DOUBLECLICK INC
8-K, 2000-03-17
ADVERTISING
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________________________________________________________________________________

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                              -------------------

                                    FORM 8-K

                           CURRENT REPORT PURSUANT TO
                           SECTION 13 OR 15(d) OF THE
                        SECURITIES EXCHANGE ACT OF 1934

        DATE OF REPORT (DATE OF EARLIEST EVENT REPORTED): MARCH 17, 2000

                              -------------------

                                DOUBLECLICK INC.
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

                                    DELAWARE
                 (STATE OR OTHER JURISDICTION OF INCORPORATION)

<TABLE>
<S>                                             <C>
                  000-23709                                     13-3870996
          (COMMISSION FILE NUMBER)                 (I.R.S. EMPLOYER IDENTIFICATION NO.)

  450 WEST 33RD STREET, NEW YORK, NEW YORK                         10001
  (ADDRESS OF PRINCIPAL EXECUTIVE OFFICES)                      (ZIP CODE)
</TABLE>

                                 (212) 683-0001
              (REGISTRANT'S TELEPHONE NUMBER, INCLUDING AREA CODE)

                                      N.A.
         (FORMER NAME OR FORMER ADDRESS, IF CHANGED SINCE LAST REPORT)

________________________________________________________________________________


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ITEM 5. OTHER EVENTS.

    Attached hereto as Exhibit 99.1, and incorporated by reference herein, is a
copy of a press release issued by DoubleClick Inc. announcing the resignation of
M. Anthony White from its Board of Directors.

ITEM 7. FINANCIAL STATEMENTS AND EXHIBITS

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<CAPTION>

EXHIBIT
NUMBER
- -------
<S>      <C>
99.1     Press Release issued by DoubleClick Inc. on March 17, 2000
         announcing the resignation of M. Anthony White.
</TABLE>


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                                   SIGNATURES

    Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                 DOUBLECLICK INC.
                                 .....................................
                                 (Registrant)

                                  By: /s/ Elizabeth Wang
                                      .................................
                                      Name: Elizabeth Wang
                                      Title: Vice President and General Counsel


Dated: March 17, 2000





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                                                                EXHIBIT 99.1

                          [LETTERHEAD OF DOUBLECLICK]


FOR IMMEDIATE RELEASE

                               Contacts:
                                          Jennifer Blum
                                          212.381.5705
                                          [email protected]

                                          Ilona Nemeth (Investors)
                                          212.381.5744
                                          [email protected]


              TONY WHITE RETIRES FROM DOUBLECLICK'S BOARD AND THREE
                           OTHER BOARDS OF DIRECTORS


NEW YORK, March 17, 2000 - DoubleClick (Nasdaq: DCLK) announced today that Tony
White, the founder, Chairman and CEO of Abacus Direct, has retired from
DoubleClick's Board of Directors.

Mr. White also stated that he is stepping down from three other boards of
directors, and cited health reasons and his desire to devote more time to the
White Family Charitable Foundation, which he began working with at the beginning
of this year, as his reasons for retirement from all four boards.

Kevin O'Connor, CEO of DoubleClick, said, "Tony's vision, hard work and
dedication to Abacus Direct, and later to DoubleClick, were a great asset to
both companies. He will be missed and we wish him well in his future endeavors."

ABOUT DOUBLECLICK INC.

DoubleClick Inc. (www.doubleclick.net) is a leading provider of comprehensive
global Internet advertising solutions for marketers and Web publishers.
Combining technology, media and data expertise, DoubleClick centralizes
planning, execution, control, tracking and reporting for online media campaigns.
DoubleClick Inc. has global headquarters in New York City and maintains offices
in over 30 offices around the world.

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