WARNER LAMBERT CO
PRE 14A, 1996-02-05
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<PAGE>
                           SCHEDULE 14A INFORMATION 

             Proxy Statement Pursuant to Section 14(a) of the Securities
                       Exchange Act of 1934 (Amendment No.    )

          Filed by the Registrant [X]
          Filed by a Party other than the Registrant [ ]


          Check the appropriate box:

          [X]  Preliminary Proxy Statement
          [ ]  Confidential, for Use of the Commission Only (as permitted by
               Rule 14a-6(e)(2))
          [ ]  Definitive Proxy Statement
          [ ]  Definitive Additional Materials
          [ ]  Soliciting Material Pursuant to Section 240.14a-11(c) or
               Section 240.14a-12

                                WARNER-LAMBERT COMPANY
          .................................................................
                   (Name of Registrant as Specified In Its Charter)

          .................................................................
       (Name of Person(s) Filing Proxy Statement, if other than the Registrant)


          Payment of Filing Fee (Check the appropriate box):

          [X]  $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1),
               14a-6(i)(2) or Item 22(a)(2) of Schedule 14A.
          [ ]  $500 per each party to the controversy pursuant to Exchange
               Act Rule 14a-6(i)(3).
          [ ]  Fee computed on table below per Exchange Act Rules 
               14a-6(i)(4) and 0-11.

               1)  Title of each class of securities to which transaction
          applies:
                    
          .................................................................

               2)  Aggregate number of securities to which transaction
          applies:
                    
          .................................................................

               3)  Per unit price or other underlying value of transaction
          computed   pursuant to Exchange Act Rule 0-11 (Set forth the
          amount on which the filing fee is calculated and state how it was
          determined):
                     
          .................................................................

               4)  Proposed maximum aggregate value of transaction:
                    
          .................................................................

               5)  Total fee paid:
                  
          .................................................................

          [ ]  Fee paid previously with preliminary materials.
          [ ]  Check box if any part of the fee is offset as provided by
               Exchange Act Rule 0-11(a)(2) and identify the filing for
               which the offsetting fee was paid previously.  Identify the
               previous filing by registration statement number, or the
               Form or Schedule and the date of its filing.

               1)   Amount Previously Paid:
                     
          .................................................................

               2)   Form, Schedule or Registration Statement No.:

          .................................................................

               3)   Filing Party:

          .................................................................

               4)   Date Filed:

          .................................................................

<PAGE>
<PAGE>
                                                              NOTICE OF ANNUAL
                                                              MEETING AND PROXY
                                                              STATEMENT
                                                              -----------------
                                                              1996

                                                               [LOGO]



<PAGE>
<PAGE>

 
<TABLE>
<S>                                          <C>
Notice of Annual Meeting of Stockholders     201 Tabor Road
April 23, 1996                               Morris Plains
- ----------------------------------------     New Jersey 07950
</TABLE>
 
     The    Annual   Meeting   of   Stockholders   of   Warner-Lambert   Company
('Warner-Lambert') will  be held  at  the Parsippany  Hilton Hotel,  One  Hilton
Court, Parsippany, New Jersey on Tuesday, April 23, 1996, at 10:30 a.m., Eastern
Daylight Saving Time, for the following purposes:
 
1 to  elect a Board of  thirteen directors of Warner-Lambert  to hold office for
  the ensuing year;
 
2 to approve the Warner-Lambert Company 1996 Stock Plan, as set forth in Exhibit
  A to the Proxy Statement;
 
3 to approve the appointment of independent accountants for 1996;
 
4 to approve  the  adoption of  an  amendment  to the  Restated  Certificate  of
  Incorporation  to increase the authorized Common Stock from 300,000,000 shares
  to 500,000,000 shares; and
 
5 to transact such other business as may properly come before the meeting or any
  adjournment or adjournments thereof.
 
     The Board of Directors of Warner-Lambert has fixed the close of business on
February 22,  1996 as  the record  date for  the determination  of  stockholders
entitled  to  receive notice  of  and to  vote  at the  meeting.  A list  of the
stockholders entitled to vote will be open to the examination of stockholders at
Warner-Lambert Company, 35  Waterview Boulevard, Parsippany,  New Jersey  during
ordinary business hours from April 9, 1996 to the date of the meeting.
 
     Whether  or not you plan to attend the meeting in person, please vote, sign
and date  the enclosed  proxy and  return  it in  the enclosed  envelope,  which
requires no postage if mailed in the United States, as soon as possible in order
that  you may be represented at the meeting.  If you attend the meeting and wish
to vote in person, your Proxy will not be used.
 
     Admittance Cards are required for attendance at the meeting. If you plan to
attend the meeting, please mark the box provided on the Proxy, and an Admittance
Card will be sent to you. If you do not wish to send the Proxy, you may  enclose
your own request in the envelope and receive an Admittance Card.
 
     Warner-Lambert  has approximately 41,000  holders of Common  Stock, many of
whom own less than 100 shares.  To ensure proper representation at the  meeting,
it  is important,  however small  your holdings, that  you vote,  sign, date and
return your Proxy  promptly. Prompt  return of your  Proxy will  help to  reduce
expenses.
 
By Order of the Board of Directors
Rae G. Paltiel
Secretary
March 7, 1996
 
                                                                       [LOGO]
                                                                            1

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<TABLE>
<S>                                                       <C>
Proxy Statement for Annual Meeting of Stockholders of     201 Tabor Road
Warner-Lambert Company                                    Morris Plains
- -----------------------------------------------------     New Jersey 07950
</TABLE>
 
This  Proxy Statement  is furnished in  connection with the  solicitation by the
Board of Directors of Warner-Lambert Company ('Warner-Lambert' or the 'Company')
of Proxies to  be voted  at the  Annual Meeting of  Stockholders to  be held  on
Tuesday,  April 23, 1996,  and any adjournment or  adjournments thereof, for the
purposes set forth in  the accompanying Notice of  Meeting. The mailing of  this
Proxy  Statement and accompanying form of Proxy to stockholders will commence on
March 7, 1996.
 
GENERAL
The Board of  Directors knows  of no  business which  will be  presented to  the
meeting  other  than  the matters  referred  to  in the  accompanying  Notice of
Meeting. However, if any other matters are properly presented to the meeting, it
is intended that the persons  named in the Proxy will  vote the same and act  in
accordance  with their judgment. Shares represented by properly executed Proxies
received on behalf of Warner-Lambert will be voted at the meeting in the  manner
specified  therein. If no instructions are  specified in a signed Proxy returned
to Warner-Lambert, the shares represented thereby will be voted in favor of  the
election  of  the  directors listed  in  the  enclosed Proxy,  in  favor  of the
Warner-Lambert Company 1996 Stock Plan, as set forth in Exhibit A to this  Proxy
Statement,  in favor of  the appointment of Price  Waterhouse LLP as independent
accountants for  1996 and  in  favor of  the adoption  of  an amendment  to  the
Restated  Certificate  of Incorporation  to  increase the  authorized  shares of
Common Stock. Any Proxy may be revoked by the person giving it at any time prior
to being voted.
     Only holders of Common Stock, $1 par value, whose names appear of record on
the books of Warner-Lambert at the close  of business on February 22, 1996,  are
entitled  to vote at  the meeting. At the  close of business  on that date there
were                   shares of Common Stock outstanding. Each share of  Common
Stock is entitled to one vote on each matter to be presented at the meeting.
     For  purposes of determining the  number of votes cast  on any matter, only
those cast for  or withheld from  a nominee for  director or those  cast for  or
against  the other matters to be voted upon are included. Abstentions and broker
non-votes are  counted only  for purposes  of determining  whether a  quorum  is
present.
 
ELECTION OF DIRECTORS
Pursuant  to  authority contained  in the  By-Laws, the  Board of  Directors has
established the number of directors to be elected at the 1996 Annual Meeting  of
Stockholders at thirteen. Accordingly, a slate of thirteen directors, consisting
of  the persons named  below, is to be  elected at the meeting  to serve for the
ensuing year. Each nominee  is a director  at the present  time. No nominee  for
director  is related to  any other nominee  or officer of  Warner-Lambert or its
subsidiaries  or  other  affiliates.  All  nominees  were  recommended  to   the
stockholders for election at the Annual Meeting by the Board of Directors at its
January  meeting,  based  upon  a  prior  recommendation  to  the  Board  by the
Nominating and Organization Committee. Each  nominee will be elected a  director
by a majority of the votes cast for such nominee.
 
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[PHOTO OF ROBERT N. BURT]

Nominees for Election as Directors
ROBERT N. BURT
Age 58  First Elected Director: 1995
 
Chairman of the Board and Chief Executive Officer, FMC Corporation
(Chemical and machinery manufacturing)
 
Mr. Burt was elected to the Board of Directors, effective September 1, 1995. Mr.
Burt  joined FMC  Corporation in  1973. After  holding various  positions in the
agricultural division,  he was  elected Vice  President in  1978. He  served  as
General  Manager of FMC's  Defense Systems Group  from 1983 to  1988 when he was
named Executive Vice President. He served as President of FMC from 1990 to  1993
and was appointed Chairman of the Board and Chief Executive Officer in 1991. Mr.
Burt has served on FMC's Board of Directors since 1989. Mr. Burt received a B.S.
degree  in chemical  engineering from  Princeton University  and an  M.B.A. from
Harvard Business School. He is a director of Phelps Dodge Corporation, the World
Resources Institute, the  Rehabilitation Institute of  Chicago and the  Economic
Club  of Chicago. Mr. Burt  is a member of  the Business Roundtable's Policy and
Planning Committee,  the Illinois  Business Roundtable  and the  Defense  Policy
Advisory  Committee  on  Trade and  Vice  Chairman  and Trustee  of  the Chicago
Symphony Orchestra.
 


[PHOTO OF DONALD C. CLARK]


DONALD C. CLARK
Age 64  First Elected Director: 1984
 
Chairman of the Board of Household International, Inc.
(Financial services)
 
Mr. Clark  joined  Household  International,  Inc.  in  1955  and  held  various
executive  positions before serving as President from 1977 to January, 1988, and
Chief Executive Officer from  1982 to September, 1994.  Mr. Clark has served  as
Chairman  of the Board of Household International since 1984. Mr. Clark received
a degree in business administration from Clarkson University and an M.B.A.  from
Northwestern  University.  He is  a director  of Household  International, Inc.,
Ameritech Corporation, Scotsman Industries  Inc. and Ripplewood Holdings  L.L.C.
He  is also a  director of the  Chicago Council on  Foreign Relations, the Lyric
Opera and the Evanston Hospital Board. Mr. Clark is a member of the Mid  America
Club,  The Conference  Board, The Business  Roundtable and the  Economic Club of
Chicago. He also serves as National Trustee of Northwestern University and as  a
Trustee of Clarkson University.
 
                                                                       [LOGO]
                                                                           3

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[PHOTO OF LODEWIJK J. R. DE VINK]

LODEWIJK J. R. DE VINK
Age 51  First Elected Director: 1991
 
President and Chief Operating Officer of Warner-Lambert
 
Mr.  de  Vink joined  Warner-Lambert in  1988 as  Vice President  and President,
International Operations.  In  April,  1990  he  was  appointed  Executive  Vice
President  and President, U.S. Operations, and in August, 1991 he was elected to
his present position as  President and Chief  Operating Officer. Previously,  he
was  employed by Schering-Plough Corporation in various management and executive
positions, advancing to Senior Vice  President, Schering International, in  1984
and  President,  Schering International,  in 1986.  Mr.  de Vink  graduated from
Nijenrode, The Netherlands School of Business.  He holds a B.B.A. from  Washburn
University  and an M.B.A. from American University. Mr. de Vink is a director of
NYNEX Corporation and the United Negro College  Fund. He is also Chairman and  a
director  of the Board of Pharmaceutical  Research and Manufacturers of America.
Mr. de Vink is a director of the National Actors' Theater, Friends of Hassenfeld
and Morristown Memorial Hospital.  He also serves as  a Trustee of the  National
Foundation for Infectious Diseases.


[PHOTO OF JOHN A. GEORGES]


JOHN A. GEORGES
Age 65  First Elected Director: 1983
 
Chairman of the Board and Chief Executive Officer of International Paper
(Packaging, paper and forest products)
 
Mr.  Georges joined International Paper in  1979 as Executive Vice President. He
was named Vice Chairman in 1980, President and Chief Operating Officer in  1981,
President  and Chief Executive  Officer in 1984,  and Chairman of  the Board and
Chief Executive  Officer  in 1985.  Mr.  Georges  received a  B.S.  in  chemical
engineering  from  the University  of  Illinois and  holds  an M.S.  in business
administration  from  Drexel   University.  Mr.   Georges  is   a  director   of
International  Paper,  AK  Steel  Corporation,  Ryder  System,  Inc.  and Scitex
Corporation. He is a Board member of and Trustee of the Public Policy  Institute
of The Business Council of New York State, a member of The Business Council, The
Business  Roundtable and the Trilateral Commission and is President and a member
of the Board of  the University of  Illinois Foundation. Mr.  Georges is also  a
Trustee  of Drexel University and  a member of the  Advisory Committee for Trade
Policy and Negotiations.
 
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        4

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[PHOTO OF MELVIN R. GOODES]


MELVIN R. GOODES
Age 60  First Elected Director: 1985
Chairman of the Board and Chief Executive Officer of Warner-Lambert
 
Mr. Goodes  joined  Warner-Lambert  in  1965 and  held  various  managerial  and
executive  positions, serving as  President, Warner-Lambert Mexico  from 1970 to
1976,  President,   Pan-American   Zone,   from   1976   to   1977,   President,
Pan-American/Asian  Zone,  from 1977  to 1979  and President,  Consumer Products
Division, from 1979  to 1983.  Mr. Goodes was  elected Vice  President in  1977,
Senior  Vice President  in 1980,  Executive Vice  President and  President, U.S.
Operations, in  1984 and  President  and Chief  Operating  Officer in  1985.  In
August,  1991, he was elected  to his current position  as Chairman of the Board
and Chief Executive  Officer. Mr. Goodes  is a graduate  of Queen's  University,
Kingston,  Ontario, Canada, of which he is  currently a Trustee, and received an
M.B.A.  from  the  University  of  Chicago.  He  is  a  director  of   Ameritech
Corporation, Chemical Bank, Chemical Banking Corporation and Unisys Corporation.
He  is also a director of the  International Executive Service Corps and the New
Jersey Performing Arts  Center. Mr. Goodes  is a member  of the Industry  Policy
Advisory  Committee, The  Conference Board, the  Advisory Board  of the American
Paralysis Association  and the  University of  Chicago Advisory  Council of  the
Graduate  School of  Business. He is  a director  and a member  of the Executive
Committee of the  National Council on  Economic Education and  a Trustee of  the
University of Chicago Council of the Division of Biological Sciences.


[PHOTO OF WILLIAM H. GRAY III]


WILLIAM H. GRAY III
Age 54  First Elected Director: 1991
President of the United Negro College Fund
 
Mr.  Gray was appointed President of the United Negro College Fund in September,
1991. He has  also served  as the  Senior Minister  of the  Bright Hope  Baptist
Church  since 1963. From  1968 through 1972,  Mr. Gray was  a lecturer at Jersey
City State College, Rutgers  University and Montclair State  College. He was  an
Assistant Professor and a director of St. Peter's College from 1970 to 1974. Mr.
Gray  served as a Congressman from the Second District of Pennsylvania from 1979
to 1991. During his  tenure, he was  Chairman of the  House Budget Committee,  a
member  of the Appropriations Committee, Chairman of the House Democratic Caucus
and Majority Whip. Mr. Gray received a B.A. from Franklin and Marshall  College,
a  Master of Theology  from Drew Theological  Seminary and a  Master of Theology
from Princeton  Theological  Seminary.  He  is a  director  of  Chase  Manhattan
Corporation,  Municipal  Bond  Investors Assurance  Corporation,  The Prudential
Insurance Company  of  America,  Rockwell  International  Corp.,  Union  Pacific
Corporation and Westinghouse Electric Corporation.
 
                                                                   [LOGO]
                                                                       5

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<PAGE>


[PHOTO OF WILLIAM R. HOWELL]


WILLIAM R. HOWELL
Age 60  First Elected Director: 1983
 
Chairman of the Board of J.C. Penney Company, Inc. (Retailing)
 
Mr.  Howell  joined J.C.  Penney Company,  Inc. in  1958. After  holding various
management positions, he became  Western Regional Vice President  in 1976 and  a
Senior  Vice President and Director of  Merchandising and Marketing in 1979. Mr.
Howell was  elected Executive  Vice President  and Board  member in  1981,  Vice
Chairman  of the Board in  1982 and Chief Executive  Officer in 1983. Mr. Howell
has served as Chairman of the Board of J.C. Penney since 1983. Mr. Howell  holds
a degree in business management from the University of Oklahoma. Mr. Howell is a
director  of  J.C. Penney  Company, Inc.,  Bankers  Trust New  York Corporation,
Bankers  Trust  Company,  Exxon  Corporation  and  Halliburton  Company.  He  is
Chairman-Elect  of  the Southern  Methodist  University's Board  of  Trustees, a
Trustee of the National Urban League and  a member of the Board of Governors  of
United Way of America and The Business Council.


[PHOTO OF LASALLE D. LEFFALL, JR., M.D.]

LASALLE D. LEFFALL, JR., M.D.
Age 65  First Elected Director: 1988
 
Charles R. Drew Professor and Chairman, Department of Surgery,
Howard University College of Medicine; Professorial Lecturer in Surgery,
Georgetown University
 
Dr. Leffall has served as Professor and Chairman of the Department of Surgery at
Howard  University College of Medicine since 1970.  In March, 1992, he was named
the Charles R. Drew Professor of Surgery. He is also a Professorial Lecturer  in
Surgery  at Georgetown University.  He received a  B.S. from Florida  A&M and an
M.D. from Howard University. Dr. Leffall is a director of Mutual of America  and
Tyco  Toys,  Inc.  He  is  President of  the  American  College  of  Surgeons, a
consultant to the National Cancer Institute,  a Diplomate of the American  Board
of Surgery and a Fellow of the American College of Gastroenterology. Dr. Leffall
is  also a  member of  the National Urban  League, the  National Association for
Advancement of Colored  People, the  Young Men's  Christian Association,  Cosmos
Club and Greater Washington Research Center.
 
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        6

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[PHOTO OF PATRICIA SHONTZ LONGE, Ph.D.]


PATRICIA SHONTZ LONGE, Ph.D.
Age 62  First Elected Director: 1975
Economist; Senior Partner of The Longe Company
(Economic consulting and investments)
 
Dr.  Longe received a  B.S. and an M.B.A.  from the University  of Detroit and a
Ph.D. in economics from Wayne State University. Dr. Longe has been an  economist
since 1963. She served as Professor of Business Administration at the University
of   Michigan  from  1973   to  1986  and  as   Adjunct  Professor  of  Business
Administration from 1986 to  1988. Dr. Longe  has been a  Senior Partner of  The
Longe  Company, an economic consulting and investment firm, since 1981. She is a
director of Comerica Incorporated,  Comerica Bank &  Trust, F.S.B., The  Detroit
Edison  Company,  Jacobson  Stores,  Inc.,  The  Kroger  Co.  and  The Immokalee
Foundation, Inc.


[PHOTO OF ALEX J. MANDL]


ALEX J. MANDL
Age 51  First Elected Director: 1995
President and Chief Operating Officer, AT&T Corp. (Telecommunications)
 
Mr. Mandl was elected  to the Board  of Directors, effective  June 1, 1995.  Mr.
Mandl  joined AT&T  Corp. in  1991 as  Chief Financial  Officer. In  1993 he was
elected Executive Vice  President --  AT&T and  Chief Executive  Officer of  the
Communications Services Group. In January, 1996, Mr. Mandl was elected President
and  Chief  Operating Officer  of AT&T.  Prior  to joining  AT&T, Mr.  Mandl was
Chairman of the  Board and Chief  Executive Officer of  Sea-Land Service,  Inc.,
which  position he  held from 1988  to 1991. From  1980 to 1988,  Mr. Mandl held
various executive  positions  with  Seaboard  Coast Line  Industries.  He  is  a
director  of AT&T Universal Card Services, Walter  A. Haas School of Business at
the University of California at  Berkeley, Willamette University, Carnegie  Hall
and the Museum of Television and Radio. Mr. Mandl is also a member of the Global
Business  Management  Council,  Young  Presidents'  Organization  (alumnus), the
American Enterprise  Institute for  Public Policy  Research and  the  Management
Policy Council (alumnus).
 
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[PHOTO OF LAWRENCE G. RAWL]


LAWRENCE G. RAWL
Age 67  First Elected Director: 1986
 
Retired  Chairman of the Board and  Chief Executive Officer of Exxon Corporation
(Crude oil, natural gas and petroleum products)
 
Mr. Rawl joined Exxon Corporation in 1952 and held various positions in domestic
operations and corporate headquarters activities. In 1973, he became Senior Vice
President of  Exxon  Company, U.S.A.  and  in  1976, he  became  Executive  Vice
President.  He was elected Executive Vice President of Esso Europe Inc. in 1978,
Senior Vice  President of  Exxon  Corporation in  1980,  President in  1985  and
Chairman  of the Board  and Chief Executive  Officer in 1987,  which position he
held until  his  retirement in  1993.  Mr. Rawl  received  a B.S.  in  petroleum
engineering  from  the University  of  Oklahoma. He  is  a director  of Champion
International Corporation, Texas Commerce Bancshares, Inc. and the Texas Medical
Center.


[PHOTO OF MICHAEL I. SOVERN]


MICHAEL I. SOVERN
Age 64  First Elected Director: 1993
 
President Emeritus and Chancellor Kent Professor of Law, Columbia University
 
Mr. Sovern joined  the faculty  of Columbia University  in 1957,  became a  full
professor  in 1960 and has been Chancellor  Kent Professor of Law since 1977. He
served as Columbia Law School's seventh Dean from 1970 to 1979 and as  Executive
Vice  President and  Provost of  the University  from 1979  to 1980.  Mr. Sovern
served as President  of Columbia University  from 1980 to  1993, when he  became
President  Emeritus. He received his A.B. degree from Columbia College and LL.B.
from Columbia University  Law School. Mr.  Sovern is a  director of AT&T  Corp.,
Chemical  Bank, Chemical Banking Corporation and  the Greater New York Insurance
Group. He is also Chairman of the  Japan Society and of the American Academy  in
Rome,  and serves  on the  boards of  the Asian  Cultural Council,  the Schubert
Foundation and  Organization,  Channel Thirteen,  the  NAACP Legal  Defense  and
Education  Fund and the Henry J. Kaiser Family Foundation. Mr. Sovern is also an
advisor to the Board of Sequa Corporation.
 
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[PHOTO OF JOSEPH D. WILLIAMS]


JOSEPH D. WILLIAMS
Age 69  First Elected Director: 1973
 
Consultant; Retired Chairman of the Board and Chief Executive Officer of
Warner-Lambert
 
Mr. Williams joined Parke, Davis & Company in 1950 and served in various  sales,
marketing  and executive positions before becoming President and Chief Executive
Officer of  Parke,  Davis  in 1973.  In  1976,  he was  elected  Executive  Vice
President  and President, Pharmaceutical Group,  of Warner-Lambert. Mr. Williams
was elected President of Warner-Lambert in 1979, Chief Operating Officer in 1980
and Chairman of the Board and Chief Executive Officer in 1985, which position he
retained until his retirement  in 1991. Mr. Williams  holds a B.S. in  chemistry
and  pharmacy  from the  University of  Nebraska  College of  Pharmacy. He  is a
director of AT&T Corp., Exxon Corporation, J.C. Penney Company, Inc. and  Thrift
Drug,  Inc. Mr. Williams  is also a director  of Rockefeller Financial Services,
Inc., Rockefeller Company, Inc., Therapeutic  Antibodies Inc., Project Hope  and
the  United Negro College Fund. He is also Chairman of the New Jersey Commission
on Higher  Education,  a Trustee  of  the  Liberty Science  Center  and  Trustee
Emeritus of Columbia University.
 
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SECURITY OWNERSHIP OF OFFICERS AND DIRECTORS
The  following table sets  forth information, as of  February 9, 1996, regarding
beneficial ownership  of  Warner-Lambert  Common  Stock  by  each  director  and
nominee,  each of the executive officers named in the Summary Compensation Table
and all directors and executive officers as a group:
 
<TABLE>
<CAPTION>
                                                                                  Number of Common
                                                                                     Shares and
                                    Name                                       Share Equivalent(1), (2)
- -----------------------------------------------------------------------------  ------------------------
<S>                                                                            <C>
B. Charles Ames
  (Retiring 4/96)
Robert N. Burt
Donald C. Clark
Lodewijk J. R. de Vink                                                                         3
John A. Georges
Melvin R. Goodes                                                                               3
William H. Gray III
William R. Howell
Ernest J. Larini                                                                               3
J. Frank Lazo                                                                                  3
LaSalle D. Leffall, Jr.
Patricia Shontz Longe
Alex J. Mandl
Lawrence G. Rawl
Michael I. Sovern
John F. Walsh
Joseph D. Williams                                                                             3
All executive officers and directors as a group (    )                                         3
</TABLE>
 
- --------------------------------------------------------------------------------
 
(1) As  of  February 9,  1996,  all  executive officers and directors as a group
owned approximately     % of the outstanding shares of Common Stock.
 
(2) Each of the above  persons has (or  will have  upon the  exercise of options
exercisable within sixty days) sole voting and investment power with respect  to
all  shares shown as beneficially owned by  such person, except for an aggregate
of 24,000 shares granted to the non-employee directors named above, pursuant  to
the  Restricted Stock Plan for Directors  of Warner-Lambert Company, as to which
each director has the  power to direct  the vote of the  shares granted to  such
person.  The  shareholdings listed  above also  include  shares of  Common Stock
equivalents held pursuant to Warner-Lambert's deferred compensation arrangements
for non-employee  directors,  as follows:  Mr.  Ames (who,  in  accordance  with
Warner-Lambert's   By-Laws,  will  retire   from  the  Board   in  April,  1996)
            , Mr. Burt                ,  Mr. Clark                , Mr.  Georges
            ,  Mr. Gray                , Mr. Howell                , Dr. Leffall
            , Dr. Longe                 ,  Mr. Mandl                 , Mr.  Rawl
            ,  Mr. Sovern                 and Mr. Williams                 . The
shareholdings listed above for Mr. de Vink, Mr. Goodes, Mr. Larini, Mr. Lazo and
Mr. Walsh include  shares of Common  Stock and Common  Stock equivalents in  the
amounts  of                ,                ,                ,               and
            , respectively, held pursuant to Warner-Lambert's benefit plans.
 
(3) Includes  shares  subject  to  options  or  rights  granted  pursuant to the
Company's stock plans exercisable within sixty days after February 9, 1996, held
by Mr. de Vink, Mr. Goodes,  Mr. Larini,  Mr. Lazo,  Mr. Walsh and all executive
officers and directors as a group, in the amounts of       shares,       shares,
         shares,         shares,          shares and       shares, respectively.
 
    Warner-Lambert believes that  stock ownership by  its executive officers  is
important  to  promote an  identification of  the  interests of  Management with
Warner-Lambert's  stockholders.  Accordingly,  the  Compensation  Committee  has
established  stock ownership goals for key members of Management with the intent
that each individual invest a certain dollar amount in shares of  Warner-Lambert
Common  Stock equal  to a multiple  (by position  level) of the  salary for such
individual. For purposes of this program,  the amount of shares of Common  Stock
held  by the  officer includes shares  held directly and  indirectly, shares and
 
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       10
 
<PAGE>
<PAGE>
share equivalents  held under  Warner-Lambert's benefit  plans, 50%  of  vested,
unexercised stock options and 50% of restricted stock.
 
    Section   16(a)   of  the   Securities   Exchange  Act   of   1934  requires
Warner-Lambert's officers  and directors,  and  persons who  own more  than  ten
percent  of a  registered class of  Warner-Lambert's equity  securities, to file
reports of ownership and changes in  ownership with the Securities and  Exchange
Commission  and the New York Stock Exchange. Warner-Lambert believes that during
1995 all  Section  16(a) filing  requirements  applicable to  its  officers  and
directors  were complied with, except that the  transfer of 200 shares of Common
Stock from the account of Mr.  William R. Howell, a director of  Warner-Lambert,
which  was exempt from  Section 16(b), was reported  in a late Form  4 due to an
administrative error.
 
SECURITY OWNERSHIP OF WARNER-LAMBERT
 
The following table sets forth information with respect to the persons known  to
Warner-Lambert  to  own beneficially  more  than 5%  of  Warner-Lambert's Common
Stock, as of December 31, 1995:
 
<TABLE>
<CAPTION>
                                                                                         AMOUNT AND
                                                                                         NATURE OF
                                NAME AND ADDRESS OF                                      BENEFICIAL       PERCENT
                                 BENEFICIAL OWNER                                        OWNERSHIP        OF CLASS
- ------------------------------------------------------------------------------------------------------------------
<S>                                                                                   <C>                 <C>
 
The Capital Group Companies, Inc.
333 South Hope Street
Los Angeles, California 90071                                                                      (1)          %
- ------------------------------------------------------------------------------------------------------------------
</TABLE>
 
(1) As reported in Amendment No. 2 to Schedule 13G filed with the Securities and
Exchange  Commission (the  'SEC') by The  Capital Group  Companies, Inc. ('CG'),
Capital Guardian  Trust Company  and Capital  Research and  Management  Company,
operating  subsidiaries of  CG, exercised, as  of December  31, 1995, investment
discretion with respect to             and             shares, respectively.  CG
has  advised that with  respect to all  of such shares,  its subsidiaries act as
investment managers for  various institutional investors  and that it  disclaims
beneficial interest in such shares.
 
COMMITTEES OF THE BOARD
 
Warner-Lambert  has an Executive  Committee, an Audit  Committee, a Compensation
Committee, a Nominating  and Organization  Committee, a  Retirement and  Savings
Plan  Committee (U.S.) and a  Corporate Public Policy Committee  of the Board of
Directors. The members  of the Executive  Committee are Mr.  Joseph D.  Williams
(Chairman),  Mr. Lodewijk  J. R.  de Vink,  Mr. John  A. Georges,  Mr. Melvin R.
Goodes, Dr. Patricia  Shontz Longe  and Mr.  Lawrence G.  Rawl. This  Committee,
which  did not meet during 1995, has the authority to exercise all of the powers
of the  Board  of Directors  except  that this  Committee  may not  (1)  approve
acquisitions,  capital expenditure requests or  divestitures involving more than
$20,000,000, (2) amend Warner-Lambert's Certificate of Incorporation or By-Laws,
(3) declare a dividend or (4) authorize the issuance of stock of Warner-Lambert.
The Executive  Committee  also  has the  authority  to  review  Warner-Lambert's
financial  policies  and procedures  and make  recommendations  to the  Board of
Directors with  respect  to dividend  policy,  corporate financing  and  related
matters.
 
     The  members of the Audit Committee are Mr. B. Charles Ames (Chairman), Mr.
John A. Georges, Mr. William H. Gray  III, Mr. Lawrence G. Rawl, Mr. Michael  I.
Sovern  and Mr. Alex J. Mandl. This Committee, which met four times during 1995,
is responsible  generally  for  recommending  to  the  Board  of  Directors  the
independent  accountants to  be nominated to  audit the  financial statements of
Warner-Lambert; approving the discharge and compensation
 
                                                                    [LOGO]
                                                                       11

<PAGE>
<PAGE>
of  the  independent  accountants;  meeting  with  Warner-Lambert's  independent
accountants to review the proposed scope of the annual audit of Warner-Lambert's
financial statements; reviewing the findings of the independent accountants with
respect   to   the  annual   audit;  and   supervising  the   implementation  of
Warner-Lambert's management  integrity policies  and reporting  annually to  the
Board of Directors with respect thereto.
 
     The  members  of  the  Compensation  Committee  are  Mr.  Donald  C.  Clark
(Chairman), Mr. John A. Georges, Mr. William R. Howell and Mr. Lawrence G. Rawl.
This  Committee,  which  met  five   times  during  1995,  is  responsible   for
administering the Warner-Lambert Incentive Compensation Plan, the Warner-Lambert
Supplemental  Pension  Income Plan  and  Warner-Lambert's stock  plans,  and has
limited authority to adopt amendments to the foregoing plans. This Committee  is
also  responsible for recommending to the Board  of Directors the salaries to be
paid to the  Chief Executive Officer  and the President  of Warner-Lambert,  and
reviewing  and approving the Chief Executive Officer's and the President's other
annual cash compensation and long-term incentives and the total compensation  to
be paid to certain other officers of Warner-Lambert. In addition, this Committee
will be responsible for administering the Warner-Lambert Company 1996 Stock Plan
if  it is approved  by the stockholders  at the Annual  Meeting of Stockholders.
(See the summary of the 1996 Stock Plan beginning on page      .)
 
     The members of the Nominating and Organization Committee are Dr. LaSalle D.
Leffall, Jr. (Chairman), Mr. B. Charles  Ames, Mr. Donald C. Clark, Mr.  William
H.  Gray III and Mr. Joseph D. Williams. This Committee, which met four times in
1995, is responsible  for recommending to  the Board of  Directors the names  of
qualified  persons to be  nominated for election or  re-election as directors of
Warner-Lambert, the  membership and  Chairman of  each Board  Committee and  the
persons  to  be elected  or re-elected  Chairman of  the Board,  Chief Executive
Officer, President and Chief Operating Officer of Warner-Lambert. The  Committee
will  consider  suggestions for  Board membership  submitted by  stockholders in
accordance  with   the   notice  provisions   and   procedures  set   forth   in
Warner-Lambert's By-Laws. Proposals for the nomination of directors must include
the biographical information required by Warner-Lambert's By-Laws, together with
the  written  consent of  the proposed  nominee  to so  serve, if  elected. This
Committee is also responsible  for administering the  Restricted Stock Plan  for
Directors  of Warner-Lambert Company. Mr. Williams does not act upon any matters
for which he would not qualify as a 'disinterested person' as defined under Rule
16b-3 promulgated pursuant to Section 16 of the Securities Exchange Act of 1934.
 
     The members of  the Retirement and  Savings Plan Committee  (U.S.) are  Dr.
Patricia  Shontz Longe (Chairman), Mr. Donald C. Clark, Mr. John A. Georges, Mr.
William R. Howell  and Mr. Michael  I. Sovern. This  Committee, which met  three
times  during 1995,  has limited authority  to adopt amendments  to the domestic
retirement and savings  plans of  Warner-Lambert and  its domestic  subsidiaries
(collectively,  the 'Plans'), including the  Warner-Lambert Retirement Plan, the
Warner-Lambert Savings and  Stock Plan, the  Warner-Lambert Excess Savings  Plan
and   the   Warner-Lambert  Long   Term  Disability   Benefits  Plan,   and  has
responsibility with respect to such Plans to monitor and report on the selection
and termination  of trustees  and investment  managers and  on their  individual
investment  activity and performance,  to review the  reports of the independent
accountants with  respect  to the  Plans,  to approve  pensions  for  individual
employees  which are separate from any benefit plan and to implement the overall
asset allocation guidelines, as established by the Board of Directors.
 
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       12

<PAGE>
<PAGE>
     The members of  the Corporate Public  Policy Committee are  Mr. William  R.
Howell  (Chairman), Mr.  Robert N.  Burt, Mr.  Donald C.  Clark, Dr.  LaSalle D.
Leffall, Jr.,  Dr.  Patricia Shontz  Longe  and  Mr. Joseph  D.  Williams.  This
Committee,  which met three times in 1995, is responsible for reviewing periodic
reports on  the  contribution activities  of  Warner-Lambert, reports  on  equal
employment  opportunity  and  related  matters  and  reports  on  public affairs
programs of  Warner-Lambert  and  issues  of  social  concern,  and  for  making
recommendations to the Board of Directors in such areas.
 
     The  Warner-Lambert Board of  Directors met eleven  times during 1995. Each
director of Warner-Lambert standing  for re-election who  was a director  during
1995  attended at least 89% of the total  meetings of the Board of Directors and
the Committees of the Board  on which he or  she served. The average  attendance
rate for 1995 for all directors standing for re-election was approximately 97%.
 
DIRECTORS' COMPENSATION
 
All  non-employee directors of  Warner-Lambert receive an  annual fee of $35,000
and a fee of $1,000 for attendance at each meeting of the Board or Committee  of
the Board of Directors, as well as for attendance at or participation in special
meetings  and other  Board-related activities,  and are  reimbursed for expenses
incurred in  connection therewith.  In addition,  each member  of the  Executive
Committee  who is not an employee receives an  annual fee of $4,000 in lieu of a
fee for  attendance at  the  first four  meetings  of the  Executive  Committee.
Directors may elect to defer receipt of their fees.
 
     Warner-Lambert  has a consulting  agreement with Mr.  Joseph D. Williams to
provide services to Warner-Lambert in specialized fields. For 1995, amounts paid
to or deferred  for the  benefit of Mr.  Williams, pursuant  to such  consulting
arrangement, was $200,000.
 
     The Warner-Lambert Directors' Retirement Plan was amended effective January
1,  1996.  With respect  to  directors who  have at  least  five years  of Board
membership, no additional benefits will be accrued under the Plan and, in  order
to  better align the interests of the directors with the Company's stockholders,
the present  value  of the  pension  benefits which  were  earned prior  to  the
amendments have been credited as shares to each director's Warner-Lambert Common
Stock equivalent account under the provisions of the Warner-Lambert Company 1992
Stock  Plan (the '1992 Stock Plan'), as  follows: Mr. B. Charles Ames 2,852, Mr.
Donald C. Clark 1,512, Mr. John A.  Georges 1,705, Mr. William H. Gray III  365,
Mr.  William R. Howell  1,106, Dr. LaSalle  D. Leffall, Jr.  1,451, Dr. Patricia
Shontz Longe 1,522, and Mr. Lawrence G.  Rawl 1,959. Mr. Michael I. Sovern  will
continue  to accrue pension  credit until he  has completed five  years of Board
membership at which time the present value of his accrued pension as of  January
1,  1996 will be credited to  his Warner-Lambert Common Stock equivalent account
and future  pension accruals  will  cease. With  respect  to directors  who  are
initially  elected to  the Board  after May  31, 1995,  pension benefits  in the
Directors' Retirement Plan will not be provided.
 
     Effective January 1, 1996, in order  to further align the interests of  the
directors  with  the  Company's  stockholders  and  in  lieu  of  future pension
benefits, an amount equal to one-half of the retainer in effect on January 1  of
each  year, for  a maximum period  of ten years,  will be made  available to the
directors  for  crediting  to  their  Warner-Lambert  Common  Stock   equivalent
accounts.  Directors may not withdraw these amounts from their deferred accounts
until they are no longer members of the Board.
 
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                                                                      13

<PAGE>
<PAGE>
     The provisions of the 1992 Stock Plan relating to deferred compensation for
directors permit  non-employee  directors to  elect  to defer  their  directors'
annual  fees, meeting  attendance fees  and consulting  fees, and  such deferred
amounts are  credited to  an account  which accrues  interest annually  or to  a
Warner-Lambert  Common Stock equivalent account which  is credited as of the day
the deferred fees would have been payable with stock credits equal to the number
of shares of Common Stock that could have been purchased with the amount of such
deferred fees. The  provisions of  the 1992  Stock Plan  relating to  directors'
deferred compensation provide that all amounts which participating directors had
previously  elected  to  defer are  payable  immediately following  a  change in
control of Warner-Lambert (as defined in such plan).
 
     Pursuant to  the  Restricted Stock  Plan  for Directors  of  Warner-Lambert
Company,  each non-employee director of Warner-Lambert receives a grant of 2,000
shares of Common  Stock, subject to  certain restrictions. The  director is  not
entitled  to delivery  of the  share certificate and  the shares  are subject to
transfer restrictions for a period from the date of grant until the earliest  to
occur of certain specified events. If the director remains a member of the Board
for the entire period during which the restrictions apply, the restrictions will
lapse with respect to one-tenth of the shares of Common Stock for each full year
of  service as a director. In the event of a change in control of Warner-Lambert
(as defined in such plan), the Restricted Stock Plan provides that the directors
will receive the full value  of the shares previously  granted by delivery of  a
cash  payment in lieu  thereof. Subject to  the foregoing, the  director has the
rights and privileges of  a stockholder as to  such Common Stock, including  the
right to receive dividends and the right to vote the shares of Common Stock.
 
     Non-employee directors are also eligible to participate in Warner-Lambert's
Group  Life Insurance,  Medical, Dental  and Accidental  Death and Dismemberment
Plans.
 
    [LOGO]
       14
 
<PAGE>
<PAGE>

SUMMARY COMPENSATION TABLE

The following table  provides a summary  of cash and  non-cash compensation  for
each  of the last three completed fiscal years ended December 31, 1995, 1994 and
1993 with respect to Warner-Lambert's Chief Executive Officer and the other four
most highly compensated executive officers of the Company:
 
                           SUMMARY COMPENSATION TABLE
<TABLE>
<CAPTION>
                                                                        LONG - TERM COMPENSATION
                                                                 --------------------------------------
                                     ANNUAL COMPENSATION                 AWARDS             PAYOUTS
                                    ---------------------        ----------------------  --------------
           a              b       c         d           e            f           g             h                  i
- ---------------------------------------------------------------------------------------------------------------------------
                                                                             SECURITIES
                                                                 RESTRICTED  UNDERLYING
                                                   OTHER ANNUAL    STOCK      OPTIONS/        LTIP            ALL OTHER
   NAME AND PRINCIPAL           SALARY    BONUS    COMPENSATION   AWARDS(1)    SARS        PAYOUTS(2)       COMPENSATION(3)
        POSITION         YEAR    ($)       ($)         ($)          ($)         (#)           ($)                ($)
- ---------------------------------------------------------------------------------------------------------------------------
<S>                      <C>   <C>       <C>       <C>           <C>         <C>         <C>             <C>

Melvin R. Goodes
Chairman of the Board    1995  $943,333  $778,300     --            --          75,000      $169,994          $ 177,846
and Chief Executive      1994   866,250   820,000     --            --          45,000       176,375             58,493
Officer                  1993   820,000   586,000     --            --          45,000       255,000             49,453
 
Lodewijk J. R. de
 Vink(4)                 1995   620,917   511,000     --            --          45,000       131,359             58,865
President and Chief      1994   573,500   543,000     --            --          26,750       124,500             17,866
Operating Officer        1993   542,667   413,000     --            --          26,750       150,000             10,805
 
J. Frank Lazo(5)
Vice President;          1995   379,167   284,000     --            --          21,600        61,816             41,934
President, Confectionery 1994   289,150   180,000     --            --          15,900        83,000             12,838
Sector                   1993   267,650   161,300     --            --          14,450        60,000             14,047
 
John F. Walsh(6)
Executive Vice
President; President,    1995   418,333   214,000     --            --          16,000        92,724             84,319
Consumer Healthcare      1994   398,333   320,000     --            --          21,100       103,750             20,180
Sector                   1993   377,500   320,000     --            --          19,250       120,000             24,646
 
Ernest J. Larini         1995   323,217   251,000     --            --          20,000        46,362             35,152
Vice President and Chief 1994   300,967   243,000     --            --          17,500        51,875             10,380
Financial Officer        1993   278,400   197,000     --            --          15,500        60,000              9,951
- ---------------------------------------------------------------------------------------------------------------------------
</TABLE>
 
(1) Aggregate restricted  stock holdings as  of December 31, 1995, valued at the
market  price at year end, were as follows:  Mr. Lazo 536 shares with a value of
$51,557. Dividends on restricted shares are paid quarterly in conjunction  with,
and at the same rate as, dividends on the Company's Common Stock.
 
(2) Long-term cash performance bonuses provide for cash dollar awards contingent
on the  attainment of  certain  earnings per  share ('EPS')  performance  levels
during  the  three-year period  subsequent to  the grant.  The amounts  shown in
column (h) above represent  the long-term bonuses paid  in 1995, 1994 and  1993,
respectively,  to the executive officers named in the Summary Compensation Table
for each of the three-year performance periods ending prior to such years. As  a
result  of amendments made to the long-term bonus program in 1994, the long-term
bonuses for the three-year performance period  ended December 31, 1994 and  paid
in  May, 1995 were  payable in part  based on Warner-Lambert's  achievement of a
specific cumulative average  EPS growth for  the period and  in part based  upon
Warner-Lambert's  achievement  of  a  certain  relative  EPS  performance level,
compared to the median  EPS performance of  a select group  of companies in  the
industries in which Warner-Lambert competes.
 
(3) All  Other  Compensation  consists  of  the  following:  (i) annual  Company
contributions to the  Savings and  Stock Plan and  the Excess  Savings Plan  for
1995, 1994 and 1993, as follows: Mr. Goodes $67,226, $47,760 and $29,266; Mr. de
Vink  $19,293, $14,849  and $7,255;  Mr. Lazo  $14,418, $10,157  and $9,358; Mr.
Walsh $17,992, $13,280 and $11,232; and  Mr. Larini $10,154, $8,123 and  $6,289,
respectively;  and (ii) the above-market interest on deferred annual bonuses for
1995, 1994 and 1993, as follows:  Mr. Goodes $110,620, $10,733 and $20,187;  Mr.
de  Vink $39,572, $3,017  and $3,550; Mr.  Lazo $27,516, $2,681  and $4,689; Mr.
Walsh $66,327, $6,900 and  $13,414; and Mr. Larini  $24,998, $2,257 and  $3,662,
respectively.  The annual bonus was payable for  such years, but deferred at the
election of the named  executive officer, in accordance  with the provisions  of
the  Warner-Lambert Incentive Compensation Plan. According  to the terms of such
Plan, deferred bonuses  accrue interest  that is automatically  credited to  the
officer's account and is not currently paid or payable.
 
(4) Effective  January  1,   1994,  Mr.  de   Vink  assumed  responsibility  for
Warner-Lambert's Pharmaceutical Sector.
 
                                                                    [LOGO]
                                                                       15

<PAGE>
<PAGE>

(5) Mr.  Lazo  served  as  President,  Latin America/Asia/Australia/Middle East/
Africa Group, until December 1, 1994, when he was named President, Confectionery
Sector.
 
(6) Mr. Walsh  served as  President, Consumer Products Sector, through November,
1994.  Effective  December  1, 1994,  Mr.  Walsh was  named  President, Consumer
Healthcare Sector.
 
CHIEF EXECUTIVE OFFICER'S AND PRESIDENT'S EMPLOYMENT AGREEMENTS
 
In 1985, Warner-Lambert entered into an employment agreement with Mr. Goodes. In
1991, Warner-Lambert entered into an employment agreement with Mr. de Vink.  The
agreement  with Mr. Goodes, which  was amended in 1991,  terminates May 1, 2000,
and the agreement with Mr. de Vink  provides for an initial term of five  years,
which  term will be automatically extended for  an additional year at the end of
each year of the term until Mr. de Vink's retirement. The agreements provide for
minimum annual salaries which may be  increased annually based upon the  average
salary  increase of those  officers of Warner-Lambert whose  names appear in the
Annual Report. Mr. Goodes' and Mr.  de Vink's respective salaries are  generally
reviewed  by the Compensation Committee in January of each year. Pursuant to the
terms of  the agreements,  Mr.  Goodes and  Mr. de  Vink  are also  entitled  to
participate in the Incentive Compensation Plan as well as the other compensation
and benefit programs available to officers of Warner-Lambert at their respective
levels.
 
    [LOGO]
      16
 
<PAGE>
<PAGE>
OPTION/SAR GRANT TABLE
 
The  following table sets  forth information concerning  grants of stock options
and stock  appreciation rights  during  1995 to  the Company's  Chief  Executive
Officer and the other four most highly compensated executive officers:
 
                           OPTION/SAR GRANTS IN 1995
<TABLE>
<CAPTION>
                                                                                               GRANT DATE
                                                 INDIVIDUAL GRANTS                           PRESENT VALUE(1)
                            ------------------------------------------------------------    ----------------
           a                     b                c                d              e                f
- ------------------------------------------------------------------------------------------------------------
                             NUMBER OF        % OF TOTAL
                             SECURITIES      OPTIONS/SARS
                             UNDERLYING       GRANTED TO      EXERCISE OR
                            OPTIONS/SARS     EMPLOYEES IN     BASE PRICE      EXPIRATION
          NAME             GRANTED (#)(2)       1995           ($/SH)           DATE
- ------------------------------------------------------------------------------------------------------------
<S>                         <C>              <C>              <C>             <C>            <C>
 
Melvin R. Goodes               75,000            3.67%          $ 87.75         10/23/05       $1,710,750
Lodewijk J. R. de Vink         45,000            2.20%            87.75         10/23/05        1,026,450
J. Frank Lazo                  21,600            1.06%            87.75         10/23/05          492,696
John F. Walsh                  16,000             .78%            87.75         10/23/05          364,960
Ernest J. Larini               20,000             .98%            87.75         10/23/05          456,200
- -------------------------------------------------------------------------------------------------------------
</TABLE>
(1)  Present value determinations were made using a Black-Scholes option pricing
model based on  the following  assumptions: expected  volatility is  based on  a
five-year  average of  weekly stock prices  for the  period 1991-1995; risk-free
rate of return  is based on  the current ten-year  Treasury note rate;  dividend
yield  is based on the  dividends paid on Warner-Lambert's  Common Stock for the
five-year period 1991-1995; and options are held for the full ten-year term. The
actual value an executive officer receives  is dependent on future stock  market
conditions,  and there can be no assurance  that the amounts reflected in column
(f) of the Option/SAR  Grants Table will  actually be realized.  No gain to  the
executive  officer is possible without an appreciation in stock value which will
benefit all stockholders commensurately.
 
(2) Stock  options  entitle  the  holder to purchase shares of Common Stock at a
price  which  is  equal to the fair market value per share for such stock on the
date  the  stock  option  was granted. Payment of this price is made in cash or,
with the consent of the Compensation Committee, in whole  or in part,  in Common
Stock or other consideration. Stock  options become exercisable over a four-year
period (beginning one year after the date of grant)  in four equal installments.
No stock option may be exercised after the expiration of ten years from the date
of grant.  In the event of a change in control of  Warner-Lambert (as defined in
the  stock  option  plans),  (i)  the  ability  to  exercise  stock  options  is
accelerated,  (ii) amounts  payable  upon  exercise of stock appreciation rights
will  be determined  by reference, among other things, to the price pursuant  to
which  the  change  in  control  was  effected,  (iii)  amounts payable upon the
exercise  of stock  appreciation rights  will be  in the  form of cash and  (iv)
limited stock appreciation rights are provided to the grantees of stock options.
 
                                                                    [LOGO]
                                                                       17
 
<PAGE>
<PAGE>
OPTION/SAR EXERCISES AND YEAR-END VALUE TABLE
 
The  following table sets forth individual  exercises of stock options and stock
appreciation rights  ('SARs')  during  1995 by  the  Company's  Chief  Executive
Officer  and  the  other four  most  highly compensated  executive  officers and
provides information related to stock option and SAR values:
 
     AGGREGATED OPTION/SAR EXERCISES IN 1995 AND YEAR-END OPTION/SAR VALUES

<TABLE>
<CAPTION>
           a                     b               c                 d                  e
- ---------------------------------------------------------------------------------------------
                                                               NUMBER OF          VALUE OF
                                                              SECURITIES         UNEXERCISED
                                                              UNDERLYING        IN-THE-MONEY
                                                              UNEXERCISED       OPTIONS/SARS
                                                               OPTIONS/        AT YEAR-END ($)
                              SHARES                            SARS AT         ($96.1875 PER
                            ACQUIRED ON                      YEAR-END (#)          SHARE)
                             EXERCISE          VALUE         EXERCISABLE/       EXERCISABLE/
          NAME                  (#)         REALIZED ($)     UNEXERCISABLE      UNEXERCISABLE
- ----------------------------------------------------------------------------------------------
<S>                         <C>             <C>              <C>               <C>
 
Melvin R. Goodes               30,000        $1,679,063          204,820/        $ 9,225,334/
                                                                 314,938           4,872,814
 
Lodewijk J. R. de Vink         20,000         1,151,499          165,749/          7,041,850/
                                                                 196,201           4,007,099
 
J. Frank Lazo                       0                 0           78,075/          2,742,336/
                                                                 112,075           3,734,817
 
John F. Walsh                  20,000         1,016,786          126,262/          5,805,455/
                                                                 109,988           1,824,617
 
Ernest J. Larini                1,000            58,844           46,626/          1,531,693/
                                                                  93,750           1,496,758
- ----------------------------------------------------------------------------------------------
</TABLE>
 
    [LOGO]
       18


<PAGE>
<PAGE>
LONG -TERM INCENTIVE PLAN AWARDS TABLE

The  following table indicates long-term incentive awards granted in 1995 to the
Company's Chief Executive  Officer and  the other four  most highly  compensated
executive officers:
 
                   LONG -TERM INCENTIVE PLAN -AWARDS IN 1995(1)
<TABLE>
<CAPTION>
                                                                       Estimated Future Payouts under
                                                                        Non-Stock Price Based Plans
                                                              ------------------------------------------------
              a                      b              c             d            e           f            g
- --------------------------------------------------------------------------------------------------------------
                                               PERFORMANCE
                                 NUMBER OF      OR OTHER
                                  SHARES,        PERIOD
                                 UNITS OR         UNTIL         BELOW
                                   OTHER       MATURATION     THRESHOLD    THRESHOLD     TARGET      MAXIMUM
            NAME                RIGHTS (#)(1)   OR PAYOUT        ($)          ($)         ($)          ($)
- ---------------------------------------------------------------------------------------------------------------
<S>                             <C>            <C>            <C>          <C>          <C>         <C>
 
Melvin R. Goodes                 $ 723,900       3 Years          0        $361,950     $723,900    $1,447,800
 
Lodewijk J. R. de Vink           $ 443,600       3 Years          0         221,800      443,600       887,200
 
J. Frank Lazo                    $ 274,300       3 Years          0         137,150      274,300       548,600
 
John F. Walsh                    $ 274,300       3 Years          0         137,150      274,300       548,600
 
Ernest J. Larini                 $ 146,700       3 Years          0          73,350      146,700       293,400
- -----------------------------------------------------------------------------------------------------------------
</TABLE>
 
(1) The Warner-Lambert Incentive  Compensation Plan  provides for  dollar target
awards, rather  than  shares,  units or  other  rights.  In 1995,  each  of  the
executive officers named in the above Table received a targeted long-term grant,
as  set forth in column (b) above,  based on the individual's position level and
competitive compensation trends. Such awards are contingent upon the  attainment
of  certain earnings per share ('EPS')  performance levels during the three-year
period subsequent to  grant (i.e.,  1995-1997) and  become payable  in the  year
following  the end of this three-year performance period. The payout is based on
Warner-Lambert's achievement of  a certain cumulative  average EPS growth  rate,
compared  to  the  median EPS  growth  of a  select  group of  companies  in the
industries in  which  Warner-Lambert  competes. Awards  are  payable  at  values
ranging  from zero  to 200%  (maximum level)  of target  levels. If  minimum EPS
performance levels are not attained  over the three-year period, such  long-term
incentive  awards will not be paid.  In addition, the Compensation Committee has
discretion to lower the amount  of the payouts under appropriate  circumstances.
Awards  may become  non-contingent on  a pro  rata basis  following a  change in
control of Warner-Lambert (as defined).
 
RETIREMENT BENEFITS
 
The following table sets forth  the estimated aggregate annual benefits  payable
in  the form of a straight life annuity by Warner-Lambert upon retirement at age
65 (exclusive of  retirement benefits  from Social Security)  after a  specified
number  of years of  service, pursuant to  the Warner-Lambert Company Retirement
Plan (the 'Retirement Plan') and the Warner-Lambert Supplemental Pension  Income
Plan  (the 'Supplemental Plan'). In the event of early retirement, the following
amounts will be reduced  by the annual retirement  credits that would  otherwise
have been earned to normal retirement and further reduced in accordance with the
early retirement reduction factors then in effect under the Retirement Plan and,
where  applicable,  the Supplemental  Plan. The  aggregate  of amounts  shown in
columns (c) and (d) of the Summary Compensation Table approximate the amount  of
creditable earnings under the pension plans.
 
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                                                                        19
 
<PAGE>
<PAGE>
                               PENSION PLAN TABLE
<TABLE>
<CAPTION>
                                                    YEARS OF SERVICE
- ------------------------------------------------------------------------------------------------------
Remuneration          15            20             25             30             35             40
- --------------     --------     ----------     ----------     ----------     ----------     ----------
<S>                <C>          <C>            <C>            <C>            <C>            <C>
   $ 500,000       $210,440     $  266,920     $  267,400     $  267,880     $  271,610     $  309,979
     600,000        255,240        322,920        323,400        323,880        326,010        371,979
     700,000        300,040        378,920        379,400        379,880        380,410        433,979
     800,000        344,840        434,920        435,400        435,880        436,360        495,979
     900,000        389,640        490,920        491,400        491,880        492,360        557,979
   1,000,000        434,440        546,920        547,400        547,880        548,360        619,979
   1,100,000        479,240        602,920        603,400        603,880        604,360        681,979
   1,200,000        524,040        658,920        659,400        659,880        660,360        743,979
   1,300,000        568,840        714,920        715,400        715,880        716,360        805,979
   1,400,000        613,640        770,920        771,400        771,880        772,360        867,979
   1,500,000        658,440        826,920        827,400        827,880        828,360        929,979
   1,600,000        703,240        882,920        883,400        883,880        884,360        991,979
   1,700,000        748,040        938,920        939,400        939,880        940,360      1,053,979
   1,800,000        792,840        994,920        995,400        995,880        996,360      1,115,979
   1,900,000        837,640      1,050,920      1,051,400      1,051,880      1,052,360      1,177,979
   2,000,000        882,440      1,106,920      1,107,400      1,107,880      1,108,360      1,239,979
- -------------------------------------------------------------------------------------------------------
</TABLE>
 
    The  Retirement  Plan is  a defined  benefit, career  average plan  which is
periodically updated  in  order  to  provide pension  benefits  which  are  more
reflective  of  current creditable  earnings. The  most  recent such  update was
effective January 1, 1995. The  Retirement Plan provides that annual  creditable
earnings  are determined by an employee's  January 1st base salary plus overtime
and  awards  paid   under  the  Warner-Lambert   Incentive  Compensation   Plan.
Compensation  for purposes  of the  1995 pension  update was  limited to average
annual creditable earnings  for the  three consecutive years  during which  such
compensation  was highest. The Retirement Plan provides  that, in the event of a
change in control of Warner-Lambert (as defined in such plan), (i) the  benefits
of  participants will  be afforded certain  additional protection  for a limited
period of  time and  (ii)  if certain  actions are  taken  with respect  to  the
Retirement  Plan, any surplus  assets then held  in the trust  will inure to the
benefit of participants and their beneficiaries. Credited years of service under
the Retirement Plan, as of December 31, 1995, for each of the executive officers
named in  the  Summary Compensation  Table  are: Melvin  R.  Goodes-29.4  years;
Lodewijk  J. R. de Vink-7.0 years; J.  Frank Lazo-23.7 years; John F. Walsh-27.3
years; and Ernest J. Larini-19.0 years.
 
    The Supplemental Plan  was established  to attract and  retain employees  in
senior  managerial positions by providing supplemental pension income in amounts
reasonably  related  to   their  compensation   and  length   of  service   with
Warner-Lambert.  Benefits  under the  Supplemental Plan  are based  upon average
final compensation (the total amount of an employee's compensation for the three
calendar years during which such employee's compensation was the highest of  the
five-year  period  of  service  ending  with  such  employee's  early  or normal
retirement date, divided by three). Compensation for this purpose is the sum  of
the  employee's January  1st base  salary plus  allocated incentive compensation
under the  Warner-Lambert Incentive  Compensation Plan.  The benefit  under  the
Supplemental  Plan is reduced  by the benefit payable  under the Retirement Plan
and  certain   other  retirement   benefits  including   Social  Security.   The
Supplemental  Plan also  provides for payment  to eligible  employees of amounts
they would have  received under the  Retirement Plan in  the absence of  certain
limitations  imposed by the Employee Retirement  Income Security Act of 1974 and
subsequent legislation,  and  provides  for payment  to  eligible  employees  of
amounts they would have received under the Retirement Plan if deferred incentive
awards had been
 
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<PAGE>
<PAGE>
included  in creditable earnings under such plan. The Supplemental Plan provides
that, in the event of a change in control of Warner-Lambert (as defined in  such
plan),  (i) employees 55  years of age  and older who  meet certain salary level
requirements and who  would have  become eligible to  receive Supplemental  Plan
benefits  upon retirement  will receive such  benefits upon  retirement and (ii)
post-employment consulting requirements set forth in the Supplemental Plan would
no longer be applicable. Credited years of service under the Supplemental  Plan,
as of December 31, 1995, for each of the executive officers named in the Summary
Compensation  Table are: Melvin R. Goodes-15.7 years; Lodewijk J. R. de Vink-5.8
years; J.  Frank  Lazo-3.7  years;  John  F.  Walsh-8.5  years;  and  Ernest  J.
Larini-7.8 years.
 
TERMINATION OF EMPLOYMENT AND CHANGE IN CONTROL ARRANGEMENTS AND MISCELLANEOUS
POLICIES
 
Warner-Lambert  has  severance  policies which  provide  for payments  of  up to
twenty-four months' salary  depending upon  several factors,  including age  and
length of service, subject to modifications made by the Warner-Lambert Executive
Severance Plan (the 'Executive Severance Plan').
 
     The  Executive Severance Plan provides benefits in the event of a change in
control of  Warner-Lambert  (as  defined  in  such  plan)  to  those  employees,
essentially  officers, who are subject to  the reporting requirements of Section
16(a) of the Securities Exchange Act of 1934, as amended. A change in control is
deemed to generally have  occurred upon the acquisition  of the voting power  of
20% or more of Warner-Lambert's outstanding securities, a merger, consolidation,
sale  or disposition of substantially all of Warner-Lambert's assets or a change
in more  than  half  of  Warner-Lambert's  Board  of  Directors.  The  Executive
Severance  Plan provides  for severance  benefits, which  are payable  only if a
participant leaves  the  employ of  Warner-Lambert  for any  reason  other  than
termination  for just cause (as defined in such plan) within three years after a
change in  control,  of  thirty-six  months' salary  and  bonus.  The  Executive
Severance   Plan  also  provides  for   limited  rights  ('Limited  Rights')  to
participants in connection with outstanding stock options under Warner-Lambert's
stock option plans which  do not presently have  stock appreciation rights.  The
Limited Rights provide for a cash payment to the holder upon a change in control
equal  to the amount by  which the fair market value  (as defined in such option
plans) of a share of Common Stock exceeds the fair market value of such a  share
on  the date the  stock option was  granted, multiplied by  the number of shares
with respect to which  the Limited Right applies.  The Executive Severance  Plan
also  provides  special  payments  to  participants  in  amounts  sufficient  to
reimburse such participants for any federal excise tax or similar state or local
tax which may be imposed with respect to payments received following a change in
control. Warner-Lambert has also established  an Enhanced Severance Plan,  which
is  similar to  the Executive Severance  Plan, for all  United States non-hourly
employees who are not eligible to participate in the Executive Severance Plan.
 
     In addition, in  the event  of a change  in control  of Warner-Lambert  (as
defined),  participants in  the Warner-Lambert  Savings and  Stock Plan  and the
Warner-Lambert Incentive  Compensation  Plan  are  afforded  certain  additional
protections and the benefits of participation in Warner-Lambert's Excess Savings
Plan are payable immediately.
 
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<PAGE>
<PAGE>
     In  connection with the relocations of  Mr. Joseph E. Smith, Vice President
of Warner-Lambert,  from  Pennsylvania  to  New Jersey,  and  of  Dr.  Pedro  M.
Cuatrecasas,  Vice President of Warner-Lambert, from North Carolina to Michigan,
interest-free loans  were granted  in 1990.  Each loan  is secured  by the  real
property owned by the executive officer. The current outstanding balances of the
loans are $250,000 and $350,000, respectively.
 
COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION
 
Warner-Lambert's executive compensation programs are designed to attract, retain
and  motivate the broad based executive  talent required to achieve its business
objectives and increase stockholder value. The Company's executive  compensation
programs  are  administered  by  the  Compensation  Committee  of  the  Board of
Directors (the 'Committee') which is comprised of the individuals listed  below.
The  Committee members are outside directors  of the Company with responsibility
for all compensation matters for Warner-Lambert's executive officers.
 
GENERAL
 
Total compensation for  Warner-Lambert's executive officers  consists of a  base
salary,  annual  cash bonus  and long-term  incentives,  which consist  of stock
options  and  restricted  stock.  The  annual  bonus  and  long-term  incentives
introduce  considerable risk to the  total executive compensation package. These
elements are variable,  may fluctuate significantly  from year to  year and  are
directly tied to Company and individual performance.
 
     To  ensure that Management's interest in  the Company is aligned with those
of  its  stockholders,  a  significant  portion  of  executive  compensation  is
delivered  through the equity component. Stock options are tied to the long-term
performance of Warner-Lambert and are used to provide an incentive that  focuses
attention  on managing the Company from an owner's perspective. Restricted stock
grants are used selectively to build stock ownership and to promote a  long-term
focus by restricting the holder's ability to sell, transfer or assign the shares
until  the end of the specified vesting  period when the restrictions lapse. The
combination of stock  options and restricted  stock grants provides  a level  of
risk  and  upside  opportunity  that encourages  Management  performance  in the
achievement of the Company's  long-term goals and  objectives. To further  align
Management's  interests  with Warner-Lambert's  stockholders, the  Committee has
established formal stock ownership goals for key members of Management with  the
intent  that  each  individual  invest  a certain  dollar  amount  in  shares of
Warner-Lambert Common Stock.
 
     The  Committee  annually  reviews  the  competitiveness  of  the  Company's
executive   compensation   programs   within   the   industries   in   which  it
competes  --  Pharmaceutical,  Consumer  Health  Care  and  Confectionery.   The
companies  in this compensation comparator group include the same companies that
are in  the  industry  peer  group  index  in  the  Five-Year  Cumulative  Total
Shareholder Return graph on page      . In addition, the compensation comparator
group  also  includes  several  leading consumer  products  companies  which, in
conjunction with the industry peer group, represent the broader marketplace  for
the Company's executive talent.
 
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      22

<PAGE>
<PAGE>

     Warner-Lambert  targets a level of  total compensation (base salary, annual
bonus and stock awards) equal to the median total compensation of its comparator
group for like jobs,  adjusting for company size.  In addition, with respect  to
stock awards, the Company's objective is to ensure that a significant portion of
the  executives'  total  compensation  is  derived  from  such  long-term equity
component. The total  compensation package thus  provides considerable risk  and
upside   opportunity  that   encourages  the  executives'   performance  in  the
achievement of the Company's  long-term goals and objectives.  As a result,  any
loss  realized below or gain realized above  the comparator group median will be
directly attributable  to earnings  performance  and the  value of  the  Company
stock.
 
     The  Committee has directed the Company's  management to continue to review
executive compensation  arrangements  and employee  benefit  plans in  light  of
Section   162(m)  of  the  Internal   Revenue  Code  ('Section  162(m)'),  which
establishes a  limit on  the deductibility  of annual  compensation for  certain
executive  officers that exceeds $1,000,000. It  is the general intention of the
Committee to  attempt  to  assure  that executive  compensation  will  meet  the
requirements  for  deductibility under  Section  162(m). However,  the Committee
reserves the right to  use its judgment, where  merited by the Committee's  need
for  flexibility to respond to changing business conditions or by an executive's
individual performance, to  nevertheless authorize  compensation payments  which
may  not, in a specific case, be  fully deductible by the Company. The Committee
will re-examine its policy with respect to Section 162(m) on an on-going basis.
 
EXECUTIVE OFFICERS' COMPENSATION
 
In determining  increases  to  executive  officer  compensation,  the  Committee
considered  Company  performance,  including  both  financial  and  nonfinancial
indicators, individual  performance,  the  business  environment  in  which  the
Company operated and competitive compensation trends.
 
     Base  salary increases  were determined based  upon individual performance,
competitive compensation trends and  a review of salaries  for like jobs at  the
companies comprising Warner-Lambert's compensation comparator group.
 
     With respect to annual cash bonuses, the maximum annual amount which may be
set  aside for payment of such bonuses  is first derived from a formula approved
by stockholders which takes into account  the Company's net profit for the  year
and the amount of capital employed in the Company. The annual cash bonus that is
actually paid to an individual executive officer is then determined by reviewing
the  performance  of  the business  unit  which the  executive  officer manages,
including sales,  profit  and  return  on  assets  managed,  and  the  executive
officer's  individual performance  and position level  within the  Company. As a
result of such review of business and individual performance for the year  1995,
total annual bonus awards to the executive officers as a group increased by 2.8%
from  the prior year. A  majority of each individual  award was based on Company
and business unit performance, with the remainder based on individual criteria.
 
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<PAGE>
<PAGE>
     The Committee has established annual stock option award guidelines for each
position level within the Company providing for a range of options to be granted
from zero shares up  to a maximum  number of shares.  Competitive data from  the
compensation  comparator  group, including  information on  the number  of stock
options  granted  at   the  comparator  group   companies,  the  percentage   of
compensation attributable to such stock option grants and the estimated value of
such  stock options, were  used to develop these  guidelines, which are reviewed
annually by the Committee.  The actual stock option  award granted to a  Company
executive  is based  upon the  individual's overall  job performance  as well as
specific contributions to Company performance  for the year. While factors  such
as Company performance are considered in determining the number of stock options
to be granted, the individual's current performance and contributions to Company
performance  are the  primary determinants in  these deliberations.  In 1995, in
accordance with  the  above  criteria, the  executive  officers  received  stock
options which are exercisable ratably over the next four years.
 
     Prior  to  1996,  executive officers  received  long-term  cash performance
bonuses which provide  for cash dollar  awards contingent on  the attainment  of
certain  earnings  per share  ('EPS') performance  levels during  the three-year
period subsequent to  grant. The executive  officers received a  grant of  these
long-term cash performance bonuses in January, 1995, payable in 1998, based upon
the  Company's  achievement of  a certain  cumulative  average EPS  growth rate,
compared to the  median EPS  growth (based on  ongoing operations)  of a  select
group of companies in the industries in which the Company competes. These awards
are payable at values ranging from zero to 200 percent of target levels, and pay
out following the end of the three-year performance period after EPS performance
of  the long-term bonus award comparator group is calculated. The Committee also
has discretion to lower  the amount of  payout under appropriate  circumstances.
For  the three-year  performance period ended  December 31, 1995,  the amount of
long-term bonuses  payable  to  the  executive  officers  as  a  group  will  be
determined following the appropriate calculations.
 
     Effective in 1996, in an effort to further align the interests of executive
officers with that of the stockholders, the Committee approved a program whereby
stock  option awards  will replace the  Company's long-term bonus  program. As a
result, in  years  beginning  in  1996, the  Company's  executive  officers  who
previously  received long-term  cash awards payable  at the end  of a three-year
performance period  following  grant  will instead  receive  conventional  stock
options  equal in value to  the target value of the  long-term cash award and on
the same terms and conditions as the annual stock option grant.
 
CEO COMPENSATION
 
As a  result of  Mr. Goodes'  appointment as  Chairman of  the Board  and  Chief
Executive Officer, he received an employment agreement with Warner-Lambert which
expires  May 1,  2000, and  is discussed  on page         .  The following  is a
description of the decisions with regard to Mr. Goodes' 1995 compensation.
 
     In  February,  1995,  Mr.  Goodes  received  a  base  salary  increase   of
approximately  9.2%. This increase was arrived  at after considering Mr. Goodes'
1994 job  performance as  well as  his  compensation relative  to his  peers  at
Warner-Lambert's  compensation comparator companies. Mr. Goodes' salary increase
does not affect the other elements of his
 
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       24
 
<PAGE>
<PAGE>
compensation. Mr. Goodes'  employment agreement  provides for  a minimum  annual
salary  that may be increased annually at the discretion of the Committee, based
upon the average salary increase of  other Company officers. The salary for  Mr.
Goodes  reported in the  Summary Compensation Table  on page        reflects the
salary actually paid to Mr. Goodes in 1995. Effective March, 1996, the Committee
increased Mr. Goodes'  salary by 5.4%,  thus establishing a  new minimum  annual
salary under the terms of his employment agreement.
 
     In  October,  1995, Mr.  Goodes received  an annual  stock option  grant of
75,000 shares. These options were issued at the fair market value on the date of
grant and are  exercisable ratably over  the next four  years. In future  years,
beginning   in  1996,  in  order  to  enhance  the  alignment  between  pay  and
performance, the Committee  has determined  to move its  decision regarding  the
annual  stock option grant for Company colleagues from October to February after
the close of the  fiscal year. Since  1996 serves as a  transition year in  this
move  to a common review date for  all Company colleagues, stock options granted
in 1996 will be granted in four quarterly installments. As a result, Mr.  Goodes
received an annual stock option grant of 118,000 shares in February, 1996, to be
divided  into four installments, with  each installment exercisable ratably over
the four years from date of each installment and with the exercise price of each
installment  being  equal  to  the  fair  market  value  on  the  date  of  each
installment.  [The options are exercisable for a ten-year term without regard to
Mr. Goodes' retirement, which is anticipated to be May 1, 2000.]
 
     In February, 1996, Mr.  Goodes received an annual  cash bonus of  $778,300,
compared  to an  annual cash  bonus of $820,000  received in  January, 1995. Mr.
Goodes' long-term  cash performance  bonus, which  is based  upon the  Company's
achievement  of a certain cumulative average EPS growth rate for the three years
1993, 1994 and 1995, and the position level held by Mr. Goodes at the  beginning
of  this  three-year performance  period, will  be paid  in 1996,  following the
appropriate calculations  of  the  1995  earnings per  share  for  each  of  the
companies  in the  long-term bonus award  comparator group.  Effective 1996, Mr.
Goodes received stock options in lieu of a long-term cash performance bonus.
 
     In considering  Mr. Goodes'  stock  option grants,  annual bonus  and  base
salary  increase  effective in  1996, the  Committee considered  several Company
financial performance measures for 1995, including sales, profits, earnings  per
share  and return on assets managed, which measures met expectations, as well as
Mr. Goodes' individual performance during the year.
 
     In determining  Mr.  Goodes' compensation,  the  Committee did  not  attach
specific  weights or  values to  the various  factors considered.  The Committee
considered the Company's completion of  all facility certifications required  by
the   consent  decree   between  the  Company   and  the  U.S.   Food  and  Drug
Administration. In addition, the Committee recognized that the proceeds from the
sale of non-productive assets and non-strategic businesses in 1995 generated  an
earnings  stream  that  enabled  the  Company  to  invest  in  long-term  growth
opportunities, such as the late stage  development of products in the  Company's
pharmaceutical  pipeline  and the  marketing of  several new  consumer products,
while still allowing the Company to achieve annual sales and earnings targets.
 
     The Committee also considered key decisions and actions taken by Mr. Goodes
such as continued cost reductions and  productivity programs in order to  remain
competitive  in  the  changing  marketplace;  several  major  transactions which
support Mr. Goodes' strategic vision, such as the signing of a letter of  intent
to purchase the Wellcome base consumer
 
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healthcare business from Glaxo Wellcome plc and to restructure the joint venture
with  Glaxo Wellcome  to develop and  market prescription  products approved for
over-the-counter  treatment;  the  sale  of  the  non-strategic  PRO  toothbrush
business;  the upcoming launch  of Zantac'r' 75 for  the treatment of heartburn;
and the launch of several other consumer healthcare and confectionery  products,
such  as  Schick'r' Tracer  FX'tm' permanent  razor  system, Certs'r'  Cool Mint
Drops'tm', Cool  Mint  Listerine'r'  toothpaste and  Fruit-A-Burst'tm'  gum.  In
addition, the Committee noted that Mr. Goodes continued to invest heavily in the
Company's  pharmaceutical pipeline, of which  the three most promising compounds
from a  scientific and  commercial standpoint,  will be  troglitazone, a  unique
insulin  enhancing  medication  for  Type  II  diabetes,  atorvastatin,  a lipid
regulator, and cefdinir, an antibiotic.
 
COMPENSATION COMMITTEE MEMBERS
 
Donald C. Clark, Chairman
John A. Georges
William R. Howell
Lawrence G. Rawl
 
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      26
 
<PAGE>
<PAGE>
PERFORMANCE GRAPH
 
The  graph  set   forth  below   compares  the  yearly   percentage  change   in
Warner-Lambert's  cumulative total shareholder return on its Common Stock to the
cumulative total return of the Standard & Poor's 500 Stock Index (the 'S&P 500')
and of  a peer  group  index comprised  of  Abbott Laboratories,  American  Home
Products  Corporation,  Bristol-Myers  Squibb Company,  Eli  Lilly  and Company,
Johnson  &  Johnson,  Merck  &  Co.,  Inc.,  Pfizer  Inc.  and   Schering-Plough
Corporation. The Upjohn Company, which was previously included in the peer group
index, has been removed from such index as a result of its merger with Pharmacia
AB during 1995.


                               WARNER-LAMBERT COMPANY
                        Cumulative Total Shareholder Return for
                       Five-Year Period Ending December 31, 1995*


                                [PERFORMANCE GRAPH]


<TABLE>
<CAPTION>
- ---------------------------------------------------------------------------------------
<S>                           <C>        <C>      <C>       <C>        <C>       <C>
  December 31...              1990      1991      1992      1993      1994      1995
Warner-Lambert               100.00    117.85    108.28    109.34    128.99    167.70
S&P 500                      100.00    130.34    140.25    154.32    156.42    214.99
Peer Group                   100.00    160.18    134.33    125.63    142.05    228.61
- ---------------------------------------------------------------------------------------
</TABLE>

* Assumes that the value of the investment in Warner-Lambert  Common  Stock  and
each index was $100 on December 31, 1990 and that all dividends were reinvested.


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BOARD OF DIRECTORS' PROPOSAL RELATING
TO THE 1996 STOCK PLAN

In  order to continue to  extend Warner-Lambert's stock award  program to a wide
group of domestic and international  employees and to continue a  Warner-Lambert
Common  Stock equivalent account for directors' deferred compensation, the Board
of Directors adopted the Warner-Lambert Company 1996 Stock Plan (the '1996 Stock
Plan'), subject to  the approval of  the stockholders at  the Annual Meeting  of
Stockholders.  The  Board  recommends  that the  1996  Stock  Plan  be approved,
effective January 1, 1997.
 
     Approval of the 1996  Stock Plan will require  the affirmative vote of  the
holders of a majority of the shares of Common Stock present, or represented, and
entitled to vote at the meeting. The persons named in the enclosed form of Proxy
have  advised that it is  their intention to vote  each Proxy for such proposal,
unless a contrary decision is indicated on the Proxy.
 
SUMMARY OF THE 1996 STOCK PLAN
 
Under the 1996  Stock Plan, as  proposed, the Compensation  Committee may  grant
options, rights, restricted stock and performance awards ('Stock Awards') to the
employees  of Warner-Lambert  and its  affiliates. In  addition, under  the 1996
Stock Plan, directors' cash compensation may be deferred and credited to a  Cash
Account  which accrues  interest annually  or to  a Warner-Lambert  Common Stock
equivalent account.
 
     Stock Awards may  not be  granted in  any year  under the  1996 Plan  which
provide  for the issuance of more than 1.65% of the outstanding shares of Common
Stock (including treasury shares) on January 1 of the year of grant.  Restricted
Stock  may not be granted in any year for more than 20% of the shares authorized
under the  preceding sentence.  In any  year in  which Stock  Awards  (including
Restricted  Stock) are granted which  provide for the issuance  of less than the
maximum permissible number of shares, the balance of such unused shares will  be
added to the above limitation in subsequent years. In addition, if any shares of
Common  Stock granted under the 1996 Stock  Plan are forfeited and the recipient
has received no benefits of ownership (within  the meaning of Section 16 of  the
Securities Exchange Act of 1934 (the 'Act')) in connection with such grant or if
any  option  granted expires,  terminates or  is  cancelled without  having been
exercised in  full, the  corresponding number  of shares  will be  added to  the
number  of shares  which may be  issued under the  Plan. As of  February 9, 1996
there were 160,330,268  shares of Common  Stock outstanding (including  treasury
shares).
 
     The  1996 Stock  Plan will be  administered by  the Compensation Committee,
which consists of not less than three members of the Board of Directors. None of
the members of the Compensation Committee  may hold or be granted Stock  Awards.
The  Compensation Committee determines  (i) the employees who  are to be granted
Stock Awards based upon the position and responsibilities of the employees being
considered, the nature and value of their services and their accomplishments and
potential  contributions  to  the  success   of  Warner-Lambert  and  (ii)   the
consideration to be received by Warner-Lambert for any grant. It is not possible
to  state the number of  employees who will be  eligible to receive Stock Awards
since  the  selection  of  participants  rests  within  the  discretion  of  the
Compensation  Committee. Stock  Awards may  not be  granted in  any year  to any
employee which provide for the
 
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issuance of more than 600,000 shares of Common Stock on a post-split basis. (See
the summary  beginning  on p.     of  the  proposed amendment  of  the  Restated
Certificate  of Incorporation to increase the  authorized shares of Common Stock
to effect a stock split.)  In any year in which  Stock Awards are granted  which
provide  for the issuance of less than the maximum permissible number of shares,
the balance  of the  unused shares  will be  added to  the above  limitation  in
subsequent years. The 1996 Stock Plan also authorizes the Compensation Committee
to  appoint  a Stock  Awards  Committee which  is  empowered to  make  grants to
employees who are not subject to the reporting requirements of Section 16(a)  of
the Act at the time of the grant.
 
     No Stock Awards may be made under the 1996 Stock Plan after April 23, 2007.
The  Warner-Lambert Company 1992 Stock Plan will remain in effect until the term
of the 1996 Stock Plan  begins. The market value of  a share of Common Stock  on
February 9, 1996 was $00.00.
 
     The 1996 Stock Plan may be amended or terminated by the Board of Directors.
The  Compensation Committee also  has limited authority to  amend the 1996 Stock
Plan. However, no amendment may be made  without the approval of the Board  that
would  increase liabilities by an amount in  excess of $5,000,000 or expenses by
an amount in excess of $500,000. No  amendment or termination of the 1996  Stock
Plan  may,  without the  consent  of the  participant,  impair the  rights  of a
participant with respect  to Stock  Awards granted  or credits  in a  director's
deferred fee account accrued prior to such amendment or termination.
 
Options  and Rights:  Options entitle  the holder  to purchase  shares of Common
Stock at a price determined by the Compensation Committee which may not be lower
than the fair market value of Warner-Lambert Common Stock on the date of  grant.
Payment  of  this price  shall  be made  in  cash or,  with  the consent  of the
Compensation  Committee,  in  whole  or  in  part,  in  Common  Stock  or  other
consideration.  Options may be granted in the form of incentive stock options or
options which  do not  qualify  for treatment  as  incentive stock  options.  In
addition,  Warner-Lambert  may grant  stock  appreciation rights  to  receive an
amount computed in accordance with the formula described below.
 
     No cash is payable  by the employee  on the exercise  of a right.  Instead,
upon  exercise of a right, a grantee  is generally entitled to receive an amount
equal to 125% of the amount by which  the fair market value of the Common  Stock
on  the date of exercise exceeds the fair market value on the date the right was
granted, multiplied by the number of shares  with respect to which the right  is
being  exercised. The 1996 Stock Plan provides  that the amount payable upon the
exercise of a right  shall be paid  in cash, shares of  Common Stock (valued  at
their fair market value as of the exercise date), or in any combination thereof.
Subject  to certain limitations  of Federal securities law,  the form of payment
will be determined by the Compensation Committee.
 
     In the event of a  change in control of  Warner-Lambert (as defined in  the
1996  Stock Plan), (i) the  exercise of options and  rights is accelerated, (ii)
the amount payable  upon exercise of  a right will  be determined by  reference,
among  other things, to  the price pursuant  to which the  change in control was
effected and (iii) the amount  payable upon the exercise of  a right will be  in
the  form of cash. In addition,  in the event of a  change in control of Warner-
Lambert (as defined),  limited rights are  provided to grantees  of options,  as
described above under the description of the Executive Severance Plan.
 
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Restricted  Stock: The  Compensation Committee will  determine the restrictions,
which need not be  the same for  all grants, applicable to  the vesting of  each
grant  of restricted stock. A certificate for the shares of Common Stock will be
issued in the name  of each recipient  of a grant, but  the certificate will  be
held  in custody  by Warner-Lambert for  the employee's account.  Subject to the
foregoing, the employee  will, commencing  on the  date of  grant of  restricted
stock, have the rights and privileges of a holder of Common Stock, including the
right  to receive dividends and the right to  vote the shares. In the event of a
change in control of  Warner-Lambert, holders of  restricted stock will  receive
the full value of the shares previously granted by delivery of a cash payment in
lieu thereof.
 
Performance  Awards:  Performance  Awards  may be  granted  by  the Compensation
Committee  providing  for  payment  in  accordance  with  terms  and  conditions
established   by  such  committee,  which  may  include  provisions  based  upon
performance (corporate, group, individual or otherwise), periods of time or such
other considerations  as  the  Compensation  Committee  shall  determine  to  be
appropriate.  Performance Awards may consist of shares of Common Stock or awards
that are valued by reference to shares of Common Stock or cash, and may  provide
for  payment  in shares  of Common  Stock,  cash or  any combination  thereof as
determined by the Compensation  Committee. At the time  of grant of  performance
awards, the Compensation Committee may establish provisions which will govern in
the event of a change in control of Warner-Lambert, which may include payment to
the  recipients of such awards  of the full value  thereof either by delivery of
shares of Common Stock without restriction  or a cash payment, depending on  the
requirements of Federal securities law.
 
Directors'  Deferred Fees:  Pursuant to  the provisions  of the  1996 Stock Plan
relating to directors' fees,  non-employee directors who elect  to defer all  or
any  portion of the  cash compensation paid  to directors are  permitted to have
such deferred amounts  credited (i)  to a  Cash Account  which accrues  interest
annually  at the rate  utilized for adjusting deferred  bonus accounts under the
Warner-Lambert Incentive Compensation  Plan or (ii)  to a Warner-Lambert  Common
Stock equivalent account which is credited as of the day the deferred fees would
have  been payable with  stock credits equal  to the number  of shares of Common
Stock that could have been purchased with  the amount of such deferred fees.  In
addition,  as of the date  of any dividend record date  for the Common Stock, if
the director  has  not elected  to  transfer the  credits  in the  Common  Stock
equivalent  account to the Cash Account,  the director's Common Stock equivalent
account is credited with additional stock credits equal to the number of  shares
of  Common Stock that could have been purchased with the amount which would have
been paid as dividends on the share equivalents in such account.
 
     Distributions from the directors'  deferred fee accounts  are made only  in
cash  following the  year in  which the director  ceases to  be a  member of the
Board. In  the event  of a  change  in control  of Warner-Lambert,  all  amounts
credited  to a director's Common Stock equivalent account will be converted to a
Cash Account at  a price  determined by reference,  among other  things, to  the
price  pursuant to  which the  change in  control was  effected; and  the amount
credited to each director's account will be  distributed over a period of up  to
15 years.
 
NEW PLAN BENEFITS
 
The  benefits or amounts that will be  received or allocated in the future under
the 1996 Stock Plan are not  determinable. For information concerning grants  of
stock options and rights
 
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during  1995 under the 1992 Stock Plan  to the Company's Chief Executive Officer
and  the  other  four  most  highly  compensated  executive  officers,  see  the
Option/SAR Grants in 1995 Table above.
 
     The  foregoing summary of the 1996 Stock  Plan is qualified in its entirety
by the 1996 Stock Plan and reference is made to the copy of the 1996 Stock  Plan
which is attached hereto as Exhibit A.
 
FEDERAL INCOME TAX CONSEQUENCES OF THE 1996 STOCK PLAN
 
Options  and Rights: The grant or exercise of an incentive stock option will not
generally cause realization of  income by the optionee;  however, the amount  by
which  the fair market value of a share  of Common Stock at the time of exercise
of an  incentive stock  option exceeds  the  option price  will be  included  in
determining  the optionee's 'Alternative minimum taxable income' for purposes of
the alternative minimum tax. In the event of a sale of the shares received  upon
exercise of an incentive stock option more than two years from the date of grant
and more than one year from the date of exercise, any appreciation of the shares
received  above the  exercise price  should qualify  as long-term  capital gain.
However, if  shares acquired  pursuant to  the exercise  of an  incentive  stock
option  are sold by the  optionee before the completion  of such holding periods
(and if the sale is  a transaction with respect to  which a loss, if  sustained,
would be recognized to the optionee), so much of the gain as does not exceed the
difference  between the option price and the  lesser of the fair market value of
the shares at  the date  of exercise or  the fair  market value at  the date  of
disposition will be taxable as ordinary income for the taxable year in which the
sale  occurs. Any  additional gain  recognized on the  sale should  qualify as a
capital gain.
 
     The  grant  of  an  option  that  is  not  an  incentive  stock  option  (a
'nonqualified  option')  should  not  result in  realization  of  income  by the
optionee. Upon exercise of a nonqualified  option by an optionee, the excess  of
the  fair market value of the shares on  the exercise date over the option price
should be considered compensation taxable as ordinary income to the employee. In
the event of a sale of the  shares, any appreciation after the date of  exercise
should qualify as a capital gain.
 
     The  grant of a right (whether or not  in tandem with an option) should not
result in taxable income to  the grantee. The exercise of  a right by a  grantee
should  result in compensation taxable as ordinary  income to the grantee in the
amount of cash  paid and/or  the fair  market value  of shares  of Common  Stock
received.
 
     Warner-Lambert  will  be entitled  to a  deduction  for Federal  income tax
purposes at the same time and in the same amount as the ordinary income realized
by the employee, provided  any Federal income  tax withholding requirements  are
satisfied  and  subject to  the  provisions of  Section  162(m) of  the Internal
Revenue  Code  which  establishes  a  limit  in  certain  circumstances  on  the
deductibility of annual compensation for certain executive officers that exceeds
$l,000,000. If the holding period requirements outlined above in connection with
an  incentive  stock option  are satisfied,  no deduction  will be  available to
Warner-Lambert.
 
Restricted Stock: An employee who receives a grant of restricted stock who  does
not  elect to be taxed at the time of grant will not realize taxable income upon
the grant, and  Warner-Lambert will not  be entitled to  a deduction, until  the
termination of the restrictions. Upon
 
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such termination, the employee will realize taxable ordinary income in an amount
equal  to  the  fair  market  value  of  the  Common  Stock  at  that  time, and
Warner-Lambert will be entitled  to a deduction in  the same amount, subject  to
the  provisions of  Section 162(m)  of the  Internal Revenue  Code. However, the
employee may elect to realize taxable ordinary income in the year the restricted
stock is granted in an  amount equal to the fair  market value of the shares  at
that  time,  determined  without  regard to  the  restrictions.  In  that event,
Warner-Lambert will be entitled to a deduction in such year in the same  amount,
and  any gain or loss recognized by  the employee upon subsequent disposition of
the Common Stock will be capital gain or loss.
 
     Any dividends with respect to shares of restricted stock which are paid  or
made  available to the employee (who has not  elected to be taxed on the date of
grant) while the restricted stock remains forfeitable are treated as  additional
compensation  taxable  as  ordinary income  to  the employee  and  deductible to
Warner-Lambert. If an employee has elected to be taxed on the date of grant, the
dividends represent  ordinary  dividend  income  to the  employee  and  are  not
deductible  to  Warner-Lambert.  If  the  employee elects  to  be  taxed  on the
restricted shares on the  date of grant and  the employee subsequently  forfeits
the shares, the employee is not entitled to a deduction as a consequence of such
forfeiture  and Warner-Lambert  must include  as ordinary  income the  amount it
previously deducted in the year of grant with respect to such shares.
 
Performance Awards: The recipient  of a performance  award will realize  taxable
ordinary  income in an amount equal to the fair market value of the award at the
time the employee's rights with respect to such award are no longer subject to a
substantial risk of forfeiture unless the employee otherwise elects to be  taxed
earlier. Warner-Lambert will be entitled to a deduction at the time the employee
realizes  compensation income and in the  same amount, subject to the provisions
of Section 162(m) of the Internal Revenue Code.
 
BOARD OF DIRECTORS' PROPOSAL RELATING TO
APPOINTMENT OF INDEPENDENT ACCOUNTANTS
 
The firm  of  Price  Waterhouse  LLP  has  audited  the  consolidated  financial
statements  of  Warner-Lambert  for  many  years  and  the  Audit  Committee has
recommended, and the Board  of Directors has approved,  the appointment of  this
firm  to continue  such services  for the year  1996. Accordingly,  the Board of
Directors recommends that the appointment of the firm of Price Waterhouse LLP to
audit  the  consolidated   financial  statements  of   Warner-Lambert  and   its
subsidiaries for the year 1996 be approved.
 
     A  representative of Price Waterhouse LLP will be present at the meeting to
answer any questions by stockholders relating  to its audit of the  consolidated
financial statements of Warner-Lambert for 1995 and other appropriate questions.
The  aggregate fees  for worldwide  audit services  in connection  with the 1995
audit performed by  Price Waterhouse LLP  for Warner-Lambert were  approximately
$3.8 million.
 
     Approval  of the foregoing will require  the affirmative vote of a majority
of the votes cast. The persons named in the enclosed form of Proxy have  advised
that  it  is their  intention to  vote each  Proxy for  such proposal,  unless a
contrary decision is indicated on the Proxy.
 
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BOARD OF DIRECTORS' PROPOSAL RELATING TO AMENDMENT
OF RESTATED CERTIFICATE OF INCORPORATION TO INCREASE
AUTHORIZED SHARES OF COMMON STOCK
 
Subject to  stockholder  approval,  the  Board  of  Directors  has  approved  an
amendment  to  the Restated  Certificate of  Incorporation of  Warner-Lambert to
increase the number of authorized shares of Common Stock from 300,000,000 shares
to 500,000,000 shares in order to effectuate a two-for-one stock split. The  par
value  of  the  Common Stock  would  remain at  $1.00  per share.  The  Board of
Directors recommends that such  increase in the number  of authorized shares  of
Common Stock be approved by the stockholders.
 
     The proposed amendment to the Restated Certificate of Incorporation will be
effected   by  deleting  the   introductory  paragraph  of   Article  FOURTH  of
Warner-Lambert's  Restated  Certificate  of   Incorporation,  as  amended,   and
substituting a new introductory paragraph that reads in full as follows:
 
     'FOURTH:  The total number of shares of all classes of stock which the
     Corporation shall have authority to issue is Five Hundred Five Million
     (505,000,000) shares consisting of Five Hundred Million  (500,000,000)
     shares  of Common Stock of the par  value of One Dollar ($1) per share
     (hereinafter called the `Common  Stock') and Five Million  (5,000,000)
     shares  of Preferred  Stock of  the par value  of One  Dollar ($1) per
     share (hereinafter called the `Preferred Stock').'
 
     The Board of  Directors has also  authorized a two-for-one  stock split  of
Warner-Lambert's Common Stock, conditional upon the approval by the stockholders
of the proposed amendment of the Restated Certificate of Incorporation.
 
     The  Board believes that the stock  split will broaden the potential market
for the Common Stock  and result in  a wider distribution  of shares, which  the
Board   believes  to  be  in  the  best  interests  of  Warner-Lambert  and  its
stockholders. If the stockholders approve the proposed amendment, there will  be
distributed  to each stockholder one additional share of Common Stock, par value
$1 per share, for each  share registered in such person's  name on May 3,  1996,
the record date established by the Board of Directors for the stock split. It is
anticipated  that certificates for  the additional shares will  be mailed to the
stockholders on  or  about May  17,  1996. Presently  issued  certificates  will
continue  to represent  the same  number of shares,  par value  $1.00 per share.
Presently issued certificates  will not  be exchanged for  new certificates  and
should not be returned to the Company or to its transfer agent.
 
     Based  on the number of shares  of Common Stock currently issued (including
shares held  in  treasury) and  shares  currently reserved  for  issuance  under
Warner-Lambert's  benefit plans, and  after giving effect  to the proposed stock
split, there would be  approximately 320,661,000 shares  of Common Stock  issued
(including  those held in treasury) and approximately 29,369,000 shares reserved
for issuance under Warner-Lambert's benefit plans.
 
     The stock split will have  the effect of doubling  the number of shares  of
Common  Stock issuable  upon exercise  of options  and alternate  rights granted
under Warner-Lambert's stock plans and of reducing by one-half the option  price
per  share with respect to  such options and alternate  rights. In addition, the
number of shares of restricted stock granted to Company employees and  Directors
and  the  Common  Stock  equivalents held  by  Directors  under Warner-Lambert's
deferred compensation arrangements will be doubled.
 
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     Pursuant to the  Company's Stockholder  Rights Plan all  holders of  Common
Stock  have  been granted,  for each  share owned,  a Right  (as defined  in the
Stockholder Rights  Plan) which  entitles  the holder,  when the  Right  becomes
exercisable,  to purchase  from Warner-Lambert one  two-hundredth of  a share of
Series A Participating Cumulative  Preferred Stock, par value  $1 per share,  of
Warner-Lambert at a price of $135. Following the stock split, each Rights holder
will  be  entitled  to  purchase  one four-hundredth  of  a  share  of  Series A
Participating Cumulative Preferred Stock at a price of $67.50.
 
     The proposed amendment would also increase the number of unreserved  shares
of Common Stock available for issuance to approximately 149,970,000 shares.
 
     The increase in the number of authorized shares of Common Stock is believed
by  the Board of Directors to be desirable in order to assure that there will be
additional authorized  shares  available  for  possible  acquisitions,  employee
benefit  plans, dividends,  stock splits  and other  general corporate purposes.
Warner-Lambert does not have any  immediate plans, arrangements, commitments  or
understanding  with respect to the  issuance of any of  the additional shares of
Common Stock which  would be authorized  by the proposed  amendment. No  further
action  or  authorization by  Warner-Lambert's  stockholders would  be necessary
prior to the issuance of the  additional shares of Common Stock unless  required
by  applicable law or regulatory agencies or  by the rules of any stock exchange
on which Warner-Lambert's securities may then  be listed. The holders of any  of
the  additional shares of Common Stock issued in the future would generally have
the same rights  and privileges as  the holders  of the shares  of Common  Stock
currently  authorized and  outstanding. Those  rights do  not include preemptive
rights with respect to the future issuance of any such additional shares.
 
     Warner-Lambert has  been advised  by tax  counsel that  the proposed  stock
split  would  result in  no gain  or loss  or realization  of taxable  income to
holders of Common Stock under existing  Federal income tax laws. The cost  basis
for tax purposes of each new share and each retained share of Common Stock would
be  equal to one-half  of the cost  basis for tax  purposes of the corresponding
share immediately preceding the stock split. In addition, the holding period for
the additional shares  issued pursuant to  the stock split  incudes the  holding
period for the original shares of Common Stock.
 
     If  a stockholder  elects to  sell or  purchase shares  of Warner-Lambert's
Common Stock  following  approval of  the  proposed amendment  of  the  Restated
Certificate  of Incorporation  and the  effectuation of  the stock  split, stock
transfer taxes  (if applicable)  may be  higher in  a transaction  involving  an
equivalent  aggregate market value because of  the greater number of shares, and
the brokerage commission may also be higher. Stockholders may wish to  determine
from  their  brokers  the commission  applicable  for the  additional  number of
shares.
 
     The Board of Directors recommends  that the stockholders vote for  approval
of   the  proposed   amendment  of  Warner-Lambert's   Restated  Certificate  of
Incorporation as described above.
 
     Approval of such amendment will require the affirmative vote of a  majority
of the outstanding Common Stock. The persons named in the enclosed form of Proxy
have  advised that it  is their intention  to vote each  Proxy for such proposal
unless a contrary decision is indicated on the Proxy.
 
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STOCKHOLDER PROPOSALS
 
From time to time  stockholders present proposals which  may be proper  subjects
for  inclusion  in  the Proxy  Statement  and  for consideration  at  the annual
meeting. In order to be considered, such proposals must be submitted on a timely
basis. Proposals for the 1997 annual  stockholders' meeting must be received  at
Warner-Lambert's principal executive offices no later than November 7, 1996. Any
such proposals, as well as any questions relating thereto, should be directed to
the Secretary of Warner-Lambert.
 
OTHER INFORMATION
 
The  cost of the solicitation  of Proxies by the  Board of Directors, other than
from participants in  the Company's  Savings and Stock  Plan, will  be borne  by
Warner-Lambert.  The cost  of solicitation of  Proxies from  participants in the
Savings and Stock Plan will be borne by such Plan. Solicitation of proxies  will
be  made by  mail, and, in  addition, may be  made by officers  and employees of
Warner-Lambert, personally or  by telephone  or telegram. Forms  of Proxies  and
proxy  materials may also be distributed,  through brokers, custodians and other
like parties  to  the  beneficial  owners of  Common  Stock  of  Warner-Lambert.
Warner-Lambert  has also  retained Kissel-Blake Inc.  to aid  in solicitation of
Proxies at an anticipated cost not in excess of $13,500.
 
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                              STATEMENT OF DIFFERENCES
                              ------------------------

The trademark symbol shall be expressed as 'tm'
The registered trademark symbol shall be expressed as 'r'





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                                                                       EXHIBIT A
 
                             WARNER-LAMBERT COMPANY
                                1996 STOCK PLAN
 
                                   ARTICLE I
                                PURPOSE OF PLAN
 
Section 1.1. Purpose.
 
     (a)  The purpose of the 1996 Stock  Plan is to provide additional incentive
to selected  officers  and  other  employees  of  the  Company  (as  hereinafter
defined),  to recognize and reward their efforts and accomplishments in order to
strengthen the desire  of employees  to remain  with the  Company and  stimulate
their  efforts on  behalf of the  Company and  to attract and  retain persons of
competence, and, by encouraging ownership of a stock interest in the Company, to
gain for the  Company the  advantages inherent in  employees having  a sense  of
proprietorship.
 
     (b)  In  addition, the  Plan (as  hereinafter defined)  will assist  in the
attraction and retention of  non-employee members of the  Board of Directors  by
providing the opportunity for such Directors to obtain a proprietary interest in
the  Company's success and progress and with increased flexibility in the timing
of the receipt of fees for services on, and attending meetings of, the Board  of
Directors and committees thereof.
 
                                   ARTICLE II
                                  DEFINITIONS
 
    Section 2.1. Definitions. Whenever used herein, unless the context otherwise
indicates,  the  following terms  shall have  the  respective meaning  set forth
below:
 
    Account: A Cash Account or a Stock Account.
 
    Act: The Securities Exchange Act of 1934, as amended.
 
    Affiliate: Any corporation,  partnership, association, joint-stock  company,
business   trust,  joint  venture  or  unincorporated  organization  controlled,
directly or indirectly,  by Warner-Lambert.  Warner-Lambert shall  be deemed  to
control any such entity if Warner-Lambert possesses, directly or indirectly, the
power  to direct or cause the direction  of its management and policies, whether
through the ownership of voting securities, by contract or otherwise.
 
    Board of Directors (or Board): The Board of Directors of Warner-Lambert.
 
    Business Day: A day except for a Saturday, Sunday or a legal holiday.
 
    Cash Account:  The Account  which reflects  the Compensation  deferred by  a
Director pursuant to Section 11.3.
 
    Cash  Credit:  A credit  to a  Director's Cash  Account, expressed  in whole
dollars and fractions thereof, pursuant to Section 11.3.
 
    Closing Price: The closing price of  the Common Stock on the Composite  Tape
for New York Stock Exchange issues.
 
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    Code: The Internal Revenue Code of 1986, as amended.
 
    Committee: The committee appointed to administer the Plan in accordance with
Section 12.1 hereof.
 
    Common Stock: Common Stock, par value $1.00 per share, of Warner-Lambert.
 
    Company: Warner-Lambert and its Affiliates.
 
    Compensation:  All cash remuneration  payable to a  Director for services to
the Company  as a  Director or  as a  consultant, other  than reimbursement  for
expenses,  and  shall  include  retainer  fees  for  service  on,  and  fees for
attendance at meetings of, the Board and any committees thereof.
 
    Conversion Election  Date: A  date  described in  Section  11.5 by  which  a
Director  may elect to convert all or any  portion of his or her Cash Account to
his or her Stock Account and vice versa.
 
    Deferred Compensation Account: An account  established by the Company for  a
Director under a Predecessor Plan.
 
    Director: Any member of the Board of Directors who is not an employee of the
Company or any of its Affiliates.
 
    Effective Date: The date specified in Article XV hereof.
 
    Employee:  Officers  and  other  employees  of the  Company  or  any  of its
Affiliates (including  such  persons  who  are also  members  of  the  Board  of
Directors).
 
    Fair  Market Value: As used in the  Plan, the term 'Fair Market Value' shall
be the  mean between  the high  and low  sales prices  for Common  Stock on  the
Composite  Tape for New York  Stock Exchange issues on  the date the calculation
thereof shall be made. In the event the  date of calculation shall be a date  on
which  the  Common  Stock  shall  not trade  on  the  New  York  Stock Exchange,
determination of Fair  Market Value shall  be made  as of the  first date  prior
thereto  on  which the  Common Stock  shall have  traded on  the New  York Stock
Exchange.
 
    Grantee: A Participant to whom Rights  have been granted in accordance  with
the provisions of Articles IV and VI hereof.
 
    Option:  The grant to  Participants of options to  purchase shares of Common
Stock in accordance with the provisions of Articles IV and V hereof.
 
    Optionee: A Participant  to whom one  or more Options  have been granted  in
accordance with the provisions of Articles IV and V hereof.
 
    Option Period: The period of time during which an Option may be exercised in
accordance with the provisions hereof.
 
    Option  Price: The  price per  share payable  to the  Company for  shares of
Common Stock upon the exercise of an Option.
 
    Participant: Each Employee to whom a Stock Award is granted under the Plan.
 
    Performance  Awards:  Awards  made  to  Employees  in  accordance  with  the
provisions of Article VIII hereof.
 
    Plan: The Warner-Lambert Company 1996 Stock Plan.
 
    Plan Year: The calendar year.
 
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    Predecessor  Plans: The  Warner-Lambert Directors'  Fees Deferral  Plan, the
Warner-Lambert Consulting Fees Deferral Plan, the Deferred Compensation Plan for
Directors of Warner-Lambert Company and the Warner-Lambert 1992 Stock Plan.
 
    Reference Option: An Option, other than an incentive stock option, to  which
a Right shall relate.
 
    Reporting  Person: A person subject to the reporting requirements of Section
16(a) of the Act, excluding former officers and directors whose transactions  in
Common Stock are no longer subject to Section 16 of the Act.
 
    Restricted  Period: The period of time from  the date of grant of Restricted
Stock until the lapse of restrictions attached thereto.
 
    Restricted Stock: Common Stock  granted under the Plan  which is subject  to
restrictions in accordance with the provisions of Article VII hereof.
 
    Right: The grant to Participants of rights to acquire shares of Common Stock
in accordance with the provisions of Articles IV and VI hereof.
 
    Secretary: The Secretary of Warner-Lambert.
 
    Spread:  The amount by which  the Option Price that  would be payable by the
Grantee upon the exercise of the Reference  Option is less than the Fair  Market
Value of a share of Common Stock on the date the related Right was granted.
 
    Stock  Account: The  Account which reflects  the Compensation  deferred by a
Director pursuant to Section 11.4.
 
    Stock Award: A  grant of  Options, Rights, Restricted  Stock or  Performance
Awards in accordance with the provisions hereof.
 
    Stock  Credit: A  credit to a  Director's Stock Account,  expressed in whole
shares and fractions thereof, pursuant to Section 11.4.
 
    Subsidiary: Any corporation (other than Warner-Lambert) in an unbroken chain
of corporations beginning with and including  Warner-Lambert if, at the time  of
the  granting of  a Stock Award,  each of  the corporations other  than the last
corporation in said unbroken chain owns  stock possessing 50 percent or more  of
the  total combined  voting power of  all classes of  stock in one  of the other
corporations in such chain.
 
    Valuation Date: The date on which a Right is exercised.
 
    Warner-Lambert: Warner-Lambert Company or any  successor to it in  ownership
of  substantially  all  of  its  assets,  whether  by  merger,  consolidation or
otherwise.
 
                                  ARTICLE III
                             ELIGIBILITY AND GRANTS
 
    Section 3.1.  Eligibility  and Grants.  The  Committee shall  determine  the
Employees  who shall be granted  Stock Awards and the  number of shares thereof.
The Committee may make more than one grant to an Employee during the life of the
Plan. Each grant shall be evidenced by a written instrument duly executed by  or
on behalf of the Company.
 
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    Section 3.2. Share Limitation.
 
    (a)  Stock  Awards may  not be  granted in  any year  which provide  for the
issuance of more than 1.65% of the shares of Common Stock outstanding (including
issued shares reacquired by the Company) on the January 1 of the year of  grant.
Restricted  Stock may not be granted in any year for more than 20% of the shares
authorized under the preceding sentence. Shares of Common Stock issued under the
Plan may be either authorized and unissued shares or issued shares reacquired by
the Company. Notwithstanding the  above limitation, in any  year in which  Stock
Awards  (including Restricted Stock) are granted  which provide for the issuance
of less  than the  maximum permissible  number of  shares, the  balance of  such
unused shares shall be added to the limitation in subsequent years. In addition,
if any Option granted under the Plan shall expire, terminate or be cancelled for
any  reason without having  been exercised in full,  the corresponding number of
unpurchased shares  shall  be  added  to the  limitation  in  subsequent  years;
provided,  however, that if  such expired, terminated  or cancelled Option shall
have been a Reference Option, none of such unpurchased shares shall again become
available for purposes of the Plan to the extent that the related Right  granted
under  the Plan  is exercised.  Further, if any  shares of  Common Stock granted
hereunder are forfeited or such award otherwise terminates without the  delivery
of such shares upon the lapse of restrictions, the shares subject to such grant,
to  the  extent  of  such  forfeiture or  termination,  shall  be  added  to the
limitation in subsequent years so long as the Participant received no  'benefits
of  ownership' (within the meaning of Section  16 of the Act) in connection with
such grant. To  the extent permitted  by Section 16  of the Act,  any shares  of
Common  Stock issued  under the Plan  through the assumption  or substitution of
outstanding grants  from  an  acquired  company  shall  not  reduce  the  shares
available under the Plan.
 
    (b)  Stock Awards  may not be  granted in  any year to  any individual which
provide for the issuance of  more than 600,000 shares  of Common Stock (as  such
number  shall be  adjusted in  accordance with  Article X).  Notwithstanding the
above limitation, in any  year in which Stock  Awards are granted which  provide
for  the issuance  of less  than the maximum  permissible number  of shares, the
balance of such  unused shares shall  be added to  the limitation in  subsequent
years.
 
                                   ARTICLE IV
                      GENERAL TERMS OF OPTIONS AND RIGHTS
 
    Section  4.1. Consideration. The Committee shall determine the consideration
to the Company for the granting of Options and Rights under the Plan, as well as
the conditions,  if any,  which it  may  deem appropriate  to ensure  that  such
consideration  will be received by, or will  accrue to, the Company, and, in the
discretion of the Committee,  such consideration need not  be the same, but  may
vary for Options and Rights granted under the Plan at the same time or from time
to time.
 
    Section 4.2. Number of Options and Rights.
 
     (a)  The Committee may grant more than one Option or Right to an individual
during the life of the Plan and,  subject to the requirements of Section 422  of
the Code with respect to incentive stock options, such Option or Right may be in
addition  to,  in  tandem  with,  or  in  substitution  for,  options  or rights
previously granted under the Plan or under another stock plan of the Company  or
of another corporation and assumed by the Company.
 
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     (b) The Committee may permit the voluntary surrender of all or a portion of
any  Option granted under the Plan or any  prior plan to be conditioned upon the
granting to the Employee of a new Option  for the same or a different number  of
shares  as the Option surrendered, or may  require such voluntary surrender as a
condition precedent to a grant of a new Option to such Employee. Such new Option
shall be exercisable at the price, during the period, and in accordance with any
other terms or conditions specified by the Committee at the time the new  Option
is granted.
 
     Section  4.3. Option  and Right  Agreements. The  Company shall  effect the
grant of Options and  Rights under the Plan,  in accordance with  determinations
made  by  the Committee,  by  execution of  instruments  in writing,  in  a form
approved by the Committee.  Each Option and Right  shall contain such terms  and
conditions  (which need  not be  the same  for all  Options and  Rights, whether
granted at the same time or at  different times) as the Committee shall deem  to
be  appropriate. The Committee may, in its  sole discretion, and subject to such
terms and conditions as it may adopt, accelerate the date or dates on which some
or all outstanding  Options and  Rights may  be exercised.  Except as  otherwise
provided  by the Committee, Options and  Rights shall be exercised by submitting
to the Company a signed copy of a notice of exercise in a form to be supplied by
the Company and the  exercise of an  Option or Right shall  be effective on  the
date  on  which the  Company  receives such  notice  at its  principal corporate
offices.
 
     Section 4.4. Non-Transferability  of Option  or Right. No  Option or  Right
granted  under the  Plan to  an Employee shall  be transferable  by the Employee
otherwise than by will or by the laws of descent and distribution or pursuant to
a 'qualified domestic relations order' (as defined in the Code), and such Option
and Right shall  be exercisable, during  the Employee's lifetime,  only by  such
Employee.
 
     Section  4.5.  Optionees  and  Grantees not  Stockholders.  An  Optionee or
Grantee or  legal representative  thereof shall  have none  of the  rights of  a
stockholder  with  respect to  shares subject  to Options  or Rights  until such
shares shall be issued upon exercise of the Option or Right.
 
     Section 4.6. Certain Events. As used in  the Plan, a 'Change in Control  of
Warner-Lambert' shall be deemed to have occurred if (i) any person (as such term
is  used in Sections 13(d) and 14(d)(2) of the Act) is or becomes the beneficial
owner (as  defined in  Rule 13d-3  under the  Act), directly  or indirectly,  of
securities  of Warner-Lambert representing  twenty percent (20%)  or more of the
combined voting power of Warner-Lambert's then outstanding securities, (ii) upon
the consummation  of a  merger, consolidation,  sale or  disposition of  all  or
substantially  all of  Warner-Lambert's assets or  plan of  liquidation which is
approved by the stockholders of  Warner-Lambert (a 'Transaction'), or (iii)  the
composition  of the  Board at any  time during any  consecutive twenty-four (24)
month period changes such that the Continuity Directors (as hereinafter defined)
cease for  any reason  to constitute  at least  fifty-one percent  (51%) of  the
Board.  For purposes of the foregoing clause (iii), 'Continuity Directors' means
those members of the  Board who either  (a) were directors  at the beginning  of
such  consecutive  twenty-four (24)  month period,  or  (b)(1) filled  a vacancy
during such twenty-four (24) month period created by reason of (x) death, (y)  a
medically  determinable physical or mental impairment which renders the director
substantially unable to  function as a  director or (z)  retirement at the  last
mandatory  retirement age  in effect for  at least  two (2) years,  and (2) were
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the  current  directors who  were  also directors  at  the commencement  of such
twenty-four (24)  month period.  Notwithstanding the  provisions of  Article  II
hereof,  upon  the  exercise  of  a Right  during  the  30-day  period following
Warner-Lambert  obtaining  actual   knowledge  of   a  Change   in  Control   of
Warner-Lambert,  'Fair Market Value' of a share of Common Stock on the Valuation
Date shall be  equal to the  higher of (i)  the highest closing  sale price  per
share of Common Stock of Warner-Lambert on the Composite Tape for New York Stock
Exchange  issues during the  period commencing 30  days prior to  such Change in
Control and ending immediately prior to such  exercise or (ii) if the Change  in
Control  of Warner-Lambert occurs as  a result of a  tender or exchange offer or
consummation of a Transaction, then the highest price per share of Common  Stock
pursuant thereto. Any consideration other than cash forming a part or all of the
consideration for Common Stock to be paid pursuant to the applicable transaction
shall  be valued at the  valuation placed thereon by  the Board. Adjustments, if
any, shall be made in accordance with Section 10.1 hereof.
 
                                   ARTICLE V
                        TERMS AND CONDITIONS OF OPTIONS
 
    Section 5.1. Types of  Options. Options granted under  the Plan shall be  in
the  form of (i) incentive stock options as  defined in Section 422 of the Code,
or (ii) options not qualifying under such section, or both, in the discretion of
the Committee.  The status  of each  Option shall  be identified  in the  Option
agreement.
 
    Section  5.2. Option Price. The Option Price shall be such as shall be fixed
by the  Committee,  subject  to  adjustment pursuant  to  Section  10.1  hereof;
provided,  however, that the Option Price shall not be less than the Fair Market
Value of Warner-Lambert  Common Stock  on the  date of  grant. The  date of  the
granting of an Option under the Plan shall be the date fixed by the Committee.
 
    Section 5.3. Period of Option.
 
    (a) No part of an Option may be exercised unless the Optionee remains in the
continuous  employ  of the  Company  for the  period  of time  specified  by the
Committee,  except  that  upon  the  occurrence  of  a  Change  in  Control   of
Warner-Lambert  all Options may be exercised without giving effect to the period
of employment  limitation and  the  limitations, if  any,  which may  have  been
imposed  by the Committee pursuant to Section 5.3(b) with respect to the percent
of the total number of shares to which the Option relates which may be purchased
from time to time during the Option Period.
 
    (b) Options will be exercisable thereafter over the Option Period, which, in
the case of each Option, shall be a period determined by the Committee and  will
be  exercisable at such times and in such amounts as determined by the Committee
at the  time  each  Option  is  granted.  Notwithstanding  any  other  provision
contained  in this Plan, no Option shall  be exercisable after the expiration of
the Option Period. Except as provided in Sections 5.4, 5.5 and 5.6 hereof or  as
otherwise  determined by  the Committee, no  Option may be  exercised unless the
Optionee is then in the employ of  the Company and shall have been  continuously
so employed since the date of the grant of such Option.
 
    Section  5.4. Termination  of Employment  Before Age  55. An  Optionee whose
employment terminates  before age  55,  by reason  other  than death,  shall  be
entitled  to exercise such Option, only  within the three-month period after the
date of such termination
 
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of employment and in  no event after  the expiration of  the Option Period,  and
then  only if and to  the extent that the Optionee  was entitled to exercise the
Option at  the date  of the  termination  of employment,  giving effect  to  the
limitations,  if any, which may  have been imposed by  the Committee pursuant to
Section 5.3(b) with  respect to the  percent of  the total number  of shares  to
which  the Option relates  which may be  purchased from time  to time during the
Option Period and have not been removed pursuant to Section 5.3(a).
 
    Section 5.5. Termination of Employment On or After Age 55. An Optionee whose
employment terminates on or after age 55,  by reason other than death, shall  be
entitled  to exercise such Option  if the Optionee was  entitled to exercise the
Option at the date  of the termination, without,  however, giving effect to  the
limitations,  if any, which may  have been imposed by  the Committee pursuant to
Section 5.3(b) with  respect to the  percent of  the total number  of shares  to
which  the Option relates  which may be  purchased from time  to time during the
Option Period; provided, however,  that such Option  shall be exercisable  until
the  later of (i) the three-year period after termination of employment, or (ii)
the period after termination of employment which is equal to the number of  full
months that the Option has been outstanding prior to such termination, but in no
event after the expiration of the Option Period.
 
    Section 5.6. Death of Optionee. If an Optionee should die:
 
          (a) while in the employ of the Company, the Option theretofore granted
     shall,  if the Optionee was entitled to  exercise the Option at the date of
     death, be exercisable by  the estate of  the Optionee, or  by a person  who
     acquired  the right to exercise such Option by bequest or inheritance or by
     reason of the death of the Optionee, without, however, giving effect to the
     limitations, if any, which may have been imposed by the Committee  pursuant
     to Section 5.3(b) with respect to the percent of the total number of shares
     to which the Option relates which may be purchased from time to time during
     the Option Period; provided, however, that such Option shall be exercisable
     until  the  later  of  (i)  the  three-year  period  after  termination  of
     employment, or (ii)  the period  after termination of  employment which  is
     equal  to the number  of full months  that the Option  has been outstanding
     prior to such  termination, but  in no event  after the  expiration of  the
     Option Period;
 
          (b) within the three-month period after the date of the termination of
     employment   before  age  55,  the  Option  theretofore  granted  shall  be
     exercisable by the estate of the Optionee, or by a person who acquired  the
     right to exercise such Option by bequest or inheritance or by reason of the
     death of the Optionee, but then only if and to the extent that the Optionee
     was  entitled to exercise the Option at the date of death, giving effect to
     the limitations,  if any,  which may  have been  imposed by  the  Committee
     pursuant  to Section 5.3(b) with respect to the percent of the total number
     of shares to which the Option relates  which may be purchased from time  to
     time during the Option Period and have not been removed pursuant to Section
     5.3(a);  provided,  however, that  such  Option shall  be  exercisable only
     within the twelve-month period  next succeeding the  death of the  Optionee
     and in no event after the expiration of the Option Period; or
 
          (c)  after the date of  the termination of employment  on or after age
     55, the Option theretofore granted shall,  if the Optionee was entitled  to
     exercise  the Option at the date of  death, be exercisable by the estate of
     the Optionee, or by a person who acquired the right to exercise such Option
     by  bequest   or  inheritance   or  by   reason  of   the  death   of   the
 
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     Optionee, without, however, giving effect to the limitations, if any, which
     may  have been  imposed by  the Committee  pursuant to  Section 5.3(b) with
     respect to the percent of  the total number of  shares to which the  Option
     relates  which may be purchased from time to time during the Option Period;
     provided, however, that such Option  shall be exercisable until the  latest
     of  (i) the  three-year period  after termination  of employment,  (ii) the
     period after termination of employment which is equal to the number of full
     months that the Option has been  outstanding prior to such termination,  or
     (iii) the twelve-month period after the death of the Optionee provided such
     death  occurs before the  later of (i) or  (ii), but in  no event after the
     expiration of the Option Period.
 
     Section 5.7. Payment for shares. Payment  for shares of Common Stock  shall
be  made in full at the time of  exercise of the Option. Nothing herein shall be
construed to prohibit the Company from making a loan or advance to the  Optionee
for  the purpose  of financing, in  whole or  in part, the  purchase of optioned
shares. Payment of the Option Price shall  be made in cash or, with the  consent
of  the Committee, in  whole or in part  in Common Stock,  Stock Awards or other
consideration. Payment  may  also be  made  by delivering  a  properly  executed
exercise  notice  together with  irrevocable instructions  to  a third  party to
promptly deliver to the Company the amount  of sale or loan proceeds to pay  the
exercise price.
 
     Section  5.8.  Incentive  Stock Options.  Options  granted in  the  form of
incentive  stock  options  shall  be  subject,  in  addition  to  the  foregoing
provisions, to the following provisions:
 
          (a)  Annual Limit. To the extent  that the aggregate Fair Market Value
     (determined at the time of grant) of the Common Stock with respect to which
     incentive stock options are exercisable for the first time by any  Optionee
     during  any calendar year (under the Plan  or under any other stock plan of
     the Company) exceeds  $100,000, such  options shall be  treated as  options
     which are not incentive stock options.
 
          (b)  Ten  Percent  Shareholder.  No incentive  stock  option  shall be
     granted to any  individual who,  at the time  of the  proposed grant,  owns
     Common  Stock possessing more than ten  percent (10%) of the total combined
     voting power of all classes of stock of Warner-Lambert or any Subsidiary.
 
          (c) Option  Period. No  incentive stock  option shall  be  exercisable
     after the expiration of ten years from the date of grant.
 
          (d)  Option Price. The Option Price of an incentive stock option shall
     not be less than the Fair Market Value per share on the date of grant.
 
          (e) Subsidiary.  Incentive  stock  options  may  only  be  granted  to
     employees of Warner-Lambert and its Subsidiaries.
 
          (f)  Aggregate Limit. The  aggregate number of  shares of Common Stock
     which may be  issued pursuant to  the exercise of  incentive stock  options
     shall  not exceed the lesser of (i) 20,000,000 shares or (ii) the number of
     shares determined  in accordance  with the  share limitation  specified  in
     Section 3.2 hereof.
 
The  Company intends that Options designated by the Committee as incentive stock
options shall constitute incentive stock options under Section 422 of the  Code.
Should any of the foregoing provisions not be necessary in order to so comply or
should  any additional provisions be required,  the Committee may amend the Plan
accordingly, without the necessity of obtaining the approval of stockholders  of
Warner-Lambert.
 
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                                   ARTICLE VI
                                TERMS OF RIGHTS
 
    Section  6.1. Relation to Option. Each  Right shall relate specifically to a
Reference Option, then held  by, or concurrently granted  to, the Grantee.  Upon
exercise  of a Right an amount  shall be payable from Warner-Lambert, determined
in accordance with Section 6.3 hereof.  The Reference Option shall terminate  to
the extent that the related Right is exercised.
 
    Section  6.2. Exercise  of Right. A  Right shall become  exercisable at such
time, and in respect of such number of shares of Common Stock, as the  Reference
Option  is then exercisable  and such Right shall  terminate upon termination of
the Reference  Option, provided,  however, that  no Right  shall be  exercisable
unless  the Grantee shall have remained in  the continuous employ of the Company
for the period specified by the Committee, except that upon the occurrence of  a
Change  in Control of Warner-Lambert, all Rights may be exercised without giving
effect to the period of employment limitation and the limitations, if any, which
may have been imposed by the  Committee pursuant to Section 5.3(b) with  respect
to  the percent of the  total number of shares to  which the Right relates which
may be purchased from time to time during the Option Period. Except as  provided
in  this Section 6.2, Section 6.5 and Section 6.6, or as otherwise determined by
the Committee, no Right shall be exercisable unless at the time of such exercise
the Grantee shall be in the employ of the Company.
 
    Section 6.3. Amount Payable Upon Exercise  of Right. Upon the exercise of  a
Right the amount payable shall be equal to:
 
          (i)  100% of the  Spread but not exceeding  the difference between the
     Option Price and the Fair  Market Value of a share  of Common Stock on  the
     Valuation Date; plus
 
          (ii)  125% of the amount, if any, by  which the Fair Market Value of a
     share of Common Stock on the  Valuation Date exceeds the Fair Market  Value
     on the date the Right was granted;
 
multiplied  by the  number of shares  with respect  to which the  Right is being
exercised; provided, however, that the Committee may grant Rights which  provide
that  upon exercise the amount  payable shall be equal to  100% of the amount by
which the Fair Market  Value of a  share of Common Stock  on the Valuation  Date
exceeds the Fair Market Value on the date the Right was granted.
 
     Section  6.4. Form of  Payment. The amount  payable on exercise  of a Right
shall be payable in  cash, shares of  Common Stock valued  at their Fair  Market
Value  as  of  the Valuation  Date,  or  in any  combination  thereof; provided,
however, that  the form  of  payment shall  be in  the  sole discretion  of  the
Committee.  In the event that any payment in the form of both cash and shares of
Common Stock is made  to a Reporting  Person, the cash  portion of such  payment
shall  be made upon the Grantee becoming  taxable in respect of the Common Stock
received upon exercise of the  Right. Notwithstanding the foregoing, a  payment,
in  whole or in part, of cash may be made to a Reporting Person upon exercise of
a Right only if the  Right is exercised (i) during  the period beginning on  the
third  business  day  following  the  date of  release  for  publication  of the
quarterly or annual summary statements of sales and earnings of the Company  and
ending on the twelfth business day following such date, or (ii) during any other
period  permitted  under  the  provisions  of  Rule  16b-3  promulgated pursuant
 
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to the Act. In addition, a payment of  cash shall be made to a Reporting  Person
who  has held the Right at least six  months from the date of its grant promptly
following a  Change in  Control of  Warner-Lambert which  Change in  Control  is
outside  the control of any Reporting Person within the meaning of the aforesaid
Rule 16b-3.  The Company  intends  that this  provision  shall comply  with  the
requirements of Rule 16b-3 under the Act. Should this provision not be necessary
to  comply with the requirements of such Rule or should any additional provision
be necessary  in  order  to comply  with  the  requirements of  such  Rule,  the
Committee may amend the Plan accordingly, without the necessity of obtaining the
approval  of stockholders of the Company. Any fraction of a share resulting from
the above calculation shall be disregarded.
 
     Section 6.5. Termination of  Employment. If, prior to  the expiration of  a
Reference Option, the employment of the Grantee by the Company should terminate,
by  reason other than death, the related  Right shall terminate, except that if,
after a Grantee shall have remained in the employ of the Company for the  period
specified  by the  Committee, such Grantee's  employment should  terminate on or
after age 55, the Right theretofore granted shall be exercisable until the later
of (i) the three-year period after termination of employment, or (ii) the period
after termination of employment which is equal to the number of full months that
the Reference Option has been outstanding  prior to such termination, but in  no
event after the expiration of the Option Period, without, however, giving effect
to  the  limitations, if  any,  which may  have  been imposed  by  the Committee
pursuant to Section 5.3(b) hereof.
 
     Section 6.6.  Death  of Grantee.  If  a Grantee  should  die prior  to  the
termination of the Reference Option:
 
          (a)  while in the employ of the Company, the Right theretofore granted
     shall, if the Grantee  was entitled to  exercise the Right  at the date  of
     death,  be exercisable  by the estate  of the  Grantee, or by  a person who
     acquired the right to exercise such  Right by bequest or inheritance or  by
     reason  of the death of the Grantee, without, however, giving effect to the
     limitations, if any, which may have been imposed by the Committee  pursuant
     to Section 5.3(b) hereof with respect to the percent of the total number of
     shares  to which the Right relates which may be purchased from time to time
     during the  Option Period;  provided,  however, that  such Right  shall  be
     exercisable  until the later of (i) the three-year period after termination
     of employment, or (ii) the period after termination of employment which  is
     equal  to the  number of  full months  that the  Reference Option  has been
     outstanding prior to such termination, but in no event after the expiration
     of the Option Period; or
 
          (b) after the date  of the termination of  employment on or after  age
     55,  the Right  theretofore granted shall,  if the Grantee  was entitled to
     exercise the Right at the  date of death, be  exercisable by the estate  of
     the  Grantee, or by a person who  acquired the right to exercise such Right
     by bequest  or  inheritance or  by  reason of  the  death of  the  Grantee,
     without,  however, giving effect to the limitations, if any, which may have
     been imposed  by  the Committee  pursuant  to Section  5.3(b)  hereof  with
     respect  to the percent  of the total  number of shares  to which the Right
     relates which may be purchased from time to time during the Option  Period;
     provided, however, that such Right shall be exercisable until the latest of
     (i)  the three-year period after termination of employment, (ii) the period
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     that the Reference Option has  been outstanding prior to such  termination,
     or  (iii) the twelve-month  period after the death  of the Grantee provided
     such death occurs before the  later of (i) or (ii),  but in no event  after
     the expiration of the Option Period.
 
     Section  6.7.  Limited  Rights.  Notwithstanding  anything  herein  to  the
contrary, Limited Rights may be granted hereunder by the Committee with  respect
to  the options granted  under this Plan or  any other stock  option plan of the
Company which shall  entitle the holder  to receive a  payment of cash  promptly
following  a  Change in  Control of  Warner-Lambert which  Change in  Control is
outside the control  of any Reporting  Person within the  meaning of Rule  16b-3
under  the Act. Such payment of cash shall be made to a Reporting Person only if
such person has held such Limited Right at least six months from the date of its
grant. Promptly following  any such  Change in  Control, the  Optionee shall  be
entitled  to receive a cash payment equal to the excess of the Fair Market Value
of a share of Common  Stock on the Valuation Date  over the Option Price of  the
related  Option multiplied  by the  number of shares  with respect  to which the
Limited Right relates (in  such case the method  of determining the Fair  Market
Value  in the third sentence  of Section 4.6 shall  apply). Limited Rights shall
expire on the  first to  occur of  their date of  payment or  expiration of  the
Limited  Right or the related Option. Further,  upon payment of a Limited Right,
the related Option  (and any other  Right related thereto)  shall be  cancelled.
Except  as otherwise  provided herein,  the provisions  of the  Plan relating to
Rights shall also apply to Limited Rights.
 
                                  ARTICLE VII
                    TERMS AND CONDITIONS OF RESTRICTED STOCK
 
    Section 7.1. General. The restrictions set forth in Section 7.2 shall  apply
to each grant of Restricted Stock for the duration of the Restricted Period.
 
    Section  7.2. Restrictions. A  stock certificate representing  the number of
shares of Restricted Stock granted shall be registered in the Participant's name
but shall  be held  in custody  by the  Company for  the Participant's  account.
Subject  to the provisions of Section 7.3, the Participant shall have all rights
and privileges of a stockholder as to such Restricted Stock, including the right
to receive  dividends and  the right  to  vote such  shares, and  the  following
restrictions  shall apply: (i) the Participant shall not be entitled to delivery
of the certificate until the expiration  of the Restricted Period; (ii) none  of
the  shares of Restricted Stock may  be sold, transferred, assigned, pledged, or
otherwise encumbered  or disposed  of during  the Restricted  Period; (iii)  the
Participant  shall,  if requested  by the  Company, execute  and deliver  to the
Company, a  stock  power endorsed  in  blank; and  (iv)  all of  the  shares  of
Restricted Stock still subject to restrictions shall be forfeited and all rights
of  the Participant to such shares shall terminate without further obligation on
the part of the Company if the Participant ceases to be an Employee prior to the
expiration of  the  Restricted  Period  applicable  to  such  shares.  Upon  the
forfeiture  (in whole or in part) of  shares of Restricted Stock, such forfeited
shares shall become treasury shares of the Company without further action by the
Participant. The Participant shall have the  same rights and privileges, and  be
subject  to the same restrictions, with  respect to any shares received pursuant
to Section 10.1 hereof.
 
    Section 7.3. Terms and Conditions.  The Committee shall establish the  terms
and  conditions, which need not be the same  for all grants made under the Plan,
applicable to the  Restricted Stock,  and which may  include restrictions  based
upon periods of time,
 
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performance (corporate, group, individual or otherwise), combinations thereof or
such  other restrictions as the Committee shall determine to be appropriate. The
Committee may provide for the restrictions to lapse with respect to a portion or
portions of the Restricted  Stock at different times  or upon the occurrence  of
different  events and the Committee  may waive, in whole or  in part, any or all
restrictions applicable to a grant of Restricted Stock. Restricted Stock  awards
may be issued for no cash consideration or for such minimum consideration as may
be required by applicable law.
 
    Section  7.4. Delivery  of Restricted Shares.  At the end  of the Restricted
Period as  herein provided,  a stock  certificate for  the number  of shares  of
Restricted  Stock with  respect to which  the restrictions have  lapsed shall be
delivered,  free  of  all   such  restrictions,  to   the  Participant  or   the
Participant's  beneficiary or estate, as the case  may be. The Company shall not
be required to deliver any  fractional share of Common  Stock but shall pay,  in
lieu  thereof, the fair market  value (measured as of  the date the restrictions
lapse) of  such  fractional  share  to  the  Participant  or  the  Participant's
beneficiary  or estate, as  the case may be.  Notwithstanding the foregoing, the
Committee may authorize the  delivery of the Restricted  Stock to a  Participant
during  the Restricted Period, in which  event any stock certificates in respect
of shares  of  Restricted Stock  thus  delivered  to a  Participant  during  the
Restricted  Period applicable  to such shares  shall bear  an appropriate legend
referring to the  terms and conditions,  including the restrictions,  applicable
thereto.
 
    Section 7.5. Certain Events.
 
          (a)  In the event of a Change  in Control of Warner-Lambert the rights
     and privileges of Participants hereunder shall be governed by the following
     clause (i), clause (ii) or clause (iii), as appropriate:
 
             (i) Value of Restricted Stock. All shares of Restricted Stock  then
        outstanding  shall  be immediately  forfeited  and shall  revert  to the
        Company as treasury shares and, in lieu thereof, each Participant  shall
        receive  a cash payment equal  to the Value of  the Restricted Stock (as
        hereinafter defined); provided,  however, that if  the Participant is  a
        Reporting Person at the time of the Change in Control of Warner-Lambert,
        the  provisions of clause (ii) shall govern the rights and privileges of
        such Participant.
 
             (ii) Reporting Persons. All  shares of Restricted Stock  previously
        granted  to Participants  who are Reporting  Persons at the  time of the
        Change in Control of Warner-Lambert, which Change in Control is  outside
        the  control of  any Reporting Person  within the meaning  of Rule 16b-3
        under the Act, and which are then outstanding and have been  outstanding
        for  a period of at least six (6) months, shall be immediately forfeited
        and shall revert to the Company as treasury shares and, in lieu thereof,
        such Participant shall receive a cash payment equal to the Value of  the
        Restricted Stock.
 
             (iii)  Lapse of Restrictions.  In the event  that clause (ii) shall
        not become operational with respect to a Participant who is a  Reporting
        Person,  all  restrictions  applicable  to  shares  of  Restricted Stock
        previously granted to such Participant and then outstanding shall expire
        and such shares shall thereupon be delivered to the Participant free  of
        all restrictions.
 
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          (b)  As used in the Plan, the 'Value of the Restricted Stock' shall be
     the higher of (a) the  highest closing price per  share of Common Stock  on
     the  Composite Tape for  New York Stock  Exchange issues during  the 30 day
     period prior to  the Change  in Control of  Warner-Lambert, or  (b) if  the
     Change  in Control  of Warner-Lambert  occurs as  a result  of a  tender or
     exchange offer or consummation of a Transaction, then the highest price per
     share of Common Stock pursuant thereto,  multiplied by the total number  of
     shares   of  Restricted  Stock   granted  to  such   Participant  and  then
     outstanding, regardless  of  whether the  restrictions  applicable  thereto
     shall  have previously lapsed. Any consideration  other than cash forming a
     part or all of the  consideration for Common Stock  to be paid pursuant  to
     the  applicable transaction shall be valued at the valuation placed thereon
     by the Board of Directors. Adjustments, if any, shall be made in accordance
     with Section 10.1 hereof.
 
                                  ARTICLE VIII
                   TERMS AND CONDITIONS OF PERFORMANCE AWARDS
 
    Section 8.1.  Terms  and Conditions.  The  Committee may  grant  Performance
Awards,  determine the consideration  therefor, which may  include prior efforts
and accomplishments, and establish the  terms and conditions thereof, which  may
include  provisions based upon  periods of time,  performance (corporate, group,
individual or otherwise), combinations thereof  or such other provisions as  the
Committee  may determine  to be appropriate.  Performance Awards  may consist of
shares of Common  Stock or  awards that  are valued  by reference  to shares  of
Common Stock (e.g., phantom stock or restricted stock units), cash or such other
measure  as the  Committee shall determine.  Performance Awards  may provide for
payment in  shares of  Common Stock,  cash, other  property or  any  combination
thereof  as determined by the Committee.  Shares of Common Stock issued pursuant
to this Section 8.1 may be issued for no cash consideration or for such  minimum
consideration  as  may  be  required  by  applicable  law.  The  Committee shall
determine whether payment shall be made in a lump sum, installments or deferred.
With respect to Performance  Awards which are valued  by reference to shares  of
Common  Stock, the Committee shall also determine whether the Participant may be
entitled to receive a payment of, or credit equivalent to, any dividends payable
with respect  to  such shares  of  Common Stock  and  the terms  and  conditions
applicable  thereto. Further, if a  payment of cash is to  be made on a deferred
basis, the Committee  shall establish  whether interest shall  be credited,  the
rate  thereof  and  any  other  terms  and  conditions  applicable  thereto. The
limitations on transfer  set forth  in Section 4.4  shall be  applicable to  all
Performance Awards.
 
                                   ARTICLE IX
                       REGULATORY COMPLIANCE AND LISTING
 
    Section  9.1. Regulatory Compliance and Listing. The issuance or delivery of
any Stock Awards and shares of Common Stock pursuant thereto may be postponed by
the Company for such periods  as may be required  to comply with any  applicable
requirements   under  the  Federal  securities   laws,  any  applicable  listing
requirements of any national securities  exchange or any requirements under  any
other  law  or  regulation applicable  thereto,  and  the Company  shall  not be
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or  delivery thereof shall constitute a violation of any provision of any law or
of any  regulation of  any  governmental authority  or any  national  securities
exchange.
 
                                   ARTICLE X
                ADJUSTMENT IN EVENT OF CHANGES IN CAPITALIZATION
 
    Section  10.1. Adjustments. In the event of a recapitalization, stock split,
stock dividend, combination or exchange of shares, merger, consolidation, rights
offering, reorganization, liquidation, or the  sale, conveyance, lease or  other
transfer  by Warner-Lambert of all or substantially  all of its property, or any
other change in the corporate  structure or shares of Warner-Lambert,  equitable
adjustments  shall be made to  prevent dilution or enlargement  of rights (i) in
the number and class  of shares authorized to  be granted hereunder,  (including
adjustment  to the share limitation  of Section 3.2 hereof),  (ii) in the number
and kind  of shares  available  under any  outstanding Stock  Awards  (including
substitution  of  shares of  another  corporation), (iii)  in  the price  of any
Option, (iv) in the number of Stock Credits in each Director's Stock Account and
(v) in any other  aspect of the  Plan as the  Committee shall deem  appropriate;
provided, however, that in no event may any change be made to an incentive stock
option  which would  constitute a 'modification'  within the  meaning of Section
424(h)(3) of the Code.  Stock Awards granted under  the Plan shall contain  such
provisions  as are consistent with the  foregoing with respect to adjustments to
be made in the number and kind of shares covered thereby and in the Option Price
in the event of any such change.
 
                                   ARTICLE XI
                        DIRECTORS' DEFERRED COMPENSATION
 
    Section 11.1. Election To Participate.
 
          (a) Each Director may elect to defer payment of all or any portion  of
     his  or her Compensation that is  payable during the immediately succeeding
     Plan Year. Such  election must  be made  with respect  to all  Compensation
     payable  in such succeeding Plan Year by June 30 of the Plan Year preceding
     the Plan Year in which such  Compensation otherwise would be paid (or  such
     later  date as may be permissible under Rule  16b-3 under the Act but in no
     event later than December 31 of such preceding Plan Year).
 
          (b) An election to  defer any Compensation shall  be: (i) in  writing,
     (ii) delivered to the Secretary, and (iii) irrevocable. A Director may file
     a new election each Plan Year applicable to the immediately succeeding Plan
     Year.  If no election or revocation of a prior election is received by June
     30 of any Plan  Year (or such  later date as may  be permissible under  the
     preceding  paragraph), the election,  if any, in effect  for such Plan Year
     will continue to be effective for the immediately succeeding Plan Year.  If
     a Director does not elect to defer Compensation payable during a Plan Year,
     all such Compensation shall be paid directly to such Director in accordance
     with resolutions adopted by the Board from time to time.
 
     Section  11.2. Mode of Deferral. A Director who has elected to defer all or
a portion of  his or her  Compensation as  provided in Section  11.1 hereof  may
further  elect to have such deferred amounts credited to a Cash Account, a Stock
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such Accounts. The  Secretary shall maintain  such Accounts in  the name of  the
Director.  The election referred to  in this Section 11.2  may be made twice per
year and shall become  effective on the  July 1st or  January 1st which  follows
such  election by at least six months. Any such election shall be specified in a
writing delivered by the Director to the Secretary and shall be irrevocable.  If
a Director fails to elect the Account to which deferral shall be made, he or she
shall  be  deemed to  have elected  deferral to  the Cash  Account. Compensation
deferred to a  Cash Account or  Stock Account  shall result in  Cash Credits  or
Stock Credits, respectively.
 
     Section  11.3.  Cash  Account. The  Cash  Account  of a  Director  shall be
credited, as of  the day  the deferred  Compensation otherwise  would have  been
payable  to such Director, with Cash Credits  equal to the dollar amount of such
deferred Compensation. The  Cash Account  shall be adjusted  and increased  each
year,  as if interest was  credited thereon, at the  rate utilized for adjusting
deferred bonus accounts under the Warner-Lambert Company Incentive  Compensation
Plan.
 
     Section  11.4.  Stock Account.  The Stock  Account of  a Director  shall be
credited, as of  the day  the deferred  Compensation otherwise  would have  been
payable  to such Director, with  Stock Credits equal to  the number of shares of
Common Stock (including  fractions of a  share) that could  have been  purchased
with  the amount of such deferred Compensation at the Closing Price of shares of
Common Stock on  the day  the deferred  Compensation otherwise  would have  been
payable  to such Director.  As of the date  of any dividend  record date for the
Common Stock, the  Director's Stock  Account shall be  credited with  additional
Stock Credits equal to the number of shares of Common Stock (including fractions
of  a share) that could  have been purchased, at the  Closing Price of shares of
Common Stock  on such  date,  with the  amount which  would  have been  paid  as
dividends  on that number of  shares (including fractions of  a share) of Common
Stock which is  equal to  the number  of Stock  Credits then  attributed to  the
Director's Stock Account; provided, however, that in the event that there is not
then  in  effect an  election  under Section  11.2 hereof  to  have any  of such
Director's Compensation  credited to  a  Stock Account  and, further,  that  the
Director  has elected under Section 11.5(a) hereof  to transfer his or her Stock
Account to a Cash Account then the amount which would have been credited to  the
Stock  Account  in accordance  with  this sentence  but  for this  proviso shall
instead be credited to  such Director's Cash Account.  In the case of  dividends
paid  in property other than cash, the amount of the dividend shall be deemed to
be the fair  market value  of the property  at the  time of the  payment of  the
dividend, as determined in good faith by the Committee.
 
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     Section 11.5. Conversions.
 
          (a)  Stock Account to Cash Account. A  Director may elect on or before
     any June 30 to convert  all or any portion of  his or her Stock Account  to
     his  or her Cash Account as of the first Business Day of the year following
     the year  in which  the  election to  convert is  made.  The amount  to  be
     credited  to such Director's Cash Account  shall be obtained by multiplying
     the number of Stock Credits credited to his or her Stock Account as of such
     June 30 by the  Closing Price of  shares of Common  Stock on the  following
     December 31.
 
          In  addition, a  Director may  elect on or  before any  December 31 to
     convert all or any portion of his or  her Stock Account to his or her  Cash
     Account  as of the  following July 1st.  The amount to  be credited to such
     Director's Cash  Account shall  be obtained  by multiplying  the number  of
     Stock  Credits credited to his or her  Stock Account as of such December 31
     by the Closing Price of shares of Common Stock on the following June 30.
 
          (b) Cash Account to Stock Account.  A Director may elect on or  before
     any June 30 to convert all or any portion of his or her Cash Account to his
     or her Stock Account as of the first Business Day of the year following the
     year  in which the election to convert is made. The number of Stock Credits
     to be  credited to  such  Director's Stock  Account  shall be  obtained  by
     dividing  the number of Cash Credits credited to his or her Cash Account as
     of such June  30 by  the Closing  Price of shares  of Common  Stock on  the
     following December 31.
 
          In  addition, a  Director may  elect on or  before any  December 31 to
     convert all or any portion of his or  her Cash Account to his or her  Stock
     Account  as of the  following July 1st.  The number of  Stock Credits to be
     credited to such Director's Stock Account shall be obtained by dividing the
     number of Cash  Credits credited  to his  or her  Cash Account  as of  such
     December 31 by the Closing Price of shares of Common Stock on the following
     June 30.
 
          (c)  An  election  under  this  Section 11.5  shall  be  in  a writing
     delivered to the Secretary and may be revoked or revised at any time  prior
     to the Conversion Election Date to which it relates.
 
     Section 11.6. Distribution of Cash Account or Stock Account.
 
          (a)  Distributions in respect  of a Director's  Cash Account and Stock
     Account shall become  payable in full  to such Director,  annually, over  a
     period  of ten (10) years,  except as otherwise agreed  to by the Committee
     and the  Director,  beginning with  the  first  day of  the  calendar  year
     following  the year in  which the individual  ceases to be  a member of the
     Board of Directors.
 
          (b) Distributions in respect  of a Director's  Cash Account and  Stock
     Account shall be made only in cash.
 
     Section 11.7. Installment Amount.
 
          (a)  The amount of each distribution with respect to a Director's Cash
     Account shall be  the amount obtained  by multiplying the  balance in  such
     Account  by  a  fraction,  the  numerator  of  which  is  one  (1)  and the
     denominator of which is the number  of years in which distributions  remain
     to be made (including the current distribution).
 
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        (b)   The amount of each distribution with respect to a Director's Stock
     Account  shall be  the amount obtained  by multiplying the  number of Stock
     Credits  attributable  to  such  installment  (determined  as   hereinafter
     provided) by the average of the Closing Prices of shares of Common Stock on
     each Business Day in the month immediately prior to the month in which such
     installment  is to be paid. The number  of Stock Credits attributable to an
     installment shall  be  equal to  the  amount obtained  by  multiplying  the
     current  number of Stock Credits  in such Stock Account  by a fraction, the
     numerator of which is one (1) and the denominator of which is the number of
     years in  which distributions  remain  to be  made (including  the  current
     distribution).
 
     Section  11.8.  Financial  Hardship.  Notwithstanding  any  other provision
hereof,  at  the  written   request  of  a  Director   or  a  Director's   legal
representative,  the  Committee, in  its sole  discretion,  upon a  finding that
continued deferral  will  result in  financial  hardship to  the  Director,  may
authorize  (i) the payment of all or a part of a Director's Accounts in a single
installment prior  to  his  or  her  ceasing  to  be  a  Director  or  (ii)  the
acceleration of payment of any multiple installments thereof; provided, however,
that  Directors may  not receive distributions  under this Section  11.8 if such
distribution would result in liability of  the Director under Section 16 of  the
Act.
 
     Section  11.9. Distribution upon  Death. Upon the death  of a Director, the
Committee shall pay all of such Director's  Cash Account and Stock Account in  a
single  installment  to the  beneficiary designated  by  the Director.  All such
designations shall be made in writing and delivered to the Secretary. A Director
may from time to time revoke or change any such designation by written notice to
the Secretary. If there is no designation on file with the Secretary at the time
of the Director's  death, or if  the beneficiary designated  therein shall  have
predeceased  the Director, such  distributions shall be made  to the executor or
administrator of the Director's estate. Any distribution under this Section 11.9
shall be made as soon as practicable following notification to the Committee  of
the  Director's death and the value of the Stock Account for the purpose of such
distribution shall be based upon the Closing Price of shares of Common Stock  on
the date of the Director's death.
 
     Section  11.10. Certain Events. Notwithstanding any other provision hereof,
in the event of a  Change in Control of Warner-Lambert  which is outside of  the
control  of any Reporting Person within the meaning of Rule 16b-3 under the Act,
the balance in the Stock Account of each Director shall be converted to the Cash
Account. For this purpose, the balance in the Stock Account shall be  determined
by  multiplying the  number of Stock  Credits by  the higher of  (i) the highest
Closing Price  during the  period commencing  30 days  prior to  such Change  in
Control or (ii) if the Change in Control of Warner-Lambert occurs as a result of
a  tender or exchange offer  or consummation of a  Transaction, then the highest
price per share of Common Stock  pursuant thereto. Any consideration other  than
cash  forming a  part or all  of the consideration  for Common Stock  to be paid
pursuant to the applicable transaction shall  be valued at the valuation  placed
thereon  by  the Board  of  Directors. Adjustments,  if  any, shall  be  made in
accordance with Article X hereof.  Within 30 days after  a Change in Control  of
Warner-Lambert,  each Director may  designate a distribution  schedule which may
provide for a lump sum payment or installment payments over a period of up to 15
years, provided, however, that no payment shall be made for a period of one year
after the Change  in Control.  In the  event that a  Director shall  not make  a
designation  in accordance with the preceding  sentence, the balance in the Cash
Account shall be distributed in a lump sum one year after the Change in Control.
 
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     Section 11.11. Valuations. Notwithstanding  any other provision hereof,  in
any instance in which a Director's Stock Account is to be valued by reference to
the  Closing Price of shares of Common Stock  on a single day, the Committee may
declare such price  to be unrepresentative  of the market  value of such  Common
Stock  and, in  lieu thereof, shall  base such  valuation on the  average of the
Closing Prices  of  shares of  Common  Stock on  each  Business Day  during  the
calendar  quarter ending coincident with or  immediately preceding the day which
would otherwise serve as the basis for the valuation.
 
     Section 11.12. Funding. The Company's sole obligation to a Director or  any
person  claiming under or through any Director  in respect of the payment of any
balance in an  Account shall be  solely a contractual  obligation in  accordance
with  the  terms of  the  Plan. No  promise hereunder  shall  be secured  by any
specific assets  of  the  Company,  nor  shall any  assets  of  the  Company  be
designated as attributable or allocated to the satisfaction of such promises.
 
     Section  11.13. Status of Stock Credits. Stock  Credits are not, and do not
constitute, shares of Common Stock, and no right as a holder of shares of Common
Stock shall devolve upon a Director by reason of his or her participation in the
Plan.
 
     Section 11.14.  Non-Trading  Date.  In  the event  that  the  date  of  the
determination  of a Closing Price hereunder shall be a date which shall not be a
date on  which the  Common  Stock is  traded on  the  New York  Stock  Exchange,
determination  of  such  Closing  Price  shall be  made  as  of  the  first date
thereafter on which the Common Stock is so traded.
 
     Section 11.15. No Right To Reelection. Nothing in the Plan shall be  deemed
to  create any obligation on the part of  the Board to nominate any Director for
reelection by the Company's stockholders, nor confer upon any Director the right
to remain a member of the Board of Directors.
 
     Section 11.16. Predecessor Plans. Upon the  Effective Date of the Plan,  no
further  benefits shall accrue under any  Predecessor Plans and account balances
accrued under any Predecessor Plans shall be governed by the provisions of  this
Plan, except as provided in Section 11.18 hereof.
 
     Section  11.17. Deferred Compensation Accounts.  Upon the Effective Date of
the Plan, all Deferred Compensation Accounts  shall become subject to the  terms
and  conditions  of  this  Plan in  lieu  of  the terms  and  conditions  of the
Predecessor Plans, except as provided in Section 11.18 hereof.
 
     Section 11.18. Retired Directors. Benefits accrued under Predecessor  Plans
which  are in  pay status  on the Effective  Date shall  continue to  be paid in
accordance with the provisions of the Predecessor Plans.
 
     Section 11.19.  Federal  Securities  Law.  The  Company  intends  that  the
provisions  of this Article XI, and all transactions effected in accordance with
this Article XI, shall  comply with Rule  16b-3(d) under the  Act. In the  event
that  any provision  of this  Article XI is  not necessary  to so  comply or any
additional provision is  necessary to  obtain or maintain  such compliance,  the
Committee  is  authorized  to  revise  the  Plan  accordingly  without obtaining
approval of the stockholders of Warner-Lambert. By way of illustration, and  not
limitation,  the Committee may bifurcate the  provisions of this Article XI, and
such other provisions as  it shall deem necessary,  into a separate plan  (which
plan  shall be  recognized as  having received  approval of  the stockholders of
Warner-Lambert), if the Committee shall deem such
 
    [LOGO]
     A-18
 
<PAGE>
<PAGE>
action necessary  to  maintain qualification  of  Article XI  (and  transactions
thereunder)  under  Rule 16b-3(d)  under the  Act and  the qualification  of the
provisions of the Plan affecting  Employees (and transactions thereunder)  under
Rule 16b-3 under the Act.
 
                                  ARTICLE XII
                                 ADMINISTRATION
 
    Section 12.1. Administration.
 
          (a)  The Plan shall  be administered by a  committee consisting of not
     less than three members of the  Board of Directors, who shall be  appointed
     by,  and shall serve at the pleasure  of, the Board of Directors. No person
     who is or, within one year prior  thereto, has been eligible to receive  an
     award under the Plan or any other plan of the Company which would result in
     loss  of 'disinterested person' status within  the meaning of Section 16 of
     the Act may be a  member of the Committee, and  no person may be granted  a
     Stock  Award while a member  of the Committee. A  majority of the Committee
     shall constitute a quorum and the acts of a majority of the members present
     at any meeting at which a quorum is present, expressed from time to time by
     a vote at a meeting (including a meeting held by telephone conference  call
     or in which one or more members of the Committee participate by telephone),
     or  acts approved in writing  by a majority of  the Committee, shall be the
     acts of the Committee.
 
          (b) In addition to the  Committee's discretionary authority set  forth
     in  other  Articles hereof,  the Committee  has discretionary  authority to
     construe and interpret the Plan and  is authorized to establish such  rules
     and  regulations for the proper  administration of the Plan  as it may deem
     advisable and  not  inconsistent  with  the provisions  of  the  Plan.  All
     questions  arising  under the  Plan or  under any  rule or  regulation with
     respect to  the  Plan adopted  by  the Committee,  whether  such  questions
     involve an interpretation of the Plan or otherwise, shall be decided by the
     Committee, and its decisions shall be conclusive and binding in all cases.
 
          (c)  The  Committee  has  discretionary  authority  to  determine  the
     Employees to whom Stock Awards under the Plan are to be granted, the  terms
     and conditions applicable thereto and the number of shares to be covered by
     each  award. In  selecting the  individuals to  whom Stock  Awards shall be
     granted, as  well as  in determining  the terms  and conditions  applicable
     thereto and the number of shares subject to each grant, the Committee shall
     consider   the  positions  and  responsibilities  of  the  Employees  being
     considered, the nature  of the  services and accomplishments  of each,  the
     value  to  the  Company  of their  services,  their  present  and potential
     contribution to the success of the Company, the anticipated number of years
     of service  remaining and  such other  factors as  the Committee  may  deem
     relevant.  The Committee may  obtain such advice or  assistance as it deems
     appropriate from persons not serving on the Committee.
 
