VALUE AMERICA INC /VA
S-3, EX-23.1, 2000-06-12
RETAIL STORES, NEC
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                                                                    Exhibit 23.1


                       CONSENT OF INDEPENDENT ACCOUNTANTS


We  hereby  consent  to the  incorporation  by  reference  in this  Registration
Statement  on Form S-3 of our  report  dated  March  29,  2000  relating  to the
financial  statements,  which appears in Value America,  Inc.'s Annual Report on
Form 10-K for the year ended December 31, 1999. We also consent to the reference
to us  under  the  heading  "Experts" in such Registration Statement.


/s/ PricewaterhouseCoopers LLP

McLean, Virginia
June 12, 2000




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