this Agreement that Area  Developer will at all times  faithfully,  honestly and
diligently perform Area Developer's obligations hereunder and continuously exert
Area  Developer's best efforts to promote and enhance the development of Pretzel
Time Units within the Area Developer's Territory. Without limiting the foregoing
obligation,  Area Developer  agrees to open,  and to operate in compliance  with
Pretzel Time franchise  agreements  therefor,  the cumulative  number of Pretzel
Time Units set forth in Exhibit  "C" by the end of each  Development  Period set
forth  therein.  If an operating  Pretzel  Time Unit at a Shopping  Mall in Area
Developer's  Territory is closed  during the second (2nd) half of a  Development
Period due to casualty,  condemnation,  loss of lease or other  reason,  without
fault of Area Developer,  or with Pretzel Time's written approval,  such Pretzel
Time  Unit  shall  be  deemed  open  and  in  operation  as of the  end of  such
Development Period, but not thereafter.  (b) Area Developer shall be responsible
for and shall use Area  Developer's best efforts to promote,  recommend,  market
and develop the franchise  system and to provide regular and consistent  support
and service to franchisees and prospective franchisees in Shopping Malls in Area
Developer's  Territory.  Area  Developer  acknowledges  that the  development of
franchises  shall be at the prices and terms  specified  by Pretzel  Time as set
forth in the franchise  agreements  and offering  circulars  provided by Pretzel
Time from time to time.  Area  Developer's  marketing and support  efforts shall
include but not be limited to the compiling and filing of weekly  written status
reports with Pretzel Time of all potential contacts made, current  negotiations,
and monthly written status reports of projected  units to open,  status of units
under construction, franchisee operations' current status, and projected results

<PAGE>

of  current   contract   negotiations.   Area  Developer  shall  further  assist
franchisees  with new unit openings and training  programs as deemed  reasonably
necessary by Pretzel Time. If the Area Developer  fails to use Area  Developer's
best efforts consistent with Area Developer's Territory and demand, then Pretzel
Time  may  terminate  this  Agreement  in  accordance  with  Section  18 of this
Agreement.  The Area  Developer  agrees to maintain a strong market  position by
promoting  Pretzel Time and provide adequate support coverage to all franchisees
for Shopping Malls within Area Developer's  Territory.  (c) Area Developer shall
personally visit each franchise within Area Developer's Territory once per month
and on such further occasions as are deemed reasonably necessary by Pretzel Time
when  circumstances  so require.  The mystery shopper program may be substituted
for certain  locations at Area  Developer's  expense  with Pretzel  Time's prior
written  approval;  provided that Area  Developer  shall make monthly  visits at
lease once per  calendar  quarter.  Written  evaluations  of each visit shall be
forwarded to and received by Pretzel Time by the fifteenth day of each month for
the  immediately  preceding  month.  Area Developer shall also cause the Pretzel
Time  "mystery  shopper"  program to be complied  with  within Area  Developer's
Territory.  Area Developer shall contact all  franchisees in writing  concerning
ongoing  problems issues and violations and Area Developer shall cause copies of
all such  written  materials to be delivered to Pretzel Time at or near the time
said are delivered to the franchisee.  (d) Area Developer shall  coordinate with
Pretzel Time on all matters relevant to maintaining  efficient sales and support
services.  Area  Developer  agrees to also conduct other  activities and perform
other duties as reasonably  requested by Pretzel Time  including but not limited
to those activities, duties, and responsibilities listed in Exhibit "D" attached
hereto and incorporated herein by this reference the same as if fully copied and
set forth at length.  (e) Area  Developer  shall not be  responsible to support,
assist,  or visit  company-  owned  units or any  other  unit  from  which  Area
Developer  is not  earning  fees  unless  otherwise  agreed to in writing by the
parties  hereto.  (f) The  Area  Developer,  (or,  if the  Area  Developer  is a
partnership or corporation, Area Developer's managing partner or chief operating
officer) and the Area Developer's senior management  personnel shall attend such
training  programs and sales and  operations  meetings as Pretzel Time may offer
during the term of this Agreement and any  extensions.  The Area Developer shall
be  responsible  for all  expenses  incurred  in  attending  such  meetings  and
programs.  Pretzel Time will not charge for the programs and meetings.  However,
all  incidental  expenses  relative  to  the  required  programs  and  meetings,
including travel  expenses,  hotel/motel  expenses,  and meals shall be the sole
responsibility  of the Area  Developer.  (g) Area Developer shall be responsible
for training  franchisees  in Shopping  Malls in Area  Developer's  Territory as
Pretzel Time may direct. 5. Pretzel Time's Responsibilities. Pretzel Time agrees
to train Area Developer in the Pretzel Time franchise system and to loan written
marketing materials, disclosures,  franchise agreements, etc. to Area Developer.
Area  Developer  agrees not to use any other  written  documents or materials in
marketing Pretzel Time's franchises without the prior written consent of Pretzel
Time.  Pretzel  Time agrees to  cooperate  with the Area  Developer to refer all
inquiries  regarding  franchise  opportunities  for  Shopping  Malls within Area
Developer's  Territory  to the  Area  Developer.  Pretzel  Time  shall  have the
ultimate  approval rights over all franchises and sites within Shopping Malls in
the Area Developer's  Territory.  Area Developer hereby  acknowledges  that Area
Developer  will take no action in the Area  Developer's  Territory  without  the
express  written  consent and  approval of Pretzel  Time (which  consent  and/or
approval  shall be given or  denied  in  Pretzel  Time's  sole  discretion).  6.
Territory.  Commencing  on  the  effective  date  of  this  Agreement  the  Area
Developer's Territory shall include those traditional, franchised retail Pretzel
Time Units  situated in Shopping  Malls,  (except as herein  provided),  located
within the areas of  ________________________________  in the State of , or area
of (herein  sometimes  referred to as "Area  Developer's  Territory").  The Area
Developer's  Territory  shall not include:  (a) company owned Pretzel Time Units
(stores, carts, or kiosks);
<PAGE>

         (b)  Pretzel  Time Units  licensed  to the  Marriott  Corporation,  its
affiliates, or subsidiaries;

         (c) Pretzel Time Units licensed to any other  corporation,  national or
         international  or  enterprise,  in which  Pretzel  Time  enters  into a
         national or international contract;

         (d)  Pretzel  Time Units which are not  located in super  regional  and
regional malls;

         (e) Pretzel Time Units which are not located in Shopping Malls; and

         (f) other Non-traditional Pretzel Time Units.

Accordingly,  no fees shall be paid on the  aforementioned  Pretzel  Time Units,
unless  otherwise  mutually  agreed upon by Pretzel Time and Area Developer in a
written agreement executed by the parties.
7.       Reservation of Rights.
         Notwithstanding  anything in this Agreement,  Pretzel Time (directly or
through Pretzel Time's Affiliates)  retains the right to: (a) offer for sale and
sell, either within or outside the Area Developer's  Territory,  and license and
franchise  others to offer for sale and sell,  either within or outside the Area
Developer's  Territory,  the products and services offered by Pretzel Time Units
under the Marks and other  trademarks  and service marks,  through  Pretzel Time
Units and through  outlets in retail  grocery,  convenience,  or other stores or
outlets,  pursuant to any terms and conditions  Pretzel Time deems  appropriate;
(b) offer for sale and sell, and license and franchise  others to offer for sale
and sell, any other products or services under the Marks  (including  such items
as refrigerated frozen pretzels,  frozen bagels, other frozen products and other
food  products  sold through  various  outlets);  (c) own,  operate and grant to
others the right to own and operate Pretzel Time Units or other desert and snack
food businesses at such locations outside the Area Developer's  Territory and on
such terms and  conditions as Pretzel Time, in Pretzel  Time's sole  discretion,
deems  appropriate;  provided,  however that Area Developer shall have the first
option to operate  such kiosks and pretzel  carts in Shopping  Malls in the Area
Developer's  Territory (other than Pretzel Time carts and kiosks associated with
Pretzel Time Units);  (d) own,  operate and grant to others the right to own and
operate  kiosks  and  carts  designed  to  prepare,  offer for sale and sell the
Pretzel Time products at such locations  within and outside the Area Developer's
Territory;  (e) continue to own or operate any Pretzel  Time outlets  within the
Area Developer's Territory as are in existence on the date of this Agreement and
which are not purchased by Area Developer and to maintain  license and franchise
agreements  with others for Pretzel  Time  outlets  within the Area  Developer's
Territory as are in effect on the date of this Agreement (and to extend or renew
such licenses and franchises or grant successor licenses and franchises pursuant
to such license and franchise agreements);  (f) own, operate and grant to others
the right to own and operate  Pretzel  Time stores or other  businesses  at such
locations within the Area Developer's Territory that are not located in Shopping
Malls;  (g) enter into other  agreements  with respect to other  territories  on
similar terms;  (h) enter into other  agreements  with respect to locations that
are not in Shopping Malls but are located in Area Developer's Territory; and (i)
establish Pretzel Time company- owned units and/or other  franchisee-owned units
within Area Developer's Territory, provided that Area Developer is given a first
right of refusal for the  franchise at that site  described  in this  Subsection
7(i). The Area  Developer  shall have thirty (30) days to exercise his rights of
first  refusal  granted  in  Subsection  7(i)  which  shall  begin when the Area
Developer  receives  written  notice  of its right to  develop  a site.  If Area
Developer does not exercise Area Developer's right of first refusal described in
Subsection  7(i) within thirty (30) days, the Area Developer shall sign a waiver
releasing any rights to develop the site.
<PAGE>


8.       Area Developer's Fee.
         (a) Concurrently  with the execution of this Agreement,  Area Developer
shall pay to Pretzel  Time a  development  fee of  Dollars  ($ ) which  shall be
deemed fully earned by Pretzel Time upon  execution of this  Agreement and shall
be non-refundable.  Additionally,  Area Developer shall pay an initial franchise
fee of  Twenty-Five  Thousand  Dollars  ($25,000.00)  for each  franchise  for a
Pretzel  Time  Store to be  developed  pursuant  to  Section 4 of the  franchise
agreement,  payable upon  execution of the franchise  agreement for each Pretzel
Time Unit.
         (b)  Pretzel  Time  agrees  to  pay  Area  Developer  a  sum  equal  to
two-sevenths (2/7) of the franchise royalty (not including the advertising fees)
received by Pretzel Time from all franchises  operating in Shopping Malls within
Area  Developer's  Territory as defined in Section 6 of this Agreement.  Pretzel
Time agrees to pay Area  Developer a sum equal to 25% of the  franchise  royalty
(not  including the  advertising  fees) received by Pretzel Time pursuant to the
Yogurt Product  Addendum for all  franchises  operating in Shopping Malls within
Area  Developer's  Territory  as defined in  Section 6 of this  Agreement.  Area
Developer  shall not be paid any fees for  Pretzel  Time  Units  that are not in
Shopping Malls.
         (c) Pretzel Time also agrees to pay Area Developer  Twenty-Five Percent
(25%)  of the  franchise  fee for  each  new  franchisee  opening  a new unit in
Shopping Malls in Area  Developer's  Territory and Twenty-Five  Percent (25%) of
the franchise fees for each  additional  unit opened by existing  franchisees in
Shopping Malls in Area Developer's  Territory.  Area Developer acknowledges that
all franchise fees paid pursuant to or relating to the Yogurt  Product  Addendum
shall be payable in full to Pretzel Time and Area Developer  shall not receive a
percentage thereof.  Area Developer shall not be paid any initial fees for units
owned and operated by Pretzel Time, in whole or in part.  Area  Developer  shall
not be paid any  initial  fees for  Pretzel  Time Units that are not in Shopping
Malls.
         (d) There is no other financial consideration agreed to by the parties,
except as may be otherwise provided for in any franchise agreement.
 9.      Failure to Meet Development Obligations.
         Subject to the terms of Section 18 of this Agreement, if Area Developer
fails to meet Area Developer's  Development  Obligations as further set forth in
Section  4(a) and  Exhibit C of this  Agreement  as of the end of a  Development
Period,  Area Developer will not be deemed to be in default of Area  Developer's
Development Obligations under this Agreement for that Development Period if:
         (a)  Area  Developer  agrees  that  the  royalty  fee on  all  existing
franchise  agreements and any future franchise  agreements shall be increased by
one (l) percentage  point,  effective as of the end of that Development  Period,
until such time as  sufficient  Pretzel  Time Units have been opened to cure any
deficiencies  in the number of Pretzel Time Units to be opened by Area Developer
during that Development Period; and,
<PAGE>
         
(b)      Area Developer either:
                 
     i. offers to forfeit a contiguous portion of Area Developer's Territory and
     Pretzel Time, in Pretzel Time's sole discretion, accepts such offer; or,
                 
     ii. pays to Pretzel Time:


                           A.  the  initial  license  fee due on  each  unopened
                           Pretzel  Time  Unit  by  the  thirtieth   (30th)  day
                           following the expiration of such Development  Period;
                           and, B. a monthly fee for each unopened  Pretzel Time
                           Unit equal to Two Thousand Dollars  ($2,000.00) on or
                           before the first day of each month,  commencing  with
                           the second (2nd) month  following  the  expiration of
                           such  Development  Period and  continuing  each month
                           thereafter   during  the   remaining   term  of  this
                           Agreement  until Area  Developer  complies  with Area
                           Developer's   Development   Obligations   under  this
                           Agreement,  or Pretzel Time elects to  terminate  the
                           Agreement  pursuant to Section 18 of this  Agreement.
                           The monthly fee for each  unopened  Pretzel Time Unit
                           shall be  increased  by four  percent (4%) per annum.
                           Each  Pretzel Time Unit opened  during a  Development
                           Period  shall  first be  applied  toward  curing  any
                           deficiencies  in the number of Pretzel  Time Units to
                           be  opened  by Area  Developer  in prior  Development
                           Periods,  thereby reducing the number of Pretzel Time
                           Units for which the  monthly  fee  described  in this
                           paragraph must be paid.
10.      Establishment of Company-Owned Stores.
         Area  Developer  acknowledges  Pretzel  Time  shall  have the  right to
establish   company-  owned  units  within  Area  Developer's   Territory.   Any
company-owned  units that Pretzel Time  establishes  within the Area Developer's
Territory  shall be applied to the quota of Pretzel Time Units to be achieved by
Area Developer. A company-owned unit (or sometimes in this Agreement referred to
as "company owned  stores") shall mean any Pretzel Time Unit owned,  directly or
indirectly,  by Pretzel Time or by a  corporation  in which  Pretzel Time is the
majority shareholder. 11. Area Developer Expenses.
         Area  Developer  acknowledges  that Area Developer may incur no cost or
expenses  on behalf of Pretzel  Time  without  obtaining  Pretzel  Time's  prior
written approval in each instance, if any.
12.      Term.
         The  term  of  this  Agreement  shall  be one  year  commencing  on the
Effective Date and shall renew automatically from year to year thereafter unless
otherwise terminated in accordance with Sections 18 and/or 19 of this Agreement.
Each one year period  shall be  considered a  Development  Period as further set
forth on Exhibit "C." 13. Execution of Franchise Agreement.
         Area Developer  acknowledges  that all franchisees in Shopping Malls in
the Area Developer's  Territory shall execute a franchise  agreement in form and
substance  acceptable to Pretzel  Time,  as  determined  in Pretzel  Time's sole
discretion.  A copy of the Pretzel Time Franchise Agreement (including exhibits,
riders,  shareholder  guarantees,  preliminary  agreements and other agreements)
that Pretzel Time  currently  uses in granting  franchises for the ownership and
operation  of  Pretzel  Time  Stores  in the  state  in which  Area  Developer's
Territory is located is attached hereto as Exhibit "E" and  incorporated  herein
by reference the same as if fully copied and set forth at length.  Further, Area
Developer  hereby agrees to execute a franchise  agreement for each Pretzel Time
unit that Area  Developer  opens,  which  form and  substance  of the  franchise
agreement shall be acceptable to Pretzel Time in Pretzel Time's sole discretion.
Further,  Area  Developer  hereby  agrees to be bound by the  terms,  covenants,
conditions and provisions of each Pretzel Time franchise  agreement  executed by
the Area Developer.

<PAGE>

14.      Management of Area Developer Business.
         a.  Area   Developer  (or,  if  Area  Developer  is  a  partnership  or
corporation  the  managing  partner or chief  operating  officer)  shall  devote
substantial efforts to the fulfillment of Area Developer's obligations hereunder
and shall not engage in any other business or activity,  directly or indirectly,
that  involves  obligations,  activities,  management  responsibility,  or  time
commitments that would conflict or interfere with Area  Developer's  obligations
hereunder. Area Developer (or if Area Developer is a partnership or corporation,
Area Developer's  managing  partner or chief operating  officer) shall supervise
the development and operation of Pretzel Time Units franchised pursuant hereto.
         b.  Area   Developer  (or,  if  Area  Developer  is  a  partnership  or
corporation  the  managing   partner  or  chief  operating   officer)  and  Area
Developer's senior management  personnel shall attend such training programs and
sales and  operations  meetings  that  Pretzel Time may offer during the term of
this Agreement.  Area Developer must have at all times a certified supervisor or
person  who is in charge of all  units at all times for the  Territory  and such
person  shall be  required  to attend  training  classes  at least once every 24
months.  Area  Developers  shall bear all expenses  incurred in  attending  such
meetings and programs.
         c. Area  Developer  shall  hire and  maintain  the  number and level of
management  personnel  required for adequate  management and  supervision of all
Pretzel  Time Units  operated by Area  Developer  pursuant to this  Agreement in
accordance  with  guidelines  Pretzel Time  establishes  from time to time. Area
Developer  shall keep Pretzel Time advised of the  identities of such  personnel
and shall be responsible  for ensuring that such personnel are properly  trained
to perform their duties.  Pretzel Time shall provide  training free of charge to
the Area  Developer and those  multi-unit  managers  and/or manager hired by the
Area  Developer to manage the Pretzel Time Units;  provided that Area  Developer
will be responsible for all salaries, and travel and living expenses incurred by
the  managers in  connection  with Pretzel  Time's  training  program.  All unit
managers  shall be required to complete  all phases of the  training  program to
Pretzel Time's  satisfaction.  Area Developer shall replace management personnel
whom Pretzel Time determines to be unqualified to manage a Pretzel Time Unit.
         d. Area Developer shall comply with such area  developer's  handbook as
Pretzel Time shall require. 15. Insurance.
            During the term of this Agreement, in addition to insurance required
to be maintained pursuant to franchise agreements, Area Developer shall maintain
in force,  under  policies of  insurance  issued by carriers  that  Pretzel Time
approves, comprehensive public liability insurance against claims for bodily and
personal injury, death and property damage caused by or occurring in conjunction
with Area Developer's conduct of business pursuant to this Agreement,  under one
or more policies of insurance  containing such minimum  liability  coverage that
Pretzel Time  prescribes  from time to time.  Each  insurance  policy shall name
Pretzel Time as an additional named insured, contain a waiver of all subrogation
rights against Pretzel Time and Pretzel Time's  affiliates and their  successors
and assigns,  and provide for thirty (30) days' prior written  notice to Pretzel
Time of any material  modification,  cancellation  or expiration of such policy.
Area Developer  shall furnish to Pretzel Time annually a copy of the certificate
of  insurance  or other  evidence  Pretzel  Time  requests  that such  insurance
coverage is in force. 16. Records and Reports.
      

<PAGE>

      Area Developer agrees, at Area Developer's  expense, to maintain and
preserve at Area  Developer's  principal  office  full,  complete  and  accurate
records and reports  pertaining to the development and operation of Pretzel Time
Units within the Area Developer's Territory and Area Developer's  performance of
Area Developer's  obligations under this Agreement,  including,  but not limited
to, records and information on the following:  site reports,  leases for Pretzel
Time Units,  franchise  agreements relating to all Pretzel Time Units located in
Area Developer's Territory, supervisory reports on the operation of Pretzel Time
Units,  records reflecting Area Developer's  financial  condition and such other
records  and  reports  as Pretzel  Time may  prescribe  from time to time.  Area
Developer shall deliver to Pretzel Time in the form Pretzel Time prescribes from
time to time:
                  a. Within  thirty  (30) days after the end of each  quarter of
Area Developer's  fiscal year, a quarterly  balance sheet for Area Developer and
an income statement for such quarter and year to date;
                  b. Within  ninety (90) days after the end of Area  Developer's
fiscal  year,  a fiscal year end  balance  sheet for Area  Developer  and income
statement  for  such  fiscal  year  (which   Pretzel  Time  may  require  to  be
independently audited or reviewed); and,
                  c. Upon  Pretzel  Time's  request,  such other date,  reports,
information  and  supporting  records  as  Pretzel  Time may  from  time to time
prescribe.

         Each such report and financial  statement  submitted by Area  Developer
shall be verified as correct and signed by Area  Developer in the manner Pretzel
Time  prescribes.  Area Developer shall  immediately  report to Pretzel Time any
events or developments which may have a material adverse impact on the operation
of any Pretzel Time Unit, Area Developer's  performance  under this Agreement or
the goodwill  associated  with the Marks and Pretzel Time Units.  17.  Change of
Ownership.
                  (a) Area Developer has been determined by Pretzel Time to have
the unique  qualifications  necessary  to  adequately  promote and sell  Pretzel
Time's  hand-rolled,  soft pretzel  franchise  system in Shopping  Malls in Area
Developer's Territory. When the ownership of Area Developer is to be changed, it
is necessary  for Pretzel  Time to determine  whether the new party can and will
adequately  represent Pretzel Time.  Therefore,  Pretzel Time retains the right,
without  incurring any liability to Area Developer,  to terminate Pretzel Time's
relationship  with Area  Developer  in the event  that  there is a change in the
ownership  or in the direct or indirect  control of Area  Developer  without the
prior written approval of Pretzel Time.
         (b) If Area  Developer  plans a change in ownership or in the direct or
indirect control of the Area Developer and the new owner or controlling  parties
wish(es) to continue as a Area  Developer,  the existing Area  Developer and the
proposed new owner or  controlling  party  should each notify Area  Developer in
writing at least sixty (60) days before the proposed change. This written notice
should  describe the proposed change in ownership,  control,  and management and
should  request that,  following the change,  the Area Developer be permitted to
continue as Pretzel  Time's  Area  Developer.  In the  notice,  the new owner or
controlling  parties  shall  agree to follow  the  Pretzel  Time's  policies  as
currently  in effect and as changed from time to time by the Pretzel  Time.  The
new owner or  controlling  parties  must also agree to execute the current  area
developer agreement as provided by Pretzel Time. 18. Termination.
   
<PAGE>

 This  Agreement  may  be  terminated  in  accordance   with  the  following
provisions:
         (a) By the Area Developer. If Area Developer is in compliance with this
         Agreement,  Area Developer may terminate  this Agreement  effective ten
         (10) days after delivery to Pretzel Time of notice thereof,  if Pretzel
         Time  materially  breaches this  Agreement and fails within thirty (30)
         days after each written  notice  thereof is delivered to Pretzel  Time,
         either to correct such failure or, if such failure cannot reasonably be
         corrected  within thirty (30) days, to provide proof acceptable to Area
         Developer of efforts  which are  reasonably  calculated to correct such
         failure within a reasonable  time, which shall in no event be more than
         sixty (60) days after such notice.  A termination  of this Agreement by
         Area  Developer  for any other  reason or without  such notice shall be
         deemed a termination by Area  Developer  without cause and in violation
         of this Agreement. (b) By Pretzel Time. Pretzel Time may terminate this
         Agreement,  at Pretzel Time's option and without prejudice to any other
         rights or remedies  provided  for  hereunder  or by law and without any
         further  responsibility  or liability to the Area Developer  under this
         Agreement, except for any unpaid area developer fees due Area Developer
         until the date of default:  (i) pursuant to Section 17(a) and (ii) upon
         the  occurrence of an event of default,  provided that Pretzel Time has
         given Area  Developer  written notice of the default and remedies to be
         undertaken to cure said default,  and Area Developer  fails to cure the
         event of default  within  thirty (30) days after the date of receipt of
         written notice from Pretzel Time of the event of default.  Pretzel Time
         may elect to be relieved from any  obligations  imposed on Pretzel Time
         by this  Agreement  until  such  default  is cured,  including  but not
         limited to payment of Area Developer fees.  Pretzel Time shall prior to
         such termination,  provide written notice setting forth the reasons, if
         any, for such termination at least thirty (30) days in advance.
          (c) An " event of default" is defined as the following:
                  (i) Area Developer's material breach or failure to perform any
                  provision of this  Agreement by Area  Developer  including but
                  not  limited to failure  to  perform  any of Area  Developer's
                  responsibilities  as indicated  on Exhibit D attached  hereto;
                  (ii)  Breach of any  franchise  agreement  by Area  Developer;
                  (iii)  Area  Developer's  failure  to  fulfill  duties  to the
                  franchise community as indicated to Pretzel Time by a majority
                  of franchisees  within Area Developer's  Territory;  (iv) Area
                  Developer's  failure  to timely  submit  the  written  reports
                  required  herein on two  occasions  out of twelve  consecutive
                  months;  (v)  If  Area  Developer  is  a  corporation  and  is
                  dissolved by action of Area Developer's shareholders or forced
                  to liquidate by action of Area Developer's creditors;  (vi) If
                  Area  Developer  without the prior written  consent of Pretzel
                  Time changes  ownership or control or assigns this  Agreement;
                  (vii)  Conviction  of Area  Developer  in a court of competent
                  jurisdiction of an indictable  offense directly related to the
                  business   conducted   pursuant  to  this  Agreement  and  the
                  franchise  system;  (viii) Area  Developer's  insolvency,  the
                  institution   of   voluntary    bankruptcy   or   receivership
                  proceedings  concerning Area Developer;  (ix) Area Developer's
                  default in payment of any  obligation  under any  sublease  or
                  lease  agreement in which Area Developer is a party;  (x) Area
                  Developer's  loss of the right to  occupy  the  premises  from
                  which  the Area  Developer  operates  a  franchise;  (xi) Area
                  Developer's failure to timely meet the Development Obligations
                  set forth as Exhibit "C" attached hereto; or (xii) If on three
                  (3)  occasions  during  the  term  of  this  Agreement,   Area
                  Developer fails to comply with this Agreement,  whether or not
                  such failures to comply are corrected  after notice thereof is
                  delivered to Area Developer.

<PAGE>

19.      Termination For No Cause.
         This  Agreement  may be terminated by Pretzel Time for any reason or no
reason at all by giving  Area  Developer  written  notice of  termination  to be
effective five (5) years after the Effective Date.  Further,  this Agreement may
be  terminated  by Pretzel  Time for any reason or no reason at all giving  Area
Developer  written  notice of  termination  to be  effective  on any  subsequent
anniversary  date of the effective  date of this Agreement if this Agreement has
been renewed  pursuant to Section 12 of this Agreement and the termination  date
is at least five (5) years after the Effective Date.

20. Further Assurances.  Each of the parties hereto hereby agrees to execute and
deliver any further instruments, certificates and documents as may be reasonably
requested  by the other  party  hereto to carry out the  terms,  conditions  and
responsibilities of this Agreement.

21.      Noncompetition.
         Area  Developer  agrees  that  for a term of one  (1)  year  after  the
termination  or expiration of this  Agreement,  neither Area  Developer nor Area
Developer's  shareholders,   directors  or  officers  will  engage  directly  or
indirectly,  whether  individually or in partnership or in conjunction  with any
person,  firm,  associations,  syndicate or  corporation,  as principal,  agent,
shareholder,  employee,  consultant  or in any other manner  whatsoever,  in any
business activity competitive with the business of Pretzel Time within three (3)
miles of any Pretzel Time Unit.  Area Developer  agrees that the limitations set
forth above are reasonable in time and geographic scope. If any provision hereof
is held invalid or  unenforceable,  the remainder shall  nevertheless  remain in
full force and effect.  It is the  intention of the parties that this  Agreement
shall not be terminated  thereby but shall be deemed to have been amended to the
extent required to render this Agreement valid and  enforceable,  such amendment
to apply  only  with  respect  to the  jurisdiction  of the  court  making  such
adjucation.
22.      Confidentiality.
         Both  Pretzel  Time and the Area  Developer  recognize  that during the
course of this  Agreement,  Pretzel  Time may loan to the Area  Developer,  Area
Developer's shareholders,  officers, employees and agents valuable, confidential
and  proprietary  information  pertaining  to Pretzel  Time's  operations.  Area
Developer  agrees to hold in a  fiduciary  capacity  for the  benefit of Pretzel
Time,  Pretzel  Time's  subsidiaries,  successors,  and  assigns  all secret and
confidential   information,   including  but  not  limited  to:  trade  secrets;
knowledge;  techniques of doing business;  franchisee  lists;  legal agreements;
site   selection   criteria;    disclosures;   sales   figures;   manufacturers;
distributors;  business plans; credit terms;  manufacturing processes;  methods,
techniques,  formats,  specifications,  systems, procedures, sales and marketing
techniques and knowledge of and experience in the  development  and operation of
Pretzel  Time  Stores;   marketing  programs  for  Pretzel  Time;  knowledge  of
specifications  for and  suppliers  of certain  products,  materials,  supplies,
equipment,   furnishings  and  fixtures;  knowledge  of  operating  results  and
financial  performance  of Pretzel  Time  Units;  Products  lists;  methods  for
preparation  of the  Products;  Products;  formulas;  recipes or data  involving
Pretzel  Time and any of Pretzel  Time's  subsidiaries,  successors  and assigns
obtained by the Area  Developer  during the terms of this Agreement and will not
during the terms of this Agreement or after the  termination of this  Agreement,
communicate  or divulge any such  information,  knowledge or data to any person,
firm or corporation other than the Pretzel Time or persons, firms, partnerships,
corporations,  designated by the Pretzel Time. Area Developer further agrees not
to disclose the terms of this  Agreement  to any person  during the term of this
Agreement or thereafter for eighteen months. Upon termination of this Agreement,
Area Developer  shall return to Pretzel Time the originals and all copies of any
such  information  or  materials.  Nothing  contained  in this  Agreement  shall
restrict Area  Developer's  ability to disclose  information  during the term of
this  Agreement  with Pretzel Time where such  disclosure  is necessary  for the
effective discharge of Area Developer's duties and responsibilities.


<PAGE>

23.      Restrictions.
          Area  Developer  acknowledges  and agrees that Area Developer will not
acquire  any  interest  in  Confidential  Information,  other  than the right to
utilize Confidential  Information disclosed to Area Developer in the development
and operation of Pretzel Time Units during the term of this Agreement,  and that
the use of  duplication  of any  Confidential  Information in any other business
would  constitute an unfair method of competition.  Area Developer  acknowledges
and agrees that Confidential Information is proprietary,  includes trade secrets
of Pretzel Time and is disclosed to Area Developer  solely on the condition that
Area  Developer  agrees,  and  Area  Developer  does  hereby  agree,  that  Area
Developer:
             
(a) Will not use Confidential Information in any other business or capacity;
               
(b) Will maintain the  confidentiality  of Confidential  Information  during and
after the term of this Agreement;
             
(c) Will not make unauthorized copies of any portion of Confidential Information
disclosed in written or other tangible form; and,
             
(d) Will  adopt and  implement  all  reasonable  procedures  that  Pretzel  Time
prescribes  from  time to time to  prevent  unauthorized  use or  disclosure  of
Confidential  Information,   including,  without  limitation,   restrictions  on
disclosure thereof to Area Developer's employees.

24.      Exclusive Relationship.
         Area  Developer  acknowledges  and agrees  that  Pretzel  Time would be
unable  to  protect   Confidential   Information  against  unauthorized  use  or
disclosure  and  would be  unable  to  encourage  a free  exchange  of ideas and
information  among Pretzel Time Units if area developer and franchised owners of
Pretzel Time Units were permitted to hold interests in or perform services for a
competitive business.  Area Developer further acknowledges that Pretzel Time has
granted  development  rights to Area Developer in  consideration of and reliance
upon Area  Developer's  agreement to deal  exclusively  with Pretzel Time.  Area
Developer therefore agrees that during the term of this Agreement, no Restricted
Person (as defined below) shall:
                  (a) Have any direct or indirect  interest  as a  disclosed  or
         beneficial owner in a Competitive  Business located or operating within
         the  Area  Developer's  Territory,  except  other  Pretzel  Time  Units
         operated under franchise agreements with Pretzel Time or Pretzel Time's
         Affiliates;
                  (b) Have any direct or indirect  interest  as a  disclosed  or
         beneficial owner in a Competitive  Business located or operating within
         three (3) miles of the  boundaries of the Area  Developer's  Territory,
         except other Pretzel Time Units  operated  under  franchise  agreements
         with Pretzel Time or Pretzel Time's Affiliates;
                  (c) Have any direct or indirect  interest  as a  disclosed  or
beneficial  owner in a Competitive  Business,  located or operating within three
(3) miles of any Pretzel Time Units,  except  Pretzel Time Units  operated under
franchise agreements with Pretzel Time or Pretzel Time's Affiliates:

<PAGE>

                  (d) Have any  direct or  indirect  controlling  interest  as a
         disclosed or beneficial owner in a Competitive Business, except Pretzel
         Time Units operated  under  franchise  agreements  with Pretzel Time or
         Pretzel Time's Affiliates; or
                  (e)  Perform  services  as  a  director,   officer,   manager,
employee,  consultant,  representative,  agent or  otherwise  for a  Competitive
Business,  except Pretzel Time Units operated under  franchise  agreements  with
Pretzel Time or Pretzel Time's Affiliates.
     
Notwithstanding  the foregoing,  Restricted Persons shall not be prohibited from
owing  securities in a company if such securities are listed on a stock exchange
or traded on the over-the-counter  market and represent two percent (2%) or less
of that class of securities.
<PAGE>

     25.  Restricted  Person.  For the purposes of this  Agreement,  "Restricted
     Person" shall mean and include:
                
(a) Area Developer;
                 
(b) Each of Area  Developer's  direct or indirect  shareholders  or partners (if
Area Developer is a corporation or partnership);
                 
(c) Each member of Area Developer's immediate family;
                 
(d) Each member of the immediate  families of Area  Developer's  shareholders or
partners (if Area Developer is a corporation or partnership);
                
(e) Each Controlled Affiliate;
                 
(f) Each shareholder or partner of a Controlled Affiliate;
                  
(g)  Each  member  of  the  immediate   families  of  a  Controlled   Affiliate,
shareholders or partners; and
           
(h) Each person or entity  affiliated  with Area  Developer or Area  Developer's
shareholders or partners.  References to "immediate  family" shall mean parents,
spouses, natural and adopted children and siblings.

26.      Marks.
          a. Area Developer acknowledges that Pretzel Time and/or Pretzel Time's
Affiliates  own the  Marks  and the Area  Developer's  right to use the Marks is
derived solely from franchise agreements entered into between Area Developer and
Pretzel Time for the purpose of operating  Pretzel  Time Units.  Area  Developer
agrees that Area  Developer's  usage of the Marks and any  goodwill  established
thereby shall inure to Pretzel Time's exclusive benefit.  Area Developer further
agrees  that,  after the  termination  or  expiration  of this  Agreement,  Area
Developer will not at any time or in any manner  identify itself or any business
as a franchisee or former franchisee of or as otherwise  associated with Pretzel
Time or use in any manner or for any imitation  thereof,  except with respect to
Pretzel  Time  Units then  operated  by Area  Developer  pursuant  to  franchise
agreements with Pretzel Time.
         b. Area  Developer  shall not use any Mark as part of any  corporate or
trade name or with any prefix,  suffix or other modifying words, terms,  designs
or symbols,  or in any modified  form,  nor may Area  Developer  use any Mark in
connection  with any business or activity  other than the business  conducted by
Area  Developer  pursuant to  franchise  agreements  with Pretzel Time or in any
other manner not explicitly authorized in writing by Pretzel Time.
         c. Area Developer shall  immediately  notify Pretzel Time in writing of
any apparent infringement of or challenge to Area Developer's use of any Mark or
any  claim by any  person  of any  rights  in any Mark or  similar  trade  name,
trademark or service mark of which Area Developer  becomes aware. Area Developer
shall not communicate with any person other than Pretzel Time and Pretzel Time's
Affiliates  and their legal  counsel in connection  with any such  infringement,
challenge or claim.  Pretzel Time and Pretzel Time's  Affiliates  shall have the
sole  discretion to take such action as Pretzel Time deems  appropriate  and the
right to control  exclusively any litigation,  U.S. Patent and Trademark  Office
proceeding  or  other   administrative   proceeding  arising  out  of  any  such
infringement,  challenge  or claim  or  otherwise  relating  to any  Mark.  Area
Developer  agrees to execute any and all instruments and documents,  render such
assistance  and do such acts and things as, in the opinion of Pretzel Time's and
Pretzel  Time's  Affiliates'  legal  counsel,  may be  necessary or advisable to
protect and maintain Pretzel Time and Pretzel Time's Affiliates  interest in any
such  litigation  or U.S.  Patent and  Trademark  Office or other  proceeding or
otherwise to protect and maintain Pretzel Time's and Pretzel Time's  Affiliates'
interest in the Marks. 27. Refrain from Disparagement.
         Both Pretzel Time and Area Developer agree not to malign,  harass or in
any way  interfere  with the other  party or their  employees,  franchisees,  or
agents with  respect to their  reputation  and good will,  or the conduct of the
other  party's  business.  The  parties  further  agree to not  make any  public
statements  which  would  tend to damage  the  reputation  or harm the  business
interests of the other or their employees, franchisees, and agents.
28.      Limitation of Liability.
         In no event shall Pretzel Time be liable to Area Developer for any loss
of profits, indirect, special or consequential damages arising out of any breach
of Pretzel Time's obligations under this Agreement.

<PAGE>

29.      Independent Contractors.
         It is understood  and agreed by the parties  hereto that this Agreement
does not create a fiduciary  relationship  between  them,  that Pretzel Time and
Area Developer are and shall be independent contractors and that nothing in this
Agreement  is intended to make either  party a general or special  agent,  joint
venturer,  partner or employee  for the other for any  purpose.  Area  Developer
shall conspicuously  identify itself in all dealings as the owner of development
rights  granted under a development  agreement with Pretzel Time and shall place
such other  notices of  independent  ownership  on such forms,  business  cards,
stationery,  advertising  and other  materials  as Pretzel Time may require from
time to time.  Further,  this Agreement does not, and shall not be construed to,
create an employer-employee  relationship,  joint venture or partnership between
Pretzel Time and Area  Developer.  Neither the Area  Developer  nor Pretzel Time
shall have any  authority  to act for or to bind the other in any way,  to alter
any of the  terms or  conditions  of any of  Pretzel  Time's  standard  forms or
invoices,  purchase  orders,  warranties,  franchise  agreements,  subleases  or
otherwise,  or to warrant or to execute  agreements on behalf of the other or to
represent  that  the  other  is in any  way  responsible  for the  acts,  debts,
liabilities  or  omissions  of  the  other.  The  Area  Developer  shall  be  an
independent contractor only. 30. No Liability For Acts of Other Party.
           Area  Developer  shall not  employ  any of the Marks in  signing  any
contract or applying for any license or permit or in a manner that may result in
Pretzel Time's  liability for any indebtedness or obligations of Area Developer,
nor may Area  Developer  use the Marks in any way not  expressly  authorized  by
Pretzel Time. Except as expressly authorized in writing,  Pretzel Time shall not
be obligated  for any damages to any person or property  directly or  indirectly
arising out of the operation of the Area Developer's  business  authorized by or
conducted pursuant to this Agreement. 31. Taxes.
           Pretzel Time shall have no  liability  for any sales,  use,  service,
occupation,  excise,  gross receipts,  income,  property or other taxes, whether
levied upon Area  Developer or Area  Developer's  assets or upon  Pretzel  Time,
arising in connection with the business  conducted by Area Developer pursuant to
this Agreement or franchise  agreement.  Payment of all such taxes shall be Area
Developer's responsibility.
32.      Indemnification.
           Area Developer agrees to indemnify,  defend and hold harmless Pretzel
Time,  Pretzel  Time's parent  company,  subsidiaries  and  affiliates and their
shareholders,  directors,  officers,  employees, agents successors and assignees
(the  "Indemnified  Parties")  against  and to  reimburse  them for any  claims,
liabilities,  lawsuits,  demands,  actions, damages and expenses arising from or
out  of:  (1) any  breach  of the  agreements,  covenants,  representations,  or
warranties of Area Developer contained in this Agreement or franchise agreement;
(2) any  damages  or  injury  to any  person,  including,  but not  limited  to,
employees  of Area  Developer or a  Controlled  Affiliate,  employees of Pretzel
Time, customers of Area Developer or a Controlled Affiliate,  and members of the
public,  suffered  or  incurred  on or about any  Pretzel  Time  Store  owned or
operated by Area Developer or a Controlled  Affiliate;  (3) product  liabilities
claims  or  defective  manufacturing  of the  products  by Area  Developer  or a
Controlled  Affiliate;  or (4) the  activities  hereunder or under any franchise
agreement of Area Developer or a Controlled  Affiliate or any of their officers,
owners,  directors,  employees,  agents or  contractors.  For  purposes  of this
indemnification,  claims  shall mean and  include  all  obligations,  actual and
consequential  damages and costs reasonably incurred in the defense of any claim
against the  Indemnified  Parties,  including,  without  limitation,  reasonable
accountants',  arbitrators',  and attorneys'  and expert witness fees,  costs of
investigation  and proof of facts,  court costs,  other litigation  expenses and
travel and living expenses. Pretzel Time shall have the right to defend any such
claim against  Pretzel Time.  This  indemnity  shall  continue in full force and
effect subsequent to and  notwithstanding  the expiration or termination of this
Agreement.
<PAGE>


33.      Injunctive Relief.
          Pretzel Time and Area Developer  shall each have the right in a proper
case  to  obtain  specific  performance,  temporary,  preliminary  or  permanent
injunctive  relief  from a court  of  competent  jurisdiction  without  bond and
without proof of damages. 34. Rights of Parties are Cumulative.
          Pretzel Time's and Area  Developer's  rights  hereunder are cumulative
and their  exercise or enforcement  of any right or remedy  hereunder  shall not
preclude their  exercise or  enforcement of any other right or remedy  hereunder
which they are entitled by law to enforce. 35. Costs and Attorneys' Fees.
          If a claim for  amounts  owed by Area  Developer  to  Pretzel  Time or
Pretzel Time's affiliates is asserted in any arbitration or judicial  proceeding
or appeal  thereof,  or if Pretzel Time or Area Developer is required to enforce
this Agreement in an arbitration or judicial  proceeding or appeal thereof,  the
party prevailing in such  proceedings  shall be entitled to reimbursement of its
costs and expenses,  including  reasonable  arbitrators',  accounting  and legal
fees,  whether  incurred prior to, in preparation for or in contemplation of the
filing of any written  demand,  claim,  suit,  action,  hearing or proceeding to
enforce the  obligations of this  Agreement.  If Pretzel Time incurs expenses in
connection  with  Area  Developer's  failure  to pay when due  amounts  owing to
Pretzel Time, to submit when due any reports,  information or supporting records
or otherwise to comply with this Agreement,  including, but not limited to legal
arbitrators'  and accounting  fees, Area Developer  shall upon demand  reimburse
Pretzel Time for any such costs and expenses which Pretzel Time incurs.

36.      Continuing Obligations.
         All of  Pretzel  Time's  and Area  Developer's  obligations  under this
Agreement  which  expressly  or  by  their  nature  survive  the  expiration  or
termination of this Agreement shall continue in full force and effect subsequent
to and  notwithstanding  the expiration or  termination of this Agreement  until
they are satisfied in full or by their nature expire. 37. Grant Of Franchisees.
          Upon  termination  or  expiration  (without  execution  of a successor
Development Agreement) of this Agreement for any reason, Area Developer's rights
under this  Agreement  will  terminate.  Pretzel  Time will  thereafter  have no
further  obligation to grant Area  Developer  additional  franchises for Pretzel
Time Units and will be free to  operate or grant  other  persons  franchises  to
operate  Pretzel  Time  Units  within  the  Area  Developer's   Territory.   38.
Modification.
         This  Agreement  may not be  modified  except in writing  signed by the
parties hereto.
39.      Pretzel Time's Option To Purchase Pretzel Time Units.
         Area  Developer  acknowledges  that  Pretzel  Time has  certain  rights
pursuant to the franchise  agreements  for the Pretzel Time Units located within
Area  Developer's  Territory  that grant  Pretzel Time the right to purchase the
Pretzel  Time Stores  along with all assets  related  thereto if the  respective
franchise  agreement  is  terminated  or expires  (pursuant to Section 20 of the
franchise  agreement).  Area  Developer  agrees that Pretzel Time shall have the
right to purchase the Pretzel Time Units along with all assets  related  thereto
as provided for in the respective  franchise  agreement (s) (pursuant to Section
20 of the respective franchise agreement) which is hereby incorporated herein by
reference. 40. Death Or Disability Of Franchisee.
         Upon the death or permanent  disability  of Area  Developer or, if Area
Developer  is  a  corporation  or  partnership,  the  owner  of  a  "Controlling
Interest"(as  defined in Section 59 of this  Agreement) in Area  Developer,  the
executor, administrator,  conservator, guardian or other personal representative
of such Owner shall transfer Area Developer's interest in this Agreement or such
interest in Area Developer to Pretzel Time.  Such  disposition of this Agreement
or such interest in Area Developer shall be completed  within a reasonable time,
not to exceed six (6) months from the date of death or permanent disability, and
shall be  subject  to all the  terms  and  conditions  applicable  to  transfers
contained in Section 44 of this  Agreement.  Failure to transfer the interest in
this  Agreement or such  interest in Area  Developer  within said period of time
shall constitute a breach of this Agreement. 41. Public Or Private Offerings.
       
<PAGE>

 In the event Area Developer (or any of Area Developer's  owners) shall,
subject to the restrictions  and conditions of transfer  contained in Section 44
of this  Agreement,  attempt to raise or secure funds by the sale of  securities
(including,  without limitation, common or preferred stock, bonds, debentures or
general or limited partnership  interests) in Area Developer or any affiliate of
Area Developer,  Area Developer,  recognizing  that the written  information may
reflect upon Pretzel Time,  agrees to submit any such written  information  used
with  respect  thereto  prior to its  inclusion in any  registration  statement,
prospectus  or similar  offering  circular or memorandum  and to obtain  Pretzel
Time's written  consent to the method of financing prior to any offering or sale
of such  securities.  Pretzel  Time's written  consent  pursuant to this Section
shall not imply or constitute  Pretzel Time's  approval with respect to the sale
of the  securities,  the offering  literature  submitted to Pretzel Time and any
other aspect of the offering.  No information  respecting  Pretzel Time shall be
included in any disclosure  document unless such  information has been furnished
by Pretzel Time in writing  pursuant to Area  Developer's  written  request,  in
which Area Developer  states the specific  purposes for which the information is
to be used.  Should Pretzel Time, in Pretzel Time's sole  discretion,  object to
any reference to Pretzel Time or Pretzel Time's business or to the  relationship
of Area  Developer or a  Controlled  Affiliate in such  offering  literature  or
prospectus,  such  literature or  prospectus  shall not be used unless and until
Pretzel Time's objections are withdrawn.  Pretzel Time assumes no responsibility
whatsoever for any offering. Area Developer shall pay Pretzel Time's expenses in
connection with the offering or proposed offering.
         The prospectus or other literature  utilized in any such offering shall
contain the  following  language in  bold-face  type on the first  textual  page
thereof:
         PRETZEL  TIME,  INC. IS NOT  DIRECTLY OR  INDIRECTLY  THE ISSUER OF THE
         SECURITIES OFFERED HEREBY AND ASSUMES NO RESPONSIBILITY WITH RESPECT TO
         THIS OFFERING AND/OR THE SUFFICIENCY OR ACCURACY OF THE INFORMATION SET
         FORTH HEREIN,  INCLUDING ANY  STATEMENTS  WITH RESPECT TO PRETZEL TIME,
         INC.  PRETZEL TIME,  INC.  DOES NOT ENDORSE OR MAKE ANY  RECOMMENDATION
         WITH RESPECT TO THE  INVESTMENT  CONTEMPLATED  BY THIS  OFFERING.  Area
         Developer  (and each of Area  Developer's  owners) agrees to indemnify,
         defend, and hold harmless
Pretzel Time,  Pretzel Time's parent company,  subsidiaries,  and Affiliates and
their officers, directors, employees and agents from any and all claims, demands
and  liabilities,  and all costs and expenses  (including,  without  limitation,
reasonable  attorneys' fees) incurred in defending against such claims,  demands
or  liabilities,  arising  from the  offer or sale of such  securities,  whether
asserted  by a  purchaser  of any such  security  or by a  governmental  agency.
Pretzel  Time shall have the right (but not the  obligation)  to defend any such
claims,  demands or  liabilities  and/or to  participate  in the  defense of any
action to which Pretzel Time is named as a party. 42. Waiver.
         The failure of either party to insist upon strict performance of any of
the terms of this Agreement,  or the waiver by either party of any breach of any
terms of this Agreement,  shall not prevent any subsequent strict enforcement of
such terms nor be deemed a waiver of any subsequent  breach,  whether similar in
nature or not.

<PAGE>

43.      Restrictive Covenants.
         Area Developer  recognizes that the restrictive  covenants contained in
this Agreement are essential to protect the business  interests and goals of the
Pretzel Time, and that violation of these  restrictions  will cause  irreparable
harm to the Pretzel Time. In the event of a breach or a threatened breach by the
Area  Developer,  Area Developer thus  acknowledges  and agrees that should Area
Developer violate the restrictive covenants contained in this Agreement, Pretzel
Time shall be entitled to seek  special,  preliminary,  temporary  or  permanent
injunctive  relief, as well as any other rights or remedies to which the Pretzel
Time shall be entitled.
44.  No Assignment.
         The Area Developer  shall not assign,  transfer and/or sell any of Area
Developer's  rights or delegate any of Area  Developer's  obligations  hereunder
without  the prior  written  consent  of  Pretzel  Time,  which  consent  may be
arbitrarily  withheld by Pretzel Time in Pretzel Time's sole discretion.  To the
extent assignable, this Agreement shall be binding upon and inure to the benefit
of the parties hereto and their respective  successors and assigns.  Each of the
following shall be deemed to be an assignment:
                  (a) the  transfer of the rights of Area  Developer  hereunder;
                  (b) the transfer of fifty  percent or more in the aggregate of
                  the  capital  stock  or  voting  power of any  corporate  Area
                  Developer,  Area Developer's parent company or any subsidiary,
                  controlled  affiliate,  affiliate,  officer,  director  and/or
                  shareholder(s);  (c) the issuance of stock by a corporate area
                  developer such that the newly issued shares  constitute  fifty
                  percent  (50%) or more,  in the aggregate of the capital stock
                  or  voting  power  of the  corporate  franchisee;  or (d)  the
                  transfer  of  fifty  percent  (50%)  or more in the  aggregate
                  partnership interest of a partnership area developer.
         45.      Rights Of Parties Are Cumulative.
         The rights of Area  Developer  and Pretzel Time are  cumulative  and no
exercise or enforcement by Pretzel Time or Area Developer of any right or remedy
hereunder  shall  preclude the exercise or  enforcement  by Pretzel Time or Area
Developer of any other right or remedy to which the party is entitled.

<PAGE>

         46.      WAIVER OF JURY TRIAL.
         BOTH PRETZEL TIME AND THE AREA  DEVELOPER  IRREVOCABLY  WAIVES TRIAL BY
JURY IN ANY ACTION,  PROCEEDING  OR  COUNTERCLAIM,  WHETHER AT LAW OR IN EQUITY,
BROUGHT BY EITHER PARTY.  THE PARTIES  FURTHER AGREE THAT NEITHER SHALL DEMAND A
JURY TRIAL IN THE EVENT OF LITIGATION.
INITIALS
AREA DEVELOPER
PRETZEL TIME
        
 47.  Waiver Of Punitive Damages.
         Except with respect to Area Developer's obligation to indemnify Pretzel
Time, the parties waive to the fullest  extent  permitted by law any right to or
claim for any punitive or exemplary damages against the other and agree that, in
the event of a dispute  between them,  the party making a claim shall be limited
to recovery of any actual damages it sustains.
         48.  Exclusive Jurisdiction.
         Both Pretzel Time and Area Developer  agree that any action arising out
of or relating to this agreement,  including without  limitation,  the offer and
sale of the area developer  rights  hereunder shall be instituted and maintained
only in a state or federal  court of  general  jurisdiction  in Dauphin  County,
Pennsylvania  or the county in which Pretzel Time maintains its principal  place
of business.  Area Developer  irrevocably  submits to the  jurisdiction  of said
court  and  waives  any  objection   Area  Developer  may  have  to  either  the
jurisdiction or venue of such court.
         49.      Limitations Of Claims.
         Except  for  claims  brought  by  Pretzel  Time  with  regard  to  Area
Developer's  obligations  to make  payments  to Pretzel  Time  pursuant  to this
agreement or to indemnify  Pretzel Time pursuant to this agreement,  any and all
claims arising out of or relating to this agreement or the  relationship of Area
Developer and Pretzel Time pursuant to this agreement  shall be barred unless an
action is commenced within:  (a) two (2) years from the date on which the act or
event  giving  rise to the claim  occurred  or (b) one (1) year from the date on
which Area Developer or Pretzel Time knew or should have known,  in the exercise
of reasonable diligence of the facts given rise to such claims, whichever occurs
first. 50. Governing Law.
         This  Agreement  shall be  governed  by,  construed,  and  enforced  in
accordance with, the laws of the Commonwealth of Pennsylvania  without regard to
its principles of conflicts of law.
51.      Captions.
         The captions and paragraph  headings in this Agreement are included for
convenience  of  reference  only and shall not  affect or be  considered  in the
interpretation or construction of any provision of this Agreement.
52.      Approvals.
         Except where this Agreement expressly obligates Pretzel Time reasonably
to approve or not unreasonably to withhold Pretzel Time's approval of any action
or request by Area Developer,  Pretzel Time has the absolute right to refuse any
request by Area Developer or to withhold  Pretzel Time's  approval of any action
by Area Developer that requires approval by Pretzel Time.
 53.     Public Or Private Offerings.
         If the Area Developer (or any of Area  Developer's  owners) attempts to
raise or secure funds by the sale of securities, the Area Developer is obligated
to pay Pretzel  Time's  then  current fee to cover  Pretzel  Time's  expenses in
connection with the offering or proposed  offering.  Currently,  that fee is Ten
Thousand  Dollars  ($10,000.00).  Such fee shall be payable by Area Developer to
Pretzel Time in cash upon demand.

<PAGE>

54.      Severability.
         In the event that any  provision or part  thereof in this  Agreement is
held  invalid  or  unenforceable  by a court  or  other  tribunal  of  competent
jurisdiction,  then the same shall be deemed severed and separate from the other
provisions of this Agreement which shall remain in full force and effect. To the
extent  enforcement  is limited,  then the  provision or  provisions so affected
shall be deemed to have been modified to reflect the limitation on  enforcement.
55. Notices.
         All  notices,  requests,  demands and other  communications  under this
Agreement  (collectively  a notice)  shall be in writing  and shall be deemed to
have been duly given if delivered by hand against  written  receipt or if mailed
by United States certified or registered mail, return receipt requested, postage
pre-paid,  properly  addressed  as follows,  or to such other  address as may be
specified in a notice given hereunder.
         If to Pretzel Time:                               If to Area Developer:

         Pretzel Time, Inc.                                ___________________
         Attn:  Rich Hankins
- -------------------
         4800 Linglestown Road, Suite 202                   ___________________
         Harrisburg, PA 17112                               ___________________
         With a copy to:

         Timothy T. Mitchell, Esquire
         Rashti and Mitchell
         Attorneys at Law
         4422 Ridgeside Drive
         Dallas, Texas 75244

56.      Counterparts.
         This Agreement may be execute in one or more  counterparts,  any and or
all of which shall constitute one and the same instrument.
57.      Entire Agreement.
         This Agreement and the exhibits attached hereto and incorporated herein
by  reference  sets forth the entire  agreement  and  understanding  between the
parties with respect to the subject matter herein and supersedes all other prior
and contemporaneous agreements, understandings,  representations and warranties,
whether oral or written, except that neither party shall be relieved from making
payment of any amounts due and owing under any  agreement  entered into prior to
the date hereof.  This Agreement may not be amended,  modified or altered or any
of its provisions waived except in writing and signed by the authorized  officer
of the party against whom enforcement is sought. 58. Time Is Of The Essence.
         Time is of the essence with regards to each provision of this Agreement
as to which time is a factor.

<PAGE>

59.      Certain Definitions.
         As used in this Agreement the following  terms shall have the following
definitions:
         a. The term,  "Affiliate,"  as used in relation to Pretzel Time,  shall
mean any person,  entity or company that directly or indirectly owns or controls
Pretzel Time,  is directly or indirectly  owned or controlled by Pretzel Time or
is under common control with Pretzel Time.
         b. The term,  "Competitive  Business" shall mean any business operating
or granting franchises or licenses to others to operate a soft pretzel outlet or
any similar food service business,  other than a business,  otherwise within the
definition  of a Competitive  Business,  which is (i) owned and operated by Area
Developer,  (ii) is in  existence on the date of this  Agreement,  and (iii) has
been disclosed to Pretzel Time in writing prior to execution of this Agreement.
         c. The term,  "Competitive  Business"- A business or enterprise,  other
than a Pretzel Time Unit, that:
                  (i) Offers food  products  which are the same as or similar to
the  products  for  consumer  consumption  off  premises  or other  distribution
channels; or
                   (ii)  Grants  or  has  granted   franchises  or  licenses  or
establishes  or has  established  joint  ventures  for  the  development  and/or
operation  of a business or an  enterprise  described  in the  foregoing  clause
subitem 59(c)(i).
         d. The term, "Controlled Affiliate" shall mean a corporation or general
or limited  partnership  that Area  Developer is authorized by this Agreement to
form to develop and operate a Pretzel Time Store, provided that:
                 
(i) Area  Developer  owns not less than fifty  percent (50%) of the ownership of
such corporation or partnership;
              
   (ii)  Area  Developer  has at least the  percentage  of voting
power  required  under  applicable  law  to  authorize  a  merger,  liquidation,
dissolution or transfer of  substantially  all of the assets of such corporation
or partnership;
                  (iii)  If the  Controlled  Affiliate  is a  partnership,  Area
                  Developer  is  the  managing  partner;   (iv)  Area  Developer
                  establishes to Pretzel Time's satisfaction that Area Developer
                  has, and
during the term of the franchise agreement for the Pretzel Time Unit to be owned
and  operated  by the  Controlled  Affiliate  will have,  the right and power to
control  the  operation  of  such  Pretzel  Time  Unit  and the  sale  or  other
disposition of such Pretzel Time Unit;
                 
 (v)      Such corporation or partnership conducts no Competitive Business;
                 
 (vi) Area  Developer  executes  an  "Owner's  and  Guarantor's
Undertaking  And Assumption of  Obligations" (a copy of which is attached hereto
as Exhibit "A") in which Area Developer guarantees performance by the Controlled
Affiliate of the terms and conditions of Area  Developer's  franchise  agreement
and agrees that Area Developer will assume full and unconditional  liability for
and agree to perform all obligations, covenants and agreements of the franchisee
contained in the franchise agreement;
                  (vii) All owners of the issued and  outstanding  capital stock
or partnership  interests of such  corporation  or  partnership  have good moral
character; and,
  
<PAGE>

               (viii) All  principal  owners of the  issued  and  outstanding
capital  stock  or  general   partnership   interests  of  such  corporation  or
partnership  execute an  "Owner's  and  Guarantor's  Undertaking"  in which they
assume full and unconditional liability for, guarantee, and agree to perform all
obligations,  covenants  and  agreements  of  the  franchisee  contained  in the
franchise agreement.
         (e) The  term,  "Controlling  Interest"  shall  mean an  interest,  the
ownership  of which  empowers  the  holder  thereof to  exercise  a  controlling
influence over the  management,  policies or personnel of an entity on any issue
and shall prevent any other person, group, combination,  or entity from blocking
voting  control  on any  issue  or  exercising  any  veto  power.  If a  limited
partnership,  a general  partnership  interest  or such  percentage  of  limited
partnership  interests as shall permit the replacement or removal of any general
partner.  Without  limiting the  generality of the  foregoing,  ownership of ten
percent (10%) or more of the equity or voting  securities  of a  corporation  or
ownership of any general partnership  interest in a partnership or joint venture
shall be  deemed  conclusively  to  constitute  a  Controlling  Interest  in the
corporation, partnership, or joint venture, as the case may be.
         (f) The term "Marks" shall mean the  trademarks,  service marks,  logos
and other commercial symbols which Pretzel Time authorizes Area Developer to use
to  identity  the  services  and/or  products  offered  by Pretzel  Time  Units,
including the mark "Pretzel Time" and the Trade Dress (defined below);  provided
that such trademarks,  service marks,  logos,  other commercial  symbols and the
Trade Dress are subject to  modification  and  discontinuance  at Pretzel Time's
sole  discretion and may include  additional or substitute  trademarks,  service
marks, logos, commercial symbols and Trade Dress as provided in this Agreement.
         (g) The term "Trade Dress" shall mean the unit design,  decor and image
which Pretzel Time  authorizes  and requires Area Developer to use in connection
with the  operation  of Pretzel  Time  Units,  as it may be revised  and further
developed by Pretzel Time or Pretzel time's  Affiliates from time to time and as
further described in Pretzel Time's manuals.
         (h)      The  term  "Pretzel  Time  Unit"  shall  mean a  food  service
                  business  that: (1) offers  products for consumer  consumption
                  off-premises, provided that
         Pretzel Time, may in its sole discretion, authorize and/or require such
         business to offer TCBY  yogurt  products  pursuant to a Yogurt  Product
         Addendum  (defined in the Franchise  Agreement)  or to operate  Special
         Distribution  Arrangements pursuant to a Special Distribution Agreement
         (defined in the Franchise Agreement); and
            (2)      operates using the Pretzel Time System and the Marks; and


<PAGE>



DEVEPAG2.3.3.95
                  (3) is either  operated by Pretzel Time or its  Affiliates  or
         pursuant to a valid franchise from Pretzel Time. Pretzel Time Units are
         of three types:  (1) stores,  (2) carts,  and (3) kiosks.  (i) The term
         "Products" shall mean products approved or required by Pretzel Time
from time to time in its sole discretion for sale at or from Pretzel Time Units,
including,  without  limitation,  hand-rolled  soft pretzels of various  flavors
including,   without  limitation,   chocolate  chip,  raisin,  honey-wheat,  and
cinnamon,  frozen  pretzels and other  pretzel-related  products  and  toppings,
bagels,  frozen  yogurt,  beverages,  other  food  products  and  other  Pretzel
Time-approved  products,  provided  that the  foregoing  products are subject to
modification  or  discontinuance  in Pretzel Time's sole discretion from time to
time and may include additional or substitute products.
         (j) As used herein, the term "Non-Traditional  Pretzel Time Unit" shall
mean any Pretzel Time Unit not located in a Shopping Mall.
         (k) As used herein,  the term "Pretzel Time Stores" shall mean "Pretzel
         Time  Units."  (l) As used herein the term  "Nontraditional  Locations"
         shall mean Non-Traditional Pretzel Time
Units that are located in airports,  amusement  parks,  travel plazas,  schools,
colleges, universities,  hospitals, business offices, office buildings, military
facilities,  entertainment  facilities  and/or  entertainment  events,  sporting
facilities  and/or  sporting  events,   grocery  stores,   convenience   stores,
supermarkets,  bus stations,  train stations,  rapid transit stations, toll road
plazas, parks, toll road and/or limited access highway facilities.
         (m) As used herein the term "Nontraditional Frozen Pretwisted Products"
shall mean frozen pretwisted  pretzel products  designated by Pretzel Time to be
sold as "Pretzel Time" products.  Area Developer acknowledges that products that
are not sold  under  the  "Pretzel  Time"  name  shall not be  governed  by this
Agreement. Area Developer acknowledges that Pretzel Time may sell Nontraditional
Frozen  Pretwisted  Products  that are  branded and such  products  that are not
branded under the "Pretzel Time" name in and/or from Area Developer's  Territory
without compensation to Area Developer. 60. Successors.
         This  Agreement  shall  bind and  inure to the  benefit  of the  heirs,
executors, administrators, legal representatives,  successors and assigns to the
parties hereto.
61.      Terminology.
         All terms and words used in this  Agreement,  regardless  of the number
and gender in which they are used,  shall be deemed and construed to include any
other number, singular or plural, and any other gender, masculine,  feminine, or
neuter,  as the  context  of sense of this  Agreement  of any  section or clause
herein may require,  as if such word had been fully and properly  written in the
appropriate number and gender.
62.      Invalid Or Unenforceable Provisions.
         If any provisions of this  Agreement,  or its application to any person
or  circumstance,  is deemed  invalid or  unenforceable  by a court of competent
jurisdiction,  then the remainder of this  Agreement or the  application of such
provision  to other  persons or  circumstances  shall not be  affected  thereby,
provided,  however,  that if any provision or application  thereof is invalid or
unenforceable,  the court shall  substitute a suitable and  equitable  provision
therefore  in order to carry out,  so far as may be valid and  enforceable,  the
intent and purpose of the invalid or unenforceable provision.
<PAGE>

63.  National  Contracts,  Nontraditional  Locations and  Nontraditional  Frozen
Pretwisted  Products.  Concerning:  (a) national contracts  (including  Marriott
Corporation and TCBY Systems Inc.); (b) Nontraditional  Locations;  and, (c) the
sale of  Nontraditional  Frozen  Pretwisted  Products,  that directly  relate to
income derived by Pretzel Time from the States of _____________,  Area Developer
acknowledges  that  Area  Developer  shall  have no rights  concerning  said (a)
national contracts  (including Marriott  Corporation and TCBY Systems Inc.); (b)
Nontraditional  Locations;  and, (c) sale of  Nontraditional  Frozen  Pretwisted
Products.
     
    IN WITNESS WHEREOF,  the parties have hereunto caused this agreement to
be executed the day of ______________________ 1996.

WITNESSES:                                  PRETZEL TIME, INC.



BY:/s/Martin E. Lisiewski

NAME:Martin E. Lisiewski
TITLE:



AREA DEVELOPER

BY:/s/Michael R. Ward
NAME:Michael R. Ward
TITLE:VP


<PAGE>



DEVEPAG2.3.3.95

                                            EXHIBITS




Exhibit A  .................................. Owners & Guarantor's Undertaking

Exhibit B  .............................................  Principle Owners

Exhibit C    .................................... Area Developer's Development
       Obligations

Exhibit D  .................................  Area Developer Responsibilities

Exhibit E  .............................................   Franchise Agreement





























<PAGE>



   

                                            EXHIBIT D
                         AREA DEVELOPER RESPONSIBILITIES

This  Exhibit  is annexed  to and forms a part of the Area  Developer  Agreement
executed on , 199 by and between Pretzel Time, Inc. and .

         The parties  herein  agree that the  following  is the list of the Area
Developer's duties, obligations and responsibilities:

I.       GENERAL RESPONSIBILITIES
         1.  Secure  maximum  sales  volume  from  the  potential  sales in your
territory.

         2. Provide adequate and consistent  service to the franchise  community
         in your territory.

         3.       Develop company  goodwill by increasing  Pretzel Time prestige
                  and  improve  Pretzel  Time's  relationship  with  franchisees
                  wherever  possible and conducting  yourself in a way that will
                  reflect Pretzel Time's high integrity.

         4. Show a steady growth in ability and self-development by:

         a.  accepting and using marketing and sales promotion tools and acids;
                  b.  using  to  good  advantage  all  training  techniques  and
                  marketing  aids  in  making  the  franchisee's  business  more
                  profitable;  c. improve  yourself  through company training in
                  selling and promotion;  d. become  thoroughly  acquainted with
                  all Pretzel Time's  policies,  programs and products;  and, e.
                  attending training classes at least once every 24 months.

         5.       Effectively  plan  and  organize  your  territory  and  job to
                  accomplish the basic objectives of the job of area developer.

         6. Acquaint  yourself with competition which you will encounter in your
territory.

         7. Become conversant about the general economy of your territory.

         8. Learn the business history and operations of the franchisees  within
the designated territory.

         9. Organize your non-promotion tasks to carry out the job of promotion,
training and support by:



<PAGE>



DA.AGT2.24.95
                                      D- 4


                  a.  Setting up adequate files for reference in future work;

                  b. Prepare an overall plan of development in your territory to
                  use as a reference to accomplish your basic objectives.

         10.      Protect the Pretzel Time's trademarks.

II.      SPECIFIC RESPONSIBILITIES

         1.       Completion of Pretzel Time's Management Training Program;

         2.  Establishment  of office space within the  designated  territory to
conduct business;

     3.  Representation  to others as an agent,  not as an  employee  of Pretzel
     Time;

         4.       Submission  of  an  annual   business  plan  to  Pretzel  Time
                  specifying  nature of the  organization,  and  manner in which
                  territory will be developed;

5.   Opening a Pretzel Time Unit owned and operated by Area Developer;

         6. Compliance with the new unit development procedures outlined below:

                  a.       Franchisees must be approved by Pretzel Time;
                  b.       Prompt completion of site checklist and submission to
                           Pretzel Time (only when requested by Pretzel Time);
                 c  Initiation of remaining steps in franchise inquiry process;
                  d.       After Pretzel Time approves site, lease  negotiations
                           handled solely by Pretzel Time; and
                  e.       Assist  franchisee  in  unit  build-out  process  and
                           assist  franchisee's plan approval by Pretzel Time or
                           Pretzel Time's designated agent.
<PAGE>

         7.       No contact is to be  initiated  with any mall  representatives
                  until  a  franchisee  is  approved  by  Pretzel  Time  for the
                  location;

         8.       Work on site for a minimum of two days  immediately  preceding
                  opening day and three days immediately  following  opening day
                  at  each  new  unit  opening   within  the  Area   Developer's
                  Territory.  In the event that a franchise is sold, transferred
                  or assigned,  the Area  Developer  shall work on site with the
                  new  franchisee  for five days  beginning when the location is
                  transferred to the new franchisee;

         9.       Submit a completed  unit  opening  checklist  to Pretzel  Time
                  within 5 days of each new unit  opening  or a  transfer  of an
                  existing franchise within the Area Developer's Territory;

         10.      Permit  units  within the Area  Developer's  Territory to open
                  only  after  ensuring   Pretzel  Time's  standards  have  been
                  attained in every item of the new unit opening checklist;

     11.  Fulfill  all  additional  responsibilities  as  defined  in  the  Area
          Developer's Agreement; and

         12.      Insure that all franchisees within their designated  territory
                  are using Pretzel  Time-approved  food,  beverages,  products,
                  paper goods and supplies.

         13.      Submission of quarterly  financial  reports on a calendar year
                  basis to Pretzel Time, Inc.

<PAGE>

FRANCHISOR:
WITNESSES: PRETZEL TIME, INC.



BY:

NAME: ____________________
- -------------------
TITLE: ____________________




AREA DEVELOPER:


BY:

NAME: ___________________
- -------------------
TITLE: ___________________







<PAGE>



DA.AGT2.24.95

                                   EXHIBIT "E"


                             THE FRANCHISE AGREEMENT



     (A COPY OF THE FRANCHISE  AGREEMENT IS ATTACHED TO THE OFFERING CIRCULAR AS
     EXHIBIT "C" OF THE OFFERING CIRCULAR)


























<PAGE>


                                   EXHIBIT "C"
                                       TO
                                DEVELOPMENT AGREEMENT
                             BEING AREA DEVELOPER'S
                             DEVELOPMENT OBLIGATIONS


         Area  Developer  hereby agrees to have open and in operation at the end
of each Development  Period described below the cumulative total of Pretzel Time
Units shown below as the  development  obligations  (sometimes in this Agreement
referred to as the "Development  Obligations")  for such  Development  Period in
Area Developer's Territory:
<TABLE>
<CAPTION>
<S>               <C>                                 <C>    

Development      Date Development Development            Number of Pretzel Time
Period          Period Commences Period Ends          Stores to be in Operation

First


Second


Third


Fourth


Fifth

</TABLE>






















<PAGE>














                            AREA DEVELOPER AGREEMENT

                                 BY AND BETWEEN

                               PRETZEL TIME, INC.

                                       AND


                                        -----------------------------------




<PAGE>


                                    EXHIBIT E

                            TO THE OFFERING CIRCULAR

                              OF PRETZEL TIME, INC.




                            AREA DEVELOPER AGREEMENT



<PAGE>



                                    EXHIBIT J
                            TO THE OFFERING CIRCULAR
                              OF PRETZEL TIME, INC.









                              FINANCIAL STATEMENTS


<PAGE>



                                                        38


"company  owned  stores")  shall mean any Pretzel  Time Unit owned,  directly or
indirectly,  by Pretzel Time or by a  corporation  in which  Pretzel Time is the
majority shareholder.
11.      Area Developer Expenses.
         Area  Developer  acknowledges  that Area Developer may incur no cost or
expenses  on behalf of Pretzel  Time  without  obtaining  Pretzel  Time's  prior
written approval in each instance, if any.
12.      Term.
   
         The  term  of  this  Agreement  shall  be one  year  commencing  on the
Effective Date and shall renew automatically from year to year thereafter unless
otherwise terminated in accordance with Sections 18 and/or 19 of this Agreement.
Each one year period  shall be  considered a  Development  Period as further set
forth on Exhibit "C." [Note:  Pursuant to Maryland Law (COMAR  02.02.08.16L) any
general  release  required as a condition of renewal and/or  assignment/transfer
will not apply to any liability under the Maryland  Franchise  Registration  and
Disclosure Law. Any claims arising under the Maryland Franchise Registration and
Disclosure Law must be brought within 3 years after the grant of the franchise.]
    

13.      Execution of Franchise Agreement.
         Area Developer  acknowledges  that all franchisees in Shopping Malls in
the Area Developer's  Territory shall execute a franchise  agreement in form and
substance  acceptable to Pretzel  Time,  as  determined  in Pretzel  Time's sole
discretion.  A copy of the Pretzel Time Franchise Agreement (including exhibits,
riders,  shareholder  guarantees,  preliminary  agreements and other agreements)
that Pretzel Time  currently  uses in granting  franchises for the ownership and
operation  of  Pretzel  Time  Stores  in the  state  in which  Area  Developer's
Territory is located is attached hereto as Exhibit "E" and  incorporated  herein
by reference the same as if fully copied and set forth at length.  Further, Area
Developer  hereby agrees to execute a franchise  agreement for each Pretzel Time
unit that Area  Developer  opens,  which  form and  substance  of the  franchise
agreement shall be acceptable to Pretzel Time in Pretzel Time's sole discretion.
Further, Area Developer hereby agrees to be bound by the


<PAGE>



Area  Developer  and Pretzel  Time  pursuant to this  agreement  shall be barred
unless an action is commenced  within:  (a) two (2) years from the date on which
the act or event giving rise to the claim  occurred or (b) one (1) year from the
date on which Area  Developer or Pretzel Time knew or should have known,  in the
exercise  of  reasonable  diligence  of the  facts  given  rise to such  claims,
whichever occurs first. 50. Governing Law.
   
         This  Agreement  shall be  governed  by,  construed,  and  enforced  in
accordance with, the laws of the Commonwealth of Pennsylvania  without regard to
its  principles  of  conflicts  of law;  provided  a lawsuit  may be  brought in
Maryland  for claims  arising  under the  Maryland  Franchise  Registration  and
Disclosure Law.
    
51.      Captions.
         The captions and paragraph  headings in this Agreement are included for
convenience  of  reference  only and shall not  affect or be  considered  in the
interpretation or construction of any provision of this Agreement.
52.      Approvals.
         Except where this Agreement expressly obligates Pretzel Time reasonably
to approve or not unreasonably to withhold Pretzel Time's approval of any action
or request by Area Developer,  Pretzel Time has the absolute right to refuse any
request by Area Developer or to withhold  Pretzel Time's  approval of any action
by Area Developer that requires approval by Pretzel Time.
 53.     Public Or Private Offerings.
         If the Area Developer (or any of Area  Developer's  owners) attempts to
raise or secure funds by the sale of securities, the Area Developer is obligated
to pay Pretzel  Time's  then  current fee to cover  Pretzel  Time's  expenses in
connection with the offering or proposed offering. Currently, that


<PAGE>


     20. Further Assurances. Each of the parties hereto hereby agrees to execute
     and deliver any further  instruments,  certificates and documents as may be
     reasonably  requested  by the other  party  hereto to carry out the  terms,
     conditions and responsibilities of this Agreement.

21.      Noncompetition.
         Area  Developer  agrees  that  for a term of one  (1)  year  after  the
termination  or expiration of this  Agreement,  neither Area  Developer nor Area
Developer's  shareholders,   directors  or  officers  will  engage  directly  or
indirectly,  whether  individually or in partnership or in conjunction  with any
person,  firm,  associations,  syndicate or  corporation,  as principal,  agent,
shareholder,  employee,  consultant  or in any other manner  whatsoever,  in any
business activity competitive with the business of Pretzel Time within three (3)
miles of any Pretzel Time Unit.  Area Developer  agrees that the limitations set
forth above are reasonable in time and geographic scope. If any provision hereof
is held invalid or  unenforceable,  the remainder shall  nevertheless  remain in
full force and effect.  It is the  intention of the parties that this  Agreement
shall not be terminated  thereby but shall be deemed to have been amended to the
extent required to render this Agreement valid and  enforceable,  such amendment
to apply  only  with  respect  to the  jurisdiction  of the  court  making  such
adjucation. Covenants not to compete such as those mentioned above are generally
considered unenforceable in the State of North Dakota. 22. Confidentiality.
         Both  Pretzel  Time and the Area  Developer  recognize  that during the
course of this  Agreement,  Pretzel  Time may loan to the Area  Developer,  Area
Developer's shareholders,  officers, employees and agents valuable, confidential
and  proprietary  information  pertaining  to Pretzel  Time's  operations.  Area
Developer  agrees to hold in a  fiduciary  capacity  for the  benefit of Pretzel
Time,  Pretzel  Time's  subsidiaries,  successors,  and  assigns  all secret and
confidential information, including


<PAGE>


To the extent assignable,  this Agreement shall be binding upon and inure to the
benefit of the parties hereto and their respective  successors and assigns. Each
of the following shall be deemed to be an assignment:
                  (a) the  transfer of the rights of Area  Developer  hereunder;
                  (b) the transfer of fifty  percent or more in the aggregate of
                  the  capital  stock  or  voting  power of any  corporate  Area
                  Developer,  Area Developer's parent company or any subsidiary,
                  controlled  affiliate,  affiliate,  officer,  director  and/or
                  shareholder(s);  (c) the issuance of stock by a corporate area
                  developer such that the newly issued shares  constitute  fifty
                  percent  (50%) or more,  in the aggregate of the capital stock
                  or  voting  power  of the  corporate  franchisee;  or (d)  the
                  transfer  of  fifty  percent  (50%)  or more in the  aggregate
                  partnership interest of a partnership area developer.
         45.      Rights Of Parties Are Cumulative.
         The rights of Area  Developer  and Pretzel Time are  cumulative  and no
exercise or enforcement by Pretzel Time or Area Developer of any right or remedy
hereunder  shall  preclude the exercise or  enforcement  by Pretzel Time or Area
Developer of any other right or remedy to which the party is entitled.
         46.      WAIVER OF JURY TRIAL.
                  [INTENTIONALLY DELETED].


         47.      Waiver Of Punitive Damages.
                  [INTENTIONALLY DELETED].

         48.      Exclusive Jurisdiction.
                  [INTENTIONALLY DELETED].

         49.      Limitations Of Claims.
                  [INTENTIONALLY DELETED].


<PAGE>


50.      Governing Law.
                  [INTENTIONALLY DELTED].
51.      Captions.
         The captions and paragraph  headings in this Agreement are included for
convenience  of  reference  only and shall not  affect or be  considered  in the
interpretation or construction of any provision of this Agreement.
52.      Approvals.
         Except where this Agreement expressly obligates Pretzel Time reasonably
to approve or not unreasonably to withhold Pretzel Time's approval of any action
or request by Area Developer,  Pretzel Time has the absolute right to refuse any
request by Area Developer or to withhold  Pretzel Time's  approval of any action
by Area Developer that requires approval by Pretzel Time.
 53.     Public Or Private Offerings.
         If the Area Developer (or any of Area  Developer's  owners) attempts to
raise or secure funds by the sale of securities, the Area Developer is obligated
to pay Pretzel  Time's  then  current fee to cover  Pretzel  Time's  expenses in
connection with the offering or proposed offering. Currently, that








                                 PROMISSORY NOTE

                               MARTIN E. LISIEWSKI


$500,000.00                                                 September 2, 1997

FOR VALUE  RECEIVED,  the  undersigned,  Martin E.  Lisiewski  ("Maker")  hereby
promises to pay to Mrs.  Fields' Holding Company,  Inc., a Delaware  corporation
("Holder"),  the principal sum of Five Hundred Thousand  Dollars  ($500,000.00),
together with simple interest thereon at the rate of ten percent (10%) per annum
(computed  on the basis of a 365-day  year),  on the  unpaid  principal  balance
thereof, on or before the Due Date (as defined below). Payments of principal of,
and interest  on, this Note are to be made in lawful money of the United  States
of America in the State of Utah at the principal office of the Holder.

Payments of principal and interest  shall be made on a monthly basis  commencing
on January 2, 1998.  Unless otherwise  elected by Maker,  payments shall be made
only from  dividends  and  bonuses  paid to Maker from  Pretzel  Time,  Inc.,  a
Pennsylvania  corporation,  which,  Maker hereby  expressly  agrees,  Holder may
offset against such dividends and bonuses without first  delivering such amounts
to Maker.  Unpaid  amounts  due  herein  will  accrue  hereunder  until the next
scheduled  payment of bonus and/or  dividend.  At that time, any accrued amounts
may be offset against such dividend or bonus payment. Each monthly payment shall
equal the net  amount  of each  dividend  or bonus  remaining  after  applicable
withholding  taxes or income  taxes,  as the case may be,  provided  that annual
payments of principal  and interest on this Note shall not exceed the sum of One
Hundred  Thousand  ($100,000)  Dollars and shall be applied  first to  interest,
second to other charges due hereunder, and third to principal.

This Note shall be due and payable upon the earlier of (the "Due Date"):

         1.       September 1, 2002; or

         2.       Ninety  (90)  days  after  the  termination  of  that  certain
                  Shareholders  Agreement  of even  date  entered  by and  among
                  Maker,  Holder and Pretzel Time, Inc., a Delaware  corporation
                  ("PTI"); or

         3.       Ninety  (90)  days  after  the  termination  of  that  certain
                  Employment  Agreement  of even date by and  between  Maker and
                  PTI; or

         4.       an Event of Default described below.

For purposes hereof, an Event of Default shall be:

               a.  Nonperformance.  Failure to pay any  amounts  due  hereunder,
          subject  to a ten (10) day  period to cure  from the due date,  or the
          failure to cure any other default hereunder within thirty (30) days of
          the receipt of written notice from Holder of such a default;

                  b.  Extraordinary  Events. If (i) Maker shall file a voluntary
         petition   in   bankruptcy   or  a   petition   or  answer   seeking  a
         reorganization,  arrangement, composition,  readjustment,  liquidation,
         dissolution  or other  relief of the same or  different  kind under any
         provision of the bankruptcy  laws or Maker shall make an assignment for
         the benefit of creditors; or (ii) an involuntary petition in bankruptcy
         against Maker or a petition or answer made by a person other than Maker
         seeking  a  reorganization,   arrangement,  composition,  readjustment,
         liquidation,  dissolution  or other relief against Maker of the same or
         different kind under any provision of the  bankruptcy  laws is filed or
         if a receiver is appointed having jurisdiction of the business property
         or assets of Maker,  and, in any of such events, if such petition shall
         not be dismissed or the  receivership  vacated  within ninety (90) days
         from the date filed or commenced.
<PAGE>

This Note shall be in default  and all  amounts  owing  under this Note shall be
immediately due and payable upon the occurrence of an Event of Default.

Holder  shall  be  entitled  to  recover  its  reasonable  costs  of  collection
(including  reasonable  attorneys' fees) from Maker if an Event of Default shall
occur and be continuing hereunder.

The Maker hereby waives demand,  presentment and protest,  and notice of demand,
presentment, protest and nonpayment.

The Maker  may  prepay  without  penalty  all or any  portion  of the  principal
outstanding under this Note.

This Note is governed by the laws of the State of Utah without  giving effect to
the conflicts of laws provisions thereof. This Note inures to the benefit of the
successors and assigns of Maker and Holder.

IN WITNESS  WHEREOF,  the Maker has executed  this note as of the date set forth
above.



/s/Martin E. Lisiewski
Martin E. Lisiewski








                               EXCHANGE AGREEMENT


         This  Exchange  Agreement is made and entered into as of the 2nd day of
September,  1997, by Mrs. Fields' Holding Company,  Inc., a Delaware corporation
("Fields"),  and Martin E.  Lisiewski,  an individual  resident in  Pennsylvania
("Lisiewski"); each a "Party", and collectively, the "Parties".

     WHEREAS,  Fields and Lisiewski are  shareholders  in Pretzel Time,  Inc., a
Pennsylvania corporation ("Pretzel Time");

         WHEREAS, the Parties have agreed that in order to provide liquidity for
Lisiewski,  in the event that Fields, or a subsidiary or sister entity of Fields
(a "Fields Entity"),  commences an initial public offering or secondary offering
of stock (collectively,  an "Offering"), then Lisiewski shall have the right and
obligation  to exchange his Pretzel Time stock  (together  with the Pretzel Time
stock  of  all of his  Permitted  Transferees  as  defined  in the  Shareholders
Agreement   between  the  Parties  and  Pretzel  Time  of  even  date  herewith)
(collectively,  the "Lisiewski  Pretzel Stock") for stock (the "Offering  Entity
Stock") in the Fields entity conducting the Offering (the "Offering Entity"), as
more fully described herein;

         WHEREAS,  in addition to this Agreement,  the Parties are  concurrently
entering  into  a  Registration  Rights  Agreement  (the  "Registration   Rights
Agreement") to further clarify the rights of Lisiewski;

         NOW,  THEREFORE,  in consideration of the foregoing,  and of other good
and  valuable  consideration,  the receipt and  sufficiency  of which are hereby
acknowledged, the Parties hereby agree as follows:


<PAGE>



1.       Certain Definitions.

         1.1 For purposes hereof,  a Fields Entity includes Fields,  Mrs. Fields
Original Cookies, Inc. ("MFOC"),  and any subsidiaries of either of them, or any
parent  entity  that may be formed;  provided  that  "Fields  Entity"  shall not
include Capricorn Investors II, L.P., or any parent entity thereof.

2.  Cooperation of Offering  Entity.  Fields shall cause the Offering  Entity to
cooperate  and  perform  the  obligations  described  hereunder,  including  the
exchange of Offering Entity Stock for Lisiewski  Pretzel Stock in the event that
Fields is not the Offering Entity.

3.       Mechanics of Exchange of Shares.

         3.1 At least sixty (60) days prior to the Offering, the Offering Entity
and Fields (if the Offering Entity is other than Fields) shall deliver notice of
the impending Offering to Lisiewski (the "Offering Notice").

         3.2 Within five (5) days of receipt of the Offering Notice, the Parties
shall agree on an  appraiser  to determine  the value of the  Lisiewski  Pretzel
Stock and the value of the Offering Entity,  after giving effect to the Exchange
(as defined below) (the  "Valuation").  If the Parties are unable to agree on an
appraiser  within  five (5)  days,  then the  Parties  shall  cause the board of
directors of Pretzel  Time (with the  concurrence  of one  director  selected by
Lisiewski  and one director  selected by Fields) to select the  appraiser.  Such
selection  shall be made within  fourteen  (14) days of receipt of the  Offering
Notice by  Lisiewski.  The costs of the  appraisal  shall be shared  equally  by
Fields  and  Lisiewski.  The  Valuation  shall be made by the  appraiser  within
fourteen (14) days of the  appointment  of the  appraiser.  The Valuation  shall
specify a conversion ratio of Lisiewski Pretzel Stock for Offering Entity Stock.
When issued by the appraiser, the Valuation shall be final and binding on Fields
and Lisiewski.

         3.3 Within seven (7) days of the Valuation,  Lisiewski and the Offering
Entity shall  exchange  (the  "Exchange")  the  Lisiewski  Pretzel Stock for the
required  number of shares of the  Offering  Entity  Stock as  specified  by the
Valuation,  which shares of Offering  Entity Stock shall be placed in a mutually
acceptable  escrow.  In the event that an underwriting  agreement is not entered
into as described in the Registration Rights Agreement,  then the Exchange shall
not be consummated. In the event an underwriting agreement is consummated,  then
the  Exchange  shall be  consummated  and the shares of  Offering  Entity  Stock
released from the escrow to Lisiewski. 4. Post-Exchange Agreements.

         4.1  Fields,  on  behalf  of  itself  and the  Fields  Entitys'  hereby
covenants and agrees that if the Exchange: (i) causes Lisiewski a federal and/or
State taxable event,  and (ii) if the Lisiewski  shares of Offering Entity Stock
are not  publicly  tradeable  (whether  through  registration,  SEC Rule 144, or
otherwise),  then (iii) Fields (or a Fields  Entity)  shall loan (the "Loan") to
Lisiewski  sufficient  funds to pay such  tax.  The  Loan:  (i) shall be for the
period of time that the  Lisiewski  shares of the Offering  Entity Stock are not
publicly tradeable (whether through  registration,  SEC Rule 144, or otherwise),
provided that when a sufficient number of shares are publicly tradeable then all
principal and accrued interest shall be immediately due and payable,  (ii) shall
be at an  interest  rate that is the  lesser of the cost of funds to the  Fields
Entity or the prime rate (plus 1%) as  announced  in the Wall Street  Journal on
the date that the Loan is closed. Lisewski shall pledge as security for the Loan
twenty one  percent  (21%) of the number of shares of Offering  Entity  Stock he
receives as a result of the Exchange.
<PAGE>

         4.2 In the event that Fields makes the Loan, then Lisewski's Employment
Agreement  shall continue in full force and effect for the duration of the Loan.
When the Loan becomes due and payable as described  above,  then the  Employment
Agreement shall terminate.

5.       Miscellaneous.

         5.1  Benefit.  This  Agreement  shall be binding  upon and inure to the
benefit of the successors, assigns, personal representatives, heirs and legatees
of the respective Parties hereto.  This Agreement may be assigned to and assumed
by MFOC,  provided  that Fields  shall not be relieved of its duties  under this
Agreement in the event of an assignment thereof.

         5.2  Entire  Agreement;  Waiver.  This  Agreement  contains  the entire
agreement of the Parties hereto with respect to the subject matter hereof and no
modification,  amendment or change of any term or  provision  of this  Agreement
shall be valid or binding  unless  the same is in writing  and signed by all the
Parties  hereto.  No waiver of any of the terms of this Agreement shall be valid
unless  signed by the Party against whom such waiver is asserted and a waiver at
any time of any of the  terms of this  Agreement  shall  not be  construed  as a
waiver at any subsequent time of the same terms.

         5.3 Notices.  Any notice,  demand,  offer, or other written  instrument
required or permitted to be given,  made or sent  hereunder  shall be in writing
and may be sent by personal delivery, overnight courier, registered or certified
United States mail, postage prepaid,  return receipt requested,  to all required
Parties  simultaneously  at the their  respective  addresses as set forth in the
shareholder  records of Pretzel Time.  Any person to receive a notice  hereunder
shall have the right to change the place to which any such notice  shall be sent
by a similar  notice  sent in like  manner to all of the other  Parties  hereto.
Except as otherwise  provided herein, all notices sent in the United States mail
in the manner set forth above  shall be deemed  given or received on the earlier
of actual  receipt or three (3) days  after  being  placed in the United  States
mail, or in the case of overnight courier, the day after delivery to the courier
service.

         5.4 Governing  Law. This  Agreement  shall be governed and construed in
accordance  with the laws of the  State of Utah,  without  giving  effect to the
conflict of laws provisions thereof.

         5.5  Counterparts.  This  Agreement  may be  executed  in  one or  more
counterparts, each of which will be deemed an original and all of which together
will constitute one agreement.

         5.6  Severability.  In the event any one (1) or more of the  provisions
contained in this Agreement shall for any reason be held to be invalid,  illegal
or unenforceable in any respect, such invalidity, illegality or unenforceability
shall  not  affect  any  other  provision  hereof  and this  Agreement  shall be
construed as if such invalid,  illegal or unenforceable provision had never been
contained herein.

