BIG FLOWER HOLDINGS INC/
8-K/A, 1999-03-19
COMMERCIAL PRINTING
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<PAGE>

================================================================================

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                             ----------------------

                                   FORM 8-K/A

                             ----------------------

                                 CURRENT REPORT
                       PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

                                 January 4, 1999

             ------------------------------------------------------
                        (Date of earliest event reported)

                            BIG FLOWER HOLDINGS, INC.

             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)

        Delaware                     0-29474                  13-3971556
(State of Incorporation)      (Commission File Number)       (IRS Employer
                                                             Identification No.)

                               3 East 54th Street
                               New York, NY 10022

- --------------------------------------------------------------------------------
              (Address of Registrant's principal executive office)

                                 (212) 521-1600

- --------------------------------------------------------------------------------
                         (Registrant's telephone number)

================================================================================
<PAGE>

Item 7. Financial Statements, Pro Forma Information and Exhibits.

      (a)   Financial Statements of Businesses Acquired.

            The financial statements for Colorgraphic Direct Response Limited
("Colorgraphic") are filed herewith.

      (b)   Pro Forma Financial Information.

            The unaudited pro forma condensed combined financial information of 
the Registrant, reflecting the acquisition Colorgraphic, is filed herewith.

Exhibits.

2.1   Agreement, dated December 16, 1998, among Big Flower Limited, Colorgraphic
      Direct Response Limited and the holders of capital stock of Colorgraphic
      Direct Response Limited. (1)
99.1  Registrant's press release dated December 16, 1998. (1)
99.2  Registrant's press release dated January 5, 1999. (1)
99.3  Financial Statements of Colorgraphic for the year ended September 30,
      1998. *
99.4  Financial Statements of Colorgraphic for the year ended September 30,
      1997. *
99.5  Summary of Differences between UK and US GAAP for the year ended September
      30, 1997. *
99.6  Pro forma condensed combined financial data. *

- --------------------------------------------------------------------------------

* Being Filed Herewith
(1) Incorporated by reference to Registrant's Current Report on Form 8-K, dated
January 4, 1999, concerning the consummation of the Registrant's acquisition of
Colorgraphic Direct Response Limited (File #0-29474).
<PAGE>

                                   SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                         BIG FLOWER HOLDINGS, INC.


                                         /s/ RICHARD L. RITCHIE
                                         --------------------------------------
                                         Richard L. Ritchie
                                         Executive Vice President and Chief
                                         Financial Officer (Principal Financial
                                         and Accounting Officer)

DATE: March 19, 1999
<PAGE>

                                  EXHIBIT INDEX

EXHIBIT
NO.
- ---

2.1   Agreement, dated December 16, 1998, among Big Flower Limited, Colorgraphic
      Direct Response Limited and the holders of capital stock of Colorgraphic
      Direct Response Limited. (1)
99.1  Registrant's press release dated December 16, 1998. (1)
99.2  Registrant's press release dated January 5, 1999. (1)
99.3  Financial Statements of Colorgraphic for the year ended September 30,
      1998. *
99.4  Financial Statements of Colorgraphic for the year ended September 30,
      1997. *
99.5  Summary of Differences between UK and US GAAP for the year ended September
      30, 1997. *
99.6  Pro forma condensed combined financial data. *

- --------------------------------------------------------------------------------

* Being Filed Herewith
(1) Incorporated by reference to Registrant's Current Report on Form 8-K, dated
January 4, 1999, concerning the consummation of the Registrant's acquisition of
Colorgraphic Direct Response Limited (File #0-29474).

<PAGE>

                                                                   Exhibit 99.3









                       COLORGRAPHIC DIRECT RESPONSE LIMITED


                       CONSOLIDATED FINANCIAL STATEMENTS

                       30 September 1998
                       Registered number 3135040













<PAGE>


FINANCIAL STATEMENTS

CONTENTS

<TABLE>

<S>                                                                          <C>
Independent Auditors Report                                                  1
Consolidated profit and loss account                                         2
Consolidated balance sheet                                                   3
Consolidated cash flow statement                                             4
Notes                                                                        5
</TABLE>


<PAGE>


kpmg


                  1 Waterloo Way
                  Leicester
                  LE1 6LP




INDEPENDENT AUDITORS' REPORT
TO THE BOARD OF DIRECTORS OF COLORGRAPHIC DIRECT RESPONSE LIMITED



We have audited the accompanying consolidated balance sheet of Colorgraphic
Direct Response Limited and its subsidiaries at 30 September 1998, and the
related consolidated profit and loss account, statement of movements in
shareholders' equity and consolidated cash flow statement for the year ended 30
September 1998. These consolidated financial statements are the responsibility
of the management of Colorgraphic Direct Response Limited. Our responsibility is
to express an opinion on these consolidated financial statements based on our
audit.

We conducted our audit in accordance with auditing standards generally accepted
in the United Kingdom, that are substantially equivalent to auditing standards
generally accepted in the United States of America. Those standards require that
we plan and perform the audit to obtain reasonable assurance about whether the
financial statements are free of material misstatement. An audit includes
examining, on a test basis, evidence supporting the amounts and disclosures in
the financial statements. An audit also includes assessing the accounting
principles used and significant estimates made by management, as well as
evaluating the overall financial statement presentation. We believe that our
audit provides a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present
fairly, in all material respects, the financial position of Colorgraphic Direct
Response Limited and its subsidiaries at 30 September 1998, and the results of
their operations and their cash flow for the year ended 30 September 1998, in
conformity with generally accepted accounting principles in the United Kingdom.

Accounting principles generally accepted in the United Kingdom vary in certain
significant respects from accounting principles generally accepted in the United
States of America. Application of accounting principles generally accepted in
the United States would have affected net income for the year ended 30 September
1998 and shareholders' equity at 30 September 1998, to the extent summarised in
Note 26 to the consolidated financial statements.




/s/ KPMG                                                   11 November 1998
Chartered Accountants
Registered Auditor
Leicester
England



                                       
<PAGE>





CONSOLIDATED PROFIT AND LOSS ACCOUNT
FOR THE YEAR ENDED 30 SEPTEMBER 1998

<TABLE>
<CAPTION>

                                                                         NOTE                                 1998
                                                                                                       (pound)'000

<S>                                                                         <C>                            <C>   
TURNOVER                                                                    2                               33,374

Cost of sales                                                                                              (22,921)
                                                                                                           --------

GROSS PROFIT                                                                                                10,453

Distribution costs                                                                                            (832)
Administrative expenses                                                                                     (4,616)
                                                                                                           --------

OPERATING PROFIT                                                            3 - 5                            5,005

Net interest payable                                                        6                                 (798)
                                                                                                           --------

PROFIT ON ORDINARY ACTIVITIES BEFORE TAXATION                                                                4,207

Tax on profit on ordinary activities                                        7                               (1,295)
                                                                                                           --------

PROFIT ON ORDINARY ACTIVITIES AFTER TAXATION                                                                 2,912

Dividends on equity and non-equity shares                                   8                                 (745)
                                                                                                           --------

RETAINED PROFIT FOR THE YEAR                                                                                 2,167
                                                                                                           --------
                                                                                                           --------
</TABLE>


A statement of the movement on reserves is given in note 17.

The group has no recognised gains or losses nor historical cost profits and
losses other than the profit for the year.

The results of the group all relate to continuing activities.

The accompanying notes form an integral part of these consolidated financial
statements.



                                       2
<PAGE>


CONSOLIDATED BALANCE SHEET
AT 30 SEPTEMBER 1998

<TABLE>
<CAPTION>

                                                      NOTE                                             1998
                                                                                            (pound)'000   (pound)'000
<S>                                                     <C>                                   <C>            <C>

FIXED ASSETS
Tangible assets                                          9                                                   11,153

CURRENT ASSETS
Stocks and work in progress                             10                                        805
Debtors                                                 11                                      7,772
Cash at bank and in hand                                                                          139
                                                                                              --------

                                                                                                8,716

CREDITORS: amounts falling due within one year          12                                    (11,789)
                                                                                              --------

NET CURRENT LIABILITIES                                                                                      (3,073)
                                                                                                            -------

TOTAL ASSETS LESS CURRENT LIABILITIES                                                                         8,080

CREDITORS: amounts falling due after more than
  one year                                              13                                                   (6,968)

PROVISIONS FOR LIABILITIES AND CHARGES                  15                                                     (784)
                                                                                                            -------

NET ASSETS                                                                                                      328
                                                                                                            -------
                                                                                                            -------

CAPITAL AND RESERVES
Called up share capital                                 16                                                   10,450
Profit and loss account                                 17                                                  (10,122)
                                                                                                            -------

                                                                                                                328
                                                                                                            -------
                                                                                                            -------

SHAREHOLDERS' FUNDS
  Equity deficit                                                                               (9,622)
  Non-equity                                                                                    9,950
                                                                                               -------

                                                                                                            -------
                                                                                                                328
                                                                                                            -------
                                                                                                            -------
</TABLE>


The accompanying notes form an integral part of these consolidated financial
statements.

These financial statements were approved by the board of directors on 11
November 1998 and were signed on its behalf by:


/s/ RS TAYLOR
DIRECTOR


                                       3
<PAGE>


CONSOLIDATED CASH FLOW STATEMENT
FOR THE YEAR ENDED 30 SEPTEMBER 1998

<TABLE>
<CAPTION>

                                                                            NOTE                              1998
                                                                                                          (pound)'000
<S>                                                                           <C>                          <C>

CASH FLOW STATEMENT

CASH FLOW FROM OPERATING ACTIVITIES                                           21                             7,235
RETURNS ON INVESTMENTS AND SERVICING OF FINANCE                               22                            (1,512)
TAXATION                                                                                                    (1,260)
CAPITAL EXPENDITURE AND FINANCIAL INVESTMENT                                  22                            (6,086)
FINANCING                                                                     22                              (886)
                                                                                                            -------

DECREASE IN CASH IN THE YEAR                                                                                (2,509)
                                                                                                            -------
                                                                                                            -------

RECONCILIATION OF NET CASH FLOW
  TO MOVEMENT IN NET DEBT

DECREASE IN CASH IN THE YEAR                                                                                (2,509)

Cash inflow from increase in debt and lease financing                                                        2,886
                                                                                                            -------

Change in net debt resulting from cash flows                                                                   377

New loans                                                                                                   (2,000)
                                                                                                            -------

MOVEMENT IN NET DEBT IN THE YEAR                                                                            (1,623)

NET DEBT AT THE START OF THE YEAR                                                                           (8,174)
                                                                                                            -------

NET DEBT AT THE END OF THE YEAR                                               23                            (9,797)
                                                                                                            -------
                                                                                                            -------
</TABLE>


The accompanying notes form an integral part of these consolidated financial
statements.



                                       4
<PAGE>





NOTES
(FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS)


1        ACCOUNTING POLICIES

These non-statutory financial statements have been prepared in accordance with
applicable Accounting Standards in the United Kingdom. A summary of the more
important accounting policies, which have been applied consistently, is set out
below.


BASIS OF PREPARATION

The consolidated financial statements have been prepared in accordance with
applicable accounting standards and under the historical cost accounting rules.


BASIS OF CONSOLIDATION

The consolidated financial statements include the financial statements of the
company and its subsidiary undertakings made up to 30 September 1998.

Goodwill arising on consolidation (representing the excess of the fair value of
the consideration given over the fair value of the separable net assets
acquired) is written off against reserves on acquisition.

Under section 230(4) of the Companies Act 1985 the company is exempt from the
requirement to present its own profit and loss account.


FIXED ASSETS AND DEPRECIATION

Depreciation is provided to write off the cost or valuation less the estimated
residual value of tangible fixed assets by equal instalments over their
estimated useful economic lives as follows:
<TABLE>
<S>                                 <C>     <C>

Leasehold land and buildings        -       life of lease
Plant and machinery                 -       3 to 10 years
Motor vehicles                      -       4 years
</TABLE>


FOREIGN CURRENCIES

Transactions in foreign currencies are recorded using the rate of exchange
ruling at the date of the transaction. Monetary assets and liabilities
denominated in foreign currencies are translated using the rate of exchange
ruling at the balance sheet date and the gains or losses on translation are
included in the profit and loss account.



