SHOPPING COM
SC 13G/A, 1998-08-07
DEPARTMENT STORES
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<PAGE>
                     SECURITIES AND EXCHANGE COMMISSION
                          Washington, D.C. 20549

                                SCHEDULE 13G

            Information Statement Pursuant to Rules 13d-1 and 13d-2
                Under the Securities Exchange Act of 1934
                             (Amendment No. 2)

                 Shopping.Com, a California Corporation
                 --------------------------------------
                              (Name of Issuer)

                 Common Stock, No Par Value Per Share
                 --------------------------------------
                       (Title of Class of Securities)

                                 82509Q106
                 --------------------------------------
                              (CUSIP Number)


   *The remainder of this cover page shall be filled out for a reporting 
person's initial filing on this form with respect to the subject class of 
securities, and for any subsequent amendment containing information which 
would alter the disclosures provided in a prior page.

   The information required in the remainder of this cover page shall not be 
deemed to be "filed" for the purpose of Section 18 of the Securities Exchange 
Act of 1934 ("Act") or otherwise subject to the liabilities of that section 
of the Act but shall be subject to all other provisions of the Act (however, 
see the Notes).

                        (Continued on following page(s))


                              Page 1 of  6  Pages
                                        --- 

<PAGE>

CUSIP No. 82509Q106                 13G/A2                Page  2  of  6  Pages
          ---------                                            ---    --- 

                             
- -------------------------------------------------------------------------------
 (1) Names of Reporting Persons.  S.S. or I.R.S. Identification Nos. of Above
     Persons
                            William D. Long
- -------------------------------------------------------------------------------
 (2) Check the Appropriate Box if a Member     (a)  / /
     of a Group*                               (b)  /X/
- -------------------------------------------------------------------------------
 (3) SEC Use Only

- -------------------------------------------------------------------------------
 (4) Citizenship or Place of Organization
                      United States of America
- -------------------------------------------------------------------------------
Number of Shares              (5) Sole Voting
 Beneficially                       Power               179,601
 Owned by                    --------------------------------------------------
 Each Reporting               (6) Shared Voting
 Person With                        Power                11,000
                             --------------------------------------------------
                              (7) Sole Dispositive
                                    Power               179,601
                             --------------------------------------------------
                              (8) Shared Dispositive
                                    Power                11,000
- -------------------------------------------------------------------------------
 (9) Aggregate Amount Beneficially Owned by Each Reporting Person
                       190,601
- -------------------------------------------------------------------------------
(10) Check Box if the Aggregate Amount in Row (9) Excludes Certain Shares*
                       Not Applicable
- -------------------------------------------------------------------------------
(11) Percent of Class Represented by Amount in Row (9)
                         4.7%
- -------------------------------------------------------------------------------
(12) Type of Reporting Person*
                         IN
- -------------------------------------------------------------------------------
                    *SEE INSTRUCTION BEFORE FILLING OUT!

<PAGE>

                                                          Page  3  of  6  Pages
                                                               ---    --- 


ITEM 1(A).  NAME OF ISSUER

This statement on Schedule 13G/A2 (the "Schedule 13G") relates to the Common 
Stock, no par value per share (the "Common Stock" or the "Shares"), issued by 
Shopping.Com, a California Corporation (the "Company"), and is being filed
pursuant to Rule 13d-2.
- -------------------------------------------------------------------------------


ITEM 1(B).  ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES

The Company's principal executive offices are located at 2101 East Coast 
Highway, Garden Level, Corona Del Mar, California 92625

- -------------------------------------------------------------------------------


ITEM 2(A).  NAME OF PERSON(S) FILING

This Schedule 13G/A2 is being filed by William D. Long & Kay K. Long TTEES UTD 
12/31/86 FBO Long Family Trust (the "Long Family Trust"); William D. Long, 
Ken Thomson, Edward Harris TTEES: BEK Investment Trust, dated 2/16/94 (the 
"BEK Trust and collectively with the Long Family Trust, the "Trusts" and 
together with William D. Long, the "Reporting Persons"). The Reporting 
Persons are making this single, joint filing because they may be deemed to 
constitute a "group" within the meaning of Section 13d-1(k)(1).
- -------------------------------------------------------------------------------


ITEM 2(B).  ADDRESS OF PRINCIPAL BUSINESS OFFICE OR, IF NONE, RESIDENCE

The business address of each of the Reporting Persons is P.O. Box 522, 
Glenbrook, Nevada 89413.
- -------------------------------------------------------------------------------


ITEM 2(C).  CITIZENSHIP

William D. Long is a United States citizen. The Long Family Trust was 
established under the laws of the State of California. The BEK Investment 
Trust was established under the laws of the state of Colorado.
- -------------------------------------------------------------------------------


