MERCER INSURANCE GROUP INC
S-1/A, 1999-01-25
FIRE, MARINE & CASUALTY INSURANCE
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<PAGE>   1
 
   
    AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON JANUARY 25, 1999
    
 
                                                      REGISTRATION NO. 333-41497
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                            ------------------------
   
                                AMENDMENT NO. 6
    
                                       TO
 
                                    FORM S-1
                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933
                            ------------------------
 
                          MERCER INSURANCE GROUP, INC.
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)
 
<TABLE>
<S>                                <C>                                <C>
           PENNSYLVANIA                           6331                            23-2934601
   (STATE OR OTHER JURISDICTION       (PRIMARY STANDARD INDUSTRIAL             (I.R.S. EMPLOYER
OF INCORPORATION OR ORGANIZATION)     CLASSIFICATION CODE NUMBER)           IDENTIFICATION NUMBER)
</TABLE>
 
                              10 NORTH HIGHWAY 31
                          PENNINGTON, NEW JERSEY 08534
                                 (609) 737-0426
         (ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING
            AREA CODE, OF REGISTRANT'S PRINCIPAL EXECUTIVE OFFICES)
                            ------------------------
 
                                WILLIAM C. HART
                     PRESIDENT AND CHIEF EXECUTIVE OFFICER
                          MERCER INSURANCE GROUP, INC.
                              10 NORTH HIGHWAY 31
                                  P.O. BOX 278
                          PENNINGTON, NEW JERSEY 08534
                                 (609) 737-0426
 
           (NAME, ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER,
                   INCLUDING AREA CODE, OF AGENT FOR SERVICE)
                            ------------------------
                                   COPIES TO:
 
<TABLE>
<S>                                                      <C>
              JEFFREY P. WALDRON, ESQUIRE                                JOHN S. CHAPMAN, ESQUIRE
                EDWARD C. HOGAN, ESQUIRE                               RICHARD A. HEMMINGS, ESQUIRE
                     STEVENS & LEE                                        LORD, BISSELL & BROOK
            ONE GLENHARDIE CORPORATE CENTER                              115 SOUTH LASALLE STREET
                   1275 DRUMMERS LANE                                    CHICAGO, ILLINOIS 60603
                      P.O. BOX 236                                            (312) 443-0700
               WAYNE, PENNSYLVANIA 19087
                     (610) 478-2000
</TABLE>
 
    APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC: As soon as
practicable after this Registration Statement becomes effective.
 
    If any of the securities being registered on this form are to be offered on
a delayed or continuous basis pursuant to Rule 415 of the Securities Act of
1933, check the following box: [X]
 
    If this Form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act of 1933, please check the
following box and list the Securities Act registration statement number of the
earlier effective registration statement for the same offering. [ ]
 
    If this Form is a post-effective amendment filed pursuant to Rule 462(c)
under the Securities Act of 1933, check the following box and list the
Securities Act registration statement number of the earlier effective
registration statement for the same offering. [ ]
 
    If delivery of the prospectus is expected to be made pursuant to Rule 434,
please check the following box. [ ]
                            ------------------------
 
                        CALCULATION OF REGISTRATION FEE
 
<TABLE>
<CAPTION>
- -------------------------------------------------------------------------------------------------------------------------------
- -------------------------------------------------------------------------------------------------------------------------------
                                                                       PROPOSED
                                                                       MAXIMUM             AGGREGATE
          TITLE OF EACH CLASS OF                AMOUNT TO BE        OFFERING PRICE          OFFERING            AMOUNT OF
        SECURITIES TO BE REGISTERED              REGISTERED           PER SHARE             PRICE(1)        REGISTRATION FEES
- ------------------------------------------- -------------------- -------------------- -------------------- --------------------
<S>                                         <C>                  <C>                  <C>                  <C>
Common Stock, no par value per share....... 3,769,444 shares(2)         $10.00            $37,694,440            $11,120
- -------------------------------------------------------------------------------------------------------------------------------
- -------------------------------------------------------------------------------------------------------------------------------
</TABLE>
 
(1) Estimated solely for the purpose of calculating the registration fee in
    accordance with Rule 457(d) and based on the maximum of the appraisal
    valuation range of Mercer Mutual Insurance Company (to be acquired by the
    registrant in connection with this offering), as determined by an
    independent appraiser, plus 10% of the shares sold in the offering,
    reflecting a possible purchase of shares of the Common Stock by the
    registrant's employee stock ownership plan.
 
(2) Represents maximum number of shares to be issued in the transactions
    contemplated by this Registration Statement.
                            ------------------------
 
    THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION
STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(a) OF
THE SECURITIES ACT OF 1933 OR UNTIL THE REGISTRATION STATEMENT SHALL BECOME
EFFECTIVE ON SUCH DATE AS THE SECURITIES AND EXCHANGE COMMISSION, ACTING
PURSUANT TO SAID SECTION 8(a), MAY DETERMINE.
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>   2
 
                                    PART II
 
                     INFORMATION NOT REQUIRED IN PROSPECTUS
 
ITEM 13.  OTHER EXPENSE OF ISSUANCE AND DISTRIBUTION.
 
