WAVERLY INC
DEF 14A, 1997-03-27
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          Proxy Statement Pursuant to Section 14(a) of the                 
            Securities Exchange Act of 1934 
               (Amendment No.    )

          Filed by the Resgistrant [X]

          Filed by a Party other than the Registrant [ ]

          Check the appropriate box:

          [ ]  Preliminary Proxy Statement
          [X]  Definitive Proxy Statement
          [ ]  Definitive Additional Materials
          [ ]  Soliciting Materials Pursuant to s240.14a-11(c) or s240.14a-12

                                  Waverly, Inc.
          ..................................................................
                    (Name of Registrant as Specified In Its Charter)

                                  Waverly, Inc.
          ..................................................................
                 (Name of Person(s) Filing Proxy Statement)

          Payment of Filing Fee (Check the appropriate box):

          [X]  No fee required
          [ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4)
               and Exchange Act 0-11.1

            1)  Title of each class of securities to which transaction applies:
          ................................................................
            2)  Aggregate number of securities to which  transaction applies:
          ................................................................
            3)  Price per unit or other underlying value oftransaction
                pursuant to Exchange Act Rule 0-11 (Set forth the amount on
                which the filing fee is calculated and stse how it was
                determined):
          ................................................................
            4)  Proposed maximum aggregate value of transaction:
          ................................................................
            5)  Total fee paid.
          
          [ ] Fee paid previously with prelimianry materials.

          [ ]  Check box if any part of the fee is offset as provided by
               Exchange Act Rule 0-11(a)(2) and identify the filing for
               which the offsetting fee was paid previously.  Identify the
               previous filing by registration statement number, or the Form
               or Schedule and the date of its filing.

               1)  Amount Previously Paid:
          ................................................................
               2)  Form, Schedule or Registration Statement No.:
          ................................................................
               3)  Filing Party:
          ................................................................
               4)  Date Filed:
<PAGE>          


           WAVERLY, INC. 
           -------------
         NOTICE OF ANNUAL MEETING OF SHAREHOLDERS 
         -----------------------------------------

         To the Shareholders of          
          WAVERLY, INC.    

                Notice is hereby given that the Annual Meeting of 
         Shareholders of Waverly, Inc. will be held at The Center Club,
         100 Light Street, Baltimore, Maryland 21202, at 4:00 p.m. on
         Monday, April 28, 1997, for the following purposes:

              1. To elect five Class C Directors to the Board of Directors
                 for a term of three years. 

              2. To approve the appointment of Coopers & Lybrand L.L.P. as 
                 independent accountants of the Company for the fiscal year
                 ending December 31, 1997. 

              3. To transact such other business as may properly come before
                 the meeting or any adjournment thereof.  Shareholders of
                 record at the close of business on February 26, 1997, will
                 be entitled to notice of and to vote at the meeting. All
                 shareholders are cordially invited to attend the meeting     
                 in person. Those who cannot attend are urged to sign, date
                 and mail promptly the enclosed proxy in the envelope provided
                 for that purpose. A majority of the outstanding shares
                 of Common Stock must be represented at the meeting in
                 order to transact business, and whether you own a few or
                 many shares, your proxy is important in fulfilling this
                 requirement. Returning your proxy does not deprive you
                 of your right to attend the meeting and vote your shares
                 in person.  

                 A copy of the annual report to shareholders is enclosed
                 herewith.  

                 By order of the Board of Directors  
                 E. MAGRUDER PASSANO, JR.         
                 Secretary 
<PAGE>

          PROXY STATEMENT   
          ---------------
               This Proxy Statement is furnished in connection with the     
          solicitation by the Company of proxies to be voted at the Annual
          Meeting of Shareholders to be held on April 28, 1997, at 4:00 p.m.,
          at The Center Club, 100 Light Street, Baltimore, Maryland 21202,
          and at any adjournment thereof. The expense of preparing, printing
          and mailing the proxies will be borne by the Company. In addition
          to solicitations by mail, the Company may solicit proxies
          in person or by telephone and arrange for brokerage houses and
          other custodians, nominees and fiduciaries to send proxies and
          proxy material to their principals at the expense of The Company.

               Any proxy may be revoked by a shareholder at any time prior
          to its use by execution of another proxy bearing a later date, by    
          written notice to any of the persons named in the proxy or by    
          oral or written statement at the meeting.               

               Holders of record at the close of business on February 26,       
          1997, of outstanding Common Stock of the Company are entitled
          to notice of and to vote at the meeting. Each share of stock is
          entitled to one vote. There is no provision for cumulative voting.
          Shares represented by any proxy properly executed and received
          pursuant to this solicitation will be voted at the meeting in
          accordance with the recommendation of the Board of Directors,
          unless otherwise directed by the shareholder. Shares of
          Common Stock held by the trustee of the Company's Incentive      
          Savings Plan will be voted by the trustee. On February 26, 1997,
          the Company had 8,928,722 shares of Common Stock outstanding and 
          entitled to vote at the meeting (9,731,798 shares if adjusted for
          all stock options exercisable within 60 days after the record
          date).      

               The principal executive offices of the Company are located
          at 351 W. Camden Street, Baltimore, Maryland 21201. The
          approximate date on which this Proxy Statement and the attached 
          form of proxy will be mailed to shareholders is March 25, 1997. 