                                       5
<PAGE>


NOTES (CONTINUED)



ACCOUNTING POLICIES (continued)


LEASES

Assets acquired under finance leases are capitalised and the outstanding future
lease obligations are shown in creditors. Operating lease rentals are charged to
the profit and loss account on a straight line basis over the period of the
lease.


POST RETIREMENT BENEFITS

The group operates a defined contribution pension scheme. The amount charged
against profits represents the contributions payable to the scheme in respect of
the accounting period.


STOCKS

Stocks are stated at the lower of cost and net realisable value.


TAXATION

The charge for taxation is based on the profit for the year and takes into
account taxation deferred because of timing differences between the treatment of
certain items for taxation and accounting purposes. Provision is made for
deferred tax only to the extent that it is probable that an actual liability
will crystallise.

Advance corporation tax recoverable by deduction from future corporation tax is
carried forward within deferred taxation or as ACT recoverable within debtors as
appropriate.


TURNOVER

Turnover represents the amounts (excluding value added tax) derived from the
provision of goods and services to third party customers.


CASH AND LIQUID RESOURCES

Cash, for the purpose of the cash flow statement, comprises cash in hand and
deposits repayable on demand, less overdrafts payable on demand.

Liquid resources are current asset investments which are disposable without
curtailing or disrupting the business and are either readily convertible into
known amounts of cash at or close to their carrying values or traded in an
active market. Liquid resources comprise term deposits of less than one year
(other than cash), government securities and investments in money market managed
funds.


                                       6
<PAGE>


NOTES (CONTINUED)



2        ANALYSIS OF TURNOVER


All turnover is derived in the United Kingdom. The geographical analysis of
turnover by destination is stated below:

<TABLE>
<CAPTION>

                                                                                                          Turnover
                                                                                                              1998
                                                                                                       (pound)'000
<S>                                                                                                         <C>

BY GEOGRAPHICAL  MARKET

United Kingdom                                                                                              30,219
Europe (excluding UK)                                                                                        2,164
USA                                                                                                            991
                                                                                                            ------

                                                                                                            33,374
                                                                                                            ------
                                                                                                            ------
</TABLE>


The directors are of the opinion that the group has only one class of business
and therefore no further analysis of turnover, profit or assets is provided.




3        PROFIT ON ORDINARY ACTIVITIES BEFORE TAXATION

<TABLE>
<CAPTION>

                                                                                                              1998
                                                                                                       (pound)'000
<S>                                                                                                          <C>

PROFIT ON ORDINARY ACTIVITIES BEFORE TAXATION IS STATED
AFTER CHARGING

Auditors' remuneration:
 Group   - audit                                                                                                20
         - fees paid to the auditor and its associates in respect of other services                             12
  
Depreciation and other amounts written off tangible and intangible fixed assets:
    Owned                                                                                                    1,871
    Leased                                                                                                     168
Hire of plant and machinery - rentals payable under operating leases                                           674

AFTER CREDITING
Exchange gains                                                                                                  82
                                                                                                             ------
                                                                                                             ------
</TABLE>


                                       7
<PAGE>



NOTES (CONTINUED)




4        REMUNERATION OF DIRECTORS

<TABLE>
<CAPTION>

                                                                                                              1998
                                                                                                       (pound)'000
<S>                                                                                                            <C>
Directors' emoluments                                                                                          356
Company contributions to money purchase pension schemes                                                         82
Compensation for loss of office                                                                                 30
                                                                                                               ---
                                                                                                               468
                                                                                                               ---
                                                                                                               ---
</TABLE>


The aggregate of emoluments and amounts receivable under long term incentive
schemes of the highest paid director was (pound)127,163, and company pension
contributions of (pound)12,000 were made to a money purchase scheme on his
behalf. Disclosure of directors' share options may be found under directors'
share interests in the directors' report.

<TABLE>
<CAPTION>

                                                                                                        NUMBER OF DIRECTORS
                                                                                                              1998
<S>                                                                                                     <C>
Retirement benefits are accruing to the following number of directors under:
Money purchase schemes                                                                                           3
Defined benefit schemes                                                                                          -
                                                                                                              ----
                                                                                                              ----
The number of directors who exercised share options was                                                          -
                                                                                                              ----
                                                                                                              ----
The number of directors  in respect of whose  services  shares were  received or
  receivable under long term incentive schemes was                                                               -
                                                                                                              ----
                                                                                                              ----
</TABLE>



5        STAFF NUMBERS AND COSTS


The average number of persons employed by the group (including directors) during
the year, analysed by category, was as follows:

<TABLE>
<CAPTION>

                                                                                                        NUMBER OF EMPLOYEES
                                                                                                              1998
<S>                                                                                                     <C>
Production                                                                                                     227
Administration                                                                                                  88
                                                                                                              ----

                                                                                                               315
                                                                                                              ----
                                                                                                              ----
</TABLE>



                                       8
<PAGE>



NOTES (CONTINUED)





STAFF NUMBERS AND COSTS (CONTINUED)

The aggregate payroll costs of these persons were as follows:

<TABLE>
<CAPTION>

                                                                                                              1998
<S>                                                                                                            <C>
                                                                                                       (pound)'000

Wages and salaries                                                                                           8,279
Social security costs                                                                                          809
Other pension costs                                                                                            129
                                                                                                            ------

                                                                                                             9,217
                                                                                                            ------
                                                                                                            ------
</TABLE>



6        INTEREST PAYABLE AND SIMILAR CHARGES

<TABLE>
<CAPTION>

                                                                                                              1998
                                                                                                       (pound)'000

<S>                                                                                                           <C>
On all other loans                                                                                             915
Bank interest receivable                                                                                      (181)
Finance charges payable in respect of finance leases and hire purchase contracts                                64
                                                                                                            ------

                                                                                                               798
                                                                                                            ------
                                                                                                            ------
</TABLE>



7        TAXATION

<TABLE>
<CAPTION>

                                                                                                              1998
                                                                                                       (pound)'000

<S>                                                                                                          <C>  
UK corporation tax at 31%  - current year                                                                    1,141
Deferred taxation - current year                                                                               182
                  - prior year                                                                                 (23)
ACT surrender                                                                                                   (5)
                                                                                                            ------
                                                                                                             1,295
                                                                                                            ------
                                                                                                            ------
</TABLE>



                                       9
<PAGE>



NOTES (CONTINUED)




8        DIVIDENDS

<TABLE>
<CAPTION>

                                                                                                              1998
                                                                                                       (pound)'000
<S>                                                                                                            <C>

`A' preference shares                                                                                          587
`B' preference shares                                                                                           98
Preferred ordinary shares                                                                                       60
                                                                                                            ------

                                                                                                               745
                                                                                                            ------
                                                                                                            ------
</TABLE>



9        TANGIBLE FIXED ASSETS

<TABLE>
<CAPTION>

                                                                       PLANT AND     FIXTURES AND
                                                                       MACHINERY         FITTINGS            TOTAL
                                                                     (pound)'000      (pound)'000      (pound)'000
<S>                                                                       <C>                 <C>           <C>   
GROUP

COST
At beginning of year                                                      13,050              944           13,994
Additions                                                                  6,054               52            6,106
Disposals                                                                    (47)               -              (47)
                                                                         -------          -------          -------

At end of year                                                            19,057              996           20,053
                                                                         -------          -------          -------

DEPRECIATION
At beginning of year                                                       6,257              640            6,897
Charge for year                                                            2,028               11            2,039
On disposals                                                                 (36)               -              (36)
                                                                         -------          -------          -------

At end of year                                                             8,249              651            8,900
                                                                         -------          -------          -------

NET BOOK VALUE
AT 30 SEPTEMBER 1998                                                      10,808              345           11,153
                                                                         -------          -------          -------
                                                                         -------          -------          -------
</TABLE>



Included in plant and machinery are leased assets with a net book value of
(pound)866,000. The depreciation charge on these assets in the year amounted to
(pound)168,000.


                                       10
<PAGE>


NOTES (CONTINUED)




10       STOCKS

<TABLE>
<CAPTION>

                                                                                                             GROUP
                                                                                                              1998
                                                                                                       (pound)'000

<S>                                                                                                            <C>
Raw materials and consumables                                                                                  677
Work in progress                                                                                               128
                                                                                                              ----
                                                                                                               805
                                                                                                              ----
                                                                                                              ----
</TABLE>



11       DEBTORS

<TABLE>
<CAPTION>

                                                                                                              1998
                                                                                                       (pound)'000

<S>                                                                                                          <C>  
Trade debtors                                                                                                6,466
Amounts owed by group undertakings                                                                               -
Prepayments and accrued income                                                                               1,306
                                                                                                            ------

                                                                                                             7,772
                                                                                                            ------
                                                                                                            ------
</TABLE>



12       CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

<TABLE>
<CAPTION>

                                                                                                              1998
                                                                                                       (pound)'000

<S>                                                                                                         <C>  
Bank loans and overdrafts  (see note 14)                                                                     2,790
Obligations under finance leases and
   hire purchase contracts                                                                                     178
Trade creditors                                                                                              5,437
Amounts owed to group undertakings                                                                               -
Taxation and social security                                                                                   294
Corporation tax payable                                                                                        962
Other creditors                                                                                                812
Accruals and deferred income                                                                                 1,223
ACT payable                                                                                                     93
                                                                                                           -------
                                                                                                            11,789
                                                                                                           -------
                                                                                                           -------
</TABLE>


                                       11
<PAGE>


NOTES (CONTINUED)



13       CREDITORS: AMOUNTS FALLING DUE AFTER MORE THAN ONE YEAR

<TABLE>
<CAPTION>

                                                                                                              1998
                                                                                                       (pound)'000

<S>                                                                                                          <C>  
Debenture loans                                                                                              6,952
Obligations under finance leases and hire purchase contracts
                                                                                                                16
                                                                                                           -------
                                                                                                             6,968
                                                                                                           -------
                                                                                                           -------
</TABLE>


The obligations under finance leases all expire in one to two years.

<TABLE>
<CAPTION>

                                                                                                              1998
                                                                                                       (pound)'000

<S>                                                                                                          <C>  
Debt can be analysed as falling due:
  In one year or less, or on demand                                                                          2,757
  Between one and two years                                                                                  2,650
  Between two and five years                                                                                 4,302
  In five years or more                                                                                         33
                                                                                                            ------

                                                                                                             9,742
                                                                                                            ------
                                                                                                            ------
</TABLE>



                                       12
<PAGE>



NOTES (CONTINUED)



14       LOANS
<TABLE>
<CAPTION>

                                                                                                              1998
                                                                                                       (pound)'000

<S>                                                                                                          <C>  
Lombard                                                                                                      2,140
Bank of Scotland                                                                                             7,602
Other loan                                                                                                       -
                                                                                                            ------

                                                                                                             9,742
                                                                                                            ------
                                                                                                            ------
</TABLE>


The loans from Lombard North Central plc are industrial mortgages secured on
specific items of plant and equipment and are repayable by instalments. Interest
is payable at fixed rates of 8.32% and 9.08%.

The loan from the Bank of Scotland is repayable in half yearly instalments over
a period of six years. Interest is charged at 2% over LIBOR. The loan is secured
by a debenture consisting of fixed and floating charges.




