VALUE AMERICA INC /VA
10-K/A, 2000-05-01
RETAIL STORES, NEC
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                UNITED STATES SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549


                                   FORM 10-K/A
                                (Amendment No. 1)

                  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

                   For the fiscal year ended December 31, 1999

                        Commission file number 000-25689

                               VALUE AMERICA, INC.
             (Exact name of registrant as specified in its charter)

           VIRGINIA                                            33-0712568
(State or other jurisdiction of                             (I.R.S.Employee
incorporation or organization)                             Identification No.)

                  337 Rio Road, Charlottesville, Virginia 22902
               (Address or principal executive offices) (Zip code)

                                 (804) 817-7700
               (Registrant's telephone number including area code)

           Securities registered pursuant to Section 12(b) of the Act:
                                      None

           Securities registered pursuant to Section 12(g) of the Act:
                           Common Stock, no par value

         Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days. Yes [X] No [ ]

         Indicate by check mark if disclosure of delinquent  filers  pursuant to
Item 405 of Regulation S-K is not contained  herein,  and will not be contained,
to the best of  registrant's  knowledge,  in  definitive  proxy  or  information
statements  incorporated  by  reference  in Part  III of this  Form  10-K or any
amendment to this Form 10-K. [ ]

Aggregate market value of voting stock held by  non-affiliates of the registrant
as of February 29, 2000 was $72,328,400.


Number of shares of common stock outstanding as of March 29, 2000 was 45,332,859

                       DOCUMENTS INCORPORATED BY REFERENCE

                                      None



<PAGE>



     The  undersigned  registrant  hereby  amends Part III and Part IV, Item 14,
Paragraph (a) (3) of its Annual Report on Form 10-K for the year ended  December
31, 1999,  previously filed with the Securities and Exchange Commission on March
30, 2000, as follows:

PART III

Item 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

DIRECTORS
Information on the directors of the Company is provided below:

William J. Bennett
Director since 1999

         Dr. Bennett,  age 56, is currently the Distinguished Fellow in Cultural
Policy Studies at the Heritage  Foundation and co-director of Empower America, a
non-profit public policy organization.  Dr. Bennett is also an author and editor
of books. From 1981 to 1985, he served as Chairman of the National Endowment for
the Humanities. From 1985 to 1988, he served as Secretary of the U.S. Department
of Education and he served as the "Drug Czar" from 1989 until 1990.

Thomas J. Casey
Director since 1999

         Mr.  Casey,  age 48, has served as Vice  Chairman  of Global  Crossing,
Ltd., an independent  developer,  owner and operator of open access and undersea
fiberoptic global  telecommunications  networks since December 1998. He has also
been Managing  Director of Global Crossing since September 1998. Since September
1998, Mr. Casey has been President of Pacific Capital Group, a Los Angeles-based
merchant  banking  firm.  From  October 1995 to  September  1998,  Mr. Casey was
Managing Director of Merrill Lynch's Global  Communications  Investment  Banking
Group.  From January 1990 to September  1995, he served as a partner and co-head
of the  telecommunications  and media group for the law firm of  Skadden,  Arps,
Slate,  Meagher and Flom.  Mr.  Casey serves on the Board of Directors of Global
Crossing Ltd.

Glenda M. Dorchak
Director since 2000

     Ms.  Dorchak,  age 45, has been Chief  Executive  Officer of Value  America
since November 1999.  From October 1998 until her appointment as Chief Executive
Officer, Ms. Dorchak served as President and Chief Operating Officer. She served
as Senior Vice  President -- Marketing  and  Advertising  of Value  America from
August 1998 to October 1998.  From December 1995 until August 1998,  Ms. Dorchak
held several  executive  positions at IBM US,  including  Director of PC Direct,
Director of General  Business PC Sales,  Director  of US Channel  Marketing  and
Director  of  Marketing  for the  Personal  Systems  Group North  America.  From
December  1992 until  December  1995,  she served as the  Director  of Sales and
Service of AMBRA, a build-to-order, telemarketing PC business.

Leroy Keith
Director since 1999

         Mr.  Keith,  age  61,  has  served  as  Chairman  of  Carson,  Inc.,  a
publicly-traded  manufacturer  and  marketer  of ethnic hair care  products  for
people of color since 1995. From August 1995 to June 1998, Mr. Keith also served
as Carson's Chief Executive Officer.

Gary D. LeClair
Director since 1997

         Mr. LeClair,  age 44, has served as Chairman of the law firm of LeClair
Ryan, A Professional Corporation, legal counsel to Value America, since 1988.

Gerard R. Roche
Director since 1999

         Mr. Roche, age 68, has served as Chairman of Heidrick & Struggles, Inc.
since 1981and Senior Chairman of Heidrick & Struggles International,  Inc. since
February  1999.  Heidrick &  Struggles,  is an  executive  recruiting  firm with
offices worldwide.
<PAGE>
William D. Savoy
Director since 1999

         Mr.  Savoy,  age 35, has served as Vice  President  of Vulcan  Ventures
Incorporated,  a venture  capital fund,  since  November  1990. He has served as
President  of  Vulcan  Northwest  Inc.,  a company  that  manages  the  personal
financial activities of Paul G. Allen, co-founder of Microsoft Corporation, from
November  1990 until the  present.  Mr.  Savoy  serves as a director  of Charter
Communications,  Inc., drugstore.com,  Go2Net, Inc., Harbinger Corporation, High
Speed Access Corporation,  Metricom, Inc., Telescan Inc., Ticketmaster Online --
CitySearch and USA Networks, Inc.

Wolfgang R. Schmitt
Director since 1999

         Mr.  Schmitt,  age 56, has been Chairman of the Company since  November
1999.  Until his retirement in 1999, he served as Chairman (from September 1993)
and  Chief  Executive  Officer  (from  November  1992) of  Rubbermaid,  Inc.,  a
manufacturer of plastic  products for the consumer,  commercial,  industrial and
other  markets.  Mr.  Schmitt was  Rubbermaid's  President  and Chief  Operating
Officer from May 1991 until  November  1993.  He was employed by  Rubbermaid  in
various marketing and research and development assignments from 1966 until 1999.
Mr. Schmitt is also director of Kimberly Clark  Corporation  and Parker Hannifin
Corporation.

Frederick W. Smith
Director since 1999

     Mr. Smith,  age 55, is Chairman,  President and Chief Executive  Officer of
FedEx  Corporation,  a global  transportation and logistics holding company that
was formed when Federal Express  Corporation  acquired  Caliber System,  Inc. in
January  1998. He founded  Federal  Express in 1971 and was President of Federal
Express  from 1971 to 1975 and from 1983 to January  1998.  Mr.  Smith was Chief
Executive Officer of Federal Express from 1977 to January 1998 and has served as
its  Chairman  since 1975.  Mr. Smith is  responsible  for  providing  strategic
direction for all FedEx Corporation  business units,  including Federal Express,
FedEx Ground, FedEx Logistics, FedEx Custom Critical, and FedEx Trade Networks.

Michael R. Steed
Director since 1997

         Mr.  Steed,  age 50, has been a Managing  Director  of Pacific  Capital
Group, a venture  capital firm,  since  December 1999.  From November 1992 until
December 1999 he was Senior Vice  President of  Investments  for The Union Labor
Life Insurance Company  ("ULLICO"),  a financial  services holding company,  and
President of ULLICO's investment subsidiary, Trust Fund Advisors. Before joining
ULLICO,  Mr. Steed served as President  and Founder of A.F.I.C.  Group,  Ltd., a
financial and investment consulting firm, from 1985 to 1992. Mr. Steed is also a
director of Global Crossing, Ltd., and VR-1.

EXECUTIVE OFFICERS WHO ARE NOT DIRECTORS
Information  on the  executive  officers of the Company who are not directors is
provided below:

Paul F. Ewert

     Mr.   Ewert,   age  51,  has  served  as   Executive   Vice   President  --
Merchandising/Sales  of the Company  since January 2000. He joined Value America
in March 1999 as its Senior Vice President and President -- Technology  Products
Division.  From May 1991 to  February  1997,  Mr.  Ewert  served as Senior  Vice
President -- Merchandising of CompUSA. From February 1996 to May 1997, he served
as CompUSA's President -- Merchandising and General Merchandise Manager.

William A. Pusey, Jr.

         Mr. Pusey,  age 34,  joined Value America as its Senior Vice  President
and General Counsel in July 1999. From June 1997 to July 1999, he served as Vice
President  and  General  Counsel of Home  Account  Network,  Inc.,  an  Internet
financial services software development and services company.  Before June 1997,
Mr. Pusey was a partner in Ten State Street, LLP, an international  business law
firm which he co-founded in March 1995.

Thomas J. Starnes

         Mr. Starnes,  age 40, has been Chief  Marketing  Officer of the Company
since  December 1999. He joined Value America in April 1999 as an Executive Vice
President. From September 1997 to April 1999, he served as Senior Vice President
of Sales and Marketing and Senior Vice President of Business Development of U.S.
Office Products Co., an office and  educational  product  supplier.  From August
1993 to September  1997,  Mr.  Starnes was a Vice  President of Barnes,  Morris,
Pardoe & Foster (now Insignia/ESG), a commercial property firm.
<PAGE>
John A. Steele

     Mr. Steele, age 44, has been Chief Operating Officer of Value America since
November 1999. He joined Value America in April 1999 as Senior Vice President --
Operations  and in October 1999 became  Executive  Vice President -- Operations.
From  October  1993 to April  1999,  Mr.  Steele  served  as Vice  President  --
Operations Support for Genuine Parts Company, an auto and industrial replacement
parts and office products company.

Michael J. Waide

     Mr. Waide, age 52, has been Chief Financial  Officer of Value America since
February  2000.  From  1997  until  1999 he was  Senior  Vice  President,  Chief
Financial  Officer  of Digital  Video  Express  (DIVX).  From 1995 until 1997 he
served as Senior  Vice  President-Finance,  Chief  Financial  Officer of Natural
Wonders,  Inc.  From 1987 until 1995 he was Senior  Vice  President-Finance  and
Administration, Chief Financial Officer and Corporate Secretary of Inmac Corp.

Section 16(a) Beneficial Ownership Reporting Compliance

     Based upon review of records received by the Company,  all reports required
to be filed  pursuant to Section  16(a) of the  Securities  Exchange Act of 1934
were filed on a timely basis in 1999 except that Messrs.  Bennett, Casey, Keith,
Roche and Schmitt and Ms. Dorchak were each late in filing a report with respect
to an August 1999 transaction.



