GREAT AMERICAN RESERVE VARIABLE ANNUITY ACCOUNT F
485BPOS, 1999-04-26
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                                                            File Nos. 333-40309
                                                                      811-08483
================================================================================

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                    FORM N-4

REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933                  [ ]
     Pre-Effective Amendment No.                                         [ ]
     Post-Effective Amendment No. 4                                      [X]

REGISTRATION STATEMENT UNDER THE INVESTMENT COMPANY ACT OF 1940          [ ]
     Amendment No. 5                                                     [X]

                      (Check appropriate box or boxes.)

     CONSECO VARIABLE ANNUITY ACCOUNT F*
     -------------------------------------------------
     (Exact Name of Registrant)

     CONSECO VARIABLE INSURANCE COMPANY
     ----------------------------------------
     (Name of Depositor)

     11825 N. Pennsylvania Street
     Carmel, Indiana                                               46032-4572
     ---------------------------------------------------           ----------
     (Address of Depositor's Principal Executive Offices)          (Zip Code)


Depositor's Telephone Number, including Area Code   (317) 817-3700

     Name and Address of Agent for Service
       Michael A. Colliflower
       Conseco Variable Insurance Company
       11825 N. Pennsylvania Street
       Carmel, Indiana 46032-4572
       (317) 817-3700

     Copies to:
       Judith A. Hasenauer
       Blazzard, Grodd & Hasenauer, P.C.
       943 Post Road East
       Westport, CT 06880


It is proposed that this filing will become effective:

    _____ immediately upon filing pursuant to paragraph (b) of Rule 485
    __X__ on April 30, 1999 pursuant to paragraph (b) of Rule 485
    _____ 60 days after filing pursuant to paragraph (a)(1) of Rule 485
    _____ on (date) pursuant to paragraph (a)(1) of Rule 485.

If appropriate, check the following:

     _____ This post-effective  amendment  designates a new effective date for a
previously filed post-effective amendment.

Title of Securities Being Registered:
     Group and Individual Fixed and Variable Annuity Contracts and Certificates

* Formerly Great American Reserve Variable Annuity Account F


================================================================================



                              CROSS REFERENCE SHEET
                             (required by Rule 495)

<TABLE>
<CAPTION>
ITEM NO.                                                                  Location
- --------                                                                  --------
<S>              <C>                                                      <C>

                                     PART A

Item 1.          Cover Page                                               Cover Page

Item 2.          Definitions                                              Index of Special Terms

Item 3.          Synopsis                                                 Profile

Item 4.          Condensed Financial Information                          Appendix-Condensed

                                                                          Financial Information
Item 5.          General Description of Registrant,
                 Depositor, and Portfolio Companies                       Other Information -
                                                                          Conseco Variable; The
                                                                          Separate Accounts;
                                                                          Investment Options;
                                                                          Business of Conseco Variable

Item 6.          Deductions and Expenses                                  Expenses

Item 7.          General Description of Variable
                 Annuity Contracts                                        The Annuity Contract

Item 8.          Annuity Period                                           Annuity Payments
                                                                          (The Income Phase)

Item 9.          Death Benefit                                            Death Benefit

Item 10.         Purchases and Contract Value                             Purchase

Item 11.         Redemptions                                              Access to Your Money

Item 12.         Taxes                                                    Taxes

Item 13.         Legal Proceedings                                        None

Item 14.         Table of Contents of the Statement
                 of Additional Information                                Table of Contents of the
                                                                          Statement of Additional
                                                                          Information
</TABLE>


                              CROSS REFERENCE SHEET
                             (required by Rule 495)

<TABLE>
<CAPTION>
ITEM NO.                                                                        LOCATION
- --------                                                                        --------
<S>                 <C>                                                         <C>

                                     PART B

Item 15.            Cover Page                                                  Cover Page

Item 16.            Table of Contents                                           Table of Contents

Item 17.            General Information and History                             Company

Item 18.            Services                                                    Not Applicable

Item 19.            Purchase of Securities Being Offered                        Not Applicable

Item 20.            Underwriters                                                Distribution

Item 21.            Calculation of Performance Data                             Calculation of Performance
                                                                                Information

Item 22.            Annuity Payments                                            Annuity Provisions

Item 23.            Financial Statements                                        Financial Statements

</TABLE>

                                     PART C

Information required to be included in Part C is set forth under the appropriate
Item so numbered in Part C to this Registration Statement.

                                                      

================================================================================
                                                                     [LOGO]


    P R O F I L E                                                    CONSECO
================================================================================
OF THE CONSECO ADVANTAGE FIXED AND                                MAY 1, 1999
VARIABLE ANNUITY CONTRACT
UNDERWRITTEN BY
CONSECO VARIABLE INSURANCE COMPANY

This profile is a summary of some of the more  important  points that you should
consider and know before  purchasing  the  Contract.  The Contract is more fully
described in the full prospectus which accompanies this profile. Please read the
prospectus carefully.

1 THE CONSECO ADVANTAGE ANNUITY CONTRACT:

The Conseco Advantage fixed and variable annuity contract  (Contract) offered by
Conseco Variable Insurance Company (Conseco Variable) is a contract between you,
the  owner,  and  Conseco  Variable,  an  insurance  company.  Conseco  Variable
Insurance  Company was  previously  known as Great  American  Reserve  Insurance
Company prior to October 7, 1998. The Contract provides a means for investing on
a tax-deferred basis in a fixed account of Conseco Variable, the 1, 3 and 5 year
guarantee  periods of the market  value  adjustment  option (mva  option) and 40
investment  portfolios.  The annuity is intended for retirement savings or other
long-term investment purposes. It provides a death benefit and guaranteed income
options.

This  Contract  offers 40 investment  portfolios  which are listed in Section 4.
These  portfolios  are designed to offer a better return than the fixed account.
However,  this is NOT guaranteed.  Market  conditions and the performance of the
portfolios you select determine whether you make or lose money.

The fixed  account  offers an interest  rate that is guaranteed by the insurance
company,  Conseco Variable.  This interest rate is set periodically.  While your
money is in the fixed  account,  the interest your money will earn is guaranteed
to be no less than 3% annually by Conseco  Variable.  The principal is backed by
Conseco Variable.

The  Contract  also  offers 3 guarantee  periods of the mva  option,  each for a
different  time period and with a different  interest rate that is guaranteed by
Conseco.  Currently, 1, 3 and 5 year periods are available. An adjustment to the
value of your Contract may apply to  withdrawals or transfers from the guarantee
period prior to the end of the period.

You can put  money in up to 15 of the  investment  portfolios,  the 3  guarantee
periods of the mva option  and/or the fixed  account.  You can transfer  once in
each  30-day  period  during  the  accumulation  phase  without  charge  or  tax
implication.  After that, a charge of $25 per  transfer may be assessed.  During
the income phase,  you may make two transfers each year which are without charge
or tax implications.

The  Contract,  like  all  deferred  annuity  contracts,  has  two  phases:  the
accumulation  phase  and the  income  phase.  When you are  contributing  to the
Contract,  it is called the accumulation  phase.  During the accumulation phase,
earnings  accumulate  on a  tax-deferred  basis and are taxed as income when you
make a  withdrawal.  The income  phase occurs when you begin  receiving  regular
annuity payments from your Contract.

The  amount of money  you are able to  accumulate  in your  account  during  the
accumulation  phase  will  determine  the amount of income  payments  during the
income phase.

2 ANNUITY PAYMENTS (THE INCOME PHASE):

If you want to receive  regular income from your annuity,  you can choose one of
the following four options:

     (1) monthly payments for a specific number of years in equal installments;
 
     (2) monthly  payments for your life,  but with  payments  continuing to the
beneficiary  for 5, 10 or 20 years (as you  select) if you die before the end of
the selected period;

     (3) monthly payments of a specified amount until the principal and interest
are exhausted; and

     (4) monthly payments for your lifetime and your survivor's lifetime.

Once you begin receiving annuity payments,  you cannot change your payment plan.
During the income  phase,  you can choose to have  payments  come from the fixed
account,  the investment  portfolios or both.  Annuity payments cannot come from
the mva option.  If you choose to have any part of your  payments  come from the
investment portfolios, the dollar amount of your payments may go up or down.

3 PURCHASE:

You can buy this Contract with $5,000 or more under most circumstances.  You can
add $500 ($200  monthly if you use the  automatic  premium check option) or more
any time you like during the  accumulation  phase. We require at least $2,000 to
be invested in a guarantee period of the mva option.  If you buy the Contract as
an Individual  Retirement  Annuity  (IRA),  the minimum we will accept is $2,000
initially and $50 thereafter.  Your registered  representative can help you fill
out the proper forms.

4 INVESTMENT OPTIONS:

You can put your money in the investment  portfolios  which are described in the
prospectuses  for  the  funds.  You  can  only  invest  in up  to 15  INVESTMENT
PORTFOLIOS at any one time.

CONSECO SERIES TRUST
MANAGED BY
CONSECO CAPITAL MANAGEMENT, INC.
- ---------------------------------

o Balanced Portfolio (formerly, Asset Allocation Portfolio)
o Equity Portfolio (formerly, Common Stock Portfolio)
o Fixed Income Portfolio (formerly, Corporate Bond Portfolio)
o Government Securities Portfolio
o Money Market Portfolio

THE ALGER AMERICAN FUND
MANAGED BY
FRED ALGER MANAGEMENT, INC.
- ----------------------------

o Alger American Growth Portfolio
o Alger American Leveraged AllCap Portfolio
o Alger American MidCap Growth Portfolio
o Alger American Small Capitalization Portfolio

AMERICAN CENTURY VARIABLE PORTFOLIOS, INC.
MANAGED BY
AMERICAN CENTURY INVESTMENT MANAGEMENT, INC.
- ---------------------------------------------

o VP Income & Growth
o VP International
o VP Value

BERGER INSTITUTIONAL
PRODUCTS TRUST
MANAGED BY
BERGER ASSOCIATES, INC.
- ------------------------

o Berger IPT - 100 Fund
o Berger IPT - Growth and Income Fund
o Berger IPT - Small Company Growth Fund

MANAGED BY
BBOI WORLDWIDE LLC
- -------------------

o Berger/BIAM IPT - International Fund


THE DREYFUS SOCIALLY RESPONSIBLE
GROWTH FUND, INC.
MANAGED BY
THE DREYFUS CORPORATION
- ------------------------

DREYFUS STOCK INDEX FUND
MANAGED BY
THE DREYFUS CORPORATION
- ------------------------

DREYFUS VARIABLE INVESTMENT FUND
MANAGED BY
THE DREYFUS CORPORATION
- ------------------------

o Disciplined Stock Portfolio
o International Value Portfolio

FEDERATED INSURANCE SERIES
MANAGED BY
FEDERATED INVESTMENT MANAGEMENT COMPANY (formerly, Federated Advisers)
- -------------------

o Federated High Income Bond Fund II
o Federated Utility Fund II

MANAGED BY FEDERATED GLOBAL INVESTMENT MANAGEMENT
CORP.
o Federated International Equity Fund II

INVESCO VARIABLE INVESTMENT FUNDS, INC.
MANAGED BY
INVESCO FUNDS GROUP, INC.
- --------------------------

o INVESCO VIF-High Yield Fund
o INVESCO VIF-Equity Income Fund (formerly, INVESCO VIF-Industrial Income 
    Portfolio)

JANUS ASPEN SERIES
MANAGED BY
JANUS CAPITAL CORPORATION
- --------------------------

o Aggressive Growth Portfolio
o Growth Portfolio
o Worldwide Growth Portfolio

LAZARD RETIREMENT SERIES, INC.
MANAGED BY
LAZARD ASSET MANAGEMENT
- ------------------------

o Lazard Retirement Equity Portfolio
o Lazard Retirement Small Cap Portfolio

LORD ABBETT SERIES FUND, INC.
MANAGED BY
LORD, ABBETT & CO.
- -------------------

o Growth and Income Portfolio

MITCHELL HUTCHINS SERIES TRUST
MANAGED BY
MITCHELL HUTCHINS
ASSET MANAGEMENT INC.
- ----------------------

o Growth and Income Portfolio

NEUBERGER BERMAN ADVISERS
MANAGEMENT TRUST
MANAGED BY
NEUBERGER BERMAN
MANAGEMENT INC.
- ------------------------

o Limited Maturity Bond Portfolio
o Partners Portfolio

STRONG OPPORTUNITY FUND II, INC.
MANAGED BY
STRONG CAPITAL MANAGEMENT, INC.
- --------------------------------

o Opportunity Fund II

STRONG VARIABLE INSURANCE FUNDS, INC.
MANAGED BY
STRONG CAPITAL MANAGEMENT, INC.
- --------------------------------

o Strong Mid Cap Growth Fund II

VAN ECK WORLDWIDE INSURANCE TRUST
MANAGED BY
VAN ECK ASSOCIATES CORPORATION
- -------------------------------

o Worldwide Bond Fund
o Worldwide Emerging Markets Fund
o Worldwide Hard Assets Fund
o Worldwide Real Estate Fund

Depending upon market  conditions and the  performance of the  portfolio(s)  you
select, you can make or lose money in any of these portfolios.

5 EXPENSES:

The Contract has insurance features and investment features, and there are costs
related to each.

o    Each year Conseco Variable deducts a $30 contract  maintenance  charge from
     your Contract.  Conseco Variable  currently waives this charge if the value
     of your Contract is at least $50,000.

o    Conseco  Variable also deducts for its insurance  charges which total 1.40%
     of the average  daily value of your  Contract  allocated to the  investment
     portfolios.

o    If you take your money out of the Contract,  Conseco  Variable may assess a
     contingent deferred sales charge which is equal to:

                                Contingent
                                Deferred Sales
No. of Years                    Charge (as a
From Receipt of                 percentage of
Purchase Payment                purchase payments)
- -----------------               ----------------
First Year                          7%
Second Year                         7%
Third Year                          6%
Fourth Year                         5%
Fifth Year                          4%
Sixth Year                          3%
Seventh Year                        2%
Eighth Year and more                0%

o    You may be  assessed  a premium  tax charge  which  generally  ranges  from
     0%-3.5%, depending on the state.

o    As with other professionally managed investments, there are also investment
     charges which currently range from .26% to 1.50% of the average daily value
     of the investment  portfolio  depending  upon the investment  portfolio you
     select.

The  following  chart is designed  to help you  understand  the  expenses in the
Contract.

o    The column  "Total  Annual  Expenses"  shows the total of the $30  contract
     maintenance  charge  (which  has  been  converted  to a  percentage  and is
     represented as .10% below),  the 1.40% insurance charges and the investment
     expenses  for each  investment  portfolio  for the year ended  December 31,
     1998.

o    The next two columns show you two examples of the expenses, in dollars, you
     would pay under a Contract. The examples assume that you invested $1,000 in
     a Contract which earns 5% annually and that you withdraw your money: (1) at
     the end of year 1,  and (2) at the end of year 10.  For  year 1, the  Total
     Annual  Expenses  are  assessed as well as the  contingent  deferred  sales
     charges.  For year 10, the  examples  show the  aggregate of all the annual
     expenses  assessed for the 10 years,  but there is no  contingent  deferred
     sales charge.

o    The premium tax is assumed to be 0% in both examples.


<TABLE>
<CAPTION>
=================================================================================================================================

                                                                                                         EXAMPLES:
                                                TOTAL ANNUAL       TOTAL ANNUAL                          TOTAL ANNUAL EXPENSES AT
                                                INSURANCE          PORTFOLIO          TOTAL ANNUAL       END OF:
      PORTFOLIO                                 CHARGES            EXPENSES           EXPENSES           1 YEAR          10 YEARS

=================================================================================================================================
<S>                                                <C>               <C>              <C>                 <C>             <C>
=================================================================================================================================
CONSECO SERIES TRUST
=================================================================================================================================

     Balanced                                      1.50%             .75%             2.25%               $85             $255
     Equity                                        1.50%             .80%             2.30%               $86             $260
     Fixed Income                                  1.50%             .70%             2.20%               $85             $250
     Government Securities                         1.50%             .70%             2.20%               $85             $250
     Money Market                                  1.50%             .45%             1.95%               $82             $224

=================================================================================================================================
THE ALGER AMERICAN FUND
=================================================================================================================================
     Alger American Growth                         1.50%             .79%             2.29%               $86             $259
     Alger American Leveraged AllCap               1.50%             .96%             2.46%               $87             $276
     Alger American MidCap Growth                  1.50%             .84%             2.34%               $86             $264
     Alger American Small Capitalization           1.50%             .89%             2.39%               $87             $269

=================================================================================================================================
AMERICAN CENTURY VARIABLE PORTFOLIOS, INC.
=================================================================================================================================
     VP Income & Growth                            1.50%             .70%             2.20%               $85             $250
     VP International                              1.50%            1.50%             3.00%               $93             $328
     VP Value                                      1.50%            1.00%             2.50%               $88             $280

=================================================================================================================================
BERGER INSTITUTIONAL PRODUCTS TRUST
=================================================================================================================================
     Berger IPT - 100                              1.50%            1.00%             2.50%               $88             $280
     Berger IPT - Growth and Income                1.50%            1.00%             2.50%               $88             $280
     Berger IPT - Small Company Growth             1.50%            1.15%             2.65%               $89             $295
     Berger/BIAM IPT-International                 1.50%            1.20%             2.70%               $90             $300

=================================================================================================================================
THE DREYFUS SOCIALLY RESPONSIBLE GROWTH FUND, INC.
=================================================================================================================================

                                                   1.50%             .80%             2.30%               $86             $260

=================================================================================================================================
DREYFUS STOCK INDEX FUND
=================================================================================================================================
                                                   1.50%             .26%             1.76%               $80             $204

=================================================================================================================================
DREYFUS VARIABLE INVESTMENT FUND
=================================================================================================================================
     Disciplined Stock                             1.50%             .88%             2.38%               $87             $268
     International Value                           1.50%            1.29%             2.79%               $91             $308

=================================================================================================================================
FEDERATED INSURANCE SERIES
=================================================================================================================================
     Federated High Income Bond II                 1.50%            0.78%             2.28%               $86             $258
     Federated International Equity II             1.50%            1.25%             2.75%               $90             $305
     Federated Utility II                          1.50%            0.93%             2.43%               $87             $273

=================================================================================================================================
INVESCO VARIABLE INVESTMENT FUNDS, INC.
=================================================================================================================================
     INVESCO VIF-High Yield                        1.50%            1.07%             2.57%               $89             $287
     INVESCO VIF-Equity Income                     1.50%            0.93%             2.43%               $87             $273

=================================================================================================================================
JANUS ASPEN SERIES
=================================================================================================================================
     Aggressive Growth                             1.50%            0.75%             2.25%               $85             $255
     Growth                                        1.50%            0.68%             2.18%               $85             $248
     Worldwide Growth                              1.50%            0.72%             2.22%               $85             $252

=================================================================================================================================
LAZARD RETIREMENT SERIES, INC.
=================================================================================================================================
     Lazard Retirement Equity                      1.50%            1.25%             2.75%               $90             $305
     Lazard Retirement Small Cap                   1.50%            1.25%             2.75%               $90             $305
</TABLE>

<TABLE>
<CAPTION>

=================================================================================================================================

                                                                                                         EXAMPLES:
                                                TOTAL ANNUAL       TOTAL ANNUAL                          TOTAL ANNUAL EXPENSES AT
                                                INSURANCE          PORTFOLIO          TOTAL ANNUAL       END OF:
      PORTFOLIO                                 CHARGES            EXPENSES           EXPENSES           1 YEAR          10 YEARS

=================================================================================================================================
<S>                                                <C>               <C>              <C>                 <C>             <C>

=================================================================================================================================
LORD ABBETT SERIES FUND, INC.
=================================================================================================================================
     Growth and Income                             1.50%             0.76%            2.26%               $85             $256

=================================================================================================================================
MITCHELL HUTCHINS SERIES TRUST
=================================================================================================================================
     Growth and Income                             1.50%            1.04%             2.54%               $88             $284

=================================================================================================================================
NEUBERGER BERMAN ADVISERS MANAGEMENT TRUST
=================================================================================================================================
     Limited Maturity Bond                         1.50%            0.76%             2.26%               $85             $256
     Partners                                      1.50%            0.84%             2.34%               $86             $264

=================================================================================================================================
STRONG OPPORTUNITY FUND II, INC.
=================================================================================================================================
     Opportunity Fund II                           1.50%            1.16%             2.66%               $89             $296
 
=================================================================================================================================
STRONG VARIABLE INSURANCE FUNDS, INC.
=================================================================================================================================
     Strong Mid Cap Growth II                      1.50%            1.20%             2.70%               $90             $300

=================================================================================================================================
VAN ECK WORLDWIDE INSURANCE TRUST
=================================================================================================================================
     Worldwide Bond                                1.50%            1.15%             2.65%               $89             $295
     Worldwide Emerging Markets                    1.50%            1.50%             3.00%               $93             $328
     Worldwide Hard Assets                         1.50%            1.16%             2.66%               $89             $296
     Worldwide Real Estate                         1.50%            0.89%             2.39%               $87             $269
</TABLE>

The expenses reflect any expense  reimbursement or fee waivers. For newly formed
portfolios, the expenses have been estimated. For more detailed information, see
the Fee Table in the prospectus for the Contract.

6 TAXES:

Your  earnings  are not taxed  until you take  them out.  If you take  money out
during the accumulation phase,  earnings come out first and are taxed as income.
If you are younger than 59 1/2 when you take money out, you may be charged a 10%
federal  tax  penalty on the  earnings.  Payments  during  the income  phase are
considered  partly a  return  of your  original  investment.  That  part of each
payment is not taxable as income.  If your Contract was purchased  pursuant to a
tax-qualified plan, your payments may be fully taxable.

7 ACCESS TO YOUR MONEY:

You can take money out at any time during the accumulation phase. Every year you
can take a portion  of your  money  out of the  Contract  without  a  contingent
deferred sales charge (CDSC). This amount is equal to the greater of: (i) 10% of
the value of your Contract (if you do not use the 10% in any year, it may not be
carried over to the next year), or (ii) the IRS minimum distribution requirement
for this  Contract if your  Contract was issued under an  Individual  Retirement
Annuity,  or (iii) the  total of your  purchase  payments  that have been in the
Contract more than 7 complete years. Withdrawals in excess of these amounts will
be charged a  contingent  deferred  sales charge  which  declines  from 7% to 0%
depending  upon the number of  complete  years we have had your  payment.  After
Conseco Variable has had a payment for 7 complete years, there is no CDSC charge
for  withdrawals.  Each purchase  payment you add to your Contract has its own 7
year CDSC period.

Withdrawals from the mva option may be subject to a market value adjustment.

Of course,  you may also have to pay  income tax and a tax  penalty on any money
you take out.

8 PERFORMANCE:

The value of the Contract  will vary up or down  depending  upon the  investment
performance of the investment  portfolios you choose.  The sale of the Contracts
began February ___, 1998. Therefore no performance is presented here.

9 DEATH BENEFIT:

If you die before  entering the income  phase,  the  beneficiary  will receive a
death benefit. Prior to age 90, the death benefit will be the greater of:

(1) the  value of your  Contract  at the time we  receive  proof of death  and a
payment election; or

(2) the  total  purchase  payments  you have  made,  less any  adjusted  partial
withdrawals,  increased by 5% each year.  Adjusted partial  withdrawal means the
amount of the partial  withdrawal  multiplied by the amount of the death benefit
just before the partial  withdrawal  divided by the value of your  Contract just
before the partial  withdrawal.  A partial  withdrawal is the amount paid to you
plus any taxes withheld less any contingent deferred sales charges.

For deaths  occurring at age 90 or later, the death benefit will be the value of
your Contract at the time we receive proof of death and a payment election.

10 OTHER INFORMATION:

FREE LOOK.  If you cancel the  Contract  within 10 days after  receiving  it (or
whatever  period is  required  in your  state) we will  send you  whatever  your
Contract is worth on the day we receive your  request  (this may be more or less
than your  original  payment)  without  assessing a  contingent  deferred  sales
charge. In some states, or if you have purchased the contract as an Individual  
Retirement Annuity (IRA) you will receive back your purchase payment.

NO PROBATE.  In many cases, when you die, the beneficiary will receive the death
benefit without going through  probate.  However,  the avoidance of probate does
not mean  that the  beneficiary  will not  have  tax  liability  as a result  of
receiving the death  benefit,  nor does it mean the value of the Contract is not
includable in the taxable estate.

PURCHASING CONSIDERATIONS. The Conseco Advantage Contract is designed for people
seeking long-term tax-deferred  accumulation of assets, generally for retirement
or other  long-term  purposes.  The  tax-deferred  feature is most attractive to
people in high federal and state tax brackets.  You should not buy this Contract
if you are looking for a short-term investment or if you cannot take the risk of
getting back less money than you invested.

ADDITIONAL  FEATURES.   The  Contract  has  additional  features  you  might  be
interested in. These include:

o    You can arrange to have money automatically sent to you monthly, quarterly,
     semi-annually  or annually while your Contract is still in the accumulation
     phase. You'll have to pay taxes on money you receive.  You may have to also
     pay a tax penalty. We call this feature the Systematic Withdrawal Program.

o    You can arrange to have a certain amount of money automatically invested in
     investment portfolios on a regular basis,  theoretically giving you a lower
     average  cost per unit over time than a single one time  purchase.  We call
     this feature Dollar Cost Averaging.

o    You can  instruct  Conseco  Variable to  automatically  readjust  the money
     between investment portfolios periodically to keep the blend you select. We
     call this feature Automatic Rebalancing.

o    You can add to your Contract directly from your bank account with as little
     as $200 each  month.  We call this  feature  the  automatic  premium  check
     option.

o    You can elect to have your fixed  account  interest  earnings  periodically
     transferred to one or more  investment  portfolios.  We call this the Sweep
     Program.

11 INQUIRIES:

If you need more information about buying a Contract, please contact us at:

      Conseco Variable Insurance Company
      Administrative Office
      11815 N. Pennsylvania Street
      Carmel, Indiana 46032
      (317) 817-3700

 
[LOGO]

                                     Conseco
                                    Advantage
                           Fixed and Variable Annuity



                                   MAY 1, 1999
                                   PROSPECTUS

                                     CONSECO
                           VARIABLE ANNUITY ACCOUNT F

                  ISSUED BY CONSECO VARIABLE INSURANCE COMPANY

                    This cover is not part of the prospectus




                                                              CONSECO VARIABLE
                                                                1999 Account F
                                                  Individual and Group Annuity
===============================================================================

                         THE FIXED AND VARIABLE ANNUITY

                                    issued by

                       CONSECO VARIABLE ANNUITY ACCOUNT F

          (formerly Great American Reserve Variable Annuity Account F)

                                       and

                       CONSECO VARIABLE INSURANCE COMPANY

              (formerly Great American Reserve Insurance Company)

     This  prospectus  describes  the Group and  Individual  Fixed and  Variable
Annuity  Contract  offered  by  Conseco  Variable   Insurance  Company  (Conseco
Variable).  Prior to October 7, 1998, Conseco Variable Insurance  Company's name
was Great American Reserve Insurance Company.

     The annuity  contract has 44  investment  choices--a  FIXED  ACCOUNT  which
offers an interest  rate which is  guaranteed  not to be less than 3% by Conseco
Variable,  three GUARANTEE PERIODS of the market value adjustment account option
(MVA OPTION) and 40 INVESTMENT  PORTFOLIOS  listed below. You can put your money
in the FIXED  ACCOUNT,  any of the three  GUARANTEE  PERIODS  of the MVA  OPTION
and/or  the  INVESTMENT  PORTFOLIOS.  Currently,  you  can  invest  in  up to 15
INVESTMENT PORTFOLIOS at one time.

CONSECO SERIES TRUST
MANAGED BY CONSECO CAPITAL MANAGEMENT, INC.
   Balanced Portfolio (formerly, Asset Allocation Portfolio)
   Equity Portfolio (formerly, Common Stock Portfolio)
   Fixed Income Portfolio (formerly, Corporate Bond Portfolio)
   Government Securities Portfolio
   Money Market Portfolio

THE ALGER AMERICAN FUND
MANAGED BY FRED ALGER MANAGEMENT, INC.
   Alger American Growth Portfolio
   Alger American Leveraged AllCap Portfolio
   Alger American MidCap Growth Portfolio
   Alger American Small Capitalization Portfolio

AMERICAN CENTURY VARIABLE PORTFOLIOS, INC.
MANAGED BY AMERICAN CENTURY INVESTMENT
MANAGEMENT, INC.
   VP Income & Growth
   VP International
   VP Value

BERGER INSTITUTIONAL PRODUCTS TRUST
MANAGED BY BERGER ASSOCIATES, INC.
   Berger IPT--100 Fund
   Berger IPT--Growth and Income Fund
   Berger IPT--Small Company Growth Fund

MANAGED BY BBOI WORLDWIDE, LLC
   Berger/BIAM IPT--International Fund

THE DREYFUS SOCIALLY RESPONSIBLE
GROWTH FUND, INC.
MANAGED BY THE DREYFUS CORPORATION

DREYFUS STOCK INDEX FUND
MANAGED BY THE DREYFUS CORPORATION

DREYFUS VARIABLE INVESTMENT FUND
MANAGED BY THE DREYFUS CORPORATION
   Disciplined Stock Portfolio
   International Value Portfolio

FEDERATED INSURANCE SERIES
MANAGED  BY  FEDERATED  INVESTMENT   MANAGEMENT  COMPANY  (formerly,   Federated
Advisers)
   Federated High Income Bond Fund II
   Federated Utility Fund II

MANAGED BY FEDERATED GLOBAL INVESTMENT MANAGEMENT CORP.
   Federated International Equity Fund II


INVESCO VARIABLE INVESTMENT FUNDS, INC.
MANAGED BY INVESCO FUNDS GROUP, INC.
   INVESCO VIF - High Yield Fund
   INVESCO VIF - Equity Income Fund (formerly, INVESCO VIF - Industrial Income
      Portfolio)

JANUS ASPEN SERIES
MANAGED BY JANUS CAPITAL CORPORATION
   Aggressive Growth Portfolio
   Growth Portfolio
   Worldwide Growth Portfolio


LAZARD RETIREMENT SERIES, INC.
MANAGED BY LAZARD ASSET MANAGEMENT
   Lazard Retirement Equity Portfolio
   Lazard Retirement Small Cap Portfolio

LORD ABBETT SERIES FUND, INC.
MANAGED BY LORD, ABBETT & CO.
   Growth and Income Portfolio

MITCHELL HUTCHINS SERIES TRUST
MANAGED BY MITCHELL HUTCHINS ASSET MANAGEMENT INC.
   Growth and Income Portfolio

NEUBERGER BERMAN ADVISERS MANAGEMENT TRUST
MANAGED BY NEUBERGER BERMAN MANAGEMENT INC.
   Limited Maturity Bond Portfolio
   Partners Portfolio

STRONG OPPORTUNITY FUND II, INC.
MANAGED BY STRONG CAPITAL MANAGEMENT, INC.
   Opportunity Fund II

STRONG VARIABLE INSURANCE FUNDS, INC.
MANAGED BY STRONG CAPITAL MANAGEMENT, INC.
   Strong Mid Cap Growth Fund II (formerly, Growth Fund II)

VAN ECK WORLDWIDE INSURANCE TRUST
MANAGED BY VAN ECK ASSOCIATES CORPORATION
   Worldwide Bond Fund
   Worldwide Emerging Markets Fund
   Worldwide Hard Assets Fund
   Worldwide Real Estate Fund

     Please read this prospectus before investing and keep it on file for future
reference.  It contains important  information about the Conseco Advantage Fixed
and Variable Annuity Contract.

     To learn  more  about the  Conseco  Advantage  Fixed and  Variable  Annuity
Contract, you can obtain a copy of the Statement of Additional Information (SAI)
dated May 1,  1999.  The SAI has been  filed with the  Securities  and  Exchange
Commission  (SEC) and is  legally a part of this  prospectus.  The SEC has a Web
site  (http://www.sec.gov)  that  contains  the SAI,  material  incorporated  by
reference,  and other information  regarding  companies that file electronically
with the SEC. The Table of Contents of the SAI is on Page __ of this prospectus.
For a free  copy of the  SAI,  call us at  (800)  824-2726  or  write  us at our
administrative office: 11815 N. Pennsylvania Street, Carmel, Indiana 46032.

The Contracts:

* are not bank deposits
* are not federally insured
* are not endorsed by any bank or government agency
* are not guaranteed and may be subject to loss of principal

The  Securities and Exchange  Commission  has not approved or disapproved  these
securities  or  determined  if this  prospectus  is  accurate or  complete.  Any
representation to the contrary is a criminal offense.

May 1, 1999



                                TABLE OF CONTENTS

                                                                            PAGE
    INDEX OF SPECIAL TERMS ................................

    FEE TABLE..............................................

 1. THE ANNUITY CONTRACT...................................

 2. ANNUITY PAYMENTS (THE INCOME PHASE)....................

 3. PURCHASE...............................................
     Purchase Payments.....................................
     Allocation of Purchase Payments.......................
     Accumulation Units....................................

 4. INVESTMENT OPTIONS.....................................
     Investment Portfolios.................................
     The Fixed Account.....................................
     The MVA Option........................................
     Transfers.............................................
     Dollar Cost Averaging Program.........................
     Rebalancing Program...................................
     Asset Allocation Program..............................
     Sweep Program.........................................
     Voting Rights.........................................
     Substitution..........................................

 5. EXPENSES...............................................
     Insurance Charges.....................................
     Contract Maintenance Charge...........................
     Contingent Deferred Sales Charge......................
     Reduction or Elimination of the
     Contingent Deferred Sales Charge......................
     Transfer Fee..........................................
     Premium Taxes.........................................
     Income Taxes..........................................
     Investment Portfolio Expenses.........................

 6. TAXES..................................................
     Annuity Contracts in General..........................
     Qualified and Non-Qualified Contracts.................
     Withdrawals--Non-Qualified Contracts..................
     Withdrawals--Qualified Contracts......................
     Diversification.......................................
     Investor Control......................................

 7. ACCESS TO YOUR MONEY...................................
     Systematic Withdrawal Program.........................
     Suspension of Payments or Transfers...................

 8. PERFORMANCE............................................

 9. DEATH BENEFIT..........................................
     Upon Your Death.......................................
     Death of Annuitant....................................

10. OTHER INFORMATION......................................
     Conseco Variable......................................
     The Separate Accounts.................................
     Distributor...........................................
     Ownership.............................................
     Beneficiary...........................................
     Assignment............................................
     Additional Information................................
     Selected Historical Financial Information of
            Conseco Variable...............................
     Business of Conseco Variable..........................
     Management's Discussion and Analysis of
       Financial Condition and Results of Operations
       of Conseco Variable.................................
     Directors and Executive Officers......................
     Executive Compensation................................
     Independent Accountants...............................
     Legal Opinions........................................
     Financial Statements..................................

    TABLE OF CONTENTS OF THE STATEMENT OF ADDITIONAL
    INFORMATION ..........................................

    APPENDIX A--CONDENSED FINANCIAL INFORMATION.............
    APPENDIX B--MARKET VALUE ADJUSTMENT.....................



                                                            CONSECO VARIABLE
                                                              1999 Account F
                                                Individual and Group Annuity
================================================================================


                             INDEX OF SPECIAL TERMS

We have  written this  prospectus  in plain  English.  By the very nature of the
Contract,  however,  certain  technical words or terms are unavoidable.  We have
identified the following as some of these words or terms.  They are  capitalized
in the text and the page that is  indicated  here is where we  believe  you will
find the best explanation for the word or term.

                                                             PAGE

     Accumulation Phase....................................
     Accumulation Unit.....................................
     Annuitant.............................................
     Annuity Date..........................................
     Annuity Options.......................................
     Annuity Payments......................................
     Annuity Unit..........................................
     Beneficiary...........................................
     Contract..............................................
     Fixed Account.........................................
     Guarantee Period......................................
     Income Phase..........................................
     Investment Portfolios.................................
     Joint Owner...........................................
     MVA Option............................................
     Non-Qualified.........................................
     Owner.................................................
     Purchase Payment......................................
     Qualified.............................................
     Tax-Deferral..........................................

==============================================================================
FEE TABLE

OWNER TRANSACTION EXPENSES

Contingent Deferred Sales Charge (as a percentage of purchase payments)(See Note
2 under "Explanation of Fee Table and Examples")

NO. OF YEARS FROM RECEIPT OF PAYMENT                                    CHARGE


- ------------------------------------------------------------------------------
 
First Year..............................................................  7%
Second Year.............................................................  7%
Third Year..............................................................  6%
Fourth Year.............................................................  5%
Fifth Year..............................................................  4%
Sixth Year..............................................................  3%
Seventh Year............................................................  2%
Eighth Year and more....................................................  0%

- ------------------------------------------------------------------------------

TRANSFER FEE (see Note 3 under "Explanation of Fee Table and Examples")

No charge for one transfer in each 30 day period during the ACCUMULATION  PHASE.
Thereafter, we will charge a fee of $25 per transfer. We will not charge for the
two transfers allowed each year during the INCOME PHASE.

