DENTAL CARE ALLIANCE INC
DEF 14A, 1998-04-29
MANAGEMENT SERVICES
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                                  SCHEDULE 14A
                                (RULE 14-A-101)

                    INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION

                   PROXY STATEMENT PURSUANT TO SECTION 14(A)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]

[ ]  Preliminary Proxy Statement
[X]  Definitive Proxy Statement
[ ]  Definitive Additional Materials
[ ]  Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12 
[ ]  Confidential, For Use of the Commission Only 
     (as permitted by Rule 14-a-6(e)(2))

                           DENTAL CARE ALLIANCE, INC.
                (Name of Registrant as Specified in Its Charter)

Payment of Filing Fee (Check the appropriate box):

[X]  No fee required.

[ ]  Fee computed on the table below per Exchange Act Rules 14a-6(i)(1) and
     0-11.

     (1) Title of each class of securities to which transaction applies:

     (2) Aggregate number of securities to which transaction applies:

     (3)   Per unit price or other underlying value of transaction computed
           pursuant to Exchange Act Rule 0-11 (set forth the amount on which the
           filing fee is calculated and state how it was determined):

     (4) Proposed maximum aggregate value of transaction:

     (5) Total fee paid:

[ ]  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the filing for which the offsetting fee was paid
     previously. Identify the previous filing by registration statement number,
     or the form or schedule and the date of its filing.

     (1)   Amount previously paid:

     (2)   Form, Schedule or Registration Statement No.:

     (3)   Filing Party:

     (4)   Date Filed:


<PAGE>


                          DENTAL CARE ALLIANCE, INC.
                                1343 MAIN STREET
                                   7TH FLOOR
                            SARASOTA, FLORIDA 34236


                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                          TO BE HELD ON MAY 27, 1998



To the Stockholders of
Dental Care Alliance, Inc.:

     NOTICE IS HEREBY GIVEN that the 1998 Annual Meeting of Stockholders (the
"Annual Meeting") of Dental Care Alliance, Inc., a Delaware corporation (the
"Company"), will be held at 10:00 a.m., local time, on Wednesday, May 27, 1998,
at the Hyatt-Sarasota, 1000 Boulevard of the Arts, Sarasota, Florida, for the
following purposes:

   (1) To elect two Class I Directors to hold office until the Company's 2001
       Annual Meeting of Stockholders or until their successors are duly
       elected and qualified;

   (2) To consider and vote upon a proposal to approve and ratify the
       Company's 1997 Executive Incentive Compensation Plan, as set forth in
       Appendix A hereto; and

   (3) To transact such other business as may properly come before the Annual
       Meeting and any and all adjournments or postponements thereof.

     The Board of Directors has fixed the close of business on April 17, 1998
as the record date for determining those stockholders entitled to notice of,
and to vote at, the Annual Meeting and any adjournments or postponements
thereof.

     Whether or not you expect to be present at the Annual Meeting, please
complete, sign and date the enclosed proxy card and return it promptly in the
enclosed pre-addressed envelope. No postage is required if mailed in the United
States.

                                        By Order of the Board of Directors



                                        DR. STEVEN R. MATZKIN
                                        CHAIRMAN OF THE BOARD,
                                        CHIEF EXECUTIVE OFFICER AND PRESIDENT


Sarasota, Florida
April 29, 1998


THIS IS AN IMPORTANT MEETING AND ALL STOCKHOLDERS ARE INVITED TO ATTEND THE
MEETING IN PERSON. THOSE STOCKHOLDERS WHO ARE UNABLE TO ATTEND ARE RESPECTFULLY
URGED TO EXECUTE AND RETURN THE ENCLOSED PROXY CARD AS PROMPTLY AS POSSIBLE.
STOCKHOLDERS WHO EXECUTE A PROXY CARD MAY NEVERTHELESS ATTEND THE MEETING,
REVOKE THEIR PROXY AND VOTE THEIR SHARES IN PERSON.

<PAGE>

                          DENTAL CARE ALLIANCE, INC.
                                1343 MAIN STREET
                                   7TH FLOOR
                            SARASOTA, FLORIDA 34236


                               ----------------
                                PROXY STATEMENT
                               ----------------
     This Proxy Statement is furnished in connection with the solicitation by
the Board of Directors of Dental Care Alliance, Inc., a Delaware corporation
(the "Company"), of proxies from the holders of the Company's Common Stock, par
value $.01 per share (the "Common Stock"), for use at the Company's 1998 Annual
Meeting of Stockholders (the "Annual Meeting") to be held at 10:00 a.m., local
time, on Wednesday May 27, 1998, at the Hyatt-Sarasota, 1000 Boulevard of the
Arts, Sarasota, Florida, or at any adjournments or postponements thereof,
pursuant to the foregoing Notice of Annual Meeting of Stockholders.

     The approximate date that this Proxy Statement and the enclosed form of
proxy are first being sent to stockholders is April 29, 1998. Stockholders
should review the information provided herein in conjunction with the Company's
1997 Annual Report which accompanies this Proxy Statement. The Company's
principal executive offices are located at 1343 Main Street, 7th floor,
Sarasota, Florida 34236 and its telephone number is (941) 955-3150.

                         INFORMATION CONCERNING PROXY

     The enclosed proxy is solicited on behalf of the Company's Board of
Directors. The giving of a proxy does not preclude the right to vote in person
should any stockholder giving the proxy so desire. Stockholders have an
unconditional right to revoke their proxy at any time prior to the exercise
thereof, either in person at the Annual Meeting or by filing with the Company's
Secretary at the Company's principal executive offices a written revocation or
duly executed proxy bearing a later date; however, no such revocation will be
effective until written notice of the revocation is received by the Company at
or prior to the Annual Meeting.

     The cost of preparing, assembling and mailing this Proxy Statement, the
Notice of Annual Meeting of Stockholders and the enclosed proxy is to be borne
by the Company. In addition to the use of mail, employees of the Company may
solicit proxies personally and by telephone. The Company's employees will
receive no compensation for soliciting proxies other than their regular
salaries. The Company may request banks, brokers and other custodians, nominees
and fiduciaries to forward copies of the proxy material to their principals and
to request authority for the execution of proxies. The Company may reimburse
such persons for their expenses in so doing.

                            PURPOSES OF THE MEETING

     At the Annual Meeting, the Company's stockholders will consider and vote
upon the following matters:

   (1) The election of two Class I Directors to hold office until the
       Company's 2001 Annual Meeting of Stockholders or until their successors
       are duly elected and qualified;

   (2) A proposal to approve and ratify the Company's 1997 Executive Incentive
       Compensation Plan (the "Incentive Plan"); and

   (3) To transact such other business as may properly come before the Annual
       Meeting, including any adjournments or postponements thereof.

<PAGE>

     Unless contrary instructions are indicated on the enclosed proxy, all
shares represented by valid proxies received pursuant to this solicitation (and
which have not been revoked in accordance with the procedures set forth above)
will be voted (a) FOR the election of the two nominees for director named below
and (b) FOR the proposal to approve and ratify the Incentive Plan. In the event
a stockholder specifies a different choice by means of the enclosed proxy, such
stockholder's shares will be voted in accordance with the specification so
made. The Board does not know of any other matters that may be brought before
the Annual Meeting nor does it foresee or have reason to believe that proxy
holders will have to vote for substitute or alternate nominees. In the event
that any other matter should come before the Annual Meeting or any nominee is
not available for election, the persons named in the enclosed proxy will have
discretionary authority to vote all proxies not marked to the contrary with
respect to such matters in accordance with their best judgment.


                 OUTSTANDING VOTING SECURITIES AND VOTING RIGHTS

     The Board of Directors has set the close of business on April 17, 1998 as
the record date (the "Record Date") for determining stockholders of the Company
entitled to notice of, and to vote at, the Annual Meeting. As of the Record
Date, there were 6,977,700 shares of Common Stock issued and outstanding, all
of which are entitled to be voted at the Annual Meeting. Stockholders do not
have the right to cumulate their votes, and are entitled to one vote for each
share of Common Stock held.

     The attendance, in person or by proxy, of the holders of a majority of the
outstanding shares of Common Stock entitled to vote at the Annual Meeting is
necessary to constitute a quorum. Directors will be elected by a plurality of
the votes cast by the shares of Common Stock represented in person or by proxy
at the Annual Meeting. The affirmative vote of a majority of the shares of
Common Stock present in person or by proxy at the Annual Meeting and entitled
to vote is required to approve the Incentive Plan. Any other matter that may be
submitted to a vote of the stockholders will be approved by the affirmative
vote of a majority of the shares of Common Stock present in person or by proxy
at the Annual Meeting and entitled to vote, unless such matter is one for which
a greater vote is required by law or by the Company's certificate of
incorporation or bylaws. If less than a majority of outstanding shares entitled
to vote are represented at the Annual Meeting, a majority of the shares so
represented may adjourn the Annual Meeting to another date, time or place, and
notice need not be given of the new date, time, or place if the new date, time,
or place is announced at the meeting before an adjournment is taken.

     Prior to the Annual Meeting, the Company will select one or more
inspectors of election for the meeting. Such inspector(s) shall determine the
number of shares of Common Stock represented at the meeting, the existence of a
quorum and the validity and effect of proxies, and shall receive, count and
tabulate ballots and votes and determine the results thereof. Pursuant to
Delaware law, abstentions and broker non-votes are counted as present for
purposes of determining the presence of a quorum. Abstentions are not counted
as votes cast "for" or "against" the election of any director. However,
abstentions are treated as present and entitled to vote and thus have the
effect of a vote against proposal 2. A broker non-vote on a matter is
considered not entitled to vote on that matter and thus is not counted in
determining whether a matter requiring approval of a majority of the shares
present and entitled to vote has been approved or whether a plurality of the
shares present and entitled to vote has been voted in favor of a proposal.

     A list of stockholders entitled to vote at the Annual Meeting will be
available at the Company's offices, 1343 Main Street, 7th floor, Sarasota,
Florida 34236, for a period of ten (10) days prior to the Annual Meeting and at
the Annual Meeting itself for examination by any stockholder.


                                       2
<PAGE>

                              SECURITY OWNERSHIP

     The following table sets forth, as of the Record Date, the number of
shares of Common Stock of the Company which were owned beneficially by (i) each
person known by the Company to own beneficially more than 5% of its Common
Stock, (ii) the Chief Executive Officer and the other most highly paid
executive officers who were serving as such at the end of 1997 and whose
compensation exceeded $100,000 (collectively, the "Named Executive Officers"
See "Executive Compensation"), (iii) each director and nominee for director and
(iv) all directors and executive officers of the Company as a group:


<TABLE>
<CAPTION>
                                                                                 PERCENTAGE OF
                                                       AMOUNT AND NATURE OF       OUTSTANDING
NAME AND ADDRESS OF BENEFICIAL OWNER(1)              BENEFICIAL OWNERSHIP(2)     SHARES OWNED
- -------------------------------------------------   -------------------------   --------------
<S>                                                 <C>                         <C>
Dr. Steven R. Matzkin(3) ........................           1,516,328                 21.7%
SRM '93 Children's Trust ........................           1,529,148                 21.9
Curtis Lee Smith, Jr.(4) ........................             451,973                  6.5
Robert F. Raucci(5) .............................              20,452                    *
Mitchell B. Olan(6) .............................             155,915                  2.2
David P. Nichols(7) .............................              49,576                    *
Crescent International Holdings Limited .........             593,119                  8.5
All directors and executive officers as a
  group (6 persons)(8) ..........................           2,194,244                 31.3

<FN>

- ----------------
 *  Less than one percent.
(1) Unless otherwise indicated, the address of each of the beneficial owners
    identified above is c/o Dental Care Alliance, Inc., 1343 Main Street, 7th
    floor, Sarasota, Florida 34236.
(2) A person is deemed to be the beneficial owner of securities that can be
    acquired by such person within 60 days upon the exercise of options or
    warrants. Each beneficial owner's percentage ownership is determined by
    assuming that options or warrants that are held by such person (but not
    those held by any other person) and that are exercisable within 60 days
    have been exercised. Unless otherwise noted, the Company believes that all
    persons named in the table have sole voting and investment power with
    respect to all shares of Common Stock beneficially owned by them.
(3) Includes 3,000 shares of Common Stock issuable upon exercise of options to
    purchase shares of Common Stock under the Incentive Plan, which options
    will be exercisable within 60 days. Does not include options to purchase
    5,000 shares of Common Stock, which options are not presently exercisable
    under the Incentive Plan.
(4) Does not include options to purchase 5,000 shares of Common Stock, which
    options are not presently exercisable under the Incentive Plan.
(5) Does not include options to purchase 5,000 shares of Common Stock, which
    options are not presently exercisable under the Incentive Plan.
(6) Includes 3,000 shares of Common Stock issuable upon exercise of options to
    purchase shares of Common Stock under the Incentive Plan, which options
    will be exercisable within 60 days. Does not include options to purchase
    5,000 shares of Common Stock, which options are not presently exercisable
    under the Incentive Plan.
(7) Includes 49,576 shares of Common Stock issuable upon exercise of options to
    purchase shares of Common Stock, which options are currently exercisable.
    Does not include options to purchase 8,000 shares of Common Stock, which
    options are not presently exercisable under the Incentive Plan.
(8) Includes 55,576 shares of Common Stock issuable upon exercise of options to
    purchase shares of Common Stock under the Incentive Plan, which options
    are currently exercisable or will be exercisable within 60 days. Does not
    include options to purchase 28,000 shares of Common Stock, which options
    are not presently exercisable under the Incentive Plan.
</FN>
</TABLE>

                             ELECTION OF DIRECTORS

     Pursuant to the Company's Certificate of Incorporation, the Company's
Board of Directors is divided into three classes, as nearly equal in number as
possible, designated Class I, Class II and Class III. At each annual meeting of
stockholders, successors to the class of directors whose term expires at that
annual meeting are elected for a three-year term. The current term of the Class
I Directors terminates on the date of the Company's Annual Meeting; the current
term of the Class II Directors terminates on the date of the Company's 1999
annual meeting of stockholders; and the current term of the Class III Directors
terminates on the date of the Company's 2000 annual meeting of stockholders.
Messrs. Mitchell B. Olan and Curtis Lee Smith currently serve as Class I
directors and will

                                       3
<PAGE>

stand for re-election at the Annual Meeting. Mr. Robert Raucci currently serves
as a Class II director and Dr. Steven R. Matzkin currently serves as a Class
III director. If elected at the Annual Meeting, Messrs. Mitchell B. Olan and
Curtis Lee Smith will serve until the Company's 2001 annual meeting of
stockholders or until their successors are duly elected and qualified.

     Messrs. Mitchell B. Olan and Curtis Lee Smith have consented to serve on
the Company's Board of Directors and the Board of Directors has no reason to
believe that the nominees will not serve if elected. However, if either or both
of them should become unavailable to serve as a director, and if the Board
shall have designated a substitute nominee or nominees, the persons named as
proxies will vote for such substitute nominee or nominees.


                                  MANAGEMENT

DIRECTORS AND EXECUTIVE OFFICERS

     The Company's executive officers and directors, their ages and positions
with the Company are as follows:


<TABLE>
<S>                                   <C>    <C>
Dr. Steven R. Matzkin .............   39     Chairman of the Board, Chief Executive Officer
                                             and President

Mr. Mitchell B. Olan ..............   39     Vice President, Chief Operating Officer
                                             and Director

Mr. David P. Nichols ..............   40     Chief Financial Officer

Dr. Oscar L. Hausdorff ............   62     Director of Development

Mr. Curtis Lee Smith, Jr. .........   70     Director

Mr. Robert F. Raucci ..............   42     Director
</TABLE>

NOMINEES FOR CLASS I DIRECTOR


     MITCHELL B. OLAN has served as the Company's Vice President, Chief
Operating Officer, and as a director since 1994. From 1991 to 1994, Mr. Olan
served in various capacities, including area Vice President and Regional Vice
President at Optioncare Incorporated, a publicly traded national franchiser of
home infusion therapy businesses. From 1980 to 1990, Mr. Olan served in various
capacities including sales, sales management, general management and
administration with the ORMCO Division of Sybron Corporation. ORMCO is the
leading manufacturer and marketer of dental orthodontic appliances, equipment
and supplies. Mr. Olan earned a BS degree in Business Administration in 1980
from Indiana University School of Business.