ITEM 2(D).  TITLE OF CLASS OF SECURITIES

Common Stock, No Par Value
- -------------------------------------------------------------------------------


ITEM 2(E).  CUSIP NUMBER

82509Q106
- -------------------------------------------------------------------------------


ITEM 3.  IF THIS STATEMENT IS FILED PURSUANT TO RULES 13D-1(B), OR 13D-2(B),
  OR (C) CHECK WHETHER THE PERSON FILING IS A

    (a) / / Broker or Dealer registered under Section 15 of the Act

    (b) / / Bank as defined in section 3(a)(6) of the Act

    (c) / / Insurance Company as defined in section 3(a)(19) of the Act

    (d) / / Investment Company registered under section 8 of the Investment
            Company Act

    (e) / / Investment Adviser registered under section 203 of the Investment
            Advisers Act of 1940

    (f) / / Employee Benefit Plan, Pension Fund which is subject to the
            provisions of the Employee Retirement Income Security Act of 1974
            or Endowment Fund; see Rule 13d-1(b)(1)(ii)(F)

    (g) / / Parent Holding Company, in accordance with Rule 13d-1(b)(ii)(G)
            (Note: See Item 7)

    (h) / / A savings association as defined in Section 3(b) of the Federal 
            Deposit Insurance Act (12 U.S.C. 18D);

    (i) / / A church plan that is excluded from the definition of an 
            investment company under section 3(c)(14) of the Investment 
            Company Act of 1940 (15 USC 80a-3);

    (j) / / Group, in accordance with Rule 13d-1(b)(1)(ii)(J)

    If this statement is filed pursuant to Section 240.13d-1(c), check this 
box [X].

<PAGE>
                                                          Page  4  of  6  Pages
                                                               ---    --- 

ITEM 4.  OWNERSHIP

    (a) Amount Beneficially Owned:
        118,301
    ---------------------------------------------------------------------------

    (b) Percent of Class:
        2.9%
    ---------------------------------------------------------------------------

    (c) Number of shares as to which such person has:

          (i) sole power to vote or to direct the vote
              118,301
              -----------------------------------------------------------------
         (ii) shared power to vote or to direct the vote
              0
              -----------------------------------------------------------------
        (iii) sole power to dispose or to direct the disposition of
              118,301
              -----------------------------------------------------------------
         (iv) shared power to dispose or to direct the disposition of
              0
              -----------------------------------------------------------------

ITEM 5.  OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS

If this statement is being filed to report the fact that as of the date hereof
the reporting person has ceased to be the beneficial owner of more than five
percent of the class of securities, check the following.  /X/


ITEM 6.  OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON
Not Applicable
- -------------------------------------------------------------------------------


ITEM 7.  IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED
  THE SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY
Not Applicable
- -------------------------------------------------------------------------------


ITEM 8.  IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP
Exhibit 1 Joint Filing Agreement among the Reporting Persons pursuant to
          Rule 13(d)-1(f)(1)(iii)
Exhibit 2 Transactions of Reporting Persons since February 13, 1998
- -------------------------------------------------------------------------------


ITEM 9.  NOTICE OF DISSOLUTION OF GROUP
Not Applicable
- -------------------------------------------------------------------------------


ITEM 10. CERTIFICATION

    By signing below I certify that, to the best of my knowledge and belief, 
the securities referred to above were not acquired and are not held for the 
purpose of or with the effect of changing or influencing the control of the 
issuer of the securities and were not acquired and are not held in connection 
with or as a participant in any transaction having that purpose and or effect.

                                  SIGNATURE

    After reasonable inquiry and to the best of my knowledge and belief, I 
certify that the information set forth in this statement is true, complete 
and correct.

                                       WILLIAM D. LONG

                                       August 6, 1998
                                       ----------------------------------------
                                       (Date)

                                       /s/ William D. Long
                                       ----------------------------------------
                                       (Signature)

                                       WILLIAM D. LONG
                                       ----------------------------------------
                                       (Name/Title)



<PAGE>
                                                          Page  5  of  6  Pages
                                                               ---    --- 

ITEM 4.  OWNERSHIP

    (a) Amount Beneficially Owned:
        61,300
    ---------------------------------------------------------------------------

    (b) Percent of Class:
        1.5%
    ---------------------------------------------------------------------------

    (c) Number of shares as to which such person has:

          (i) sole power to vote or to direct the vote
              61,300
              -----------------------------------------------------------------
         (ii) shared power to vote or to direct the vote
              0
              -----------------------------------------------------------------
        (iii) sole power to dispose or to direct the disposition of
              61,300
              -----------------------------------------------------------------
         (iv) shared power to dispose or to direct the disposition of
              0
              -----------------------------------------------------------------

ITEM 5.  OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS

If this statement is being filed to report the fact that as of the date hereof
the reporting person has ceased to be the beneficial owner of more than five
percent of the class of securities, check the following.  /X/


