ASTON JAMES A
3, 1998-08-10
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                                                            OMB APPROVAL       
                                                    ---------------------------
- --------                                            OMB Number:  3235-0104  
 FORM 3                                             Expires: September 30, 1998
- --------                                            Estimated average burden 
                                                    hours per response .... 0.5
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               UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

            INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

   Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934,
      Section 17(a) of the Public Utility Holding Company Act of 1935 or
             Section 30(f) of the Investment Company Act of 1940

<TABLE>
<S>                                        <C>                           <C>                                 <C>                 
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 1. Name and Address of Reporting Person   2. Date of Event Requiring    4. Issuer Name and Ticker or        6. If Amendment, Date 
                                              Statement                     Trading Symbol                      of Original
     Aston       James        A.              (Month/Day/Year)            Insignia/ESG Holdings, Inc.  (IEG)    (Month/Day/Year)
- ----------------------------------------                                 ------------------------------------
     (Last)     (First)     (Middle)           August 7, 1998            5. Relationship of Reporting        -----------------------
          200 Park Avenue                  ----------------------------      Person to Issuer                7. Individual or Joint/
- ----------------------------------------   3. I R S or Social Security     (Check all applicable)               Group Filing (Check
             (Street)                         Number of Reporting              Director       10% Owner         Applicable Line)   
                                              Person (Voluntary)         -----           -----                      Form filed by 
     New York      NY          10166                                       X   Officer        Other (specify    --- One Reporting
- --------------------------------------       ###-##-####                 -----           -----      below)          Person    
      (City)      (State)      (Zip)       ----------------------------  (give title below)                         Form filed by 
                                                                         Chief Financial Officer and            --- More than One 
                                                                         ------------------------------             Reporting Person
                                                                         Principal Accounting Officer
                                                                         ------------------------------ 
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            TABLE I -- NON-DERIVATIVE SECURITIES BENEFICIALLY OWNED
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 1. Title of Security                         2. Amount of Securities         3. Ownership Form:         4. Nature of Indirect     
    (Instr. 4)                                   Beneficially Owned              Direct (D) or              Beneficial    
                                                 (Instr. 4)                      Indirect (I)               Ownership (Instr. 5)
                                                                                 (Instr. 5)                 
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 Class A Common                                  None 
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Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.                   (Over)
                                                                                          (Print or Type Responses)  SEC 1473 (3-91)

                                                                                                                     
</TABLE>
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<TABLE>
<CAPTION>
 
FORM 3 (CONTINUED)               Table II -- Derivative Securities Beneficially Owned
                            (e.g., puts, calls, warrants, options, convertible securities)
 
<S>                              <C>                <C>                            <C>           <C>         <C>        
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1. Title of Derivative Security  2. Date            3. Title and Amount of         4. Conver-    5. Owner-   6. Nature of Indirect
   (Instr. 4)                       Exercisable and    Securities Underlying          sion or       ship        Beneficial Ownership
                                    Expiration Date    Derivative Security            Exercise      Form of     (Instr. 5)          
                                    (Month/Day/        (Instr. 4)                     Price of      Deriv-                         
                                    Year)                                             Deri-         ative                          
                                                                                      vative        Security:                      
                                                                                      Security      Direct                         
                                 -------------------------------------------------                  (D) or                         
                                 Date      Expira-                       Amount or                  Indirect (I)  
                                 Exercis-  tion             Title        Number                     (Instr. 5)             
                                 able      Date                          of Shares                                                 
                                                                                                                                   
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Explanation of Responses:
                                                                                     /s/ James A. Aston                8/7/98 
**Intentional misstatements or omissions of facts constitute Federal Criminal        -------------------------------   -------------
  Violations.  See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).                             **Signature of Reporting Person        Date

Note. File three copies of this Form, one of which must be manually signed.                                           Page 2     
  If space provided is insufficient, see Instruction 6 for procedure.                                             SEC 1473 (7-97)
                                                                                                                                 
</TABLE>

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