     CURTIS LEE SMITH JR. has been a director of the Company since 1996.
Beginning in 1986, Mr. Smith served as Chairman of the Board and Chief
Executive Officer of Handex Corporation ("Handex"), an environmental consulting
and remediation company which became a public company in 1989. Handex acquired
New Horizons Computer Learning Centers, a software training company, in 1994.
Handex sold its environmental division in 1996 and now operates as New Horizons
Worldwide, of which Mr. Smith serves as Chairman of the Board and Chief
Executive Officer.

CONTINUING CLASS II DIRECTOR

     ROBERT F RAUCCI has been a director of the Company since 1996. Mr. Raucci
has been a managing member of Newlight Management, LLC, a technology oriented
venture capital fund, since July 1997. Mr. Raucci also has served as president
of RAM Investment Corporation, a venture capital investment and advisory
company, since 1994. Between 1985 and 1994, Mr. Raucci served as a private
equity investment manager for Alliance Capital Management Corporation, a global
investment management company.


                                       4
<PAGE>

CONTINUING CLASS III DIRECTOR

     DR. STEVEN R. MATZKIN founded the Company's predecessors in 1992 and 1993
and serves full-time as the Company's Chairman of the Board, Chief Executive
Officer and President. Dr. Matzkin has over 13 years of experience in the
administration and management of dental practices. He practiced dentistry in
Michigan for six years, during which time he owned five dental practices and
managed over 25 dental practices through an affiliate management company. Dr.
Matzkin has also been featured as a guest speaker at regional Practice
Management conferences, including the national meeting for the National
Association of Dental Plans. Dr. Matzkin earned his BA degree in 1980 from the
Indiana School of Biology and his DDS degree in 1984 from Northwestern
University.

OTHER EXECUTIVE OFFICERS

     DAVID P. NICHOLS has served as the Company's Chief Financial Officer since
February 1997. From October 1994 until February 1997, Mr. Nichols served as
Chief Financial Officer at Biodynamics International, a publicly traded company
in the biotechnology business. From May 1993 until October 1994, Mr. Nichols
served as Vice President-Finance of Biodynamics. He was also Managing Director,
United States Operations, of Biodynamics from March 1996 until February 1997.
From June 1992 until May 1993, Mr. Nichols served as Chief Financial Officer of
KiMed Corporation, a medical device company. Prior to joining the Company, Mr.
Nichols had over sixteen years experience in the health care field. He served
as Chief Financial Officer of the long term care division of Trizec
Corporation, Ltd., and was in public accounting with the audit divisions of
Price Waterhouse LLP and Deloitte & Touche LLP. Mr. Nichols earned his BS
Degree from the University of Florida in 1979 and a masters degree in
Accounting from the University of Florida in 1980. He is a Certified Public
Accountant and a Certified Management Accountant.

     DR. OSCAR L. HAUSDORFF has served as the Company's Director of Development
since 1996. From 1988 to 1995, he served as President, Chief Operating Officer
and as a director of Princeton Dental Management Corporation, a publicly traded
dental practice management company. From 1977 to 1988, Dr. Hausdorff held
positions in sales, sales management, training, development and recruiting for
various firms in the stock brokerage business. From 1960 to 1977, Dr. Hausdorff
practiced General Dentistry and Orthodontics in New York. In addition, he was
an instructor in Post-Graduate orthodontics at New York University from 1960 to
1965. Dr. Hausdorff earned a DDS degree from New York University in 1958, and a
post graduate degree in Orthodontics from New York University in 1964.

               INFORMATION REGARDING THE BOARD OF DIRECTORS AND
                     COMMITTEES OF THE BOARD OF DIRECTORS

MEETINGS AND COMMITTEES OF THE BOARD OF DIRECTORS

     During the year ended December 31, 1997, the Board of Directors of the
Company held a total of four (4) meetings and took a number of actions by
unanimous written consent. During 1996, no director attended fewer than 75% of
the aggregate of (i) the number of meetings of the Board of Directors held
during the period he served on the Board, and (ii) the number of meetings of
committees of the Board of Directors held during the period he served on such
committees.

     Messrs. Smith and Raucci are the current members of the Company's Audit
Committee, which committee held one (1) meeting during the year ended December
31, 1997. The duties and responsibilities of the Audit Committee include (i)
recommending to the Board of Directors the engagement of the Company's
independent certified public accountants, (ii) reviewing with such accountants
the plan and results of audits, (iii) determining the independence of such
accountants and (iv) having general responsibility for all audit related
matters.

     Messrs. Smith and Raucci are also the current members of the Company's
Compensation Committee, which committee held one (1) meeting during the year
ended December 31, 1997. The


                                       5
<PAGE>

Compensation Committee reviews and makes the recommendations with respect to
the compensation of the Company's executive officers and administers the
Company's compensation and benefit plans, including the grant of options or
other benefits under the Incentive Plan.


     The Board does not have a standing nominating committee.

ADDITIONAL INFORMATION CONCERNING DIRECTORS

     Each non-employee director of the Company is entitled to receive a
directors' fee of $350 per Board meeting and/or committee meeting. All
directors are reimbursed for expenses associated with travel to meetings of the
Company's Board of Directors or committees thereof. Directors who are also
employees of the Company do not receive additional compensation for their
services as directors.

COMPLIANCE WITH SECTION 16(A) OF THE SECURITIES EXCHANGE ACT OF 1934

     Section 16(a) of the Securities Exchange Act of 1934, as amended, requires
the Company's directors and executive officers, and persons who own more than
ten percent of the Company's outstanding Common Stock, to file with the
Securities and Exchange Commission (the "SEC") initial reports of ownership and
reports of changes in ownership of Common Stock. Such persons are required by
SEC regulation to furnish the Company with copies of all such reports they
file.

     To the Company's knowledge, based solely on a review of the copies of such
reports furnished to the Company and written representations that no other
reports were required, all Section 16(a) filing requirements applicable to its
officers, directors and greater than ten percent beneficial owners have been
complied with.


                            EXECUTIVE COMPENSATION

     The following table sets forth the compensation paid by the Company during
the past fiscal year to the Named Executive Officers.


                          SUMMARY COMPENSATION TABLE


<TABLE>
<CAPTION>
                                                                                   LONG-TERM
                                            ANNUAL COMPENSATION                   COMPENSATION
                             -------------------------------------------------- ---------------
                                                                                   SECURITIES
                                                               OTHER ANNUAL        UNDERLYING       ALL OTHER
NAME AND PRINCIPAL POSITION   YEAR   SALARY($)   BONUS($)   COMPENSATION(1)($)   OPTIONS(#)(2)   COMPENSATION($)
- ---------------------------- ------ ----------- ---------- -------------------- --------------- ----------------
<S>                          <C>    <C>         <C>        <C>                  <C>             <C>
Dr. Steven R. Matzkin        1997    200,000       --              --                8,000             --
 Chairman of the Board,      1996    200,000       --              --                   --             --
 Chief Executive Officer
 and President(3)
Mitchell B. Olan             1997    135,000       --              --                8,000             --
 Vice President, Chief       1996    126,000       --              --                   --             --
 Operating Officer and
 Director(3)

<FN>
- ----------------
(1) The aggregate amount of perquisites and other personal benefits provided to
    such Named Executive Officer is less than 10% of the total annual salary
    and bonus of such officer.
(2) All options are exercisable at $12.00 per share.
(3) See "Management-Employment Agreements" for information regarding current
    and future compensation arrangements.
</FN>
</TABLE>

OPTION GRANTS

     The following table sets forth certain information with respect to options
to purchase shares of Common Stock of the Company granted to the Named
Executive Officers during 1997 and represents


                                       6
<PAGE>

all options granted by the Company to such executive officers during such
period. In accordance with rules promulgated by the Securities and Exchange
Commission, the table also describes the hypothetical gains that would exist
for the respective options based on assumed rates of annual compound stock
appreciation of 5% and 10% from the date of grant to the end of the option
term. These hypothetical gains are based on assumed rates of appreciation and,
therefore, the actual gains, if any, on stock option exercises are dependent on
the future performance of the Common Stock, overall stock market conditions,
and the executive officer's continued employment with the Company. As a result,
the amounts reflected in this table may not necessarily be achieved.


                   OPTION/SAR GRANTS IN LAST FISCAL YEAR(1)

<TABLE>
<CAPTION>
                                                        INDIVIDUAL GRANTS
                                  --------------------------------------------------------------
                                                                                                   POTENTIAL REALIZABLE
                                                                                                     VALUE AT ASSUMED
                                     NUMBER OF        % OF TOTAL                                   ANNUAL RATES OF STOCK
                                    SECURITIES       OPTIONS/SARs                                   PRICE APPRECIATION
                                    UNDERLYING        GRANTED TO       EXERCISE OR                  FOR OPTION TERM(2)
                                   OPTIONS/SARs      EMPLOYEES IN      BASE PRICE     EXPIRATION   --------------------
NAME                                GRANTED(#)      FISCAL YEAR(%)       ($/SH)          DATE        5%($)      10%($)
- -------------------------------   --------------   ----------------   ------------   -----------   ---------   --------
<S>                               <C>              <C>                <C>            <C>           <C>         <C>
Dr. Steven R. Matzkin .........        8,000(3)           11.1             12.00       11/2007     136,827     217,874
Mitchell B. Olan ..............        8,000(3)           11.1             12.00       11/2007     136,827     217,874

<FN>
- ----------------
(1) The Company has not granted any SARs. Does not include information relating
    to options granted under the Company's 1997 Non-Qualified Stock Option
    Plan, which options are not granted to employees of the Company.
(2) Potential realizable value assumes that any shares acquired by the exercise
    of options are held until the end of the 10-year term.
(3) Options were granted pursuant to the Incentive Plan in November 1997. All
    such options are for a term of ten years and vest 3,000 in May 1998 and
    the remaining 5,000 in one-third increments over the next three years. See
    "Proposal to Approve and Ratify the Company's 1997 Executive Incentive
    Compensation Plan" below for additional information on the terms of these
    options.
</FN>
</TABLE>

     OPTION EXERCISES.  The following table sets forth stock option exercises
during 1997 by the Named Executive Officers, including the value realized upon
exercise. In addition, this table describes the number of unexercised options
and the value of unexercised in-the-money options at the end of the 1997 fiscal
year.


              AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR
                  AND DECEMBER 31, 1997 OPTION/SAR VALUES(1)

<TABLE>
<CAPTION>
                                                                                                     VALUE OF
                                                                    NUMBER OF SECURITIES            UNEXERCISED
                                                                   UNDERLYING UNEXERCISED          IN-THE-MONEY
                                                                       OPTIONS/SARs AT            OPTIONS/SARs AT
                                                                    DECEMBER 31, 1997(#)      DECEMBER 31, 1997($)(2)
                                                                  ------------------------   ------------------------
                                      SHARES
                                   ACQUIRED ON        VALUE             EXERCISABLE/               EXERCISABLE/
NAME                               EXERCISE(#)     REALIZED($)          UNEXERCISABLE              UNEXERCISABLE
- -------------------------------   -------------   -------------   ------------------------   ------------------------
<S>                               <C>             <C>             <C>                        <C>
Dr. Steven R. Matzkin .........            0               0             0 / 8,000                    $0 / $0
Mitchell B. Olan ..............      163,080         272,768             0 / 8,000                    $0 / $0

<FN>
- ----------------
(1) The Company has not granted any SARs. Does not include information relating
    to options granted under the Company's 1997 Non-Qualified Stock Option
    Plan, which options are not granted to employees of the Company. See
    "Proposal to Approve and Ratify the Company's 1997 Executive Incentive
    Compensation Plan" below for additional information on the terms of
    options granted under the Incentive Plan.
(2) At the Record Date, the closing market price of a share of Common Stock was
    $13.25 and the value of unexercised in-the-money options was $10,000 for
    the options held by Messrs. Matzkin and Olan.
(3) Such shares were issued pursuant to warrants to purchase 81,540 shares of
    Common Stock granted to Mr. Olan in January 1994 and warrants to purchase
    81,540 shares of Common Stock granted to Mr. Olan in October 1996.
</FN>
</TABLE>

                                       7
<PAGE>

EMPLOYMENT AGREEMENTS

     The Company has entered into Employment Agreements with Dr. Steven R.
Matzkin, Chairman of the Board, Chief Executive Officer and President of the
Company, Mitchell B. Olan, Vice President and Chief Operating Officer of the
Company, and David P. Nichols, Chief Financial Officer of the Company. The
Employment Agreements of Messrs. Matzkin and Olan were entered into as of
October 25, 1996, and are for terms of five years and four years, respectively.
The Employment Agreement of Mr. Nichols was entered into as of January 1997 and
is for a term of four years. These agreements provide for annual base salaries
to Messrs. Matzkin, Olan and Nichols of $200,000, $120,000 and $120,000,
respectively, subject to increase at the Company's discretion. Pursuant to the
agreements, Dr. Matzkin and Messrs. Olan and Nichols are entitled to receive
60%, 25% and 15%, respectively, of an annual bonus pool which is equal to 50%
of the Company's net income in excess of the Company's budgeted net income for
each year. Bonuses paid to Dr. Matzkin, Mr. Olan and Mr. Nichols in any year
may not exceed $200,000, $100,000, and $50,000, respectively. Dr. Matzkin's,
Mr. Olan's and Mr. Nichols' employment agreements entitle them to participate
in any Company stock option plan at a level commensurate with their positions.
Mr. Olan's employment agreement entitled him to warrants to purchase 163,080
shares of common stock for an aggregate exercise price of $272,768. These
warrants were exercised in February 1997. Upon the Company's constructive
discharge of Dr. Matzkin or termination of the employment of Dr. Matzkin
without cause, as specified in his employment agreement, Dr. Matzkin shall be
entitled to receive his base salary for the period commencing on the effective
date of the termination and ending on the later to occur of (x) the second
anniversary of the date of termination or (y) the end of the five-year term of
the employment agreement. Upon the Company's termination of Mr. Olan without
cause, as specified in his employment agreement, Mr. Olan shall be entitled to
receive his base salary for the period commencing on the date of termination
and ending on the date nine months thereafter. Upon the Company's termination
of Mr. Nichols without cause as specified in his employment agreement, Mr.
Nichols shall be entitled to receive his base salary for the period commencing
on the date of termination and ending on the date six months thereafter. Upon
termination with cause or voluntary termination of either Dr. Matzkin, Mr. Olan
or Mr. Nichols, such executive shall be entitled to receive his base salary
through the effective date of such termination.

     Dr. Matzkin's employment agreement also provides that upon termination of
his employment for any reason, if the Company's securities are then publicly
traded, Dr. Matzkin has the right to request that the Company register, as
expeditiously as possible, any or all of the Common Stock then owned by Dr.
Matzkin, including all shares of Common Stock issuable pursuant to any
derivative securities of the Company then held by Dr. Matzkin.


          COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

     Dr. Steven R. Matzkin, the Chairman of the Board, Chief Executive Officer
and President of the Company participated in deliberations of the Company's
Board of Directors concerning executive compensation during 1997.


                                       8
<PAGE>

                         COMPENSATION COMMITTEE REPORT

     The Company established a Compensation Committee in late 1997 in
connection with its planned initial public offering. Prior to the establishment
of the Compensation Committee, all compensation decisions were made by the
Board of Directors. The Compensation Committee will be primarily responsible
for determining the compensation of the Company's executive officers, subject
to existing employment agreements, although the Company's Chief Executive
Officer and President makes recommendations to the Compensation Committee as to
the compensation of the Company's executive officers.

     The Compensation Committee's general philosophy with respect to the
compensation of the Company's executive officers is to offer competitive
compensation programs designed to attract and retain qualified executives, to
motivate performance to achieve specific goals and to align the interests of
senior management with the long-term interests of the Company's stockholders.

