INNOTRAC CORP
S-8, 1998-10-23
BUSINESS SERVICES, NEC
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As filed with the Securities and Exchange Commission on October 23, 1998.

                         File No. 333-________

==========================================================================
                  SECURITIES AND EXCHANGE COMMISSION
                        WASHINGTON, D.C.  20549

                           -----------------

                               FORM S-8
                        REGISTRATION STATEMENT
                                 UNDER
                      THE SECURITIES ACT OF 1933

                           -----------------

                         INNOTRAC CORPORATION
         --------------------------------------------------
         (Exact Name of Issuer as Specified in its Charter)

             Georgia                              58-1592285
 (State or Other Jurisdiction of               (I.R.S. Employer
 Incorporation or Organization)              Identification Number)

                             1828 Meca Way
                        Norcross, Georgia 30093
                            ______________
(Address and Telephone Number of Issuer's Principal Executive Offices)

      Innotrac Corporation Stock Option and Incentive Award Plan,
                     as amended November 24, 1997
      ----------------------------------------------------------
                       (Full Title of the Plans)

                           Scott D. Dorfman
                 Chairman and Chief Executive Officer
                             1828 Meca Way
                       Norcross, Georgia  30093
                            (770) 717-2000
                             _____________
(Name, Address and Telephone Number, Including Area Code, of Agent for
                               Service)

                              Copies to:
                         Jan M. Davidson, Esq.
                        KILPATRICK STOCKTON LLP
                      1100 Peachtree Street, N.E.
                      Atlanta, Georgia 30309-4530
                            (404) 815-6500
<TABLE>
<CAPTION>
                                                  Calculation of Registration Fee
==================================================================================================================================
                                                            Proposed Maximum             Proposed Maximum
    Title of Securities            Amount to                 Offering Price                 Aggregate                Amount of
     to be Registered            be Registered                Per Share <F1>              Offering Price          Registration Fee
- ----------------------------------------------------------------------------------------------------------------------------------
       <S>                       <S>                              <C>                       <C>                     <C>
       Common Stock              800,000 shares                   $8.375                    $6,700,000              $1,862.60
===================================================================================================================================
<FN>
<F1> Determined in accordance with Rule 457(c) under the Securities Act
of 1933, based on $8.375, the average of the high and low prices on
the NASDAQ on October 20, 1998.
</FN>
/TABLE
<PAGE>
PART II.  INFORMATION REQUIRED IN THE REGISTRATION STATEMENT


ITEM 3.   INCORPORATION OF DOCUMENTS BY REFERENCE

               The following documents are incorporated by reference
into this Registration Statement and are deemed to be a part hereof
from the date of the filing of such documents:

     (1)  The Registrant's Prospectus dated May 6, 1998, filed
          pursuant to Rule 424(b) under the Securities Act of 1933, as
          amended (the "Securities Act").

     (2)  The description of the Common Stock contained in the
          Registrant's Registration statement on Form 8-A, filed under
          Section 12 of the Securities Exchange Act of 1934, as
          amended (the "Exchange Act"), including all amendments or
          reports filed for the purpose of updating such description.

     (3)  All other documents subsequently filed by the Registrant
          pursuant to Sections 13(a), 13(c), 14 and 15(d) of the
          Exchange Act prior to the filing of a post-effective
          amendment which indicates that all securities offered
          pursuant to this Registration Statement have been sold or
          which deregisters all securities that remain unsold.


ITEM 4.   DESCRIPTION OF SECURITIES

          Not Applicable.

ITEM 5.   INTERESTS OF NAMED EXPERTS AND COUNSEL

          Not Applicable.

ITEM 6.   INDEMNIFICATION OF DIRECTORS AND OFFICERS

     The Registrant's Articles of Incorporation provides for
indemnification of directors to the full extent permitted by Georgia
law and, to the extent permitted by such law, eliminates or limits the
personal liability of directors to the Registrant and its stockholders
for monetary damages for certain breaches of fiduciary duty and the
duty of care.  Such indemnification may be available for liabilities
arising in connection with this Offering.  Insofar as indemnification
for liabilities under the Securities Act may be permitted to
directors, officers or persons controlling the Registrant pursuant to
the foregoing provisions, the Registrant has been informed that, in
the opinion of the Securities and Exchange Commission, such
indemnification is against public policy as expressed in the
Securities Act and is therefore unenforceable.  Pursuant to its
Articles of Incorporation, the Registrant may indemnify its officers,
employees, agents and other persons to the fullest extent permitted by
Georgia law.  The Registrant's Bylaws obligate the Registrant, under
certain circumstances, to advance expenses to its directors and
officers in defending an action, suit or proceeding for which
indemnification may be sought.

     The Registrant's Bylaws also provide that the Registrant shall
have the power to purchase and maintain insurance on behalf of any
person who is or was a director, officer, employee or agent of the
Registrant, or who, while a director, officer, employee or agent, is

                                 II-1
<PAGE>
or was serving as a director, officer, trustee, general partner,
employee or agent of one of the Registrant's subsidiaries or, at the
request of the Registrant, of any other organization, against any
liability asserted against such person or incurred by such person in
any such capacity, whether the Registrant would have the power to
indemnify such person against such liability under Georgia law.  The
Registrant maintains such insurance on behalf of all of its directors
and executive officers.

ITEM 7.   EXEMPTION FROM REGISTRATION CLAIMED

          Not Applicable.

ITEM 8.   EXHIBITS

          The exhibits included as part of this Registration Statement
are as follows:

Exhibit Number                Description

4                             Innotrac Corporation Stock Option and
                              Incentive Award Plan, as amended
                              November 24, 1997

5                             Opinion and Consent of Kilpatrick
                              Stockton LLP, counsel to the Registrant

23                            Consent of Arthur Andersen LLP





                                 II-2

<PAGE>
ITEM 9.   UNDERTAKINGS

          (a)  The undersigned Registrant hereby undertakes: (1) to
file, during any period in which offers or sales are being made, a
post-effective amendment to this Registration Statement, to include
any material information with respect to the plan of distribution not
previously disclosed in the Registration Statement or any material
change to such information in the Registration Statement; (2) that,
for the purpose of determining any liability under the Securities Act,
each such post-effective amendment shall be deemed to be a new
registration statement relating to the securities offered therein, and
the offering of such securities at that time shall be deemed to be the
initial bona fide offering thereof; (3) to remove from registration by
means of a post-effective amendment any of the securities being
registered which remain unsold at the termination of the offering.

          (b)  The undersigned Registrant hereby undertakes that, for
purposes of determining any liability under the Securities Act, each
filing of the Registrant's annual report pursuant to Section 13(a) or
Section 15(d) of the Exchange Act that is incorporated by reference in
the Registration Statement shall be deemed to be a new registration
statement relating to the securities offered therein, and the offering
of such securities at that time shall be deemed to be the initial bona
fide offering thereof.

          (c)  Insofar as indemnification for liabilities arising
under the Securities Act may be permitted to directors, officers and
controlling persons of the Registrant pursuant to the foregoing
provisions, or otherwise, the Registrant has been advised that in the
opinion of the Securities and Exchange Commission such indemnification
is against public policy as expressed in the Act and is, therefore,
unenforceable.  In the event that a claim for indemnification against
such liabilities (other than the payment by the Registrant of expenses
incurred or paid by a director, officer or controlling person of the
Registrant in the successful defense of any action, suit or
proceeding) is asserted by such director, officer or controlling
person in connection with the securities being registered, the
Registrant will, unless in the opinion of its counsel the matter has
been settled by controlling precedent, submit to a court of
appropriate jurisdiction the question whether such indemnification by
it is against public policy as expressed in the Act and will be
governed by the final adjudication of such issue.






                                 II-3

<PAGE>
                              SIGNATURES

     Pursuant to the requirements of the Securities Act, the
Registrant certifies that it has reasonable grounds to believe that it
meets all of the requirements for filing on Form S-8 and has duly
caused this Registration Statement to be signed on its behalf by the
undersigned, thereunto duly authorized, in the City of Norcross, State
of Georgia, on October 19, 1998.

                         INNOTRAC CORPORATION

                         By: /s/ Scott D. Dorfman
                              Scott D. Dorfman
                              Chairman and Chief Executive Officer

                           POWER OF ATTORNEY

     KNOW ALL MEN BY THESE PRESENTS, that each person whose signature
appears below constitutes and appoints Scott D. Dorfman and John H.
Nichols, III, as attorneys-in-fact, having the power of substitution,
for them in any and all capacities, to sign any amendments to this
Registration Statement on Form S-8 and to file the same, with exhibits
thereto, and other documents in connection therewith, with the
Securities and Exchange Commission, hereby ratifying and confirming
all that said attorneys-in-fact, or their substitute or substitutes,
may do or cause to be done by virtue hereof.

     Pursuant to the requirements of the Securities Act, this
Registration Statement has been signed by the following persons in the
capacities indicated on October 19, 1998.