         5.7  Attorneys'  Fees and  Costs.  If any action at law or in equity is
necessary to enforce or interpret the terms of this  Agreement,  the  prevailing
Party  shall  be  entitled  to  reasonable  attorneys'  fees,  costs  and  other
disbursements  in  addition  to any  other  relief  to which  such  Party may be
entitled.
<PAGE>

         5.8  Terminology.  With respect to terminology in this Agreement,  each
number  (singular  or plural)  will  include all numbers and each gender  (male,
female or neuter) will  include all  genders.  The title of the Sections in this
Agreement  will have no effect and will neither limit nor amplify the provisions
hereof.

         5.9  Submission  to  Jurisdiction.  Each of the Parties  submits to the
jurisdiction  of any state or federal court sitting in Salt Lake City,  Utah, in
any action or proceeding arising out of or relating to this Agreement and agrees
that all  claims  in  respect  of the  action  or  proceeding  may be heard  and
determined in any such court.  Each Party also agrees not to bring any action or
proceeding arising out of or relating to this Agreement in any other court. Each
of the Parties waives any defense of  inconvenient  forum to the  maintenance of
any action or  proceeding  so brought  and  waives  any bond,  surety,  or other
security  that might be required of any other Party with respect  thereto.  Each
Party agrees that a final  judgment in any action or proceeding so brought shall
be conclusive and may be enforced by suit on the judgment or in any other manner
provided by law or at equity.

         5.10 Arbitration.  All disputes  hereunder shall be resolved by binding
arbitration in Salt Lake City,  Utah  conducted in accordance  with the terms of
this  arbitration  clause.  Arbitrations  conducted  pursuant to this Agreement,
including  selection  of  arbitrators,  shall be  administered  by the  American
Arbitration  Association  (the  "Administrator")   pursuant  to  the  Commercial
Arbitration  rules  of the  Administrator.  Judgment  upon  any  award  rendered
hereunder may be entered in any court having  jurisdiction.  Any Party who fails
to submit to binding arbitration following a lawful demand by the opposing Party
shall  bear all  costs  and  expenses,  including  reasonable  attorney's  fees,
incurred  by the  opposing  Party  in  compelling  arbitration  of  any  dispute
hereunder.

         IN WITNESS WHEREOF, the Parties have executed this Agreement personally
or has caused this Agreement to be executed by a duly authorized representative.



MRS. FIELDS' HOLDING COMPANY, INC.,



By:/s/Michael R. Ward
Michael R. Ward, Vice President



/s/Martin E. Lisiewski
Martin E. Lisiewski, Individually









                          REGISTRATION RIGHTS AGREEMENT


         This Registration Rights Agreement (the "Agreement") is entered into as
of the 2nd day of September,  1997, by and between MRS. FIELDS' HOLDING COMPANY,
INC., a Delaware corporation ("Fields"),  and MARTIN E. LISIEWSKI, an individual
with his principal residence in the State of Pennsylvania (a "Shareholder").


<PAGE>



     1. Definitions.  As used in this Agreement,  the following terms shall have
the following meanings:

      "Commission" shall mean the U.S. Securities and Exchange Commission.

                  "Company" shall mean Fields,  Mrs. Fields'  Original  Cookies,
         Inc.  ("MFOC"),  and any  subsidiaries of either of them, or any parent
         entity of them that may be formed;  provided,  that "Company" shall not
         include Capricorn  Investors II, L.P., or any parent entity thereof. In
         the event that a Company  other than  Fields,  determines  to  register
         Shares,  then  Fields  shall  cause  such  Company  to comply  with the
         provisions of this  Agreement,  and shall be the "Company" for purposes
         hereof.

                  "Exchange"  means the exchange of Pretzel  Time,  Inc.  shares
         owned by the Shareholder (or his Permitted  Assignees as defined in the
         Shareholders  Agreement),  for Shares (as defined below), as more fully
         described in the Exchange Agreement.

                  "Exchange   Agreement"   shall  mean  that  certain   Exchange
         Agreement between the Parties of even date herewith.

                  "Holder"  shall  mean  the  Shareholder   (and  his  Permitted
         Transferees  as defined  in the  Shareholders  Agreement)  or any other
         party to or assignee  under this  Agreement  who holds any  Registrable
         Securities.

                  The terms "register," "registered" and "registration" refer to
         a  registration   effected  by  preparing  and  filing  a  registration
         statement in compliance  with the  Securities  Act (as defined  below),
         including  the  declaration  or ordering of the  effectiveness  of such
         registration statement.

 "Registrable Securities" means Shares which may be registered pursuant to this
         Agreement.

                  "Registration  Expenses"  shall mean all expenses  incurred by
         the Company in connection  with a  registration  hereunder,  including,
         without   limitation,   all  registration  and  filing  fees,  printing
         expenses, blue sky fees and expenses, the expense of any special audits
         incident  to or  required  by any such  registration,  and the fees and
         disbursements of counsel for the Company.

                  "Securities  Act" shall mean the  Securities  Act of 1933,  as
         amended,  or any similar  federal statute and the rules and regulations
         of the Commission thereunder.

                  "Selling  Expenses" shall mean all underwriting  discounts and
         selling  commissions  applicable to the sale of the Shares and all fees
         and disbursements of counsel for any Holder in connection with the sale
         of the Shares.

                  "Shares"  means shares of the Company's  common stock that are
         acquired  from the  Company  by a  Holder,  including  pursuant  to the
         Exchange,  and common  stock issued in respect of such shares of common
         stock as a result of any stock split, stock dividend, recapitalization,
         or similar event.

                  "Shareholders  Agreement" shall mean that certain Shareholders
         Agreement among the  Shareholder,  Fields,  and Pretzel Time,  Inc., of
         even date herewith.
<PAGE>

         2.       "Piggy-Back" Registration.

                  (a) If the Company shall determine at any time to register any
         of its  common  stock  or  securities  which  are  convertible  into or
         exercisable for common stock (other than a registration relating solely
         to employee  benefit plans, a  registration  relating  solely to an SEC
         Rule 145 transaction,  or a registration on any registration form which
         does not permit secondary sales or does not include  substantially  the
         same  information as would be required to be included in a registration
         statement  covering the sale of  Registrable  Securities),  the Company
         will:  (i) promptly give to each Holder  written  notice thereof (which
         shall include a list of the  jurisdictions in which the Company intends
         to attempt to qualify such securities  under the applicable blue sky or
         other state securities laws, and for purposes of the Shareholder  shall
         be sent concurrently with the Offering Notice described in the Exchange
         Agreement),  and (ii) use its best  efforts to cause to be  included in
         such  registration  and in any  underwriting  involved  therein all the
         Registrable  Securities specified in a written request or requests made
         by the Holder within 20 days after receipt of such written  notice from
         the  Company  (or, in the case of the  Shareholder,  at the time of the
         Exchange as defined in the Exchange Agreement); provided, however, that
         the number of  Registrable  Securities so registered  may be limited by
         the underwriter's cut-back provision set forth in the following Section
         2(c).  Notice  shall  not be  required  from  the  Shareholder  and his
         Permitted Transferees (as defined in the Shareholders Agreement).

                  (b) If the  registration  of which the Company gives notice is
         for a registered public offering involving an underwriting, the Company
         shall so  advise  the  Holder  as a part of the  written  notice  given
         pursuant to Section  2(a).  In such  event,  the right of the Holder to
         registration  pursuant  to  Section  2 shall be  conditioned  upon such
         Holder's  participation in such  underwriting and the inclusion of such
         Holder's  Registrable  Securities  in the  underwriting  to the  extent
         provided herein.

                  (c)  Any  Holder  proposing  to  distribute  their  securities
         through such underwriting  shall (together with the Company) enter into
         an underwriting  agreement in customary form with the representative of
         the   underwriter(s)   selected  for   underwriting   by  the  Company.
         Notwithstanding  any other  provision  of this  Section 2, the  Company
         shall not be required to include in the  registration the securities of
         any Holder unless the Holder  accepts and agrees to the terms  proposed
         by the  underwriters  selected  by the  Company,  and then only in such
         quantity as will not, in the opinion of the  underwriters  and based on
         marketing  factors  identified  by such  underwriters,  jeopardize  the
         success  of  the  offering  by the  Company.  If the  total  number  of
         Registrable  Securities  which the Holder(s)  request to be included in
         any  offering  exceeds  the  number  of shares  which the  underwriters
         reasonably believe is compatible with the success of the offering,  the
         Company  shall only be required  to include in the  offering so many of
         the shares as the underwriters  believe will not jeopardize the success
         of the offering.  In such event, the priorities for inclusion of shares
         in the  Offering  shall be as  follows:  (i) the  Shares of the  entity
         actually  undertaking the registration  with respect to its own shares;
         (ii)  next,  the  Registrable  Securities  of the  Shareholder  and any
         Permitted Transferee of the Shareholder (as defined in the Shareholders
         Agreement),   pro  rata  among  the   Shareholder   and  his  Permitted
         Transferees; (iii) next, the other Holders (including any parent of the
         Company) in  proportion,  as nearly as  practicable,  to the respective
         amounts of Registrable  Securities  held by such Holders at the time of
         filing the registration statement.

         3.  Obligations  of  the  Company.   If  there  is  a  registration  of
Registrable  Securities,  the Company shall do the following as expeditiously as
possible:
<PAGE>

                  (a) the Company  shall  prepare  and file with the  Commission
         such amendments and supplements to such registration statements and the
         prospectus used in connection therewith to comply with the requirements
         of the Securities Act;

                  (b) the Company shall furnish to the Holder(s)  such number of
         copies  of  a  prospectus  (including  a  preliminary  prospectus),  in
         conformity with the  requirements of the Securities Act, and such other
         documents  as  such  Holder(s)  may  reasonably  request  in  order  to
         facilitate  the  disposition of the  Registrable  Securities to be sold
         under the registration statement; and

                  (c) the Company  shall use its best  efforts to  register  and
         qualify the securities  covered by such  registration  statements under
         the  securities  laws of such  states of the United  States as shall be
         reasonably  appropriate for the distribution of the securities  covered
         by such registration statement.

         4.  Information  by Holder.  It shall be a condition  precedent  to the
obligations  of the Company to take any action  pursuant to this  Agreement that
the  Holder(s) of  Registrable  Securities  included in any  registration  shall
cooperate with the Company and any underwriters to effect such  registration(s),
including  providing to the Company any consents and  furnishing  to the Company
such information  regarding such Holder(s) and the distribution proposed by such
Holder(s)  as the  Company  may  reasonably  request in writing  and as shall be
required in  connection  with any  registration,  qualification,  or  compliance
referred to in this Agreement.

         5. Expenses of  Registration.  All  Registration  Expenses  incurred in
connection  with any  registration,  qualification,  or  compliance  pursuant to
Section  2 of this  Agreement  shall be borne by the  Company,  and all  Selling
Expenses  shall be borne pro rata by the Holders of the securities so registered
pro rata on the basis of the number of their shares so registered.

         6. No Delay of Registration. No Holder shall have any right to take any
action to restrain,  enjoin,  or  otherwise  delay any  registration  under this
Agreement  as a result of any  controversy  that might arise with respect to the
interpretation or implementation hereof.

          7. Indemnification.  In the event that the Registrable Securities of a
Holder are included in a registration statement filed under this Agreement:

                  (a) To the extent permitted by law, the Company will indemnify
         each such Holder,  each of its officers,  directors  and partners,  and
         each person controlling such Holder, with respect to which registration
         or  qualification  of  Registrable  Securities  of such Holder has been
         effected pursuant to this Agreement, and each underwriter,  if any, and
         each person who controls any  underwriter  against all claims,  losses,
         damages and liabilities (or actions in respect  thereof) arising out of
         or based on any untrue  statement  (or alleged  untrue  statement) of a
         material  fact  contained in any  registration  statement,  prospectus,
         offering circular or other document incident to any such  registration,
         qualification,  or  compliance,  or based on any  omission  (or alleged
         omission)  to state  therein  a  material  fact  required  to be stated
         therein or necessary to make the statements therein not misleading,  or
         any  violation by the Company of the  Securities  Act or of any rule or
         regulation  promulgated  under the  Securities  Act  applicable  to the
         Company and  relating to action or inaction  required of the Company in
         connection with any such  registration,  qualification,  or compliance,
         and will  reimburse each such Holder,  each of its officers,  directors
         and  partners,  and each  person  controlling  such  Holder,  each such
         underwriter,  and each person who controls any such underwriter for any
         legal and any other  expenses  reasonably  incurred in connection  with
         investigating and defending any such claim, loss, damage, liability, or
         action,  provided  that the Company will not be liable in any such case
         for  amounts  paid in  settlement  of any  such  claim,  loss,  damage,
         liability,  or  action  if such  settlement  is  effected  without  the
         reasonable   consent  of  the  Company  (which  consent  shall  not  be
         unreasonably  withheld),  nor shall the Company be liable to the extent
         that any such claim, loss, damage,  liability, or expense arises out of
         or is based on any untrue  statement  or  omission  based upon  written
         information furnished to the Company by such Holder.
<PAGE>

                  (b) To the extent  permitted by law, each such Holder will, if
         Registerable  Securities  held  by  such  Holder  are  included  in the
         securities as to which such  registration,  qualification or compliance
         is being  effected,  indemnify  the Company,  each of its directors and
         officers, each legal counsel and independent accountant of the Company,
         each underwriter, if any, of the Company's securities covered by such a
         registration  statement,  each person who  controls the Company or such
         underwriter  within the meaning of the  Securities  Act, and each other
         Holder, each of such other Holder's officers,  directors, and partners,
         and each  person  controlling  such other  Holder,  against all claims,
         losses,  damages,  and  liabilities  (or  actions in  respect  thereof)
         arising  out of or based on any untrue  statement  (or  alleged  untrue
         statement)  of a  material  fact  contained  in any  such  registration
         statement,  prospectus,  offering circular,  or other document,  or any
         omission  (or  alleged  omission)  to state  therein  a  material  fact
         required  to be stated  therein  or  necessary  to make the  statements
         therein not  misleading,  and will  reimburse  the Company,  such other
         Holders, such directors,  officers, partners, persons, underwriters, or
         control persons for any legal or any other expenses reasonably incurred
         in connection  with  investigating  or defending any such claim,  loss,
         damage,  liability,  or action, in each case to the extent, but only to
         the extent, that such untrue statement (or alleged untrue statement) or
         omission (or alleged omission) is made in such registration  statement,
         prospectus,  offering circular,  or other document in reliance upon and
         in conformity with written information furnished to the Company by such
         Holder,  provided  that the  Holder  will not be liable in any case for
         amounts paid in settlement of any such claim, loss, damage,  liability,
         or action if such settlement is effected without the reasonable consent
         of the Holder (which consent shall not be unreasonably  withheld),  and
         provided  further,  that the liability of any Holder hereunder shall be
         limited  to the net  proceeds  to such  Holder  from the Shares of such
         Holder that were sold in such offering.

                  (c) Each party entitled to indemnification  under this Section
         (the  "Indemnified  Party") shall give notice to the party  required to
         provide  indemnification (the "Indemnifying Party") promptly after such
         Indemnified  Party  has  actual  knowledge  of any  claim  as to  which
         indemnity  may be sought,  and shall permit the  Indemnifying  Party to
         assume  the  defense  of any  such  claim or any  litigation  resulting
         therefrom,  provided that counsel for the Indemnifying Party, who shall
         conduct  the  defense  of  such  claim  or  any  litigation   resulting
         therefrom,  shall be approved by the Indemnified  Party (whose approval
         shall not  unreasonably  be withheld),  and the  Indemnified  Party may
         participate  in such  defense at such  party's  expense,  and  provided
         further  that the  failure of any  Indemnified  Party to give notice as
         provided  herein,  if  substantially  prejudicial to the ability of the
         Indemnifying  Party to  defend  against  such  claim or any  litigation
         resulting  therefrom,  shall  relieve  such  Indemnifying  Party of any
         obligations under this Agreement to the extent such Indemnifying  Party
         is damaged solely as a result of such failure to give notice,  but such
         failure  shall  not  relieve  such  Indemnifying  Party  of  any of its
         obligations otherwise than under this Agreement. No Indemnifying Party,
         in the defense of any such claim or litigation,  shall, except with the
         consent of each Indemnified Party,  consent to entry of any judgment or
         enter into any  settlement  which does not include as an  unconditional
         term   thereof  the  giving  by  the  claimant  or  plaintiff  to  such
         Indemnified  Party of a release  from all  liability in respect to such
         claim or litigation.
<PAGE>

                  (d) In order to provide for just and equitable contribution to
         joint  liability  under the  Securities Act in any case in which either
         (i)  any  Holder  exercising  rights  under  this  Agreement,   or  any
         controlling   person   of  any   such   Holder,   makes  a  claim   for
         indemnification  pursuant  to  this  Section  7 but  it  is  judicially
         determined  (by the entry of a final  judgment  or decree by a court of
         competent  jurisdiction  and the  expiration  of time to  appeal or the
         denial of the last right of appeal) that such  indemnification  may not
         be enforced in such case  notwithstanding  the fact that this Section 7
         provides for  indemnification  in such case, or (ii) contribution under
         the  Securities  Act may be  required by order or judgment or decree of
         the Commission,  or any court of competent  jurisdiction on the part of
         any such selling Holder or any such controlling person in circumstances
         for which  indemnification  is provided under this Section 7; then, and
         in each such case,  the Company and such Holder will  contribute to the
         aggregate losses,  claims,  damages or liabilities to which they may be
         subject  (after  contribution  from others) in such  proportion so that
         such  Holder  is  responsible  for  the  portion   represented  by  the
         percentage  that  the  public  offering  price of such  Holder's  stock
         offered by the  registration  statement  bears to the  public  offering
         price of all securities offered by such registration statement, and the
         Company  is   responsible   for  the   remaining   portion;   provided,
         however,that,  in any such case, (A) no such Holder will be required to
         contribute  any  amount in excess of the public  offering  price of all
         such  stock  offered  by such  Holder  pursuant  to  such  registration
         statement;   and  (B)  no  person  or  entity   guilty  of   fraudulent
         misrepresentation   (within  the  meaning  of  Section   11(f)  of  the
         Securities  Act) will be  entitled to  contribution  from any person or
         entity who was not guilty of such fraudulent misrepresentation.

         8. Rule 144 Reporting.  With a view to making available the benefits of
certain rules and regulations of the Commission which may permit the sale of any
outstanding Shares to the public without registration,  the Company agrees after
any registration to use its best efforts to:

                  (a) make and keep public information available, as those terms
         are understood and defined in Rule 144 under the Securities Act, at all
         times;

                  (b) file with the  Commission  in a timely  manner all reports
         and other  documents  required of the Company under the  Securities Act
         and  the  Exchange  Act,  as long as it is  subject  to such  reporting
         requirements; and

                  (c) so long as a  Holder  holds  any  Shares,  furnish  to the
         Holder forthwith upon request a written  statement by the Company as to
         its compliance  with the reporting  requirements of Rule 144 and of the
         Securities  Act and the Exchange  Act, a copy of the most recent annual
         or  quarterly  report  of the  Company,  and  such  other  reports  and
         documents so filed by the Company as a Holder may reasonably request in
         availing itself of any rule or regulation of the Commission  allowing a
         Holder to sell any such securities without registration.

         9. "Market  Stand-Off"  Agreement.  Holder agrees,  if requested by the
Company or an underwriter of common stock (or other  securities) of the Company,
not to sell or  otherwise  transfer  or dispose  of any  common  stock (or other
securities)  of the Company held by the Holder (other than those included in the
registration)  during the 90-day  period (or longer  period if  required  by the
underwriter(s);  provided  that the stand off period shall be no longer than the
period required of the Company or its parent)  following the effective date of a
registration statement of the Company filed under the Securities Act.
<PAGE>

         10. Termination of Registration  Rights. The obligations of the Company
to  register  the  Registrable  Securities  pursuant  to  this  Agreement  shall
terminate ten (10) years from the date hereof.

         11.  Modifications  and Waivers.  This  Agreement may not be amended or
modified,  nor may the  rights of any party  hereunder  be  waived,  except by a
written  document that is executed by the Company and all Holders at the time of
the  amendment,  provided  that a Holder may be added by the Company  alone.  No
waiver of any provision of this Agreement shall be deemed or shall  constitute a
waiver  of any  other  provision  hereof,  nor shall  any  waiver  constitute  a
continuing waiver.

         12.  Successors.  This Agreement is and shall be binding upon and inure
to the  benefit  of the  parties  hereto  and their  respective  successors  and
assigns;  provided,  however,  neither the  Company nor any of the  Shareholders
shall assign this  Agreement  to any third party,  except that Fields may assign
this Agreement to MFOC, provided that Fields shall not be relieved of its duties
under this Agreement in the event of an assignment thereof.

         13.  Amendment  of  Registration.  If, after a  registration  statement
becomes effective, the Company advises the holders of the Registrable Securities
that the Company  considers it appropriate for the registration  statement to be
amended,  the holders of such shares  shall  suspend any further  sales of their
Registrable  Securities  until the Company  advises  them that the  registration
statement has been amended.

         14.  Notices.  Any notice,  request,  consent,  or other  communication
hereunder  shall be in writing and shall be sent by one of the following  means:
(i) mailed by registered  or certified  first class air mail,  postage  prepaid;
(ii) by facsimile transmission; (iii) by reputable overnight courier; or (iv) by
personal delivery,  and shall be properly addressed to the parties at their last
known addresses.

         15. Entire Agreement.  This Agreement  constitutes the entire agreement
among the parties  hereto in relation to the subject  matter  hereof.  Any prior
written or oral negotiations,  correspondence, or understandings relating to the
subject  matter hereof shall be  superseded by this  Agreement and shall have no
force or effect.

         16.  Severability.  If any  provision  which  is not  essential  to the
effectuation  of the basic purpose of this Agreement is determined by a court of
competent jurisdiction to be invalid and contrary to any existing or future law,
such  invalidity  shall not impair the operation of the remaining  provisions of
this Agreement.
<PAGE>

         17.  Submission  to  Jurisdiction.  Each of the parties  submits to the
jurisdiction  of any state or federal court sitting in Salt Lake City,  Utah, in
any action or proceeding arising out of or relating to this Agreement and agrees
that all  claims  in  respect  of the  action  or  proceeding  may be heard  and
determined in any such court.  Each party also agrees not to bring any action or
proceeding arising out of or relating to this Agreement in any other court. Each
of the parties waives any defense of  inconvenient  forum to the  maintenance of
any action or  proceeding  so brought  and  waives  any bond,  surety,  or other
security  that might be required of any other party with respect  thereto.  Each
party agrees that a final  judgment in any action or proceeding so brought shall
be conclusive and may be enforced by suit on the judgment or in any other manner
provided by law or at equity.

         18.  Arbitration.  All disputes  hereunder shall be resolved by binding
arbitration in Salt Lake City,  Utah  conducted in accordance  with the terms of
this  arbitration  clause.  Arbitrations  conducted  pursuant to this Agreement,
including  selection  of  arbitrators,  shall be  administered  by the  American
Arbitration  Association  (the  "Administrator")   pursuant  to  the  Commercial
Arbitration  rules  of the  Administrator.  Judgment  upon  any  award  rendered
hereunder may be entered in any court having  jurisdiction.  Any party who fails
to submit to binding arbitration following a lawful demand by the opposing party
shall  bear all  costs  and  expenses,  including  reasonable  attorney's  fees,
incurred  by the  opposing  party  in  compelling  arbitration  of  any  dispute
hereunder.

         19.  Counterparts.  This  Agreement  may be  executed  in any number of
counterparts,  each of which when executed and  delivered  shall be an original,
but all of which together shall constitute one and the same instrument.

         20. Governing Law. This Agreement shall be construed in accordance with
and  governed by the laws of the State of Utah  (applicable  to  contracts to be
performed wholly within the State).

         21.  Bound By  Agreement.  Each  party  shall be bound by and  shall be
entitled to the benefits of the  Agreement at the time each such party  executes
the Agreement.

         IN WITNESS  WHEREOF,  the  parties  have caused  this  Agreement  to be
executed as of the day and year first above written.

COMPANY SHAREHOLDER


MRS. FIELDS' HOLDING COMPANY, INC.



By:/s/Michael R. Ward              by:/s/Martin E. Lisiewski
MICHAEL R. WARD                    MARTIN E. LISIEWSKI
VICE PRESIDENT


    
                                    EXHIBIT A

            FRANCHISEE ACKNOWLEDGEMENTS AND REPRESENTATIONS STATEMENT

1.  Franchisee  acknowledges  that he has  read  the  franchise  agreement  (the
"Agreement") between Pretzel Time, Inc. ("Pretzel Time") and Franchisee dated as
of the  same  date  hereof  and  that he  understands  and  accepts  the  terms,
conditions,  and  covenants  contained  in the  Agreement  as  being  reasonably
necessary to maintain  Pretzel  Time's high standards of quality and service and
the  uniformity  of those  standards  at all  Pretzel  Time Units and thereby to
protect and preserve the goodwill of the Marks and the Pretzel Time System.

2.  Franchisee   acknowledges  that  the  food  service  business  is  a  highly
competitive industry, with constantly changing marketing conditions.  Franchisee
acknowledges that he has conducted an independent  investigation of the business
venture  contemplated  by the  Agreement  and  recognizes  that,  like any other
business,  the nature of the business conducted by Pretzel Time Units may change
over time, that an investment in a Pretzel Time Unit involves business risks and
that the success of the venture is largely dependent upon the business abilities
and efforts of Franchisee.

3. Franchisee acknowledges and agrees that Pretzel Time makes no warranties that
the Site selected by Franchisee will succeed or be profitable. Each franchise is
independent  and the success or failure of a given  franchise  results from many
factors  including,   without  limitation,   Franchisee's   personal  day-to-day
involvement in the operations of the Unit.

4. Franchisee hereby acknowledges and agrees that Pretzel Time's approval of the
Site  selected  by  Franchisee  does  not  mean  the  Site  will  succeed  or be
profitable.  Each franchise is independent and the success or failure of a given
franchise results from many factors including, without limitation,  Franchisee's
personal day-today involvement in the operations of the Unit.

5. Franchisee hereby acknowledges and agrees that Pretzel Time's approval of the
Site for the Unit does not constitute an assurance,  representation  or warranty
of any kind, express or implied, as to the suitability of the Site for a Pretzel
Time Unit, or the successful  operation or  profitability of a Pretzel Time Unit
operated at the Site.  Pretzel Time shall not be responsible  for the failure of
the Site  approved  by  Pretzel  Time to meet  Franchisee's  expectations  as to
revenue or operational criteria. Franchisee further agrees and acknowledges that
he is  solely  and  wholly  responsible  to fully  investigate  the site for its
suitability.  Pretzel Time makes no  representations  or  warranties  of its own
expertise in the area of site  selection and is offering only its own subjective
opinion regarding the business potential of any site.
<PAGE>

6.  Franchisee  acknowledges  and  agrees  that  Pretzel  Time  has not made any
representations or statement of actual, average,  projected or forecasted sales,
profits or earnings with respect to Pretzel Time Units. Pretzel Time's employee,
personnel,  and officers are not  authorized to make any claims or statements as
to the  earnings,  sales or profits or  prospects or chances of success that any
franchisee  can expect or that  present  or past  franchisee  have had.  Pretzel
Time's  employees,  personnel,  and officers are not  authorized to represent or
estimate  dollar  figures as to given store  operations and they are directed to
provide  the  names  of  store  owners  in the  contemplated  areas  so that the
prospective franchisee can make his own investigations.

7.   Franchisee   acknowledges   and  agrees  that   Pretzel   Time   employees,
representatives,  and  employees  are not  authorized  to  make  any  claims  or
statements  as  to  the  suitability  of  any  prospective   locations  for  the
franchisee's  Pretzel Time unit.  Pretzel Time disclaims any  responsibility  in
selecting a suitable location for the franchisee's Pretzel Time unit.

8. Pretzel Time recommends that each  prospective  franchisee for a Pretzel Time
Unit  franchise  consult  with an  attorney of its own  choosing  and further be
represented by legal counsel at the time of its closing. Franchisee acknowledges
that it has had ample  opportunity  to  consult  with  legal  counsel  and other
professional advisors.

9.  Franchisee  acknowledges  that  in  all  of  Pretzel  Time's  dealings  with
Franchisee, the officers,  directors,  employees, and agents of Pretzel Time act
only in a representative capacity and not in an individual capacity.  Franchisee
further  acknowledges  that the  Agreement,  and all business  dealings  between
Franchisee and such individuals as a result of the Agreement, are solely between
Franchisee and Pretzel Time.  Franchisee  further represents to Pretzel Time, as
an inducement to its entry into this Agreement,  that neither Franchisee nor its
Owners have made any misrepresentations in obtaining the Franchise.
<PAGE>

10. If Franchisee is a legal entity, Franchisee:

                  a. represents  that it is duly organized and validly  existing
         in  good  standing   under  the  laws  of  the   jurisdiction   of  its
         organization, is qualified to do business in all jurisdictions in which
         its business activities or the nature of properties owned by Franchisee
         requires  such  qualification,  and has the  authority  to execute  and
         deliver the Agreement and perform all  Franchisee's  obligations  under
         the Agreement; and

                  b.  agrees  that  all  certificates   representing   Ownership
         Interests in Franchisee  now  outstanding  or hereafter  issued will be
         endorsed  with a legend in form  approved by Pretzel Time reciting that
         the  transfer  of  Ownership  Interests  in  Franchisee  is  subject to
         restrictions contained in this Agreement.

11. Franchisee further represents and warrants that all Owners of Franchisee and
their  interests  therein  are  completely  and  accurately  listed in Exhibit D
attached hereto to the Franchise Agreement.





12. Franchisee represents and warrants that its domicile is as set forth below:



         -----------------------------------
         Address


         -----------------------------------
         City, State and Zip


WITNESSES: FRANCHISEE
- ---------------------------------
- ---------------------------------

_________________________________ By: _____________________________

Name: ___________________________

Title: ____________________________

Date Signed: ______________________



<PAGE>


12. Franchisee represents and warrants that its domicile is as set forth below:



         -----------------------------------
         Address


         -----------------------------------
         City, State and Zip

   
13.  Maryland Law (Section  14-226 of the Maryland  Franchise  Registration  and
Disclosure Law prohibits a franchisor from requiring a prospective franchisee to
assent to any  release,  estoppel or waiver of  liability  as a  condition  of a
purchasing a franchise.  Accordingly,  representations contained herein will not
release,  estop or waive any liability incurred under the applicable portions of
the Maryland Franchise Registration Disclosure Law.
    


WITNESSES: FRANCHISEE
- ---------------------------------
- ---------------------------------

_________________________________ By: _____________________________

Name: ___________________________

Title: ____________________________

Date Signed: ______________________



<PAGE>



                                      (B-1)
franex.96
                                    EXHIBIT B

                         PRINCIPAL OWNER, OTHER OWNERS,
                          DESIGNATED PRINCIPAL OWNERS,
                      UNIT AND MANAGER, SUPERVISING OWNERS
                           AND INITIAL CAPITALIZATION

         1.  Principal  Owners:  Listed  below is the  full  name  (and  mailing
address)  of each  person  or  entity  who is a  Principal  Owner of  Franchisee
(including a designated  Principal  Owner so designated  based on their business
experience,  financial capacity or other personal attributes), and a description
of the nature of such  Principal  Owner's  direct or  indirect  equity or voting
interest in Franchisee:

Name: Number of Shares
Owned:
Address: % of Total
Shares:
Number of Shares Owner is Entitled
to
Vote:
Other Interest
(Describe):

Name: Number of Shares
Owned:
Address: % of Total
Shares:
Number of Shares Owner is Entitled
to
Vote:

Other Interest (Describe):


<PAGE>



Name: Number of Shares
Owned:
Address: % of Total
Shares:
Number of Shares Owner is Entitled
to
Vote:
Other Interest
(Describe):


Name: Number of Shares
Owned:
Address: % of Total
Shares:
Number of Shares Owner is Entitled
to
Vote:
Other Interest
(Describe):


<PAGE>



                                     (B -4)
franex.96
         2. Other Owners. Listed below is the full name (and mailing address) of
each  person or  entity,  other  than the  Principal  Owners,  who  directly  or
indirectly owns an equity voting interest in Franchisee and a description of the
nature of the interest (attach additional sheets if necessary):


Name: Number of Shares
Owned:
Address: % of Total
Shares:
Number of Shares Owner is Entitled
to
Vote:
Other Interest
(Describe):




Name: Number of Shares
Owned:
Address: % of Total
Shares:
Number of Shares Owner is Entitled
to
Vote:
Other Interest
                                            (Describe):
         3. Unit Manager and Additional  Manager:  As required  pursuant to this
Agreement, the following person shall attend the training program as the initial
Unit Manager of the UNIT:

                           Name:
                                    (Unit Manager)

         4.  Supervising  Owners:  As required  pursuant to this Agreement,  the
following Principal Owners shall supervise the operation of the UNIT:

Name:
                                      Name:

Name:
                                      Name:





<PAGE>


         5. Initial Capitalization. Franchisee: (a) represents and warrants that
it has developed and previously provided to COMPANY a description of its initial
capital structure (the "Initial Capital  Structure")  which is a true,  correct,
complete  and  detailed  description  of  Franchisee's  capital  structure;  (b)
covenants that it will not deviate from the Initial  Capital  Structure  without
COMPANY's prior written consent; and (c) acknowledges that COMPANY has relied on
the Initial Capital Structure in entering into this Agreement.



WITNESSES:
                                                                         PRETZEL
                                                                           TIME,
                                                                            INC.
                                                      a Pennsylvania corporation

_____________________                                By:

_____________________                                Name:  ____________________

                                                                          Title:

                                                    Date Signed: _______________


WITNESSES:                                           FRANCHISEE
                                                      --------------------------


- --------------------
                                                                             By:

____________________                                 Name:  ____________________

                                                                          Title:

                                                    Date Signed: _______________


<PAGE>



                                     (C -2)
franex.96
                                    EXHIBIT C

                        PERMITTED COMPETITIVE BUSINESSES

1.  Applicability.  This Agreement is executed pursuant to a Franchise Agreement
dated and this Exhibit shall be incorporated into the Franchise Agreement.

         2. Owners in Permitted  Competitive  Businesses.  The following persons
currently  perform  services  for or have an  ownership  interest in a Permitted
Competitive Business as of the date of this Agreement:

A. Name of Owner:
B. Name of Owner:




Name of Competitive Business: Name of Competitive
Business:




Address of Competitive Business: Address of Competitive
Business:






C. Name of Owner:
D. Name of Owner:




Name of Competitive Business: Name of Competitive
Business:




Address of Competitive Business: Address of Competitive
Business:


<PAGE>












                                                   WITNESSES: PRETZEL TIME, INC.




                                                                             By:


                     ___________________________ Name: _________________________

                                               Title: __________________________

                                               Date Signed: ____________________

                                                           WITNESSES: FRANCHISEE
                                                    ----------------------------

                                                                             By:


                      __________________________ Name: _________________________

                                                                          Title:


                                               Date Signed: ____________________


<PAGE>



                                     (D -4)
franex.96
                                    EXHIBIT D

        OWNER'S AND GUARANTOR'S UNDERTAKING AND ASSUMPTION OF OBLIGATIONS


THIS UNDERTAKING AND ASSUMPTION OF FRANCHISEE'S OBLIGATIONS is given this day of
, 19 , by the undersigned. ----------------------------------- -----

FRANCHISEE:

Date of Franchise Agreement:

1.       ACKNOWLEDGEMENT AND GUARANTY.

         In  consideration  of, and as an  inducement  to, the  execution of the
above  mentioned  Pretzel  Time,  Inc.  Franchise  Agreement  (  the  "Franchise
Agreement") by Pretzel Time, Inc.  ("Company"),  each of the undersigned and any
other  parties  who sign  counterparts  of this  guaranty  (referred  to  herein
individually  as  a  "Guarantor"  and  collectively  as   "Guarantors")   hereby
personally and  unconditionally:  (a) guarantees to COMPANY,  and its successors
and assigns,  for the term of the franchise Agreement and thereafter as provided
in the franchise  Agreement,  that FRANCHISEE  shall  punctually pay and perform
each and every  undertaking,  agreement  and covenant set forth in the Franchise
Agreement;  and (b) agrees to be personally bound by, and personally  liable for
the  breach  of,  each and every  provision  in the  Franchise  Agreement,  both
monetary obligations and other obligations,  including,  without limitation, the
obligation  to pay costs and legal fees as provided in the  Franchise  Agreement
and the obligation to take or refrain from taking specific  actions or to engage
or refrain from engaging in specific activities,  including, without limitation,
the provisions of the Franchise Agreement relating to competitive activities.

2.       WAIVERS.

         Each Guarantor waives:

     (a)  acceptance  and  notice of  acceptance  by  COMPANY  of the  foregoing
undertakings; and

     (b) notice of demand for payment of any indebtedness or  nonperformance  of
any obligations hereby guaranteed; and

         (c)  protest  and notice of  default  to any party with  respect to the
indebtedness or nonperformance of any obligations hereby guaranteed; and

<PAGE>

         (d) any right he may have to require that an action be brought  against
FRANCHISEE or any other person as a condition of liability; and

         (e) all rights to payments and claims for  reimbursement or subrogation
which he may have against  FRANCHISEE  arising as a result of his  execution and
performance under this guaranty; and

         (f) any and all other notices and legal or equitable  defenses to which
he may be entitled.

3.       ADDITIONAL COVENANT OF GUARANTORS.

         Each Guarantor consents and agrees that:

         (a)  his  direct,  independent,  and  immediate  liability  under  this
undertaking shall be joint and several not only with FRANCHISEE,  but also among
the Guarantors;

         (b) he shall  render any  payment  or  performance  required  under the
Franchise  Agreement upon demand if FRANCHISEE fails or refuses punctually to do
so;

         (c) such liability shall not be contingent or conditioned  upon pursuit
by COMPANY or its  Affiliates  of any remedies  against  FRANCHISEE or any other
person;

         (d) such  liability  shall not be  diminished,  relieved  or  otherwise
affected by any subsequent  rider or amendment to the Franchise  Agreement or by
any extension of time, credit or other indulgence which COMPANY may from time to
time grant to FRANCHISEE or to any other person, including,  without limitation,
the  acceptance  of any partial  payment or  performance,  or the  compromise or
release  of any  claims,  none of which  shall in any way  modify or amend  this
guaranty,  which shall be continuing and irrevocable  throughout the term of the
Franchise  Agreement  and for so long  thereafter  as there  are any  monies  or
obligations owing by FRANCHISEE to COMPANY under the Franchise Agreement;

         (e) the written  acknowledgment  of FRANCHISEE,  accepted in writing by
COMPANY,  or the  judgment  of any  court  or  arbitration  panel  of  competent
jurisdiction establishing the amount due from FRANCHISEE shall be conclusive and
binding on the undersigned as Guarantors;

         (f) if COMPANY is  required to enforce  this  guaranty in a judicial or
arbitration proceeding and prevails in such proceeding,  it shall be entitled to
reimbursement  of its  costs  and  expenses,  including,  but  not  limited  to,
reasonable  accountants',  attorneys',  arbitrators',  and expert  witness fees,
costs of investigation,  court costs,  other litigation  expenses and travel and
living   expenses,   whether  incurred  prior  to,  in  preparation  for  or  in
contemplation  of the filing of any such  proceeding.  If COMPANY is required to
engage legal counsel in connection with any failure by the undersigned to comply
with this  guaranty,  the  Guarantors  shall  reimburse  COMPANY  for any of the
above-listed costs and expenses incurred by it;

         (g) Each of the undersigned Guarantors represents and warrants that, if
no signature appears below for such Guarantor's spouse, such Guarantor is either
not married or, if married,  is a resident of a state which does not require the
consent of both spouses to encumber the assets of a marital estate.

         (h) This  Undertaking  and Assumption  shall be construed in accordance
with Pennsylvania law, without giving effect to its conflict of laws principles;

         (i) This  Undertaking  shall  continue  in full force and  effect  with
respect to any extension or modification to the Franchise Agreement or any other
of the  franchise  agreements  and  Guarantors  waive notice of any and all such
extensions, modifications, amendments or transfers;

         (j) In lieu of any right of indemnification that Guarantors may have as
against  Franchisee by virtue of the guarantee of  Franchisee's  obligations  to
company which right of  indemnification  is hereby waived,  Guarantors  shall be
subrogated  to the  rights  of  Company  as  against  Franchisee  to the  extent
Guarantors  fully satisfy and discharge the obligations of Franchisee  under the
Franchise  Agreement  and any other  franchising  agreements  and such  right of
subrogation shall be Guarantor's sold remedy against Franchisee;

         (k)  Guarantors  agree to pay all  reasonable  attorneys'  fees and all
costs and other expenses  incurred in any collection or attempted  collection of
amounts due pursuant to this Undertaking or in any negotiations  relative to the
obligations   hereby  guaranteed  or  in  enforcing  this  Undertaking   against
Guarantors; and
<PAGE>

4.       DEFINITIONS.  For purposes of this Undertaking:

         (a) "Owner" shall mean any person,  partnership,  corporation  or other
entity holding any interest in Franchisee.

         (b) The term  "Guarantors"  is  applicable  to one or more  persons,  a
corporation  or a  partnership,  as the  case  may be,  and the  singular  usage
includes the plural and the masculine  and neuter usages  included the other and
the feminine.


<PAGE>



         IN WITNESS  WHEREOF,  each Guarantor has hereunto affixed his signature
on the same day and year as the Franchise Agreement was executed.


Owners and Guarantors:



                                            Spouse
                    (Signature)


                  (Print Name)


                                            Spouse
                    (Signature)


                  (Print Name)



                                            Spouse
                    (Signature)


                  (Print Name)



                                            Spouse
                    (Signature)


                  (Print Name)


<PAGE>



                                     (E -1)
franex.96
                                    EXHIBIT E

                AUTHORIZATION AGREEMENT FOR PREARRANGED PAYMENTS
                                 (DIRECT DEBITS)

Name     of     Person     or     Legal     Entity)(ID
- --------------------------------------------------------
Number)

Name
Account (if different)


(Street Address)
(City, State, Zip Code)

The undersigned  depositor  ("DEPOSITOR")  hereby authorizes  Pretzel Time, Inc.
("COMPANY") to initiate debit entries  and/or credit  correction  entries to the
undersigned's  checking  and/or  savings  account(s)  indicated  below  and  the
depository designated below ("DEPOSITORY") and to debit such account pursuant to
COMPANY's  instructions  for any and all amounts due to Pretzel  Time,  Inc. The
DEPOSITOR  understands  that all amounts  debited from the account below will be
credited to Pretzel Time's account.



DEPOSITORY Branch



City
State
Zip Code


Telephone Number of Bank Contact Person at Bank



Bank Transit/ABA Number Account Number


This  authority is to remain in full and force and effect until  DEPOSITORY  has
received  joint  written   notification   from  COMPANY  and  DEPOSITOR  of  the
DEPOSITOR's  termination of such authority in such time and in such manner as to
afford  DEPOSITORY a reasonable  opportunity to act on it.  Notwithstanding  the
foregoing, DEPOSITORY shall provide COMPANY and DEPOSITOR with thirty (30) days'
prior written notice of the termination of this authority. If an erroneous debit
entry is initiated to  DEPOSITOR's  account,  DEPOSITOR  shall have the right to
have the amount of such entry  credited to such  account by  DEPOSITORY,  if (a)
within fifteen (15) calendar days following the date on which DEPOSITORY sent to
DEPOSITOR a statement of account or a written notice pertaining to such entry or
(b) forty-five (45) days after posting, which ever occurs first, DEPOSITOR shall
have sent to DEPOSITORY a written notice  identifying  such entry,  stating that
such entry was in error and  requesting  DEPOSITORY to credit the amount thereof
to such account.  These rights are in addition to any rights  DEPOSITOR may have
under federal and state banking laws.



DEPOSITOR
                                                              DEPOSITORY

By:
                                                              By:

Title:
                                                              Title:

Date:
                                      Date:


<PAGE>



                                      (E-3)
franex.96
              AUTHORIZATION TO HONOR CHECKS DRAWN BY AND PAYABLE TO

Q        PRETZEL TIME, INC.

- ------------------------------------------------------------------------------

Bank Account in the Name of              Store#            Bank Account Number
1.                                      2.                           3.
- ------------------------------------------------------------------------------

To The Bank Designated:

You are hereby  requested  and  authorized to honor and to charge to the account
described,  checks  drawn on such  account  which are payable to the above named
Payee.  The  name(s)  of the  depositor(s)  on such  checks  will be  printed by
standard business  machines.  It is agreed that your rights with respect to each
such  check  shall be the  same as if it bore a  signature  authorized  for such
account. It is further agreed that if any such check is not honored whether with
or without cause you shall be under no liability whatsoever.  This authorization
shall continue in force until revocation in writing is received by you.



Name of franchisee (please print)

4. / /
X5.
Date
Signature of Franchisee

- -----------------------------------------------------------------------------
Full Name of Bank
6.
- -----------------------------------------------------------------------------
- -----------------------------------------------------------------------------

Street Address
7.
- ------------------------------------------------------------------------------
- -------------------------------------------------------------------------------

City, State, Zip Code
8.
- ------------------------------------------------------------------------------
Drawee Bank Please Note: There is an Indemnification Agreement Below.

Indemnification Agreement

To The Bank Designated.

In consideration of your compliance with the request and  authorization  printed
on the  Authorization  Form  hereof,  the Payee  agrees with respect to any such
action:

(1) To  indemnify  you and hold you  harmless  from any loss you may suffer as a
consequence of your actions  resulting from or in connection  with the execution
and issuance of any check, draft or order, whether or not genuine, purporting to
be executed by the Payee and  received by you in the regular  course of business
for the purpose of payment,  including any costs or expenses reasonably incurred
in connection therewith.

(2) To  indemnify  you for any loss  arising in the event  that any such  check,
draft or order shall be  dishonored,  whether with or without  cause and whether
intentionally or inadvertently.

(3) To defend at our own cost and expense  any action  which might be brought by
any depositor or any other persons because of your actions taken pursuant to the
foregoing request, or in any manner arising by reason of your participation. - -
- -  - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
NOTICE  TO
OWNER

1.       ATTACH ONE VOIDED CHECK HERE
2.       BE SURE ALL 8 SPACES SHOWN ABOVE ARE COMPLETED.
3.       RETURN ALL THREE COPIES IMMEDIATELY.



<PAGE>



franex.96
                                    EXHIBIT F

                               PRETZEL TIME, INC.
                               UNIT SITE AGREEMENT

This is Exhibit F to the  Franchise  Agreement  entered into , 19 by and between
Pretzel Time, Inc. ("Pretzel Time") and ("Franchisee").

1. UNIT SITE.

         Franchisee  shall obtain lawful  possession  with sixty (60) days after
the date of the  Franchise  Agreement  of a site  approved by Pretzel Time for a
Pretzel Time Unit within the following geographical area described as follows:





2.       SITE SELECTION.

         Pretzel Time agrees to provide  reasonable  assistance in the selection
and evaluation of a proposed site for a Unit upon the request of the Franchisee.
Franchisee  acknowledges  and  agrees  that  Pretzel  Time's  employees  are not
permitted or authorized to make any claims,  statements or representations as to
the  suitability of any prospective  locations for the site of the  Franchisee's
proposed unit. Pretzel Time disclaims any responsibility in selecting a suitable
location for the Franchisee's Unit.  Franchisee  acknowledges and agrees that he
is  solely  and  wholly  responsible  to  fully  investigate  the  site  for its
suitability  and Pretzel Time makes no  representation  or warranties of its own
expertise in the area of site selection.

3.       APPROVAL OF SITE.

         Franchisee  agrees to submit to Pretzel Time a complete site evaluation
report  and  feasibility   analysis  for  the  Unit  location   containing  such
information  as Pretzel Time may  reasonably  require,  such as size and type of
mall,  size  of  unit,  appearance,   physical   characteristics  of  the  site,
photographs of the site, demographics of the area, traffic patterns, competition
from other  businesses in the area,  location of the nearest  Pretzel Time Unit,
sales per square foot,  lease terms, and other  commercial  characteristics.  In
approving the proposed  site for the Unit,  Franchisee  acknowledges  and agrees
that Pretzel Time is relying on the representations and information  provided by
the  Franchisee.  Upon  receipt of the site  information  necessary  to make its
determination,  Pretzel  time will  either  approve or  disapprove  Franchisee's
proposed  site for the Unit  within  twenty (20) days of the receipt of the site
information and other materials requested by Pretzel Time and provide Franchisee
a written notice of same.  Pretzel Time and Franchisee agree that Pretzel Time's
approval of the  location  for the  proposed  Unit shall be an  agreement by the
parties  that such  location  shall be the Site for the Unit to be  operated  by
Franchisee  pursuant to the Franchise  Agreement.  4.  TERMINATION  OF FRANCHISE
AGREEMENT.

         Pretzel time shall have the right to terminate the Franchise  Agreement
and refund all franchise  fees paid by Franchisee  except for  $10,000.00  which
shall be retained by Pretzel  Time for its costs and  expenses  associated  with
reviewing the proposed site locations including,  but not limited to, travel and
other  associated  expenses  effective upon delivery of notice of termination to
Franchisee,  if  Franchisee  (a)  cannot  locate a site  which is  approved  and
suitable to both Pretzel  Time and  Franchisee  within one hundred  twenty (120)
days; or (b) fails to execute a lease  agreement upon execution of the Franchise
Agreement.

IN WITNESS  WHEREOF,  the  parties  have  executed,  sealed and  delivered  this
Agreement the day and year first written above.

WITNESSES:                                           PRETZEL TIME, INC.
                           a Pennsylvania corporation


                                                     By:

__________________________ Name:  _______________________

                         Title: ________________________

                         Date Signed: __________________


WITNESSES                                   FRANCHISEE
                                            -----------------------------


                                                     By:

                                      Name:

                                            Title:

                         Date Signed: __________________



<PAGE>



                                      (G-1)
franex.96
                                    EXHIBIT G

             COLLATERAL ASSIGNMENT OF TELEPHONE NUMBERS AND LISTINGS

THIS  ASSIGNMENT  is entered in to this day of , 1996,  in  accordance  with the
terms of that certain  Pretzel Time,  Inc.  Franchise  Agreement (the "Franchise
Agreement")  between  ("FRANCHISEE")  and Pretzel  Time,  Inc.,  a  Pennsylvania
corporation ("COMPANY"), executed concurrently with this Assignment, under which
COMPANY  granted  FRANCHISEE  the right to own and  operate a PRETZEL  TIME Unit
located at

(the "UNIT").

         FOR VALUE  RECEIVED,  FRANCHISEE  hereby  assigns  to  COMPANY,  all of
FRANCHISEE's right, title and interest in and to those certain telephone numbers
and regular, classified or other telephone directory listings (collectively, the
"Telephone  Numbers and Listings")  associated  with COMPANY's trade and service
marks and used from time to time in connection with the operation of the UNIT at
the address provided above. This Assignment is for collateral purposes only and,
except as specified herein, COMPANY shall have no liability or obligation of any
kind  whatsoever  arising from or in  connection  with this  Assignment,  unless
COMPANY  shall notify the  telephone  company  and/or the listing  agencies with
which FRANCHISEE has placed telephone  directory listings (all such entities are
collectively  referred to herein as the  "Telephone  Company") to effectuate the
assignment pursuant to the terms hereof.

         Upon  termination  or expiration of the  Franchise  Agreement  (without
renewal or extension),  COMPANY shall have the right and is hereby  empowered to
effectuate  the assignment of the Telephone  Numbers and Listings,  and, in such
event,  FRANCHISEE  shall  have no  further  right,  title  or  interest  in the
Telephone  Numbers and Listings and shall remain liable to the Telephone Company
for all past due fees owing to the Telephone  Company on or before the effective
date of the assignment hereunder.



<PAGE>



                                      (G-3)
franex.96
         FRANCHISEE   agrees  and  acknowledges  that  as  between  COMPANY  and
FRANCHISEE,  upon termination or expiration of the Franchise Agreement,  COMPANY
shall have the sole right to and interest in the Telephone Numbers and Listings,
and FRANCHISEE appoints COMPANY as FRANCHISEE's true and lawful attorney-in-fact
to direct the  Telephone  Company to assign  same to COMPANY,  and execute  such
documents  and  take  such  actions  as  may  be  necessary  to  effectuate  the
assignment.  Upon such event,  FRANCHISEE shall immediately notify the Telephone
Company to assign the Telephone  Numbers and Listings to COMPANY.  If FRANCHISEE
fails to promptly direct the Telephone  Company to assign the Telephone  Numbers
and  Listings  to  COMPANY,  COMPANY  shall  direct  the  Telephone  Company  to
effectuate the assignment  contemplated  hereunder to COMPANY. The parties agree
that the Telephone Company may accept COMPANY's written direction, the Franchise
Agreement or this Assignment as conclusive  proof of COMPANY's  exclusive rights
in and to the Telephone Numbers and Listings upon such termination or expiration
and that such assignment shall be made  automatically and effective  immediately
upon Telephone Company's receipt of such notice from COMPANY or FRANCHISEE.  The
parties further agree that if the Telephone Company requires the parties execute
the Telephone  Company's  assignment forms or other documentation at the time of
termination  or expiration of the Franchise  Agreement,  COMPANY's  execution of
such  forms  or   documentation   on  behalf  of  FRANCHISEE   shall  effectuate
FRANCHISEE's consent and agreement to the assignment.  The parties agree that at
any time after the date  hereof,  they will  perform  such acts and  execute and
deliver  such  documents  as may be  necessary  to assist in or  accomplish  the
assignment  described  herein upon  termination  or  expiration of the Franchise
Agreement.

WITNESSES:
ASSIGNEE:

PRETZEL TIME, INC.

- -------------------------
                                                              By:
- -------------------------
                                                              Name :

                                                  Title:  ____________________


WITNESSES:                                           ASSIGNOR:

                                                     -------------------------

- -------------------------
                                                              By:
- ------------------------
                                                              Name:

                                                 Title:  _____________________

ACCEPTED AND AGREED TO BY:




(Telephone Company Authorized
Representative)



(Name of Telephone Company)






<PAGE>



                                      (H-5)
franex.96

EXHIBIT  H  MUTUAL   CONFIDENTIALITY   AGREEMENT  And  now  this  _____  day  of
_________________,  1996,  this  agreement is made by and between  Pretzel Time,
Inc., a Pennsylvania  corporation,  with its principal place of business at 4800
Linglestown Road, Suite 202,  Harrisburg,  PA 17112 (hereinafter PTI) and , with
its principal place of business at (hereinafter Franchisee) WITNESSETH: WHEREAS,
PTI has certain information,  formulas, blends, products,  processes,  programs,
and  business  documents  which it  considers  to be  secret,  confidential  and
proprietary;  and  WHEREAS,  it  will  be  necessary  for  PTI to  disclose  its
confidential  information  to  Franchisee  during the course of their  dealings;
THEREFORE,  for the mutual promises and covenants contained herein and intending
to be legally  bound  hereby the  parties  agree as  follows:  1.  AGREEMENT  TO
MAINTAIN  CONFIDENTIALITY.  The parties  acknowledge  that a party may choose to
disclose certain confidential  information in connection with the Franchise. The
parties agree that this  agreement and all  confidential  information  disclosed
hereunder  shall be  retained  and kept in  confidence  in a manner  adequate to
protect the disclosing party's Confidential  Information.  The parties agree not
to disclose the Confidential  Information to others or use it for purposes other
than the Franchise without the disclosing party's prior written consent.

2.       CONFIDENTIAL INFORMATION DEFINED.
         Any and all  information  disclosed  by one party to the other party in
connection with the Franchise is considered confidential information,  including
but not  limited  to:  formulas,  blends,  recipes,  product  lines,  processes,
patents,  programs,  manufacturing  methods,  marketing programs,  techniques of
doing business, data involving the party and any of its subsidiaries, successors
and assigns,  credit  terms,  nature of services  provided,  the identity of the
party's suppliers, agents, franchisees, shippers or other entities, and business
information,  plans and documents (hereinafter  Confidential Information) unless
such  information  falls  within the  exceptions  set forth in  paragraph 4. The
Confidential  Information may be disclosed in writing,  orally,  visually, or by
samples.  In addition,  each party's interest in the Franchise and the fact that
the  parties  are  working  together  on  the  Franchise  is  considered  to  be
Confidential Information. 3. LIMITED DISCLOSURE.
         The recipient of Confidential Information agrees to limit disclosure of
Confidential  Information to its agents,  officers, and employees who are needed
to accomplish  the purpose stated above,  and only then to its agents,  officers
and  employees who have agreed to be bound by the  obligations  of the recipient
hereunder.
4.       EXCEPTIONS TO CONFIDENTIAL INFORMATION.
         The parties'  obligations of confidentiality  hereunder shall not apply
         to information:  (a) Now or subsequently  publicly available through no
         fault of either party hereto;  (b) Either party possessed or knew prior
         to the  date of the  nondisclosure  agreement  and  was not  previously
         received  from the other party hereto as  evidenced by the  recipient's
         written  record  prior  to the  receipt  of such  information  from the
         disclosing  party;  (c) Either  party  receives  in good faith from any
         third party which did not receive the same, directly or indirectly from
         the other party hereto and has a right to make such disclosure;  or (d)
         Which is independently developed by the employees,  agents, officers or
         subsidiaries  of either party,  provided that any claim of  independent
         development must be shown by clear and convincing evidence.
5.       RETENTION OF PROPERTY RIGHTS.
         Any Confidential Information disclosed shall remain the property of the
disclosing party. The recipient of the confidential information does not acquire
any license under  intellectual  property  rights of the other party pursuant to
this agreement.  After the termination or accomplishments of the Franchise or at
any other time requested by the disclosing property,  the recipient shall return
or destroy, at the disclosing party's direction, all documents,  business plans,
information,  samples or other materials embodying confidential  information and
shall retain no copies thereof. 6. JOINTLY DEVELOPED CONFIDENTIAL INFORMATION.
         Any new product, formula, recipe, blend, process,  machine,  equipment,
production method, patent, business plan or information developed or modified as
a result of this  Franchise  shall be the  exclusive  property  of PTI.  Any new
product, formula, recipe, blend, process, machine, equipment, production method,
patent,  business plan or information shall not be disclosed to a third party by
the parties to this agreement.
<PAGE>

7.       LENGTH OF OBLIGATION.
         The  recipient's  obligation  of  confidentiality  and  of  non-use  of
confidential   information  hereunder  shall  continue  during  and  beyond  the
termination of the project.

     8. DISCLAIMER OF  ESTABLISHMENT  OF  RELATIONSHIP.  This agreement does not
create a relationship of agency,  partnership,  joint venture or license between
the parties.  This agreement does not obligate either party to purchase anything
from or sell any item to the other party.


9.       RESTRICTIVE COVENANTS.
         The parties  recognize  that this agreement is essential to protect the
business interests and goals of the parties and that violation of this agreement
will cause  irreparable  harm to the other party.  In the event of a breach or a
threatened breach by a party, the parties agree that should either party violate
this agreement,  the other party shall be entitled to seek special,  preliminary
and permanent  injunctive relief without proof of actual damages, as well as any
other rights or remedies to which it shall be entitled.
10.      REFRAIN FROM DISPARAGEMENT.
         Both parties agree not to malign,  harass or in any way interfere  with
the other party or their  reputation  and goodwill,  or the conduct of the other
party's  business.  The parties further agree to not make any public  statements
which would tend to damage the reputation or harm the business  interests of the
other or their employees,  franchisees,  agents, subsidiaries or affiliates. 11.
JUDICIAL PROCEEDING.
         If Franchisee or any of his/its agents, representatives,  or employees,
becomes legally  compelled to disclose any of the  Information,  Franchisee will
provide PTI with prompt notice so that PTI may seek a protective  order or other
appropriate   remedy  and/or  waive  compliance  with  the  provisions  of  this
Agreement.  If such protective order or other remedy is not obtained,  or if PTI
waives compliance with the provisions of this Agreement, Franchisee will furnish
only that portion of the Information  which  Franchisee is advised by opinion of
counsel  is  legally  required  and will  exercise  its best  efforts  to obtain
reliable assurance that confidential treatment will be accorded the Information.

12.      MODIFICATION.
         This agreement  cannot be changed or modified except by another written
agreement signed by the party sought to be charged  therewith or by his/its duly
authorized agent.

     13. ENTIRE  AGREEMENT.  This agreement sets forth the entire  agreement and
understanding  between the parties with respect to the subject matter herein and
supersedes  all prior or  contemporaneous  agreements,  whether  written or oral
between the parties.

14.      ASSIGNMENT.
         This agreement  shall not be assigned by either party without the prior
written agreement of the parties.

     15.  SEVERABILITY.  In the event that any  provision  of this  agreement is
deemed by a court of any jurisdiction to be  unenforceable,  illegal or contrary
to  public  policy,  it shall  be  stricken  and the  remainder  of this  Mutual
Confidentiality Agreement shall remain in force.

     16.  WAIVER.  Failure  of either  party at any time or from time to time to
exercise  any right  under this  Agreement  shall not be deemed a waiver of such
right nor shall it prevent the party from  subsequently  asserting or exercising
such right.
<PAGE>

17.      GOVERNING LAW.
     This agreement shall be construed and governed according to the laws of
the State of Pennsylvania.


     18.  NOTICES.   Notices   hereunder  shall  be  in  writing  and  shall  be
sufficiently  given to the  other  party at the  address  indicated  herein  and
deposited in the mail, United States first class postage prepaid.  19. HEADINGS.
The titles or headings in this Agreement are for the  convenience of the parties
and their  attorneys and are not intended to  constitute a  substantive  part of
this  Agreement  and such  titles  and  headings  should  not be relied  upon to
describe  the  contents of any section or  paragraph.  IN WITNESS  WHEREOF,  the
parties hereto have executed this Agreement on the date listed above. WITNESSES:
PRETZEL TIME, INC. a Pennsylvania corporation


                                                     By:

__________________________ Name: _______________________

Title: ________________________

Date Signed: __________________


WITNESSES: FRANCHISEE
- -----------------------------


By:

Name:

Title:

Date Signed: __________________




<PAGE>



                                      (I-2)
franex.96
                                    EXHIBIT I

                               PRETZEL TIME, INC.
                         TCBY'S YOGURT PRODUCT ADDENDUM
                  BY AND BETWEEN PRETZEL TIME, INC, FRANCHISOR

                                       AND

               ---------------------------------------------------
                                   FRANCHISEE


                                  DATED: , 1996



     This addendum  (hereafter  "Addendum") is made as of this day of , 1996, by
and between Pretzel Time, Inc. a Pennsylvania  corporation (hereinafter "Pretzel
Time"),  and  ______________________,   a(n)____________________,   (hereinafter
"Franchisee")  and is  attached  to  and  incorporated  into  the  Pretzel  Time
Franchise  Agreement  by and between  Pretzel  Time and  Franchisee  dated as of
_______________,  (  hereafter  "Agreement")  and is  considered  a part of that
Agreement.  All  capitalized  terms not defined in this Addendum  shall have the
respective meanings set forth in the Agreement.  To the extent that the terms of
this Addendum are directly  inconsistent with any of the terms of the Agreement,
the terms of this Addendum shall supersede and govern. Accordingly,  the parties
hereto agree as follows:

         1. NEITHER TCBY SYSTEMS,  INC.,  NOR ANY OF ITS AFFILIATES ARE DIRECTLY
OR INDIRECTLY  RESPONSIBLE FOR ANY OBLIGATION,  UNDERTAKING,  COVENANT, OR OTHER
DUTY TO  PERFORM  OR TO  REFRAIN  FROM ANY  ACTION  UNDER OR BY  VIRTUE  OF THIS
AGREEMENT.  ALL PARTIES HERETO  ACKNOWLEDGE AND AGREE THAT NEITHER TCBY SYSTEMS,
INC. NOR ANY OF ITS AFFILIATES IS A PARTY TO THIS  AGREEMENT,  BUT TCBY SYSTEMS,
INC. DOES STAND IN A POSITION OF THIRD PARTY  BENEFICIARY  UNDER THIS AGREEMENT.
ALL PARTIES  HERETO  FURTHER  ACKNOWLEDGE  THAT THE TRADEMARKS AND SERVICE MARKS
"TCBY",  "THE  COUNTRY'S  BEST  YOGURT",  AND ALL MARKS AND LOGO  FORMS  THERETO
RELATED ARE THE  PROPERTY OF TCBY  SYSTEMS,  INC. OR AN AFFILIATE  THEREOF,  AND
NOTHING  CONTAINED  IN THIS  AGREEMENT  SHALL IN ANY  MANNER  ACT TO CREATE  ANY
PROPERTY  RIGHTS IN OR TO SAID MARKS OR RIGHTS  RESPECTING SUCH MARKS AS AGAINST
TCBY SYSTEMS,  INC. AND ITS AFFILIATES.  ALL PARTIES HERETO FURTHER  ACKNOWLEDGE
AND AGREE THAT TCBY SYSTEMS,  INC.  REPRESENTATIVES  SHALL AT ALL TIMES HAVE THE
RIGHT TO  INSPECT  THE UNIT  PREMISES  AND BOOKS TO THE EXTENT  SUCH  PERTAIN TO
OPERATIONS OF A "TCBY" STORE.
        2. Section 2E ("Option to Develop Other Sites Within the  Territory") of
the Agreement is modified so that no option is granted for TCBY Products,  since
any option would be granted or not granted in TCBY's sole discretion.

         3.  Section 2F ("Term of  Franchise")  of the  Agreement is modified so
that  for  TCBY  Products  the  expiration  date is June 14,  2009,  unless  the
agreement  dated June 15, 1994 between  Pretzel Time and TCBY is  terminated  in
which event  Franchisee shall no longer have the rights to use the TCBY Products
and utilize the TCBY Marks, (unless Franchisee otherwise obtains TCBY's separate
written agreement  therefor).  As used in this Addendum the term "TCBY Products"
shall mean "TCBY"  brand frozen  yogurt and such  related  items as Pretzel Time
shall  designate to  Franchisee.  As used herein the term "TCBY" shall mean TCBY
Systems, Inc., an Arkansas corporation.

         4.  Section 4G ("Fees For Renewal of  Franchise")  of the  Agreement is
modified so that no renewal for the TCBY Products is granted,  since any renewal
would be granted or not granted in TCBY's sole discretion.
<PAGE>

         5.  Section  5A  ("Renewal  of  Franchise  Term") of the  Agreement  is
modified  so that no renewal for TCBY  Products  is  granted,  since any renewal
would be granted or not granted in TCBY's sole discretion.

         6. Section 6A  ("Ownership  of Marks") of the  agreement is modified to
provide  that  TCBY  owns the  trademarks  and  service  marks  "TCBY"  and "The
Country's  Best  Yogurt" and all marks and logo forms  thereto  related  (herein
together  referred to as the "TCBY Marks").  Franchisee agrees to treat the TCBY
Marks the same as the  Pretzel  Time  Marks  under this  Agreement  and that the
Agreement  shall  likewise bind  Franchisee  with respect to the TCBY Marks (for
example pursuant to Section 6C of the Agreement Franchisee agrees not to use any
TCBY Mark or trade name of TCBY or any part thereof  with any prefix,  suffix or
other modifying words, terms, designs or symbols or in any modified form as part
of any corporate  trade name nor may Franchisee use any TCBY Marks in connection
with the sale of any unauthorized  product or service or in any other manner not
expressly authorized in writing by TCBY and Pretzel Time).

         7. Sections 8, 9, 12, 13 and 14 ("Development of Unit", "Unit Opening",
"Adherence to Uniform  Standards",  "Unit Image and Operation",  and " Franchise
Operations")  of this Agreement are modified to include that certain  additional
requirements  may be placed upon  Franchisee in relation to the TCBY Products as
more fully set forth in the Operations  Manual (for example,  design  standards,
equipment,  menus,  segregation  of  sales  reporting)  and  as  the  particular
situations may dictate.

         8.  Except  as  specifically  modified  by  this  Addendum  all  terms,
conditions,  covenants and  provisions  of the  Agreement  shall not be changed,
modified or altered and shall remain in full force and effect.



IN WITNESS  WHEREOF,  the parties hereto have executed this addendum the day and
year first above written.


WITNESSES:                                           PRETZEL TIME, INC.
                           a Pennsylvania corporation


By:

__________________________ Name: _______________________

Title: ________________________

Date Signed: __________________


WITNESSES: FRANCHISEE
- -----------------------------


By:

Name:

Title:

Date Signed: __________________



<PAGE>



                                      (J-3)
franex.96
                                    EXHIBIT J

                           PRETZEL TIME SATELLITE UNIT
                                    ADDENDUM

     This  addendum  is made as of this  day of , 199 , by and  between  Pretzel
Time,  Inc.,  a  Pennsylvania  Corporation  (hereinafter  "Pretzel  Time") and a
corporation with its principal place of business at

 (hereinafter  "Franchisee"),  and is  attached  to and  incorporated  into  the
Pretzel  Time,  Inc.  Franchise  Agreement  by  and  between  Pretzel  Time  and
Franchisee dated as of (hereinafter  "Agreement") and is considered to be a part
of that Agreement. All capitalized terms not defined in this Addendum shall have
the respective meanings set forth in the Agreement. To the extent that the terms
of this Addendum are  inconsistent  with any of the terms of the Agreement,  the
terms of this Addendum shall supersede and govern.

         1.  Pretzel Time herein  grants to  Franchisee  who herein  accepts the
non-exclusive  right during the remainder of the term of the Agreement,  subject
to earlier  termination by Pretzel Time as provided  below in this Addendum,  to
operate one (choose one: cart or kiosk) (herein "Satellite Unit") at a specified
location  proximate to the Unit within the territory  which Satellite Unit shall
not be placed in operation at any location not previously approved in writing by
Pretzel  Time,  and which shall not be  relocated  from such  approved  location
without the prior  written  consent of Pretzel Time.  The  foregoing  license is
limited solely to the sale of Pretzel Time Products from a Pretzel Time approved
Satellite  Unit in accordance  with this Addendum and does not confer any rights
on  Franchisee  to sell  any  products  outside  the Unit in any  other  manner.
Franchisee  agrees this  Addendum does not grant to him the right to operate the
Satellite Unit beyond the term of the  Agreement.  A renewal of this Addendum is
conditional upon the renewal of the Agreement.

         2.  Franchisee  shall comply with  Pretzel  Time's  specifications  and
requirements  regarding site  selection.  Franchisee  shall  promptly  submit to
Franchisee  after the execution date of this addendum a complete site evaluation
report and feasibility analysis containing such commercial and other information
and  photographs  as Pretzel  Time may require from time to time for the site at
which Franchise  proposes and intends in good faith to establish and operate the
Satellite Unit. In approving or disapproving any proposed site for the Satellite
Unit,  Pretzel Time will consider such matters as it deems  material,  including
without  limitation,  foot traffic,  other snack food tenants,  other commercial
characteristics,  lease  terms,  and the size,  appearance  and  other  physical
characteristics of the proposed site.

Pretzel Time will approve or disapprove a proposed  site for the Satellite  Unit
by delivery of written  notice to  Franchisee.  Pretzel Time agrees to exert its
best efforts to deliver such  notification to Franchisee within twenty (20) days
after  receipt  by  Pretzel  Time of a  complete  site  package  and such  other
materials requested by Pretzel Time from time to time containing all information
requested  by Pretzel  Time.  Pretzel  Time  shall  have the right,  in its sole
discretion,  to approve or disapprove a proposed site for the Satellite Unit and
Franchisee  acknowledges  and agrees that  Pretzel  Time shall have no liability
therefor.  Pretzel  Time's  failure to  provide  Franchisee  with  notice of its
approval  or  disapproval  of one or  more  proposed  sites  shall  in no  event
constitute a waiver of Pretzel  Time's right to approve or  disapprove  the site
for a proposed Satellite Unit.

         3. Franchisee, at its sole expense, shall take such actions, including,
without  limitation,  constructing  such  improvements  and acquiring  fixtures,
equipment,  signs, and other materials and supplies,  and obtain such permits as
required to operate a Satellite Unit.
<PAGE>

         4. Franchisee agrees to use,  maintain,  and/or construct only the type
of Satellite  Unit and equipment that Pretzel Time has approved for Pretzel Time
Units and Satellite  Units.  Franchisee  agrees to operate the Satellite Unit in
accordance with the standards, specifications, and procedures for operation of a
Satellite  Unit  which  Pretzel  Time  prescribes  in the  Operations  Manual or
otherwise in writing including,  without limitation,  requirements for training,
design, layout, equipment,  fixtures, signage, Product packaging,  materials and
supplies and Pretzel  Time's  prototype  plans and layout which Pretzel Time may
change from time to time, in its sole discretion.  Franchisee shall maintain the
condition  and  appearance  of,  and  perform  maintenance  with  respect to the
Satellite  Unit,  fixtures,  and equipment used in connection with the Satellite
Unit in accordance with Pretzel Time's standards, specifications and procedures,
and consistent  with the image of Pretzel Time  Satellite  Units as first class,
clean, sanitary, attractive and efficiently operated food service businesses.

         5. If Franchisee  proposes to make,  construct or purchase any brand or
type of equipment,  sign,  cart,  etc. not approved by Pretzel Time,  Franchisee
must first notify  Pretzel Time in writing and submit a request for an exception
to Pretzel Time and submit to Pretzel Time samples,  sufficient  specifications,
and any  other  material  or  information  requested  by  Pretzel  Time  for its
determination of whether such standards and specifications, or supplier criteria
which  determination  will be made and  communicated  in writing  to  Franchisee
within  a  reasonable   time.   Franchisee   shall  not  make  any  alterations,
modifications,  additions,  subtractions  or  improvements to any Satellite Unit
without Pretzel Time's prior written approval.

         6.  If  Franchisee  fails,  at  its  sole  expense,   to  maintain  the
appearance,  condition,  repair and working order of the  Satellite  Unit and to
keep the Satellite  Unit free from any damage,  dirt or  deterioration,  Pretzel
Time in its reasonable  judgment,  shall so notify  Franchisee of the deficiency
and the action  required  to correct  the  deficiency.  If  Franchisee  fails to
correct  the  deficiency,  Pretzel  Time  shall  have the  right to  immediately
terminate the Agreement or  Franchisee's  right to operate the Satellite Unit or
both upon written notice.

         7.  Franchisee  shall,  at its sole  expense,  obtain and  maintain all
licenses and permits relating to the construction and operation of the Satellite
Unit.

         8. Franchisee  acknowledges  and agrees that the Satellite Unit must be
operated and maintained in accordance with the standards and  specifications set
forth in the Agreement,  this Addendum, and the Operations Manual. Franchisee in
particular, acknowledges and agrees that all gross sales made from the Satellite
Unit will be subject to the payment of Royalty Fees and Advertising Fund Fees as
outlined in the Agreement.  Franchisee and Pretzel Time agree that the Satellite
Unit in all  applicable  purposes  will be  considered  a part of the Unit.  Any
breach of this Addendum will be a breach of the underlying Agreement.
<PAGE>

         9.  Notwithstanding the foregoing,  Pretzel Time reserves the right, in
its sole discretion, with or without cause and regardless of the investment made
by Franchisee in  establishing  and conducting a Satellite Unit or the length of
time  Franchisee has conducted and maintained the Satellite  Unit, to direct and
require the  Franchisee to  discontinue  use and operation of any Satellite Unit
effective  one-hundred  eighty (180) days after  Pretzel Time written  notice to
Franchisee  and  not to  purchase  or  develop  additional  Satellite  Units  in
connection  with a  discontinuance  of any facet or the  entire  Satellite  Unit
program by Pretzel Time.  Franchisee agrees to discontinue the use and operation
of the Satellite Unit as directed by Pretzel Time.  Franchisee  shall remove all
equipment, the Satellite Unit, signage and any other materials or distinguishing
items as  directed by Pretzel  Time  within the time period  directed by Pretzel
Time.  Notwithstanding the foregoing, in the event Pretzel Time discontinues its
Satellite Unit program, in whole or in part, the Franchisee shall have the right
to continue the use of the Satellite Unit for a period of two (2) years from the
earlier  of:  (1)  the  date of  purchase  of the  Unit  or (2) the  date of the
Satellite Unit Addendum Agreement.  Franchisee agrees that he shall not have any
claim or initiate  any claim  against  Pretzel Time for the  termination  of its
Satellite Unit Operation.

         10. IN WITNESS WHEREOF,  the parties hereto have executed and delivered
this Addendum in multiple copies as of the date of the Agreement.

WITNESSES: PRETZEL TIME, INC.
a Pennsylvania corporation

By:

__________________________ Name: _______________________

Title: ________________________

Date Signed: __________________


WITNESSES: FRANCHISEE
- -----------------------------

By:

Name:

Title:

Date Signed: __________________


<PAGE>



                                      (K-2)
franex.96
                                    EXHIBIT K

                                RELEASE AGREEMENT

   
THE MARYLAND  FRANCHISE  REGISTRATION  AND  DISCLOSURE ACT PROVIDES THAT GENERAL
RELEASES SHALL NOT RELEASE LIABILITY.
    

     THIS  AGREEMENT  is made and  entered  into this day of , 19 by and between
Pretzel Time,  Inc., a Pennsylvania  corporation  having its principal office at
4800  Linglestown  Road,  Suite 202,  Harrisburg,  PA 17112 (the  "COMPANY");  a
corporation  having  its  present  principal  place  of  business  at  ;  as  an
individual, residing at; and as an individual, residing at

 (individually or collectively "RELEASOR"), wherein the parties, in exchange for
good and valuable consideration,  the sufficiency and receipt of which is hereby
acknowledged,  and  in  reliance  upon  the  representations,   warranties,  and
covenants herein set forth, do agree as follows:

1. Mutual Release.  RELEASOR does for itself,  its successors,  assigns,  heirs,
executor  and  administrator,  hereby  remise,  release  and  forever  discharge
generally the COMPANY and any affiliate, wholly-owned or controlled corporation,
subsidiary, successor or assign thereof and any shareholder,  officer, director,
employee,  or agent of any of them from any and all  claims,  demands,  damages,
injuries, known or unknown, suspected or unsuspected,  disclosed or undisclosed,
actual or potential,  which either RELEASOR may now have, or may hereafter claim
to have had or to have acquired  against the COMPANY,  arising out of or related
to any  violation,  if any, of FTC Rules and state  franchise laws regarding the
offer and sale of the  franchise  and the  execution  of a  franchise  agreement
between the parties for the Pretzel Time Store situated at . RELEASOR agrees not
to  attempt  from  this day  forward,  directly  or  indirectly,  to  institute,
prosecute,  commence,  join in, or  generally  attempt to assert or maintain any
action thereon against the COMPANY,  any affiliate,  successor,  assign,  parent
corporation,  subsidiary,  division, controlled corporation,  director, officer,
shareholder,  employee,  agent,  servant in any court or  tribunal of the United
States of America or any state  thereof for offering or selling or entering into
an agreement of sale for the franchise located at the .

In  the  event  that  RELEASOR  breaches  any  of the  promises,  covenants,  or
undertakings  made  herein  by  any  act  or  omission,   it  shall  by  way  of
indemnification,  pay all costs and  expenses of the other caused by such act or
omission, including reasonable attorneys' fees.

3. Governing Law:  Waiver of Jury.  This Agreement and the offer and sale of the
franchise  rights (as described above) shall be governed by the substantive laws
(and expressly  excluding laws  pertaining to the choice of law) of the State of
Pennsylvania. Both the COMPANY and RELEASOR agree that neither shall be entitled
to nor shall either demand a jury trial in the event of litigation  hereunder or
hereto related.
         IN WITNESS WHEREOF,  the parties hereto,  intending to be legally bound
hereby,  have  executed  this  Agreement  effective  as of the date first  above
written.

RELEASOR SIGNATURE(S):




(Signature)                                                      (Signature)



(Type or print name above)                  (Type or print name above)


                                             
(Company Name)



President                                                              Secretary



(Type or print name above)                           (Type or print name above)


Not binding without execution by an authorized officer of the COMPANY.

                                                              PRETZEL TIME, INC.


By:


Name: ______________________

Title:


Date Signed: _________________


<PAGE>



                                      (L-3)
franex.96
                                    EXHIBIT L

                        THIRD PARTY ASSIGNMENT AGREEMENT

     THIS  AGREEMENT  is made and  entered  into this day of , 19 , by and among
PRETZEL TIME,  INC., a Pennsylvania  corporation  having its principal office at
4800  Linglestown  Road,  Suite  202,   Harrisburg,   Pennsylvania   17112  (the
"COMPANY");   whose   principal   address  is   (individually   or  collectively
"ASSIGNOR");  and whose  principal  address  is  (individually  or  collectively
"ASSIGNEE"), wherein the parties agree as follows:

1. Agreement Assigned.  ASSIGNOR hereby sells,  assigns, and conveys to ASSIGNEE
all interest in and to that certain Franchise Agreement made and entered into as
of for the development and operation of a "Pretzel Time" store located at or in

(the  "Agreement"),  to  have  and to hold  said  interest  for the  term of the
Agreement and any renewal thereof consistent with its terms and conditions.  The
COMPANY  hereby grants its  permission  for the assignment of the Agreement upon
the terms and  conditions  herein set forth.  Any defined terms in the Agreement
appearing herein shall have the same meaning as set forth in the Agreement.

2.       Payment By Assignor. Franchisee will deliver to the COMPANY on the date
         of this  Agreement:  (a) If  applicable,  a signed  statement  of Gross
         Revenues, if and as defined in the Agreement, with
                  respect  to all days for which the  COMPANY  has not  received
                  such as statement from ASSIGNOR. Such Statement shall indicate
                  the   royalty   and   service   fees  and   advertising   fund
                  contributions   payable  on  such  Gross  Revenues  under  the
                  Agreement,  and  shall  recite  that such  statement  is true,
                  complete, and correct.

         (b)      A check in the amount equal to the total of:

          (i)  All royalty and service fees due or which would become due to the
               COMPANY under the Agreement;

          (ii) All advertising fund  contributions due or which would become due
               to the COMPANY under the Agreement;

          (iii) Payment of the assignment fee;

          (iv) Any and all sums owing to any affiliate of the COMPANY.


3.  Paymenbt By  Assignee.  Assignee  will deliver to the company on the date of
this Agreement a check in the amount of $25,000.00 or the then current franchise
fee for new traditional Pretzel Time Units then in effect.

4. Mutual Release.  ASSIGNOR does for itself,  its successors,  assigns,  heirs,
executor  and  administrator,  hereby  remise,  release,  and forever  discharge
generally the COMPANY and any affiliate, wholly-owned or controlled corporation,
subsidiary, successor or assign thereof and any shareholder,  officer, director,
employee, or agent of any of them, and the COMPANY does hereby remise,  release,
and forever  discharge  generally  ASSIGNOR,  from any and all claims,  demands,
damages,  injuries,  agreements and contracts,  indebtedness,  accounts of every
kind  and  character,   whether   presently  known  or  unknown,   suspected  or
unsuspected,  disclosed or undisclosed,  actual or potential,  which ASSIGNOR or
COMPANY may now have,  or may  hereafter  claim to have had or to have  acquired
against the other of whatever source or origin, arising out of or related to any
and all transactions of any kind or character at any time prior to and including
the date  hereof,  including  generally  any and all claims at law or in equity,
those  arising  under the  common  law or state or  federal  statutes,  rules or
regulations  such  as,  by way of  example  only,  franchising,  securities  and
antitrust statutes, rules or regulations, in any way arising out of or connected
with the Agreement  under which ASSIGNOR may now operate a "Pretzel Time" store,
and further  promise  never from this day forward,  directly or  indirectly,  to
institute,  prosecute,  commence,  join in, or  generally  attempt  to assert or
maintain any action thereon against the other, any affiliate, successor, assign,
parent corporation,  subsidiary,  division,  controlled  corporation,  director,
officer,  shareholder,   employee,  agent,  servant,  general  partner,  limited
partner,  executor,  administrator,  estate,  trustee  or heir,  in any court or
tribunal  of the  United  States of  America,  any state  thereof,  or any other
jurisdiction. In the event ASSIGNOR or the COMPANY breaches any of the promises,
covenants,  or  undertakings  made herein by any act or omission,  the breaching
party shall pay, by way of indemnification,  all costs and expenses of the other
caused by the act or omission, including reasonable attorney's fees.
<PAGE>

5.  Assignor   Post-Assignment  and   Post-Termination   Obligations.   ASSIGNOR
acknowledges and agrees that those obligations and duties which have effect or a
post-assignment or a post-termination basis and which are expressly set forth in
the Agreement or implied by their nature therein shall be performed and observed
hereafter to the extent and for a term as expressed or implied in the Agreement.

6.  Subordination.  ASSIGNOR  agrees to  subordinate  any right to  receive  any
payment  from  ASSIGNEE to any rights or claims of the COMPANY to receive or for
payments  from  ASSIGNEE.  Any payments  received by ASSIGNOR as a result of any
sale of assets  connected with or by virtue of this Assignment  shall be subject
to settlement of all accounts ASSIGNOR has with the COMPANY,  and ASSIGNEE shall
not pay any material  portion of such purchase  price to ASSIGNOR  without first
obtaining the COMPANY's written consent.

7. Training. ASSIGNEE covenants to attend the COMPANY's initial training program
at such time and place as the COMPANY shall  designate prior to the operation of
the Pretzel Time unit at. In the event ASSIGNEE shall not successfully  complete
the training program in the manner set forth in the Agreement,  then alternative
measures  shall  be taken  in the  manner  and to the  extent  set  forth in the
Agreement.

8.  Acknowledgement.  ASSIGNEE  acknowledges  the COMPANY's  policy of generally
permitting any pushcarts,  vending carts, kiosks,  stands, inside modular units,
or counters (herein collectively "Satellite Units") which may currently exist to
continue to operate in their  respective  location or area for which rights have
been  granted  by the  COMPANY,  regardless  of the  nature or  identity  of the
operator  thereof.  ASSIGNEE  agrees  that  ASSIGNEE's  rights  pursuant  to the
Agreement  shall be  construed  as being  subject  to and are  subject  to those
appertaining to all pre-existing agreements for pre-existing Satellite Units not
owned or operated by ASSIGNEE.  ASSIGNEE  represents  ASSIGNEE has  conducted an
independent  analysis of the area proximate to the STORE and is not aware of any
territory or marketing conflicts presented by a pre-existing Satellite Unit.

         IN WITNESS WHEREOF,  the parties hereto,  intending to be legally bound
hereby,  have  executed  this  Agreement  effective  as of the date first  above
written.

WITNESSES: ASSIGNOR:

By:


Name:

Title:

ASSIGNEE:

By:


Name:

Title:

PRETZEL TIME, INC.

By:


Name:

Title:


<PAGE>



                                     (M-10)
franex.96
                                    EXHIBIT M

                               PRETZEL TIME, INC.
                               SUBLEASE AGREEMENT

     This Sublease is made  effective  this day of 199 , by and between  Pretzel
Time, Inc., a Pennsylvania  Corporation,  with its principal business address at
4800  Linglestown  Road,  Harrisburg,  PA  17112  ("Sublessor")  and a with  its
principal business address at (the "Sublessee").

                                    RECITALS:

WHEREAS,  Sublessor, as franchisor,  and Sublessee, as franchisee,  have entered
into that certain Franchise Agreement dated , 199 , which is incorporated herein
by this reference (the  "Franchise  Agreement")  for a Pretzel Time Unit located
at: (the "Unit").

         WHEREAS,  Sublessor,  as tenant,  and , as landlord  (the  "Landlord"),
entered  into  that  certain  lease for the  premises  of the Unit  dated  ("The
Lease"), a copy of which is attached hereto as Exhibit A and incorporated herein
by reference.  The Prime Lease contains duties and  obligations  which Sublessee
must perform and covenants with which Sublessee must adhere, and

         WHEREAS,  Sublessee  desires to sublease  the premises of the Unit from
Sublessor  and Sublessor  desires to sublease the same to Sublessee,  all on the
terms and conditions contained herein.

         NOW, THEREFORE, in consideration of the foregoing Unit, mutual promises
and covenants  contained herein and other good and valuable  consideration,  the
receipt, adequacy, and sufficiency, of which are hereby acknowledged,  Sublessor
and Sublessee do hereby mutually agree as follows:

1.       DESCRIPTION.

This  Sublease  shall be for the Site of the Unit as set forth in Paragraph 1 of
the Franchise Agreement and more particularly described as follows:

 (the "Premises").

2.   GRANT OF SUBLEASE.

         A. Sublessor,  for and in consideration of the covenants and agreements
herein  contained on the part of Sublessee to be performed and observed,  hereby
subleases and demises the Premises to Sublessee and Sublessee  hereby takes from
Sublessor the Premises, on the terms and conditions set forth herein.  Sublessee
acknowledges  that it has  inspected  the  Premises  and has  agreed  to  accept
possession  and  occupancy of the Premises in the  condition  existing  upon the
effective  date of the Prime Lease.  The rights and interest of Sublessee  under
this Sublease are and shall be subject and subordinate to the Prime Lease and to
all renewals,  replacements  and extensions  thereof,  and any mortgage or trust
deed that Sublessor or Landlord may now or hereafter place upon the Premises, to
any and all advances to be made  thereunder and to the interest  thereon.  It is
expressly  understood  and agreed that  Sublessor  does not assume and shall not
have any of the obligations or liabilities of Landlord under the Prime Lease and
that Sublessor is not making the representations or warranties,  if any, made by
Landlord in the Prime Lease.  Neither the  Landlord,  the  Sublessor  nor any of
their Agents or other parties have made any promise,  agreements,  warranties or
representations   which  have  induced  either  Sublessee  to  enter  into  this
transaction or otherwise, except as specifically set forth in this Agreement, if
any. With respect to work, services,  repairs and restoration or the performance
of other obligations required by the Landlord under the Prime Lease, Sublessor's
sole  obligation  with respect thereto shall be to request the same upon written
request  from  Sublessee,  and use  reasonable  efforts  to obtain the same from
Landlord.  Sublessor  shall not be  liable in  damages,  nor  shall  rent  abate
hereunder,  for  or on  account  of any  failure  by  Landlord  to  perform  the
obligations and duties imposed on it under the Prime Lease. Nothing contained in
this Sublease shall be construed to create privity of estate or contract between
Sublessee and Landlord.
<PAGE>

3.       PERMITTED USE OF PREMISES.

         A.  Sublessee  covenants  and agrees  that the  Premises  shall be used
exclusively  for the purpose of  operating  a  franchised  Pretzel  Time Unit in
accordance with the Franchise  Agreement (the "Permitted  Use") and for no other
purpose.  In  addition,  Sublessee  shall  at all  times  use  the  Premises  in
compliance  with all  federal and state laws,  governmental  ordinances,  rules,
codes, and regulations.

         B.  Sublessee  covenants  and agrees that  throughout  the Term it will
continuously and  uninterruptedly  occupy,  use and operate the entire Premises.
Sublessee  acknowledges  that  Sublessor is executing  this Sublease in reliance
thereon and that the same is a material  element  inducing  Sublessor to execute
this Sublease. Sublessee further covenants and agrees to use its best efforts to
maximize its sales at the Premises.  Sublessee also covenants and agrees that if
it vacates or abandons the Premises or fails to conduct its business therein or,
without  the  prior  written  consent  of  Sublessor,  in  Sublessor's  absolute
discretion,  uses or permits or suffers the use of the  Premises for any purpose
other than the Permitted Use, then Sublessor  shall have the right to declare an
Event of Default and exercise its rights herein.

         C.  Sublessee  agrees  that he will not  allow or permit to be used the
Premises or any part of the  Premises in  violation  of any laws or ordinance or
any regulation of any governmental authority.

4.       DEVELOPMENT OF THE UNIT.

         A. Sublessee shall be responsible for  constructing  and developing the
Premises  at  Sublessee's  sole cost and  expense.  Sublessor  will  furnish  to
Sublessee protypical plans and specifications for a Pretzel Time Unit, including
requirements  for exterior  and interior  materials  and  finishes,  dimensions,
design, image, interior layout, decor, fixtures,  equipment,  signs, furnishings
and color scheme.  It shall be Sublessee's  responsibility  to have prepared all
required  construction plans and specifications to suit the shape and dimensions
of the  Premises  and to insure that such plans and  specifications  comply with
applicable  ordinances,  building codes and permit  requirements  and with lease
requirements and  restrictions.  Sublessee shall submit  construction  plans and
specifications to Sublessor for its approval before construction of the Premises
is commenced  and shall,  upon  Sublessor's  request,  submit all revised or "as
built"  plans  and  specifications  during  the  course  of  such  construction.
Sublessee may request  special  assistance in connection with the development of
the Premises,  and Sublessor shall have the option,  in its sole discretion,  to
provide such  assistance to Sublessee for a fee.  Sublessor shall have the right
to approve any contractor hired by Sublessee to develop the Premises.  Sublessee
agrees,  at his sole  expense,  to do or cause  to be done  the  following  with
respect to developing the Premises at the Premises:
<PAGE>

          (1)  secure  all  financing   required  to  develop  and  operate  the
               Premises;

         (2) obtain all required building,  utility,  sign, health,  sanitation,
         business,  environmental  and other  permits and licenses  required for
         construction and operation of the Premises;

         (3)  construct all required  improvements  to the Premises and decorate
         the  Premises in  compliance  with plans and  specifications  Sublessor
         approves;

         (4) purchase and install all required fixtures, furnishings,  equipment
         and signs required for the Premises (provided,  however, that Sublessor
         shall, in its sole  discretion,  have the right to install all required
         signs at the Premises at Sublessee's sole expense); and

         (5)  purchase  an opening  inventory  of  Products  (as  defined in the
         Franchise Agreement), materials and supplies.