     The Company anticipates the following expenses:
 
<TABLE>
<S>                                                           <C>
SEC registration fee........................................  $   11,120
Printing, postage, and mailing*.............................  $  350,000
Legal fees and expenses*....................................  $  500,000
Accounting fees and expenses*...............................  $  220,000
Appraisal fees and expenses.................................  $  250,000
Blue sky fees and expenses (including counsel fees)*........  $   25,000
Transfer and conversion agent fees and expenses*............  $  100,000
Miscellaneous*..............................................  $  124,880
                                                              ----------
  Total.....................................................  $1,581,000
                                                              ==========
</TABLE>
 
- ---------------
* Estimated
 
ITEM 14.  INDEMNIFICATION OF DIRECTORS AND OFFICERS.
 
     Pennsylvania law provides that a Pennsylvania corporation may indemnify
directors, officers, employees, and agents of the corporation against
liabilities they may incur in such capacities for any action taken or any
failure to act, whether or not the corporation would have the power to indemnify
the person under any provision of law, unless such action or failure to act is
determined by a court to have constituted recklessness or willful misconduct.
Pennsylvania law also permits the adoption of a Bylaw amendment, approved by
shareholders, providing for the elimination of a director's liability for
monetary damages for any action taken or any failure to taken any action unless
(1) the director has breached or failed to perform the duties of his/ her
office; and (2) the breach or failure to perform constitutes self-dealing,
willful misconduct or recklessness.
 
     The Bylaws of the Company provide for (1) indemnification of directors,
officers, employees, and agents of the Company and its subsidiaries; and (2) the
elimination of a director's liability for monetary damages, each to the fullest
extent permitted by Pennsylvania law.
 
     Directors and officers are also insured against certain liabilities for
their actions as such by an insurance policy obtained by the Company.
 
ITEM 15.  RECENT SALES OF UNREGISTERED SECURITIES.
 
     Not applicable.
 
ITEM 16.  EXHIBITS AND FINANCIAL STATEMENT SCHEDULES.
 
   
<TABLE>
<S>     <C>
(a)  Exhibits:
 1.1    Form of Agency Agreement among the Company, Mercer Mutual
        and Sandler O'Neill**
 2.1    Plan of Conversion, dated as of October 17, 1997, as amended
        and restated on May 13, 1998, of Mercer Mutual Insurance
        Company**
 3.1.1  Articles of Incorporation of Mercer Insurance Group, Inc.**
 3.1.2  Articles of Amendment to Articles of Incorporation of Mercer
        Insurance Group, Inc.**
 3.2    Bylaws of Mercer Insurance Group, Inc.**
 4.1    Form of certificate evidencing shares of Mercer Insurance
        Group, Inc.**
</TABLE>
    
 
                                      II-1
<PAGE>   3
 
   
<TABLE>
<S>        <C>
 5.1       Opinion of Stevens & Lee re: Legality**
 8.1       Internal Revenue Service Private Letter Ruling
10.1       Mercer Insurance Group, Inc. Employee Stock Ownership Plan**
10.2       Employment Agreement, dated as of October 1, 1997, among Mercer Insurance Group, Inc., Mercer Mutual
           Insurance Company and William C. Hart**
10.3       Employment Agreement, dated as of October 1, 1997, among Mercer Insurance Group, Inc., Mercer Mutual
           Insurance Company and Andrew R. Speaker**
10.4       Consultant's Agreement, dated April 1, 1994, among Mercer Mutual Insurance Company, Mercer Insurance
           Company and Roland D. Boehm**
10.5       Mercer Mutual Insurance Company Benefit Agreement dated December 11, 1989, as amended.**
10.6       Mercer Mutual Insurance Company Corporate Director Deferred Compensation Plan dated April 1, 1986, as
           amended**
10.7       Employment Agreement, dated as of October 1, 1998, among Mercer Insurance Group, Inc., Mercer Mutual
           Insurance Company and Paul D. Ehrhardt.**
23.1       Consent of KPMG LLP and Report on Schedules (contained in Schedules)
23.2       Consent of Alex Sheshunoff & Company**
23.3       Consent of Stevens & Lee (contained in Exhibit 5)
24.1       Power of Attorney**
27.1       Financial Data Schedule**
99.1.1     Conversion Valuation Report, as amended through June 4, 1998, prepared for Mercer Mutual Insurance Company
           by Alex Sheshunoff & Company**
99.1.2     Conversion Valuation Update Report dated August 19, 1998, prepared for Mercer Mutual Insurance Company by
           Alex Sheshunoff & Company**
99.1.3     Conversion Valuation Update Report dated December 28, 1998, prepared for Mercer Mutual Insurance Company
           by Alex Sheshunoff & Company**
99.2       Stock Order Form**
99.3       Question and Answer Brochures**
99.4       Letters to prospective purchasers**
99.5       Mercer Mutual Insurance Company Policyholder Information Statement**
</TABLE>
    
 
- ---------------
** Previously Filed
 
(b)  Financial Statement Schedules:
 