CONTRACT MAINTENANCE CHARGE
(see Note 4 under "Explanation of Fee Table
and Examples")

                                                $30 per CONTRACT per year

SEPARATE ACCOUNT ANNUAL EXPENSES
(as a percentage of average account value)
Mortality and Expense Risk Charge                          1.25%
Administrative Charge                                       .15%
                                                            ----
TOTAL SEPARATE ACCOUNT ANNUAL EXPENSES                     1.40%

<TABLE>
<CAPTION>
INVESTMENT PORTFOLIO EXPENSES
(as a percentage of the average daily net assets of an INVESTMENT PORTFOLIO)

                                                                                                             TOTAL ANNUAL
                                                                                            OTHER EXPENSES    PORTFOLIO
                                                                                            (AFTER EXPENSE     EXPENSES
                                                                                            REIMBURSEMENT   (AFTER EXPENSE
                                                                    MANAGEMENT       12b-1   FOR CERTAIN   REIMBURSEMENT FOR
                                                                       FEES          FEES     PORTFOLIOS)  CERTAIN PORTFOLIOS)
- ------------------------------------------------------------------------------------------------------------------------------
<S>                                                                    <C>          <C>          <C>            <C>
CONSECO SERIES TRUST (1)
Balanced Portfolio (2)...............................................  0.75%           --        0.00%          0.75%
Equity Portfolio (2).................................................  0.80%           --        0.00%          0.80%
Fixed Income Portfolio...............................................  0.70%           --        0.00%          0.70%
Government Securities Portfolio......................................  0.70%           --        0.00%          0.70%
Money Market Portfolio (2)...........................................  0.45%           --        0.00%          0.45%

THE ALGER AMERICAN FUND
Alger American Growth Portfolio......................................  0.75%           --        0.04%          0.79%
Alger American Leveraged AllCap Portfolio (3)........................  0.85%           --        0.11%          0.96%
Alger American MidCap Growth Portfolio...............................  0.80%           --        0.04%          0.84%
Alger American Small Capitalization Portfolio........................  0.85%           --        0.04%          0.89%

AMERICAN CENTURY VARIABLE PORTFOLIOS, INC.
VP Income & Growth...................................................  0.70%           --        0.00%          0.70%
VP International.....................................................  1.50%           --        0.00%          1.50%
VP Value.............................................................  1.00%           --        0.00%          1.00%

BERGER INSTITUTIONAL PRODUCTS TRUST
Berger IPT--100 Fund (4).............................................  0.00%           --        1.00%          1.00%
Berger IPT--Growth and Income Fund (4)...............................  0.00%           --        1.00%          1.00%
Berger IPT--Small Company Growth Fund (4)............................  0.00%           --        1.15%          1.15%
Berger/BIAM IPT--International Fund (4)..............................  0.00%           --        1.20%          1.20%

THE DREYFUS SOCIALLY RESPONSIBLE GROWTH FUND, INC....................  0.75%           --        0.05%          0.80%

DREYFUS STOCK INDEX FUND.............................................  0.25%           --        0.01%          0.26%

DREYFUS VARIABLE INVESTMENT FUND
Disciplined Stock Portfolio..........................................  0.75%           --        0.13%          0.88%
International Value Portfolio........................................  1.00%           --        0.29%          1.29%

FEDERATED INSURANCE SERIES
Federated High Income Bond Fund II ..................................  0.60%           --        0.18%          0.78%
Federated International Equity Fund II (5)...........................  0.53%           --        0.72%          1.25%
Federated Utility Fund II (5)........................................  0.68%           --        0.25%          0.93%

INVESCO VARIABLE INVESTMENT FUNDS, INC.
INVESCO VIF - High Yield Fund (6)....................................  0.60%           --        0.47%          1.07%
INVESCO VIF - Equity Income Fund (6)(7)..............................  0.75%           --        0.18%          0.93%

JANUS ASPEN SERIES
Aggressive Growth Portfolio .........................................  0.72%           --        0.03%          0.75%
Growth Portfolio (8).................................................  0.65%           --        0.03%          0.68%
Worldwide Growth Portfolio (8).......................................  0.65%           --        0.07%          0.72%

LAZARD RETIREMENT SERIES, INC.
Lazard Retirement Equity Portfolio (9)...............................  0.75%        0.25%        0.25%          1.25%
Lazard Retirement Small Cap Portfolio (9)............................  0.75%        0.25%        0.25%          1.25%

LORD ABBETT SERIES FUND, INC.
Growth and Income Portfolio .........................................  0.50%           --        0.26%          0.76%

MITCHELL HUTCHINS SERIES TRUST
Growth and Income Portfolio..........................................  0.70%           --        0.34%          1.04%

NEUBERGER BERMAN ADVISERS MANAGEMENT TRUST (10)
Limited Maturity Bond Portfolio......................................  0.65%           --        0.11%          0.76%
Partners Portfolio...................................................  0.78%           --        0.06%          0.84%

STRONG OPPORTUNITY FUND II, INC.
Opportunity Fund II..................................................  1.00%           --        0.16%          1.16%

STRONG VARIABLE INSURANCE FUNDS, INC
Strong Mid Cap Growth Fund II (11)...................................  1.00%           --        0.20%          1.20%

VAN ECK WORLDWIDE INSURANCE TRUST (12)
Worldwide Bond Fund..................................................  1.00%           --        0.15%          1.15%
Worldwide Emerging Markets Fund......................................  1.00%           --        0.50%          1.50%
Worldwide Hard Assets Fund...........................................  1.00%           --        0.16%          1.16%
Worldwide Real Estate Fund...........................................  0.89%           --        0.00%          0.89%
</TABLE>

     (1) The  expense  information  in the table has been  restated  to  reflect
current fees.  Pursuant to a  contractual  arrangement  with the Trust,  Conseco
Capital Management, Inc., the adviser, has agreed to waive fees and/or reimburse
portfolio  expenses  through 4/30/00,  so that the annual operating  expenses of
each  portfolio  are limited to the Total Annual  Expenses  for each  respective
portfolio, as set forth above. This arrangement does not cover interest,  taxes,
brokerage commissions,  and extraordinary expenses. The total percentages in the
above table are after  reimbursement.  In the absence of expense  reimbursement,
the total estimated fees and expenses for 1999 would total:  0.83% for the Money
Market Portfolio;  0.97% for the Government Securities Portfolio;  0.89% for the
Fixed  Income  Portfolio;  1.01% for the  Balanced  Portfolio  and 0.95% for the
Equity Portfolio.

     (2) Conseco Capital Management, Inc., since January 1, 1993, has waived its
management  fees in excess of the annual rates set forth above.  Absent such fee
waivers, the management fees would be: .85% for the Balanced Portfolio; .85% for
the Equity Portfolio; and .70% for the Money Market Portfolio.

     (3) The  Alger  American  Leveraged  AllCap  Portfolio's  "Other  Expenses"
includes .03% of interest expense.

     (4) The Funds' investment  advisers have agreed to waive their advisory fee
and  reimburse  the Funds for  additional  expenses  to the extent  that  normal
operating expenses in any fiscal year, including the investment advisory fee but
excluding brokerage commissions,  interest, taxes and extraordinary expenses, of
each of the Berger  IPT--100  Fund and the Berger  IPT--Growth  and Income  Fund
exceed  1.00%,  the normal  operating  expenses in any fiscal year of the Berger
IPT--Small  Company Growth Fund exceed 1.15%, and the normal operating  expenses
of the Berger/BIAM IPT--International Fund exceed 1.20% of the respective Fund's
average daily net assets.  Absent the waiver and  reimbursement,  the Management
Fee for the Berger IPT--100 Fund, Berger IPT--Growth and Income Fund, the Berger
IPT--Small Company Growth Fund and the Berger/BIAM IPT--International Fund would
have been .75%,  .75%,  .90%,  and .90%  respectively,  and their  Total  Annual
Portfolio Expenses would have been 2.88%, 1.99%, 2.19% and 2.85%, respectively.

     (5) In the absence of a voluntary waiver by Federated Investment Management
Company,  the Funds'  investment  adviser,  the  Management Fee and Total Annual
Portfolio  Expenses would have been 0.75% and 1.00%,  respectively,  for Utility
Fund II.  Absent a  voluntary  waiver of the  management  fee and the  voluntary
reimbursement  of certain  other  operating  expenses  by  Federated  Investment
Management  Company,  the Management Fee and Total Annual Portfolio Expenses for
International Equity Fund II would have been 1.00% and 1.72%, respectively.

     (6) The Fund's actual Total Annual Fund Operating  Expenses were lower than
the figures shown because its transfer agent and/or  custodian fees were reduced
under expense offset  arrangements.  Because of an SEC requirement,  the figures
shown do not reflect these reductions.

     (7) Certain expenses of the Fund are being absorbed  voluntarily by INVESCO
Funds Group,  Inc.  pursuant to a commitment to the Fund. In the absence of such
absorption, Other Expenses and Total Annual Fund Operating Expenses for the year
ended December 31, 1998 were 0.42% and 1.17%, respectively.  This commitment may
be changed at any time following consultation with the board of directors.

     (8) The expense  figures shown are net of certain fee waivers or reductions
from Janus  Capital  Corporation,  the  investment  adviser  of the Janus  Aspen
Series. Without such waivers or reductions,  the total fees and expenses in 1998
would have totaled: 0.75% for Growth and 0.74% for Worldwide Growth.

     (9) Lazard Asset Management, the Fund's investment adviser, has voluntarily
agreed to reimburse all expenses  through  December 31, 1999 to the extent total
annual  portfolio  expenses  exceed in any fiscal year 1.25% of the  Portfolio's
average daily net assets.  Absent such an agreement with the adviser,  the total
annual  portfolio  expenses for the year ended December 31, 1998 would have been
21.32%  for the Lazard  Retirement  Equity  Portfolio  and 16.20% for the Lazard
Retirement Small Cap Portfolio.

     (10) Neuberger Berman Advisers  Management Trust is divided into portfolios
("Portfolios"),  each of which  invests  all of its net  investable  assets in a
corresponding series ("Series") of Advisers Managers Trust. The figures reported
under "Management Fees" include the aggregate of the administration fees paid by
the  Portfolio  and  the  management  fees  paid  by its  corresponding  Series.
Similarly, "Other Expenses" includes all other expenses of the Portfolio and its
corresponding Series.

     (11) Strong Capital Management,  Inc., the investment adviser of the Strong
Mid Cap Growth Fund II, has voluntarily agreed to cap the Fund's total operating
expenses at 1.20%.  In the absence of the expense cap,  total  annual  portfolio
expenses  for the year ended  December  31, 1998 were 1.55%.  The Adviser has no
current intention to, but may in the future, discontinue or modify any waiver of
fees or absorption of expenses at its discretion with  appropriate  notification
to its shareholders.

     (12) Van Eck  Associates  Corporation  (the  "Adviser")  agreed  to  assume
expenses  exceeding 1.50% of the Worldwide Emerging Markets Fund's average daily
net assets.  Absent this expense  reimbursement,  Other Expenses would have been
0.61% and Total  Portfolio  Expenses  would have been 1.61%.  The Worldwide Hard
Assets  Fund's  Other  Expenses was reduced by a fee  arrangement  based on cash
balances left on deposit with the custodian and a directed brokerage arrangement
where the Fund directs certain  portfolio trades to a broker that, in turn, pays
a portion of the Fund's expenses. Absent these arrangements,  the Other Expenses
would have been 0.20% and Total  Portfolio  Expenses would have been 1.20%.  For
the Worldwide Real Estate Fund the Adviser  agreed to waive its management  fees
and assume certain expenses for the period January 1, 1998 to February 28, 1998.
The Adviser also agreed to assume expenses exceeding 1.00% of the Worldwide Real
Estate Fund's  average daily net assets for the period March 1, 1998 to December
31, 1998.  The  Worldwide  Real Estate Fund  expenses were also reduced by a fee
arrangement  based on cash  balances  left on deposit with the  custodian  and a
directed  brokerage  arrangement where the Fund directs certain portfolio trades
to a broker that, in turn, pays a portion of the Fund's  expenses.  Absent these
arrangements, the management fee would have been 1.00%, the Other Expenses would
have been  4.32% and Total  Portfolio  Expenses  would  have been  5.32% for the
Worldwide Real Estate Fund.


EXAMPLES:

     You would pay the following expenses on a $1,000 investment,  assuming a 5%
annual return on assets:
 
     (a) if you surrender  your CONTRACT at the end of each time period;  (b) if
you do not surrender  your CONTRACT;  (c)if you annuitize your CONTRACT  (except
under certain circumstances).

                                                      TIME PERIODS
                                   1 YEAR      3 YEARS     5 YEARS    10 YEARS

- ------------------------------------------------------------------------------

CONSECO SERIES TRUST
  Balanced                        (a) $85     (a) $123     (a) $154   (a) $255
                                  (b) $23     (b) $ 69     (b) $119   (b) $255
                                  (c) $85     (c) $123     (c) $119   (c) $255
  Equity                          (a) $86     (a) $124     (a) $157   (a) $260
                                  (b) $23     (b) $ 71     (b) $121   (b) $260
                                  (c) $86     (c) $124     (c) $121   (c) $260
  Fixed Income                    (a) $85     (a) $121     (a) $152   (a) $250 
                                  (b) $22     (b) $ 68     (b) $116   (b) $250
                                  (c) $85     (c) $121     (c) $116   (c) $250
  Government Securities           (a) $85     (a) $121     (a) $152   (a) $250
                                  (b) $22     (b) $ 68     (b) $116   (b) $250
                                  (c) $85     (c) $121     (c) $116   (c) $250
  Money Market                    (a) $82     (a) $114     (a) $139   (a) $224
                                  (b) $20     (b) $ 60     (b) $104   (b) $224
                                  (c) $82     (c) $114     (c) $104   (c) $224
 
THE ALGER AMERICAN FUND
  Alger American Growth           (a) $86     (a) $124     (a) $156   (a) $259
                                  (b) $23     (b) $ 71     (b) $121   (b) $259
                                  (c) $86     (c) $124     (c) $121   (c) $259
  Alger American Leveraged
     AllCap                       (a) $87     (a) $129     (a) $165   (a) $276
                                  (b) $25     (b) $ 76     (b) $129   (b) $276
                                  (c) $87     (c) $129     (c) $129   (c) $276
  Alger American MidCap Growth    (a) $86     (a) $126     (a) $159   (a) $264
                                  (b) $23     (b) $ 72     (b) $123   (b) $264 
                                  (c) $86     (c) $126     (c) $123   (c) $264
  Alger American Small
     Capitalization               (a) $87     (a) $127     (a) $161   (a) $269
                                  (b) $24     (b) $ 74     (b) $126   (b) $269
                                  (c) $87     (c) $127     (c) $126   (c) $269

AMERICAN CENTURY VARIABLE
PORTFOLIOS, INC
  VP Income & Growth              (a) $85     (a) $121     (a) $152   (a) $250
                                  (b) $22     (b) $ 68     (b) $116   (b) $250
                                  (c) $85     (c) $121     (c) $116   (c) $250
  VP International                (a) $93     (a) $145     (a) $192   (a) $328
                                  (b) $30     (b) $ 92     (b) $156   (b) $328
                                  (c) $93     (c) $145     (c) $156   (c) $328
  VP Value                        (a) $88     (a) $130     (a) $167   (a) $280
                                  (b) $25     (b) $ 77     (b) $131   (b) $280
                                  (c) $88     (c) $130     (c) $131   (c) $280

BERGER INSTITUTIONAL PRODUCTS
TRUST

  Berger IPT--100                 (a) $88     (a) $130     (a) $167   (a) $280
                                  (b) $25     (b) $ 77     (b) $131   (b) $280
                                  (c) $88     (c) $130     (c) $131   (c) $280
  Berger IPT--Growth and Income   (a) $88     (a) $130     (a) $167   (a) $280
                                  (b) $25     (b) $ 77     (b) $131   (b) $280
                                  (c) $88     (c) $130     (c) $131   (c) $280
  Berger IPT--Small Company
     Growth                       (a) $89     (a) $135     (a) $174   (a) $295
                                  (b) $27     (b) $ 81     (b) $139   (b) $295
                                  (c) $89     (c) $135     (c) $139   (c) $295
  Berger/BIAM IPT--International  (a) $90     (a) $136     (a) $177   (a) $300
                                  (b) $27     (b) $ 83     (b) $141   (b) $300
                                  (c) $90     (c) $136     (c) $141   (c) $300




THE DREYFUS SOCIALLY RESPONSIBLE
GROWTH FUND, INC.
                                  (a) $86     (a) $124     (a) $157   (a) $260
                                  (b) $23     (b) $ 71     (b) $121   (b) $260
                                  (c) $86     (c) $124     (c) $121   (c) $260

DREYFUS STOCK INDEX FUND
                                  (a) $80     (a) $108     (a) $129   (a) $204
                                  (b) $18     (b) $ 55     (b) $ 94   (b) $204
                                  (c) $80     (c) $108     (c) $ 94   (c) $204

DREYFUS VARIABLE INVESTMENT FUND
  Disciplined Stock               (a) $87     (a) $127     (a) $161   (a) $268
                                  (b) $24     (b) $ 73     (b) $125   (b) $268
                                  (c) $87     (c) $127     (c) $125   (c) $268
  International Value             (a) $91     (a) $139     (a) $181   (a) $308
                                  (b) $28     (b) $ 86     (b) $146   (b) $308
                                  (c) $91     (c) $139     (c) $146   (c) $308

FEDERATED INSURANCE SERIES
  Federated High Income Bond II   (a) $86     (a) $124     (a) $156   (a) $258
                                  (b) $23     (b) $ 70     (b) $120   (b) $258
                                  (c) $86     (c) $124     (c) $120   (c) $258
  Federated International
     Equity II                    (a) $90     (a) $138     (a) $179   (a) $305
                                  (b) $28     (b) $ 84     (b) $144   (b) $305
                                  (c) $90     (c) $138     (c) $144   (c) $305
  Federated Utility II            (a) $87     (a) $128     (a) $163   (a) $273
                                  (b) $24     (b) $ 75     (b) $128   (b) $273
                                  (c) $87     (c) $128     (c) $128   (c) $273

INVESCO VARIABLE INVESTMENT FUNDS, INC.
  INVESCO VIF - High Yield        (a) $89     (a) $133     (a) $170   (a) $287
                                  (b) $26     (b) $ 79     (b) $135   (b) $287
                                  (c) $89     (c) $133     (c) $135   (c) $287
  INVESCO VIF - Equity Income     (a) $87     (a) $128     (a) $163   (a) $273
                                  (b) $24     (b) $ 75     (b) $128   (b) $273
                                  (c) $87     (c) $128     (c) $128   (c) $273

JANUS ASPEN SERIES
  Aggressive Growth               (a) $85     (a) $123     (a) $154   (a) $255
                                  (b) $23     (b) $ 69     (b) $119   (b) $255
                                  (c) $85     (c) $123     (c) $119   (c) $255
  Growth                          (a) $85     (a) $121     (a) $151   (a) $248
                                  (b) $22     (b) $ 67     (b) $115   (b) $248
                                  (c) $85     (c) $121     (c) $115   (c) $248

  Worldwide Growth                (a) $85     (a) $122     (a) $153   (a) $252
                                  (b) $22     (b) $ 68     (b) $117   (b) $252
                                  (c) $85     (c) $122     (c) $117   (c) $252

LAZARD RETIREMENT SERIES, INC.
  Lazard Retirement Equity        (a) $90     (a) $138     (a) $179   (a) $305
                                  (b) $28     (b) $ 84     (b) $144   (b) $305
                                  (c) $90     (c) $138     (c) $144   (c) $305
  Lazard Retirement Small Cap     (a) $90     (a) $138     (a) $179   (a) $305
                                  (b) $28     (b) $ 84     (b) $144   (b) $305
                                  (c) $90     (c) $138     (c) $144   (c) $305

LORD ABBETT SERIES FUND, INC.
  Growth and Income               (a) $85     (a) $123     (a) $155   (a) $256
                                  (b) $23     (b) $ 70     (b) $119   (b) $256
                                  (c) $85     (c) $123     (c) $119   (c) $256

MITCHELL HUTCHINS SERIES TRUST
  Growth and Income               (a) $88     (a) $132     (a) $169   (a) $284
                                  (b) $25     (b) $ 78     (b) $133   (b) $284
                                  (c) $88     (c) $132     (c) $133   (c) $284

NEUBERGER BERMAN ADVISERS
MANAGEMENT TRUST
  Limited Maturity Bond           (a) $85     (a) $123     (a) $155   (a) $256
                                  (b) $23     (b) $ 70     (b) $119   (b) $256
                                  (c) $85     (c) $123     (c) $119   (c) $256
  Partners                        (a) $86     (a) $126     (a) $159   (a) $264
                                  (b) $23     (b) $ 72     (b) $123   (b) $264
                                  (c) $86     (c) $126     (c) $123   (c) $264

STRONG OPPORTUNITY FUND II, INC.
  Opportunity Fund II             (a) $89     (a) $135     (a) $175   (a) $296
                                  (b) $27     (b) $ 82     (b) $139   (b) $296
                                  (c) $89     (c) $135     (c) $139   (c) $296

STRONG VARIABLE INSURANCE FUNDS, INC.
  Strong Mid Cap Growth II        (a) $90     (a) $136     (a) $177   (a) $300
                                  (b) $27     (b) $ 83     (b) $141   (b) $300
                                  (c) $90     (c) $136     (c) $141   (c) $300

VAN ECK WORLDWIDE INSURANCE TRUST
  Worldwide Bond                  (a) $89     (a) $135     (a) $174   (a) $295
                                  (b) $27     (b) $ 81     (b) $139   (b) $295
                                  (c) $89     (c) $135     (c) $139   (c) $295
  Worldwide Emerging Markets      (a) $93     (a) $145     (a) $192   (a) $328
                                  (b) $30     (b) $ 92     (b) $156   (b) $328
                                  (c) $93     (c) $145     (c) $156   (c) $328
  Worldwide Hard Assets           (a) $89     (a) $135     (a) $175   (a) $296
                                  (b) $27     (b) $ 82     (b) $139   (b) $296
                                  (c) $89     (c) $135     (c) $139   (c) $296
  Worldwide Real Estate           (a) $87     (a) $127     (a) $161   (a) $269
                                  (b) $24     (b) $ 74     (b) $126   (b) $269
                                  (c) $87     (c) $127     (c) $126   (c) $269


EXPLANATION OF FEE TABLE AND EXAMPLES

     1. The  purpose of the Fee Table is to show you the  various  expenses  you
will incur  directly or  indirectly  with the CONTRACT.  The Fee Table  reflects
expenses of the Separate Account as well as the INVESTMENT PORTFOLIOS.

     2.  Every  year  you can  take  money  out of your  CONTRACT,  without  the
contingent  deferred sales charge, of an amount equal to the greater of: (i) 10%
of the value of your CONTRACT or (ii) the IRS minimum  distribution  requirement
for your CONTRACT if issued as an Individual  Retirement  Annuity,  or (iii) the
total of your  PURCHASE  PAYMENTS  that  have been in the  CONTRACT  more than 7
complete years.

     3. Conseco  Variable  will not charge you the transfer fee even if there is
more than one transfer in a 30-day period during the  ACCUMULATION  PHASE if the
transfer is for the Dollar Cost  Averaging,  Sweep or Rebalancing  Programs.  We
will also not charge you a transfer fee on transfers made at the end of the free
look period. All reallocations made on the same day count as one transfer.

     4. Conseco Variable will not charge the contract  maintenance charge if the
value of your  CONTRACT  is  $50,000  or more.  However,  if you make a complete
withdrawal, we will charge the contract maintenance charge.

     5. Premium taxes are not  reflected.  Premium taxes may apply  depending on
the state where you live.

     6. The assumed average CONTRACT size is $30,000.

     7. THE EXAMPLES SHOULD NOT BE CONSIDERED A REPRESENTATION OF PAST OR FUTURE
EXPENSES. ACTUAL EXPENSES MAY BE GREATER OR LESS THAN THOSE SHOWN.

   There is Condensed Financial Information in Appendix A to this prospectus.

1. THE CONSECO ADVANTAGE ANNUITY CONTRACT

     This Prospectus  describes the Conseco Advantage Fixed and Variable Annuity
CONTRACT offered by Conseco Variable.

     An annuity is a CONTRACT between you, the OWNER,  and an insurance  company
(in this case Conseco Variable), where the insurance company promises to pay you
an income, in the form of ANNUITY PAYMENTS.  Until you decide to begin receiving
ANNUITY  PAYMENTS,  your annuity is in the  ACCUMULATION  PHASE.  Once you begin
receiving ANNUITY PAYMENTS, your CONTRACT switches to the INCOME PHASE.

     The CONTRACT benefits from  TAX-DEFERRAL.  TAX-DEFERRAL  means that you are
not taxed on earnings or  appreciation  on the assets in your CONTRACT until you
take money out of your CONTRACT.

     The  CONTRACT is a variable  annuity.  You can choose  among 40  INVESTMENT
PORTFOLIOS and, depending upon market conditions,  you can make or lose money in
any of these  portfolios.  If you select  the  variable  annuity  portion of the
CONTRACT, the amount of money you are able to accumulate in your CONTRACT during
the ACCUMULATION PHASE depends upon the investment performance of the INVESTMENT
PORTFOLIO(S)  you select.  The amount of the ANNUITY PAYMENTS you receive during
the INCOME PHASE from the variable  annuity portion of the CONTRACT also depends
upon the investment  performance of the INVESTMENT PORTFOLIOS you select for the
INCOME PHASE.

     The CONTRACT contains a FIXED ACCOUNT. The FIXED ACCOUNT offers an interest
rate that is guaranteed to be no less than 3% by Conseco Variable. If you select
the  FIXED  ACCOUNT,  the  amount of money  you are able to  accumulate  in your
CONTRACT during the ACCUMULATION  PHASE depends upon the total interest credited
to your  CONTRACT.  The amount of the ANNUITY  PAYMENTS  you receive  during the
INCOME PHASE from the FIXED  ACCOUNT  portion of the CONTRACT  will remain level
for the entire INCOME PHASE.

     The CONTRACT also contains 3 GUARANTEE PERIODS within the MVA OPTION.  Your
money will earn interest at the rate set by Conseco Variable.  The interest rate
is guaranteed by Conseco  Variable for the time you agree to leave your money in
the GUARANTEE PERIOD. We currently offer GUARANTEE PERIODS for 1, 3 and 5 years.
If you allocate money to a GUARANTEE PERIOD, the amount of money you are able to
accumulate in your CONTRACT during the ACCUMULATION PHASE depends upon the total
interest credited to your CONTRACT. An adjustment to your CONTRACT will apply to
withdrawals,  transfers  or  annuitizations  from the 1, 3 and 5 year  GUARANTEE
PERIODS prior to the end of the selected period.

     As OWNER of the CONTRACT,  you exercise all rights under the CONTRACT.  You
can change the OWNER at any time by notifying  Conseco Variable in writing.  You
and another person can be named JOINT OWNERS. We have described more information
on this in Section 10--Other Information.

2. ANNUITY PAYMENTS (THE INCOME PHASE)

     Under the CONTRACT you can receive regular income payments.  You can choose
the month and year in which those payments  begin. We call that date the ANNUITY
DATE.  Your  ANNUITY  DATE can be any date  selected by you.  Your  ANNUITY DATE
cannot be any earlier than 90 days after we issue the CONTRACT. ANNUITY PAYMENTS
must begin by the earlier of the  ANNUITANT's  90th birthday or the maximum date
allowed by law. You can also choose among income  plans.  We call those  ANNUITY
OPTIONS.

     We ask you to choose your ANNUITY DATE when you purchase the CONTRACT. With
30 days notice to us, you can change the ANNUITY  DATE or ANNUITY  OPTION at any
time before the ANNUITY DATE.  The ANNUITANT is the person whose life we look to
when we determine ANNUITY PAYMENTS.

     You can select an ANNUITY  OPTION any time 30 days before the ANNUITY DATE.
If you do not choose an ANNUITY OPTION,  we will assume that you selected Option
2 which provides a life annuity with 10 years of guaranteed payments.

     On the ANNUITY DATE the value of your CONTRACT,  less any premium tax, plus
any market  value  adjustment  (which may be  positive  or  negative),  less any
contingent deferred sales charge, and less any contract  maintenance charge will
be applied under the ANNUITY OPTION you selected.  If you select an ANNUITY DATE
that is at least 4 years  after  your  CONTRACT  was  issued  and you  choose an
ANNUITY OPTION that has a life  contingency or is for a minimum of 5 years,  the
value of your CONTRACT,  less any premium tax and less any contract  maintenance
charge  will be applied  under the ANNUITY  OPTION you  selected.  A  contingent
deferred sales charge will not be deducted under these circumstances.

     During the INCOME  PHASE,  you can  choose to have  payments  come from the
INVESTMENT PORTFOLIOS,  the FIXED ACCOUNT or both. Payments cannot come from the
MVA OPTION during the INCOME PHASE. If you don't tell us otherwise, your ANNUITY
PAYMENTS  will  be  based  on  the  investment  allocations  in  the  INVESTMENT
PORTFOLIOS and FIXED ACCOUNT that were in place on the ANNUITY DATE.

     If you choose to have any portion of your  ANNUITY  PAYMENTS  come from the
INVESTMENT  PORTFOLIO(S),  the dollar  amount of your payment will depend upon 3
things:

     1)   the  value of your  CONTRACT  in the  INVESTMENT  PORTFOLIO(S)  on the
          ANNUITY DATE;

     2)   the 3% or 5% (as you  selected)  assumed  investment  rate used in the
          annuity table for the CONTRACT; and

     3)   the performance of the INVESTMENT PORTFOLIO(S) you selected.

You can  choose  either a 5% or a 3%  assumed  investment  rate.  If the  actual
performance exceeds the 3% or 5% (as you selected) assumed investment rate, your
ANNUITY PAYMENTS will increase. Similarly, if the actual investment rate is less
than 3% or 5% (as you selected) your ANNUITY PAYMENTS will decrease.

     Unless you notify us  otherwise,  we will pay the ANNUITY  PAYMENTS to you.
You can change the payee at any time prior to the ANNUITY DATE.  Income from any
distribution will be reported to you for tax purposes.

     You can choose one of the  following  ANNUITY  OPTIONS or any other ANNUITY
OPTION which is acceptable to Conseco  Variable.  After ANNUITY  PAYMENTS begin,
you cannot change the ANNUITY OPTION.


     OPTION 1.  INCOME  FOR A  SPECIFIED  PERIOD.  We will pay an  income  for a
specific number of years in equal installments.

     OPTION  2. LIFE  ANNUITY  WITH 5, 10 OR 20 YEARS  GUARANTEED.  We will make
monthly ANNUITY  PAYMENTS so long as the ANNUITANT is alive.  However,  when the
ANNUITANT  dies,  if we have made  ANNUITY  PAYMENTS  for less than the selected
guaranteed  period,  we will then continue to make ANNUITY PAYMENTS for the rest
of the guaranteed period to the beneficiary.

     OPTION 3.  INCOME OF  SPECIFIED  AMOUNT.  We will pay income of a specified
amount until the principal and interest are exhausted.

     OPTION 4. JOINT AND SURVIVOR ANNUITY. We will make monthly ANNUITY PAYMENTS
so long as the  ANNUITANT and a joint  ANNUITANT are both alive.  When either of
these  people  die,  the  amount  of the  ANNUITY  PAYMENTS  we will make to the
survivor  can be equal to 100%,  66 2/3% or 50% of the amount that we would have
paid if both were alive.

     ANNUITY PAYMENTS are made monthly unless you have less than $5,000 to apply
toward a payment.  In that case,  Conseco  Variable  may make a single  lump sum
payment to you.  Likewise,  if your  ANNUITY  PAYMENTS  would be less than $50 a
month,  Conseco  Variable  has the right to change the  frequency of payments so
that your ANNUITY PAYMENTS are at least $50.

3. PURCHASE

PURCHASE PAYMENTS

     A  PURCHASE  PAYMENT  is the  money  you give us to buy the  CONTRACT.  The
minimum we will accept is $5,000 when the CONTRACT is bought as a  NON-QUALIFIED
CONTRACT.  If you are buying the  CONTRACT as part of an  Individual  Retirement
Annuity (IRA),  the minimum we will accept is $2,000.  For each GUARANTEE PERIOD
of the MVA  OPTION,  a minimum of $2,000 is  required.  The maximum we accept is
$2,000,000 without our prior approval.

You can make  additional  PURCHASE  PAYMENTS of $500 or more to a  NON-QUALIFIED
CONTRACT  and $50 to an IRA  CONTRACT.  However,  if you  select  the  automatic
premium check option,  you can make  additional  payments of $200 each month for
NON-QUALIFIED CONTRACTS and $50 each month for IRA CONTRACTS.

ALLOCATION OF PURCHASE PAYMENTS

     When you purchase a CONTRACT, we will allocate your PURCHASE PAYMENT to the
FIXED ACCOUNT, the GUARANTEE PERIODS of the MVA OPTION and/or one or more of the
INVESTMENT PORTFOLIOS you have selected. CURRENTLY, YOU CAN ALLOCATE MONEY TO UP
TO 15 INVESTMENT  PORTFOLIOS AT ANY ONE TIME.  If you make  additional  PURCHASE
PAYMENTS,  we will allocate them in the same way as your first PURCHASE  PAYMENT
unless  you tell us  otherwise.  Currently,  the  minimum  amount  which  can be
allocated  to any of the  GUARANTEE  PERIODS  of the MVA  OPTION is  $2,000.  We
reserve the right to change this amount in the future.

     Once we receive your  PURCHASE  PAYMENT and the necessary  information,  we
will issue your  CONTRACT  and allocate  your first  PURCHASE  PAYMENT  within 2
business days. If you do not provide us all of the information  needed,  we will
contact you. If for some reason we are unable to complete this process  within 5
business  days,  we will either send back your money or get your  permission  to
keep it until we get all of the necessary information.  If you add more money to
your  CONTRACT by making  additional  PURCHASE  PAYMENTS,  we will credit  these
amounts to your  CONTRACT  within one business day. Our business day closes when
the New York Stock Exchange closes, usually 4:00 P.M. Eastern time.

FREE LOOK

     If you change your mind about owning the CONTRACT, you can cancel it within
10 days after receiving it (or whatever period is required in your state).  When
you CANCEL the  CONTRACT  within this time  period,  Conseco  Variable  will not
assess a contingent deferred sales charge. On the day we receive your request we
will return the value of your  CONTRACT.  In some states,  we may be required to
refund your PURCHASE  PAYMENT.  If you have purchased the CONTRACT as an IRA, we
are required to give you back your PURCHASE PAYMENT if you decide to cancel your
CONTRACT  within 10 days after  receiving it (or whatever  period is required in
your state).

ACCUMULATION UNITS

     The ACCUMULATION  UNIT value for each account was arbitrarily set initially
at $10.00.  The value of the  variable  annuity  portion of your  CONTRACT  will
increase or decrease depending upon the investment performance of the INVESTMENT
PORTFOLIO(S)  you choose.  In order to keep track of the value of your CONTRACT,
we use a unit of measure we call an  ACCUMULATION  UNIT. (An  ACCUMULATION  UNIT
works like a share of a mutual fund.) During the INCOME PHASE of the CONTRACT we
call the unit an ANNUITY UNIT.

     Every business day we determine the value of an ACCUMULATION  UNIT for each
of the INVESTMENT  PORTFOLIOS by multiplying the ACCUMULATION UNIT value for the
previous period by a factor for the current period. The factor is determined by:

     1.  dividing the value of an INVESTMENT  PORTFOLIO  share at the end of the
current  period  (and any  charges  for  taxes)  by the  value of an  INVESTMENT
PORTFOLIO share for the previous period; and

     2. subtracting the daily amount of the insurance charges.

     The value of an ACCUMULATION UNIT may go up or down from day to day.

     When you make a PURCHASE PAYMENT, we credit your CONTRACT with ACCUMULATION
UNITS.  The number of ACCUMULATION  UNITS credited is determined by dividing the
amount of the PURCHASE PAYMENT allocated to an INVESTMENT PORTFOLIO by the value
of the ACCUMULATION UNIT for that INVESTMENT PORTFOLIO.

     We  calculate  the  value  of an  ACCUMULATION  UNIT  for  each  INVESTMENT
PORTFOLIO after the New York Stock Exchange closes each day and then credit your
CONTRACT.

   EXAMPLE:

     On Wednesday we receive an additional  PURCHASE PAYMENT of $4,000 from you.
You have told us you want this to go to the Equity Portfolio. When the New
York Stock Exchange closes on that Wednesday,  we determine that the value of an
ACCUMULATION  UNIT for the Equity Portfolio  is $12.25.  We then  divide $4,000 
by $12.25  and credit  your  CONTRACT  on  Wednesday  night  with  326.53
ACCUMULATION UNITS for the Equity Portfolio.

4. INVESTMENT OPTIONS

INVESTMENT PORTFOLIOS

     The CONTRACT offers 40 INVESTMENT  PORTFOLIOS  which are listed below.  You
can  invest  in up to 15  INVESTMENT  PORTFOLIOS  at any  one  time.  Additional
INVESTMENT PORTFOLIOS may be available in the future.

     Shares of the funds are offered in connection with certain variable annuity
contracts  and  variable  life  insurance  policies  of various  life  insurance
companies  which may or may not be  affiliated  with Conseco  Variable.  Certain
INVESTMENT  PORTFOLIOS are also sold directly to QUALIFIED  plans.  The funds do
not believe that offering their shares in this manner will be disadvantageous to
you.

     Conseco  Variable  may enter into  certain  arrangements  under which it is
reimbursed  by  the  INVESTMENT   PORTFOLIOS'   advisers,   distributors  and/or
affiliates for the administrative services which it provides to the portfolios.

     YOU  SHOULD  READ  THE   PROSPECTUSES  FOR  THESE  FUNDS  CAREFULLY  BEFORE
INVESTING. COPIES OF THESE PROSPECTUSES ARE ATTACHED TO THIS PROSPECTUS.

   CONSECO SERIES TRUST

     Conseco  Series Trust is a mutual fund with  multiple  portfolios.  Conseco
Series  Trust is managed by  Conseco  Capital  Management,  Inc.  The  following
portfolios are available under the CONTRACT:

   Balanced Portfolio (formerly, Asset Allocation Portfolio)
   Equity Portfolio (formerly, Common Stock Portfolio)
   Fixed Income Portfolio (formerly, Corporate Bond Portfolio)
   Government Securities Portfolio
   Money Market Portfolio

   THE ALGER AMERICAN FUND

     The Alger  American  Fund is a mutual fund with multiple  portfolios.  Fred
Alger Management,  Inc. serves as the Fund's investment  adviser.  The following
portfolios are available under the CONTRACT:

   Alger American Growth Portfolio
   Alger American Leveraged AllCap Portfolio
   Alger American MidCap Growth Portfolio
   Alger American Small Capitalization Portfolio

   AMERICAN CENTURY VARIABLE PORTFOLIOS, INC.

     American Century Variable Portfolios,  Inc. is a series of funds managed by
American  Century  Investment  Management,  Inc. The  following  portfolios  are
available under the CONTRACT:

   VP Income & Growth
   VP International
   VP Value (long-term capital growth with income as a secondary objective)

   BERGER INSTITUTIONAL PRODUCTS TRUST

     Berger  Institutional  Products  Trust  is  a  mutual  fund  with  multiple
portfolios.  Berger Associates, Inc. is the investment adviser to all portfolios
except the  Berger/BIAM  IPT--International  Fund.  BBOI  Worldwide,  LLC is the
adviser to the Berger/BIAM IPT--International Fund. The following portfolios are
available under the CONTRACT:

   Berger IPT--100 Fund (long-term capital appreciation)
   Berger IPT--Growth and Income Fund
   Berger IPT--Small Company Growth Fund
   Berger/BIAM IPT--International Fund

   THE DREYFUS SOCIALLY RESPONSIBLE GROWTH FUND, INC.

     The  Dreyfus  Socially  Responsible  Growth  Fund,  Inc.  is managed by The
Dreyfus  Corporation.  Dreyfus has hired NCM Capital  Management  Group, Inc. to
serve as sub-investment  adviser and provide day-to-day management of the Fund's
investments.

   DREYFUS STOCK INDEX FUND

     The Dreyfus Corporation serves as the Fund's manager. Dreyfus has hired its
affiliate,  Mellon Equity Associates,  to serve as the Fund's index fund manager
and provide day-to-day management of the Fund's investments.

   DREYFUS VARIABLE INVESTMENT FUND

     The  Dreyfus  Variable  Investment  Fund is a  mutual  fund  with  multiple
portfolios.  The  Dreyfus  Corporation  serves as the  investment  adviser.  The
following portfolios are available under the CONTRACT:

     Disciplined   Stock  Portfolio   (seeks  to  outperform  the  total  return
performance of the Standard & Poor's 500 Composite Stock Price Index)

   International Value Portfolio

   FEDERATED INSURANCE SERIES

     Federated  Insurance  Series  is a mutual  fund with  multiple  portfolios.
Federated  Investment  Management Company is the investment adviser. The adviser
changed its name from  Federated  Advisers to  Federated  Investment  Management
Company on March 31, 1999.  Federated Global Investment  Management Corp. is the
sub-adviser  of the  Federated  International  Equity  Fund  II.  The  following
portfolios are available under the CONTRACT:

   Federated High Income Bond Fund II
   Federated International Equity Fund II
   Federated Utility Fund II

   INVESCO VARIABLE INVESTMENT FUNDS, INC.

     INVESCO  Variable  Investment  Funds,  Inc. is a mutual fund with  multiple
portfolios.  INVESCO Funds Group, Inc. is the investment adviser.  The following
portfolios are available under the CONTRACT:

   INVESCO VIF - High Yield Fund (seeks high level of current income)
   INVESCO VIF - Equity Income Fund (formerly, INVESCO VIF-Industrial Income
                 Portfolio)(seeks high current income with
                 growth of capital as a secondary goal)

   JANUS ASPEN SERIES

     The Janus Aspen Series is a mutual fund with multiple  portfolios which are
advised by Janus Capital  Corporation.  The following  portfolios  are available
under the CONTRACT:

   Aggressive Growth Portfolio
   Growth Portfolio
   Worldwide Growth Portfolio

   LAZARD RETIREMENT SERIES, INC.