5.       EQUIPMENT, FIXTURES, FURNISHINGS, AND SIGNS.

         A.  Sublessee  agrees to use in developing  and operating the Unit only
such fixtures,  furnishings,  equipment  (including,  without  limitation,  cash
registers  and computer  hardware and  software),  and signs that  Sublessor has
approved for Pretzel Time Units as meeting it  specifications  and standards for
quality, design, appearance, function and performance.  Sublessee further agrees
to place or display at the Premises  (interior  and  exterior)  only such signs,
emblems,  lettering,  logos and display  materials  that  Sublessor  approves in
writing from time to time; provided,  however,  that Sublessee shall purchase or
lease  approved  brands,  types or models of  fixtures,  furnishings,  equipment
(including  cash registers,  and computer  hardware and software) and signs only
from suppliers and  distributors  designated or approved by Sublessor (which may
include Sublessor and/or its Affiliates).



6.       TERM.
         A. Subject to Sublessor's  right to terminate this Sublease as provided
herein, the term of this Sublease (the "Term") shall commence on the date hereof
(the  "Commencement  Date")  and shall end on the  earlier  of:  (1) the date of
expiration or termination of the Franchise Agreement or (2) the day which is one
day prior to the expiration of the Prime Lease.

         B. Sublessee shall not have any right to exercise or require  Sublessor
to exercise any option under the Prime Lease, including, without limitation, any
option to extend the term of the Prime  Lease or to lease  additional-space.  If
this  Sublease  expires  prior to the  expiration  of the  Franchise  Agreement,
Sublessee shall be responsible to obtain a new lease which has Sublessor's prior
approval, prior to the expiration of the Sublease.

         C.       Sublessee acknowledges and agrees that:

         (1)  Sublessee  has examined and knows and accepts the condition of the
         Premises  and accepts the  Premises "As Is" and with any and all faults
         and defects;

         (2) The Premises are, as of the date hereof,  in good order,  condition
and repair; and

         (3) No covenants  and  representations  as to the order,  condition and
         repair of the  Premises  and no  promise to alter,  remodel,  decorate,
         clean or  improve  the  Premises  have  been made by  Sublessor  or its
         employees or agents, prior to or at the execution of this Sublease that
         are not expressed herein or in the Franchise Agreement.
<PAGE>

7.       HAZARDOUS MATERIALS.

         A. Sublessee  acknowledges  and agrees that it is expressly  prohibited
from using handling or treating hazardous materials,  substances or waste at, in
or affecting the Premises.  Sublessee agrees to execute an estoppel  certificate
upon request of Sublessor or Landlord  stipulating  whether any party is engaged
in the use or handling of hazardous materials, substances, or waste.

8.       DEFAULT.

         A. Notwithstanding anything to the contrary expressed or implied herein
or elsewhere,  upon the occurrence of any one or more of the following events or
conditions (an "Event of Default"),  Sublessee shall be in default hereunder and
Sublessor  shall have the right to exercise  any and all  remedies  available to
Landlord  under the Prime  Lease,  at law or in equity or available to Sublessor
hereunder  or at law or in equity,  including,  but not limited to, the right to
terminate  this  Sublease;  or  accelerate  the payment of Rent (as  hereinafter
defined);  terminate the Franchise  Agreement;  and/or obtain court costs and/or
attorneys' fees.


         (1)  Sublessee  fail to fully  and  timely  pay Rent or any  other  sum
         payable to Landlord  when due and such failure shall  continue  uncured
         for more than five days; or (2) Sublessee's failure to timely and fully
         comply  with any other  provisions,  conditions,  items,  or  covenants
         contained in the Prime Lease or hereunder for a period of ten (10) days
         after  written  notice is delivered  to  Sublessee  unless such default
         results in a hazardous or emergency  condition in which case  Sublessor
         may  exercise  all  reasonable  action  required  to cure such  default
         without notice to Sublessee and without first  permitting  Sublessee to
         cure such default;

         (3) Sublessee's  action or inaction,  or Sublessee's  sufferance of any
         act or  condition,  which would  constitute  an event of default by the
         tenant (i.e. Sublessor) under the Prime Lease, regardless of whether or
         not Landlord seeks to enforce the applicable  default  provision of the
         Prime Lease;

         (4)  Notwithstanding  anything contained herein to the contrary,  if on
         two (2) or more occasions during any twelve month period or on five (5)
         occasions  during  the term of this  Sublease,  Sublessee  fails (a) to
         fully and timely pay when due, without regard to any cure period herein
         provided,  any required  amounts or (b) to fully and timely submit when
         due,  without  regard  to any cure  period  herein  provided,  required
         reports;

          (5)  If the  Franchise  Agreement  expires  or is  terminated  for any
               reason;

          (6)  If a receiver or trustee is appointed to take  possession  of all
               or a substantial portion of the assets of Sublessee;

         (7)      If Sublessee makes an assignment for the benefit of creditors;

         (8) If any bankruptcy, reorganization, moratorium, insolvency, creditor
         adjustment  or  debt   rehabilitation   proceedings  or  the  like  are
         instituted by or against Sublessee under any state or federal law;

         (9) If levy, execution,  or attachment  proceedings or other process of
         law are  commenced  upon,  on or  against  Sublessee  or a  substantial
         portion of Sublessee's assets;

         (10) If a  liquidator,  receiver,  custodian,  sequester,  conservator,
         trustee,  or other similar judicial officer is applied for by Sublessee
         or appointed for Sublessee;

          (11) If Sublessee becomes insolvent in the bankruptcy or equity sense;

<PAGE>

         (12) If the demised premises are vacated,  abandoned or deserted during
         the term of this  Sublease  or Prime  Lease,  or  Sublessee  removes or
         manifests  an  intention  to remove  its goods  and  property  from the
         Premises other than in the ordinary course of business;  (13) Sublessee
         is  engaged in or has  engaged  in the  handling  use or  treatment  of
         hazardous wastes or materials in or affecting the Premises;

         (14) If Sublessee or any guarantor of this  Sublease is a  corporation,
         Sublessor shall have the immediate right to declare an Event of Default
         and  exercise  its rights in the event the person or persons  presently
         owning a majority of the shares of stock of such  corporation  cease to
         own a majority of said shares or maintain such voting control,  whether
         due to sale, assignment,  operation of law or other disposition,  or if
         any guarantor shall be dissolved. If Sublessee or any guarantor of this
         Sublease is a partnership,  Sublessor shall have the immediate right to
         declare an Event of Default and exercise  its rights under  Paragraph 8
         above in the event that the  general  partner of the  Sublessee  or the
         general  partner of such  general  partner  transfers  its  interest in
         Sublessee,  whether due to sale, assignment,  operation of law or other
         disposition; or

         (15) Any attempted or actual transfer by Sublessee without  Sublessor's
         prior written consent.

9.       RIGHT TO CURE DEFAULTS.

         A. To the extent permitted by law,  Sublessee hereby waives the benefit
of any otherwise  controlling  law or statute with respect to notices of default
and/or cure  periods.  At any time during the term of this  Sublease and without
notice to Sublessee,  Sublessor  may, but is not obligated to, cure or otherwise
discharge  any default by Sublessee  under this  Sublease.  Any and all costs or
expenses  which  Sublessor may expend or incur for this purpose shall be due and
payable  in  full  promptly  upon   Sublessor's   written  demand  thereof.   If
reimbursement  is not received  within five (5) days,  Sublessee  authorizes and
agrees  Sublessor  shall  debit  Sublessee's  account.  All costs  and  expenses
incurred by Sublessor  under this Paragraph 9 shall bear interest at the greater
of: (1) eighteen percent per annum or (2) the highest interest rate permitted by
applicable law from the date payment was due.

10.      RENT.

         A.  Sublessee  shall pay to the Landlord on the Prime Lease all monthly
rent,  percentage  rent,  additional  rent,  and charges  ("Rent") at the times,
places and under the terms specified in the Prime Lease without notice,  demand,
deduction, abatement, counter-claim, or set off.

11.      OBLIGATIONS.

         A. As between the parties hereto,  Sublessee  hereby assumes and agrees
to be bound by the covenants and  agreements set forth in the Prime Lease and by
any terms and  limitations  imposed  upon  Sublessor  as the tenant  thereunder,
including,  without  limitation,  the obligation to keep records and provide the
reports  required by the Prime Lease with  respect to  percentage  rent,  and to
permit  Sublessor  (and  Sublessor's  landlord) to audit  Sublessee's  books and
records in accordance with the terms of the Prime Lease.  Sublessee  indemnifies
and agrees to defend (with counsel acceptable to Sublessor or its successors and
assigns) and to hold Sublessor and its successors and assigns harmless for, from
and against  any and all claims,  demands,  liabilities,  obligations,  damages,
penalties, causes of action, costs and expenses, including reasonable attorneys'
fees and expenses,  imposed upon,  incurred by or asserted against  Sublessor or
its  successors  and assigns which arise out of any  violations  under the Prime
Lease or any  violations  by  Sublessee  of this  Sublease  or the  terms of the
Franchise  Agreement  or which may arise out of or are in any  manner  connected
with Sublessee's use and occupancy of the Premises. Notwithstanding any contrary
term or provision contained herein or in the Prime Lease, it is hereby expressly
agreed that (i) the terms of this Sublease do not grant  Sublessee any rights of
first refusal,  any options to purchase or any extensions or renewal rights with
respect  to the Prime  Lease;  and (ii)  Sublessee  shall not use or occupy  the
Premises in a manner contrary to this Sublease, the Prime Lease or the Franchise
Agreement.
<PAGE>

12.      INSURANCE.

         A. Sublessee  shall, at his sole cost and expense,  obtain and maintain
at all times during the term of this Sublease the insurance policies required by
the  Franchise  Agreement  and the Prime  Lease with  respect  to the  Premises.
Sublessee  expressly  agrees  to be bound by all of the  terms of the  Franchise
Agreement  and  the  Prime  Lease  with  respect  to  such  insurance   coverage
requirements,  including,  without limitation,  the duty to name Sublessor,  the
franchisor under the Franchise  Agreement,  and Landlord as additional  insureds
and/or loss payees as their respective interest may appear.

13.      MAINTENANCE, REPAIRS AND ALTERATIONS.

A. During the term hereof and at  Sublessee's  sole cost and expense,  Sublessee
shall keep and maintain the Premises and any fixtures,  facilities and equipment
contained therein, in good condition and repair and otherwise in compliance with
this Sublease, the Prime Lease, the Franchise Agreement and all applicable laws,
ordinances,  codes, rules and regulations,  and in conformity with the rules and
regulations of underwriters' fire prevention agencies.

B.  Sublessee  shall promptly and at its sole cost and expense repair any damage
or  destruction  to the Premises  which occurs during the term of this Sublease,
including but not limited to the repair and replacement of any broken or cracked
glass. The repairs shall be completed in a good and workmanlike manner and shall
conform the  Premises to the then  current  standards of layout and design for a
new  Pretzel  Time  Unit.  In the  event  that  Sublessor  is  required  to make
structural  repairs to the  Premises  under the Prime Lease,  including  but not
limited to the roof of the  Premises,  Sublessee  shall be  required to complete
such repairs as set forth therein. All such repairs shall be scheduled, planned,
approved,  made and completed in accordance with this Sublease, the Prime Lease,
the Franchise  Agreement and all applicable laws,  ordinances,  codes, rules and
regulations.

C. Sublessee  shall not make, or permit to be made, any alterations or additions
to any electrical,  plumbing,  heating or cooling  systems,  nor shall Sublessee
make any interior  alterations or improvements in the Premises without the prior
written  consent of Sublessor  which shall be at  Sublessor's  sole and absolute
discretion.  Sublessee  shall  promptly  pay all  costs,  expenses  and  charges
thereof,  shall  make such  alterations  and  improvements  in  accordance  with
applicable  laws and building codes and in a good and  workmanlike  manner,  and
shall fully and completely indemnify Sublessor and Landlord, as the case may be,
from and against any mechanic's lien or other liens or claims in connection with
the making of such  alterations and  improvements of a structural  nature to the
Premises. Sublessee shall not make any alterations, additions or improvements to
the exterior of the Premises.  Sublessee shall promptly repair any damage to the
Premises,   or  to  the  building  caused  by  any  alterations,   additions  or
improvements of the Premises by Sublessee.

14.      ASSIGNMENT.

         A.  Sublessee  shall  not sell,  transfer,  convey,  mortgage,  sublet,
quitclaim, pledge, assign, permit or suffer the use or occupancy of the Premises
or any part thereof by anyone other than Sublessee or otherwise  grant any party
any  interest in this  Sublease or the  Premises,  in whole or in part,  without
Sublessor's prior written consent which may be withheld at Sublessor's  absolute
discretion.  This  Sublease  and  Sublessee's  interest  hereunder  shall not be
assignable  by operation of law. Any  attempted or actual  transfer by Sublessee
(whether by way of any assignment,  sublease or otherwise)  without  Sublessor's
prior written  consent  shall be null and void and of no force or effect,  shall
convey no right or interest  hereunder  to the  purported  transferee  and shall
constitute  an Event of Default under this  Sublease.  Sublessor may at any time
assign  this  Sublease  and  the  rights,  privileges,  duties  and  obligations
hereunder  to an entity  that is to become the tenant  under the Prime Lease and
Sublessor hereunder.
<PAGE>

         B. Sublessee shall not convey, pledge, mortgage,  encumber or otherwise
transfer  (collectively Pledge) (whether voluntarily or otherwise) this Sublease
or any interest in or under it. For purposes of this Section an assignment shall
include any direct or indirect  transfer of fifty  percent  (50%) or more of the
stock of a corporate Sublessee,  or fifty percent (50%) or more of the equitable
or  other  interests  of  a  partnership,  individual,  or  other  non-corporate
Sublessee.  Any attempt by Sublessee to assign or Pledge this Sublease or sublet
the premises in  contravention  of the terms of this Sublease shall constitute a
default under both the franchise agreement and the sublease agreement.

15.      NO LIENS.

         A. Except with Sublessor's  prior written consent,  Sublessee shall not
create or suffer the existence of any lien or obligation against Sublessee,  the
Premises,  Sublessor or Landlord. Any claim to or lien upon the Premises arising
from any act or omission of Sublessee  shall be subject and  subordinate  to the
paramount  title of Landlord and to the rights of Sublessor  and Landlord in and
to the Premises. If any lien or notice of lien on account of any alleged debt of
Sublessee  or any  notice  of  contract  by a  party  engaged  by  Sublessee  or
Sublessee's  contractor  to work on the  Premises  shall  be filed  against  the
Premises or any part  thereof,  Sublessee,  within ten (10) days after notice of
the filing  thereof,  will cause the same to be discharged of record by payment,
deposit,  bond,  order of a court of competent  jurisdiction  or  otherwise.  If
Sublessee  shall  fail to cause  such lien or  notice  of lien to be  discharged
within the  period  aforesaid,  then in  addition  to any other  right or remedy
available to Sublessor or Landlord,  Sublessor or Landlord may, but shall not be
obligated to,  discharge the same either by paying amounts  claimed to be due or
by procuring  the  discharge of such lien by deposit or by bonding  proceedings,
and in any such event  Sublessor or Landlord shall be entitled,  if Sublessor or
Landlord  so  elects,  to compel  the  prosecution  of the  lender's  claim with
interest, costs and allowances. Any amount so paid by Sublessor and Landlord and
all costs and expenses  including  attorneys'  fees  incurred by  Sublessor  and
Landlord in connection  therewith,  together  with interest  thereon at the rate
specified in Paragraph 9 above from their  respective  dates of  Sublessor's  or
Landlord's  making of the payment or  incurring  of the cost and  expense  shall
constitute Additional Rent payable by Sublessee under this Sublease and shall be
paid promptly by Sublessee to Sublessor and Landlord on demand.

16.      SUBORDINATION.

         A.  Sublessee  acknowledges  that this sublease is  subordinate to said
Prime  Lease in all  respects  and to all  ground  or  underlying  leases of the
property  and to all  mortgages  which may now or hereafter be secured upon such
leases  or  the   property   and  to  any  and  all   renewals,   modifications,
consolidations,  replacements  and extensions  thereof.  This Paragraph shall be
self-operative and no further  instrument of subordination  shall be required by
Sublessor or mortgagee.
<PAGE>

17.      RELATIONSHIP TO FRANCHISE AGREEMENT.

         A. This  agreement is being executed  contemporaneously  with a certain
franchise agreement between the parties hereto. The parties agree that a default
in  either  agreement  shall be  deemed a default  in both  entitling  Sublessor
(Pretzel Time) to all of the remedies under both agreements. In the event of the
termination  of the  Sublessee's  franchise  due to default by  Sublessee,  this
sublease shall, at Sublessor's option, terminate and the premises be surrendered
to Sublessor.  Any such termination  shall not,  however,  relieve  Sublessee of
liability for rent due hereunder.

18.      WAIVER OF CERTAIN CLAIMS.

         A.  Sublessee  waives all claims that it may have against  Sublessor or
Landlord for damage or injury to person or property sustained by Sublessee,  its
employees,  agents and invitees, by any occupant of the Premises or by any other
person, resulting from the ownership, use, operation, occupancy or management of
any part of the Premises or any of its improvements,  equipment or appurtenances
becoming out of repair,  or resulting from any accident on or about the Premises
or  resulting  directly  or  indirectly  from any act or omission of any person,
including Sublessor or Landlord,  to the extent permitted herein and by law. All
personal  property of Sublessee or of such other person only,  and Sublessor and
Landlord  shall not be liable for any damage  thereto,  to the extent  permitted
herein and by law, or for the theft, disappearance or misappropriation thereof.

19.      LEGAL PROCEEDINGS.

         A. In the event  Sublessor  commences  any legal  proceeding to enforce
this Sublease against Sublessee and/or to remove Sublessee and his property from
the  Premises,   Sublessee  shall  not  assert  any   counterclaims  or  similar
allegations as a defense to any such proceeding, it being



<PAGE>


 Sublessor's and Sublessee's intention that such counter claims shall be brought
against  Sublessor,  if at all, in a separate legal proceeding.  Sublessee shall
pay all costs and expenses incurred by Sublessor,  including attorneys' fees and
other  litigation  expenses,  to  enforce  this  Sublease  and  the  rights  and
privileges  evidenced  hereby  against  Sublessee.  As  used  herein,  the  term
"attorneys'  fees" is deemed to include,  without  limitation,  reasonable legal
fees whether  incurred prior to, in preparation for or in  contemplation  of the
filing of any written  demand or any claim,  action,  hearing or  proceeding  to
enforce Sublessee's obligations under this Sublease.

         B. If Sublessee  shall default in the payment of Rent or in the payment
of any  other  sums due under the Prime  Lease and  Sublease,  Sublessee  hereby
authorizes and empowers any  Prothonotary  or attorney of any court of record to
appear for  Sublessee  in any and all actions  which may be brought for Rent and
other sums; and to sign for Sublessee an agreement for entering in any competent
court an amicable action or actions for the recovery of Rent and other sums, and
in suits or in amicable action or actions to confess judgment against Lessee for
all or any part of the Rent and other sums,  including,  but not limited to, the
amounts due from Lessee to Lessor  under this  Agreement  and for  interest  and
costs,  together with a reasonable  attorney's  commission for collection of not
less than  Three  Thousand  Dollars  ($3,000.00).  Such  authority  shall not be
exhausted by one  exercise,  but judgment may be confessed  from time to time as
often as any of the Rent and other sums shall fall due or be in arrears and such
powers  may be  exercised  as well  after  the  expiration  of the  term of this
Sublease.

         C. When this  Sublease  and its term  shall  have  been  terminated  on
account of any  default  and/or  also when the term  hereby  created  shall have
expired, it shall be lawful for any attorney of any court of record to appear as
attorney for Sublessee as well as for all persons  claiming by, through or under
Sublessee and to sign an agreement for  entertaining  in any competent  court an
amicable  action in ejectment  against  Sublessee  and all persons  claiming by,
through or under  Sublessee and to confess  judgment for the recovery by Pretzel
Time of possession of the Premises, for which this Sublease and referenced Prime
Lease shall be sufficient  warrant;  thereupon,  if Pretzel Time so desires,  an
appropriate  writ of possession  may issue  promptly,  without any prior writ of
proceeding  whatsoever,  provided that if for any reason after such action shall
have been commenced it shall be determined  that possession to bring one or more
further amicable action or actions to recover  possession of the Premises and to
confess  judgment  for the recovery of  possession  of the Premises as provided.
Notwithstanding  anything  contained  in this  Sublease  or  Prime  Lease to the
contrary,  the right of Pretzel Time to initiate an amicable action in ejectment
as specified  above shall not preclude or limit Pretzel Time's right to initiate
an amicable  action for Rent  (including  but not limited to all unpaid Rent for
the balance of the term of this Prime Lease).

20.      MISCELLANEOUS.

         A. It is mutually  agreed by and between  Sublessee and Sublessor  that
the  respective  parties  shall  and do  waive  trial  by  jury  in any  action,
proceeding,  or counterclaim  brought by either of the parties against the other
as to any matters  whatsoever  arising out of or in any way connected  with this
Sublease,  the  relationship  of Sublessee and Pretzel Time,  Sublessee's use or
occupancy of the Premises or any statutory remedy.





<PAGE>


         B.  All  provisions  of the  Franchise  Agreement  shall  apply to this
Sublease, where appropriate, be incorporated by reference and bind Sublessor and
Sublessee as if the same were fully set forth herein.

         C. The parties  agree that the terms and  conditions  of this  sublease
shall not be modified or changed in any way except by written  agreement  signed
by both parties thereto.

         D. An provision of this Sublease  and/or the Franchise  Agreement which
imposes   obligations  which  survive  the  termination  or  expiration  hereof,
including  but  not  limited  to  hereof,  shall  survive  such  termination  or
expiration.

         E. Any voluntary or other  surrender of the Prime Lease by Sublessor to
Landlord  shall not  operate as a merger and shall,  at  Landlord's  option,  be
deemed an assignment of this sublease.

         F. Any consent or waiver by Sublessor of any provision herein shall not
constitute a waiver of strict performance by Sublessee of the provisions of that
Sublease  or  from  the  full  performance  of  Sublessee  of any of the  terms,
covenants, provisions, or conditions in this Sublease contained.

         G. Sublessor shall have no duty to relet the premises or any part of it
nor  shall  it be  responsible  for  failure  to  collect  any rent due upon any
reletting, although Sublessor use its best efforts to relet the premises.

         H. Nothing  contained  in this  sublease  shall limit or prejudice  the
right of Sublessor to prove for and obtain as damages  incident to a termination
of this  Sublease  Agreement in any  bankruptcy,  reorganization  or other court
proceedings,  the maximum amount allowed by any statute or rule of law in effect
when such damages are to be proved.

         I. Only full payment of any amount shall  satisfy  Sublessee's  payment
obligations  hereunder.  No  endorsement or statement on any check or any letter
accompanying any check or payment made hereunder shall be deemed or construed as
an accord and satisfaction of the full amount due, and Sublessor may accept such
check or payment without  prejudice to Sublessor's  right to recover the balance
of such rent or pursue any remedy which would otherwise be available.
<PAGE>

         J.  This  Sublease  shall  be  governed  by the  laws of the  state  of
Pennsylvania  except  choice  of law  rules.  To the  extent  permitted  by law,
Sublessee hereby waives the benefit of any otherwise  controlling statute of law
with respect to notices of default and/or cure periods.

         K. No  waiver  of any  breach  or  violation  of any of the  covenants,
agreements and  obligations of Sublessee under this Sublease shall be construed,
taken or held to be a waiver  of any  other  breach  or  violation  or a waiver,
acquiescence  in or consent to any further or succeeding  breach or violation of
the same covenant, agreement or obligation.

         L. Upon  termination  or  expiration  of this Sublease or the Franchise
Agreement for any reason whatsoever,  Sublessee shall immediately  surrender and
deliver up the  Premises to  Sublessor  in the same  condition as existed on the
Commencement  Date of this  Sublease,  reasonable  wear and tear  excepted,  and
remove  from  the  Premises  all  unattached  personal  property,  fixtures  and
equipment  owned by Sublessee and in which  Sublessor has no security  interest,
lien or  other  claim;  provided,  however,  that all  such  personal  property,
fixtures and  equipment  shall be and remain  subject to (i)  Landlord's  rights
under the Prime  Lease;  and (ii) the  Sublessor's  rights  under the  Franchise
Agreements.

         M. In the event  Sublessee  remains in  possession  of the  Premises of
fails to  remove  its  property  from  the  Premises  after  the  expiration  or
termination  of this Sublease for any reason  without  executing a new agreement
under which it may lawfully use and occupy the same,  Sublessee  shall fully and
timely pay to Landlord or  Sublessor  such sums as the Prime Lease  requires the
Sublessor  thereto to pay to Landlord in the event that such Sublessor  fails to
timely  surrender  possession of the Premises.  Notwithstanding  anything to the
contrary  contained  in the Prime Lease,  the holding  over by  Sublessee  shall
create in Sublessee no right of  occupancy  to the  Premises,  without the prior
written  consent of  Sublessor.  Unless  Sublessor  and  Sublessee  agree to the
contrary in writing,  Sublessee's occupancy of the Premises after the expiration
date shall create a tenancy-at-sufferance.

         N. Estoppel  Certificate.  Sublessee shall at any time and from time to
time  within ten (10) days' of  request  from  Sublessor  or  Landlord  execute,
acknowledge  and deliver to Sublessor  or Landlord,  as the case may be, in form
reasonable  satisfactory  to  Sublessor  or  Landlord  and/or any  mortgagee  of
Sublessor  or  Landlord,  a written  statement  certifying  that  Sublessee  has
accepted the Premises,  that this  Sublease is unmodified  and in full force and
effect (or, if there have been modifications, that the same is in full force and
effect as modified and stating the  modifications),  that  neither  Sublessor or
Landlord  is in default  hereunder  or under the Prime Lease (or, if any default
has occurred and is  continuing,  then  Sublessee  shall  specify the nature and
period  of  existence  thereof,  and any  action  which  Sublessee  has taken or
proposes  to take with  respect  thereto),  the date to which the rent and other
charges have been paid in advance, if any, or such other accurate  certification
as may  reasonably  be required  by  Sublessor  or Landlord or their  respective
mortgagees,  and  agreeing to give to such  mortgagees  copies of all notices by
Sublessee  to Sublessor  or  Landlord.  In the event that any party  succeeds to
Sublessor's  rights hereunder,  Sublessee agrees to attorn to such successor and
shall recognizes such successor as the Sublessor hereunder or the landlord under
the Prime  Lease,  as the case may be. Such  attornment  shall be  effected  and
self-operative  without  the  execution  of any  further  instrument.  Sublessee
agrees,  however,  to execute and deliver at any time and from time to time, any
instrument or certificate which, in the sold judgment of such successor,  may be
necessary or  appropriate to evidence such  attornment.  From and after any such
attornment, such successor shall, subject to the provisions herein contained, be
bound to  Sublessee  under  all the  terms,  covenants  and  conditions  of this
Sublease  shall,  from and after the  succession  to the  interest of  Sublessor
hereunder  have the same  remedies  against such  successor  for a breach of any
agreement  contained  in this  Sublease  that  Sublessee  might have had against
Sublessor under this Sublease;  provided, however, that such successor shall not
be:



<PAGE>



         (1) liable for any act or  omission  of any prior  landlord  (including
         Sublessor);  (2)  liable for the return of any  security  deposit;  (3)
         subject to any offset or defense which Sublessee might have against any
         prior landlord
                  (including Sublessor); and
         (4)      bound by any rent or  additional  rent which  Sublessee  might
                  have  paid  for  more  than the  current  month  to any  prior
                  Landlord (including Sublessor).

          O.   All notices required to be delivered hereunder shall be delivered
               in accordance with the
Franchise Agreement.

          P.   The recitals of this  agreement form a part of this agreement and
               are incorporated therein.

         IN WITNESS  WHEREOF,  the parties hereto have cause this Sublease to be
 duly executed the day of 199 .

WITNESSES:                                           PRETZEL TIME, INC.
                           a Pennsylvania corporation

By:

__________________________ Name: _______________________

Title: ________________________

Date Signed: __________________


WITNESSES: FRANCHISEE
- -----------------------------

By:

Name:

Title:

Date Signed: __________________


<PAGE>









STATE OF                                        )
                                                     : '
COUNTY OF                                     )

         On this _____ day of ___________,  19 __, before me, a Notary Public in
and   for   the    County    and   State    aforesaid,    personally    appeared
_______________________  and  acknowledged  that (s)he  executed  the  foregoing
instrument  as a free and voluntary  act, for the uses and purposes  therein set
forth.

         IN WITNESS WHEREOF, I hereunto set my hand and official seal.





                                                              NOTARY PUBLIC

My Commission Expires:




<PAGE>



                                      (N-2)
franex.96

                                    EXHIBIT N

                         COLLATERAL ASSIGNMENT OF LEASE

THIS  AGREEMENT is made and entered into this day of April , 1995,  by and among
whose principal place of address is  (individually  or collectively  "ASSIGNOR")
and PRETZEL TIME, INC., a Pennsylvania  corporation  having its principal office
at 4800 Lingelstown Road,  Harrisburg,  PA 17112 (the  "ASSIGNEE");  wherein the
parties agree as follows:

1. Agreement Assigned.  As additional security for the performance of Assignor's
obligations under that certain  Franchise  Agreement made and entered into as of
for the  development and operation of a Pretzel Time Store located at or in (the
"Franchise  Agreement") ASSIGNOR hereby sells,  assigns, and conveys to ASSIGNEE
all  interest in and to that  certain  Lease made and entered into as of for the
occupancy of a "Pretzel Time" store located at or in

 by and between (the  "Landlord")  and (the "Tenant")  containing  approximately
square feet of space (the  "Lease"),  to have and to hold said  interest for the
term of the Franchise  Agreement  and any renewal  thereof  consistent  with its
terms and  conditions.  Any defined terms in the Franchise  Agreement  appearing
herein shall have the same meaning as set forth in this Agreement.

2.  Collateral.  The  assignment  hereunder  is for the  purposes  of  affording
Assignee  additional  collateral for the  performance of Assignor's  obligations
under the Franchise  Agreement.  Should  Assignor not default under the terms of
the Franchise Agreement and the Lease, then this Collateral  Assignment of Lease
shall not be utilized by Assignee.

3. Assignee's  Exercise of Rights Granted  Hereunder.  Should  Assignor  default
under the terms of the Franchise  Agreement,  Assignee shall have the right, but
not  the  obligation,   by  written  notice  to  assume  Assignor's  rights  and
obligations  under the Lease and obtain  possession of the "Pretzel  Time" store
from Assignor.  Should Assignor  default under the terms of the Lease,  Assignee
shall  have the  right,  but not the  obligation,  by  written  notice to assume
Assignor's  rights and obligations  under the Lease and obtain possession of the
"Pretzel  Time'  store.  Assignor  hereby  agrees  to  execute  such  additional
documentation  necessary to consummate  the transfer as Assignee  shall require.
Assignor  hereby  agrees  that the Lease shall  contain  certain  such  language
binding the  landlord  to agree to the terms of this  Collateral  Assignment  of
Lease  and that the  Lease  will  contain  additional  language  obligating  the
landlord  to  provide  a  copy  of all  default  notices  to  Assignee  with  an
opportunity, but not an obligation, to cure any default under the Lease.

4. Additional Security.  Should Assignee be required to guaranty the Lease, then
additionally  Assignor  shall obtain a letter of credit in the amount of $25,000
for the benefit of Assignee to additionally secure Assignor's  obligations under
the Lease. Assignor agrees to execute such additional documentation necessary to
provide Assignee with this additional security.


IN WITNESS  WHEREOF,  the parties hereto,  intending to be legally bound hereby,
have  executed  this  Agreement  effective  as of the date first above  written.
WITNESSES: ASSIGNOR:

By:


Name:

Title:


PRETZEL TIME, INC.

By:


Name:

Title:





<PAGE>



 
     12.  MODIFICATION.  This agreement  cannot be changed or modified except by
another written  agreement signed by the party sought to be charged therewith or
by his/its duly authorized agent.

     13. ENTIRE  AGREEMENT.  This agreement sets forth the entire  agreement and
understanding  between the parties with respect to the subject matter herein and
supersedes  all prior or  contemporaneous  agreements,  whether  written or oral
between the parties.

     14.  ASSIGNMENT.  This  agreement  shall not be  assigned  by either  party
without the prior written agreement of the parties.

     15.  SEVERABILITY.  In the event that any  provision  of this  agreement is
deemed by a court of any jurisdiction to be  unenforceable,  illegal or contrary
to  public  policy,  it shall  be  stricken  and the  remainder  of this  Mutual
Confidentiality Agreement shall remain in force.

     16.  WAIVER.  Failure  of either  party at any time or from time to time to
exercise  any right  under this  Agreement  shall not be deemed a waiver of such
right nor shall it prevent the party from  subsequently  asserting or exercising
such right.

17.      GOVERNING LAW.
         [INTENTIONALLY DELETED].


<PAGE>


18.      WAIVER OF CERTAIN CLAIMS.
         A.  Sublessee  waives all claims that it may have against  Sublessor or
Landlord for damage or injury to person or property sustained by Sublessee,  its
employees,  agents and invitees, by any occupant of the Premises or by any other
person, resulting from the ownership, use, operation, occupancy or management of
any part of the Premises or any of its improvements,  equipment or appurtenances
becoming out of repair,  or resulting from any accident on or about the Premises
or  resulting  directly  or  indirectly  from any act or omission of any person,
including Sublessor or Landlord,  to the extent permitted herein and by law. All
personal  property of Sublessee or of such other person only,  and Sublessor and
Landlord  shall not be liable for any damage  thereto,  to the extent  permitted
herein and by law, or for the theft,  disappearance or misappropriation thereof.
Indiana law [Indiana Code Section  23-2-2.7-1(10)  may prevent Pretzel Time from
fully enforcing this Section 18].


19.      LEGAL PROCEEDINGS.

         A. In the event  Sublessor  commences  any legal  proceeding to enforce
this Sublease against Sublessee and/or to remove Sublessee and his property from
the  Premises,   Sublessee  shall  not  assert  any   counterclaims  or  similar
allegations  as a  defense  to any such  proceeding,  it being  Sublessor's  and
Sublessee's  intention  that  such  counter  claims  shall  be  brought  against
Sublessor,  if at all, in a separate legal  proceeding.  Sublessee shall pay all
costs and expenses  incurred by Sublessor,  including  attorneys' fees and other
litigation  expenses,  to enforce this  Sublease  and the rights and  privileges
evidenced hereby against  Sublessee.  As used herein, the term "attorneys' fees"
is deemed to include, without limitation, reasonable legal fees whether incurred
prior to, in preparation  for or in  contemplation  of the filing of any written
demand or any claim,  action,  hearing  or  proceeding  to  enforce  Sublessee's
obligations under this Sublease.

         B. If Sublessee  shall default in the payment of Rent or in the payment
of any  other  sums due under the Prime  Lease and  Sublease,  Sublessee  hereby
authorizes and empowers any  Prothonotary  or attorney of any court of record to
appear for  Sublessee  in any and all actions  which may be brought for Rent and
other sums; and to sign for Sublessee an agreement for entering in any competent
court an amicable action or actions for the recovery of Rent and other sums, and
in suits or in amicable action or actions to confess judgment against Lessee for
all or any part of the Rent and other sums,  including,  but not limited to, the
amounts due from Lessee to Lessor  under this  Agreement  and for  interest  and
costs,  together with a reasonable  attorney's  commission for collection of not
less than  Three  Thousand  Dollars  ($3,000.00).  Such  authority  shall not be
exhausted by one  exercise,  but judgment may be confessed  from time to time as
often as any of the Rent and other sums shall fall due or be in arrears and such
powers  may be  exercised  as well  after  the  expiration  of the  term of this
Sublease.

         C. When this  Sublease  and its term  shall  have  been  terminated  on
account of any  default  and/or  also when the term  hereby  created  shall have
expired, it shall be lawful for any attorney of any court of record to appear as
attorney for Sublessee as well as for all persons  claiming by, through or under
Sublessee and to sign an agreement for  entertaining  in any competent  court an
amicable  action in ejectment  against  Sublessee  and all persons  claiming by,
through or under  Sublessee and to confess  judgment for the recovery by Pretzel
Time of possession of the Premises, for which this Sublease and referenced Prime
Lease shall be sufficient  warrant;  thereupon,  if Pretzel Time so desires,  an
appropriate  writ of possession  may issue  promptly,  without any prior writ of
proceeding  whatsoever,  provided that if for any reason after such action shall
have been commenced it shall be determined  that possession to bring one or more
further amicable action or actions to recover  possession of the Premises and to
confess  judgment  for the recovery of  possession  of the Premises as provided.
Notwithstanding  anything  contained  in this  Sublease  or  Prime  Lease to the
contrary,  the right of Pretzel Time to initiate an amicable action in ejectment
as specified  above shall not preclude or limit Pretzel Time's right to initiate
an amicable  action for Rent  (including  but not limited to all unpaid Rent for
the balance of the term of this Prime Lease).  Indiana law [Indiana Code Section
23-2-2.7-1(10) may prevent Pretzel Time from fully enforcing this Section 19].








                            ASSET PURCHASE AGREEMENT

                            Dated as of July 23, 1997


                                      among



                      MRS. FIELDS' PRETZEL CONCEPTS, INC.,
                                    as Buyer,


                            H & M CONCEPTS LTD., CO.,
                                   as Seller,

                                       and

                THE MANAGING MEMBERS OF H & M CONCEPTS LTD., CO.,
                               as Seller Members,




<PAGE>






                                TABLE OF CONTENTS


                                                                           Page

1.  Purchase, Sale and Assumption..........................................  1

2.  Closing; Transactions to be Effected; Purchase Price Adjustment........ 10

3.  Conditions to Closing.................................................. 16

4.  Representations and Warranties of the Seller and the Seller Members.... 20

5.  Covenants of the Seller and the Seller Members......................... 40

6.  Representations and Warranties of the Buyer............................ 43

7.  Covenants of the Buyer................................................. 45

8.  Mutual Covenants....................................................... 46

9.  Employee and Related Matters........................................... 50

10.  Further Assurances.................................................... 51

11.  Indemnification....................................................... 51

12.  Assignment............................................................ 61

13.  No Third-Party Beneficiaries.......................................... 62

14.  Termination........................................................... 62

15.  Survival of Representations........................................... 63

16.  Expenses.............................................................. 64

17.  Arbitration........................................................... 64

18.  Amendments............................................................ 66

19.  Notices............................................................... 66

20.  Interpretation........................................................ 67

21.  Counterparts.......................................................... 67

22.  Entire Agreement...................................................... 67

23.  Fees.................................................................. 67

24.  Severability.......................................................... 68

25.  Consent to Jurisdiction............................................... 68

26.  Governing Law......................................................... 69



<PAGE>





                                       iv

Appendix A                 Index of Defined Terms

Exhibit A                  List of Stores to be Acquired

Exhibit B                  List of Excluded Stores

Exhibit C                  W/C Statement

Schedules
1(b)(viii)                 Excluded Assets
1(c)(iii)                  Display Cabinets
1(c)(iv)                   Other Assumed Liabilities
1(d)(vi)                   Excluded Liabilities Under Contracts With Members,
                            Stockholders, Creditors and Affiliates
1(e)(iv)A                  Personal Property Leases
3(a)(viii)(A)              Agreements Requiring Consent to Transfer or Assign 
                            Any of the Acquired Assets
3(a)(viii)(B)              Contribution Schedule
4(c)(i)                    Ownership Interests of Seller
4(c)(ii)                   Exceptions to Ownership of Subsidiary Shares/
                            Officers,  Directors,  Managers and Managing Members
                             of Subsidiaries
4(d)                       Equity Interests
4(e)(i)                    Financial Statements
4(e)(ii)                   Disclosed Liabilities
4(f)                       Tax Returns and Audits
4(g)                       Liens on Acquired Assets
4(h)                       Condition of Assets
4(i)                       Intellectual Property
4(j)                       Contracts
4(j)(iv)                   Agreements With Officers, Etc.
4(j)(vi)(A)                Leases or Similar Agreements With Third Party Lessors
4(j)(vii)(A)               Contracts  for Future  Purchase  of  Materials,  
                            Supplies or  Equipment  Not in Ordinary
                           Course of Business
4(j)(vii)(B)               Management, Service, Consulting Contracts
4(j)(vii)(C)               Advertising Agreements or Arrangements
4(j)(viii)                 Material License or Agreements Regarding Use of 
                            Intellectual Property
4(j)(ix)                   Agreements or Contracts Regarding Seller or 
                            Subsidiary Loans, Indebtedness, Etc.
4(j)(x)                    Guaranties by Others of Seller or Subsidiary 
                            Indebtedness, Liabilities or Obligations
4(j)(xi)                   Security  Agreement  or  Encumbrances  Other  Than 
                            Original  Purchase  Price  Conditional  Sales
                           Contracts or Equipment Leases
4(j)(x)(ii)                Agreements for Sale of Assets Not in Ordinary Course
                            of Business
4(j)(xiii)                 Agreements,  Arrangements,  Understandings  Between 
                            Seller  or  a  Subsidiary  and  Any
                           Respective Member, Stockholder, Creditor or Affiliate
4(j)(xiv)                  Other Agreement,  Contract,  License,  Commitment or
                            Instrument  Pursuant to Which After the Closing the
                             Buyer Will Have any Liability
4(k)                       Litigation
4(l)                       Insurance
4(m)(i)                    Benefit Plans
4(m)(ii)-1                 Benefit Plan Filings
4(m)(ii)-2                 Proceedings
4(m)(iii)                  Contributions and Payments Funding Deficiencies
4(m)(v)                    Liabilities to Multiemployer Plans
4(m)(vii)                  Employee Welfare Benefit Plans
4(n)                       Material Events
4(o)                       Compliance with Applicable Laws; Environmental
                            Matters
4(p)                       Employee and Labor Relations
4(q)                       Material Licenses and Permits
4(r)                       Inventory
4(t)                       Product Liability
11(b)(ii)                  Rent Schedule
Rider No. 1                H&M Concepts Ltd. Co./Date: February 11, 1997


<PAGE>



                            ASSET PURCHASE AGREEMENT


         ASSET PURCHASE AGREEMENT, dated as of July 23, 1997, among MRS. FIELDS'
PRETZEL  CONCEPTS,  INC., a Delaware  corporation (the "Buyer"),  H & M CONCEPTS
LTD. CO., an Idaho limited  liability  company (the "Seller"),  and the managing
members  of the  Seller,  Randol S.  Hemmer  and  Steven  H.  Mann (the  "Seller
Members").
         WHEREAS,  the parties  desire that the Buyer  purchase from the Seller,
and that the  Seller  sell to the Buyer,  the  Acquired  Assets  (as  defined in
Section 1(a)), and that the Buyer assume the Assumed  Liabilities (as defined in
Section  1(c)),  upon the terms and subject to the  conditions set forth in this
Agreement;
          NOW, THEREFORE, in consideration of the premises and of the respective
representations,  warranties,  covenants,  agreements and  conditions  contained
herein, the parties hereto hereby agree as follows:
         1.  Purchase, Sale and Assumption.
                  (a)  Purchase  and  Sale.  On the  terms  and  subject  to the
conditions of this Agreement,  the Seller agrees to sell,  transfer,  assign and
deliver to the Buyer,  and the Buyer  agrees to,  accept and  purchase  from the
Seller,  at the Closing  (as  defined in Section  2(a)),  all the  business  and
operations of the Seller's  seventy-nine  (79) stores listed on Exhibit A hereto
(such business and operations being herein called,  collectively,  the "Acquired
Business")  and all the  assets and  properties  of the Seller of every kind and
description used or held for use in connection with the Acquired  Business (such
assets and properties being herein called, collectively, the "Acquired Assets"),
other than the Excluded Assets (as defined in Section 1(b)). The Acquired Assets
shall include without  limitation (i) all leasehold and subleasehold  interests,
and  improvements,   fixtures,  signage,  easements,  rights-of-way,  and  other
appurtenants  thereto;  (ii) all tangible personal property,  such as machinery,
equipment, supplies, inventories, furniture, motor vehicles and tools; (iii) all
agreements,   contracts,  instruments,  security  interests  and  other  similar
arrangements  expressly  assumed  by the Buyer at the  Closing;  (iv) all books,
records, ledgers, files, documents,  correspondence,  plans, drawings, marketing
materials, studies, reports and other similar material, in written or electronic
form;  (v)  all  recipes,  techniques,  processes,  methods  of  production  and
commercialization,  training methods and know-how owned by the Seller;  (vi) the
Subsidiary  Shares (as  defined in Section  2(b)(i),  including  all of Seller's
ownership  interests in UVEST,  LLC, a Utah limited liability  company,  LV-H&M,
LLC, a Nevada limited liability company,  and the Seller's ownership interest in
H &  M  Concepts  of  Idaho,  Inc.,  an  Idaho  corporation  (collectively,  the
"Subsidiaries");  (vii) store  change funds in the  aggregate  amount of $25,000
(the "Store Cash");  (viii) deposits made in connection  with leases,  subleases
and utility service agreements; and (ix) all of the accounts, notes receivables,
rebates and all other assets  listed in the W/C Statement (as defined in Section
2(c)(i)).
                  (b)      Excluded  Assets.  The term "Excluded  Assets" means,
                           collectively,  the  following:  (i) the  business and
                           operations  of, and the assets and  property  located
                           in, the
                  Seller's stores listed on Exhibit B;
<PAGE>
                           
     (ii) any and all assets of the Seller's  corporate  office unless expressly
          included herein;
                          
     (iii) all cash in the Seller's bank accounts other than Store Cash;

     (iv) all rights and claims  (including,  without  limitation,  refunds  and
          claims thereto) of the Seller or of any Subsidiary with respect to the
          Excluded Liabilities (as defined in Section 1(d));
                         
     (v)  any rights under that certain Franchise Agreement, dated June 7, 1993,
          as amended (the "Franchise  Agreement"),  between  Seller's  assignor,
          Pretzel Time Northwest, Inc., an Idaho corporation,  and Pretzel Time,
          Inc., a Pennsylvania corporation ("Franchisor");
                         
     (vi) the "H & M Concepts" trade name and related trademarks;
              
     (vii) any and all minute books, stock transfer
                  records and records of Taxes (as defined in Section 4(f)(iii))
                  of the Seller or the Subsidiaries; and
                         
     (viii) all assets listed on Schedule  1(b)(viii).  (c) Assumed Liabilities.
          On the terms and  subject to the  conditions  of this  Agreement,  the
          Buyer agrees to assume, at and effective from the Closing, the Assumed
          Liabilities,  other than the Excluded  Liabilities.  The term "Assumed
          Liabilities"  means the following  liabilities  and obligations of the
          Seller and the Subsidiaries:
                      
     (i) all obligations under the agreements,  contracts,
                  leases,  licenses,  and other arrangements  referred to in the
                  description  of Acquired  Assets either (A) to furnish  goods,
                  services and other  non-cash  benefits to another  party after
                  Closing, or (B) to pay for goods,  services and other non-cash
                  benefits  that  another  party will  furnish  to the  Acquired
                  Business after Closing;
                           (ii) all  liabilities of the Seller listed in the W/C
                  Statement (as defined in Section 2(c)(i));
                           (iii) the  obligation  of the Seller  pursuant to the
                  Franchise  Agreement,  as of  the  Closing  Date,  to  install
                  humidified,  pretzel display cabinets (the "Display Cabinets")
                  in stores included as a part of the Acquired Assets,  but only
                  to the extent set forth on Schedule 1(c)(iii);
                           (iv) the  obligation  of the  Seller  under any store
                  lease or sublease that is a part of the Acquired Assets to pay
                  adjustments in common area  maintenance  fees billed after the
                  expiration of the 45-day period  specified in Section  2(c)(i)
                  for adjusting the W/C Statement; and
                           
     (v)  all other liabilities of the Seller listed on Schedule  1(c)(iv).  (d)
          Excluded  Liabilities.  The  term  "Excluded  Liabilities"  means  any
          liability or obligations of the Seller or any Subsidiary not expressly
          assumed in this Agreement, including without limitation:
                           
     (i)  any  liability  in respect of any  Excluded  Assets,  including  those
          arising under the Franchise  Agreement,  except as expressly set forth
          in  Section  1(c)(iii)  concerning  the  installation  of the  Display
          Cabinets;
                          
     (ii) any  obligation  or  liability  to  the  Seller   including  those  in
          connection with the transactions contemplated by this Agreement or the
          liquidation or dissolution of the Seller;
                         
     (iii)except as limited by Section  11(b)(iii),  the costs  associated  with
          obtaining assignments of store leases or subleases;
<PAGE>
                         
  (iv) any  liability  for any  Taxes  (as  defined  in
         Section  4(f)(iii))  attributable to taxable years or periods ending at
         the time of or prior to the  Closing,  or, in the case of any  Straddle
         Period (as defined in Section  11(a)(i)),  the portion of such Straddle
         Period (as  determined in Section  11(a)(i))  ending at the time of the
         Closing;
                           (v) any  obligation to indemnify any person by reason
         of the  fact  that  such  person  was a  director,  officer,  employee,
         managing  member  or agent of the  Seller  or the  Subsidiaries  or was
         serving  at the  request  of any  such  entity  as a  managing  member,
         partner,  trustee,  director,  officer,  employee  or agent of  another
         entity;
                           (vi) any  obligations  and liabilities of the Seller,
         any  Subsidiary or of any Seller  Members with respect to any contract,
         agreement,  arrangement or understanding  (including without limitation
         any  payables)  with any of  their  respective  members,  stockholders,
         creditors or  affiliates  (in each case,  other than the Seller and the
         Subsidiaries) including those identified on Schedule 1(d)(vi);
                           (vii)  any  liability  under  any  Benefit  Plan  (as
         defined  in  Section  4(m)) or other  incentive  plans or  arrangements
         sponsored by the Seller or any Subsidiary;
                           (viii) any  liability or  obligation  with respect to
         the  payment  of  expenses   pursuant  to  Section  16,  including  any
         indemnification  or other  obligations  under  any  related  engagement
         agreements or arrangements; and
                           (ix)  any  liability  or  obligation  arising  before
         Closing under any  agreement,  contract,  lease,  sublease,  license or
         arrangement of the Seller,  including those arising under the Franchise
         Agreement  other than the  obligations  of the  Seller to  install  the
         Display  Cabinets  expressly  assumed by the Buyer  pursuant to Section
         1(c)(iii).
                  (e)  Purchase Price; Subordination; Security.
                           (i) Payment of Purchase Price. The purchase price for
         the Acquired  Assets (the "Purchase  Price") shall be Thirteen  Million
         Five Hundred Fifty Thousand Dollars  ($13,550,000),  of which: (A) Five
         Million Five Hundred Fifty Thousand Dollars  ($5,550,000) is payable in
         cash at Closing (the "Cash Purchase  Price");  (B) Four Million Dollars
         ($4,000,000)  is  payable  with a  promissory  note (the  "Subordinated
         Note") that the Buyer shall cause to be issued by Mrs.  Fields  Holding
         Company,  Inc.,  a  Delaware  corporation  and  affiliate  of the Buyer
         ("MFHC"),  that shall bear  interest at the rate of eight  percent (8%)
         per annum on the unpaid principal  balance thereof,  that shall require
         payment of the  unpaid  principal  thereof on or before  five (5) years
         from the date of the Closing,  and that shall require monthly  payments
         of interest,  commencing  on September  30, 1997 and  continuing on the
         last day of each successive  month  thereafter  until paid in full; and
         (C) Four Million Dollars ($4,000,000) is payable with a promissory note
         (the "Bridge Note") issued by the Buyer that shall bear interest at the
         rate of sixteen percent (16%) per annum on the unpaid principal balance
         thereof,  and that shall be payable  in full on or before  November  1,
         1997.  (The  Subordinated  Note and the  Bridge  Note are  collectively
         hereinafter referred to as the "Notes.") As a loan fee (the "Loan Fee")
         for the financing evidenced by the Bridge Note, the Buyer shall pay the
         sum of Twenty Thousand  Dollars  ($20,000) to the Seller at the Closing
         in addition to the Cash Purchase Price. At the Closing, the Buyer shall
         receive a credit  against the Cash Purchase Price in an amount equal to
         Sixty Thousand Dollars ($60,000), representing one-half of the Seller's
         obligation  under  the  Franchise  Agreement  to  install  the  Display
         Cabinets  pursuant to Section  1(c)(iii).  The Purchase  Price shall be
         subject to adjustment as provided in Section 2(c).

<PAGE>

                           (ii)  Additional  Terms of Notes.  In addition to the
         requirements  of  Section  1(e)(i):  (A) the  Subordinated  Note  shall
         provide that the obligations  thereof shall be subject to offset by the
         Buyer pursuant to the terms and conditions of this Agreement, and shall
         provide for a penalty or premium in the event of prepayment as shall be
         mutually  agreed upon and set forth in the  Subordinated  Note; (B) the
         Bridge  Note  shall  provide  that it is  secured  by the  Subordinated
         Security  Interest (as defined in Section  1(e)(iv)) in the  Collateral
         granted by the Seller to the Buyer and that  prepayment  of some or all
         of the principal and/or interest under the Bridge Note shall be without
         penalty  or  premium;  (C) each of the  Notes  shall  provide  that the
         obligations  thereof shall be subordinated to the Senior  Financing (as
         defined in Section 1(e)(v)), shall be governed by the laws of the State
         of Utah (without  giving effect to choice of law  provisions) and shall
         be in a form and shall contain such terms as are mutually  agreeable to
         the Buyer and the Seller  and  approved  by the  Lender (as  defined in
         Section 1(e)(v)).
                           (iii) Guaranty  Agreements.  On terms satisfactory to
         the Buyer,  the Seller and MFHC, and approved by the Lender,  the Buyer
         shall  cause MFHC to execute and deliver to the Seller at the Closing a
         guaranty agreement (the "MFHC Guaranty"),  guaranteeing  payment of the
         Bridge Note. On terms  satisfactory to the Buyer, the Seller,  MFHC and
         Capricorn  Investors  II,  L.P.,  a Delaware  limited  partnership  and
         affiliate of the Buyer  ("Capricorn"),  and approved by the Lender, the
         Buyer shall cause Capricorn to execute and deliver to the Seller at the
         Closing a guaranty agreement (the "Capricorn  Guaranty"),  guaranteeing
         payment of the Subordinated Note.
                           (iv) Seller's Security  Interest.  Subject to Section
         1(v),  the Bridge Note shall be secured by a security  agreement,  in a
         form and  containing  terms  mutually  agreeable  to the  Buyer and the
         Seller,  and  approved  by  the  Lender  (the  "Subordinated   Security
         Agreement"), granting the Seller a security interest (the "Subordinated
         Security   Interest")  in  the  Collateral  (defined  in  this  Section
         1(e)(iv)).  For purposes of this Agreement and the Security  Agreement,
         subject to the Lender's written approval,  the term "Collateral"  shall
         mean (A) the leasehold  and  subleasehold  interests and  improvements,
         inventory,  machinery,  equipment  and other  personal  property  sold,
         transferred, conveyed and delivered as a part of the Acquired Assets by
         the  Seller  to  the  Buyer,  located  in  each  of the  retail  stores
         identified on Exhibit A, excluding any equipment or machinery leased by
         the Buyer,  including without  limitation,  the equipment and machinery
         described in those certain personal  property leases listed on Schedule
         1(e)(iv)(A) to be assumed by the Buyer at the Closing;  and (B) subject
         to the written consent of the Franchisor, all of the Buyer's rights and
         interests as franchisee  under the New Franchise  Documents (as defined
         in Section  3(a)(x)).  The Buyer  agrees to execute  and deliver to the
         Seller all documents  (including UCC financing  statements)  reasonably
         necessary  to perfect  the  Subordinated  Security  Interest,  provided
         however  that the expense of filing any such  documents  shall be borne
         and paid by the  Seller.  Promptly on the payment in full of the Bridge
         Note, the Seller shall release and terminate the Subordinated  Security
         Interest and all financing statements related thereto.
                           (v)  Lender's  Security  Interest;  Subordination  of
         Seller's Security  Interest.  The Buyer intends to arrange financing of
         the Cash  Purchase  Price  through the borrowing of monies (the "Senior
         Financing") from a third party lender (the "Lender"). The Seller hereby
         agrees:   (x)  that  all  indebtedness,   obligations  and  liabilities
         (including  without  limitation  those evidenced by promissory notes or
         other instruments) of the Buyer (and/or any of the Buyer's affiliates),
         owed now or in the future,  to the Lender in connection with the Senior
         Financing (collectively, the "Senior Debt"), subject to the limitations
         set  forth  in the  Subordination  Agreement  (as  defined  in  Section
         1(e)(viii) as to the permitted  amount of Senior Debt, shall be secured
         by a first-priority  security  interest,  to be granted by the Buyer at
         the Closing in favor of the Lender,  covering such assets of the Buyer,
         including without limitation the Acquired Assets and the Collateral, as
         may be agreed  upon by the  Buyer  and  Lender  (the  "Senior  Security
         Interest"); (y) that all of the indebtedness,  obligations,  rights and
         liabilities  evidenced  by or  arising  from  any  of  the  Notes,  the
         Subordinated  Security  Agreement  or any  other  instruments  securing
         payment thereof (such indebtedness, obligations, rights and liabilities
         being  referred  to  herein  as  the  "Subordinated   Debt")  shall  be
         subordinate and junior in rights of priority and payment and collection
         to the rights of priority and payment and  collection in full of all of
         the Senior Debt; and (z) to execute and deliver all documents  required
         by the Lender in connection  with the Senior  Financing,  including the
         Subordination  Agreement  (as defined in Section  1(e)(vii));  provided
         however,  subject to the Lender's approval,  none of the obligations of
         MFHC to the Seller Members under the  Consulting  Agreement (as defined
         in Section  1(e)(vi))  shall  constitute  Subordinated  Debt. The Buyer
         hereby  agrees to  furnish  the  Seller  with  copies of the  documents
         executed  by the Buyer  and  delivered  to the  Lender  evidencing  and
         securing the Senior Financing.

<PAGE>

                           (vi) Consulting Agreement. The Buyer shall cause MFHC
         to enter into a consulting agreement (the "Consulting  Agreement") with
         the Seller and the Seller Members,  providing for MFHC's  engagement of
         the Seller Members as consultants on mutually satisfactory terms.
                           (vii) Subordination  Agreement. The Seller, the Buyer
         and  the  Seller   Members   shall   enter  into  an   agreement   (the
         "Subordination   Agreement")   with  the  Lender,   providing  for  the
         subordination of the  Subordinated  Debt to the Senior Debt on mutually
         satisfactory terms.
                  (f) Allocation of Purchase  Price.  Prior to the Closing Date,
the Buyer and the Seller  shall  negotiate,  draft and  execute a schedule  (the
"Allocation Schedule") allocating the Purchase Price (including, for purposes of
this Section 1(f),  any other  consideration  paid to the Seller,  including the
Assumed  Liabilities)  among the Acquired Assets and the covenant not to compete
set forth in Section 5(f).  Promptly  following the making of the Purchase Price
adjustments contemplated by Section 2(c), the Buyer and the Seller shall in good
faith  negotiate   adjustments  to  the  Allocation   Schedule  to  reflect  any
differences  between the  Purchase  Price and any  adjustments  to the  Purchase
Price, and execute a revised Allocation Schedule.  The Allocation Schedule shall
be  reasonable  and shall be prepared in  accordance  with  Section  1060 of the
Internal  Revenue Code of 1986,  as amended (the  "Code"),  and the  regulations
thereunder.  The Seller and the Buyer agree that  promptly  upon  receiving  the
Allocation  Schedule  they shall  return an executed  copy  thereof to the other
party.  The Seller and the Buyer agree to file  Internal  Revenue  Service  Form
8594,  and all  federal,  state,  local and  foreign  Tax Returns (as defined in
Section 4(f)),  in accordance with the Allocation  Schedule.  The Seller and the
Buyer agree to provide the other promptly with any other information required to
complete Form 8594.
                  (g)  Nonassignable Assets.
                           (i) To the extent that any lease,  contract,  permit,
         license or other asset  included in the Acquired  Assets is not capable
         of being assigned,  transferred,  subleased or sublicensed  without the
         consent  or  waiver of a third  party  (whether  or not a  governmental
         authority),  or if such  assignment,  transfer,  sublease or sublicense
         would  constitute a breach  thereof or a violation of  applicable  law,
         this  Agreement  (and any related  documents  delivered at the Closing)
         shall  not  constitute  an actual or  attempted  assignment,  transfer,
         sublease or sublicense  thereof unless and until such consent or waiver
         of such  third  party  has  been  duly  obtained  or  such  assignment,
         transfer,  sublease or  sublicense  has  otherwise  become  lawful (any
         lease,   contract,   permit,  license  or  other  asset  not  assigned,
         transferred,  subleased  or  sublicensed  as a result  of this  Section
         1(g)(i) is hereinafter referred to as an "Unassigned Asset").
                           (ii) To the  extent  that the  consents  and  waivers
         referred to in Section  1(g)(i) are not obtained  prior to the Closing,
         or until the  impracticalities  of  transfer  referred  to therein  are
         resolved,  and in each case  subject  to Section  8(a),  (A) the Seller
         shall,  subject to Section 8(a), use its best efforts to (1) provide or
         cause to be provided to the Buyer the benefits of any Unassigned Asset,
         (2) cooperate in any arrangement,  reasonable and lawful as to both the
         Seller and the Buyer,  designed to provide  such  benefits to the Buyer
         and (3)  enforce  for the  account  and at the expense of the Buyer any
         rights of the Seller arising from such Unassigned Asset,  including the
         right to elect to terminate in accordance with the terms thereof on the
         advice of the Buyer,  and (B) the Buyer  shall use its best  efforts to
         perform the  obligations  of the Seller  arising under such  Unassigned
         Asset or shall promptly  reimburse the Seller for the expense  thereof.
         2. Closing; Transactions to be Effected; Purchase Price Adjustment.
                  (a) Closing.  The closing (the  "Closing") of the purchase and
sale  of  the  Acquired  Assets  and  the  Buyer's  assumption  of  the  Assumed
Liabilities  shall be held at the offices of the Seller or its counsel,  John R.
Hansen, Jr., in Boise, Idaho, at a time established by agreement of the parties,
on July 25, 1997, or if the conditions to Closing set forth in Section 3 of this
Agreement  shall not have been  satisfied by such date,  as soon as  practicable
after such conditions  shall have been satisfied.  The date on which the Closing
shall occur is hereinafter referred to as the "Closing Date".
                  (b) Transactions to be Effected.  At the Closing, on the terms
and subject to the conditions of this Agreement:

<PAGE>

                           (i) the  Seller  shall  deliver to the Buyer (A) such
         appropriately   executed  and   authenticated   instruments   of  sale,
         assignment, transfer and conveyance to the Buyer of the Acquired Assets
         as the Buyer or its counsel may reasonably request, such instruments to
         be reasonably  satisfactory in form to the Buyer and its counsel, (B) a
         certificate or certificates  representing all the outstanding shares of
         capital  stock  or  membership  interests,  as the  case  may  be  (the
         "Subsidiary  Shares") of the  Subsidiaries  owned by the  Seller,  duly
         endorsed  in  blank  in  proper  form for  transfer,  with  appropriate
         transfer stamps, if any, affixed, and (C) the documents to be delivered
         by the Seller pursuant to Section 3(a); and
                           (ii) the Buyer  shall  deliver  to the Seller (A) the
         Cash Purchase  Price  (reduced by any credits due the Buyer herein) and
         the Loan Fee by wire transfer to one or more bank accounts  which shall
         be designated in writing by the Seller at least two business days prior
         to the Closing Date, (B) the Notes,  (C) such instruments of assumption
         with  respect to the Assumed  Liabilities,  appropriately  executed and
         authenticated by the Buyer, as the Seller or its counsel may reasonably
         request, such instruments to be reasonably  satisfactory in form to the
         Seller and its  counsel,  and (D) the  documents to be delivered by the
         Buyer pursuant to Section 3(b).
                  (c)  Purchase Price Adjustments.
                           (i) W/C Adjustment.  Within 45 days after the Closing
         Date,  the Seller  shall  prepare  and deliver to the Buyer a statement
         (the "W/C  Statement")  in the same form as Exhibit  C, which  shall be
         reviewed  and  reported  on by  the  Buyer's  independent  auditors  in
         accordance  with  procedures to be  established by the Seller and Buyer
         without exception or  qualification,  setting forth the Working Capital
         Amount (as defined in this Section 2(c)(i)).
                  If the Working Capital Amount is less than  $(113,347)  (i.e.,
110% of the  negative  Working  Capital  Target  (as  defined  in  this  Section
2(c)(i)),  the Purchase Price shall be decreased through a reduction in the Cash
Purchase  Price to the  extent  that the  Working  Capital  Amount  is less than
$(103,043).  [For example,  if the actual Working  Capital Amount is ($120,000),
then by reason of this Section 2(c)(i), the Cash Purchase Price shall be reduced
by $16,957 ($120,000 - $103,043 = $16,957).] Conversely,  if the Working Capital
Amount is greater than  $(92,738)  (i.e.,  90% of the negative  Working  Capital
Target),  the  Purchase  Price  shall be  increased  by an  increase in the Cash
Purchase  Price to the extent that the Working  Capital  Amount is greater  than
($103,043).  The Buyer shall pay to the Seller any such increase in the Purchase
Price, and the Seller shall repay to the Buyer any such decrease in the Purchase
Price,  within five business days following the  determination  of the amount of
such adjustment pursuant to this Section 2(c).
                  "Working  Capital  Amount" means the net "working  capital" of
the Seller as of the close of  business on the Closing  Date  calculated  in the
identical manner as the Working Capital Target set forth in the W/C Statement on
Exhibit C, which  identifies  each of the line items of certain  selected assets
and liabilities that contribute to ordinary working capital for purposes of this
Agreement.  The Working  Capital Amount shall be subject to  verification of the
value of assets included in the W/C Statement  (e.g.,  inventory,  equipment and
spare parts shall be reduced for damage or obsolescence and accounts  receivable
shall be reduced for bad debts).
         There shall be no  adjustment in the Working  Capital  Amount listed on
Exhibit C with respect to the Simtec account, and the amount of the Pepsi rebate
set forth on Exhibit C shall not be reduced below $29,000, representing the 1996
Pepsi rebate.
                  "Working Capital Target" means $(103,043).
                           (ii)  Preparation  of W/C  Statement;  Resolution  of
         Disagreements.  The Buyer shall  assist the Seller and its  independent
         auditors in the preparation of the W/C Statement, and shall provide the
         Seller and its independent  auditors access at all reasonable  times to
         the personnel,  properties,  books and records of the Acquired Business
         for such purpose.  The Buyer's independent  auditors may participate in
         the preparation of the W/C Statement; provided, however, that the Buyer
         acknowledges that the Seller shall have the primary  responsibility and
         authority for preparing the W/C Statement and the Seller's  independent
         auditors  shall  have the  primary  responsibility  and  authority  for
         certifying the W/C Statement.  During the five-day period following the
         Buyer's  receipt of the W/C  Statement,  the Buyer and its  independent
         auditors will be permitted to review the working papers of the Seller's
         independent  auditors  relating to such  Statement.  The W/C  Statement
         shall  become  final  and  binding  upon the  parties  on the fifth day
         following  receipt  thereof by the Buyer unless the Buyer gives written
         notice of its disagreement (a "Notice of Disagreement") with respect to
         the W/C  Statement  to the  Seller  prior to such  date.  Any Notice of
         Disagreement  shall  specify  in  reasonable  detail  the nature of any
         disagreement  so asserted and shall be accompanied by a letter from the
         Buyer's  independent  auditors indicating that they concur with each of
         the positions  taken by the Buyer in the Notice of  Disagreement.  If a
         Notice of  Disagreement  is received by the Seller in a timely  manner,
         then the W/C Statement (as revised in accordance with clause (A) or (B)
         below)  shall  become final and binding upon the parties on the earlier

<PAGE>

         of (A) the date the parties hereto  resolve in writing any  differences
         they  have  with  respect  to any  matter  specified  in the  Notice of
         Disagreement or (B) the date any disputed  matters are finally resolved
         in writing by the  Arbitrator (as defined  below).  During the five-day
         period following the delivery of a Notice of  Disagreement,  the Seller
         and the Buyer  shall  seek in good  faith to  resolve  in  writing  any
         differences which they may have with respect to any matter specified in
         the Notice of  Disagreement.  At the end of such five-day  period,  the
         Seller and the Buyer shall submit to an arbitrator  (the  "Arbitrator")
         for review and  resolution  any and all matters that remain in dispute.
         The Arbitrator shall be such nationally  recognized  independent public
         accounting  firm as shall  be  agreed  upon by the  parties  hereto  in
         writing.  The  Seller  and the Buyer  shall  jointly  request  that the
         arbitration be conducted in Salt Lake City, Utah in accordance with the
         procedures  of the American  Arbitration  Association.  The  Arbitrator
         shall  render  a  decision  resolving  the  matters  submitted  to  the
         Arbitrator within 25 days following submission thereto. The cost of any
         arbitration  (including  the fees of the  Arbitrator)  pursuant to this
         Section 2(c)(ii) shall be borne 50% by the Buyer and 50% by the Seller,
         except that each party shall bear all fees and expenses attributable to
         any expert witness  retained by such party but not the other party. The
         fees and disbursements of the Seller's independent auditors incurred in
         connection with their certification of the adjusted W/C Statement shall
         be borne by the Seller,  and the fees and  disbursements of the Buyer's
         independent  auditors  incurred in connection  with their review of the
         W/C Statement or certification  of any Notice of Disagreement  shall be
         borne by the Buyer.
                           (iii) Real Property  Lease/Sublease  Adjustments.  If
         the  landlord or  sublandlord,  as the case may be, does not consent to
         the  assignment  of a lease or sublease to the Buyer and,  furthermore,
         prior to the end of the  current  term of such lease or  sublease,  the
         landlord or sublandlord does not permit the Buyer to operate a store on
         such premises  because of the request for an assignment of the lease or
         sublease to the Buyer  pursuant to this  Agreement,  the Purchase Price
         shall be reduced by an amount  determined by  multiplying  the Purchase
         Price by a  fraction,  the  numerator  of which  is the  amount  of the
         contribution set forth on Schedule 3(a)(viii)(B) for the lost store and
         the  denominator  of which is the  total  contribution  for all  stores
         listed on  Schedule  3(a)(viii)(B).  For the  purpose  of  avoiding  or
         reducing  any  such  loss,  the  Buyer  and the  Seller  agree  to make
         reasonable  efforts to enter into an agreement with the Franchisor,  on
         terms satisfactory to the Buyer, for the Buyer's management of any such
         store  during the  remainder  of the  current  term and, at the Buyer's
         election, during any extended or option term, of the lease or sublease,
         in  lieu of an  assignment  thereof  as  required  by  this  Agreement;
         provided,  however,  neither the provisions of nor any actions taken by
         the Seller or the Buyer pursuant to this Section 2(c)(iii) shall waive,
         modify or limit the requirements of Section 3(a)(viii)(B) as conditions
         of the Closing.

<PAGE>

                  (d) Post-Closing Activities.  After the Closing, the Seller or
one or more of its  subsidiaries  may be  liquidated,  dissolved and wound-up in
accordance with the applicable  limited  liability company or corporate law, and
will make such state and federal  regulatory  and tax filings as are required by
law. The Buyer agrees to make its personnel,  and applicable  books and records,
available to the Seller to the extent necessary to enable the Seller to file all
Tax Returns (as defined in Section 4(f) of this Agreement)  required to be filed
by the  Seller  or  any of its  subsidiaries,  including  in  connection  with a
liquidation  of the  Seller  or its  subsidiaries  and in  connection  with  the
Excluded Assets,  the Excluded  Liabilities and any indemnity claims  hereunder,
provided that the Buyer's personnel will be so available only to the extent that
the  performance of such actions does not interfere with the performance of such
personnel's  duties for or on behalf of the Buyer.  The Seller  understands  and
agrees  that it will be  solely  responsible  for  paying or  providing  for the
payment  of,  and the  Buyer  will not be  required  to pay,  any  out-of-pocket
expenses incurred in connection with such actions.
         3.  Conditions to Closing.
                  (a)  Buyer's  Obligation.  The  obligation  of  the  Buyer  to
purchase the Acquired  Assets is subject to the  satisfaction  (or waiver by the
Buyer) as of the Closing of the following conditions:
                           (i) The  representations and warranties of the Seller
         and Seller Members made in this Agreement  shall be true and correct as
         of the date hereof and on and as of the Closing,  as though made on and
         as of the Closing Date, and the Seller shall have performed or complied
         in all material respects with all obligations and covenants required by
         this  Agreement to be  performed or complied  with by the Seller by the
         time of the Closing; and the Seller shall have delivered to the Buyer a
         certificate dated the Closing Date and signed by an authorized  officer
         of each Seller confirming the foregoing;
                           (ii) The Buyer shall have  received an opinion  dated
         the Closing Date of John R. Hansen,  Jr.,  counsel to the Seller,  in a
         form acceptable to the Buyer;
                           (iii)  No   injunction  or  order  of  any  court  or
         administrative agency of competent jurisdiction shall be in effect, and
         no  statute,  rule  or  regulation  of any  governmental  authority  of
         competent  jurisdiction  shall have been promulgated or enacted,  as of
         the Closing  which  restrains or prohibits the purchase and sale of the
         Acquired Assets;
                           (iv) The Buyer shall have  received  from the Seller,
         the written  consent of  Franchisor  to (A) the  acquisition  described
         herein,  (B) the Seller's  assignment to the Buyer of the real property
         leases or  subleases  (as the case may be)  entered  into  between  the
         Seller  and the  Franchisor  for each  store  comprising  a part of the
         Acquired Business, and (C) the Franchisor's written waiver of its right
         of first refusal  under the  Franchise  Agreement to acquire any of the
         Acquired  Assets  or the  Acquired  Business.  Such  consent  from  the
         Franchisor shall be in a form reasonably acceptable to the Buyer;
                           (v)  The  Buyer  shall  have   received   third-party
         financing for the Cash Purchase Price on terms reasonably  satisfactory
         to the Buyer;
                           (vi) The Buyer shall have concluded its due diligence
         review of the Seller,  the Subsidiaries,  the Acquired Assets,  and the
         Assumed Liabilities to its reasonable satisfaction;
                           (vii)  There  shall  have  been no  material  adverse
                           changes in the Acquired  Business;  (viii) The Seller
                           and the Buyer shall have obtained consents, in a form
                           reasonably
         satisfactory  to  the  Seller  and  the  Buyer,  to  the   transactions
         contemplated  hereby from the persons whose consent is required for the
         transfer  or  assignment  to the Buyer of any of the  Acquired  Assets,
         including   without   limitation  (A)  under  each  of  the  agreements
         identified on Schedule  3(a)(viii)(A),  (B) under real property  leases
         and subleases with respect to the stores  representing  at least eighty
         percent  (80%) of the  contribution  of the net profit of the  Acquired
         Business for the fiscal year ending  December 31, 1996 (as set forth in
         Schedule  3(a)(viii)(B)),  and  (C) to the  extent  required  by  their
         respective Operating Agreements, the members of the Subsidiaries;

<PAGE>

                           (ix)  The  Seller  shall  have  demonstrated  to  the
         reasonable  satisfaction of the Buyer that the working capital position
         of the  Seller as of the  Closing  Date  shall be  consistent  with the
         operation of the Seller from the date of the Balance  Sheet through the
         Closing Date in the ordinary  course of business  consistent  with past
         practice and otherwise in accordance with this Agreement;
                           (x) The Buyer and the  Franchisor  shall have entered
         into   franchise,   area   development   and   any   other   agreements
         (collectively, the "New Franchise Documents") necessary or desirable in
         the discretion of the Buyer for the ownership, development,  operation,
         franchising  and/or  sub-franchising  of the Acquired  Business and the
         Acquired Assets, on terms satisfactory to the Buyer;
                           (xi) MFHC and  Capricorn,  respectively,  shall  have
         executed  and  delivered  to the  Seller  the  MFHC  Guaranty  and  the
         Capricorn Guaranty;
                           (xii)  The  Franchisor  and  the  Seller  shall  have
         entered  into a  written  agreement  terminating,  effective  as of the
         Closing, on terms reasonably  satisfactory to the Seller and the Buyer,
         (A) the Franchise  Agreement,  and (B) all  agreements  by,  between or
         among the Seller, Franchisor and creditors of the Seller licensing such
         creditors  to  operate or use any of the  Acquired  Assets as a Pretzel
         Time Franchise;
                           (xiii) The Seller,  the Buyer,  and the Lender  shall
         have entered into a joint  instruction  letter governing the payment of
         the Cash Purchase Price at the Closing to the Seller and third parties,
         including  without  limitation the nature and amount of each payment to
         third  parties  necessary or required to  consummate  the  transactions
         contemplated by this Agreement;
                           (xiv) The Buyer, the Seller and the Lender shall have
         entered the Subordination Agreement;
                           (xv) The Buyer, the Seller,  the Seller Members,  and
         MFHC shall have entered into the Consulting Agreement.
                  (b) Seller's Obligation. The obligation of the Seller to sell,
assign,  transfer and deliver the Acquired Assets to the Buyer is subject to the
satisfaction  (or  waiver by the  Seller)  as of the  Closing  of the  following
conditions:
                           (i) The  representations  and warranties of the Buyer
         made in this Agreement  qualified as to  materiality  shall be true and
         correct  and those not so  qualified  shall be true and  correct in all
         material  respects as of the date hereof and on and as of the  Closing,
         as though made on and as of the Closing Date,  and the Buyer shall have
         performed or complied in all material respects with all obligations and
         covenants  required by this  Agreement to be performed or complied with
         by the  Buyer by the time of the  Closing;  and the  Buyer  shall  have
         delivered to the Seller a certificate dated the Closing Date and signed
         by an authorized officer of the Buyer confirming the foregoing.
                           (ii) The Seller shall have  received an opinion dated
         the Closing Date of Jones, Waldo, Holbrook & McDonough,  counsel to the
         Buyer, in a form acceptable to the Seller;
                           (iii)  The   conditions   contemplated   by  Sections
         3(a)(iii),   3(a)(iv),   3(a)(vii),   3(a)(viii),   3(a)(x),  3(a)(xi),
         3(a)(xii),   3(a)(xiii),   3(a)(xiv),  and  3(a)(xv)  shall  have  been
         satisfied; and
                           (iv) The Buyer shall have  executed and  delivered to
         the Seller,  the Notes, in accordance  with Sections  1(e)(i) and (ii),
         and the  Subordinated  Security  Agreement in  accordance  with Section
         (iv).
                  (c)  Waiver  of  Closing   Conditions.   The  parties   hereto
acknowledge  and agree that if the Buyer or the Seller shall have received prior
to the  Closing  written  notice  from the  Seller or the  Buyer,  respectively,
providing  specific  information as to the failure of any condition set forth in
paragraph (a) or (b) above, respectively, and such party or parties determine to
proceed  with the  Closing,  such party or parties will be deemed to have waived
such condition and shall not be entitled to be  indemnified  pursuant to Section
11 for any  losses  arising  from  any  matters  relating  to  such  conditions;
provided,  that no such waiver shall affect the calculation of any adjustment to
the Purchase Price under Section 2(c).


<PAGE>


         4. Representations and Warranties of the Seller and the Seller Members.
The Seller and the Seller  Members  hereby  jointly and severally  represent and
warrant to the Buyer as follows:
                  (a)  Organization  and Standing of the Seller.  The Seller and
each of the  Subsidiaries  is a limited  liability  company or corporation  duly
organized,  validly  existing  and  in  good  standing  under  the  laws  of the
jurisdiction  of its  formation  or  incorporation.  The  Seller and each of the
Subsidiaries has full limited liability or corporate power and authority, as the
case may be, and  possesses  all  governmental  franchises,  licenses,  permits,
authorizations and approvals  necessary to enable it to use its name and to own,
lease or otherwise  hold its  properties and assets and to carry on its business
as  presently   conducted  other  than  such  franchises,   licenses,   permits,
authorizations  and  approvals  the  lack  of  which,  individually  or  in  the
aggregate,  would not have a material  adverse  effect on the assets,  financial
condition or results of operations of the Acquired Business. The Seller and each
of the  Subsidiaries  is duly  qualified  and in good standing to do business in
each jurisdiction in which the nature of its business or the ownership,  leasing
or holding of its properties  makes such  qualification  necessary,  except such
jurisdictions  where the failure so to qualify would not have a material adverse
effect on the  assets,  financial  condition  or  results of  operations  of the
Acquired Business.  The Seller has made available to the Buyer true and complete
copies  of  the  Articles  of  Organization  or  Certificate  of   Incorporation
(whichever is  applicable),  as amended to date, and the Operating  Agreement or
By-laws  (whichever  is  applicable),  as in effect on the date  hereof,  of the
Seller and the Subsidiaries.
                  (b) Authority; No Conflict. The Seller has all requisite power
and authority to enter into this  Agreement and to consummate  the  transactions
contemplated  hereby. All acts and other proceedings required to be taken by the
Seller (including without limitation any and all member or debtholder approvals)
to authorize the execution,  delivery and  performance of this Agreement and the
consummation of the transactions contemplated hereby have been duly and properly
taken.  This  Agreement  has been duly  executed and delivered by the Seller and
constitutes a valid and binding  obligation of the Seller,  enforceable  against
the Seller in  accordance  with its terms.  The  execution  and delivery of this
Agreement  and the  Notes  do  not,  and the  consummation  of the  transactions
contemplated hereby and thereby and compliance with the terms hereof and thereof
will not,  conflict  with,  or result in any  violation  of or default  (with or
without  notice  or lapse of time,  or both)  under,  or give rise to a right of
termination,  cancellation or  acceleration of any obligation,  or result in the
creation  of any Lien (as  defined  in Section  4(g))  upon any of the  Acquired
Assets under,  any provision of (i) any relevant  limited  liability  company or
corporation law statute, (ii) the Articles of Incorporation, Bylaws, Articles of
Organization  or Operating  Agreement of the Seller or the  Subsidiaries,  (iii)
except as disclosed on the Schedules hereto, any material note, bond,  mortgage,
indenture, deed of trust, license, lease, contract,  commitment, or agreement to
which the  Seller or any of the  Subsidiaries  is a party or by which any of the
Acquired  Assets is bound or (iv) any  judgment,  order or decree,  or  material
statute, law, ordinance, rule or regulation applicable to the Seller, any of the
Subsidiaries,  or any of the Acquired Assets,  other than, in the case of clause
(iii) above, any such conflicts,  violations, defaults, rights or liens, claims,
encumbrances,   security  interests,   options,  charges  or  restrictions  that
individually or in the aggregate would not have a material adverse effect on the
assets,  financial  condition or results of operations of the Acquired Business.
No material consent,  approval,  license,  permit, order or authorization of, or
registration,  declaration or filing with, any court,  administrative  agency or
commission  or other  governmental  authority  or  instrumentality,  domestic or
foreign,  is required to be obtained or made by or with respect to the Seller or
any of the  Subsidiaries or their  respective  affiliates in connection with the
execution and delivery of this  Agreement or the  consummation  by the Seller of
the  transactions  contemplated  hereby,  other than those that may be  required
solely  by  reason of the  Buyer's  (as  opposed  to any  other  third  party's)
participation in the transactions contemplated hereby.

<PAGE>

                  (c)  Capitalization.
                           (i)  Seller.  Schedule  4(c)(i)  sets  forth  (A) the
         identity of each person and entity holding  beneficially  and of record
         an ownership  interest of the Seller,  and (B) the  ownership  interest
         held by each such person and entity.  Such interests are fully paid and
         non-assessable.  Except as set forth in Schedule 4(c)(i),  there are no
         equity  securities  or ownership  interests of the Seller  outstanding.
         Except  as set forth in  Schedule  4(c)(i),  there  are no  outstanding
         warrants, options,  agreements,  convertible or exchangeable securities
         or other  commitments  pursuant  to which the  Seller is or may  become
         obligated  to issue,  sell,  purchase,  return or redeem  any shares of
         equity  interests or ownership  interests of the Seller.  Except as set
         forth in Schedule 4(c)(i), the equity securities or ownership interests
         of the Seller are not subject to any voting  trust  agreement  or other
         agreement,    contract,   agreement,    arrangement,    commitment   or
         understanding  or restricting or otherwise  pertaining to the voting of
         such equity securities ownership interests. The Seller has no managers,
         and has no managing members other than the Seller Members.
                           (ii)  Subsidiaries.  The authorized  capital stock of
         H&M Concepts of Idaho,  Inc.  consists of 1,000 shares of common stock,
         without par value,  all of which are validly issued and outstanding and
         fully paid and  non-accessible,  all of which are held beneficially and
         of record by the Seller. The ownership interests of UVEST, LLC are held
         beneficially  and of record 30% by the Seller and 70% by NVEST LIMITED,
         a Utah limited  liability  company.  Such  interests are fully paid and
         non-assessible  except as set forth in  Schedule  4(d).  The  ownership
         interests of LV-H&M, LLC are held beneficially and of record 80% by the
         Seller and 20% by Jean Jensen, an individual  residing at Boise, Idaho.
         Such interests are fully paid and  non-accessible.  Except as set forth
         above,  there are no shares of capital stock or other equity securities
         or ownership  interests of the Subsidiaries  outstanding.  There are no
         outstanding warrants, options, agreements,  convertible or exchangeable
         securities or other commitments (other than this Agreement) pursuant to
         which the  Subsidiaries  are or may become  obligated  to issue,  sell,
         purchase,  return  or  redeem  any  shares  of  capital  stock or other
         securities or ownership  interests of the  Subsidiaries,  and there are
         not any equity securities of the Subsidiaries reserved for issuance for
         any purpose.  Except as disclosed on Schedule 4(c)(ii),  the Seller has
         good and valid title to the  Subsidiary  Shares,  free and clear of any
         Liens.  Assuming the Buyer has the requisite  power and authority to be
         the lawful owner of the Subsidiary  Shares,  upon delivery to the Buyer
         at the Closing of one or more certificates  representing the Subsidiary
         Shares, duly endorsed by the Seller for transfer to the Buyer, and upon
         the Seller's receipt of the Purchase Price, good and valid title to the
         Subsidiary  Shares will pass to the Buyer,  free and clear of any Liens
         other  than  those  arising  from acts of the Buyer or its  affiliates.
         Other  than this  Agreement,  and  except  as  disclosed  on  Schedules
         4(c)(ii) and 4(d), the Subsidiary  Shares are not subject to any voting
         trust agreement or other contract, agreement,  arrangement,  commitment
         or understanding, including any such agreement, arrangement, commitment
         or  understanding  restricting  or  otherwise  relating  to the voting,
         dividend  rights or disposition of the Subsidiary  Shares.  Each of the
         officers,  directors, managers and managing members of the Subsidiaries
         is listed on Schedule 4(c)(ii).
                  (d) Equity  Interests.  Except as disclosed on Schedule  4(d),
the Seller does not  directly or  indirectly  own any capital  stock of or other
equity or ownership  interests in any corporation,  limited  liability  company,
partnership or other entity.
                  (e)      Financial Statements; Undisclosed Liabilities.
                           (i)  Schedule  4(e)(i)  sets  forth (A)  consolidated
         balance  sheets of the Seller and the  Subsidiaries  as of December 31,
         1994, 1995 and 1996, and for five-month period ending May 25, 1997, and
         the compiled  consolidated  statements of income,  stockholders' equity
         and cash flows of the Seller and the  Subsidiaries for the fiscal years
         or  periods  then  ended,  together  with the  notes to such  financial
         statements,  and (B) the H & M Concepts Ltd.  Company and  Subsidiaries
         Consolidated Financial Statements as of December 29, 1996, and the year
         then ended, together with Report of Independent Public Accountants (the
         "Audited  Financial  Statement"),  prepared by Arthur Andersen & Co. at
         the Buyer's request  (collectively,  the "Financial  Statements").  The
         Financial  Statements  have been prepared in conformity  with generally
         accepted  accounting  principles  consistently  applied (except in each
         case as described in the notes  thereto) and on the basis  described in
         such notes fairly  present the  financial  condition and the results of
         operations of the Seller and the  Subsidiaries,  as the case may be, as
         of and for the periods indicated. The Acquired Assets constitute,  with
         the  exception  of any  Excluded  Assets,  all the assets,  properties,
         rights and interests reflected on the audited balance sheet included as
         a part  of the  Audited  Financial  Statement  of the  Seller  and  the
         Subsidiaries as of December 29, 1996 (the "Balance  Sheet") (other than
         those assets,  properties,  rights and interests sold or disposed of in
         the ordinary  course of the  Acquired  Business,  consistent  with past
         practice, since the date of the Balance Sheet).
              
<PAGE>

            (ii) Except as set forth on Schedule 4(e)(ii), to the
         knowledge  of the  Seller and the Seller  Members,  all of the  Assumed
         Liabilities arise out of or relate to the Acquired Business and neither
         the Seller nor any of the Subsidiaries has any material  liabilities or
         obligations  of any  nature  (whether  accrued,  absolute,  contingent,
         unasserted or otherwise), except (A) as disclosed,  reflected, reserved
         against or contemplated in the Balance Sheet and the notes thereto, (B)
         for items  disclosed in the Schedules  hereto,  (C) for liabilities and
         obligations incurred in the ordinary course of business consistent with
         past  practice  since  the  date of the  Balance  Sheet  other  than in
         violation  of  this  Agreement,  (D)  for  Taxes  or (E)  for  Excluded
         Liabilities.
                  (f)      Taxes.
                           (i) Except as set forth on Schedule  4(f), the Seller
         has,  in respect  of the  Acquired  Business,  filed all  material  Tax
         Returns  which are required to be filed (all such  returns  being true,
         correct and complete in all material  respects) and have paid all Taxes
         shown to be due on such Tax  Returns,  and all  monies  required  to be
         withheld by the Seller from  employees  of the  Acquired  Business  for
         income  Taxes and social  security  and other  payroll  Taxes have been
         collected  or  withheld,  and  either  paid  to the  respective  taxing
         authorities,  set  aside in  accounts  for such  purpose,  or  accrued,
         reserved against and entered upon the books of the Acquired Business.
                           (ii) The reserve for Taxes  reflected  in the Balance
         Sheet is  adequate  for the payment of all  liabilities  for Taxes with
         respect to or imposed upon the Acquired Business or the Acquired Assets
         through  the date of such  Balance  Sheet.  Any Taxes in respect of the
         period since the date of such Balance Sheet have arisen in the ordinary
         course of business.  Except as set forth on Schedule 4(f), there are no
         ongoing audits or  examinations of any of the Tax Returns of the Seller
         or any of the  Subsidiaries  and  neither  the  Seller  nor  any of the
         Subsidiaries has been notified by any  governmental  authority that any
         such audit is contemplated or pending.  Except as set forth on Schedule
         4(f),  no  governmental  authority is now asserting or  threatening  to
         assert against the Seller nor any of the Subsidiaries any deficiency or
         claim for  additional  Taxes.  Except as set forth on Schedule 4(f), no
         extension of time with respect to any date on which a Tax Return was or
         is to be filed by the Seller nor any of the  Subsidiaries  is in force,
         and no waiver agreement by the Seller nor any of the Subsidiaries is in
         force for the  extension of time for the  assessment  or payment of any
         Taxes.  There are no liens for Taxes  upon any of the  Acquired  Assets
         other than Liens for Taxes not yet due or payable.
                           (iii) For purposes of this  Agreement,  "Taxes" shall
         mean federal, state, local or foreign income, gross receipts, property,
         sales,   use,  license,   excise,   franchise,   employment,   payroll,
         withholding,  alternative or add-on  minimum,  ad valorem,  transfer or
         excise tax, or any other tax, custom,  duty,  governmental fee or other
         like  assessment  or charge of any kind  whatsoever,  together with any
         interest  or  penalty,  imposed  by  any  governmental  authority.  For
         purposes  of this  Agreement,  "Tax  Returns"  shall mean all  federal,
         state,  local  and  foreign  tax  returns,  declarations,   statements,
         reports,  schedules,  forms and information returns and any amended Tax
         Returns relating to Taxes.