     Independent Auditor's Consent and Report on Schedules
 
<TABLE>
<S>          <C>
Schedule I   -- Summary of Investments -- Other than Investments in
             Related Parties.
Schedule II  -- Condensed Financial Information of Registrant (Not
             Applicable).
Schedule IV  -- Reinsurance.
Schedule VI  -- Supplemental Information Concerning Property -- Casualty
             Insurance
  Operations.
</TABLE>
 
                                      II-2
<PAGE>   4
 
             INDEPENDENT AUDITOR'S CONSENT AND REPORT ON SCHEDULES
 
The Board of Directors
Mercer Mutual Insurance Company:
 
     The audits referred to in our report dated February 18, 1998 included the
related financial statement schedules as of December 31, 1997, and for each of
the years in the three-year period ended December 31, 1997, included in the
registration statement. These financial statement schedules are the
responsibility of the Company's management. Our responsibility is to express an
opinion on these financial statement schedules based on our audits. In our
opinion, such financial statement schedules, when considered in relation to the
basic consolidated financial statements taken as a whole, present fairly in all
material respects the information set forth therein.
 
     We consent to the use of our report included herein and to the reference to
our firm under the heading "Experts" in the prospectus.
 
/s/ KPMG LLP
 
Philadelphia, Pennsylvania
January 8, 1999
 
                                      II-3
<PAGE>   5
 
                      SCHEDULES TO REGISTRATION STATEMENT
 
                MERCER MUTUAL INSURANCE COMPANY AND SUBSIDIARIES
 
               SCHEDULE I -- SUMMARY OF INVESTMENTS -- OTHER THAN
             INVESTMENTS IN RELATED PARTIES AS OF DECEMBER 31, 1997
 
<TABLE>
<CAPTION>
                                                                          COLUMN C    COLUMN D
COLUMN A                                                      COLUMN B     MARKET     BALANCE
TYPE OF INVESTMENT                                              COST       VALUE       SHEET
- ------------------                                            --------    --------    --------
                                                                   (DOLLARS IN THOUSANDS)
<S>                                                           <C>         <C>         <C>
Fixed maturities:
Bonds:
  United States Government and government agencies and
     authorities............................................  $31,203     $31,031     $31,031
  States, municipalities and political subdivisions.........    3,396       3,517       3,517
  All other.................................................      548         555         555
                                                              -------     -------     -------
     Total fixed maturities.................................   35,147      35,103      35,103
                                                              =======     =======     =======
Equity securities:
  Common stocks
     Public utilities.......................................      102         111         111
     Banks, trust and insurance companies...................      842       3,472       3,472
     Industrial, miscellaneous and all other................    5,854       7,113       7,113
                                                              -------     -------     -------
       Total equity securities..............................    6,798      10,696      10,696
                                                              =======     =======     =======
       Total investments....................................  $41,945      xxxxxx     $45,799
                                                              =======                 =======
</TABLE>
 
                                      II-4
<PAGE>   6
 
                MERCER MUTUAL INSURANCE COMPANY AND SUBSIDIARIES
 
              FOR THE YEARS ENDED DECEMBER 31, 1997, 1996 AND 1995
 
                           SCHEDULE IV -- REINSURANCE
 
<TABLE>
<CAPTION>
                                                                COLUMN D                  COLUMN F
                                                   COLUMN C      ASSUMED                 PERCENTAGE
                                       COLUMN B    CEDED TO       FROM       COLUMN E    OF AMOUNT
COLUMN A                                GROSS        OTHER        OTHER        NET        ASSUMED
PREMIUMS                                AMOUNT     COMPANIES    COMPANIES     AMOUNT       TO NET
- --------                               --------    ---------    ---------    --------    ----------
                                                          (DOLLARS IN THOUSANDS)
<S>                                    <C>         <C>          <C>          <C>         <C>
For the year ended December 31,
  1997...............................   26,858       9,487          598       17,969         3.3%
For the year ended December 31,
  1996...............................   24,760      14,412       10,286       20,634        49.8%
For the year ended December 31,
  1995...............................   24,700      13,686        9,803       20,817        47.1%
</TABLE>
 
                                      II-5
<PAGE>   7
 
                MERCER MUTUAL INSURANCE COMPANY AND SUBSIDIARIES
 
              FOR THE YEARS ENDED DECEMBER 31, 1997, 1996 AND 1995
 
                    SCHEDULE VI -- SUPPLEMENTAL INFORMATION
 
<TABLE>
<CAPTION>
        COLUMN A            COLUMN B       COLUMN C       COLUMN D      COLUMN E    COLUMN F     COLUMN G
                            DEFERRED      RESERVE FOR     DISCOUNT
                             POLICY       LOSSES AND       IF ANY                     NET          NET
    AFFILIATION WITH       ACQUISITION     LOSS ADJ.     DEDUCTED IN    UNEARNED     EARNED     INVESTMENT
       REGISTRANT             COSTS        EXPENSES       COLUMN C      PREMIUMS    PREMIUMS      INCOME
    ----------------       -----------    -----------    -----------    --------    --------    ----------
                                                       (DOLLARS IN THOUSANDS)
<S>                        <C>            <C>            <C>            <C>         <C>         <C>
Consolidated Property and
  Casualty Entities
For the year ended
  December 31, 1997......     3,019         31,872            0          14,723      17,969       2,350
For the year ended
  December 31, 1996......     2,989         35,221            0          13,179      20,634       2,289
For the year ended
  December 31, 1995......     3,155         36,176            0          18,253      20,817       2,132
</TABLE>
 