         PRINCIPAL HOLDERS OF COMMON STOCK
         --------------------------------- 
              The following table lists the only persons known to
          the Company to be holding beneficially 5% or more of the Company's 
          outstanding Common Stock or to have filed a Schedule 13D or 13G
          as of the record date, February 26, 1997:
<TABLE>
<CAPTION>

                                                  Number      Percent of Total
          Name and Address                      of Shares(1)     Outstanding          
          ----------------                      ------------  ----------------
          <S>                                   <C>           <C>
          Life Estate under the Will of
            Edward B. Passano (2)(3)             3,227,822          36.2%

          Michael Urban (3)(4)                     802,500           9.0%  

          J.F. Spahr, Jr., R.N. Spahr,
            John F. Spahr, Jr. and Regina
            O. Thomas, Trustees under the will
            of John F. Spahr, Sr. and the
            Christian C. Febiger Spahr, Jr.     
            Revocable Trust(5)                     495,000           5.5%

           All members of the Passano family
             and their associates, including
             the above (6)                       5,209,622          57.4%

           GeoCapital Corporation (7)              719,700           8.1% 
            767 Fifth Avenue   
            New York, NY 10153    

<PAGE>
           Newsweb Corporation and its
             affiliates (8)                        670,298           7.5%
            1645 W. Fullerton Ave.
            Chicago, IL 60614 

           Theodore L. Cross and certain
             persons (9)                           499,912           5.6%
            200 W. 57th Street - 15th Floor
            New York, NY 10019 

         __________________   
<FN>

          (1) Includes shares issuable to the designated individuals under
              options exercisable within 60 days after the record date. 

          (2) This is a Life Estate under the Will of Edward B.Passano
              presently held for the benefit of his son, Edward M.
              Passano, Sr. The shares held in the Passano Life Estate are 
              subject to a voting trust agreement described below.            

          (3) The address of such person is 351 W. Camden Street, Baltimore,
              Maryland 21201.

          (4) Includes 800,000 shares held by a corporation and which 
              Dr. Urban is deemed to own beneficially, which are subject to
              a voting trust agreement described below.

          (5) The address of the Mr. Robert Spahr, Mr. John F. Spahr, Jr.,
              Mr. Spahr and Ms. Thomas, Trustees under the will of John F.     
              Spahr, Sr. for Dorothy Spahr and the Christian C. Febiger
              Spahr, Jr. Revocable Trust is 351 W. Camden Street,
              Baltimore, MD 21201.   These include 495,000 shares held
              collectively subject to a ten-year escrow agreement and
              subject to four separate voting trust agreements (see
              "Spahr Voting Trusts"). Robert F. Spahr has dispositive
              power as to 155,000 shares. John F. Spahr, Jr. has dispositive
              power as to 155,000 shares. John F. Spahr, Jr. and   
              Regina O. Thomas, Trustees under the will of John F.
              Spahr, Sr. for Dorothy Spahr, have dispositive power as
              to 85,000 shares owned by Trustees under the will of
              John F. Spahr, Sr. Ann Spahr Tyler and Jay C. Rippard,
              Trustees, have dispositive power as to 100,000 shares
              owned by the Christian C. Febiger Spahr, Jr. Revocable Trust.

          (6) Includes 151,400 shares issuable under options exercisable
              within 60 days of the record date.


          (7) GeoCapital Corporation is an investment company.
              Information obtained from GeoCapital contained in a 
              Schedule 13G filed with the Securities and Exchange Commission
              on January 31, 1997, states that GeoCapital has sole
              dispositive power as to 719,700 shares. Various clients of
              GeoCapital have sole voting power as to 232,900 shares, and
              GeoCapital has sole voting power as to 486,800 shares. 

          (8) Newsweb Corporation is engaged primarily in the printing and
              broadcasting industries. Information obtained from Newsweb and
              its affiliates as of November 1, 1994, contained in a statement
              on Schedule 13D states that Fred Eychaner, as president
              and sole shareholder of Newsweb, has sole power to vote or to
              direct the vote and sole power to dispose or direct the 
              disposition of 208,400 shares owned by Newsweb, 441,898 shares
              owned by Fred Eychaner and 20,000 shares owned by Fred Eychaner
              IRA.               

<PAGE>
          (9) Theodore Cross' principal occupation is editor and          
              publisher of various academic journals. Information obtained from
              Mr. Cross as of December 8, 1994, contained in a statement on
              Schedule 13D states that Mr. Cross has sole power to vote or to
              direct the vote and sole power to dispose or direct the     
              disposition of 357,574 shares owned by Theodore Cross.
              Mr. Cross is deemed to have sole power to vote or to direct
              the vote and sole power to dispose or direct the disposition of
              6,500 shares owned by Management Reports, Inc. by virtue of his
              ownership of 60% of the issued and outstanding stock of
              Management Reports, Inc. James A. Hellmuth, as sole trustee of
              the Louisville Charitable Remainder Unit Trust, has sole power
              to vote or to direct the vote and sole power to dispose or
              direct the disposition of 5,000 shares owned by the Louisville
              Trust.  Mary Cross, Amanda B. Cross, Lisa W. Pownall-Gray,
              Ann Fairchild Warner, Polly Mackwell and Stuart G. Warner each
              has sole power to vote or to direct the vote and sole power to
              dispose or direct the disposition of their respective shares.   
</TABLE>
   
          Passano Voting Trust.
          ---------------------
          The stock subject to the Passano Family Life Estate referred to in
          note (2) above is voted by Edward M. Passano, Sr., William M.
          Passano, Jr. and Susan P. Macfarlane, all of 351 W. Camden Street,
          Baltimore, Maryland 21201, as voting trustees under a voting trust
          agreement (the "Passano Voting Trust") dated July 31, 1989, which
          will expire on the earliest to happen of (1) the execution of a
          subsequent voting trust agreement by the parties; (2) the lapse of
          ten years from July 31, 1989; or (3) the death of Edward M.
          Passano, Sr. The latter is entitled to a 50% vote with respect to
          the stock subject to the voting trust and the other trustees are
          entitled to the remaining 50% vote, so that, unless the trustees
          are in agreement, it could happen that the stock subject to the
          voting trust could be not voted at all. William M. Passano, Jr.,
          Susan P. Macfarlane and E. Magruder Passano, Jr., the three          
          grandchildren of the original testator, have agreed that upon the
          death of Edward M. Passano, Sr., they will enter into a ten-year
          voting trust agreement (together with the Passano Voting Trust,
          the "Passano Voting Trusts") pursuant to which the stock they will
          then receive from the termination of the Life Estate under Edward
          B. Passano's Will will be voted as a unit for that period.
          The voting trustees will be those three grandchildren of the
          original testator or their respective spouses.

