BILL GROSS IDEALAB INC
SC 13D/A, 2000-01-20
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<PAGE>

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                  SCHEDULE 13D
                                (AMENDMENT NO. 1)

                    UNDER THE SECURITIES EXCHANGE ACT OF 1934

                                 GOTO.COM, INC.
        -----------------------------------------------------------------
                                (Name of Issuer)

                    Common Stock, $0.0001 par value per share
        -----------------------------------------------------------------
                         (Title of Class of Securities)

                                    38348T107
        -----------------------------------------------------------------
                                 (CUSIP Number)

                                   Todd Tappin
                             Chief Financial Officer
                                 GoTo.Com, Inc.
                              140 West Union Street
                           Pasadena, California 91103
                                 (626) 685-5600
        -----------------------------------------------------------------
                  (Name, Address and Telephone Number of Person
                Authorized to Receive Notices and Communications)


                                JANUARY 17, 2000
       ------------------------------------------------------------------
             (Date of Event which Requires Filing of this Statement)


      If the filing person has previously filed a statement on Schedule 13G
      to report the  acquisition  which is subject of this Schedule  13D,
      and is filing  this statement because of Rule 13d-1(b)(3) or (4),
      check the following box:/ /.

                        (Continued on the following page)



                               Page 1 of 10 Pages
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<TABLE>
<CAPTION>


                                                     SCHEDULE 13D
<S>                              <C>                                  <C>

- -----------------------------------------------                       ----------------------------------------------

             CUSIP NO. 38348T107                                                      PAGE 2 OF 10
- -----------------------------------------------                       ----------------------------------------------


- -------- -----------------------------------------------------------------------------------------------------------
1        NAME OF REPORTING PERSON

         BILL GROSS' IDEALAB!
         TAX I.D. NO. 95-4569774

- -------- -----------------------------------------------------------------------------------------------------------
2         CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP                                                 (a) / /

                                                                                                           (b) / /
- -------- -----------------------------------------------------------------------------------------------------------
3         SEC USE ONLY

- -------- -----------------------------------------------------------------------------------------------------------
4        SOURCE OF FUNDS

         WC

- -------- -----------------------------------------------------------------------------------------------------------
5        CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
         PURSUANT TO ITEMS 2(d) or 2(e)                                                                        / /

- -------- -----------------------------------------------------------------------------------------------------------
6        CITIZENSHIP OR PLACE OF ORGANIZATION
         CALIFORNIA

- ------------------------ ------ ------------------------------------------------------------------------------------
NUMBER OF                7       SOLE VOTING POWER
SHARES                           4,174,449 SHARES
BENEFICIALLY
OWNED BY EACH            ------ ------------------------------------------------------------------------------------
REPORTING                8       SHARED VOTING POWER
PERSON WITH                      0

                         ------ ------------------------------------------------------------------------------------
                         9       SOLE DISPOSITIVE POWER
                                 4,174,449 SHARES

                         ------ ------------------------------------------------------------------------------------
                         10      SHARED DISPOSITIVE POWER
                                 0

- -------- -----------------------------------------------------------------------------------------------------------
11       AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
         4,174,449 SHARES

- -------- -----------------------------------------------------------------------------------------------------------
12       CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES
         CERTAIN SHARES                                                                                        / /

- -------- -----------------------------------------------------------------------------------------------------------
13       PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
         9.2%

- -------- -----------------------------------------------------------------------------------------------------------
14       TYPE OF REPORTING PERSON

         CO

- -------- -----------------------------------------------------------------------------------------------------------
</TABLE>

<PAGE>

                                                     SCHEDULE 13D
<TABLE>
<CAPTION>
<S><C>                                                               <C>
- -----------------------------------------------                       ----------------------------------------------
             CUSIP NO. 38348T107                                                      PAGE 3 OF 10

- -----------------------------------------------                       ----------------------------------------------


- -------- -----------------------------------------------------------------------------------------------------------
1        NAME OF REPORTING PERSON

         IDEALAB! HOLDINGS, L.L.C.
         TAX I.D. NO. 95-4729649

- -------- -----------------------------------------------------------------------------------------------------------
2        CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP                                                  (a) / /

                                                                                                           (b) / /

- -------- -----------------------------------------------------------------------------------------------------------
3        SEC USE ONLY

- -------- -----------------------------------------------------------------------------------------------------------
4        SOURCE OF FUNDS

         WC

- -------- -----------------------------------------------------------------------------------------------------------
5        CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
         PURSUANT TO ITEMS 2(d) or 2(e)                                                                        / /
- -------- -----------------------------------------------------------------------------------------------------------
6        CITIZENSHIP OR PLACE OF ORGANIZATION

         DELAWARE

- ------------------------ ------ ------------------------------------------------------------------------------------
NUMBER OF                7       SOLE VOTING POWER
SHARES
BENEFICIALLY                     9,192,882 SHARES
OWNED BY EACH
REPORTING                ------ ------------------------------------------------------------------------------------
PERSON WITH              8       SHARED VOTING POWER

                                 0

                         ------ ------------------------------------------------------------------------------------
                         9       SOLE DISPOSITIVE POWER

                                 9,192,882 SHARES

                         ------ ------------------------------------------------------------------------------------
                         10      SHARED DISPOSITIVE POWER

                                 0

- -------- -----------------------------------------------------------------------------------------------------------
11       AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

         9,192,882 SHARES

- -------- -----------------------------------------------------------------------------------------------------------
12       CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES
         CERTAIN SHARES                                                                                        / /

- -------- -----------------------------------------------------------------------------------------------------------
13       PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

         20.2%

- -------- -----------------------------------------------------------------------------------------------------------
14       TYPE OF REPORTING PERSON

         OO

- -------- -----------------------------------------------------------------------------------------------------------
</TABLE>

<PAGE>

                                                                    Page 4 of 10



ITEM 1.           SECURITY AND ISSUER.