     Lazard Retirement Series,  Inc. is a mutual fund with multiple  portfolios.
Lazard  Asset  Management,  a  division  of  Lazard  Freres  & Co.  LLC,  is the
investment  manager for each portfolio.  The following  portfolios are available
under the CONTRACT:

   Lazard Retirement Equity Portfolio
   Lazard Retirement Small Cap Portfolio

   LORD ABBETT SERIES FUND, INC.

     Lord Abbett  Series Fund,  Inc. is a mutual fund managed by Lord,  Abbett &
Co. The following portfolio is available under the CONTRACT:

   Growth and Income Portfolio

   MITCHELL HUTCHINS SERIES TRUST

     Mitchell  Hutchins Series Trust is a mutual fund with multiple  portfolios.
Mitchell  Hutchins Asset Management Inc.  provides  advisory and  administrative
services to the Fund. The following portfolio is available under the CONTRACT:

   Growth and Income Portfolio

   NEUBERGER BERMAN ADVISERS MANAGEMENT TRUST

     Each portfolio of Neuberger  Berman Advisers  Management Trust invests in a
corresponding series of Advisers Managers Trust. All series of Advisers Managers
Trust are  managed  by  Neuberger  Berman  Management  Inc.  The  following  are
available under the CONTRACT:

   Limited Maturity Bond Portfolio
   Partners Portfolio (capital growth)

   STRONG OPPORTUNITY FUND II, INC.

     Strong  Opportunity  Fund II is a mutual  fund  managed  by Strong  Capital
Management, Inc. The following portfolio is available under the CONTRACT:

   Opportunity Fund II (capital growth)

   STRONG VARIABLE INSURANCE FUNDS, INC.

     Strong  Variable  Insurance  Funds,  Inc.  is a mutual  fund with  multiple
series.  Strong Capital Management,  Inc. serves as the investment adviser.  The
following series is available under the CONTRACT:

   Strong Mid Cap Growth Fund II (formerly, Growth Fund II)

   VAN ECK WORLDWIDE INSURANCE TRUST

     Van Eck Worldwide Insurance Trust is a mutual fund with multiple portfolios
which are managed by Van Eck Associates  Corporation.  The following  portfolios
are available under the CONTRACT:

   Worldwide Bond Fund
   Worldwide Emerging Markets Fund
   Worldwide Hard Assets Fund
   Worldwide Real Estate Fund

VOTING RIGHTS

     Conseco  Variable is the legal OWNER of the  INVESTMENT  PORTFOLIO  shares.
However,  Conseco Variable believes that when an INVESTMENT  PORTFOLIO  solicits
proxies in  conjunction  with a vote of  shareholders,  it is required to obtain
from you and other OWNERS  instructions as to how to vote those shares.  When we
receive those instructions,  we will vote all of the shares we own in proportion
to those  instructions.  Should Conseco Variable  determine that it is no longer
required to comply with the above, we will vote the shares in our own right.

SUBSTITUTION

     Conseco Variable may, in the interest of shareholders, deem it necessary to
discontinue  one or more of the  INVESTMENT  PORTFOLIOS or substitute one of the
Investment  Portfolios you have selected with another Investment  Portfolio.  We
will notify you of our intent to do this.  We will obtain prior  approval by the
Securities and Exchange Commission before any such change is made.


THE FIXED ACCOUNT

     You can invest in the one year FIXED ACCOUNT of Conseco Variable. The FIXED
ACCOUNT  offers  an  interest  rate  that is  guaranteed  to be no less  than 3%
annually by Conseco Variable.  If you select the FIXED ACCOUNT,  your money will
be placed with the other general assets of Conseco Variable.

THE MVA OPTION

     The  CONTRACT  also  offers  three  GUARANTEE  PERIODS of the market  value
adjustment  option (MVA  OPTION).  A GUARANTEE  PERIOD is the period of time for
which  interest  is  credited  in  the  market  value  adjustment  option.  Each
allocation  or  transfer  to the MVA OPTION  creates  one or more new  GUARANTEE
PERIODS.  We  currently  offer  GUARANTEE  PERIODS of 1, 3 and 5 years.  You can
allocate  your  PURCHASE  PAYMENT  or  transfer  money  to any of the  currently
available periods.

     The  GUARANTEE  PERIODS of the MVA  OPTION  offer  interest  rates that are
guaranteed  by Conseco  Variable.  Interest  rates may differ  from time to time
because of changes in market conditions.  The interest rates set for a GUARANTEE
PERIOD for new  PURCHASE  PAYMENTS  may be  different  from the  interest  rates
offered for money already in the GUARANTEE PERIODS. We set interest rates at our
discretion.  Once we set an interest  rate for a GUARANTEE  PERIOD,  it will not
change during that period.

     If you do not  specify a GUARANTEE  PERIOD at the time of renewal,  we will
select  the same  GUARANTEE  PERIOD  that just  finished  as long as it does not
extend  beyond the latest  ANNUITY DATE. If it does, we will choose the one year
period. If there is no GUARANTEE PERIOD for the same period  available,  the one
year period will be selected.  If it is not  available,  the next longest period
will be selected.

     If you take money out (whether by withdrawal, transfer or annuitization) of
the  GUARANTEE  PERIOD before the end of the period in excess of the free amount
(see below), an adjustment will be made to the amount withdrawn. This adjustment
is referred to as a market value  adjustment.  The market value  adjustment  can
increase or decrease the amount you take out of your  CONTRACT.  However,  after
the first  year in a period,  you can make one  withdrawal  each year of up to a
total of 10% of the value of your MVA OPTION in that period and no market  value
adjustment will be made to that withdrawal (free amount).

     We will not apply a market  value  adjustment  for any  withdrawals  in the
following situations:

o    to pay a death benefit;

o    to pay fees or charges under the CONTRACT;

o    amounts which you withdraw or transfer  during the 30-day period before the
     end of the GUARANTEE PERIOD;

o    when your  CONTRACT  switches to the INCOME PHASE if your ANNUITY  PAYMENTS
     begin  after the 4th year from the date your  CONTRACT  was  issued and you
     have chosen an ANNUITY  OPTION that provides for a life  contingency  or is
     for a period of at least 5 years; or

o    withdrawals of the free amount.

     The market value  adjustment is  determined by comparing the U.S.  Treasury
rate which was in effect at the beginning of the GUARANTEE PERIOD for the length
of the GUARANTEE PERIOD selected versus the current U.S. Treasury Rate as of the
date of the  withdrawal or transfer for the number of years  remaining  (rounded
up) plus .005. The U.S. Treasury Rate is the Bloomberg  published  Treasury rate
found in the Wall Street Journal or on the Bloomberg  System,  representing  the
last trade made in the Treasury market for the applicable  maturities related to
the product.  In general,  if interest  rates have dropped  between the time you
allocated your money to the GUARANTEE PERIOD and the time you took it out, there
will be a positive  adjustment to the value of your  CONTRACT.  But, if interest
rates have increased  between the time you allocated your money to the GUARANTEE
PERIOD and the time you took it out, there will be a negative adjustment.

     Appendix  B  contains  more  information  regarding  how  Conseco  Variable
calculates the market value adjustment, including examples.

TRANSFERS

     You can  transfer  money  among the FIXED  ACCOUNT,  the MVA OPTION and the
INVESTMENT  PORTFOLIOS.  However,  you  cannot  be  invested  in  more  than  15
INVESTMENT  PORTFOLIOS,  the 3  GUARANTEE  PERIODS of the MVA OPTION  and/or the
FIXED ACCOUNT at any time.

   TRANSFERS DURING THE ACCUMULATION PHASE.

     You can make one transfer in a 30-day period during the ACCUMULATION  PHASE
without  charge.  You can make a transfer to or from the FIXED ACCOUNT,  the MVA
OPTION  and to or from any  INVESTMENT  PORTFOLIO.  Transfers  from a  GUARANTEE
PERIOD of the MVA  OPTION  before  the end of the  period  may be  subject to an
adjustment.  If you make more than one transfer in a 30-day  period,  a transfer
fee of $25 may be  deducted.  The  following  apply to any  transfer  during the
ACCUMULATION PHASE:

     1. The minimum  amount  which you can transfer is $500 or your entire value
in the  INVESTMENT  PORTFOLIO,  or $2,000 into any  GUARANTEE  PERIOD of the MVA
OPTION or the FIXED ACCOUNT.  This requirement is waived if the transfer is 
pursuant to the dollar cost averaging or rebalancing programs.

     2. You must leave at least  $500 in each  INVESTMENT  PORTFOLIO,  GUARANTEE
PERIOD of the MVA OPTION or the FIXED ACCOUNT  after you make a transfer  unless
the entire amount is being  transferred.  Transfers out of the FIXED ACCOUNT are
limited to 20% of the value of your CONTRACT every 6 months.

     3.  Your  request  for a  transfer  must  clearly  state  which  INVESTMENT
PORTFOLIO(S),  the  GUARANTEE  PERIOD of the MVA OPTION or the FIXED ACCOUNT are
involved in the transfer.

     4. Your  request for transfer  must clearly  state how much the transfer is
for.

   TRANSFERS DURING THE INCOME PHASE.

     You can only make two transfers every year during the INCOME PHASE. The two
transfers are free. We measure a year from the  anniversary of the day we issued
your CONTRACT. The following apply to any transfer during the INCOME PHASE:

     1. You can make transfers at least 30 days before the due date of the first
ANNUITY PAYMENT for which the transfer will apply.

     2. The minimum  amount  which you can transfer is $500 or your entire value
in the INVESTMENT PORTFOLIO.

     3. You must leave at least $500 in each INVESTMENT  PORTFOLIO (or $0 if you
are transferring the entire amount) after a transfer.

     4. No transfers  can be made between the FIXED  ACCOUNT and the  INVESTMENT
PORTFOLIOS. You may only make transfers between the INVESTMENT PORTFOLIOS.

     This product is not designed for professional market timing  organizations.
Conseco Variable reserves the right to modify the transfer privileges  described
above.

     TELEPHONE TRANSFERS.  You can elect to make transfers by telephone. You can
also  authorize  someone else to make transfers for you. If you own the CONTRACT
with a JOINT OWNER,  unless Conseco  Variable is instructed  otherwise,  Conseco
Variable will accept  instructions  from either you or the other OWNER.  Conseco
Variable will use reasonable procedures to confirm that instructions given us by
telephone are genuine.  All telephone calls will be recorded and the caller will
be asked to produce  personalized  data about the OWNER  before we will make the
telephone transfer.  We will send you a written confirmation of the transfer. If
Conseco Variable fails to use such  procedures,  we may be liable for any losses
due to unauthorized or fraudulent instructions.

DOLLAR COST AVERAGING PROGRAM

     The Dollar Cost Averaging Program allows you to  systematically  transfer a
set amount either monthly,  quarterly,  semi-annually or annually from the Money
Market   Portfolio  or  the  FIXED  ACCOUNT  to  any  of  the  other  INVESTMENT
portfolio(s).  You cannot  transfer  to the MVA OPTION  under this  program.  By
allocating  amounts on a regular  schedule  as opposed to  allocating  the total
amount at one  particular  time,  you may be less  susceptible  to the impact of
market fluctuations.

     You must have at least  $2,000 in the Money  Market  Portfolio or the FIXED
ACCOUNT in order to participate in the Dollar Cost Averaging Program.

     All Dollar Cost Averaging  transfers will be made on the first business day
of the month.  Dollar  Cost  Averaging  must be for 36-60  months.  Dollar  Cost
Averaging  will end when the value in the Money  Market  Portfolio  or the FIXED
ACCOUNT is zero. We will notify you when that happens.

     If you participate in the Dollar Cost Averaging Program, the transfers made
under the program are not taken into account in determining any transfer fee.

REBALANCING PROGRAM

     Once your money has been  allocated  among the INVESTMENT  PORTFOLIOS,  the
performance of each portfolio may cause your  allocation to shift.  If the value
of your  CONTRACT  is at  least  $5,000,  you  can  direct  us to  automatically
rebalance  your CONTRACT to return to your original  percentage  allocations  by
selecting  our  Rebalancing  Program.  You can  tell  us  whether  to  rebalance
quarterly,  semi-annually  or annually.  We will measure  these periods from the
date  you  selected.  You  must  use  whole  percentages  in 1%  increments  for
rebalancing.  There will be no  rebalancing  within the FIXED ACCOUNT or the MVA
OPTION.  You can  discontinue  rebalancing  at any  time.  You can  change  your
rebalancing  requests at any time in writing  which we must  receive  before the
next  rebalancing  date. If you  participate  in the  Rebalancing  Program,  the
transfers made under the program are not taken into account in  determining  any
transfer fee.

EXAMPLE:

     Assume  that you  want  your  initial  PURCHASE  PAYMENT  split  between  2
INVESTMENT  PORTFOLIOS.  You want 40% to be in the Fixed Income Portfolio and
60% to be in Growth  Portfolio.  Over the next 2 1/2 months the bond market does
very well  while  the  stock  market  performs  poorly.  At the end of the first
quarter,  the Fixed Income  Portfolio  now  represents  50% of your holdings
because  of its  increase  in value.  If you had  chosen  to have your  holdings
rebalanced  quarterly,  on the first day of the next quarter,  Conseco  Variable
would sell some of your units in the Fixed Income Portfolio to bring its value
back to 40% and use the  money to buy  more  units in the  Growth  Portfolio  to
increase those holdings to 60%.

ASSET ALLOCATION PROGRAM

     We  understand  the  importance  to you of having  advice  from a financial
adviser regarding your investments in the CONTRACT (asset  allocation  program).
Certain  investment  advisers  have  made  arrangements  with us to  make  their
services  available  to you.  Conseco  Variable  has not  made  any  independent
investigation  of these advisers and is not endorsing such programs.  You may be
required to enter into an advisory  agreement  with your  investment  adviser to
have the fees paid out of your CONTRACT during the ACCUMULATION PHASE.
 
     Conseco  Variable  will,  pursuant to an agreement with you, make a partial
withdrawal  from  the  value of your  CONTRACT  to pay for the  services  of the
investment  adviser.  If the CONTRACT is  NON-QUALIFIED,  the withdrawal will be
treated  like any other  distribution  and may be included  in gross  income for
federal tax purposes. Further, if you are under age 59 1/2, it may be subject to
a tax penalty.  If the CONTRACT is QUALIFIED,  the withdrawal for the payment of
fees may not be treated as a taxable distribution if certain conditions are met.
Additionally,  any  withdrawals  for this purpose may be subject to a contingent
deferred  sales  charge.  You should  consult a tax  adviser  regarding  the tax
treatment of the payment of investment adviser fees from your CONTRACT.

SWEEP PROGRAM

     You can elect to transfer  (sweep) your  earnings from the FIXED ACCOUNT to
the INVESTMENT PORTFOLIOS on a periodic and systematic basis.

5. EXPENSES

     There are charges and other  expenses  associated  with the  CONTRACT  that
reduce the return on your investment in the CONTRACT. These charges and expenses
are:

INSURANCE CHARGES

     Each day,  Conseco  Variable  makes a deduction for its insurance  charges.
Conseco  Variable  does  this as part of its  calculation  of the  value  of the
ACCUMULATION UNITS and the ANNUITY UNITS.

     The  insurance  charge has two parts:  1) the  mortality  and expense  risk
charge and 2) the administrative charge.

o    MORTALITY  AND EXPENSE  RISK  CHARGE.  This  charge is equal,  on an annual
     basis,  to 1.25% of the average daily value of the CONTRACT  invested in an
     INVESTMENT PORTFOLIO, after expenses have been deducted. This charge is for
     the   insurance   benefits   provided   under  the   CONTRACT  and  certain
     administrative and distribution expenses associated with the CONTRACT.

o    ADMINISTRATIVE CHARGE. This charge is equal, on an annual basis, to .15% of
     the  average  daily  value  of  the  CONTRACT  invested  in  an  INVESTMENT
     PORTFOLIO,  after expenses have been deducted. This charge may be increased
     but  will not  exceed  .25% of the  average  daily  value  of the  CONTRACT
     invested in an INVESTMENT PORTFOLIO,  after expenses have been deducted. We
     will give you 60 days' notice if this charge is  increased.  This charge is
     for certain administrative expenses.

CONTRACT MAINTENANCE CHARGE

     During the  ACCUMULATION  PHASE,  every year on the anniversary of the date
when your CONTRACT was issued,  Conseco  Variable deducts $30 from your CONTRACT
as a contract maintenance charge. We reserve the right to change this charge but
it will not be more  than $60 each  year.  No  contract  maintenance  charge  is
deducted  during the INCOME  PHASE.  This charge is for  certain  administrative
expenses associated with the CONTRACT.

     Under current  practices,  Conseco  Variable does not deduct this charge if
the value of your CONTRACT is $50,000 or more. Conseco Variable may some time in
the future discontinue this practice and deduct the charge.

     If you  make  a  complete  withdrawal  from  your  CONTRACT,  the  contract
maintenance  charge  will also be  deducted.  The charge will be deducted if the
ANNUITY DATE is other than an anniversary.

CONTINGENT DEFERRED SALES CHARGE

     During the ACCUMULATION PHASE, you can make withdrawals from your CONTRACT.
Conseco Variable keeps track of each PURCHASE PAYMENT.

     Every year you can take money out of your CONTRACT,  without charge,  of an
amount equal to the greater of:

o    10% of the value of your  CONTRACT  (if you do not use the 10% in any year,
     it may not be carried over to the next year), or

o    the IRS minimum distribution requirement for this CONTRACT if it was issued
     under an Individual Retirement Annuity, or

o    the total of your  PURCHASE  PAYMENTS  that have been in the CONTRACT  more
     than 7  complete  years.  Withdrawals  in excess of these  amounts  will be
     charged a contingent deferred sales charge which equals:

NO. OF YEARS                                        CONTINGENT
FROM RECEIPT                                      DEFERRED SALES
OF PURCHASE PAYMENT                                   CHARGE
================================================================
First Year........................................       7%
Second Year.......................................       7%
Third Year........................................       6%
Fourth Year.......................................       5%
Fifth Year........................................       4%
Sixth Year........................................       3%
Seventh Year......................................       2%
Eighth Year and more..............................       0%

     In addition, the following circumstances further limit or reduce withdrawal
charges:

o    for issue ages up to 52, there is no contingent  deferred sales charge made
     after the 15th CONTRACT year and later;

o    for issue ages 53 to 56, there is no contingent  deferred sales charge made
     after you attain age 67 or later;

o    for issue ages 57 and later, any otherwise  applicable  contingent deferred
     sales  charge  will be  multiplied  by a  factor  ranging  from .9 to 0 for
     CONTRACT years one through ten and later, respectively.

     The  contingent  deferred  sales charge is assessed  against each  PURCHASE
PAYMENT  withdrawn and will reduce the  remaining  value of your  CONTRACT.  For
purposes of the  contingent  deferred  sales  charge,  Conseco  Variable  treats
withdrawals as coming from the oldest  purchase  payment  first.  The contingent
deferred sales charge  compensates us for expenses  associated  with selling the
CONTRACT.

     Withdrawals  from a GUARANTEE  PERIOD of the MVA OPTION may also be subject
to a market value  adjustment.  (See  Appendix B for  information  on the market
value adjustment.)

     NOTE: For tax purposes,  withdrawals are generally  considered to have come
from earnings first.

     Conseco  Variable does not assess the  contingent  deferred sales charge on
death  benefits or on any payments paid out as ANNUITY  PAYMENTS if your ANNUITY
DATE is at least four years after we issue your CONTRACT and your ANNUITY OPTION
has a life contingency or is for a minimum of 5 years.

REDUCTION OR ELIMINATION OF THE CONTINGENT DEFERRED SALES CHARGE

     Conseco  Variable  will reduce or  eliminate  the amount of the  contingent
deferred sales charge when the CONTRACT is sold under circumstances which reduce
its sales expenses.  Some examples are: if there is a large group of individuals
that will be purchasing  the CONTRACT or a prospective  purchaser  already had a
relationship  with  Conseco  Variable.   Conseco  Variable  will  not  deduct  a
contingent  deferred  sales  charge  when a  CONTRACT  is issued to an  officer,
director  or  employee  or  Conseco  Variable  or  any of  its  affiliates.  Any
circumstances  resulting  in the  reduction  or  elimination  of the  contingent
deferred sales charge requires our prior approval. In no event will reduction or
elimination of the contingent  deferred sales charge be permitted where it would
be unfairly discriminatory to any person.

TRANSFER FEE

     You can make one free transfer every 30 days during the ACCUMULATION PHASE.
If you make more than one  transfer in a 30-day  period,  you could be charged a
transfer  fee of $25 per  transfer.  We reserve the right to change the transfer
fee. The  transfer fee is deducted  from the account from which the transfer was
made.  If the  entire  amount in the  account  is  transferred,  the fee will be
deducted from the amount  transferred.  If you transfer money from more than one
account,  the charge is deducted from the account with the largest balance.  The
two transfers permitted each year during the INCOME PHASE are free.

     All  reallocations  made in the same day count as one  transfer.  Transfers
made at the end of the free look period by us are not counted in determining the
transfer fee. If the transfer is part of the Dollar Cost Averaging Program,  the
Rebalancing  Program or the Sweep Program it will not count in  determining  the
transfer fee.

     Transfers from a GUARANTEE  PERIOD of the MVA OPTION may also be subject to
a market value  adjustment.  (See Appendix B for information on the market value
adjustment.)

PREMIUM TAXES

     Some states and other governmental entities (e.g.,  municipalities)  charge
premium taxes or similar taxes.  Conseco Variable is responsible for the payment
of these  taxes and will make a  deduction  from the value of the  CONTRACT  for
them.  These  taxes are due either when the  CONTRACT is issued or when  ANNUITY
PAYMENTS begin. It is Conseco  Variable's current practice to deduct these taxes
when either  ANNUITY  PAYMENTS  begin or upon  partial or full  surrender of the
CONTRACT.  Conseco  Variable  may in the future  discontinue  this  practice and
assess the charge when the tax is due.  Premium taxes currently range from 0% to
3.5%, depending on the jurisdiction.

INCOME TAXES

     Conseco  Variable  will deduct from the CONTRACT for any income taxes which
it incurs  because of the  CONTRACT.  At the present time, we are not making any
such deductions.

INVESTMENT PORTFOLIO EXPENSES

     There  are  deductions  from and  expenses  paid out of the  assets  of the
various  INVESTMENT  PORTFOLIOS,  which  are  described  in  the  attached  fund
prospectuses.

6. TAXES

     Note: Conseco Variable has prepared the following information on taxes as a
general  discussion  of the  subject.  It is not  intended  as tax advice to any
individual.   You  should   consult   your  own  tax  adviser   about  your  own
circumstances.  Conseco  Variable  has included in the  statement of  additional
information an additional discussion regarding taxes.

ANNUITY CONTRACTS IN GENERAL

     Annuity  contracts  are a means of setting  aside  money for future  needs,
usually retirement.  Congress recognized how important saving for retirement was
and provided special rules in the Internal Revenue Code (Code) for annuities.

     Simply  stated,  these  rules  provide  that  you  will not be taxed on the
earnings  on the money held in your  annuity  contract  until you take the money
out. This is referred to as  TAX-DEFERRAL.  There are different  rules as to how
you  will be taxed  depending  on how you  take  the  money  out and the type of
CONTRACT--QUALIFIED or NON-QUALIFIED (see following sections).

     You,  as the  OWNER,  will not be taxed on  increases  in the value of your
CONTRACT  until a  distribution  occurs--either  as a  withdrawal  or as ANNUITY
PAYMENTS.  When  you  make a  withdrawal  you are  taxed  on the  amount  of the
withdrawal  that is earnings.  For ANNUITY  PAYMENTS,  different  rules apply. A
portion of each ANNUITY  PAYMENT is treated as a partial return of your PURCHASE
PAYMENTS and will not be taxed.  The  remaining  portion of the ANNUITY  PAYMENT
will be treated as ordinary  income.  How the ANNUITY PAYMENT is divided between
taxable and non-taxable  portions depends upon the period over which the ANNUITY
PAYMENTS  are  expected to be made.  ANNUITY  PAYMENTS  received  after you have
received all of your PURCHASE PAYMENTS are fully includible in income.

     When a  NON-QUALIFIED  CONTRACT  is owned by a  non-natural  person  (e.g.,
corporation or certain other entities other than a trust holding the CONTRACT as
an agent for a natural person), the CONTRACT will generally not be treated as an
annuity for tax purposes.

QUALIFIED AND NON-QUALIFIED CONTRACTS

     If you  purchase the  CONTRACT as an  individual  and not under any pension
plan,  specially  sponsored program or an individual  retirement  annuity,  your
CONTRACT is referred to as a NON-QUALIFIED CONTRACT.

     If you purchase  the CONTRACT  under a pension  plan,  specially  sponsored
program or an individual  retirement annuity,  your CONTRACT is referred to as a
QUALIFIED CONTRACT.

WITHDRAWALS--NON-QUALIFIED CONTRACTS

     If you make a withdrawal from your CONTRACT, the Code generally treats such
a withdrawal as first coming from earnings and then from your PURCHASE PAYMENTS.
Such withdrawn earnings are includible in income.

     The Code also provides that any amount  received under an annuity  CONTRACT
which is  included  in income may be  subject  to a  penalty.  The amount of the
penalty  is  equal to 10% of the  amount  that is  includible  in  income.  Some
withdrawals will be exempt from the penalty. They include any amounts:

     (1)  paid on or after you reach age 59 1/2;

     (2)  paid after you die;

     (3)  paid if you become  totally  disabled  (as that term is defined in the
          Code);

     (4)  paid in a series of  substantially  equal  payments  made annually (or
          more frequently) for life or a period not exceeding life expectancy;

     (5)  paid under an immediate annuity; or

     (6)  which come from PURCHASE PAYMENTS made prior to August 14, 1982.


WITHDRAWALS--QUALIFIED CONTRACTS

If you  make a  withdrawal  from  your  qualified  Contract,  a  portion  of the
withdrawal is treated as taxable  income.  This portion  depends on the ratio of
the  pre-tax  Purchase  Payments  to the  after-tax  Purchase  Payments  in your
Contract. If all of your Purchase Payments were made with pre-tax money then the
full amount of any withdrawal is includible in taxable income. Special rules may
apply to withdrawals from certain types of qualified Contracts.

The Code also provides that any amount received under a qualified Contract which
is included in income may be subject to a penalty.  The amount of the penalty is
equal to 10% of the amount that is  includible  in income.  This penalty will be
increased to 25% for withdrawals from SIMPLE IRA's within the first two years of
your Contract.  Some withdrawals  will be exempt from the penalty.  They include
any amounts:

     (1)  paid on or after you reach age 59 1/2;

     (2)  paid after you die;

     (3)  paid if you become totally disabled (as that term is defined in Code);

     (4)  paid to you after leaving your employment in a series of substantially
          equal  payments  made annually (or more  frequently)  under a lifetime
          annuity;

     (5)  paid to you after you have attained age 55 and left your employment;

     (6)  paid for certain allowable medical expenses (as defined in the Code);

     (7)  paid pursuant to a qualified domestic relations order;

     (8)  paid from an IRA for medical insurance (as defined in the Code);

     (9)  paid from an IRA for qualified higher education expenses; or

     (10) up to $10,000 for qualified first time homebuyer  expenses (as defined
          in the Code).

The  exceptions in (5) and (7) above do not apply to IRAs.  The exception in (4)
above applies to IRAs but without the requirement of leaving employment.

We have  provided a more  complete  discussion  in the  Statement of  Additional
Information.

WITHDRAWALS - TAX-SHELTERED ANNUITIES

The Code limits the withdrawal of amounts attributable to purchase payments made
by owners under a salary reduction agreement.  Withdrawals can only be made when
a Contract Owner:

     (1)  reaches age 59 1/2;

     (2)  leaves his or her job;

     (3)  dies;

     (4)  becomes disabled (as that term is defined in the Code);

     (5)  in the case of hardship; or

     (6)  pursuant  to  a  qualified  domestic  relations  order,  if  otherwise
          permitted.

However,  in the case of  hardship,  the owner can only  withdraw  the  purchase
payments and not any earnings.


DIVERSIFICATION

     The Code provides that the underlying  investments  for a variable  annuity
must satisfy certain  diversification  requirements in order to be treated as an
annuity CONTRACT.  Conseco Variable believes that the INVESTMENT  PORTFOLIOS are
being managed so as to comply with the requirements.

INVESTOR CONTROL

     Neither the Code nor the Internal  Revenue  Service  Regulations  issued to
date provide  guidance as to the  circumstances  under which you, because of the
degree of control you exercise over the underlying investments,  and not Conseco
Variable  would  be  considered  the  OWNER  of the  shares  of  the  INVESTMENT
PORTFOLIOS. If you are considered the owner of the shares, it will result in the
loss of the favorable  tax  treatment  for the  CONTRACT.  It is unknown to what
extent  under  federal  tax  law  OWNERS  are  permitted  to  select  INVESTMENT
PORTFOLIOS,  to make transfers among the INVESTMENT PORTFOLIOS or the number and
type of INVESTMENT  PORTFOLIOS  OWNERS may select from without being  considered
the owner of the shares.  If any guidance is provided  which is considered a new
position,  then the guidance would generally be applied prospectively.  However,
if such  guidance  is  considered  not to be a new  position,  it may be applied
retroactively.  This would mean that you, as the OWNER of the CONTRACT, could be
treated as the OWNER of the INVESTMENT PORTFOLIOS.

     Due to the uncertainty in this area, Conseco Variable reserves the right to
modify the CONTRACT as  reasonably  deemed  necessary to maintain  favorable tax
treatment.

7. ACCESS TO YOUR MONEY

     You can have access to the money in your CONTRACT:

o    by making a withdrawal (either a partial or a complete withdrawal);

o    by electing to receive ANNUITY PAYMENTS; or

o    when a death benefit is paid to your BENEFICIARY.

Withdrawals can only be made during the ACCUMULATION PHASE.

     When you make a  complete  withdrawal,  you will  receive  the value of the
CONTRACT  on the day you made the  withdrawal,  less any  applicable  contingent
deferred  sales  charge,  less any premium tax less,  any  contract  maintenance
charge and plus or minus any market value  adjustment  (which may be positive or
negative).  (See Section 5--Expenses for a discussion of the charges and Section
4--Investment  Options--The  MVA  OPTION  and  Appendix  B for a  discussion  of
withdrawals from the MVA OPTION.)

     You must tell us which account (INVESTMENT PORTFOLIO(s),  GUARANTEE PERIODS
of the MVA OPTION  and/or the FIXED  ACCOUNT)  you want the  withdrawal  to come
from. Under most  circumstances,  the amount of any partial  withdrawal from any
INVESTMENT  PORTFOLIO,  GUARANTEE  PERIOD of the MVA OPTION or the FIXED ACCOUNT
must be for at least  $500.  Conseco  Variable  requires  that  after a  partial
withdrawal is made there must be at least $500 left in your CONTRACT.

     Conseco  Variable will pay the amount of any withdrawal from the INVESTMENT
PORTFOLIOS  within 7 days of your request in good order unless the suspension of
payments or transfers provision (see below) is in effect.

     INCOME  TAXES, TAX  PENALTIES  AND CERTAIN  RESTRICTIONS  MAY APPLY TO ANY
WITHDRAWAL YOU MAKE.

There are limits to the amount you can withdraw  from a Qualified  plan referred
to as a 403(b) plan. For a more complete explanation, see section 6. - Taxes and
the discussionin the Statement of Additional Information.

SYSTEMATIC WITHDRAWAL PROGRAM

     The  Systematic  Withdrawal  Program  allows you to choose to receive  your
automatic  payments either monthly,  quarterly,  semi-annually or annually.  You
must have at least $5,000 in your CONTRACT to start the program. You cannot take
systematic  withdrawals  from any  GUARANTEE  PERIOD of the MVA OPTION.  You can
instruct us to withdraw a specific amount which can be a percentage of the value
of  your  CONTRACT  or a  dollar  amount.  All  systematic  withdrawals  will be
withdrawn  from the  Investment  Portfolios  and the Fixed Account on a pro-rata
basis. The systematic withdrawal program will end any time you designate. If you
make a partial  withdrawal outside the program and the value of your CONTRACT is
less than $5,000 the program will automatically terminate. Conseco Variable does
not have any charge for this program,  however, the withdrawal may be subject to
a contingent  deferred sales charge. For a discussion of the contingent deferred
sales charge, see Section 5--Expenses.

     All  systematic  withdrawals  will be paid on the last  business day of the
month (beginning with the first full month after you bought your CONTRACT).

     You may not participate in the Systematic Withdrawal Program and the Dollar
Cost Averaging Program at the same time.

     INCOME TAXES, TAX PENALTIES AND CERTAIN RESTRICTIONS MAY APPLY TO 
SYSTEMATIC WITHDRAWALS.

SUSPENSION OF PAYMENTS OR TRANSFERS

     Conseco  Variable  may be  required  to suspend or  postpone  payments  for
withdrawals or transfers for any period when:

     1. the New York Stock Exchange is closed (other than customary  weekend and
holiday closings);

     2. trading on the New York Stock Exchange is restricted;

     3. an  emergency  exists  as a result  of which  disposal  of shares of the
INVESTMENT  PORTFOLIOS is not reasonably  practicable or Conseco Variable cannot
reasonably value the shares of the INVESTMENT PORTFOLIOS;

     4. during any other period when the Securities and Exchange Commission,  by
order, so permits for the protection of OWNERS.

     Conseco  Variable has reserved the right to defer  payment for a withdrawal
or  transfer  from the FIXED  ACCOUNT  and/or  the MVA option  for the  period
permitted by law but not for more than six months.

8. PERFORMANCE

     Conseco  Variable may  periodically  advertise  performance  of the annuity
investment in the various INVESTMENT PORTFOLIOS. Conseco Variable will calculate
performance by determining the percentage change in the value of an ACCUMULATION
UNIT by  dividing  the  increase  (decrease)  for that  unit by the value of the
ACCUMULATION  UNIT at the  beginning  of the  period.  This  performance  number
reflects the deduction of the insurance charges and the fees and expenses of the
investment  portfolio.  It does not  reflect  the  deduction  of any  applicable
contract  maintenance charge and contingent deferred sales charge. The deduction
of any applicable  contract  maintenance  charge and  contingent  deferred sales
charge  would  reduce the  percentage  increase or make  greater any  percentage
decrease.  Any advertisement will also include standardized average annual total
return  figures which reflect the deduction of the insurance  charges,  contract
maintenance  charge,  contingent deferred sales charge and the fees and expenses
of the INVESTMENT PORTFOLIO.

     For periods  starting  prior to the date the CONTRACTS  were first offered,
the performance will be based on the historical performance of the corresponding
portfolios,  modified to reflect the charges and  expenses of the CONTRACT as if
the  CONTRACT  had  been  in   existence   during  the  period   stated  in  the
advertisement.  These  figures  should  not be  interpreted  to  reflect  actual
historic performance.

     Conseco  Variable may, from time to time,  include in its  advertising  and
sales  materials,   tax  deferred  compounding  charts  and  other  hypothetical
illustrations,  which may  include  comparisons  of  currently  taxable  and tax
deferred investment programs, based on selected tax brackets.

9. DEATH BENEFIT

UPON YOUR DEATH

     If you die before ANNUITY PAYMENTS begin, Conseco Variable will pay a death
benefit to your  BENEFICIARY  (see below).  If you have a JOINT OWNER, the death
benefit will be paid when the first OWNER dies.  The surviving  JOINT OWNER will
be treated as the BENEFICIARY.

     If death  occurs  prior to age 90, the amount of the death  benefit will be
the greater of:

     (1) the value of your CONTRACT at the time Conseco Variable receives proof 
of death and a payment election; or

     (2) the total PURCHASE  PAYMENTS you have made,  less any adjusted  partial
withdrawals, increased by 5% each year up to the date of death.

     Adjusted  partial  withdrawal  means the amount of the  partial  withdrawal
     multiplied by the amount of the death benefit just before the partial 
     withdrawal divided by the value of your  CONTRACT  just  before the partial
     withdrawal.  A partial  withdrawal is the amount paid to you plus any taxes
     withheld less any contingent deferred sales charge.

     If death occurs at age 90 or later,  the death benefit will be the CONTRACT
value at the time  Conseco  Variable  receives  proof  of  death  and a  payment
election.

     The entire  death  benefit must be paid within 5 years of the date of death
unless the BENEFICIARY elects to have the death benefit payable under an ANNUITY
OPTION.  The death benefit payable under an ANNUITY OPTION must be paid over the
BENEFICIARY's  lifetime or for a period not extending  beyond the  BENEFICIARY's
life expectancy. Payment must begin within one year of the date of death. If the
BENEFICIARY  is the spouse of the OWNER,  he/she can  continue  the  CONTRACT in
his/her own name at the then current value. If a lump sum payment is elected and
all the necessary  requirements are met, the payment will be made within 7 days.
Different rules may apply in the case of an Individual Retirement Annuity.

     If you or any JOINT OWNER (who is not the ANNUITANT) dies during the INCOME
PHASE, any remaining  payments under the ANNUITY OPTION elected will continue at
least as rapidly as under the method of  distribution  prior to the death of the
OWNER or JOINT  OWNER.  If you die  during  the INCOME  PHASE,  the  BENEFICIARY
becomes  the OWNER.  If any JOINT  OWNER  dies  during  the  INCOME  PHASE,  the
surviving JOINT OWNER, if any, will be treated as the primary  BENEFICIARY.  Any
other BENEFICIARY on record at the time of death will be treated as a contingent
BENEFICIARY.  Different rules may apply in the case of an Individual  Retirement
Annuity.

DEATH OF ANNUITANT

     If the  ANNUITANT,  who is not an OWNER or JOINT  OWNER,  dies  during  the
ACCUMULATION  PHASE, you can name a new ANNUITANT.  Unless another  ANNUITANT is
named  within  30 days of the  death  of the  ANNUITANT,  you  will  become  the
ANNUITANT.  However,  if the  OWNER is a  non-natural  person  (for  example,  a
corporation),  then the death of the  ANNUITANT  will be treated as the death of
the OWNER, and a new ANNUITANT may not be named.

     Upon the death of the ANNUITANT during the INCOME PHASE, the death benefit,
if any,  will be as  provided  for in the  ANNUITY  OPTION  selected.  The death
benefit will be paid at least as rapidly as under the method of  distribution in
effect at the ANNUITANT'S death.

10. OTHER INFORMATION

CONSECO VARIABLE

     Conseco Variable Insurance Company was originally  organized in 1937. Prior
to  October 7,  1998,  Conseco  Variable  Insurance  Company  was known as Great
American Reserve Insurance Company. In certain states, we may still use the name
Great American  Reserve  Insurance  Company until our name change is approved in
the state. It is principally engaged in the life insurance business in 49 states
and the  District of Columbia.  Conseco  Variable is a stock  company  organized
under the laws of the state of Texas and is an indirect wholly-owned  subsidiary
of Conseco,  Inc.  Headquartered  in Carmel,  Indiana,  Conseco,  Inc. is one of
middle America's leading sources for investment, insurance and lending products.
Through  its  subsidiaries  and a  nationwide  network of  insurance  agents and
finance dealers, Conseco, Inc. provides solutions for both wealth protection and
wealth creation to more than 12 million customers.

There is more information about Conseco Variable below.
 
THE SEPARATE ACCOUNTS

     Conseco  Variable has established two separate  accounts to hold the assets
that underlie the CONTRACTS.  One account,  Conseco  Variable Annuity Account F,
serves  the  variable  annuity  portion of the  CONTRACT.  Prior to May 1, 1999,
Conseco  Variable Annuity Account F was known as Great American Reserve Variable
Annuity Account F. The other separate  account,  Conseco Market Value Adjustment
Account,  serves  the  portion of the  CONTRACT  that may be subject to a market
value adjustment.  Prior to May 1, 1999, Conseco Market Value Adjustment Account
was known as Great American Reserve Market Value Adjustment  Account.  The Board
of Directors of Conseco  Variable adopted a resolution to establish the Separate
Accounts  under Texas  Insurance  law on September  26, 1997.  Conseco  Variable
Annuity Account F is registered with the Securities and Exchange Commission as a
unit investment trust under the Investment Company Act of 1940. Conseco Variable
Annuity Account F is divided into sub-accounts.  Conseco Market Value Adjustment
Account is not registered with the Securities and Exchange Commission.