<TABLE>
<CAPTION>
                                                                 COLUMN I                    COLUMN K
                                              COLUMN H                          COLUMN J
                                           LOSSES AND LAE                         PAID
                                              INCURRED                         LOSSES AND
                                         ------------------                       LOSS         NET
                                         CURRENT     PRIOR     AMORTIZATION    ADJUSTMENT    WRITTEN
                                           YEAR       YEAR       OF DPAC        EXPENSES     PREMIUMS
                                         --------    ------    ------------    ----------    --------
                                                            (DOLLARS IN THOUSANDS)
<S>                                      <C>         <C>       <C>             <C>           <C>
Consolidated Property and Casualty
  Entities
For the year ended December 31, 1997...   11,649     (1,055)      4,706          10,817       17,461
For the year ended December 31, 1996...   16,445     (1,644)      5,491          14,084       20,124
For the year ended December 31, 1995...   14,251       (955)      5,944          12,237       21,245
</TABLE>
 
                                      II-6
<PAGE>   8
 
ITEM 17.  UNDERTAKINGS.
 
     (a) Rule 415 Offering:  The undersigned registrant hereby undertakes:
 
          (1) To file, during any period in which offers or sales are being
     made, a post-effective amendment to this registration statement: (i) to
     include any prospectus required by Section 10(a)(3) of the Securities Act
     of 1933; (ii) to reflect in the prospectus any fact or events arising after
     the effective date of the registration statement (or the most recent
     post-effective amendment thereof) which, individually or in the aggregate,
     represent a fundamental change in the information set forth in the
     registration statement; and (iii) to include any material information with
     respect to the plan of distribution not previously disclosed in the
     registration statement or any material change to such information in the
     registration statement.
 
          (2) That, for the purpose of determining any liability under the
     Securities Act of 1933, each such post-effective amendment shall be deemed
     to be a new registration statement relating to the securities offered
     therein, and the offering of such securities at that time shall be deemed
     to be the initial bona fide offering thereof.
 
          (3) To remove from registration by means of a post-effective amendment
     any of the securities being registered which remain unsold at the
     termination of the offering.
 
     (b) Request for acceleration of effective date:  Insofar as indemnification
for liabilities arising under the Securities Act of 1933 may be permitted to
directors, officers and controlling persons of the registrant pursuant to the
bylaws of the registrant, or otherwise, the registrant has been advised that in
the opinion of the Securities and Exchange Commission such indemnification is
against public policy as expressed in the 1933 Act and is, therefore,
unenforceable. In the event that a claim for indemnification against such
liabilities (other than the payment by the registrant of expenses incurred or
paid by a director, officer or controlling person of the registrant in the
successful defense of any action, suit or proceeding) is asserted by such
director, officer or controlling person in connection with the securities being
registered, the registrant will, unless in the opinion of its counsel the matter
has been settled by controlling precedent, submit to a court of appropriate
jurisdiction the question whether such indemnification by it is against public
policy as expressed in the Act and will be governed by the final adjudication of
such issue.
 
                                      II-7
<PAGE>   9
 
                                   SIGNATURES
 
   
     Pursuant to the requirements of the Securities Act of 1933, the Registrant
has duly caused this Pre-Effective Amendment No. 6 to Registration Statement No.
333-41497 to be signed on its behalf by the undersigned, thereunto duly
authorized, in the Borough of Pennington, State of New Jersey, on January 22,
1999.
    
 
                                          MERCER INSURANCE GROUP, INC.
 
                                          By:     /s/ ANDREW R. SPEAKER
                                            ------------------------------------
                                            Andrew R. Speaker,
                                            Executive Vice President and
                                            Chief Operating Officer
 
   
     Pursuant to the requirements of the Securities Act of 1933, this
Pre-Effective Amendment No. 6 to Registration Statement No. 333-41497 has been
signed below by the following persons in the capacities and on the dates
indicated.
    
 
   
<TABLE>
<CAPTION>
                      SIGNATURE                                   CAPACITY                   DATE
                      ---------                                   --------                   ----
<C>                                                    <S>                             <C>
 
                /s/ WILLIAM C. HART*                   President, Chief Executive      January 22, 1999
- -----------------------------------------------------    Officer, and Director
                   William C. Hart                       (Principal Executive
                                                         Officer)
 
                /s/ ROLAND D. BOEHM*                   Vice Chairman of the Board of   January 22, 1999
- -----------------------------------------------------    Directors
                   Roland D. Boehm
 
                 /s/ JAMES J. FREDA*                   Director                        January 22, 1999
- -----------------------------------------------------
                   James J. Freda
 
             /s/ GEORGE T. HORNYAK, JR.*               Director                        January 22, 1999
- -----------------------------------------------------
               George T. Hornyak, Jr.
 
