<TABLE> <S> <C>

<ARTICLE>                            5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM MRS. FIELDS'
ORIGINAL COOKIES,  INC. FINANCIAL STATEMENTS AND IS QUALIFIED IN ITS ENTIRETY BY
REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>

<S>                                                  <C>
<PERIOD-TYPE>                                             9-MOS
<FISCAL-YEAR-END>                                   DEC-30-2000
<PERIOD-END>                                        SEP-30-2000
<CASH>                                                    1,296
<SECURITIES>                                                  0
<RECEIVABLES>                                             9,538
<ALLOWANCES>                                              1,279
<INVENTORY>                                               4,396
<CURRENT-ASSETS>                                         17,890
<PP&E>                                                   53,310
<DEPRECIATION>                                           27,992
<TOTAL-ASSETS>                                          190,671
<CURRENT-LIABILITIES>                                    23,366
<BONDS>                                                 143,861
                                         0
                                                   0
<COMMON>                                                      0
<OTHER-SE>                                               20,811
<TOTAL-LIABILITY-AND-EQUITY>                            190,671
<SALES>                                                 101,249
<TOTAL-REVENUES>                                        125,362
<CGS>                                                    33,582
<TOTAL-COSTS>                                           125,205
<OTHER-EXPENSES>                                            110
<LOSS-PROVISION>                                            667
<INTEREST-EXPENSE>                                       13,638
<INCOME-PRETAX>                                         (13,534)
<INCOME-TAX>                                                (20)
<INCOME-CONTINUING>                                     (13,554)
<DISCONTINUED>                                                0
<EXTRAORDINARY>                                               0
<CHANGES>                                                     0
<NET-INCOME>                                            (13,560)
<EPS-BASIC>                                                   0
<EPS-DILUTED>                                                 0


</TABLE>



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