DOUBLECLICK INC
8-K, 1999-03-15
ADVERTISING
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                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                    FORM 8-K

                           Current Report Pursuant to
                           Section 13 or 15(d) of the
                         Securities Exchange Act of 1934

        Date of Report (Date of earliest event reported): March 11, 1999
                                                         ----------------

                                DoubleClick Inc.
- --------------------------------------------------------------------------------
             (Exact Name of Registrant as Specified in its Charter)

                                    Delaware
- --------------------------------------------------------------------------------
                 (State or Other Jurisdiction of Incorporation)

              000-23709                                13-3870996
      ------------------------            ------------------------------------
      (Commission File Number)            (I.R.S. Employer Identification No.)

              41 Madison Avenue, 32nd Floor               10010
         ----------------------------------------       ----------
         (Address of Principal Executive Offices)       (Zip Code)

                                 (212) 683-0001
- --------------------------------------------------------------------------------
              (Registrant's Telephone Number, Including Area Code)

                                      N.A.
- --------------------------------------------------------------------------------
          (Former Name or Former Address, if Changed Since Last Report)
<PAGE>

Item 5. Other Events

            On March 11, 1999, the Company issued a press release announcing a
            2-for-1 stock split, in the form of a stock dividend, of its common
            stock, par value $0.001 per share (the "Common Stock"). This press
            release is attached hereto as Exhibit 99.1, and the information
            contained therein is incorporated herein by reference.

            Also on March 11, 1999, the Company issued a press release
            announcing the intended sale of convertible subordinated debentures,
            convertible into shares of Common Stock. A copy of this press
            release is attached hereto as Exhibit 99.2, and the information
            contained therein is incorporated herein by reference.

Item 7. Financial Statements and Exhibits

            (c)   Exhibits

Exhibit Number                Description

      99.1                    Press release, dated March 11, 1999.

      99.2                    Press release, dated March 11, 1999.
<PAGE>

                                   SIGNATURES

            Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                        DoubleClick Inc.
                                        ----------------------------------------
                                        (Registrant)


                                        By: /s/ JEFFREY E. EPSTEIN
                                            ------------------------------------
                                        Name: Jeffrey E. Epstein
                                              ----------------------------------
                                        Title: Chief Financial Officer
                                               ---------------------------------

Dated:  March 15, 1999



                                     [LOGO]
                              www.doubleclick.net

                        CONTACTS:   DoubleClick Inc.
                                    Investor Relations: Desiree Berenguer
                                    212-683-0001

                                    Abernathy MacGregor Frank
                                    Adam Miller/David Sasso
                                    212-371-5999

FOR IMMEDIATE RELEASE

                  DOUBLECLICK INC. DECLARES 2-FOR-1 STOCK SPLIT

NEW YORK, New York. March 11, 1999 - DoubleClick Inc. (Nasdaq: DCLK) today
announced that its Board of directors has approved a 2-for-1 stock split in the
form of a stock dividend for common stockholders of record as of March 22, 1999
payable on April 2, 1999.

About DoubleClick Inc.

DoubleClick Inc. (www.doubleclick.net) is a leading provider of comprehensive
global Internet advertising solutions for marketers and Web publishers.
Combining technology and media expertise, DoubleClick centralizes planning,
execution, control, tracking and reporting for online media campaigns.
DoubleClick Inc. has U.S. headquarters in New York City, international
headquarters in Dublin and maintains offices in Paris, London, Oslo, Helsinki,
Barcelona, Copenhagen, Tokyo, Madrid, Milan, Munich, Dusseldorf, Sydney,
Hamburg, Stockholm, Toronto, Montreal, Atlanta, Boston, Chicago, Detroit,
Dallas, Los Angeles and San Francisco.

This news release contains statements of a forward-looking nature relating to
the future events or the future financial results of DoubleClick. Investors are
cautioned that such statements are only predictions and that actual events or
results may differ materially. In evaluating such statements, investors should
specifically consider the various factors which could cause actual events or
results to differ materially from those indicated from such forward-looking
statements, including the matters set forth in DoubleClick's reports and
documents filed from time to time with the Securities and Exchange Commission.

                                       ###



                                     [LOGO]
                              www.doubleclick.net

                        CONTACTS:   DoubleClick Inc.
                                    Investor Relations: Desiree Berenguer
                                    212-683-0001

                                    Abernathy MacGregor Frank
                                    Adam Miller/David Sasso
                                    212-371-5999

FOR IMMEDIATE RELEASE

                        DOUBLECLICK TO SELL $150 MILLION
                     IN CONVERTIBLE SUBORDINATED DEBENTURES

NEW YORK, New York, March 11, 1999 - DoubleClick Inc. (Nasdaq: DCLK) today
announced its intention, subject to market and other conditions, to raise
approximately $150 million through the sale of convertible subordinated
debentures. These debentures will be sold to qualified investors in a private
placement under Rule 144A of the Securities Act of 1933, as amended. In
addition, DoubleClick will grant the initial purchasers an option to buy
additional debentures to cover any over-allotments. The debentures will be
convertible, at the option of the holder, into shares of DoubleClick's common
stock at a conversion price to be determined.

Proceeds from the Rule 144A offering will be used for general corporate
purposes, including working capital, for the expansion of international
operations and sales and marketing capabilities, and for product development.
The debentures will not be registered under the Securities Act and may not be
offered or sold in the United States absent registration under the Securities
Act or available exemptions from the registration requirements.

About DoubleClick Inc.

DoubleClick Inc. (www.doubleclick.net) is a leading provider of comprehensive
global Internet advertising solutions for marketers and Web publishers.
Combining technology and media expertise, DoubleClick centralizes planning,
execution, control, tracking and reporting for online media campaigns.
DoubleClick Inc. has U.S. headquarters in New York City, international
headquarters in Dublin and maintains offices in Paris, London, Oslo, Helsinki,
Barcelona, Copenhagen, Tokyo, Madrid, Milan, Munich, Dusseldorf, Sydney,
Hamburg, Stockholm, Toronto, Montreal, Atlanta, Boston, Chicago, Detroit,
Dallas, Los Angeles and San Francisco.

This news release contains statements of a forward-looking nature relating to
the future events or the future financial results of DoubleClick. Investors are
cautioned that such statements are only predictions and that actual events or
results may differ materially. In evaluating such statements, investors should
specifically consider the various factors which could cause actual events or
results to differ materially from those indicated from such forward-looking
statements, including the matters set forth in DoubleClick's reports and
documents filed from time to time with the Securities and Exchange Commission.

                                       ###



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