<PAGE>


Item 11.  EXECUTIVE COMPENSATION

Summary Compensation

     The following table provides  information on the total compensation paid or
accrued during the fiscal years indicated below to the Company's Chief Executive
Officer and to its three next most highly compensated executive officers serving
at fiscal year end. The table also lists two former chief executive officers and
two other former executive  officers who would have been included had they still
been executive officers of Value America at December 31, 1999.

<TABLE>

<S>      <C>                           <C>          <C>              <C>                  <C>                   <C>


                                                  Summary Compensation Table
                                                                                       Long-Term
                                                                                      Compensation
                                                                                       Securities
              Name and                              Annual Compensation (1)            Underlying             All Other
                                                    -----------------------
       Principal Position(s)           Year       Salary ($)        Bonus ($)        Options (#)(2)        Compensation ($)
       ---------------------           ----       ----------        ---------        --------------        ----------------

Glenda M. Dorchak                      1999         $266,020         $442,500             75,000                      -
   Chief Executive Officer             1998          57,780 (3)        62,364            325,000               $266,042 (4)

Paul F. Ewert                          1999         $256,539          $50,000            200,000                      -
   Executive Vice President -
Merchandising/Sales

Thomas J. Starnes                      1999         $215,521          $23,344            200,000                      -
   Chief Marketing Officer

John A. Steele                         1999         $159,005          $70,231            150,000               $200,000 (5)
   Chief Operating Officer

Neal Harris (6)                        1999         $227,514          $67,500            375,000               $250,000 (7)
     Former Executive Vice President

Dean M. Johnson (8)                    1999         $227,914          $58,013             61,690                      -
     Former Chief Financial Officer    1998          146,074                -                  -                      -
                                       1997                -                -            225,000                      -

Thomas Morgan (9)                      1999         $401,191         $133,223            400,000                      -
   Former Chief Executive Officer

Craig A. Winn (10)                     1999         $295,000                -                  -                      -
   Former Chairman of the              1998          233,718                -                  -                      -
   Board and Chief Executive           1997           45,000 (11)           -                  -                      -
Officer


(1)       No officer  received  perquisites  in an amount greater than the lesser of (a) $50,000 or (b) 10% of such
          officer's total salary plus bonus.
(2)       Represents options granted pursuant to the Company's stock incentive plan.
(3)       Represents salary earned by  Ms. Dorchak from August 1998 through December 1998.
(4)      This amount  represents  $16,042 for  relocation  expenses  and a $250,000  loan from Value  America at an
          interest rate of 6% per year. The loan was  subsequently  forgiven by the  Compensation  Committee of the
          Board.
(5)      Represents a $200,000 loan from Value America at an interest rate of 6.75% per year.
(6)      Mr. Harris resigned as an Executive Vice President in December 1999.
(7)      Represents a $250,000 loan from Value America at an interest rate of 6.75% per year.
(8)      Mr. Johnson resigned as Chief Financial Officer in November 1999,
(9)      Mr. Morgan resigned as Chief Executive Officer in December 1999.
(10)     Mr. Winn resigned as Chief Executive Officer in March 1999 and Chairman of the Board in December 1999.
(11)     Represents  salary earned by Mr. Winn from October 1, 1997 to December 31, 1997.  Mr. Winn served  without
          compensation during the first nine months of 1997.


</TABLE>

<PAGE>


Option Grants

     The following  table shows stock options  grants during 1999 to each of the
executive officers named in the Summary  Compensation  Table. In accordance with
the rules of the  Securities  and Exchange  Commission,  also shown below is the
potential  realizable  value over the term of the option  (the  period  from the
grant date to the expiration  date).  This is calculated  assuming that the fair
market value of common stock on the date of grant  appreciates  at the indicated
annual rate, 5% and 10% compounded  annually,  for the entire term of the option
and that the  option is  exercised  and sold on the last day of its term for the
appreciated  stock price.  These  amounts are based on certain  assumed rates of
appreciation and do not represent the Company's  estimate of future stock price.
Actual gains, if any, on stock option  exercises will be dependent on the future
performance of the Company's common stock.

<TABLE>
<S>     <C>                     <C>                <C>            <C>           <C>             <C>           <C>


                        Option Grants in Last Fiscal Year
                                Individual Grants
                           -----------------------------------------------------------------
                                               Percent of                                       Potential Realizable
                              Number of           Total                                           Value at Assumed
                             Securities          Options                                        Annual Rates of Stock
                             Underlying        Granted to        Exercise                        Price Appreciation
                               Options          Employees       Price Per      Expiration          For Option Term
                                                                                                   ---------------
          Name               Granted (#)         in 1999        Share ($)         Date            5%            10%
          ----               -----------         -------        ---------         ----            --            ---

Glenda M. Dorchak               75,000               2.0%      $     6.03       12/29/09     $  284,420    $   720,751
Paul Ewert                     200,000               5.2            15.00       03/01/09      1,886,700      4,781,100
Thomas J. Starnes              200,000               5.2            15.00       04/05/09      1,886,700      4,781,100
John A. Steele                 100,000               2.6            15.00       04/05/09        943,350      2,390,550
                                50,000               1.3             6.03       12/29/09        189,613        480,501
Neal Harris (1)                325,000               8.5            15.00       03/26/09      3,065,888      7,769,288
                                50,000               1.3             5.06       12/31/09        159,112        403,206
Dean M. Johnson (1)             50,000               1.3            15.00       03/22/09        471,675      1,195,275
                                11,690               0.3            22.00       04/05/09        161,741        409,868
Thomas Morgan (1)              400,000              10.5            15.00       03/01/09      3,773,400      9,562,200
Craig A. Winn (1)                    -       -                          -          -                  -              -
- -----------------
(1)  Former executive officer.

</TABLE>


Option Exercises and Year-End Option Values

     The following table shows  information with respect to exercises of options
to purchase the Company's  common stock by each  executive  officer named in the
Summary  Compensation  Table during 1999 and with respect to the aggregate value
of options  held by each  executive  officer  named in the Summary  Compensation
Table as of December 31, 1999. The value of the unexercised in-the-money options
at fiscal year end is based on a value of $5.0625 per share,  the closing  price
of Value  America's  common stock on the Nasdaq  National Market on December 31,
1999 (the last trading day prior to the year end),  less the per share  exercise
price.


<TABLE>
<S>     <C>                      <C>               <C>             <C>                 <C>                <C>            <C>

                   Aggregate Option Exercises in Last Year and
                            At Year-End Option Values

                                                             Number of Shares Underlying              Value of Unexercised
                            Shares                               Unexercised Options                  In-the-Money Options
                           Acquired on       Value                at Fiscal Year-End                   at Fiscal Year-End
           Name               Exercise (#)    Realized ($)      Exercisable      Unexercisable       Exercisable     Unexercisable
           ----               ------------    ------------      -----------      -------------       -----------     -------------

Glenda M. Dorchak                45,000          $  90,000              -             355,000                -                -
Paul F. Ewert                         -                  -         40,000             160,000                -                -
Thomas J. Starnes                     -                  -         20,000             180,000                -                -
John A. Steele                        -                  -         10,000             140,000                -                -
Neal Harris                           -                  -         50,000             325,000                -                -
Dean M. Johnson                 165,000          2,113,050              -                   -                -                -
Thomas Morgan (1)                     -                  -         80,000             320,000                -                -
Craig A. Winn (1)                     -                  -              -                   -                -                -

(1)      Former executive officer.
</TABLE>
<PAGE>
Compensation of Directors

     Under a  director  stock  option  policy  adopted  on June 15,  1999,  upon
election to Value America's Board of Directors, individuals who are not salaried
employees of Value America will receive automatic grants of non-qualified  stock
options to purchase  15,000  shares of common  stock  pursuant to the  Company's
stock incentive plan. Each option granted pursuant to this policy:

o        has a term of ten years;

o        has an exercise  price  equal to the fair market  value of the common
         stock on the date of grant; and

o        is exercisable immediately.

Stock Incentive Plan

      Value  America  adopted its stock  incentive  plan on August 1, 1997.  The
stock incentive plan provides for the granting of incentive awards to employees,
officers,  directors,  consultants and certain  non-employees  of Value America.
Incentive awards may be in the form of stock options,  stock appreciation rights
("SARs"),  restricted stock,  incentive stock, or tax offset rights. The maximum
number of shares of common  stock that may be issued  under the stock  incentive
plan is 6,250,000,  subject to  adjustment in the event of a stock split,  stock
dividend  or other  change in the  common  stock or capital  structure  of Value
America.  The  Compensation  Committee  administers  the stock  incentive  plan.
Subject  to the  provisions  of  the  stock  incentive  plan,  the  Compensation
Committee is authorized to determine who may  participate in the stock incentive
plan, the number and type of awards to each participant,  the schedules on which
each award will become  exercisable  and the terms,  conditions and  limitations
applicable to each award. The Compensation  Committee has the exclusive power to
interpret the stock  incentive plan and to adopt rules and  regulations to carry
out the stock incentive plan.

     Stock Options. Stock options granted under the plan may be "incentive stock
options" within the meaning of Section 422 of the Internal Revenue Code of 1986,
as amended (the "Code"), or non-qualified stock options. Incentive stock options
may be granted only to employees of Value America,  including  directors who are
employees,  while non-qualified options may be issued to non-employee directors,
employees,  consultants,  advisors and other independent  contractors  providing
services to Value  America.  A stock  option  entitles  the employee to purchase
shares of common stock at the option price.  The  Committee  will fix the option
price at the time the stock  option is granted,  but in the case of an incentive
stock  option the  exercise  price  cannot be less than 100% of the shares' fair
market value on the date of grant (or, in the case of an incentive  stock option
granted to a 10%  shareholder of Value  America,  110% of the shares fair market
value on the date of grant). The value in incentive stock options,  based on the
exercise price,  that can be exercisable for the first time in any calendar year
under the plan or any other similar plan  maintained by Value America is limited
to  $100,000.  The  option  price  may be paid in cash or with  shares of common
stock, or a combination of cash and common stock. Stock options may be exercised
at such  times  and  subject  to such  conditions  as may be  prescribed  by the
Committee,  including the requirement that they will not be exercisable after 10
years from the grant date.