/s/ Scott D. Dorfman             President, Chief
      SCOTT D. DORFMAN           Executive Officer and
                                 Chairman of the Board of 
                                 Directors (Principal
                                 Executive Officer) 

/s/ David L. Ellin               Senior Vice President,
      DAVID L. ELLIN             Chief Operating Officer,
                                 and Director

/s/ John H. Nichols, III         Vice President, Chief
      JOHN H. NICHOLS, III       Financial Officer and
                                 Secretary (Principal
                                 Financial and Accounting
                                 Officer)

/s/ Bruce V. Benator             Director
      BRUCE V. BENATOR

/s/ Martin J. Blank              Director
      MARTIN J. BLANK


/s/ Campbell B. Lanier           Director
      CAMPBELL B. LANIER

/s/ William H. Scott, III        Director
      WILLIAM H. SCOTT, III

/s/ Larry Hanger                 Director
      LARRY HANGER

                                 II-4<PAGE>
                             EXHIBIT INDEX
                                  TO
                  REGISTRATION STATEMENT ON FORM S-8



Exhibit Number                Description
- --------------                -----------

4                             Innotrac Corporation Stock Option and
                              Incentive Award Plan, as amended
                              November 24, 1997

5                             Opinion and Consent of Kilpatrick
                              Stockton LLP, counsel to the Registrant

23                            Consent of Arthur Andersen LLP




                                 II-5





                         INNOTRAC CORPORATION






                      STOCK OPTION AND INCENTIVE
                              AWARD PLAN


















                              AS AMENDED,
                           NOVEMBER 24, 1997




<PAGE>

                         INNOTRAC CORPORATION
                 STOCK OPTION AND INCENTIVE AWARD PLAN

                           TABLE OF CONTENTS
<TABLE>
<CAPTION>
<S>                                                                                <C>
ARTICLE 1. ESTABLISHMENT, PURPOSE, AND DURATION . . . . . . . . . . . . . . . . .  1

   1.1 Establishment of the Plan   . . . . . . . . . . . . . . . . . . . . . . . . 1

   1.2 Purposes of the Plan  . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

   1.3 Duration of the Plan  . . . . . . . . . . . . . . . . . . . . . . . . . . . 1


ARTICLE 2. DEFINITIONS  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  1

ARTICLE 3. ADMINISTRATION . . . . . . . . . . . . . . . . . . . . . . . . . . . .  5

   3.1 The Committee   . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   5

   3.2 Authority of the Committee  . . . . . . . . . . . . . . . . . . . . . . .   5

   3.3 Committee Decisions Binding   . . . . . . . . . . . . . . . . . . . . . . . 5


ARTICLE 4. SHARES SUBJECT TO THE PLAN . . . . . . . . . . . . . . . . . . . . . .  5

   4.1 Number of Shares  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

   4.2 Lapsed Grants or Awards   . . . . . . . . . . . . . . . . . . . . . . . . . 6

   4.3 Adjustments in Number of Plan Shares  . . . . . . . . . . . . . . . . . . . 6

ARTICLE 5. ELIGIBILITY AND PARTICIPATION  . . . . . . . . . . . . . . . . . . . .  6

ARTICLE 6. STOCK OPTIONS  . . . . . . . . . . . . . . . . . . . . . . . . . . . .  7

   6.1 Grant of Options  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

   6.2 Option Agreement  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

   6.3 Option Price  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

   6.4 Duration of Options   . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

   6.5 Exercise of Options   . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

   6.6 Payment   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

                                              i
<PAGE>
   6.7 Termination of Employment Due to Death, Disability or Retirement  . . . . . .8

   6.8 Termination of Employment for Other Reasons   . . . . . . . . . . . . . . . .9

   6.9 Nontransferability of Options   . . . . . . . . . . . . . . . . . . . . . . .9

ARTICLE 7. STOCK APPRECIATION RIGHTS  . . . . . . . . . . . . . . . . . . . . . . . 9


   7.1 Grant of SAR  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9

   7.2 Award Agreement   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10

   7.3 Exercise of SARs  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10

ARTICLE 8 STOCK AWARDS - RESTRICTED AND UNRESTRICTED  . . . . . . . . . . . . . .   11

   8.1 Award   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11

   8.2 Restricted Period; Lapse of Restrictions  . . . . . . . . . . . . . . . . . .11

   8.3 Rights of Restricted Stock Holder; Limitations Thereon  . . . . . . . . . . .11

   8.4 Delivery of Unrestricted Shares   . . . . . . . . . . . . . . . . . . . . . .12

   8.5 Nonassignability of Restricted Stock  . . . . . . . . . . . . . . . . . . . .12


ARTICLE 9. PERFORMANCE SHARES . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

   9.1 Grant of Performance Shares   . . . . . . . . . . . . . . . . . . . . . . .  13

   9.2 Value of Performance Shares   . . . . . . . . . . . . . . . . . . . . . . . .13

   9.3 Earning of Performance Shares   . . . . . . . . . . . . . . . . . . . . . . .13

   9.4 Form and Timing of Payment of Performance Shares  . . . . . . . . . . . . . .14

   9.5 Termination of Employment Due to Death, Disability or Retirement
       or by the Company Without Cause  . . . . . . ............................... 14

   9.6 Termination of Employment for Other Reasons   . . . . . . . . . . . . . . .  14

   9.7 Nontransferability  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14

ARTICLE 10. BENEFICIARY DESIGNATION . . . . . . . . . . . . . . . . . . . . . . .   14


ARTICLE 11. DEFERRALS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   15

ARTICLE 12. RIGHTS OF PARTICIPANTS  . . . . . . . . . . . . . . . . . . . . . . .   15

    12.1 Employment   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

                                              ii<PAGE>
   12.2 Participation  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15


ARTICLE 13. CHANGE IN CONTROL . . . . . . . . . . . . . . . . . . . . . . . . . .   15

   13.1 Occurrence   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  15

   13.2 Definition   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16

   13.3 Pooling of Interests Accounting  . . . . . . . . . . . . . . . . . . . . . .17

ARTICLE 14. AMENDMENT, MODIFICATION AND TERMINATION . . . . . . . . . . . . . . .   17

   14.1 Amendment, Modification and Termination  . . . . . . . . . . . . . . . . . .17

   14.2 Grants or Awards Previously Granted  . . . . . . . . . . . . . . . . . . . .17

   14.3 Compliance With Code Section 162(m).   . . . . . . . . . . . . . . . . . . .18

ARTICLE 15. WITHHOLDING . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   18

   15.1 Tax Withholding  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  18

   15.2 Share Withholding  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18


ARTICLE 16. SUCCESSORS  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   18

ARTICLE 17. LEGAL CONSTRUCTION  . . . . . . . . . . . . . . . . . . . . . . . . .   18

   17.1 Gender and Number  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18

   17.2 Severability   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19

   17.3 Requirements of Law  . . . . . . . . . . . . . . . . . . . . . . . . . . . .19

   17.4 Regulatory Approvals and Listing   . . . . . . . . . . . . . . . . . . . . .19

   17.5 Securities Law Compliance  . . . . . . . . . . . . . . . . . . . . . . . . .19

   17.6 Governing Law  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19

   17.7 Disputes and Expenses  . . . . . . . . . . . . . . . . . . . . . . . . . .  19

</TABLE>                                              iii
<PAGE>

                         INNOTRAC CORPORATION
                 Stock Option and Incentive Award Plan


ARTICLE 1.     ESTABLISHMENT, PURPOSE, AND DURATION

     1.1  ESTABLISHMENT OF THE PLAN.   Innotrac Corporation, a Georgia
corporation  (hereinafter  referred  to  as   the  "Company"),  hereby
establishes  a  stock option  and incentive  award  plan known  as the
"Innotrac  Corporation Stock  Option  and Incentive  Award Plan"  (the
"Plan"), as set forth in this document.  The Plan permits the grant of
Non-qualified Stock Options and Incentive Stock Options, and the award
of   Stock   Appreciation   Rights,  Stock   Awards   (restricted   or
unrestricted), and Performance Shares.

     The   Plan  shall  become effective  on  November 24,  1997  (the
"Effective  Date") and shall remain  in effect as  provided in Section
1.3.  The Plan and  all action taken pursuant thereto gives  effect to
the  70.58823 for one  stock split  of the  Company that  was approved
simultaneously with the approval of the Plan.

     1.2  PURPOSES OF  THE PLAN.   The  purposes of  the  Plan are  to
promote greater stock ownership  in the Company by those  Participants
who are  principally responsible for  its future growth  and continued
success; to more closely  link the personal interests  of Participants
to  those of the Company's shareholders; and to provide flexibility to
the  Company  in  its ability  to  motivate,  attract  and retain  the
services of  Participants upon whose judgment,  initiative and special
effort the continued success of the Company depends.