                  This statement relates to shares of common stock, par value
$0.0001 per share (the "Common Stock"), of GoTo.Com, Inc., a Delaware
corporation (the "Company"). The principal executive offices of the Company are
located at 140 West Union Street, Pasadena, California 91103.

ITEM 2.           IDENTITY AND BACKGROUND.

                  (a)    This statement is being filed jointly by Bill Gross'
idealab!, a California  corporation  ("Idealab  Co."),  and idealab!  Holdings,
L.L.C., a Delaware limited  liability  company and a wholly-owned  subsidiary of
Idealab Co.  ("Idealab  Holdings," and together with Idealab Co., the "Reporting
Persons").

                  (b)    The address of the Reporting Persons' principal office
is 130 West Union  Street,  Pasadena,  California  91103.  The  names,  business
addresses  and  principal  businesses  of each of the  directors  and  executive
officers of each of the Reporting Persons are set forth on SCHEDULE I hereto and
incorporated by reference herein.

                  (c)    The principal  business of each of the Reporting
Persons is the creation and operation of internet businesses.

                  (d)    During the last five years, neither of the Reporting
Persons nor, to the best of their knowledge, any of the executive officers or
directors of either of the Reporting Persons, has been convicted in a criminal
proceeding (excluding traffic violations or similar misdemeanors).

                  (e)    During the last five years, neither of the Reporting
Persons nor, to the best of their knowledge, any of the executive officers or
directors of either of the Reporting Persons, has been a party to a civil
proceeding of a judicial or administrative body of competent jurisdiction and,
as a result of such proceeding, was or is subject to a judgment, decree or final
order enjoining future violations of, or prohibiting or mandating activities
subject to, federal or state securities laws or finding any violation with
respect to such laws.

                  (f)    To the best knowledge of the Reporting Persons, each of
the executive officers and directors of each of the Reporting Persons is a
United States citizen.

ITEM 3.           SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION.

                  See Item 4 below.

ITEM 4.           PURPOSE OF TRANSACTION.

                  On December 23, 1999, Idealab Co. entered into agreements to
purchase  an  aggregate   of  4,074,449   shares  of  Common  Stock  from  eight
stockholders  of the  Company in  exchange  for an  aggregate  consideration  of
$332,255,920  in cash. On January 17, 2000,  Idealab Co. entered in an agreement
to purchase  100,000 shares of Common Stock from idealab!  Capital Partners I-B,
L.P., a Delaware limited partnership,  for $8,000,000 in cash. Upon consummation
of such stock purchases  contemplated in the stock purchase agreements,  Idealab
Co. will own approximately  9.2% of the total shares of Common Stock outstanding
(which  excludes the shares of Common Stock held  directly and  beneficially  by
Idealab  Holdings  and  which is based on  45,532,469  shares  of  Common  Stock
outstanding

<PAGE>
                                                                    Page 5 of 10

on September 30, 1999). Consummation of such purchases of shares of
Common Stock is conditioned on the expiration or termination of the waiting
period imposed under the Hart-Scott-Rodino Improvements Act of 1976, as amended.
The agreements evidencing such stock purchase transactions are attached hereto
as Exhibits 2-10 (the "Stock Purchase Agreements") and incorporated by reference
herein. The source of the cash consideration to be paid in the stock purchase
transactions is working capital of Idealab Co. Following Idealab Co.'s
consummation of such stock purchase transactions, Idealab Co. will contribute
all of the newly acquired shares of Common Stock to Idealab Holdings.

                  All of the shares of Common Stock reported herein were
acquired for investment purposes. The Reporting Persons may acquire or dispose
of securities of the Company, including shares of Common Stock, directly or
indirectly, in open-market or privately negotiated transactions, depending upon
the Reporting Persons' evaluation of the performance and prospects of the
Company, and upon other developments and circumstances, including, but not
limited to, general economic and business conditions, stock market conditions
and the interpretation of the factors which cause a company to qualify as an
investment company under the Investment Company Act of 1940, as amended.

                  Except as described herein, the Reporting Person has no
present plan or proposal which relates to, or could result in, any of the events
referred to in paragraphs (a) through (j), inclusive, of Item 4 of Schedule 13D.
However, the Reporting Person will continue to review the business of the
Company and, depending upon one or more of the factors referred to above, may in
the future propose that the Company take one or more of such actions.

ITEM 5.           INTEREST IN SECURITIES OF THE ISSUER.

                  (a)    As of the date hereof, Idealab Holdings is the direct
record and beneficial owner of 9,192,882 shares of Common Stock, which
constitute approximately 20.2% of the 45,532,469 outstanding shares of Common
Stock as of September 30, 1999. Pursuant to the consummation of the stock
purchase transactions described herein, Idealab Co. may be deemed to
beneficially own 4,174,449 additional shares of Common Stock, which constitute
approximately 9.2% of the 45,532,469 outstanding shares of Common Stock as of
September 30, 1999. Following Idealab Co.'s consummation of the stock purchase
transactions contemplated by the Stock Purchase Agreements, Idealab Co. will
contribute all of the newly acquired shares of Common Stock to Idealab Holdings,
at which point Idealab Holdings will be the direct and beneficial owner of
13,367,331 shares of Common Stock, which constitute approximately 29.4% of the
45,532,469 outstanding shares of Common Stock as of September 30, 1999. As of
January 17, 2000, certain executive officers and directors of the Reporting
Persons owned an aggregate of approximately 439,731 shares of Common Stock. The
Reporting Persons disclaim any beneficial interest in such shares.