     SARs. Under the stock incentive plan, the  Compensation  Committee may also
grant SARs either in tandem with a stock option or alone. SARs granted in tandem
with a stock  option may be granted at the same time as the stock option or at a
later time.  An SAR entitles the  participant  to receive from Value  America an
amount,  payable in cash, in shares of common stock or in a combination  of cash
and common  stock,  equal to the  difference  between the fair market value of a
share of common stock on the date of exercise and the exercise price.

     Restricted  Stock.  Restricted stock issued pursuant to the stock incentive
plan is subject to the following general restrictions:  (a) restricted stock may
not be sold,  transferred,  pledged or otherwise encumbered or disposed of until
the  restrictions  on such  stock  have  lapsed or have been  removed  under the
provisions of the stock incentive plan; and (b) if a holder of restricted  stock
ceases to be employed by Value  America,  the holder will  forfeit any shares of
restricted  stock on which such  restrictions  have not lapsed or been otherwise
removed.

     The  Compensation  Committee  will establish as to each share of restricted
stock issued under the stock  incentive plan the terms and conditions upon which
the  restrictions  on such share  shall  lapse.  Such terms and  conditions  may
include,  without  limitation,  the lapsing of such restrictions at the end of a
specified  period  of time or as a result  of  death,  permanent  disability  or
retirement of the participant.  In addition,  the Compensation Committee may, at
any time, in its sole discretion, accelerate the time at which any or all of the
restrictions lapse or remove any or all of such restrictions.

     Incentive  Stock.  The  Compensation  Committee may  establish  performance
programs  with fixed goals and  designate  key  employees as eligible to receive
incentive stock if the goals are achieved. More than one performance program may
be established by the Compensation  Committee.  They may operate concurrently or
for varied periods of time, and a participant  may  participate in more than one
program at the same time.  A  participant  who is eligible to receive  incentive
stock  under a  performance  program  has no rights as a  stockholder  until the
incentive stock is received.
<PAGE>
     Tax Offset Rights. The Compensation  Committee may, in its sole discretion,
award tax offset  rights in  conjunction  with any incentive  award.  Tax offset
rights  entitle the  participant to receive an amount of cash from Value America
sufficient  to satisfy  the income and  payroll  taxes  legally  required  to be
withheld  upon  exercise of an option or SAR,  upon grant of incentive  stock or
upon the lapse or removal of restrictions on restricted stock.

     Federal Income Taxes. A participant  will not incur federal income tax upon
the grant of an option,  SAR, tax offset right, and, in most cases and depending
on the restrictions imposed and unless the grantee otherwise elects,  restricted
stock.   Upon  receipt  of  incentive   stock,  a  participant   will  recognize
compensation  income,  which is  subject  to  income  tax  withholding  by Value
America,  equal to the fair market value of the shares of incentive stock on the
date of transfer to the participant.

     Upon exercise of a non-qualified stock option, a participant generally will
recognize  compensation  income,  which is subject to income tax  withholding by
Value  America,  equal to the  difference  between the fair market  value of the
common  stock  on  the  date  of  the  exercise  and  the  exercise  price.  The
Compensation  Committee  has the  authority  under the stock  incentive  plan to
include provisions allowing the participant to deliver common stock, or elect to
have withheld a portion of the shares the participant  would  otherwise  acquire
upon exercise, to cover tax liabilities.  The election will be effective only if
approved  by the  Compensation  Committee  and  made in  compliance  with  other
requirements  set forth in the stock incentive plan. When an employee  exercises
an incentive  stock option,  the employee  generally will not recognize  income,
unless the employee is subject to the alternative  minimum tax provisions of the
Code.

     If the terms of an option  permit,  a  participant  may  deliver  shares of
common stock instead of cash to acquire  shares under the option  without having
to recognize  taxable gain,  except in some cases with respect to stock acquired
upon the exercise of incentive stock options,  or "statutory  option stock",  on
any  appreciation in value of the shares  delivered.  However,  if a participant
delivers  shares of statutory  option stock in satisfaction of all, or any part,
of the exercise  price under an incentive  stock option,  and if the  applicable
holding periods of the statutory option stock have not been met, the participant
will be considered to have made a taxable  disposition  of the statutory  option
stock. The applicable holding periods are two years from grant and one year from
exercise.

     The  exercise  of an SAR is  generally  a taxable  event.  The  participant
usually must recognize income equal to any cash that is paid and the fair market
value of any common stock that is received in settlement of an SAR.

     In general,  a participant  who received  shares of  restricted  stock will
include in his gross income as  compensation  an amount equal to the fair market
value of the  shares of  restricted  stock at the time that such  shares  are no
longer  subject  to a  substantial  risk of  forfeiture.  Such  amounts  will be
included in the tax recipient's  income for the year in which such event occurs.
The  income  recognized  will be  subject  to income  tax  withholding  by Value
America.

     Upon exercise of a tax offset right, a participant generally will recognize
ordinary  compensation  income,  which is subject to income tax  withholding  by
Value America, equal to the cash received.

     Subject  to  certain  limitations,  Value  America  will be  entitled  to a
business  expense  deduction,  except as explained below, at the time and in the
amount that the recipient of an incentive award recognizes ordinary compensation
income in  connection  therewith.  As stated  above,  this  usually  occurs upon
exercise  of  non-qualified  options  or tax  offset  rights,  upon the lapse or
removal of restrictions on restricted  stock,  upon issuance of incentive stock,
upon a  grantee's  election  to  include in income on the date of grant the fair
market value of a grant of  restricted  stock,  and upon  exercise of an SAR. No
deduction is allowed in connection  with an incentive  stock option,  unless the
employee disposes of the common stock received upon exercise in violation of the
holding period requirements.

     This summary of the federal  income tax  consequences  of  incentive  stock
options,  non-qualified stock options,  SARs, restricted stock,  incentive stock
and tax offset rights does not purport to be complete. There may also be certain
state and local income taxes applicable to these transactions.

         Change in Control  Provisions.  In the event of a "change  in  control"
transaction,  the  Compensation  Committee  may  take  any  one or  more  of the
following  actions either at the time an incentive  award is granted or any time
thereafter:

o        provide for the assumption of incentive awards granted under the stock
         incentive plan,

o        provide for substitution of appropriate new incentive awards covering
         the stock of a successor corporation to Value America or an affiliate
         thereof or

o        give notice to  participants  that no such  assumption or  substitution
         will be made,  in which  event each  outstanding  incentive  award will
         automatically accelerate to become fully exercisable immediately before
         the  effective  date  of  the  change  in  control,  except  that  such
         acceleration  will not  occur  if, in the  opinion  of Value  America's
         independent  accountants,  it  would  render  unavailable  "pooling  of
         interests"  accounting  treatment  for a change in  control  that would
         otherwise qualify for such accounting treatment.
<PAGE>
     All incentive awards will terminate  immediately following the consummation
of a  change  in  control,  except  to  the  extent  assumed  by  the  successor
corporation or an affiliate  thereof.  Under the stock incentive plan, a "change
in control" transaction generally is defined to constitute any of the following:

o        approval  by  the   stockholders   of  a   reorganization,   merger  or
         consolidation  in which  holders of  outstanding  voting  securities of
         Value America  would receive less than 50% of the voting  securities of
         the surviving or resulting corporation,

o        approval by the stockholders of a complete liquidation or dissolution
         of Value America,

o        approval by the stockholders of the sale or transfer of substantially
         all of the assets of Value America or

o        the  acquisition  other than from Value America by a person or group of
         related  persons  of  beneficial  ownership  of  50%  or  more  of  the
         outstanding voting securities of Value America.

     Should a change in control or other event result in acceleration of vesting
of outstanding  options or changes in other  benefits,  as defined under Section
280G of the Code, certain  highly-compensated  employees would likely be subject
to payment of a 20% excise tax on their incremental gain, as defined.

Employment Contracts and Termination and Change-In-Control Arrangements

Glenda M. Dorchak, Chief Executive Officer

     Value  America  and Glenda M.  Dorchak,  Chief  Executive  Officer of Value
America,  entered into an employment  agreement as of October 5, 1998. Under the
agreement,  Ms. Dorchak received an annual salary of $250,000 until December 31,
1999 and will  receive  an annual  salary of  $300,000  every  year  thereafter,
subject to increases.  The term of the agreement  continues through December 31,
2001 and then  renews  automatically  for  additional  periods of one year until
either  party  gives  notice of  non-renewal  at least three  months  before the
expiration  date of the  agreement.  Ms.  Dorchak is also eligible for quarterly
incentive compensation. In each remaining year of her employment, and based upon
achieving corporate and individual performance and other criteria as established
by the Compensation Committee,  Ms. Dorchak may earn quarterly bonuses amounting
to, in the  aggregate,  a minimum of $150,000 per year.  Value  America also has
agreed to pay Ms.  Dorchak a bonus not to exceed  $390,000 in an amount equal to
the product of (a) $6.50  multiplied  by (b) up to an  aggregate of no more than
60,000  shares of common stock to be purchased by Ms.  Dorchak upon the exercise
of a stock  option  received  under the stock  incentive  plan.  Such bonus,  if
granted by Value America,  will be deemed earned on and will be paid on the date
of the  exercise of such stock  option.  Ms.  Dorchak is  generally  entitled to
participate  in any employee  benefit  plans from time to time in effect for all
employees.  Ms.  Dorchak may  voluntarily  terminate her  employment at any time
under the agreement.  Value America may terminate Ms. Dorchak's  employment with
or without due cause by giving her written notice of termination. If Ms. Dorchak
is  terminated  by Value  America  for due cause,  she will  receive  her salary
through the date of  termination.  If Value America  terminates  her  employment
other than for due cause, Ms. Dorchak will be entitled to the sum of:

o        her annual salary at the time and

o        a pro rata portion of any bonus she may have earned under the agreement
         if she had been employed for a full calendar year.
<PAGE>
Paul F. Ewert, Executive Vice President - Merchandising/Sales

     Value   America   and  Paul  F.   Ewert,   Executive   Vice   President   -
Merchandising/Sales of Value America, entered into an employment agreement as of
March 1, 1999. Under the agreement,  Mr. Ewert has an annual salary of $280,000,
subject to increases.  The term of the agreement  continues through December 31,
2003 and then  renews  automatically  for  additional  periods of one year until
either  party  gives  notice of  non-renewal  at least three  months  before the
expiration  date of the  agreement.  Mr. Ewert is also  eligible  for  quarterly
incentive  compensation.  During  each year of his  employment,  and based  upon
achieving corporate and individual performance and other criteria as established
by the Compensation  Committee,  Mr. Ewert may earn quarterly  bonuses amounting
to, in the  aggregate,  a minimum of $100,000  per year.  Mr. Ewert is generally
entitled  to  participate  in any  employee  benefit  plans from time to time in
effect for all employees.  Mr. Ewert may voluntarily terminate his employment at
any time under the agreement. Value America may terminate Mr. Ewert's employment
with or without due cause by giving him written  notice of  termination.  If Mr.
Ewert is terminated  by Value America for due cause,  he will receive his salary
through the date of  termination.  If Value America  terminates  his  employment
other than for due cause, Mr. Ewert will be entitled to the sum of:

o        his annual salary at the time and

o        a pro rata portion of any bonus he may have earned under the  agreement
         if he had been employed for a full calendar year.

