DOUBLECLICK INC
8-K, 1998-11-19
ADVERTISING
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<PAGE>


                       SECURITIES AND EXCHANGE COMMISSION


                             Washington, D.C. 20549



                                    FORM 8-K


                           Current Report Pursuant to
                           Section 13 or 15(d) of the
                         Securities Exchange Act of 1934


Date of Report (Date of earliest event reported):  November 18, 1998
                                                   -----------------


                                DoubleClick Inc.
- --------------------------------------------------------------------------------
             (Exact Name of Registrant as Specified in its Charter)

                                    Delaware
- --------------------------------------------------------------------------------
                 (State or Other Jurisdiction of Incorporation)


                000-23709                              13-3870996
                ---------                              ----------
        (Commission File Number)            (I.R.S. Employer Identification No.)


    41 Madison Avenue, 32nd Floor, New York, New York       10010
    -------------------------------------------------       -----
        (Address of Principal Executive Offices)         (Zip Code)


                                 (212) 683-0001
- --------------------------------------------------------------------------------
              (Registrant's Telephone Number, Including Area Code)

                                      N.A.
- --------------------------------------------------------------------------------
          (Former Name or Former Address, if Changed Since Last Report)




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Item 5.    Other Events

                  On November 18, 1998, the Company issued a press release
                  announcing the filing of a Registration Statement relating to 
                  the proposed public offering of its common stock, a copy of 
                  which is attached hereto as Exhibit 99.1. The information 
                  contained in the press release is incorporated herein by 
                  reference.

Exhibit Number    Description

         99.1     Press release, dated November 18, 1998.




<PAGE>


                                   SIGNATURES


                  Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed on its behalf by
the undersigned hereunto duly authorized.



                                            DoubleClick Inc.
                                            ----------------
                                            (Registrant)

                                            By:    /s/ JEFFREY E. EPSTEIN
                                                   ----------------------
                                            Name:  Jeffrey E. Epstein
                                                   ------------------
                                            Title: Chief Financial Officer
                                                   -----------------------




Dated:  November 18, 1998


<PAGE>



COMPANY PRESS RELEASE                                               EXHIBIT 99.1

DOUBLECLICK INC. FILES REGISTRATION STATEMENT FOR PUBLIC OFFERING

NEW YORK, Nov. 18 -- DoubleClick Inc. today announced that it had filed with 
the Securities and Exchange Commission a registration statement relating 
to a proposed public offering of 2,500,000 shares of its Common Stock.
All of the shares are being offered by the Company. The managing underwriters
for the offering are Goldman, Sachs & Co., BT Alex. Brown, Donaldson, Lufkin and
Jenrette, and Salomon Smith Barney Inc.

DoubleClick is a leading provider of comprehensive Internet advertising
solutions for advertisers and Web publishers. When available, a written
prospectus relating to the offering may be obtained from Goldman, Sachs & Co.,
85 Broad Street, New York, New York 10004; BT Alex. Brown, 101 California
Street, 48th Floor, San Francisco, California 94111; Donaldson, Lufkin and
Jenrette, 277 Park Avenue, New York, NY 10172; and Salomon Smith Barney Inc.,
Prospectus Department, Brooklyn Army Terminal, 140 58th Street, 5th Floor,
Brooklyn, New York 11220.

A registration statement relating to these securities has been filed with the
Securities and Exchange Commission but has not yet become effective. These
securities may not be sold nor may offers to buy be accepted prior to the time
the registration statement becomes effective. This press release shall not
constitute an offer to sell or the solicitation of an offer to buy nor shall
there be any sale of these securities in any State in which such offer,
solicitation or sale would be unlawful prior to registration or qualification
under the securities laws of any such State or jurisdiction.










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