DOUBLECLICK INC
S-4/A, EX-23, 2000-12-22
ADVERTISING
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                                                                    EXHIBIT 23.3

                       CONSENT OF INDEPENDENT ACCOUNTANTS


    We hereby consent to the incorporation by reference in this Amendment No. 1
to the Registration Statement on Form S-4 of our report dated January 18, 2000,
except as for Note 11(b) which is as of February 11, 2000, relating to the
consolidated financial statements and financial statement schedule, which
appears in DoubleClick Inc.'s Annual Report on Form 10-K for the year ended
December 31, 1999. We also consent to the references to us under the headings
'Experts' and 'Selected Financial Data' in such Registration Statement.


                                          /S/ PRICEWATERHOUSECOOPERS LLP


PricewaterhouseCoopers LLP
New York, New York
December 20, 2000








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