     1.3  DURATION  OF THE  PLAN.   The  Plan  shall commence  on  the
Effective  Date, and shall remain  in effect, subject  to the right of
the Board  of Directors to  amend or  terminate the Plan  at any  time
pursuant  to Article  14,  until the  day prior  to  the tenth  (10th)
anniversary of the Effective Date.


ARTICLE 2.     Definitions

     Whenever  used in  the Plan  the following  terms shall  have the
meanings  set forth  below  and, when  the  meaning is  intended,  the
initial letter of the word is capitalized:

     (a)  "Award" means, individually or collectively, any award under
          this  Plan of  Stock Appreciation  Rights, Stock  Awards, or
          Performance Shares.

     (b)  "Award Agreement"  or "Option Agreement" means  an agreement
          entered into  by each  Participant and the  Company, setting
          forth as applicable, the  terms and provisions applicable to
          Grants or Awards made to Participants under this Plan.

     (c)  "Beneficial Owner" or "Beneficial  Ownership" shall have the
          meaning ascribed to such  term in Rule 13d-3 of  the General
          Rules and Regulations under the Exchange Act.

                                  -1-

<PAGE>
     (d)  "Board" or "Board of Directors" means the Board of Directors
          of the Company.

     (e)  "Cause"  means:   (i)  with respect  to  the Company  or any
          Subsidiary which  employs the  Participant or for  which the
          Participant  primarily performs services,  the commission by
          the Participant  of an act of fraud,  embezzlement, theft or
          proven  dishonesty, or  any  other illegal  act or  practice
          (whether  or  not  resulting   in  criminal  prosecution  or
          conviction),  or any  act  or practice  which the  Committee
          shall,  in  good  faith,  deem  to  have  resulted   in  the
          Participant's becoming unbondable under the Company's or the
          Subsidiary's fidelity bond; (ii) the willful engaging by the
          Participant in misconduct which  is deemed by the Committee,
          in  good faith, to be materially injurious to the Company or
          any  Subsidiary,  monetarily  or  otherwise;  or  (iii)  the
          willful  and continued  failure or  habitual neglect  by the
          Participant to  perform his duties  with the Company  or the
          Subsidiary  substantially in  accordance with  the operating
          and personnel policies and procedures of the Company  or the
          Subsidiary generally applicable to all their employees.  For
          purposes of  this  Plan, no  act or  failure to  act by  the
          Participant shall be  deemed to be "willful"  unless done or
          omitted  to be done by the Participant not in good faith and
          without reasonable belief  that the Participant's action  or
          omission  was in the best interest of the Company and/or the
          Subsidiary.     Notwithstanding   the  foregoing,   if   the
          Participant has entered into an employment agreement that is
          binding as  of the date  of employment  termination, and  if
          such   employment  agreement   defines  "Cause,"   then  the
          definition  of "Cause" in such  agreement shall apply to the
          Participant in this Plan.  "Cause" under either (i), (ii) or
          (iii) shall be determined by the Committee.

     (f)  "Change  in Control" has the meaning set forth in Article 13
          of this Plan.

     (g)  "Code" means the Internal Revenue Code of 1986, as amended
          from time to time.

     (h)  "Committee" means: (i) the committee appointed by the Board
          to administer the Plan with respect to Grants or Awards, as
          specified in Article 3; or (ii) in the absence of such
          appointment, the Board itself.

     (i)  "Company" means Innotrac Corporation, a Georgia corporation,
          or any successor thereto, as provided in Article 16.

     (j)  "Director" means any individual who is a member of the Board
          of Directors of the Company.

     (k)  "Disability" shall have the meaning ascribed to such term in
          the Company's long-term disability plan covering the
          Participant, or in the absence of such plan, a meaning
          consistent with Section 22(e) (3) of the Code.

     (l)  "Employee" means any full-time, salaried employee of the
          Company, or of any of the Company's Subsidiaries.

                                  -2-
<PAGE>

     (m)  "Effective Date" shall have the meaning ascribed to such
          term in Section 1.1.

     (n)  "Exchange Act" means the Securities Exchange Act of 1934, as
          amended from time to time, or any successor act thereto.

     (o)  "Fair Market Value" shall be determined as follows:

          (i)  If,  on the relevant date,  the Shares are  traded on a
               national  or  regional securities  exchange  or on  The
               NASDAQ National Market  System and closing sale  prices
               for  the Shares are customarily quoted, on the basis of
               the quoted closing sale  price or, if there is  no such
               sale on  the relevant date,  then on the  last previous
               day on which a sale was reported;

          (ii) If,  on the relevant date, the Shares are not listed on
               any  securities  exchange  or  traded   on  the  NASDAQ
               National  Market System  but the  Shares  otherwise are
               publicly traded  and  reported by  NASDAQ (but  closing
               sale prices  for the Shares are  not customary quoted),
               on  the basis of the  mean between the  closing bid and
               asked quotations in  such other over-the-counter market
               as  reported by  NASDAQ; but  if there  are no  bid and
               asked  quotations in  the  over-the-counter  market  as
               reported by  NASDAQ on that date, then the mean between
               the closing  bid and asked quotations  in the over-the-
               counter  market  as  reported  by NASDAQ  on  the  last
               previous day such bid and asked prices were quoted; and

          (iii)     If,  on  the relevant  date,  the  Shares are  not
               publicly traded  as described  in (i)  or (ii),  on the
               basis of the good faith determination of the Committee.

     (p)  "Grant" means, individually or collectively, any grant under
          this Plan of Non-qualified  Stock Options or Incentive Stock
          Options.

     (q)  "Incentive  Stock  Option"  or  "ISO"  means  an  option  to
          purchase Shares granted under  Article 6 which is designated
          as an Incentive  Stock Option  and is intended  to meet  the
          requirements of Section 422 of the Code.

     (r)  "Insider"  shall mean  an Employee  who is, on  the relevant
          date, an officer or a Director; or a beneficial owner of ten
          percent (10%) or more  of any class of the  Company's equity
          securities that is registered pursuant to Section 12  of the
          Exchange Act,  all  as  defined  under  Section  16  of  the
          Exchange Act.

     (s)  "Named Executive Officer" means a Participant who, as of the
          date of vesting and/or payout of an Award or Grant is one of
          the  group  of  "covered   employees,"  as  defined  in  the
          regulations promulgated  under Code  Section 162(m), or  any
          successor statute.

                                  -3-

<PAGE>
     (t)  "Non-qualified Stock  Option" or  "NQSO" means an  option to
          purchase Shares granted  under Article 6,  and which is  not
          intended to meet the requirements of Code Section 422.

     (u)  "Option" means an Incentive  Stock Option or a Non-qualified
          Stock Option.

     (v)  "Option  Price"  means the  price at  which  a Share  may be
          purchased  by  a  Participant  Pursuant  to  an  Option,  as
          determined by the Committee.

     (w)  "Participant"  means any  Director or  Employee, independent
          contractor, adviser, or consultant to the Company who has an
          outstanding Grant or Award made under the Plan.

     (x)  "Performance Share" means an Award granted to a Participant,
          as described in Article 9 hereof.

     (y)  "Retirement,"   "Normal   Retirement   Age,"   and   "Normal
          Retirement Date"  shall have  the meanings ascribed  to such
          terms in the Innotrac Corporation  Employee Retirement Plan,
          or any successor plan thereto.

     (z)  "Restricted  Stock"  means  restricted  Shares   awarded  in
          accordance  with  the terms  of  Article  8  and  the  other
          provisions of the Plan.

     (aa) "SAR  Award  Value"  means,  as  applied  to  a  SAR granted
          independent of an Option,  such amount which may be  greater
          than 100% but not less than 100% of the Fair Market Value of
          a Share on the date the SAR is granted, as shall be fixed by
          the Committee.

     (ab) "Shares" means the shares of Common Stock of the Company.

     (ac) "Stock   Award"   means   Shares   (whether   restricted  or
          unrestricted) awarded  under the provisions of  Article 8 of
          the Plan.

     (ad) "Stock Appreciation Rights" or  "SAR" means an Award  of the
          right to receive  an amount  based upon an  increase in  the
          Fair Market Value of the Shares.

     (ae) "Subsidiary"  means  any  corporation, partnership,  limited
          liability company,  joint venture  or other entity  in which
          the Company has a majority voting interest, either direct or
          indirect.   With  respect to  a Participant, the  term shall
          refer to the Subsidiary  for which the Participant primarily
          performs services.

                                  -4-
<PAGE>
ARTICLE 3.     ADMINISTRATION

     3.1  THE  COMMITTEE.    The  Plan shall  be  administered  by the
Compensation Committee of  the Board, or  by any substitute  Committee
appointed by the  Board that  is granted authority  to administer  the
Plan.  Qualified members of the Committee shall be appointed from time
to  time  by, and  shall  serve at  the  discretion of,  the  Board of
Directors.    In  the  absence  of  any  such  appointment  or  if  no
Compensation  Committee   is  then   empowered,  the  Plan   shall  be
administered by the Board.