15       PROVISIONS FOR LIABILITIES AND CHARGES

<TABLE>
<CAPTION>

                                                                                                         TAXATION
                                                                                                        INCLUDING
                                                                                                         DEFERRED
                                                                                                         TAXATION
                                                                                                      (pound)'000

<S>                                                                                                           <C>
GROUP
At beginning of year                                                                                          625
Charge for the year                                                                                           159
                                                                                                             ---- 

At end of year                                                                                                784
                                                                                                             ---- 
                                                                                                             ---- 
</TABLE>


                                       13
<PAGE>


NOTES (CONTINUED)




16       CALLED UP SHARE CAPITAL

<TABLE>
<CAPTION>

                                                                                                              1998
                                                                                                       (pound)'000
<S>                                                                                                          <C>
AUTHORISED
Equity: 6,500,000 Ordinary shares of 10p each                                                                  650
                                                                                                            ------ 
                                                                                                            ------ 

ALLOTTED, CALLED UP AND FULLY PAID
Equity: 5,000,000 Ordinary shares of 10p each                                                                  500
                                                                                                            ------ 
                                                                                                            ------ 
AUTHORISED, ALLOTTED, CALLED UP AND FULLY PAID
Non-equity: 2,692,300 Preferred ordinary shares of 10p                                                         269
Non-equity: 8,380,770 `A' preference shares of (pound)1                                                      8,381
Non-equity:1,300,000 `B' preference shares of (pound)1                                                       1,300
                                                                                                            ------ 
                                                                                                             9,950
                                                                                                            ------ 

Total
                                                                                                             10,450
                                                                                                             ------
                                                                                                             ------
</TABLE>


"A" PREFERENCE SHARES

The shares of (pound)1 each may be redeemed by the company, provided written
consent has been obtained from not less than three-quarters of the shareholders.
Alternatively 750,000 shares will be redeemed on 30 September 1999, 30 September
2000 and 30 September 2001 respectively. 1,500,000 shares shall be redeemed on
30 September 2002 and 2,000,000 shares on 30 September 2003. All of the
remaining "A" preference shares will be redeemed on 30 September 2004. The
amount paid up together with all arrears and accruals of the fixed dividend will
be payable upon redemption.

The shares carry a dividend of 7% from 1 October 1997 payable half yearly on 15
January and 15 July. The dividends are cumulative. No voting rights attach to
the shares unless the dividend or redemptions' are in arrears or the business of
any meeting includes a resolution for the liquidation of the company, a
reduction of the capital or a resolution directly or adversely abrogating any of
the special rights and privileges attaching to the "A" preference shares.

On a winding up the shares carry the right in priority to the holders of any
other class of share, repayment of the amount paid up together with all arrears
and accruals of the fixed dividend.



                                       14
<PAGE>


NOTES (CONTINUED)



CALLED UP SHARE CAPITAL (CONTINUED)


"B" PREFERENCE SHARES

The shares may be redeemed by the company at any time, provided written consent
has been obtained from not less than three-quarters of the "A" preference shares
and the "B" preference shares in issue or an Extraordinary Resolution has been
passed. The "B" preference shares not previously redeemed will be redeemed on 1
March 2005.

The shares carry a dividend of 7.5% from 1 October 1997 payable half yearly on
15 January and 15 July following the payment of all dividend due to the holders
of "A" preference shares but in priority to the holders of any other class of
share. The rights to the dividend are cumulative.

On a winding up the shares carry the entitlement, after payment of all sums due
to the holders of "A" Preference shares but in priority to the holders of any
other class of share, repayment of the amount paid up together with all arrears
and accruals of the fixed dividend.


PREFERRED ORDINARY SHARES

The shares carry a dividend of 7.5% for the period from 1 October 1997 to 30
September 1998 payable half yearly on 15 January and 15 July. Thereafter an
interim dividend equal to 4% of the issue price will be paid on 15 July and a
final dividend equal to 7.5% of the consolidated net profit after taxation less
the interim dividend paid will be paid on 15 January each year.

On a winding up the shares carry the entitlement after payment of all sums due
to the holders of "A" Preference shares and then "B" Preference shares but in
priority to the holders of any other class of share, to receive, an amount equal
to the issue price together with all arrears and accruals of the dividend
payable. After payments to the holders of Preference shares and Preferred
Ordinary shares mentioned above and after payment to the holders of the Ordinary
shares of amounts equal to the issue price, the shares also carry the right to a
proportion of the balance of any assets, equal to the proportion that the total
issue price of all the Preferred Ordinary shares to the amount paid up in
respect of all the Preferred Ordinary shares then in issue.

ORDINARY SHARES

Except with the consent or sanction of the holders of the Preference shares and
the Preferred Ordinary shares, the holders of the 10p Ordinary shares are not
entitled to receive any dividend.

On a winding up the Ordinary shares will be entitled after payment of all sums
due to the holders of "A" Preference shares, "B" preference shares and Preferred
Ordinary shares, to receive an amount equal to a proportion of the balance of
such assets equal to the proportion that the amount paid up on the Ordinary
shares together with an amount credited to the shares premium account in respect
of such Ordinary shares bears to the aggregate of the amount paid up and the
amount credited to the share premium account of the company in respect of all
the Preferred ordinary shares and Ordinary shares.



                                       15
<PAGE>



NOTES (CONTINUED)




17       PROFIT AND LOSS ACCOUNT

<TABLE>
<CAPTION>

                                                                                                            PROFIT
                                                                                                          AND LOSS
                                                                                                           ACCOUNT
                                                                                                       (pound)'000
<S>                                                                                                        <C>     
GROUP
At beginning of year                                                                                       (12,289)
Retained profit for the year                                                                                 2,167
                                                                                                           --------
At end of year                                                                                             (10,122)
                                                                                                           --------
                                                                                                           --------
</TABLE>


Goodwill arising on the purchase of Colorgraphic (Leicester) Limited during 
the year ended 30 September 1996, representing the excess of the 
consideration of (pound)16,360,000 over the net asset value of 
(pound)305,000, was written off to reserves during that year.

18       CONTINGENT LIABILITIES


A documentary credit is in place in the amount of DEM 719,000.


                                       16
<PAGE>


NOTES (CONTINUED)



19       COMMITMENTS


(a)      Capital commitments at the end of the financial year for which no
         provision has been made, are as follows:

<TABLE>
<CAPTION>

                                                                                                              1998
                                                                                                       (pound)'000

<S>                                                                                                          <C>  
Contracted                                                                                                   2,027
                                                                                                           -------
                                                                                                           -------
</TABLE>


(b) Annual commitments under non-cancellable operating leases are as follows:

<TABLE>
<CAPTION>

                                                                                                     1999
                                                                                         Land and            Other
                                                                                        buildings
                                                                                       (pound)'000        (pound)'000
<S>                                                                                     <C>                  <C>
GROUP                                                                                   
Operating leases which expire:
    Within one year                                                                             -                -
    In the second to fifth years inclusive                                                    120              418
    Over five years                                                                           377                -
                                                                                             ----             ----
                                                                                              497              418
                                                                                             ----             ----
                                                                                             ----             ----
</TABLE>



20       PENSION SCHEME


The group operates a defined contribution pension scheme. The pension cost
charge for the period represents contributions payable by the group to the fund
and amounted to (pound)129,000.

There were no outstanding or prepaid contributions at either the beginning or
end of the financial year.


                                       17
<PAGE>


NOTES (CONTINUED)




21       RECONCILIATION OF OPERATING PROFIT TO OPERATING CASH FLOWS

<TABLE>
<CAPTION>

                                                                                                              1998
                                                                                                             Total
                                                                                                       (pound)'000

<S>                                                                                                          <C>  
Operating profit                                                                                             5,005
Depreciation charge                                                                                          2,039
Profit on sale of fixed assets                                                                                  (8)
Decrease in stocks                                                                                              81
Increase in debtors                                                                                         (1,073)
Increase in creditors                                                                                        1,191
                                                                                                            ------
NET CASH INFLOW FROM OPERATING ACTIVITIES                                                                    7,235
                                                                                                            ------
                                                                                                            ------
</TABLE>



22       ANALYSIS OF CASH FLOWS

<TABLE>
<CAPTION>

                                                                                             1998             1998
                                                                                      (pound)'000      (pound)'000

<S>                                                                                          <C>            <C>
RETURNS ON INVESTMENT AND SERVICING OF FINANCE
Interest received                                                                             181
Interest paid                                                                                (915)
Preference dividend paid                                                                     (714)
Interest element of finance lease rental payments                                             (64)
                                                                                           -------

                                                                                                            (1,512)
                                                                                                            -------
                                                                                                            -------
CAPITAL EXPENDITURE AND FINANCIAL INVESTMENT
Purchase of tangible fixed assets                                                          (6,106)
Sale of plant and machinery                                                                    20
                                                                                            ------

                                                                                                            (6,086)
                                                                                                            -------
                                                                                                            -------

FINANCING 
Debt due within one year:
  Repayment of secured loan                                                                (2,417) 
Debt due after more than one year:
  New secured loan                                                                          2,000
Capital element of finance lease rental payments                                             (469)
                                                                                            ------

                                                                                                              (886)
                                                                                                            -------
                                                                                                            -------
</TABLE>

                                       18
<PAGE>


NOTES (CONTINUED)




23       ANALYSIS OF NET DEBT

<TABLE>
<CAPTION>

                                              At beginning of         Cash flow   Other non-cash   At end of year
                                                         year                            changes
                                                  (pound)'000       (pound)'000      (pound)'000      (pound)'000
<S>                                                    <C>                <C>             <C>              <C>    
Cash in hand, at bank                                   2,648            (2,509)               -              139
Debt due after one year                                (7,699)            2,130           (1,383)          (6,952)
Debt due within one year                               (2,460)              287             (617)          (2,790)
Finance leases                                           (663)              469                              (194)
                                                       -------          -------           -------         -------
TOTAL                                                  (8,174)              377           (2,000)          (9,797)
                                                       -------          -------           -------         -------
                                                       -------          -------           -------         -------
</TABLE>



24       POST BALANCE SHEET EVENTS

On January 4, 1999 the entire share capital of the company was acquired by 
Big Flower Limited its current immediate parent company. Its ultimate holding 
company is Big Flower Holdings,Inc.

25       SHARE OPTIONS

During the financial year share options were granted to Mr CW Ingham by way of
an option to subscribe for 13% of the issued ordinary shares of the company
immediately prior to an exit event which shall be satisfied by the issue of
1,250,000 shares. An exit event means the first to occur of flotation, sale or
liquidation. The consideration payable for each option share shall be the
nominal value of that option share. The Board has 21 days to notify the option
holder of an exit event, he then has 14 days after receipt of the notice to
serve an option notice.

These share options were exercised following the acquisition by Big Flower
Limited as detailed in note 24.



26       SUMMARY OF DIFFERENCES BETWEEN UK AND US GAAP

The consolidated financial statements are prepared in accordance with accounting
principles generally accepted in the United Kingdom ("UK GAAP"). These
accounting principles differ in certain material respects from accounting
principles generally accepted in the United States ("US GAAP"). Described below
are the material differences between UK GAAP and US GAAP, affecting the
consolidated net income and shareholders' equity which are set forth in the
tables that follow.

GOODWILL

Under UK GAAP, goodwill arising on consolidation representing the excess of the
fair values of the consideration given over the fair value of the separate net
assets acquired is written off against reserves on acquisition. Under US GAAP
purchased goodwill should be capitalised and amortised over its estimated useful
life not exceeding 40 years using the straight line method.


                                       19
<PAGE>


NOTES (CONTINUED)



Effect of material differences between UK and US GAAP and additional
disclosures.


a)      Net income

<TABLE>
<CAPTION>

                                                                                                              1998 
                                                                                                       (pound)'000
<S>                                                                                                          <C>

Net income reported under UK GAAP                                                                            2,167
Amortisation of goodwill                                                                                      (401)
                                                                                                          ---------
Net income in accordance with US GAAP                                                                        1,766
                                                                                                          ---------
                                                                                                          ---------
</TABLE>


b)       Shareholders equity

<TABLE>
<CAPTION>

                                                                                                              1998
                                                                                                       (pound)'000
<S>                                                                                                         <C>

Shareholders equity reported under UK GAAP                                                                     328
Goodwill write off reinstated net of amortisation                                                           15,252
                                                                                                          ---------

Shareholders equity in accordance with US GAAP                                                              15,580
                                                                                                          ---------
                                                                                                          ---------
</TABLE>


c)       Cash flows

The combined cash flow statements prepared in accordance with UK GAAP present
substantially the same information as that required under US GAAP. Under US GAAP
however, there are certain differences from UK GAAP with regard to
classification of items within the cash flow statement and with regard to the
definition of cash and cash equivalents.