                  (b)    The Reporting Persons have sole power to vote or direct
the vote, and to dispose or to direct the disposition of the 13,367,331 shares
of Common Stock that they own of record or may be deemed to beneficially own.

                  (c)    Except as described in Item 4 above, there have not
been any  transactions  in the  shares of Common  Stock  effected  by or for the
account of either of the Reporting  Persons or any executive officer or director
of either of the Reporting Persons during the past 60 days.

<PAGE>
                                                                    Page 6 of 10

                  (d)    Except as stated in this Item 5, to the best knowledge
of the Reporting Persons,  no other person has the right to receive or the power
to direct the receipt of dividends  from,  or the proceeds from the sale of, the
shares of Common  Stock owned of record or  beneficially  owned by either of the
Reporting Persons.

                  (e)    Not applicable.

ITEM 6.           CONTRACTS, ARRANGEMENTS, UNDERSTANDINGS OR
                  RELATIONSHIPS WITH RESPECT TO SECURITIES OF THE ISSUER.

                  See Item 4.

ITEM 7.           MATERIAL TO BE FILED AS EXHIBITS.

         Exhibit 1.*       Joint Filing Agreement, dated as of January 3, 2000.

         Exhibit 2.*       Stock  Purchase  Agreement,  dated as of December 23,
                           1999,  by and between Bill Gross' idealab! and Kline
                           Hawkes California SBIC.

         Exhibit 3.*       Stock  Purchase  Agreement,  dated as of December 23,
                           1999,  by and between Bill Gross' idealab! and Howard
                           L. Morgan.

         Exhibit 4.*       Stock  Purchase  Agreement,  dated as of December 23,
                           1999,  by and between Bill Gross' idealab! and
                           Oliver A. McBryan.

         Exhibit 5.*       Stock  Purchase  Agreement,  dated as of December 23,
                           1999,  by and between Bill Gross' idealab! and Bob
                           Kavner.

         Exhibit 6.*       Stock  Purchase  Agreement,  dated as of December 23,
                           1999,  by and between Bill Gross' idealab! and
                           William S. Elkus.

         Exhibit 7.*       Stock  Purchase  Agreement,  dated as of December 23,
                           1999,  by and between Bill Gross' idealab! and Bruce
                           Hendricks.

         Exhibit 8.*       Stock  Purchase  Agreement,  dated as of December 23,
                           1999,  by and between Bill Gross' idealab!  and Moore
                           Global  Investments,  Ltd.,  Multi-Strategies  Fund
                           Ltd.,  Remington Investments Strategies, L.P. and
                           Multi-Strategies Fund L.P.

         Exhibit 9.*       Stock  Purchase  Agreement,  dated as of December 23,
                           1999,  by and between Bill Gross' idealab! and Jim
                           Armstrong.

         Exhibit 10.       Stock  Purchase  Agreement,  dated as of January 17,
                           2000,  by and  between  Bill Gross' idealab! and
                           idealab! Capital Partners I-B, L.P.

         * Previously filed on Schedule 13D, dated December 23, 1999.

<PAGE>

                                                                    Page 7 of 10
                                   SIGNATURES

                  After reasonable inquiry and to the best of our knowledge and
belief, the undersigned certify that the information set forth in this statement
is true, complete and correct.

Dated:  January 20, 2000                  BILL GROSS' IDEALAB!


                                          By:    /s/ Bill Gross
                                               -------------------------
                                          Name:  Bill Gross
                                          Title: Chairman of the Board
                                                 and President

Dated:  January 20, 2000                  IDEALAB! HOLDINGS, L.L.C.


                                          By:    /s/ Bill Gross
                                               -------------------------
                                          Name:  Bill Gross
                                          Title: Managing Member

<PAGE>

                                                                    Page 8 of 10
                                   SCHEDULE I

                       DIRECTORS AND EXECUTIVE OFFICERS OF
                              BILL GROSS' IDEALAB!

                  The name, business address, present principal occupation or
employment, and the name, principal business and address of any corporation or
other organization in which such employment is conducted, of each of the
directors and executive officers of Bill Gross' idealab! is set forth below.
Unless otherwise indicated below, the business address of each director and
executive officer is Bill Gross' idealab!, 130 West Union Street, Pasadena,
California 91103.

<TABLE>
<CAPTION>

                                                                                    PRINCIPAL OCCUPATION, IF OTHER THAN AS
      NAME AND BUSINESS                      POSITION WITH BILL GROSS'              EXECUTIVE OFFICER OF BILL GROSS'
      ADDRESS                                IDEALAB!                               IDEALAB!
      -----------------------------------    ----------------------------------     ----------------------------------------
<S>                                          <C>                                    <C>
      Bill Gross                             Chairman of the Board and
                                             President

      Lawrence Gross                         Vice-Chairman and Director

      Robert Kavner                          Vice-Chairman and Director

      Howard Morgan                          Vice-Chairman and Director

      Thomas Hughes                          Director

      Marcia Goodstein                       Vice-Chairman,
                                             Chief Operating Officer and
                                             Director

      Bradley O. Ramberg                     Vice-President and
                                             Chief Fiancial Officer

      Douglas McPherson                      Vice-President and
                                             General Counsel

</TABLE>

<PAGE>

                                                                    Page 9 of 10

                       DIRECTORS AND EXECUTIVE OFFICERS OF
                            IDEALAB! HOLDINGS, L.L.C.