     In determining compensation, the Compensation Committee considers job
level, individual performance and Company performance. More specifically,
factors considered include the Chief Executive Officer and President's
recommendations, specific accomplishments of the executive officers, the
Company's historical and projected performance, sales, earnings, financial
condition and economic conditions. Determination of compensation is subjective.
The Company attempts to provide incentives to retain qualified executive
officers, but also believes that the compensation paid to its executives is
within the range of compensation paid to similarly situated executives at other
companies in similar industries or at companies having a similar market
capitalization. Given the level of the Company's executive officer
compensation, the Committee does not believe that it is necessary to incur the
expense of formal studies or market analyses.

     Prior to its initial public offering, the Company had entered into
employment agreements with Dr. Steven R. Matzkin, Chairman of the Board, Chief
Executive Officer and President of the Company, Mitchell B. Olan, Vice
President and Chief Operating Officer of the Company, and David P. Nichols,
Chief Financial Officer of the Company. The employment agreements of Messrs.
Matzkin and Olan were entered into as of October 1996 and are for terms of five
years and four years, respectively. Mr. Nichols' agreement was entered into as
of January 1997 and is for a term of four years.

     For those officers with employment agreements, salary is provided for in
the agreements, subject to increase in the Company's discretion. For 1997,
salaries were not increased based upon the recommendation of the Company's
Chief Executive Officer and President, as well as the Company's underwriters,
and taking into consideration the Company's revenue base at that time. The fact
that salaries were not increased was not a reflection on the performance of the
executive officers. The matters considered were subjective and not subject to
specific criteria. Based on its experience with companies generally and in the
Company's industry, and without utilizing any formal market studies, the
Committee believes that the salaries paid by the Company to its executive
officers are within the range paid to other executive officers in the Company's
industry.

     In 1997, the executive officers' employment agreements were amended.
Pursuant to these amendments, Company performance is the key to determining
bonus payments. Dr. Matzkin, Mr. Olan and Mr. Nichols are entitled to receive
60%, 25% and 15%, respectively, of an annual bonus pool which is equal to 50%
of the Company's net income in excess of the Company's budgeted net income for
each year. Bonuses paid to Dr. Matzkin, Mr. Olan and Mr. Nichols in any year
may not exceed $200,000, $100,000, and $50,000, respectively. Any bonuses to
which the executive officers are entitled for 1997 are to be determined under
the employment agreements.

     The Company also attempts to provide incentives to its executive officers
to become employed by and remain with the Company and to improve performance
through the grant of stock options. Options allow executive officers to share,
to some extent, in shareholders' return on equity. Typically, Company options
vest in staggered amounts over a long-term, such as a given percentage every
six months to a


                                       9
<PAGE>

year during the initial term of the option. The determination of how many
options were granted to executive officers in 1997 depended, to varying
degrees, on what was necessary to retain the executive officer's services, the
number of outstanding options or shares held by the executive officer, his job
level and performance and Company performance.

     A significant number of options were granted to procure the services of
one executive officer. Given that the executive officers already had a
significant interest in the Company, a moderate number of options were granted
to the executive officers under the Incentive Plan. Existing ownership will
probably be less of a criterion for the grant of options in the future.

     As a result of the foregoing factors and primarily the Chief Executive
Officer's own recommendation, the President and Chief Executive Officer's
salary was not increased in 1997. In addition, he has as of yet received no
bonus. Options were granted consistent with those granted to other executive
officers. The final determination was subjective.

     In December 1993, the Internal Revenue Service issued proposed regulations
concerning compliance with Section 162(m) of the Internal Revenue Code of 1986,
as amended (the "Code"). Section 162(m) generally disallows a public company's
deduction for compensation to any one of certain employees (primarily executive
officers) in excess of $1.0 million per year unless the compensation is
pursuant to a plan or performance goals approved by the public company's
shareholders. None of the Named Executive Officers presently receives, and the
Compensation Committee does not anticipate that such persons will receive,
annual cash compensation in excess of the $1.0 million cap provided in Section
162(m). The Compensation Committee intends to take any necessary steps to
ensure compliance with Section 162(m) of the Code.


                                        ROBERT F. RAUCCI
                                        CURTIS LEE SMITH, JR.
                                        DR. STEVEN R. MATZKIN
                                        MITCHELL B. OLAN
 

                                       10
<PAGE>

                             CERTAIN TRANSACTIONS

     In 1993, Dr. Matzkin sold four dental practices in Michigan to Dr. David
Ross Johnson, a Dental Director, for a $237,000 note under which payments
commenced in May 1997. In connection with that sale Profit Dental Management,
Inc. ("Profit"), a corporation controlled by Dr. Matzkin, agreed to provide
consulting services to these practices for $18,000 per month until May 1997 and
$15,000 per month thereafter through May 2005. In July 1997, the Company
purchased the right to manage these practices for $846,000 and entered into a
global management agreement pursuant to which it will provide management
services to these practices until 2005. The Company subcontracted the
day-to-day management services to an affiliate of Dr. Johnson, but retains most
other management functions for which it retains 20% of net profits of these
practices, after certain adjustments, and Dr. Johnson's affiliate is paid 80%
of such net profits. The Company also receives $800 per month from each
practice as a licensing fee.

     In July 1997, the Company entered into a Management Agreement with a PA in
Michigan which was controlled by Dr. Steven Matzkin, the Company's President,
Chief Executive Officer and Chairman of the Board. As of September 30, 1997,
Dr. Matzkin assigned the ownership of the capital stock and all rights relating
thereto to Dr. David Ross Johnson in consideration for Dr. Johnson's assumption
of all obligations to pay for such capital stock and all obligations relating
to such capital stock.

     Certain of the Dental Centers managed by the Company ("Managed Dental
Centers") lease their office facilities from entities controlled by Dr.
Matzkin. Such leases terminate at various times between 2000 and 2004. Managed
Dental Centers and the Company paid rent pursuant to the leases in the
aggregate amount of $193,900 in 1997. Dr. Matzkin also owns certain dental
laboratories that perform laboratory services for the Managed Dental Centers,
primarily relating to the making of prostheses. In 1997 the amount paid by the
Managed Dental Centers to such laboratories was $133,448 of which $60,000 was
advanced by the Company in 1996 and remains outstanding at December 31, 1997.
Dr. Matzkin owns 33.3% of the capital stock of Equipment Management Services,
an equipment leasing company ("EMS"). Certain Managed Dental Centers have
entered into capitalized equipment leases with EMS. Amounts paid by such
Managed Dental Centers to EMS pursuant to such leases aggregated approximately
$123,000 in 1997. The Company believes that such arrangements are no less
favorable to such Managed Dental Centers than could have been obtained in
arms-length transactions with unrelated third parties. In addition, Dr. Matzkin
has personally guaranteed an aggregate of approximately $3.3 million of
indebtedness of certain of the Managed Dental Centers. The Company is currently
negotiating with the lenders to whom Dr. Matzkin has given such guarantees to
release Dr. Matzkin from his obligations thereunder and to cause the Company to
guaranty such obligations.

     Pursuant to a Stockholders' Agreement (the "Stockholders' Agreement")
among the Company and Dr. Matzkin, Mr. Smith, Mr. Raucci, the SRM 1993
Children's Trust and Crescent International Holdings, Inc. (collectively, the
"Stockholders") initially entered into in connection with the sale of the
Company's Series A Preferred Stock in October 1996, each stockholder received
(i) "piggyback" registration rights, (ii) a right of first refusal with respect
to a greater than 50% share transfer by a stockholder prior to a Qualified
Initial Public Offering (as defined in the Stockholders' Agreement), (iii)
co-sale rights to participate on a pro rata basis in certain resales of Common
Stock by other Stockholders (other than in connection with a Qualified Initial
Public Offering) and (iv) participation rights with respect to certain
issuances of securities by the Company made prior to a Qualified Initial Public
Offering. In addition, stockholders who are also directors of the Company,
other than Dr. Matzkin, also were granted demand registration rights under the
Stockholders' Agreement. Mitchell B. Olan has been granted certain "piggyback"
registration rights with respect to an aggregate of 163,080 shares of Common
Stock pursuant to an agreement with the Company. Pursuant to Dr. Matzkin's
employment agreement, upon termination of his employment for any reason, if the
Company's securities are then publicly traded, Dr. Matzkin has the right to
request that the Company register any or all of the Common Stock then owned by
Dr. Matzkin.

     For information regarding employment agreements with certain executive
officers and directors, see "Management-Employment Agreements."


                                       11
<PAGE>

     The Company has adopted a policy whereby all transactions between the
Company and one or more of its affiliates must be approved in advance by a
majority of the Company disinterested directors.

                 PROPOSAL TO APPROVE AND RATIFY THE COMPANY'S
                  1997 EXECUTIVE INCENTIVE COMPENSATION PLAN

     BACKGROUND AND PURPOSE.  In September 1997, the Board of Directors and
stockholders adopted, effective upon the consummation of the Company's initial
public offering (the "Effective Date"), the 1997 Executive Incentive
Compensation Plan (the "Incentive Plan") and recommended that it be submitted
to the Company's stockholders for their approval after the offering and at the
Annual Meeting. The terms of the Incentive Plan provide for grants of stock
options, stock appreciation rights ("SARs"), restricted stock, deferred stock,
other stock-related awards and performance or annual incentive awards that may
be settled in cash, stock or other property (collectively, "Awards"). The
purpose of the Incentive Plan is to advance the interests of the Company by
providing additional incentives for attracting, motivating, retaining and
rewarding key officers, directors, employees and independent contractors
(collectively, the "Participants") by enabling the Participants to acquire or
increase an ownership interest in the Company in order to strengthen the
mutuality of interests between Participants and the Company's stockholders, and
providing Participants with annual and long term performance incentives to
expend their maximum efforts in the creation of stockholder value. The
Company's Compensation Committee, or in the absence thereof the Board of
Directors (the "Committee"), will administer and interpret the Incentive Plan
and is authorized to grant Awards thereunder to all eligible Participants.

     The following is a summary of certain principal features of the Incentive
Plan. This summary is qualified in its entirety by reference to the complete
text of the Incentive Plan, which is attached to this Proxy Statement as
Appendix A. Stockholders are urged to read the actual text of the Incentive
Plan in its entirety.

     SHARES AVAILABLE FOR AWARDS; ANNUAL PER-PERSON LIMITATIONS.  Under the
Incentive Plan, the total number of shares of Common Stock that may be subject
to the granting of Awards under the Incentive Plan at any time during the term
shall be equal to 250,000 shares, plus the number of shares with respect to
which Awards previously granted under the Incentive Plan that terminate without
being exercised, and the number of shares that are surrendered in payment of
any Awards or any tax withholding requirements.

     The Incentive Plan limits the number of shares which may be issued
pursuant to incentive stock options to 250,000 shares.

     In addition, the Incentive Plan imposes individual limitations on the
amount of certain Awards in part to comply with Code Section 162(m). Under
these limitations, during any fiscal year the number of options, SARs,
restricted shares of Common Stock, deferred shares of Common Stock, shares as a
bonus or in lieu of other Company obligations, and other stock-based Awards
granted to any one Participant may not exceed 150,000 for each type of such
Award, subject to adjustment in certain circumstances. The maximum amount that
may be paid out as an annual incentive Award or other cash Award in any fiscal
year to any one Participant is $2,000,000, and the maximum amount that may be
earned as a performance Award or other cash Award in respect of a performance
period by any one Participant is $5,000,000.

     The Committee is authorized to adjust the limitations described in the two
preceding paragraphs and is authorized to adjust outstanding Awards (including
adjustments to exercise prices of options and other affected terms of Awards in
the event that a dividend or other distribution (whether in cash, shares of
Common Stock or other property), recapitalization, forward or reverse split,
reorganization, merger, consolidation, spin-off, combination, repurchase, share
exchange or other similar corporate transaction or event affects the Common
Stock so that an adjustment is appropriate in order to prevent


                                       12
<PAGE>

dilution or enlargement of the rights of participants. The Committee is also
authorized to adjust performance conditions and other terms of Awards in
response to these kinds of events or in response to changes in applicable laws,
regulations or accounting principles.

     ADMINISTRATION.  The Incentive Plan is to be administered by a committee
designated by the Board of Directors consisting of at least two directors, each
of whom must shall be a "non-employee director" as defined under Rule 16b-3
under the Exchange Act and an "outside director" for purposes of Section 162(m)
of the Code. The Compensation Committee of the Board of Directors has been
appointed as the committee for the Incentive Plan, or in the absence thereof,
the Board of Directors. Subject to the terms of the Incentive Plan, the
Committee is authorized to select eligible persons to receive Awards, determine
the type and number of Awards to be granted and the number of shares of Common
Stock to which Awards will relate, specify times at which Awards will be
exercisable or settleable (including performance conditions that may be
required as a condition thereof), set other terms and conditions of Awards,
prescribe forms of Award agreements, interpret and specify rules and
regulations relating to the Incentive Plan, and make all other decisions and
determinations as the Committee may deem necessary or advisable for the
administration of the Incentive Plan.

     ELIGIBILITY.  The persons eligible to receive Awards under the Incentive
Plan are the officers, directors, employees and independent contractors of the
Company and any subsidiary. An employee on leave of absence may be considered
as still in the employ of the Company or a subsidiary for purposes of
eligibility for participation in the Incentive Plan. As of March 31, 1998,
approximately 350 persons were eligible to participate in the Incentive Plan.

     STOCK OPTIONS AND SARs.  The Committee is authorized to grant stock
options, including both incentive stock options ("ISOs"), which can result in
potentially favorable tax treatment to the Participant, and non-qualified stock
options, and SARs entitling the Participant to receive the amount by which the
fair market value of a share of Common Stock on the date of exercise (or
defined "change in control price" following a change in control) exceeds the
grant price of the SAR. The exercise price per share subject to an option and
the grant price of an SAR are determined by the Committee, but must not be less
than the fair market value of a share of Common Stock on the date of grant. For
purposes of the Incentive Plan, the term "fair market value" means the fair
market value of Common Stock, Awards or other property as determined by the
Committee or under procedures established by the Committee. Unless otherwise
determined by the Committee, the fair market value of Common Stock as of any
given date shall be the closing sales price per share of Common Stock as
reported on the principal stock exchange or market on which Common Stock is
traded on the date as of which such value is being determined or, if there is
no sale on that date, then on the last previous day on which a sale was
reported. The maximum term of each option or SAR, the times at which each
option or SAR will be exercisable, and provisions requiring forfeiture of
unexercised options or SARs at or following termination of employment generally
are fixed by the Committee, except that no option or SAR may have a term
exceeding ten years. Options may be exercised by payment of the exercise price
in cash, shares, outstanding Awards or other property having a fair market
value equal to the exercise price, as the Committee may determine from time to
time. Methods of exercise and settlement and other terms of the SARs are
determined by the Committee. SARs granted under the Incentive Plan may include
"limited SARs" exercisable for a stated period of time following a change in
control of the Company, as discussed below.

     RESTRICTED AND DEFERRED STOCK.  The Committee is authorized to grant
restricted stock and deferred stock. Restricted stock is a grant of shares of
Common Stock which may not be sold or disposed of, and which may be forfeited
in the event of certain terminations of employment, prior to the end of a
restricted period specified by the Committee. A Participant granted restricted
stock generally has all of the rights of a stockholder of the Company, unless
otherwise determined by the Committee. An Award of deferred stock confers upon
a Participant the right to receive shares of Common Stock at the end of a
specified deferral period, subject to possible forfeiture of the Award in the
event of certain terminations of employment prior to the end of a specified
restricted period. Prior to settlement, an Award of deferred stock carries no
voting or dividend rights or other rights associated with stock ownership,
although dividend equivalents may be granted, as discussed below.


                                       13
<PAGE>

     DIVIDEND EQUIVALENTS.  The Committee is authorized to grant dividend
equivalents conferring on Participants the right to receive, currently or on a
deferred basis, cash, shares of Common Stock, other Awards or other property
equal in value to dividends paid on a specific number of shares of Common
Stock, or other periodic payments. Dividend equivalents may be granted alone or
in connection with another Award, may be paid currently or on a deferred basis
and, if deferred, may be deemed to have been reinvested in additional shares of
Common Stock, Awards or otherwise as specified by the Committee.