Under UK GAAP, cash flows are presented separately for operating activities,
returns on investments and servicing of finance, taxation, capital expenditure
and financial investment, acquisitions and disposals, and equity dividends paid.
Under US GAAP, three categories of cash flow activity are reported , being
operating activities, investing activities and financing activities. Cash flows
from taxation and returns on investments and servicing of finance would, with
the exception of dividends paid and cost of financing, be included as operating
activities under US GAAP. The payment of dividends and cost of financing would
be included under financing activities under US GAAP.


                                       20
<PAGE>


NOTES (CONTINUED)



Under US GAAP, cash and equivalents do not include bank loans and overdrafts
repayable within three months from the date of the advance as is the case under
UK GAAP. Under US GAAP, all short-term borrowings are included under financing
activities.

Set out below, for illustrative purposes, is a summary consolidated statement of
cash flows under US GAAP.                            

<TABLE>
<CAPTION>

                                                                                                             1998 
                                                                                                      (pound)'000
<S>                                                                                                         <C>  
Net cash provided by operating activities                                                                    5,177
Net cash outflow from investing activities                                                                  (6,086)
Net cash flow from financing activities                                                                     (1,600)
                                                                                                           --------
Net decrease in cash and cash equivalents under US GAAP                                                     (2,509)

Overdrafts with original maturity less than three months                                                         -
                                                                                                           --------
Net decrease in cash balances under UK GAAP                                                                 (2,509)
                                                                                                           --------
                                                                                                           --------
</TABLE>
















                                      21

<PAGE>

                                                                   Exhibit 99.4

COLORGRAPHIC DIRECT RESPONSE LIMITED
(Registered Number: 3135040)

DIRECTORS' REPORT AND ACCOUNTS

YEAR ENDED 30 SEPTEMBER 1997
<PAGE>

COLORGRAPHIC DIRECT RESPONSE LIMITED

DIRECTORS' REPORT 
FOR THE YEAR ENDED 30 SEPTEMBER 1997

The directors have pleasure in submitting their report and accounts for the year
ended 30 September 1997.

ACTIVITIES AND REVIEW OF THE BUSINESS

The group's principal activity during the year was the printing and production
of direct response products.

The group profit for the year after tax amounted to (pound)2,851,000, (1996:
(pound)1,801,000). A dividend of (pound)886,000 was declared in the year which
included the undeclared dividend of (pound)292,000 relating to 1996.
(pound)2,257,000 (1996: (pound)1,509,000) has been transferred to reserves. The
undeclared dividend relating to 1996 has been deducted from reserves.

DIRECTORS

The directors who held office during the year were as follows:

M G Hunter OBE (Chairman)
R S Taylor
N W Dixon
K P Reynolds
C Ingham       (appointed 15 September 1997)
R M Parker     (resigned 14 November 1997)

The interests of the directors who held office at the year end, in the shares of
the company at 30 September 1997 were:

<TABLE>
<CAPTION>

                                                Ordinary shares of 10p each
                                     --------------------------------------
                                     30 September 1997    30 September 1996
                                     -----------------    -----------------
                                                Number               Number

<S>                                          <C>                  <C>      
  M G Hunter OBE: Beneficial                 1,769,240            1,769,240
  R S Taylor: Non-beneficial                 1,615,380            1,615,380
  NW Dixon: Non-beneficial                   1,615,380            1,615,380

</TABLE>

<TABLE>
<CAPTION>


                                      Preferred ordinary shares of 10p each
                                     --------------------------------------
                                     30 September 1997    30 September 1996
                                     -----------------    -----------------
                                                Number               Number

<S>                                            <C>                  <C>    
  MG Hunter OBE: Beneficial                    591,380              591,380
  K P Reynolds: Beneficial                       2,600                2,600

</TABLE>

                                       1
<PAGE>

COLORGRAPHIC DIRECT RESPONSE LIMITED

DIRECTORS' REPORT
FOR THE YEAR ENDED 30 SEPTEMBER 1997 (CONTINUED)

DIRECTORS (CONTINUED)
<TABLE>
<CAPTION>

                                   "A" preference shares of (pound)1 each
                                 ----------------------------------------
                                 30 September 1997      30 September 1996
                                 -----------------      -----------------
                                            Number                 Number

<S>                                      <C>                    <C>      
M G Hunter OBE: Non beneficial           1,840,862              1,840,862

</TABLE>


<TABLE>
<CAPTION>

                                   "B" preference shares of (pound)1 each
                                 ----------------------------------------
                                 30 September 1997      30 September 1996
                                 -----------------      -----------------
                                            Number                 Number

<S>                                        <C>                    <C>    
M G Hunter OBE: Beneficial                 583,938                583,938
M G Hunter OBE: Non beneficial             339,138                339,138
R S Taylor: Beneficial                     188,462                188,462
N Dixon: Beneficial                        188,462                188,462
</TABLE>

CHARITABLE DONATIONS

During the year the company made charitable donations of (pound)2,100 (1996:
(pound)Nil). The company did not make any political donations.

AUDITORS

A resolution proposing the appointment of KPMG as auditors will be presented at
the Annual General Meeting.

EMPLOYEES

During the period, the company gave full and fair consideration to applications
for employment from disabled persons having regard to their particular aptitudes
when related to any suitable opportunities available. Company policy provides
that existing employees who become disabled shall continue employment with the
company if at all possible, subject to any appropriate retraining.

Training, career development and promotion apply equally to all employees,
taking into consideration their aptitudes and abilities.

Matters of interest and concern are regularly circulated to employees. Meetings
are held at various staff levels on a regular basis to discuss matters of mutual
interest and the view of employees are taken into account when making decisions
which are likely to affect their interests.


                                       2
<PAGE>

COLORGRAPHIC DIRECT RESPONSE LIMITED 

DIRECTORS' REPORT
FOR THE YEAR ENDED 30 SEPTEMBER 1997 (CONTINUED)

DIRECTORS' RESPONSIBILITIES

Company law requires the directors to prepare financial statements for each
financial period which give a true and fair view of the state of affairs of the
company and the group and of the profit or loss of the group for that period. In
preparing those financial statements, the directors are required to

o  select suitable accounting policies and then apply them consistently;

o  make judgements and estimates that are reasonable and prudent;

o  state whether applicable accounting standards have been followed, subject to
   any material departures disclosed and explained in the financial statements;

o  prepare the financial statements on the going concern basis unless it is
   inappropriate to presume that the group will continue in business.

The directors are responsible for keeping proper accounting records which
disclose with reasonable accuracy at any time the financial position of the
company and the group and to enable them to ensure that the financial statements
comply with the Companies Act 1985. They are also responsible for safeguarding
the assets of the company and of the group and hence for taking reasonable steps
for the prevention and detection of fraud and other irregularities.

By Order of the Board


R S Taylor
SECRETARY
15 December 1997


                                       3
<PAGE>

AUDITORS' REPORT TO THE SHAREHOLDERS OF
COLORGRAPHIC DIRECT RESPONSE LIMITED

We have audited the financial statements on pages 5 to 22 which have been
prepared under the historical cost convention and the accounting policies set
out on pages 9 and 10.

Respective responsibilities of directors and auditors

As described on page 3 the company's directors are responsible for the
preparation of financial statements. It is our responsibility to form an
independent opinion, based on our audit, on those statements and to report our
opinion to you.

Basis of opinion

We conducted our audit in accordance with Auditing Standards issued by the
Auditing Practices Board. An audit includes examination, on a test basis, of
evidence relevant to the amounts and disclosures in the financial statements. It
also includes an assessment of the significant estimates and judgements made by
the directors in the preparation of the financial statements, and of whether the
accounting policies are appropriate to the company's circumstances, consistently
applied and adequately disclosed.

We planned and performed our audit so as to obtain all the information and
explanations which we considered necessary in order to provide us with
sufficient evidence to give reasonable assurance that the financial statements
are free from material misstatement, whether caused by fraud or other
irregularity or error. In forming our opinion we also evaluated the overall
adequacy of the presentation of information In the financial statements.

Opinion

In our opinion the financial statements give a true and fair view of the state
of affairs of the company and of the group as at 30 September 1997 and of the
profit and cash flows of the group for the year then ended and have been
properly prepared in accordance with the Companies Act 1985.

Price Waterhouse
Chartered Accountants and
Registered Auditors                                             15 December 1997


                                       4
<PAGE>

COLORGRAPHIC DIRECT RESPONSE LIMITED

GROUP PROFIT AND LOSS ACCOUNT
FOR THE YEAR ENDED 30 SEPTEMBER 1997
<TABLE>
<CAPTION>

                                                                       7 Months
                                                              1997         1996
                                                              ----     --------
                                                       (pound)'000  (pound)'000
                                                                     
<S>            <C>                                          <C>          <C>   
TURNOVER (Note 2)                                           30,350       16,980
Cost of sales                                              (20,916)     (11,421)
                                                           -------      ------- 
GROSS PROFIT                                                 9,434        5,559
Distribution costs                                            (849)        (533)
Administrative expenses                                     (3,792)      (1,880)
                                                           -------      ------- 
OPERATING PROFIT (Notes 3 & 4)                               4,793        3,146
Net interest payable (Note 5)                                 (840)        (575)
                                                           -------      ------- 
PROFIT ON ORDINARY ACTIVITIES BEFORE TAXATION                3,953        2,571
Tax on profit on ordinary activities (Note 6)               (1,102)        (770)
                                                           -------      ------- 
PROFIT FOR THE PERIOD                                        2,851        1,801
Non-equity dividend (Note 18)                                 (886)        (292)
Reversal of undeclared non-equity preference                         
and preferred ordinary dividend                               292            --
                                                           -------      ------- 
TRANSFER TO RESERVES (Note 19)                               2,257        1,509
                                                           =======      =======
</TABLE>


There are no recognised gains or losses, nor historical cost profits and losses,
other than the profit for the year. Consequently, separate statements of total
recognised gains and losses and historical cost profits and losses are not
presented. All operations are continuing.

The notes on pages 9 to 22 form part of these accounts.


                                       5
<PAGE>

COLORGRAPHIC DIRECT RESPONSE LIMITED

GROUP BALANCE SHEET - 30 SEPTEMBER 1997


<TABLE>
<CAPTION>

                                                              1997         1996
                                                              ----         ----
                                                       (pound)'000  (pound)'000
FIXED ASSETS                                                        

<S>                                                       <C>          <C>  
Tangible assets (Note 7)                                     7,097        7,469
                                                           -------      ------- 
CURRENT ASSETS                                                       
Stock and work in progress (Note 9)                            886        1,204
Debtors (Note 10)                                            6,699        6,580
Cash at bank and in hand                                     2,648        1,095
                                                           -------      ------- 
                                                            10,233        8,879
CREDITORS - Amounts falling due within one year                     
(Note 11)                                                  (10,651)      (9,542)
                                                           -------      ------- 
NET CURRENT LIABILITIES                                       (418)        (663)
                                                           -------      ------- 
TOTAL ASSETS LESS CURRENT LIABILITIES                        6,679        6,806
                                                                    
CREDITORS - Amounts falling due after more than                     
one year (Note 12)                                          (7,893)     (10,043)
                                                                    
PROVISIONS FOR LIABILITIES AND CHARGES (Note 16)              (625)        (567)
                                                           -------      ------- 
                                                            (1,839)      (3,804)
                                                           =======      =======
CAPITAL AND RESERVES                                                 
Called up share capital (Note 17)                           10,450       10,450
Profit and loss account (Note 19)                          (12,289)     (14,254)
                                                           -------      ------- 
Total shareholders' funds (Note 20)                         (1,839)      (3,804)
                                                           =======      =======
Equity shareholders' funds                                 (11,789)     (14,046)
Non-equity shareholders' funds (Note 20)                     9,950       10,242
                                                           -------      ------- 
                                                            (1,839)      (3,804)
                                                           =======      =======
</TABLE>

APPROVED BY THE BOARD ON
15 DECEMBER 1997

M G Hunter
DIRECTOR

The notes on pages 9 to 22 form part of these accounts.


