WAVERLY INC
10-Q, 1996-11-14
BOOKS: PUBLISHING OR PUBLISHING & PRINTING
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                    SECURITIES AND EXCHANGE COMMISSION

                           WASHINGTON, D. C.

                                20549

                              FORM 10-Q

             QUARTERLY REPORT UNDER SECTION 13 OR 15 (D) OF
 
                 THE SECURITIES EXCHANGE ACT OF 1934


      For the Quarter ended September 30, 1996, Commission File No.  0-6311

                            WAVERLY, INC.

                 Incorporated in the State of Maryland

          I. R. S. Employer Identification No. 52-0523730

          351 West Camden Street, Baltimore, Maryland 21201

                Telephone Number:  (410) 528-4000
 

          Indicate by check mark whether the Registrant (1) has filed all
          reports required by Section 13 or 15(d) of the Securities
          Exchange Act of 1934 during the preceding twelve months (or for
          such shorter period that the Registrant was required to file such
          reports), and (2) has been subject to such filing requirements for
          the past 90 days.

           YES   X          NO             

          As of September 30, 1996, there were 8,919,938 shares of the
          Registrant's Common Stock outstanding.
<PAGE>
          Page No. 2 
          Waverly, Inc.

                          Index
                          -----
          PART I.   Financial Information

          Item 1.   Financial Statements


             Index:                                                  Page No.
             -----                                                   --------
          Unaudited Condensed Consolidated Statements of Income            3

          Unaudited Condensed Consolidated Balance Sheets                  4

          Unaudited Condensed Consolidated Statements of Cash Flows        5  

          Notes to Unaudited Condensed Consolidated Financial Statements   6

          Report of Independent Accountants                                9

          Managements Discussion and Analysis of Financial Condition
            and Results of Operations:

            Results of Operations                                         10

            Liquidity and Capital Resources                               14

          Part II   OTHER INFORMATION 

          Item 6.  Exhibits and Reports on Form 8-K                       15

          Signatures                                                      16

          Exhibit 11 - Computation of Earnings Per Share                  17

          Exhibit 15 - Letter re:  unaudited interim financial 
            information                                                   18 
 
          Exhibit 27 - Financial Data Schedule                            19
<PAGE>
<TABLE>
          Page No. 3
          Waverly, Inc.


          Condensed Consolidated Statements of Income (Unaudited)
          (in thousands of dollars - except per share amounts)
          <CAPTION>
         -----------------------------------------------------------------------------------------------------------------------
                                              Three Months Ended September 30,           Nine Months Ended September 30, 
                                                 1996                1995                     1996                1995
         -----------------------------------------------------------------------------------------------------------------------
          <S>                                 <C>       <C>       <C>       <C>           <C>        <C>      <C>        <C> 
          Net Revenues                        $39,540   100.0%    $33,763   100.0%        $120,677   100.0%   $107,685   100.0%

          Costs and expenses
            Cost of sales                      24,095    60.9      20,622    61.1           73,060    60.5      64,609    60.0
            Selling and distribution            9,485    24.0       8,308    24.6           29,362    24.3      25,301    23.5
            General and administrative          3,064     7.7       2,360     7.0            9,595     8.0       8,797     8.2
            Depreciation and amortization       1,572     4.0       1,367     4.0            4,312     3.6       3,929     3.6
         -----------------------------------------------------------------------------------------------------------------------
          Total operating expenses             38,216    96.6      32,657    96.7          116,329    96.4     102,636    95.3