<PAGE>

                  (g) Title to Acquired Assets.  Except as set forth in Schedule
4(g), the Seller has good and marketable title to the Acquired Assets,  free and
clear of all mortgages, liens, claims, security interests,  easements, rights of
way,  pledges,  restrictions,  charges or encumbrances of any nature  whatsoever
(collectively, "Liens"), except mechanics', carriers', workmen's, repairmen's or
other like Liens arising or incurred in the ordinary  course of business,  Liens
arising under  equipment  leases with third parties entered into in the ordinary
course of  business,  and Liens for Taxes which are not due and payable or which
may  thereafter be paid without  penalty (such  excepted  Liens are  hereinafter
referred to collectively as "Permitted Liens").  Subject to Section 1(g), at the
Closing, the Buyer shall acquire the Acquired Assets free and clear of all Liens
other than Permitted Liens.
                  (h)  Condition  of Assets.  Except as  disclosed  on  Schedule
4(h),(i) the tangible  personal assets included in the Acquired Assets have been
maintained  in all  material  respects in  accordance  with  generally  accepted
industry  practice,  (ii) the tangible  personal assets included in the Acquired
Assets are in all  material  respects  in good  operating  condition  and repair
(ordinary  wear and tear  excepted),  and (iii)  the  leased  personal  property
included in the  Acquired  Assets is in all material  respects in the  condition
required of such property by the terms of the leases applicable thereto.
                  (i)  Trademarks,  etc.  Schedule  4(i)  sets  forth a true and
complete list of all material patents,  trademarks (registered or unregistered),
trade  names  (registered  or   unregistered),   service  marks  (registered  or
unregistered),  registered copyrights and material  unregistered  copyrights and
computer software applications, other than off-the-shelf applications,  together
with all applications  therefor,  owned or used by or licensed to the Seller and
the  Subsidiaries  and all  license  agreements  related  thereto  that  are not
Excluded  Assets to which the Seller or any Subsidiary is a party  (collectively
"Intellectual Property") and with respect to trademarks,  contains a list of all
jurisdictions  in which such  trademarks  are  registered or applied for and all
registration and application numbers.  Except as disclosed on Schedule 4(i), the
Seller and the  Subsidiaries own or have the valid right to use, without payment
to any other party,  the  Intellectual  Property  used in or  necessary  for the
conduct  of  their   businesses,   and  the  consummation  of  the  transactions
contemplated  hereby  will not alter or impair  any such  rights.  All  material
Intellectual  Property  owned by the  Seller  or a  Subsidiary  is valid and all
registrations related thereto have been duly maintained.  Except as disclosed on
Schedule 4(i), all Intellectual  Property owned by the Seller or a Subsidiary is
free and clear of all  Liens.  Except as  disclosed  on  Schedule  4(i),  to the
Seller's  and Seller  Members'  knowledge,  no claims or other  proceedings  are
pending or  threatened  by any person or entity with  respect to the  ownership,
validity,  enforceability or use of any Intellectual  Property.  To the Seller's
and Seller  Members'  knowledge  (i) the  conduct of their  businesses  does not
infringe  upon the rights of any third party,  (ii) no third party is infringing
upon any Intellectual Property owned by the Seller or a Subsidiary except as set
forth in  Schedule  4(i),  and (iii) the  Intellectual  Property  identified  on
Schedule  4(i) is all of the  Intellectual  Property  necessary  to conduct  the
Acquired Business as presently conducted.
                  (j) Contracts. Except as described in Schedule 4(j) and except
for contracts or agreements exclusively relating to the Excluded Assets, neither
the Seller nor any of the Subsidiaries is a party to or bound by any:
                           (i) employment  agreement or employment  contract for
                           any  employee;  (ii) employee  collective  bargaining
                           agreement  or other  contract  with any labor  union;
                           
     (iii)covenant  not  to  compete  (other  than  pursuant  to  the  Franchise
          Agreement or any radius restriction contained in any lease, reciprocal
          easement   or   development,   construction,   operating   or  similar
          agreement);
<PAGE>
                        
  (iv)   agreement   or  contract   with  any  officer,
         director, member, manager, managing member or employee of the Seller or
         any affiliates of the Seller (other than employment  agreements covered
         by clause (i) above);
                           (v) lease or similar agreement under which the Seller
         or a Subsidiary is a lessor or sublessor of, or makes available for use
         by any third party,  any real property owned or leased by the Seller or
         a  Subsidiary  or any  portion of  premises  otherwise  occupied by the
         Seller or a Subsidiary;
                           (vi) lease or similar  agreement  under which (A) the
         Seller or a Subsidiary is lessee of, or holds or uses,  any  machinery,
         equipment, vehicle or other tangible personal property owned by a third
         party or (B) the Seller or a Subsidiary is a lessor or sublessor of, or
         makes  available  for use by any third  party,  any  tangible  personal
         property owned or leased by the Seller or a Subsidiary;
                           (vii) (A) continuing contract for the future purchase
         of materials,  supplies or equipment (other than purchase contracts and
         orders for inventory in the ordinary course of business consistent with
         past practice),  (B) management,  service,  consulting or other similar
         type of contract or (C) advertising agreement or arrangement;
                           (viii) material  license or other agreement  relating
         in whole or in part to patents,  trademarks, trade names, service marks
         or copyrights (including any license or other agreement under which the
         Seller or a  Subsidiary  has the right to use any of the same  owned or
         held by a third party);
                           (ix)  agreement or contract under which the Seller or
         a Subsidiary has borrowed or loaned any money or issued any note, bond,
         indenture or other evidence of  indebtedness  or directly or indirectly
         guaranteed   (including,    without   limitation,   through   so-called
         take-or-pay  or  keepwell  agreements)  indebtedness,   liabilities  or
         obligations  of others  (other  than  endorsements  for the  purpose of
         collection  in the  ordinary  course of  business),  or any other note,
         bond, indenture or other evidence of indebtedness;
                           (x)  agreement  or  contract  under  which  any other
         person has directly or indirectly guaranteed indebtedness,  liabilities
         or obligations of the Seller or a Subsidiary  (other than  endorsements
         for the purpose of collection in the ordinary course of business);
                           (xi) mortgage,  pledge,  security agreement,  deed of
         trust or other document granting a Lien (including, but not limited to,
         Liens upon any properties  acquired under  conditional  sales,  capital
         leases or other  title  retention  or security  devices  other than any
         original purchase price conditional sales contracts or equipment leases
         entered into in the ordinary course of business);
                           (xii) any  agreement  or contract  providing  for the
         sale or  purchase  of assets,  not in the  ordinary  course of business
         consistent with past practice;
                           (xiii) any agreement,  arrangement  or  understanding
         (including  without  limitation  any payables)  between the Seller or a
         Subsidiary and any of their respective members, stockholders, creditors
         or   affiliates   (in  each  case,   other  than  the  Seller  and  the
         Subsidiaries); and
                           (xiv)  other  agreement,  contract,  lease,  license,
         commitment or instrument  pursuant to which after the Closing the Buyer
         will have any liability.
            
<PAGE>

     Except  as  disclosed  on  Schedule  4(j),   each   agreement,
contract,  lease,  license,  commitment  or  instrument  of the  Seller  and the
Subsidiaries   described  on  Schedule  4(j)  and  the  other  Schedules  hereto
(collectively,  the "Contracts") is valid, binding and in full force and effect.
Except as disclosed in Schedule  4(j),  the Seller or a Subsidiary has performed
all  material  obligations  required  to be  performed  by it to date  under the
Contracts  and it is not (with or  without  the  lapse of time or the  giving of
notice, or both) in breach or default in any material respect thereunder and, to
the  Seller's  and  Seller  Members'  knowledge,  no  other  party to any of the
Contracts  is (with or without  the lapse of time or the  giving of  notice,  or
both) in breach or default in any material respect thereunder.
                  (k)  Litigation;  Decrees.  Schedule 4(k) sets forth a list of
all lawsuits, claims, proceedings or investigations pending, or, to the Seller's
and the Seller Members' knowledge, threatened, as of the date of this Agreement,
by or against or  affecting  the Seller or a  Subsidiary  or any of the Acquired
Assets.  Except as disclosed on Schedule 4(k), neither the Seller nor any of the
Subsidiaries is in default under any material  judgment,  order or decree of any
court,  administrative  agency or commission or other governmental  authority or
instrumentality,  domestic or foreign,  applicable  to it or any of the Acquired
Assets.
                  (l) Insurance.  The insurance  policies  currently  maintained
with  respect to the  Seller and each  Subsidiary  and the  Acquired  Assets are
listed on Schedule  4(l).  All such  policies are in full force and effect.  The
Seller has heretofore  made  available to the Buyer true and complete  copies of
all such policies.
                  (m)  Benefit Plans.
                           (i) Schedule 4(m)(i) contains a list of all "employee
         pension  benefit  plans" (as  defined in Section  3(2) of the  Employee
         Retirement   Income  Security  Act  of  1974,  as  amended   ("ERISA"))
         (sometimes  referred to herein as "Pension  Plans"),  "employee welfare
         benefit  plans" (as  defined in Section  3(l) of ERISA),  bonus,  stock
         option,  stock purchase,  deferred  compensation plans or arrangements,
         and other employee fringe benefit plans (all the foregoing being herein
         called "Benefit Plans") maintained, or contributed to, by the Seller or
         any  Subsidiary  for the benefit of any  employees of the Seller or any
         Subsidiary  who are employed  primarily in the Acquired  Business.  The
         Seller has delivered to the Buyer true,  complete and correct copies of
         (1) each Benefit Plan (or, in the case of any unwritten  Benefit Plans,
         descriptions  thereof),  (2) the most recent annual report on Form 5500
         filed with the  Internal  Revenue  Service with respect to each Benefit
         Plan (if any such report was  required),  (3) the most  recent  summary
         plan  description  for each  Benefit Plan for which such a summary plan
         description is required and (4) each trust  agreement and group annuity
         contract relating to any Benefit Plan.
                           (ii) Each Benefit Plan has been  administered  in all
         material  respects  in  accordance  with its terms  and the  applicable
         provisions  of ERISA and the  Code.  Except as  disclosed  in  Schedule
         4(m)(ii)-l,  all material  reports,  returns and similar documents with
         respect to the Benefit Plans required to be filed with any governmental
         agency or  distributed to any Benefit Plan  participant  have been duly
         and  timely  filed or  distributed.  Except as  disclosed  in  Schedule
         4(m)(ii)-2,  there are no  investigations  by any governmental  agency,
         termination  proceedings  or other claims  (except  claims for benefits
         payable  in the  normal  operation  of the  Benefit  Plans),  suits  or
         proceedings  against or involving  any Benefit  Plan or  asserting  any
         rights  or claims  to  benefits  under  any  Benefit  Plan  that  could
         reasonably  give rise to any material  liability,  and, to the Sellers'
         knowledge,  there are no facts that could  reasonably  give rise to any
         material liability in the event of any such investigation,  claim, suit
         or proceeding.
                           (iii) Except as disclosed in Schedule 4(m)(iii),  all
         contributions  to, and payments  from,  the Benefit Plans that may have
         been required to be made in accordance with the Benefit Plans have been
         timely made.
                           (iv)  No  "prohibited  transaction"  (as  defined  in
         Section  4975 of the Code or Section  406 of ERISA) has  occurred  that
         involves  the assets of any  Benefit  Plan and that could  subject  the
         Acquired  Business  or any  of  its  employees,  or,  to  the  Seller's
         knowledge,  a trustee,  administrator  or other fiduciary of any trusts
         created  under any  Benefit  Plan,  to any  material  tax or penalty on
         prohibited  transactions  imposed  by  Section  4975  of  ERISA  or the
         sanctions  imposed  under Title I of ERISA.  Neither the Seller nor any
         trustee,  administrator  or other fiduciary of any Benefit Plan nor any
         agent of any of the foregoing has engaged in any  transaction  or acted
         or failed to act in a manner that could  subject the Acquired  Business
         to any material  liability for breach of fiduciary  duty under ERISA or
         any other applicable law. No liability under Title IV of ERISA has been
         incurred by the Seller, the Subsidiaries or their affiliates within six
         years prior to the date hereof that has not been  satisfied in full and
         no condition  exists that  presents a material  risk of incurring  such
         liability.

<PAGE>

                           (v) Except as  disclosed in Schedule  4(m)(v),  at no
         time within the five years preceding the Closing Date has the Seller or
         any Subsidiary been required to contribute to any "multiemployer  plan"
         (as defined in Section  4001(a)(3) of ERISA) or incurred any withdrawal
         liability, within the meaning of Section 4201 of ERISA, which liability
         has not  been  fully  paid  as of the  date  hereof,  or  announced  an
         intention to withdraw, but not yet completed such withdrawal,  from any
         multiemployer plan.
                           (vi)  Neither the Seller nor any of the  Subsidiaries
         maintains or  contributes to a Pension Plan which is subject to Section
         302 of ERISA or Section 412 of the Code.
                           (vii)  With  respect to any  Benefit  Plan that is an
         employee  welfare  benefit  plan,   except  as  disclosed  in  Schedule
         4(m)(vii),  (A) no  such  Benefit  Plan is  funded  through  a  welfare
         benefits  fund,  as such term is defined in Section  419(e) of the Code
         and (B) each such Benefit  Plan that is a group  health  plan,  as such
         term is defined in Section  5000(b)(1)  of the Code,  complies with the
         applicable requirements of Section 4980B(f) of the Code.
                  (n)  Absence  of Changes or  Events.  Except as  disclosed  on
Schedule  4(n),  since  the date of the  Balance  Sheet,  there has not been any
material  adverse  change in the  assets,  financial  condition  or  results  of
operations of the Acquired  Business other than changes  relating to the economy
in general or the Acquired  Business's  industry in general and not specifically
related to the  Acquired  Business.  Since the date of the  Balance  Sheet,  the
Seller and each Subsidiary has conducted its portion of the Acquired Business in
the ordinary course and in substantially the same manner as presently  conducted
and has made all reasonable  efforts  consistent  with past practice to preserve
its relationships  with customers,  suppliers and others with whom it deals, and
neither the Seller nor any  Subsidiary has taken any action that, if taken after
the date hereof,  would constitute a material breach of any of the covenants set
forth in Section 5(b).
                  (o)  Compliance with Applicable Laws; Environmental Matters.
                           (i)  Except as set  forth in  Schedule  4(o),  to the
         knowledge  of the  Seller or the  Seller  Members,  the Seller and each
         Subsidiary  is  in  compliance  with  all  applicable  statutes,  laws,
         ordinances, rules, orders and regulations of any governmental authority
         or  instrumentality,  domestic or foreign,  except where  noncompliance
         would  not have a  material  adverse  effect on the  assets,  financial
         condition or results of operations of the Acquired Business.  Except as
         set  forth  in  Schedule  4(o),  neither  the  Seller  nor  any  of the
         Subsidiaries has received any written communication from a governmental
         authority  that  alleges  that the Seller or any  Subsidiary  is not in
         compliance,  in  respect  of the  Acquired  Business,  in all  material
         respects,   with  material  federal,  state,  local  or  foreign  laws,
         ordinances, rules and regulations.
                           (ii)  Except as set forth in  Schedule  4(o),  to the
         knowledge of the Seller or the Seller  Members,  none of the operations
         or properties of the Seller and the  Subsidiaries is the subject of any
         federal,  state or foreign  investigation,  in respect of the  Acquired
         Business,  evaluating  whether any remedial action is needed to respond
         to a release of any  Hazardous  Substance  (as defined  below) into the
         environment,  and  neither the Seller nor any of the  Subsidiaries  has
         received any written  communication from a governmental  authority that
         alleges that the Seller or any Subsidiary is not in compliance, and the
         Seller  and  the  Subsidiaries  are  in  compliance,  in  all  material
         respects,  with all federal,  state, local or foreign laws, ordinances,
         codes,   rules   and   regulations    relating   to   the   environment
         ("Environmental  Laws") in respect  of the  Acquired  Business,  except
         where  noncompliance  would not have a material  adverse  effect on the
         assets,  financial  condition or results of  operations of the Acquired
         Business.  The Seller  and the  Subsidiaries  have  filed all  material
         notices  required  in respect of the  Acquired  Business to be filed by
         them under any Environmental Law indicating past or present  treatment,
         storage or disposal of a Hazardous  Substance  or  reporting a spill or
         release of a  Hazardous  Substance  into the  environment.  Neither the
         Seller  nor  any  of  the  Subsidiaries  has  any  material  contingent
         liabilities in respect of the Acquired  Business in connection with any

<PAGE>

         Hazardous  Substance that individually or in the aggregate would have a
         material adverse effect on the assets,  financial  condition or results
         of operations of the Acquired Business. "Hazardous Substance" includes:
         (i) any  hazardous,  toxic or  dangerous  waste,  substance or material
         defined  as  such  in  (or  for  the  purposes  of)  the  Comprehensive
         Environmental Response, Compensation and Liability Act, as amended, and
         any so-called  superfund or superlien  law, or any other  Environmental
         Law, including  Environmental Laws relating to or imposing liability or
         standards of conduct concerning any hazardous or toxic waste, substance
         or material in effect on the date of this  Agreement,  (ii) asbestos or
         polychlorinated  biphenyls,  and (iii) any other chemical,  material or
         substance, exposure to which is prohibited, limited or regulated by any
         federal, state, foreign or local governmental authority pursuant to any
         Environmental  Law or any  health  and  safety or  similar  law,  code,
         ordinance,  rule or  regulation,  order  or  decree,  and  which  could
         reasonably  pose a hazard to the  health  and  safety of  workers at or
         users of any properties included in the Acquired Assets or cause damage
         to the environment.
                  (p)  Employee  and  Labor  Relations.  Except  as set forth on
Schedule  4(p),  (i) there is no labor  strike,  dispute,  or work  stoppage  or
lockout  actually  pending,  or, to the Seller's or Seller  Members'  knowledge,
threatened,  against or affecting the Acquired  Business and during the past two
years  there  has not been any  such  action;  (ii) to the  Seller's  or  Seller
Members' knowledge, no union organizational campaign is in progress with respect
to  the  employees  of  the  Acquired   Business  and  no  question   concerning
representation  exists  respecting  such  employees;  (iii) the  Seller and each
Subsidiary is in compliance in all material respects with all laws applicable to
the Acquired Business respecting employment and employment practices,  terms and
conditions of employment  and wages and hours,  and is not engaged in any unfair
labor  practice;  (iv) there is no unfair  labor  practice  charge or  complaint
against the Seller or any  Subsidiary in connection  with the Acquired  Business
pending,  or, to the Seller's or Seller Members' knowledge,  threatened,  before
the National Labor Relations Board; (v) there is no pending, or, to the Seller's
or Seller Members' knowledge,  threatened, grievance that, if adversely decided,
would have a material  adverse  effect on the  assets,  financial  condition  or
results of operations of the Acquired Business; and (vi) no charges with respect
to or relating to the Acquired  Business are pending before the Equal Employment
Opportunity  Commission  or any  state  or  local  agency  responsible  for  the
prevention of unlawful  employment  practices that, if adversely decided,  would
have a material adverse affect on the assets,  financial condition or results of
operations of the Acquired Business.
                  (q) Licenses;  Permits.  Except as disclosed on Schedule 4(q),
all material licenses, permits or authorizations issued or granted to the Seller
or a Subsidiary by local, state or federal governmental  authorities or agencies
and  applicable  to the  Acquired  Business  are validly held by the Seller or a
Subsidiary,  the Seller and the Subsidiaries have complied with all requirements
in  connection  therewith  and the  same  will  not be  subject  to  suspension,
modification or revocation as a result of this Agreement or the  consummation of
the transactions contemplated hereby.
                  (r)  Inventory.  Except as set  forth in  Schedule  4(r),  all
inventory  of the  Acquired  Business is of a quality  usable and salable in the
ordinary  course  of  business,  except  for  items of  obsolete  materials  and
materials of below-standard  quality (all of which have been written down in the
Balance  Sheet and the W/C  Statement  to  realizable  market value or for which
adequate  reserves  have  been  provided  therein,  in each  case to the  extent
required by generally  accepted  accounting  principles as applied by the Seller
(including  methods and  practices) in the  preparation of the Balance Sheet and
the W/C  Statement),  or which have become  obsolete in the  ordinary  course of
business since the date of the Balance Sheet and the W/C Statement.

<PAGE>

                  (s)  Securities  Act of 1933.  The Notes being acquired by the
Seller pursuant to this Agreement are being acquired for investment only and not
with a view to any public distribution thereof, and the Seller will not offer to
sell or otherwise  dispose of the Notes so acquired by it in violation of any of
the registration  requirements of the Securities Act of 1933 or state securities
law. The Seller is a  sophisticated  investor with  knowledge and  experience in
business and financial matters, has received certain information  concerning the
Buyer and has had the opportunity to obtain additional information as desired in
order to evaluate the merits and the risks inherent in holding the Notes, and is
able to bear the  economic  risk and lack of  liquidity  inherent in holding the
Notes.
                  (_)(_)(t) Product  Liability.  Except as set forth on Schedule
4(t),  neither the Seller nor any of its  Subsidiaries  has any  liability  (and
there is no basis for any present or future action, suit,  proceeding,  hearing,
investigation,  charge,  complaint,  claim, or demand against any of them giving
rise to any  liability)  arising out of any injury to individuals as a result of
the consumption or use of any product prepared, sold, or delivered by the Seller
or any of its Subsidiaries.
                  (_)(_)(u)  Disclosure.   The  representations  and  warranties
contained  in this  Section 4 do not contain any untrue  statement of a material
fact  or omit to  state  any  material  fact  necessary  in  order  to make  the
statements and information contained in this Section 4 not misleading.
         5.       Covenants  of the Seller and the  Seller  Members.  The Seller
                  covenants  and agrees as  follows:  (a)  Access.  Prior to the
                  Closing   the   Seller   will   give   the   Buyer   and   its
                  representatives,
employees,  counsel and accountants  reasonable  access,  during normal business
hours  and upon  reasonable  notice,  to the  personnel,  properties,  books and
records of the Seller and the Subsidiaries;  provided, however, that such access
does not  unreasonably  disrupt  the  normal  operations  of the  Seller  or any
Subsidiary.
                  (b)  Conduct  of the  Seller.  Except  with the prior  written
consent of the Buyer or as otherwise expressly permitted by this Agreement,  the
Seller shall not take any action, at any time on or after the date hereof and at
or prior to the Closing,  that would,  or that could  reasonably be expected to,
result in (i) any of the  representations and warranties of the Seller set forth
in this  Agreement or (ii) any of the conditions to the purchase and sale of the
Acquired Assets set forth in Section 3 not being satisfied.
                  (c)  Preservation  of the Acquired  Business.  The Seller will
carry  on  the  Acquired  Business   diligently  and  in  the  ordinary  course,
substantially  in the same manner as heretofore  conducted,  and keep its retail
operations  substantially  intact,  including  its  present  relationships  with
suppliers and customers and others having business  relations with it; provided,
however,  that the Seller  may remove  cash from the  Acquired  Business  in any
manner and to any extent on or prior to the  Closing  Date  consistent  with the
Seller's obligation to include in the Acquired Assets the Store Cash. The Seller
will maintain in inventory,  at all times prior to the Closing Date,  quantities
of raw materials and other supplies and materials  sufficient to allow the Buyer
to continue and operate the Acquired Business, after the Closing Date, free from
any shortage of such items  (assuming the Buyer causes the Acquired  Business to
continue to purchase  such items after the Closing Date in the  ordinary  course
consistent  with past  practice).  Except with the written consent of the Buyer,
the  Seller  shall not amend in any  material  respect or  terminate  any of the
agreements  identified  in Schedule  3(a)(viii)  or enter into any new agreement
(other than any supply  agreement or contract,  with respect to which the Seller
has  consulted  with the Buyer)  relating to the  Acquired  Business  which,  if
existing as of the date hereof,  would be required to be disclosed on any of the
Schedules to the  representations  and  warranties of the Seller in Section 4 of
this Agreement.

<PAGE>

                  (d)  Confidentiality.  The Seller will keep confidential,  and
cause its affiliates and instruct its and its affiliates'  officers,  directors,
employees and advisors to keep  confidential,  all  information  concerning  the
transactions contemplated by this Agreement (including as to the parties hereto)
and all  nonpublic  information  relating to the  Acquired  Business,  except as
required  by law or  administrative  process  and except for  information  which
becomes public other than as a result of a breach of this Section 5(d).
                  (e) Insurance. The Seller shall keep, or cause to be kept, all
insurance  policies set forth on Schedule  4(l), or  replacements  therefor with
reputable firms and providing no lesser  coverage (in amount or scope),  in full
force and effect through the close of business on the Closing Date.
                  (f) Covenant Not To Compete. The Seller and the Seller Members
agree that they will not  directly or  indirectly  compete  with the Buyer for a
period  of ten (10)  years  from the  Closing  Date.  The  phrase  "directly  or
indirectly  compete"  shall  include:  (i)  owning,   managing,   operating,  or
controlling,  or  participating  in the  ownership,  management,  operation,  or
control of, or being connected with or having any interest in, as a stockholder,
director,  officer,  employee,  agent,  consultant,   assistant,  advisor,  sole
proprietor, partner or otherwise, any business (other than any existing business
of the Seller not acquired  hereunder)  which is the same as or competitive with
the pretzel business conducted by the Buyer, at present or in the future, or any
affiliate of the Buyer; provided, however, that this prohibition shall not apply
to the  retail  pretzel  operation  of Randol S.  Hemmer in the Mall of  America
located at Bloomington, Minnesota, nor to any ownership of less than one percent
(1%) of the  voting  stock in  companies  whose  stock is traded  on a  national
securities  exchange or in the  over-the-counter  market;  or (ii) soliciting or
attempting to solicit the services of any employees of Buyer or any affiliate of
the  Buyer.  If any of the  provisions  of  this  Section  5(f)  is  held  to be
unenforceable,  the remaining  provisions shall nevertheless remain enforceable,
and the court making such  determination  shall modify,  among other things, the
scope,   duration,   or  geographic  area  of  this  covenant  to  preserve  the
enforceability  hereof  to  the  maximum  extent  then  permitted  by  law.  The
enforceability of this covenant is subject to the injunctive and other equitable
powers of a court.
                  (g) Other  Transactions.  Prior to the  Closing,  neither  the
Seller,  the Subsidiaries nor any other affiliate of the Seller shall,  directly
or  indirectly,  encourage,  solicit,  initiate or participate in discussions or
negotiations with any corporation, partnership, person, or other entity or group
(other than the Buyer and its  representatives)  concerning any merger,  sale of
securities,  sale of  substantial  assets or similar  transaction  involving the
Seller and/or the  Subsidiaries.  In the event that the Seller or any Subsidiary
receives an offer  relating to any such  transaction,  the Seller will  promptly
notify the Buyer of such proposal.
         6.  Representations  and  Warranties  of the  Buyer.  The Buyer  hereby
represents and warrants to the Seller as follows:
                  (a)  Authority.  The Buyer is a  corporation  duly  organized,
validly  existing and in good standing  under the laws of the State of Delaware.
The Buyer has all  requisite  corporate  power and  authority to enter into this
Agreement and to consummate the  transactions  contemplated  hereby and thereby.
All corporate  acts and other  proceedings  required to be taken by the Buyer to
authorize the  execution,  delivery and  performance  of this  Agreement and the
Notes and the consummation of the transactions  contemplated  hereby and thereby
have been duly and properly  taken.  This  Agreement  has been duly executed and
delivered by the Buyer and  constitutes  a valid and binding  obligation  of the
Buyer, enforceable against the Buyer in accordance with its terms. When executed
and  delivered at the Closing,  they will be duly  executed and delivered by the
Buyer and will constitute its valid and binding obligation,  enforceable against
it in accordance with its terms. The execution and delivery of this Agreement do
not, and the  consummation of the transactions  contemplated  hereby and thereby
and  compliance  with the terms hereof and thereof will not,  conflict  with, or
result in any violation of or default (with or without  notice or lapse of time,

<PAGE>

or  both)  under,  or give  rise  to a right  of  termination,  cancellation  or
acceleration  of any  obligation,  or result in the  creation of any Lien (other
than those  securing the  Subordinated  Debt and/or the Senior Debt) upon any of
the  properties  or assets of the Buyer under,  any provision of (i) the General
Corporation Law of the State of Delaware,  (ii) the Certificate of Incorporation
or By-laws of the Buyer,  (iii) any material note,  bond,  mortgage,  indenture,
deed of trust, license,  lease,  contract,  commitment or agreement to which the
Buyer  is a party or by  which  any of its  properties  are  bound,  or (iv) any
judgment,  order,  or decree,  or  material  statute,  law,  ordinance,  rule or
regulation  applicable  to the Buyer or their  respective  properties or assets,
other than, in the case of clause (iii) above,  any such conflicts,  violations,
defaults, rights or Liens that individually or in the aggregate would not have a
material  adverse  effect on the  assets,  financial  condition  or  results  of
operations of the Buyer. No material consent,  approval,  license, permit, order
or  authorization  of, or  registration,  declaration or filing with, any court,
administrative   agency  or  commission  or  other  governmental   authority  or
instrumentality,  domestic or foreign,  is required to be obtained or made by or
with respect to the Buyer in connection  with the execution and delivery of this
Agreement  and the Notes or the  consummation  by the Buyer of the  transactions
contemplated hereby and thereby.
                  (b) Actions and Proceedings, etc. There are no (i) outstanding
judgments,  orders,  writs,  injunctions  or decrees of any court,  governmental
agency or arbitration  tribunal  against the Buyer which have a material adverse
effect on the ability of the Buyer to consummate the  transactions  contemplated
hereby or (ii) actions,  suits,  claims or legal,  administrative or arbitration
proceedings  or  investigations  pending or, to the best knowledge of the Buyer,
threatened against the Buyer, which are likely to have a material adverse effect
on the ability of the Buyer to consummate the transactions contemplated hereby.
                  (c)  Securities  Act of  1933.  The  Subsidiary  Shares  being
purchased  by the  Buyer  pursuant  to this  Agreement  are being  acquired  for
investment only and not with a view to any public distribution  thereof, and the
Buyer will not offer to sell or otherwise  dispose of the  Subsidiary  Shares so
acquired  by it in  violation  of any of the  registration  requirements  of the
Securities Act of 1933 and applicable state securities or "blue sky" laws.
                  (d)  Status of Buyer.  The Buyer was  incorporated  on May 20,
1997. True and correct copies of the Buyer's  Certificate of  Incorporation  and
By-laws,  in the form  they will be in effect  on the  Closing  Date,  have been
furnished to the Seller.  The Buyer is a wholly owned subsidiary of Mrs. Fields'
Holding Company, Inc. Controlling ownership of the Buyer will not be transferred
outside the Buyer's group of affiliated,  subsidiary or parent companies without
the Seller's consent, which shall not be unreasonably withheld.
         7. Covenants of the Buyer. The Buyer covenants and agrees as follows:
                  (a) Confidentiality. Except as contemplated by this Agreement,
the Buyer will keep confidential,  and cause its affiliates and instruct its and
its   affiliates'   officers,   directors,   employees   and  advisors  to  keep
confidential, all nonpublic information relating to the Seller, the Subsidiaries
or the Acquired  Business,  except as required by law or administrative  process
and except for  information  which  becomes  public  other than as a result of a
breach of this Section 7(a);  provided,  however,  that the  obligations  of the
Buyer under this  Section  7(a) shall  terminate,  with  respect to  information
concerning  the Acquired  Business  (but not with respect to other  information)
upon the occurrence of the Closing.
                  (b)  Conduct  of the  Buyer.  Except  with the  prior  written
consent of the Seller,  the Buyer  shall not take any action,  at any time on or
after the date hereof and at or prior to the Closing,  that would, or that could
reasonably  be  expected  to,  result  in (i)  any of  the  representations  and
warranties of the Buyer set forth in this Agreement becoming untrue, or (ii) any
of the  conditions to the purchase and sale of the Acquired  Assets set forth in
Section 3 not being satisfied.

<PAGE>

         8. Mutual Covenants. The Seller and the Buyer each covenants and agrees
as follows:
                  (a) Best Efforts.  Subject to the terms and conditions of this
Agreement,  each party will use its best  efforts to cause the Closing to occur.
The Buyer acknowledges that certain consents to the transactions contemplated by
this  Agreement  may be required  from third parties and that such consents have
not been obtained. The Seller and the Buyer shall use their best efforts to, and
shall cooperate with each other to obtain as soon as  practicable,  the consent,
approval or waiver, in form reasonably satisfactory to the Seller and the Buyer,
from any person  whose  consent,  approval or waiver is  necessary  to assign or
transfer any Acquired  Asset to the Buyer or otherwise to satisfy the conditions
set forth in Sections 3(a)(iv) and 3(a)(viii).  The covenants  contained in this
Section 8(a) shall continue after the Closing Date.
                  (b) Cooperation. The Buyer and the Seller shall cooperate with
each  other for a period of 90 days  after the  Closing  to ensure  the  orderly
transition of the Acquired Business from the Seller to the Buyer and to minimize
any  disruption  to the  respective  businesses of the Seller and the Buyer that
might result from the transactions contemplated hereby.
                  (c) Publicity.  The Seller and the Buyer agree that,  from the
date  hereof  through  the  Closing  Date,  no public  release  or  announcement
concerning the transactions  contemplated hereby shall be issued by either party
without the prior consent of the other party, and, to the extent  practical,  of
each person named therein  (which consent shall not be  unreasonably  withheld),
except as such release or  announcement  may be required by any  franchising  or
other law or the rules or regulations of any United States or foreign securities
exchange,  in which case the party required to make the release or  announcement
shall  allow the other  party  reasonable  time to  comment  on such  release or
announcement in advance of such issuance.
                  (d)  Records.
                           (i) On the Closing Date,  the Seller shall deliver or
         cause to be delivered to the Buyer all original agreements,  documents,
         books, records and files (collectively,  "Records"),  in the possession
         of the Seller  relating to the Acquired  Business of the Seller and the
         Subsidiaries, subject to the following exceptions:
                                    (A)  The  Buyer   recognizes   that  certain
                  Records may  contain  incidental  information  relating to the
                  Seller  and  the  Subsidiaries  or  may  relate  primarily  to
                  Excluded  Assets  and/or  Excluded  Liabilities,  and that the
                  Seller may retain such Records and shall provide copies of the
                  relevant portions thereof to the Buyer;
                                    (B)  The  Seller  may  retain  all   Records
                  relating to the sale of the Acquired  Assets,  including  bids
                  received  from other  parties  and  analyses  relating  to the
                  Acquired Business;
                                    (C) The Seller  may retain any Tax  Returns.
                  The Buyer  shall be  provided  with copies of such Tax Returns
                  only to the extent that they relate to the  Acquired  Business
                  or the Acquired Assets or the Buyer's  obligations  under this
                  Agreement.  The Seller  shall not  dispose of or destroy  such
                  records without first offering to turn over possession thereof
                  to the Buyer (at the Buyer's expense) by written notice to the
                  Buyer  at least 30 days  prior  to the  proposed  date of such
                  disposition or destruction; and
                                    (D) the  Seller  shall  retain  its  limited
                  liability  company  books  and  records,   and  including  its
                  membership records, its articles of organization and operating
                  agreement,   minutes  of  the  meetings  of  the  members  and
                  managers, and similar company governance documents.
                           (ii)  After  the  Closing,  upon  reasonable  written
         notice,  the  Buyer  and the  Seller  agree to  furnish  or cause to be
         furnished to each other and their representatives,  employees,  counsel
         and accountants  access,  during normal business hours,  access to such
         information  (including Records pertinent to the Acquired Business) and
         assistance relating to the Acquired Business as is reasonably necessary
         for financial  reporting and accounting  matters,  the  preparation and
         filing  of  any  Tax  Returns  or  the  defense  of any  Tax  claim  or
         assessment;  provided,  however, that such access does not unreasonably
         disrupt the normal operations of the Seller,  the Buyer or the Acquired
         Business.

<PAGE>

                  (e) Supplemental Disclosure.  Prior to the Closing, each party
shall  supplement  or  amend  its  Schedules  provided  in  connection  with its
representations  and  warranties  in this  Agreement to include any  information
hereafter  obtained  which would have been required to be set forth or described
in any  such  Schedule  had it been  existing  or  known  as of the date of this
Agreement  or  which  is  necessary  to  complete  or  correct  such   Schedule.
Notwithstanding the foregoing,  for purposes of determining the accuracy of such
representations  and warranties for purposes of (i) Sections 3(a)(i) and 3(b)(i)
or (ii)  Sections  11(b)(i)  and  11(c)(i),  such  Schedules  shall be deemed to
include, respectively, (iii) only that information contained therein on the date
of this  Agreement or (iv) all  information  contained  in such  Schedules as so
supplemented or amended.
                  (f) Notice of Developments. The Buyer will give prompt written
notice  to  the  Seller  of  any  material  development  affecting  the  assets,
liabilities,  business, financial condition,  operations, results of operations,
or future  prospects of the Buyer.  The Seller will (and the Seller Members will
cause the Seller to) give  prompt  written  notice to the Buyer of any  material
development affecting the assets,  liabilities,  business,  financial condition,
operation, results of operations or future prospects of the Seller and/or any of
the Subsidiaries. Each party will give prompt written notice to the other of any
material  development  affecting  the ability of the parties to  consummate  the
transactions contemplated by this Agreement. No disclosure by any party pursuant
to this  Section  8(f),  however,  shall be  deemed to amend or  supplement  the
Schedules or to prevent or cure any  misrepresentation,  breach of warranty,  or
breach of the covenant.
         9.  Employee and Related Matters.
                  (a) Employment Offers. The Buyer and the Seller agree that all
store  level  employees  of the Seller  actively  employed  by the  Seller  (not
including  employees  on a leave of absence  for any reason,  including  but not
limited to, workers compensation,  FMLA,  disability,  etc.) on the Closing Date
and certain field supervisory  personnel designated by Buyer (collectively,  the
"Employees")  shall be offered employment with the Buyer (all such employees who
accept  such  employment  offers  are  hereinafter  referred  to  as  "Continued
Employees"). The Buyer agrees that each employment offer to an Employee shall be
conditioned  upon the waiver in writing  by each such  employee  of any right of
such  employee  to  severance  payments  from the  Seller  or their  affiliates.
Notwithstanding  the foregoing,  it is understood that nothing in this Agreement
shall  prohibit  or restrict  the Buyer from  terminating  Continued  Employees,
changing  compensation  levels  or other  terms  and  conditions  of  employment
subsequent to the Closing Date.  The Buyer does not assume and the Seller hereby
agrees to indemnify  against,  and hold Buyer  harmless of and from,  claims and
damages for wages or benefits (other than accrued vacation  benefits pursuant to
Section  1(c)(ii))  accrued on or before the Closing Date or relating to periods
ending prior to or on the Closing Date.
                  (b)  Employee  Withholding  and  Reporting.  The Seller  shall
transfer  to the Buyer  copies of any  records  (including,  but not limited to,
copies of Forms W-4, Employee Withholding  Allowance  Certificates)  relating to
withholding  and  payment of income and  employment  taxes  (federal,  state and
local) and FICA taxes with respect to wages paid by the Sellers  during the 1997
calendar  year to any Continued  Employees.  The Seller shall provide all of its
employees,   including  Continued  Employees,  with  Forms  W-2,  Wage  and  Tax
Statements,  for the 1997  calendar  year setting forth the wages paid and taxes
withheld  by the Seller with  respect to such  employees  for the 1997  calendar
year.
                  (c) No  Rights  of  Employment.  Nothing  in this  Section  9,
express or  implied,  is intended  to confer or shall  confer upon the  Seller's
employees,  former employees or any Continued Employee any rights or remedies of
any nature or kind whatsoever  under or by reason of this Agreement,  including,
without limitation, any rights of employment.

<PAGE>

         10.  Further  Assurances.  From time to time, as and when  requested by
either party hereto,  the other party shall execute and deliver,  or cause to be
executed and delivered,  all such documents and  instruments  and shall take, or
cause to be taken all such  further or other  actions,  as such other  party may
reasonably   deem  necessary  or  desirable  to  consummate   the   transactions
contemplated by this Agreement.
         11.  Indemnification.
                  (a)  (i)  Tax  Indemnification.  The  Seller  and  the  Seller
         Members,  jointly and  severally,  agree to  indemnify  the Buyer,  its
         affiliates and each of their respective officers, directors,  employees
         and  agents and hold them  harmless  from any loss,  liability,  claim,
         damage  or  expense  (including  reasonable  legal  fees and  expenses)
         (collectively,  "Loss")  suffered or  incurred by any such  indemnified
         party  arising from Taxes  applicable  to the Acquired  Business or the
         Acquired Assets,  in each case attributable to taxable years or periods
         ending at the time of or prior to the Closing and,  with respect to any
         Straddle Period, the portion of such Straddle Period ending at the time
         of the  Closing.  The Buyer shall be liable for and shall pay and shall
         indemnify  the  Seller,  its  affiliates  and each of their  respective
         members,  officers,  directors,  employees  and  agents  for all  Taxes
         applicable  to the Acquired  Business or the  Acquired  Assets that are
         attributable to taxable years or periods  beginning  immediately  after
         the Closing or, with  respect to any  Straddle  Period,  the portion of
         such  Straddle  Period  beginning  immediately  after the Closing.  For
         purposes of this Section 11(a), any Straddle Period shall be treated on
         a "closing of the books"  basis as two partial  periods,  one ending at
         the time of the Closing and the other beginning  immediately  after the
         Closing; provided, however, that Taxes (such as property Taxes) imposed
         on a periodic  basis  shall be  allocated  pro rata on a daily basis in
         accordance  with the  principles  under  Section  164(d)  of the  Code.
         "Straddle Period" means any taxable year or period beginning before and
         ending after the Closing.
                           (ii)  Notwithstanding  paragraph  (i), any sales Tax,
         use Tax, real property transfer or gains Tax,  documentary stamp Tax or
         similar  Tax  attributable  to the  sale or  transfer  of the  Acquired
         Business or the Acquired  Assets shall be paid jointly and severally by
         the Seller and the Seller  Members.  The Buyer and the Seller  agree to
         timely sign and deliver such  certificates or forms as may be necessary
         or appropriate to establish an exemption from (or otherwise reduce), or
         file Tax Returns with respect to, such Taxes.
                           (iii) The Seller  (and/or the Seller  Members) or the
         Buyer, as the case may be, shall provide prompt  reimbursement  for any
         Tax paid by one party all or a portion  of which is the  responsibility
         of the other party in accordance  with the terms of this Section 11(a);
         provided,  however,  that any claim for reimbursement  asserted against
         the Seller or the Seller  Members  may,  at the  Buyer's  election,  be
         offset against the unpaid portion,  if any, of the Subordinated Note as
         provided  in  Section  11(g).  Within a  reasonable  time  prior to the
         payment of any such Tax, the party paying such Tax shall give notice to
         the  other  party  of the Tax  payable  and the  portion  which  is the
         liability of each party, although failure to do so will not relieve the
         other  party  from its  liability  hereunder  except to the  extent the
         indemnifying party is materially adversely affected thereby.
                           (iv) The  Buyer  (or the  Seller  and/or  the  Seller
         Members,  as the case may be) shall  promptly  notify the Seller and/or
         the Seller Members (or the Buyer, as the case may be) in writing,  upon
         receipt by the Buyer (or the Seller and/or the Seller  Members,  as the
         case  may be) or any of its (or  their)  affiliates  of  notice  of any
         pending or  threatened  federal,  state,  local or foreign  Tax audits,
         examinations  or assessments  which may affect the Tax  liabilities for
         which the Seller and/or the Seller  Members (or the Buyer,  as the case
         may be) would be required to indemnify  the Buyer (or the Seller and/or
         the Seller  Members,  as the case may be) pursuant to paragraph  (i) of
         this  Section  11(a),  although  failure to do so will not  relieve the
         Seller  and/or the Seller  Members  (or the Buyer,  as the case may be)
         from its  liability  hereunder,  except to the extent the Seller and/or
         the Seller  Members  (or the Buyer,  as the case may be) is  materially
         adversely affected thereby.  The Seller and/or the Seller Members shall
         have the  right to  control  any Tax audit or  administrative  or court
         proceeding  relating to taxable periods ending at the time of or before
         the Closing,  and to employ  counsel of their choice at their  expense;
         provided,  however,  that the Buyer shall be entitled to participate at
         its own expense in (but shall have no right to  control)  any Tax Audit
         or  administrative  or court  proceeding  relating  to taxable  periods
         ending at the time of or before  the  Closing  to the  extent  that its
         interest  could be materially  adversely  affected.  In the case of the
         Straddle Period, the Seller and/or the Seller Members shall be entitled
         to participate at its expense in (but, except as provided below,  shall
         have no right to  control)  any Tax  audit or  administrative  or court
         proceeding  relating in whole or in part to Taxes  attributable  to the
         portion of such Straddle  Period ending at the time of the Closing and,
         with the written  consent of the Buyer,  and at the Seller's and/or the
         Seller  Members'  sole expense,  may assume the entire  control of such
         audit or  proceeding.  Neither the Buyer nor any of its  affiliates may
         settle any Tax claim for any taxable year or period ending at or before
         the time of the  Closing or for any  Straddle  Period  which may be the
         subject  of  indemnification  by the Seller  and/or the Seller  Members
         under  paragraph  (i) of this Section  11(a)  without the prior written
         consent of the Seller and/or the Seller Members,  which consent may not
         be unreasonably withheld.
                    
<PAGE>

      (v) After the Closing,  each of the Seller and/or the
         Seller  Members,  on the one hand,  and the Buyer,  on the other  hand,
         shall (and shall cause their respective affiliates to):
                                    (1) assist the other party in preparing  any
                  Tax  Returns  which  such  other  party  is  responsible   for
                  preparing and filing;
                                    (2)  cooperate  fully in  preparing  for any
                  audits of, or disputes with taxing authorities regarding,  any
                  Tax Returns relating to the Acquired  Business or the Acquired
                  Assets;
                                    (3) make  available  to the other and to any
                  taxing  authority as  reasonably  requested  all  information,
                  records,  and  documents  relating  to Taxes  relating  to the
                  Acquired Business or the Acquired Assets;
                                    (4)  provide  timely  notice to the other in
                  writing of any pending or threatened Tax audits or assessments
                  relating to the Acquired  Business or the Acquired  Assets for
                  taxable periods for which the other may have a liability under
                  this Section 11(a); and
                                   
     (5)  furnish the other with copies of all correspondence  received from any
          taxing  authority  in  connection  with any Tax  audit or  information
          request with respect to any such taxable period.
                 
     (b)  Other Indemnification by the Seller and the Seller Members. The Seller
          and the Seller Members, jointly and severally,  agree to indemnify the
          Buyer and each of their respective officers, directors,  employees and
          agents and hold them  harmless  from any Loss  suffered or incurred by
          any such indemnified party (other than any relating to Taxes for which
          the  exclusive  indemnification  provisions  are set forth in  Section
          11(a)) to the extent arising from:
                     
      (i) any breach of any  representation  or warranty of
         the Seller and/or the Seller Members  contained in this Agreement or in
         any  Schedule,  certificate,  instrument  or other  document  delivered
         pursuant  hereto or thereto  (respectively,  the  "Related  Documents")
         (regardless   of  whether   such  breach  is  related  to  any  Assumed
         Liability);  provided,  however,  that the  Seller  and/or  the  Seller
         Members shall not have any liability for any breach of a representation
         or warranty of the Seller and/or the Seller  Members  contained in this
         Agreement if the Buyer had actual  knowledge of such breach at the time
         of the Closing (it being agreed that the burden of proof of such actual
         knowledge shall be on the Seller and/or the Seller Members);
                           (ii) any breach of any covenant of the Seller  and/or
         the Seller Members  contained in this Agreement  requiring  performance
         after the Closing Date;
                           (iii) (A) any out of  pocket  costs  associated  with
                  obtaining  assignments  of store leases or subleases,  and the
                  present  value of any rent  increases,  above the  amount  set
                  forth  on  the  rent  schedule  attached  hereto  as  Schedule
                  11(b)(iii), in connection with or on account of the assignment
                  of the leases and  subleases to the Buyer,  over the remaining
                  term of such leases or  subleases;  but only to the extent the
                  foregoing  amounts,  in the  aggregate,  exceed Fifty Thousand
                  Dollars ($50,000);
                           (iv)  any  Excluded   Liabilities  not  described  in
Section 11(b)(iii);

<PAGE>

                           (v) any lawsuit,  claim, proceeding or investigation,
         known or unknown, existing as of the date of this Agreement or asserted
         at any time  thereafter,  by or  against  the Buyer (or  Subsidiary  or
         affiliate of Buyer) or any of the Acquired  Assets,  including  without
         limitation the proceedings, investigations or matters disclosed, or for
         which disclosure is required, pursuant to Sections 4(k) or 4(p);
provided,  however, that the Seller and/or the Seller Members shall not have any
liability  under  Section  11(b)(i)  or  (ii) to the  extent  the  liability  or
obligation  arises as a result of any action taken or omitted to be taken by the
Buyer or any of its  affiliates  contrary  to the express  requirements  of this
Agreement; and provided further,  however, that the aggregate amount required to
be paid by the Seller and/or the Seller Members  pursuant to Section 11(b) shall
not exceed $2,000,000.
                  (c)  Indemnification  by the Buyer.  The Buyer shall indemnify
the Seller  and/or the Seller  Members,  and each of their  respective  managing
members,  officers,  directors,  employees  and  agents  against  and hold  them
harmless from any Loss suffered or incurred by any such indemnified party (other
than any relating to Taxes for which the  exclusive  indemnification  provisions
are set forth in paragraph (a) of this Section 11) to the extent arising from:
                         
     (i)  any breach of any representation or warranty of the Buyer contained in
          this Agreement;
                   
     (ii) any breach of any covenant of the Buyer  contained  in this  Agreement
          requiring performance after the Closing Date; or
                     
     (iii)any Assumed Liabilities;  provided,  however, the Buyer shall not have
          any   liability   under   clause   (i)  above  for  any  breach  of  a
          representation or warranty of the Buyer contained in this Agreement if
          the Seller  and/or the Seller  Members  had actual  knowledge  of such
          breach at the time of the Closing (it being  agreed that the burden of
          proof of such actual knowledge shall be on the Buyer).
                
  (d)  Losses  Net of  Insurance,  etc.  The amount of any loss,
liability,  claim, damage,  expense or Tax for which indemnification is provided
under this Section 11 shall be net of any amounts  recovered or  recoverable  by
the  indemnified  party  under  insurance  policies  with  respect to such loss,
liability,  claim,  damage,  expense or Tax and shall be (i)  increased  to take
account of any net Tax cost incurred by the  indemnified  party arising from the
receipt of indemnity  payments hereunder (grossed up for such increase) and (ii)
reduced to take account of any net Tax benefit realized by the indemnified party
arising  from the  incurrence  or payment of any such  loss,  liability,  claim,
damage,  expense  or Tax.  In  computing  the amount of any such Tax cost or Tax
benefit,  the indemnified  party shall be deemed to recognize all other items of
income, gain, loss, deduction or credit before recognizing any item arising from
the receipt of any indemnity  payment  hereunder or the incurrence or payment of
any indemnified loss,  liability,  claim, damage,  expense or Tax. Any indemnity
payment under this  Agreement  shall be treated as an adjustment to the Purchase
Price, for Tax purposes,  unless a final determination  (which shall include the
execution  of a Form 870-AD or successor  form) with respect to the  indemnified
party or any of its  affiliates  causes any such payment not to be treated as an
adjustment to the Purchase Price, for United States federal income Tax purposes.
                  (e)  Termination  of   Indemnification.   The  obligations  to
indemnify and hold harmless a party hereto, (i) pursuant to Section 11(a), shall
terminate at the time the applicable statutes of limitations with respect to the
Tax  liabilities in question  expire  (giving effect to any extension  thereof);
(ii)  pursuant  to  Sections  11(b)(i)  and (ii) and  11(c)(i)  and (ii),  shall
terminate  on the date that is 2 (two) years after the Closing  Date;  and (iii)
pursuant to  Sections  11(b)(iii),  (iv) and (v) and  11(c)(iii)  shall  survive
indefinitely;  provided,  however,  that such  obligations to indemnify and hold
harmless  shall not terminate with respect to any item as to which the person to
be indemnified or the related party hereto shall have,  before the expiration of
the  applicable  period,  previously  made a claim by delivering a notice to the
indemnifying  party stating in reasonable detail the basis of such claim and, in
the  case  of a  claim  arising  from a  third  party  claim,  suit,  action  or
proceeding,  stating that the claim has actually  been  asserted and including a
copy of such claim if in writing or the pleadings  relating to such suit, action
or proceeding.

<PAGE>

                  (f) Procedures  Relating to Indemnification  (Other than under
Section 11(a). In order for a party (the "indemnified  party") to be entitled to
any indemnification  provided for under this Agreement (other than under Section
11(a) in respect of,  arising out of or  involving a claim or demand made by any
person,  firm,  governmental  authority or corporation  against the  indemnified
party  (a  "Third  Party  Claim"),   such  indemnified  party  must  notify  the
indemnifying  party in writing,  and in  reasonable  detail,  of the Third Party
Claim within 10 business days after receipt by such indemnified party of written
notice of the Third Party Claim;  provided,  however,  that failure to give such
notification shall not affect the  indemnification  provided hereunder except to
the extent the  indemnifying  party  shall have been  actually  prejudiced  as a
result of such failure.  Thereafter,  the indemnified party shall deliver to the
indemnifying  party,  within five  business days after the  indemnified  party's
receipt  thereof,  copies of all notices and documents  (including court papers)
received by the indemnified party relating to the Third Party Claim.
                  If a Third Party Claim is made against an  indemnified  party,
the  indemnifying  party will be entitled to participate in the defense  thereof
and, if it so chooses,  to assume the defense  thereof with counsel  selected by
the  indemnifying  party and reasonably  satisfactory to the indemnified  party.
Should the  indemnifying  party so elect to assume the  defense of a Third Party
Claim,  the indemnifying  party will not be liable to the indemnified  party for
legal expenses subsequently incurred by the indemnified party in connection with
the defense  thereof.  If the  indemnifying  party  assumes  such  defense,  the
indemnified party shall have the right to participate in the defense thereof and
to employ counsel, at its own expense, separate from the counsel employed by the
indemnifying  party,  it being  understood  that the  indemnifying  party  shall
control such defense.  The  indemnifying  party shall be liable for the fees and
expenses of counsel  employed  by the  indemnified  party for any period  during
which the  indemnifying  party has not assumed the defense  thereof  (other than
during  any period in which the  indemnified  party  shall  have  failed to give
notice of the Third Party Claim as provided above).  If the  indemnifying  party
chooses to defend or  prosecute  any Third Party Claim,  all the parties  hereto
shall cooperate in the defense or prosecution  thereof.  Such cooperation  shall
include the retention and (upon the indemnifying  party's request) the provision
to the  indemnifying  party of  records  and  information  which are  reasonably
relevant to such Third Party Claim, and making employees available on a mutually
convenient  basis to  provide  additional  information  and  explanation  of any
material provided  hereunder.  Whether or not the indemnifying  party shall have
assumed the  defense of a Third Party  Claim,  the  indemnified  party shall not
admit any liability  with respect to, or settle,  compromise or discharge,  such
Third Party Claim without the indemnifying  party's prior written consent (which
consent shall not be unreasonably withheld).
                  (g) Certain Set-off Rights. All payments,  if any, required to
be made by the Seller under  Section 11 shall be made solely by (i) a dollar for
dollar reduction of the principal amount, if any, then remaining payable,  under
the Subordinated Note,  effective as of the date of issuance thereof, or (ii) in
the event the  Subordinated  Note has been  prepaid,  a claim against the Seller
and/or the Seller Members for repayment of all or a portion of the Cash Purchase
Price.
                  (h)  Waiver of Other Remedies.
                           (i) The Buyer  acknowledges and agrees that, from and
         after the Closing,  its sole and  exclusive  remedy with respect to any
         and all claims relating to the subject matter of this Agreement  (other
         than  claims  of  fraud)  shall  be  pursuant  to  the  indemnification
         provisions  set  forth  in  this  Section  11.  In  furtherance  of the
         foregoing,  the Buyer hereby waives, from and after the Closing, to the
         fullest  extent  permitted  under  applicable  law, any and all rights,
         claims and causes of action  (other than claims of, or causes of action
         arising  from,  fraud) it may have against the Seller and/or the Seller
         Members or any of their affiliates,  creditors, members or stockholders
         relating to the subject matter of this Agreement arising under or based
         upon any  federal,  state or local  statute,  law,  ordinance,  rule or
         regulation.

<PAGE>

                           (ii) The Seller and the  Seller  Members  acknowledge
         and agree that,  from and after the Closing,  their sole and  exclusive
         remedy  with  respect to any and all  claims  relating  to the  subject
         matter of this Agreement (other than claims of fraud) shall be pursuant
         to the  indemnification  provisions  set forth in this  Section  11. In
         furtherance of the foregoing,  the Seller and the Seller Members hereby
         waive,  from and after the  Closing,  to the fullest  extent  permitted
         under  applicable law, any and all rights,  claims and causes of action
         (other than claims of, or causes of action  arising  from,  fraud) they
         may have  against  the  Buyer or any of its  affiliates,  creditors  or
         stockholders  relating to the subject matter of this Agreement  arising
         under  or  based  upon  any  federal,  state  or  local  statute,  law,
         ordinance, rule or regulation.  12. Assignment.  This Agreement and the
         rights and obligations hereunder shall not be assignable or
transferable  by the Buyer,  the Seller,  or the Seller  Members  (other than by
operation of law in connection with a merger,  a sale of  substantially  all the
assets,  or a liquidation of the Buyer or the Seller)  without the prior written
consent of the other  parties  hereto (which  consent shall not be  unreasonably
withheld);  provided,  however,  that the Buyer may assign its right to purchase
the Acquired Assets hereunder to a parent,  subsidiary or affiliate of the Buyer
without the prior written consent of the Seller and, following the Closing Date,
may freely dispose of the Acquired Business;  provided further, however, that no
assignment  shall  limit or affect the  assignor's  obligations  hereunder;  and
provided  further,  however,  that the Note shall be  transferable in accordance
with its terms,  subject to applicable  laws and  regulations and subject to the
requirement  that the Note not be  transferred  or distributed in a manner which
could subject the Buyer to reporting under the U.S. federal  securities laws. In
connection  with  seeking any such  consent,  a party  proposing to so assign or
transfer  its rights and  obligations  shall give to the party whose  consent is
sought reasonable details of the proposed assignment or transfer,  including the
proposed  method of  making  adequate  provision  for such  party's  obligations
hereunder.
         13. No Third-Party  Beneficiaries.  Except as provided for  indemnified
parties  in Section 11 and  except  for the  waivers  of other  remedies  by the
Seller,  the Seller Members,  and the Buyer in Section 11(h),  this Agreement is
for the sole  benefit of the  parties  hereto and their  permitted  assigns  and
nothing  herein  expressed or implied  shall give or be construed to give to any
person or entity,  other than the parties hereto and such assigns,  any legal or
equitable rights hereunder.
         14.  Termination.
                  (a) Anything contained herein to the contrary notwithstanding,
this  Agreement  may be  terminated  and the  transactions  contemplated  hereby
abandoned at any time prior to the Closing Date:
                           
     (i)  by mutual written consent of the Seller and the Buyer;
                          
     (ii) by the  Seller  if any of the  conditions  set forth in  Section  3(b)
          hereof shall have become incapable of fulfillment,  and shall not have
          been waived by the Seller;
                       
     (iii)by the  Buyer  if any of the  conditions  set  forth in  Section  3(a)
          hereof shall have become incapable of fulfillment,  and shall not have
          been waived by the Buyer; or
                          
     (iv) by either party  hereto,  if the Closing does not occur on or prior to
          August 31, 1997.
               
   (b) In the  event of  termination  by the  Seller or the Buyer
pursuant to this Section 14, written notice thereof shall  forthwith be given to
the other parties and the  transactions  contemplated by this Agreement shall be
terminated,  without  further  action  by  either  party.  If  the  transactions
contemplated by this Agreement are terminated as provided herein:

<PAGE>

                           (i) the Buyer shall  return all  documents  and other
         material  received  from the Seller or any  Subsidiary  relating to the
         transactions  contemplated hereby,  whether so obtained before or after
         the execution hereof, to the Seller; and
                           (ii) all  confidential  information  received  by the
         Buyer with respect to the Acquired Business shall be kept confidential.
                  (c) If this  Agreement  is  terminated  and  the  transactions
contemplated  hereby  are  abandoned  as  described  in this  Section  14,  this
Agreement  shall become void and of no further force and effect,  except for the
provisions of (i) Section 16 hereof relating to certain  expenses,  (ii) Section
8(c) hereof relating to publicity,  (iii) Section 23 hereof relating to finder's
fees and  broker's  fees and (iv) this  Section 14.  Nothing in this  Section 14
shall be deemed to release  either  party from any  liability  for any breach by
such party of the terms and  provisions of this Agreement or to impair the right
of  either  party to  compel  specific  performance  by the  other  party of its
obligations under this Agreement.
         15. Survival of Representations.  The representations and warranties in
this Agreement and in any other document delivered in connection  herewith shall
survive the  Closing  solely for  purposes  of Sections  11(b) and 11(c) of this
Agreement and shall  terminate at the close of business five years following the
Closing Date.
         16. Expenses.  Whether or not the transactions  contemplated hereby are
consummated, except as otherwise expressly provided in this Agreement, all costs
and expenses  incurred in connection  with this  Agreement and the  transactions
contemplated  hereby  shall  be paid  by the  party  incurring  such  costs  and
expenses.
         17.  Arbitration.
                  (a) Subject to the  provisions  of  Sections  2(c) and 25, any
disagreement,  dispute,  controversy or claim arising out of or relating to this
Agreement  or  the  transactions   contemplated   hereby,   including,   without
limitation,  the interpretation hereof and any breach, termination or invalidity
hereof,  shall be  settled  exclusively  and  finally  (i)  through  good  faith
negotiation of the parties for a period not in excess of 30 days and (ii) in the
event such  negotiations do not yield a settlement within such 30-day period, by
arbitration (irrespective of the magnitude thereof, the amount in controversy or
whether such matter would otherwise be considered justiciable or ripe by a court
or arbitral tribunal).
                  (b) The arbitration  shall be conducted in accordance with the
commercial  arbitration  rules  of the  American  Arbitration  Association  (the
"Arbitration Rules"), except as those rules conflict with the provisions of this
Section 17, in which event the provisions of this Section 17 shall control.
                  (c) The arbitral  tribunal shall consist of three  arbitrators
chosen in  accordance  with the  Arbitration  Rules.  The  arbitration  shall be
conducted in Salt Lake City,  Utah. Any  submission of a matter for  arbitration
shall include joint written  instructions of the parties  requiring the arbitral
tribunal to render a decision  resolving  the matters  submitted  within 60 days
following the submission thereof.
                  (d) Any  decision or award of the arbitral  tribunal  shall be
final and binding upon the parties to the  arbitration  proceeding.  The parties
agree  that the  arbitral  award may be  enforced  against  the  parties  to the
arbitration  proceeding  or their assets  wherever  they may be found and that a
judgment upon the arbitral award may be entered in any court having jurisdiction
thereof.
                  (e) All out-of-pocket costs and expenses incurred by any party
in connection with the resolution of any disagreement,  dispute,  controversy or
claim  pursuant to this Section 17,  including,  but not limited to,  reasonable
attorney=s  fees and  disbursements,  shall be borne by the party  incurring the
same; provided, however, that the arbitral tribunal shall have the discretion to
declare any party as the  "prevailing  party" with respect to one or more of the
issues that were the subject of the arbitration and to require the other parties
to the arbitration to reimburse such  "prevailing  party" for some or all of its
costs and expenses incurred in connection with such proceeding.
                  (f) The costs of the arbitral tribunal shall be divided evenly
between any parties thereto  affiliated  with the Sellers,  on the one hand, and
any parties thereto  affiliated with the Buyer, on the other hand,  unless there
is a "prevailing  party",  in which case the arbitral tribunal may allocate more
or all of such costs to the party thereto that is not the "prevailing party".
                  (g) This Section 17 shall not prohibit or limit in any way any
party from  seeking or  obtaining  preliminary  or interim  injunctive  or other
equitable  relief  from a court  for a breach  or  alleged  breach of any of the
covenants and agreements of another party contained in this Agreement.
     
<PAGE>

   18.  Amendments.  No  amendment  to this  Agreement  shall be effective
unless it shall be in writing and signed by all parties hereto.
         19. Notices. All notices or other communications  required or permitted
to be given hereunder shall be in writing and shall be delivered by hand or sent
prepaid  telex,  cable or telecopy,  or sent,  postage  prepaid,  by registered,
certified or express mail, or reputable  overnight  courier service and shall be
deemed given when so delivered by hand,  telexed,  cabled or  telecopied,  or if
mailed,  three days after  mailing (one business day in the case of express mail
or overnight courier service), as follows:
                           
(i)      if to the Seller, the Seller Members, or any of them,

                           H&M Concepts Ltd. Co.
                           c/o Steven H. Mann
                           824 W. Ashbourne Drive
                           Eagle, Idaho  83616

                  with a copy to:

                           John R. Hansen, Jr.
                           1419 West Washington
                           Boise, Idaho  83702
                           Telecopy:  (208) 385-7008

                  (ii)     if to the Buyer:

                           Mrs. Fields' Pretzel Concepts, Inc.
                           462 West Bearcat Drive
                           Salt Lake City, Utah 84115
                           Attention:  Larry A. Hodges, President
                           Telecopy: (801) 463-2183

                  with a copy to:

                           Jones, Waldo, Holbrook & McDonough, P.C.
                           170 South Main Street
                           Suite 1500
                           Salt Lake City, Utah 84101
                           Attn. Glen D. Watkins
                           Telecopy: (801) 328-0537

         20.  Interpretation.  The headings contained in this Agreement,  in any
Exhibit or  Schedule  hereto and in the table of  contents  and index of defined
terms to this Agreement, are for reference purposes only and shall not affect in
any way the  meaning or  interpretation  of this  Agreement.  The phrase "to the
Seller's  knowledge" or similar  phrases means the actual  knowledge,  as of the
time the relevant  statement is made, of any managing member of the Seller.  For
purposes of the representations,  warranties and covenants hereunder, references
to "the date of this  Agreement,"  "the date  hereof" or other  similar  phrases
shall be deemed to be references to July 22, 1997.

<PAGE>

         21.  Counterparts.  This  Agreement  may be  executed  in  one or  more
counterparts,  all of which shall be considered one and the same agreement,  and
shall become  effective when one or more such  counterparts  have been signed by
each of the parties and delivered to the other party.
         22. Entire Agreement.  This Agreement contains the entire agreement and
understanding  between the parties  hereto  with  respect to the subject  matter
hereof and supersedes all prior agreements and  understandings  relating to such
subject matter.
         23. Fees. Each party hereto hereby agrees, represents and warrants that
no  person  has acted in  connection  with this  Agreement  or the  transactions
contemplated  hereby as a broker or finder and that no person is entitled to any
brokerage  fee,  finder's fee or commission  with respect  thereto.  The parties
further  agree to hold the other  party  harmless  from any  damages,  claims or
expenses  asserted  against  such  party as a result of any  person  claiming  a
commission or finder's fee for the transactions contemplated herein.
         24. Severability. If any provision of this Agreement or the application
of any such  provision  to any  person or  circumstance  shall be held  invalid,
illegal or  unenforceable  in any respect by a court of competent  jurisdiction,
such  invalidity,  illegality  or  unenforceability  shall not  affect any other
provision hereof.
         25.  Consent to Jurisdiction.
                  (a) Each of the  Seller,  the  Seller  Members  and the  Buyer
irrevocably  submits to the exclusive  jurisdiction  of (i) the Supreme Court of
the State of Utah,  and (ii) the United  States  District  Court for the Central
District of Utah,  solely for the purposes of seeking  specific  performance  or
enforcing an arbitral  award  arising out of this  Agreement or any  transaction
contemplated hereby. Each of the Seller, the Seller Members and the Buyer agrees
to commence any such action,  suit or proceeding  relating thereto either in the
United  States  District  Court for the  Central  District  of Utah or,  if, for
jurisdictional reasons, such suit, action or other proceeding may not be brought
in such court,  in the Supreme  Court of the State of Utah.  Each of the Seller,
the Seller  Members and the Buyer  further  agrees that  service of any process,
summons,  notice or document by U.S.  registered mail to such party's respective
address set forth above  shall be  effective  service of process for any action,
suit or proceeding in Utah with respect to any matters to which it has submitted
to  jurisdiction  as set forth above in this Section 25(a).  Each of the Seller,
the Seller  Members and the Buyer  irrevocably  and  unconditionally  waives any
objection  to the laying of venue of any action,  suit or  proceeding  described
above in (i) the  Supreme  Court of the State of Utah or (ii) the United  States
District Court for the Central District of Utah, and hereby further  irrevocably
and  unconditionally  waives  and agrees not to plead or claim in any such court
that any such  action,  suit or  proceeding  brought  in any such court has been
brought in an inconvenient forum.
                  (b) Should any litigation be commenced in connection  with the
matters  described in the preceding Section 25(a), the party prevailing shall be
entitled,  in addition to such other  relief as may be granted,  to a reasonable
sum for such party's  attorneys'  fees and expenses  determined  by the court in
such litigation or in a separate action brought for that purpose.

<PAGE>

         26. Governing Law. This Agreement shall be governed by and construed in
accordance  with the internal laws of the State of Utah applicable to agreements
made and to be  performed  entirely  within  such State,  without  regard to the
conflicts of law principles of such State.
         27.  Remedies.  Each of the parties  acknowledges  and agrees that each
other party would be damaged  irreparably  in the event any of the provisions of
this  Agreement  are not performed in accordance  with their  specific  terms or
otherwise are breached.  Accordingly, each of the parties agrees that each other
party shall be entitled to an injunction or injunctions  to prevent  breaches of
the provisions of this Agreement and to enforce  specifically this Agreement and
the terms and  provisions  hereof in any action  instituted  in any court of the
United States or any state thereof, having jurisdiction over the parties and the
matter,  in addition to any other remedy to which it may be entitled,  at law or
in equity.
                  [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK;
                             SIGNATURE PAGE FOLLOWS]


<PAGE>




214511.14
         07/22/97
                                                         72


         IN WITNESS  WHEREOF,  the parties have caused this Agreement to be duly
executed as of the date first written above.
SELLER:                                              BUYER:

H&M CONCEPTS LTD. CO.                       MRS. FIELDS' PRETZEL CONCEPTS,
                                                              INC.

By:/s/Randol S. Hemmer                           By:/s/
         Name:  Randol S. Hemmer               Name:
         Title: Managing Member               Title:


By:/s/Steven H. Mann
         Name:  Steven H. Mann
         Title:  Managing Member



MEMBERS OF THE SELLER:

/s/Randol S. Hemmer
Randol S. Hemmer, individually

/s/Steven H. Mann
Steven H. Mann, individually


<PAGE>



                                       A-1

                                   APPENDIX A



                             INDEX OF DEFINED TERMS

Defined Term                                                          Page

Acquired Assets   1
Acquired Business 1
Allocation Schedule....................................................9
Arbitrator        14
Assumed Liabilities....................................................3
Balance Sheet     25
Buyer             1
Buyer Notes       11
Closing           10
Closing Date      11
Code              9
Continued Employees...................................................50
Contracts         32
Employees         50
Environmental Laws....................................................37
ERISA             33
Excluded Assets   2
Excluded Liabilities...................................................4
Financial Statements..................................................25
Indemnified party 58
Liens             28
Loss              51
Notice of Disagreement................................................13
Pension Plans     33
Permitted Liens   28
Purchase Price    5
Records           47
Related Documents 55
Seller            1
Store Cash        2
Straddle Period   52
Subsidiary Shares 11
Tax Returns       27
Taxes             27
Third Party Claim 58
Unassigned Asset  10
W/C Statement     12
Working Capital Amount................................................12
Working Capital Base Amount...........................................13
Acquired Assets   2
Acquired Business 2
Acquired Leases   64
Allocation Schedule....................................................8
Arbitration Rules 94
Arbitrator        17
Assumed Liabilities....................................................4
Balance Sheet     32
Benefit Plans     43
Buyer             1
Note..................................................................11

<PAGE>

Closing           10
Closing Cash Amount...................................................14
Closing Date      11
Code              8
Continued Employees...................................................71
Contracts         41
Election          69
Employees         71
Environmental Laws....................................................48
ERISA             43
Excluded Assets   3
Excluded Liabilities...................................................5
Financial Statements..................................................31
Hazardous Substance...................................................48
Indemnified Party 85
Intellectual Property.................................................36
Liens             35
Loss              73
Notice of Disagreement................................................16
Other Agreements  23
Permitted Liens   35
Purchase Price    6
Records           66
Related Documents 79
Seller            1
Store Cash        3
Straddle Period   75
Subsidiaries      2
Subsidiary Shares 11
Tax Returns       34
Taxes             34
Third Party Claim 85
Transaction Documents.................................................59
Unassigned Asset  9
W/C Statement     12
Working Capital Amount................................................14
Working Capital Base Amount...........................................15



                                    EXHIBIT A
                        TO THE DEVELOPING AGENT AGREEMENT



               OWNER'S AND GUARANTOR'S UNDERTAKING AND ASSUMPTION
                                 OF OBLIGATIONS



<PAGE>



 
                                   EXHIBIT "A"

        OWNER'S AND GUARANTOR'S UNDERTAKING AND ASSUMPTION OF OBLIGATIONS


THIS UNDERTAKING AND ASSUMPTION OF AREA  DEVELOPER'S  OBLIGATIONS is given as of
this day of , 19 , by the undersigned. 



- ----------------------------------- -----

AREA DEVELOPER:

Date of Area Developer Agreement:

1.       ACKNOWLEDGEMENT AND GUARANTY.

         In  consideration  of, and as an  inducement  to, the  execution of the
above  mentioned  Pretzel  Time,  Inc.  Area  Developer  Agreement  ( the  "Area
Developer Agreement") by Pretzel Time, Inc. ("Company"), each of the undersigned
and any other parties who sign counterparts of this guaranty (referred to herein
individually  as  a  "Guarantor"  and  collectively  as   "Guarantors")   hereby
personally and  unconditionally:  (a) guarantees to COMPANY,  and its successors
and assigns,  for the term of the franchise Agreement and thereafter as provided
in the franchise Agreement, that AREA DEVELOPER shall punctually pay and perform
each  and  every  undertaking,  agreement  and  covenant  set  forth in the Area
Developer  Agreement;  and (b) agrees to be personally  bound by, and personally
liable  for the  breach  of,  each and  every  provision  in the Area  Developer
Agreement, both monetary obligations and other obligations,  including,  without
limitation,  the  obligation to pay costs and legal fees as provided in the Area
Developer  Agreement and the obligation to take or refrain from taking  specific
actions or to engage or refrain from engaging in specific activities, including,
without  limitation,  the provisions of the Area Developer Agreement relating to
competitive activities.

2.       WAIVERS.

         Each Guarantor waives:

     (a)  acceptance  and  notice of  acceptance  by  COMPANY  of the  foregoing
undertakings; and

     (b) notice of demand for payment of any indebtedness or  nonperformance  of
any obligations hereby guaranteed; and

         (c)  protest  and notice of  default  to any party with  respect to the
indebtedness or nonperformance of any obligations hereby guaranteed; and

         (d) any right he may have to require that an action be brought  against
AREA DEVELOPER or any other person as a condition of liability; and

         (e) all rights to payments and claims for  reimbursement or subrogation
which he may have against AREA  DEVELOPER  arising as a result of his  execution
and performance under this guaranty; and

         (f) any and all other notices and legal or equitable  defenses to which
he may be entitled.

3.       ADDITIONAL COVENANT OF GUARANTORS.

         Each Guarantor consents and agrees that:

         (a)  his  direct,  independent,  and  immediate  liability  under  this
undertaking  shall be joint and several not only with AREA  DEVELOPER,  but also
among the Guarantors;

         (b) he shall render any payment or performance  required under the Area
Developer Agreement upon demand if AREA DEVELOPER fails or refuses punctually to
do so;
<PAGE>

         (c) such liability shall not be contingent or conditioned  upon pursuit
by COMPANY or its Affiliates of any remedies against AREA DEVELOPER or any other
person;

         (d) such  liability  shall not be  diminished,  relieved  or  otherwise
affected by any subsequent rider or amendment to the Area Developer Agreement or
by any extension of time, credit or other indulgence which COMPANY may from time
to time  grant to AREA  DEVELOPER  or to any other  person,  including,  without
limitation,  the  acceptance  of any  partial  payment  or  performance,  or the
compromise  or release of any  claims,  none of which shall in any way modify or
amend this guaranty,  which shall be continuing and  irrevocable  throughout the
term of the Area Developer Agreement and for so long thereafter as there are any
monies  or  obligations  owing  by AREA  DEVELOPER  to  COMPANY  under  the Area
Developer Agreement;

         (e) the written  acknowledgment of AREA DEVELOPER,  accepted in writing
by COMPANY,  or the  judgment  of any court or  arbitration  panel of  competent
jurisdiction establishing the amount due from AREA DEVELOPER shall be conclusive
and binding on the undersigned as Guarantors;

         (f) if COMPANY is  required to enforce  this  guaranty in a judicial or
arbitration proceeding and prevails in such proceeding,  it shall be entitled to
reimbursement  of its  costs  and  expenses,  including,  but  not  limited  to,
reasonable  accountants',  attorneys',  arbitrators',  and expert  witness fees,
costs of investigation,  court costs,  other litigation  expenses and travel and
living   expenses,   whether  incurred  prior  to,  in  preparation  for  or  in
contemplation  of the filing of any such  proceeding.  If COMPANY is required to
engage legal counsel in connection with any failure by the undersigned to comply
with this  guaranty,  the  Guarantors  shall  reimburse  COMPANY  for any of the
above-listed costs and expenses incurred by it;
         (g) Each of the undersigned Guarantors represents and warrants that, if
no signature appears below for such Guarantor's spouse, such Guarantor is either
not married or, if married,  is a resident of a state which does not require the
consent of both spouses to encumber the assets of a marital estate.

         (h) This  Undertaking  and Assumption  shall be construed in accordance
with Pennsylvania law, without giving effect to its conflict of laws principles;

         (i) This  Undertaking  shall  continue  in full force and  effect  with
respect to any extension or modification to the Area Developer  Agreement or any
other of the franchise  agreements  and  Guarantors  waive notice of any and all
such extensions, modifications, amendments or transfers;

         (j) In lieu of any right of indemnification that Guarantors may have as
against  Area  Developer  by  virtue  of  the  guarantee  of  Area   Developer's
obligations  to  company  which  right  of  indemnification  is  hereby  waived,
Guarantors  shall be  subrogated  to the  rights  of  Company  as  against  Area
Developer to the extent  Guarantors  fully satisfy and discharge the obligations
of Area Developer under the Area Developer  Agreement and any other  franchising
agreements  and such  right of  subrogation  shall be  Guarantor's  sold  remedy
against Area Developer;

         (k)  Guarantors  agree to pay all  reasonable  attorneys'  fees and all
costs and other expenses  incurred in any collection or attempted  collection of
amounts due pursuant to this Undertaking or in any negotiations  relative to the
obligations   hereby  guaranteed  or  in  enforcing  this  Undertaking   against
Guarantors; and

4.       DEFINITIONS.  For purposes of this Undertaking:

         (a) "Owner" shall mean any person,  partnership,  corporation  or other
entity holding any interest in Area Developer.

         (b) The term  "Guarantors"  is  applicable  to one or more  persons,  a
corporation  or a  partnership,  as the  case  may be,  and the  singular  usage
includes the plural and the masculine  and neuter usages  included the other and
the feminine.


<PAGE>



         IN WITNESS  WHEREOF,  each Guarantor has hereunto affixed his signature
on the same day and year as the Area Developer Agreement was executed.


Owners and Guarantors:


                                            Spouse
                    (Signature)

                  (Print Name)


                                            Spouse
                    (Signature)

                  (Print Name)



                                            Spouse
                    (Signature)

                  (Print Name)



                                            Spouse
                    (Signature)

                  (Print Name)



                                                 FRANCHISE AGREEMENT
                                                  TABLE OF CONTENTS


1.       INTRODUCTION AND DEFINITIONS.......................................1
         1.A.     INTRODUCTION..............................................1
         1.B.     DEFINITIONS...............................................3

2.       GRANT OF FRANCHISE RIGHTS..........................................7
         2.A.     GRANT OF FRANCHISE........................................7
         2.B.     PRINCIPAL OWNERS' GUARANTY................................7
         2.C.     TERRITORIAL RIGHTS........................................8
         2.D.     RESERVATION OF RIGHTS.....................................8
         2.E.     OPTION TO DEVELOP OTHER SITES WITHIN THE TERRITORY........9
         2.F.     TERM OF FRANCHISE.........................................9

3.       OTHER DISTRIBUTION METHODS........................................10
         3.A.     SPECIAL DISTRIBUTION ARRANGEMENTS........................10

4.       FRANCHISE AND OTHER FEES..........................................10
         4.A.     INITIAL FRANCHISE FEE....................................10
         4.B.     DEFERRAL OF FRANCHISE FEE................................10
         4.C.     ROYALTY FEE..............................................10
         4.D.     ADVERTISING FUND FEE.....................................11
         4.E.     TRANSFER FEE.............................................11
         4.F.     FEES FOR ADDITIONAL FRANCHISES...........................11
         4.G.     FEES FOR RENEWAL OF FRANCHISE............................12
         4.H.     PAYMENT BY ELECTRONIC FUNDS TRANSFER.....................12
         4.I.     LATE CHARGE AND INTEREST. ...............................12

5.       RENEWAL OF FRANCHISE TERM.........................................13
         5.A.     FRANCHISEE'S RIGHT TO A SUCCESSOR FRANCHISE..............13
         5.B.     RELEASES.................................................14
         5.C.     NOTICES..................................................15

6.       TRADEMARKS AND LIMITATIONS........................................15
         6.A.     OWNERSHIP OF MARKS.......................................15
         6.B.     DISCONTINUANCE OF USE OF MARKS...........................16
         6.C.     CORPORATE NAME...........................................16
         6.D.     TERMINATION..............................................17
         6.E.     TRADEMARK ENFORCEMENT....................................17
         6.F.     USE OF SERVICE MARK......................................17

7.       SELECTION OF FRANCHISE LOCATION...................................18
         7.A.     SITE SELECTION...........................................18
         7.B.     LEASE....................................................18
         7.C.     RELOCATION...............................................20

8.       DEVELOPMENT OF UNIT...............................................21
         8.A.     UNIT DESIGN SPECIFICATIONS AND CONSTRUCTION PLANS........21
         8.B.     DEVELOPMENT OF THE UNIT..................................21
         8.C.     EQUIPMENT, FIXTURES, FURNISHINGS, AND SIGNS..............22
         8.D.     EXCEPTIONS TO EQUIPMENT OR FURNISHINGS...................22
         8.E.     CONSTRUCTION ASSISTANCE..................................23
         8.F.     LIMITATION ON LIABILITY..................................23

9.       UNIT OPENING......................................................24
         9.A.     COMMENCEMENT OF OPERATIONS...............................24

10.      FRANCHISEE TRAINING...............................................24
         10.A.    INITIAL TRAINING.........................................24
         10.B.    EMPLOYEE TRAINING........................................25
         10.C.  ON-SITE TRAINING...........................................26
         10.D.    COMPANY GROWTH...........................................26
         10.E.    RETRAINING PROGRAMS......................................26
         10.F.    OTHER GUIDANCE...........................................26

11.      ADVERTISING AND OTHER PROMOTIONS..................................27
         11.A.    PROVIDING OF ADVERTISING MATERIALS.......................27
         11.B.    CONTROL OF ADVERTISING PROGRAMS AND CONCEPTS.............27
         11.C.    SEGREGATION OF ADVERTISING FUND..........................28
         11.D.    SUSPENSION OF ADVERTISING FUND FEES......................29
         11.E.    FRANCHISEE'S REQUIRED ADVERTISING EXPENDITURES...........29
         11.F.    USE OF TRADEMARK REFERENCES AND APPROVAL...............
                                    OF FRANCHISEE'S MARKETING..............29

12.      ADHERENCE TO UNIFORM STANDARDS....................................30
         12.A.    STANDARDS AND OPERATIONS MANUAL..........................30
         12.B.    CONFIDENTIALITY OF OPERATIONS MANUAL.....................32
         12.C.    INCORPORATION OF OPERATIONS MANUAL INTO AGREEMENT........32
         12.D.    MODIFICATIONS/UPDATES OF OPERATIONS MANUAL...............33

13.      UNIT IMAGE AND OPERATION..........................................33
         13.A.    CONDITION AND APPEARANCE OF UNIT.........................33
         13.B.  UNIT MENU..................................................35
         13.C.    ADHERENCE TO APPROVED ITEMS..............................35
         13.D.    EXCEPTION PROCESS........................................36
         13.E.  PROMOTIONAL ALLOWANCES.....................................37

14.      FRANCHISEE OPERATIONS.............................................37
         14.A.    MANAGEMENT...............................................37
         14.B.  SUFFICIENT WORKING CAPITAL.................................38
         14.C.  FILING OF OPERATIONS AND SALES REPORTS.....................38
         14.D.    EMPLOYEE DRESS AND CUSTOMER SERVICE......................38
         14.E.  COMPLIANCE WITH LAWS AND GOOD BUSINESS PRACTICES...........38
         14.F.    PAYMENT OF TAXES.........................................39
         14.G.    SALE OF PRODUCT..........................................39
         14.H.    COOPERATION..............................................39
         14.I.    INSURANCE................................................39
         14.J.    SUGGESTED RETAIL PRICES..................................40

15.      ACCOUNTING, REPORTS AND FINANCIAL STATEMENTS......................41
         15.A.  ESTABLISHMENT OF ACCOUNTING SYSTEM.........................41
         15.B.   MAINTENANCE OF RECORDS....................................41

16.      AUDITS AND INSPECTIONS............................................42
         16.A.    AUDITS...................................................42
         16.B.    RIGHT OF ENTRY AND INSPECTION............................42

17.      TRANSFER, ASSIGNMENT AND REPURCHASE. .............................43
         17.A.  BY PRETZEL TIME............................................43
         17.B.  BY FRANCHISEE..............................................43
         17.C.  CONDITIONS FOR APPROVAL OF TRANSFER........................44
         17.D.    TRANSFER TO A WHOLLY-OWNED CORPORATION...................45
         17.E.  FORMATION OF A CORPORATION.................................46
         17.F.  DEATH OR DISABILITY OF FRANCHISEE..........................47
         17.G.    PRETZEL TIME'S FIRST RIGHT OF REFUSAL....................47
         17.H.    PUBLIC OR PRIVATE OFFERINGS..............................48

18.      TERMINATION OF AGREEMENT BY FRANCHISEE............................49
         18.A.  FRANCHISEE'S RIGHT TO TERMINATE............................49

19.      DEFAULT AND TERMINATION...........................................50
         19.A.  EXACT AND COMPLETE PERFORMANCE REQUIRED....................50
         19.B.    DEFAULT AND RIGHT TO CURE................................50
         19.C.  EXTENSION OF NOTICE........................................50
         19.D.  REPEATED BREACHES..........................................50
         19.E.    EVENTS OF DEFAULT - 30 DAYS NOTICE - CURABLE DEFAULTS....51
         19.F.    EVENTS OF DEFAULT - IMMEDIATE TERMINATION - NO
                  RIGHT TO CURE............................................53

20.      RIGHTS AND OBLIGATIONS OF PRETZEL TIME AND FRANCHISEE UPON TERMINATION
           OR EXPIRATION OF THE FRANCHISE..................................56
         20.A.  AMOUNTS OWED...............................................56
         20.B.    DISCONTINUANCE OF MARKS..................................56
         20.C.    RETURN OF MATERIALS......................................57
         20.D.    TELEPHONE COMPANY........................................57
         20.E.    CONFIDENTIAL INFORMATION.................................58
         20.F.    LEASING..................................................58
         20.G.    COVENANT NOT TO COMPETE..................................58
         20.H.  PRETZEL TIME'S RIGHT TO PURCHASE ASSETS OF THE UNIT........59

21.      RELATIONSHIP OF THE PARTIES/INDEMNIFICATION.......................60
         21.A.    EXCLUSIVE RELATIONSHIP...................................60
         21.B.  NO LIABILITY FOR ACTS OF OTHER PARTY.......................61
         21.C.    TAXES....................................................61
         21.D.    INDEMNIFICATION..........................................62
         21.E.  INDEPENDENT CONTRACTOR.....................................62

22.      PROTECTION OF TRADE SECRETS.......................................63
         22.A.  CONFIDENTIAL INFORMATION...................................63
         22.B.  DISCLOSURE OF IDEAS AND NEW PROCEDURES.....................64

23.      ENFORCEMENT.......................................................65
         23.A.    UNAVOIDABLE DELAYS.......................................65
         23.B.    RIGHTS OF PARTIES ARE CUMULATIVE.........................65
         23.C.    WAIVER OF OBLIGATIONS....................................65
         23.D.    CONTINUING OBLIGATIONS...................................66
         23.E.    INVALID OR UNENFORCEABLE PROVISIONS......................66
         23.F.  INJUNCTIVE RELIEF..........................................66
         23.G.    APPLICABLE LAW...........................................67
         23.H.    ENTIRE STATUS OF AGREEMENT...............................67
         23.I.    AMENDMENT OF AGREEMENT...................................67
         23.J.    HEIRS, SUCCESSORS AND ASSIGNS............................67
         23.K.    CONDITIONS AND CONTINGENCIES.............................67
         23.L.    WAIVER BY PRETZEL TIME...................................68
         23.M.    COSTS AND EXPENSES OF ENFORCEMENT........................68
         23.N.    RIGHTS OF PARTIES ARE CUMULATIVE ........................69
         23.O.    WAIVER OF JURY TRIAL.....................................69
         23.P.  WAIVER OF PUNITIVE DAMAGES.................................69
         23.Q.  EXCLUSIVE JURISDICTION.....................................69
         23.R.    LIMITATIONS OF CLAIMS....................................69



24.      ACKNOWLEDGMENTS AND REPRESENTATIONS...............................70

25.      CONSTRUCTION......................................................70
         25.A.    HEADINGS.................................................70
         25.B.  TERMINOLOGY................................................70
         25.C.    COUNTERPARTS.............................................71
         25.D.  REASONABLENESS.............................................71

26.      SECURITY AGREEMENT................................................70
         26.A.    SECURITY INTEREST........................................71
         26.B.  DEFAULT REMEDIES UNDER U.C.C...............................72

27.      NOTICES...........................................................72
         27.A.    DELIVERY OF NOTICES......................................72

EXHIBITS

         FRANCHISE ACKNOWLEDGMENTS AND REPRESENTATIONS
           STATEMENT        . . . . . . . . . . . . . . . . . . . . . . .. A

         PRINCIPAL OWNER, OTHER OWNERS, DESIGNATED PRINCIPAL
           OWNERS, UNIT AND MANAGER, SUPERVISING OWNERS AND INITIAL
           CAPITALIZATION           . . . . . . . . . . . . . . . .. . . . B

         PERMITTED COMPETITIVE BUSINESSES, FORM DEVELOPMENT
           AGREEMENT (FOR SINGLE-UNIT FRANCHISES), IDENTITY OF
          DEVELOPER AND DATE OR DEVELOPMENT AGREEMENT               . . . .C

         OWNER'S AND GUARANTOR'S UNDERTAKING AND ASSUMPTION OF     
            OBLIGATIONS. . . . . . . . . . . . . . . . . . . . . . . . . . D

         AUTHORIZATION AGREEMENT FOR PREARRANGED PAYMENTS (DIRECT DEBITS). E

         UNIT SITE AGREEMENT               . . . . . . . . . . . . . . .   F

         COLLATERAL ASSIGNMENT OF TELEPHONE NUMBERS AND LISTINGS       . . G

         MUTUAL CONFIDENTIALITY AGREEMENT                            . .  .H

         TCBY YOGURT PRODUCTS ADDENDUM                        . . . . . .  I



<PAGE>



FRAN.AGT 6.5.96

         SATELLITE UNIT ADDENDUM            . . . . .  . . . . . . . . .   J

         RELEASE AGREEMENT                  .  .  . . . . . . . . . . . .  K

         THIRD PARTY ASSIGNMENT AGREEMENT            . . . . . . . . .     L

         SUBLEASE                   .  .  . . . . . . . . . . . . . . .    M

         COLLATERAL ASSIGNMENT OF LEASE              . . . . . . . . .     N


<PAGE>



                               PRETZEL TIME, INC.
                               FRANCHISE AGREEMENT


         This  agreement is made and entered into this day of , 19  (hereinafter
referred  to  as  "Effective  Date")  by  and  between  Pretzel  Time,  Inc.,  a
Pennsylvania   corporation   with  its  principal  place  of  business  at  4800
Linglestown Road, Suite 202,  Harrisburg,  Pennsylvania  17112 trading and doing
business  as  Pretzel  Time  (hereinafter  referred  to  as  Pretzel  Time)  and
Franchisee (as defined below) who hereby agrees to the following:

Franchisee:

,

a

,

with its principal address at:






         NOW  THEREFORE,   in  consideration  of  the  mutual  covenants  herein
contained,  and  intending  to be legally  bound  hereby,  the parties  agree as
follows:


1.       INTRODUCTION AND DEFINITIONS.

         1.A.     INTRODUCTION.