                                       6
<PAGE>

COLORGRAPHIC DIRECT RESPONSE LIMITED

COMPANY BALANCE SHEET - 30 SEPTEMBER 1997


<TABLE>
<CAPTION>

                                                              1997         1996
                                                              ----         ----
                                                       (pound)'000  (pound)'000
<S>                                                         <C>          <C>   
FIXED ASSETS                                                        
Investments (Note 8)                                        16,360       16,360
                                                            ------       ------
CURRENT ASSETS                                                        
Debtors (Note 10)                                            3,894        5,111
CREDITORS - Amounts falling due within one year                     
(Note 11)                                                   (2,245)      (1,842)
                                                            ------       ------
NET CURRENT ASSETS                                           1,649        3,269
                                                            ------       ------
TOTAL ASSETS LESS CURRENT LIABILITIES                       18,009       19,629
                                                                    
CREDITORS - Amounts falling due after more than                     
one year (Note 12)                                          (7,559)      (9,515)
                                                                    
PROVISIONS FOR LIABILITIES AND CHARGES (Note 16)                --           --
                                                            ------       ------
                                                            10,450       10,114
                                                            ======       ======
                                                                      
CAPITAL AND RESERVES                                                  
                                                                      
Called up share capital (Note 17)                           10,450       10,450
Profit and loss account (Note 19)                               --         (336)
                                                            ------       ------
Total shareholders' funds (Note 20)                         10,450       10,114
                                                            ======       ======
Equity shareholders' funds                                     500         (128)
Non-equity shareholders' funds (Note 20)                     9,950       10,242
                                                            ------       ------
                                                            10,450       10,114
                                                            ======       ======
</TABLE>

APPROVED BY THE BOARD ON
15 DECEMBER 1997

M G Hunter
DIRECTOR

The notes on pages 9 to 22 form part of these accounts.


                                       7
<PAGE>

COLORGRAPHIC DIRECT RESPONSE LIMITED

GROUP CASH FLOW STATEMENT
FOR THE YEAR ENDED 30 SEPTEMBER 1997
<TABLE>
<CAPTION>

                                                                        7 months
                                                              1997          1996
                                                              ----      --------
                                                       (pound)'000  (pound)'000

<S>                                                          <C>          <C>  
NET CASH INFLOW FROM OPERATING ACTIVITIES (Note 21(1))       6,609        1,263
                                                            ------      ------- 
RETURNS ON INVESTMENT AND SERVICING OF FINANCE
Interest received                                              155           33
Interest paid                                               (1,025)        (516)
Interest element of finance lease rentals                      (34)         (28)
Non equity dividends paid                                     (761)          --
                                                            ------      ------- 
                                                            (1,665)        (511)
TAXATION                                                      (263)      (1,115)

CAPITAL EXPENDITURE
Purchase of tangible fixed assets                           (1,061)      (1,084)
Sale of tangible fixed assets                                  140           33
                                                            ------      ------- 
                                                              (921)      (1,051)

ACQUISITIONS AND DISPOSALS
Purchase of subsidiary undertakings                             --      (13,360)

FINANCING
Issue of share capital                                          --        7,450
New secured loans                                               --       11,580
Repayment of amounts borrowed                               (1,993)        (176)
Capital element of finance lease rentals                      (214)        (144)
                                                            ------      ------- 
INCREASE IN CASH (Note 21(2))                                1,553        3,936
                                                            ======      =======
</TABLE>

The notes on pages 9 to 22 from part of these accounts.


                                       8
<PAGE>

            COLORGRAPHIC DIRECT RESPONSE LIMITED

            NOTES TO THE ACCOUNTS - 30 SEPTEMBER 1997

1 ACCOUNTING POLICIES

      (1)   Accounting Convention

            The financial statements have been prepared under the historical
            cost convention and in accordance with applicable Accounting
            Standards.

      (2)   Basis of consolidation

            The group accounts consolidate the accounts of Colorgraphic Direct
            Response Limited and its subsidiaries.

            In the company's accounts investments in subsidiaries are stated at
            cost.

      (3)   Depreciation

            Tangible fixed assets are stated at cost less depreciation.
            Depreciation is provided at rates calculated to write off the cost
            of each asset on a straight line basis over its expected useful
            life. The expected useful lives of assets are as follows:

            Plant and equipment         3 - 10 years
            Motor Vehicles              4 years

      (4)   Stocks

            Stocks are stated at the lower of cost and net realisable value.

      (5)   Turnover

            Turnover comprises the value of sales (excluding VAT and trade
            discounts) of goods and services in the normal course of business.

      (6)   Leases

            Where assets are financed by leasing agreements that give rights
            approximating to ownership, the assets are treated as if they had
            been acquired outright at their purchase price. The corresponding
            leasing commitments are shown as obligations to the lessors. Finance
            charges are calculated to produce a constant periodic rate of charge
            on the obligations to lessors.

            Rentals paid under other leases are charged against income on a
            straight line basis over the lease term.

      (7)   Foreign currencies

            Revenue transactions are converted using the rate of exchange at the
            time of the transaction. Assets and liabilities are converted using
            the rate of exchange at the year end or, where appropriate, the rate
            of exchange specified in any related forward contracts. Exchange
            differences are taken to profit and loss account.


                                       9
<PAGE>

            COLORGRAPHIC DIRECT RESPONSE LIMITED

            NOTES TO THE ACCOUNTS - 30 SEPTEMBER 1997

1 ACCOUNTING POLICIES (CONTINUED)

      (8)   Goodwill

            Purchased goodwill which is the difference between the fair value of
            assets acquired and the consideration paid is written off to profit
            and loss reserves on acquisition.

      (9)   Deferred taxation

            Deferred taxation is provided to the extent that timing differences,
            arising between profits as computed for taxation purposes and
            profits as stated In the accounts, are anticipated to reverse in the
            foreseeable future.

      (10)  Pensions

            Contributions payable for pension arrangements for employees which
            are in the nature of defined contribution schemes are charged to the
            profit and loss account as incurred.

2 TURNOVER

            All turnover is derived in the United Kingdom. The geographical
            analysis of turnover by destination is stated below:
<TABLE>
<CAPTION>

                                                                     7 months
                                                           1997          1996
                                                           ----      --------
                                                    (pound)'000   (pound)'000

<S>                                                      <C>           <C>   
            United Kingdom                               25,240        12,806
            Europe (excluding United Kingdom)             2,648         2,935
            USA                                           2,462         1,239
                                                         ------        ------
                                                         30,350        16,980
                                                         ======        ======
</TABLE>

            The directors are of the opinion that the group has only one class
            of business and therefore no further analysis of turnover, profit or
            assets is provided.

                                             10


<PAGE>

            COLORGRAPHIC DIRECT RESPONSE LIMITED 

            NOTES TO THE ACCOUNTS - 30 SEPTEMBER 1997

3 OPERATING PROFIT

            Operating profit is stated after charging:

<TABLE>
<CAPTION>

                                                                       7 months
                                                              1991         1996
                                                              ----     --------
                                                       (pound)'000  (pound)'000
<S>                                                          <C>          <C>  
            Staff costs:                                     
            Wages and salaries                               7,028        3,758
            Social security costs                              708          403
            Other pension costs                                 82           41
                                                             -----        -----
                                                             7,818        4,202
                                                             =====        =====
            Depreciation                                     1,867        1,126
            Other operating leases                             547          271
            Audit fee                                           17           17
            Foreign exchange losses/(gains)                     28           (2)
            (Gain)/loss on disposal of fixed assets            (62)           4
                                                             =====        =====
</TABLE>
  
            The group audit fee includes (pound)1,000 which relates to
            Colorgraphic Direct Response Limited.

4 DIRECTORS AND EMPLOYEES

<TABLE>
<CAPTION>

                                                                     7 months
                                                            1997         1996
                                                            ----     --------
                                                     (pound)'000  (pound)'000

<S>                                                          <C>          <C>
            Aggregate emoluments                             361          184
            Pension contributions to money purchase 
              schemes                                         43           26
            Amounts paid to third parties                     12            5
                                                             ---          ---
                                                             416          215
                                                             ===          ===
</TABLE>
    
            Retirement benefits were accruing to 4 directors under money
            purchase schemes at 30 September 1997. The emoluments, excluding
            pension contributions, of the highest paid director were
            (pound)109,818 (1996: (pound)46,855) and pension contributions of
            (pound)12,166 (1996: (pound)12,220) were paid in respect of him by
            the company towards money purchase benefits.

            The average number of employees (including directors) during the
            year was:
<TABLE>
<CAPTION>

                                                              1997        1996
                                                              ----        ----
                                                            Number      Number

<S>                                                            <C>         <C>
            Production                                         216         167
            Administration                                      75          77
                                                               ---         ---
                                                               291         244
                                                               ===         ===
</TABLE>


                                         11
<PAGE>

            COLORGRAPHIC DIRECT RESPONSE LIMITED

            NOTES TO THE ACCOUNTS - 30 SEPTEMBER 1997

5 NET INTEREST PAYABLE
<TABLE>
<CAPTION>

                                                                    7 months
                                                           1997         1996
                                                           ----     --------
                                                    (pound)'000  (pound)'000
<S>                                                        <C>          <C> 
            Interest payable on:
            Finance leases                                   34          28
            Loans                                           961         580
                                                           ----         --- 
                                                            995         608
            Bank interest receivable                       (155)        (33)
                                                           ----         --- 
                                                            840         575
                                                           ====         ===
</TABLE>

6 TAX ON PROFIT ON ORDINARY ACTIVITIES

<TABLE>
<CAPTION>


                                                                   7 months
                                                           1997        1996
                                                           ----    --------
                                                    (pound)'000 (pound)'000
<S>                                                       <C>           <C>
           Corporation tax on profit for the year
             at 32% (1996: 33%)
            Current year                                  1,363         670
            Prior year adjustment                          (319)         --
            Deferred tax                                     58         100
                                                          -----         ---
                                                          1,102         770
                                                          =====         ===

</TABLE>
                                                                   
7 TANGIBLE FIXED ASSETS

<TABLE>
<CAPTION>

           Group                              Plant &   Fixtures &
                                            Machinery     fittings        Total
                                            ---------   ----------        -----
                                          (pound)'000  (pound)'000  (pound)'000
<S>                                            <C>             <C>       <C>   
           Cost:                                       
           1 October 1996                      11,948          729       12,677
           Additions                            1,350          223        1,573
           Disposals                             (248)          (8)        (256)
                                               ------          ---       ------
           At 30 September 1997                13,050          944       13,994
                                               ------          ---       ------
           Depreciation:                                 
           1 October 1996                       4,687          521        5,208
           Charge for period                    1,741          126        1,867
           Disposals                             (171)          (7)        (178)
                                               ------          ---       ------
           At 30 September 1997                 6,257          640        6,897
                                               ------          ---       ------
           Net Book Value                                
           30 September 1997                    6,793          304        7,097
                                                =====          ===        =====
           30 September 1996                    7,261          208        7,469
                                                =====          ===        =====
</TABLE>


                                       12
<PAGE>

            COLORGRAPHIC DIRECT RESPONSE LIMITED

            NOTES TO THE ACCOUNTS - 30 SEPTEMBER 1997

7 TANGIBLE FIXED ASSETS (CONTINUED)

            Included in plant and machinery are leased assets with a net book
            value of (pound)501,000 (1996: (pound)580,000). The depreciation
            charge on these assets in the year amounted to (pound)136,000 (1996:
            (pound)71,000).