                  The name, business address, present principal occupation or
employment, and the name, principal business and address of any corporation or
other organization in which such employment is conducted, of each of the
directors and executive officers of idealab! Holdings, L.L.C. is set forth
below. Unless otherwise indicated below, the business address of each director
and executive officer is idealab! Holdings, L.L.C., 130 West Union Street,
Pasadena, California 91103.

<TABLE>
<CAPTION>
<S>   <C>                                    <C>                                    <C>
                                                                                    PRINCIPAL OCCUPATION, IF OTHER THAN AS
      NAME AND BUSINESS                      POSITION WITH IDEALAB! HOLDINGS,       EXECUTIVE OFFICER OF IDEALAB!
      ADDRESS                                L.L.C.                                 HOLDINGS, L.L.C.
      -----------------------------------    ----------------------------------     ----------------------------------------

      Bill Gross' idealab!                   Member

      Bill Gross                             Managing Member
</TABLE>


<PAGE>

                                                                   Page 10 of 10

                                  EXHIBIT INDEX

         Exhibit 1.*       Joint Filing Agreement, dated as of January 3, 2000.

         Exhibit 2.*       Stock  Purchase  Agreement,  dated as of December 23,
                           1999,  by and between Bill Gross' idealab! and Kline
                           Hawkes California SBIC.

         Exhibit 3.*       Stock  Purchase  Agreement,  dated as of December 23,
                           1999,  by and between Bill Gross' idealab! and Howard
                           L. Morgan.

         Exhibit 4.*       Stock  Purchase  Agreement,  dated as of December 23,
                           1999,  by and between Bill Gross' idealab! and Oliver
                           A. McBryan.

         Exhibit 5.*       Stock  Purchase  Agreement,  dated as of December 23,
                           1999,  by and between Bill Gross' idealab! and Bob
                           Kavner.

         Exhibit 6.*       Stock  Purchase  Agreement,  dated as of December 23,
                           1999,  by and between Bill Gross' idealab! and
                           William S. Elkus.

         Exhibit 7.*       Stock  Purchase  Agreement,  dated as of December 23,
                           1999,  by and between Bill Gross' idealab! and Bruce
                           Hendricks.

         Exhibit 8.*       Stock  Purchase  Agreement,  dated as of December 23,
                           1999,  by and between Bill Gross' idealab!  and Moore
                           Global  Investments,  Ltd.,  Multi-Strategies  Fund
                           Ltd.,  Remington Investments Strategies, L.P. and
                           Multi-Strategies Fund L.P.

         Exhibit 9.*       Stock  Purchase  Agreement,  dated as of December 23,
                           1999,  by and between Bill Gross' idealab! and Jim
                           Armstrong.

         Exhibit 10.       Stock  Purchase  Agreement,  dated as of January 17,
                           2000,  by and  between  Bill Gross' idealab! and
                           idealab! Capital Partners I-B, L.P.

         * Previously filed on Schedule 13D, dated December 23, 1999.


<PAGE>
                                                                      EXHIBIT 10

                            STOCK PURCHASE AGREEMENT

               This Stock Purchase Agreement ("AGREEMENT") is made as of January
17, 2000 between Bill Gross' idealab!, a California corporation  ("BUYER"),  and
idealab! Capital Partners I-B, L.P., a Delaware limited partnership ("SELLER").


                                    RECITALS

               Seller  desires to sell,  and Buyer desires to purchase,  100,000
shares  (together  with all  contractual  rights of Seller in such  shares,  the
"SHARES") of common  stock,  $.0001 par value per share,  of  GoTo.com,  Inc., a
Delaware corporation (the "COMPANY"), for the consideration and on the terms set
forth in this Agreement.

                                    AGREEMENT

               The parties, intending to be legally bound, agree as follows:

1.      SALE OF SHARES; CLOSING

        1.1     SALE OF SHARES

               Subject to the terms and  conditions  of this  Agreement,  at the
Closing,  Seller  will sell and  transfer  the  Shares to Buyer,  and Buyer will
purchase the Shares from  Seller,  in exchange  for Buyer  delivering  to Seller
$8,000,000 in cash (the "PURCHASE CONSIDERATION").

        1.2     CLOSING

               The purchase and sale  provided for in this  Agreement  will take
place (the  "CLOSING")  at the  offices  of Latham & Watkins,  at 633 West Fifth
Street,  Los Angeles,  California,  90071,  concurrent with the closing of those
certain  Stock   Purchase   Agreements   between  (a)  Buyer  and  Moore  Global
Investments, Ltd., Multi-Strategies Fund Ltd., Remington Investments Strategies,
L.P.,  and  Multi-Strategies  Fund L.P.,  (b) Buyer and Kline Hawkes  California
SBIC, (c) Buyer and Bob Kavner,  (d) Buyer and Oliver A. McBryan,  (e) Buyer and
William S. Elkus, (f) Buyer and Bruce Hendricks, (g) Buyer and Howard L. Morgan,
and (h) Buyer and Jim  Armstrong,  all dated as of December 23, 1999, or at such
other time and place as the parties may agree (the "CLOSING  DATE").  Subject to
the  provisions  of  Section 7,  failure to  consummate  the  purchase  and sale
provided for in this Agreement on the date and time and at the place  determined
pursuant  to this  Section  1.2  will  not  result  in the  termination  of this
Agreement and will not relieve any party of any obligation under this Agreement.

        1.3     CLOSING OBLIGATIONS

                At the Closing:

                (a)     Seller will deliver to Buyer:


                                       1
<PAGE>

                              (i) the certificates representing the Shares owned
               by Seller,  duly endorsed (or  accompanied by duly executed stock
               powers) for transfer to Buyer; and

                              (ii) a certificate executed by Seller representing
               and warranting to Buyer that each of Seller's representations and
               warranties  in this  Agreement was accurate in all respects as of
               the date of this  Agreement and is accurate in all respects as of
               the Closing Date as if made on the Closing Date.