                /s/ RICHARD U. NIEDT*                  Director                        January 22, 1999
- -----------------------------------------------------
                  Richard U. Niedt
 
               /s/ RICHARD G. VAN NOY*                 Chairman of the Board of        January 22, 1999
- -----------------------------------------------------    Directors
                 Richard G. Van Noy
</TABLE>
    
 
                                      II-8
<PAGE>   10
 
   
<TABLE>
<CAPTION>
                      SIGNATURE                                   CAPACITY                   DATE
                      ---------                                   --------                   ----
<C>                                                    <S>                             <C>
                /s/ ANDREW R. SPEAKER                  Executive Vice President,       January 22, 1999
- -----------------------------------------------------    Chief Operating Officer,
                  Andrew R. Speaker                      Chief Financial Officer,
                                                         Treasurer and Director
                                                         (Principal Financial and
                                                         Accounting Officer)
 
              *By /s/ ANDREW R. SPEAKER
  -------------------------------------------------
                  Andrew R. Speaker
                  Attorney-in-fact
</TABLE>
    
 
                                      II-9
<PAGE>   11
 
                                 EXHIBIT INDEX
 
   
<TABLE>
<CAPTION>
NUMBER                              TITLE
- ------                              -----
<C>      <S>
  1.1    Form of Agency Agreement among the Company, Mercer Mutual
         and Sandler O'Neill**
  2.1    Plan of Conversion, dated as of October 17, 1997, as amended
         and restated on May 13, 1998, of Mercer Mutual Insurance
         Company**
3.1.1    Articles of Incorporation of Mercer Insurance Group, Inc.**
3.1.2    Articles of Amendment to Articles of Incorporation of Mercer
         Insurance Group, Inc.**
  3.2    Bylaws of Mercer Insurance Group, Inc.**
  4.1    Form of certificate evidencing shares of Mercer Insurance
         Group, Inc.**
  5.1    Opinion of Stevens & Lee re: Legality**
  8.1    Internal Revenue Service Private Letter Ruling
 10.1    Mercer Insurance Group, Inc. -- Employee Stock Ownership
         Plan**
 10.2    Employment Agreement, dated as of October 1, 1997, among
         Mercer Insurance Group, Inc., Mercer Mutual Insurance
         Company and William C. Hart**
 10.3    Employment Agreement, dated as of October 1, 1997, among
         Mercer Insurance Group, Inc., Mercer Mutual Insurance
         Company and Andrew R. Speaker**
 10.4    Consultant's Agreement, dated April 1, 1994, among Mercer
         Mutual Insurance Company, Mercer Insurance Company and
         Roland D. Boehm**
 10.5    Mercer Mutual Insurance Company Benefit Agreement dated
         December 11, 1989, as amended.**
 10.6    Mercer Mutual Insurance Company Corporate Director Deferred
         Compensation Plan dated April 1, 1986, as amended.**
 10.7    Employment Agreement, dated as of October 1, 1998, among
         Mercer Insurance Group, Inc., Mercer Mutual Insurance
         Company and Paul D. Ehrhardt.**
 23.1    Consent of KPMG LLP and Report on Schedules (contained in
         Schedules)
 23.2    Consent of Alex Sheshunoff & Company**
 23.3    Consent of Stevens & Lee (contained in Exhibit 5)
 24.1    Power of Attorney**
 27.1    Financial Data Schedule**
99.1.1   Conversion Valuation Report, as amended through June 4,
         1998, prepared for Mercer Mutual Insurance Company by Alex
         Sheshunoff & Company**
99.1.2   Conversion Valuation Update Report dated August 19, 1998,
         prepared for Mercer Mutual Insurance Company by Alex
         Sheshunoff & Company**
99.1.3   Conversion Valuation Update Report dated December 28, 1998,
         prepared for Mercer Mutual Insurance Company by Alex
         Sheshunoff & Company**
 99.2    Stock Order Form**
 99.3    Question and Answer Brochures**
 99.4    Letters to prospective purchasers**
 99.5    Mercer Mutual Insurance Company Policyholder Information
         Statement**
</TABLE>
    
 
- ---------------
** Previously Filed
 
                                      II-10

<PAGE>   1
INTERNAL REVENUE SERVICE                          DEPARTMENT OF TREASURY

Index Number:  368.05-00                          Washington, DC 20224

Joseph Potts, III                                 Person to Contact:
Stevens & Lee                                     WILLIAM F. BARRY, IV
One Penn Square                                   Telephone Number:
P.O. Box 1594                                     202-622-7770
Lancaster, PA 17608-1594                          Refer Reply To:
                                                  CC:DOM:CORP:B2:PLR-121096-97
                                                  Date:
Jeffrey P. Waldron                                September 24, 1998
Stevens & Lee
One Glenhardie Corporate Center
1275 Drummers Lane
P.O. Box 236
Wayne, PA 19087-0236

In re: Mercer Mutual Insurance
Company


Insurance Company                            =    Mercer Mutual Insurance
                                                  Company
                                                  EIN: 21-0512950

Department                                   =    Department of Insurance of the
                                                  Commonwealth of Pennsylvania

State A                                      =    Pennsylvania

State B                                      =    New Jersey

Date 1                                       =    October 16, 1997

Date 2                                       =    October 17, 1997


Dear Mr. Potts:
     
     This is in response to a letter dated November 7, 1997, in which rulings
were requested regarding the federal income tax consequences of a proposed
transaction. Additional information was received in subsequent submissions. The
information submitted is summarized below.