Thomas J. Starnes, Chief Marketing Officer

     Value  America and Thomas J.  Starnes,  Executive  Vice  President of Value
America,  entered into an  employment  agreement as of April 5, 1999.  Under the
agreement, Mr. Starnes receives an annual salary of $250,000 every year, subject
to increases.  The term of the agreement continues through December 31, 2004 and
then renews  automatically for additional periods of one year until either party
gives notice of non-renewal at least three months before the expiration  date of
the   agreement.   Mr.   Starnes  is  also  eligible  for  quarterly   incentive
compensation.  During  each  year of his  employment,  and  based  on  achieving
corporate and  individual  performance  and other criteria as established by the
Compensation Committee,  Mr. Starnes may earn a quarterly bonus amounting to, in
the aggregate, a minimum of $125,000 for 2000. Mr. Starnes is generally entitled
to participate in any employee benefit plans from time to time in effect for all
employees.  Mr.  Starnes may  voluntarily  terminate his  employment at any time
under the  agreement.  If Mr.  Starnes is  terminated  by Value  America for due
cause,  he will  receive his salary  through the date of  termination.  If Value
America  terminates his employment for other than due cause, Mr. Starnes will be
entitled to the sum of:

o        his annual salary at the time and

o        a pro rata portion of any bonus he may have earned under the  agreement
         if he had been employed for a full calendar year.

Compensation Committee Interlocks and Insider Participation

     The Compensation Committee of the Board of Directors was formed in December
1997  to  make   recommendations  to  the  Board  of  Directors   regarding  the
compensation  and  benefits  for  Value  America's  executive  officers  and  to
administer its stock  incentive  plan. The  Compensation  Committee is currently
composed of Messrs. Messrs. Roche, Casey, Savoy, Schmitt and Smith. During 1999,
Messrs.  LeClair  and  Steed  also  served  on the  Compensation  Committee.  No
executive  officer of Value America serves as a member of the board of directors
or compensation  committee of any entity that has one or more executive officers
serving  as a member  of Value  America's  Board of  Directors  or  Compensation
Committee.

         Mr. LeClair also serves as the Chairman of LeClair Ryan, A Professional
Corporation,  Value America's legal counsel. In 1999, LeClair Ryan received fees
of $1,233,378 for legal services rendered to the Company.

     Mr.  Steed,  served as the Senior Vice  President of ULLICO until  December
1999,  which is the record holder of 3,544,229  shares of Value America's common
stock.



<PAGE>


Report of Compensation Committee on Executive Compensation

     The   following   Report  of  the   Compensation   Committee  on  Executive
Compensation   and  the  graph  of  Shareholder   Return  shall  not  be  deemed
incorporated by reference by any general statement  incorporating this Form 10-K
into  any  filing  under  the  Securities  Act of 1933 or under  the  Securities
Exchange  Act  of  1934,  except  to  the  extent  Value  America   specifically
incorporates  this  information by reference,  and shall not otherwise by deemed
filed under such acts.

     This  report  is  submitted  by  the  Compensation   Committee,   which  is
responsible  for  establishing  and  administering   Value  America's  executive
compensation  policies and its stock incentive  plans. The Committee is composed
of Messrs.  Roche, Casey, Savoy,  Schmitt and Smith, none of whom is an employee
of Value America.  This report addresses the  compensation  policies for 1999 as
they affected Craig A. Winn,  Thomas Morgan and Glenda M. Dorchak,  each of whom
served as the Chief  Executive  Officer of Value America in 1999,  and the other
executive officers of Value America.

     General Compensation Policy

     Value America's  compensation  policy for executive officers is designed to
achieve the following objectives:  (a) to enhance profitability of Value America
and increase  stockholder value; (b) to reward executives  consistent with Value
America's annual and long-term  performance  goals; (c) to recognize  individual
initiative,   leadership  and  achievement;   and  (d)  to  provide  competitive
compensation that will attract and retain qualified executives.

     Executive Officer Compensation Program

     The Committee performs annual reviews of executive  compensation to confirm
the competitiveness of the overall executive  compensation  packages as compared
with companies who compete with Value America for prospective employees.

     The compensation  program for executive offices consists of three elements:
(1)  base  salary,  which  is set  on an  annual  basis;  (2)  annual  incentive
compensation,  in the form of cash  bonuses,  which is based on  achievement  of
predetermined  financial objectives of Value America and individual  objectives;
and (3)  long-term  incentive  compensation,  in the  form of stock  options  or
restricted stock,  granted when the executive officer joins Value America and on
occasion  thereafter  with the  objective  of aligning the  executive  officers'
long-term   interests  with  those  of  the  stockholders  and  encouraging  the
achievement of superior results over an extended period.

     Base Salary

     Base salaries for  executive  officers are targeted at  competitive  market
levels for their respective positions,  levels of responsibility and experience.
In addition to external  market data, the Committee also reviews Value America's
financial  performance  and  individual  performance  when adjusting base salary
annually.

     Bonus Compensation

     Bonus compensation is based on Value America's achievement of predetermined
financial,  operational  and strategic  objectives.  Giving  greatest  weight to
attainment of financial  targets (EPS,  gross margin,  and gross  revenue),  the
Committee  also  awards  bonuses  based on  various  operational  and  strategic
objectives,  such as management  efficiency,  and the ability to motivate others
and build a strong management team, develop and maintain the skills necessary to
work in a high-growth company,  recognize and pursue new business  opportunities
and initiate  programs to enhance Value America's growth and successes.  Bonuses
are awarded on a quarterly basis.

     Long Term Incentive Compensation

     Long-term  incentive  compensation,  in  the  form  of  stock  options  and
restricted  stock  grants,  allows  the  executive  officers  to  share  in  any
appreciation  in the  value of  Value  America's  common  stock.  The  Committee
believes that equity  participation  aligns executive  officers'  interests with
those of the  stockholders.  In addition,  the  Committee  believes  that equity
ownership by executive  officers helps to balance the short term focus of annual
incentive  compensation  with a longer  term  view and may  help to  retain  key
executive officers.

     When  establishing  stock  option grant  levels,  the  Committee  considers
general corporate  performance,  the Chief Executive Officer's  recommendations,
level of seniority and experience,  existing levels of stock ownership, previous
grants of stock  options,  vesting  schedules  of  outstanding  options  and the
current stock price.

     It is the standard policy of Value America to grant an initial stock option
grant to all executive officers at the time they commence employment  consistent
with the  number of options  granted to  executive  officers  in the  e-commerce
industry at similar  levels of  seniority.  In addition,  the Committee may also
make   performance-based   grants   throughout   the  year.   In   making   such
performance-based  grants, the Committee considers  individual  contributions to
Value America's financial, operational and strategic objectives.



<PAGE>


     Chief Executive Officer Compensation

     In 1999, the individuals  serving as the Chief Executive  Officer  received
base salaries as indicated in the Summary Compensation Table. This is consistent
with the range of salary  levels  received by their  counterparts  in e-commerce
companies of comparable size and stage of development. In addition, in 1999, Mr.
Morgan and Ms.  Dorchak  were  granted  options to  purchase  400,000 and 75,000
shares of common stock under Value America's the stock incentive plans.

     Certain Tax Considerations

     Value America does not believe Section 162(m) of the Internal Revenue Code,
as amended, which generally disallows a tax deduction for compensation in excess
of $1  million  to  any of  the  executive  officers  appearing  in the  Summary
Compensation Table above will have an effect on it. The Committee has considered
the requirements of Section 162(m) of the Code and its related  regulations.  It
is the Committee's  present intention that, so long as it is consistent with its
overall compensation  objections,  substantially all executive compensation will
be deductible for Federal income tax purposes.

                                                     The Compensation Committee:

                                                     Gerard R. Roche (Chairman)
                                                     Thomas J. Casey
                                                     William D. Savoy
                                                     Wolfgang Schmitt
                                                     Frederick W. Smith

Performance Graph

         The following graph compares the annual  cumulative  total  stockholder
return (assuming reinvestment of dividends) from investing $100 on April 9, 1999
(the date of our initial public offering),  and plotted at December 31, 1999, in
each of (a) Value America's common stock, (b) the S&P 500 stock index, and (c) a
peer group  consisting of internet  retail  companies  similar to Value America:
Beyond.com Corporation,  Buy.com, Inc., Cyberian Outpost, Inc., and Egghead.com,
Inc.  It should be noted  that the  Company  has not paid any  dividends  on its
common  stock,  and no  dividends  are  included  in the  representation  of the
Company's  performance.  The stock price  performance  on the graph below is not
necessarily indicative of future price performance.



                                April 9, 1999                December 31, 1999
                                -------------                -----------------

Value America Inc.                 $100.00                        $ 22.01
S&P 500 Stock Index                $100.00                        $115.30
Peer Group Index                   $100.00                        $ 63.49

<PAGE>
Item 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

         The following table sets forth certain  information with respect to the
beneficial  ownership of Value  America's  common stock as of March 31, 2000 for
(a) the executive officers named in the Summary Compensation Table in Item 11 of
this Form 10-K,  (b) each of the Company's  directors,  (c) all of the Company's
current  directors  and executive  officers as a group and (d) each  stockholder
known by us to own beneficially more than 5% of Value America's common stock.

         Beneficial  ownership is determined in accordance with the rules of the
SEC and includes voting or investment power with respect to the securities.  The
information on the shares  indicated  below,  other than common stock underlying
warrants,  as beneficially owned by each of Vulcan Ventures Incorporated and The
Union Labor Life Insurance Company,  separately,  was obtained from Schedule 13G
filings made by the parties as of March 31, 2000.