     The assets of the Separate Accounts are held in Conseco  Variable's name on
behalf of the Separate Accounts and legally belong to Conseco Variable. However,
those assets that underlie the CONTRACTS,  are not chargeable  with  liabilities
arising out of any other business Conseco Variable may conduct.  All the income,
gains and losses  (realized  or  unrealized)  resulting  from  these  assets are
credited to or charged against the CONTRACTS and not against any other CONTRACTS
Conseco Variable may issue.

DISTRIBUTOR

     Conseco Equity Sales,  Inc. (CES),  11815 N. Pennsylvania  Street,  Carmel,
Indiana 46032,  acts as the  distributor of the CONTRACTS.  CES, an affiliate of
Conseco Variable, is registered as a broker-dealer under the Securities Exchange
Act of 1934. CES is a member of the National  Association of Securities Dealers,
Inc.

     Commissions  will  be  paid  to  broker-dealers  who  sell  the  CONTRACTS.
Broker-dealers  commissions  may cost up to 8.25% of PURCHASE  PAYMENTS  and may
include  reimbursement of promotional or distribution  expenses  associated with
the marketing of the  CONTRACTS.  Conseco  Variable  may, by agreement  with the
broker-dealer,  pay commissions as a combination of a certain  percentage amount
at the time of sale and a trail  commission.  This combination may result in the
broker-dealer  receiving more  commission over time than would be the case if it
had elected to receive only a  commission  at the time of sale.  The  commission
rate paid to the broker-dealer will depend upon the nature and level of services
provided by the broker-dealer.

OWNERSHIP

     The  CONTRACT is a group  allocated  fixed and  variable  deferred  annuity
CONTRACT. This group CONTRACT is issued to a CONTRACT holder, for the benefit of
the  participants  in the  group.  You are a  participant  in the group and will
receive  a  certificate  evidencing  your  ownership.  You,  as the  OWNER  of a
certificate, are entitled to all the rights and privileges of ownership. As used
in this  prospectus,  the term  CONTRACT  refers  to your  certificate.  In some
states,  an  individual  fixed and  variable  deferred  annuity  CONTRACT may be
available  instead,  which is identical to the group CONTRACT  described in this
prospectus except that it is issued directly to the OWNER.

     Spousal JOINT OWNERS are allowed with this CONTRACT (except if it is issued
pursuant  to a  QUALIFIED  plan).  Upon the death of  either  JOINT  OWNER,  the
surviving  OWNER  will be the  designated  BENEFICIARY.  Any  other  BENEFICIARY
designation  at the time the  CONTRACT  was  issued  or as may have  been  later
changed will be treated as a contingent BENEFICIARY unless otherwise indicated.

BENEFICIARY

     The  BENEFICIARY  is the  person(s) or entity you name to receive any death
benefit. The BENEFICIARY is named at the time the CONTRACT is issued.  Unless an
irrevocable  BENEFICIARY  has been named,  you can change the BENEFICIARY at any
time before you die.

ASSIGNMENT

     You can assign the  CONTRACT  at any time  during  your  lifetime.  Conseco
Variable  will not be bound by the  assignment  until it  receives  the  written
notice of the assignment. Conseco Variable will not be liable for any payment or
other action we take in accordance with the CONTRACT before we receive notice of
the assignment. AN ASSIGNMENT MAY BE A TAXABLE EVENT.

     If  the  CONTRACT  is  issued  pursuant  to a  QUALIFIED  plan,  there  are
limitations on your ability to assign the CONTRACT.

ADDITIONAL INFORMATION

     Conseco  Variable  is  subject  to the  informational  requirements  of the
Securities   Exchange  Act  of  1934,  as  amended.   In  accordance  with  such
requirements,  we file reports and other  information with the SEC. Such reports
and  other  information  we file can be  inspected  and  copied.  Copies  can be
obtained at the public  reference  facilities of the SEC at Room 1024, 450 Fifth
Street, N.W., Washington,  D.C. 20549, or at the regional offices in Chicago and
New York.  The  addresses  of these  regional  offices are as follows:  500 West
Madison Street,  Chicago,  Illinois 60661 and 7 World Trade Center,  13th Floor,
New York,  New York 10048.  Copies of such material also can be obtained by mail
from  the  Public  Reference  Section  of the  SEC at 450  Fifth  Street,  N.W.,
Washington,  D.C.  20549,  upon payment of the fees  prescribed by the rules and
regulations of the SEC at prescribed rates.

     Registration  statements  have been filed with the SEC,  Washington,  D.C.,
under the Securities Act of 1933 as amended,  relating to the CONTRACTS  offered
by this  prospectus.  This  prospectus  does not contain all the information set
forth  in the  registration  statements  and the  exhibits  filed as part of the
registration   statements.   Reference  should  be  made  to  such  registration
statements  and  exhibits  for  further  information   concerning  the  Separate
Accounts,  Conseco Variable and its general account,  the INVESTMENT  PORTFOLIOS
and the CONTRACT.

SELECTED FINANCIAL INFORMATION OF CONSECO VARIABLE

     The  selected  financial  information  set forth below was derived from the
audited  financial  statements of Conseco  Variable  Insurance  Company ("we" or
"Conseco  Variable").  Our balance sheets at December 31, 1998 and 1997, and our
statements  of  operations,  shareholder's  equity  and cash flows for the years
ended  December 31, 1998,  1997 and 1996,  and the notes thereto were audited by
PricewaterhouseCoopers LLP, independent accountants,  and are included elsewhere
herein.  The selected  financial  information  set forth below should be read in
conjunction  with the  financial  statements  and notes of Conseco  Variable and
"Management's  Discussion  and  Analysis of Financial  Condition  and Results of
Operations"  appearing  elsewhere  herein.  The  financial  information  for all
periods  reflects  the effect of the  December  31,  1994,  merger of  Jefferson
National Life Insurance  Company  ("Jefferson  National") into Conseco Variable.
This merger has been  accounted  for as a pooling of interests;  therefore,  the
assets and  liabilities  of Jefferson  National  have been combined with Conseco
Variable  at their book values and the  financial  data is  presented  as if the
merger had occurred prior to the periods presented.

<TABLE>
<CAPTION>
                                                                                                      Prior basis (a)          
                                                                                                      ---------------          
                                                                                       Four            Eight
                                          Year           Year           Year          months          months         Year
                                          ended          ended          ended          ended           ended         ended
                                      December 31,   December 31,   December 31,   December 31,     August 31,   December 31,
                                          1998           1997           1996           1995            1995          1994
                                          ----           ----           ----           ----            ----          ----
                                                                         (Dollars in millions)
STATEMENT OF
   OPERATIONS DATA
<S>                                       <C>          <C>              <C>             <C>            <C>           <C>   
Insurance policy income.............      $  73.6      $  75.7          $  81.4         $  31.8        $  60.5       $ 98.6
Net investment income...............        198.0        222.6            218.4            74.2          136.4        187.9
Net investment  gains...............         18.5         13.3              2.7            12.5            7.3           .2
Total revenues......................        290.1        311.6            302.5           118.5          204.2        286.7
Total benefits and expenses.........        242.9        250.3            261.4            92.7          159.5        225.2
Income before income taxes..........         47.2         61.3             41.1            25.8           44.7         61.5
Net income   .......................         30.6         39.2             25.7            16.1           28.2         38.8

BALANCE SHEET
   DATA - PERIOD END
Investments  .......................     $2,607.5     $2,500.5         $2,382.8        $2,484.8                    $2,217.9
Total assets .......................      2,911.7      2,771.7          2,680.5         2,756.8                     2,625.0
Insurance liabilities...............      2,370.4      2,235.0          2,189.9         2,176.6                     2,241.8
Total liabilities...................      2,506.6      2,354.8          2,283.6         2,314.2                     2,260.1
Shareholder's equity ...............        405.1        416.9            396.9           442.6                       364.9
<FN>
(a)  Financial data for the periods  subsequent to August 31, 1995,  reflect the
     adoption of a new basis of  accounting  under the "push  down"  method as a
     result of the acquisition of all of the common stock of Conseco  Variable's
     parent not previously  owned by Conseco,  Inc.  Accordingly,  data prior to
     August 31, 1995, may not be comparable  with subsequent  data.  Significant
     accounting  adjustments  recorded  as a result of the  adoption  of the new
     basis  include:  (i) an  increase  of  $59.0  million  to cost of  policies
     purchased;  (ii) a reduction of $27.0 million to cost of policies produced;
     (iii) a reduction of $15.1  million to  goodwill;  (iv) an increase of $1.2
     million to insurance  liabilities;  and (v) the establishment of a deferred
     income  tax  liability  to reflect  the  income  tax  effects of all of the
     accounting adjustments.
</FN>
</TABLE>


BUSINESS OF CONSECO VARIABLE

     Background

     Conseco  Variable,  with total assets of $2.9 billion at December 31, 1998,
markets tax-qualified annuities and certain employee  benefit-related  insurance
products through  professional  independent  agents.  Since August 1995, Conseco
Variable has been a wholly owned  subsidiary  of Conseco,  Inc.  ("Conseco"),  a
financial  services  holding  company  engaged in business in the  insurance and
consumer and commercial finance industries.

     Our company was organized as a Texas  corporation and commenced  operations
in 1937.  Prior to its name change in October 1998,  Conseco  Variable was named
Great American Reserve Insurance Company.  Our main  administrative  offices are
located  at  11825  N.  Pennsylvania  Street,  Carmel,  Indiana  46032,  and our
telephone number is (317) 817-3700.

     MARKETING

     We primarily  utilize  independent  market  specialists  to distribute  our
products.  We do not have fixed costs associated with  recruiting,  training and
maintaining  employee agents.  Rather,  in-house  marketing  personnel  develop,
direct and support the external distribution channels through which our products
are marketed.

     COLLECTED INSURANCE PREMIUMS

     In accordance  with generally  accepted  accounting  principles,  ("GAAP"),
insurance  policy  income as shown in our  statement of  operations  consists of
premiums  we  receive  for  policies  having  life  contingencies  or  morbidity
features.  For annuity and  universal  life  contracts  without  such  features,
premiums  collected  are not reported as revenues,  but as deposits to insurance
liabilities.  We recognize  revenues for these products over time in the form of
investment income and surrender or other charges.

<TABLE>
<CAPTION>
     Total premiums collected were as follows:

                                                                                      1998         1997          1996
                                                                                      ----         ----          ----
                                                                                             (Dollars in millions)
Premiums collected:

   Annuities:
<S>                                                                                   <C>          <C>         <C>    
     Variable (first-year)..........................................................  $267.2       $126.9      $  37.9
     Variable (renewal).............................................................    43.8         46.1         43.6
                                                                                        ----         ----         ----
       Subtotal - variable annuities................................................   311.0        173.0         81.5
                                                                                       -----        -----         ----
     Flexible-premium deferred annuities (first-year)...............................     6.7         17.0         15.4
     Flexible-premium deferred annuities (renewal)..................................    26.8         28.4         27.9
                                                                                        ----         ----         ----
       Subtotal - flexible premium deferred annuities...............................    33.5         45.4         43.3
                                                                                        ----         ----         ----
     Single-premium immediate annuities.............................................    31.1         10.6         17.2
                                                                                        ----         ----         ----

         Total annuities............................................................   375.6        229.0        142.0
                                                                                       -----        -----        -----

   Life insurance:
     First-year.....................................................................     1.5          1.5          2.1
     Renewal........................................................................    37.3         40.9         45.0
                                                                                        ----         ----         ----

       Total life insurance.........................................................    38.8         42.4         47.1
                                                                                        ----         ----         ----

   Accident and health and other:
     First-year.....................................................................    10.4         12.3         11.1
     Renewal........................................................................    15.6         16.6         18.2
                                                                                        ----         ----         ----
         Total - accident and health and other......................................    26.0         28.9         29.3
                                                                                        ----         ----         ----

   Total first-year premiums........................................................   316.9        168.3         83.7
   Total renewal premiums...........................................................   123.5        132.0        134.7
                                                                                       -----        -----        -----

         Total premiums collected...................................................  $440.4       $300.3       $218.4
                                                                                      ======       ======       ======
</TABLE>

     Annuities

     We  market   several   basic  types  of  annuities:   variable   annuities,
flexible-premium  deferred  annuities  ("FPDAs")  and  single-premium  immediate
annuities ("SPIAs").

     Variable  Annuities.  Variable annuities  accounted for $311.0 million,  or
70.6 percent, of our total premiums collected in 1998. Variable annuities,  sold
on a single-premium or  flexible-premium  basis,  differ from fixed annuities in
that the original principal value may fluctuate, depending on the performance of
assets allocated  pursuant to various  investment options chosen by the contract
owner.  Variable  annuities  offer contract  owners a fixed interest option or a
variable rate of return based upon the specific investment portfolios into which
premiums may be directed.

     Flexible-Premium Deferred Annuities.  FPDAs accounted for $33.5 million, or
7.6 percent,  of our total premiums collected in 1998. FPDAs allow more than one
premium payment, usually on a salary reduction basis. FPDAs are marketed through
networks of educator market  specialists  primarily to teachers and employees of
not-for-profit   institutions  as  tax-qualified   salary-reduction   retirement
programs as permitted under Section 403(b) of the Code. A tax-qualified  annuity
purchased  under  Section  403(b) is similar to  contributions  made to a 401(k)
plan,  but with  different  (and  somewhat more  generous)  rules on the maximum
amount of  current  income  which may be  contributed  by the  participant  on a
pre-tax basis. Generally, a participant may elect to defer (through the purchase
of a  tax-qualified  annuity  under a 403(b)  plan) a percentage  of  includible
compensation  limited by statute and subject to a maximum of $10,000 per year in
1998.

     Our FPDAs  typically have a guaranteed  crediting rate for the first policy
year that  exceeds the  minimum  annual  guaranteed  rate of at least 3 percent.
After the first year, the crediting rate may be changed at least  annually.  The
policyholder  is permitted to withdraw  all or part of the  accumulation  value,
less a surrender  charge for withdrawals  during an initial penalty period of up
to 12 years. The initial surrender charges range from 6 percent to 12 percent of
the accumulation value and decline over the penalty period.

     Single-Premium  Immediate Annuities.  SPIAs accounted for $31.1 million, or
7.1 percent,  of our total  premiums  collected  in 1998.  SPIAs are designed to
provide a series of periodic  payments  for a fixed  period of time or for life,
according to the  policyholder's  choice at the time of issue. Once the payments
begin,  the amount,  frequency and length of time for which they are payable are
fixed. SPIAs often are purchased by persons at or near retirement age who desire
a steady stream of payments over a future period of years. The single premium is
often the payout from a terminated annuity contract.  The implicit interest rate
on SPIAs is based on market  conditions when the policy is issued and averaged 7
percent at December 31, 1998.

     Life Insurance

     Life  insurance  products,   consisting  of  interest-sensitive   life  and
traditional life products,  accounted for $38.8 million,  or 8.8 percent, of our
total premiums  collected in 1998.  Although we no longer  actively market these
products,  we continue to have a substantial block of in-force policies on which
renewal premiums are collected.

     Interest-sensitive   life  insurance  products  (including  universal  life
products)  provide whole life insurance with adjustable  rates of return related
to current interest rates. The principal  differences between our universal life
products and other life insurance  products are policy provisions  affecting the
amount and timing of premium payments. Universal life policyholders may vary the
frequency  and size of their  premium  payments,  and policy  benefits  may also
fluctuate according to such payments.  Premium payments under the other policies
may not be varied by the policyholders.

     Life  insurance  products also include  whole life and term life  products.
Under whole life policies,  the policyholder generally pays a level premium over
the policyholder's expected lifetime. The annual premium for a whole life policy
is generally  higher than the premium for comparable term insurance  coverage in
the early years of the policy's  life,  but is generally  lower than the premium
for comparable term insurance  coverage in the later years of the policy's life.
These  policies  combine  insurance  protection  with a savings  component  that
increases in amount gradually over the life of the policy.  The policyholder may
borrow  against the  savings  generally  at a rate of  interest  lower than that
available  from other  lending  sources.  The  policyholder  may also  choose to
surrender  the  policy and  receive  the  accumulated  cash  value  rather  than
continuing  the insurance  protection.  Term life products  offer pure insurance
protection for a specified period of time - typically 5, 10 or 20 years.

     Accident and Health and Other

     Accident and health and other products accounted for $26.0 million,  or 5.9
percent,  of our total premiums collected in 1998. We offer group dental,  group
disability,  blanket  student  accident  and a limited  amount  of other  health
insurance  products.  Group  dental  coverage  provides a range of benefits  for
dental care and related procedures.  Disability products provide defined monthly
benefits up to  specified  levels in the case of  disability.  Student  accident
products  provide limited  supplemental  reimbursement  coverage to students for
accidents  and  sickness.  Our health  business  is subject to the risk that our
claim  experience  will deviate  from the  assumptions  used in setting  premium
rates.  However,  we have the  right to  change  rates to  correct  for  adverse
experience  every six months on many group  policies and annually on all others.
Experience  may be  adversely  affected  by  increases  in the  cost of  medical
treatment and the extent to which insureds utilize covered services.

     INVESTMENTS

     Conseco Capital Management,  Inc. ("CCM"), a registered  investment adviser
wholly owned by Conseco,  manages our  investment  portfolio.  CCM's  investment
philosophy  is to maintain a largely  investment-grade  fixed-income  portfolio,
provide  adequate   liquidity  for  expected   liability   durations  and  other
requirements and maximize total return through active investment management.

     Investment  activities  are an integral  part of our  business;  investment
income is a significant  component of our total revenues.  Profitability of many
of our insurance products is significantly  affected by spreads between interest
yields on  investments  and rates  credited on insurance  liabilities.  Although
substantially  all credited rates on FPDAs may be changed  annually,  changes in
crediting rates may not be sufficient to maintain targeted investment spreads in
all  economic  and  market  environments.  In  addition,  competition  and other
factors,  including the impact of the level of surrenders and  withdrawals,  may
limit our ability to adjust or to maintain  crediting rates at levels  necessary
to avoid  narrowing of spreads under certain market  conditions.  As of December
31,  1998,  the  average  yield,  computed  on the cost basis of our  investment
portfolio,  was 7.2 percent,  and the average interest rate credited or accruing
to total insurance  liabilities,  excluding  interest bonuses guaranteed for the
first year of the annuity contract only, was 5.1 percent.

     For  additional   information  regarding  our  investment  portfolio,   see
"Management's  Discussion  and  Analysis of Financial  Condition  and Results of
Operations - Investments" and the notes to our financial statements.

     COMPETITION

     Our  business  operates  in a  highly  competitive  environment.  The  life
insurance  industry consists of a large number of insurance  companies,  many of
which are substantially larger and have greater financial resources, broader and
more diversified product lines and larger staffs than those of Conseco Variable.
An expanding  number of banks,  securities  brokerage  firms and other financial
intermediaries also market insurance products or offer competing products,  such
as mutual fund products,  traditional  bank investments and other investment and
retirement funding alternatives. In most areas, competition is based on a number
of  factors,   including   pricing,   service   provided  to  distributors   and
policyholders,  and ratings. We must also compete with other insurers to attract
and retain the allegiance of agents.

     Marketing   companies,   agents  who  market  insurance  products,   school
districts,  financial  institutions and policyholders use the financial strength
ratings  assigned to an insurer by independent  rating agencies as one factor in
determining which insurer's products to market or purchase. Conseco Variable has
received:  (i) an "A (Excellent)"  insurance company rating by A.M. Best Company
("A.M.  Best"); (ii) an "AA-"  claims-paying  ability rating from Duff & Phelps'
Credit Rating Company ("Duff & Phelps"); and (iii) an "A+" claims-paying ability
rating from Standard & Poor's Corporation  ("S&P").  A.M. Best insurance company
ratings  for the  industry  currently  range  from  "A++  (Superior)"  to "F (In
Liquidation)".  Publications of A.M. Best indicate that the "A" and "A-" ratings
are assigned to those companies that, in A.M. Best's opinion,  have demonstrated
excellent overall performance when compared to the standards established by A.M.
Best and have  demonstrated  a  strong  ability  to meet  their  obligations  to
policyholders over a long period of time. Duff & Phelps'  claims-paying  ability
ratings  range from "AAA  (Highest  claims-paying  ability)"  to "DD (Company is
under  an  order  of  liquidation)."  An  "AA-"  rating  represents  "Very  high
claims-paying  ability."  S&P  claims-paying  ability  ratings  range  from "AAA
(Superior)"  to "R  (Regulatory  Action)".  An "A" is  assigned  by S&P to those
companies which, in its opinion,  have a secure claims-paying  ability and whose
financial  capacity  to meet  policyholder  obligations  is viewed on balance as
sound, but their capacity to meet such policyholder obligations is somewhat more
susceptible to adverse changes in economic or underwriting  conditions than more
highly rated  insurers.  A plus or minus sign attached to a S&P or Duff & Phelps
claims-paying  rating shows relative standing within a ratings  category.  These
A.M. Best,  Duff & Phelps and S&P ratings  consider the claims paying ability of
the rated company and are not a rating of the investment worthiness of the rated
company.

     We believe  that we are able to compete  effectively  because:  (i) we have
experience in establishing and cultivating relationships with independent market
specialists;   (ii)  we  can  offer   competitive  rates  as  a  result  of  our
lower-than-average  operating costs and  higher-than-average  investment  yields
achieved by applying active  investment  portfolio  management  techniques;  and
(iii)  we have  reliable  policyholder  administrative  services,  supported  by
customized information technology systems.

     UNDERWRITING

     Underwriting  with  respect to the  annuity  products  we sell is  minimal.
Substantially   all  life   insurance   policies   we  issue  are   underwritten
individually,  although standardized  underwriting  procedures have been adopted
for certain low  face-amount  life insurance  coverages.  Our group accident and
health policies are underwritten based on the characteristics of a group and its
past claim experience.

     REINSURANCE

     Consistent  with the general  practice of the life insurance  industry,  we
enter into  reinsurance  agreements  in order to  transfer a portion of the risk
assumed under our insurance  contracts to other insurance  companies.  Indemnity
reinsurance  agreements are intended to limit a life insurer's maximum loss on a
large or unusually hazardous risk or to diversify its risk.  Indemnity insurance
does not discharge the original insurer's primary liability to the insured.  Our
reinsured  business is ceded to  numerous  companies.  We believe  the  assuming
companies  are able to honor  all  contractual  commitments,  based on  periodic
review of their financial  statements,  insurance  industry  reports and reports
filed with state insurance departments.

     At December 31, 1998,  the policy risk  retention  limit on the life of one
individual is $.5 million.  Reinsurance  ceded  represented 7.6 percent of gross
life insurance in force and reinsurance  assumed  represented 4.4 percent of net
life insurance in force. At December 31, 1998, our largest  reinsurer  accounted
for less than .5 percent of total insurance  liabilities and 35 percent of total
reinsurance receivables.

     EMPLOYEES

     Conseco Variable has no full-time employees.  Our day-to-day operations are
administered  by Conseco  pursuant to agreements  between  Conseco  Variable and
Conseco.

     GOVERNMENTAL REGULATION

     Our business is subject to  regulation  and  supervision  by the  insurance
regulatory  agencies  of the states in which we  transact  business.  State laws
generally  establish  supervisory  agencies  with  broad  regulatory  authority,
including the power to: (i) grant and revoke  business  licenses;  (ii) regulate
and supervise  trade  practices and market  conduct;  (iii)  establish  guaranty
associations;  (iv)  license  agents;  (v) approve  policy  forms;  (vi) approve
premium rates for some lines of business;  (vii) establish reserve requirements;
(viii)  prescribe  the form and content of  required  financial  statements  and
reports; (ix) determine the reasonableness and adequacy of statutory capital and
surplus;  (x) perform  financial,  market conduct and other  examinations;  (xi)
define acceptable accounting  principles;  (xii) regulate the type and amount of
permitted  investments;  and (xiii)  limit the amount of  dividends  and surplus
debenture  payments  that can be paid  without  obtaining  regulatory  approval.
Conseco  Variable  is  subject  to  periodic  examinations  by state  regulatory
authorities.

     Most states  have  either  enacted  legislation  or adopted  administrative
regulations  which affect the  acquisition of control of insurance  companies as
well as transactions  between insurance  companies and persons controlling them.
The nature and extent of such  legislation  and  regulations  vary from state to
state.  Most  states,  however,  require  administrative  approval  of:  (i) the
acquisition  of 10 percent  or more of the  outstanding  shares of an  insurance
company domiciled in the state; or (ii) the acquisition of 10 percent or more of
the outstanding stock of an insurance holding company whose insurance subsidiary
is  domiciled  in the state.  The  acquisition  of 10 percent of such  shares is
generally deemed to be the acquisition of control for the purpose of the holding
company  statutes.  These  regulations  require the  acquirer  to file  detailed
information concerning the acquiring parties and the plan of acquisition, and to
obtain  administrative  approval  prior  to the  acquisition.  In  many  states,
however,  an insurance authority may determine that control does not exist, even
in  circumstances  in which a person  owns or  controls  10 percent or a greater
amount of securities.

     The federal  government does not directly regulate the insurance  business.
However,  federal  legislation  and  administrative  policies in several  areas,
including pension  regulation,  age and sex  discrimination,  financial services
regulation,  securities regulation and federal taxation, do affect the insurance
business.  Legislation  has been  introduced  from time to time in Congress that
could result in the federal  government  assuming  some role in  regulating  the
companies or allowing combinations between insurance companies,  banks and other
entities.

     On the basis of statutory  statements filed with state regulators annually,
the National Association of Insurance  Commissioners ("NAIC") (an association of
state regulators and their staffs) calculates certain financial ratios to assist
state regulators in monitoring the financial condition of insurance companies. A
"usual  range" of results  for each ratio is used as a  benchmark.  In the past,
variances in certain ratios of Conseco  Variable have resulted in inquiries from
insurance departments to which we have responded. Such inquiries did not lead to
any restrictions affecting our operations.

     In recent years, the NAIC has developed  several model laws and regulations
including: (i) investment reserve requirements;  (ii) risk-based capital ("RBC")
standards;   (iii)  codification  of  insurance  accounting  principles;   (iii)
additional  investment  restrictions;  and  (iv)  restrictions  on an  insurance
company's ability to pay dividends.  The NAIC is currently  developing new model
laws or  regulations,  including:  (i) product  design  standards;  (ii) reserve
requirements; and (iii) product illustrations.

     The RBC standards  establish capital  requirements for insurance  companies
based on the ratio of the company's total adjusted capital (defined as the total
of its statutory  capital,  surplus,  asset valuation  reserve and certain other
adjustments)  to its RBC. The standards are designed to help identify  companies
which are under capitalized and require specific regulatory actions in the event
an insurer's RBC falls below specified  levels.  Conseco  Variable has more than
enough  statutory  capital to meet the standards at December 31, 1998. The Texas
Insurance Department adopted different RBC requirements.  Conseco Variable is in
compliance with Texas RBC requirements at December 31, 1998.

     In addition,  we are required  under  guaranty  fund laws of most states in
which we transact  business,  to pay assessments up to prescribed limits to fund
policyholder losses or liabilities of insolvent insurance companies.

     We cannot predict with certainty the effect that any proposals, if adopted,
or legislative developments could have on our business and operations.

     FEDERAL INCOME TAXATION

     The annuity and life  insurance  products we market  generally  provide the
policyholder  with an  income  tax  advantage,  as  compared  to  other  savings
investments  such as  certificates of deposit and bonds, in that income taxation
on the increase in value of the product is deferred  until it is received by the
policyholder.  With other savings investments, the increase in value is taxed as
earned. Annuity benefits and life insurance benefits,  which accrue prior to the
death of the policyholder,  are generally not taxable until paid. Life insurance
death benefits are generally exempt from income tax. Also,  benefits received on
immediate  annuities  (other than  structured  settlements)  are  recognized  as
taxable  income  ratably,  as  opposed  to  the  methods  used  for  some  other
investments which tend to accelerate  taxable income into earlier years. The tax
advantage for annuities and life  insurance is provided in the Code,  and is  
generally  followed in all states and other  United States taxing jurisdictions.

     From time to time,  various tax law changes have been  proposed  that could
have an  adverse  effect  on our  business,  including  elimination  of all or a
portion of the income tax advantage of certain insurance  products.  The Clinton
administration,  in its Revenue  Proposal as  released  in  February  1999,  has
proposed changes in how life insurance  companies are taxed;  such changes could
increase our current tax liability.

     Conseco  Variable is taxed under the life insurance  company  provisions of
the Code.  Provisions in the Code require a portion of the expenses  incurred in
selling insurance  products to be deducted over a period of years, as opposed to
immediate  deduction  in  the  year  incurred.  As of  December  31,  1998,  the
cumulative  taxes  paid as a result  of this  provision  were  approximately  $7
million.

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS OF CONSECO VARIABLE


     In this section,  we review the financial  condition of Conseco Variable at
December 31, 1998 and 1997,  the results of operations for the three years ended
December  31,  1998,  and where  appropriate,  factors  that may  affect  future
financial  performance.  Please read this  discussion  in  conjunction  with our
financial statements, notes and selected financial information.

     All  statements,  trend  analyses and other  information  contained in this
report and elsewhere (such as in filings by Conseco Variable or Conseco with the
Securities and Exchange  Commission,  press releases,  presentations  by Conseco
Variable,  Conseco or its management or oral statements) relative to markets for
the Conseco Variable's products and trends in the Conseco Variable's  operations
or  financial  results,  as well as other  statements  including  words  such as
"anticipate,"  "believe,"  "plan,"  "estimate,"  "expect,"  "intend,"  and other
similar  expressions,  constitute  forward-looking  statements under the Private
Securities Litigation Reform Act of 1995. These  forward-looking  statements are
subject to known and unknown  risks,  uncertainties  and other factors which may
cause actual results to be materially  different from those  contemplated by the
forward-looking  statements.  Such  factors  include,  among other  things:  (i)
general economic  conditions and other factors,  including  prevailing  interest
rate levels,  stock and credit  market  performance  and health care  inflation,
which may affect (among other  things)  Conseco  Variable's  ability to sell our
products,  our  ability to access  capital  resources  and the costs  associated
therewith, the market value of Conseco Variable's investments and the lapse rate
and  profitability  of  policies;  (ii)  Conseco  Variable's  ability to achieve
anticipated  synergies and levels of  operational  efficiencies;  (iii) customer
response to new products,  distribution channels and marketing initiatives; (iv)
mortality,  morbidity, usage of health care services and other factors which may
affect the profitability of Conseco Variable's  insurance products;  (v) changes
in the federal income tax laws and regulations which may affect the relative tax
advantages of some of Conseco Variable's products;  (vi) increasing  competition
in the sale of insurance and  annuities;  (vii)  regulatory  changes or actions,
including those relating to regulation of financial  services  affecting  (among
other things) bank sales and underwriting of insurance  products,  regulation of
the sale, underwriting and pricing of products, health care regulation affecting
health insurance products; (viii) the ability to achieve Year 2000 readiness for
significant  systems and operations on a timely basis; (ix) the availability and
terms of future  acquisitions;  and (x) the risk factors or uncertainties listed
from time to time in Conseco Variable's or Conseco's filings with the Securities
and Exchange Commission.

     RESULTS OF OPERATIONS

     Year Ended December 31, 1998, Compared with Year Ended December 31, 1997

     Insurance  policy income consists of premiums  received on traditional life
products and policy fund and surrender charges assessed against  investment type
products. This account decreased slightly in 1998 compared with 1997 as a result
of  decreases  in  surrender  charges and sales of policies  with  mortality  or
morbidity risks.  Withdrawals from insurance  liabilities were slightly lower in
1998 than 1997, resulting in lower surrender charges.

     Net investment  income includes both income earned on our general  invested
assets and separate  account  assets related to variable  annuities.  Investment
income earned on separate account assets is offset by a corresponding  charge to
insurance policy benefits. Excluding investment income on separate accounts, net
investment  income in 1998  decreased 7.8 percent from 1997, to $153.9  million.
Average  general  invested  assets  decreased  to $2.0 billion in 1998 from $2.1
billion in 1997, and the yield earned on such average  invested assets decreased
to 7.8  percent  from 7.9  percent.  Cash flows  received  during  1998 and 1997
(including  cash flows from the sales of  investments)  were  invested  in lower
yielding securities due to a general decline in interest rates.

     Net investment income on separate account assets in 1998 decreased to $44.1
million from $55.7 million in 1997. Such income  fluctuates in relation to total
separate account assets and the return earned on such assets.

     Net  investment  gains  often  fluctuate  from  period to  period.  We sold
$1,185.0  million of  investments  during 1998 compared  with $755.2  million in
1997,  which sales  resulted in net  investment  gains of $18.5  million in 1998
compared with net investment gains of $13.3 million in 1997.

     Selling  securities at a gain and reinvesting the proceeds at a lower yield
may, absent other management action,  tend to decrease future investment yields.
We believe,  however,  that certain  factors will mitigate the adverse effect on
net income of such yield  decreases as follows:  (i) additional  amortization of
the cost of policies  purchased and the cost of policies  produced is recognized
in the  same  period  as the  gain in order to  reflect  reduced  future  yields
(thereby  reducing such  amortization  in future  periods);  (ii) interest rates
credited to some products can be reduced  thereby  diminishing the effect of the
yield decrease on the  investment  spread;  and (iii) the  investment  portfolio
grows as a result of reinvesting the investment gains.

     Insurance   policy  benefits  include  amounts  related  to  policies  with
mortality  and  morbidity  features and amounts  added to annuity and  financial
product policyholder account balances. These amounts decreased to $170.6 million
in 1998 from $191.0 million in 1997. The decrease is primarily  attributable  to
decreases in: (i) amounts added to variable annuity product policyholder account
balances;  and (ii) the policyholder  account balances related to products other
than variable  annuities due to withdrawals.  Insurance  policy benefits in 1998
included $44.1 million of amounts added to variable annuity product policyholder
account balances compared to $55.7 million in 1997. 

     Amortization  consists of the  amortization of cost of policies  purchased,
cost of policies  produced and goodwill and  increased to $33.6  million in 1998
compared with $27.1 million in 1997.  Cost of policies  produced  represents the
cost of  producing  new business  (primarily  commissions  and certain  costs of
policy issuance and underwriting)  which varies with and is primarily related to
the production of new business. Costs deferred may represent amounts paid in the
period  new  business  is  written  (such as  underwriting  costs and first year
commissions)  or in periods after the business is written  (such as  commissions
paid in  subsequent  years in  excess of  ultimate  commissions  paid).  Cost of
policies  purchased  represents  the cost to acquire  Conseco  Variable  that is
attributable  to the right to receive  cash flows from  insurance  contracts  in
force at the acquisition  dates. Net investment gains (losses) affect the timing
of the  amortization of the cost of policies  purchased and the cost of policies
produced.  The gains  realized in 1998 were the primary reason for the increased
amortization.

     Other operating costs and expenses increased 20 percent to $38.7 million in
1998 compared with $32.2 million in 1997.  The increase  primarily  reflects the
additional  marketing costs incurred under service agreements with Conseco which
are non-deferrable.

     Income tax expense  fluctuated  primarily in  relationship to income before
taxes.

     Year Ended December 31, 1997, Compared with Year Ended December 31, 1996

     Insurance  policy income consists of premiums  received on traditional life
products and policy fund and surrender charges assessed against  investment type
products.  This account  decreased in 1997  compared  with 1996 as a result of a
decrease in sales of policies with  mortality or morbidity  risks.  In addition,
withdrawals from insurance  liabilities  were higher in 1997 than 1996,  however
fewer  withdrawals were subject to surrender  charges.  Increases in withdrawals
were primarily due to increased  competition  from higher  yielding  alternative
investment products.

     Net investment  income includes both income earned on our general  invested
assets and the separate account assets related to variable annuities. Investment
income earned on separate account assets is offset by a corresponding  charge to
insurance policy benefits. Excluding investment income on separate accounts, net
investment  income in 1997  decreased 8.7 percent from 1996, to $166.9  million.
Average  general  invested  assets  decreased  to $2.1 billion in 1997 from $2.3
billion in 1996, and the yield earned on average  invested  assets  decreased to
7.9  percent  from  8.1  percent.  Cash  flows  received  during  1997  and 1996
(including  cash  flows  from  the  sales  of  investments)   were  invested  in
lower-yielding securities due to a general decline in interest rates.

     Net investment income on separate account assets in 1997 increased to $55.7
million from $35.6 million in 1996. Such income  fluctuates in relation to total
separate account assets and the return earned on such assets.

     Net investment gains often fluctuate from period to period.  We sold $755.2
million of investment  securities  during 1997  compared with $988.9  million in
1996,  which sales  resulted in net  investment  gains of $13.3  million in 1997
compared with net investment gains of $2.7 million in 1996.

     Selling  securities at a gain and reinvesting the proceeds at a lower yield
may, absent other management action,  tend to decrease future investment yields.
We believe,  however,  that certain  factors will mitigate the adverse effect on
net income of such yield  decreases as follows:  (i) additional  amortization of
the cost of policies  purchased and the cost of policies  produced is recognized
in the  same  period  as the  gain in order to  reflect  reduced  future  yields
(thereby  reducing such  amortization  in future  periods);  (ii) interest rates
credited to some products can be reduced  thereby  diminishing the effect of the
yield decrease on the  investment  spread;  and (iii) the  investment  portfolio
grows as a result of reinvesting the realized gains.

     Insurance   policy  benefits  include  amounts  related  to  policies  with
mortality  and  morbidity  features and amounts  added to annuity and  financial
product policyholder account balances. These amounts increased to $191.0 million
in 1997 from $180.6 million in 1996.  Insurance policy benefits in 1997 included
$55.7 million of amounts added to variable annuity product  policyholder account
balances  compared to $35.6  million in 1996.  The  increase  in these  benefits
(offset by a decrease in crediting rates on policyholder  account balances other
than  variable  annuities) is the primary  reason for the increased  benefits in
1998.

     Amortization  consists of the  amortization of cost of policies  purchased,
cost of policies  produced and goodwill and  increased to $27.1  million in 1997
compared with $20.3 million in 1996.  Cost of policies  produced  represents the
cost of  producing  new business  (primarily  commissions  and certain  costs of
policy issuance and underwriting)  which varies with and is primarily related to
the production of new business. Costs deferred may represent amounts paid in the
period  new  business  is  written  (such as  underwriting  costs and first year
commissions)  or in periods after the business is written  (such as  commissions
paid in  subsequent  years in  excess of  ultimate  commissions  paid).  Cost of
policies  purchased  represents  the cost to acquire  Conseco  Variable  that is
attributable  to the right to receive  cash flows from  insurance  contracts  in
force at the acquisition  dates. Net investment gains (losses) affect the timing
of the  amortization of the cost of policies  purchased and the cost of policies
produced.  The gains  realized in 1997 were the primary reason for the increased
amortization.

     Other operating costs and expenses decreased 47 percent to $32.2 million in
1997 compared  with $60.5 million in 1996,  primarily as a result of a reduction
in operating costs incurred under service agreements with Conseco.

     Income tax expense  fluctuated  primarily in  relationship to income before
taxes.

