HEALTHWORLD CORP
SC 13G, 1999-08-12
ADVERTISING AGENCIES
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<PAGE>
                       SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549


                                  SCHEDULE 13G
                                 (Rule 13d-102)

             INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT
           TO RULES 13d-1(b)(c), AND (d) AND AMENDMENTS THERETO FILED
                            PURSUANT TO RULE 13d-2(b)
                               (Amendment No. )(1)

                             Healthworld Corporation
                             -----------------------
                                (Name of Issuer)

                          Common Stock, $.01 Par Value
                         ------------------------------
                         (Title of Class of Securities)

                                    42222E103
                                 --------------
                                 (CUSIP Number)

                                    08/03/99
             -------------------------------------------------------
             (Date of Event Which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule
is filed:

        | |                Rule 13d-1(b)

        |X|                Rule 13d-1(c)

        | |                Rule 13d-1(d)

- ------------------------

(1) The remainder of this cover page shall be filled out for a reporting
person's initial filing on this form with respect to the subject class of
securities, and for any subsequent amendment containing information which would
alter the disclosures provided in a prior cover page.

     The information required in the remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Securities Exchange
Act of 1934 or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).

                               Page 1 of 5 Pages
<PAGE>

<TABLE>


CUSIP No. 42222E103                                           Page 2 of 5 Pages

                                       13G

- -----------------------------------------------------------------------------------------------------------------------------------
    1      NAME OF REPORTING PERSONS
<S>         <C>                           <C>  <C>                                                 <C>        <C>
           I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)


                    Spencer Falk
- -----------------------------------------------------------------------------------------------------------------------------------
    2      CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                                                                   (a) | |

                                                                                                   (b) | |

- -----------------------------------------------------------------------------------------------------------------------------------
    3      SEC USE ONLY



- -----------------------------------------------------------------------------------------------------------------------------------
    4      CITIZENSHIP OR PLACE OF ORGANIZATION


                    United States
- -----------------------------------------------------------------------------------------------------------------------------------
              NUMBER OF                   5    SOLE VOTING POWER

                SHARES                                  561,515
                                        -------------------------------------------------------------------------------------------
             BENEFICIALLY                 6    SHARED VOTING POWER

               OWNED BY                                 0
                                        -------------------------------------------------------------------------------------------
                 EACH                     7    SOLE DISPOSITIVE POWER

              REPORTING
                                                        561,515
                                        -------------------------------------------------------------------------------------------
                PERSON                    8    SHARED DISPOSITIVE POWER

                 WITH                                   0
- -----------------------------------------------------------------------------------------------------------------------------------
    9      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

                    561,515
- -----------------------------------------------------------------------------------------------------------------------------------
   10      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*

                                                                                                              | |

- -----------------------------------------------------------------------------------------------------------------------------------
   11      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9


                    7.6%
- -----------------------------------------------------------------------------------------------------------------------------------
   12      TYPE OF REPORTING PERSON*


                    IN
- -----------------------------------------------------------------------------------------------------------------------------------
</TABLE>
                      *SEE INSTRUCTION BEFORE FILLING OUT!

                               Page 2 of 5 Pages

<PAGE>



Item 1 (a).       Name of Issuer:

                  Healthworld Corporation.

Item 1 (b).       Address of Issuer's Principal Executive Offices:

                  100 Avenue of the Americas, New York, NY 10013.

Item 2 (a).       Name of Person Filing:

                  Spencer Falk

Item 2 (b).       Address of Principal Business Office or, if None, Residence:

                  c/o Healthworld Corporation, 100 Avenue of the Americas,
                  New York, NY 10013.

Item 2 (c).       Citizenship:

                  United States.

Item 2 (d).       Title of Class of Securities:

                  Common Stock, par value $.01 per share.

Item 2 (e).       CUSIP Number:

                  42222E103.

Item 3.           If This Statement is Filed Pursuant to Rule 13d-1(b), or
                  13d-2(b) or (c), Check Whether the Person Filing is a:

                  (a) |_| Broker and dealer registered under Section 15 of the
                          Exchange Act.

                  (b) |_| Bank as defined in Section 3(a)(6) of the Exchange
                          Act.

                  (c) |_| Insurance company as defined in Section 3(a)(19) of
                          the Exchange Act.

                  (d) |_| Investment company registered under Section 8 of the
                          Investment Company Act.

                  (e) |_| An investment adviser in accordance with Rule
                          13d-1(b)(1)(ii)(E);

                  (f) |_| An employee benefit plan or endowment fund in
                          accordance with Rule 13d-1(b)(1)(ii)(F);

                  (g) |_| A parent holding company or control person in
                          accordance with Rule 13d-1(b)(1)(ii)(G);

                  (h) |_| A savings association as defined in Section 3(b) of
                          the Federal Deposit Insurance Act;

                  (i) |_| A church plan that is excluded from the definition of
                          an investment company under Section 3(c)(14) of the
                          Investment Company Act;

                  (j) |_| Group, in accordance with Rule 13d-1(b)(1)(ii)(J).

                               Page 3 of 5 Pages

<PAGE>

                  If this statement is filed pursuant to Rule 13d-1(c), check
                  this box.  |X|

Item 4.           Ownership

                  (a) Amount beneficially owned: As of August 3, 1999, the
                  Reporting Person beneficially owned 561,515 shares of Common
                  Stock which includes (i) 505,363 shares of Common Stock held
                  directly by the Reporting Person and (ii) 56,152 shares of
                  Common Stock held by The Spencer Falk Grantor Retained Annuity
                  Trust u/t/a/d March 5, 1999 (the "Trust"). The Reporting
                  Person is the trustee of the Trust and, pursuant to the terms
                  of the Trust, possesses sole voting and dispositive power with
                  respect to the shares of Common Stock held by the Trust.

                  (b) Percent of class: As of August 3, 1999, the Issuer had
                  outstanding 7,431,348 shares of Common Stock. The 561,515
                  shares of Common Stock held beneficially by the Reporting
                  Person represented 7.6% of the outstanding shares of Common
                  Stock.

                  (c) Number of Shares as to which the Reporting Person has:

                          (i) sole power to vote or direct the vote: 561,515;

                         (ii) shared power to vote or to direct the vote: 0;

                        (iii) sole power to dispose or direct the disposition
                              of: 561,515; and

                         (iv) shared power to dispose or to direct the
                              disposition of: 0.

Item 5.           Ownership of Five Percent or Less of a Class

                  If this statement is being filed to report the fact that as of
                  the date hereof the reporting person has ceased to be the
                  beneficial owner of more than five percent of the class of
                  securities, check the following |_|.

Item 6.           Ownership of More than Five Percent on Behalf of Another
                  Person

                  Not applicable.

Item 7.           Identification and Classification of the Subsidiary Which
                  Acquired The Security Being Reported on By The Parent Holding
                  Company

                  Not applicable.

Item 8.           Identification and Classification of Members of the Group

                  Not applicable.

Item 9.           Notice of Dissolution of Group

                  Not applicable.

Item 10.          Certification

     By signing below I certify that, to the best of my knowledge and belief,
the securities referred to above were not acquired and are not held for the
purpose of or with the effect of changing or influencing the control of the
issuer of the securities and were not acquired and are not held in connection
with or as a participant in any transaction having that purpose or effect.

                               Page 4 of 5 Pages

<PAGE>

                                    SIGNATURE

     After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.


                                                August 9, 1999
                                                --------------
                                                    (Date)


                                                /s/ Spencer Falk
                                                ----------------
                                                   (Signature)

                                                SPENCER FALK
                                                ------------
                                                (Name/Title)


                               Page 5 of 5 Pages



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