     Shares of common  stock  that may be  acquired  by an  individual  or group
within 60 days of March  31,  2000,  pursuant  to the  exercise  of  options  or
warrants  are  deemed  to be  outstanding  for  the  purpose  of  computing  the
percentage  ownership  of such  individual  or group,  but are not  deemed to be
outstanding  for the purpose of computing the percentage  ownership of any other
person shown in the table.  Except as  indicated in footnotes to this table,  we
believe  that  the  stockholders  named  in this  table  have  sole  voting  and
investment  power  with  respect  to all  shares  of  common  stock  shown to be
beneficially  owned  by  them  based  on  information  provided  to us  by  such
stockholders.  Percentage of ownership is based on  45,425,170  shares of common
stock outstanding on March 31, 2000.

                                                Amount and Nature
                                                 of Beneficial         Percent
Name of Beneficial Owner                         Ownership (1)        of Class
- -------------------------                     -------------------      --------

Craig A. Winn (1)
740 Woodlands Road
Charlottesville, VA 22901.....................     10,705,650            23.6%




Vulcan Ventures Incorporated (2)
110 110th Avenue N.E.
Bellevue, WA 98004............................      8,012,338            17.6%


Rex Scatena (1)
380 Mildrod Road
Earlysville, VA 22936.........................      3,796,700             8.4%

The Union Labor Life Insurance Company (3)
111 Massachusetts Avenue, N.W.
Washington, D.C. 20001........................      3,752,604             8.3%



Directors and Executive Officers:

   William J. Bennett (4)........................      15,000                *
   Thomas J. Casey (5)...........................      71,000                *
   Glenda M. Dorchak (6).........................      13,000                *
   Leroy Keith (7)...............................      15,000                *
   Gary D. LeClair (8)...........................     170,000                *
   Gerard R. Roche (9)...........................      15,000                *
   William D. Savoy (10).........................      65,146                *
   Wolfgang R. Schmitt (11)......................     165,000                *
   Frederick W. Smith (12).......................     665,000             1.5%
   Michael R. Steed..............................       1,900                *
   All current directors and executive
    officers as a group (14 persons)...........     1,291,046             2.8%
- -----------------

*      Less than one percent (1%).
(1)    Former executive officer.
(2)    Includes 1,535,477 shares of common stock underlying warrants held of by
       Vulcan Ventures Incorporated ("Vulcan").  Mr. Savoy is Vice President of
       Vulcan.
(3)    Includes 208,375 shares of common stock underlying warrants held of by
       the Union Labor Life Insurance Company.
(4)    Includes 15,000 shares of common stock underlying options held by
       Mr. Bennett.
<PAGE>
(5)    Includes 15,000 shares of common stock underlying options and 6,000
       shares of common stock underlying warrants held by Mr. Casey.
(6)    Includes 3,000 shares of common stock underlying warrants held by
       Ms. Dorchak.
(7)    Includes 15,000 shares of common stock underlying options held by
       Mr. Keith.
(8)    Includes 80,000 shares of common stock underlying options and 30,000
       shares of common stock underlying warrants held by Mr. LeClair.
(9)    Includes 15,000 shares of common stock underlying options held by
       Mr. Roche.
(10)   Includes 15,000 shares of common stock underlying options held by
       Mr. Savoy.
(11)   Includes 165,000 shares of common stock underlying options held by
       Mr. Schmitt.
(12)   Includes 15,000 shares of common stock underlying options and 150,000
       shares of common stock underlying warrants held by Mr. Smith.  Mr. Smith
       disclaims beneficial ownership of the 500,000 shares of common stock held
       by FDX Corporation.

Item 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     During 1999,  Value America issued  6,000,000  shares of Series C preferred
stock and  warrants  to  purchase  1,800,000  shares  of common  stock to Vulcan
Ventures Incorporated,  a Washington  corporation,  FDX Corporation,  a Delaware
corporation,  and  Frederick  W.  Smith,  a  director  of Value  America  for an
aggregate  purchase price of $60,000,000.  In connection with its initial public
offering,  Value America issued  warrants to purchase an aggregate of 511,567 to
certain existing stockholders,  including Vulcan Ventures Incorporated, a holder
of Series B preferred stock, and William D. Savoy, a director of Value America.

         Gary D. LeClair, a director of Value America, serves as the Chairman of
LeClair Ryan, A Professional  Corporation,  Value  America's  legal counsel.  In
1999,  LeClair Ryan received fees of $1,233,378 for legal  services  rendered to
the Company.

     In 1999,  Value America paid  approximately  $388,000 on behalf of Craig A.
Winn and Rex Scatena,  former executive officers and directors of Value America,
to cover a portion  of its  allocated  share of the  operating  and  maintenance
expenses of a Hawker 800A aircraft acquired by Messrs. Winn and Scatena in their
individual  capacity that they made  available to Value America for its business
use.  Value  America  also paid  $200,000  towards a  deposit  required  under a
trade-up  agreement  entered  into by Messrs.  Winn and Scatena to  acquire,  in
exchange for the aircraft then in use, two additional  and more advanced  Hawker
aircraft that were  scheduled  for delivery in December 1999 and December  2002,
respectively.  In December,  1999, the manufacturer  repurchased the Hawker 800A
aircraft and agreed to terminate and release Messrs. Winn and Scatena from their
obligations  under  the  trade-up  arrangement  to  acquire  the two  additional
aircraft in exchange for the  forfeiture of the deposits made for each aircraft.
Messrs.  Winn and Scatena have claimed they are owed an  additional  $400,000 by
Value America in connection with the acquisition and use of the aircraft.  While
Value America  vigorously  disputes their claim for this amount, it nevertheless
accrued in 1999 a reasonable reserve against any further obligations it may have
in connection with this matter.  Value America is negotiating with Messrs.  Winn
and Scatena to resolve the dispute over this additional amount and certain other
amounts  Value  America  paid to or on behalf of  Messrs.  Winn and  Scatena  in
connection with the aircraft matter.





<PAGE>


PART IV

Item 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K

(a) (3)  Exhibits - The  following  documents  are filed as exhibits to the Form
10-K pursuant to Item 601 of Regulation S-K:

Exhibit Number
- --------------
                  Description of Exhibit
- --------------    -------------------------------------------------------------
           3.1    Articles of Incorporation of Value America, as amended*
           3.2    Amended and Restated Bylaws of Value America*
           4.1    Form of Common Stock Certificate*
          10.1    Consent  Agreement,  dated  as of  December  3,  1997,  by and
                  between Stephen S. Freedman and Value America  relating to the
                  mark "Value  America"  [filed as Exhibit 10.1 to the Company's
                  Form S-1]*
          10.2    Employment Agreement, dated as of October 5, 1998, by and
                  between Value America and Glenda M. Dorchak [filed as Exhibit
                  10.21 to the Company's Form S-1]*
          10.3    Employment Agreement, dated as of March 1, 1999, by and
                  between Value America and Paul F. Ewert [filed as Exhibit
                  10.41 to the Company's Form S-1]*
         10.4     Value America, Inc. 1997 Stock Incentive Plan [filed as
                  Exhibit 10.25 to the Company's Form S-1]*
         10.5     Form of Type A warrant to purchase  shares of common  stock of
                  Value America  [filed as Exhibit  10.14 to the Company's  Form
                  S-1]*

         10.6     Form of Type B warrant to purchase  shares of common  stock of
                  Value America  [filed as Exhibit  10.15 to the Company's  Form
                  S-1]*

         10.7     Form of Type C warrant to purchase  shares of common  stock of
                  Value America  [filed as Exhibit  10.16 to the Company's  Form
                  S-1]*

         10.8     Form of Type F warrant to purchase  shares of common  stock of
                  Value America  [filed as Exhibit  10.17 to the Company's  Form
                  S-1]*

         10.9     Loan Agreement, executed by Value America on April 8, 1998, by
                  and between Jefferson National Bank (predecessor of Wachovia
                  Bank, N.A.) and Value America [filed as Exhibit 10.7 to the
                  Company's Form S-1]*
        10.10     Assignment, Pledge and Subordination Agreement, dated as of
                  April 16, 1998, by and among First Data Merchant Services
                  Corp. Wachovia Bank, N.A. and Value America [filed as Exhibit
                  10.8 to the Company's Form S-1]*

        10.11     Employment Agreement, dated as of April 5, 1999, by and
                  between Value America and Thomas J. Starnes
         23.1     Consent of PricewaterhouseCoopers LLP**
         27.1     Financial Data Schedule**
         27.2     Restated Financial Date Schedule for the year ended December
                  31, 1998**
         99.1     Letter, dated January 21, 1998, from Value America to
                  Mr. Robert A. Bayless, Chief Accountant of the Division of
                  Corporation  of the  Securities and Exchange  Commission,
                  relating to Value America's revenue recognition for product
                  sales*

- ----------
* Incorporated herein by reference from the Company's  Registration Statement on
Form S-1,  as  amended,  filed with the  Commission  on  January  21,  1999.  **
Incorporated  herein by reference from the Company's  Annual Report on Form 10-K
for the year ended  December 31, 1999, as filed with the Commission on March 30,
2000.

(b) On December  30, 1999,  Value  America  filed a Form 8-K dated  December 29,
1999, attaching as an exhibit its press release announcing the December 29, 1999
plan of restructuring. No financial statements were filed.


<PAGE>


SIGNATURES
Pursuant to the  requirements of Section 13 or 15(d) of the Securities  Exchange
Act of 1934,  the  registrant has duly caused this Amendment No. 1 to the Annual
Report on Form 10-K to be signed on its behalf by the undersigned thereunto duly
authorized.

VALUE AMERICA, INC.
By: /s/ Wolfgang R. Schmitt
- -------------------------------------------------------
(Wolfgang R. Schmitt, Chairman of the Board)
Dated:  April 28, 2000

Pursuant  to the  requirements  of the  Securities  Exchange  Act of 1934,  this
Amendment  No. 1 to the Annual  Report on Form 10-K has been signed below by the
following persons on behalf of the registrant and in the capacities indicated as
of April, 28, 2000.