     BONUS STOCK AND AWARDS IN LIEU OF CASH OBLIGATIONS.  The Committee is
authorized to grant shares of Common Stock as a bonus free of restrictions, or
to grant shares of Common Stock or other Awards in lieu of Company obligations
to pay cash under the Incentive Plan or other plans or compensatory
arrangements, subject to such terms as the Committee may specify.

     OTHER STOCK-BASED AWARDS.  The Committee is authorized to grant Awards
that are denominated or payable in, valued by reference to, or otherwise based
on or related to shares of Common Stock. Such Awards might include convertible
or exchangeable debt securities, other rights convertible or exchangeable into
shares of Common Stock, purchase rights for shares of Common Stock, Awards with
value and payment contingent upon performance of the Company or any other
factors designated by the Committee, and Awards valued by reference to the book
value of shares of Common Stock or the value of securities of or the
performance of specified subsidiaries or business units. The Committee
determines the terms and conditions of such Awards.

     PERFORMANCE AWARDS, INCLUDING ANNUAL INCENTIVE AWARDS.  The right of a
Participant to exercise or receive a grant or settlement of an Award, and the
timing thereof, may be subject to such performance conditions (including
subjective individual goals) as may be specified by the Committee. In addition,
the Incentive Plan authorizes specific annual incentive Awards, which represent
a conditional right to receive cash, shares of Common Stock or other Awards
upon achievement of certain preestablished performance goals and subjective
individual goals during a specified fiscal year. Performance Awards and annual
incentive Awards granted to persons whom the Committee expects will, for the
year in which a deduction arises, be "covered employees" (as defined below)
will, if and to the extent intended by the Committee, be subject to provisions
that should qualify such Awards as "performance-based compensation" not subject
to the limitation on tax deductibility by the Company under Code Section
162(m). For purposes of Section 162(m), the term "covered employee" means the
Company's chief executive officer and each other person whose compensation is
required to be disclosed in the Company's filings with the SEC by reason of
that person being among the four highest compensated officers of the Company as
of the end of a taxable year. If and to the extent required under Section
162(m) of the Code, any power or authority relating to a performance Award or
annual incentive Award intended to qualify under Section 162(m) of the Code is
to be exercised by the Committee and not the Board.

     Subject to the requirements of the Incentive Plan, the Committee will
determine performance Award and annual incentive Award terms, including the
required levels of performance with respect to specified business criteria, the
corresponding amounts payable upon achievement of such levels of performance,
termination and forfeiture provisions and the form of settlement. In granting
annual incentive or performance Awards, the Committee may establish unfunded
award "pools," the amounts of which will be based upon the achievement of a
performance goal or goals based on one or more of certain business criteria
described in the Incentive Plan (including, for example, total stockholder
return, net income, pretax earnings, EBITDA, earnings per share, growth in
earnings per share, and return on investment). During the first 90 days of a
fiscal year or performance period, the Committee will determine who will
potentially receive annual incentive or performance Awards for that fiscal year
or performance period, either out of the pool or otherwise.

     After the end of each fiscal year or performance period, the Committee
will determine (i) the amount of any pools and the maximum amount of potential
annual incentive or performance Awards payable to each Participant in the pools
and (ii) the amount-of any other potential annual incentive or


                                       14
<PAGE>

performance Awards payable to Participants in the Incentive Plan. The Committee
may, in its discretion, determine that the amount payable as a final annual
incentive or performance Award will be reduced from the amount of any potential
Award.

     OTHER TERMS OF AWARDS.  Awards may be settled in the form of cash, shares
of Common Stock, other Awards or other property, in the discretion of the
Committee. The Committee may require or permit Participants to defer the
settlement of all or part of an Award in accordance with such terms and
conditions as the Committee may establish, including payment or crediting of
interest or dividend equivalents on deferred amounts, and the crediting of
earnings, gains and losses based on deemed investment of deferred amounts in
specified investment vehicles. The Committee is authorized to place cash,
shares of Common Stock or other property in trusts or make other arrangements
to provide for payment of the Company's obligations under the Incentive Plan.
The Committee may condition any payment relating to an Award on the withholding
of taxes and may provide that a portion of any shares of Common Stock or other
property to be distributed will be withheld (or previously acquired shares of
Common Stock or other property be surrendered by the Participant) to satisfy
withholding and other tax obligations. Awards granted under the Incentive Plan
generally may not be pledged or otherwise encumbered and are not transferable
except by will or by the laws of descent and distribution, or to a designated
beneficiary upon the Participant's death, except that the Committee may, in its
discretion, permit transfers for estate planning or other purposes subject to
any applicable restrictions under Rule 16b-3.

     Awards under the Incentive Plan are generally granted without a
requirement that the Participant pay consideration in the form of cash or
property for the grant (as distinguished from the exercise), except to the
extent required by law. The Committee may, however, grant Awards in exchange
for other Awards under the Incentive Plan, awards under other Company plans, or
other rights to payment from the Company, and may grant Awards in addition to
and in tandem with such other Awards, rights or other awards.

     ACCELERATION OF VESTING; CHANGE IN CONTROL.  The Committee may, in its
discretion, accelerate the exercisability, the lapsing of restrictions or the
expiration of deferral or vesting periods of any Award, and such accelerated
exercisability, lapse, expiration and vesting shall occur automatically in the
case of a "change in control" of the Company, as defined in the Incentive Plan
(including the cash settlement of SARs and "limited SARs" which may be
exercisable in the event of a change in control). In addition, the Committee
may provide in an Award agreement that the performance goals relating to any
performance-based Award will be deemed to have been met upon the occurrence of
any "change in control." Upon the occurrence of a change in control, if so
provided in the Award Agreement, stock options and limited SARs (and other SARs
which so provide) may be cashed out based on a defined "change in control
price," which will be the higher of (i) the cash and fair market value of
property that is the highest price per share paid (including extraordinary
dividends) in any reorganization, merger, consolidation, liquidation,
dissolution or sale of substantially all assets of the Company, or (ii) the
highest fair market value per share (generally based on market prices) at any
time during the 60 days before and 60 days after a change in control. For
purposes of the Incentive Plan, the term "change in control" generally means
(a) approval by stockholders of any reorganization, merger or consolidation or
other transaction or series of transactions if persons who were stockholders
immediately prior to such reorganization, merger or consolidation or other
transaction do not, immediately thereafter, own more than 50% of the combined
voting power of the reorganized, merged or consolidated company's then
outstanding voting securities, or a liquidation or dissolution of the Company
or the sale of all or substantially all of the assets of the Company (unless
the reorganization, merger, consolidation or other corporate transaction,
liquidation, dissolution or sale is subsequently abandoned), or (b) a change in
the composition of the Board such that the persons constituting the current
Board, and subsequent directors approved by the current Board (or approved by
such subsequent directors), cease to constitute at least a majority of the
Board.

     AMENDMENT AND TERMINATION.  The Board of Directors may amend, alter,
suspend, discontinue or terminate the Incentive Plan or the Committee's
authority to grant Awards without further stockholder


                                       15
<PAGE>

approval, except stockholder approval must be obtained for any amendment or
alteration that is material or if such approval is required by law or
regulation or under the rules of any stock exchange or quotation system on
which shares of Common Stock are then listed or quoted. Thus, stockholder
approval may not necessarily be required for every amendment to the Incentive
Plan which might increase the cost of the Incentive Plan or alter the
eligibility of persons to receive Awards. Stockholder approval will not be
deemed to be required under laws or regulations, such as those relating to
ISOs, that condition favorable treatment of Participants on such approval,
although the Board may, in its discretion, seek stockholder approval in any
circumstance in which it deems such approval advisable. Unless earlier
terminated by the Board, the Incentive Plan will terminate at such time as no
shares of Common Stock remain available for issuance under the Incentive Plan
and the Company has no further rights or obligations with respect to
outstanding Awards under the Incentive Plan.

     SECURITIES ACT REGISTRATION.  The Company intends to register the shares
of Common Stock available for Awards under the Incentive Plan pursuant to a
Registration Statement on Form S-8 filed with the SEC.

     FEDERAL INCOME TAX CONSEQUENCES OF AWARDS OF OPTIONS.  The following is a
brief description of the federal income tax consequences generally arising with
respect to Awards of options under the Incentive Plan.

     The grant of an option will create no tax consequences for the Participant
or the Company. A Participant will not have taxable income upon exercising an
ISO (except that the alternative minimum tax may apply). Upon exercising an
option other than an ISO, the Participant must generally recognize ordinary
income equal to the difference between the exercise price and the fair market
value of the freely transferable and non-forfeitable shares of Common Stock
acquired on the date of exercise.

     Upon a disposition of shares of Common Stock acquired upon exercise of an
ISO before the end of the applicable ISO holding periods, the Participant must
generally recognize ordinary income equal to the lesser of (i) the fair market
value of the shares of Common Stock at the date of exercise of the ISO minus
the exercise price, or (ii) the amount realized upon the disposition of the ISO
shares of Common Stock minus the exercise price. Otherwise, a Participant's
disposition of shares of Common Stock acquired upon the exercise of an option
(including an ISO for which the ISO holding periods are met) generally will
result in short-term or long-term capital gain or loss measured by the
difference between the sale price and the Participant's tax basis in such
shares of Common Stock (the tax basis generally being the exercise price plus
any amount previously recognized as ordinary income in connection with the
exercise of the option).

     The Company generally will be entitled to a tax deduction equal to the
amount recognized as ordinary income by the Participant in connection with an
option. The Company generally is not entitled to a tax deduction relating to
amounts that represent a capital gain to a Participant. Accordingly, the
Company will not be entitled to any tax deduction with respect to an ISO if the
Participant holds the shares of Common Stock for the ISO holding periods prior
to disposition of the shares.

     The Omnibus Budget Reconciliation Act of 1993 added Section 162(m) to the
Code, which generally disallows a public company's tax deduction for
compensation to covered employees in excess of $1 million in any tax year
beginning on or after January 1, 1994. Compensation that qualifies as
"performance-based compensation" is excluded from the $1 million deductibility
cap, and therefore remains fully deductible by the company that pays it. As
discussed above, the Company intends that options and certain other Awards
granted to employees whom the Committee expects to be covered employees at the
time a deduction arises in connection with such Awards, qualify as such
"performance-based compensation," so that such Awards will not be subject to
the Section 162(m) deductibility cap of $1 million. Future changes in Section
162(m) or the regulations thereunder may adversely affect the ability of the
Company to ensure that options or other Awards under the Incentive Plan will
qualify as "performance-based compensation" that is fully deductible by the
Company under Section 162(m).

     The foregoing discussion, which is general in nature and is not intended
to be a complete description of the federal income tax consequences of the
Incentive Plan, is intended for the


                                       16
<PAGE>

information of stockholders considering how to vote at the Annual Meeting and
not as tax guidance to Participants in the Incentive Plan. This discussion does
not address the effects of other federal taxes or taxes imposed under state,
local or foreign tax laws. Participants in the Incentive Plan should consult a
tax adviser as to the tax consequences of participation.

PRIOR GRANTS OF OPTIONS

     As of the Record Date, options to purchase an aggregate of 102,500 shares
of Common Stock had been granted under the Incentive Plan to forty-two (42)
employees and the two (2) non-employee directors of the Company. Each of the
options granted under the Incentive Plan have a term of ten (10) years and
either become exercisable at the rate of one-third per year commencing on the
first anniversary of the date of grant or 37.5% after six (6) months and
one-third of the remainder per year commencing on the first anniversary of the
first exercise date.

     The following table indicates, as of December 31, 1997, certain
information regarding options which have been granted under the Incentive Plan
to the persons and groups indicated:

<TABLE>
<CAPTION>
                                                 NUMBER OF
                                              SHARES SUBJECT     EXERCISE PRICE       VALUE OF OPTIONS AT
NAME AND POSITION                               TO OPTIONS          PER SHARE       DECEMBER 31, 1997(1)(2)
- ------------------------------------------   ----------------   ----------------   ------------------------
<S>                                          <C>                <C>                <C>
Dr. Steven R. Matzkin ....................         8,000            $  12.00                  $0
Mitchell B. Olan .........................         8,000               12.00                   0
All current executive officers as a
  group (4 persons) ......................        27,000               12.00                   0
All current directors who are not
  executive officers (2 persons) .........        10,000               12.00                   0
All employees, other than executive
  officers (38 persons)(3) ...............        34,500               12.00                   0

<FN>
- ----------------
(1) Represents options granted in 1997 under the Incentive Plan. For purposes
    of this table, the value of each option was deemed to be the amount, if
    any, by which the closing market price of a share of Common Stock on
    December 31, 1997 ($10.50) exceeds the option's exercise price. The value
    is determined without regard to whether the option is currently
    exercisable or not. All options are nonqualified options, all with an
    exercise price of $12.00 per share (the market price on the date of
    grant), either become exercisable at the rate of one-third per year
    commencing on the first anniversary of the date of grant or 37.5% after
    six (6) months and one-third of the remainder per year commencing on the
    first anniversary of the first exercise date, and have a term of 10 years.
(2) At the Record Date, the value of options held by (i) each of Dr. Steven R.
    Matzkin and Mr. Olan was $10,000, (ii) all current executive officers as a
    group was $33,750, (iii) all current directors who are not executive
    officers was $12,500 and (iv) all employees, other than executive
    officers, was $105,125.
(3) At the Record Date, all employees, other than executive officers held
    options to purchase 65,500 shares of Common Stock at exercise prices
    ranging from $10.25-$12.00 per share.
</FN>
</TABLE>

     The Company believes that Awards granted under the Incentive Plan will be
granted primarily to those persons who possess a capacity to contribute
significantly to the successful performance of the Company. Because persons to
whom Awards may be made are to be determined from time to time by the Committee
in its discretion, it is impossible at this time to indicate the precise
number, names or positions of persons who will hereafter receive Awards or the
nature and terms of such Awards.

     THE BOARD OF DIRECTORS RECOMMENDS THAT THE STOCKHOLDERS VOTE "FOR"
APPROVAL OF THE PROPOSAL TO APPROVE AND RATIFY THE 1997 EXECUTIVE INCENTIVE
COMPENSATION PLAN.


                                       17
<PAGE>

                               PERFORMANCE GRAPH


     Set forth below is a graph comparing the cumulative shareholder return on
the Company's Common Stock from November 4, 1997 (the date the Common Stock was
first offered to the public at an initial public price of $12.00 per share)
through December 31, 1997 with the cumulative returns of the NASDAQ Stock
Market-US Index and a group of peer companies (the "Peer Group"). Returns
assume reinvested dividends. The graph assumes $100 was invested on November 4,
1997 in the Company's Common Stock, the NASDAQ Stock Market Index and the Peer
Group. The Company did not pay any dividends on its Common Stock during this
period.

     The Peer Group includes Coast Dental Services, Inc., Castle Dental
Centers, Inc., Gentle Dental Service Corporation, Monarch Dental Corp., Apple
Orthodontix, Inc. and Orthodontic Centers of America. The Peer Group consists
of companies that are engaged in the dental and orthodontic practice management
business. Companies included in the Peer Group were weighted by market
capitalization from the beginning of each period for which a return is
indicated.

                     COMPARISON OF CUMULATIVE TOTAL RETURN
                  AMONG THE COMPANY, NASDAQ AND SELECTED PEERS


                               [GRAPHIC OMITTED]
 

<TABLE>
<CAPTION>
                                          LEGEND

SYMBOL    CRSP TOTAL RETURNS INDEX FOR:                    11/04/97   11/28/97   12/31/97
- ------    -----------------------------                    --------   --------   --------
<S>                                                        <C>
_________ /diamond/  Dental Care Alliance, Inc.              100.00       82.9       77.4
_ _____ _ /star/     Nasdaq Stock Market (US Companies)      100.00       98.3       96.6
_ _ _ _ _ /triangle/ Self-Determined Peer Group              100.00       91.0       84.1

<FN>

NOTES:

     A. The lines represent monthly index levels derived from compounded daily
        returns that include all dividends.
     B. The indexes are reweighted daily, using the market capitalization on the
        previous trading day.
     C. If the monthly interval, based on the fiscal year-end, is not a trading
        day, the preceding trading day is used. 
     D. The index level for all series was set to $100.00 on November 4, 1997.
</FN>
</TABLE>

     The comparisons in this table are required by the SEC and are not intended
to forecast or be indicative of possible future performance of the Common
Stock.