          Urban Voting Trust.
          -------------------
          The shares referenced in note (4) above remain subject to a voting
          trust (the "Urban Voting Trust") of which Mr. William M.
          Passano, Jr. and Dr. Urban are the co-trustees. The address of the
          trustees is 351 W. Camden Street, Baltimore, Maryland 21201. The
          duration of the Urban Voting Trust shall be coterminous with that
          of the Passano Voting Trust described above. The shares must be
          voted in the same way as the shares subject to the Passano Voting
          Trust described above unless the Passano family shares are
          deadlocked and cannot be voted at all, in which case Dr. Urban will
          have the sole right to vote the 800,000 shares.         

          Spahr Voting Trusts.
          --------------------
          The 495,000 shares owned collectively by Mr. Robert Spahr, Mr. John
          F. Spahr, Jr., Trustees under the will of John F. Spahr, Sr. and
          the Christian C. Febiger Spahr, Jr. Revocable Trust referred to in
          note (5) above have been placed in voting trusts (the "Spahr Voting
          Trusts").  The Spahr Voting Trusts shall expire January 9, 2001.
          The shares in each of the Spahr Voting Trusts must be voted in the
          same way as the shares subject to the Passano Voting Trust
          described above, unless the Passano family shares are deadlocked
          and cannot be voted at all. In the event of a deadlock, Mr. Robert
          Spahr and Mr. John F. Spahr, Jr. will have the sole right to vote
          their respective 155,000 shares. Mr. Passano will have the sole
          right to vote the 100,000 shares owned by the Christian C. Febiger 
          Spahr, Jr. Revocable Trust, and the 85,000 shares owned by the      
          Trustees under the will of John F. Spahr, Sr. for Dorothy Spahr.
          The 495,000 shares held collectively by Mr. Robert Spahr,
          Mr. John F. Spahr, Jr., the Trustees under the will of John F.
          Spahr, Sr. and the Christian C. Febiger Spahr, Jr. Revocable Trust
          are subject to an escrow agreement until January 10, 2001 to secure
          indemnification obligations in the agreement relating to the
          acquisition of Lea & Febiger.  Under the terms of the escrow
          agreement, each of the Messrs. Spahr and the Christian C. Febiger
          Spahr, Jr. Revocable Trust may obtain the release of up to 70,000
          (adjusted for 2-for 1- stock split on June 12, 1996) shares in the
          event of death, disability or divorce.

<PAGE>
               As a result of these arrangements, Dr. Urban, Messrs.
          Spahr, Trustees under the will of John F. Spahr, Sr. and the
          Christian C. Febiger Spahr, Jr. Revocable Trust may be deemed to be
          "associates" of the Passano family, as that term is defined in the
          rules and regulations of the Securities and Exchange Commission.
 
          ELECTION OF DIRECTORS          
          --------------------- 
               Waverly's Board of Directors is divided into three classes.  
          Each class of directors is elected for a three-year term. The terms
          of the current Class C Directors will expire on the date of
          the 1997 Annual Meeting. The Class C Directors elected in 1997  
          will serve for a term that expires at the Annual Meeting of
          Shareholders in 2000 or when their successors are elected and
          qualified.  

               Proxies solicited hereby cannot be voted for a greater number
          of persons than the number of nominees named. It is intended that,
          unless contrary instructions are given, the persons named in the
          accompanying proxy will vote all proxies in favor of the nominees
          listed below to serve for their respective terms and until their
          successors are elected and qualified.   Management has no reason
          to believe that any nominee will be unable to accept nomination or
          election.  However, if such event should occur, management intends
          that the proxy holders will vote for such other person or persons
          as they may deem advisable. 
 
  Name and Age                  Other Positions with the            Director
  on Record Date             Company and Principal Occupations         Since
  --------------             ---------------------------------       --------
  Class C Directors
  Term Expiring at 1997 Annual Meeting         
  ------------------------------------        
  David J. Callard (58)      President, Wand Partners, Inc.,           1974
                             private investment firm, New York, NY   
   
  Edward B. Hutton, Jr. (51) President and Chief Executive Officer     1988   

  Michael E. Johns (53)      Executive Vice President for Health       1993 
                             Affairs; Director, Robert W. Woodruff
                             Health Sciences Center              
                             Emory University, Atlanta, GA   

  John F. Spahr, Jr. (46)    Managing Director, Teton Data Systems,    1991
                             Jackson, WY    

  Michael Urban (57)         President and Chief Executive Officer,    1990
                             Urban & Schwarzenberg Verlag fur Medizin 
                             GmbH,  a subsidiary of the Company       

        The Board of Directors recommends a vote "FOR" the proposal to
 approve the election of five Class C Directors for a term of three years.
<PAGE>

 Name and Age                  Other Positions with                  Director  
 on Record Date              Company and Principal Occupations         Since  
 --------------              ---------------------------------       --------
 Class A Directors 
 Term Expiring at 1998 Annual Meeting          
 ------------------------------------
 Barbara J. Bonnell (65)     Director of Research and Information,      1974
                             Baltimore Development Corporation,
                             Baltimore, MD 

 Donald W. Dick, Jr. (54)    Principal, EuroCapital Advisors, LLC,      1980
                             private investment firm, Weehawken, NJ         

 Carolyn Manuszak (57)       President, Villa Julie College,            1987  
                             Stevenson, MD      

 E. Magruder Passano, Jr. (54) Vice Chairman of the Board,              1972
                             Secretary  

 Richard C. Riggs, Jr. (57)  President and CEO, Barton-Cotton, Inc.,    1995   
                             Baltimore, MD   


 Class B Directors
 Term Expiring at 1999 Annual Meeting
 ------------------------------------
 Samuel G. Macfarlane (65)     Consultant and former Vice President     1966
                               and Chief Financial Officer and Treasurer
                               of Waverly, Inc. 