     3.2  AUTHORITY  OF THE COMMITTEE.   Subject to  the provisions of
the  Plan the Committee shall have  full and exclusive power to select
Participants  who shall participate in  the Plan (who  may change from
year  to year);  determine the  size and  types of  Awards or  Grants;
determine the terms  and conditions of  Awards or  Grants in a  manner
consistent  with  the  Plan  (including  vesting  provisions  and  the
duration of the Awards or Grants); construe and interpret the Plan and
any agreement  or instrument entered  into under the  Plan; establish,
amend or  waive rules and  regulations for the  Plan's administration;
and (subject  to the  provisions of  Article 14)  amend the  terms and
conditions of any outstanding Award or Grant to  the extent such terms
and  conditions are within the discretion of the Committee as provided
in   the  Plan.    Further,   the  Committee  shall   make  all  other
determinations which may be necessary  or advisable in the Committee's
opinion for the administration of the Plan.

     3.3  COMMITTEE  DECISIONS   BINDING.    All   determinations  and
decisions  made by the Committee pursuant to Paragraph 3.2 above shall
be  final, conclusive and binding on the Company and the Participants,
their estates and beneficiaries.


ARTICLE 4.     SHARES SUBJECT TO THE PLAN

     4.1  NUMBER OF  SHARES.   Subject  to adjustment  as provided  in
Section 4.3, the gross number of Shares available for Awards or Grants
under  the plan  shall  be Eight  Hundred  Thousand (800,000)  Shares.
These  Shares may,  in  the  discretion  of  the  Company,  be  either
authorized but unissued Shares  or Shares purchased by the  Company on
the open market.

     The following rules shall apply for purposes of the determination
of the number of Shares available for Grant or Award under the Plan:

          (a)  The number  of Shares underlying any  outstanding Stock
               Option, SAR,  or Stock  Award shall be  counted against
               the gross number of Plan shares authorized to be issued
               under the Plan regardless of its vested status.

          (b)  The Committee shall determine the appropriate number of
               Shares to deduct against the gross number of authorized
               shares  in connection  with  the  award of  Performance
               Shares.

     4.2  LAPSED GRANTS  OR AWARDS.  If any  Award or Grant made under
this Plan is canceled,  terminates, expires or lapses for  any reason,
any Shares subject to such Award or Grant shall again be available for
issue under the Plan.  However, in the event that prior to the Award's
or Grant's cancellation, termination,  expiration or lapse, the holder

                                  -5-
<PAGE>
of the  Award or Grant at any  time received one or  more "benefits of
ownership"  pursuant to such Award  (as defined by  the Securities and
Exchange  Commission,   pursuant  to   any   rule  or   interpretation
promulgated  under Section 16 of the Exchange Act), the Shares subject
to such Award or Grant shall not be made available for issue under the
Plan.

     4.3  ADJUSTMENTS IN NUMBER OF  PLAN SHARES.  In the  event of any
change  in  corporate  capitalization (such  as  a  stock  split or  a
corporate  transaction, such as any merger, consolidation, separation,
including  a spin-off, or other  distribution of stock  or property of
the Company,  any reorganization  [whether or not  such reorganization
comes within the  definition of such term in Code  Section 368] or any
partial  or  complete liquidation  of  the  Company)  and  to  prevent
dilution or enlargement of  rights under this Plan, an  adjustment, as
the Committee shall in its sole discretion determine to be appropriate
and  equitable, shall be made in the  number and class of Shares which
may be delivered under the Plan and in the  number and class of and/or
price of Shares subject to outstanding Awards or Grants made under the
Plan; provided however, that the number  of Plan Shares subject to any
Award or Grant shall always be  a whole number and the Committee shall
make such  adjustments as are necessary to  insure Awards or Grants of
whole Shares.   In no  event will  any such  adjustment be  made as  a
result  of the consolidation of  the Company with  IELC, Inc., HomeTel
Systems, Inc., SellTel #1, Inc.,  RenTel #1, Inc., HomeTel  Providers,
Inc., SellTel #2, LLC, RenTel #2, LLC, and HomeTel Providers Partners,
L.P.  that  is  contemplated to  take  place  in  connection with  the
Company's initial public offering of its securities.


ARTICLE 5.     Eligibility and Participation

     Any   Director  or  key  Employee  of  the  Company,  or  of  any
Subsidiary, or  any independent contractor, adviser,  or consultant to
the Company or any Subsidiary, whose judgment, initiative and  efforts
contribute  or  may  be  expected  to  contribute  materially  to  the
successful performance  of the Company  and its Subsidiaries  shall be
eligible to receive an Award or Grant under the Plan.   In determining
the Participants  to whom  such an  Award or Grant  will be  made, the
Committee shall take  into account the duties and  responsibilities of
the respective Participants, their present and potential contributions
to the  success of the  Company and  its Subsidiaries, and  such other
factors  as  the  Committee  shall deem  relevant  in  connection with
accomplishing the purpose of the Plan.   No person who is a  member of
the Committee shall be eligible to receive an Award or Grant under the
Plan while so serving.


ARTICLE 6.     Stock Options

     6.1  GRANT  OF OPTIONS.  Subject  to the terms  and provisions of
the Plan, Options may be granted to Participants from time to time, as
determined by the Committee.  The Committee shall have sole discretion
in  determining the number of Shares underlying each Option granted to
a Participant; provided, however, that in the case of any  ISO granted
under the Plan,  the aggregate  Fair Market Value  (determined at  the
time  such  Option is  granted)  of  the  Shares  to  which  ISOs  are
exercisable  for the first time by the Participant during any calendar
year (under the Plan and all other incentive stock option plans of the
Company  and any  Subsidiary) shall  not exceed  One Hundred  Thousand
United States Dollars ($100,000).


                                  -6-
<PAGE>
     The  Committee  may  grant   a  Participant  ISOs,  NQSOs  or   a
combination  thereof, and may vary such Grants among Participants.  In
no event however, shall  any Participant who owns (within  the meaning
of Section  424(d) of  the Code),  at the time  he would  otherwise be
granted  an Option to purchase Shares, stock of the Company possessing
more than ten percent (10%) of the total combined voting  power of all
classes of  stock of the Company  be eligible to receive  an Incentive
Stock Option to purchase Shares hereunder.

     The  maximum number  of Shares  subject to  Options which  can be
granted under the  Plan during  a 12-month period  to any  Participant
including a Named Executive Officer  is Two Hundred Thousand (200,000)
Shares;  provided, however, that  the maximum number  of Option Shares
available for grant to a Participant during any 12-month period should
be  correspondingly reduced by the number of Shares underlying any SAR
Awards made under Article  7 hereof to the Participant during the same
period.

     6.2  OPTION  AGREEMENT.  Each Option granted under the Plan shall
be  evidenced by  an Option  Agreement that  shall specify  the Option
Price, the duration  of the Option, the number of  Shares to which the
Option  pertains  and  such  other provision  as  the  Committee shall
determine.  The Option  Agreement  shall further  specify whether  the
Option is  intended to be  an ISO within  the meaning of  Code Section
422, or an NQSO, which is not intended to fall under the provisions of
Code  Section 422.   The failure  to so  specify shall  not impair the
treatment of an Option as an ISO if it otherwise so qualifies.

     6.3  OPTION PRICE.  The  Option Price for each ISO  granted under
this Article 6 shall be not less than the Fair Market Value of a Share
on the  date the  ISO  is granted.   The  Option Price  of each  Share
underlying a  NQSO shall  be established by  the Committee, but  in no
event shall such  price be less than eighty-five percent  (85%) of the
Fair Market Value (or  such higher percentage of Fair Market  Value as
may be established by Internal Revenue Service rules or regulations as
the  limit  for  granting  discounted stock  options  without  causing
immediate tax  consequences to the Participant) of a Share on the date
the Option is granted.

     6.4  DURATION  OF OPTIONS.  Each Option shall expire at such time
as  the  Committee shall  determine at  the  time of  grant; provided,
however, that no  Options shall  be exercisable later  than the  tenth
(10th)  anniversary of  its grant.   Notwithstanding  anything to  the
contrary herein or in any Option Agreement, if at the  time of vesting
of the Option, the Shares of  the Company are not registered under the
Exchange Act, or the Shares  are not publicly traded on a  national or
regional  securities exchange, on The  NASDAQ Stock Market,  or in the
over-the-counter  market, then  such Option  expires ninety  days (90)
after the date of  vesting, unless the Shares are registered or become
publicly traded within that ninety (90) day period.

     6.5  EXERCISE OF OPTIONS.   Options granted under  the Plan shall
be subject to such  vesting schedules and exercise periods,  and other
restrictions  and conditions, as the Committee  shall in each instance
approve, which  need  not be  the  same for  each  Grant or  for  each
Participant.   Except as the  Committee may otherwise provide, Options
granted  under this Plan shall  not generally be  exercisable prior to
six (6) months following the date of grant.