Signature                                Title

- --------------------------------------------------------------------------------
/s/ Glenda M. Dorchak                    Chief Executive Officer and President
(Glenda M. Dorchak)                      (Principal Executive Officer), Director

/s/ Michael J. Waide                     Chief Financial Officer (Principal
(Michael J. Waide)                       Financial Officer)

/s/ M. Kathlene FitzPatrick              Vice President & Controller,
(M. Kathlene FitzPatrick)                Chief Accounting Officer

/s/ John Steele                                  Chief Operating Officer
(John Steele)

/s/ Wolfgang R. Schmitt                          Chairman of the Board
(Wolfgang R. Schmitt)

/s/ William J. Bennett                           Director
(William J. Bennett)

/s/ Thomas J. Casey                              Director
(Thomas J. Casey)

/s/ Leroy Keith                                  Director
(Leroy Keith)

/s/ Gary D. LeClair                              Director
(Gary D. LeClair)

/s/ Gerard R. Roche                              Director
(Gerard R. Roche)

/s/ William D. Savoy                             Director
(William D. Savoy)

/s/ Frederick W. Smith                           Director
(Frederick W. Smith)

/s/ Michael R. Steed                             Director
(Michael R. Steed)




<PAGE>


EXHIBIT 10.11

                              EMPLOYMENT AGREEMENT
     AGREEMENT  (the  "Agreement"),  dated as of April 5,  1999,  between  Value
America,  Inc., a Virginia  corporation  (the  "Company"),  and Tom Starnes (the
"Executive").
     The Company and the Executive agree as follows:

         1.  Position;  Term of  Employment.  The  Company  agrees to employ the
Executive,  and the Executive agrees to serve the Company, as its Executive Vice
President.  The parties intend that the Executive  shall continue to so serve in
the aforesaid capacity throughout the Term (as such term is defined below).

         Subject to earlier  termination  under the  provisions  of  Paragraph 4
below,  the  term of  Executive's  employment  by the  Company  hereunder  shall
commence on April 5, 1999 and shall continue  through December 31, 2004 and then
renew for an  additional  one year term on January  1, 2005 and each  subsequent
annual anniversary  thereof unless at least 3 months prior to January 1, 2005 or
a subsequent annual anniversary thereof either Executive or Company gives to the
other  written  notice  that  the  term  shall  not be  renewed  at such  annual
anniversary, in which case the term shall expire on December 31, 2004 or the day
before such subsequent anniversary, as the case may be (the "Term").

         2. Duties. The Executive throughout the Term shall devote his full time
and  undivided  professional  attention  during  normal  business  hours  to the
business and affairs of the Company and its affiliates,  if any  ("Affiliates"),
except for holidays and vacations  consistent with applicable Company policy and
except for illness or incapacity,  but nothing in this Agreement  shall preclude
the Executive from serving as a director or a member of an advisory committee of
any organization  involving no conflict of interest with the Company (subject to
prior approval of his  appointment to such position in certain cases as provided
in the next to last  sentence of this  Paragraph 2), from engaging in charitable
and community activities,  and from managing his personal investments,  provided
that such  activities do not materially  interfere  with the  performance of his
duties and responsibilities under this Agreement. The Executive shall not accept
any proposed  appointment  to serve as a director,  trustee or the equivalent of
any for-profit  business  organization of which the Executive is not a director,
trustee, or the equivalent on the date hereof, without the prior approval of the
Chairman  of the  Company's  Board,  which  approval  shall not be  unreasonably
withheld. The Executive shall report directly to the Chief Executive Officer, or
in his or her absence, the Board.

         3. Compensation.
(a) Salary.  During the Term, the Company shall pay to the Executive a salary of
$250,000  per annum  payable  in equal  installments  not less  frequently  than
monthly.  Such salary  shall be reviewed by the  Compensation  Committee  of the
Board at least  annually,  with any increases  taking into account,  among other
factors, corporate and individual performance and increases, if any, in relevant
cost of living  indices.  The  Compensation  Committee may not reduce the salary
below $250,000 per year.
<PAGE>
(b) Bonus.  During the Term,  the Executive  shall be entitled to participate in
such bonus programs as the Compensation Committee of the Board from time to time
shall  approve.   Notwithstanding  the  foregoing,  for  each  calendar  quarter
beginning on or after April 1, 1999,  Executive shall be entitled to a bonus per
full  calendar  quarter of  employment  hereunder in such amounts and based upon
achievement of such corporate and individual  performance  and other criteria as
shall be  established  by the  Compensation  Committee of the Board from time to
time,  considering  among other items input from the Chairman of the Board,  the
Chief  Executive  Officer,  the Executive and, if considered  appropriate by the
Committee, a compensation consultant,  which bonus shall be paid within ten days
after the end of the calendar quarter,  provided Executive is employed hereunder
on the last day of such quarter, and provided further that (i) the minimum bonus
potential  for the  calendar  year  ending  December  31, 1999 shall be at least
$93,750.00  and (ii) the minimum  bonus  potential  for the calendar year ending
December 31, 2000 shall be at least  $125,000  and (iii) the minimum  bonus paid
for  calendar  years  ending  December  31, 1999 and  December 31, 2000 shall be
$23,437.50 and  $31,250.00,  respectively,  subject only to Executive  remaining
employed by Company through September 30, 1999 and June 30, 2000,  respectively.

(c)  Benefit  Plans.  During  the  Term,  the  Executive  shall be  entitled  to
participate in all  retirement and employment  benefit plans of the Company that
are generally available to senior executives of the Company.  Such participation
shall be pursuant to the terms and  conditions of such plans,  as the same shall
be amended  from time to time.  Executive  shall be  entitled to 20 days of paid
vacation (in addition to eight paid  holidays),  six sick days, and two personal
days per full  calendar  year,  which shall accrue  ratably on a biweekly  basis
throughout  the year  starting  on the  first  day of the  month  following  the
effective date of this Agreement. Unused vacation shall not be carried over from
one  calendar  year to another  and  Executive  shall not be  entitled to a cash
payment for any unused  vacation.  The Company  shall also pay to  Executive  an
additional  W-2  compensation  up to $286.00  per month  during the term,  which
Executive  agrees to use to pay the  premium on  disability  insurance  covering
Executive.

(d)  Relocation  Expenses.  The Company will  reimburse  the  Executive  for the
reasonable  out-of-pocket  expenses  incurred  by  Executive  for (i) moving van
expenses to  Charlottesville,  Virginia and (ii)  reasonable,  temporary  living
expenses  in  Charlottesville,  Virginia  for a period of up to 12  months.  The
Company  shall also  reimburse  the  Executive  up to $579.00  per month for the
premium cost to  Executive to maintain his current  COBRA health care and dental
insurance  coverage  until the earlier of the date  Executive  is covered by the
Company's health care plan or September 30, 1999.

(e) Business  Expenses.  During the Term, the Company shall,  in accordance with
policies  then in effect with respect to payments of expenses,  pay or reimburse
the Executive for all reasonable  out-of-pocket travel and other expenses (other
than  ordinary  commuting  expenses)  incurred by the  Executive  in  performing
services hereunder.  All such expenses shall be accounted for in such reasonable
detail as the  Company may  require.  (f)  Indemnity.  As an officer of Company,
Executive  shall be entitled to indemnity as provided in the Company's  Articles
of Incorporation, as the same shall be amended from time to time.
<PAGE>
     4.  Termination.
         -----------
(a)  Death.  In the event of the death of the  Executive  during  the Term,  his
employment  shall be  terminated  as of the date of death and his salary for the
month in which his death occurs shall be paid to his designated beneficiary,  or
in the absence of such designation,  to the estate or other legal representative
of the Executive.  Except in accordance with the terms of the Company's  benefit
programs and plans then in effect, after his date of death,  Executive shall not
be entitled to any other compensation or benefits from the Company or hereunder.
(b)  Disability.  In the  event of the  Executive's  Disability  as  hereinafter
defined,  the  employment  of the  Executive  may be  terminated by the Company,
effective upon the Disability  Termination  Date (as defined  below).  After the
Disability  Termination  Date,  except in accordance with the Company's  benefit
programs  and plans  then in  effect,  Executive  shall not be  entitled  to any
compensation or benefits from the Company or hereunder.

         "Disability,"   for  purposes  of  this   Agreement,   shall  mean  the
Executive's  incapacity due to physical or mental  illness  causing his complete
and full-time  absence from his duties,  as defined in Paragraph 2, for either a
consecutive  period of more than six  months  or at least  180 days  within  any
270-day period.  Any  determination  of the Executive's  Disability made in good
faith by the Board  shall be  conclusive  and binding on the  Executive,  unless
within  10 days  after  written  notice  to  Executive  of  such  determination,
Executive  elects by written notice to Company to challenge such  determination,
in which  case the  determination  of  Disability  shall be made by  arbitration
pursuant to Section 13 below  (provided  that  Company  shall not be required to
provide  Executive any  compensation or benefits after the  determination by the
Board unless the arbitration  results in a  determination  that Executive is not
disabled,  in which case the Company shall pay to Executive within 10 days after
such  arbitration  decision  all  compensation  due  through  the  date  of such
arbitration  decision,  and further provided that Company shall not be deemed to
have breached its obligations  related to such  compensation  and benefits under
this  Agreement if it makes such payment  within 10 days after such  arbitration
decision).  The Disability Termination Date shall be the date on which the Board
makes such  determination of Executive's  Disability unless the arbitration,  if
any, results in a determination that Executive is not disabled.

         (c)  Termination  by the Company for Due Cause.  Nothing  herein  shall
prevent the Company from  terminating the Executive's  employment for Due Cause.
The  Executive  shall  continue  to  receive  the  salary  provided  for in this
Agreement only through the period ending with the date of such termination.  Any
rights and benefits he may have under employee benefit plans and programs of the
Company  shall be  determined  in  accordance  with the terms of such  plans and
programs.  Except as provided in the two immediately preceding sentences,  after
termination of employment for Due Cause,  Executive shall not be entitled to any
compensation or benefits from the Company or hereunder.
<PAGE>
         The term "Due Cause," as used herein,  shall mean (i) repeated material
violation by the Executive of the  Executive's  obligations  hereunder,  the DNN
Agreement  (as defined in  Paragraph 10 below) or a written  directive  from the
Chairman of the Board, the Chief Executive  Officer,  or the Board (1) which are
willful and  deliberate on the  Executive's  part,  (2) which are not due to the
Disability  of the Executive  (within the meaning of Paragraph  4(b) but without
regard to the requirement  that it continue for more than six months or 180 days
within a 270-day  period)  and (3) which  have not been  cured by the  Executive
within 15 business days after written  notice to the  Executive  specifying  the
nature of such violations,  (ii) an act or acts of dishonesty on the Executive's
part  which are  intended  to or do result in either  the  Executive's  personal
enrichment  or material  adverse  affect upon the  Company's  assets,  business,
prospects  or  reputation,  or (iii)  conviction  of a felony  or a  misdemeanor
involving  fraud,  breach of trust,  or  misappropriation.  Notwithstanding  the
foregoing,  the Executive  shall not be deemed to have been  terminated  for Due
Cause without (1) written notice to the Executive  setting forth the reasons for
the Company's  intention to terminate for Due Cause,  (2) an opportunity for the
Executive,  together  with his counsel,  to be heard  before the Board,  and (3)
delivery to the Executive of a Notice of Termination from the Board finding that
in the good  faith  opinion of at least  three-quarters  (3/4) of the Board (not
counting  the  Executive  in  either  the  numerator  or the  denominator),  the
Executive  was guilty of conduct set forth  above in clause  (i),  (ii) or (iii)
hereof, and specifying the particulars thereof in detail.