                                       18
<PAGE>

                        INDEPENDENT PUBLIC ACCOUNTANTS

     The firm of Price Waterhouse LLP served as the Company's independent
public accountants for the year ended December 31, 1997. The Board of Directors
has selected Price Waterhouse LLP as the Company's independent public
accountants for the year ending December 31, 1998. One or more representatives
of Price Waterhouse LLP are expected to be present at the Annual Meeting and
will be afforded the opportunity to make a statement if they so desire and to
respond to appropriate stockholder questions.

                                OTHER BUSINESS

     The Board of Directors knows of no other business to be brought before the
Annual Meeting. If, however, any other business should properly come before the
Annual Meeting, the persons named in the accompanying proxy will vote proxies
as in their discretion they may deem appropriate, unless they are directed by a
proxy to do otherwise.

                             STOCKHOLDER PROPOSALS

     Stockholder proposals intended to be presented at the Company's 1999
Annual Meeting of Stockholders pursuant to the provisions of Rule 14a-8 of the
Securities and Exchange Commission promulgated under the Securities Exchange
Act of 1934, as amended, must be received by the Company at its executive
offices by December 31, 1998 for inclusion in the Company's proxy statement and
form of proxy relating to such meeting.

                                        By Order of the Board of Directors



                                        DR. STEVEN R. MATZKIN
                                        CHAIRMAN OF THE BOARD,
                                        CHIEF EXECUTIVE OFFICER AND PRESIDENT


Sarasota, Florida
April 29, 1998

                                       19
<PAGE>

                                  APPENDIX A

                          DENTAL CARE ALLIANCE, INC.
                  1997 EXECUTIVE INCENTIVE COMPENSATION PLAN



                                      A-1
<PAGE>

                          DENTAL CARE ALLIANCE, INC.

                  1997 EXECUTIVE INCENTIVE COMPENSATION PLAN


<TABLE>
<S>     <C>                                                                                  <C>
 1.     Purpose. .........................................................................   A-3
 2.     Definitions. .....................................................................   A-3
 3.     Administration ...................................................................   A-5
        (a) Authority of the Committee ...................................................   A-5
        (b) Manner of Exercise of Committee Authority ....................................   A-6
        (c) Limitation of Liability ......................................................   A-6
 4.     Stock Subject to Plan. ...........................................................   A-6
        (a) Limitation on Overall Number of Shares Subject to Awards .....................   A-6
        (b) Application of Limitations ...................................................   A-6
 5.     Eligibility; Per-Person Award Limitations. .......................................   A-6
 6.     Specific Terms of Awards .........................................................   A-7
        (a) General ......................................................................   A-7
        (b) Options ......................................................................   A-7
        (c) Stock Appreciation Rights ....................................................   A-8
        (d) Restricted Stock .............................................................   A-8
        (e) Deferred Stock ...............................................................   A-9
        (f) Bonus Stock and Awards in Lieu of Obligations ................................   A-10
        (g) Dividend Equivalents .........................................................   A-10
        (h) Other Stock-Based Awards .....................................................   A-10
 7.     Certain Provisions Applicable to Awards. .........................................   A-10
        (a) Stand-Alone, Additional, Tandem, and Substitute Awards .......................   A-10
        (b) Term of Awards ...............................................................   A-11
        (c) Form and Timing of Payment Under Awards; Deferrals ...........................   A-11
        (d) Exemptions from Section 16(b) Liability ......................................   A-11
 8.     Performance and Annual Incentive Awards ..........................................   A-11
        (a) Performance Conditions .......................................................   A-11
        (b) Performance Awards Granted to Designated Covered Employees ...................   A-11
        (c) Annual Incentive Awards Granted to Designated Covered Employees ..............   A-12
        (d) Written Determinations .......................................................   A-13
        (e) Status of Section 8(b) and Section 8(c) Awards Under Code Section 162(m) .....   A-14
 9.     Change in Control. ...............................................................   A-14
        (a) Effect of "Change in Control" ................................................   A-14
        (b) Definition of "Change in Control" ............................................   A-14
        (c) Definition of "Change in Control Price" ......................................   A-15
10.     General Provisions ...............................................................   A-15
        (a) Compliance With Legal and Other Requirements .................................   A-15
        (b) Limits on Transferability; Beneficiaries .....................................   A-15
        (c) Adjustments ..................................................................   A-16
        (d) Taxes ........................................................................   A-16
        (e) Changes to the Plan and Awards ...............................................   A-16
        (f) Limitation on Rights Conferred Under Plan ....................................   A-17
        (g) Unfunded Status of Awards; Creation of Trusts ................................   A-17
        (h) Non-exclusivity of the Plan ..................................................   A-17
        (i) Payments in the Event of Forfeitures; Fractional Shares ......................   A-17
        (j) Governing Law ................................................................   A-17
        (k) Plan Effective Date and Stockholder Approval; Termination of Plan ............   A-17
</TABLE>

                                      A-2
<PAGE>

                          DENTAL CARE ALLIANCE, INC.

                  1997 EXECUTIVE INCENTIVE COMPENSATION PLAN

     1. PURPOSE. The purpose of this 1997 Executive Incentive Compensation Plan
(the "Plan") is to assist Dental Care Alliance, Inc. (the "Company") and its
Subsidiaries in attracting, motivating, retaining and rewarding high-quality
executives and other employees, officers, Directors and independent contractors
enabling such persons to acquire or increase a proprietary interest in the
Company in order to strengthen the mutuality of interests between such persons
and the Company's stockholders, and providing such persons with annual and long
term performance incentives to expend their maximum efforts in the creation of
shareholder value. The Plan is also intended to qualify certain compensation
awarded under the Plan for tax deductibility under Section 162(m) of the Code
(as hereafter defined) to the extent deemed appropriate by the Committee (or
any successor committee) of the Board of Directors of the Company.

     2. DEFINITIONS. For purposes of the Plan, the following terms shall be
defined as set forth below, in addition to such terms defined in Section 1
hereof.

     (a) "Annual Incentive Award" means a conditional right granted to a
   Participant under Section 8(c) hereof to receive a cash payment, Stock or
   other Award, unless otherwise determined by the Committee, after the end of
   a specified fiscal year.

     (b) "Award" means any Option, SAR (including Limited SAR), Restricted
   Stock, Deferred Stock, Stock granted as a bonus or in lieu of another
   award, Dividend Equivalent, Other Stock-Based Award, Performance Award or
   Annual Incentive Award, together with any other right or interest granted
   to a Participant under the Plan.

     (c) "Beneficiary" means the person, persons, trust or trusts which have
   been designated by a Participant in his or her most recent written
   beneficiary designation filed with the Committee to receive the benefits
   specified under the Plan upon such Participant's death or to which Awards
   or other rights are transferred if and to the extent permitted under
   Section 10(b) hereof. If, upon a Participant's death, there is no
   designated Beneficiary or surviving designated Beneficiary, then the term
   Beneficiary means the person, persons, trust or trusts entitled by will or
   the laws of descent and distribution to receive such benefits.

     (d) "Beneficial Owner", "Beneficially Owning" and "Beneficial Ownership"
   shall have the meanings ascribed to such terms in Rule 13d-3 under the
   Exchange Act and any successor to such Rule.

     (e) "Board" means the Company's Board of Directors.

     (f) "Change in Control" means Change in Control as defined with related
   terms in Section 9 of the Plan.

     (g) "Change in Control Price" means the amount calculated in accordance
   with Section 9(c) of the Plan.

     (h) "Code" means the Internal Revenue Code of 1986, as amended from time to
   time, including regulations thereunder and successor provisions and
   regulations thereto.

     (i) "Committee" means a committee designated by the Board to administer
   the Plan; provided, however, that the Committee shall consist solely of at
   least two directors, each of whom shall be (i) a "non-employee director"
   within the meaning of Rule 16b-3 under the Exchange Act, unless
   administration of the Plan by "non-employee directors" is not then required
   in order for exemptions under Rule 16b-3 to apply to transactions under the
   Plan, and (ii) an "outside director"


                                      A-3
<PAGE>

   within the meaning of Section 162(m) of the Code, unless administration of
   the Plan by "outside directors" is not then required in order to qualify
   for tax deductibility under Section 162(m) of the Code.

     (j) "Corporate Transaction" means a Corporate Transaction as defined in
   Section 9(b)(i) of the Plan.

     (k) "Covered Employee" means an Eligible Person who is a Covered Employee
   as specified in Section 8(e) of the Plan.

     (l) "Deferred Stock" means a right, granted to a Participant under
   Section 6(e) hereof, to receive Stock, cash or a combination thereof at the
   end of a specified deferral period.

     (m) "Director" means a member of the Board.

     (n) "Disability" means a permanent and total disability (within the
   meaning of Section 22(e) of the Code), as determined by a medical doctor
   satisfactory to the Committee.

     (o) "Dividend Equivalent" means a right, granted to a Participant under
   Section 6(g) hereof, to receive cash, Stock, other Awards or other property
   equal in value to dividends paid with respect to a specified number of
   shares of Stock, or other periodic payments.

     (p) "Effective Date" means the effective date of the Plan, which shall be
   the business day immediately preceding the Company's initial public
   offering.

     (q) "Eligible Person" means each Executive Officer of the Company (as
   defined under the Exchange Act) and other officers, Directors and employees
   of the Company or of any Subsidiary, and independent contractors with the
   Company or any Subsidiary. The foregoing notwithstanding, only employees of
   the Company or any Subsidiary shall be Eligible Persons for purposes of
   receiving any Incentive Stock Options. An employee on leave of absence may
   be considered as still in the employ of the Company or a Subsidiary for
   purposes of eligibility for participation in the Plan.

     (r) "Exchange Act" means the Securities Exchange Act of 1934, as amended
   from time to time, including rules thereunder and successor provisions and
   rules thereto.

     (s) "Executive Officer" means an executive officer of the Company as
   defined under the Exchange Act.

     (t) "Fair Market Value" means the fair market value of Stock, Awards or
   other property as determined by the Committee or the Board, or under
   procedures established by the Committee or the Board. Unless otherwise
   determined by the Committee or the Board, the Fair Market Value of Stock as
   of any given date shall be the closing sale price per share reported on a
   consolidated basis for stock listed on the principal stock exchange or
   market on which Stock is traded on the date as of which such value is being
   determined or, if there is no sale on that date, then on the last previous
   day on which a sale was reported.

     (u) "Incentive Stock Option" or "ISO" means any Option intended to be
   designated as an incentive stock option within the meaning of Section 422
   of the Code or any successor provision thereto.

     (v) "Incumbent Board" means the Incumbent Board as defined in Section
   9(b)(ii) of the Plan.

     (w) "Limited SAR" means a right granted to a Participant under Section 6(c)
   hereof.

     (x) "Option" means a right granted to a Participant under Section 6(b)
   hereof, to purchase Stock or other Awards at a specified price during
   specified time periods.


                                      A-4
<PAGE>

     (y) "Other Stock-Based Awards" means Awards granted to a Participant
   under Section 6(h) hereof.

     (z) "Parent Corporation" means any corporation (other than the Company)
   in an unbroken chain of corporations ending with the Company, if each of
   the corporations in the chain (other than the Company) owns stock
   possessing 50% or more of the combined voting power of all classes of stock
   in one of the other corporations in the chain.

          (aa) "Participant" means a person who has been granted an Award under
       the Plan which remains outstanding, including a person who is no longer
       an Eligible Person.

          (bb) "Performance Award" means a right, granted to a Eligible Person
       under Section 8 hereof, to receive Awards based upon performance criteria
       specified by the Committee or the Board.

          (cc) "Person" shall have the meaning ascribed to such term in Section
       3(a)(9) of the Exchange Act and used in Sections 13(d) and 14(d) thereof,
       and shall include a "group" as defined in Section 13(d) thereof.

          (dd) "Restricted Stock" means Stock granted to a Participant under
       Section 6(d) hereof, that is subject to certain restrictions and to a
       risk of forfeiture.

          (ee) "Rule 16b-3" and "Rule 16a-1(c)(3)" means Rule 16b-3 and Rule
       16a- 1(c)(3), as from time to time in effect and applicable to the Plan
       and Participants, promulgated by the Securities and Exchange Commission
       under Section 16 of the Exchange Act.

          (ff) "Stock" means the Company's Common Stock, and such other
       securities as may be substituted (or resubstituted) for Stock pursuant to
       Section 10(c) hereof.

          (gg) "Stock Appreciation Rights" or "SAR" means a right granted to a
       Participant under Section 6(c) hereof.

          (hh) "Subsidiary" means any corporation or other entity in which the
       Company has a direct or indirect ownership interest of 50% or more of the
       total combined voting power of the then outstanding securities or
       interests of such corporation or other entity entitled to vote generally
       in the election of directors or in which the Company has the right to
       receive 50% or more of the distribution of profits or 50% or more of the
       assets on liquidation or dissolution.

     3. ADMINISTRATION.

     (a) AUTHORITY OF THE COMMITTEE. The Plan shall be administered by the
   Committee; provided, however, that except as otherwise expressly provided
   in this Plan or in order to comply with Code Section 162(m) or Rule 16b-3
   under the Exchange Act, the Board may exercise any power or authority
   granted to the Committee under this Plan. The Committee or the Board shall
   have full and final authority, in each case subject to and consistent with
   the provisions of the Plan, to select Eligible Persons to become
   Participants, grant Awards, determine the type, number and other terms and
   conditions of, and all other matters relating to, Awards, prescribe Award
   agreements (which need not be identical for each Participant) and rules and
   regulations for the administration of the Plan, construe and interpret the
   Plan and Award agreements and correct defects, supply omissions or
   reconcile inconsistencies therein, and to make all other decisions and
   determinations as the Committee or the Board may deem necessary or
   advisable for the administration of the Plan. In exercising any discretion
   granted to the Committee or the Board under the Plan or pursuant to any
   Award, the Committee or the Board shall not be required to follow past
   practices, act in a manner consistent with past practices, or treat any
   Eligible Person in a manner consistent with the treatment of other Eligible
   Persons.


                                      A-5
<PAGE>

     (b) MANNER OF EXERCISE OF COMMITTEE AUTHORITY. The Committee, and not the
   Board, shall exercise sole and exclusive discretion on any matter relating
   to a Participant then subject to Section 16 of the Exchange Act with
   respect to the Company to the extent necessary in order that transactions
   by such Participant shall be exempt under Rule 16b-3 under the Exchange
   Act. Any action of the Committee or the Board shall be final, conclusive
   and binding on all persons, including the Company, its subsidiaries,
   Participants, Beneficiaries, transferees under Section 10(b) hereof or
   other persons claiming rights from or through a Participant, and
   stockholders. The express grant of any specific power to the Committee or
   the Board, and the taking of any action by the Committee or the Board,
   shall not be construed as limiting any power or authority of the Committee
   or the Board. The Committee or the Board may delegate to officers or
   managers of the Company or any subsidiary, or committees thereof, the
   authority, subject to such terms as the Committee or the Board shall
   determine, (i) to perform administrative functions, (ii) with respect to
   Participants not subject to Section 16 of the Exchange Act, to perform such
   other functions as the Committee or the Board may determine, and (iii) with
   respect to Participants subject to Section 16, to perform such other
   functions of the Committee or the Board as the Committee or the Board may
   determine to the extent performance of such functions will not result in
   the loss of an exemption under Rule 16b-3 otherwise available for
   transactions by such persons, in each case to the extent permitted under
   applicable law and subject to the requirements set forth in Section 8(d).
   The Committee or the Board may appoint agents to assist it in administering
   the Plan.