                                 -7-<PAGE>
     6.6  PAYMENT.   Options shall be  exercised by the  delivery of a
written notice of exercise to the Company, setting forth the number of
Shares   with  respect  to  which  the  Option  is  to  be  exercised,
accompanied by full  payment for the  Shares.  The  Option Price  upon
exercise of any Option shall be payable to the Company in full either:
(a) in cash,  or (b) by tendering previously acquired Shares having an
aggregate Fair Market Value at the time of exercise equal to the total
Option  Price (provided that the  Shares which are  tendered must have
been  held by the Participant for the  period required by law, if any,
prior  to their  tender to  satisfy  the Option  Price), or  (c) by  a
combination of  (a) and (b).   The  Committee also may  allow cashless
exercises, subject  to applicable  securities law restrictions,  or by
any other means which  the Committee determines to be  consistent with
the Plan's purpose and applicable law.

     As soon as practicable after receipt of a written notification of
exercise  and  full  payment,   the  Company  shall  deliver   to  the
Participant,  in  the Participant's  name,  Share  certificates in  an
appropriate amount based upon the number of Shares purchased under the
Option(s).

     6.7  TERMINATION  OF  EMPLOYMENT  DUE  TO  DEATH,  DISABILITY  OR
RETIREMENT.   Unless otherwise provided by the Committee in the Option
Agreement,  the  following  rules shall  apply  in  the  event of  the
Participant's termination  of employment  due to death,  Disability or
Retirement:

          (A)  TERMINATION  BY DEATH.   In  the event  the Participant
               dies  while actively employed, all outstanding unvested
               Options granted  to that Participant  shall immediately
               vest,  and thereafter  all vested Options  shall remain
               exercisable at any time prior to their expiration date,
               or for two (2) years after the date of death, whichever
               period is shorter, by (i)  such person(s) as shall have
               been named as the  Participant's beneficiary, (ii) such
               person(s) that  have acquired the  Participant's rights
               under  such Options by will  or by the  laws of descent
               and  distribution, or (iii) the Participant's estate or
               representative of the Participant's estate.

          (B)  TERMINATION BY DISABILITY.  In the event the employment
               of  the   Participant  is   terminated  by   reason  of
               Disability, all outstanding unvested Options granted to
               the Participant  shall immediately vest as  of the date
               the Committee  determines the definition  of Disability
               to  have  been  satisfied,  and thereafter  all  vested
               Options shall  remain exercisable at any  time prior to
               their expiration  date, or for  one (1) year  after the
               date that  the Committee  determines the  definition of
               Disability to have been satisfied, whichever period  is
               shorter.

          (C)  TERMINATION BY RETIREMENT.  In the event the employment
               of  the   Participant  is   terminated  by  reason   of
               Retirement the Participant shall be entitled to prorata
               vesting  of  all  outstanding unvested  Options.    The
               prorata vesting  shall be determined  by the Committee,
               in  its sole discretion,  and shall  be based  upon the
               length of  time that the Participant  held the unvested

                                -8-<PAGE>
               Options relative  to the vesting period  for each Grant
               of  outstanding  unvested  Options.    Upon  Retirement
               vested Options  shall  remain exercisable  at any  time
               prior to  their expiration date,  or for  one (1)  year
               after  the  effective  date  of  Retirement,  whichever
               period is shorter.

     6.8  TERMINATION OF EMPLOYMENT FOR OTHER REASONS.  In the event a
Participant's employment  is terminated  by the Company  or Subsidiary
for  Cause,  the  Participant's  right  to  exercise any  then  vested
outstanding  Options  shall  expire immediately  upon  termination  of
employment.   If the  Participant's employment  is  terminated by  the
Company or  Subsidiary without  Cause, or the  Participant voluntarily
terminates  his employment,  any  Options vested  as  of his  date  of
termination shall  remain  exercisable  at  any time  prior  to  their
expiration date or for three (3) months after his date  of termination
of employment, whichever period is shorter.

     6.9  NONTRANSFERABILITY   OF  OPTIONS.     Unless  the  Committee
provides otherwise in  the Option Agreement,  no Option granted  under
the  Plan may  be sold,  transferred, pledged, assigned,  or otherwise
alienated or  hypothecated,  other than  by  will or  by  the laws  of
descent and distribution,  and any attempt  to sell transfer,  pledge,
assign  or otherwise alienate or  hypothecate an Option  shall be null
and  void and of  no force  or effect,  and all  Options granted  to a
Participant  under the  Plan shall  be exercisable  during his  or her
lifetime only by such Participant.


ARTICLE 7.     STOCK APPRECIATION RIGHTS

     7.1  GRANT  OF SAR.   Stock  Appreciation Rights  or SARs  may be
awarded  in conjunction with, or  in addition to,  any Options granted
under the  Plan, or may be  awarded under the Plan  independent of any
Option.  Nothing shall preclude the award on the same day an Option is
granted  (with  or without  related SARs)  of  SARs independent  of an
Option.   SARs  granted in  conjunction with,  or in  addition to,  an
Option may be granted either at the time of the Grant of the Option or
any time  thereafter during the term  of the Option.   SARs awarded in
conjunction with an  Option shall  entitle the holder  of the  related
Option, upon exercise, in whole or in part, of the  SARs, to surrender
the Option, or any portion thereof, to  the extent unexercised, and to
receive a  number  of Shares  determined  pursuant to  subsection  7.3
below.   Such Option shall, to the  extent so surrendered, cease to be
exercisable.

     The maximum number of Shares underlying SARs which can be awarded
under the Plan during any 12-month period to any Participant including
a Named  Executive Officer is  Two Hundred Thousand  (200,000) Shares;
provided, however, that  the maximum  number of  Shares available  for
award  to   a  Participant  during   any  12-month  period   shall  be
correspondingly reduced  by the  number of Shares  subject to  Options
granted to the Participant during the same period.

     7.2  AWARD  AGREEMENT.  SARs shall  be subject to  such terms and
conditions not inconsistent with the  Plan as shall from time  to time
be approved by the Committee and to the following:

                                  -9-

<PAGE>
          (a)  SARs  granted in  conjunction with  an Option  shall be
               exercisable at  such time or  times and to  the extent,
               but only to the  extent, that the Option to  which they
               relate shall be exercisable.

          (b)  SARs not granted in conjunction with an Option shall be
               exercisable at such time or  times as may be determined
               by the Committee  at the  time of grant,  but shall  be
               subject to the same restrictions and other rules as  to
               duration, transferability, and exercisability  that are
               set out for Options in Article 6 above.

     7.3  EXERCISE OF SARS.    (a)  Upon exercise  of SARs, the holder
thereof shall  be entitled to receive a number of Shares which have an
aggregate Fair  Market Value  on the  date  of exercise  equal to  the
amount by which the  Fair Market Value per share  of one Share on  the
date of such exercise shall  exceed (i) in the case of SARs granted in
conjunction with an  Option or in  addition to  an Option, the  Option
price per Share of  the related Option,  or (ii) in  the case of  SARs
unrelated to an  Option, its SAR Grant Value,  in each case multiplied
by the  number of Shares in respect of which  the SARs shall have been
exercised.

     (b)  All or any part of the obligation arising out of an exercise
of SARs, whether or not such rights are granted in conjunction with an
Option,  may in the sole  discretion of the  Committee (and consistent
with the requirements of Rule 16b-3 of the Exchange Act) be settled by
the payment  of cash equal to  the aggregate Fair Market  Value of the
Shares that would  otherwise have been delivered  under subsection (a)
above.

     (c)  To the  extent  that SARs  granted  in conjunction  with  an
Option  shall  be exercisable  and  whether the  obligation  upon such
exercise shall be discharged by the  delivery of Shares or the payment
of cash the Option in  connection with which such SAR shall  have been
granted shall be deemed to have been exercised for the  purpose of the
maximum share limitation set forth in the Plan.

     (d)  To  the  extent  that  SARs  granted   in  addition  to,  or
independent  of,  an  Option  shall  be  exercised  and   whether  the
obligation upon such exercise  shall be discharged by the  delivery of
Shares  or the  payment of cash,  the number  of Shares  in respect of
which the  SARs shall have been exercised shall be charged against the
maximum share limitation set forth in the Plan.


ARTICLE 8.     STOCK AWARDS - RESTRICTED AND UNRESTRICTED

     8.1  AWARD.    The  Committee  may  from  time  to  time  in  its
discretion make  Stock Awards  to Participants  and may  determine the
number  of Shares to  be awarded.   The Committee shall  determine the
terms and conditions of, and the amount of payment, if any, to be made
by the Participant for such Stock Award.  An Award of Restricted Stock
may  require  the Participant  to pay  for  such Shares  of Restricted
Stock, but the Committee may establish a price below Fair Market Value
at  which the Participant can purchase the Shares of Restricted Stock.
Each Award of Restricted Stock will be evidenced by an Award Agreement
containing  terms and conditions not inconsistent with the Plan as the
Committee shall determine to be appropriate in its sole discretion.