 Ackneil M. Muldrow, II (59)   President and CEO, Development Credit    1992
                               Fund, Inc., Baltimore, MD

 Joseph M. Palazzolo (47)      Chairman, Gateway Investments, Inc.,     1996
                               Muttontown, NY    
 
 William M. Passano, Jr. (68)  Chairman of the Board                    1965  


      The directors currently on the Board have been engaged in the
 principal occupation indicated in the foregoing table for the five years
 preceding December 31, 1996, except as follows:   

      Prior to July, 1995, Mr. Dick was partner, Overseas Partners,
 Inc., a private investment firm in Jersey City, New Jersey. Prior to June,
 1996, Dr. Johns was Dean of the Medical Faculty and Vice President for
 Medicine at The Johns Hopkins University in Baltimore, Maryland. Prior to
 December 31, 1991, Mr. Macfarlane was Vice President, Chief Financial
 Officer and Treasurer of the Company.  From 1992 to 1993, Mr. Palazzolo was
 Chairman of Frost and Sullivan, Inc., and prior to 1992, was President and
 CEO of JPT Publishing, Inc. From 1991 to 1993, Mr. Spahr was Chief Executive
 Officer of Lea & Febiger, a division of the Company, and prior to 1991,
 Mr. Spahr was a partner of Lea & Febiger, L.P., a publisher of books in the
 field of medicine and related disciplines. 

      The following directors hold directorships with other          
 companies as follows: Mr. Callard is a director of Chartwell RE Corporation.
 Mr. Dick is a director of the T. Rowe Price Growth Stock Fund, Inc., the
 T. Rowe Price New America Growth Fund, the T. Rowe Price Growth & Income
 Fund, Inc., the T. Rowe Price Capital Appreciation Fund, Inc., the T. Rowe
 Price Balanced Fund, Inc., the T. Rowe Price Mid-Cap Growth Fund, Inc., the
 T. Rowe Price OTC Fund, Inc., the T. Rowe Price Dividend Growth Fund, Inc.,
 the T. Rowe Price Blue Chip Growth Fund, Inc., the T. Rowe Price New
 Horizons Fund, Inc., the T. Rowe Price New Era Fund, Inc., the T. Rowe Price
 Equity Income Fund, the T. Rowe Price Science and Technology Fund, Inc., the
 T. Rowe Price Small-Cap Value Fund, Inc., the T. Rowe Price Index Trust, Inc.,
 the T. Rowe Price Equity Series, Inc., the T. Rowe Price Personal Strategy
 Funds, Inc., the T. Rowe Price Value Fund, Inc., the T. Rowe Price Capital
 Opportunity Fund, Inc., the T. Rowe Price Health Sciences Fund, Inc., the
 T. Rowe Price International Series, Inc., the T. Rowe Price International
 Funds, Inc., the T. Rowe Price Mid-Cap Value Fund, Inc., the T. Rowe Price
 Financial Services Fund, Inc., the Institutional Equity Funds, Inc. and
 Institutional International Funds, Inc. Mr. William M. Passano, Jr. is a
 director of First Maryland Bancorp and of the First National Bank of
 Maryland. 

<PAGE>
      Mr. Samuel G. Macfarlane is the brother-in-law of Mr. William M.
 Passano, Jr., Mr. E. Magruder Passano, Jr. is the son of Mr. Edward M.
 Passano, Sr. and a first cousin of Mr. William M. Passano, Jr..

      Pursuant to the terms of an Agreement and Plan of Merger between the
 Company and Lea & Febiger, L.P. (the "L&F Agreement"), the Company agreed
 to use its best efforts to cause the election of John F. Spahr, Jr. to the
 Board of Directors (or if he is unable to serve, then another specified
 member of the Spahr family will be designated). If the Passano Family Voting  
 Trust (see the "Principal Holders of Common Stock") fails to vote all its
 shares for the election of Mr. Spahr (or one of the designated substitutes)
 as Director and Mr. Spahr (or such substitute) is thus not elected, each of
 the Spahr Voting Trusts (see "Principal Holders of Common Stock") will
 automatically expire. 

<PAGE>
         
 Committees of the Board   
 -----------------------
      The full Board of Directors meets on a quarterly basis to receive and
 act on reports of committees and of management, to declare dividends and to
 take any other action requiring Board approval.  In 1996 the Board of
 Directors held four meetings.  (Each director other than Dr. Johns attended
 at least 75% of the meetings of the Board of Directors and Committees of
 the Board on which such directors served.) 

              Executive Committee.
              --------------------
      The Board of Directors has an Executive Committee consisting in fiscal
 1996 of Messrs. Callard (Chair), Hutton, Macfarlane, Palazzolo, E. Magruder
 Passano, Jr., William M. Passano, Jr., Riggs and Spahr, Drs. Johns and
 Urban and Ms. Manuszak. The Executive Committee met five times in 1996, and
 minutes of its meetings are distributed to all members of the Board.        

               Audit Committee.
               ----------------  
      The Company's Audit Committee consisted in fiscal 1996 of Ms. Bonnell
 and Messrs. Macfarlane and Riggs (Chair). During the fiscal year, the
 Committee met on four occasions to review with the Company's independent
 accountants the annual financial statements prior to their release, to
 receive and review with them their annual letter on internal controls and
 interim reports on quarterly reviews and to review with them their plans
 and budget for the 1996 audit.

                Management Committee.
                ---------------------
      The Management Committee, consisting in fiscal 1996 of Ms. Manuszak
 (Chair), Dr. Johns and Messrs. Muldrow and Palazzolo, met in February prior
 to the regular February Board meeting to formulate recommendations to the
 Board for all executive compensation for the ensuing year, including the
 awards of stock options, and to determine bonus awards for the preceding
 year's performance.

                Nominating Committee.
                ---------------------
      The Nominating Committee consisted in fiscal 1996 of Messrs. E.
 Magruder Passano, Jr. and William M. Passano, Jr. 

      An annual director's fee of $15,000 is paid to directors, other than
 Messrs. Callard and Spahr, who are not employees of the Company, plus $500
 for each Committee meeting they attend.  Committee Chairs also receive an
 annual fee of $1,000 for such service. Pursuant to the terms of the Director
 Stock Plan, one-half of the director's fee is payable in Company stock. The 
 stock awards are made on the dates of the Board of Directors' regular
 February and July meetings and consist of the number of shares equal to
 one-half of the retainer fee to be paid on that date divided by the market
 value of the stock on the business day immediately preceding the date of
 grant. Pursuant to the Plan, awards of 178 shares and 181 shares were made
 to each director (other than Messrs. Callard and Spahr) in February 1996 and
 July 1996, respectively. For information regarding Mr. Callard's and
 Mr. Spahr's waivers of director compensation, see "Certain Transactions."
<PAGE> 

      The following table sets forth information regarding the beneficial
 ownership by named executive officers, directors, nominee for director and
 all executive officers, directors and nominee for director, as a group, of
 the Company's outstanding Common Stock on February 26, 1997:          
           
                                       Shares Beneficially    Percent of Total
 Name                                      Owned (1) (2)          Outstanding 
 ----                                  -------------------    ---------------- 
 William M. Passano, Jr., Chairman,
      Director                               296,050 (3)            3.3%  

 E. Magruder Passano, Jr., Vice Chairman,
      Director                               253,869                2.8% 

 Edward B. Hutton, Jr., President and CEO,
      Director                               220,809                2.4%   

 Arthur E. Newman, Executive Vice President   57,649                  * 

 Michael Urban, President and CEO, Urban &   
      Schwarzenberg Verlag fur Medizin GmbH,
      Director                               802,500 (4)            9.0%  

 Alma J. Wills, President, Periodical
      Publishing                              47,723                  * 

 Barbara J. Bonnell, Director                  6,298                  * 

 David J. Callard, Director                   70,198                  *

 Donald W. Dick, Jr., Director                 4,822                  * 
         
 Michael E. Johns, Director                    1,432                  *

 Samuel G. Macfarlane, Director                9,263                  * 

 Carolyn Manuszak, Director                    3,510                  * 

 Ackneil M. Muldrow, II, Director              2,485                  *  

 Joseph M. Palazzolo, Director               100,528                1.1%

 Richard C. Riggs, Jr., Director                 894                  *

 John F. Spahr, Jr., Director                155,000 (4)            1.7%   

 All executive officers, directors and
   nominees for director as a group
   (23 persons), including the Life          
   Estate under the Will of Edward B. Passano  
   (3,227,822 shares) and all shares held in
   the Spahr Voting Trusts (495,000 shares)
   and the Urban Voting Trust (800,000)    5,738,258                60.2%
 -----------------------------------
 *Less than 1% of the Common Stock outstanding.    

           (1) Includes shares owned by trusts, spouses and minor children of
               the indicated persons.    

           (2) Includes the following numbers of shares subject to options
               exercisable within 60 days after the record date: William M.
               Passano, Jr., 115,400 shares; E. Magruder Passano, Jr., 33,500
               shares;  Edward B. Hutton, Jr., 217,970 shares; Arthur E.
               Newman, 56,750 shares; Alma J. Wills, 45,600 shares; David J.
               Callard, 12,500 shares; and all other executive officers,
               directors and nominee for director as a group (23 persons),
               605,346 shares.  

           (3) Excludes 3,227,822 shares held in Life Estate under the Will
               of Edward B. Passano, the 800,000 shares held in the Urban 
               Voting Trust and the 495,000 shares held in the Spahr Voting
               Trusts with respect to which Mr. Passano has shared voting
               power by virtue of his status as a trustee of the various 
               voting trusts. For a description of the voting trust
               arrangements relating to these shares, see the  description
               under "Principal Holders of Common Stock."

           (4) For a description of the voting trust arrangements relating
               to these shares, see the description under "Principal
               Holders of Common Stock."

<PAGE>
 CERTAIN TRANSACTIONS
 --------------------
      The Company and Mr. David J. Callard have an agreement pursuant to
 which Mr. Callard provides financial advisory services in his capacity as
 Chair of the Executive Committee and advisory services in the area of
 acquisition and development ("A&D"). Under this agreement, Mr. Callard was
 retained at an annual compensation rate of $90,000 through March 31, 1996,
 and in fiscal 1995 was awarded an option to purchase 5,000 shares of Common
 Stock at an exercise price of $14.25 per share, which was the fair market
 value on the grant date. The option is excercisable to the extent of 25% of
 the shares one year from the grant date, an additional 25% two years from
 the grant date, an additional 25% three years from the grant date and in
 full four years from the grant date.  Beginning in April 1996, the Company
 agreed to pay Mr. Callard an annual retainer of $50,000.  The agreement also
 entitles Mr. Callard to receive contingent compensation for each A&D
 transaction in which he plays an active role at the Company's request. Such
 additional compensation is to be determined by mutual agreement at the
 outset of each A&D project, reflecting its complexity and size. Pursuant to
 the agreement, Mr. Callard is reimbursed for out-of-pocket expenses. In
 connection with the agreement, Mr. Callard has waived his right to
 director's fees and future participation in the Company's Director Stock
 Plan.              

      Waverly has entered into an agreement with Mr. John F. Spahr, Jr.,
 which replaces his prior employment agreement, pursuant to which Mr. Spahr
 will provide consulting services to the Company. Under this agreement, Mr.
 Spahr received $110,000 for 1995 and is entitled to receive $50,000 for each 
 of the years 1996 through 2000. In connection with the agreement, Mr. Spahr
 has waived his right to director's fees and future participation in the
 Company's Director Stock Plan.

      The Company's subsidiary, Urban & Schwarzenberg Verlag fur Medizin GmbH
 is indebted to Gisela Urban, Dr. Urban's mother, for 150,000 DM
 (approximately $97,410) bearing interest at 8% per annum payable on demand
 on one year's notice. Loan amounts have been converted into dollars based
 upon the currency exchange rate of .6494 DM per dollar in effect on
 December 31, 1996.           

 MANAGEMENT COMMITTEE REPORT  
 ---------------------------
      The Management Committee (the "Committee"), composed entirely of
 nonemployee directors, meets periodically to formulate recommendations for
 approval by the Board of Directors for executive compensation. The Committee
 consisted in fiscal 1996 of Carolyn Manuszak (Chair), Michael E. Johns,
 Ackneil M. Muldrow, II and Joseph M. Palazzolo.               

       The Committee's compensation recommendations are designed to enable
 the Company to attract and retain qualified executives, reward achievement
 of corporate and personal goals and motivate officers to meet divisional and
 corporate financial and strategic objectives and to contribute to increasing
 the shareholder value.  Executive officers receive a salary, are eligible
 for a bonus under Waverly's Incentive Plan ("WIN Plan") and participate in
 the Company's Defined Benefit Pension Plan and in the Company's Incentive
 Savings Plan ("WISP"), a tax-qualified plan that permits employees to make
 contributions, a portion of which is matched by the Company. In addition,
 executive officers are eligible to receive grants of options to purchase
 Company stock.  The Committee emphasizes stock ownership by executives as
 highly desirable in that it closely aligns the economic interests of the
 executives with those of the shareholders.       

      Salaries for executive officers (other than for the Chief Executive
 Officer and the Chairman) are reviewed each year by the Company's Chief
 Executive Officer and the Committee. Salaries for the Chief Executive
 Officer and the Chairman are reviewed annually by the Committee.  Salaries
 are assessed in light of executives' performances for the prior year and
 other economic and industry-specific conditions that prevail. 

<PAGE>

      The Company pays annual cash bonuses to executives under the WIN Plan
 for achievement of corporate and/or divisional financial targets and for
 achievement of individual performance objectives established as part of the
 Company's long-range planning process.  At the beginning of each year, the
 Board meets with senior management to review the Company's long-range
 strategic objectives and its annual budget. Financial and performance
 targets, derived from this process, are used by the Committee to establish
 objectives under the WIN Plan. In 1996, these objectives included
 achievement of certain levels of earnings per share and return on equity.
 For each operating division officer, 50% of bonus is based on his or her
 division performance against budget and 50% is based on corporate results
 against budget. For certain corporate officers (such as the Chief Executive
 Officer), 100% of bonus depends on overall corporate performance.  Maximum  
 bonuses for each officer may not exceed 50% of salary. Bonuses paid for
 performance in 1996 are reflected in the Summary Compensation Table shown
 below.             

      The Company awards stock options to its executives from time to time
 to provide additional financial incentives and reward superior performance.
 The Committee grants options to individual officers based on its evaluation
 of a number of factors, including level of base salary, level of
 responsibility, expected level of contribution to the Company, prior
 individual performance and prior stock option grants. The largest grants
 are awarded to the most senior employees who, in the view of the Management
 Committee, have the greatest potential impact on the Company's profitability
 and growth. Options under the plan may be either incentive stock options or
 nonqualified stock options at the discretion of the Management Committee.
 The exercise price of these options will be at least equal to the fair
 market value of the Common Stock on the date of grant. In 1996, the
 Committee granted stock options exercisable at fair market value to certain
 key employees, including the Company's officers. Stock option awards to the
 executive officers named in the Summary Compensation Table are disclosed in
 that table. 

      Mr. Hutton, the Company's Chief Executive Officer, received
 compensation in 1996 in accordance with the guidelines referred to above. 
 Mr. Hutton's base salary effective February 1996 was $350,000, reflecting
 the Committee's conclusion that the performance of the Company in 1995
 warranted a 4.5% increase in 1996. The Committee had established budget, 
 earnings per share and return on equity targets for Mr. Hutton under the
 WIN Plan for 1996 based on the long-range strategic business plan. The
 Company met its budget and performance targets in 1996 and, in light of this
 performance, Mr. Hutton was awarded a bonus of $61,000 and an option to
 purchase 20,000 shares of Common Stock at an exercise price of $21.50 per
 share, which was equal to the fair market value on the grant date (2/14/97). 
 The Company also pays 100% of the premium on a $2,000,000 term-life
 insurance policy for Mr. Hutton. 
             
      Rules proposed pursuant to Section 162(m) of the Internal Revenue Code
 limit the allowable deduction for certain covered compensation paid to the
 Company's officers to $1 million per year per executive. The rules provide
 that certain qualifying, performance-based compensation will not be subject
 to the deduction limit. The Company has structured its Employee Stock Option
 Plan to cause option awards issuable under the Plan to comply with these
 rules. In view of the current levels of other compensation paid to its
 executives, the Company expects that its compensation will fall well within
 the limits imposed by the Code and that Section 162(m) will not limit the
 deductibility of its compensation to officers.          
                                                  Carolyn Manuszak, Chair 
                                                  Michael E. Johns, M.D.     
                                                  Ackneil M. Muldrow, II 
                                                  Joseph M. Palazzolo   

<PAGE>
       
 EXECUTIVE COMPENSATION 
 ----------------------
      The following table sets forth information concerning the compensation
 paid by the Company in the last three fiscal years to the Chief Executive
 Officer of the Company and the four next most highly compensated executive
 officers: 

<TABLE>
<CAPTION>

 Summary Compensation Table  
 -------------------------- 
                                                                            Long-Term        
                                               Annual Compensation (1)    Compensation     All Other    
 Name and                                                                    Awards       Compensation          
 Principal Position            Year        Salary ($)(2)    Bonus ($)(3)   Options (#)       ($)(4)   
 ------------------            ----        -------------    ------------   -----------       ------  
 <S>                           <C>             <C>             <C>           <C>             <C>                     
 William M. Passano, Jr.       1996            325,000         56,875             0           9,260  
   Chairman of the Board       1995            300,000         71,800             0           8,610  
                               1994            300,000         75,000             0           8,610       

 Edward B. Hutton, Jr.         1996            350,000         61,250        17,000          10,693     
   President and CEO           1995            335,000         80,200        15,000          12,952      
                               1994            310,000         77,500        15,000           7,000   

 Michael Urban                 1996            302,000         67,000             0               0     
   President and CEO, Urban    1995            313,000         52,500             0             540  
   Schwarzenberg Verlag        1994            263,000         47,700         5,000           2,899  
   fur Medizin GmbH (5)

 Arthur E. Newman              1996            205,000         35,875         9,000           2,960          
   Executive Vice President    1995            194,000         46,500         9,000           2,811    
                               1994            183,500         45,875         9,000           2,908  

 Alma J. Wills                1996             135,000         45,900         6,000           1,836           
   President, Periodical      1995             130,000         20,300         6,000           2,018  
   Publishing                 1994             121,500         26,669         6,000           2,087   
 ------------------------
<FN>
      (1) Does not include perquisites and other personal benefits where the aggregate value of
 such compensation to the executive officer is less than 10% of annual salary and bonus.           

      (2) Includes salary deferrals under the WISP.               

      (3) Comprises bonuses under the WIN Plan, which were accrued during the fiscal year indicated
 but were paid in the following fiscal year.
<PAGE>

      (4) Includes life insurance premiums paid by the Company and Company matching contributions
 under the WISP. Under the WISP, the Company makes matching contributions of 25% of each 
participant's contribution subject to a maximum of 1.5% of an employee's compensation up to $9,240.
The amounts for 1996 are as follows: 

                                       WISP              Insurance          
                                       ----              --------  
          Passano, W.               $ 2,375              $  6,885 
          Hutton                    $ 2,375              $  8,318
          Urban                     $     0              $      0 
          Newman                    $ 2,375              $    585        
          Wills                     $ 1,446              $    390      

      (5) Dr. Urban's compensation  has been converted into dollars based upon the currency
          exchange rate of .6494 DM per dollar as of December 31, 1996, .6961 DM per dollar
          in effect on December 29, 1995, and .6453 DM per dollar in effect December 30, 1994.       

</TABLE>
 Option Grants in Last Fiscal Year 
 ---------------------------------

     The following table sets forth information concerning the grant and
 exercise of options in the last fiscal year under the Waverly, Inc. 1996
 Employee Stock Option Plan to the persons named in the Summary Compensation
 Table: 

<TABLE>
<CAPTION>
                                    INDIVIDUAL GRANTS                       Potential Realizable
                  ----------------------------------------------------       Value at Assumed
                         Number                                              Annual Rates of
                     of Securities    % of Total                                Stock Price
                      Underlying    Options Granted  Exercise                Appreciation for        
                        Options     to Employees in   Price  Expiration       Option Term (2)  
 Name                  Granted(1)     Fiscal Year    ($/Sh)    Date        0%        5%        10% 
- ------------------------------------------------------------------------------------------------------
 <S>                    <C>               <C>         <C>      <C>         <C>   <C>         <C>          
 Passano, W.                 0             0.0%       $ 0.00    N/A        $0    $      0    $      0    

 Hutton                 17,000            15.1%       $21.125  2/9/06      $0    $225,852    $572,353 

 Urban                       0             0.0%       $ 0.00    N/A        $0    $      0    $      0     

 Newman                  9,000             8.0%       $21.125   2/9/06     $0    $119,569    $303,010 

 Wills                   6,000             5.3%       $21.125   2/9/06     $0    $ 79,712    $202,007 
 ----------------------------------
<PAGE>
<FN>
 (1) All options were granted with an exercise price equal to the fair market value of the
     Common Stock underlying the option on the date of the grant. The options are exercisable
     to the extent of 25% of the shares one year from the grant date, an additional 25%
     two years from the grant date, an additional 25% three years from the grant date, and
     in full four years from the grant date, subject to such limitations as are imposed by
     Section 162(m) of the Internal Revenue Code on qualified options, unless accelerated
     upon a change in control, retirement, death or disability. These options have a
     term of ten years, unless terminated sooner in connection with death, disability,
     retirement or termination. 

 (2) Amounts are based on the 0%, 5% and 10% annual compounded rates of appreciation of the
     Common Stock price, prescribed by the Securities and Exchange Commission, and are not 
     intended to forecast future appreciation of the Company's Common Stock. The prices of
     the Common Stock, assuming such annual compounded rates of appreciation, would be
     $21.125, $34.41 and $54.79, respectively. 
</TABLE>
        
 Aggregated Option Exercises in Last Fiscal Year and FY-End Option Values    
 ------------------------------------------------------------------------
      The following table provides information with respect to the stock
 options exercised during fiscal year ended December 31, 1996 and the value
 as of December 31, 1996 of unexercised in-the-money options held by the named
 executive officers. The value realized on the exercise of options is
 calculated using the difference between the per share option exercise price
 and the market value of a share on the date of the exercise. The value of   
 unexercised in-the-money options at fiscal year end is calculated using the
 difference between the per share option exercise price and the market value
 of $23.75 per share at fiscal year end, December 31, 1996.  
<TABLE>
<CAPTION>
                
                                                  Number of Securities          Value of Unexercised                
                    Shares                       Underlying Unexercised              In-the-Money               
                  Acquired on     Value             Options at FY-End              Options at FY-End          
 Name             Exercise (#)   Realized ($)   Exercisable   Unexercisable   Exercisable    Unexercisable          
 ----             ------------   ------------   -----------   -------------   -----------    -------------
 <S>                  <C>         <C>             <C>            <C>           <C>             <C>           
 Passano, W.          9,600       $158,400        110,400        5,000         $1,600,100      $   61,250 

 Hutton                   0              0        208,644        53,356         2,914,639         482,486  

 Urban                5,000       $ 53,125              0         2,500                 0          36,250 

 Newman                   0              0         50,000        18,000            692,125        120,375   

 Wills                    0       $      0         41,100        12,000            578,213         80,250     
 -----------------------------------
</TABLE>

 DEFINED BENEFIT PENSION PLAN            
 ----------------------------
      The Company has a trusteed, noncontributory, defined benefit pension
 plan in which all U.S. employees are eligible to participate. The plan
 provides for an annual retirement benefit payable monthly based on the sum
 of (i) amounts accrued to date under various career average pay formulae and
 (ii) amounts accruing beginning for 1989 based on the following
 formula: 1.5% of participant's  compensation plus .65% of earnings in excess
 of the Social Security Covered Compensation (the average of Social Security
 Taxable Wage Basis for a specified 35-year period) for each year of credited
 service. Earnings for purposes of the pension plan include base salary and
 commissions but not overtime or bonuses. Benefits are payable upon
 retirement, death or disability or upon termination of employment after five
 years of service. Benefits are not subject to reduction for Social Security
 benefits. At their normal retirement at age 65, the estimated annual
 retirement payments (based on compensation for 1996 and subject to the
 limitations imposed by IRS regulations) would be as follows: Mr. Hutton,
 $72,767; Mr. Newman, $70,113; and Ms. Wills, $63,513. Mr. William
 Passano, Jr.'s annual retirement payments, assuming retirement at age 70,
 would be $103,282.  

<PAGE>

      The Company's subsidiary, Urban & Schwarzenberg, has agreed to provide
 supplementary retirement benefits to two current and thirteen former
 employees, including Dr. Urban. Monthly benefits are payable upon retirement
 based upon 50% of the retiree's highest achieved salary level. Upon the
 retiree's death, his or her spouse and/or other specified beneficiaries are
 generally entitled to receive a benefit payment. At his normal retirement at
 age 65, the estimated annual retirement payment to Dr. Urban under this plan
 (based on compensation for 1996) would be 232,500 DM (approximately
 $150,985). 

 STOCK PERFORMANCE GRAPH    
 -----------------------
      In accordance with Securities Exchange Act regulations, the following
 performance graph compares the performance of the Company's Common Stock
 with the S&P 500 Index and with the Dow Jones Media/Publishing Index. 

      The graph assumes that the value of the investment in the Company's
 Common Stock and in each Index was $100 at December 31, 1991, and that all
 dividends were reinvested. 

 COMPARISON OF FIVE-YEAR CUMULATIVE TOTAL RETURN 

 Year             Waverly, Inc.      S&P 500 Index        Dow Media Index
 ----             -------------      -------------        ---------------
 1991               $100.00            $100.00               $100.00
 1992                154.37             107.60                116.82
 1993                111.51             118.39                131.07
 1994                177.78             119.96                125.59
 1995                312.90             165.03                154.65 
 1996                327.09             202.80                179.00 

<PAGE>

 INDEPENDENT ACCOUNTANTS

      The Board of Directors of the Company, upon the recommendation of its
 Audit Committee, none of the members of which is an officer or employee of
 the Company, proposes and recommends approval of the appointment of Coopers
 &  Lybrand L.L.P. as independent accountants to make an examination of the
 accounts of the Company for the year ending December 31, 1997.  Coopers &
 Lybrand L.L.P. was the independent accounting firm for the Company's most
 recently completed fiscal year ended December 31, 1996.   

      Representatives of Coopers & Lybrand L.L.P. are expected to be present
 at the shareholders' meeting. They will be given the opportunity to make a
 statement, if they desire to do so, and will be available to respond to
 appropriate questions.     

      The Board of Directors recommends a vote "FOR" the proposal to approve
 the appointment of Coopers & Lybrand L.L.P. as the Company's independent
 accountants for 1997. 

 VOTE REQUIRED TO APPROVE MATTERS
 --------------------------------
 A majority of the outstanding shares of Common Stock entitled to vote at
 this meeting, represented in person or by proxy, will constitute a quorum. The
 election of directors  requires a plurality of votes cast at the meeting. The 
 ratification of the appointment of Coopers & Lybrand L.L.P. as independent
 accountants of the Company requires the affirmative vote of a majority of
 the votes cast at the meeting.

      Votes cast by proxy or in person at the meeting will be tabulated by the
 inspectors of election appointed for the meeting.  Proxies marked with
 abstentions, and shareholders present at the meeting who abstain from voting,
 will be treated as present for purposes of determining the presence of a
 quorum.  Any "broker non-votes" (i.e., proxies from brokers or nominees
 marked to indicate that such persons have not received instructions from the
 beneficial owner or other persons entitled to vote shares as to the vote on
 a particular matter with respect to which the brokers or nominees do not have
 discretionary power to vote) will be disregarded.    

 DATE FOR SUBMISSION OF SHAREHOLDER PROPOSALS
 --------------------------------------------
      Shareholders' proposals for the 1998 Annual Meeting must be received at
 the Company's  principal executive offices not later than November 30, 1997
 to be considered for inclusion in the Company's 1998 Proxy Statement. 

 OTHER BUSINESS
 --------------
      As of the date of this Proxy Statement, Management does not intend to
 bring any other matters before the meeting requiring  action of the
 shareholders, nor does it have any information that other matters will be
 brought before the meeting.  However, if any other matters requiring the
 vote of the shareholders properly come before the meeting, the persons named
 in the enclosed form  of proxy intend to vote in accordance with their best
 judgment.          

                                          By order of the Board of Directors 
                                            E. MAGRUDER PASSANO, JR. 
                                                    Secretary 
March 25, 1997


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