         Pretzel Time and its  Affiliates  (as defined below) have developed and
continue to develop methods of operating food service businesses,  including the
food  service  business  referred to in this  Agreement  as a Pretzel  Time Unit
(defined  below),  which  feature  Products  (defined  below)  for off  premises
consumption.  Pretzel Time has established  quality  products and services which
will  continue to be a unique  benefit to Pretzel Time and its  Franchisees.  In
addition to off-premises dining, Pretzel Time may, in its sole discretion, offer
to a Pretzel  Time Unit the right to offer  TCBY  frozen  yogurt  and other TCBY
yogurt  products.  Pretzel  Time  Units  operate  at  locations  that  feature a
distinctive  food  service  format and Trade Dress  (defined  below) and utilize
distinctive  business formats,  specifications,  employee selection and training
programs,  signs, equipment,  layouts, unit fronts, operation systems,  recipes,
methods,  procedures,  designs  and  marketing  and  advertising  standards  and
formats,  all of which  Pretzel  Time may  modify  from time to time in its sole
discretion  (the" Pretzel Time System").  Pretzel Time operates,  and franchises
certain  qualified  persons and entities to license and grants the  privildge to
operate, Pretzel Time Units using the Pretzel Time System and the Marks (defined
below).

         Pretzel Time has  developed and perfected a System for providing to the
public, at retail, in an efficient manner, a variety of distinctive, hand-rolled
soft pretzels,  pretzel-related  products (such as pretzel dogs), beverages, and
complimentary  pretzel  toppings.  These  Products and services which comprise a
part of the Pretzel  Time System are  delineated  and set forth in detail in the
Pretzel Time Operations Manual (hereinafter  "Operations Manual"). These Pretzel
Time Units,  which may include stores,  carts, and kiosks, are known as "Pretzel
Time Units".

         Franchisee  acknowledges  and agrees that  Pretzel  Time has expended a
considerable  amount of time and effort in  developing  and refining the recipes
for, the methods of preparation of, the Products.  Pretzel Time may from time to
time modify such recipes and methods of preparation, which may include requiring
Franchisee  to prepare  pretzels and other  Products  from scratch  mixes and to
purchase  prepared food  products from Pretzel Time or an approved  Pretzel Time
Affiliate.  Pretzel Time and its Affiliates  currently operate and will continue
to operate  Pretzel Time Units  offering and selling the Products.  Pretzel Time
franchises  others to operate Pretzel Time Units and other outlets  offering and
selling the Products.  Pretzel Time owns, uses,  promotes and franchises certain
trade names, trademarks,  service marks and other commercial symbols,  including
the trade and service marks,  "Pretzel Time" and  associated  logos,  which have
gained and continue to gain public  acceptance  and goodwill,  and may hereafter
create, use and franchise  additional  trademarks,  service marks and commercial
symbols in conjunction with the operation of Pretzel Time Units.

         The distinguishing  characteristics of the Pretzel Time System include,
but are not limited to, the following:

                  (a) The Pretzel Time trade name and in combination  with other
         commercial  symbols owned by Pretzel Time with a color scheme  pattern,
         Unit design,  insignia,  slogans,  coordinating  Pretzel Time's overall
         operation, retail facilities,  advertising, training, and other related
         matters;
<PAGE>

                  (b) A developed  marketing  concept and uniform  procedure for
         the operation of a Pretzel Time Unit,  including  stylized  designs and
         display  facilities  to provide  the  highest  quality of Pretzel  Time
         pretzels,  soft  beverages,  toppings and other  Pretzel  Time-approved
         products; and

                  (c) Rules of  operation  and a  procedure  for  operating  and
         training Franchisees, managers and employees.

         Franchisee  recognizes the benefits to be derived from being identified
with and  licensed by Pretzel  Time,  and being able to utilize the Pretzel Time
System of retailing  Pretzel Time  Products  and related  products,  service and
trademarks which Pretzel Time makes available to its Franchisees. Franchisee has
applied  for a  franchise  to operate a Pretzel  Time Unit at the Site  (defined
below). Franchisee's application and the Site have been approved by Pretzel Time
in reliance upon all of the  representations  made in such  application  and the
Franchisee's  Acknowledgments and Representations  Statement, a copy of which is
attached hereto as Exhibit A, which shall be executed by Franchisee concurrently
with this  Agreement.  Franchisee  desires to operate a Pretzel  Time  Franchise
pursuant  to the  provisions  hereof  and  at the  Site  specified  herein,  and
Franchisee has had a full and adequate  opportunity to be thoroughly  advised of
the terms and conditions of this Franchise Agreement by legal counsel of its own
choosing.

         1.B.     DEFINITIONS.

         For  purposes  of this  Agreement,  the  terms  listed  below  have the
following meanings: Other terms used in this Agreement are defined and construed
in the context in which they occur.

         "Affiliate"  - Any person or legal entity that  directly or  indirectly
owns or  controls  Pretzel  Time,  that  is  directly  or  indirectly  owned  or
controlled by Pretzel  Time, or that is under common  control with Pretzel Time.
For purposes of this  definition,  "control"  means the power to direct or cause
the direction of the management and policies of an entity.

         "Cart" - It is a type of Pretzel Time Unit which is  free-standing  and
sells Pretzel Time pretzels and other Pretzel  Time-approved  Products which are
produced  or  manufactured  at a  co-existing  Kiosk  (defined  below)  or Store
(defined below) situated in the Territory.

     "Competitive  Business"  - A business or  enterprise,  other than a Pretzel
Time Unit,  that:  (1) Offers food products  which are the same as or similar to
the  products  for  consumer  consumption  off  premises  or other  distribution
channels;  or (2) Grants or has granted franchises or licenses or establishes or
has  established  joint  ventures  for the  development  and/or  operation  of a
business or an enterprise described in the foregoing clause (1).

         "Controlling  Interest" - An interest,  the ownership of which empowers
the holder  thereof to exercise a  controlling  influence  over the  management,
policies  or  personnel  of an entity on any issue and shall  prevent  any other
person, group, combination,  or entity from blocking voting control on any issue
or exercising any veto power. If a limited  partnership,  a general  partnership
interest or such percentage of limited partnership interests as shall permit the
replacement or removal of any general  partner.  Without limiting the generality
of the  foregoing,  ownership  of forty  percent  (40%) or more of the equity or
voting  securities  of a  corporation  or ownership  of any general  partnership
interest in a  partnership  or joint  venture  shall be deemed  conclusively  to
constitute a  Controlling  Interest in the  corporation,  partnership,  or joint
venture, as the case may be.
<PAGE>

         "Area  Developer's  Agreement"  -  Agreement  pursuant to which an area
developer  is granted the right to develop one (1) or more Pretzel Time Units in
a geographic area in which the Unit is located.

         "Franchisee"  - The  party  to whom the  Franchise  is  granted  by the
Franchisor,  Pretzel Time, Inc. The term is applicable to one or more persons, a
corporation or a partnership,  as the case may be. If two or more persons are at
any time the Franchisee hereunder,  their obligations and liabilities to Pretzel
Time shall be joint and several. References to Franchisee and assignee which are
applicable to an individual or individuals  shall mean the Owner (defined below)
or Principal  Owners (defined  below) of the equity or operating  control of the
Franchisee or the assignee,  if the  Franchisee or the assignee is a corporation
or partnership.

         "Net  Revenues"  - For  purposes  of  this  Agreement,  the  term  "Net
Revenues"  includes all gross sums, monies and other  consideration  received by
Franchisee  of every kind and nature from sales and services  made in, upon,  or
from any and all retail  Units  operated by  Franchisee  under the Pretzel  Time
Marks in his  Territory,  whether  upon credit or for cash,  without  reserve or
deduction for inability or failure to collect,  less all refunds and allowances,
if any,  given in good faith to  customers,  and any sales,  use or excise taxes
which are separately  stated and which Franchisee pays to any federal,  state or
local tax authority.

         "Immediate  family" - (1) The spouse of a person;  and (2) the  natural
and  adoptive  parents and natural and  adopted  children  and  siblings of such
person and their spouses;  and (3) the natural and adoptive  parents and natural
and adopted  children  and  siblings of the spouse of such  person;  and (4) any
other member of the household of such person.

         "Interest"  - Eighteen  percent  (18%) per annum for the number of days
overdue or the highest applicable rate allowed by law.

         "Kiosk" - Is a type of  Pretzel  Time  Unit,  which is a  free-standing
enclosed area located within the common area of a mall which can manufacture and
sell Pretzel Time pretzels and other Pretzel Time-approved  Products without the
co-existence of a Pretzel Time Store within the territory.

         "Marks" - The  trademarks,  service marks,  logos and other  commercial
symbols which Pretzel Time authorizes Franchisee to use to identify the services
and/or products offered by Pretzel Time Units, including the mark "Pretzel Time"
and the Trade Dress  (defined  below);  provided that such  trademarks,  service
marks,  logos,  other  commercial  symbols  and the Trade  Dress are  subject to
modification  and  discontinuance  at Pretzel  Time's  sole  discretion  and may
include additional or substitute  trademarks,  service marks, logos,  commercial
symbols and Trade Dress as provided in this Agreement.

         "Owner" - Each person or entity  holding  direct or indirect,  legal or
beneficial Ownership Interests (defined below) in Franchisee and each person who
has other direct or indirect property rights in Franchisee,  this Agreement, the
Franchise or the Unit and as designated  in Exhibit B attached and  incorporated
herein.
<PAGE>

         "Ownership Interests" - In relation to a: (i) corporation, the legal or
beneficial ownership of shares in the corporation;  (ii) partnership,  the legal
or beneficial ownership of a general or limited partnership  interest;  or (iii)
trust, the ownership of a beneficial interest of such trust.

         "Permanent Disability" - A mental or physical disability, impairment or
condition  that is  reasonably  expected  to prevent or  actually  does  prevent
Franchisee or an Owner of a Controlling  Interest in Franchisee from supervising
the management and operation of the Unit for a period of six (6) months from the
onset of such disability, impairment or condition.

         "Permitted  Competitive  Business"  - A business  which  constitutes  a
Competitive  Business  and is  disclosed  in  Exhibit  C which  shall be made by
Franchisee  and  Owners  as of the date of this  agreement  provided  that  such
business does not offer hard or soft pretzels, or yogurt on its menu.

         "Pretzel Time Unit"  -  A food service business that:

                  (1) offers  Products  for consumer  consumption  off-premises,
         provided  that  Pretzel  Time,  may in its sole  discretion,  authorize
         and/or require such business to offer TCBY yogurt products  pursuant to
         a  Yogurt  Product  Addendum  (defined  below)  or to  operate  Special
         Distribution  Arrangements pursuant to a Special Distribution Agreement
         (defined below); and

                  (2) operates using the Pretzel Time System and the Marks; and

                  (3) is either  operated by Pretzel Time or its  Affiliates  or
         pursuant to a valid franchise from Pretzel Time.

         Pretzel Time Units are of three types: stores, carts, and kiosks.

         "Principal Owner"  - Each Owner which:

                  (1)  is a general partner in Franchisee; or

                  (2) has a direct or indirect equity interest:

                           (a) in  Franchisee  of twenty  percent  (20%) or more
                           (regardless of whether such Owner is entitled to vote
                           thereon); or

                           (b)  in any Pretzel Time unit; or
<PAGE>

                  (3) is  designated  as a Principal  Owner in Exhibit B of this
Agreement.

         "Products" - Products approved or required by Pretzel Time from time to
time in its sole  discretion for sale at or from Pretzel Time Units,  including,
without  limitation,  hand-rolled  soft pretzels of various  flavors  including,
without limitation,  chocolate chip, raisin,  honey-wheat,  and cinnamon, frozen
pretzels  and  other  pretzel-related  products  and  toppings,  frozen  yogurt,
beverages, and other Pretzel Time-approved products, provided that the foregoing
products are subject to  modification or  discontinuance  in Pretzel Time's sole
discretion from time to time and may

include additional or substitute products.

         "Site" - The  location of the Pretzel  Time Unit as  described  in this
Agreement. The term refers to the inside of the four walls of the Unit premises.

         "Special Distribution Agreement" - A separate agreement whereby Pretzel
Time  authorizes  a  Franchisee  of a  Pretzel  Time  Unit to  operate a Special
Distribution  Arrangement  at a  Special  Distribution  Location  designated  by
Pretzel Time.

         "Special Distribution  Arrangement" - The sale of Products at or from a
Special  Distribution  Location  (defined  below),  whether or not by or through
on-premises food service  facilities or concessions,  pursuant to Pretzel Time's
standards and  specifications for such sales, which Pretzel Time may change from
time to time in its sole discretion.

         "Special Distribution  Location" - A facility or location,  which as by
way of example and without limitation,  a school,  hospital,  office, work site,
military facility, grocery store, convenience store, supermarket,  entertainment
or sporting facility or event, bus or train station,  park, toll road or limited
access highway  facility,  shopping mall or other similar  facility,  at or from
which  Pretzel  Time,  in its sole  discretion,  authorizes  the  operation of a
Special Distribution  Arrangement pursuant to a Special Distribution  Agreement,
which facility may be located within or outside the Territory.

         "Store" - Is a traditional in-line Pretzel Time Unit where Pretzel Time
Products  are  produced  and  sold  to  customers  at  retail  for  off-premises
consumption.

         "Territory"  - The geographic area described in this Agreement.

         "Trade  Dress" - The unit  design,  decor and image which  Pretzel Time
authorizes  and requires  Franchisee to use in connection  with the operation of
Pretzel Time Units,  as it may be revised and further  developed by Pretzel Time
or its Affiliates from time to time and as further described in the Manuals.

         "Transfer" - The voluntary, involuntary, direct or indirect assignment,
sale, gift, pledge, mortgage, hypothecation, encumbrance or other disposition by
Franchisee (or any of its Owners) or by operation of law of:

         (1)  Any interest in this Agreement;

         (2)  A Controlling Interest in Franchisee; or

         (3) Any interest in the Unit, equipment, furnishings or fixtures.



<PAGE>


         A Transfer shall also be deemed to include a merger or consolidation of
Franchisee  with  any  other  entity,  the  issuance  of  additional  securities
representing,  or convertible into, an Ownership  Interest in Franchisee and any
Transfer as a result of death  (subject to this Section),  divorce,  insolvency,
corporate or  partnership  dissolution  proceedings or otherwise by operation of
law.

"Unit" - The Pretzel Time Unit which  Franchisee is franchised to operate at the
Site pursuant to this Agreement.

         "Yogurt  Product  Addendum"  - The form of  addendum  to the  Franchise
Agreement used by Pretzel Time attached  hereto as Exhibit "I" from time to time
to authorize or require, in its sole discretion,  a franchisee of a Pretzel Time
Unit to offer TCBY frozen yogurt and other TCBY frozen yogurt products.

2.       GRANT OF FRANCHISE RIGHTS.

         2.A.     GRANT OF FRANCHISE.

         Pretzel  Time hereby  grants to  Franchisee  and  Franchisee  agrees to
undertake,  during the term of this  Agreement and upon the terms and conditions
stated in this Agreement, the right, license and privilege to operate,  conduct,
and do business  and to use certain  trade  names,  trademarks,  service  marks,
logos,  and other  commercial  symbols,  including  Pretzel Time (referred to as
"Marks") solely and  exclusively for the operation of one retail  franchise Unit
(referred to as "Franchise"), which is in the form of a (Store/Kiosk/Cart),  and
to sell  those  Products  known as  Pretzel  Time  pretzels  and  other  Pretzel
Time-approved   menu  items  and  Products   further   described  in  Section  2
(hereinafter "Products") in accordance with the provisions of this Agreement and
in accordance with rules,  standards,  systems,  and procedures as prescribed by
Pretzel Time which may be changed,  improved and further  developed from time to
time,  (hereinafter  "Pretzel  Time  System"),  at one (1) location  only,  such
location to be

 (hereinafter "Site").

         Pretzel  Time  will not,  as long as this  Agreement  is in effect  and
Franchisee  is not in default,  enfranchise  or operate any other  Pretzel  Time
Franchise  within the following  enclosed  mall or building  except as otherwise
provided herein (hereinafter  referred to as "Territory"):  none. Franchisee has
no territory other than the actual store location.  Franchisee acknowledges that
Franchisee  has no rights  outside of the actual store location and that Pretzel
Time has the right to sell certain  frozen  products as Pretzel Time desires and
Pretzel  Time may conduct  Pretzel  Time's  business as Pretzel  Time so desires
without hinderance from Franchisee.

         Franchisee  shall not  conduct  the  business of the Unit from any Site
other  than  the  Site  specified,  except  as  otherwise  provided  under  this
Agreement.  The form of addendum to the Franchise Agreement used by Pretzel Time
is  attached  hereto  as  Exhibit  "J" to be  used  from  time  to time to add a
satellite unit pursuant to the Satelite Unit Addendum.

         2.B.     PRINCIPAL OWNERS' GUARANTY.



<PAGE>


         Franchisee shall cause all Principal Owners,  and their spouses,  as of
the Effective Date to execute and deliver to Pretzel Time concurrently with this
Agreement,  and all persons or entities which become Principal Owners, and their
spouses,  thereafter to execute and deliver to Pretzel Time promptly thereafter,
the  "Owner's  and  Guarantor's  Undertaking  and  Assumption  of  Obligations,"
attached hereto as Exhibit D, or such other agreement as Pretzel Time prescribes
from time to time,  undertaking  to be bound  jointly and  severally  by, and to
guarantee the payment and  performance  of, all  provisions  of this  Agreement.
Franchisee shall furnish to Pretzel Time, at any time upon request, in such form
as Pretzel Time may require,  a list of its  shareholders or partners (of record
and beneficially) reflecting their respective interests in Franchisee.

         2.C.     TERRITORIAL RIGHTS.

         Except as  otherwise  provided  in this  Agreement  and  provided  that
Franchise  is in full  compliance  with  this  Agreement,  Pretzel  Time and its
Affiliates  will  not  during  the  term  of this  Agreement  operate  or  grant
franchises  for the operation of Pretzel Time Units within the  Territory  other
than the Franchise granted to Franchisee pursuant to this Agreement.  Franchisee
acknowledges  that  Franchisee  shall  have no  right  to any  Territory  unless
Franchisee  and  Pretzel  Time have  entered  into a separate  Area  Developer's
Agreement. Franchisee shall have no exclusive Territory based on this Agreement.

         2.D.     RESERVATION OF RIGHTS.

         Except as expressly limited by Section 2.C., Pretzel Time (on behalf of
itself,  its Affiliates and its designees)  retains all rights,  in its sole and
exclusive discretion,  to offer to sell the Products and services authorized for
Pretzel Time Units under the Marks  hereinafter  described in Section 6 or other
trade names, trademarks, service marks and commercial symbols through similar or
dissimilar  channels of distribution and national  accounts and pursuant to such
terms and  conditions  as Pretzel Time deems  appropriate.  Pretzel Time and its
Affiliates  retain the right to offer for sale and sell, and franchise others to
offer for sale and sell,  any other  Products or services  under the "Marks" and
own and  operate  and grant to others  the right to operate  Pretzel  Time Units
solely or in conjunction with TCBY stores or other snack food businesses at such
locations  and on such  terms  and  conditions  as  Pretzel  Time,  in its  sole
discretion,  deems appropriate.  Such Products shall include, but not be limited
to, soft pretzels,  frozen pretzels and other pretzel-related  products,  frozen
yogurt and other Pretzel Time-approved Products and such methods of distribution
may include,  but shall not be limited to, sales at sports  arenas and stadiums,
amusement  parks,   department  stores,   airports,  toll  road  travel  plazas,
hospitals, office buildings, schools and colleges and other Non Traditional Unit
venues  as  well  as  sales  to  wholesalers  and/or  distributors  for  resale.
Notwithstanding  the foregoing,  Pretzel Time reserves the right both within and
outside the  Territory  (if any) to sell at wholesale  all Products and services
which comprise a part of the Pretzel Time System.

         FRANCHISEE  ACKNOWLEDGES  AND AGREES THAT PRETZEL TIME HAS THE RIGHT TO
PLACE UNITS AT ANY LOCATION,  EXCEPT AS LIMITED BY THIS  AGREEMENT,  AT ITS SOLE
DISCRETION  AND  WITHOUT  REGARD TO THE IMPACT UPON THE  FRANCHISEE'S  BUSINESS.
FRANCHISEE  ACKNOWLEDGES  THAT  ABSENT A SEPARATE  AREA  DEVELOPER'S  AGREEMENT,
PRETZEL  TIME  HAS THE  RIGHT  TO  PLACE  UNITS  AT ANY  LOCATION,  AT ITS  SOLE
DISCRETION, AND WITHOUT REGARD TO THE IMPACT UPON THE FRANCHISEE'S BUSINESS.

         Franchisee  acknowledges that because complete and detailed  uniformity
under many varying  conditions  may not be possible or  practical,  Pretzel Time
specifically reserves the right and privilege,  at its sole discretion and as it
may deem in the best  interests of all  concerned in any specific  instance,  to
vary standards for any Franchisee based upon the peculiarities of the particular
Site,  landlords'  requirements,  business potential,  or other conditions which
Pretzel  Time deems to be of  importance  to the  successful  operation  of such
Franchisee's business.
<PAGE>

         2.E.     OPTION TO DEVELOP OTHER SITES WITHIN THE TERRITORY.

         If Franchisee  seeks to add a different type of Pretzel Time Unit, such
as a kiosk or a cart,  within the Territory,  then  Franchisee must seek Pretzel
Time's  approval by  notifying  Pretzel  Time,  in  writing,  that he desires to
develop  and  operate  other  units,  including  a cart  or  kiosk,  within  the
Territory.  If Pretzel  Time has fully  negotiated  a lease  agreement  for such
location,  then  Franchisee  shall (1) obtain the  consent  of the  landlord  to
execute such lease and execute such lease,  if applicable;  (2) execute  Pretzel
Time's then current form of Satellite Unit Addendum  (containing  Pretzel Time's
then  current  fees  and  expense  requirements)  and such  ancillary  documents
(including guarantees) as are then customarily used by Pretzel Time in the grant
of franchises for Pretzel Time Units as modified for use in connection  with the
Site, as necessary, and (3) pay Pretzel Time's reasonable out-of-pocket expenses
incurred in locating such additional  Site and negotiating the lease  agreement,
all within ten (10) business days after Pretzel Time's delivery to Franchisee of
the lease agreement and the franchise documents.

         If Franchisee  timely notifies  Pretzel Time in writing that Franchisee
desires to develop and operate an additional  Pretzel Time Unit, such as a kiosk
or cart,  within its Territory and Pretzel Time has not fully negotiated a lease
agreement for such location, then Franchisee will have thirty (30) days in which
to negotiate and deliver to Pretzel Time a lease agreement for such site in form
for execution.  If Pretzel Time  disapproves  the lease agreement for failure to
meet  Pretzel  Time's  requirements,  Franchisee  will have ten (10) days within
which to negotiate  and deliver to Pretzel Time a revised  lease  agreement  for
such  location  in form for  execution.  If  Pretzel  Time  approves  the  lease
agreement  for such  location  as  meeting  Pretzel  Time's  requirements,  then
Franchisee  will (1) execute  such lease  agreement;  (2) execute the  franchise
documents;   and  (3)  pay  Pretzel  Time's  reasonable  out-of-pocket  expenses
incurred,  if any, in locating such  additional  Site and  negotiating the lease
agreement,  all within ten (10) business days after Pretzel  Time's  delivery to
Franchisee of the lease agreement and the franchise documents.

         2.F.     TERM OF FRANCHISE.

         The term of this Agreement shall commence on the Effective Date of this
Agreement  and shall expire  twenty (20) years from the  effective  date of this
Agreement.  References in this  Agreement to the term of this Agreement mean the
initial term and any renewal term.

<PAGE>



3.       OTHER DISTRIBUTION METHODS.

         3.A.     SPECIAL DISTRIBUTION ARRANGEMENTS.

         Franchisee  acknowledges  and agrees that (1) Franchisee is not granted
any rights to operate Special  Distribution  Arrangements  within or outside the
Territory  pursuant to this agreement;  and (2) the right to operate or grant to
others the right to operate  Special  Distribution  Arrangements  is reserved to
Pretzel Time;  and (3) Pretzel Time has no obligation to offer to Franchisee the
right to operate Special Distribution Arrangements;  and (4) Pretzel Time or its
designees  may instead  operate or grant to others the right to operate  Special
Distribution Arrangements within and/or outside the Territory.

4.       FRANCHISE AND OTHER FEES.

         4.A.     INITIAL FRANCHISE FEE.

         The initial franchise fee is Twenty-Five Thousand Dollars ($25,000.00).
Upon execution of this Agreement by Franchisee,  Franchisee shall pay to Pretzel
Time, in consideration  of the franchise  granted herein,  Twenty-Five  Thousand
Dollars  ($25,000.00)  payable by certified  check or cashier's  check in United
States currency due upon execution of the Franchise Agreement. The franchise fee
is fully  earned  by  Pretzel  Time  upon the  payment  in full  thereof  and is
nonrefundable   (except  as   specifically   provided  in  this   agreement)  as
consideration for expenses incurred by Pretzel Time in furnishing assistance and
services to Franchisee  and for Pretzel  Time's lost or deferred  opportunity to
franchise others,  and not as compensation for the use of the copyrighted works,
Marks or Trade Dress. Franchisee acknowledges and agrees that this franchise fee
is reasonable. The fee is not reduced if Pretzel Time is unable to obtain a TCBY
Franchise.  An  additional  $1,000 is payable by Franchisee to Pretzel Time as a
Yogurt Fee if Yogurt Product is included in the Franchise.

         4.B.     DEFERRAL OF FRANCHISE FEE.

         Payment of the initial  franchise fee is deferred for  franchises to be
located in Minnesota and for Minnesota  residents until the franchise Unit opens
at which time the franchise fee must be paid in full to Pretzel Time.  Franchise
fees for Maryland  residents  and  franchises  to be located in Maryland will be
escrowed  until the unit is  opened.  There may be other  stores in which  state
administrators have required fees or royalties to be deferred or escrowed.

         4.C.     ROYALTY FEE.



<PAGE>


         Franchisee,  in  partial  consideration  of the  grant of a  franchise,
agrees to pay to Pretzel  Time a  continuing  Royalty of seven  percent  (7%) of
Franchisee's  net  revenues  (as  defined  in  Section  1) on a weekly  basis as
specified in this  Section;  provided  only 4% Royalty  shall be payable on TCBY
frozen yogurt and other TCBY frozen yogurt products.  The Royalty is not uniform
as to  all  franchisees,  it is  fully  earned,  and  is  nonrefundable  in  any
circumstance.  Franchisee  shall pay weekly by electronic  funds  transfer (ACH)
without offset,  defalcation,  credit or deduction of any nature to Pretzel Time
the royalty fee, the advertising  fund fee and all other amounts due and payable
on each Wednesday for the immediately  preceding week. The Royalty shall be paid
by electronic funds transfer from Franchisee's  general operating  account.  The
Royalty is paid,  in part,  to  compensate  Pretzel  Time for  various  services
provided  to  Franchisee  after the Unit opens,  including,  but not limited to,
quality, service, and cleanliness inspections. Pretzel Time, upon written notice
to  Franchisee,  shall  have the right to  change  the  timing  of  Franchisee's
payments of Royalty  Fees and  Advertising  Fund Fees due under this  Agreement.
Franchisee  shall not subordinate to any other  obligation his obligation to pay
the Royalty Fee or any other fee or charge hereunder.

         4.D.     ADVERTISING FUND FEE.

         Franchisee  agrees to pay on a weekly basis to Pretzel Time, as partial
consideration  for the grant of the Franchise,  an  Advertising  Fund Fee of one
percent  (1%) of Net revenues  for the  preceding  week as defined in Section 1.
Franchisee  herein  acknowledges that the Advertising Fund Fee is not uniform as
to all franchisees.  The Advertising Fund Fee is fully earned and nonrefundable.
The  Advertising  Fund Fee shall be paid by electronic  funds  transfer from the
Franchisee's  general  operating  account on Wednesday of each week based on the
preceding week's Net revenues.

         4.E.     TRANSFER FEE.

         If Franchisee desires to assign his rights under the Franchise to a new
franchisee,  Franchisee  (Assignor of the  Franchise),  agrees to pay to Pretzel
Time a transfer  fee equal to the  greater of SIX  THOUSAND  TWO  HUNDRED  FIFTY
DOLLARS  ($6,250.00) or the then current  transfer fee being paid by franchisees
upon the assignment, gift, bequeath or transfer of ownership of the Franchise to
cover administrative costs and expenses. The transfer fee is non-refundable. The
fee shall be due and payable by the current  Franchisee to Pretzel Time five (5)
days prior to the transfer of the Franchise to the assignee.  Additionally,  the
assignee  of the  Franchisee  shall pay  Pretzel  Time an  additional  amount of
Twenty-Five  Thousand Dollars  ($25,000.00) (plus $1,000.00 if Yogurt Product is
included),  for any  additional  units that are not existing  stores or the then
current initial franchisee fee for traditional Pretzel Time Units.

         4.F.     FEES FOR ADDITIONAL FRANCHISES.



<PAGE>


          In the event that Franchisee  meets Pretzel Time's  qualifications  to
open  additional  Franchises at sites  acceptable to both Franchisee and Pretzel
Time,  which  approval is at the sole  discretion of Pretzel  Time,  the initial
franchisee  fee shall be the greater of FIVE THOUSAND  DOLLARS  ($5,000.00)(plus
$1,000.00 if Yogurt  Product is included) or the then current fee for additional
franchises set by Pretzel Time, at its sole discretion. The decision to grant an
additional  franchise  location shall be in the sole  discretion of Pretzel Time
and at no time does Pretzel Time promise or guarantee that additional franchises
will be offered  or  approved.  Such  decisions  will be made on a  case-to-case
basis,  based on  factors  including,  but not  limited to the  availability  of
suitable locations,  quality of standards maintained in the Franchisee's current
Units,   the  impact  of  additional   locations  upon  the  operations  of  the
Franchisee's  current Units, the geographical  distance between the Franchisee's
existing and proposed  location,  the business  plan of Pretzel  Time,  national
contracts  with  major  corporations,  the  population  of  the  area  near  the
prospective  site,  the quality of the site,  and other  economic  and  business
factors.  Under no  circumstances  is  Franchisee  entitled to demand or require
Pretzel Time to grant to Franchisee a Franchise or a similar variation thereof.

         4.G.     FEES FOR RENEWAL OF FRANCHISE.

         Franchisee  agrees that in consideration of the grant of the "Successor
Franchise"  (defined in Section 5.A.),  Franchisee shall pay the current renewal
fee as of the  date of  renewal  and  execute  a  general  release  in the  form
prescribed  by Pretzel Time in  accordance  with Section 5.B. The renewal fee is
due and payable thirty (30) days prior to the renewal day.

         4.H.     PAYMENT BY ELECTRONIC FUNDS TRANSFER.

         Franchisee agrees to pay all Royalties,  Advertising Fund Fees, amounts
due Pretzel Time for purchases by Franchisee from Pretzel Time or its Affiliates
and other amounts which  Franchisee  owes to Pretzel Time via  electronic  funds
transfer from Franchisee's general account,  which shall be initiated by Pretzel
Time and any transfer fees shall be paid by Franchisee  every  Wednesday for the
preceding week based upon the Net Revenues.  Franchisee herein agrees to execute
and complete all necessary  documentation required by Pretzel Time to permit the
wire transfer to Pretzel Time (in the form attached  hereto as Exhibit E or such
other form as Pretzel Time shall accept). Under this procedure, Franchisee shall
authorize  Pretzel  Time to initiate  debit  entries  and/or  credit  correction
entries  to  Franchisee's   general  operating  bank  account  for  payments  of
Royalties,  Advertising Fund Fees and other amounts payable under this Agreement
and any late or interest  charges due thereon.  Franchisee  shall make the funds
available to Pretzel Time for  withdrawal by  electronic  transfer no later than
one day prior to the due date for payment therefor.  The Royalty and Advertising
Fund Fees amount actually  transferred from Franchisee's  account shall be based
on the Unit's Net Revenues  indicated on the reports  submitted by Franchisee as
required  hereunder.  If Franchisee  has not reported the Unit's Net Revenues to
Pretzel  Time  for any week as  required  herein,  then  Pretzel  Time  shall be
authorized  to  debit  Franchisee's  account  in an  amount  equal  to the  fees
transferred from Franchisee's  account for the last reporting period for which a
report of the Unit's Net  Revenues  was  provided  to Pretzel  Time as  required
hereunder.  If,  at any  time,  Pretzel  Time  determines  that  Franchisee  has
under-reported the Unit's Net Revenues, or underpaid Royalty or Advertising Fund
Fees or other  amounts  due  hereunder,  Pretzel  Time  shall be  authorized  to
initiate  immediately a debit to Franchisee's  account in the appropriate amount
in  accordance  with the foregoing  procedure,  plus interest as provided for in
this  Agreement.  Any  overpayment  shall be  credited to  Franchisee's  account
through a credit  effective  as of the first week after  Franchisee  and Pretzel
Time  determine  that such credit is due.  Notwithstanding  any  designation  by
Franchisee, Pretzel Time shall have the sole discretion to apply any payments by
Franchisee to any past  indebtedness  of Franchisee  for Royalty or  Advertising
Fund Fees,  purchases from Pretzel Time and/or its  Affiliates,  interest or any
other indebtedness,  including,  without  limitation,  payment of rental sums in
arrears for the Unit.
<PAGE>

         4.I.     LATE CHARGE AND INTEREST.

         To compensate Pretzel Time for the increased  administrative expense of
handling late payments,  Pretzel Time may charge Franchisee a $50.00 late charge
for each delinquent payment.  All Royalty and Advertising Fund Fees, amounts due
for  purchases by  Franchisee  from Pretzel  Time or its  Affiliates,  and other
amounts  which  Franchisee  owes to Pretzel  Time or its  Affiliates  shall bear
interest  after  their due date at a rate equal to the  lesser of: (1)  eighteen
percent (18%) per annum for the number of days which such payment is due; or (2)
the highest  applicable  legal rate  permitted  by  applicable  law.  Franchisee
acknowledges  that this  Section  shall  not  constitute  Pretzel  Time's or its
Affiliates' agreement to accept such payments after they are due or a commitment
by Pretzel  Time or its  Affiliates  to extend  credit to or  otherwise  finance
operation of the Unit.  Notwithstanding  the  provisions  of this Section  4.I.,
Franchisee  acknowledges and agrees that his failure to pay all amounts when due
shall constitute grounds for termination of this Agreement.

5.       RENEWAL OF FRANCHISE TERM.

         5.A.     FRANCHISEE'S RIGHT TO A SUCCESSOR FRANCHISE.

         Upon the expiration of the initial term of this  Agreement,  Franchisee
shall  have the one time  right to obtain a  successor  franchise  to  operate a
Pretzel  Time Unit at the Site (a  "Successor  Franchise")  for a single term of
five (5) years  immediately  following the expiration of the initial term of the
Franchise upon giving Pretzel Time six (6) months notice prior to the expiration
of the then current term if:

         (1) Franchisee and its Owners have complied with this Agreement and any
         amendment  during the initial  term of this  Agreement  in all material
         respects; and

         (2) Franchisee  maintains  possession of the Site and agrees to remodel
         and/or expand the Unit, add or replace equipment, furnishings, fixtures
         and signs and  otherwise  modify  the Unit to bring it into  compliance
         with   specifications  and  standards  then  applicable  under  new  or
         Successor Franchises for Pretzel Time Units; or if Franchisee is unable
         to maintain  possession  of the Site, or if, in the judgment of Pretzel
         Time,  the Unit should be  relocated,  Franchisee  secures a substitute
         site approved by Pretzel Time and agrees to develop  expeditiously such
         substitute  site in compliance with  specifications  and standards then
         applicable  under new or successor  franchises  for Pretzel Time units;
         and

         (3) Pretzel  Time has not given notice of its election not to renew six
         (6) months  prior to the  expiration  of the  initial  twenty (20) year
         term; and
<PAGE>

         (4)  Franchisee  is not in default of any material term or condition of
         the lease  agreement,  or any other agreement  between Pretzel Time and
         Franchisee; and

         (5) Franchisee executes Pretzel Time's then current Franchise Agreement
         and  other  ancillary  agreements  required  and being  offered  to new
         Franchisees on the date of renewal, which agreements shall supersede in
         all respects this  Agreement and the terms of which may differ from the
         terms of this Agreement,  including,  without limitation,  Royalty Fees
         and  Advertising  Fund  Fees,  other  fees  and  charges,   performance
         criteria,  and a provision which allows Pretzel Time and its Affiliates
         to reserve  the right,  both within and  outside of the  Territory,  to
         offer and sell at wholesale or retail, through channels of distribution
         distinct  from  those  of a  Franchise,  Products  and  services  which
         comprise,  or may in the  future  comprise a part of the  Pretzel  Time
         System, which Products may be resold at retail to the general public by
         such entities; and

         (6) Franchisee is in full  compliance  with Pretzel  Time's  Operations
Manual; and

         (7) On renewal,  Franchisee  agrees to pay the current renewal fee, the
         Royalty and  Advertising  Fund fees specified in Pretzel Time's current
         Franchise  Agreement then being offered new  Franchisees on the date of
         renewal; and

         (8) Franchisee shall execute general releases,  in form satisfactory to
         Pretzel  Time,  of any and all  claims  against  Pretzel  Time  and its
         Affiliates and their officers, directors, employees, agents, successors
         and assigns arising under this Agreement; and

         (10)   Franchisee   has  complied  with  Pretzel  Time's  then  current
         qualification and training requirements.

         Following receipt of Franchisee's election to renew, Pretzel Time shall
provide Franchisee with an execution copy of the form of Franchise  Agreement to
be entered into for the renewal  term.  If the  Franchisee  does not execute and
return the renewal Franchise Agreement within thirty (30) days of receipt,  then
Franchisee  shall be deemed to have  withdrawn  its notice of renewal,  and this
Agreement shall terminate at the end of the current term.

         Pretzel Time may, at its option, with reasonable cause and upon written
notice,  elect not to renew the Franchise  Agreement.  Pretzel Time shall notify
Franchisee  of the  nonrenewal  not  less  than  six  (6)  months  prior  to the
expiration  of the term of this  Agreement.  If  applicable  law  requires  that
Pretzel Time give longer  notice to  Franchisee  prior to the  expiration of the
term than is specified in the Franchise Agreement,  the Franchise Agreement will
remain in effect on a  month-to-month  basis until the requisite notice has been
given.
<PAGE>

         5.B.     RELEASES.

         Franchisee  and its Owners  shall  execute  general  releases,  in form
satisfactory  to Pretzel Time (the  general form of which is attached  hereto as
Exhibit "K"), of any and all claims against  Pretzel Time and its Affiliates and
their  respective  shareholders,   officers,   directors,   employees,   agents,
successors and assigns. Failure by Franchisee and its Owners to sign and deliver
to Pretzel  Time,  such  agreements  and releases  within thirty (30) days after
delivery  thereof to Franchisee shall be deemed an election by Franchisee not to
obtain a Successor Franchise.


         5.C.     NOTICES.

         Franchisee  shall give Pretzel  Time written  notice of its election to
obtain a Successor  Franchise not more than twelve (12) months and not less than
six (6) months prior to the expiration of this Agreement. Pretzel Time agrees to
give Franchisee, written notice, not more than thirty (30) days after receipt of
Franchisee's notice of (a) Pretzel Time's  determination  whether or not it will
grant Franchisee a Successor  Franchise  pursuant to this Section and/or (b) any
deficiencies  in  Franchisee's  operation  of the Unit (or any other  failure to
comply  with the terms of this  Agreement)  which could  cause  Pretzel  Time to
refuse to grant a  Successor  Franchise.  Such notice  shall state what  actions
Franchisee  must take to correct  the  deficiencies  and shall  specify the time
period in which such  deficiencies  must be  corrected.  Pretzel Time shall give
Franchisee written notice of a decision not to grant a Successor Franchise based
upon  Franchisee's  failure to cure  deficiencies not less than ninety (90) days
prior to the expiration of the initial term of this Agreement. Such notice shall
state the reasons for Pretzel Time's refusal to grant a Successor Franchise.  In
the event Pretzel Time fails to give  Franchisee (a) notice of  deficiencies  in
the Unit or in Franchisee's operation of the Unit, within thirty (30) days after
receipt of Franchisee's timely election to obtain a Successor Franchise,  or (b)
notice of Pretzel  Time's  decision not to grant a Successor  Franchise at least
ninety (90) days prior to the expiration of the term of this Agreement,  Pretzel
Time  may  extend  the term of this  Agreement  for  such  period  of time as is
necessary in order to provide Franchisee reasonable time to cure deficiencies or
to provide ninety (90) days notice of Pretzel Time's  determination not to grant
a Successor  Franchise.  The grant of a Successor Franchise shall be conditioned
upon Franchisee's continued compliance with all the terms and conditions of this
Agreement until the date of expiration.

6.       TRADEMARKS AND LIMITATIONS.

         6.A.     OWNERSHIP OF MARKS.

          Franchisee  acknowledges  that Pretzel Time is the owner of all right,
title  and  interest  together  with  all  the  goodwill  in and  to the  Marks.
Franchisee  acknowledges  that his right to use the Marks is derived solely from
this  Agreement  and is limited to his  conduct of  business  pursuant to and in
compliance with this agreement and all applicable standards,  specifications and
operating  procedures Pretzel Time prescribes from time to time during its term.
Franchisee  shall not have nor assert any right,  title or  interest  in Pretzel
Time's Marks or any goodwill of Pretzel Time. Franchisee agrees that he will not
register  such  trade  name or marks in his own name or that of any other  firm,
person  or  corporation.  The  following  Marks  are  currently  authorized  for
Franchisee's use in the Franchised Business as follows:

         Pretzel TimeJ
         Pretzel Time Stylized7
         Pretzel Time Clock DesignJ
         Pretzel Time StorefrontJ
         Fitness with a twist.J

<PAGE>

         Franchisee  acknowledges  and recognizes  Pretzel  Time's  interest and
exclusive   right  to  the   concepts  of  the  Pretzel   Time  System  and  its
distinguishing characteristics, including the name and style of the unique decor
of the Pretzel Time  stylized  literature,  display and  promotional  materials,
marketing methods, operating procedures, training program and the manufacture of
Pretzel Time Products. Pretzel Time makes no representation or warranty, express
or implied,  as to the use, exclusive  ownership,  validity or enforceability of
the Marks. Pretzel Time reserves the right to develop other trademarks,  service
marks,  copyrights  and patents for use in other  businesses.  Pretzel  Time and
Franchisee  acknowledge  and agree that it is not required to defend  Franchisee
against  a claim  against  his use of  Pretzel  Time  Marks.  Pretzel  Time  may
reimburse  Franchisee for his liability and reasonable  costs in connection with
defending Pretzel Time's registered  trademarks provided Franchisee has notified
Pretzel Time immediately when he learned about the infringement or challenge.

         Franchisee  agrees to use  Pretzel  Time's  trade name and Marks as the
sole trade  identification  of the Unit and in connection  with, and exclusively
for the  promotion  and conduct of the  Franchise as provided  hereunder  and in
accordance with instructions,  rules, and procedures  prescribed by Pretzel Time
from  time  to  time  with  respect  thereto.   Notwithstanding  the  foregoing,
Franchisee  shall identify  himself as the independent  owner of the Unit in the
manner  prescribed  by Pretzel Time.  Franchisee  agrees to give such notices of
trademark  and service  mark  registrations  as Pretzel  Time may specify and to
obtain such business name registrations as may be required under applicable law.
Franchisee  shall not at any time during the term of this Agreement or after its
termination, contest the validity or ownership of any of the Marks or assist any
other person in contesting the validity or ownership of the Marks.

         6.B.     DISCONTINUANCE OF USE OF MARKS.

         If it becomes advisable at any time, in Pretzel Time's sole discretion,
for Pretzel Time or the Unit to modify or  discontinue  use of any Mark,  and/or
use of one or more  additional or substitute  trade names,  trademarks,  service
marks, or other commercial symbols,  Franchisee shall comply with Pretzel Time's
directions  within a reasonable time after notice to Franchisee by Pretzel Time.
Neither  Pretzel Time nor its Affiliates  shall have any obligation to reimburse
Franchisee for any expenditures  made by Franchisee to modify or discontinue the
use of a Mark or to adopt  additional  marks or  substitutes  for a discontinued
Mark, including, without limitation, any expenditures relating to advertising or
promotional  materials or to compensate  Franchisee for any goodwill  related to
the discontinued Mark.

         6.C.     CORPORATE NAME.

         Franchisee  agrees not to use any Mark or trade name of Pretzel Time or
any part thereof or with any prefix,  suffix or other  modifying  words,  terms,
designs,  or symbols or in any modified  form as part of any  corporate or trade
name  nor  shall  Franchisee  use any  Mark in  connection  with the sale of any
unauthorized  product or service or in any other manner not expressly authorized
in writing by Pretzel Time.
<PAGE>

         6.D.     TERMINATION.

         Immediately  upon the  termination  of this  Agreement,  the Franchisee
agrees to cease and forever  abstain  from using the Pretzel Time trade name and
Marks and return to Pretzel Time all documents, manuals,  instructions,  display
items and the like bearing the aforesaid trade names or any of the Marks.

         6.E.     TRADEMARK ENFORCEMENT.

         Pretzel  Time shall  police and enforce its rights with  respect to its
trademarks  and other  proprietary  aspects of the Pretzel  Time System with the
cooperation of Franchisee,  and shall bring  appropriate  actions or proceedings
against infringers or other unlawful users at its sole expense.

         Franchisee  agrees to  immediately  notify  Pretzel  Time of any claim,
demand or suit based upon or arising from or of any attempt by any other person,
firm or corporation to use Pretzel Time's trademarks, service marks, copyrights,
trade secrets,  or Systems licensed hereunder or colorable  variation thereof in
which Pretzel Time has a proprietary interest. Pretzel Time will take the action
it thinks  appropriate.  In the event Pretzel Time undertakes any prosecution of
litigation or defense  relating to the  proprietary  Marks  licensed  hereunder,
Franchisee  agrees to execute any and all  documents and do such acts and things
as may in Pretzel  Time's  opinion,  be  necessary  to carry out such defense or
prosecution.  Franchisee  agrees  that  Pretzel  Time has the  right to  control
administrative proceedings or litigation with respect to this issue.

         Franchisee  agrees to participate  and cooperate in the  prosecution of
any action to prevent the infringement,  imitation, illegal use or misuse of the
Marks and  agrees  to be named as a party in any such  action  if  requested  by
Pretzel  Time.  Pretzel  Time  agrees to bear the  legal  expenses  incident  to
Franchisee's  participation in such action,  except for the cost of Franchisee's
personal legal counsel if Franchisee  elects to be represented by counsel of his
own choosing.

         6.F.     USE OF SERVICE MARK.

         Except  with the prior  written  consent  of Pretzel  Time,  Franchisee
agrees not to infringe upon, use or imitate Pretzel Time's System, or any of its
distinguishing  characteristics,  and  further  agrees not to cause or allow any
other person to infringe upon, use or imitate  Pretzel Time's System,  or any of
its  distinguishing  characteristics.  Franchisee  agrees to use and display the
Marks at all times only in  accordance  with the quality  control  standards set
forth in this  Agreement and in the Operations  Manual.  During the term of this
Agreement, and renewal term, if any, Franchisee will operate the Unit only under
the Marks . Franchisee  will use or display the Marks only within the designated
Territory.  Franchisee  will cause a sign  bearing the name  Pretzel  Time which
meets Pretzel Time's  specifications for color, design and size, to be installed
on the outside of the retail Unit.  Franchise  shall not, at any time during the
term of this  Agreement or after its  termination  or expiration use any Mark in
connection with the sale of any unauthorized  product or service or in any other
manner not expressly authorized in writing by Pretzel Time.



<PAGE>


7.       SELECTION OF FRANCHISE LOCATION.

         7.A.     SITE SELECTION.

         Franchisee  shall be  responsible  for leasing a suitable  site for the
Franchise  subject to Pretzel  Time's  approval.  Pretzel  Time agrees to assist
Franchisee  in locating and securing a location for the unit which is acceptable
to both Pretzel Time and Franchisee.  Franchisee  shall submit to Pretzel Time a
list of desired locations on the Location Agreement attached hereto as Exhibit W
or if Pretzel  Time  directs on a form  prepared  by Pretzel  Time and  attached
hereto as Exhibit F, and  Pretzel  Time shall  contact the  appropriate  leasing
representatives to determine the availability of sites at those locations. After
obtaining  information from appropriate  leasing  representatives,  Pretzel Time
shall notify Franchisee  whether or not the sites made available to Pretzel Time
are  acceptable  by Pretzel  Time.  In the event  that a site for the  franchise
cannot be located  which is  acceptable  and  suitable to both  Pretzel Time and
Franchisee  within One Hundred Twenty (120) days,  then the Franchise  Agreement
shall be terminated and all franchise fees paid by Franchisee shall be refunded.

         Pretzel  Time  shall  approve  the site for the unit in  reliance  upon
information furnished and representations made by Franchisee with respect to the
size, appearance, and other physical characteristics of the site, photographs of
the site, demographic characteristics,  traffic patterns, competition from other
businesses in the area,  and other  commercial  characteristics.  Pretzel Time's
approval of the site  indicates  only that Pretzel Time  believes  that the site
falls  within  acceptable  criteria  established  by Pretzel Time as of the time
period  encompassing the evaluation.  Franchisee  agrees that Pretzel Time shall
not be responsible for the failure of a franchise, site and/or premises approved
by Pretzel  Time to meet  expectations  as to potential  revenue or  operational
criteria.  Franchisee acknowledges and agrees that his acceptance of a Franchise
for the  operation of a Unit in the  Territory  is based on his own  independent
investigation of the suitability of the mall location.

         Franchisee  acknowledges  that Pretzel Time's  approval of the lease or
sublease  for the Unit does not  constitute  a guarantee  or warranty by Pretzel
Time, express or implied, of the successful operation or profitability of a Unit
operated at the designated Site. Such approval  indicates only that Pretzel Time
believes  that the Unit and the terms of the lease fall  within  the  acceptable
criteria  established  by Pretzel  Time as of the time period  encompassing  the
evaluation.

         7.B.     LEASE.

         Pretzel  Time and  Franchisee  further  agree that  Pretzel  Time shall
negotiate  the  basic  economic  terms  of the  lease in  consultation  with the
Franchisee.  Franchisee  agrees to  execute  a letter  of  intent  for the lease
premises  which  outlines the basic economic terms of the lease and return it to
Pretzel  Time within five (5) days of receipt of same.  Franchisee  acknowledges
and agrees that he is  responsible  for reviewing the terms of the agreement and
making  any  necessary  changes  to the lease  agreement.  Franchisee  shall not
execute any lease  agreement  without the prior approval of Pretzel Time,  which
shall be conditioned  upon inclusion of terms in the lease acceptable to Pretzel
Time and at Pretzel Time's option shall contain such provisions,  including, but
not limited, to:



<PAGE>


          (1). Notice to Pretzel  Time of,  and  Pretzel  Time's  right to cure,
               Franchisee's default under the lease provided,  however,  that if
               Pretzel  Time  cures any such  default,  the total  amount of all
               costs and payments incurred by Pretzel Time in effecting the cure
               shall be immediately due and owing to Pretzel Time by Franchisee;

          (2). Franchisee's  right to  assign  his  interest  under the lease or
               sublease  to Pretzel  Time  without the  lessor's or  sublessor's
               consent;

          (3). Allowing  Franchisee  to  transfer  the lease to Pretzel  Time or
               another  approved  franchisee in the event that Franchisee  sells
               his  business (a copy of the form of the third  party  assignment
               agreement that  Franchisee and the  prospective  purchaser  would
               sign is attached hereto as Exhibit L);

          (4). Authorizing  and requiring the Lessor or sublessor to disclose to
               Pretzel Time, upon its request,  sales and other information that
               Franchisee furnishes to the lessor or sublessor; and

          (5). Providing  that  Pretzel  Time (or one of its  Affiliates  or its
               Assignee) shall have the right (but not the obligation) to assume
               the lease or sublease:

                  (i) Upon termination of this Agreement by Pretzel Time or upon
                  expiration of this Agreement (unless a Successor  Franchise is
                  granted to Franchisee), or

                  (ii) If  Franchisee  fails to exercise any options to renew or
                  extend the lease or sublease or,

                  (iii) If Franchisee commits a default that gives the lessor or
                  sublessor the right to terminate the lease or sublease, or

                  (iv)  If  Pretzel  Time  or  one  of  its  Affiliates  or  its
                  designee/assignee purchases the Unit.

          (6). A provision allowing sampling in front of the retail Unit;

          (7). A provision  that the premises are to be used  exclusively  for a
               Pretzel Time Unit only; and

          (8). A provision which permits alterations to the premises in a good
         and workman-like manner by Franchisee as required by Pretzel Time.

         Franchisee further agrees to execute and return the lease and any other
riders,  guaranties or sureties  required by the Landlord  within seven (7) days
from receipt of the same and no later than sixty (60) days after signing of this
Agreement.  If any lease  expires  prior to the  expiration  of this  Agreement,
Franchisee  will be  required to arrange  any  necessary  lease for the Unit and
Pretzel Time shall have the right to approve the terms of the renewal  lease for
the Unit prior to Franchisee's execution thereof. Franchisee agrees that he will
not execute a lease or sublease which Pretzel Time has  disapproved.  Franchisee
shall  deliver a copy of the signed  lease to Pretzel  Time for the Unit  within
five (5) business days after its full execution.  The copy shall be complete and
include copies of all signature pages and exhibits.

         A copy of the form of the sublease  that  Franchisee  shall execute (if
Pretzel Time is the tenant  pursuant to the lease) is attached hereto as Exhibit
M. A copy of the form of the  collateral  assignement  of lease that  Franchisee
shall execute (if  Franchisee  is the tenant  pursuant to the lease) is attached
hereto as Exhibit N.
<PAGE>

         Franchisee  shall be  responsible  for all terms and  conditions of the
lease covering the franchise  location,  including any required security deposit
and  prepaid  rent.  Franchisee  agrees  to pay the Unit  rent  directly  to the
landlord at the rate and terms  specified in the primary lease between  landlord
and Franchisee. Rent is generally paid monthly on the first day of the month and
is  non-refundable.  Franchisee  agrees  that the Unit  shall be used  only as a
Pretzel Time franchise.

         If  Franchisee  fails to obtain  lawful  possession of an approved Site
(through a lease or assignment) within sixty (60) days after delivery of Pretzel
Time's approval of the Site, Pretzel Time, may, in its sole discretion, withdraw
approval of such Site at any time.

         7.C.     RELOCATION.

         In the event that  Franchisee's  lease is  terminated,  with or without
fault of  Franchisee,  if the Site is damaged,  condemned or otherwise  rendered
unusable as a Pretzel Time Unit in accordance with this Agreement, or if, in the
judgment of Pretzel Time and  Franchisee,  there is a change in the character of
the location of the Site sufficiently  detrimental to his business  potential to
warrant its relocation,  Pretzel Time will not unreasonably  withhold permission
for  relocation  of the  Unit  to  another  Site,  which  meets  Pretzel  Time's
then-current  site  criteria,  subject to the rights of  existing  Pretzel  Time
franchisees  under their  franchise  agreements  with Pretzel  Time.  Franchisee
acknowledges  and agrees that Pretzel Time is under no  obligation  to approve a
relocation of the Franchise.  However,  upon written approval from Pretzel Time,
Franchisee may relocate the Franchise to another  location.  Such approval shall
not be granted unless  Franchisee is in compliance with all terms and conditions
of this  Agreement  and  Franchisee  has the  financial  resources  available to
relocate the Unit and construct a new and  comparable  Unit according to Pretzel
Time's then current design  standards.  Any such  relocation of the Franchise is
subject to Pretzel Time's prior  approval of the new Unit  location.  Relocation
shall be at  Franchisee's  sole expense and Pretzel Time shall have the right to
charge  Franchisee  for  any and all  costs  incurred  by  Pretzel  Time,  and a
reasonable  fee  for  its  services,  in  connection  with  any  such  approval,
evaluation  and  relocation  of the  Franchise.  The Unit  shall  re-open at the
replacement  Site as soon as  reasonably  practicable  but in no event more than
ninety (90) days after the closing of the original location.




8.       DEVELOPMENT OF UNIT.

         8.A.     UNIT DESIGN SPECIFICATIONS AND CONSTRUCTION PLANS.

         Franchisee  shall be responsible  for  constructing  and developing the
Unit,  including payment of all costs.  Pretzel Time shall furnish to Franchisee
prototypical plans and  specifications  for the Unit,  reflecting Pretzel Time's
requirements for dimensions,  interior design and decor, layout, image, building
materials,  color scheme, exterior and interior finishes,  fixtures,  equipment,
furnishings, and signs.
<PAGE>

         Franchisee shall promptly after obtaining  approval of the Site for the
Franchise:

         (1).  cause to be prepared by a Pretzel  Time  approved  architect  and
         submit for approval by Pretzel Time a site survey and any modifications
         to Pretzel Time's basic  architectural plans and specifications for the
         Pretzel Time Unit  (including  requirements  for  dimensions,  exterior
         design,  materials,  interior design and layout,  equipment,  fixtures,
         furniture,  signs and decorating)  required for the construction of the
         Franchise at the Site leased  therefor.  Franchisee shall have all such
         modifications   approved  by  Pretzel   Time  and  prior  to  obtaining
         permitting;

         (2). insure that such plans and  specifications  comply with applicable
         ordinances,  building  codes,  and permit  requirements  and with lease
         requirements  and  restrictions  and all modification to Pretzel Time's
         basic plans and  specifications are modified to the extent necessary to
         comply with local  ordinances and state laws,  building  codes,  permit
         requirements, lease restrictions and federal law; and

         (3).  Franchisee  shall also submit all revised or "as built" plans and
         specifications  during the course of such  construction upon request of
         Pretzel Time.  Franchisee  agrees to pay for any and all architect fees
         and pay the architectural fees for the architect to review, approve and
         modify the plans.

         8.B.     DEVELOPMENT OF THE UNIT.

         Pretzel  Time shall have the right to approve any  contractor  hired by
Franchisee  to develop the Unit.  Within  one-hundred  twenty  (120) days of the
execution of the Franchise Agreement, Franchisee agrees, at his sole expense, to
do or cause to be done the following with respect to developing the Unit:

          (1). Familiarizing   himself  with  the  physical   condition  of  the
               property, local laws, ordinances and
         other requirements in connection with the construction of the Unit;

          (2). Secure all financing required to develop and operate the Unit;


          (3). Obtain all required building,  utility, sign, health, sanitation,
               business,  environmental  and other permits and licenses required
               for construction and operation of the Unit;

          (4). Extending all utilities to the Site and constructing all required
               improvements to the Unit and decorate the Unit in compliance with
               plans and specifications Pretzel Time approves within four to six
               weeks  of  possession  of the  Site  and two  days  prior  to the
               commencement date set forth in the lease for the Unit;
<PAGE>

          (5). Purchase   and  install  all  required   fixtures,   furnishings,
               equipment  and signs  required for the Unit  (provided,  however,
               that Pretzel Time shall have the right,  in its sole  discretion,
               to install all required  signs at the Unit at  Franchisee's  sole
               expense);

          (6). Purchase  an  opening  inventory  of  Products,   materials,  and
               supplies;

          (7). In  accordance  with  Pretzel  Time's  standard   specifications,
               Franchisee  shall totally equip,  ready and inventory the Site at
               its sole cost for opening to the public two (2) days prior to the
               opening date specified in the lease; and

          (8). Franchisee  agrees  that it will not  open the Unit for  business
               without Pretzel Time's prior approval and training.

         8.C.     EQUIPMENT, FIXTURES, FURNISHINGS, AND SIGNS.

         Franchisee agrees to use in developing and operating the Unit only such
fixtures,  furnishings,  equipment, and signs that Pretzel Time requires and has
approved for Pretzel Time Units as meeting its  specifications and standards for
quality, design, appearance, function and performance. Franchisee further agrees
to place or display at the Unit only such signs, emblems,  lettering,  logos and
display  materials  that  Pretzel  Time  approves in writing  from time to time;
provided,  however,  that  Pretzel  Time  shall  have  the  right,  in its  sole
discretion,  to install  all  required  signs at the Unit at  Franchisee's  sole
expense.  Franchisee shall purchase or lease approved brands, types or models of
fixtures,  furnishings,  equipment and signs only from  suppliers  designated or
approved by Pretzel Time (which may include Pretzel Time and/or its Affiliates).
Franchisee  further agrees that all fixtures,  furnishings and equipment used in
connection  with the operation of the Unit shall be free and clear of all liens,
claims and  encumbrances  whatsoever,  except  with  respect to any such  liens,
claims or  encumbrances  asserted by Pretzel Time or third party  purchase money
security interests.

         8.D.     EXCEPTIONS TO EQUIPMENT OR FURNISHINGS.

         If Franchisee proposes to purchase any brand or type of construction or
decorating material, fixture, equipment,  furniture or sign not then approved by
Pretzel  Time,  or any such item from a supplier  which is not then  approved by
Pretzel Time,  Franchisee shall first notify Pretzel Time, in writing, and shall
submit  to  Pretzel   Time,   upon  its  request,   sufficient   specifications,
photographs,  drawings and other  information or samples for a determination  by
Pretzel  Time of  whether  such  brand  or type of  construction  or  decorating
material, fixture, equipment, furniture or sign complies with its specifications
and standards or such supplier meets Pretzel Time's approved supplier  criteria,
which  determination  shall be made and  communicated  in writing to  Franchisee
within a reasonable time.  Additionally,  Franchisee shall pay all fees for said
testing and be responsible for acquiring and submitting  equipment necessary for
such testing.
<PAGE>

         8.E.     CONSTRUCTION ASSISTANCE.

         Upon request by Franchisee and without  liability,  Pretzel Time agrees
to provide construction assistance to Franchisee in one or more of the following
areas:

          (1). Assist  Franchisee in finding an architect  for the  construction
               and development of the Unit;

          (2). Assist  Franchisee  in  finding  a  general  contractor  for  the
               construction and development of the Unit; and

          (3). Respond to a  reasonable  amount of questions  from  Franchisee's
               contractor  relating to construction  and development of the Unit
               in accordance with the requirements of Pretzel Time.

         8.F.     LIMITATION ON LIABILITY.

         Pretzel Time shall not be liable to Franchisee,  the contractor, or any
other person,  and Franchisee  waives all claims for liability or damages of any
type  whatsoever  (whether  direct,  indirect,  incidental,   consequential,  or
exemplary),  on account of the  rendition  of any  services  by Pretzel  Time in
accordance  with  this  Section,  except  to the  extent  caused  by  the  gross
negligence  or  intentional  misconduct  of  Pretzel  Time,  and  then  any such
liability  or damages  shall be limited to five  thousand  dollars  ($5,000.00).
Without  limiting the generality of the  foregoing,  Pretzel Time shall not have
liability  with  respect  to any of the  following,  all of  which  are the sole
responsibility of Franchisee:

          (1). if   construction   of  the  Unit  does  not  fully  satisfy  the
               requirements  (if  any)  of  the  landlord,  the  architect,  the
               contractor,  and any governmental  agency having  jurisdiction or
               does not fully satisfy the criteria  established  by Pretzel Time
               for construction and development of Pretzel Time Units;

          (2). if the Unit improvements are not structurally  sound or free from
               defects or deficiencies;

          (3). if there are any construction delays or cost overruns; or

          (4). if  there  are  any  disputes  with  any  landlord,   contractor,
               subcontractor,  architect,  supplier or governmental  agency with
               respect to any aspect of the design, construction,  provision, or
               equipping of the Unit.

<PAGE>

9.       UNIT OPENING.

         9.A.     COMMENCEMENT OF OPERATIONS.

         Franchisee shall commence operation of the Franchise the earlier of: 1)
one  hundred  fifty (150) days after the  execution  of this  Agreement;  (2) as
specified in the lease for the Site; or (3) as otherwise required or approved in
writing by Pretzel Time. Failure to open the Unit within the aforementioned time
period shall  result in the  termination  of this  Franchise  Agreement  and all
franchise fees paid by Franchisee shall be nonrefundable.  Franchisee agrees not
to open the Unit for business until the following has occurred:

          (1). Pretzel  Time  approves  the  Unit  pursuant  to its  Pre-Opening
               Checklist;

          (2). Pre-opening  training of Franchisee  and Unit  personnel has been
               completed to Pretzel Time's satisfaction;

          (3). The  initial  franchise  fee and all  other  amounts  then due to
               Pretzel Time have been paid in full;

         (4).  Pretzel  Time has been  furnished  with  copies of all  insurance
         policies  required  by  this  Agreement,  or  such  other  evidence  of
         insurance  coverage and payment of premiums as Pretzel  Time  requests;
         and

     (5) Franchisee has executed Pretzel Time's wire transfer agreement.

         Franchisee  agrees  to open the  Unit for  business  on or  before  the
opening date specified in the lease if it has the  Landlord's  approval and only
after Pretzel Time notifies Franchisee that the conditions set forth in Sections
8 and 9 have been satisfied.

10.      FRANCHISEE TRAINING.

         10.A.    INITIAL TRAINING.

         Franchisee  acknowledges and agrees that, while Pretzel Time's training
program will provide  Franchisee  with the  fundamental  knowledge  necessary to
operate a unit,  Franchisee  cannot  expect  success  unless he devotes his best
personal efforts to the business and exercises good business judgment in dealing
with customers,  suppliers, and employees.  Prior to the Unit's opening, Pretzel
Time shall  furnish an initial  training  program on the  operation of a Pretzel
Time Unit which shall take place at Pretzel Time's  headquarters  in Harrisburg,
Pennsylvania,  or at a location  which will  provide the best  training  for the
Franchisee,  which may or may not be close to Pretzel Time's  headquarters.  The
Franchisee agrees that he and his Unit Manager shall attend the initial training
session held four (4) to eight (8) weeks prior to the Unit's  projected  opening
date. Pretzel Time will not charge for the initial training of the Franchisee or
if a corporation or partnership,  the Principal Owners of the Franchisee and the
Unit  Manager.  All  incidental  expenses  relative  to the  required  training,
including  travel  expenses,  hotel/motel  expenses,  and  meals  shall  be  the
responsibility  of  the  Franchisee  while  attending  training.  Prior  to  the
commencement  of the  operation  of the Unit,  the  manager  of the Unit  ("Unit
Manager") and the  Franchisee or if a corporation or  partnership,  one Owner of
the Franchisee as identified in Exhibit B, who will be personally overseeing the
Unit shall attend and  successfully  complete the Pretzel Time initial  training
program to the satisfaction of Pretzel Time.
<PAGE>

         The  Franchisee  and his  Unit  Manager  must  satisfactorily  complete
Pretzel  Time's  training as  determined  by Pretzel  Time, in its sole opinion,
before  Franchisee is allowed to operate the Franchise.  If Pretzel Time, in its
sole discretion, determines that Franchisee is unable to satisfactorily complete
the  training  program,  Pretzel  Time  shall have the right to  terminate  this
Agreement and no franchise fees shall be refunded.  The initial training program
shall cover material aspects of the operation of a Pretzel Time Unit,  including
financial   controls,   employee  relations,   food  preparation,   service  and
operational techniques,  sampling, recipes and cooking procedures, marketing and
public  relations,  cleanliness and maintenance  procedures,  and maintenance of
Pretzel  Time  System  standards.  Franchisee  shall  receive  one  copy  of the
Operations Manual, which cannot be reproduced, in whole or in part. In the event
that  the  Franchisee's  copy  is  lost  destroyed  or  significantly   damaged,
Franchisee  shall be  obligated  to obtain from Pretzel  Time,  at  Franchisee's
expense a replacement copy of the Operations Manual.

         10.B.    EMPLOYEE TRAINING.

         Pretzel  Time may  provide  to  Franchisee,  at  Franchisee's  request,
guidance in the selection of a Unit Manager and may provide periodic evaluations
of  Franchisee's  Unit,  Managers  and  employees,  but  without  any  liability
therefore to Pretzel Time. Franchisee shall hire all employees of the franchise,
be exclusively  responsible for the terms of their employment and  compensation,
and  implement a training  program for  employees of the  franchise.  Franchisee
agrees  to  maintain  a staff  of  trained  employees  to  operate  the  Unit in
compliance with Pretzel Time's standards.

         In the event the Unit Manager ceases to hold such full-time position at
the  Unit,  Franchisee  shall  have  thirty  (30)  days in  which to  appoint  a
substitute  or  replacement  Unit  Manager,  who must  attend  and  successfully
complete,  to  Pretzel  Time's  satisfaction  the  initial  training  program as
specified  above within sixty (60) days after  employment  as Unit  Manager.  If
Pretzel  Time in its sole  discretion  determines  that the Unit  Manager or any
subsequently  appointed Unit Manager has failed to  satisfactorily  complete the
initial  training  program or any  additional  or  refresher  training  program,
Franchisee  agrees to  immediately  hire a substitute  Unit Manager and promptly
arrange  for such  person  to  complete  the  initial  training  program  to the
satisfaction  of Pretzel Time.  Franchisee  agrees to notify Pretzel Time of any
new  Unit  Managers  for the  Unit  within  seven  (7)  business  days of  their
employment.  In the event  Franchisee  operates more than one (1) Unit, at least
one (1)  trained and  competent  Unit  Manager  referred to above shall act as a
full-time manager in each Territory. Franchisee shall keep Pretzel Time informed
at all times of the identity of any Unit Manager(s) of the Unit.

         All Unit  Managers  of the Unit must  have  successfully  completed  an
initial training program as specified by Pretzel Time at the sole expense of the
Franchisee, including, but not limited to, salary and incidental travel expenses
attendant to any training provided by Pretzel Time. Franchisee and Unit Managers
who  successfully  complete  training will receive a Training  Certificate  from
Pretzel Time.  Pretzel Time shall make training  available to Franchisee's  Unit
Manager during Pretzel Time's regularly  scheduled training course. In no event,
will  Pretzel Time be under any  obligation  to provide  individual  training to
Franchisee's  Unit  Managers.  Franchisee  agrees that each Unit  Manager  shall
participate at Franchisee's  expense in Pretzel Time's initial  training program
and all other mandatory  training  programs which may subsequently be offered by
Pretzel Time.
<PAGE>

         10.C.  ON-SITE TRAINING.

         Additionally,   Pretzel   Time  will   provide   on-site   training  at
Franchisee's  business  location for a period of five (5) days,  generally to be
commenced  immediately  prior to  Franchisee's  day of opening and continued the
first three (3) days of operation.  Franchisee  herein agrees to notify  Pretzel
Time,  in writing,  of his opening  date  twenty (20) days prior  thereto.  This
training  will include all  functions  required for the proper  operation of the
franchise.

         Should Franchisee  request  additional  assistance from Pretzel Time in
order to facilitate  the opening of the  Franchise,  and should Pretzel Time, in
its discretion,  deem it necessary,  feasible and appropriate to comply with the
request or should Pretzel Time determine that  additional  training is required,
Franchisee  shall  reimburse  Pretzel Time at Pretzel  Time's then current daily
training  service fee, for the expense of Pretzel Time providing such additional
assistance and for its training  related  expenses,  which may include,  travel,
room and board.

         10.D.    COMPANY GROWTH.

         Throughout  the  term of  this  Agreement,  Pretzel  Time  may  provide
Franchisee  with  information  on company  growth and  operations as well as new
techniques developed to reduce costs and/or enhance sales or profits.

         10.E.    RETRAINING PROGRAMS.

         Pretzel  Time shall  provide  re-training  programs  at a  location  of
Pretzel Time's choice from time to time for  experienced  franchisees  and their
managers and/or employees.  Pretzel Time may charge fees for refresher  training
courses  for  previously  trained  and  experienced  managers.  Fees for special
programs will be based upon Pretzel Time's actual costs and attendance  shall be
required. Attendance at retraining programs or seminars shall be at Franchisee's
sole expense,  provided,  however,  that attendance will not be required at more
than two (2) such  programs  in any  calendar  year and shall  not  collectively
exceed ten (10) business days in duration during any calendar year.
<PAGE>

         10.F.    OTHER GUIDANCE.

         Pretzel  Time may  advise  Franchisee  from  time to time of  operating
problems of the Unit which come to Pretzel Time's attention and, at Franchisee's
request but without any liability  therefore to Pretzel Time, Pretzel Time shall
furnish to Franchisee guidance in connection with:
                 
          (i)  Methods,  standards,   specifications  and  operating  procedures
               utilized by Pretzel Time Units;

          (ii) Purchasing  required  fixtures,  furnishings,  equipment,  signs,
               Products, materials and supplies;

          (iii) Advertising and Promotional programs;

          (iv) Employee training; and

          (v)  Administrative, bookkeeping, accounting and general operating and
               management procedures.

Such guidance shall, in Pretzel Time's  discretion,  be furnished in the form of
Pretzel  Time's  Operations  Manual,  bulletins  and  other  written  materials,
electronic computer messages,  telephone  conversations  and/or consultations at
Pretzel Time's offices or at the Unit. Pretzel Time will make no separate charge
to  Franchisee  for  such  operating  assistance  as  Pretzel  Time  customarily
provides.  From time to time, Pretzel Time may make special assistance  programs
available to  Franchisee,  however,  Franchisee  will be required to pay the per
diem fees and charges that Pretzel Time  establishes  from time to time for such
special assistance programs.

11.      ADVERTISING AND OTHER PROMOTIONS.

         11.A.    PROVIDING OF ADVERTISING MATERIALS.

         Franchisee  and Pretzel Time agree and  recognize  the value of uniform
advertising to the goodwill and public image of Pretzel Time Units. Pretzel Time
has  instituted  and  maintains and  administers  an  advertising  fund for such
advertising  or  public  relations   programs  as  Pretzel  Time,  in  its  sole
discretion,  may deem  necessary  or  appropriate  to  advertise  or promote the
Pretzel Time System,  nationally or regionally.  Pretzel Time will  periodically
provide Franchisee with programs,  promotional  concepts,  and other information
designed to enhance the operation of the  Franchise.  In addition,  Pretzel Time
may  provide  optional  special  promotions  from time to time  which will be at
Franchisee's cost, which may be mandatory. At its initial opening, Pretzel Time,
at  Franchisee's  expense,  shall  designate  and supply an initial  quantity of
forms,  literature,   display,  and  promotional  materials.  Pretzel  Time,  in
consideration of the Advertising Fund Fee, shall periodically provide Franchisee
with  camera  ready  advertising  materials.   Multiple  copies  of  advertising
materials will be furnished to Franchisee for an additional  fee,  including any
related shipping, handling and storage charges.

         11.B.    CONTROL OF ADVERTISING PROGRAMS AND CONCEPTS.

         Pretzel Time shall direct all such programs,  with sole discretion over
the creative concepts, materials,  endorsements, and media used therein, and the
placement  and  allocation  thereof.   The  manner,   media  and  cost  of  such
advertising,  public  relations  and  promotional  mailings  shall be solely and
completely  within the  discretion of Pretzel Time.  Pretzel Time shall have the
right to determine, in its sole discretion,  the target and market areas for the
development  and  implementation  of such  programs.  Pretzel  Time may  expend,
disburse and use funds from the Advertising  Fund, in its sole  discretion,  for
the following purposes:
<PAGE>

                  (1) The  creation  and  development  of nonlocal  advertising,
         promotional campaigns,  and public relations to promote and enhance the
         value of the Service  Marks and the  business  of all the Pretzel  Time
         retail establishments;

                  (2) Payments to Pretzel Time of such reasonable sums as may be
         necessary  for actual  costs of  advertising  production,  direct  mail
         purchases, and other media marketing tools;

                  (3) Payment of salaries and  benefits  for staff  personnel in
         the  marketing  and  public  relations  department  as  well  as  other
         administrative  costs and overhead expenses of the department  incurred
         by Pretzel Time;

                  (4) The  costs of  employing  advertising,  marketing,  public
         relations and promotion  agencies to assist in preparing and conducting
         media programs and activities and supporting public  relations,  market
         research and other advertising, promotion and marketing activities;

                  (5) Market  research  expenditures  related to the development
         and evaluation of the effectiveness of advertising and sales promotion;
         and

                  (6)  Costs  of  organizing   and  providing   facilities   for
         international, national, or regional franchisee conferences.

         Franchisee  understands and  acknowledges  that the Advertising Fund is
intended to maximize  recognition  of the Marks and  patronage  of Pretzel  Time
Units.  Although  Pretzel Time will endeavor to utilize the Advertising  Fund to
develop   advertising  and  marketing   materials  and  programs  and  to  place
advertising that will benefit all Pretzel Time Units, Pretzel Time undertakes no
obligation to ensure that  expenditures by the Advertising  Fund in or affecting
any geographic area are  proportionate or equivalent to the contributions to the
Advertising Fund by Pretzel Time Units operating in that geographic area or that
any  Pretzel  Time  Units  will  benefit   directly  or  in  proportion  to  its
contribution  to the  Advertising  Fund from the  development of advertising and
marketing materials or the placement of Advertising.

         11.C.    SEGREGATION OF ADVERTISING FUND.

         Pretzel  Time  herein   agrees  to   administratively   segregate   the
Advertising  Fund on its books and  records.  Fees paid by  Franchisee  into the
advertising  fund  shall  not  under any  circumstance  be used for the  general
operating  expenses of Pretzel Time but shall and will be used  exclusively  for
advertising  as outlined  herein.  Pretzel  Time may spend in any fiscal year an
amount greater or less than the aggregate  contributions  of the  franchisees to
the fund in that  year and  Pretzel  Time  may  make  loans to the fund  bearing
reasonable  interest  to cover  any  deficits  of the fund and cause the fund to
invest any surplus for future use by the fund. It is anticipated,  and it is the
intent of Pretzel Time that all  contributions to the Fund shall be expended for
advertising  and  promotional  purposes during Pretzel Time's fiscal year within
which  contributions  are made.  Any monies not  expended  in the fiscal year in
which they were  contributed  shall be applied and used for Fund expenses in the
following year.
       

<PAGE>

                   11.D. SUSPENSION OF ADVERTISING FUND FEES.

         Pretzel  Time  reserves  the right to  suspend  contributions/fees  and
operations of the  Advertising  Fund for one or more  periods,  and the right to
terminate the  Advertising  Fund, upon thirty (30) days' prior written notice to
Franchisee.  All unspent monies on the date of termination  shall be distributed
to Pretzel Time's  franchisees and Pretzel Time, its Affiliates and designees in
proportion to their  respective  contributions  to the Advertising Fund upon the
same terms and  conditions set forth herein upon thirty (30) days' prior written
notice Franchisee.

         11.E.    FRANCHISEE'S REQUIRED ADVERTISING EXPENDITURES.

         In addition to any contributions by Franchisee to the Advertising Fund,
Franchisee is required to spend on marketing and related programs such amount as
is  required  pursuant  to the terms and  conditions  of  Franchisee's  lease or
sublease.  Franchisee  acknowledges  such amounts will vary from lease to lease,
and therefore, all Pretzel Time Unit franchisees will not be obligated to expend
the same amount on local advertising and marketing of the Unit.

         11.F.    USE OF TRADEMARK REFERENCES AND APPROVAL
                  OF FRANCHISEE'S MARKETING.

         Franchisee further agrees that all advertising, promotion and marketing
by Franchisee shall be completely clear and factual and not misleading and shall
conform to the highest  standards of ethical  marketing and  promotion  policies
which may be prescribed from time to time by Pretzel Time.  Franchisee agrees to
use the  registration  symbol of "R" within a circle (7 ) in connection with its
use of the Marks.  Franchisee  agrees to refrain  from any business or marketing
practice  which may be  injurious  to the  business of Pretzel Time and the good
will associated with the Marks and other Pretzel Time Units.  Prior to their use
by  Franchisee,  all  press  releases,  literature,  and  samples  of all  local
advertising, marketing, point-of-purchase, and related materials not prepared or
previously  approved  by Pretzel  Time shall be  submitted  to Pretzel  Time for
approval,  which shall not be unreasonably  withheld.  If written disapproval is
not received within twenty (20) days from the date of receipt by Pretzel Time of
such  materials,  Pretzel Time shall be deemed to have  approved the  materials.
Franchisee  agrees not to use  promotional or advertising  materials  which have
been  disapproved  by Pretzel Time or that have not been approved for use within
the preceding twelve months.

         In  addition,  any  pamphlets,  brochures,  cards or other  promotional
materials  offering  free Products may only be used if prepared by Pretzel Time,
unless  otherwise  approved  in  advance by Pretzel  Time.  Notwithstanding  the
foregoing, Pretzel Time will give favorable consideration to Franchisee's use of
free product cards developed by Franchisee, if the cards clearly state that they
may only be  redeemed  at Pretzel  Time Units  owned by  Franchisee.  Franchisee
agrees to list and advertise the Franchise in the regular white pages  telephone
directories distributed within Franchisee's metropolitan area.

         Franchisee  agrees to distribute and display at Franchisee's  location,
literature,  display and promotional  materials  including  special  promotional
materials  as  Pretzel  Time may from  time to time make  available.  Franchisee
agrees that only those advertising,  promotional  materials,  or items which are
authorized  by  Pretzel  Time in  writing  prior to use  shall be used,  sold or
distributed,  and no  alternate  display or use of the Pretzel Time Service Mark
shall be made without the prior written permission of Pretzel Time.  Replacement
or updated literature, display,  point-of-purchase and promotional materials may
be obtained from Pretzel Time for a fee including shipping.
<PAGE>

12.      ADHERENCE TO UNIFORM STANDARDS.

         12.A.    STANDARDS AND OPERATIONS MANUAL.

         Franchisee  acknowledges  and agrees that the  operation of the Pretzel
Time Unit in accordance with the specifications, standards, operating procedures
and rules Pretzel Time prescribes for the operation of Pretzel Time Units is the
essence of this Agreement and is essential to preserve the goodwill of the Marks
and all  Pretzel  Time  Units.  Franchisee  agrees to operate his Unit in strict
compliance and adhere to Pretzel Time's Unit design,  signage,  interior  decor,
equipment and  inventory  requirements  and rules and  standards and  procedures
(hereinafter  referred to as "Standards") set forth in any Operations  Manual or
Training  Manual,  as periodically  modified and supplemented by Pretzel Time in
its  discretion  during the term of this  Agreement  ("Operations  Manual")  and
acknowledges that the same are reasonable,  necessary and essential to the image
and success of each Unit and the  Pretzel  Time System and agrees to comply with
all such  requirements  and  procedures.  The  Operations  Manual shall  contain
mandatory and suggested specifications,  standards and operating procedures that
Pretzel Time prescribes from time to time for Pretzel Time Units and information
relating to Franchisee's other obligations under this Agreement.  The Operations
Manual  sets forth  Standards  regulating  and  relating  to  certain  important
obligations  on  the  part  of  franchisees   and  sanctions  in  the  event  of
noncompliance  with such  obligations.  Pretzel Time may regulate,  designate or
approve any one or more of the following with respect to the Pretzel Time Unit:

         (1) Design, layout, decor, appearance and lighting;  periodic and daily
         maintenance,  cleaning  and  sanitation;  replacement  of  obsolete  or
         worn-out  fixtures,  furnishings,  equipment and signs; use of interior
         and exterior signs,  emblems,  lettering and logos and the illumination
         thereof;

         (2) Types,  models,  brands,  maintenance  and  replacement of required
         equipment, fixtures, furnishings and signs;


         (3) Approved,  disapproved and required  Products and other items to be
offered for sale;

         (4) Designated and approved  suppliers  (including  Pretzel Time and/or
         its Affiliates) of equipment, fixtures,  furnishings,  signs, Products,
         materials and supplies;

         (5)      Use and operation of an approved point of sale register;

         (6) Payment of vendors;  terms and  conditions  of sale and delivery of
         and payment for  Products,  materials,  supplies and  services  sold by
         Pretzel Time, its Affiliates or unaffiliated suppliers;

         (7) Marketing,  advertising  and  promotional  activities and materials
required or authorized for use;
<PAGE>

          (8)  Use of the Marks;

          (9)  Qualifications,  training,  dress,  appearance  and  staffing  of
               employees;

          (10) Minimum hours of operation;

          (11) Participation  in market  research  and  testing  and Product and
               service development programs prescribed by Pretzel Time;

          (12) Management  by Unit  Managers  who  have  successfully  completed
               Pretzel Time's initial training program; communication to Pretzel
               Time of the  identities  of such Unit  Managers;  replacement  of
               managers whom Pretzel Time determines to be unqualified to manage
               the  Pretzel  Time  Unit;  and  other  matters  relating  to  the
               management of the Pretzel Time Unit and its management personnel;

          (13) Use of a designated  computer  hardware  and software  system and
               equipment  with  telecommunications  capability,   including  the
               procedures for providing sales information of the Unit to Pretzel
               Time;

          (14) Bookkeeping,  accounting,  data  processing  and  record  keeping
               systems and forms,  methods,  formats,  content and  frequency of
               reports to Pretzel Time of sales, revenues, financial performance
               and  condition;  operational  information;  tax returns and other
               operating   and   financial   information,    including   without
               limitation, audited yearly financial statements;

          (15) Types,  amounts,  terms and conditions and approved  underwriters
               and
         brokers of public, product, business interruption, crime loss, fire and
         other  required  insurance  coverage;  Pretzel Time's rights under such
         policies as an  additional  named  insured;  required or  impermissible
         insurance contract  provisions;  assignment of policy rights to Pretzel
         Time; Pretzel Time's right to obtain insurance coverage for the Unit at
         Franchisee's  expense if Franchisee fails to obtain required  coverage;
         Pretzel Time's right to defend claims;  and similar matters relating to
         insured and uninsured claims;
<PAGE>

          (16) Compliance with applicable laws;  obtaining required licenses and
               permits;  adherence to good business  practices;  observing  high
               standards  of  honesty,   integrity,  fair  dealing  and  ethical
               business  conduct in all dealings with  customers,  suppliers and
               Pretzel   Time  and  its   Affiliates   and/or   designees;   and
               notification  of Pretzel  Time in the event any  action,  suit or
               proceeding  is commenced  against  Franchisee  or relating to the
               Unit; and

          (17) Regulation of such other elements and aspects of the  appearance,
               operation  of and conduct of business  by,  Pretzel Time Units as
               Pretzel  Time   determines   from  time  to  time,  in  its  sole
               discretion,  to be required to preserve or enhance the  efficient
               operation, image or goodwill of Pretzel Time Units and the Marks.

         12.B.    CONFIDENTIALITY OF OPERATIONS MANUAL.

         Pretzel Time will make  available to Franchisee  during the term of the
Franchise (1) copy of the Operations  Manual by loaning a copy of the Operations
Manual to Franchisee. Franchisee acknowledges and agrees that all manuals loaned
to Franchisee contain  confidential and proprietary  material and information of
Pretzel  Time  provided  to  Franchisee  is to be  used  by  Franchisee  only in
connection  with the  operation of the  franchised  Unit and other  Pretzel Time
Units. The Operations Manual contains trade secrets and confidential information
and will  remain the  property  of Pretzel  Time and shall be  returned to it on
termination of this Agreement.  Franchisee  covenants not to reveal the contents
of the Operations  Manual to  unauthorized  persons.  Franchisee may not, at any
time,  copy the Operations  Manual,  in whole or in part,  either  physically or
electronically. In the event Franchisee's copy of the Operations Manual is lost,
destroyed or significantly damaged, Franchisee shall be obligated to obtain from
Pretzel Time, at Pretzel Time's then applicable  charge,  a replacement  copy of
the Operations Manual.

         12.C.    INCORPORATION OF OPERATIONS MANUAL INTO AGREEMENT.

         The  Operations  Manual's  specifications,   standards,  and  operating
procedures  communicated to Franchisee in writing shall be deemed a part of this
Agreement and are  incorporated  herein by  reference.  Such  Operations  Manual
provisions and all reasonable  modifications shall be binding upon Franchisee to
the same extent as if set forth verbatim in this Franchise  Agreement,  and such
provisions  may be  changed  from  time to time by  Pretzel  Time,  in its  sole
discretion,  provided that changes are  reasonably  designed to enhance  Pretzel
Time's  Products,  the Pretzel  Time  System,  or  franchise  operation  and are
uniformly  applied  with  respect  to all  franchisees.  Any  administrative  or
financial  Section set forth in the  Operations  Manual shall be in addition to,
and not in derogation or limitation  of, any right or remedy  granted to Pretzel
Time  under  the  Franchise  Agreement,  the  Operations  Manual,  or any  other
document,  or  otherwise  available  to  Pretzel  Time,  at  law  or in  equity,
including,  without limitation,  the right to terminate a franchise in the event
of certain defaults or delinquencies.
<PAGE>

         12.D.    MODIFICATIONS/UPDATES OF OPERATIONS MANUAL.

          Franchisee  understands  and agrees  that the  Pretzel  Time System is
constantly  being  modified  and  improved,  and  that  such  modifications  and
improvements  require  changes  from time to time in the  system of  operations.
Franchisee  further  agrees  to  accept  and  comply  with  such  modifications,
revisions,  and additions to the Pretzel Time System and Operations Manual which
Pretzel Time in the good faith exercise of its judgment believes to be desirable
and reasonably necessary in the time period indicated by Pretzel Time.

         Franchisee  agrees  that  Standards  may be  periodically  modified  by
Pretzel  Time and that such  modifications  may  obligate  Franchisee  to invest
additional capital in the Unit and/or incur higher operating costs. Pretzel Time
will not obligate  Franchisee to invest  additional  capital at a time when such
investment cannot in Pretzel Time's reasonable  judgment be amortized during the
remaining term of this  Agreement.  Franchisee  hereby agrees that standards and
specifications  prescribed  from  time  to  time in the  Operations  Manual,  or
otherwise  communicated  to  Franchisee  in  writing  or  electronically,  shall
constitute provisions of this Agreement as if fully set forth herein.

13.      UNIT IMAGE AND OPERATION.

         13.A.    CONDITION AND APPEARANCE OF UNIT.