8 INVESTMENTS

            Fixed asset investments comprise the cost of acquiring the ordinary
            shares in the following subsidiary.
<TABLE>
<CAPTION>

                                                                   Shareholding/
            Company                           Principal Activity   voting rights
                                              ------------------  --------------
<S>                                           <C>                 <C> 
            Harvey/Hunter Holdings Limited      Holding company       100%
</TABLE>

            The following companies are wholly owned subsidiaries of
            Harvey/Hunter Holdings Limited and therefore all indirectly owned by
            Colorgraphic Direct Response Unlimited
<TABLE>
<CAPTION>

                                                                   Shareholding/
                                              Principal Activity   voting rights
                                              ------------------   -------------
<S>                                           <C>                  <C>
            Colorgraphic (Leicester) Limited      Printing             100%
            3H Properties Limited                 Dormant              100%
            Colorfactory Limited                  Dormant              100%
</TABLE>

            Each of the subsidiaries are registered and principally operate in
            England.

9 STOCK AND WORK IN PROGRESS
<TABLE>
<CAPTION>

                                                             Group         Group
                                                              1997          1996
                                                             -----         -----
                                                       (pound)'000   (pound)'000

<S>                                                            <C>           <C>
            Raw materials and consumables                      555           641
            Work in progress                                   331           563
                                                               ---         -----
                                                               886         1,204
                                                               ===         =====
</TABLE>

10 DEBTORS

<TABLE>
<CAPTION>
                                                  Group      Company        Group      Company
                                                   1997         1997         1996         1996
                                                  -----      -------        -----      -------
                                            (pound)'000  (pound)'000  (pound)'000  (pound)'O00
            <S>                                   <C>          <C>          <C>          <C>  
            Trade debtors                         6,289           --        6,240           --
            Amounts owed by group undertakings       --        3,794           --        4,993
            Prepayments and accrued income          410          100          340          118
                                                  -----        -----        -----        -----
                                                  6,699        3,894        6,580        5,111
                                                  =====        =====        =====        =====
</TABLE>


                                       13
<PAGE>

            COLORGRAPHIC DIRECT RESPONSE LIMITED

            NOTES TO THE ACCOUNTS - 30 SEPTEMBER 1997

11 CREDITORS - Amounts falling due within one year

<TABLE>
<CAPTION>
                                                                Group       Company         Group       Company
                                                                 1997          1997          1996          1996
                                                                -----       -------         -----       -------
                                                          (pound)'000   (pound)'000   (pound)'000   (pound)'000
            <S>                                                <C>            <C>           <C>           <C>  
            Bank overdraft                                         --            --            --            19
            Loans (Note 13)                                     2,460         2,000         2,272         1,750
            Trade creditors                                     3,761             6         3,638            --
            Amounts owed to group undertakings                     --            40            --            --
            Other creditors                                     1,351            --         1,638            --
            Taxation and social security                        1,479            --           617            --
            Obligations under finance leases (Note 14)            469            --           202            --
            Accruals and deferred income                        1,131           199         1,175            73
                                                               ------         -----         -----         -----
                                                               10,651         2,245         9,542         1,842
                                                               ======         =====         =====         =====
</TABLE>

            The bank overdraft is secured by a fixed and floating charge over
            the company's assets. 

12 CREDITORS - Amounts falling due after more than one year

<TABLE>
<CAPTION>
                                                               Group        Company          Group       Company
                                                                1997           1997           1996          1996
                                                               -----        -------          -----       -------
                                                         (pound)'000    (pound)'000    (pound)'000   (pound)'000
<S>                                                            <C>            <C>            <C>           <C>  
            Loans (Note 13)                                    7,699          7,559          9,880         9,515
            Obligations under finance leases (Note 14)           194             --            163            --
                                                               -----          -----         ------         -----
                                                               7,893          7,559         10,043         9,515
                                                               =====          =====         ======         =====
</TABLE>


                                       14
<PAGE>

            COLORGRAPHIC DIRECT RESPONSE LIMITED

            NOTES TO THE ACCOUNTS - 30 SEPTEMBER 1997

13 LOANS

<TABLE>
<CAPTION>
                                      Group        Company          Group        Company
                                       1997           1997           1996           1996
                                      -----        -------          -----        -------
                                (pound)'000    (pound)'000    (pound)'000    (pound)'000
<S>                                     <C>          <C>          <C>             <C>
            Lombard                     365             --            572             --
            Bank of Scotland          9,559          9,559         11,265         11,265
            Other loan                  235             --            315             --
                                     ------          -----         ------         ------
                                     10,159          9,559         12,152         11,265
                                     ======          =====         ======         ======
</TABLE>


            The loans from Lombard North Central plc are industrial mortgages
            secured on specific items of plant and equipment and are repayable
            by instalments. Interest is payable at fixed rates of 8.32% and
            9.08%.

            The loan from the Bank of Scotland is repayable in six monthly
            Instalments over a period of six years. Interest is charged at 2%
            above LIBOR. The loan is secured by a debenture consisting of fixed
            and floating charges.

            The other loan balance at 30 September 1997 represents an interest
            free loan from a director of the company and is secured by a
            subordinated floating charge over the assets of the company. The
            loan does not have any fixed repayment terms and therefore the
            analysis of repayments below is based on the anticipated repayment
            periods.

<TABLE>
<CAPTION>
                                      Group        Company          Group        Company
                                       1997           1997           1996           1996
                                      -----        -------          -----        -------
                                (pound)'000    (pound)'000    (pound)'000    (pound)'000
            <S>                       <C>            <C>            <C>            <C>  
            Analysis of repayments:
            Within one year           2,460          2,000          2,272          1,750
            From one to two years     7,699          7,559          9,475          9,250
            From two to five years       --             --            405            265
                                     ------          -----         ------         ------
                                     10,159          9,559         12,152         11,265
                                     ======          =====         ======         ======
</TABLE>


                                       15
<PAGE>

            COLORGRAPHIC DIRECT RESPONSE LIMITED

            NOTES TO THE ACCOUNTS - 30 SEPTEMBER 1997

14 OBLIGATIONS UNDER FINANCE LEASES
<TABLE>
<CAPTION>

                                                         Group            Group
                                                          1997             1996
                                                         -----            -----
                                                   (pound)'000      (pound)'000
<S>                                                        <C>              <C>
            Analysis of repayments:
            Within one year                                521              225
            Within two to five years                       203              169
                                                           ---              ---
                                                           724              394
            Less: future finance charges                   (61)             (29)
                                                           ---              ---
                                                           663              365
                                                           ===              ===
            Due within one year                            469              202
            Due after more than one year                   194              163
                                                           ---              ---
                                                           663              365
                                                           ===              ===
</TABLE>

15 OPERATING LEASES

            Annual commitments under operating leases which expire:
<TABLE>
<CAPTION>

                                                         Group            Group
                                                          1997             1996
                                                         -----            -----
                                                   (pound)'000      (pound)'000

<S>                                                        <C>              <C>
            Between two and five years                     286              221
            Over five years                                259              259
                                                           ---              ---
                                                           545              480
                                                           ===              ===
</TABLE>

16 PROVISIONS FOR LIABILITIES AND CHARGES

            The potential amount of deferred taxation at 32% comprises:

<TABLE>
<CAPTION>
                                           Group        Company          Group        Company
                                            1997           1997           1996           1996
                                           -----        -------          -----        -------
                                     (pound)'000    (pound)'000    (pound)'000    (pound)'000
            <S>                              <C>             <C>           <C>             <C>
            Accelerated capital allowances   625             --            692             --
                                             ===             ==            ===             ==
            Amount provided                  625             --            567             --
                                             ===             ==            ===             ==
</TABLE>


                                       16
<PAGE>

            COLORGRAPHIC DIRECT RESPONSE LIMITED

            NOTES TO THE ACCOUNTS - 30 SEPTEMBER 1997

17 SHARE CAPITAL

<TABLE>
<CAPTION>
                                                                    Allotted and
                                         No of Shares  Authorised     fully paid
                                         ------------  ----------   ------------
            Equity                                    (pound)'000    (pound)'000
            <S>                            <C>                <C>            <C>
            At 30 September 1997:                                   
            Ordinary shares of 10p each    6,500,000          650            500
                                                                             ---
            At 30 September 1996                                    
            Ordinary shares of 10p each    5,000,000          500            500
                                                                              ---
</TABLE>

         Non-equity
         At 30 September 1997 and 1996
<TABLE>
<CAPTION>

                                                                      Authorised
                                                                    allotted and
                                                                      fully paid
                                                                    ------------
                                                                     (pound)'000

<S>                                                       <C>            <C>
            Preferred ordinary shares of 10p              2,692,300          269
            'A' Preference shares of(pound)1              8,380,770        8,381
            'B' Preference shares of(pound)1              1,300,000        1,300
                                                                          ------
            Total non-equity                                               9,950
                                                                          ------
            Total                                                         10,450
                                                                          ======
</TABLE>

            "A" Preference Shares

            The shares of (pound)1 each may be redeemed by the company, provided
            written consent has been obtained from not less than three-quarters
            of the shareholders. Alternatively 750,000 shares will be redeemed
            on 30 September 1999, 30 September 2000 and 30 September 2001
            respectively. 1,500,000 shares shall be redeemed on 30 September
            2002 and 2,000,000 shares on 30 September 2003. All of the remaining
            "A" Preference shares will be redeemed on 30 September 2004. The
            amount paid up together with all arrears and accruals of the fixed
            dividend will be payable upon redemption.

            The shares carry a dividend of 6% from 1 October 1996 to 30
            September 1997 and 7% from 1 October 1997 payable half yearly on 15
            January and 15 July. The dividends are cumulative. No voting rights
            attach to the shares unless the dividend or redemption's are in
            arrears or the business of any meeting includes a resolution for the
            liquidation of the company, a reduction of the capital or a
            resolution directly or adversely abrogating any of the special
            rights and privileges attaching to the "A" Preference shares.

            On a winding up the shares carry the right in priority to the
            holders of any other class of share, repayment of the amount paid up
            together with all arrears and accruals of the fixed dividend.


                                       17
<PAGE>

            COLORGRAPHIC DIRECT RESPONSE LIMITED

            NOTES TO THE ACCOUNTS - 30 SEPTEMBER 1997

17 SHARE CAPITAL (CONTINUED)

            "B" Preference shares

            The shares may be redeemed by the company at any time, provided
            written consent has been obtained from not less than three-quarters
            of the "A" Preference shares and the "B" Preference shares in issue
            or an Extraordinary Resolution has been passed. The "B" Preference
            shares not previously redeemed will be redeemed on 1 March 2005.

            The shares carry a dividend of 6% for the period from 1 October 1996
            to 30 September 1997 and 7 1/2% from 1 October 1997 payable half
            yearly on 15 January and 15 July following the payment of all
            dividends due to the holders of "A" Preference shares but in
            priority to the holders of any other class of share. The rights to
            the dividend are cumulative.

            On a winding up the shares carry the entitlement, after payment of
            all sums due to the holders of "A" Preference shares but in priority
            to the holders of any other class of share, repayment of the amount
            paid up together with all arrears and accruals of the fixed
            dividend.

            Preferred Ordinary Shares

            The shares carry a dividend of 5% from the date of issue to 30
            September 1997 and 7.5% for the period from 1 October 1997 to 30
            September 1998 payable half yearly on 15 January and 15 July.
            Thereafter an interim dividend equal to 4% of the issue price will
            be paid on 15 July and a final dividend equal to 7 1/2% of the
            consolidated net profit after taxation less the interim dividend
            paid will be paid on 15 January each year.