     INVESTMENTS

     Our   investment   strategy   is   to:   (i)   maintain   a   predominately
investment-grade fixed income portfolio; (ii) provide adequate liquidity to meet
our cash  obligations to  policyholders  and others;  and (iii) maximize current
income  and  total  investment  return  through  active  investment  management.
Consistent  with  this  strategy,  investments  in  fixed  maturity  securities,
mortgage loans, policy loans, separate accounts and short-term  investments made
up 94 percent of our $2.6 billion investment portfolio at December 31, 1998. The
remainder  of the  invested  assets were equity  securities  and other  invested
assets.

     Insurance  statutes  regulate the type of  investments  that our  insurance
subsidiaries  are  permitted  to make and limit the  amount of funds that may be
used for any one type of investment.  In light of these statutes and regulations
and our business and investment  strategy,  Conseco Variable  generally seeks to
invest  in  United  States  government  and  government-agency   securities  and
corporate securities rated investment grade by established nationally recognized
rating  organizations or in securities of comparable  investment quality, if not
rated.

<TABLE>
<CAPTION>
     The following table summarizes investment yields earned over the past three
years:

                                                                                        1998          1997        1996
                                                                                        ----          ----        ----
                                                                                              (Dollars in millions)
Weighted average invested assets (excluding separate account assets):
<S>                                                                                   <C>           <C>         <C>     
       As reported .................................................................  $2,004.9      $2,113.7    $2,237.9
       Excluding unrealized appreciation (depreciation) (a).........................   1,981.1       2,121.2     2,258.9
Net investment income, excluding investment income on separate accounts.............     153.9         166.9       182.8

Yields earned:
       As reported..................................................................        7.7%         7.9%         8.2%
       Excluding unrealized appreciation (depreciation) (a) ........................        7.8%         7.9%         8.1%

<FN>
(a)  Excludes  the  effect  of  reporting  fixed  maturities  at fair  value  as
     described in note 1 to the financial statements.
</FN>
</TABLE>

     Although  investment  income is a significant  component of total revenues,
the profitability of certain of our insurance  products is determined  primarily
by the  spreads  between the  interest  rates we earn and the rates we credit or
accrue to our insurance  liabilities.  At December 31, 1998,  the average yield,
computed on the cost basis of our investment portfolio, was 7.2 percent, and the
average  interest rate credited or accruing to our total  insurance  liabilities
was 5.1 percent,  excluding  interest bonuses guaranteed only for the first year
of the contract.

     Actively managed fixed maturities

     Our  actively  managed  fixed  maturity  portfolio  at December  31,  1998,
included  primarily  debt  securities  of the United States  government,  public
utilities   and   other   corporations,    and    mortgage-backed    securities.
Mortgage-backed securities included collateralized mortgage obligations ("CMOs")
and mortgage-backed pass-through securities.

     At December 31, 1998,  our fixed  maturity  portfolio  had $31.0 million of
unrealized  gains and $27.4 million of unrealized  losses,  for a net unrealized
gain of $3.6 million.  Estimated fair values for fixed maturity investments were
determined based on: (i) estimates from nationally  recognized  pricing services
(81 percent of the portfolio);  (ii) broker-dealer  market makers (11 percent of
the  portfolio);  and (iii)  internally  developed  methods  (8  percent  of the
portfolio).

     At December 31, 1998, approximately 4.1 percent of our invested assets (7.1
percent of fixed  maturity  investments)  were rated  below-investment  grade by
nationally recognized statistical rating organizations (or, if not rated by such
firms,  with  ratings  below Class 2 assigned by the NAIC).  We plan to maintain
approximately  the present  level of  below-investment-grade  fixed  maturities.
These  securities  generally  have  greater  risks  than  other  corporate  debt
investments,  including risk of loss upon default by the borrower, and are often
unsecured and  subordinated to other creditors.  Below-investment-grade  issuers
usually have higher  levels of  indebtedness  and are more  sensitive to adverse
economic  conditions,  such as recession or increasing  interest rates, than are
investment-grade   issuers.  We  are  aware  of  these  risks  and  monitor  our
below-investment-grade   securities   closely.   At  December  31,   1998,   our
below-investment-grade  fixed  maturity  investments  had an  amortized  cost of
$116.8 million and an estimated fair value of $107.8 million.

     We  periodically   evaluate  the  creditworthiness  of  each  issuer  whose
securities we hold. We pay special  attention to those  securities  whose market
values have declined materially for reasons other than changes in interest rates
or other general  market  conditions.  We evaluate the  realizable  value of the
investment,  the specific  condition  of the issuer and the issuer's  ability to
comply with the material terms of the security. Information reviewed may include
the recent operational results and financial position of the issuer, information
about its industry,  recent press releases and other information.  CCM employs a
staff of experienced  securities analysts in a variety of specialty areas. Among
its other  responsibilities,  this staff is charged with compiling and reviewing
such information. If evidence does not exist to support a realizable value equal
to or greater than the  carrying  value of the  investment,  and such decline in
market value is  determined to be other than  temporary,  we reduce the carrying
amount to its net realizable value,  which becomes the new cost basis; we report
the amount of the  reduction as a realized  loss.  We recognize  any recovery of
such reductions in the cost basis of an investment only upon the sale, repayment
or other  disposition of the  investment.  In 1998,  there were no writedowns of
fixed maturity  investments,  equity  securities or other invested  assets.  Our
investment  portfolio is subject to the risks of further  declines in realizable
value. However, we attempt to mitigate this risk through the diversification and
active management of our portfolio.

     As of December 31, 1998,  our fixed  maturity  investments  in  substantive
default  (i.e.,  in default due to nonpayment  of interest or principal)  had an
amortized cost and carrying value of $.8 million and $.6 million,  respectively.
Conseco  Variable  had no  fixed  maturity  investments  in  technical  (but not
substantive) default (i.e., in default, but not as to the payment of interest or
principal).  There were no other fixed maturity  investments  about which we had
serious  doubts as to the ability of the issuer to comply on a timely basis with
the material terms of the instrument.

     When a security  defaults,  our  policy is to  discontinue  the  accrual of
interest and eliminate all previous interest accruals, if we determine that such
amounts will not be ultimately  realized in full.  Investment income forgone due
to  defaulted  securities  was not  significant  in any of the three years ended
December 31, 1998.

     At December 31, 1998, fixed maturity investments included $494.2 million of
mortgage-backed  securities  (or 32 percent of all fixed  maturity  securities).
CMOs are backed by pools of  mortgages  that are  segregated  into  sections  or
"tranches"  that provide for  sequential  retirement of principal.  Pass-through
securities  receive  principal and interest  payments  through their regular pro
rata share of the payments on the underlying  mortgages  backing the securities.
The yield  characteristics  of  mortgage-backed  securities differ from those of
traditional fixed-income securities.  Interest and principal payments occur more
frequently,  often  monthly.  Mortgage-backed  securities  are  subject to risks
associated  with  variable  prepayments.  Prepayment  rates are  influenced by a
number of factors  that  cannot be  predicted  with  certainty,  including:  the
relative  sensitivity of the underlying  mortgages backing the assets to changes
in interest rates; a variety of economic,  geographic and other factors; and the
repayment priority of the securities in the overall securitization structures.

     In general, prepayments on the underlying mortgage loans and the securities
backed by these  loans  increase  when the level of  prevailing  interest  rates
declines   significantly   relative  to  the  interest   rates  on  such  loans.
Mortgage-backed  securities  purchased at a discount to par will  experience  an
increase in yield when the  underlying  mortgages  prepay faster than  expected.
These  securities  purchased at a premium that prepay  faster than expected will
incur a reduction in yield.  When interest rates decline,  the proceeds from the
prepayment of  mortgage-backed  securities  are likely to be reinvested at lower
rates than we were  earning  on the  prepaid  securities.  When  interest  rates
increase,  prepayments on  mortgage-backed  securities  decrease,  because fewer
underlying  mortgages are refinanced.  When this occurs, the average duration of
the  mortgage-backed   securities  increases,   which  decreases  the  yield  on
mortgage-backed  securities  purchased  at a discount,  because the  discount is
realized as income at a slower rate and increases  the yield on those  purchased
at a premium as a result of a decrease in annual amortization of the premium.

     The degree to which a  mortgage-backed  security is  susceptible  to income
fluctuations is influenced by: (i) the difference between its cost and par; (ii)
the relative  sensitivity  of the underlying  mortgages  backing the security to
prepayment  in a changing  interest  rate  environment;  and (iii) the repayment
priority  of the  security  in the  overall  securitization  structure.  Conseco
Variable   seeks  to  limit  the   extent  of  these   risks   associated   with
mortgage-backed  securities in our fixed  maturity  portfolio by: (i) purchasing
securities that are backed by collateral with lower prepayment sensitivity (such
as mortgages  priced at a discount to par value and mortgages that are extremely
seasoned);  (ii)  avoiding the  purchase of  securities  for our fixed  maturity
portfolio whose values are heavily influenced by changes in prepayments (such as
interest-only  and  principal-only  securities);  (iii)  investing in securities
structured to reduce prepayment risk (such as planned amortization class ("PAC")
and targeted  amortization  class ("TAC") CMOs); and (iv) actively  managing the
entire  portfolio of  mortgage-backed  securities  to dispose of those which are
deemed  more  likely  to  be  prepaid.  PAC  and  TAC  instruments   represented
approximately 13 percent of our mortgage-backed securities at December 31, 1998.
The  call-adjusted  modified  duration  of  our  mortgage-backed  securities  at
December 31, 1998, was 3.6 years.

<TABLE>
<CAPTION>
     Mortgage-backed securities held in our fixed maturity portfolio at December
31, 1998,  summarized by interest  rates on the  underlying  collateral  were as
follows::

                                                                                  Par        Amortized      Estimated
                                                                                 value         cost        fair value
                                                                                 -----         ----        ----------
                                                                                       (Dollars in millions)

<S>   <C>                                                                        <C>            <C>          <C>   
Below 7 percent..............................................................    $281.6         $280.5       $283.7
7 percent - 8 percent........................................................     120.9          124.6        125.8
8 percent - 9 percent........................................................      59.2           58.2         60.2
9 percent and above..........................................................      23.3           24.1         24.5
                                                                                   ----           ----         ----

          Total mortgage-backed securities...................................    $485.0         $487.4       $494.2
                                                                                 ======         ======       ======
</TABLE>
 
<TABLE>
<CAPTION>
     Mortgage-backed securities held in our fixed maturity portfolio at December
31, 1998, summarized by security type, were as follows:

                                                                                               Estimated fair value
                                                                                               --------------------
                                                                                                               % of
                                                                                Amortized                      fixed
Type                                                                              cost         Amount       maturities
- ----                                                                              ----         ------       ----------
                                                                                         (Dollars in millions)

<S>                                                                               <C>            <C>              <C>
Pass-throughs and sequential and targeted amortization  classes..............     $376.1         $382.3           25%
Planned amortization classes and accretion-directed bonds....................       52.2           53.0          3
Subordinated classes.........................................................       59.1           58.9          4
                                                                                    ----           ----          -

                                                                                  $487.4         $494.2           32%
                                                                                  ======         ======           == 
</TABLE>

     Pass-throughs and sequential and targeted amortization classes have similar
prepayment  variability.  Pass-throughs  have  historically  provided  the  best
liquidity   among   mortgage-backed   securities   and  also  provide  the  best
price/performance ratio in highly volatile interest rate environments. This type
of security is also  frequently  used as collateral in the  dollar-roll  market.
Sequential classes pay in a strict sequence;  all principal payments received by
the CMO are paid to the  sequential  tranches  in order  of  priority.  Targeted
amortization  classes  provide a modest  amount of  prepayment  protection  when
prepayments on the underlying collateral increase from those assumed at pricing.
Thus, they offer slightly  better call  protection  than sequential  classes and
pass-throughs.

     Planned amortization classes and  accretion-directed  bonds are some of the
most stable and liquid  instruments in the  mortgage-backed  securities  market.
Planned  amortization  class  bonds  adhere  to a fixed  schedule  of  principal
payments as long as the underlying mortgage collateral  experiences  prepayments
within a certain  range.  Changes  in  prepayment  rates are first  absorbed  by
support  classes.  This  insulates  the planned  amortization  classes  from the
consequences  of both faster  prepayments  (average life  shortening) and slower
prepayments (average life extension).

     Subordinated  CMO  classes  have  both  prepayment  and  credit  risk.  The
subordinated  classes  are used to  enhance  the  credit  quality  of the senior
securities,  and  as  such,  rating  agencies  require  that  this  support  not
deteriorate  due to the prepayment of the  subordinated  securities.  The credit
risk of subordinated  classes is derived from the negative  leverage of owning a
small  percentage of the  underlying  mortgage loan  collateral  while bearing a
majority of the risk of loss due to homeowner defaults.

     If we decide  to sell an  investment  held in the  actively  managed  fixed
maturity  category,  we either  sell the  security or transfer it to the trading
account  at its  fair  value  and  recognize  the gain or loss  immediately.  We
transferred securities with a fair value of approximately $48.1 million into our
trading account during 1998: there was no material gain or loss on the transfer.

     During  1998,  we  sold  $1.2  billion  of  investments   (primarily  fixed
maturities), resulting in $34.0 million of investment gains and $12.4 million of
investment losses (both before related expenses,  amortization and taxes).  Such
securities were sold in response to changes in the investment environment, which
created  opportunities  to enhance the total return of the investment  portfolio
without  adversely  affecting  the quality of the  portfolio  or the matching of
expected maturities of assets and liabilities.  As discussed in the notes to the
financial statements,  the realization of gains and losses affects the timing of
the  amortization  of the cost of  policies  produced  and the cost of  policies
purchased related to universal life and investment products.

     Other investments

     At December 31, 1998, we held mortgage loan  investments  purchased for our
investment  portfolio with a carrying value of $110.2 million (or 4.2 percent of
total invested  assets) and a fair value of $119.0 million.  Mortgage loans were
substantially  comprised of commercial  loans.  Noncurrent  mortgage  loans were
insignificant  at December 31, 1998.  Realized losses on mortgage loans were not
significant  in any of the past three  years.  At December  31,  1998,  we had a
mortgage  loan loss  reserve  of $.8  million.  Approximately  15 percent of the
mortgage loans were on properties located in California, 12 percent in Michigan,
12 percent in Florida,  11 percent in Texas and 8 percent in  Georgia.  No other
state accounted for more than 8 percent of the mortgage loan balance.

     At December 31, 1998, we held $47.9 million of trading securities; they are
included in other invested assets.  Trading securities are investments we intend
to sell in the near term. We carry trading  securities at estimated  fair value;
changes in fair value are reflected in the statement of operations.

     Other invested assets  include:  (i) trading  securities;  and (ii) certain
nontraditional  investments,  including  investments  in venture  capital funds,
limited partnerships, mineral rights and promissory notes.

     Short-term  investments  totaled $48.4 million,  or 1.9 percent of invested
assets at December 31, 1998,  and consisted  primarily of  commercial  paper and
repurchase agreements relating to government securities.

     As part of our  investment  strategy,  we  enter  into  reverse  repurchase
agreements and  dollar-roll  transactions  to increase our return on investments
and improve  our  liquidity.  Reverse  repurchase  agreements  involve a sale of
securities and an agreement to repurchase the same securities at a later date at
an agreed-upon price. Dollar rolls are similar to reverse repurchase  agreements
except that the repurchase  involves  securities that are only substantially the
same as the securities  sold. We enhance our  investment  yield by investing the
proceeds  from the  sales  in  short-term  securities  pending  the  contractual
repurchase of the securities at discounted  prices in the forward market. We are
able to engage in such transactions due to the market demand for mortgage-backed
securities  to form CMOs.  Such  investment  borrowings  averaged  $66.0 million
during 1998 and were  collateralized  by investment  securities with fair values
approximately  equal to the loan value.  The weighted  average  interest rate on
short-term  collateralized  borrowings was 4.4 percent in 1998. The primary risk
associated with short-term  collateralized  borrowings is that the  counterparty
will be unable to  perform  under the terms of the  contract.  Our  exposure  is
limited to the excess of the net  replacement  cost of the  securities  over the
value of the  short-term  investments  (which was not  material at December  31,
1998).  We  believe  that  the  counterparties  to our  reverse  repurchase  and
dollar-roll agreements are financially responsible and that counterparty risk is
minimal.

     LIQUIDITY

     Conseco  Variable  generally  produces  adequate  cash  flow  from  premium
collections  and  investment  income to meet its  obligations.  The  liabilities
related to insurance  policies are  primarily  long term and  generally are paid
from future  cash  flows.  Most of the  assets,  other than  policy  loans,  are
invested in bonds and other  securities,  substantially all of which are readily
marketable.  Although  there is no  present  need or intent to  dispose  of such
investments, we could liquidate portions of our investments if the need arose.

     We believe Conseco Variable has adequate short-term investments and readily
marketable  investment-grade  securities to cover the payments  under  contracts
containing  fixed  payment  dates  plus any  likely  cash  needs  for all  other
contracts  and  obligations.  Our  investment  portfolio  at  December  31, 1998
included  $48.4 million of short-term  investments  and $1.4 billion of publicly
traded investment-grade bonds. We believe that such investments could be readily
sold at or near carrying  value or used to facilitate  borrowings  under reverse
repurchase agreements.

     YEAR 2000 MATTERS

     Many computer programs were originally designed to identify each year using
two digits.  If not  corrected,  these  computer  programs  could  cause  system
failures or  miscalculations  in the year 2000, with possible adverse effects on
our operations.  In 1996, Conseco (our parent company and the provider of all of
our  day-to-day  operations  through  various  service  agreements)  initiated a
comprehensive  corporate-wide  program  designed  to  ensure  that our  computer
programs  function  properly in the year 2000. A number of  Conseco's  employees
(including  several  officers),  as well as external  consultants  and  contract
programmers,  are  working on various  year-2000  projects.  Under the  program,
Conseco is analyzing  our  application  systems,  operating  systems,  hardware,
networks,  electronic  data  interfaces  and  infrastructure  devices  (such  as
facsimile  machines and telephone  systems).  Conseco has also been working with
vendors and other external business  relations to help avoid year-2000  problems
related to the software or services they provide to us.

     Our year-2000 projects are currently on schedule. Conseco is conducting our
year-2000 projects in three phases: (i) an audit and assessment phase,  designed
to identify  year-2000 issues;  (ii) a modification  phase,  designed to correct
year-2000 issues; and (iii) a testing phase,  designed to test the modifications
after they have been  installed.  Conseco has completed the audit and assessment
phase  for all  critical  systems.  The  modification  phase of our  program  is
substantially  complete.  The  testing  phase of our  program is  expected to be
completed  by the  end of the  third  quarter  of  1999.  We have  provided  for
significant  time  in  order  to  complete  any  additional  modifications,   if
necessary, before December 31, 1999.

     For some of our  year-2000  issues,  Conseco  is working  to  complete  the
previously   planned   conversions   of  older   systems  to  the  more  modern,
year-2000-ready  systems  already used by other Conseco  subsidiaries.  In other
cases,  we are  purchasing  new,  more  modern  systems;  these  costs are being
capitalized  as assets and amortized over their  expected  useful lives.  In the
remaining cases,  Conseco is modifying  existing systems;  these costs are being
charged to operating expense.

     We currently estimate that the total expense of our year-2000 projects will
be  approximately  $16 million.  This  expense is not material to our  financial
position and we are funding it through  operating cash flows.  Approximately  80
percent of this expense was incurred in 1996, 1997 and 1998,  related  primarily
to modifying existing software systems.

     The impact of  year-2000  issues  will  depend  not only on the  corrective
actions taken,  but also on the way in which  year-2000  issues are addressed by
governmental  agencies,  businesses  and other third  parties:  (i) that provide
services,  utilities or data to Conseco Variable;  (ii) that receive services or
data from  Conseco  Variable;  or (iii) whose  financial  condition or operating
capability  is  important  to Conseco  Variable.  Conseco  is in the  process of
identifying  risks  and  updating   assessments  of  potential  year-2000  risks
associated  with our external  business  relationships,  such as  utilities  and
financial institutions. These procedures are necessarily limited to matters over
which Conseco is able to reasonably exercise control.  Conseco has been informed
by our key  financial  institutions  and  utilities  that they will be year-2000
ready at year-end 1999.

     Conseco is also assessing what  contingency  plans will be needed if any of
our  critical  systems  or  those of  external  business  relationships  are not
year-2000  ready  at  year-end  1999.  We do  not  currently  anticipate  such a
situation,  but Conseco's  consideration  of contingency  plans will continue to
evolve as new information becomes available.

     Our year-2000  projects are the highest priority for Conseco's  information
technology and many other employees.  Other systems projects  continue while our
year-2000  projects are being  completed,  however,  in many cases,  Conseco has
accelerated system upgrades when the new systems address year-2000 issues.

     The  failure to correct a material  year-2000  problem  could  result in an
interruption  in,  or  failure  of, a number of normal  business  activities  or
operations.   Such  failures  could  materially  and  adversely  affect  Conseco
Variable's results of operations,  liquidity and financial condition. Due to the
general uncertainty inherent in the year-2000 problem, including the uncertainty
of the preparedness of our external business  relationships,  we are not able to
currently  determine whether the consequences of year-2000  failures will have a
material  impact on Conseco  Variable's  results of  operations,  liquidity  and
financial  condition.  However,  we believe our year-2000 readiness efforts will
minimize the likelihood of a material adverse impact.

     MARKET-SENSITIVE INSTRUMENTS AND RISK MANAGEMENT

     We seek to  invest  our  available  funds in a manner  that  will  maximize
shareholder  value and fund  future  obligations  to  policyholders,  subject to
appropriate  risk  considerations.  We  seek  to  meet  this  objective  through
investments  that:  (i) have similar  characteristics  to the  liabilities  they
support;   (ii)  are  diversified  among  industries,   issuers  and  geographic
locations;  and (iii) make up a  predominantly  investment-grade  fixed maturity
securities portfolio. Many of our products incorporate surrender charges, market
interest rate adjustments or other features to encourage persistency.

     We seek to maximize  the total  return on our  investments  through  active
investment management. Accordingly, we have determined that our entire portfolio
of fixed maturity securities is available to be sold in response to: (i) changes
in market  interest  rates;  (ii)  changes  in  relative  values  of  individual
securities and asset sectors; (iii) changes in prepayment risks; (iv) changes in
credit quality outlook for certain  securities;  (v) liquidity  needs;  and (vi)
other factors.  From time to time, we invest in securities for trading purposes,
although such  investments  account for a relatively  small portion of our total
portfolio.

     The  profitability  of many of our products  depends on the spreads between
the  interest  yield  we earn on  investments  and the  rates we  credit  on our
insurance liabilities.  Although substantially all credited rates on our annuity
products may be changed annually (subject to minimum guaranteed rates),  changes
in  competition  and  other  factors,  including  the  impact  of the  level  of
surrenders  and  withdrawals,  may limit our  ability  to adjust or to  maintain
crediting rates at levels  necessary to avoid narrowing of spreads under certain
market  conditions.  Approximately 80 percent of our insurance  liabilities were
subject to interest  rates that may be reset  annually:  the  remainder  have no
explicit interest rates. As of December 31, 1998, the average yield, computed on
the cost basis of our  investment  portfolio,  was 7.2 percent,  and the average
interest rate credited or accruing to our total  insurance  liabilities  was 5.1
percent, excluding interest bonuses guaranteed for the first year of the annuity
contract only.

     We use  computer  models  to  simulate  the cash  flows  expected  from our
existing  business  under various  interest rate  scenarios.  These  simulations
enable us to measure the  potential  gain or loss in fair value of our  interest
rate-sensitive  financial instruments.  With such estimates,  we seek to closely
match the  duration of our assets to the duration of our  liabilities.  When the
estimated durations of assets and liabilities are similar,  exposure to interest
rate risk is minimized because a change in the value of assets should be largely
offset  by a change in the value of  liabilities.  At  December  31,  1998,  the
adjusted  modified  duration of our fixed  maturity  securities  and  short-term
investments  was  approximately  6.0 years  and the  duration  of our  insurance
liabilities was  approximately  7.5 years. If interest rates were to increase by
10 percent  from their  December  31, 1998  levels,  we estimate  that our fixed
maturity securities and short-term  investments (net of corresponding changes in
the value of cost of policies purchased, cost of policies produced and insurance
liabilities)  would  decline in fair value by  approximately  $30 million.  This
compares  to a  decline  in fair  value of $35  million  based  on a  comparable
calculation  at December 31,  1997.  The  calculations  involved in our computer
simulations incorporate numerous assumptions,  require significant estimates and
assume an  immediate  change in interest  rates  without any  management  of the
investment portfolio in reaction to such change. Consequently, potential changes
in value of our financial  instruments  indicated by the simulations will likely
be different  from the actual  changes  experienced  under given  interest  rate
scenarios,  and the differences may be material.  Because we actively manage our
investments  and  liabilities,  our net exposure to interest rates can vary over
time.

DIRECTORS AND EXECUTIVE OFFICERS

Conseco Variable's directors and executive officers as of May 1,  1999 are
listed below:

<TABLE>
<CAPTION>

                                                  PRINCIPAL BUSINESS OCCUPATION
NAME                                                   DURING LAST FIVE YEARS
- - ---------------------------------------------------------------------------------------------------------------------------------
<S>                        <C>

Stephen C. Hilbert  Since 1979, Chairman of the Board, Chief Executive Officer and Director and since 1988 President of Conseco,
    (Age 53)        Inc.  Director and Chairman of the Board of Conseco Variable.

Ngaire E. Cuneo     Since 1992, Executive Vice President, Corporate  Development of Conseco,  Inc. and various  positions with
    (Age 48)        certain of its affiliates.  Director of Conseco Variable.

Rollin M. Dick      Since 1986, Executive Vice President, Chief Financial Officer and Director of Conseco, Inc.
    (Age 67)        Director and Executive Vice President and Chief Financial Officer of Conseco Variable.

Thomas J. Kilian    Since 1998, Executive Vice President, Chief Operations Officer of Conseco, Inc. and from 1989 until 1998 Senior
    (Age 48)        Vice President of various subsidiaries of Conseco, Inc.  Director and President of Conseco Variable.

John J. Sabl        Since 1997, Executive Vice President, General Counsel and Secretary of Conseco, Inc.  Prior thereto, Mr. Sabl
 (Age 47)           was a partner in the law firm of Sidley & Austin in Chicago, Illinois.  Director and Executive Vice President,
                    General Counsel and Secretary of Conseco Variable.

James S. Adams      Since 1997, Senior Vice President, Chief Accounting Officer and Treasurer of Conseco, Inc.  Since 1989,
    (Age 39)        Senior Vice President of various subsidiaries of Conseco, Inc. Senior Vice President and Treasurer of Conseco
                    Variable.
</TABLE>

EXECUTIVE COMPENSATION

     Conseco  Variable has no full-time  employees and does not  compensate  any
employee, officer or director of Conseco Variable.

INDEPENDENT ACCOUNTANTS

     The financial  statements  of Conseco  Variable as of December 31, 1998 and
1997 and for the years ended December 31, 1998, 1997 and 1996,  included in this
prospectus,   have  been  audited  by PricewaterhouseCoopers LLP, independent
accountants, as set forth in their report appearing herein.

LEGAL OPINIONS

     Blazzard,  Grodd &  Hasenauer,  P.C.,  Westport,  Connecticut  has provided
advice on certain matters relating to the federal securities and income tax laws
in connection with the CONTRACTS described in this prospectus.

FINANCIAL STATEMENTS

     The  financial  statements of Conseco  Variable  which are included in this
prospectus  should be  considered  only as  bearing  on the  ability  of Conseco
Variable  to meet its  obligations  under  the  CONTRACTS.  They  should  not be
considered  as  bearing  on  the   investment   performance  of  the  INVESTMENT
PORTFOLIOS.  The value of the INVESTMENT PORTFOLIOS is affected primarily by the
performance of the underlying investments.

     The financial statements of Conseco Variable Annuity Account F are included
in the Statement of Additional Information.



                        REPORT OF INDEPENDENT ACCOUNTANTS




To the Shareholders and Board of Directors
Conseco Variable Insurance Company

     In our opinion,  the accompanying  balance sheet and the related statements
of  operations,  shareholder's  equity and cash  flows  present  fairly,  in all
material respects,  the financial position of Conseco Variable Insurance Company
(the "Company") at December 31, 1998 and 1997, and the results of its operations
and its cash flows for each of the three years in the period ended  December 31,
1998,  in  conformity  with  generally  accepted  accounting  principles.  These
financial  statements are the  responsibility of the Company's  management;  our
responsibility  is to express an opinion on these financial  statements based on
our audits.  We conducted  our audits of these  statements  in  accordance  with
generally accepted auditing standards which require that we plan and perform the
audit to obtain reasonable  assurance about whether the financial statements are
free of material  misstatement.  An audit includes  examining,  on a test basis,
evidence  supporting the amounts and  disclosures  in the financial  statements,
assessing the  accounting  principles  used and  significant  estimates  made by
management,  and evaluating the overall  financial  statement  presentation.  We
believe  that our audits  provide a reasonable  basis for the opinion  expressed
above.




                                                   /s/PricewaterhouseCoopers LLP
                                                   PricewaterhouseCoopers LLP

Indianapolis, Indiana
March 30, 1999



                                       F-1





<TABLE>
<CAPTION>
                       CONSECO VARIABLE INSURANCE COMPANY

                                  BALANCE SHEET
                           December 31, 1998 and 1997
                              (Dollars in millions)

                                     ASSETS


                                                                                            1998              1997
                                                                                            ----             ----
Investments:
    Actively managed fixed maturities at fair value (amortized cost:
<S>    <C>    <C>       <C>    <C>                                                       <C>                <C>     
       1998 - $1,520.5; 1997 - $1,705.2)...............................................  $1,524.1           $1,734.0
    Equity securities at fair value (cost: 1998 - $46.0 million; 1997 - $25.1 million).      45.7               25.4
    Mortgage loans.....................................................................     110.2              146.1
    Policy loans.......................................................................      79.6               80.6
    Other invested assets .............................................................     103.1               62.8
    Short-term investments.............................................................      48.4               49.5
    Assets held in separate accounts...................................................     696.4              402.1
                                                                                       ----------         ----------

          Total investments............................................................   2,607.5            2,500.5


Accrued investment income..............................................................      30.5               30.5
Cost of policies purchased.............................................................      98.0              106.4
Cost of policies produced..............................................................      82.5               55.9
Reinsurance receivables................................................................      22.2               21.9
Goodwill (net of accumulated amortization: 1998 - $14.7; 1997 - $13.2).................      46.7               48.2
Other assets...........................................................................      24.3                8.3
                                                                                       -----------      ------------

          Total assets.................................................................  $2,911.7           $2,771.7
                                                                                         ========           ========
</TABLE>




                            (continued on next page)



                   The accompanying notes are an integral part
                          of the financial statements.

                                       F-2






                       CONSECO VARIABLE INSURANCE COMPANY

                            BALANCE SHEET (Continued)
                           December 31, 1998 and 1997
                 (Dollars in millions, except per share amount)


<TABLE>
<CAPTION>
                      LIABILITIES AND SHAREHOLDER'S EQUITY


                                                                                            1998             1997
                                                                                            ----             ----
<S>                                                                                         <C>              <C>
Liabilities:
    Insurance liabilities:

       Interest sensitive products.....................................................  $1,365.2           $1,522.1
       Traditional products............................................................     246.2              248.3
       Claims payable and other policyholder funds.....................................      62.6               62.5
       Liabilities related to separate accounts........................................     696.4              402.1
    Income tax liabilities.............................................................      37.5               44.2
    Investment borrowings..............................................................      65.7               61.0
    Other liabilities..................................................................      33.0               14.6
                                                                                       -----------       -----------

            Total liabilities..........................................................   2,506.6            2,354.8
                                                                                        ---------          ---------

Shareholder's equity:
    Common stock and additional paid-in capital (par value $4.80 per share, 1,065,000
       shares authorized,  1,043,565 shares issued and outstanding)....................     380.8              380.8
    Accumulated other comprehensive income:
       Unrealized gains of fixed maturity securities (net of applicable deferred
          income taxes:  1998 - $.5; 1997 - $4.4)......................................       1.0                8.2
       Unrealized gains (losses) of other investments (net of applicable deferred
          income taxes:  1998 - $(.9); 1997 - $.3).....................................      (1.8)                .5
    Retained earnings..................................................................      25.1               27.4
                                                                                       -----------       -----------

            Total shareholder's equity.................................................     405.1              416.9
                                                                                       ----------         ----------

            Total liabilities and shareholder's equity.................................  $2,911.7           $2,771.7
                                                                                         ========           ========
</TABLE>

    The accompanying notes are an integral part of the financial statements.



                                       F-3






                       CONSECO VARIABLE INSURANCE COMPANY

<TABLE>
<CAPTION>
                             STATEMENT OF OPERATIONS
              for the years ended December 31, 1998, 1997 and 1996
                              (Dollars in millions)


                                                                         1998              1997            1996
                                                                         ----              ----            ----
<S>                                                                     <C>              <C>               <C>
Revenues:

    Insurance policy income..........................................   $  73.6          $  75.7           $  81.4
    Net investment income............................................     198.0            222.6             218.4
    Net investment gains.............................................      18.5             13.3               2.7
                                                                       --------         --------         ---------

          Total revenues.............................................     290.1            311.6             302.5
                                                                        -------          -------           -------

Benefits and expenses:
    Insurance policy benefits........................................     170.6            191.0             180.6
    Amortization.....................................................      33.6             27.1              20.3
    Other operating costs and expenses...............................      38.7             32.2              60.5
                                                                       --------         --------          --------

          Total benefits and expenses................................     242.9            250.3             261.4
                                                                        -------          -------           -------

          Income before income taxes.................................      47.2             61.3              41.1

Income tax expense...................................................      16.6             22.1              15.4
                                                                       --------         --------          --------

          Net income.................................................   $  30.6          $  39.2           $  25.7
                                                                        =======          =======           =======
</TABLE>

    The accompanying notes are an integral part of the financial statements.


                                       F-4







                       CONSECO VARIABLE INSURANCE COMPANY

<TABLE>
<CAPTION>
                        STATEMENT OF SHAREHOLDER'S EQUITY
              for the years ended December 31, 1998, 1997 and 1996
                              (Dollars in millions)

                                                                            Common stock       Accumulated other
                                                                           and additional        comprehensive     Retained
                                                              Total        paid-in capital       income (loss)     earnings
                                                              -----        ---------------       -------------     --------

<S>                                                           <C>             <C>                 <C>              <C>
Balance, December 31, 1995.................................   $442.6          $380.8              $  12.4          $ 49.4

   Comprehensive income, net of tax:
     Net income............................................     25.7             -                    -              25.7
     Change in unrealized appreciation (depreciation) of
       securities (net of applicable income taxes of ($9.7))   (17.0)            -                  (17.0)            -
                                                             -------

         Total comprehensive income........................      8.7

   Dividends on common stock...............................    (54.4)            -                    -             (54.4)
                                                             -------      ----------          -----------       ---------

Balance, December 31, 1996.................................    396.9           380.8                 (4.6)           20.7

   Comprehensive income, net of tax:
     Net income............................................     39.2             -                    -              39.2
     Change in unrealized appreciation (depreciation) of
       securities (net of applicable income taxes of $7.2).     13.3             -                   13.3             -
                                                            --------

         Total comprehensive income........................     52.5

   Dividends on common stock...............................    (32.5)            -                    -             (32.5)
                                                             -------      ----------          -----------          ------

Balance, December 31, 1997.................................    416.9           380.8                  8.7            27.4

   Comprehensive income, net of tax:
     Net income............................................     30.6             -                    -              30.6
     Change in unrealized appreciation (depreciation) of
       securities (net of applicable income taxes of $(5.1))    (9.5)            -                   (9.5)            -
                                                            --------

         Total comprehensive income........................     21.1

   Dividends on common stock...............................    (32.9)            -                    -             (32.9)
                                                             -------      ----------          -----------          ------

Balance, December 31, 1998.................................   $405.1          $380.8             $    (.8)         $ 25.1
                                                              ======          ======             ========          ======
</TABLE>


    The accompanying notes are an integral part of the financial statements.


                                       F-5









<TABLE>
<CAPTION>
                       CONSECO VARIABLE INSURANCE COMPANY

                             STATEMENT OF CASH FLOWS
              for the years ended December 31, 1998, 1997 and 1996
                              (Dollars in millions)


                                                                         1998              1997             1996
                                                                         ----              ----             ----
<S>                                                                  <C>               <C>             <C>
Cash flows from operating activities:

   Net income........................................................$       30.6      $    39.2       $      25.7
     Adjustments to reconcile net income to net
       cash provided by operating activities:
         Amortization................................................        43.0           27.1              20.3
         Income taxes................................................        (1.2)           6.7              (3.9)
         Insurance liabilities.......................................       120.0           95.2             112.5
         Accrual and amortization of investment income.................       1.6             .3               3.1
         Deferral of cost of policies produced  .......................     (35.3)         (31.8)            (13.2)
         Investment gains..............................................     (18.5)         (13.3)             (2.7)
         Other.........................................................     (38.3)        (4.6)             (8.8)
                                                                         ---------     ----------      ------------

         Net cash provided by operating activities...................       101.9         118.8             133.0
                                                                       -----------      --------       -----------

Cash flows from investing activities:
   Sales of investments..............................................     1,185.0         755.2             988.9
   Maturities and redemptions........................................       145.5         150.4             101.7
   Purchases of investments..........................................    (1,420.7)       (923.5)         (1,049.6)
                                                                       ----------        --------         ---------

         Net cash provided (used) by investing activities............       (90.2)        (17.9)             41.0
                                                                       -----------       ---------      ------------

Cash flows from financing activities:
   Deposits to insurance liabilities.................................       400.4         255.9             169.8
   Investment borrowings.............................................         4.7          12.6             (35.8)
   Withdrawals from insurance liabilities............................      (385.0)       (302.2)           (267.7)
   Dividends paid on common stock....................................       (32.9)        (32.5)            (44.5)
                                                                       ------------       --------       -----------

         Net cash used by financing activities.......................       (12.8)        (66.2)           (178.2)
                                                                       ------------      ---------        ----------

         Net increase (decrease) in short-term
           investments...............................................        (1.1)         34.7              (4.2)

Short-term investments, beginning of year............................        49.5          14.8              19.0
                                                                     -------------     ---------      ------------

Short-term investments, end of year..................................$       48.4      $   49.5       $      14.8
                                                                     =============      ========       ===========
</TABLE>

    The accompanying notes are an integral part of the financial statements.


                                       F-6




                       CONSECO VARIABLE INSURANCE COMPANY

                          Notes to Financial Statements
                         ------------------------------







1.   SIGNIFICANT ACCOUNTING POLICIES

     Basis of Presentation

     Conseco  Variable   Insurance  Company  ("we"  or  the  "Company")  markets
tax-qualified annuities and certain employee benefit-related  insurance products
through  professional  independent  agents.  Prior to its name change in October
1998,  the Company was named Great American  Reserve  Insurance  Company.  Since
August 1995,  the Company has been a wholly owned  subsidiary  of Conseco,  Inc.
("Conseco"),  a financial  services  holding  company  operating  throughout the
United  States.  Conseco's  life  insurance  subsidiaries  develop,  market  and
administer  supplemental health insurance,  annuity,  individual life insurance,
individual  and group major  medical  insurance  and other  insurance  products.
Conseco's finance subsidiaries  originate,  purchase,  sell and service consumer
and commercial finance loans.

     The following summary explains the accounting  policies we use to arrive at
the more  significant  numbers  in our  financial  statements.  We  prepare  our
financial statements in accordance with generally accepted accounting principles
("GAAP").  We follow  the  accounting  standards  established  by the  Financial
Accounting   Standards  Board,  the  American   Institute  of  Certified  Public
Accountants and the Securities and Exchange Commission.  We reclassified certain
amounts in our 1997 and 1996 financial  statements and notes to conform with the
1998 presentation.