         Franchisee agrees that:

                  (1) neither the Unit nor the Site will be used for any purpose
         other than the operation of a Pretzel Time Unit in full compliance with
         this Agreement or other agreements with Pretzel Time; and

                  (2)  Franchisee  will maintain the condition and appearance of
         the Unit, its equipment, furnishings, fixtures, and signs in accordance
         with the  specifications  and standards of Pretzel Time and  consistent
         with  the  image  of a  Pretzel  Time  Unit  as a  first-class,  clean,
         sanitary,  attractive and efficiently  operated food service  business;
         and
<PAGE>

                  (3)  Franchisee  will  perform  such  maintenance  (including,
         without limitation,  maintenance  procedures and routines which Pretzel
         Time  prescribes  from  time  to  time)  with  respect  to  the  decor,
         equipment, fixtures,  furnishings,  vehicles, and signs of the Unit and
         the Site,  as may be required or directed by Pretzel  Time from time to
         time to maintain such condition,  appearance,  and efficient operation,
         including, without limitation:

          (a)  continuous  and thorough  cleaning and sanitation of the interior
               and exterior of the Unit;


          (b)  thorough repainting and redecorating of the interior and exterior
               of the Unit and/or the Site at reasonable intervals;

          (c)  interior and exterior repair of the Unit and/or Site; and

          (d)  repair or replacement of damaged, worn out or obsolete
                  furnishings,  equipment,  fixtures  and signs,  provided  that
                  Pretzel  Time  will not  require  Franchisee  to  replace  any
                  obsolete equipment unless Pretzel Time has initiated a program
                  to  replace  such  equipment  as it becomes  necessary  in its
                  company-owned Pretzel Time Units; and

                  (4) Franchisee  will not make any material  alterations to the
         Site or to the appearance of the Unit as originally developed,  without
         prior approval in writing by Pretzel Time; and

                  (5) Upon notice from Pretzel  Time,  Franchisee  shall remodel
         and conform  Franchisee's  building design, Trade Dress, color schemes,
         and  presentation  of Marks to Pretzel Time's then current public image
         within a  reasonable  amount of time,  which  shall not  exceed six (6)
         months.  Such a remodeling may include extensive  structural changes to
         the Unit  fixtures and  improvements  as well as such other  changes as
         Pretzel Time may direct and Franchisee  shall  undertake such a program
         promptly upon notice from Pretzel Time;  provided the remodeling  shall
         not be  required  until  such time as  Pretzel  Time has  commenced  or
         completed a similar  program in at least fifty  percent  (50%) of those
         Pretzel Time Units owned and operated by Pretzel Time. This requirement
         shall not apply in the  event  notice  from  Pretzel  Time is  received
         during the last year of the term hereof or the term of any agreement by
         virtue of which Franchisee occupies the Unit.

         In addition to Pretzel Time's rights to terminate this Agreement as set
forth herein,  if Franchisee  does not maintain the condition and  appearance of
the Unit as herein  required,  Pretzel  Time,  may,  upon not less than ten (10)
days'  written  notice  (or, in cases of health or  sanitation  hazards or other
public endangerment, immediately on oral or written notice) to Franchisee:

          (i)  arrange  for  the  necessary  cleaning  or  sanitation,   repair,
               remodeling, upgrading, painting or decorating; or

          (ii) replace the necessary fixtures, furnishings, equipment, signs.

         If Franchisee  fails or refuses to initiate  within ten (10) days after
receipt  of  a  notice  that  the  general  state  of  repair,  appearance,  and
cleanliness of your store does not meet Pretzel Time's standards, and thereafter
continue in good faith and with due  diligence a bona fide  program to undertake
and complete required  maintenance or refurbishing,  Pretzel Time has the right,
but is not  obligated,  to enter upon the  premises  of the Unit and effect such
maintenance and  refurbishing on Franchisee's  behalf,  and Franchisee shall pay
the entire cost thereof to Pretzel Time on demand.


<PAGE>



         13.B.  UNIT MENU.

         Franchisee  agrees that the Unit shall offer for sale all  Products and
no other  products,  which Pretzel Time, in its sole  discretion,  may authorize
and/or require from time to time for the Unit.  Franchisee  agrees that the Unit
shall not offer for sale or sell any  Products  or  services at or from the Unit
which have not been  approved in writing by Pretzel Time or use the Site or Unit
for any purpose  other than the  operation  of a Pretzel  Time Unit.  Franchisee
agrees that the Unit shall not sell any  Products at, from or away from the Site
until Pretzel Time, in its sole discretion,  has approved the same, provided the
foregoing  shall not limit  Franchisee  to sample in front of the lease  line as
limited in  Franchisee's  lease.  Pretzel Time  reserves the right to change the
types of  authorized  Products and require  Franchisee to offer to sell and sell
the  new,  modified  or  substituted  Products.  Pretzel  Time may  develop  new
Products,  methods  of  operations,  and  standards  and may  provide  you  with
information about developments.  Franchisee also acknowledges and agrees that if
Pretzel Time requires the Unit to use new or  substitute  products not currently
offered at Pretzel  Time  Units,  Franchisee  agrees to offer such  Products  in
compliance  with  Pretzel  Time's   specifications,   standards  and  procedures
prescribed in the  Operations  Manuals or otherwise in writing and to diligently
pursue  obtaining  any  permits  and  take  such  actions  (including,   without
limitation,  constructing  improvements  and  acquiring  fixtures,  furnishings,
equipment,  supplies, and materials) required to offer such Products. Franchisee
acknowledges  and  understands  that such  modifications  to the  Products to be
offered  by the Unit  may  require  Franchisee  to incur  additional  costs  and
expenses to operate the Unit, including, without limitation, the purchase and/or
lease of additional or substitute furnishings,  furniture, fixtures or equipment
and Franchisee agrees to incur such expenses in connection therewith.

         13.C.    ADHERENCE TO APPROVED ITEMS.

         The  reputation  and goodwill of all Pretzel Time Units are based upon,
and can only be maintained by, the sale of  distinctive,  high-quality  Products
and the  presentation,  packaging  and service of Products in an  efficient  and
appealing  manner.  Pretzel  Time has  developed  and shall  continue to develop
certain  proprietary food products which will be prepared by or for Pretzel Time
according to Pretzel Time's recipes and formulas. Pretzel Time has developed and
shall continue to develop  standards and  specifications  for fresh  hand-rolled
pretzels, frozen pretzels,  pretzel toppings,  beverages and other healthy snack
food  products,   materials  and  supplies   incorporated  in  or  used  in  the
preparation, baking, or serving of Products authorized by Pretzel Time. The need
for quality and quantity control in the Products offered for sale at the Unit is
acknowledged  by  Franchisee.  All  Products  offered by  Franchisee  must be of
uniform  quality and quantity  and offered for sale to the public in  accordance
with Pretzel Time's  specifications  as set forth in Pretzel  Time's  Operations
Manual and as may be amended from time to time.



<PAGE>


         Pretzel  Time has  approved  and shall  review and  continue to approve
suppliers and  distributors  of the  foregoing  Products,  supplies,  materials,
equipment,  fixtures  and  machines  that  meet  Pretzel  Time's  standards  and
requirements  including,  without  limitation,  quality,  quantity and portions,
prices,  output requirements,  distribution methods and locations,  standards of
service, financial capability,  customer service and other criteria.  Franchisee
agrees that minimum standards for items of inventory,  Products,  machines,  and
equipment  may  be  recognized  by  brand  name  rather  than  by  technical  or
engineering description.

         Franchisee  agrees  that  it  will  use  all  equipment  and  Products,
including, without limitation, food products,  smallwares,  equipment, and paper
products as designated by Pretzel Time and shall purchase Pretzel Time's private
label  food  products,   materials,  supplies  and  proprietary  food  products,
ingredients,  spices, sauces, mixes,  beverages,  materials and supplies used in
the  preparation of Products  developed by or for Pretzel Time or its Affiliates
whether or not pursuant to a special recipe or formula or bearing the Marks only
from Pretzel  Time,  its  Affiliates  or  non-affiliated  sources  designated by
Pretzel Time.  Franchisee  further agrees to purchase only from distributors and
suppliers  approved  or  required by Pretzel  Time.  Franchisee  agrees that the
approved Products, equipment, smallwares, and inventory used on the premises may
alter from time to time as Pretzel Time reasonably deems  necessary.  Franchisee
agrees to offer for sale only those  Products  approved  by Pretzel  Time and no
others without the prior written approval of Pretzel Time. Franchisee shall not,
after receipt in writing of any modification of an approved or required supplier
or distributor,  manufacturer  of equipment,  products,  materials,  supplies or
other items  reorder any product  from any  supplier or  distributor  that is no
longer  approved.  Pretzel Time may approve or require a single  distributor  or
supplier  for any  Products,  materials or supplies and may approve or require a
distributor or supplier only as to certain products, materials and supplies, and
such approval may be temporary pending a further  evaluation of such distributor
or supplier by Pretzel Time. Pretzel Time may concentrate  purchases with one or
more distributors or suppliers to obtain lower prices and/or advertising support
and/or  services for the benefit of Pretzel Time, the Pretzel Time System and/or
Pretzel Time Units.

         Pretzel Time will loan to Franchisee a list of approved  brand Products
for use during the term of this  Franchise  Agreement  at the  initial  training
session.  Franchisee  agrees to not copy the list.  Franchisee will,  during the
term of this Agreement and after its  termination  or  expiration,  maintain the
list  and its  contents  in  strict  confidence,  and  upon  the  expiration  or
termination of this Franchise Agreement,  whichever is earlier, will immediately
return it to Pretzel Time.  Pretzel Time shall promptly provide  Franchisee with
any  amendments to the  designated  list of inventory of available  Products and
supplies to be carried and sold at Franchisee's  location.  Franchisee  shall at
all times  maintain an adequate  inventory of approved  Products  sufficient  in
quality and variety to realize the full potential of the Unit.

         13.D.    EXCEPTION PROCESS.

         If   Franchisee   proposes  to  purchase   materials  or  supplies  not
theretofore  approved by Pretzel Time as meeting its  specifications,  or from a
supplier or  distributor  not  previously  approved by Pretzel Time,  Franchisee
shall first notify Pretzel Time and request  Pretzel  Time's  approval using the
special exception form provided to Franchisee in its Operations  Manual, and pay
any reasonable fees that Pretzel Time designates therefor.  Further,  Franchisee
agrees to use all forms  specified and developed by Pretzel Time for  requesting
any exceptions in products or suppliers.  Pretzel Time may require submission of
sufficient information and samples to determine whether such materials, supplies
or suppliers meet its specifications as well as financial  information regarding
the  supplier.  Pretzel Time will advise  Franchisee  within a  reasonable  time
whether such


<PAGE>


materials or supplies meet its specifications.  Pretzel Time does not maintain a
formal criteria for approving materials,  supplies or suppliers.  All approvals,
disapprovals  and  revocations of approval of suppliers will be  communicated to
Franchisee,  in writing,  and shall be in the sole  discretion  of Pretzel Time.
Franchisee  must  comply  with  the  following  conditions  in  order  to seek a
substitution for a Pretzel Time approved Product:

                  (1) Franchisee  shall submit a written request to Pretzel Time
                  for approval of a non-approved supplier or product;

                  (2)  Franchisee  and  supplier  shall  demonstrate  to Pretzel
                  Time's  reasonable  satisfaction that it is able to supply the
                  commodity  which  meets  Pretzel  Time's   specifications   to
                  Franchisee; and

                  (3)  The  supplier   shall   demonstrate   to  Pretzel  Time's
                  reasonable  satisfaction that the supplier is of good standing
                  in the  business  community  with  respect  to  its  financial
                  soundness and the  reliability  of its product and service and
                  shall  request  in  writing  to  Pretzel  Time to be  named an
                  approved supplier.

         13.E.  PROMOTIONAL ALLOWANCES.

         Franchisee  acknowledges  and agrees that Pretzel Time may, in its sole
discretion,  collect  and  retain all  allowances,  benefits,  credits,  monies,
payments  or  rebates   (collectively   "Promotional   Rebates"),   whether  for
promotional,  advertising  or other  purposes,  offered to Franchisee or Pretzel
Time or its Affiliates by manufacturers,  suppliers and distributors  based upon
Franchisee's  purchases of Products or other products and materials.  Franchisee
assigns to Pretzel  Time or its designee all of  Franchisee's  right,  title and
interest  in and to any and  all  such  Promotional  Allowances  and  authorizes
Pretzel  Time or its  designee to collect any such  Promotional  Allowances  for
remission to the general operating funds of Pretzel Time.

14.      FRANCHISEE OPERATIONS.

         14.A.    MANAGEMENT.

         Franchisee agrees that he will at all times faithfully,  honestly,  and
diligently  perform his obligations  hereunder,  that he will continuously exert
his best efforts and shall  continually  train and  supervise  his  personnel to
Pretzel Time's  reasonable  standards,  in  furtherance  of the mutual  business
interests of both Pretzel Time and Franchisee and that he will not engage in any
other business or activity that may conflict with his obligations  hereunder.  A
Unit  shall be under  the  direct,  on-premises  supervision  of a  trained  and
competent  Franchisee  or a  trained  and  competent  employee  acting as a Unit
Manager  at  all  times.  Franchisee  shall  remain  active  in  overseeing  the
operations of the Unit  conducted  under the  supervision  of such Unit Manager.
Pretzel  Time shall have the right to deal with the Unit  Manager and  assistant
managers on matters  pertaining to the  day-to-day  operations of, and reporting
requirements  for the Unit.  Franchisee shall be required to notify Pretzel Time
within seven (7) business days of changing Unit Managers.  Franchisee shall hire
all employees of the Unit and shall be exclusively  responsible for the terms of
their  employment and compensation and for the proper training of such employees
in the operation of the Unit.
<PAGE>

         If the Unit at any time is not being  managed by you or a Unit  Manager
who shall have satisfactorily completed Pretzel Time's training program, Pretzel
Time is  authorized,  but is not  required to  immediately  appoint a Manager to
maintain  the  operations  of the Unit for you.  Pretzel  Time has the  right to
change a reasonable fee for such management  services,  not to exceed our costs,
and to cease to provide such  management  services at any time.  Pretzel  Time's
right to manage a Unit and obtain  reimbursement  for costs also  applies in the
event of your death or disability.

         14.B.  SUFFICIENT WORKING CAPITAL.

         Franchisee shall maintain an adequate sales force to serve properly all
customers,  and shall  carry at all times a stock of  merchandise  of such size,
character,  quality and price to produce the maximum return to Franchisee and so
as to produce all of the gross  revenue  which may be produced by such manner of
operation.

         14.C.  FILING OF OPERATIONS AND SALES REPORTS.

         Franchisee's  net revenues and operational  analysis are to be reported
on or before Tuesday at 12:00 P.M.  Eastern  Standard Time (or Eastern  Daylight
Savings  Time) or any other  time  reasonably  designated  by Pretzel  Time,  to
Pretzel Time on forms  designated by Pretzel Time for the immediately  preceding
week.  If the gross sales report is not submitted as herein  specified,  Pretzel
Time may, at its option,  charge a late fee of $50.00 to Franchisee.  There will
only be one late fee for each late report.

         14.D.    EMPLOYEE DRESS AND CUSTOMER SERVICE.

         The  presentation  of an uniform  image is  essential  to a  successful
franchise  system.  Franchisee  shall cause all  employees of  Franchisee  while
working  at the  franchise  location  to dress  appropriately  (in the  specific
uniform  approved and  designated  by Pretzel  Time) in keeping with the Pretzel
Time image,  as Pretzel Time may designate  from time to time, to present a neat
and clean  appearance  and to render  confident  and  courteous  service  to the
Franchise's customers.

         14.E.  COMPLIANCE WITH LAWS AND GOOD BUSINESS PRACTICES.

         Franchisee  shall secure and maintain in force in his name all required
licenses,  permits,  and  certificates  relating to the conduct of his  business
pursuant to this  Agreement.  Franchisee  will  conduct the  Franchise in strict
compliance  with  all  applicable  laws,  ordinances,   regulations,  and  other
requirements  of any federal,  state,  county,  municipal  or other  government,
including,   without  limitation,  those  laws  and  regulations  pertaining  to
preparation,  purchase  and  handling of food  products,  occupational  hazards,
health,  safety and sanitation,  worker's compensation  insurance,  unemployment
insurance,  and  withholding  and payment of all taxes.  While  Pretzel Time may
advise  Franchisee  as  a  courtesy  on  any  applicable  laws,  ordinances,  or
regulations,  Pretzel Time  undertakes  no duty to do so and  Franchisee  hereby
acknowledges  it is Franchisee's  sole duty to inquire  regarding and concerning
all laws,  ordinances,  and  regulations  affecting  the Unit,  its  operations,
employees and Franchisee.
<PAGE>

         Franchisee shall in all dealings with its customers, suppliers, Pretzel
Time, and public officials adhere to high standards of honesty,  integrity, fair
dealing and ethical conduct.  Franchisee  agrees to refrain from any business or
advertising  practice which may be injurious to the business of Pretzel Time and
the goodwill associated with the Marks and other Pretzel Time Units.

         Franchisee  shall notify  Pretzel  Time within three (3) business  days
after the commencement of any action, suit, proceeding or issuance of any order,
writ, injunction, award or court decree which may adversely affect the operation
or financial  condition of Franchisee or the unit or immediately  notify Pretzel
Time of any notice of health or sanitation violation.

         14.F.    PAYMENT OF TAXES.

         Franchisee  shall be  solely  responsible  for  payment  of all  taxes,
including, but not limited to, real estate, sales, payroll,  franchise,  income,
personal  property,  and gross  receipts taxes which are assessed as a result of
Franchisee's operation of the Franchise.

         14.G.    SALE OF PRODUCT.

         Franchisee agrees not to sell or offer to sell any materials, supplies,
or  inventory  used in the  preparation  of any of the  Products  other  than to
Pretzel  Time and that he shall  not  sell,  dispense,  give  away or  otherwise
provide without Pretzel Time's prior written consent any product except by means
of retail sales in the  franchise  location.  Franchisee  may only sell finished
Products  and may not sell any Products to any person or entity  purchasing  the
Products for resale.  Notwithstanding  the foregoing,  Franchisee may offer free
samples of  Products  at or  directly  in front of the Unit to retail  customers
only.

         14.H.    COOPERATION.

         Franchisee  agrees that he shall  cooperate with Pretzel Time in taking
any action, or refraining from any action, which in the judgment of Pretzel Time
is  necessary or desirable to promote and enhance the quality of the products of
the Franchise location, the service provided by the Franchisee,  or the image of
the Franchise in the community.

         14.I.    INSURANCE.

         Franchisee shall maintain at Franchisee's expense, in form, amounts and
with insurers  satisfactory  to Pretzel Time,  which  insurers must have an A.M.
Best  Company  rating of "A-" or better and naming  Pretzel  Time an  additional
insured,  insurance  against all types of public  liability with personal injury
coverage and property damage coverage. In addition to coverage as aforesaid such
insurance  shall  include  coverages as set forth in the  Operations  Manual and
shall contain a provision  obligating  all insurers to provide a written  notice
Pretzel Time of any  cancellation  or  modification  of coverage at least thirty
(30) days prior to the effective date of such modification or cancellation.

         The insurance afforded by the policy or policies  respecting  liability
shall  not be  limited  in any  way by  reason  of any  insurance  which  may be
maintained  by  Pretzel  Time.  Within  sixty  (60) days of the  signing of this
Agreement,  but in no event later than the date on which Franchisee  acquires an
interest in the real  property  (by lease or  purchase) on which it will develop
and operate the Franchise,  a Certificate of Insurance  showing  compliance with
the foregoing  requirements shall be furnished by Franchisee to Pretzel Time for
approval.  Such certificate shall state that said policy or policies will not be
canceled or altered  without at least thirty (30) days prior  written  notice to
Pretzel Time and shall reflect proof of payment of premiums. Maintenance of such
insurance  and the  performance  by  Franchisee  of the  obligations  under this
Section shall not relieve Franchisee of liability under the indemnity  provision
set forth in this  Agreement.  Minimum  limits as required above may be modified
from time to time, as conditions require by written notice to Franchisee.
<PAGE>

         Should  Franchisee not procure and maintain such insurance  coverage as
required  by Pretzel  Time,  Pretzel  Time  shall have the right and  authority,
without any obligation to do so, immediately procure such insurance coverage and
to charge same to Franchisee,  which charges  together with a reasonable fee for
expenses incurred by Pretzel Time in connection with such procurement,  shall be
payable by Franchisee immediately upon notice.

         Franchisee  shall fully  cooperate  with Pretzel Time in its efforts to
obtain  such  insurance  policies,  promptly  execute  all forms or  instruments
required to obtain or maintain such insurance policies, allow inspections of the
Unit or vehicles  which are  required to obtain and maintain  insurance  and pay
Pretzel Time on demand for any costs or premiums.

         14.J.    SUGGESTED RETAIL PRICES.

         Pretzel  Time  may  from  time to time  advise  or  offer  guidance  to
Franchisee  relative to prices for Products  offered for sale by Franchisee that
in Pretzel Time's judgment  constitute good business practice.  Franchisee shall
not be  obligated  to accept any such advice or guidance and shall have the sole
right  to  determine  and to sell  products  at any  price  that it  determines.
Whenever Pretzel Time recommends a retail price, such  recommendations are based
on Pretzel  Time's  experience  concerning  all factors that enter into a proper
price, but such recommendation is in no manner binding on Franchisee and no such
advice or guidance  shall be deemed or construed to impose upon  Franchisee  any
obligation  to charge any  fixed,  minimum  or  maximum  prices for any  product
offered for sale by the Franchise.  Pretzel Time reserves the right to advertise
retail  prices of Pretzel Time  Products,  provided  that such retail prices are
qualified as "suggested." The parties understand and agree that such advertising
shall not be  construed  as  requiring  Franchisee  to adhere to such prices but
Franchisee shall have complete freedom to establish retail prices.


<PAGE>


15.      ACCOUNTING, REPORTS AND FINANCIAL STATEMENTS.

         15.A.  ESTABLISHMENT OF ACCOUNTING SYSTEM.

         Franchisee  shall  establish at his own expense a complete and accurate
bookkeeping,  accounting,  record keeping and data processing system prepared in
accordance with generally accepted  accounting  principles and conforming to the
requirements and formats that Pretzel Time prescribes from time to time. Pretzel
Time shall provide  Franchisee with forms on which to maintain certain sales and
operational  data.  Franchisee  shall furnish to Pretzel Time on said forms that
Pretzel Time prescribes from time to time:

         (i) On Tuesday of each week,  a report on the Unit's net  revenues  and
         sales and operations for the previous week;

         (ii) Every six calendar month period,  a balance sheet and a profit and
         loss statement for the Unit for the previous  semi-annual  period and a
         year to-date  statement  of  financial  condition as of the end of such
         previous period; and

         (iii) Within  thirty (30) days after  Franchisee's  year end, an annual
financial report.

The reports  required in Section 15.A. (ii) and (iii) if not audited,  should be
signed  by the  Franchisee  or its  financial  officer,  attesting  that (1) the
reports are true and accurate,  (2) they are prepared in accordance with GAPP on
a basis  consistent  with prior periods,  (3) they fully describe and completely
disclose the information sought, and (4) the signer has made diligent efforts to
ascertain the truth and completeness of the information.

         15.B.   MAINTENANCE OF RECORDS.

         Franchisee  agrees, at all times, he shall keep and maintain  adequate,
accurate,  true, and proper records, books, reports, data, and accounts relative
to the  franchise  in the English  language  and in  accordance  with  generally
accepted accounting principles, and retain the records for a period of three (3)
years  after  the date they  were  prepared,  from  which  there may be  readily
determined the  information  required in the operating  reports to be filed with
Pretzel Time. Such records include, without limitation, daily cash reports, cash
receipts  journal  and general  ledger,  cash  disbursements  journal and weekly
payroll register,  monthly bank statements and daily deposit slips and cancelled
checks;  tax returns,  supplier  invoices,  dated cash  register  tapes,  weekly
inventories, sales reports, financial statements and tax returns.

         Franchisee hereby authorizes  Pretzel Time to utilize the data supplied
by  Franchisee  under this  Section  in any  publication,  discovery  statement,
Offering  Circular,  or  advertisements  related  to the sale of  Franchises  or
related  entities  by Pretzel  Time,  anywhere,  at any time,  without  specific
compensation therefor.
<PAGE>


16.      AUDITS AND INSPECTIONS.

         16.A.    AUDITS.

         Pretzel  Time or its  designee  shall have the right at any time during
business  hours and without prior notice to  Franchisee,  to inspect,  audit and
copy or the right to cause to be  inspected,  audited and copied,  the  business
records,  bookkeeping and accounting  records,  sales and income tax records and
returns and other records of the Franchised Business,  including but not limited
to,  daily  cash  reports,  cash  receipts  journal  and  general  ledger,  cash
disbursements  journal and weekly payroll register,  monthly bank statements and
daily deposit slips and cancelled checks; tax returns,  supplier invoices, dated
cash register tapes, weekly inventories, sales reports, financial statements and
tax returns and the books and records of any  corporation or  partnership  which
holds the Franchise  including the personal financial records and tax returns of
the Franchisee during and after the term of the Franchise Agreement.  Franchisee
agrees to maintain on the premises  all sales and  operational  information  for
four weeks.

         Any such  inspection  or audit will take place at a time which will not
interfere with  Franchisee's  normal business.  Franchisee shall fully cooperate
with Pretzel Time's representatives and independent accountants hired by Pretzel
Time to conduct any such inspection or audit.  If Pretzel Time deems  necessary,
Franchisee shall deliver to Pretzel Time or its designated  agents copies of all
bookkeeping  records not already in the  possession of Pretzel  Time,  including
customer  records,  cash  register  tapes,  sales and  purchase  records and tax
records,  to enable Pretzel Time or its representative or designee to adequately
audit Franchisee's  gross sales.  Franchisee hereby waives any right to withhold
tax records relative to the Franchise as privileged information. Each report and
financial  statement  shall be signed and verified by  Franchisee  in the manner
Pretzel Time prescribes.  Pretzel Time reserves the right to require  Franchisee
to have audited or reviewed financial statements prepared on an annual basis.

         In the event  that an audit  discloses  that  Franchisee's  actual  net
revenues exceed  Franchisee's  reported net revenues by two percent (2%) or more
for any thirty day  period,  Franchisee  is  obligated  to pay to Pretzel  Time,
within  fifteen (15) days after receipt of the  inspection or audit report,  the
royalty of seven percent (7%) and the  Advertising  Fund Fee of one percent (1%)
of the amount of such  understatement  plus interest from the date such payments
were originally due. The audit will be conducted at the expense of Pretzel Time,
provided that if an audit  disclosed an  understatement  of two percent (2%), as
described above,  Franchisee will bear the cost of the audit,  including without
limitation,  the charges of attorneys  and any  independent  accountants,  their
travel   expenses,   room  and  board,   and   compensation  of  Pretzel  Time's
representatives  and  independent  accountants.  Providing  that in no case will
Franchisee be obligated to pay more than ten thousand dollars ($10,000) for such
inspection  or audit  costs.  The  foregoing  remedies  shall be in  addition to
Pretzel Time's other remedies and rights under this Agreement or applicable law.
<PAGE>

         16.B.    RIGHT OF ENTRY AND INSPECTION.

         To determine  whether  Franchisee  and the Unit are complying with this
Agreement and with all Pretzel Time's  standards and operations as prescribed by
Pretzel Time,  Pretzel Time or its designated agents shall have the right at any
reasonable time and without prior notice to Franchisee to:

         a.  Inspect the Unit;

         b. Observe,  photograph  and video tape the Unit's  operations for such
         consecutive or intermittent periods as Pretzel Time deems necessary;

         c. Remove  samples of any  Products,  materials or supplies for testing
and analysis;

         d.  Interview personnel of the Unit;

         e.  Interview customers of the Unit; and

         f. Inspect and copy any books,  records and  documents  relating to the
         operation  of the Unit.  Franchisee  agrees  to  cooperate  fully  with
         Pretzel Time in connection with any such inspections,
observations,  photographing,  video  taping,  Product  removal and  interviews.
Franchisee  shall present to his customers  such comment or evaluation  forms as
Pretzel Time periodically  prescribes and shall  participate  and/or request his
customers  to  participate  in any surveys  performed by or on behalf of Pretzel
Time. At the conclusion of his inspection,  Pretzel Time's field  representative
shall prepare a written report which shall contain all of his  observations  and
conclusions.  If the field representative  determines that a condition amounting
to a default of this Agreement has occurred or exists,  this conclusion shall be
promptly communicated to Franchisee and Pretzel Time.

17.      TRANSFER, ASSIGNMENT AND REPURCHASE.

         17.A.  BY PRETZEL TIME.

         This Agreement is fully transferable by Pretzel Time and shall inure to
the benefit of any  assignee,  transferee  or other legal  successor  to Pretzel
Time's interest  herein.  If Pretzel Time's assignee will perform any of Pretzel
Time's obligations under this Agreement,  then that assignee must be financially
capable of performing  those  obligations and the assignee must expressly assume
and agree to perform  them.  Franchisee  agrees that Pretzel Time shall have the
right,  from time to time, to delegate the  performance of any portion or all of
its obligations and duties under this Agreement.
<PAGE>

         17.B.  BY FRANCHISEE.

         Franchisee  understands  and  acknowledges  that the  rights and duties
created by this Franchise Agreement are personal to Franchisee (or if Franchisee
is a  corporation  or  partnership,  to its  Owners) and that  Pretzel  Time has
granted the Franchise to Franchisee in reliance upon Pretzel Time's  perceptions
of the individual or collective character,  skill, aptitude,  attitude, business
ability and  financial  capacity of  Franchisee  (or its  Owners).  Accordingly,
Franchisee agrees no Transfer shall be made without Pretzel Time's prior written
approval.  Any Transfer  without such approval shall constitute a breach of this
Agreement  and shall be void and of no  effect.  Pretzel  Time's  consent to the
assignment  shall  neither  constitute  a  novation  or change  in  Franchisee's
obligations under this agreement,  nor constitute a waiver of any claims Pretzel
Time may have  against  Franchisee  (or its  Owners)  nor be  deemed a waiver of
Pretzel Time's right to demand the transferee's exact compliance with all of the
terms or conditions of this Agreement.

         17.C.  CONDITIONS FOR APPROVAL OF TRANSFER.

         If  Franchisee  is in full  compliance  with this  Agreement  (and,  if
Franchisee is a corporation or  partnership,  its Owners are in full  compliance
with this Agreement),  Pretzel Time shall not unreasonably withhold its approval
of a Transfer that meets all of the following requirements:

         (1) The  transferee  and its  Owners  must  meet  Pretzel  Time's  then
         applicable  standards for Pretzel Time Unit  franchisees  and must have
         had sufficient business experience,  aptitude,  and financial resources
         to operate the Unit;

         (2) Franchisee has paid such royalty,  advertising  fund fees,  amounts
         owed for purchases by Franchisee  from Pretzel Time and its  Affiliates
         and all other amounts owed to Pretzel Time or its  Affiliates and third
         party  creditors and shall have  submitted to Pretzel Time all required
         reports and statements;

         (3)  Franchisee or the  transferee has paid Pretzel Time's then current
         transfer fee to defray expenses  Pretzel Time incurs in connection with
         the  transfer,  except that if the  proposed  Transfer  is, to or among
         Owners of Franchisee, this provision shall not apply;
<PAGE>

         (4) The  Transferee  and/or its Unit  Manager  have  agreed to complete
         Pretzel  Time's  training  program to Pretzel Time's  satisfaction  and
         prior to the date of transfer;

         (5) The  Transferee  has  agreed  to be bound by all of the  terms  and
         conditions of this Agreement and executes a current Franchise Agreement
         and other franchise documents, a sublease agreement,  if any, and other
         documents required by Pretzel Time;

         (6) Franchisee  (and its  transferring  Owners) have executed a general
         release,  in form  satisfactory  to Pretzel Time, of any and all claims
         against Pretzel Time and its Affiliates and their officers,  directors,
         employees and agents;

         (7) Pretzel Time has approved the material terms and conditions of such
         Transfer,  including,  without limitation,  that the price and terms of
         payment are not so burdensome as to affect  adversely the  transferee's
         operation of the Unit; provided,  however, that Pretzel Time's approval
         of such Transfer does not ensure the transferee's  success as a Pretzel
         Time Unit  franchisee,  nor should  the  transferee  rely upon  Pretzel
         Time's  approval  of such  Transfer in  determining  whether to acquire
         Franchisee's  Pretzel Time Unit; (8) If Franchisee  (and/or its Owners)
         finances  any  part of the  sale  price  of the  transferred  interest,
         Franchisee  and/or its Owners have agreed that all  obligations  of the
         transferee  under or pursuant to any  promissory  notes,  agreements or
         security  interests  reserved by Franchisee or its Owners in the assets
         of the Unit or the Premises shall be  subordinate  to the  transferee's
         obligations  to pay royalty and service  fees and other  amounts due to
         Pretzel  Time and its  Affiliates  and  otherwise  to comply  with this
         Agreement;

         (9) Franchisee (and its Owners) have executed a noncompetition covenant
         in favor of Pretzel Time and the transferee agreeing that, for a period
         of twelve (12) months commencing on the effective date of the Transfer,
         Franchisee,  its  Owners  and  members  of the  immediate  families  of
         Franchisee  and each of its Owners will not hold any direct or indirect
         interest  as  a  disclosed  or  beneficial  owner,  investor,  partner,
         director,  officer manager,  employee,  consultant,  representative  or
         agent, or in any other capacity,  in a Competitive  Business located or
         operating  within  three (3) miles of the Unit,  and  within  three (3)
         miles of any other Pretzel Time Unit;
<PAGE>

         (10) If consent is required, the lessor of the Premises consents to the
         assignment or sublease of the Premises to the transferee;

         (11)  Franchisee  has complied with all of its  obligations  to Pretzel
         Time, its Affiliates,  suppliers,  and distributors,  and Franchisee is
         not in default under this Agreement or any other Agreement with Pretzel
         Time or Pretzel Time's Affiliates;

         (12)  All  improvements,  including  refurbishings,   remodelings,  new
         equipment must be made prior to the Transfer; and

         (13)  Franchisee  (and its Owners) has agreed that he will not directly
         or  indirectly  at any time or in any manner  (except  with  respect to
         Pretzel Time Units owned and operated by Franchisee)  identify  himself
         or any  business  as a current or former  Pretzel  Time  Unit,  or as a
         franchisee,  licensee or dealer of Pretzel Time or its Affiliates,  use
         any Mark, any colorable imitation thereof or other indicia of a Pretzel
         Time Unit in any manner or for any  purpose or utilize  for any purpose
         any tradename,  trade or service mark or other  commercial  symbol that
         suggests or indicates a connection or association  with Pretzel Time or
         its Affiliates.

         17.D.    TRANSFER TO A WHOLLY-OWNED CORPORATION.

         Notwithstanding Section 17.B., if Franchisee is in full compliance with
this  Agreement,  Franchisee may transfer this Agreement to a corporation  which
conducts no business  other than the Pretzel  Time Unit and in which  Franchisee
maintains management control and owns and controls one hundred percent (100%) of
the equity  and  voting  power of all  issued  and  outstanding  capital  stock.
Transfers of shares of such  corporation  will be subject to the  provisions  of
Section 17.C.(2) and 17.C.(8).  Notwithstanding anything to the contrary herein,
Franchisee  shall  remain  personally  liable  under  this  Agreement  as if the
Transfer to such  corporation had not occurred.  The articles of  incorporation,
by-laws and other organizational documents of such corporation shall recite that
the issuance and  assignment of any interest  therein is restricted by the terms
of Section 17 of this Franchise Agreement,  and all issued and outstanding stock
certificates  of such  corporation  shall bear a legend reciting or referring to
the restrictions hereof.

         17.E.  FORMATION OF A CORPORATION.

         In the event,  Franchisee  desires to form a  corporation  for the sole
purpose of acting as a  Franchisee  under this  Agreement,  in  addition  to the
conditions  imposed under Section 17, the following terms and conditions must be
complied with, unless otherwise agreed in writing by Pretzel Time:
<PAGE>

                  (1) Franchisee  must be the owner of the majority  interest in
                  the  voting  stock  of  the   corporation  and  the  principal
                  executive officer thereof;

                  (2)  Franchisee's  shareholders  shall enter into an agreement
                  under seal with Pretzel Time, on Pretzel Time's standard form,
                  guaranteeing  the  full  payment  of the  corporation's  money
                  obligations to Pretzel Time as individual  surety and agreeing
                  to be bound  individually  by the  non-competition  obligation
                  stated herein; and

                  (3) Franchisee and all shareholders  must continue to meet its
                  obligations  under  the  noncompetition   provisions  of  this
                  Agreement.

         In  the  event   Franchisee  or  its  successor  is  a  corporation  or
partnership or similar entity, it is agreed as follows:

                  (1) That the  Articles  of  Incorporation  and  By-Laws or the
                  Partnership  Agreement,  shall  reflect  that the issuance and
                  transfer of voting stock or other ownership  interest therein,
                  is restricted by the terms of this Agreement. Franchisee shall
                  furnish  Pretzel  Time at the  time of the  execution  of this
                  Agreement or of assignment to the  corporation  or partners of
                  Franchisee, a written agreement stating that no stockholder or
                  partner  will  sell,  assign  or  transfer  voluntarily  or by
                  operation  of law  any  securities  of  Franchisee,  or  other
                  ownership  interest  in  Franchisee,  to any  person or entity
                  other than existing shareholders or partnership, to the extent
                  permitted  hereunder,  without  the prior  written  consent of
                  Pretzel Time.  All securities  issued by Franchisee  will bear
                  the  following  legend  which  shall be  printed  legibly  and
                  conspicuously  on each stock  certificate or other evidence of
                  Ownership Interest:

                    "The  transfer of these  securities  is subject to the terms
                    and  conditions of a Franchise  Agreement with Pretzel Time,
                    Inc.  dated , 199____.  Reference is made to said  Agreement
                    and to  the  restrictive  provisions  of  the  Articles  and
                    By-laws or Shareholders or Partnership Agreement."
<PAGE>

                  (2) That if Franchisee or a successor,  is a corporation,  the
                  majority of the capital stock thereof shall not at any time or
                  in the  aggregate  be sold,  assigned,  pledged,  mortgaged or
                  transferred without the prior written consent of Pretzel Time.

                  (3) Franchisee  represents and warrants that its Owners are as
                  set  forth  on  Exhibit  B  attached  to  this  Agreement  and
                  covenants that it will not vary from that ownership  structure
                  without the prior written approval of Pretzel Time.

         17.F.  DEATH OR DISABILITY OF FRANCHISEE.

         Upon the death or Permanent  Disability of Franchisee or, if Franchisee
is a  corporation  or  partnership,  the  Owner  of a  Controlling  Interest  in
Franchisee, the executor, administrator, conservator, guardian or other personal
representative  of such  person  shall  transfer  Franchisee's  interest in this
Agreement or such interest in  Franchisee  to a third party  approved by Pretzel
Time.  Such  disposition  of this  Agreement  or  such  interest  in  Franchisee
(including,  without  limitation,  transfer by bequest or inheritance)  shall be
completed  within a reasonable  time, not to exceed six (6) months from the date
of death or  Permanent  Disability,  and shall be  subject  to all the terms and
conditions  applicable to Transfers contained in Section 17.B. and 17.C. Failure
to transfer the interest in this Agreement or such interest in Franchisee within
said period of time shall constitute a breach of this Agreement.

         17.G.    PRETZEL TIME'S FIRST RIGHT OF REFUSAL.

          If  Franchisee  (or its Owners)  shall at any time  determine to sell,
assign or transfer for consideration  this Agreement or an Ownership Interest in
Franchisee  or the Unit,  Franchisee  (or its Owners)  shall obtain a bona fide,
executed  written offer and earnest  money deposit from a responsible  and fully
disclosed purchaser (including lists of the Owners of record and beneficially of
any corporate  offeror and all general and limited  partners of any  partnership
offeror and, in the case of a publicly-held  corporation or limited partnership,
copies of the most current annual and quarterly  reports) and shall  immediately
submit to Pretzel  Time a true and  complete  copy of such  offer,  which  shall
include  details of the payment  terms of the proposed  sale and the sources and
terms of any financing for the proposed purchase price. To be a valid, bona fide
offer, the proposed purchase price shall be denominated in a dollar amount.  The
offer must apply only to an interest in this  Agreement,  Franchisee or the Unit
and may not  include  an offer to  purchase  any  other  property  or  rights of
Franchisee (or its Owners).  However,  if the offeror  proposes to buy any other
property  or  rights  from   Franchisee   (or  its  Owners)  under  a  separate,
contemporaneous offer, the price and terms of purchase offered to Franchisee (or
its Owners) for the  interest in this  Agreement,  Franchisee  or the Unit shall
reflect the bona fide price  offered  therefore  and shall not reflect any value
for any other property or rights.

<PAGE>

          Pretzel  Time  shall  have the right,  exercisable  by written  notice
delivered to Franchisee  (or its Owners) within sixty (60) days from the date of
delivery  of an exact copy of such  offer to  Pretzel  Time,  to  purchase  such
interest for the price and on the terms and conditions  contained in such offer,
provided that Pretzel Time may substitute cash for any form of payment  proposed
in such offer,  Pretzel Time's credit shall be deemed equal to the credit of any
proposed  purchaser and Pretzel Time shall have not less than sixty (60) days to
prepare  for  closing.  Without  regard to the  representations  and  warranties
demanded by the proposed  purchaser,  if any,  Pretzel Time shall be entitled to
purchase such interest subject to all customary  representations  and warranties
given by the  Franchisee,  seller of the assets of a business or voting stock of
an  incorporated  business,  as  applicable,   including,   without  limitation,
representations  and  warranties as to ownership,  condition and title to stock,
and /or assets,  liens and  encumbrances  relating to the stock  and/or  assets,
validity  of  contracts  and  liabilities  of the  corporation  whose  stock  is
purchased and affecting the assets, contingent or otherwise.

         If Pretzel Time exercises its right of first refusal,  Franchisee  (and
its Owners)  agrees that,  for a period of twelve (12) months  commencing on the
date of the closing,  neither  Franchisee (nor its Owners) shall have any direct
or indirect interest  (through a member of the immediate  families of Franchisee
or its Owners of  otherwise)  as a  disclosed  or  beneficial  owner,  investor,
partner, director, officer, employee, consultant, representative, or agent or in
any other capacity in any Competitive Business located or operating within three
(3) miles of the Unit,  and/or  three (3) miles of any other  Pretzel Time Unit.
The  restrictions  of this Section  shall not be  applicable to the ownership of
shares  of a class of  securities  listed on a stock  exchange  or traded on the
over-the-counter market that represent two percent (2%) or less of the number of
shares of that class of  securities  issued  and  outstanding.  If Pretzel  Time
exercises its right of first refusal, Franchisee (and its Owners) further agrees
that he will abide by the restrictions of Section 17.C.(13).

          If  Pretzel  Time  does not  exercise  its  right  of  first  refusal,
Franchisee or its Owners may complete the sale to such purchaser pursuant to and
on the exact  terms of such  offer,  subject to Pretzel  Time's  approval of the
Transfer as provided in Section 17,  provided that if the sale to such purchaser
is not completed  within 120 days after  delivery of such offer to Pretzel Time,
or if there is a  material  change  in the terms of the sale  (which  Franchisee
shall  promptly  communicate  to Pretzel  Time),  Pretzel  Time's right to first
refusal shall be extended for thirty (30) days after the  expiration of such 120
day period or after the material change in the terms of the sale so communicated
to Pretzel Time.
<PAGE>

         17.H.    PUBLIC OR PRIVATE OFFERINGS.

         In the event  Franchisee (or any of its Owners)  shall,  subject to the
restrictions  and  conditions  of Transfer  contained in Section 17,  attempt to
raise or secure funds by the sale of securities (including,  without limitation,
common or preferred stock,  bonds,  debentures or general or limited partnership
interests) in Franchisee or any affiliate of Franchisee, Franchisee, recognizing
that the written information may reflect upon Pretzel Time, agrees to submit any
such written information used with respect thereto prior to its inclusion in any
registration  statement,  prospectus or similar offering  circular or memorandum
and to obtain Pretzel Time's written consent to the method of financing prior to
any offering or sale of such securities. Pretzel Time's written consent pursuant
to this Section  shall not imply or  constitute  Pretzel  Time's  approval  with
respect to the sale of the  securities,  the  offering  literature  submitted to
Pretzel  Time or any other aspect of the  offering.  No  information  respecting
Pretzel  Time  shall  be  included  in  any  disclosure   document  unless  such
information  has  been  furnished  by  Pretzel  Time  in  writing   pursuant  to
Franchisee's  written request,  in which Franchisee states the specific purposes
for  which the  information  is to be used.  Should  Pretzel  Time,  in its sole
discretion, object to any reference to it or its business or to the relationship
of  Franchisee  or  a  controlled  affiliate  in  such  offering  literature  or
prospectus,  such  literature or  prospectus  shall not be used unless and until
Pretzel Time's objections are withdrawn.  Pretzel Time assumes no responsibility
whatsoever for any offering.  Franchisee  shall pay Pretzel  Time's  expenses in
connection with the offering or proposed offering.

         The prospectus or other literature  utilized in any such offering shall
contain the  following  language in  bold-face  type on the first  textual  page
thereof:

         PRETZEL  TIME,  INC. IS NOT  DIRECTLY OR  INDIRECTLY  THE ISSUER OF THE
         SECURITIES OFFERED HEREBY AND ASSUMES NO RESPONSIBILITY WITH RESPECT TO
         THIS OFFERING AND/OR THE SUFFICIENCY OR ACCURACY OF THE INFORMATION SET
         FORTH HEREIN,  INCLUDING ANY  STATEMENTS  WITH RESPECT TO PRETZEL TIME,
         INC.  PRETZEL TIME,  INC.  DOES NOT ENDORSE OR MAKE ANY  RECOMMENDATION
         WITH RESPECT TO THE INVESTMENT CONTEMPLATED BY THIS OFFERING.

         Franchisee  (and each of its Owners)  agrees to  indemnify,  defend and
hold harmless Pretzel Time, its parent company, subsidiaries, and Affiliates and
their officers, directors, employees and agents from any and all claims, demands
and  liabilities,  and all costs and expenses  (including,  without  limitation,
reasonable  attorneys' fees) incurred in defending against such claims,  demands
or  liabilities,  arising  from the  offer or sale of such  securities,  whether
asserted  by a  purchaser  of any such  security  or by a  governmental  agency.
Pretzel  Time shall have the right (but not the  obligation)  to defend any such
claims,  demands or  liabilities  and/or to  participate  in the  defense of any
action to which it is named as a party.
<PAGE>

18.      TERMINATION OF AGREEMENT BY FRANCHISEE.

         18.A.  FRANCHISEE'S RIGHT TO TERMINATE.

         If  Franchisee is in  substantial  compliance  with this  Agreement and
Pretzel Time  substantially  breaches a material provision of this Agreement and
(1) fails to cure such  breach  within  thirty  (30) days after  written  notice
thereof is delivered to Pretzel Time or (2) if such breach cannot  reasonably be
cured  within  thirty (30) days after  Pretzel  Time's  receipt of such  notice,
undertake  (within  thirty (30) days after Pretzel Time's receipt of such notice
and  continue  until  completion),  reasonable  efforts  to  cure  such  breach,
Franchisee may terminate this Agreement. Such termination shall be effective ten
(10) days after delivery to Pretzel Time of notice that such breach has not been
cured and Franchisee  elects to terminate this Agreement.  A termination of this
Agreement  by  Franchisee  for any reason other than a  substantial  breach of a
material provision of this Agreement by Pretzel Time, and Pretzel Time's failure
to cure  such  breach  as  provided  above  shall  be  deemed a  termination  by
Franchisee without cause.

19.      DEFAULT AND TERMINATION.

         19.A.  EXACT AND COMPLETE PERFORMANCE REQUIRED.

         Franchisee  acknowledges that complete  performance of all the terms of
this  Agreement  is  necessary  for  the  protection  of  Pretzel  Time  and its
franchisees.  It is therefore agreed that complete and exact  performance by the
Franchisee  of each of his  promises  contained  herein  is a  condition  to the
continuance of this Franchise.

         19.B.    DEFAULT AND RIGHT TO CURE.

         If Franchisee  defaults in the  performance of any of the terms of this
Agreement  or the  Operations  Manual,  Pretzel  Time,  in addition to all other
remedies  available to it at law or in equity and without prejudice to any other
rights or remedies,  may  immediately  terminate  this Agreement by delivering a
written notice to Franchisee of any breach of this Agreement and a notice period
of  forty-five  (45) days shall be given to  Franchisee,  unless such default is
cured by the  Franchisee  within thirty (30) days after written  notice  thereof
from Pretzel Time to Franchisee.  Notwithstanding the foregoing,  if the default
is other  than a failure to pay a monetary  obligation  to Pretzel  Time or to a
related  company and of a nature that more than thirty (30) days are  reasonably
required to cure,  Franchisee  shall  commence  to cure the default  within said
thirty (30) day period and shall proceed with such cure with due diligence  with
a view to accomplishing the cure at the earliest possible moment, and within the
period,  if any,  designated  by Pretzel Time as the allowable  additional  time
within which the cure must be accomplished.

         19.C.  EXTENSION OF NOTICE.

         If any  applicable  law or rule  requires  a  greater  prior  notice of
termination,  the prior notice required by such law or rule shall be substituted
for the notice requirements herein.
<PAGE>

         19.D.  REPEATED BREACHES.

         Further,   notwithstanding  anything  herein  elsewhere  contained,  if
Franchisee shall repeatedly fail to comply with the terms of this Agreement,  or
any of them,  of any nature,  even though such  failures may be cured within the
applicable  grace  periods,  Pretzel Time shall have the right by written notice
given to Franchisee  immediately  to declare this  Agreement  terminated,  which
right shall be in addition to and without prejudice to any other right or remedy
to which Pretzel Time may be entitled  under this  Agreement or otherwise  under
applicable law. As used in this Agreement the term "repeatedly  fail" shall mean
three (3) defaults within any twelve (12) month period, even if the defaults are
later cured.
         19.E.    EVENTS OF DEFAULT - 30 DAYS NOTICE - CURABLE DEFAULTS.

         The  occurrence of any one of the following  events shall  constitute a
default under this Agreement  requiring a 30 day notice period of termination by
Pretzel Time to Franchisee:

                  (i) Franchisee  fails to pay money when due to Pretzel Time as
                  required  under the Franchise  Agreement,  including,  without
                  limitation,  the franchise  fee, the renewal fee, the transfer
                  fee, royalties, and the advertising fund fee; or

                  (ii) If Franchisee or his Unit Manager fails to satisfactorily
                  complete any mandatory  training  programs (except the initial
                  training  in  which  case,  the  Franchise  Agreement  can  be
                  terminated upon notice) offered by Pretzel Time; or

                  (iii) If Franchisee  fails to submit to Pretzel Time financial
                  or other  information  when required  under this  Agreement or
                  submits a financial statement which materially understates net
                  revenues; or

                  (iv) If  Franchisee  fails to develop or construct the Unit in
                  accordance  with  this  Agreement;  Pretzel  Time's  plans and
                  specifications  or fails to equip and furnish the  location in
                  accordance with Pretzel Time's plans and specifications; or

                  (v) A final judgment against Franchisee remains unsatisfied of
                  record for thirty  (30) days,  unless a  supersedeas  or other
                  appeal bond has been filed; or
<PAGE>

                  (vi) Franchisee or any of its Owners  abandons,  surrenders or
                  transfers  control of the  operation  of the Unit  without the
                  prior  written  approval  of Pretzel  Time,  or  threatens  to
                  abandon the same; or

                  (vii) Franchisee fails to use Pretzel Time approved  marketing
                  and  promotional  materials  or  Franchisee  fails to  receive
                  Pretzel  Time's prior  approval of marketing  and  promotional
                  materials; or

                  (viii) Failure to obtain Pretzel Time's prior written  consent
                  or  approval  where   expressly   required  by  the  Franchise
                  Agreement; or

                  (ix) If Franchisee  operates the franchise in such a manner so
                  as  to  affect   materially  and  adversely  the  goodwill  or
                  reputation  of  Pretzel  Time  or its  System  or any  product
                  manufactured by any Affiliate; or


                  (x)  Franchisee  denies  Pretzel Time the right to inspect the
                  Unit or to examine or audit his books; or

                  (xi)  Franchisee  misuses  Pretzel Time's Marks or asserts any
                  interest  in  Pretzel   Time's  Marks;   uses  Pretzel  Time's
                  tradename  or any  part  thereof  as part to of its  corporate
                  name;  does not cooperate in the  enforcement  of any Mark; or
                  challenges or seeks to challenge the validity of the Marks; or

                  (xii)  Franchisee  fails to  maintain  and operate the Unit in
                  accordance  with standards and  specifications  established by
                  Pretzel Time as to the services or  maintenance  of inventory;
                  or

                  (xiii)  Franchisee  fails to obtain  all  permits,  insurance,
                  licenses and other necessary  documents for the opening of the
                  Unit; or

                  (xiv)  Franchisee  fails to maintain  uniform  Unit design and
                  image,  and/or  fails to  refurbish  or remodel as required by
                  Pretzel Time; or

                  (xv) Franchisee attempts or does mortgage, pledge or otherwise
                  assign as security the premises,  any equipment,  furnishings,
                  fixtures or any interest Franchisee may have; or

                  (xvi) Conduct by  Franchisee  which is of such a nature that a
                  reasonably   objective   person  would  consider  same  to  be
                  deleterious  to or to reflect  unfavorably  on Pretzel Time or
                  the Pretzel Time Unit System; or
<PAGE>

                  (xvii) Failure by Franchisee to maintain a responsible  credit
                  rating by failing to make prompt payment of undisputed  bills,
                  invoices and  statements  from  suppliers or  distributors  of
                  goods and services to the Unit; or

                  (xviii)  Failure  to  comply  with  all  of the  terms  of the
                  Operations  Manual as amended from time to time, the standards
                  and  specifications  required  by  Pretzel  Time or any  other
                  agreement between the Franchisee and Pretzel Time; or

                  (xix) Fails to pay any federal or state income, sales or other
                  taxes due on the Unit's  operations  unless  Franchisee  is in
                  good faith contesting his liability for such taxes; or

                  (xx)  Franchisee  knowingly  sells any product or service that
                  does not  conform to Pretzel  Time's  specifications,  uses or
                  sells products other


<PAGE>


                  than  in  strict  accordance  with  the  requirements  of  the
                  Franchise  Agreement or the Operations  Manual;  fails to sell
                  products  or services  approved by Pretzel  Time or deals with
                  vendors and suppliers not approved by Pretzel Time.

                  (xxi) Franchisee fails to pay any subcontractor, contractor or
                  other  person  to whom  money is due and  that  subcontractor,
                  contractor  or other  person  demands  said money from Pretzel
                  Time.

                  (xxii)  Franchisee is late in paying rent to the landlord more
                  than 2 times in any twleve month period.

         19.F.    EVENTS OF DEFAULT - IMMEDIATE TERMINATION - NO RIGHT TO CURE.

         The  following  acts of  default  will  result  in  termination  of the
Franchise  effective  immediately upon delivery and receipt of written notice of
same to Franchisee  and with no right to cure where the grounds for  termination
or cancellation are:

          (i)  Franchisee or a Owner fails to complete all phases of the initial
               training program to Pretzel Time's satisfaction; or

          (ii) Franchisee  fails to  commence  operation  of the Unit within the
               time specified in this Agreement; or

          (iii) Any affirmative act of bankruptcy or insolvency by
                  Franchisee,  or the filing by  Franchisee  of any  petition or
                  action in bankruptcy or  insolvency,  or for  appointment of a
                  receiver  or  trustee,   Franchisee   admits  in  writing  his
                  inability to pay his debts or an assignment by Franchisee  for
                  the benefit of creditors,  or the failure to vacate or dismiss
                  within  five  (5)  days  after  filing  any  such  proceedings
                  commenced  against  Franchisee  by a third  party.  Franchisee
                  expressly  and  knowingly  waives any rights  that he may have
                  under the provisions of the  Bankruptcy  Rules and consents to
                  the  termination  of this  Agreement or any other relief which
                  may be sought in a complaint filed by Pretzel Time to lift the
                  provisions  of the  automatic  stay of the  Bankruptcy  Rules.
                  Additionally Franchisee agrees not to seek an injunction order
                  from any court in any  jurisdiction  relating  to  insolvency,
                  reorganization of arrangement proceedings which would have the
                  effect of staying or enjoining this provision.  THIS PROVISION
                  MAY  NOT BE  ENFORCEABLE  UNDER  FEDERAL  BANKRUPTCY  LAW  (11
                  U.S.C.A. Sec. 101 et seq.); or

                  (iv)  Failure to cure  within  seventy-two  (72)  hours  after
                  delivery  of  written  notice of default  under the  Franchise
                  Agreement  which  materially  impairs the goodwill  associated
                  with Pretzel  Time's trade names,  trademarks,  service marks,
                  logo types or other commercial




<PAGE>



                    symbols or the use by Franchisee of any name,  mark,  system
                    insignia or symbol not authorized by Pretzel Time; or

                  (v) The conviction of Franchisee,  or any if its principals if
                  it is a partnership or corporation,  of a crime related to the
                  business conducted pursuant to the franchise which may tend to
                  affect  adversely the goodwill or  reputation  of  Franchisee,
                  Pretzel Time or its System or the  products of Pretzel  Time's
                  Affiliates; or

                  (vi)  Abandonment  of the  Franchise.  For  purposes  of  this
                  agreement "Abandonment" shall mean Franchisee's failure (other
                  than with Pretzel  Time's prior written  approval) to keep the
                  franchise  open and operating for business  during the minimum
                  opening hours specified in this Agreement or Lease  Agreement;
                  or

                  (vii) Franchisee ceases to occupy the premises. If the loss of
                  possession in the result of  governmental  exercise of eminent
                  domain,  destruction  of the  site,  or  termination  of lease
                  (except by reason of Franchisee's fault), Franchisee may (with
                  Pretzel Time's consent and subject to  availability)  relocate
                  to  other  premises  in  a  comparable  location.  Failure  to
                  relocate to other Pretzel  Time-approved  premises  within the
                  time specified in this Agreement  after loss of possession due
                  to eminent  domain,  destruction of premises or termination of
                  lease without  Franchisee's  fault shall  constitute an act of
                  Default with no right to cure and immediate  termination  upon
                  notice; or

                  (viii) The existence of an imminent danger to public health or
                  safety or fails or refuses to comply with  standards  relating
                  to the  cleanliness  or sanitation of the Unit or violates any
                  health, safety or sanitation,  law ordinance or regulation and
                  does not correct such  noncompliance  within  forty-eight (48)
                  hours after written notice thereof is delivered to Franchisee;
                  or

                  (ix) The loss of the right to occupy the  premises  from which
                  the  franchise  is  operated by either  Franchisee  or Pretzel
                  Time; or
<PAGE>

                    (x) Material  falsification  of business records and reports
                    required by Pretzel Time; or

                  (xi)  Franchisee  (or any of its Owners) makes an  assignment,
                  surrenders  or  transfers  control of the Unit's  operation in
                  violation of this Agreement; or

                  (xii)  Franchisee (or any of its Owners) has made any material
                  misrepresentation  or  omission  in the  application  for  the
                  Franchise or in materials submitted relating to a transfer; or

                  (xiii)  Franchisee,  (or  its  Owners)  or  members  of  their
                  immediate  family violate the restrictions on the operation of
                  Competitive Businesses during the term of this Agreement; or

                  (xiv)  Franchisee (or any of its Owners or employees) makes an
                  unauthorized  use or disclosure  of or duplicates  any copy of
                  any Confidential  Information or uses, duplicates or discloses
                  any  portion of the  Operations  Manual in  violation  of this
                  Agreement; or

                  (xv) Failure on two (2) or more separate  occasions within any
                  period  of  twelve  (12)  consecutive  months  or on three (3)
                  occasions during the term of this Agreement to submit when due
                  reports or other data, information or supporting records or to
                  pay when due the  Royalty  and fees or other  payments  due to
                  Pretzel Time or its  Affiliates  or otherwise  fails to comply
                  with this  Agreement,  whether or not such  failures to comply
                  with this Agreement,  Advertising Fund Fee are corrected after
                  notice thereof is delivered to Franchisee; or

                  (xvi) Fails to cure a default under this Agreement  within the
                  time specified or provide proof  acceptable to Pretzel Time of
                  efforts  which  are  reasonably  calculated  to  correct  such
                  failure within a reasonable  time,  which shall in no event be
                  more than sixty (60) days after such  notice,  if such failure
                  cannot  reasonably be corrected  within twenty (20) days after
                  written  notice of such  notice of  default  is  delivered  to
                  Franchisee; or

                  (xvii) Franchisee terminates this Agreement without cause; or

                  (xviii) Franchisee  understates the Unit's net revenues in any
                  report or financial  statement  by an amount  greater than two
                  (2) percent; or

                  (xix)  Franchisee  causes or permits to exist a default  under
                  the  lease or  sublease  for the Site and  fails to cure  such
                  default  within the  applicable  cure  period set forth in the
                  lease or sublease; or
<PAGE>

                  (xx)  Franchisee  (or any of its Owners) fails on three (3) or
                  more separate  occasions within any period of twenty-four (24)
                  consecutive  months to comply with this  Agreement  whether or
                  not such  failures  to comply are  corrected  after  notice of
                  default  is  given,  or  failure  on two (2) or more  separate
                  occasions within any period of twelve (12) consecutive  months
                  to comply within the same  requirement  under this  Agreement,
                  whether or not such  failures  to comply are  corrected  after
                  notice of default is given.

20. RIGHTS AND  OBLIGATIONS OF PRETZEL TIME AND FRANCHISEE  UPON  TERMINATION OR
EXPIRATION OF THE FRANCHISE.

         20.A.  AMOUNTS OWED.

         Unless otherwise authorized by Pretzel Time in writing, in the event of
expiration or termination  of this  Agreement for any reason,  or upon the sale,
transfer or  assignment  of the  Franchise by  Franchisee,  all of  Franchisee's
rights  hereunder  shall  terminate  and  Franchisee  shall cease to operate the
Franchise.  Franchisee agrees to pay Pretzel Time within fifteen (15) days after
the effective date of termination or expiration of this Agreement, or such later
date that the amounts due to Pretzel Time are  determined,  such  Royalty  Fees,
Advertising  Fund Fees,  amounts owed for purchases by  Franchisee  from Pretzel
Time or its  Affiliates,  interest  due on any of the  foregoing  and all  other
amounts owed to Pretzel Time or its Affiliates which are then unpaid.

         Expiration or  termination  of this  Agreement for any reason shall not
affect,  modify, or discharge any note, account receivable,  or debt, contingent
or otherwise,  existing or arising under this Agreement, or any prior agreement,
contract, or dealing between Pretzel Time and Franchisee.

         20.B.    DISCONTINUANCE OF MARKS.

         Franchisee  agrees to immediately  discontinue  all use of trade names,
trademarks,  logotypes,  forms of advertising  and other  commercial  symbols of
Pretzel Time, and forms of advertising indicative of Pretzel Time and cancel all
assumed  name  registrations.  Franchisee  further  shall  remove or cause to be
removed all signs and  structures  indicative  of a Pretzel  Time Unit and shall
alter the premises occupied by Franchisee so as to distinguish the same from its
former appearance and from a Pretzel Time franchise.  Further,  Franchisee shall
discontinue  the use of any and all printed goods and materials using said trade
names,  trademarks,  logos and other  commercial  symbols  of Pretzel  Time.  If
Franchisee  refuses to comply  with the terms of this  Section 20 after  Pretzel
Time  requests  compliance,  Pretzel  Time  shall  have the right to enter  upon
Franchisee's  premises  without being deemed guilty of  trespassing or any other
offense,  and make or cause to be made such  changes  at  Franchisee's  expense,
which Franchisee agrees to pay upon demand.

         Franchisee  agrees to not directly or  indirectly at any time or in any
manner (except with respect to other Pretzel Time Units owned by the Franchisee)
identify himself or any business as a current or former Pretzel Time Unit, or as
a franchisee,  licensee or dealer of Pretzel Time or its Affiliates.  Franchisee
further  agrees to not use any Mark,  any colorable  imitation  thereof or other
indicia of a Pretzel  Time Unit in any manner or for any  purpose or utilize for
any purpose any trade name,  trade or service  mark or other  commercial  symbol
that suggests or indicates a connection or association  with Pretzel Time or its
Affiliates.  Franchisee (or any of its Owners) agrees after  termination he will
not do  business  under any name or in any  manner  that  might tend to give the
general  public the  impression  that he is  associated,  affiliated,  licensed,
franchised by or related to Pretzel Time.  The Franchisee (or any of its Owners)
may not thereafter  use any name,  logo type, or symbol  confusingly  similar to
Pretzel  Time's  Service  Mark,  logo type or symbol.  If  Franchisee  continues
operating a business at the franchised  location it will exert every  reasonable
effort to inform the public of his new status,  including a change of  telephone
number and advertising materials.
<PAGE>

         The Franchise granted to Franchisee  hereunder to sell Products bearing
Pretzel Time's Marks does not include the right to sell or advertise for sale of
Franchisee's  Franchise itself or of its business location.  No advertisement by
Franchisee  or  other  public  solicitation  for  sale of his  interest  in this
Agreement  may  include a  representation  of Pretzel  Time's  trademark  or any
reference to Pretzel Time or its trademark system.

         20.C.    RETURN OF MATERIALS.

         Franchisee  agrees to return to  Pretzel  Time all  signs,  sign-faces,
forms,  invoices,  letterhead,  and  other  materials  containing  any  Mark  or
otherwise identifying or relating to a Pretzel Time Unit and allow Pretzel Time,
without liability to remove all such items from the Unit. Franchisee also agrees
to return all  materials  and  confidential  information  loaned to  Franchisee,
including,  without limitation,  all Operations Manuals and Training Manuals and
videos. Franchisee agrees to return all materials and supplies identified by the
Marks in full cases or  packages  to Pretzel  Time for credit and dispose of all
other materials and supplies, but not equipment,  identified by the Marks within
thirty (30) days after the effective  date of  termination or expiration of this
Agreement.

         20.D.    TELEPHONE COMPANY.

         Franchisee  agrees to notify the  telephone  company and all  telephone
directory  publishers of the termination or expiration of Franchisee's  right to
use any  telephone  and telecopy  numbers and any regular,  classified  or other
telephone  directory  listings  associated  with any Mark and to  authorize  the
transfer  thereof to Pretzel Time or at its direction.  Franchisee  acknowledges
and agrees  that as between  him and  Pretzel  Time,  Pretzel  Time has the sole
rights to and  interest in all  telephone  and  telecopy  numbers and  directory
listings  associated  with any Mark.  Franchisee  authorizes  Pretzel Time,  and
hereby appoints Pretzel Time and any of its officers as Franchisee's attorney in
fact, to direct the telephone company and all telephone directory  publishers to
transfer any telephone and telecopy numbers and directory  listings  relating to
the Pretzel Time Units to Pretzel Time or at its  direction,  should  Franchisee
fail or refuse to do so, and the telephone  company and all telephone  directory
publishers  may accept such direction or this agreement as conclusive of Pretzel
Time's  exclusive  rights in such  telephone and telecopy  numbers and directory
listings  and Pretzel  Time's  authority to direct  their  transfer.  Franchisee
agrees to execute a  collateral  assignment  of  telephone  numbers and listings
agreement  which is attached hereto as Exhibit G. In no event shall Pretzel Time
be responsible  for any charges  incurred by Franchisee and associated  with the
telephone company prior to the date of transfer.



         20.E.    CONFIDENTIAL INFORMATION.

         Franchisee (and its Owners) agrees that upon  termination or expiration
of this Agreement, he will immediately cease to use any Confidential Information
of Pretzel Time or its Affiliates disclosed to him pursuant to this Agreement in
any business or otherwise.  This  provision is also  applicable to the Owners if
the Franchise is a corporation or partnership.

         20.F.    LEASING.

         If Franchisee  has leased the  premises,  Pretzel Time may, in its sole
discretion  and without any  obligation to do so,  assume the lease.  Franchisee
will not be entitled to any refund of the initial franchise fee,  royalties,  or
Advertising Fund Fees.
<PAGE>

         20.G.    COVENANT NOT TO COMPETE.

         Upon  termination of this  Agreement,  in accordance with its terms and
conditions or by Franchisee  without cause, or upon expiration of this Agreement
(unless the Franchise is renewed as provided for in this Agreement),  Franchisee
and its Owners agree that for a period of TWELVE (12) months  commencing  on the
effective  date of  termination  or expiration  or the date on which  Franchisee
complies  with this Section,  whichever is later,  neither  Franchisee,  nor its
Owners,  nor any person or entity  affiliated  with  Franchisee or  Franchisee's
shareholders or partners shall have any direct or indirect  interest  (through a
member of the immediate  families of Franchisee or its Owners or otherwise) as a
disclosed or beneficial owner, investor,  partner, director,  officer, employee,
consultant,  representative,  agent or in any other capacity in any  Competitive
Business  located or operating:  (1) at the Site;  (2) within three (3) miles of
the Unit;  and/or (3) within  three (3) miles of any other  Pretzel Time Unit in
operation  or  under  development  on  the  effective  date  of  termination  or
expiration of this  agreement for a period of one year after the  termination or
expiration.  The  restrictions  of this Section  shall not be  applicable to the
ownership  of shares of a class of  securities  listed  on a stock  exchange  or
traded on the over-the-counter market that represent two percent (2%) or less of
the  number  of shares  of that  class of  securities  issued  and  outstanding.
Franchisee  and its Owners  expressly  acknowledge  that they possess skills and
abilities of a general nature and have other  opportunities  for exploiting such
skills. Consequently, enforcement of the covenants made in this Section will not
deprive the Franchisee or its Owners or shareholders of their personal  goodwill
or ability to earn a living.

The Franchise  Agreement contains a covenant not to compete which extends beyond
the termination of the franchise. Franchisee and its Owners acknowledge that the
covenant  not to compete is fair and  reasonable,  and will not impose any undue
hardship,  since the Franchisee (and its Owners) has other considerable  skills,
experience and education  which will afford him the opportunity to derive income
from other endeavors.

Neither  Franchisee  nor any of its Owners shall divert or attempt to divert any
business or any customers of any Pretzel Time Unit to any  Competitive  Business
or employ or seek to employ any  person who is  employed  by Pretzel  Time,  its
Affiliates  or a franchisee  of Pretzel Time nor induce or attempt to induce any
such person to leave said  employment  without the prior written consent of such
person's employer.
<PAGE>

         20.H.  PRETZEL TIME'S RIGHT TO PURCHASE ASSETS OF THE UNIT.

         Upon  termination of this Agreement by Pretzel Time in accordance  with
its terms and  conditions or by Franchisee  without cause or upon  expiration of
this  Agreement  (unless the franchise  has been  renewed),  Pretzel  Time,  its
Affiliates  or  its  assignee  shall  have  the  option  (not  the  obligation),
exercisable  by giving  written  notice  thereof within sixty (60) days from the
date of such  expiration  or  termination,  to acquire from  Franchisee  all the
assets  in the Unit  including  the  equipment,  furnishings,  signs,  leasehold
improvements,  usable  inventory  of  Products,  materials,  supplies  and other
tangible assets of the Unit and an assignment of the lease for the Unit. Pretzel
Time  shall  have the  unrestricted  right to assign  this  option to  purchase.
Pretzel Time or its assignee  shall be entitled to all customary  warranties and
representations  in  connection  with its  asset  purchase,  including,  without
limitation,  representations  and  warranties as to ownership,  condition of and
title to assets, no liens and encumbrances on the assets,  validity of contracts
and agreements and liabilities  inuring to Pretzel Time or affecting the assets,
contingent or otherwise.

         (1) The purchase price for the assets of the Unit shall be equal to the
greater of:

                  The sum of the book  value  of the  Unit's  assets  (including
                  furnishings,  fixtures, equipment, and leasehold improvements)
                  amortized on a straight-line basis over a five (5) year period
                  plus the lesser of costs and the then-current wholesale market
                  value of all  usable  inventory  of  Products,  materials  and
                  supplies (i.e. in good and saleable condition and not obsolete
                  or discontinued), or

                  The  product of the Unit's  average  cash flow for the two (2)
                  most recently  completed  fiscal years  multiplied by two (2).
                  "Cash  flow"  represents  the  Unit's  net  revenues  less all
                  pretzel  unit-related  costs (i.e., cost of goods sold, labor,
                  occupancy   and  other  Unit   expenses)  as  well  as  annual
                  administrative  costs of ten thousand dollars ($10,000.00) and
                  royalty and  service  fees,  but not  including  interest  and
                  depreciation.

         (2)  Pretzel  Time and its  Affiliates  shall have the right to set off
against and reduce the purchase  price by any and all amounts owed by Franchisee
to Pretzel  Time and its  Affiliates.  Pretzel  Time may exclude from the assets
purchased  hereunder any  equipment,  furnishings,  signs,  usable  inventory of
Products,  materials  or supplies of the Unit that Pretzel Time has not approved
as meeting its standards for Pretzel Time Unit,  and the purchase price shall be
reduced by the  replacement  costs of such excluded  items which are required in
the operation of the Unit.

         (3) The  purchase  price  shall be paid in cash at the  closing  of the
purchase, which shall take place no later than ninety (90) days after receipt by
Franchisee  of Pretzel  Time's notice of exercise of this option to purchase the
Unit, at which time Franchisee shall deliver instruments transferring to Pretzel
Time or its assignee good and merchantable  title to the assets purchased,  free
and clear of all liens and encumbrances  with all sales and other transfer taxes
paid by  Franchisee,  and all  licenses  or  permits  of the Unit  which  may be
assigned or transferred. In the event the closing of the purchase does not occur
within said ninety (90) day period because Franchisee fails to act diligently in
connection therewith,  the purchase price shall be reduced by ten percent (10%).
Franchisee  further agrees that the purchase  price shall be further  reduced by
ten percent (10%) per month for each subsequent  month  Franchisee  fails to act
diligently to consummate this  transaction.  In the event that Franchisee cannot
deliver clear title to all of the purchased assets as aforesaid, or in the event
there are other unresolved  issues, at Pretzel Time's option,  the losing of the
sale shall be accomplished through an escrow.  Prior to closing,  Franchisee and
Pretzel  Time shall  comply with the  applicable  Bulk Sales  provisions  of the
Uniform Commercial Code as enacted in the state in which the Unit is located.
<PAGE>

         (4) If Pretzel Time or its assignee  exercises this option to purchase,
pending  the  closing of such  purchase,  Pretzel  Time may appoint a manager to
maintain the operation of the Unit, at its option,  require  Franchisee to close
the Unit during such time period  without  removing any assets.  If Pretzel Time
appoints a manager to maintain the operation of the Unit pending closing of such
purchase, all funds from the Unit's operation during the period of management by
a  Pretzel  Time  appointed  manager  shall be kept in a  separate  fund and all
expenses of the Unit, including compensation,  other costs and travel and living
expenses of the Pretzel Time appointed  manager,  shall be charged to such fund.
As compensation for the management services provided,  Pretzel Time shall charge
such fund ten  percent  (10%) of the  Unit's net  revenues  during the period of
Pretzel Time's management. Operation of the Unit during any such period shall be
for and on behalf of  Franchisee,  provided  that Pretzel Time shall have a duty
only to utilize its good faith  efforts and shall not be liable to Franchisee or
its Owners for any debts,  losses or obligations  incurred by the Unit or to any
creditor  of  Franchisee  for any  merchandise  materials,  supplies  or service
purchased by the Unit during any period in which it is managed by Pretzel Time's
appointed  manager.  Franchisee  shall maintain in force all insurance  policies
required for the Unit until the date of closing.

21.      RELATIONSHIP OF THE PARTIES/INDEMNIFICATION.

         21.A.    EXCLUSIVE RELATIONSHIP.

         Franchisee acknowledges and agrees that Pretzel Time would be unable to
protect  Confidential  Information  against  unauthorized  use or disclosure and
would be unable to  encourage  a free  exchange of ideas and  information  among
Pretzel Time Units if  Franchisees  of Pretzel Time Units were permitted to hold
interests in or perform services for a Competitive  Business except as specified
in Exhibit C.  Franchisee  also  acknowledges  that Pretzel Time has granted the
Franchise to  Franchisee  in  consideration  of and reliance  upon  Franchisee's
agreement to deal  exclusively  with Pretzel Time.  Franchisee  therefore agrees
that  during the term of the  Franchise  Agreement,  or the period of time which
Franchisee operates a Unit under this Agreement,  whichever is shorter,  neither
Franchisee  nor  any  Affiliate,  immediate  family  member,  or  in  the  event
Franchisee is a corporation

any Owner thereof and member of his immediate  family or in the event  Franchise
is a partnership any partner  (general or limited) thereof and any member of his
immediate family, shall:
<PAGE>

         (1) Have  any  direct  or  indirect  interest  as an  owner,  investor,
         partner, director, officer, employee, consultant, representative, agent
         or in  any  other  capacity  in any  Competitive  Business  located  or
         operating  at the Site or within  three (3) miles of any  Pretzel  Time
         Unit  in  operation  or  under  development  on the  effective  date of
         termination or expiration of this Agreement, except a Pretzel Time Unit
         operated by Franchisee under Franchise Agreements with Pretzel Time; or

         (2) Recruit or hire any employee who, within the immediately  preceding
         six (6) month period,  was employed by Pretzel Time or any Pretzel Time
         Unit operated by Pretzel Time, its Affiliates or another  franchisee or
         licensee  of  Pretzel  Time,   without   obtaining  the  prior  written
         permission of Pretzel Time or such franchisee.

         Notwithstanding the foregoing,  Franchisee shall not be prohibited from
owning securities  listed on a stock exchange or traded on the  over-the-counter
market that represents two percent (2%) or less of that class of securities.

         Covenants contained in this Section shall be construed as severable and
independent,   and  shall  be  interpreted  and  applied   consistent  with  the
requirements  of  reasonableness.  Any judicial  reformation of these  covenants
consistent  with this  interpretation  shall be enforceable as though  contained
herein  and shall not affect any other  provisions  or terms of this  Agreement.
This non-compete provision may not be enforceable under the laws of your state.

         21.B.  NO LIABILITY FOR ACTS OF OTHER PARTY.

         Franchisee shall not employ any of the Marks in signing any contract or
applying  for any  franchise or permit or in a manner that may result in Pretzel
Time's  liability for any of Franchisee's  indebtedness or obligations,  nor may
Franchisee  use the Marks in any way not  expressly  authorized by Pretzel Time.
Except as expressly  authorized in writing,  neither Pretzel Time nor Franchisee
shall  make  any  express  or  implied  agreements,  warranties,  guarantees  or
representations  or  incur  any  debt in the  name or on  behalf  of the  other,
represent that their relationship is other than Pretzel Time and franchisee,  or
be obligated by or have any liability  under any  agreements or  representations
made by the other that are not  expressly  authorized  in writing.  Pretzel Time
shall not be  obligated  for any damages to any person or  property  directly or
indirectly  arising out of the  operation of the Unit or  Franchisee's  business
authorized by or conducted pursuant to this Agreement.

         21.C.    TAXES.

         Pretzel  Time shall have no  liability  for any  sales,  use,  service,
occupation,  excise,  gross receipts,  income,  property or other taxes, whether
levied upon Franchisee, the Unit, Franchisee's property or upon Pretzel Time, in
connection with the sales made or business  conducted by Franchisee.  Payment of
all such taxes shall be Franchisee's responsibility.
<PAGE>

         21.D.    INDEMNIFICATION.

         Franchisee   agrees  to  indemnify   and  hold  Pretzel  Time  and  its
subsidiaries,  Affiliates, stockholders,  directors, officers, employees, agents
and assignees harmless against, and to reimburse them for, any loss,  liability,
judgment  or damages  (actual or  consequential)  and all  reasonable  costs and
expenses of  defending  any claim  brought  against any of them or any action in
which any of them is named as a party (including, without limitation, reasonable
accountants,  attorneys' and expert witness fees, costs of investigation,  court
costs, other litigation expenses,  damages to Pretzel Time's reputation and good
will, travel expenses) which any of them may suffer,  sustain or incur by reason
of, arising from or in connection  with  Franchisee's  ownership or operation of
the Unit, unless such loss, liability or damage is only due to the negligence of
Pretzel  Time  (or  its  Affiliates,  subsidiaries).  Pretzel  Time's  right  to
indemnity  under  this  agreement  shall  arise  notwithstanding  that  joint or
concurrent  liability  may be  imposed on Pretzel  Time by  statute,  ordinance,
regulation or other law.  Franchisee  acknowledges and agrees that any action or
inaction by any third party which is not an  Affiliate of Pretzel Time shall not
be attributable to or constitute negligence of Pretzel Time. The indemnities and
assumptions of liabilities and  obligations  herein shall continue in full force
and effect  subsequent to and  notwithstanding  the expiration or termination of
this Agreement.

         Pretzel Time shall notify Franchisee of any claims and Franchisee shall
be given the  opportunity  to assume the  defense of the matter.  If  Franchisee
fails to assume the defense  within  three (3) days of notice  thereof,  Pretzel
Time may defend the action in the manner reasonably appropriate,  and Franchisee
shall pay to Pretzel Time all reasonable  costs,  including  without  limitation
attorney's  fees,  court  costs,  expert  witness  fees,  travel  and  telephone
expenses, incurred by Pretzel Time in effecting such defense, in addition to any
such sum which Pretzel Time may pay by reason of any settlement agreed to by the
parties or reasonably  negotiated by Pretzel Time in the event  Franchisee fails
to assume the defense, or judgment against Pretzel Time.

         21.E.  INDEPENDENT CONTRACTOR.

         It is understood and agreed by the parties hereto that Franchisee is an
independent contractor and is not an agent, partner, joint venturer, or employee
of  Pretzel  Time.  Pretzel  Time and  Franchisee  agree  that  nothing  in this
Agreement  is  intended  to  create  a  fiduciary   relationship  between  them.
Franchisee  shall have no right to bind or obligate  Pretzel Time in any way nor
shall he  represent  that he has any right to do so.  Pretzel Time shall have no
control over the terms and conditions of employment of Franchisee's employees.

         In all public records and in his  relationship  with other persons,  on
stationery, business forms and checks, Franchisee shall indicate his independent
ownership of the  franchised  Unit and that he is a franchisee  of Pretzel Time.
Franchisee  shall exhibit on the premises in such places as may be designated by
Pretzel  Time,  a Pretzel  Time  approved  notice  that the  franchised  Unit is
operated by an  independent  operator and not by Pretzel Time or Pretzel  Time's
Affiliates,  which operate company owned  franchises.  Franchisee shall take all
legal  steps  such as a  fictitious  name  registration  to ensure  Franchisee's
independent business status.

<PAGE>

22.      PROTECTION OF TRADE SECRETS.

         22.A.  CONFIDENTIAL INFORMATION.

         Pretzel Time  possesses  and will further  develop and acquire  certain
confidential  and  proprietary  information  and trade  secrets  relating to the
operation  of  Pretzel  Time  Units,  which  includes,  but not  limited  to the
following  categories  of  information,  methods,  techniques,  procedures,  and
knowledge  developed or to be  developed by Pretzel  Time,  its  consultants  or
contractors,  its Affiliates or its designees, and/or franchisees ("Confidential
Information"):

         (1)  methods,   techniques,   equipment,   specifications,   standards,
         policies, procedures, information, concepts and systems relating to and
         knowledge  of  and  experience  in  the   development,   operation  and
         franchising of Pretzel Time Units:

         (2) site selection criteria;

         (3) marketing and promotional programs for Pretzel Time Units;

         (4) recipes, ingredients,  formulas, mixes, spices, seasonings, sauces,
         recipes for, and methods for the preparation,  cooking,  and serving of
         the Products;

         (5)  techniques,  formats,  specifications,  systems,  procedures,  and
         knowledge of and experience in the development and operation of Pretzel
         Time Units;

         (6) knowledge of specifications  for and suppliers of certain Products,
         materials, supplies, equipment, furnishings and fixtures;

         (7) sales data and information  concerning  inventory  requirements for
         Products,  materials and supplies, and specifications for and knowledge
         of suppliers of certain materials,  equipment, and fixtures for Pretzel
         Time Units;

         (8) employee selection procedures, training and staffing levels;

         (9) Operations Manual and other Manuals prepared by Pretzel Time; and

         (10) information concerning Product sales, operating results, financial
         performance and other financial data of Pretzel Time Units.
<PAGE>

         Pretzel Time will disclose such parts of the  Confidential  Information
as  Pretzel  Time deems  necessary  or  advisable  from time to time in its sole
discretion  for the  operation  of a  Pretzel  Time  Unit to  Franchisee  during
training, and in guidance and assistance furnished to Franchisee during the term
of the Franchise, and Franchisee may learn or otherwise obtain from Pretzel Time
additional  Confidential  Information  of  Pretzel  Time  during the term of the
Franchise.  Franchisee acknowledges that the foregoing Confidential  Information
is highly  confidential.  Franchisee  acknowledges  and agrees  that he will not
acquire  any  interest  in  Confidential  Information,  other  than the right to
utilize Confidential Information disclosed to Franchisee in the operation of the
Pretzel  Time  Unit  during  the  term of this  Agreement,  and  that the use or
duplication  of  any  Confidential  Information  in  any  other  business  would
constitute an unfair method of competition. Franchisee, including its directors,
officers,  shareholders,  and partners agree(s) that Confidential Information is
proprietary,  includes  trade  secrets  of  Pretzel  Time  and is  disclosed  to
Franchisee solely on the condition that Franchisee  agrees,  and Franchisee (and
its Owners) does hereby agree, that he:

         (1) shall not disclose any  information  pertaining to the Pretzel Time
         System,  directly or indirectly,  to any person,  natural or corporate,
         without the express prior written  consent of Pretzel Time.  Franchisee
         may disclose to its Unit Manager such  information  deemed necessary to
         disclose,  provided  such Unit  Manager  has  agreed to  maintain  such
         information in confidence in Pretzel Time's  confidentiality  agreement
         and Pretzel Time has received such executed agreement  (attached hereto
         as Exhibit H);

         (2) Will not use  Confidential  Information  in any other  business  or
capacity;

         (3)  Will  maintain  the  absolute   confidentiality   of  Confidential
         Information during and after the term of this Agreement;

         (4) Will not make  unauthorized  copies of any portion of  Confidential
         Information disclosed in written or other tangible form; and

         (5) Will adopt and implement  all  reasonable  procedures  that Pretzel
         Time  prescribes  from  time  to time to  prevent  unauthorized  use or
         disclosure of Confidential Information,  including, without limitation,
         restrictions on disclosure thereof to his employees.

         This  confidentiality  requirement  shall  not apply in a  judicial  or
administrative  proceeding  to the extent  Franchisee  is legally  compelled  to
disclose such information,  provided Franchisee shall have used his best efforts
and shall have afforded  Pretzel Time the  opportunity  to obtain an appropriate
protective order or other assurance satisfactory to Pretzel Time of confidential
treatment for the information required to be so disclosed.  This restrictions on
Franchisee's  disclosure and use of the Confidential  Information shall also not
apply to the  disclosure of  information,  methods,  procedures,  techniques and
knowledge which are or become  generally  known in the food service  business in
the Territory, other than through disclosure (whether deliberate or inadvertent)
by Franchisee.
<PAGE>

         Notwithstanding   the  foregoing  and  any  other   provision  of  this
Agreement,  Franchisee may use the  Confidential  Information in connection with
the operation of other Pretzel Time Units (in addition to the Unit)  pursuant to
other Franchise Agreements with Pretzel Time.

         22.B.  DISCLOSURE OF IDEAS AND NEW PROCEDURES.

         Franchisee  shall  fully and  promptly  disclose to Pretzel  Time,  all
ideas,  concepts,  methods  and  techniques  relating  to  the  development  and
operation  of a dessert or snack food  business  conceived  or  developed by the
Franchisee  and/or  Franchisee's  employees  during the term of this  Agreement.
Franchisee  agrees and grants to Pretzel Time and its Affiliates a perpetual and
worldwide  right to use and  authorize  other  Pretzel  Time Units or other food
service businesses  operated by Pretzel Time or its Affiliates,  franchisees and
designees  to  use  such  ideas,  recipes,  formulas,   concepts,  methods,  and
techniques  relating to the development  and/or  operation of a dessert or snack
food business.  If incorporated into the Pretzel Time System for the development
and/or operation of Pretzel Time Units, such ideas, recipes, formulas, concepts,
methods and techniques  shall become the sole and exclusive  property of Pretzel
Time without any further consideration to Franchisee. Pretzel Time shall have no
obligation to make any lump sum or on-going  payments to Franchisee with respect
to any such idea, concept, method, technique or product.  Franchisee agrees that
Franchisee  will not use nor will it allow any other person or entity to use any
such concept,  method,  technique or product  without  obtaining  Pretzel Time's
prior written approval.

23.      ENFORCEMENT.

         23.A.    UNAVOIDABLE DELAYS.

         Delays in the  performance  of any duties  hereunder  which are not the
fault of, and not within the reasonable  preventive control of, the party due to
perform,  including but not limited to, fire,  flood,  labor  disputes,  natural
disasters, acts of God, civil disorders, riots,  insurrections,  work stoppages,
slowdowns or disputes,  or other  similar  events,  shall not cause a default in
said  performance,  but the parties shall extend the time of  performance  for a
period of time equivalent to the length of delay,  or for such other  reasonable
period of time as agreed by the parties.

         23.B.    RIGHTS OF PARTIES ARE CUMULATIVE.

         The rights of Pretzel Time and Franchisee  hereunder are cumulative and
no exercise or  enforcement by Pretzel Time or Franchisee of any right or remedy
hereunder  shall  preclude  the  exercise  or  enforcement  by  Pretzel  Time or
Franchisee  of any  other  right  or  remedy  herein  or which  Pretzel  Time or
Franchisee is entitled by law to enforce.

         23.C.    WAIVER OF OBLIGATIONS.

         Pretzel Time may by written instrument unilaterally waive or reduce any
obligation  of  or  restriction  upon  Franchisee  under  this  Agreement,   and
Franchisee may by written instrument unilaterally waive or reduce any obligation
of or  restriction  upon  Pretzel  Time under  this  Agreement,  effective  upon
delivery of written  notice  thereof to the other or such other  effective  date
stated on the notice of waiver.  Whenever this Agreement requires Pretzel Time's
prior  approval  or  consent,  Franchisee  shall make a timely  written  request
therefore, and such approval shall be obtained in writing. Pretzel Time makes no
warranties  or  guaranties  upon  which  Franchisee  may rely,  and  assumes  no
liability or  obligation  to  Franchisee,  by granting  any waiver,  approval or
consent to  Franchisee,  or by reason of any  neglect,  delay,  or denial of any
request therefore. Any waiver granted by Pretzel Time shall be without prejudice
to any other rights Pretzel Time may have, will be subject
<PAGE>

to continuing review by Pretzel Time, and may be revoked, in Pretzel Time's sole
discretion,  at any  time  and  for  any  reason,  effective  upon  delivery  to
Franchisee of ten (10) days' prior written notice.

         23.D.    CONTINUING OBLIGATIONS.

          All  obligations of Pretzel Time and Franchisee  which expressly or by
their very nature survive the expiration or termination of this Agreement  shall
continue  in  full  force  and  effect  subsequent  to and  notwithstanding  its
expiration  or  termination  and until  they are  satisfied  or by their  nature
expire.

         23.E.    INVALID OR UNENFORCEABLE PROVISIONS.

         If any provisions of this  Agreement,  or its application to any person
or  circumstance,  is deemed  invalid or  unenforceable  by a court of competent
jurisdiction,  then the remainder of this  Agreement or the  application of such
provision  to other  persons or  circumstances  shall not be  affected  thereby,
provided,  however,  that if any provision or application  thereof is invalid or
unenforceable,  the court shall  substitute a suitable and  equitable  provision
therefore  in order to carry out,  so far as may be valid and  enforceable,  the
intent and purpose of the invalid or unenforceable provision.

         If any applicable and binding law or rule of any jurisdiction  requires
a  greater  prior  notice  of the  termination  of or  refusal  to enter  into a
successor Franchise  Agreement to this Agreement than is required hereunder,  or
the  taking of some  other  action  not  required  hereunder,  or if,  under any
applicable  and binding law or rule of any  jurisdiction,  any provision of this
Agreement  or any  standard or procedure  outlined in the  Operations  Manual is
invalid or unenforceable,  the prior notice and/or other action required by such
law or rule shall be  substituted  for the  comparable  provisions  hereof,  and
Pretzel  Time shall  have the  right,  in its sole  discretion,  to modify  such
invalid or unenforceable operations procedure or standard to the extent required
to be valid and enforceable.

         23.F.  INJUNCTIVE RELIEF.

         Franchisee  recognizes and  acknowledges the unique value and secondary
meaning  attached to the Pretzel Time system,  its  trademarks,  service  marks,
standards of operation and Pretzel Time's property.  Franchisee acknowledges and
agrees that any noncompliance with the restrictive  covenants  contained herein,
including  without  limitation  those provisions  pertaining to  noncompetition,
confidentiality  and the improper or  unauthorized  use of Pretzel  Time's Marks
will cause  irreparable  damage to Pretzel Time and its franchisees.  Franchisee
therefore agrees that should it violate any restrictive covenant, or threaten to
breach the  restrictive  covenants,  then Pretzel Time shall be entitled to both
permanent  and temporary  injunctive  relief,  without  bond,  from any court of
competent  jurisdiction  in addition to any other remedies to which Pretzel Time
may be entitled,  at law or in equity,  under this agreement or otherwise  under
applicable law.

<PAGE>



         23.G.    APPLICABLE LAW.