     Insurance Company is a State A mutual property and casualty insurance
company and the common parent of a consolidated group. Before Date 1, Insurance
Company was a State B mutual insurance company. On Date 1, Insurance Company
became a State A mutual         
<PAGE>   2
                                     - 2 -


insurance company by filing Articles of Domestication in compliance with the 
applicable provisions of State A law.

     Insurance Company, as a mutual property and casualty insurance company, 
has no capital stock or shareholders. Instead, the proprietary interests as 
they exist under State A law are vested in its members. The members of the 
State A mutual insurance company are its policyholders. Under State A law and 
the Insurance Company's by-laws, a policyholder, in his capacity as a member 
of the Insurance Company, has the right to vote, the right to receive 
dividends, if declared, and liquidation rights ("Membership Rights"). Insurance 
Company operates under the regulatory supervision of State A's Department.

     For what has been represented as valid business reasons, on Date 2, the 
board of directors of Insurance Company adopted a plan (the "Plan") to convert 
Insurance Company from a mutual company to a stock company (the "Converted 
Company") pursuant to State A law. It has been represented that pursuant to the 
Plan, a holding company (Holding Company) was formed at the direction of the 
Insurance Company by the Incorporator (who was a paralegal employed by the law 
firm that the Insurance Company engaged to perform legal services in connection 
with the conversion), for the purpose of becoming the parent holding company of 
the Converted Company and its subsidiaries after the conversion. Holding 
Company is subject to the dominion, will and control of the Insurance Company, 
inasmuch as the Incorporator, pursuant to the direction of the Insurance 
Company, as communicated to the Incorporator by the law firm, has elected as 
the directors of the Holding Company each person who is presently serving as 
director on the Board of Directors of the Insurance Company. The directors of 
the Holding Company have a fiduciary duty to the Insurance Company to manage 
the Holding Company for the benefit of the Insurance Company in accordance with 
the Plan. No shares of common stock of the Holding Company will be issued prior 
to the Conversion. The Insurance Company has paid all costs incurred to date in 
the organization of the Holding Company.

     Holding Company will issue, without charge, nontransferable subscription 
rights ("Subscription Rights") to purchase shares of its authorized but 
unissued no par value common stock ("Conversion Stock") in a subscription 
offering (the "Offering") to the following persons (collectively, the 
"Participants") and in the following priority:

     1.   Eligible policyholders, defined by the Plan as persons who are 
          named insured under a policy issued by the Insurance Company as 
          of Date 2;
<PAGE>   3
                                     - 3 -

     2.   The "Tax-Qualified Employee Stock Benefit Plan," defined in the Plan
          as the employee stock ownership plan established by the Holding
          Company;

     3.   Directors, officers and employees of the Insurance Company; and

     4.   If shares of Conversion Stock remain unsold in the Offering, they will
          be sold in a public offering or private placement.

All shares of the Conversion Stock to be sold in the Offering will be sold at
the uniform purchase price per share based upon the estimated consolidated
pro-forma market value of the Converted Company as a subsidiary of the Holding
Company, as determined by the Independent Appraiser as of the Effective Date
(the date Articles of Conversion for Insurance Company are filed with the
Department of State of State A or such later date as may be specified in such
Articles).

     Upon completion of the Offering, the Insurance Company will convert from
mutual to stock form under State A law. All or a portion of the net proceeds of
the Offering received by the Holding Company will be paid to the Converted
Company, as authorized or required by State A's Department, in exchange for the
issuance to the Holding Company of all of the authorized stock of the Converted
Company.

     As a result of the above transactions, the Converted Company will be a
wholly-owned subsidiary of the Holding Company. Each insurance policy issued by
Insurance Company will remain in force as a policy issued by the Converted
Company except that (I) all policyholder voting rights, if any, will be
extinguished, (ii) all policyholder rights to share in the surplus of the
Converted Company (if any) shall be extinguished, and (iii) in the case of
participating policies (i.e., a policy which entitled the policyholder in the
capacity of a policyholder to receive dividends if, as and when declared by a
mutual insurance company), the Converted Company shall have the right on the
renewal date of such policy to issue a nonparticipating policy in substitution
for the participating policy.

     The following representations have been made in connection with the
proposed transaction:

     a.   None of the Conversion Stock will be issued for services rendered to
          or for the benefit of the Holding Company or to or for the benefit of
          the Insurance Company or Converted Company.