          Income from operations                1,324     3.4       1,106     3.3            4,348     3.6       5,049     4.7
          Other income (expense)
            Investment income                     234       0.6       256     0.8              745     0.6       1,136     1.1
            Interest expense                     (292)     (0.7)     (268)   (0.8)            (744)   (0.6)       (853)   (0.8)
         -----------------------------------------------------------------------------------------------------------------------
          Total other income (expense)            (58)     (0.1)      (12)    0.0                1     0.0         283     0.3
          Income from operations before income
            taxes and earnings of affiliated
            entities                            1,266       3.3     1,094     3.3            4,349     3.6       5,332     5.0
          Income tax expense                     (397)     (1.0)     (411)   (1.2)          (1,587)   (1.3)     (1,976)   (1.8)
          Equity  in the earnings (losses)
            of affiliated entities                286       0.7       (88)   (0.3)             813     0.7         295     0.3
         -----------------------------------------------------------------------------------------------------------------------
          Net Income                           $1,155       3.0      $595     1.8           $3,575     3.0      $3,651     3.5
         =======================================================================================================================
          Earnings per common share and common 
             share equivalents:
          Net Income                            $0.12               $0.06 (1)                $0.38               $0.40 (1)
         =======================================================================================================================
          Cash dividends declared per share    $0.065              $0.060 (1)               $0.190              $0.175 (1)
         =======================================================================================================================
          Average number of common and common
            equivalent shares outstanding   9,362,437           9,247,030 (1)            9,330,772           9,208,074 (1)
         =======================================================================================================================
          <FN>
          (1)  Restated to reflect two-for-one stock split authorized by the Board of Directors on  April 29, 1996.
                See Note 3 .


          See accompanying notes to the condensed consolidated financial statements.
</TABLE>
<PAGE>
          Page No. 4
          Waverly, Inc.

<TABLE>
          Condensed Consolidated Balance Sheets
          (in thousands of dollars except per share amounts)
          <CAPTION>  
          ---------------------------------------------------------------------------------------------------------
                                                               (unaudited)                            (unaudited)
                                                              September 30,       December 31,       September 30,
                                                                   1996               1995                1995
          ----------------------------------------------------------------------------------------------------------
          <S>                                                      <C>                 <C>                   <C>   
                     ASSETS

          Current assets
            Cash and cash equivalents                               $2,441             $4,580                $815
            Accounts receivable, less allowance for doubtful
              accounts ($1,119, $796 and $658 respectively)         41,738             37,730              37,977
            Inventories                                             32,108             31,531              28,715
            Other current Assets                                     2,831              1,053               2,929
            Current deferred income taxes                            3,535              3,042               2,226
          ---------------------------------------------------------------------------------------------------------- 
          Total current assets                                      82,653             77,936              72,662
          Net property and equipment                                 8,237              9,300               9,471
          Other noncurrent assets                                   40,852             40,963              40,167
          ----------------------------------------------------------------------------------------------------------
          Total assets                                            $131,742           $128,199            $122,300
          ==========================================================================================================

                    LIABILITIES AND SHAREHOLDERS' EQUITY

          Current liabilities
            Line of credit borrowings                              $14,393               $200              $8,771
            Current portion of long-term debt                        3,711              3,790               2,400
            Accounts payable                                        15,332             16,092              14,635
            Accrued expenses                                         3,613              6,674               4,185
            Royalties payable                                        5,518              9,491               3,819
            Unearned subscription revenues                          13,512             15,177              12,053
            Income taxes payable                                     3,311              3,109               2,728
            Current deferred income taxes                              750              1,192               1,026
          ---------------------------------------------------------------------------------------------------------- 
          Total current liabilities                                 60,140             55,725              49,617
          Long term debt                                             1,276              3,680               5,076
          Unfunded pension obligation                                3,386              3,447               3,436
          Postretirement benefit obligation                         11,814             11,691              11,668
          Deferred income taxes                                      2,671              2,836               3,086
          Other liabilities                                            750                924                 922
          -----------------------------------------------------------------------------------------------------------
          Total liabilities                                         80,037             78,303              73,805
          ----------------------------------------------------------------------------------------------------------- 
          Shareholders' equity
            Preferred stock-500,000 shares authorized; none issued
            Common stock-$2 par value; 12,000,000 shares
              authorized, 8,919,938, 8,865,968 and ,8,864,468 shares 
              issued and outstanding, respectively (1)              17,840             17,732              17,728
            Additional paid-in capital                              12,414             11,943              11,568
            Retained earnings                                       20,870             19,017              17,895
            Foreign currency translation adjustment                    581              1,204               1,304
          -----------------------------------------------------------------------------------------------------------
          Total shareholders' equity                                51,705             49,896              48,495
          -----------------------------------------------------------------------------------------------------------
          Total liabilities and shareholders' equity              $131,742           $128,199            $122,300
          ===========================================================================================================
          <FN>
          (1)  Shares outstanding  reflect two-for-one stock split.  See Note 3.


          See accompanying notes to the condensed consolidated financial statements.
</TABLE>

          Page No. 5
          Waverly, Inc.

<TABLE>
          Condensed Consolidated Statements of Cash Flows (Unaudited)
          (in thousands of dollars)
          <CAPTION> 
          -----------------------------------------------------------------------------------------
          For the nine months ended September 30,                      1996                1995
          -----------------------------------------------------------------------------------------
          <S>                                                        <C>                 <C>             
          Cash flows from operating activities
          Net income                                                 $3,575              $3,651    
          Adjustments to reconcile net income to 
            net cash used in operating activities
             Write-down of property and equipment                         -                  83
             Postretirement benefit obligation                          123                 233
             Equity in the earnings of affiliated entities             (813)               (295)
             Depreciation and amortization                            4,312               3,929
             Deferred income taxes                                   (1,315)              2,695
             Net periodic pension expense(credit)                       197                (591)
             Other                                                       64                   -  

          Change in assets and liabilities adjusting
            for the effect of acquisitions
                Accounts receivable                                  (4,008)             (3,824)
                Inventories                                            (873)             (4,698)
                Prepaid expenses                                     (1,778)             (1,849)
                Accounts payable                                       (760)                499
                Accrued expenses                                     (3,061)             (3,693)
                Income taxes payable                                    202                (875)
                Royalties payable                                    (3,973)             (4,131)
                Unearned subscription revenues                       (1,665)             (5,742)
                Other long-term liabilities                            (174)                173
          -----------------------------------------------------------------------------------------
          Net cash used in operations                                (9,947)            (14,435)
          -----------------------------------------------------------------------------------------
          Cash flows from investing activities
            Proceeds from sale of discontinued operations                 -               1,000
            Purchase of property and equipment                       (1,001)             (3,933)
            Capitalized electronic product development costs         (1,672)               (758)
            Acquisition of publishing properties                       (211)             (4,797)
            Decrease in investments in affiliated entities              283                 414
            Proceeds from sales of marketable securities                  -              10,297
            Purchases of marketable securities                            -              (1,000)
          -----------------------------------------------------------------------------------------
          Net cash flows (used in) provided by investing activities  (2,601)              1,223
          -----------------------------------------------------------------------------------------
          Cash flows from financing activities
            Net borrowings under short-term lines of credit          14,193               6,961
            Repayment of long-term debt                             (2,483)              (2,272)
            Common stock dividends paid                             (1,690)              (1,551)
            Proceeds from exercise of stock options                    485                1,046
          -----------------------------------------------------------------------------------------
          Net cash flows provided by financing activities           10,505                4,184
          -----------------------------------------------------------------------------------------
          Net decrease in cash and cash equivalents                 (2,043)              (9,028)
          Effect of exchange rates on cash and cash equivalents        (96)                 241
          Cash and cash equivalents at January 1,                    4,580                9,602
          -----------------------------------------------------------------------------------------
          Cash and cash equivalents at September 30,                $2,441                 $815
          =========================================================================================
          <FN> 
          See accompanying notes to the condensed consolidated financial
          statements.
</TABLE>
<PAGE>
          Page No. 6 
          Waverly, Inc.

          Notes to Condensed Consolidated Financial Statements (Unaudited)
          (amounts in thousands of dollars except earnings per share)

          1.  Condensed Consolidated Financial Statements

          Waverly and its subsidiaries (the Company) are worldwide
          publishers of print and electronic media in the fields of
          medicine, allied health, and related disciplines. Products are
          distributed worldwide and the Company has operating offices in
          the United States and foreign locations.  

          The condensed consolidated balance sheets as of September 30,
          1996 and September 30, 1995, the condensed consolidated
          statements of operations for the three and nine month periods
          ended September 30, 1996 and September 30, 1995, and the
          condensed consolidated statements of cash flows for the nine
          month periods ended September 30, 1996 and September 30, 1995
          have been prepared by the Company, without audit.

          In the opinion of management, all adjustments necessary to
          present fairly the financial position, results of operations and
          changes in cash flows at September 30, 1996, and for all periods
          presented have been made.

          This financial information should be read in conjunction with the
          Company's annual report on Form 10-K.  Certain information and
          footnote disclosures normally included in financial statements
          prepared in accordance with generally accepted accounting
          principles have been condensed or omitted.  The results of
          operations for the periods ended September 30, 1996, are not
          necessarily indicative of the operating results for the full
          year.

          2. (a) Inventories

          Inventories consist of the following: 
          -------------------------------------------------------------------
                                (unaudited)                      (unaudited)
                               September 30,    December 31,    September 30, 
          (in thousands)               1996            1995             1995
          -------------------------------------------------------------------
          Finished goods            $23,459         $23,852          $19,454
          Work-in-process             8,156           7,296            8,752
          Raw materials                 493             383              509
          -------------------------------------------------------------------
                                    $32,108         $31,531          $28,715
          ===================================================================
<PAGE>

          Page No. 7 
          Waverly, Inc.

          2. (b) Property and equipment 
                                                                                
          ------------------------------------------------------------------- 
                                 (unaudited)                     (unaudited)
                                September 30,    December 31,   September 30,
          (in thousands)                1996            1995            1995
          -------------------------------------------------------------------
          Land                          $799            $849            $854
          Buildings                    2,439           2,549           2,502
          Office equipment, computers,
            and related software      11,332          11,713          12,704
          -------------------------------------------------------------------
          Total, at cost              14,570          15,111          16,060
          Less:  accumulated
                 depreciation         (6,333)         (5,811)         (6,589)
          -------------------------------------------------------------------
          Net property and equipment  $8,237          $9,300          $9,471
          ===================================================================

<TABLE>
          2. (c) Other noncurrent assets
          <CAPTION>
          ------------------------------------------------------------------------------------ 
                                                 (unaudited)                     (unaudited)
                                                September 30,    December 31,   September 30,
          (in thousands of dollars)                     1995            1995            1996  
          ------------------------------------------------------------------------------------
          <S>                                         <C>             <C>             <C>   
          Equity investment in affiliated entities    $2,626          $2,438          $3,076
          Goodwill                                     8,658           9,083           9,121
          Publication agreements                      14,640          15,698          14,102  
          Electronic product                       
            development costs                          4,210           2,908           2,400
          Other intangible assets                      1,120           1,351           1,370
          Prepaid pension                              5,860           5,967           5,770
          Noncurrent deferred income taxes             3,586           3,371           3,805
          Other                                          152             147             523
          ------------------------------------------------------------------------------------
          Total other noncurrent assets              $40,852         $40,963         $40,167
          ====================================================================================
                                                          
</TABLE>
<PAGE>
          Page No. 8 
          Waverly, Inc.


          3.  Stock Split

          On April 29, 1996, the Company's Board of Directors authorized a
          two-for-one stock split effected in the form of a 100% tax-free
          stock dividend which was distributed on June 12, 1996, to
          shareholders of record as of May 28, 1996.  Shareholders equity
          at December 31, 1995 and September 30, 1995, has been adjusted to
          give retroactive effect to the stock split by reclassifying from
          retained earnings to common stock the par value of the additional
          shares arising from the split.  In addition, all references in
          the financial statements to the per-share amounts in all years,
          number of shares and stock option data of the companys common
          stock have been restated. 

<PAGE> 

          Page No. 9
          Waverly, Inc.

          REPORT OF INDEPENDENT ACCOUNTANTS
          ---------------------------------                                  
                               
          To the Shareholders and Board of Directors of Waverly, Inc.

          We have reviewed the accompanying condensed consolidated balance
          sheets of Waverly, Inc. and its subsidiaries as of September 30,
          1996 and 1995, and the related condensed consolidated statements
          of income for the three month and nine month periods then ended
          and the condensed consolidated statements of cash flows for the
          nine month periods then ended.  These financial statements are
          the responsibility of the company's management.    

          We conducted our review in accordance with standards established
          by the American Institute of Certified Public Accountants.  A
          review of interim financial information consists principally of  
          applying analytical procedures to financial data and making
          inquiries of persons responsible for financial and accounting
          matters.  It is substantially less in scope than an audit
          conducted in accordance with generally accepted auditing
          standards, the objective of which is the expression of an opinion
          regarding the financial statements taken as a whole.
          Accordingly, we do not express such an opinion.

          Based on our review, we are not aware of any material
          modifications that should be made to the accompanying financial
          statements for them to be in conformity with generally accepted
          accounting principles.

          We have previously audited, in accordance with generally accepted
          auditing standards, the consolidated balance sheet as of December
          31, 1995, and the related consolidated statements of income, cash
          flows and shareholders' equity for the year then ended (not
          presented herein), and in our report dated February 1, 1996 we
          expressed an unqualified opinion on those consolidated financial
          statements.  In our opinion, the information set forth in the
          accompanying condensed consolidated balance sheet as of December
          31, 1995, is fairly stated, in all material respects, in relation
          to the consolidated balance sheet from which it has been derived.


          /s/Coopers & Lybrand L.L.P.
          ---------------------------
          Coopers & Lybrand L.L.P.
          October 25, 1996
          Baltimore, Maryland

<PAGE>

          Page No. 10
          Waverly, Inc.

          Part I.           MANAGEMENTS DISCUSSION AND ANALYSIS OF
                            FINANCIAL CONDITION AND RESULTS OF OPERATIONS


               Results of Operations:   Three Months Ended September 30,
                                        1996 Compared With The Three Months
                                        Ended September 30, 1995

          Net Sales were $39.5 million for the three months ended September
          30, 1996 compared with $33.8 million for the three months ended
          September 30, 1995, an increase of 17.1%.  Worldwide book publishing
          revenues increased 18.1% over the prior year period, generated by a
          greater number of new publications.   Periodical revenues increased
          13.6% from the prior-year period. Subscription-based revenue
          increased 8.0% from the prior year as a result of  rate increases.
          Advertising revenue increased 37.8% from greater volume in space
          advertising, commercial reprints and special publications. Revenues
          from the Company's Professional Learning System (PLS) group increased
          35.4% over the prior year principally due to new product releases
          and the inclusion of the June 1995 acquisition of deMedici, an
          interactive training system.

          Cost of Sales was $24.1 million, or 60.9% of net sales for the
          three months ended September 30, 1996 compared to $20.6 million,
          or 61.1% of net sales for the same period last year, an increase
          of 15.9%.  Book publishing cost margin was 59.6% this period
          compared to 59.2% in the prior year.  Periodical publishing cost
          margin was 68.3% this period compared to 70.5% in the prior year.
          Margins improved from price increases, the slowdown of
          industry-wide paper price increases, lower page usage, and higher
          proportion of advertising-related revenues.  PLS cost margin was
          44.8% this year compared to 53.0% last year.  The inclusion of
          the deMedici product line is the reason for the year to year
          change.   

          Selling and Distribution expenses were $9.5 million for the three
          months ended September 30, 1996 compared to $8.3 million for the
          same period last year, an increase of 14.2%.  As percentage of
          sales, expenses were 24.0% this year compared to 24.6% for the
          same period last year.  Promotional and other marketing costs for
          large front list books to be published in the fourth quarter and
          the inclusion of costs incurred for the national roll out of the
          deMedici health care systems are the primary reasons for the
          increase.

          General and Administrative expenses were $3.1 million for the
          three months ended September 30, 1996 compared to $2.4 million
          for the same period last year. As a percentage of sales, expenses
          were 7.7% this year compared with 7.0% last year.  Higher medical
          and pension expenses, as well as increased incentive compensation
          expense recorded this year compared to last year were the primary
          reasons for the increase.

<PAGE>
          Page No. 11
          Waverly, Inc.

          Depreciation and Amortization expenses were $1.6 million for the
          three months ended September 30, 1996 compared to $1.4 million
          for the same period last year.  Amortization of  development cost
          for a larger number of electronic products is the reason for the
          year-to-year increase. 


          Other Income ( Expense ) was ($58,000)  for the three months
          ended September 30, 1996 compared to ($12,000) for the comparable
          period last year.  Foreign exchange gains recorded in 1995 accounted
          for the year to year change.

          Income taxes  were $397,000 in 1996 or 31.4% of pretax income
          compared with $411,000 or 37.6% of pretax income in 1995.  

          Equity in Earnings of Affiliated Entities was a $286,000 gain for
          the current period compared to a loss of $88,000 for the prior-
          year period.  Higher income from international joint ventures and
          tax benefits associated with the write-off of the 20% equity
          minority interest in Quality Medical Publishing are the principal
          factors.

<PAGE>

          Page No. 12
          Waverly, Inc.


                  Results of Operations: Nine Months Ended September 30, 1996
                                         Compared With The Nine Months Ended
                                         September 30, 1995


          Net Sales for the nine months ended September 30, 1996 were
          $120.7 million compared with $107.7 million for the comparable
          period last year, an increase of 11.9%. Worldwide book publishing
          revenues increased 9.9%, with domestic revenues increasing by
          14.6% and  international revenues rising 6.2% over last year.
          The increase was derived from a greater number of books published
          this year compared to last year.  Periodical revenues were 15.1%
          higher due to subscription price increases and increased
          advertising volume.  Professional Learning Systems revenue
          advanced 19.1% due to the introduction of new product and the
          inclusion of the recent acquisition of deMedici, an interactive
          training system. 

          Cost of Sales was $73.1 million, or 60.5% of net sales, for the
          current period compared to  $64.6 million or 60.0% of net sales
          for the prior year period. Book publishing cost margin was 60.0%
          this period compared to 57.8% in the prior year.  The change in
          gross margin is due to a larger number of new books, including
          large comprehensive textbooks, published in 1996 than in 1995.   
          New titles are normally burdened with all composition costs and
          other initial development charges in the first print run.
          Periodical publishing cost margin was 68.2% this period compared
          to 70.9% in the prior year.  Margins improved due to rate
          increases and a higher proportion of advertising-related revenue
          this year compared to last.  PLS cost margin was 45.5% this year
          compared to 41.7% in the prior year.  The inclusion of the
          deMedici product line is the reason for the year to year change.

          Selling and Distribution expenses were $29.4 million or 24.3 % of
          net sales for the nine months ended September 30, 1996 compared
          with $25.3 million or 23.5% of net sales for the prior year
          period. Promotional spending for large new books published during
          the first half of the year and the higher startup costs incurred
          for the national roll out of the deMedici health care training
          system are the primary reasons for the increase.

          General and Administrative expenses were $9.6 million for the
          current period, or 8.0% of net sales, compared to $8.8 million or
          8.2% of net sales for the prior period.  Higher legal, pension
          and medical expenses are the reasons for the year to year
          increase.

          Depreciation and Amortization expenses were $4.3 million for the
          nine months of 1996 compared to $3.9 million for the same period
          last year. Amortization for 1995 acquisitions and development
          cost for a greater number of electronic products number is the
          reason for the year-to-year increase.

<PAGE>

          Page No. 13
          Waverly, Inc.

          Other Income ( Expense) was $1,000 for the nine months ended
          September 30, 1996 compared with $283,000 for the comparable period
          last year.  Interest income was $220,000 lower this year due to the
          use of cash to fund 1995 acquisitions.  In addition, foreign currency
          transaction losses in 1996 were $40,000 compared to $185,000 in
          gains recognized in 1995.

          Income Taxes were $1.6 million or 36.5% of pretax income in the
          current period compared to $2.0 million or 37.1% of pretax income
          in the prior year period.

          Equity in Earnings of Affiliated Entities was $813,000 for the
          current period compared with
          $295,000 for the same period last year. Earnings from the
          Japanese, German and South American affiliates  were higher than
          last year.  In addition, a $270,000 tax benefit was recognized
          for a prior-year write-off of the 20% equity minority interest in
          Quality Medical Publishing.

          Net Income was $3.6 million or $0.38 per share for the nine
          months ended September 30, 1996 compared to $3.7 million or $0.40
          per share for the nine months ended September 30, 1995, a
          decrease of 2.1%.  Increased profit generated by Periodical
          Publishing substantially offset the decrease in Book Publishing
          earnings which lagged the prior year due to several factors
          including the inclusion last year of the new edition of the
          flagship product, Stedmans Medical Dictionary and high promotion
          and marketing expenses for several major textbooks published in
          the first half of 1996.  In addition, during 1996 the Company
          incurred higher marketing and selling costs incurred this year
          for the startup of the deMedici hospital training system acquired
          last year.

<PAGE>
          Page No. 14
          Waverly, Inc.

          Liquidity and Capital Resources
          -------------------------------
          Total assets were $131.7 million at September 30, 1996 compared
          with $128.2 million at December 31, 1995 and $122.3 million at
          September 30, 1995. The increase in assets from one year ago is a
          result of  an expanded book publishing operation throughout the
          world.  As a result, trade receivables and inventory have
          increased to finance the higher level of activity.  Working
          capital ratio is 1.4 to 1 at the end of the current period
          compared to 1.5 to 1 at the end of the same period last year.
          The decline in the ratio is due to the reduction of long term
          debt from $5.0 million at September 30, 1995 to $1.3 million at
          September 30, 1996.

          At September 30, 1996 the Company carried a net borrowing
          position [ defined as cash less short term and long term
          borrowings ] of  $16.9 million compared with a net borrowing
          position of  $3.1 million at December 31, 1995 and a net
          borrowing position of  $15.4 million at September, 1995.  The
          increase in net borrowing since the start of the year is due
          primarily to the normal seasonal use of cash to pay semiannual
          author, society royalties and society editorial allowances.  The
          increase in net borrowings since September, 1995 is due to the
          use of cash to finance higher levels of inventory and receivables
          and new electronic products.

          The Company's long term debt is $1.3 million or 2.5% of
          shareholders equity at September 30, 1996 compared with $5.1
          million or 10.5% of shareholders equity at September 30, 1995.
          The Company currently pays a dividend of $0.065 per share per
          quarter, or $0.26 per year . 

          At September 30, 1996 the Company had a $7.1 million as a
          deferred  tax asset . This asset is a result of the recognition
          in prior years of post retirement benefit obligations, reserves
          for future inventory deductions and reserves for undistributed
          profits in Germany. The Company expects the deferred tax asset to
          be realized through future profitable operations, based on its
          long term earnings record and thus has recorded the asset free of
          any valuation allowance.

          The Company continues to search for investments in publishing
          properties and expects to fund such acquisitions through
          internally generated cash flow.

<PAGE>

          Page No. 15
          Waverly, Inc.

          Part II.   OTHER INFORMATION

          Item 1.   Legal Proceedings
                    No change

          Item 2.   Changes in Securities
                    No change

          Item 3.   Defaults upon Senior Securities 
                    None

          Item 4.   Submission of Matters to a Vote of Security Holders
                    None  

          Item 5.   Other Information
                    On April 29, 1996, the Company's Board of Directors
                    declared a two-for-one stock split of Waverlys Common
                    Stock, $2.00 par value, (the "Common Stock") to be 
                    effected in the form of a stock dividend.  One share of
                    Common Stock was issued on June 12, 1996, with respect
                    to each share of Common Stock held by stockholders of
                    record as of the close of business on May 28, 1996.
                    Immediately following the stock split, the number of
                    shares of Common Stock issued and outstanding doubled.
                    The Company's outstanding grants under its employee
                    stock option plans and the number of shares available
                    for grant under the 1995 Employee Stock Option Plan will
                    be adjusted to give effect to the stock split.

          Item 6.    Exhibits and Reports on Form 8-K

                     (a)  The following exhibits required by Item 601
                          of Regulation S-K are filed herewith:
                   
                          Exhibit 11 - Computation of Earnings Per Share

                          Exhibit 15 - Letter from Coopers & Lybrand L.L.P.,
                                       independent accountants, re           
                                       unaudited financial information.

                     (b)  The reports on Form 8K for the quarter ended
                          September 30, 1996:

                          None

          All other items are omitted because they are not applicable or
          the answers are none.
<PAGE>

          Page No. 16
          Waverly, Inc.


          SIGNATURES


          Pursuant to the requirements of the Securities Exchange Act of
          1934, this statement is being signed by a duly authorized officer
          of the Registrant and in the capacity as the principal financial
          officer.

                                                    WAVERLY, INC.    
                                                    /s/E. Philip Hanlon
                                                    -------------------       
          Date: October 25, 1996                    E. Philip Hanlon
                                                    Vice President, Finance



<PAGE>


<TABLE>
          Page No. 17 
          Waverly, Inc.
                                   EXHIBIT 11
                                   ----------

          Computation of Earnings Per Share
          (in thousands of dollars - except per share amounts)
          <CAPTION>  
          -----------------------------------------------------------------------------------------
                                                  Three Months Ended             Nine Months Ended
                                                    September 30,                   September 30, 
                                                    1996      1995                1996      1995
          -----------------------------------------------------------------------------------------
          <S>                                     <C>         <C>               <C>       <C>       
          Net Earnings:                           $1,155      $595              $3,575    $3,651

          Primary earnings                        $1,155      $595              $3,575    $3,651
          -----------------------------------------------------------------------------------------
          Fully diluted earnings                  $1,155      $595              $3,575    $3,651
          -----------------------------------------------------------------------------------------
          Weighted average shares outstanding      8,909     8,862               8,896     8,838

          Dilutive common stock equivalents for
            primary earnings per share               453       385                 435       370
          -----------------------------------------------------------------------------------------
          Weighted average shares and common
            equivalent shares outstanding
            for primary earnings per share         9,362     9,247               9,331     9,208

          Additional equivalent shares
            assuming full dilution                    68        12                  86        26
          -----------------------------------------------------------------------------------------
          Weighted average shares and common
            equivalent shares for fully
            diluted earnings per share             9,430     9,259               9,417     9,234
          -----------------------------------------------------------------------------------------
          Earnings per share

            Primary                                $0.12     $0.06               $0.38     $0.40
          =========================================================================================
            Fully diluted (1)                      $0.12     $0.06               $0.38     $0.40
          ========================================================================================= 
          <FN>
          (1)  Not presented on the Condensed Consolidated Statements of Income because
               fully diluted earnings per share had a differential less than
               3% of primary earnings per share.
</TABLE>
                             
          Page No. 18
          Waverly, Inc.

                                EXHIBIT 15 
                                ----------  

          October 25, 1996


          Securities and Exchange Commission
          450 Fifth Street, N.W.
          Washington, D.C.  20549

          Dear Sirs:

          We are aware that Waverly, Inc. has incorporated by reference our
          report dated October 25, 1996 (issued pursuant to the provisions
          of Statement on Auditing Standards No. 71) in the Prospectus
          constituting part of its Registration Statements on Forms S-8
          (File Nos. 33-41925 and 33-61705).  We are also aware of our
          responsibilities under the Securities Act of 1933.


          Very truly yours,


          /s/Coopers & Lybrand L.L.P.
          ---------------------------
          Coopers & Lybrand L.L.P.
          Baltimore, Maryland
                                       
                             
                                                    

<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               SEP-30-1996
<CASH>                                            2441
<SECURITIES>                                         0
<RECEIVABLES>                                    42857
<ALLOWANCES>                                    (1119)
<INVENTORY>                                      32108
<CURRENT-ASSETS>                                 82653
<PP&E>                                           14570
<DEPRECIATION>                                  (6333)
<TOTAL-ASSETS>                                  131742
<CURRENT-LIABILITIES>                            60140
<BONDS>                                              0
                                0
                                          0
<COMMON>                                         17840
<OTHER-SE>                                       33865
<TOTAL-LIABILITY-AND-EQUITY>                    131742
<SALES>                                         120677
<TOTAL-REVENUES>                                122235
<CGS>                                            73060
<TOTAL-COSTS>                                   116329
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 744
<INCOME-PRETAX>                                   5162
<INCOME-TAX>                                      1587
<INCOME-CONTINUING>                               3575
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                      3575
<EPS-PRIMARY>                                      .38
<EPS-DILUTED>                                      .38
        

</TABLE>


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