                                  -10-
<PAGE>
     The maximum  number of Shares  that may be awarded  under a Stock
Award  (whether  restricted  or  unrestricted) to  a  Named  Executive
Officer  during any 12-month period  is Two Hundred Thousand (200,000)
Shares.

     8.2  RESTRICTED PERIOD; LAPSE  OF RESTRICTIONS.   At the time  an
Award of Restricted  Stock is  made, the Committee  shall establish  a
period or periods of time (the "Restricted Period") applicable to such
Award which, unless  the Committee  otherwise provides,  shall not  be
less than  six (6) months.   Subject to  the other provisions  of this
Section 8, at the end of the Restricted Period all  restrictions shall
lapse and the Restricted Stock shall vest in the Participant.   At the
time an Award is made, the Committee may, in its discretion, prescribe
conditions  for  the  incremental  lapse of  restrictions  during  the
Restricted  Period and  for the lapse  or termination  of restrictions
upon  the occurrence of other conditions  in addition to or other than
the  expiration of the  Restricted Period with  respect to all  or any
portion of the Restricted Stock.   Such conditions may, but  need not,
include without limitation:

          (a)  The death, Disability or  Retirement of the Employee to
               whom Restricted Stock is awarded, or

          (b)  The occurrence of a Change in Control.

The Committee may also,   in its discretion, shorten or  terminate the
Restricted  Period,  or  waive   any  conditions  for  the   lapse  or
termination of restrictions with respect to all or any portion of  the
Restricted Stock at any time after the date the Award is made.

     8.3  RIGHTS  OF  RESTRICTED  STOCK HOLDER;  LIMITATIONS  THEREON.
Upon   an  Award  of   Restricted  Stock,  a   stock  certificate  (or
certificates) representing  the number  of Shares of  Restricted Stock
granted to  the Participant shall  be registered in  the Participant's
name and shall be held in custody by the Company or a bank selected by
the  Committee   for  the  Participant's  account.     Following  such
registration, the Participant shall have the rights and  privileges of
a  shareholder as  to such  Restricted Stock,  including the  right to
receive dividends and  to vote such  Restricted Stock, provided  that,
the right to receive cash dividends shall be the right to receive such
dividends  either in cash currently or by payment in Restricted Stock,
as  the Committee  shall  determine,  and  provided further  that  the
following restrictions shall apply:

          (a)  The Participant shall not be entitled  to delivery of a
               certificate until  the expiration or termination of the
               Restricted  Period for the  Shares represented  by such
               certificate and  the satisfaction of any  and all other
               conditions prescribed by the Committee;

                                  -11-<PAGE>
          (b)  None  of the  Shares of Restricted  Stock may  be sold,
               transferred, assigned, pledged, or otherwise encumbered
               or disposed  of during the Restricted  Period and until
               the  satisfaction  of  any  and  all  other  conditions
               prescribed by the Committee; and

          (c)  All of  the Shares  of Restricted  Stock that have  not
               vested  shall  be  forfeited  and  all  rights  of  the
               Participant to such  Shares of  Restricted Stock  shall
               terminate without further obligation on the part of the
               Company,  unless the Participant  has remained  a full-

                                     -11-
<PAGE>
               time   employee  of   the  Company,   or  any   of  its
               Subsidiaries,  until the  expiration or  termination of
               the Restricted  Period and the satisfaction  of any and
               all   other  conditions  prescribed  by  the  Committee
               applicable to  such Shares  of Restricted Stock.   Upon
               the forfeiture of any  Shares of Restricted Stock, such
               forfeited  Shares shall  be transferred to  the Company
               without, further action by the Participant.

     With  respect to any Shares  received as a  result of adjustments
under Section 4.3  hereof and any Shares received with respect to cash
dividends declared on Restricted Stock, the Participant shall have the
same rights and privileges,  and be subject to the  same restrictions,
as are set forth in this Section 8.

     8.4  DELIVERY  OF UNRESTRICTED  SHARES.   Upon the  expiration or
termination  of the  Restricted  Period for  any Shares  of Restricted
Stock  and the satisfaction of any and all other conditions prescribed
by the  Committee,  the  restrictions applicable  to  such  Shares  of
Restricted Stock shall lapse and a stock certificate for the number of
Shares of Restricted Stock with respect to which the restrictions have
lapsed  shall be delivered, free  of all such  restrictions except any
that may  be imposed by  law, to the  holder of the  Restricted Stock.
The Company shall not be required to  deliver any fractional Share but
will pay, in lieu thereof, the Fair Market Value (determined as of the
date  the restrictions lapse) of  such fractional share  to the holder
thereof.   Prior to or concurrently with the delivery of a certificate
for Restricted Stock, the  holder shall be required  to pay an  amount
necessary  to satisfy  any  applicable federal,  state  and local  tax
requirements as set out in Article 15 below.

     8.5  NONASSIGNABILITY OF RESTRICTED STOCK.   Unless the Committee
provides otherwise in  the Award Agreement, no Award of, nor any right
or interest of a Participant in or to any Restricted Stock,  or in any
instrument evidencing  any Award of  Restricted Stock under  the Plan,
may be assigned, encumbered or transferred except, in the event of the
death  of  a  Participant,  by  will  or  the  laws  of  descent   and
distribution.


ARTICLE 9.     PERFORMANCE SHARES

     9.1  GRANT  OF PERFORMANCE SHARES.   Subject to the  terms of the
Plan, Performance Shares may  be granted to Participants from  time to
time for no payment.  The  Committee shall have complete discretion in
determining  the   number  of  Performance  Shares   granted  to  each
Participant; provided,  however, that  unless and until  the Company's
shareholders vote to change the  maximum number of Performance  Shares
that may be earned by any one Named Executive Officer  (subject to the
terms of Article 14  hereof), none of the Named Executive Officers may
earn more than Two Hundred  Thousand (200,000) Performance Shares with
respect to any performance period.

                                  -12-<PAGE>
     9.2  VALUE OF  PERFORMANCE SHARES.  Each  Performance Share shall
have a value equal to the Fair Market Value of a Share on the date the
Performance  Share is  earned.   The Committee  shall set  performance
goals in its discretion  which, depending on the extent to  which they
are met, will determine the number of Performance Shares  that will be
earned  by the  Participants.    The  time  period  during  which  the
performance  goals must be met shall be called a "performance period."
Performance periods shall, in all cases, equal or exceed two (2) years
in  length.   The  performance  goals  shall  be  established  at  the
beginning of the performance period (or within such time period as  is
permitted by Code Section 162(m) and the regulations thereunder).

     The  Committee  will  select   one  or  more  of   the  following
performance  measures for purposes of  Awards under the  Plan to Named
Executive  Officers:  total  shareholder  return,  average  return  on
assets,  average return on equity,  average growth in assets, increase
in operating earnings per share, increase  in book value per share  of
Common  Stock, and ratio  of operating revenue  to operating overhead.
The Committee, in its sole discretion, may assign the relative weights
to  be  given  to  each  performance  measure  selected  by it.    For
Participants other  than Named Executive Officers,  the Committee may,
in its sole discretion,  select such performance measures  (from among
those described above or  other) as it may  deem appropriate, and  may
assign  the relative weights to  be given to  each performance measure
selected  by it.   The Committee may, in  its sole discretion, reserve
the right  to exclude  the effect  of extraordinary  and non-recurring
items from calculations involving any performance measure.

     In  the   event  that  applicable  tax   and/or  securities  laws
(including, but not limited to, Code Section  162(m) and Section 16 of
the  Exchange Act)  change  to  permit  the  Committee  to  alter  the
governing performance measures  without obtaining shareholder approval
of such changes, the Committee shall have sole discretion to make such
changes without obtaining shareholder approval.

     9.3  EARNING  OF   PERFORMANCE  SHARES.    After  the  applicable
performance period  has ended, the Committee shall  certify the extent
to  which the established performance  goals have been  achieved.  The
Committee may increase or decrease the amount of any Performance Share
Award otherwise payable  to a Participant under this Article  9 if, in
the Committee's  view, the Company's financial  performance during the
relevant performance period justifies  such adjustment, whether or not
any  one or  more  of  the  established  performance  goals  has  been
achieved;  provided,  however,  that   the  Committee  shall  have  no
discretion to  increase  the amount  of  any Performance  Share  Award
otherwise payable to a Named Executive Officer under this Article 9.

     9.4  FORM AND TIMING OF PAYMENT OF PERFORMANCE SHARES.  Except as
otherwise provided in Article 13 hereof  payment of earned Performance
Shares shall be made in a  single lump sum as soon as  practical after
the  end of the  performance period to  which the Award  relates.  The
Committee,  in its sole discretion,  may pay earned Performance Shares
in  the form of cash or in Shares  (or in a combination thereof) which
have, as of the last day of the performance period, an aggregate value
equal to the Fair Market Value of the earned Performance Shares.