         Except to the extent governed by the U.S. Trademark Act of 1946 (Lanham
Act, 15 U.S.C.  "1051 et seq.),  this Agreement,  the other agreements  referred
herein,  and the offer and the sale of the  franchise  shall be  governed in all
respects  and  aspects  by the  laws of the  Commonwealth  of  Pennsylvania  and
expressly  excluding  the laws  pertaining  to the choice of law and conflict of
laws.

         23.H.    ENTIRE STATUS OF AGREEMENT.

         This Agreement  contains the entire  agreement of the parties and there
are no other oral or written  understandings or agreements  between Pretzel Time
and Franchisee  relating to the subject matter of this agreement,  except as set
forth in Pretzel  Time's  Offering  Circular  required by Rule under the Federal
Trade  Commission  Act, a copy of which has been provided to  Franchisee  and of
which   Franchisee   acknowledges   receipt,   there  are  no   representations,
inducements, promises, agreements arrangements or undertakings, oral or written,
between  the  parties  hereto  other than those set forth and duly  executed  in
writing.  No agreement of any kind shall be binding upon either party unless and
until the same has been made in writing and duly executed by both parties.

         Upon  acceptance  of this  Agreement  by  Pretzel  Time,  all  previous
agreements,  contracts,  arrangements  or  understandings  of any kind,  oral or
written,  relative to the franchise granted herein are cancelled, and all claims
and demands  thereon are fully  satisfied.  This  agreement,  although  drawn by
Pretzel Time,  shall be construed  fairly and reasonable,  and not more strictly
against one party than against the other party hereto.

         23.I.    AMENDMENT OF AGREEMENT.

         This  Agreement  shall not be  modified  or  amended  except by written
agreement  executed by both parties hereto.  No oral amendment or waiver will be
effective and that this provision cannot be orally amended or waived.  No waiver
of default or rights will be effective unless in writing.

         23.J.    HEIRS, SUCCESSORS AND ASSIGNS.

         Subject to the provisions  hereof  relating to transfer and assignment,
this Agreement is intended to and does bind the heirs, executors, administrators
and successors of any or all of the parties hereto.

         23.K.    CONDITIONS AND CONTINGENCIES.

         The obligations of the parties hereunder are expressly  conditional and
contingent  upon the full execution of and performance of all obligations by the
parties  under this  Agreement.  This  Agreement is expressly  conditional  upon
Franchisee  executing all documents  required by this Agreement  within ten (10)
days of receipt of the document.  Failure by Franchisee to execute any documents
shall result in the Agreement being null and void.
<PAGE>

         In addition during Franchisee's  training,  all documents pertaining to
the  franchising of Franchisee as a Pretzel Time Unit shall be held in escrow by
Pretzel Time. Title in and to the Pretzel Time Unit shall not pass to Franchisee
until  Franchisee  has  been  trained  as  a  Pretzel  Time  franchisee  to  the
satisfaction  of Pretzel Time. If Franchisee  fails to  satisfactorily  complete
Pretzel Time initial  training,  the appointment of Franchisee as a Pretzel Time
franchisee  and the granting of the franchise  business to  Franchisee  shall be
null and void, all documents executed between Franchisee and Pretzel Time or its
designees with respect to the transaction shall be terminated and cancelled. The
Franchisee acknowledges and agrees that no portion of the Franchise fee shall be
refunded if Franchisee  fails to complete  Pretzel Time's initial training class
to the  satisfaction  of Pretzel Time. If the  Franchisee  completes the initial
training to the  satisfaction  of Pretzel  Time,  Pretzel  Time will  provide to
Franchisee fully signed copies of the Franchise Agreement.

         It is  understood  and agreed by the parties  that the  granting of the
franchise  and all  contracts  and  agreements  entered  into by and between the
parties with respect to the Unit are specifically contingent upon the signing of
a lease for the Site.  In the event that a lease for the Site cannot be obtained
on or before sixty (60) days after  delivery of Pretzel  Time's  approval of the
Site at no fault  or delay by  Franchisee,  then all  contracts  and  agreements
entered into by Pretzel Time, and  Franchisee  shall become null and void and of
no effect,  and all monies  deposited by Franchisee less a nonrefundable  fee of
$2,500 shall be refunded.

         23.L.    WAIVER BY PRETZEL TIME.

         No waiver by  Pretzel  Time of any  default  or  failure  to perform by
Franchisee,  or of any  breach of the  terms of this  Agreement  or no  failure,
refusal or neglect of Pretzel Time to exercise any right,  option or power given
it under this Agreement,  shall preclude Pretzel Time from thereafter  requiring
strict  compliance or from declaring  this  Agreement and the franchise  granted
herein  revoke or  terminated.  The failure of Pretzel  Time to  terminate  this
Agreement upon the occurrence of one or more Acts of Default will not constitute
a waiver  or  otherwise  affect  the right of  Pretzel  Time to  terminate  this
Franchise  because of a continuing or subsequent  failure to cure one or more of
the aforesaid events of default or any other default.
<PAGE>

         23.M.    COSTS AND EXPENSES OF ENFORCEMENT.

         If a claim  for  amounts  owed by  Franchisee  to  Pretzel  Time or its
Affiliates  is  asserted  in any  judicial or  arbitration  proceeding  or later
appeal,  or if Pretzel Time is required to enforce the Franchise  Agreement in a
judicial or arbitration proceeding or later appeal, the prevailing party will be
entitled  to  reimbursement  of its costs  and  expenses,  including  reasonable
arbitrators',  accountants'  and  legal  fees,  whether  incurred  prior  to, in
preparation for or in contemplation of the filing of any written demand,  claim,
action,  hearing or  proceeding  to enforce  the  obligations  of the  Franchise
Agreement.  If Pretzel Time incurs  expenses in connection  with your failure to
pay when due amounts  owing to Pretzel  Time,  to submit  when due any  reports,
information  or  supporting  records or otherwise  to comply with the  Franchise
Agreement,  including,  but not limited to legal,  arbitrators'  and  accounting
fees, you are required to reimburse Pretzel Time for any such costs and expenses
which it incurs.
         23.N.    RIGHTS OF PARTIES ARE CUMULATIVE

         THE  RIGHTS  OF  FRANCHISEE  AND  PRETZEL  TIME ARE  CUMULATIVE  AND NO
EXERCISE OR  ENFORCEMENT  BY PRETZEL TIME OR  FRANCHISEE  OF ANY RIGHT OR REMEDY
HEREUNDER  SHALL  PRECLUDE  THE  EXERCISE  OR  ENFORCEMENT  BY  PRETZEL  TIME OR
FRANCHISEE OF ANY OTHER RIGHT OR REMEDY TO WHICH THE PARTY IS ENTITLED.

         23.O.    WAIVER OF JURY TRIAL.

     BOTH PRETZEL TIME AND THE  FRANCHISEE  IRREVOCABLY  WAIVES TRIAL BY JURY IN
ANY ACTION, PROCEEDING OR COUNTERCLAIM,  WHETHER AT LAW OR IN EQUITY, BROUGHT BY
EITHER PARTY.  THE PARTIES  FURTHER AGREE THAT NEITHER SHALL DEMAND A JURY TRIAL
IN THE EVENT OF LITIGATION.

         23.P.  WAIVER OF PUNITIVE DAMAGES.

         EXCEPT WITH RESPECT TO  FRANCHISEE'S  OBLIGATION  TO INDEMNIFY  PRETZEL
TIME, THE PARTIES WAIVE TO THE FULLEST  EXTENT  PERMITTED BY LAW ANY RIGHT TO OR
CLAIM FOR ANY PUNITIVE OR EXEMPLARY DAMAGES AGAINST THE OTHER AND AGREE THAT, IN
THE EVENT OF A DISPUTE  BETWEEN THEM,  THE PARTY MAKING A CLAIM SHALL BE LIMITED
TO RECOVERY OF ANY ACTUAL DAMAGES IT SUSTAINS.
<PAGE>

         23.Q.  EXCLUSIVE JURISDICTION.

         BOTH PRETZEL TIME AND  FRANCHISEE  AGREE THAT ANY ACTION ARISING OUT OF
OR RELATING  TO THIS  AGREEMENT,  INCLUDING  WITHOUT  LIMITATION,  THE OFFER AND
GRANTING OF THE FRANCHISE  RIGHTS  HEREUNDER  SHALL BE INSTITUTED AND MAINTAINED
ONLY IN A STATE OR FEDERAL  COURT OF  GENERAL  JURISDICTION  IN DAUPHIN  COUNTY,
PENNSYLVANIA  OR THE COUNTY IN WHICH PRETZEL TIME MAINTAINS ITS PRINCIPAL  PLACE
OF BUSINESS.

         FRANCHISEE  IRREVOCABLY  SUBMITS TO THE  JURISDICTION OF SAID COURT AND
WAIVES ANY OBJECTION  FRANCHISEE MAY HAVE TO EITHER THE JURISDICTION OR VENUE OF
SUCH COURT.

         23.R.    LIMITATIONS OF CLAIMS

         EXCEPT FOR CLAIMS  BROUGHT BY PRETZEL TIME WITH REGARD TO  FRANCHISEE'S
OBLIGATIONS  TO MAKE PAYMENTS TO PRETZEL TIME  PURSUANT TO THIS  AGREEMENT OR TO
INDEMNIFY  PRETZEL TIME PURSUANT TO THIS  AGREEMENT,  ANY AND ALL CLAIMS ARISING
OUT OF OR RELATING TO THIS  AGREEMENT  OR THE  RELATIONSHIP  OF  FRANCHISEE  AND
PRETZEL  TIME  PURSUANT TO THIS  AGREEMENT  SHALL BE BARRED  UNLESS AN ACTION IS
COMMENCED  WITHIN:  (1) TWO (2)  YEARS  FROM THE DATE ON WHICH  THE ACT OR EVENT
GIVING  RISE TO THE  CLAIM  OCCURRED  OR (2) ONE (1) YEAR FROM THE DATE ON WHICH
FRANCHISEE  OR  PRETZEL  TIME KNEW OR SHOULD  HAVE  KNOWN,  IN THE  EXERCISE  OF
REASONABLE  DILIGENCE OF THE FACTS GIVEN RISE TO SUCH CLAIMS,  WHICHEVER  OCCURS
FIRST.

24.      ACKNOWLEDGMENTS AND REPRESENTATIONS.

         Franchisee  acknowledges  that he has read this  Agreement  and that he
understands  and accepts the terms,  conditions and covenants  contained in this
Agreement as being reasonably  necessary to maintain Pretzel Time's high quality
and service and the uniformity of those  standards at all Pretzel Time Units and
thereby to protect and preserve the goodwill of the Marks.

         Pretzel Time  disclaims  and  Franchisee  acknowledges  that he has not
received or relied upon any representations, promises, guarantees or warranties,
expressed  or  implied,  made to induce the  execution  hereof or in  connection
herewith which is not expressly contained herein or in the disclosure statement.
More specifically,  Franchisee  acknowledges and agrees that no person acting on
behalf of Pretzel Time or its affiliated  companies has made any written or oral
claim,  statement,  assurance,  promise or projection of any sort  regarding the
actual  or  prospective  sales,  earnings,  gross  profit  or net  profit of the
franchise,  which is the subject of this agreement.  Franchisee acknowledges and
agrees that Pretzel Time's officers, directors, employees and agents act only in
a representative  and not in a personal capacity in connection with any of their
dealings with  Franchisee.  Franchisee  recognizes that neither Pretzel Time nor
any other person can guarantee  Franchisee's success in the franchised business.
Franchisee  further  represents  to Pretzel  Time, as an inducement to its entry
into this  Agreement,  that all statements in  Franchisee's  application for the
Franchise   are  accurate  and  complete  and  that   Franchisee   has  made  no
misrepresentations or material omissions in obtaining the franchise.
<PAGE>

25.      CONSTRUCTION.

         25.A.    HEADINGS.

         The Section headings  throughout this Agreement are for the convenience
and reference only of the parties and their  attorneys,  and the words contained
therein shall not be held to expand,  modify,  limit, define,  amplify or aid in
the interpretation, construction or meaning of this Agreement.

         25.B.  TERMINOLOGY.

         All terms and words used in this  Agreement,  regardless  of the number
and gender in which they are used,  shall be deemed and construed to include any
other number, singular or plural, and any other gender, masculine,  feminine, or
neuter,  as the  context  or sense of this  Agreement  or any  Section or clause
herein may require,  as if such word had been fully and properly  written in the
appropriate number and gender.
         The  term  Franchisee  as  used  herein  is  applicable  to one or more
persons,  a  corporation  or a  partnership,  as the case may be. If two or more
persons are at any time Franchisee hereunder,  their obligations and liabilities
to  Pretzel  Time  shall be joint and  several.  References  to  Franchisee  and
assignee  which are  applicable to an individual or  individuals  shall mean the
Owners of  Franchisee or the  assignee,  if the  Franchisee or the assignee is a
corporation nor partnership.

         25.C.    COUNTERPARTS.

         This Agreement may be executed in one or more counterparts, any and all
of which shall constitute one and the same instrument.

         25.D.  REASONABLENESS.

         Pretzel Time and  Franchisee  agree to act  reasonably  in all dealings
with each other pursuant to this Agreement.  Whenever the consent or approval of
either party is required or  contemplated,  the party whose  consent is required
agrees not to unreasonably  withhold the same,  unless such consent is expressly
subject to such party's sole discretion pursuant to the terms of this Agreement.
In no event shall Pretzel Time's withholding of consent allow Franchisee a claim
for money damages.
<PAGE>

26.      SECURITY AGREEMENT.

         26.A.    SECURITY INTEREST.

         In order  to  secure  full and  prompt  payment  of the fees and  other
charges to be paid by Franchisee to Pretzel Time,  and to secure  performance of
the other  obligations  and covenants to be performed by Franchisee,  under this
Agreement,  Franchisee hereby grants Pretzel Time a valid and effectual security
interest  in,  lien  upon,  and  right of set off  against  all of  Franchisee's
interest  in  the  improvements,  fixtures,  inventory,  goods,  appliances  and
equipment now or hereafter owned and located at the Unit (whether annexed to the
Premises or not) or used in connection with the business  conducted at the Unit,
including,  without in any manner limiting the generality of the foregoing,  all
machinery,  materials,  appliances and fixtures for  generating or  distributing
air, water, heat,  electricity,  light, fuel or refrigeration,  for ventilating,
cooling or sanitary purposes, for the exclusion of vermin or insects and for the
removal  of  dust,   refuse  or  garbage;   all   engines,   machinery,   ovens,
refrigerators,   freezers,  furnaces,   partitions,  doors,  vaults,  sprinkling
systems, light fixtures,  fire hoses, fire brackets,  fire boxes, alarm systems,
brackets,  screens,  floor tile,  linoleum,  carpets,  plumbing,  water systems,
appliances,  walk-in refrigerator boxes, cabinets,  dishwashers,  stoves, set-up
tables,  rolling  counters,   kitchen  ranges,  display  counters  and  shelves,
humidified  cabinets,  computers and computer software,  and other equipment and
installations;  all other and  further  installations  and  appliances;  all raw
materials,   work  in  process,  finished  goods  and  all  inventory;  and  all
replacements  thereof,  attachments,   additions  and  accessions  thereto,  and
products  and  proceeds  thereof  in any  form,  including  but not  limited  to
insurance proceeds and any claims against third parties for loss or damage to or
destruction  of any or all of the foregoing  (collectively,  the  "Collateral").
Without the prior  written  consent of Pretzel Time,  Franchisee  agrees that no
lien upon or security  interest in the  Collateral  or any item  thereof will be
created or suffered  to be created  and that no lease will be entered  into with
respect to any item of Collateral. Franchisee will not sell or otherwise dispose
of any item of Collateral,  or remove any Collateral  from the Premises,  unless
the same is replaced by a similar item of equal or greater value, and except for
the sale of  inventory in the  ordinary  course of  business,  without the prior
written  consent  of Pretzel  Time.  Franchisee  agrees to give to Pretzel  Time
advance notice in writing of any proposed change in Franchisee's name,  identity
or structure and not to make any such change  without the prior written  consent
of Pretzel Time and compliance with the provisions of this Agreement. Franchisee
agrees  to  execute  for  filing  such  financing  statements  and  continuation
statements as Pretzel Time may require from time to time. Pretzel Time agrees to
pay all filing  fees,  including  fees for  filing  continuation  statements  in
connection with such financing statements.
<PAGE>

         26.B.  DEFAULT REMEDIES UNDER U.C.C.

         In the event of a default by Franchisee  under this Agreement,  Pretzel
Time  shall  have the  remedies  and rights  available  as a secured  party with
respect to the Collateral  under the Uniform  Commercial  Code as in effect from
time to time in the  state  where the  premises  are  located.  The grant of the
security interest to Franchisee  pursuant to this Section shall not be construed
to derogate  from or impair any other rights  which  Pretzel Time may have under
this Agreement or otherwise at law or equity.

27.      NOTICES.

         27.A.    DELIVERY OF NOTICES.

         All  written  notices  permitted  or required  to be  delivered  by the
provisions  of this  Agreement  or of the  Operations  Manual shall be deemed so
delivered to the Franchisee:

         a.   At the time delivered by hand; or

         b.  One  business  day  after  transmission  by  facsimile,   telecopy,
telegraph or other electronic system;

         c. One  business  day after being  placed in the hands of a  commercial
         carrier service for next business day delivery; or

         d. Three (3) business days after placement in the United States mail by
         registered or certified mail, return receipt requested, postage prepaid
         and addressed to the party to be notified at the addresses listed below
         or the most current  business  address of which the notifying party has
         been notified.  If Franchisee  refuses delivery of the same then notice
         shall be deemed delivered when refused by Franchisee.
<PAGE>




         IF TO PRETZEL TIME:

                  Pretzel Time, Inc.
                  Attn:  Martin Lisiewski, CEO
                  4800 Linglestown Road, Suite 202
                  Harrisburg, Pennsylvania 17112

         WITH COPIES TO:

                  Rashti and Mitchell
                  Attorneys at Law
                  Attn:  Timothy T. Mitchell
                  4422 Ridgeside Drive
                  Dallas, Texas 75244

         IF TO FRANCHISEE:


<PAGE>



         IN WITNESS WHEREOF, the parties hereto have executed this Agreement the
day and year first written above.

WITNESSES:                                           PRETZEL TIME, INC.
                                                              FRANCHISOR

- -----------------------
                                                              BY:

_______________________                           NAME:  ____________________

                                                 TITLE:  _____________________

WITNESSES:                                  FRANCHISEE:
                                                  ----------------------------


                                                              BY:


______________________                           NAME:  _____________________

                                                TITLE:

                                              CORPORATE ACKNOWLEDGMENT





STATE OF                                        )
                                                     : '
COUNTY OF                                     )

On this _____ day of ___________, 19 __, before me, (Name of Notary)

     the undersigned  officer,  personally appeared and , known personally to me
to be the Presidentand Secretary,  respectively, of the above-named corporation,
and that  they,  as such  officers,  being  authorized  to do so,  executed  the
foregoing  instrument for the purpose therein contained,  by signing the name of
the corporation for themselves as such officers.

         IN WITNESS WHEREOF I have hereunto set my hand and official seal.


                                                              (Notary Public)


My Commission Expires:


(Notary Seal)






<PAGE>




                INDIVIDUAL OR PARTNERSHIP ACKNOWLEDGMENT



STATE OF                                        )
                                                     : '
COUNTY OF                                     )

         On this _____ day of ___________, 19 __, before me,
                                (Name of Notary)

     the undersigned  officer,  personally  appeared to me personally  known and
known to me to be the same  person(s)  whose  name(s)  is  (are)  signed  to the
foregoing  instrument,  and acknowledged the execution  thereof for the uses and
purposes therein set forth.

         IN WITNESS WHEREOF I have hereunto set my hand and official seal.





                                                              (Notary Public)


My Commission Expires:



(Notary Seal)


<PAGE>



FRAN.AGT 6.5.96
                               FRANCHISE AGREEMENT






                                 By and between

          Pretzel Time, Inc., a Pennsylvania corporation as Franchisor

                                       and

                                  , Franchisee


<PAGE>



                                    EXHIBIT C
                            TO THE OFFERING CIRCULAR
                              OF PRETZEL TIME, INC.




                               FRANCHISE AGREEMENT


<PAGE>


                                   Exhibit "M"

                                    Sublease

           [Substitute 2 page short form - Karen to send Tim the disk]






                                   EXHIBIT "B"
                        TO THE DEVELOPING AGENT AGREEMENT


                         PRINCIPAL OWNER, OTHER OWNERS,
                          DESIGNATED PRINCIPAL OWNERS,
                      UNIT AND MANAGER, SUPERVISING OWNERS
                           AND INITIAL CAPITALIZATION


[A COPY OF THE PRINCIPAL OWNER, OTHER OWNERS,  DESIGNATED PRINCIPAL OWNERS, UNIT
AND MANAGER,  SUPERVISING  OWNERS AND INITIAL  CAPITALIZATION IS ATTACHED TO THE
FRANCHISE AGREEMENT (EXHIBIT "C" OF THE OFFERING CIRCULAR) AS EXHIBIT "B"].


<PAGE>



OWNRLST12.09.94
                                     (B - 3)

                                   EXHIBIT "B"

                         PRINCIPAL OWNER, OTHER OWNERS,
                          DESIGNATED PRINCIPAL OWNERS,
                      UNIT AND MANAGER, SUPERVISING OWNERS
                           AND INITIAL CAPITALIZATION

         1.  Principal  Owners:  Listed  below is the  full  name  (and  mailing
address)  of each  person  or  entity  who is a  Principal  Owner of  Franchisee
(including a designated  Principal  Owner so designated  based on their business
experience,  financial capacity or other personal attributes), and a description
of the nature of such  Principal  Owner's  direct or  indirect  equity or voting
interest in Franchisee:

Name: Number of Shares
Owned:
Address: % of Total
Shares:
Number of Shares Owner is Entitled
to
Vote:
Other Interest
(Describe):



Name: Number of Shares
Owned:
Address: % of Total
Shares:
Number of Shares Owner is Entitled
to
Vote:
Other Interest
(Describe):



<PAGE>

Name: Number of Shares
Owned:
Address: % of Total
Shares:
Number of Shares Owner is Entitled
to
Vote:
Other Interest
(Describe):




Name: Number of Shares
Owned:
Address: % of Total
Shares:
Number of Shares Owner is Entitled
to
Vote:
Other Interest
(Describe):



         2. Other Owners. Listed below is the full name (and mailing address) of
each  person or  entity,  other  than the  Principal  Owners,  who  directly  or
indirectly owns an equity voting interest in Area Developer and a description of
the nature of the interest (attach additional sheets if necessary):


Name: Number of Shares
Owned:
Address: % of Total
Shares:
Number of Shares Owner is Entitled
to
Vote:
Other Interest
(Describe):




Name: Number of Shares
Owned:
Address: % of Total
Shares:
Number of Shares Owner is Entitled
to
Vote:
Other Interest
(Describe):

<PAGE>


         3. Unit Manager and Additional  Manager:  As required  pursuant to this
Agreement, the following person shall attend the training program as the initial
Unit Manager of the UNIT:

                           Name:
                                    (Unit Manager)

         4.  Supervising  Owners:  As required  pursuant to this Agreement,  the
following Principal Owners shall supervise the operation of the UNIT:

Name:                                                         Name:
Name:                                                         Name:





<PAGE>


         5. Initial Capitalization.  Area Developer: (a) represents and warrants
that it has developed and  previously  provided to COMPANY a description  of its
initial capital  structure (the "Initial  Capital  Structure")  which is a true,
correct,   complete  and  detailed   description  of  Area  Developer's  capital
structure;  (b)  covenants  that it will not deviate  from the  Initial  Capital
Structure  without  COMPANY's prior written consent;  and (c) acknowledges  that
COMPANY  has relied on the  Initial  Capital  Structure  in  entering  into this
Agreement.


PRETZEL TIME, INC.                              MRS. FIELDS' ORIGINAL COOKIES,
a Pennsylvania corporation                      INC., a Delaware corporation



By:
                                                     By:

Name:  ___________________                  Name:  _____________________

Title:
                                                              Title:




          ASSIGNMENT OF ASSETS AND ASSUMPTION OF LIABILITIES AGREEMENT

         THIS ASSIGNMENT OF ASSETS AND ASSUMPTION OF LIABILITIES  AGREEMENT (the
"Agreement")  is made and entered into as of July 25, 1997, by and between H & M
Concepts Ltd., Co., an Idaho limited  liability  company  ("Assignor")  and Mrs.
Fields' Pretzel Concepts, Inc., a Delaware corporation ("Assignee").

                                   WITNESSETH

         WHEREAS,  Assignor  and  Assignee  are  parties to that  certain  Asset
Purchase Agreement, dated as of July 23, 1997, (the "Asset Agreement"), pursuant
to which Assignor shall assign certain Acquired Assets (as defined in the Assets
Purchase  Agreement)  and the  Assumed  Liabilities  (as  defined  in the  Asset
Purchase  Agreement) to the Assignee,  in partial  consideration  for Assignee's
assumption of the Assumed Liabilities; and

         WHEREAS,  Assignee is prepared to accept the assignment of the Acquired
Assets and the Assumed Liabilities on the terms and conditions set forth herein.

         NOW, THEREFORE,  in consideration of the foregoing recitals,  which are
hereby   incorporated  into  this  Agreement  by  this  reference,   the  mutual
representations  and agreements  contained  herein,  and other good and valuable
consideration,  the receipt and sufficiency of which is hereby acknowledged, the
parties hereto, intending to be legally bound, hereby agree as follows:

Section 1.        Assignment

         Assignor hereby  assigns,  transfers,  sets over,  delivers and conveys
unto Assignee,  its successors and assigns,  all of Assignor's right,  title and
interest in and to the Acquired Assets and the Assumed Liabilities,  to have and
to  hold  the  Acquired  Assets  and  Assumed   Liabilities   hereby   assigned,
transferred,  set over, delivered,  conveyed or intended so to be unto Assignee,
its successors and assigns,  forever, and Assignee hereby accepts the assignment
of the Acquired Assets and the Assumed Liabilities and hereby assumes, agrees to
pay,  perform and  discharge any and all  obligations  or  liabilities  incident
thereto.  This  Agreement is entered into  pursuant and subject to the terms and
conditions of the Asset  Agreement.  None of the Excluded  Assets (as defined in
the Asset Purchase Agreement) are acquired, transferred or set over to, and none
of the Excluded Liabilities are assumed by, Assignee pursuant to this Agreement.


Section 2.        Additional Documentation



<PAGE>


         Assignor and Assignee hereby covenant and agree to execute, acknowledge
and deliver such further  conveyances  and  instruments or documents,  and to do
such further acts as may be necessary or  appropriate  to assure  Assignee,  its
successors and assigns, of all of Assignor's right, title and interest in and to
the Assets hereby  assigned,  transferred,  set over and delivered,  conveyed or
intended so to be.


Section 3.        Miscellaneous

         Section 3.1  Governing  Law.  This  Agreement  shall be governed by and
construed  in  accordance  with the laws of the  State of Utah,  without  giving
effect to any choice or conflict of law provision or rule thereof.

         Section 3.2 Counterparts. This Agreement may be executed in one or more
counterparts,  each of  which  shall  be  deemed  an  original  but all of which
together shall constitute one and the same instrument.


         IN WITNESS WHEREOF,  the parties have executed this Agreement as of the
date first above written.



H&M CONCEPTS LTD. CO.



By:/s/Randol S. Hemmer
Name: Randol S. Hemmer Title: Managing Member

By:/s/Steven H. Mann
Name: Steven H. Mann
Title: Managing Member



                               FIRST AMENDMENT TO

                             OPERATING AGREEMENT FOR

                                   UVEST, LLC


         WHEREAS,  the parties hereto are one of the original  members of UVEST,
LLC, a Utah limited  liability company (the "Company"),  who previously  adopted
the Operating  Agreement for UVEST, LLC (the  "Agreement")  pursuant to the Utah
Limited  Liability  Company Act, and a Substitute  Member (as defined in Section
1.43 of the Glossary  attached to the  Agreement)  being admitted to the Company
pursuant to this First Amendment to the Agreement;

     NOW,  THEREFORE,  the parties  hereto adopt the following  amendment to the
Agreement  to reflect the  admission  of Mrs.  Fields'  Pretzel  Concepts,  Inc.
("MFPC")  as a  Substitute  Member  of the  Company  in  place  of the  interest
previously  held by H&M  Concepts  Ltd. Co. and the  appointment  of MFPC as the
Managing Member of the Company.

1.  Effective as of the date hereof,  Sections 2.6 and 2.7 of the  Agreement are
amended and restated to read, in their entirety, as follows:

         2.6      Registered Agent and Office:

                  The registered  agent for the service of process is Michael R.
         Ward and the registered office is 462 W. Bearcat Drive, Salt Lake City,
         Utah 84115.  The  Managing  Member may,  from time to time,  change the
         registered agent or office by appropriate filings with the Secretary of
         State.  If the Managing  Member  shall fail to designate a  replacement
         registered  agent or change of address of the  registered  office,  any
         Member may designate a replacement registered agent or file a notice of
         change of address by appropriate filings with the Secretary of State.

         2.7      Principal Office:

                  The principal office of the Company shall be located at 462 W.
         Bearcat Drive,  Salt Lake City,  Utah 84115.  The Managing  Member may,
         from time to time,  change the  principal  office of the  Company as it
         shall in its sole discretion determine by Notice to the Members.

2. Effective as of the date hereof, Section 1.24 of the Glossary attached to the
Agreement is amended and restated to read, in its entirety, as follows:

         1.24     Managing Member, Manager:

                  Managing Member shall mean Mrs. Fields' Pretzel Concepts, Inc.

IN  WITNESS  WHEREOF,  the  parties  hereto  have set  their  hands  this day of
_____________________, -------- 1997.

MEMBERS

MRS. FIELDS' PRETZEL CONCEPTS, INC. NVEST, LIMITED



By By
Its: Managing Member of PVEST, LLC
General Partner of NVEST, Limited



                               FIRST AMENDMENT TO

                             OPERATING AGREEMENT FOR

                                 LV-H&M, L.L.C.


         WHEREAS,  the parties hereto are one of the original members of LV-H&M,
L.L.C.,  a Nevada  limited  liability  company (the  "Company"),  who previously
adopted the Operating Agreement for LV-H&M, L.L.C. (the "Agreement") pursuant to
the Nevada Limited Liability Company Act, and a Substitute Member (as defined in
Section 1.35 of the Glossary  attached to the  Agreement)  being admitted to the
Company pursuant to this First Amendment to the Agreement;

     NOW,  THEREFORE,  the parties  hereto adopt the following  amendment to the
Agreement  to reflect the  admission  of Mrs.  Fields'  Pretzel  Concepts,  Inc.
("MFPC")  as a  Substitute  Member  of the  Company  in  place  of the  interest
previously  held by H&M  Concepts  Ltd. Co. and the  appointment  of MFPC as the
Managing Member of the Company.

1.  Effective as of the date hereof,  Sections 2.5 and 2.6 of the  Agreement are
amended and restated to read, in their entirety, as follows:

         2.5      Registered Agent and Office:

                  The  registered  agent  for  the  service  of  process  is The
         Corporation  Trust  Company of Nevada at One East First  Street,  Reno,
         Nevada 89501.  The Managing  Member may, from time to time,  change the
         registered agent or office by appropriate filings with the Secretary of
         State.  If the Managing  Member  shall fail to designate a  replacement
         registered  agent or change of address of the  registered  office,  any
         Member may designate a replacement registered agent or file a notice of
         change of address by appropriate filings with the Secretary of State.

         2.5      Principal Office:

                  The principal office of the Company shall be located at 462 W.
         Bearcat Drive,  Salt Lake City,  Utah 84115.  The Managing  Member may,
         from time to time,  change the  principal  office of the  Company as it
         shall in its sole discretion determine by Notice to the Members.

2. Effective as of the date hereof, Section 1.21 of the Glossary attached to the
Agreement is amended and restated to read, in its entirety, as follows:

         1.21     Managing Member, Manager:

                  Managing Member shall mean Mrs. Fields' Pretzel Concepts, Inc.

IN  WITNESS  WHEREOF,  the  parties  hereto  have set  their  hands  this day of
_____________________, -------- 1997.

MEMBERS

MRS. FIELDS' PRETZEL CONCEPTS, INC.



By
Its: Jean C. Jensen


                                      LEASE

                       PRICE BUSINESS CENTER - TIMESQUARE

                           2300 SOUTH 300 WEST STREET

                          CITY OF SOUTH SALT LAKE, UTAH


                                TABLE OF CONTENTS
                                                                            PAGE
ARTICLE 1    PREMISES.  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .          1

ARTICLE 2    PURPOSE  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . .          1

ARTICLE 3    TERM   .   .   .   .  .  .  .  .  .  .  .  ..  .  .  .          1

ARTICLE 4    POSSESSION   .   .   .   .  .  .  .  .  .  ..  .                1

ARTICLE 5    RENT   .   .   .   .   .  .  .  .  .  .  .  .  .  .  .  .  .    1

ARTICLE 6    USE  OF   PREMISES  .  .  .  .  .  .  .  .   .  .  .  .  .  .   2

ARTICLE 7    COMPLIANCE  WITH  LAW  .  .  .  .  .  .  .  .....  .  .  .      2

ARTICLE 8    ALTERATIONS.   .   .   .   .   .  .  .  .  ..  .  .  .          3

ARTICLE 9    REPAIRS.   .   .   .  .  .  .  .  .  .  .  ..  .  .  .  .  .    4

ARTICLE 10   LAWS,  WASTE  AND  NUISANCE.   .  .  .  .  . .  .  .  .  .      4

ARTICLE 11   ABANDONMENT   .   .   .  .  .  .  .  .  .  ..  .  .  .  .       5

ARTICLE 12   LIENS   .   .   .  .  .  .  .  .  .  .  .  ..  .  .  .          5

ARTICLE 13   ASSIGNMENT  AND  SUBLETTING  .  .  .  .  .  ......  .           5

ARTICLE 14   PARKING  AND  COMMON  AREAS  .  .  .  .  .  .  .    .           5

ARTICLE 15   INDEMNIFICATION  OF  LESSOR  .  .  .  .  .  .  .    .  .        6

ARTICLE 16   INSURANCE   .   .   .   .   .  .  .  .  .  ..  .  .  .  .       7

ARTICLE 17   UTILITIES;   JANITORIAL  SERVICE.  .  .  .  ...  .  .  .        9

ARTICLE 18   NET  LEASE;   ADDITIONAL  RENT  .  .  .  .  .  .  .  .  .       9

ARTICLE 19   PERSONAL  PROPERTY  TAXES  .  .  .  .  .  .  .  .  .  . .      12

ARTICLE 20   ENTRY   AND   INSPECTION.   .  .  .  .  .  .                   12

ARTICLE 21   DEFAULT   .   .   .   .  .  .  .  .  .  .  .  .  .  .  .  .    12

ARTICLE 22   DESTRUCTION   .   .   .   .  .  .  .  .  .    .                13

ARTICLE 23   EMINENT   DOMAIN.   .  .  .  .  .  .  .  .  .  .  .  .         14

ARTICLE 24   MORTGAGE   REQUIREMENTS   .  .  .  .  .  .  ....  .            15

ARTICLE 25   RULES, REGULATIONS AND RESTRICTIVE COVENANTS                   15

ARTICLE 26   HOLDING   OVER.  .  .  .  .  .  .  .  .  .  .  .  .  .  .      15

ARTICLE 27   NOTICES   .   .  .  .  .  .  .  .  .  .  .  .                  16
ARTICLE 28   LESSORIS  RIGHT  TO  CURE  DEFAULTS.  .  .  .  ............    16




<PAGE>




     TABLE OF CONTENTS - PAGE 'IWO


     ARTICLE 29 FORCE MAJEURE . . . . . . . . . . . . . . . . . . . . . . . 16

     ARTICLE 30 TRANSFER OF LESSOR'S INTEREST. . . . . . . . . . . . 16

     ARTICLE 31 SECURITY DEPOSIT . . . . . . . . . . . . . . . . . . . . . 16

     ARTICLE 32 QUIET ENJOYMENT . .. . . . . . . .  .  .                   17

     ARTICLE  33 SIGNS . . . . . . . . . . . . . . . . . . . . . . . . . .. 17

     ARTICLE 34 SURRENDER OF LEASE . . . . . . . . . . . . . . . . . . . 17

     ARTICLE 35 LESSOR'S EXCULPATION . . . . . . . . . . . . . . . . . . 17

     ARTICLE 36 ATTORNEYS' FEES . . . . . . . . . . . . . . . . . . . . . . 17

     ARTICLE 37 ESTOPPEL CERTIFICATES AND FINANCING . . . . . .18

     ARTICLE 38 SUCCESSORS AND ASSIGNS . . . . . . . . . . ..  .  .         18

     ARTICLE 39 TIME.  . . . . . . . . . . . . . . . . . . .. . . . . . . . 18

     ARTICLE 40 MISCELLANEOUS. . . . . . . . . . . . . . . . . . . . . . . 18

     ARTICLE 41 LESSOR'S ACCEPTANCE. . . . . . . . . . . . . . . . . . . 19

     ARTICLE 42 ENTIRE AGREEMENT . . . . . . . . . . . . .  .  .  .        19

     ARTICLE 43 GUARANTEE. . . . . . . . . . . . . . . . . . . . . . . . . . 19

     ARTICLE 44 AUTHORITY OF SIGNATORIES . . . . . . . . . . . . . . 19


                  EXHIBITS:

                  EXHIBIT "A"       PRICE BUSINESS CENTER - TIMESQUARE SITE PLAN

                  EXHIBIT "B"       FLOOR PLAN

                  EXHIBIT "C"       RULES, REGULATIONS AND RESTRICTIVE COVENANTS










<PAGE>



                                 LEASE SUMMARY

LESSOR:                          PRICE DEVELOPMENT COMPANY,  LIMITED PARTNERSHIP
LESSEE:                          MRS. FIELDS COOKIES,  a California Corporation
TRADE NAME:                      MRS. FIELDS COOKIES
CENTER/PARK:                     PRICE BUSINESS CENTER - TIMESQUARE

PREMISES:                        462 BEARCAT DRIVE  SALT LAKE CITY , UT   84115
                                 ----------------------------------------------
LEASE TERM:                      SEVEN (7) YEARS
LEASE COMMENCEMENT DATE:   March 2 , 1995
RENT  COMMENCEMENT DATE:   May 17 ,  1995
<TABLE>
<CAPTION>
<S>                          <C>              <C>   

RENT:
 LEASE  YEARS        MONTHLY RENT      ANNUAL RENT
 -------------------------------------------------
                                              1
$11,552.16                  $138,625.92
                                              2
$11,943.49                  $143,321.92
                                              3
$12,334.82                  $148,017.92
                                              4
$12,726.16                  $152,713.92
                                              5
$13,117.49                  $157,409.92
                                              6
$13,508.82                  $162,105.92
                                              7
$13,900.16                  $166,801.92
</TABLE>

USE:                             General office,  administration

OPTION TO EXTEND:          None

LESSEE'S SHARE  OF
COMMON AREA EXPENSES:            Pro Rata

LESSEE'S SHARE OF
TAX OBLIGATION:                  Pro Rata

LESSEE'S SHARE OF
INSURANCE:                       Pro Rata

SECURITY DEPOSIT:          None
GUARANTORS:                                 MRS. FIELDS INC.
ADDRESSES FOR NOTICE:  LESSOR:                                LESSEE:
PRICE DEVELOPMENT COMPANY,MRS. FIELDS COOKIES
LIMITED PARTNERSHIP 462 West Bearcat Drive
35 Century Park Way Salt Lake City,
UT 84115
Salt Lake City, UT 84115
(801) 486-3911



<PAGE>


                           LEASE AGREEMENT

     THIS LEASE AGREEMENT, made and entered into this 27 day of February , 19 95
     , by and between PRICE  DEVELOPMENT  COMPANY,  LIMITED  PARTNERSHOP,  doing
     business in PRICE BUSINESS CENTER - TIMESQUARE,  as Lessor, and Mrs. Fields
     Cookies ,

,   as Lessee.

        ARTICLE 1.  PREMISES.  Lessor is the owner of real property  situated in
the City of South Salt Lake, Salt Lake County, State of Utah, on which Lessor is
developing an exclusive  preplanned  office and  commercial  park,  known as the
PRICE BUSINESS CENTER - TIMESQUARE, which real property is shown on Exhibit "All
and attached hereto and by this reference incorporated herein.

        Lessor  hereby leases to Lessee and Lessee hereby leases from Lessor the
certain premises in PRICE BUSINESS CENTER - TIMESQUARE  (hereinafter referred to
as the "Premises" and "Park" respectively)  outlined in red on the plat of PRICE
BUSINESS  CENTER -  TIMESQUARE  attached  hereto as exhibit "A",  said  premises
containing  a total of  approximately  18,784  square feet of floor  space.  The
parties  agree  that this  Lease is  subject  to the  effect  of any  covenants,
conditions, restrictions, easements, mortgages or deeds of trust, ground leases,
rights of way and any other  matters or documents  of record;  the effect of any
zoning  laws of the city,  county  and state  where  the Park is  situated,  and
general  and special  taxes not  delinquent.  Lessee  agrees that as to Lessee's
leasehold  estate  Lessee and all persons in possession or holding under Lessee,
will conform to and will not violate the terms of any  covenants,  conditions or
restrictions  of record  which may now or hereafter  encumber the Property  (the
"Restrictions")  ; and this Lease is  subordinate  to the  restrictions  and any
amendments or modifications thereto.

      ARTICLE 2.  PURPOSE.  The Premises are to be used only for office or other
commercial  purposes  permitted  in  the  Rules,   Regulations  and  Restrictive
Covenants  attached  hereto as Exhibit "C", and for no other purpose without the
prior  written  consent  of  Lessor,  which  consent  shall not be  unreasonably
withheld.

      ARTICLE  3.  TERM.  The term of this  Lease  shall be for a seven (7) year
period,  commencing  when Lessee  occupies the Premises.1  Lessor agrees that it
will,  at its sole cost and  expense and as soon as it is  reasonably  possible,
commence and pursue the completion of the  improvements  to be erected by Lessor
as shown on the attached Exhibit "B".2

      ARTICLE 4.  POSSESSION.  If  Lessor,  for any  reason  whatsoever,  cannot
deliver possession of the Premises to Lessee at commencement of the term hereof,
this Lease shall not be void or  voidable,  nor shall Lessor be liable to Lessee
for any loss or damage resulting therefrom, but in that event, all rent shall be
abated  during the period  between the  commencement  of said term and the time,
when Lessor  delivers  possession.  As such,  rent shall commence4 and the Lease
term shall be extended by such period of delay.5
<PAGE>

        ARTICLE 5.   RENT.    Lessee shall pay to Lessor, as rent for the
Premises during the term of this Lease, the sum of ________3________________
_______________________________________Dollars (       3                     )
per month, payable on or before the first day of each calendar month during the
* See page la for footnotes.

1        , which is scheduled to be March 2, 1995.

2       Lessee shall have forty-five (45) days from Lease  Commencement to build
        out its Lessee interior finish with no minimum rent due.
<TABLE>
<CAPTION>
                <S>                         <C>  

3               Lease Years                 Monthly Rent
                -----------                 ------------
                  1                         $ 11,552.16
                  2                         $ 11,943.49
                  3                         $ 12 ,334.82
                  4                         $ 12,726.16
                  5                         $ 13,117.49
                  6                         $ 13,508.82
                  7                         $ 13,900.16
</TABLE>

4        as stated herein,

5        if Lessor is  unable  to turn over the space by April 1,  1995,  Lessee
         shall have the right to terminate this Lease.




<PAGE>


term hereof.  Minimum rent for any partial month shall be prorated or a per
them basis. 1

         Rent shall be paid to Lessor  without  deduction  or offset,  in lawful
money of the United  States of America and shall be paid at the office of Lessor
at 35 Century  Park-Way,  Salt Lake City,  Utah 84115, or to such other place as
Lessor  may from  time to time  designate  by  written  notice  to  Lessee.  Any
installment of rent,  other sum or any portion of such  installment or other sum
required  under this Lease to be paid by Lessee  which has not been paid  within
five (5) days after the due date thereof  (withstanding  postal  delays)  shall,
whether or not  demand  therefor  is made or notice of  default  is given,  bear
interest at the rate of one and one half percent (1-1/2%) per month from the due
date thereof or until paid in full. In addition thereto, Lessor may charge a sum
equal to five percent (5%) of each unpaid  amount as a service fee to compensate
Lessor for the  additional  time and  expense  necessitated  in the  handling of
delinquent payments.

         ARTICLE 6. USE OF PREMISES.  Lessee shall not do or permit  anything to
be done in or about the Premises,  nor bring or keep anything therein which will
in any way  increase  the  existing  rate or affect  any policy of fire or other
insurance  upon the  Premises  or any of its  contents.  Lessee  shall not do or
permit  anything  to be done in or  about  the  Premises  which  will in any way
obstruct or interfere with the rights of other lessees or occupants of the Park,
injure or annoy them or use or allow the  Premises to be used for any  improper,
immoral,  unlawful or objectionable purpose. Nor shall Lessee cause, maintain or
permit any  nuisance  in, on or about the  Premises.  Lessee shall not damage or
deface or otherwise  commit or suffer to be  committed  any waste in or upon the
Premises.

         Lessee shall not place any sign or advertisement upon any exterior wall
or window without the prior written  consent of Lessor,  which consent shall not
be unreasonably withheld.

         ARTICLE 7.  COMPLIANCE  WITH LAW.  Lessee shall not use the Premises or
permit  anything  to be done in or  about  the  Premises  which  will in any way
conflict with any law,  statute,  ordinance or government rule or regulation now
in force or which may hereafter be enacted or  promulgated.  Lessee shall at its
sole cost and expense  promptly comply with all laws,  statutes,  ordinances and
governmental  rules,  regulations  or  requirements  now in force  or which  may
hereafter  be  in  force  and  with  the  requirements  of  any  board  of  fire
underwriters  or other similar body now or hereafter  constituted  related to or
affecting the condition, use or occupancy of the Premises,  excluding structural
changes  not  related to or  affected  by  Lessee's  improvements  or acts.  The
judgment of any court of competent jurisdiction or the admission of Lessee in an
action against Lessee, whether Lessor be a party thereto or not, that Lessee has
violated any such law, statute,  ordinance or governmental  rule,  regulation or
requirement, shall be conclusive of that fact as between Lessor and Lessee.

         Lessee hereby accepts the Leased Premises in the condition  existing as
the date of occupancy,  subject to all applicable zoning, municipal,  county and
state laws, ordinances, rules, regulations,  orders, restrictions of record, and
requirements in effect during the term or any part of the term hereof regulating
the Leased Premises.


<PAGE>



* See page 2a for footnote.



1        As  long  as  Lessee  is not in  default  under  this  Lease,  Lessee's
         obligation  to pay minimum rent as defined  under Article 5 shall abate
         during the initial forty-five (45) day build-out period, and then shall
         abate for a thirty (30) day period.  commencing with the  seventy-fifth
         (75th) day of the Lease term,  Lessee  shall be  obligated  to pay full
         minimum  rent  as  specified  herein.  The  foregoing  notwithstanding,
         however,  should  Lessee  default under any provision (s) of this Lease
         and should such default not be cured within the times  allowed for such
         hereunder,  Lessee shall be responsible  for, and pay upon demand,  the
         thirty (30) day rent period which has been abated under this footnote.




<PAGE>



         For  purposes  hereof,  "Hazardous  Materials"  shall  mean any and all
flammable explosives,  radioactive material, hazardous waste, toxic substance or
related  material,  including but not limited to, those materials and substances
defined as "hazardous substances",  "hazardous materials", "hazardous wastes" or
"toxic   substances"   in  the   Environmental   Laws.   For  purposes   hereof,
"Environmental  Laws"  shall mean all local,  state and federal  laws,  statues,
rules  and  regulations,   including  but  not  limited  to,  the  Comprehensive
Environmental  Response,  Compensation  and  Liability  Act of 1980,  42  U.S.C.
Section 9601 et seq. ; the  Hazardous  Materials  Transportation  Act, 39 U.S.C.
Section 1801, et seq.;  the Solid Waste Disposal Act, as amended by the Resource
Conservation  and  Recovery  Act, 42 U.S.C.  Section  6901 et seq. ; the Federal
Clean  Water Act 33 U.S.C.  Section  1251 et seq. ; the Clean Air Act 42 U.S. C.
Section  7401 et seq. ; the  Porter-Cologne  Water  Quality Act,  including  all
amendments   thereto,   replacements   thereof,   and  regulations  adopted  and
publications promulgated pursuant thereto. Lessee agrees that during the term of
this Lease Lessee shall not be in violation of any federal,  state or local law,
ordinance  or  regulation  relating  to  industrial  hygiene,  soil,  water,  or
environmental  conditions on, under or about the Leased Premises including,  but
not limited to, the  Environmental  Laws.  Lessee further agrees that during the
term  of  this  Lease,  there  shall  be no use,  presence,  disposal,  storage,
generation,  release,  or threatened release of Hazardous  Materials on, from or
under the Leased Premises. Lessee agrees to indemnify,  defend, protect and hold
harmless Lessor, its directors,  officers, employees,  partners, and agents from
and against any and all losses, claims, demands actions, damages (whether direct
or consequential),  penalties,  liabilities,  costs and expenses,  including all
attorney's  fee- and leg7l  expenses,  arising out of any  violation  or alleged
violation  of any of the laws or  regulations  referred to in this Article 7, or
breach of any of the provisions of this Article.

         ARTICLE 8. ALTERATIONS.  Lessee shall not make or permit to be made any
alterations, additions or improvements to or of the Premises or any part thereof
without the written  consent of Lessor,  which consent shall not be unreasonably
withheld, and any alterations, additions or improvements to, or on the Premises,
except movable furniture and trade fixtures,  shall at once become a part of the
realty and belong to Lessor.  Lessee shall submit working  drawings for any such
alterations,  additions or  improvements  to Lessor for Lessor's  prior  written
approval.  Lessor hereby consents to the alterations,  additions or improvements
shown on Exhibit "B", attached hereto, and Lessor further agrees to complete any
of Lessor's  work,  if any,  specifically  as shown on Exhibit "B". In the event
Lessor consents to the making of any  alterations,  additions or improvements to
the Premises by Lessee,  the same shall be made by Lessee at Lessee's  sole cost
and expense and selection by Lessee of any  contractor or person to construct or
install the same shall be subject to the prior written approval of Lessor, which
approval shall not be unreasonably withheld, and such work shall be performed in
a workmanlike manner.

         Lessee  shall  keep  the  Premises  and the Park in  which  the  Leased
Premises are situated,  free from any liens  arising out of any work  performed,
materials furnished or obligations incurred by Lessee. In the event a mechanic's
or other  lien is filed  against  the Leased  Premises  or the Park of which the
Leased  Premises  forms a part as a result of a claim  arising  through  Lessee,
Lessor may demand that Lessee  furnish to Lessor a surety bond  satisfactory  to
Lessor in an amount equal to at least one hundred  fifty  percent  (150%) of the
amount of the  contested  lien,  claim or demand,  indemnifying  Lessor  against
liability  for the same and holding the Leased  Premises free from the effect of
such lien notice from  Lessor.  In  addition,  Lessor may require  Lessee to pay
Lessor's  attorneys' fees and costs in  participating in any action to foreclose
such lien if Lessor shall decide it is to its best interest to do
                                  so.  Lessor
may pay the claim prior to the enforcement  thereof, in which event Lessee shall
reimburse Lessor in full,  including  attorney's fees, for any such expense,  as
additional rent, with the next due rental.


<PAGE>

Lessee shall return the Leased  Premises to Lessor at the  expiration or earlier
termination of this Lease in good and sanitary order, condition and repair, free
of rubble and debris, broom clean,  reasonable wear and tear excepted.  Upon, or
within ten (10) days prior to termination of this Lease, Lessee will provide, at
Lessee's  sole  cost  and  expense  a  certification  of the  HVAC  system  by a
contractor  acceptable to Lessor. In the event said certification  indicates any
deferred maintenance or other conditions other than normal wear and tear, Lessee
shall  promptly  cause any such  conditions to be remedied at Lessee's sole cost
and expense,  by a  contractor  acceptable  to Lessor.  All damage to the Leased
Premises  caused by the  removal  of such  trade  fixtures  and  other  personal
property that Lessee is permitted to remove under the terms of this Lease and/or
such restoration  shall be repaired by Lessee at its sole cost and expense prior
to termination.

         ARTICLE 9. REPAIRS.  Lessee shall, at all times during the term hereof,
and at Lessee's sole cost and expense, keep, maintain and repair the Premises in
good  and  sanitary  order  and  condition,   including,   without   limitation,
replacement of all broken or damaged glass, replacement of light globes or tubes
and doors,  window casements,  heating and air conditioning  systems,  plumbing,
pipes,  electrical  wiring conduit,  interior  partitions,  fixtures,  leasehold
improvements and alterations.

         Lessor shall,  at its sole cost and expense,  keep and maintain in good
repair,  the  exterior  walls and roof of the  Premises.  By  entering  into the
Premises,  Lessee  shall be deemed to have  accepted  the  Premises  in  "as-is"
condition and as being in good and sanitary  order,  condition  and repair,  and
Lessee  agrees that on the last day of said term or sooner  termination  of this
Lease to surrender the Premises with  appurtenance in the same condition as when
received,  reasonable  use and wear thereof and damage by fire, act of God or by
the elements is excepted.

         Lessor shall pay for  maintenance  and repair as defined herein so long
as the need for same does not  result  from any  wrongful  or  negligent  act or
omission of Lessee or its employees, invitees or licensees. The cost of any such
maintenance,  repair,  janitorial or other service which becomes  necessary as a
result of any such act or omission shall be borne by Lessee. Lessor shall not be
required  to make any repairs  unless and until  Lessee has  notified  Lessor in
writing of the need for such repairs and Lessor  shall have a reasonable  period
of time  thereafter  within which to commence and complete said repairs.  Lessor
shall act within  seventy-two  (72) hours  after  receipt of written  notice and
shall pursue to completion with due diligence;  provided  however,  Lessor shall
not be liable for any damages, direct, indirect or consequential, or for damages
for personal discomfort, illness or inconvenience of Lessee by reason of failure
of such equipment  facilities or systems or reasonable delays in the performance
of such repairs,  replacements and maintenance,  unless caused by the deliberate
act or  omission  of  Lessor,  its  servants,  agents,  or  employees  or anyone
permitted  by it to be in the Park,  or through  it in any way,  the cost of the
necessary  repairs,  replacements  or  alterations  shall be borne by Lessee who
shall pay the same to Lessor on  demand.  Lessee  waives  all rights it may have
under law to make repairs at Lessor's expense.

         ARTICLE 10. LAWS, WASTE AND NUISANCE. (a) Lessee covenants that it: (i)
will  comply  with  all   governmental   laws,   ordinances,   regulations   and
requirements,  now in force or which  hereafter  may be in force,  of any lawful
governmental body or authority having jurisdiction over the Premises;  (ii) will
keep the Premises and every part thereof in a clean, neat and orderly condition,
free of noise,  odors or nuisances which are objectionable to Lessor or Lessee's
neighbors;  (iii) will in all  respects  and at all times fully  comply with all
health and policy  regulations;  (iv) shall not overload the floors or permit or
allow any waste,  abuse,  deterioration  or  destructive  use of the Premises to
occur.
<PAGE>

         (b) Lessee  further  covenants that it will (i) not cause or permit any
hazardous  wastes  to be  brought  upon or used in or about the  Premises;  (ii)
immediately notify Lessor of any environmental concern raised by a private party
or  governmental  agency as it relates to the  Premises;  and (iii)  immediately
notify Lessor of any hazardous waste spill. In the event of a violation  hereof,
Lessee shall immediately  proceed,  at Lessee's expense, to remedy same. Failure
of Lessee to commence clean up activities  within five (5) days after receipt of
notice to so do shall  result in a  default  under  this  Lease.  Lessor  shall,
thereafter,  have the right, but not the obligation, to remedy any environmental
violation upon the Premises and Lessee shall promptly  reimburse  Lessor for all
costs  relating  thereto.  Lessor  further  retains the right,  in its sole, but
reasonable discretion, to conduct any environmental tests on the Premises should
Lessor  suspect a violation  to exist upon the  Premises.  Lessee shall and does
agree to  indemnify  and hold  Lessor  harmless  from  and  against  any and all
damages,   costs,   expenses  and  liability  whatsoever,   including,   without
limitation,  attorneys' fees that Lessor may incur because of Lessee's violation
of, or the resulting enforcement of any Environmental Laws.

         ARTICLE  11.  ABANDONMENT.  Lessee  shall  not  vacate or  abandon  the
Premises at any time prior to the expiration or earlier  termination of the term
hereof nor permit the Premises to remain unoccupied for a period longer than ten
(10)  consecutive  days. In the event Lessee shall abandon,  vacate or surrender
the Premises or be  dispossessed  by process of law or  otherwise,  any personal
property  belonging to Lessee and left on the  Premises  shall be deemed to have
been abandoned.

         ARTICLE  12.  LIENS.  Should  any  mechanic's  or other  liens be filed
against the  Premises  b]e reason of Lessee's  acts or omissions or because of a
claim against Lessee or against  Lessee's  agents or  contractors,  Lessee shall
cause the same to be  canceled  and  discharged  of record and shall  indemnify,
defend and hold Lessor  harmless from any such lien and shall deal with any such
lien in accordance with the terms of Article 8 above.

         ARTICLE 13. ASSIGNMENT AND SUBLETTING.  The purpose of this Lease is to
transfer  possession of the Leased Premises to Lessee f or Lessee's personal use
in return for certain benefits, including rent, to be transferred to the Lessor.
Lessee's  right to assign or sublet as stated in this Article is subsidiary  and
incidental to the  underlying  purpose of this Lease.  Lessee  acknowledges  and
agrees  that it has  entered  into this  Lease in order to  acquire  the  Leased
Premises for its own personal use and not for the purpose of obtaining the right
to convey the leasehold to others.  Lessee shall not assign this Lease or sublet
the  Premises or any part  thereof to occupy or use the  Premises or any portion
thereof  without  the prior  written  consent of Lessor.  Acceptance  of rent by
Lessor of Lessee or  Assignee  shall not be deemed  approval  or  acceptance  of
assignment  or  subletting.  Lessee  shall  remain  liable  for  all  terms  and
conditions  of this  Lease  Agreement  at all times  upon  Lease  assignment  or
subletting.  In the event  Lessor  grants  permission  in writing  for Lessee to
sublet or assign,  Lessee shall pay to Lessor Three  Hundred and No/100  Dollars
($300.00) to cover costs and  inconvenience.  Any  assignment  or  subletting by
Lessee without Lessor's consent shall be a-default by Lessee hereunder.

         ARTICLE 14.  PARKING AND COMMON AREAS . Lessee shall have  nonexclusive
parking  rights for - 0 - parking spaces in the Parking Area adjacent to or near
Lessee's  Premises.   Lessor  shall  cause  the  parking  and  landscaped  areas
surrounding the Premises to be graded, blacktopped, lighted and landscaped at no
expense to Lessee. Lessor shall also complete the landscaped areas and driveways
situated within the Park and outside of the Premises (hereinafter referred to as
the "Common Area") at no expense to Lessee.

<PAGE>


         Lessee, for the use and benefit of Lessee, its customers,  invitees and
employees,  shall have the  nonexclusive  right in common  with Lessor and other
present and future  owners,  lessees  and their  agents,  employees,  customers,
licensees and sublessees, to use said Common and Parking Areas during the entire
term of this Lease or any extension  thereof,  for ingress and egress,  roadway,
sidewalks and automobile parking.

         Lessor  shall have the right,  through  reasonable  rules,  regulations
and/or restrictive covenants promulgated or modified by it from time to time, to
control use and operation of the Common Areas in order that the see may occur in
a proper and orderly fashion;  provided,  however,  that any such promulgated or
modified rules,  regulations and/or restrictive covenants shall not discriminate
against Lessee in favor of other lessees or portions of the Park.

         Lessor  reserves  the right to change from time to time the  dimensions
and  location  of the  Common  Areas  as shown  on  Exhibit  "All as well as the
dimensions  identity  and type of any  Building  (except the Premises of Lessee)
shown on Exhibit "All and to construct  additional  buildings,  modifications of
existing buildings or other improvements in the Park.

         ARTICLE 15.  INDEMNIFICATION OF LESSOR.  This Article 15 is written and
agreed to in  respect  of the  intent of the  parties to assign the risk of loss
whether resulting from negligence of the parties or otherwise,  to the party who
is obligated hereunder to cover the risk of such loss with insurance.  Thus, the
indemnity and waiver of claims provisions of this Lease have as their object, so
long as such object is not in violation of public policy, the assignment of risk
for a particular  casualty to the party  carrying the  insurance  for such risk,
without respect to the causation thereof.

         Lessor and Lessee release each other, and their  respective  authorized
representatives,  from any  claims  for  damage to any  person or to the  Leased
Premises and the Building and other  improvements  in which the Leased  Premises
are located, and to the fixtures,  personal property,  Lessee's improvements and
alterations  of either  Lessor or Lessee,  in or on the Leased  Premises and the
Building  and other  improvements  in which the  Leased  Premises  are  located,
including  loss of income,  that are caused by or result  from risks  insured or
required under the terms of this Lease to be insured  against under any property
insurance policies carried or to be carried by either of the parties.

         Each party shall  cause each such  insurance  policy  obtained by it to
provide  that the  insurance  company  waives all rights of  recovery  by way of
subrogation  against either party in connection  with any damage covered by such
policy. Neither party shall be liable to the other for any damage caused by fire
or any other risks insured against under any property  insurance  policy carried
under the terms of this Lease.  If any such insurance  policy cannot be obtained
with a waiver of  subrogation  without  payment of an additional  premium charge
above that charged by the  insurance  companies  issuing such  policies  without
waiver of  subrogation,  the party  receiving  the benefit shall elect to either
forfeit  the  benefit  or shall pay such  additional  premium  to the  insurance
carrier requiring such additional premium.

         Lessee,  as a material  part of the  consideration  to be  rendered  to
Lessor,  shall indemnify,  defend,  protect and hold harmless Lessor against all
actions, claims, demands, damages,  liabilities,  losses, penalties, or expenses
of any kind which may be brought or imposed  upon Lessor or which Lessor may pay
or incur by reason of injury to person or property,  from whatever cause, all or
in anyway  connected  with the condition or use of the Leased  Premises,  or the
improvements  or  personal  property  therein  or  thereon,   including  without
limitation  any  liability  or injury to the person or property  of Lessee,  its
agents, officers,  employees or invite3s. Lessee agrees to indemnify, defend and
protect  Lessor and hold it harmless from any and all liability,  loss,  cost or
obligation  on account of, or arising  out of, any such  injury or loss  however
occurring,  including  breach of the provisions of this Lease and the negligence
for the parties  hereto.  Nothing  contained  herein  shall  obligate  Lessee to
indemnify  Lessor against its own sole or gross  negligence or willful acts, for
which Lessor shall indemnify Lessee.
<PAGE>

         In the event any action,  suit or proceeding is brought  against Lessor
by reason of such  occurrence,  Lessee,  upon Lessor's  request will at Lessee's
expense resist and defend such action, suit or proceeding,  or cause the same to
be  resisted  and  defended  by  counsel  designated  either by Lessee or by the
insurer  whose  policy  covers the  occurrence  and in either  case  approved by
Lessor.  The  obligations of Lessee under this Article  arising by reason of any
occurrence  taking place during the Lease term shall survive any  termination of
this Lease.

         Lessee,  as a material  part of the  consideration  to be  rendered  to
Lessor,  hereby waives all claims  against  Lessor for damages to goods,  wares,
merchandise  and loss of business in, upon or about the Leased  Premises and for
injury to Lessee, its agents,  employees,  invitees or third persons in or about
the Leased Premises from any cause arising at any time,  including breach of the
provisions of this Lease and the negligence of the parties hereto.

         Wherever  in this  Article  the term  Lessor or Lessee is used and such
party is to receive the benefit of a provision  contained in this Article,  such
term  shall  refer not only to that party but also to its  officers,  directors,
employees, partners and agents.

         ARTICLE 16.  INSURANCE.  (a) Lessee  agrees to secure and keep in force
from and after the date  Lessor  shall  deliver  possession  of the  Premises to
Lessee  and  throughout  the Lease  term,  at  Lessee's  sole  cost and  expense
Comprehensive  General Liability  insurance on the Premises under Lessee's care,
custody and control,  and all areas appurtenant  thereto, on an occurrence basis
with  a  minimum  limit  of  liability  in an  amount  of  One  Million  Dollars
($1,000,000.00) per occurrence,  Two Million Dollars ($2,000,000.00)  aggregate.
Evidence of said  insurance  shall be provided to Lessor within thirty (30) days
of occupancy  and shall name Lessor as an additional  insured.  The policy shall
contain cross liability  endorsements and shall insure  performance by Lessee of
the indemnity provisions of this Lease; shall cover contractual  liability,  and
products liability;  shall be primary,  not contributing with, and not in excess
of  coverage  which  Lessor may carry;  shall  state that  Lessor is entitled to
recovery  for the  negligence  of  Lessee  even  though  Lessor  is  named as an
additional  insured;  shall provide for severability of interest;  shall provide
that an act or omission of one of the insured or additional  insured which would
void or otherwise  reduce  coverage shall not void or reduce  coverage as to the
other insured or additional insured; and shall afford coverage after the term of
this Lease (by separate  policy or extension if necessary)  for all claims based
on acts,  omissions  injury or damage  which  occurred or arose (or the onset of
which occurred or arose) in whole or in part during the term of this Lease.  The
limits of said insurance shall not limit any liability of Lessee hereunder.  Not
more  frequently  than every three (3) years,  if, in the reasonable  opinion of
Lessor,  the amount of liability  insurance  required hereunder is not adequate,
Lessee shall promptly increase said insurance coverage as required by Lessor.

                  (b) Lessor  shall  procure  insurance  coverage  insuring  the
building in which the Lessor against loss of, or damage to, Premises are located
(Lessor's  Building)  by  reason  of fire and  certain  other  casualties.  Such
insurance shall be underwritten by a responsible  insurance company qualified to
do business in the State where Lessor's  Building is located and shall be in the
face  amount  equal to the full  replacement  cost of  Lessor's  Building.  Such
insurance  shall cover loss or damage by fire, and loss or damage arising out of
the normal  extended  coverage  perils which are windstorm,  hail,  acts of god,
explosion,  riot attending a strike, civil commotion,  aircraft,  vehicles,  and
smoke.
<PAGE>

               (c)At all times  during  the term  hereof,  Lessee  shall keep in
force at its sole cost and expense,  fire and extended coverage  insurance,  and
against  sprinkler leakage or malfunction and water damage and against vandalism
and malicious  mischief,  Lessee's trade  fixtures,  furnishings,  equipment and
contents upon the Premises in full replacement value thereof.  Lessee shall also
obtain  broad  form  boiler  and  machinery  insurance  on all  air-conditioning
equipment,  boilers  and other  pressure  vessels or systems,  whether  fired or
unfired,  which are installed by Lessee or which exclusively serve the Premises.
such boiler and machinery  insurance shall cover the  replacement  value of such
items.  Lessee shall also obtain plate glass  insurance for all plate glass upon
the Premises.

                  (d)  Each of the parties hereby waives any rights it may
                      have
against  the  other  party on  account  of any loss or  damage  to its  property
(including Lessor's Building,  the contents of such, and property located on the
Common Areas) which arises from any risk generally  covered by fire and extended
coverage  insurance,  whether  or not such party may have been  negligent  or at
fault in causing such loss or damage.  Each of the parties shall obtain a clause
or  endorsement  in the policies of such  insurance  which each party obtains in
connection with this Lease to the effect right of subrogation  against the other
party  f or  loss  covered  by  such  insurance.  It  is  understood  that  such
subrogation  waivers may be operative only as long as such waivers are available
in the State  where  Lessor's  Building  is  located.  In the event  subrogation
waivers are allegedly not operative in such State,  notice of such fact shall be
promptly given by party obtaining the insurance in question to the other party.

                  (e) No use shall be made or permitted to be made on the Leased
Premises, nor acts done, which will increase the existing rate of insurance upon
the Building in which the Leased Premises are located, or cause the cancellation
of any insurance policy are located,  or cause the cancellation of any insurance
policy  covering the Building,  or any part  thereof,  nor shall Lessee sell, or
permit to be kept,  used or sold, in or about the Leased  Premises,  any Article
which may be prohibited by the standard form of fire insurance policies.  Lessee
shall  at its sole  cost  and  expense,  comply  with  any and all  requirements
pertaining to the Leased  Premises,  of any insurance  organization  or company,
necessary for the maintenance of reasonable property damage and public liability
insurance, covering the Leased Premises, the Building or the Park. Lessee agrees
to pay to Lessor,  as additional rent, any increase  resulting from Lessor's use
in premium on  policies  which may be carried by Lessor on the Leased  Premises,
the Building or on the Park, or any blanket  policies which include the Building
or Park,  covering  damage  thereto  and loss of rent  caused  by fire and other
perils above the rates for the least hazardous type of occupancy for office use.
Lessee further agrees to pay Lessor,  as additional  rent, any increases in such
premiums  resulting from the nature of Lessee's occupancy or any act or omission
of  Lessee.  Lessee  shall  maintain  in full  force  and  effect  on all of its
fixtures,  equipment and personal  property in the Leased Premises,  a policy or
policies of fire and casualty insurance in "all risk" form with insurance to the
extent of at least ninety percent (90%) of their replacement value cost required
to negate the effect of co-insurance  provision,  whichever is greater.  No such
policy shall have a  deductible  in a greater  amount than One Thousand  Dollars
($1,000.00) . Lessee sha31 also insure in the same manner the physical  value of
all its  Leasehold  Improvements.  During the Lease term,  the proceeds from any
such policy or policies of insurance shall be used for the repair or replacement
of the property so insured.  Lessor shall have no interest in the insurance upon
Lessee's equipment and fixtures and will sign all documents  necessary or proper
in connection with the settlement or any claim or loss by Lessee.
<PAGE>

               (f)Lessee shall procure pollution  liability  insurance  covering
Lessor against any  diminution in value of Lessors  Premises or Park as a result
of Lessee's  handling of any Hazardous  Material (as defined herein) the cost of
any on or off site  clean up of any such  hazardous  material,  any toxic  waste
liability  including a complete  indemnification  of Lessor  against any and all
claims  whatsoever made in any connection  whatsoever with Lessee's bringing any
Hazardous Material onto the Premises or the Park.

         ARTICLE 17. UTILITIES:  JANITORIAL SERVICE.  (a) Lessee shall be solely
responsible for, and shall promptly pay before delinquency,  all charges for use
or consumption of heat, sewer, water, gas,  electricity,  telephone or any other
utility  services  supplied to Lessee or to the Premises during the term hereof.
Should Lessor elect to supply any utility service, Lessee agrees to purchase and
pay for the same at the  applicable  rates  then  prevailing  in the  community.
Should any utility  service be provided on a joint meter to the  Premises and to
other spaces within Lessor's Building, Lessee shall reimburse Lessor for its pro
rata share  (based upon floor area  square  footage)  of such  jointly  supplied
utility service. Such reimbursement shall be made within ten (10) days following
the receipt of Lessor's  statement  indicating the share owed by Lessee and such
shall be considered additional rent hereunder.

               (b)Lessor shall not be liable in the event of any interruption in
the supply of any  utility  service to the  Premises  or to  Lessor's  Building.
Lessee  agrees  that it will not  install  any  equipment  which will  exceed or
overload  the  capacity  of any  utility  facilities  and that if any  equipment
installed by Lessee shall require additional utility facilities,  the same shall
be installed at Lessee's  expense in  accordance  with plans and  specifications
first approved in writing by Lessor.

               (c)Lessee  shall provide at its sole expense  regular  janitorial
service for the  Premises  which  shall  include at least  ordinary  dusting and
cleaning,  emptying of waste baskets and  vacuuming.  In addition,  Lessee shall
provide an adequate  sized  dumpster  for the storage of refuse in the  location
depicted on Exhibit "A". Lessee shall arrange for the removal of such refuse and
periodic cleaning of such dumpster and the areas immediately adjacent thereto.

         ARTICLE 18. NET LEASE:  ADDITIONAL  RENT.  (a) it is the intent of both
parties that the minimum  monthly  rentals herein  specified shall be absolutely
net to Lessor throughout the term of this Lease, that all costs,  expenses,  and
obligations of every kind relating to the Premises which may arise or become due
during  the term  hereof  shall be paid by Lessee,  except  for those  which are
specifically  imposed  upon  Lessor  pursuant  to the  terms of this  Lease.  In
furtherance  thereof,  Lessee specifically agrees to pay to Lessor as additional
rent, without demand therefor and without offset or deduction,  the expenses and
charges set forth below:
<PAGE>

                      (i)  Lessee   shall  pay  to  Lessor   its   Proportionate
Share (as defined below) of the Park's Common Area operating  costs. The "Common
Area  operating  cost" means the total cost and expense  incurred in  connection
with  the  ownership,  maintenance,  repair,  and  operation  of  Common  Areas,
specifically  including,   without  limitation,  the  costs  and  expenses  for:
utilities for lighting and cleaning the Common Areas,  watering Vegetation,  and
temperature  control in  interior  Common  Areas;  personal  property  taxes and
assessments on the Common Area personalty and equipment; real property taxes and
assessments on the land and  improvements  comprising the exterior  Common Areas
(to the extent not  included in  subparagraph  (c) below;  premiums for property
damage and vandalism and malicious  mischief  insurance covering exterior Common
Areas and for public liability  insurance  covering  Lessor's  activities on the
Common Areas; maintenance, repair and replacement (including capital charges) of
Common Area pavement,  sidewalks,  walls, fences,  curbs and bumpers,  floor and
wall  coverings  in  interior  Common  Areas,  and  all  interior  and  exterior
directional signs;  gardening and the maintenance and replacement of landscaping
and irrigation systems; striping and line painting; sweeping; sanitary and floor
control;  removal of snow,  ice,  trash,  rubbish,  garbage,  and other  refuse;
cleaning,  repair and  replacement  of  lighting  fixtures  including  bulbs and
ballasts;  depreciation on, or rentals for, machinery and equipment used in such
maintenance;  the  cost of  supplies  and  personnel  (and  salaries,  uniforms,
workmen's  compensation  insurance,  group  insurance,  fidelity bonds and other
fringe benefits) to implement such service, to direct parking, and to police the
Common Areas; repair of all utility lines; custodial service for interior Common
Areas;  fees required  licenses and permits relating to the operation of parking
areas, and fifteen percent (15%) of all the foregoing costs (except for the cost
of taxes and insurance) to cover administrative and overhead expenses.

                      (ii) Lessee shall pay to Lessor its Proportionate Share
(as defined below) of the cost of Lessor's  property damage insurance  described
in paragraph 16(b) above.

                      (iii)Lessee  shall pay to Lessor its  Proportionate  Share
(as defined  below) of all Real Estate Taxes (as defined  below) levied  against
Lessor's  Building  and land for any  period  occurring  during the term of this
Lease.

         "Real Estate  Taxes" or "Taxes"  shall mean and include all general and
special  taxes,  assessments,  duties and  levies,  charged  and levied  upon or
assessed by any governmental  authority against the Park including the land, the
Buildings,  the Premises, any other improvements situated on the land other than
the Buildings,  the various estates in the land and the Buildings, any leasehold
improvements,  fixtures,  installations additions and equipment whether owned by
Lessor or Lessee.  Real Estate Taxes shall also include the  reasonable  cost to
Lessor  contesting  the  amount,  validity,  or the  applicability  of any Taxes
mentioned in this Article.  Further  included in the  definition of Taxes herein
shall  be  general  and  special  assessments,  fees of every  kind and  nature,
commercial  rental tax, levy,  penalty or tax (other than  inheritance or estate
taxes)  imposed by any authority  having the direct or indirect power to tax, as
against any legal or equitable  interest of Lessor in the Leased  Premises or in
the Park or on the act of entering into this Lease or as against  Lessor's right
to rent or other income  therefrom,  or as against Lessor's  business of leasing
the Leased  Premises,  any tax,  fee, or charge with respect to the  possession,
leasing, transfer of interest,  operation,  management,  maintenance alteration,
repair, use, or occupancy by Lessee of the Leased Premises or any portion of the
Park,  or any tax imposed in  substitution,  partially  or totally,  for any tax
previously  included  within the  definition of Taxes herein,  or any additional
tax, the nature of which may or may not have been previously included within the
definition of Taxes.  Further,  if at any time during the term of this Lease the
method  of  taxation  or  assessment  of real  estate  or the  income  therefrom
prevailing  at the time of execution  hereof shall be, or has been altered so as
to cause the whole or any part of the Taxes now or hereafter levied, assessed or
imposed on real estate to be levied,  assessed or imposed upon Lessor, wholly or
partially,  as a capital levy,  business tax,  permit or other charge,  or on or
measured  by the  rents  received  therefrom,  then such new or  altered  Taxes,
regardless of their nature,  which are attributable to the Land the Buildings or
to other  improvements  on the land shall be deemed to be included with the term
"Real Estate  Taxes" for purposes of this  Article 18,  whether in  substitution
for, or in addition  to any other Real Estate  Taxes,  save and except that such
shall not be deemed to include any enhancement of said tax attributable to other
income of Lessor.  With respect to any general or special  assessments which may
be levied upon or against the Leased  Premises,  the  Buildings,  the Park,  the
underlying  realty or which may he evidenced by improvement  or other bonds,  or
may be paid in  annual  or  semi-annual  installments,  only the  amount of such
installment,  pro rated for any partial year, and statutory  interest,  shall be
included  within  the  computation  of Taxes  for which  Lessee  is  responsible
hereunder.  When possible,  Lessee shall cause its trade fixtures,  furnishings,
equipment and all other personal  property to be assessed and billed  separately
from the real  property of Lessor.  If any of Lessee's  said  personal  property
shall be assessed with Lessor's real property,  Lessee shall pay to , Lessor the
Taxes  attributable  to Lessee  within ten (10) days after  receipt of a written
statement setting forth the Taxes applicable to Lessee's property.
<PAGE>

               (b)All costs and expenses herein  described which are incurred on
a Park-wide  basis,  such as exterior Common Area maintenance  costs,  liability
insurance, and taxes and assessments (if separate tax bills are not available) ,
shall be  prorated  among  the  various  completed  buildings  within  the Park,
including  Lessor's  Building,  based  upon the  square  foot area  within  such
buildings.  Such portion of the Park-wide  costs and expenses  herein  described
which are allocated to Lessor's Building plus those costs and expenses which are
incurred on a Building-wide  basis, such as interior Common Area maintenance and
property damage  insurance,  shall be added together and Lessee's  Proportionate
Share of the resulting  total costs and expenses  shall be the ratio obtained by
dividing  the square foot floor area of the Leased  Premises by the total square
foot floor area  within  Lessor's  Building.  In all cases,  floor area shall be
measured from the outside of exterior walls and from the center of common walls.
Notwithstanding  the preceding  provision of Article 18, Lessee's  proportionate
share as to certain  expenses may be  calculated  differently  to yield a higher
percentage  share for Lessee as to certain  expenses in the event Lessor permits
other  lessees in the Park to  directly  incur such  expenses  rather  than have
Lessor  incur  the  expenses  in  common  for  the  Park  (such  as,  by  way of
illustration, herein a Lessee performs its own landscaping maintenance). In such
case Lessee's  proportionate share of the applicable expense shall be calculated
as having its  denominator  the gross  leasable area of all Premises in the Park
less the gross leasable area of Lessees who have incurred such expense directly.
In any case in  which  Lessee,  with  Lessor's  consent,  incurs  such  expenses
directly,  Lessee's  proportionate  share will be  calculated  specially so that
expenses of the same  character  which are incurred by Lessor for the benefit of
other Lessees in the Park shall not be pro rated to Lessee. Nothing herein shall
imply that Lessor will  permit  Lessee or any other  Lessee of the Park to incur
any Common Area Costs or Operating  Costs.  Any such permission  shall be in the
sole  discretion  of the  Lessor,  which  Lessor  may grant or  withhold  in its
arbitrary judgment.

               (c)Lessee's  Proportionate Share of the costs and expenses herein
described  shall be  estimated by Lessor for each twelve (12) month  period,  as
Lessor,  in good faith,  may determine and shall where  possible,  be based upon
previous  costs and expenses  increased by an inflation  factor and  anticipated
forthcoming extraordinary  expenditures.  Lessee shall pay in equal installments
in advance on the first day of each calendar month  one-twelfth  (I/12th) of its
estimated  Proportionate Share of such costs for such period and any adjustments
to be made as a result of any  difference  between the amount paid by Lessee (as
its estimated  Proportionate  Share) and Lessee's actual Proportionate Share. In
the case of a  deficiency,  Lessee  shall  promptly  remit  the  amount  of such
deficiency  to Lessor.  In the ' case of a surplus,  Lessor  shall  supply  such
surplus to payments next falling due from Lessee hereunder.  Notwithstanding the
foregoing, however, Lessor may elect to prorate certain costs and expenses, such
as taxes and assessments,  as they are incurred and, with respect to such items,
not following the "budget billing" concept described in this subparagraph.

         ARTICLE 19.  PERSONAL  PROPERTY  TAXES..  During the term hereof Lessee
shall pay prior to  delinquency  all taxes  assessed  against  and  levied  upon
fixtures,  furnishings,  equipment and all other personal  property of Lessee as
well as any alterations or leasehold  improvements contained in the Premises and
when possible Lessee shall cause said fixtures,  furnishings and equipment to be
assessed and billed separately from the real property of Lessor.
<PAGE>

         ARTICLE 20. ENTRY AND  INSPECTION.  Lessee shall permit  Lessor and its
agents  to enter  into and upon the  Premises  at all  reasonable  times for the
purpose of  inspecting  the same or for the purpose of placing upon the property
in which the Premises are located any usual or ordinary  signs  advertising  the
availability  of the property for sale or lease prior to the  expiration of this
Lease.  Lessor or its agents may, during normal business hours,  enter upon said
Premises and exhibit same to prospective lessees.

         ARTICLE 21.  DEFAULT.  In the event of any failure of Lessee to pay any
rental  due  hereunder  within  five (5) days after the same shall be due or any
failure to perform any other of the terms, conditions or covenants of this Lease
to be observed or performed by Lessee for more than ten (10) days after  written
notice  of such  default  shall  have  been  given to Lessee or if Lessee or any
guarantor  of the Lease shall  become  bankrupt or  insolvent or file any debtor
proceedings  or take or have taken against Lessee or any guarantor of this Lease
in any court pursuant to any statute either of the United States or of any state
a  petition  in  bankruptcy  or  insolvency  or for  reorganization  or for  the
appointment of a receiver or trustee of all or a portion of Lessee's or any such
guarantor's  property or if Lessee or any such guarantor makes an assignment for
the benefit of creditors or petitions  for or enters into an  arrangement  or if
Lessee shall  abandon  said  Premises or suffer this Lease to be taken under any
writ of execution,  Lessor,  besides other rights or remedies it may have, shall
have the  immediate  right of re-entry  and may remove all persons and  property
from the  Premises  and such  property  may be  removed  and  stored in a public
warehouse or elsewhere at the cost of and for the account of Lessee, all without
service of notice or resort to legal  process and without being deemed guilty of
trespass  or  becoming  liable  for any loss or damage  which may be  occasioned
thereby.

         Should Lessor elect to re-enter,  as herein provided, or should it take
possession  pursuant to legal proceedings or pursuant to any notice provided for
by law, it may either  terminate  this Lease or it may from time to time without
terminating this Lease, make such alterations and repairs as may be necessary in
order to relet the Premises and relet said Premises or any part thereof for such
term or terms (which may be for a term extending  beyond the term of this Lease)
and at such rental or rentals and upon such other terms and conditions as Lessor
in its sole  discretion may deem  advisable,  upon such  reletting,  all rentals
received by Lessor from such reletting  shall be applied,  first, to the payment
of any indebtedness other than rent due hereunder from Lessee to Lessor, second,
to the payment of any costs and expenses of such alterations and repairs, third,
to the payment of rent due and unpaid hereunder,  and the residue, if any, shall
be held by Lessor and  applied  toward  payment  of future  rent as the same may
become due and payable  hereunder.  If such rentals received from such reletting
during  any  month be less  than  that to be paid  during  that  month by Lessee
hereunder, Lessee shall pay any such deficiency to Lessor. Such deficiency shall
be calculated  and paid monthly.  No such re-entry or taking  possession of said
Premises by Lessor  shall be  construed  as an election on its part to terminate
this  Lease  unless a  written  notice of such  intention  be given to Lessee or
unless the termination thereof be decreed by a court of competent  jurisdiction.
Notwithstanding any such reletting without termination, in addition to any other
remedies  it may have,  it may  recover  from Lessee all damages it may incur by
reason of such breach,  including the worth at the time of such  termination  of
the  excess,  if any,  of the  amount  of rent and  charges  equivalent  to rent
reserved  in this  Lease  for the  remainder  of the  stated  term over the then
reasonable  rental value of the  Premises for the  remainder of the stated term,
all of which amounts shall be immediately due and payable from Lessee to Lessor.
<PAGE>

         In the event of default, all Lessee's fixtures,  furniture,  equipment,
improvements, additions, alterations and other personal property shall remain on
the subject Premises and in that event and continuing  during the length of said
default,  Lessor shall have the right to take the  exclusive  possession  of the
same and to use the same, rent or charge free, until all defaults are cured, or,
at its option,  at any time during the term of this Lease,  to require Lessee to
forthwith remove the same, and Lessee hereby waives all rights to notice and all
common law and statutory  claims and causes of actions which it may have against
Lessor subsequent to such date as regards to storage, distribution, damage, loss
of use and  ownership  of the  personal  property  affected by the terms of this
Article.  Lessee  acknowledges  Lessor's need to relet the Leased  Premises upon
termination  of  this  Lease  for   repossession  of  the  Leased  Premises  and
understands  that the forfeitures  and waivers  provided herein are necessary to
said reletting and to prevent  Lessor  incurring a loss for inability to deliver
the Leased Premises to a prospective Lessee.

         The remedies  given to Lessor in this section  shall be in addition and
supplemental  to all other  rights or remedies  which  Lessor may have under the
laws then in force.

         ARTICLE 22.  DESTRUCTION.  (a) If Lessor's  Building shall be partially
damaged by fire or other casualty insured against under Lessor's property damage
insurance policies, Lessor shall, upon receipt of the insurance proceeds, repair
Lessor's Building to a condition which is substantially similar to the condition
in existence prior to such casualty.

               (b)Notwithstanding  the foregoing,  however, if Lessor's Building
is damaged as a result of flood, earthquake, nuclear radiation or contamination,
act of war or other risk which is not covered by Lessor's  insurance,  or if the
Premises or Lessor's  Building are damaged to the extent of thirty-three and one
third  percent  (33-1/3%)  or more of their then  replacement  value,  or if the
repair of the  Premises,  or  Lessor's  Building,  would  require  more than one
hundred twenty (120) days, Lessor shall either terminate this Lease upon written
notice  given to Lessee  within  twenty  (20) days  following  such  casualty or
commence as soon as is reasonably possible the restoration of Lessor's Building.
Lessor's  obligations  to  restore  shall  in no way  include  any  construction
originally  performed by Lessee or subsequently  undertaken by Lessee, but shall
include solely that property  constructed by Lessor prior to commencement of the
term  hereof.  The cost of any  repairs to be made by Lessor,  pursuant  to this
Article 22 of this Lease, shall be paid by Lessor utilizing  available insurance
proceeds.  Lessee shall reimburse  Lessor upon completion of the repairs for any
deductible  for which no  insurance  proceeds  will be obtained  under  Lessor's
insurance policy, or if other premises are also repaired, a pro rata share based
on total  costs of the repair  equitable  apportioned  to the  Leased  Premises.
Lessee shall,  however, not be responsible to pay any deductible or its share of
any  deductibles  to the  extent  that  Lessee's  payment  would be in excess of
$10,000.00  if  Lessee's  consent has not been  received by Lessor,  unless such
denial of consent by Lessee is unreasonable.

               (c)In  the  event  this  Lease  is  not   terminated  and  Lessor
undertakes to repair any portion of the Premises, until such repair is complete,
rent shall  abate  proportionately  as to the portion of the  Premises  rendered
untenable.  Notwithstanding the foregoing, however, if the damage being repaired
was caused by the  negligence of Lessee or its employees,  agents,  licensees or
concessionaires, there shall be no abatement of rent during the repair period.
<PAGE>

               (d)Unless this Lease is terminated, Lessee shall, at its expense,
repair the  fixtures  and  improvements  installed by it within the Premises and
repair  or  replace  any of  Lessee's  furniture,  equipment  or other  personal
property damaged by such casualty.

         ARTICLE 23. EMINENT DOMAIN. If all or more than 33-1/3% of the Premises
or all or a material  portion of the Common Areas shall be taken or appropriated
by any public or quasi-public  authority  under the power of eminent domain,  or
transfer in lieu  thereof,  either  party  hereto  shall have the right,  at its
option,  to  terminate  this Lease as of the date title vests in the  condemning
entity.  Lessor  shall  be  entitled  to any  award,  or other  payment  made in
connection  with such  condemnation.  Lessee,  however,  shall have the right to
pursue a claim in any condemnation  proceeding against the condemning  authority
(but not against Lessor) for compensation for any resulting  damages to Lessee's
business,  trade  fixtures and personal  property (but not for any diminution or
loss of Lessee's leasehold estate) . If a part of the Premises shall be so taken
or  appropriated  and  this  Lease  is not  thereafter  terminated,  the  rental
thereafter  to be paid shall be reduced in the  proportion  that the area of the
Premises so taken bears to the entire Premises.  Notwithstanding  the foregoing,
however,  before  Lessee  may  terminate  this  Lease by  reason  of a taking or
appropriation as described above, such taking or appropriation  shall be of such
an extent and nature as to substantially handicap, impede or impair Lessee's use
of the  Premises  for a period in excess of ninety  (90) days  (assuming  Lessor
shall promptly commence any repairs necessary to restore the remaining  Premises
to a complete  architectural  unit).  If any material part of Lessor's  Building
other than the Premises shall be so taken or appropriated, Lessor shall have the
right, at its option,  to terminate this Lease.  Lessor shall be entitled to the
entire condemnation award or payment attributable to any such taking of Lessor's
Building or to any taking of any portion of the Common Areas.

         ARTICLE 24. MORTGAGE REOUIREMENTS.  This Lease and all rights of Lessee
under this Lease are hereby subordinate hereunder to any lien of any mortgage or
mortgages or lien or other security interest  resulting from any other method of
financing or  refinancing,  now or  hereafter  in force  against the land and/or
buildings hereafter placed upon the land of which the Premises are a part and to
all  advances  made or  thereafter  to be made upon the  security  thereof.  The
provisions of this Article notwithstanding, so long as Lessee is not in defaults
hereunder,  this Lease  shall  remain in full force and effect for the full term
hereof and shall not be  terminated  as a result of any  foreclosure  or sale or
transfer in lieu of such proceedings  pursuant to a mortgage or other instrument
to which Lessee has subordinated its rights pursuant hereto.

         In the event of the sale or  assignment  of  Lessor's  interest  in the
buildings of which the Premises are a part,  or in the event of any  proceeding,
brought for the foreclosure of, or in the event of exercise of the power of sale
under any  mortgage or other  security  instrument  made by Lessor  covering the
Premises,  Lessee shall attorn to the assignee or purchaser and  recognize  such
purchaser as Lessor under this Lease.

         Lessee agrees to give any mortgagees (as defined below),  by registered
mail,  a copy of any notice of default  served by Lessee upon  Lessor,  provided
that prior to such  notice,  Lessee has been  notified,  in writing (by way of a
Notice of  Assignment  of Rents and Leases or otherwise) of the addresses of any
such mortgagees.  Lessee further agrees that if Lessor shall have failed to cure
such default within the time set forth in this Lease,  then any such  mortgagees
shall have an  additional  thirty (30) days within which to cure such default or
if such default cannot be cured within that time,  then such  additional time as
may be  necessary,  if within  such  thirty (30) days,  any such  mortgagee  has
commenced  and is  diligently  pursuing  the  remedies  necessary,  to cure such
default  (including but not limited to commencement of foreclosure  proceedings,
if  necessary  to effect  such cure) , in which  event  this Lease  shall not be
terminated  while such  "mortgagee"  shall mean the holder of any mortgage,  the
beneficiary under any deed of trust or the holder of any other security interest
which encumbers Lessor's Building.
<PAGE>

         ARTICLE 25. RULES, REGULATIONS AND RESTRICTIVE COVENANTS.  Lessee shall
faithfully  observe  and comply  with the  Rules,  Regulations  and  Restrictive
Covenants attached hereto as Exhibit "C" and all reasonable modifications of and
additions thereto from time to time put into effect by Lessor, provided however,
that any such  promulgated or modified  Rules,  Regulations  and/or  Restrictive
Covenants  shall not  discriminate  against  Lessee in favor of other lessees of
portions  of the  Park.  Lessor  shall  not be  responsible  to  Lessee  for the
non-performance  by any other  lessee or occupant of the Park of any such Rules,
Regulations and Restrictive Covenants, but shall take reasonable steps to secure
such other Lessee's compliance.

