<TABLE> <S> <C>
<ARTICLE> 5
<LEGEND>
(Replace this text with the legend)
</LEGEND>
<CIK> 0001049480
<NAME> DOUBLECLICK INC.
<MULTIPLIER> 1,000
<CURRENCY> USD
<S> <C>
<PERIOD-TYPE> 6-MOS
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<PERIOD-START> JAN-01-2000
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<BONDS> 250,000
0
0
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<TOTAL-COSTS> 299,820
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<EPS-BASIC> (0.34)
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</TABLE>