<PAGE>   4
                                     - 4 -

     b.   None of the Conversion Stock will be issued for indebtedness of the
          Holding Company.

     c.   There is no indebtedness between the Holding Company and the
          Participants and there will be no indebtedness created in favor of any
          of the Participants as a result of the Conversion and the related
          transactions.

     d.   Eligible Policyholders who transfer, or who are deemed for federal
          income tax purposes to have transferred, their voting rights in the
          Insurance Company and their rights to share in liquidation surplus of
          the Insurance Company to the Holding Company in exchange for
          Subscription Rights will not retain any rights in such transferred
          Membership Rights, and will not receive any cash or property in the
          exchange other than the Subscription Rights.

     e.   The Subscription Rights issued to Eligible Policyholders and other
          Participants in the Subscription Offering are non-transferable,
          non-negotiable, personal rights to purchase Conversion Stock in the
          Subscription Offering at the uniform purchase price per share payable
          by all Subscribers (Participants who purchase Conversion Stock in the
          Offering), based upon the estimated consolidated pro-forma market
          value of the Converted Company as a subsidiary of the Holding Company,
          as determined by the Independent Appraiser as of the Effective Date.

     f.   In the event a subscriber is also an Eligible Policyholder, (a) each
          such Subscriber will be afforded the same consideration as a similarly
          situated Eligible Policyholder who is not a Subscriber, (b) such
          consideration will be limited to the receipt of Subscription Rights
          under the Plan, and (c) each such Subscriber will pay the same
          Purchase Price for Conversion Stock as is paid by all other 
          Subscribers in the Offering.

     g.   Each Subscriber will receive Conversion Stock having a fair market
          value that is approximately equal to the amount of cash paid to the
          Holding Company therefor.

     h.   The Conversion and all related transactions and exchanges will occur
          under a plan, adopted and approved before the Effective Date by the
          Holding Company, the Insurance Company, the Eligible Policyholders and
          the Department, in which the rights of all parties will be defined.
<PAGE>   5

                                     - 5 -


     i.   The Conversion and all related transactions and exchanges will occur 
          on, or as of, approximately the same date.

     j.   The Holding Company will remain in existence on and after the 
          Effective Date, and will retain the cash and other property 
          transferred to it in exchange for Conversion Stock, (a) except for 
          contributions by the Holding Company to the Converted Company, in 
          exchange for Converted Company Capital Stock, of (I) Membership 
          Rights that are transferred, or deemed to be transferred, to the 
          Holding Company by Eligible Policyholders and (ii) net proceeds from 
          the sale of Conversion Stock in the Offering, as authorized or 
          required by the Department, and (b) except for transactions in the 
          normal course of business operations.

     k.   Each of the parties to the transaction will pay his, her or its own 
          expenses, if any, incurred in connection with the proposed 
          transactions. The Insurance Company (or the Converted Company) and 
          the Holding Company will pay their expenses out of the net proceeds 
          from the sale of the Conversion Stock in the Offering.

     l.   No liabilities of the Participants or the Subscribers will be assumed 
          by the Holding Company in the Conversion or the related transactions 
          and exchanges.

     m.   There is no plan or intention on the part of the Holding Company to 
          redeem or otherwise reacquire any of the Conversion Stock to be 
          issued in the Offering.

     n.   The Converted Company will issue only voting common stock in 
          connection with its Conversion and all such stock will be issued to 
          the Holding Company.

     o.   The Holding Company will contribute to the Converted Company, in 
          exchange for all of its Converted Company Capital Stock, (a) 
          Membership Rights in the Insurance Company that are transferred, or 
          deemed to be transferred, to the Holding Company by Eligible 
          Policyholders and (b) net proceeds from the sale of Conversion Stock 
          in the Offering, as authorized or required by the Department.

     p.   Following its conversion, the Converted Company will be treated under 
          State A law as the same corporation that existed as a mutual 
          insurance company prior to the Conversion. There will be no transfers 
          of assets 


 
<PAGE>   6
                                      - 6 -


     actual or constructive, by or from the Insurance Company to the Converted 
     Company.

q.   Following its Conversion, the Converted Company will continue to conduct 
     the insurance business it conducted prior to the Conversion.

r.   The Conversion of the Insurance Company to a Converted Company is not part 
     of a plan to increase periodically the proportionate interest of any 
     Eligible Policyholder of the Insurance Company, or any stockholder of the 
     Converted Company or of the Holding Company, in the assets or earnings and 
     profits of the Insurance Company, the Converted Company or the Holding 
     Company.

s.   To the best of the knowledge of the Insurance Company, taking into account 
     any issuance of additional shares of any Converted Company Capital Stock; 
     any issuance of any Converted Company Capital Stock for services; the 
     exercise of any Converted Company Capital Stock rights, warrants, or 
     subscriptions; a public offering of any Converted Company Capital Stock; 
     and the sale, exchange, transfer by gift, or other disposition of any 
     Converted Company Capital Stock to be received by the Holding Company in 
     the Conversion and related transactions, the Holding Company will be in 
     "control" of the Converted Company within the meaning of I.R.C. section 
     368(c) immediately after the proposed transactions.

t.   There is no plan or intention on the part of the Converted Company to 
     redeem or otherwise reacquire any Converted Company Capital Stock to be 
     issued in the Conversion and the related transactions that would cause the 
     Holding Company not to be in "control" of the Converted Company within the 
     meaning of I.R.C. section 368(c) immediately after the proposed 
     transactions.

u.   The Converted Company will not be classified as an investment company 
     within the meaning of section 351(e)(1) and Treas. Reg. section 
     1.351-1(c)(1)(ii).

v.   The Insurance Company is not under the jurisdiction of a court in a Title 
     11 or similar case within the meaning of I.R.C. section 368(a)(3)(A).

w.   Each policy of insurance issued by the Insurance Company and in force on 
     the Effective Date will remain in force as a policy issued by the 
     Converted Company in accordance with the terms of such policy, except 
     that, as of the Effective Date: (I) all voting rights (if

<PAGE>   7
                                     - 7 -


          any) of the holder of such  policy will be extinguished, (ii) all
          rights of the holders of such policy to share in the surplus of the
          Converted Company (if any) shall be extinguished, and (iii) in the
          case of a participating policy, the Converted Company shall have the
          right on the renewal date of such policy to issue a nonparticipating
          policy in substitution for the participating policy.

     x.   The Holding Company will not make any election under I.R.C. Section
          338 in connection with its acquisition of the stock of the Converted
          Company.