            On a winding up the shares carry the entitlement after payment of
            all sums due to the holders of "A" Preference shares and then "B"
            Preference shares but in priority to the holders of any other class
            of share, to receive, an amount equal to the issue price together
            with all arrears and accruals of the dividend payable. After
            payments to the holders of Preference shares and Preferred Ordinary
            shares mentioned above and after payment to the holders of the
            Ordinary shares of amounts equal to the issue price, the shares also
            carry the right to a proportion of the balance of any assets, equal
            to the proportion that the total issue price of all the Preferred
            Ordinary shares to the amount paid up in respect of all the
            Preferred Ordinary shares and Ordinary shares then in issue.

            Ordinary Shares

            Except with the consent or sanction of the holders of the Preference
            shares and the Preferred Ordinary shares, the holders of the 10p
            Ordinary shares are not entitled to receive any dividend.

            On a winding up the Ordinary shares will be entitled after payment
            of all sums due to the holders of "A" Preference shares, "B"
            preference shares and Preferred Ordinary shares, to receive an
            amount equal to a proportion of the balance of such assets equal to
            the proportion that the amount paid up on the Ordinary shares
            together with an amount credited to the share premium account in
            respect of such Ordinary shares bears to the aggregate of the amount
            paid up and the amount credited to the share premium account of the
            company in respect of all the Preferred ordinary shares and Ordinary
            shares.


                                       18
<PAGE>

            COLORGRAPHIC DIRECT RESPONSE LIMITED

            NOTES TO THE ACCOUNTS - 30 SEPTEMBER 1997

18 DIVIDENDS
<TABLE>
<CAPTION>

                                                              1997          1996
                                                              ----          ----
                                                       (pound)'000   (pound)'000

<S>                                                            <C>           <C>
            'A' Preference shares                              503           246
            'B' Preference shares                               78            38
            Preferred Ordinary shares                           13             8
            1996 undeclared non equity dividend                292            --
                                                               ---           ---
                                                               886           292
                                                               ===           ===
</TABLE>

            The undeclared dividend in the year ended 30 September 1996 has been
            paid during the year and is included above.

19 PROFIT AND LOSS ACCOUNT

            Group

<TABLE>
<CAPTION>
                                                                    (pound)'000

<S>                                                                   <C>     
            At 1 October 1996                                           (14,254)
            Profit for the period                                         2,257
            Prior year undeclared non-equity preference and 
            preferred ordinary dividend                                    (292)
                                                                        -------
            At 30 September 1997                                        (12,289)
                                                                        ======= 
</TABLE>

            In accordance with Section 230(4) of the Companies Act 1985, no
            profit and loss account of the Company has been presented. The
            profit for the year of the company was (pound)1,225,000 (loss in
            1996: (pound)336,000).

20 RECONCILIATION OF MOVEMENTS IN SHAREHOLDERS' FUNDS

<TABLE>
<CAPTION>
                                                                               1997                            1996
                                                              ---------------------            --------------------
                                                              Group         Company            Group        Company
                                                              -----         -------            -----        -------
                                                        (pound)'000     (pound)'000      (pound)'000    (pound)'000
            <S>                                               <C>             <C>              <C>             <C>  
            Profit/(loss) for the period                      2,851           1,222            1,801           (336)
            Dividend                                           (594)           (594)            (292)          (292)
            Goodwill written off                                 --              --           (16,055)           --
            Share capital subscribed                             --              --           10,450         10,450
            1996 non-equity dividend                           (292)           (292)             292            292
                                                             ------          ------           ------         ------
            Net addition/(decrease) to shareholders' funds    1,965             336           (3,804)        10,114
            Opening shareholders' funds                      (3,804)         10,114               --             --
                                                             ------          ------           ------         ------
            Closing shareholders' funds                      (1,839)         10,450           (3,804)        10,114
                                                             ======          ======           ======         ======
</TABLE>


                                       19
<PAGE>

            COLORGRAPHIC DIRECT RESPONSE LIMITED

            NOTES TO THE ACCOUNTS - 30 SEPTEMBER 1997

20 RECONCILIATION OF MOVEMENTS IN SHAREHOLDERS' FUNDS (CONTINUED)

            The goodwill arose on the purchase of Colorgraphic (Leicester)
            Limited during the year ended 30 September 1996 and represents the
            excess of the consideration of (pound)16,360,000 over the net asset
            value of (pound)305,000. No fair value adjustments were made in
            determining the net asset value.

<TABLE>
<CAPTION>
             Non-equity shareholders' funds                                 1997               1996
                                                               -----------------  -----------------
                                                               Group and Company  Group and Company
                                                               -----------------  -----------------
                                                                     (pound)'000        (pound)'000
            <S>                                                            <C>             <C>
            Non-equity shareholders' funds may be analysed as follows:

            Share capital                                                  9,950             9,950
            Undeclared preference and preferred ordinary 
            dividends                                                         --               292
                                                                           -----            ------
                                                                           9,950            10,242
                                                                           =====            ======
            Representing

            "A" Preference shares of(pound)1 each                          8,381             8,627
            "B" Preference shares of(pound)1 each                          1,300             1,338
            Preferred Ordinary shares of 10p each                            269               277
                                                                           -----            ------
                                                                           9,950            10,242
                                                                           =====            ======
</TABLE>


                                       20
<PAGE>

         COLORGRAPHIC DIRECT RESPONSE LIMITED

         NOTES TO THE ACCOUNTS - 30 SEPTEMBER 1997

21 NOTES TO THE GROUP CASH FLOW STATEMENT

      (1)   Reconciliation of operating profit to net cash inflow from
            operations

<TABLE>
<CAPTION>
                                                                            1997            1996
                                                                            ----            ----
                                                                     (pound)'000     (pound)'000
            <S>                                                            <C>             <C>  
            Operating profit                                               4,793           3,146
            Depreciation                                                   1,867           1,126
            (Profit)/loss on disposal of fixed assets                        (62)              4
            (Decrease)/increase in stocks                                    318            (184)
            Increase in debtors                                             (119)         (1,899)
            Decrease in creditors                                           (188)           (930)
                                                                           -----           -----
                                                                           6,609           1,263
                                                                           =====           =====
</TABLE>

      (2)   Reconciliation to net debt

<TABLE>
<CAPTION>
                                                                            1997               1996
                                                                            ----               ----
                                                                     (pound)'000        (pound)'000
            <S>                                                          <C>               <C>  
            Increase in cash in the period                                 1,553             3,936
            Decrease/(increase) in debt and lease financing                2,207           (11,260)
                                                                         -------           ------- 
            Change in net debt from cash flows                             3,760            (7,324)
            Loan and finance leases acquired                                  --            (1,257)
            New finance leases                                              (512)               --
                                                                         -------           ------- 
            Movements in net debt in period                                3,248            (8,581)
            Net debt at 1 October                                        (11,422)           (2,841)
                                                                         -------           ------- 
            Net debt at 30 September                                      (8,174)          (11,422)
                                                                         =======           ======= 
</TABLE>

            (3) Analysis of net debt

<TABLE>
<CAPTION>
                                                                 Other
                               1 October 1996    Cash Flow    Non-cash  30 September 1997
                               --------------    ---------    --------  -----------------
                                               (pound)'000 (pound)'000        (pound)'000
<S>                                     <C>          <C>         <C>               <C>  
   Cash in hand, at bank                1,095        1,553         --               2,648
   Debt due after 1 year               (9,880)       2,181         --              (7,699)
   Debt due within 1 year              (2,272)        (188)        --              (2,460)
   Finance leases                        (365)         214       (512)               (663)
                                      -------        -----       ----              ------ 
                                      (11,422)       3,760       (512)             (8,174)
                                      =======        =====       ====              ====== 
</TABLE>


                                       21
<PAGE>

            COLORGRAPHIC DIRECT RESPONSE LIMITED

            NOTES TO THE ACCOUNTS - 30 SEPTEMBER 1997

22 CAPITAL COMMITMENTS AND CONTINGENT LIABILITIES

            There were no capital commitments at 30 September 1997 (1996: Nil).

23 OTHER STATUTORY DISCLOSURES

            Fees paid for Price Waterhouse for non audit services amounted to
            (pound)6,450 in the period (1996: (pound)15,000).

24 PENSION SCHEME

            The employees of the group participate in the Colorgraphic Group
            Pension Plan. This scheme is of a defined contribution type.

25 RELATED PARTY TRANSACTIONS

            The company has taken advantage of the exemption not to disclose
            transactions with subsidiary undertakings, on the basis that more
            than 90% of its voting rights are controlled by the group and the
            consolidated financial statements in which the company's results are
            included are publicly available.

            Other loans outstanding at 30 September 1997 of (pound)235,000
            represented an interest free loan from a director, Mr M G Hunter to
            Colorgraphic (Leicester) Limited. The balance on the loan at 30
            September 1996 was (pound)315,000 and (pound)80,000 was repaid
            during the period. The loan is secured by a subordinated floating
            charge over the assets of the company. The loan does not have any
            fixed repayment terms.

                                       22 

<PAGE>

                                                                    Exhibit 99.5

UNAUDITED SUMMARY OF DIFFERENCES BETWEEN UK AND US GAAP FOR THE YEAR ENDED
SEPTEMBER 30, 1997

The financial statements of Colorgraphic Direct Response Limited for the 
year ended September 30, 1997 are prepared in accordance with accounting 
principles generally accepted in the United Kingdom ("UK GAAP"). These 
accounting principles differ in certain material respects from accounting 
principles generally accepted in the United States ("US GAAP"). Described 
below are the material differences between UK GAAP and US GAAP, affecting the 
combined net income and shareholders' equity which are set forth in the 
tables that follow.

GOODWILL

Under UK GAAP, goodwill arising on consolidation representing the excess of the
fair values of the consideration given over the fair value of the separate net
assets acquired is written off against reserves on acquisition. Under US GAAP
purchased goodwill should be capitalised and amortised over its estimated useful
life not exceeding 40 years using the straight line method.

Effect of material differences between UK and US GAAP and additional
disclosures.

a) Net income                                                          1997
                                                                 (pound)000

Net income reported under UK GAAP                                     2,851
Amortisation of goodwill                                               (401)
                                                                     ------

Net income in accordance with US GAAP                                 2,450
                                                                     ======

b) Shareholders equity                                                 1997
                                                                 (pound)000

Shareholders equity reported under UK GAAP                           (1,839)
Goodwill write off reinstated                                        15,653
                                                                     ------

Shareholders equity in accordance with US GAAP                       13,814
                                                                     ======

c) Cash flows

The combined cash flow statements prepared in accordance with UK GAAP present
substantially the same information as that required under US GAAP. Under US GAAP
however, there are certain differences from UK GAAP with regard to
classification of items within the cash flow statement and with regard to the
definition of cash and cash equivalents.

<PAGE>

Under UK GAAP, cash flows are presented separately for operating activities,
returns on investments and servicing of finance, taxation, capital expenditure
and financial investment, acquisitions and disposals, and equity dividends paid.
Under US GAAP, three categories of cash flow activity are reported, being
operating activities, investing activities and financing activities. Cash flows
from taxation and returns on investments and servicing of finance would, with
the exception of dividends paid and cost of financing, be included as operating
activities under US GAAP. The payment of dividends and cost of financing would
be included under financing activities under US GAAP.

Under US GAAP, cash and equivalents do not include bank loans and overdrafts
repayable within three months from the date of the advance as is the case under
UK GAAP. Under US GAAP, all short-term borrowings are included under financing
activities.

Set out below, for illustrative purposes, is a summary combined statement of
cash flows under US GAAP.

                                                                       1997
                                                                 (pound)000

Net cash provided by operating activities                             5,442
Net cash outflow from investing activities                             (921)
Net cash flow from financing activities                              (2,968)
                                                                     ------

Net increase in cash and cash equivalents under US GAAP               1,553

Overdrafts with original maturity less than three months                  -
                                                                     ------

Net increase in cash balances under UK GAAP                           1,553
                                                                     ====== 

<PAGE>

                                                                    Exhibit 99.6

              UNAUDITED PRO FORMA CONDENSED COMBINED FINANCIAL DATA

         The following unaudited pro forma condensed combined financial data is
based on, and should be read in conjunction with, the consolidated financial
statements of Big Flower Holdings, Inc. and its subsidiaries (the "Company").
These financial statements were filed in the Company's annual report on Form
10-K for the year ended December 31, 1997 and its quarterly filing on Form 10-Q
for the nine months ended September 30, 1998. The pro forma information has been
prepared to illustrate the effect of the acquisition of Colorgraphic, which was
accounted for under the purchase method of accounting.