     Investments

     Fixed  maturities  are  securities  that  mature  more than one year  after
issuance and include bonds,  notes  receivable and redeemable  preferred  stock.
Fixed  maturities  that we may sell prior to maturity are classified as actively
managed and are carried at estimated  fair value,  with any  unrealized  gain or
loss,  net  of  tax  and  related  adjustments,   recorded  as  a  component  of
shareholder's  equity.  Fixed maturity  securities that we intend to sell in the
near term are  classified as trading and included in other invested  assets.  We
include any  unrealized  gain or loss on trading  securities  in net  investment
gains.

     Equity securities  include  investments in common stocks and non-redeemable
preferred  stock. We carry these  investments at estimated fair value. We record
any unrealized gain or loss, net of tax and related adjustments,  as a component
of shareholder's equity.

     Mortgage  loans held in our  investment  portfolio are carried at amortized
unpaid balances, net of provisions for estimated losses.

     Policy loans are stated at their current unpaid principal balances.

     Other   invested   assets   include   trading    securities   and   certain
non-traditional investments.  Non-traditional investments include investments in
venture  capital  funds,  limited  partnerships,  mineral  rights and promissory
notes;  we account for them using either the cost method,  or for investments in
partnerships over whose operations the Company exercises significant  influence,
the equity method.

     Short-term  investments  include commercial paper,  invested cash and other
investments  purchased with maturities of less than three months.  We carry them
at amortized cost,  which  approximates  their estimated fair value. We consider
all short-term investments to be cash equivalents.

     We defer any fees received or costs incurred when we originate  investments
(primarily  mortgage loans). We amortize fees, costs,  discounts and premiums as
yield  adjustments over the contractual  lives of the  investments.  We consider
anticipated  prepayments on mortgage-backed  securities in determining estimated
future yields on such securities.


                                       F-7




                       CONSECO VARIABLE INSURANCE COMPANY

                          Notes to Financial Statements
                         ------------------------------


     When we sell a  security  (other  than a trading  security),  we report the
difference between our sale proceeds and its amortized cost (determined based on
specific identification) as an investment gain or loss.



     We regularly  evaluate  all of our  investments  based on current  economic
conditions, credit loss experience and other investee-specific  developments. If
there is a decline  in a  security's  net  realizable  value  that is other than
temporary,  we treat it as a  realized  loss and  reduce  our cost  basis of the
security to its estimated fair value.

     Separate Accounts

     Separate  accounts are funds on which investment income and gains or losses
accrue  directly  to certain  policyholders.  The assets of these  accounts  are
legally segregated. They are not subject to the claims that may arise out of any
other  business of the  Company.  We report  separate  account  assets at market
value; the underlying  investment risks are assumed by the contract holders.  We
record  the  related  liabilities  at amounts  equal to the market  value of the
underlying assets.

     Cost of Policies Produced

     The costs that vary with,  and are  primarily  related  to,  producing  new
insurance  business  are referred to as cost of policies  produced.  We amortize
these costs using the interest rate credited to the  underlying  policy;  (I) in
relation  to  the  estimated   gross   profits  for   universal   life-type  and
investment-type  products;  or (ii) in  relation to future  anticipated  premium
revenue for other products.

     When we sell  investments  backing our  universal  life or  investment-type
product  business at a gain or loss, we adjust the  amortization  to reflect the
change in future investment yields resulting from the sale (thereby changing the
future  amortization to offset the change in yield).  We also adjust the cost of
policies  produced for the change in amortization  that would have been recorded
if actively  managed  fixed  maturity  securities  had been sold at their stated
aggregate fair value and the proceeds  reinvested at current yields.  We include
the impact of this  adjustment  in net  unrealized  appreciation  (depreciation)
within shareholder's equity.

     Each year, we evaluate the recoverability of the unamortized balance of the
cost of policies produced.  We consider estimated future gross profits or future
premiums,  expected mortality or morbidity,  interest earned and credited rates,
persistency and expenses in determining whether the balance is recoverable.

     Cost of Policies Purchased

     The cost assigned to the right to receive  future cash flows from contracts
existing  at the  date of an  acquisition  is  referred  to as cost of  policies
purchased. This balance is amortized, evaluated for recoverability, and adjusted
for the impact of realized and  unrealized  gains (losses) in the same manner as
the cost of policies produced described above.

     Goodwill

     Goodwill is the excess of the amount  paid to acquire the Company  over the
fair value of its net assets. We amortize  goodwill on the  straight-line  basis
over a 40-year period. We continually monitor the value of our goodwill based on
our  estimates  of future  earnings.  We  determine  whether  goodwill  is fully
recoverable  from  projected  undiscounted  net cash  flows  over the  remaining
amortization period. If we were to determine that changes in such projected cash
flows no longer  support  the  recoverability  of  goodwill  over the  remaining
amortization  period,  we would reduce its carrying  value with a  corresponding
charge to expense or  shorten  the  amortization  period (no such  changes  have
occurred).

     Recognition of Insurance Policy Income and Related Benefits and Expenses on
     Insurance Contracts

     Generally,  we  recognize  insurance  premiums  for  traditional  life  and
accident and health contracts as earned over the

                                       F-8




                       CONSECO VARIABLE INSURANCE COMPANY

                          Notes to Financial Statements
                         ------------------------------


premium-paying periods. We establish reserves for future benefits on a net-level
premium  method  based upon  assumptions  as to  investment  yields,  mortality,
morbidity, withdrawals and dividends. We record premiums for universal life-type
and  investment-type  contracts  that do not involve  significant  mortality  or
morbidity  risk  as  deposits  to  insurance  liabilities.  Revenues  for  these
contracts consist of mortality,  morbidity,  expense and surrender  charges.  We
establish reserves for the estimated present value of the remaining net costs of
all reported and unreported claims.

     Reinsurance

     In the normal course of business,  we seek to limit our exposure to loss on
any single  insured or to certain  groups of policies by ceding  reinsurance  to
other  insurance  enterprises.  We currently  retain no more than $.5 million of
mortality risk on any one policy.  We diversify the risk of reinsurance  loss by
using a number of  reinsurers  that have strong  claims-paying  ratings.  If any
reinsurer  could  not  meet  its  obligations,  the  Company  would  assume  the
liability. The likelihood of a material loss being incurred as the result of the
failure of one of our reinsurers is considered  remote.  The cost of reinsurance
ceded totaled $21.0 million,  $24.2 million and $24.6 million in 1998,  1997 and
1996,  respectively.  Reinsurance  recoveries  netted against  insurance  policy
benefits  totaled $21.8 million,  $14.9 million and $19.4 million in 1998,  1997
and 1996, respectively.

     Income Taxes

     Our  income  tax  expense  includes  deferred  income  taxes  arising  from
temporary  differences  between the tax and financial  reporting bases of assets
and liabilities.  In assessing the realization of deferred income tax assets, we
consider  whether it is more likely than not that the deferred income tax assets
will be realized. The ultimate realization of deferred income tax assets depends
upon  generating  future  taxable  income during the periods in which  temporary
differences  become  deductible.  If future income is not generated as expected,
deferred  income tax assets may need to be written off (no such  write-offs have
occurred).

     Investment Borrowings

     As part of our investment  strategy,  we may enter into reverse  repurchase
agreements and dollar-roll  transactions to increase our investment return or to
improve  our  liquidity.   We  account  for  these  transactions  as  collateral
borrowings,  where  the  amount  borrowed  is  equal to the  sales  price of the
underlying   securities.   Reverse  repurchase  agreements  involve  a  sale  of
securities and an agreement to repurchase the same securities at a later date at
an agreed-upon price. Dollar rolls are similar to reverse repurchase  agreements
except that, with dollar rolls, the repurchase involves securities that are only
substantially the same as the securities sold. We account for these transactions
as short-term collateralized borrowings.  Such borrowings averaged approximately
$66.0 million  during 1998  (compared  with an average of $90.4  million  during
1997)  and  were  collateralized  by  investment  securities  with  fair  values
approximately  equal to the loan value.  The weighted  average  interest rate on
short-term  collateralized borrowings was 4.4 percent in both 1998 and 1997. The
primary risk  associated  with  short-term  collateralized  borrowings is that a
counterparty  will be unable to  perform  under the terms of the  contract.  Our
exposure is limited to the excess of the net replacement  cost of the securities
over the value of the  short-term  investments  (such excess was not material at
December 31, 1998). We believe the  counterparties to our reverse repurchase and
dollar-roll  agreements are financially  responsible  and that the  counterparty
risk is minimal.

     Use of Estimates

     When we prepare  financial  statements  in  conformity  with  GAAP,  we are
required to make estimates and  assumptions  that  significantly  affect various
reported  amounts of assets and  liabilities,  and the  disclosure of contingent
assets and liabilities at the date of the financial  statements and revenues and
expenses during the reporting periods. For example, we use significant estimates
and  assumptions in calculating  values for the cost of policies  produced,  the
cost of policies  purchased,  goodwill,  liabilities  for  insurance and deposit
products, liabilities related to litigation,  guaranty fund assessment accruals,
gain on sale of finance  receivables  and deferred  income taxes.  If our future
experience  differs  materially  from  these  estimates  and  assumptions,   our
financial statements could be affected.


                                       F-9




                       CONSECO VARIABLE INSURANCE COMPANY

                          Notes to Financial Statements
                         ------------------------------

     Fair Values of Financial Instruments


     We use the  following  methods and  assumptions  to determine the estimated
fair values of financial instruments:

     Investment securities.  For fixed maturity securities (including redeemable
     preferred stocks) and for equity and trading securities, we use quotes from
     independent pricing services,  where available.  For investment  securities
     for which  such  quotes are not  available,  we use  values  obtained  from
     broker-dealer  market makers or by discounting  expected  future cash flows
     using a current market rate appropriate for the yield, credit quality,  and
     (for fixed  maturity  securities)  the  maturity  of the  investment  being
     priced.

     Short-term  investments.  We use quoted market prices.  The carrying amount
     for these instruments approximates their estimated fair value.

     Mortgage loans and policy loans. We discount future expected cash flows for
     loans  included  in  our  investment  portfolio  based  on  interest  rates
     currently  being offered for similar loans to borrowers with similar credit
     ratings.   We  aggregate   loans  with  similar   characteristics   in  our
     calculations.

     Other invested  assets.  We use quoted market prices,  where available.
     When quotes are not  available,  we assume a market value equal to carrying
     value.

     Insurance liabilities for investment contracts. We discount future expected
     cash flows  based on interest  rates  currently  being  offered for similar
     contracts with similar maturities.

     Investment  borrowings.  Due to the short-term  nature of these  borrowings
     (terms  generally less than 30 days),  estimated fair values are assumed to
     approximate the carrying amount reported in the balance sheet.

     Here are the estimated fair values of our financial instruments:

<TABLE>
<CAPTION>
                                                                              1998                           1997
                                                                   -----------------------   ------------------------------------
                                                                   Carrying           Fair       Carrying            Fair
                                                                    Amount            Value       Amount             Value
                                                                                        (Dollars in millions)
<S>                                                                <C>             <C>           <C>                 <C>
Financial assets:
   Actively managed fixed maturities............................   $1,524.1        $1,524.1      $1,734.0        $1,734.0
   Equity securities ...........................................       45.7            45.7          25.4            25.4
   Mortgage loans...............................................      110.2           119.0         146.1           154.6
   Policy loans.................................................       79.6            79.6          80.6            80.6
   Other invested assets........................................      103.1           103.1          62.8            62.8
   Short-term investments.......................................       48.4            48.4          49.5            49.5

Financial liabilities:
   Insurance liabilities for investment contracts (1)...........    1,036.0         1,036.0       1,177.5         1,177.5
   Investment borrowings........................................       65.7            65.7          61.0            61.0
<FN>
(1)  The estimated fair value of the  liabilities  for investment  contracts was
     approximately  equal to its  carrying  value at December 31, 1998 and 1997.
     This was because  interest  rates  credited on the vast majority of account
     balances  approximate current rates paid on similar  investment  contracts
     and because  these rates are not generally  guaranteed  beyond one year. We
     are not required to disclose fair values for insurance  liabilities,  other
     than those for investment  contracts.  However,  we take into consideration
     the  estimated  fair  values of all  insurance  liabilities  in our overall
     management  of  interest  rate risk.  We attempt to  minimize  exposure  to
     changing interest rates by matching investment  maturities with amounts due
     under insurance contracts.
</FN>
</TABLE>

     Recently Issued Accounting Standards

     Statement  of  Financial  Accounting  Standards  No. 133,  "Accounting  for
Derivative Instruments and Hedging Activities" ("SFAS  133")  was  issued  in
June  1998.  SFAS  133  requires  all  derivative instruments to be recorded on
the balance sheet at estimated fair value. Changes in the fair value of
derivative  instruments  are to be  recorded  each  period either in current
earnings or other comprehensive income, depending on whether a derivative is
designated  as part of a hedge  transaction  and, if it is, on the type of hedge
transaction. SFAS 133 is effective for year 2000. We are currently evaluating
the impact of SFAS 133; at present,  we do not believe it will have a material
effect on our financial position or results of operations.


                                      F-10




                       CONSECO VARIABLE INSURANCE COMPANY

                          Notes to Financial Statements
                         ------------------------------


2.   INVESTMENTS:

       At December 31, 1998,  the  amortized  cost and  estimated  fair value of
actively managed fixed maturities and equity securities were as follows:

<TABLE>
<CAPTION>
                                                                                        Gross         Gross      Estimated
                                                                         Amortized   unrealized    unrealized      fair
                                                                           cost         gains        losses        value
                                                                           ----         -----        ------        -----
                                                                        (Dollars in millions)
<S>                                                                     <C>             <C>          <C>       <C>
Investment grade:
   Corporate securities................................................ $   860.4       $20.7        $15.0     $   866.1
   United States Treasury securities and obligations of
     United States government corporations and agencies................      26.9          .8           .2          27.5
   States and political subdivisions...................................      17.3          .3          -            17.6
   Debt securities issued by foreign governments.......................      11.7         -             .8          10.9
   Mortgage-backed securities .........................................     487.4         8.0          1.2         494.2
Below-investment grade (primarily corporate securities)................     116.8         1.2         10.2         107.8
                                                                       ----------     -------       ------    ----------

     Total actively managed fixed maturities...........................  $1,520.5       $31.0        $27.4      $1,524.1
                                                                         ========       =====        =====      ========

Equity securities......................................................$     46.0     $    .8       $  1.1    $     45.7
                                                                       ==========     =======       ======    ==========
</TABLE>

     At December  31,  1997,  the  amortized  cost and  estimated  fair value of
actively managed fixed maturities and equity securities were as follows:

<TABLE>
<CAPTION>
                                                                                        Gross         Gross      Estimated
                                                                         Amortized   unrealized    unrealized      fair
                                                                           cost         gains        losses        value
                                                                           ----         -----        ------        -----
                                                                                         (Dollars in millions)
<S>                                                                     <C>             <C>         <C>        <C>
Investment grade:
   Corporate securities................................................ $   955.8       $28.3       $  5.3     $   978.8
   United States Treasury securities and obligations of
     United States government corporations and agencies................      28.0          .7          -            28.7
   States and political subdivisions...................................      20.4         1.1           .1          21.4
   Debt securities issued by foreign governments.......................      13.5          .1           .7          12.9
   Mortgage-backed securities .........................................     551.6         8.6           .4         559.8
Below-investment grade (primarily corporate securities)................     135.9         1.8          5.3         132.4
                                                                       ----------     -------      -------    ----------

     Total actively managed fixed maturities...........................  $1,705.2       $40.6        $11.8      $1,734.0
                                                                         ========       =====        =====      ========

Equity securities......................................................$     25.1     $    .5      $    .2    $     25.4
                                                                       ==========     =======      =======    ==========
</TABLE>

     Net  unrealized   gains   (losses)  on  actively   managed  fixed  maturity
investments  included in shareholders'  equity as of December 31, 1998 and 1997,
were as follows:

<TABLE>
<CAPTION>
                                                                                                        1998       1997
                                                                                                        ----       ----
                                                                                                     (Dollars in millions)

<S>                                                                                                    <C>         <C>
Net unrealized gains on actively managed fixed maturity investments..................................  $  3.6      $  28.8
Adjustments to cost of policies purchased and cost of policies produced..............................    (2.1)       (16.2)
Deferred income tax benefit..........................................................................     (.5)        (4.4)
                                                                                                      -------     --------
       Net unrealized gain on actively managed fixed maturity investments...........................   $  1.0     $    8.2
                                                                                                        ======     ========
</TABLE>


                                      F-11




                       CONSECO VARIABLE INSURANCE COMPANY

                          Notes to Financial Statements
                         ------------------------------


     The following  table sets forth the amortized cost and estimated fair value
of actively  managed  fixed  maturities  at December  31, 1998,  by  contractual
maturity.  Actual  maturities will differ from  contractual  maturities  because
borrowers may have the right to call or prepay  obligations with or without call
or prepayment  penalties.  Most of the  mortgage-backed  securities  shown below
provide for periodic payments throughout their lives.

<TABLE>
<CAPTION>
                                                                                                                 Estimated
                                                                                                 Amortized         fair
                                                                                                   cost            value
                                                                                                   ----            -----
                                                                                                     (Dollars in millions)

<S>                                                                                             <C>           <C>
Due in one year or less........................................................................ $     14.5    $     14.5
Due after one year through five years..........................................................      132.1         133.4
Due after five years through ten years.........................................................      249.3         245.6
Due after ten years............................................................................      637.2         636.4
                                                                                                ----------    ----------

     Subtotal..................................................................................    1,033.1       1,029.9
Mortgage-backed securities.....................................................................      487.4         494.2
                                                                                                ----------    ----------

        Total actively managed fixed maturities ...............................................   $1,520.5      $1,524.1
                                                                                                  ========      ========
</TABLE>


       Net investment income consisted of the following:

<TABLE>
<CAPTION>
                                                                                          1998         1997         1996
                                                                                          ----         ----         ----
                                                                                               (Dollars in millions)

<S>                                                                                      <C>           <C>         <C>
Actively managed fixed maturity securities...........................................    $118.4        $133.6      $146.4
Equity securities....................................................................       3.2           1.7         1.6
Mortgage loans.......................................................................      12.1          16.4        19.0
Policy loans.........................................................................       5.1           5.4         5.0
Other invested assets................................................................      13.3           7.7         9.8
Short-term investments...............................................................       2.9           3.4         2.3
Separate accounts....................................................................      44.1          55.7        35.6
                                                                                       --------      --------    --------

    Gross investment income..........................................................     199.1         223.9       219.7
Investment expenses..................................................................       1.1           1.3         1.3
                                                                                      ---------     ---------   ---------

       Net investment income.........................................................    $198.0        $222.6      $218.4
                                                                                         ======        ======      ======
</TABLE>

     The Company had no  significant  fixed  maturity  investments  and mortgage
loans that were not accruing investment income in 1998, 1997 and 1996.











                                      F-12




                       CONSECO VARIABLE INSURANCE COMPANY

                          Notes to Financial Statements
                         ------------------------------



     Investment  gains (losses),  net of investment  expenses,  were included in
revenue as follows:

<TABLE>
<CAPTION>

                                                                                           1998         1997         1996
                                                                                           ----         ----         ----
                                                                                                (Dollars in millions)
<S>                                                                                     <C>            <C>          <C>
Fixed maturities:
    Gross gains........................................................................ $  34.0        $20.6        $16.6
    Gross losses.......................................................................   (12.4)        (5.1)        (9.2)
    Other than temporary decline in fair value.........................................        -         (.3)         (.2)
                                                                                       -----------  --------      -------

         Net investment gains from fixed maturities before expenses....................    21.6         15.2          7.2

Other..................................................................................      .1          2.2          (.6)
                                                                                       ----------    -------      -------

         Net investment gains before expenses..........................................    21.7         17.4          6.6
Investment expenses....................................................................     3.2          4.1          3.9
                                                                                       ---------     -------      -------

         Net investment gains.......................................................... $  18.5        $13.3       $  2.7
                                                                                        =======        =====       ======
</TABLE>

     At December 31, 1998, the mortgage loan balance was primarily  comprised of
commercial loans.  Approximately 15 percent,  12 percent, 12 percent, 11 percent
and 8 percent  of the  mortgage  loan  balance  were on  properties  located  in
California,  Michigan, Florida, Texas and Georgia,  respectively. No other state
comprised  greater  than 8 percent  of the  mortgage  loan  balance.  Noncurrent
mortgage  loans were  insignificant  at December 31, 1998. At December 31, 1998,
our allowance for loss on mortgage loans was $.8 million.

     Life insurance  companies are required to maintain  certain  investments on
deposit with state regulatory authorities. Such assets had an aggregate carrying
value of $16.1 million at December 31, 1998.

     The Company had no investments in any single entity in excess of 10 percent
of shareholder's  equity at December 31, 1998, other than investments  issued or
guaranteed by the United States government or a United States government agency.
3.   INSURANCE LIABILITIES:


     These liabilities consisted of the following:
<TABLE>
<CAPTION>
                                                                                    Interest
                                                         Withdrawal    Mortality      rate
                                                         assumption   assumption   assumption      1998              1997
                                                         ----------   ----------   ----------      ----              ----
                                                                                                    (Dollars in millions)
<S>                                                       <C>          <C>          <C>             <C>              <C>
   Future policy benefits:
     Interest-sensitive products:

       Investment contracts............................      N/A          N/A         (C)        $1,036.0       $1,177.5
       Universal life-type contracts...................      N/A          N/A         4.8%          329.2          344.6
                                                                                               ----------     ----------

         Total interest-sensitive products.............                                           1,365.2        1,522.1
                                                                                                ---------      ---------
     Traditional products:
       Traditional life insurance contracts............    Company        (a)         7.6%          139.9          142.8
                                                         experience
       Limited-payment contracts.......................     None          (b)         7.6%          106.3          105.5
                                                                                               ----------     ----------

         Total traditional products....................                                             246.2          248.3
                                                                                               ----------     ----------

   Claims payable and other policyholder funds ........      N/A          N/A          N/A           62.6           62.5
   Liabilities related to separate accounts............      N/A          N/A          N/A          696.4          402.1
                                                                                               ----------     ----------

       Total...........................................                                          $2,370.4       $2,235.0
                                                                                                 ========       ========

                                      F-13




                       CONSECO VARIABLE INSURANCE COMPANY

                          Notes to Financial Statements
                         ------------------------------
<FN>
- -------------

(a)  Principally  modifications  of the 1975 - 80  Basic,  Select  and  Ultimate
     Tables.
(b)  Principally  the 1984  United  States  Population  Table  and the NAIC 1983
     Individual Annuitant Mortality Table.

(c)  At  December  31, 1998 and 1997,  approximately  95 percent and 97 percent,
     respectively,  of this liability  represented account balances where future
     benefits are not  guaranteed.  The weighted  average  interest  rate on the
     remainder of the liabilities  representing  the present value of guaranteed
     future benefits was approximately 6 percent at December 31, 1998.

</FN>
</TABLE>

4.   INCOME TAXES:

     Income tax liabilities were comprised of the following:

<TABLE>
<CAPTION>
                                                                                                      1998           1997
                                                                                                      ----           ----
                                                                                                        (Dollars in millions)
Deferred income tax liabilities (assets):
<S>                                                                                               <C>              <C>
    Investments (primarily actively managed fixed maturities)..................................   $    5.4         $  9.8
    Cost of policies purchased and cost of policies produced...................................       56.7           52.2
    Insurance liabilities......................................................................      (28.2)         (19.5)
    Unrealized appreciation (depreciation).....................................................        (.4)           4.7
    Other......................................................................................       (2.2)          (4.0)
                                                                                                  --------         ------

         Deferred income tax liabilities.......................................................       31.3           43.2
Current income tax liabilities (assets)........................................................        6.2            1.0
                                                                                                 ---------        -------

         Income tax liabilities................................................................    $  37.5         $ 44.2
                                                                                                   =======         ======
</TABLE>


       Income tax expense was as follows:
<TABLE>
<CAPTION>
                                                                                               1998       1997       1996
                                                                                               ----       ----       ----
                                                                                                  (Dollars in millions)

<S>                                                                                            <C>        <C>        <C>
Current tax provision.....................................................................     $20.8      $16.3      $10.5
Deferred tax provision (benefit)..........................................................      (4.2)       5.8        4.9
                                                                                              ------    -------    -------
         Income tax expense...............................................................     $16.6      $22.1      $15.4
                                                                                               =====      =====      =====
</TABLE>

     A reconciliation  of the income tax provisions based on the U.S.  statutory
corporate tax rate to the provisions reflected in the statement of operations is
as follows:

<TABLE>
<CAPTION>
                                                                                                1998       1997       1996
                                                                                                ----       ----       ----
                                                                                                   (Dollars in millions)

<S>                                                                                             <C>        <C>        <C>
Tax on income before income taxes at statutory rate.......................................      35.0%      35.0%      35.0%
State taxes...............................................................................       1.0         .7        1.5
Other.....................................................................................       (.8)        .3        1.0
                                                                                                 -----     ------    -------

         Income tax expense...............................................................      35.2%      36.0%      37.5%
                                                                                                ====       ====       ====
</TABLE>

5.   OTHER DISCLOSURES:

     Litigation

     The  Company is involved  on an ongoing  basis in  lawsuits  related to its
operations.  Although the ultimate  outcome of certain of such matters cannot be
predicted,  none of such  lawsuits  currently  pending  against  the  Company is
expected, individually or in the aggregate,  to have a material  adverse effect
on the Company's  financial condition, cash flows or results of operations.

                                      F-14




                       CONSECO VARIABLE INSURANCE COMPANY

                          Notes to Financial Statements
                         ------------------------------

     Guaranty Fund Assessments

     The balance  sheet at December  31,  1998,  includes:  (i) accruals of $2.4
million,  representing our estimate of all known assessments that will be levied
against the Company by various  state  guaranty  associations  based on premiums
written through  December 31, 1998; and (ii) receivables of $1.9 million that we
estimate  will be  recovered  through a reduction in future  premium  taxes as a
result of such  assessments.  These  estimates  are  subject to change  when the
associations determine more precisely the losses that have occurred and how such
losses will be allocated among the insurance  companies.  We recognized  expense
for such  assessments  of $1.1  million in 1998,  $1.2  million in 1997 and $1.4
million in 1996.

     Related Party Transactions

     The Company  operates  without  direct  employees  through  management  and
service  agreements  with  subsidiaries  of  Conseco.  Fees  for  such  services
(including  data  processing,  executive  management and  investment  management
services) are based on Conseco's  direct and directly  allocable costs plus a 10
percent  margin.  Total fees incurred by the Company under such  agreements were
$37.8 million in 1998, $36.7 million in 1997 and $44.1 million in 1996.

     During 1998 and 1997, the Company purchased $13.0 million and $11.2 million
par value, respectively,  of senior subordinated notes issued by subsidiaries of
Conseco.  Such notes had a carrying  value of $45.5 million and $29.8 million at
December 31, 1998 and 1997, respectively,  and are classified as "other invested
assets"  in  the  accompanying  balance  sheet.  In  addition,  during  1997,  a
subsidiary of Conseco  redeemed $16.5 million par value of such notes which were
purchased in 1996.

6.   OTHER OPERATING STATEMENT DATA:

     Insurance policy income consisted of the following:

<TABLE>
<CAPTION>
                                                                                           1998         1997         1996
                                                                                           ----         ----         ----
                                                                                                (Dollars in millions)
<S>                                                                                       <C>           <C>         <C>
Traditional products:

    Direct premiums collected.........................................................    $445.8        $309.6      $241.3
    Reinsurance assumed...............................................................      15.6          14.9         1.7
    Reinsurance ceded.................................................................     (21.0)        (24.2)      (24.6)
                                                                                         -------       -------     -------

          Premiums collected, net of reinsurance......................................     440.4         300.3       218.4
    Less premiums on universal life and products
       without mortality and morbidity risk which are
       recorded as additions to insurance liabilities ................................     400.4         255.9       169.8
                                                                                         -------       -------     -------
          Premiums on traditional products with mortality or morbidity risk,
             recorded as insurance policy income......................................      40.0          44.4        48.6
Fees and surrender charges on interest sensitive products.............................      33.6          31.3        32.8
                                                                                        --------      --------    --------

          Insurance policy income.....................................................   $  73.6       $  75.7     $  81.4
                                                                                         =======       =======     =======
</TABLE>

     The five states with the largest  shares of 1998  collected  premiums  were
Texas (17 percent), Florida (16 percent), California (13 percent), Michigan (7.1
percent) and Indiana (6.2 percent).  No other state  accounted for more than 5.0
percent of total collected premiums.




                                      F-15




                       CONSECO VARIABLE INSURANCE COMPANY

                          Notes to Financial Statements
                         ------------------------------




     Changes in the cost of policies purchased were as follows:

<TABLE>
<CAPTION>
                                                                                           1998         1997         1996
                                                                                           ----         ----         ----
                                                                                                (Dollars in millions)

<S>                                                                                       <C>          <C>         <C>
Balance, beginning of year............................................................    $106.4       $143.0     $120.0
    Amortization......................................................................     (21.1)      (15.4)      (15.3)
    Amounts related to fair value adjustment of actively managed fixed maturities.....      11.8       (21.2)       36.6
    Other ............................................................................        .9          -          1.7
                                                                                      ----------  -----------   ---------

Balance, end of year..................................................................   $  98.0       $106.4      $143.0
                                                                                         =======       ======      ======
</TABLE>

     Based on current  conditions  and  assumptions  as to future  events on all
policies in force,  the Company expects to amortize  approximately 10 percent of
the December 31, 1998,  balance of cost of policies purchased in 1999, 9 percent
in 2000,  9 percent  in 2001,  8  percent  in 2002 and 8  percent  in 2003.  The
discount  rates  used to  determine  the  amortization  of the cost of  policies
purchased ranged from 3.6 percent to 8.0 percent and averaged 5.8 percent.

     Changes in the cost of policies produced were as follows:
<TABLE>
<CAPTION>
                                                                                           1998         1997         1996
                                                                                           ----         ----         ----
                                                                                                (Dollars in millions)

<S>                                                                                      <C>            <C>         <C>
Balance, beginning of year............................................................   $  55.9        $38.2       $24.0
    Additions.........................................................................      35.3         31.8        13.2
    Amortization......................................................................     (11.0)       (10.2)       (3.5)
    Amounts related to fair value adjustment of actively managed fixed maturities.....       2.3         (3.9)        4.5
                                                                                         ---------     -------     -------

Balance, end of year..................................................................   $  82.5        $55.9       $38.2
                                                                                         =======        =====       =====
</TABLE>

7.   STATEMENT OF CASH FLOWS:

     Income taxes paid during 1998,  1997, and 1996,  were $17.1 million,  $14.8
million and $18.1 million, respectively.

     Short-term  investments having original  maturities of three months or less
are  considered  to be cash  equivalents.  All cash is  invested  in  short-term
investments.

8.   STATUTORY INFORMATION:

     Statutory  accounting  practices  prescribed  or  permitted  for  insurance
companies by regulatory  authorities differ from generally  accepted  accounting
principles. The Company reported the following amounts to regulatory agencies:

<TABLE>
<CAPTION>
                                                                                     1998            1997
                                                                                     ----            ----
                                                                                      (Dollars in millions)

<S>                                                                                <C>              <C>
   Statutory capital and surplus.................................................. $134.0           $140.7
   Asset valuation reserve........................................................   30.9             29.2
   Interest maintenance reserve...................................................   73.1             68.8
                                                                                  --------        --------

       Total...................................................................... $238.0           $238.7
                                                                                   ======           ======
</TABLE>




                                      F-16




                       CONSECO VARIABLE INSURANCE COMPANY

                          Notes to Financial Statements
                         ------------------------------



     The  Company's  statutory net income was $32.7  million,  $32.7 million and
$32.6 million in 1998, 1997 and 1996, respectively.

     State insurance laws generally restrict the ability of insurance  companies
to pay dividends or make other distributions. Approximately $32.9 million of the
Company's net assets at December 31, 1998,  are available  for  distribution  in
1999 without permission of state regulatory authorities.










                                      F-17


TABLE OF CONTENTS OF THE STATEMENT OF
ADDITIONAL INFORMATION

Company
Independent Accountants
Legal Opinions
Distribution
Calculation of Performance Information
Federal Tax Status
Annuity Provisions
Financial Statements



APPENDIX A-CONDENSED FINANCIAL INFORMATION

Accumulation Unit Value History

The  following  schedule  includes  ACCUMULATION  UNIT  values  for  the  period
indicated.  This data has been taken from the Conseco  Variable  Annuity Account
F's financial  statements.  This information  should be read in conjunction with
Conseco  Variable  Annuity  Account F's financial  statements  and related notes
which are included in the Statement of Additional Information.

                                                 Period Ended
Sub-Account                                        12/31/98
- ------------                                     -------------

Balanced 
   Beginning of Period                              $10.000
   End of Period                                    $10.510
   No. of Accum. Units Outstanding                  399,217
Equity      
   Beginning of Period                              $10.000
   End of Period                                    $10.878
   No. of Accum. Units Outstanding                  446,344
Fixed Income
   Beginning of Period                              $10.000
   End of Period                                    $10.392
   No. of Accum. Units Outstanding                  308,576
Government Securities
   Beginning of Period                              $10.000          
   End of Period                                    $10.480
   No. of Accum. Units Outstanding                  153,270
Money Market
   Beginning of Period                              $10.000
   End of Period                                    $10.335
   No. of Accum. Units Outstanding                  779,777
Alger American Growth
   Beginning of Period                              $10.000
   End of Period                                    $13.913
   No. of Accum. Units Outstanding                  436,443
Alger American Leveraged AllCap
   Beginning of Period                              $10.000
   End of Period                                    $14.867
   No. of Accum. Units Outstanding                  109,259
Alger American MidCap Growth
   Beginning of Period                              $10.000
   End of Period                                    $12.391
   No. of Accum. Units Outstanding                  155,496
Alger American Small Capitalization            
   Beginning of Period                              $10.000
   End of Period                                    $11.196
   No. of Accum. Units Outstanding                  153,227
VP Income & Growth
   Beginning of Period                              $10.000
   End of Period                                    $12.058
   No. of Accum. Units Outstanding                  351,625
VP International
   Beginning of Period                              $10.000
   End of Period                                    $11.110
   No. of Accum. Units Outstanding                  115,687
VP Value
   Beginning of Period                              $10.000
   End of Period                                    $10.217
   No. of Accum. Units Outstanding                  171,138
Berger IPT--100
   Beginning of Period                              $10.000
   End of Period                                    $10.694
   No. of Accum. Units Outstanding                   74,889
Berger IPT--Growth and Income
   Beginning of Period                              $10.000
   End of Period                                    $12.237
   No. of Accum. Units Outstanding                  153,114
Berger IPT--Small Company Growth
   Beginning of Period                              $10.000
   End of Period                                     $9.799
   No. of Accum. Units Outstanding                  112,140
Berger/BIAM IPT--International
   Beginning of Period                              $10.000
   End of Period                                    $10.806
   No. of Accum. Units Outstanding                   20,704
The Dreyfus Socially Responsible Growth
   Beginning of Period                              $10.000
   End of Period                                    $12.261
   No. of Accum. Units Outstanding                  212,780 
Dreyfus Stock Index 
   Beginning of Period                              $10.000
   End of Period                                    $12.120
   No. of Accum. Units Outstanding                1,229,906
Disciplined Stock
   Beginning of Period                              $10.000
   End of Period                                    $10.726
   No. of Accum. Units Outstanding                   64,622
International Value
   Beginning of Period                              $10.000
   End of Period                                     $9.423
   No. of Accum. Units Outstanding                   14,881
Federated High Income Bond II
   Beginning of Period                              $10.000
   End of Period                                     $9.906
   No. of Accum. Units Outstanding                  449,248
Federated International Equity II
   Beginning of Period                              $10.000
   End of Period                                    $11.457
   No. of Accum. Units Outstanding                   49,555
Federated Utility II
   Beginning of Period                              $10.000
   End of Period                                    $11.388
   No. of Accum. Units Outstanding                  227,545
INVESCO VIF - High Yield
   Beginning of Period                              $10.000
   End of Period                                     $9.512
   No. of Accum. Units Outstanding                  119,637
INVESCO VIF-Equity Income
   Beginning of Period                              $10.000
   End of Period                                    $10.300
   No. of Accum. Units Outstanding                   80,397
Aggressive Growth
   Beginning of Period                              $10.000
   End of Period                                    $12.864
   No. of Accum. Units Outstanding                  189,516
Growth
   Beginning of Period                              $10.000
   End of Period                                    $12.663
   No. of Accum. Units Outstanding                  424,913
Worldwide Growth
   Beginning of Period                              $10.000
   End of Period                                    $11.887
   No. of Accum. Units Outstanding                  698,806
Lazard Retirement Equity
   Beginning of Period                              $10.000
   End of Period                                    $10.950
   No. of Accum. Units Outstanding                   93,997
Lazard Retirement Small Cap
   Beginning of Period                              $10.000
   End of Period                                     $9.311
   No. of Accum. Units Outstanding                   45,538
Growth and Income (Lord Abbett)
   Beginning of Period                              $10.000
   End of Period                                    $10.812
   No. of Accum. Units Outstanding                  240,000
Growth and Income (Mitchell Hutchins)
   Beginning of Period                              $10.000
   End of Period                                    $11.030
   No. of Accum. Units Outstanding                   23,636
Limited Maturity Bond
   Beginning of Period                              $10.000
   End of Period                                    $10.229
   No. of Accum. Units Outstanding                  308,953
Partners
   Beginning of Period                              $10.000
   End of Period                                    $10.056
   No. of Accum. Units Outstanding                  308,591
Strong Opportunity II
   Beginning of Period                              $10.000
   End of Period                                    $10.886
   No. of Accum. Units Outstanding                  181,752
Strong Mid Cap Growth II
   Beginning of Period                              $10.000
   End of Period                                    $12.506
   No. of Accum. Units Outstanding                   53,572
Worldwide Bond
   Beginning of Period                              $10.000
   End of Period                                    $11.014
   No. of Accum. Units Outstanding                   31,389
Worldwide Emerging Markets
   Beginning of Period                              $10.000
   End of Period                                     $6.734
   No. of Accum. Units Outstanding                   36,153
Worldwide Hard Assets
   Beginning of Period                              $10.000
   End of Period                                     $7.059
   No. of Accum. Units Outstanding                   12,476
Worldwide Real Estate
   Beginning of Period                              $10.000
   End of Period                                     $8.643
   No. of Accum. Units Outstanding                   25,254

APPENDIX B-MARKET VALUE ADJUSTMENT

     The market  value  adjustment  reflects the impact that  changing  interest
rates have on the value of your money in a  GUARANTEE  PERIOD of the MVA OPTION.
The longer the period of time  remaining in the term you  selected,  the greater
the impact of  changing  interest  rates.  The market  value  adjustment  can be
positive or negative.  We will apply the following factor to amounts  withdrawn,
transferred  or annuitized  from a GUARANTEE  PERIOD in excess of the MVA waiver
amount (see below):

                            ((1 + A)/(1 + B)^N/365-1

where:

     A is the U.S.  Treasury  rate  that is in effect  at the  beginning  of the
GUARANTEE PERIOD for the length of the GUARANTEE PERIOD you selected.

     B is the current U.S.  Treasury  rate as of the date of the  withdrawal  or
transfer  plus .005.  The Treasury rate period is determined by N/365 rounded to
the next highest year.

     N is the number of days remaining in the GUARANTEE PERIOD.

     If the  Treasury  rate is not  available  for the period,  the rate will be
determined by interpolation.  If no Treasury rates are available,  an index will
be selected by Conseco  Variable  which will be approved by the state  insurance
commissioners.