               (b) Buyer will deliver to Seller:

                              (i)   $8,000,000  in  cash  by  wire  transfer  of
               immediately available funds in accordance with Seller's written
               wiring instructions; and

                              (ii) a certificate executed by Buyer to the effect
               that,  except as otherwise  stated in such  certificate,  each of
               Buyer's  representations  and  warranties  in this  Agreement was
               accurate in all respects as of the date of this  Agreement and is
               accurate in all respects as of the Closing Date as if made on the
               Closing Date.

2.      REPRESENTATIONS AND WARRANTIES OF SELLER

               Seller represents and warrants to Buyer as follows:

        2.1     ORGANIZATION AND GOOD STANDING

               Seller is a limited partnership duly organized, validly existing,
and  in  good  standing  under  the  laws  of  Delaware.  Seller  has  requisite
partnership power and authority to carry on its business as presently  conducted
and as proposed to be conducted.  Seller is duly qualified to transact  business
and is in good standing in each  jurisdiction in which the failure so to qualify
would  have a  material  adverse  effect  on  its  business,  assets,  financial
condition, results of operations or properties.

        2.2     PARTNERSHIP POWER

               Seller  has  all  requisite  legal  and  partnership   power  and
authority to execute and deliver this  Agreement and to perform its  obligations
under this Agreement.

        2.3     AUTHORIZATION

               All  partnership  action on the part of Seller,  its officers and
partners necessary for the authorization, execution, delivery and performance of
this Agreement by Seller and the performance of Seller's  obligations under this
Agreement has been taken. Neither the execution, delivery or performance of this
Agreement by Seller nor the  consummation  or  performance  of any or all of the
transactions contemplated by this Agreement,  including, without limitation, the
sale of the Shares by Seller to Buyer,  the  performance  by Buyer and Seller of
their  respective  covenants and  obligations  under this  Agreement  (including
entering into the Investment Agreements),  and Buyer's acquisition and ownership
of the  Shares  (the  "CONTEMPLATED


                                       2
<PAGE>

TRANSACTIONS"),  by Seller will give any individual,  corporation (including any
non-profit  corporation),  general or  limited  partnership,  limited  liability
company, joint venture, estate, trust, association,  organization,  labor union,
or other entity or governmental body ("PERSON") the right to prevent,  delay, or
otherwise interfere with any of the Contemplated  Transactions  pursuant to: (i)
any  provision of Seller's  limited  partnership  agreement or similar  document
adopted or filed in connection with the creation,  formation, or organization of
Seller,  or any  amendment  to any of the  foregoing  ("SELLER'S  ORGANIZATIONAL
DOCUMENTS");  (ii) any resolution  adopted by the partners of Seller;  (iii) any
federal,  state, local, municipal,  foreign,  international,  multinational,  or
other administrative order,  constitution,  law, ordinance,  principle of common
law, regulation, statute or treaty ("LEGAL REQUIREMENT") or any award, decision,
injunction, judgment, order, ruling, subpoena, or verdict entered, issued, made,
or rendered by any court,  administrative  agency, or other governmental body or
by any arbitrator ("ORDER") to which Seller may be subject; or (iv) any contract
to which  Seller is a party or by which  Seller may be bound.  Seller is not and
will not be required to obtain any consent  from any Person in  connection  with
the execution, delivery and performance of this Agreement.

       2.4     COMPLIANCE WITH OTHER INSTRUMENTS

               The execution,  delivery and  performance of and compliance  with
this  Agreement  will not  result in any  violation  of, or  conflict  with,  or
constitute,  with or without  the  passage  of time and the giving of notice,  a
default under,  Seller's limited partnership  agreement or any of its agreements
nor result in the creation of, any mortgage, pledge, lien, encumbrance or charge
upon the Shares.

       2.5     OWNERSHIP

               Seller  is and  will  be on  the  Closing  Date  the  record  and
beneficial  owner and  holder  of its  Shares,  free and  clear of all  charges,
claims, community property interests,  conditions,  equitable interests,  liens,
options, pledges,  security interests,  rights of first refusal, or restrictions
of any kind,  including any  restriction on use,  voting,  transfer,  receipt of
income,  or exercise of any other  attribute of ownership  ("ENCUMBRANCES").  No
legend  or  other  reference  to any  purported  Encumbrance  appears  upon  any
certificate  representing  the Shares.  There are no  contracts  relating to the
issuance, sale, or transfer of the Shares.

       2.6     BROKERS OR FINDERS

               Seller  has  not  incurred,  and  will  not  incur,  directly  or
indirectly,  as a result  of any  action  taken by  Seller,  any  obligation  or
liability,  contingent or  otherwise,  for brokerage or finders' fees or agents'
commissions or any other similar payments in connection with this Agreement.

3.      REPRESENTATIONS AND WARRANTIES OF BUYER

               Buyer represents and warrants to Seller as follows:


                                       3
<PAGE>

       3.1     ORGANIZATION AND GOOD STANDING

               Buyer is a corporation duly organized,  validly existing,  and in
good  standing  under the laws of the State of  California.  Buyer has requisite
corporate power and authority to own and operate its properties and assets,  and
to carry on its business as presently conducted and as proposed to be conducted.
Buyer is duly  qualified to transact  business  and is in good  standing in each
jurisdiction  in which the failure so to qualify  would have a material  adverse
effect on its business,  assets,  financial condition,  results of operations or
properties.