         (d) Termination by the Company Other than for Due Cause.  The foregoing
notwithstanding,  the Company  may  terminate  the  Executive's  employment  for
whatever reasons it deems appropriate; provided, however, that in the event such
termination is not due to death,  Disability or Due Cause,  the Executive  shall
(i) be entitled to a Termination Payment as hereinafter defined and (ii) be sent
written  notice stating the  termination is not due to death,  Disability or Due
Cause.  If the Company  terminates  the  Executive's  employment  for other than
death, Disability or Due Cause, the term "Termination Payment" shall mean (i) if
such  termination  occurs  within  two  years  of the  effective  date  of  this
Agreement,  a cash  payment  equal to the sum of an amount  equal to his  annual
salary,  as in  effect  immediately  prior to such  termination,  and a pro rata
portion  of any bonus  that  would  have been  payable  to the  Executive  under
Paragraph  3(b) for such  calendar  year if he had  been  employed  for the full
calendar year,  provided the criteria for such bonus other than the  Executive's
continued employment are satisfied, or (ii) if such termination occurs more than
two years  after  the  effective  date of this  Agreement,  an  amount  equal to
one-half of the amount determined pursuant to clause (i) of this sentence.  Such
Termination Payment shall be payable in 12 equal monthly installments  beginning
30 days after the date of termination if such Termination  Payment is determined
in accordance  with clause (i) of the  immediately  preceding  sentence,  or, if
determined in accordance with clause (ii) of the immediately preceding sentence,
such  Termination  Payment  shall be payable in six equal  monthly  installments
beginning 30 days after the date of termination.  In addition,  the Company will
pay the premium cost for the Executive to receive any group health coverage that
the Company  provides  under Section 4980B of the Internal  Revenue Code of 1986
("COBRA  Coverage")  for the period in which the  Executive is eligible for such
<PAGE>
COBRA coverage.  Following the Executive's  termination of employment under this
Paragraph  4(d),  the  Executive  will have no  further  obligation  to  provide
services  to the  Company  pursuant  to  Paragraphs  1 and  2.  Except  for  the
Termination  Payment and as otherwise  provided in accordance  with the terms of
the Company's  benefit programs and plans then in effect,  after  termination by
the  Company  of  employment  for other  than  death,  Disability  or Due Cause,
Executive  shall not be entitled to any other  compensation or benefits from the
Company or hereunder.

(e)  Constructive  Termination  of Employment by the Company  Without Due Cause.
Termination  by the Company  without  Due Cause  under  Paragraph 4 (d) shall be
deemed to have occurred if the Executive elects to terminate his employment as a
result of a material breach by the Company of Section 3 of this Agreement (which
breach is not cured within 10 days after written  notice thereof by Executive to
each of the Directors of the Company,  which notice shall specifically  describe
such alleged breach).

(f)  Voluntary  Termination.  In the event  that the  Executive  terminates  his
employment  at his own volition  prior to the  expiration of the Term (except as
provided  in  Paragraph  4(e)  above),   such  termination  shall  constitute  a
"Voluntary  Termination" and in such event the Executive shall be limited to the
same rights and benefits as provided in connection  with a  termination  for Due
Cause under  Paragraph 4 (c) above.  (g) Election  Not to Renew.  An election by
either Company or Executive  pursuant to Paragraph 1 above not to renew the Term
shall not be deemed a  termination  of  employment  by either  party.  After the
expiration of the Term because of either  Company's or Executive's  election not
to renew, except in accordance with the terms of the Company's benefit plans and
programs  then  in  effect,  Executive  shall  not  be  entitled  to  any  other
compensation or benefits from the Company or hereunder.

(h) Notice of  Termination,  Resignation  and  Release.  Any  termination  under
Section 4(c) by the Company for Due Cause or Section 4(b) for  Disability  or by
the Executive pursuant to a constructive termination under Section 4(e) shall be
communicated  by  Notice of  Termination  to the other  party  thereto  given in
accordance  with  Paragraph  12. For  purposes of this  Agreement,  a "Notice of
Termination" means a written notice which (i) indicates the specific termination
provision in this Agreement  relied upon,  (ii) sets forth in reasonable  detail
the facts and  circumstances  claimed to provide a basis for  termination of the
Executive's  employment  under  the  provision  so  indicated  and  (iii) if the
termination date is other than the date of receipt of such Notice, specifies the
termination  date  (which  date shall not be prior to the date of such notice or
more than 15 days after the giving of such Notice).
<PAGE>
         Notwithstanding anything in this Agreement to the contrary, in order to
be  eligible to receive any  payments or benefits  hereunder  as a result of the
termination  or  expiration  of  the  Executive's  employment,  in  addition  to
fulfilling all other conditions  precedent to such receipt, the Executive (if he
has the  legal  capacity  to do so and if not,  his legal  representative)  must
within 10 days after the  termination  date (i) resign as a member of the Board,
if applicable,  and as an officer and employee of the Company and its Affiliates
and (ii) on behalf of the Executive and his estate,  heirs and  representatives,
execute a release in form and substance  reasonably  satisfactory to the Company
and its legal counsel  releasing  the Company,  its  Affiliates  and each of the
Company's  and  such  Affiliate's  respective  officers,  Directors,  employees,
members,   managers,    agents,   independent   contractors,    representatives,
shareholders, successors and assigns (all of which persons and entities shall be
third  party  beneficiaries  of such  release  with full  power to  enforce  the
provisions  thereof) from any and all claims related to any payments or benefits
under Section 3 or 4 of this Agreement related to the termination of Executive's
employment (provided that Executive's post-termination of employment obligations
under Section 5 shall cease upon the Company's failure to make any such payments
when due if within 15 days after written  notice of such  failure,  Company does
not make the required payment).  In the event the Company fails to make when due
any  payment  under  Section 3 or 4 related to the  termination  of  Executive's
employment  hereunder,  if  Executive  gives  written  notice of such failure to
Company  and the  Company  fails to make such  payment  within 15 days after the
receipt of such written notice,  then Executive shall be entitled to interest on
such  payment  at 10% per annum from the date due plus all  reasonable  costs of
collection  (including  attorney's  fees) and all such payments that are not yet
due shall accelerate and become immediately due and payable.

         (i) Earned and Accrued Payments.  The foregoing  notwithstanding,  upon
the termination of the Executive's  employment at any time, for any reason,  the
Executive  shall be paid all amounts that had already been earned and accrued as
of the time of termination, including but not limited to (i) pay for any accrued
and unused  vacation;  (ii) any bonus that had been earned but not yet paid; and
(iii) reimbursement for any business expenses accrued in accordance with Section
3(d).

5. Non-Compete and  Non-Solicitation.  The Executive agrees that during the Term
which he is  employed  by the  Company,  and during the period  ending two years
after a Voluntary  Termination,  a termination  by the Company for Disability or
Due Cause or an  expiration  of the Term because  Executive  elects not to renew
pursuant to Paragraph 1 above (the "Non-Compete Period"), he shall not:

(a) compete  with any  business  that is  conducted by the Company or any of its
Affiliates during the Non-Compete  Period.  For purposes of this Agreement,  the
term  "compete"  shall mean engaging in an activity on behalf of himself or as a
more than 5% equity holder, an officer,  a director,  an employee,  a partner, a
member,  a manager,  an agent,  a consultant,  a sole  proprietor,  or any other
individual or  representative  capacity if both (i) it involves a business which
sells or distributes  consumer and business  products  primarily (more than 50%)
through the Internet or which  develops or  distributes  convergence  technology
products or which uses interactive  multimedia to sell its products (i.e.,  more
than 20% of revenue) and (ii) the location in which the Executive  conducts such
activities  is within 50 miles of  Charlottesville,  Virginia;
<PAGE>
(b) on behalf of himself or any other  person or entity  solicit for  employment
any employee of Company or its  Affiliates who was such at any time during the 6
months  immediately  preceding and the 6 months after the date of termination or
expiration  of the  Term or  cause  such an  employee  to  terminate  him or his
employment  by the  Company or its  Affiliates;  (e.g.,  Executive  shall not be
liable  if a close  friend or  assistant  leaves  as the  result of the  Company
terminating Executive), or

(c) intentionally  cause any significant  vendor of the Company (i.e., more than
5% of the  Company's  sales)  who was  such at any  time  during  the two  years
immediately  preceding  and within six months after the date of  termination  or
expiration  of the  Term to (i)  cease  doing  business  with  or (ii)  decrease
significantly  (i.e., reduce by more than 50% compared to the monthly average of
the 6 (or such  months  less than 6  (representing  the number of months in such
period in which business was done) months with the highest amount of business in
such period)) the amount of business done with the Company.

     In the  event  the  restrictions  contained  in this  Paragraph  5 shall be
determined by any court of competent  jurisdiction to be unenforceable by reason
of extending for too great a period of time or over too great a geographic  area
or by reason of being too  extensive  in any other  respect,  such  restrictions
shall be  interpreted  to extend only over the maximum  period of time for which
they may be enforceable,  and over the maximum  geographic area as to which they
may be  enforceable  and to the maximum extent in all other respects as to which
they may be enforceable, all as determined by such court in such action.