     Based solely on the information submitted and the representations set 
forth above, we conclude as follows:

     (1)  The conversion of Insurance Company into Converted Company upon
          Holding Company's exchange of Membership Rights for stock of the
          Converted Company will be a reorganization within the meaning of
          I.R.C. Section 368(a)(1)(E). The Converted Company will constitute one
          and the same taxable entity as the Insurance Company for Federal
          income tax purposes. Rev. Rul. 54-482, 1954-2 C.B. 148. Neither the
          Insurance Company nor the Converted Company will recognize gain or
          loss as a result of the reorganization.

     (2)  No gain or loss will be recognized by Holding Company in the exchange
          of Membership Rights in the Insurance Company for stock in the
          Converted Company. I.R.C. Section 354(a).

     (3)  The tax attributes of the Insurance Company will remain unchanged as
          tax attributes of the Converted Company upon Conversion to a stock
          insurance company. Thus, attributes such as asset basis, holding
          periods, net operating loss carry over, capital loss carry over,
          earnings and profits, and accounting methods will not be changed by
          reason of the conversion of the mutual insurance company into a stock
          insurance company in the recapitalization.

     (4)  No gain or loss will be recognized by the Insurance Company or
          Converted Company on the receipt of cash proceeds and Membership
          Rights in exchange for Converted Company stock. I.R.C. Section
          1032(a).

     (5)  For Federal income tax purposes, the policyholders of Insurance
          Company will be treated as transferring their Membership Rights to the
          Holding Company in exchange




<PAGE>   8
                                     - 8 -

          for the Subscription Rights to buy Holding Company stock. A
          policyholder will recognize gain or loss to the extent that the fair
          market value of the Subscription Rights received, if any, differs from
          the basis of such policyholder in the rights surrendered therefor.
          I.R.C. Section 1001(a). Generally, the basis in such rights is zero.
          Rev. Rul. 71-233, 1971-1 C.B. 113; see Rev. Rul. 74-277, 1974-1 C.B.
          88.

     (6)  There is no Federal tax incidence to Holding Company on its granting
          of Subscription Rights to policyholders in exchange for their
          Membership Rights in the Insurance Company. Rev. Rul. 58-234, 1958-1
          C.B. 279. Moreover, Holding Company will recognize no gain or loss on
          the lapse of a Subscription Right. I.R.C. Section 1032(a).

     (7)  A person acquiring a share of Holding Company common stock in the
          initial public offering because of the exercise of a Subscription
          Right will have a basis in such share equal to the amount of cash paid
          therefor plus the basis of such right, if any (taking into account the
          tax consequences on receipt of such right (see ruling 5). See Rev.
          Rul. 58-234, 1958 I.R. 279. Such person's holding period in such share
          will commence on the day the Subscription Right is exercised. I.R.C.
          Section 1223(6).

     (8)  A person acquiring a share of Holding Company common stock other than
          through the exercise of a Subscription Right will have a basis in such
          share equal to the cash paid therefor. Such person's holding period in
          such share will commence on the day after the acquisition. Rev. Rul.
          70-598, 1970-2 C.B. 168.

     (9)  No gain or loss will be recognized by Holding Company on the receipt
          of cash or property in the offering in exchange for Holding Company
          stock. I.R.C. Section 1032(a).

     (10) Holding Company will have a basis in all of the stock of Converted
          Company equal to the cash paid therefor and Holding Company's basis in
          the Membership Rights. I.R.C. Sections 1012 and 358(a)(1).

     (11) The consolidated group of which Insurance Company was the common
          parent prior to the proposed transaction will remain in existence
          after the proposed transaction, and Holding Company will become the
          common parent of such affiliated group. Rev. Rul. 82-152, 1982-2 C.B.
          205.

<PAGE>   9
                                     - 9 -



     The rulings contained in this letter are based upon information and 
representations submitted by the taxpayer and accompanied by a penalty of 
perjury statement executed by an appropriate party. While this office has not 
verified any of the material submitted in support of the request for rulings, 
it is subject to verification on examination.

     A copy of this letter must be attached to any income tax return to which 
it is relevant.

     This ruling is directed only to the taxpayer(s) requesting it. Section 
6110(j)(3) of the Code provides that it may not be used or cited as precedent. 



                                   Sincerely yours,

                                   Assistant Chief Counsel (Corporate)

                              
                                   By  /s/  Richard L. Osborne
                                      -----------------------------------
                                   Richard L. Osborne
                                   Senior Technician Reviewer, CC:DOM:CORP:2


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