     (c) LIMITATION OF LIABILITY. The Committee and the Board, and each member
   thereof, shall be entitled to, in good faith, rely or act upon any report
   or other information furnished to him or her by any executive officer,
   other officer or employee of the Company or a Subsidiary, the Company's
   independent auditors, consultants or any other agents assisting in the
   administration of the Plan. Members of the Committee and the Board, and any
   officer or employee of the Company or a subsidiary acting at the direction
   or on behalf of the Committee or the Board, shall not be personally liable
   for any action or determination taken or made in good faith with respect to
   the Plan, and shall, to the extent permitted by law, be fully indemnified
   and protected by the Company with respect to any such action or
   determination.

   4. STOCK SUBJECT TO PLAN.

     (a) LIMITATION ON OVERALL NUMBER OF SHARES SUBJECT TO AWARDS. Subject to
   adjustment as provided in Section 10(c) hereof, the total number of shares
   of Stock reserved and available for delivery in connection with Awards
   under the Plan shall be the sum of (i) 250,000, plus (ii) the number of
   shares with respect to Awards previously granted under the Plan that
   terminate without being exercised, expire, are forfeited or canceled, and
   the number of shares of Stock that are surrendered in payment of any Awards
   or any tax withholding with regard thereto. Any shares of Stock delivered
   under the Plan may consist, in whole or in part, of authorized and unissued
   shares or treasury shares. Subject to adjustment as provided in Section
   10(c) hereof, in no event shall the aggregate number of shares of Stock
   which may be issued pursuant to ISOs exceed 250,000 shares.

     (b) APPLICATION OF LIMITATIONS. The limitation contained in Section 4(a)
   shall apply not only to Awards that are settleable by the delivery of
   shares of Stock but also to Awards relating to shares of Stock but
   settleable only in cash (such as cash-only SARs). The Committee or the
   Board may adopt reasonable counting procedures to ensure appropriate
   counting, avoid double counting (as, for example, in the case of tandem or
   substitute awards) and make adjustments if the number of shares of Stock
   actually delivered differs from the number of shares previously counted in
   connection with an Award.

       5. ELIGIBILITY; PER-PERSON AWARD LIMITATIONS. Awards may be granted
under the Plan only to Eligible Persons. In each fiscal year during any part of
which the Plan is in effect, an Eligible Person may not be granted Awards
relating to more than 150,000 shares of Stock, subject to adjustment as
provided in Section 10(c), under each of Sections 6(b), 6(c), 6(d), 6(e), 6(f),
6(g), 6(h), 8(b) and 8(c). In addition, the maximum amount that may be earned
as an Annual Incentive Award or other cash Award


                                      A-6
<PAGE>

in any fiscal year by any one Participant shall be $2,000,000, and the maximum
amount that may be earned as a Performance Award or other cash Award in respect
of a performance period by any one Participant shall be $5,000,000.

   6. SPECIFIC TERMS OF AWARDS.

     (a) GENERAL. Awards may be granted on the terms and conditions set forth
   in this Section 6. In addition, the Committee or the Board may impose on
   any Award or the exercise thereof, at the date of grant or thereafter
   (subject to Section 10(e)), such additional terms and conditions, not
   inconsistent with the provisions of the Plan, as the Committee or the Board
   shall determine, including terms requiring forfeiture of Awards in the
   event of termination of employment by the Participant and terms permitting
   a Participant to make elections relating to his or her Award. The Committee
   or the Board shall retain full power and discretion to accelerate, waive or
   modify, at any time, any term or condition of an Award that is not
   mandatory under the Plan. Except in cases in which the Committee or the
   Board is authorized to require other forms of consideration under the Plan,
   or to the extent other forms of consideration must be paid to satisfy the
   requirements of Florida law, no consideration other than services may be
   required for the grant (but not the exercise) of any Award.

     (b) OPTIONS. The Committee and the Board each is authorized to grant
   Options to Participants on the following terms and conditions:

          (i) EXERCISE PRICE. The exercise price per share of Stock purchasable
       under an Option shall be determined by the Committee or the Board,
       provided that such exercise price shall not, in the case of Incentive
       Stock Options, be less than 100% of the Fair Market Value of the Stock on
       the date of grant of the Option and shall not, in any event, be less than
       the par value of a share of Stock on the date of grant of such Option. If
       an employee owns or is deemed to own (by reason of the attribution rules
       applicable under Section 424(d) of the Code) more than 10% of the
       combined voting power of all classes of stock of the Company or any
       Parent Corporation and an Incentive Stock Option is granted to such
       employee, the option price of such Incentive Stock Option (to the extent
       required by the Code at the time of grant) shall be no less than 110% of
       the Fair Market Value of the Stock on the date such Incentive Stock
       Option is granted.

          (ii) TIME AND METHOD OF EXERCISE. The Committee or the Board shall
       determine the time or times at which or the circumstances under which an
       Option may be exercised in whole or in part (including based on
       achievement of performance goals and/or future service requirements), the
       time or times at which Options shall cease to be or become exercisable
       following termination of employment or upon other conditions, the methods
       by which such exercise price may be paid or deemed to be paid (including
       in the discretion of the Committee or the Board a cashless exercise
       procedure), the form of such payment, including, without limitation,
       cash, Stock, other Awards or awards granted under other plans of the
       Company or any subsidiary, or other property (including notes or other
       contractual obligations of Participants to make payment on a deferred
       basis), and the methods by or forms in which Stock will be delivered or
       deemed to be delivered to Participants.

          (iii) ISOS. The terms of any ISO granted under the Plan shall comply
       in all respects with the provisions of Section 422 of the Code. Anything
       in the Plan to the contrary notwithstanding, no term of the Plan relating
       to ISOs (including any SAR in tandem therewith) shall be interpreted,
       amended or altered, nor shall any discretion or authority granted under
       the Plan be exercised, so as to disqualify either the Plan or any ISO
       under Section 422 of the Code, unless the Participant has first requested
       the change that will result in such disqualification. Thus, if and to the
       extent required to comply with Section 422 of the Code, Options granted
       as Incentive Stock Options shall be subject to the following special
       terms and conditions:

                (A) the Option shall not be exercisable more than ten years
            after the date such Incentive Stock Option is granted; provided,
            however, that if a Participant owns or is


                                      A-7
<PAGE>

            deemed to own (by reason of the attribution rules of Section 424(d)
            of the Code) more than 10% of the combined voting power of all
            classes of stock of the Company or any Parent Corporation and the
            Incentive Stock Option is granted to such Participant, the term of
            the Incentive Stock Option shall be (to the extent required by the
            Code at the time of the grant) for no more than five years from the
            date of grant; and

                (B) The aggregate Fair Market Value (determined as of the date
            the Incentive Stock Option is granted) of the shares of stock with
            respect to which Incentive Stock Options granted under the Plan and
            all other option plans of the Company or its Parent Corporation
            during any calendar year exercisable for the first time by the
            Participant during any calendar year shall not (to the extent
            required by the Code at the time of the grant) exceed $100,000.

     (c) STOCK APPRECIATION RIGHTS. The Committee and the Board each is
   authorized to grant SARs to Participants on the following terms and
   conditions:


          (i) RIGHT TO PAYMENT. A SAR shall confer on the Participant to whom it
       is granted a right to receive, upon exercise thereof, the excess of (A)
       the Fair Market Value of one share of stock on the date of exercise (or,
       in the case of a "Limited SAR" that may be exercised only in the event of
       a Change in Control, the Fair Market Value determined by reference to the
       Change in Control Price, as defined under Section 9(c) hereof), over (B)
       the grant price of the SAR as determined by the Committee or the Board.
       The grant price of an SAR shall not be less than the Fair Market Value of
       a share of Stock on the date of grant except as provided under Section
       7(a) hereof.


          (ii) OTHER TERMS. The Committee or the Board shall determine at the
       date of grant or thereafter, the time or times at which and the
       circumstances under which a SAR may be exercised in whole or in part
       (including based on achievement of performance goals and/or future
       service requirements), the time or times at which SARs shall cease to be
       or become exercisable following termination of employment or upon other
       conditions, the method of exercise, method of settlement, form of
       consideration payable in settlement, method by or forms in which Stock
       will be delivered or deemed to be delivered to Participants, whether or
       not a SAR shall be in tandem or in combination with any other Award, and
       any other terms and conditions of any SAR. Limited SARs that may only be
       exercised in connection with a Change in Control or other event as
       specified by the Committee or the Board, may be granted on such terms,
       not inconsistent with this Section 6(c), as the Committee or the Board
       may determine. SARs and Limited SARs may be either freestanding or in
       tandem with other Awards.


     (d) RESTRICTED STOCK. The Committee and the Board each is authorized to
   grant Restricted Stock to Participants on the following terms and
   conditions:


          (i) GRANT AND RESTRICTIONS. Restricted Stock shall be subject to such
       restrictions on transferability, risk of forfeiture and other
       restrictions, if any, as the Committee or the Board may impose, which
       restrictions may lapse separately or in combination at such times, under
       such circumstances (including based on achievement of performance goals
       and/or future service requirements), in such installments or otherwise,
       as the Committee or the Board may determine at the date of grant or
       thereafter. Except to the extent restricted under the terms of the Plan
       and any Award agreement relating to the Restricted Stock, a Participant
       granted Restricted Stock shall have all of the rights of a stockholder,
       including the right to vote the Restricted Stock and the right to receive
       dividends thereon (subject to any mandatory reinvestment or other
       requirement imposed by the Committee or the Board). During the restricted
       period applicable to the Restricted Stock, subject to Section 10(b)
       below, the Restricted Stock may not be sold, transferred, pledged,
       hypothecated, margined or otherwise encumbered by the Participant.


          (ii) Forfeiture. Except as otherwise determined by the Committee or
       the Board at the time of the Award, upon termination of a Participant's
       employment during the applicable


                                      A-8
<PAGE>

       restriction period, the Participant's Restricted Stock that is at that
       time subject to restrictions shall be forfeited and reacquired by the
       Company; provided that the Committee or the Board may provide, by rule or
       regulation or in any Award agreement, or may determine in any individual
       case, that restrictions or forfeiture conditions relating to Restricted
       Stock shall be waived in whole or in part in the event of terminations
       resulting from specified causes, and the Committee or the Board may in
       other cases waive in whole or in part the forfeiture of Restricted Stock.

          (iii) Certificates for Stock. Restricted Stock granted under the Plan
       may be evidenced in such manner as the Committee or the Board shall
       determine. If certificates representing Restricted Stock are registered
       in the name of the Participant, the Committee or the Board may require
       that such certificates bear an appropriate legend referring to the terms,
       conditions and restrictions applicable to such Restricted Stock, that the
       Company retain physical possession of the Certificates, and that the
       Participant deliver a stock power to the Company, endorsed in blank,
       relating to the Restricted Stock.

          (iv) DIVIDENDS AND SPLITS. As a condition to the grant of an Award of
       Restricted Stock, the Committee or the Board may require that any cash
       dividends paid on a share of Restricted Stock be automatically reinvested
       in additional shares of Restricted Stock or applied to the purchase of
       additional Awards under the Plan. Unless otherwise determined by the
       Committee or the Board, Stock distributed in connection with a Stock
       split or Stock dividend, and other property distributed as a dividend,
       shall be subject to restrictions and a risk of forfeiture to the same
       extent as the Restricted Stock with respect to which such Stock or other
       property has been distributed.

     (e) DEFERRED STOCK. The Committee and the Board each is authorized to
   grant Deferred Stock to Participants, which are rights to receive Stock,
   cash, or a combination thereof at the end of a specified deferral period,
   subject to the following terms and conditions:

          (i) AWARD AND RESTRICTIONS. Satisfaction of an Award of Deferred Stock
       shall occur upon expiration of the deferral period specified for such
       Deferred Stock by the Committee or the Board (or, if permitted by the
       Committee or the Board, as elected by the Participant). In addition,
       Deferred Stock shall be subject to such restrictions (which may include a
       risk of forfeiture) as the Committee or the Board may impose, if any,
       which restrictions may lapse at the expiration of the deferral period or
       at earlier specified times (including based on achievement of performance
       goals and/or future service requirements), separately or in combination,
       in installments or otherwise, as the Committee or the Board may
       determine. Deferred Stock may be satisfied by delivery of Stock, cash
       equal to the Fair Market Value of the specified number of shares of Stock
       covered by the Deferred Stock, or a combination thereof, as determined by
       the Committee or the Board at the date of grant or thereafter. Prior to
       satisfaction of an Award of Deferred Stock, an Award of Deferred Stock
       carries no voting or dividend or other rights associated with share
       ownership.

          (ii) FORFEITURE. Except as otherwise determined by the Committee or
       the Board, upon termination of a Participant's employment during the
       applicable deferral period thereof to which forfeiture conditions apply
       (as provided in the Award agreement evidencing the Deferred Stock), the
       Participant's Deferred Stock that is at that time subject to deferral
       (other than a deferral at the election of the Participant) shall be
       forfeited; provided that the Committee or the Board may provide, by rule
       or regulation or in any Award agreement, or may determine in any
       individual case, that restrictions or forfeiture conditions relating to
       Deferred Stock shall be waived in whole or in part in the event of
       terminations resulting from specified causes, and the Committee or the
       Board may in other cases waive in whole or in part the forfeiture of
       Deferred Stock.

          (iii) DIVIDEND EQUIVALENTS. Unless otherwise determined by the
       Committee or the Board at date of grant, Dividend Equivalents on the
       specified number of shares of Stock covered by


                                      A-9
<PAGE>

       an Award of Deferred Stock shall be either (A) paid with respect to such
       Deferred Stock at the dividend payment date in cash or in shares of
       unrestricted Stock having a Fair Market Value equal to the amount of
       such dividends, or (B) deferred with respect to such Deferred Stock and
       the amount or value thereof automatically deemed reinvested in
       additional Deferred Stock, other Awards or other investment vehicles, as
       the Committee or the Board shall determine or permit the Participant to
       elect.

     (f) BONUS STOCK AND AWARDS IN LIEU OF OBLIGATIONS. The Committee and the
   Board each is authorized to grant Stock as a bonus, or to grant Stock or
   other Awards in lieu of Company obligations to pay cash or deliver other
   property under the Plan or under other plans or compensatory arrangements,
   provided that, in the case of Participants subject to Section 16 of the
   Exchange Act, the amount of such grants remains within the discretion of
   the Committee to the extent necessary to ensure that acquisitions of Stock
   or other Awards are exempt from liability under Section 16(b) of the
   Exchange Act. Stock or Awards granted hereunder shall be subject to such
   other terms as shall be determined by the Committee or the Board.

     (g) DIVIDEND EQUIVALENTS. The Committee and the Board each is authorized
   to grant Dividend Equivalents to a Participant entitling the Participant to
   receive cash, Stock, other Awards, or other property equal in value to
   dividends paid with respect to a specified number of shares of Stock, or
   other periodic payments. Dividend Equivalents may be awarded on a
   free-standing basis or in connection with another Award. The Committee or
   the Board may provide that Dividend Equivalents shall be paid or
   distributed when accrued or shall be deemed to have been reinvested in
   additional Stock, Awards, or other investment vehicles, and subject to such
   restrictions on transferability and risks of forfeiture, as the Committee
   or the Board may specify.

     (h) OTHER STOCK-BASED AWARDS. The Committee and the Board each is
   authorized, subject to limitations under applicable law, to grant to
   Participants such other Awards that may be denominated or payable in,
   valued in whole or in part by reference to, or otherwise based on, or
   related to, Stock, as deemed by the Committee or the Board to be consistent
   with the purposes of the Plan, including, without limitation, convertible
   or exchangeable debt securities, other rights convertible or exchangeable
   into Stock, purchase rights for Stock, Awards with value and payment
   contingent upon performance of the Company or any other factors designated
   by the Committee or the Board, and Awards valued by reference to the book
   value of Stock or the value of securities of or the performance of
   specified subsidiaries or business units. The Committee or the Board shall
   determine the terms and conditions of such Awards. Stock delivered pursuant
   to an Award in the nature of a purchase right granted under this Section
   6(h) shall be purchased for such consideration, paid for at such times, by
   such methods, and in such forms, including, without limitation, cash,
   Stock, other Awards or other property, as the Committee or the Board shall
   determine. Cash awards, as an element of or supplement to any other Award
   under the Plan, may also be granted pursuant to this Section 6(h).