                                  -13-<PAGE>
     9.5  TERMINATION  OF  EMPLOYMENT  DUE  TO  DEATH,  DISABILITY  OR
RETIREMENT  OR BY  THE  COMPANY  WITHOUT  CAUSE.    Unless  the  Award
Agreement  provides  otherwise,  in  the  event  the  employment of  a
Participant is terminated by reason of death, Disability or Retirement
or  by  the Company  without Cause  during  a performance  period, the
Participant shall be entitled to a prorated payout with respect to the
unearned Performance Shares.  The prorated payout  shall be determined
by the Committee, in its sole discretion, and shall be  based upon the
length of  time that  the Participant  held  the unearned  Performance
Shares  during  the performance  period  relative  to the  performance
period, and shall be the greater  of the target award prorated for the
applicable time  period, or the  payout earned on the  basis of actual
performance,   measured  by   the  achievement   of  the   established
performance  goals  prorated to  the time  of  his termination  due to
death, Disability or Retirement or by the Company without Cause.

     Payment  of  earned  Performance  Shares  to  Participants  whose
termination is due to Retirement or by the Company without Cause shall
be made at the same time payments are made to Participants who did not
terminate  employment   during  the  applicable   performance  period.
Payment of earned Performance Shares to Participants whose termination
is due to death or Disability shall be made as soon as practical after
the Participant's termination.

     9.6  TERMINATION  OF EMPLOYMENT  FOR  OTHER REASONS.   Except  as
provided in Article 13 and in the Award Agreement, in the event that a
Participant's employment  terminates during  a performance  period for
any reason other than those  reasons set forth in Section 9.5  hereof,
all unearned Performance Shares shall  be forfeited by the Participant
to the Company.

     9.7  NONTRANSFERABILITY.   Performance  Shares may  not  be sold,
transferred, pledged, assigned or otherwise alienated or hypothecated,
other  than by  will  or by  the  laws  of descent  and  distribution.
Further, a Participant's Performance Share rights under the Plan shall
be  exercisable   during  the  Participant's  lifetime   only  by  the
Participant or the Participant's legal representative.


ARTICLE 10.    Beneficiary Designation

     Each Participant under  the Plan may, from time to time, name any
beneficiary  or  beneficiaries  (who  may  be  named  contingently  or
successively) to whom any benefit under the Plan is to be paid in case
of his or  her death  before he  or she receives  any or  all of  such
benefit.  Each such designation shall revoke all prior designations by
the same Participant, shall be in a form prescribed by the Company and
shall be effective only when filed by the Participant in writing, with
the Company during the Participant's lifetime.   In the absence of any
such designation, benefits remaining unpaid at the Participant's death
shall be paid to the Participant's estate.


ARTICLE 11.    DEFERRALS

                                  -14-<PAGE>
     The Committee may permit  a Participant to defer to  another plan
or program such  Participant's receipt  of Shares or  cash that  would
otherwise  be due to such Participant by  virtue of the exercise of an
Option  or SAR,  the vesting  of Restricted  Stock or  the  earning of
Performance  Shares.   If any  such deferral  election is  required or
permitted,  the Committee  shall,  in its  sole discretion,  establish
rules and procedures for such payment deferrals.

ARTICLE 12.    RIGHTS OF PARTICIPANTS

     12.1 EMPLOYMENT.   Nothing in  the Plan  shall interfere  with or
limit in any way the right of the Company or a Subsidiary to terminate
any  Participant's  employment  at  any  time,  nor  confer  upon  any
Participant any  right to continue in  the employ of the  Company or a
Subsidiary.   For purpose  of the  Plan, transfer  of employment  of a
Participant  between the Company and  any one of  its Subsidiaries (or
between Subsidiaries) shall not be deemed a termination of employment.

     12.2 PARTICIPATION.  No  Employee  shall  have the  right  to  be
selected to receive an Award or Grant under this Plan, or, having been
so selected, to be selected to receive a future Award or Grant.


ARTICLE 13.    CHANGE IN CONTROL

     13.1 OCCURRENCE.    If  after  the initial  registration  of  the
Company's Shares with the  Securities and Exchange Commission pursuant
to the Exchange  Act, a Change in Control should  occur, and except as
provided in the Award  Agreement or Section 13.3, or  as prohibited by
the terms of Article 17 hereof, then:

          (a)  All  outstanding, unvested Options  and SARs granted or
               awarded to  Participants hereunder (or, in  the case of
               the  termination of  a  Participant by  the Company  or
               Subsidiary  other than  for  Cause,  to the  terminated
               Participant)  shall become fully vested and immediately
               exercisable;

          (b)  To the extent  provided by the  Committee in the  Award
               Agreement, the  earning of unearned  Performance Shares
               will  be based  upon  the target  award  levels or  the
               actual performance compared with  goals prorated to the
               date of the  Change in Control  or to  the date of  the
               Participant's termination by the Company  or Subsidiary
               other than  for Cause,  whichever provides the  greater
               amount.  Unearned Performance Shares outstanding at the
               time  of  a  Change in  Control  or  at the  time  of a
               Participant's  termination by the Company or Subsidiary
               other than for Cause  will be fully vested (subject  to
               the employment requirements  in the next  sentence) and
               will be payable  in Shares  or cash,  or a  combination
               thereof   as  determined   by  the   Committee.     The
               Participant  will  be  entitled  to  payment of  vested
               Performance Shares for a performance period only if (i)
               he remains  employed by  the Company or  Subsidiary (or

                                  -15-<PAGE>
               their respective successors) until  the date that would
               have been the  last day of  the performance period,  at
               which time the payment  of the Performance Shares shall
               be  made, or (ii) prior  to the end  of the performance
               period, his employment is  terminated by the Company or
               Subsidiary without Cause,  he terminates employment for
               a reason other than Cause or he retires (whether early,
               normal or late) under the Innotrac Corporation Employee
               Retirement Plan or any  successor plan thereto, dies or
               becomes  Disabled.  In  any of these  cases, payment of
               vested  Performance Shares  shall  be made  as soon  as
               possible   after   the   Participant    ceases   active
               employment.

          (c)  Unless  otherwise provided in  the Award Agreement, all
               restrictions  on an  Award  of  Restricted Stock  shall
               lapse and  such Restricted Stock shall  be delivered to
               the Participant in accordance with Section 8.4; and

          (d)  Subject to  Article 14 hereof the  Committee shall have
               the authority  to make any modifications  to the Awards
               or  Grants  as  determined   by  the  Committee  to  be
               appropriate before the effective  date of the Change in
               Control or the date of the Participant's termination by
               the Company or Subsidiary other than for Cause.

     13.2 DEFINITION.  For purposes of the Plan, a "Change in Control"
shall be deemed to have occurred if:

          (a)  the Company consolidates or merges with or into another
               company, or is otherwise reorganized, if the Company is
               not the  surviving company in such  transaction, or, if
               after such transaction, any other  company, association
               or other  person, entity  or group or  the shareholders
               thereof that did not own fifty percent (50%) or more of
               the then outstanding Shares prior to  such transaction,
               then own,  directly and/or indirectly, more  than fifty
               percent  (50%) of  the then  outstanding Shares  of the
               Company  or more than fifty percent (50%) of the assets
               of the Company; or

          (b)  more  than 35% of  the Shares of the  Company are, in a
               single  transaction   or   in  a   series  of   related
               transactions, sold  or otherwise transferred to  or are
               acquired by (except as  collateral security for a loan)
               any other company, association  or other person, entity
               or group,  whether or not  any such shareholder  or any
               shareholders  included in such  group were shareholders
               of the Company prior to the Change in Control, provided
               however that a "Change in  Control" shall not be deemed
               to have occurred as a result of any transaction wherein
               any person, entity or group that owns more than  sixty-
               five percent (65%) of the then outstanding Shares prior
               to such transaction continues to own sixty-five percent
               (65%) or more after such transaction;  or

                                  -16-<PAGE>
          (c)  all or substantially  all of the assets of  the Company
               are  sold  or  otherwise transferred  to  or  otherwise
               acquired  by any  other  company, association  or other
               person, entity or group; or

          (d)  the occurrence of any other event or circumstance which
               is  not covered  by  (a) through  (c)  above which  the
               Committee determines affects control of the Company and
               constitutes  a Change  in  Control for  purpose of  the
               Plan.

     13.3 POOLING OF  INTERESTS ACCOUNTING.   During the two  (2) year
period commencing on the Effective  Date, the acceleration of  vesting
provided  for in  Section  13.1  shall  not  apply  in  a  transaction
involving a Change in  Control if both of the  following circumstances
exist:

          (a)  The   provisions  contained  in   Section  13.1  create
               conditions which  would preclude the use  of pooling of
               interests accounting, and

          (b)  The completion of the transaction is subject to the use
               of pooling of interests accounting.


