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EXHIBIT 99.1
DOUBLECLICK ANNOUNCES EXECUTIVE
PROMOTIONS
NEW YORK--(BUSINESS WIRE)--Nov. 20, 2000--
Barry Salzman to Oversee Global Media Business
David Rosenblatt to Oversee Technology, Data and
Research Divisions
Brian Rainey Appointed President of Abacus
Susan Sachatello Joins the Company as Chief Marketing Officer
DoubleClick Inc. (Nasdaq: DCLK-news), the industry's leading global Internet
advertising solutions company, today announced executive promotions in order to
better align its business units with market opportunities. In addition,
DoubleClick has also named a Chief Marketing Officer, responsible for the
company's global marketing strategy.
Media Business
Effective immediately, Barry Salzman, formerly the company's President of
International Media operations, will be responsible for the global media
business, taking on the title of President of Global Media.
Mr. Salzman has been responsible for leading DoubleClick's global expansion into
23 countries throughout the Americas, Europe, and the Pacific Rim, where he has
overseen the opening of every international office. Under his management,
DoubleClick's international operations has become an increasingly significant
part of the company's overall business, growing to 24% of total revenue. In the
third quarter alone, DoubleClick's networks generated global media revenue of
$64.3 million, an increase of 86% over the same period last year.
Mr. Salzman will now oversee operational responsibilities for the DoubleClick
Network, DoubleClick International, Sonar Network, DoubleClick's Email Network
and List Services and Media Match.
In conjunction, Wenda Harris Millard, formerly the company's Executive Vice
President of DoubleClick's domestic media business, will now take on the role of
Executive Vice President of
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Global Media, reporting to Mr. Salzman. In this new role, Ms. Millard will be
externally focused, working with traditional advertisers and their agencies to
help determine how to more completely integrate the Internet into their
marketing and advertising strategies.
"As traditional advertisers represent a rapidly increasing share of
DoubleClick's media revenue, we remain focused on helping them determine how to
more completely integrate the Internet into their advertising strategies," said
Barry Salzman. "I am delighted to have Wenda bringing the wealth of her media
industry experience to this critical piece of our business."
Technology Marketing Services
David Rosenblatt, formerly Senior Vice President of DoubleClick TechSolutions,
will take on operational responsibilities for the Data and Research divisions,
as well as continue to oversee the TechSolutions division. With this move Mr.
Rosenblatt now becomes President of Technology Marketing Services.
Mr. Rosenblatt joined DoubleClick in 1997 as part of the initial management
team for the DART (Dynamic Advertising Reporting and Targeting) for Publishers
service, and in 1998 was responsible for launching DoubleClick's DART for
Advertisers service, the company's fastest growing division. In addition, Mr.
Rosenblatt was responsible for overseeing the merger with NetGravity and the
inclusion of its enterprise software solution into DoubleClick's product line.
Mr. Rosenblatt has led the TechSolutions division to report record revenues of
$53.5 million in the third quarter, an increase of 171% over the same period
last year. In his new role, Mr. Rosenblatt will have operational
responsibilities for over half of the company's revenue streams.
Mr. Rosenblatt will take on the operational responsibilities for the Data
business, which incorporates Abacus, and the Research business. Greg Ellis, Vice
President of Research, remains head of day-to-day functions for the Research
division, reporting to Mr. Rosenblatt.
"Barry Salzman and David Rosenblatt have shown great strength in transforming
DoubleClick into a global organization over the last several years," said Kevin
Ryan, CEO, DoubleClick. "More and more we're seeing clients in media and
technology and data businesses asking for multiple solutions, and this
organization will allow DoubleClick to more effectively service and support
those relationships."
Abacus
Brian Rainey, formerly acting President of Abacus, will now officially serve
as the President of the Abacus division. Jonathan Shapiro, Senior Vice President
of Abacus Online, will remain in charge of the day-to-day operations of Abacus
Online. Both Mr. Rainey and Mr. Shapiro will report to Mr. Rosenblatt.
Mr. Rainey has been with Abacus for the past nine years. For the past two
years he has been responsible for running the operations of the business, and
prior to that, ran the sales divisions of the company for seven years. Before
joining Abacus, Mr. Rainey was Director of Marketing for Sharper Image. Mr.
Rainey has also spent five years at Sara Lee where he held various marketing
positions.
Chief Marketing Officer
Susan Sachatello has recently joined DoubleClick as the company's Chief
Marketing Officer, responsible for the company's global marketing strategy. Most
recently Ms. Sachatello was the Chief Marketing Officer and General Manager of
Prodigy Internet, where she transformed the business into the nation's largest
consumer DSL ISP. She was also responsible for growing Prodigy's brand awareness
among consumers to almost 90 percent, making Prodigy Internet the
fastest-growing
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national fee-based ISP in 1999. Prior to that, Ms. Sachatello managed a variety
of brands at MCI including consumer long distance, as well as worked for the
Timberland Company both in the US and in Europe in Brand Management.
"With non-U.S. operations becoming an even more significant part of our
overall business and clients taking advantage of hybrid solutions, we concluded
that we could best meet the needs of our clients by consolidating our separate
business divisions under global leaders," continued Ryan. "Today's announcement
uniquely positions DoubleClick to capitalize on market opportunities by
solidifying a truly global management team."
About DoubleClick
DoubleClick Inc. (www.doubleclick.net) is the leading global provider of ad
delivery technology with the largest Network of top Web sites worldwide. The
company provides nearly 5,000 Web advertisers and over 3,200 publishers with ad
sales, technology, data, email, wireless and promotions solutions to meet online
marketing needs. DoubleClick products help advertisers and publishers build
customer relationships through brand awareness and customer retention.
DoubleClick Inc. has global headquarters in New York City and maintains over 40
offices around the world.
CONTACT:
DoubleClick Inc.
Corporate Communications
Jennifer Blum, 212/381-5705
[email protected]