     7. CERTAIN PROVISIONS APPLICABLE TO AWARDS.

     (a) STAND-ALONE, ADDITIONAL, TANDEM, AND SUBSTITUTE AWARDS. Awards
   granted under the Plan may, in the discretion of the Committee or the
   Board, be granted either alone or in addition to, in tandem with, or in
   substitution or exchange for, any other Award or any award granted under
   another plan of the Company, any subsidiary, or any business entity to be
   acquired by the Company or a subsidiary, or any other right of a
   Participant to receive payment from the Company or any subsidiary. Such
   additional, tandem, and substitute or exchange Awards may be granted at any
   time. If an Award is granted in substitution or exchange for another Award
   or award, the Committee or the Board shall require the surrender of such
   other Award or award in consideration for the grant of the new Award. In
   addition, Awards may be granted in lieu of cash compensation, including in
   lieu of cash amounts payable under other plans of the Company or any
   subsidiary, in which the value of Stock subject to the Award is equivalent
   in value to the cash compensation (for example, Deferred Stock or
   Restricted Stock), or in which the exercise price, grant price or


                                      A-10
<PAGE>

   purchase price of the Award in the nature of a right that may be exercised
   is equal to the Fair Market Value of the underlying Stock minus the value
   of the cash compensation surrendered (for example, Options granted with an
   exercise price "discounted" by the amount of the cash compensation
   surrendered).

     (b) TERM OF AWARDS. The term of each Award shall be for such period as
   may be determined by the Committee or the Board; provided that in no event
   shall the term of any Option or SAR exceed a period of ten years (or such
   shorter term as may be required in respect of an ISO under Section 422 of
   the Code).

     (c) FORM AND TIMING OF PAYMENT UNDER AWARDS; DEFERRALS. Subject to the
   terms of the Plan and any applicable Award agreement, payments to be made
   by the Company or a subsidiary upon the exercise of an Option or other
   Award or settlement of an Award may be made in such forms as the Committee
   or the Board shall determine, including, without limitation, cash, Stock,
   other Awards or other property, and may be made in a single payment or
   transfer, in installments, or on a deferred basis. The settlement of any
   Award may be accelerated, and cash paid in lieu of Stock in connection with
   such settlement, in the discretion of the Committee or the Board or upon
   occurrence of one or more specified events (in addition to a Change in
   Control). Installment or deferred payments may be required by the Committee
   or the Board (subject to Section 10(e) of the Plan) or permitted at the
   election of the Participant on terms and conditions established by the
   Committee or the Board. Payments may include, without limitation,
   provisions for the payment or crediting of a reasonable interest rate on
   installment or deferred payments or the grant or crediting of Dividend
   Equivalents or other amounts in respect of installment or deferred payments
   denominated in Stock.

     (d) EXEMPTIONS FROM SECTION 16(B) LIABILITY. It is the intent of the
   Company that this Plan comply in all respects with applicable provisions of
   Rule 16b-3 or Rule 16a-1(c)(3) to the extent necessary to ensure that
   neither the grant of any Awards to nor other transaction by a Participant
   who is subject to Section 16 of the Exchange Act is subject to liability
   under Section 16(b) thereof (except for transactions acknowledged in
   writing to be non-exempt by such Participant). Accordingly, if any
   provision of this Plan or any Award agreement does not comply with the
   requirements of Rule 16b-3 or Rule 16a-1(c)(3) as then applicable to any
   such transaction, such provision will be construed or deemed amended to the
   extent necessary to conform to the applicable requirements of Rule 16b-3 or
   Rule 16a-1(c)(3) so that such Participant shall avoid liability under
   Section 16(b). In addition, the purchase price of any Award conferring a
   right to purchase Stock shall be not less than any specified percentage of
   the Fair Market Value of Stock at the date of grant of the Award then
   required in order to comply with Rule 16b-3.

     8. PERFORMANCE AND ANNUAL INCENTIVE AWARDS.

     (a) PERFORMANCE CONDITIONS. The right of a Participant to exercise or
   receive a grant or settlement of any Award, and the timing thereof, may be
   subject to such performance conditions as may be specified by the Committee
   or the Board. The Committee or the Board may use such business criteria and
   other measures of performance as it may deem appropriate in establishing
   any performance conditions, and may exercise its discretion to reduce the
   amounts payable under any Award subject to performance conditions, except
   as limited under Sections 8(b) and 8(c) hereof in the case of a Performance
   Award or Annual Incentive Award intended to qualify under Code Section
   162(m). If and to the extent required under Code Section 162(m), any power
   or authority relating to a Performance Award or Annual Incentive Award
   intended to qualify under Code Section 162(m), shall be exercised by the
   Committee and not the Board.

     (b) PERFORMANCE AWARDS GRANTED TO DESIGNATED COVERED EMPLOYEES. If and to
   the extent that the Committee determines that a Performance Award to be
   granted to an Eligible Person who is designated by the Committee as likely to
   be a Covered Employee should qualify as "performance-based compensation" for
   purposes of Code Section 162(m), the grant, exercise and/or settlement of

                                      A-11
<PAGE>

   such Performance Award shall be contingent upon achievement of
   pre-established performance goals and other terms set forth in this Section
   8(b).


          (i) PERFORMANCE GOALS GENERALLY. The performance goals for such
       Performance Awards shall consist of one or more business criteria and a
       targeted level or levels of performance with respect to each of such
       criteria, as specified by the Committee consistent with this Section
       8(b). Performance goals shall be objective and shall otherwise meet the
       requirements of Code Section 162(m) and regulations thereunder including
       the requirement that the level or levels of performance targeted by the
       Committee result in the achievement of performance goals being
       "substantially uncertain." The Committee may determine that such
       Performance Awards shall be granted, exercised and/or settled upon
       achievement of any one performance goal or that two or more of the
       performance goals must be achieved as a condition to grant, exercise
       and/or settlement of such Performance Awards. Performance goals may
       differ for Performance Awards granted to any one Participant or to
       different Participants.


          (ii) BUSINESS CRITERIA. One or more of the following business criteria
       for the Company, on a consolidated basis, and/or specified subsidiaries
       or business units of the Company (except with respect to the total
       stockholder return and earnings per share criteria), shall be used
       exclusively by the Committee in establishing performance goals for such
       Performance Awards: (1) total stockholder return; (2) such total
       stockholder return as compared to total return (on a comparable basis) of
       a publicly available index such as, but not limited to, the Standard &
       Poor's 500 Stock Index or the S&P Specialty Retailer Index; (3) net
       income; (4) pretax earnings; (5) earnings before interest expense, taxes,
       depreciation and amortization; (6) pretax operating earnings after
       interest expense and before bonuses, service fees, and extraordinary or
       special items; (7) operating margin; (8) earnings per share; (9) return
       on equity; (10) return on capital; (11) return on investment; (12)
       operating earnings; (13) working capital or inventory; and (14) ratio of
       debt to stockholders' equity. One or more of the foregoing business
       criteria shall also be exclusively used in establishing performance goals
       for Annual Incentive Awards granted to a Covered Employee under Section
       8(c) hereof that are intended to qualify as "performance-based
       compensation under Code Section 162(m).

          (iii) PERFORMANCE PERIOD; TIMING FOR ESTABLISHING PERFORMANCE GOALS.
       Achievement of performance goals in respect of such Performance Awards
       shall be measured over a performance period of up to ten years, as
       specified by the Committee. Performance goals shall be established not
       later than 90 days after the beginning of any performance period
       applicable to such Performance Awards, or at such other date as may be
       required or permitted for "performance-based compensation" under Code
       Section 162(m).

          (iv) PERFORMANCE AWARD POOL. The Committee may establish a Performance
       Award pool, which shall be an unfunded pool, for purposes of measuring
       Company performance in connection with Performance Awards. The amount of
       such Performance Award pool shall be based upon the achievement of a
       performance goal or goals based on one or more of the business criteria
       set forth in Section 8(b)(ii) hereof during the given performance period,
       as specified by the Committee in accordance with Section 8(b)(iii)
       hereof. The Committee may specify the amount of the Performance Award
       pool as a percentage of any of such business criteria, a percentage
       thereof in excess of a threshold amount, or as another amount which need
       not bear a strictly mathematical relationship to such business criteria.

          (v) SETTLEMENT OF PERFORMANCE AWARDS; OTHER TERMS. Settlement of such
       Performance Awards shall be in cash, Stock, other Awards or other
       property, in the discretion of the Committee. The Committee may, in its
       discretion, reduce the amount of a settlement otherwise to be made in
       connection with such Performance Awards. The Committee shall specify the
       circumstances in which such Performance Awards shall be paid or forfeited
       in the event of termination of employment by the Participant prior to the
       end of a performance period or settlement of Performance Awards.


                                      A-12
<PAGE>

     (c) ANNUAL INCENTIVE AWARDS GRANTED TO DESIGNATED COVERED EMPLOYEES. If and
   to the extent that the Committee determines that an Annual Incentive Award to
   be granted to an Eligible Person who is designated by the Committee as likely
   to be a Covered Employee should qualify as "performance-based compensation"
   for purposes of Code Section 162(m), the grant, exercise and/ or settlement
   of such Annual Incentive Award shall be contingent upon achievement of
   pre-established performance goals and other terms set forth in this Section
   8(c).

          (i) ANNUAL INCENTIVE AWARD POOL. The Committee may establish an Annual
       Incentive Award pool, which shall be an unfunded pool, for purposes of
       measuring Company performance in connection with Annual Incentive Awards.
       The amount of such Annual Incentive Award pool shall be based upon the
       achievement of a performance goal or goals based on one or more of the
       business criteria set forth in Section 8(b)(ii) hereof during the given
       performance period, as specified by the Committee in accordance with
       Section 8(b)(iii) hereof. The Committee may specify the amount of the
       Annual Incentive Award pool as a percentage of any such business
       criteria, a percentage thereof in excess of a threshold amount, or as
       another amount which need not bear a strictly mathematical relationship
       to such business criteria.

          (ii) POTENTIAL ANNUAL INCENTIVE AWARDS. Not later than the end of the
       90th day of each fiscal year, or at such other date as may be required or
       permitted in the case of Awards intended to be "performance-based
       compensation" under Code Section 162(m), the Committee shall determine
       the Eligible Persons who will potentially receive Annual Incentive
       Awards, and the amounts potentially payable thereunder, for that fiscal
       year, either out of an Annual Incentive Award pool established by such
       date under Section 8(c)(i) hereof or as individual Annual Incentive
       Awards. In the case of individual Annual Incentive Awards intended to
       qualify under Code Section 162(m), the amount potentially payable shall
       be based upon the achievement of a performance goal or goals based on one
       or more of the business criteria set forth in Section 8(b)(ii) hereof in
       the given performance year, as specified by the Committee; in other
       cases, such amount shall be based on such criteria as shall be
       established by the Committee. In all cases, the maximum Annual Incentive
       Award of any Participant shall be subject to the limitation set forth in
       Section 5 hereof.

          (iii) PAYOUT OF ANNUAL INCENTIVE AWARDS. After the end of each fiscal
       year, the Committee shall determine the amount, if any, of (A) the Annual
       Incentive Award pool, and the maximum amount of potential Annual
       Incentive Award payable to each Participant in the Annual Incentive Award
       pool, or (B) the amount of potential Annual Incentive Award otherwise
       payable to each Participant. The Committee may, in its discretion,
       determine that the amount payable to any Participant as an Annual
       Incentive Award shall be reduced from the amount of his or her potential
       Annual Incentive Award, including a determination to make no Award
       whatsoever. The Committee shall specify the circumstances in which an
       Annual Incentive Award shall be paid or forfeited in the event of
       termination of employment by the Participant prior to the end of a fiscal
       year or settlement of such Annual Incentive Award.

     (d) WRITTEN DETERMINATIONS. All determinations by the Committee as to the
   establishment of performance goals, the amount of any Performance Award
   pool or potential individual Performance Awards and as to the achievement
   of performance goals relating to Performance Awards under Section 8(b), and
   the amount of any Annual Incentive Award pool or potential individual
   Annual Incentive Awards and the amount of final Annual Incentive Awards
   under Section 8(c), shall be made in writing in the case of any Award
   intended to qualify under Code Section 162(m). The Committee may not
   delegate any responsibility relating to such Performance Awards or Annual
   Incentive Awards if and to the extent required to comply with Code Section
   162(m).

     (e) STATUS OF SECTION 8(B) AND SECTION 8(C) AWARDS UNDER CODE SECTION
   162(M). It is the intent of the Company that Performance Awards and Annual
   Incentive Awards under Section 8(b) and 8(c) hereof granted to persons who
   are designated by the Committee as likely to be Covered Employees within
   the meaning of Code Section 162(m) and regulations thereunder shall, if so


                                      A-13
<PAGE>

   designated by the Committee, constitute "qualified performance-based
   compensation" within the meaning of Code Section 162(m) and regulations
   thereunder. Accordingly, the terms of Sections 8(b), (c), (d) and (e),
   including the definitions of Covered Employee and other terms used therein,
   shall be interpreted in a manner consistent with Code Section 162(m) and
   regulations thereunder. The foregoing notwithstanding, because the
   Committee cannot determine with certainty whether a given Participant will
   be a Covered Employee with respect to a fiscal year that has not yet been
   completed, the term Covered Employee as used herein shall mean only a
   person designated by the Committee, at the time of grant of Performance
   Awards or an Annual Incentive Award, as likely to be a Covered Employee
   with respect to that fiscal year. If any provision of the Plan or any
   agreement relating to such Performance Awards or Annual Incentive Awards
   does not comply or is inconsistent with the requirements of Code Section
   162(m) or regulations thereunder, such provision shall be construed or
   deemed amended to the extent necessary to conform to such requirements.

     9. CHANGE IN CONTROL.

     (a) EFFECT OF "CHANGE IN CONTROL." If and to the extent provided in the
   Award, in the event of a "Change in Control," as defined in Section 9(b),
   the following provisions shall apply:

          (i) Any Award carrying a right to exercise that was not previously
       exercisable and vested shall become fully exercisable and vested as of
       the time of the Change in Control, subject only to applicable
       restrictions set forth in Section 10(a) hereof;

          (ii) Limited SARs (and other SARs if so provided by their terms) shall
       become exercisable for amounts, in cash, determined by reference to the
       Change in Control Price;

          (iii) The restrictions, deferral of settlement, and forfeiture
       conditions applicable to any other Award granted under the Plan shall
       lapse and such Awards shall be deemed fully vested as of the time of the
       Change in Control, except to the extent of any waiver by the Participant
       and subject to applicable restrictions set forth in Section 10(a) hereof;
       and

          (iv) With respect to any such outstanding Award subject to achievement
       of performance goals and conditions under the Plan, such performance
       goals and other conditions will be deemed to be met if and to the extent
       so provided by the Committee in the Award agreement relating to such
       Award.

     (b) DEFINITION OF "CHANGE IN CONTROL." A "Change in Control" shall be
   deemed to have occurred upon:

          (i) Approval by the shareholders of the Company of a reorganization,
       merger, consolidation or other form of corporate transaction or series of
       transactions, in each case, with respect to which persons who were the
       shareholders of the Company immediately prior to such reorganization,
       merger or consolidation or other transaction do not, immediately
       thereafter, own more than 50% of the combined voting power entitled to
       vote generally in the election of directors of the reorganized, merged or
       consolidated company's then outstanding voting securities, or a
       liquidation or dissolution of the Company or the sale of all or
       substantially all of the assets of the Company (unless such
       reorganization, merger, consolidation or other corporate transaction,
       liquidation, dissolution or sale (any such event being referred to as a
       "Corporate Transaction") is subsequently abandoned); or

          (ii) Individuals who, as of the date hereof, constitute the Board (as
       of the date hereof the "Incumbent Board") cease for any reason to
       constitute at least a majority of the Board, provided that any person
       becoming a director subsequent to the date hereof whose election, or
       nomination for election by the Company's shareholders, was approved by a
       vote of at least a majority of the directors then comprising the
       Incumbent Board (other than an election or nomination of an individual
       whose initial assumption of office is in connection with an actual


                                      A-14
<PAGE>

       or threatened election contest relating to the election of the Directors
       of the Company, as such terms are used in Rule 14a-11 of Regulation 14A
       promulgated under the Securities Exchange Act) shall be, for purposes of
       this Agreement, considered as though such person were a member of the
       Incumbent Board.