ITEM 6.  OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON
Not Applicable
- -------------------------------------------------------------------------------


ITEM 7.  IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED
  THE SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY
Not Applicable
- -------------------------------------------------------------------------------


ITEM 8.  IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP
Exhibit 1 Joint Filing Agreement among Reporting Persons pursuant to
          Rule 13(d)-1(f)(1)(iii)
Exhibit 2 Transactions of Reporting Persons since February 13, 1998
- -------------------------------------------------------------------------------


ITEM 9.  NOTICE OF DISSOLUTION OF GROUP
Not Applicable
- -------------------------------------------------------------------------------


ITEM 10. CERTIFICATION

    By signing below I certify that, to the best of my knowledge and belief, 
the securities referred to above were not acquired and are not held for the 
purpose of or with the effect of changing or influencing the control of the 
issuer of the securities and were not acquired and are not held in connection 
with or as a participant in any transaction having that purpose or effect.

                                  SIGNATURE

    After reasonable inquiry and to the best of my knowledge and belief, I 
certify that the information set forth in this statement is true, complete 
and correct.

                                       WILLIAM D. LONG & KAY K. LONG TTEES UTD
                                       12/31/86 FBO LONG FAMILY TRUST

                                       August 6, 1998
                                       ----------------------------------------
                                       (Date)

                                       /s/ William D. Long
                                       ----------------------------------------
                                       (Signature)

                                       WILLIAM D. LONG/TRUSTEE OF LONG FAMILY 
                                       TRUST
                                       ----------------------------------------
                                       (Name/Title)



<PAGE>
                                                          Page  6  of  6  Pages
                                                               ---    --- 

ITEM 4.  OWNERSHIP

    (a) Amount Beneficially Owned:
        11,000
    ---------------------------------------------------------------------------

    (b) Percent of Class:
        .002%
    ---------------------------------------------------------------------------

    (c) Number of shares as to which such person has:

          (i) sole power to vote or to direct the vote
              0
              -----------------------------------------------------------------
         (ii) shared power to vote or to direct the vote
              11,000
              -----------------------------------------------------------------
        (iii) sole power to dispose or to direct the disposition of
              0
              -----------------------------------------------------------------
         (iv) shared power to dispose or to direct the disposition of
              11,000
              -----------------------------------------------------------------

ITEM 5.  OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS

If this statement is being filed to report the fact that as of the date hereof
the reporting person has ceased to be the beneficial owner of more than five
percent of the class of securities, check the following.  /X/


ITEM 6.  OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON
Not Applicable
- -------------------------------------------------------------------------------


ITEM 7.  IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED
  THE SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY
Not Applicable
- -------------------------------------------------------------------------------


ITEM 8.  IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP
Exhibit 1 Joint Filing Agreement among the Reporting Persons pursuant to 
          Rule 13(d)-1(f)(1)(iii)
Exhibit 2 Transactions of Reporting Persons since February 13, 1998
- -------------------------------------------------------------------------------


ITEM 9.  NOTICE OF DISSOLUTION OF GROUP
Not Applicable
- -------------------------------------------------------------------------------


ITEM 10. CERTIFICATION

    By signing below I certify that, to the best of my knowledge and belief, 
the securities referred to above were not acquired and are not held for the 
purpose of or with the effect of changing or influencing the control of the 
issuer of the securities and were not acquired and are not held in connection 
with or as a participant in any transaction having that purpose or effect.

                                  SIGNATURE

    After reasonable inquiry and to the best of my knowledge and belief, I 
certify that the information set forth in this statement is true, complete 
and correct.

                                       WILLIAM LONG, KEN THOMSON, EDWARD HARRIS 
                                       TTEES: BEK INVESTMENT TRUST, UTD 2/16/94

                                       August 6, 1998
                                       ----------------------------------------
                                       (Date)

                                       /s/ William Long
                                       ----------------------------------------
                                       (Signature)

                                       WILLIAM LONG/TRUSTEE OF BEK 
                                       INVESTMENT TRUST
                                       ----------------------------------------
                                       (Name/Title)


<PAGE>

                                                                      EXHIBIT 1

                                 JOINT FILING AGREEMENT

     Agreement among William D. Long; William D. Long & Kay K. Long TTEES UTD 
12/31/86 FBO LONG FAMILY TRUST and WILLIAM LONG, KEN THOMSON & EDWARD HARRIS 
TTEES; BEK INVESTMENT TRUST UTD 2/16/94, whereby in accordance with Rule 
13d-1(k)(2) under the Securities Exchange Act of 1934, as amended, each of 
the persons named below agrees to a single joint filing on behalf of each of 
them of a Statement on Schedule 13G/A2 with respect to the common stock, no par
value per share of Shopping.Com, a California Corporation, and further agrees 
that this Joint Filing Agreement be included as an exhibit to such joint 
filings provided that,as contemplated by Rule 13d-1(k)(1)(iii), no person 
shall be responsible for the completeness or accuracy of the information 
concerning the other persons making the filing, unless such person knows or 
has reason to believe that such information is inaccurate.

