TAG IT PACIFIC INC
3, 2000-08-24
COMMERCIAL PRINTING
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                     U.S. SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                     FORM 3

             INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

     Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934,
       Section 17(a) of the Public Utility Holding Company Act of 1935 or
               Section 30(f) of the Investment Company Act of 1940

(Print or Type Responses)
_______________________________________________________________________________
1.  Name and Address of Reporting Person*

Lewis                          Craig                              S.
-------------------------------------------------------------------------------
    (Last)                     (First)                         (Middle)

C/O Tag-It Pacific, Inc.
3820 South Hill Street
-------------------------------------------------------------------------------
                                    (Street)
Los Angeles,                     CA                               90037
-------------------------------------------------------------------------------
     (City)                   (State)                              (Zip)
_______________________________________________________________________________
2.  Date of Event Requiring Statement (Month/Day/Year)

8/14/00
_______________________________________________________________________________
3.  IRS Identification Number of Reporting Person, if an Entity (Voluntary)


_______________________________________________________________________________
4.  Issuer Name and Ticker or Trading Symbol

Tag-It Pacific, Inc. (AMEX: "TAG")
_______________________________________________________________________________
5.  Relationship of Reporting Person to Issuer (Check all applicable)

     [ ] Director                       [ ] 10% Owner
     [X] Officer (give title below)     [ ] Other (specify below)

Executive Vice President and Chief Marketing Officer
_______________________________________________________________________________
6.  If Amendment, Date of Original (Month/Day/Year)


_______________________________________________________________________________
7.  Individual or Joint/Group Filing (Check Applicable Line)

     [x] Form Filed by One Reporting Person
     [ ] Form Filed by More than one Reporting Person
_______________________________________________________________________________

<TABLE>
<CAPTION>
           TABLE I -- NON-DERIVATIVE SECURITIES BENEFICIALLY OWNED
-----------------------------------------------------------------------------------------------
                          2.                3.
                          Amount of         Ownership
                          Securities        Form:             4.
1.                        Beneficially      Direct (D) or     Nature of Indirect
Title of Security         Owned             Indirect (I)      Beneficial Ownership
(Instr. 4)                (Instr. 4)        (Instr. 5)        (Instr. 5)
-----------------------------------------------------------------------------------------------
<S>                       <C>               <C>               <C>

-----------------------------------------------------------------------------------------------

-----------------------------------------------------------------------------------------------

-----------------------------------------------------------------------------------------------
</TABLE>

                                                                 SEC 1472 (3-99)


<PAGE>

--------------------------------------------------------------------------------
        TABLE II -- DERIVATIVE SECURITIES BENEFICIALLY OWNED (E.G., PUTS,
                CALLS, WARRANTS, OPTIONS, CONVERTIBLE SECURITIES)
--------------------------------------------------------------------------------
<TABLE>
<CAPTION>
                  2.                     3.
                  Date                   Title and Amount
                  Exercisable and        of Securities Underlying                     5.
                  Expiration Date        Derivative Security           4.             Ownership Form
1.                (month/day/year)       (Instr. 4)                    Conversion     of Derivative
Title of          ----------------       --------------------------    or Exercise    Securities          6.
Derivative        Date     Expira-                        Amount or    Price of       Direct (D) or       Nature of Indirect
Security          Exer-    tion                           Number of    Derivative     Indirect (I)        Beneficial Ownership
(Instr. 4)        cisable  Date          Title            Shares       Security       (Instr. 5)          (Instr. 5)
-----------------------------------------------------------------------------------------------------------------------------------
<S>               <C>      <C>           <C>              <C>          <C>            <C>                 <C>

Stock Option      *        8/14/10       Common Stock     25,000       $ 4.3125       D
(right to buy)
-----------------------------------------------------------------------------------------------------------------------------------

-----------------------------------------------------------------------------------------------------------------------------------

-----------------------------------------------------------------------------------------------------------------------------------
</TABLE>

Explanation of Responses:

*The options vest in four equal quarterly installments over a two year period
beginning August 14, 2000.

**Intentional misstatements or omissions of facts constitute Federal Criminal
Violations.
  SEE 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note: File three copies of this Form, one of which must be manually signed. If
     space is insufficient, SEE Instruction 6 for procedure.

Potential persons who are to respond to the collection of information contained
in this form are not required to respond unless the form displays a currently
valid OMB Number.


                /S/ CRAIG S. LEWIS                               8/24/00
             --------------------------------------       ---------------------
                **Signature of Reporting Person                   Date


                                   Page 2
                                                                 SEC 1473 (3-99)


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