     6. Protection of Confidential Information,  Etc. The Executive acknowledges
that his employment by the Company will,  throughout the Term of this Agreement,
bring him into close  contact  with many  confidential  affairs of the  Company,
including  information  about costs,  profits,  markets,  sales,  products,  key
personnel,  pricing  policies,  operational  methods,  technical  processes  and
know-how  and other  business  affairs  and methods  and other  information  not
readily available to the public, and plans for future developments.  The Company
acknowledges  that  Executive  comes to the  Company  with his own  information,
skills and  talents of a special and unique  character.  In  recognition  of the
foregoing,  the  Executive  covenants  and agrees  that  except as  required  in
connection  with  enforcing  or  defending  any  rights  or  claims  in a  legal
proceeding or arbitration pursuant to Section 13 below related to his employment
by the Company,  this Agreement or any other agreement between the Executive and
the Company:

                  (i) during the Term which the  Executive  is  employed  by the
         Company and  thereafter,  regardless of the reasons for  termination of
         employment,  the Executive shall not, without the prior written consent
         of the Board or a person  authorized  thereby,  disclose  to any person
         other than as required by law, court order or  administrative  or other
         governmental  compulsory  process,  or other than to an employee of the
         Company  or its  Affiliates,  or to a  person  to which  disclosure  is
         appropriate in connection  with the performance by the Executive of his
         duties  as an  executive  of  the  Company  (e.g.,  disclosure  to  the
<PAGE>
         Company's  outside  consultants,   independent  contractors,   lawyers,
         accountants  or bankers of financial  data  properly  requested by such
         persons)  any  confidential  information  obtained  by him while in the
         employ  of  the  Company  and  not  known  by  Executive  prior  to his
         employment  by the  Company  with  respect  to  any  of  the  Company's
         products,  services,   customers,   suppliers,   marketing  techniques,
         methods,  or future plans,  the disclosure of which will be damaging to
         the  Company;   provided,   however,   that  confidential   information
         reasonably  available  to a diligent  researcher  not in the  Company's
         employ of  publicly  available  information  (other than as a result of
         unauthorized  disclosure by the Executive)  shall not be subject to the
         provisions  of this  Section 6 (i) after the time it becomes  generally
         known to the public;

                  (ii) he will deliver promptly to the Company on termination of
         his  employment,  or at any other time the  Company may  reasonably  so
         request, at its expense, all memoranda,  notes,  records,  reports, and
         other  documents  (and all copies  thereof)  relating to the  Company's
         business, which he may possess or have under his control other than any
         agreements  or  plans  related  to the  Executive's  employment  by the
         Company; and

                  (iii) he will  transfer and assign to the Company,  all rights
         of every  kind and  character,  in  perpetuity,  in and to any  written
         material  and/or ideas  created and reduced to writing  during the Term
         which were  suggested or submitted by the Executive and which relate to
         the  business of the Company and all other  results and proceeds of the
         Executive's  service  hereunder.  The  Executive  agrees to execute and
         deliver to the Company such  assignments  or other  instruments  as the
         Company may require from time to time to evidence its  ownership of the
         results and proceeds of the Executive's service.

     7.  Injunctive  Relief.  The  Executive  acknowledges  that a breach of the
restrictions against engaging in a competitive activity contained in Paragraph 5
and the  disclosure of  confidential  information  contained in Paragraph 6 will
cause  irreparable  damage to the  Company,  the exact  amount of which  will be
difficult to ascertain, and that the remedies at law for any such breach will be
inadequate.  Accordingly,  the  Executive  and  the  Company  agree  that if the
Executive  breaches the restrictions on engaging in a competitive  activity,  on
solicitations,  on the  disclosure of  confidential  information or on any other
matter or action  contained  in  Paragraphs  5 and 6, then the Company  shall be
entitled to  injunctive  relief.  The  prevailing  party in any such  injunctive
relief proceeding shall be entitled to recover from the other party its costs in
such proceeding, including reasonable attorney fees.
<PAGE>
     8.  Successors and Assigns.
         ----------------------
(a) Assignment by the Company. This Agreement shall be binding upon and inure to
the  benefit of the  Company  or any  corporation  or other  entity to which the
Company may transfer all or substantially  all of its assets and business and to
which the Company may assign this  Agreement,  in which case the term "Company,"
as used herein,  shall mean such  corporation or other entity,  provided that no
such  assignment  shall  relieve the  Company  from any  obligations  hereunder,
whether arising prior to or after such assignment.
(b) Assignment by the Executive.  The Executive may not assign this Agreement or
any part hereof  without the prior  written  consent of the  Company;  provided,
however,  that nothing herein shall preclude the Executive from  designating one
or more  beneficiaries  to  receive  any amount  that may be  payable  following
occurrence  of his legal  incompetency  or his death and shall not  preclude the
legal  representative  of his estate from  assigning any right  hereunder to the
person or persons  entitled thereto under his will or, in the case of intestacy,
to the person or persons entitled thereto under the laws of intestacy applicable
to his estate. The term "beneficiaries," as used in this Agreement, shall mean a
beneficiary or  beneficiaries so designated to receive any such amount or, if no
beneficiary has been so designated,  the legal  representative  of the Executive
(in the event of his incompetency) or the Executive's estate.

         9. Governing  Law. This Agreement  shall be governed by the laws of the
Commonwealth of Virginia, without
         -------------
reference to the choice of law provisions of any jurisdiction.

     10.  Entire  Agreement.  This  Agreement,  the  Developments,   Noncompete,
Nondisclosure  Agreement  between Executive and Company dated April 5, 1999 (the
"DNN Agreement"), the Incentive Stock Option Agreement pursuant to the Notice of
Grant dated April 5, 1999, and the Non-Qualified Stock Option Agreement pursuant
to the Notice of Grant  dated April 5, 1999,  contain all of the  understandings
and  representations  between  the  parties  hereto  pertaining  to the  matters
referred to herein, and supersede all undertakings and agreements,  whether oral
or in  writing,  previously  entered  into by them with  respect  thereto.  This
Agreement may only be modified by an  instrument  in writing.  The terms of this
Agreement  and the DNN  Agreement  shall be  interpreted  to be  inter-dependent
agreements such that any provision contained in the DNN Agreement shall be of no
further force and effect to the extent it conflicts  with a term or provision of
this Agreement and this Agreement shall  supersede any conflicting  provision of
the DNN Agreement,  including,  without limitation,  any conflicting  provisions
included in Sections 1 (not including Section 1.5, without limitation),  2, 3, 4
and 6 and all  subsections  thereof.  To the extent  such terms are deemed to be
inconsistent  in any given  circumstance,  Executive  may  request  in writing a
determination by the Board as to how such inconsistency shall be resolved.
<PAGE>
     11. Waiver of Breach.  The waiver by any party of a breach of any condition
or  provision  of this  Agreement  to be performed by such other party shall not
operate or be construed to be a waiver of a similar or  dissimilar  provision or
condition at the same or any prior or subsequent time.

12. Notices.  Any notice to be given hereunder shall be in writing and delivered
personally,   or  sent  by  certified  mail,  postage  prepaid,  return  receipt
requested, addressed to the party concerned at the address indicated below or to
such other  address as such party may  subsequently  give notice of hereunder in
writing:

         If to the Company:
         -----------------
         Value America, Inc.
         1550 Insurance Lane
         Charlottesville, Virginia 22911
         Attn:  Corporate Secretary

         With a copy to:
         Gary D. LeClair, Esquire
         LeClair Ryan, A Professional Corporation
         707 E. Main Street
         11th Floor
         Richmond, Virginia 23219

         If to the Executive:
         Tom Starnes
         1000 Kimberly Place
         Great Falls, Virginia 22066

     13.  Arbitration.  Any  controversy  or claim arising out of or relating to
this  Agreement,  or any breach  thereof,  shall be settled  by  arbitration  in
accordance with the rules of the American Arbitration Association then in effect
in the  Commonwealth  of Virginia and judgment  upon such award  rendered by the
arbitrators may be entered in any court having jurisdiction  thereof.  The board
of  arbitrators  shall consist of one arbitrator to be appointed by the Company,
one by the Executive,  and one by the two arbitrators so chosen. The arbitration
shall be held at such place as may be agreed  upon at the time by the parties to
the  arbitration.  The cost of  arbitration  shall be borne as determined by the
arbitrators.

     14.  Withholding.  Anything to the contrary  notwithstanding,  all payments
required to be made by the Company  hereunder to the  Executive or his estate or
beneficiaries  shall be subject to the  withholding of such amounts  relating to
taxes as the Company may reasonably determine it should withhold pursuant to any
applicable law or regulation.  In lieu of withholding such amounts,  in whole or
in part, the Company may, in its sole  discretion,  accept other  provisions for
payment of taxes and  withholdings as required by law,  provided it is satisfied
that all  requirements  of law affecting its  responsibilities  to withhold have
been satisfied.
<PAGE>
     15.  Severability.  In the event  that any  provision  or  portion  of this
Agreement shall be determined to be invalid or unenforceable for any reason, the
remaining  provisions or portions of this Agreement shall be unaffected  thereby
and shall  remain in full force and effect to the fullest  extent  permitted  by
law.

         16.  Titles.  Titles to the  paragraphs in this  Agreement are intended
solely for convenience and no provision
         ------
of this Agreement is to be construed by reference to the title of any paragraph.

         17. Legal Fees.  Company agrees to pay the reasonable fees and expenses
of Executive's legal counsel in
         ----------
connection with the negotiation and execution of this Agreement.

     18.  Counsel.   This  Agreement  has  been  prepared  by  LeClair  Ryan,  A
Professional  Corporation,  as counsel to the  Company  ("Counsel"),  after full
disclosure  of its  representation  of the  Company  and  with the  consent  and
direction  of the Company and the  Executive.  The  Executive  has  reviewed the
contents  of this  Agreement  and fully  understands  its terms.  The  Executive
acknowledges  that he is fully  aware  of his  right to the  advice  of  counsel
independent from that of the Company, that Counsel has advised him of such right
and disclosed to him the risks in not seeking such independent  advice, and that
he fully  understands  the  potentially  adverse  interests  of the parties with
respect to this Agreement.  The Executive further  acknowledges that neither the
Company  nor its  Counsel  has made  representations  or given any  advice  with
respect to the tax or other  consequences of this Agreement or any  transactions
contemplated  by  this  Agreement  to  him,  that  he has  been  advised  of the
importance of seeking independent counsel with respect to such consequences, and
that he had obtained  independent counsel with respect to such consequences.  By
executing  this  Agreement,  the Executive  represents  that he has, after being
advised of the potential  conflicts  between him and the Company with respect to
the future  consequences of this Agreement,  either consulted  independent legal
counsel or elected, notwithstanding the advisability of seeking such independent
legal counsel, not to consult with such independent legal counsel.

         19. Authority.  Subject to obtaining  Compensation  Committee approval,
Company represents that this

         Agreement has been duly authorized by all appropriate corporate actions
and duly executed and delivered by an officer of the Company on its behalf.

     IN WITNESS WHEREOF, the parties have executed this Agreement as of the date
and year first above written.
                                   VALUE AMERICA, INC.
                                   By:___________________
                                   Its:______________________
                                   Tom Starnes



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