         ARTICLE 26.  HOLDING OVER.  If Lessee holds  possession of the Premises
after the term of this Lease with Lessor's  consent,  and Lessor accepts rent in
the  amounts   hereinafter   provided,   Lessee   shall  become  a  lessee  from
month-to-month  upon terms equal to the then existing  terms  hereunder,  except
that the rent shall be the then existing rent then payable  hereunder at the end
of the term (on a monthly  basis)  multiplied  by one  hundred  fifteen  percent
(115%).  Rent  shall be paid in advance on or before the first day of each month
and Lessee shall  continue in possession  until such tenancy shall be terminated
by Lessor or until Lessee  shall have given to Lessor a written  notice at least
thirty  (30)  days  prior  to the date of  termination  of such  tenancy  of its
intention to terminate such tenancy.
         ARTICLE 27. NOTICES.  All notices and demands which may or are required
to be given by either  party to the other  hereunder  shall be sent by overnight
courier  or  United  States  certified  or  registered  mail,  postage  prepaid,
addressed to:

         LESSOR                                        LESSEE

PRICE DEVELOPMENT COMPANY           MRS. FIELDS COOKIES
LIMITED PARTNERSHIP                         462 West Bearcat Drive
35 Century Park-Way                         Salt Lake City, UT  84115
Salt Lake City, Utah 84115                  Attn:  Real Estate Department
Telephone:        (801) 486-3911            Telephone: _______________


         ARTICLE  28.  LESSOR'S  RIGHT  TO  CURE  DEFAULTS.  All  covenants  and
agreements  to be performed by Lessee under any of the terms of this Lease shall
be at its sole cost and expense and, except as otherwise  specifically  provided
herein,  without any  abatement of rent.  If Lessee shall fail to pay any sum of
money,  other than rent,  required to be paid by it  hereunder  or shall fail to
perform any other act on its part to be  performed  hereunder,  and such failure
shall  continue for five (5) days after Lessee has  received  notice  thereof by
Lessor, Lessor may, but shall not be obligated to do so, and without waiving any
rights of Lessor or releasing  Lessee from any obligations of Lessee  hereunder,
make such  payment or perform  such other act. All sums to be paid by Lessor and
all necessary incidental costs together with interest thereon at the rate of one
and one-half  percent (1-1/2%) per month from the date of such payment by Lessor
in connection with the performance of any such act by Lessor shall be considered
additional  rent  hereunder  and,  except as otherwise  in this Lease  expressly
provided,  shall be payable to Lessor on demand or, at the option of Lessor,  in
such  installments  as Lessor may elect and may be added to any rent then due or
thereafter becoming due under this Lease.
<PAGE>

         ARTICLE 29. FORCE  MAJEURE.  Lessor shall not be  responsible or liable
for any delay in the  observance or performance of any term or condition of this
Lease to be observed  or  performed  by Lessor to the extent such delay  results
from action of governmental authorities, civil commotions,  strikes, fires, acts
of God, whether or not similar to the matters herein specifically enumerated and
any such delay shall extend by like time any period of performance by Lessor and
shall  not be  deemed  a breach  of or  failure  to  perform  this  Lease or any
provision hereof.

         ARTICLE  30.  TRANSFER  OF  LESSOR'S  INTEREST.  In  the  event  Lessor
transfers  its  interest in the  Premises  (other than a transfer as provided in
Article 13 of this Lease),  Lessor shall be relieved of all obligations accruing
hereunder  after  the  effective  date  of such  transfer,  provided  that  such
obligations have been expressly assumed in writing by the transferee.

         Lessee  agrees at any time and from time to time upon not less than ten
(10) days prior request by Lessor, to execute, acknowledge and deliver to Lessor
a statement  in writing  certifying  that this Lease is  unmodified  and in full
force and effect (or if there have been modifications,  that the same is in full
force and effect as modified  and stating  the  modifications)  and the dates to
which the fixed rent and other  charges  have been paid in advance,  if any, (it
being intended that any such statement  delivered  pursuant to this subparagraph
may be relied  upon by a  prospective  purchaser,  mortgagee  or assignee of any
mortgage of the Premises) or shall execute any document or provide any statement
as required by  Lessor's  lender  provided  such  document  shall not affect the
rental or term of this Lease.

         ARTICLE 31. SECURITY  DEPOSIT.  Lessee has deposited with Lessor or its
agent  ________________________________________________  Dollars  ($  -  0  -  )
receipt of which by Lessor is hereby acknowledged, as security (and not as rent)
for the full and faithful performance of any of the terms and conditions hereof.
In the event Lessee  defaults in the  performance  of any of the terms hereof or
abandons the Premises,  Lessor may use, apply or retain the whole or any part of
such  security  for the  payment of any rent or any other  payment to be made by
Lessee hereunder which is in default or of any other cost,  expense or liability
which Lessor may incur by reason of Lessee's  default.  If all or any portion of
the security deposit is so used or applied, Lessee shall, no later than five (5)
days after written demand is made  therefor,  deposit cash with the Lessor in an
amount  sufficient to restore the security  deposit to its original  amount.  If
Lessee shall, at the end of the term hereof,  including  extensions and holdover
periods, have fully and faithfully complied with all of the terms and provisions
of this Lease (but not otherwise) the security  deposit,  or any balance thereof
shall then be  returned to Lessee.  Lessee  shall not be entitled to interest on
any such  security  deposit.  Lessee  shall  not  assign or  encumber  the funds
deposited by it as security  hereunder and neither  Lessor nor its successors or
assigns shall be bound by any such assignment or encumbrance.

         ARTICLE  32.  OUIET  ENJOYMENT.   Lessor  covenants  that  so  long  as
Lessee  performs  all of its  obligations  hereunder  it  shall  peacefully  and
quietly have, hold and enjoy the Premises for the term hereof.

         ARTICLE 33. SIGNS.  Lessee shall not place on the Leased Premises or in
the Park,  any  exterior  signs or  advertisements,  nor any  interior  signs or
advertisements  that are  visible  from the  exterior  of the  Leased  Premises,
without  Lessor's  prior  written  consent,  which Lessor  reserves the right to
withhold for any aesthetic reason in its sole judgment. The cost of installation
and regular  maintenance  of any such signs  approved by Lessor  shall be at the
sole expense of Lessee.  At the  termination  of this Lease,  or any  extensions
thereof,  Lessee  shall  remove  all its signs,  and all  damage  caused by such
removal shall be repaired at Lessee's expense.
<PAGE>

         ARTICLE 34.  SURRENDER OF LEASE . The  voluntary or other  surrender of
this  Lease by Lessee,  or a mutual  cancellation  thereof,  shall not work as a
merger,  and  shall,  at the  option of Lessor,  terminate  all or any  existing
subleases  or  subtenancies,  or may,  at the  option of  Lessor,  operate as an
assignment to it of any or all such subleases or subtenancies

         ARTICLE 35. LESSOR'S  EXCULPATION.  In the event of default,  breach or
violation  by  Lessor  (which  term  includes  Lessor's  partners,  co-ventures,
co-lessees,  officers, directors,  employees, agents, or representatives) of any
Lessor's  obligations  under this Lease,  Lessor's  liability to Lessee shall be
limited to its ownership interest in the Leased Premises (or its interest in the
Park, if applicable) or the proceeds of a public sale of such interest  pursuant
to  foreclosure of a judgment  against  Lessor.  Lessor may, at its option,  and
among its other  alternatives,  relieve itself of all liability under this Lease
by conveying the Leased Premises to Lessee. Notwithstanding any such conveyance,
Lessee's leasehold and ownership interest shall not merge. Lessor (as defined in
this Article '15) shall not be personally liable for

         ARTICLE 36. ATTORNEYS' FEES. Lessee hereby agrees to pay, as additional
rent,  all  attorneys,  fees and  disbursements,  and all other  court  costs or
expenses of legal  proceedings or other legal services which Lessor may incur or
pay out by reason of, or in connection with:


               (a)any  action or  proceeding  brought by Lessor  wherein  Lessor
obtains a final  judgment or award against  Lessee  (including  arbitration)  on
account of any  default by Lessee in the  observance  not  limited  to,  matters
involving  payment of rent and  additional  rent,  alterations or other Lessee's
work and subletting or assignment;

               (b)any action or proceeding  brought by Lessee against Lessor (or
any  officer,  partner,  or employe of Lessor) in which Lessee fails to secure a
final judgment against Lessor:

               (c)any other  appearance by Lessor (or any officer,  partner,  or
employee  of  Lessor)  as a witness or  otherwise  in any  action or  proceeding
whatsoever involving or affecting Lessee or this Lease;

               (d) any assignment,  sublease,  or leasehold mortgage proposed or
granted  by  Lessee  (whether  or not  permitted  under  this  Lease),  and  all
negotiations with respect thereto; and

               (e) any  alteration  of the Leased  Premise  by  Lessee,  and all
negotiations with respect thereto.

         In any action or  proceeding  referred to in Section (a) , Lessee shall
be entitled to recover its attorney fees and costs,  if Lessee is the prevailing
party against Lessor.

         Lessee's obligations under this Article shall survive the expiration or
any other termination of this Lease. This Article is intended to supplement (and
not to limit) other  provisions of this Lease  pertaining to indemnities  and/or
attorney's fees.

         Should it be necessary  for Lessor to employ  legal  counsel to enforce
any of the provisions of this Lease,  Lessee agrees to pay, as additional  rent,
all attorney's fees and court costs reasonably incurred thereby,  whether or not
Lessor commences any legal action or proceeding.

         ARTICLE 37. ESTOPPEL  CERTIFICATES AND FINANCING.  Within ten (10) days
of  request  therefor  by  Lessor,  Lessee  shall  execute a  written  statement
acknowledging  the commencement and termination  dates of this Lease, that it is
in full force and effect,  has not been  modified  (or if it has,  stating  such
modifications) , and providing any other pertinent  information as Lessor or its
agent might reasonably  request.  Failure to comply with this Article shall be a
material  breach of this Lease by Lessee  giving  Lessor all rights and remedies
under Article 21 hereof,  as well as a right to damages  caused by the loss of a
loan or sale which may result from such failure by Lessee.
<PAGE>

         ARTICLE 38. SUCCESSORS AND ASSIGNS. The covenants and conditions herein
contained shall,  subject to the provisions as to assignment,  apply to and bind
the  heirs  successors,  executors,  administrators  and  assigns  of all of the
parties  hereto;  and all of the parties  hereto shall be jointly and  severally
liable hereunder.

         ARTICLE 39.  TIME.  Time is of the essence of this Lease with
respect to each and every Article, Section and Subsection hereof.

         ARTICLE 40. MISCELLANEOUS. Subject to any limitations on assignment set
forth herein,  all of the terms and  provisions of this Lease shall inure to the
benefit of and be binding upon the successors and assigns of each of the parties
hereto.



        In the event of any action or proceeding brought by either party against
the other under this Lease,  the  prevailing  party shall be entitled to recover
attorney's tees in such amount as the court may adjudge reasonable.

         The  waiver  by  Lessor  of any  term,  covenant  or  condition  herein
contained  shall not be  deemed  to be a waiver  of the same or any other  term,
covenant or  condition or any  subsequent  breach of the same of any other term,
covenant or  condition  herein  contained.  The  subsequent  acceptance  of rent
hereunder by Lessor shall not  constitute  a waiver of any  preceding  breach by
Lessee of any term,  covenant or condition of this Lease, other than the failure
of  Lessee  to pay the  particular  rent so  accepted,  regardless  of  Lessor's
knowledge of such preceding breach at the time of acceptance of such rent.

         This Lease shall be governed by and construed in  accordance  with Utah
law.

         The  invalidity or  enforceability  of any  provision  hereof shall not
affect or impair any other provision hereof.

         This  Lease  constitutes  the  entire  agreement  of  the  parties  and
supersedes  all prior  agreements  or  understandings  between the parties  with
respect to the subject matter hereof.  This Lease may not be modified or amended
except by written agreement of the parties.

         The term  "Lessor" as used herein shall  include the agent or agents of
Lessor. The term "Lessee" as used herein shall include the plural as well as the
singular and shall include the masculine,  feminine and neuter. If there is more
than one Lessee, the obligations of Lessee hereunder shall be joint and several.

         Paragraph headings in this Lease are for convenience only and shall not
define or limit the scope or intent of any provision hereof.

         Lessee shall not record this Lease or a Memorandum  thereof without the
written  consent  of Lessor.  Lessor  may file this  Lease for  record  with the
Recorder of the County in which the Park is located.

         ARTICLE 41.  LESSOR'S ACCEPTANCE.  Lessor's execution of this Lease
is subject to Lessee providing financial statements of the Lessee and/or
Guarantor(s) which are acceptable to the Lessor.
<PAGE>

         ARTICLE 42. ENTIRE AGREEMENT.  This Lease and the Exhibits,  Riders and
Addenda,  if any, attached hereto and the rules and regulations adopted pursuant
to Article 25 above  constitute the entire  agreement  between the parties.  All
Exhibits,  Riders or Addenda mentioned in this Lease are incorporated  herein by
reference. No subsequent amendment to this Lease shall be binding upon Lessor or
Lessee  unless  reduced  to writing  and  signed.  Submission  of this Lease for
examination does not constitute an option for the Premises and becomes effective
as a Lease only upon execution and delivery thereof by Lessor to Lessee.  If any
provision  contained in a Rider or Addendum is inconsistent  with a provision in
the body of this Lease, the provision  contained in said Rider or Addendum stall
control.  It is hereby agreed that this Lease contains no restrictive  covenants
binding on other lessees or exclusive use  provisions in favor of Lessee.  There
are no  representations  or promises by either  party to the other except as are
specifically  set forth herein.  This Lease  supersedes and revokes all previous
conversations,   negotiations,   arrangements,   letters  of  intent,  writings,
brochures, understandings, and information conveyed, whether oral or in writing,
between the parties hereto or their respective  representatives or any agents of
any of them. The captions and section numbers appearing herein are inserted only
as a matter of convenience  and are not intended to define,  limit,  construe or
describe the scope or intent of any Section or Article.



ARTICLE 43.  GUARANTEE.  FOR VALUE RECEIVED, the undersigned hereby
unconditionally guarantees the prompt and faithful performance by Lessee of
all of the obligations of the Lessee as set forth in the aforesaid Lease
Agreement.

         Dated this   10th          day of     February  ,  19  95 .
                    --------                ---------------    ----


         MRS.  FIELDS INC.          ____________________
         /s/ Ed Clissold,  Sec.             ____________________
         =================          ====================


         ARTICLE 44. AUTHORITY OF SIGNATORIES.  Each person executing this Lease
individually  and personally  represents and warrants that he is duly authorized
to execute  and deliver the same on behalf of the entity for which he is signing
(whether it be a corporation,  general or limited  partnership or otherwise) and
that this Lease is binding upon said entity in accordance with its terms.
<PAGE>

         IN WITNESS  WHEREOF , Lessor and Lessee  executed  this Lease as of the
date first above written.

                                    LESSOR

                                    PRICE DEVELOPMENT COOMPANY,
                              LIMITED PARNTERSHIP,
                         a Maryland limited partnership

                                    By:  JP REALTY,  INC., a Maryland
                                            corporation, its general partner

ATTEST:


/s/ Paul K. Mendenhall                      By: /s/ G. Rex Frazier
Paul K. Mendenhall,                                G. Rex Frazier
Secretary                                           President

                                    LESSEE

                               MRS. FIELDS COOKIES
                                    a California Corporation

ATTEST:


/s/ Ed Clissold, Sec.                       By: /s/ Randal Baker
                                              Its V P







<PAGE>



TENANT:      MRS.  FIELDS COOKIES
PROJECT:       TIMESQUARE
SPACE #:         1140
                                               EXHIBIT "B"

                        LANDLORD'S WORK AND TENANT'S WORK

     A. Landlord shall deliver the Premises in its existing condition and Tenant
     hereby agrees to accept the Premises in that existing condition.

     1 B.  Tenant  shall make  improvements  to the  Premises as provided in the
     Lease.  Tenant agrees,  at its expense,  to then prepare detailed  drawings
     showing  the  extent of such  improvements,  sign and  submit  said  signed
     drawings to Landlord in triplicate  for review and approval or  disapproval
     within  thirty  (30) days of receipt  of said  drawings.  Drawings  must be
     prepared  by a licensed  architect  or  qualified  designer in the State of
     Utah.

          In the event Landlord shall approve said drawings, Landlord shall sign
     and
return one
         (1) set of drawings to Tenant.

         Tenant  hereby  agrees,  at its expense,  to construct  the Premises in
         accordance with the detailed drawings,  and shall not commence upon any
         of Tenant's work until  Landlord has approved the detailed  drawings in
         writing.

         Tenant agrees to complete  said  construction  in  accordance  with all
         applicable  building  codes and zoning  ordinances of the City of South
         Salt Lake.

          Tenant  agrees to  provide  Landlord  with  copies  of all  applicable
     building permits, health department permits,  contractors' license numbers,
     insurance certificates covering the work, and final lien waivers evidencing
     Tenant's payment in full of all of Tenant's  construction  costs.  Landlord
     may require Tenant to furnish a bond or other  security for  performance of
     the above work by Tenant.

     C. Any sign to be placed on the Premises or on any part of the exterior c)f
     the structure  must be approved in writing by Landlord's  Project  Director
     prior to the ordering of said sign.

     D. Tenant shall be  responsible  for  providing  landlord  with  "as-built"
     drawings  upon  completion  of Tenant's  work.  It is  imperative  that the
     contractor  building the Premises keeps accurate  records of any notations,
     changes,  etc.,  which vary from the final sepia  drawings sent to Landlord
     before construction begins.

Approved By
Landlord   /s/ G. Rex Frazier                                    Date  2-27-95

Approved By
Tenant      /s/ Ed Clissold, Sec.                                Date  2-10-95
            /s/ Randal Baker, VP                                 Date  2-10-95

Approved as to form By Landlord's Project Director:  /s/ Date 12/2/94 * See page
B-1 for footnote.


<PAGE>



                                            TENAN.,  Mrs. Fields Cookies
                                            PROJECT: Timesquare
                                            SPACE #: 1140



1. Lessee shall, as a part of its work, complete the following scope of work:

        (a)    Install a new  demising  wall to deck  with six inch  (6")  metal
               studs and five eights inch (5/8")  (Type X) gypsum  board,  taped
               and finished on both sides.

       (b)         Separate  the  electrical  System.   Provide  new  electrical
                   equipment  and  meters for both the area  being  occupied  by
                   Lessee and the left over
       3104
                   square foot space . created in the redemise.

       (c) Separate the HVAC system as necessary to provide separate heating and
        cooling functions for both the area being occupied by the Lessee and the
        left over space created in the redemise.

     (d) Separately  meter the gas and water lines coming in to the building for
     both spaces.

        (e)  Upgrade  the  restrooms  in  accordance  with  the  Americans  with
        Disabilities Act.

        (f) Install  automatic  door openers on the front entryway in accordance
        with the Americans with Disabilities Act.
















Approved as to Form:


/s/
Date:  12/2/94


<PAGE>



                                                    TENANT : Mrs. Fields Cookies
                                                             PROJECT: Timesquare
                                                                   SPACE #: 1140

                           CONSTRUCTION ALLOWANCE

             Notwithstanding  anything to the contrary contained in this Exhibit
"B",  Landlord  agrees to  contribute  to Tenant a  construction  allowance of $
185,000.00  which sum shall  apply  towards the work to be done by Tenant as set
forth in the Section of this Exhibit "B" entitled  "Tenant's Work",  except that
such sum shall not in any event apply towards Tenant's trade fixtures,  signs or
architectural  fees.  Said sum is hereinafter  referred to as the  "Construction
Allowance". 1

                    The  Construction  Allowance  shall be paid by  Landlord  to
         Tenant in a single payment upon (i) the performance by Tenant of all of
         its  obligations  pursuant to this Exhibit "B" , and (ii) the occurence
         of each of the following conditions:

     (1) The filing of a Notice of Completion  and the  expiration of applicable
     lien  periods,  provided  that no  mechanics'  or  materialmen's  liens are
     asserted  or  filed  within  such  lien  period;  or  in  the  alternative,
     presentation  to Landlord  oil full and complete  releases o-I  mechanics',
     materialmen's and laborers'. liens respecting Tenant's Work;

     (2) Issuance of final Certificate of Occupancy with respect to the Premises
     by the City in which the Shopping Center is located;

     (3) Delivery to Landlord  not later than thirty (30) days after  completion
     of Tenant's  Work as described  in this Exhibit "B" a written  statement of
     the cost breakdown and a copy of the general  contract for the  performance
     of Tenant's Work.  Such cost breakdown  shall be certified to be correct by
     Tenant  or by the  managing  general  partner  of  Tenant  if  Tenant  is a
     partnership  or by the President or a Vice President of Tenant if Tenant is
     a corporation;

     (4) Tenant has opened for business;

     (5) Tenant is not in default  under this Lease or under this  Exhibit  "B";
     and

     (6) Delivery to Landlord of a certificate of Tenant's architect  certifying
     that  Tenant's  Work  has been  completed  in  accordance  with  plans  and
     specifications  approved by Landlord and certifying the  correctness of the
     final billing of Tenant's contractor to Tenant.

     (7)  Tenant  has  completed  to  Landlord's  satisfaction  (i) those  items
     specifically  found  by  Landlord  (or its  architect,  engineer  or  other
     representative)  or  any  governmental   building  inspector,   to  be  (a)
     incomplete  or  of  unacceptable   workmanship  (b)  deficient  because  of
     inadequate  or  inferior  materials,  or (c)  not in  compliance  with  the
     approved plans and specifications and (ii) any other "punch list" items.



Approved as to Form:

/s/
Date:  12/2/94



<PAGE>



1        Prior to payment of the  construction  allowance and in addition to the
         specific  requirements  listed in the Construction  Allowance  Exhibit,
         Lessee shall
provide  Lessor a cost breakdown of the work performed by Lessee.  The amount of
         the  construction  allowance  shall not exceed One Hundred  Eighty Five
         Thousand  Dollars  ($185.000.00).  Any costs in  excess of One  Hundred
         Eighty Five  Thousand  Dollars  ($185,000.00)  shall be borne solely be
         Lessee.



<PAGE>



TENANT: MRS FIELDS COOKIES
PROJECT: TIMESQUARE
                                 EXHIBIT "C"                  SPACE#:      1140
         RULES, REGULATIONS AND RESTRICTIVE COVENANTS
                           TIMESQUARE PARK

           Attached to and made a part of that certain Lease  Agreement made and
entered into this _________ day of _________________ , 19_____ , by and between.
PRICE  DEVELOPRENT  COMPANY  LIMITED  PARTNERSHIP,  as  Lessor  and MRS.  FIELDS
COOKIES, as Lessee.

     I.  PERMITTED  USES.  The  purpose of the  TIMESQUARE  PARK is to create an
     attractive  environment  for  conducting  business  which does not create a
     hazard or is not  offensive due to appearance or to the emission of noxious
     odors,  smoke or noise,  and to conduct  wholesale  and retail  operations,
     research  laboratories,  central office facilities and selective supporting
     facilities. Lessor shall review the proposed use of each parcel of land and
     approve each use, keeping in mind the broad outlines of the purpose of this
     Office and Commercial Park.



     II. PROHIBITED USES. No portion of the property shall be occupied by any of
     the following uses:

     A. Residential purposes, except for the dwelling of watchmen or other
            employees
         attched to a particular enterprise authorized in the area;

     B.  Storage in bulk of any junk,  wrecked  automobiles  or materials of any
     nature in or adjacent to the Premises, or

     C. No portion of the Premises or any  building or structure  thereon at any
     time shall be used for the  manufacture,  storage,  distribution or sale of
     any  products or items which shall  increase  the fire hazard of  adjoining
     property;  or for any business  which  constitutes a nuisance or causes the
     emission of odors of a gas injurious to produces  manufactured or stored on
     adjoining premises, or which emit undue noise or for any purpose which will
     injure the reputation of said Premises or the neighboring,  property or for
     any use which is in violation of any of the laws or zoning  regulations  of
     Salt Lake City or the State of Utah.

     III. SIGNS.  Criteria have been  established for the purpose of assuring as
     outstanding  development  and for the mutual benefit of all Lessees.  Signs
     installed as  nonconforming or unapproved shall be brought into conformance
     at the expense of the Lessee.  All signs and the placement and  installment
     thereof shall receive written approval of Lessor, which shall not be not be
     unreasonably withheld.

         A.        Miscellaneous Requirements:

          1. Lessee, its  representative,  or its sign contractor,  shall remove
     Lessee's  sign,  at the  termination  of this  Lease  Agreement  and repair
     damaged area to its original condition before Lessee's sign was erected.

          2. Lessee, its  representative,  or its sign contractor,  shall repair
     and maintain,  in a clean and orderly fashion, all signs during the term of
     this Lease.  If Lessee fails to repair or maintain  said sign(s)  after ten
     (10) days'  written  notice to do so from the  Lessor,  Lessor may  repair,
     clean or maintain  said  sign(s) and the cost  thereof  shall be payable by
     Lessee to Lessor upon demand as additional rent.

          IV.  STORAGE.  No land or buildings  shall be used so as to permit the
          keeping  of  articles,  goods or  materials  in the open or exposed to
          public view.


          V  .  EMPLOYEE  PARKING.  Parking,  as  provided  to  Lessee  for  its
          employees,  shall not be used for future construction expansion unless
          additional parking is provided.  Employee parking shall be confined to
          the area reserved for Lessee and its employees.

          A. No storage of vehicles  shall be allowed other than those  directly
     used in the operation of normal business.

          B. No maintenance or repairs of vehicles shall be allowed in anycommon
     area or areas reserved for customer or employee parking.

          C. No common areas reserved for customer or employee  parking shall be
          used for "off-highway vehicles" subject to regulated registration.

         D . No public parking shall be allowed on dedicated street.





                              CONSULTING AGREEMENT



This  Consulting  Agreement (the  "Agreement"),  dated the _26_ day of November,
1996, is by and between Debra J. Fields  ("Fields") of Summit  County,  Utah and
Mrs. Fields' Original  Cookies,  Inc. ("the Company") of 462 West Bearcat Drive,
Salt Lake City, Utah 84115.


                                    RECITALS



     A. The Company is engaged in the marketing, manufacture, and
production of cookies and other bakery goods for retail sale.
                
     B. The Company wants to retain  Fields as a consultant  to perform  certain
consulting services for the Company.
               
     C. Fields desires to act as a consultant and not as an employee and perform
certain consulting services for the Company.
               
     D.  Fields  and the  Company  desire  and have  agreed  to enter  into this
Agreement.



                NOW,  THEREFORE,  in  consideration  of the foregoing  Recitals,
which by this reference are incorporated herein, Fields and the Company agree to
the following terms, conditions and covenants.


                                        1
                                    AGREEMENT
                  1. Term, The initial term of this Agreement  shall commence as
of the date  hereof,  and shall  continue on the terms and  conditions  provided
herein until December 31, 1999.
                  2.  Consulting  Duties,  During  the  term of this  Agreement,
Fields agrees to perform  consulting work for the Company (a) on the days listed
on  Exhibit A with  respect  to 1996,  and (b) at a minimum  rate of 50 days per
calendar  year  thereafter,  and Fields  shall also have the option to designate
that she perform  services for up to 20 additional  days during the term of this
Agreement (the "Extra Days"),  such work to be performed at the direction of and
the discretion of the Company's CEO. This  consulting  work shall consist of the
performance of one or more of the following types of activities:
                           (a)      Public Relations

i. National
aa. Spokesperson (public)
bb. Charity Events
cc. Special Events
dd. Board Meetings
ee. Store visits

ff. Company meetings

gg. Franchise/licensee presentations

hh. Grand openings


<PAGE>


2
ii. Lending - participate in
presentations jj. Landlord meetings


ii. International

aa. Spokesperson (public)

bb. Charity events

cc. Special Events

dd. Country Visits

ee. Interviews

ff. Store visits

gg. Franchise relations

(b) Advertising

i. Print

ii. Radio

iii. Television


(c) Travel related to the foregoing.



                All duties  requested of Fields shall be  consistent in type and
character with duties performed by senior officers of the Company,  and will not
be inconsistent with her status as founder of the predecessor of the Company.
<PAGE>

                                                     3

                  3.  Fields will report to the  Company's  CEO,  who shall have
sole  direction over Fields  relationship  with the Company and the duties to be
performed by Fields under this Agreement,
                  4. Fields will have no authority over any Company employees or
resources  except as agreed to by the  Company's  CEO.  The Company will provide
Fields  with  appropriate  administrative  support  (which  shall not  require a
full-time or dedicated employee)  sufficient to enable her to perform her duties
hereunder.
                  5.  Scheduling  of Work Days.  The timing  and  scheduling  of
Fields' work days during each  calendar  year  commencing on or after January 1,
1997 during the term of this Agreement shall be determined as follows:
                           (a) The CEO and Fields shall discuss during the first
                  month of each calendar year a general  schedule for the coming
                  year and the timing of work days for  Fields and will  attempt
                  to schedule for such year most if not all of Fields work days.
                  While mutual  agreement as to the  scheduling of each work day
                  will be  sought by both  parties,  the CEO will make the final
                  determination  in the best  interests  of the  Company  acting
                  reasonably.  Once  work days are  scheduled  in  writing,  the
                  Company  and Fields  agree not to change  those  days  without
                  mutual agreement.
                           (b) The Company agrees to use its best efforts not to
                  schedule  any  work  days  on  holidays  or  weekends,  unless
                  mutually agreed, except



<PAGE>



                                                        4
                  that such scheduling of work on weekends or holidays may occur
                  in  limited  circumstances  (not  to  exceed  two,  and not to
                  include Thanksgiving, Christmas and New Year's holidays) where
                  travel  may be  required  to or from an event on a weekend  or
                  holiday.
                           (c)    For 1996 per attached exhibit
                           (d) One work day will be  considered  utilized  under
                  this Agreement if any portion of a day is utilized  hereunder.
                  Even if duties  performed in one  calendar  day extend  beyond
                  eight  hours  still  only  one day  will be  considered  to be
                  utilized  hereunder.  Fields  will use  reasonable  efforts to
                  accommodate   travel  on  the  same  days  other   duties  are
                  performed.
                           (e) A minimum  of three  work days per month  will be
                  guaranteed  by the  Company  unless  otherwise  agreed to. The
                  maximum  number of workdays in any given month will not exceed
                  fourteen days unless mutually agreed.
                           (f) The  Company  will  make a good  faith  effort to
schedule the majority of work
days in the year during the third week of each month.

6.  Compensation  for  Consulting  Services.   In  exchange  for  providing  the
consulting services outlined herein, the Company will pay Fields $250,000.00 per
year with a 10%  increase  over the amount  payable with respect to the previous
year, beginning on January 1, 1999. At the Company's request and Fields



<PAGE>


                                                     5


agreement and in addition to the Extra Days, Fields may work up to an additional
50 days per year (the  "Optional  Days") for payment of an additional  $5,000.00
per day.
                  7. In the  event  that  Fields  fails  to work on  those  days
previously  scheduled,  and such days are not  rescheduled by mutual  agreement,
$5,000.00  per day  missed  will be  deducted  at the end of the  month.  Fields
acknowledges  that any missed  scheduled  days will  cause the  company to incur
certain  costs and expenses not  contemplated  under this  Agreement,  the exact
amount  of  which  costs  are  extremely  difficult  or  impracticable  to  fix.
Therefore, if Fields fails to work any scheduled days without giving the Company
at least 72 hours  notice  (unless  such  failure  is due to  illness,  canceled
airline flights or other acts of God),  Fields shall agree to have $5,000.00 per
missed day deducted  from the amount the Company pays to Fields.  Fields and the
Company  agree that this charge  represents a reasonable  estimate of such costs
and  expenses  and is fair  compensation  to the  Company for its loss caused by
Fields failure to work any scheduled days.
                  8. To assist Fields,  the  $250,000.00  per year payable under
this  Agreement  as of  January  1, 1997 will be made in  twelve  equal  monthly
installments on the last day of each month,  and additional  compensation at the
rate of $5,000  per day shall be paid as of the last day of each  month for each
Extra Day and  Optional  Day and for each day  during  1996 where  services  are
performed during such month. A general  accounting and  reconciliation of moneys
owed and days worked each calendar year will be done every  quarter,  commencing
with the quarter ending March 31, 1997.




                                                     6
                  9.  Fields  may hold a seat on the Board of  Directors  of the
Company but will not be  compensated  separately.  It will not be a condition of
performance under this Agreement that the Company offers nor that Fields accepts
a seat on the Board.
                  10.  The  Company  agrees to pay  Fields  pursuant  to written
travel and other company  polices  (copies of which shall be provided to Fields)
for expenses  reasonably related to her consulting  duties.  Such expenses shall
include  cookies  at no cost  where the use of Mrs.  Fields  cookies  are in the
furtherance  of the  performance  of Fields  duties  and to the  benefit  of the
Company.  In the event Fields desires to provide cookies at events which are not
in the  furtherance  of her duties under this  Agreement,  but will inure to the
benefit of the Company,  prior  approval  must be obtained  from the CEO and the
Company will  reimburse  Fields at 65% of retail.  Any cookies to be provided by
Fields  for  events  which  are not in  furtherance  of her  duties  under  this
Agreement nor to the benefit of the Company will be provided at retail to Fields
                  11.  Fields may co-invest in the new company at the same basis
as Capricorn Investors 11, L.P. at closing.

<PAGE>

                           COVENANT NOT TO DISCLOSE
                  12.   Fields   acknowledges   and  agrees   that   during  her
relationship  with the  Company  Fields has had or may have access to and become
familiar  with  various  trade  secrets  and  other  confidential   information,
consisting  of,  but not  limited to  recipes,  formulas,  patents,  copyrights,
devices, secret inventions, processes, and compilations of information, records,
methodology and specifications ("confidential information"),  which are owned by
the Company and which are regularly used in the operation of the
                                                     7
 Company's  business.  Fields agrees that the Company has all right,  title, and
interest in to any of this confidential information, and acknowledges that it is
the sole and exclusive property of the Company.
                  13.  Fields  shall  not  disclose  any  of  the   confidential
information, directly, or indirectly, or use it in any way, either during Fields
employment or at any time  thereafter,  except as required and authorized in the
course of acting as a consultant for the Company. All recipes,  files,  records,
documents,  drawings,  specification,  equipment,  computer records, and similar
items  relating to the  business of the Company,  whether  prepared by Fields or
otherwise coming into Fields' possession, shall remain the exclusive property of
the Company. Such items and all duplicates shall be returned to the Company upon
the  termination  of Fields'  consulting  services under this Agreement with the
Company.


                  14.  Fields  further  agrees  that,  unless such  confidential
information  is or becomes a matter of general  public  knowledge  other than by
reason of a breach of this  Agreement,  or  information  which  Fields  lawfully
receives  from any third  party  under  circumstances  which  she has  reason to
believe  rightfully permits the disclosure thereof to others, or unless required
to disclose  such  information  by  governmental  process,  Fields will hold the
information referred to above, solely for the benefit and use of the Company and
shall not directly or indirectly disclose it to any person or entity without the
prior, written permission of the Company.





                                                        8
                    15.  Fields agrees that if she violates any of the provision
               of paragraph 14 of this  Agreement for any reason during the term
               of this Agreement, the Company
           shall be  entitled  to the entry of a  permanent  injunction  against
              Fields in order to prevent the  continuation  of irreparable  harm
              and loss of good will to the Company.  Nothing in this  Agreement,
              however  shall be  construed  to prohibit  the  Company  from also
              pursuing any other  remedies,  the parties  having agreed that all
              remedies shall be cumulative.

<PAGE>

                                COVENANT NOT TO COMPETE

                  16. Fields and the Company agree that the consulting  services
to be provided by Fields under the terms of this consulting agreement are unique
and extraordinary. The company is in the business of manufacturing, distributing
and  marketing  at retail and at  wholesale,  cookies,  baked  goods,  specialty
coffees and drinks, cookbooks, and other promotional items bearing the Company's
trademark,  for sale by  franchisees,  licensees and at Company  owned  outlets.
Fields  acknowledges that the Company's  products are identified with Fields and
the consulting  services she will perform  hereunder.  Fields  acknowledges  and
agrees that a substantial amount of the good will generated for the Company will
result from and be created by Fields consulting services as provided hereunder.
                  17. Company and Fields agree, and Fields understands, that the
Company  encourages  Fields to pursue outside  activities.  During the period of
this Agreement  which ends with the termination of Fields  consulting  services,
Fields will give ten business days prior written notice, with reasonable detail,
to the Company's CEO of any non-company venture, project, undertaking,  business
association,  etc. that Fields will become  associated with before entering into
such venture.
                                                     9
                  18. In  consideration  for the  payments  made to Fields under
this  Agreement,  the  opportunity  the  Company  provides to Fields to act as a
consultant and to participate in the public relations, advertising, national and
international  visits,  and  other  Company  business,  and  in  view  of  other
consideration  as specified  below,  Fields  covenants and agrees as part of and
ancillary to this Agreement,  that during the term of this Agreement, or portion
thereof, when Fields is receiving payment for consulting services,  Fields shall
not for any reason,  without the prior written consent of the Company,  directly
or indirectly,  or by any means or device  whatsoever,  for herself or on behalf
of, or in conjunction with any person, partnership, corporation, or other entity
engaged in the Company's areas of marketing, research,  development,  production
or manufacturing,  compete with the Company,  directly or indirectly,  or be the
spokesperson  for any  company  that sells food based  products,  or solicit any
subscribers or customers of the Company for the type of products provided by the
Company,  or through  direct  employment  or a  consulting  relationship  with a
competitor of the Company in any country  where the Company is actively  selling
its products.
                  19. Fields  agrees that if she violates any of the  provisions
of paragraphs  17 & 18 of this  Agreement for any reason during the term of this
Agreement,  the Company  shall be entitled to the entry of permanent  injunction
against Fields in order to prevent the continuation of irreparable harm and loss
of good  will to the  Company.  Nothing  in this  Agreement,  however,  shall be
construed  to prohibit the Company from also  pursuing any other  remedies,  the
parties having agreed that all remedies shall be cumulative.

<PAGE>

                                                     10



                  20.  Fields and the Company have  attempted  to limit  Fields'
right to compete only to the extent necessary to protect the Company from unfair
competition and to protect the good will of the Company.  Fields and the Company
recognize,  however,  that  reasonable  people  may  differ  in  making  such  a
determination.  Consequently,  Fields and the Company  hereby  agree that if the
scope of enforceability of the restrictive  covenant in paragraph 18 above is in
anyway disputed at any time, then after a 30 day cooling-off period,  Fields and
the Company agree to submit the dispute to the Company's  Board of Directors for
their determination.


                      TERMINATION OF CONSULTING AGREEMENT
                21. During the term of this Agreement, the Company may terminate
Field's  consulting  services for cause under this  Agreement  by giving  Fields
written notice specifying the grounds therefor.  For purposes of this paragraph,
"cause" shall include the following:

(a) fraud or  dishonesty  with  regard  to any  aspect  of  consulting  with the
Company;

(b) deliberate and significant violation of the Company's rules, regulations,
standards and/or policies;

(c) accepting other employment that makes it impossible for Fields to perform
consulting services on behalf of the Company; and

(d) violation of the non-compete provision.



<PAGE>




                                                     11

In the event that Fields is  terminated  for cause as specified  hereunder,  all
payments for consulting services as provided hereunder will terminate

     22.Fields may refuse to continue  performing  consulting services hereunder
     and terminate  this  Agreement at any time for any reason at which time all
     payments for consulting services will cease.



                                              GENERAL
                  23.  Fields  agrees  that she has been  fully  advised  on and
understands the meaning in effect of each and every provision  contained in this
Agreement,  in  particular  the Covenant Not to Disclose and the Covenant Not to
Compete.
                24. If, in one or more  instances,  either Fields or the Company
fails to insist that the other party perform any of the terms of this Agreement,
such  failure  shall not be  construed  as a waiver  by such  party of any past,
present or future right granted under this  Agreement;  the  obligations of both
Fields and the company  under this  Agreement  shall  continue in full force and
effect.
                25. If any provision,  paragraph, or subparagraph is adjudged by
any court to be void or  unenforceable  in whole or in part,  this  adjudication
shall not affect the validity of the remainder of the  Agreement,  including any
other  provision,  paragraph,  or  subparagraph.  Each provision,  paragraph and
subparagraph  of  this  Agreement  is  separable  from  every  other  provision,
paragraph and subparagraph, and constitutes a separate and distinct covenant.
                26. If any party to this Agreement  breaches any of the terms of
the Agreement, then the breaching party shall pay to the non-breaching party all
of the non-

<PAGE>

                                                     12

breaching  party's  costs and expenses,  including  reasonable  attorneys'  fees
incurred by the non-breaching party in enforcing the terms of this Agreement.
                  27. This Agreement  shall  supersede all other written or oral
agreements  made by Fields and the Company as to her  consulting  duties and the
covenant not to compete for the period specified herein, but shall not supersede
or modify any other written agreement,  unless  specifically  referred to herein
The parties hereto  acknowledge and agree that except for the proposed execution
of the License  Agreement and the Mutual  Release,  this Agreement (a) shall not
affect any rights of the parties with respect to trademarks,  trade names, trade
secrets or other intellectual property including, but not limited to, the rights
of  the  MF  Entities  and  the  Lenders   pursuant  to  the  Mrs.  Fields  Inc.
Organizational  Agreement dated May 5, 1986 among Randall K. Fields and Debra J.
Fields, MF holdings Inc., MFI, Riverview  Financial Corp., and Fenwick,  Davis &
West,  and pursuant to The Fields Grant and  Assignment  of Rights dated May 12,
1986 executed by Randall K. Fields and Debra J. Fields,  and (b) shall not serve
as a  reaffirmation  or  acknowledgment  of  the  existence,  enforceability  or
validity of any of the foregoing.


                28. Any  modification  of this  Agreement  and any waiver of any
provision,  right,  or remedy  hereof shall be effective  only if the same is in
writing signed by Fields or the Company.
                29. Any notices pertaining to the Agreement shall be writing and
shall be transmitted by personal  hand-delivery to an officer or director of the
Company or to Fields, or through the facilities of the US post office, certified
mail, return receipt

<PAGE>

                                                     13

requested. The addresses set forth below for the respective parties shall be the
paces where notice shall be sent, unless a written notice of a change of address
is given.


    Debra J. Fields                                      The Company
 3475 East Bench Creek Road                         c/o Larry Hodges, CEO
    Woodland, UT 84063                             462 West Bearcat Drive
                                                  Salt Lake City, UT 84115




                  30. This Agreement  shall be governed by the laws of the State
                  of  Utah.  The  terms  of  this  Agreement  as set  forth  are
                  contractual and not a mere recital. Fields and
the Company agree that they have carefully read the entire  foregoing  Agreement
and know the contents of it, in particular the Agreement, and that they sign the
same of their own free act and will.
                  IN WITNESS  WHEREOF,  this Agreement is executed as of the day
and year first above written.

MRS. FIELDS' ORIGINAL COOKIES, INC.




By: /s/ Larry A. Hodges

Its: President C.E.O.



/s/ Debra J. Fields

Debra J. Fields


                              EMPLOYMENT AGREEMENT


         THIS EMPLOYMENT  AGREEMENT (this  "Agreement") is made and entered into
this _____ day of , 1997, by and between JULIE  BYERLEIN  ("Employee")  and MRS.
FIELDS' ORIGINAL COOKIES, INC., a Delaware corporation (the "Company").


                                     RECITAL

         This Agreement is made and entered into with reference to the following
facts and objectives:

         The Company  desires to establish its right to the services of Employee
in the capacities  described below, on the terms and conditions  hereinafter set
forth,  and  Employee  is willing to accept  such  employment  on such terms and
conditions.

         Therefore,  in consideration of the mutual  agreements  hereinafter set
forth, Employee and the Company have agreed and do hereby agree as follows:


                                    AGREEMENT

         1.  DUTIES.  The  Company  does  hereby  hire,  engage,  and employ the
Employee  as the Senior  Vice  President  of  Marketing  of the  Company  and as
Executive  Vice  President  of  Marketing  of The Mrs.  Fields'  Brand,  Inc., a
Delaware corporation,  and Employee does hereby accept and agree to such hiring,
engagement,  and  employment.  Employee shall serve the Company in such position
fully,  diligently,  competently,  and in  conformity  with  provisions  of this
Agreement and the corporate policies of the Company as they presently exist, and
as such policies may be amended, modified, changed, or adopted during the Period
of Employment, as hereinafter defined.

         During the Period of Employment  Employee  shall also serve as the Vice
President of Marketing  of each  subsidiary  or affiliate of the Company that is
now or that becomes a part of the Mrs.  Fields  Company  Group.  As used in this
Agreement,  the term the "Mrs. Fields Company Group" shall mean and refer to the
Company and the Company's subsidiaries and affiliates from time to time.

         Subject  to  specific  elaboration  by the  Board of  Directors  of the
Company as to the duties (which shall be  consistent  herewith and with Employee
offices  provided  for  hereunder)  that are to be performed by Employee and the
manner in which such duties are to be  performed,  the duties of Employee  shall
entail those duties customarily  performed by a vice-president of marketing of a
company with a sales volume and the number of employees  commensurate with those
of the  Company.  Provided,  however,  that at all times  during  the  Period of
Employment,   Employee   shall   perform   those   duties  and   fulfill   those
responsibilities   and  refrain  from  those   activities  that  are  reasonably
prescribed  or  proscribed  by the  Board  of  Directors  of the  Company  to be
performed  or  refrained  from by her  consistent  with her  positions  with the
Company.
         Employee  shall  be  responsible  and  report  only  to  the  Company's
President and Chief Executive Officer.

         Throughout  the Period of  Employment,  Employee  shall devote her full
time, energy, and skill to the performance of her duties for the Company and for
the benefit of the Company and the Mrs. Fields Company Group.

         Employee  shall  exercise due diligence and care in the  performance of
her duties for and the  fulfillment of her obligations to the Company under this
Agreement.

         The Company shall furnish  Employee with office,  secretarial and other
facilities  and  services as are  reasonably  necessary or  appropriate  for the
performance of Employee's  duties  hereunder and consistent with her position as
the Vice President of Marketing of the Company.
<PAGE>

         2. PERIOD OF EMPLOYMENT.  The Period of Employment shall, unless sooner
terminated as provided herein, be two (2) years commencing on the closing of the
date of execution of this Agreement and ending with the close of business on the
second  anniversary  of the date of execution of this  Agreement (the "Period of
Employment").

         No later than three  hundred  and sixty  (360) days prior to the end of
the  Period  of  Employment,   the  Company  and  the  Employee  shall  commence
discussions  concerning a possible  extension or modification of this Agreement.
Unless the Company provides notice of termination three months prior to contract
expiration,  then the contract will automatically renew for a year with the same
terms.

         3.       COMPENSATION.

                  (a) BASE SALARY. During the Period of Employment,  the Company
shall pay Employee,  and Employee agrees to accept from the Company,  in payment
for her  services a base salary of One  Hundred  Seventy-Five  Thousand  Dollars
($175,000.00)   per  year  ("Base  Salary"),   payable  in  equal   semi-monthly
installments  or at such other time or times as Employee  and the Company  shall
agree. Upward adjustment to the Base Salary shall be considered by the Company's
Board of Directors not less  frequently  than  annually.  The Company s Board of
Directors at any time or times may, but shall have no obligation to,  supplement
Employee s salary by such bonuses and/or other special  payments and benefits as
the Board of Directors of the Company in its sole and  absolute  discretion  may
determine.

     (b)  INCENTIVE  COMPENSATION.  During  the Period of  Employment,  Employee
     shall:

     (i) participate in any incentive  compensation  plan adopted by the Company
in replacement for the Fiscal 1994 Incentive Compensation Plan of MFI (the "1994
Incentive Plan"); or



     (ii) if the  Company,  for any  reason,  shall not adopt and  implement  an
incentive  compensation  plan in  replacement  of the  1994  Incentive  Plan for
eligible  employees of the Company  (including  Employee),  Company and Employee
agree that this Agreement  shall provide  Employee with the  opportunity to earn
and be paid incentive  compensation  to the same extent that she was eligible to
earn and be paid incentive  compensation  under the incentive  compensation plan
under which,  pursuant to the provisions of this Section 3(b), Employee was most
recently eligible to earn and be paid incentive compensation by MFI.

         4. FRINGE BENEFITS. During the Period of Employment,  Employee shall be
entitled to the following fringe benefits.

                  (a) BENEFIT  PLANS.  Employee shall be entitled to participate
in all  benefit  plans and  programs  generally  available  to all other  senior
management  employees of the Company or to all employees of the Company  working
in Salt Lake City, Utah, subject to any restrictions specified in such plans and
to receive such other  benefits and  conditions of employment as are provided to
all other senior  officers or  executives  of the Company as of the date of this
Agreement.
<PAGE>

                  (b) EQUITY PLAN.  Employee shall be entitled to participate in
an equity based plan or  arrangement  (the "Equity  Plan")  consistent  with the
letter from Herbert S. Winokur, Jr. to Lawrence Hodges, dated August 5, 1996. In
the event that (i) the  Company  fails to adopt the Equity  Plan,  Employee  may
terminate  this  Agreement and her  employment  hereunder  with Good Reason,  as
hereinafter   defined,  in  accordance  with  the  provisions  of  Section  9(a)
("Termination by  Employee-Termination-With  Good Reason").  Employee's right to
terminate  this  Agreement  and her  employment  hereunder  with Good  Reason in
accordance with said Section 9(b) shall be Employee's sole and exclusive  remedy
for or resulting from the failure,  for any reason,  of the Company or its Board
of Directors to create or implement  the Equity Plan or to take any other action
specified in this Section 4(b).

         Anything  in this  Agreement  or in such  plan  or  arrangement  to the
contrary  notwithstanding,  the  inclusion  in such plan or  arrangement  of any
provision(s)  addressing  participation  by Employee in such plan or arrangement
for a period  of years  shall  not be  interpreted  as a  promise  of  continued
employment by the Company for such period of years or any other period of time.

         The plan or  arrangement  to be proposed by Employee shall provide that
any payments  made  thereunder,  in  conjunction  with any other  payments  that
constitute  "parachute  payments"  (as  defined  in  Section  280G(b)(A)  of the
Internal Revenue Code) (the "Code"), shall be limited such that no such payments
or portions  thereof  constitute  an "excess  parachute  payment" (as defined in
Section  280G(b)(1) of the Code) or are otherwise  nondeductible  by the Company
for tax purposes under any other provision of the Code.




<PAGE>


                  (c) VACATION AND OTHER  LEAVE.  Employee  shall be entitled to
such amounts of paid vacation and other leave, but not less than three (3) weeks
vacation  per  twelve-month  period of  employment,  as from time to time may be
allowed  to the  Company's  senior  management  personnel  generally,  with such
vacation to be scheduled  and taken in accordance  with the  Company's  standard
vacation policies  applicable to such personnel.  Notwithstanding the above, the
Company  has agreed that  during the first 12 months of  Employee's  employment,
Employee  shall be  entitled to take her three (3) weeks of vacation at any time
upon the appropriate notice to Larry Hodges.

                  (d) VESTING ON DEATH OR  DISABILITY.  Upon any  termination of
this Agreement and Employee's employment hereunder by reason of Employee's death
or Permanent  Disability,  as defined in Section  7(b)  ("Death or  Disability -
Definition of Permanently Disabled and Permanent Disability"), provided that the
terms and  provisions of such plan and applicable  law permit,  any  theretofore
deferred  or  unvested  portion of any award made to  Employee in respect of any
retirement,  pension,  profit sharing,  long term  incentive,  and similar plans
automatically shall become fully vested in Employee and shall be nonforfeitable,
and shall continue in effect and be redeemable by or payable to Employee (or her
designated  beneficiary  or  estate) at the time and on the same  conditions  as
would have  applied had  Employee's  employment  not been so  terminated.  It is
expressly  provided,  however,  that nothing in this Section 4(d) shall obligate
the Company to provide full vesting upon death or disability in connection  with
participation by Employee in the equity plan or arrangement  contemplated  under
Section 4(b) ("Fringe  Benefits-Equity Plan"), further, the provisions governing
payment of any  incentive  compensation  payable  to  Employee  pursuant  to the
incentive     compensation    plan(s)    referred    to    in    Section    3(b)
("Compensation-Incentive  Compensation")  shall  govern any payment of incentive
compensation due thereunder in the event of Employee's death or disability.

                  5.  BUSINESS  EXPENSES AND  AUTOMOBILE  ALLOWANCE.  During the
Period of Employment,  the Company shall pay, or in case paid by Employee in the
first instance,  reimburse Employee for, any and all necessary,  customary,  and
usual expenses  incurred by her in connection with the performance of her duties
hereunder,   including,   without  limitation,   all  traveling  expenses,   and
entertainment   expenses,   upon   submission   of   appropriate   vouchers  and
documentation.

         To the extent  provided to all other senior  officers or  executives of
the  Company,  during the Period of  Employment,  Employee  shall be entitled to
receive an automobile  allowance and reimbursement for expenses  associated with
the operation and maintenance of an automobile which is comparable to Employee's
current  automobile.  The Company will reimburse  Employee upon  presentation of
vouchers and  documentation  for any such  operational and maintenance  expenses
which are consistent with the usual accounting procedures of the Company.

                  6. NO OTHER BENEFITS OR COMPENSATION. Employee, as a result of
her employment by the Company,  shall be entitled to only the  compensation  and
benefits  provided for in this Agreement,  subject to the terms thereof,  and no
others.

<PAGE>



                  7.     DEATH OR DISABILITY.

     (a)  TERMINATION  OF  EMPLOYMENT.  If  Employee  dies  during the Period of
     Employment,  Employee's  employment shall automatically cease and terminate
     as of the date of Employee's death.

                  If  Employee  becomes  Permanently  Disabled  (as  hereinafter
defined)  while  employed by the  Company,  (i)  Employee's  employment  and the
Company's obligations  hereunder,  including the payment of Base Salary pursuant
to Section  3(a)  ("Compensation-Base  Salary")  shall  continue for a period of
ninety  (90)  days  from the date on which  the  Employee  is  determined  to be
Permanently  Disabled  ("Employee s Disability Date"), and (ii) ninety (90) days
after the Employee's  Disability Date, Employee's employment and all obligations
of the Company hereunder shall automatically cease and terminate.
                  In the case of Employee's  death or Permanent  Disability  (as
hereinafter  defined),  the Company shall be obligated to pay to Employee (or to
Employee  s estate in the case of  Employee's  death)  any Base  Salary  and any
incentive  compensation  accrued to  Employee  as of the date of the  Employee's
death, or in the case of Employee's Permanent  Disability,  as of the Employee's
Disability Date. In the event Employee's  employment is terminated on account of
Employee's Permanent  Disability,  he shall, so long as her Permanent Disability
continues,  remain  eligible  for all  benefits  provided  under  any  long-term
disability  programs of the  Company in effect at the time of such  termination,
subject to the terms and  conditions  of any such  programs,  as the same may be
changed,  modified,  or terminated for or with respect to all senior  management
personnel of the Company.

     (b)  DEFINITION  OF  PERMANENTLY  DISABLED AND  PERMANENT  DISABILITY.  For
     purposes  of  this   Agreement   (other  than   Sections  4  (a)   ("Fringe
     Benefits-Benefit  Plans"),  4 (d)  ("Fringe  Benefits-Vesting  on  Death or
     Disability"), and the provisions relating to disability insurance contained
     in the last sentence of Section 7(a) ("Death or  Disability-Termination  of
     Employment"),  the terms "Permanently  Disabled" and "Permanent Disability"
     shall mean Employee's  inability,  because of physical or mental illness or
     injury,  to perform  substantially  all of her customary duties pursuant to
     this  Agreement,  and the  continuation  of such  disabled  condition for a
     period of ninety  (90)  continuous  days,  or for not less than one hundred
     eighty  (180) days during any  continuous  twenty-four  (24) month  period.
     Whether Employee is Permanently  Disabled shall be certified to the Company
     by a Qualified  Physician  (as  hereinafter  defined),  or if  requested by
     Employee a panel of three Qualified Physicians. If Employee requests such a
     panel, Employee and the Company shall each select a Qualified Physician who
     together shall then select a third Qualified  Physician.  The determination
     of the  individual  Qualified  Physician or the panel,  as the case may be,
     shall be binding and conclusive for all purposes.  As used herein, the term
     "Qualified  Physician"  shall mean any  medical  doctor who is  licensed to
     practice medicine in the State of Utah and is reasonably acceptable to each
     of Employee and the Company.  Employee and the Company may in any instance,
     and in lieu  of a  determination  by a  Qualified  Physician  or  panel  of
     Qualified Physicians, agree between themselves that Employee is Permanently
     Disabled.  The terms Permanent  Disability and Permanently Disabled as used
     herein  may have  meanings  different  from  those  used in any  disability
     insurance policy or program maintained by Employee or the Company.

<PAGE>

                  8.       TERMINATION BY THE COMPANY.

                           (a)    TERMINATION FOR CAUSE.  The Company, by
action of its Board of Directors,  may, by providing written notice to Employee,
terminate  the  employment of Employee  under this  Agreement for "cause" at any
time. The term "cause" for purpose of this Agreement shall mean:

          (i) The refusal of Employee to implement or adhere to lawful  policies
     or directives of the Board of Directors of the Company consistent with this
     Agreement; or

     (ii)  Employee's  conviction of or entrance of a plea of nolo contendere to
(A) a  felony,  (B) to any other  crime,  which  other  crime is  punishable  by
incarceration  for a period of one (1) year or longer, or (C) other conduct of a
criminal  nature that may have an adverse impact on the Company s reputation and
standing in the community; or

     (iii) conduct that is in violation of
Employee's common law duty of loyalty to
the Company; or

     (iv) fraudulent conduct by Employee in connection with the business affairs
of the  Company,  regardless  of whether said conduct is designed to defraud the
Company or others; or

          (v) theft,  embezzlement,  or other criminal misappropriation of funds
     by Employee, whether from the Company or any other person; or

          (vi) any breach of or Employee's  failure to fulfill any of Employee's
     obligations, covenants, agreements, or duties under this Agreement.

Provided,  however,  that  "cause"  pursuant  to clause (i) or (vi) shall not be
deemed to exist unless the Company has given  Employee  written  notice  thereof
specifying  in  reasonable  detail  the  facts  and  circumstances   alleged  to
constitute  "cause",  and thirty  (30) days after such  notice  such  conduct or
circumstances has not entirely ceased or been entirely  remedied.  If Employee's
employment is terminated for "cause," the termination shall take effect upon the
effective  date (pursuant to Section 24  ("Notices"))  of written notice of such
termination to Employee.  In the event  Employee's  employment is terminated for
"cause,"  then except for unpaid  accrued  vacation,  the Company  shall have no
obligation  to pay  Employee  any  amounts,  including,  but not limited to Base
Salary,  for or with  respect  to any  period  after the  effective  date of the
termination of Employee's employment for "cause," including any obligation under
the replacement to the 1994 Incentive Plan or the Equity Plan.



<PAGE>




         If the Company attempts to terminate Employee's  employment pursuant to
this  Section  8(a) and it is  ultimately  determined  that the  Company  lacked
"cause," the provisions of Section 8(b) ("Termination by the Company-Termination
Without Cause") shall apply,  and Employee's sole and exclusive  remedy for such
breach of this  Agreement by the Company  and/or any other damages that Employee
shall have  suffered or incurred of any nature  whatsoever,  shall be to receive
the  payments  expressly  called  for  by  Section  8(b)  ("Termination  by  the
Company-Termination  Without  Cause") with  interest on any past due payments at
the rate of eight  percent  (8%) per year from the date on which the  applicable
payment  would have been made  pursuant  to Section  8(b)  ("Termination  by the
Company-Termination   Without  Cause")  plus   Employee's   costs  and  expenses
(including but not limited to reasonable attorneys' fees) incurred in connection
with such dispute.

          (b)  TERMINATION  WITHOUT  CAUSE.  The  Company  may,  with or without
     reason,  terminate  Employee's  employment  under  this  Agreement  without
     "cause" at any time, by providing  Employee  thirty (30) days prior written
     notice of such termination. If Employee's employment is terminated pursuant
     to this Section 8(b), Employee shall not be obligated to render services to
     the Company following the effective date of such notice (the "Notice Date")
     except such services as are requested by the Company pursuant to Section 11
     ("Transition  Period Services"),  and as its sole and exclusive  obligation
     and duty to Employee  resulting directly or indirectly from the termination
     of  Employee's  employment  with  the  Company  and in  full  and  complete
     settlement  of any and all claims that  Employee  may have or claim to have
     arising  directly or indirectly  out of the  termination  of her employment
     with  the  Company,   the  Company  shall,  subject  to  Section  12  ("Non
     Competition")  pay Employee,  as severance  pay, an amount (the  "Severance
     Amount") equal to the product of multiplying the then current  semi-monthly
     base salary by the greater of the number of  semi-monthly  periods from the
     Notice Date through the  remainder of this  Agreement or  twenty-four  (24)
     semi-monthly periods (the "Severance  Period").  The Severance Amount shall
     be payable by the Company to Employee in an amount equal to the Base Salary
     payable in twelve  (12)  equally  monthly  installments  commencing  on the
     Notice  Date.  The Company  shall also pay to the Employee a portion of any
     discretionary  bonus (the "Bonus Portion"),  as determined by the Company's
     Board  of  Directors,  referred  to  in  Section  3(a)  ("Compensation-Base
     Salary"),  that, but for the  termination of Employee's  employment,  would
     have been paid to  Employee  for or with  respect to the  calendar  year in
     which Employee's employment is terminated.  The Bonus Portion shall consist
     of that percentage of the said  discretionary  bonus determined by dividing
     the number of full or partial  calendar  months during the calendar year in
     which  Employee's  employment is terminated that Employee was in the employ
     of the Company by twelve  (12).  Until the end of the  Severance  Period or
     until Employee is gainfully  employed by another employer,  which ever time
     period is less, the Company shall allow Employee to continue  participation
     in the Company s group health insurance plan at the Company's  expense.  In
     accordance with all applicable  laws,  Employee shall be extended all COBRA
     rights and benefits at the end of the Severance Period.


<PAGE>





         9.       TERMINATION BY EMPLOYEE.

                  (a)  TERMINATION-WITHOUT  GOOD REASON. Employee shall have the
right to terminate this Agreement and her employment  hereunder at any time upon
thirty (30) days prior written notice of such termination to the Company. Except
as expressly set forth in Section 11 ("Transition  Period  Services"),  upon the
effective date of any such  termination  all  obligations and rights of Employee
and the Company hereunder shall terminate and cease.

                  (b)      TERMINATION-WITH GOOD REASON.  If the Company:

          (i)  requires  Employee  to  relocate  her  home,  without  Employee's
     consent,  to a location  which is more than 75 miles from 462 West  Bearcat
     Drive, Salt Lake City, Utah 84115; or

                           (ii) fails to provide  Employee with the compensation
and benefits called for by this
Agreement; or

                           (iii)  assigns  Employee  to a  lower  organizational
level than the level at which he is on
the date of this Agreement  assigned,  or  substantially  diminishes  Employee's
assignment,  duties,   responsibilities,   or  operating  authority  from  those
specified in Section 1 ("Duties"); or

                           (iv) fails to  implement  an  incentive  compensation
plan required by Section 3(b)
("Compensation-Incentive Compensation"); or

          (v) fails to  implement  an equity  plan or  arrangement  required  by
     Section 4(b) ("Fringe Benefits-Equity Plan"); or

          (vi) is divested, by sale, closure, liquidation, foreclosure, or other
     means,  of any  substantial  part of its assets or  business as now held or
     conducted; or


                           (vii)   breaches  this   Agreement  and  such  breach
continues for a period of thirty (30)
days after written notice thereof given by Employee to the Company, then any one
or more of such  circumstances  shall constitute "Good Reason",  and, subject to
the provisions of Section 10 ("Means and Effect of Termination"), Employee shall
have the right to terminate this Agreement and her employment hereunder for Good
Reason,  if, thirty (30) days after the effective  date of Employee's  notice to
the Company of such circumstances  constituting Good Reason,  such circumstances
continue to exist,  and for all purposes of this Agreement any such  termination
of this  Agreement by Employee  shall have the same effects under this Agreement
as the termination of the Employee's  employment under this Agreement by Company
without "cause."

<PAGE>




         10. MEANS AND EFFECT OF  TERMINATION.  Any  termination  of  Employee's
employment  under this  Agreement  shall be  communicated  by written  notice of
termination  from the  terminating  party to the  other  party.  The  notice  of
termination  shall indicate the specific  provision(s) of this Agreement  relied
upon in effecting the termination  and shall set forth in reasonable  detail the
facts and circumstances alleged to provide a basis for termination,  if any such
basis is required by the applicable  provision(s) of this Agreement.  Any notice
of termination by the Company shall be approved by a resolution  duly adopted by
a  majority  of the  directors  of the  Company  then in  office.  The burden of
establishing  the  existence  of  "cause"  or Good  Reason  shall  be  upon  the
terminating party. If Employee's  employment is terminated by either party, then
promptly  after the effective  date of such  termination or in the manner and at
the time or times  provided  in the  relevant  Section  of this  Agreement,  the
Company promptly shall provide and pay to Employee,  or in case of her death her
estate or heirs, all compensation,  benefits,  and reimbursements due or payable
to Employee  for the period to the  effective  date of the  termination.  To the
extent  permitted by  applicable  law, the  calendar  month in which  Employee's
employment is terminated shall be counted as a full month in determining  amount
and vesting of any benefits under benefit plans of the Company.

         11. TRANSITION PERIOD SERVICES.  In the event Employee's  employment is
terminated  by  the  Company  pursuant  to  section  8(b)  ("Termination  by the
Company-Termination  Without  Cause") or by Employee  pursuant  to Section  9(a)
("Termination by Employee-Without  Good Reason"), if requested by the Company in
writing,  Employee shall render such services, on a part-time basis for a period
not to  exceed  sixty  (60)  days  after  the  effective  date of the  notice of
termination  (whether  given by the Company or by  Employee),  as the  Company's
Board of Directors reasonably requests for transition  purposes.  Employee shall
receive no compensation for such services, other than the payment of Base Salary
as provided in Section 8(b)  ("Termination  by the  Company-Termination  Without
Cause") and  reimbursement  for expenses  incurred by Employee in providing such
services as provided in, and subject to the  provisions of, Section 5 ("Business
Expenses and Automobile Allowance")

         12.  Non  Competition.  For a period  of one year  from the date of the
termination  of Employee's  employment  hereunder,  Employee shall not become an
employee,  owner (except for passive  investments of not more than three percent
(3%) of the outstanding  shares of, or any other equity interest in, any company
or  entity  listed  or  traded  on a  national  securities  exchange  or  in  an
over-the-counter  securities market),  officer, agent or director of any firm or
person which either  directly  competes  with a line or lines of business of the
Company  accounting for ten percent (10%) or more of the Company's  gross sales,
revenues or earnings before taxes. If, in any judicial proceeding, a court shall
refuse  to  enforce  all of the  separate  covenants  deemed  included  in  this
paragraph, the parties intend that those of such covenants which, if eliminated,
would permit the remaining separate covenants to be enforced in such proceedings
shall,  for the  purpose  of such  proceedings,  be deemed  eliminated  from the
provisions of this Section 12.

         In addition to any other remedies that may otherwise be available for a
breach of Section 12 hereof by  Employee,  Employee  agrees that in the event of
such breach he shall irrevocably  forfeit any right he may have to any remaining
severance   payment  to  be  made  under  Section  8(b)   ("Termination  by  the
Company-Termination Without Cause") subsequent to such breach.
<PAGE>

         13. ASSIGNMENT. This Agreement is personal in its nature and neither of
the parties hereto shall,  without the consent of the other,  assign or transfer
this Agreement or any rights or obligations hereunder;  provided, however, that,
in the  event  of the  merger,  consolidation,  or  transfer  or  sale of all or
substantially  all of the assets of the Company with or to any other  individual
or entity,  this Agreement shall,  subject to the provisions  hereof, be binding
upon and  inure to the  benefit  of such  successor  and  such  successor  shall
discharge and perform all the promises,  covenants,  duties,  and obligations of
the Company hereunder.

         14.  GOVERNING  LAW.  This  Agreement  and the legal  relations  hereby
created  between the parties hereto shall be governed by and construed under and
in accordance  with the internal laws of the State of Utah,  which internal laws
exclude  any law or rule of the State of Utah,  or any  interpretation  thereof,
that would require or call for the application of the laws of any other state or
jurisdiction hereto.

         15. ENTIRE AGREEMENT.  Except with respect to final agreement regarding
those  open   incentive   compensation   matters   described   in  Section  3(b)
("Compensation-Incentive  Compensation")  and the  equity  plan  or  arrangement
contemplated under Section 4(b) ("Fringe  Benefits-Equity Plan"), this Agreement
embodies  the entire  agreement  of the parties  hereto  respecting  the matters
within its scope. This Agreement  supersedes all prior agreements of the parties
hereto on the subject matter  hereof.  Any prior  negotiations,  correspondence,
agreements,  proposals,  or understandings relating to the subject matter hereof
shall he deemed to be merged into this Agreement and to the extent  inconsistent
herewith,   such  negotiations,   correspondence,   agreements,   proposals,  or
understandings  shall  be  deemed  to be of no  force or  effect.  There  are no
representations,  warranties, or agreements, whether express or implied, or oral
or written,  with  respect to the  subject  matter  hereof,  except as set forth
herein.

         This  Agreement  shall not be  modified by any oral  agreement,  either
express or  implied,  and all  modifications  hereof  shall be in writing and be
signed  by the  parties  hereto.  The  provisions  of this  and the  immediately
preceding sentence themselves may not be modified,  either orally or by conduct,
either  express or  implied,  and it is the  declared  intention  of the parties
hereto that no provision of this Agreement,  including said two sentences, shall
be  modifiable  in any way or manner  whatsoever  other  than  through a written
document signed by the parties hereto.

         16. WAIVER.  Failure to insist upon strict  compliance  with any of the
terms,  covenants,  or  conditions  hereof  shall not be deemed a waiver of such
term,  covenant,  or condition,  nor shall any waiver or  relinquishment  of, or
failure to insist upon strict  compliance  with, any right or power hereunder at
any one or more  times be deemed a waiver  or  relinquishment  of such  right or
power at any other time or times.

         17. NUMBER AND GENDER.  Where the context requires,  the singular shall
include the plural, the plural shall include the singular,  and any gender shall
include all other genders.

         18. SECTION  HEADINGS.  The section  headings in this Agreement are for
the purpose of convenience  only and shall not limit or otherwise  affect any of
the terms hereof.
<PAGE>


         19.      DISPUTE RESOLUTION.

                  (a) NEGOTIATION AND MEDIATION. In the event any dispute arises
hereunder, the parties shall first attempt to resolve the dispute by negotiation
in good faith. If the dispute cannot be timely resolved through negotiation, the
parties will, before resorting to any of their remedies at law or in equity, try
to settle the dispute in good faith by mediation in Salt Lake City, Utah or such
other  location  as the parties may agree,  under the then  operative  mediation
rules of the American  Arbitration  Association or such other mediation tribunal
or private  mediator or medication  services  provider as the parties agree. The
mediator shall be such person as the parties  mutually agree, but if the parties
have failed to agree on a mediator within seven (7) days after the date on which
any party demands that the parties  proceed to mediation,  the mediator shall be
selected  by the  American  Arbitration  Association  or  such  other  mediation
services provider as the parties agree.

                  (b) OTHER  REMEDIES.  Failing  settlement  of the  dispute  by
negotiation  or mediation,  the parties  shall,  unless they  mutually  agree to
resolve the dispute  finally by  arbitration,  be entitled to pursue their legal
and equitable  remedies  (subject to the  provisions of Section 20  ("Liquidated
Damages-Breach by the Company")) in any court having jurisdiction.

         20.  LIQUIDATED  DAMAGES-BREACH  BY THE  COMPANY.  Because  the damages
suffered  by  Employee  in such an event would be  difficult  or  impossible  to
estimate, establish,  ascertain, or prove, and in order to provide Employee with
a remedy in such an event without the necessity and associated  cost of Employee
having to  establish  or prove the  damages  suffered  by  Employee  as a result
thereof  (which remedy the parties hereto have and do agree would be appropriate
and adequate  compensation  to Employee in such  event),  in the event that this
Agreement and Employee's  employment  hereunder shall be terminated  (whether by
the Company or Employee) and  thereafter  Employee  shall prevail in any dispute
between  Employee and the Company  relative to,  involving,  or  concerning  the
legality  of  or  justification  for  the  termination  of  this  Agreement  and
Employee's  employment  hereunder  and any other  issues or matters  directly or
indirectly  arising out of or in connection with such termination and Employee's
employment by the Company,  subject to Section 12 ("Non  Competition")  Employee
shall be  entitled  to the  continued  payment of the Base Salary as provided in
Section  8(b)  ("Termination  by  the  Company-Termination  Without  Cause")  as
liquidated  and  exclusive  damages and not as a penalty,  and in such case this
Agreement and Employee's employment hereunder, shall for all purposes be treated
as having been  terminated by the Company  without  "cause"  pursuant to Section
8(b) ("Termination by the Company-Termination Without Cause").

         In the event Employee files any claim,  complaint,  charge,  action, or
lawsuit against the Company or its employees,  agents,  officers,  directors, or
any  other  person   affiliated  or  associated  with  the  Company,   with  any
governmental agency, any state or federal court, or any mediation or arbitration
body or group,  for or with respect to a matter,  claim,  or incident,  known or
unknown,  which has occurred or arisen or which shall  hereafter  occur or arise
relative to,  involving,  or concerning  the  termination  of this Agreement and
Employee's  employment  hereunder  (whether as a result of action of Employee or
the Company) and any other issues or matters directly or indirectly  arising out
of or in  connection  with such  termination  and  Employee's  employment by the
Company,  and in such claim,  complaint,  action,  charge, or lawsuit,  Employee
alleges or asserts the right to recover, receive, or be awarded damages from the
Company or its  employees,  agents,  officers,  directors,  or any other  person
affiliated  or  associated  with the  Company in  addition  to or in lieu of the
liquidated  damages  expressly  provided for in this Section 20, Employee hereby
stipulates, agrees, and consents to the dismissal or withdrawal, with prejudice,
of any such  claim,  complaint,  action,  charge,  or lawsuit  (collectively,  a
"Dismissable  Claim").  In the event that Employee files any Dismissable  Claim,
Employee  shall be liable to the party or parties  against whom the  Dismissable
Claim  is  filed  (the  "Nonfiling  Party")  and  shall  indemnify  and save the
Nonfiling Party harmless from all costs and expenses, including, but not limited
to, attorneys fees, incurred by the Nonfiling Party and/or the Nonfiling Party s
officers,  agents, employees,  directors,  and/or any other person affiliated or
associated  with the Nonfiling  Party, if any, in defending or responding to any
such Dismissable Claim, regardless of whether such defense or response is before
a state or federal court or administrative  agency or a mediation or arbitration
body and regardless of who might ultimately be deemed to be the prevailing party
as to any such Dismissable Claim.
<PAGE>

         21. ATTORNEY'S FEES. Employee and the Company agree that in any dispute
resolution proceedings arising out of this Agreement, the prevailing party shall
be entitled to its or her reasonable attorney's fees and costs incurred by it or
her in connection with resolution of the dispute in addition to any other relief
granted.

         22.  INDEMNIFICATION.  If Employee is made a party to, is threatened to
be made a party to, or is otherwise involved in any action, suit, or proceeding,
whether civil,  criminal,  administrative  or  investigative (a "Proceeding") by
reason of the fact that he is or was a  director,  officer,  or  employee of the
Company or is or was  serving  at the  request  of the  Company  as a  director,
officer,  employee,  or agent of another corporation or of a partnership,  joint
venture, trust, or other enterprise,  including service with respect to employee
benefit plans, whether before, during or after expiration or termination of this
Agreement, the Company shall indemnify and hold Employee harmless to the fullest
extent authorized by the Delaware General Corporation Law, as the same exists or
may hereafter be amended (but,  in the case of any such  amendment,  only to the
extent   that  such   amendment   permits   the   Company  to  provide   broader
indemnification  rights than such law  permitted the Company to provide prior to
such amendment),  against all expense,  liability, and loss (including attorneys
fees,  judgment  fines,  ERISA  excise  taxes or  penalties  and amounts paid in
settlement) reasonably incurred or suffered by Employee in connection therewith,
and such indemnification  shall continue after Employee ceases to be a director,
officer,  employee,  or agent of the  Company  and shall inure to the benefit of
Employee's heirs,  executors,  and administrators.  The right to indemnification
conferred  hereby  shall  include  the  right  to be  paid  by the  Company  the
reasonable expenses incurred in defending any Proceeding in advance of its final
disposition as such expenses are incurred.  The indemnification  provided herein
shall  not be deemed  exclusive  of any other  rights to which  Employee  may be
entitled under the Certificate of Incorporation,  Bylaws, any agreement, or vote
of stockholders or disinterested directors of the Company, or otherwise, both as
to action in her official  capacity and as to action in another  capacity  while
holding such office or position,  and shall  continue  with respect to action in
such  capacities  even if  Employee  has  thereafter  ceased  to be a  director,
officer,  employee,  or agent of the Company,  and shall inure to the benefit of
Employee's heirs, executors and administrators. Except in the case of fraudulent
conduct or theft,  embezzlement,  or other criminal misappropriation of funds by
Employee,  then nothing in this Agreement waives the Company's obligations under
this paragraph, even if Employee is terminated.
<PAGE>

         23. SEVERABILITY.  In the event that a court of competent  jurisdiction
determines  that any portion of this Agreement is in violation of any statute or
public  policy,  then only the  portions of this  Agreement  which  violate such
statute or public policy shall be stricken, All portions of this Agreement which
do not  violate any statute or public  policy  shall  continue in full force and
effect.  Furthermore,  any court order  striking  any portion of this  Agreement
shall modify the  stricken  terms as narrowly as possible to give as much effect
as possible to the intentions of the parties under this Agreement.

         24.  NOTICES.  All notices under this Agreement shall be in writing and
shall be either  personally  delivered or mailed postage  prepaid,  by certified
mail, return receipt requested, (a) if to the Company, to it at 462 West Bearcat
Drive, Salt Lake City, Utah 84115 Attention:  President or (b) if to Employee to
her at 462 West Bearcat Drive,  Salt Lake City, Utah 84115 by the same means, or
in either party s case to such other  address or to the attention of such person
as the party has  specified by prior written  notice to the other party.  Notice
shall be effective when  personally  delivered,  or five (5) business days after
being so mailed.

         25.  COUNTERPARTS.  This  Agreement  may be  executed  in  counterparts
collectively containing the signatures of each of the parties.

         IN WITNESS  WHEREOF,  the  Company  has  caused  this  Agreement  to be
executed by its duly authorized  officer,  and Employee has hereunto signed this
Agreement, on the date first written above.


MRS. FIELDS' ORIGINAL COOKIES, INC.,
a Delaware Corporation (the "Company")


By:/s/Larry A. Hodges
      Larry A. Hodges
Its:President/CEO






/s/Julie Byerlein
JULIE BYERLEIN ("Employee")



          Exhibit 12
<TABLE>
<CAPTION>

                            MRS. FIELDS' ORIGINAL COOKIES, INC. AND SUBSIDIARIES AND PREDECESSORS
                                              RATIO OF EARNINGS TO FIXED CHARGES
                                                    (dollars in thousands)

                                                                                  The Original Cookie Company, Incorporated
                                          Mrs.Fields, Inc. and                        and the Carved-out Portion of Hot Sam
                                             Subsidiaries                                      Company, Inc.

                                                                       DECEMBER                                         DECEMBER
                                                                          31,                                              31,
                                           FISCAL YEARS ENDED            1995                FISCAL YEARS ENDED           1995
                                    ---------------------------------               -----------------------------------    
<S>                                  <C>         <C>        <C>        <C>           <C>         <C>          <C>     <C>         
                                        31,         31,         30,       17,            31,       31,        30,       17,
                                    --------    --------    --------  --------        --------  --------   --------   --------      
                                      1993        1994        1995      1996             1993     1994       1995       1996 
                                     ------      ------      -------   ------         -------   --------   ---------   --------
                                                                                                                        
Earnings:
     Net loss......................     $(2,243)    $(5,320)  $(2,368)   $(2,304)    $ (333)   $(5,355)     $(2,096)    $(5,645)
        Add: Income taxes..........          215         191      241        205        213        224          263           -
     Fixed charges.................        1,088       2,155       51         80      4,172      4,381        4,268       2,828
                                       -----------  --------  --------   --------    ---------  ---------    ---------   -----
                                                                   
         Total earnings (loss).....    $   (940)    $(2,974)  $(2,076)   $(2,019)    $ 4,052  $   (750)     $  2,435    $(2,817)
                                       =========    ========  ========   ========    =======  =========     ========    ========

     Fixed charges:
              Total fixed charges..    $   1,088    $  2,155  $     51 $       80    $ 4,172   $  4,381     $  4,268    $  2,828
                                       =========    ================== ==========    =======   ========     ========    ========

   Ratio of earnings to fixed
     charges.......................           -            -         -          -     0.97x           -        0.57x           -
                                    ==============================================   ===========================================
</TABLE>

     (a) For  purposes of  computing  the ratio of  earnings  to fixed  charges,
earnings consist of income before income taxes plus fixed charges. Fixed charges
consist of interest expense on all indebtedness (whether paid or accrued and net
of debt premium amortization), including the amortization of debt issuance costs
and original issue discount,  noncash interest payments,  the interest component
of any deferred  payment  obligations,  the  interest  component of all payments
associated with capital lease obligations, letter of credit commissions, fees or
discounts  and  the  product  of all  dividends  and  accretion  on  mandatorily
redeemable  preferred stock multiplied by a fraction,  the numerator of which is
one and the  denominator  of which is one minus the  current  combined  federal,
state and local statutory tax rate. For fiscal years 1993, 1994 and 1995 and the
period  December 31, 1995 through  September  17, 1996,  Mrs.  Fields,  Inc. and
subsidiaries'  earnings were  insufficient to cover fixed charges by $2,082,000,
$5,129,000, $2,076,000 and $2,127,000, respectively. For fiscal years 1993, 1994
and 1995 and the period  December  31, 1995  through  September  17,  1996,  The
Original  Cookie  Company,  Incorporated  and the Carved-out  Portion of Hot Sam
Company,  Inc's. (combined) earnings were insufficient to cover fixed charges by
$120,000, $5,131,000, $1,833,000 and $5,645,000, respectively.
<TABLE>
<CAPTION>


  Mrs. Fields' Original Cookies,  Inc. and Subsidiaries
<S>                                   <C>            <C> 

                                      SEPTEMBER        FISCAL
                                       18, 1996         Year
                                       THROUGH         Ended
                                       DECEMBER       JANUARY
                                       28, 1996       3, 1998
Earnings:                              --------       -------
     Net income (loss).............    $  3,856       $    463
     Fixed charges.................       1,955          8,903
                                      ---------       --------
         Total earnings............       5,811          9,366
                                      =========       ========

     Fixed charges:
     Interest expense..............    $  1,793      $   7,830
     Preferred stock dividends.....         162          1,073
                                      ---------       --------
         Total fixed charges.......    $  1,955      $   8,903
                                       ========      =========

   Ratio of earnings to fixed              2.97x       1.05x
charges............................    =========      ========
</TABLE>


<PAGE>


                                                                    Exhibit 23.1


                    CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS

As independent public  accountants,  we hereby consent to the use of our reports
(and  to  all  references  to  our  firm)  included  in or  made  part  of  this
registration statement on Form S-4.



/s/ARTHUR ANDERSEN LLP
ARTHUR ANDERSEN LLP

Salt Lake City, Utah
January 23, 1998


                                                                    Exhibit 23.2


INDEPENDENT AUDITORS' CONSENT

We consent to the use in this  Registration  Statement of Mrs.  Fields' Original
Cookies, Inc. on Form S-4 of our report dated February 9, 1996, appearing in the
Prospectus, which is part of this Registration Statement.

We also  consent to the  reference  to us under the  heading  "Experts"  in such
Prospectus.


/s/DELIOTTE & TOUCHE LLP
DELIOTTE & TOUCHE LLP

Salt Lake City, Utah
January 26, 1998



================================================================================

                                    FORM T-1

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                            STATEMENT OF ELIGIBILITY
                   UNDER THE TRUST INDENTURE ACT OF 1939 OF A
                    CORPORATION DESIGNATED TO ACT AS TRUSTEE

                      CHECK IF AN APPLICATION TO DETERMINE
                      ELIGIBILITY OF A TRUSTEE PURSUANT TO
                             SECTION 305(b)(2) |__|



                              THE BANK OF NEW YORK
               (Exact name of trustee as specified in its charter)

New York                                                  13-5160382
(State of incorporation                                (I.R.S. employer
if not a U.S. national bank)                           identification no.)

48 Wall Street, New York, N.Y.                         10286
(Address of principal executive offices)               (Zip code)



                       MRS. FIELDS' ORIGINAL COOKIES, INC.
               (Exact name of obligor as specified in its charter)

Delaware                                                  87-0552899
(State or other jurisdiction of                        (I.R.S. employer
incorporation or organization)                         identification no.)



                          THE MRS. FIELDS' BRAND, INC.
               (Exact name of obligor as specified in its charter)

Delaware                                                  87-0563472
(State or other jurisdiction of                        (I.R.S. employer
incorporation or organization)                         identification no.)


462 West Bearcat Drive
Salt Lake City, Utah                                   84115
(Address of principal executive offices)               (Zip code)

                                                       ----------------------

                     Series B 10-1/8% Senior Notes due 2004
                       (Title of the indenture securities)
================================================================================


<PAGE>


1.   General information.  Furnish the following information as to the Trustee:

     (a) Name and address of each examining or supervising authority to which it
is subject.

- --------------------------------------------------------------------------------
                  Name                                        Address
- --------------------------------------------------------------------------------

    Superintendent of Banks of the               2 Rector Street, New York,
    State of New York                        N.Y.  10006, and Albany, N.Y. 12203

         Federal Reserve Bank of New York           33 Liberty Plaza, New York,
                                                    N.Y. 10045

         Federal Deposit Insurance Corporation         Washington, D.C.  20429

         New York Clearing House Association         New York, New York   10005

         (b) Whether it is authorized to exercise corporate trust powers.

         Yes.

2.       Affiliations with Obligor.

         If the  obligor is an  affiliate  of the  trustee,  describe  each such
affiliation.

         None.

16.      List of Exhibits.

         Exhibits  identified in parentheses below, on file with the Commission,
         are incorporated herein by reference as an exhibit hereto,  pursuant to
         Rule 7a-29  under the Trust  Indenture  Act of 1939 (the  "Act") and 17
         C.F.R. 229.10(d).

1.   A copy of the  Organization  Certificate  of The Bank of New York (formerly
     Irving Trust  Company) as now in effect,  which  contains the  authority to
     commence business and a grant of powers to exercise corporate trust powers.
     (Exhibit 1 to Amendment No. 1 to Form T-1 filed with Registration Statement
     No.  33-6215,  Exhibits  1a and 1b to  Form  T-1  filed  with  Registration
     Statement  No.  33-21672 and Exhibit 1 to Form T-1 filed with  Registration
     Statement No. 33-29637.)

4.   A copy of the existing By-laws of the Trustee. (Exhibit 4 to Form T-1 filed
     with Registration Statement No. 33-31019.)

6.   The consent of the Trustee required by Section 321(b) of the Act.  (Exhibit
     6 to Form T-1 filed with Registration Statement No. 33-44051.)

7.   A copy of the latest report of condition of the Trustee published  pursuant
     to law or to the requirements of its supervising or examining authority.






<PAGE>




                                    SIGNATURE



         Pursuant to the  requirements of the Act, the Trustee,  The Bank of New
York, a corporation  organized  and existing  under the laws of the State of New
York,  has duly caused this  statement of eligibility to be signed on its behalf
by the undersigned,  thereunto duly authorized, all in The City of New York, and
State of New York, on the 20th day of January, 1998.


         THE BANK OF NEW YORK



         By:     /s/WALTER N. GITLIN
             Name:  WALTER N. GITLIN
             Title: VICE PRESIDENT



<TABLE> <S> <C>


<ARTICLE>                     5
<CIK>                         0001043482
<NAME>                        MRS. FIELDS' ORIGINAL COOKIES, INC.
<MULTIPLIER>                                   1000
<CURRENCY>                                     U.S. DOLLARS
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                              JAN-03-1998
<PERIOD-START>                                 DEC-29-1996
<PERIOD-END>                                   JAN-03-1998
<EXCHANGE-RATE>                                       1.00
<CASH>                                              16,287
<SECURITIES>                                             0
<RECEIVABLES>                                        4,360
<ALLOWANCES>                                           614
<INVENTORY>                                          3,100
<CURRENT-ASSETS>                                    28,823
<PP&E>                                              35,327
<DEPRECIATION>                                       6,125
<TOTAL-ASSETS>                                     149,684
<CURRENT-LIABILITIES>                               15,690
<BONDS>                                            100,000
                                  902
                                              0
<COMMON>                                                 0
<OTHER-SE>                                          30,765
<TOTAL-LIABILITY-AND-EQUITY>                       149,684
<SALES>                                            123,987
<TOTAL-REVENUES>                                   130,507
<CGS>                                               98,900
<TOTAL-COSTS>                                      122,092
<OTHER-EXPENSES>                                       368
<LOSS-PROVISION>                                         0
<INTEREST-EXPENSE>                                   7,584
<INCOME-PRETAX>                                        463
<INCOME-TAX>                                           655
<INCOME-CONTINUING>                                   (974)
<DISCONTINUED>                                           0
<EXTRAORDINARY>                                          0
<CHANGES>                                                0
<NET-INCOME>                                          (974)
<EPS-PRIMARY>                                         0.00
<EPS-DILUTED>                                         0.00
        


</TABLE>



                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

     We have audited in accordance with generally  accepted auditing  standards,
the consolidated financial statements of Mrs. Fields' Original Cookies, Inc. and
subsidiaries as of December 28, 1996 and January 3, 1998 and for the period from
inception  (September  18,  1996) to  December  28,  1996 and for the year ended
January 3, 1998  included  in this  registration  statement  and have issued our
report  thereon dated January 17, 1998.  Our audits were made for the purpose of
forming an opinion on the basic  consolidated  financial  statements  taken as a
whole. Schedule II, "Valuation and Qualifying  Accounts",  is the responsibility
of the Company's  management and is presented for purposes of complying with the
Securities  and  Exchange  Commission's  rules  and is  not  part  of the  basic
consolidated  financial  statements.  This  schedule  has been  subjected to the
auditing  procedures applied in the audits of the basic  consolidated  financial
statements  and, in our  opinion,  fairly  states in all  material  respects the
financial  data  required  to be set  forth  therein  in  relation  to the basic
consolidated financial statements taken as a whole.




/s/ARTHUR ANDERSEN LLP
ARTHUR ANDERSEN LLP

Salt Lake City, Utah
January 17, 1998



<PAGE>
<TABLE>
<CAPTION>


              MRS. FIELDS' ORIGINAL COOKIES, INC. AND SUBSIDIARIES
                 SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS

<S>                                            <C>                 <C>               <C>                  <C>  

                                                Balance at
                                                beginning                                                  Balance at
                         Description            of period            Additions         Deductions         end of period
Allowance for Doubtful Accounts:
   Period from Inception (September
     18, 1996) through December 28, 1996...... $   269,000            119,000                  -           $  388,000

   Year Ended January 3, 1998.................     388,000            481,000            255,000              614,000

Store Closure Reserve:
   Period from Inception (September
     18, 1996) through December 28, 1996......   5,060,000                  -            305,000            4,755,000

   Year Ended January 3, 1998..................  4,755,000          3,257,000          2,546,000            5.466,000

</TABLE>


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission