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SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 6-K
REPORT OF FOREIGN PRIVATE ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16 OF
THE SECURITIES EXCHANGE ACT OF 1934
For the month of October 1998
LJ INTERNATIONAL INC.
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(Translation of registrant's name into English)
UNIT #12, 12/F, BLOCK A, FOCAL INDUSTRIAL CENTER
21 MAN LOK STREET, HUNG HOM, KOWLOON, HONG KONG
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(Address of principal executive offices)
[Indicate by check mark whether the registrant files or will file annual
reports under cover Form 20-F or Form 40-F.
Form 20-F X Form 40-F
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[Indicate by check mark whether the registrant by furnishing the information
contained in this Form is also thereby furnishing the information to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.
Yes No X
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[If "Yes" is marked, indicate below the file number assigned to the
registrant in connection with Rule 12g3-2(b): 82-__________.
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.
LJ INTERNATIONAL INC.
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(Registrant)
Date: October 19, 1998 By: /s/ NG Hon Tak Ringo
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NG Hon Tak Ringo
Chief Financial Officer
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For Immediate Release
Businesswire: Hong Kong and New York Monday, October 12th, 1998 9:00 AM
LJ International (Nasdaq symbol: JADEF) announces the successful launch of
it's new brand of Sterling Silver Jewelry. The Collection was first presented
at the Hong Kong Jewelry Show September 23rd through 28th to a select group
of international buyers.
The Collection is lifestyle focused and considers current trends in color,
fabric and fashion. Substance and quality are built into each piece of the
collection. Retail price targets are from $50 to $250.
Initial presentations to North American retailers will occur between October
8th and October 21st. Targeted retail distribution includes direct mail,
specialty retailers and better department stores.
A group of 82 target customers in nine states represent the initial focus of
the presentations.
LJ International is a vertically integrated stone cutter and manufacturer of
semi precious gemstone jewelry in 14 & 18kt gold and sterling silver.
For more information contact Angel Tiu or Jeff Taraschi at LJ International
852 2764 3622 or email:@www.ljintl.com. Our website can be accessed at
www.ljinc.com.