ARTICLE 14.    AMENDMENT, MODIFICATION AND TERMINATION

     14.1 AMENDMENT, MODIFICATION AND TERMINATION.   The Board may, at
any time and from time to time, alter, amend, suspend or terminate the
Plan  in whole  or in  part;  provided, that,  unless approved  by the
holders of a  majority of the  total number of  Shares of the  Company
represented and  entitled to vote  at a meeting  at which a  quorum is
present, no  amendment shall  be made  to the  Plan if  such amendment
would (a)  materially modify the eligibility  requirements provided in
Article 5; (b) increase the total number of Shares (except as provided
in  Section 4.3) which  may be granted  or awarded under  the Plan, as
provided in Section  4. 1; (c)  extend the  term of the  Plan; or  (d)
amend the Plan in any other manner which the Board, in its discretion,
determines   should  become   effective  only   if  approved   by  the
shareholders even  though such  shareholder approval is  not expressly
required by the Plan or by law.

     14.2 GRANTS  OR  AWARDS  PREVIOUSLY  GRANTED.    No  termination,
amendment  or modification of the  Plan shall adversely  affect in any
material  way any  Award  or Grant  previously  made under  the  Plan,
without the written consent  of the Participant holding such  Award or
Grant.    The  Committee  shall,  with  the  written  consent  of  the
Participant  holding such Award or Grant, have the authority to cancel
Awards or Grants  outstanding and grant  replacement Awards or  Grants
therefor.

     14.3 COMPLIANCE  WITH CODE SECTION 162(M).   It is  the intent of
the Board that all Awards or  Grants made under this Plan shall comply
with the requirements of  Code Section 162(m).   In the event  changes
are made to  Code Section  162(m) to permit  greater flexibility  with
respect to  any  Award or  Grant under  the Plan,  the Committee  may,
subject  to this Article 14, make any adjustments it deems appropriate
in such Award or Grant.

                                  -17-<PAGE>

ARTICLE 15.    WITHHOLDING

     15.1 TAX WITHHOLDING.  The  Company shall have the power  and the
right to deduct or withhold, or require a Participant to  remit to the
Company, an  amount sufficient  to satisfy  Federal,  state and  local
taxes (including the Participant's FICA obligation) required by law to
be  withheld with respect to  any taxable event  arising in connection
with an Award or Grant under this Plan.

     15.2 SHARE  WITHHOLDING.   With respect  to withholding  required
upon the exercise of Options, or  upon any other taxable event arising
as a result of Awards or Grants made hereunder which are to be paid in
the form of Shares,  Participants may request subject to  the approval
of  the Committee, to satisfy the withholding requirement, in whole or
in part,  by having the Company  withhold Shares having a  Fair Market
Value on  the date the  tax is to be  determined equal to  the minimum
statutory total tax which could be imposed on the Award or Grant.  All
such requests shall be irrevocable, made in writing, and signed by the
Participant, and  requests by Insiders shall  additionally comply with
all  legal  requirements  applicable  to Share  transactions  by  such
Participants.


ARTICLE 16.    SUCCESSORS

     All  obligations of the Company  under the Plan,  with respect to
Awards or Grants made hereunder, shall be  binding on any successor to
the Company, whether the existence of such successor is  the result of
a direct or indirect purchase,  merger, consolidation or otherwise, of
all or substantially all of the business and/or assets of the Company.


ARTICLE 17.    LEGAL CONSTRUCTION

     17.1 GENDER AND NUMBER.  Except where otherwise  indicated by the
context,  any  masculine  term  used  herein  also  shall  include the
feminine; the plural shall include the singular and the singular shall
include the plural.

     17.2 SEVERABILITY.   In the event any provision of the Plan shall
be  held  illegal  or  invalid  for  any  reason,  the  illegality  or
invalidity  shall not affect the remaining parts  of the Plan, and the
Plan shall  be construed  and enforced  as if  the illegal  or invalid
provision had not been included.

     17.3 REQUIREMENTS OF LAW.  The making of Awards or Grants and the
issuance of Shares under the Plan  shall be subject to all  applicable
laws, rules and regulations, and to such approvals by any governmental
agencies or national securities exchanges as may be required.

     17.4 REGULATORY APPROVALS AND  LISTING.  The Company shall not be
required to issue any certificate or certificates for Shares under the
Plan  prior to (i) obtaining any approval from any governmental agency
which  the Company shall, in its discretion, determine to be necessary
or  advisable, (ii) the  admission of  such shares  to listing  on any
national  securities exchange  on which  the Company's  Shares may  be
listed,  and  (iii)  the  completion  of  any  registration  or  other
qualification of such  Shares under any state or federal law or ruling
or  regulations of any governmental  body which the  Company shall, in
its sole discretion, determine to be necessary or advisable.

                                  -18-<PAGE>
     Notwithstanding  any other provision  set forth  in the  Plan, if
required  by  the then-current  Section 16  of  the Exchange  Act, any
"derivative  security" or  "equity security"  offered pursuant  to the
Plan  to any Insider may  not be sold or  transferred for at least six
(6) months after the date of grant  of such Award.  The terms  "equity
security" and  "derivative security" shall have  the meanings ascribed
to them in the then-current Rule 16(a) under the Exchange Act.

     The Committee may impose such restrictions on any Shares acquired
pursuant  to the  Plan as  it may  deem advisable,  including, without
limitation,  restrictions  under applicable  Federal  securities laws,
under the requirements of any stock exchange or market upon which such
Shares  are then listed and/or traded and  under any blue sky or state
securities laws applicable to such Shares.

     17.5 SECURITIES  LAW  COMPLIANCE.    With  respect  to  Insiders,
transactions  under   this  Plan  are  intended  to  comply  with  all
applicable  conditions  of Rule  16b-3  or  its successors  under  the
Exchange Act.  To  the extent any provisions of the  Plan or action by
the Committee fails to so comply, it shall be deemed null and void, to
the extent permitted by law and deemed advisable by the Committee.

     17.6 GOVERNING  LAW.  To the extent not preempted by Federal law,
the  Plan,  and  all  agreements  hereunder,  shall  be  construed  in
accordance with and  governed by  the laws  of the  State of  Georgia,
without reference to its conflict of laws rules.

     17.7 DISPUTES  AND EXPENSES.   After  a Change  in Control,  if a
Participant  affected by such Change  in Control incurs  legal fees or
other expenses in seeking to obtain  or enforce any rights to benefits
under  this Plan and is successful, in  whole or in part, in obtaining
or  enforcing   any  such   rights  through   settlement,  litigation,
arbitration or otherwise, the Company shall promptly  pay the affected
Participant's reasonable legal fees and expenses incurred in enforcing
his rights under the Plan.

                                  -19-
<PAGE>



     AS APPROVED  BY THE SOLE MEMBER OF THE BOARD OF DIRECTORS AND THE
SOLE SHAREHOLDER OF INNOTRAC CORPORATION ON NOVEMBER 24, 1997.


                                   INNOTRAC CORPORATION


                                   By: /s/ Scott Dortman
                                        SCOTT DORFMAN
                                        PRESIDENT
ATTEST:


By: /s/ David Ellin
     DAVID ELLIN
     SENIOR VICE PRESIDENT



                                                                    Exhibit 5

                                                      Attorneys at Law
                                                            Suite 2800
                                                 1100 Peachtree Street
                                          Atlanta, Georgia  30309-4530
     KILPATRICK STOCKTON LLP                   Telephone: 404.815.6500
                                               Facsimile: 404.815.6555





     October 21, 1998



Innotrac Corporation
1828 Meca Way
Norcross, Georgia  30093


     Re:  Form S-8 Registration Statement

Gentlemen:

     We have acted as counsel for Innotrac Corporation, a Georgia
corporation (the "Company"), in the preparation of the Form S-8
Registration Statement relating to the Company's Stock Option and
Incentive Award Plan and the proposed offer and sale of up to 800,000
shares of the Company's common stock, par value $.10 per share (the
"Common Stock"), pursuant thereto.  

     In such capacity, we have examined certificates of public
officials and originals or copies of such corporate records,
documents, and other instruments relating to the authorization of the
Plan and the authorization and issuance of the shares of Common Stock
as we have deemed relevant under the circumstances.

     Based on and subject to the foregoing, it is our opinion that the
Plan and the proposed offer and sale thereunder of up to 800,000
shares of Common Stock have been duly authorized by the Board of
Directors of the Company, and that the shares, when issued in
accordance with the terms and conditions of the Plan, will be validly
issued, fully paid and nonassessable.

     We hereby consent to the filing of this opinion as an exhibit to
said Registration Statement.

                         Sincerely,

                         KILPATRICK STOCKTON LLP



                         By: /s/ Jan M. Davidson
                              Jan M. Davidson, a partner





                                                            Exhibit 23

               CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS

     As independent public accountants, we hereby consent to the
incorporation by reference of our report dated January 26, 1998
(except with respect to Note 11, as to which the date is April 7,
1998) included in Innotrac Corporation's Registration Statement on
Form S-1 into this Registration Statement.



/s/  Arthur Andersen LLP
Atlanta, Georgia
October 21, 1998




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