     In evidence thereof the undersigned, being duly authorized, hereby 
execute this Agreement in counterpart as of this 6th day of August, 1998.

/s/ William D. Long
- -------------------------------
WILLIAM D. LONG


THE LONG FAMILY TRUST


/s/ William D. Long
- -------------------------------
WILLIAM D. LONG


BEK INVESTMENT TRUST


/s/ William D. Long
- -------------------------------
WILLIAM D. LONG



<PAGE>

                                                                      EXHIBIT 2

     The following table sets forth information with respect to each 
transaction in the Shares by the Reporting Perons subsequent to February 13, 
1998. All transactions were effected in the open market on the 
over-the-counter bulletin board through a broker and reflects the trade date 
of each such transaction.

                          Transactions in Shares by
                            The Long Family Trust

<TABLE>
<CAPTION>
                   Number of Shares
Date               Purchased/(Sold)            Price Per Share
- ----               ----------------            ---------------
<S>                <C>                         <C>
2/13/98                90,000                       $20.00
2/13/98                52,000                       $32.00
4/14/98                (5,000)                      $34.00
4/16/98                (5,000)                      $23.00
4/28/98                (5,000)                      $22.00
5/01/98                (5,000)                      $22.00
5/01/98                (5,000)                      $22.00
6/10/98                (2,000)                      $23.775
6/11/98               (18,200)                      $24.124
6/19/98                (5,000)                      $23.75
6/25/98                (4,000)                      $24.125
6/25/98                (2,000)                      $24.25
7/2/98                 (5,000)                      $23.75
7/2/98                 (1,000)                      $23.75
7/8/98                 (2,000)                      $24.8125
7/10/98                (1,000)                      $24.8125
7/14/98                (2,500)                      $24.50
7/14/98               (10,000)                      $24.50
7/15/98                (1,000)                      $24.50
7/16/98                (4,000)                      $24.625
7/16/98                (2,000)                      $24.50
7/18/98                (6,800)                      $24.75
7/22/98                (1,400)                      $25.50
7/24/98                  (500)                      $25.00
7/24/98                (1,200)                      $25.00
7/27/98                (2,000)                      $25.00
7/27/98                (1,900)                      $25.00
7/27/98                  (500)                      $25.00
7/27/98                (1,800)                      $25.00
7/27/98                  (500)                      $25.00
7/27/98                (1,200)                      $25.00
7/27/98                  (500)                      $25.00
7/27/98                (1,900)                      $25.00
7/28/98                  (500)                      $25.00
7/28/98                  (200)                      $25.00
7/28/98                  (500)                      $25.00
7/28/98                  (400)                      $25.00
7/28/98                  (500)                      $25.00
7/28/98                  (200)                      $25.00
7/28/98                  (500)                      $25.00
7/28/98                  (500)                      $25.00
7/28/98                  (100)                      $25.00
7/28/98                  (500)                      $25.00
7/28/98                  (200)                      $25.00
7/28/98                  (500)                      $25.00
7/28/98                  (400)                      $25.00
7/29/98                  (500)                      $25.00
7/29/98                  (200)                      $25.00
7/29/98                  (500)                      $25.00
7/29/98                 (1800)                      $25.00
7/31/98                  (500)                      $25.00
7/31/98                  (700)                      $25.00
7/31/98                  (500)                      $25.00
7/31/98                (1,300)                      $25.00
7/31/98                  (500)                      $25.00
7/31/98                  (400)                      $25.00
8/3/98                 (2,000)                      $25.00
8/4/98                   (500)                      $25.00
8/4/98                   (900)                      $25.00
8/4/98                   (500)                      $25.00
8/4/98                 (1,100)                      $25.00
8/4/98                   (500)                      $25.00
8/4/98                 (1,400)                      $25.00
8/4/98                 (4,000)                      $25.00
8/4/98                 (3,000)                      $25.00

</TABLE>


                          Transactions in Shares by the
                              BEK Investment Trust

<TABLE>
<CAPTION>
                   Number of Shares
Date               Purchased/(Sold)            Price Per Share
- ----               ----------------            ---------------
<S>                <C>                         <C>
2/23/98                 1,000                       $23.75
2/23/98                 1,000                       $22.50
2/24/98                 1,000                       $21.75
2/24/98                 1,000                       $22.0625
2/25/98                 5,000                       $21.875
2/26/98                 1,000                       $22.125
3/2/98                  1,000                       $23.125
</TABLE>





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