       3.2     CORPORATE POWER

               Buyer has all requisite  legal and corporate  power and authority
to execute and deliver this Agreement and to perform its obligations  under this
Agreement.

       3.3     AUTHORIZATION

               All  corporate  action  on  the  part  of  Buyer,  its  officers,
directors and shareholders necessary for the authorization,  execution, delivery
and  performance  of the  Agreement  by Buyer,  and the  performance  of Buyer's
obligations under the Agreement has been taken. The Agreement, when executed and
delivered by Buyer,  shall  constitute a valid and binding  obligation of Buyer,
enforceable in accordance with its terms.

       3.4     COMPLIANCE WITH OTHER INSTRUMENTS

               Buyer is not in  violation or default of any term of its articles
of incorporation, as amended, or bylaws, as amended, or any term or provision of
any material mortgage, indebtedness, indenture, contract, agreement, instrument,
judgment,  order or decree,  and to its  knowledge  is not in  violation  of any
statute,  rule or regulation applicable to Buyer where such violation would have
a material adverse effect on its business, assets, financial condition,  results
of operations or  properties.  The  execution,  delivery and  performance of and
compliance  with this Agreement will not result in any violation of, or conflict
with,  or  constitute,  with or  without  the  passage of time and the giving of
notice,  a default under,  Buyer's  articles of  incorporation,  as amended,  or
bylaws, as amended,  or any of its agreements nor result in the creation of, any
mortgage,  pledge,  lien,  encumbrance  or charge upon any of the  properties or
assets of Buyer;  and there is no such violation or default which materially and
adversely affects the business of Buyer or any of its properties or assets.

       3.5     BROKERS OR FINDERS

               Buyer  has  not  incurred,   and  will  not  incur,  directly  or
indirectly,  as a  result  of any  action  taken by  Buyer,  any  obligation  or
liability,  contingent or  otherwise,  for brokerage or finders' fees or agents'
commissions or any other similar payments in connection with this Agreement.



                                       4
<PAGE>

       3.6     FIRPTA

               Buyer is not,  and has not been at any time  during the five year
period  ending on the date of this  Agreement,  a United  States  real  property
holding  corporation  within the meaning of Section  897(c)(2)  of the  Internal
Revenue Code of 1986, as amended.

4.      COVENANTS OF BUYER AND SELLER PRIOR TO CLOSING DATE

       4.1     NO NEGOTIATION

               Until such time, if any, as this Agreement is terminated pursuant
to Section 7, Seller will not, and will prevent any director, officer, employee,
agent,  consultant,  advisor, or other representative of Seller, including legal
counsel,  accountants, and financial advisors  ("REPRESENTATIVES"),  directly or
indirectly,  from  soliciting,  initiating,  or  encouraging  any  inquiries  or
proposals  from,  discussing  or  negotiating  with,  providing  any  non-public
information  to, or  considering  the  merits of any  unsolicited  inquiries  or
proposals   from,  any   individual,   corporation   (including  any  non-profit
corporation),  general or limited partnership,  limited liability company, joint
venture, estate, trust, association,  organization, labor union, or other entity
or governmental  body ("PERSON")  (other than Buyer) relating to any transaction
involving  the sale of the  business  or  assets of the  Company,  or any of the
capital  stock  of  the  Company,   or  any  merger,   consolidation,   business
combination,  or similar transaction involving the Company.  Notwithstanding the
foregoing,  nothing in this Section 4.1 shall in any way prevent or prohibit any
agent or  representative  of  Seller  from  taking  any  action to  fulfill  his
fiduciary duties as a director of the Company.

       4.2     FURTHER ASSURANCES

                    (a) Subject to the terms and conditions herein,  each of the
          parties hereto agrees to use its  reasonable  best efforts to take, or
          cause to be taken, all appropriate  action,  and to do, or cause to be
          done, all things necessary,  proper or advisable under applicable laws
          and  regulations  to consummate  and make  effective the  transactions
          contemplated by this Agreement.

                    (b) In case at any time after the Closing any further action
          is necessary or desirable to carry out the purposes of this Agreement,
          the proper  officers  and/or  directors of Buyer and Seller shall take
          all such necessary action.

5.      CONDITIONS PRECEDENT TO BUYER'S OBLIGATION TO CLOSE

               Buyer's  obligation  to purchase the Shares and to take the other
actions  required  to be  taken  by  Buyer  at the  Closing  is  subject  to the
satisfaction,  at or prior to the Closing,  of each of the following  conditions
(any of which may be waived by Buyer, in whole or in part):

       5.1     SELLER'S PERFORMANCE

                    (a) All of the  covenants  and  obligations  that  Seller is
          required to perform or to comply with pursuant to this Agreement at or
          prior  to the  Closing  (considered


                                       5
<PAGE>

          collectively), and each of these covenants and obligations (considered
          individually),  must have been duly performed and complied with in all
          material respects.

                    (b) Each  document  required  to be  delivered  pursuant  to
          Section 1.3 must have been delivered,  and each of the other covenants
          and  obligations  in Section 4 must have been  performed  and complied
          with in all material respects.

       5.2     NO INJUNCTION

               There  must  not  be in  effect  any  Legal  Requirement  or  any
injunction or other Order that (a) prohibits the sale of the Shares by Seller to
Buyer, and (b) has been adopted or issued,  or has otherwise  become  effective,
since the date of this Agreement.