     Section 12.2. Stock Awards Committee. In addition, and not in limitation of
the authority  of the  Committee,  the Stock  Awards Committee  (as  hereinafter
constituted)  may grant Stock  Awards, in accordance with  the provisions of the
Plan, including the establishment  of the terms and  conditions thereof and  the
consideration  to the  Company therefor,  to Employees who,  at the  time of the
grant, are not Reporting Persons. The Stock Awards Committee, whose members need
not serve on the Board of Directors, shall be
 
                                                                     [LOGO]
                                                                      A-19

<PAGE>
<PAGE>
appointed by, and shall serve at the  pleasure of, the Committee. A majority  of
the  Stock Awards Committee shall constitute a quorum and the acts of a majority
of the members present at  any meeting at which  a quorum is present,  expressed
from  time to time by a vote at a meeting (including a meeting held by telephone
conference call or in which  one or more members  of the Stock Awards  Committee
participate  by telephone),  or acts  approved in writing  by a  majority of the
Stock Awards  Committee,  shall be  the  acts  of the  Stock  Awards  Committee.
Notwithstanding  the foregoing, the Stock Awards Committee may not undertake any
action which the  provisions of  Rule 16b-3,  promulgated pursuant  to the  Act,
require to be undertaken by 'disinterested persons' (as defined in said Rule) as
a  condition  of  the  continued qualification  of  the  Plan  (and transactions
thereunder) under Rule 16b-3.
 
                                  ARTICLE XIII
                      TERMINATION OR AMENDMENT OF THE PLAN
 
    Section 13.1. Termination or Amendment.
 
          (a) The Board may at any time terminate the Plan and may from time  to
     time  alter or amend the Plan or  any part thereof (including any amendment
     deemed necessary to ensure that the Company may comply with any  regulatory
     requirement  referred to  in Article  IX); provided,  however, that, unless
     otherwise required by  law, the  rights of  a Participant  with respect  to
     Stock Awards granted or the rights of a Director with respect to his or her
     Accounts  prior to  such termination,  alteration or  amendment may  not be
     impaired without the consent of such  Participant or Director, as the  case
     may  be,  and,  provided further,  without  the approval  of  the Company's
     stockholders, no alteration or  amendment may be  made which would  require
     approval  of such stockholders as a condition of compliance with Rule 16b-3
     under the  Act.  The  Company  intends  that  the  Plan  (and  transactions
     thereunder)  shall comply with  the requirements of  Rule 16b-3 promulgated
     pursuant to the Act. Should any provisions hereof not be necessary in order
     to comply  with the  requirements of  such Rule  or should  any  additional
     provisions  be necessary in order to so comply, the Committee may amend the
     Plan accordingly,  without  the  necessity of  obtaining  approval  of  the
     stockholders of Warner-Lambert.
 
          (b)  The Committee  may at  any time adopt  any amendment  to the Plan
     which (i)(A) does not increase Plan  liabilities by an amount in excess  of
     five  million dollars ($5,000,000) and does not increase Plan expense by an
     amount in excess  of five  hundred thousand  dollars ($500,000)  or (B)  is
     required by an applicable law, regulation or ruling, (ii) can be undertaken
     by  the Board  of Directors  under the  terms of  the Plan,  (iii) does not
     involve a termination  of the Plan,  (iv) does not  affect the  limitations
     contained  in this  sentence, and  (v) does  not affect  the composition or
     compensation of the Committee.
 
          (c)  The  Committee  shall  have  the  power  to  cancel  all   Rights
     theretofore  granted  pursuant  to the  Plan  in  the event  that  it shall
     determine that the accounting  effects of the grant  or exercise of  Rights
     under the Plan would not be in the best interests of the Company.
 
          (d)  Any action which  may be undertaken by  the Committee pursuant to
     the terms hereof may be undertaken by the Board, except as provided in Rule
     16b-3 promulgated pursuant to the Act.
 
    [LOGO]
     A-20
 
<PAGE>
<PAGE>
                                  ARTICLE XIV
                                 MISCELLANEOUS
 
    Section 14.1. No Right To Employment. Nothing in the Plan shall be deemed to
confer upon any Participant the right to remain in the employ of the Company.
 
    Section 14.2. Withholding of Taxes.
 
          (a) The Company shall have the right to require, prior to the issuance
     or delivery  of any  shares of  Common Stock  or the  payment of  any  cash
     hereunder,  payment by the Participant or the Director, as the case may be,
     of any taxes required by law with respect thereto.
 
          (b) The Committee  may permit  any such withholding  obligation to  be
     satisfied  by  reducing  the number  of  shares of  Common  Stock otherwise
     deliverable. A Reporting Person  may elect to have  a sufficient number  of
     shares   of  Common  Stock   withheld  to  fulfill   such  tax  obligations
     (hereinafter a 'Withholding Election') only  if the election complies  with
     the  following conditions: (x) the Withholding Election shall be subject to
     the disapproval of the Committee and  (y) the Withholding Election is  made
     (i)  during the  period beginning on  the third business  day following the
     date of  release  for  publication  of  the  quarterly  or  annual  summary
     statements  of sales and earnings of the  Company and ending on the twelfth
     business day following such date, or (ii) during any other period in  which
     a  Withholding  Election may  be made  under the  provisions of  Rule 16b-3
     promulgated pursuant to the  Act. Any fraction of  a share of Common  Stock
     required  to  satisfy such  tax obligations  shall  be disregarded  and the
     amount due shall be paid instead in cash by the Participant.
 
     Section 14.3. No Assignment of Benefits. No benefit payable under the  Plan
shall,  except  as otherwise  specifically provided  by law,  be subject  in any
manner to  anticipation,  alienation, attachment,  sale,  transfer,  assignment,
pledge,  encumbrance or charge, and any attempt to anticipate, alienate, attach,
sell, transfer, assign,  pledge, encumber or  charge any such  benefit shall  be
void,  and any such benefit shall not in  any manner be liable for or subject to
the debts, contracts, liabilities, engagements or torts of any person who  shall
be  entitled to  such benefit, nor  shall it  be subject to  attachment or legal
process for  or  against  such person.  If  any  person entitled  to  a  benefit
hereunder  shall  be  adjudicated a  bankrupt  or shall  attempt  to anticipate,
alienate, sell, transfer, assign, pledge, encumber or charge such benefit, or if
any attempt  is  made to  subject  any such  benefit  to the  debts,  contracts,
liabilities,  engagements or torts of any  person entitled to such benefit, then
such benefit shall, in the discretion of the Committee, cease and terminate, and
in that event the Committee may cause  such benefit, or any part thereof, to  be
held  or applied for the benefit of such  person, his or her spouse, children or
other dependents, or any of them, in  such manner and in such proportion as  the
Committee shall determine.
 
     Section 14.4. Death; Disability; Termination. The Committee shall establish
the  provisions which  shall govern  in the event  of the  death, disability, or
termination (including layoff) of a Participant or a Director, which  provisions
may  be different than the provisions otherwise described herein with respect to
death, disability,  and termination.  If, for  any reason,  the Committee  shall
determine  that it is not desirable because  of the incapacity of the person who
shall be  entitled to  receive any  payments hereunder,  to make  such  payments
directly to such person, the Committee may apply such payment for the benefit of
such
 
                                                                     [LOGO]
                                                                       A-21
 
<PAGE>
<PAGE>
person  in any way that the Committee shall  deem advisable or may make any such
payment to any third person  who, in the judgment  of the Committee, will  apply
such  payment for the  benefit of the  person entitled thereto.  In the event of
such payment, the  Company, the Board  of Directors and  the Committee shall  be
discharged  from all further  liability therefor. The  employment of an Employee
who becomes disabled shall be deemed terminated  for purposes of the Plan as  of
the  date benefit  payments would have  commenced under  the Warner-Lambert Long
Term Disability Benefits Plan  had the Participant been  enrolled in such  plan,
except  as otherwise provided  herein or under Company  policy. Absence on leave
approved by the Company  shall not be considered  an interruption of  employment
for any purpose of the Plan.
 
     Section 14.5. Listing and Other Conditions.
 
          (a)  As  long as  the Common  Stock is  listed on  the New  York Stock
     Exchange, the issue of any shares of stock pursuant to a Stock Award  shall
     be  conditioned  upon the  shares  so to  be  issued being  listed  on such
     Exchange.  Warner-Lambert  shall  make  application  for  listing  on  such
     Exchange  unlisted  shares  subject  to Stock  Awards,  but  shall  have no
     obligation to issue such shares unless and until such shares are so listed,
     and the right to exercise any Option  or Right with respect to such  shares
     shall be suspended until such listing has been effected.
 
          (b)  If at any time counsel to  Warner-Lambert shall be of the opinion
     that any sale or  delivery of shares  of Common Stock  pursuant to a  Stock
     Award  is or may in the circumstances be unlawful under the statutes, rules
     or regulations of any applicable jurisdiction, Warner-Lambert shall have no
     obligation to make such sale or delivery, or to make any application or  to
     effect   or  to  maintain  any  qualification  or  registration  under  the
     Securities Act of 1933, as amended, or otherwise with respect to shares  of
     Common Stock or Stock Awards, and the right to exercise any Option or Right
     shall  be suspended  until, in  the opinion of  said counsel,  such sale or
     delivery shall be lawful.
 
          (c) Upon termination of  any period of  suspension under this  Section
     14.5, any Stock Award affected by such suspension which shall not then have
     expired or terminated shall be reinstated as to all shares available before
     such  suspension  and  as  to  shares  which  would  otherwise  have become
     available during the period of such suspension.
 
     Section 14.6. Governing Law. This Plan shall be governed by the law of  the
State  of New Jersey  (regardless of the  law that might  otherwise govern under
applicable New Jersey principles of conflict of laws).
 
     Section 14.7.  Construction. Wherever  any  words are  used herein  in  the
masculine  gender they shall be  construed as though they  were also used in the
feminine gender in all cases where they  would so apply, and wherever any  words
are used herein in the singular form they shall be construed as though they were
also used in the plural form in all cases where they would so apply.
 
     Section 14.8. Laws of Foreign Jurisdictions. Without amending the Plan, but
subject  to the limitations specified in  Article XIII hereof, the Committee may
grant, amend, administer,  annul or  terminate Stock  Awards on  such terms  and
conditions,  which may be different from those  specified in the Plan, as it may
deem necessary or desirable to make available tax or other benefits of the  laws
of any foreign jurisdiction.
 
    [LOGO]
     A-22
 
<PAGE>
<PAGE>
     Section  14.9.  Other Plans.  Nothing  contained herein  shall  prevent the
Company from adopting additional compensation plans or arrangements.
 
     Section 14.10. Federal Securities Law. Notwithstanding any other  provision
of  the Plan, no transaction  shall be given effect on  any date which would, in
the opinion of counsel to the  Company, result in liability under Section  16(b)
of the Act.
 
                                   ARTICLE XV
                          EFFECTIVE DATE; TERM OF PLAN
 
    Section   15.1.  Effective  Date.  The  Plan   shall  be  submitted  to  the
stockholders of  Warner-Lambert for  their  approval at  the Annual  Meeting  of
Stockholders  to be held in 1996. Approval  will require the affirmative vote of
the holders of a majority of the shares of Common Stock present, or represented,
and entitled  to  vote  at the  meeting.  If  approved, the  Plan  shall  become
effective January 1, 1997.
 
    Section  15.2. Term of Plan. No Stock  Awards may be granted hereunder after
April 23, 2007. This Section 15.2 shall not affect any Stock Award granted prior
to such date. Further, the provisions of Article XI hereof (as amended from time
to time) are ongoing and shall continue until terminated by the Board.
 
                                                    WARNER-LAMBERT COMPANY
 
                                                                    [LOGO]
                                                                     A-23

<PAGE>
<PAGE>


[LOGO]
WARNER-LAMBERT COMPANY
MORRIS PLAINS, NEW JERSEY 07950
(201) 540-2000


['RECYCLED' LOGO] Printed on Recycled Paper

<PAGE>
<PAGE>

                                     APPENDIX 1
                                    FC PROXY CARD


                                  WARNER-LAMBERT COMPANY
            PROXY FOR THE ANNUAL MEETING TO BE HELD AT 10:30 O'CLOCK, EASTERN
                  DAYLIGHT SAVING TIME, TUESDAY MORNING, APRIL 23, 1996.
          THE PARSIPPANY HILTON HOTEL, ONE HILTON COURT, PARSIPPANY, NEW JERSEY



P               Melvin  R. Goodes, Lodewijk  J. R. de Vink  and Ernest J. Larini
R           and each  of  them, with  full  power of  substitution,  are  hereby
O           authorized  to represent  and to  vote and  act with  respect to all
X           stock of the undersigned  at the Annual  Meeting of Stockholders  of
Y           Warner-Lambert  Company on  April 23,  1996, and  any adjournment or
            adjournments thereof, as  designated herein upon  the proposals  set
            forth  herein and, in  their discretion, upon  such other matters as
            may properly be brought before the meeting.

<TABLE>
<CAPTION>
             Nominees for election to the Board of Directors:              Change of Address
<S>                                                            <C>

R. N. Burt, D. C. Clark, L.J.R. de Vink, J. A. Georges, M. R.  ------------------------------------------
Goodes, W. H. Gray III, W. R. Howell,                          ------------------------------------------
L. D. Leffall, Jr., P. S. Longe, A. J. Mandl, L. G. Rawl,  M.  ------------------------------------------
I. Sovern and J. D. Williams                                   ------------------------------------------
                                                               (If you have written in the above space,
                                                               please mark the corresponding box on the
                                                               reverse side of this card)
</TABLE>


PLEASE  VOTE, SIGN  AND DATE  THIS PROXY AND  RETURN IT  PROMPTLY IN THE
ENCLOSED ENVELOPE.  NO  POSTAGE IS  REQUIRED  IF MAILED  IN  THE  UNITED
STATES.
                                                        SEE REVERSE SIDE

<PAGE>
<PAGE>
 [x]  Please mark your votes as in this example.                            0110
 
THIS  PROXY IS  SOLICITED BY  THE BOARD OF DIRECTORS  OF THE  CORPORATION.  When
properly executed it will  be voted as directed  by the stockholder but,  unless
otherwise  specified,  it  will be  voted  FOR  the election  of  Directors, FOR
proposal (2), FOR proposal (3) and FOR proposal (4).

<TABLE>
<CAPTION>
THE BOARD OF DIRECTORS RECOMMENDS A VOTE
FOR THE ELECTION OF DIRECTORS, FOR PROPOSAL (2), FOR PROPOSAL (3) AND FOR PROPOSAL (4).

<S>             <C>     <C>       <C>                  <C>   <C>      <C>        <C>                     <C>   <C>      <C>
1.Election of   FOR  WITHHELD  2.Warner-Lambert 1996   FOR  AGAINST  ABSTAIN     4.Amendment of          FOR  AGAINST  ABSTAIN
  Directors.    [ ]    [ ]       Stock Plan            [ ]    [ ]      [ ]         Certificate of        [ ]    [ ]      [ ]
                                                                                   Incorporation to
                                                                                   Increase Authorized
                                                                                   Common Stock

                               3.Price Waterhouse LLP  FOR  AGAINST  ABSTAIN
                                 as independent        [ ]    [ ]      [ ]
                                 accountants


</TABLE>

For, except vote withheld from the following nominee(s): 

- ----------------------------------------------------------

                                         PLEASE SEND AN ADMITTANCE CARD. [ ]

                                         CHANGE OF ADDRESS ON REVERSE SIDE. [ ]


SIGNATURE(S)___________________________________________________  DATE__________

NOTE: Please  sign exactly  as  name  appears  hereon. Joint owners should each
      sign. When signing as attorney, executor, administrator, trustee  or
      guardian,  please give full title as such.


<PAGE>
<PAGE>

                                     APPENDIX 2
                       FC (UNEXCHANGED SHAREHOLDERS) PROXY CARD


                                     [BLUE STRIPE]
                                  WARNER-LAMBERT COMPANY
            PROXY FOR THE ANNUAL MEETING TO BE HELD AT 10:30 O'CLOCK, EASTERN
                  DAYLIGHT SAVING TIME, TUESDAY MORNING, APRIL 23, 1996.
          THE PARSIPPANY HILTON HOTEL, ONE HILTON COURT, PARSIPPANY, NEW JERSEY



P               Melvin  R. Goodes, Lodewijk  J. R. de Vink  and Ernest J. Larini
R           and each  of  them, with  full  power of  substitution,  are  hereby
O           authorized  to represent  and to  vote and  act with  respect to all
X           stock of the undersigned  at the Annual  Meeting of Stockholders  of
Y           Warner-Lambert  Company on  April 23,  1996, and  any adjournment or
            adjournments thereof, as  designated herein upon  the proposals  set
            forth  herein and, in  their discretion, upon  such other matters as
            may properly be brought before the meeting.
<TABLE>
<CAPTION>
             Nominees for election to the Board of Directors:              Change of Address
 <S>                                                            <C>
R. N. Burt, D. C. Clark, L.J.R. de Vink, J. A. Georges, M. R.  ------------------------------------------
Goodes, W. H. Gray III, W. R. Howell,                          ------------------------------------------
L. D. Leffall, Jr., P. S. Longe, A. J. Mandl, L. G. Rawl,  M.  ------------------------------------------
I. Sovern and J. D. Williams                                   ------------------------------------------
                                                               (If you have written in the above space,
                                                               please mark the corresponding box on the
                                                               reverse side of this card)
</TABLE>


PLEASE  VOTE, SIGN  AND DATE  THIS PROXY AND  RETURN IT  PROMPTLY IN THE
ENCLOSED ENVELOPE.  NO  POSTAGE IS  REQUIRED  IF MAILED  IN  THE  UNITED
STATES.
                                                        SEE REVERSE SIDE

<PAGE>
<PAGE>
 [x]  Please mark your votes as in this example.                            0110
 
THIS  PROXY IS  SOLICITED BY  THE BOARD OF DIRECTORS  OF THE  CORPORATION.  When
properly executed it will  be voted as directed  by the stockholder but,  unless
otherwise  specified,  it  will be  voted  FOR  the election  of  Directors, FOR
proposal (2), FOR proposal (3) and FOR proposal (4).

<TABLE>
<CAPTION>
THE BOARD OF DIRECTORS RECOMMENDS A VOTE
FOR THE ELECTION OF DIRECTORS, FOR PROPOSAL (2), FOR PROPOSAL (3) AND FOR PROPOSAL (4). 

<S>             <C>     <C>       <C>                  <C>   <C>      <C>        <C>                         <C>   <C>      <C>

1.Election of   FOR  WITHHELD  2.Warner-Lambert        FOR  AGAINST  ABSTAIN  4.Amendment of Certificate of   FOR  AGAINST  ABSTAIN
  Directors.    [ ]    [ ]        1996 Stock Plan      [ ]    [ ]      [ ]      Incorporation to Increase     [ ]    [ ]      [ ]
  (see reverse)                                                                 Authorized Common Stock

                               3.Price Waterhouse LLP  FOR  AGAINST  ABSTAIN
                                 as independent        [ ]    [ ]      [ ]
                                 accountants

 
</TABLE>

For, except vote withheld from the following nominee(s): 

- ----------------------------------------------------------

                                         PLEASE SEND AN ADMITTANCE CARD. [ ]

                                         CHANGE OF ADDRESS ON REVERSE SIDE. [ ]


SIGNATURE(S)___________________________________________________  DATE__________

NOTE: Please  sign exactly  as  name  appears  hereon. Joint owners should each
      sign. When signing as attorney, executor, administrator, trustee  or
      guardian,  please give full title as such.


<PAGE>
<PAGE>

                                     APPENDIX 3
                                    KB PROXY CARD


                                  WARNER-LAMBERT COMPANY
            PROXY FOR THE ANNUAL MEETING TO BE HELD AT 10:30 O'CLOCK, EASTERN
                  DAYLIGHT SAVING TIME, TUESDAY MORNING, APRIL 23, 1996.
          THE PARSIPPANY HILTON HOTEL, ONE HILTON COURT, PARSIPPANY, NEW JERSEY



P               Melvin  R. Goodes, Lodewijk  J. R. de Vink  and Ernest J. Larini
R           and each  of  them, with  full  power of  substitution,  are  hereby
O           authorized  to represent  and to  vote and  act with  respect to all
X           stock of the undersigned  at the Annual  Meeting of Stockholders  of
Y           Warner-Lambert  Company on  April 23,  1996, and  any adjournment or
            adjournments thereof, as  designated herein upon  the proposals  set
            forth  herein and, in  their discretion, upon  such other matters as
            may properly be brought before the meeting.
<TABLE>
<CAPTION>
             Nominees for election to the Board of Directors:               Change of Address
<S>                                                            <C>
R. N. Burt, D. C. Clark, L.J.R. de Vink, J. A. Georges, M. R.  ------------------------------------------
Goodes, W. H. Gray III, W. R. Howell,                          ------------------------------------------
L. D. Leffall, Jr., P. S. Longe, A. J. Mandl, L. G. Rawl,  M.  ------------------------------------------
I. Sovern and J. D. Williams                                   ------------------------------------------
                                                               (If you have written in the above space,
                                                               please mark the corresponding box on the
                                                               reverse side of this card)
</TABLE>


PLEASE  VOTE, SIGN  AND DATE  THIS PROXY AND  RETURN IT  PROMPTLY IN THE
ENCLOSED ENVELOPE.  NO  POSTAGE IS  REQUIRED  IF MAILED  IN  THE  UNITED
STATES.
                                                        SEE REVERSE SIDE

<PAGE>
<PAGE>
 [x]  Please mark your votes as in this example.                            0110
 
THIS  PROXY IS  SOLICITED BY  THE BOARD OF DIRECTORS  OF THE  CORPORATION.  When
properly executed it will  be voted as directed  by the stockholder but,  unless
otherwise  specified,  it  will be  voted  FOR  the election  of  Directors, FOR
proposal (2), FOR proposal (3) and FOR proposal (4).

<TABLE>
<CAPTION>
THE BOARD OF DIRECTORS RECOMMENDS A VOTE
FOR THE ELECTION OF DIRECTORS, FOR PROPOSAL (2), FOR PROPOSAL (3) AND FOR PROPOSAL (4).

<S>             <C>     <C>       <C>                  <C>   <C>      <C>        <C>                   <C>   <C>      <C>

1.Election of   FOR  WITHHELD  2.Warner-Lambert 1996   FOR  AGAINST  ABSTAIN  4.Amendment of           FOR  AGAINST  ABSTAIN
  Directors.    [ ]     [ ]      Stock Plan            [ ]    [ ]      [ ]      Certificate of         [ ]    [ ]      [ ]
  (see reverse)                                                                 Incorporation to
                                                                                Increase Authorized
                                                                                Common  Stock

                               3.Price Waterhouse LLP  FOR  AGAINST  ABSTAIN
                                 as independent        [ ]    [ ]      [ ]
                                 accountants

</TABLE>

For, except vote withheld from the following nominee(s): 

- ----------------------------------------------------------

                                         PLEASE SEND AN ADMITTANCE CARD. [ ]

                                         CHANGE OF ADDRESS ON REVERSE SIDE. [ ]


SIGNATURE(S)___________________________________________________  DATE__________

NOTE: Please  sign exactly  as  name  appears  hereon. Joint owners should each
      sign. When signing as attorney, executor, administrator, trustee  or
      guardian,  please give full title as such.






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