         The unaudited pro forma condensed combined balance sheet as of
September 30, 1998 assumes that the acquisition of Colorgraphic was consummated
on that date. The unaudited pro forma condensed combined statements of
operations for the nine months ended September 30, 1998, and for the year ended
December 31, 1997, assume that the acquisition of Colorgraphic was consummated
as of the first day of the periods presented.

         The pro forma adjustments are based on preliminary estimates, which are
derived from available information and certain assumptions. While the Company
believes, based on available information, that the fair values and allocations
included in the unaudited pro forma condensed combined financial statements are
reasonable estimates, final purchase accounting adjustments will be made at the
completion of the evaluations and estimates as of the actual purchase dates. As
a result, the final allocation of costs related to the acquired companies may
differ materially from that presented herein.

         The unaudited pro forma condensed combined financial data excludes any
potential benefits that might result from the acquisitions due to synergies that
may be derived from the elimination of certain costs. The pro forma financial
data does not purport to represent what the Company's results of operations
actually would have been if the acquisition had actually occurred on the date or
for the periods indicated or what such results will be for any future date or
future periods.
<PAGE>

              UNAUDITED PRO FORMA CONDENSED COMBINED BALANCE SHEET
                            AS OF SEPTEMBER 30, 1998

<TABLE>
<CAPTION>
                                                                                                 Pro Forma
                                                          The Company         Colorgraphic       Adjustments      Pro Forma
                                                          -----------         ------------       -----------      ---------
                                                                                     (in thousands)
<S>                                                       <C>                   <C>               <C>             <C>       
ASSETS
Current Assets:

  Cash and cash equivalents                               $     5,800           $    234                          $    6,034
  Accounts receivable, net                                    180,726             11,559                             192,285
  Inventories                                                  56,263              1,368                              57,631
  Deferred income taxes and income tax receivable              19,974                                                 19,974
  Prepaid expenses and other assets                             8,346              1,310                               9,656
                                                          -----------           --------          --------        ----------
    Total current assets                                      271,109             14,471                             285,580
Property, plant and equipment, net                            440,283             19,209                             459,492
Goodwill, net                                                 466,901             27,276          $(27,276)(a)       533,611
                                                                                                    66,710 (a)

Intangibles and other assets, net                              78,249                                                 78,249
                                                          -----------           --------          --------        ----------
    TOTAL ASSETS                                          $ 1,256,542           $ 60,956          $ 39,434        $1,356,932
                                                          ===========           ========          ========        ==========

LIABILITIES AND STOCKHOLDERS' EQUITY
Current Liabilities:

  Accounts payable                                        $   150,497           $  8,736                          $  159,233
  Compensation and benefits payable                            41,702                177                              41,879
  Accrued interest                                              9,852              1,663                              11,515
  Other current liabilities, including current portion of 
    long-term debt                                             63,259              9,377          $    584 (a)        67,594
                                                                                                    (5,042)(b)
                                                                                                      (584)(b)
                                                          -----------           --------          --------        ----------
    Total current liabilities                                 265,310             19,953            (5,042)          280,221

Long-term debt, net of current  portion                       713,192             11,838            49,779 (a)       797,339
                                                                                                   (11,838)(b)
                                                                                                    34,368 (b)

Deferred income taxes                                          39,077              1,332                              40,409
Other long-term liabilities                                    19,705                                                 19,705
                                                          -----------           --------          --------        ----------
Total liabilities                                           1,037,284             33,123            67,267         1,137,674
                                                          -----------           --------          --------        ----------

Company-obligated manditorily redeemable convertible 
  preferred securities of a subsidiary trust whose sole 
  assets are convertible subordinated debentures of Big 
  Flower Holdings, Inc.                                       115,000                                                115,000

Stockholders' equity:

    Preferred stock                                                               16,904           (16,904)(b)             -
    Common stock                                                  198                849              (849)(c)           198
    Additional paid in capital                                147,353                                                147,353
    Retained earnings (accumulated deficit)                   (46,152)            10,080           (10,080)(c)       (46,152)
    Accumulated other comprehensive income                      3,664                                                  3,664
    Other                                                        (805)                                                  (805)
                                                          -----------           --------          --------        ----------
    Total stockholders' equity                                104,258             27,833           (27,833)          104,258
                                                          -----------           --------          --------        ----------
    TOTAL LIABILITIES AND EQUITY                          $ 1,256,542           $ 60,956          $ 39,434        $1,356,932
                                                          ===========           ========          ========        ==========
</TABLE>

See notes to unaudited pro forma condensed combined balance sheet

<PAGE>

NOTES TO UNAUDITED PRO FORMA CONDENSED COMBINED BALANCE SHEET

(a)   The pro forma purchase cost of Colorgraphic, and the determination of the
      estimated excess purchase cost over the book value of the assets acquired,
      is as follows:

<TABLE>
<CAPTION>
                                                                       (in 000s)
                                                                       --------
<S>                                                                    <C>     
Purchase Cost:
    Cash paid                                                          $ 47,107
    Estimated fees, costs and expenses                                    2,672
                                                                       --------
Total purchase cost, borrowed under the
    Company's revolving credit facility                                  49,779
Net assets acquired:
    Historical balances                                                  27,833
    Less preferred stock                                                (16,904)
    Less historical goodwill                                            (27,276)
    Less preferred dividends to date of redemption                         (584)
                                                                       --------
Adjusted net assets acquired                                            (16,931)
                                                                       --------
Excess of purchase cost over net assets acquired                       $ 66,710
                                                                       ========
</TABLE>

(b)   The Company repaid previously existing debt and redeemed outstanding
      preferred stock (including dividends accrued to the acquisition date)
      using funds borrowed under the Company's revolving credit facility.

<TABLE>
<CAPTION>
                                                                       (in 000s)
                                                                       --------
<S>                                                                    <C>     
Debt retired:
    Current portion                                                    $  5,042
    Long-term portion                                                    11,838
Preferred stock redeemed                                                 16,904
Preferred dividends paid                                                    584
                                                                       --------
    Total                                                              $ 34,368
                                                                       ========
</TABLE>

(c)   Represents the elimination of the acquired company's historical capital
      and retained earnings.
<PAGE>

UNAUDITED PRO FORMA CONDENSED COMBINED STATEMENT OF OPERATIONS
FOR THE YEAR ENDED DECEMBER 31, 1997
       (in thousands, except per share amounts)

<TABLE>
<CAPTION>
                                                  The                                  Pro Forma
                                                Company            Colorgraphic        Adjustments           Pro Forma
                                               ----------          ------------        -----------          -----------
<S>                                            <C>                   <C>                 <C>                <C>        
Net sales                                      $ 1,376,706           $ 49,487                               $ 1,426,193
Operating expenses:
  Costs of production                            1,072,296             38,022                                 1,110,318
  Selling, general and administrative              140,394                472                                   140,866
  Depreciation and amortization of intangibles      67,322              3,081            $  1,668  (a)           72,071
  In process acquired technology write off          58,192                                                       58,192
                                               -----------           --------            --------           ----------- 
                                                 1,338,204             41,575               1,668             1,381,447
                                               -----------           --------            --------           ----------- 
Operating income                                    38,502              7,912              (1,668)               44,746
                                               -----------           --------            --------           ----------- 
Other expense (income):
  Interest expense                                  40,300              1,713               4,891  (b)           46,904
  Amortization of deferred financing costs           1,696                                                        1,696
  Interest income                                     (349)              (308)                                     (657)
  Preferred dividends of a subsidiary trust          1,340                                                        1,340
  Other, net                                         7,141               (102)                                    7,039
                                               -----------           --------            --------           ----------- 
                                                    50,128              1,303               4,891                56,322
                                               -----------           --------            --------           ----------- 
Income (loss) before income taxes                  (11,626)             6,609              (6,559)              (11,576)
Income tax expense                                  21,945              1,843              (3,083) (c)           20,705
                                               -----------           --------            --------           ----------- 
Income (loss) before extraordinary item        $   (33,571)          $  4,766            $ (3,476)          $   (32,281)
                                               ===========           ========            ========           =========== 

Loss per share before extraordinary item       $     (1.79)                                                 $     (1.73)
                                               ============                                                 ============

Weighted average shares  - basic and diluted        18,704                                                       18,704
                                               ============                                                 ============
</TABLE>

See notes to unaudited pro forma condensed combined statements of operations.
<PAGE>

UNAUDITED PRO FORMA CONDENSED COMBINED STATEMENT OF OPERATIONS
NINE MONTHS ENDED SEPTEMBER 30, 1998
     (in thousands, except per share amounts)

<TABLE>
<CAPTION>
                                                   The                                 Pro Forma
                                                 Company           Colorgraphic        Adjustments           Pro Forma
                                                ----------         ------------        -----------          -----------
<S>                                             <C>                  <C>                 <C>                <C>        
Net sales                                       $ 1,236,879           $ 42,546                              $1,279,425
Operating expenses:
  Costs of production                               930,992             33,176                                 964,168
  Selling, general and administrative               149,363                362                                 149,725
  Depreciation and amortization of intangibles       64,588              2,585           $  1,251  (a)          68,424
                                                -----------           --------           --------           ----------
                                                  1,144,943             36,123              1,251            1,182,317
                                                -----------           --------           --------           ----------
Operating income                                     91,936              6,423             (1,251)              97,108
                                                -----------           --------           --------           ----------
Other expense (income):
  Interest expense                                   41,135              1,168              3,785  (b)          46,088
  Amortization of deferred financing costs            1,381                                                      1,381
  Interest income                                      (353)              (204)                                   (557)
  Preferred dividends of a subsidiary trust           5,175                                                      5,175
  Other, net                                          3,125                (15)                                  3,110
                                                -----------           --------           --------           ----------
                                                     50,463                949              3,785               55,197
                                                -----------           --------           --------           ----------
Income before income taxes                           41,473              5,474             (5,036)              41,911
Income tax expense                                   19,077              1,685             (2,316) (c)          18,446
                                                -----------           --------           --------           ----------
Net income                                      $    22,396           $  3,789           $ (2,720)          $   23,465
                                                ===========           ========           ========           ==========

Basic earnings per share                        $      1.14                                                 $     1.20
                                                ===========                                                 ==========
Diluted earnings per share                      $      1.03                                                 $     1.07
                                                ===========                                                 ==========

Weighted average shares - basic                      19,625                                                     19,625
                                                ===========                                                 ==========
Weighted average shares - diluted                    24,735                                                     24,735
                                                ===========                                                 ==========
</TABLE>

See notes to unaudited pro forma condensed combined statements of operations.
<PAGE>

NOTES TO UNAUDITED PRO FORMA CONDENSED COMBINED STATEMENTS OF OPERATIONS

(a)   Represents the amortization of the estimated excess purchase cost over
      book value which is being amortized over a 40 year period.

(b)   Reflects (i) the interest on the additional borrowings under the Company's
      credit facility which were used to finance the acquisition and (ii) the
      elimination of interest incurred by the acquired company on debt repaid
      upon acquisition.

                                              Year Ended       Nine Months Ended
                                           December 31, 1997  September 30, 1998
                                           -----------------  ------------------
                                                      (in thousands)

Eliminate interest expense on debt repaid
    upon acquisition                            $(1,713)           $(1,168)
Additional interest expense on credit facility    6,604              4,953
                                                -------            ------- 
                                                $ 4,891            $ 3,785
                                                =======            =======
                                                          
(c)   Pro forma tax adjustments reflect applying the Company's effective tax
      rates of 47% in 1997 and 46% in 1998 to all pro forma adjustments for the
      respective periods.


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