     MVA Waiver Amount: After the first year in a GUARANTEE PERIOD, you can make
one withdrawal or transfer from a GUARANTEE PERIOD each year of up to 10% of the
value in that GUARANTEE PERIOD without the market value adjustment.

EXAMPLES OF THE MARKET VALUE ADJUSTMENT:

     EXAMPLE 1: FIVE-YEAR GUARANTEE PERIOD; INCREASE IN TREASURY RATE

     Assume you make a $50,000 payment allocated to a 5-year GUARANTEE PERIOD on
January 1, 1998.  The current  5-year  Treasury  rate is 6.00%,  and the current
interest rate is 7.00%. On June 13, 1999 you surrender the CONTRACT with 3 years
and 202 days,  or 1,297 days  (12/31/2002-6/13/1999)  remaining in the GUARANTEE
PERIOD.  The current  Treasury  rate at this point is found by rounding 3 years,
202  days to the  next  greatest  year and  taking  the rate for that  GUARANTEE
PERIOD.  In this case, we would look at the 4-year rate.  Assume that the 4-year
Treasury rate on June 13, 1999 is 6.50%.  The market value  adjustment  would be
calculated as follows:

CONTRACT value at 6/13/1999 (529 days from the day your CONTRACT was issued):

$50,000 x [1.07^(529/365)] = $55,151.38
MVA Waiver Amount: $ 5,515.14 (10% after year 1)

Amount remaining: $49,636.24

$49,636.24 x [((1+.06)/(1+.065+.005)) ^ (1,297/365)-1] = -$1,628.83
resulting in an adjustment to the amount you withdraw as follows:
$49,636.24 - $1,628.83 + $5,515.14 = $53,522.55

EXAMPLE 2: FIVE-YEAR GUARANTEE PERIOD; DECREASE IN TREASURY RATE

     Assuming the same facts as Example 1, but with a 4-year Treasury rate as of
the date of surrender of 5.00%,  the  following  market value  adjustment  would
result:

CONTRACT  value at 6/13/1999  (529 days from the day your  CONTRACT was
issued):
$50,000 x [1.07^(529/365)] = $55,151.38

MVA Waiver Amount: $5,515.14 (10% after 1 year)

Amount remaining: $49,636.24

$49,636.24 x [((1+.06)/(1+.050+.005)) ^ (1,297/365)-1] = $840.99

resulting in an adjustment to the amount you withdraw as follows:
$49,636.24 + $840.99 + $5,515.14 = $55,992.37

(contingent deferred sales charges may also apply)

================================================================================

     If you would like a free copy of the  Statement of  Additional  Information
dated May 1, 1999, for this prospectus,  please complete this form,  detach, and
mail to:

                       Conseco Variable Insurance Company
                              Administrative Office
                          11815 N. Pennsylvania Street
                              Carmel, Indiana 46032

Please send me a free copy of the  Statement of Additional  Information  for the
Conseco  Variable  Annuity Account F fixed and variable annuity at the following
address:

   Name: _________________________________________________

   Mailing Address: _______________________________________

  _________________________________________________________
                           Sincerely,

  _________________________________________________________
                          (Signature)

- ------------------------------------------------------------------------------

==============================================================================

                      Conseco Variable Insurance Company
                          11815 N. Pennsylvania Street
                              Carmel, Indiana 46032


c 1999, CONSECO VARIABLE INSURANCE COMPANY                  05-8318 (5/99)




                       STATEMENT OF ADDITIONAL INFORMATION

                         INDIVIDUAL AND GROUP FIXED AND
                       VARIABLE DEFERRED ANNUITY CONTRACTS

                                    issued by

                       CONSECO VARIABLE ANNUITY ACCOUNT F
          (formerly Great American Reserve Variable Annuity Account F)

                                       and

                       CONSECO VARIABLE INSURANCE COMPANY
               (formerly Great American Reserve Insurance Company)


THIS IS NOT A PROSPECTUS.  THIS  STATEMENT OF ADDITIONAL  INFORMATION  SHOULD BE
READ IN CONJUNCTION  WITH THE  PROSPECTUS  DATED MAY 1, 1999, FOR THE INDIVIDUAL
AND GROUP FIXED AND VARIABLE  DEFERRED  ANNUITY  CONTRACTS  WHICH ARE  DESCRIBED
HEREIN.

THE PROSPECTUS  CONCISELY  SETS FORTH  INFORMATION  THAT A PROSPECTIVE  INVESTOR
OUGHT TO KNOW BEFORE  INVESTING.  FOR A COPY OF THE PROSPECTUS  CALL US AT (800)
342-6307 OR WRITE US AT OUR ADMINISTRATIVE OFFICE: 11815 N. PENNSYLVANIA STREET,
CARMEL, INDIANA 46032.

THIS STATEMENT OF ADDITIONAL INFORMATION IS DATED MAY 1, 1999.


                                                                      CONSECO
                                                               1999 Account F
                                                 Individual and Group Annuity
================================================================================

                                TABLE OF CONTENTS

                                                                            PAGE
COMPANY...................................................................

INDEPENDENT ACCOUNTANTS...................................................

LEGAL OPINIONS............................................................

DISTRIBUTION..............................................................
    Reduction or Elimination of the Contingent Deferred Sales Charge......

CALCULATION OF PERFORMANCE INFORMATION....................................
    Total Return..........................................................
    Performance Information...............................................
    Historical Unit Values................................................
    Reporting Agencies....................................................
FEDERAL TAX STATUS........................................................
    General...............................................................
    Diversification.......................................................
    Multiple Contracts....................................................
    Contracts Owned by Other than Natural Persons.........................
    Tax Treatment of Assignments..........................................
    Income Tax Withholding................................................
    Tax Treatment of Withdrawals - Non-Qualified Contracts................
    Individual Retirement Annuities.......................................
    Roth IRAs.............................................................
    Tax Treatment of Withdrawals - Individual Retirement Annuities........

ANNUITY PROVISIONS........................................................
    Variable Annuity Payout...............................................
    Annuity Unit..........................................................
    Fixed Annuity Payout..................................................

FINANCIAL STATEMENTS .....................................................
=============================================================================

COMPANY

     Information  regarding  Conseco Variable  Insurance  Company  ("Company" or
"Conseco  Variable")  is contained in the  prospectus.  On October 7, 1998,  the
Company changed its name from Great American  Reserve  Insurance  Company to its
present name.

INDEPENDENT ACCOUNTANTS

     The financial  statements  of Conseco  Variable as of December 31, 1998 and
1997, and for the years ended December 31, 1998, 1997 and 1996,  included in the
prospectus,   have  been  audited  by  PricewaterhouseCoopers  LLP,  independent
accountants, as set forth in their report appearing therein.

LEGAL OPINIONS

     Blazzard,  Grodd & Hasenauer,  P.C. of Westport,  Connecticut  has provided
advice on certain matters relating to the federal securities and income tax laws
in connection with the Contracts described in the prospectus.

DISTRIBUTION

     Conseco  Equity  Sales,  Inc.,  an affiliate  of the  Company,  acts as the
distributor. The offering is on a continuous basis.

REDUCTION OR ELIMINATION OF THE CONTINGENT DEFERRED SALES CHARGE

The amount of the  Contingent  Deferred  Sales  Charge on the  Contracts  may be
reduced or eliminated  when sales of the Contracts are made to individuals or to
a group of  individuals  in a manner that results in savings of sales  expenses.
The  entitlement  to reduction of the  Contingent  Deferred Sales Charge will be
determined by the Company after examination of all the relevant factors such as:

     1.  The size and  type of  group  to  which  sales  are to be made  will be
considered. Generally, the sales expenses for a larger group are less than for a
smaller  group  because of the ability to implement  large  numbers of Contracts
with fewer sales contacts.

     2. The total amount of purchase payments to be received will be considered.
Per Contract  sales expenses are likely to be less on larger  purchase  payments
than on smaller ones.

     3. Any prior or existing  relationship with the Company will be considered.
Per Contract sales expenses are likely to be less when there is a prior existing
relationship  because of the likelihood of implementing  the Contract with fewer
sales contacts.

     4. There may be other circumstances,  of which the Company is not presently
aware, which could result in reduced sales expenses.

     If, after  consideration of the foregoing  factors,  the Company determines
that there will be a reduction in sales expenses,  the Company may provide for a
reduction or elimination of the Contingent Deferred Sales Charge.

     The Contingent  Deferred Sales Charge may be eliminated  when the Contracts
are issued to an  officer,  director  or  employee  of the Company or any of its
affiliates.  In no event will any  reduction or  elimination  of the  Contingent
Deferred Sales Charge be permitted  where the reduction or  elimination  will be
unfairly discriminatory to any person.

CALCULATION OF PERFORMANCE INFORMATION

TOTAL RETURN

     From time to time, we may advertise  performance  data. Such data will show
the  percentage  change  in the  value  of an  Accumulation  Unit  based  on the
performance of an investment portfolio over a period of time, usually a calendar
year,  determined by dividing the increase  (decrease) in value for that unit by
the Accumulation Unit value at the beginning of the period.

     Any such  advertisement  will  include  standardized  average  annual total
return figures for the time periods indicated in the  advertisement.  Such total
return figures will reflect the deduction of a 1.25%  Mortality and Expense Risk
Charge, a .15% Administrative Charge, the expenses for the underlying investment
portfolio being advertised and any applicable  Contract  Maintenance Charges and
Contingent Deferred Sales Charges.

     The Company may also advertise performance data which will be calculated in
the same manner as described  above but which will not reflect the  deduction of
any Contract  Maintenance  Charge and  Contingent  Deferred  Sales  Charge.  The
deduction of any  Contract  Maintenance  Charge and  Contingent  Deferred  Sales
Charge  would  reduce any  percentage  increase or make  greater any  percentage
decrease.

     The  hypothetical  value  of a  Contract  purchased  for the  time  periods
described  in  the  advertisement   will  be  determined  by  using  the  actual
Accumulation Unit values for an initial $1,000 purchase  payment,  and deducting
any  applicable  Contract  Maintenance  Charges  and any  applicable  Contingent
Deferred Sales Charges to arrive at the ending  hypothetical  value. The average
annual total return is then determined by computing the fixed interest rate that
a $1,000 purchase payment would have to earn annually,  compounded annually,  to
grow to the  hypothetical  value at the end of the time periods  described.  The
formula used in these calculations is:

                                P (1 + T)^n = ERV
   Where:
   P =   a hypothetical initial payment of $1,000
   T =   average annual total return
   n =   number of years
   ERV = ending redeemable value at the end of the time periods used (or
fractional portion thereof) of a hypothetical $1,000 payment made at the
beginning of the time periods used.

     You should note that the investment  results of each  investment  portfolio
will  fluctuate over time, and any  presentation  of the investment  portfolio's
total return for any period should not be considered as a representation of what
an investment may earn or what an your total return may be in any future period.

Performance Information

     The  Contracts  are  relatively  new and therefore do not have a meaningful
investment performance history.  However, the corresponding Portfolios have been
in existence for some time and consequently have investment performance history.
In order to demonstrate how the actual  investment  experience of the Portfolios
affects   Accumulation  Unit  values,   the  Company  may  develop   performance
information. The information will be based upon the historical experience of the
Portfolios and will be for the periods shown.

     Actual  performance  will vary and the  results  which may be shown are not
necessarily  representative  of future  results.  Performance for periods ending
after those shown may vary  substantially.  The performance of the  Accumulation
Units will be  calculated  for a  specified  period of time  assuming an initial
Purchase  Payment of $1,000  allocated to each  Portfolio and a deduction of all
charges and deductions (see "Expenses" in the Prospectus for more information).

     Performance may also be shown without  certain  charges being included.  If
the charges were included in the  calculations,  the performance would be lower.
The  percentage  increases are determined by  subtracting  the initial  Purchase
Payment from the ending value and dividing the remainder by the beginning value.

HISTORICAL UNIT VALUES

     The Company may also show  historical  Accumulation  Unit values in certain
advertisements  containing  illustrations.  These illustrations will be based on
actual Accumulation Unit values.

     In addition, the Company may distribute sales literature which compares the
percentage  change  in  Accumulation  Unit  values  for  any of  the  investment
portfolios against  established market indices such as the Standard & Poor's 500
Composite  Stock  Price  Index,  the  Dow  Jones  Industrial  Average  or  other
management  investment companies which have investment objectives similar to the
investment  portfolio being compared.  The Standard & Poor's 500 Composite Stock
Price Index is an unmanaged,  unweighted  average of 500 stocks, the majority of
which  are  listed on the New York  Stock  Exchange.  The Dow  Jones  Industrial
Average  is an  unmanaged,  weighted  average  of thirty  blue  chip  industrial
corporations  listed on the New York Stock Exchange.  Both the Standard & Poor's
500  Composite  Stock Price Index and the Dow Jones  Industrial  Average  assume
quarterly reinvestment of dividends.

REPORTING AGENCIES

     The  Company  may also  distribute  sales  literature  which  compares  the
performance  of the  Accumulation  Unit  values of the  Contracts  with the unit
values  of  variable  annuities  issued  by  other  insurance  companies.   Such
information  will  be  derived  from  the  Lipper  Variable  Insurance  Products
Performance Analysis Service, the VARDS Report or from Morningstar.

     The Lipper Variable  Insurance  Products  Performance  Analysis  Service is
published by Lipper Analytical  Services,  Inc., a publisher of statistical data
which currently tracks the performance of almost 4,000 investment companies. The
rankings  compiled by Lipper may or may not reflect the deduction of asset-based
insurance charges.  The Company's sales literature utilizing these rankings will
indicate whether or not such charges have been deducted.  Where the charges have
not been deducted,  the sales  literature  will indicate that if the charges had
been deducted, the ranking might have been lower.

     The VARDS Report is a monthly variable annuity industry  analysis  compiled
by Variable Annuity Research & Data Service of Roswell, Georgia and published by
Financial Planning Resources, Inc. The VARDS rankings may or may not reflect the
deduction of asset-based  insurance  charges.  In addition,  VARDS prepares risk
adjusted  rankings,  which  consider  the effects of market risk on total return
performance.  This type of ranking may  address  the  question as to which funds
provide the highest  total return with the least amount of risk.  Other  ranking
services   may  be  used  as  sources  of   performance   comparison,   such  as
CDA/Weisenberger.  Morningstar  rates a variable  annuity against its peers with
similar  investment  objectives.  Morningstar does not rate any variable annuity
that has less than three years of performance data.

FEDERAL TAX STATUS

     NOTE: THE FOLLOWING  DESCRIPTION IS BASED UPON THE COMPANY'S  UNDERSTANDING
OF CURRENT  FEDERAL  INCOME TAX LAW  APPLICABLE  TO  ANNUITIES  IN GENERAL.  THE
COMPANY  CANNOT  PREDICT THE  PROBABILITY  THAT ANY CHANGES IN SUCH LAWS WILL BE
MADE.  PURCHASERS  ARE  CAUTIONED TO SEEK  COMPETENT  TAX ADVICE  REGARDING  THE
POSSIBILITY  OF SUCH  CHANGES.  THE COMPANY DOES NOT GUARANTEE THE TAX STATUS OF
THE CONTRACTS.  PURCHASERS  BEAR THE COMPLETE RISK THAT THE CONTRACTS MAY NOT BE
TREATED AS  "ANNUITY  CONTRACTS"  UNDER  FEDERAL  INCOME TAX LAWS.  IT SHOULD BE
FURTHER  UNDERSTOOD  THAT THE FOLLOWING  DISCUSSION IS NOT  EXHAUSTIVE  AND THAT
SPECIAL  RULES NOT DESCRIBED  HEREIN MAY BE  APPLICABLE  IN CERTAIN  SITUATIONS.
MOREOVER, NO ATTEMPT HAS BEEN MADE TO CONSIDER ANY APPLICABLE STATE OR OTHER TAX
LAWS.

GENERAL

     Section  72 of the  Internal  Revenue  Code of 1986,  as  amended  ("Code")
governs taxation of annuities in general.  An Owner is not taxed on increases in
the value of a Contract until distribution occurs,  either in the form of a lump
sum payment or as annuity payments under the annuity option selected. For a lump
sum payment received as a total withdrawal (total  surrender),  the recipient is
taxed on the portion of the payment that exceeds the cost basis of the Contract.
For non-qualified Contracts, this cost basis is generally the purchase payments,
while for qualified Contracts there may be no cost basis. The taxable portion of
the lump sum payment is taxed at ordinary income tax rates.

     For annuity  payments,  a portion of each payment in excess of an exclusion
amount is includible in taxable income.  The exclusion amount for payments based
on a fixed annuity option is determined by multiplying  the payment by the ratio
that the cost basis of the Contract  (adjusted for any period or refund feature)
bears to the  expected  return  under the  Contract.  The  exclusion  amount for
payments  based on a variable  annuity option is determined by dividing the cost
basis of the Contract  (adjusted for any period certain or refund  guarantee) by
the number of years over which the  annuity  is  expected  to be paid.  Payments
received after the investment in the Contract has been recovered  (i.e. when the
total of the excludable  amount equals the investment in the Contract) are fully
taxable.  The taxable portion is taxed at ordinary income tax rates. For certain
types of Qualified  Plans there may be no cost basis in the Contract  within the
meaning of Section 72 of the Code.  Owners,  annuitants and beneficiaries  under
the Contracts should seek competent  financial advice about the tax consequences
of any distributions.

     The  Company  is taxed as a life  insurance  company  under the  Code.  For
federal income tax purposes,  the Separate Account is not a separate entity from
the Company, and its operations form a part of the Company.


DIVERSIFICATION

     Section 817(h) of the Code imposes certain diversification standards on the
underlying  assets of  variable  annuity  contracts.  The Code  provides  that a
variable  annuity  contract  will not be treated as an annuity  contract for any
period  (and any  subsequent  period)  for which  the  investments  are not,  in
accordance with regulations  prescribed by the United States Treasury Department
("Treasury  Department"),   adequately  diversified.   Disqualification  of  the
Contract as an annuity contract would result in the imposition of federal income
tax to the Owner with respect to earnings allocable to the Contract prior to the
receipt  of  payments  under  the  Contract.  The Code  contains  a safe  harbor
provision  which  provides that annuity  contracts such as the Contract meet the
diversification  requirements if, as of the end of each quarter,  the underlying
assets meet the diversification standards for a regulated investment company and
no more than fifty-five  percent (55%) of the total assets consist of cash, cash
items, U.S. Government  securities and securities of other regulated  investment
companies.

     Regulations issued by the Treasury Department ("the  Regulations")  amplify
the  diversification  requirements for variable  contracts set forth in the Code
and provide an alternative to the safe harbor provision  described above.  Under
the Regulations,  an investment portfolio will be deemed adequately  diversified
if: (1) no more than 55% of the value of the total  assets of the  portfolio  is
represented  by any one  investment;  (2) no more  than 70% of the  value of the
total assets of the portfolio is represented by any two investments; (3) no more
than 80% of the value of the total assets of the portfolio is represented by any
three investments;  and (4) no more than 90% of the value of the total assets of
the portfolio is represented by any four investments.

     The Code  provides  that,  for purposes of  determining  whether or not the
diversification standards imposed on the underlying assets of variable contracts
by Section  817(h) of the Code have been met,  "each  United  States  government
agency or instrumentality shall be treated as a separate issuer."

     The Company intends that all investment portfolios underlying the Contracts
will be  managed  in such a  manner  as to  comply  with  these  diversification
requirements.

     The Treasury Department has indicated that the diversification  Regulations
do not provide  guidance  regarding the  circumstances in which Owner control of
the  investments  of the Separate  Account will cause the Owner to be treated as
the owner of the assets of the Separate  Account,  thereby resulting in the loss
of  favorable  tax  treatment  for the  Contract.  At this  time  it  cannot  be
determined whether  additional  guidance will be provided and what standards may
be contained in such guidance.

     The amount of Owner  control  which may be exercised  under the Contract is
different in some respects from the  situations  addressed in published  rulings
issued by the  Internal  Revenue  Service  in which it was held that the  policy
owner was not the owner of the  assets of the  separate  account.  It is unknown
whether  these  differences,  such as the  Owner's  ability  to  transfer  among
investment choices or the number and type of investment choices available, would
cause the Owner to be  considered  as the  owner of the  assets of the  Separate
Account  resulting  in the  imposition  of federal  income tax to the Owner with
respect to earnings allocable to the Contract prior to receipt of payments under
the Contract.

     In the event any forthcoming  guidance or ruling is considered to set forth
a new  position,  such  guidance  or  ruling  will  generally  be  applied  only
prospectively.  However,  if such ruling or guidance was not  considered  to set
forth a new position,  it may be applied  retroactively  resulting in the Owners
being  retroactively  determined  to be the owners of the assets of the Separate
Account.

     Due to the  uncertainty  in this area,  the Company  reserves  the right to
modify the Contract in an attempt to maintain favorable tax treatment.

MULTIPLE CONTRACTS

     The Code provides that multiple  non-qualified  annuity contracts which are
issued within a calendar  year to the same contract  owner by one company or its
affiliates are treated as one annuity  contract for purposes of determining  the
tax consequences of any  distribution.  Such treatment may result in adverse tax
consequences  including more rapid taxation of the distributed amounts from such
combination  of contracts.  For purposes of this rule,  contracts  received in a
Section 1035  exchange  will be  considered  issued in the year of the exchange.
Owners  should  consult  a  tax  adviser  prior  to  purchasing  more  than  one
non-qualified annuity contract in any calendar year.

CONTRACTS OWNED BY OTHER THAN NATURAL PERSONS

Under Section  72(u) of the Code,  the  investment  earnings on premiums for the
Contracts  will be taxed  currently  to the Owner if the Owner is a  non-natural
person, e.g., a corporation or certain other entities.  Such Contracts generally
will not be treated as annuities for federal income tax purposes.  However, this
treatment  is not  applied to a Contract  held by a trust or other  entity as an
agent for a natural person nor to Contracts held by Qualified Plans.  Purchasers
should  consult their own tax counsel or other tax adviser  before  purchasing a
Contract to be owned by a non-natural person.

TAX TREATMENT OF ASSIGNMENTS

     An  assignment or pledge of a Contract may be a taxable  event.  You should
therefore  consult  competent tax advisers  should they wish to assign or pledge
your Contract.

     If the  Contract is issued  pursuant to a  retirement  plan which  receives
favorable  treatment  under the provision of Section 408 of the Code, it may not
be assigned, pledged or otherwise transferred except as allowed under applicable
law.

INCOME TAX WITHHOLDING

     All  distributions  or the portion thereof which is includible in the gross
income of the Owner are subject to federal  income tax  withholding.  Generally,
amounts are withheld from periodic payments at the same rate as wages and at the
rate of 10% from non-periodic  payments.  However, the Owner, in many cases, may
elect not to have taxes  withheld  or to have  withholding  done at a  different
rate.

     Certain  distributions from retirement plans qualified under Section 401 or
Section  403(b)  of the Code,  which are not  directly  rolled  over to  another
eligible  retirement  plan  or  individual   retirement  account  or  individual
retirement  annuity,  are subject to a  mandatory  20%  withholding  for federal
income tax. The 20%  withholding  requirement  generally does not apply to: a) a
series of  substantially  equal  payments made at least annually for the life or
life expectancy of the participant or joint and last survivor  expectancy of the
participant and a designated  beneficiary or for a specified  period of 10 years
or more; or b) distributions which are required minimum distributions; or c) the
portion of the  distributions  not  includible in gross income (i.e.  returns of
after-tax  contributions);  or  d)  hardship  withdrawals.  Participants  should
consult  their  own tax  counsel  or other  tax  adviser  regarding  withholding
requirements.

TAX TREATMENT OF WITHDRAWALS - NON-QUALIFIED CONTRACTS

     Section 72 of the Code  governs  treatment  of  distributions  from annuity
contracts. It provides that if the Contract Value exceeds the aggregate purchase
payments made, any amount  withdrawn will be treated as coming first coming from
the principal.  Withdrawn  earnings are  includible in gross income.  It further
provides that a ten percent  (10%)  penalty will apply to the income  portion of
any  premature  distribution.  However,  the  penalty is not  imposed on amounts
received:  (a)  after you reach age 59 1/2;  (b) after  your  death;  (c) if you
become  totally  disabled (for this purpose  disability is as defined in Section
72(m)(7) of the Code); (d) in a series of substantially  equal periodic payments
made not less frequently than annually for your life (or life expectancy) or for
the joint lives (or joint life  expectancies) of you and your  Beneficiary;  (e)
under an immediate annuity; or (f) which are allocable to purchase payments made
prior to August 14, 1982.

     With respect to (d) above,  if the series of  substantially  equal periodic
payments is modified  before the later of your  attaining  age 59 1/2 or 5 years
from the date of the first  periodic  payment,  then the tax for the year of the
modification  is  increased  by an amount equal to the tax which would have been
imposed (the 10% penalty tax) but for the  exception,  plus interest for the tax
years in which the exception was used.

     The above  information  does not  apply to  Qualified  Contracts.  However,
separate tax withdrawal  penalties and  restrictions may apply to such Qualified
Contracts. (See "Tax Treatment of Withdrawals - Qualified Contracts" below.)

QUALIFIED PLANS

The  Contracts  are  designed  to be  suitable  for use under  various  types of
Qualified Plans. Taxation of participants in each Qualified Plan varies with the
type of plan and terms and conditions of each specific plan. Owners,  annuitants
and  beneficiaries  are cautioned  that benefits  under a Qualified  Plan may be
subject  to the terms and  conditions  of the plan  regardless  of the terms and
conditions of the Contracts  issued pursuant to the plan. Some retirement  plans
are subject to distribution  and other  requirements  that are not  incorporated
into  the  Company's  administrative   procedures.   Owners,   participants  and
beneficiaries are responsible for determining that contributions,  distributions
and other transactions with respect to the Contracts comply with applicable law.
Following are general  descriptions  of the types of Qualified  Plans with which
the Contracts may be used.  Such  descriptions  are not  exhaustive  and are for
general informational purposes only. The tax rules regarding Qualified Plans are
very complex and will have differing  applications depending on individual facts
and  circumstances.  Each purchaser  should obtain competent tax advice prior to
purchasing a Contract issued under a Qualified Plan.

Contracts  issued  pursuant  to  Qualified  Plans  include  special   provisions
restricting  Contract  provisions  that may  otherwise be available as described
herein.  Generally,  Contracts  issued  pursuant  to  Qualified  Plans  are  not
transferable except upon surrender or annuitization.  Various penalty and excise
taxes  may  apply  to  contributions  or  distributions  made  in  violation  of
applicable   limitations.   Furthermore,   certain   withdrawal   penalties  and
restrictions  may  apply to  surrenders  from  Qualified  Contracts.  (See  "Tax
Treatment of Withdrawals - Qualified Contracts" below.)

On July 6, 1983,  the Supreme  Court decided in ARIZONA  GOVERNING  COMMITTEE V.
NORRIS that optional  annuity  benefits  provided  under an employer's  deferred
compensation  plan could not,  under Title VII of the Civil  Rights Act of 1964,
vary between men and women. The Contracts sold by the Company in connection with
Qualified  Plans will utilize annuity tables which do not  differentiate  on the
basis of sex.  Such annuity  tables will also be available for use in connection
with certain non-qualified deferred compensation plans.

a. TAX-SHELTERED ANNUITIES

Section 403(b) of the Code permits the purchase of "tax-sheltered  annuities" by
public schools and certain charitable,  educational and scientific organizations
described in Section 501(c)(3) of the Code. These qualifying  employers may make
contributions  to the  Contracts  for  the  benefit  of  their  employees.  Such
contributions  are not includible in the gross income of the employees until the
employees receive distributions from the Contracts.  The amount of contributions
to the tax-sheltered annuity is limited to certain maximums imposed by the Code.
Furthermore, the Code sets forth additional restrictions governing such items as
transferability,  distributions,  nondiscrimination  and withdrawals.  (See "Tax
Treatment of Withdrawals  Qualified  Contracts" and  "Tax-Sheltered  Annuities -
Withdrawal  Limitations" below.) Any employee should obtain competent tax advice
as to the tax treatment and suitability of such an investment.

b. INDIVIDUAL RETIREMENT ANNUITIES

The Contracts  offered by the  prospectus are designed to be suitable for use as
an Individual Retirement Annuity (IRA). Generally, individuals who purchase IRAs
are not taxed on increases to the value of the contributions  until distribution
occurs.  Following is a general  description of IRAs with which the Contract may
be used. The  description  is not  exhaustive  and is for general  informational
purposes only.

Section  408(b) of the Code permits  eligible  individuals  to  contribute to an
individual  retirement  program known as an IRA. Under  applicable  limitations,
certain  amounts may be contributed to an IRA which will be deductible  from the
individual's   taxable  income.   These  IRAs  are  subject  to  limitations  on
eligibility,   contributions,   transferability  and  distributions.  (See  "Tax
Treatment  of   Withdrawals  -  Qualified   Contracts"   below.)  Under  certain
conditions,  distributions  from  other  IRAs and other  Qualified  Plans may be
rolled  over or  transferred  on a  tax-deferred  basis  into an IRA.  Sales  of
Contracts for use with IRAs are subject to special  requirements  imposed by the
Code, including the requirement that certain  informational  disclosure be given
to persons desiring to establish an IRA. Purchasers of Contracts to be qualified
as Individual  Retirement Annuities should obtain competent tax advice as to the
tax treatment and suitability of such an investment.

   SIMPLE IRAs

Section 408(p) of the Code permits certain employers  (generally those with less
than 100  employees)  to  establish a  retirement  program for  employees  using
Savings  Incentive Match Plan Retirement  Annuities  ("SIMPLE IRA").  SIMPLE IRA
programs  can only be  established  with the  approval  of and  adoption  by the
employer of the Contract Owner of the SIMPLE IRA.  Contributions  to SIMPLE IRAs
will be made  pursuant to a salary  reduction  agreement in which an Owner would
authorize  his/her  employer  to deduct a certain  amount  from  his/her pay and
contribute  it directly to the SIMPLE IRA. The Owner's  employer  will also make
contributions  to the SIMPLE IRA in amounts based upon certain  elections of the
employer.  The only  contributions  that can be made to a SIMPLE  IRA are salary
reduction  contributions  and employer  contributions  as described  above,  and
rollover  contributions  from other SIMPLE IRAs.  Purchasers  of Contracts to be
qualified  as SIMPLE  IRAs  should  obtain  competent  tax  advice as to the tax
treatment and suitability of such an investment.

   ROTH IRAs

Section  408A of the Code  provides  that  beginning  in 1998,  individuals  may
purchase  a new  type of  non-deductible  IRA,  known  as a Roth  IRA.  Purchase
payments  for a Roth IRA are limited to a maximum of $2,000 per year and are not
deductible from taxable income.  Lower maximum  limitations apply to individuals
with adjusted gross incomes  between  $95,000 and $110,000 in the case of single
taxpayers, between $150,000 and $160,000 in the case of married taxpayers filing
joint  returns,  and  between $0 and  $10,000  in the case of married  taxpayers
filing separately. An overall $2,000 annual limitation continues apply to all of
a taxpayer's IRA contributions, including Roth IRA and non-Roth IRAs.

Qualified  distributions  from Roth IRAs are free from  federal  income  tax.  A
qualified  distribution  requires that an individual  has held a Roth IRA for at
least five taxable years and, in addition,  that the  distribution  is made: (i)
after the  individual  reaches  age 59 1/2,  (ii) on the  individual's  death or
disability,  or (iii) as a  qualified  first-time  home  purchase  (subject to a
$10,000 lifetime maximum) for the individual,  a spouse, child,  grandchild,  or
ancestor.  Any distribution which is not a qualified  distribution is taxable to
the extent of earnings in the  distribution.  Distributions  are treated as made
from  contributions  first and  therefore  no  distributions  are taxable  until
distributions  exceed the amount of  contributions  and  conversions to the Roth
IRA. The 10% penalty tax and the regular IRA  exceptions  to the 10% penalty tax
apply to taxable distributions from a Roth IRA.

Amounts may be rolled over from one Roth IRA to another  Roth IRA.  Furthermore,
an  individual  may make a rollover  contribution  from a non-Roth IRA to a Roth
IRA,  ("conversion  deposits")  unless the  individual has adjusted gross income
over $100,000 or the individual is a married  taxpayer filing a separate return.
The  individual  must pay tax on any  portion of the IRA being  rolled over that
represents  income or a previously  deductible IRA  contribution.  However,  for
rollovers in 1998, the individual may pay that tax ratably over the four taxable
year period  beginning with tax year 1998. In addition,  distribution of amounts
attributable to conversion deposits held for less than 5 taxable years will also
be subject to the penalty tax.

Purchasers  of Contracts  intended to be  qualified as a Roth IRA should  obtain
competent  tax  advice  as to the  tax  treatment  and  suitability  of  such an
investment.

c. PENSION AND PROFIT-SHARING PLANS

Sections 401(a) and 401(k) of the Code permit employers, including self-employed
individuals, to establish various types of retirement plans for employees. These
retirement  plans may permit the purchase of the  Contracts to provide  benefits
under the Plan.  Contributions to the Plan for the benefit of employees will not
be includible in the gross income of the employees  until  distributed  from the
Plan.  The  tax  consequences  to  participants  may  vary  depending  upon  the
particular plan design. However, the Code places limitations and restrictions on
all Plans including on such items as: amount of allowable  contributions;  form,
manner and timing of  distributions;  transferability  of benefits;  vesting and
nonforfeitability   of   interests;   nondiscrimination   in   eligibility   and
participation;   and  the  tax  treatment  of  distributions,   withdrawals  and
surrenders.   Special  considerations  apply  to  plans  covering  self-employed
individuals,  including  limitations  on  contributions  and  benefits  for  key
employees or 5 percent  owners.  (See "Tax  Treatment of Withdrawals - Qualified
Contracts"  below.)  Purchasers  of  Contracts  for use with  Pension  or Profit
Sharing  Plans should  obtain  competent  tax advice as to the tax treatment and
suitability of such an investment.

d. GOVERNMENT AND TAX-EXEMPT ORGANIZATION'S DEFERRED COMPENSATION PLAN

Under Code provisions, employees and independent contractors performing services
for  state  and  local  governments  and  other  tax-exempt   organizations  may
participate in Deferred Compensation Plans. While participants in such Plans may
be permitted to specify the form of investment in which their Plan accounts will
participate,  all such investments are owned by the sponsoring  employer and are
subject to the claims of its creditors  until December 31, 1998, or such earlier
date as may be established by Plan amendment.  However, amounts deferred under a
Plan created on or after August 20, 1996 and amounts deferred under any 457 Plan
after  December  31,  1998 must be held in trust,  custodial  account or annuity
contract for the exclusive benefit of Plan participants and their beneficiaries.
The amounts deferred under a Plan which meets the requirements of Section 457 of
the Code are not taxable as income to the  participant  until paid or  otherwise
made available to the participant or beneficiary. As a general rule, the maximum
amount  which can be  deferred  in any one year is the lesser of $7,500  ($8,000
beginning  in  1998,  as  indexed  for  inflation)  or 33  1/3  percent  of  the
participant's includable compensation.  However, in limited circumstances, up to
$15,000 may be deferred in each of the last three years before normal retirement
age.  Furthermore,  the Code provides  additional  requirements and restrictions
regarding eligibility and distributions.

TAX TREATMENT OF WITHDRAWALS - QUALIFIED CONTRACTS

In the case of a withdrawal under a Qualified Contract, a ratable portion of the
amount  received is taxable,  generally  based on the ratio of the  individual's
cost basis to the individual's  total accrued benefit under the retirement plan.
Special tax rules may be available  for certain  distributions  from a Qualified
Contract.  Section  72(t) of the Code  imposes a 10%  penalty tax on the taxable
portion of any distribution from qualified retirement plans, including Contracts
issued and qualified under Code Sections 401 (Pension and Profit-Sharing Plans),
403(b)  (Tax-Sheltered  Annuities)  and  408  and  408A  (Individual  Retirement
Annuities).  This  penalty is increased to 25% instead of 10% for SIMPLE IRAs if
distribution   occurs   within  the  first  two  years  after  the  Owner  first
participated  in the SIMPLE IRA. To the extent  amounts  are not  includible  in
gross income because they have been rolled over to an IRA or to another eligible
Qualified  Plan, no tax penalty will be imposed.  The tax penalty will not apply
to the following distributions: (a) made on or after the date on which the Owner
or Annuitant  (as  applicable)  reaches age 59 1/2; (b)  following  the death or
disability  of  the  Owner  or  Annuitant  (as  applicable)  (for  this  purpose
disability is as defined in Section 72(m) (7) of the Code); (c) after separation
from  service,  distributions  that are  part of  substantially  equal  periodic
payments  made  not  less  frequently  than  annually  for  the  life  (or  life
expectancy)  of the Owner or Annuitant  (as  applicable)  or the joint lives (or
joint life  expectancies)  of such Owner or Annuitant (as applicable) and his or
her designated Beneficiary; (d) to an Owner or Annuitant (as applicable) who has
separated  from  service  after he has attained age 55; (e) made to the Owner or
Annuitant (as  applicable)  to the extent such  distributions  do not exceed the
amount allowable as a deduction under Code Section 213 to the Owner or Annuitant
(as  applicable)  for amounts paid during the taxable year for medical care; (f)
made to an alternate payee pursuant to a qualified domestic relations  order;(g)
from an Individual  Retirement Annuity for the purchase of medical insurance (as
described in Section  213(d)(1)(D)  of the Code) for the Owner or Annuitant  (as
applicable)  and his or her spouse and  dependents if the Owner or Annuitant (as
applicable) has received  unemployment  compensation for at least 12 weeks (this
exception will no longer apply after the Owner or Annuitant (as  applicable) has
been  re-employed  for at least 60  days);  (h)  from an  Individual  Retirement
Annuity  made to the Owner or  Annuitant  (as  applicable)  to the  extent  such
distributions do not exceed the qualified higher education  expenses (as defined
in Section  72(t)(7) of the Code) of the Owner or Annuitant (as  applicable) for
the  taxable  year;  and (i)  distributions  up to  $10,000  from an  Individual
Retirement  Annuity made to the Owner or  Annuitant  (as  applicable)  which are
qualified first-time home buyer distributions (as defined in Section 72(t)(8) of
the Code).  The exceptions  stated in (d) and (f) above do not apply in the case
of an Individual  Retirement Annuity.  The exception stated in (c) above applies
to an Individual  Retirement  Annuity  without the  requirement  that there be a
separation  from  service.   With  respect  to  (c)  above,  if  the  series  of
substantially  equal  periodic  payments  is  modified  before the later of your
attaining  age 59 1/2 or 5 years  from the date of the first  periodic  payment,
then the tax for the year of the modification is increased by an amount equal to
the tax  which  would  have  been  imposed  (the  10%  penalty  tax) but for the
exception, plus interest for the tax years in which the exception was used.

TAX-SHELTERED ANNUITIES - WITHDRAWAL LIMITATIONS

The Code limits the withdrawal of amounts  attributable  to  contributions  made
pursuant to a salary  reduction  agreement (as defined in Section  403(b)(11) of
the Code) to  circumstances  only when the Owner:  (1) attains  age 59 1/2;  (2)
separates from service;  (3) dies; (4) becomes  disabled  (within the meaning of
Section 72(m)(7) of the Code); (5) in the case of hardship; or (6) made pursuant
to a qualified  domestic  relations  order, if otherwise  permissible.  However,
withdrawals  for hardship are restricted to the portion of the Owner's  Contract
Value which represents  contributions made by the Owner and does not include any
investment  results.  The limitations on withdrawals became effective on January
1, 1989 and apply only to salary reduction contributions made after December 31,
1988, to income attributable to such contributions and to income attributable to
amounts held as of December 31, 1988.  The  limitations  on  withdrawals  do not
affect rollovers and transfers  between certain  Qualified Plans.  Owners should
consult their own tax counsel or other tax adviser regarding any distributions.