       5.3     NO CLAIM REGARDING STOCK OWNERSHIP OR SALE PROCEEDS

               There  must not have been made or  threatened  by any  Person any
claim  asserting that such Person (a) is the holder or the beneficial  owner of,
or has the right to acquire or to obtain beneficial  ownership of, the Shares or
(b) is entitled to all or any portion of the Purchase  Consideration  payable to
Seller for the Shares.

       5.4     NO PROHIBITION

               Neither the consummation nor the performance of any or all of the
Contemplated  Transactions will,  directly or indirectly (with or without notice
or lapse of time),  materially  contravene,  or  conflict  with,  or result in a
material  violation  of, or cause Buyer or any Person  affiliated  with Buyer to
suffer  any  material  adverse  consequence  under,  (a)  any  applicable  Legal
Requirement  or  Order,  or (b) any  Legal  Requirement  or Order  that has been
published,   introduced,  or  otherwise  formally  proposed  by  or  before  any
governmental body.

6.      CONDITIONS PRECEDENT TO SELLER'S OBLIGATION TO CLOSE

               Seller's  obligation  to sell the  Shares  and to take the  other
actions  required  to be  taken by  Seller  at the  Closing  is  subject  to the
satisfaction,  at or prior to the Closing,  of each of the following  conditions
(any of which may be waived by Seller, in whole or in part):

       6.1     BUYER'S PERFORMANCE

                    (a) All of the  covenants  and  obligations  that  Buyer  is
          required to perform or to comply with pursuant to this Agreement at or
          prior  to the  Closing  (considered  collectively),  and each of these
          covenants and obligations  (considered  individually),  must have been
          performed and complied with in all material respects.

                    (b) Buyer must have delivered each of the documents required
          to be  delivered  by Buyer  pursuant  to  Section  1.3 and  must  have
          transferred the Purchase Consideration pursuant to Section 1.3(b)(i).


                                       6
<PAGE>

       6.2     NO INJUNCTION

               There  must  not  be in  effect  any  Legal  Requirement  or  any
injunction or other Order that (a) prohibits the sale of the Shares by Seller to
Buyer, and (b) has been adopted or issued,  or has otherwise  become  effective,
since the date of this Agreement.

7.      TERMINATION

       7.1     TERMINATION EVENTS

               This  Agreement  may, by notice given prior to or at the Closing,
be terminated:

                    (a) by either  Buyer or Seller if a  material  breach of any
          provision of this  Agreement has been committed by the other party and
          such breach has not been waived;

                    (b) by Buyer if any of the  conditions  in Section 5 has not
          been  satisfied  as of the Closing Date or if  satisfaction  of such a
          condition is or becomes  impossible (other than through the failure of
          Buyer to comply with its  obligations  under this Agreement) and Buyer
          has not waived such  condition on or before the Closing  Date; or (ii)
          by  Seller,  if  any of the  conditions  in  Section  6 has  not  been
          satisfied  as of  the  Closing  Date  or if  satisfaction  of  such  a
          condition is or becomes  impossible (other than through the failure of
          Seller to comply  with their  obligations  under this  Agreement)  and
          Seller have not waived such condition on or before the Closing Date;

                    (c) by mutual consent of Buyer and Seller; or

                    (d) by  either  Buyer  or  Seller  if the  Closing  has  not
          occurred  (other  than  through  the  failure of any party  seeking to
          terminate  this Agreement to comply fully with its  obligations  under
          this  Agreement) on or before February 28, 2000, or such later date as
          the parties may agree upon.

       7.2     EFFECT OF TERMINATION

               Each  party's  right  of  termination  under  Section  7.1  is in
addition to any other rights it may have under this Agreement or otherwise,  and
the exercise of a right of termination  will not be an election of remedies.  If
this Agreement is terminated pursuant to Section 7.1, all further obligations of
the parties under this Agreement will terminate,  except that the obligations in
Section  8.1  will  survive;  PROVIDED,  HOWEVER,  that  if  this  Agreement  is
terminated  by a party because of the breach of the Agreement by the other party
or because one or more of the conditions to the terminating  party's obligations
under this  Agreement is not satisfied as a result of the other party's  failure
to comply with its  obligations  under this Agreement,  the terminating  party's
right to pursue all legal remedies will survive such termination unimpaired.


                                       7
<PAGE>

8.      GENERAL PROVISIONS

       8.1     EXPENSES

               Except as otherwise  expressly  provided in this Agreement,  each
party to this Agreement will bear its respective expenses incurred in connection
with the  preparation,  execution,  and  performance  of this  Agreement and the
Contemplated   Transactions,   including   all  fees  and  expenses  of  agents,
representatives,  counsel, and accountants.  In the event of termination of this
Agreement,  the obligation of each party to pay its own expenses will be subject
to any rights of such party  arising from a breach of this  Agreement by another
party.

       8.2     PUBLIC ANNOUNCEMENTS

               Any public announcement or similar publicity with respect to this
Agreement or the Contemplated  Transactions  will be issued,  if at all, at such
time and in such manner as Buyer  determines.  Unless  consented  to by Buyer in
advance  or  required  by law,  prior to the  Closing,  Seller  shall  keep this
Agreement  strictly  confidential  and  may  not  make  any  disclosure  of this
Agreement to any Person.