     (c) DEFINITION OF "CHANGE IN CONTROL PRICE." The "Change in Control
   Price" means an amount in cash equal to the higher of (i) the amount of
   cash and fair market value of property that is the highest price per share
   paid (including extraordinary dividends) in any Corporate Transaction
   triggering the Change in Control under Section 9(b)(i) hereof or any
   liquidation of shares following a sale of substantially all of the assets
   of the Company, or (ii) the highest Fair Market Value per share at any time
   during the 60-day period preceding and the 60- day period following the
   Change in Control.

     10. GENERAL PROVISIONS.

     (a) COMPLIANCE WITH LEGAL AND OTHER REQUIREMENTS. The Company may, to the
   extent deemed necessary or advisable by the Committee or the Board,
   postpone the issuance or delivery of Stock or payment of other benefits
   under any Award until completion of such registration or qualification of
   such Stock or other required action under any federal or state law, rule or
   regulation, listing or other required action with respect to any stock
   exchange or automated quotation system upon which the Stock or other
   Company securities are listed or quoted, or compliance with any other
   obligation of the Company, as the Committee or the Board, may consider
   appropriate, and may require any Participant to make such representations,
   furnish such information and comply with or be subject to such other
   conditions as it may consider appropriate in connection with the issuance
   or delivery of Stock or payment of other benefits in compliance with
   applicable laws, rules, and regulations, listing requirements, or other
   obligations. The foregoing notwithstanding, in connection with a Change in
   Control, the Company shall take or cause to be taken no action, and shall
   undertake or permit to arise no legal or contractual obligation, that
   results or would result in any postponement of the issuance or delivery of
   Stock or payment of benefits under any Award or the imposition of any other
   conditions on such issuance, delivery or payment, to the extent that such
   postponement or other condition would represent a greater burden on a
   Participant than existed on the 90th day preceding the Change in Control.

     (b) LIMITS ON TRANSFERABILITY; BENEFICIARIES. No Award or other right or
   interest of a Participant under the Plan, including any Award or right
   which constitutes a derivative security as generally defined in Rule
   16a-1(c) under the Exchange Act, shall be pledged, hypothecated or
   otherwise encumbered or subject to any lien, obligation or liability of
   such Participant to any party (other than the Company or a Subsidiary), or
   assigned or transferred by such Participant otherwise than by will or the
   laws of descent and distribution or to a Beneficiary upon the death of a
   Participant, and such Awards or rights that may be exercisable shall be
   exercised during the lifetime of the Participant only by the Participant or
   his or her guardian or legal representative, except that Awards and other
   rights (other than ISOs and SARs in tandem therewith) may be transferred to
   one or more Beneficiaries or other transferees during the lifetime of the
   Participant, and may be exercised by such transferees in accordance with
   the terms of such Award, but only if and to the extent such transfers and
   exercises are permitted by the Committee or the Board pursuant to the
   express terms of an Award agreement (subject to any terms and conditions
   which the Committee or the Board may impose thereon, and further subject to
   any prohibitions or restrictions on such transfers pursuant to Rule 16b-3).
   A Beneficiary, transferee, or other person claiming any rights under the
   Plan from or through any Participant shall be subject to all terms and
   conditions of the Plan and any Award agreement applicable to such
   Participant, except as otherwise determined by the Committee or the Board,
   and to any additional terms and conditions deemed necessary or appropriate
   by the Committee or the Board.

     (c) ADJUSTMENTS. In the event that any dividend or other distribution
   (whether in the form of cash, Stock, or other property), recapitalization,
   forward or reverse split, reorganization, merger,


                                      A-15
<PAGE>

   consolidation, spin-off, combination, repurchase, share exchange,
   liquidation, dissolution or other similar corporate transaction or event
   affects the Stock such that a substitution or adjustment is determined by
   the Committee or the Board to be appropriate in order to prevent dilution
   or enlargement of the rights of Participants under the Plan, then the
   Committee or the Board shall, in such manner as it may deem equitable,
   substitute or adjust any or all of (i) the number and kind of shares of
   Stock which may be delivered in connection with Awards granted thereafter,
   (ii) the number and kind of shares of Stock by which annual perperson Award
   limitations are measured under Section 5 hereof, (iii) the number and kind
   of shares of Stock subject to or deliverable in respect of outstanding
   Awards and (iv) the exercise price, grant price or purchase price relating
   to any Award and/or make provision for payment of cash or other property in
   respect of any outstanding Award. In addition, the Committee (and the Board
   if and only to the extent such authority is not required to be exercised by
   the Committee to comply with Code Section 162(m)) is authorized to make
   adjustments in the terms and conditions of, and the criteria included in,
   Awards (including Performance Awards and performance goals, and Annual
   Incentive Awards and any Annual Incentive Award pool or performance goals
   relating thereto) in recognition of unusual or non-recurring events
   (including, without limitation, events described in the preceding sentence,
   as well as acquisitions and dispositions of businesses and assets)
   affecting the Company, any Subsidiary or any business unit, or the
   financial statements of the Company or any Subsidiary, or in response to
   changes in applicable laws, regulations, accounting principles, tax rates
   and regulations or business conditions or in view of the Committee's
   assessment of the business strategy of the Company, any Subsidiary or
   business unit thereof, performance of comparable organizations, economic
   and business conditions, personal performance of a Participant, and any
   other circumstances deemed relevant; provided that no such adjustment shall
   be authorized or made if and to the extent that such authority or the
   making of such adjustment would cause Options, SARs, Performance Awards
   granted under Section 8(b) hereof or Annual Incentive Awards granted under
   Section 8(c) hereof to Participants designated by the Committee as Covered
   Employees and intended to qualify as "performance-based compensation" under
   Code Section 162(m) and the regulations thereunder to otherwise fail to
   qualify as "performance-based compensation" under Code Section 162(m) and
   regulations thereunder.

     (d) TAXES. The Company and any Subsidiary is authorized to withhold from
   any Award granted, any payment relating to an Award under the Plan,
   including from a distribution of Stock, or any payroll or other payment to
   a Participant, amounts of withholding and other taxes due or potentially
   payable in connection with any transaction involving an Award, and to take
   such other action as the Committee or the Board may deem advisable to
   enable the Company and Participants to satisfy obligations for the payment
   of withholding taxes and other tax obligations relating to any Award. This
   authority shall include authority to withhold or receive Stock or other
   property and to make cash payments in respect thereof in satisfaction of a
   Participant's tax obligations, either on a mandatory or elective basis in
   the discretion of the Committee.

     (e) CHANGES TO THE PLAN AND AWARDS. The Board may amend, alter, suspend,
   discontinue or terminate the Plan, or the Committee's authority to grant
   Awards under the Plan, without the consent of stockholders or Participants,
   except that any amendment or alteration to the Plan shall be subject to the
   approval of the Company's stockholders not later than the annual meeting
   next following such Board action if such stockholder approval is required
   by any federal or state law or regulation (including, without limitation,
   Rule 16b-3 or Code Section 162(m)) or the rules of any stock exchange or
   automated quotation system on which the Stock may then be listed or quoted,
   and the Board may otherwise, in its discretion, determine to submit other
   such changes to the Plan to stockholders for approval; provided that,
   without the consent of an affected Participant, no such Board action may
   materially and adversely affect the rights of such Participant under any
   previously granted and outstanding Award. The Committee or the Board may
   waive any conditions or rights under, or amend, alter, suspend, discontinue
   or terminate any Award theretofore granted and any Award agreement relating
   thereto, except as otherwise provided in the Plan; provided that, without
   the consent of an affected Participant, no such Committee or the Board
   action may materially and adversely affect the rights of such Participant
   under such Award. Notwithstanding


                                      A-16
<PAGE>

   anything in the Plan to the contrary, if any right under this Plan would
   cause a transaction to be ineligible for pooling of interest accounting
   that would, but for the right hereunder, be eligible for such accounting
   treatment, the Committee or the Board may modify or adjust the right so
   that pooling of interest accounting shall be available, including the
   substitution of Stock having a Fair Market Value equal to the cash
   otherwise payable hereunder for the right which caused the transaction to
   be ineligible for pooling of interest accounting.

     (f) LIMITATION ON RIGHTS CONFERRED UNDER PLAN. Neither the Plan nor any
   action taken hereunder shall be construed as (i) giving any Eligible Person
   or Participant the right to continue as an Eligible Person or Participant
   or in the employ of the Company or a Subsidiary; (ii) interfering in any
   way with the right of the Company or a Subsidiary to terminate any Eligible
   Person's or Participant's employment at any time, (iii) giving an Eligible
   Person or Participant any claim to be granted any Award under the Plan or
   to be treated uniformly with other Participants and employees, or (iv)
   conferring on a Participant any of the rights of a stockholder of the
   Company unless and until the Participant is duly issued or transferred
   shares of Stock in accordance with the terms of an Award.

     (g) UNFUNDED STATUS OF AWARDS; CREATION OF TRUSTS. The Plan is intended
   to constitute an "unfunded" plan for incentive and deferred compensation.
   With respect to any payments not yet made to a Participant or obligation to
   deliver Stock pursuant to an Award, nothing contained in the Plan or any
   Award shall give any such Participant any rights that are greater than
   those of a general creditor of the Company; provided that the Committee may
   authorize the creation of trusts and deposit therein cash, Stock, other
   Awards or other property, or make other arrangements to meet the Company's
   obligations under the Plan. Such trusts or other arrangements shall be
   consistent with the "unfunded" status of the Plan unless the Committee
   otherwise determines with the consent of each affected Participant. The
   trustee of such trusts may be authorized to dispose of trust assets and
   reinvest the proceeds in alternative investments, subject to such terms and
   conditions as the Committee or the Board may specify and in accordance with
   applicable law.

     (h) NON-EXCLUSIVITY OF THE PLAN. Neither the adoption of the Plan by the
   Board nor its submission to the stockholders of the Company for approval
   shall be construed as creating any limitations on the power of the Board or
   a committee thereof to adopt such other incentive arrangements as it may
   deem desirable including incentive arrangements and awards which do not
   qualify under Code Section 162(m).

     (i) PAYMENTS IN THE EVENT OF FORFEITURES; FRACTIONAL SHARES. Unless
   otherwise determined by the Committee or the Board, in the event of a
   forfeiture of an Award with respect to which a Participant paid cash or
   other consideration, the Participant shall be repaid the amount of such
   cash or other consideration. No fractional shares of Stock shall be issued
   or delivered pursuant to the Plan or any Award. The Committee or the Board
   shall determine whether cash, other Awards or other property shall be
   issued or paid in lieu of such fractional shares or whether such fractional
   shares or any rights thereto shall be forfeited or otherwise eliminated.

     (j) GOVERNING LAW. The validity, construction and effect of the Plan, any
   rules and regulations under the Plan, and any Award agreement shall be
   determined in accordance with the laws of the State of Florida without
   giving effect to principles of conflicts of laws, and applicable federal
   law.

     (k) PLAN EFFECTIVE DATE AND STOCKHOLDER APPROVAL; TERMINATION OF PLAN.
   The Plan shall become effective on the Effective Date, subject to
   subsequent approval within 12 months of its adoption by the Board by
   stockholders of the Company eligible to vote in the election of directors,
   by a vote sufficient to meet the requirements of Code Sections 162(m) and
   422, Rule 16b-3 under the Exchange Act, applicable NASDAQ requirements, and
   other laws, regulations, and obligations of the Company applicable to the
   Plan. Awards may be granted subject to stockholder approval, but may not be
   exercised or otherwise settled in the event stockholder approval is not
   obtained. The Plan shall terminate at such time as no shares of Common
   Stock remain available for issuance under the Plan and the Company has no
   further rights or obligations with respect to outstanding Awards under the
   Plan.


                                      A-17

<PAGE>
                                                                      APPENDIX A

                   REVOCABLE PROXY
             DENTAL CARE ALLIANCE, INC.


  [X]    PLEASE MARK VOTES
         AS IN THIS EXAMPLE


   THIS PROXY IS SOLICITED ON BEHALF OF THE 
        COMPANY'S BOARD OF DIRECTORS
             COMMON STOCK

<TABLE>
<S>                                                                       <C>                                                       
     The  undersigned,  a holder  of Common  Stock of Dental  Care        (1)  ELECTION  OF MITCHELL B. OLAN AND CURTIS LEE SMITH AS
Alliance,  Inc., a Delaware  corporation (the  "Company"),  hereby             CLASS I DIRECTORS.
appoints  Dr.  Steven  Matzkin and David P.  Nichols,  and each of        
them,  as  proxies  for the  undersigned,  each with full power of                  FOR           WITHHOLD        FOR ALL EXCEPT
substitution,  for and in the name of the  undersigned  to act for                  [ ]              [ ]                [ ] 
the  undersigned  and to vote,  as designated  hereon,  all of the
shares of stock of the Company  that the  undersigned  is entitled        
to  vote  at  the  1998  Annual  Meeting  of  Stockholders  of the        INSTRUCTION:   TO  WITHHOLD  AUTHORITY  TO  VOTE  FOR  ANY
Company,  to be held on  Wednesday,  May 27, 1998,  at 10:00 a.m.,        INDIVIDUAL  NOMINEE,  MARK "FOR ALL EXCEPT" AND WRITE THAT
local  time,  at  the  Hyatt-Sarasota,   Boulevard  of  the  Arts,        NOMINEE'S NAME IN THE SPACE PROVIDED BELOW.
Sarasota,  Florida,  and  at  any  adjournments  or  postponements
thereof.
                                                                          ----------------------------------------------------------
                                                                          (2)  PROPOSAL to approve and ratify the Company's 1997
                                                                               Executive Incentive Compensation Plan.


                                                                                    FOR             AGAINST          ABSTAIN
                                                                                    [ ]                [ ]              [ ]

                                                                          (3)  Upon such other  matters as may properly  come before
                                                                               the   Annual   Meeting   and  any   adjournments   or
                                                                               postponements  thereof.  In  their  discretion,   the
                                                                               proxies  are  authorized  to  vote  upon  such  other
                                                                               business  as may  properly  come  before  the  Annual
                                                                               Meeting,   and  any   adjournments  or  postponements
                                                                               thereof.

                                            -----------------------
                                            Date                               THE  BOARD  OF  DIRECTORS  RECOMMENDS  A VOTE FOR THE

   PLEASE BE SURE TO SIGN AND DATE THIS                                   ELECTION OF DIRECTORS AND THE OTHER PROPOSALS SET FORTH.
         PROXY IN THE BOX BELOW.
- -------------------------------------------------------------------
                                                                               THIS PROXY, WHEN PROPERLY EXECUTED,  WILL BE VOTED IN
                                                                          THE   MANNER    DIRECTED   HEREIN   BY   THE   UNDERSIGNED
                                                                          STOCKHOLDER.  IF NO DIRECTION IS MADE,  THIS PROXY WILL BE
                                                                          VOTED "FOR" ALL OF THE PROPOSALS.

- -------------------------------------------------------------------
Stockholder sign above              Co-holder (if any) sign above

    /dagger/                                                                                                               /dagger/
                       DETACH ABOVE CARD, SIGN, DATE AND MAIL IN POSTAGE PAID ENVELOPE PROVIDED.     
  
                                             DENTAL CARE ALLIANCE, INC.

- ------------------------------------------------------------------------------------------------------------------------------------
   IMPORTANT: Please sign exactly as your name appears and mail it promptly even
though you now plan to attend the meeting. When shares are held by joint
tenants, both should sign. When signing as attorney, executor, administrator,
trustee or guardian, please give full title as such. If a corporation, please
sign in full corporate name by president or other authorized officer. If a
partnership, please sign in partnership name by authorized person.

                        PLEASE MARK, SIGN, DATE AND RETURN THIS PROXY CARD PROMPTLY IN THE ENVELOPE PROVIDED.
                                         NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES.

- ------------------------------------------------------------------------------------------------------------------------------------
</TABLE>




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