MANDATORY DISTRIBUTIONS - QUALIFIED PLANS

Generally,  distributions  from a qualified  plan must begin no later than April
1st of the  calendar  year  following  the  later of (a) the  year in which  the
employee  attains  age 70 1/2 or (b) the  calendar  year in which  the  employee
retires.  The date set forth in (b) does not apply to an  Individual  Retirement
Annuity.  Required  distributions  must be over a period not  exceeding the life
expectancy  of the  individual  or the joint lives or life  expectancies  of the
individual  and  his or her  designated  beneficiary.  If the  required  minimum
distributions  are not made,  a 50%  penalty tax is imposed as to the amount not
distributed.

ANNUITY PROVISIONS

     The Company makes available payment plans on a fixed and variable basis.

VARIABLE ANNUITY PAYOUT

     A  variable  annuity  is an  annuity  with  payments  which:  (1)  are  not
predetermined  as to dollar  amount;  and (2) will  vary in amount  with the net
investment results of the applicable investment portfolio. Annuity payments also
depend upon the age of the  annuitant  and any joint  annuitant  and the assumed
interest  factor  utilized.  The Annuity Table used will depend upon the annuity
option  chosen.  The  dollar  amount  of  annuity  payments  after  the first is
determined as follows:

     1. The dollar amount of the first  variable  annuity  payment is divided by
the value of an annuity  unit for each  investment  portfolio  as of the annuity
date.  This sets the number of annuity  units for each  monthly  payment for the
applicable investment portfolio.

     2. The fixed number of annuity  units for each  payment in each  investment
portfolio is multiplied by the annuity unit value for that investment  portfolio
for the last  valuation  period of the month  preceding  the month for which the
payment  is due.  This  result  is the  dollar  amount of the  payment  for each
applicable investment portfolio.

     The total dollar amount of each variable  annuity payment is the sum of all
variable  annuity  payments  reduced by the  applicable  portion of the Contract
Maintenance Charge.

ANNUITY UNIT

     The value of an annuity  unit was  arbitrarily  set  initially  at $10. The
annuity unit value at the end of any subsequent  valuation  period is determined
as follows:

     1. The net investment factor for the current valuation period is multiplied
by the value of the annuity unit for the immediately preceding valuation period.

     2. The result in (1) is then divided by the assumed  investment rate factor
which  equals  1.00  plus the  assumed  investment  rate for the  number of days
assumed investment rate.

FIXED ANNUITY PAYOUT

     A fixed  annuity is an annuity with  payments  which are  guaranteed  as to
dollar amount by the Company and do not vary with the  investment  experience of
the investment  portfolios.  The dollar amount of each fixed annuity  payment is
determined in accordance with Annuity Tables contained in the Contract.

                              FINANCIAL STATEMENTS

     The financial  statements of the Company included in the prospectus  should
be  considered  only as  bearing  upon the  ability  of the  Company to meet its
obligations under the Contracts.





Table of Contents

December 31, 1998


================================================================================
Great American Reserve Variable Annuity Account F                           Page

Statement of Assets and Liabilities as of December 31, 1998 ................   2
Statement of Operations for the Period February 12, 1998,
through December 31, 1998 ..................................................   4
Statement of Changes in Net Assets for the Period
February 12, 1998, through December 31, 1998 ...............................   4
Notes to Financial Statements ..............................................   5
Report of Independent Accountants ..........................................   7


<PAGE>


GREAT AMERICAN RESERVE VARIABLE ANNUITY ACCOUNT F

Statement of Assets and Liabilities

December 31, 1998


<TABLE>
<CAPTION>
====================================================================================================================================
                                                                                             SHARES          COST           VALUE
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                                                                       <C>           <C>            <C>
Assets:
   Market value adjustment cash account................................................                 $    120,019   $    120,019
   Investments in portfolio shares, at net asset value (Note 2):
     The Alger American Fund:
       Growth Portfolio................................................................     114,219.6      5,158,600      6,078,770
       Leveraged AllCap Portfolio......................................................      46,592.2      1,343,565      1,626,068
       MidCap Growth Portfolio.........................................................      66,801.8      1,704,451      1,928,568
       Small Capitalization Portfolio..................................................      39,050.4      1,555,610      1,717,050
     American Century Variable Portfolios, Inc.:
       International Fund..............................................................     168,863.7      1,249,909      1,286,741
       Value Fund......................................................................     260,101.3      1,688,956      1,750,482
       Income and Growth Fund..........................................................     626,059.4      3,797,751      4,244,683
     Berger Institutional Products Trust:
       100 Fund........................................................................      62,197.4        690,863        801,724
       Growth and Income Fund..........................................................     112,793.2      1,640,635      1,875,751
       Small Company Growth Fund.......................................................      89,578.3      1,048,905      1,100,022
       BIAM International Fund.........................................................      19,979.3        206,916        223,968
     Conseco Series Trust:
       Asset Allocation Portfolio......................................................     307,340.7      4,080,368      4,200,729
       Common Stock Portfolio..........................................................     225,197.2      4,289,694      4,861,045
       Corporate Bond Portfolio........................................................     319,581.0      3,234,166      3,210,200
       Government Securities Portfolio.................................................     132,405.0      1,624,581      1,608,197
       Money Market Portfolio..........................................................   8,068,401.7      8,068,402      8,068,402
     Dreyfus Stock Index Fund..........................................................     458,871.2     13,427,073     14,922,491
     The Dreyfus Socially Responsible Growth Fund, Inc.................................      84,028.9      2,401,597      2,611,619
     Dreyfus Variable Investment Fund:
       Disciplined Stock Portfolio.....................................................      30,233.8        631,587        693,866
       International Value Portfolio...................................................      10,435.8        140,686        140,361
     Federated Insurance Series:
       High Income Bond Fund II........................................................     408,003.6      4,373,887      4,455,399
       International Equity Fund II....................................................      36,934.0        501,326        568,414
       Utility Fund II.................................................................     169,884.2      2,407,864      2,594,132
     Invesco Variable Investment Funds, Inc.:
       High Yield Portfolio............................................................     100,631.8      1,227,523      1,139,152
       Industrial Income Portfolio.....................................................      44,540.0        795,029        828,889
     Janus Aspen Series:
       Aggressive Growth Portfolio.....................................................      88,455.0      2,016,298      2,440,473
       Growth Portfolio................................................................     228,817.8      4,586,279      5,386,372
       Worldwide Growth Portfolio......................................................     285,876.6      7,688,261      8,316,150
     Lazard Retirement Series, Inc.:
       Equity Portfolio................................................................      93,247.5        918,253      1,030,385
       Small Cap Portfolio.............................................................      44,590.6        415,147        424,503
     Lord Abbett Series Fund, Inc.:
       Growth and Income Portfolio.....................................................     125,804.8      2,575,285      2,597,742
     Mitchell Hutchins Series Trust:
       Growth & Income Portfolio.......................................................      17,622.4        254,859        260,988
     Neuberger & Berman Advisers Management Trust:
       Limited Maturity Bond Portfolio.................................................     228,925.9      3,123,523      3,163,756
       Partners Portfolio..............................................................     164,122.1      2,950,195      3,106,832
     Strong Variable Insurance Funds, Inc.:
       Growth Fund II..................................................................      41,866.2        577,665        670,697
     Strong Opportunity Fund II, Inc...................................................      91,192.0      1,867,677      1,980,691
     Van Eck Worldwide Insurance Trust:
       Worldwide Bond Fund.............................................................      28,186.3        338,407        346,128
       Worldwide Emerging Markets Fund.................................................      34,233.7        253,667        243,744
       Worldwide Hard Assets Fund......................................................       9,580.0         88,437         88,136
       Worldwide Real Estate Fund......................................................      22,903.2        221,569        218,497
- ------------------------------------------------------------------------------------------------------------------------------------

         Total assets...............................................................................................    102,931,836

Liabilities:
   Amounts due to Conseco Variable Insurance Company................................................................        112,378
- ------------------------------------------------------------------------------------------------------------------------------------
         Net assets (Note 6)........................................................................................   $102,819,458
====================================================================================================================================
</TABLE>

   The accompanying notes are an integral part of these financial statements.


2
<PAGE>

GREAT AMERICAN RESERVE VARIABLE ANNUITY ACCOUNT F

Statement of Assets and Liabilities - Continued

December 31, 1998


<TABLE>
<CAPTION>
====================================================================================================================================
                                                                                             UNITS       UNIT VALUE   REPORTED VALUE
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                                                                       <C>           <C>           <C>
Net assets attributable to:
   Contract owners' deferred annuity reserves:
     Market value adjustment accounts - 1 Year.........................................                                $    120,019
     The Alger American Fund:
       Growth Portfolio................................................................     436,443.0   $  13.912974      6,072,221
       Leveraged AllCap Portfolio......................................................     109,259.4      14.867397      1,624,403
       MidCap Growth Portfolio.........................................................     155,495.9      12.390612      1,926,689
       Small Capitalization Portfolio..................................................     153,227.2      11.196182      1,715,560
     American Century Variable Portfolios, Inc.:
       International Fund..............................................................     115,686.6      11.110331      1,285,316
       Value Fund......................................................................     171,138.0      10.217429      1,748,590
       Income and Growth Fund..........................................................     351,624.7      12.058202      4,239,961
     Berger Institutional Products Trust:
       100 Fund........................................................................      74,888.9      10.694410        800,893
       Growth and Income Fund..........................................................     153,113.7      12.236958      1,873,646
       Small Company Growth Fund.......................................................     112,139.8       9.799291      1,098,891
       BIAM International Fund.........................................................      20,703.6      10.805593        223,714
     Conseco Series Trust:
       Asset Allocation Portfolio......................................................     399,216.7      10.510299      4,195,887
       Common Stock Portfolio..........................................................     446,343.6      10.878030      4,855,339
       Corporate Bond Portfolio........................................................     308,575.7      10.392020      3,206,724
       Government Securities Portfolio.................................................     153,270.2      10.479885      1,606,254
       Money Market Portfolio..........................................................     779,777.0      10.335375      8,059,287
     Dreyfus Stock Index Fund..........................................................   1,229,906.4      12.119694     14,906,089
     The Dreyfus Socially Responsible Growth Fund, Inc.................................     212,780.0      12.260875      2,608,869
     Dreyfus Variable Investment Fund:
       Disciplined Stock Portfolio.....................................................      64,621.8      10.726492        693,166
       International Value Portfolio...................................................      14,880.5       9.423371        140,225
     Federated Insurance Series:
       High Income Bond Fund II........................................................     449,247.9       9.906275      4,450,373
       International Equity Fund II....................................................      49,555.0      11.457418        567,772
       Utility Fund II.................................................................     227,544.8      11.387984      2,591,277
     Invesco Variable Investment Funds, Inc.:
       High Yield Portfolio............................................................     119,636.8       9.512365      1,138,029
       Industrial Income Portfolio.....................................................      80,397.0      10.299751        828,069
     Janus Aspen Series:
       Aggressive Growth Portfolio.....................................................     189,516.1      12.863730      2,437,884
       Growth Portfolio................................................................     424,913.2      12.663149      5,380,740
       Worldwide Growth Portfolio......................................................     698,806.4      11.887497      8,307,059
     Lazard Retirement Series, Inc.:
       Equity Portfolio................................................................      93,996.5      10.950014      1,029,263
       Small Cap Portfolio.............................................................      45,538.3       9.311319        424,022
     Lord Abbett Series Fund, Inc. :
       Growth and Income Portfolio.....................................................     240,000.3      10.812166      2,594,923
     Mitchell Hutchins Series Trust:
       Growth and Income Portfolio.....................................................      23,636.4      11.029509        260,698
     Neuberger & Berman Advisers Management Trust:
       Limited Maturity Bond Portfolio.................................................     308,952.7      10.228889      3,160,242
       Partners Portfolio..............................................................     308,590.6      10.056279      3,103,273
     Strong Variable Insurance Funds, Inc.:
       Growth Fund II..................................................................      53,572.2      12.505960        669,972
     Strong Opportunity Fund II, Inc...................................................     181,751.9      10.886238      1,978,595
     Van Eck Worldwide Insurance Trust:
       Worldwide Bond Fund.............................................................      31,389.1      11.014099        345,723
       Worldwide Emerging Markets Fund.................................................      36,152.7       6.734480        243,470
       Worldwide Hard Assets Fund......................................................      12,475.6       7.058843         88,064
       Worldwide Real Estate Fund......................................................      25,254.3       8.642784        218,267
- ------------------------------------------------------------------------------------------------------------------------------------
         Net assets.................................................................................................   $102,819,458
====================================================================================================================================
</TABLE>

   The accompanying notes are an integral part of these financial statements.


                                                                               3
<PAGE>

GREAT AMERICAN RESERVE VARIABLE ANNUITY ACCOUNT F

Statement of Operations

For the Period February 12, 1998, through December 31,1998

<TABLE>
<CAPTION>
====================================================================================================================================
<S>                                                                                                                    <C>
Investment income:
   Dividends from investments in portfolio shares...................................................................   $  1,088,426
Expenses:
   Mortality and expense risk fees..................................................................................        378,316
   Administrative fees..............................................................................................         45,397
- ------------------------------------------------------------------------------------------------------------------------------------
     Total expenses.................................................................................................        423,713
- ------------------------------------------------------------------------------------------------------------------------------------
       Net investment income........................................................................................        664,713
- ------------------------------------------------------------------------------------------------------------------------------------

Net realized gains (losses) and unrealized appreciation (depreciation) on
investments:
   Net realized losses on sales of investments in portfolio shares..................................................       (516,677)
   Net change in unrealized appreciation of investments in portfolio shares.........................................      7,646,351
- ------------------------------------------------------------------------------------------------------------------------------------
     Net gain on investments in portfolio shares....................................................................      7,129,674
- ------------------------------------------------------------------------------------------------------------------------------------
       Net increase in net assets from operations...................................................................   $  7,794,387
====================================================================================================================================
</TABLE>



Statement of Changes in Net Assets

For the Period February 12, 1998, through December 31,1998

<TABLE>
<CAPTION>
====================================================================================================================================
<S>                                                                                                                    <C>
Changes from operations:
   Net investment income............................................................................................   $    664,713
   Net realized losses on sales of investments in portfolio shares..................................................       (516,677)
   Net change in unrealized appreciation of investments in portfolio shares.........................................      7,646,351
- ------------------------------------------------------------------------------------------------------------------------------------
     Net increase in net assets from operations.....................................................................      7,794,387
- ------------------------------------------------------------------------------------------------------------------------------------
Changes from contract owners' transactions:
   Net contract purchase payments...................................................................................     95,358,778
   Contract redemptions.............................................................................................       (690,158)
   Net transfers from fixed account.................................................................................        356,451
- ------------------------------------------------------------------------------------------------------------------------------------
     Net increase in net assets from contract owners' transactions..................................................     95,025,071
- ------------------------------------------------------------------------------------------------------------------------------------
       Net increase in net assets...................................................................................    102,819,458
Net assets, beginning of period.....................................................................................             --
- ------------------------------------------------------------------------------------------------------------------------------------
       Net assets, end of period....................................................................................   $102,819,458
====================================================================================================================================
</TABLE>

   The accompanying notes are an integral part of these financial statements.


4
<PAGE>

GREAT AMERICAN RESERVE VARIABLE ANNUITY ACCOUNT F

Notes to Financial Statements

December 31, 1998


(1)  General

     Conseco Variable Insurance Company (the "Company") (formerly Great American
Reserve  Insurance Company prior to its name change in October 1998) established
two separate  accounts within Great American  Reserve Variable Annuity Account F
("Account F"). It is anticipated that on May 1, 1999, a filing will be made with
the  Securities  and Exchange  Commission  to change the name of Great  American
Reserve  Variable  Account F to Conseco  Variable  Account F. Both accounts were
established  on September  26, 1997,  and  commenced  operations on February 12,
1998.  Account F is a segregated  investment  account for  individual  and group
variable  annuity  contracts  which are  registered  under the Securities Act of
1933. One account,  also named Great American Reserve Variable Annuity Account F
("Variable Account"), which serves the variable annuity portion of the contract,
is registered  under the Investment  Company Act of 1940, as amended,  as a unit
investment  trust.  The other account,  Conseco Variable Market Value Adjustment
Account ("MVA"),  offers investment options which pay fixed rates of interest as
declared by the company for specified  periods (one,  three and five years) from
the date  amounts are  allocated  to the MVA.  The MVA is not  registered  as an
investment  company under the Investment  Company Act of 1940. The operations of
Account F are included in the operations the Company  pursuant to the provisions
of the Texas Insurance Code. The Company is an indirect wholly owned  subsidiary
of Conseco, Inc., a publicly-held specialized financial services holding company
listed on the New York Stock Exchange.

     Besides  the three  guarantee  periods  of the MVA  option,  the  following
Variable Account investment options are currently available:

THE ALGER AMERICAN FUND
     Growth Portfolio
     Leveraged AllCap Portfolio
     MidCap Growth Portfolio
     Small Capitalization Portfolio

AMERICAN CENTURY VARIABLE PORTFOLIOS, INC.
     Income and Growth Fund
     International Fund
     Value Fund

BERGER INSTITUTIONAL PRODUCTS TRUST
     100 Fund
     Growth and Income Fund
     Small Company Growth Fund
     BIAM International Fund

CONSECO SERIES TRUST
     Asset Allocation Portfolio
     Common Stock Portfolio
     Corporate Bond Portfolio
     Government Securities Portfolio
     Money Market Portfolio

THE DREYFUS SOCIALLY RESPONSIBLE GROWTH FUND, INC.

DREYFUS STOCK INDEX FUND

DREYFUS VARIABLE INVESTMENT FUND
     International Value Portfolio
     Disciplined Stock Portfolio

FEDERATED INSURANCE SERIES
     High Income Bond Fund II
     International Equity Fund II
     Utility Fund II

INVESCO VARIABLE INVESTMENT FUNDS, INC.
     High Yield Portfolio
     Industrial Income Portfolio

JANUS ASPEN SERIES
     Aggressive Growth Portfolio
     Growth Portfolio
     Worldwide Growth Portfolio

LAZARD RETIREMENT SERIES, INC.
     Equity Portfolio
     Small Cap Portfolio

LORD ABBETT SERIES FUND, INC.
     Growth and Income Portfolio

MITCHELL HUTCHINS SERIES TRUST
     Growth and Income Portfolio

NEUBERGER & BERMAN ADVISERS MANAGEMENT TRUST
     Limited Maturity Bond Portfolio
     Partners Portfolio

STRONG VARIABLE INSURANCE FUNDS, INC.
     Growth Fund II

STRONG OPPORTUNITY FUND II, Inc.

VAN ECK WORLDWIDE INSURANCE TRUST
     Worldwide Bond Fund
     Worldwide Emerging Markets Fund
     Worldwide Hard Assets Fund
     Worldwide Real Estate Fund

     The  preparation  of financial  statements  in  conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that  affect the  reported  amounts of assets and  liabilities  and
disclosure of  contingent  assets and  liabilities  at the date of the financial
statements  and  the  reported  increases  and  decreases  in  net  assets  from
operations during the reporting  period.  Actual results could differ from those
estimates.

(2)  Summary of Significant Accounting Policies

INVESTMENT VALUATION, TRANSACTIONS AND INCOME

     Investments in portfolio shares are valued using the net asset value of the
respective  portfolios at the end of each New York Stock Exchange  business day.
Investment share  transactions are accounted for on a trade date basis (the date
the order to purchase  or redeem  shares is  executed)  and  dividend  income is
recorded on the  ex-dividend  date. The cost of investments in portfolio  shares
sold is determined on a first-in  first-out  basis.  Account F does not hold any
investments which are restricted as to resale.

     Net  investment  income and net  realized  gains  (losses)  and  unrealized
appreciation  (depreciation)  on  investments  are allocated to the contracts on
each valuation date based on each contract's pro rata share of the assets of the
Variable Account F as of the beginning of the valuation date.


                                                                               5
<PAGE>


(2)  Summary of Significant Accounting Policies (Continued)

FEDERAL INCOME TAXES

     No provision  for federal  income  taxes has been made in the  accompanying
financial  statements because the operations of the Contract are included in the
total  operations of the Company,  which is treated as a life insurance  company
for federal income tax purposes under the Internal  Revenue Code. Net investment
income and  realized  gains  (losses)  are  retained in the Contract and are not
taxable  until  received by the  contract  owner or  beneficiary  in the form of
annuity payments or other distributions.

ANNUITY RESERVES

     Deferred annuity contract  reserves are comprised of net contract  purchase
payments less  redemptions  and benefits.  These reserves are adjusted daily for
the net  investment  income  and net  realized  gains  (losses)  and  unrealized
appreciation (depreciation) on investments.

(3)  Purchases and Sales of Investments in Portfolio Shares

     The aggregate  cost of purchases of  investments  in portfolio  shares were
$110,554,029  for the period February 12, 1998,  through  December 31, 1998. The
aggregate   proceeds  from  sales  of  investments  in  portfolio   shares  were
$14,871,886 for the period February 12, 1998, through December 31, 1998.

(4)  Deductions and Expenses

     Although periodic  retirement payments to contract owners vary according to
the investment performance of the portfolios,  such payments are not affected by
mortality or expense  experience  because the Company  assumes the mortality and
expense risks under the contracts.

     The  mortality  risk  assumed by the Company  results from the life annuity
payment  option in the  contracts  in which the Company  agrees to make  annuity
payments regardless of how long a particular annuitant or other payee lives. The
annuity  payments  are  determined  in  accordance  with annuity  purchase  rate
provisions  established  at the  time the  contracts  are  issued.  Based on the
actuarial  determination of expected mortality,  the Company is required to fund
any deficiency in the annuity payment reserves from its general account assets.

     The expense risk assumed by the Company is the risk that the deductions for
sales and  administrative  expenses may prove  insufficient  to cover the actual
sales and administrative  expenses.  The Company deducts daily from the Variable
Account a fee,  which is equal on an annual  basis to 1.25  percent of the daily
value of the  total  investments  of the  Variable  Account,  for  assuming  the
mortality and expense  risks.  These fees were $378,316 for the period  February
12, 1998, through December 31, 1998.

     Pursuant  to an  agreement  between  the  Variable  Account and the Company
(which may be terminated by the Company at any time), the Company provides sales
and administrative  services to the Variable Account, as well as a minimum death
benefit  prior  to  retirement  for the  contracts.  The  Company  may  deduct a
percentage of amounts surrendered to cover sales expenses. The percentage varies
up to 7.00 percent based upon the number of years the contract has been held. In
addition,  the Company deducts units from individual contracts annually and upon
full surrender to cover an  administrative  fee of $30,  unless the value of the
contract is $50,000 or greater.  This fee is  recorded  as a  redemption  in the
accompanying  Statement  of  Changes  of Net  Assets.  There  were no sales  and
administrative  charges for the period February 12, 1998,  through  December 31,
1998.  The Company also deducts daily from the Variable  Account a fee, which is
equal on an  annual  basis  to 0.15  percent  of the  daily  value of the  total
investments of the Variable Account, for administrative expenses. These expenses
were $45,397 for the period February 12, 1998, through December 31, 1998.

     The MVA account is subject to a market value  adjustment if the amounts are
withdrawn  prior to the end of the guarantee  period (with certain  exceptions).
The adjustment can be positive or negative  depending on the changes in the U.S.
Treasury  rates during the holding  period of the MVA contract.  The  adjustment
charge for the period February 12, 1998, through December 31, 1998, was $527.

(5)  Other Transactions With Affiliates

     Conseco Equity Sales,  Inc., an affiliate of the Company,  is the principal
underwriter  and performs all variable  annuity sales functions on behalf of the
Company  through  various  retail  broker/dealers  including  Conseco  Financial
Services, Inc., an affiliate of the Company.

(6)  Net Assets

   Net assets consisted of the following at December 31, 1998:
================================================================================
Proceeds from the sales of units since organization,
   less cost of units redeemed ...............................    $  95,025,071
Undistributed net investment income ..........................          664,713
Undistributed net realized losses on sales of investments ....         (516,677)
Net unrealized appreciation of investments ...................        7,646,351
- --------------------------------------------------------------------------------
     Net assets ..............................................    $ 102,819,458
================================================================================


6
<PAGE>

REPORT OF INDEPENDENT ACCOUNTANTS
================================================================================
To The Board of Directors of Conseco Variable
Insurance Company and Contract Owners of
Great American Reserve Variable Annuity
Account F

     In our opinion,  the  accompanying  statement of assets and liabilities and
the  related  statements  of  operations  and of changes  in net assets  present
fairly, in all material  respects,  the financial position of the Great American
Reserve Variable Annuity Account F (the "Account") at December 31, 1998, and the
results of its  operations  and the  changes in its net  assets  from  inception
(February 12, 1998) through  December 31, 1998,  in  conformity  with  generally
accepted   accounting   principles.   These   financial   statements   are   the
responsibility of the Account's management;  our responsibility is to express an
opinion on these financial statements based on our audit. We conducted our audit
of these  financial  statements in accordance with generally  accepted  auditing
standards which require that we plan and perform the audit to obtain  reasonable
assurance   about  whether  the  financial   statements  are  free  of  material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the  amounts  and  disclosures  in  the  financial  statements,   assessing  the
accounting  principles  used and significant  estimates made by management,  and
evaluating the overall  financial  statement  presentation.  We believe that our
audit,  which included  confirmation  of portfolio  shares owned at December 31,
1998 by correspondence with the custodians,  provides a reasonable basis for the
opinion expressed above.


/s/ PricewaterhouseCoopers LLP
Indianapolis, Indiana
February 10, 1999>>



                                    PART C
                              OTHER INFORMATION

ITEM 24. FINANCIAL STATEMENTS AND EXHIBITS

A.   FINANCIAL STATEMENTS

The financial  statements of Conseco Variable Annuity Account F (the "Separate
Account") are included in Part B hereof and the financial statements of Conseco
Variable Insurance Company (the "Company") are included in Part A hereof.

B.   EXHIBITS

1.   Resolution   of  Board  of  Directors  of  the  Company   authorizing   the
     establishment of the Separate Account.*

2.   Not Applicable.

3.  (i)  Form of Principal Underwriters Agreement.**
    (ii) Form of Selling Agreement.*

4.  (i)    Individual Fixed and Variable Deferred Annuity
           Contract.*
    (ii)   Allocated Fixed and Variable Group Annuity
           Contract.*
    (iii)  Allocated Fixed and Variable Group Annuity
           Certificate.*

5.   Application Form.*

6.  (i) Articles of Incorporation of the Company.*
   (ii) Bylaws of the Company.*

7.   Not Applicable.

8.   (i)  Form of Fund  Participation  Agreement by and among The Alger American
          Fund,  Great  American  Reserve  Insurance  Company and Fred Alger and
          Company, Incorporated.**

     (ii) Form of Fund  Participation  Agreement  by and  among  Great  American
          Reserve Insurance  Company,  Berger  Institutional  Products Trust and
          BBOI Worldwide LLC.**

     (iii)Form of Fund  Participation  by and  between  Great  American  Reserve
          Insurance   Company,   Insurance   Management   Series  and  Federated
          Securities Corp.**

     (iv) Form of Fund  Participation  between Great American Reserve  Insurance
          Company,  Van Eck  Worldwide  Insurance  Trust and Van Eck  Associates
          Corporation.**

     (v)  Form of Fund Participation Agreement by and between Lord Abbett Series
          Fund, Inc., Lord,  Abbett and Co. and Great American Reserve Insurance
          Company.**

     (vi) Form of Fund  Participation  Agreement by and between American Century
          Investment  Services,   Inc.  and  Great  American  Reserve  Insurance
          Company.**

     (vii)Form  of  Fund   Participation   Agreement  between  INVESCO  Variable
          Investment Funds, Inc., INVESCO Funds Group, Inc. and the Company.***

9.   Opinion and Consent of Counsel.

10.  Consent of Independent Accountants.

11.  Not Applicable.

12.  Not Applicable.

13.  Not Applicable.

14.  Not Applicable.

15. Company Organizational Chart.**

27. Not Applicable.

*Incorporated  by reference to  Registrant's  Form N-4 filed  electronically  on
November 14, 1997.

**Incorporated  by reference to  Registrant's  Pre-Effective  Amendment No. 1 to
Form N-4 filed electronically on February 3, 1998.

***Incorporated  by reference to Great American Reserve Variable Annuity Account
G, Form N-4, File Nos. 333-00373 and 811-07501,  filed electronically on January
23, 1996.

ITEM 25. DIRECTORS AND OFFICERS OF THE DEPOSITOR

     The following are the Executive Officers and Directors of the Company which
are engaged  directly or indirectly in activities  relating to the Registrant or
the Contracts offered by the Registrant:


Name and Principal              Position and Offices
  Business Address*                with Depositor
- -------------------  ---------------------------------------

Ngaire E. Cuneo         Director

Stephen C. Hilbert      Director and Chairman of the Board
 
Rollin M. Dick          Director, Executive Vice President and
                        Chief Financial Officer

Thomas J. Kilian        Director and President
 
John J. Sabl            Director, Executive Vice President, General
                        Counsel and Secretary

James S. Adams          Senior Vice President and Treasurer

*The Principal  business  address for all officers and directors listed above is
11825 N. Pennsylvania Street, Carmel, Indiana 46032.

ITEM 26.  PERSONS  CONTROLLED  BY OR UNDER COMMON  CONTROL WITH THE DEPOSITOR OR
          REGISTRANT

     The Company  organizational  chart was filed as Exhibit 15 in  Registrant's
Pre-Effective Amendment No. 1 and is incorporated herein by reference.

ITEM 27. NUMBER OF CONTRACT OWNERS

     As of April 13, 1999, there were 1,627 Non-Qualified Contract Owners and
1,676 Qualified Contract Owners.

ITEM 28. INDEMNIFICATION

     The Bylaws (Article VI) of the Company provide, in part, that:

     The  Corporation  shall  indemnify any person who was or is a party,  or is
threatened to be made a party, to any threatened,  pending, or completed action,
suit or proceeding, whether civil, criminal,  administrative,  or investigative,
by  reason  of  the  fact  that  he is or  was a  director  or  officer  of  the
Corporation,  or is or was  serving  at the  request  of  the  Corporation  as a
director, officer, employee or agent of another corporation,  partnership, joint
venture,  trust or other  enterprise  (collectively,  "Agent")  against expenses
(including  attorneys'  fees),  judgments,  fines,  penalties,  court  costs and
amounts paid in settlement actually and reasonably incurred by him in connection
with such action,  suit or  proceeding if he acted in good faith and in a manner
he  reasonably  believed  to be in or not opposed to the best  interests  of the
Corporation,  and,  with respect to any criminal  action or  proceeding,  had no
reasonable  cause to believe his conduct was unlawful.  The  termination  of any
action,  suit,  or proceeding by judgment,  order,  settlement  (whether with or
without court  approval),  conviction  or upon a plea of NOLO  CONTENDERE or its
equivalent,  shall not, of itself,  create a presumption  that the Agent did not
act in good faith and in a manner which he  reasonably  believed to be in or not
opposed to the best  interests  of the  Corporation,  and,  with  respect to any
criminal  action or  proceeding,  had no  reasonable  cause to believe  that his
conduct was unlawful.  If several  claims,  issues or matters are  involved,  an
Agent may be entitled to  indemnification  as to some  matters even though he is
not entitled as to other  matters.  Any  director or officer of the  Corporation
serving in any  capacity  of  another  corporation,  of which a majority  of the
shares  entitled to vote in the election of its  directors is held,  directly or
indirectly, by the Corporation, shall be deemed to be doing so at the request of
the Corporation.

     Insofar as  indemnification  for liability arising under the Securities Act
of 1933 may be permitted  directors and officers or  controlling  persons of the
Company  pursuant to the foregoing,  or otherwise,  the Company has been advised
that  in  the  opinion  of  the   Securities   and  Exchange   Commission   such
indemnification is against public policy as expressed in the Act and, therefore,
unenforceable.  In the  event  that a claim  for  indemnification  against  such
liabilities  (other than the payment by the Company of expenses incurred or paid
by a director,  officer or  controlling  person of the Company in the successful
defense of any action, suit or proceeding) is asserted by such director, officer
or controlling  person in connection with the securities being  registered,  the
Company  will,  unless in the opinion of its counsel the matter has been settled
by  controlling  precedent,  submit to a court of appropriate  jurisdiction  the
question  whether  such  indemnification  by  it is  against  public  policy  as
expressed  in the Act and will be  governed  by the final  adjudication  of such
issue.

ITEM 29.   PRINCIPAL UNDERWRITERS

(a) Conseco Equity Sales, Inc. is the principal underwriter for the following
investment companies (other than the Registrant):
     Conseco Variable Annuity Account C
     Conseco Variable Annuity Account E
     Conseco Variable Annuity Account G
     Conseco Fund Group
     Rydex Advisor Variable Annuity Account
     BMA Variable Life Account A

(b) Conseco  Equity Sales,  Inc.  ("CES") is the principal  underwriter  for the
Contracts.  The  following  persons are the officers  and  directors of CES. The
principal  business  address for each  officer  and  director of CES is 11815 N.
Pennsylvania Street, Carmel, Indiana 46032.

     Name and Principal              Positions and Offices
     Business Address                  with Underwriter
 ------------------------  ---------------------------------------

     L. Gregory Gloeckner      President and Director

     William P. Kovacs         Vice President, Senior Counsel,
                               Secretary and Director

     James S. Adams            Senior Vice President, Treasurer
                               and Director

     William T. Devanney, Jr.  Senior Vice President, Corporate
                               Taxes

     Christene H. Darnell      Vice President, Management
                               Reporting

     Donald B. Johnston        Vice President, National Sales Director

     Christine E. Monical      Second Vice President and Assistant General
                               Counsel

(c)   Not Applicable.

ITEM 30.   LOCATION OF ACCOUNTS AND RECORDS

       Lowell Short, whose address is 11825 N. Pennsylvania  Street,  Carmel, IN
46032, maintains physical possession of the accounts,  books or documents of the
Separate  Account  required to be maintained by Section 31(a) of the  Investment
Company Act of 1940 and the rules promulgated thereunder.

ITEM 31.   MANAGEMENT SERVICES

     Not Applicable.

ITEM 32.   UNDERTAKINGS

     a. Registrant hereby undertakes to file a post-effective  amendment to this
registration  statement as frequently as is necessary to ensure that the audited
financial  statements in the registration  statement are never more than sixteen
(16) months old for so long as payment under the variable annuity  contracts may
be accepted.

     b.  Registrant  hereby  undertakes  to  include  either  (1) as part of any
application to purchase a contract  offered by the  Prospectus,  a space that an
applicant can check to request a Statement of Additional  Information,  or (2) a
postcard  or  similar  written  communication  affixed  to or  included  in  the
Prospectus  that the  applicant can remove to send for a Statement of Additional
Information.

     c.  Registrant  hereby  undertakes  to deliver any  Statement of Additional
Information and any financial statement required to be made available under this
Form promptly upon written or oral request.

     d. Conseco Variable  Insurance  Company (the "Company")  hereby  represents
that the  fees  and  charges  deducted  under  the  Contracts  described  in the
Prospectus,  in the  aggregate,  are  reasonable  in  relation  to the  services
rendered, the expenses to be incurred and the risks assumed by the Company.


     e. The Securities and Exchange  Commission  (the "SEC") issued the American
Counsel of Life Insurance an industry wide  no-action  letter dated November 28,
1988,  stating  that the SEC  would  not  recommend  any  enforcement  action if
registered  separate accounts funding  tax-sheltered  annuity contracts restrict
distributions  to plan  participants  in  accordance  with the  requirements  of
Section 403(b)(11), provided certain conditions and requirements were met. Among
these conditions and  requirements,  any registered  separate account relying on
the no-action position of the SEC must:

          (1)  Include   appropriate   disclosure   regarding   the   redemption
     restrictions imposed by Section 403(b)(11) in each registration  statement,
     including  the  prospectus,  used  in  connection  with  the  offer  of the
     contract;

          (2)  Include   appropriate   disclosure   regarding   the   redemption
     restrictions imposed by Section 403 (b)(11) in any sales literature used in
     connection with the offer in the contract;

          (3)  Instruct  sales   representatives  who  solicit  participants  to
     purchase the contract  specifically  to bring the  redemption  restrictions
     imposed  by  Section   403(b)(11)   to  the   attention  of  the  potential
     participants; and

          (4) Obtain from each plan  participant  who purchases a Section 403(b)
     annuity  contract,  prior  to or at the  time of such  purchase,  a  signed
     statement   acknowledging  the  participant's   understanding  of  (i)  the
     restrictions  on  redemption  imposed by Section  403(b)(11),  and (ii) the
     investment  alternatives  available  under the  employer's  Section  403(b)
     arrangement,  to which the  participant  may elect to transfer his contract
     value.

     The  Registrant  is  relying  on the  no-action  letter.  Accordingly,  the
provisions of paragraphs (1) - (4) above have been complied with.
 



                                   SIGNATURES


As  required by the  Securities  Act of 1933 and the  Investment  Company Act of
1940, the Registrant  certifies that it meets the requirements of Securities Act
Rule 485(b) for effectiveness of this Registration Statement and has caused this
Registration  Statement to be signed on its behalf,  in the City of Carmel,  and
State of Indiana on this 22nd day of April, 1999.

                               CONSECO VARIABLE ANNUITY
                               ACCOUNT F
                               Registrant

                           By: CONSECO VARIABLE INSURANCE COMPANY

                           By: /s/ THOMAS J. KILIAN
                               ------------------------------
                               


 
                           By: CONSECO VARIABLE INSURANCE COMPANY
                                Depositor

                           By: /s/ THOMAS J. KILIAN
                               -------------------------------
                               



As required by the Securities Act of 1933, this Registration  Statement has been
signed by the following persons in the capacities and on the dates indicated.

SIGNATURE                        TITLE                    DATE
- ------------------------  --------------------------  ---------------

/s/ NGAIRE E. CUNEO            Director                  4/22/99
- ------------------------                              -----------------
Ngaire E. Cuneo

/s/ THOMAS J. KILIAN           Director                  4/22/99
- ------------------------                              -----------------
Thomas J. Kilian


                           Director and Chairman of
/s/ STEPHEN C. HILBERT     of the Board (Principal       4/22/99
- ------------------------   Executive Officer)          -----------------
Stephen C. Hilbert

/s/ ROLLIN M. DICK         Director, Executive Vice      4/22/99
- ------------------------   President and Chief         -----------------
Rollin M. Dick             Financial Officer
                           (Principal Financial
                           Officer)


/s/ JOHN J. SABL           Director                      4/22/99
- -----------------------                               ----------------
John J. Sabl

/s/ JAMES S. ADAMS        Senior Vice President and      4/22/99
- -----------------------   Treasurer (Chief Accounting ---------------
James S. Adams            Officer)

                        EXHIBITS TO POST-EFFECTIVE
                           AMENDMENT NO. 4 TO
                                FORM N-4

                            INDEX TO EXHIBITS

EX-99.B9    Opinion and Consent of Counsel
EX-99.B10   Consent of Independent Accountants



CONSENT OF INDEPENDENT ACCOUNTANTS


We  consent  to  the  inclusion  in  Post-Effective   Amendment  No.  4  to  the
Registration  Statement of Conseco Variable Annuity Account F (the "Account") on
Form N-4 (File Nos. 333-40309 and 811-08483) of:

(1)  Our  report  dated  February  10,  1999,  on our  audit  of  the  financial
     statements of the Account; and

(2)  Our report dated March 30, 1999, on our audits of the financial  statements
     of Conseco Variable Insurance Company.

We also  consent to the  reference  to our Firm under the  caption  "Independent
Accountants".


                                                   /s/PricewaterhouseCoopers LLP

                                                      PricewaterhouseCoopers LLP


Indianapolis, Indiana
April 23, 1999


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