       8.3     NOTICES

               All notices,  consents,  waivers,  and other communications under
this  Agreement  must be in  writing  and will be deemed to have been duly given
when (a) delivered by hand (with written  confirmation of receipt),  (b) sent by
telecopier  (with  written  confirmation  of receipt),  provided  that a copy is
mailed by registered mail, return receipt requested, or (c) when received by the
addressee,  if  sent  by a  nationally  recognized  overnight  delivery  service
(receipt  requested),  in each case to the appropriate  addresses and telecopier
numbers set forth below (or to such other addresses and telecopier  numbers as a
party may designate by notice to the other parties):

                             Seller:

                                 idealab! Capital Partners I-B, L.P.
                                 130 West Union Street
                                 Pasadena, California  91103
                                 Facsimile No.:  (310) 573-6277

                             with a copy to:

                                 James K. Baer
                                 Strategic Law Partners
                                 333 South Grand Avenue, Suite 3970
                                 Los Angeles, California  90071
                                 Facsimile No.:  (213) 213-7301


                                       8
<PAGE>

                             Buyer:

                                 Bill Gross' idealab!
                                 130 West Union Street
                                 Pasadena, California  91103
                                 Attention:  General Counsel
                                 Facsimile No.:  (626) 535-2703

                             with a copy to:

                                 Latham & Watkins
                                 633 West Fifth Street, Suite 4000
                                 Los Angeles, California  90071
                                 Attention:  David M. Hernand, Esq.
                                 Facsimile No.:  (213) 891-8763


       8.4     JURISDICTION; SERVICE OF PROCESS

               Any action or proceeding  seeking to enforce any provision of, or
based on any right arising out of, this Agreement may be brought  against any of
the  parties in the courts of the State of  California,  and each of the parties
consents to the  jurisdiction of such courts (and of the  appropriate  appellate
courts) in any such action or proceeding  and waives any objection to venue laid
therein.  Process  in any  action or  proceeding  referred  to in the  preceding
sentence may be served on any party anywhere in the world.

       8.5     WAIVER

               The rights and  remedies  of the  parties to this  Agreement  are
cumulative and not  alternative.  Neither the failure nor any delay by any party
in  exercising  any right,  power,  or  privilege  under this  Agreement  or the
documents  referred to in this Agreement will operate as a waiver of such right,
power, or privilege, and no single or partial exercise of any such right, power,
or privilege will preclude any other or further  exercise of such right,  power,
or privilege or the exercise of any other right,  power,  or  privilege.  To the
maximum extent permitted by applicable law, (a) no claim or right arising out of
this Agreement or the documents  referred to in this Agreement can be discharged
by one party,  in whole or in part, by a waiver or  renunciation of the claim or
right  unless in writing  signed by the other  party;  (b) no waiver that may be
given by a party will be applicable except in the specific instance for which it
is given;  and (c) no  notice  to or demand on one party  will be deemed to be a
waiver of any  obligation of such party or of the right of the party giving such
notice or demand to take further  action without notice or demand as provided in
this Agreement or the documents referred to in this Agreement.

       8.6     ENTIRE AGREEMENT AND MODIFICATION

               This  Agreement  supersedes  all  prior  agreements  between  the
parties  with  respect to its  subject  matter and  constitutes  (along with the
documents  referred to in this Agreement) a complete and exclusive  statement of
the terms of the  agreement  between  the  parties  with  respect


                                       9
<PAGE>

to its subject  matter.  This  Agreement may not be amended  except by a written
agreement executed by the party to be charged with the amendment.

       8.7     ASSIGNMENTS, SUCCESSORS, AND NO THIRD-PARTY RIGHTS

               No party  may  assign  any of its  rights  under  this  Agreement
without the prior consent of the other parties,  which will not be  unreasonably
withheld, except that Buyer may assign any of its rights under this Agreement to
any subsidiary of Buyer. Subject to the preceding sentence,  this Agreement will
apply to, be  binding  in all  respects  upon,  and inure to the  benefit of the
successors and permitted  assigns of the parties.  Nothing expressed or referred
to in this Agreement will be construed to give any Person other than the parties
to this Agreement any legal or equitable right,  remedy,  or claim under or with
respect to this Agreement or any provision of this Agreement. This Agreement and
all of its provisions  and conditions are for the sole and exclusive  benefit of
the parties to this Agreement and their successors and assigns.

       8.8     SEVERABILITY

               If  any   provision   of  this   Agreement  is  held  invalid  or
unenforceable  by any court of competent  jurisdiction,  the other provisions of
this  Agreement  will remain in full force and  effect.  Any  provision  of this
Agreement  held invalid or  unenforceable  only in part or degree will remain in
full force and effect to the extent not held invalid or unenforceable.

       8.9     SECTION HEADINGS, CONSTRUCTION

               The  headings of  Sections in this  Agreement  are  provided  for
convenience  only and will not affect its  construction or  interpretation.  All
references  to "Section" or  "Sections"  refer to the  corresponding  Section or
Sections of this  Agreement.  All words used in this Agreement will be construed
to be of such gender or number as the  circumstances  require.  Unless otherwise
expressly  provided,  the word "including" does not limit the preceding words or
terms.

       8.10    GOVERNING LAW

               This  Agreement  will be  governed  by the  laws of the  State of
California without regard to conflicts of laws principles.

       8.11    COUNTERPARTS

               This Agreement may be executed in one or more counterparts,  each
of which  will be deemed to be an  original  copy of this  Agreement  and all of
which,  when  taken  together,  will be  deemed to  constitute  one and the same
agreement.

                            [Signature Page Follows]


                                       10
<PAGE>

               IN WITNESS WHEREOF,  the parties have executed and delivered this
Agreement as of the date first written above.

                                    Buyer:  BILL GROSS' IDEALAB!



                                    By:   /s/ Bill Gross
                                         ----------------------------
                                    Name: Bill Gross
                                    Title: Chairman of the Board and President



                                    Seller:  IDEALAB! CAPITAL PARTNERS I-B, L.P.


                                    By:   /s/ William S. Elkus
                                         ----------------------------
                                    Name:  William S. Elkus
                                    Title: Senior Managing Director








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